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Alibaba Group
Annual Report 2024

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FY2024 Annual Report · Alibaba Group
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Alibaba Group Holding Limited
Fiscal Year 2024 Annual Report
Fiscal Year 
Annual Report
2024
Alibaba Group Holding Limited
NYSE: BABA
HKEX: 9988 (HKD Counter)  89988 (RMB Counter)

Accelerating our core businesses’ growth
   Maintaining leadership in fundamental 
      technologies and innovation, including AI
2	
Our Mission
3	
Our Vision
5	
Our Values
6	
Key Events in Fiscal Year 2024
8	
Letter from our Chairman and our CEO
12	
Business Overview
80	
Management Discussion  
and Analysis
132	 Directors, Senior Management  
and Employees
Contents
153	 Major Shareholders and  
Related Party Transactions
169	 Other Information to Shareholders
183	 Exemptions and Waivers
185	 Risk Factors
250	 Definitions
256	 Financial Statements
344	 Further Information

Years
We do not pursue size or power; we aspire to be a good company that will 
last for 102 years. For a company that was founded in 1999, lasting for 102 
years means we will have spanned three centuries, an achievement that 
few companies can claim. Our culture, business models and systems are 
built to last, so that we can achieve sustainability in the long run. 
We aim to build the future infrastructure of 
commerce. We envision that our customers will 
meet, work and live at Alibaba, and that we  
will be a good company that lasts for 102 years.
Our Mission
Our Vision
Our founders started our company to champion small businesses, in the belief that the 
Internet would level the playing field by enabling small enterprises to leverage innovation 
and technology to grow and compete more effectively in domestic and global economies. We 
believe that concentrating on customer needs and solving their problems — whether those 
customers are consumers, merchants or enterprises — ultimately will lead to the best outcome 
for our business. In the digital era, we are staying true to our mission by helping our customers 
and business partners harness the power of digital technology. We have developed a large 
ecosystem powered by technology infrastructure that enables participants to create and share 
value on our platforms. Our decisions are guided by how they serve our mission over the long 
term, not by the pursuit of short-term gains.
To make it easy to do 
business anywhere
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Fiscal Year 2024 Annual Report
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Alibaba Group Holding Limited

Customers first, employees 
second, shareholders third
This reflects our choice of what’s 
important, in order of priority. Only 
by creating sustained customer 
value can employees grow and 
shareholders achieve long-term 
benefit.
Trust makes  
everything simple
Trust is both the most precious and 
fragile thing in the world. The story 
of Alibaba is a story of building 
and cherishing trust. Complexity 
begets complexity, and simplicity 
breeds simplicity. Aliren (阿里人) 
are straightforward – what you see 
is what you get. With trust, there is 
no second-guessing or suspicion, 
and the result is simplicity and 
efficiency.
Change is  
the only constant
Whether you change or not, the 
world is changing, our customers 
are changing and the competitive 
landscape is changing. We must 
face change with respect and 
humility. Otherwise, we will fail 
to see it, fail to respect it, fail to 
understand it and fail to catch 
up with it. Whether you change 
yourself or create change, both 
are the best kinds of change. 
Embracing change is the most 
unique part of our DNA.
Today’s best performance is 
tomorrow’s baseline
In Alibaba’s most challenging 
times, this spirit has helped us 
overcome difficulties and survive. 
In bad times, we know how to 
motivate ourselves; in good times, 
we dare to set “dream targets” 
(stretch goals). Face the future, 
or we regress. We must shoot for 
the moon, challenge ourselves, 
motivate ourselves and exceed 
ourselves.
Live seriously,  
work happily
Work is now, life is forever. What 
you do in your job is up to you, but 
you have responsibility to the ones 
who love you. Enjoy work as you 
enjoy life; treat life seriously as you 
do work. If you live with purpose, 
you will find reward. You make 
Alibaba different and make your 
loved ones proud. Everyone has 
their own view of work and life; 
we respect each person’s choice. 
Whether you live by this value 
depends on how you live your life.
If not now, when?  
If not me, who?
This was a tagline in Alibaba’s first 
job advertisement and became our 
first proverb. It is not a question, 
but a call of duty. This proverb 
symbolizes the sense of ownership 
that each Aliren must possess.
Our Values
Our values are fundamental 
to the way we operate and 
how we recruit, evaluate and 
compensate our people. 
We empower our customers  
with the fundamental 
infrastructure for commerce and 
new technology, so that they can 
build businesses and create value 
that can be shared among our 
ecosystem participants.
We strive to expand our 
products and services to 
become central to the 
everyday lives of our 
customers.
Alibaba
@
LIVE
Alibaba
@
WORK
We enable commercial and social 
interactions among hundreds 
of millions of users, between 
consumers and merchants, and 
among businesses every day.
Alibaba
@
MEET
Customers
First,
Employees Second,  
Shareholders Third
Trust
Makes  
Everything Simple
If Not Now,
When?
If Not Me,
Who?
Today’s Best  
Performance Is  
Tomorrow’s
Baseline
Live Seriously,  
Work Happily
Change
Is The Only  
Constant
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September
Alibaba Group completed the leadership 
transition of its Chairman and Chief 
Executive Officer. The company laid out 
“user-first” and “AI-driven” as its two  
main strategic focuses, reshaping its 
business priorities.
The Hangzhou 19th Asian Games were 
held from September 23 to October 
8, 2023. As the official partner of the 
Hangzhou Asian Games, Alibaba Group 
worked to digitalize the Games by 
migrating the Games’ core systems onto 
the cloud and transforming it into the 
first ever “Asian Games on the Cloud”.
June 
Alibaba Cloud’s AI-driven sustainability 
solution, Energy Expert, was leveraged 
at the first Olympic Esports Week to 
measure and analyze carbon emissions 
generated by the construction of 
the event’s temporary stadium and 
to provide data-driven insights on 
materials and equipment used.
April
Alibaba Cloud unveiled 
its proprietary AI large 
language model (LLM), 
Qwen (also known as 
Tongyi Qianwen), which 
has been increasingly 
integrated into various 
business applications 
across the Alibaba 
ecosystem. Later in the 
year, Alibaba Cloud 
released Qwen 2.0, 
along with multiple 
brand new industry-
specific vertically-
trained LLMs.
May
Taobao celebrated its 20th anniversary 
by hosting the Taobao Maker Festival 
across ten cities popular with tourists in 
China with free public admission.
Alibaba Group board of directors 
introduced a new Capital Management 
Committee to enhance shareholder 
value through a comprehensive plan. 
The board of directors also established 
a Compliance and Risk Committee 
to oversee Alibaba Group’s overall 
regulatory compliance and risks in key 
areas other than financial reporting.
2023
2024
December
Alibaba Cloud open-sourced LLMs with parameters ranging from 
0.5 billion, 1.8 billion, 4 billion, 7 billion, 14 billion, 32 billion and 72 
billion, as well as multimodal LLMs with audio and visual understanding 
capabilities. As of March 31, 2024, Alibaba Cloud’s open-source AI 
model community ModelScope has become the leading destination for 
high-quality models and thousands of datasets, providing models and 
free computing power services to developers.
Alibaba Group is the world’s fourth largest and Asia Pacific’s largest 
Infrastructure-as-a-service provider by revenue in 2023 in U.S. dollars, 
according to Gartner’s April 2024 report(1). 
November 
For the 2023 11.11 Global Shopping Festival, Taobao and Tmall Group 
recorded positive year-on-year growth in participating merchants, 
transacting buyers and order volume compared to the same period last year. 
Alibaba Group board of directors approved the company’s first annual 
dividend for fiscal year 2023 to enhance shareholder returns.
Eddie Wu, Chief Executive Officer of Alibaba Group, unveiled a strategy 
for the next growth phase, highlighting the Group’s future direction, key 
priorities and execution path.
Alibaba Group joined the World Business Council for Sustainable 
Development and collaborated with its members to develop a 
framework and methodology on Avoided Emissions.
February
Alibaba Group upsized its share buyback 
program by US$25 billion as part of its ongoing 
enhancement of shareholder returns.
March
AliExpress Choice celebrated its first anniversary. Merchants are 
empowered by Choice to focus on supply chain management 
while minimizing retail commerce operational barriers through 
the “Fulfilled by AliExpress” offering.
Note:
(1)	 Gartner®, “Market Share: Services, Worldwide, 2023”, Neha Sethi et al., 12 April 2024, Sorted by Infrastructure-as-a-Service (IaaS), Vendor 
Revenue Basis) (Asia Pacific refers to Mature Asia/Pacific, China (Region), Emerging Asia/Pacific and Japan (Region), and market share 
refers to that of Infrastructure-as-a-Service (IaaS).
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Fiscal Year 2024 Annual Report
Key Events in Fiscal Year 2024

Joe Tsai
Chairman,  
Alibaba Group
Eddie Wu
Chief Executive Officer,  
Alibaba Group
Dear Shareholders,
Our fiscal year ended March 31, 2024 was a watershed. It was a year in which Alibaba made several pivots 
toward strategic clarity. This clarity has helped us to define who we are, our direction, and how we will execute 
our strategy. We believe it is important to share the thought process we went through this past year, and what it 
means for Alibaba in the future. 
Who We Are
Alibaba has two core businesses: e-commerce and cloud computing. As part of the consumer economy 
in China, we have developed an ecosystem of Internet platforms to tap into opportunities in local services, 
communications, search, and digital entertainment.
In e-commerce, we run Taobao and Tmall Group (TTG), which includes platforms for the domestic China 
consumer and business-to-business markets, and Alibaba International Digital Commerce Group (AIDC), which 
includes platforms for the international consumer and business-to-business markets. Other divisions in the 
company provide strategic value by bringing synergies that make our e-commerce businesses more valuable. 
For example, the on-demand delivery business Ele.me provides the infrastructure for instant delivery of fresh and 
perishable items purchased from our e-commerce platforms; and our logistics subsidiary Cainiao provides the 
supply chain, transport, and delivery capabilities to create a great experience for the consumers shopping on the 
TTG and AIDC platforms.
In cloud computing, we aim to be the leading public cloud infrastructure and platform technology provider in 
China, supplying a broad range of capabilities to our customers, including elastic computing, storage, network 
infrastructure, security, big data, and artificial intelligence (AI). 
Our Strategic Direction
We have chosen two important paths for the strategic direction of our business. As leaders of the company, we 
must clearly articulate our direction. 
The first strategy is User First. Users of our various platforms come first in the way we operate our business and 
design products, from user interface to algorithmic matching to customer service. China has the world’s largest 
Internet population with 1.1 billion users, and China’s e-commerce penetration is one of the highest in the world 
at around 28% of total consumer retail. Today, you can find every kind of consumer product for sale online. If 
brands and distributors want to differentiate themselves, they will increasingly need the targeted consumer 
marketing services provided by Internet platforms.
Our User First approach will prioritize user experience in business strategy and product design to drive retention 
and repeat purchases. This will provide the best value proposition to sellers of goods and services on our 
platforms, such as Taobao, Tmall, Xianyu, Fliggy, Ele.me, Amap, and AliExpress, because Alibaba is where they 
can find the most robust, well-segmented, and highest frequency user base for online consumption. 
The second strategic direction is our focus on AI as the single most powerful element that will change and 
accelerate the growth of our businesses. 
Over the next decade, no industry will be spared the disruption brought about by AI. Rather than protecting 
the old way of doing things, AI has re-ignited our start-up passion and imagination. Each of our businesses 
has massive numbers of use cases, all of which can use AI applications to unleash powerful value, and the 
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Fiscal Year 2024 Annual Report
Letter from our Chairman and our CEO
Letter from our Chairman and our CEO

Joe Tsai
Chairman
May 23, 2024
Eddie Wu
Chief Executive Officer
deployment of AI will increase demand for computing and drive growth for Alibaba Cloud. AI will not be a threat 
but will herald in massive opportunities as the driver for breakthrough user experience and business models. If 
we don’t keep up with the constant and marvelous improvements that AI is showing us on a daily basis, we will 
be displaced.
Operating Principles
We follow a number of operating principles as we execute our strategy. 
First, we take a long-term perspective when making hard decisions. We think in 10-year cycles as the 
development cadence of technology businesses typically experience the phases of investment, growth, harvest, 
profit, and invariable decline. Our businesses are in different phases and must be managed differently. For 
example, AIDC is nascent and requires upfront investment; Alibaba Cloud is investing for future growth while 
harvesting the fruits of economies of scale; and TTG is a mature business that must innovate fast and capture the 
next growth cycle. 
Second, we apply extreme focus and intentionality in everything we do. Focus means we are not distracted by 
unimportant things, and in determining what is important or not, we are unemotional when facing hard choices. 
Intentionality means we develop sound reasons for doing what we do. For example, Alibaba Cloud’s pivot to 
a public cloud strategy reflects the rationale of our structural advantages in technology leadership and scale 
economies; at the same time, we made a hard choice to forego short-term revenue from low-margin project-
based business. 
Last but not least, we communicate a clear direction to our teams and seek alignment from them by setting 
sound incentive systems. We believe that transparency of strategic direction and demonstration of intentionality 
from company leaders make a more productive and happier workforce. We have developed employee incentive 
systems that are tied to our mid- and long-range strategic goals, so that our teams know exactly where they 
stand financially based on business performance.
Capital Management
In fiscal year 2024, Alibaba generated US$21.6 billion in free cash flow. It is the responsibility of management 
to determine how we deploy our cash to maximize shareholder value. We face a trade-off of returning cash to 
shareholders on the one hand, and re-investing the cash into existing or new businesses on the other hand. 
Our capital management activities in fiscal year 2024 reflected the company’s focus on our core business. We 
did not put money into new business lines. Instead, we declared and paid, for the first time in company history, 
a dividend of US$2.5 billion, and we repurchased US$12.5 billion of our own shares, which resulted in a net 
reduction of 5.1% in outstanding shares. In fiscal year 2024, we delivered value to shareholders by returning cash 
and creating earnings accretion. 
Investing for the Future
Returning cash to shareholders does not mean we will stop investing. There are two areas where Alibaba will 
continue to invest: (1) to accelerate our core businesses’ growth, and (2) to maintain leadership in fundamental 
technologies and innovation, including AI.
It is important for you to understand our investment in AI. The latest developments in generative AI with new 
iterations of large language models (LLMs) from major global technology companies are relevant to Alibaba in 
three ways.
First, as technology pioneers, we are interested in exploring the potential of machine intelligence to achieve 
artificial general intelligence (AGI). Ultimately, humankind may be able to achieve AGI based on certain 
definitions. The current approach that pushes toward AGI is LLMs that use the transformer architecture. As LLMs 
get bigger and go multimodal to incorporate voice, video and image in addition to text, the level of investment 
that is required in infrastructure and development can only be taken on by large technology companies that 
generate substantial free cash flows from their core business. Alibaba has a market-leading proprietary LLM, 
Qwen, and we will continue to invest in LLM and other AI innovations to push the limits of machine intelligence. 
Second, investment in LLMs drives the growth of our cloud computing business as the training and usage of LLMs 
in development or inference will require computing resources. We have made open-source versions of our LLM 
Qwen available to the public, bringing additional demand for our proprietary model that results in computing 
resource needs. We also have China’s largest open-source LLM community, ModelScope, which includes third-
party LLMs for developers who need access to our computing resources. Thus, being a leader in the development 
of AI brings direct positive growth to our cloud computing business. 
Third, Alibaba is an integral part of the consumer economy. The user experience within our multitude of consumer 
use cases can be transformed with AI applications, from shopping recommendations to virtual showrooms to 
personal assistants. We are excited by the limitless possibilities for AI to drive our User First strategy. 
In closing, we want to say this: Alibaba is about the future. In the past 25 years, Alibaba has grown consistently 
but, unfortunately, acquired “large company” characteristics. For the next ten years, we see ourselves again as a 
start-up defined by entrepreneurship, innovation, and our mission “to make it easy to do business anywhere.” We 
will apply long-term thinking when we make trade-offs today and invest for tomorrow. 
Letter from our Chairman and our CEO
Letter from our Chairman and our CEO
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Alibaba Group Holding Limited

Business  
Overview

Company Overview
To fulfill our mission “to make it easy to do business 
anywhere,” we enable businesses to transform the 
way they market, sell and operate and improve their 
efficiencies. We provide the technology infrastructure 
and marketing reach to help merchants, brands, 
retailers and other businesses to leverage the power 
of new technology to engage with their users and 
customers and operate in a more efficient way. We 
also empower enterprises with our leading cloud 
infrastructure and services and enhanced work 
collaboration capabilities to facilitate their digital 
transformation and to support the growth of their 
businesses.
In fiscal year 2024, our businesses comprise Taobao 
and Tmall Group, Cloud Intelligence Group, Alibaba 
International Digital Commerce Group, Cainiao Smart 
Logistics Network Limited, Local Services Group, Digital 
Media and Entertainment Group and All Others. An 
ecosystem has developed around our platforms and 
businesses that consists of consumers, merchants, 
brands, retailers, third-party service providers, 
strategic alliance partners and other businesses.
Taobao and Tmall Group
China Commerce Retail
We are the largest retail commerce business in the 
world in terms of GMV in the twelve months ended 
March 31, 2024, according to Analysys. Our China 
commerce retail businesses primarily include Taobao 
and Tmall, which together constitute the world’s 
largest digital retail business in terms of GMV for the 
twelve months ended March 31, 2024, according to 
Analysys.
Our China commerce retail business derives the 
majority of its revenue from customer management 
services. We generate customer management revenue 
from merchants by offering an integrated package 
and a comprehensive solution comprising a diverse 
array of services to enable them to attract, engage 
and retain consumers, complete transactions, improve 
their branding and enhance operating efficiency. 
Customer management revenues are charged 
primarily on cost-per-click (CPC) basis, cost per-
thousand impressions (CPM) basis, time basis and 
cost-per-sale (CPS) basis.
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Alibaba Group Holding Limited
Business Overview

Alibaba International Digital Commerce 
Group
Alibaba International Digital Commerce Group 
operates various retail and wholesale platforms to 
empower brands, merchants and SMEs to serve global 
buyers and consumers through wide product selection 
and differentiated customer experiences.
International Commerce Retail
Our International commerce retail businesses, 
including AliExpress, Trendyol, Lazada, Daraz and 
Miravia, empower brands and merchants with local 
market insights and critical commerce infrastructure. 
AliExpress, one of our international e-commerce 
platforms, enables global consumers to buy directly 
from manufacturers and distributors in China and 
around the world. AliExpress’ new business model, 
Choice, provides an enhanced experience to 
consumers by combining better product selection, 
price and quality with speed of logistics and great 
customer support. Trendyol, which we believe is by 
far the leading e-commerce platform in Türkiye in 
terms of both GMV and order volume in 2023, serves 
consumers with a broad selection of products and 
services through its e-commerce business as well 
Leveraging our product and supply chain capabilities 
as well as fulfillment and delivery expertise, our 
consumers can enjoy a broad variety of quality 
products and services at attractive prices with a wide 
selection of delivery options that satisfy their varying 
needs.
China Commerce Wholesale
1688.com, China’s largest integrated domestic 
wholesale marketplace in the twelve months ended 
March 31, 2024 by net revenue according to Analysys, 
connects wholesale buyers and sellers across a wide 
range of categories.
Cloud Intelligence Group
Alibaba Group is the world’s fourth largest and Asia 
Pacific’s largest Infrastructure-as-a-service provider 
by revenue in 2023 in U.S. dollars, according to 
Gartner’s April 2024 report (Source: Gartner®, “Market 
Share: Services, Worldwide, 2023”, Neha Sethi et al., 
12 April 2024, Sorted by Infrastructure-as-a-Service 
(IaaS), Vendor Revenue Basis) (Asia Pacific refers to 
Mature Asia/Pacific, China (Region), Emerging Asia/
Pacific and Japan (Region), and market share refers 
to that of Infrastructure-as-a-Service (IaaS)). Alibaba 
Group is also China’s largest provider of public cloud 
services by revenue in 2023, including PaaS and IaaS 
services, according to IDC (Source: IDC Semiannual 
Public Cloud Service Tracker, (2023 Q4)). Cloud 
Intelligence Group offers a complete suite of cloud 
services, including proprietary servers, computing, 
storage, network, security, database, big data and 
AI, container, machine learning, and model training 
and inference, serving our ecosystem and beyond. 
We leverage these capabilities and technologies 
to provide our customers across various verticals 
with industry-specific solutions, enabling intelligent 
business decisions and operations. We believe our 
cloud services’ added value translates into direct and 
tangible results, and these services have become a 
critical foundation for our customers, many of whom 
are reputable industry leaders in their respective 
verticals. Our proprietary large language model (LLM), 
Tongyi Qianwen, has been progressively integrated 
into various business applications across Alibaba’s 
ecosystem to further enhance user experience. To 
enable enterprise customers to reap the benefits of 
AI-driven innovation, Cloud Intelligence Group has 
started offering its clients access to Tongyi Qianwen 
on the cloud, enabling them to develop customized 
LLM for their business scenarios.
We enable businesses to 
transform the way they  
market, sell and operate and 
improve their efficiencies.
Business Overview
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Fiscal Year 2024 Annual Report

as local consumer services for food and groceries. 
Consumers also enjoy the quality and convenient 
delivery services provided by Trendyol’s fulfillment 
and logistics networks. Beyond Türkiye, Trendyol 
has expanded to other valuable emerging markets, 
including the Gulf region, by leveraging its abundant 
product supply and fast and reliable logistics 
capability. Lazada, a leading e-commerce platform 
in Southeast Asia, serves one of the largest user 
bases among the global e-commerce platforms by 
providing consumers with access to a broad range of 
offerings from local SMEs, and regional and global 
brands. Additionally, Lazada operates one of the 
leading e-commerce logistics networks in Southeast 
Asia, which provides reliable, quality and convenient 
logistics services to its consumers and merchants. We 
also operate Daraz, a leading e-commerce platform 
across South Asia with key markets in Pakistan and 
Bangladesh. Additionally, we operate Miravia, an 
e-commerce platform in Spain that connects brands 
and content creators with consumers by providing 
consumers with an innovative and entertaining 
shopping experience.
International Commerce Wholesale
We operate Alibaba.com, China’s largest integrated 
international online wholesale marketplace in the 
twelve months ended March 31, 2024 by revenue, 
according to Analysys. During fiscal year 2024, buyers 
who sourced business opportunities or completed 
transactions on Alibaba.com were located across over 
190 countries.
Cainiao Smart Logistics Network Limited
Our vision for our logistics services is to fulfill consumer 
orders within 24 hours in China and within 72 hours 
anywhere else in the world. To realize this vision, 
Cainiao has established a smart logistics network, with 
end-to-end logistics capabilities, on a global scale. 
Cainiao controls the key nodes of the logistics network 
to ensure service quality, efficiency and reliability, 
while leveraging trusted partners’ capabilities to drive 
scalability and capital efficiency. Globally, Cainiao 
offers a comprehensive suite of cross-border express 
delivery solutions designed to meet customers’ 
different needs and provides one-stop global supply 
chain solutions to empower brands and merchants to 
offer a close-to-local retail experience for consumers. 
In China, Cainiao offers end-to-end standardized 
supply chain solutions that can be applied on a 
massive scale across various industries, as well 
as certain vertical solutions to address the unique 
requirements of products that need special handling. 
Cainiao also offers a wide array of technology and 
other services to remove logistics hurdles and address 
unfulfilled customer needs.
Local Services Group
We leverage our proprietary mobile and online 
technology to enhance the efficiency, effectiveness 
and convenience of consumer services for both 
service providers and their customers in two distinct 
scenarios: “To-Home” and “To-Destination.”
Our “To-Home” business enables consumers to order 
food and beverages, groceries, FMCG, flowers and 
pharmaceutical products anytime and anywhere 
through Ele.me, a leading local services and on-
demand delivery platform.
Our “To-Destination” businesses provide consumers 
with convenient access to quality services to and at 
their destinations primarily through Amap, a leading 
provider of mobile digital map, navigation and real-
time traffic information in China. Amap provides users 
with a simple one-stop access point to services such 
as navigation, local services and ride-hailing.
Digital Media and Entertainment Group
Digital Media and Entertainment Group is an extension 
of our strategy to capture consumption opportunities 
beyond our commerce businesses. Insights we gain 
from our commerce businesses and our proprietary 
data technology enable us to deliver relevant digital 
Business Overview
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Alibaba Group Holding Limited

media and entertainment content to our consumers, 
which drives a superior entertainment experience, 
increases customer loyalty and improves monetization 
for content providers across the ecosystem.
Digital Media and Entertainment Group comprises the 
platforms of Youku and Alibaba Pictures, including 
its wholly-owned subsidiary Damai. Youku, a leading 
online long-form video platform in China, provides 
users with captivating online media and interactive 
experience through its high-quality content, and also 
promotes the transformation of the media industry by 
applying AI technologies. Alibaba Pictures, including 
its wholly-owned subsidiary Damai, provides content 
production, promotion and distribution, performance 
and event ticketing management, intellectual 
property-related licensing and commercial operation, 
cinema ticketing management and Internet data 
services for the entertainment industry. Through Youku 
and Alibaba Pictures, Digital Media and Entertainment 
Group extends its reach across online and offline 
entertainment channels, allowing users to discover 
and enjoy content as well as interact with each other.
All Others
We continue to innovate and develop new service 
and product offerings with the goals of meeting the 
evolving needs of our customers, improving efficiency 
in their daily lives and creating synergies among our 
ecosystem participants. DingTalk is our intelligent 
collaboration workplace and enterprise management 
platform that offers new ways of working, sharing 
and collaboration for enterprises and organizations. 
Quark is a leading information services platform for 
young users in China and provides users with a one-
stop platform for information search, storage and 
consumption.
Our Ecosystem
An ecosystem has developed around our platforms 
and businesses, consisting of consumers, merchants, 
brands, retailers, third-party service providers, 
strategic alliance partners and other businesses. 
At the nexus of this ecosystem are our technology 
platform, our marketplace rules and the role we play 
in connecting these participants to make it possible 
for them to discover, engage and transact with each 
other and manage their businesses anytime and 
anywhere. Much of our effort, time and energy is 
spent on initiatives that are for the greater good of 
the ecosystem and on balancing the interests of its 
participants. We feel a strong responsibility for the 
continued development of the ecosystem and we 
take ownership in this development. Accordingly, we 
refer to this as “our ecosystem.” Our ecosystem has 
strong self-reinforcing network effects benefiting its 
various participants, who are in turn invested in our 
ecosystem’s growth and success.
Business Overview
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Fiscal Year 2024 Annual Report

Taobao and Tmall Group
Alibaba International 
Digital Commerce 
Group
Cainiao Smart 
Logistics Network 
Limited
Digital Media and
Entertainment
Group
Local Services
Group
All Others
To-Home
Retail
Cloud 
Intelligence
Group
(Ele.me)
Retail
Alibaba Ecosystem
The following chart sets forth our main businesses for fiscal year 2024 by segment:
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Fiscal Year 2024 Annual Report
Wholesale
Wholesale
To-Destination
(Xianyu)
(Amap)

Our Strategies
In an increasingly complex world, digital adoption 
and transformation of our customers are accelerating 
across different industries. On the consumer retail 
side, online shopping is no longer deemed merely 
as a purchase behavior by the consumers but also 
has been adopted as a necessary sales channel 
by brick-and-mortar retailers. For enterprises and 
organizations, digital transformation is accelerating 
as technology changes the way people live and 
work. Generative AI, an innovative technology 
enabled by LLMs, provides innovative ways to elevate 
productivity to a new level, further accelerating digital 
transformation of enterprises and organizations.
While such transformation presents tremendous 
opportunities, it requires us to be more focused, 
innovative and agile in establishing-strategic priorities 
and strengthening our competitive advantages. 
To this aim, we have proactively transformed our 
organization through a new organizational and 
governance structure to place more focus on our core 
business, infuse more agility into decision making 
process and further unlock value for our shareholders. 
We believe our new structure will continue to empower 
all of our businesses to respond quickly to industry 
transformation and promote innovation.
With our environmental, social and governance 
responsibilities as the foundation of our long-term 
strategy, we strive to strengthen our leadership 
and build core capabilities in three strategic areas: 
consumption, cloud, and globalization.
Consumption
Consumption continues to present significant 
opportunities in China and globally.
China’s digital consumption market has evolved into 
a market that boasts differentiated value propositions 
for consumers with multi-tiered spending power. 
While our annual active consumer base already 
captures the vast majority of Internet users with 
meaningful spending power, we believe there still 
remains significant growth opportunities in wallet 
share expansion. To capture these opportunities, 
we adopt a consumer-centric strategy and focus on 
prioritizing and enhancing shopping experience for 
our consumers.
To improve shopping experience for our consumers, 
we continue to develop the Taobao app that provides 
our consumers with a vast range of quality products 
and services at attractive prices. Our commitment 
to building a comprehensive digital consumption 
platform that caters to all aspects of consumer needs 
is unwavering.
Through the Taobao app, we will continue to execute 
a multi-tiered marketing strategy to acquire and 
retain consumers with different spending power, 
consumption behavior and taste. We focus on 
enriching an immersive and interactive consumer 
experience with highly engaging, consumption-
related contents and quality services. We will 
continue to enhance consumer experience and 
enable new consumption models to better serve the 
evolving needs of consumers. We will also further 
strengthen our supply chain capabilities to improve 
the competitiveness of our products and enhance 
penetration in categories that are essential to our 
consumers’ daily lives.
Business Overview
20
Alibaba Group Holding Limited

Across our efforts of executing a multi-tiered strategy 
to cater to all aspects of consumption needs, we view 
price competitiveness as a vital value proposition to 
our consumers. To make the price of our products 
more appealing to our consumers, we continue 
to leverage our position as China’s leading digital 
retail platform to further improve the efficiency of 
our service offerings and supply chain capabilities. 
Through Cainiao, our established hybrid delivery 
network, we strive to improve our consumers’ 
shopping experience via a more reliable and multi-
tiered delivery experience. Going forward, we will 
also continue to invest in key capabilities such as AI 
technologies to further improve shopping experience 
for our consumers.
We will discuss the consumption opportunity outside 
of China under the globalization strategy.
Cloud
We believe digitalization presents the biggest business 
opportunity of our time, and cloud computing 
plays a fundamental role in digital transformation 
across various industries. Cloud infrastructure 
enables traditionally unstructured, undiscovered 
and underutilized data to be captured, activated 
and harnessed as a new source of intelligence to 
help businesses make decisions, improve operating 
efficiency and grow. It also provides higher cost 
effectiveness and therefore is rapidly replacing 
traditional IT infrastructure. Enabled by generative 
AI, digitalization at enterprises and organizations 
is expected to further accelerate to fuel higher level 
of operating efficiency and business growth. To 
capture the tremendous opportunities presented 
by digitalization in the new era of generative AI, we 
have established a two-pronged strategy to improve 
operating efficiency and enhance our core product 
offerings to strengthen our market leadership as a 
global cloud service provider and fuel high-quality 
growth going forward.
First, our growth strategy will be unswervingly driven 
by our technological capabilities in AI. We believe 
the cloud industry is at an inflection point to further 
accelerate its transition from traditional computing 
to accelerated computing. This transition will drive 
incremental business demand and opportunities 
for a full suite of our enterprise cloud services. 
Under this belief, we aim to increase investments 
into AI technologies and enable our cloud service 
offerings with AI capabilities, in the hope of better 
addressing the incremental business demand driven 
by generative AI. Meanwhile, we will stay committed to 
building a reliable and efficient infrastructure network 
to empower our customers and ecosystem partners, 
and support the growth of their businesses.
Second, we will focus on prioritizing growth initiatives 
in our public cloud core business. We believe that, by 
scaling our public cloud business, we will not only be 
able to improve the quality of earnings in the short 
term but also reap more benefits from economy of 
scale in the long run. Therefore, we will continue to 
invest into the core products of public cloud offerings 
and gradually exit certain project-based businesses 
with suboptimal rate of return.
Business Overview
21
Fiscal Year 2024 Annual Report

Globalization
Despite evolving complexities in the global macro 
environment, we remain firmly committed to providing 
a multi-tiered suite of product and service offerings 
to our consumers worldwide, and empowering our 
global merchants and partners. Our core globalization 
strategies are supported by our robust ecosystem of 
consumption and technology.
First, we are dedicated to building a leading 
digitalized global supply chain network. Leveraging 
our established supply network with a vast variety of 
product supplies and our global logistics network, we 
aim to integrate and upgrade the two networks into 
a digitalized global supply chain network anchored 
by key local merchandise and logistics hubs covering 
respective overseas markets. Second, we will continue 
to invest in AI and digitalized retail technologies, 
to facilitate operational synergies across different 
operating platforms and markets, and further spur 
innovation for consumer experience. Third, we will 
focus our efforts on key strategic markets such as 
Southeast Asia and Europe and strategically pursue 
growth opportunities with ideal return on investments. 
We believe that most of our key strategic markets’ 
e-commerce penetration rates still present significant 
headroom for growth. Basing off our established 
business footprints and foundations, assessments 
on growth potential of respective local markets and 
our strategic priorities, we hope to increase our 
investments into certain regional markets to gradually 
upgrade our localization capabilities.
Environmental, Social and Governance 
Responsibilities
ESG, as the foundation of our long-term strategy, 
not only provides a framework for solving a series of 
global challenges, but is fundamental to Alibaba’s 
journey towards lasting 102 years. We believe we can 
only create and sustain a profitable and prosperous 
business by bringing positive changes to the society. 
We are committed to assuming greater responsibility 
while pursuing business excellence as the operator of 
a platform economy. See “— Environmental, Social and 
Governance (ESG).”
Our Businesses
Taobao and Tmall Group
China Commerce Retail
We operate the largest retail commerce business in 
the world in terms of GMV in the twelve months ended 
March 31, 2024, according to Analysys. Our retail 
commerce businesses in China, primarily consisting of 
Taobao and Tmall, have become an important part of 
the everyday lives of consumers in China. Consumers 
can access our various marketplaces, channels, 
features and content within our ecosystem through 
the Taobao app. Empowered by our commerce 
technologies and services, we appeal to a massive 
base of consumers by providing them with diversified 
and comprehensive offerings at attractive prices in 
highly engaging and social formats.
Business Overview
22
Alibaba Group Holding Limited

•	
Consumers. We serve a large and diversified 
consumer base in China, across both large 
cities and less-developed areas. We believe our 
platforms continue to appeal to consumers at 
various income levels and address all aspects 
of consumption needs. Our ability to offer and 
deliver value has driven increased consumer 
engagement over time. Generally, the longer 
the consumers have been with us, the more 
orders they tend to place across a more diverse 
range of product categories. Consumers on 
Taobao and Tmall continue to exhibit high 
retention. In fiscal year 2024, the number of 
annual active consumers who each spent more 
than RMB10,000 on China commerce retail 
marketplaces continued to increase. For fiscal 
year 2024, the retention rate of annual active 
consumers who each spent over RMB10,000 on 
China commerce retail marketplaces in the prior 
fiscal year stayed at a similar level compared to 
that of fiscal year 2023.
•	
Products and Services. We believe our ecosystem 
offers the most comprehensive range of 
products and services among global commerce 
platforms to meet the diverse demands of our 
massive and diversified consumer base across 
different segments. We have developed a 
digital commerce infrastructure that offers an 
upgraded consumer experience by seamlessly 
integrating online and offline capabilities for 
our marketplaces and direct sales businesses. 
Consumers can enjoy a broad variety of quality 
products at different price levels with a wide 
selection of delivery options that satisfy their 
varying needs. The core capabilities that form 
the critical foundation of our digital commerce 
infrastructure include the following:
—	
Product and supply chain capabilities. 
We believe our ecosystem provides the 
most comprehensive product and service 
offerings at attractive prices. Through 
the Taobao app, consumers can access 
products ranging from branded products 
and imported goods to products sourced 
directly from manufacturers and farms 
and to other long-tail products offered by 
our various marketplaces. For example, 
consumers may look for branded products, 
including luxury brands, trendy fashion 
brands and new brands, on Tmall, and 
imported products from around the world 
on Tmall Global. Xianyu, our consumer-
to-consumer community and marketplace 
for second-hand goods in China, enables 
consumers to find a wide variety of idle 
goods, recycled goods, consignment, items 
for rent, and other long-tail products. We 
also continue to go upstream to source 
products directly from manufacturers and 
farms to enhance our product selection, 
which we believe is key for us to satisfy all 
aspects of consumption needs.
Business Overview
23
Fiscal Year 2024 Annual Report

—	
Fulfillment and delivery expertise. We 
have developed logistics expertise and 
capabilities that allow us to offer a full 
range of high-frequency fulfillment 
services to satisfy consumer demand. Our 
comprehensive delivery options include on-
demand delivery, half-day delivery, same-
or-next-day delivery and next-day pick-up 
services, which capture the varying needs 
of consumers living in large cities and 
less-developed areas. For example, Tmall 
Supermarket offers daily necessities, FMCG 
and general merchandise through Taobao 
app with same-or-next-day delivery 
services.
•	
Consumer Experience. We aim to provide 
an immersive and personalized shopping 
experience with engaging content and quality 
service to our consumers. The massive amount of 
user and merchant activities taking place every 
day on our China commerce retail platforms 
generate significant consumer insights. By 
leveraging proprietary AI and data technologies, 
we are able to aggregate and build on deep 
consumer insights to provide more accurate 
search results and relevant recommendation 
feeds that enhance the shopping experience 
for our consumers. Our various commerce 
platforms also enable merchants to engage 
with consumers through a variety of formats, 
including livestreaming, short-form videos, 
interactive games and microblogs. We continue 
to introduce interactive features and innovative 
formats to facilitate user engagement with 
brands, merchants and content creators. Along 
with these features and formats, our relevant 
and engaging entertainment content plays an 
important role in consumers’ product discovery 
process and shopping journey, and drives user 
stickiness and retention on our various platforms. 
In addition, we are committed to providing 
consumers with quality services which we 
believe is key to our consumer-centric strategy. 
We also offer the subscription service 88VIP, a 
membership program that includes everyday 
coupons on selected items, free shipping 
coupons for returned goods and other benefits, 
to further enhance consumer experience on our 
marketplaces.
Taobao and Tmall
Taobao means “search for treasure” in Chinese. 
Taobao serves as the starting point and destination 
portal for many users’ shopping journey and provides 
a top-level traffic funnel that directs users to the 
various marketplaces, channels and features within 
our ecosystem. Through the Taobao app, consumers 
can also access display listings from Tmall merchants 
and brands, as well as our various other marketplaces, 
including: Xianyu that offers a variety of idle goods 
and long-tail products; Tmall Supermarket that offers 
daily necessities, FMCG and general merchandise; 
and Tmall Global that offers imported products from 
around the world, among others. Consumers from 
both large cities and less-developed areas come 
to Taobao to enjoy an engaging and personalized 
shopping experience, optimized by our data analytics 
and technology. Through highly relevant content, 
engaging and interactive formats and real-time 
updates from merchants, consumers can learn about 
products and new trends. They can also interact with 
each other and their favorite merchants and KOLs 
through a broad range of interactive features such as 
livestreaming and short-form videos.
Tmall caters to consumers’ ever-growing demand 
for high-quality products and premium shopping 
experience. A large number of international and 
Chinese brands and retailers have established 
storefronts on Tmall. Tmall is the partner of choice 
for brands. Brands and retailers operate their own 
storefronts on Tmall with unique brand identities 
and look and feel, accompanied by full control over 
their own branding and merchandising. Because of 
the presence of a large number of brands and the 
stringent standards required for merchants, brands 
and retailers to join and operate on Tmall, a presence 
on Tmall has become a validation of quality, allowing 
merchants, brands and retailers to take advantage 
of our significant traffic to extend and build brand 
awareness and customer engagement. Major 
international brands that have physical operations 
in China are well represented on Tmall. Taobao and 
Tmall together constitute the world’s largest digital 
retail business in terms of GMV for the twelve months 
ended March 31, 2024, according to Analysys.
Business Overview
24
Alibaba Group Holding Limited

“We have previously engaged with 
numerous livestreaming teams and 
invested in considerable resources but 
faced setbacks. After experimenting with 
different platforms and channels, we 
concluded that Taobao best fits our needs.”
Min Qiu,
Founder, Guifei handmade women’s footwear
Factory owner leverages Taobao to 
directly reach consumers with their 
high-quality products
Min Qiu, founder of Guifei handmade women’s footwear, opened a footwear 
factory jointly with her friends several years ago. The business focused on 
Original Equipment Manufacturer (OEM) production and offline wholesale of 
women’s footwear. In its business operations, Qiu faced challenges relating 
to long payment cycles from wholesalers and distributors, and supply chain 
issues. Qiu and her brother took advantage of the livestreaming trend and 
started livestreaming on Taobao to sell their products directly to consumers. 
Qiu capitalized on her wholesale cost basis and inventory advantages to offer 
value-for-money and high-quality products directly to consumers. With her 
down-to-earth style and expertise in shoemaking, her livestreams showcased 
her products’ advantages and craftsmanship, creating an immediate and vivid 
connection with consumers while establishing brand awareness.
Taobao Live offers bespoke livestreaming tools, a simplified process for 
store setup, and online customer traffic support to bolster merchants in the 
industrial belt. These measures allow factories and entrepreneurs to focus on 
livestreaming and offer value-for-money, high-quality products to consumers 
directly from their factories.
#  Creating Possibilities 
#  Innovation
25
Fiscal Year 2024 Annual Report

“The journey of entrepreneurship and 
innovation is always filled with unexpected 
challenges. We are always pleasantly 
surprised when we can view users' pain 
points from a different perspective. Tmall 
offers a comprehensive consumer and 
market insight system. With these digital 
operating tools, we can implement holistic 
operations that integrate consumer insights, 
R&D, market reach, and user retention. This 
enables us to precisely map our products 
to our target users and allows us to 
transition smoothly from rapid growth into 
sustainable solid development.”
Di Zhang,
Founder, seedshub
Pet products have emerged as a growing consumer trend in recent 
years. Given the fierce competition landscape, it is difficult to stand 
out. Di Zhang, founder of seedshub, saw that pet-focused brands 
mainly catered to the daily food and basic needs of pets, often 
overlooking pet owners’ unique household cleaning requirements. 
Di Zhang founded seedshub with a consumer-oriented approach to 
create a specialized cleaning and care brand for pet-owning families. 
Using Tmall’s comprehensive consumer and market insights, seedshub 
has successfully introduced specialized cleaning products such as 
liquid laundry detergent, laundry detergent pod, and disinfectant 
tailored for families with pets.
For the long-term steady development of the brand, seedshub has 
joined Tmall's new brand support plan, which allows it to target 
a specific group of pet consumers. As part of the plan, the 
membership program on Tmall helps brands enhance 
consumer mind share and improve user growth and 
retention across various channels. Through user 
interaction, seedshub has been developing new 
innovative products. Within six months after its 
launch on Tmall, the brand has earned positive 
reviews and recognition from KOLs and users.
#  Creating Possibilities 
#  Innovation
Pet brand leverages Tmall’s 
comprehensive operating and 
membership programs to create a niche 
category offering household cleaning 
products for pet owners
26
Alibaba Group Holding Limited

Merchants, brands and retailers turn to Taobao 
and Tmall not only for their broad user base, but 
also for their consumer insights and technology. 
Taobao and Tmall have driven the digitalization and 
transformation of merchants, brands and retailers by 
enabling them to digitalize their operations, engage, 
acquire and retain consumers, increase brand 
recognition, innovate product offerings, manage 
supply chains and enhance operating efficiency. In 
particular, Taobao and Tmall offer a variety of one-
stop brand marketing and promotional products to 
help merchants, brands and retailers quickly acquire 
new users, enhance brand awareness and launch new 
products.
Merchants, brands and retailers can easily create 
storefronts and listings on Taobao and Tmall. Taobao 
and Tmall merchants can purchase P4P, in-feed 
marketing and display marketing services to direct 
traffic to their storefronts. In addition, merchants can 
acquire additional traffic from third-party marketing 
affiliates. Taobao and Tmall merchants can also pay 
for advanced storefront software that helps upgrade, 
decorate and manage their online storefronts.
Xianyu
Xianyu is China’s largest consumer-to-consumer 
community and marketplace for second-hand goods, 
in terms of GMV for the twelve months ended March 
31, 2024, according to Analysys. Through Xianyu, 
consumers can find a wide variety of idle goods, 
recycled goods, consignment, items for rent, and other 
long-tail products, offered by other users and small 
businesses.
Tmall Supermarket
Tmall Supermarket offers daily necessities, FMCG 
and general merchandise through Taobao app with 
same-or-next-day delivery services. By leveraging our 
technology capabilities and consumer insights, Tmall 
Supermarket facilitates the digital transformation 
of its offline partners, enhancing their supply chain 
management capabilities.
Tmall Global
Tmall Global addresses increasing demand of 
consumers in China for international products and 
brands. Tmall Global serves as the premier platform 
through which overseas brands and retailers reach 
consumers in China, build brand awareness and gain 
valuable consumer insights to form their overall China 
strategies, without the need for physical operations 
in China. We believe Tmall Global is a leading import 
e-commerce platform in China.
Branding and Monetization Platforms
Alimama, our proprietary monetization platform
Alimama is our monetization platform. Using our 
proprietary technology, this platform matches the 
marketing demands of merchants, brands and 
retailers on all of the platforms in our ecosystem 
with the media resources on our own platforms and 
third-party properties, and enables us to monetize 
our Taobao and Tmall Group, Cloud Intelligence 
Group, Alibaba International Digital Commerce 
Group, Cainiao Smart Logistics Network Limited, Local 
Services Group, Digital Media and Entertainment 
Group and other businesses in our ecosystem. The 
platform supports P4P marketing services based on 
keyword search rankings, in-feed marketing targeting 
different groups of consumers, or display marketing 
at fixed positions that are bid on through auctions, 
as well as cost per thousand impression (CPM)-
based, time-based marketing formats, or individual 
campaigns at fixed cost, through the display of 
photos, graphics, videos and livestreaming.
The ranking of P4P search results on our marketplaces 
is based upon proprietary algorithms that take into 
account the bid price of keywords, the popularity and 
quality of an item, service or merchant, as well as 
customer feedback rankings of the merchant or service 
provider. Our in-feed and display marketing services 
take these factors into consideration, along with other 
consumer insights generated across our ecosystem, 
to further deliver an engaging and relevant content 
discovery process and shopping experience to our 
consumers through livestreaming, short-form videos, 
interactive games and other formats. The relevance 
and comprehensiveness of insights based on 
commercial activity and user activity in our ecosystem 
as well as our AI capabilities provide a unique 
advantage for Alimama to deliver the most relevant 
information to users through highly engaging content 
and effective format, which in turn enables merchants 
to improve their efficiency.
Alimama also has an affiliate marketing program 
that places marketing displays on third-party apps 
and websites, thereby enabling marketers, if they so 
choose, to extend their marketing and promotional 
reach to properties and users beyond our own 
platforms. Our affiliate marketing program not only 
provides additional traffic to our marketplaces, but 
also generates revenue to us.
Business Overview
27
Fiscal Year 2024 Annual Report

Alimama operates Taobao Ad Network and Exchange, 
or TANX, one of the largest real-time online bidding 
marketing exchanges in China. TANX helps publishers 
monetize their media inventories both on mobile apps 
and web properties. TANX automates the buying and 
selling of tens of billions of marketing impressions on 
a daily basis.
Participants on TANX include publishers, marketers 
and demand-side platforms operated by agencies.
Marketing Partner of Choice for Brands
Drawing on our proprietary technology, capabilities 
and consumer insights, we have developed 
an approach that digitalizes consumer-brand 
relationships and enables brands to build robust 
relationships with consumers throughout their 
lifecycles in our ecosystem. We aim to help brands 
reach consumers by leveraging our platforms as well 
as other major third-party Internet media in China. We 
intend to become the key partner for brand building 
by creating an open, inclusive and transparent 
platform where brands and marketing agencies 
can design, execute, track and optimize their brand 
building activities using our consumer insights and 
tools.
Leading Commerce Technologies and Integrated 
Merchant Services Platform
We provide merchants, brands and retailers with 
a comprehensive suite of commerce technologies, 
consumer insights and innovative online and offline 
services through a unified and intuitive platform, to 
better engage with their customers, build mindshare 
and optimize their operating efficiency. By leveraging 
the power of our ecosystem, merchants, brands and 
retailers on Taobao and Tmall can acquire, retain and 
further deepen their engagement with consumers 
in an efficient and effective manner, build brand 
awareness and deliver seamless consumer experience 
with our logistics and fulfillment capabilities. This 
enhances the loyalty of merchants, brands and 
retailers to our platforms. Our commerce technologies 
and merchant services include the following key 
components:
Effective Consumer Engagement Platform
Our merchants, brands and retailers can leverage our 
proprietary technology, consumer insights, and cloud 
services to optimize their marketing strategies. Our 
upgraded advertising platform provides merchants 
with a single interface to manage their advertising 
across all available properties within the Alibaba 
ecosystem, thereby enhancing their efficiency. We 
equip brands on our secure cloud-based platform 
with integrated online and offline capabilities 
and solutions, and provide them with access to 
sophisticated analytics services. These services help 
merchants, brands and retailers gain insights into 
each stage of the consumer journey and enable them 
to provide personalized and seamless online and 
offline shopping experience that fulfills consumers’ 
evolving consumption needs.
Cloud-based Smart Operation Dashboard
We provide a cloud-based integrated smart operation 
dashboard that enables merchants, brands and 
retailers to digitalize their daily operations. Through 
our online dashboard, our merchants, brands and 
retailers can easily manage their storefronts and 
product listings, source products, process orders and 
payments, fulfill orders and provide customer services. 
Leveraging the capabilities of our third-party service 
providers, we also provide our merchants, brands 
and retailers with access to various types of business 
software, content creators, credit financing, IT services 
and market data analytics. In addition, our merchants, 
brands and retailers can access our smart operation 
dashboard through mobile devices to manage their 
business on the go.
Enabled by our analytics capabilities and consumer 
insights, our smart operation dashboard also provides 
merchants with recommendations on the most 
effective approaches to improve their respective 
performance and to deliver differentiated services to 
their customers.
Business Overview
28
Alibaba Group Holding Limited

China Commerce Wholesale
1688.com
1688.com, China’s largest integrated domestic 
wholesale marketplace in the twelve months ended 
March 31, 2024 by net revenue, according to Analysys, 
provides sourcing and online transaction services 
by connecting manufacturers and wholesale sellers 
to wholesale buyers in China. These manufacturers, 
wholesale sellers and wholesale buyers typically 
trade office supplies, apparel, accessories, packaging 
materials, home decoration and furnishing materials, 
electronics and computers, among others. Sellers 
may purchase a China TrustPass membership for an 
annual subscription fee to list items on 1688.com, 
reach customers, provide quotations and transact 
on the marketplace without any additional charges. 
As of March 31, 2024, 1688.com had over 1 million 
paying members. Paying members may also pay for 
premium memberships and value-added services, 
such as premium data analytics and upgraded 
storefront management tools, as well as customer 
management services, such as P4P marketing services 
from the website and app. In the twelve months ended 
March 31, 2024, value-added services and customer 
management services together contributed the 
majority of 1688.com’s total revenue.
Cloud Intelligence Group
Alibaba Group is the world’s fourth largest and Asia 
Pacific’s largest Infrastructure-as-a-service provider 
by revenue in 2023 in U.S. dollars, according to 
Gartner’s April 2024 report (Source: Gartner®, “Market 
Share: Services, Worldwide, 2023”, Neha Sethi et al., 
12 April 2024, Sorted by Infrastructure-as-a-Service 
(IaaS), Vendor Revenue Basis) (Asia Pacific refers to 
Mature Asia/Pacific, China (Region), Emerging Asia/
Pacific and Japan (Region), and market share refers 
to that of Infrastructure-as-a-Service (IaaS)). Alibaba 
Group is also China’s largest provider of public cloud 
services by revenue in 2023, including PaaS and IaaS 
services, according to IDC (Source: IDC Semiannual 
Public Cloud Service Tracker, (2023Q4)). China’s 
cloud computing industry is still at a nascent stage of 
development. In 2023, the revenue of China’s public 
cloud service market, including IaaS, PaaS and SaaS 
markets, only accounted for 0.2% of China’s GDP, 
which is significantly lower than that of the U.S. and 
indicates tremendous room for growth. The industry 
has experienced significant growth in recent years 
with increasing adoption of both basic infrastructural 
services and value-added services by enterprises.
The technologies that power Cloud Intelligence Group 
grew out of the massive scale and complexity of the 
needs of our China commerce businesses, which 
require commerce, payments and logistics elements. 
Leveraging our full-stack cloud capabilities and 
proprietary products portfolio, Cloud Intelligence 
Group offers a comprehensive suite of cloud services 
based on a three-tiered architecture of infrastructure-
as-a-service (IaaS), platform-as-a-service (PaaS) and 
model-as-a-service (MaaS) to customers worldwide. 
These services not only enable our customers to 
build a flexible, scalable, affordable and secure 
technology infrastructure, but also equip them with 
leading data capabilities that efficiently handle 
complex management, analytics and machine 
learning tasks, thereby generating significant business 
insights and enabling intelligent business decisions 
and operations. We leverage these capabilities and 
technologies to support our ecosystem and provide 
our customers across various verticals with industry-
specific solutions, including those for commerce, 
financial services, and industrial applications. In 
addition, as part of our globalization strategy, 
Cloud Intelligence Group continued to expand our 
international cloud computing infrastructure to better 
serve our customers’ needs in overseas markets. As 
of March 31, 2024, Cloud Intelligence Group offered 
computing services in 35 regions globally.
Leveraging Cloud Intelligence Group’s large scale 
and strong foundation in IaaS and PaaS, our MaaS 
platform provides enterprises with high-performance 
and low-cost computing resources and machine 
learning platform services for large-scale model 
training and inference. Our services not only support 
our self-developed foundation model, but also 
support the training and services of other large 
models and vertical models in the market. Our 
proprietary LLM, Tongyi Qianwen, is in the process 
of integrating into various business applications 
across Alibaba’s ecosystem to further enhance user 
experience. To enable enterprise customers to reap 
the benefits of AI-driven innovation, Cloud Intelligence 
Group has started offering clients access to Tongyi 
Qianwen on the cloud and enabling them to develop 
customized LLMs for their business scenarios.
Business Overview
29
Fiscal Year 2024 Annual Report

Music AI company leverages Alibaba 
Cloud’s computing powers to achieve 
exceptional efficiency
Futureverse, a leading AI and metaverse technologies and content 
company, created a music AI platform, JEN Music AI, that is at the 
forefront of AI music generation. Futureverse collaborated with Alibaba 
Cloud to bring about technology breakthroughs in Futureverse’s JEN 
Music AI platform, and advance the impact of AI on the development 
of the music and entertainment industry. The partnership combines 
Futureverse’s expertise in AI music solutions with Alibaba Cloud’s secure 
and scalable cloud computing capabilities to further elevate standards 
for high-performance AI infrastructure and security. Futureverse has 
been training its text-to-music generation model JEN-1 on Alibaba 
Cloud’s Machine Learning Platform for AI to enhance its effectiveness 
and efficiency. JEN-1 is the first version of an unprecedented universal 
high-fidelity model for text-to-music generation. While other areas of 
generative AI have achieved significant advancements, AI continues to 
present challenges in generating high-fidelity and realistic music.  
The JEN-1 music AI represents exceptional efficiency and high quality  
in outputs compared to industry baselines.
#  Technology for Change 
#  Creating Possibilities
“JEN is at the forefront of AI generative 
music. The access to Alibaba Cloud’s 
advanced on-demand training 
infrastructure and global partner network 
enables us to move fast and stay ahead in 
this rapidly evolving market.”
Aaron McDonald,
Co-Founder, Futureverse
30
Alibaba Group Holding Limited

Cloud Intelligence Group’s unique advantages 
lie in our proprietary technology and continued 
commitment to invest in research and development 
in new product offerings and industry-specific 
solutions for our customers and partners. Cloud 
Intelligence Group continues to attract customers 
that are reputable and have the potential to adopt 
cloud services at a meaningful scale. In fiscal year 
2024, Cloud Intelligence Group served approximately 
60% of A-share listed companies in China. As digital 
transformation accelerates, our customers, especially 
those from traditional verticals, have increased their 
usage of our cloud services. We believe our cloud 
services have become a critical foundation that many 
of our customers increasingly depend on in their daily 
operations.
Alibaba International Digital Commerce 
Group
Alibaba International Digital Commerce Group 
operates various retail and wholesale platforms 
including AliExpress, Trendyol, Lazada, Daraz, Miravia 
and Alibaba.com.
International Commerce Retail
In fiscal year 2024, our retail businesses together 
achieved over 20% order growth via technological 
innovation, business model enhancement, supply 
chain upgrade and enhanced consumer experience. In 
fiscal year 2024, our cross-border businesses exhibited 
rapid year-over-year growth in response to increasing 
global demand for high-quality products at attractive 
prices.
AliExpress
AliExpress is a global e-commerce platform targeting 
consumers around the world and enabling them to 
buy directly from manufacturers and distributors in 
China and around the world. Consumers can access 
the marketplace through AliExpress’ mobile app or 
websites. In addition to the global English-language 
version, AliExpress platform is also available in 15 
other languages, including Portuguese, Spanish and 
French.
AliExpress continues to expand its regional merchant 
networks and supply chains to make available more 
localized products and better services for consumers 
in their respective regions. With synergies from the 
cross-border logistics operations of Cainiao, AliExpress 
is also dedicated to improving delivery lead time and 
customer experience. Additionally, AliExpress’ Choice 
provides an enhanced experience to consumers by 
combining better product selection, price and quality 
with speed of logistics and great customer support. 
Consumers in selected countries can enjoy free 
shipping, free returns and quality delivery guarantees. 
Furthermore, AliExpress continues to invest in markets 
such as South Korea. In fiscal year 2024, the number of 
AliExpress orders in South Korea more than doubled.
Trendyol
Trendyol, which we believe is by far the leading 
e-commerce platform in Türkiye in terms of both GMV 
and order volume in 2023, serves consumers with 
a broad selection of products and services through 
its e-commerce business as well as local consumer 
services for food and groceries. Consumers also enjoy 
the quality and convenient delivery services provided 
by Trendyol’s fulfillment and logistics networks, 
namely Trendyol Express for e-commerce business 
and Trendyol GO for local consumer services. Beyond 
Türkiye, Trendyol has expanded to other valuable 
emerging markets, including the Gulf region, by 
leveraging its abundant product supply and fast and 
reliable logistics capability. During fiscal year 2024, 
Trendyol achieved over 20% order growth.
Lazada
Lazada, a leading e-commerce platform in Southeast 
Asia, serves one of the largest user bases among 
the global e-commerce platforms, by providing 
consumers with access to a broad range of offerings 
from local SMEs, and regional and global brands. 
Additionally, Lazada operates one of the leading 
e-commerce logistics network in Southeast Asia, 
serving its consumers and merchants with reliable, 
quality and convenient logistics services that are 
critical to online shopping experience in Southeast 
Asia. Lazada’s loss per order continued to narrow 
year-over-year, via further increased monetization 
and decreased logistics costs.
Business Overview
31
Fiscal Year 2024 Annual Report

Second-generation factory owner 
leverages AliExpress cross-border 
e-commerce model to rejuvenate 
family business and pursue new 
overseas business opportunities
Haiying Zhang is a second-generation owner of a family factory, and 
she spearheaded the creation of a brand, TENTAGON, to revive her 
family’s struggling business. TENTAGON targeted the Korean market 
through AliExpress.
The brand specializes in offering custom, exquisite golf umbrellas. 
It launched via AliExpress during Korea’s rainy season, and its first 
batch of inventory quickly sold out. As orders increased, Zhang 
capitalized on her supply chain resources and actively expanded 
into additional markets. The company also integrated other high-
quality supply chains and expanded its catalog to include popular 
categories such as camping and outdoor products. Its orders took off 
during the 11.11 Global Shopping Festival in 2023.
“AliExpress offered us fresh 
perspectives on cross-border 
e-commerce, presenting traditional 
export factories like us a new 
opportunity for online sales. The 
platform also enables more overseas 
consumers to access high-quality 
made-in-China products.”
Haiying Zhang,
Owner, TENTAGON
#  Creating Possibilities 
#  New Consumption Trend
32
Alibaba Group Holding Limited

Mengqi Pan, founder of Tianruiyi, a textile and clothing export 
company based in Shengze, Suzhou, has been in the apparel 
business for over a decade. In 2019, his business hit a bottleneck, but 
he found new life after the discovery of Alibaba.com. The platform 
allowed him to garner insights and unlock opportunities in the niche 
market for clothing made of recycled materials.
To encourage exporters that focus on manufacturing products with 
recycled materials, Alibaba.com provides their online storefronts 
with additional customer traffic. While the cost of recycled materials 
is generally higher, a community of global buyers on Alibaba.com 
is willing to pay the premium, presenting more potential business 
opportunities to exporters in this sector. Currently, the recycled 
materials used in Pan's clothing production are not limited to plastic 
bottles. They also include coffee grounds, fishing nets, oyster shells, 
and other marine waste.
#  Creating Possibilities 
#  New Consumption Trend
Textile company expands into niche 
markets and captures new business 
opportunities in recycled material 
clothing through Alibaba.com
“Clothing companies typically have little 
interest in manufacturing clothing from 
recycled materials due to its high production 
costs and time-consuming process. 
Fortunately, Alibaba.com is witnessing 
a growing demand for clothing made of 
recycled materials from its global buyer base, 
which allows our products to reach global 
markets, including Europe, the U.S., Mexico, 
Canada, and Australia, among others.”
Mengqi Pan,
Founder, Tianruiyi
33
Fiscal Year 2024 Annual Report

34
Alibaba Group Holding Limited
International Commerce Wholesale
Alibaba.com is China’s largest integrated international 
online wholesale marketplace in terms of revenue in 
the twelve months ended March 31, 2024, according to 
Analysys. It connects Chinese and overseas suppliers 
to overseas wholesale buyers, who are typically trade 
agents, wholesalers, retailers, manufacturers and 
SMEs engaged in the import and export business, 
and provides them with sourcing, online transaction, 
digital marketing, digital supply chain fulfillment and 
financial services.
Sellers on Alibaba.com may purchase an annual 
membership to reach customers, provide quotations 
and transact on the marketplace. As of March 31, 
2024, Alibaba.com had over 230,000 paying members 
from China and around the world. Sellers may also 
purchase additional value-added services to manage 
product listings and facilitate transaction processes, 
such as upgraded storefront management tools, 
customer relationship management SaaS services, 
trade assurance and logistics fulfillment services, 
as well as customer management services, such as 
P4P marketing services from the website and app. In 
fiscal year 2024, value-added services and customer 
management services together contributed the 
majority of Alibaba.com’s total revenue. Additionally, 
during the same period, over 48 million buyers from 
over 190 countries sourced business opportunities or 
completed transactions on Alibaba.com.
During fiscal year 2024, Alibaba.com acquired Visable, 
a renowned B2B digital trading platform, expanding 
its supplier base in Europe and enhancing its ability 
to serve a wider client group, which help facilitate its 
global strategy.
Cainiao Smart Logistics Network Limited
Our vision for our logistics services is to fulfill consumer 
orders within 24 hours in China and within 72 hours 
anywhere else in the world. To realize this vision, 
Cainiao has established a smart logistics network, with 
end-to-end logistics capabilities, on a global scale. 
Cainiao controls the key nodes of the logistics network 
to ensure service quality, efficiency and reliability, 
while leveraging trusted partners’ capabilities to drive 
scalability and capital efficiency. Cainiao provides a 
wide array of innovative logistics solutions in China 
and around the world.
International Logistics
We provide a comprehensive suite of cross-border 
express delivery solutions primarily for merchants, 
brands and e-commerce platforms selling goods 
from and into China. Our solutions include a range of 
premium, standard and economy options, designed 
to meet customers’ different needs for shipping 
time, cost, destination and any special handling 
requirements. We also provide one-stop global supply 
chain solutions that enable efficient global inventory 
deployment and order fulfillment and empower 
brands and merchants to offer a close-to-local retail 
experience for consumers. Our solutions for cross-
border logistics cover a wide spectrum of products, 
ranging from best-sellers to long-tail items, which 
expand the categories of products available for cross-
border e-commerce. We mainly serve merchants on 
various e-commerce platforms operated by Alibaba 
Group, including AliExpress, Tmall Global and Tmall 
Taobao World, as well as a variety of e-commerce 
platforms and online channels beyond the Alibaba 
ecosystem. We also support AliExpress’ Choice and 
the direct sales businesses of certain e-commerce 
platforms. Cainiao achieved daily average cross-
border and international package volume of more 
than 5 million in fiscal year 2024.
China Logistics
We offer brands and merchants a suite of end-to-
end standardized supply chain solutions that can be 
applied on a massive scale across various industries, 
as well as certain vertical solutions to address the 
unique requirements of products that need special 
handling. We support brands and merchants for their 
sales through various e-commerce platforms operated 
by Alibaba Group, such as Taobao and Tmall, as 
well as a wide array of other e-commerce platforms, 
digital and offline channels, and we also serve 
Tmall Supermarket, a direct sales channel operated 
by Alibaba Group. We provide a premium express 
delivery service, Cainiao Express, with superior service 
quality tailored for e-commerce at low costs. Our 
premium express delivery service offers fast, reliable 
and time-definite services with a doorstep delivery 
pledge to a large, underserved market.
Business Overview

Zhuocheng Cai, Product Director of Guangzhou Qiancheng Trading 
Co., Ltd, is an experienced seller on AliExpress. Seven years ago, he 
and a few partners started their own brand with the vision to develop 
a portable, smart water purifier that would meet European and 
American consumer aesthetic preferences. He soon recognized that 
the success of a brand hinges not only on product quality and design 
but also on providing an exceptional logistics customer experience.
The “5-Day Delivery” and other express delivery services introduced 
by Cainiao and AliExpress have boosted the growth of his brand. 
Many customers can now receive their products in less than a 
week after placing an order, which leads to enhanced customer 
satisfaction and rapid sales growth. Cainiao’s efficient logistics 
services not only give their products a competitive advantage but 
also foster repeat purchases from customers.
#  Logistics Capability
Trading company leverages Cainiao 
to win over consumers, enabling 
their in-house brands to seize global 
market opportunities
“Promoting our in-house brands requires 
collaboration and improvements across 
various operational functions. Cainiao’s 
highly efficient logistics services allow 
our products to stand out against the 
competition, leading to increased 
customer repurchase rates.”
Zhuocheng Cai,
Product Director, Guangzhou Qiancheng 
Trading Co., Ltd
35
Fiscal Year 2024 Annual Report

36
Alibaba Group Holding Limited
Technology and Other Services
Cainiao offers a wide array of technology and other 
services to remove logistics hurdles and address 
unfulfilled customer needs. Cainiao offers a suite 
of practical and cost-effective logistics technology 
solutions, encompassing automation, digital supply 
chain and smart hardware solutions, in order to 
improve efficiency and cost-effectiveness across the 
logistics value chain.
Local Services Group
We leverage our proprietary mobile and online 
technology to enhance the efficiency, effectiveness 
and convenience of consumer services for both 
service providers and their customers in two distinct 
scenarios: “To-Home” and “To-Destination.” In fiscal 
year 2024, Local Services Group recorded rapid order 
volume growth year-over-year.
To-Home
Our “To-Home” business enables consumers to easily 
access merchants’ services at home through Ele.me, 
a leading local services and on-demand delivery 
platform in China. Ele.me enables consumers to use 
Ele.me, Alipay, Taobao apps to order meals, food, 
groceries, FMCG, flowers and pharmaceutical products 
online. In addition, Fengniao Logistics, Ele.me’s on-
demand delivery network, provides last-mile logistics 
services, including delivery of food, groceries, FMCG 
and pharmaceutical products for Sun Art, Alibaba 
Health, as well as brands. Our strategy for Ele.me 
is to leverage our China commerce retail platforms 
and our data technology to expand our offerings 
from shopping to services, further tapping into 
new addressable consumption markets in China. In 
fiscal year 2024, Ele.me recorded strong year-over-
year order growth while Ele.me’s losses continued 
to narrow driven by improving business scale and 
efficiency.
To-Destination
Our “To-Destination” businesses provide consumers 
with convenient access to quality services to and at 
their destinations primarily through Amap. In fiscal 
year 2024, the order volume of “To-Destination” 
businesses grew rapidly year-over-year.
Amap is a leading provider of mobile digital map, 
navigation and real-time traffic information in 
China. Amap empowers major mobile apps across 
different industry verticals, including local services, 
ride-hailing and social networking, which end users 
can access directly through Amap’s leading open 
platform. In addition, Amap provides digital map data, 
navigation software and real-time traffic information 
to automobile manufacturers as well as aftermarket 
consumers in China. Amap also empowers major 
platforms and infrastructural service providers, 
including our China commerce retail platforms, 
Cainiao and Alipay. During an eight-day holiday 
period from September 29, 2023 to October 6, 2023 
that combined Mid-Autumn Festival and National Day 
holidays, Amap recorded an all-time high of over 280 
million peak daily active users.
Digital Media and Entertainment Group
Digital Media and Entertainment Group leverages our 
deep consumer insights to serve the broader interests 
of consumers through Youku and Alibaba Pictures, 
which provide comprehensive entertainment offerings 
including online videos, films and live events, among 
others.
Youku
Youku, a leading online long-form video platform in 
China, produces and distributes high-quality video 
content, enabling users to search, view and share such 
content quickly and easily across multiple devices. The 
Youku brand is among the most-recognized online 
video brands in China.
Insights we gain from our ecosystem and our 
proprietary technology enable Youku to leverage 
artificial intelligence technology to deliver relevant 
and captivating content to its users. According to 
Enlightent, “Till the End of the Moon” (長月燼明), which 
was distributed exclusively by Youku ranked no. 2 
by online views among all television series aired on 
online video platforms during fiscal year 2024.
We offer a diverse range of digital media and 
entertainment content using a sustainable production 
and acquisition approach. First, we provide self-
produced content. Second, we jointly produce content 
with studios, some of which are distributed exclusively 
on our platforms. Third, we acquire rights to display 
content on our digital media and entertainment 
platforms pursuant to licensing agreements with rights 
holders. Lastly, we offer an open platform on which 
user-generated content and professional-generated 
content are produced and distributed.
Business Overview

Hong Kong TV director leverages the 
Hong Kong Cultural and Art Industry 
Revitalisation Program to bring his 
film and drama to a wider audience
Nearly 20 years ago, Director Shu Kai Chung, President of 77 
Atelier Limited under Television Broadcasts Limited, ventured to 
mainland China to pursue film and television production. He has 
since frequently collaborated with platforms such as Youku, and 
gained a deeper understanding of the mainland China market 
and local audience preferences. Chung incorporated new tactics 
and approaches taken from Chinese mainland film and television 
production into “The Queen of News.” The show was a hit in both 
Hong Kong and mainland China after being broadcast on Youku, and 
served as an example of the “new Hong Kong drama.” Its success 
catalyzed Alibaba Digital Media and Entertainment Group to launch 
the Hong Kong Cultural and Art Industry Revitalisation Program. Over 
the next five years, the Group will support the development of the 
next generation of Hong Kong film and drama, nurture more young 
talents, and provide a bigger stage for young artists and creators.
#  Creating Possibilities
“The Hong Kong Cultural and Art Industry 
Revitalisation Program launched by 
Alibaba Digital Media and Entertainment 
Group is the beginning of opportunities. 
We need more young artists to showcase 
their talents on a bigger stage and to 
connect their work with the Mainland 
Chinese and global market, in hopes of 
ushering in a new era of excellence for 
Hong Kong’s film and television industry.”
Shu Kai Chung,
Director of “The Queen of News”
37
Fiscal Year 2024 Annual Report

Alibaba Pictures
Alibaba Pictures has a diversified business model, 
providing content production, promotion and 
distribution, performance and event ticketing 
management, IP-related licensing and operations, 
cinema ticketing management, and data services for 
the entertainment industry. In fiscal year 2024, the box 
office of films in which Alibaba Pictures participated 
in investment, production, and distribution accounted 
for over 60% of China’s total box office revenue. In 
addition, as a testament to Alibaba Pictures’ consistent 
ability in selecting high-quality films, Alibaba Pictures 
participated in 15 out of the top 20 films in China in 
terms of box office during fiscal year 2024, including 
“No More Bets” (孤注一擲), “Lost in the Stars” (消失的
她), “YOLO” (熱辣滾燙) and “Chang’an” (長安三萬里). 
Alibaba Pictures’ subsidiary Damai is a comprehensive 
live performances service provider in China, providing 
ticketing management for events including concerts, 
plays, and sports events. In fiscal year 2024, Damai 
recorded rapid year-over-year GMV growth by serving 
almost all large-scale concerts in China.
All Others
All Others include Sun Art, Freshippo, Alibaba 
Health, Lingxi Games, Intime, Intelligent Information 
Platform (which mainly consists of UCWeb and Quark 
businesses), Fliggy, DingTalk and other businesses.
DingTalk
DingTalk is our intelligent collaboration workplace 
and enterprise management platform that offers 
new ways of working, sharing and collaboration for 
enterprises and organizations. Millions of enterprises 
and users use DingTalk to stay connected and work 
remotely. In March 2024, DingTalk’s paying daily active 
users reached 28 million. According to QuestMobile, 
DingTalk is the largest business efficiency mobile app 
in China by monthly active users in March 2024.
DingTalk provides a comprehensive suite of solutions 
for enterprise collaboration, including real-time 
communication, organizational management 
and various network collaboration tools such as 
office automation, HR management, workflow 
management, collaborative editing of cloud 
documents, video conference and calendars. 
Enterprises can also enjoy convenient access to a 
broad range of applications, including those offered 
by third-party service providers, that are seamlessly 
integrated with DingTalk’s platform. In addition, 
DingTalk offers a low-code development infrastructure 
that enables enterprises to develop customized 
solutions in a more convenient and cost-efficient 
manner. DingTalk has also introduced a suite of AI 
products and AI agents leveraging Alibaba’s Tongyi 
Qianwen LLM, enabling enterprises to harness AI 
technology on DingTalk. We believe DingTalk is a 
highly effective platform that enables enterprises to 
achieve fully customized digital transformation.
Intelligent Information Platform
Intelligent Information Platform includes Quark, 
UCWeb, and other businesses, which provide 
integrated information services including search 
engine and feed to online users.
Quark is a leading information services platform for 
young users in China. During fiscal year 2024, Quark 
recorded rapid year-over-year growth in daily active 
users. Quark provides young users with a one-
stop platform for information search, storage and 
consumption with its suite of AI-enabled tools and 
services, such as smart search, Quark cloud drive, 
AI camera, Quark learning and Quark documents, 
to help users better acquire and utilize a variety of 
digital content and information for learning and work 
purposes.
Sun Art
Sun Art, a leading multi-format and omni-channel 
retailer, continues to focus on target customers, and 
create diversified shopping scenarios, and endeavors 
to improve online and offline shopping experience. 
Sun Art continues to meet consumers’ needs for offline 
shopping and home delivery service, thereby creating 
opportunities for revenue growth, through store 
remodeling, digitalization and building product and 
fresh produce supply chain capabilities.
Business Overview
38
Alibaba Group Holding Limited

Freshippo
Freshippo, our new retail platform for groceries and 
fresh goods, seamlessly integrates the online and 
offline retail experiences, providing consumers with 
a new shopping experience. Consumers visit over 
360 Freshippo Supermarket stores for the touch 
and feel of quality fresh goods, join tasting events 
for new products, and shop for private label or 
exclusive products that are not available elsewhere 
or simply spend time with family. Many of Freshippo’s 
consumers also place orders online and have fresh 
goods delivered to door as quickly as within 30 
minutes. In fiscal year 2024, online transactions 
contributed more than 63% of Freshippo’s GMV. The 
creation of a new shopping experience is attributable 
to Freshippo’s significant retail expertise, including 
supply chain management, proprietary technology, 
and robust multi-layer and multi-temperature logistics 
and fulfillment infrastructure, all specifically designed 
for Freshippo’s offerings. Freshippo demonstrates 
scalability and sustainability with Freshippo’s overall 
GMV reaching over RMB59 billion in fiscal year 2024. 
The majority of self-operated Freshippo Supermarket 
stores that have been operating for more than one 
year achieved positive cashflow during the same 
period.
Alibaba Health
Alibaba Health is our flagship vehicle that offers 
one-stop solutions to consumers through integrating 
online and offline resources of the pharmaceutical 
and healthcare industries. We prioritize the needs of 
the customers through leveraging the strength of the 
existing pharmaceutical e-commerce business along 
with exploring innovative business models of Internet 
healthcare services.
Lingxi Games
Lingxi Games is a leading digital interactive 
entertainment service provider in China, specializing in 
the development, operation and licensed publishing 
of mobile games and providing a professional 
distribution and service platform for both players and 
developers. Lingxi Games operates a number of high-
quality mobile games, such as Three Kingdoms Tactics 
(三國志•戰略版) and Three Kingdoms Fantasy Land 
(三國志幻想大陸). In fiscal year 2024, Lingxi Games 
ranks among Top 5 largest mobile gaming company 
in Chinese mainland (iOS App Store) among global 
companies in terms of grossing, according to Sensor 
Tower.
Sales and Marketing
Our sales and marketing efforts emanate from the 
fundamental pillars that constitute our ecosystem, 
which include Taobao and Tmall Group, Cloud 
Intelligence Group, and Alibaba International 
Digital Commerce Group. We have wide consumer 
recognition of our brands and enjoy significant 
organic traffic through word-of-mouth. We believe the 
reputation and ubiquitous awareness of our brands 
and platforms in China and abroad provide us with 
the best and most cost-efficient marketing channel. In 
addition, we continue to increase interactive content 
and broaden the assortment of value-for-money 
products under our user-engagement and price-
competitive strategy. During fiscal year 2024, we 
enhanced our marketing efforts, such as by organizing 
a highly coordinated marketing and promotional 
campaign for the 11.11 Global Shopping Festival and 
AliExpress’ Black Friday promotion, in order to expand 
our user base both within China and abroad. We 
expect to continue allocating our resources in future 
marketing activities. We also expect to enhance our 
monetization capability through leveraging our data 
technologies to develop and offer more personalized 
and innovative services, so as to improve customer 
experience and wallet share. Furthermore, our 
major business segments and other elements in our 
ecosystem provide synergistic advantages and create 
cross-promotional opportunities. For example, the 
large number of consumers on our marketplaces 
attracts a large number of merchants who become 
customers of our online marketing services, while 
an increasing number of KOLs, video bloggers and 
content creators are actively producing content to 
engage with consumers and fans on our platforms, 
thereby driving revenue for merchants, brands and 
retailers.
Our Cloud business remains committed to continually 
upgrading our products and services to better 
facilitate the digital transformation and long-term 
sustainable growth of our customers. We have 
established a professional in-house sales team that 
works closely with our solution architects and product 
team to provide product recommendation and 
services to our customers. We have also conducted a 
variety of marketing activities to promote our brand 
and products and grow our customer base on an 
ongoing basis.
Business Overview
39
Fiscal Year 2024 Annual Report

Our Technology
Technology is key to our success in achieving 
efficiency, improving user experience, and enabling 
innovation. Our world-class proprietary technology 
supports peak order volumes of up to hundreds of 
thousands per second, delivers tens of billions of 
online marketing impressions per day, and enables 
millions of merchants, brands and other businesses to 
conduct their operations efficiently and effectively. The 
uniqueness of our technology lies in the unparalleled 
large-scale application environment due to the scale 
of our businesses as well as our diverse range of 
product and service offerings. By continually applying 
our technology across our businesses, we generate 
knowledge and innovations that drive improvements 
and further technological development.
Members of our research and development team 
play key roles in various international standardization 
organizations in areas such as security, and actively 
participate in international open source foundations 
focusing on areas such as software engineering, 
cloud-native applications and databases. This fiscal 
year, Alibaba established “User first, AI driven” as our 
strategy. Therefore, we have increased our research 
and development investment in AI model and 
infrastructure technology.
Key components of our technology include those 
described below:
Technology Infrastructure
Our data centers employ leading technologies in 
distributed fault-tolerant architecture, advanced 
in-house power and cooling equipment, AI-driven 
intelligent monitoring and operational technology, 
to support AI computation businesses with high 
resilience and high-density capabilities. Combined 
with a high proportion of clean energy use, our data 
centers provide a more stable, secure, efficient, agile, 
and greener infrastructure service.
Cloud Operating System
Apsara (our proprietary general-purpose distributed 
computing operating system), ShenlongCompute 
(our hardware virtualization architecture), Pangu 
(our distributed cloud storage system) and Luoshen 
(our cloud network structure), together, provide 
Cloud Intelligence Group’s customers and our core 
businesses with enhanced computing power and 
storage capabilities to support their and our business 
growth in the new technology era.
Database
We have comprehensively upgraded the serverless 
capabilities of our cloud-native transactional 
database PolarDB, which helps our customers to meet 
their real-time storage and transaction processing 
requirements with elasticity and scalability. We also 
developed AnalyticDB, a cloud-native distributed 
analytical database that can be integrated with LLMs, 
to support real-time interaction and complex analysis 
of massive data. We have also developed a multi-
model database Lindorm, which leverages its efficient 
storage and integrated analysis capabilities to achieve 
intelligent analysis and processing of unstructured 
data.
Big Data Analytics Platform
We have developed a large-scale distributed data 
analytics platform that can efficiently handle the 
complex computing tasks of hundreds of petabytes 
of data per day, such as batch computing, real-
time computing, interactive analysis and data 
governance. We also launched a new generation of 
streaming lakehouse solutions, Streaming Lakehouse 
(Flink+Hologres), with a real-time dedicated data 
lake format Paimon, which innovatively combines 
lake format with real-time streaming updates into 
the lake architecture, among others. To meet the 
needs for multi-modal large model data processing, 
we launched MaxFrame, a data science computing 
framework compatible with the Python development 
ecosystem.
Artificial Intelligence
Our proprietary distributed deep learning platform, 
PAI, and our Lingjun intelligent computing service 
employ leading hardware and software optimization 
technologies that feature large-scale cluster scalability 
and boast the speed and stability of the training of 
LLMs. PAI also supports fine-tuning and deployment of 
mainstream open-source large models with serverless 
service modes available.
Our proprietary LLM, Tongyi Qianwen, is committed to 
achieving artificial general intelligence (AGI). In fiscal 
year 2024, eight industry-oriented models based on 
Tongyi Qianwen were launched. In May 2024, Tongyi 
Qianwen was upgraded to version 2.5 and we open-
sourced Qwen-110B, the 110B parameter version, 
allowing AI community and customers to customize 
and innovate based on their own needs.
Business Overview
40
Alibaba Group Holding Limited

Security
Our comprehensive security technology encompasses 
areas such as network security, data protection, 
business risk control, and AI safety. We have built 
an end-to-end multi-dimensional defense system, 
including endpoints, public networks backbone 
networks and data centers, to continue to strengthen 
cloud security technologies ensuring the safety of 
customer data and consumer data. We are also 
committed to the security in the application of 
LLMs and their applications. By combining AI with 
security technology, we have established a strong 
identification and defense system.
Environmental, Social and Governance 
(ESG)
Our ESG Strategy
ESG is part of the foundation of our business strategy 
and long-term development. We are dedicated to 
addressing society’s pressing issues by integrating 
ESG objectives into our business strategy.
Our ESG strategy has seven dimensions, 
corresponding to all of the 17 Sustainable 
Development Goals (SDGs) issued by the United 
Nations and closely tied to China’s modernization 
goals.
We have devised our ESG strategy to be pragmatic, 
long-term and action-oriented, regimented by a 
transparent and rigorous indicator system. We focus 
our efforts on the seven areas below:
Advancing Towards the Goal of Carbon Neutrality
We target to reach carbon neutrality in our own 
operations, including Scope 1 and Scope 2 emissions, 
by 2030. We actively work with our value chain 
partners with green initiatives, with the target of 
reducing their greenhouse gas emissions and thus 
our overall Scope 3 carbon intensity by at least 50% 
from the base year of 2020 by 2030. We continue to 
promote carbon reduction in our platform ecosystem 
(Scope 3+), in which we strive towards a cumulative 
ecosystem-wide reduction of greenhouse gas 
emissions by 1.5 billion tons by 2035.
We have made solid progress towards our targets 
in fiscal year 2024. Electricity used and logistics are 
the two main types of emissions sources across our 
Scope 1, 2 and 3 emissions. In fiscal year 2024, we 
continue to accelerate our transition to clean energy. 
In November 2023, Bloomberg New Energy Finance 
released the “China’s Top Clean Energy Buyers and 
Sellers in 2023.” Alibaba Group, with a green electricity 
transaction volume of 1,610 gigawatt-hours, became 
the leader in China for green electricity procurement 
for the first time. In the logistics sector, we continued 
to reduce emissions through various measures such 
as intelligent order consolidation, reduction and 
recycling of packaging, as well as electrification of 
transportation. In fiscal year 2024, the ratio of trips 
using new energy vehicles for urban distribution by 
Cainiao Express’ own fleet reached 99%. Unlike Scope 
1, 2 or 3, advancing Scope 3+ requires establishing 
new scientific and credible standards while advancing 
carbon reduction and in this regard we continued to 
focus on our established directions in fiscal year 2024.
Supporting Our People
It is our employees that make our business and culture 
thrive. None of our goals can be accomplished without 
our people. It is critical for us to ensure that all of our 
employees can enjoy an equal and inclusive working 
environment of dignity and diversity. This also means 
supporting our employees to fulfil their potentials 
by providing them with on-the-job training and 
opportunities for career advancement.
Based on a series of existing rules and years of 
practice, we released the “Alibaba Group Employee 
Rights Code” to further emphasize employee rights, 
covering areas such as human rights, occupational 
health and safety, diversity, equality, and inclusion 
(DEI), along with employee training and development 
in fiscal year 2024. Furthermore, we established a 
DEI working group tasked with the formulation of 
policies, the establishment of standards, and the 
implementation of initiatives related to DEI issues.
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Fiscal Year 2024 Annual Report

Enabling a Sustainable Digital Life
Sustainable consumption is crucial to our sustainable 
development goals and we run our business to 
provide consumers with diverse, inclusive, trustworthy, 
and responsible consumption means.
For instance, we pay special attention to being 
accessible and senior-friendly. We understand 
the difficulties of the disabled community in using 
digital technology and help provide them with equal 
access to digital technologies. We also provide well-
designed, convenient and efficient digital services to 
senior consumers. In fiscal year 2024, Taobao and 
Tmall Apps served over 260,000 visually impaired 
users and “Wheelchair Navigation,” developed by 
Amap, provided accessible navigation over 54 million 
times.
Fueling Small Businesses
Enhancing the prosperity of micro, small, and 
medium-sized enterprises (MSMEs) is a core 
commitment of Alibaba. In the era of digital and 
intelligent transformation, MSMEs face a series of 
challenges, including technological adaptation, 
market access and competitive dynamics. We aim 
to facilitate the transformation of MSMEs through 
our dedication to open technological innovations 
and upgrade e-commerce platform mechanisms. 
ModelScope, our open-source platform that provides 
a large number of machine-learning and deep 
learning models, tools and services, hosted over 
3,800 AI models as of March 31, 2024. Taobao and 
Tmall Group also provides AI products and services to 
merchants that enhance their operational efficiency.
Propelling Community Inclusion and Resilience
We are committed to leveraging technology and 
platform innovation for social responsibilities. In 
fiscal year 2024, we developed an AI-powered tool 
PANDA that can screen for early signs of pancreatic 
cancer, one of the most fatal cancers worldwide, 
which was published by international top scientific 
journal Nature Medicine. In addition, we worked with 
partners to launch the GreenNet Program in 2020, 
which redirects searches for certain products, such as 
banned wildlife products, to educational webpages. In 
fiscal year 2024, over 70 million harmful searches were 
automatically guided to educational webpages.
Facilitating Participatory Philanthropy
We have connected with a wide range of philanthropic 
ecosystems and leveraged the power of technology 
to address social challenges. Starting with our 
employees, we have involved stakeholders across our 
ecosystem to engage in philanthropy via flexible forms 
and mechanisms, aiming to promote greater social 
involvement.
Building Corporate and Social Trust
As digital technology unprecedentedly transforms 
ways of social production and our lifestyles, we are 
even more convinced that trust is a prerequisite for 
our social responsibility and a cornerstone for our 
business development. With this conviction, we have 
been focusing on building corporate and social trust 
in two areas — privacy protection and data security, 
and science and technology ethics. We believe these 
priorities are in line with our strategic positioning, 
corporate governance mechanism and technological 
capabilities, as we aim to become a pioneer in the 
technology industry to build corporate and social trust.
ESG Governance Structure
Alibaba’s over 20 years of business success has been 
predicated on a thoughtful system of governance 
to oversee our wide array of brands, platforms and 
services. We recognize that no ESG strategy can 
reach its full potential without a dedicated structure 
of governance. Accordingly, we have embedded ESG 
oversight into a three-layer structure at the board, 
senior management, and group and business unit 
levels.
Competition
We face competition principally from established 
Chinese Internet companies and their respective 
affiliates, global and regional e-commerce players, 
cloud computing service providers, logistics service 
providers and digital media and entertainment 
providers. These competitors generate significant 
traffic and have established strong brand recognition, 
robust technological capabilities and significant 
financial resources. The areas in which we compete 
primarily include:
Business Overview
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Alibaba Group Holding Limited

•	
Consumers. We compete to attract, engage and 
retain consumers based on the variety, quality 
and value of products and services listed on our 
platforms, the engagement of digital media 
and entertainment content available on our 
platforms, the overall user experience of our 
products and services, and the effectiveness of 
our consumer protection measures.
•	
Merchants, Brands, Retailers and other 
Businesses. We compete to attract and retain 
merchants, brands and retailers based on the 
size and the engagement of consumers on our 
platforms and the effectiveness of our products 
and services to help them build brand awareness 
and engagement, acquire and retain customers, 
complete transactions, expand service 
capabilities, protect intellectual property rights 
and enhance operating efficiency. In addition, 
we compete to attract and retain businesses of 
different sizes across various industries based on 
the effectiveness of our cloud service offerings 
to help them enhance operating efficiency 
and realize their digitalization transformation 
ambitions.
•	
Marketers. We compete to attract and retain 
marketers, publishers and demand-side 
platforms operated by agencies based on 
the reach and engagement of our properties, 
the depth of our consumer insights and the 
effectiveness of our branding and marketing 
solutions.
•	
Talent. We compete for motivated and capable 
talent, including engineers and product 
developers to build compelling apps, tools, 
and functions and to provide services for all 
participants in our ecosystem.
If international players gain greater access to the 
China market, certain of our business could be subject 
to greater competition. As we acquire new businesses 
and expand into new industries and sectors, we face 
competition from major players in these industries 
and sectors. In addition, as we continue to expand 
into markets outside of China, we increasingly face 
competition from domestic and international players 
operating in these markets. See “Risk Factors — 
Risks Related to Our Business and Industry — If we 
are unable to compete effectively, our business, 
financial condition and results of operations would be 
materially and adversely affected.”
Seasonality
Our overall operating results fluctuate from quarter 
to quarter as a result of a variety of factors, including 
seasonal factors and economic cycles that influence 
consumer spending as well as promotions.
Historically, we have severally experienced the highest 
levels of revenues in the fourth calendar quarter 
of each year due to a number of factors, including 
merchants allocating a significant portion of their 
online marketing budgets to the fourth calendar 
quarter, promotions, and the impact of seasonal 
buying patterns in respect of certain merchandise 
categories such as apparel. We also have severally 
experienced lower levels of revenues in the first 
calendar quarter of each year due to a lower level 
of allocation of marketing budgets by merchants 
early in the calendar year and during the Chinese 
New Year holiday, during which time consumers 
generally spend less and businesses in China are 
generally closed. Moreover, as our fixed costs and 
expenses, such as payroll and benefits, bandwidth 
and location fees, grow at a relatively stable rate 
compared to our revenue growth, we expect to enjoy 
increased operating leverage in seasonally strong 
quarters, but will face significant margin pressure in 
seasonally weak quarters. Our international commerce 
businesses are also subject to seasonal fluctuations 
depending on the markets we operate in. Except for 
our China and international commerce businesses, 
operating results of our other businesses have not 
demonstrated clear seasonal patterns, which we 
believe may partially reduce the seasonality impact of 
our China and international commerce businesses as 
we continue to grow these other businesses.
Permissions and Approvals Required to be 
Obtained from PRC Authorities for our Business 
Operations
In the opinion of Fangda Partners, our PRC legal 
counsel, our consolidated subsidiaries and the VIEs in 
China have obtained all major licenses, permissions 
and approvals from the competent PRC authorities 
that are necessary to the operations of our Taobao 
and Tmall Group, Cloud Intelligence Group and 
AIDC Group, which accounted for a substantial 
Business Overview
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Fiscal Year 2024 Annual Report

majority of our revenue in fiscal year 2024. In 
addition, we have implemented policies and control 
procedures to obtain and maintain the necessary 
licenses, permission and approvals to conduct our 
businesses. On the basis of the legal opinion issued 
by our PRC legal counsel and our internal policies 
and procedures, we believe that our consolidated 
subsidiaries and the VIEs in China have received 
the requisite licenses, permissions and approvals 
from the PRC authorities as are necessary for our 
business operations in China. Such licenses, permits, 
registrations and filings include, among others, Value-
added Telecommunication License, License for Online 
Transmission of Audio-Visual Programs, Network 
Cultural Business License, Online Publishing Service 
License and License for Surveying and Mapping.
If we, our consolidated subsidiaries or the VIEs in China 
(i) do not maintain such permissions or approvals, 
(ii) inadvertently conclude that such permissions or 
approvals are not required, or (iii) applicable laws, 
regulations, or interpretations change, and we or 
the VIEs are required to obtain such permissions or 
approvals in the future, we may be unable to obtain 
such necessary approvals, permits, registrations 
or filings in a timely manner, or at all, and such 
approvals, permits, registrations or filings may be 
rescinded even if obtained. Any such circumstance 
may subject us to fines and other regulatory, civil 
or criminal liabilities, and we may be ordered by 
the competent PRC authorities to suspend relevant 
operations, which could materially and adversely 
affect our business, financial condition, results of 
operations and prospects. Please see “Risk Factors — 
Risks Related to Our Business and Industry — We are 
subject to a broad range of laws and regulations, 
and future laws and regulations may impose 
additional requirements and other obligations that 
could materially and adversely affect our business, 
financial condition and results of operations, as well 
as the trading prices of our ADSs, Shares and/or other 
securities.”
Furthermore, if the PRC government determines that 
the contractual arrangements constituting part of 
the VIE structure adopted by us do not comply with 
PRC regulations, or if these regulations change or 
are interpreted differently in the future, our securities 
may decline in value or become worthless if the 
determinations, changes, or interpretations result 
in our inability to assert contractual control over the 
assets of our consolidated subsidiaries and the VIEs 
in China that conduct a significant portion of our 
business operations. In addition, there are substantial 
uncertainties as to whether the VIE structure adopted 
by us may be deemed as a method of foreign 
investment in the future. If the VIE structure adopted 
by us were to be deemed as a method of foreign 
investment under any future laws, regulations and 
rules, and if any of our business operations were to 
fall under the “Negative List” for foreign investment, 
we would need to take further actions in order to 
comply with these laws, regulations and rules, which 
may materially and adversely affect our current 
corporate structure, business, financial condition 
and results of operations. See “Risk Factors — Risks 
Related to Our Corporate Structure — Substantial 
uncertainties exist with respect to the interpretation 
and implementation of the PRC Foreign Investment 
Law and its implementing rules and other regulations 
and how they may impact the viability of our current 
corporate structure, business, financial condition and 
results of operations.”
Given the uncertainties relating to the interpretation 
and enforcement of PRC laws, rules and regulations, 
it is possible that our existing operations may be 
found not to be in full compliance with relevant laws 
and regulations in the future. In addition, the PRC 
legal system is based in part on government policies 
and internal rules, some of which are not published 
on a timely basis or at all, and which may have a 
retroactive effect. As a result, we may not be aware 
of our violation of these policies and rules until after 
the occurrence of the violation. For more detailed 
information, see “Risk Factors — Risks Related to Doing 
Business in the People’s Republic of China — There 
are uncertainties regarding the interpretation and 
enforcement of PRC laws, rules and regulations, and 
changes in policies, laws, rules and regulations in the 
PRC could adversely affect us.”
Permissions and Approvals Required to be 
Obtained from PRC Authorities for our Securities 
Offerings
The PRC government has enhanced its regulatory 
oversight of Chinese companies listing overseas. In 
connection with our prior securities offerings and 
overseas listings, under PRC laws and regulations 
in effect as of the date of this annual report, after 
consulting our PRC legal counsel, Fangda Partners, we 
are not aware of any PRC laws or regulations which 
Business Overview
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Alibaba Group Holding Limited

explicitly require us to obtain any permission from 
the CSRC or other Chinese authorities, and we, our 
consolidated subsidiaries and the VIEs in China (i) have 
not been required to obtain any permission from or 
complete any filing with any PRC authority, (ii) have not 
been required to go through a cybersecurity review by 
the Cyberspace Administration of China, and (iii) have 
not received or were denied such requisite permissions 
by any PRC authority. There are uncertainties with 
respect to how PRC authorities will regulate overseas 
securities offerings and overseas listings in general, 
as well as the interpretation and implementation of 
any related regulations. Although we intend to fully 
comply with the then effective relevant laws and 
regulations applicable to any securities offerings we 
may conduct, there are uncertainties with respect 
to whether we will be able to fully comply with 
requirements to obtain any permissions and approvals 
from, or complete any reporting or filing procedures 
with, PRC authorities that may be in effect in the future. 
If we, our consolidated subsidiaries or the VIEs in China 
(i) do not maintain such permissions or approvals, 
(ii) inadvertently conclude that such permissions, 
approvals or filing or reporting are not required, or 
(iii) applicable laws, regulations, or interpretations 
change, and we or the VIEs are required to obtain 
such permissions, approvals or filing or reporting 
in the future, we may be unable to obtain such 
necessary approvals, permits, registrations or filings 
in a timely manner, or at all, and such approvals, 
permits, registrations or filings may be rescinded even 
if obtained. Any such circumstance could subject us 
to penalties, including fines, suspension of business 
and revocation of required licenses, significantly limit 
or completely hinder our and our subsidiaries’ ability 
to offer securities to investors and cause our securities 
to decline in value or become worthless. For more 
detailed information, see “Risk Factors — Risks Related 
to Doing Business in the People’s Republic of China — 
There are uncertainties regarding the interpretation 
and enforcement of PRC laws, rules and regulations, 
and changes in policies, laws, rules and regulations in 
the PRC could adversely affect us” and “Risk Factors — 
Risks Related to Our Business and Industry — We may 
need additional capital but may not be able to obtain 
it on favorable terms or at all.”
Regulation
We operate in an increasingly complex legal and 
regulatory environment. We and our key service 
provider, Ant Group, are subject to a variety of PRC and 
foreign laws, rules and regulations across a number 
of aspects of our business. As we have expanded 
our operations to other countries, we have become 
increasingly subject to applicable regulations in 
these jurisdictions This section primarily summarizes 
the principal PRC laws, rules and regulations that 
we believe have the most significant impact on our 
business and operations within the PRC, because 
the PRC remains the country where we conduct the 
substantial majority of our business and generate 
the substantial majority of our revenues. Other 
jurisdictions where we conduct business have their 
own laws and regulations that cover many of the 
areas covered by PRC laws and regulations, but 
their focus, specifics and approaches may differ 
considerably. Areas in which we are subject to laws, 
rules and regulations outside of the PRC mainly 
include data protection and privacy, consumer 
protection, content regulation, intellectual property, 
competition, cross-border trade, taxation, anti-
money laundering and anti-corruption. We may also 
face protectionist policies and regulatory scrutiny 
on national security grounds in foreign countries in 
which we conduct business or investment activities. 
See “Risk Factors — Risks Related to Our Business and 
Industry — We are subject to a broad range of laws 
and regulations, and future laws and regulations may 
impose additional requirements and other obligations 
that could materially and adversely affect our 
business, financial condition and results of operations, 
as well as the trading prices of our ADSs, Shares and/
or other securities.”
Our online and mobile commerce businesses are 
classified as value-added telecommunication 
businesses by the PRC government. Current PRC laws, 
rules and regulations restrict foreign ownership in 
certain value-added telecommunication services. As 
a result, we operate our online and mobile commerce 
businesses and other businesses in which foreign 
investment is restricted or prohibited through variable 
interest entities, each of which is owned by PRC 
citizens or by PRC entities which are ultimately owned 
by PRC citizens, and holds all licenses associated with 
these businesses.
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Fiscal Year 2024 Annual Report

The applicable PRC laws, rules and regulations 
governing value-added telecommunication services 
may change in the future. We may be required to 
obtain additional approvals, licenses and permits 
and to comply with any new regulatory requirements 
adopted from time to time. Moreover, substantial 
uncertainties exist with respect to the interpretation 
and implementation of these PRC laws, rules and 
regulations. See “Risk Factors — Risks Related to Doing 
Business in the People’s Republic of China — There 
are uncertainties regarding the interpretation and 
enforcement of PRC laws, rules and regulations, and 
changes in policies, laws, rules and regulations in the 
PRC could adversely affect us.”
Regulation of Telecommunications and 
Internet Information Services
Regulation of Telecommunications Services
Under the Telecommunications Regulations of the PRC, 
or the Telecommunications Regulations, promulgated 
on September 25, 2000 by the State Council of the 
PRC and most recently amended in February 2016, 
a telecommunications service provider in China 
must obtain an operating license from the MIIT, or 
its provincial counterparts. The Telecommunications 
Regulations categorize all telecommunications 
services in China as either basic telecommunications 
services or value-added telecommunications services. 
Our online and mobile commerce businesses, as well 
as Youku’s online video businesses, are classified 
as value-added telecommunications services. The 
Administrative Measures for Telecommunications 
Business Operating License, promulgated by the 
MIIT in September 2017, set forth more specific 
provisions regarding the types of licenses required to 
operate value-added telecommunications services, 
the qualifications and procedures for obtaining the 
licenses and the administration and supervision of 
these licenses.
Foreign investment in telecommunications 
businesses is governed by the State Council of the 
PRC’s Administrative Rules for Foreign Investment 
in Telecommunications Enterprises, or the Foreign 
Investment Telecommunications Rules, which was 
recently amended on March 29, 2022 and became 
effective on May 1, 2022. According to the amended 
Foreign Investment Telecommunications Rules, a 
foreign investor’s beneficial equity ownership in an 
entity providing value-added telecommunications 
services in China is generally not permitted to exceed 
50% unless otherwise allowed by the competent 
PRC governmental authorities. Although the revised 
Foreign Investment Telecommunications Rules 
no longer require major foreign investors holding 
equity in enterprises providing value-added 
telecommunications services in China to have a good 
track record and operational experience in providing 
these services, the PRC governmental authorities have 
not promulgated the relevant implementation rules. 
Accordingly, there are uncertainties as to whether 
foreign investors without a good track record and 
operational experience in providing these services 
may qualify as major foreign investors in value-added 
telecommunications enterprises. Based on the Notice 
regarding the Strengthening of Ongoing and Post 
Supervision of Foreign Invested Telecommunication 
Enterprises issued by the MIIT in October 2020, foreign 
invested telecommunications enterprises will no 
longer be subject to the requirement for prior MIIT 
approval. Nonetheless, these enterprises still need 
to submit the relevant materials to the MIIT to apply 
for new telecommunications operating permits or 
amended permits.
Although the Negative List allows foreign investors to 
hold more than 50% equity interests in a value-added 
telecommunications service provider engaging in 
e-commerce, domestic multi-party communications, 
or storage-and-forward and call center businesses, 
other requirements provided by the amended Foreign 
Investment Telecommunications Rules shall still apply.
The MIIT’s Notice Regarding Strengthening 
Administration of Foreign Investment in Operating 
Value-Added Telecommunications Businesses, or the 
MIIT Notice, issued on July 13, 2006 prohibits holders 
of these service licenses from leasing, transferring 
or selling their licenses in any form, or providing 
any resource, site or facility, to any foreign investors 
intending to conduct this type of business in China. In 
addition to restricting dealings with foreign investors, 
the MIIT Notice contains a number of detailed 
requirements applicable to holders of value-added 
telecommunications service licenses, including that 
license holders or their shareholders must directly 
own the domain names and trademarks used in their 
daily operations and each license holder must possess 
the necessary facilities for its approved business 
operations and maintain its facilities in the regions 
covered by its license, including maintaining its 
network and providing Internet security in accordance 
with the relevant regulatory standards. The MIIT or 
its provincial counterparts have the power to require 
corrective actions after they discover any non-
compliance by license holders, and where license 
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Alibaba Group Holding Limited

holders fail to take those steps, the MIIT or its provincial 
counterparts have the power to revoke the value-
added telecommunications service licenses.
On December 28, 2016, the MIIT promulgated the 
Notice on Regulating Telecommunications Services 
Agreement Matters, or the Telecommunications 
Services Agreement Notice, which came into 
effect on February 1, 2017. According to the 
Telecommunications Services Agreement Notice, 
telecommunications service providers must require 
their users to present valid identification certificates 
and verify the users’ identification information before 
provision of services. Telecommunications service 
providers are not permitted to provide services to 
users with unverifiable identity or users who decline to 
proceed with identity verification.
Regulation of Internet Information Services
As a subsector of the telecommunications industry, 
Internet information services are regulated by the 
Administrative Measures on Internet Information 
Services, or the ICP Measures. “Internet information 
services” are defined as services that provide 
information to online users through the Internet. 
Internet information service providers that provide 
commercial services are required to obtain an 
operating license from the MIIT or its provincial 
counterpart.
To the extent the Internet information services 
provided relate to certain matters, including news, 
publication, education or medical and healthcare 
(including pharmaceutical products and medical 
equipment matters), approvals or filings must also 
be obtained from the relevant industry regulators 
in accordance with the laws, rules and regulations 
governing those industries.
Regulation of Advertising Services
The principal regulations governing advertising 
businesses in China are:
•	
the Advertising Law of the PRC (2021, as 
amended);
•	
the Advertising Administrative Regulations (1987, 
as amended);
•	
the Administrative Regulations on Internet 
Information Search Services (2016); and
•	
the Administrative Measures for Internet 
Advertising (2023).
These laws, rules and regulations require companies 
such as ours that engage in advertising activities 
to obtain a business license that explicitly includes 
advertising in the business scope from the SAMR, 
formerly the SAIC, or its local branches.
The applicable PRC advertising laws, rules and 
regulations contain certain prohibitions on the content 
of advertisements in China (including prohibitions 
on misleading content, superlative wording, 
socially destabilizing content or content involving 
obscenities, superstition, violence, discrimination or 
infringement of the public interest). Advertisements 
for anesthetic, psychotropic, toxic or radioactive 
drugs are prohibited, and the dissemination of 
advertisements of certain other products, such as 
tobacco, patented products, pharmaceuticals, medical 
instruments, agrochemicals, foodstuff, alcohol and 
cosmetics, are also subject to specific restrictions and 
requirements. Advertisers, advertising operators or 
advertising distributors may be subject to civil liability 
if they infringe the legal rights and interests of third 
parties, such as infringement of intellectual property 
rights, unauthorized use of a name or portrait and 
defamation.
On June 25, 2016, the Cyberspace Administration of 
China promulgated the Administrative Regulations on 
Internet Information Search Services, or the Internet 
Search Regulations, which came into effect on August 
1, 2016. According to the Internet Search Regulations, 
Internet search service providers must verify paid-
search service customers’ qualifications, limit the ratio 
of paid-search results on each web page, and clearly 
distinguish paid-search results from natural search 
results.
On February 25, 2023, the SAMR released the 
Administrative Measures for Internet Advertising, which 
came into effect from May 1, 2023 and replaced the 
Internet Advertising Interim Measures promulgated by 
the SAIC on July 4, 2016. The Administrative Measures 
for Internet Advertising set out, among other things, 
the following requirements for Internet advertising 
activities:
•	
online advertisements for tobacco (including 
e-cigarettes) are not allowed, and online 
advertisements for prescription medicine are not 
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Fiscal Year 2024 Annual Report

allowed unless otherwise permitted by laws and 
regulations;
•	
online advertisements for special commodities 
and services such as medical treatments, 
pharmaceuticals, medical devices, 
agrochemicals, veterinary medicine, health foods 
and food for special medical purposes must be 
reviewed by competent authorities before online 
publication, and the advertisements for such 
commodities and services are not allowed to 
be published in the form of introducing health 
and wellness knowledge. In addition, when 
introducing health and wellness knowledge, 
information such as the address or contact 
information of commodity operators or service 
providers and shopping links related to these 
products must not appear on the same page or 
at the same time;
•	
advertisements for medical treatments, 
pharmaceuticals, health foods, special medical 
purpose formula foods, medical devices, 
cosmetics, alcohol, beauty advertisements, and 
online game advertisements that are detrimental 
to the physical and mental health of minors shall 
not be published on Internet media targeted to 
minors;
•	
Internet advertisements must be visibly marked 
as “advertisement”, while paid-search results 
must be obviously distinguished from natural 
search results;
•	
when promoting commodities or services 
through knowledge introduction, experience 
sharing or consumer evaluation, and purchase 
methods such as shopping links are attached, 
the advertisements publishers shall visibly mark 
them as “advertisements”;
•	
“pop-up ads” must be clearly marked with a 
“close” sign and be closable with one click. 
Furthermore, the advertisers and publishers 
are prohibited from engaging in the following 
behaviors that affect one-click closure: (i) there 
is no “close” sign or the timing is over to close 
the advertisements; (ii) the “close” sign is false, 
not clearly identifiable or difficult to locate which 
set up obstacles to close the advertisements; 
(iii) closing the advertisements requires more 
than two clicks; (iv) during the process of 
browsing the same page or document, the 
advertisements continue to pop up after closing, 
which affect users normal use of the network. 
These requirements also apply to open screen 
ads displayed when launching an Internet 
application;
•	
if the Internet advertisements are published by 
means of algorithmic recommendation or other 
technologies, the rules related to algorithm 
recommendation services and advertising 
records shall be included in the advertising 
archives.
According to the Administrative Measures for Internet 
Advertising, the advertisers are responsible for the 
authenticity of the content of Internet advertisements, 
while the Internet advertisement publishers and 
advertisement agencies are required to establish, 
improve, and implement registration, review, 
and archive management systems for Internet 
advertising businesses, which include verifying 
and registering advertiser information, verifying 
supporting documents and advertisements content, 
and allocating advertising review personnel familiar 
with advertising laws and regulations or establish 
advertising review bodies.
In addition, the Administrative Measures for Internet 
Advertising require Internet platform operators 
providing Internet information services to take 
measures to prevent and stop illegal advertisements, 
which include recording and storing the real identity 
information of users who publish advertisements for 
at least three years, monitoring and investigating the 
content of advertisements, and employing measures 
to stop illegal advertisements. Internet platform 
operators are also required to establish effective 
complaint and reporting mechanisms, cooperate 
with market regulatory departments in investigating 
illegal conduct, and use measures such as warnings, 
suspending or terminating services for users who 
publish illegal advertisements. Furthermore, Internet 
platform operators are prohibited from using technical 
means or other methods to obstruct market regulatory 
departments’ advertising monitoring.
Regulation of Online and Mobile Commerce
China’s online and mobile commerce industry as 
well as the PRC laws, regulations or rules specifically 
regulating this industry are constantly evolving. 
The SAIC adopted the Administrative Measures for 
Online Trading on January 26, 2014, which became 
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Alibaba Group Holding Limited

effective on March 15, 2014. On December 24, 2014, 
the MOFCOM promulgated the Provisions on the 
Procedures for Formulating Transaction Rules of Third 
Party Online Retail Platforms (Trial) to regulate the 
formulation, revision and enforcement of transaction 
rules for online retail marketplace platforms. These 
measures impose more stringent requirements and 
obligations on online trading or service operators as 
well as marketplace platform providers. For example, 
marketplace platform providers are obligated to 
make public and file their transaction rules with 
MOFCOM or its respective provincial counterparts, to 
enable examination of the legal status of each third-
party merchant selling products or services on their 
platforms and display on a prominent location on the 
merchant’s web page the information stated in the 
merchant’s business license or a link to its business 
license, and group buying website operators must 
only allow a third-party merchant with a proper 
business license to sell products or services on their 
platforms. Where marketplace platform providers also 
act as online distributors, these marketplace platform 
providers must make a clear distinction between their 
online direct sales and sales of third-party merchant 
products on their marketplace platforms.
Since the promulgation of the Administrative Measures 
for Online Trading, the SAIC has issued a number 
of guidelines and implementing rules providing 
greater specificity to these regulations. The relevant 
governmental authorities continue to consider and 
issue guidelines and implementing rules, and we 
expect that regulation in this industry will further 
develop. For example, three PRC governmental 
authorities (the MOF, General Administration of 
Customs and STA) issued a Notice on Tax Policy for 
Cross-Border E-commerce Retail Imports on March 24, 
2016 to regulate cross-border e-commerce trading 
which experienced rapid growth in recent years. 
According to the notice, which became effective on 
April 8, 2016, goods imported through cross-border 
e-commerce retail are subject to tariff, import value-
added tax, or VAT, and consumption tax based on 
the type of goods. Individuals purchasing any goods 
imported through cross-border e-commerce are 
liable to pay tax, while e-commerce companies, 
e-commerce transaction platform operators 
or logistics companies shall be responsible for 
withholding such tax.
On August 31, 2018, the Standing Committee of 
the National People’s Congress promulgated the 
E-commerce Law, which came into effect on January 
1, 2019. The E-commerce Law imposes a series of 
requirements on e-commerce operators including 
e-commerce platform operators, merchants operating 
on the platform and the individuals and entities 
carrying out business online. According to the 
E-commerce Law, e-commerce operators who provide 
search results based on consumers’ characteristics 
such as hobbies and consumption habits shall 
also provide consumers with options that are not 
targeted at their personal characteristics at the same 
time, and respect and fairly protect the legitimate 
interests of consumers. The E-commerce Law requires 
e-commerce platform operators to, among other 
things, verify and register the identities, addresses, 
contacts and licenses of merchants who apply to 
provide goods or services on their platforms, establish 
registration archives and update this information on 
a regular basis; submit the identification information 
of the merchants on their platforms to market 
regulatory administrative authorities as required and 
remind the merchants to complete registration with 
market regulatory administrative authorities; submit 
identification information and tax-related information 
to tax authorities as required in accordance with the 
laws and regulations regarding the administration of 
tax collection and remind the individual merchants 
to complete the tax registration; and establish 
intellectual property rights protection rules and 
take necessary measures against infringement of 
intellectual property rights by merchants on their 
platforms.
In addition, e-commerce platform operators are not 
allowed to impose unreasonable restrictions over or 
add unjustified conditions to transactions concluded 
on their platforms by merchants, or charge merchants 
operating on their platforms any unreasonable fees.
According to the E-commerce Law, e-commerce 
platform operators are required to assume joint 
liability with the merchants and may be subject to 
warnings and fines up to RMB2,000,000 where (i) 
they fail to take necessary actions where they know 
or should have known that the products or services 
provided by the merchants on the platform do not 
meet personal and property security requirements, 
or otherwise infringe upon consumers’ legitimate 
rights; or (ii) they fail to take necessary actions, such 
as deleting and blocking information, disconnecting, 
terminating transactions and services, where they 
know or should have known that the merchants on the 
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platform infringe upon the intellectual property rights 
of others. With respect to products or services affecting 
consumers’ health and safety, e-commerce platform 
operators will be held liable if they fail to review 
the qualifications of merchants or fail to safeguard 
the interests of consumers, and may be subject to 
warnings and fines up to RMB2,000,000.
On March 15, 2021, the SAMR promulgated the Online 
Trading Measures, which took effect and replaced the 
Administrative Measures for Online Trading on May 1, 
2021. The Online Trading Measures further strengthen 
the administration and supervision of online 
trading activities, and impose a series of regulatory 
requirements on new forms of online trading, such 
as online social networking e-commerce and online 
livestreaming e-commerce. The Online Trading 
Measures expressly prohibit an online transaction 
platform operator from unreasonably restricting or 
setting any unreasonable conditions on transactions 
on its platform and interfering with merchants’ 
independent business operations. The Online Trading 
Measures specify typical examples of unreasonable 
restrictions or conditions imposed by e-commerce 
platform operators on transactions concluded on 
their platforms, including prohibiting or restricting the 
merchants to operate on other e-commerce platforms, 
by means of unfair practices, such as reducing their 
search exposure, removing their products or services, 
blocking their stores, or prohibiting or restricting the 
merchants from freely choosing supporting service 
providers for transactions, such as logistics services 
providers. Furthermore, the Online Trading Measures 
require e-commerce platform operators to verify and 
update each merchant’s profile on a regular basis and 
monitor their market participant registration status. 
In October 2020, the SAMR promulgated the Interim 
Provisions for Regulating Promotional Activities, which 
requires e-commerce platform operators to design 
rules and procedures to foster fair and transparent 
merchandise promotional activities.
On April 16, 2021, the Cyberspace Administration of 
China and six other PRC governmental authorities 
jointly issued the Administrative Measures on Online 
Livestreaming Marketing (Trial), which came into effect 
on May 25, 2021. According to the Administrative 
Measures on Online Livestreaming (Trial), online 
livestreaming marketing platforms are required, 
among other things, to set up a system to internally 
rank streamers by metrics such as views and 
transaction volumes, and take heightened regulatory 
measures in relation to key livestreaming operators. 
In addition, online livestreaming marketing platforms 
are also required to establish and maintain risk 
management systems to guard against high-risk 
marketing activities, including taking measures such 
as pop-up warnings, limiting traffic, suspending 
livestreaming, and prominently alerting users of the 
risks involved in transactions that are conducted 
outside livestreaming platforms.
On March 1, 2022, the Supreme People’s Court of the 
PRC issued the Provisions on Issues Concerning the 
Application of Law for the Trial of Cases on Online 
Consumption Disputes (I), which came into effect 
on March 15, 2022 and clarified the responsibilities 
of online consumption platforms and the scope 
of the seven-day unconditional return policy. 
According to these judicial interpretations, standard 
terms provided by e-commerce operators that are 
unfair and unreasonable to consumers may be 
deemed invalid, and contracts entered into between 
e-commerce operators and any other entity leading 
to false publicity by means of fictitious deals, hits or 
user comments shall also be null and void. Moreover, 
e-commerce platform operators shall be held liable 
as the product seller or service provider if the labels 
used mislead consumers to believe that the product 
or service is provided by the e-commerce platform. 
Furthermore, operators of livestreaming platforms 
are responsible for verifying the qualification and 
license of live-streamers who sell food products. The 
operators of e-commerce platforms can be held jointly 
liable for damages incurred by consumers resulting 
from defects in foods purchased from merchants on 
their platforms, if these operators fail to fulfill certain 
requirements and obligations.
Regulation of Mobile Apps
On June 28, 2016, the Cyberspace Administration 
of China promulgated the Regulations for the 
Administration of Mobile Internet Application 
Information Services, which came into effect on August 
1, 2016, requiring ICPs who provide information 
services through mobile Internet apps to, among 
other things, verify the real identities of registered 
users through mobile phone numbers or other 
similar channels; establish and improve procedures 
for protection of user information; and establish 
and improve procedures for information content 
censorship.
If an ICP who provides information services through 
apps violates these regulations, mobile app stores 
through which the ICP distributes its apps may 
issue warnings, suspend the release of its apps, 
or terminate the sale of its apps, and/or report the 
violations to governmental authorities.
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On June 14, 2022, the Cyberspace Administration of 
China promulgated the revised Regulations for the 
Administration of Mobile Application Information 
Services, which came into effect on August 1, 
2022. Pursuant to the revised Regulations for the 
Administration of Mobile Application Information 
Services, mobile app providers shall comply with 
relevant provisions on the scope of necessary personal 
information when engaging in personal information 
processing activities and shall not compel users 
to agree to non-essential personal information 
collection or ban users from their basic functional 
services due to their refusal of providing unnecessary 
personal information. In addition, mobile app 
providers shall, among other things, verify the real 
identities of registered users; establish and improve 
procedures for protection of user information and 
information content censorship, fulfill data security 
protection obligations and various obligations of 
minors’ protection, and shall not induce users to 
download the applications by illegal methods or bad 
information. Furthermore, mobile app providers who 
launch new technologies, applications or functions 
with the attribute of public opinion or the ability of 
social mobilization shall conduct security assessment 
in accordance with the relevant provisions. If an 
application provider violates these regulations, 
application distribution platforms may issue warnings, 
suspend the release of its applications, or terminate 
the sale of its applications, and/or report the violations 
to governmental authorities, and the application 
provider may be imposed administrative penalty by 
the Cyberspace Administration of China and relevant 
competent authorities in accordance with relevant 
laws and regulations.
According to the Provisions on the Scope of Necessary 
Personal Information Required for Common Types 
of Mobile Internet Applications which became 
effective on May 1, 2021, clarifying that necessary 
personal information means the personal information 
necessary for ensuring the normal operation of the 
basic functional services of the apps, without which 
the app cannot perform its basic functional services.
Regulation of Internet Content
The PRC government has promulgated measures 
relating to Internet content through various ministries 
and agencies, including the MIIT, the News Office of 
the State Council of the PRC, the Ministry of Culture and 
Tourism and the General Administration of Press and 
Publication. In addition to various approval and license 
requirements, these measures specifically prohibit 
Internet activities that result in the dissemination of 
any content that is found to contain pornography, 
promote gambling or violence, instigate crimes, 
undermine public morality or the cultural traditions 
of the PRC or compromise state security or secrets. 
ICPs must monitor and control the information posted 
on their websites. If any prohibited content is found, 
they must remove the content immediately, keep a 
record of it and report to the relevant authorities. If 
an ICP violates these measures, the PRC government 
may impose fines and revoke any relevant business 
operation licenses.
Regulation of Broadcasting Audio/Video 
Programs through the Internet
We are subject to various laws and regulations 
in connection with providing online audio/video 
programs and livestreaming via our platform. For 
example, according to the Rules for the Administration 
of Internet Audio and Video Program Services, 
commonly known as Circular 56, jointly issued by the 
State Administration of Radio, Film, and Television, or 
the SARFT, and the MIIT, all online audio/video service 
providers are generally required to be either wholly 
state-owned or state-controlled. According to the 
relevant official answers to press questions published 
on the SARFT’s website dated February 3, 2008, online 
audio/video service providers that already had been 
operating lawfully prior to the issuance of Circular 
56 may re-register and continue to operate without 
becoming state-owned or controlled, provided that 
the providers have not engaged in any unlawful 
activities. This exemption will not be granted to online 
audio/video service providers established after 
Circular 56 was issued.
We are also subject to a series of requirements for 
audio/video content posted on our platform. The 
General Administration of Press and Publication, 
Radio, Film and Television, or GAPPRFT (which was split 
into the National Radio and Television Administration, 
or NRTA, and the State Administration of News and 
Publication in March 2018) released several notices on 
the administration of online audio/video programs, 
which stress that entities producing online audio/
video content must obtain a permit for radio and 
television program production and operation, and 
that online audio/video content service providers 
should not release any Internet dramas or micro 
films that were produced by any entity lacking the 
permit. For Internet dramas or micro films produced 
and uploaded by individual users, the online audio/
video service providers transmitting this content will 
be deemed responsible as the producer. Furthermore, 
the online audio/video contents, including Internet 
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drama and micro films, are required to be filed with 
the relevant authorities before release.
According to the Circular on Strengthening the 
Administration of the Online Show Livestreaming and 
E-commerce Livestreaming issued by the NRTA on 
November 12, 2020, platforms providing e-commerce 
livestreaming services shall register their information 
and business operations by November 30, 2020. 
The overall ratio of front-line content analysts to 
livestreaming rooms shall be 1:50 or higher on 
such platforms. A platform shall report the number 
of its livestreaming rooms, streamers and content 
analysts to the provincial branch of the NRTA on a 
quarterly basis. To host any e-commerce promotional 
events such as E-commerce festivals, E-commerce 
days or promotion days using livestreaming, live 
performances, live variety shows and other live 
programs, the platforms shall register the information 
of guests, streamers, content and settings with the 
local branch of NRTA 14 business days in advance. 
Online e-commerce livestreaming platforms shall 
conduct relevant qualification examination and real-
name authentication on businesses and individuals 
providing livestreaming marketing services and 
keep complete examination and authentication 
records, and shall not enable imposters or businesses 
or individuals without qualification or real-name 
registration to conduct livestreaming marketing 
services.
On April 12, 2022, the NRTA and the Publicity 
Department of the China Communist Party Central 
Committee promulgated the Notice on Strengthening 
the Administration of Live Games on Online Audio/
Video Program Platforms, specifying that online 
livestreaming platforms shall discretely select the 
hosts and guests with political standpoint, moral 
character, artistic standard and social evaluation as 
the selection criteria, and resolutely refuse hosts and 
guests who are politically incorrect, or have committed 
any violations of laws, regulations, public order or 
good morals. The notice further specifies that online 
livestreaming platforms shall establish and implement 
a mechanism for the protection of minors, implement 
the real-name registration system, prohibit minors 
from tipping, and establish a special channel for 
returning the tips of minors.
Regulation of Internet Publication
The SARFT is responsible for nationwide supervision 
and administration of publishing activities in China. 
On February 4, 2016, the GAPPRFT, the SARFT’s 
predecessor, and the MIIT jointly promulgated the 
Online Publication Service Administration Rules, or the 
Online Publication Rules, which took effect on March 
10, 2016.
Pursuant to the Online Publication Rules, an online 
publication service provider must obtain the Online 
Publication Service License from the GAPPRFT. The 
term “online publication service” is defined as the 
provision of online publications to the public through 
information networks. The term “online publications” 
is defined as digital works characteristic of publishing 
such as editing, production or processing provided to 
the public through information networks.
The Online Publication Rules expressly prohibit foreign 
invested enterprises from providing online publication 
services. In addition, if an online publication service 
provider intends to cooperate for an online publication 
services project with foreign invested enterprises, 
overseas organizations or overseas individuals, it 
must report to the GAPPRFT and obtain an approval in 
advance. Also, an online publication service provider is 
prohibited from lending, leasing, selling or otherwise 
transferring the Online Publication Service License, or 
to allow any other online information service provider 
to provide online publication services in its name.
Regulation of Internet Drug Information Service
The State Food and Drug Administration, or the SFDA, 
the predecessor of the National Medical Products 
Administration, promulgated the Administrative 
Measures on Internet Drug Information Service in July 
2004 and further amended the same in November 
2017. Since the promulgation of the Administrative 
Measures on Internet Drug Information Service, 
the SFDA has issued certain implementing rules 
and notices aimed at adding specificity to these 
regulations. These measures set out regulations 
governing the classification, application, approval, 
content, qualifications and requirements for Internet 
drug information services. An ICP service operator 
that provides information regarding drugs or medical 
equipment must obtain an Internet Drug Information 
Service Qualification Certificate from the applicable 
provincial level counterpart of the National Medical 
Products Administration.
On August 3, 2022, the SAMR released the 
Administrative Measures for the Supervision of Online 
Drug Sales, which came into effect on December 
1, 2022, for the regulation of enterprises engaging 
in online drug sales and online drug trading third-
party platforms. According to these measures, 
enterprises engaging in online drug sales shall be 
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drug marketing authorization holders or drug business 
enterprises, and shall report relevant information 
including names of the websites and application 
programs, the IP addresses and domain names, 
etc. to the medical products regulators. In addition, 
drug trading third-party platforms are also required 
to file relevant information including their names, 
legal representatives, etc. with the provincial medical 
products administration.
Regulation of Internet News Information Services
On May 2, 2017, the Cyberspace Administration of 
China issued the Administrative Provisions on Internet 
News Information Services, which came into effect on 
June 1, 2017 and define news information as reports 
and commentary on political, economic, military, 
diplomatic and other social and public affairs, as well 
as reports and commentary on emergency social 
events. Pursuant to these provisions, the Cyberspace 
Administration of China and its local counterparts 
replaced the State Council of the PRC Information 
Office as the government department in charge of 
supervision and administration of Internet news 
information. Furthermore, an ICP operator must obtain 
approval from the Cyberspace Administration of China 
in order to provide Internet news information services, 
including through websites, applications, forums, 
blogs, microblogs, public accounts, instant messaging 
tools, and webcasts.
Regulation of Internet Culture Activities
On February 17, 2011, the Ministry of Culture, the 
predecessor of the Ministry of Culture and Tourism, 
promulgated the Internet Culture Administration 
Tentative Measures, or the Internet Culture Measures, 
which was most recently amended in December 2017. 
The Internet Culture Measures require ICP operators 
engaging in “Internet culture activities” to obtain a 
permit from the Ministry of Culture and Tourism. The 
term “Internet culture activities” includes, among 
other things, online dissemination of Internet cultural 
products (such as audio-video products, gaming 
products, performances of plays or programs, works 
of art and cartoons) and the production, reproduction, 
importation, publication and broadcasting of Internet 
cultural products.
On August 12, 2013, the Ministry of Culture 
promulgated the Notice on Implementing the 
Administrative Measures for the Content Self-
examination of Internet Culture Business Entities. 
According to this notice, any cultural product or 
service shall be reviewed by the provider before being 
released to the public and the review process shall 
be done by persons who have obtained the relevant 
content review certificate.
On October 23, 2015, the Ministry of Culture 
promulgated the Notice on Further Strengthening 
and Improving the Content Review of Online Music, 
which took effect on January 1, 2016 and stipulated 
that ICPs shall carry out self-examination in respect 
of the content management of online music, which 
shall be regulated by the cultural administration 
departments in process or afterwards. According to 
this notice, ICP operators are required to submit their 
content administrative system, review procedures, and 
work standards to the provincial culture administrative 
department where they are located for filing within a 
prescribed period.
Regulation of Audio/Video Program Production
On July 19, 2004, the SARFT promulgated the 
Administrative Measures on the Production and 
Operation of Radio and Television Programs, which 
came into effect on August 20, 2004 and most recently 
amended on December 1, 2020. These measures 
provide that anyone who wishes to produce or 
operate radio or television programs must first obtain 
an operating permit for their business.
On December 25, 2001, the State Council of the PRC 
promulgated the Regulations for the Administration of 
Films, or the Film Regulations, which became effective 
on February 1, 2002. The Film Regulations set forth 
the general regulatory guidelines for China’s film 
industry and address practical issues with respect to 
production, censorship, distribution and screening. 
They also establish the SARFT as the sector’s 
regulatory authority, and serve as the foundation for 
all other legislation promulgated in this area. The Film 
Regulations provide the framework for an industry-
wide licensing system operated by the SARFT, under 
which separate permits (and permit application 
procedures) apply.
Regulation of Express Delivery Services
The PRC Postal Law, which took effect in October 2009 
and was most recently amended in 2015, sets forth 
the fundamental rules on the establishment and 
operation of an express delivery company. According 
to the Postal Law, an enterprise that operates and 
provides express delivery services is required to 
obtain a Courier Service Operation Permit. Pursuant 
to the Postal Law, “delivery” refers to delivery of 
correspondence, parcels, printed materials and other 
items to specific individuals or entities according to the 
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names and addresses on the envelopes or packages, 
including mail acceptance, sorting, transportation, 
delivery, and “express delivery” refers to rapid mail 
“delivery” within a specified time limit.
The PRC Postal Law also requires that a company 
operating express delivery services must apply for 
and obtain the Courier Service Operation Permit prior 
to applying for its business license. Pursuant to the 
Administrative Measures on Courier Service Operation 
Permits, which was promulgated by the Ministry of 
Transport in June 2015 and most recently amended 
in November 2019, any entity engaging in express 
delivery services is required to obtain a Courier Service 
Operation Permit from the State Post Bureau or its 
local counterpart and is subject to their supervision 
and regulation. The express delivery business must 
be operated within the permitted scope and the valid 
term of the Courier Service Operation Permit.
On March 2, 2018, the State Council of the PRC 
promulgated the Provisional Regulations for Express 
Delivery, or the Provisional Regulations, which came 
into effect on May 1, 2018 and was amended on 
March 2, 2019. The Provisional Regulations reiterate 
that a company operating express delivery services 
must obtain the Courier Service Operation Permit and 
sets forth specific rules and security requirements for 
express delivery operations.
Regulation of Anti-counterfeiting
According to the Trademark Law of the PRC, 
counterfeit or unauthorized production of the label 
of another person’s registered trademark, or sale of 
any label that is counterfeited or produced without 
authorization will be deemed as an infringement of 
the exclusive right to use a registered trademark. The 
infringing party will be ordered to cease infringement 
immediately, a fine may be imposed and the 
counterfeit goods will be confiscated. The infringing 
party may also be held liable for damages suffered by 
the owner of the intellectual property rights, which will 
be equal to the gains obtained by the infringing party 
or the losses suffered by the owner as a result of the 
infringement, including reasonable expenses incurred 
by the owner in connection with enforcing its rights.
Under the Civil Code of the PRC, an Internet service 
provider may be subject to joint liability if it is aware 
that an Internet user is infringing upon the intellectual 
property rights of others through its Internet services, 
such as selling counterfeit products, and fails to 
take necessary measures to stop that activity. If an 
Internet service provider receives a notice from an 
infringed party regarding an infringement, the Internet 
service provider is required to take certain measures, 
including deleting, blocking and unlinking the 
infringing content, in a timely manner.
In addition, under the Online Trading Measures 
promulgated by the SAMR on March 15, 2021, as an 
operator of an online trading platform, we must adopt 
measures to ensure safe online transactions, protect 
consumers’ rights and prevent unfair competition.
Regulation of Monopoly and Unfair 
Competition
On June 24, 2022, the Standing Committee of the 
National People’s Congress promulgated the 
amended PRC Anti-monopoly Law, which came into 
effect on August 1, 2022. The amended PRC Anti-
monopoly Law requires that where concentration of 
undertakings reaches the filing threshold stipulated 
by the State Council of the PRC, a filing must be 
made with the anti-monopoly authority before the 
parties implement the concentration. Concentration 
refers to (i) merger of undertakings; (ii) acquisition of 
control over other undertakings by acquiring equities 
or assets; or (iii) acquisition of control over, or the 
possibility of exercising decisive influence on, an 
undertaking by contract or by any other means. The 
anti-monopoly authority may also require business 
operators to file for merger control review where 
concentration of undertakings fails to reach such filing 
threshold but there is evidence that the concentration 
has or may have the effect of eliminating or restricting 
competition. If business operators fail to comply 
with the mandatory filing requirement, the PRC State 
Administration for Market Regulation, or the SAMR, 
is empowered to terminate the transaction, require 
the disposal of relevant assets, shares or businesses 
within certain period, or take any other necessary 
measures to restore the pre-concentration status, and 
may also impose fines of up to 50% of the previous 
year’s turnover of the filing obligor if the concentration 
has or may have the effect of eliminating or restricting 
competition, or fines of up to RMB25 million if the 
concentration does not have such effect. In addition, 
the amended PRC Anti-monopoly Law introduces 
a “stop-clock mechanism” which may prolong the 
merger control review process. The SAMR issued a 
new set of guidelines in September 2018 to set forth 
the specific procedures and materials for review of 
concentration of undertakings. On August 3, 2008, the 
State Council of the PRC promulgated the Provisions 
of the State Council of the PRC on the Thresholds for 
Filing of Concentration of Undertakings, which was 
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most recently amended in January 2024, clarifying 
the filing thresholds of merger control review and 
significantly adjusting the revenue threshold of 
merger control filing to either one of the following two 
conditions:
•	
the worldwide revenue of all business operators 
involved in the concentration exceeds RMB12 
billion (increased from the current threshold of 
RMB10 billion) collectively in the last fiscal year, 
and the revenue in China of at least two business 
operators among them each exceeds RMB800 
million (increased from the current threshold of 
RMB400 million) in the last fiscal year; or
•	
the revenue in China of all the business operators 
involved in the concentration exceeds RMB4 
billion (increased from the current threshold of 
RMB2 billion) collectively in the last fiscal year, 
and the revenue in China of at least two business 
operators among them each exceeds RMB800 
million (increased from the current threshold of 
RMB400 million) in the last fiscal year.
Even if the aforementioned revenue threshold is not 
met, the transaction may be required to be reported 
to anti-monopoly authority of the State Council of the 
PRC if there is evidence to prove that the concentration 
of operators has or may have the effect of excluding or 
restricting competition.
In addition, on March 10, 2023, the SAMR released 
the Provisions on the Review of Concentration of 
Undertakings, or the Review Provisions, which came 
into effect from April 15, 2023 and replaced the 
Interim Provisions on the Review of Concentration 
of Undertakings issued on October 23, 2020. These 
provisions provide detailed rules on how to operate 
the “stop-clock mechanism”, allowing the SAMR to 
suspend the calculation of time period for merger 
review if (i) the notifying parties fail to provide the 
documents or information so that the review cannot 
proceed, (ii) new circumstances or new facts appear, 
and the review cannot proceed without examining 
the new circumstances or facts, or (iii) the proposed 
remedies require further assessment, and the 
relevant parties request for suspension. If the filing 
threshold is not met but the proposed concentration 
has or may have the effect of eliminating or 
restricting competition, the SAMR can request the 
undertakings to notify. If the concentration has not 
yet been implemented, the standstill obligation 
automatically kicks in. Even if the concentration has 
been implemented, the undertakings need to file 
a notification within 120 days and take necessary 
measures to reduce the negative impact the 
concentration has on competition such as temporarily 
stopping the implementation of the concentration.
The amended PRC Anti-monopoly Law prohibits a 
business operator with a dominant market position 
from abusing such position, such as by selling 
commodities at unfairly high prices or buying 
commodities at unfairly low prices, selling products 
at prices below cost without any justifiable cause, 
or refusing to trade with a trading party without 
any justifiable cause. Sanctions for violation of 
the prohibition on the abuse of dominant market 
position include an order to cease the relevant 
activity, confiscation of the illegal gains and fines up 
to 50% of sales revenue of the preceding year. On 
March 10, 2023, the SAMR issued the Provisions on 
the Prohibition of Acts of Abuse of Dominant Market 
Positions, which came into effect from April 15, 2023 
and replaced the Interim Provisions on the Prohibition 
of Acts of Abuse of Dominant Market Positions issued 
on June 26, 2019 to further prevent and prohibit the 
abuse of dominant market positions.
The amended PRC Anti-monopoly Law also prohibits 
business operators from entering into monopoly 
agreements, which refers to agreements that 
eliminate or restrict competition with competing 
business operators or transaction counterparties, 
such as by boycotting transactions, fixing or changing 
the price of commodities, limiting the output of 
commodities or fixing the price of commodities 
for resale to third parties, among others, unless 
the business operators can prove the agreements 
do not have the effect of eliminating or restricting 
competition, their market share in relevant market 
is below the standard set by the anti-monopoly 
authority, or the agreements satisfy certain exemptions 
under the amended PRC Anti-monopoly Law, such 
as improving technologies, increasing the efficiency 
and competitiveness of small and medium-sized 
undertakings, or safeguarding legitimate interests in 
cross-border trade and economic cooperation with 
foreign counterparts. Sanctions for violations include 
an order to cease the relevant activity, confiscation 
of illegal gains, and fines up to 50% of sales revenue 
of the preceding year, fines up to RMB25 million if 
there is no sales revenue of the preceding year, or 
fines up to RMB15 million if the intended monopoly 
agreement has not been performed. In addition, 
business operators are prohibited from organizing 
other business operators to reach any monopoly 
agreement or providing substantive assistance for 
others to reach such agreements under the amended 
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PRC Anti-monopoly Law. On March 10, 2023, the 
SAMR issued the Provisions on the Prohibition of 
Monopoly Agreements, which came into effect from 
April 15, 2023 and replaced the Interim Provisions on 
the Prohibition of Monopoly Agreements to further 
enhance the enforcement on the supervision of 
monopoly agreements.
In addition, the amended PRC Anti-monopoly Law 
further regulates monopolistic behaviors in the 
Internet sector. The amended PRC Anti-monopoly Law, 
among others:
•	
provides in general provisions that enterprises 
must not engage in monopolistic behaviors 
through data and algorithms, technology, capital 
advantages, or platform rules; and
•	
provides that enterprises with dominant market 
position must not abuse their dominant positions 
through data and algorithms, technology, capital 
advantages, or platform rules.
In February 2021, the SAMR published the Guidelines 
on Anti-monopoly Issues in Platform Economy, or 
the Platform Economy Anti-monopoly Guidelines. 
The Platform Economy Anti-monopoly Guidelines set 
out detailed standards and rules in respect to the 
definition of relevant markets, typical types of cartel 
activity and abusive behavior by companies with 
market dominance, which provide further guidance 
for enforcement of anti-monopoly laws regarding 
network platform operators. The Platform Economy 
Anti-monopoly Guidelines further detail the types of 
horizontal agreements, vertical agreements, hub-and-
spoke agreements and collusion which may constitute 
monopoly agreements in the platform economy. The 
Platform Economy Anti-monopoly Guidelines also 
set out a number of key factors that may be relevant 
in identifying a dominant undertaking, including, 
among others, predatory pricing, unfair pricing, 
refusal to deal, restraint of trade, tie-in, unreasonable 
trading conditions and discrimination. In addition, 
concentration of undertakings involving contractual 
arrangements is expressly included within the ambit 
of SAMR’s merger control review if the filing thresholds 
are met. Under the Platform Economy Anti-monopoly 
Guidelines, the SAMR is empowered to investigate 
if the filing threshold is not met but the proposed 
concentration may have the effect of eliminating or 
restricting competition, and the SAMR will pay close 
attention to those cases where one of the following 
circumstances exists: (i) a party to the concentration is 
a start-up or an emerging platform; (ii) the turnover is 
low because the business model of the parties to the 
concentration involves the provision of free services 
or services charged at low prices; (iii) the relevant 
market is highly concentrated; and (iv) the number of 
competitors is small. These newly enacted measures 
and guidelines may require us to make adjustments 
to some of our business practices, and our business, 
financial condition and results of operations may be 
materially and adversely affected. In addition, due to 
our size, these new measures and guidelines, when 
enacted and implemented, may affect us more than 
our competitors.
According to the Anti-unfair Competition Law 
promulgated by the Standing Committee of the 
National People’s Congress of China on September 
2, 1993 and most recently amended on April 23, 
2019, business operators may not engage in anti-
competitive activities, such as undue influence 
transactions, confusion marketing, commercial 
bribery, trade secret infringement and commercial 
libel. Failure to comply with the Anti-unfair 
Competition Law would subject business operators to 
various administrative penalties, such as imposition 
of fines, confiscation of illegal gains and an order 
to cease business activities, and payment of 
compensatory damages.
In August 2021, the SAMR issued the Provisions 
on Preventing Unfair Online Competition (Drafts 
for Public Comments), or the Draft Provisions on 
Preventing Unfair Online Competition, which detail 
the implementation of the Anti-unfair Competition 
Law, under which business operators must not 
use technical means such as data or algorithms to 
implement traffic hijacking or interference, cause 
malicious incompatibility or conduct any activity 
impeding or disruptive to the normal operation of 
network products or services legally provided by other 
business operators. Furthermore, business operators 
are not allowed to (i) fabricate or spread misleading 
information to damage the reputation of competitors, 
or (ii) employ marketing practices such as fake reviews 
or use coupons or “red envelopes” to entice positive 
ratings.
In May 2024, the SAMR issued the Interim Measures 
on Online Anti-unfair Competition, which will 
come into effect on September 1, 2024. These 
Measures have improved the standards and 
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regulatory requirements for various types of online 
unfair competition behaviors, including the new 
manifestations of traditional unfair competition 
behaviors such as counterfeiting, confusion and false 
advertising, and the new types of unfair competition 
behaviors conducted through technological means 
such as reverse bidding manipulation and illegal 
data acquisition. Regarding platform operators, 
these Measures highlight the platform operators’ 
responsibilities and require platforms operators to 
strengthen the management of competition behavior 
within the platform. Necessary measures should 
be taken to deal with unfair competition behavior 
within the platform, relevant records should be kept, 
and timely reports should be made to the market 
supervision authorities. In addition, these Measures 
prohibit platforms from abusing their competitive 
advantages to obstruct the normal operation of 
network products or services of other operators, 
using service agreements or transaction rules to 
unreasonably restrict the transactions of operators 
within the platform, or charging unreasonable service 
fees to operators within the platform. If a platform 
operator fails to comply with the requirements of these 
Measures, it may be subject to administrative penalties 
including rectification orders, fines and orders to 
suspend operations.
Regulation of Internet Security
The Decision in Relation to Protection of Internet 
Security enacted by the Standing Committee of the 
National People’s Congress of China on December 
28, 2000, as amended, provides that the following 
activities conducted through the Internet are subject to 
criminal punishment:
•	
gaining improper entry into a computer or 
system of strategic importance;
•	
disseminating politically disruptive information or 
obscenities;
•	
leaking state secrets;
•	
spreading false commercial information; or
•	
infringing intellectual property rights.
The Administrative Measures on the Security Protection 
of Computer Information Network with International 
Connections, issued by the Ministry of Public Security 
on December 16, 1997 and amended on January 8, 
2011, prohibit the use of the Internet in a manner 
that would result in the leakage of state secrets or 
the spread of socially destabilizing content. The 
Provisions on Technological Measures for Internet 
Security Protection, or the Internet Security Protection 
Measures, promulgated on December 13, 2005 
by the Ministry of Public Security require all ICPs 
to keep records of certain information about their 
users (including user registration information, log 
in and log out time, IP address, content and time 
of posts by users) for at least 60 days and submit 
the above information as required by laws and 
regulations. Under these measures, value-added 
telecommunications services license holders must 
regularly update information security and content 
control systems for their websites and must also 
report any public dissemination of prohibited content 
to local public security authorities. If a value-added 
telecommunications services license holder violates 
these measures, the Ministry of Public Security and the 
local security bureaus may revoke its operating license 
and shut down its websites.
The Communication Network Security Protection 
Administrative Measures, which were promulgated 
by the MIIT on January 21, 2010, require that all 
communication network operators, including 
telecommunications service providers and Internet 
domain name service providers, divide their 
own communication networks into units. These 
communication network units shall be rated in 
accordance with degree of damage to national 
security, economic operation, social order and 
public interest in the event a unit is damaged. 
Communication network operators must file 
the division and ratings of their communication 
networks with the MIIT or its local counterparts. If 
a communication network operator violates these 
measures, the MIIT or its local counterparts may order 
rectification or impose a fine up to RMB30,000 in case 
a violation is not duly rectified.
Internet security in China is also regulated and 
restricted from a national security standpoint. On July 
1, 2015, the National People’s Congress Standing 
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Committee promulgated the PRC National Security 
Law, or the National Security Law, which took effect 
on the same date and replaced the former National 
Security Law promulgated in 1993. According to the 
National Security Law, the state shall ensure that the 
information system and data in important areas are 
secure and controllable. In addition, according to 
the National Security Law, the state shall establish 
national security review and supervision institutions 
and mechanisms, and conduct national security 
reviews of key technologies and IT products and 
services that affect or may affect national security. 
There are uncertainties on how the National Security 
Law will be implemented in practice.
On November 7, 2016, the National People’s 
Congress Standing Committee promulgated the PRC 
Cybersecurity Law, or the Cybersecurity Law, which 
came into effect on June 1, 2017, and applies to the 
construction, operation, maintenance and use of 
networks as well as the supervision and administration 
of cybersecurity in China. The Cybersecurity Law 
defines “networks” as systems that are composed of 
computers or other information terminals and relevant 
facilities used for the purpose of collecting, storing, 
transmitting, exchanging and processing information 
in accordance with certain rules and procedures. 
“Network operators,” who are broadly defined as 
owners and administrators of networks and network 
service providers, are subject to various security 
protection-related obligations including, among 
others, security protection, user identity verification, 
cybersecurity emergency response planning and 
technical assistance.
According to the Cybersecurity Law, network service 
providers must inform users about and report to 
the relevant authorities any known security defects 
and bugs, and must provide continuous security 
maintenance services for their products and services. 
Network products and service providers shall not 
contain or provide malware. Network service providers 
who do not comply with the Cybersecurity Law may 
be subject to fines, suspension of their businesses, 
shutdown of their websites, and revocation of their 
business licenses. In addition, the Cybersecurity Law 
provides that personal information and important 
data collected and generated by operators of critical 
information infrastructure in the course of their 
operations in the PRC should be stored in the PRC, and 
the law imposes heightened regulation and additional 
security obligations on operators of critical information 
infrastructure.
In addition, the PRC Anti-Telecom and Online Fraud 
Law was promulgated by the National People’s 
Congress Standing Committee on September 2, 2022 
and came into effect on December 1, 2022. In order 
to prevent and curb the telecom and online fraud, the 
Anti-Telecom and Online Fraud Law requires, among 
others, Internet service providers to obtain real identity 
information of users before providing certain services 
including information and software distribution 
services, etc.
On July 30, 2021, the State Council of the PRC 
promulgated the Regulations on Security Protection 
of Critical Information Infrastructure, effective on 
September 1, 2021, which provide that a “critical 
information infrastructure” refers to an important 
network facility and information system in important 
industries such as public communications and 
information services, as well as other important 
network facilities and information systems that 
may seriously endanger national security, national 
economy, people’s livelihood, or public interests in 
the event of their damage, loss of function, or data 
leakage. The competent governmental authorities 
and supervision and management authorities of 
the aforementioned important industries will be 
responsible for (i) identification of critical information 
infrastructures in their respective industries in 
accordance with relevant identification rules, and (ii) 
promptly notifying the identified operators and the 
public security department of the State Council of the 
PRC of the identification results. However, the exact 
scope of “critical information infrastructure operators” 
under the current regulatory regime still remains 
unclear, and the PRC government authorities have 
discretion in the interpretation and enforcement of 
these laws, rules and regulations.
On April 13, 2020, the Cyberspace Administration 
of China, the NDRC, the MIIT, and several other 
governmental authorities jointly issued the Measures 
for Cybersecurity Review, or the Cybersecurity Review 
Measures, which came into effect on June 1, 2020. 
According to the Cybersecurity Review Measures, the 
purchase of cyber products and services including 
core network equipment, high-performance 
computers and servers, mass storage devices, 
large databases and application software, network 
security equipment, cloud computing services, and 
other products and services that have an important 
impact on the security of critical information 
infrastructure which affects or may affect national 
security is subject to cybersecurity review by the 
Cybersecurity Review Office. On December 28, 2021, 
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the Cyberspace Administration of China, together 
with certain other PRC governmental authorities, 
promulgated the Revised Cybersecurity Review 
Measures which replaced the then-effective version 
and took effect on February 15, 2022. According 
to the Revised Cybersecurity Review Measures, 
operators of critical information infrastructure who 
purchase network products and services and network 
platform operators who carry out data processing 
activities that affect or may affect national security 
shall be subject to cybersecurity review. In addition, 
any network platform operator possessing over one 
million users’ individual information must apply 
for a cybersecurity review before listing abroad. 
Relevant competent governmental authorities may 
also initiate cybersecurity review if they determine 
certain network products, services or data processing 
activities affect or may affect national security. Article 
10 of the Revised Cybersecurity Review Measures also 
sets out certain general factors that are the focus in 
assessing the national security risk in a cybersecurity 
review, including (i) the risks of critical information 
infrastructure being illegally controlled by any 
individual or organization or subject to interference or 
destruction; (ii) the harm caused by the disruption of 
the supply of the product or service to the continuity 
of critical information infrastructure business; (iii) 
the security, openness, transparency and diversity 
of sources of the product or service, the reliability of 
supply channels, and risks of supply disruption due 
to political, diplomatic, trade and other factors; (iv) 
compliance with PRC laws, administrative regulations 
and department rules by the provider of the product 
or service; (v) the risk of core data, important data 
or a large amount of personal information being 
stolen, leaked, damaged, illegally used, or illegally 
transmitted overseas; (vi) the risk that critical 
information infrastructure, core data, important data 
or a large amount of personal information for a listing 
being affected, controlled, and maliciously used by 
foreign governments, as well as network information 
security risks; and (vii) other factors that may endanger 
the security of critical information infrastructure, 
cybersecurity and data security. However, there are 
still uncertainties as to the exact scope of network 
products or services or data processing activities 
that will or may affect national security, and the 
PRC government authorities have discretion in the 
interpretation and enforcement of these measures.
According to the Administrative Provisions on Security 
Vulnerability of Network Products jointly promulgated 
by the MIIT, the Cyberspace Administration of China 
and the Ministry of Public Security, which came 
into effect on September 1, 2021, network product 
providers, network operators as well as organizations 
or individuals engaging in the network product 
security vulnerability discovery, collection, release 
and other activities shall establish channels to 
receive information of security vulnerability of their 
respective network products and shall examine and 
fix such security vulnerability in a timely manner. 
Network product providers are required to report 
relevant security vulnerability of network products 
with the MIIT within two days of discovery and provide 
technical support to network product users. Network 
operators shall take measures to examine and fix 
security vulnerability after discovering or becoming 
aware that their networks, information systems or 
equipment have security loopholes. According to these 
provisions, the network product providers and network 
operators who fail to perform the aforementioned 
obligations may be subject to administrative penalty in 
accordance with the Cybersecurity Law.
The Cyberspace Administration of China is responsible 
for organizing and implementing cybersecurity 
reviews, while the competent departments in key 
industries such as finance, telecommunications, 
energy and transport shall be responsible for 
organizing and implementing security review of cyber 
products and services in their respective industries or 
fields.
On November 15, 2018, the Cyberspace Administration 
of China issued the Provisions on Security Assessment 
of the Internet Information Services with Public Opinion 
Attributes or Social Mobilization Capacity, which came 
into effect on November 30, 2018. The provisions 
require ICPs to conduct security assessments on their 
Internet information services if their services include 
functions that provide channels for the public to 
express opinions or have the capability of mobilizing 
the public to engage in specific activities. ICPs must 
conduct self-assessment on, among other things, the 
legality of new technology involved in the services 
and the effectiveness of security risk prevention 
measures, and file the assessment report with the 
local competent cyberspace administration authority 
and public security authority.
On September 17, 2021, the Cyberspace 
Administration of China and the SAMR, together with 
several other governmental authorities, jointly issued 
the Guidelines on Strengthening the Comprehensive 
Regulation of Algorithm for Internet Information 
Services, which provide that relevant regulators shall 
carry out daily monitoring of data use, application 
scenarios and effects of algorithms, and conduct 
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security assessments of algorithm, and that an 
algorithm filing system shall be established and 
classification and hierarchical security management 
of algorithms shall be adopted. On December 31, 
2021, the Cyberspace Administration of China, the 
MIIT, the Ministry of Public Security and the SAMR jointly 
promulgated the Administrative Provisions on Internet 
Information Service Algorithm Recommendation, 
or the Algorithm Recommendation Provisions, 
which came into effect on March 1, 2022. The 
Algorithm Recommendation Provisions implement 
the classification and hierarchical management 
of algorithm recommendation service providers 
based on various criteria, and stipulate that 
algorithm recommendation service providers shall 
clearly inform users of their provision of algorithm 
recommendation services, and properly publicize 
the basic principles, intentions, and main operating 
mechanisms of algorithm recommendation services, 
and that algorithm recommendation service providers 
selling goods or providing services to consumers 
shall protect consumers’ rights of fair trade, and are 
prohibited from carrying out illegal conduct such as 
unreasonable differentiated treatment on transaction 
conditions based on consumers’ preferences, 
purchasing habits, or such other characteristics.
In October 2021, the SAMR released the draft 
Guidelines for Classification and Grading of Internet 
Platforms, or the Draft Classification Guidelines, 
and the draft Guidelines for Implementing Subject 
Responsibilities of Internet Platforms, or the 
Responsibilities Guidelines, for public comments. The 
Classification Guidelines divide Internet platforms 
into super platforms, large platforms, and small 
and medium platforms, on the basis of the scale of 
users, business types, and restrictive capacities. The 
Responsibilities Guidelines further lay down additional 
responsibilities for operators of super platforms with 
respect to fair competition, equal governance, open 
ecosystem, data management, internal governance, 
risk assessment and prevention, security audit and 
innovation. For example, super platforms should 
promote interoperability between the services they 
provide and those provided by other platforms.
On November 25, 2022, the Administrative Provisions 
on Deep Synthesis of Internet Information Services 
was jointly issued by the Cyberspace Administration 
of China, MIIT and Ministry of Public Security, and 
took effect on January 10, 2023. According to these 
provisions, deep synthesis technology refers to any 
technology that utilizes deep learning, virtual reality 
or any other generative or synthetic algorithm to 
produce text, images, audio, video, virtual scenes 
or other network information. These provisions 
emphasize that the providers of deep synthesis 
services, as the primary entities responsible for the 
information security, should not use deep synthesis 
services to engage in activities prohibited by laws and 
regulations. If the Cyberspace Administration of China 
and other competent government authorities find that 
the deep synthesis service has a serious information 
security risk, they may require the deep synthesis 
service providers and technical supporters to suspend 
information updates, user account registration or 
other related services, and deep synthesis service 
providers and technical supporters shall take 
measures to rectify and eliminate such information 
security risks. A violation of these provisions by 
deep synthesis service providers and/or technical 
supporters will subject them to penalties under the 
laws related to the administration of public security. 
Deep synthesis service providers and/or technical 
supporters may also be prosecuted for criminal 
responsibility if their act constitutes a crime.
On March 18, 2023, the Cyberspace Administration of 
China released the Provisions on the Administrative 
Law Enforcement Procedures for the Cyberspace 
Administration Authorities, which came into effect on 
June 1, 2023. These provisions clarify the procedures 
of cyberspace administrative law enforcement 
actions of the cyberspace administration authorities, 
as well as the procedures and requirements for 
administrative penalty. These provisions state that, 
prior to the imposition of administrative penalties, 
cyberspace administration authorities must notify 
parties concerned of their right to request a hearing, 
and that they must make such request within five days 
of receiving a notification, otherwise they shall be 
deemed to have waived their right to a hearing.
On July 10, 2023, the Cyberspace Administration 
of China, together with other relevant authorities, 
released the Interim Measures on Generative AI 
Services, which came into effect on August 15, 2023 
and mainly impose compliance requirements on 
providers of generative AI services. According to 
the Interim Measures on Generative AI Services, 
individuals or organizations that provide generative 
AI services of text, image, audios, videos and other 
content shall be responsible as the producers of such 
network information content and as the personal 
information processors to protect any personal 
information involved. Providers of generative AI 
services shall enter into service agreements with users 
registering for their generative AI services and shall 
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adopt effective measures to prevent minor users from 
over-relying or addicting to generative AI services. In 
the event illegal content or users engaging in illegal 
activities using generative AI services are discovered, 
the generative AI services providers are required to 
take appropriate measures, including stopping the 
generation of such illegal content and suspending 
or terminating the provision of services, undergo 
rectifications, keep relevant records and report to the 
competent authority. Any provider of generative AI 
services with attribute of public opinions or capable of 
social mobilization shall conduct security assessment 
and complete certain filings in accordance with the 
Administrative Provisions on Internet Information 
Service Algorithm Recommendation. Providers of 
generative AI services may be subject to penalties 
for non-compliance, including warning, public 
denouncement, rectification orders and suspension of 
the provision of relevant services.
Regulation of Data and Privacy Protection
Under the ICP Measures, ICPs are prohibited from 
producing, copying, publishing or distributing 
information that is humiliating or defamatory to others 
or that infringes upon the lawful rights and interests of 
others. Depending on the nature of the violation, ICPs 
may face criminal charges or sanctions by PRC public 
security authorities for these acts, and may be ordered 
to temporarily suspend their services or have their 
licenses revoked.
Under the rules issued by the MIIT, ICPs are also 
prohibited from collecting any personal user 
information or providing any information to 
third parties without the consent of the user. 
The Cybersecurity Law provides an exception to 
the consent requirement where the information 
is anonymous, not personally identifiable and 
unrecoverable. ICPs must expressly inform the users 
of the method, content and purpose of the collection 
and processing of user’s personal information and 
may only collect information necessary for its services. 
ICPs are also required to properly maintain the user 
personal information, and in case of any leak or likely 
leak of the user’s personal information, ICPs must 
take remedial measures immediately and report any 
material leak to the telecommunications regulatory 
authority.
The PRC government retains the power and authority 
to order ICPs to provide an Internet user’s personal 
information if a user posts any prohibited content or 
engages in any illegal activities through the Internet.
According to the Cybersecurity Law, individuals may 
request that network operators make corrections 
to or delete their personal information in case the 
information is wrong or was collected or used beyond 
an individual’s agreement with network operators.
On June 10, 2021, the Standing Committee of the 
National People’s Congress of China promulgated 
the Data Security Law which took effect in September 
2021. The Data Security Law provides for data 
security and privacy obligations of entities and 
individuals carrying out data activities, prohibits 
entities and individuals in China from providing any 
foreign judicial or law enforcement authority with 
any data stored in China without approval from the 
competent PRC authority, and sets forth the legal 
liabilities of entities and individuals found to be in 
violation of their data protection obligations, including 
rectification order, warning, fine, suspension of 
relevant business, and revocation of business permits 
or licenses. The Data Security Law also introduces a 
data classification and hierarchical protection system 
based on the importance of data in economic and 
social development, as well as the degree of harm 
it will cause to national security, public interests, 
or legitimate rights and interests of individuals or 
organizations when such data is tampered with, 
destroyed, leaked, or illegally acquired or used, 
and an appropriate level of protection measures is 
required to be taken for the respective categories of 
data, for example, the processor of important data 
shall designate the personnel and management 
institution responsible for the data security, 
carry out risk assessment for its data processing 
activities and file the risk assessment report with 
the competent authorities. On March 15, 2024, the 
National Cybersecurity Standardization Technical 
Committee issued the Data Security Technology 
Data Classification and Grading Rules, which provide 
guidelines for identifying important data. This 
voluntary national standard will become effective on 
October 1, 2024. In addition, the Data Security Law 
provides a national security review procedure for 
those data activities which may affect national security 
and imposes export restrictions on certain data and 
information.
On July 7, 2022, the Cyberspace Administration of 
China promulgated the Measures for the Security 
Assessment of Cross-border Data Transmission, which 
came into effect on September 1, 2022 and shall 
regulate the security assessment on the cross-border 
data transfer by data processor of important data 
and personal information collected and generated 
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during operations within the PRC. According to these 
measures, personal data processors will be subject 
to security assessment conducted by the Cyberspace 
Administration of China prior to any cross-border 
transfer of data if the transfer involves (i) important 
data; (ii) personal information transferred overseas 
by operators of critical information infrastructure 
or a data processor that has processed personal 
data of more than one million persons; (iii) 
personal information transferred overseas by a 
data processor who has already provided personal 
data of 100,000 persons or sensitive personal data 
of 10,000 persons overseas since January 1 of last 
year; or (iv) other circumstances as requested by 
the Cyberspace Administration of China. According 
to the official interpretation by the official of the 
Cyberspace Administration of China, cross-border 
data transfer activities subject to these measures 
include (1) the transmission and storage overseas by 
data processors of the data generated during PRC 
domestic operations, and (2) the access to or use of 
the data collected and generated by data processors 
and stored in the PRC by overseas institutions, 
organizations or individuals. Furthermore, any cross-
border data transfer activities conducted in violation 
of the Measures for the Security Assessment of Cross-
border Data Transmission before the effectiveness of 
these measures are required to be rectified by March 
2023. In addition, on June 1, 2023, the Provisions on 
the Prescribed Agreement on Cross-border Data 
Transfer, or the Provisions on Prescribed Agreement 
promulgated by the Cyberspace Administration of 
China came into effect, which stipulates detailed 
procedure and provide a prescribed agreement 
template for data transfer activities.
Furthermore, in November 2021, the Cyberspace 
Administration of China promulgated Draft 
Regulations on Network Data Security Management, 
or the Draft Cyber Data Security Regulations, for 
public comments, pursuant to which, data processors 
shall apply for cybersecurity review if they engage 
in (i) merger, reorganization or division of Internet 
platform operators with significant data resources 
related to national security, economic development 
or public interests that affects or may affect national 
security; (ii) overseas listing while processing over one 
million users’ personal information; (iii) Hong Kong 
listing that affects or may affect national security; 
or (iv) other data processing activities that affect or 
may affect national security. The Draft Cyber Data 
Security Regulations also provide that operators of 
large Internet platforms with headquarters, operation 
centers or R&D centers overseas shall report to the 
Cyberspace Administration of China and relevant 
authorities. The Draft Cyber Data Security Regulations 
further require data processors processing important 
data or going public overseas to conduct annual data 
security self-assessment, and submit the data security 
assessment report to their respective local branch 
of the Cyberspace Administration of China before 
January 31 each year. Internet platform operators 
shall also establish and publish data policies 
and rules on their websites for user comments. In 
addition, data policies and rules and any material 
amendments thereof of large Internet platforms with 
over 100 million daily active users shall be evaluated 
by a third-party organization designated by the 
Cyberspace Administration of China and approved 
by the respective local branches of the Cyberspace 
Administration of China and the MIIT. There is no 
definite timetable as to when this draft will be 
enacted. As such, substantial uncertainties exist with 
respect to the enactment timetable, final content, 
interpretation and implementation of such measures.
On March 22, 2024, the Cyberspace Administration 
of China issued the Provisions on Promoting and 
Regulating Cross-border Data Flow, which provide 
several exemptions from undergoing security 
assessment, obtaining personal information 
protection certification, or entering into prescribed 
agreement for cross-border transfer of personal 
information for businesses. These exemptions 
include, among others, scenarios where a data 
processor transfers personal information abroad for 
the necessity of entering into or performing a cross-
border shopping, cross-border delivery, cross-border 
remittances, or cross-border payments contract to 
which an individual is a party. The provisions also 
explicitly state that data processors are not required 
to conduct data security assessment for cross-border 
data transfers if the concerning data has not been 
notified or published as important data by relevant 
departments or regions.
On August 20, 2021, the Standing Committee of the 
National People’s Congress of China promulgated 
the Personal Information Protection Law which took 
effect in November 2021. The Personal Information 
Protection Law requires, among others, that (i) the 
processing of personal information should have 
a clear and reasonable purpose which should be 
directly related to the processing purpose, using a 
method that has the least impact on personal rights 
and interests, and (ii) the collection of personal 
information should be limited to the minimum scope 
necessary to achieve the processing purpose to avoid 
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the excessive collection of personal information. 
Different types of personal information and personal 
information processing will be subject to various rules 
on consent, transfer, and security. Entities handling 
personal information shall bear responsibility for 
their personal information handling activities, and 
adopt necessary measures to safeguard the security 
of the personal information they handle. Otherwise, 
information processors could be subject to liability for 
their processing activities, including rectification, or 
suspension or termination of their provision of their 
services as well as confiscation of illegal income, 
fines or other penalties. The Personal Information 
Protection Law stipulates the specialized personal 
information protection obligations for the personal 
information processors who provide significant 
Internet platform services with a massive user base 
and complex business types. These processors 
are required to establish and improve a personal 
information protection compliance system, establish 
an independent agency to supervise the protection 
of personal information, formulate platform rules 
to clarify the norms for the processing personal 
information on the platform, stop providing services 
to products or service providers who illegally process 
personal information on the platform, issue personal 
information protection social responsibility reports 
regularly and accept social supervision. As the Data 
Security Law, the Personal Information Protection Law 
and relevant rules and regulations are still evolving, 
we may be required to make further adjustments to 
our business practices to comply with these laws, rules 
and regulations.
Regulation of Consumer Protection
Our online and mobile commerce business is subject 
to a variety of consumer protection laws, including 
the PRC Consumer Rights and Interests Protection 
Law, as amended and effective on March 15, 2014, 
and the Online Trading Measures, both of which have 
imposed stringent requirements and obligations 
on business operators, including Internet business 
operators and platform service providers like us. For 
example, consumers are entitled to return goods 
purchased online, subject to certain exceptions, 
within seven days upon receipt of goods without 
any reason. Furthermore, on March 15, 2024, the 
Implementing Rules of the Consumer Rights Protection 
Law of the People’s Republic of China was released 
and will come into effect on July 1, 2024. These rules 
further specify the obligations stipulated in the PRC 
Consumer Rights and Interests Protection Law, such as 
protecting consumers’ personal and property safety, 
handling of defective products, prohibiting fraudulent 
advertising and unfair practices in standard terms, 
price transparency, quality guarantee, and protecting 
consumers’ personal information. Additionally, these 
rules added the obligations of business operators 
regarding the protection of elderly and minors 
as consumers. Furthermore, these rules provide 
requirements to address situations where business 
operators may abuse technology, platform rules or 
their dominant positions to infringe on consumer 
rights, such as prohibiting price discrimination, 
fraudulent advertising and excessively collecting 
consumers’ personal information. In addition, these 
rules require livestreaming marketing platform 
operators to establish and improve mechanisms for 
consumer rights protection. On January 6, 2017, the 
SAIC issued the Interim Measures for No Reason Return 
of Online Purchased Commodities within Seven Days, 
which came into effect on March 15, 2017 and was 
amended on October 23, 2020, further clarifying the 
scope of consumers’ rights to make returns without a 
reason, including exceptions, return procedures and 
online marketplace platform providers’ responsibility 
to formulate seven day no-reason return rules and 
related consumer protection systems, and to supervise 
merchants for compliance with these rules. To 
ensure that merchants and service providers comply 
with these laws and regulations, we, as platform 
operators, are required to implement rules governing 
transactions on our platform, monitor the information 
posted by merchants and service providers, and report 
any violations by merchants or service providers to the 
relevant authorities. In addition, online marketplace 
platform providers may, pursuant to PRC consumer 
protection laws, be subject to liabilities if the lawful 
rights and interests of consumers are infringed in 
connection with consumers’ purchase of goods 
or acceptance of services on online marketplace 
platforms and the platform service providers fail to 
provide consumers with the contact information of 
the merchant or manufacturer. In addition, platform 
service providers may be jointly and severally liable 
with merchants and manufacturers if they are aware 
or should be aware that the merchant or manufacturer 
is using the online platform to infringe upon the lawful 
rights and interests of consumers and fail to take 
measures necessary to prevent or stop this activity. On 
January 1, 2024, the Regulations on the Protection of 
Minors on the Network came into effect and stipulate 
that important Internet platforms with large number of 
minor users and significant influence among minors 
must fulfill their obligations, including but not limited 
to establishing a protocol to oversee the protection 
of minors online and carrying out periodic impact 
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assessment, adopting “teenager modes” for minors, 
and suspending services to providers of products or 
services on the platform who seriously violate laws 
and regulations and harm minors’ rights and interests.
Failure to comply with these consumer protection 
laws could subject us to administrative sanctions, 
such as the issuance of a warning, confiscation of 
illegal income, imposition of a fine, an order to cease 
business operations, revocation of business licenses, 
as well as potential civil or criminal liabilities.
Regulation of Pricing
In China, the prices of a very small number of 
products and services are guided or fixed by the 
government. According to the PRC Pricing Law, or the 
Pricing Law, business operators must, as required by 
the government departments in charge of pricing, 
mark the prices explicitly and indicate the name, 
production origin, specifications, and other related 
particulars clearly. Business operators may not sell 
products at a premium or charge any fees that are 
not explicitly indicated. Business operators must not 
conduct unlawful pricing activities, such as colluding 
with others to manipulate the market price, providing 
fraudulent discounted price information, using 
false or misleading prices to deceive consumers to 
transact, or conducting price discrimination against 
other business operators. In addition, in July 2021, 
the SAMR released the revised draft Provisions on the 
Administrative Penalties on Price-related Violations for 
public comment, which proposed significant penalties, 
including fines of up to 10% of revenue during the 
violation period, suspension of business or revocation 
of business license, for a number of price-related 
violations, such as below-cost pricing to squeeze out 
competitors, price discrimination, manipulation of 
market prices and fraudulent pricing. In particular, 
improper pricing by e-commerce platform operators, 
including the use of big data analysis, algorithms or 
other technologies to conduct differentiated pricing 
and price subsidies, may be subject to significant 
penalties, including fines of up to 5% of prior year’s 
revenue, suspension of business and revocation of 
business license. Failure to comply with the Pricing 
Law or other rules or regulations on pricing may 
subject business operators to administrative sanctions 
such as warnings, orders to cease unlawful activities, 
payment of compensation to consumers, confiscation 
of illegal gains, and/or fines. The business operators 
may be ordered to suspend business for rectification, 
or have their business licenses revoked if the 
circumstances are severe. Merchants on Tmall and 
Taobao undertake the primary obligation under the 
Pricing Law. However, in some cases, we have been 
and may in the future be held liable and be subject 
to fines or other penalties if the authorities determine 
that, as platform operator, our guidance for platform-
wide promotional activities resulted in unlawful pricing 
activities by the merchants on our platforms or the 
pricing information we provided for platform-wide 
promotional activities was untrue or misleading.
Labor Laws and Social Insurance
Pursuant to the PRC Labor Law and the PRC Labor 
Contract Law, employers must execute written labor 
contracts with full-time employees. All employers 
must comply with local minimum wage standards. 
Violations of the PRC Labor Contract Law and the PRC 
Labor Law may result in the imposition of fines and 
other administrative and criminal liability in the case of 
serious violations.
In addition, according to the PRC Social Insurance Law 
and the Regulations on the Administration of Housing 
Funds, employers in China must provide employees 
with welfare schemes covering pension insurance, 
unemployment insurance, maternity insurance, 
work-related injury insurance, medical insurance and 
housing funds.
Other Regulations
Regulation of Corporate Governance
On December 29, 2023, the Standing Committee of 
the National People’s Congress promulgated the 
amended PRC Company Law, which will come into 
effect on July 1, 2024 and replace the existing PRC 
Company Law. The revisions include (i) optimizing 
the governance mechanism, clarifying that the board 
of directors is the executive body of the company, 
allowing the company to choose to establish a 
corporate governance structure composed of “board 
of directors with an audit committee under the board 
of directors” or “board of directors and board of 
supervisors” based on its actual circumstances, and 
allowing small companies limited by shares to be 
incorporated without a board of directors; (ii) further 
improving the company capital system, introducing 
the authorized capital system for companies limited 
by shares, clarifying the classes of shares that can be 
issued by companies limited by shares, strengthening 
the principle of capital maintenance, and allowing 
the use of capital reserves to cover losses; (iii) 
strengthening the fiduciary duties of the directors, 
supervisors and senior management, including the 
responsibilities of the directors, supervisors and 
senior management to maintain adequate company 
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capital and report related party transactions, their 
joint and several liabilities and liquidation obligations; 
and (iv) improving the company registration system, 
clarifying that equity interests and creditor rights can 
be contributed as capital, allowing the establishment 
of companies limited by shares with one shareholder, 
and introducing simplified procedures for capital 
reduction and de-registration of company to facilitate 
a company’s operation. When the amended PRC 
Company Law takes effect, it will have a substantial 
impact on the current PRC Company Law and 
corporate governance structures governed by it, 
and our PRC corporate entities and their governance 
systems may be adjusted and changed accordingly.
On December 27, 2021, the SAMR issued the Interim 
Measures for the Administration of Beneficial 
Owner Information of Market Entities (Draft), or the 
Draft Measures for the Administration of Beneficial 
Owners, for public comment. The Draft Measures 
for the Administration of Beneficial Owners specify 
the scope of market entities that are subject to filing 
obligations, the conditions to exemption from filing, 
and the definition and identification standards of 
beneficial owners. According to the general standard 
for identifying the beneficial owners of companies 
and partnerships, natural persons who meet any 
of the following conditions are beneficial owners: 
ultimately owning 25% or more equity interests, 
shares or partnership interests in a company or 
partnership directly or indirectly, ultimately being 
entitled to 25% or more of its income, or exercising 
actual control over the company or partnership 
individually or jointly. If there is no person who meets 
the aforesaid standards, the person responsible for 
routine operation and management shall be deemed 
as the beneficial owner. The Draft Measures for the 
Administration of Beneficial Owners provide that the 
actual control includes without limitation the control 
by agreement, but does not conclusively determine 
the beneficial owner under contractual arrangements, 
and uncertainties exist with respect to our disclosure of 
beneficial owners pursuant to these draft measures.
Regulation of Foreign Investment
On March 15, 2019, the National People’s Congress 
promulgated the 2019 PRC Foreign Investment Law, 
which became effective on January 1, 2020 and 
replaced the major former laws and regulations 
governing foreign investment in the PRC. Pursuant 
to the 2019 PRC Foreign Investment Law, “foreign 
investments” refer to investment activities conducted 
by foreign investors directly or indirectly in the PRC, 
which include any of the following circumstances: 
(i) foreign investors setting up foreign-invested 
enterprises in the PRC solely or jointly with other 
investors, (ii) foreign investors obtaining shares, equity 
interests, property portions or other similar rights and 
interests of enterprises within the PRC, (iii) foreign 
investors investing in new projects in the PRC solely 
or jointly with other investors, and (iv) investment of 
other methods as specified in laws, administrative 
regulations, or as stipulated by the State Council of the 
PRC.
According to the 2019 PRC Foreign Investment Law 
and its implementing rules, China adopts a system of 
pre-entry national treatment plus negative list with 
respect to foreign investment administration, and 
the negative list will be proposed by the competent 
investment department of the State Council of the 
PRC in conjunction with the competent commerce 
department of the State Council of the PRC and 
other relevant departments, and be reported to 
the State Council of the PRC for promulgation, or 
be promulgated by the competent investment 
department or competent commerce department 
of the State Council of the PRC after being reported 
to the State Council of the PRC for approval. Foreign 
investment beyond the negative list will be granted 
national treatment. Foreign investors shall not invest 
in the prohibited industries as specified in the negative 
list, while foreign investment must satisfy certain 
conditions stipulated in the negative list for investment 
in the restricted industries. The current industry 
entry clearance requirements governing investment 
activities in the PRC by foreign investors are set out 
in two categories, namely the Negative List and the 
Encouraged Industry Catalogue for Foreign Investment 
(2022 version), or the 2022 Encouraged Industry 
Catalogue, both of which were promulgated by the 
NDRC and the MOFCOM and took effect in January 
2022 and January 2023 respectively. Industries not 
listed in these two categories are generally deemed 
“permitted” for foreign investment unless otherwise 
restricted by other PRC laws. Our major subsidiaries 
are registered in China and mainly engage in software 
development, technical services and consulting, 
all of which fall into the encouraged or permitted 
category. These major subsidiaries have obtained 
all material approvals required for their business 
operations. The Negative List does not apply to our 
major subsidiaries that are registered and domiciled 
in Hong Kong, the British Virgin Islands or the Cayman 
Islands, and operate outside of Chinese mainland. The 
businesses of our other PRC subsidiaries — including 
PRC subsidiaries of our major subsidiaries — are 
generally software development, technical services 
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and consulting, which fall into the encouraged or 
permitted category. Industries such as value-added 
telecommunications services, including Internet 
information services, are generally restricted to foreign 
investment pursuant to the Negative List. We conduct 
business operations that are restricted or prohibited to 
foreign investment through variable interest entities.
On December 19, 2020, the NDRC and MOFCOM 
promulgated the Foreign Investment Security 
Review Measures, which took effect on January 18, 
2021. Under the Foreign Investment Security Review 
Measures, foreign investments in military, national 
defense-related areas or in locations in proximity 
to military facilities, or foreign investments that 
would result in acquiring the actual control of assets 
in certain key sectors, such as critical agricultural 
products, energy and resources, equipment 
manufacturing, infrastructure, transport, cultural 
products and services, IT, Internet products and 
services, financial services and technology sectors, 
are required to obtain approval from designated 
governmental authorities in advance. Although the 
term “actual control” is not clearly defined under the 
Foreign Investment Security Review Measures, it is 
possible that control through contractual arrangement 
may be regarded as a form of actual control and 
therefore requires approval from the competent 
governmental authority. Since there are significant 
uncertainties with respect to the interpretation and 
implementation of the Foreign Investment Security 
Review Measures, there are substantial uncertainties 
as to whether our contractual arrangements may be 
deemed as a method of foreign investment in the 
future.
Regulation of Foreign Debts
The Administrative Measures for Examination and 
Registration of Medium and Long-term Foreign Debts 
of Enterprises, or the Foreign Debts Measures, was 
promulgated by NDRC on January 5, 2023 and came 
in effect on February 10, 2023, requiring that the PRC 
enterprises and overseas enterprises or branches 
controlled by them, including holding companies with 
a VIE structure, to complete application for registration 
of foreign debts with the NDRC prior to the borrowing 
of foreign debts with a term of over one year.
Tax Regulations
PRC Enterprise Income Tax
The PRC enterprise income tax, or EIT, is calculated 
based on the taxable income determined under the 
applicable PRC Enterprise Income Tax Law, or EIT Law, 
and its implementation rules, both of which became 
effective on January 1, 2008 and were most recently 
amended on December 29, 2018 and April 23, 2019, 
respectively. The EIT Law generally imposes a uniform 
enterprise income tax rate of 25% on all resident 
enterprises in China, including foreign-invested 
enterprises.
The EIT Law and its implementation rules permit 
certain High and New Technologies Enterprises, or 
HNTEs, to enjoy a reduced 15% enterprise income 
tax rate if they meet certain criteria and are officially 
acknowledged. In addition, the relevant EIT laws and 
regulations also provide that entities recognized as 
Software Enterprises are able to enjoy a tax holiday 
consisting of a two-year-exemption commencing from 
their first profitable calendar year and a 50% reduction 
in ordinary tax rate for the following three calendar 
years. In 2020, the relevant governmental authorities 
further announced that Key Software Enterprises will 
be exempted from enterprise income tax for the first 
five years, commencing from the first year of profitable 
operation after offsetting tax losses generating from 
prior years, and be subject to a preferential income tax 
rate of 10% after the first five years. The qualification 
as a “Key Software Enterprise” is subject to annual 
evaluation and approval by the relevant authorities 
in China. A number of our PRC subsidiaries and 
operating entities enjoy these types of preferential tax 
treatment.
PRC VAT
According to the amended Interim Regulation of the 
People’s Republic of China on Value Added Tax issued 
by the State Council of the PRC on November 19, 2017, 
a VAT rate of 6% applies to revenue derived from the 
provision of certain services. A taxpayer is allowed 
to offset the qualified input VAT paid on taxable 
purchases against the output VAT chargeable on the 
revenue from services provided.
On March 20, 2019, the MOF, the STA and the 
General Administration of Customs issued the 
Announcement on Policies for Deepening VAT Reform, 
or Announcement 39, which came into effect on 
April 1, 2019, to further slash VAT rates. According to 
Announcement 39, (i) the 16% or 10% VAT previously 
imposed on sales and imports by general VAT 
taxpayers is reduced to 13% or 9% respectively; (ii) the 
10% purchase VAT credit rate allowed for procured 
agricultural products is reduced to 9%; (iii) the 13% 
purchase VAT credit rate allowed for agricultural 
products procured for production or commissioned 
processing is reduced to 10%; and (iv) the 16% or 
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10% export VAT refund rate previously granted to 
exportation of goods or labor services is reduced to 
13% or 9%, respectively.
PRC Import Tax
According to the Notice on Tax Policy for Cross-Border 
E-commerce Retail Imports, or New Tax Notice on 
Cross-Border E-commerce, which became effective 
on April 8, 2016, goods imported through cross-
border e-commerce platforms have been treated as 
normal goods subject to VAT, consumption tax and 
tariff. In general, a VAT at the rate of 17% (before 
May 1, 2018) or 16% (from May 1, 2018 to March 31, 
2019) or 13% (from April 1, 2019 onwards) is levied on 
most goods imported via cross-border e-commerce 
platforms and a 15% consumption tax is levied on 
high-end cosmetics and high-end skincare products, 
while no consumption tax is levied on regular skin 
care products, maternity or baby care products. As a 
preferential tax treatment, the Notice on Improving 
the Tax Policies on Cross-Border E-Commerce Retail 
Imports, which was issued on November 29, 2018 and 
took effect on January 1, 2019, provides that, if the 
goods imported through cross-border e-commerce 
platforms are within the quota of RMB5,000 per 
purchase order and RMB26,000 per year per buyer, 
there is a 30% discount off the applicable VAT and the 
consumption tax, and the tariff is waived.
PRC Export Tax
According to the Notice on the Taxation Policies 
for Cross-border E-Commerce Retail Export, or the 
E-Commerce Export Taxation Notice, which was jointly 
issued by the MOF and the STA and took effect on 
January 1, 2014, an e-commerce export enterprise 
may be exempt from or refunded with consumption 
tax and VAT upon satisfaction of certain conditions or 
requirements under such notice. However, third-party 
e-commerce platforms providing transaction services 
for e-commerce export enterprises are not eligible 
for a tax refund or exemption under the E-Commerce 
Export Taxation Notice.
Regulation of Foreign Exchange and Dividend 
Distribution
Foreign Exchange Regulation
The principal regulations governing foreign currency 
exchange in China are the Regulations on Foreign 
Exchange Administration of the PRC. Under the PRC 
foreign exchange regulations, payments of current 
account items, such as profit distributions and trade 
and service-related foreign exchange transactions, 
may be made in foreign currencies without prior 
approval from SAFE by complying with certain 
procedural requirements. By contrast, approval 
from or registration with appropriate government 
authorities is required where RMB is to be converted 
into foreign currency and remitted out of China to pay 
capital expenses, such as the repayment of foreign 
currency-denominated loans, or foreign currency is to 
be remitted into China under the capital account, such 
as capital increases or foreign currency loans to our 
PRC subsidiaries.
In June 2016, SAFE issued the Circular on Reforming 
and Regulating Policies on the Control over Foreign 
Exchange Settlement of Capital Accounts, or Circular 
16, which took effect on the same day and was 
most recently amended in December 2023. Circular 
16 provides that discretionary foreign exchange 
settlement applies to foreign exchange capital, foreign 
debt offering proceeds and remitted foreign listing 
proceeds, and the corresponding Renminbi obtained 
from foreign exchange settlement is not restricted 
from being used to extend loans to related parties or 
repay the inter-company loans (including advances by 
third parties).
On January 18, 2017, SAFE promulgated the Circular 
on Further Improving Reform of Foreign Exchange 
Administration and Optimizing Genuineness and 
Compliance Verification, or Circular 3, which took effect 
on the same day. Circular 3 sets out various capital 
control measures with respect to outbound remittance 
of funds from PRC entities to offshore entities. Circular 
3 requires banks to verify board resolutions, tax 
filing forms, and audited financial statements before 
wiring foreign invested enterprises’ foreign exchange 
distribution above US$50,000. Moreover, pursuant 
to Circular 3, PRC entities must explain in detail the 
sources of capital and how the capital will be used, 
and provide board resolutions, contracts and other 
proof as a part of the registration procedure for 
outbound investment.
On October 23, 2019, SAFE issued the Notice of Further 
Facilitating Cross-border Trade and Investment, or 
Circular 28, which took effect on the same day and 
was most recently amended in December 2023. 
Circular 28 allows non-investment foreign-invested 
enterprises to use their capital funds to make equity 
investments in China, provided that such investments 
do not violate the negative list and the target 
investment projects are genuine and in compliance 
with laws. According to the Circular on Optimizing 
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Administration of Foreign Exchange to Support the 
Development of Foreign-related Business issued by 
SAFE on April 10, 2020, eligible enterprises are allowed 
to make PRC domestic payments with their income 
under capital accounts such as capital funds, foreign 
debts and proceeds from overseas listing without 
submitting evidence of genuineness to the banks in 
advance, provided the use of such funds is genuine 
and in compliance with administrative regulations on 
the use of income under capital accounts.
We typically do not need to use our offshore foreign 
currency to fund our PRC operations. In the event we 
need to do so, we will apply to obtain the relevant 
approvals of SAFE and other PRC government 
authorities as necessary. Our PRC subsidiaries’ 
distributions to their offshore parent companies and 
our cross-border foreign exchange activities are 
required to comply with the various requirements 
under the relevant foreign exchange rules.
Regulation of Dividend Distribution
The principal laws, rules and regulations governing 
dividend distribution by foreign-invested enterprises 
in the PRC are the Company Law of the PRC, as 
amended, which applies to both PRC domestic 
companies and foreign-invested companies, 
and the 2019 PRC Foreign Investment Law and its 
implementation rules, which apply to foreign-invested 
companies. Under these laws, rules and regulations, 
foreign-invested enterprises may pay dividends only 
out of their accumulated profit, if any, as determined 
in accordance with PRC accounting standards and 
regulations. Both PRC domestic companies and 
wholly-foreign owned PRC enterprises are required 
to set aside as general reserves at least 10% of their 
after-tax profit, until the cumulative amount of their 
reserves reaches 50% of their registered capital. A 
PRC company is not permitted to distribute any profits 
until any losses from prior fiscal years have been 
offset. Profits retained from prior fiscal years may be 
distributed together with distributable profits from the 
current fiscal year.
Regulation of Overseas Listing
The PRC government has enhanced its regulatory 
oversight of Chinese companies listing overseas. 
The Opinions on Intensifying Crack Down on Illegal 
Securities Activities issued on July 6, 2021 called 
for (i) tightening oversight of data security, cross-
border data flow and administration of classified 
information, as well as amendments to relevant 
regulations to specify responsibilities of overseas 
listed Chinese companies with respect to data security 
and information security; (ii) enhanced oversight of 
overseas listed companies as well as overseas equity 
fundraising and listing by Chinese companies; and (iii) 
extraterritorial application of PRC’s securities laws.
Furthermore, on February 17, 2023, the CSRC released 
the Trial Administrative Measures of Overseas 
Securities Offering and Listing by Domestic Companies 
and five relevant guidelines, or collectively, the 
Overseas Listing Trial Measures, which took effect 
from March 31, 2023, requiring Chinese domestic 
companies’ overseas offerings and listings of equity 
securities be filed with the CSRC. The Overseas Listing 
Trial Measures clarify the scope of overseas offerings 
and listings by Chinese domestic companies which 
are subject to the filing and reporting requirements 
thereunder, and provide, among others, that 
Chinese domestic companies that have already 
directly or indirectly offered and listed securities in 
overseas markets prior to the effectiveness of the 
Overseas Listing Trial Measures shall fulfill their filing 
obligations and report relevant information to the 
CSRC within three working days after conducting a 
follow-on offering of equity securities on the same 
overseas market, and follow the relevant reporting 
requirements within three working days upon the 
occurrence of any specified circumstances provided 
thereunder. According to the Overseas Listing Trial 
Measures, if we fail to complete the filing procedures 
with the CSRC for any of our follow-on offerings or fall 
within any of the circumstances where our follow-on 
offering is prohibited by the State Council of the PRC, 
our offering application may be discontinued and 
we may be subject to penalties, sanctions and fines 
imposed by the CSRC and relevant departments of the 
State Council of the PRC.
On February 24, 2023, the CSRC and several other 
governmental authorities jointly issued the revised 
Provisions on Strengthening Confidentiality and 
Archives Administration of Overseas Securities 
Offering and Listing by Domestic Companies, or the 
Revised Confidentiality Provisions, which came into 
effect on March 31, 2023. According to the Revised 
Confidentiality Provisions, Chinese companies that 
directly or indirectly conduct overseas offerings and 
listings, shall strictly abide by the laws and regulations 
on confidentiality when providing or publicly 
disclosing, either directly or through their overseas 
listed entities, materials to securities services providers. 
In the event such materials contain state secrets or 
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Alibaba Group Holding Limited

working secrets of government agencies, the Chinese 
companies shall first obtain approval from authorities, 
and file with the secrecy administrative department 
at the same level with the approving authority; in the 
event that such materials, if divulged, will jeopardize 
national security or public interest, the Chinese 
companies shall comply with procedures stipulated 
by national regulations. The Chinese companies 
shall also provide a written statement of the specific 
sensitive information provided when providing 
materials to securities service providers, and such 
written statements shall be retained for inspection.
Data Protection Regulation in Europe
The EU General Data Protection Regulation, or the 
EU GDPR, which has been retained and transposed 
in UK law as the UK GDPR, entered into force on May 
25, 2018. The EU GDPR and UK GDPR each apply to 
companies that process personal data (i) in the context 
of an establishment in the European Economic Area, 
or the EEA, or UK (as applicable) or (ii) outside of the 
EEA or UK (as applicable) in relation to the offering of 
goods or services to, or the monitoring of the behavior 
of, individuals located in the EEA or UK (as applicable). 
The EU GDPR and UK GDPR each impose stringent 
operational requirements for controllers of personal 
data, including, for example, disclosures about 
how personal information is to be used, limitations 
on retention of personal data and pseudonymized 
data, security requirements, mandatory data breach 
notification requirements, and the need for a valid 
legal basis for data processing activities.
The activities of data processors are also regulated, 
and companies undertaking processing activities 
are required to offer certain guarantees in relation 
to the security of processing and the handling of 
personal data. Contracts with data processors need 
to include certain prescribed terms. Failure to comply 
with the EU GDPR, UK GDPR and other laws relating 
to the protection of personal data may result in fines 
(for example, under the EU GDPR up to the greater 
of €20,000,000 or 4% of the total worldwide annual 
turnover), and other administrative penalties including 
criminal liability.
Further legislative evolution in the field of European 
privacy is expected. For example, the current EU 
ePrivacy Directive may in due course be repealed by 
the EU’s draft Regulation on Privacy and Electronic 
Communications, or the ePrivacy Regulation, which 
contains updated rules and more severe penalties in 
respect of, amongst other things, the use of cookies 
(and similar tracking technologies), direct marketing 
and communications data. In addition, the UK has 
proposed amendments to the UK GDPR via the Data 
Protection and Digital Information (No. 2) Bill which, if 
passed, will likely create greater divergence between 
EEA and UK requirements. This could create a dual 
regulatory compliance burden in circumstances 
where companies are subject to both regimes. It is 
also possible that a diverging UK regime may result 
in the EU re-evaluating the ‘adequacy’ of the UK data 
protection framework, which could result in additional 
compliance costs when transferring data from the EEA 
to the UK.
Regulation of Data and Digital Services in 
Europe
The European regulatory framework governing the 
use and sharing of data, and the provision of digital 
services, is rapidly evolving. The EU and the UK have 
recently enacted new laws and regulations relating 
to data and digital services including, in the EU, the 
Digital Services Act, or the DSA, and the Data Act, or 
the DA, as well as, in the UK, the Online Safety Act, or 
the OSA.
The DSA entered into force on November 16, 2022 
and the majority of its provisions became applicable 
on February 17, 2024. It governs intermediary services 
provided to recipients established or resident in 
the EU, and is applicable to conduit and caching 
providers, hosting service providers, online platforms, 
online consumer marketplaces, very large online 
platforms, and very large search engines. The DSA 
contains obligations relating to, amongst other things: 
illegal content; algorithmic transparency; content 
moderation; so-called ‘dark patterns’; recommender 
systems; the protection of children; know-your-
trader requirements; traders’ legal compliance; 
illegal products; online advertising; accountability 
and reporting requirements; transparency; risk 
identification and mitigation; independent audits; 
data sharing requirements; and the payment of 
an annual supervisory fee. The precise obligations 
depend on the scale and nature of the service 
provider, with ‘very large online platforms’ and ‘very 
large online search engines’ (defined as having 
a monthly average of 45 million or more active 
recipients of the service in the EU) being subject to 
the most comprehensive rules. Non-compliance 
with the DSA may result in fines of up to 6% of global 
annual turnover. The UK has also introduced its own 
requirements in this area via the OSA, although not 
all of its provisions are in effect yet. Infringements of 
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Fiscal Year 2024 Annual Report

the OSA are punishable by fines of up to the greater 
of £18 million or 10% of global annual turnover. 
AliExpress has been designated as a very large online 
platform, or VLOP, under the DSA, and is undergoing 
an assessment by the European Commission as to 
whether it may have infringed the DSA. See “Risk 
Factors — Risks Related to Our Business and Industry 
— We are subject to complex and evolving laws and 
regulations regarding privacy and data protection 
and cybersecurity. Complying with these laws and 
regulations increases our cost of operations, limits 
our business opportunities and may require changes 
to our data collection, use and other practices or 
negatively affect our user growth and engagement. 
Failure to comply with these laws and regulations 
could result in claims, regulatory investigations, 
litigation or penalties, or otherwise negatively affect 
our business.”
Cybersecurity
Cybersecurity risk management is an important part 
of our overall risk management efforts. We, including 
our six major business groups and various other 
businesses, maintain a comprehensive process 
for identifying, assessing and managing material 
risks from cybersecurity threats. In addition to the 
cybersecurity risk management framework designed 
by our holding company and implemented across 
our businesses, certain of our major business groups 
have also formulated more detailed cybersecurity risk 
management measures tailored to their operations.
The Compliance and Risk Committee of our board 
of directors is responsible for overseeing our overall 
compliance and risk management framework, 
including cybersecurity risk management. Our 
risk management committee, consisting of senior 
management team members across legal, finance, 
security, technology and other departments, oversees 
the implementation and operation of our compliance 
and risk management policies and procedures 
and review risk assessment reports. Among the risk 
management committee members, the head of 
security department has over 10 years of experience 
in the fields of data security and cybersecurity. Our risk 
management committee reports to the Compliance 
and Risk Committee on material regulatory 
developments, risk management measures and risk 
incidents, including those related to cybersecurity. In 
case a significant cybersecurity incident occurs, our risk 
management committee will review the information 
and issues involved, oversee the remedial procedures 
to be taken and report to the Compliance and Risk 
Committee as appropriate.
Led by our head of security department, our teams of 
dedicated cybersecurity, data security and technology 
professionals with extensive industry knowledge are 
responsible for detecting, tracking and remediating 
cybersecurity incidents, as well as assessing and 
mitigating cybersecurity threats, and reporting to the 
risk management committee as appropriate. As part 
of our cybersecurity risk management process, we 
regularly conduct application security assessments 
and vulnerability testings to prevent potential attacks 
and maintain a variety of incident response plans. In 
addition, we monitor industry trends on cybersecurity 
risks and may also obtain input on our system and 
network security from external intelligence teams and 
experts. We require all our employees to undertake 
data security training and compliance program 
annually and employees involved in app development 
and in the security department to take more 
specialized courses and obtain certification before 
product release. We operate mostly on our proprietary 
information systems, and in the few circumstances 
where we engage third-party service providers, we 
work closely with them to ensure their compliance with 
our cybersecurity standards.
We are not faced with any risks from cybersecurity 
threat that have materially affected or are reasonably 
likely to materially affect us, including our business, 
results of operations, or financial condition. However, 
despite the cybersecurity risk management procedures 
and measures that we have implemented, we still 
face risks of security breaches and attacks against 
our systems and network which may adversely affect 
our operation and result in data loss and leakage. For 
more information, see “Risk Factors — Risks Related 
to Our Business and Industry — Security breaches and 
attacks against our systems and network, and any 
potentially resulting breach or failure to otherwise 
protect personal, confidential and proprietary 
information, could damage our reputation and 
negatively impact our business, as well as materially 
and adversely affect our financial condition and 
results of operations.”
Legal and Administrative Proceedings
We are involved from time to time, and may in the 
future be involved in, litigation, claims or other 
disputes in the ordinary course of business regarding, 
among other things, third-party and principal 
intellectual property infringement claims, contract 
disputes involving merchants and consumers on 
our platforms, consumer protection claims, claims 
relating to data and privacy protection, employment-
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Alibaba Group Holding Limited

related cases and other matters, as well as claims 
pursuant to anti-monopoly or anti-unfair competition 
laws, arising out of investment transactions or others 
involving high amounts of alleged damages. We 
have also been, and may in the future be, involved 
in litigation, regulatory investigations or inquiries 
and administrative proceedings that may or may 
not necessarily arise from our ordinary course of 
business, such as securities class action lawsuits and 
investigations or inquiries by securities regulators. 
We establish balance sheet provisions relating to 
potential losses from litigation based on estimates 
of the losses. For this purpose, we classify potential 
losses as remote, reasonably possible or probable. We 
analyze potential outcomes from current and potential 
litigation and proceedings as loss contingencies in 
accordance with U.S. GAAP.
Shareholder Class Action Lawsuits
In November and December 2020, we and certain of 
our officers and directors were named defendants in 
two putative securities class action lawsuit filed in the 
United States District Court for the Southern District of 
New York concerning the suspension of Ant Group’s 
planned initial public offering, captioned Laura 
Ciccarello v. Alibaba Group et al., No. 1:20-cv-09568 
(S.D.N.Y.) (the “Ciccarello Action”) and Robert Romnek 
v. Alibaba Group et al., No. 1:20-cv-10267 (S.D.N.Y.) 
(the “Romnek Action”). Both lawsuits assert claims 
under Section 10(b) and Section 20(a) of the U.S. 
Exchange Act.
In January 2021, we and certain of our officers and 
directors were named defendants in a putative 
securities class action lawsuit filed in the United States 
District Court for the Southern District of New York 
concerning certain antitrust developments, captioned 
Elissa Hess v. Alibaba Group et al., No. 1:21-cv-00136 
(S.D.N.Y.) (the “Hess Action”). The complaint in the 
Hess Action, which also includes certain allegations 
about the suspension of Ant Group’s planned initial 
public offering, asserts claims under Section 10(b) and 
Section 20(a) of the U.S. Exchange Act.
On January 12, 2021, four plaintiff groups filed motions 
to consolidate and motions for appointment as the 
lead plaintiff under the Private Securities Litigation 
Reform Act, or the PSLRA, seeking consolidation 
of the Ciccarello, Romnek, and Hess Actions and 
appointment of the lead plaintiff and lead counsel 
under the PSLRA. The court consolidated the three 
actions on April 20, 2021, and appointed the lead 
plaintiff on February 10, 2022. On April 22, 2022, the 
lead plaintiff filed an amended complaint, naming a 
founder as an additional defendant, and asserting 
new and existing claims concerning the SAMR’s 
antitrust investigation and fine and the suspension of 
Ant Group’s planned initial public offering.
On July 21, 2022, defendants filed motions to dismiss 
the amended complaint. On March 22, 2023, the court 
granted in part defendants’ motions, among other 
things, dismissing the founder and all allegations 
relating to the suspension of Ant Group’s planned 
initial public offering. The portion of the case related 
to the SAMR’s antitrust investigation and fine is 
proceeding to discovery, which is scheduled to 
conclude in January 2025.
On October 6, 2023, plaintiffs filed a motion for class 
certification. On January 19, 2024, defendants filed 
an opposition to plaintiffs’ motion. On April 19, 2024, 
plaintiffs filed a reply in support of their motion. 
Defendants filed a sur-reply on May 17, 2024. Oral 
argument on the motion is scheduled for June 20, 
2024.
JD.com Lawsuit
In 2017, Beijing Jingdong Shiji Trading Co., Ltd. and 
Beijing Jingdong 360 E-commerce Co., Ltd. sued 
Zhejiang Tmall Technology Co., Ltd., Zhejiang 
Tmall Network Co., Ltd. and Alibaba Group Holding 
Limited for abuse of dominant market position (Case 
No. (2017) Jing Min Chu Zi No.152). The plaintiffs 
requested the three defendants to cease relevant 
acts and claimed a substantial amount of damages 
in the original complaint. In March 2021, the plaintiffs 
amended their claim to seek higher damages. In 
December 2023, the Beijing High People’s Court 
issued a judgment in favor of the plaintiffs, and we 
have appealed the court judgment. As of the date 
of this annual report, the case is in second-instance 
stage. We have accrued for the potential damages in 
connection with this lawsuit.
Business Overview
71
Fiscal Year 2024 Annual Report

Corporate Structure
Alibaba Group Holding Limited is an exempted 
company incorporated with limited liability under the 
laws of the Cayman Islands on June 28, 1999, and we 
conduct our business through our subsidiaries and 
variable interest entities. We are listed on the NYSE 
under the symbol “BABA” and on the Hong Kong Stock 
Exchange under the stock codes “9988 (HKD Counter)” 
and “89988 (RMB Counter).”
Our significant subsidiaries, as that term is defined 
under Section 1-02 of Regulation S-X under the U.S. 
Securities Act, include the following entities:
•	
Taobao Holding Limited, an exempted company 
incorporated with limited liability under the laws 
of the Cayman Islands, which is our wholly-
owned subsidiary and a holding company of 
certain major subsidiaries of Taobao and Tmall 
Group and Local Services Group.
•	
Taobao China Holding Limited 淘寶中國控股有
限公司, a limited liability company incorporated 
under the laws of Hong Kong, which is a direct 
wholly-owned subsidiary of Taobao Holding 
Limited and a holding company of certain major 
subsidiaries of Taobao and Tmall Group and 
Local Services Group.
•	
Alibaba.com Limited, an exempted company 
incorporated with limited liability under the laws 
of the Cayman Islands, which is our wholly-
owned subsidiary and a holding company of 
certain major subsidiaries relating to AIDC Group 
and Cloud Intelligence Group.
•	
Alibaba.com Investment Holding Limited, a 
company incorporated with limited liability under 
the laws of the British Virgin Islands, which is a 
direct wholly-owned subsidiary of Alibaba.com 
Limited and a holding company of certain major 
subsidiaries relating to AIDC Group and Cloud 
Intelligence Group.
•	
Alibaba.com China Limited 阿里巴巴網絡中國有
限公司, a limited liability company incorporated 
under the laws of Hong Kong, which is a direct 
wholly-owned subsidiary of Alibaba.com 
Investment Holding Limited and mainly operates 
back office and administrative functions.
•	
Alibaba Investment Limited, a company 
incorporated with limited liability under the laws 
of the British Virgin Islands, which is our wholly-
owned subsidiary and a holding company for 
strategic investments, the holding company of 
AIDC Group and major subsidiaries of Digital 
Media and Entertainment Group.
•	
Alibaba Group Services Limited, a limited liability 
company incorporated under the laws of Hong 
Kong, which is our wholly-owned subsidiary and 
operates as our treasury center in Hong Kong.
•	
Taobao (China) Software Co., Ltd. 淘寶(中
國)軟件有限公司, a limited liability company 
incorporated under the laws of the PRC, which 
is a direct wholly-owned subsidiary of Taobao 
China Holding Limited and provides software 
and technology services for Taobao.
•	
Zhejiang Tmall Technology Co., Ltd. 浙江天
貓技術有限公司, a limited liability company 
incorporated under the laws of the PRC, which 
is a direct wholly-owned subsidiary of Taobao 
China Holding Limited and provides software 
and technology services for Tmall.
•	
Alibaba (China) Co., Ltd. 阿里巴巴(中國)有限
公司, a limited liability company incorporated 
under the laws of the PRC, which is a direct 
wholly-owned subsidiary of Alibaba Group 
Services Limited and is mainly involved in our 
strategic cooperation.
•	
Alibaba (Beijing) Software Services Co., Ltd. 阿里
巴巴(北京)軟件服務有限公司, a limited liability 
company incorporated under the laws of the 
PRC, which is a direct wholly-owned subsidiary of 
Zhejiang Tmall Technology Co., Ltd. and engages 
in software development activities.
•	
Hanbao E-Commerce Corp., an exempted 
company incorporated with limited liability 
under the laws of the Cayman Islands, which 
is our wholly-owned subsidiary and a holding 
company of certain subsidiaries.
Business Overview
72
Alibaba Group Holding Limited

•	
Hanbao Investment Holding Limited, a company 
incorporated with limited liability under the 
laws of the British Virgin Islands, which is a 
direct wholly-owned subsidiary of Hanbao 
E-Commerce Corp. and a holding company of 
certain subsidiaries.
•	
Hanbao China Holding Limited, a limited liability 
company incorporated under the laws of Hong 
Kong, which is a direct wholly-owned subsidiary 
of Hanbao Investment Holding Limited and a 
holding company.
The principal executive offices of our main operations 
are located at 969 West Wen Yi Road, Yu Hang District, 
Hangzhou 311121, People’s Republic of China. Our 
telephone number at this address is +86-571-8502-
2088. Our registered office in the Cayman Islands 
is located at the offices of Trident Trust Company 
(Cayman) Limited, Fourth Floor, One Capital Place, 
P.O. Box 847, George Town, Grand Cayman, Cayman 
Islands. Our agent for service of process in the United 
States is Corporation Service Company located 
at 1180 Avenue of the Americas, Suite 210, New 
York, New York 10036. Our corporate website is 
w w w.alibabagroup.com.
We have a demonstrated track record of successful 
organic business creation. In addition to organic 
growth, we have made, or have entered into 
agreements to make strategic investments, 
acquisitions and alliances that are intended to further 
our strategic objectives. See “Management Discussion 
and Analysis — Operating Results — Recent Investment, 
Acquisition and Strategic Alliance Activities” for more 
information.
We are subject to the periodic reporting and other 
disclosure requirements under the U.S. Exchange Act 
that are applicable to foreign private issuers in the 
United States. Under the U.S. Exchange Act, we are 
required to file periodic reports, financial statements 
and other information with the SEC. We are required 
to, among other things, file our annual report on Form 
20-F within four months after the end of each fiscal 
year. However, we are exempt from certain disclosure 
requirements under the U.S. Exchange Act that apply 
to domestic U.S. companies, and we are not required 
to file periodic reports and financial statements with 
the SEC as frequently or as promptly as domestic U.S. 
companies with securities registered under the U.S. 
Exchange Act. See “Risk Factors — Risks Related to Our 
ADSs and Shares — As a foreign private issuer in the 
United States, we are exempt from certain disclosure 
requirements under the U.S. Exchange Act, which may 
afford less protection to holders of our ADSs than they 
would enjoy if we were a domestic U.S. company.” 
Copies of our periodic reports, financial statements 
and other information, once filed with the SEC, can be 
read and copied at the SEC’s Public Reference Room 
at 100 F Street, N.E., Washington, D.C. 20549 and at 
the SEC’s regional offices in New York, New York and 
Chicago, Illinois. You can also request copies of these 
documents, upon payment of a duplicating fee, by 
writing information on the operation of the SEC’s 
Public Reference Room. The SEC also maintains an 
Internet website at h t t p://w w w.sec.gov that contains 
reports, proxy and information statements, and other 
information regarding issuers that file electronically 
with the SEC. Our annual report and some of the 
other information submitted by us to the SEC may 
be accessed through this website. Such information 
can also be found on our investor relations website 
at h t t ps://w w w.alibabagroup.com/en-US/investor-
relations. 
Share Repurchase Program
In May 2019, our board of directors authorized a share 
repurchase program for an amount of up to US$6.0 
billion over a period of two years, which has since 
been upsized and extended a number of times by our 
board of directors. Most recently, in February 2024, 
our board of directors authorized a further increase 
of US$25.0 billion to our share repurchase program 
effective through March 2027. See “Other Information 
for Shareholders — Purchases of Equity Securities by 
the Issuer and Affiliated Purchasers” for more details.
Business Overview
73
Fiscal Year 2024 Annual Report

Organizational Structure
Like many large scale, multinational companies with 
businesses around the world and across industries, 
we conduct our business through a large number of 
Chinese and foreign operating entities, including VIEs. 
The chart below summarizes our corporate structure 
as of March 31, 2024 and identifies the subsidiaries 
and VIEs that together are representative of the 
major businesses operated by our group, including 
our significant subsidiaries, as that term is defined 
under Section 1-02 of Regulation S-X under the U.S. 
Securities Act, and other representative subsidiaries, 
which we collectively refer to as our major subsidiaries, 
as well the corresponding representative VIEs, which 
we refer to as the representative VIEs:
Alibaba Group Holding Limited (Cayman Islands)
Taobao Holding 
Limited 
(Cayman Islands)
Alibaba.com  Limited 
(Cayman Islands)
Taobao China 
Holding Limited
 (Hong Kong)
Alibaba.com Investment 
Holding Limited 
(British Virgin Islands)
Hangzhou Cainiao Supply Chain 
Management Co., Ltd.(5)
Zhejiang Tmall 
Technology 
Co., Ltd.
Zhejiang 
Tmall 
Network 
Co., Ltd.(2)(9)
Taobao (China) 
Software Co., Ltd.
Zhejiang 
Taobao 
Network 
Co., Ltd.(1)(9)
Rajax Network 
Technology 
(Shanghai) 
Co., Ltd.(6)
Shanghai Rajax 
Information 
Technology 
Co., Ltd.(6)(9)
Alibaba 
Investment 
Limited (British 
Virgin Islands)
Alibaba.com 
International 
(Cayman) Holding
Limited(4)
(Cayman Islands)
Alibaba Group 
Services 
Limited 
(Hong Kong)
Zhejiang Alibaba 
Cloud Computing 
Ltd.(3)(11)
Alibaba Cloud 
Computing Ltd.(3)(9)
Equity interest
Contractual arrangements
Offshore PRC
Onshore PRC
100%
100% (through 
intermediary 
holding entities)
3.497% (through 
intermediary 
holding entities)
100%
100%
100%
Hanbao E-
Commerce Corp.
(Cayman Islands)
Hanbao Investment
Holding Limited
(British Virgin Islands)
100%
Hanbao China
Holding Limited
(Hong Kong)
100%
100%
100%
0.007%
100%
100%
Alibaba.com 
China Limited
 (Hong Kong)
100%
96.496%
64.54%
(through 
intermediary 
holding entities)(10)
5%
(through 
intermediary 
holding
entities)
100%
100%
Alibaba (China)
Co., Ltd.
46.72% 
(through 
intermediary 
holding 
entities)
29.1% 
(through 
intermediary 
holding 
entities)
100% 
(through 
intermediary 
holding 
entities)
Alibaba 
Culture 
Entertainment 
Co. Ltd.(7)(9)
Beijing Youku 
Technology 
Co., Ltd.(7)
Alibaba
(Beijing)
Software
Services Co.,
Ltd.
Hangzhou Ali
Venture
Capital Co.,
Ltd.(8)(9)
100%
(through 
intermediary 
holding 
entities)
(1)	 Primarily involved in the operation of Taobao
(2)	 Primarily involved in the operation of Tmall
(3)	 Primarily involved in the operation of Cloud Intelligence Group
(4)	 The holding company of AIDC Group
(5)	 Primarily involved in the operation of Cainiao Smart Logistics Network Limited
(6)	 Primarily involved in the operation of Local Services Group
(7)	 Primarily involved in the operation of Digital Media and Entertainment Group
(8)	 Primarily involved in investment projects
(9)	 A VIE
(10)	On March 26, 2024, we announced our plan to offer to minority shareholders of Cainiao Smart Logistics Network Limited (including 
employees) an opportunity to sell all outstanding shares of Cainiao Smart Logistics Network Limited held by them to us. The 
completion of this transaction is subject to negotiations and satisfaction of closing conditions.
(11)	In April 2024, Hangzhou AliCloud Feitian Information Technology Co., Ltd., a wholly owned subsidiary of Zhejiang Alibaba Cloud 
Computing Ltd., became the WFOE corresponding to Alibaba Cloud Computing Ltd.
Business Overview
74
Alibaba Group Holding Limited

For information about the major VIEs, which account 
for a significant majority of the total revenue 
and assets of the VIEs, please see “Management 
Discussion and Analysis — Operating Results — Variable 
Interest Entity Financial Information.”
Contractual Arrangements among 
Our Subsidiaries, the Variable Interest 
Entities and Variable Interest Entity 
Equity Holders
Due to legal restrictions on foreign ownership and 
investment in, among other areas, value added 
telecommunications services, which include the 
operations of ICPs, we, similar to all other entities with 
foreign incorporated holding company structures 
operating in our industry in China, operate our 
Internet businesses and other businesses in which 
foreign investment is restricted or prohibited in the 
PRC through various contractual arrangements with 
VIEs that are incorporated and owned by PRC citizens 
or by PRC entities owned and/or controlled by PRC 
citizens. The relevant VIEs hold the ICP licenses and 
other regulated licenses and operate our Internet 
businesses and other businesses in which foreign 
investment is restricted or prohibited. Specifically, for 
fiscal year 2024, our representative VIEs are Zhejiang 
Taobao Network Co., Ltd., Zhejiang Tmall Network Co., 
Ltd., Hangzhou Ali Venture Capital Co., Ltd., Shanghai 
Rajax Information Technology Co., Ltd., Alibaba Cloud 
Computing Ltd. and Alibaba Culture Entertainment 
Co., Ltd. See “— Organizational Structure” above. 
While the VIEs hold licenses and approvals and 
assets for regulated activities that are necessary 
for our business operations, as well as certain 
equity investments in businesses, to which foreign 
investments are typically restricted or prohibited 
under applicable PRC law, our subsidiaries hold the 
significant majority of our assets and operations 
and capture the significant majority of our revenue. 
Therefore, we directly capture the significant 
majority of the profits and associated cash flow from 
operations without having to rely on contractual 
arrangements to transfer cash flow from the VIEs to 
our subsidiaries.
The currently effective contractual arrangements, 
as described in more detail below, by and among 
us, our relevant subsidiaries, the VIEs, and their 
shareholders include loan agreements, exclusive call 
option agreements, proxy agreements, equity pledge 
agreements and exclusive services agreements. As 
a result of the contractual arrangements with the 
VIEs and their shareholders, we include the financial 
results of each of the VIEs in our consolidated financial 
statements in accordance with U.S. GAAP. The VIE 
structure involves risks and is subject to uncertainties 
under PRC laws and regulations. See “Risk Factors – 
Risks Related to Our Corporate Structure.”
VIE Structure 
Overview
The following diagram is a simplified illustration of the typical ownership structure and contractual arrangements 
for VIEs:
Legal ownership 
Contractual arrangements
Offshore PRC
Onshore PRC
100%
100% (through offshore holding companies)
• Loan Agreement
• Exclusive Call Option Agreement
• Proxy Agreement
• Equity Pledge Agreement
• Exclusive Technical Service Agreement
Company
WFOE
Variable Interest Entities
Variable Interest 
Entity Equity Holders
 
Business Overview
75
Fiscal Year 2024 Annual Report

For most of the VIEs, our group uses a different 
structure, or the Enhanced VIE Structure. The Enhanced 
VIE Structure maintains the primary legal framework 
that we and many peer companies in our industry 
have adopted to operate businesses in which foreign 
investment is restricted or prohibited in the PRC. We 
may also create additional holding structures in the 
future.
Compared with the prior VIE structure adopted by 
many peer companies in our industry, which uses 
natural persons to serve as direct or indirect equity 
holders of the VIE, we have designed the Enhanced VIE 
Structure to:
•	
reduce the key man and succession risks 
associated with natural person VIE equity 
holders, through a new structure that has widely 
dispersed interests among natural person 
interest holders; and
•	
create a VIE ownership structure that is more 
stable and self-sustaining, by distancing the 
natural person interest holders with the VIE 
with multiple layers of legal entities, including 
a partnership structure and multiple layers of 
contractual arrangements.
VIE equity holders under the Enhanced VIE 
Structure 
Under the Enhanced VIE Structure, a VIE is typically 
held by a PRC limited liability company, instead 
of individuals. This PRC limited liability company 
is directly or indirectly owned by two PRC limited 
partnerships, each of which holds 50% of the equity 
interest. Each of these partnerships is comprised of 
(i) a PRC limited liability company, as general partner 
(which is formed by a number of selected members 
of the Alibaba Partnership and our management 
who are PRC citizens), and (ii) the same group of 
natural persons, as limited partners. Under the terms 
of the relevant partnership agreements, the natural 
person limited partners must be members of the 
Alibaba Partnership or our management who are PRC 
citizens and as designated by the general partner 
of the partnership. For our representative VIEs, these 
individuals are Daniel Yong Zhang, Jessie Junfang 
Zheng, Xiaofeng Shao, Zeming Wu and Fang Jiang 
(with respect to each of Zhejiang Taobao Network Co., 
Ltd., Zhejiang Tmall Network Co., Ltd., Hangzhou Ali 
Venture Capital Co., Ltd., Shanghai Rajax Information 
Technology Co., Ltd. and Alibaba Cloud Computing 
Ltd.), and Jeff Jianfeng Zhang, Winnie Jia Wen, Jie Song, 
Yongxin Fang and Li Cheng (with respect to Alibaba 
Culture Entertainment Co., Ltd.). Because Li Cheng is 
no longer a member of the Alibaba Partnership, we 
are in the process of replacing him. In addition, we are 
in the process of restructuring the VIEs and changing 
these individuals as part of our Reorganization. 
Business Overview
76
Alibaba Group Holding Limited

The following diagram is a simplified illustration of the typical ownership structure and contractual arrangements 
of the VIEs under the Enhanced VIE Structure.
50%
50%
0.0001%
20%
20%
20%
20%
20%
19.99998%
19.99998%
19.99998%
19.99998%
19.99998%
100%
100% (through offshore holding companies)
Our Company
Wholly-owned Entities
PRC Investment Holding Company 
(a PRC Limited Liability Company)
Variable Interest Entities
Individual Shareholders of G.P.(1)
PRC Limited Liability 
Company Serving as 
General Partner
Individual Limited 
Partners(1)
PRC Limited 
Partnership
PRC Limited 
Partnership
Legal ownership 
Contractual arrangements 
Offshore PRC
Onshore PRC
(1)	 Selected members of the Alibaba Partnership or our management who are PRC citizens.
Business Overview
77
Fiscal Year 2024 Annual Report

Under the Enhanced VIE Structure, the designated 
subsidiary, on the one hand, and the corresponding 
VIE and the multiple layers of legal entities above the 
VIE, as well as the natural persons described above, on 
the other hand, enter into contractual arrangements, 
which are substantially similar to the contractual 
arrangements we have historically used for VIEs. 
See “— Loan Agreements,” “— Exclusive Call Option 
Agreements,” “— Proxy Agreements,” “— Equity Pledge 
Agreements” and “— Exclusive Services Agreements” 
below.
There are risks associated with the VIE structure in 
general and the Enhanced VIE Structure. See “Risk 
Factors — Risks Related to Our Corporate Structure.”
The following is a summary of our typical contractual 
arrangements.
Loan Agreements
Pursuant to the relevant loan agreement, our 
respective subsidiary has granted a loan to the 
relevant VIE equity holders, which may only be used for 
the purpose of its business operation activities agreed 
by our subsidiary or the acquisition of the relevant VIE. 
Our subsidiary may require acceleration of repayment 
at its absolute discretion. When the VIE equity holders 
make early repayment of the outstanding amount, 
our subsidiary or a third party designated by it may 
purchase the equity interests in the VIE at a price 
equal to the outstanding amount of the loan, subject 
to any applicable PRC laws, rules and regulations. 
The VIE equity holders undertake not to enter into any 
prohibited transactions in relation to the VIE, including 
the transfer of any business, material assets or equity 
interests in the VIE to any third party. The parties to the 
loan agreement for each of the representative VIEs 
are the relevant VIE equity holders, on the one hand, 
and Taobao (China) Software Co., Ltd., Zhejiang Tmall 
Technology Co., Ltd., Alibaba (China) Co. Ltd., Rajax 
Network Technology (Shanghai) Co., Ltd., Hangzhou 
AliCloud Feitian Information Technology Co., Ltd. and 
Beijing Youku Technology Co., Ltd., our corresponding 
subsidiaries, on the other hand.
Exclusive Call Option Agreements
Under the Enhanced VIE Structure, each relevant VIE 
and its equity holders have jointly granted our relevant 
subsidiary (A) an exclusive call option to request 
the relevant VIE to decrease its registered capital at 
an exercise price equal to the higher of (i) the paid-
in registered capital in the relevant VIE and (ii) the 
minimum price as permitted by applicable PRC law, 
or the capital decrease price, and (B) an exclusive 
call option to subscribe for any increased capital of 
relevant VIE at a price equal to the capital decrease 
price, or the sum of the capital decrease price and 
the unpaid registered capital, if applicable, as of 
the capital decrease. Our subsidiary may nominate 
another entity or individual to purchase the equity 
interest or assets, or to subscribe for the relevant 
increased capital, if applicable, under the call options. 
Execution of each call option shall not violate the 
applicable PRC laws, rules and regulations. Each VIE 
equity holders has agreed that the following amounts, 
to the extent in excess of the original registered capital 
that they contributed to the VIE (after deduction of 
relevant tax expenses), belong to and shall be paid 
to our relevant subsidiaries: (i) proceeds from the 
transfer of its equity interests in the VIE, (ii) proceeds 
received in connection with a capital decrease in the 
VIE, and (iii) distributions or liquidation residuals from 
the disposal of its equity interests in the VIE upon 
termination or liquidation. Moreover, any profits, 
distributions or dividends (after deduction of relevant 
tax expenses) received by the VIE equity holder also 
belong to and shall be paid to our subsidiary. The 
exclusive call option agreements remain in effect until 
the equity interest or assets that are the subject of 
these agreements are transferred to our subsidiary. 
The parties to the exclusive call option agreement for 
each of the representative VIEs are the relevant VIE 
equity holder, the relevant VIE and our corresponding 
subsidiary.
Proxy Agreements
Pursuant to the relevant proxy agreement, each of 
the VIE equity holders irrevocably authorizes any 
person designated by our subsidiary to exercise the 
rights of the equity holder of the VIE, including without 
limitation the right to vote and appoint directors. 
The parties to the proxy agreement for each of the 
representative VIEs are the relevant VIE equity holder, 
the relevant VIE and our corresponding subsidiary.
Business Overview
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Alibaba Group Holding Limited

Equity Pledge Agreements
Pursuant to the relevant equity pledge agreement, the 
relevant VIE equity holders have pledged all of their 
interests in the equity of the VIE as a continuing first 
priority security interest in favor of the corresponding 
subsidiary to secure the outstanding amounts 
advanced under the relevant loan agreements 
described above and to secure the performance 
of obligations by the VIE and/or its equity holders 
under the other structure contracts. Each subsidiary is 
entitled to exercise its right to dispose of the VIE equity 
holders’ pledged interests in the equity of the VIE and 
has priority in receiving payment by the application 
of proceeds from the auction or sale of the pledged 
interests, in the event of any breach or default under 
the loan agreement or other structure contracts, if 
applicable. These equity pledge agreements remain 
in force until the later of (i) the full performance of 
the contractual arrangements by the relevant parties, 
and (ii) the full repayment of the loans made to the 
relevant VIE equity holders. The parties to the equity 
pledge agreement for each of the representative VIEs 
are the relevant VIE equity holder, the relevant VIE and 
our corresponding subsidiary.
Exclusive Services Agreements
Under the Enhanced VIE Structure, each relevant 
VIE has entered into an exclusive service agreement 
with the respective subsidiary, pursuant to which our 
relevant subsidiary provides exclusive services to the 
VIE. In exchange, the VIE pays a service fee to our 
subsidiary, the amount of which shall be determined, 
to the extent permitted by applicable PRC laws as 
proposed by our subsidiary, resulting in a transfer 
of substantially all of the profits from the VIE to our 
subsidiary.
The exclusive call option agreements described above 
also entitle our subsidiary to all profits, distributions or 
dividends (after deduction of relevant tax expenses) to 
be received by the VIE equity holder, and the following 
amounts, to the extent in excess of the original 
registered capital that they contributed to the VIE (after 
deduction of relevant tax expenses) to be received by 
each VIE equity holder: (i) proceeds from the transfer 
of its equity interests in the VIE, (ii) proceeds received in 
connection with a capital decrease in the VIE, and (iii) 
distributions or liquidation residuals from the disposal 
of its equity interests in the VIE upon termination or 
liquidation.
In the opinion of Fangda Partners, our PRC legal 
counsel:
•	
the ownership structures of the representative 
VIEs in China and our corresponding subsidiaries 
do not and will not violate any applicable PRC 
law, regulation, or rule currently in effect; and
•	
the contractual arrangements between the 
representative VIEs, the VIE holders and our 
corresponding subsidiaries governed by PRC 
laws are valid, binding and enforceable in 
accordance with their terms and applicable PRC 
laws, rules, and regulations currently in effect, 
and will not violate any applicable PRC law, 
regulation, or rule currently in effect.
However, we have been further advised by our 
PRC legal counsel, Fangda Partners, that there are 
substantial uncertainties regarding the interpretation 
and application of current and future PRC laws, rules 
and regulations. Accordingly, the possibility that the 
PRC regulatory authorities and PRC courts may in the 
future take a view that is contrary to the opinion of our 
PRC legal counsel cannot be ruled out. We have been 
further advised by our PRC legal counsel that if the PRC 
government finds that the agreements that establish 
the structure for operating our business do not 
comply with PRC government restrictions on foreign 
investment in the aforesaid business we engage in, 
we could be subject to severe penalties including 
being prohibited from continuing operations. See “Risk 
Factors — Risks Related to Our Corporate Structure.”
Property, Plant and 
Equipment
As of March 31, 2024, we occupied facilities around 
the world with an aggregate gross floor area of 
office buildings, logistics warehouses, retail space, 
data centers and other facilities owned by us 
totaling approximately 24.1 million square meters. 
We maintain offices in many countries and regions, 
including Chinese mainland, Hong Kong S.A.R., 
Singapore and the United States. In addition, we 
maintain data centers in a number of countries 
including Chinese mainland, Hong Kong S.A.R., 
Indonesia, Malaysia, Thailand, India, Philippines, 
Australia, Singapore, UAE, Germany, the UK, Japan, 
South Korea and the United States.
Business Overview
79
Fiscal Year 2024 Annual Report

Management 
Discussion and 
Analysis

Operating Results
The following discussion and analysis of our financial 
condition and results of operations should be read in 
conjunction with our audited consolidated financial 
statements and the related notes included in this 
annual report and in particular, “Business Overview.” 
This discussion contains forward-looking statements 
that involve risks and uncertainties. Our actual 
results and the timing of selected events could differ 
materially from those anticipated in these forward-
looking statements as a result of various factors, 
including those set forth under “Risk Factors” and 
elsewhere in this annual report. We have prepared 
our consolidated financial statements in accordance 
with U.S. GAAP. Our fiscal year ends on March 31 and 
references to fiscal years 2022, 2023 and 2024 are to 
the fiscal years ended March 31, 2022, 2023 and 2024, 
respectively.
Overview
Our total revenue increased by 2% from RMB853,062 
million in fiscal year 2022 to RMB868,687 million 
in fiscal year 2023, and further increased by 8% to 
RMB941,168 million (US$130,350 million) in fiscal 
year 2024. Our net income increased by 39% from 
RMB47,079 million in fiscal year 2022 to RMB65,573 
million in fiscal year 2023, and increased by 9% to 
RMB71,332 million (US$9,879 million) in fiscal year 
2024.
Our non-GAAP net income, which excludes the effect 
of share-based compensation expense, amortization 
and impairment of intangible assets, gain or loss 
on deemed disposals/disposals/revaluation of 
investments, impairment of goodwill and investments 
and others, and adjustments for the tax effects, 
increased by 4% from RMB136,388 million in fiscal year 
2022 to RMB141,379 million in fiscal year 2023. Non-
GAAP net income increased by 11% to RMB157,479 
million (US$21,811 million) in fiscal year 2024. For 
further information on non-GAAP financial measures 
we use in evaluating our operating results and for 
financial and operational decision-making purposes, 
see “— Non-GAAP Measures.”
Our Segments
We organize and report our business in the following 
segments:
•	
Taobao and Tmall Group;
•	
Cloud Intelligence Group;
•	
Alibaba International Digital Commerce Group;
•	
Cainiao Smart Logistics Network Limited;
•	
Local Services Group;
•	
Digital Media and Entertainment Group; and
•	
All others.
This presentation reflects how we manage our 
business to maximize efficiency in allocating 
resources. This presentation also provides further 
transparency to our various businesses that are 
executing different phases of growth and operating 
leverage trajectories.
In general, revenue, cost of revenue and operating 
expenses are directly attributable, or are allocated, to 
each segment. We allocate costs and expenses that 
are not directly attributable to individual segments, 
such as those that support infrastructure across 
different operating segments, to different operating 
segments mainly on the basis of usage, revenue or 
headcount, depending on the nature of the relevant 
costs and expenses.
In discussing the operating results of these segments, 
we present each segment’s revenue and adjusted 
earnings before interest, taxes and amortization, or 
adjusted EBITA.
Our reported segments are described below:
•	
Taobao and Tmall Group, which includes 
Taobao, Tmall, Xianyu, 1688.com and other 
businesses.
•	
Cloud Intelligence Group, which includes 
Alibaba Cloud and other businesses.
•	
Alibaba International Digital Commerce Group, 
which includes AliExpress, Trendyol, Lazada, 
Alibaba.com and other businesses.
82
Alibaba Group Holding Limited
Management Discussion and Analysis

Customer management
We derive a majority of our China commerce retail 
revenue from customer management services. We 
generate customer management revenue from 
merchants by offering an integrated package and a 
comprehensive solution comprising a diverse array 
of services to enable them to attract, engage and 
retain consumers, complete transactions, improve 
their branding and enhance operating efficiency. The 
customer management revenue are charged primarily 
on cost-per-click (CPC) basis, cost-per-thousand 
impressions (CPM) basis, time basis and cost-per-
sale (CPS) basis (e.g., fees charged based on the GMV 
transacted, including commission on transactions).
•	
Cost-per-click (CPC), Cost-per-thousand 
impressions (CPM) and time-based marketing 
services, where merchants primarily bid 
for keywords or bid to market to groups of 
consumers with similar profiles that match 
product or service listings appearing in search 
results or browser results through our online 
auction system on a CPC basis or CPM basis. 
We provide these services directly on our 
marketplaces or through collaboration with third-
party marketing affiliates program.
•	
Cost-per-sale (CPS) marketing services, where we 
charged fees from merchants when transactions 
are completed on Taobao, Tmall and certain 
other retail marketplaces of the Company. The 
fees are generally determined as a percentage 
based on the value of merchandise sold by the 
merchants and typically range from 0.3% to 5.0% 
for Tmall depending on the product category.
Direct sales and others
Direct sales and others revenue from our China 
commerce retail businesses is primarily generated 
by our direct sales businesses, comprising mainly 
Tmall Supermarket and Tmall Global’s direct sales 
businesses, and primarily consists of revenue from 
product sales.
•	
Cainiao Smart Logistics Network Limited, which 
mainly includes our domestic and international 
one-stop-shop logistics services and supply 
chain management solutions.
•	
Local Services Group, which mainly includes 
“To-Home” business of Ele.me and the “To-
Destination” business of Amap.
•	
Digital Media and Entertainment Group, which 
includes Youku and Alibaba Pictures.
•	
All others, which includes Sun Art, Freshippo, 
Alibaba Health, Lingxi Games, Intime, Intelligent 
Information Platform (which mainly consists of 
UCWeb and Quark businesses), Fliggy, DingTalk 
(previously reported under Cloud Intelligence 
Group segment) and other businesses.
Accordingly, our segment reporting has been 
updated to reflect how our chief operating decision 
maker (“CODM”) reviews information under this new 
structure.
Our Monetization Model
Our marketplaces and businesses are highly 
synergistic, which create an ecosystem that enables 
consumers, merchants, brands, retailers, other 
businesses, third party service providers and strategic 
partners to interconnect and interact with each other. 
We leverage our leading technologies to provide 
various value propositions to participants in our 
ecosystem and realize monetization by offering 
different services and creating value under each of our 
business segments.
Our monetization and profit model primarily consists 
of the following elements:
Taobao and Tmall Group
China Commerce Retail Business
We generate revenue from merchants by leveraging 
our consumer insights and data technologies which 
enable brands and merchants to attract, engage and 
retain consumers, complete transactions, improve 
their branding, enhance operating efficiency and offer 
various services. On the consumer side, leveraging 
these insights and technologies, as well as our 
supply chain capabilities, we also generate revenue 
from product sales for our direct sales businesses. 
The revenue of our China commerce retail business 
primarily consists of customer management revenue 
and direct sales and others revenue.
Management Discussion and Analysis
83
Fiscal Year 2024 Annual Report

China Commerce Wholesale Business
We generate revenue from our China commerce 
wholesale business primarily through membership 
fees, value-added services and customer 
management services. Revenue from membership 
fees are primarily fixed annual fees from the sale of 
China TrustPass memberships for paying members 
to reach customers, provide quotations and transact. 
Paying members may also purchase premium 
memberships and additional value-added services, 
such as premium data analytics and upgraded 
storefront management tools, the prices of which 
are determined based on the types and duration of 
the value-added services. Revenue from customer 
management services is primarily derived from P4P 
marketing services.
Cloud Intelligence Group
Our Cloud businesses primarily generate revenue 
from the provision of public and non-public cloud 
services to our domestic and international enterprise 
customers:
•	
Public cloud services, where we generate revenue 
from a wide range of cloud services, including, 
among others, elastic computing, storage, 
network, database, big data and AI, security 
and proprietary servers. Enterprise customers 
can pay for these services on a consumption or 
subscription basis, such as on-demand delivery 
of computing services and storage capacities.
•	
Non-public cloud services, where we generate 
revenue through packaged cloud services, 
including hardware, software license, software 
installation service, application development and 
maintenance service.
Alibaba International Digital Commerce 
Group
International Commerce Retail Business
We generate revenue from our International 
commerce retail businesses primarily through 
customer management services, direct sales and 
logistics services. Our revenue from customer 
management services is mainly contributed by 
AliExpress, Lazada and Trendyol. We generate direct 
sales revenue primarily from AliExpress, Trendyol 
and Lazada. We generate logistics services revenue 
primarily from Lazada and Trendyol.
International Commerce Wholesale Business
We generate revenue from our International 
wholesale commerce businesses primarily through 
membership fees, value-added services and customer 
management services. Revenue from membership 
fees are primarily fixed annual fees from the sale of 
memberships for paying members to reach customers, 
provide quotations and transact. Revenue from 
value-added services primarily consists of fees for 
services such as trade assurance services, the prices of 
which are determined based on the types, usage and 
duration of the value-added services. Revenue from 
customer management services is primarily derived 
from P4P marketing services.
Cainiao Smart Logistics Network Limited
We generate revenue from Cainiao business primarily 
through express delivery and supply chain services. 
Cainiao charges merchants delivery fees on a per-
parcel basis for express delivery services, and charges 
merchants service fees based on the service selected, 
such as storage, processing, delivery and various 
value-added services. In addition, Cainiao generates 
revenue by providing technology and other value-
added services.
Local Services Group
We generate revenue from Local Services Group 
primarily through platform commissions and 
on-demand delivery services by our “To-home” 
business. Our revenue from platform commissions 
is mainly contributed by transactions on Ele.me, 
where merchants pay a commission based on a 
percentage of the transaction value. The commission 
percentages vary depending on product category. We 
also generate revenue through on-demand delivery 
services, including delivery of meals, food, groceries, 
FMCG, flowers and pharmaceutical products, for 
merchants and customers through Fengniao Logistics, 
Ele.me’s on-demand delivery network.
In addition, our “To-destination” businesses mainly 
generate revenue from Amap, by charging a software 
service fee and technology service fee to enterprise 
customers.
Management Discussion and Analysis
84
Alibaba Group Holding Limited

Digital Media and Entertainment Group
Revenue from Digital Media and Entertainment Group 
primarily comprises membership subscription fees, 
content investment income, customer management 
revenue and ticketing services revenue. Membership 
subscription fees are mainly generated from paying 
subscribers. Content investment income is mainly 
generated from box office income of movie investment 
projects. Customer management revenue is mainly 
generated from businesses and advertising agencies 
and the monetization model is substantially similar 
to the customer management revenue for our China 
commerce retail business. Ticketing services revenue 
is mainly generated from ticketing online sales 
commissions.
All Others
All others include Sun Art, Freshippo, Alibaba 
Health, Lingxi Games, Intime, Intelligent Information 
Platform (which mainly consists of UCWeb and Quark 
businesses), Fliggy, DingTalk (previously reported 
under Cloud Intelligence Group segment) and other 
businesses. The majority of revenue within All others 
consists of direct sales revenue, which is recorded on a 
gross basis.
Factors Affecting Our Results of 
Operations
Our Ability to Create Value for Our Users and 
Generate Revenue. Our ability to create value for our 
users and generate revenue is driven by the factors 
described below:
•	
Number and engagement of consumers. 
Consumers are attracted to our platforms by 
the breadth of curated products and services, 
personalized content and the interactive user 
experience these platforms offer. Our platforms 
include a comprehensive selection of product 
and service offerings as well as engaging 
content, such as recommendation feeds on 
our Taobao app and entertainment content on 
Youku. Consumers enjoy an engaging social 
experience by interacting with each other 
and with merchants, brands and KOLs on our 
platforms. We leverage our consumer insights to 
further optimize the relevance of this rich content 
we provide to our users. The engagement of 
consumers in our ecosystem is affected by our 
ability to continue to enhance and expand our 
product and service offerings and improve user 
experience.
•	
Broader value offered to merchants, brands, 
retailers and other businesses. Merchants, 
brands, retailers and other businesses use 
our products and services to help them reach, 
acquire and retain customers, build brand 
awareness and engagement, complete 
transactions, and enhance their operating 
efficiency. We offer merchants and retailers a 
complete suite of services and tools, powered by 
our consumer insights, to help them effectively 
engage consumers, efficiently manage their 
operations and provide a seamless online and 
offline consumer experience. With our proprietary 
data and technologies, we also facilitate the 
digital transformation of traditional merchants 
and retailers. In addition, we empower 
businesses of different sizes across various 
industries through our comprehensive enterprise 
cloud service offerings.
•	
Empowering data and technology. Our ability 
to engage consumers and empower merchants, 
brands, retailers and other businesses is 
affected by the breadth and depth of our 
consumer insights, such as the accuracy of our 
shopping recommendations and of our targeted 
marketing, and our technology capabilities and 
infrastructure, such as cloud computing, and our 
continued ability to develop scalable products 
and services that adapt to the quickly evolving 
industry trends and consumer preferences.
Operating Leverage of Our Business Model. Our 
primary business model has significant operating 
leverage and our ecosystem enables us to realize 
structural cost savings. For example, Taobao 
drives significant traffic to Tmall as Tmall product 
listings also appear on Taobao search result pages. 
Furthermore, the large number of consumers 
on our marketplaces attracts a large number of 
merchants, who become customers for our customer 
management and storefront services. In addition, the 
vast consumer base of our ecosystem presents cross-
selling opportunities across our various platforms. 
For example, we can offer consumer services, such 
as Ele.me, and promote our digital media and 
entertainment services, including Youku, to consumers 
on our marketplaces. These network effects allow for 
lower traffic acquisition costs and provide synergies 
across our businesses.
Management Discussion and Analysis
85
Fiscal Year 2024 Annual Report

Our Investment in User Base, Technology, People, 
Infrastructure, and Innovative Business Model. We 
have made, and will continue to make, significant 
investments in our platforms and ecosystem to 
attract consumers and merchants, enhance user 
experience and expand the capabilities and scope 
of our platforms. We expect our investments will 
include expanding our China and international 
offerings, implementing our local consumer service 
businesses, strengthening our logistics and fulfillment 
capabilities, enhancing our Cloud business, investing 
in content and user acquisition to further develop our 
digital media and entertainment business, cultivating 
innovation initiatives and new technologies as well as 
executing our globalization strategy. Our operating 
leverage and profitability enable us to continue to 
invest in our people, particularly engineers, scientists 
and product management personnel, as well as in 
our technology capabilities and infrastructure. Our 
investment in the above-mentioned new and existing 
businesses has and will continue to lower our margins 
but we believe the investment will deliver overall long-
term growth.
Strategic Investments and Acquisitions. We have 
made, and intend to make, strategic investments 
and acquisitions. Our investment and acquisition 
strategy is focused on strengthening our ecosystem, 
creating strategic synergies across our businesses, 
and enhancing our overall value. Our strategic 
investments and acquisitions may adversely affect 
our future financial results, including our margins and 
our net income, at least in the short term. In addition, 
some of our acquisitions and investments may not 
be successful. We have incurred impairment charges 
in the past and may incur impairment charges in the 
future.
Recent Investment, Acquisition and 
Strategic Alliance Activities
In addition to organic growth, we have made, or 
have entered into agreements to make, strategic 
investments, acquisitions and alliances that are 
intended to further our strategic objectives. The 
financial results for these strategic transactions 
that were completed are reflected in our operating 
results beginning with the period of their respective 
completion. Investments in which we did not obtain 
control are generally accounted for under the equity 
method if we have significant influence over the 
investee through investment in common stock or 
in-substance common stock. Otherwise, investments 
are generally carried at fair value with unrealized 
gains and losses recorded in the consolidated income 
statements or accounted for using the measurement 
alternative based on our accounting policies over 
different categories of investments. For the details 
of our accounting policies for each category of our 
investments, see notes 2(d), 2(t) and 2(u) to our 
audited consolidated financial statements included in 
this annual report.
We have developed focused investment strategies, 
targeting to invest, acquire or form alliances that will 
either complement our existing businesses or drive 
innovation initiatives. In some cases, we may take a 
staged approach to our investment and acquisition 
strategy, by beginning with an initial minority 
investment followed by business cooperation. When 
the business results, cooperation and the overall 
relationship established with the management of 
the investee company show increasing value to 
our ongoing business strategy, we may increase 
our investment or acquire the investee company 
completely.
We have funded our strategic acquisitions and 
investments primarily from cash generated from our 
operations and through debt and equity financing. 
Our debt financing primarily consists of unsecured 
senior notes and bank borrowings, including an 
aggregate of US$8.0 billion unsecured senior notes 
issued in November 2014, of which US$5.05 billion 
was repaid in 2017, 2019 and 2021, an aggregate 
of US$7.0 billion unsecured senior notes issued in 
December 2017, of which US$0.7 billion was repaid in 
June 2023, an aggregate of US$5.0 billion unsecured 
senior notes issued in February 2021, a five-year 
term loan facility of US$4.0 billion drawn down in 
fiscal year 2017, the maturity of which has been 
extended to May 2024 in May 2019 and has been 
further extended to May 2028 in July 2023, as well 
as a US$6.5 billion revolving credit facility which we 
have not yet drawn. Going forward, we expect to fund 
additional investments through cash generated from 
our operations and through debt and equity financing 
when opportunities arise in the future. Although 
we expect our margins to be negatively affected 
by acquisitions of target companies with lower or 
negative margins, we do not expect our investment 
activities to have any significant negative impact 
Management Discussion and Analysis
86
Alibaba Group Holding Limited

on our liquidity or operations. We believe acquired 
businesses operating at a loss do not detract from 
our total value because they bring clear strategic 
value to us in the long run. However, there can be no 
assurance that our future financial results would not 
be materially and adversely affected if our strategic 
investments and acquisitions are not successful. See 
“Risk Factors — Risks Related to Our Business and 
Industry — Sustained investment in our businesses and 
our focus on long-term performance and maintaining 
the health of our ecosystem may negatively affect 
our margins and our net income” and “Risk Factors — 
Risks Related to Our Business and Industry — We face 
risks relating to our acquisitions, investments and 
alliances.”
Our significant strategic investments and acquisitions 
(including those that are under definitive agreement 
but have not closed, and excluding equity transactions 
in subsidiaries) in fiscal year 2024 and the period 
through the date of this annual report are set forth 
below.
Moonshot AI Ltd or Moonshot, is an artificial 
intelligence company in the PRC. During the fiscal 
year 2024, we invested a total of approximately 
US$0.8 billion for an approximately 36% equity 
interest, representing a preferred stock investment in 
Moonshot.
Intangible Assets and Goodwill
When we make an acquisition, consideration that 
exceeds the acquisition date amounts of the acquired 
assets and liabilities is allocated to intangible assets 
and goodwill. We have and will continue to incur 
amortization expenses as we amortize intangible 
assets over their estimated useful life on a straight-line 
basis. We do not amortize goodwill. We test intangible 
assets and goodwill periodically or whenever 
necessary for impairment, and any impairment may 
materially and adversely affect our financial condition 
and results of operations. Some of our acquisitions 
and investments may not be successful, and we may 
incur impairment charges in the future. We recognized 
an impairment of intangible assets of RMB2,811 
million in fiscal year 2023 and RMB12,089 million 
(US$1,674 million) in fiscal year 2024 , mainly relating 
to one of our import e-commerce platform in China 
and Sun Art within All others segment, respectively. We 
recognized an impairment of goodwill of RMB2,714 
million and RMB10,521 million (US$1,457 million) in 
fiscal years 2023 and 2024 respectively, mainly in 
relation to Digital Media and Entertainment Group. 
For additional information, see “— Critical Accounting 
Policies and Estimates — Impairment Assessment on 
Goodwill and Intangible Assets” and “Risk Factors — 
Risks Related to Our Business and Industry — We face 
risks relating to our acquisitions, investments and 
alliances.”
Management Discussion and Analysis
87
Fiscal Year 2024 Annual Report

Components of Results of Operations
Revenue
The following table sets forth our revenues by segment, presented before inter-segment elimination, for the 
periods indicated (1):
Year ended March 31,
2022
2023
2024
RMB
RMB
RMB
US$
(in millions)
Taobao and Tmall Group:
  China commerce retail
    — Customer management
316,029
291,541
304,009
42,105
    — Direct sales and others(2)
96,795
103,811
110,405
15,291
412,824
395,352
414,414
57,396
  China commerce wholesale
17,106
17,854
20,479
2,836
Total Taobao and Tmall Group
429,930
413,206
434,893
60,232
Cloud Intelligence Group
102,016
103,497
106,374
14,733
Alibaba International Digital Commerce 
  Group:
  International commerce retail
43,679
50,933
81,654
11,309
  International commerce wholesale
18,506
19,573
20,944
2,901
Total Alibaba International Digital Commerce 
  Group
62,185
70,506
102,598
14,210
Cainiao Smart Logistics Network Limited
66,808
77,512
99,020
13,714
Local Services Group
44,890
50,249
59,802
8,282
Digital Media and Entertainment Group
18,105
18,444
21,145
2,929
All others(3)
189,543
197,115
192,331
26,637
Total segment revenue
913,477
930,529
1,016,163
140,737
Unallocated
1,556
866
1,297
180
Inter-segment elimination
(61,971)
(62,708)
(76,292)
(10,567)
Consolidated revenue
853,062
868,687
941,168
130,350
(1)	 During fiscal year 2024, our segment reporting has been updated to reflect our Reorganization and the reclassification of the 
revenue of our DingTalk business, which was previously reported under Cloud Intelligence Group, to All others, the purpose of 
which was to provide DingTalk with greater autonomy to promote	 innovation and enhance competitiveness. Our CODM started to 
review information under this new reporting structure and segment reporting has been updated to conform to this change as well 
as the way we manage and monitor segment performance. Comparative figures were reclassified to conform to this presentation.
(2)	 Direct sales and others revenue under Taobao and Tmall Group primarily represents Tmall Supermarket, Tmall Global and other 
direct sales businesses, where revenue and cost of inventory are recorded on a gross basis.
(3)	 All others include Sun Art, Freshippo, Alibaba Health, Lingxi Games, Intime, Intelligent Information Platform (which mainly consists 
of UCWeb and Quark businesses), Fliggy, DingTalk (previously reported under Cloud Intelligence Group segment) and other 
businesses. The majority of revenue within All others consist of direct sales revenue, which is recorded on a gross basis.
A substantial majority of our revenue is attributable to our businesses in China. See “— Our Monetization Model” 
for additional information regarding our revenue.
Management Discussion and Analysis
88
Alibaba Group Holding Limited

Cost of Revenue
The principal components of our cost of revenue 
include: cost of inventories; logistics costs; expenses 
associated with the operation of our mobile platforms 
and websites, such as depreciation and maintenance 
expenses for our servers and computers, call centers 
and other equipment, as well as bandwidth and co-
location fees; salaries, bonuses, benefits and share-
based compensation expense relating to customer 
service, mobile platform and platform operation 
personnel as well as payment processing consultants; 
traffic acquisition costs paid to third-party marketing 
affiliates either at a fixed price or on a revenue-
sharing basis; content acquisition costs paid to third 
parties and production costs of original content for 
our online media properties; payment processing fees 
paid to Alipay or other financial institutions; and other 
miscellaneous costs.
Product Development Expenses
Product development expenses primarily 
include salaries, bonuses, benefits and share-
based compensation expense for research and 
development personnel and other expenses that 
are directly attributable to the development of new 
technologies and products for our businesses, such 
as the development of the Internet infrastructure, 
applications, operating systems, software, databases 
and networks.
Sales and Marketing Expenses
Sales and marketing expenses primarily consist of 
online and offline advertising expenses, promotion 
expenses, salaries, bonuses, benefits and share-
based compensation expense for our employees 
engaged in sales and marketing functions, and 
sales commissions paid for membership and user 
acquisition for our marketplaces and platforms.
General and Administrative Expenses
General and administrative expenses mainly consist 
of salaries, bonuses, benefits and share-based 
compensation expense for our management and 
administrative employees, office facilities and other 
support overhead costs, professional services fees, 
provision for doubtful debts on receivables, charitable 
contributions, as well as non-recurring items.
Interest and Investment Income, Net
Interest and investment income, net mainly consists 
of interest income, gain or loss on deemed disposals, 
disposals and revaluation of our long-term equity 
investments and impairment of equity investments.
Interest Expense
Our interest expense is comprised of interest payments 
and amortization of upfront fees and incidental 
charges primarily associated with our US$8.0 billion 
unsecured senior notes issued in November 2014, 
of which US$5.05 billion was repaid in 2017, 2019 
and 2021, an aggregate of US$7.0 billion unsecured 
senior notes issued in December 2017, of which 
US$700 million was repaid in June 2023, an aggregate 
of US$5.0 billion unsecured senior notes issued in 
February 2021, as well as the US$4.0 billion five-year 
term loan facility drawn down in fiscal year 2017 and 
extended in 2023. In addition, we have a US$6.5 billion 
revolving credit facility, which we have not yet drawn 
as of the date of this annual report.
Other Income, Net
Other income, net, primarily consists of input VAT 
super-credit, exchange gain or loss and government 
grants. Exchange gain or loss, arising from our 
operations and treasury management activities, 
recognized in our income statement is largely affected 
by exchange rate fluctuation among Renminbi, U.S. 
dollar and Turkish lira. Government grants primarily 
relate to grants by central and local governments 
in connection with our contributions to technology 
development and investments in local business 
districts. These grants may not be recurring in nature, 
and we recognize the income when the grants are 
received and no further conditions need to be met.
Management Discussion and Analysis
89
Fiscal Year 2024 Annual Report

Income Tax Expenses
Our income tax expenses are comprised primarily of 
current tax expense, mainly attributable to certain 
profitable subsidiaries in China, and deferred tax 
expense, mainly including deferred tax recognized 
for temporary differences in relation to investments, 
share-based awards and withholding tax on dividends 
to be distributed by our PRC operating subsidiaries.
Taxation
Cayman Islands Tax
Under Cayman Islands law, our company is not subject 
to income, corporation or capital gains tax, and no 
withholding tax is imposed upon the payment of 
dividends.
Hong Kong Profits Tax
Our company’s subsidiaries incorporated in Hong 
Kong were subject to Hong Kong profits tax at a rate of 
16.5% in fiscal years 2022, 2023 and 2024.
PRC Income Tax
Under the EIT Law, the standard enterprise income tax 
rate is 25%.
Entities qualifying as High and New Technology 
Enterprises enjoy a preferential tax rate of 15%. 
Entities recognized as Software Enterprises are exempt 
from the EIT for two years beginning from their first 
profitable calendar year and are entitled to a 50% 
reduction in EIT for the following three consecutive 
calendar years. Furthermore, entities recognized as 
Key Software Enterprises (KSE) within the PRC national 
plan enjoy a preferential EIT rate of 10%. KSE status 
is subject to review by the relevant authorities every 
year and the timing of annual review and notification 
by the relevant authorities may vary from year to year. 
The related reduction in tax expense as a result of 
official notification confirming KSE status is accounted 
for upon receipt of such notification.
Certain subsidiaries received the above preferential 
tax treatments during calendar years 2021, 2022, 
2023 and 2024. Four of our subsidiaries in China, 
Alibaba (China) Technology Co., Ltd., Taobao (China) 
Software Co., Ltd., Zhejiang Tmall Technology Co., Ltd., 
and Alibaba (China) Co., Ltd, which are our wholly-
owned entities primarily involved in the operations 
of wholesale marketplaces, Taobao, Tmall, and 
technology, software research and development 
and relevant services, respectively, were qualified 
as High and New Technology Enterprises and they 
were subject to an EIT rate of 15%. Another one of 
our subsidiaries in China, Alibaba (Beijing) Software 
Services Co., Ltd., which is our wholly-owned entity 
primarily engaged in the operations of technology, 
software research and development and relevant 
services, was recognized as a Software Enterprise and 
was thereby entitled to an income tax exemption for 
two years beginning from its first profitable calendar 
year 2017, and a 50% reduction in the standard 
statutory rate for the subsequent three consecutive 
years starting from the calendar year 2019. For the 
calendar years of 2021, 2022 and 2023, Alibaba 
(Beijing) Software Services Co., Ltd. applied an EIT 
rate of 12.5% (50% reduction in the standard statutory 
rate) as a Software Enterprise for the calendar year of 
2021 and applied an EIT rate of 15% as High and New 
Technology Enterprise for the calendar years of 2022 
and 2023.
VAT and Other Levies
Our major PRC subsidiaries are subject to VAT on 
revenue earned for our services under a national VAT 
reform program. In general, the applicable VAT rate on 
the revenue earned for services is 6% with companies 
entitled to crediting VAT paid on certain purchases 
against VAT on sales. Revenue is recognized net of VAT 
in our consolidated income statement.
Management Discussion and Analysis
90
Alibaba Group Holding Limited

PRC Withholding Tax
Pursuant to the EIT Law, a 10% withholding tax is 
generally levied on dividends declared by companies 
in China to their non-resident enterprise investors. 
A lower withholding tax rate of 5% is applicable for 
direct foreign investors incorporated in Hong Kong 
with at least 25% equity interest in the PRC company 
and meeting the relevant conditions or requirements 
pursuant to the tax arrangement between Chinese 
mainland and Hong Kong S.A.R. As the equity holders 
of our PRC operating subsidiaries are qualified Hong 
Kong incorporated companies, our deferred tax 
liabilities for distributable earnings are calculated at 
a 5% withholding tax rate. As of March 31, 2024, we 
have accrued the withholding tax on substantially all 
of the earnings distributable by our subsidiaries in 
China, except for those being reserved for permanent 
reinvestment in China of RMB304.7 billion (US$42.2 
billion).
Share-based Compensation
Our equity incentive plans provide the granting of 
share-based awards to eligible grantees. We believe 
share-based awards are vital to attract, incentivize 
and retain our employees and are the appropriate tool 
to align the interests of the grantees with those of our 
shareholders. See “Directors, Senior Management and 
Employees — Compensation.”
In addition, prior to 2023, Junhan and Ant Group 
granted share-based awards to our employees, 
and the awards are settled by Junhan or Ant Group 
respectively. See “Major Shareholders and Related 
Party Transactions — Related Party Transactions — 
Agreements and Transactions Related to Ant Group 
and Its Subsidiaries — Our Commercial Arrangements 
with Ant Group and Alipay — Share-based Award 
Arrangements.”
We recognized share-based compensation expense of 
RMB23,971 million, RMB30,831 million and RMB18,546 
million (US$2,569 million) in fiscal years 2022, 2023 
and 2024, respectively, representing 3%, 4% and 2% of 
our revenue in those respective periods.
The following table sets forth an analysis of share-based compensation expense by function for the periods 
indicated:
Year ended March 31,
2022
2023
2024
RMB
RMB
RMB
US$
(in millions)
Cost of revenue
5,725
5,710
3,012
417
Product development expenses
11,035
13,514
7,623
1,056
Sales and marketing expenses
3,050
3,710
2,265
314
General and administrative expenses
4,161
7,897
5,646
782
Total
23,971
30,831
18,546
2,569
Management Discussion and Analysis
91
Fiscal Year 2024 Annual Report

The following table sets forth an analysis of share-based compensation expense by type of awards for the 
periods indicated:
Year ended March 31,
2022
2023
2024
RMB
RMB
RMB
US$
(in millions)
Alibaba Group share-based awards(1)
30,576
24,900
17,974
2,489
Ant Group share-based awards(2)
(11,585)
668
(6,691)
(927)
Others(3)
4,980
5,263
7,263
1,007
Total
23,971
30,831
18,546
2,569
(1)	 This represents Alibaba Group share-based awards granted to our employees.
(2)	 This represents Ant Group share-based awards granted to our employees, which is subject to mark-to-market accounting 
treatment.
(3)	 This represents share-based awards of our subsidiaries.
We expect that our share-based compensation 
expense will continue to be affected by changes 
in the fair value of the underlying awards and the 
quantity of awards we grant in the future. See “— 
Critical Accounting Policies and Estimates — Share-
based Compensation Expense and Valuation of the 
Underlying Awards” below for additional information 
regarding our share-based compensation expense.
Share-based compensation expense related to 
Alibaba Group share-based awards decreased in 
fiscal year 2024 compared to fiscal year 2023. This 
decrease was primarily due to the general decrease in 
the average fair market value of the awards granted.
Share-based compensation expense related to 
Ant Group reflected a reversal of share-based 
compensation expense of RMB6,901 million (US$956 
million) recorded in fiscal year 2024. This is the result 
of a mark-to-market adjustment during the fiscal year 
relating to Ant Group share-based awards granted to 
our employees because of a decrease in the value of 
Ant Group.
Results of Operations
The following tables set out our consolidated results of operations for the periods indicated:
Year ended March 31,
2022
2023
2024
RMB
RMB
RMB
US$
(in millions, except per share data)
Revenue
853,062
868,687
941,168
130,350
Cost of revenue
(539,450)
(549,695)
(586,323)
(81,205)
Product development expenses
(55,465)
(56,744)
(52,256)
(7,237)
Sales and marketing expenses
(119,799)
(103,496)
(115,141)
(15,947)
General and administrative expenses
(31,922)
(42,183)
(41,985)
(5,815)
Amortization and impairment of intangible 
  assets
(11,647)
(13,504)
(21,592)
(2,990)
Impairment of goodwill
(25,141)
(2,714)
(10,521)
(1,457)
Management Discussion and Analysis
92
Alibaba Group Holding Limited

Year ended March 31,
2022
2023
2024
RMB
RMB
RMB
US$
(in millions, except per share data)
Income from operations
69,638
100,351
113,350
15,699
Interest and investment income, net
(15,702)
(11,071)
(9,964)
(1,380)
Interest expense
(4,909)
(5,918)
(7,947)
(1,101)
Other income, net
10,523
5,823
6,157
853
Income before income tax and share of 
  results of equity method investees
59,550
89,185
101,596
14,071
Income tax expenses
(26,815)
(15,549)
(22,529)
(3,120)
Share of results of equity method investees
14,344
(8,063)
(7,735)
(1,072)
Net income
47,079
65,573
71,332
9,879
Net loss attributable to noncontrolling 
  interests
15,170
7,210
8,677
1,202
Net income attributable to Alibaba Group 
  Holding Limited
62,249
72,783
80,009
11,081
Accretion of mezzanine equity
(290)
(274)
(268)
(37)
Net income attributable to ordinary 
  shareholders
61,959
72,509
79,741
11,044
Earnings per share attributable to 
  ordinary shareholders(1)
  Basic
2.87
3.46
3.95
0.55
  Diluted
2.84
3.43
3.91
0.54
Earnings per ADS attributable to 
  ordinary shareholders(1)
  Basic
22.99
27.65
31.61
4.38
  Diluted
22.74
27.46
31.24
4.33
(1)	 Each ADS represents eight Shares.
Management Discussion and Analysis
93
Fiscal Year 2024 Annual Report

Year ended March 31,
2022
2023
2024
%
%
%
(as percentage of revenue)
Revenue
100
100
100
Cost of revenue
(63)
(63)
(62)
Product development expenses
(7)
(7)
(6)
Sales and marketing expenses
(14)
(12)
(12)
General and administrative expenses
(4)
(5)
(5)
Amortization and impairment of intangible assets
(1)
(1)
(2)
Impairment of goodwill
(3)
—
(1)
Income from operations
8
12
12
Interest and investment income, net
(1)
(1)
(1)
Interest expense
(1)
(1)
(1)
Other income, net
1
—
—
Income before income tax and share of results of equity 
  method investees
7
10
10
Income tax expenses
(3)
(1)
(2)
Share of results of equity method investees
2
(1)
(1)
Net income
6
8
7
Net loss attributable to noncontrolling interests
2
—
1
Net income attributable to Alibaba Group Holding Limited
8
8
8
Accretion of mezzanine equity
—
—
—
Net income attributable to ordinary shareholders
8
8
8
Management Discussion and Analysis
94
Alibaba Group Holding Limited

Segment Information for Fiscal Years 2022, 2023 and 2024
The tables below set forth certain financial information of our operating segments, before inter-segment 
elimination, for the periods indicated(1):
Year ended March 31,
2022
2023
2024
RMB
RMB
RMB
US$
(in millions)
Taobao and Tmall Group:
  China commerce retail
    — Customer management
316,029
291,541
304,009
42,105
    — Direct sales and others(2)
96,795
103,811
110,405
15,291
412,824
395,352
414,414
57,396
  China commerce wholesale
17,106
17,854
20,479
2,836
Total Taobao and Tmall Group
429,930
413,206
434,893
60,232
Cloud Intelligence Group
102,016
103,497
106,374
14,733
Alibaba International Digital Commerce 
  Group:
  International commerce retail
43,679
50,933
81,654
11,309
  International commerce wholesale
18,506
19,573
20,944
2,901
Total Alibaba International Digital Commerce 
  Group
62,185
70,506
102,598
14,210
Cainiao Smart Logistics Network Limited
66,808
77,512
99,020
13,714
Local Services Group
44,890
50,249
59,802
8,282
Digital Media and Entertainment Group
18,105
18,444
21,145
2,929
All others(3)
189,543
197,115
192,331
26,637
Total segment revenue
913,477
930,529
1,016,163
140,737
Unallocated
1,556
866
1,297
180
Inter-segment elimination
(61,971)
(62,708)
(76,292)
(10,567)
Consolidated revenue
853,062
868,687
941,168
130,350
(1)	 During fiscal year 2024, our segment reporting has been updated to reflect our Reorganization and the reclassification of the 
revenue of our DingTalk business, which was previously reported under Cloud Intelligence Group, to All others, the purpose of 
which was to provide DingTalk with greater autonomy to promote innovation and enhance competitiveness. Our CODM started to 
review information under this new reporting structure and segment reporting has been updated to conform to this change as well 
as the way we manage and monitor segment performance. Comparative figures were reclassified to conform to this presentation.
(2)	 Direct sales and others revenue under Taobao and Tmall Group primarily represents Tmall Supermarket, Tmall Global and other 
direct sales businesses, where revenue and cost of inventory are recorded on a gross basis.
(3)	 All others include Sun Art, Freshippo, Alibaba Health, Lingxi Games, Intime, Intelligent Information Platform (which mainly consists 
of UCWeb and Quark businesses), Fliggy, DingTalk (previously reported under Cloud Intelligence Group segment) and other 
businesses. The majority of revenue within All others consist of direct sales revenue, which is recorded on a gross basis.
Management Discussion and Analysis
95
Fiscal Year 2024 Annual Report

Year ended March 31,
2022
2023
2024
RMB
RMB
RMB
US$
(in millions)
Taobao and Tmall Group
192,218
189,140
194,827
26,983
Cloud Intelligence Group
3,744
4,101
6,121
848
Alibaba International Digital Commerce 
  Group
(8,614)
(4,944)
(8,035)
(1,113)
Cainiao Smart Logistics Network Limited
(1,465)
(391)
1,402
194
Local Services Group
(20,059)
(13,148)
(9,812)
(1,359)
Digital Media and Entertainment Group
(5,509)
(2,789)
(1,539)
(213)
All others(2)
(16,295)
(9,388)
(9,160)
(1,268)
Total segments adjusted EBITA
144,020
162,581
173,804
24,072
Unallocated(3)
(12,672)
(12,143)
(6,190)
(857)
Inter-segment elimination
(951)
(2,527)
(2,586)
(359)
Consolidated adjusted EBITA
130,397
147,911
165,028
22,856
(1)	 During fiscal year 2024, our segment reporting has been updated to reflect our Reorganization and the reclassification of the 
results of our DingTalk business, which was previously reported under Cloud Intelligence Group, to All others, the purpose of which 
was to provide DingTalk with greater autonomy to promote innovation and enhance competitiveness. Our CODM started to review 
information under this new reporting structure and segment reporting has been updated to conform to this change as well as the 
way we manage and monitor segment performance. Comparative figures were reclassified to conform to this presentation.
(2)	 All others include Sun Art, Freshippo, Alibaba Health, Lingxi Games, Intime, Intelligent Information Platform (which mainly consists 
of UCWeb and Quark businesses), Fliggy, DingTalk (previously reported under Cloud Intelligence Group segment) and other 
businesses.
(3)	 Unallocated primarily relates to certain costs incurred by corporate functions and other miscellaneous items that are not allocated 
to individual segments.
Management Discussion and Analysis
96
Alibaba Group Holding Limited

U.S. GAAP and may not be comparable to similarly 
titled measures presented by other companies. Other 
companies may calculate similarly titled measures 
differently, limiting their usefulness as comparative 
measures to our data.
Adjusted EBITDA represents net income before 
interest and investment income, net, interest expense, 
other income, net, income tax expenses, share of 
results of equity method investees, share-based 
compensation expense, amortization and impairment 
of intangible assets, depreciation and impairment of 
property and equipment, and operating lease cost 
relating to land use rights, impairment of goodwill, 
and others, which we do not believe are reflective of 
our core operating performance during the periods 
presented.
Adjusted EBITA represents net income before interest 
and investment income, net, interest expense, other 
income, net, income tax expenses, share of results of 
equity method investees, share-based compensation 
expense, amortization and impairment of intangible 
assets, impairment of goodwill, and others, which 
we do not believe are reflective of our core operating 
performance during the periods presented.
Non-GAAP net income represents net income before 
share-based compensation expense, amortization 
and impairment of intangible assets, gain or loss 
on deemed disposals/disposals/revaluation of 
investments, impairment of goodwill and investments, 
and others, and adjustments for the tax effects.
Non-GAAP diluted earnings per share represents 
non-GAAP net income attributable to ordinary 
shareholders divided by the weighted average 
number of outstanding ordinary shares for computing 
non-GAAP diluted earnings per share on a diluted 
basis. Non-GAAP diluted earnings per ADS 
represents non-GAAP diluted earnings per share after 
adjusting for the ordinary share-to-ADS ratio.
Non-GAAP Measures
We use adjusted EBITDA, adjusted EBITA, non-GAAP 
net income, non-GAAP diluted earnings per share/
ADS and free cash flow, each a non-GAAP financial 
measure, in evaluating our operating results and for 
financial and operational decision-making purposes.
We believe that adjusted EBITDA, adjusted EBITA, 
non-GAAP net income and non-GAAP diluted earnings 
per share/ADS help identify underlying trends in our 
business that could otherwise be distorted by the 
effect of certain income or expenses that we include 
in income from operations, net income and diluted 
earnings per share/ADS. We believe that these non-
GAAP measures provide useful information about 
our core operating results, enhance the overall 
understanding of our past performance and future 
prospects and allow for greater visibility with respect 
to key metrics used by our management in its financial 
and operational decision-making. We present three 
different income measures, namely adjusted EBITDA, 
adjusted EBITA and non-GAAP net income in order to 
provide more information and greater transparency to 
investors about our operating results.
We consider free cash flow to be a liquidity measure 
that provides useful information to management 
and investors about the amount of cash generated 
by our business that can be used for strategic 
corporate transactions, including investing in our new 
business initiatives, making strategic investments and 
acquisitions and strengthening our balance sheet.
Adjusted EBITDA, adjusted EBITA, non-GAAP net 
income, non-GAAP diluted earnings per share/
ADS and free cash flow should not be considered in 
isolation or construed as an alternative to income from 
operations, net income, diluted earnings per share/
ADS, cash flows or any other measure of performance 
or as an indicator of our operating performance. 
These non-GAAP financial measures presented here 
do not have standardized meanings prescribed by 
Management Discussion and Analysis
97
Fiscal Year 2024 Annual Report

Free cash flow represents net cash provided by 
operating activities as presented in our consolidated 
cash flow statement less purchases of property 
and equipment (excluding acquisition of land use 
rights and construction in progress relating to office 
campuses) and intangible assets (excluding those 
acquired through acquisitions), as well as adjustments 
to exclude from net cash provided by operating 
activities the buyer protection fund deposits from 
merchants on our marketplaces. We deduct certain 
items of cash flows from investing activities in order to 
provide greater transparency into cash flow from our 
revenue-generating business operations. We exclude 
“acquisition of land use rights and construction in 
progress relating to office campuses” because the 
office campuses are used by us for corporate and 
administrative purposes and are not directly related 
to our revenue-generating business operations. 
We also exclude buyer protection fund deposits 
from merchants on our marketplaces because 
these deposits are restricted for the purpose of 
compensating buyers for claims against merchants.
The following table sets forth a reconciliation of our net income to adjusted EBITA and adjusted EBITDA for the 
periods indicated:
Year ended March 31,
2022
2023
2024
RMB
RMB
RMB
US$
(in millions)
Net income
47,079
65,573
71,332
9,879
Adjustments to reconcile net income to adjusted  
  EBITA and adjusted EBITDA:
  Interest and investment income, net
15,702
11,071
9,964
1,380
  Interest expense
4,909
5,918
7,947
1,101
  Other income, net
(10,523)
(5,823)
(6,157)
(853)
  Income tax expenses
26,815
15,549
22,529
3,120
  Share of results of equity method investees
(14,344)
8,063
7,735
1,072
Income from operations
69,638
100,351
113,350
15,699
  Share-based compensation expense
23,971
30,831
18,546
2,569
  Amortization and impairment of intangible assets
11,647
13,504
21,592
2,990
  Impairment of goodwill, and others
25,141
3,225
11,540
1,598
Adjusted EBITA
130,397
147,911
165,028
22,856
  Depreciation and impairment of property and  
    equipment, and operating lease cost relating to  
    land use rights
27,808
27,799
26,640
3,690
Adjusted EBITDA
158,205
175,710
191,668
26,546
Management Discussion and Analysis
98
Alibaba Group Holding Limited

The following table sets forth a reconciliation of our net income to non-GAAP net income for the periods 
indicated:
Year ended March 31,
2022
2023
2024
RMB
RMB
RMB
US$
(in millions)
Net income
47,079
65,573
71,332
9,879
Adjustments to reconcile net income to non-GAAP  
  net income:
  Share-based compensation expense
23,971
30,831
18,546
2,569
  Amortization and impairment of intangible assets
11,647
13,504
21,592
2,990
  Loss on deemed disposals/disposals/revaluation of
    investments
21,671
13,857
21,659
3,000
  Impairment of goodwill and investments, and others
40,264
24,862
33,679
4,664
  Tax effects(1)
(8,244)
(7,248)
(9,329)
(1,291)
Non-GAAP net income
136,388
141,379
157,479
21,811
(1)	 Tax effects primarily comprises tax effects relating to share-based compensation expense, amortization and impairment of 
intangible assets and certain gains and losses from investments, and others.
Management Discussion and Analysis
99
Fiscal Year 2024 Annual Report

The following table sets forth a reconciliation of our diluted earnings per share/ADS to non-GAAP diluted earnings 
per share/ADS for the periods indicated:
Year ended March 31,
2022
2023
2024
RMB
RMB
RMB
US$
(in millions, except per share data)
Net income attributable to ordinary shareholders  
  — basic
61,959
72,509
79,741
11,044
Dilution effect on earnings arising from share-based  
  awards operated by equity method investees and  
  subsidiaries
(37)
(38)
(228)
(32)
Net income attributable to ordinary shareholders  
  — diluted
61,922
72,471
79,513
11,012
Non-GAAP adjustments to net income  
  attributable to ordinary shareholders(1)
81,593
71,520
78,846
10,920
Non-GAAP net income attributable to ordinary  
  shareholders for computing non-GAAP diluted  
  earnings per share/ADS
143,515
143,991
158,359
21,932
Weighted average number of shares on a diluted  
  basis for computing non-GAAP diluted earnings  
  per share/ADS (million shares)(2)
21,787
21,114
20,359
—
Diluted earnings per share(2) (3)
2.84
3.43
3.91
0.54
Non-GAAP diluted earnings per share(2) (4)
6.59
6.82
7.78
1.08
Diluted earnings per ADS(2) (3)
22.74
27.46
31.24
4.33
Non-GAAP diluted earnings per ADS(2) (4)
52.69
54.56
62.23
8.62
(1)	 See the table above regarding the reconciliation of net income to non-GAAP net income for more information of these non-GAAP 
adjustments.
(2)	 Each ADS represents eight ordinary shares.
(3)	 Diluted earnings per share is derived from dividing net income attributable to ordinary shareholders by the weighted average 
number of outstanding ordinary shares, on a diluted basis. Diluted earnings per ADS is derived from the diluted earnings per share 
after adjusting for the ordinary share-to-ADS ratio.
(4)	 Non-GAAP diluted earnings per share is derived from dividing non-GAAP net income attributable to ordinary shareholders by 
the weighted average number of outstanding ordinary shares for computing non-GAAP diluted earnings per share, on a diluted 
basis. Non-GAAP diluted earnings per ADS is derived from the non-GAAP diluted earnings per share after adjusting for the ordinary 
share-to-ADS ratio.
Management Discussion and Analysis
100
Alibaba Group Holding Limited

The following table sets forth a reconciliation of net cash provided by operating activities to free cash flow for the 
periods indicated:
Year ended March 31,
2022
2023
2024
RMB
RMB
RMB
US$
(in millions)
Net cash provided by operating activities
142,759
199,752
182,593
25,289
  Less: Purchase of property and equipment  
(excluding land use rights and construction  
in progress relating to office campuses)
(42,028)
(30,373)
(27,579)
(3,820)
  Less: Purchase of intangible assets (excluding  
those acquired through acquisitions)
(15)
(22)
(842)
(116)
  Less: Changes in the buyer protection fund  
deposits
(1,842)
2,306
2,038
282
Free cash flow
98,874
171,663
156,210
21,635
Management Discussion and Analysis
101
Fiscal Year 2024 Annual Report

Comparison of Fiscal Years 2023 and 2024
Revenue
Year ended March 31,
2023
2024
YoY % 
Change
RMB
RMB
US$
(in millions, except percentages)
Taobao and Tmall Group:
  China commerce retail
    — Customer management
291,541
304,009
42,105
4%
    — Direct sales and others(2)
103,811
110,405
15,291
6%
395,352
414,414
57,396
5%
  China commerce wholesale
17,854
20,479
2,836
15%
Total Taobao and Tmall Group
413,206
434,893
60,232
5%
Cloud Intelligence Group
103,497
106,374
14,733
3%
Alibaba International Digital Commerce Group:
  International commerce retail
50,933
81,654
11,309
60%
  International commerce wholesale
19,573
20,944
2,901
7%
Total Alibaba International Digital Commerce Group
70,506
102,598
14,210
46%
Cainiao Smart Logistics Network Limited
77,512
99,020
13,714
28%
Local Services Group
50,249
59,802
8,282
19%
Digital Media and Entertainment Group
18,444
21,145
2,929
15%
All others(3)
197,115
192,331
26,637
(2)%
Total segment revenue
930,529
1,016,163
140,737
9%
Unallocated
866
1,297
180
Inter-segment elimination
(62,708)
(76,292)
(10,567)
Consolidated revenue
868,687
941,168
130,350
8%
(1)	 During fiscal year 2024, our segment reporting has been updated to reflect our Reorganization and the reclassification of the 
revenue of our DingTalk business, which was previously reported under Cloud Intelligence Group, to All others, the purpose of 
which was to provide DingTalk with greater autonomy to promote innovation and enhance competitiveness. Our CODM started to 
review information under this new reporting structure and segment reporting has been updated to conform to this change as well 
as the way we manage and monitor segment performance. Comparative figures were reclassified to conform to this presentation.
(2)	 Direct sales and others revenue under Taobao and Tmall Group primarily represents Tmall Supermarket, Tmall Global and other 
direct sales businesses, where revenue and cost of inventory are recorded on a gross basis.
(3)	 All others include Sun Art, Freshippo, Alibaba Health, Lingxi Games, Intime, Intelligent Information Platform (which mainly consists 
of UCWeb and Quark businesses), Fliggy, DingTalk (previously reported under Cloud Intelligence Group segment) and other 
businesses. The majority of revenue within All others consist of direct sales revenue, which is recorded on a gross basis.
Total revenue increased by 8% from RMB868,687 million in fiscal year 2023 to RMB941,168 million (US$130,350 
million) in fiscal year 2024.
Management Discussion and Analysis
102
Alibaba Group Holding Limited

Adjusted EBITA
Year ended March 31,
2023
2024
YoY % 
Change(4)
RMB
RMB
US$
(in millions, except percentages)
Taobao and Tmall Group
189,140
194,827
26,983
3%
Cloud Intelligence Group
4,101
6,121
848
49%
Alibaba International Digital Commerce Group
(4,944)
(8,035)
(1,113)
(63)%
Cainiao Smart Logistics Network Limited
(391)
1,402
194
N/A
Local Services Group
(13,148)
(9,812)
(1,359)
25%
Digital Media and Entertainment Group
(2,789)
(1,539)
(213)
45%
All others(2)
(9,388)
(9,160)
(1,268)
2%
Total segments adjusted EBITA
162,581
173,804
24,072
7%
Unallocated(3)
(12,143)
(6,190)
(857)
Inter-segment elimination
(2,527)
(2,586)
(359)
Consolidated adjusted EBITA
147,911
165,028
22,856
12%
(1)	 During fiscal year 2024, our segment reporting has been updated to reflect our Reorganization and the reclassification of the 
results of our DingTalk business, which was previously reported under Cloud Intelligence Group, to All others, the purpose of which 
was to provide DingTalk with greater autonomy to promote innovation and enhance competitiveness. Our CODM started to review 
information under this new reporting structure and segment reporting has been updated to conform to this change as well as the 
way we manage and monitor segment performance. Comparative figures were reclassified to conform to this presentation.
(2)	 All others include Sun Art, Freshippo, Alibaba Health, Lingxi Games, Intime, Intelligent Information Platform (which mainly consists 
of UCWeb and Quark businesses), Fliggy, DingTalk (previously reported under Cloud Intelligence Group segment) and other 
businesses.
(3)	 Unallocated primarily relates to certain costs incurred by corporate functions and other miscellaneous items that are not allocated 
to individual segments.
(4)	 For a more intuitive presentation, widening of loss in YoY% is shown in terms of negative growth rate, and narrowing of loss in 
YoY% is shown in terms of	positive growth rate.
Management Discussion and Analysis
103
Fiscal Year 2024 Annual Report

Taobao and Tmall Group
(i)	
Segment revenue
•	
China Commerce Retail Business
Revenue from our China commerce retail 
business in fiscal year 2024 was RMB414,414 
million (US$57,396 million), increased by 5% 
compared to RMB395,352 million in fiscal year 
2023.
Customer management revenue increased 
by 4% year-over-year, primarily due to an 
approximately 5% year-over-year growth in 
online GMV, excluding unpaid orders, while take 
rate remained stable year-over-year.
Direct sales and others revenue under China 
commerce retail business in fiscal year 2024 
was RMB110,405 million (US$15,291 million), 
increased by 6% compared to RMB103,811 
million in fiscal year 2023, primarily due to 
strong sales driven by consumer electronics and 
appliances.
•	
China Commerce Wholesale Business
Revenue from our China commerce wholesale 
business in fiscal year 2024 was RMB20,479 
million (US$2,836 million), increased by 15% 
compared to RMB17,854 million in fiscal year 
2023, primarily due to an increase in revenue 
from value-added services provided to paying 
members.
(ii)	
Segment adjusted EBITA
Taobao and Tmall Group adjusted EBITA 
increased by 3% to RMB194,827 million 
(US$26,983 million) in fiscal year 2024, compared 
to RMB189,140 million in fiscal year 2023. The 
increase was primarily due to an increase in 
revenue from customer management service 
and narrowing losses in certain businesses, 
partly offset by an increase in investment in user 
experience and technology infrastructure.
Cloud Intelligence Group
(i)	
Segment revenue
Revenue from Cloud Intelligence Group was 
RMB106,374 million (US$14,733 million) in 
fiscal year 2024, increased by 3% compared to 
RMB103,497 million in fiscal year 2023. Year-
over-year revenue growth was mainly driven 
by Alibaba-consolidated businesses. Overall 
revenue excluding Alibaba-consolidated 
subsidiaries decreased slightly year-over-year 
as we transition away from low-margin project-
based revenues. We expect the strong revenue 
growth in public cloud and AI-related products 
will offset the impact of the roll-off of project-
based revenues.
(ii)	
Segment adjusted EBITA
Cloud Intelligence Group adjusted EBITA 
increased by 49% to RMB6,121 million (US$848 
million) in fiscal year 2024, compared to 
RMB4,101 million in fiscal year 2023, primarily 
due to improving product mix through our focus 
on public cloud and operating efficiency.
Alibaba International Digital Commerce Group
(i)	
Segment revenue
•	
International Commerce Retail Business
Revenue from our International commerce retail 
business in fiscal year 2024 was RMB81,654 
million (US$11,309 million), increased by 60% 
compared to RMB50,933 million in fiscal year 
2023. The increase in revenue was primarily due 
to solid combined order growth of AIDC’s retail 
businesses, revenue contribution from AliExpress’ 
Choice as well as improvements in monetization. 
Of which, the year-over-year growth was 
mainly driven by revenue growth contributed 
by AliExpress and Trendyol of 36% and 18%, 
respectively, to the total increase of 60%. As 
certain of our international businesses generate 
revenue in local currencies while our reporting 
currency is Renminbi, AIDC’s revenue is affected 
by exchange rate fluctuations.
•	
International Commerce Wholesale Business
Revenue from our International commerce 
wholesale business in fiscal year 2024 was 
RMB20,944 million (US$2,901 million), increased 
by 7% compared to RMB19,573 million in fiscal 
year 2023. The increase was primarily due to an 
increase in revenue generated by cross-border 
related value-added services.
Management Discussion and Analysis
104
Alibaba Group Holding Limited

(ii)	
Segment adjusted EBITA
Alibaba International Digital Commerce Group 
adjusted EBITA was a loss of RMB8,035 million 
(US$1,113 million) in fiscal year 2024, compared 
to a loss of RMB4,944 million in fiscal year 2023. 
Losses increased year-over-year primarily 
because of increased investment in businesses 
including AliExpress’ Choice, Trendyol’s cross-
border business and Miravia, partly offset by 
improvements in monetization.
Cainiao Smart Logistics Network Limited
(i)	
Segment revenue
Revenue from Cainiao Smart Logistics Network 
Limited was RMB99,020 million (US$13,714 
million) in fiscal year 2024, increased by 28% 
compared to RMB77,512 million in fiscal year 
2023, primarily contributed by the increase in 
revenue from cross-border fulfillment services of 
17%, to the total increase of 28%.
(ii)	
Segment adjusted EBITA
Cainiao Smart Logistics Network Limited adjusted 
EBITA was a profit of RMB1,402 million (US$194 
million) in fiscal year 2024, compared to a loss 
of RMB391 million in fiscal year 2023. The year-
over-year increase was primarily due to the 
improved operating results from cross-border 
fulfillment services as well as domestic logistics 
services partly offset by retention incentives 
granted to Cainiao employees in connection with 
the withdrawal of its initial public offering.
Local Services Group
(i)	
Segment revenue
Revenue from Local Services Group was 
RMB59,802 million (US$8,282 million) in fiscal 
year 2024, increased by 19% compared to 
RMB50,249 million in fiscal year 2023, primarily 
due to the order growth of Ele.me and Amap.
(ii)	
Segment adjusted EBITA
Local Services Group adjusted EBITA was a loss of 
RMB9,812 million (US$1,359 million) in fiscal year 
2024, compared to a loss of RMB13,148 million in 
fiscal year 2023, primarily due to the continued 
narrowing of loss from our “To-Home” business 
driven by Ele.me’s improved unit economics and 
increasing business scale.
Digital Media and Entertainment Group
(i)	
Segment revenue
Revenue from Digital Media and Entertainment 
Group was RMB21,145 million (US$2,929 million) 
in fiscal year 2024, increased by 15% compared 
to RMB18,444 million in fiscal year 2023, primarily 
driven by the strong revenue growth of offline 
entertainment businesses of Alibaba Pictures.
(ii)	
Segment adjusted EBITA
Digital Media and Entertainment Group adjusted 
EBITA in fiscal year 2024 was a loss of RMB1,539 
million (US$213 million), compared to a loss 
of RMB2,789 million in fiscal year 2023. Loss 
reduced year-over-year primarily due to the 
increase in profitability of Alibaba Pictures.
All Others
(i)	
Segment revenue
Revenue from All others segment was 
RMB192,331 million (US$26,637 million) in 
fiscal year 2024, decreased by 2% compared to 
RMB197,115 million in fiscal year 2023, mainly 
due to the decrease in revenue from Sun Art, 
partly offset by the increase in revenue from 
Freshippo. The decrease in revenue from Sun Art 
was mainly driven by the scale down of supply 
chain business and the decrease in basket size.
(ii)	
Segment adjusted EBITA
Adjusted EBITA from All others segment in 
fiscal year 2024 was a loss of RMB9,160 million 
(US$1,268 million), compared to a loss of 
RMB9,388 million in fiscal year 2023.
Management Discussion and Analysis
105
Fiscal Year 2024 Annual Report

Cost of Revenue
Year ended March 31,
2023
2024
YoY % 
Change
RMB
RMB
US$
(in millions, except percentages)
Cost of revenue
549,695
586,323
81,205
7%
Percentage of revenue
63%
62%
Share-based compensation expense included in  
  cost of revenue
5,710
3,012
417
(47)%
Percentage of revenue
1%
0%
Cost of revenue excluding share-based  
  compensation expense
543,985
583,311
80,788
7%
Percentage of revenue
62%
62%
Our cost of revenue increased by 7% from RMB549,695 
million in fiscal year 2023 to RMB586,323 million 
(US$81,205 million) in fiscal year 2024. Without the 
effect of share-based compensation expense, cost 
of revenue as a percentage of revenue would have 
remained stable at 62% in fiscal year 2024 compared 
to fiscal year 2023.
Product Development Expenses
Year ended March 31,
2023
2024
YoY % 
Change
RMB
RMB
US$
(in millions, except percentages)
Product development expenses
56,744
52,256
7,237
(8)%
Percentage of revenue
7%
6%
Share-based compensation expense included  
  in product development expenses
13,514
7,623
1,056
(44)%
Percentage of revenue
2%
1%
Product development expenses excluding  
  share-based compensation expense
43,230
44,633
6,181
3%
Percentage of revenue
5%
5%
Management Discussion and Analysis
106
Alibaba Group Holding Limited

Our product development expenses decreased by 
8% from RMB56,744 million in fiscal year 2023 to 
RMB52,256 million (US$7,237 million) in fiscal year 
2024. Without the effect of share-based compensation 
expense, product development expenses as a 
percentage of revenue would have remained stable at 
5% in fiscal year 2024 compared to fiscal year 2023.
Sales and Marketing Expenses
Year ended March 31,
2023
2024
YoY % 
Change
RMB
RMB
US$
(in millions, except percentages)
Sales and marketing expenses
103,496
115,141
15,947
11%
Percentage of revenue
12%
12%
Share-based compensation expense included  
  in sales and marketing expenses
3,710
2,265
314
(39)%
Percentage of revenue
0%
0%
Sales and marketing expenses excluding  
  share-based compensation expense
99,786
112,876
15,633
13%
Percentage of revenue
12%
12%
Our sales and marketing expenses increased by 
11% from RMB103,496 million in fiscal year 2023 to 
RMB115,141 million (US$15,947 million) in fiscal year 
2024. Without the effect of share-based compensation 
expense, sales and marketing expenses as a 
percentage of revenue would have remained stable at 
12% in fiscal year 2024 compared to fiscal year 2023.
The year-over-year increase was primarily due to 
significant increase in marketing and promotional 
expenses, including apps promotional expenses, 
advertising expenses and other related incidental 
expenses that were incurred directly to improve 
user experience, to attract or retain consumers and 
merchants.
General and Administrative Expenses
Year ended March 31,
2023
2024
YoY % 
Change
RMB
RMB
US$
(in millions, except percentages)
General and administrative expenses
42,183
41,985
5,815
(0)%
Percentage of revenue
5%
5%
Share-based compensation expense included  
  in general and administrative expenses
7,897
5,646
782
(29)%
Percentage of revenue
1%
1%
General and administrative expenses excluding  
  share-based compensation expense
34,286
36,339
5,033
6%
Percentage of revenue
4%
4%
Our general and administrative expenses decreased 
from RMB42,183 million in fiscal year 2023 to 
RMB41,985 million (US$5,815 million) in fiscal year 
2024. Without the effect of share-based compensation 
expense, general and administrative expenses as a 
percentage of revenue would have remained stable at 
4% in fiscal year 2024 compared to fiscal year 2023.
Management Discussion and Analysis
107
Fiscal Year 2024 Annual Report

Amortization and impairment of intangible assets
Year ended March 31,
2023
2024
YoY % 
Change
RMB
RMB
US$
(in millions, except percentages)
Amortization and impairment of intangible assets
13,504
21,592
2,990
60%
Percentage of revenue
1%
2%
Amortization and impairment of intangible assets 
increased by 60% from RMB13,504 million in fiscal year 
2023 to RMB21,592 million (US$2,990 million) in fiscal 
year 2024. During fiscal year 2024, an impairment 
of intangible assets of RMB12,084 million (US$1,673 
million) was recorded relating to Sun Art within All 
others segment, which mainly include trade names, 
trademarks and domain names, considering lower 
than expected profitability as a result of uncertainties 
in the market environment. During fiscal year 2023, 
impairment of intangible assets of RMB2,811 million 
was recorded mainly relating to one of our import 
e-commerce platforms in China.
Impairment of goodwill
Impairment of goodwill in fiscal year 2024 was 
RMB10,521 million (US$1,457 million), increased by 
288% or RMB7,807 million from RMB2,714 million in 
fiscal year 2023. Impairment recorded in fiscal year 
2024 mainly represents the impairment of goodwill 
relating to Youku.
Income from Operations
Year ended March 31,
2023
2024
YoY % 
Change
RMB
RMB
US$
(in millions, except percentages)
Income from operations
100,351
113,350
15,699
13%
Percentage of revenue
12%
12%
Share-based compensation expense included  
  in income from operations
30,831
18,546
2,569
(40)%
Percentage of revenue
4%
2%
Income from operations excluding share-based
  compensation expense
131,182
131,896
18,268
1%
Percentage of revenue
16%
14%
Our income from operations increased by 13% from 
RMB100,351 million, or 12% of revenue, in fiscal year 
2023 to RMB113,350 million (US$15,699 million), or 
12% of revenue, in fiscal year 2024. The year-over-
year increase was primarily attributable to an increase 
in adjusted EBITA and a decrease in share-based 
compensation expense, partly offset by the increase in 
impairment of intangible assets and goodwill. During 
fiscal year 2024, the impairment of intangible assets 
and goodwill was mainly in relation to Sun Art and 
Youku respectively.
Interest and Investment Income, Net
Interest and investment income, net in fiscal year 2024 
was a loss of RMB9,964 million (US$1,380 million), 
compared to a loss of RMB11,071 million in fiscal year 
2023.
Other Income, Net
Other income, net in fiscal year 2024 was RMB6,157 
million (US$853 million), compared to RMB5,823 
million in fiscal year 2023.
Management Discussion and Analysis
108
Alibaba Group Holding Limited

Share of results of equity method investees in fiscal years 2023 and 2024 consisted of the following:
Year ended March 31,
2023
2024
RMB
RMB
US$
(in millions)
Share of profit (loss) of equity method investees:
  Ant Group
10,294
7,860
1,088
  Others
(5,481)
(2,154)
(298)
Impairment loss
(8,310)
(9,895)
(1,371)
Others(1)
(4,566)
(3,546)
(491)
Total
(8,063)
(7,735)
(1,072)
(1)	 Others mainly include basis differences arising from equity method investees, share-based compensation expense related to 
share-based awards granted to employees of our equity method investees, as well as gain or loss arising from the deemed 
disposal of the equity method investees.
We record our share of results of all equity method 
investees one quarter in arrears. The year-over-year 
decrease in share of profit of Ant Group reflected a 
RMB7.07 billion fine on Ant Group imposed by PRC 
regulators as announced in July 2023.
During the quarter ended September 30, 2023, 
Ant Group repurchased approximately 7% equity 
interest from its existing shareholders and the shares 
repurchased were allocated to the employee incentive 
plans of Ant Group. The number of shares held by 
us in Ant Group remains unchanged from a legal 
perspective, and our equity interest in Ant Group on a 
fully diluted basis remains unchanged at 33%.
For accounting purposes, we will take into 
consideration a proportionate share of equity interest 
held by the employee incentive plans of Ant Group to 
account for our share of results from our investment 
in Ant Group, subject to dilution as the equity interest 
under the employee incentive plans of Ant Group is 
transferred out.
Net Income
Our net income in fiscal year 2024 was RMB71,332 
million (US$9,879 million), increased by 9% or 
RMB5,759 million compared to RMB65,573 million 
in fiscal year 2023. The year-over-year increase was 
primarily attributable to the increase in income from 
operations, partly offset by the increase in net loss 
from our equity investments due to mark-to-market 
changes.
Comparison of Fiscal Years 2022 and 2023
For a discussion of our results of operations for the 
fiscal year ended March 31, 2022 compared with the 
fiscal year ended March 31, 2023, see “— Operating 
Results — Comparison of Fiscal Years 2022 and 2023” 
of our annual report on Form 20-F for the fiscal year 
ended March 31, 2023, filed with the SEC on July 21, 
2023.
Income Tax Expenses
Income tax expenses in fiscal year 2024 were 
RMB22,529 million (US$3,120 million), compared to 
RMB15,549 million in fiscal year 2023.
Share of Results of Equity Method Investees
Share of results of equity method investees in fiscal 
year 2024 was a loss of RMB7,735 million (US$1,072 
million), compared to a loss of RMB8,063 million in 
fiscal year 2023.
Management Discussion and Analysis
109
Fiscal Year 2024 Annual Report

Variable Interest Entity Financial 
Information
The following tables present the condensed 
consolidating schedule of operations and cash flows 
information for the fiscal years ended March 31, 
2022, 2023 and 2024, and condensed consolidating 
schedule of balance sheet information as of March 31, 
2023 and 2024 for:
•	
Alibaba Group Holding Limited (“parent”);
•	
the variable interest entities, including their 
subsidiaries, that together account for a 
significant majority of total revenue and assets of 
the variable interest entities as a group, which we 
collectively refer to as the “major variable interest 
entities and their subsidiaries”;
•	
subsidiaries that are, for accounting purposes 
only, the primary beneficiaries of the major 
variable interest entities; and
•	
other subsidiaries and consolidated entities, 
which include variable interest entities that are 
not major variable interest entities.
We conduct our business through a large number 
of subsidiaries and consolidated entities. We are 
presenting the condensed consolidating information 
for the major variable interest entities only. We believe 
this presentation provides a reasonably adequate 
basis for investors to evaluate the assets, operations 
and overall significance of the variable interest 
entities as a group, as well as the nature and amounts 
associated with intercompany transactions. The large 
number of variable interest entities not included as 
major variable interest entities are individually, and in 
the aggregate, not material for our company taken as 
a whole. To include them in the presentation would 
require tremendous time and efforts to prepare 
condensed consolidating schedules for them, 
which we do not believe would provide meaningful 
additional information to investors.
The amounts shown in the tables do not reconcile 
directly to financial information presented for the 
variable interest entities in our audited consolidated 
financial statements.
Although the variable interest entities hold licenses 
and approvals and assets for regulated activities 
that are necessary for our business operations, as 
well as certain equity investments in businesses, to 
which foreign investments are typically restricted or 
prohibited under applicable PRC law, we hold the 
significant majority of assets and operations in our 
subsidiaries and the significant majority of our revenue 
is captured directly by our subsidiaries. Therefore, our 
subsidiaries directly capture the significant majority of 
the profits and associated cash flow from operations, 
without having to rely on contractual arrangements to 
transfer cash flow from the variable interest entities to 
our subsidiaries.
Management Discussion and Analysis
110
Alibaba Group Holding Limited

For the year ended March 31, 2024
Parent
Other 
Subsidiaries 
and 
Consolidated 
Entities
Major VIEs  
and their 
Subsidiaries
Primary 
Beneficiaries 
of Major 
VIEs
Eliminations
Consolidated 
Total
RMB
RMB
RMB
RMB
RMB
RMB
US$
(in millions)
Revenue from third parties
—
782,497
90,662
68,009
—
941,168
130,350
Revenue from group companies
—
11,731
8,595
192,994
(213,320)
—
—
Total cost and expenses
(327)
(845,402)
(103,992)(1)
(157,042)
278,945
(827,818)
(114,651)
Income (loss) from subsidiaries and VIEs
86,057
123,181
—
(3,093)
(206,145)
—
—
Income (loss) from operations
85,730
72,007
(4,735)
100,868
(140,520)
113,350
15,699
Other income and expenses
(5,989)
24,387
31
35,442
(65,625)
(11,754)
(1,628)
Income tax (expenses) credit
—
(6,890)
1,428
(17,067)
—
(22,529)
(3,120)
Share of results of equity method investees
—
(11,656)
(17)
3,938
—
(7,735)
(1,072)
Net income (loss)
79,741
77,848
(3,293)
123,181
(206,145)
71,332
9,879
Net loss attributable to noncontrolling interests
—
8,477
200
—
—
8,677
1,202
Accretion of mezzanine equity
—
(268)
—
—
—
(268)
(37)
Net income (loss) attributable to ordinary shareholders
79,741
86,057
(3,093)
123,181
(206,145)
79,741
11,044
For the year ended March 31, 2023
Parent
Other 
Subsidiaries 
and 
Consolidated 
Entities
Major VIEs 
and their 
Subsidiaries
Primary 
Beneficiaries 
of Major 
VIEs
Eliminations
Consolidated 
Total
RMB
RMB
RMB
RMB
RMB
RMB
(in millions)
Revenue from third parties
—
709,421
88,121
71,145
—
868,687
Revenue from group companies
—
29,159
5,671
136,113
(170,943)
—
Total cost and expenses
(846)
(763,158)
(97,402)(1)
(168,473)
261,543
(768,336)
Income from subsidiaries and VIEs
84,000
100,379
—
3,031
(187,410)
—
Income (loss) from operations
83,154
75,801
(3,610)
41,816
(96,810)
100,351
Other income and expenses
(10,645)
11,003
6,557
72,519
(90,600)
(11,166)
Income tax (expenses) credit
—
(6,551)
117
(9,115)
—
(15,549)
Share of results of equity method investees
—
(3,176)
(46)
(4,841)
—
(8,063)
Net income
72,509
77,077
3,018
100,379
(187,410)
65,573
Net loss attributable to noncontrolling interests
—
7,197
13
—
—
7,210
Accretion of mezzanine equity
—
(274)
—
—
—
(274)
Net income attributable to ordinary shareholders
72,509
84,000
3,031
100,379
(187,410)
72,509
Management Discussion and Analysis
111
Fiscal Year 2024 Annual Report

For the year ended March 31, 2022
Parent
Other 
Subsidiaries 
and 
Consolidated 
Entities
Major VIEs 
and their 
Subsidiaries
Primary 
Beneficiaries 
of Major 
VIEs
Eliminations
Consolidated 
Total
RMB
RMB
RMB
RMB
RMB
RMB
(in millions)
Revenue from third parties
—
691,997
87,337
73,728
—
853,062
Revenue from group companies
—
75,610
8,485
160,947
(245,042)
—
Total cost and expenses
(444)
(771,883)
(96,262)(1)
(189,014)
274,179
(783,424)
Income from subsidiaries and VIEs
63,745
81,515
—
5,284
(150,544)
—
Income (loss) from operations
63,301
77,239
(440)
50,945
(121,407)
69,638
Other income and expenses
(1,342)
(27,923)
5,227
43,087
(29,137)
(10,088)
Income tax expenses
—
(15,506)
(258)
(11,051)
—
(26,815)
Share of results of equity method investees
—
15,055
755
(1,466)
—
14,344
Net income
61,959
48,865
5,284
81,515
(150,544)
47,079
Net loss attributable to noncontrolling interests
—
15,170
—
—
—
15,170
Accretion of mezzanine equity
—
(290)
—
—
—
(290)
Net income attributable to ordinary shareholders
61,959
63,745
5,284
81,515
(150,544)
61,959
Note:
(1)	 These include technical service fee incurred by major VIEs and their subsidiaries for exclusive technical service provided by primary 
beneficiaries of major VIEs to major VIEs and their subsidiaries in the amounts of RMB17,225 million, RMB15,445 million and 
RMB11,689 million (US$1,619 million) for the years ended March 31, 2022, 2023 and 2024, respectively.
Management Discussion and Analysis
112
Alibaba Group Holding Limited

For the year ended March 31, 2024
Parent
Other 
Subsidiaries 
and 
Consolidated 
Entities
Major VIEs 
and their 
Subsidiaries
Primary 
Beneficiaries 
of Major 
VIEs
Eliminations
Consolidated 
Total
RMB
RMB
RMB
RMB
RMB
RMB
US$
(in millions)
Net cash provided by operating activities
93,308(1)
112,457
8,994
163,315
(195,481)
182,593
25,289
Net cash provided by (used in) investing activities
11,838(1)
922
(10,596)(2)
(20,462)
(3,526)
(21,824)
(3,023)
Net cash (used in) provided by financing activities
(104,666 )(1)
(60,507)
5,451(2)
(147,529)
199,007
(108,244)
(14,992)
Effect of exchange rate changes on cash and cash  
  equivalents, restricted cash and escrow receivables
58
4,328
3
—
—
4,389
608
Increase (Decrease) in cash and cash equivalents,  
  restricted cash and escrow receivables
538
57,200
3,852
(4,676)
—
56,914
7,882
Cash and cash equivalents, restricted cash and escrow  
  receivables at the beginning of the year
576
162,709
7,924
58,301
—
229,510
31,787
Cash and cash equivalents, restricted cash and escrow  
  receivables at the end of the year
1,114
219,909
11,776
53,625
—
286,424
39,669
Notes:
(1)	 For the year ended March 31, 2024, the cash transfer from the parent to our subsidiaries amounting to RMB74,951 million 
(US$10,381 million), of which RMB67,670 million (US$9,373 million) and RMB7,281 million (US$1,008 million) were included in the 
parent’s net cash provided by investing activities and net cash used in financing activities, respectively.
	
For the year ended March 31, 2024, the cash transfer from our subsidiaries to the parent amounting to RMB193,629 million 
(US$26,817 million), of which RMB98,174 million (US$13,597 million), RMB81,979 million (US$11,354 million) and RMB13,476 million 
(US$1,866 million) were included in the parent’s net cash provided by operating activities and investing activities, and net cash 
used in financing activities, respectively.
(2)	 For the year ended March 31, 2024, the cash transfer from our subsidiaries and consolidated entities to the major VIEs and their 
subsidiaries amounting to RMB17,986 million (US$2,491 million), of which RMB8,319 million (US$1,152 million) and RMB9,667 
million (US$1,339 million) were included in the major VIEs and their subsidiaries’ net cash used in investing activities and net cash 
provided by financing activities, respectively.
	
For the year ended March 31, 2024, the cash transfer from the major VIEs and their subsidiaries to our subsidiaries and 
consolidated entities amounting to RMB25,432 million (US$3,522 million), of which RMB19,933 million (US$2,760 million) and 
RMB5,499 million (US$762 million) were included in the major VIEs and their subsidiaries’ net cash used in investing activities and 
net cash provided by financing activities, respectively.
(3)	 See “— Liquidity and Capital Resources — Holding Company Structure and Cash Flows through Our Company” for nature of cash 
transfers mentioned above.
Management Discussion and Analysis
113
Fiscal Year 2024 Annual Report

For the year ended March 31, 2023
Parent
Other 
Subsidiaries 
and 
Consolidated 
Entities
Major VIEs 
and their 
Subsidiaries
Primary 
Beneficiaries 
of Major 
VIEs
Eliminations
Consolidated 
Total
RMB
RMB
RMB
RMB
RMB
RMB
(in millions)
Net cash provided by operating activities
71,885(1)
154,186
3,622
196,309
(226,250)
199,752
Net cash used in investing activities
(12,290)(1)
(87,248)
(2,003)(2)
(100,132)
66,167
(135,506)
Net cash (used in) provided by financing activities
(59,439)(1)
(83,590)
1,766(2)
(84,439)
160,083
(65,619)
Effect of exchange rate changes on cash and cash
  equivalents, restricted cash and escrow receivables
33
3,495
2
—
—
3,530
Increase (Decrease) in cash and cash equivalents,
  restricted cash and escrow receivables
189
(13,157)
3,387
11,738
—
2,157
Cash and cash equivalents, restricted cash and escrow
  receivables at the beginning of the year
387
175,866
4,537
46,563
—
227,353
Cash and cash equivalents, restricted cash and escrow
  receivables at the end of the year
576
162,709
7,924
58,301
—
229,510
Notes:
(1)	 For the year ended March 31, 2023, the cash transfer from the parent to our subsidiaries amounting to RMB32,025 million, of which 
RMB31,088 million and RMB937 million were included in the parent’s net cash used in investing activities and financing activities, 
respectively.
	
For the year ended March 31, 2023, the cash transfer from our subsidiaries to the parent amounting to RMB112,153 million, of 
which RMB75,355 million, RMB20,565 million and RMB16,233 million were included in the parent’s net cash provided by operating 
activities, net cash used in investing activities and financing activities, respectively.
(2)	 For the year ended March 31, 2023, the cash transfer from our subsidiaries and consolidated entities to the major VIEs and their 
subsidiaries amounting to RMB21,283 million, of which RMB11,858 million and RMB9,425 million were included in the major VIEs 
and their subsidiaries’ net cash used in investing activities and net cash provided by financing activities, respectively.
	
For the year ended March 31, 2023, the cash transfer from the major VIEs and their subsidiaries to our subsidiaries and 
consolidated entities amounting to RMB14,172 million, of which RMB6,513 million and RMB7,659 million were included in the major 
VIEs and their subsidiaries’ net cash used in investing activities and net cash provided by financing activities, respectively.
Management Discussion and Analysis
114
Alibaba Group Holding Limited

For the year ended March 31, 2022
Parent
Other 
Subsidiaries 
and 
Consolidated 
Entities
Major VIEs 
and their 
Subsidiaries
Primary 
Beneficiaries 
of Major 
VIEs
Eliminations
Consolidated 
Total
RMB
RMB
RMB
RMB
RMB
RMB
(in millions)
Net cash (used in) provided by operating activities
(4,739)
219,750
18,811
21,498
(112,561)
142,759
Net cash used in investing activities
(20,188)(1)
(235,528)
(15,672)(2)
(32,365)
105,161
(198,592)
Net cash provided by (used in) financing activities
24,920(1)
(51,502)
(9,099)(2)
(36,168)
7,400
(64,449)
Effect of exchange rate changes on cash and cash equivalents,  
  restricted cash and escrow receivables
(36)
(8,798)
—
—
—
(8,834)
Decrease in cash and cash equivalents,  
  restricted cash and escrow receivables
(43)
(76,078)
(5,960)
(47,035)
—
(129,116)
Cash and cash equivalents, restricted cash and escrow  
  receivables at the beginning of the year
430
251,944
10,497
93,598
—
356,469
Cash and cash equivalents, restricted cash and escrow 
  receivables at the end of the year
387
175,866
4,537
46,563
—
227,353
Notes:
(1)	 For the year ended March 31, 2022, the cash transfer from the parent to our subsidiaries amounting to RMB20,188 million was 
included in the parent’s net cash used in investing activities.
	
For the year ended March 31, 2022, the cash transfer from our subsidiaries to the parent amounting to RMB95,621 million was 
included in the parent’s net cash provided by financing activities.
(2)	 For the year ended March 31, 2022, the cash transfer from our subsidiaries and consolidated entities to the major VIEs and their 
subsidiaries amounting to RMB2,539 million, of which RMB35 million and RMB2,504 million were included in the major VIEs and 
their subsidiaries’ net cash used in investing activities and financing activities, respectively.
	
For the year ended March 31, 2022, the cash transfer from the major VIEs and their subsidiaries to our subsidiaries and 
consolidated entities amounting to RMB24,404 million, of which RMB11,774 million and RMB12,630 million were included in the 
major VIEs and their subsidiaries’ net cash used in investing activities and financing activities, respectively.
Management Discussion and Analysis
115
Fiscal Year 2024 Annual Report

As of March 31, 2024
Parent
Other 
Subsidiaries 
and 
Consolidated 
Entities
Major VIEs 
and their 
Subsidiaries
Primary 
Beneficiaries 
of Major 
VIEs
Eliminations
Consolidated 
Total
RMB
RMB
RMB
RMB
RMB
RMB
US$
(in millions)
Cash and cash equivalents and short-term  
  investments
1,114
332,430
21,276
156,260
—
511,080
70,784
Investments in equity method investees and  
  equity securities and other investments
—
242,911
27,018
214,093
—
484,022
67,036
Accounts receivable and contract assets,  
  net of allowance
—
14,074
15,608
1,004
—
30,686
4,250
Amounts due from group companies
49,096
299,957
31,746
227,363
(608,162)
—
—
Prepayments and other assets
527
198,891
24,104
43,729
—
267,251
37,013
Interest in subsidiaries and VIEs
1,180,705
402,275
—
4,983
(1,587,963)
—
—
Property and equipment and intangible assets
—
186,545
10,053
15,513
—
212,111
29,378
Goodwill
—
257,719
1,960
—
—
259,679
35,965
Total assets
1,231,442
1,934,802
131,765
662,945
(2,196,125)
1,764,829
244,426
Amounts due to group companies
110,867
242,279
75,643
179,373
(608,162)
—
—
Accrued and other liabilities
134,031
327,402
36,467
77,443
—
575,343
79,684
Deferred revenue and customer advances
—
58,166
14,867
3,854
—
76,887
10,649
Total liabilities
244,898
627,847
126,977
260,670
(608,162)
652,230
90,333
Mezzanine equity
—
10,728
—
—
—
10,728
1,486
Total shareholders’ equity
986,544
1,180,705
4,983
402,275
(1,587,963)
986,544
136,635
Noncontrolling interests
—
115,522
(195)
—
—
115,327
15,972
Total liabilities, mezzanine equity and equity
1,231,442
1,934,802
131,765
662,945
(2,196,125)
1,764,829
244,426
Management Discussion and Analysis
116
Alibaba Group Holding Limited

As of March 31, 2023
Parent
Other 
Subsidiaries 
and 
Consolidated 
Entities
Major VIEs 
and their 
Subsidiaries
Primary 
Beneficiaries 
of Major 
VIEs
Eliminations
Consolidated 
Total
RMB
RMB
RMB
RMB
RMB
RMB
(in millions)
Cash and cash equivalents and short-term investments
576
301,264
22,301
195,437
—
519,578
Investments in equity method investees and  
  equity securities and other investments
—
375,195
32,556
50,258
—
458,009
Accounts receivable and contract assets, net of allowance
—
14,165
17,084
885
—
32,134
Amounts due from group companies
99,536
319,591
19,812
208,070
(647,009)
—
Prepayments and other assets
868
186,896
15,334
49,190
—
252,288
Interest in subsidiaries and VIEs
1,123,451
217,954
—
5,850
(1,347,255)
—
Property and equipment and intangible assets
—
193,827
8,910
20,207
—
222,944
Goodwill
—
266,133
1,958
—
—
268,091
Total assets
1,224,431
1,875,025
117,955
529,897
(1,994,264)
1,753,044
Amounts due to group companies
103,507
243,398
66,683
233,421
(647,009)
—
Accrued and other liabilities
131,267
317,945
32,040
74,016
—
555,268
Deferred revenue and customer advances
—
57,100
13,249
4,506
—
74,855
Total liabilities
234,774
618,443
111,972
311,943
(647,009)
630,123
Mezzanine equity
—
9,858
—
—
—
9,858
Total shareholders’ equity
989,657
1,123,451
5,850
217,954
(1,347,255)
989,657
Noncontrolling interests
—
123,273
133
—
—
123,406
Total liabilities, mezzanine equity and equity
1,224,431
1,875,025
117,955
529,897
(1,994,264)
1,753,044
Management Discussion and Analysis
117
Fiscal Year 2024 Annual Report

Liquidity and Capital 
Resources
We fund our operations and strategic investments 
from cash generated from our operations and through 
debt and equity financing. We generated RMB142,759 
million, RMB199,752 million and RMB182,593 million 
(US$25,289 million) of cash from operating activities 
for fiscal years 2022, 2023 and 2024, respectively. As 
of March 31, 2024, we had cash and cash equivalents, 
short-term investments and other treasury 
investments of RMB248,125 million (US$34,365 
million), RMB262,955 million (US$36,419 million) and 
RMB106,150 million (US$14,701 million), respectively. 
Short-term investments include investments in fixed 
deposits with original maturities between three 
months and one year and certain investments in 
wealth management products, certificates of deposits, 
marketable debt securities and other investments 
whereby we have the intention to redeem within 
one year. Other treasury investments mainly include 
investments in fixed deposits, certificates of deposits 
and marketable debt securities with original maturities 
over one year for treasury purposes. The remaining 
maturities of these treasury investments held by us 
generally range from one to three years.
In November 2014, we issued unsecured senior 
notes, including floating rate and fixed rate notes, 
with varying maturities for an aggregate principal 
amount of US$8.0 billion. Interest on the unsecured 
senior notes is payable in arrears, quarterly for the 
floating rate notes and semi-annually for the fixed 
rate notes. We used the proceeds from the issuance of 
the unsecured senior notes to refinance our previous 
syndicated loan arrangements in the same amount. 
In November 2017, November 2019 and November 
2021, we repaid US$5.05 billion of our US$8.0 billion 
unsecured senior notes that became due. We are not 
subject to any financial covenant or other significant 
operating covenants under the unsecured senior 
notes. See note 21 to our audited consolidated 
financial statements included in this annual report for 
further information on unsecured senior notes.
In March 2016, we signed a five-year US$3.0 billion 
syndicated loan agreement with a group of eight 
lead arrangers, which we subsequently drew down 
in April 2016. The loan was upsized from US$3.0 
billion to US$4.0 billion in May 2016 through a general 
syndication and the upsized portion was subsequently 
drawn down in August 2016. The loan had a five-year 
bullet maturity and was priced at 110 basis points over 
LIBOR. In May 2019, we amended the pricing of the 
loan to 85 basis points over LIBOR and extended the 
maturity to May 2024. We further amended the pricing 
of the loan to 80 basis points over SOFR with a credit 
adjustment spread in May 2023 and extended the 
maturity to May 2028 in July 2023. The use of proceeds 
of the loan is for general corporate and working 
capital purposes (including funding our acquisitions).
In April 2017, we entered into a revolving credit facility 
agreement with certain financial institutions for an 
amount of US$5.15 billion, which we did not draw 
down during the availability period. The interest rate 
for this credit facility was calculated based on LIBOR 
plus 95 basis points. This loan facility is reserved for 
future general corporate and working capital purposes 
(including funding our acquisitions). In June 2021, the 
terms of this facility were amended and the amount 
of the credit facility was increased to US$6.5 billion. 
The expiration date of the credit facility was extended 
to June 2026. Under the terms of the amended facility, 
the interest rate on any outstanding utilized amount 
was calculated based on LIBOR plus 80 basis points. In 
May 2023, we amended the pricing of the outstanding 
utilized amount to SOFR with a credit adjustment 
spread plus 80 basis points. We have not yet drawn 
down this facility.
In December 2017, we issued an additional aggregate 
of US$7.0 billion unsecured senior notes. In June 
2023, we repaid US$0.7 billion of our US$7.0 billion 
unsecured senior notes that became due. We are not 
subject to any financial covenant or other significant 
operating covenants under the unsecured senior 
notes. See note 21 to our audited consolidated 
financial statements included in this annual report for 
further information on unsecured senior notes.
Management Discussion and Analysis
118
Alibaba Group Holding Limited

In February 2021, we issued unsecured fixed rate 
senior notes with varying maturities for an aggregate 
principal amount of US$5.0 billion. Interest on the 
unsecured senior notes is payable semi-annually. 
Except for the sustainability notes we set aside for 
an aggregate principal amount of US$1.0 billion, 
we have used the proceeds from the issuance of 
the remaining unsecured senior notes for general 
corporate purposes, including working capital needs, 
repayment of offshore debt and potential acquisitions 
of or investments in complementary businesses. We 
have used the net proceeds from the issuance of the 
sustainability notes to finance or refinance, in whole 
or in part, one or more of our new or existing eligible 
projects in accordance with our sustainable finance 
framework as described in the final prospectus 
supplement relating to the offering. Examples of 
eligible projects include those in the sectors of green 
buildings, energy efficiency, COVID-19 crisis response, 
renewable energy and circular economy and design. 
See note 21 to our audited consolidated financial 
statements included in this annual report for further 
information on unsecured senior notes.
As of March 31, 2024, we also had other bank 
borrowings of RMB39,607 million (US$5,486 million), 
primarily used for our capital expenditures in relation 
to the construction of corporate campuses, office 
facilities and infrastructure for logistics business, and 
for other working capital purposes. See note 20 to our 
audited consolidated financial statements included in 
this annual report for further information.
We believe that our current levels of cash and cash 
flows from operations will be sufficient to meet 
our anticipated cash needs for at least the next 
twelve months. However, we may need additional 
cash resources in the future if we find and wish to 
pursue opportunities for investment, acquisition, 
strategic cooperation or other similar actions, which 
may include investing in technology, infrastructure, 
including data management and analytics solutions, 
or related talent. If we determine that our cash 
requirements exceed our amounts of cash on hand or 
if we decide to further optimize our capital structure, 
we may seek to issue additional debt or equity 
securities or obtain credit facilities or other sources of 
funding.
The following table sets out a summary of our cash flows for the periods indicated:
Year ended March 31,
2022
2023
2024
RMB
RMB
RMB
US$
(in millions)
Net cash provided by operating activities
142,759
199,752
182,593
25,289
Net cash used in investing activities
(198,592)
(135,506)
(21,824)
(3,023)
Net cash used in financing activities
(64,449)
(65,619)
(108,244)
(14,992)
Cash Flows from Operating Activities
Net cash provided by operating activities in fiscal year 
2024 was RMB182,593 million (US$25,289 million), and 
primarily consisted of net income of RMB71,332 million 
(US$9,879 million), as adjusted for non-cash items and 
the effects of changes in working capital and other 
activities. Adjustments for non-cash items primarily 
included depreciation and impairment of property and 
equipment, and operating lease cost relating to land 
use rights of RMB26,640 million (US$3,690 million), 
loss related to equity securities and other investments 
of RMB23,480 million (US$3,252 million), impairment 
of goodwill and intangible assets of RMB22,610 
million (US$3,131 million), share-based compensation 
expense of RMB18,546 million (US$2,569 million), 
and amortization of intangible assets and licensed 
copyrights of RMB17,864 million (US$2,474 million). 
Changes in working capital and other activities 
mainly consisted of an increase of RMB37,621 million 
(US$5,209 million) in prepayments, receivables and 
other assets, and long-term licensed copyrights, 
partially offset by an increase of RMB27,126 million 
(US$3,757 million) in accrued expenses, accounts 
payable and other liabilities.
Management Discussion and Analysis
119
Fiscal Year 2024 Annual Report

Net cash provided by operating activities in fiscal year 
2023 was RMB199,752 million, and primarily consisted 
of net income of RMB65,573 million, as adjusted for 
non-cash items and the effects of changes in working 
capital and other activities. Adjustments for non-cash 
items primarily included share-based compensation 
expense of RMB30,831 million, depreciation and 
impairment of property and equipment, and operating 
lease cost relating to land use rights of RMB27,799 
million, amortization of intangible assets and licensed 
copyrights of RMB19,139 million and loss related to 
equity securities and other investments of RMB14,911 
million. Changes in working capital and other activities 
mainly consisted of an increase of RMB11,159 million 
in accrued expenses, accounts payable and other 
liabilities and a decrease of RMB8,605 million in 
prepayments, receivables and other assets, and long-
term licensed copyrights.
Net cash provided by operating activities in fiscal year 
2024 was RMB182,593 million (US$25,289 million), 
decreased by 9% compared to RMB199,752 million in 
fiscal year 2023. The year-over-year decrease mainly 
reflected special dividends of RMB14,464 million from 
Ant Group in fiscal year 2023 and changes in working 
capital, partially offset by the year-over-year increase 
in adjusted EBITA.
Please also see our consolidated statements of cash 
flows set forth in our audited consolidated financial 
statements included in this annual report.
Cash Flows from Investing Activities
Net cash used in investing activities in fiscal year 
2024 was RMB21,824 million (US$3,023 million) 
primarily reflected an increase in other treasury 
investments by RMB64,392 million (US$8,918 million), 
capital expenditures of RMB32,087 million (US$4,444 
million), as well as cash outflow of RMB20,969 million 
(US$2,904 million) for investment and acquisition 
activities. These cash outflows were partially offset by 
a decrease in short-term investments by RMB71,426 
million (US$9,892 million) and cash inflow of 
RMB23,930 million (US$3,314 million) from disposal of 
investments.
Net cash used in investing activities in fiscal 
year 2023 was RMB135,506 million, and was 
primarily attributable to an increase in short-term 
investments by RMB61,086 million, an increase in 
other treasury investments by RMB40,794 million, 
capital expenditures of RMB34,330 million primarily 
in connection with the acquisitions of land use 
rights, property and equipment, and cash outflow 
of RMB23,574 million for investment and acquisition 
activities, partially offset by cash inflow of RMB22,734 
million from disposal of investments.
Cash Flows from Financing Activities
Net cash used in financing activities in fiscal year 2024 
was RMB108,244 million (US$14,992 million) primarily 
reflected cash used in repurchase of ordinary shares 
of RMB88,745 million (US$12,291 million) and dividend 
paid of RMB17,946 million (US$2,485 million).
Net cash used in financing activities in fiscal year 2023 
was RMB65,619 million and was primarily reflected 
cash used in repurchase of ordinary shares of 
RMB74,746 million, partially offset by the net proceeds 
from bank borrowings and other borrowings of 
RMB11,342 million.
Capital Expenditures
Our capital expenditures have been incurred primarily 
in relation to (i) the acquisition of computer equipment 
and construction of data centers relating to our Cloud 
business and the operation of our mobile platforms 
and websites; (ii) the acquisition of infrastructure for 
logistics services and direct sales businesses; and (iii) 
the acquisition of land use rights and construction of 
corporate campuses and office facilities. In fiscal years 
2022, 2023 and 2024, our capital expenditures totaled 
RMB53,309 million, RMB34,330 million and RMB32,087 
million (US$4,444 million), respectively.
Holding Company Structure and Cash 
Flows through Our Company
We are a holding company with no operation other 
than ownership of operating subsidiaries in Chinese 
mainland, Hong Kong S.A.R., and elsewhere that own 
and operate our marketplaces and other businesses 
as well as a portfolio of intellectual property rights. As 
a result, we rely on dividends and other distributions 
paid by our operating subsidiaries for our cash and 
financing requirements, including the funds necessary 
to repurchase shares, to pay dividends and other cash 
distribution to our shareholders, fund inter-company 
loans, service outstanding debts and pay our 
expenses. If our operating subsidiaries incur additional 
debt on their own, the instruments governing the debt 
may restrict the ability of our operating subsidiaries 
to pay dividends or make other distributions or 
remittances, including loans, to us.
Management Discussion and Analysis
120
Alibaba Group Holding Limited

Our holding company structure differs from some 
of our peers in that, although the variable interest 
entities hold licenses and approvals and assets for 
regulated activities that are necessary for our business 
operations, as well as certain equity interests in 
businesses, to which foreign investments are typically 
restricted or prohibited under applicable PRC law, we 
hold the significant majority of assets and operations 
in our subsidiaries and the significant majority of 
our revenue is captured directly by our subsidiaries. 
Therefore, our subsidiaries directly capture the 
significant majority of profits and associated cash flow 
from operations, without having to rely on contractual 
arrangements to transfer cash flow from the variable 
interest entities to our subsidiaries. In fiscal years 2022, 
2023 and 2024, the significant majority of our revenues 
were generated by our subsidiaries. See “Business 
Overview — Organizational Structure” for a description 
of these contractual arrangements and the structure 
of our company. Also see “— Operating Results — 
Variable Interest Entity Financial Information” for 
further financial information of Alibaba Group Holding 
Limited, the major variable interest entities and their 
subsidiaries, our subsidiaries that are, for accounting 
purposes only, the primary beneficiaries of the major 
variable interest entities, and other subsidiaries and 
consolidated entities.
Investors in our securities, including our ADSs, Shares 
and notes, should note that, to the extent cash or 
assets in our business is in the PRC or a PRC entity, 
the funds or assets may not be available to fund 
operations or for other use outside of the PRC due to 
interventions in or the imposition of restrictions and 
limitations on the ability of us or our subsidiaries, 
or the VIEs by the PRC government to transfer cash 
or assets. Under PRC laws and regulations, our PRC 
subsidiaries are subject to certain restrictions with 
respect to paying dividends or otherwise transferring 
any of their net assets to us. Applicable PRC law 
permits payment of dividends to us by our operating 
subsidiaries in China only out of their retained 
earnings, if any, determined in accordance with PRC 
accounting standards and regulations. Our operating 
subsidiaries in China are also required to set aside a 
portion of their net income, if any, each year to fund 
general reserves for appropriations until this reserve 
has reached 50% of the related subsidiary’s registered 
capital. These reserves are not distributable as cash 
dividends. In addition, registered share capital and 
capital reserve accounts are also restricted from 
distribution. As of March 31, 2024, these restricted 
net assets totaled RMB317.0 billion (US$43.9 billion). 
See note 23 to our audited consolidated financial 
statements included in this annual report. Also see 
“Risk Factors — Risks Related to Doing Business in the 
People’s Republic of China — We rely to a significant 
extent on dividends, loans and other distributions on 
equity paid by our operating subsidiaries in China.” 
Remittance of dividends by a wholly foreign-owned 
enterprise out of China is also subject to certain 
restrictions on currency exchange or outbound 
capital flows. See “Risk Factors — Risks Related to 
Doing Business in the People’s Republic of China — 
Regulations on currency exchange or outbound capital 
flows may limit our ability to utilize our PRC revenue 
effectively.”
Under the PRC Enterprise Income Tax Law, a 
withholding tax of 5% to 10% is generally levied 
on dividends declared by companies in China to 
their non-resident enterprise investors. As of March 
31, 2024, we have accrued the withholding tax on 
substantially all of the earnings distributable by our 
subsidiaries in China, except for those being reserved 
for permanent reinvestment in China of RMB304.7 
billion (US$42.2 billion). See “— Components of Results 
of Operations — Taxation — PRC Withholding Tax.”
We do not have specific cash management policies in 
place that dictate how funds are transferred between 
Alibaba Group Holding Limited, our subsidiaries, the 
VIEs or our investors. However, we have implemented 
procedures and control mechanisms to manage the 
transfer of funds within our organization to support 
our business needs and in compliance with applicable 
laws and regulations. 
For the years ended March 31, 2022, 2023 and 2024, 
Alibaba Group Holding Limited provided capital 
contributions and loans, and repaid loans, in the 
aggregate amounts of RMB20,188 million, RMB32,025 
million and RMB74,951 million (US$10,381 million), 
respectively, to our subsidiaries, and our subsidiaries 
provided dividends and loans, and repaid loans, in the 
aggregate amounts of RMB95,621 million, RMB112,153 
million and RMB193,629 million (US$26,817 million), 
respectively, to Alibaba Group Holding Limited.
For the years ended March 31, 2022, 2023 and 2024, 
our subsidiaries and consolidated entities provided 
loans and repaid loans, in the aggregate amounts of 
RMB2,539 million, RMB21,283 million and RMB17,986 
million (US$2,491 million) to the major VIEs and their 
subsidiaries, and the major VIEs and their subsidiaries 
provided loans, repaid loans and paid technical 
service fees to our subsidiaries and consolidated 
entities in the aggregate amounts of RMB24,404 
million, RMB14,172 million and RMB25,432 million 
Management Discussion and Analysis
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Fiscal Year 2024 Annual Report

(US$3,522 million), respectively. See “— Operating 
Results — Variable Interest Entity Financial Information” 
for classification of cashflow detailed in footnotes 
to the condensed consolidating schedule. We have 
settled and will continue to settle fees under the 
contractual arrangements with the variable interest 
entities. For a condensed consolidating schedule 
of financial information that disaggregates the 
operations and depicts the financial position, cash 
flows, and results of operations for the same periods 
for which audited consolidated financial statements 
are required, see “— Operating Results — Variable 
Interest Entity Financial Information.” Please also see 
the consolidated financial statements included in this 
annual report for more financial information.
For fiscal year 2023, we declared a cash dividend 
in the amount of US$0.125 per Share or US$1.00 
per ADS, for a total amount of approximate US$2.5 
billion. For fiscal year 2024, we declared a cash 
dividend in the amount of US$0.2075 per Share or 
US$1.66 per ADS, consisting of (i) a regular dividend 
in the amount of US$0.125 per Share or US$1.00 per 
ADS and (ii) a one-time extraordinary dividend in 
the amount of US$0.0825 per Share or US$0.66 per 
ADS as a distribution of proceeds from disposition of 
certain financial investments, for a total amount of 
US$4 billion. See “Other Information to Shareholders 
— Taxation — Material United States Federal Income 
Tax Considerations — Taxation of Dividends.” For PRC 
and United States federal income tax considerations 
of an investment in our ADS, see “Other Information to 
Shareholders — Taxation.”
Inflation
Inflation in China has not materially impacted our 
results of operations in recent years. Although we 
have not been materially affected by inflation in the 
past, we can provide no assurance that we will not be 
affected in the future by higher inflation rates in China.
Critical Accounting Policies and Estimates
Our significant accounting policies are set forth in note 
2 to our audited consolidated financial statements 
included in this annual report. The preparation of 
our consolidated financial statements requires our 
management to make estimates and assumptions 
that affect the amounts reported in the consolidated 
financial statements. Our management periodically 
re-evaluates these estimates and assumptions based 
on historical experience and other factors, including 
expectations of future events that they believe to be 
reasonable under the circumstances. The estimates 
or assumptions related to the impacts of the conflict 
on economic conditions also require our significant 
judgment. We have identified the following accounting 
policies as the most critical to an understanding of our 
financial position and results of operations, because 
the application of these policies requires significant 
and complex management estimates, assumptions 
and judgment, and the reporting of materially 
different amounts could result if different estimates or 
assumptions were used or different judgments were 
made.
Principles of Consolidation
A subsidiary is an entity in which (i) we directly or 
indirectly control more than 50% of the voting power; 
or (ii) we have the power to appoint or remove the 
majority of the members of the board of directors 
or to cast a majority of votes at the meetings of 
the board of directors or to govern the financial 
and operating policies of the investee pursuant 
to a statute or under an agreement among the 
shareholders or equity holders. However, there are 
situations in which consolidation is required even 
though these usual conditions of consolidation do 
not apply. Generally, this occurs when an entity holds 
an interest in another business enterprise that was 
achieved through arrangements that do not involve 
voting interests, which results in a disproportionate 
relationship between the entity’s voting interests in, 
and its exposure to the economic risks and potential 
rewards of, the other business enterprise. This 
disproportionate relationship results in what is known 
as a variable interest, and the entity in which we 
have the variable interest is referred to as a variable 
interest entity. We consolidate a variable interest entity 
if we are determined to be the primary beneficiary of 
the variable interest entity for accounting purposes 
only. The primary beneficiary has both (i) the power 
to direct the activities of the variable interest entity 
that most significantly impact the entity’s economic 
performance, and (ii) the obligation to absorb losses 
or the right to receive benefits from the variable 
interest entity that could potentially be significant to 
the variable interest entity.
For the entities that we invested in or are associated 
with but in which the usual conditions of consolidation 
mentioned above do not apply, we continuously 
re-assess whether these entities possess any of the 
characteristics of a variable interest entity and whether 
we are the primary beneficiary.
Management Discussion and Analysis
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Alibaba Group Holding Limited

We consolidate our subsidiaries and the variable 
interest entities of which we are the primary 
beneficiary. On a periodic basis, we reconsider the 
initial determination of whether a legal entity is a 
consolidated entity upon the occurrence of certain 
events provided in Accounting Standards Codification 
(“ASC”) 810 “Consolidation.” We also continuously 
reconsider whether we are the primary beneficiary 
of our affiliated entities as facts and circumstances 
change.
Recognition of Revenue
Revenue is principally generated from customer 
management services, membership fees and value-
added services, logistics services, cloud services, sales 
of goods and other revenue. Revenue represents the 
amount of consideration we are entitled to upon the 
transfer of promised goods or services in the ordinary 
course of our activities and is recorded net of VAT. 
Consistent with the criteria of ASC 606 “Revenue from 
Contracts with Customers,” we recognize revenue 
when performance obligations are satisfied by 
transferring control of a promised good or service 
to a customer. For performance obligations that 
are satisfied at a point in time, we also consider 
the following indicators to assess whether control 
of a promised good or service is transferred to the 
customer: (i) right to payment, (ii) legal title, (iii) 
physical possession, (iv) significant risks and rewards 
of ownership and (v) acceptance of the good or 
service. For performance obligations satisfied over 
time, we recognize revenue over time by measuring 
the progress toward complete satisfaction of a 
performance obligation.
The application of various accounting principles 
related to the measurement and recognition 
of revenue requires us to make judgments and 
estimates. Specifically, complex arrangements with 
non-standard terms and conditions may require 
relevant contract interpretation to determine the 
appropriate accounting treatment, including whether 
the promised goods and services specified in a 
multiple element arrangement should be treated as 
separate performance obligations. Other significant 
judgments include determining whether we are acting 
as the principal or the agent from an accounting 
perspective in a transaction.
For multiple element arrangements with customers, 
which primarily relate to the provision of non-public 
cloud services, which include hardware, software 
licenses, software installation services, application 
development and maintenance services, significant 
judgment is required to determine whether each 
good and service element is a distinct performance 
obligation and is separately accounted for. To 
determine whether a performance obligation 
is distinct, we consider its level of integration, 
customization, interdependence and interrelation 
with other elements within the arrangement. If an 
arrangement involves multiple distinct performance 
obligations, each distinct performance obligation is 
separately accounted for and the total consideration 
is allocated to each performance obligation based 
on the relative standalone selling prices at contract 
inception. If directly observable standalone selling 
prices are not available, we need to apply significant 
judgment and perform assessments on market 
conditions and entity-specific factors to estimate the 
standalone selling prices for each element. Changes 
in the estimated standalone selling price may 
cause the amount of revenue to be recognized for 
each performance obligation to differ, but the total 
amount of revenue to be recognized within a contract 
should not be affected. We periodically re-assess the 
standalone selling price of the elements as a result of 
changes in market conditions. Revenue recognition for 
customer management services on our marketplaces 
does not require us to exercise significant judgment or 
estimate.
For certain arrangements, we apply significant 
judgment in determining whether we are acting as 
the principal or agent in a transaction. We are acting 
as the principal if we obtain control over the goods 
and services before they are transferred to customers. 
Generally, when we are primarily obligated in a 
transaction and are subject to inventory risk or have 
latitude in establishing prices, or have several but not 
all of these indicators, we act as the principal and 
record revenue on a gross basis. We act as the agent 
and record the net amount as revenue earned if we do 
not obtain control over the goods and services before 
they are transferred to the customers. We record 
customer management revenue generated through 
third-party marketing affiliate programs on a gross 
basis when we act as the principal. In addition, we 
report revenue from the sales of goods and revenue 
generated from certain platforms in which we operate 
as a principal on a gross basis.
Management Discussion and Analysis
123
Fiscal Year 2024 Annual Report

Share-based Compensation Expense and 
Valuation of the Underlying Awards
Share-based awards relating to our ordinary 
shares
We account for various types of share-based awards 
granted to the employees, consultants and directors 
of our company, our affiliates and/or certain other 
companies in accordance with the authoritative 
guidance on share-based compensation expense. All 
share-based awards granted including RSUs, share 
options and restricted shares are measured at the 
grant date based on the fair value of the awards and 
were recognized as an expense over the requisite 
service period, which is generally the vesting period of 
the respective award, using the accelerated attribution 
method. Under the accelerated attribution method, 
each vesting installment of a graded vesting award 
is treated as a separate share-based award, and 
accordingly each vesting installment is separately 
measured and attributed to expense, resulting in 
accelerated recognition of share-based compensation 
expense.
Determining the fair value of share-based awards 
requires significant judgment. The fair values of RSUs 
and restricted shares are determined based on the 
fair value of our ordinary shares. The market price of 
our publicly traded ADSs is used as an indicator of fair 
value for our ordinary shares.
We generally estimate the fair value of share options 
using the Black-Scholes valuation model, which 
requires inputs such as the fair value of our ordinary 
shares, risk-free interest rate, expected dividend yield, 
expected life and expected volatility.
If the fair value of the underlying equity and any of 
the assumptions used in the Black-Scholes model 
changes significantly, share-based compensation 
expense for future awards may differ materially 
compared with the awards granted previously.
Share-based awards relating to Ant Group
Prior to 2023, Junhan and Ant Group granted share-
based awards to our employees, and the awards 
are settled by Junhan or Ant Group respectively. See 
“Major Shareholders and Related Party Transactions 
— Related Party Transactions — Agreements and 
Transactions Related to Ant Group and Its Subsidiaries 
— Our Commercial Arrangements with Ant Group and 
Alipay — Share-based Award Arrangements.”
These awards meet the definition of a financial 
derivative. The cost relating to these awards 
is recognized by us and the related expense is 
recognized over the requisite service period in the 
consolidated income statements with a corresponding 
credit to additional paid-in capital. Subsequent 
changes in the fair value of these awards are recorded 
in the consolidated income statements. The expenses 
relating to these awards are remeasured at the fair 
value on each reporting date until their settlement 
dates. See note 8(b) to our audited consolidated 
financial statements included in this annual report. 
Share-based compensation expense will be affected 
by changes in the fair value of awards granted to 
our employees by Junhan and Ant Group. The fair 
value of the underlying equity is primarily determined 
based on the contemporaneous valuation report, 
external information and information obtained from 
Ant Group. Given that the determination of the fair 
value of underlying equity requires judgment and 
such fair value is beyond our control, the magnitude 
of the related accounting impact is unpredictable 
and may affect our consolidated income statements 
significantly.
Share-based compensation expense of awards 
relating to our ordinary shares and Ant Group 
is recorded net of estimated forfeitures in our 
consolidated income statements and accordingly is 
recorded only for those share-based awards that are 
expected to vest. We estimate the forfeiture rate based 
on historical forfeitures of share-based awards and 
adjust the rate to reflect changes when necessary. We 
revise our estimated forfeiture rate if actual forfeitures 
significantly differ from the initial estimates.
To the extent the actual forfeiture rate is different from 
what we have anticipated, share-based compensation 
expense related to these awards will be different. 
The expenses associated with these awards will be 
recognized across the functions in which the award 
recipients are employed and may continue to be 
significant in future periods.
Recognition of Income Taxes and Deferred 
Tax Assets/Liabilities
We are mainly subject to income tax in China, but are 
also subject to taxation on profit arising in or derived 
from the tax jurisdiction where our subsidiaries are 
domiciled and operate outside of China. Income taxes 
are assessed and determined on an entity basis. There 
are transactions (including entitlement to preferential 
tax treatment and deductibility of expenses) where the 
ultimate tax determination is uncertain until the final 
Management Discussion and Analysis
124
Alibaba Group Holding Limited

tax position is confirmed by relevant tax authorities. 
In addition, we recognize liabilities for anticipated tax 
audit issues based on estimates of whether additional 
taxes could be due. Where the final tax outcome 
of these matters is different from the amounts that 
were initially recorded, the differences will impact the 
income tax and deferred tax provisions in the period in 
which the determination is made.
Deferred income tax is recognized for all temporary 
differences, carry forward of unused tax credits and 
unused tax losses, to the extent that it is probable 
that taxable profit will be available in the future 
against which the temporary differences, the carry 
forward of unused tax credits and unused tax losses 
could be utilized. Deferred income tax is provided 
in full, using the liability method. The deferred 
tax assets recognized are mainly related to the 
temporary differences arising from amortization of 
licensed copyrights and accrued expenses, which 
are not deductible until paid under the applicable 
PRC tax laws. We have also recognized deferred tax 
liabilities on the undistributed earnings generated 
by our subsidiaries in China, which are subject to 
withholding tax when the subsidiaries resolve to 
distribute dividends to us. We have also recognized 
deferred tax for temporary differences in relation 
to certain investments in equity method investees, 
equity securities and other investments and share-
based awards. As of March 31, 2024, we have 
accrued the withholding tax on substantially all of the 
distributable earnings of the PRC subsidiaries, except 
for those undistributed earnings that we intend to 
invest indefinitely in the PRC. If the plan to invest the 
undistributed earnings indefinitely in the PRC changes 
or if these funds are in fact distributed outside of 
China, we would be required to accrue or pay the 
withholding tax on some or all of these undistributed 
earnings and our effective tax rate would be adversely 
affected.
Fair Value Determination Related to the 
Accounting for Business Combinations
A component of our growth strategy has been to 
acquire and integrate complementary businesses into 
our ecosystem. We complete business combinations 
from time to time that require us to perform purchase 
price allocations. In order to recognize the acquisition 
date amounts of assets acquired and liabilities 
assumed, mainly consisting of intangible assets and 
goodwill, as well as the fair value of any contingent 
consideration to be recognized, we use valuation 
techniques such as discounted cash flow analysis 
and ratio analysis with reference to comparable 
companies in similar industries under the income 
approach, market approach and cost approach. Major 
assumptions used in determining the fair value of 
these intangible assets include future growth rates 
and weighted average cost of capital. Most of the 
valuations of our acquired businesses have been 
performed by independent valuation specialists under 
our management’s supervision. We believe that the 
estimated fair value assigned to the assets acquired 
and liabilities assumed are based on reasonable 
assumptions and estimates that market participants 
would use. However, these assumptions are inherently 
uncertain and actual results could differ from those 
estimates.
Fair Value Determination Related to Financial 
Instruments Accounted for at Fair Value
We have a significant amount of financial instruments 
that are categorized within Level 2 and Level 3 
according to ASC 820 “Fair Value Measurement.” The 
valuations for certain financial instruments categorized 
within Level 2, such as interest rate swap contracts 
and certain option agreements, are performed based 
on inputs derived from or corroborated by observable 
market data. Convertible and exchangeable bonds 
that do not have a quoted price are categorized 
within Level 2 or Level 3, of which the valuations are 
generally performed using valuation models such 
as the binomial model with unobservable inputs 
including risk-free interest rate and expected volatility. 
The valuation of contingent consideration categorized 
within Level 3 is performed using an expected cash 
flow method with unobservable inputs including the 
probability to achieve the contingencies in connection 
with the contingent consideration arrangements. 
Significant judgment is required to determine the 
appropriateness of those unobservable inputs.
Investments in privately held companies for which we 
elected to record using the measurement alternative 
are recorded at cost, less impairment, with subsequent 
adjustments for observable price changes resulting 
from orderly transactions for identical or similar 
investments of the same issuer. The valuations of 
these investments are categorized within Level 3, and 
are estimated based on valuation methods using the 
observable transaction price at the transaction date 
and considering the rights and obligations of the 
securities and other unobservable inputs including 
volatility. The determination of whether an observable 
transaction is orderly and whether the investment 
involved is identical or similar to our investment, 
and the amount of fair value adjustment requires 
significant judgment.
Management Discussion and Analysis
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Fiscal Year 2024 Annual Report

Impairment Assessment on Goodwill and 
Intangible Assets
We test annually, or whenever events or circumstances 
indicate that the carrying value of assets exceeds 
the recoverable amounts, whether goodwill and 
intangible assets have suffered any impairment in 
accordance with the accounting policy stated in note 
2 to our audited consolidated financial statements 
included in this annual report. For the impairment 
assessment on goodwill, we may first perform 
a qualitative assessment to determine whether 
quantitative impairment testing of goodwill is 
necessary. In this assessment, we identify the reporting 
units, consider factors such as macroeconomic 
conditions, industry and market considerations, overall 
financial performance of the reporting units, and 
other specific information related to the operations, 
business plans and strategies of the reporting units. 
Based on the qualitative assessment, if it is more likely 
than not that the fair value of a reporting unit is less 
than the carrying amount, the quantitative impairment 
test is performed. We may also bypass the qualitative 
assessment and proceed directly to perform the 
quantitative impairment test. For the quantitative 
assessment of goodwill impairment, we compare 
the fair value of each reporting unit to its carrying 
amount, including goodwill. If the fair value of the 
reporting unit exceeds its carrying amount, goodwill is 
not considered to be impaired. If the carrying amount 
of a reporting unit exceeds its fair value, the amount 
by which the carrying amount exceeds the reporting 
unit’s fair value is recognized as impairment.
For intangible assets other than licensed copyrights, 
we perform an impairment assessment whenever 
events or changes in circumstances indicate the 
carrying value of an asset may not be recoverable. 
These assessments primarily use cash flow 
projections based on financial forecasts prepared by 
management and an estimated terminal value. The 
expected growth in revenues and operating margin, 
timing of future capital expenditures, an estimate of 
weighted average cost of capital and terminal growth 
rate are based on actual and prior year performance 
and market development expectations. The periods of 
the financial forecasts generally range from three to 
five years or a longer period if necessary. Judgment is 
required to determine key assumptions adopted in the 
cash flow projections and changes to key assumptions 
can significantly affect these cash flow projections and 
the results of the impairment tests.
Impairment Assessment on Licensed 
Copyrights
We evaluate the program usefulness of licensed 
copyrights pursuant to the guidance in ASC 920 
“Entertainment — Broadcasters,” which provides that 
the rights be reported at the lower of unamortized 
cost or fair value. When there is a change in the 
expected usage of licensed copyrights, we estimate 
the fair value of licensed copyrights to determine if any 
impairment exists. The fair value of licensed copyrights 
is determined by estimating the expected cash flows 
from advertising and membership fees, less any costs 
and expenses, over the remaining useful lives of the 
licensed copyrights at the film-group level. Estimates 
that impact these cash flows include anticipated 
levels of demand for our advertising services and the 
expected selling prices of advertisements. Judgment is 
required to determine the key assumptions adopted 
in the cash flow projections and changes to key 
assumptions can significantly affect these cash flow 
projections and the results of the impairment tests.
Impairment Assessment on Investments in 
Equity Method Investees
We continually review our investments in equity 
method investees to determine whether a decline in 
fair value below the carrying value is “other-than-
temporary.” The primary factors that we consider 
include:
•	
the severity and length of time that the fair value 
of the investment is below its carrying value;
•	
the stage of development, the business plan, the 
financial condition, the sufficiency of funding, the 
operating performance and the prospects of the 
investee companies;
•	
the geographic region, market and industry in 
which the investee companies operate; and
•	
other entity specific information such as recent 
financing rounds completed by the investee 
companies and post balance sheet date fair 
value of the investment.
Fair value of listed securities is subject to volatility and 
may be materially affected by market fluctuations. 
Judgment is required to determine the weighting and 
impact of the abovementioned factors and changes to 
this determination can significantly affect the results of 
the impairment tests.
Management Discussion and Analysis
126
Alibaba Group Holding Limited

Impairment Assessment on Equity Securities
Equity securities without readily determinable fair 
values that are accounted for using the measurement 
alternative are subject to periodic impairment reviews. 
Our impairment analysis considers both qualitative 
and quantitative factors that may have a significant 
effect on the fair value of these equity securities. 
Qualitative factors considered may include market 
environment and conditions, financial performance, 
business prospects, and other relevant events and 
factors. When indicators of impairment exist, we 
perform quantitative assessments of the fair value, 
which may include the use of market and income 
valuation approaches and the use of estimates, 
which may include discount rates, investees’ liquidity 
and financial performance, and market data of 
comparable companies in similar industries. Judgment 
is required to determine the appropriateness of the 
valuation approaches and the weighting and impact 
of the abovementioned factors. Changes to this 
determination can significantly affect the results of the 
quantitative assessments.
Depreciation and Amortization
The costs of property and equipment and intangible 
assets are charged ratably as depreciation and 
amortization expenses, respectively, over the 
estimated useful lives of the respective assets using 
the straight-line method. We periodically review 
changes in technology and industry conditions, asset 
retirement activity and residual values to determine 
adjustments to estimated remaining useful lives and 
depreciation and amortization rates. Actual economic 
lives may differ from estimated useful lives. Periodic 
reviews could result in a change in estimated useful 
lives and therefore depreciation and amortization 
expenses in future periods.
Recent Accounting Pronouncements
In March 2020, the FASB issued ASU 2020-04, 
“Reference Rate Reform (Topic 848): Facilitation of 
the Effects of Reference Rate Reform on Financial 
Reporting” and issued subsequent amendments 
within ASU 2021-01 and ASU 2022-06 (collectively, 
including ASU 2020-04, “ASC 848”) in January 2021 
and December 2022 respectively. ASC 848 provides 
optional expedients and exceptions for applying 
U.S. GAAP on contract modifications and hedge 
accounting to contracts, hedging relationships, and 
other transactions that reference LIBOR or another 
reference rate expected to be discontinued because 
of reference rate reform, if certain criteria are met. 
These optional expedients and exceptions provided 
in ASC 848 are effective for us from January 1, 2020 
through December 31, 2024. We have elected the 
optional expedients for certain existing interest rate 
swaps that are designated as cash flow hedges, 
which did not have a material impact on the financial 
position, results of operations and cash flows. We are 
evaluating the effects, if any, of the potential election 
of the other optional expedients and exceptions 
provided in this guidance on our financial position, 
results of operations and cash flows.
In June 2022, the FASB issued ASU 2022-03, “Fair Value 
Measurement (Topic 820): Fair Value Measurement 
of Equity Securities Subject to Contractual Sale 
Restrictions”, which clarifies that a contractual 
restriction on the sale of an equity security is not 
considered part of the unit of account of the equity 
security and, therefore, is not considered in measuring 
fair value. The amendments also clarify that an entity 
cannot, as a separate unit of account, recognize and 
measure a contractual sale restriction. This guidance 
also requires certain disclosures for equity securities 
subject to contractual sale restrictions. The new 
guidance is required to be applied prospectively 
with any adjustments from the adoption of the 
amendments recognized in earnings and disclosed 
on the date of adoption. This guidance is effective 
for us for the year ending March 31, 2025 and interim 
reporting periods during the year ending March 31, 
2025. Early adoption is permitted. We do not expect 
that the adoption of this guidance will have a material 
impact on the financial position, results of operations 
and cash flows.
In November 2023, the FASB issued ASU 2023-07, 
“Segment Reporting (Topic 280): Improvements to 
Reportable Segment Disclosures”, which improves 
reportable segment disclosure requirements. The 
amendments require the disclosure of (1) significant 
segment expenses that are regularly provided 
to the CODM and included within each reported 
measure of segment profit or loss; (2) an amount for 
other segment items by reportable segment and a 
description of its composition; and (3) the title and 
position of the CODM and an explanation of how the 
CODM uses the reported measure(s). The amendments 
also provide disclosure requirements for interim 
periods and entities that have a single reportable 
segment. The new guidance is required to be applied 
retrospectively to all prior periods presented in the 
financial statements. This guidance is effective for 
us for the year ending March 31, 2025 and interim 
reporting periods during the year ending March 31, 
Management Discussion and Analysis
127
Fiscal Year 2024 Annual Report

2026. Early adoption is permitted. We are evaluating 
the impact of the adoption of this guidance.
In December 2023, the FASB issued ASU 2023-
09, “Income Taxes (Topic 740): Improvements to 
Income Tax Disclosures”, which improves income tax 
disclosures. The amendments require the disclosure 
of specific categories in the rate reconciliation and 
additional information for reconciling items that 
meet a quantitative threshold. The amendments also 
require disaggregated information about the amount 
of income taxes paid (net of refunds received), Income 
(or loss) from continuing operations before income 
tax expense (or benefit) and Income tax expense 
(or benefit) from continuing operations. The new 
guidance is required to be applied either prospectively 
or retrospectively. This guidance is effective for us 
for the year ending March 31, 2026. Early adoption 
is permitted. We are evaluating the impact of the 
adoption of this guidance.
Research and 
Development, Patents  
and Licenses, etc.
Research and Development
We have built our core technologies for our online and 
mobile commerce and cloud businesses in-house. 
We employ research and development personnel to 
build our technology platform and develop new online 
and mobile products. We recruit top and experienced 
talent locally and overseas, and we have advanced 
training programs designed specifically for new 
campus hires.
Intellectual Property
We believe the protection of our trademarks, 
copyrights, domain names, trade names, trade secrets, 
patents and other proprietary rights is critical to our 
business. We rely on a combination of trademark, fair 
trade practice, copyright and trade secret protection 
laws and patent protection in China and other 
jurisdictions, as well as confidentiality procedures 
and contractual provisions to protect our intellectual 
property and our trademarks. We also enter into 
confidentiality and invention assignment agreements 
with all of our employees, and we rigorously control 
access to our proprietary technology and information. 
As of March 31, 2024 we had 14,339 issued patents 
and 12,036 publicly filed patent applications in 
China and 6,047 issued patents and 2,709 publicly 
filed patent applications in various other countries 
and jurisdictions globally. We do not know whether 
any of our pending patent applications will result in 
the issuance of patents or whether the examination 
process will require us to narrow our claims.
Trend Information
Other than as disclosed in this annual report, we are 
not aware of any trends, uncertainties, demands, 
commitments or events for the current fiscal year 
that are reasonably likely to have a material effect 
on our net revenues, income, profitability, liquidity or 
capital reserves, or that caused the disclosed financial 
information to be not necessarily indicative of future 
operating results or financial conditions.
Quantitative and 
Qualitative Disclosures 
About Market Risk
Interest Rate Risk
Our main interest rate exposure relates to our 
indebtedness and interest-bearing assets, including 
cash and cash equivalents, short-term investments, 
restricted cash and other treasury investments. We 
manage our interest rate exposure with a focus 
on reducing our overall cost of debt and exposure 
to changes in interest rates. When considered 
appropriate, we use derivatives, such as interest rate 
swaps, to manage our interest rate exposure.
As of March 31, 2024, approximately 35% of our total 
debt (including bank borrowings and unsecured 
senior notes) carries floating interest rates and the 
remaining 65% carries fixed interest rates. We have 
entered into various agreements with various financial 
institutions as counterparties to swap a certain portion 
of our floating interest rate debt to effectively become 
fixed interest rate debt. After taking these interest 
rate swaps into consideration, approximately 33% 
of our total debt carries floating interest rates and 
the remaining 67% carries fixed interest rates as of 
March 31, 2024. All of the abovementioned interest 
rate derivatives are designated as cash flow hedges 
and we expect these hedges to be highly effective. 
Certain of our indebtedness carries floating interest 
rates based on SOFR. As a result, the interest expenses 
associated with these indebtedness will be subject 
Management Discussion and Analysis
128
Alibaba Group Holding Limited

to the potential impact of any fluctuation in SOFR. 
An increase in SOFR could raise our financing costs, 
which could adversely affect our operating results and 
financial condition, as well as our cash flows. See “Risk 
Factors — Risks Related to Our Business and Industry — 
We are subject to interest rate risk in connection with 
our indebtedness.”
As of March 31, 2023 and 2024, if interest rates 
increased/decreased by 1%, with all other variables 
having remained constant, and assuming the amount 
of interest-bearing assets and debts that bear floating 
interest were outstanding for the entire respective 
years, our profit attributable to equity owners would 
have been RMB5,473 million and RMB6,010 million 
(US$832 million) higher/lower, respectively, mainly 
as a result of higher/lower interest income from our 
cash and cash equivalents, short-term investments 
and other treasury investments. The analysis does not 
include floating interest rate debts whose interests are 
hedged by interest rate swaps.
Foreign Exchange Risk
Foreign currency risk arises from future commercial 
transactions, recognized assets and liabilities and 
net investments in foreign operations. Although we 
operate businesses in different countries and regions, 
most of our revenue-generating transactions, and 
a majority of our expense-related transactions, are 
denominated in Renminbi, which is the functional 
currency of our major operating subsidiaries and 
the reporting currency of our financial statements. 
When considered appropriate, we enter into hedging 
activities with regard to exchange rate risk.
The value of the Renminbi against the U.S. dollar 
and other currencies may fluctuate and is affected 
by, among other things, changes in political and 
economic conditions and the foreign exchange policy 
adopted by the PRC government. It is difficult to 
predict how market forces or PRC or U.S. government 
policy may impact the exchange rate between the 
Renminbi and the U.S. dollar in the future. There 
remains significant international pressure on the 
PRC government to adopt a more flexible currency 
policy, which could result in greater fluctuations of the 
Renminbi against the U.S. dollar.
To the extent that we need to convert U.S. dollars 
into Renminbi for our operations, appreciation of the 
Renminbi against the U.S. dollar would reduce the 
Renminbi amount we receive from the conversion. 
Conversely, if we decide to convert Renminbi into 
U.S. dollars for the purpose of making payments for 
dividends on our ordinary shares or ADSs, servicing 
our outstanding debts, or for other business purposes, 
appreciation of the U.S. dollar against the Renminbi 
would reduce the U.S. dollar amounts available to us.
As of March 31, 2023, we had Renminbi-denominated 
cash and cash equivalents, short-term investments 
and other treasury investments of RMB351,195 
million and U.S. dollar-denominated cash and 
cash equivalents, short-term investments and other 
treasury investments of US$29,171 million. Assuming 
we had converted RMB351,195 million into U.S. dollars 
at the exchange rate of RMB6.8676 for US$1.00 as 
of March 31, 2023, our total balance of cash and 
cash equivalents, short-term investments and other 
treasury investments in U.S. dollar would have been 
US$80,309 million. If the Renminbi had depreciated by 
10% against the U.S. dollar, the balance in U.S. dollar 
would have been US$75,660 million.
As of March 31, 2024, we had Renminbi-denominated 
cash and cash equivalents, short-term investments 
and other treasury investments of RMB381,326 
million and U.S. dollar-denominated cash and 
cash equivalents, short-term investments and other 
treasury investments of US$30,166 million. Assuming 
we had converted RMB381,326 million into U.S. dollars 
at the exchange rate of RMB7.2203 for US$1.00 as 
of March 29, 2024, our total balance of cash and 
cash equivalents, short-term investments and other 
treasury investments in U.S. dollar would have been 
US$82,979 million. If the Renminbi had depreciated by 
10% against the U.S. dollar, the balance in U.S. dollar 
would have been US$78,178 million.
Market Price Risk
We are exposed to market price risk primarily with 
respect to equity securities carried at fair value that 
are publicly traded. A substantial portion of our 
investments in equity method investees are held for 
long-term appreciation or for strategic purposes, 
which are accounted for under equity method and are 
not subject to market price risk. We are not exposed 
to commodity price risk. The sensitivity analysis is 
determined based on the exposure of equity securities 
and certain other financial instruments that are carried 
at fair value on a recurring basis to market price risk at 
the end of each reporting period.
In fiscal years 2023 and 2024, if the market price of 
the respective financial instruments held by us had 
been 1% higher/lower as of March 31, 2023 and 2024, 
these instruments would have been approximately 
RMB1,233 million and RMB762 million (US$106 million) 
higher/lower, respectively, all of which would be 
recognized as income or loss during the respective 
period.
Management Discussion and Analysis
129
Fiscal Year 2024 Annual Report

Change in our Certifying 
Accountant
On August 8, 2023 and August 9, 2023, our 
audit committee and board of directors 
respectively approved the engagement of 
PricewaterhouseCoopers Zhong Tian LLP, 
or PwC Zhong Tian, and the dismissal of 
PricewaterhouseCoopers, or PwC HK, as our 
independent registered public accounting firm 
for the fiscal year ended March 31, 2024 for U.S. 
financial reporting purposes. The engagement of 
PwC Zhong Tian became effective on August 9, 2023. 
The decision to change our independent registered 
public accounting firm was not made due to any 
disagreements between PwC HK and us. PwC HK 
remains our auditor for the fiscal year ended March 31, 
2024 for Hong Kong financial reporting purposes.
The audit reports of PwC HK on our consolidated 
financial statements as of and for each of the fiscal 
years ended March 31, 2022 and 2023 did not contain 
an adverse opinion or a disclaimer of opinion, and 
were not qualified or modified as to uncertainty, audit 
scope, or accounting principles.
During each of the fiscal years ended March 31, 2022 
and 2023 and the subsequent interim period through 
August 9, 2023, there were (i) no disagreements (as 
defined in Item 16F(a)(1)(iv) of Form 20-F and the 
related instructions thereto) between PwC HK and us 
on any matter of accounting principles or practices, 
financial statement disclosure, or auditing scope or 
procedures, which disagreements, if not resolved 
to the satisfaction of PwC HK, would have caused 
PwC HK to make reference thereto in their reports on 
the financial statements for such years, and (ii) no 
“reportable events” (as set forth in Item 16F(a)(1)(v) of 
Form 20-F).
During each of the fiscal years ended March 31, 2022 
and 2023 and the subsequent interim period through 
August 9, 2023, neither we nor anyone acting on our 
behalf consulted PwC Zhong Tian regarding either (i) 
the application of accounting principles to a specified 
transaction, either completed or proposed, or the 
type of audit opinion that might be rendered on our 
financial statements (and neither a written report nor 
oral advice was provided to us by PwC Zhong Tian 
that PwC Zhong Tian concluded was an important 
factor considered by us in reaching a decision as to 
any accounting, auditing or financial reporting issue), 
or (ii) any matter that was either the subject of a 
disagreement or a reportable event.
We provided a copy of the foregoing disclosure to 
PwC HK and requested that PwC HK furnish us with a 
letter addressed to the SEC stating whether it agrees 
with the statements made above, and if not, stating 
the respects in which it does not agree. A copy of the 
letter from PwC HK is filed as Exhibit 16.1 to our annual 
report on Form 20-F.
Controls and Procedures
Evaluation of Disclosure Controls and 
Procedures
We maintain disclosure controls and procedures 
designed to provide reasonable assurance that 
information required to be disclosed in reports filed 
under the U.S. Exchange Act is recorded, processed, 
summarized and reported within the specified time 
periods and accumulated and communicated to our 
management, including our chief executive officer and 
chief financial officer, as appropriate, to allow timely 
decisions regarding required disclosure.
Our management, under the supervision and with the 
participation of our principal executive officer and our 
principal financial officer, evaluated the effectiveness 
of our disclosure controls and procedures, as defined 
in Rules 13a-15(e) or 15d-15(e) promulgated under 
the U.S. Exchange Act, as of March 31, 2024. Based 
on that evaluation, our principal executive officer and 
principal financial officer have concluded that our 
disclosure controls and procedures are effective in 
ensuring that information required to be disclosed 
in the reports that we file or submit under the U.S. 
Exchange Act is recorded, processed, summarized 
and reported, within the time periods specified in the 
SEC’s rules and forms, and that information required 
to be disclosed in the reports that we file or submit 
under the U.S. Exchange Act is accumulated and 
communicated to our management, including our 
chief executive officer and chief financial officer, to 
allow timely decisions regarding required disclosure.
Management’s Annual Report on Internal 
Control over Financial Reporting
Our management is responsible for establishing 
and maintaining adequate internal control over 
financial reporting as defined in Rules 13a-15(f) 
and 15d-15(f) under the U.S. Exchange Act. As 
required by Rule 13a-15(c) of the U.S. Exchange Act, 
our management conducted an evaluation of our 
company’s internal control over financial reporting as 
of March 31, 2024 based on the framework in Internal 
Management Discussion and Analysis
130
Alibaba Group Holding Limited

Control — Integrated Framework (2013) issued by 
the Committee of Sponsoring Organizations of the 
Treadway Commission. Based on this evaluation, our 
management concluded that our internal control over 
financial reporting was effective as of March 31, 2024.
Because of its inherent limitations, internal control 
over financial reporting may not prevent or detect 
misstatements. Also, projections of any evaluation 
of effectiveness of our internal control over financial 
reporting to future periods are subject to the risks that 
controls may become inadequate because of changes 
in conditions, or that the degree of compliance with 
the policies or procedures may deteriorate.
Our independent registered public accounting firm, 
PricewaterhouseCoopers Zhong Tian LLP has audited 
the effectiveness of our internal control over financial 
reporting as of March 31, 2024, as stated in their 
report, which appears in our annual report on Form 
20-F.
Changes in Internal Control over 
Financial Reporting
There were no changes in our internal control over 
financial reporting that occurred during the period 
covered by our annual report on Form 20-F that 
have materially affected, or are reasonably likely to 
materially affect, our internal control over financial 
reporting.
Principal Accountant Fees and Services
The following table sets forth the aggregate fees by categories specified below in connection with certain 
professional services rendered by our principal accountant for the respective period including any associated or 
affiliated organizations or entities. We did not pay any other fees to our auditors during the periods indicated below.
Year ended
2023
2024
(in thousands of RMB)
Audit Fees(1)
109,122
147,521
Audit-related Fees(2)
10,882
8,982
Tax Fees(3)
7,078
2,114
All Other Fees(4)
3,429
6,129
Total
130,511
164,746
(1)	 “Audit Fees” represents the aggregate fees billed or to be 
billed for each of the fiscal years listed for professional 
services rendered by our auditors for the audit of our annual 
financial statements, as well as assistance with and review 
of documents filed with the SEC and other statutory and 
regulatory filings.
(2)	 “Audit related Fees” represents the aggregate fees billed in 
each of the fiscal years listed for the assurance and related 
services rendered by our auditors that are reasonably related 
to the performance of the audit or review of our financial 
statements and not reported under “Audit Fees.”
(3)	 “Tax Fees” represents the aggregate fees billed in each 
of the fiscal years listed for the professional tax services 
rendered by our auditors.
(4)	 “All Other Fees” represents the aggregate fees billed in each 
of the fiscal years listed for services rendered by our auditors 
other than services reported under “Audit Fees,” “Audit 
related Fees” and “Tax Fees.”
The policy of our audit committee is to pre-approve all 
audit and non-audit services provided by our principal 
accountant for the respective period including any 
associated or affiliated organizations or entities, 
including audit services, audit-related services, tax 
services and other services as described above, other 
than those for de minimis services that are approved 
by the audit committee prior to the completion of the 
audit. Certain service fees for the fiscal year ended 
March 31, 2023 have been reclassified to conform with 
the current fiscal year’s presentation.
Significant Changes
We have not experienced any significant changes since the date of our audited consolidated financial statements 
included in this annual report.
Management Discussion and Analysis
131
Fiscal Year 2024 Annual Report

Directors,  
Senior Management 
and Employees

134
Alibaba Group Holding Limited
Directors, Senior Management and Employees
Directors and Senior Management
The following table sets forth certain information relating to our directors and executive officers.
Name
Age
Position/Title
Joseph C. TSAI†(2)(a)
60
Chairman
Chairman, Cainiao Smart Logistics Network Limited
Eddie Yongming WU†(1)(b)
49
Director and Chief Executive Officer
Chairman and Chief Executive Officer, Taobao and Tmall Group
Chairman and Chief Executive Officer, Cloud Intelligence Group
J. Michael EVANS†(2)(a)
66
Director and President
Co-Chairman, Alibaba International Digital Commerce Group
Maggie Wei WU†(2)(c)
56
Director
Jerry YANG(2)(b)
55
Independent director
Wan Ling MARTELLO(2)(b)
66
Independent director
Weijian SHAN(2)(a)
70
Independent director
Irene Yun-Lien LEE(2)(a)
70
Independent director
Albert Kong Ping NG(2)(b)
66
Independent director
Kabir MISRA(2)(c)
54
Independent director
Toby Hong XU(1)
51
Chief Financial Officer
Jane Fang JIANG(1)
50
Chief People Officer
Sara Siying YU(1)
49
General Counsel
Fan JIANG(1)
38
Co-Chairman and Chief Executive Officer, Alibaba International Digital 
Commerce Group
Lin WAN(1)
49
Chief Executive Officer, Cainiao Smart Logistics Network Limited
Luyuan FAN(1)
51
Chairman and Chief Executive Officer, Digital Media and Entertainment 
Group
†	
Director nominated by the Alibaba Partnership.
(a)	 Group I directors. Current term of office will expire at our 2024 annual general meeting.
(b)	 Group II directors. Current term of office will expire at our 2025 annual general meeting.
(c)	 Group III directors. Current term of office will expire at our 2026 annual general meeting.
(1)	 969 West Wen Yi Road, Yu Hang District, Hangzhou 311121, the People’s Republic of China.
(2)	 26/F Tower One, Times Square, 1 Matheson Street, Causeway Bay, Hong Kong S.A.R., the People’s Republic of China.

Directors, Senior Management and Employees
135
Fiscal Year 2024 Annual Report
Biographical Information
Joseph C. TSAI (蔡崇信) joined our company in 1999 
as a member of the Alibaba founding team and has 
served on our board of directors since our inception. 
He was chief financial officer until 2013, our executive 
vice chairman until September 2023 and is currently 
our chairman. Joe is a founding member of the 
Alibaba Partnership. He is chairman of Cainiao Smart 
Logistics Network Limited, a board member of Taobao 
and Tmall Group and Alibaba International Digital 
Commerce Group, and a board member of our affiliate 
Ant Group. From 1995 to 1999, Joe was a private 
equity investor based in Hong Kong with Investor AB, 
the main investment vehicle of Sweden’s Wallenberg 
family. Prior to that, he was general counsel of 
Rosecliff, Inc., a management buyout firm based in 
New York. From 1990 to 1993, Joe was an associate 
attorney in the tax group of Sullivan & Cromwell LLP, a 
New York-based international law firm. Joe is qualified 
to practice law in the State of New York. Joe received 
his bachelor’s degree in Economics and East Asian 
Studies from Yale College and a juris doctor degree 
from Yale Law School.
Eddie Yongming WU (吳泳銘) has served as our 
Chief Executive Officer and director since September 
2023. Eddie is one of our co-founders and a member 
of the Alibaba Partnership. He has served as chairman 
of Taobao and Tmall Group since May 2023 and CEO 
since December 2023. He has been the chairman and 
chief executive officer of Cloud Intelligence Group 
since September 2023. He is also a director of Local 
Services Group and Alibaba International Digital 
Commerce Group. Eddie was technology director 
of Alibaba at the company’s inception in 1999. He 
served as chief technology officer of Alipay from 
December 2004, and became business director of 
our monetization platform, Alimama, in November 
2005 and was promoted to its general manager in 
December 2007. In September 2008, he became 
chief technology officer of Taobao, and in October 
2011 he took on the role of head of Alibaba Group’s 
search, advertising and mobile business. Eddie 
served as a non-executive director of Alibaba Health 
Information Technology Limited, a company listed on 
the Main Board of the Hong Kong Stock Exchange, 
from April 2015 to October 2021 and chairman of 
Alibaba Health from April 2015 to March 2020. From 
September 2014 to September 2019, Eddie was a 
special assistant to Alibaba Group’s chairman. In 
August 2015, Eddie founded Vision Plus Capital, a 
venture capital firm focused on investing in the areas 
of advanced technologies, enterprise services and 
digital healthcare. Eddie graduated from the College 
of Information Engineering of Zhejiang University of 
Technology in June 1996.
J. Michael EVANS has been our president since 
August 2015 and our director since September 2014. 
Mike is also co-chairman of Alibaba International 
Digital Commerce Group. Mike served as Vice 
Chairman of The Goldman Sachs Group, Inc. from 
February 2008 until his retirement in December 2013. 
He served as chairman of Asia operations at Goldman 
Sachs from 2004 to 2013 and was the global head of 
Growth Markets at Goldman Sachs from January 2011 
to December 2013. He also co-chaired the Business 
Standards Committee of Goldman Sachs from 2010 to 
2013. Mike joined Goldman Sachs in 1993, became a 
partner of the firm in 1994 and held various leadership 
positions within the firm’s securities business while 
based in New York and London, including global 
head of equity capital markets and global co-head 
of the equities division, and global co-head of the 
securities business. Mike is a trustee of the Asia 
Society and a member of the Advisory Council for the 
Bendheim Center for Finance at Princeton University. 
Mike received his bachelor’s degree in politics from 
Princeton University in 1981.
Maggie Wei WU (武衛) has been our director since 
September 2020 and is a founding member of the 
Alibaba Partnership. Maggie is also a director of 
Digital Media and Entertainment Group. Maggie joined 
our company in July 2007 as chief financial officer 
of Alibaba.com. She served as our chief financial 
officer from May 2013 to March 2022 and our head 
of strategic investments from June 2019 to March 
2022. She was voted the best CFO in FinanceAsia’s 
annual poll for Asia’s Best Managed Companies in 
2010. In 2018, she was named as one of the world’s 
100 most powerful women by Forbes. Before joining 
Alibaba, Maggie was an audit partner at KPMG in 
Beijing. Maggie is a member of the Association of 
Chartered Certified Accountants (ACCA). She received 
a bachelor’s degree in accounting from Capital 
University of Economics and Business.
Jerry YANG (楊致遠) has been our director since 
September 2014. Jerry previously served as our 
director from October 2005 to January 2012. Since 
March 2012, Jerry has served as the founding partner 
of AME Cloud Ventures, a venture capital firm. Jerry 
is a co-founder of Yahoo! Inc., and served as Chief 
Yahoo! and as a member of its board of directors from 
March 1995 to January 2012. In addition, he served 
as Yahoo!’s Chief Executive Officer from June 2007 
to January 2009. From January 1996 to January 2012, 
Jerry served as a director of Yahoo! Japan. Jerry also 
served as an independent director of Cisco Systems, 
Inc. from July 2000 to November 2012 and Lenovo 
Group Limited, a company listed on the Hong Kong 

Directors, Senior Management and Employees
136
Alibaba Group Holding Limited
Stock Exchange, from November 2014 to November 
2023. He is currently an independent director of 
Workday Inc., a company listed on the NYSE. He also 
serves as a director of various private companies 
and foundations. Jerry received a bachelor’s degree 
and a master’s degree in electrical engineering from 
Stanford University, where he has been currently 
serving on the university’s Board of Trustees since 
October 2017. Jerry was appointed Chair of Stanford’s 
Board of Trustees in July 2021. He was previously 
on Stanford’s Board of Trustees from 2005 to 2015, 
including being a vice chair.
Wan Ling MARTELLO has been our director since 
September 2015. She is a founding partner of BayPine, 
a private equity firm based in Boston, U.S.A., a role she 
has held since February 2020. She is also on the board 
of portfolio companies of BayPine. She served as the 
executive vice president and chief executive officer 
of the Asia, Oceania, and sub-Saharan Africa region 
for Nestlé SA from May 2015 to December 2018. She 
was Nestlé’s global chief financial officer from April 
2012 to May 2015, and executive vice president from 
November 2011 to March 2012. Prior to Nestlé, Wan 
Ling was a senior executive at Walmart Stores Inc., a 
global retailer, from 2005 to 2011. Her roles included 
executive vice president and chief operating officer 
for Global eCommerce, and senior vice president, 
chief financial officer and strategy for Walmart 
International. Before Walmart, she was president, 
U.S.A. at NCH Marketing Services Inc. She was with the 
firm from 1998 to 2005. She also worked at Borden 
Foods Corporation and Kraft Inc. where she held 
various senior management positions. She is currently 
a director of Uber Technologies, Inc., a company listed 
on the NYSE and Stellantis N.V., a company listed on 
the NYSE, the Italian Stock Exchange and Euronext, 
Paris. Wan Ling received a master’s degree in business 
administration (management information systems) 
from the University of Minnesota and a bachelor’s 
degree in business administration and accountancy 
from the University of the Philippines.
Weijian SHAN (單偉建) has been our director since 
March 2022. He is the executive chairman and a 
founder of PAG, a leading private equity firm in Asia. 
He has been with PAG since 2010. Between 1998 and 
2010, he was a partner of the private equity firm TPG 
and co-managing partner of TPG Asia (formerly known 
as Newbridge Capital). Previously, he was a managing 
director of JP Morgan, where he was concurrently the 
chief representative for China between 1993 and 1998. 
He was an assistant professor at the Wharton School 
of the University of Pennsylvania between 1987 and 
1993. Shan is a Trustee of the British Museum. He is 
also a member of the International Advisory Council 
of Hong Kong Exchanges and Clearing Limited. He 
served as an independent director of Singapore-listed 
Wilmar International Limited between 2018 and 2021. 
He holds an M.A. and a Ph.D. from the University of 
California, Berkeley, and an M.B.A. from the University 
of San Francisco. He graduated with a major in English 
from the Beijing Institute of Foreign Trade (currently 
the Beijing University of International Business and 
Economics).
Irene Yun-Lien LEE (利蘊蓮) has been our director 
since August 2022. Irene is the executive chairman of 
Hysan Development Limited and is the independent 
non-executive chairman of Hang Seng Bank Limited, 
both companies listed on the Hong Kong Stock 
Exchange. She is an independent non-executive 
director of Hong Kong and Shanghai Banking 
Corporation Limited. Irene was on the board of 
many listed and unlisted companies in Hong Kong, 
Singapore, UK and Australia, including CLP Holdings 
Limited, Cathay Pacific Airways Limited, QBE Insurance 
Group Limited, ING Bank (Australia) Limited, Noble 
Group Limited, amongst others. She was a member 
of the Australian Takeovers Panel, a member of the 
Advisory Council of JP Morgan Australia, and a member 
of the Exchange Fund Advisory Committee of the Hong 
Kong Monetary Authority. Until April 2022, she was an 
independent non-executive director of HSBC Holdings 
plc. Irene had a long career in financial services and 
held senior positions at Citibank in New York, London 
and Sydney. She was the global head of corporate 
finance at the Commonwealth Bank of Australia and 
she held other senior positions in investment banking 
and funds management in a number of international 
financial institutions. Irene received a Bachelor of Arts 
degree from Smith College, United States of America, 
and is a Barrister-at-Law in England and Wales and 
a member of the Honourable Society of Gray’s Inn, 
United Kingdom. She was awarded the degree of 
Doctor of Social Science, honoris causa from the 
Chinese University of Hong Kong in November 2022.

Directors, Senior Management and Employees
137
Fiscal Year 2024 Annual Report
Albert Kong Ping NG (吳港平) has been our 
director since August 2022 and chairman of our audit 
committee since December 2022. Albert currently 
serves as an independent non-executive director 
and chairman of the audit committee of a number 
of public companies, including Ping An Insurance 
(Group) Company of China, Ltd., a company listed on 
the Shanghai Stock Exchange and the Hong Kong 
Stock Exchange, Beijing Airdoc Technology Co., Ltd., 
a company listed on the Hong Kong Stock Exchange, 
and China International Capital Corporation Limited, 
a company listed on the Shanghai Stock Exchange 
and the Hong Kong Stock Exchange. Albert is also an 
independent non-executive director and member of 
the audit and risk committee of Shui On Land Limited, 
a company listed on the Hong Kong Stock Exchange. 
Albert worked at Ernst & Young China from April 2007 
to June 2020, where he was the chairman of Ernst 
& Young China and a member of Ernst & Young’s 
Global Executive Board. Prior to joining Ernst & Young, 
he was Greater China Managing Partner of Arthur 
Andersen, Managing Partner – China Operation of 
PricewaterhouseCoopers and Managing Director 
of Citigroup – China Investment Banking. Albert is a 
member of the Hong Kong Institute of Certified Public 
Accountants (HKICPA), Chartered Accountants of 
Australia and New Zealand (CAANZ), CPA Australia 
(CPAA) and Association of Chartered Certified 
Accountants (ACCA). He received a bachelor’s degree 
in business administration and a master’s degree in 
business administration from the Chinese University of 
Hong Kong.
Kabir MISRA has been our director since September 
2020, redesignated as our independent director since 
February 2023, and is currently managing partner at 
RPS Ventures, a venture capital firm in Palo Alto, CA. 
Prior to October 2018, Kabir was a managing partner 
at SoftBank Investment Advisors (which manages 
the SoftBank Vision Fund) and SoftBank Capital. He 
worked with SoftBank from 2006 to 2022 (as advisor 
from 2018 to 2022) and has assisted Mr. Masayoshi 
Son with our company, and his duties as one of our 
directors, since before our IPO. Kabir also represented 
SoftBank at various points on the boards of its 
investee companies, including other e-commerce 
and payments companies Flipkart, Paytm, Tokopedia, 
Coupang and BigCommerce. Prior to joining SoftBank, 
Kabir worked as an investment banker in the U.S. and 
Hong Kong. Kabir is currently also an independent 
director of PayActiv and Cargomatic. He received a 
Bachelor of Arts degree in Economics from Harvard 
University and a master’s degree in business 
administration from the Stanford Graduate School of 
Business.
Toby Hong XU (徐宏) has been our chief financial 
officer since April 2022. He joined Alibaba Group in July 
2018 and was our deputy chief financial officer from 
July 2019 to March 2022. Before joining Alibaba Group, 
Toby was a partner at PricewaterhouseCoopers for 11 
years, where he joined in 1996. Toby graduated from 
Fudan University in Shanghai, China, with a bachelor’s 
degree in Physics in 1996. He is a member of the 
Chinese Institute of Certified Public Accountants.
Jane Fang JIANG (蔣芳) has served as our chief 
people officer since April 2023 and is a founding 
member of the Alibaba Partnership. Jane is also a 
director of Taobao and Tmall Group, Cloud Intelligence 
Group and Cainiao Smart Logistics Network Limited. 
Prior to her current position, she served as deputy chief 
people officer since 2017. Jane joined our company 
in 1999 as a member of our founding team. Over the 
years, Jane has held a number of senior management 
roles in different departments within the company, 
at different times leading China TrustPass product 
planning, business analysis, global operations, 
website operations and marketing for Alibaba.com, 
as well as credit system development. Jane received a 
bachelor’s degree in industry and foreign trade from 
the Hangzhou Institute of Electrical Engineering.
Sara Siying YU (俞思瑛) has been our general 
counsel since April 2020. Sara joined our company 
in April 2005 and became one of the first partners 
of the Alibaba Partnership. Sara is also a director of 
Digital Media and Entertainment Group. Prior to her 
current role, she served as deputy general counsel, 
responsible for domestic legal affairs. Before joining 
Alibaba Group, she worked in various law firms and 
government departments. Sara received a bachelor’s 
degree in law from East China University of Political 
Science and Law.
Fan JIANG (蔣凡) currently serves as co-chairman and 
chief executive officer of Alibaba International Digital 
Commerce Group and is a member of the Alibaba 
Partnership. He is also a director of Taobao and Tmall 
Group and Cainiao Smart Logistics Network Limited. 
He served as president of Alibaba International 

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Alibaba Group Holding Limited
Digital Commerce since January 2022. He had been 
responsible for the Taobao app since joining our 
company in August 2013, and prior to his current 
role, he has served as president of Taobao, president 
of Tmall and president of Alimama. Previously, he 
founded and served as the chief executive officer of 
Umeng, a provider of mobile app analytics solutions 
for developers which we acquired. Before founding 
Umeng in 2010, he worked in product development at 
Google China. Jiang Fan received a bachelor’s degree 
in computer science from Fudan University.
Lin WAN (萬霖) currently serves as director and 
chief executive officer of Cainiao Smart Logistics 
Network Limited, a global smart logistics company 
and the logistics arm of Alibaba Group, overseeing 
the company’s strategic planning and business 
operations. He is also a member of the Alibaba 
Partnership. Since joining the company in 2014, 
he has spearheaded the creation of the industrial 
Internet structure for logistics, and Cainiao’s core 
capability building through globalization, operation 
and digitalization. Under his leadership, Cainiao 
has advanced in global logistics, smart supply chain 
and express, community delivery, logistics parks and 
technologies, leading the digital transformation of 
the entire logistics industry through cooperation. 
Prior to joining Cainiao, he was a senior executive at 
Amazon’s global logistics division. Lin holds a Ph.D. in 
operational research from The University of Texas in 
Austin.
Luyuan FAN (樊路遠) currently serves as chairman 
and chief executive officer of Digital Media and 
Entertainment Group and is a member of the Alibaba 
Partnership. He has served as president of Digital 
Media and Entertainment Group since November 
2018. He has been an executive director of Alibaba 
Pictures, a company listed on the Main Board of the 
Hong Kong Stock Exchange, since January 2016, and 
currently serves as the chairman and chief executive 
officer of Alibaba Pictures. He joined Alipay in 2007 
where he served in a number of senior management 
positions, including the president of Alipay and 
the president of Ant Group’s wealth management 
business. Fan holds an executive master’s degree in 
business administration from Cheung Kong Graduate 
School of Business.
Alibaba Partnership
Since our founders first gathered in Jack Ma’s 
apartment in 1999, they and our management have 
acted in the spirit of partnership. We view our culture 
as fundamental to our success and our ability to serve 
our customers, develop our employees and deliver 
long-term value to our shareholders. In July 2010, 
in order to preserve this spirit of partnership and to 
ensure the sustainability of our mission, vision and 
values, we decided to formalize our partnership as 
Lakeside Partners, named after the Lakeside Gardens 
residential community where Jack Ma and our other 
founders started our company. We refer to the 
partnership as the Alibaba Partnership.
We believe that our partnership approach has helped 
us to better manage our business, with the peer 
nature of the partnership enabling senior managers to 
collaborate and override bureaucracy and hierarchy. 
As of the date of this annual report, the Alibaba 
Partnership has a total of 26 members. The number of 
partners in the Alibaba Partnership may change from 
time to time due to the election of new partners, the 
retirement of partners and the departure of partners 
for other reasons.
Our partnership is a dynamic body that rejuvenates 
itself through admission of new partners each year, 
which we believe enhances our excellence, innovation 
and sustainability. Unlike dual class ownership 
structures that employ a high vote class of shares to 
concentrate control in a few founders, our approach 
is designed to embody the vision of a large group of 
management partners. This structure is our solution 
for preserving the culture shaped by our founders 
while at the same time accounting for the fact that 
founders will inevitably retire from the company.
Consistent with our partnership approach, all 
partnership votes are made on a one-partner-one-
vote basis.
The partnership is governed by a partnership 
agreement and operates under principles, policies 
and procedures that have evolved with our business 
and are further described below.

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Nomination and Election of Partners
The Alibaba Partnership elects new partners annually 
after a nomination process whereby existing partners 
propose candidates to the partnership committee 
as described below. The partnership committee 
reviews the nominations and determines whether 
the nomination of a candidate will be proposed to 
the entire partnership for election. Election of new 
partners requires the approval of at least 75% of all of 
the partners. Partners should be employed by Alibaba 
Group.
To be eligible for election, a partner candidate must 
have demonstrated the following attributes:
•	
a high standard of personal character and 
integrity;
•	
continued service with Alibaba Group for not less 
than five years;
•	
a track record of contribution to the business of 
Alibaba Group; and
•	
being a “culture carrier” who shows a consistent 
commitment to, and traits and actions consonant 
with, our mission, vision and values.
We believe the criteria and process of the Alibaba 
Partnership applicable to the election promote 
accountability among the partners as well as to our 
customers, employees and shareholders. In order to 
align the interests of partners with the interests of our 
shareholders, we require that each partner maintain 
a meaningful level of equity interests in our company 
during his or her tenure as a partner. Since a partner 
nominee must have been employed by us for at 
least five years, as of the time he or she becomes a 
partner, he or she will typically already own or have 
been awarded a personally meaningful level of equity 
interest in our company through our equity incentive 
and share purchase or investment plans.
Duties of Partners
The main duty of partners in their capacity as partners 
is to embody and promote our mission, vision and 
values. We expect partners to be evangelists for 
our mission, vision and values, both within our 
organization and externally to customers, business 
partners and other participants in our ecosystem.
Partnership Committee
The partnership committee must consist of at least 
five but no more than seven partners, including 
partnership committee continuity members, and is 
currently comprised of Jack Ma, Joe Tsai, Lucy Peng, 
Xiaofeng Shao and Eddie Wu. The partnership 
committee is responsible for administering partner 
elections and managing the relevant portion of the 
deferred cash bonus pool, with any amounts payable 
to partners who are our executive officers or directors 
or members of the partnership committee subject 
to approval of the compensation committee of our 
board of directors. Either one or two partners may 
be designated as partnership committee continuity 
partners, and currently the partnership committee 
continuity members consist of Jack Ma and Joe 
Tsai. Other than partnership committee continuity 
members, the partnership committee members serve 
for a term of five years and may serve multiple terms. 
Elections of partnership committee members are 
held once every five years. Partnership committee 
continuity members are not subject to election, and 
may serve until they cease to be partners, retire from 
the partnership committee or are unable to discharge 
duties as partnership committee members as a result 
of illness or permanent incapacity. A replacement 
partnership committee continuity partner is either 
designated by a retiring or, as the case may be, the 
remaining, partnership committee continuity member. 
Prior to each election, the partnership committee 
will nominate a number of partners equal to the 
number of partnership committee members that will 
serve in the next partnership committee term plus 
three additional nominees less the number of the 
serving partnership committee continuity members. 
Each partner votes for a number of nominees equal 
to the number of partnership committee members 
that will serve in the next partnership committee 
term less the number of the serving partnership 
committee continuity members, and all except the 
three nominees who receive the least votes from the 
partners are elected to the partnership committee.

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Alibaba Group Holding Limited
Director Nomination and Appointment Rights
Pursuant to our Articles of Association, the Alibaba 
Partnership has the exclusive right to nominate or, in 
limited situations, appoint up to a simple majority of 
the members of our board of directors.
The election of each director nominee of the Alibaba 
Partnership will be subject to the director nominee 
receiving a majority vote from our shareholders voting 
at an annual general meeting of shareholders. If an 
Alibaba Partnership director nominee is not elected by 
our shareholders or after election departs our board of 
directors for any reason, the Alibaba Partnership has 
the right to appoint a different person to serve as an 
interim director of the class in which the vacancy exists 
until our next scheduled annual general meeting of 
shareholders. At the next scheduled annual general 
meeting of shareholders, the appointed interim 
director or a replacement Alibaba Partnership director 
nominee (other than the original nominee) will stand 
for election for the remainder of the term of the class 
of directors to which the original nominee would have 
belonged.
If at any time our board of directors consists of less 
than a simple majority of directors nominated or 
appointed by the Alibaba Partnership for any reason, 
including because a director previously nominated by 
the Alibaba Partnership ceases to be a member of our 
board of directors or because the Alibaba Partnership 
had previously not exercised its right to nominate or 
appoint a simple majority of our board of directors, 
the Alibaba Partnership will be entitled (in its sole 
discretion and without the need for any additional 
shareholder action) to appoint such number of 
additional directors to the board as necessary to 
ensure that the directors nominated or appointed by 
the Alibaba Partnership comprise a simple majority of 
our board of directors.
In determining the Alibaba Partnership director 
nominees who will stand for election to our board, the 
partnership committee will propose director nominees 
who will be voted on by all of the partners, and those 
nominees who receive a simple majority of the votes 
of the partners will be selected for these purposes. The 
director nominees of the Alibaba Partnership may be 
partners of the Alibaba Partnership or other qualified 
individuals who are not affiliated with the Alibaba 
Partnership.
The Alibaba Partnership’s right to nominate or appoint 
up to a simple majority of our directors is conditioned 
on the Alibaba Partnership being governed by the 
partnership agreement in effect as of the completion 
of our initial public offering in September 2014, or as 
may be amended in accordance with its terms from 
time to time. Any amendment to the provisions of 
the partnership agreement relating to the purpose 
of the partnership, or to the manner in which the 
Alibaba Partnership exercises its right to nominate a 
simple majority of our directors, will be subject to the 
approval of the majority of our directors who are not 
nominees or appointees of the Alibaba Partnership 
and are “independent directors” within the meaning 
of Section 303A of the NYSE Listed Company Manual. 
The provisions relating to nomination rights and 
procedures described above are incorporated in 
our Articles. Pursuant to our Articles, the Alibaba 
Partnership’s nomination rights and related provisions 
of our Articles may only be changed upon the vote 
of shareholders representing 95% of the votes 
present in person or by proxy at a general meeting of 
shareholders.
Alibaba Partnership has not fully exercised its director 
nomination right. Our board of directors currently 
consists of ten members, six are independent 
directors nominated by our nominating and corporate 
governance committee, four are Alibaba Partnership 
nominees.

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Fiscal Year 2024 Annual Report
Current Partners
The following table sets forth the names, in alphabetical order by surname, and other information regarding the 
current partners of the Alibaba Partnership as of the date of this annual report.
Name
Age Gender
Year 
Joined 
Alibaba 
Group
Current position with Alibaba Group
Trudy Shan DAI (戴珊)
47
F
1999
Partner, Alibaba Partnership
Luyuan FAN (樊路遠)
51
M
2007
Chairman and Chief Executive Officer, Digital Media 
and Entertainment Group
Yongxin FANG (方永新)
50
M
2000
President, Ele.me
Fan JIANG (蔣凡)
38
M
2013
Co-Chairman and Chief Executive Officer, Alibaba 
International Digital Commerce Group
Director, Taobao and Tmall Group
Director, Cainiao Smart Logistics Network Limited
Jane Fang JIANG (蔣芳)
50
F
1999
Group Chief People Officer
Director, Taobao and Tmall Group
Director, Cloud Intelligence Group
Director, Cainiao Smart Logistics Network Limited
Jiangwei JIANG (蔣江偉)
42
M
2008
Vice President, Cloud Intelligence Group
Zhenfei LIU (劉振飛)
52
M
2006
Co-Chairman, Local Services Group
Chairman, Amap
Jack Yun MA (馬雲)†
59
M
1999
Partner, Alibaba Partnership
Lucy Lei PENG (彭蕾)†
50
F
1999
Partner, Alibaba Partnership
Director, Local Services Group
Director, Alibaba International Digital Commerce 
Group
Xiaofeng SHAO (邵曉鋒)†
58
M
2005
Group Executive Vice President
Chairman, Group Risk Management Committee
Jie SONG (宋潔)
45
F
2000
Vice President, Alibaba International Digital Commerce 
Group
Lijun SUN (孫利軍)
47
M
2002
Director-General, Alibaba Foundation
Judy Wenhong TONG (童文紅)
53
F
2000
Partner, Alibaba Partnership
Director, Digital Media and Entertainment Group
Joseph C. TSAI (蔡崇信)†
60
M
1999
Group Chairman
Chairman, Cainiao Smart Logistics Network Limited
Director, Taobao and Tmall Group
Director, Alibaba International Digital Commerce 
Group
†	
Member of the partnership committee.

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Alibaba Group Holding Limited
Name
Age Gender
Year 
Joined 
Alibaba 
Group
Current position with Alibaba Group
Lin WAN (萬霖)
49
M
2014
Director and Chief Executive Officer, Cainiao Smart 
Logistics Network Limited
Lei WANG (王磊)
44
M
2003
Senior Vice President, Cloud Intelligence Group
Winnie Jia WEN (聞佳)
47
F
2007
President, Group Public Affairs
Director, Digital Media and Entertainment Group
Maggie Wei WU (武衛)
56
F
2007
Group Director
Director, Digital Media and Entertainment Group
Eddie Yongming WU (吳泳銘)†
49
M
1999
Group Director and Chief Executive Officer
Chairman and Chief Executive Officer, Taobao and 
Tmall Group
Chairman and Chief Executive Officer, Cloud 
Intelligence Group
Director, Local Services Group
Director, Alibaba International Digital Commerce 
Group
Zeming WU (吳澤明)
43
M
2004
Group Chief Technology Officer
Deputy Head of Alibaba DAMO Academy 
Co-Chairman, Local Services Group
Chairman, Ele.me
Director, Taobao and Tmall Group
Director, Cloud Intelligence Group
Sara Siying YU (俞思瑛)
49
F
2005
Group General Counsel
Director, Digital Media and Entertainment Group
Yongfu YU (俞永福)
47
M
2007
Partner, Alibaba Partnership
Jeff Jianfeng ZHANG (張建鋒)
50
M
2004
Head of Alibaba DAMO Academy
Daniel Yong ZHANG (張勇)
52
M
2007
Partner, Alibaba Partnership
Jessie Junfang ZHENG (鄭俊芳)
50
F
2010
Director and Chief Financial Officer, Cloud Intelligence 
Group
Shunyan ZHU (朱順炎)
53
M
2014
Chairman, Alibaba Health
Director, Local Services Group
†	
Member of the partnership committee.

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Fiscal Year 2024 Annual Report
Retirement and Removal
Partners may elect to retire from the partnership at 
any time. All partners except continuity partners are 
required to retire upon reaching the age of sixty or 
upon termination of their qualifying employment. Jack 
Ma and Joe Tsai are designated as continuity partners, 
who may remain partners until they reach the age 
of seventy (and this age limit may be extended by a 
majority votes of all partners), elect to retire from the 
partnership, die or are incapacitated or are removed 
as partners. Any partner, including continuity partners, 
may be removed upon the vote of a simple majority 
of all partners present at a duly-called meeting of 
partners for violations of certain standards set forth 
in the partnership agreement, including failure to 
actively promote our mission, vision and values, 
fraud, gross misconduct or gross negligence. As with 
other partners, continuity partners must maintain 
the shareholding levels required by us of all partners 
as described below. Partners who retire from the 
partnership upon meeting certain age and service 
requirements may be designated as honorably retired 
partners by the partnership committee. Honorably 
retired partners may not act as partners, but may be 
entitled to allocations from the deferred portion of the 
annual cash bonus pool described below as post-
retirement payments. Continuity partners will not be 
eligible to receive allocations from the annual cash 
bonus pool if they cease to be our employees even if 
they remain partners, but may be entitled to receive 
allocations from the deferred bonus pool if they are 
honorably retired partners.
Restrictive Provisions
Under our Articles of Association, in connection with 
any change of control, merger or sale of our company, 
the partners and other holders of our ordinary shares 
shall receive the same consideration with respect 
to their ordinary shares in connection with any of 
these types of transactions. In addition, our Articles 
provide that the Alibaba Partnership may not transfer 
or otherwise delegate or give a proxy to any third-
party with respect to its right to nominate directors, 
although it may elect not to exercise its rights in full. In 
addition, as noted above, our Articles also provide that 
the amendment of certain provisions of the Alibaba 
Partnership agreement relating to the purpose of the 
partnership or the manner in which the partnership 
exercises its rights to nominate or appoint a majority 
of our board of directors will require the approval of 
a majority of directors who are not appointees of the 
Alibaba Partnership and are “independent directors” 
within the meaning of Section 303A of the NYSE Listed 
Company Manual.
Amendment of Alibaba Partnership 
Agreement
Pursuant to the partnership agreement, amendment 
of the partnership agreement requires the approval of 
75% of the partners in attendance at a meeting of the 
partners at which not less than 75% of all the partners 
are in attendance, except that the general partner 
may effect certain administrative amendments. In 
addition, certain amendments relating to the purposes 
of the Alibaba Partnership or the manner in which 
it exercises its nomination rights with respect to our 
directors require the approval of a majority of our 
independent directors not nominated or appointed by 
the Alibaba Partnership.
Alibaba Group Equity Interest Holding 
Requirements for Partners
Each of the partners holds his or her equity interests in 
our company directly as an individual or through his 
or her affiliates. Each partner is required to enter into 
share retention agreement with us. These agreements 
provide that a period of three years from the date on 
which a person becomes a partner, which ranges from 
January 2014 to June 2023 for our existing partners, 
we require that each partner retain at least 60% of the 
equity interests (including shares underlying vested 
and unvested awards) that he or she held on the 
starting date of the three-year period. Following the 
initial three-year holding period and for so long as he 
or she remains a partner, we require that the partner 
retain at least 40% of the equity interests (including 
shares underlying vested and unvested awards) that 
he or she held on the starting date of the initial three-
year holding period. Exceptions to the holding period 
rules described in the share retention agreements 
must be approved by a majority of the independent 
directors.
Weighted Voting Rights (WVR) Structure
We have one class of Shares, and each holder of our 
Shares is entitled to one vote per Share. Pursuant to 
our Articles of Association, the Alibaba Partnership has 
the exclusive right to nominate or, in limited situations, 
appoint, up to a simple majority of the members of 
our board of directors. These rights are categorized as 
a weighted voting rights structure, or WVR structure, 
under the Hong Kong Listing Rules. As a result, we 
are deemed as a company with a WVR structure. For 
further information about the risks associated with our 
WVR structure, see “Risk Factors — Risks Related to Our 
Corporate Structure.”

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Alibaba Group Holding Limited
Compensation
Compensation of Directors and Executive 
Officers
For fiscal year 2024, we paid and accrued aggregate 
fees, salaries and benefits (excluding share-based 
awards) of approximately RMB245 million (US$34 
million) and granted share-based awards to acquire 
an aggregate of 24,828,800 ordinary shares of our 
company (equivalent to 3,103,600 ADSs) as well as 
share-based awards of our subsidiaries with an 
aggregate value of approximately RMB44 million 
(US$6 million) to our directors and executive officers.
Our board of directors, acting on the recommendation 
of our compensation committee, approves an annual 
cash bonus pool for our management, calculated 
based on a percentage of our adjusted pretax 
operating profits. Once the annual cash bonus 
pool is calculated, our compensation committee 
determines the proportion allocated and payable 
to our management for the year, and approves the 
amount of individual cash bonus payable to our 
executive officers and directors and members of the 
partnership committee. The remaining portion of the 
annual cash bonus pool is available for the partners 
and may, upon the approval of our compensation 
committee, be deferred, and used as determined by 
the partnership committee, with any amounts payable 
to our executive officers or directors or members of the 
partnership committee individually be also subject to 
approval of the compensation committee of our board 
of directors.
The board, acting on the recommendation of our 
compensation committee, may determine the 
remuneration to be paid to non employee directors. 
We do not provide employee directors with any 
additional remuneration for serving as directors other 
than their remuneration as our employees. Pursuant to 
our service agreements with our directors, neither we 
nor our subsidiaries provide benefits to directors upon 
termination of employment. We do not separately set 
aside any amounts for pensions, retirement or other 
benefits for our executive officers, other than pursuant 
to relevant statutory requirements. Management 
members who are partners of the Alibaba Partnership 
may receive retirement payments from the deferred 
portion of the annual cash bonus pool available to the 
Alibaba Partnership.
For information regarding share-based awards 
granted to our directors and executive officers, see “— 
Equity Incentive Plan” below.
Employment Agreements
We have entered into employment agreements with 
each of our executive officers. We may terminate 
their employment at any time, with cause, and we 
are not required to provide any prior notice of the 
termination. We may also terminate their employment 
in circumstances prescribed under and in accordance 
with the requirements of applicable labor law, 
including but not limited to notice and payment 
in lieu of notice. Executive officers may terminate 
their employment with us at any time upon written 
notice. Although our employment agreements with 
our executive officers do not provide for severance 
pay, where severance pay is mandated by law, our 
executive officers will be entitled to severance pay in 
the amount mandated by law or in accordance with 
our policy when his or her employment is terminated. 
We have been advised by our PRC counsel, Fangda 
Partners, that we may be required to make severance 
payments upon termination without cause to comply 
with the PRC Labor Law, the PRC Labor Contract Law 
and other relevant PRC regulations, which entitle 
employees to severance payments in case of early 
termination of “de facto employment relationships” 
by PRC entities without statutory cause regardless of 
whether there exists a written employment agreement 
with these entities.
Our award agreements under our equity incentive 
plan also contain, among other rights, restrictive 
covenants that enable us to terminate grants, forfeit 
and cancel shares or, if applicable, repurchase shares 
at the original purchase price or the exercise price paid 
for the shares in the event of a grantee’s termination 
for cause or for breaching of these covenants. See “— 
Equity Incentive Plan” below.
Equity Incentive Plan
Our 2014 Post-IPO Equity Incentive Plan, or the 
2014 Plan (which we adopted in September 2014, 
amended and restated in February 2020 to reflect the 
Share Split and other administrative changes, and 
further amended and restated in May 2022 to reflect 
administrative changes) provides for the granting of 
share-based awards to eligible grantees. We believe 
share-based awards are vital to attract, motivate 

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Fiscal Year 2024 Annual Report
and retain the grantees, and are the appropriate 
tool to align their interests with our shareholders. 
Accordingly, we will continue to grant share-based 
awards to the employees, consultants and directors 
of our company, our affiliates and/or certain other 
companies as an important part of their compensation 
packages. Share-based awards granted are generally 
subject to a four-year vesting schedule as determined 
by the plan administrator, or a vesting period of up to 
ten years for certain management members.
Under the 2014 Plan, starting from April 1, 2015 and 
on each anniversary thereof, an additional amount 
equal to the lesser of 200,000,000 ordinary shares 
(equivalent to 25,000,000 ADSs) and such lesser 
number of ordinary shares as is determined by our 
board of directors will be included in the shares 
available for issuance under the 2014 Plan.
As of March 31, 2024, under the 2014 Plan, there were:
•	
515,571,688 ordinary shares (equivalent to 
64,446,461 ADSs) issuable upon vesting of 
outstanding RSUs;
•	
54,677,336 ordinary shares (equivalent to 
6,834,667 ADSs) issuable upon exercise of 
outstanding options; and
•	
286,838,192 ordinary shares (equivalent to 
35,854,774 ADSs) authorized for issuance but 
unissued.
The following paragraphs summarize other key terms 
of the 2014 Plan:
Plan Administration
Subject to certain limitations, the 2014 Plan is generally 
administered by the compensation committee of 
the board (or a subcommittee thereof), or another 
committee of the board to which the board has 
delegated power to act; provided that, in the absence 
of any committee, the 2014 Plan will be administered 
by the board. Grants to any executive directors of the 
board must be approved by the disinterested directors 
of our board.
Types of Awards
RSUs, incentive and non-statutory stock options, 
restricted shares, dividend equivalents, share 
appreciation rights, share payments and other rights 
or interests may be granted under the 2014 Plan.
Award Agreements
Generally, awards granted under the 2014 Plans are 
evidenced by an award agreement providing for the 
number of ordinary shares subject to the award, and 
the terms and conditions of the award, which must be 
consistent with the plan.
Eligibility
Any employee, consultant or director of our company, 
our affiliates or certain other companies, is eligible 
to receive awards under the 2014 Plan, but only 
employees of our company, our affiliates and/
or certain other companies, are eligible to receive 
incentive stock options.
Term of Awards
The term of awards granted under the 2014 Plan are 
generally not to exceed ten years from the date of 
grant.
Acceleration, Waiver and Restrictions
The plan administrator has sole discretion in 
determining the terms and conditions of any award, 
any vesting acceleration or waiver of forfeiture 
restrictions, and any restrictions regarding any award 
or the ordinary shares relating thereto.

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Alibaba Group Holding Limited
Clawback
Our award agreements generally provide that, in the 
event of a grantee’s termination for cause (including 
any commission of an act of fraud, dishonesty or 
ethical breach) or violation of a non-competition 
undertaking, we will have the right to terminate or 
cancel grants, forfeit the shares acquired by the 
grantee or, if applicable, repurchase the shares 
acquired by the grantee, generally at the original 
purchase price or the exercise price paid for the 
shares.
Change in Control
If a change in control of our company occurs, the plan 
administrator may, in its sole discretion:
•	
accelerate the vesting, in whole or in part, of any 
award;
•	
purchase any award for an amount of cash or 
ordinary shares of our company equal to the 
value that could have been attained upon the 
exercise of the award or the realization of the 
plan participant’s rights had the award been 
currently exercisable or payable or fully vested; 
or
•	
provide for the assumption, conversion or 
replacement of any award by the successor 
corporation, or a parent or subsidiary of the 
successor corporation, with other rights or 
property selected by the plan administrator 
in its sole discretion, or the assumption or 
substitution of the award by the successor or 
surviving corporation, or a parent or subsidiary 
of the surviving or successor corporation, with 
appropriate adjustments as to the number 
and kind of shares and prices as the plan 
administrator deems, in its sole discretion, 
reasonable, equitable and appropriate.
Amendment and Termination
Unless earlier terminated, the 2014 Plan continues in 
effect for a term of ten years. The board may at any 
time terminate or amend the 2014 Plan in any respect, 
including amendment of any form of any award 
agreement or instrument to be executed, provided, 
however, that to the extent necessary and desirable 
to comply with applicable laws or stock exchange 
rules, shareholder approval of any amendment to the 
2014 Plan shall be obtained in the manner and to the 
degree required.

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147
Fiscal Year 2024 Annual Report
Share-based Awards Held by Our Directors and Officers
The following table summarizes the outstanding RSUs and options held as of March 31, 2024 by our directors and 
executive officers, as well as by their affiliates, under our equity incentive plan.
Name
Number of 
outstanding 
RSUs/options 
granted
Exercise 
price 
(US$ per 
RSU/option 
granted)
Shares 
underlying 
outstanding 
RSUs/options 
granted
Date of grant
Date of expiration
Joseph C. TSAI
2,000(1)
—
16,000(1)
July 24, 2018
July 24, 2026
2,667(1)
—
21,336(1)
August 16, 2019
August 16, 2027
Eddie Yongming WU
*(2)
78.37
*(2)
November 25, 2023
November 25, 2033
*(1)
—
*(1)
November 25, 2023
November 25, 2030
J. Michael EVANS
*(2)
79.96
*(2)
July 31, 2015
July 31, 2027
*(1)
—
*(1)
June 15, 2020
June 15, 2026
*(1)
—
*(1)
May 24, 2021
May 24, 2027
*(1)
—
*(1)
June 8, 2022
June 8, 2028
*(1)
—
*(1)
May 20, 2023
May 20, 2029
Maggie Wei WU
*(1)
—
*(1)
July 24, 2018
July 24, 2026
*(1)
—
*(1)
August 16, 2019
August 16, 2027
*(1)
—
*(1)
May 27, 2020
May 27, 2028
*(1)
—
*(1)
June 15, 2020
June 15, 2028
*(1)
—
*(1)
May 24, 2021
May 24, 2029
Toby Hong XU
*(1)
—
*(1)
May 27, 2020
May 27, 2026
*(1)
—
*(1)
May 24, 2021
May 24, 2027
*(1)
—
*(1)
June 8, 2022
June 8, 2028
*(1)
—
*(1)
May 20, 2023
May 20, 2029
Jane Fang JIANG
*(1)
—
*(1)
July 30, 2018
July 30, 2026
*(1)
—
*(1)
September 1, 2019
September 1, 2027
*(1)
—
*(1)
June 15, 2020
June 15, 2028
*(1)
—
*(1)
May 24, 2021
May 24, 2029
*(1)
—
*(1)
June 8, 2022
June 8, 2030
*(1)
—
*(1)
May 20, 2023
May 20, 2031

Directors, Senior Management and Employees
148
Alibaba Group Holding Limited
Name
Number of 
outstanding 
RSUs/options 
granted
Exercise 
price 
(US$ per 
RSU/option 
granted)
Shares 
underlying 
outstanding 
RSUs/options 
granted
Date of grant
Date of expiration
Sara Siying YU
*(1)
—
*(1)
July 30, 2018
July 30, 2026
*(1)
—
*(1)
September 1, 2019
September 1, 2027
*(1)
—
*(1)
March 2, 2020
March 2, 2028
*(1)
—
*(1)
June 15, 2020
June 15, 2028
*(1)
—
*(1)
May 24, 2021
May 24, 2029
*(1)
—
*(1)
May 20, 2023
May 20, 2031
Fan JIANG
*(1)
—
*(1)
August 16, 2019
August 16, 2027
*(1)
—
*(1)
May 24, 2021
May 24, 2027
*(1)
—
*(1)
September 5, 2021
September 5, 2027
*(1)
—
*(1)
June 8, 2022
June 8, 2028
*(1)
—
*(1)
May 20, 2023
May 20, 2029
*(1)
—
*(1)
August 9, 2023
August 9, 2033
Lin WAN
*(1)
—
*(1)
May 27, 2020
May 27, 2026
*(1)
—
*(1)
May 24, 2021
May 24, 2027
*(1)
—
*(1)
June 8, 2022
June 8, 2028
*(1)
—
*(1)
May 20, 2023
May 20, 2029
*(1)
—
*(1)
August 9, 2023
August 9, 2033
Luyuan FAN
*(1)
—
*(1)
July 30, 2018
July 30, 2026
*(1)
—
*(1)
August 16, 2019
August 16, 2027
*(1)
—
*(1)
June 15, 2020
June 15, 2028
*(1)
—
*(1)
May 24, 2021
May 24, 2029
*(1)
—
*(1)
June 8, 2022
June 8, 2030
*(1)
—
*(1)
May 20, 2023
May 20, 2031
*	
The shares underlying the outstanding RSUs and options held by each of these directors and executive officers and their affiliates 
represent less than 1% of our total outstanding shares.
(1)	 Represents RSUs.
(2)	 Represents options.

Directors, Senior Management and Employees
149
Fiscal Year 2024 Annual Report
Board Practices
Nomination and Terms of Directors
Pursuant to our Articles of Association, our board of 
directors is classified into three classes of directors 
designated as Group I, Group II and Group III, each 
generally serving a three-year term unless earlier 
removed. The Group I directors currently consist of Joe 
Tsai, J. Michael Evans, Weijian Shan and Irene Yun-Lien 
Lee; the Group II directors currently consist of Eddie 
Wu, Jerry Yang, Wan Ling Martello and Albert Kong 
Ping Ng; and the Group III directors currently consist 
of Maggie Wu and Kabir Misra. The terms of office of 
the current Group I, Group II and Group III directors 
will expire, respectively, at our 2024 annual general 
meeting, 2025 annual general meeting and 2026 
annual general meeting. Unless otherwise determined 
by the shareholders in a general meeting, our board 
will consist of not less than nine directors. The Alibaba 
Partnership has the exclusive right to nominate up to 
a simple majority of our board of directors. If at any 
time our board of directors consists of less than a 
simple majority of directors nominated or appointed 
by the Alibaba Partnership for any reason, including 
because a director previously nominated by the 
Alibaba Partnership ceases to be a member of our 
board of directors or because the Alibaba Partnership 
had previously not exercised its right to nominate or 
appoint a simple majority of our board of directors, 
the Alibaba Partnership shall be entitled (in its sole 
discretion) to appoint such number of additional 
directors to the board as necessary to ensure that 
the directors nominated or appointed by the Alibaba 
Partnership comprise a simple majority of our board 
of directors. The remaining members of the board 
of directors will be nominated by the nominating 
and corporate governance committee of the board. 
Director nominees will be elected by the simple 
majority vote of shareholders at our annual general 
meeting. Alibaba Partnership has not fully exercised 
its director nomination right. Our board of directors 
currently consists of ten members, six are independent 
directors nominated by our nominating and corporate 
governance committee, four are Alibaba Partnership 
nominees.
If a director nominee is not elected by our 
shareholders or departs our board of directors for any 
reason, the party or group entitled to nominate that 
director has the right to appoint a different person to 
serve as an interim director of the class in which the 
vacancy exists until our next scheduled annual general 
meeting of shareholders. At the next scheduled annual 
general meeting of shareholders, the appointed 
interim director or a replacement director nominee 
(who, in the case of Alibaba Partnership nominees, 
cannot be the original nominee) will stand for election 
for the remainder of the term of the class of directors 
to which the original nominee would have belonged.
For additional information, see “— Directors and Senior 
Management — Alibaba Partnership.”
Code of Ethics and Corporate Governance 
Guidelines
We have adopted a code of ethics, which is applicable 
to all of our directors, executive officers and 
employees. Our code of ethics is publicly available on 
our website.
In addition, our board of directors has adopted a 
set of corporate governance guidelines covering 
a variety of matters, including approval of related 
party transactions. Our corporate governance 
guidelines also provide that any adoption of a new 
equity incentive plan and any material amendments 
to those plans will be subject to the approval of 
our non-executive directors. The guidelines reflect 
certain guiding principles with respect to our board’s 
structure, procedures and committees. The guidelines 
are not intended to change or interpret any applicable 
law, rule or regulation or our Articles of Association.
Duties of Directors
Under Cayman Islands law, all of our directors owe 
us fiduciary duties, including a duty of loyalty, a duty 
to act honestly and a duty to act in good faith and 
in a manner they believe to be in our best interests. 
Our directors also have a duty to exercise the skill 
they actually possess and the care and diligence 
that a reasonably prudent person would exercise in 
comparable circumstances. In fulfilling their duty of 
care to us, our directors must ensure compliance with 
our Articles of Association, as amended and restated 
from time to time. We have the right to seek damages 
if a duty owed by any of our directors is breached.

Directors, Senior Management and Employees
150
Alibaba Group Holding Limited
Board Committees
Our board of directors has established an audit 
committee, a compensation committee, a nominating 
and corporate governance committee, a sustainability 
committee, a compliance and risk committee and 
a capital management committee. A majority of 
the members of our compensation committee, 
nominating and corporate governance committee and 
compliance and risk committee shall be independent 
directors within the meaning of Section 303A of the 
NYSE Listed Company Manual. At least one member of 
our sustainability committee shall be an independent 
director within the meaning of Section 303A of the 
NYSE Listed Company Manual. All members of our 
audit committee are independent within the meaning 
of Section 303A of the NYSE Listed Company Manual 
and meet the criteria for independence set forth in 
Rule 10A-3 of the U.S. Exchange Act.
Audit Committee
Our audit committee currently consists of Albert Ng, 
Wan Ling Martello and Weijian Shan. Mr. Ng is the 
chairman of our audit committee. Mr. Ng satisfies the 
criteria of an audit committee financial expert as set 
forth under the applicable rules of the SEC. Mr. Ng, Ms. 
Martello and Mr. Shan satisfy the requirements for an 
“independent director” within the meaning of Section 
303A of the NYSE Listed Company Manual and meet 
the criteria for independence set forth in Rule 10A-3 of 
the U.S. Exchange Act.
The audit committee oversees our accounting and 
financial reporting processes and the audits of 
our financial statements. Our audit committee is 
responsible for, among other things:
•	
selecting, and evaluating the qualifications, 
performance and independence of, the 
independent auditor;
•	
pre-approving or, as permitted, approving 
auditing and non-auditing services permitted to 
be performed by the independent auditor;
•	
considering the adequacy of our internal 
accounting controls and audit procedures;
•	
reviewing with the independent auditor any 
audit problems or difficulties and management’s 
response;
•	
reviewing and approving related party 
transactions between us and our directors, senior 
management and other persons specified in 
Item 6.B. of Form 20-F as required by the U.S. 
Exchange Act;
•	
reviewing and discussing the quarterly 
financial statements and annual audited 
financial statements with management and the 
independent auditor;
•	
establishing procedures for the receipt, retention 
and treatment of complaints received from 
our employees regarding accounting, internal 
accounting controls or auditing matters and 
the confidential, anonymous submission by our 
employees of concerns regarding questionable 
accounting or auditing matters;
•	
meeting separately, periodically, with 
management, internal auditors and the 
independent auditor; and
•	
reporting regularly to the full board of directors.
Compensation Committee
Our compensation committee currently consists of 
Jerry Yang, Albert Ng and Kabir Misra. Mr. Yang is the 
chairman of our compensation committee. Mr. Yang, 
Mr. Ng and Mr. Misra satisfy the requirements for an 
“independent director” within the meaning of Section 
303A of the NYSE Listed Company Manual.
Our compensation committee is responsible for, 
among other things:
•	
determining the proportion of annual cash bonus 
pool allocated and payable to our management 
for the year and determining the amount of 
cash bonus payable to our executive officers 
and directors and members of the partnership 
committee;
•	
reviewing, evaluating and, if necessary, revising 
our overall compensation policies;

Directors, Senior Management and Employees
151
Fiscal Year 2024 Annual Report
•	
reviewing and evaluating the performance of our 
directors and executive officers and determining 
the compensation of our directors and executive 
officers;
•	
reviewing and approving our executive officers’ 
employment agreements with us;
•	
determining performance targets for our 
executive officers with respect to our incentive 
compensation plan and share-based 
compensation plans;
•	
administering our share-based compensation 
plans in accordance with the terms thereof; and
•	
carrying out other matters that are specifically 
delegated to the compensation committee by 
our board of directors from time to time.
Nominating and Corporate Governance 
Committee
Our nominating and corporate governance committee 
currently consists of Irene Lee, Joe Tsai and Jerry 
Yang. Ms. Lee is the chairman of our nominating and 
corporate governance committee. Ms. Lee and Mr. 
Yang satisfy the “independence” requirements of 
Section 303A of the NYSE Listed Company Manual.
Our nominating and corporate governance committee 
is responsible for, among other things:
•	
selecting the board nominees (other than 
the director nominees to be nominated by 
the Alibaba Partnership) for election by the 
shareholders or appointment by the board;
•	
periodically reviewing with the board the 
current composition of the board with regards 
to characteristics such as independence, 
knowledge, skills, experience and diversity;
•	
making recommendations on the frequency and 
structure of board meetings and monitoring the 
functioning of the committees of the board; and
•	
advising the board periodically with regards 
to significant developments in corporate 
governance law and practices as well as 
our compliance with applicable laws and 
regulations, and making recommendations to 
the board on corporate governance matters.
Sustainability Committee
Our sustainability committee currently consists of 
Jerry Yang, Joe Tsai and Maggie Wu. Mr. Yang is the 
chairman of our sustainability committee. Mr. Yang 
satisfies the “independence” requirements of Section 
303A of the NYSE Listed Company Manual.
Our sustainability committee is responsible for, among 
other things:
•	
assisting the board in identifying and evaluating 
the company’s ESG opportunities and risks;
•	
overseeing an evaluating the implementation 
and performance of ESG initiatives and projects; 
and
•	
advising the board on ESG-related legal, 
regulatory and compliance developments and 
public policy trends.
Compliance and Risk Committee
Our compliance and risk committee currently consists 
of Irene Lee, Albert Ng, Kabir Misra, Eddie Wu and 
J. Michael Evans. Ms. Lee is the chairman of our 
compliance and risk committee. Ms. Lee, Mr. Ng and 
Mr. Misra satisfy the “independence” requirements of 
Section 303A of the NYSE Listed Company Manual.
Our compliance and risk committee is responsible for, 
among other things:
•	
overseeing our overall compliance and risk 
management requirements and issuing overall 
compliance and risk management framework;
•	
evaluating key risk exposures and vulnerabilities 
and oversee the implementation of compliance 
and risk policies and procedures; and
•	
assessing the performance of members of 
management responsible for compliance and 
risk, and advise our compensation committee 
to align the compensation of the chief executive 
officers of our subsidiary businesses with 
performance on compliance and risk.

Directors, Senior Management and Employees
152
Alibaba Group Holding Limited
Capital Management Committee
Our capital management committee currently consists 
of Joe Tsai, Eddie Wu, J. Michael Evans and Maggie Wu. 
Mr. Tsai is the chairman of our capital management 
committee.
Our capital management committee is responsible for, 
among other things:
•	
establishing and overseeing the implementation 
of our overall capital management and 
allocation plan; and
•	
reviewing and advising our board, or approving, 
based on authorization by our board, significant 
capital-related transactions and undertakings by 
us and our subsidiary businesses.
Employees
As of March 31, 2022, 2023 and 2024, we had a total 
of 254,941, 235,216 and 204,891 full-time employees, 
respectively. A substantial majority of our employees 
are based in China.
We believe that we have a good working relationship 
with our employees and we have not experienced any 
significant labor disputes.
Share Ownership
For information regarding the share ownership of our 
directors and officers, see “Major Shareholders and 
Related Party Transactions — Major Shareholders.” 
For information as to stock options granted to our 
directors, executive officers and other employees, see 
“— Compensation — Equity Incentive Plan.”
Insider Trading Policies
Our board of directors has established insider trading 
policies and procedures to provide guidance on 
the purchases, sales, and other dispositions of our 
securities by our directors, officers, employees and 
other relevant persons, with the goal of promoting 
compliance with applicable insider trading laws, rules 
and regulations, and the listing standards of the NYSE 
and the Hong Kong Stock Exchange.

153
Fiscal Year 2024 Annual Report
Major Shareholders and Related Party Transactions
Major Shareholders
The following table sets forth information with respect 
to beneficial ownership of our ordinary shares as of 
May 20, 2024, except otherwise noted, by:
•	
each of our directors and executive officers;
•	
our directors and executive officers as a group; 
and
•	
each person known to us to beneficially own 5% 
or more of our ordinary shares.
Beneficial ownership is determined in accordance 
with the rules and regulations of the SEC and includes 
the power to direct the voting or the disposition of 
the securities or to receive the economic benefit of 
the ownership of the securities. In computing the 
number of shares beneficially owned by a person and 
the percentage ownership of that person, we have 
included Shares underlying the ADSs and Shares in 
CCASS held by the person. We have also included 
Shares that the person has the right to acquire within 
60 days of this annual report, including through the 
vesting of RSUs and options. These Shares, however, 
are not included in the computation of the percentage 
ownership of any other person. The calculations of 
percentage ownership in the table below are based 
on 19,345,485,396 ordinary shares (equivalent to 
2,418,185,675 ADSs) outstanding as of May 20, 2024.
Name
Beneficial 
ownership 
(Ordinary shares)
Beneficial 
ownership 
(ADSs)(3)
Percent
Directors and Executive Officers:
  Joseph C. TSAI(1)
275,302,416
34,412,802
1.4%
  Eddie Yongming WU
*
*
*
  J. Michael EVANS
*
*
*
  Maggie Wei WU
*
*
*
  Jerry YANG
*
*
*
  Wan Ling MARTELLO
*
*
*
  Weijian SHAN
*
*
*
  Irene Yun-Lien LEE
*
*
*
  Albert Kong Ping NG
*
*
*
  Kabir MISRA
*
*
*
  Toby Hong XU
*
*
*
  Jane Fang JIANG
*
*
*
  Sara Siying YU
*
*
*
  Fan JIANG
*
*
*
  Lin WAN
*
*
*
  Luyuan FAN
*
*
*
All directors and executive officers as a group
355,606,738
44,450,842
1.8%
Greater than 5% Beneficial Owners:
  SoftBank(2)
2,743,375,976
342,921,997
14.2%

Major Shareholders and Related Party Transactions
154
Alibaba Group Holding Limited
Notes:
*	
This person beneficially owns less than 1% of our 
outstanding ordinary shares.
(1)	 Does not include 15,660,000 ordinary shares held by a 
vehicle managed by Blue Pool Capital Limited, Joe Tsai’s 
family office. Represents (i) 470,400 ordinary shares held 
directly by Joe Tsai, (ii) 13,907,176 ordinary shares held by Joe 
and Clara Tsai Foundation Limited, a company incorporated 
under the law of the Island of Guernsey with its registered 
address at PO Box 186, Royal Chambers, St Julian’s Avenue, 
St Peter Port, Guernsey GY1 4HP, that has granted Joe Tsai 
a revocable proxy over these shares and which is wholly-
owned by Joe and Clara Tsai Foundation, (iii) 147,385,672 
ordinary shares held by Parufam Limited, a Bahamas 
corporation with its registered address at 303 Shirley Street, 
P.O. Box N-492, Nassau, The Bahamas, and over which, Joe 
Tsai, as a director of Parufam Limited, has been delegated 
sole voting and disposition power and (iv) 113,539,168 
ordinary shares held by PMH Holding Limited, a British Virgin 
Islands corporation with its registered address at Kingston 
Chambers, PO Box 173, Road Town, Tortola, British Virgin 
Islands, and over which, Joe Tsai, as sole director of PMH 
Holding Limited, has voting and dispositive power. Joe Tsai 
does not have any pecuniary interests in the 13,907,176 
ordinary shares held by Joe and Clara Tsai Foundation 
Limited. Joe Tsai’s business address is 26/F Tower One, Times 
Square, 1 Matheson Street, Causeway Bay, Hong Kong S.A.R., 
the People’s Republic of China.
(2)	 Represents ordinary shares owned indirectly by SoftBank 
Group Corp., with its registered office at 1-7-1, Kaigan, 
Minato-Ku, Tokyo, 105-7537, Japan. These ordinary shares 
are beneficially owned via direct or indirect subsidiaries 
of SoftBank Group Corp. As of May 20, 2024, none of the 
subsidiaries of SoftBank Group Corp. holding our ordinary 
shares beneficially owned more than 5% of our outstanding 
ordinary shares. According to public disclosure by SoftBank, 
SoftBank has entered into forward contracts using our 
shares.
(3)	 Each ADS represents eight Shares.
We have one class of ordinary shares, and each holder 
of our ordinary shares is entitled to one vote per share.
As of May 20, 2024, 19,345,485,396 of our ordinary 
shares (equivalent to 2,418,185,675 ADSs) were 
outstanding. To our knowledge, 6,722,077,128 
ordinary shares (equivalent to 840,259,641 ADSs), 
representing approximately 34.7% of our total 
outstanding shares, were held by 171 record 
shareholders with registered addresses in the 
United States, including brokers and banks that hold 
securities in street name on behalf of their customers. 
We are not aware of any arrangement that may at a 
subsequent date, result in a change of control of our 
company.
Related Party Transactions
Our Related Party Transaction Policy
In order to prevent risks of conflicts of interest or the 
appearance of conflicts of interest, all of our directors 
and employees are subject to our code of business 
conduct and other policies which require, among 
other things, that any potential transaction between us 
and an employee or director, their relatives and closely 
connected persons and certain entities in which they, 
their relatives or closely connected persons have an 
interest be approved in writing by an appropriate 
supervisor or compliance officer.
We have also adopted a related party transaction 
policy to which all of our directors, senior 
management and other key management personnel, 
all close family members (as defined in the policy) 
of the foregoing individuals, Ant Group and its 
subsidiaries as well as the Alibaba Partnership and 
certain other related entities are subject. Related party 
transactions defined under this policy, as required 
by Form 20-F, include transactions with our directors, 
senior management and major shareholders and 
their affiliates, as well as transactions with parties 
that do not pose risks of conflicts of interest, such as 
transactions with our investee companies that are 
not otherwise affiliated with any of the foregoing 
individuals. This policy is intended to supplement the 
procedures set forth in our code of business conduct 
and our other corporate governance policies and 
does not exempt any person from more restrictive 
provisions that may exist in our existing procedures 
and policies.
This related party transaction policy provides, among 
other things, that, unless otherwise pre-approved by 
our board of directors:
•	
each related party transaction, and any material 
amendment or modification to a related party 
transaction, shall be adequately disclosed to, 
and reviewed and approved or ratified by, our 
audit committee or any committee composed 
solely of disinterested independent directors or 
by the disinterested members of such committee; 
and

Major Shareholders and Related Party Transactions
155
Fiscal Year 2024 Annual Report
•	
any employment relationship or similar 
transaction involving our directors or senior 
management and any related compensation 
shall be approved by the disinterested 
members of our compensation committee or 
recommended by the disinterested members of 
the compensation committee to our board for its 
approval.
Our related party transaction policy, code of business 
conduct and our other corporate governance policies 
are subject to periodic review and revision by our 
board.
Summary of Major Related Party Transactions
We have entered into various commercial arrangements with certain of our investees, Ant Group and its affiliates, 
pursuant to which we receive and provide certain services to these parties. See “— Commercial Arrangements with 
Investees and Ant Group and Its Affiliates.” In addition, as disclosed in greater detail in the following paragraphs, 
we have entered into or continued certain major related party transactions in fiscal years 2022, 2023 and 2024, 
which are summarized in the table below.
Related Party
Transaction Description
Ant Group and its affiliates
•	
The SAPA, which was amended in 2018, 2019, 2020 and 2022, pursuant 
to which we received a 33% equity interest (on a fully diluted basis) in Ant 
Group, and which sets forth, among other things, our rights in Ant Group.
•	
The Alipay commercial agreement, pursuant to which Alipay provides 
payment and escrow services to us.
•	
The 2014 IPLA, an amendment to which was subsequently entered into in 
2019 upon our receipt of the 33% equity interest (on a fully diluted basis) 
in Ant Group, or the Amended IPLA, provides that we and our subsidiaries 
license to Ant Group and/or its subsidiaries certain intellectual property 
rights and provide various software technology services, and, prior to our 
receipt of the 33% equity interest (on a fully diluted basis) in Ant Group, Ant 
Group paid us profit share payments; pursuant to the SAPA, a cross-license 
agreement was entered into in September 2019 upon our receipt of the 33% 
equity interest (on a fully diluted basis) in Ant Group.
•	
We and Ant Group cooperate with each other with respect to the enforcement 
of each other’s rights and the provision of certain financial services to our 
customers and merchants in connection with the SME loan business.
•	
We granted Ant Group a license for it to continue to use certain trademarks 
and domain names.
•	
Various investments involving Ant Group.
•	
Prior to 2023, we granted share-based awards to employees of Ant Group; 
Junhan, a major equity holder of Ant Group, and Ant Group granted share-
based awards to our employees. We, Junhan and Ant Group agreed to 
settle with each other the cost associated with certain share-based awards 
granted to each other’s employees upon vesting.

Major Shareholders and Related Party Transactions
156
Alibaba Group Holding Limited
Related Party
Transaction Description
Entities affiliated with  
  our directors and officers
•	
We agreed to assume the cost of maintenance, crew and operation of 
personal aircraft of our chairman where the cost is allocated for business 
purposes.
•	
Investments in and various investments involving the Vision Plus Capital 
Funds, investment funds affiliated with our director and chief executive 
officer.
Investment funds affiliated  
  with Jack Ma
•	
Various investments involving the Yunfeng Funds, investment funds 
affiliated with Jack Ma.
Jack Ma
•	
Jack Ma, formerly one of our directors made certain commitments to us 
relating to his interest in Ant Group, the Yunfeng Funds and other entities.
Investees
•	
We extended loans to and provided a guarantee for certain of our investees.
•	
We have made co-investments with certain of our investees.
Variable interest entities and  
  variable interest entity  
  equity holders
•	
We operate certain of our businesses in China through contractual 
arrangements between our relevant subsidiaries, the variable interest 
entities and variable interest entity equity holders.
Directors and executive  
  officers
•	
We entered into indemnification agreements with our directors and 
executive officers.
•	
We entered into employment agreements with our directors and executive 
officers.
•	
We grant equity incentive awards to our directors and executive officers.
Commercial Arrangements with Investees and Ant Group and Its Affiliates
The following table summarizes the services fees paid to Ant Group and its affiliates in fiscal years 2022, 2023 and 
2024.
Year ended March 31,
2022
2023
2024
Related Party
Transaction
RMB
RMB
RMB
US$
(in millions)
Ant Group and  
  its affiliates
Payment processing and escrow  
  services fee
11,824
12,484
13,164
1,823
Marketplace software technology 
  services fee and others(1)
3,542
2,271
3,050
422
Note:
(1)	 Marketplace software technology services fee and others primarily relates to marketing support services in connection with our 
retail marketplaces.

Major Shareholders and Related Party Transactions
157
Fiscal Year 2024 Annual Report
Certain of our investees have entered into commercial 
arrangements with us in connection with certain 
logistics services they provide to us. In fiscal years 
2022, 2023 and 2024, we incurred costs and expenses 
of RMB13,120 million, RMB14,750 million and 
RMB14,864 million (US$2,059 million), respectively, for 
these logistics services. In fiscal year 2024, these costs 
and expenses accounted for 1.8% of our costs and 
expenses.
Certain of our investees have also entered into 
commercial arrangements with us in connection 
with certain marketing services they provide to our 
business. In fiscal years 2022, 2023 and 2024, we 
incurred costs and expenses of RMB976 million, 
RMB382 million and RMB736 million (US$102 million), 
respectively, for these marketing services. In fiscal year 
2024, these costs and expenses accounted for 0.1% of 
our costs and expenses.
Other than the foregoing, the aggregate service fees 
we paid to other related parties accounted for less 
than 1% of total costs and expenses in each of fiscal 
years 2022, 2023 and 2024.
The following table summarizes the services fees received from Ant Group and its affiliates in fiscal years 2022, 
2023 and 2024.
Year ended March 31,
2022
2023
2024
Related Party
Transaction
RMB
RMB
RMB
US$
(in millions)
Ant Group and  
  its affiliates
Annual fee for SME loan  
  business(1)
708
—
—
—
Administrative and support  
  services
1,165
565
807
112
Cloud services fee
5,536
8,409
8,814
1,221
Marketplace software technology 
  services fee and others
2,358
2,831
3,244
449
Note:
(1)	 Pursuant to our agreement with Ant Group, we received these annual fees for a term of seven years, which commenced in 2015 
and ended in 2021.
We have entered into commercial arrangements with 
certain of our investees related to logistics services. 
In fiscal years 2022, 2023 and 2024, we recognized 
revenue of RMB1,728 million, RMB1,140 million and 
RMB2,540 million (US$352 million), respectively, in 
connection with these logistics services. In fiscal year 
2024, this revenue accounted for 0.3% of our revenue.
We have also entered into commercial arrangements 
with certain of our investees related to cloud services. 
In fiscal years 2022, 2023 and 2024, we recognized 
revenue of RMB1,826 million, RMB1,462 million and 
RMB984 million (US$136 million), respectively, for 
these cloud services. In fiscal year 2024, this revenue 
accounted for 0.1% of our revenue.
Other than the related party transactions summarized 
above, the aggregate payments we received from 
other related parties accounted for less than 1% of 
total revenue in each of the fiscal years 2022, 2023 
and 2024.

Major Shareholders and Related Party Transactions
158
Alibaba Group Holding Limited
Agreements and Transactions Related to 
Ant Group and Its Subsidiaries
Ownership of Ant Group and Alipay
We originally established Alipay in December 2004 
to operate our payment services business. In June 
2010, the PBOC issued new regulations that required 
non-bank payment companies to obtain a license in 
order to operate in China. These regulations provided 
specific guidelines for license applications only for 
domestic PRC-owned entities. These regulations 
stipulated that, in order for any foreign-invested 
payment company to obtain a license, the scope of 
business, the qualifications of any foreign investor 
and any level of foreign ownership would be subject 
to future regulations to be issued, which in addition 
would require approval by the State Council of the 
PRC. Furthermore, these regulations required that any 
payment company that failed to obtain a license must 
cease operations by September 1, 2011. Although 
Alipay was prepared to submit its license application 
in early 2011, at that time the PBOC had not issued 
any guidelines applicable to license applications for 
foreign-invested payment companies. In light of the 
uncertainties relating to the license qualification and 
application process for a foreign-invested payment 
company, our management determined that it 
was necessary to restructure Alipay as a company 
wholly-owned by PRC citizens in order to avail Alipay 
of the specific licensing guidelines applicable only 
to domestic PRC-owned entities. Accordingly, we 
divested all of our interest in and control over Alipay in 
2011, which resulted in deconsolidation of Alipay from 
our financial statements. This action enabled Alipay 
to obtain a payment business license in May 2011 
without delay and without any detrimental impact to 
our China retail marketplaces or to Alipay.
Following the divestment of our interest in and control 
over Alipay, effective in the first calendar quarter 
of 2011, the ownership structure of Alipay’s parent 
entity, Ant Group, was changed so that Jack Ma 
held a substantial majority of the equity ownership 
interest in Ant Group. The ownership structure of 
Ant Group subsequently was further restructured. 
Ant Group also completed several rounds of equity 
financing. In September 2019, we received a newly 
issued 33% equity interest (on a fully diluted basis) 
in Ant Group following the satisfaction of the closing 
conditions set forth in the SAPA, as amended in 2018 
and 2019. As of March 31, 2024, Junhan and Junao 
held approximately 31% and 22% of Ant Group’s 
equity interest, respectively, we held 33% and other 
shareholders held the remaining equity interest. The 
general partner of Junhan and Junao is an entity that 
was previously wholly-owned by Jack Ma. In August 
2020, Jack Ma transferred 66% of the equity interest in 
such general partner entity but retained control over 
the equity interests in Ant Group held by Junhan and 
Junao. Through an agreement with the transferees 
as well as the articles of association of the general 
partner entity then in effect, Jack Ma had control over 
resolutions passed at general meetings of the general 
partner entity that would relate to the exercise of rights 
by Junhan and Junao as shareholders of Ant Group. 
On January 7, 2023, Ant Group announced that Junhan 
and Junao agreed to undergo certain changes in their 
voting structures, pursuant to which this agreement 
among Jack Ma and the other shareholders of the 
general partner entity of Junhan and Junao were to 
be terminated. In addition, Junhan were to change its 
general partner to a newly established entity while 
Junao would keep the existing general partner entity. 
The changes were completed in December 2023. As a 
result of the changes, (i) Jack Ma no longer controls the 
majority voting interests in Ant Group held by Junhan 
and Junao, (ii) each of Junhan and Junao is controlled 
by a separate general partner entity that is not 
controlled by any single person, (iii) our equity interest 
in Ant Group remains unchanged, and (iv) neither we 
nor any other shareholder has control over Ant Group.
Economic interests of Ant Group through Junhan are 
owned by Jack Ma, Simon Xie and other employees 
and former employees of us and Ant Group and its 
affiliates and investee companies. These economic 
interests are in the form of limited partnership interests 
and interests similar to share appreciation rights tied 
to potential appreciation in the value of Ant Group. 
The economic interests in Junao are held in the form of 
limited partnership interests by certain members of the 
Alibaba Partnership and Ant Group’s management.

Major Shareholders and Related Party Transactions
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Fiscal Year 2024 Annual Report
We understand that it is the intention of the 
shareholders of Ant Group that:
•	
Jack Ma’s direct and indirect economic interest 
in Ant Group (for the avoidance of doubt, other 
than the equity stake in Ant Group held by 
our company) will be reduced over time to a 
percentage that does not exceed his and his 
affiliates’ interest in our company as of the time 
immediately prior to the completion of our initial 
public offering (the percentage of our ordinary 
shares Jack Ma and his affiliates beneficially 
owned immediately prior to the completion of 
our initial public offering was 8.8%) and that 
this reduction will be caused in a manner by 
which neither Jack Ma nor any of his affiliates 
would receive any economic benefit thereby. See 
“— Commitments of Jack Ma to Alibaba Group” 
below. We have been informed by Ant Group that 
the proposed reduction of Jack Ma’s economic 
interest is expected to be accomplished through 
a combination of future share-based awards to 
employees and dilutive issuances of equity in Ant 
Group, among others;
•	
from time to time, additional economic interests 
in Ant Group in the form of interests similar to 
share appreciation rights issued by Junhan will 
be transferred to employees of Ant Group and 
our employees; and
•	
Ant Group may raise equity capital from investors 
in the future in order to finance its business 
expansion, with the effect that the shareholding 
of Junao and Junhan in Ant Group will be reduced 
through dilution (the amount of dilution would 
depend on future valuations and the amount of 
equity capital to be raised).
In July 2023, we received notice from Ant Group that 
a shareholder meeting held on July 23, 2023 had 
approved, among other things, a proposal by Ant 
Group to repurchase from all of its shareholders up 
to 7.6% of its equity interest. We did not participate 
in such share repurchase. We understand the 
repurchased shares were transferred into Ant Group’s 
equity incentive pool.
Our Commercial Arrangements with Ant 
Group and Alipay
After the divestment of our interest in and control 
over Alipay, we entered into a framework agreement 
in July 2011, or the 2011 framework agreement, with 
SoftBank, Altaba Inc. (formerly known as Yahoo! Inc.), 
Alipay, Ant Group, Jack Ma and Joe Tsai and certain of 
their affiliates. At the same time, we also entered into 
various implementation agreements that included 
a commercial agreement, or the Alipay commercial 
agreement, an intellectual property license and 
software technology service agreement, or the 2011 
IPLA, and a shared services agreement, which together 
governed our financial and commercial relationships 
with Ant Group and Alipay.
Restructuring of Our Relationship with Ant Group 
and Alipay, 2019 Equity Issuance, and Related 
Amendments
On August 12, 2014, we entered into a share and 
asset purchase agreement, which we refer to as 
the SAPA, and entered into or amended certain 
ancillary agreements including an amendment 
and restatement of the 2011 IPLA, or the 2014 IPLA. 
Pursuant to these agreements, we restructured 
our relationships with Ant Group and Alipay and 
terminated the 2011 framework agreement. On 
February 1, 2018, we amended both the SAPA and the 
Alipay commercial agreement, and agreed with Ant 
Group and certain other parties on forms of certain 
ancillary agreements. On September 23, 2019, we 
further amended the SAPA. The relevant amendments 
were entered into or agreed to facilitate our 
acquisition of a 33% equity interest (on a fully diluted 
basis) in Ant Group. On August 24, 2020, we further 
amended the SAPA, the Alipay commercial agreement 
and certain other agreements, referred to as the 2020 
Amendments. The 2020 Amendments were made 
primarily to facilitate Ant Group’s planned IPO on 
the Science and Technology Innovation Board of the 
Shanghai Stock Exchange and on the Main Board of 
the Hong Kong Stock Exchange.

Major Shareholders and Related Party Transactions
160
Alibaba Group Holding Limited
On July 25, 2022, we and Ant Group further amended 
the SAPA and the Alipay commercial agreement (such 
further amendments, the “2022 Amendments”), with 
certain amendments that took effect on August 13, 
2022. The 2022 Amendments were made primarily 
to improve our ability to maximize our competitive 
advantage, enhance the economic benefit from 
our equity interest in Ant Group and help us better 
manage related party and other risks arising 
from changes in the regulatory and operational 
environment.
Apart from the 2018, 2019, 2020 and 2022 
amendments to our agreements with Ant Group 
described below, the key terms of our agreements 
with Ant Group and Alipay from the 2014 restructuring 
remain substantially unchanged.
Sale of SME Loan Business and Certain Other Assets
Pursuant to the SAPA, we sold certain securities and 
assets primarily relating to our SME loan business 
and other related services to Ant Group in February 
2015. In addition, pursuant to software system use 
and service agreements relating to the know-how 
and related intellectual property that we agreed to 
sell together with the SME loan business and related 
services, we received annual fees for a term of seven 
years, commencing in 2015 and ending in 2021. These 
fees, which were recognized as other revenue, were 
determined as follows: for calendar years 2015 to 
2017, the entities operating the SME loan business 
paid an annual fee equal to 2.5% of the average daily 
balance of the SME loans provided by these entities, 
and in calendar years 2018 to 2021, these entities paid 
an annual fee equal to the amount of the fees paid 
in calendar year 2017. In fiscal years 2022, 2023 and 
2024, the annual fees we received from Ant Group and 
its affiliates in connection with the SME loan business 
amounted to RMB708 million, nil and nil, respectively.
For regulatory reasons, we retained approximately 
RMB1,225 million of the existing SME loan portfolio 
upon the completion of the transfer of the SME loan 
business. These loans have been repaid. We do not 
intend to conduct any new SME loan business going 
forward.
Issuance of Equity Interest
In September 2019, following the satisfaction of the 
closing conditions, we received through an onshore 
PRC subsidiary the issuance of a 33% equity interest 
(on a fully diluted basis) in Ant Group pursuant to the 
SAPA, as amended in 2018 and 2019, or the Issuance. 
We believe that the acquisition of the 33% equity 
interest (on a fully diluted basis) in Ant Group has 
strengthened our strategic relationship pursuant to the 
series of agreements initially reached with Ant Group 
in 2014.
Pursuant to the SAPA, as amended in 2018 and 2019, 
the consideration we paid to receive the newly issued 
33% equity interest (on a fully diluted basis) in Ant 
Group was fully funded by payments from Ant Group 
and its subsidiaries to us in consideration for certain 
intellectual property and assets that we transferred 
under the SAPA, as amended in 2018 and 2019.
In connection with the receipt of the Issuance, we 
entered into a cross license agreement with Ant Group 
providing for a license by each of Ant Group and us to 
each other of certain patents, trademarks, software 
and other technologies (including but not limited 
to patents and software transferred at the Issuance 
closing). The cross license agreement also contains 
provisions relating to cooperation and coordination 
between Ant Group and us on various intellectual 
property matters, including prosecution, enforcement, 
acquisition, and joint defense arrangements, among 
other matters.
Upon closing of the Issuance, we entered into 
the previously agreed form of amendment and 
restatement of the 2014 IPLA, or the Amended IPLA, 
and the profit share payment arrangement under 
the 2014 IPLA automatically terminated. For more 
information, see “— Alipay Intellectual Property License 
and Software Technology Services Agreement” below.

Major Shareholders and Related Party Transactions
161
Fiscal Year 2024 Annual Report
Financial and Accounting Treatment upon Issuance 
of Equity Interest in Ant Group
There was no material operational and economic 
impact on us as a result of our receipt of the 33% 
equity interest (on a fully diluted basis) in Ant Group 
in 2019, but we changed our accounting for our 
relationship with Ant Group as a result of the Issuance. 
Upon the Issuance, and our transfer of certain 
intellectual property to Ant Group and its subsidiaries, 
the profit share arrangement under the 2014 IPLA 
was terminated, and we no longer received any 
profit share payments from Ant Group. Following 
the Issuance, we accounted for our equity interest 
in Ant Group under the equity method and recorded 
it in “Investments in equity method investees” on 
our consolidated balance sheet. Subsequent to the 
Issuance, we record our proportionate share of results 
of Ant Group in “Share of results of equity method 
investees” in our consolidated income statements on a 
one quarter in-arrears basis.
Regulatory Unwind
Prior to the 2020 Amendments, the SAPA as amended 
in 2018 and 2019, provided that, if a relevant 
governmental authority prohibits us from owning all or 
a portion of our equity interest in Ant Group after the 
equity issuance has occurred through enactment of a 
law, rule or regulation, or explicitly requires Ant Group 
to redeem this equity interest, and the prohibition 
or request is not subject to appeal and cannot 
otherwise be resolved, then to the extent necessary, 
Ant Group will redeem the equity interest; the related 
intellectual property and asset transfers, and ancillary 
transactions under the SAPA will be unwound; and the 
terms of the SAPA, the 2014 IPLA, and other related 
agreements will be restored, including the prior profit 
share payments and liquidity event payment (which 
would be payable to us in the event of a qualified IPO 
of Ant Group or Alipay, in an amount equal to 37.5% of 
the equity value of Ant Group as a whole, immediately 
prior to the qualified IPO). If there is a partial unwind 
where we retain a portion of our equity interest in 
Ant Group, but less than the full 33%, then pursuant 
to the terms of the SAPA and the 2014 IPLA, the prior 
profit share payment arrangement and liquidity event 
payment amount will be proportionately reduced 
based on the amount of equity interest retained by us. 
Pursuant to the 2020 Amendments, these provisions 
would terminate upon the completion of a qualified 
IPO of Ant Group. However, pursuant to the 2020 
Amendments and the 2022 Amendments, if a qualified 
IPO of Ant Group has not been completed within the 
prescribed period of time, the foregoing rights will no 
longer be subject to termination upon the completion 
of a qualified IPO of Ant Group.
In 2011, Jack Ma and Joe Tsai contributed 280,000,000 
and 120,000,000 of our Shares, respectively, after 
having accounted for the Share Split, held by them 
to APN Ltd. (“APN”), a vehicle they established to 
hold these shares. Prior to June 2, 2022, the shares of 
APN, as well as the 400,000,000 Shares, after having 
accounted for the Share Split, held by APN, were 
pledged to us to secure certain obligations of Ant 
Group under the SAPA and the Alipay commercial 
agreement, as well as the direct liability of APN for up 
to US$500 million of the liquidity event payment if any 
liquidity event payment becomes due. On June 2, 2022, 
we agreed with Jack Ma, Joe Tsai and APN to terminate 
the pledges in relation to the shares of APN and the 
400,000,000 Shares, in consideration of personal 
guarantees provided to us by Jack Ma and Joe Tsai in 
connection with Ant Group’s remaining contingent 
payment obligations to us. We believe this transaction 
reasonably reflects the reduction in Ant Group’s 
contingent payment obligations to us since 2011 
when the pledges were first created, the valuation of 
which was conducted with help from an independent 
financial advisor, and the increased financial strength 
and creditworthiness of Ant Group.
Pre-emptive Rights
Following our receipt of equity interest in Ant Group, 
we have pre-emptive rights to participate in other 
issuances of equity securities by Ant Group and certain 
of its affiliates prior to a qualified IPO of Ant Group. 
These pre-emptive rights entitle us to maintain the 
equity ownership percentage we hold in Ant Group 
immediately prior to any such issuances. In connection 
with our exercise of our pre-emptive rights we are 
also entitled to receive certain payments from Ant 
Group, effectively funding our subscription for these 
additional equity interests, up to a value of US$1.5 
billion, subject to certain adjustments, or the pre-
emptive rights funded payments. In addition to these 
pre-emptive rights and the pre-emptive rights funded 
payments, under the SAPA, in certain circumstances 
we are permitted to exercise pre-emptive rights 
through an alternative arrangement that will further 
protect us from dilution.

Major Shareholders and Related Party Transactions
162
Alibaba Group Holding Limited
Certain Restrictions on the Transfer of Ant Group 
Equity Interests
Under the SAPA, certain parties thereto, including us in 
some cases, are subject to restrictions on the transfer 
of equity interests in Ant Group, including:
•	
following our receipt of the Issuance and until 
the earlier of the completion of a qualified IPO of 
Ant Group or the termination of the independent 
director rights provided in the SAPA, without the 
prior written consent of our company, none of 
Jack Ma, Joe Tsai (if he holds any equity interest 
at that time), Junao, Junhan or Ant Group may 
knowingly transfer any equity in Ant Group to 
a third-party who would thereby acquire more 
than 50% of the voting or economic rights in, or 
assets of, Ant Group; and
•	
following our receipt of the Issuance and until the 
completion of a qualified IPO of Ant Group, any 
transfer of equity interests in Ant Group by Junao 
or Junhan, on the one hand, or our company, on 
the other hand, will be subject to a right of first 
refusal by the other party.
Non-competition Undertakings
Under the SAPA, subject to certain limitations and 
unless both parties agree, Ant Group may not engage 
in any business conducted by us from time to time 
or logical extensions thereof, and we are restricted 
from engaging in specified business activities within 
the scope of business of Ant Group, including the 
provision and distribution of credit and insurance, the 
provision of investment management and banking 
services, payment transaction processing and 
payment clearing services for third parties, leasing, 
lease financing and related services, trading, dealing 
and brokerage with respect to foreign exchange 
and financial instruments, distribution of securities, 
commodities, funds, derivatives and other financial 
products and the provision of credit ratings, credit 
profiles and credit reports. Each party may, however, 
make passive investments in competing businesses 
below specified thresholds, in some cases after 
offering the investment opportunity to the other party. 
The 2020 Amendments allow Ant Group to engage in 
the sale and placement of advertisements by financial 
institutions solely in connection with financial services 
on publicly available mobile applications and end-
user interfaces majority-owned and operated by Ant 
Group, an activity that falls within the scope of our 
business but which Ant Group is permitted to engage 
in as an exception to the non-compete provisions, 
subject to certain qualifications. Pursuant to the 
2022 Amendments, we have agreed to expand Ant 
Group’s ability to engage in such sale and placement 
of advertisements on publicly available mobile 
applications and end-user interfaces majority-owned 
and operated by Ant Group. We have also agreed 
to permit Ant Group to provide technology services 
in facilitation of the operations of any payment or 
financial services business to financial institutions and 
merchants using Ant Group’s payment services, except 
that Ant Group may not provide any IaaS-related cloud 
services, and we are allowed to provide services and 
products relating to payment accounts outside of 
Chinese mainland that Ant Group is unable to provide 
to us or our customers and to provide and distribute 
credit and insurance in cooperation with financial 
services business operators to facilitate businesses on 
our platforms, among other things.
Corporate Governance Provisions
The SAPA provides that we and Ant Group will 
recommend one independent nominee who, subject 
to the vetting by the nomination and remuneration 
committee of the board of Ant Group, to the extent 
required by such committee’s charter (subject to 
any amendments required by any applicable law or 
requested by any applicable governmental authority), 
and subject further to the vetting by applicable 
governmental authorities, as required by applicable 
law, will be nominated as a member of its board and 
serve on the board’s audit committee, and Jack Ma, 
Joe Tsai (in case he holds any equity interest in Ant 
Group), Junhan and Junao will agree to vote the equity 
interests in Ant Group controlled by them in favor of 
the nomination. If this independent director resigns 
or the director’s seat otherwise becomes vacant, so 
long as SoftBank owns at least 20% of our outstanding 
ordinary shares, and certain other conditions are 
satisfied, SoftBank and Jack Ma, acting jointly, will 
select on our behalf the individual to be designated 
as a replacement director, subject to the approval of 
the Independent Committee. We are not permitted to 
approve certain actions to be taken under the SAPA 
and related agreements before we obtain the consent 
from the Independent Committee.

Major Shareholders and Related Party Transactions
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Fiscal Year 2024 Annual Report
Upon the Issuance in September 2019, we nominated 
two of our officers who have been elected to the 
board of Ant Group pursuant to our rights under the 
SAPA.
In each case, these director nomination rights will 
continue unless we cease to own a certain amount 
of our post-issuance equity interests in Ant Group, or 
upon the completion of a qualified IPO of Ant Group, 
whichever is earlier.
Additional Alibaba Rights
In addition to the rights discussed above, the SAPA, as 
amended in 2018 and 2019, provides us with certain 
other rights with respect to Ant Group. These include, 
among others:
•	
customary information rights;
•	
approval rights over certain Ant Group or Alipay 
actions;
•	
rights to ensure our ability to participate in any 
qualified IPO of Ant Group;
•	
approval rights (with the consent of the 
Independent Committee) over increases to the 
size of Ant Group board resulting in the number 
of board seats exceeding a certain specific 
number; and
•	
approval rights (with the consent of the 
Independent Committee) over any Alipay IPO.
Pursuant to the 2020 Amendments, the foregoing 
rights requiring the Independent Committee’s consent 
will terminate upon the completion of a qualified 
IPO of Ant Group. However, pursuant to the 2020 
Amendments and the 2022 Amendments, if a qualified 
IPO of Ant Group has not been completed within the 
prescribed period of time, these rights will no longer 
be subject to termination upon the completion of a 
qualified IPO of Ant Group. For more information, see 
“— Termination of Alibaba Rights” below.
Termination of Alibaba Rights
Under the SAPA, as amended in 2018 and 2019, 
certain of our rights with respect to Ant Group were 
terminated upon our receipt of the Issuance.
In addition, the SAPA, as amended in 2018 and 2019, 
provides that, in connection with Ant Group or Alipay 
commencing an IPO process, we and Ant Group will 
discuss in good faith the amendment or termination 
of our rights to the extent necessary or advisable to 
achieve an efficient and successful IPO. Certain of our 
rights that would be incremental to the rights of other 
shareholders of Ant Group as of the consummation 
of the IPO (excluding, among other things, our 
information rights) will terminate if required by a 
relevant stock exchange or governmental authority, 
or if necessary to obtain a legal opinion in connection 
with the IPO application. If the IPO application is 
withdrawn or rejected by the relevant authorities, or 
if the IPO is not consummated within a certain period 
of time, then any of our rights that were terminated or 
amended in anticipation of the IPO will be restored.
Pursuant to the 2020 Amendments, the following 
rights under the SAPA, as amended in 2018 and 2019, 
will terminate upon the completion of a qualified IPO 
of Ant Group:
•	
our rights to participate in any qualified IPO of 
Ant Group or Alipay;
•	
the Independent Committee’s approval rights 
over:
•	
voluntary transfers of any equity securities 
of Alipay;
•	
increases to the size of Ant Group board 
resulting in the number of board seats 
exceeding a certain number; and
•	
any Alipay IPO.
If the IPO of Ant Group has not been completed within 
the prescribed period of time, it is expected that the 
foregoing Independent Committee’s approval rights 
will, pursuant to the 2020 Amendments and the 2022 
Amendments, no longer be subject to termination 
upon the completion of a qualified IPO of Ant Group.
Alipay Commercial Agreement
Under the Alipay commercial agreement among us, 
Alipay and Ant Group, which agreement still remains 
in place following the 2014 restructuring and the 
2018, 2019, 2020 and 2022 amendments to our 
agreements with Ant Group, each as described above, 
Alipay provides payment processing and escrow 
services to us. These services enable settlement of 
transactions on our marketplaces through a secure 
payment platform and escrow process. Given the 
significant transaction volume on our platforms, 
we pay Alipay a fee for these services on terms 
that are preferential to us. These preferential terms 

Major Shareholders and Related Party Transactions
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Alibaba Group Holding Limited
enable us, with certain exceptions, to make available 
basic payment processing and escrow services to 
consumers and merchants on our marketplaces free 
of charge. We believe that these services provide us 
with a competitive advantage that otherwise would be 
diminished without the preferential terms of the Alipay 
commercial agreement.
The fees that we pay Alipay are based on fee rates 
and actual payment volumes processed on our 
marketplaces. The fee rates reflect, among other 
things, Alipay’s bank-processing costs and operating 
costs allocable to the services provided to us, and 
accordingly are subject to adjustment on an annual 
basis to the extent these costs increase or decline. 
In connection with the 2014 restructuring, the Alipay 
commercial agreement was amended to provide 
that a special independent committee formed by our 
independent directors and the director designated 
by SoftBank, or the Independent Committee, must 
approve the fee rates in advance on an annual basis. 
The fee rates for the immediately preceding year 
remain in effect until such time as the annual approval 
by the Independent Committee has been obtained. 
In fiscal years 2022, 2023 and 2024, service fees in 
connection with the payment services provided by 
Alipay under this agreement amounted to RMB11,824 
million, RMB12,484 million and RMB13,164 million 
(US$1,823 million), respectively. The Alipay commercial 
agreement has an initial term of 50 years, and is 
automatically renewable for further periods of 50 
years, subject to our right to terminate at any time 
upon one year’s prior written notice. Prior to the 2020 
Amendments, if the Alipay commercial agreement 
was required by applicable regulatory authorities, 
including under stock exchange listing rules, to 
be modified in certain circumstances, a one-time 
payment may have been payable to us by Ant Group 
to compensate us for the impact of the adjustment. 
Certain conforming amendments were made to the 
Alipay commercial agreement as part of the relevant 
amendments to our agreements with Ant Group 
and Alipay described above. Pursuant to the 2020 
Amendments, we no longer have the right to receive 
such one-time payment. This change was made to 
facilitate the IPO of Ant Group. If the IPO of Ant Group 
is withdrawn or rejected by governmental authority or 
is not completed within a certain period of time, the 
change will be unwound and our right will be restored.
Pursuant to the 2022 Amendments, our right to such 
one-time payment will no longer be restored. We have 
considered the probability of such one-time payment 
becoming payable, the changes in the regulatory 
and operational environment of our and Ant Group’s 
businesses and the resultant uncertainty to the two 
businesses if Ant Group were to remain subject to 
the obligation to make such one-time payment. We 
believe that an amendment to the Alipay commercial 
agreement to remove Ant Group’s obligation to pay 
such one-time payment will ultimately enhance the 
economic benefit that we may receive from Ant Group 
as a result of our equity interest in Ant Group and help 
us better manage related party and other risks arising 
from changes in the regulatory and operational 
environment.
Pursuant to the 2022 Amendments, from August 
13, 2023, with respect to any payment processing 
and escrow services to be provided by Ant Group to 
us outside of Chinese mainland, the fee rates and 
payment-related terms for such services will no longer 
be governed by the Alipay commercial agreement and 
will instead be agreed upon between Ant Group and 
us separately.
Ancillary Agreements
In connection with our entry into the original SAPA in 
2014, we also entered into the 2014 IPLA, an amended 
and restated shared services agreement, a SME loan 
cooperation framework agreement and a trademark 
agreement, each of which is described below. We 
also entered into a data sharing agreement, which 
was subsequently terminated on July 25, 2022. It is 
intended that we and Ant Group will, to the extent 
necessary for each party to provide services to our 
respective customers, instead negotiate the terms of 
data sharing arrangements on a case-by-case basis 
and as permitted by applicable laws and regulations.
Pursuant to the SAPA, as amended in 2018 and 
2019, upon the Issuance we also entered into the 
Amended IPLA, a cross license agreement and 
various intellectual property transfer agreements in 
connection with, and to implement, the contemplated 
intellectual property and asset transfers described in 
“— Issuance of Equity Interest” above.
Alipay Intellectual Property License and Software 
Technology Services Agreement
2014 IPLA
Pursuant to the original 2011 framework agreement, 
we entered into the 2011 IPLA, pursuant to which 
we and our subsidiaries licensed to Alipay certain 
intellectual property rights and provided various 
software technology services to Alipay and its 
subsidiaries. In August 2014, we entered into the 2014 
IPLA.

Major Shareholders and Related Party Transactions
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Fiscal Year 2024 Annual Report
Under the 2011 IPLA, Alipay paid us a royalty and 
software technology services fee equal to the 
sum of an expense reimbursement plus 49.9% of 
the consolidated pre-tax income of Alipay and its 
subsidiaries until a liquidity event of Alipay or Ant 
Group. The calculation of the profit share percentage 
was subject to downward adjustments upon certain 
dilutive equity issuances by Alipay or Ant Group. Under 
the 2014 IPLA, we received, in addition to a software 
technology service fee, royalty streams related to 
Alipay and other current and future businesses of 
Ant Group, which we refer to collectively as the profit 
share payments. The profit share payments were paid 
at least annually and equal the sum of an expense 
reimbursement plus 37.5% of the consolidated pre-tax 
income of Ant Group (subject to certain adjustments), 
including not only Alipay but all of Ant Group’s 
subsidiaries.
Upon our receipt of the Issuance in September 2019, 
we entered into the Amended IPLA and terminated the 
2014 IPLA, and accordingly, the profit share payment 
arrangement under the 2014 IPLA automatically 
terminated.
Amended IPLA
Pursuant to the SAPA, as amended in 2018 and 2019, 
we, Ant Group and Alipay entered into the Amended 
IPLA upon our receipt of the Issuance, at which time 
we also transferred certain intellectual property and 
assets to Ant Group and its subsidiaries and the profit 
share payment arrangement was terminated, as 
described in “— Issuance of Equity Interest” above.
While the profit share payments have terminated 
under the Amended IPLA, Ant Group may in certain 
circumstances continue to make certain royalty 
payments to us (as agreed to by Ant Group and the 
Independent Committee), which may be used as pre-
emptive rights funded payments under the SAPA, as 
described in “— Pre-emptive Rights” above.
Additionally, pursuant to the Amended IPLA, Ant Group 
and its subsidiaries will receive expanded rights to 
apply for, register and manage certain intellectual 
property related to their businesses, subject to certain 
continuing restrictions and our rights, and we will 
cease to provide certain software technology services 
to Ant Group and its subsidiaries.
The Amended IPLA will terminate upon the earliest of:
•	
the full payment of all pre-emptive rights funded 
payments under the SAPA;
•	
the closing of a qualified IPO of Ant Group or 
Alipay; and
•	
our transfer to Ant Group of any remaining 
intellectual property we own that is exclusively 
related to the business of Ant Group.
SME Loan Cooperation Framework Agreement
We and Ant Group entered into a SME loan 
cooperation framework agreement in August 2014, 
pursuant to which each party agreed to cooperate 
with, and provide certain services with respect to, 
the other party’s enforcement of certain rights of 
the other party against users of its platforms and 
services and with respect to the provision of certain 
financial services to our customers and merchants. 
In particular, we agreed, upon Ant Group’s request, 
to close down or suspend online storefronts and 
restrict marketing activities on our platforms of 
persons defaulting on loans made by Ant Group and 
persons in violation of Alipay rules and regulations, 
and to publish notices on our platforms and provide 
information regarding these persons, in each case 
in a manner to be further agreed upon from time to 
time. Ant Group agreed, upon our request, to make 
loans and/or extensions of credit and related financial 
services available to our users, freeze and pay over to 
us funds in accounts of users violating our rules and 
regulations or agreements with us, accelerate loans 
and terminate credit facilities of these users, restrict 
marketing activities on its platforms by these users, 
and provide information regarding these users, in 
each case in a manner to be further agreed upon from 
time to time. Neither party is required to pay any fees 
in consideration for the services provided by the other 
party, and apart from the provision of these services, 
there will be no other exchange of value in connection 
with this agreement. The cooperation agreement has 
an initial term of five years, with automatic renewals 
upon expiry for additional five-year periods.
From time to time, we expect to enter into similar 
commercial arrangements with respect to cooperation 
matters and the provision of services between us and 
Ant Group and to our respective customers.
Trademark Agreement
We and Ant Group entered into a trademark 
agreement in August 2014, pursuant to which 
we granted Ant Group a non-transferable, non-
assignable and non-sublicensable (except to 
its subsidiaries) license for it and its sublicensed 
subsidiaries to continue to use certain trademarks and 

Major Shareholders and Related Party Transactions
166
Alibaba Group Holding Limited
domain names based on trademarks owned by us, 
in connection with their payment services business 
and the SME loan business transferred by us to them, 
and in the same manner of use as in August 2014, 
and a non-transferable, non-assignable and non-
sublicensable (except to its subsidiaries) license to 
use other trademarks and domain names based 
on trademarks owned by us, and in that manner, 
as we may agree to allow in the future. Pursuant 
to the trademark agreement, each of the parties 
further agreed to the rights and limitations that each 
would have to use the “Ali” name or prefix and the 
“e-commerce” (and its Chinese equivalent) name, 
prefix or logo as part of a trademark or domain 
name in each party’s and its subsidiaries’ respective 
businesses. Neither party is required to pay any fees 
under this agreement, and, apart from the licenses 
and rights set forth in the agreement, there will be 
no other exchange of value in connection with this 
agreement. Pursuant to the SAPA, following our receipt 
of the Issuance, we transferred and are in the process 
of transferring to Ant Group ownership of several of 
the trademarks and domain names licensed by us to 
Ant Group. However, the trademark agreement will 
remain in effect in accordance with its terms following 
the transaction to provide for a continued license of 
other trademarks that we will continue to own.
Shared Services Agreement and Other 
Commercial Arrangements with Ant Group
We and Ant Group entered into a shared services 
agreement, which was amended and restated in 
August 2020 in connection with the 2020 Amendments 
to the SAPA. Pursuant to the shared services 
agreement, we and Ant Group provide certain 
administrative and support services to each other 
and our respective affiliates. We also provide Ant 
Group and its affiliates with cloud computing services, 
marketplace software technology services and other 
services. See “— Commercial Arrangements with 
Investees and Ant Group and Its Affiliates.”
Agreements Entered into in 2020
Arrangements to Acquire Further Shares in an IPO 
of Ant Group
In 2020, we entered into certain agreements with 
Ant Group, pursuant to which we may subscribe for 
additional shares in Ant Group as part of an IPO of Ant 
Group, such that we may continue to hold an equity 
interest not exceeding 33% in Ant Group upon the 
completion of such IPO of Ant Group.
Documents to Implement Transfers of IP 
Contemplated by SAPA
In connection with the 2020 Amendments, we entered 
into a number of agreements pursuant to which we 
transferred to Ant Group certain intellectual property 
exclusively relating to the business of Ant Group in 
connection with the IPO of Ant Group, which transfers 
were contemplated by the SAPA, as amended in 2018 
and 2019. Ant Group would be required to transfer 
such intellectual property back to us if the IPO of Ant 
Group is not completed within a certain period of time. 
Pursuant to the 2022 Amendments, having considered 
the relevant insignificance of such intellectual property 
to us and the uncertainties associated with any such 
requirements to transfer such intellectual property 
back to us in light of the regulatory and operational 
changes, we agreed that Ant Group would no longer 
be required to transfer such intellectual property 
to us regardless of whether the IPO of Ant Group is 
completed.
Investments Involving Ant Group
We have invested in businesses in which Ant Group is 
a shareholder or co-invested with Ant Group in other 
businesses.
Share-based Award Arrangements
Prior to 2023, certain of our employees were granted 
share-based awards by Junhan and Ant Group, and 
certain employees of Ant Group were granted share-
based awards by us. These awards are settled by 
respective grantors upon disposal of these awards 
by the holders, vesting or exercise of these awards, 
depending on the forms of these awards. In addition, 
Junhan and Ant Group have the right to repurchase 
the vested awards (or any underlying equity for the 
settlement of the vested awards) granted by them, 
as applicable, from the holders upon an initial public 
offering of Ant Group or the termination of the holders’ 
employment with us at a price to be determined based 
on the then fair market value of Ant Group.
Starting from April 2020, the parties agreed to settle 
with each other the cost associated with certain share-
based awards granted to each other’s employees 
upon vesting. The settlement amounts under this 
arrangement depend on the values of Ant Group 
share-based awards granted to our employees and 
our share-based awards granted to employees of Ant 
Group. It is expected that the net settlement amount 
would be insignificant to us.

Major Shareholders and Related Party Transactions
167
Fiscal Year 2024 Annual Report
Transactions with Entities Affiliated with 
Our Directors and Officers
Joe Tsai, our chairman, has purchased his own 
aircraft for both business and personal use. He has 
waived any leasing fees for the use of such aircraft in 
connection with the performance of his duties as our 
chairman, and we have agreed to assume the cost of 
maintenance, crew and operation of the aircraft where 
the cost is allocated for business purposes.
Eddie Wu, our director and chief executive officer, is 
the founding partner of Vision Plus Capital, a venture 
capital firm that has focused since 2015 on investing in 
the areas of advanced technology, enterprise services 
and digital healthcare. He currently holds interests in 
the general partners of a number of funds of Vision 
Plus Capital and certain management companies 
of Vision Plus Capital. He has also committed, or is 
expected to commit funds, to the general partners 
or as limited partners of certain funds of Vision Plus 
Capital. We refer to these funds collectively as Vision 
Plus Capital Funds.
We have invested in certain Vision Plus Capital Funds, 
with a total commitment of approximately US$240 
million, and certain Vision Plus Capital Funds have 
entered into, and from time to time may enter into 
co-investment transactions with us and third parties. 
We have also invested in other portfolio companies of 
which Vision Plus Capital Funds are shareholders.
Relationship with Investment Funds 
Affiliated with Jack Ma
Jack Ma currently holds minority interests in the 
general partners of a number of Yunfeng investment 
funds that were established prior to his retirement 
from our company in 2020, in which he is entitled 
to receive a portion of carried interest proceeds. We 
refer to these funds collectively as the Yunfeng Funds. 
He also holds minority interests in certain investment 
advisor entities of certain Yunfeng Funds. In addition, 
Jack Ma, his wife and certain entities controlled by 
them have committed, or are expected to commit, 
funds to the general partners or as limited partners of 
certain Yunfeng Funds.
Jack Ma has either non-voting interests or has waived 
the exercise of his voting power with respect to his 
interests in each of the investment advisor entities and 
the managing entities of certain Yunfeng Funds. Jack 
Ma has also agreed to donate all distributions of (x) 
carried interest proceeds he may receive in respect 
of the Yunfeng Funds and (y) dividends he may 
receive with respect to his holdings of shares in any 
investment advisor entity of the Yunfeng Funds, which 
we collectively refer to as the Yunfeng GP Distributions, 
to, or for the benefit of, the Alibaba Group Charitable 
Fund or other entities identified by Jack Ma that serve 
charitable purposes. In addition, Jack Ma has agreed 
that, other than his income tax obligations arising from 
recognition of income from Yunfeng GP Distributions, 
he will not claim any charitable deductions with 
respect to donations of his Yunfeng GP Distributions 
against his other income tax obligations. See “— 
Commitments of Jack Ma to Alibaba Group” below. We 
believe that, through its expertise, knowledge base 
and extensive network of contacts in private equity in 
China, Yunfeng will assist us in developing a range of 
relevant strategic investment opportunities.
The Yunfeng Funds have historically entered into co-
investment transactions with us and third parties. We 
have also invested in other businesses in which the 
Yunfeng Funds are shareholders.
Commitments of Jack Ma to Alibaba 
Group
Jack Ma, formerly one of our directors, has confirmed 
the following commitments to our board of directors:
•	
He intends to reduce and thereafter limit his 
direct and indirect economic interest in Ant Group 
over time (for the avoidance of doubt, other 
than the equity stake in Ant Group held by our 
company), to a percentage that does not exceed 
his and his affiliates’ interest in our company 
immediately prior to our initial public offering 
and that the reduction will occur in a manner 
by which neither Jack Ma nor any of his affiliates 
would receive any economic benefit;
•	
He will donate all of his Yunfeng GP Distributions 
to, or for the benefit of, the Alibaba Group 
Charitable Fund or other entities identified by him 
that serve charitable purposes;
•	
Other than his income tax obligations arising 
from recognition of income from Yunfeng GP 
Distributions, he will not claim any charitable 
deductions with respect to donations of his 
Yunfeng GP Distributions against his other 
income tax obligations; and

Major Shareholders and Related Party Transactions
168
Alibaba Group Holding Limited
•	
If required by us, while he remains an Alibaba 
executive, he will assume for our benefit legal 
ownership of investment vehicles, holding 
companies and variable interest entities that 
further our business interests in Internet, media 
and telecom related businesses and, in this case, 
he will disclaim all economic benefits from his 
ownership and enter into agreements to transfer 
any benefits to us (or as we may direct) when 
permitted by applicable law.
Other Transactions with Investees
We have extended loans to certain of our investees 
for working capital and other uses in conjunction with 
our investments. As of March 31, 2024, the aggregate 
outstanding balance of these loans was RMB2,628 
million (US$364 million), with remaining terms of up to 
two years and interest rates of up to 10% per annum.
We have agreed to provide a guarantee for a term 
loan facility of HK$7.7 billion (US$1.0 billion) in favor 
of Cingleot, a company that is partially owned by 
us, in connection with a logistic center development 
project at the Hong Kong International Airport. In May 
2024, the loan facility was modified to a revolving loan 
facility and the facility amount was reduced to HK$6.5 
billion. As of the date of this annual report, HK$4,875 
million was drawn down by that entity under this 
facility.
Also, we co-invested and may from time to time co-
invest with certain of our investees in other businesses.
Other than the transactions disclosed above, we also 
have commercial arrangements with certain of our 
investees and other related parties in which:
•	
we recorded cost and expenses paid to investees 
for cloud computing services, content acquisition, 
purchase of inventory and various other services; 
and
•	
we recorded income generated from investees 
for providing marketing, commission and other 
services.
The amounts relating to these services provided and 
received represent less than 1% of our revenue and 
total costs and expenses, respectively, for the years 
ended March 31, 2022, 2023 and 2024.
Contractual Arrangements among 
Our Subsidiaries, the Variable Interest 
Entities and Variable Interest Entity 
Equity Holders
Chinese law restricts foreign ownership in enterprises 
that provide value-added telecommunications 
services, which includes the ICPs. As a result, we 
operate our Internet businesses and other businesses 
in which foreign investment is restricted or prohibited 
in China through contractual arrangements between 
our relevant subsidiaries, the variable interest entities, 
which, where applicable, hold the ICP licenses and 
other regulated licenses and generally operate our 
Internet businesses and other businesses in which 
foreign investment is restricted or prohibited, and the 
variable interest entity equity holders. For a description 
of these contractual arrangements, see “Business 
Overview — Organizational Structure — Contractual 
Arrangements among Our Subsidiaries, the Variable 
Interest Entities and Variable Interest Entity Equity 
Holders.”
Indemnification Agreements
We have entered into indemnification agreements 
with our directors and executive officers. These 
agreements require us to indemnify these individuals, 
to the fullest extent permitted by law, for certain 
liabilities to which they may become subject as a result 
of their affiliation with us.
Employment Agreements
See “Directors, Senior Management and Employees — 
Compensation — Employment Agreements.”
Share Options
See “Directors, Senior Management and Employees — 
Compensation — Equity Incentive Plan.”

Description Of Securities Other Than Equity Securities
American Depositary Shares
Fees Paid by Our ADS Holders
As an ADS holder, you will be required to pay the following service fees to the depositary, Citibank, N.A.:
Persons depositing or withdrawing
shares or ADS holders must pay:
For:
Up to US$5.00 per 100 ADSs (or fraction thereof)
•	
Issuance of ADSs upon deposit of Shares 
(excluding issuances as a result of distributions 
of ADSs pursuant to (i) stock dividends or other 
free stock distributions, or (ii) exercise of rights to 
purchase additional ADSs).
•	
Delivery of Shares against surrender of ADSs.
•	
Distribution of cash dividends or other cash 
distributions.
•	
Distribution of ADSs pursuant to (i) stock dividends 
or other free stock distributions, or (ii) exercise of 
rights to purchase additional ADSs.
•	
Distribution of securities other than ADSs or rights 
to purchase additional ADSs.
Up to US$5.00 per 100 ADS (or fraction thereof) per 
calendar year
•	
ADS services.
As an ADS holder you will also be responsible to pay 
certain fees and expenses incurred by the depositary 
and certain taxes and governmental charges such as:
•	
taxes (including applicable interest and penalties) 
and other governmental charges;
•	
fees for the transfer and registration of Shares 
charged by the registrar and transfer agent for the 
Shares in the Cayman Islands (i.e., upon deposit 
and withdrawal of Shares);
•	
expenses incurred for converting foreign currency 
into U.S. dollars;
•	
expenses for cable, telex and fax transmissions 
and for delivery of securities;
•	
fees and expenses as are incurred by the 
depositary in connection with compliance with 
applicable exchange control regulations;
•	
cable, telex and facsimile transmission and delivery 
expenses as expressly provided in the Deposit 
Agreement; and
•	
fees and expenses incurred in connection with the 
delivery or servicing of Shares on deposit.
Depositary fees payable upon the issuance and 
cancellation of ADSs are typically paid to the 
depositary bank by the brokers (on behalf of their 
clients) receiving the newly issued ADSs from the 
depositary bank and by the brokers (on behalf of their 
clients) delivering the ADSs to the depositary bank for 
cancellation. The brokers in turn charge these fees to 
their clients. Depositary fees payable in connection 
with distributions of cash or securities to ADS holders 
and the depositary services fee are charged by the 
depositary bank to the holders of record of ADSs as of 
the applicable ADS record date.
The Depositary fees payable for cash distributions are 
generally deducted from the cash being distributed. 
In the case of distributions other than cash (e.g., 
stock dividend, rights), the depositary bank charges 
the applicable fee to the ADS record date holders 
concurrent with the distribution. In the case of ADSs 
registered in the name of the investor (whether 
certificated or uncertificated in direct registration), 
the depositary bank sends invoices to the applicable 
record date ADS holders. In the case of ADSs held 
in brokerage and custodian accounts (via DTC), the 
depositary bank generally collects its fees through 
the systems provided by DTC (whose nominee is the 
169
Fiscal Year 2024 Annual Report
Other Information to Shareholders

registered holder of the ADSs held in DTC) from the 
brokers and custodians holding ADSs in their DTC 
accounts. The brokers and custodians who hold their 
clients’ ADSs in DTC accounts in turn charge their 
clients’ accounts the amount of the fees paid to the 
depositary banks.
In the event of refusal to pay the depositary fees, the 
depositary bank may, under the terms of the Deposit 
Agreement, refuse the requested service until payment 
is received or may set off the amount of the depositary 
fees from any distribution to be made to the ADS 
holder.
Note that the fees and charges you may be required 
to pay may vary over time and may be changed by us 
and by the depositary. You will receive prior notice of 
these changes.
Fees and Payments from the Depositary 
to Us
Our depositary has agreed to share with us certain 
fees payable to the depositary by holders of ADSs. For 
fiscal year 2024, the depositary shared with us US$30 
million, after deduction of applicable U.S. taxes.
Conversion between ADSs and Shares
Dealings and Settlement of Shares in Hong 
Kong
Our Shares trade on the Hong Kong Stock Exchange 
in board lots of 100 Shares. Dealings in our Shares on 
the Hong Kong Stock Exchange are conducted in Hong 
Kong dollars. Following the launch of Hong Kong 
Dollar — Renminbi Dual Counter Model by the Hong 
Kong Stock Exchange, our shares are also traded in 
Renminbi (RMB) with stock code “89988” under the 
RMB counter since June 19, 2023.
The transaction costs of dealings in our Shares on the 
Hong Kong Stock Exchange include:
•	
Hong Kong Stock Exchange trading fee of 
0.00565% of the consideration of the transaction, 
charged to each of the buyer and seller;
•	
SFC transaction levy of 0.0027% of the 
consideration of the transaction, charged to each 
of the buyer and seller;
•	
Accounting and Financial Reporting Council 
transaction levy of 0.00015% of the consideration 
of the transaction, charged to each of the buyer 
and seller;
•	
transfer deed stamp duty of HK$5.00 per transfer 
deed (if applicable), payable by the seller;
•	
ad valorem stamp duty at a total rate of 0.2% 
of the consideration for, or (if greater) the value 
of, the Shares transferred, with 0.1% payable by 
each of the buyer and seller;
•	
stock settlement fee, which is currently 0.002% 
of the gross transaction value, subject to a 
minimum fee of HK$2.00 and a maximum fee of 
HK$100.00 per side per trade;
•	
brokerage commission, which is freely 
negotiable with the broker; and
•	
the Hong Kong Share Registrar will charge 
between HK$2.50 to HK$20.00, depending on 
the speed of service (or such higher fee as may 
from time to time be permitted under the Hong 
Kong Listing Rules), for each transfer of Shares 
from one registered owner to another, each 
share certificate canceled or issued by it and any 
applicable fee as stated in the share transfer 
forms used in Hong Kong.
Investors must settle their trades executed on the 
Hong Kong Stock Exchange through their brokers 
directly or through custodians. For an investor who 
has deposited his or her Shares in his or her stock 
account or in his or her designated Central Clearing 
and Settlement System participant’s stock account 
maintained with the Central Clearing and Settlement 
System, or CCASS, settlement will be effected in 
CCASS in accordance with the General Rules of CCASS 
and CCASS Operational Procedures in effect from 
time to time. For an investor who holds the physical 
certificates, settlement certificates and the duly 
executed transfer forms must be delivered to his or her 
broker or custodian before the settlement date.
Other Information to Shareholders
170
Alibaba Group Holding Limited

Conversion between Shares Trading in Hong 
Kong and ADSs
In connection with the listing of our Shares on the 
Hong Kong Stock Exchange, we have established 
a branch register of members in Hong Kong, or the 
Hong Kong share register, which is maintained by 
our Hong Kong Share Registrar, Computershare 
Hong Kong Investor Services Limited. Our principal 
register of members, or the Cayman share register, is 
maintained by our Principal Share Registrar.
All Shares offered in our Hong Kong public offering 
are registered on the Hong Kong share register in 
order to be listed and traded on the Hong Kong 
Stock Exchange. As described in further detail below, 
holders of Shares registered on the Hong Kong share 
register are able to convert these Shares into ADSs, 
and vice versa.
In connection with the Hong Kong public offering, and 
to facilitate fungibility and conversion between ADSs 
and Shares and trading between the NYSE and the 
Hong Kong Stock Exchange, we moved a portion of 
our issued Shares that are represented by ADSs from 
our Cayman share register to our Hong Kong share 
register.
Our ADSs
Our ADSs are traded on the NYSE. Dealings in our ADSs 
on the NYSE are conducted in U.S. Dollars.
ADSs may be held either:
•	
directly, by having a certificated ADS, or an 
American Depositary Receipt, or ADR, registered 
in the holder’s name, or by holding in the 
direct registration system, pursuant to which 
the depositary may register the ownership of 
uncertificated ADSs, which ownership shall be 
evidenced by periodic statements issued by the 
depositary to the ADS holders entitled thereto; or
•	
indirectly, through the holder’s broker or other 
financial institution.
The depositary for our ADSs is Citibank, N.A., whose 
office is located at 388 Greenwich Street, New York, 
New York 10013, United States. The depositary’s 
custodian in Hong Kong is Citibank, N.A. — Hong Kong 
branch, whose office is located at 9/F Citi Tower, One 
Bay East, 83 Hoi Bun Road, Kwun Tong, Kowloon, 
Hong Kong.
Converting Shares Trading in Hong Kong into 
ADSs
An investor who holds Shares registered in Hong Kong 
and who intends to convert them to ADSs to trade 
on the NYSE must deposit or have his or her broker 
deposit the Shares with the depositary’s Hong Kong 
custodian, Citibank, N.A. — Hong Kong branch, or the 
custodian, in exchange for ADSs.
A deposit of Shares trading in Hong Kong in exchange 
for ADSs involves the following procedures:
•	
If Shares have been deposited with CCASS, the 
investor must transfer Shares to the depositary’s 
account with the custodian within CCASS by 
following the CCASS procedures for transfer 
and submit and deliver a duly completed 
and signed conversion form to the depositary 
(hkadroperations@citi.com) via his or her broker.
•	
If Shares are held outside CCASS, the investor 
must arrange to deposit his or her Shares into 
CCASS for delivery to the depositary’s account 
with the custodian within CCASS, submit and 
deliver a request for conversion form to the 
custodian and after duly completing and signing 
such conversion form, deliver such conversion 
form to the custodian.
•	
Upon payment of its fees and expenses and of 
any taxes or charges, such as stamp taxes or 
stock transfer taxes or fees, if applicable, the 
depositary will issue the corresponding number 
of ADSs in the name(s) requested by an investor 
and will deliver the ADSs to the designated 
DTC account of the person(s) designated by an 
investor or his or her broker.
•	
The investor (or one of its agents) must 
deliver a certification to the depositary that 
(i) the shareholder is not the company or an 
affiliate of the company, or acting on behalf 
of the company or one of its affiliates, (ii) the 
deposited shares are not “restricted securities” 
(as defined in the Deposit Agreement), and (iii) 
the deposited shares were acquired in either 
(a) an open market transaction executed on, 
or in a “direct business” transaction between a 
broker and its client reported to, the Hong Kong 
Stock Exchange, (b) a transaction registered 
with the SEC under the U.S. Securities Act, or 
(c) a transaction exempt from registration with 
the SEC (and the applicable restricted period or 
distribution compliance period has elapsed).
Other Information to Shareholders
171
Fiscal Year 2024 Annual Report

For Shares deposited in CCASS, under normal 
circumstances, the above steps generally require 
two business days. For Shares held outside CCASS in 
physical form, the above steps may take 14 business 
days, or more, to complete. Temporary delays 
may arise. For example, the transfer books of the 
depositary may from time to time be closed to ADS 
issuances. The investor will be unable to trade the 
ADSs until the procedures are completed.
Converting ADSs to Shares Trading in Hong Kong
An investor who holds ADSs and who intends to 
convert his or her ADSs into Shares to trade on the 
Hong Kong Stock Exchange must cancel the ADSs the 
investor holds and withdraw Shares from our ADS 
program and cause his or her broker or other financial 
institution to trade such Shares on the Hong Kong 
Stock Exchange.
An investor that holds ADSs indirectly through a broker 
should follow the broker’s procedure and instruct 
the broker to arrange for cancelation of the ADSs, 
and transfer of the underlying Shares from Citibank’s 
account on the CCASS system to the investor’s Hong 
Kong stock account. The broker, upon receiving 
instructions from its client, should surrender the ADSs 
to Citibank and said instructions to Citibank  
(drcerts@citi.com/citiadr@citi.com/ 
drbrokerservices@citi.com ) to cancel the ADSs with 
share delivery instructions in CCASS.
For investors holding ADSs directly, the following steps 
must be taken:
•	
To withdraw Shares from our ADS program, an 
investor who holds ADSs may turn in such ADSs 
at the office of the depositary (and the applicable 
ADR(s) if the ADSs are held in certificated form), 
and send an instruction to cancel such ADSs to 
the depositary.
•	
Upon payment or net of its fees and expenses 
and of any taxes or charges, such as stamp taxes 
or stock transfer taxes or fees, if applicable, the 
depositary will instruct the custodian to deliver 
Shares underlying the canceled ADSs to the 
CCASS account designated by an investor.
•	
If an investor prefers to receive Shares outside 
CCASS, he or she must receive Shares in CCASS 
first and then arrange for withdrawal from 
CCASS. Investors can then obtain a transfer 
form signed by HKSCC Nominees Limited (as 
the transferor) and register Shares in their own 
names with the Hong Kong Share Registrar.
For Shares to be received in CCASS, under normal 
circumstances, the above steps generally require 
two business days. For Shares to be received outside 
CCASS in physical form, the above steps may take 14 
business days, or more, to complete. The investor will 
be unable to trade the Shares on the Hong Kong Stock 
Exchange until the procedures are completed.
Temporary delays may arise. For example, the transfer 
books of the depositary may from time to time be 
closed to ADS cancellations. In addition, completion 
of the above steps and procedures is subject to there 
being a sufficient number of Shares on the Hong 
Kong share register to facilitate a withdrawal from the 
ADS program directly into the CCASS system. We are 
not under any obligation to maintain or increase the 
number of Shares on the Hong Kong share register to 
facilitate such withdrawals.
Depositary Requirements
Before the depositary issues ADSs or permits 
withdrawal of Shares, the depositary may require:
•	
production of satisfactory proof of the identity 
and genuineness of any signature or other 
information it deems necessary; and
•	
compliance with procedures it may establish, 
from time to time, consistent with the Deposit 
Agreement, including presentation of transfer 
documents.
The depositary may refuse to deliver, transfer, or 
register issuances, transfers and cancelations of ADSs 
generally when the transfer books of the depositary 
or our Hong Kong Share Registrar are closed or at any 
time if the depositary or we determine it advisable 
to do so or it would violate any applicable law or the 
depositary’s policies or procedures.
All costs attributable to the transfer of Shares to effect 
a withdrawal from or deposit of Shares into our ADS 
program will be borne by the investor requesting the 
transfer. In particular, holders of Shares and ADSs 
should note that the Hong Kong Share Registrar will 
charge between HK$2.50 to HK$20.00, depending on 
the speed of service (or such higher fee as may from 
time to time be permitted under the Hong Kong Listing 
Rules), for each transfer of Shares from one registered 
owner to another, each share certificate canceled or 
issued by it and any applicable fee as stated in the 
share transfer forms used in Hong Kong. In addition, 
holders of Shares and ADSs must pay US$5.00 (or less) 
per 100 ADSs for each issuance of ADSs and for each 
cancelation of ADSs, as the case may be, in connection 
with the deposit of Shares into, or withdrawal of 
Shares from, our ADS program.
Other Information to Shareholders
172
Alibaba Group Holding Limited

Purchases of Equity 
Securities by the Issuer 
and Affiliated Purchasers
In May 2019, our board of directors authorized a share 
repurchase program for an amount of up to US$6.0 
billion over a period of two years. In December 2020, 
our board of directors authorized an upsize of our 
share repurchase program from US$6.0 billion to 
US$10.0 billion, for a two-year period through the 
end of 2022. In August 2021, our board of directors 
authorized an upsize of our share repurchase program 
from US$10.0 billion to US$15.0 billion. In March 2022, 
our board of directors authorized an upsize of our 
share repurchase program from US$15.0 billion to 
US$25.0 billion, through the end of March 2024. In 
November 2022, our board of directors authorized a 
further upsize of our share repurchase program from 
US$25.0 billion to US$40.0 billion, which is effective 
through the end of March 2025. In February 2024, 
our board of directors authorized a further increase 
of US$25.0 billion to our share repurchase program 
through the end of March 2027.
During the year ended March 31, 2024, we 
repurchased approximately 1,249 million of our 
ordinary shares (equivalent to 156 million of our ADSs) 
for a total of US$12.5 billion. These purchases were 
made in both the U.S. and Hong Kong markets under 
the share repurchase program. As of March 31, 2024, 
we had 19.5 billion ordinary shares (equivalent to 2.4 
billion ADSs) issued and outstanding.
In addition, our equity incentive award agreements 
generally provide that, in the event of a grantee’s 
termination for cause (including any commission of an 
act of fraud, dishonesty or ethical breach) or violation 
of a non competition undertaking, we will have the 
right to terminate grants, forfeit and cancel shares or, 
if applicable, repurchase the shares acquired by the 
grantee, generally at the original purchase price or 
the exercise price paid for these shares. See “Directors, 
Senior Management and Employees — Compensation 
— Equity Incentive Plan.”
The table below summarizes the repurchases we made in the periods indicated.
Month
Total Number of
Ordinary
Shares
Purchased as
Part of Share
Repurchase
Program
Total Price
Paid
(US$, in millions)
Average Price
Paid Per
Ordinary
Share(1)
(US$)
Approximate 
Dollar Value of 
Ordinary Shares 
that May Yet 
Be Purchased 
Under Share 
Repurchase
Program(2)
(US$, in millions)
April 2023
116,367,488
1,347
11.57
18,053
May 2023
119,361,624
1,250
10.47
16,803
June 2023
48,684,480
525
10.79
16,278
July 2023
40,080,824
460
11.48
15,817
August 2023
40,850,304
465
11.37
15,353
September 2023
67,474,352
742
11.00
14,611
October 2023
84,148,984
880
10.45
13,731
November 2023
97,682,016
980
10.03
12,751
December 2023
110,888,776
1,018
9.18
11,733
January 2024
136,521,752
1,227
8.99
10,506
February 2024
174,923,148
1,616
9.24
33,890
March 2024
212,098,384
1,942
9.16
31,948
(1)	 Each ADS represents eight Shares.
(2)	 In February 2024, our board of directors authorized an increase of US$25.0 billion to our share repurchase program through the 
end of March 2027.
Other Information to Shareholders
173
Fiscal Year 2024 Annual Report

Taxation
The following is a general summary of certain Cayman 
Islands, Chinese mainland, Hong Kong S.A.R. and 
United States federal income tax consequences 
relevant to an investment in our ADSs and ordinary 
shares. The discussion is not intended to be, nor 
should it be construed as, legal or tax advice to any 
particular prospective purchaser. The discussion is 
based on laws and relevant interpretations thereof in 
effect as of the date of this annual report, all of which 
are subject to change or different interpretations, 
possibly with retroactive effect. The discussion does 
not address U.S. state or local tax laws, or tax laws of 
jurisdictions other than the Cayman Islands, Chinese 
mainland, Hong Kong S.A.R. and the United States. 
You should consult your own tax advisors with respect 
to the consequences of acquisition, ownership and 
disposition of our ADSs and ordinary shares. To 
the extent that this discussion relates to matters of 
Cayman Islands tax law, it is the opinion of Maples 
and Calder (Hong Kong) LLP, our Cayman Islands 
legal counsel. To the extent that the discussion states 
definitive legal conclusions under PRC tax laws and 
regulations, it is the opinion of Fangda Partners, our 
PRC counsel.
Cayman Islands Taxation
The Cayman Islands currently levies no taxes on 
individuals or corporations based upon profits, 
income, gains or appreciation and there is no taxation 
in the nature of inheritance tax or estate duty or 
withholding tax applicable to us or to any holder of 
our ADSs or ordinary shares. There are no other taxes 
likely to be material to us levied by the Government of 
the Cayman Islands except for stamp duties that may 
be applicable on instruments executed in, or after 
execution brought into, the jurisdiction of the Cayman 
Islands. No stamp duty is payable in the Cayman 
Islands on the issue of shares by, or any transfer of 
shares of, Cayman Islands companies (except those 
which hold interests in land in the Cayman Islands). 
The Cayman Islands is not party to any double tax 
treaties that are applicable to any payments made 
to or by our company. There are no exchange control 
regulations or currency restrictions in the Cayman 
Islands.
Payments of dividends and capital in respect of 
our ADSs and ordinary shares will not be subject to 
taxation in the Cayman Islands and no withholding will 
be required on the payment of a dividend or capital to 
any holder of our ADSs or ordinary shares, as the case 
may be, nor will gains derived from the disposal of our 
ADSs or ordinary shares be subject to Cayman Islands 
income or corporation tax.
People’s Republic of China Taxation
We are a holding company incorporated in the 
Cayman Islands and we gain substantial income 
by way of dividends from our PRC subsidiaries. The 
EIT Law and its implementation rules, both of which 
became effective on January 1, 2008 and were most 
recently amended on December 29, 2018 and April 
23, 2019, respectively, provide that China sourced 
income of foreign enterprises, such as dividends 
paid by a PRC subsidiary to its equity holders that are 
non-resident enterprises, will normally be subject 
to PRC withholding tax at a rate of 10%, unless any 
non-resident enterprise’s jurisdiction of incorporation 
has a tax treaty with China that provides for a lower 
withholding tax rate for which the foreign investor is 
eligible.
Under the EIT Law, an enterprise established outside 
of China with a “de facto management body” 
within China is considered a “resident enterprise,” 
which means that it is treated in the same manner 
as a Chinese enterprise for enterprise income tax 
purposes. Although the implementation rules of the 
EIT Law define “de facto management body” as a 
managing body that exercises substantive and overall 
management and control over the production and 
business, personnel, accounting books and assets 
of an enterprise, the only official guidance for this 
definition currently available is set forth in Circular 
82 issued by the STA, which provides guidance on 
the determination of the tax residence status of a 
Chinese-controlled offshore incorporated enterprise, 
defined as an enterprise that is incorporated under 
the laws of a foreign country or territory and that has 
a PRC enterprise or enterprise group as its primary 
controlling shareholder. Although Alibaba Group 
Holding Limited does not have a PRC enterprise 
or enterprise group as our primary controlling 
shareholder and is therefore not a Chinese-controlled 
offshore incorporated enterprise within the meaning 
of Circular 82, in the absence of guidance specifically 
applicable to us, we have applied the guidance set 
forth in Circular 82 to evaluate the tax residence status 
of Alibaba Group Holding Limited and its subsidiaries 
outside the PRC.
Other Information to Shareholders
174
Alibaba Group Holding Limited

According to Circular 82, a Chinese-controlled offshore 
incorporated enterprise will be regarded as a PRC tax 
resident by virtue of having a “de facto management 
body” in China and will be subject to PRC enterprise 
income tax on its worldwide income only if all of the 
following criteria are met:
•	
the primary location of the day-to-day 
operational management is in the PRC;
•	
decisions relating to the enterprise’s financial 
and human resource matters are made or 
are subject to approval by organizations or 
personnel in the PRC;
•	
the enterprise’s primary assets, accounting books 
and records, company seals, and board and 
shareholders meeting minutes are located or 
maintained in the PRC; and
•	
50% or more of voting board members or senior 
executives habitually reside in the PRC.
We do not believe that we meet any of the conditions 
outlined in the immediately preceding paragraph. 
Alibaba Group Holding Limited and its offshore 
subsidiaries are incorporated outside the PRC. As 
a holding company, our key assets and records, 
including the resolutions and meeting minutes 
of our board of directors and the resolutions and 
meeting minutes of our shareholders, are located 
and maintained outside the PRC. In addition, we are 
not aware of any offshore holding companies with 
a corporate structure similar to ours that has been 
deemed a PRC “resident enterprise” by the PRC tax 
authorities. Accordingly, we believe that Alibaba Group 
Holding Limited and our offshore subsidiaries should 
not be treated as a “resident enterprise” for PRC tax 
purposes if the criteria for “de facto management 
body” as set forth in Circular 82 were deemed 
applicable to us. However, as the tax residency status 
of an enterprise is subject to determination by the 
PRC tax authorities and uncertainties remain with 
respect to the interpretation of the term “de facto 
management body” as applicable to our offshore 
entities, we will continue to monitor our tax status.
The implementation rules of the EIT Law provide 
that, (i) if the enterprise that distributes dividends is 
domiciled in the PRC or (ii) if gains are realized from 
transferring equity interests of enterprises domiciled in 
the PRC, then the dividends or capital gains are treated 
as China sourced income. It is not clear how “domicile” 
may be interpreted under the EIT Law, and it may be 
interpreted as the jurisdiction where the enterprise 
is a tax resident. Therefore, if we are considered a 
PRC tax resident enterprise for PRC tax purposes, 
any dividends we pay to our overseas shareholders 
or ADS holders that are non-resident enterprises as 
well as gains realized by those shareholders or ADS 
holders from the transfer of our shares or ADSs may 
be regarded as China-sourced income and as a result 
become subject to PRC withholding tax at a rate of 
10%, unless any of the non-resident enterprises’ 
jurisdictions has a tax treaty with China that provides 
for a preferential treatment.
Furthermore, if we are considered a PRC resident 
enterprise and the competent PRC tax authorities 
consider dividends we pay with respect to our shares 
or ADSs and the gains realized from the transfer of 
our shares or ADSs to be income derived from sources 
within the PRC, the dividends we pay to our overseas 
shareholders or ADS holders who are non-resident 
individuals, and gains realized by those shareholders 
or ADS holders from the transfer of our shares or ADSs, 
may be subject to PRC individual income tax at a rate 
of 20%, unless any of the non-resident individuals’ 
jurisdictions has a tax treaty with China that provides 
for a preferential tax rate or a tax exemption. It is also 
unclear whether, if we are considered a PRC resident 
enterprise, holders of our shares or ADSs would be 
able to claim the benefit of income tax treaties or 
agreements entered into between China and other 
countries or areas.
See “Risk Factors — Risks Related to Doing Business in 
the People’s Republic of China — We may be treated as 
a resident enterprise for PRC tax purposes under the 
PRC Enterprise Income Tax Law, and we may therefore 
be subject to PRC income tax on our global income” 
and “Risk Factors — Risks Related to Doing Business in 
the People’s Republic of China — Dividends payable 
to foreign investors and gains on the sale of our ADSs 
and/or ordinary shares by our foreign investors may 
become subject to PRC taxation.”
Other Information to Shareholders
175
Fiscal Year 2024 Annual Report

Hong Kong Taxation
Our subsidiaries incorporated in Hong Kong were 
subject to Hong Kong profits tax at a rate of 16.5% in 
the fiscal years ended March 31, 2022, 2023 and 2024.
Our principal register of members is maintained by our 
Principal Share Registrar in the Cayman Islands, and 
our Hong Kong register of members is maintained by 
the Hong Kong Share Registrar in Hong Kong.
Dealings in our Shares registered on our Hong Kong 
share register are subject to Hong Kong stamp duty. 
The stamp duty is charged to each of the seller and 
purchaser at the rate of 0.1% of the consideration for, 
or (if greater) the value of, our Shares transferred. In 
other words, a total of 0.2% is currently payable on a 
typical sale and purchase transaction of our Shares. In 
addition, a fixed duty of HK$5.00 is charged on each 
instrument of transfer (if required).
To facilitate ADS-ordinary share conversion and 
trading between the NYSE and the Hong Kong Stock 
Exchange, we have moved a portion of our issued 
ordinary shares from our Cayman share register to our 
Hong Kong share register. It is unclear whether, as a 
matter of Hong Kong law, the trading or conversion of 
ADSs constitutes a sale or purchase of the underlying 
Hong Kong-registered ordinary shares that is subject 
to Hong Kong stamp duty. We advise investors to 
consult their own tax advisors on this matter. See “Risk 
Factors — Risks Related to Our ADSs and Shares — 
There is uncertainty as to whether Hong Kong stamp 
duty will apply to the trading or conversion of our 
ADSs.”
Material United States Federal Income 
Tax Considerations
The following summary describes the material United 
States federal income tax consequences of the 
ownership and disposition of our ADSs and ordinary 
shares. The discussion set forth below is applicable 
only to United States Holders that hold ADSs or 
ordinary shares as capital assets (generally, property 
held for investment). As used herein, the term “United 
States Holder” means a beneficial owner of an ADS or 
ordinary share that is for United States federal income 
tax purposes:
•	
an individual who is a citizen or resident of the 
United States;
•	
a corporation (or other entity treated as a 
corporation for United States federal income tax 
purposes) created or organized in or under the 
laws of the United States, any state thereof or the 
District of Columbia;
•	
an estate the income of which is subject to United 
States federal income taxation regardless of its 
source; or
•	
a trust if it is subject to the primary supervision of 
a court within the United States and one or more 
United States persons has or have the authority 
to control all substantial decisions of the trust, or 
if it has a valid election in effect under applicable 
United States Treasury regulations to be treated 
as a United States person.
Other Information to Shareholders
176
Alibaba Group Holding Limited

This summary does not represent a detailed 
description of the United States federal income tax 
consequences applicable to you if you are subject 
to special treatment under the United States federal 
income tax laws, including if you are:
•	
a dealer in securities or currencies;
•	
a financial institution;
•	
a regulated investment company;
•	
a real estate investment trust;
•	
an insurance company;
•	
a tax exempt organization;
•	
a person holding our ADSs or ordinary shares 
as part of a hedging, integrated or conversion 
transaction, a constructive sale or a straddle;
•	
a trader in securities that has elected the mark-
to-market method of accounting for your 
securities;
•	
a person liable for alternative minimum tax;
•	
a person who owns or is deemed to own 10% or 
more of our stock (by vote or value);
•	
a person required to accelerate the recognition 
of any item of gross income with respect to 
our ADSs or ordinary shares as a result of such 
income being recognized on an applicable 
financial statement;
•	
a partnership or other pass through entity for 
United States federal income tax purposes; or
•	
a person whose “functional currency” is not the 
U.S. dollar.
The discussion below is based upon the provisions 
of the Internal Revenue Code of 1986, as amended, 
or the Code, and regulations, rulings and judicial 
decisions thereunder as of the date of this annual 
report, as well as the current income tax treaty 
between the United States and the PRC, which is 
hereinafter referred to as the Treaty. Those authorities 
may be replaced, revoked or modified, perhaps 
retroactively, so as to result in United States federal 
income tax consequences different from those 
discussed below. In addition, this summary assumes 
that the Deposit Agreement, and all other related 
agreements, will be performed in accordance with 
their terms.
If a partnership (or other entity or arrangement treated 
as a partnership for United States federal income tax 
purposes) holds our ADSs or ordinary shares, the tax 
treatment of a partner will generally depend upon 
the status of the partner and the activities of the 
partnership. If you are a partnership or a partner of a 
partnership holding our ADSs or ordinary shares, you 
should consult your tax advisors.
This summary does not contain a detailed 
description of all the United States federal income 
tax consequences to you in light of your particular 
circumstances and does not address the Medicare 
tax on net investment income, United States federal 
estate and gift taxes or the effects of any state, local 
or non United States tax laws. If you are considering 
the purchase of our ADSs or ordinary shares, you 
should consult your own tax advisors concerning 
the United States federal income tax consequences 
to you in light of your particular situation as well as 
any consequences arising under other United States 
federal tax laws and the laws of any other taxing 
jurisdiction.
ADSs
If you hold ADSs, for United States federal income tax 
purposes, you generally will be treated as the owner 
of the underlying ordinary shares that are represented 
by the ADSs. Accordingly, deposits or withdrawals of 
ordinary shares for ADSs will not be subject to United 
States federal income tax.
Taxation of Dividends
Subject to the discussion under “— Passive Foreign 
Investment Company” below, the gross amount 
of distributions on the ADSs or ordinary shares 
(including any amounts withheld to reflect PRC 
withholding taxes) will be taxable as dividends, to 
the extent paid out of our current or accumulated 
earnings and profits, as determined under United 
States federal income tax principles. The dividends 
(including withheld taxes) will be includable in your 
gross income as ordinary income on the day actually 
or constructively received by you, in the case of the 
ordinary shares, or by the depositary, in the case 
of ADSs. Such dividends will not be eligible for the 
dividends received deduction generally allowed to 
corporations under the Code. The following discussion 
assumes that all dividends will be paid in U.S. dollars.
Other Information to Shareholders
177
Fiscal Year 2024 Annual Report

Subject to applicable limitations (including a minimum 
holding period requirement), certain dividends 
received by non-corporate United States investors 
from a qualified foreign corporation may be treated 
as “qualified dividend income” that is subject to 
reduced rates of taxation. A foreign corporation is 
generally treated as a qualified foreign corporation 
with respect to dividends paid by that corporation 
on ordinary shares (or ADSs backed by such shares) 
that are readily tradable on an established securities 
market in the United States. United States Treasury 
Department guidance indicates that our ADSs (which 
are listed on the NYSE) are readily tradable on an 
established securities market in the United States. 
Thus, subject to the discussion under “— Passive 
Foreign Investment Company” below, we believe that 
any dividends we pay on our ordinary shares that are 
represented by ADSs will be potentially eligible for 
these reduced tax rates. Since we do not expect that 
our ordinary shares will be listed on an established 
securities market in the United States, we believe that 
any dividends that we pay on our ordinary shares that 
are not represented by ADSs do not currently meet the 
conditions required for these reduced tax rates. There 
also can be no assurance that our ADSs will continue 
to be readily tradable on an established securities 
market in the United States in subsequent years. A 
qualified foreign corporation also generally includes 
a foreign corporation that is eligible for the benefits of 
certain income tax treaties with the United States. In 
the event that we were deemed to be a PRC resident 
enterprise under the EIT Law, although no assurance 
can be given, we might be eligible for the benefits 
of the Treaty. If we were eligible for such benefits, 
subject to the discussion under “— Passive Foreign 
Investment Company” below, dividends we pay on our 
ordinary shares, regardless of whether the shares are 
represented by ADSs, would be potentially eligible for 
the reduced rates of taxation. See “— People’s Republic 
of China Taxation” above.
However, notwithstanding the foregoing, we will 
not be treated as a qualified foreign corporation, 
and non-corporate United States Holders will not be 
eligible for reduced rates of taxation, for any dividends 
that we pay if we are a passive foreign investment 
company, or PFIC, with respect to such holders in the 
taxable year in which the dividends are paid or in 
the preceding taxable year. See “— Passive Foreign 
Investment Company” below.
In the event that we were deemed to be a PRC resident 
enterprise under the EIT Law, you might be subject 
to PRC withholding taxes on dividends paid to you 
with respect to the ADSs or ordinary shares. See “— 
People’s Republic of China Taxation” above. In that 
case, subject to certain conditions and limitations 
(including a minimum holding period requirement), 
PRC withholding taxes on dividends may be treated 
as foreign taxes eligible for credit against your United 
States federal income tax liability. For purposes of 
calculating the foreign tax credit, dividends paid on 
the ADSs or ordinary shares will be treated as foreign 
source income and will generally constitute passive 
category income. However, if you are eligible for 
Treaty benefits, any PRC taxes on dividends will not be 
creditable against your United States federal income 
tax liability to the extent withheld at a rate exceeding 
the applicable Treaty rate.
In addition, United States Treasury regulations 
addressing foreign tax credits, or the Foreign Tax 
Credit Regulations, impose additional requirements 
for foreign taxes to be eligible for a foreign tax credit, 
and unless you are eligible for and elect to claim the 
benefits of the Treaty, there can be no assurance that 
those requirements will be satisfied. The Department 
of the Treasury and the IRS are considering proposing 
amendments to the Foreign Tax Credit Regulations. 
In addition, recent notices from the IRS provide 
temporary relief by allowing taxpayers that comply 
with applicable requirements to apply many aspects 
of the foreign tax credit regulations as they previously 
existed (before the release of the current Foreign Tax 
Credit Regulations) for taxable years ending before 
the date that a notice or other guidance withdrawing 
or modifying the temporary relief is issued (or any 
later date specified in such notice or other guidance). 
Alternatively, instead of claiming a foreign tax credit, 
you may be able to deduct any PRC withholding taxes 
on dividends in computing your taxable income, 
subject to generally applicable limitations under 
United States law (including that a United States 
Holder is not eligible for a deduction for otherwise 
creditable foreign income taxes paid or accrued in 
a taxable year if such United States Holder claims 
a foreign tax credit for any foreign income taxes 
paid or accrued in the same taxable year). The rules 
governing the foreign tax credit and deductions for 
foreign taxes are complex. You are urged to consult 
your tax advisors regarding the availability of the 
foreign tax credit or a deduction under your particular 
circumstances.
Other Information to Shareholders
178
Alibaba Group Holding Limited

To the extent that the amount of any distribution 
exceeds our current and accumulated earnings and 
profits for a taxable year, as determined under United 
States federal income tax principles, the distribution 
will first be treated as a tax free return of capital, 
causing a reduction in the adjusted basis of the ADSs 
or ordinary shares (thereby increasing the amount 
of gain, or decreasing the amount of loss, to be 
recognized by you on a subsequent disposition of the 
ADSs or ordinary shares), and the balance in excess of 
adjusted basis will be taxed as capital gain recognized 
on a sale or exchange, as described under “— 
Taxation of Capital Gains” below.	Consequently, any 
distributions in excess of our current and accumulated 
earnings and profits will generally not give rise to 
foreign source income and you will generally not be 
eligible for a foreign tax credit for any PRC withholding 
tax imposed on those distributions unless the credit 
can be applied (subject to applicable limitations) 
against United States federal income tax due on other 
foreign source income in the appropriate category 
for foreign tax credit purposes. However, we do not 
expect to keep earnings and profits in accordance with 
United States federal income tax principles. Therefore, 
you should expect that a distribution will generally be 
reported as a dividend (as discussed above).
Distributions of ADSs, ordinary shares or rights 
to subscribe for ADSs or ordinary shares that are 
received as part of a pro rata distribution to all of 
our shareholders generally will not be subject to 
United States federal income tax. Consequently, these 
distributions will generally not give rise to foreign 
source income and you will generally not be eligible 
for a foreign tax credit for any PRC withholding tax 
imposed on these distributions unless the credit can 
be applied (subject to applicable limitations) against 
United States federal income tax due on other foreign 
source income in the appropriate category for foreign 
tax credit purposes.
Passive Foreign Investment Company
Based on the composition of our income and assets, 
and the valuation of our assets, including goodwill, 
we do not believe we were a PFIC for our most recent 
taxable year ended March 31, 2024, although there 
can be no assurance in this regard.
The determination of whether or not we are a PFIC 
is made on an annual basis and will depend on 
the composition of our income and assets and the 
valuation of our assets from time to time. Specifically, 
we will be classified as a PFIC for United States federal 
income tax purposes for any taxable year if either: 
(i) 75% or more of our gross income for that taxable 
year is passive income, or (ii) at least 50% of the value 
(generally determined on a quarterly basis) of our 
assets for that taxable year is attributable to assets 
that produce or are held for the production of passive 
income, or the asset test.
For this purpose, passive income generally includes 
dividends, interest, royalties and rents (other than 
royalties and rents derived in the active conduct of 
a trade or business and not derived from a related 
person). In addition, cash and other assets readily 
convertible into cash are generally treated as assets 
that produce or are held for the production of passive 
income. Goodwill and other unbooked intangibles 
associated with active business activity are generally 
taken into account as non-passive assets. If we 
own at least 25% (by value) of the stock of another 
corporation, we will be treated, for purposes of 
the PFIC tests, as owning our proportionate share 
of the other corporation’s assets and receiving our 
proportionate share of the other corporation’s income. 
However, it is not entirely clear how the contractual 
arrangements between us and the VIEs will be treated 
for purposes of the PFIC rules. If it were determined 
that we do not own the stock of the VIEs for United 
States federal income tax purposes (for example, 
because the relevant PRC authorities do not respect 
these arrangements), we may be treated as a PFIC.
In addition, there is uncertainty with respect to the 
value of our assets that should be taken into account 
for purposes of the asset test, and the significant 
volatility and decline in the trading prices of our ADSs 
and ordinary shares in recent years have increased 
the risk that we were or could be treated as a PFIC for 
our most recent taxable year. There also can be no 
assurance that we will not be a PFIC for the current 
or any future taxable year. In particular, any further 
decline in the trading prices of our ADSs and ordinary 
shares may result in our becoming a PFIC. If we are a 
PFIC for any taxable year during which you hold our 
ADSs or ordinary shares, you will be subject to special 
tax rules discussed below.
If we are a PFIC for any taxable year during which you 
hold our ADSs or ordinary shares and you do not make 
a timely mark-to-market election (as discussed below), 
you will be subject to special tax rules with respect 
to any “excess distribution” received and any gain 
realized from a sale or other disposition, including 
Other Information to Shareholders
179
Fiscal Year 2024 Annual Report

a pledge, of ADSs or ordinary shares. Distributions 
received in a taxable year that are greater than 125% 
of the average annual distributions received during 
the shorter of the three preceding taxable years or 
your holding period for the ADSs or ordinary shares 
will be treated as excess distributions. Under these 
special tax rules:
•	
the excess distribution or gain will be allocated 
ratably over your holding period for the ADSs or 
ordinary shares;
•	
the amount allocated to the current taxable year, 
and any taxable year prior to the first taxable 
year in which we were a PFIC, will be treated as 
ordinary income; and
•	
the amount allocated to each other year will 
be subject to tax at the highest tax rate in effect 
for that year for individuals or corporations, as 
applicable, and the interest charge generally 
applicable to underpayments of tax will be 
imposed on the resulting tax attributable to each 
relevant year.
Although the determination of whether we are a PFIC 
is made annually, if we are a PFIC for any taxable year 
in which you hold our ADSs or ordinary shares, you will 
generally be subject to the special tax rules described 
above for that year and for each subsequent year in 
which you hold the ADSs or ordinary shares (even if 
we do not qualify as a PFIC in such subsequent years). 
However, if we cease to be a PFIC, you can avoid 
the continuing impact of the PFIC rules by making a 
special election to recognize gain as if your ADSs or 
ordinary shares had been sold on the last day of the 
last taxable year during which we were a PFIC. You 
are urged to consult your own tax advisors about this 
election.
In certain circumstances, in lieu of being subject 
to the special tax rules discussed above, you may 
make a mark-to-market election with respect to 
your ADSs or ordinary shares, provided such ADSs or 
ordinary shares are treated as “marketable stock.” 
The ADSs or ordinary shares generally will be treated 
as marketable stock if the ADSs or ordinary shares, 
as applicable, are regularly traded on a “qualified 
exchange or other market” (within the meaning of the 
applicable United States Treasury regulations). Under 
current law, the mark-to-market election may be 
available to holders of ADSs since the ADSs are listed 
on the NYSE, which constitutes a qualified exchange, 
although there can be no assurance that the ADSs 
will be “regularly traded” for purposes of the mark-
to-market election or that the ADSs will continue to 
be listed on the NYSE. Our ordinary shares are listed 
on the Hong Kong Stock Exchange, which must meet 
certain trading, listing, financial disclosure and other 
requirements to be treated as a qualified exchange 
for these purposes, and no assurance can be given 
that our ordinary shares will be “regularly traded” for 
purposes of the mark-to-market election.
If you make an effective mark-to-market election, for 
each taxable year that we are a PFIC you will include 
as ordinary income the excess of the fair market 
value of your ADSs or ordinary shares at the end of 
the year over your adjusted tax basis in the ADSs or 
ordinary shares. You will be entitled to deduct as an 
ordinary loss in each such year the excess of your 
adjusted tax basis in the ADSs or ordinary shares 
over their fair market value at the end of the year, 
but only to the extent of the net amount previously 
included in income as a result of the mark-to-market 
election. If you make an effective mark-to-market 
election, in each year that we are a PFIC: (i) any gain 
you recognize upon the sale or other disposition 
of your ADSs or ordinary shares will be treated as 
ordinary income and (ii) any loss will be treated as 
ordinary loss, but only to the extent of the net amount 
previously included in income as a result of the mark-
to-market election. If you make an effective mark-to-
market election, the general tax rules that apply to 
distributions by corporations that are not PFICs would 
apply to distributions by us, except that the reduced 
rates of taxation for qualified dividend income of 
non-corporate U.S. holders (as discussed above under 
“— Taxation of Dividends”) would not be available if we 
are a PFIC in the taxable year in which the dividends 
are paid or in the preceding taxable year.
Your adjusted tax basis in the ADSs or ordinary shares 
will be increased by the amount of any income 
inclusion and decreased by the amount of any 
deductions under the mark-to-market rules. If you 
make a mark-to-market election, it will be effective for 
the taxable year for which the election is made and all 
subsequent taxable years unless the ADSs or ordinary 
shares are no longer regularly traded on a qualified 
exchange or other market or the Internal Revenue 
Service, or the IRS, consents to the revocation of the 
election. You are urged to consult your tax advisors 
about the availability of the mark-to-market election, 
and whether making the election would be advisable 
in your particular circumstances.
Other Information to Shareholders
180
Alibaba Group Holding Limited

Alternatively, U.S. taxpayers can sometimes avoid 
the rules described above by electing to treat a PFIC 
as a “qualified electing fund” under Section 1295 
of the Code. However, this option is not available to 
you because we do not intend to comply with the 
requirements necessary to permit you to make this 
election.
If we are a PFIC for any taxable year during which you 
hold our ADSs or ordinary shares and any of our non-
U.S. subsidiaries is also a PFIC or we otherwise have 
any investment in a non-U.S. company that is treated 
as an equity interest in a PFIC for United States federal 
income tax purposes (any such non-U.S. subsidiary 
or non-U.S. company, a “lower-tier PFIC”), you will be 
treated as owning a proportionate amount (by value) 
of the shares of the lower-tier PFIC for purposes of 
the application of the PFIC rules. Because a mark-to-
market election cannot be made for any lower-tier 
PFICs unless the shares in such lower-tier PFICs are 
themselves treated as marketable stock, if you make 
a mark-to-market election with respect to our ADSs 
or ordinary shares, you may continue to be subject 
to the special tax rules discussed above (rather than 
the mark-to-market rules) with respect your indirect 
interest in any such lower-tier PFIC. You are urged to 
consult your tax advisors about the application of the 
PFIC rules to any lower-tier PFIC.
In addition, as described under “— Taxation of 
Dividends” above, non-corporate United States 
Holders will not be eligible for reduced rates of 
taxation on any dividends received from us if we are 
a PFIC with respect to such holders in the taxable year 
in which the dividends are paid or in the preceding 
taxable year. You will generally be required to file IRS 
Form 8621 if you hold our ADSs or ordinary shares in 
any year in which we are classified as a PFIC.
You are urged to consult your tax advisors concerning 
the United States federal income tax consequences of 
holding ADSs or ordinary shares if we are considered a 
PFIC in any taxable year.
Taxation of Capital Gains
For United States federal income tax purposes, you will 
recognize taxable gain or loss on any sale, exchange 
or other taxable disposition of our ADSs or ordinary 
shares in an amount equal to the difference between 
the amount realized for the ADSs or ordinary shares 
(net of any Hong Kong stamp duty imposed on such 
proceeds) and your tax basis in the ADSs or ordinary 
shares (which should similarly take into account any 
Hong Kong stamp duty paid in connection with the 
acquisition of the ADSs or ordinary shares), both 
determined in U.S. dollars. Subject to the discussion 
under “— Passive Foreign Investment Company” 
above, such gain or loss will generally be capital gain 
or loss and will generally be long-term capital gain or 
loss if you have held the ADSs or ordinary shares for 
more than one year. Long-term capital gains of non-
corporate United States Holders (including individuals) 
are eligible for reduced rates of taxation. The 
deductibility of capital losses is subject to limitations.
Any gain or loss recognized by you will generally be 
treated as United States source gain or loss. However, 
if we were treated as a PRC resident enterprise for 
EIT Law purposes and PRC tax were imposed on any 
gain, and if you are eligible for the benefits of the 
Treaty, you may elect to treat such gain as PRC source 
gain under the Treaty. If you are not eligible for the 
benefits of the Treaty or you fail to make the election 
to treat any gain as PRC source, then you generally 
would not be able to use a foreign tax credit for any 
PRC tax imposed on the disposition of our ADSs or 
ordinary shares unless the credit can be applied 
(subject to applicable limitations) against United 
States federal income tax due on other foreign source 
income in the appropriate category for foreign tax 
credit purposes. However, pursuant to the Foreign 
Tax Credit Regulations, unless you are eligible for 
and elect to claim the benefits of the Treaty, any such 
PRC tax would generally not be a foreign income tax 
eligible for a foreign tax credit (regardless of any other 
income that you may have that is derived from foreign 
sources). In such case, the non-creditable PRC tax may 
reduce the amount realized on the disposition of our 
ADSs or ordinary shares. As discussed above, however, 
recent notices from the IRS provide temporary relief 
by allowing taxpayers that comply with applicable 
requirements to apply many aspects of the foreign 
tax credit regulations as they previously existed 
(before the release of the current Foreign Tax Credit 
Regulations) for taxable years ending before the 
date that a notice or other guidance withdrawing or 
modifying the temporary relief is issued (or any later 
date specified in such notice or other guidance). If any 
PRC tax is imposed upon the disposition of ADSs or 
ordinary shares and you apply such temporary relief, 
such PRC tax may be eligible for a foreign tax credit or 
deduction, subject to the applicable conditions and 
limitations.
Other Information to Shareholders
181
Fiscal Year 2024 Annual Report

You will be eligible for the benefits of the Treaty if, 
for purposes of the Treaty, you are a resident of the 
United States, and you meet other requirements 
specified in the Treaty. Because the determination 
of whether you qualify for the benefits of the Treaty 
is fact intensive and depends upon your particular 
circumstances, you are specifically urged to consult 
your tax advisors regarding your eligibility for the 
benefits of the Treaty. You are also urged to consult 
your tax advisors regarding the tax consequences in 
case any PRC tax is imposed on gain on a disposition 
of our ADSs or ordinary shares, including the 
availability of the foreign tax credit or a deduction and 
the election to treat any gain as PRC source, under 
your particular circumstances.
Information Reporting and Backup 
Withholding
In general, information reporting will apply to 
dividends in respect of our ADSs or ordinary shares 
and the proceeds from the sale, exchange or other 
disposition of our ADSs or ordinary shares that 
are paid to you within the United States (and in 
certain cases, outside the United States), unless you 
establish that you are an exempt recipient. A backup 
withholding tax may apply to these payments if you 
fail to provide a taxpayer identification number or, 
in the case of dividend payments, if you fail to make 
certain certifications or to report in full dividend and 
interest income.
Backup withholding is not an additional tax and any 
amounts withheld under the backup withholding rules 
will be allowed as a refund or a credit against your 
United States federal income tax liability provided the 
required information is furnished to the IRS in a timely 
manner.
Certain United States Holders are required to report 
information relating to ADSs or ordinary shares, 
subject to certain exceptions (including an exception 
for ADSs or ordinary shares held in accounts 
maintained by certain financial institutions), by 
attaching a complete IRS Form 8938, Statement of 
Specified Foreign Financial Assets, with their tax return 
for each year in which they hold the ADSs or ordinary 
shares. You are urged to consult your own tax advisors 
regarding information reporting requirements relating 
to your ownership of the ADSs or ordinary shares.
Dividend Policy
For fiscal year 2023, we declared a cash dividend in 
the amount of US$0.125 per Share or US$1.00 per 
ADS, for a total amount of approximately US$2.5 
billion. For fiscal year 2024, we declared a cash 
dividend in the amount of US$0.2075 per Share or 
US$1.66 per ADS, consisting of (i) a regular dividend 
in the amount of US$0.125 per Share or US$1.00 per 
ADS and (ii) a one-time extraordinary dividend in 
the amount of US$0.0825 per Share or US$0.66 per 
ADS as a distribution of proceeds from disposition of 
certain financial investments, for a total amount of 
approximately US$4 billion.
Any future determination to pay dividends will be 
made at the discretion of our board of directors and 
may be based on a number of factors, including 
without limitation our future operations and expected 
earnings, capital requirements and surplus, general 
financial condition, contractual restrictions and 
other considerations required under applicable laws 
and regulations and other factors that the board of 
directors may deem relevant. If we pay any dividends, 
the depositary will pay our ADS holders to the same 
extent as holders of our ordinary shares, subject to the 
terms of the Deposit Agreement, including the fees 
and expenses payable thereunder.
We are a holding company incorporated in the 
Cayman Islands. In order for us to distribute any 
dividends to our shareholders and ADS holders, we 
rely on dividends, loans, and other distributions on 
equity paid by our operating subsidiaries in China 
and on remittances, including loans, from variable 
interest entities in China. Dividend distributions from 
our PRC subsidiaries to us are subject to PRC taxes, 
such as withholding tax. In addition, regulations in the 
PRC currently permit payment of dividends of a PRC 
company only out of accumulated distributable after 
tax profits as determined in accordance with its articles 
of association and the accounting standards and 
regulations in China. See “Risk Factors — Risks Related 
to Doing Business in the People’s Republic of China — 
We rely to a significant extent on dividends, loans and 
other distributions on equity paid by our operating 
subsidiaries in China.”
Other Information to Shareholders
182
Alibaba Group Holding Limited

New York Stock Exchange 
Listed Compliance Manual
We are a “foreign private issuer” (as such term is 
defined in Rule 3b 4 under the U.S. Exchange Act), and 
our ADSs, each representing eight ordinary shares, 
are listed on the NYSE. Under Section 303A of the 
NYSE Listed Company Manual, NYSE listed companies 
that are foreign private issuers are permitted to 
follow home country practice in lieu of the corporate 
governance provisions specified by the NYSE with 
limited exceptions. The following summarizes some 
significant ways in which our corporate governance 
practices differ from those followed by domestic 
companies under the listing standards of the NYSE.
Under the NYSE Listed Company Manual, U.S. 
domestic listed companies are required to have a 
majority independent board, which is not required 
under the Companies Act (As Revised) of the Cayman 
Islands (the “Companies Act”), our home country. 
Currently, our board of directors is composed of ten 
members, six of whom are independent directors. 
All of our independent directors are independent 
within the meaning of Section 303A of the NYSE 
Listed Company Manual. We have also received 
from each independent director a confirmation of 
his or her independence and we consider them to 
be independent pursuant to the Hong Kong Listing 
Rules. In addition, the NYSE Listed Company Manual 
requires U.S. domestic listed companies to have 
a compensation committee and a nominating/
corporate governance committee, each composed 
entirely of independent directors, which are not 
required under the Companies Act. Currently, our 
compensation committee is composed of three 
members, all of whom are independent directors. Our 
nominating and corporate governance committee is 
composed of three members, only two of whom are 
independent directors. In addition, the NYSE Listed 
Company Manual requires shareholder approval for 
certain matters, such as requiring that shareholders 
must be given the opportunity to vote on all equity 
compensation plans and material revisions to those 
plans, which is not required under the Cayman Islands 
law. We intend to comply with the requirements of 
Cayman Islands law only in determining whether 
shareholder approval is required.
Hong Kong Listing Rules
Under Rule 19C.11 of the Hong Kong Listing Rules, 
we are exempt from certain corporate governance 
requirements of the Hong Kong Stock Exchange, 
including Appendix C1 to the Hong Kong Listing Rules 
(Corporate Governance Code) and Appendix D2 to 
the Hong Kong Listing Rules (Disclosure of Financial 
Information).
In connection with our listing on the Hong Kong Stock 
Exchange, the Hong Kong Stock Exchange and the SFC 
granted certain waivers and exemptions from strict 
compliance with the relevant provisions of the Hong 
Kong Listing Rules and the SFO, respectively, and the 
SFC also granted a ruling under the Takeovers Codes.
Not a Public Company in Hong Kong
Section 4.1 of the Takeovers Codes provides that the 
Takeovers Codes applies to takeovers, mergers and 
share repurchases affecting public companies in 
Hong Kong and companies with a primary listing in 
Hong Kong. According to the Note to Section 4.2 of the 
Introduction to the Takeovers Codes, a Grandfathered 
Greater China Issuer within the meaning of Rule 19C.01 
of the Hong Kong Listing Rules with a secondary listing 
on the Hong Kong Stock Exchange will not normally 
be regarded as a public company in Hong Kong under 
Section 4.2 of the Introduction to the Takeovers Codes.
The SFC granted a ruling that we are not a “public 
company in Hong Kong” for the purposes of Section 
4.2. Therefore, the Takeovers Codes does not apply to 
us. This ruling may be reconsidered by the SFC in the 
event that the bulk of trading in our Shares migrates to 
Hong Kong such that we would be treated as having 
a dual-primary listing pursuant to Rule 19C.13 of the 
Hong Kong Listing Rules or in the event of a material 
change in information provided to the SFC.
Disclosure of Interests under Part XV of 
SFO
Part XV of the SFO imposes duties of disclosure of 
interests in Shares. Under the U.S. Exchange Act, 
which we are subject to, any person (including 
directors and officers of the company concerned) 
who acquires beneficial ownership, as determined in 
accordance with the rules and regulations of the SEC 
and which includes the power to direct the voting or 
the disposition of the securities, of more than 5% of a 
class of equity securities registered under Section 12 
of the U.S. Exchange Act must file beneficial owner 
183
Fiscal Year 2024 Annual Report
Exemptions and Waivers

reports with the SEC, and such person must report 
any material change in the information provided 
(including any acquisition or disposition of 1% or more 
of the class of equity securities concerned), within two 
business days after the date of a triggering event, 
unless exceptions apply. Therefore, compliance with 
Part XV of the SFO would subject our corporate insiders 
to a second level of reporting, which would be unduly 
burdensome to them, would result in additional costs 
and would not be meaningful, since the statutory 
disclosure of interest obligations under the U.S. 
Exchange Act that apply to us and our corporate 
insiders would provide our investors with sufficient 
information relating to the shareholding interests of 
our significant shareholders.
The SFC granted a partial exemption under section 
309(2) of the SFO from the provisions of Part XV of the 
SFO (other than Divisions 5, 11 and 12 of Part XV of 
the SFO), on the conditions that (i) the bulk of trading 
in the Shares is not considered to have migrated to 
Hong Kong on a permanent basis in accordance 
with Rule 19C.13 of the Hong Kong Listing Rules; (ii) 
the disclosures of interest filed in the SEC are also 
filed with the Hong Kong Stock Exchange as soon as 
practicable, which will then publish such disclosure 
in the same manner as disclosures made under Part 
XV of the SFO; and (iii) we will advise the SFC if there 
is any material change to any of the information 
which has been provided to the SFC, including any 
significant changes to the disclosure requirements in 
the U.S. and any significant changes in the volume of 
our worldwide share turnover that takes place on the 
Hong Kong Stock Exchange. This exemption may be 
reconsidered by the SFC in the event there is a material 
change in information provided to the SFC.
The U.S. Exchange Act and the rules and regulations 
promulgated thereunder require disclosure of interests 
by shareholders that are broadly equivalent to Part 
XV of the SFO. For relevant disclosure in respect of 
the substantial shareholder’s interests, see “Major 
Shareholders and Related Party Transactions — Major 
Shareholders.”
We undertook to file with the Hong Kong Stock 
Exchange, as soon as practicable, any declaration of 
shareholding and securities transactions filed with the 
SEC. We further undertook to disclose in future listing 
documents any shareholding interests as disclosed 
in an SEC filing and the relationship between our 
directors, officers, members of committees and their 
relationship to any controlling shareholder.
Corporate Communication
Rule 2.07A of the Hong Kong Listing Rules provides 
that a listed issuer may (i) send or otherwise make 
available to the relevant holders of its securities any 
corporate communication by electronic means, or (ii) 
make the corporate communication available on its 
website and the Hong Kong Stock Exchange’s website.
Since our listing on the Hong Kong Stock Exchange, we 
made the following arrangements:
•	
We issue all corporate communications as 
required by the Hong Kong Listing Rules on our 
own website in English and Chinese, and on the 
Hong Kong Stock Exchange’s website in English 
and Chinese.
•	
We continue to provide printed copies of notice 
including the proxy materials to our shareholders 
at no costs.
•	
We have added to the “Investor Relations” page 
of our website which directs investors to all of our 
filings with the Hong Kong Stock Exchange.
The Hong Kong Stock Exchange granted us a waiver 
from strict compliance with the requirements under 
Rule 2.07A of the Hong Kong Listing Rules.
Monthly Return
Rule 13.25B of the Hong Kong Listing Rules requires 
a listed issuer to publish a monthly return in relation 
to movements in its equity securities, debt securities 
and any other securitized instruments, as applicable, 
during the period to which the monthly return relates. 
Pursuant to the Joint Policy Statement Regarding 
the Listing of Overseas Companies, or Joint Policy 
Statement, we sought a waiver from Rule 13.25B 
subject to satisfying the waiver condition that the 
SFC has granted a partial exemption from strict 
compliance with Part XV of the SFO (other than 
Divisions 5, 11 and 12 of Part XV of the SFO) in respect 
of disclosure of shareholders’ interests. As we have 
obtained a partial exemption from the SFC, the 
Hong Kong Stock Exchange granted a waiver from 
strict compliance with Rule 13.25B of the Hong Kong 
Listing Rules. We disclose information about share 
repurchases, if any, in our quarterly announcements, 
quarterly earnings releases and annual reports on 
Form 20-F which are furnished or filed with the SEC in 
accordance with applicable U.S. rules and regulations.
Exemptions and Waivers
184
Alibaba Group Holding Limited

Summary of Risk 
Factors
Investing in our company may involve significant 
risks. Alibaba Group Holding Limited is a Cayman 
Islands holding company. It does not directly engage 
in business operations itself. Due to PRC legal 
restrictions on foreign ownership and investment in 
certain industries, we, similar to all other entities with 
foreign-incorporated holding company structures 
operating in our industry in China, operate through 
VIEs our Internet businesses and other businesses in 
which foreign investment is restricted or prohibited in 
the PRC. The VIEs are incorporated and owned by PRC 
citizens or by PRC entities owned and/or controlled 
by PRC citizens, and not by our company. We have 
entered into certain contractual arrangements which 
collectively enable us to exercise effective control over 
the VIEs and realize substantially all of the economic 
risks and benefits arising from the VIEs. As a result, 
we include the financial results of each of the VIEs in 
our consolidated financial statements in accordance 
with U.S. GAAP. Investors in our ADSs and Shares are 
purchasing equity securities of a Cayman Islands 
holding company rather than equity securities issued 
by our consolidated subsidiaries and the VIEs. See 
“Business Overview — Organizational Structure” for 
more details. See “— Risks Related to Our Corporate 
Structure” for risks involving the VIE structure.
In addition, we face various legal and operational 
risks and uncertainties as a company based in and 
primarily operating in China. The PRC government 
has significant authority to oversee and regulate 
the business operations of a China-based company 
like us, including overseas listing and overseas 
fundraisings. See “— Risks Related to Doing Business in 
the People’s Republic of China.”
A summary of the risk factors is set forth below, you 
should read this summary together with the detail risk 
factors set forth in this annual report.
Risks and uncertainties related to our business and 
industry include risks and uncertainties associated 
with the following:
•	
our ability to achieve the intended benefits of our 
reorganization;
•	
our ability to maintain the trusted status of our 
ecosystem, and to maintain and improve the 
network effects of our ecosystems;
•	
our ability to maintain or grow our business, as 
well as the impact of sustained investment in our 
business on our margins and net income;
•	
our ability to compete effectively and continue to 
innovate and adapt to changes in our industry;
•	
our ability to manage the significant 
management, operational and financial 
challenges in growing our business and 
operations, and our ability to maintain our 
culture;
•	
economic conditions, geopolitical tensions and 
the impact of natural disasters or widespread 
health epidemics;
•	
national trade or investment policies, barriers to 
trade or investment and geopolitical conflicts, 
as well as export control, economic or trade 
sanctions and the trend towards trade and 
technology “de-coupling” and “de-risking”;
•	
reputational harm, liabilities and other risks 
due to business dealings by, or connections of, 
merchants or consumers on our marketplaces 
with sanctioned countries or persons;
•	
challenges in expanding our international and 
cross-border businesses and operations;
•	
risks relating to our acquisitions, investments and 
alliances, as well as regulatory approval and 
review requirements for acquisitions;
•	
risks arising from the broad range of evolving 
laws and regulations that affect our business, 
including but not limited to, regulations of digital 
platforms, regulations regarding privacy, data 
protection and cybersecurity, competition laws, 
content regulations, and consumer protection 
laws;
•	
security breaches and cyber-attacks;
•	
alleged pirated, counterfeit or illegal items 
or content, allegations of infringements of 
intellectual property rights, and our ability to 
protect our intellectual property rights;
•	
material litigation and regulatory proceedings;
•	
our ability to maintain or improve our 
technology infrastructure, risks relating to the 
performance, reliability and security of the 
Internet infrastructure and the effect of network 
interruptions;
185
Fiscal Year 2024 Annual Report
Risk Factors

•	
risks relating to Ant Group and Alipay, including 
our reliance on Alipay to conduct substantially all 
of the payment processing and all of the escrow 
services on our marketplaces for a significant 
majority of our commerce business and our 
potential conflicts of interests with them;
•	
risks relating to third-party service providers 
and ecosystem participants, and the quality of 
logistics services provided by logistics service 
providers and Cainiao;
•	
natural disasters or epidemic;
•	
our ability to attract, motivate and retain 
our staff, including key management and 
experienced and capable personnel;
•	
fraudulent or illegal activities by our employees, 
business partners and service providers, and the 
effect of any fraud perpetuated and fictitious 
transactions conducted in our ecosystem;
•	
tax compliance efforts that may affect our 
merchants;
•	
effects of public scrutiny, or aggressive 
marketing and communication strategies of our 
competitors;
•	
quarter-to-quarter fluctuations of our results of 
operations;
•	
our ability to comply with the terms of our 
indebtedness and to raise additional capital, as 
well as interest rate risks; and
•	
the potential insufficiency of insurance coverage.
Risks and uncertainties related to our corporate 
structure that may arise from the following:
•	
our shareholders’ limited ability to nominate and 
elect directors;
•	
differences between the interests of the Alibaba 
Partnership and our shareholders;
•	
anti-takeover provisions in our Articles of 
Association;
•	
our shareholders do not hold equity securities 
of our subsidiaries and the VIEs that have 
substantive business operations in China; and
•	
risks and uncertainties relating to the VIE 
structure, including regulatory risks and 
uncertainties; limitations of contractual 
arrangements in providing control over the VIEs; 
potential failure by the VIEs or their equity holders 
to perform their obligations; potential loss of 
the ability to use, or otherwise benefit from, 
the licenses, approvals and assets held by the 
VIEs; potential conflicts of interests between us 
and the equity holders, directors and executive 
officers of the VIEs; as well as potential scrutiny 
of the contractual arrangements with the VIEs by 
the PRC tax authority.
Risks and uncertainties related to doing business in 
the PRC include risks and uncertainties associated with 
the following:
•	
changes and developments in the political 
and economic policies of the PRC government, 
including but not limited to that the PRC 
government may intervene in or influence our 
operations through adopting and enforcing rules 
and regulatory requirements, which may evolve 
quickly with little advance notice;
•	
uncertainties regarding the interpretation and 
enforcement of PRC laws, rules and regulations, 
including but not limited to actions the PRC 
government may take to exert more oversight 
and control over offerings that are conducted 
overseas and/or foreign investment in China-
based issuers, which could significantly limit 
or completely hinder our and our subsidiaries’ 
ability to offer securities to investors and cause 
our securities to decline in value or become 
worthless;
Risk Factors
186
Alibaba Group Holding Limited

•	
PCAOB’s ability to inspect our auditors in relation 
to their audit work performed for our financial 
statements and potential delisting of our ADSs 
from the U.S. pursuant to the HFCA Act;
•	
PRC regulations relating to investments in 
offshore companies and employee equity 
incentive plans;
•	
our reliance on dividends, loans and other 
distributions on equity paid by our operating 
subsidiaries in China, the risk that interventions 
in or the imposition of restrictions and limitations 
on the ability of us or our subsidiaries, or the VIEs 
by the PRC government to transfer cash or assets 
that are in a business in the PRC or in a PRC entity 
may limit our ability to fund operations or for 
other use outside of the PRC and fluctuations in 
exchange rates;
•	
the potential impact of PRC laws and regulations 
related to Internet advertisement;
•	
the possibility that we may be subject to PRC 
income tax on our global income, and potential 
discontinuation of preferential tax treatments we 
currently enjoy;
•	
the possibility that dividends payable to foreign 
investors and gains on the sale of our securities 
by our foreign investors may become subject 
to PRC taxation, and uncertainties with respect 
to indirect transfers of equity interests in PRC 
resident enterprises or other assets attributed to 
a PRC establishment of a non-PRC company; and
•	
risks relating to the approval, filing or other 
requirements of PRC regulatory authorities in 
connection with future issuance of securities 
overseas.
Risks related to our ADSs and Shares include risks and 
uncertainties associated with the following:
•	
volatilities in the trading prices of our securities, 
the substantial future sales or perceived potential 
sales of our securities, and the sustainability of 
active trading markets for our securities;
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Fiscal Year 2024 Annual Report

•	
changes to our shareholder return initiatives;
•	
different characteristics of the capital markets in 
Hong Kong and the U.S., and the possibility of a 
public offering and listing of our equity securities 
in Shanghai or Shenzhen;
•	
the limited ability of our shareholders and U.S. 
authorities to bring actions against us;
•	
our exemptions from certain NYSE corporate 
governance standards and certain disclosure 
requirements, as well as our different practices 
as to certain matters compared with many other 
companies listed in Hong Kong;
•	
potential limitations on the ability of ADS holders 
to vote, transfer ADSs and receive distributions 
on our ordinary shares, and our discretionary 
proxy from the depositary of our ADSs;
•	
the exchange between our Shares and our ADSs 
that may affect liquidity and/or trading prices of 
our securities and cause delays;
•	
the possibility that we may be or may become a 
passive foreign investment company; and
•	
uncertainty as to whether Hong Kong stamp duty 
will apply to the trading or conversion of our 
ADSs.
We discuss the various risks and uncertainties we are 
subject to in detail below.
Risks Related to Our Business and 
Industry
We may not achieve the intended benefits of our 
reorganization.
We have substantially completed the implementation 
of a new organizational and governance structure 
with six major business groups and various other 
businesses, or the Reorganization. We believe our new 
organizational and governance structure places more 
focus on our core businesses, infuses more agility 
into our decision-making process and further unlocks 
value for our shareholders. However, whether our 
new structure will in fact yield the expected strategic 
benefits are subject to uncertainties and various 
factors, many of which may be out of our control, 
including without limitations, successful restructuring 
of assets, liabilities and contracts and implementation 
of equity incentive plans. We cannot assure you that 
the expected benefits of our Reorganization will be 
reflected in the price of our securities. Moreover, 
our Reorganization could have a material adverse 
effect on our business, financial condition, results 
of operations and prospects. We are dedicating 
significant time, resources and efforts into establishing 
the new organizational and governance structure and 
may incur substantial costs as a result. These efforts 
may divert our management’s attention away from 
our day-to-day operations and may be disruptive 
to our business. As our businesses operate more 
independently, the network effect, synergies and 
economic of scale among our businesses may also be 
negatively affected.
Maintaining the trusted status of our ecosystem is 
critical to our success and growth, and any failure 
to do so could severely damage our reputation 
and brand, which would have a material adverse 
effect on our business, financial condition, results of 
operations and prospects.
We have established a strong brand name and 
reputation for our ecosystem. Any loss of trust in our 
ecosystem or platforms could harm our reputation and 
the value of our brand, and could result in consumers, 
merchants, brands, retailers and other participants 
reducing their levels of activity in our ecosystem, which 
could materially reduce our revenue and profitability. 
Our ability to maintain trust in our ecosystem and 
platforms is based in large part upon:
•	
our success in developing and leveraging 
cutting-edge technology to serve our consumers, 
users and customers;
•	
our ability to attract and retain consumers with 
superior user experience and the quality, safety, 
value and functionality of products, services and 
content available through our ecosystem;
•	
our ability to deliver value to brands, merchants 
and enterprises and empower them to thrive on 
our platforms;
•	
the reliability and integrity of our company and 
our platforms, as well as of the merchants, 
software developers, logistics providers, 
service providers and other participants in our 
ecosystem;
•	
the safety, security and integrity of the data on 
our systems, and those of other participants in 
our ecosystem;
Risk Factors
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Alibaba Group Holding Limited

•	
the manner in which we and other participants in 
our ecosystem collect, process, store and utilize 
user data, and changes in the related regulations 
and user expectations;
•	
the effectiveness and fairness of rules governing 
our marketplaces, various platforms and overall 
ecosystem;
•	
the strength of our measures to protect 
consumers and intellectual property rights 
owners; and
•	
our ability to provide reliable and trusted 
services, such as the payment and escrow 
services operated by us or through our 
arrangements with Alipay or other partners.
As our businesses operate more independently, failure 
by any of our businesses to establish and maintain its 
own trusted brand could also harm the value of our 
brand name and reputation of our ecosystem.
We may not be able to maintain or grow our 
business.
Our ability to continue to grow in the future depends 
on a number of factors, including the number and 
engagement of consumers on our platforms, the 
value that our businesses are able to offer to our 
customers and our data and technology capabilities 
and infrastructure. See “Management Discussion and 
Analysis — Operating Results — Factors Affecting Our 
Results of Operations — Our Ability to Create Value for 
Our Users and Generate Revenue.” Our growth is also 
affected by competition and other factors that may not 
be within our control, including the macroeconomic 
environment, inflation, disruptions to the economy 
and business operations from pandemics, natural 
disasters, armed conflicts or other events, as well as 
the geopolitical landscape and government policies. 
Furthermore, due to the size and scale we have 
achieved, our businesses may not continue to grow as 
quickly or at all.
We are exploring and will continue to explore in 
the future new business initiatives, including in 
industries and markets in which we have limited or no 
experience, as well as new business models, that may 
be untested. Developing new businesses, initiatives 
and models requires significant investments of time 
and resources, and may increase our costs and 
present new and difficult technological, operational 
and regulatory challenges. We may encounter 
difficulties or setbacks in the execution of various 
growth strategies and our growth strategies may not 
generate the returns we expect within the timeframe 
we anticipate, or at all. For example, we are making 
significant investments in artificial intelligence (AI) 
technologies, including generative AI, to further 
improve shopping experience for our consumers, 
enable our merchants to improve efficiency, enhance 
our cloud service offerings and improve our own 
operating efficiencies, among other things. The 
development and use of AI technologies are complex 
and involve significant costs and risks. There can 
be no assurance that our investments in and usage 
of AI will achieve the benefits we anticipated. AI 
systems may have limitations, including biases and 
errors, and there are also risks of system failures and 
disruptions and risks relating to cybersecurity, privacy, 
intellectual property and ethics. Furthermore, the legal 
regulatory regime relating to AI is developing in many 
jurisdictions, and new rules and regulations could 
significantly increase our compliance costs, require 
us to modify our technologies and business practices, 
prevent or limit our use of AI in certain circumstances 
or result in regulatory investigations, fines and 
penalties.
Growing our existing and new businesses also involves 
risks and challenges that may materially and adversely 
affect our business and financial condition. For 
example, our direct sales and local consumer services 
businesses face risks relating to inventory procurement 
and management, such as failure to stock sufficient 
inventory to meet demands or additional costs or 
write-offs resulting from overstocking, supply chain 
management, relationships with suppliers, accounts 
receivable and related potential impairment charges, 
potential labor disputes, worker safety, minimum 
wage and social insurance requirements, including 
offering minimum wage and providing social 
insurance for delivery workers. Since 2023, our AIDC 
Group has launched new consignment models where 
our platform is involved in price setting, marketing, 
payment, logistics, customer support and returns for 
products provided by the merchants. It is likely that 
our platform, by adopting this model, will be subject 
to increased scrutiny by international regulators and 
they may view our platform as jointly liable with the 
merchants if the products provided by the merchants 
on our platforms fail to meet regulatory requirements 
or otherwise infringe upon consumers’ legitimate 
rights. Moreover, this new model may not be well 
received by our merchants and may lead to loss of 
merchants on our platforms, which could adversely 
affect our business and results of operations. Our 
cloud business also faces technology challenges and 
challenges related to supply of advanced chips, data 
Risk Factors
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Fiscal Year 2024 Annual Report

center capacity, data privacy and systems security, 
service disruptions, delays, failures or other service 
quality issues.
If we are unable to compete effectively, our business, 
financial condition and results of operations would 
be materially and adversely affected.
Our businesses face increasingly intense competition 
in different industries, principally from established 
Chinese Internet companies and their respective 
affiliates, global and regional e-commerce players, 
cloud computing service providers, logistics service 
providers and digital media and entertainment 
providers. These areas of our business are subject to 
rapid market change, the introduction of new business 
models, and the entry of new and well-funded 
competitors. Increased investments made and lower 
prices offered by our competitors may require us to 
divert significant managerial, financial and human 
resources in order to remain competitive or to give up 
business opportunities to maintain our profitability, 
and ultimately may reduce our market share and 
negatively impact the revenue and profitability of our 
business. See also “Business Overview — Competition.”
Our ability to compete depends on a number of 
other factors as well, some of which may be beyond 
our control, including alliances, acquisitions or 
consolidations within our industries that may result in 
stronger competitors, technological advances, shifts in 
customer preferences and changes in the regulatory 
environment in the markets we operate. Existing 
and new competitors may leverage their experience, 
client relationships or resources in ways that could 
affect our competitive position, including by making 
acquisitions, continuing to invest heavily in research 
and development and in talent, introducing innovative 
business models or technologies, and launching 
highly engaging content, products or services to 
attract a large user base, increase user engagement, 
monetize traffic and achieve rapid growth, which 
may make it more challenging for us to acquire, 
retain and engage consumers, users and customers 
and materially and adversely affect our business 
expansion and results of operations.
In addition, if international players gain greater access 
to the China market, certain of our businesses, such as 
our e-commerce business, cloud business and digital 
media and entertainment business, could be subject 
to greater competition and pricing pressure, which 
could reduce our margins or otherwise negatively 
affect our results of operations. For example, starting 
from April 2024, international cloud service providers 
are able to apply for IDC in China, which may 
introduce greater competition in the cloud industry 
in China. As we acquire new businesses and expand 
into new industries and sectors, we face competition 
from major players in these industries and sectors. 
Moreover, as we continue to expand into markets 
outside of China, we increasingly face competition 
from domestic and international players operating 
in these markets, as well as potential geopolitical 
tensions, regulatory challenges and protectionist 
policies that may support domestic players in those 
markets. See “— We face challenges in expanding 
our international and cross-border businesses and 
operations.”
If we are not able to compete effectively, the level 
of economic activity and user engagement in our 
ecosystem may decrease and our market share and 
profitability may be negatively affected, which could 
materially and adversely affect our business, financial 
condition and results of operations, as well as our 
reputation and brand.
If we are not able to continue to innovate or if we 
fail to adapt to changes in our industry, our business, 
financial condition and results of operations would 
be materially and adversely affected.
Our industries are characterized by rapidly changing 
technology, evolving industry standards, new mobile 
apps and protocols, new products and services, new 
media and entertainment content, including user-
generated content, and changing user demands and 
trends. Furthermore, our domestic and international 
competitors are continuously developing innovations 
in personalized search and recommendation, 
online shopping and marketing, communications, 
social networking, entertainment, logistics and 
other services, to enhance user experience. As a 
result, we continue to invest significant resources 
in our infrastructure, research and development 
and other areas in order to enhance our businesses 
and operations, as well as to explore new growth 
strategies and introduce new high-quality products 
and services.
Our investments in innovations and new technologies, 
which may be significant, may not increase our 
competitiveness or generate financial returns in the 
short term, or at all, and we may not be successful 
in adopting and implementing new technologies, 
such as generative AI which has recently attracted 
prominent attention. The changes and developments 
Risk Factors
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Alibaba Group Holding Limited

taking place in our industry may also require us to 
re-evaluate our business model and adopt significant 
changes to our long-term strategies and business 
plans. Our failure to innovate and adapt to these 
changes and developments in a timely manner could 
have a material adverse effect on our business, 
financial condition and results of operations. Even 
if we timely innovate and adopt changes in our 
strategies and plans, we may nevertheless fail to 
realize the anticipated benefits of these changes or 
even generate lower levels of revenue as a result.
Sustained investment in our businesses and our focus 
on long-term performance and maintaining the 
health of our ecosystem may negatively affect our 
margins and our net income.
We focus on the long-term interests of the participants 
in our ecosystem. Our businesses may continue 
to increase spending and investments, including 
investing in organic development and incubating new 
businesses, enhancing consumer experience and user 
engagement, supporting merchants and acquiring 
users, as well as enhancing our technology, logistics, 
supply chain and other long-term capabilities. 
Although we believe these investments are crucial 
to our success and future growth, they will have 
the effect of increasing our costs and lowering our 
margins and profit, and this effect may be significant 
in the short term and potentially over longer periods. 
Certain of our businesses may have negative margins 
or margins that are lower than what our China 
commerce retail business has enjoyed in the past. 
For example, certain of our businesses, including 
direct sales, international commerce, Cainiao, 
local consumer services and digital media and 
entertainment, have incurred, and may continue to 
incur, losses. There can be no assurance that these 
investments will be able to generate the growth, 
monetization enhancement or profitability that we 
expect. Many of our businesses that are currently loss 
making may not turn profitable at our expected timing 
or at our expected scale, or at all.
We may not be able to maintain and improve the 
network effects of our ecosystem, which could 
negatively affect our business and prospects.
Our ability to maintain a healthy and vibrant 
ecosystem that creates strong network effects among 
consumers, merchants, brands, retailers and other 
participants is critical to our success. The extent to 
which we are able to maintain and strengthen these 
network effects depends on our ability to:
•	
offer secure and open platforms for all 
participants and balance the interests of these 
participants;
•	
provide a wide range of high-quality product, 
service and content offerings to consumers;
•	
attract and retain a wide range of consumers, 
merchants, brands and retailers;
•	
provide effective technologies, infrastructure 
and services that meet the evolving needs of 
consumers, merchants, brands, retailers and 
other ecosystem participants;
•	
arrange secure and trusted payment settlement 
and escrow services;
•	
comply with legal requirements and address 
user concerns with respect to data security and 
privacy;
•	
improve our logistics data platform and 
coordinate fulfillment and delivery services with 
logistics service providers;
•	
attract and retain third-party service providers 
that are able to provide quality services 
on commercially reasonable terms to our 
merchants, brands, retailers and other ecosystem 
participants;
•	
maintain the quality of our customer service and 
user experience; and
•	
continue adapting to the changing demands of 
the market.
In addition, changes we make to our current 
operations to enhance and improve our ecosystem 
or to comply with regulatory requirements may 
be viewed positively from one participant group’s 
perspective, such as consumers, but may have 
negative effects from another group’s perspective, 
such as merchants. If we fail to balance the interests 
of all participants in our ecosystem, consumers, 
merchants, brands, retailers and other participants 
may spend less time, mind share and resources on our 
platforms and may conduct fewer transactions or use 
alternative platforms, any of which could result in a 
material decrease in our revenue and net income.
Risk Factors
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Fiscal Year 2024 Annual Report

As our businesses operate more independently, 
including making independent business decisions 
regarding customers and service providers, the 
network effect of our ecosystem may be adversely 
affected.
Our failure to manage the significant management, 
operational and financial challenges involved in 
growing our business and operations could harm us.
Our businesses have become increasingly complex 
as the scale, diversity and geographic coverage of 
our businesses and our workforce continue to expand 
through both organic growth and acquisitions. The 
complexity and scale of our operations places a 
significant strain on our management, operational 
and financial resources. Our Reorganization may 
also pose new risks and challenges, requiring us 
to effectively allocate resources among our various 
businesses and oversee the operations of our 
various businesses, including in the areas of capital 
management, compliance and risk management. 
Moreover, the current and planned staffing, 
systems, policies, procedures and controls of our 
businesses may not be adequate to support their 
future operations. To effectively manage continuing 
expansion and growth of their operations and 
workforce, our businesses will need to continue to 
improve their personnel management, transaction 
processing, operational and financial systems, 
policies, procedures and controls, particularly as 
our businesses operate more independently. These 
efforts will require significant managerial, financial 
and human resources. If we are not able to effectively 
oversee our businesses or if any of our businesses fails 
to manage its expansion and growth effectively, our 
business, financial condition, results of operations and 
prospects may be materially and adversely affected.
We may not be able to maintain our culture, which 
has been a key to our success.
Since our founding, our culture has been defined by 
our mission, vision and values, and we believe that our 
culture has been critical to our success. In particular, 
our culture has helped us serve the long-term 
interests of our customers, attract, retain and motivate 
employees and create value for our shareholders. We 
face a number of challenges that may affect our ability 
to sustain our corporate culture, including:
•	
failure to identify, attract, promote and retain 
people who share our culture, mission, vision 
and values in leadership positions;
•	
retirements and departures of founders, 
executives and members of the Alibaba 
Partnership, and failure to execute an effective 
management succession plan;
•	
challenges of effectively incentivizing and 
motivating employees, including members of 
senior management, and in particular those who 
have gained a substantial amount of personal 
wealth related to share-based awards;
•	
the increasing size, complexity, geographic 
coverage and cultural diversity of our businesses 
and workforce;
•	
challenges in managing an expansive, diverse 
and changing workforce, in providing effective 
training to this workforce, and in promoting a 
culture of compliance with laws and regulations 
and preventing misconduct among our 
employees and participants in our ecosystem;
•	
competitive pressures to move in directions 
that may divert us from our mission, vision and 
values;
•	
the pressure from the public markets to focus 
on short-term results instead of long-term value 
creation; and
•	
the increasing need to develop expertise in new 
growth areas, such as AI-driven technology and 
global e-commerce.
If we are not able to maintain our culture or if our 
culture fails to deliver the long-term results we 
expect to achieve, our reputation, business, financial 
condition, results of operations and prospects 
could be materially and adversely affected. As our 
businesses operate more independently, if they are 
not able to develop and sustain their independent and 
cohesive culture, their ability to recruit talents, their 
business operations and financial performance could 
be negatively affected.
Our business operations and financial position may 
be materially and adversely affected by economic 
conditions in China and globally.
Our revenue and net income are impacted to a 
significant extent by economic conditions in China 
and globally, as well as economic conditions specific 
to our business. The global economy, markets and 
levels of spending by businesses and consumers 
are influenced by many factors beyond our control, 
including geopolitical tension and conflicts, inflation 
Risk Factors
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Alibaba Group Holding Limited

risk, instability in the financial system, energy crisis and 
pandemics and other natural disasters.
There have been concerns about the relationships 
among China and other Asian countries, the 
relationship between China and the United States, 
as well as the relationship between the United States 
and certain other Asian countries such as North 
Korea, which may result in or intensify potential 
conflicts in relation to territorial, regional security 
and trade disputes. See “— Changes in national 
trade or investment policies and barriers to trade or 
investment, and any ongoing geopolitical conflict, may 
have an adverse effect on our business and expansion 
plans, and could lead to the delisting of our securities 
from U.S. exchanges and/or other restrictions or 
prohibitions on investing in our securities.” The Russia-
Ukraine conflict has resulted in significant disruptions 
to supply chains, logistics and business activities in the 
region that have negatively affected our international 
commerce business and Cainiao’s international 
logistics business, negatively impacting the number 
of orders and revenue of AliExpress and Cainiao and 
increasing the operating costs of Cainiao. The conflict 
has also caused, and continues to intensify, significant 
geopolitical tensions in Europe and across the globe. 
The resulting sanctions imposed are expected to have 
significant impacts on the economic conditions of the 
countries and markets targeted by such sanctions, 
and may have unforeseen, unpredictable secondary 
effects on global energy prices, supply chains and 
other aspects of the global economy, which increases 
logistics costs and negatively affects our business 
operations, such as Cainiao. Any disruptions or 
continuing or worsening slowdown, whether as a 
result of trade conflicts, the Russia-Ukraine conflict, 
the Israel-Hamas conflict or other reasons, could 
significantly reduce commerce activities in China and 
globally, which could lead to significant reduction in 
merchants’ demand for and spending on the various 
services we offer, such as our marketing services, 
logistics services and cloud computing services. 
Moreover, rising inflation could result in higher costs 
of services and supplies and a decrease in consumer 
spending, which could negatively affect our business 
operations and financial results. An economic 
downturn, whether actual or perceived, a further 
decrease in economic growth rates or an otherwise 
uncertain economic outlook in any market in which 
we operate could have a material adverse effect on 
business and consumer spending and, as a result, 
adversely affect our business, financial condition and 
results of operations.
In addition, because we hold a significant amount of 
cash and cash equivalents, short-term investments 
and other treasury investments, if financial institutions 
and issuers of financial instruments that we hold 
become insolvent or sanctioned or if the market for 
these financial instruments become illiquid as a result 
of a severe economic downturn, our business and 
financial condition could be materially and adversely 
affected. For example, in March 2023, Silicon Valley 
Bank was closed by the California Department of 
Financial Protection and Innovation, and in the 
same month, each of Signature Bank and Silvergate 
Capital Corp. were swept into receivership, followed 
by the Federal Deposit Insurance Corporation’s 
announcement of the closing of First Republic Bank 
in May 2023. The failure of these banks resulted in 
an insignificant amount of asset impairment on our 
balance sheet for fiscal year 2023.
Changes in national trade or investment policies and 
barriers to trade or investment, and any ongoing 
geopolitical conflict, may have an adverse effect on 
our business and expansion plans, and could lead to 
the delisting of our securities from U.S. exchanges 
and/or other restrictions or prohibitions on investing 
in our securities.
In recent years, international market conditions 
and the international regulatory environment have 
been increasingly affected by competition among 
countries and geopolitical frictions. In particular, the 
U.S. government has advocated for and taken steps 
towards restricting trade in certain goods, particularly 
from China. The progress of trade talks between China 
and the United States is subject to uncertainties, and 
there can be no assurance as to whether the United 
States will maintain or reduce tariffs, or impose 
additional tariffs on Chinese products in the near 
future. For example, on May 14, 2024, the United 
States announced tariff increases on certain goods 
and technologies imported from China, including 
electric vehicles, chips, battery technologies and other 
goods. The United States may take further actions to 
eliminate perceived unfair competitive advantages 
created by alleged manipulating actions. Changes 
to national trade or investment policies, treaties 
and tariffs, fluctuations in exchange rates or the 
perception that these changes could occur, and could 
adversely affect the financial and economic conditions 
in the jurisdictions in which we operate, as well as 
our international and cross-border operations, our 
financial condition and results of operations.
Risk Factors
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Fiscal Year 2024 Annual Report

In addition, the United States has been considering 
ways to limit U.S. investment portfolio flows into 
China. For example, in May 2020, under pressure from 
U.S. government officials from both the legislative 
and executive branches, the independent Federal 
Retirement Thrift Investment Board suspended its 
implementation of plans to change the benchmark of 
one of its retirement asset funds to an international 
index that includes companies in emerging markets, 
including China. China-based companies, including 
us and our related entities, may become subject 
to executive orders or other regulatory actions that 
may, among other things, prohibit U.S. investors from 
investing in these companies or delist the securities 
of these companies from U.S. exchanges. As a result, 
U.S. and certain other persons may be prohibited 
from investing in the securities of our company or 
our related entities, whether or not they are listed on 
U.S. exchanges, and holders of our debt and equity 
securities may be required or forced to divest, which 
could result in significant loss to them. For example, 
in November 2020, the U.S. administration issued 
U.S. Executive Order 13959, prohibiting investments 
by any U.S. persons in publicly traded securities of 
certain Chinese companies that are deemed owned 
or controlled by the Chinese military. In May 2021, 
the American depositary shares of China Telecom 
Corporation Limited, China Mobile Limited and China 
Unicom (Hong Kong) Limited were delisted from 
the NYSE to comply with this executive order. In June 
2021, the U.S. administration expanded the scope of 
the executive order to include Chinese defense and 
surveillance technology companies. In April 2023, 
certain U.S. senators also called for the imposition 
of sanctions on Chinese cloud companies, including 
Alibaba Cloud. Furthermore, the U.S. government 
is also considering, by new legislation or further 
executive action, measures that may place outbound 
investment restrictions on U.S. persons investing in 
certain technology sectors in certain international 
markets that would be deemed critical to U.S. national 
security. Geopolitical tensions between China and the 
United States may intensify and the United States may 
adopt even more drastic measures in the future.
China and other countries have retaliated and may 
further retaliate in response to new trade policies, 
treaties and tariffs implemented by the United States. 
For instance, in response to the tariffs announced by 
the United States, in 2018 and 2019, China announced 
it would stop buying U.S. agricultural products and 
imposed tariffs on over US$185 billion worth of U.S. 
goods. Although China subsequently granted tariff 
exemptions for certain U.S. products as a result of 
trade talks and the phase one trade deal agreed with 
the United States, it is uncertain whether there will be 
any further material changes to China’s tariff policies. 
Any further actions to increase existing tariffs or 
impose additional tariffs could result in an escalation 
of the trade conflict, which would have an adverse 
effect on manufacturing, trade and a wide range of 
industries that rely on trade, including logistics, retail 
sales and other businesses and services, which could 
adversely affect our business operations and financial 
results.
Additionally, China has issued regulations to give 
itself the ability to unilaterally nullify the effects of 
certain foreign restrictions that are deemed to be 
unjustified to Chinese individuals and entities. The 
Rules on Counteracting Unjustified Extra-territorial 
Application of Foreign Legislation and Other Measures 
promulgated by the MOFCOM on January 9, 2021, 
provide that, among other things, Chinese individuals 
or entities are required to report to the MOFCOM 
within 30 days if they are prohibited or restricted from 
engaging in normal business activities with third-
party countries or their nationals or entities due to 
non-Chinese laws or measures; and the MOFCOM, 
following the decision of the relevant Chinese 
authorities, may issue prohibition orders contravening 
such non-Chinese laws or measures. Furthermore, 
on June 10, 2021, the Standing Committee of the 
National People’s Congress of China promulgated 
the Anti-foreign Sanctions Law. The Anti-foreign 
Sanctions Law prohibits any organization or individual 
from implementing or providing assistance in 
implementation of discriminatory restrictive measures 
taken by any foreign state against the citizens or 
organizations of China. In addition, all organizations 
and individuals in China are required to implement the 
retaliatory measures taken by relevant departments 
of the State Council of the PRC. There exist high 
uncertainties as to how such regulations will be 
interpreted and implemented and how they would 
affect our business, results of operations or the trading 
prices of our ADSs, Shares and/or other securities.
Changes in national trade laws and policies and 
barriers to trade by the United States, China or other 
countries where Alibaba’s businesses operate could 
negatively affect, for example, the cross-border 
business on AliExpress and Alibaba.com, as well 
as Tmall and Tmall Global. Conflicting regulatory 
requirements could also increase our compliance 
costs and subject us to regulatory scrutiny. Any 
further escalation in geopolitical tensions or a trade 
war, or news and rumors of any escalation, could 
Risk Factors
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Alibaba Group Holding Limited

affect activity levels within our ecosystem and have a 
material and adverse effect on our business, results 
of operations, and/or the trading prices of our ADSs, 
Shares and/or other securities. Changes in national 
investment laws and policies and barriers to cross-
border investment, such as any restrictions imposed 
by the United States or other countries on capital flows 
into China or China-based companies, may prevent 
potential investors from investing in us, and the 
trading prices and liquidity of our ADSs, Shares and/or 
other securities may suffer as a result.
Geopolitical tensions and policy changes have also 
led to measures that could have adverse effects 
on China-based issuers, including the U.S. Holding 
Foreign Companies Accountable Act, which requires 
companies listed in the United States whose audit 
reports and/or auditors are not subject to review 
by the PCAOB to be subject to enhanced disclosure 
obligations and be subject to delisting if they do not 
comply with the requirements. See “— Risks Related 
to Doing Business in the People’s Republic of China 
— Our ADSs will be delisted and our ADSs and shares 
prohibited from trading in the United States under 
the Holding Foreign Companies Accountable Act, 
as amended, if the PCAOB is unable to inspect or 
investigate completely auditors located in China.”
Export control, economic or trade sanctions and a 
heightened trend towards trade and technology “de-
coupling” and “de-risking” could negatively affect 
our business operations and subject us to regulatory 
investigations, fines, penalties or other actions and 
reputational harm, which could materially and 
adversely affect our competitiveness and business 
operations, as well as the trading prices of our ADSs, 
Shares and/or other securities.
The United Nations and a number of countries and 
jurisdictions, including China, the United States and 
the EU, have adopted various export control and 
economic or trade sanction regimes. In particular, 
the U.S. government and other governments have 
increasingly threatened and/or imposed export 
control, economic trade and other sanctions, trade 
embargoes, investment prohibitions or restriction 
and other heightened regulatory requirements on a 
number of China-based companies through various 
entity or sanction lists or other manners for a number 
of reasons, such as engagement or involvement 
in sale, transfer or development of cutting-edge 
or emerging technologies, “dual-use” commercial 
technologies, advanced computing chips or in other 
activities that could be used for surveillance, military 
or adversarial purposes or otherwise harm or threaten 
such jurisdictions’ national security or interests. It is 
possible that the United States or other jurisdictions 
may further impose, or threaten to impose similar 
or heightened measures against more China-based 
companies including us for similar or other reasons. 
These regulatory measures and requirements could 
(1) prohibit or restrict firms from selling, exporting, 
re-exporting or transferring certain technology, 
components, software and other items to China-
based companies, (2) prohibit or restrict persons 
from entering into transactions with China-based 
companies, or (3) prohibit or restrict China-based 
companies from acquiring advanced computing chips, 
accessing, transferring or storing data, providing 
services in or operating in the sanctioning jurisdiction, 
or (4) prohibit purchases and sale of securities of 
Chinese firms, among other prohibitions or restrictions. 
For example, in October 2022, the U.S. Department 
of Commerce’s Bureau of Industry and Security 
released a broad set of export control measures 
with respect to China, including new regulations 
restricting the export to China of advanced computing 
chips, advanced semiconductors, supercomputer 
technology, equipment for the manufacturing of 
advanced semiconductors, and components and 
technology for the manufacturing in China of certain 
semiconductor manufacturing equipment. In October 
2023, the U.S. Department of Commerce’s Bureau of 
Industry and Security released additional rules that 
became effective in November 2023, expanding and 
strengthening export control measures to further 
restrict China’s access to advanced computing chips 
and semiconductor manufacturing equipment. 
Japan and the Netherlands issued similar regulations 
restricting the export of advanced chip-manufacturing 
equipment, which further curbed China’s and China-
based companies’ access to chip technologies. The 
United States and other countries may impose other 
and more expansive restrictions on the sales of chips 
or other technologies to China and China-based 
companies, including us, in the future. Any restrictions 
on the sales of chips or other technologies that may 
apply to us could materially and adversely affect 
Cloud Intelligence Group’s ability to offer products 
and services based on advanced computing chips 
and perform under existing contracts, and affect 
our businesses more generally by limiting our ability 
to upgrade our technological capabilities and to 
maintain our competitive edge, thereby negatively 
affecting our results of operations, financial condition 
and growth potential. On the other hand, in May 2023, 
the Cyberspace Administration of China stated that 
certain U.S. memory chip manufacturer posed national 
Risk Factors
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Fiscal Year 2024 Annual Report

security risks and banned the use of its products from 
key infrastructure projects in China.
In addition, Chinese companies, if targeted under 
U.S. economic sanctions, may lose access to the U.S. 
markets and the U.S. financial system, including the 
ability to use U.S. dollars to conduct transactions, settle 
payments or to maintain correspondent accounts with 
U.S. financial institutions. U.S. entities and individuals 
may not be permitted to do business with sanctioned 
companies and persons, and international banks 
and other companies may as a matter of law and/or 
policy decide not to engage in transactions with such 
companies. Moreover, certain reports have suggested 
that the U.S. government may use its influence to block 
Chinese financial institutions from using the SWIFT 
network that enables financial institutions to send 
and receive information about financial transactions, 
which may in turn adversely affect the ability of 
Chinese companies to access international payment, 
clearance and settlement networks.
These restrictions or sanctions, and similar or more 
expansive restrictions or sanctions that may be 
imposed by the United States or other jurisdictions in 
the future, whether directed against us, our affiliates, 
including Ant Group, or our business partners, 
may materially and adversely affect our and our 
technology partners’ abilities to acquire technologies, 
systems, devices or components that may be critical 
to our technology infrastructure, service offerings 
and business operations, and thereby negatively 
affecting our ability to offer products and services 
(including those based on advanced computing 
chips and AI technologies) as well as our ability to 
continue to enhance our technological capabilities. 
As a result of heightened restrictions, we and our 
technology partners may be forced to develop 
equivalent technologies or components, or obtain 
equivalent technologies or components from sources 
outside the United States. We and they may not be 
able to do so in a timely manner and on commercially 
favorable or acceptable terms, or at all. These 
restrictions, sanctions, or other prohibitions could 
negatively affect our and our technology partners’ 
abilities to recruit research and development talent 
or conduct technological collaboration with scientists 
and research institutes in the United States, Europe 
or other countries, which could significantly harm our 
competitiveness, as well as increase our compliance 
costs and risks. These restrictions, sanctions, or other 
prohibitions could also require us to divest certain 
of our businesses and assets and restrict our ability 
to operate in the United States or other jurisdictions. 
For example, U.S. entities and individuals with whom 
we have existing contractual or other relationships 
may be prohibited from continuing to do business 
with us, including performing their obligations under 
agreements involving our supply chain, logistics, 
software development, cloud services and other 
products and services.
In December 2023, the MOFCOM and the Ministry of 
Science and Technology of the PRC published the 
amended Catalogue for Prohibited and Restricted 
Export Technologies, which stipulates that certain 
technologies, including technologies related to 
personalized information push services based on data 
analysis, are restricted from export outside the PRC 
without approval. Some of our technologies could fall 
within the scope of technologies subject to such export 
restriction. In addition, according to the PRC Export 
Control Law which came into effect in December 2020, 
we, our affiliates and business partners may also be 
required to obtain licenses, permits and governmental 
approvals to export certain goods, technologies and 
services. These and additional regulatory restrictions 
and requirements that may become effective from 
time to time may increase our compliance burden 
and affect our ability and efficiency in expanding to 
international markets.
Our business and results of operations, as well as 
the trading prices of our ADSs, Shares and/or other 
securities may be materially and negatively affected 
by current or future export control or economic and 
trade sanctions or developments. Export control 
and economic sanctions laws and regulations are 
complex and likely subject to frequent changes, and 
the interpretation and enforcement of the relevant 
regulations involve substantial uncertainties, which 
may be driven by political and/or other factors that are 
out of our control or heightened by national security 
concerns. The high level of uncertainty relating to 
potential actions, such as export control measures, 
sanctions, investment prohibitions and others, and 
their timing and scope, as well as market rumors or 
speculation on such potential actions, could also 
negatively and materially affect the trading prices of 
our ADSs, Shares and/or other securities.
Furthermore, if we, any of our expanding network 
of investee companies, global business partners, 
joint venture partners or other parties that have 
collaborative relationships with us or our affiliates, 
including Ant Group, were to become subject to 
sanctions or export control restrictions, this might 
result in significant negative publicity, governmental 
investigations and reputational harm, as well as 
losses from impairments or write-offs. Some of such 
Risk Factors
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Alibaba Group Holding Limited

companies, partners and other parties, including 
some of our investee companies and joint venture 
partners, have become subject to sanctions or export 
control restrictions. For example, in connection 
with the Russia-Ukraine conflict, certain Russian 
shareholders of our AliExpress Russia joint venture (in 
which we are a minority shareholder) have become 
subject to varying degrees of sanctions. There is no 
assurance that the scope of sanctions will not expand 
to include AliExpress Russia or us.
Media reports on alleged violation of export control 
or economic and trade sanctions laws, or on uses 
of the technologies, systems or innovations that we 
develop, such as biometrics data analysis and artificial 
intelligence, for purposes which could be perceived 
as inappropriate or controversial, by us, our clients, 
business partners, investees or other parties not 
affiliated with or controlled by us, even on matters not 
involving us, could damage our reputation and lead to 
regulatory investigations, fines and penalties against 
us. Such fines and penalties may be significant, 
and if we were publicly named or investigated by 
any regulator on the basis of suspected or alleged 
violations of export control or economic and trade 
sanctions laws and rules, even in situations where the 
potential amount or fine involved may be relatively 
small, and even in these instances where we would be 
cleared of any wrongdoing, our reputation could be 
significantly harmed. Any of these circumstances may 
cause the trading prices of our ADSs, Shares and/or 
other securities to decline significantly, and materially 
reduce the value of your investment in our ADSs, 
Shares and/or other securities.
We may suffer reputational harm or incur liabilities 
and the trading prices of our ADSs, Shares and/or 
other securities may decrease significantly due to 
business dealings by, or connections of, merchants 
or consumers on our marketplaces with sanctioned 
countries or persons.
The U.S. government imposes broad economic and 
trade restrictions on dealings with certain countries 
and regions, including the Crimea, certain regions 
affected by the Russia-Ukraine conflict, Cuba, Iran, 
North Korea and Syria, or the Sanctioned Countries, 
and numerous individuals and entities, including 
those designated as having engaged in activities 
relating to terrorism, drug trafficking, cybercrime, 
the rough diamond trade, proliferation of weapons 
of mass destruction or human rights violations, 
or the Sanctioned Persons. The U.S. government’s 
economic sanctions programs evolve or threaten 
to change frequently, including with respect to the 
Sanctioned Countries and other countries, such as 
Russia and Venezuela, and there are risks of further 
enhanced economic sanctions concerning these 
countries, among others. It is not, however, possible 
to predict with a reasonable degree of certainty how 
the regulatory environment concerning U.S. economic 
sanctions may develop. The United Nations, the EU, 
the UK, and other countries also impose economic 
and trade restrictions, including on certain Sanctioned 
Countries and Sanctioned Persons. The Russia-Ukraine 
conflict has resulted in additional sanctions imposed 
on Russia by the U.S., the EU, the UK, and other 
countries.
As a Cayman Islands company with the substantial 
majority of our subsidiaries and operations outside 
of the U.S., the UK and the EU, we are generally 
not required to comply with U.S., UK, and EU 
sanctions to the same extent as U.S., UK or EU 
entities. However, for companies like us, our U.S., 
UK, and EU subsidiaries, employees who are U.S. 
persons or UK or EU nationals, activities in the U.S., 
the UK, or the EU, activities involving U.S.-origin 
goods, technology or services, and certain conduct 
or dealings, among other activities, are subject to 
applicable sanctions requirements. We do not have 
employees or operations in any of the Sanctioned 
Countries, and, although our retail and wholesale 
marketplaces are open and available worldwide, we 
do not actively solicit business from the Sanctioned 
Countries or Sanctioned Persons. For instance, in the 
case of AliExpress, Taobao and Tmall, an insignificant 
percentage of orders have been placed by consumers 
from the Sanctioned Countries, with a negligible 
amount of aggregate GMV in the fiscal year ended 
March 31, 2024 through transactions conducted 
voluntarily among merchants and consumers on 
these marketplaces. As all transaction fees on 
AliExpress, Taobao and Tmall are paid by merchants, 
primarily based in China, we do not earn any fees or 
commission from consumers in Sanctioned Countries 
in respect of transactions conducted on these 
platforms.
We have established a compliance program that aims 
to ensure our compliance with these economic and 
trade restrictions, as well as export control regimes. 
However, these laws and regulations are complex and 
subject to frequent change, including with respect to 
jurisdictional reach and the lists of countries, entities, 
individuals and technologies subject to sanctions 
and other regulatory controls. For example, the U.S. 
Congress passed the Uyghur Forced Labor Prevention 
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Fiscal Year 2024 Annual Report

Act, or the UFLP Act, which was signed into law on 
December 23, 2021 and became effective on June 
21, 2022. The UFLP Act prohibits from importation 
into the United States any goods, wares, articles, and 
merchandise mined, produced, or manufactured 
wholly or in part in Xinjiang, or by certain entities 
within Xinjiang. We may incur significant costs related 
to current, new or changing sanctions, embargoes, 
export controls programs or other restrictions and 
disclosure requirements, as well as negative publicity, 
investigations, fines, fees or settlements, which may 
be difficult to predict. In addition, if our compliance 
program is determined to have failed to detect and 
halt any business dealings that are prohibited under 
economic or trade sanctions or export control regimes, 
we could be subject to civil or criminal penalties and 
negatively affect our reputation, business, results 
of operations and financial condition, which may 
materially and adversely affect the trading prices of 
our ADSs, Shares and/or other securities. We also 
could face increased compliance costs and risks as we 
expand our e-commerce, cloud and other businesses 
globally and into additional businesses.
Certain institutional investors, including state and 
municipal governments in the United States and 
universities, as well as financial institutions, have 
proposed or adopted divestment or similar initiatives 
regarding investments in companies that do business 
with Sanctioned Countries. Accordingly, as a result of 
activities on our marketplaces or in connection with 
other business we operate that may involve users 
based in the Sanctioned Countries or Sanctioned 
Persons, certain investors may not wish to invest or 
may divest their investment in us, certain financial 
institutions may not wish to lend, extend credit or 
offer ordinary banking services to us, or seek early 
repayment of loans made to us, and certain financial 
institutions and other businesses with which we 
partner or may partner may seek to avoid business 
relationships with us. These divestment initiatives 
and terminations of business services may negatively 
impact our reputation, business and results of 
operations, and may materially and adversely affect 
the trading prices of our ADSs, Shares and/or other 
securities.
We face challenges in expanding our international 
and cross-border businesses and operations.
We face risks associated with expanding into an 
increasing number of markets where we have limited 
or no experience, we may be less well-known or have 
fewer local resources and we may need to localize 
our business practices, culture and operations. We 
also face protectionist or national security policies 
that could, among other things, hinder our ability 
to execute our business strategies and put us at 
a competitive disadvantage relative to domestic 
companies in other jurisdictions. The expansion of 
our international and cross-border businesses will 
also expose us to risks and challenges inherent in 
operating businesses globally, including:
•	
challenges in replicating or adapting our 
company policies and procedures to operating 
environments different from that of China, 
including technology and logistics infrastructure;
•	
challenges of maintaining efficient and 
consolidated internal systems, including IT 
infrastructure, and of achieving customization 
and integration of these systems with the other 
parts of our ecosystem;
•	
lack of acceptance of our product and service 
offerings, and challenges of localizing our 
offerings to appeal to local tastes;
•	
failure to understand cultural differences, local 
consumer behaviors and preferences and local 
business practices;
•	
protectionist or national security policies that 
restrict our ability to:
•	
invest in or acquire companies;
•	
develop, import or export certain 
technologies, such as the national AI 
initiative proposed by the U.S. government;
•	
utilize technologies that are deemed by 
local governmental regulators to pose a 
threat to their national security; or
•	
obtain or maintain the necessary licenses 
and authorizations to operate our 
businesses;
•	
the need for increased resources to 
manage regulatory compliance across our 
international businesses;
•	
failure to attract and retain capable talent 
with international perspectives who can 
effectively manage and operate local 
businesses;
•	
compliance with local laws and regulations, 
including those relating to e-commerce 
marketplaces and platforms, digital 
services, privacy and data security, such as 
Risk Factors
198
Alibaba Group Holding Limited

the Digital Markets Act, the Digital Services 
Act and the General Data Protection 
Regulation of the EU, consumer and labor 
protection, and environmental regulations, 
and increased compliance costs across 
different legal systems;
•	
changes in applicable cross-border 
e-commerce tax laws, such as the EU’s 
removal of value-added tax exemption 
for cross-border parcels valued below €22 
and similar laws in the U.S., which could 
negatively affect transactions conducted 
through our international and cross-border 
platforms, increase our compliance costs 
and subject us to additional risks;
•	
heightened restrictions and barriers 
on the transfer of data across different 
jurisdictions;
•	
differing, complex and potentially adverse 
customs, import/export laws, tax rules 
and regulations or other trade barriers or 
restrictions, including significant delays in 
or even suspensions of customs clearance, 
which may be applicable to transactions 
conducted through our international and 
cross-border platforms, related compliance 
obligations and consequences of non-
compliance, and any new developments in 
these areas;
•	
availability, reliability and security of 
international and cross-border payment 
systems and logistics infrastructure;
•	
exchange rate fluctuations, which may have 
a material adverse effect on cross-border 
commerce businesses and businesses in 
the affected countries or regions; and
•	
political instability and general economic 
or political conditions in particular countries 
or regions, including territorial or trade 
disputes, war and terrorism, such as the 
Russia-Ukraine conflict and the Israel-
Hamas conflict.
We are regularly subject to regulatory investigations 
overseas. For example, in May 2024, the European 
Commission issued a formal request for information 
in connection with its formal proceeding against 
AliExpress to assess whether AliExpress may 
have breached the Digital Services Act. The more 
stringent obligations and the proceedings under 
the Digital Services Act create additional operational 
requirements with increased compliance costs 
for us, and we may be subject to significant 
regulatory penalties for failure to comply with these 
requirements. Our AliExpress platform also faces 
regulatory investigations in data security, personal 
information protection, consumer protection, fair 
competition and other areas in South Korea. Failure to 
manage these risks and challenges could negatively 
affect our ability to expand our international and 
cross-border businesses and operations as well as 
materially and adversely affect our business, financial 
condition and results of operations.
We face risks relating to our acquisitions, investments 
and alliances.
We have acquired and invested in a large number 
and a diverse range of businesses, including those 
in different countries and regions, technologies, 
services and products in recent years. We have also 
made investments of varying sizes in joint ventures. 
From time to time, we may have a number of pending 
investments and acquisitions that are subject to 
closing conditions and risks of failure to close. See 
“Management Discussion and Analysis — Operating 
Results — Recent Investment, Acquisition and Strategic 
Alliance Activities.” As we continue to invest in 
our ecosystem, we expect to continue to evaluate 
and consider a wide array of potential strategic 
transactions as part of our overall business strategy, 
including business combinations, acquisitions and 
dispositions of businesses, technologies, services, 
products, real properties and other assets, as well as 
strategic investments, joint ventures and alliances. At 
any given time we may be engaged in discussing or 
negotiating a range of these types of transactions. 
These transactions involve significant challenges and 
risks, including:
•	
difficulties in, and significant and unanticipated 
additional costs and expenses resulting from, 
integrating into our business the large number 
of personnel, operations, products, services, 
technology, internal controls and financial 
reporting of the businesses we acquire;
•	
disruption of our ongoing business, distraction of 
and significant time and attention required from 
our management and employees and increases 
in our expenses;
•	
departure of skilled professionals and proven 
management teams of acquired businesses, as 
well as the loss of established client relationships 
of those businesses we invest in or acquire;
Risk Factors
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Fiscal Year 2024 Annual Report

•	
for investments over which we may not obtain 
management and operational control, we may 
lack influence over the controlling partners or 
shareholders, or may not have aligned interests 
with those of our partners or other shareholders;
•	
additional or conflicting regulatory requirements, 
heightened restrictions on and scrutiny of 
investments, acquisitions and foreign ownership 
in other jurisdictions, on national security 
grounds or for other reasons, regulatory 
requirements (such as filings and approvals 
under the anti-monopoly and competition laws, 
rules and regulations, and review of investments 
and acquisitions of large Internet platforms 
under certain policies), the risk that acquisitions 
or investments may fail to close, due to political 
and regulatory challenges, as well as related 
compliance and publicity risks;
•	
actual or alleged misconduct, unscrupulous 
business practices or non-compliance by us 
or any company we acquire or invest in or by 
its affiliates or current or former employees, 
whether before, during or after our acquisition or 
investments;
•	
difficulties in identifying and selecting 
appropriate targets and strategic partners, 
including potential loss of opportunities for 
strategic transactions with competitors of our 
investee companies and strategic partners;
•	
difficulties in conducting sufficient and 
effective due diligence on potential targets and 
unforeseen or hidden liabilities or additional 
incidences of non-compliance, operating losses, 
costs and expenses that may adversely affect us 
following our acquisitions or investments or other 
strategic transactions;
•	
negative impact on our cash and credit profile 
from loans to or guarantees for the benefit of 
equity method investees;
•	
losses arising from disposal of investments or 
de-consolidation of businesses; and
•	
actual or potential impairment charges or 
write-offs of investments in equity method 
investees, intangible assets (including intellectual 
property we acquire) or real properties, and 
goodwill recorded in connection with invested 
businesses, particularly investments in publicly 
traded companies, in the event that a decline in 
fair value below the carrying value of our equity 
method investments is other-than-temporary, 
or the carrying amount of a reporting unit to 
which goodwill is allocated exceeds its fair value. 
See “Management Discussion and Analysis 
— Liquidity and Capital Resources — Critical 
Accounting Policies and Estimates — Impairment 
Assessment on Investments in Equity Method 
Investees” and “—Impairment Assessment on 
Goodwill and Intangible Assets.”
These and other risks could lead to negative publicity, 
increased regulatory scrutiny, litigation, government 
inquiries, investigations, actions or penalties against 
us and the companies we invest in or acquire on 
the ground of non-compliance with policy and 
regulatory requirements, or even against our other 
businesses, and may force us to incur significant 
additional expenses and allocate significant 
management and human resources to rectify or 
improve these companies’ corporate governance 
standards, disclosure controls and procedures or 
internal controls and systems. Due to business or 
financial underperformance, regulatory scrutiny or 
compliance reasons, we may need to divest interests 
in, or terminate business cooperation with, businesses 
and entities in which we have invested capital and 
other resources. See also “— PRC regulations regarding 
acquisitions impose significant regulatory approval 
and review requirements, which could make it more 
difficult for us to pursue growth through acquisitions 
and subject us to fines or other administrative 
penalties.” As a result, we may experience significant 
difficulties and uncertainties carrying out investments 
and acquisitions, and our growth strategy, reputation 
and/or the trading prices of our ADSs, Shares and/
or other securities may be materially and adversely 
affected.
In addition, our strategic investments and acquisitions 
may adversely affect our financial results, at least 
in the short term. For example, acquisitions of, and 
continued investments in lower margin or loss-making 
businesses and the integration of our local consumer 
services business, have negatively affected our 
margins and net income. Acquired businesses that 
are loss-making may continue to sustain losses and 
may not become profitable in the near future or at 
all. The performance of our current and future equity 
method investees may also adversely affect our net 
income. There can be no assurance that we will be 
able to grow our acquired or invested businesses, 
or realize returns, benefits of synergies and growth 
opportunities we expect in connection with these 
investments and acquisitions.
Risk Factors
200
Alibaba Group Holding Limited

We are subject to a broad range of laws and 
regulations, and future laws and regulations 
may impose additional requirements and other 
obligations that could materially and adversely 
affect our business, financial condition and results of 
operations, as well as the trading prices of our ADSs, 
Shares and/or other securities.
The industries in which we operate, including online 
and mobile commerce, local consumer services, 
logistics, cloud computing, digital media and 
entertainment and other online content offerings, as 
well as certain of our important business processes, 
including those that may be deemed as relating 
to payment and settlement of funds, are subject 
to government regulations in the PRC and other 
countries. These requirements may evolve quickly, and 
may include requirements or restrictions relating to, 
among other things, the provision of certain regulated 
products or services through platforms, new and 
additional licenses, permits and approvals, renewals 
and amendments of licenses, or governance or 
ownership structures. Failure to obtain and maintain 
such required licenses or approvals may require us 
to adjust our business practices, increase our costs 
or subject us to fines, which materially and adversely 
affect our business and the trading prices of our ADSs, 
Shares and/or other securities.
We are subject to regulations in a wide range of 
areas, including, among others, data privacy and 
personal data protection, anti-monopoly and anti-
unfair competition and content. For example, many 
of our business, such as livestreaming and marketing 
services provided by Alimama, may face quickly 
evolving regulations and increasing compliance risk 
in a wide range of areas, including platform liability, 
content, data security, consumer protection and 
taxation. As operators of direct sales businesses, we 
are subject to additional regulatory requirements, 
including those relating to consumer protection, 
customs and permits and licenses, and allegations of 
unfair business practices, such as alleged favorable 
treatment of our own services and products, including 
those offered by our direct sales business and cloud 
business, over third-party services and products on 
our platforms. Failure to comply with applicable 
regulations may subject us to regulatory scrutiny or 
investigations and penalties and liabilities that may 
materially and adversely affect our business and 
financial conditions, damage our reputation and 
negatively affect the price of our ADSs, Shares and/or 
other securities.
In particular, regulators in the PRC and other countries 
are increasingly focused on regulating digital 
platforms. For example, the PRC E-commerce Law, or 
the E-commerce Law, the Measures for the Supervision 
and Administration of Online Trading, or the Online 
Trading Measures, and the Interim Provisions for 
Regulating Promotional Activities, impose a series of 
requirements on e-commerce platform operators, 
including requiring e-commerce platform operators to 
verify and update each merchant’s profile on a regular 
basis, monitor their market participant registration 
status and design rules and procedures to foster fair 
and transparent merchandise promotional activities. 
Other laws also impose obligations and limitations on 
network platform operators, including, among others, 
taking measures to prevent and stop false and illegal 
advertisements and marketing information, improving 
technical measures for discovering and dealing with 
illegal or criminal activities on the platforms, and 
limiting and regulating an e-commerce platform 
operator’s personalized shopping recommendations 
service to consumers. PRC regulators are also 
promoting the development of laws and regulations 
on AI and may further strengthen AI governance, 
especially in areas of risks and liabilities of AI-
generated content. Substantial uncertainties exist 
with respect to the content and timetable of these 
laws and regulations. Large Internet platforms, 
including us, are likely to be subject to complex and 
evolving requirements on the adoption and use of AI 
technologies.
Large-scale Internet platforms, including us, are 
subject to more responsibilities and obligations than 
smaller platforms. For example, the PRC Personal 
Information Protection Law stipulates that personal 
information processors that provide important Internet 
platform services and have a large user base and 
complex business models shall establish independent 
agencies to oversee their personal information 
protection measures. Similarly, the Regulations on 
the Protection of Minors on the Network which came 
into effect on January 1, 2024 stipulate that network 
service providers with large number of minor users 
and significant influence among minors shall also 
establish independent agencies to oversee the 
protection of minors online. As of the date of this 
annual report, we have not received any regulatory 
notice that we are deemed as the above-mentioned 
personal information processor or network service 
provider. Nevertheless, these requirements could 
result in significant additional compliance costs 
and require us to adjust our existing compliance 
Risk Factors
201
Fiscal Year 2024 Annual Report

measures. In addition, the draft Guidelines for 
Implementing Subject Responsibilities of Internet 
Platforms, or the Responsibilities Guidelines, set forth 
additional responsibilities for operators of super 
platforms, as defined in the draft Guidelines for 
Classification and Grading of Internet Platforms, or 
the Draft Classification Guidelines. These additional 
responsibilities include promoting interoperability 
between the services they provide and those provided 
by other platforms. The above guidelines have not 
been formally adopted, and substantial uncertainties 
still exist with respect to the enactment timetable, 
final content, interpretation and implementation of 
these guidelines and how they will affect our business 
operation. If adopted, certain of our platforms 
may be deemed as an operator of super platforms 
under the Classification Guidelines and will need 
to comply with additional requirements under the 
Responsibilities Guidelines. These requirements 
could result in significant additional compliance 
costs, subject us to higher liabilities or require us to 
change our business practices. Failure to comply with 
these requirements may subject us to suspension 
of business, rectification orders and fines, while our 
strict platform governance measures in response to 
these requirements may lead to loss of merchants 
to those platforms, or to complaints or claims made 
against us by merchants on our platforms. We face 
scrutiny and are regularly subject to inquiries and 
investigations from both PRC and foreign governments 
in a wide range of areas, including online content, 
alleged third-party intellectual property infringement, 
cybersecurity, data protection and privacy laws, 
competition laws and regulations, securities laws 
and regulations, cross-border trade, tax, investment 
activities, human rights, platform liability and 
allegedly fraudulent or other criminal transactions. 
As we further expand into international markets, we 
will also increasingly become subject to additional 
legal and regulatory compliance requirements as 
well as political and regulatory challenges, including 
scrutiny on data privacy and security, tax compliance 
and anti-money laundering compliance, on national 
security grounds or for other reasons, in foreign 
countries in which we conduct business or investment 
activities. Government authorities in the PRC and 
other countries or regions are likely to continue to 
issue new laws, rules and regulations and enhance 
enforcement of existing laws, rules and regulations 
in these industries, and the perception that new laws 
and regulations will be implemented or that more 
stringent enforcement may be put in place may 
further negatively impact the trading prices of our 
ADSs, Shares and/or other securities. Any failure, or 
perceived failure, by us to comply with such local 
laws and regulations could result in reputational 
damages, regulatory investigations, sanctions or 
court proceedings and subject us to legal liabilities, 
including criminal liabilities. As we continue to grow 
in scale and significance, we expect to face increased 
scrutiny, which will, at a minimum, result in our having 
to continue to increase our investment in compliance 
and related capabilities and systems, which could 
adversely affect our business, financial condition and 
results of operations.
We are subject to complex and evolving laws and 
regulations regarding privacy and data protection 
and cybersecurity. Complying with these laws and 
regulations increases our cost of operations, limits 
our business opportunities and may require changes 
to our data collection, use and other practices or 
negatively affect our user growth and engagement. 
Failure to comply with these laws and regulations 
could result in claims, regulatory investigations, 
litigation or penalties, or otherwise negatively affect 
our business.
We collect, utilize and store a large quantity of 
personal data, including consumers’ personal data, 
in our business operations, and face a number of 
challenges relating to data from transactions and 
other activities on our platforms, including:
•	
protecting the data in and hosted on our system, 
including against attacks on our system or 
unauthorized use by outside parties or fraudulent 
behavior or improper use by our employees;
•	
addressing concerns, challenges, negative 
publicity and litigation related to data privacy, 
collection, use and actual or perceived sharing 
for promotional and other purposes (including 
cooperation and sharing among our own 
businesses, cooperation with business partners 
or mandatory disclosure to regulators), and 
concerns among the public about the alleged 
discriminatory treatment adopted by Internet 
platforms based on user profiles, safety, security 
and other factors that may arise from our existing 
businesses or new businesses and technologies, 
such as new forms of data (for example, 
biometric data, location information and other 
information); and
•	
complying with applicable laws, rules and 
regulations relating to the collection (from users 
and other third-party systems or sources), use, 
storage, access, transfer, disclosure and security 
of personal data, including requests from data 
subjects and regulatory authorities.
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Alibaba Group Holding Limited

Improper use or disclosure of our user data by any 
party could result in a loss of users, businesses 
and other participants from our ecosystem, loss 
of confidence or trust in our platforms and has a 
material adverse effect on our business and prospects. 
Moreover, we are subject to numerous laws and 
regulations in many markets relating to the protection 
of personal information, cybersecurity, data security 
and cross-border data transmission. These laws and 
regulations can be complex and the interpretation and 
application of these laws and regulations are often 
uncertain, in flux and complicated.
Personal Information and Privacy Protection
Regulatory authorities in China and around the 
world have recently implemented, and may in the 
future continue to implement, further legislative and 
regulatory proposals concerning data privacy and 
personal data protection. For instance, PRC regulatory 
authorities have promulgated a number of laws 
and regulations, including the Personal Information 
Protection Law and the Provisions on the Scope of 
Necessary Personal Information Required for Common 
Types of Mobile Internet Applications, that stipulate 
requirements and limitations on the collection, 
processing and handling of personal information. 
See “Business Overview — Regulation — Regulation 
of Data and Privacy Protection” and “Business 
Overview — Regulation — Regulation of Mobile Apps.” 
In the course of our business operations, we collect 
information of our customers and users, including 
personal information. Therefore, we are required 
to comply with applicable laws and regulations 
relating to personal data and privacy protection. 
To ensure our compliance with these laws and 
regulations, we have established relevant protocols 
and mechanisms, such as obtaining consent from 
users before collecting their personal information, 
notifying them of the information collected and the 
purpose of collecting the information, explaining 
to them what, how and why the information may 
be shared with third parties. These personal data 
privacy protection procedures have increased our 
compliance and operating costs. The data privacy 
laws and regulations also impose penalties and 
liability on information processors for non-compliant 
information collection and processing activities, 
including correction, suspension or termination 
of their services, confiscation of illegal income, as 
well as significant fines of up to 5% of revenue and 
other penalties. PRC regulatory authorities have 
also put forward regular inspections and reporting 
on the compliance of mobile apps, mini-programs, 
software development kits and other applications 
with applicable personal data and privacy protection 
laws and regulations. Moreover, we as a large Internet 
platform may be subject to more frequent regulatory 
inspections. We believe that our business operations 
are compliant with the currently effective PRC laws 
relating to personal data and privacy protection in all 
material respects. Nevertheless, as the interpretation 
and implementation of these laws and regulations are 
evolving and that PRC regulatory authorities has been 
enhancing compliance requirements or may require 
us to adopt recommended compliance practices, 
we may be required to continuously adjust and 
upgrade our applications. PRC regulatory agencies 
have previously named certain of our mobile apps 
for rectification in compliance with privacy and data 
security regulations. We have rectified these mobile 
apps’ data collection and use practices to bring 
them into compliance. Nevertheless, there can be no 
assurance that our mobiles apps will not be named or 
that we will not be subject to regulatory investigations 
in the future.
Furthermore, the use of algorithms and generative 
AI in recommendation services has raised additional 
data protection concerns, and PRC regulatory 
authorities have enhanced their regulation in 
these areas. According to the Administrative 
Provisions on Internet Information Service Algorithm 
Recommendation, or the Algorithm Recommendation 
Provisions, which came into effect on March 1, 
2022, algorithm recommendation service providers 
shall fulfil filing obligations according to regulatory 
requirements as applicable, clearly inform users 
of their provision of algorithm recommendation 
services, and make public the basic principles, 
intentions and main operating mechanisms of the 
algorithm recommendation services, and shall also 
ensure that users may conveniently terminate the 
algorithm recommendation services. Moreover, 
algorithm recommendation service providers selling 
goods or providing services to consumers shall 
protect consumers’ rights of fair trade, and are 
prohibited from carrying out illegal conduct such 
as unreasonable differentiated treatment based on 
consumers’ preferences, purchase behavior, or such 
other characteristics. In addition, the Administrative 
Provisions on Deep Synthesis of Internet Information 
Services, which took effect in January 2023, impose 
obligations on providers, technology supporters 
and users of deep synthesis technology, including 
verification of user identity, implementing measures 
to protect data security and personal information, 
content moderation, labelling content generated 
using deep synthesis technology, and conducting 
Risk Factors
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Fiscal Year 2024 Annual Report

security assessments and completing filings for 
provision of certain services. Moreover, the Cyberspace 
Administration of China, together with other relevant 
authorities, released the Interim Measures on 
Generative AI Services, which came into effect on 
August 15, 2023 and impose compliance requirements 
on providers of generative AI services. According to the 
Interim Measures on Generative AI Services, individuals 
or organizations that provide generative AI services 
of text, image, audios, videos and other content shall 
be responsible as the producers of such network 
information content and as the personal information 
processors to protect any personal information 
involved. Providers of generative AI services shall 
also conduct security assessment and complete 
certain filings in accordance with the Administrative 
Provisions on Internet Information Service Algorithm 
Recommendation. Non-compliance with the Interim 
Measures on Generative AI Services may subject 
generative AI services providers to penalties, including 
warning, public denouncement, rectification orders 
and suspension of the provision of relevant services. 
We use algorithmic recommendation, deep synthesis 
technology and generative AI services in a wide range 
of our businesses. Accordingly, we need to comply 
with the Algorithm Recommendation Provisions, 
the Administrative Provisions on Deep Synthesis of 
Internet Information Services, the Interim Measures on 
Generative AI Services and other applicable laws and 
regulations governing algorithm recommendation 
services, and we may be subject to penalties and 
liability for non-compliance, which may include 
administrative liabilities, including warnings, public 
denouncement, fines, enforcement orders requiring 
us to correct, or suspending us from posting new 
information, suspension of business or even criminal 
liabilities. Complying with PRC regulations relating to 
algorithm recommendation services has increased 
our compliance costs, changed our data use and 
business practices, and could negatively affect user 
activities on our platforms. See “Business Overview 
— Regulation — Regulation of Internet Security.” We 
believe that our business operations are compliant 
with currently effective PRC laws relating to algorithm 
recommendation services in all material respects.
As we further expand our operations into international 
markets, we have become and will be subject to 
additional laws in other jurisdictions where we 
operate and where our consumers, users, merchants, 
customers and other participants are located. Such 
laws, rules and regulations of other jurisdictions 
may be more comprehensive, detailed and nuanced 
in their scope, and may impose requirements and 
penalties that conflict with, or are more stringent than, 
those in China. For example, the European Union 
has adopted the Digital Markets Act and the Digital 
Services Act and proposed the European Data Act 
since 2020, which impose various requirements on 
data use, data sharing and data protection, among 
other matters. AliExpress has been designated as a 
“very large online platform” under the Digital Services 
Act, and thus is required to fulfil more stringent 
obligations, including algorithm transparency, 
content moderation, mandatory reporting of incidents 
and measures to tackle illegal content, regular risk 
assessment, annual independent audit, data sharing 
with relevant regulators and annual supervisory fee. 
These requirements will create additional operational 
burdens and compliance costs for us, and we may 
be subject to significant regulatory penalties for 
failure to comply with these requirements. Complying 
with laws and regulations for an increasing number 
of jurisdictions could require significant resources 
and costs. Our continued expansion into the cloud 
business, both in China and elsewhere, will also 
increase the amount of data hosted on our system, as 
well as increase the number of jurisdictions in which 
we have data centers. This, as well as the increasing 
number of new legal requirements in various 
jurisdictions, such as the GDPR, present increased 
challenges and risks in relation to policies and 
procedures relating to data collection, local storage, 
access, cross-border transfer, disclosure, protection 
and privacy, and will impose significant penalties for 
non-compliance. For example, penalties calculated 
as a percentage of global revenue may be imposed 
under the GDPR. The compliance requirements of 
the GDPR affect a number of our businesses, such as 
AliExpress, Alibaba.com, Alibaba Cloud and Cainiao. 
Any failure, or perceived failure, by us to comply 
with the above and other applicable regulatory 
requirements or data and privacy protection-related 
laws, rules and regulations could result in suspension 
of the relevant business or blockage of access to 
mobile app services, reputational damages or 
proceedings or actions against us by governmental 
entities, consumers or others or even criminal 
liabilities. These proceedings or actions could subject 
us to significant penalties and negative publicity, 
require us to change our data and other business 
practices, increase our costs and severely disrupt our 
business, hinder our global expansion or negatively 
affect the trading prices of our ADSs, Shares and/or 
other securities, our business and prospects.
Risk Factors
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Alibaba Group Holding Limited

Cybersecurity and Data Security
The PRC Cybersecurity Law, which generally governs 
the construction, operation, maintenance and use 
of networks in China, subjects network operators, 
including us, to various security protection-related 
obligations. In addition, the PRC Cybersecurity Law 
provides that personal information and important 
data collected and generated by operators of critical 
information infrastructure in the course of their 
operations in the PRC should be stored in the PRC, 
and imposes heightened regulation and additional 
security obligations on operators of critical information 
infrastructure. See “Business Overview — Regulation 
— Regulation of Internet Security.” We believe that we 
are compliant with PRC Cybersecurity Law, including 
requirements relating to security protection, user 
identity verification, cybersecurity emergency response 
planning and technical assistance, in all material 
respects. Failure to comply could subject us to fines, 
suspension of businesses, shutdown of websites and 
revocation of business licenses.
PRC regulatory authorities have also promulgated 
laws and regulations relating to cybersecurity review. 
According to the Revised Cybersecurity Review 
Measures, which became effective in February 
2022, operators of critical information infrastructure 
who purchase network products and services and 
network platform operators who carry out data 
processing activities that affect or may affect national 
security shall be subject to cybersecurity review. See 
“Business Overview — Regulation — Regulation of 
Internet Security.” Moreover, in November 2021, the 
Cyberspace Administration of China promulgated 
the Draft Regulations on Network Data Security 
Management, or the Draft Cyber Data Security 
Regulations, for public comments, which set forth 
different scenarios where data processors are 
required to apply for cybersecurity review and 
require data policies and rules and any material 
amendments thereof of large Internet platforms 
with over 100 million daily active users be evaluated 
by a third-party organization designated by the 
Cyberspace Administration of China and approved 
by the respective local branch of the Cyberspace 
Administration of China. There is no definite timetable 
as to when the Draft Cyber Data Security Regulations 
will be enacted. See “Business Overview — Regulation 
— Regulation of Data and Privacy Protection.”
PRC laws and regulations relating to cybersecurity 
review are relatively new, and the applicable scope 
of these laws and regulations remain subject to 
uncertainties and further clarifications from PRC 
regulators. In 2021, the PRC government launched 
cybersecurity reviews on a number of mobile apps 
operated by several US-listed Chinese companies and 
prohibited relevant apps from registering new users 
during the review period. As of the date of this annual 
report, we have not received any notice from the 
Cyberspace Administration of China of a cybersecurity 
review on us under the Revised Cybersecurity Review 
Measures. Based on advice from Fangda Partners, our 
PRC counsel, we do not believe that we are required 
to undergo cybersecurity review by the Cyberspace 
Administration of China for our previous securities 
offerings. However, given the scale of our business 
and the number of users on our platforms, we believe 
that we may be subject to a cybersecurity review in the 
future. If we are subject to a cybersecurity review, we 
may incur significant costs and face challenges, both 
in the review process and in making enhancements to 
our cybersecurity measures that may be required. If we 
are unable to manage these risks, we may be subject 
to penalties, including fines, suspension of business, 
prohibition against new user registration (even for 
a short period of time) and revocation of required 
licenses, and our reputation and results of operations 
could be materially and adversely affected.
Moreover, the Data Security Law which took effect 
in September 2021 imposes additional regulatory 
requirements on processors of important data, 
including specifying the persons and management 
bodies responsible for data security and implementing 
regular data security risk assessment and other data 
protection measures. If we are unable to manage 
these risks, we may be subject to penalties, including 
fines, suspension of business, revocation of required 
licenses and civil or even criminal liabilities. As of 
the date of this annual report, we have not received 
any regulatory notice that we are a processor of 
important data as mentioned above. We believe that 
our business operations are compliant with PRC laws 
and regulations relating to data security in all material 
respects.
Cross-border Data Transmission
Regulatory authorities in China and around the world 
have enhanced supervision and regulation of cross-
border data transmission. As our business operations 
expand across jurisdictions and we collect, process 
and utilize personal data of our users worldwide, we 
are subject to and are likely to be required to expend 
significant capital to ensure ongoing compliance 
with these laws and regulations on cross-border 
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Fiscal Year 2024 Annual Report

data transfers. The Data Security Law prohibits 
entities and individuals in China from providing any 
foreign judicial or law enforcement authority with 
any data stored in China without approval from a 
competent PRC authority, and sets forth the legal 
liabilities of entities and individuals found to be in 
violation of their data protection obligations, including 
rectification order, warning, fines, suspension of 
relevant business, and revocation of business permits 
or licenses. The Measures for the Security Assessment 
of Cross-border Data Transmission promulgated 
by the Cybersecurity Administration of China came 
into effect on September 1, 2022. According to these 
measures, personal data processors are subject to 
security assessment conducted by the Cyberspace 
Administration of China prior to any cross-border 
transfer of important data and personal information. 
See “Business Overview — Regulation — Regulation 
of Data and Privacy Protection.” Furthermore, the 
Cyberspace Administration of China promulgated the 
Provisions on the Prescribed Agreement on Cross-
border Data Transfer, or the Provisions on Prescribed 
Agreement, which came into effect on June 1, 2023. 
We have implemented control procedures to comply 
with the new requirements. Complying with PRC 
laws and regulations relating to cross-border data 
transmission increases our compliance costs and 
could affect our ability to transfer data across borders. 
We believe that our business operations are compliant 
with PRC laws and regulations relating to cross-border 
data transmission in all material respects.
In addition, laws, rules and regulations in other 
jurisdictions where we operate may restrict the 
transfer of data across jurisdictions, which could 
impose additional and substantial operational, 
administrative and compliance burdens on us, and 
may also restrict our business activities and expansion 
plans, as well as impede our data-driven business 
strategies. For example, the GDPR requires companies 
to take appropriate safeguard measures and satisfy 
specific conditions when transferring data outside 
Europe. On February 28, 2024, the United States 
released the Executive Order on Preventing Access to 
Americans’ Bulk Sensitive Personal Data and United 
States Government-Related Data by Countries of 
Concern, which will place restrictions on the transfer 
of certain data from the U.S. to countries of concern. 
Failure to comply with GDPR requirements and other 
laws relating to cross-border data transfers may result 
in suspension of the relevant business, significant 
amounts of fines and other administrative penalties, 
regulatory investigations and actions against us, 
significant damage to our reputation or even criminal 
liabilities.
As permitted by applicable laws and regulations, 
our privacy policies and user agreements, we grant 
expressly limited access to specified data on our data 
platform to certain participants in our ecosystem that 
provide services to consumers, merchants, brands, 
retailers and other ecosystem participants. In addition, 
we and Ant Group may negotiate the terms of data 
sharing arrangements on a case-by-case basis, 
to the extent necessary for each party to provide 
services to our respective customers and as permitted 
by applicable laws and regulations. Participants in 
our ecosystem, including Ant Group, face the same 
challenges inherent in handling and protecting large 
volumes of data. Any actual or perceived improper 
use of data by us or them, and any systems failure or 
security breach or lapse on our or their part that results 
in the release of user data could harm our reputation 
and brand and, consequently, our business, in 
addition to exposing us to potential legal liability or 
regulatory actions. This could also attract negative 
publicity from media outlets, privacy advocates, our 
competitors or others and could adversely affect 
the trading prices of our ADSs, Shares and/or other 
securities.
While we believe we are compliant with laws and 
regulations on privacy and data protection and 
cybersecurity in all material respects, there are 
uncertainties with respect to how these laws and 
regulations will be interpreted, implemented and 
enforced in practice, especially since many of these 
laws and regulations only came into effect recently 
or have not come into effect yet. We expect that 
data security and personal information protection 
will continue to attract public scrutiny and receive 
greater attention and focus from regulators. Future 
interpretation and implementation of these laws 
and regulations, or additional laws and regulations 
that may come into effect, may further increase our 
compliance costs, force us to change our business 
practices, adversely affect our business performance 
as well as subject us to administrative and legal 
liabilities, which could harm our reputation and 
negatively affect the trading prices of our ADSs, Shares 
and/or other securities.
On the other hand, regulators in China and other 
jurisdictions in which we operate may implement 
measures to ensure that encryption of user data does 
not hinder law enforcement agencies’ access to that 
data. For example, according to the PRC Cybersecurity 
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Alibaba Group Holding Limited

Law and relevant regulations, network operators, 
including us, are obligated to provide assistance 
and support in accordance with the law for public 
security and national security authorities to protect 
national security or assist with criminal investigations. 
Non-compliance or compliance with these laws 
and requirements in manners that are perceived as 
harming privacy could lead to significant damages to 
our reputation and proceedings and actions against 
us by regulators and private parties.
Security breaches and attacks against our systems 
and network, and any potentially resulting breach 
or failure to otherwise protect personal, confidential 
and proprietary information, could damage our 
reputation and negatively impact our business, as 
well as materially and adversely affect our financial 
condition and results of operations.
Our cybersecurity measures may not detect, prevent or 
control all attempts to compromise our systems or risks 
to our systems, including distributed denial-of-service 
attacks, viruses, Trojan horses, malicious software, 
break-ins, phishing attacks, third-party manipulation, 
security breaches, employee misconduct or 
negligence or other attacks, risks, data leakage and 
similar disruptions that may jeopardize the security 
of data stored in and transmitted by our systems or 
that we otherwise maintain. Moreover, if we fail to 
implement adequate encryption of data transmitted 
through the networks of the telecommunications 
and Internet operators we rely upon, there is a risk 
that telecommunications and Internet operators or 
their business partners may misappropriate our data. 
Breaches or failures of our cybersecurity measures 
could result in unauthorized access to our systems, 
misappropriation of information or data, deletion or 
modification of user information, or denial-of-service 
or other interruptions to our business operations. If 
the security of domain names is compromised, we will 
be unable to use the domain names in our business 
operations.
We may not have the resources or technical 
sophistication to anticipate or prevent rapidly 
evolving cyber-attacks. As techniques used to obtain 
unauthorized access to or sabotage systems change 
frequently and may not be known until launched 
against us, there can be no assurance that we will be 
able to anticipate, or implement adequate measures 
to protect against, these attacks. We could also be 
subject to an attack, breach or leakage, which we 
do not discover at the time or the consequences of 
which are not apparent until a later point in time. 
We only carry limited cybersecurity insurance, and 
actual or anticipated attacks and risks may cause us 
to incur significantly higher costs, including costs to 
deploy additional personnel and network protection 
technologies, train employees, and engage third-party 
experts and consultants.
Cyber-attacks may target us, our merchants, 
consumers, users, customers, key service providers 
or other participants in our ecosystem, or the 
communication infrastructure on which we depend. 
In particular, breaches or failures of our third-party 
service providers’ systems and cybersecurity measures 
could also result in unauthorized access to our 
data, our consumers’ and customers’ data and user 
information and business interruptions. In addition, 
we develop systems for customers through our cloud 
or other services. If these systems suffer attacks, 
breaches and data leakage, whether or not we are 
involved in managing or operating such systems, 
we could be subject to negative publicity, potential 
liabilities and regulatory investigations, including 
extensive cybersecurity review, which could result in 
significant losses to us, and materially and adversely 
affect our reputation, business growth and prospects. 
We, our third-party service providers and customers 
that use systems we have developed have been in the 
past and are likely again in the future to be subject to 
these types of attacks, breaches and data leakage. 
For example, in October 2020, Lazada reported a 
data breach of a legacy RedMart database hosted 
by a third-party service provider, which resulted in 
the leakage of certain personal information of 1.1 
million RedMart user accounts. Further, in May 2021, a 
court in China ruled in a criminal case that a software 
developer illegally collected approximately 1.2 billion 
pieces of user log-in IDs, alias and phone numbers 
from the Taobao website using a web crawler, which 
we discovered and reported to law enforcement in 
August 2020.
Cyber-attacks and security breaches, whether or not 
related to our systems or attributable to us, could 
result in business interruptions and subject us to 
negative publicity, regulatory investigations and 
significant legal and financial liability, harm our 
reputation and result in substantial revenue loss from 
lost sales and customer dissatisfaction, materially 
decrease our revenue and net income, and negatively 
affect the trading prices of our ADSs and Shares.
Risk Factors
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Fiscal Year 2024 Annual Report

Claims or regulatory actions under competition 
laws against us may result in our being subject to 
fines, constraints on our business and damage to our 
reputation.
Since 2020, the PRC government has enhanced 
anti-monopoly and anti-unfair competition laws 
and regulations and guidance and stepped up 
enforcement against concentration of undertakings, 
cartel activities, monopoly agreements, unfair 
pricing, abusive behaviors by companies with market 
dominance and other anti-competitive activities. The 
Online Trading Measures which took effect on May 
1, 2021, the amended Anti-monopoly Law which 
came into effect on August 1, 2022, as well as the 
Provisions on the Prohibition of Monopoly Agreements, 
the Provisions on the Prohibitions of Acts of Abuse of 
Dominant Market Positions and the Provisions on the 
Review of Concentration of Undertakings, all of which 
came into effect on April 15, 2023, among others, 
impose liabilities on cartel facilitators who aid others in 
the summation of anti-competitive agreements, clarify 
that data, algorithms, technologies, platform rules and 
other measures may not be used for consummation 
of monopoly agreements, and prohibit platform 
operators from abuse of dominant market positions. 
On November 22, 2022, the SAMR published the Draft 
Amendment to the PRC Anti-unfair Competition Law 
for public comments, which introduced prohibition 
against the misuse of a relatively dominant market 
position and set significant administrative penalties 
specifically for unfair competitive practices in digital 
economy. On May 11, 2024, the SAMR published the 
Interim Measures on Online Anti-unfair Competition, 
which will come into effect on September 1, 2024, 
which lists unfair competition practices implemented 
through the Internet and other information networks. 
Such laws and regulations:
•	
provide guidelines for the implementation of 
anti-monopoly and anti-unfair competition 
laws and regulations, including (i) prohibition 
against the abuse of dominant market positions, 
especially in terms of unreasonable restrictions 
on transactions, price manipulation, interference 
with merchants’ independent business 
operations, false or misleading marketing and 
the use of technical means to disrupt the normal 
operations of network products or services 
legally provided by other business operators, 
(ii) details of the review of concentration of 
undertakings, and (iii) specifying the unfair 
competition practices in digital economy and the 
Internet industry, including fictitious transactions 
and reviews, ads blocking, exclusive partnership 
arrangements, data crawling and big data-
enabled price discrimination;
•	
strengthen enforcement of anti-monopoly and 
anti-unfair competition laws and regulations, 
including the regulation of monopolistic 
behaviors and monopoly agreements and 
price-related violations as well as assistance in 
the consummation of monopoly agreements, 
such as below-cost pricing, price discrimination, 
manipulation of market prices, fraudulent 
pricing, entering into monopoly agreements and 
abuse of dominant market positions through 
data, algorithms, technology or platform rules, 
as well as supervision of concentration of 
undertakings; and
•	
increase legal liabilities, including greater 
penalties and criminal liabilities for violations 
of anti-monopoly and anti-unfair competition 
laws and regulations, and setting up certain 
regulatory inspection mechanisms, such 
as allowing expert observers to assist in 
investigations of novel and complex cases.
See “Business Overview — Regulation — Regulation 
of Monopoly and Unfair Competition,” “Business 
Overview — Regulation — Regulation of Online 
and Mobile Commerce” and “Business Overview — 
Regulation — Regulation of Pricing.”
The SAMR, together with certain other PRC government 
authorities have been active in their oversight and 
the establishment of long-term mechanisms for 
fair market competition in the sharing consumption 
industry. While we have conducted self-inspections 
and undergone self-rectifications, we may still make 
further changes to our business practices, which may 
increase our compliance costs and adversely affect 
our business performance.
To comply with existing laws and regulations and 
new laws and regulations that may be enacted 
in the future, as well as administrative guidance 
and requirements by regulators from time to time, 
we may need to devote significant resources and 
efforts, including changing our business and pricing 
practices, restructuring our businesses and adjusting 
our investment activities, which may materially and 
adversely affect our business, growth prospects, 
reputation and the trading prices of our ADSs, Shares 
and/or other securities. We may also be subject to 
regulatory investigations, fines and other penalties, 
which could materially and adversely affect our 
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Alibaba Group Holding Limited

business and reputation. The consequences of 
violating anti-monopoly and anti-unfair competition 
laws and regulations could be significant, including, 
for example, fines of up to 50% of the previous year’s 
revenue, suspension of business and revocation 
of business licenses. Due to the expansive scope 
of business activities the anti-monopoly and anti-
unfair competition laws and regulations target to 
regulate, many of our businesses and practices, 
including our business models, pricing practices, 
promotional activities and cooperation with business 
partners, may be subject to regulatory scrutiny and 
significant penalties. Certain long-standing practices, 
such as upstream and downstream investments 
and mergers as well as horizontal investments and 
mergers, our cross-platform user ID system, data 
and algorithm applications, our traffic allocation 
approach, platform protocols and the manners in 
which we offer payment, logistics and other services 
to consumers may be subject to challenges by 
regulators, consumers, merchants and other parties. 
On December 24, 2020, the SAMR commenced 
an investigation on us pursuant to the PRC Anti-
monopoly Law. Following the investigation, on April 
10, 2021, the SAMR issued an administrative penalty 
decision finding that we violated provisions of the 
PRC Anti-monopoly Law prohibiting a business 
operator with a dominant market position from 
restricting business counterparties through exclusive 
arrangements without justifiable cause, and imposed 
a fine of RMB18.2 billion. The SAMR also issued an 
administrative guidance, instructing us to implement 
a comprehensive rectification program, and to file a 
self-assessment and compliance report to the SAMR 
for three consecutive years. In addition, the SAMR 
has imposed and in the future may further impose 
administrative penalties on various companies 
including us for failing to duly make filings as to their 
transactions subject to merger control review by the 
SAMR. See “— PRC regulations regarding acquisitions 
impose significant regulatory approval and review 
requirements, which could make it more difficult for us 
to pursue growth through acquisitions and subject us 
to fines or other administrative penalties.”
The PRC Anti-monopoly Law and Anti-unfair 
Competition Law also provide a private right of action 
for competitors, business partners or customers to 
bring anti-monopoly and anti-unfair competition 
claims against companies. In recent years, an 
increased number of companies have been exercising 
their right to seek relief under the PRC Anti-monopoly 
Law, Anti-unfair Competition Law and related judicial 
interpretations. Some of these companies, including 
our competitors, business partners and customers, 
have resorted to and may continue making public 
allegations or launching media campaigns against 
us, submitting complaints to regulators or initiating 
private litigation that targets our and our business 
partners’ prior and current business practices. For 
example, another e-commerce player in China has 
brought suit against us under the PRC Anti-monopoly 
Law in connection with certain alleged exclusive 
arrangements and claimed a substantial amount of 
damages, and there may be other similar litigation 
in the future. See “Business Overview — Legal and 
Administrative Proceedings — JD.com Lawsuit.” There 
may be other similar litigation in the future, and we 
may face increased challenges in defending ourselves 
in existing and future lawsuits brought against us 
pursuant to the PRC Anti-monopoly Law. The litigation 
process of defending against such lawsuits, including 
any appeals, may divert resources and management’s 
attention away from our day-to-day operations, and if 
we fail to successfully defend ourselves against these 
claims, we may be required to pay damages, which 
may be significant and could materially and adversely 
affect our business operations, financial results and 
reputation.
Allegations, claims, investigations, regulatory 
interviews, unannounced inspections, or other actions 
or proceedings under the anti-monopoly and anti-
unfair competition laws and regulations, regardless of 
their merits, have caused, and may continue to cause, 
us to be subject to regulatory actions, such as profit 
disgorgement and heavy fines, significant amounts of 
damage payments or settlements, and constraints on 
our investments and acquisitions. We may be required 
to make further changes to some of our business 
practices and divest certain businesses, which could 
decrease the popularity of our businesses, products 
and services and cause our revenue and net income to 
decrease materially. Any of the above circumstances 
could materially and adversely affect our business, 
operations, reputation, brand, the trading prices of our 
ADSs, Shares and/or other securities.
PRC regulations regarding acquisitions impose 
significant regulatory approval and review 
requirements, which could make it more difficult for 
us to pursue growth through acquisitions and subject 
us to fines or other administrative penalties.
Under the PRC Anti-monopoly Law, companies 
undertaking certain investments and acquisitions 
relating to businesses in China must notify and 
obtain approval from the SAMR, before completing 
any transaction where the parties’ revenues in China 
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exceed certain thresholds and the buyer would 
obtain control of, or decisive influence over, the other 
party or any transaction that would otherwise trigger 
merger control filing obligations. In addition, we 
need to notify other PRC regulatory authorities if the 
investment or acquisition is in certain industries. The 
SAMR, the Cyberspace Administration of China and 
other regulatory agencies in China have enhanced 
merger control review in key areas, including national 
interest and people’s livelihood, finance, technology 
and media. On August 8, 2006, six PRC regulatory 
agencies, including the MOFCOM, the State-owned 
Assets Supervision and Administration Commission 
of the State Council of the PRC, or the SASAC, the STA, 
the SAIC, the CSRC, and the SAFE, jointly adopted the 
M&A Rules, which came into effect on September 8, 
2006 and were amended on June 22, 2009. Under 
the M&A Rules, the approval of the MOFCOM must be 
obtained in circumstances where overseas companies 
established or controlled by PRC enterprises or 
residents acquire domestic companies affiliated with 
PRC enterprises or residents. Applicable PRC laws, 
rules and regulations also require certain merger 
and acquisition transactions to be subject to security 
review.
Under the currently effective PRC Anti-monopoly 
Law, due to the level of our revenues, our proposed 
acquisition of control of, or decisive influence over, 
any company with revenues within China of more 
than RMB400 million in the year prior to any proposed 
acquisition, would be subject to SAMR merger control 
review. In addition, a proposed transaction would 
be subject to SAMR merger control review if we have 
joint control of or joint decisive influence over any 
company with another party and where such other 
party has revenues within China of more than RMB400 
million in the year prior to such transaction. Many of 
the transactions we undertook and may undertake 
could be subject to SAMR merger review. We have 
been fined, and expect to be subject to additional 
fines, which may be significant, for failing to obtain 
merger control approval for past acquisitions. Under 
the PRC Anti-monopoly Law, we may also be required 
to make divestitures or be subject to limitations on our 
business practices and other administrative penalties 
if regulators determine that we have failed to obtain 
the required approvals in relation to investments and 
acquisitions, which could materially and adversely 
affect our business operations and financial results as 
well as the trading prices of our ADSs, Shares and/or 
other securities.
The Provisions of the State Council of the PRC on the 
Thresholds for Filing of Concentration of Undertakings 
most recently amended by the State Council on 
January 22, 2024 significantly raise the filing thresholds 
with respect to revenue, but at the same time 
subjecting certain transactions that do not meet the 
revenue threshold to filing obligations. See “Business 
Overview — Regulation — Regulation of Monopoly and 
Unfair Competition.” Substantial uncertainties exist 
with respect to the interpretation and implementation 
of such newly amended provisions. The amended 
PRC Anti-monopoly Law, which became effective 
on August 1, 2022, significantly raises the maximum 
fines for failure to file for merger control review, 
and introduces a “stop-clock mechanism” which 
may prolong the merger control review process. 
Furthermore, the Provisions on the Review of 
Concentration of Undertakings, which came into effect 
on April 15, 2023, provide detailed rules on how to 
implement the “stop-clock mechanism,” which allow 
the SAMR to suspend the calculation of time period for 
merger control review under various circumstances. 
See “Business Overview — Regulation — Regulation 
of Monopoly and Unfair Competition.” Complying 
with the requirements of the relevant regulations 
to complete these transactions could be time-
consuming, and any required approval processes, 
including approval from SAMR, may be uncertain and 
could delay or inhibit our ability to complete these 
transactions, which could affect our ability to expand 
our business, maintain our market share or otherwise 
achieve the goals of our acquisition strategy.
According to the Regulations on Enterprise Outbound 
Investment issued by the NDRC in December 2017, 
which came into effect on March 1, 2018, we may 
also need to report to the NDRC relevant information 
on overseas investments with an amount of US$300 
million or more in non-sensitive areas, and obtain 
the NDRC’s approval for our overseas investments 
in sensitive areas, if any, before the closing of the 
investments. According to the Overseas Listing Trial 
Measures, if a Chinese overseas listed company, 
such as us, issues overseas listed securities to 
acquire assets, such issuance shall be subject 
to filing requirements. If we fail to properly and 
timely complete such filings, we may be subject 
to penalties, sanctions and fines imposed by the 
CSRC and relevant departments of the State Council 
of the PRC. See “— Risks Related to Doing Business 
in the People’s Republic of China — The approval, 
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Alibaba Group Holding Limited

filing or other requirements of the CSRC or other PRC 
regulatory authorities may be required under PRC law 
in connection with any future issuance of securities 
overseas, and, if required, we cannot predict whether 
or for how long we or our subsidiaries will be able 
to obtain such approval or complete such filing.” 
Accordingly, these regulations may restrict our ability 
to make investments in some regions and industries 
overseas, and may subject any proposed investments 
to additional delays and increased uncertainty, as well 
as heightened scrutiny, including after the investments 
have been made.
Our ability to carry out our investment and acquisition 
strategy may be materially and adversely affected 
due to significant regulatory uncertainty as to the 
timing of receipt of relevant approvals or completion 
of relevant filings and whether transactions that we 
may undertake would subject us to fines or other 
administrative penalties and negative publicity and 
whether we will be able to complete investments and 
acquisitions in the future in a timely manner or at all.
We may be subject to liability for content available 
in our ecosystem that is alleged to be obscene, 
defamatory, libelous, fraudulent, socially 
destabilizing or otherwise unlawful.
Under PRC law and the laws of certain other 
jurisdictions in which we operate, we are required 
to monitor our websites and the websites hosted on 
our servers, cloud computing services and mobile 
apps or interfaces, as well as our services and devices 
that generate or host content, for items or content 
deemed to be obscene, superstitious, defamatory, 
libelous, fraudulent or socially destabilizing, as well 
as for items, content or services that are illegal to 
sell online or otherwise in jurisdictions in which we 
operate our marketplaces and other businesses, 
and to promptly take appropriate action with respect 
to the relevant items, content or services. We may 
also be subject to potential liability in China or other 
jurisdictions for any unlawful actions of our merchants, 
marketing customers or users of our websites, cloud 
computing services or mobile apps or interfaces, or 
for content we distribute or that is linked from our 
platforms that is deemed inappropriate. It may be 
difficult for us to determine the type of content that 
may result in liability to us. The nature and scale of 
our websites, mobile apps and platforms, such as 
our cloud computing services, which allow users to 
upload and save massive data on our cloud data 
centers, social communities on our marketplaces and 
DingTalk, such as livestreams and other interactive 
media content on Taobao and Tmall, and Youku, 
which allow users to upload videos and other 
content to our websites, mobile apps and platforms, 
generally referred to as user-generated content, 
and the increasing widespread use of AI to generate 
content may make this even more difficult. Due to the 
significant amount of content uploaded by our users, 
including those generated through AI technologies, 
we may not be able to identify all the videos or 
other content that may violate relevant laws and 
regulations. If any of the information disseminated 
through our marketplaces, websites, mobile apps or 
other businesses we operate, including videos and 
other content (including user-generated content), 
or any content that we have produced or acquired, 
are deemed by the PRC government to violate any 
content restrictions, we would not be able to continue 
to display or distribute this content and could suffer 
losses or become subject to penalties, including 
confiscation of income, fines, suspension of business 
and revocation of required licenses, which could 
materially and adversely affect our business, financial 
condition and results of operations. Our livestreaming, 
short-form videos and interactive content businesses 
are subject to heightened risks and challenges 
associated with content liability. Moreover, PRC 
regulators have enhanced enforcement against illegal 
content and information on Internet platforms and 
have imposed more stringent obligations on Internet 
platforms, such as us. For example, the Cyberspace 
Administration of China has launched a series of 
“Cleaning Up the Internet” campaigns with special 
focus on livestreaming, short-form videos, content 
for minors, fandom culture, personal media, Internet 
rumors, cyberviolence, cyber environment and Internet 
account operations. As a result, our compliance 
costs may increase and we may be subject to 
regulatory actions and penalties. If we are unable 
to manage these risks, we could become subject to 
penalties, including regulatory actions, significant 
fines, suspension of business, revocation of required 
licenses and prohibition against new user registration, 
and our reputation, results of operations and financial 
condition could be materially and adversely affected.
Furthermore, compliance requirements are 
complicated and evolving, and may require us to 
implement different protections based on the type 
of content and intended audience. For example, the 
Regulations on the Administration of Minors Program, 
or the Minors Program Regulation, promulgated by the 
National Radio and Television Administration of China, 
or the NRTA, which came into effect on April 30, 2019 
and amended on October 8, 2021, provides that radio 
and television broadcasters and online audiovisual 
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program service providers shall establish relevant 
protocols and review content of minor-oriented 
programs to ensure that they do not contain violence, 
obscenity, superstition, social disruption, drug abuse 
or other prohibited elements. The Opinions on 
Standardizing the Virtual Gifting of Livestreaming and 
Strengthening the Protection of Minors issued by the 
Cyberspace Administration of China and several other 
PRC governmental authorities require platforms not to 
provide livestreaming hosting services to minors under 
the age of 16 and adopt “teenager modes” to prevent 
minors from obsession, block unsuitable content 
to minors and refrain from providing virtual gift 
purchase services to minors. We may incur significant 
compliance costs and be subject to significant 
regulatory penalty for failure to comply with these 
requirements. If we are found to be liable for content 
displayed or hosted on or even hyperlinked to our 
services and platforms, we may be subject to negative 
publicity, fines, have our relevant business operation 
licenses revoked, or be prevented temporarily or for an 
extended period of time from operating our websites, 
mobile apps, interfaces or businesses in China or other 
jurisdictions, which could materially and adversely 
affect our business and results of operations.
Certain consolidated entities of our digital media 
and entertainment business brought in state-owned 
minority strategic investors. Such shareholder 
has the right to appoint a director of the relevant 
consolidated entity and other rights including certain 
veto rights over the content review processes. Market 
perception of this and other similar arrangements 
may affect the trading prices of our ADSs, Shares 
and/or other securities. In the future, our businesses 
that generate or distribute content may be subject to 
greater governmental oversight or comply with other 
regulatory requirements.
In addition, claims may be brought against us for 
defamation, libel, negligence, copyright, patent 
or trademark infringement, tort (including death 
and personal injury), other unlawful activity or 
other theories and claims based on the nature and 
content of information posted on our platforms, 
including user-generated content, product reviews 
and message boards, by our consumers, merchants 
and other participants. Regardless of the outcome of 
any dispute or lawsuit, we may suffer from negative 
publicity and reputational damage as a result of these 
actions.
We may be subject to claims under consumer 
protection laws, including health and safety claims 
and product liability claims, if property or people are 
harmed by the products and services sold through 
our platforms.
Government authorities in the PRC and other countries 
where we operate, media outlets and public advocacy 
groups are increasingly focused on consumer 
protection. Operators of e-commerce platforms are 
subject to certain provisions of consumer protection 
laws even where the operator is not the merchant of 
the product or service purchased by the consumer. 
For example, under the E-commerce Law, we may 
be held jointly liable with the merchants if we fail to 
take necessary actions when we know or should have 
known that the products or services provided by the 
merchants on our platforms do not meet personal 
and property security requirements, or otherwise 
infringe upon consumers’ legitimate rights. Applicable 
consumer protection laws in China, including the 
recently released Implementing Rules of the Consumer 
Rights Protection Law that will come into effect on July 
1, 2024, also hold that trading platforms, including 
livestreaming marketing platforms, will be held 
liable for failing to meet certain undertakings that 
the platforms make to consumers with regard to 
products listed on their websites, provide appropriate 
dispute resolution mechanisms for consumers or 
otherwise protect consumer rights. Furthermore, we 
are required to report to the SAMR or its local branches 
any violation of applicable laws, regulations or SAMR 
rules by merchants or service providers, such as sales 
of goods without proper license or authorization, 
and we are required to take appropriate remedial 
measures, including ceasing to provide services to the 
relevant merchants or service providers. According to 
the Online Trading Measures, we are also required to 
verify and update each merchant’s profile on a regular 
basis and monitor their market participant registration 
status. Therefore, we may be held liable if we fail to 
verify the licenses or qualifications of merchants, or 
fail to safeguard consumers with respect to products 
or services affecting consumers’ health or safety. On 
September 2, 2022, the Standing Committee of the 
National People’s Congress promulgated the Anti-
Telecom and Online Fraud Law of PRC, effective on 
December 1, 2022, which stipulates that Internet 
service providers may not provide assistance to 
telecom and online fraud and must strengthen 
internal control mechanisms to prevent and curb 
telecom and online fraud, including verifying user 
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Alibaba Group Holding Limited

identities, timely and proper handling of abnormal 
accounts, enhancing protection of key information 
vulnerable to fraud and enhancing risk and security 
assessment for new businesses. Furthermore, under 
the PRC Minors’ Protection Law, network product 
and service providers shall not provide products 
or services that induce minors to obsession, or 
otherwise may be subject to rectification, warning 
or penalties including confiscation of income, fines, 
suspension of business, shutdown of websites and 
revocation of relevant licenses. The Regulations on 
the Protection of Minors on the Network stipulate that 
important Internet platforms with large number of 
minor users and significant influence among minors 
must fulfill their obligations, including but not limited 
to establishing a protocol to oversee the protection 
of minors online and carrying out periodic impact 
assessment, adopting “teenager modes” for minors, 
and suspending services to providers of products or 
services on the platform who seriously violate laws 
and regulations and harm minors’ rights and interests. 
Failure to comply with these requirements may subject 
us to warnings, public denouncement, confiscation 
of illegal income, fines, suspension of business, 
rectification orders, shutdown of websites and 
applications and revocation of relevant licenses, which 
could materially and adversely affect our business, 
financial condition and results of operations.
Moreover, our businesses provide food, food delivery, 
food supplements and beverages, mother care, 
cosmetics, baby care, pharmaceutical and healthcare 
products and services, as well as electronics products, 
both as a platform operator and as part of our 
directly operated business. We have also invested in 
companies involved in these sectors. These activities 
pose increasing challenges to our internal control and 
compliance systems and procedures, including our 
control over and management of third-party service 
personnel, and expose us to substantial increasing 
liability, negative publicity and reputational damage 
arising from consumer complaints, harm to personal 
health or safety or accidents involving products or 
services offered through our platforms or provided 
by us. For example, China’s Supreme People’s Court 
issued its interpretation of certain laws, including 
food safety laws and consumer protection laws, 
on December 8, 2020, and issued the Provisions on 
Issues Concerning the Application of Law for the 
Trial of Cases on Online Consumption Disputes (I) 
on March 1, 2022, which took effect on March 15, 
2022. According to these judicial interpretations, 
livestreaming platform operators and online catering 
service platform operators are responsible for verifying 
the qualifications and licenses of livestreamers selling 
food product and online food operators, respectively, 
and they may be held jointly liable with the merchants 
on their respective platforms for damages incurred 
by consumers caused by defects in foods purchased 
on their platforms, if these operators fail to fulfill 
certain requirements and obligations. In addition, 
e-commerce platform operators shall be held liable 
as the product seller or service provider if the labels 
used mislead consumers to believe that the product or 
service is provided by the e-commerce platform, even 
if such product or service is in fact provided by third 
parties. See also “Business Overview — Regulation — 
Regulation of Online and Mobile Commerce.”
New laws and regulations on consumer protection 
may be introduced in China and other jurisdictions 
where we operate and impose more requirements 
on operators of e-commerce and livestreaming 
platforms. For example, PRC regulatory authorities 
promulgated several regulations on livestreaming 
activities, including the Administrative Measures on 
Online Livestreaming Marketing (Trial) that came into 
effect on May 25, 2021, which require livestreaming 
platforms to take actions such as limiting traffic and 
suspending livestreaming involving illegal high-risk 
marketing activities, and prominently alert users of 
the risks involved in transactions that are conducted 
outside livestreaming platforms. See also “Business 
Overview — Regulation — Regulation of Online and 
Mobile Commerce.” These regulations on e-commerce 
and livestreaming activities may impose additional 
operational burdens on us, result in increased 
compliance costs and liability to us and subject us to 
negative publicity.
In addition, we face activist litigation in China by 
plaintiffs claiming damages based on consumer 
protection laws. This type of activist litigation could 
increase in the future, and if it does, we could face 
increased costs defending these suits and damages 
should we not prevail, which could materially and 
adversely affect our reputation and brand and our 
results of operations.
We may also face increasing scrutiny from consumer 
protection regulators and activists, as well as 
increasingly become a target for litigation, in the 
United States, Europe and other jurisdictions. For 
example, our AliExpress platform faces claims 
related to consumer protection in the United States, 
and member groups of the European Consumer 
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Organization’s BEUC network have expressed 
concerns about certain consumer rights related to 
product returns and dispute resolution with respect 
to transactions conducted on our AliExpress platform 
and requested a review of these consumer rights 
by their national consumer protection agencies. We 
only maintain product liability insurance for certain 
businesses we operate, and do not maintain product 
liability insurance for products and services transacted 
on our marketplaces, and our rights of indemnity from 
the merchants in our ecosystem may not adequately 
cover us for any liability we may incur. Consumer 
complaints and associated negative publicity could 
materially and adversely harm our reputation and 
affect our business expansion. Claims brought 
against us under consumer protection laws, even if 
unsuccessful, could result in significant expenditure 
of funds and diversion of management time and 
resources, which could materially and adversely affect 
our business operations, net income and profitability.
We are regularly subject to allegations, 
investigations, lawsuits, liabilities and negative 
publicity claiming that items listed and content 
available in our ecosystem infringe intellectual 
property rights of third parties or are illegal.
We have been and expect to continue to be the subject 
of allegations that products or services offered, sold 
or made available through our online marketplaces 
by third parties or that content made available on 
our platforms, including content available through 
our digital media and entertainment business, 
search business, online reading platform, online 
music platform, news feed features and IoT devices 
or our technology, infringe third-party copyrights, 
trademarks and patents or other intellectual property 
rights or are provided beyond the authorized 
scope. Our use or adoption of AI technologies 
in our businesses may increase our exposure to 
copyright infringement or other intellectual property 
misappropriation claims by third parties, which may 
require us to pay compensation or license fees to 
third parties. At the same time, there is increasing 
focus on investigating, preventing and taking action 
against alleged misappropriation of intellectual 
property, which has resulted in increased scrutiny, 
investigations, enforcement actions and litigation 
relating to intellectual property infringement. 
Although we have adopted and continue to optimize 
measures to proactively verify the products sold on 
our marketplaces for infringement and to minimize 
potential infringement of third-party intellectual 
property rights through our intellectual property 
infringement complaint and take-down procedures, 
these measures may not always be successful. 
In the event that alleged counterfeit or infringing 
products are listed or sold on our marketplaces or 
allegedly infringing content are made available 
through our other services, we could face claims 
and negative publicity relating to these activities or 
for our alleged failure to act in a timely or effective 
manner in response to infringement or to otherwise 
restrict or limit these activities. We may also choose 
to compensate consumers for any losses, although 
we are currently not legally obligated to do so. If, as 
a result of regulatory developments, we are required 
to compensate consumers, we would incur additional 
expenses.
We have also acquired businesses, such as Youku, 
Lazada and Ele.me, that have been, and may continue 
to be, subject to liabilities for infringement of third-
party intellectual property rights or other allegations 
and lawsuits based on the content available on 
their websites and mobile apps or the products and 
services they provide. Other companies that we may 
acquire in the future may be subject to similar risks. 
In addition, we expect our ecosystem to involve 
more and more user-generated content, including 
the entertainment content on Youku and our smart 
speakers, the interactive media content displayed 
on Taobao and Tmall, including livestreams and 
short-form videos, as well as the data generated, 
uploaded and saved by users of our cloud services, 
over which we have limited control. Such content may 
subject us to claims for infringement of third-party 
intellectual property rights, or subject us to additional 
scrutiny by the relevant government authorities. These 
claims or scrutiny, whether or not having merit, may 
result in our expenditure of significant financial and 
management resources, injunctions against us or 
payment of damages. We may need to obtain licenses 
from third parties who allege that we have infringed 
their rights, but these licenses may not be available 
on terms acceptable to us or at all. These risks have 
been amplified by the increase in the number of third 
parties whose sole or primary business is to assert 
these claims.
Measures we take to protect against these potential 
liabilities could require us to spend substantial 
additional resources and/or result in reduced 
revenues. In addition, these measures may reduce 
the attractiveness of our ecosystem to consumers, 
merchants, brands, retailers and other participants. 
A merchant, brand, retailer, online marketer, 
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Alibaba Group Holding Limited

livestreamer, music or video service provider or 
other content provider whose content is removed or 
whose services are suspended or terminated by us, 
regardless of our compliance with the applicable laws, 
rules and regulations, may dispute our actions and 
commence action against us for damages based on 
breach of contract or other causes of action, make 
public complaints or allegations or organize group 
protests and publicity campaigns against us or seek 
compensation. Any costs incurred as a result of liability 
or asserted liability relating to the sale of unlawful 
goods or other infringement could harm our business.
Regulators in China and other jurisdictions, including 
the United States, are increasingly focused on 
platform liabilities and seeking to hold Internet 
platforms liable for product liability, illegal listings 
and inappropriate content. We are regularly subject 
to significant negative publicity, regulatory scrutiny, 
investigations and allegations of civil or criminal 
penalties based on allegedly unlawful activities or 
unauthorized distribution of products or content, 
such as pharmaceuticals, carried out by third parties 
through our online marketplaces. Due to our role as an 
operator of online marketplaces, we will also become 
subject to criminal liabilities or civil liabilities if we are 
found to have provided assistance or support, such 
as Internet access, server escrow or online storage 
services, commerce facilitation services, payment 
services or logistics services, or were negligent in not 
preventing, a third party from using our marketplaces 
and services to commit certain illegal activities, such as 
unauthorized sale of pharmaceuticals. The outcome 
of any claims, investigations and proceedings is 
inherently uncertain, and in any event defending 
against these claims is both costly and time-
consuming, and will significantly divert the efforts and 
resources of our management and other personnel. 
An adverse determination in any of these proceedings 
could result in suspension of the relevant business or 
blockage of access to our platforms and services and 
cause us to pay penalties or damages, incur legal and 
other costs, limit our ability to conduct business, or 
subject us to supervision by a third-party government 
appointed monitor or require us to change the 
manner in which we operate and harm our reputation.
In addition, we have been and may continue to be 
subject to significant negative publicity in China, the 
United States and other countries based on similar 
claims and allegations. For example, in past years, 
the USTR identified Taobao and AliExpress each 
as a “notorious market.” While the USTR removed 
AliExpress from the “notorious market” list in January 
2024, Taobao remains on the list, and there can be no 
assurance that the USTR or other relevant authorities 
in the United States or other countries will not identify 
Taobao or any of our other businesses as “notorious 
markets” in the future. In addition, government 
authorities regularly accuse us of perceived problems 
and failures of our platforms, including alleged 
failures to crack down on the sale of counterfeit goods, 
unauthorized and illegal goods and other alleged 
illegal activities on our marketplaces. As a result of 
any claims or accusations by government authorities, 
by industry watchdog organizations, including the 
U.S. Commission on the Theft of American Intellectual 
Property, by brand and intellectual property rights 
holders or by enterprises, there may be a public 
perception that counterfeit or pirated items are 
commonplace on our marketplaces or that we delay 
the process of removing these items. This perception, 
even if factually incorrect, and existing or new 
litigation as well as regulatory pressure or actions 
related to intellectual property rights protection, could 
damage our reputation, harm our business, diminish 
the value of our brand name and negatively affect 
the trading prices of our ADSs, Shares and/or other 
securities.
We may be subject to material litigation and 
regulatory proceedings.
We have been involved in a high volume of litigation 
in China and a small volume of potentially high-
value litigation outside of China relating principally to 
securities law class actions, third-party and principal 
intellectual property infringement claims, contract 
disputes involving merchants and consumers on our 
platforms, consumer protection claims, claims relating 
to data and privacy protection, employment-related 
cases and other matters in the ordinary course of 
our business. As our ecosystem expands, including 
across jurisdictions and through the addition of new 
businesses, we have encountered and may face 
an increasing number and a wider variety of these 
claims, including those brought against us pursuant 
to anti-monopoly or anti-unfair competition laws, 
arising out of investment transactions or other 
claims involving high amounts of alleged damages. 
Laws, rules and regulations may vary in their scope 
and overseas laws and regulations may impose 
requirements that are more stringent than, or which 
conflict with, those in China. We have acquired and 
may acquire companies that have been subject to or 
may become subject to litigation, as well as regulatory 
proceedings. In addition, in connection with litigation 
or regulatory proceedings we may be subject to 
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in various jurisdictions, we may be prohibited by 
laws, regulations or government authorities in one 
jurisdiction from complying with subpoenas, orders 
or other requests from courts or regulators of other 
jurisdictions, including those relating to data held in 
or with respect to persons in these jurisdictions. Our 
failure or inability to comply with the subpoenas, 
orders or requests could subject us to fines, penalties 
or other legal liability, which could have a material 
adverse effect on our reputation, business, results 
of operations, the trading prices of our ADSs, Shares 
and/or other securities.
As publicly listed companies, we and certain of our 
subsidiaries face additional exposure inside and 
outside China to claims lawsuits and regulatory 
proceedings, including threatened claims lawsuits 
and regulatory proceedings, relating to securities 
laws and regulations. For example, we and certain 
of our current and former officers and directors have 
been named as defendants in certain shareholder 
class action lawsuits in the United States, asserting 
claims related to our alleged failure to disclose non-
compliance with certain Chinese antitrust laws and 
regulations. See “Business Overview — Legal and 
Administrative Proceedings — Shareholder Class Action 
Lawsuits” for more details about the shareholder class 
action lawsuits. The litigation process of defending 
against such lawsuits and regulatory proceedings, 
including any appeals, may utilize a material portion 
of our cash resources and divert management’s 
attention away from our day-to-day operations, all 
of which could harm our business. There can be no 
assurance that we will prevail in any of these cases, 
and any adverse outcome of these cases could 
have a material adverse effect on our reputation, 
business and results of operations. In addition, 
although we have obtained directors’ and officers’ 
liability insurance, the insurance coverage may not be 
adequate to cover our obligations to indemnify our 
directors and officers, fund a settlement of litigation 
in excess of insurance coverage or pay an adverse 
judgment in litigation.
The existence of litigation, claims, investigations 
and proceedings may harm our reputation, limit our 
ability to conduct our business in the affected areas 
and adversely affect the trading prices of our ADSs, 
Shares and/or other securities. The outcome of any 
claims, investigations and proceedings is inherently 
uncertain, and in any event defending against these 
claims could be both costly and time-consuming, and 
could significantly divert the efforts and resources of 
our management and other personnel. An adverse 
determination in any litigation, investigation or 
proceeding could cause us to pay damages, incur 
legal and other costs, limit our ability to conduct 
business or require us to change the manner in which 
we operate.
Failure to maintain or improve our technology 
infrastructure could harm our business and 
prospects.
We are continuously upgrading our platforms to 
provide increased scale, improved performance, 
additional capacity and additional built-in 
functionality, including functionality related to 
security. Adopting new products and maintaining 
and upgrading our technology infrastructure require 
significant investments of time and resources. Any 
failure to maintain and improve our technology 
infrastructure stability could result in inadequate 
capacity, unanticipated service outages, system crash, 
system disruptions, product malfunction, slower 
response times and other service quality issues, 
which may impair user and customer experience 
and result in loss of business and market share. Such 
technology infrastructure failures could also result in 
delays in reporting accurate operating and financial 
information. The risks of these events occurring are 
even higher during certain periods of peak usage 
and activity, such as on or around the 11.11 Global 
Shopping Festival or other promotional events, 
when user activity and the number of transactions 
are significantly higher on our marketplaces 
compared to other days of the year. In addition, 
much of the software and interfaces we use are 
internally developed and proprietary technology. If 
we experience problems with the functionality and 
effectiveness of our software, interfaces or platforms, 
or are unable to maintain and continuously improve 
our technology infrastructure to handle our business 
needs, our business, financial condition, results of 
operations and prospects, as well as our reputation 
and brand, could be materially and adversely 
affected.
In addition, our technology infrastructure and services, 
including our cloud product and service offerings, 
incorporate third-party-developed software, systems 
and technologies, as well as hardware purchased 
or commissioned from third-party and overseas 
suppliers. As our technology infrastructure and 
services expand and become increasingly complex, 
we face increasingly serious risks to the performance 
and security of our technology infrastructure and 
services that may be caused by these third-party-
developed components, including risks relating to 
incompatibilities with these components, service 
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Alibaba Group Holding Limited

failures or delays or difficulties in integrating back-
end procedures on hardware and software. We also 
need to continuously enhance our existing technology. 
Otherwise, we face the risk of our technology 
infrastructure becoming unstable and susceptible to 
security breaches. This instability or susceptibility could 
create serious challenges to the security and operation 
of our platforms and services, which would materially 
and adversely affect our business and reputation.
The successful operation of our business depends 
upon the performance, reliability and security of the 
Internet infrastructure in China and other countries in 
which we operate.
Our business depends on the performance, reliability 
and security of the telecommunications and Internet 
infrastructure in China and other countries in which we 
operate. Substantially all of our computer hardware 
and a majority of our cloud computing services 
are currently located in China. Almost all access to 
the Internet in China is maintained through state-
owned telecommunication operators under the 
administrative control and regulatory supervision of 
the MIIT. In addition, the national networks in China 
are connected to the Internet through state-owned 
international gateways, which are the only channels 
through which a domestic user can connect to the 
Internet outside of China. We may face similar or other 
limitations in other countries in which we operate. We 
may not have access to alternative networks in the 
event of disruptions, failures or other problems with 
the Internet infrastructure in China or elsewhere. In 
addition, the Internet infrastructure in the countries 
in which we operate may not support the demands 
associated with continued growth in Internet usage.
The failure of telecommunications network operators 
to provide us with the requisite bandwidth could 
also interfere with the speed and availability of 
our websites and mobile apps. We have no control 
over the costs of the services provided by the 
telecommunications operators. If the prices that we 
pay for telecommunications and Internet services rise 
significantly, our margins could be adversely affected 
and the development and growth of our business 
could also be materially and adversely affected. In 
addition, if Internet access fees or other charges to 
Internet users increase, our user base may decrease, 
which in turn may significantly decrease our revenues.
Our ecosystem could be disrupted by network 
interruptions.
Our ecosystem depends on the efficient and 
uninterrupted operation of our computer, storage and 
communications systems. System interruptions and 
delays may prevent us from efficiently processing the 
large volume of transactions on our marketplaces 
and other businesses we operate. In addition, a 
large number of merchants and customers maintain 
their important systems, such as enterprise resource 
planning and customer relationship management 
systems, on our cloud computing platform, which 
contains substantial quantities of data that enable 
them to operate and manage their businesses. 
System failures, disruptions and delays may adversely 
affect the availability and quality of our cloud service 
offerings. Increasing media and entertainment content 
on our platforms also requires additional network 
capacity and infrastructure to process. Consumers 
expect our media and entertainment content to 
be readily available online, and any disruptions 
or delay to the delivery of content could affect the 
attractiveness and reputation of our media and 
entertainment platforms.
We and other participants in our ecosystem, including 
Ant Group, have experienced in recent years, and 
may experience in the future, system interruptions, 
delays and outages that render websites, mobile apps 
and services (such as cloud services and payment 
services) temporarily unavailable or slow to respond. 
Although we have prepared for contingencies through 
redundancy measures and disaster recovery plans 
and also carry business interruption insurance, these 
preparations and insurance coverage may not be 
sufficient. Despite any precautions we may take, the 
occurrence of natural disasters, including the effects 
of climate change (such as extreme weather events, 
droughts, floods and increased storm severity), or 
other unanticipated problems at our facilities or 
the facilities of Ant Group and other participants in 
our ecosystem, including structural defects, power 
outages, system failures, telecommunications delays 
or failures, construction accidents, break-ins to IT 
systems, computer viruses or human errors, could 
result in delays in or outages of our platforms or 
services, loss of our, consumers’ and customers’ data 
and business interruption for us and our customers. 
Any of these events could damage our reputation, 
significantly disrupt our operations and the operations 
of our customers and other participants in our 
ecosystem and subject us to significant liability, 
heightened regulatory scrutiny and increased costs, 
Risk Factors
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Fiscal Year 2024 Annual Report

which could materially and adversely affect our 
business, financial condition and results of operations.
We rely on Alipay to conduct substantially all of the 
payment processing and all of the escrow services 
on our marketplaces for a significant majority of 
our commerce business. If services and products 
provided by Alipay or Ant Group’s other businesses 
are limited, restricted, curtailed or degraded in any 
way, or become unavailable to us or our users for 
any reason, our business may be materially and 
adversely affected.
Ant Group offers a variety of services and products 
that have become essential parts of the services and 
experience we offer to consumers and merchants 
on our platforms. These services and products are 
critical to our marketplaces and the development 
of our ecosystem. In particular, given the significant 
transaction volume on our platforms, Alipay provides 
convenient payment processing and escrow services 
to us on preferential terms. We also leverage the 
convenience, availability and ease of use of Alipay 
and Ant Group’s other products and services, such as 
consumer loans and insurance, to provide high quality 
experience and services to users, merchants and 
other participants in our ecosystem. If the availability, 
quality, utility, convenience or attractiveness of 
Alipay’s and Ant Group’s other services and products 
declines or changes for commercial, regulatory, 
compliance or any other reason, the attractiveness 
of our marketplaces and the level of activities on 
our marketplaces could be materially and adversely 
affected.
Particularly, Alipay’s business is subject to a number 
of risks that could materially and adversely affect its 
ability to provide payment processing and escrow 
services to us, including:
•	
dissatisfaction with Alipay’s services or lower use 
of Alipay by consumers, merchants, brands and 
retailers;
•	
increasing competition, including from other 
established Chinese Internet companies, 
payment service providers and companies 
engaged in other financial technology services;
•	
changes to rules or practices applicable to 
payment systems that link to Alipay;
•	
breach of users’ privacy and concerns over the 
use and security of information collected from 
customers and any related negative publicity 
relating thereto;
•	
service outages, system failures or failure to 
effectively scale the system to handle large and 
growing transaction volumes;
•	
increasing costs to Alipay, including fees charged 
by banks to process transactions through Alipay, 
which would also increase our cost of revenues;
•	
negative news about and social media coverage 
on Alipay, its business, its product and service 
offerings or matters relating to Alipay’s data 
security and privacy; and
•	
failure to manage user funds accurately or loss 
of user funds, whether due to employee fraud, 
security breaches, technical errors or otherwise.
In addition, certain commercial banks in China impose 
limits on the amounts that may be transferred by 
automated payment from users’ bank accounts 
to their linked accounts with third-party payment 
services. Although we believe the impact of these 
restrictions has not been and will not be significant in 
terms of the overall volume of payments processed for 
Taobao and Tmall, and automated payment services 
linked to bank accounts represent only one of many 
payment mechanisms that consumers may use to 
settle transactions, we cannot predict whether these 
and any additional restrictions that could be put in 
place would have a material adverse effect on our 
marketplaces.
Alipay’s and Ant Group’s other businesses are highly 
regulated and are required to comply with numerous 
complex and evolving laws, rules and regulations, 
including in the areas of online and mobile payment 
services, wealth management, financing, cross-
border money transmission, anti-money laundering, 
consumer protection and insurance. As Alipay and 
Ant Group’s other businesses expand their businesses 
and operations into more international markets, 
they will become subject to additional legal and 
regulatory risks and scrutiny. For example, Alipay or 
Ant Group’s other affiliates are required to maintain 
payment business licenses in the PRC and are also 
required to obtain and maintain other applicable 
payment, money transmitter or other related licenses 
and approvals in other countries or regions where 
they operate. In certain jurisdictions where Ant Group 
currently does not have the required licenses, Ant 
Group provides payment processing and escrow 
services through third-party service providers. If 
Ant Group or any of its partners fails to obtain and 
maintain all required licenses and approvals or 
otherwise fails to manage the risks relating to their 
businesses, if new laws, rules or regulations come 
Risk Factors
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Alibaba Group Holding Limited

into effect that impact Ant Group or its partners’ 
businesses, or if any of Ant Group’s partners ceases 
to provide services to Ant Group, its services could 
be suspended or severely disrupted, and its ability 
to continue to deliver payment services to us on 
preferential terms and other services and products 
to our consumers, merchants and other ecosystem 
participants may be undermined.
We do not control Ant Group or Alipay. There can 
be no assurance that we will be able to maintain or 
negotiate commercial terms that are no less favorable 
than those we currently enjoy or are commercially 
acceptable. Furthermore, our commercial 
arrangements with Alipay and Ant Group may be 
subject to anti-competition challenges. If we need 
to migrate to another third-party payment service or 
significantly expand our relationship with other third-
party payment services, the transition would require 
significant time and management resources, and the 
third-party payment service may not be as effective, 
efficient or well-received by consumers, merchants, 
brands and retailers on our marketplaces. These 
third-party payment services also may not provide 
escrow services, and we may not be able to receive 
commissions based on GMV settled through these 
systems. We would also receive less, or lose entirely, 
the benefit of the commercial agreement with Ant 
Group and Alipay and may be required to pay more 
for payment processing and escrow services than 
we currently pay. There can be no assurance that 
we would be able to reach an agreement with an 
alternative payment service provider on acceptable 
terms or at all, and our business, financial condition 
and results of operations may be materially and 
adversely affected.
Other conflicts of interest between us, on the one 
hand, and Alipay and Ant Group, on the other 
hand, may arise relating to commercial or strategic 
opportunities or initiatives. Although we and Ant 
Group have each agreed to certain non-competition 
undertakings, Ant Group may from time to time 
provide services to our competitors or engage in 
certain businesses that fall within our scope, and 
there can be no assurance that Ant Group would not 
pursue other opportunities that would conflict with 
our interests. See “Major Shareholder and Related 
Party Transactions — Related Party Transactions — 
Agreements and Transactions Related to Ant Group 
and Its Subsidiaries — Our Commercial Arrangements 
with Ant Group and Alipay — Restructuring of Our 
Relationship with Ant Group and Alipay, 2019 
Equity Issuance, and Related Amendments — Non-
competition Undertakings.”
Because of our equity interest in Ant Group, Ant 
Group’s financial results and valuation may materially 
affect our financial results and the trading prices of 
our ADSs, Shares and/or other securities. Moreover, 
because of our close association with Ant Group and 
overlapping user bases, regulatory developments, 
litigation or proceedings, media and other reports, 
whether or not true, and other events that affect 
Ant Group could also negatively affect customers’, 
regulators’, investors’ and other third parties’ 
perception of us. For example, shortly after Ant Group’s 
announcement of the suspension of its proposed 
dual-listing and IPO in November 2020, the trading 
prices of our ADSs and Shares declined significantly. In 
addition, Ant Group has been in discussions with PRC 
regulators about its business rectification plan, and 
on April 12, 2021, Ant Group announced that it would 
apply to set up a financial holding company to ensure 
its financial-related businesses are fully regulated. 
To implement the rectification plan and comply with 
applicable new measures and rules, Ant Group may 
be required to spend significant time and resources 
and make changes to its businesses, which could 
materially and adversely affect its business operations 
and growth prospects. On July 7, 2023, PRC regulators 
announced a RMB7.07 billion fine for Ant Group and 
Ant Group has completed the related work on the 
rectification. Changes in Ant Group’s business and 
future prospects, or speculation of such changes, as 
well as additional regulatory requirements placed on 
Ant Group, could in turn have a material adverse effect 
on us and the trading prices of our ADSs, Shares and/
or other securities.
If third-party service providers and other participants 
in our ecosystem fail to provide reliable or 
satisfactory services or comply with applicable 
laws or regulations, our reputation, business, 
financial condition and results of operations may be 
materially and adversely affected.
We rely on a wide range and large number of third-
party service providers, including retail operating 
partners, logistics service providers, mobile app 
developers, independent software vendors, or 
ISVs, cloud-based developers, marketing affiliates, 
livestreaming hosts and key opinion leaders, or KOLs, 
financial institutions, accountants and auditors, legal 
counsel and other professional service providers, 
to provide services to us as well as to users on our 
platforms, including consumers, merchants, brands, 
retailers and users of our cloud computing services. 
To the extent these ecosystem participants and service 
providers are unable to provide satisfactory services 
to us as well as our users on or off our platforms, on 
Risk Factors
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Fiscal Year 2024 Annual Report

commercially acceptable terms, or at all, or if we fail to 
retain existing or attract new quality service providers 
to our platforms, our business, financial condition and 
results of operations may be materially and adversely 
affected. In addition, we share our user data with 
certain of these third-party service providers in our 
ecosystem in accordance with our privacy policies, 
agreements and applicable laws. Third-party service 
providers and ecosystem participants may engage 
in a broad range of other business activities on and 
outside of our platforms, and may have broad user 
bases and social influence that create substantial 
business opportunities and economic returns to 
themselves and our business. If our third-party service 
providers and ecosystem participants engage in 
activities that are negligent, fraudulent, illegal or 
otherwise harm the trustworthiness and security of 
our ecosystem, including, for example, the leakage 
or negligent use of data, the handling, transport and 
delivery of prohibited or restricted content or items, 
inappropriate use or ineffective implementation of 
AI technologies, cease their business relationship 
with us or fail to perform their contractual obligations 
or professional duties, fail to comply with any laws, 
regulations, professional code of conduct and practice 
standards or government requirements, become 
subject to regulatory investigations, enforcement 
actions, fines or penalties, or cause any property 
damage or personal injuries, their ability to provide 
services to us or our ecosystem more broadly could be 
materially and adversely affected, which could cause 
us to suffer loss of business and revenue, reputational 
harm, liabilities, or be subject to regulatory scrutiny, 
investigation or actions, and could have a material 
adverse effect on the trading prices of our ADSs, 
Shares or other securities, even if these activities are 
not related to, attributable to or caused by us, or 
within our control.
If logistics service providers used by our merchants 
fail to provide reliable logistics services, or the 
logistics data platform operated by Cainiao were 
to malfunction, suffer an outage or otherwise 
fail, our business and prospects, as well as our 
financial condition and results of operations, may be 
materially and adversely affected.
Our merchants use third-party logistics service 
providers as well as Cainiao to fulfill and deliver their 
orders. Cainiao cooperates with a number of third-
party logistics service providers and leverages its 
proprietary logistics services to help merchants on 
our platforms fulfill orders and deliver their products 
to consumers. We operate Cainiao’s logistics data 
platform that links our information system and those 
of logistics service providers. Because of our platform 
model, interruptions to or failures in logistics services, 
or in Cainiao’s logistics data platform, could prevent 
the timely or proper delivery of products to consumers, 
which would negatively impact our competitive 
position as well as harm the reputation of our 
ecosystem and the businesses we operate. In addition, 
certain of our businesses, including Lazada, operate 
and provide logistics services to merchants within 
our ecosystem and may experience interruptions or 
failures to timely and properly deliver products to 
consumers. These interruptions or failures may be due 
to events that are beyond the control of any of our 
companies, Cainiao or these logistics service providers, 
such as inclement weather, natural disasters including 
the effects of climate change (such as extreme 
weather events, droughts, floods and increased 
storm severity), pandemics or epidemics (such as 
COVID-19), armed conflicts, accidents, transportation 
disruptions, including special or temporary restrictions 
or closings of facilities or transportation networks 
due to regulatory or political reasons, or labor unrest 
or shortages. These logistics services could also be 
affected or interrupted by business disputes, industry 
consolidation, insolvency or government shut-downs. 
The merchants in our ecosystem may not be able to 
find alternative logistics service providers to provide 
logistics services in a timely and reliable manner, or 
at all. We do not have agreements with third-party 
logistics service providers that require them to offer 
services to our merchants. If the logistics data platform 
operated by Cainiao were to fail for any reason, the 
logistics service providers would be severely hindered 
from connecting or unable to connect with our 
merchants, and their services and the functionality 
of our ecosystem could be severely affected. If the 
products sold by merchants in our ecosystem are not 
delivered in proper condition, on a timely basis or at 
shipping rates that are commercially acceptable to 
marketplace participants, our business and prospects, 
as well as our financial condition and results of 
operations could be materially and adversely affected.
An occurrence of natural disasters or a widespread 
health epidemic or other outbreaks could have a 
material adverse effect on our business, financial 
condition and results of operations.
Our business could be materially and adversely 
affected by natural disasters, such as earthquakes, 
snowstorms, storm surges, floods, fires, droughts 
and other extreme weather events and other effects 
of climate change; the outbreak of a widespread 
health epidemic, such as COVID-19, swine flu, avian 
influenza, severe acute respiratory syndrome, Ebola 
and Zika; or other events, such as wars, acts of 
Risk Factors
220
Alibaba Group Holding Limited

terrorism, environmental accidents, power shortages 
or communication interruptions. The occurrence 
of a natural disaster or a prolonged outbreak of 
an epidemic illness or other adverse public health 
developments in China or elsewhere in the world 
could materially disrupt our industry and our business 
and operations, and have a material adverse effect 
on our business, financial condition and results of 
operations. For example, these events could cause 
a temporary closure of the facilities we use for our 
operations, affect the health of our employees and 
their work efficiency, significantly disrupt supply chains 
and logistics services or severely impact consumer 
behaviors and the operations of merchants, business 
partners and other participants in our ecosystem. 
Our operations could also be disrupted if any of our 
employees or employees of our business partners 
are suspected of contracting an epidemic disease, 
since this could require us or our business partners to 
quarantine some or all of these employees or disinfect 
the facilities used for our operations. In addition, our 
revenue and profitability could be materially reduced 
to the extent that a natural disaster, health epidemic 
or other outbreak or any change in regulatory, 
corporate and public actions in response to such event 
harms the global or PRC economy in general.
We depend on key management as well as 
experienced and capable personnel generally, and 
any failure to attract, motivate and retain our staff 
could severely hinder our ability to maintain and 
grow our business.
Our future success is significantly dependent upon 
the continued service of our key executives and other 
key employees. Retirements and successions could 
result in disruptions, or perceived disruptions, in our 
operations and the execution of our strategy. If we 
lose the services of any member of management or 
key personnel for any reason, we may not be able to 
locate suitable or qualified replacements, and may 
incur additional expenses to recruit and train new 
staff.
As our business develops and evolves, it may become 
difficult for us to continue to retain our employees. 
Changes that we make to our organizational and 
governance structures may negatively affect our 
ability to retain key talents and result in reduction in 
our workforce. A number of our employees, including 
many members of management, may choose to 
pursue other opportunities outside of us. If we are 
unable to motivate or retain these employees, our 
business may be severely disrupted and our prospects 
could suffer.
The size and scope of our ecosystem also require 
us to hire and retain a wide range of capable 
and experienced personnel who can adapt to a 
dynamic, competitive and challenging business 
environment. We will need to continue to attract and 
retain experienced and capable personnel at all 
levels, including members of management, as we 
expand our business and operations. Our various 
incentive initiatives may not be sufficient to retain 
our management and employees. Competition for 
talent in our industry is intense, and the availability 
of suitable and qualified candidates in China and 
elsewhere is limited. Competition for these individuals 
could cause us to offer higher compensation and 
other benefits to attract and retain them. Even if we 
were to offer higher compensation and other benefits, 
there can be no assurance that these individuals will 
choose to join or continue to work for us. Any failure to 
attract or retain key management and personnel could 
severely disrupt our business and growth.
Failure to deal effectively with fraudulent or illegal 
activities by our employees, business partners or 
service providers would harm our business.
Illegal, fraudulent, corrupt or collusive activities or 
misconduct, whether actual or perceived, by our 
employees, representatives, agents, business partners 
or service providers could subject us to liability or 
negative publicity, which could severely damage 
our brand and reputation. We have a zero-tolerance 
policy towards fraudulent and illegal conduct, and 
have dismissed and assisted in the investigations, 
arrests and prosecutions of employees who engaged 
such conduct. We have implemented and continue 
to improve internal controls and policies with regard 
to the review and approval of merchant accounts, 
interactions with business partners and government 
officials, account management, sales activities, 
data security and other relevant matters. However, 
there can be no assurance that our controls and 
policies will prevent fraud, corrupt or illegal activity 
or misconduct by our employees, representatives, 
agents, business partners or service providers or 
that similar incidents will not occur in the future. 
Risk Factors
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Fiscal Year 2024 Annual Report

As we expand our operations in China and other 
jurisdictions, in particular our businesses that provide 
services to governments and public institutions, we are 
subject to additional internal control and compliance 
requirements relating to corrupt and other illegal 
practices by our employees, representatives or agents, 
and we may also be held liable for such misconduct 
or other misconduct by our business partners and 
service providers. Alleged or actual failure to comply 
or ensure our employees, representatives, agents, 
business partners and service providers to comply 
with these requirements could subject us to regulatory 
investigations and liabilities, which would materially 
and adversely affect our business operations, 
customer relationships, reputation and the trading 
prices of our ADSs and/or Shares.
Failure to deal effectively with any fraud 
perpetrated and fictitious transactions conducted 
in our ecosystem, and other sources of customer 
dissatisfaction, could harm our business.
We face risks with respect to fraudulent activities 
on our marketplaces and in connection with 
other businesses we operate, and we periodically 
receive complaints from consumers who may not 
have received the goods that they had purchased, 
complaints from merchants who have not received 
payment for the goods that a consumer had 
contracted to purchase, as well as other types of 
actual and alleged fraudulent activities. Although we 
have implemented various measures to detect and 
reduce the occurrence of fraudulent activities on our 
marketplaces and in connection with other businesses 
we operate, there can be no assurance that these 
measures will be effective in combating fraudulent 
transactions or improving overall satisfaction among 
our consumers, merchants and other participants. 
Additional measures that we take to address fraud 
could also negatively affect the attractiveness of 
our marketplaces and other businesses we operate 
to consumers or merchants. In addition, merchants 
on our marketplaces contribute to a fund to provide 
consumer protection guarantees. If our merchants do 
not perform their obligations under these programs, 
we may use funds that have been deposited 
by merchants in a consumer protection fund to 
compensate consumers. If the amounts in the fund 
are not sufficient, we may choose to compensate 
consumers for losses, although currently we are not 
legally obligated to do so. If, as a result of regulatory 
developments, we are required to compensate 
consumers, we would incur additional expenses. 
Although we have recourse against our merchants for 
any amounts we incur, there can be no assurance that 
we would be able to collect these amounts from our 
merchants.
In addition to fraudulent transactions with legitimate 
consumers, merchants may also engage in fictitious 
or “phantom” transactions with themselves or 
collaborators in order to artificially inflate their own 
ratings on our marketplaces, reputation and search 
results rankings, an activity sometimes referred to as 
“brushing.” This activity may harm other merchants by 
enabling the perpetrating merchant to be favored over 
legitimate merchants, and may harm consumers by 
deceiving them into believing that a merchant is more 
reliable or trusted than the merchant actually is.
Government authorities, industry watchdog 
organizations or other third parties may issue reports 
or engage in other forms of public communications 
concerning alleged fraudulent or deceptive conduct 
on our platforms. Negative publicity and user 
sentiment generated as a result of these reports 
or allegations could severely diminish consumer 
confidence in and use of our services, reduce our 
ability to attract new or retain current merchants, 
consumers and other participants, damage our 
reputation, result in shareholder or other litigation, 
diminish the value of our brand, and materially and 
adversely affect our business, financial condition and 
results of operations.
We may not be able to protect our intellectual 
property rights.
We rely on a combination of trademark, patent, 
copyright, trade secret protection and fair trade 
practice laws in China and other jurisdictions, as 
well as confidentiality procedures and contractual 
provisions, to protect our intellectual property rights. 
We also enter into confidentiality agreements with 
our employees and any third parties who may access 
our proprietary information, and we rigorously control 
access to our proprietary technology and information. 
In addition, as our business expands and we increase 
our acquisition of and management of content, we 
expect to incur greater costs to acquire, license and 
enforce our rights to content.
Risk Factors
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Alibaba Group Holding Limited

Intellectual property protection may not be sufficient 
in the jurisdictions in which we operate. Confidentiality 
agreements may be breached by counterparties, 
and there may not be adequate remedies available 
to us for these breaches. Accordingly, we may not be 
able to effectively protect our intellectual property 
rights or to enforce our contractual rights in China or 
elsewhere. In addition, policing any unauthorized use 
of our intellectual property is difficult, time-consuming 
and costly and the steps we have taken may be 
inadequate to prevent the misappropriation of our 
intellectual property. In the event that we resort to 
litigation to enforce our intellectual property rights, 
this litigation could result in substantial costs and a 
diversion of our managerial and financial resources.
There can be no assurance that we will prevail in any 
litigation. In addition, our trade secrets may be leaked 
or otherwise become available to, or be independently 
discovered by, our competitors. Any failure in 
protecting or enforcing our intellectual property rights 
could have a material adverse effect on our business, 
financial condition and results of operations.
Tightening of tax compliance efforts that affect our 
merchants could materially and adversely affect 
our business, financial condition and results of 
operations.
Tax legislation relating to the ecosystem is still 
developing. Governments, both in China and in 
other jurisdictions, may promulgate or strengthen 
the implementation of tax regulations that impose 
obligations on e-commerce companies, which could 
increase the costs to consumers and merchants 
and make our platforms less competitive in these 
jurisdictions. Governments may require operators of 
marketplaces, such as us, to assist in the enforcement 
of tax registration requirements and the collection of 
taxes with respect to the revenue or profit generated 
by merchants from transactions conducted on 
their platforms. We may also be requested by tax 
authorities to supply information about our merchants, 
such as transaction records and bank account 
information, and assist in the enforcement of other 
tax regulations, including payment and withholding 
obligations against our merchants. As a result of more 
stringent tax compliance requirements and liabilities, 
we may lose existing merchants and potential 
merchants might not be willing to open storefronts on 
our marketplaces, which could in turn negatively affect 
us. Stricter tax enforcement by tax authorities may also 
reduce the activities by merchants on our platforms 
and increase our liabilities and obligations.
Any heightened tax law enforcement against 
participants in our ecosystem (including imposition of 
reporting or withholding obligations on operators of 
marketplaces with respect to VAT of merchants and 
stricter tax enforcement against merchants generally) 
could have a material adverse effect on our business, 
financial condition and results of operations.
We may increasingly become a target for public 
scrutiny, including complaints to regulatory 
agencies, negative media coverage, including 
social media and malicious reports, and aggressive 
marketing and communications strategies of our 
competitors, all of which could severely damage our 
reputation and brand and materially and adversely 
affect our business and prospects.
We process an extremely large number of transactions 
on a daily basis on our marketplaces and other 
businesses we operate, and the high volume of 
transactions taking place in our ecosystem and 
publicity about our business creates the possibility of 
heightened attention from the public, regulators, the 
media and participants in our ecosystem. Changes in 
our services or policies have resulted and could result 
in objections by members of the public, the media, 
including social media, participants in our ecosystem 
or others. We may also become subject to public 
scrutiny relating to our workplace environment, work 
culture and other practices. From time to time, these 
objections, complaints and negative media coverage, 
regardless of their veracity, may result in negative 
publicity or public relations crisis, which could result in 
regulatory inquiry or harm our reputation and brand, 
and adversely affect the price of our ADSs, Shares 
and/or other securities.
Corporate transactions we or our related parties 
undertake, such as changes to our corporate 
structures, our transactions with Ant Group, initiatives 
to grow our businesses, develop new business models 
and expand into international markets, our various 
business practices as well as our capital markets 
transactions, such as potential IPOs, spin-offs and 
other financings of certain of our subsidiaries, and 
dividends and share repurchases may also subject 
us to increased media exposure and public scrutiny. 
There can be no assurance that we would not become 
a target for regulatory or public scrutiny in the future or 
that scrutiny and public exposure would not severely 
damage our reputation and brand as well as our 
business and prospects.
Risk Factors
223
Fiscal Year 2024 Annual Report

In addition, our founders, directors, management and 
employees have been, and continue to be, subject to 
scrutiny by the media and the public regarding their 
activities in and outside of Alibaba Group, which may 
result in negative, unverified, inaccurate or misleading 
information about them being reported by the press. 
Negative publicity about our founders, directors, 
management or employees, even if unrelated to the 
products or services we offer, or even if untrue or 
inaccurate, may harm our reputation and brand, and 
adversely affect the price of our ADSs, Shares and/or 
other securities.
Furthermore, due to intense competition in our 
industry, we have been and may be the target of 
incomplete, inaccurate and false statements and 
complaints about us and our products and services 
that could damage our reputation and brand and 
materially deter consumers and customers from 
spending in our ecosystem. Competitors have used, 
and may continue to use, methods such as lodging 
complaints with regulators, initiating intellectual 
property and competition claims (whether or not 
meritorious) or frivolous and nuisance lawsuits, and 
other forms of attack litigation and “lawfare” that 
attempt to harm our reputation and brand, hinder 
our operations, force us to expend resources on 
responding to and defending against these claims, 
and otherwise gain a competitive advantage over us 
by means of litigious and accusatory behavior. Our 
ability to respond on share price-sensitive information 
to our competitors’ misleading marketing efforts, 
including lawfare, may be limited during our self-
imposed quiet periods around quarter ends consistent 
with our internal policies or due to legal prohibitions 
on permissible public communications by us during 
certain other periods.
Our results of operations fluctuate significantly from 
quarter to quarter which may make it difficult to 
predict our future performance.
Our results of operations generally are characterized 
by seasonal fluctuations due to various reasons, 
including seasonal buying patterns and economic 
cyclical changes, as well as promotions on our 
marketplaces. Historically, the fourth quarter of 
each calendar year generally contributes the largest 
portion of our annual revenues due to a number of 
factors, such as merchants allocating a significant 
portion of their online marketing budgets to the fourth 
calendar quarter, promotions, such as the 11.11 
Global Shopping Festival, and the impact of seasonal 
buying patterns in respect of certain categories such 
as apparel. The first quarter of each calendar year 
generally contributes the smallest portion of our 
annual revenues, primarily due to a lower level of 
allocation of marketing budgets by merchants at the 
beginning of the calendar year and the Chinese New 
Year holiday, during which time consumers generally 
spend less and businesses in China are generally 
closed. We may also introduce new promotions or 
change the timing of our promotions in ways that 
further cause our quarterly results to fluctuate and 
differ from historical patterns. In addition, seasonal 
weather patterns may affect the timing of buying 
decisions. The performance of our equity method 
investees, including Ant Group, may also result in 
fluctuations in our results of operations. Fluctuations 
in our results of operations related to our investments 
may also be because of accounting implication 
of remeasurement of fair values of certain equity 
investments and financial instruments, particularly 
those that are publicly traded, share-based awards 
and previously held equity interests upon step 
acquisitions, as well as accounting implication arising 
from loss of control of subsidiaries. Fluctuations in fair 
value and the magnitude of the related accounting 
impact are unpredictable, and may significantly affect 
our results of operations.
Our results of operations will likely fluctuate due to 
these and other factors, some of which are beyond 
our control. In addition, our growth in the past may 
have masked the seasonality that might otherwise be 
apparent in our results of operations. As the rate of 
growth of our business declines in comparison to prior 
periods, we expect that the seasonality in our business 
may become more pronounced. Moreover, as our 
business grows, our fixed costs and expenses may 
continue to increase, which will result in operating 
leverage in seasonally strong quarters but can 
significantly pressure operating margins in seasonally 
weak quarters.
To the extent our results of operations do not meet the 
expectations of public market analysts and investors in 
the future, or if there are significant fluctuations in our 
financial results, the market price of our ADSs, Shares 
and/or other securities could fluctuate significantly.
Failure to comply with the terms of our indebtedness 
or enforcement of our obligations as a guarantor of 
other parties’ indebtedness could have an adverse 
effect on our cash flow and liquidity.
As of March 31, 2024, we had US$14.25 billion in 
aggregate principal amount of unsecured senior notes 
and a US$4.0 billion term loan outstanding. As of the 
Risk Factors
224
Alibaba Group Holding Limited

date of this annual report, we also have a US$6.5 
billion revolving credit facility that we have not yet 
drawn down. Under the terms of our indebtedness 
and under any debt financing arrangement that we 
may enter into in the future, we are, and may be in 
the future, subject to covenants that could, among 
other things, restrict our business and operations. If 
we breach any of these covenants, our lenders under 
our credit facilities and holders of our unsecured 
senior notes will be entitled to accelerate our debt 
obligations. Any default under our credit facilities 
or unsecured senior notes could require that we 
repay these debts prior to maturity as well as limit 
our ability to obtain additional financing, which in 
turn may have a material adverse effect on our cash 
flow and liquidity. We also provide a guarantee for 
a credit facility of HK$6.5 billion (US$0.8 billion) in 
favor of Hong Kong Cingleot Investment Management 
Limited, a company that is partially owned by us, 
in connection with a logistics center development 
project at the Hong Kong International Airport. As of 
the date of this annual report, this entity has drawn 
down approximately HK$4.9 billion (US$0.6 billion) 
under this facility. In the event of default by this entity 
under the loan facility, we may be required to repay 
the full amount or a portion of the outstanding loan 
and interests and undertake the borrower’s other 
obligations under the loan facility. Enforcement 
against us under this guarantee and other similar 
arrangements we may enter into in the future could 
materially and adversely affect our cash flow and 
liquidity.
We may need additional capital but may not be able 
to obtain it on favorable terms or at all.
We may require additional cash resources due to 
future growth and development of our business, 
including any investments or acquisitions we may 
decide to pursue, and for other general corporate 
purposes. If our cash resources are insufficient to 
satisfy our cash requirements, we may seek to issue 
additional equity or debt securities or obtain new or 
expand credit facilities. Our ability to obtain external 
financing in the future is subject to a variety of 
uncertainties.
On January 5, 2023, the NDRC promulgated the 
Administrative Measures for Examination and 
Registration of Medium and Long-term Foreign Debts 
of Enterprises, or the Foreign Debts Measures, which 
became effective on February 10, 2023. According 
to the Foreign Debts Measures, PRC enterprises and 
overseas enterprises or branches controlled by them, 
including holding companies with a VIE structure 
like us, are required to complete application for 
registration of foreign debts with the NDRC prior to the 
borrowing of foreign debts with a term of over one 
year. See “Business Overview — Regulation — Other 
Regulations — Regulation of Foreign Investment.” If 
we fail to complete such filing on a timely manner 
or at all, we may miss the best market windows for 
debt issuances or loan applications. In addition, 
according to the Overseas Listing Trial Measures, we 
have to complete filing procedures with the CSRC for 
any follow-on equity offerings within three working 
days after conducting such offerings, and comply 
with relevant reporting requirements within three 
business days upon the occurrence of any specified 
circumstances provided under these measures. If 
we fail to complete such filing and reporting on 
a timely manner or at all, we may be subject to 
penalties, sanctions and fines imposed by the CSRC 
and relevant departments of the State Council of 
the PRC. See also “— Risks Related to Doing Business 
in the People’s Republic of China — The approval, 
filing or other requirements of the CSRC or other PRC 
regulatory authorities may be required under PRC law 
in connection with any future issuance of securities 
overseas, and, if required, we cannot predict whether 
or for how long we or our subsidiaries will be able 
to obtain such approval or complete such filing.” In 
addition, incurring indebtedness would subject us to 
increased debt service obligations and could result in 
operating and financial covenants that would restrict 
our operations.
Our ability to access international capital and lending 
markets may be restricted at a time when we would 
like, or need, to do so, especially during times of 
increased volatility and reduced liquidity in global 
financial markets and stock markets, including due to 
policy changes and regulatory restrictions, which could 
limit our ability to raise funds. For example, capital 
markets transactions we undertake, such as potential 
IPOs, spin-offs and other financings of certain of our 
subsidiaries, are subject to market and economic 
conditions in China and globally. In addition, in 
response to increasing inflation, the United States 
Federal Reserve, along with central banks around 
the world, has adopted tightened monetary policies 
through raising interest rates or signaling expected 
interest hikes, which could significantly increase 
borrowing costs for companies. While we have been 
able to secure financing at similar cost range, there 
can be no assurance that financing will be available in 
a timely manner or in amounts or on terms acceptable 
to us, or at all in the future. Any failure to raise needed 
Risk Factors
225
Fiscal Year 2024 Annual Report

funds on terms favorable to us, or at all, could 
severely restrict our liquidity as well as have a material 
adverse effect on our business, financial condition 
and results of operations. Moreover, any issuance of 
equity or equity-linked securities, including issuances 
of share-based awards under our equity incentive 
plans, could result in significant dilution to our existing 
shareholders.
We are subject to interest rate risk in connection with 
our indebtedness.
We are exposed to interest rate risk related to our 
indebtedness. The interest rates under certain of our 
offshore credit facilities are based on forward-looking 
Secured Overnight Financing Rate, or SOFR. As a result, 
the interest expenses under our bank borrowings will 
be subject to the potential impact of any fluctuation in 
SOFR. Any increase in SOFR could raise our financing 
costs, which could adversely affect our operating 
results and financial condition, as well as our cash 
flows. Our Renminbi-denominated bank borrowings 
are also subject to interest rate risk. Although from 
time to time, we use hedging transactions in an effort 
to reduce our exposure to interest rate risk, these 
hedges may not be effective.
We may not have sufficient insurance coverage to 
cover our business risks.
We have obtained insurance to cover certain potential 
risks and liabilities, such as property damage, business 
interruptions, public liabilities and product liability 
insurance for certain businesses we operate. However, 
insurance companies in China and other jurisdictions 
in which we operate may offer limited business 
insurance products or we may not be able to obtain 
such insurance on favorable terms. As a result, we do 
not maintain insurance for all types of risks we face 
in our operations in China and elsewhere, and our 
coverage may not be adequate to compensate for all 
losses that may occur, particularly with respect to loss 
of business or operations. We do not maintain product 
liability insurance for products and services transacted 
on our marketplaces or other businesses we operate, 
and our rights of indemnity from the merchants in 
our ecosystem may not adequately cover us for any 
liability we may incur.
We also do not maintain key-man life insurance. This 
potentially insufficient coverage could expose us to 
potential claims and losses. Any business disruption, 
litigation, regulatory action, outbreak of epidemic 
disease or natural disaster could also expose us to 
substantial costs and diversion of resources. There 
can be no assurance that our insurance coverage is 
sufficient to prevent us from any loss or that we will be 
able to successfully claim our losses under our current 
insurance policy on a timely basis, or at all. If we incur 
any loss that is not covered by our insurance policies, 
or the compensated amount is significantly less than 
our actual loss, our business, financial condition and 
results of operations could be materially and adversely 
affected.
Risks Related to Our Corporate Structure
The Alibaba Partnership limits the ability of our 
shareholders to nominate and elect directors.
Our Articles of Association allow the Alibaba 
Partnership to nominate or, in limited situations, 
appoint a simple majority of our board of directors. 
If at any time our board of directors consists of less 
than a simple majority of directors nominated or 
appointed by the Alibaba Partnership for any reason, 
including because a director previously nominated 
by the Alibaba Partnership ceases to be a member 
of our board of directors or because the Alibaba 
Partnership had previously not exercised its right to 
nominate or appoint a simple majority of our board of 
directors, the Alibaba Partnership will be entitled (in its 
sole discretion) to nominate or appoint such number 
of additional directors to the board as necessary to 
ensure that the directors nominated or appointed by 
the Alibaba Partnership comprise a simple majority of 
our board of directors.
This governance structure limits the ability of our 
shareholders to influence corporate matters, 
including any matters determined at the board 
level. In addition, the nomination right granted to 
the Alibaba Partnership will remain in place for the 
life of the Alibaba Partnership unless our Articles 
are amended to provide otherwise by a vote of 
shareholders representing at least 95% of shares 
that vote at a shareholders meeting. The nomination 
rights of the Alibaba Partnership will remain in place 
notwithstanding a change of control or merger of our 
company. These provisions could have the effect of 
delaying, preventing or deterring a change in control 
and could limit the opportunity of our shareholders to 
receive a premium for the ADSs and/or Shares they 
hold, and could also materially decrease the price that 
some investors are willing to pay for our ADSs and/or 
Shares.
Risk Factors
226
Alibaba Group Holding Limited

The interests of the Alibaba Partnership may conflict 
with the interests of our shareholders.
The nomination and appointment rights of the Alibaba 
Partnership limit the ability of our shareholders to 
influence corporate matters, including any matters 
to be determined by our board of directors. The 
interests of the Alibaba Partnership may not coincide 
with the interests of our shareholders, and the 
Alibaba Partnership or its director nominees may 
make decisions with which they disagree, including 
decisions on important topics such as compensation, 
management succession, acquisition strategy 
and our business and financial strategy. Since the 
Alibaba Partnership will continue to be largely 
comprised of members of our management team, 
the Alibaba Partnership and its director nominees, 
consistent with our operating philosophy, may focus 
on the long-term interests of participants in our 
ecosystem at the expense of our short-term financial 
results, which may differ from the expectations 
and desires of shareholders unaffiliated with the 
Alibaba Partnership. To the extent that the interests 
of the Alibaba Partnership differ from the interests 
of any of our shareholders, our shareholders may 
be disadvantaged by any action that the Alibaba 
Partnership may seek to pursue.
Our Articles of Association contain anti-takeover 
provisions that could adversely affect the rights of 
holders of our ordinary shares and ADSs.
Our Articles of Association contain certain provisions 
that could limit the ability of third parties to acquire 
control of our company, including:
•	
a provision that grants authority to our board of 
directors to establish from time to time one or 
more series of preferred shares without action by 
our shareholders and to determine, with respect 
to any series of preferred shares, the terms and 
rights of that series;
•	
a provision that a business combination, if it 
may adversely affect the right of the Alibaba 
Partnership to nominate or appoint a simple 
majority of our board of directors, including 
the protective provisions for this right under 
our Articles, shall be approved upon vote of 
shareholders representing at least 95% of 
the votes in person or by proxy present at a 
shareholders meeting; and
•	
a classified board with staggered terms that 
will prevent the replacement of a majority of 
directors at one time.
These provisions could have the effect of delaying, 
preventing or deterring a change in control and could 
limit the opportunity for our shareholders to receive a 
premium for their ADSs and/or Shares, and could also 
materially decrease the price that some investors are 
willing to pay for our ADSs and/or Shares.
Our ADSs and ordinary shares are equity securities 
of a Cayman Islands holding company rather than 
equity securities of our subsidiaries and the VIEs that 
have substantive business operations in China.
We are incorporated in the Cayman Islands with no 
business operations. We conduct substantially all of 
our operations in China through our subsidiaries and 
the VIEs. We do not and are not, and holders of our 
ADSs and ordinary shares do not and are not, legally 
permitted to have any, or more than the permitted 
percentage of, equity interest in the VIEs due to 
current PRC laws and regulations restricting foreign 
ownership and investment. As a result, we provide 
services that may be subject to such restrictions 
in the PRC through the VIEs, and we operate our 
businesses in the PRC through certain contractual 
arrangements with the VIEs. For a summary of such 
contractual arrangements, see “Business Overview — 
Organizational Structure — Contractual Arrangements 
among Our Subsidiaries, the Variable Interest Entities 
and Variable Interest Entity Equity Holders.” Our ADSs 
and ordinary shares are equity securities of a Cayman 
Islands holding company rather than equity securities 
of our subsidiaries and the VIEs.
If the PRC government deems that the contractual 
arrangements in relation to the VIEs do not comply 
with PRC regulations on foreign investment, or if 
these regulations or the interpretation of existing 
regulations change in the future, we could be subject 
to penalties, or be forced to relinquish our interests in 
the operations of the VIEs, which would materially 
and adversely affect our business, financial results, 
trading prices of our ADSs, Shares and/or other 
securities.
Due to legal restrictions on foreign ownership and 
investment in, among other areas, value-added 
telecommunication services, which include the 
operations of ICPs, we, similar to all other entities with 
foreign-incorporated holding company structures 
operating in our industry in China, operate our Internet 
businesses and other business in China, including 
Internet information services, which are critical to our 
business, through a number of PRC incorporated VIEs. 
See “Business Overview — Regulation — Regulation of 
Telecommunications and Internet Information Services 
Risk Factors
227
Fiscal Year 2024 Annual Report

— Regulation of Telecommunications Services” and 
“Business Overview — Regulation — Other Regulations 
— Regulation of Foreign Investment.”
We and, through us, our shareholders do not own 
any equity interests in these VIEs. The equity interests 
of the VIEs are generally held by PRC limited liability 
companies, which in turn are indirectly held (through a 
layer of PRC limited partnerships) by selected members 
of the Alibaba Partnership or our management who 
are PRC citizens. Please also see “Business Overview — 
Organizational Structure.” Contractual arrangements 
between us and the VIEs and their equity holders give 
us effective control over each of the VIEs and enable 
us to obtain substantially all of the economic benefits 
arising from the VIEs as well as to consolidate the 
financial results of the VIEs in our results of operations. 
Although we believe the structure we have adopted is 
consistent with longstanding industry practice, the PRC 
government may not agree that these arrangements 
comply with PRC licensing, registration or other 
regulatory requirements, with existing policies or with 
requirements or policies that may be adopted in the 
future.
In the opinion of Fangda Partners, our PRC counsel, 
the ownership structures of our representative VIEs 
and the corresponding subsidiaries in China do not 
and will not violate any applicable PRC law, regulation 
or rule currently in effect; and the contractual 
arrangements between the representative VIEs, 
the corresponding subsidiaries and the respective 
equity holders of the representative VIEs governed 
by PRC law are valid, binding and enforceable in 
accordance with their terms and applicable PRC laws 
and regulations currently in effect and will not violate 
any applicable PRC law, rule or regulation currently 
in effect. However, Fangda Partners has also advised 
us that there are substantial uncertainties regarding 
the interpretation and application of current PRC laws, 
rules and regulations. Accordingly, the possibility that 
the PRC regulatory authorities and PRC courts may in 
the future take a view that is contrary to the opinion of 
our PRC legal counsel cannot be ruled out. In addition, 
such laws, rules and regulations could change or be 
interpreted differently in the future.
Contractual arrangements in relation to VIEs have 
not been tested in a court of law, and it is uncertain 
whether any new PRC laws, rules or regulations 
relating to VIE structures will be adopted or if 
adopted, what they would provide. Please also see 
“— Substantial uncertainties exist with respect to the 
interpretation and implementation of the PRC Foreign 
Investment Law and its implementing rules and other 
regulations and how they may impact the viability of 
our current corporate structure, business, financial 
condition and results of operations.”
If we or any of the VIEs are found to be in violation of 
any existing or future PRC laws, rules or regulations, or 
fail to obtain or maintain any of the required permits 
or approvals, we could be subject to severe penalties. 
The relevant PRC regulatory authorities would have 
broad discretion to take action in dealing with these 
violations or failures, including revoking the business 
and operating licenses of our PRC subsidiaries or 
the VIEs, requiring us to discontinue or restrict our 
operations, restricting our right to collect revenue, 
blocking one or more of our websites, requiring us to 
restructure our operations or taking other regulatory or 
enforcement actions against us. The imposition of any 
of these measures could result in a material adverse 
effect on our ability to conduct all or any portion of 
our business operations. In addition, it is unclear 
what impact the PRC government actions would have 
on us and on our ability to consolidate the financial 
results of any of the VIEs in our consolidated financial 
statements, if the PRC government authorities were to 
find our legal structure and contractual arrangements 
to be in violation of PRC laws, rules and regulations. 
If the imposition of any of these government actions 
causes us to lose our right to direct the activities of 
any of the VIEs or otherwise separate from any of 
these entities and if we are not able to restructure our 
ownership structure and operations in a satisfactory 
manner, we would no longer be able to consolidate 
the financial results of the VIEs in our consolidated 
financial statements. Any of these events would have 
a material adverse effect on our business, financial 
condition and results of operations, as well as 
cause the trading prices of our ADSs and Shares to 
significantly decline or become worthless.
Substantial uncertainties exist with respect to the 
interpretation and implementation of the PRC 
Foreign Investment Law and its implementing rules 
and other regulations and how they may impact the 
viability of our current corporate structure, business, 
financial condition and results of operations.
The VIE structure has been adopted by many China-
based companies, including us and certain of our 
equity method investees, to obtain and maintain 
licenses and permits necessary to operate in 
industries that currently are subject to restrictions 
on or prohibitions for foreign investment in China. 
The MOFCOM published a discussion draft of the 
proposed Foreign Investment Law in January 2015, 
or the 2015 Draft PRC Foreign Investment Law, 
Risk Factors
228
Alibaba Group Holding Limited

according to which, VIEs that are controlled via 
contractual arrangements would be deemed as 
foreign-invested enterprises, if they are ultimately 
“controlled” by foreign investors. In March 2019, the 
National People’s Congress promulgated the 2019 PRC 
Foreign Investment Law. In December 2019, the State 
Council of the PRC promulgated the Implementing 
Rules of the Foreign Investment Law of the People’s 
Republic of China, or the Implementing Rules, to 
further clarify and elaborate upon relevant provisions 
of the 2019 PRC Foreign Investment Law. The 2019 
PRC Foreign Investment Law and the Implementing 
Rules both became effective on January 1, 2020 
and replaced major former laws and regulations 
governing foreign investment in the PRC. See 
“Business Overview — Regulation — Other Regulations 
— Regulation of Foreign Investment.” As the 2019 PRC 
Foreign Investment Law has a catch-all provision 
that broadly defines “foreign investments” as those 
made by foreign investors in China through methods 
as specified in laws, administrative regulations, or as 
stipulated by the State Council of the PRC, relevant 
government authorities may promulgate additional 
rules and regulations as to the interpretation and 
implementation of the 2019 PRC Foreign Investment 
Law. In particular, there can be no assurance that 
the concept of “control” as reflected in the 2015 Draft 
PRC Foreign Investment Law, will not be reintroduced, 
or that the VIE structure adopted by us will not be 
deemed as a method of foreign investment by other 
laws, regulations and rules.
Furthermore, on December 19, 2020, the NDRC and the 
MOFCOM promulgated the Foreign Investment Security 
Review Measures, which took effect on January 18, 
2021. Under the Foreign Investment Security Review 
Measures, investments in military, national defense-
related areas or in locations in proximity to military 
facilities, or investments that would result in acquiring 
the actual control of assets in certain key sectors, such 
as critical agricultural products, energy and resources, 
equipment manufacturing, infrastructure, transport, 
cultural products and services, IT, Internet products 
and services, financial services and technology 
sectors, are required to be approved by designated 
governmental authorities in advance. Although the 
term “investment through other means” is not clearly 
defined under the Foreign Investment Security Review 
Measures, we cannot rule out the possibility that 
control through contractual arrangement may be 
regarded as a form of actual control and therefore 
require approval from the competent governmental 
authority. There are great uncertainties with respect to 
the interpretation and implementation of the Foreign 
Investment Security Review Measures. Accordingly, 
there are substantial uncertainties as to whether 
the VIE structure adopted by us may be deemed as 
a method of foreign investment in the future. If the 
VIE structure adopted by us were to be deemed as a 
method of foreign investment under any future laws, 
regulations and rules, and if any of our business 
operations were to fall under the “Negative List” for 
foreign investment, we would need to take further 
actions in order to comply with these laws, regulations 
and rules, which may materially and adversely affect 
our current corporate structure, business, financial 
condition and results of operations.
Our contractual arrangements may not be as 
effective in providing control over the VIEs as direct 
ownership.
We rely on contractual arrangements with the 
VIEs to operate part of our Internet businesses 
in China and other businesses in which foreign 
investment is restricted or prohibited. We and, 
through us, our shareholders do not own any equity 
interests in these VIEs. For a description of these 
contractual arrangements, see “Business Overview — 
Organizational Structure — Contractual Arrangements 
among Our Subsidiaries, the Variable Interest Entities 
and Variable Interest Entity Equity Holders.” These 
contractual arrangements may not be as effective as 
direct ownership in providing us with control over the 
VIEs.
If we had direct ownership of the VIEs, we would 
be able to exercise our rights as an equity holder 
directly to effect changes in the boards of directors 
of those entities, which could effect changes at 
the management and operational level. Under our 
contractual arrangements, we may not be able to 
directly change the members of the boards of directors 
of these entities and would have to rely on the VIEs 
and the VIE equity holders to perform their obligations 
in order to exercise our control over the VIEs. The VIE 
equity holders may have conflicts of interest with us 
or our shareholders, and they may not act in our best 
interests or may not perform their obligations under 
these contracts. Pursuant to the call options, we may 
replace the equity holders of the VIEs at any time 
pursuant to the contractual arrangements. However, if 
any equity holder is uncooperative in the replacement 
of the equity holders or there is any dispute relating 
to these contracts that remains unresolved, we will 
have to enforce our rights under the contractual 
arrangements through the operations of PRC law and 
arbitral or judicial agencies, which may be costly and 
time-consuming and will be subject to uncertainties in 
Risk Factors
229
Fiscal Year 2024 Annual Report

the PRC legal system. See “— Any failure by the VIEs or 
their equity holders to perform their obligations under 
the contractual arrangements would have a material 
adverse effect on our business, financial condition and 
results of operations.” Consequently, the contractual 
arrangements may not be as effective in ensuring 
our control over the relevant portion of our business 
operations as direct ownership.
Any failure by the VIEs or their equity holders to 
perform their obligations under the contractual 
arrangements would have a material adverse effect 
on our business, financial condition and results of 
operations.
If the VIEs or their equity holders fail to perform 
their respective obligations under the contractual 
arrangements, we may have to incur substantial 
costs and expend additional resources to enforce 
the arrangements. Although we have entered into 
call option agreements in relation to each VIE, which 
provide that we may exercise an option to acquire, 
or nominate a person to acquire, ownership of the 
equity in that entity or, in some cases, its assets, to 
the extent permitted by applicable PRC laws, rules 
and regulations, the exercise of these call options is 
subject to the review and approval of the relevant PRC 
governmental authorities. We have also entered into 
equity pledge agreements with the equity holders with 
respect to each VIE, including the general partners 
and limited partners of the PRC limited partnerships 
that indirectly hold the VIEs under the Enhanced 
VIE Structure, to secure certain obligations of the 
VIE or its equity holders to us under the contractual 
arrangements. In addition, the enforcement of these 
agreements through arbitral or judicial agencies, 
if any, may be costly and time-consuming and will 
be subject to uncertainties in the PRC legal system. 
Moreover, our remedies under the equity pledge 
agreements are primarily intended to help us collect 
debts owed to us by the VIEs or the VIE equity holders 
under the contractual arrangements and may not help 
us in acquiring the assets or equity of the VIEs.
In addition, with respect to the VIEs that are directly 
owned by individuals, although the terms of the 
contractual arrangements provide that they will be 
binding on the successors of the VIE equity holders, as 
those successors are not a party to the agreements, 
it is uncertain whether the successors in case of the 
death, bankruptcy or divorce of a VIE equity holder will 
be subject to or will be willing to honor the obligations 
of the VIE equity holder under the contractual 
arrangements. If the relevant VIE or its equity holder 
(or its successor), as applicable, fails to transfer the 
shares of the VIE according to the respective call 
option agreement or equity pledge agreement, 
we would need to enforce our rights under the call 
option agreement or equity pledge agreement, which 
may be costly and time-consuming and may not be 
successful.
The contractual arrangements are governed by PRC 
law and provide for the resolution of disputes through 
arbitration or court proceedings in China. Accordingly, 
these contracts would be interpreted in accordance 
with PRC law and any disputes would be resolved in 
accordance with PRC legal procedures. Uncertainties 
regarding the interpretation and enforcement of 
the relevant PRC laws and regulations could limit 
our ability to enforce the contractual arrangements. 
Under PRC law, if the losing parties fail to carry out 
the arbitration awards or court judgments within a 
prescribed time limit, the prevailing parties may only 
enforce the arbitration awards or court judgments in 
PRC courts, which would require additional expense 
and delay. In the event we are unable to enforce the 
contractual arrangements, we may not be able to 
exert effective control over the VIEs, and our ability 
to conduct our business, as well as our financial 
condition and results of operations, may be materially 
and adversely affected.
We may lose the ability to use, or otherwise benefit 
from, the licenses, approvals and assets held by 
the VIEs, which could severely disrupt our business, 
render us unable to conduct some or all of our 
business operations and constrain our growth.
The VIEs hold licenses and approvals and assets for 
regulated activities that are necessary for our business 
operations, as well as equity interests in a series of 
our portfolio companies, to which foreign investments 
are typically restricted or prohibited under applicable 
PRC law. The contractual arrangements contain terms 
that specifically obligate VIE equity holders to ensure 
the valid existence of the VIEs and restrict the disposal 
of material assets of the VIEs. However, in the event 
the VIE equity holders breach the terms of these 
contractual arrangements and voluntarily liquidate 
the VIEs, or any of the VIEs declares bankruptcy 
and all or part of its assets become subject to liens 
or rights of third-party creditors, or are otherwise 
disposed of without our consent, we may be unable 
to conduct some or all of our business operations or 
otherwise benefit from the assets held by the VIEs, 
which could have a material adverse effect on our 
business, financial condition and results of operations. 
Furthermore, if any of the VIEs undergoes a voluntary 
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Alibaba Group Holding Limited

or involuntary liquidation proceeding, its equity holder 
or unrelated third-party creditors may claim rights to 
some or all of the assets of the VIE, thereby hindering 
our ability to operate our business as well as constrain 
our growth.
The equity holders, directors and executive officers of 
the VIEs may have potential conflicts of interest with 
us.
PRC laws provide that a director and an executive 
officer owes a fiduciary duty to the company he or 
she directs or manages. On one hand, the directors 
and executive officers of the VIEs, including the 
relevant members of the Alibaba Partnership or our 
management, must act in good faith and in the best 
interests of the VIEs and must not use their respective 
positions for personal gain. On the other hand, as a 
director or management of our company, the relevant 
individuals have a duty of care and loyalty to us 
and to our shareholders as a whole under Cayman 
Islands law. We control the VIEs through contractual 
arrangements and the business and operations of 
the VIEs are closely integrated with the business and 
operations of our subsidiaries. Nonetheless, conflicts 
of interests for these individuals may arise due to dual 
roles both as equity holders, directors and executive 
officers of the VIEs and as our directors or employees.
There can be no assurance that these individual 
shareholders of the VIEs will always act in our best 
interests should any conflicts of interest arise, or that 
any conflicts of interest will always be resolved in 
our favor. There also can be no assurance that these 
individuals will ensure that the VIEs will not breach 
the existing contractual arrangements. If we cannot 
resolve any of these conflicts of interest or any related 
disputes, we would have to rely on legal proceedings 
to resolve these disputes and/or take enforcement 
action under the contractual arrangements. There is 
substantial uncertainty as to the outcome of any of 
these legal proceedings. See “— Any failure by the VIEs 
or their equity holders to perform their obligations 
under the contractual arrangements would have a 
material adverse effect on our business, financial 
condition and results of operations.”
The contractual arrangements with the VIEs may be 
subject to scrutiny by the PRC tax authorities. Any 
pricing adjustment of a related party transaction 
could lead to additional taxes, and therefore 
substantially reduce our consolidated net income 
and the value of your investment.
The tax regime and practices in China are evolving 
and PRC tax laws may be interpreted in significantly 
different ways. The PRC tax authorities may assert 
that we or our subsidiaries or the VIEs or their equity 
holders are required to pay additional taxes on 
previous or future revenue or income. In particular, 
under applicable PRC laws, rules and regulations, 
arrangements and transactions among related 
parties, such as the contractual arrangements with 
the VIEs, may be subject to audit or challenge by the 
PRC tax authorities. If the PRC tax authorities determine 
that any contractual arrangements were not entered 
into on an arm’s length basis and therefore constitute 
favorable transfer pricing, the PRC tax liabilities of the 
relevant subsidiaries and/or VIEs and/or VIE equity 
holders could be increased, which could increase 
our overall tax liabilities. In addition, the PRC tax 
authorities may impose late payment interest. Our net 
income may be materially reduced if our tax liabilities 
increase.
Risks Related to Doing Business in the 
People’s Republic of China
Changes and developments in the political and 
economic policies of the PRC government may 
materially and adversely affect our business, 
financial condition and results of operations and 
may result in our inability to sustain our growth and 
expansion strategies.
Although we have operating subsidiaries located 
in various countries and regions, our operations in 
China currently contribute the large majority of our 
revenue. The PRC government has significant oversight 
and discretion over the conduct of our business, 
and may intervene in or influence our operations 
through adopting and enforcing rules and regulatory 
requirements. Accordingly, our financial condition 
and results of operations are affected to a significant 
extent by economic, political and legal developments 
in the PRC.
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Fiscal Year 2024 Annual Report

The PRC economy differs from the economies of most 
developed countries in many respects, including 
the level of development, growth rate, extent of 
government involvement, control of foreign exchange 
and allocation of resources. A substantial portion 
of productive assets in China is still managed by 
the government. In addition, the PRC government 
regulates industry development by imposing industrial 
policies. The PRC government also plays a significant 
role in China’s economic growth by allocating 
resources, controlling payment of foreign currency-
denominated obligations, setting monetary policy and 
regulating financial services and institutions.
While the PRC economy has experienced significant 
growth in the past four decades, growth has been 
uneven, both geographically and among various 
sectors of the economy. The PRC government has 
implemented various measures to encourage 
economic growth and guide the allocation of 
resources. Some of these measures may benefit the 
overall PRC economy, but may also have a negative 
effect on us. Our financial condition and results of 
operations could be materially and adversely affected 
by government control over capital investments or 
changes in tax regulations that are applicable to us. 
In addition, the PRC government has implemented 
in the past certain measures, including interest 
rate increases, to manage the pace of economic 
growth and prevent the economy from overheating. 
Any prolonged slowdown in the economy could 
lead to a reduction in demand for our services and 
consequently have a material adverse effect on 
our businesses, financial condition and results of 
operations.
There are uncertainties regarding the interpretation 
and enforcement of PRC laws, rules and regulations, 
and changes in policies, laws, rules and regulations 
in the PRC could adversely affect us.
Most of our operations are conducted in the PRC, and 
are governed by PRC laws, rules and regulations. 
Our PRC subsidiaries are subject to laws, rules and 
regulations applicable to foreign investment in China. 
The PRC legal system is a civil law system based on 
written statutes. Unlike the common law system, prior 
court decisions may be cited for reference but have 
limited precedential value.
China has not developed a fully integrated legal 
system, and enacted laws, rules and regulations 
may not sufficiently cover all aspects of economic 
activities in China or may be subject to a significant 
degree of interpretation by PRC regulatory agencies 
and courts. In particular, because these laws, rules 
and regulations are relatively new and quickly 
evolving, and because of the limited number of 
published decisions and the non-precedential nature 
of these decisions, and because the laws, rules and 
regulations often give the relevant regulator certain 
discretion in how to enforce them, the interpretation 
and enforcement of these laws, rules and regulations 
involve uncertainties and can be inconsistent and 
unpredictable. Therefore, it is possible that our existing 
operations may be found not to be in full compliance 
with relevant laws and regulations in the future. In 
addition, the PRC legal system is based in part on 
government policies and internal rules, some of which 
are not published on a timely basis or at all, and which 
may have a retroactive effect. As a result, we may not 
be aware of our violation of these policies and rules 
until after the occurrence of the violation.
Any administrative and court proceedings in China 
may be protracted, resulting in substantial costs and 
diversion of resources and management attention. 
Since PRC administrative and court authorities have 
certain discretion in interpreting and implementing 
statutory and contractual terms, it may be more 
difficult to predict the outcome of administrative and 
court proceedings and the level of legal protection 
than in more developed legal systems. These 
uncertainties may impede our ability to enforce the 
contracts we have entered into and could materially 
and adversely affect our business, financial condition 
and results of operations.
In addition, the PRC government has significant 
influence over business activities and, to further 
regulatory and societal goals, has become more 
involved in regulating China-based companies, 
including us. For example, in recent years the PRC 
government, has enhanced regulation in areas 
such as anti-monopoly, anti-unfair competition, 
cybersecurity and data privacy. In addition, the 
PRC government has also published policies that 
significantly affected the Internet industries and 
certain other industries, including industries that we 
operate in, and in the future it may implement other 
policies or regulations that may have a significant 
adverse impact on us or industries that we operate 
in. Moreover, the PRC government has strengthened 
the administration over illegal securities activities 
and the supervision on overseas listings by China-
based companies and issued new filing obligations 
and approval requirements in connection with 
offshore offerings, which will increase our regulatory 
compliance costs and may limit or hinder our ability 
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Alibaba Group Holding Limited

and the ability of our subsidiaries to offer or continue 
to offer securities to investors and cause the value 
of our securities, including our ADSs, to significantly 
decline or become worthless. See “— Risks Related to 
Doing Business in the People’s Republic of China — 
The approval, filing or other requirements of the CSRC 
or other PRC regulatory authorities may be required 
under PRC law in connection with any future issuance 
of securities overseas, and, if required, we cannot 
predict whether or for how long we or our subsidiaries 
will be able to obtain such approval or complete 
such filing.” The Chinese government may further 
promulgate relevant laws, rules and regulations that 
may impose additional and significant obligations 
and liabilities on Chinese companies. These laws and 
regulations can be complex and stringent, and many 
are subject to change and uncertain interpretation, 
which could result in claims, change to our data and 
other business practices, regulatory investigations, 
penalties, increased cost of operations, or declines in 
user growth or engagement, or otherwise affect our 
business. It is uncertain whether or how these new 
laws, rules and regulations and the interpretation 
and implementation thereof may affect us, but 
among other things, our ability and the ability of our 
subsidiaries to obtain external financing through 
the issuance of equity securities overseas could be 
negatively affected and as a result, the trading prices 
of our ADSs and Shares to could significantly decline 
or become worthless.
The PCAOB had historically been unable to inspect 
our auditor in relation to their audit work performed 
for our financial statements, and the inability of the 
PCAOB to conduct inspections over our auditor in the 
future may deprive our investors of the benefits of 
such inspections.
PricewaterhouseCoopers Zhong Tian LLP, our 
auditor, is required under U.S. law to undergo regular 
inspections by the PCAOB. Prior to 2022, the PCAOB 
was unable to conduct inspections of the audit 
work and practices of PCAOB-registered audit firms 
within the PRC on a basis comparable to other non-
U.S. jurisdictions without approval from the Chinese 
government authorities, and as we have substantial 
operations in the PRC, the PCAOB was unable to 
fully inspect our auditor and its audit work. As a 
result, investors of our ADSs, Shares and/or other 
securities did not have the benefit of such inspections. 
Inspections of auditors conducted by the PCAOB 
outside of China have at times identified deficiencies 
in those auditors’ audit procedures and quality control 
procedures, which may be addressed as part of the 
inspection process to improve future audit quality. 
The inability of the PCAOB to conduct full inspections 
of auditors in China in the past made it more difficult 
for it to evaluate the effectiveness of our auditor’s 
audit procedures or quality control procedures as 
compared to auditors outside of China that are subject 
to PCAOB inspections, which could cause investors 
of our ADSs, Shares and/or other securities to lose 
confidence in the audit procedures of our auditor and 
our reported financial information and the quality 
of our financial statements. On December 15, 2022, 
the PCAOB announced that it was able to secure 
complete access to inspect and investigate PCAOB-
registered public accounting firms headquartered 
in Chinese mainland and Hong Kong in 2022. Over 
the past year, PCAOB has increased its scrutiny over 
the audit work of China-based accounting firms, and 
imposed penalties on several accounting firms based 
in mainland China and Hong Kong. Specifically, on 
May 10, 2023, the PCAOB released inspection reports 
for two accounting firms in mainland China and Hong 
Kong, both reports show deficiencies that PCAOB 
staff believe the audit firms failed to obtain sufficient 
appropriate audit evidence to support their work on 
their clients’ financial statements or internal control 
over financial reporting. Any regulatory scrutiny, 
penalty or actions to which our auditors are subject, 
particularly by regulators in the United States, Chinese 
Mainland or Hong Kong SAR may negatively affect us 
and cause investors of our ADSs, Shares and/or other 
securities to lose confidence in the audit procedures 
of our auditor and our reported financial information 
and the quality of our financial statements. Moreover, 
it is uncertain whether the PCAOB will continue to be 
able to satisfactorily conduct inspections of PCAOB-
registered public accounting firms headquartered in 
Chinese mainland and Hong Kong in the future, which 
ability depends on a number of factors beyond our, 
and our auditor’s, control, including the uncertainties 
surrounding the relationship between China and the 
United States.
Risk Factors
233
Fiscal Year 2024 Annual Report

Our ADSs will be delisted and our ADSs and shares 
prohibited from trading in the United States under 
the Holding Foreign Companies Accountable Act, 
as amended, if the PCAOB is unable to inspect or 
investigate completely auditors located in China.
In recent years, U.S. regulators have continued to 
express concerns about challenges in their oversight 
of financial statement audits of U.S.-listed companies 
with significant operations in China. As part of the 
increased regulatory focus in the United States 
on access to audit information, the United States 
originally enacted the HFCA Act in December 2020. The 
HFCA Act includes requirements for the SEC to identify 
issuers whose audit reports are prepared by auditors 
that the PCAOB is unable to inspect or investigate 
completely because of a restriction imposed by a 
non-U.S. authority in the auditor’s local jurisdiction. 
The HFCA Act also requires public companies on 
this SEC list to certify that they are not owned or 
controlled by a foreign government and make certain 
additional disclosures in their SEC filings. In addition, 
if the auditor of a U.S. listed company is not subject 
to PCAOB inspections for three consecutive “non-
inspection” years after the law becomes effective, 
the SEC is required to prohibit the securities of such 
issuer from being traded on a U.S. national securities 
exchange, such as the NYSE, or in U.S. over-the-
counter markets. On December 29, 2022, the United 
States enacted the Consolidated Appropriations Act, 
2023, which amended the HFCA Act to require the 
SEC to prohibit an issuer’s securities from trading in 
the United States if its auditor is not subject to PCAOB 
inspections for two consecutive “non-inspection” years 
instead of three. On December 16, 2021, the PCAOB 
issued its report notifying the SEC of its determination 
that it was unable to inspect or investigate completely 
registered public accounting firms headquartered in 
Chinese mainland or Hong Kong. Subsequently on 
August 22, 2022, the SEC added us to its conclusive 
list of issuers identified under the HFCA Act, or 
Commission-Identified Issuers, following the filing 
of our annual report on Form 20-F with the SEC on 
July 26, 2022, indicating that it has determined that 
Alibaba Group filed an annual report with an audit 
report by a registered public accounting firm, whose 
audit work papers cannot be fully inspected or 
investigated by the PCAOB for the fiscal year ended 
March 31, 2022. With the above identification, 2022 
was a “non-inspection” year for our company.
On August 26, 2022, the PCAOB signed a Statement 
of Protocol with the CSRC and the Ministry of Finance, 
taking the first step towards opening access for the 
PCAOB to inspect and investigate registered public 
accounting firms headquartered in Chinese mainland 
and Hong Kong. Following that, on December 15, 
2022, the PCAOB announced that it was able to secure 
complete access to inspect and investigate PCAOB-
registered public accounting firms headquartered in 
Chinese mainland and Hong Kong in 2022. The PCAOB 
vacated its previous 2021 determinations that the 
PCAOB was unable to inspect or investigate completely 
registered public accounting firms headquartered in 
Chinese mainland and Hong Kong. For this reason, we 
were not identified as a Commission-Identified Issuer 
following the filing of our annual report in 2023, and 
we do not expect to be identified as a Commission-
Identified Issuer following the filing of this annual 
report in 2024. However, it is uncertain whether the 
PCAOB will continue to be able to satisfactorily conduct 
inspections of PCAOB-registered public accounting 
firms headquartered in Chinese mainland and 
Hong Kong in the future, which ability depends on 
a number of factors beyond our, and our auditor’s, 
control, including the uncertainties surrounding the 
relationship between China and the United States. 
If in the future the PCAOB finds that it is unable to 
completely inspect and investigate registered public 
accounting firms headquartered in Chinese mainland 
or Hong Kong, the PCAOB may act immediately 
to consider the need to issue new determinations 
consistent with the HFCA Act, and we may be 
identified as a Commission-Identified Issuer again. 
In accordance with the HFCA Act as amended by the 
Consolidated Appropriations Act, 2023, if the PCAOB is 
unable to continue to inspect or investigate completely 
registered public accounting firms headquartered 
in Chinese mainland or Hong Kong, including our 
independent registered public accounting firm, for 
two consecutive years, our securities (including our 
ADSs and Shares) would be delisted from the NYSE 
and will be prohibited from trading on other U.S. 
stock exchanges and “over-the-counter” in the U.S. 
Delisting of our ADSs would force our U.S.-based 
shareholders to sell their ADSs or convert them into 
Shares listed in Hong Kong. Although we are listed in 
Hong Kong, investors may face difficulties in migrating 
their underlying ordinary shares to Hong Kong, or may 
have to incur increased costs or suffer losses in order 
to do so. The risk and uncertainty associated with 
delisting of our securities or other anticipated negative 
impacts of the HFCA Act upon and investor sentiment 
towards China-based companies listed in the United 
States would have a negative impact on the price of 
Risk Factors
234
Alibaba Group Holding Limited

our ADSs and Shares, and may significantly affect our 
ability to raise capital in the future, which would have 
a material adverse impact on our business, financial 
condition, and prospects.
PRC regulations relating to investments in offshore 
companies by PRC residents may subject our PRC-
resident beneficial owners or our PRC subsidiaries 
to liability or penalties, limit our ability to inject 
capital into our PRC subsidiaries or limit our PRC 
subsidiaries’ ability to increase their registered 
capital or distribute profits.
SAFE promulgated the SAFE Circular 37 on July 4, 2014, 
which replaced the former circular commonly known 
as “SAFE Circular 75” promulgated by SAFE on October 
21, 2005. SAFE Circular 37 and its implementing 
rules require PRC residents to register with banks 
designated by local branches of SAFE in connection 
with their direct establishment or indirect control of an 
offshore entity, for the purpose of overseas investment 
and financing, with the PRC residents’ legally owned 
assets or equity interests in domestic enterprises or 
offshore assets or interests, referred to in SAFE Circular 
37 as a “special purpose vehicle.”
We notified substantial beneficial owners of ordinary 
shares who we know are PRC residents of their 
filing obligation, and pursuant to the former SAFE 
Circular 75, we filed the above-mentioned foreign 
exchange registration on behalf of certain employee 
shareholders who we know are PRC residents. 
However, we may not be aware of the identities of 
all of our beneficial owners who are PRC residents. 
We do not have control over our beneficial owners, 
and there can be no assurance that all of our PRC-
resident beneficial owners will comply with relevant 
SAFE regulations. The failure of our beneficial owners 
who are PRC residents to register or amend their 
SAFE registrations in a timely manner or the failure of 
future beneficial owners of our company who are PRC 
residents to comply with the registration procedures 
set forth in SAFE Circular 37 and subsequent 
implementation rules, may subject the beneficial 
owners or our PRC subsidiaries to fines and legal 
sanctions.
Furthermore, since it is unclear how those SAFE 
regulations, and any future regulation concerning 
offshore or cross-border transactions, will be further 
interpreted, amended and implemented by the 
relevant PRC government authorities, we cannot 
predict how these regulations will affect our business 
operations or future strategy. Failure to register or 
comply with relevant requirements may also limit 
our ability to contribute additional capital to our PRC 
subsidiaries and limit our PRC subsidiaries’ ability 
to distribute dividends to our company. These risks 
may have a material adverse effect on our business, 
financial condition and results of operations.
Any failure to comply with PRC regulations 
regarding our or our subsidiaries’ employee equity 
incentive plans may subject the PRC participants in 
the plans, us or our overseas and PRC subsidiaries to 
fines and other legal or administrative sanctions.
Pursuant to SAFE Circular 37, PRC residents who 
participate in share incentive plans in overseas non-
publicly-listed companies may, prior to the exercise 
of an option, submit applications to SAFE or its local 
branches for the foreign exchange registration with 
respect to offshore special purpose companies. In 
the meantime, our directors, executive officers, other 
employees and those of our subsidiaries’ who are 
PRC citizens or who are non-PRC citizens residing 
in the PRC for a continuous period of not less than 
one year, subject to limited exceptions, and whom 
we or our overseas listed subsidiaries have granted 
RSUs, options or restricted shares, may follow the 
Notice on Issues Concerning the Foreign Exchange 
Administration for Domestic Individuals Participating 
in Stock Incentive Plan of Overseas Publicly Listed 
Company, issued by SAFE in February 2012, to apply 
for the foreign exchange registration. According to 
those regulations, employees, directors and other 
management members participating in any stock 
incentive plan of an overseas publicly listed company 
who are PRC citizens or who are non-PRC citizens 
residing in China for a continuous period of not less 
than one year, subject to limited exceptions, are 
required to register with SAFE through a domestic 
qualified agent, which may be a PRC subsidiary of the 
overseas listed company, and complete certain other 
procedures. Failure to complete the SAFE registrations 
may subject them to fines and legal sanctions and 
may also limit their ability to make payment under the 
relevant equity incentive plans or receive dividends or 
sales proceeds related thereto in foreign currencies, or 
may limit our ability and the ability of our subsidiaries 
to contribute additional capital into the domestic 
subsidiaries in China and limit the ability of the 
domestic subsidiaries of us and our subsidiaries to 
distribute dividends to us and our subsidiaries. We 
and our subsidiaries also face regulatory uncertainties 
under PRC law that could restrict our ability or the 
ability of our overseas listed subsidiaries to adopt 
additional equity incentive plans for our directors and 
Risk Factors
235
Fiscal Year 2024 Annual Report

employees who are PRC citizens or who are non-PRC 
citizens residing in the PRC for a continuous period of 
not less than one year, subject to limited exceptions.
In addition, the State Taxation Administration of 
the PRC, or the STA, has issued circulars concerning 
employee RSUs, share options or restricted shares. 
Under these circulars, employees working in the PRC 
whose RSUs or restricted shares vest, or who exercise 
share options, will be subject to PRC individual 
income tax. The PRC subsidiaries of an overseas listed 
company have obligations to file documents related 
to employee RSUs, share options or restricted shares 
with relevant tax authorities and to withhold individual 
income taxes of those employees related to their RSUs, 
share options or restricted shares. Although we and 
our overseas listed subsidiaries currently withhold 
individual income tax from our PRC employees in 
connection with the vesting of their RSUs and restricted 
shares and their exercise of options, if the employees 
fail to pay, or the PRC subsidiaries fail to withhold, their 
individual income taxes according to relevant laws, 
rules and regulations, the PRC subsidiaries may face 
sanctions imposed by the tax authorities.
We rely to a significant extent on dividends, loans 
and other distributions on equity paid by our 
operating subsidiaries in China.
We are a holding company and rely to a significant 
extent on dividends, loans and other distributions 
on equity paid by our operating subsidiaries for our 
cash and financing requirements, including the funds 
necessary to repurchase shares, to pay dividends 
and other cash distributions to our shareholders, 
fund inter-company loans, service outstanding debt 
and pay our expenses. If our operating subsidiaries 
incur additional debt on their own, the instruments 
governing the debt may restrict their ability to pay 
dividends or make other distributions or remittances, 
including loans, to us. Furthermore, the laws, rules 
and regulations applicable to our PRC subsidiaries 
and certain other subsidiaries permit payments of 
dividends only out of their retained earnings, if any, 
determined in accordance with applicable accounting 
standards and regulations.
Under PRC laws, rules and regulations, each of our 
subsidiaries incorporated in China is required to set 
aside a portion of its net income each year to fund 
certain statutory reserves. These reserves, together 
with the registered equity, are not distributable as 
cash dividends. As a result of these laws, rules and 
regulations, our subsidiaries incorporated in China 
are restricted in their ability to transfer a portion of 
their respective net assets to their shareholders as 
dividends. In addition, registered share capital and 
capital reserve accounts are also restricted from 
withdrawal in the PRC, up to the amount of net assets 
held in each operating subsidiary. As of March 31, 
2024, these restricted net assets totaled RMB317.0 
billion (US$43.9 billion).
P4P services are considered, in part, to involve 
Internet advertisement, which subjects us to other 
laws, rules and regulations as well as additional 
obligations.
The Administrative Measures for Internet Advertising 
promulgated by the SAMR apply to any commercial 
advertising that directly or indirectly promotes goods 
or services through Internet media in any form 
including paid-for search results. See “Business 
Overview — Regulation — Regulation of Advertising 
Services.”
There exist substantial uncertainties with respect to 
the interpretation and implementation in practice of 
the Administrative Measures for Internet Advertising 
by various government authorities. We derive a 
significant amount of our revenue from P4P services 
and other related services. Our P4P services and other 
related services may be considered to, in part, involve 
Internet advertisement. We may incur additional 
taxes in connection with our P4P and other related 
services. Moreover, PRC advertising laws, rules and 
regulations require advertisers, advertising operators 
and advertising distributors to ensure that the content 
of the advertisements they prepare or distribute is fair 
and accurate and is in full compliance with applicable 
law. Violation of these laws, rules or regulations may 
result in penalties, including fines, confiscation of 
advertising fees and orders to cease dissemination of 
the advertisements. In circumstances involving serious 
violations, the PRC government may suspend or revoke 
a violator’s business license or license for operating an 
advertising business. In addition, the Administrative 
Measures for Internet Advertising require paid-
for search results to be clearly distinguished from 
organic search results so that consumers will not 
misunderstand the nature of these search results. 
Therefore, we are obligated to distinguish from others 
the merchants who purchase the above-mentioned 
P4P and related services or the relevant listings by 
these merchants. Complying with these requirements, 
including any penalties or fines for any failure to 
comply, may significantly reduce the attractiveness of 
our platforms and increase our costs, and could have 
a material adverse effect on our business, financial 
condition and results of operations.
Risk Factors
236
Alibaba Group Holding Limited

In addition, for advertising content related to specific 
types of products and services, advertisers, advertising 
operators and advertising distributors must confirm 
that the advertisers have obtained requisite 
government approvals, including the advertiser’s 
operating qualifications, proof of quality inspection of 
the advertised products, and, with respect to certain 
industries, government approval of the content of the 
advertisement and filing with the local authorities. 
Pursuant to the Administrative Measures for Internet 
Advertising, we are required to take steps to monitor 
the content of advertisements displayed on our 
platforms. This requires considerable resources and 
time, and could significantly affect the operation of 
our business, while also subjecting us to increased 
liability under the relevant laws, rules and regulations. 
The costs associated with complying with these laws, 
rules and regulations, including fines or any other 
penalties for our failure to so comply if required, 
could have a material adverse effect on our business, 
financial condition and results of operations. Any 
further change in the classification of our P4P and 
other related services by the PRC government may also 
significantly disrupt our operations and materially and 
adversely affect our business and prospects.
We may be treated as a resident enterprise for PRC 
tax purposes under the PRC Enterprise Income Tax 
Law, and we may therefore be subject to PRC income 
tax on our global income.
Under the PRC Enterprise Income Tax Law, as 
amended, enterprises established under the laws 
of jurisdictions outside of China with “de facto 
management bodies” located in China may be 
considered PRC tax resident enterprises for tax 
purposes and may be subject to the PRC enterprise 
income tax at the rate of 25% on their global income. 
The STA issued Circular 82 on April 22, 2009, which 
was further amended on December 29, 2017. Circular 
82 specifies certain criteria for determining whether 
the “de facto management body” of a Chinese-
controlled, offshore-incorporated enterprise is located 
in China. Although Circular 82 applies only to offshore 
enterprises controlled by PRC enterprises, and does 
not apply to offshore enterprises controlled by foreign 
enterprises or individuals, the determining criteria set 
forth in Circular 82 may reflect the PRC tax authorities’ 
general position on how the “de facto management 
body” test should be applied in determining the tax 
resident status of offshore enterprises, regardless 
of whether they are controlled by PRC enterprises. If 
we were to be considered a PRC resident enterprise, 
we would be subject to PRC enterprise income tax at 
the rate of 25% on our global income. In this case, 
our profitability and cash flow may be materially 
reduced as a result of our global income being taxed 
under the PRC Enterprise Income Tax Law. We believe 
that none of our entities outside of China is a PRC 
resident enterprise for PRC tax purposes. However, 
the tax resident status of an enterprise is subject 
to determination by the PRC tax authorities and 
uncertainties remain with respect to the interpretation 
of the term “de facto management body.”
Dividends payable to foreign investors and gains 
on the sale of our ADSs and/or ordinary shares by 
our foreign investors may become subject to PRC 
taxation.
Under the PRC Enterprise Income Tax Law and its 
implementation regulations, a 10% PRC withholding 
tax is applicable to dividends payable by a resident 
enterprise to investors that are non-resident 
enterprises, which do not have an establishment 
or place of business in the PRC or which have an 
establishment or place of business but the dividends 
are not effectively connected with the establishment 
or place of business, to the extent these dividends 
are derived from sources within the PRC, subject to 
any reduction set forth in applicable tax treaties. 
Similarly, any gain realized on the transfer of shares 
of a PRC resident enterprise by these investors is also 
subject to PRC tax at a current rate of 10%, subject 
to any exemption set forth in relevant tax treaties. If 
we are deemed a PRC resident enterprise, dividends 
paid on our ordinary shares or ADSs, and any gain 
realized by the non-resident enterprise investors from 
the transfer of our ordinary shares or ADSs, may be 
treated as income derived from sources within the 
PRC and as a result be subject to PRC taxation. See 
“Business Overview — Regulation — Other Regulations 
— Tax Regulations — PRC Enterprise Income Tax.” 
Furthermore, if we are deemed a PRC resident 
enterprise, dividends payable to individual investors 
who are non-PRC residents and any gain realized on 
the transfer of our ADSs and/or ordinary shares by 
these investors may be subject to PRC tax at a current 
rate of 20%, subject to any reduction or exemption set 
forth in applicable tax treaties. It is unclear if we or any 
of our subsidiaries established outside of China are 
considered a PRC resident enterprise, whether holders 
of our ADSs and/or ordinary shares would be able to 
claim the benefit of income tax treaties or agreements 
entered into between China and other countries or 
areas and claim foreign tax credit if applicable. If 
dividends payable to our non-PRC investors, or gains 
from the transfer of our ADSs and/or ordinary shares 
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Fiscal Year 2024 Annual Report

by these investors are subject to PRC tax, the value of 
your investment in our ADSs and/or ordinary shares 
may decline significantly.
Discontinuation of preferential tax treatments we 
currently enjoy or other unfavorable changes in tax 
law could result in additional compliance obligations 
and costs.
Chinese companies operating in the high-technology 
and software industry that meet relevant requirements 
may qualify for three main types of preferential 
treatment, which are high and new technology 
enterprises, software enterprises and key software 
enterprises within the scope of the PRC national plan. 
For a qualified high and new technology enterprise, 
the applicable enterprise income tax rate is 15%. The 
high and new technology enterprise qualification is re-
assessed by the relevant authorities every three years. 
Moreover, a qualified software enterprise is entitled to 
a tax holiday consisting of a two-year tax exemption 
beginning from the first profit-making calendar year 
and a 50% tax reduction for the subsequent three 
consecutive calendar years. The software enterprise 
qualification is subject to an annual assessment. 
A qualified encouraged key software enterprise is 
entitled to a five-year enterprise income tax exemption 
beginning from the first profit-making calendar year 
and its applicable enterprise income tax rate for the 
following calendar year is 10%. The key software 
enterprise qualification is subject to an annual 
assessment.
A number of our China operating entities enjoy 
these preferential tax treatments. There is no 
guarantee that these entities will be able to renew 
or maintain the above-mentioned qualifications 
when such qualifications expire or be able to meet 
new requirements under continuously evolving rules 
concerning preferential tax treatments, and if any 
of our China operating entities fails to do so, it will 
not be able to continue to enjoy the preferential tax 
treatments. For example, certain of our subsidiaries 
did not obtain the key software enterprise status for 
calendar years 2022 and 2023. The discontinuation of 
any of the various types of preferential tax treatment 
we enjoy could materially and adversely affect our 
results of operations. See “Management Discussion 
and Analysis — Operating Results — Taxation — PRC 
Income Tax.”
We and our shareholders face uncertainties with 
respect to indirect transfers of equity interests in PRC 
resident enterprises or other assets attributed to a 
PRC establishment of a non-PRC company.
On February 3, 2015, the STA issued Bulletin 7, which 
has been further amended by Bulletin 37, issued by 
the STA on October 17, 2017 and amended on June 15, 
2018. Pursuant to these bulletins, an “indirect transfer” 
of assets, including equity interests in a PRC resident 
enterprise, by non-PRC resident enterprises may be re-
characterized and treated as a direct transfer of PRC 
taxable assets, if the arrangement does not have a 
reasonable commercial purpose and was established 
for the purpose of avoiding payment of PRC enterprise 
income tax. As a result, gains derived from this indirect 
transfer may be subject to PRC enterprise income tax.
There are uncertainties as to the application of Bulletin 
7 and Bulletin 37. Bulletin 7 may be determined by 
the tax authorities to be applicable to some of our 
offshore restructuring transactions or sale of the 
shares of our offshore subsidiaries or investments 
where PRC taxable assets are involved. The transferors 
and transferees may be subject to the tax filing and 
the transferees may be subject to withholding or tax 
payment obligation, while our PRC subsidiaries may 
be requested to assist in the filing. Furthermore, we, 
our non-resident enterprises and PRC subsidiaries may 
be required to spend valuable resources to comply 
with Bulletin 7 or to establish that we and our non-
resident enterprises should not be taxed under Bulletin 
7, for our previous and future restructuring or disposal 
of shares of our offshore subsidiaries, which may have 
a material adverse effect on our financial condition 
and results of operations.
The PRC tax authorities have the discretion under 
Bulletin 7 to make adjustments to the taxable 
capital gains based on the difference between the 
fair value of the taxable assets transferred and the 
cost of investment. If the PRC tax authorities make 
adjustments to the taxable capital gains of the 
transactions under Bulletin 7, our income tax costs 
associated with potential acquisitions or disposals will 
increase, which may have an adverse effect on our 
financial condition and results of operations.
Regulations on currency exchange or outbound 
capital flows may limit our ability to utilize our PRC 
revenue effectively.
Substantially all of our revenue is denominated in 
Renminbi. The Renminbi is currently convertible under 
the “current account,” which includes dividends, trade 
and service-related foreign exchange transactions, 
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Alibaba Group Holding Limited

but requires approval from or registration with 
appropriate government authorities or designated 
banks under the “capital account,” which includes 
foreign direct investment and loans, including loans 
we may secure from our onshore subsidiaries or 
VIEs. Currently, our PRC subsidiaries, that are foreign 
invested enterprises, may purchase foreign currency 
for settlement of “current account transactions,” 
including payment of dividends to us, without 
the approval of SAFE by complying with certain 
procedural requirements. However, the relevant PRC 
governmental authorities may limit or eliminate our 
ability to purchase foreign currencies in the future for 
current account transactions.
Since 2016, PRC governmental authorities have 
imposed more stringent regulations on outbound 
capital flows, including heightened scrutiny over 
“irrational” overseas investments for certain industries, 
as well as over four kinds of “abnormal” offshore 
investments, which are:
•	
investments through enterprises established 
for only a few months without substantive 
operations;
•	
investments with amounts far exceeding the 
registered capital of onshore parent and not 
supported by its business performance shown on 
financial statements;
•	
investments in targets that are unrelated to the 
onshore parent’s main business; and
•	
investments with abnormal sources of Renminbi 
funding suspected to involve illegal transfer 
of assets or illegal operation of underground 
banking.
On January 18, 2017, SAFE promulgated the Circular 
on Further Improving Reform of Foreign Exchange 
Administration and Optimizing Genuineness and 
Compliance Verification, or Circular 3, which, among 
other things, requires stricter authenticity and 
compliance verification of outbound investment 
transactions. In addition, the Outbound Investment 
Sensitive Industry Catalog (2018) lists certain sensitive 
industries that are subject to NDRC pre-approval 
requirements prior to remitting investment funds 
offshore, which subjects us to increased approval 
requirements and restrictions with respect to our 
overseas investment activity. Since a significant 
amount of our PRC revenue is denominated in 
Renminbi, any existing and future regulations on 
currency exchange or outbound capital flows may limit 
our ability to utilize revenue generated in Renminbi to 
fund our business activities outside of the PRC, make 
investments, service any debt we have incurred or 
may incur outside of China, including our outstanding 
senior notes and other debt securities we may offer 
in the future, repurchase shares or pay dividends 
in foreign currencies to our shareholders, including 
holders of our ADSs.
Fluctuations in exchange rates could result in foreign 
currency exchange losses to us.
The value of the Renminbi against the U.S. dollar 
and other currencies may fluctuate and is affected 
by, among other things, changes in political and 
economic conditions and the foreign exchange policy 
adopted by the PRC government. It is difficult to predict 
how market forces or PRC or U.S. government policy, 
including any interest rate increases by the Federal 
Reserve, may impact the exchange rate between 
the Renminbi and the U.S. dollar in the future. There 
remains significant international pressure on the 
PRC government to adopt a more flexible currency 
policy, including from the U.S. government. In August 
2019, the U.S. Treasury Department announced that 
it labelled China a “currency manipulator,” which 
label was officially dropped by the U.S. Treasury 
Department in January 2020. However, it is uncertain 
whether the U.S. government may issue any similar 
announcement in the future. As a result of such 
announcement, the United States may take further 
actions to eliminate perceived unfair competitive 
advantages created by alleged manipulating actions. 
Any actions taken by the U.S. Treasury Department in 
this regard as well as China’s possible responses could 
result in greater fluctuation of the Renminbi against 
the U.S. dollar.
A substantial percentage of our revenues and costs 
are denominated in Renminbi, and a significant 
portion of our financial assets are also denominated 
in Renminbi while the majority of our debt is 
denominated in U.S. dollars. We are a holding 
company and we rely on dividends, loans and 
other distributions on equity paid by our operating 
subsidiaries in China. Any significant fluctuations 
in the value of the Renminbi may materially and 
adversely affect our liquidity and cash flows. If we 
decide to convert our Renminbi into U.S. dollars for 
the purpose of repaying principal or interest expense 
on our outstanding U.S. dollar-denominated debt, 
repurchasing shares, making payments for dividends 
on our ordinary shares or ADSs or other business 
purposes, appreciation of the U.S. dollar against 
the Renminbi would have a negative effect on the 
U.S. dollar amount we would receive. Conversely, 
to the extent that we need to convert U.S. dollars 
Risk Factors
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Fiscal Year 2024 Annual Report

into Renminbi for our operations, appreciation of 
the Renminbi against the U.S. dollar would have an 
adverse effect on the Renminbi amount we would 
receive. In addition, the revenues and costs of certain 
of our international businesses are denominated 
in local currencies. Fluctuations in exchange rates 
of these currencies against our reporting currency 
Renminbi will have a material adverse effect on 
our financial condition and results of operations. 
From time to time we enter into hedging activities 
with regard to exchange rate risk. There can be no 
assurance that our hedging activities will successfully 
mitigate these risks adequately or at all or that 
our counterparties will be able to perform their 
obligations, and in addition hedging activities may 
result in greater volatility in our financial results.
The approval, filing or other requirements of the 
CSRC or other PRC regulatory authorities may 
be required under PRC law in connection with 
any future issuance of securities overseas, and, if 
required, we cannot predict whether or for how long 
we or our subsidiaries will be able to obtain such 
approval or complete such filing.
PRC laws and regulations in relation to the share 
issuance and listing of Chinese companies overseas 
have been evolving. On July 6, 2021, the relevant PRC 
authorities issued the Opinions on Intensifying Crack 
Down on Illegal Securities Activities, which called 
for strengthening the administration over illegal 
securities activities and enhancing the supervision on 
overseas listings by Chinese companies. As a follow-
up, on February 17, 2023, the CSRC promulgated the 
Trial Administrative Measures of Overseas Securities 
Offering and Listing by Domestic Companies and five 
supporting relevant guidelines, or collectively, the 
Overseas Listing Trial Measures, which took effect on 
March 31, 2023. The Overseas Listing Trial Measures 
clarify the scope of overseas offerings and listings 
by Chinese domestic companies which are subject 
to the filing and reporting requirements thereunder. 
Pursuant to the Overseas Listing Trial Measures, an 
overseas offering and listing by a Chinese company, 
including any follow-on offering, secondary listings 
or other equivalent offering activities, whether directly 
or indirectly, shall be filed with the CSRC. Specifically, 
a Chinese company whose securities had already 
been listed overseas prior to the effectiveness of 
the Overseas Listing Trial Measures is required to 
file with the CSRC with respect to any follow-on 
offering in the same overseas market where its 
securities are listed within three business days after 
completion of such follow-on offering. The Overseas 
Listing Trial Measures have also imposed additional 
reporting obligations on listed companies upon the 
occurrence of certain circumstances, including but 
not limited to change of controlling interest and 
delisting. See “Business Overview — Regulation — Other 
Regulations — Regulation of Overseas Listing.” There 
are substantial uncertainties as to the interpretation 
and implementation of these recently promulgated 
laws and regulations. If we fail to properly or timely 
complete the reporting procedures with the CSRC 
upon the occurrence of the circumstances stipulated 
in the Overseas Listing Trial Measures, or the filing 
procedures with the CSRC for our future securities 
offerings and listings outside of Chinese mainland, 
we may be subject to penalties, sanctions and fines 
imposed by the CSRC and relevant departments of the 
State Council.
PRC regulatory authorities have also promulgated 
laws and regulations relating to cybersecurity review 
of Chinese companies listing overseas. According 
to the Revised Cybersecurity Review Measures, any 
network platform operator possessing over one 
million users’ individual information must apply 
for cybersecurity review before listing abroad, and 
the Draft Cyber Data Security Regulations, also set 
forth different scenarios where data processors are 
required to apply for cybersecurity review, including, 
among others, overseas listing while processing over 
one million users’ personal information, Hong Kong 
listing that affects or may affect national security, 
and other data processing activities that affect or 
may affect national security. There is no definite 
timetable as to when the Draft Cyber Data Security 
Regulations will be enacted. PRC laws and regulations 
relating to cybersecurity review are relatively 
new, and the applicable scope of these laws and 
regulations remains uncertain and is subject to further 
clarifications from PRC regulators. As we may conduct 
follow-on offerings and our subsidiaries may seek 
listing overseas in the future, we and our subsidiaries 
may be required to apply for cybersecurity review in 
accordance with the Revised Cybersecurity Review 
Measures or the Draft Cyber Data Security Regulations, 
if adopted, before offerings and listings, as applicable. 
Failure to comply with these laws and regulations may 
subject us or our subsidiaries to penalties including 
fines, suspension of business, prohibition against new 
user registration and revocation of required licenses. 
These new and evolving regulatory requirements 
could significantly increase our regulatory compliance 
Risk Factors
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Alibaba Group Holding Limited

costs, and it is uncertain whether we can, or how 
long it will take us to, obtain the relevant approval 
or complete the relevant reviews and filings for any 
offshore offerings, which would limit or hinder our 
ability to continue to offer securities to investors and 
the ability of our subsidiaries to seek IPOs or continue 
to offer securities to investors. Any uncertainties or 
negative publicity regarding such approval, reviews 
and filings could materially and adversely affect our 
business, prospects, reputation, and the trading prices 
of our ADSs and/or Shares.
In addition, on February 24, 2023, the CSRC and other 
PRC governmental authorities jointly issued the revised 
Provisions on Strengthening Confidentiality and 
Archives Administration of Overseas Securities Offering 
and Listing by Domestic Companies, or the Revised 
Confidentiality Provisions, which took effect on March 
31, 2023. According to the Revised Confidentiality 
Provisions, Chinese companies that directly or 
indirectly conduct overseas offerings and listings, 
shall strictly abide by the laws and regulations on 
confidentiality when providing or publicly disclosing, 
either directly or through their overseas listed entities, 
materials to securities service providers. In the event 
that such materials contain state secrets or working 
secrets of government agencies, companies shall first 
obtain approval from and file with relevant authorities. 
Any enterprise or individual that violates laws and 
regulations governing the protection of state secrets 
and archives administration in overseas securities 
offering and listing activities by Chinese enterprises 
may be subject to administrative or criminal liabilities. 
See “Business Overview — Regulation — Other 
Regulations — Regulation of Overseas Listing.”
Risks Related to Our ADSs and Shares
The trading prices of our ADSs and Shares have been 
and are likely to continue to be volatile, which could 
result in substantial losses to holders of our ADSs 
and/or Shares.
The trading prices of our ADSs and Shares have 
been and is likely to continue to be volatile and 
could fluctuate widely in response to a variety of 
factors, many of which are beyond our control. For 
example, the high and low closing prices of our ADSs 
on the NYSE in fiscal year 2024 were US$102.74 and 
US$68.05, respectively. Likewise, the high and low 
closing prices of our Shares on the Hong Kong Stock 
Exchange during fiscal year 2024 were HK$99.30 and 
HK$65.45, respectively. In addition, the performance 
and fluctuation of the market prices of other 
companies with business operations located mainly 
in China that have listed their securities in Hong Kong 
and/or the United States may affect the volatility in 
the prices of and trading volumes for our ADSs and/or 
Shares. Some of these companies have experienced 
significant volatility. The trading performances of 
these companies’ securities may affect the overall 
investor sentiment towards other companies with 
business operations located mainly in China and 
listed in Hong Kong and/or the United States and 
consequently may impact the trading performance 
of our ADSs and/or Shares. In addition to market and 
industry factors, the prices and trading volumes for our 
ADSs and/or Shares may be highly volatile for specific 
reasons, including:
•	
variations in our results of operations or earnings 
that are not in line with market or securities 
research analyst expectations or changes 
in financial estimates by securities research 
analysts;
•	
regulatory developments, including new laws 
and regulations issued and the overall trend of 
government enforcement actions;
•	
publication of operating or industry metrics by 
third parties, including government statistical 
agencies, that differ from expectations of 
industry or securities research analysts;
•	
announcements made by us or our 
competitors of new product and service 
offerings, technologies, acquisitions, strategic 
relationships, joint ventures or capital 
commitments;
•	
media and other reports, whether or not 
comprehensive or true, about our business, 
our lead founder Jack Ma or other directors 
and management, Ant Group or our ecosystem 
participants, changes in our corporate structure, 
capital markets and other financing transactions, 
planned conversion to primary listing in Hong 
Kong, including negative reports published 
by short sellers, regardless of their veracity or 
materiality to us;
•	
timing of our planned conversion to primary 
listing in Hong Kong;
•	
litigation and regulatory allegations, inspections, 
investigations, proceedings or enforcements 
that involve us or our ecosystem participants, 
including our third-party service providers, such 
as our professional service providers including 
financial institutions, accountants, auditors, legal 
counsel and other professional service providers;
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241
Fiscal Year 2024 Annual Report

•	
changes in pricing we or our competitors adopt;
•	
additions to or departures of our management or 
other key personnel;
•	
actual or perceived general industry, regulatory, 
economic and business conditions and trends 
in China and globally, due to various reasons, 
including changes in geopolitical landscape;
•	
some investors or analysts may invest in or 
value our ADSs and/or Shares based on the 
economic performance of the Chinese economy, 
which may not be correlated to our financial 
performance;
•	
the inclusion, exclusion, or removal of our ADSs 
and/or Shares from market indices;
•	
political or market instability or disruptions, 
pandemics or epidemics and other disruptions 
to China’s economy or the global economy, and 
actual or perceived social unrest in the United 
States, Hong Kong or other jurisdictions;
•	
fluctuations of exchange rates among the 
Renminbi, the Hong Kong dollar and the U.S. 
dollar; and
•	
sales or perceived potential sales or other 
dispositions of existing or additional ADSs and/or 
Shares or other equity or equity-linked securities.
Any of these factors may result in large and sudden 
changes in the volume and trading prices of our ADSs 
and/or Shares. In addition, the stock market has from 
time to time experienced significant price and volume 
fluctuations that are unrelated to the operating 
performance of particular companies and industries. 
These fluctuations may include a so-called “bubble 
market” in which investors temporarily raise the price 
of the stocks of companies in certain industries, such 
as the technology industry, to unsustainable levels. 
These market fluctuations may significantly affect 
the trading prices of our ADSs and/or Shares. In the 
past, following periods of volatility in the market price 
of a company’s securities, shareholders have often 
instituted securities class action litigation against that 
company. We were named as a defendant in certain 
purported shareholder class action lawsuits described 
in “Business Overview — Legal and Administrative 
Proceedings — Shareholder Class Action Lawsuits.” The 
litigation process may utilize a material portion of our 
cash resources and divert management’s attention 
from our day-to-day operations, all of which could 
harm our business. If adversely determined, the class 
action suits may have a material adverse effect on our 
financial condition and results of operations.
Substantial future sales or perceived potential sales 
of our ADSs, Shares, or other equity or equity-linked 
securities in the public market could cause the price 
of our ADSs and/or Shares to decline significantly.
Sales of our ADSs, Shares, or other equity or equity-
linked securities in the public market, or the perception 
that these sales could occur, could cause the 
market price of our ADSs and/or Shares to decline 
significantly. All of our Shares trading on the Hong 
Kong Stock Exchange and Shares represented by 
ADSs are freely transferable by persons other than our 
affiliates without restriction or additional registration 
under the U.S. Securities Act. The Shares held by our 
affiliates and other shareholders are also available 
for sale, subject to volume and other restrictions as 
applicable under Rules 144 and 701 under the U.S. 
Securities Act, under sales plans adopted pursuant to 
Rule 10b5-1 or otherwise.
According to public disclosure by SoftBank, SoftBank 
has monetized a significant amount of the Shares it 
owns in us through forward contracts. The amount 
of our shares that SoftBank owns could decrease 
upon settlement of forward contracts. SoftBank could 
continue to pledge, monetize or sell more of our ADSs 
or Shares in the future. If SoftBank divests significant 
amounts of our ADSs, or further engages in derivative 
or other financing arrangements with respect to a 
significant amount of our ADSs or Shares, the price of 
our ADSs and/or Shares could decline significantly. 
News, market rumors or speculations about any 
SoftBank’s plans to divest our shares could also 
negatively affect the price of our ADS and/or Shares. 
Additional divestitures in the future of our ADSs and/or 
Shares by shareholders, announcements of any plan 
to divest our ADSs and/or Shares, or hedging activities 
by third-party financial institutions in connection with 
similar derivative or other financing arrangements 
entered into by shareholders, could also cause the 
price of our ADSs and/or Shares to decline.
Changes to our shareholder return initiatives may 
adversely affect the trading prices of our ADSs and 
Shares.
We have implemented shareholder return initiatives 
through share repurchases and dividends. 
We continually assess our shareholder return 
initiatives based on a number of factors, including 
without limitation, business fundamentals, capital 
requirements and financial conditions, and may adjust 
our shareholder return initiatives from time to time. 
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Alibaba Group Holding Limited

Adjustments to our shareholder return initiatives 
that result in any reduction in share repurchases or 
dividends may harm our reputation and investor 
confidence in us, which could adversely affect the 
trading prices of our ADSs, Shares or other securities. 
An active trading market for our ordinary shares 
on the Hong Kong Stock Exchange, our ADSs on 
the NYSE and/or our other securities might not be 
sustained and trading prices of our ordinary shares, 
ADSs and/or our other securities might fluctuate 
significantly.
Since our listing in Hong Kong in 2019, we have 
consistently been one of the most actively-traded 
companies on the Hong Kong Stock Exchange. 
However, we cannot assure you that an active trading 
market for our ordinary shares on the Hong Kong 
Stock Exchange will be sustained. In addition, we 
cannot assure you that an active trading market for 
our ADSs on the NYSE or for our other securities will 
be sustained. For example, since our listing in Hong 
Kong in 2019, investors have been converting our 
ADSs into Shares listed in Hong Kong and vice versa. If 
our investors convert a significant portion of our ADSs 
into Shares listed in Hong Kong or if such conversions 
happen suddenly or at a rapid pace, the price and 
liquidity of our ADSs could be severely impacted. The 
trading price or liquidity for our ADSs on the NYSE and 
the trading price or liquidity for our ordinary shares on 
the Hong Kong Stock Exchange in the past might not 
be indicative of those of our ADSs on the NYSE and 
our ordinary shares on the Hong Kong Stock Exchange 
in the future. In addition, legislation, executive orders 
and other regulatory actions, such as the HFCA Act and 
U.S. Executive Order 13959, may cause our ADSs to be 
delisted from the NYSE. See “— Risks Related to Doing 
Business in the People’s Republic of China — Our ADSs 
will be delisted and our ADSs and shares prohibited 
from trading in the United States under the Holding 
Foreign Companies Accountable Act, as amended, 
if the PCAOB is unable to inspect or investigate 
completely auditors located in China.” See also “— 
Risks Related to Our Business and Industry — Changes 
in national trade or investment policies and barriers 
to trade or investment, and any ongoing geopolitical 
conflict, may have an adverse effect on our business 
and expansion plans, and could lead to the delisting 
of our securities from U.S. exchanges and/or other 
restrictions or prohibitions on investing in our 
securities.” If an active trading market of our ordinary 
shares on the Hong Kong Stock Exchange, our ADSs 
on the NYSE or our other securities is not sustained, 
the market price and liquidity of our ordinary shares, 
our ADSs or our other securities, could be materially 
and adversely affected, and there may be difficulties 
in enforcing obligations with respect to our other 
securities.
In 2014, the Hong Kong, Shanghai and Shenzhen 
Stock Exchanges collaborated to create an inter-
exchange trading mechanism called Stock Connect 
that allows international and mainland Chinese 
investors to trade eligible equity securities listed in 
each other’s markets through the trading and clearing 
facilities of their home exchange. Stock Connect allows 
certain mainland Chinese investors to trade directly 
in eligible equity securities listed on the Hong Kong 
Stock Exchange, known as Southbound Trading. 
If a company’s shares are not considered eligible, 
they cannot be traded through Stock Connect. It is 
unclear whether and when the ordinary shares of 
our company will be eligible to be traded through 
Stock Connect, if at all. The ineligibility of our ordinary 
shares for trading through Stock Connect will affect 
certain mainland Chinese investors’ ability to trade our 
ordinary shares.
The different characteristics of the capital markets in 
Hong Kong and the U.S. may negatively affect the 
trading prices of our ADSs and Shares.
As a dual-listed company, we are subject to Hong 
Kong and NYSE listing and regulatory requirements 
concurrently. The Hong Kong Stock Exchange and 
the NYSE have different trading hours, trading 
characteristics (including trading volume and 
liquidity), trading and listing rules, transaction costs 
and investor bases (including different levels of 
retail and institutional participation). As a result of 
these differences, the trading prices of our ADSs and 
our Shares may not be the same, even allowing for 
currency differences. Fluctuations in the price of our 
ADSs due to circumstances peculiar to the U.S. capital 
Risk Factors
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Fiscal Year 2024 Annual Report

markets could materially and adversely affect the price 
of the Shares, or vice versa. Certain events having 
significant negative impact specifically on the U.S. 
capital markets may result in a decline in the trading 
price of our Shares notwithstanding that such event 
may not impact the trading prices of other securities 
listed in Hong Kong generally or to the same extent, or 
vice versa.
We may in the future conduct a public offering 
and listing of our equity securities in Shanghai or 
Shenzhen, which may result in increased regulatory 
scrutiny and compliance costs as well as increased 
fluctuations in the prices of our ADSs and Shares.
We may conduct a public offering and/or listing of 
our equity securities on a stock exchange in Shanghai 
or Shenzhen in the future. We have not set a specific 
timetable or decided on any specific form for an 
offering in Shanghai or Shenzhen and may not 
ultimately conduct an offering and listing. The precise 
timing of the offering and/or listing of our equity 
securities in Shanghai or Shenzhen would depend 
on a number of factors, including relevant regulatory 
developments and market conditions. If we complete 
a public offering or listing in Shanghai or Shenzhen, 
we would become subject to the applicable laws, 
rules and regulations governing public companies 
listed in Shanghai or Shenzhen, in addition to the 
various laws, rules and regulations that we are 
subject to in the United States and Hong Kong as a 
dual-listed company. The listing and trading of our 
equity securities in multiple jurisdictions and multiple 
markets may lead to increased compliance costs for 
us, and we may face the risk of significant intervention 
by regulatory authorities in these jurisdictions and 
markets.
In addition, under current PRC laws, rules and 
regulations, the ADSs and Shares, will not be 
interchangeable or fungible with any equity securities 
we may decide to list on a stock exchange in Shanghai 
or Shenzhen, and there is no trading or settlement 
between either the NYSE or the Hong Kong Stock 
Exchange and stock exchanges in Shanghai or 
Shenzhen. Furthermore, the NYSE, the Hong Kong 
Stock Exchange and stock exchanges in Shanghai 
or Shenzhen have different trading characteristics 
and investor bases, including different levels of 
retail and institutional participation. As a result of 
these differences, the trading prices of our ADSs and 
Shares, accounting for the ADS ratio, may not be the 
same as the trading prices of any equity securities 
we may decide to offer and/or list in Shanghai or 
Shenzhen. The issuance of a separate class of shares 
and fluctuations in its trading price may also lead to 
increased volatility in, and may otherwise materially 
decrease, the prices of our ADSs and Shares.
Our shareholders may face difficulties in protecting 
their interests, and the ability of our shareholders, 
the SEC, the U.S. Department of Justice, and other 
U.S. authorities to bring actions against us may be 
limited in the foreign jurisdictions where we operate.
We are incorporated in the Cayman Islands and 
conduct a substantial portion of our operations in 
China through our subsidiaries and the VIEs. Most of 
our directors and substantially all of our executive 
officers reside outside the United States and Hong 
Kong and a substantial portion of their assets are 
located outside of the United States and Hong Kong. 
As a result, it may be difficult or impossible for our 
shareholders (including holders of our ADSs and 
Shares) to bring an action against us or against these 
individuals in the Cayman Islands or in China in the 
event that they believe that their rights have been 
infringed under the securities laws of the United 
States, Hong Kong or otherwise. Even if shareholders 
are successful in bringing an action of this kind, the 
laws of the Cayman Islands and China may render 
them unable to enforce a judgment against our assets 
or the assets of our directors and officers. There is 
no statutory recognition in the Cayman Islands of 
judgments obtained in the United States, Hong Kong 
or Chinese mainland, although the courts of the 
Cayman Islands will generally recognize and enforce 
a non-penal judgment of a foreign court of competent 
jurisdiction without retrial on the merits.
Our corporate affairs are governed by our 
Memorandum and Articles of Association, and by the 
Companies Act as well as common law of the Cayman 
Islands. The rights of shareholders to take legal action 
against us and our directors, actions by minority 
shareholders and the fiduciary duties of our directors 
are to a large extent governed by the common law of 
the Cayman Islands. The common law of the Cayman 
Islands is derived in part from comparatively limited 
judicial precedent in the Cayman Islands as well as 
from English common law, which provides persuasive, 
but not binding, authority in a court in the Cayman 
Islands. The rights of our shareholders and the 
fiduciary duties of our directors under Cayman Islands 
law are not as clearly established as they would be 
under statutes or judicial precedents in the United 
States and Hong Kong. In particular, the Cayman 
Islands has a less-developed body of securities laws 
than the United States and Hong Kong and provides 
significantly less protection to investors. In addition, 
Risk Factors
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Alibaba Group Holding Limited

shareholders in Cayman Islands companies may not 
have standing to initiate a shareholder derivative 
action in U.S. federal courts or Hong Kong courts.
Our Articles provide that in the event that any 
shareholder initiates or asserts any claim or 
counterclaim against us, or joins, offers substantial 
assistance to or has a direct financial interest in any 
claim or counterclaim against us, and does not obtain 
a judgment on the merits in which the initiating or 
asserting party prevails, then the shareholder will 
be obligated to reimburse us for all fees, costs and 
expenses (including, but not limited to, all reasonable 
attorneys’ fees and other litigation expenses) that 
we may incur in connection with such claim or 
counterclaim. These fees, costs and expenses that may 
be shifted to a shareholder under this provision are 
potentially significant and this fee-shifting provision 
is not limited to specific types of actions, but is rather 
potentially applicable to the fullest extent permitted by 
law.
Our fee-shifting provision may dissuade or discourage 
our shareholders (and their attorneys) from initiating 
lawsuits or claims against us or may impact the fees, 
contingency or otherwise, required by attorneys to 
represent our shareholders. Fee-shifting provisions 
such as ours are relatively new and untested. There 
can be no assurance that we will or will not invoke our 
fee-shifting provision in any particular dispute, or that 
we will be successful in obtaining fees if we choose to 
invoke the provision.
In addition, our Articles are specific to us and include 
certain provisions that may be different from common 
practices in Hong Kong, such as the absence of 
requirements that the appointment, removal and 
remuneration of auditors must be approved by a 
majority of our shareholders, and the minimum 
shareholding required to requisition an extraordinary 
general meeting is one-third of the voting rights of 
our issued shares which are entitled to vote at general 
meetings, as opposed to the threshold of 10% voting 
rights in Hong Kong.
Furthermore, due to jurisdictional limitations, matters 
of comity and various other factors, the ability 
of U.S. authorities, such as the SEC and the U.S. 
Department of Justice, or the DOJ, to investigate and 
bring enforcement actions against companies may 
be limited in foreign jurisdictions, including China. 
Local laws may constrain our and our directors’ and 
officers’ ability to cooperate with such an investigation 
or action. For example, according to Article 177 of the 
PRC Securities Law, which became effective in March 
2020, no overseas securities regulator is allowed to 
directly conduct investigations or evidence collection 
activities within the territory of the PRC. Accordingly, 
without the consent of the competent PRC securities 
regulators and relevant authorities, no organization 
or individual may provide documents or materials 
relating to securities business activities to overseas 
parties. As a result of the foregoing, our public 
shareholders may have more difficulty in protecting 
their interests through actions against us, our 
management, our directors, our officers or our major 
shareholders, than they otherwise would with respect 
to a corporation incorporated in a jurisdiction in the 
United States or Hong Kong. Shareholder protection 
through actions by the SEC, the DOJ and other U.S. 
authorities also may be limited.
As a foreign private issuer in the United States, we 
are permitted to and we will, rely on exemptions 
from certain NYSE corporate governance standards 
applicable to domestic U.S. issuers. This may afford 
less protection to holders of our ADSs.
We are exempted from certain corporate governance 
requirements of the NYSE by virtue of being a foreign 
private issuer in the United States. We are required 
to provide a brief description of the significant 
differences between our corporate governance 
practices and the corporate governance practices 
required to be followed by domestic U.S. companies 
listed on the NYSE. The standards applicable to us 
are considerably different than the standards applied 
to domestic U.S. issuers. For instance, we are not 
required to:
•	
have a majority of the board be independent 
(although all of the members of the audit 
committee must be independent under the U.S. 
Exchange Act);
•	
have a compensation committee or a 
nominating or corporate governance committee 
consisting entirely of independent directors;
•	
have regularly scheduled executive sessions for 
non-management directors; or
•	
have executive sessions of solely independent 
directors each year.
Risk Factors
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Fiscal Year 2024 Annual Report

We have relied on and intend to continue to rely on 
some of these exemptions. As a result, holders of our 
ADSs may not be provided with the benefits of certain 
corporate governance requirements of the NYSE.
As a foreign private issuer in the United States, we 
are exempt from certain disclosure requirements 
under the U.S. Exchange Act, which may afford less 
protection to holders of our ADSs than they would 
enjoy if we were a domestic U.S. company.
As a foreign private issuer in the United States, we 
are exempt from, among other things, the rules 
prescribing the furnishing and content of proxy 
statements under the U.S. Exchange Act and the 
rules relating to selective disclosure of material 
non-public information under Regulation FD under 
the U.S. Exchange Act. In addition, our executive 
officers, directors and principal shareholders are 
exempt from the reporting and short-swing profit and 
recovery provisions contained in Section 16 of the U.S. 
Exchange Act. We are also not required under the U.S. 
Exchange Act to file periodic reports and financial 
statements with the SEC as frequently or as promptly 
as domestic U.S. companies with securities registered 
under the U.S. Exchange Act. For example, in addition 
to annual reports with audited financial statements, 
domestic U.S. companies are required to file with the 
SEC quarterly reports that include interim financial 
statements reviewed by an independent registered 
public accounting firm and certified by the companies’ 
principal executive and financial officers. By contrast, 
as a foreign private issuer, we are not required to 
file such quarterly reports with the SEC or to provide 
quarterly certifications by our principal executive and 
financial officers. As a result, holders of our ADSs may 
be afforded less protection than they would under the 
U.S. Exchange Act rules applicable to domestic U.S. 
companies.
We adopt different practices as to certain matters as 
compared with many other companies listed on the 
Hong Kong Stock Exchange.
We completed our public offering in Hong Kong in 
November 2019 and the trading of our Shares on the 
Hong Kong Stock Exchange commenced on November 
26, 2019 under the stock code “9988.” On June 19, 
2023, we announced the addition of a Renminbi 
counter for trading our shares under the stock code 
“89988.” As a company listed on the Hong Kong Stock 
Exchange pursuant to Chapter 19C of the Hong Kong 
Listing Rules, we are not subject to certain provisions 
of the Hong Kong Listing Rules pursuant to Rule 
19C.11, including, among others, rules on notifiable 
transactions, connected transactions, share schemes, 
content of financial statements as well as certain other 
continuing obligations. In addition, in connection 
with the listing of our Shares on the Hong Kong Stock 
Exchange, we have been granted a number of waivers 
and/or exemptions from strict compliance with the 
Hong Kong Listing Rules, the Companies (WUMP) 
Ordinance, the Takeovers Codes and the SFO. As 
a result, we have adopted different practices as to 
those matters, including with respect to the content 
and presentation of our annual reports and interim 
reports, as compared with other companies listed on 
the Hong Kong Stock Exchange that do not enjoy those 
exemptions or waivers.
Furthermore, if 55% or more of the total worldwide 
trading volume, by dollar value, of our Shares and 
ADSs over our most recent fiscal year takes place 
on the Hong Kong Stock Exchange, the Hong Kong 
Stock Exchange will regard us as having a dual 
primary listing in Hong Kong. In addition, we have 
announced our plan to voluntarily change our 
secondary listing status on the Hong Kong Stock 
Exchange to a primary listing, although the timetable 
of our primary conversion remains uncertain. Once 
we become dual primary listed in Hong Kong, we 
will no longer enjoy certain exemptions or waivers 
from strict compliance with the requirements under 
the Hong Kong Listing Rules, the Companies (WUMP) 
Ordinance, the Takeovers Codes and the SFO, which 
could result in our needing to undertake additional 
compliance activities, to devote additional resources 
to comply with new requirements, and our incurring of 
incremental compliance costs.
The voting rights of holders of our ADSs are limited 
by the terms of the Deposit Agreement.
Holders of our ADSs may exercise their voting rights 
with respect to the ordinary shares underlying 
their ADSs only in accordance with the provisions 
of the Deposit Agreement. Upon receipt of voting 
instructions from them in the manner set forth in the 
Deposit Agreement, the depositary for our ADSs will 
endeavor to vote their underlying ordinary shares in 
accordance with these instructions. Under our Articles 
of Association, the minimum notice period required 
for convening a general meeting is ten days. When 
a general meeting is convened, holders of our ADSs 
Risk Factors
246
Alibaba Group Holding Limited

may not receive sufficient notice of a shareholders’ 
meeting to permit them to withdraw their ordinary 
shares to allow them to cast their votes with respect 
to any specific matter at the meeting. In addition, the 
depositary and its agents may not be able to send 
voting instructions to holders of our ADSs or carry out 
their voting instructions in a timely manner. We will 
make all reasonable efforts to cause the depositary 
to extend voting rights to holders of our ADSs in a 
timely manner, but they may not receive the voting 
materials in time to ensure that they can instruct the 
depositary to vote the ordinary shares underlying 
their ADSs. Furthermore, the depositary and its agents 
will not be responsible for any failure to carry out any 
instructions to vote, for the manner in which any vote 
is cast or for the effect of any vote. As a result, holders 
of our ADSs may not be able to exercise their rights to 
vote and they may lack recourse if the ordinary shares 
underlying their ADSs are not voted as they requested.
The depositary for our ADSs will give us a 
discretionary proxy to vote our ordinary shares 
underlying the ADSs if holders of these ADSs do not 
give voting instructions to the depositary, except in 
limited circumstances, which could adversely affect 
the interests of holders of our ordinary shares and 
ADSs.
Under the Deposit Agreement for our ADSs, the 
depositary will give us a discretionary proxy to vote the 
ordinary shares underlying the ADSs at shareholders’ 
meetings if holders of these ADSs do not give voting 
instructions to the depositary, unless:
•	
we have failed to timely provide the depositary 
with our notice of meeting and related voting 
materials;
•	
we have instructed the depositary that we do not 
wish a discretionary proxy to be given;
•	
we have informed the depositary that there is 
substantial opposition as to a matter to be voted 
on at the meeting;
•	
a matter to be voted on at the meeting would 
have a material adverse impact on shareholders; 
or
•	
voting at the meeting is made on a show of 
hands.
The effect of this discretionary proxy is that, if holders 
of our ADSs fail to give voting instructions to the 
depositary, they cannot prevent our ordinary shares 
underlying their ADSs from being voted, absent 
the situations described above, and it may make 
it more difficult for shareholders to influence our 
management. Holders of our ordinary shares are not 
subject to this discretionary proxy.
Holders of our ADSs may be subject to limitations on 
transfer of their ADSs.
ADSs are transferable on the books of the depositary. 
However, the depositary may close its transfer books 
at any time or from time to time when it deems 
expedient in connection with the performance of 
its duties. In addition, the depositary may refuse to 
deliver, transfer or register transfers of ADSs generally 
when our books or the books of the depositary are 
closed, or at any time if we or the depositary deems it 
advisable to do so because of any requirement of law 
or of any government or governmental body, or under 
any provision of the Deposit Agreement, or for any 
other reason.
Holders of our ADSs may not receive distributions 
on our ordinary shares or any value for them if it 
is illegal or impractical to make them available to 
them.
The depositary of our ADSs has agreed to pay holders 
of our ADSs the cash dividends or other distributions it 
or the custodian for our ADSs receives on our ordinary 
shares or other deposited securities after deducting 
its fees and expenses. Holders of our ADSs will receive 
these distributions in proportion to the number of our 
ordinary shares that their ADSs represent. However, 
the depositary is not responsible for making these 
payments or distributions if it is unlawful or impractical 
to make a distribution available to any holders of 
ADSs. For example, it would be unlawful to make 
a distribution to a holder of ADSs if the distribution 
consists of securities that require registration under the 
U.S. Securities Act but that are not properly registered 
or distributed pursuant to an applicable exemption 
from registration. The depositary is not responsible for 
making a distribution available to any holders of ADSs 
if any government approval or registration required for 
the distribution cannot be obtained after reasonable 
efforts made by the depositary. We have no obligation 
to take any other action to permit the distribution of 
our ADSs, ordinary shares, rights or anything else to 
holders of our ADSs. This means that holders of our 
ADSs may not receive the distributions we make on 
Risk Factors
247
Fiscal Year 2024 Annual Report

our ordinary shares or any value for them if it is illegal 
or impractical for us to make them available. These 
restrictions may materially reduce the value of the 
ADSs.
Exchange between our Shares and our ADSs may 
adversely affect the liquidity and/or trading price of 
each other.
Our ADSs are currently traded on the NYSE. Subject 
to compliance with U.S. securities law and the terms 
of the Deposit Agreement, holders of our Shares may 
deposit Shares with the depositary in exchange for 
the issuance of our ADSs. Any holder of ADSs may also 
withdraw the Shares underlying the ADSs pursuant 
to the terms of the Deposit Agreement for trading on 
the Hong Kong Stock Exchange. In the event that a 
substantial number of Shares are deposited with the 
depositary in exchange for ADSs or vice versa, the 
liquidity and trading price of our Shares on the Hong 
Kong Stock Exchange and our ADSs on the NYSE may 
be adversely affected.
The time required for the exchange between ADSs 
and Shares might be longer than expected and 
investors might not be able to settle or effect any 
sale of their securities during this period, and the 
exchange of Shares into ADSs involves costs.
There is no direct trading or settlement between the 
NYSE and the Hong Kong Stock Exchange on which 
our ADSs and the Shares are respectively traded. In 
addition, the time differences between Hong Kong 
and New York and unforeseen market circumstances 
or other factors may delay the deposit of Shares 
in exchange of ADSs or the withdrawal of Shares 
underlying the ADSs. Investors will be prevented 
from settling or effecting the sale of their securities 
during such periods of delay. In addition, there is no 
assurance that any exchange of Shares into ADSs (and 
vice versa) will be completed in accordance with the 
timelines investors may anticipate.
Furthermore, the depositary for the ADSs is entitled 
to charge holders fees for various services including 
for the issuance of ADSs upon deposit of Shares, 
cancelation of ADSs, distributions of cash dividends or 
other cash distributions, distributions of ADSs pursuant 
to share dividends or other free share distributions, 
distributions of securities other than ADSs and annual 
service fees. As a result, shareholders who exchange 
Shares into ADSs, and vice versa, may not achieve 
the level of economic return the shareholders may 
anticipate.
We may be or may become a passive foreign 
investment company, which could result in adverse 
United States federal income tax consequences to 
United States investors.
Based on the composition of our income and assets, 
and the valuation of our assets, including goodwill, we 
do not believe we were a passive foreign investment 
company, or PFIC, for our most recent taxable year 
ended March 31, 2024, although there can be no 
assurance in this regard. The determination of 
whether or not we are a PFIC is made on an annual 
basis and will depend on the composition of our 
income and assets and the valuation of our assets 
from time to time. Specifically, we will be classified as 
a PFIC for United States federal income tax purposes 
for any taxable year if either: (i) 75% or more of our 
gross income for that taxable year is passive income, 
or (ii) at least 50% of the value (generally determined 
on a quarterly basis) of our assets for that taxable year 
is attributable to assets that produce or are held for 
the production of passive income, or the asset test. 
There is uncertainty with respect to the value of our 
assets that should be taken into account for purposes 
of the asset test, and the significant volatility and 
decline in the trading prices of our ADSs and ordinary 
shares in recent years have increased the risk that 
we were or could be treated as a PFIC for our most 
recent taxable year. There also can be no assurance 
that we will not be a PFIC for the current or any future 
taxable year. In particular, any further decline in the 
trading price of our ADSs and ordinary shares may 
result in our becoming a PFIC. See “Other Information 
for Shareholders — Taxation — Material United States 
Federal Income Tax Considerations — Passive Foreign 
Investment Company.”
In addition, it is not entirely clear how the contractual 
arrangements between us and the VIEs will be 
treated for purposes of the PFIC rules. If it were 
determined that we do not own the stock of the VIEs 
for United States federal income tax purposes (for 
example, because the relevant PRC authorities do 
not respect these arrangements), we may be treated 
Risk Factors
248
Alibaba Group Holding Limited

as a PFIC. See “Other Information for Shareholders 
— Taxation — Material United States Federal Income 
Tax Considerations — Passive Foreign Investment 
Company.”
If we are or were to become a PFIC, there may 
be adverse United States federal income tax 
consequences to our shareholders and holders of our 
ADSs that are United States investors. For example, 
if we are a PFIC for any taxable year during which 
any such United States investor holds our ADSs or 
ordinary shares, such United States investor may 
become subject to increased tax liabilities under 
United States federal income tax laws and regulations, 
and will become subject to burdensome reporting 
requirements. See Other Information for Shareholders 
— Taxation — Material United States Federal Income 
Tax Considerations — Passive Foreign Investment 
Company. You are urged to consult your own tax 
advisors concerning the United States federal income 
tax consequences of the application of the PFIC rules.
There is uncertainty as to whether Hong Kong stamp 
duty will apply to the trading or conversion of our 
ADSs.
We have established a branch register of members 
in Hong Kong, or the Hong Kong share register. Our 
ordinary shares that are traded on the Hong Kong 
Stock Exchange are registered on the Hong Kong 
share register, and the trading of these ordinary 
shares on the Hong Kong Stock Exchange are subject 
to the Hong Kong stamp duty.
Under the Hong Kong Stamp Duty Ordinance, any 
person who effects any sale or purchase of Hong Kong 
stock, defined as stock the transfer of which is required 
to be registered in Hong Kong, is required to pay Hong 
Kong stamp duty. To facilitate ADS-ordinary share 
conversion and trading between the NYSE and the 
Hong Kong Stock Exchange, we have moved a portion 
of our issued ordinary shares from our Cayman share 
register to our Hong Kong share register.
To the best of our knowledge, Hong Kong stamp 
duty has not been levied in practice on the trading 
or conversion of ADSs of companies that are listed in 
both the United States and Hong Kong and that have 
maintained all or a portion of their ordinary shares, 
including ordinary shares underlying ADSs, in their 
Hong Kong share registers. However, it is unclear 
whether, as a matter of Hong Kong law, the trading 
or conversion of ADSs of these dual-listed companies 
constitutes a sale or purchase of the underlying Hong 
Kong-registered ordinary shares that is subject to 
Hong Kong stamp duty. We advise investors to consult 
their own tax advisors on this matter. If Hong Kong 
stamp duty is determined by the competent authority 
to apply to the trading or conversion of our ADSs, the 
trading price and the value of your investment in our 
ADSs or ordinary shares may be affected.
Risk Factors
249
Fiscal Year 2024 Annual Report

Conventions that apply to this Annual Report
Unless the context otherwise requires, references in this annual report to:
•	
“ADSs” are to the American depositary shares, each of which represents eight Shares;
•	
“AI” is to artificial intelligence;
•	
“Alibaba,” “Alibaba Group,” “company,” “our company,” “we,” “our” or “us” are to Alibaba Group 
Holding Limited, a company incorporated in the Cayman Islands with limited liability on June 28, 1999 and, 
where the context requires, its consolidated subsidiaries and its affiliated consolidated entities, including its 
variable interest entities and their subsidiaries, from time to time;
•	
“Alibaba Health” is to Alibaba Health Information Technology Limited, a company incorporated in 
Bermuda on March 11, 1998, the shares of which are listed on the Main Board of the Hong Kong Stock 
Exchange (Stock Code: 0241), and, except where the context otherwise requires, its consolidated 
subsidiaries;
•	
“Alibaba Pictures” is to Alibaba Pictures Group Limited, a company incorporated in Bermuda with 
limited liability on January 6, 1994, the shares of which are listed on the Main Board of the Hong Kong 
Stock Exchange (Stock Code: 1060) and, except where the context otherwise requires, its consolidated 
subsidiaries;
•	
“Alipay” is to Alipay.com Co., Ltd., a company incorporated under the laws of the PRC on December 8, 2004, 
with which we have a long-term contractual relationship and which is a wholly-owned subsidiary of Ant 
Group or, where the context requires, its predecessor entities;
•	
“Analysys” is to Analysys, a research institution;
•	
“annual active consumers” is to user accounts that placed one or more paid orders through the relevant 
platform during the previous twelve months;
•	
“Ant Group” is to Ant Group Co., Ltd. (formerly known as Ant Small and Micro Financial Services Group Co., 
Ltd.), a company organized under the laws of the PRC on October 19, 2000 and, as context requires, its 
consolidated subsidiaries;
•	
“Articles” or “Articles of Association” is to our Amended and Restated Articles of Association (as amended 
and restated from time to time), adopted on September 30, 2020;
•	
“board” or “board of directors” is to our board of directors, unless otherwise stated;
•	
“business day” is to any day (other than a Saturday, Sunday or public holiday) on which banks in relevant 
jurisdictions are generally open for business;
•	
“Cainiao” or “Cainiao Smart Logistics Network Limited” is to Cainiao Smart Logistics Network Limited, a 
company incorporated on May 20, 2015 under the laws of the Cayman Islands and our consolidated subsidiary, 
together with its subsidiaries; where the context requires, also refers to our logistics business segment;
•	
“CCASS” is to the Central Clearing and Settlement System established and operated by Hong Kong 
Securities Clearing Company Limited, a wholly-owned subsidiary of Hong Kong Exchange and Clearing 
Limited;
•	
“China” and the “PRC” is to the People’s Republic of China;
•	
“China commerce retail marketplaces” are to Taobao, Tmall and certain other marketplaces of Taobao 
and Tmall Group;
•	
“Companies (WUMP) Ordinance” is to the Companies (Winding Up and Miscellaneous Provisions) 
Ordinance (Chapter 32 of the Laws of Hong Kong), as amended or supplemented from time to time;
250
Alibaba Group Holding Limited
Definitions

•	
“CSRC” is to the China Securities Regulatory Commission of the PRC;
•	
“Deposit Agreement” is to the deposit agreement, dated as of September 24, 2014, as amended, among 
us, Citibank, N.A. and our ADS holders and beneficial owners from time to time;
•	
“director(s)” are to member(s) of our board, unless otherwise stated;
•	
“DTC” is to The Depository Trust Company, the central book-entry clearing and settlement system for equity 
securities in the United States and the clearance system for our ADSs;
•	
“Ele.me” is to Rajax Holding, a company incorporated under the laws of the Cayman Islands on June 8, 2011 
and our consolidated subsidiary, and Fengniao Investment Holding Limited, a company incorporated under 
the laws of the British Virgin Islands on June 27, 2022 and our consolidated subsidiary, and, except where 
the context otherwise requires, their consolidated subsidiaries and their affiliated consolidated entities, 
including their variable interest entities and their subsidiaries; where the context requires, also refers to our 
on-demand delivery and local services platform under the Ele.me brand;
•	
“Enhanced VIE Structure” is to our enhanced structure for variable interest entities as described in 
“Business Overview — Organizational Structure”;
•	
“Enlightent” is to Enlightent, a research institution;
•	
“EU” is to the European Union;
•	
“FMCG” is to fast-moving consumer goods;
•	
“foreign private issuer” is to such term as defined in Rule 3b-4 under the U.S. Exchange Act;
•	
“Gartner” are to Gartner, Inc.; the Gartner content described herein (the “Gartner Content”) represent(s) 
research opinion or viewpoints published, as part of a syndicated subscription service, by Gartner, Inc. 
(“Gartner”), and is not a representation of fact; Gartner Content speaks as of its original publication date 
(and not as of the date of this annual report), and the opinions expressed in the Gartner Content are subject 
to change without notice. Gartner does not endorse any vendor, product or service depicted in its research 
publications, and does not advise technology users to select only those vendors with the highest ratings or 
other designation. Gartner research publications consist of the opinions of Gartner’s research organization 
and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, 
with respect to this research, including any warranties of merchantability or fitness for a particular purpose; 
GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and 
internationally and is used herein with permission. All rights reserved;
•	
“GDP” is to gross domestic product;
•	
“GDPR” is to the EU General Data Protection Regulation;
•	
“GMV” is to the value of paid orders of products and services on our marketplaces, including shipping 
charges paid by buyers to sellers;
•	
“HK$” or “Hong Kong dollars” or “HKD” are to Hong Kong dollars, the lawful currency of Hong Kong;
•	
“Hong Kong” or “Hong Kong S.A.R.” is to the Hong Kong Special Administrative Region of the PRC;
•	
“Hong Kong Listing Rules” are to the Rules Governing the Listing of Securities on The Stock Exchange of 
Hong Kong Limited, as amended or supplemented from time to time;
•	
“Hong Kong Share Registrar” is to Computershare Hong Kong Investor Services Limited;
•	
“Hong Kong Stock Exchange” is to The Stock Exchange of Hong Kong Limited;
•	
“IaaS” is to infrastructure-as-a-service;
•	
“ICP(s)” are to Internet content provider(s);
•	
“IDC” is to International Data Corporation, a research institution;
•	
“IPO” is to initial public offering;
Definitions
251
Fiscal Year 2024 Annual Report

•	
“IT” is to information technology;
•	
“Junao” is to Hangzhou Junao Equity Investment Partnership (Limited Partnership), a limited liability 
partnership incorporated under the laws of the PRC;
•	
“Junhan” is to Hangzhou Junhan Equity Investment Partnership (Limited Partnership), a limited liability 
partnership incorporated under the laws of the PRC;
•	
“Lazada” is to Lazada South East Asia Pte. Ltd., a company incorporated under the laws of the Republic of 
Singapore on January 19, 2012 and our consolidated subsidiary, and, except where the context otherwise 
requires, its consolidated subsidiaries and affiliated consolidated entities;
•	
“LLM” is to large language model;
•	
“MaaS” is to model-as-a-service;
•	
“major subsidiaries” are to the subsidiaries identified in our corporate structure chart in “Business 
Overview — Organizational Structure”;
•	
“major variable interest entities” or “major VIEs” are to the variable interest entities that account for a 
significant majority of total revenue and assets of the variable interest entities as a group as described in 
“Management Discussion and Analysis — Operating Results — Variable Interest Entity Financial Information”;
•	
“Memorandum” is to our memorandum of association (as amended from time to time);
•	
“MIIT” is to the Ministry of Industry and Information Technology of the PRC;
•	
“MOF” is to the Ministry of Finance of the PRC;
•	
“MOFCOM” is to the Ministry of Commerce of the PRC;
•	
“NDRC” is to the National Development and Reform Commission of the PRC;
•	
“NYSE” is to the New York Stock Exchange;
•	
“online GMV” is to the GMV of China commerce retail marketplaces;
•	
“orders” unless the context otherwise requires, are to each paid order from a transaction between a buyer 
and a seller for products and services on the relevant platform, even if the order includes multiple items, 
during the specified period;
•	
our “wholesale marketplaces” are to 1688.com and Alibaba.com, collectively;
•	
“P4P” is to pay-for-performance;
•	
“PaaS” is to platform-as-a-service;
•	
“PBOC” is to the People’s Bank of China;
•	
“PCAOB” is to the Public Company Accounting Oversight Board;
•	
“PRC government” or “State” is to the central government of the PRC, including all political subdivisions 
(including provincial, municipal and other regional or local government entities) and its organs or, as the 
context requires, any of them;
•	
“Principal Share Registrar” is to Maples Fund Services (Cayman) Limited;
•	
“QuestMobile” is to QuestMobile, a research institution;
•	
“representative variable interest entities” or “representative VIEs” are to the variable interest entities 
identified in our corporate structure chart in “Business Overview — Organizational Structure”;
•	
“RMB” or “Renminbi” is to Renminbi, the lawful currency of the PRC;
Definitions
252
Alibaba Group Holding Limited

•	
“RSU(s)” are to restricted share unit(s);
•	
“SaaS” is to software-as-a-service;
•	
“SAFE” is to the State Administration of Foreign Exchange of the PRC, the PRC governmental agency 
responsible for matters relating to foreign exchange administration, including local branches, when 
applicable;
•	
“SAIC” is to State Administration for Industry and Commerce of the PRC, which has been merged into SAMR;
•	
“SAMR” is to the State Administration for Market Regulation of the PRC;
•	
“SAPA” is to a share and asset purchase agreement by and among us, Ant Group, Altaba Inc. (formerly 
known as Yahoo! Inc.), SoftBank and the other parties named therein, dated August 12, 2014, together with 
any subsequent amendments as the context requires;
•	
“SEC” is to the United States Securities and Exchange Commission;
•	
“Sensor Tower” is to Sensor Tower, a research institution;
•	
“SFC” is to the Securities and Futures Commission of Hong Kong;
•	
“SFO” is to the Securities and Futures Ordinance (Chapter 571 of the Laws of Hong Kong), as amended or 
supplemented from time to time;
•	
“Share Split” is to the subdivision of each ordinary share into eight Shares, pursuant to which the par value 
of our Shares was correspondingly changed from US$0.000025 per Share to US$0.000003125 per Share, 
with effect from July 30, 2019; immediately after the Share Split became effective, our authorized share 
capital became US$100,000 divided into 32,000,000,000 Shares of par value US$0.000003125 per Share;
•	
“shareholder(s)” are to holder(s) of Shares and, where the context requires, ADSs;
•	
“Share(s)” or “ordinary share(s)” are to ordinary share(s) in our capital with par value of US$0.000003125 
each;
•	
“SMEs” are to small and medium-sized enterprises;
•	
“SoftBank” is to SoftBank Group Corp. (formerly known as SoftBank Corp.), and, except where the context 
otherwise requires, its consolidated subsidiaries;
•	
“STA” is to the State Taxation Administration of the PRC;
•	
“Sun Art” is to Sun Art Retail Group Limited, a company incorporated under the laws of Hong Kong on 
December 13, 2000 with limited liability, the shares of which are listed on the Main Board of the Hong Kong 
Stock Exchange (Stock Code: 6808), and except where the context requires, its consolidated subsidiaries;
•	
“Takeovers Codes” are to Hong Kong’s Codes on Takeovers and Mergers and Share Buy-backs issued by 
the SFC;
•	
“take rate” is calculated by dividing customer management revenue of Taobao and Tmall Group by online 
GMV, which represents revenue as a percentage of overall volume generated on our China commerce retail 
marketplaces;
•	
“UK” are to the United Kingdom of Great Britain and Northern Ireland;
•	
“U.S.” or “United States” is to the United States of America, its territories, its possessions and all areas 
subject to its jurisdiction;
•	
“US$” or “U.S. dollars” are to the lawful currency of the United States;
•	
“U.S. Exchange Act” is to the United States Securities Exchange Act of 1934, as amended, and the rules and 
regulations promulgated thereunder;
Definitions
253
Fiscal Year 2024 Annual Report

•	
“U.S. GAAP” is to accounting principles generally accepted in the United States;
•	
“U.S. Securities Act” is to the United States Securities Act of 1933, as amended, and the rules and 
regulations promulgated thereunder;
•	
“USTR” is to the Office of the U.S. Trade Representative;
•	
“variable interest entities” or “VIE(s)” are to the variable interest entities that are incorporated and owned 
by PRC citizens or by PRC entities owned and/or controlled by PRC citizens, where applicable, that hold the 
ICP licenses, or other business operation licenses or approvals, and generally operate the various websites 
and/or mobile apps for our Internet businesses or other businesses in which foreign investment is restricted 
or prohibited, and are consolidated into our consolidated financial statements in accordance with U.S. 
GAAP;
•	
“VAT” is to value-added tax; all amounts are exclusive of VAT in this annual report except where indicated 
otherwise;
•	
“VIE structure” or “Contractual Arrangements” are to the variable interest entity structure;
•	
“Youku” is to Youku Tudou Inc., a company incorporated under the laws of the Cayman Islands on 
September 20, 2005 and our indirect wholly-owned subsidiary, and, except where the context otherwise 
requires, its consolidated subsidiaries and its affiliated consolidated entities, including its variable interest 
entities and their subsidiaries; where the context requires, Youku also refers to our online video platform 
under the Youku brand; and
•	
“Yunfeng Fund(s)” are to one or more Yunfeng investment funds established by Yunfeng Capital Limited or 
its affiliates, in which Jack Ma currently holds minority interest in the general partners.
Exchange Rate Information
Our reporting currency is the Renminbi. This annual report contains translations of Renminbi and Hong Kong 
dollar amounts into U.S. dollars at specific rates solely for the convenience of the reader. Unless otherwise stated, 
all translations of Renminbi and Hong Kong dollars into U.S. dollars and from U.S. dollars into Renminbi in this 
annual report were made at a rate of RMB7.2203 to US$1.00 and HK$7.8259 to US$1.00, the respective exchange 
rates on March 29, 2024 set forth in the H.10 statistical release of the Federal Reserve Board. We make no 
representation that any Renminbi, Hong Kong dollar or U.S. dollar amounts referred to in this annual report could 
have been, or could be, converted into U.S. dollars, Renminbi or Hong Kong dollars, as the case may be, at any 
particular rate or at all.
Language
The English version of this annual report prevail over the Chinese version.
The English names of the PRC entities, PRC laws or regulations, and the PRC governmental authorities referred to 
in this annual report are translations from their Chinese names and are for identification purposes. If there is any 
inconsistency, the Chinese names shall prevail.
Forward-Looking Statements
This annual report contains forward-looking statements. These statements are made under the “safe harbor” 
provision under Section 21E of the U.S. Exchange Act, and as defined in the Private Securities Litigation Reform 
Act of 1995. Forward-looking statements can be identified by words or phrases such as “may,” “will,” “expect,” 
“anticipate,” “future,” “aim,” “estimate,” “intend,” “seek,” “plan,” “believe,” “potential,” “continue,” 
“ongoing,” “target,” “guidance,” “is/are likely to” or other similar expressions. The forward-looking statements 
included in this annual report relate to, among others:
•	
our new organizational and governance structure and strategic benefits of this new structure;
•	
our growth strategies and business plans;
Definitions
254
Alibaba Group Holding Limited

•	
our future business development, results of operations and financial condition;
•	
trends and competition in commerce and cloud computing and the other industries in which we operate, 
both in China and globally, as well as trends in technology innovation, research and development and 
application, including AI technologies;
•	
our continuing investments in our businesses;
•	
expected changes in our revenues and certain cost and expense items and our margins;
•	
fluctuations in general economic and business conditions, such as inflation and interest rates, in China and 
globally;
•	
geopolitical tensions and national trade, investment, protectionist and other policies (including those 
relating to export control and economic or trade sanctions, such as export control of chips) that could place 
restrictions on economic and commercial activities;
•	
the regulatory environment in which we and companies integral to our ecosystem operate in China and 
globally;
•	
expected results of regulatory investigations, litigations and other proceedings;
•	
our sustainability goals;
•	
our plan to convert to primary listing in Hong Kong; and
•	
assumptions underlying or related to any of the foregoing.
Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual 
results to differ materially from those contained in any forward-looking statement. These factors include but 
are not limited to the following: our corporate structure, including the VIE structure we use to operate certain 
businesses in the PRC; the implementation of our new organizational and governance structure; our ability to 
maintain the trusted status of our ecosystem; our ability to compete, innovate and maintain or grow our revenue 
or business, including expanding our international and cross-border businesses and operations, adopting new 
technologies and managing a large and complex organization; risks associated with sustained investments in 
our businesses; fluctuations in general economic and business conditions in China and globally; uncertainties 
arising from competition among countries and geopolitical tensions, including protectionist or national security 
policies and export control, economic or trade sanctions; risks associated with our acquisitions, investments and 
alliances; uncertainties and risks associated with a broad range of complex laws and regulations (including in 
the areas of data security and privacy protection, anti-monopoly and anti-unfair competition, content regulation, 
consumer protection and regulation of Internet platforms) in the PRC and globally; cybersecurity risks and 
assumptions underlying or related to any of the foregoing. Please also see “Risk Factors.”
The forward-looking statements made in this annual report relate only to events or information as of the date 
on which the statements are made in this annual report and are based on current expectations, assumptions, 
estimates and projections. We undertake no obligation to update any forward-looking statements to reflect 
events or circumstances after the date on which the statements are made or to reflect the occurrence of 
unanticipated events. You should read this annual report and the documents that we have referred to in this 
annual report completely and with the understanding that our actual future results may be materially different 
from what we expect.
Definitions
255
Fiscal Year 2024 Annual Report

Financial  
Statements

258
Alibaba Group Holding Limited
Independent Auditor’s Report
To the Shareholders of Alibaba Group Holding Limited
(incorporated in the Cayman Islands with limited liability)
Opinion
What we have audited
The consolidated financial statements of Alibaba Group Holding Limited and its subsidiaries (the “Company”), 
which are set out on pages 263 to 343, comprise:
•	
the consolidated balance sheet as of March 31, 2024;
•	
the consolidated income statement for the year then ended;
•	
the consolidated statement of comprehensive income for the year then ended;
•	
the consolidated statement of changes in shareholders’ equity for the year then ended;
•	
the consolidated statement of cash flows for the year then ended; and
•	
the notes to the consolidated financial statements, which include significant accounting policies and other 
explanatory information.
Our opinion
In our opinion, the consolidated financial statements give a true and fair view of the consolidated financial 
position of the Company as of March 31, 2024, and of its consolidated financial performance and its 
consolidated cash flows for the year then ended in accordance with accounting principles generally accepted in 
the United States of America (“U.S. GAAP”).
Basis for Opinion
We conducted our audit in accordance with International Standards on Auditing (“ISAs”). Our responsibilities 
under those standards are further described in the Auditor’s Responsibilities for the Audit of the Consolidated 
Financial Statements section of our report.
We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our 
opinion.
Independence
We are independent of the Company in accordance with the International Code of Ethics for Professional 
Accountants (including International Independence Standards) issued by the International Ethics Standards 
Board for Accountants (“IESBA Code”), and we have fulfilled our other ethical responsibilities in accordance with 
the IESBA Code.

259
Fiscal Year 2024 Annual Report
Independent Auditor’s Report
Key Audit Matters
Key audit matters are those matters that, in our professional judgment, were of most significance in our audit of 
the consolidated financial statements of the current period. These matters were addressed in the context of our 
audit of the consolidated financial statements as a whole, and in forming our opinion thereon, and we do not 
provide a separate opinion on these matters.
Key audit matters identified in our audit are summarized as follows:
•	
Impairment assessment on goodwill relating to a reporting unit under Digital Media and Entertainment 
Group
•	
Fair value determination related to investments in privately held companies accounted for using the 
measurement alternative
Key Audit Matter
How our audit addressed the Key Audit Matter
Impairment assessment on goodwill relating 
to a reporting unit under Digital Media and 
Entertainment Group
Refer to Note 2(y) and Note 17 to the consolidated 
financial statements.
As a result of the annual impairment test, the 
Company recognized a goodwill impairment charge 
of RMB8,490 million relating to a reporting unit 
under Digital Media and Entertainment Group during 
the year ended March 31, 2024. The fair value of 
the reporting unit was determined based on the 
discounted cash flow analysis using the assumptions 
including the future growth rates and the weighted 
average cost of capital.
We focus on this area because the impairment 
assessment on goodwill relating to a reporting unit 
under Digital Media and Entertainment Group is 
subject to a high degree of estimation uncertainty. 
The inherent risk in relation to the impairment 
assessment on goodwill relating to the reporting unit 
is considered significant due to significant judgement 
involved. 
We obtained an understanding of management’s 
internal control and assessment process for the 
impairment assessment on goodwill relating to a 
reporting unit under Digital Media and Entertainment 
Group and assessed the inherent risk of material 
misstatements by considering the degree of 
estimation uncertainty and level of other inherent risk 
factors such as subjectivity.
We tested the effectiveness of controls relating to 
management’s impairment assessment on goodwill 
relating to a reporting unit under Digital Media and 
Entertainment Group, including controls relating to 
fair value determination of the reporting unit.
We evaluated the appropriateness of the valuation 
method.
We tested the completeness, mathematical accuracy 
and relevance of the key underlying data used in the 
valuation.
We evaluated the reasonableness of the significant 
assumptions related to the future growth rates and 
the weighted average cost of capital used in the 
valuation by considering (i) the past performance 
of the reporting unit; (ii) the weighted average cost 
of capital of comparable businesses; and (iii) the 
consistency with external market, economic and 
industry data.

260
Alibaba Group Holding Limited
Independent Auditor’s Report
Key Audit Matter
How our audit addressed the Key Audit Matter
Professionals with specialized skill and knowledge 
were used to assist in evaluating the appropriateness 
of the valuation method, and the reasonableness 
of the future growth rate for terminal value and 
the weighted average cost of capital used in the 
valuation.
We found that the assumptions adopted and 
estimations made by management were supported 
by the evidence we gathered and were consistent 
with our understanding.
Fair value determination related to investments in 
privately held companies accounted for using the 
measurement alternative
Refer to Note 2(t), Note 11 and Note 12 to the 
consolidated financial statements.
The Group’s investments in privately held companies 
accounted for using the measurement alternative 
were RMB89,660 million as of March 31, 2024.
Management recorded these investments at cost, 
less impairment, with subsequent adjustments for 
observable price changes resulting from orderly 
transactions for identical or similar investments of 
the same issuer. Management recorded fair value 
adjustments to a portion of these investments with 
observable price changes during the year ended 
March 31, 2024. The fair value of these investments 
was determined based on valuation methods using 
the observable transaction price at the transaction 
date and considering the rights and obligations 
of the securities and other unobservable inputs 
including volatility.
We focus on this area because the fair value 
determination related to investments in privately held 
companies accounted for using the measurement 
alternative is subject to a high degree of estimation 
uncertainty. The inherent risk in relation to the fair 
value determination related to these investments is 
considered significant due to significant judgement 
involved. 
We obtained an understanding of management’s 
internal control and assessment process for the 
fair value determination related to investments in 
privately held companies accounted for using the 
measurement alternative and assessed the inherent 
risk of material misstatements by considering the 
degree of estimation uncertainty and level of other 
inherent risk factors such as subjectivity.
We tested the effectiveness of controls relating to fair 
value determination of these investments, including 
controls over management’s assessment of whether 
the observable transaction is orderly and whether 
the investment involved is identical or similar to the 
Group’s investment of the same issuer and controls 
over the determination of the fair value adjustments.
We evaluated whether the observable transaction 
is orderly and whether the investment involved is 
identical or similar to the Group’s investment of the 
same issuer.
We tested the completeness, mathematical accuracy 
and relevance of key underlying data used in the 
valuation.
We evaluated the rights and obligations of the 
securities and other unobservable inputs including 
volatility used in the valuation. The rights and 
obligations of the securities were evaluated by 
reading the investment agreements. The volatility 
was evaluated by considering the external market 
and industry data of comparable businesses.

261
Fiscal Year 2024 Annual Report
Independent Auditor’s Report
Key Audit Matter
How our audit addressed the Key Audit Matter
Professionals with specialized skill and knowledge 
were used to assist in evaluating the rights and 
obligations of the securities, and the reasonableness 
of the volatility used in the valuation.
We found that the assumptions adopted and 
estimations made by management were supported 
by the evidence we gathered and were consistent 
with our understanding.
Other Information
The directors of Alibaba Group Holding Limited are responsible for the other information. The other information 
comprises all of the information included in the annual report other than the consolidated financial statements 
and our auditor’s report thereon.
Our opinion on the consolidated financial statements does not cover the other information and we do not 
express any form of assurance conclusion thereon.
In connection with our audit of the consolidated financial statements, our responsibility is to read the other 
information and, in doing so, consider whether the other information is materially inconsistent with the 
consolidated financial statements or our knowledge obtained in the audit, or otherwise appears to be materially 
misstated.
If, based on the work we have performed, we conclude that there is a material misstatement of this other 
information, we are required to report that fact. We have nothing to report in this regard.
Responsibilities of Directors and the Audit Committee for the Consolidated Financial 
Statements
The directors of Alibaba Group Holding Limited are responsible for the preparation of the consolidated financial 
statements that give a true and fair view in accordance with U.S. GAAP, and for such internal control as the 
directors determine is necessary to enable the preparation of consolidated financial statements that are free 
from material misstatement, whether due to fraud or error.
In preparing the consolidated financial statements, the directors are required to evaluate whether there are 
conditions or events, considered in the aggregate, that raise substantial doubt about the Company’s ability to 
continue as a going concern for one year after the date the consolidated financial statements are available to be 
issued.
The Audit Committee is responsible for overseeing the Company’s financial reporting process.
Auditor’s Responsibilities for the Audit of the Consolidated Financial Statements
Our objectives are to obtain reasonable assurance about whether the consolidated financial statements as 
a whole are free from material misstatement, whether due to fraud or error, and to issue an auditor’s report 
that includes our opinion. We report our opinion solely to you, as a body, and for no other purpose. We do not 
assume responsibility towards or accept liability to any other person for the contents of this report. Reasonable 
assurance is a high level of assurance, but is not a guarantee that an audit conducted in accordance with ISAs 
will always detect a material misstatement when it exists. Misstatements can arise from fraud or error and are 
considered material if, individually or in the aggregate, they could reasonably be expected to influence the 
economic decisions of users taken on the basis of these consolidated financial statements.

262
Alibaba Group Holding Limited
Independent Auditor’s Report
As part of an audit in accordance with ISAs, we exercise professional judgment and maintain professional 
scepticism throughout the audit. We also:
•	
Identify and assess the risks of material misstatement of the consolidated financial statements, whether 
due to fraud or error, design and perform audit procedures responsive to those risks, and obtain audit 
evidence that is sufficient and appropriate to provide a basis for our opinion. The risk of not detecting 
a material misstatement resulting from fraud is higher than for one resulting from error, as fraud may 
involve collusion, forgery, intentional omissions, misrepresentations, or the override of internal control.
•	
Obtain an understanding of internal control relevant to the audit in order to design audit procedures that 
are appropriate in the circumstances, but not for the purpose of expressing an opinion on the effectiveness 
of the Company’s internal control.
•	
Evaluate the appropriateness of accounting policies used and the reasonableness of accounting estimates 
and related disclosures made by the directors.
•	
Conclude on the appropriateness of the directors’ use of the going concern basis of accounting and, based 
on the audit evidence obtained, whether a material uncertainty exists related to events or conditions 
that may cast substantial doubt on the Company’s ability to continue as a going concern. If we conclude 
that a material uncertainty exists, we are required to draw attention in our auditor’s report to the related 
disclosures in the consolidated financial statements or, if such disclosures are inadequate, to modify our 
opinion. Our conclusions are based on the audit evidence obtained up to the date of our auditor’s report. 
However, future events or conditions may cause the Company to cease to continue as a going concern.
•	
Evaluate the overall presentation, structure and content of the consolidated financial statements, including 
the disclosures, and whether the consolidated financial statements represent the underlying transactions 
and events in a manner that achieves fair presentation.
•	
Obtain sufficient appropriate audit evidence regarding the financial information of the entities or 
business activities within the Company to express an opinion on the consolidated financial statements. 
We are responsible for the direction, supervision and performance of the group audit. We remain solely 
responsible for our audit opinion.
We communicate with the Audit Committee regarding, among other matters, the planned scope and timing of 
the audit and significant audit findings, including any significant deficiencies in internal control that we identify 
during our audit.
We also provide the Audit Committee with a statement that we have complied with relevant ethical requirements 
regarding independence, and to communicate with them all relationships and other matters that may 
reasonably be thought to bear on our independence, and where applicable, actions taken to eliminate threats 
or safeguards applied.
From the matters communicated with the Audit Committee, we determine those matters that were of most 
significance in the audit of the consolidated financial statements of the current period and are therefore the 
key audit matters. We describe these matters in our auditor’s report unless law or regulation precludes public 
disclosure about the matter or when, in extremely rare circumstances, we determine that a matter should not be 
communicated in our report because the adverse consequences of doing so would reasonably be expected to 
outweigh the public interest benefits of such communication.
The engagement partner on the audit resulting in this independent auditor’s report is Shin Wai Kit Ricky.
PricewaterhouseCoopers 
Certified Public Accountants
Hong Kong, May 23, 2024

263
Fiscal Year 2024 Annual Report
Consolidated Income Statements
Year ended March 31,
2022
2023
2024
RMB
RMB
RMB
US$
(Note 2(a))
(in millions, except per share data)
Notes
Revenue
5, 22
853,062
868,687
941,168
130,350
Cost of revenue
22
(539,450)
(549,695)
(586,323)
(81,205)
Product development expenses
22
(55,465)
(56,744)
(52,256)
(7,237)
Sales and marketing expenses
22
(119,799)
(103,496)
(115,141)
(15,947)
General and administrative expenses
22
(31,922)
(42,183)
(41,985)
(5,815)
Amortization and impairment of 
  intangible assets
(11,647)
(13,504)
(21,592)
(2,990)
Impairment of goodwill
17
(25,141)
(2,714)
(10,521)
(1,457)
Income from operations
69,638
100,351
113,350
15,699
Interest and investment income, net
(15,702)
(11,071)
(9,964)
(1,380)
Interest expense
(4,909)
(5,918)
(7,947)
(1,101)
Other income, net
22
10,523
5,823
6,157
853
Income before income tax and share of 
  results of equity method investees
59,550
89,185
101,596
14,071
Income tax expenses
7
(26,815)
(15,549)
(22,529)
(3,120)
Share of results of equity method 
  investees
14,344
(8,063)
(7,735)
(1,072)
Net income
47,079
65,573
71,332
9,879
Net loss attributable to noncontrolling 
  interests
15,170
7,210
8,677
1,202
Net income attributable to Alibaba 
  Group Holding Limited
62,249
72,783
80,009
11,081
Accretion of mezzanine equity
(290)
(274)
(268)
(37)
Net income attributable to ordinary 
  shareholders
61,959
72,509
79,741
11,044
Earnings per share attributable  to 
  ordinary shareholders
9
    Basic
2.87
3.46
3.95
0.55
    Diluted
2.84
3.43
3.91
0.54
Earnings per ADS attributable to 
  ordinary shareholders (one ADS 
  equals eight ordinary shares)
9
    Basic
22.99
27.65
31.61
4.38
    Diluted
22.74
27.46
31.24
4.33
Weighted average number of shares 
  used in computing earnings per share 
  (million shares)
9
    Basic
21,558
20,980
20,182
    Diluted
21,787
21,114
20,359
The accompanying notes form an integral part of these consolidated financial statements.

264
Alibaba Group Holding Limited
Consolidated Statements of Comprehensive Income
Year ended March 31,
2022
2023
2024
RMB
RMB
RMB
US$
(Note 2(a))
(in millions)
Net income
47,079
65,573
71,332
9,879
Other comprehensive (loss) income:
  — Foreign currency translation:
      Change in unrealized (losses) gains, 
        net of tax
(15,470)
22,332
13,502
1,870
  — Share of other comprehensive income of 
      equity method investees:
      Change in unrealized (losses) gains
(784)
1,493
980
136
  — Interest rate swaps under hedge accounting 
      and others:
      Change in unrealized gains (losses)
157
10
(97)
(13)
Other comprehensive (loss) income
(16,097)
23,835
14,385
1,993
Total comprehensive income
30,982
89,408
85,717
11,872
Total comprehensive loss attributable to 
  noncontrolling interests
17,361
6,480
8,364
1,158
Total comprehensive income attributable to 
  ordinary shareholders
48,343
95,888
94,081
13,030
The accompanying notes form an integral part of these consolidated financial statements.

265
Fiscal Year 2024 Annual Report
Consolidated Balance Sheets
The accompanying notes form an integral part of these consolidated financial statements.
As of March 31,
2023
2024
RMB
RMB
US$
(Note 2(a))
(in millions)
Notes
Assets
Current assets:
  Cash and cash equivalents
2(p)
193,086
248,125
34,365
  Short-term investments
2(q)
326,492
262,955
36,419
  Restricted cash and escrow receivables
10
36,424
38,299
5,304
  Equity securities and other investments
11
4,892
59,949
8,303
  Prepayments, receivables and other assets
13
137,072
143,536
19,879
Total current assets
697,966
752,864
104,270
Equity securities and other investments
11
245,737
220,942
30,600
Prepayments, receivables and other assets
13
110,926
116,102
16,080
Investments in equity method investees
14
207,380
203,131
28,133
Property and equipment, net
15
176,031
185,161
25,645
Intangible assets, net
16
46,913
26,950
3,733
Goodwill
17
268,091
259,679
35,965
Total assets
1,753,044
1,764,829
244,426
Liabilities, mezzanine equity and shareholders’ equity
Current liabilities:
  Current bank borrowings
20
7,466
12,749
1,766
  Current unsecured senior notes
21
4,800
16,252
2,251
  Income tax payable
12,543
9,068
1,256
  Accrued expenses, accounts payable and 
    other liabilities
19
275,950
297,883
41,256
  Merchant deposits
2(ac)
13,297
12,737
1,764
  Deferred revenue and customer advances
18
71,295
72,818
10,085
Total current liabilities
385,351
421,507
58,378
Deferred revenue
18
3,560
4,069
564
Deferred tax liabilities
7
61,745
53,012
7,342
Non-current bank borrowings
20
52,023
55,686
7,712
Non-current unsecured senior notes
21
97,065
86,089
11,923
Other liabilities
19
30,379
31,867
4,414
Total liabilities
630,123
652,230
90,333

266
Alibaba Group Holding Limited
Consolidated Balance Sheets
As of March 31,
2023
2024
RMB
RMB
US$
(Note 2(a))
(in millions)
Notes
Commitments and contingencies
24, 25
Mezzanine equity
9,858
10,728
1,486
Shareholders’ equity:
  Ordinary shares, US$0.000003125 par value; 
    32,000,000,000 shares authorized as of 
    March 31, 2023 and 2024; 20,526,017,712 and 
    19,469,126,956 shares issued and outstanding as 
    of March 31, 2023 and 2024 respectively
1
1
—
  Additional paid-in capital
416,880
397,999
55,122
  Treasury shares, at cost
2(af)
(28,763)
(27,684)
(3,834)
  Subscription receivables
(49)
—
—
  Statutory reserves
2(ag)
12,977
14,733
2,040
  Accumulated other comprehensive (loss) income
    Cumulative translation adjustments
(10,476)
3,635
503
    Unrealized gains (losses) on interest rate swaps 
      and others
59
(37)
(5)
  Retained earnings
599,028
597,897
82,809
Total shareholders’ equity
989,657
986,544
136,635
Noncontrolling interests
123,406
115,327
15,972
Total equity
1,113,063
1,101,871
152,607
Total liabilities, mezzanine equity and equity
1,753,044
1,764,829
244,426
The accompanying notes form an integral part of these consolidated financial statements.

267
Fiscal Year 2024 Annual Report
Consolidated Statements of Changes in Shareholders’ Equity
Ordinary shares
Accumulated other
comprehensive income (loss)
Share
Amount
Additional
paid-in
capital
Treasury
shares
Subscription
receivables
Statutory
reserves
Cumulative
translation
adjustments
Unrealized
gains (losses) 
on interest
rate swaps
and others
Retained
earnings
Total
shareholders’
equity
Noncontrolling
interests
Total
equity
RMB
RMB
RMB
RMB
RMB
RMB
RMB
RMB
RMB
RMB
RMB
(in millions, except per share data)
Balance as of April 1, 2021
21,699,031,448
1
394,308
—
(47)
7,347
(18,930)
(133)
554,924
937,470
137,491
1,074,961
Foreign currency translation adjustment
—
—
—
—
1
—
(13,470)
3
—
(13,466)
(2,003)
(15,469)
Share of additional paid-in capital and other 
  comprehensive income of equity method investees
—
—
(445)
—
—
—
(784)
—
—
(1,229)
2
(1,227)
Change in fair value of interest rate swaps under hedge 
  accounting and others
—
—
—
—
—
—
—
157
—
157
—
157
Net income for the year
—
—
—
—
—
—
—
—
62,249
62,249
(15,358)
46,891
Acquisition of subsidiaries
—
—
—
—
—
—
—
—
—
—
59
59
Issuance of shares, including vesting of RSUs and early 
  exercised options and exercise of share options
177,096,968
—
109
—
—
—
—
—
—
109
—
109
Repurchase and retirement of ordinary shares
(518,805,304)
—
(8,567)
(2,221)
—
—
—
—
(51,124)
(61,912)
—
(61,912)
Transactions with noncontrolling interests
—
—
6,057
—
—
—
—
—
—
6,057
(38)
6,019
Amortization of compensation cost
—
—
19,334
—
—
—
—
—
—
19,334
4,670
24,004
Appropriation to statutory reserves
—
—
—
—
—
2,492
—
—
(2,492)
—
—
—
Others
—
—
(290)
—
—
—
—
—
—
(290)
(764)
(1,054)
Balance as of March 31, 2022
21,357,323,112
1
410,506
(2,221)
(46)
9,839
(33,184)
27
563,557
948,479
124,059
1,072,538
The accompanying notes form an integral part of these consolidated financial statements.

268
Alibaba Group Holding Limited
Consolidated Statements of Changes in Shareholders’ Equity
Ordinary shares
Accumulated other
comprehensive income (loss)
Share
Amount
Additional
paid-in
capital
Treasury
shares
Subscription
receivables
Statutory
reserves
Cumulative
translation
adjustments
Unrealized
gains (losses) 
on interest
rate swaps
and others
Retained
earnings
Total
shareholders’
equity
Noncontrolling
interests
Total
equity
RMB
RMB
RMB
RMB
RMB
RMB
RMB
RMB
RMB
RMB
RMB
(in millions, except per share data)
Balance as of April 1, 2022
21,357,323,112
1
410,506
(2,221)
(46)
9,839
(33,184)
27
563,557
948,479
124,059
1,072,538
Foreign currency translation adjustment
—
—
—
—
(3)
—
21,236
1
—
21,234
1,095
22,329
Share of additional paid-in capital and other 
  comprehensive income of equity method investees
—
—
(1,031)
—
—
—
1,472
21
—
462
(4)
458
Change in fair value of interest rate swaps under hedge 
  accounting and others
—
—
—
—
—
—
—
10
—
10
—
10
Net income for the year
—
—
—
—
—
—
—
—
72,783
72,783
(7,575)
65,208
Acquisition of subsidiaries
—
—
—
—
—
—
—
—
—
—
38
38
Issuance of shares, including vesting of RSUs and early 
  exercised options and exercise of share options
201,547,520
—
11
—
—
—
—
—
—
11
—
11
Repurchase and retirement of ordinary shares
(1,039,252,920)
—
(13,990)
(26,542)
—
—
—
—
(34,174)
(74,706)
—
(74,706)
Transactions with noncontrolling interests
—
—
(3,987)
—
—
—
—
—
—
(3,987)
1,673
(2,314)
Amortization of compensation cost
—
—
25,134
—
—
—
—
—
—
25,134
5,462
30,596
Equity-settled donation
6,400,000
—
511
—
—
—
—
—
—
511
—
511
Appropriation to statutory reserves
—
—
—
—
—
3,138
—
—
(3,138)
—
—
—
Others
—
—
(274)
—
—
—
—
—
—
(274)
(1,342)
(1,616)
Balance as of March 31, 2023
20,526,017,712
1
416,880
(28,763)
(49)
12,977
(10,476)
59
599,028
989,657
123,406
1,113,063
The accompanying notes form an integral part of these consolidated financial statements.

269
Fiscal Year 2024 Annual Report
Consolidated Statements of Changes in Shareholders’ Equity
Ordinary shares
Accumulated other
comprehensive income (loss)
Share
Amount
Additional
paid-in
capital
Treasury
shares
Subscription
receivables
Statutory
reserves
Cumulative
translation
adjustments
Unrealized
gains (losses) 
on interest
rate swaps
and others
Retained
earnings
Total
shareholders’
equity
Noncontrolling
interests
Total
equity
RMB
RMB
RMB
RMB
RMB
RMB
RMB
RMB
RMB
RMB
RMB
(in millions, except per share data)
Balance as of April 1, 2023
20,526,017,712
1
416,880
(28,763)
(49)
12,977
(10,476)
59
599,028
989,657
123,406
1,113,063
Foreign currency translation adjustment, net of tax
—
—
—
—
(3)
—
13,006
2
—
13,005
494
13,499
Share of additional paid-in capital and other 
  comprehensive income of equity method investees
—
—
(298)
—
—
—
981
(1)
—
682
—
682
Change in fair value of interest rate swaps under hedge 
  accounting and others
—
—
—
—
—
—
—
(97)
—
(97)
—
(97)
Net income for the year
—
—
—
—
—
—
—
—
80,009
80,009
(8,858)
71,151
Acquisition of subsidiaries
—
—
—
—
—
—
—
—
—
—
98
98
Deconsolidation of subsidiaries
—
—
—
—
—
—
124
—
—
124
24
148
Issuance of shares, including vesting of RSUs and early 
  exercised options and exercise of share options
192,305,904
—
842
—
—
—
—
—
—
842
—
842
Repurchase and retirement of ordinary shares
(1,249,196,660)
—
(29,313)
1,079
—
—
—
—
(60,842)
(89,076)
—
(89,076)
Transactions with noncontrolling interests
—
—
(1,375)
—
—
—
—
—
—
(1,375)
(5,349)
(6,724)
Amortization of compensation cost
—
—
11,531
—
—
—
—
—
—
11,531
5,862
17,393
Declaration of dividends
—
—
—
—
—
—
—
—
(18,542)
(18,542)
—
(18,542)
Appropriation to statutory reserves
—
—
—
—
—
1,756
—
—
(1,756)
—
—
—
Others
—
—
(268)
—
52
—
—
—
—
(216)
(350)
(566)
Balance as of March 31, 2024
19,469,126,956
1
397,999
(27,684)
—
14,733
3,635
(37)
597,897
986,544
115,327
1,101,871
The accompanying notes form an integral part of these consolidated financial statements.

270
Alibaba Group Holding Limited
Consolidated Statements of Cash Flows
The accompanying notes form an integral part of these consolidated financial statements.
Year ended March 31,
2022
2023
2024
RMB
RMB
RMB
US$
(Note 2(a))
(in millions)
Cash flows from operating activities:
Net income
47,079
65,573
71,332
9,879
Adjustments to reconcile net income to net cash 
  provided by operating activities:
  Revaluation loss on previously held 
    equity interest
2
—
—
—
  Loss on disposals of equity method investees
32
72
10
1
  Loss related to equity securities and 
    other investments
20,479
14,911
23,480
3,252
  Change in fair value of other assets and liabilities
1,478
(1,522)
(708)
(98)
  Gain on disposals of subsidiaries
(1,163)
(14)
(1,550)
(215)
  Depreciation and impairment of property and 
    equipment, and operating lease cost relating to
    land use rights
27,808
27,799
26,640
3,690
  Amortization of intangible assets and licensed 
    copyrights
20,257
19,139
17,864
2,474
  Share-based compensation expense
23,971
30,831
18,546
2,569
  Equity-settled donation expense
—
511
—
—
  Impairment of equity securities and other 
    investments
8,922
13,327
12,244
1,696
  Impairment of goodwill, intangible assets and 
    licensed copyrights
25,886
6,658
22,610
3,131
  Loss (Gain) on disposals of property and equipment
132
(163)
(107)
(15)
  Share of results of equity method investees
(14,344)
8,063
7,735
1,072
  Deferred income taxes
(1,369)
(1,717)
(5,263)
(729)
  Allowance for doubtful accounts
1,739
2,802
3,509
485
Changes in assets and liabilities, net of effects of 
  acquisitions and disposals:
  Prepayments, receivables and other assets, and 
    long-term licensed copyrights
(32,496)
8,605
(37,621)
(5,209)
  Income tax payable
(3,526)
(9,214)
(4,764)
(660)
  Accrued expenses, accounts payable and 
    other liabilities
13,327
11,159
27,126
3,757
  Merchant deposits
(270)
(1,450)
(560)
(78)
  Deferred revenue and customer advances
4,815
4,382
2,070
287
Net cash provided by operating activities
142,759
199,752
182,593
25,289

271
Fiscal Year 2024 Annual Report
Consolidated Statements of Cash Flows
The accompanying notes form an integral part of these consolidated financial statements.
Year ended March 31,
2022
2023
2024
RMB
RMB
RMB
US$
(Note 2(a))
(in millions)
Cash flows from investing activities:
(Increase) Decrease in short-term investments, net
(106,984)
(61,086)
71,426
9,892
Increase in other treasury investments, net
—
(40,794)
(64,392)
(8,918)
Settlement of forward exchange contracts, net
(448)
1,282
658
91
Acquisitions of equity securities and other 
  investments, and other assets
(39,378)
(17,818)
(15,240)
(2,111)
Disposals of equity securities and other 
  investments, and other assets
14,543
21,738
21,966
3,042
Acquisitions of equity method investees
(9,383)
(4,552)
(3,525)
(488)
Disposals of and distributions from equity 
  method investees
936
1,001
1,265
175
Acquisitions of:
  Land use rights, property and equipment
(53,309)
(34,330)
(32,087)
(4,444)
  Intangible assets
(15)
(22)
(842)
(116)
Disposals of property and equipment
—
644
373
52
Cash paid for business combinations, net of 
  cash acquired
(4,087)
(1,204)
(2,204)
(305)
Deconsolidation and disposal of subsidiaries, net 
  of cash proceeds
(11)
(5)
699
97
Loans to employees, net of repayments
(456)
(360)
79
10
Net cash used in investing activities
(198,592)
(135,506)
(21,824)
(3,023)

272
Alibaba Group Holding Limited
Consolidated Statements of Cash Flows
Year ended March 31,
2022
2023
2024
RMB
RMB
RMB
US$
(Note 2(a))
(in millions)
Cash flows from financing activities:
Issuance of ordinary shares
109
11
843
117
Repurchase of ordinary shares
(61,225)
(74,746)
(88,745)
(12,291)
Dividend distribution
—
—
(17,946)
(2,485)
Acquisition of additional equity interests in 
  non-wholly owned subsidiaries
(7,406)
(2,511)
(5,821)
(806)
Dividends paid by non-wholly owned subsidiaries 
  to noncontrolling interests
(881)
(489)
(546)
(76)
Contingent consideration payments made after 
  a business combination
—
(144)
(71)
(10)
Capital injection from noncontrolling interests
12,240
918
1,577
218
Proceeds from bank borrowings and other 
  borrowings, net of upfront fee payment for 
  a syndicated loan
9,427
22,790
20,570
2,848
Repayment of bank borrowings
(7,128)
(11,448)
(13,092)
(1,813)
Repayment of unsecured senior notes
(9,585)
—
(5,013)
(694)
Net cash used in financing activities
(64,449)
(65,619)
(108,244)
(14,992)
Effect of exchange rate changes on cash and 
  cash equivalents, restricted cash and 
  escrow receivables
(8,834)
3,530
4,389
608
(Decrease) Increase in cash and cash equivalents, 
  restricted cash and escrow receivables
(129,116)
2,157
56,914
7,882
Cash and cash equivalents, restricted cash and 
  escrow receivables at beginning of year
356,469
227,353
229,510
31,787
Cash and cash equivalents, restricted cash and 
  escrow receivables at end of year
227,353
229,510
286,424
39,669
The accompanying notes form an integral part of these consolidated financial statements.

273
Fiscal Year 2024 Annual Report
Consolidated Statements of Cash Flows
Supplemental disclosures of cash flow information:
Payment of income tax
Income tax paid was RMB31,733 million, RMB26,476 million and RMB32,486 million for the years ended March 
31, 2022, 2023 and 2024, respectively.
Payment of interest
Interest paid was RMB4,886 million, RMB5,637 million and RMB7,832 million for the years ended March 31, 2022, 
2023 and 2024, respectively.
Business combinations
Year ended March 31,
2022
2023
2024
RMB
RMB
RMB
(in millions)
Cash paid for business combinations
(5,282)
(1,254)
(2,325)
Cash acquired in business combinations
1,195
50
121
(4,087)
(1,204)
(2,204)
The accompanying notes form an integral part of these consolidated financial statements. 

274
Alibaba Group Holding Limited
Notes to Consolidated Financial Statements
(For the Years Ended March 31, 2022, 2023 and 2024)
1.	 Organization and principal activities
Alibaba Group Holding Limited (the “Company”) is a limited liability company, which was incorporated 
in the Cayman Islands on June 28, 1999. The Company is a holding company and conducts its businesses 
primarily through its subsidiaries. In these consolidated financial statements, where appropriate, the term 
“Company” also refers to its subsidiaries as a whole. The Company provides the technology infrastructure 
and marketing reach to help merchants, brands, retailers and other businesses to leverage the power of 
new technology to engage with their users and customers and operate in a more efficient way.
The Company has six major business groups and various other businesses. The six major business groups 
are Taobao and Tmall Group, Cloud Intelligence Group, Alibaba International Digital Commerce Group, 
Cainiao Smart Logistics Network Limited, Local Services Group, and Digital Media and Entertainment 
Group. An ecosystem has developed around the Company’s platforms and businesses that consists of 
consumers, merchants, brands, retailers, third-party service providers, strategic alliance partners and 
other businesses.
Taobao and Tmall Group is comprised of (i) China commerce retail business and (ii) China commerce 
wholesale business. China commerce retail business mainly consists of Taobao and Tmall, the Company’s 
digital retail business in China, Xianyu, a consumer-to-consumer community and marketplace in China for 
second-hand goods, as well as direct sales businesses, including Tmall Supermarket and Tmall Global. 
China commerce wholesale business mainly includes 1688.com, an integrated domestic wholesale 
marketplace in China.
Cloud Intelligence Group offers a comprehensive suite of cloud services, based on a three-tier architecture 
of infrastructure-as-a-service (IaaS), platform-as-a-service (PaaS) and model-as-a-service (MaaS) to 
customers worldwide.
Alibaba International Digital Commerce Group is comprised of (i) International commerce retail business 
and (ii) International commerce wholesale business. International commerce retail business mainly 
includes AliExpress, a global e-commerce platform, Trendyol, an e-commerce platform in Türkiye, Lazada, 
an e-commerce platform in Southeast Asia, Daraz, an e-commerce platform across South Asia with 
key markets in Pakistan and Bangladesh, and Miravia, an e-commerce platform in Spain. International 
commerce wholesale business mainly includes Alibaba.com, an integrated international online wholesale 
marketplace.
Cainiao Smart Logistics Network Limited (“Cainiao”) has established a smart logistics network, with end-
to-end logistics capabilities, on a global scale. Cainiao controls the key nodes of the logistics network to 
ensure service quality, efficiency and reliability, while leveraging trusted partners' capabilities to drive 
scalability and capital efficiency. Cainiao provides a wide array of innovative logistics solutions in China 
and around the world.
Local Services Group is comprised of (i) “To-Home” business which include Ele.me, a local services and on-
demand delivery platform in China and (ii) “To-Destination” businesses which mainly include Amap, the 
provider of mobile digital map, navigation and real-time traffic information in China.
Digital Media and Entertainment Group is comprised of (i) Youku, an online long-form video platform in 
China which produces and distributes high-quality video content and (ii) Alibaba Pictures, which provides 
content production, promotion and distribution, performance and event ticketing management, IP-related 
licensing and operations, cinema ticketing management, and data services for the entertainment industry.
All other businesses include Sun Art, Freshippo, Alibaba Health, Lingxi Games, Intime, Intelligent 
Information Platform, Fliggy, DingTalk and other businesses.
The Company’s American depositary shares (“ADSs”) have been listed on the New York Stock Exchange 
(“NYSE”) under the symbol of “BABA” and the Company’s ordinary shares have been listed on the Hong 
Kong Stock Exchange (“HKSE”) under the codes “9988 (HKD Counter)” and “89988 (RMB Counter).”

275
Fiscal Year 2024 Annual Report
(For the Years Ended March 31, 2022, 2023 and 2024)
Notes to Consolidated Financial Statements
2.	 Summary of significant accounting policies
(a)	 Basis of presentation
The accompanying consolidated financial statements are prepared in accordance with accounting 
principles generally accepted in the United States of America (“U.S. GAAP”).
Translations of balances in the consolidated balance sheet, consolidated income statement, 
consolidated statement of comprehensive income and consolidated statement of cash flows from 
RMB into the US$ as of and for the year ended March 31, 2024 are solely for the convenience of the 
readers and are calculated at the rate of US$1.00 = RMB7.2203, representing the exchange rate set 
forth in the H.10 statistical release of the Federal Reserve Board on March 29, 2024. No representation 
is made that the RMB amounts could have been, or could be, converted, realized or settled into US$ at 
this rate, or at any other rate.
(b)	 Use of estimates
The preparation of the consolidated financial statements in conformity with U.S. GAAP requires 
the Company to make estimates and assumptions that affect the reported amounts of assets and 
liabilities, disclosure of contingent assets and liabilities as of the date of the consolidated financial 
statements and the reported amounts of revenue and expenses during the reporting period. The 
Company bases its estimates on historical experience and on various other assumptions that are 
believed to be reasonable, the results of which form the basis for making judgments about the 
carrying values of assets and liabilities.
(c)	 Consolidation
The consolidated financial statements include the financial statements of the Company and its 
subsidiaries, which include the PRC-registered entities directly or indirectly owned by the Company 
(“WFOEs”) and variable interest entities (“VIEs”) over which the Company is the primary beneficiary 
for accounting purposes only. All transactions and balances among the Company, its subsidiaries and 
the VIEs have been eliminated upon consolidation. The results of subsidiaries acquired or disposed of 
are recorded in the consolidated income statements from the effective date of acquisition or up to the 
effective date of disposal, as appropriate.
A subsidiary is an entity in which (i) the Company directly or indirectly controls more than 50% of the 
voting power; or (ii) the Company has the power to appoint or remove the majority of the members 
of the board of directors or to cast a majority of votes at the meetings of the board of directors or 
to govern the financial and operating policies of the investee pursuant to a statute or under an 
agreement among the shareholders or equity holders. A VIE is required to be consolidated by the 
primary beneficiary of the entity if the equity holders in the entity do not have the characteristics 
of a controlling financial interest or do not have sufficient equity at risk for the entity to finance its 
activities without additional subordinated financial support from other parties.
Due to legal restrictions on foreign ownership and investment in, among other areas, value-
added telecommunications services, which include the operations of Internet content providers, 
the Company operates its Internet businesses and other businesses in which foreign investment 
is restricted or prohibited in the PRC through various contractual arrangements with VIEs that are 
incorporated and owned by PRC citizens or by PRC entities owned and/or controlled by PRC citizens. 
Specifically, these representative PRC domestic companies are Zhejiang Taobao Network Co., Ltd., 
Zhejiang Tmall Network Co., Ltd., Hangzhou Ali Venture Capital Co., Ltd., Shanghai Rajax Information 
Technology Co., Ltd., Alibaba Cloud Computing Ltd. and Alibaba Culture Entertainment Co., Ltd. 
The registered capital of these PRC domestic companies was funded by the Company through loans 
extended to the equity holders of these PRC domestic companies.

276
Alibaba Group Holding Limited
(For the Years Ended March 31, 2022, 2023 and 2024)
Notes to Consolidated Financial Statements
2.	 Summary of significant accounting policies (Continued)
(c)	 Consolidation (Continued)
The Company has entered into certain exclusive services agreements with these PRC domestic 
companies, which entitle it to receive substantially all of the profits of the VIEs. In addition, the 
Company has entered into certain agreements with the equity holders of these PRC domestic 
companies, including loan agreements that require them to contribute registered capital to those 
PRC domestic companies, exclusive call option agreements to acquire the equity interests in these 
companies when permitted by the PRC laws, rules and regulations, equity pledge agreements of 
the equity interests held by those equity holders, and proxy agreements that irrevocably authorize 
individuals designated by the Company to exercise the equity owner’s rights over these PRC domestic 
companies.
Details of the typical structure of the Company’s representative VIEs are set forth below:
Loan agreements
Pursuant to the relevant loan agreements, the respective WFOEs have granted loans to the equity 
holders of the VIEs, which may only be used for the purpose of its business operation activities 
agreed by the WFOEs or the acquisition of the relevant VIEs. The WFOEs may require acceleration of 
repayment at their absolute discretion. When the equity holders of the VIEs make early repayment 
of the outstanding amount, the WFOEs or a third-party designated by the WFOEs may purchase the 
equity interests in the VIEs at a price equal to the outstanding amount of the loan, subject to any 
applicable PRC laws, rules and regulations. The equity holders of the VIEs undertake not to enter into 
any prohibited transactions in relation to the VIEs, including the transfer of any business, material 
assets or equity interests in the VIEs to any third party.
Exclusive call option agreements
The equity holders of the VIEs have granted the WFOEs exclusive call options to purchase their equity 
interest in the VIEs at an exercise price equal to the higher of (i) the paid-in registered capital in the 
VIEs; and (ii) the minimum price as permitted by applicable PRC laws. Each relevant VIE has further 
granted the relevant WFOE an exclusive call option to purchase its assets at an exercise price equal 
to the book value of the assets or the minimum price as permitted by applicable PRC laws, whichever 
is higher. Certain VIEs and their equity holders will also jointly grant the WFOEs (A) exclusive call 
options to request the VIEs to decrease their registered capital at an exercise price equal to the higher 
of (i) the paid-in registered capital in the VIEs and (ii) the minimum price as permitted by applicable 
PRC laws (the “Capital Decrease Price”), and (B) exclusive call options to subscribe for any increased 
capital of the VIEs at a price equal to the Capital Decrease Price, or the sum of the Capital Decrease 
Price and the unpaid registered capital, if applicable, as of the capital decrease. The WFOEs may 
nominate another entity or individual to purchase the equity interest or assets, or to subscribe for 
the increased capital, if applicable, under the call options. Execution of each call option shall not 
violate the applicable PRC laws, rules and regulations. Each equity holder of the VIE has agreed that 
the following amounts, to the extent in excess of the original registered capital that they contributed 
to the VIE (after deduction of relevant tax expenses), belong to and shall be paid to the WFOEs: (i) 
proceeds from the transfer of its equity interests in the VIE, (ii) proceeds received in connection with a 
capital decrease in the VIE, and (iii) distributions or liquidation residuals from the disposal of its equity 
interests in the VIE upon termination or liquidation. Moreover, any profits, distributions or dividends 
(after deduction of relevant tax expenses) received by the VIEs also belong to and shall be paid to the 
WFOEs. The exclusive call option agreements remain in effect until the equity interest or assets that 
are the subject of these agreements are transferred to the WFOEs.

277
Fiscal Year 2024 Annual Report
(For the Years Ended March 31, 2022, 2023 and 2024)
Notes to Consolidated Financial Statements
2.	 Summary of significant accounting policies (Continued)
(c)	 Consolidation (Continued)
Proxy agreements
Pursuant to the relevant proxy agreements, the equity holders of the VIEs irrevocably authorize any 
person designated by the WFOEs to exercise their rights of the equity holders of the VIEs, including 
without limitation the right to vote and appoint directors.
Equity pledge agreements
Pursuant to the relevant equity pledge agreements, the equity holders of the VIEs have pledged 
all of their interests in the equity of the VIEs as a continuing first priority security interest in favor of 
the corresponding WFOEs to secure the outstanding amounts advanced under the relevant loan 
agreements described above and to secure the performance of obligations by the VIEs and/or the 
equity holders under the other structure contracts. Each WFOE is entitled to exercise its right to 
dispose of the pledged interests in the equity of the VIE held by the equity holders and has priority in 
receiving payment by the application of proceeds from the auction or sale of the pledged interests, 
in the event of any breach or default under the loan agreement or other structure contracts, if 
applicable. These equity pledge agreements remain in force until the later of (i) the full performance 
of the contractual arrangements by the relevant parties, and (ii) the full repayment of the loans made 
to the equity holders of the VIEs.
Exclusive services agreements
Each relevant VIE has entered into an exclusive services agreement with the respective WFOE, 
pursuant to which the relevant WFOE provides exclusive services to the VIE. In exchange, the VIE 
pays a service fee to the WFOE, the amount of which shall be determined, to the extent permitted by 
applicable PRC laws as proposed by the WFOE, resulting in a transfer of substantially all of the profits 
from the VIE to the WFOE.
Other arrangements
The exclusive call option agreements described above also entitle the WFOEs to all profits, 
distributions or dividends (after deduction of relevant tax expenses) to be received by the equity 
holder of the VIEs, and the following amounts, to the extent in excess of the original registered capital 
that they contributed to the VIEs (after deduction of relevant tax expenses) to be received by each 
equity holder of the VIEs: (i) proceeds from the transfer of its equity interests in the VIEs, (ii) proceeds 
received in connection with a capital decrease in the VIEs, and (iii) distributions or liquidation 
residuals from the disposal of its equity interests in the VIEs upon termination or liquidation.
Based on these contractual agreements, the Company believes that the PRC domestic companies as 
described above should be considered as VIEs because the equity holders do not have significant 
equity at risk nor do they have the characteristics of a controlling financial interest. Given that the 
Company is the primary beneficiary of these PRC domestic companies, the Company believes that 
these VIEs should be consolidated based on the structure as described above.

278
Alibaba Group Holding Limited
(For the Years Ended March 31, 2022, 2023 and 2024)
Notes to Consolidated Financial Statements
2.	 Summary of significant accounting policies (Continued)
(c)	 Consolidation (Continued)
The following financial information of the consolidated VIEs and their subsidiaries was recorded in 
the accompanying consolidated financial statements:
As of March 31,
2023
2024
RMB
RMB
(in millions)
Cash and cash equivalents and short-term investments
24,057
25,825
Investments in equity method investees and 
  equity securities and other investments
40,597
35,228
Accounts receivable and contract assets, net of allowance
19,023
16,884
Amounts due from non-VIE subsidiaries of the Company
26,863
36,405
Property and equipment, net and intangible assets, net
9,779
11,927
Others
25,207
33,276
Total assets
145,526
159,545
Amounts due to non-VIE subsidiaries of the Company
90,314
99,404
Accrued expenses, accounts payable and other liabilities
39,612
45,634
Deferred revenue and customer advances
14,051
15,586
Total liabilities
143,977
160,624
Year ended March 31,
2022
2023
2024
RMB
RMB
RMB
(in millions)
Revenue (i)
111,498
112,270
117,686
Net income (loss)
5,944
2,442
(3,193)
Net cash provided by operating activities
19,932
4,378
12,053
Net cash used in investing activities
(16,710)
(2,044)
(11,772)
Net cash (used in) provided by financing activities
(9,904)
1,386
5,626
(i)	 Revenue generated by the VIEs are primarily from cloud services, digital media and entertainment services and others.

279
Fiscal Year 2024 Annual Report
(For the Years Ended March 31, 2022, 2023 and 2024)
Notes to Consolidated Financial Statements
2.	 Summary of significant accounting policies (Continued)
(c)	 Consolidation (Continued)
The VIEs did not have any material related party transactions except for the related party transactions 
which are disclosed in Note 22 or elsewhere in these consolidated financial statements, and those 
transactions with other subsidiaries that are not VIEs, which were eliminated upon consolidation.
Under the contractual arrangements with the VIEs, the Company has the power to direct activities of 
the VIEs and can have assets transferred out of the VIEs under its control. Therefore, the Company 
considers that there is no asset in any of the VIEs that can be used only to settle obligations of the 
VIEs, except for registered capital and PRC statutory reserves. As all VIEs are incorporated as limited 
liability companies under the Company Law of the corresponding jurisdictions, creditors of the VIEs do 
not have recourse to the general credit of the Company for any of the liabilities of the VIEs.
Currently, there is no contractual arrangement which requires the Company to provide additional 
financial support to the VIEs. However, as the Company conducts its businesses primarily based 
on the licenses and approvals held by its VIEs, the Company has provided and will continue to 
provide financial support to the VIEs considering the business requirements of the VIEs as well as the 
Company’s own business objectives in the future.
Unrecognized revenue-producing assets held by the VIEs include certain Internet content provision 
and other licenses, domain names and trademarks. The Internet content provision and other licenses 
are required under relevant PRC laws, rules and regulations for the operation of Internet businesses 
in the PRC, and therefore are integral to the Company’s operations. The Internet content provision 
licenses require that core PRC trademark registrations and domain names are held by the VIEs that 
provide the relevant services.
(d)	 Business combinations and noncontrolling interests
The Company accounts for its business combinations using the acquisition method of accounting 
in accordance with ASC 805 “Business Combinations.” The cost of an acquisition is measured as 
the aggregate of the acquisition date fair value of the assets transferred to the sellers, liabilities 
incurred by the Company and equity instruments issued by the Company. Transaction costs directly 
attributable to the acquisition are expensed as incurred. Identifiable assets acquired and liabilities 
assumed are measured separately at their fair values as of the acquisition date, irrespective of the 
extent of any noncontrolling interests. The excess of (i) the total costs of acquisition, fair value of 
the noncontrolling interests and acquisition date fair value of any previously held equity interest in 
the acquiree over (ii) the acquisition date amounts of the identifiable net assets of the acquiree is 
recorded as goodwill. If the cost of acquisition is less than the acquisition date amounts of the net 
assets of the subsidiary acquired, the difference is recognized directly in the consolidated income 
statements. During the measurement period, which can be up to one year from the acquisition 
date, the Company may record adjustments to the assets acquired and liabilities assumed with the 
corresponding offset to goodwill. Subsequent to the conclusion of the measurement period or final 
determination of the values of assets acquired or liabilities assumed, whichever comes first, any 
further adjustments are recorded in the consolidated income statements.

280
Alibaba Group Holding Limited
(For the Years Ended March 31, 2022, 2023 and 2024)
Notes to Consolidated Financial Statements
2.	 Summary of significant accounting policies (Continued)
(d)	 Business combinations and noncontrolling interests (Continued)
In a business combination achieved in stages, the Company remeasures the previously held equity 
interest in the acquiree immediately before obtaining control at its acquisition date fair value and the 
remeasurement gain or loss, if any, is recognized in the consolidated income statements.
When there is a change in ownership interests or a change in contractual arrangements that results in 
a loss of control of a subsidiary, the Company deconsolidates the subsidiary from the date control is 
lost. Any retained noncontrolling investment in the former subsidiary is measured at fair value and is 
included in the calculation of the gain or loss upon deconsolidation of the subsidiary.
For the Company’s non-wholly owned subsidiaries, a noncontrolling interest is recognized to 
reflect the portion of equity that is not attributable, directly or indirectly, to the Company. When the 
noncontrolling interest is contingently redeemable upon the occurrence of a conditional event, which 
is not solely within the control of the Company, the noncontrolling interest is classified as mezzanine 
equity. The Company accretes changes in the redemption value over the period from the date that 
it becomes probable that the mezzanine equity will become redeemable to the earliest redemption 
date using the effective interest method. Consolidated net income in the consolidated income 
statements includes net income or loss attributable to noncontrolling interests and mezzanine equity 
holders when applicable.
Net income attributable to mezzanine equity holders is included in net loss attributable to 
noncontrolling interests in the consolidated income statements, while it is excluded from the 
consolidated statements of changes in shareholders’ equity. During the years ended March 31, 2022, 
2023 and 2024, net income attributable to mezzanine equity holders amounted to RMB188 million, 
RMB365 million and RMB181 million, respectively. The cumulative results of operations attributable to 
noncontrolling interests, along with adjustments for share-based compensation expense arising from 
outstanding share-based awards relating to subsidiaries’ shares, are also recorded as noncontrolling 
interests on the Company’s consolidated balance sheets. Cash flows related to transactions with 
noncontrolling interests are presented under financing activities in the consolidated statements of 
cash flows.
(e)	 Segment reporting
Operating segments are reported in a manner consistent with the internal reporting provided to 
the chief operating decision maker (the “CODM”), which is comprised of certain members of the 
Company’s management team. Prior to the year ended March 31, 2024, the Company had seven 
reportable segments, namely China commerce, International commerce, Local consumer services, 
Cainiao, Cloud, Digital media and entertainment, and Innovation initiatives and others segments. 
Starting from the year ended March 31, 2024, the Company has implemented a new organizational 
and governance structure, which includes six major business groups and various other businesses. 
Accordingly, the CODM started to review information under a new reporting structure, and segment 
reporting has been updated to conform to this change. Consequently, the Company presents six 
reportable segments as set out in Note 26 to reflect the change.

281
Fiscal Year 2024 Annual Report
(For the Years Ended March 31, 2022, 2023 and 2024)
Notes to Consolidated Financial Statements
2.	 Summary of significant accounting policies (Continued)
(f)	 Foreign currency translation
The functional currency of the Company is US$. The Company’s subsidiaries with operations in 
Chinese mainland, the Hong Kong Special Administrative Region of the PRC (“Hong Kong” or “Hong 
Kong S.A.R.”), the United States and other jurisdictions generally use their respective local currencies 
as their functional currencies. When the Company determines that a subsidiary is operating in 
a highly inflationary economy, the financial statements of this subsidiary shall be remeasured 
prospectively as if the functional currency were the functional currency of its immediate parent 
company. The reporting currency of the Company is RMB as the major operations of the Company are 
within the PRC. The financial statements of the Company’s subsidiaries, other than the subsidiaries 
with the functional currency of RMB, are translated into RMB using the exchange rate as of the 
balance sheet date for assets and liabilities and the average daily exchange rate for each month for 
income and expense items. Translation gains and losses, including those arising from intra-entity 
foreign currency transactions that are of a long-term-investment nature, are recorded in accumulated 
other comprehensive income or loss as a component of shareholders’ equity.
In the financial statements of the Company’s subsidiaries, transactions in currencies other than the 
functional currency are measured and recorded in the functional currency using the exchange rate 
in effect at the date of the transaction. At the balance sheet date, monetary assets and liabilities that 
are denominated in currencies other than the functional currency are translated into the functional 
currency using the exchange rate at the balance sheet date. All gains and losses arising from foreign 
currency transactions are recorded in the consolidated income statements during the year in which 
they occur.
(g)	 Revenue recognition
Revenue is principally generated from customer management services, membership fees and 
value-added services, logistics services, cloud services, sales of goods and other revenue. Revenue 
represents the amount of consideration the Company is entitled to upon the transfer of promised 
goods or services in the ordinary course of the Company’s activities and is recorded net of value-
added tax (“VAT”). Consistent with the criteria of ASC 606 “Revenue from Contracts with Customers”, 
the Company recognizes revenue when performance obligations are satisfied by transferring control 
of a promised good or service to a customer. For performance obligations that are satisfied at a point 
in time, the Company also considers the following indicators to assess whether control of a promised 
good or service is transferred to the customer: (i) right to payment, (ii) legal title, (iii) physical 
possession, (iv) significant risks and rewards of ownership and (v) acceptance of the good or service. 
For performance obligations satisfied over time, the Company recognizes revenue over time by 
measuring the progress toward complete satisfaction of a performance obligation.
For revenue arrangements with multiple distinct performance obligations, each distinct performance 
obligation is separately accounted for and the total consideration is allocated to each performance 
obligation based on the relative standalone selling price at contract inception.
The Company evaluates if it is a principal or an agent in a transaction to determine whether revenue 
should be recorded on a gross or net basis. The Company is acting as the principal if it obtains control 
over the goods and services before they are transferred to customers. Generally, when the Company 
is primarily obligated in a transaction, is subject to inventory risk, has latitude in establishing prices, 
or has several but not all of these indicators, the Company acts as the principal and revenue is 
recorded on a gross basis. Generally, when the Company is not primarily obligated in a transaction, 
does not bear the inventory risk and does not have the ability to establish the price, the Company acts 
as the agent and revenue is recorded on a net basis.

282
Alibaba Group Holding Limited
(For the Years Ended March 31, 2022, 2023 and 2024)
Notes to Consolidated Financial Statements
2.	 Summary of significant accounting policies (Continued)
(g)	 Revenue recognition (Continued)
The Company may from time to time provide incentives in various forms to attract or retain 
consumers. Under the circumstances where consumers are not considered as customers under ASC 
606, the Company evaluates the features of different incentives provided to consumers to determine 
whether they represent implicit or explicit obligations to consumers on behalf of merchants, which 
are considered as payments to customers and are recorded as reduction of revenues. Incentives that 
are not considered as payments to customers are recorded as sales and marketing expenses.
When services are exchanged or swapped for other services, revenue is recognized based on the 
estimated standalone selling price of services promised to customer if the fair value of the services 
received cannot be reasonably estimated. The amount of revenue recognized for barter transactions 
was not material for each of the periods presented.
Practical expedients and exemptions
The Company applies the practical expedient to not disclose the value of unsatisfied performance 
obligations for contracts with an original expected duration of one year or less and contracts for 
which revenue is recognized at the amount to which the Company has the right to invoice for services 
performed.
The Company applies the practical expedient to not adjust any of the transaction price for the time 
value of money for contracts where the period between the transfer of the promised goods or services 
to the customer and payment by the customer is within one year.
Revenue recognition policies by type are as follows:
(i)	
Customer management services
The Company generates customer management revenue from merchants by offering an 
integrated package and a comprehensive solution comprised of a diverse array of services to 
enable them to attract, engage and retain consumers, complete transactions, improve their 
branding and enhance operating efficiency. The customer management revenue are charged 
primarily on cost-per-click basis, cost-per-thousand impressions basis, time basis and cost-
per-sale basis (e.g., fees charged based on the value of merchandise transacted, including 
commission on transactions).
Cost-per-click ("CPC") marketing services
CPC marketing services allow merchants to bid for keywords or bid to market to groups of 
consumers with similar profiles that match product or service listings appearing in search 
results or browser results on the Company’s marketplaces. In general, merchants prepay for 
CPC marketing services and the related revenue is recognized when a user clicks their product 
or service listings as this is the point of time when the merchants benefit from the marketing 
services rendered.

283
Fiscal Year 2024 Annual Report
(For the Years Ended March 31, 2022, 2023 and 2024)
Notes to Consolidated Financial Statements
2.	 Summary of significant accounting policies (Continued)
(g)	 Revenue recognition (Continued)
(i)	
Customer management services (Continued)
Cost-per-thousand impressions ("CPM") and time-based marketing services
CPM and time-based marketing services allow merchants to place marketing content on the 
Company’s marketplaces, at fixed prices or prices established by a market-based bidding 
system and in particular formats. In general, merchants need to prepay for CPM and time-based 
marketing services which are accounted for as customer advances and revenue is recognized 
either ratably over the period in which the marketing content is displayed as the merchants 
simultaneously consume the benefits as the marketing content is displayed or when an 
marketing content is viewed by users, depending on the type of marketing services selected by 
the merchants.
Cost-per-sale ("CPS") marketing services
The Company charges fees from merchants for transactions completed on Taobao, Tmall and 
certain other major marketplaces of the Company. The fees are generally determined as a 
percentage based on the value of merchandise sold by the merchants. Merchant deposits that 
are expected to be non-refundable is accounted for as variable consideration (Note 2(ac)), 
which is estimated at contract inception and updated at the end of each reporting period 
if additional information becomes available. Revenue related to CPS marketing services is 
recognized in the consolidated income statements based on the expected value when the 
performance obligation is satisfied. Adjustments to the estimated variable consideration related 
to prior reporting periods were not material for each of the periods presented.
The Company also places marketing content through the third-party marketing affiliate 
program. Revenue generated on the Company’s marketplaces or through the third-party 
marketing affiliate program are recorded on a gross basis when the Company is the principal to 
the merchants in the arrangements. For third-party marketing affiliates with whom the Company 
has an arrangement to share the revenue, traffic acquisition cost is also recognized at the 
same time if the marketing content on the landing page clicked by the users is from merchants 
participating in the third-party marketing affiliate program.
(ii)	
Membership fees and value-added services
The Company earns membership fees revenue from wholesale sellers in respect of the sale of 
membership packages and subscriptions that allow them to host premium storefronts on the 
Company’s wholesale marketplaces, as well as the provision of other value-added services, 
and from customers in respect of the sale of membership packages which allow them to access 
premium content on Youku’s paid content platforms. These service fees are paid in advance 
for a specific contracted service period. All these fees are initially deferred as deferred revenue 
and customer advances when received and revenue is recognized ratably over the term of the 
respective service contracts as the services are provided.

284
Alibaba Group Holding Limited
(For the Years Ended March 31, 2022, 2023 and 2024)
Notes to Consolidated Financial Statements
2.	 Summary of significant accounting policies (Continued)
(g)	 Revenue recognition (Continued)
(iii)	 Logistics services
The Company earns logistics services revenue from express delivery and supply chain services 
provided by Cainiao, on-demand delivery services provided by Ele.me and logistics services 
provided by Lazada. Revenue is recognized over time when the logistics services are provided.
(iv)	 Cloud services
The Company earns cloud services revenue from the provision of public cloud services and non-
public cloud services to domestic and international enterprise customers:
•	
Public cloud services, where the company generates revenue from a wide range of cloud 
services, including, among others, elastic computing, storage, network, database, big data 
and AI computing, security and proprietary servers. Enterprise customers can pay for these 
services on a consumption or subscription basis, such as on-demand delivery of computing 
services and storage capacities. Certain cloud services allow customers to use hosted 
software over the contract period without taking possession of the software. Revenue 
related to cloud services charged on a subscription basis is recognized ratably over the 
contract period. Revenue related to cloud services charged on a consumption basis, such 
as the quantity of storage or elastic computing services used in a period, is recognized 
based on the customer utilization of the resources.
•	
Non-public cloud services, where the company generates revenue through packaged cloud 
services, including hardware, software license, software installation service, application 
development and maintenance service. Each distinct performance obligation identified 
is separately accounted for and the total consideration is allocated to each performance 
obligation based on the relative standalone selling prices at contract inception. Revenue 
for each performance obligation is recognized when the control of the promised goods or 
services is transferred to the customer.
(v)	
Sales of goods
Revenue from the sales of goods is mainly generated from Sun Art, Tmall Supermarket, 
Freshippo and Alibaba Health’s direct sales businesses. Revenue from the sales of goods is 
recognized when the control over the promised goods is transferred to customers. Receipts 
of fees in respect of all other incidental goods or services provided by the Company that are 
distinct performance obligations are recognized when the control of the underlying goods or 
services is transferred to the customers. The amounts relating to these incidental services are not 
material to the Company’s total revenue for each of the periods presented.
(h)	 Cost of revenue
Cost of revenue consists primarily of cost of inventories, logistics costs, expenses associated with the 
operation of the Company’s mobile platforms and websites (such as depreciation and maintenance 
expenses for servers and computers, call centers and other equipment, and bandwidth and co-
location fees), staff costs and share-based compensation expense, traffic acquisition costs, content 
costs, payment processing fees and other related incidental expenses that are directly attributable to 
the Company’s principal operations.

285
Fiscal Year 2024 Annual Report
(For the Years Ended March 31, 2022, 2023 and 2024)
Notes to Consolidated Financial Statements
2.	 Summary of significant accounting policies (Continued)
(i)	
Product development expenses
Product development expenses consist primarily of staff costs and share-based compensation 
expense for research and development personnel and other expenses that are directly attributable to 
the development of new technologies and products for the businesses of the Company, such as the 
development of the Internet infrastructure, applications, operating systems, software, databases and 
networks.
The Company expenses all costs that are incurred in connection with the planning and 
implementation phases of development and costs that are associated with repair or maintenance 
of the existing websites or the development of software and website content. Costs incurred in the 
development phase are capitalized and amortized over the estimated product life. However, as 
the amount of costs qualified for capitalization has been insignificant, all website and software 
development costs have been expensed as incurred.
(j)	
Sales and marketing expenses
Sales and marketing expenses consist primarily of online and offline advertising expenses, promotion 
expenses, staff costs and share-based compensation expense, sales commissions and other related 
incidental expenses that are incurred directly to attract or retain consumers and merchants.
The Company expenses the costs of producing advertisements at the time production occurs, and 
expenses the costs of delivering advertisements in the period in which the advertising space or 
airtime is used. Advertising and promotional expenses totaled RMB91,103 million, RMB76,818 million 
and RMB88,217 million during the years ended March 31, 2022, 2023 and 2024, respectively.
(k)	 Share-based compensation
Share-based awards granted are measured at fair value on grant date and the value is recognized 
as share-based compensation expense (i) immediately at the grant date if no vesting conditions 
are required, or (ii) using the accelerated attribution method, net of estimated forfeitures, over the 
requisite service period. The fair values of restricted share units (“RSUs”) and restricted shares are 
determined with reference to the fair value of the underlying shares and the fair value of share 
options is generally determined using the Black-Scholes valuation model. Share-based compensation 
expense, when recognized, is charged to the consolidated income statements with the corresponding 
entry to additional paid-in capital, liability or noncontrolling interests as disclosed in Note 2(d).
On each measurement date, the Company reviews internal and external sources of information to 
assist in the estimation of various attributes to determine the fair value of the share-based awards, 
including the fair value of the underlying shares, expected life and expected volatility. The Company 
recognizes the impact of any revisions to the original forfeiture rate assumptions in the consolidated 
income statements, with a corresponding adjustment to equity or liability.

286
Alibaba Group Holding Limited
(For the Years Ended March 31, 2022, 2023 and 2024)
Notes to Consolidated Financial Statements
2.	 Summary of significant accounting policies (Continued)
(l)	
Other employee benefits
The Company’s subsidiaries in the PRC participate in a government-mandated multi-employer 
defined contribution plan pursuant to which certain retirement, medical and other welfare benefits 
are provided to employees. The relevant labor regulations require the Company’s subsidiaries in 
the PRC to pay the local labor and social welfare authorities monthly contributions based on the 
applicable benchmarks and rates stipulated by the local government. The relevant local labor and 
social welfare authorities are responsible for meeting all retirement benefits obligations and the 
Company’s subsidiaries in the PRC have no further commitments beyond their monthly contributions. 
The contributions to the plan are expensed as incurred. The Company also makes payments to other 
defined contribution plans and defined benefit plans for the benefit of employees employed by 
subsidiaries outside of the PRC.
During the years ended March 31, 2022, 2023 and 2024, contributions to the plans amounting to 
RMB13,086 million, RMB13,953 million and RMB14,190 million, respectively, were charged to the 
consolidated income statements. Amounts contributed to defined benefit plans during the years 
ended March 31, 2022, 2023 and 2024 were insignificant.
(m)	 Income taxes
The Company accounts for income taxes using the liability method, under which deferred income tax 
is recognized for future tax consequences attributable to differences between the financial statement 
carrying amounts of existing assets and liabilities and their respective tax bases. Deferred tax assets 
and liabilities are measured using enacted tax rates expected to apply to taxable income in the years 
in which those temporary differences are expected to be recovered or settled. The effect on deferred 
tax of a change in tax rates is recognized as income or expense in the period that includes the 
enactment date. Valuation allowance is provided on deferred tax assets to the extent that it is more 
likely than not that the asset will not be realizable in the foreseeable future.
Deferred tax is recognized on the undistributed earnings of subsidiaries, which are presumed to 
be distributed to parent companies, unless there is sufficient evidence that the subsidiaries have 
invested or will invest the undistributed earnings permanently in the domestic jurisdictions or the 
earnings will not be subject to tax upon the subsidiaries’ liquidation. Deferred tax is recognized for 
temporary differences in relation to certain investments in equity method investees, equity securities 
and other investments.
The Company adopts ASC 740 “Income Taxes” which prescribes a more likely than not threshold 
for financial statement recognition and measurement of a tax position taken or expected to be 
taken in a tax return. It also provides guidance on derecognition of income tax assets and liabilities, 
classification of current and deferred income tax assets and liabilities, accounting for interest and 
penalties associated with tax positions, accounting for income taxes in interim periods and income 
tax disclosures. The Company did not have significant unrecognized uncertain tax positions or any 
unrecognized liabilities, interest or penalties associated with unrecognized tax benefit as of and for 
the years ended March 31, 2022, 2023 and 2024.

287
Fiscal Year 2024 Annual Report
(For the Years Ended March 31, 2022, 2023 and 2024)
Notes to Consolidated Financial Statements
2.	 Summary of significant accounting policies (Continued)
(n)	 Government grants
Government grants, which mainly represent amounts received from central and local governments in 
connection with the Company’s investments in local business districts and contributions to technology 
development, are recognized as income in other income, net or as a reduction of specific costs 
and expenses for which the grants are intended to compensate. Such amounts are recognized in 
the consolidated income statements upon receipt and when all conditions attached to the grants 
are fulfilled. For the years ended March 31, 2022, 2023 and 2024, government grants recorded as 
a reduction of specific costs and expenses were RMB6,028 million, RMB5,889 million and RMB5,705 
million, respectively. For the years ended March 31, 2022, 2023 and 2024, government grants 
recorded as other income, net were RMB1,661 million, RMB1,857 million and RMB1,329 million, 
respectively. As of March 31, 2023 and 2024, government grants recorded as other liabilities were 
RMB1,687 million and RMB1,540 million, respectively.
Government grants related to assets are recognized as a reduction of the carrying amount of the 
related asset when all conditions attached to the grants are fulfilled and are recognized in the 
consolidated income statements as a reduction of related depreciation or amortization expense over 
the estimated useful live of the related asset on a straight-line method.
In April 2022, the Company adopted ASU 2021-10, “Government Assistance (Topic 832): Disclosures 
by Business Entities about Government Assistance”, which provides guidance on the disclosure of 
transactions with a government that are accounted for by applying a grant or contribution accounting 
model by analogy. The adoption of this guidance did not have a material impact on the financial 
position, results of operations and cash flows.
(o)	 Leases
The Company determines if an arrangement is a lease at inception. Leases that transfer substantially 
all of the benefits and risks incidental to the ownership of assets are accounted for as finance leases 
as if there was an acquisition of an asset and incurrence of an obligation at the inception of the 
lease. All other leases are accounted for as operating leases. The Company has no significant finance 
leases.
The Company recognizes lease liabilities and corresponding right-of-use assets on the balance 
sheet for leases. Operating lease right-of-use assets are included in non-current prepayments, 
receivables and other assets (Note 13), and operating lease liabilities are included in current accrued 
expenses, accounts payable and other liabilities and other non-current liabilities (Note 19) on the 
consolidated balance sheets. Operating lease right-of-use assets and operating lease liabilities are 
initially recognized based on the present value of future lease payments at lease commencement. 
The operating lease right-of-use asset also includes any lease payments made prior to lease 
commencement and the initial direct costs incurred by the lessee and is recorded net of any lease 
incentives received. As the interest rates implicit in most of the leases are not readily determinable, 
the Company uses the incremental borrowing rates based on the information available at lease 
commencement to determine the present value of the future lease payments. Operating lease 
expenses are recognized on a straight-line basis over the term of the lease.
The Company elected to combine the lease and non-lease components for leases of certain asset 
classes such as shops and malls and equipment leases. Lease and non-lease components for leases 
of other asset classes are accounted for separately. The Company also elected not to recognize short-
term leases with an initial lease term of twelve months or less.

288
Alibaba Group Holding Limited
(For the Years Ended March 31, 2022, 2023 and 2024)
Notes to Consolidated Financial Statements
2.	 Summary of significant accounting policies (Continued)
(p)	 Cash and cash equivalents
The Company considers all short-term, highly liquid investments with an original maturity of three 
months or less, when purchased, to be cash equivalents. Cash and cash equivalents primarily 
represent bank deposits and fixed deposits with original maturities of less than three months.
(q)	 Short-term investments
Short-term investments consist primarily of investments in fixed deposits with original maturities 
between three months and one year and certain investments in wealth management products, 
certificates of deposits, marketable debt securities and other investments that the Company has the 
intention to redeem within one year.
(r)	 Accounts receivable
Accounts receivable represent the amounts that the Company has an unconditional right to 
consideration. The Company maintains an allowance for doubtful accounts to reserve for potentially 
uncollectible receivable amounts which is estimated using the approach based on expected losses. 
The allowance for doubtful accounts were RMB6,174 million and RMB8,042 million as of March 
31, 2023 and 2024, respectively. The Company’s estimation of allowance for doubtful accounts 
considers factors such as historical credit loss experience, age of receivable balances, current market 
conditions, reasonable and supportable forecasts of future economic conditions, as well as an 
assessment of receivables due from specific identifiable counterparties to determine whether these 
receivables are considered at risk or uncollectible. The Company assesses collectibility by pooling 
receivables that have similar risk characteristics and evaluates receivables individually when specific 
receivables no longer share those risk characteristics. For receivables evaluated individually, when 
it is determined that foreclosure is probable or when the debtor is experiencing financial difficulty at 
the reporting date and repayment is expected to be provided substantially through the operation or 
sale of collateral, expected credit losses are based on the fair value of the collateral at the reporting 
date, adjusted for selling costs as appropriate.
(s)	 Inventories
Inventories mainly consist of merchandise available for sale. They are accounted for using the 
weighted average cost method and stated at the lower of cost and net realizable value. Net realizable 
value is the estimated selling price in the ordinary course of business less the estimated costs of 
completion and the estimated costs necessary to make the sale.

289
Fiscal Year 2024 Annual Report
(For the Years Ended March 31, 2022, 2023 and 2024)
Notes to Consolidated Financial Statements
2.	 Summary of significant accounting policies (Continued)
(t)	 Equity securities and other investments
Equity securities and other investments represent the Company’s investments in equity securities that 
are not accounted for under the equity method, as well as other investments which primarily consist 
of debt investments.
(i)	
Equity securities
Equity securities not accounted for using the equity method are carried at fair value with 
unrealized gains and losses recorded in the consolidated income statements, according to ASC 
321 “Investments — Equity Securities”.
The Company elected to record a majority of equity investments in privately held companies 
using the measurement alternative at cost, less impairment, with subsequent adjustments for 
observable price changes resulting from orderly transactions for identical or similar investments 
of the same issuer.
Equity investments in privately held companies accounted for using the measurement 
alternative are subject to periodic impairment reviews. The Company’s impairment analysis 
considers both qualitative and quantitative factors that may have a significant effect on the fair 
value of these equity securities.
In computing realized gains and losses on equity securities, the Company determines cost based 
on amounts paid using the average cost method. Dividend income is recognized when the right 
to receive the payment is established.
(ii)	
Debt investments
Debt investments consist of investments in debt securities and loan investments which are 
accounted for at amortized cost or under the fair value option, which the Company has elected 
for certain investments including convertible and exchangeable bonds subscribed. The fair 
value option permits the irrevocable election on an instrument-by-instrument basis at initial 
recognition or upon an event that gives rise to a new basis of accounting for that instrument. 
The investments accounted for under the fair value option are carried at fair value with 
unrealized gains and losses recorded in the consolidated income statements. Interest income 
from debt investments is recognized using the effective interest method which is reviewed and 
adjusted periodically based on changes in estimated cash flows. Debt investments also include 
other treasury investments which mainly consist of investments in fixed deposits, certificates 
of deposits and marketable debt securities with original maturities over one year for treasury 
purposes. The remaining maturities of these treasury investments held by the Company 
generally range from one to three years.

290
Alibaba Group Holding Limited
(For the Years Ended March 31, 2022, 2023 and 2024)
Notes to Consolidated Financial Statements
2.	 Summary of significant accounting policies (Continued)
(u)	 Investments in equity method investees
The Company applies the equity method to account for equity investments in common stock or in-
substance common stock, according to ASC 323 “Investments — Equity Method and Joint Ventures”, 
over which it has significant influence but does not own a controlling financial interest, unless the fair 
value option is elected for an investment.
An investment in in-substance common stock is an investment in an entity that has risk and reward 
characteristics that are substantially similar to that entity’s common stock. The Company considers 
subordination, risks and rewards of ownership and obligation to transfer value when determining 
whether an investment in an entity is substantially similar to an investment in that entity’s common 
stock.
Under the equity method, the Company’s share of the post-acquisition profits or losses of the 
equity method investee is recognized in the consolidated income statements and its share of 
post-acquisition movements in accumulated other comprehensive income is recognized in other 
comprehensive income. The Company records its share of the results of the equity method investees 
on a one quarter in arrears basis. The excess of the carrying amount of the investment over the 
underlying equity in net assets of the equity method investee generally represents goodwill and 
intangible assets acquired. When the Company’s share of losses of the equity method investee equals 
or exceeds its interest in the equity method investee, the Company does not recognize further losses, 
unless the Company has incurred obligations or made payments or guarantees on behalf of the 
equity method investee.
The Company continually reviews its investments in equity method investees to determine whether 
a decline in fair value below the carrying value is other-than-temporary. The primary factors the 
Company considers in its determination include the severity and the length of time that the fair value 
of the investment is below its carrying value; the financial condition, the operating performance and 
the prospects of the equity method investee; the geographic region, market and industry in which the 
equity method investee operates; and other company specific information such as recent financing 
rounds completed by the equity method investee. If the decline in fair value is deemed to be other-
than-temporary, the carrying value of the investment in the equity method investee is written down to 
its fair value.
(v)	 Property and equipment, net
Property and equipment are stated at cost less accumulated depreciation and any impairment 
loss. Depreciation is computed using the straight-line method with no residual value based on the 
estimated useful lives of the various classes of assets, which range as follows:
Computer equipment and software	
3–5 years
Furniture, office and transportation  
  equipment and others	
3–10 years
Buildings and other property	
10–50 years
Property improvements	
shorter of remaining lease period or estimated useful life

291
Fiscal Year 2024 Annual Report
(For the Years Ended March 31, 2022, 2023 and 2024)
Notes to Consolidated Financial Statements
2.	 Summary of significant accounting policies (Continued)
(v)	 Property and equipment, net (Continued)
Construction in progress represents buildings and related premises under construction, which is 
stated at actual construction cost less any impairment loss. Construction in progress is transferred to 
the respective category of property and equipment when completed and ready for its intended use.
Costs of repairs and maintenance are expensed as incurred and asset improvements are capitalized. 
The cost and related accumulated depreciation of assets disposed of or retired are removed from the 
accounts, and any resulting gain or loss is reflected in the consolidated income statements.
(w)	 Intangible assets other than licensed copyrights
Intangible assets mainly include those acquired through business combinations and purchased 
intangible assets. Intangible assets acquired through business combinations are recognized as 
assets separate from goodwill if they satisfy either the “contractual-legal” or “separability” criterion. 
Intangible assets arising from business combinations are measured at fair value upon acquisition 
using valuation techniques such as discounted cash flow analysis and ratio analysis with reference to 
comparable companies in similar industries under the income approach, market approach and cost 
approach. Major assumptions used in determining the fair value of these intangible assets include 
future growth rates and weighted average cost of capital. Purchased intangible assets are initially 
recognized and measured at cost upon acquisition. Separately identifiable intangible assets that 
have determinable lives continue to be amortized over their estimated useful lives using the straight-
line method as follows:
User base and customer relationships	
3–16 years
Trade names, trademarks and domain names	
5–20 years
Developed technology and patents	
2–10 years
Non-compete agreements	
over the contracted term of up to 10 years
(x)	 Licensed copyrights
Licensed copyrights related to titles to movies, television series, variety shows, animations and other 
video content acquired from external parties are carried at the lower of unamortized cost or fair 
value. The amortization period for the licensed content vary depending on the type of content, which 
typically ranges from six months to ten years. Licensed copyrights are presented on the consolidated 
balance sheets as current assets under prepayments, receivables and other assets, or non-current 
assets under intangible assets, net, based on estimated time of usage. Licensed copyrights are 
generally amortized using an accelerated method based on historical viewership consumption 
patterns. Estimates of the consumption patterns for licensed copyrights are reviewed periodically and 
revised if necessary. For the years ended March 31, 2022, 2023 and 2024, amortization expenses in 
connection with the licensed copyrights of RMB8,610 million, RMB8,446 million and RMB8,361 million 
were recorded in cost of revenue within Digital Media and Entertainment Group.

292
Alibaba Group Holding Limited
(For the Years Ended March 31, 2022, 2023 and 2024)
Notes to Consolidated Financial Statements
2.	 Summary of significant accounting policies (Continued)
(x)	 Licensed copyrights (Continued)
On a periodic basis, the Company evaluates the program usefulness of licensed copyrights pursuant 
to the guidance in ASC 920 “Entertainment — Broadcasters”, which provides that the rights be 
reported at the lower of unamortized cost or fair value. When there is a change in the expected usage 
of licensed copyrights, the Company estimates the fair value of licensed copyrights to determine if 
any impairment exists. The fair value of licensed copyrights is determined by estimating the expected 
cash flows from advertising and membership fees, less any costs and expenses, over the remaining 
useful lives of the licensed copyrights at the film-group level. Estimates that impact these cash flows 
include anticipated levels of demand for the Company’s advertising services and the expected selling 
prices of advertisements. For the years ended March 31, 2022, 2023 and 2024, impairment charges in 
connection with the licensed copyrights of RMB745 million, RMB1,133 million and nil were recorded in 
cost of revenue within Digital Media and Entertainment Group.
(y)	 Goodwill
Goodwill represents the excess of the purchase consideration over the acquisition date amounts of 
the identifiable tangible and intangible assets acquired and liabilities assumed from the acquired 
entity as a result of the Company’s acquisitions of interests in its subsidiaries. Goodwill is not 
amortized but is tested for impairment on an annual basis, or more frequently if events or changes 
in circumstances indicate that it might be impaired. In accordance with ASC 350, the Company 
may first assess qualitative factors to determine whether it is necessary to perform the quantitative 
goodwill impairment test. In the qualitative assessment, the Company considers factors such as 
macroeconomic conditions, industry and market considerations, overall financial performance of 
the reporting unit, and other specific information related to the operations, business plans and 
strategies of the reporting unit. Based on the qualitative assessment, if it is more likely than not that 
the fair value of a reporting unit is less than the carrying amount, the quantitative impairment test 
is performed. The Company may also bypass the qualitative assessment and proceed directly to 
perform the quantitative impairment test.
The Company performs the quantitative impairment test by comparing the fair value of each 
reporting unit to its carrying amount, including goodwill. If the fair value of the reporting unit exceeds 
its carrying amount, goodwill is not considered to be impaired. If the carrying amount of a reporting 
unit exceeds its fair value, the amount by which the carrying amount exceeds the reporting unit’s fair 
value is recognized as impairment. Application of a goodwill impairment test requires significant 
management judgment, including the identification of reporting units, allocation of assets, liabilities 
and goodwill to reporting units, and determination of the fair value of each reporting unit.
(z)	 Impairment of long-lived assets other than goodwill and licensed copyrights
The Company reviews long-lived assets for impairment whenever events or changes in circumstances 
indicate that the carrying amount of an asset may not be recoverable. Recoverability of assets to be 
held and used is measured by a comparison of the carrying amount of an asset or asset group to the 
future undiscounted net cash flows expected to be generated by the asset or asset group. If the assets 
are considered to be impaired, the impairment recognized is measured by the amount by which the 
carrying amount of the assets or asset groups exceeds the fair value of the assets or asset groups. 
Impairment of long-lived assets other than goodwill and licensed copyrights recognized for the years 
ended March 31, 2022, 2023 and 2024 was RMB973 million, RMB1,922 million and RMB14,847 million, 
respectively.

293
Fiscal Year 2024 Annual Report
(For the Years Ended March 31, 2022, 2023 and 2024)
Notes to Consolidated Financial Statements
2.	 Summary of significant accounting policies (Continued)
(aa)	Derivatives and hedging
All contracts that meet the definition of a derivative are recognized on the consolidated balance 
sheets as either assets or liabilities and recorded at fair value. Changes in the fair value of derivatives 
are either recognized periodically in the consolidated income statements or in other comprehensive 
income depending on the use of the derivatives and whether they qualify for hedge accounting and 
are so designated as cash flow hedges, fair value hedges or net investment hedges.
To qualify for hedge accounting, the hedge relationship is designated and formally documented 
at inception, detailing the particular risk management objective and strategy for the hedge (which 
includes the item and risk that is being hedged), the derivative that is being used and how hedge 
effectiveness is being assessed. A derivative has to be effective in accomplishing the objective of 
offsetting either changes in fair value or cash flows for the risk being hedged. The effectiveness of 
the hedging relationship is evaluated on a prospective and retrospective basis using qualitative and 
quantitative measures of correlation. Qualitative methods may include comparison of critical terms 
of the derivative to those of the hedged item. Quantitative methods include a comparison of the 
changes in the fair value or discounted cash flow of the hedging instrument to that of the hedged 
item. A hedging relationship is considered initially effective if the results of the hedging instrument 
are within a ratio of 80% to 125% of the results of the hedged item.
Interest rate swaps
Interest rate swaps designated as hedging instruments to hedge against the cash flows attributable 
to recognized assets or liabilities or forecasted payments may qualify as cash flow hedges. The 
Company entered into interest rate swap contracts to swap floating interest payments related to 
certain borrowings for fixed interest payments to hedge the interest rate risk associated with certain 
forecasted payments and obligations. All changes in the fair value of interest rate swaps that are 
designated and qualify as cash flow hedges are recognized in accumulated other comprehensive 
income. Amounts in accumulated other comprehensive income are reclassified into earnings in the 
same period during which the hedged forecasted transaction affects earnings.
The Company has elected the optional expedients under ASC 848 “Reference Rate Reform” for certain 
existing interest rate swaps that are designated as cash flow hedges in the hedging relationship 
designation and the assessment of probability of forecasted transaction and hedge effectiveness.
(ab)	Bank borrowings and unsecured senior notes
Bank borrowings and unsecured senior notes are recognized initially at fair value, net of upfront 
fees, debt discounts or premiums, debt issuance costs and other incidental fees. Upfront fees, debt 
discounts or premiums, debt issuance costs and other incidental fees are recorded as a reduction of 
the proceeds received and the related accretion is recorded as interest expense in the consolidated 
income statements over the estimated term of the facilities using the effective interest method.

294
Alibaba Group Holding Limited
(For the Years Ended March 31, 2022, 2023 and 2024)
Notes to Consolidated Financial Statements
2.	 Summary of significant accounting policies (Continued)
(ac)	Merchant deposits
The Company collects deposits representing an annual upfront service fee from merchants on Tmall 
before the beginning of each calendar year. These deposits are initially recorded as a liability by the 
Company. The deposits are refundable to a merchant if the level of sales volume that is generated by 
that merchant on Tmall meets the target during the period. If the transaction volume target is not met 
at the end of each calendar year, the relevant deposits will become non-refundable. These merchant 
deposits are accounted for as variable consideration at an amount that is estimated at contract 
inception. The estimate is updated at the end of each reporting period and when there are changes 
in circumstances during the reporting period. Merchant deposits are recognized as revenue in the 
consolidated income statements when the likelihood of refund to the merchant is considered remote 
based on the patterns of sales volume generated by the merchant during the reporting period.
(ad)	Deferred revenue and customer advances
Deferred revenue and customer advances generally represent cash received from customers 
that relate to goods or services to be provided in the future. Deferred revenue, mainly relating to 
membership fees and cloud services revenue, is stated at the amount of service fees received less the 
amount previously recognized as revenue upon the provision of the respective services to customers.
(ae)	Commitments and contingencies
In the normal course of business, the Company is subject to contingencies, such as legal proceedings 
and claims arising out of its business, that cover a wide range of matters. Liabilities for the 
contingencies are recorded when it is probable that a liability has been incurred and the amount of 
the liability can be reasonably estimated.
Certain conditions may exist as of the date the consolidated financial statements are issued, which 
may result in a loss to the Company, but which will only be resolved when one or more future events 
occur or fail to occur. The Company assesses these contingent liabilities, which inherently involves 
judgment. In assessing loss contingencies related to legal proceedings that are pending against the 
Company or unasserted claims that may result in legal proceedings, the Company, in consultation 
with its legal counsel, evaluates the perceived merits of any legal proceedings or unasserted claims 
as well as the perceived merits of the amount of relief sought or expected to be sought therein. If 
the assessment of a contingency indicates that it is probable that a material loss has been incurred 
and the amount of the liability can be estimated, the estimated liability would be accrued in the 
consolidated financial statements. If the assessment indicates that a potentially material loss 
contingency is not probable, or is probable but cannot be estimated, the nature of the contingent 
liability, together with an estimate of the range of the reasonably possible loss, if determinable and 
material, would be disclosed.
Loss contingencies considered remote are generally not disclosed unless they involve guarantees, in 
which case the nature of the guarantee would be disclosed.
(af)	 Treasury shares
The Company accounts for treasury shares using the cost method. Under this method, the cost 
incurred to purchase the shares is recorded in the treasury shares account on the consolidated 
balance sheets. At retirement of the treasury shares, the ordinary shares account is charged only for 
the aggregate par value of the shares. The excess of the acquisition cost of treasury shares over the 
aggregate par value is allocated between additional paid-in capital and retained earnings.

295
Fiscal Year 2024 Annual Report
(For the Years Ended March 31, 2022, 2023 and 2024)
Notes to Consolidated Financial Statements
2.	 Summary of significant accounting policies (Continued)
(ag)	Statutory reserves
In accordance with the relevant regulations and their articles of association, subsidiaries of the 
Company incorporated in the PRC are required to allocate at least 10% of their after-tax profit 
determined based on the PRC accounting standards and regulations to the general reserve until 
the reserve has reached 50% of the relevant subsidiary’s registered capital. Appropriations to the 
enterprise expansion fund and staff welfare and bonus fund are at the discretion of the respective 
board of directors of the subsidiaries. These reserves can only be used for specific purposes and are 
not transferable to the Company in the form of loans, advances or cash dividends. During the years 
ended March 31, 2022, 2023 and 2024, appropriations to the general reserve amounted to RMB2,492 
million, RMB3,138 million and RMB1,756 million, respectively. No appropriations to the enterprise 
expansion fund and staff welfare and bonus fund have been made by the Company.
(ah)	Interest income
Interest income is recorded in the consolidated income statements as it accrues for the interest-
earning assets using the effective interest method. During the years ended March 31, 2022, 2023 and 
2024, interest income of RMB13,602 million, RMB16,339 million and RMB24,868 million, respectively, 
were recorded in interest and investment income, net in the consolidated income statements.
(ai)	 Newly adopted accounting standard updates
In April 2022, the Company adopted ASU 2020-06, “Debt — Debt with Conversion and Other Options 
(Subtopic 470-20) and Derivatives and Hedging — Contracts in Entity’s Own Equity (Subtopic 815-40): 
Accounting for Convertible Instruments and Contracts in an Entity’s Own Equity”, which simplifies 
an issuer’s accounting for certain convertible instruments and the application of derivatives scope 
exception for contracts in an entity’s own equity. This guidance also addresses how convertible 
instruments are accounted for in the diluted earnings per share calculation and required enhanced 
disclosures about the terms of convertible instruments and contracts in an entity’s own equity. 
The adoption of this guidance did not have a material impact on the financial position, results of 
operations and cash flows.
In April 2023, the Company adopted ASU 2021-08, “Business Combinations (Topic 805): Accounting 
for Contract Assets and Contract Liabilities from Contracts with Customers”, which provides 
guidance on the acquirer’s accounting for acquired revenue contracts with customers in a business 
combination. The amendments require an acquirer recognizes and measures contract assets and 
contract liabilities acquired in a business combination at the acquisition date in accordance with ASC 
606 as if it had originated the contracts. This guidance also provides certain practical expedients for 
acquirers when recognizing and measuring acquired contract assets and contract liabilities from 
revenue contracts in a business combination. The Company adopted this guidance prospectively 
and the adoption of this guidance did not have a material impact on the financial position, results of 
operations and cash flows.
In April 2023, the Company adopted ASU 2022-04, “Liabilities — Supplier Finance Programs (Subtopic 
405-50): Disclosure of Supplier Finance Program Obligations”, which require a buyer in a supplier 
finance program disclose qualitative and quantitative information about the supplier finance 
program. Rollforward information is effective for the Company for the year ending March 31, 2025. 
Details of the key terms of the program and the outstanding obligations confirmed as valid are set out 
in Note 19.

296
Alibaba Group Holding Limited
(For the Years Ended March 31, 2022, 2023 and 2024)
Notes to Consolidated Financial Statements
3.	 Recent accounting pronouncements
In March 2020, the FASB issued ASU 2020-04, “Reference Rate Reform (Topic 848): Facilitation of the Effects 
of Reference Rate Reform on Financial Reporting” and issued subsequent amendments within ASU 2021-01 
and ASU 2022-06 (collectively, including ASU 2020-04, “ASC 848”) in January 2021 and December 2022 
respectively. ASC 848 provides optional expedients and exceptions for applying U.S. GAAP on contract 
modifications and hedge accounting to contracts, hedging relationships, and other transactions that 
reference LIBOR or another reference rate expected to be discontinued because of reference rate reform, 
if certain criteria are met. These optional expedients and exceptions provided in ASC 848 are effective for 
the Company from January 1, 2020 through December 31, 2024. The Company has elected the optional 
expedients for certain existing interest rate swaps that are designated as cash flow hedges, which did 
not have a material impact on the financial position, results of operations and cash flows. The Company 
is evaluating the effects, if any, of the potential election of the other optional expedients and exceptions 
provided in this guidance on the financial position, results of operations and cash flows.
In June 2022, the FASB issued ASU 2022-03, “Fair Value Measurement (Topic 820): Fair Value Measurement 
of Equity Securities Subject to Contractual Sale Restrictions”, which clarifies that a contractual restriction 
on the sale of an equity security is not considered part of the unit of account of the equity security and, 
therefore, is not considered in measuring fair value. The amendments also clarify that an entity cannot, 
as a separate unit of account, recognize and measure a contractual sale restriction. This guidance also 
requires certain disclosures for equity securities subject to contractual sale restrictions. The new guidance 
is required to be applied prospectively with any adjustments from the adoption of the amendments 
recognized in earnings and disclosed on the date of adoption. This guidance is effective for the Company 
for the year ending March 31, 2025 and interim reporting periods during the year ending March 31, 2025. 
Early adoption is permitted. The Company does not expect that the adoption of this guidance will have a 
material impact on the financial position, results of operations and cash flows.
In November 2023, the FASB issued ASU 2023-07, “Segment Reporting (Topic 280): Improvements to 
Reportable Segment Disclosures”, which improves reportable segment disclosure requirements. The 
amendments require the disclosure of (1) significant segment expenses that are regularly provided to 
the CODM and included within each reported measure of segment profit or loss; (2) an amount for other 
segment items by reportable segment and a description of its composition; and (3) the title and position 
of the CODM and an explanation of how the CODM uses the reported measure(s). The amendments also 
provide disclosure requirements for interim periods and entities that have a single reportable segment. 
The new guidance is required to be applied retrospectively to all prior periods presented in the financial 
statements. This guidance is effective for the Company for the year ending March 31, 2025 and interim 
reporting periods during the year ending March 31, 2026. Early adoption is permitted. The Company is 
evaluating the impact of the adoption of this guidance.
In December 2023, the FASB issued ASU 2023-09, “Income Taxes (Topic 740): Improvements to Income 
Tax Disclosures”, which improves income tax disclosures. The amendments require the disclosure of 
specific categories in the rate reconciliation and additional information for reconciling items that meet 
a quantitative threshold. The amendments also require disaggregated information about the amount of 
income taxes paid (net of refunds received), Income (or loss) from continuing operations before income tax 
expense (or benefit) and Income tax expense (or benefit) from continuing operations. The new guidance 
is required to be applied either prospectively or retrospectively. This guidance is effective for the Company 
for the year ending March 31, 2026. Early adoption is permitted. The Company is evaluating the impact of 
the adoption of this guidance.

297
Fiscal Year 2024 Annual Report
(For the Years Ended March 31, 2022, 2023 and 2024)
Notes to Consolidated Financial Statements
4.	 Significant mergers and acquisitions and investments
Mergers and acquisitions
(a)	 Acquisitions
Acquisitions that constitute business combinations are summarized in the following table:
Year ended March 31,
2022
2023
2024
RMB
RMB
RMB
(in millions)
Net assets
852
1
28
Identifiable intangible assets
1,000
285
602
Deferred tax liabilities
(170)
(68)
(199)
1,682
218
431
Noncontrolling interests and mezzanine equity
(1,884)
(38)
(98)
Net identifiable (liabilities) assets
(202)
180
333
Goodwill
3,283
583
1,782
Total purchase consideration
3,081
763
2,115
Fair value of previously held equity interests
(31)
—
—
Purchase consideration settled
(2,671)
(481)
(2,038)
Deferred consideration as of year end
379
282
77
Total purchase consideration is comprised of:
— cash consideration
3,050
763
2,115
— fair value of previously held equity interests
31
—
—
3,081
763
2,115
In relation to the revaluation of previously held equity interests, the Company recognized a loss of 
RMB2 million, nil and nil in the consolidated income statements for the years ended March 31, 2022, 
2023 and 2024, respectively, for the other acquisitions that constitute business combinations.
Pro forma results of operations for these acquisitions have not been presented because the effects 
of these acquisitions are not material to the consolidated income statements for the year ended 
March 31, 2022, 2023 and 2024, either individually or in aggregate.
Equity investments and others
(b)	 Investment in Moonshot AI Ltd (“Moonshot”)
Moonshot is an artificial intelligence company in the PRC. During the year ended March 31, 2024, 
the Company invested a total of approximately US$0.8 billion (approximately RMB5.9 billion) for an 
approximately 36% equity interest. The investment in preferred stocks of Moonshot is accounted for 
using the measurement alternative.

298
Alibaba Group Holding Limited
(For the Years Ended March 31, 2022, 2023 and 2024)
Notes to Consolidated Financial Statements
4.	 Significant mergers and acquisitions and investments (Continued)
Equity investments and others (Continued)
(c)	
Investment in Ant Group Co., Ltd. (“Ant Group”)
Ant Group provides comprehensive digital payment services and facilitates digital financial and 
value-added services for consumers and merchants, in China and across the world. In September 
2019, following the satisfaction of the closing conditions, the Company received the 33% equity 
interest in Ant Group pursuant to the share and asset purchase agreement as amended from time to 
time (the “SAPA”).
The Company accounts for its equity interest in Ant Group under the equity method. Upon the 
completion, the Company recorded the 33% equity interest in Ant Group with a carrying value 
amounting to RMB90.7 billion in investments in equity method investees. The difference between 
the carrying value of the 33% equity interest in Ant Group and the Company’s share of the carrying 
value of Ant Group’s net assets upon completion is a basis difference, which mainly represents the 
fair value adjustments of amortizable intangible assets and equity investments. These adjustments 
amounted to RMB24.5 billion and RMB5.3 billion, respectively, both of which were net of their 
corresponding tax effects.
Subsequent to the receipt of the equity interest in Ant Group, the proportionate share of results of 
Ant Group, adjusted for the effects of the basis difference as described above, is recorded in share 
of results of equity method investees in the consolidated income statements on a one quarter in 
arrears basis. Following the receipt of equity interest in Ant Group, the Company has pre-emptive 
rights to participate in other issuances of equity securities by Ant Group and certain of its affiliates 
prior to the time of Ant Group meeting certain minimum criteria for a qualified IPO set forth in the 
SAPA. These pre-emptive rights entitle the Company to maintain the equity ownership percentage the 
Company holds in Ant Group immediately prior to any such issuances. In connection with the exercise 
of the pre-emptive rights, the Company is also entitled to receive certain payments from Ant Group, 
effectively funding the subscription for these additional equity interest, up to a value of US$1.5 billion, 
subject to certain adjustments. In addition, under the SAPA, in certain circumstances the Company 
is permitted to exercise pre-emptive rights through an alternative arrangement which will further 
protect the Company from dilution.
During the quarter ended September 30, 2023, Ant Group repurchased approximately 7% equity 
interest from its existing shareholders and the shares repurchased were allocated to the employee 
incentive plans of Ant Group. The number of shares held by the Company in Ant Group remains 
unchanged from legal perspective, the Company’s equity interest in Ant Group on a fully diluted basis 
remains unchanged at 33%.
For accounting purposes, the Company will take into consideration a proportionate share of equity 
interest held by the employee incentive plans of Ant Group to account for its share of results from 
its investment in Ant Group, subject to dilution as the equity interest under the employee incentive 
plans of Ant Group is transferred out. During the year ended March 31, 2024, there was no material 
change in the equity interest held by the employee incentive plans of Ant Group. While the Company’s 
carrying value of the investment in Ant Group remain unchanged upon completion, the transactions 
result in additional basis difference of RMB5.6 billion upon completion, which was mainly allocated 
to amortizable intangible assets of RMB1.7 billion with a weighted average amortization period of 7 
years, goodwill of RMB3.9 billion, equity investments of RMB0.5 billion and deferred tax liabilities of 
RMB0.5 billion.

299
Fiscal Year 2024 Annual Report
(For the Years Ended March 31, 2022, 2023 and 2024)
Notes to Consolidated Financial Statements
5.	 Revenue
Revenue by segment is as follows:
Year ended March 31,
2022
2023
2024
RMB
RMB
RMB
(in millions)
Taobao and Tmall Group:
  China commerce retail (i)
  — Customer management
316,029
291,541
304,009
  — Direct sales and others (ii)
96,795
103,811
110,405
412,824
395,352
414,414
  China commerce wholesale (iii)
17,106
17,854
20,479
Total Taobao and Tmall Group
429,930
413,206
434,893
Cloud Intelligence Group (iv)
102,016
103,497
106,374
Alibaba International Digital Commerce Group:
  International commerce retail (v)
43,679
50,933
81,654
  International commerce wholesale (vi)
18,506
19,573
20,944
Total Alibaba International Digital Commerce Group
62,185
70,506
102,598
Cainiao Smart Logistics Network Limited (vii)
66,808
77,512
99,020
Local Services Group (viii)
44,890
50,249
59,802
Digital Media and Entertainment Group (ix)
18,105
18,444
21,145
All others (x)
189,543
197,115
192,331
Total segment revenue
913,477
930,529
1,016,163
Unallocated
1,556
866
1,297
Inter-segment elimination (xi)
(61,971)
(62,708)
(76,292)
Consolidated revenue
853,062
868,687
941,168

300
Alibaba Group Holding Limited
(For the Years Ended March 31, 2022, 2023 and 2024)
Notes to Consolidated Financial Statements
5.	 Revenue (Continued)
(i)	 Revenue from China commerce retail is primarily generated from China commerce retail business and includes primarily 
revenue from customer management services and sales of goods.
(ii)	 Revenue from direct sales and others under China commerce retail is primarily generated from direct sales businesses, 
comprising mainly Tmall Supermarket and Tmall Global and primarily consists of revenue from sales of goods.
(iii)	Revenue from China commerce wholesale is primarily generated from 1688.com and includes revenue from membership 
fees and related value-added services and customer management services.
(iv)	Revenue from Cloud Intelligence Group is primarily generated from the provision of cloud services, which include public 
cloud services and non-public cloud services.
(v)	 Revenue from International commerce retail is primarily generated from AliExpress, Trendyol and Lazada and includes 
revenue from customer management services, sales of goods and logistics services.
(vi)	Revenue from International commerce wholesale is primarily generated from Alibaba.com and includes revenue from 
membership fees and related value-added services and customer management services.
(vii)	Revenue from Cainiao represents logistics services revenue from the domestic and cross-border fulfillment services.
(viii)	Revenue from Local Services Group primarily represents platform commissions, logistics services revenue from the provision 
of on-demand delivery services and revenue from other services provided by Ele.me, and revenue from software and 
technology services provided by Amap.
(ix)	Revenue from Digital Media and Entertainment Group is primarily generated from Youku and Alibaba Pictures, and includes 
revenue from membership fees, content investment income, customer management services and ticketing services.
(x)	 Revenue from All others represented revenue from businesses including Sun Art, Freshippo, Alibaba Health, Lingxi Games, 
Intime, Intelligent Information Platform, Fliggy, DingTalk and other businesses. The majority of revenue within All others 
consist of direct sales revenue, which is recorded on a gross basis.
(xi)	Inter-segment elimination consisted of revenue primarily from Cloud Intelligence Group and Cainiao.
(xii)	For the year ended March 31, 2024, as a result of the change in segment reporting (Note 26), the Company reclassified 
revenue by segment. Figures for the years ended March 31, 2022 and 2023 were reclassified to conform to this presentation.
Revenue by type is as follows:
Year ended March 31,
2022
2023
2024
RMB
RMB
RMB
(in millions)
Customer management services (i)
379,999
355,144
386,571
Membership fees and value-added services
35,739
40,078
41,956
Logistics services
71,279
89,214
114,073
Cloud services
74,123
76,648
76,459
Sales of goods
255,171
271,016
283,273
Other revenue (ii)
36,751
36,587
38,836
853,062
868,687
941,168
(i)	 Customer management services mainly include CPC, CPM, time-based and CPS marketing services.
(ii)	 Other revenue includes revenue from self-developed online games, other value-added services provided through various 
platforms and businesses.
The amount of revenue recognized for performance obligations satisfied (or partially satisfied) in prior 
periods for contracts with expected duration of more than one year during the years ended March 31, 2022, 
2023 and 2024 were not material.

301
Fiscal Year 2024 Annual Report
(For the Years Ended March 31, 2022, 2023 and 2024)
Notes to Consolidated Financial Statements
6.	 Leases
The Company entered into operating lease agreements primarily for shops and malls, offices, warehouses 
and land. Certain lease agreements contain an option for the Company to renew a lease for a term of up to 
five years or an option to terminate a lease early. The Company considers these options in determining the 
classification and measurement of the leases.
The leases may include variable payments based on measures such as the level of sales at a physical store, 
which are expensed as incurred.
Components of operating lease cost are as follows:
Year ended March 31,
2022
2023
2024
RMB
RMB
RMB
(in millions)
Operating lease cost
10,982
10,802
10,752
Variable lease cost
837
672
655
Total operating lease cost
11,819
11,474
11,407
For the years ended March 31, 2022, 2023 and 2024, cash payments for operating leases amounted to 
RMB6,556 million, RMB8,050 million and RMB10,452 million, respectively. For the years ended March 31, 
2023 and 2024, the operating lease assets obtained in exchange for operating lease liabilities amounted to 
RMB5,030 million and RMB7,969 million, respectively.
As of March 31, 2023 and 2024, the Company’s operating leases had a weighted average remaining lease 
term of 9.3 years and 9.2 years, respectively. As of the same dates, the Company’s operating leases had 
a weighted average discount rate of 4.8% and 4.7%, respectively. Future lease payments under operating 
leases as of March 31, 2024 are as follows:
Amounts
RMB
(in millions)
For the year ending March 31,
2025
7,297
2026
5,875
2027
5,034
2028
4,320
2029
3,687
Thereafter
18,429
44,642
Less: imputed interest
(9,804)
Total operating lease liabilities (Note 19)
34,838

302
Alibaba Group Holding Limited
(For the Years Ended March 31, 2022, 2023 and 2024)
Notes to Consolidated Financial Statements
7.	 Income tax expenses
Composition of income tax expenses
Year ended March 31,
2022
2023
2024
RMB
RMB
RMB
(in millions)
Current income tax expense
28,184
17,266
27,792
Deferred taxation
(1,369)
(1,717)
(5,263)
26,815
15,549
22,529
Under the current laws of the Cayman Islands, the Company is not subject to tax on its income or capital 
gains. In addition, upon payments of dividends by the Company to its shareholders, no Cayman Islands 
withholding tax is imposed. The Company’s subsidiaries incorporated in Hong Kong were subject to the 
Hong Kong profits tax rate at 16.5% for the years ended March 31, 2022, 2023 and 2024. The Company’s 
subsidiaries incorporated in other jurisdictions were subject to income tax charges calculated according to 
the tax laws enacted or substantially enacted in the countries where they operate and generate income.
Current income tax expense primarily includes the provision for PRC Enterprise Income Tax (“EIT”) for 
subsidiaries operating in the PRC and withholding tax on earnings that have been declared for distribution 
by PRC subsidiaries to offshore holding companies. Substantially all of the Company’s income before 
income tax and share of results of equity method investees are generated by these PRC subsidiaries. These 
subsidiaries are subject to EIT on their taxable income as reported in their respective statutory financial 
statements adjusted in accordance with the relevant tax laws, rules and regulations in the PRC.
Under the PRC Enterprise Income Tax Law (the “EIT Law”), the standard enterprise income tax rate for 
domestic enterprises and foreign invested enterprises is 25%. In addition, the EIT Law provides for, 
among others, a preferential tax rate of 15% for enterprises qualified as High and New Technology 
Enterprises. Further, certain subsidiaries were recognized as Software Enterprises and thereby entitled 
to full exemption from EIT for two years beginning from their first profitable calendar year and a 50% 
reduction for the subsequent three calendar years. In addition, a duly recognized Key Software Enterprise 
(“KSE”) within China’s national plan can enjoy a preferential EIT rate of 10%. The KSE status is subject to 
review by the relevant authorities every year and the timing of the annual review and notification by the 
relevant authorities may vary from year to year. The related reduction in tax expense as a result of official 
notification confirming the KSE status is accounted for upon the receipt of such notification.

303
Fiscal Year 2024 Annual Report
(For the Years Ended March 31, 2022, 2023 and 2024)
Notes to Consolidated Financial Statements
7.	 Income tax expenses (Continued)
Composition of income tax expenses (Continued)
The tax status of the subsidiaries of the Company with major taxable profits is described below:
•	
Alibaba (China) Technology Co., Ltd. (“Alibaba China”), Taobao (China) Software Co., Ltd. (“Taobao 
China”), Zhejiang Tmall Technology Co., Ltd. (“Tmall China”) and Alibaba (China) Co., Ltd (“China 
Co.”), entities primarily engaged in the operations of the Company’s wholesale marketplaces, 
Taobao, Tmall, and technology, software research and development and relevant services, 
respectively, were qualified as High and New Technology Enterprises. For the taxation years of 2021, 
2022 and 2023, Alibaba China, Taobao China, Tmall China, and China Co. applied an EIT rate of 15% 
as High and New Technology Enterprises.
•	
Alibaba (Beijing) Software Services Co., Ltd (“Alibaba Beijing”), an entity primarily engaged in the 
operations of technology, software research and development and relevant services, was recognized 
as a High and New Technology Enterprise. Alibaba Beijing was also granted the Software Enterprise 
status and was thereby entitled to an income tax exemption for two years beginning from its first 
profitable taxation year of 2017, and a 50% reduction for the subsequent three consecutive years 
starting from the taxation year of 2019. Accordingly, Alibaba Beijing was entitled to an EIT rate of 
12.5% (50% reduction in the standard statutory rate) during the taxation years of 2019, 2020 and 
2021. For the taxation years of 2022 and 2023, Alibaba Beijing applied an EIT rate of 15% as High and 
New Technology Enterprise.
Most of the remaining PRC entities of the Company are subject to EIT at 25% for the years ended March 31, 
2022, 2023 and 2024.
Pursuant to the EIT Law, a 10% withholding tax is levied on dividends declared by PRC companies to 
their foreign investors. A lower withholding tax rate of 5% is applicable if direct foreign investors with 
at least 25% equity interest in the PRC company are incorporated in Hong Kong and meet the relevant 
requirements pursuant to the tax arrangement between Chinese mainland and Hong Kong S.A.R. Since 
the equity holders of the major PRC subsidiaries of the Company are Hong Kong incorporated companies 
and meet the relevant requirements pursuant to the tax arrangement between Chinese mainland and 
Hong Kong S.A.R., the Company has used 5% to provide for deferred tax liabilities on retained earnings 
which are anticipated to be distributed. As of March 31, 2024, the Company has accrued the withholding 
tax on substantially all of the distributable earnings of the PRC subsidiaries, except for those undistributed 
earnings that the Company intends to invest indefinitely in the PRC which amounted to RMB304.7 billion.

304
Alibaba Group Holding Limited
(For the Years Ended March 31, 2022, 2023 and 2024)
Notes to Consolidated Financial Statements
7.	 Income tax expenses (Continued)
Composition of deferred tax assets and liabilities
As of March 31,
2023
2024
RMB
RMB
(in millions)
Deferred tax assets
Licensed copyrights
4,438
5,527
Tax losses carried forward and others (i)
47,586
52,410
52,024
57,937
Valuation allowance (ii)
(36,530)
(46,576)
Total deferred tax assets
15,494
11,361
Deferred tax liabilities
Identifiable intangible assets
(18,751)
(14,176)
Withholding tax on undistributed earnings (iii)
(8,170)
(8,170)
Equity method investees and others (iv)
(34,824)
(30,666)
Total deferred tax liabilities
(61,745)
(53,012)
Net deferred tax liabilities
(46,251)
(41,651)
(i)	 Others primarily represents deferred tax assets for share-based awards, investments in equity method investees, equity 
securities and other investments, as well as accrued expenses which are not deductible until paid under PRC tax laws.
(ii)	 Change in valuation allowances is mainly from the valuation allowances provided on the deferred tax assets related to the 
tax losses carried forward due to the uncertainty surrounding their realization. Valuation allowances are also provided on 
the deferred tax assets related to the investment in certain equity securities and other investments. If events occur in the 
future that improve the certainty of realization, an adjustment to the valuation allowances will be made and consequently 
income tax expenses will be reduced.
(iii)	The related deferred tax liabilities as of March 31, 2023 and 2024 were provided on the assumption that substantially all 
of the distributable earnings of PRC subsidiaries will be distributed as dividends, except for those undistributed earnings 
that the Company intends to invest indefinitely in the PRC which amounted to RMB233.6 billion and RMB304.7 billion, 
respectively.
(iv)	Deferred tax liabilities for investments in equity method investees mainly includes the deferred tax effect on the gain in 
relation to the receipt of the 33% equity interest in Ant Group of RMB19.7 billion. Others primarily represents deferred tax 
liabilities for investments in equity securities and other investments.
As of March 31, 2024, the accumulated tax losses of subsidiaries incorporated in Singapore, Hong Kong 
S.A.R. and Malaysia, subject to the agreement of the relevant tax authorities, of RMB36,711 million, 
RMB9,787 million and RMB2,122 million, respectively, are allowed to be carried forward to offset against 
future taxable profits. The carry forward of tax losses in Singapore and Hong Kong S.A.R. generally 
has no time limit, while the tax losses in Malaysia will expire, if unused, in the years ending March 31, 
2025 through 2034. The accumulated tax losses of subsidiaries incorporated in the PRC, subject to the 
agreement of the PRC tax authorities, of RMB149,388 million as of March 31, 2024 will expire, if unused, in 
the years ending March 31, 2025 through 2034.

305
Fiscal Year 2024 Annual Report
(For the Years Ended March 31, 2022, 2023 and 2024)
Notes to Consolidated Financial Statements
7.	 Income tax expenses (Continued)
Composition of deferred tax assets and liabilities (Continued)
Reconciliation of the differences between the statutory EIT rate applicable to profits of the consolidated 
entities and the income tax expenses of the Company:
Year ended March 31,
2022
2023
2024
RMB
RMB
RMB
(in millions, except per share data)
Income before income tax and share of result of 
  equity method investees
59,550
89,185
101,596
Income tax computed at statutory EIT rate (25%)
14,888
22,296
25,399
Effect of different tax rates available to different 
  jurisdictions
(2,006)
(153)
(1,095)
Effect of tax holiday and preferential tax benefit on 
  assessable profits of subsidiaries incorporated in 
  the PRC
(7,367)
(13,679)
(14,135)
Non-deductible expenses and non-taxable 
  income, net (i)
13,518
16,870
11,006
Additional deductions of certain research and 
  development expenses incurred by subsidiaries in 
  the PRC (ii)
(10,052)
(8,282)
(9,415)
Withholding tax on the earnings distributed and 
  anticipated to be remitted
5,026
5,312
6,127
Change in valuation allowance and others (iii)
12,808
(6,815)
4,642
Income tax expenses
26,815
15,549
22,529
Effect of tax holidays inside the PRC on basic earnings 
  per share
0.34
0.65
0.70
Effect of tax holidays inside the PRC on basic earnings 
  per ADS
2.73
5.22
5.60
(i)	 Expenses not deductible for tax purposes and non-taxable income primarily represent impairment of goodwill, investment 
income or loss and share-based compensation expense.
(ii)	 This amount represents tax incentives relating to the research and development expenses of certain major operating 
subsidiaries in the PRC.
(iii)	Change in valuation allowance primarily represents valuation allowance for temporary differences associated with tax 
losses and investments in certain equity securities and other investments. Besides, others primarily represents other tax 
benefits which were not previously recognized as well as deferred tax effect for temporary differences in relation to certain 
investments in equity method investees.

306
Alibaba Group Holding Limited
(For the Years Ended March 31, 2022, 2023 and 2024)
Notes to Consolidated Financial Statements
8.	 Share-based awards
(a)	 Share-based awards relating to ordinary shares of the Company
Share-based awards such as RSUs, incentive and non-statutory stock options, restricted shares, 
dividend equivalents, share appreciation rights and share payments may be granted to any directors, 
employees and consultants of the Company or affiliated companies under equity incentive plans 
adopted since the inception of the Company. Currently, the 2014 Post-IPO Equity Incentive Plan (the 
“2014 Plan”), which was adopted in September 2014 and has a ten-year term, is in effect and governs 
the terms of the awards. If an award terminates, expires or lapses, or is canceled for any reason, 
ordinary shares subject to the award become available for the grant of a new award under the 
2014 Plan. Starting from April 1, 2015 and on each anniversary thereof, an additional amount equal 
to the lesser of (A) 200,000,000 ordinary shares, and (B) such lesser number of ordinary shares as 
determined by the board of directors becomes available for the grant of a new award under the 2014 
Plan. As of March 31, 2024, the number of shares authorized but unissued was 286,838,192 ordinary 
shares. Eight ordinary shares are issuable upon the vesting or the exercise of one share-based award.
RSUs
A summary of the changes in the RSUs relating to ordinary shares granted by the Company during the 
year ended March 31, 2024 is as follows:
Number
of RSUs
Weighted-
average
grant date
fair value
US$
Awarded and unvested as of April 1, 2023
61,288,204
155.49
Granted
33,687,624
83.93
Vested
(22,242,169)
168.18
Canceled/forfeited
(8,287,198)
131.05
Awarded and unvested as of March 31, 2024 (i)
64,446,461
116.85
Expected to vest as of March 31, 2024 (ii)
55,339,287
120.44
(i)	 No outstanding RSUs will be vested after the expiry of a period of up to ten years from the date of grant.
(ii)	 RSUs expected to vest are the result of applying the pre-vesting forfeiture rate assumptions to total outstanding RSUs.
As of March 31, 2024, there were RMB15,604 million of unamortized compensation costs related to all 
outstanding RSUs, net of expected forfeitures. These amounts are expected to be recognized over a 
weighted average period of 1.9 years.
During the years ended March 31, 2022, 2023 and 2024, the Company recognized share-based 
compensation expense of RMB30,313 million, RMB24,410 million and RMB17,734 million, respectively, 
in connection with the above RSUs.

307
Fiscal Year 2024 Annual Report
(For the Years Ended March 31, 2022, 2023 and 2024)
Notes to Consolidated Financial Statements
8.	 Share-based awards (Continued)
(a)	 Share-based awards relating to ordinary shares of the Company (Continued)
Share options
A summary of the changes in the share options relating to ordinary shares granted by the Company 
during the year ended March 31, 2024 is as follows:
Number
of share
options
Weighted
average
exercise
price
Weighted
average
remaining
contractual
life
US$
(in years)
Outstanding as of April 1, 2023
7,129,334
77.08
3.9
Granted
2,000,000
78.37
9.7
Exercised
(2,210,667)
53.33
—
Canceled/forfeited
(84,000)
26.00
—
Outstanding as of March 31, 2024
6,834,667
85.77
5.5
Vested and exercisable as of March 31, 2024 (i)
3,693,333
94.37
3.5
Vested and expected to vest as of 
  March 31, 2024 (ii)
6,777,267
86.28
5.5
(i)	 No outstanding share options will be vested or exercisable after the expiry of a period of up to twelve years from the 
date of grant.
(ii)	 Share options expected to vest are the result of applying the pre-vesting forfeiture rate assumptions to total 
outstanding share options.
As of March 31, 2024, the aggregate intrinsic value of all outstanding options was RMB401 million. 
As of the same date, the aggregate intrinsic value of options that were vested and exercisable and 
options that were vested and expected to vest was RMB124 million and RMB382 million, respectively.
During the years ended March 31, 2022, 2023 and 2024, the weighted average grant date fair value 
of share options granted was US$103.72, nil and US$40.30, respectively, and the total grant date 
fair value of options vested during the same years was RMB306 million, RMB327 million and RMB238 
million, respectively. During the same years, the aggregate intrinsic value of share options exercised 
was RMB137 million, RMB67 million and RMB382 million, respectively.
Cash received from option exercises under the share option plans for the years ended March 31, 2022, 
2023 and 2024 was RMB109 million, RMB8 million and RMB843 million, respectively.

308
Alibaba Group Holding Limited
(For the Years Ended March 31, 2022, 2023 and 2024)
Notes to Consolidated Financial Statements
8.	 Share-based awards (Continued)
(a)	 Share-based awards relating to ordinary shares of the Company (Continued)
Share options (Continued)
No share options were granted during the year ended March 31, 2023. The fair value of each option 
granted during the years ended March 31, 2022 and 2024 is estimated on the measurement date 
using the Black-Scholes model by applying the assumptions below:
Year ended March 31,
2022
2024
Risk-free interest rate (i)
1.93%–2.00%
4.50%
Expected dividend yield (ii)
0%
0%
Expected life (years) (iii)
3.71–7.14
6.50
Expected volatility (iv)
35.7%
44.8%
(i)	 Risk-free interest rate is based on the yields of United States Treasury securities with maturities similar to the expected 
life of the share options in effect on the measurement date.
(ii)	 For the share options granted during the year ended March 31, 2022, expected dividend yield is assumed to be nil as 
the Company had no history or expectation of paying a dividend on its ordinary shares. For the share options granted 
during the year ended March 31, 2024, expected dividend yield is nil as the Company decided to pay upon the exercise 
of such share options in an amount equivalent to the dividends as detailed in Note 28 to the participants.
(iii)	Expected life of share options is based on management’s estimate on timing of exercise of share options.
(iv)	Expected volatility is assumed based on the historical volatility of the Company in the period equal to the expected life 
of each grant.
As of March 31, 2024, there were RMB624 million of unamortized compensation costs related to these 
outstanding share options, net of expected forfeitures. These amounts are expected to be recognized 
over a weighted average period of 2.7 years.
During the years ended March 31, 2022, 2023 and 2024, the Company recognized share-based 
compensation expense of RMB86 million, RMB490 million and RMB240 million, respectively, in 
connection with the above share options.
Following the dividends as detailed in Note 28, the Company decided to pay upon vesting of certain 
RSUs or exercise of certain share options in an amount equivalent to the dividends to the participants. 
This arrangement has no impact to the classification and vesting condition of the awards.
(b)	 Share-based awards relating to Ant Group 
Prior to 2023, certain employees of the Company were granted share-based awards by Ant Group 
and Hangzhou Junhan Equity Investment Partnership (“Junhan”), a major equity holder of Ant Group. 
These awards tied to the valuation of Ant Group and are settled by respective grantors upon disposal 
of these awards by the holders, vesting or exercise of these awards, depending on the forms of these 
awards. In addition, Junhan and Ant Group have the right to repurchase the vested awards (or any 
underlying equity for the settlement of the vested awards) granted by them, as applicable, from the 
holders upon an initial public offering of Ant Group or the termination of the holders’ employment 
with the Company at a price to be determined based on the then fair market value of Ant Group.

309
Fiscal Year 2024 Annual Report
(For the Years Ended March 31, 2022, 2023 and 2024)
Notes to Consolidated Financial Statements
8.	 Share-based awards (Continued)
(b)	 Share-based awards relating to Ant Group (Continued)
For accounting purposes, these awards meet the definition of a financial derivative. The cost 
relating to these awards is recognized by the Company and the related expense is recognized over 
the requisite service period in the consolidated income statements with a corresponding credit to 
additional paid-in capital. Subsequent changes in the fair value of these awards are recorded in the 
consolidated income statements. The expenses relating to these awards are remeasured at the fair 
value on each reporting date until their settlement dates. The fair value of the underlying equity is 
primarily determined based on the contemporaneous valuation report, external information and 
information obtained from Ant Group.
During the years ended March 31, 2022, 2023 and 2024, the Company recognized a net reversal of 
RMB11,585 million, expenses of RMB668 million and a net reversal of RMB6,691 million, respectively, 
in respect of the share-based awards relating to Ant Group.
Starting from April 2020, the parties agreed to settle with each other the cost associated with certain 
share-based awards granted to each other’s employees upon vesting. The settlement amounts under 
this arrangement depend on the values of Ant Group share-based awards granted to the Company’s 
employees and the Company’s share-based awards granted to employees of Ant Group, in which the 
net settlement amount is insignificant to the Company.
Share-based awards relating to ordinary shares of the Company and Ant Group are generally subject 
to a four-year vesting schedule as determined by the administrator of the plans, or a vesting period of 
up to ten years for certain management members of the Company.
(c)	 Share-based compensation expense by function
Year ended March 31,
2022
2023
2024
RMB
RMB
RMB
(in millions)
Cost of revenue
5,725
5,710
3,012
Product development expenses
11,035
13,514
7,623
Sales and marketing expenses
3,050
3,710
2,265
General and administrative expenses
4,161
7,897
5,646
23,971
30,831
18,546

310
Alibaba Group Holding Limited
(For the Years Ended March 31, 2022, 2023 and 2024)
Notes to Consolidated Financial Statements
9.	 Earnings per share/ADS
Each ADS represents eight ordinary shares.
Basic earnings per share is computed by dividing net income attributable to ordinary shareholders by the 
weighted average number of outstanding ordinary shares, adjusted for treasury shares. Basic earnings per 
ADS is derived from the basic earnings per share.
For the calculation of diluted earnings per share, net income attributable to ordinary shareholders for basic 
earnings per share is adjusted by the effect of dilutive securities, including share-based awards, under the 
treasury stock method. Potentially dilutive securities, of which the amounts are insignificant, have been 
excluded from the computation of diluted net income per share if their inclusion is anti-dilutive. Diluted 
earnings per ADS is derived from the diluted earnings per share.
The following table sets forth the computation of basic and diluted net income per share/ADS for the 
following periods:
Year ended March 31,
2022
2023
2024
RMB
RMB
RMB
(in millions, except per share data)
Earnings per share
Numerator:
Net income attributable to ordinary shareholders for 
  computing net income per ordinary share — basic
61,959
72,509
79,741
Dilution effect on earnings arising from share-based 
  awards operated by equity method investees
  and subsidiaries
(37)
(38)
(228)
Net income attributable to ordinary shareholders for
  computing net income per ordinary share — diluted
61,922
72,471
79,513
Shares (denominator):
Weighted average number of shares used in 
  calculating net income per ordinary share — 
  basic (million shares)
21,558
20,980
20,182
Adjustments for dilutive RSUs and share options 
  (million shares)
229
134
177
Weighted average number of shares used in 
  calculating net income per ordinary share — 
  diluted (million shares)
21,787
21,114
20,359
Net income per ordinary share — basic (RMB)
2.87
3.46
3.95
Net income per ordinary share — diluted (RMB)
2.84
3.43
3.91
Earnings per ADS
Net income per ADS — basic (RMB)
22.99
27.65
31.61
Net income per ADS — diluted (RMB)
22.74
27.46
31.24

311
Fiscal Year 2024 Annual Report
(For the Years Ended March 31, 2022, 2023 and 2024)
Notes to Consolidated Financial Statements
10.	 Restricted cash and escrow receivables
As of March 31,
2023
2024
RMB
RMB
(in millions)
Buyer protection fund deposits from merchants on 
  the marketplaces (i)
32,962
30,924
Others
3,462
7,375
36,424
38,299
(i)	 The amount represents buyer protection fund deposits received from merchants on the Company’s marketplaces, which 
are restricted for the purpose of compensating buyers for claims against merchants. A corresponding liability is recorded 
in other deposits and advances received under accrued expenses, accounts payable and other liabilities (Note 19) on the 
consolidated balance sheets.
11.	 Equity securities and other investments
As of March 31, 2023
Original 
cost
Cumulative 
net gains 
(losses)
Carrying 
value
RMB
RMB
RMB
(in millions)
Equity securities:
  Listed equity securities
107,535
216
107,751
  Investments in privately held companies
97,701
(10,664)
87,037
Debt investments:
  Debt securities and loan investments
22,210
(7,105)
15,105
  Other treasury investments
40,736
—
40,736
268,182
(17,553)
250,629
As of March 31, 2024
Original 
cost
Cumulative 
net losses
Carrying 
value
RMB
RMB
RMB
(in millions)
Equity securities:
  Listed equity securities
92,456
(25,275)
67,181
  Investments in privately held companies
110,863
(14,385)
96,478
Debt investments:
  Debt securities and loan investments
20,723
(9,641)
11,082
  Other treasury investments
106,150
—
106,150
330,192
(49,301)
280,891
Details of the significant additions during the years ended March 31, 2022, 2023 and 2024 are set out in 
Note 4.

312
Alibaba Group Holding Limited
(For the Years Ended March 31, 2022, 2023 and 2024)
Notes to Consolidated Financial Statements
11.	 Equity securities and other investments (Continued)
Equity securities
For equity securities which were still held as of March 31, 2022, 2023 and 2024, net unrealized losses, 
including impairment losses, of RMB25,587 million, RMB29,481 million and RMB28,790 million, respectively, 
were recognized in interest and investment income, net, for the years ended March 31, 2022, 2023 and 
2024.
Investments in privately held companies include equity investments for which the Company elected to 
account for using the measurement alternative (Note 2(t)), for which the carrying value as of March 31, 
2023 and 2024 were RMB79,545 million and RMB89,660 million, respectively.
For equity investments accounted for using the measurement alternative as of March 31, 2023, the 
Company recorded cumulative upward adjustments of RMB17,782 million and cumulative impairments 
and downward adjustments of RMB26,922 million. For these investments, the Company recorded upward 
adjustments of RMB4,205 million and impairments and downward adjustments of RMB13,266 million 
during the year ended March 31, 2023.
For equity investments accounted for using the measurement alternative as of March 31, 2024, the 
Company recorded cumulative upward adjustments of RMB20,965 million and cumulative impairments 
and downward adjustments of RMB32,760 million. For these investments, the Company recorded upward 
adjustments of RMB8,121 million and impairments and downward adjustments of RMB11,585 million 
during the year ended March 31, 2024.
Debt investments
Debt investments include convertible and exchangeable bonds accounted for under the fair value option, 
for which the fair value as of March 31, 2023 and 2024 were RMB7,167 million and RMB3,344 million, 
respectively. The aggregate fair value of these convertible and exchangeable bonds was lower than their 
aggregate unpaid principal balance as of March 31, 2023 and 2024 by RMB2,993 million and RMB4,607 
million, respectively. Unrealized losses recorded on these convertible and exchangeable bonds in the 
consolidated income statements were RMB3,112 million, RMB262 million and RMB1,225 million during the 
years ended March 31, 2022, 2023 and 2024, respectively.
Debt investments also include debt investments accounted for at amortized cost, for which the allowance 
for credit losses as of March 31, 2023 and 2024 were RMB4,085 million and RMB5,034 million, respectively.
During the years ended March 31, 2022, 2023 and 2024, impairment losses (reversal of impairment losses) 
on these debt investments of RMB3,225 million, RMB(356) million and RMB872 million, respectively, were 
recorded in interest and investment income, net in the consolidated income statements.
During the year ended March 31, 2023, there were modifications, including alignment of the maturity date 
and adjustments of numbers of collateral, to loans provided to a shareholder of an equity method investee 
with principal amount of RMB4,931 million. As of March 31, 2023, repayment of the modified loan is 
expected to be provided substantially through the sale of collateral, while as of March 31, 2024, repayment 
of another loan with principal amount of RMB596 million and the modified loan are expected to be 
provided substantially through the sale of collateral. Expected credit losses for these loans were assessed 
on an individual basis, based on the fair value of the corresponding shares pledged as collateral as of the 
reporting date, adjusted for selling costs as appropriate. The fair value of the collateral as of March 31, 
2023 and 2024 were RMB3,574 million and RMB3,304 million, respectively. There is no commitment to lend 
additional funds.
The carrying amount of debt investments accounted for at amortized cost approximates their fair value 
due to the fact that the related effective interest rates approximate rates currently offered by financial 
institutions for similar debt instruments of comparable maturities.
Other treasury investments mainly comprise of investments in fixed deposits, certificates of deposits and 
marketable debt securities with original maturities over one year for treasury purposes.

313
Fiscal Year 2024 Annual Report
(For the Years Ended March 31, 2022, 2023 and 2024)
Notes to Consolidated Financial Statements
12.	 Fair value measurement
Fair value is defined as the price that would be received to sell an asset or paid to transfer a liability in an 
orderly transaction between market participants at the measurement date. To increase the comparability 
of fair value measures, the following hierarchy prioritizes the inputs to valuation methodologies used to 
measure fair value:
Level 1
—
Valuations based on unadjusted quoted prices for identical assets and liabilities in 
active markets.
Level 2
—
Valuations based on observable inputs other than quoted prices included in Level 1, 
such as quoted prices for similar assets and liabilities in active markets, quoted prices 
for identical or similar assets and liabilities in markets that are not active, or other 
inputs that are observable or can be corroborated by observable market data.
Level 3
—
Valuations based on unobservable inputs reflecting assumptions, consistent with 
reasonably available assumptions made by other market participants. These 
valuations require significant judgment.
Fair value of listed equity investments are based on quoted prices in active markets for identical assets or 
liabilities. The valuation of unlisted equity investments that do not have a quoted price may include the 
use of market and income valuation approaches and the use of estimates, which may include discount 
rates, investees’ liquidity and financial performance, and market data of comparable companies in 
similar industries. Certain other financial instruments, such as interest rate swap contracts and certain 
option agreements, are valued based on inputs derived from or corroborated by observable market 
data. Valuations of convertible and exchangeable bonds that do not have a quoted price are generally 
performed using valuation models such as the binomial model with unobservable inputs including 
risk-free interest rate and expected volatility. The valuation of contingent consideration is performed 
using an expected cash flow method with unobservable inputs including the probability to achieve 
the contingencies, which is assessed by the Company, in connection with the contingent consideration 
arrangements. Investments in privately held companies for which the Company elected to record using 
the measurement alternative are remeasured on a non-recurring basis, and are categorized within Level 3 
under the fair value hierarchy. The values are estimated based on valuation methods using the observable 
transaction price at the transaction date and considering the rights and obligations of the securities and 
other unobservable inputs including volatility.

314
Alibaba Group Holding Limited
(For the Years Ended March 31, 2022, 2023 and 2024)
Notes to Consolidated Financial Statements
12.	 Fair value measurement (Continued)
The following table summarizes the Company’s assets and liabilities that are measured at fair value on a 
recurring basis and are categorized under the fair value hierarchy:
As of March 31, 2023
Level 1
Level 2
Level 3
Total
RMB
RMB
RMB
RMB
(in millions)
Assets
Time deposits and certificate of deposits (i)
—
332,971
—
332,971
Wealth management products (i)
—
34,257
—
34,257
Restricted cash and escrow receivables
36,424
—
—
36,424
Listed equity securities (ii)
107,751
—
—
107,751
Convertible and exchangeable bonds (ii)
—
775
6,392
7,167
Option agreements (iii)
—
646
290
936
Others (v)
162
1,762
6,142
8,066
144,337
370,411
12,824
527,572
Liabilities
Contingent consideration in relation to 
  investments and acquisitions (iv)
—
—
537
537
Others (iv)
—
182
132
314
—
182
669
851
As of March 31, 2024
Level 1
Level 2
Level 3
Total
RMB
RMB
RMB
RMB
(in millions)
Assets
Time deposits and certificate of deposits (i)
—
339,730
—
339,730
Wealth management products (i)
—
20,784
—
20,784
Marketable debt securities (i)
—
8,591
—
8,591
Restricted cash and escrow receivables
38,299
—
—
38,299
Listed equity securities (ii)
67,181
—
—
67,181
Convertible and exchangeable bonds (ii)
—
147
3,197
3,344
Option agreements (iii)
—
90
165
255
Others (v)
—
2,255
5,593
7,848
105,480
371,597
8,955
486,032
Liabilities
Contingent consideration in relation to 
  investments and acquisitions (iv)
—
—
713
713
Others (iv)
—
24
801
825
—
24
1,514
1,538
(i)	 Included in short-term investments and equity securities and other investments on the consolidated balance sheets.
(ii)	 Included in equity securities and other investments on the consolidated balance sheets.
(iii)	Included in prepayments, receivables and other assets on the consolidated balance sheets.
(iv)	Included in accrued expenses, accounts payable and other liabilities on the consolidated balance sheets.
(v)	 Others primarily represent other investments with underlying assets measured at fair value.

315
Fiscal Year 2024 Annual Report
(For the Years Ended March 31, 2022, 2023 and 2024)
Notes to Consolidated Financial Statements
12.	 Fair value measurement (Continued)
Convertible and exchangeable bonds categorized within Level 3 under the fair value hierarchy:
Amounts
RMB
(in millions)
Balance as of March 31, 2022
7,272
Additions
785
Net decrease in fair value
(373)
Disposal
(35)
Conversion
(1,492)
Foreign currency translation adjustments
235
Balance as of March 31, 2023
6,392
Additions
730
Net decrease in fair value
(1,243)
Disposal
(2,645)
Conversion
(107)
Foreign currency translation adjustments
70
Balance as of March 31, 2024
3,197
Contingent consideration in relation to investments and acquisitions categorized within Level 3 under the 
fair value hierarchy:
Amounts
RMB
(in millions)
Balance as of March 31, 2022
829
Additions
178
Net decrease in fair value
(34)
Payment
(445)
Foreign currency translation adjustments
9
Balance as of March 31, 2023
537
Additions
226
Net increase in fair value
7
Payment
(71)
Foreign currency translation adjustments
14
Balance as of March 31, 2024
713

316
Alibaba Group Holding Limited
(For the Years Ended March 31, 2022, 2023 and 2024)
Notes to Consolidated Financial Statements
13.	 Prepayments, receivables and other assets
As of March 31,
2023
2024
RMB
RMB
(in millions)
Current:
Accounts receivable and contract assets, net of allowance
32,134
30,686
Inventories
28,547
25,460
VAT receivables, net of allowance
17,497
19,904
Prepaid cost of revenue, sales and marketing and other expenses
16,794
17,784
Advances to/receivables from customers, merchants and others
14,499
11,508
Amounts due from related companies
9,042
8,257
Interest receivables
5,471
10,055
Deferred direct selling costs and cost of revenue (i)
4,771
6,482
Others
8,317
13,400
137,072
143,536
Non-current:
Operating lease right-of-use assets
77,428
76,927
Deferred tax assets (Note 7)
15,494
11,361
Film costs and prepayment for licensed copyrights and others
8,905
12,073
Prepayment for acquisition of property and equipment
3,976
11,345
Others
5,123
4,396
110,926
116,102
(i)	 The Company is obligated to pay certain costs upon the receipt of membership fees from merchants or other customers, 
which primarily consist of sales commissions, and certain costs associated with cloud services. The membership fees and 
cloud services revenue are initially deferred and recognized as revenue in the consolidated income statements in the period 
in which the services are rendered. As such, the related costs are also initially deferred and recognized in the consolidated 
income statements in the same period as the related service fees and revenue are recognized.

317
Fiscal Year 2024 Annual Report
(For the Years Ended March 31, 2022, 2023 and 2024)
Notes to Consolidated Financial Statements
14.	 Investments in equity method investees
Amounts
RMB
(in millions)
Balance as of March 31, 2022
219,642
Additions
4,990
Share of results, other comprehensive income and other reserves (i)
677
Disposals
(1,192)
Distributions (ii)
(11,645)
Transfers
1,046
Impairment loss (iii)
(8,310)
Foreign currency translation adjustments
2,172
Balance as of March 31, 2023
207,380
Additions
3,605
Share of results, other comprehensive income and other reserves (i)
2,739
Disposals
(1,069)
Distributions
(1,258)
Transfers
32
Impairment loss (iii)
(9,895)
Foreign currency translation adjustments
1,597
Balance as of March 31, 2024
203,131
(i)	 Share of results, other comprehensive income and other reserves include the share of results of the equity method investees, 
the gain or loss arising from the deemed disposal of the equity method investees and basis differences arising from equity 
method investees. The amount excludes the expenses relating to the share-based awards underlying the equity of the 
Company and Ant Group granted to employees of certain equity method investees.
(ii)	 Includes dividend declared by Ant Group amounting to RMB10,519 million for the year ended March 31, 2023.
(iii)	Impairment loss recorded represents other-than-temporary decline in fair value below the carrying value of the investments 
in equity method investees. The valuation inputs for the fair value measurement with respect to the impairments include 
the stock price for equity method investees that are listed, as well as certain unobservable inputs that are not subject to 
meaningful aggregation.
As of March 31, 2024, equity method investments with an aggregate carrying amount of RMB26,519 million 
are publicly traded and the total market value of these investments amounted to RMB28,364 million. As 
of March 31, 2024, the Company’s retained earnings included undistributed earnings from equity method 
investees of RMB47,770 million.

318
Alibaba Group Holding Limited
(For the Years Ended March 31, 2022, 2023 and 2024)
Notes to Consolidated Financial Statements
14.	 Investments in equity method investees (Continued)
For the years ended March 31, 2022, 2023 and 2024, equity method investments held by the Company in 
aggregate have met the significance criteria as defined under Rule 4-08(g) of Regulation S-X. As such, the 
Company is required to present summarized financial information for all of its equity method investments 
as a group as follows:
Year ended March 31,
2022
2023
2024
RMB
RMB
RMB
(in millions)
Operating data:
Revenue
541,712
441,495
451,861
Cost of revenue
(371,076)
(297,895)
(312,422)
Income from operations
38,006
27,163
56,646
Net income (loss)
113,970
(86,761)
75,820
As of March 31,
2023
2024
RMB
RMB
(in millions)
Balance sheet data:
Current assets
591,660
619,857
Non-current assets
803,288
788,137
Current liabilities
409,055
469,259
Non-current liabilities
115,399
83,997
Noncontrolling interests and mezzanine equity
14,023
13,863
15.	 Property and equipment, net
As of March 31,
2023
2024
RMB
RMB
(in millions)
Building, property improvements and other property
123,276
135,132
Computer equipment and software
100,563
117,458
Construction in progress
45,129
42,677
Furniture, office and transportation equipment and others
21,631
20,367
290,599
315,634
Less: accumulated depreciation and impairment
(114,568)
(130,473)
Net book value
176,031
185,161
Depreciation expenses recognized for the years ended March 31, 2022, 2023 and 2024 were RMB25,470 
million, RMB24,654 million and RMB23,344 million, respectively.

319
Fiscal Year 2024 Annual Report
(For the Years Ended March 31, 2022, 2023 and 2024)
Notes to Consolidated Financial Statements
16.	 Intangible assets, net
As of March 31,
2023
2024
RMB
RMB
(in millions)
User base and customer relationships
48,155
48,863
Trade names, trademarks and domain names
39,301
39,687
Non-compete agreements
12,636
11,815
Developed technology and patents
6,639
7,166
Licensed copyrights (Note 2(x)) and others
8,893
9,586
115,624
117,117
Less: accumulated amortization and impairment
(68,711)
(90,167)
Net book value
46,913
26,950
During the years ended March 31, 2022, 2023 and 2024, the Company acquired intangible assets 
amounting to RMB1,000 million, RMB285 million and RMB602 million, respectively, in connection with 
business combinations, which were measured at fair value upon acquisition. Details of intangible assets 
acquired in connection with business combinations are included in Note 4.
During the year ended March 31, 2024, considered lower than expected profitability as a result of 
uncertainties in the market environment, the Company recognized impairment on intangible assets of 
RMB12,089 million primarily relating to trade names, trademarks and domain names originated from 
the acquisition of Sun Art, an asset group under All others segment. The fair value of the asset group is 
determined based on its market capitalization.
The estimated aggregate amortization expenses for each of the five succeeding fiscal years and thereafter 
are as follows:
Amounts
RMB
(in millions)
For the year ending March 31,
2025
7,699
2026
3,974
2027
3,281
2028
2,854
2029
2,010
Thereafter
7,132
26,950

320
Alibaba Group Holding Limited
(For the Years Ended March 31, 2022, 2023 and 2024)
Notes to Consolidated Financial Statements
17.	 Goodwill
Changes in the carrying amount of goodwill by segment for the years ended March 31, 2023 and 2024 were 
as follows:
Taobao and
Tmall Group
Cloud
Intelligence
Group
Alibaba
International
Digital
Commerce
Group
Cainiao
Smart
Logistics
Network
Limited
Local
Services
Group
Digital
Media and
Entertainment
Group
Innovation
Initiatives
and others
All
others
Total
Balance as of 
  March 31, 2022
174,947
3,063
17,461
16,346
20,292
33,532
3,940
—
269,581
Additions
—
394
97
85
—
7
—
—
583
Impairment
—
—
—
—
—
(2,714)
—
—
(2,714)
Foreign currency 
  translation adjustments
9
33
593
6
—
—
—
—
641
Balance as of  
  March 31, 2023
174,956
3,490
18,151
16,437
20,292
30,825
3,940
—
268,091
Transfer due to  
  segment changes
(9,937)
—
—
—
—
(10,734)
(3,940)
24,611
—
Additions
33
124
1,470
—
155
—
—
—
1,782
Deconsolidations
(107)
—
—
—
—
—
—
(7)
(114)
Impairment (i)
—
—
—
—
—
(8,490)
—
(2,031)
(10,521)
Foreign currency 
  translation adjustments
—
24
412
5
—
—
—
—
441
Balance as of 
  March 31, 2024
164,945
3,638
20,033
16,442
20,447
11,601
—
22,573
259,679
(i)	 As of the annual goodwill impairment assessment date, considered the changes in market conditions, the Company 
performed a quantitative impairment test on Youku, a reporting unit under Digital Media and Entertainment Group and 
recognized an impairment charge of RMB8,490 million. The fair value of the reporting unit was determined based on the 
discounted cash flow analysis using the assumptions including the future growth rates and the weighted average cost of 
capital.
Gross goodwill balances were RMB300,425 million and RMB302,534 million as of March 31, 2023 and 2024, 
respectively. Accumulated impairment losses were RMB32,334 million and RMB42,855 million as of March 
31, 2023 and 2024, respectively.
In the annual goodwill impairment assessment, the Company concluded that the carrying amounts of 
certain reporting units exceeded their respective fair values and recorded impairment losses of RMB25,141 
million, RMB2,714 million and RMB10,521 million during the years ended March 31, 2022, 2023 and 2024, 
respectively. The goodwill impairment is presented as an unallocated item in the segment information 
(Note 26) because the CODM of the Company does not consider this as part of the segment operating 
performance measure.

321
Fiscal Year 2024 Annual Report
(For the Years Ended March 31, 2022, 2023 and 2024)
Notes to Consolidated Financial Statements
18.	 Deferred revenue and customer advances
Deferred revenue and customer advances primarily represent service fees prepaid by merchants or 
customers for which the relevant services have not been provided. The respective balances are as follows:
As of March 31,
2023
2024
RMB
RMB
(in millions)
Deferred revenue
35,350
37,142
Customer advances
39,505
39,745
74,855
76,887
Less: current portion
(71,295)
(72,818)
Non-current portion
3,560
4,069
All service fees received in advance are initially recorded as customer advances. These amounts are 
transferred to deferred revenue upon commencement of the provision of services by the Company and 
are recognized in the consolidated income statements in the period in which the services are provided. In 
general, service fees received in advance are non-refundable after the amounts are transferred to deferred 
revenue. Substantially all of the balances of deferred revenue and customer advances are generally 
recognized as revenue within one year.

322
Alibaba Group Holding Limited
(For the Years Ended March 31, 2022, 2023 and 2024)
Notes to Consolidated Financial Statements
19.	 Accrued expenses, accounts payable and other liabilities
As of March 31,
2023
2024
RMB
RMB
(in millions)
Current:
Payables and accruals for cost of revenue and sales and 
  marketing expenses
103,369
118,057
Other deposits and advances received (i)
54,964
54,508
Payable to merchants and third party marketing affiliates
31,425
32,989
Accrued bonus and staff costs, including sales commission
29,000
29,631
Payables and accruals for purchases of property and equipment
15,625
19,840
Amounts due to related companies (ii)
10,383
9,503
Other taxes payable (iii)
6,997
7,934
Operating lease liabilities (Note 6)
5,667
5,871
Contingent and deferred consideration in 
  relation to investments and acquisitions
901
1,094
Escrow money payable
107
79
Others
17,512
18,377
275,950
297,883
Non-current:
Operating lease liabilities (Note 6)
28,548
28,967
Contingent and deferred consideration in 
  relation to investments and acquisitions
1,058
1,473
Others
773
1,427
30,379
31,867
(i)	 Other deposits and advances received as of March 31, 2023 and 2024 include buyer protection fund deposits received from 
merchants on the Company’s marketplaces (Note 10).
(ii)	 Amounts due to related companies primarily represent balances arising from the transactions with Ant Group (Note 22). The 
balances are unsecured, interest free and repayable within the next twelve months.
(iii)	Other taxes payable primarily represent VAT and PRC individual income tax of employees withheld by the Company.
The Company enters into agreements with several financial institutions and offer supplier finance program 
to the Company’s suppliers. Suppliers can sell one or more of the Company’s payment obligations at their 
sole discretion to the financial institutions to receive funds prior to the scheduled due dates to meet their 
cash flow needs. The Company’s rights and obligations are not impacted and the original payment terms, 
timing or amount, remain unchanged. The Company did not provide assets pledged as security or other 
forms of guarantees under the supplier finance program. As of March 31, 2023 and 2024, the outstanding 
payment obligations under the supplier finance program were RMB1,962 million and RMB2,302 million, 
respectively, and are recorded within accrued expenses, accounts payable and other liabilities on the 
consolidated balance sheets.

323
Fiscal Year 2024 Annual Report
(For the Years Ended March 31, 2022, 2023 and 2024)
Notes to Consolidated Financial Statements
20.	 Bank borrowings
Bank borrowings are analyzed as follows:
As of March 31,
2023
2024
RMB
RMB
(in millions)
Current portion:
Short-term other borrowings (i)
7,466
12,749
Non-current portion:
US$4.0 billion syndicated loan denominated in US$ (ii)
27,393
28,828
Long-term other borrowings (iii)
24,630
26,858
52,023
55,686
(i)	 As of March 31, 2023 and 2024, the Company had short-term borrowings from banks which were repayable within one year 
or on demand and charged interest rates ranging from 1.6% to 12.5% and 1.4% to 4.6% per annum, respectively. As of March 
31, 2023 and 2024, the weighted average interest rate of these borrowings was 2.7% and 2.6% per annum, respectively. The 
borrowings are primarily denominated in RMB.
(ii)	 As of March 31, 2023 and 2024, the Company had a US$4.0 billion syndicated loan, which was initially entered into with 
a group of eight lead arrangers. The loan was priced at 85 basis points over LIBOR with maturity in May 2024. During the 
year ended March 31, 2024, the loan terms were modified such that the interest rate of the loan was adjusted to 80 basis 
points over Secured Overnight Financing Rate (“SOFR”) with a credit adjustment spread and the maturity of the loan was 
extended to May 2028. Certain related floating interest payments are hedged by certain interest rate swap contracts entered 
into by the Company. The proceeds of the loan were used for general corporate and working capital purposes (including 
acquisitions).
(iii)	As of March 31, 2023 and 2024, the Company had long-term borrowings from banks with weighted average interest rates of 
3.8% and 3.5% per annum, respectively. The borrowings are primarily denominated in RMB.
Certain other bank borrowings are collateralized by a pledge of certain buildings and property 
improvements, construction in progress and land use rights in the PRC and receivables with carrying values 
of RMB23,767 million and RMB34,056 million, as of March 31, 2023 and 2024, respectively. As of March 31, 
2024, the Company is in compliance with all covenants in relation to bank borrowings.
As of March 31, 2023 and 2024, the Company had a revolving credit facility provided by certain financial 
institutions for an amount of US$6.5 billion, which has not yet been drawn down. The interest rate on any 
outstanding utilized amount under this credit facility was calculated based on LIBOR plus 80 basis points, 
and was adjusted to SOFR with a credit adjustment spread plus 80 basis points in May 2023. This facility is 
reserved for general corporate and working capital purposes (including acquisitions). The expiration date 
of the credit facility was June 2026.

324
Alibaba Group Holding Limited
(For the Years Ended March 31, 2022, 2023 and 2024)
Notes to Consolidated Financial Statements
20.	 Bank borrowings (Continued)
As of March 31, 2024, the borrowings will be due according to the following schedule:
Principal amounts
RMB
(in millions)
Within 1 year
12,749
Between 1 to 2 years
4,807
Between 2 to 3 years
3,745
Between 3 to 4 years
5,242
Between 4 to 5 years
30,078
Beyond 5 years
11,894
68,515
21.	 Unsecured senior notes
In November 2014, the Company issued unsecured senior notes including floating rate and fixed rate notes 
with varying maturities for an aggregate principal amount of US$8.0 billion (the “2014 Senior Notes”), of 
which US$1.3 billion was repaid in November 2017, US$2.25 billion was repaid in November 2019 and 
US$1.5 billion was repaid in November 2021. The 2014 Senior Notes are senior unsecured obligations 
that are listed on the HKSE, and interest is payable in arrears, quarterly for the floating rate notes and 
semiannually for the fixed rate notes.
In December 2017, the Company issued unsecured fixed rate senior notes with varying maturities for an 
aggregate principal amount of US$7.0 billion (the “2017 Senior Notes”), of which US$0.7 billion was repaid 
in June 2023. The 2017 Senior Notes are senior unsecured obligations that are listed on the Singapore Stock 
Exchange, and interest is payable in arrears semiannually.
In February 2021, the Company issued unsecured fixed rate senior notes with varying maturities for an 
aggregate principal amount of US$5.0 billion (the “2021 Senior Notes”). The 2021 Senior Notes are senior 
unsecured obligations that are listed on the Singapore Stock Exchange, and interest is payable in arrears 
semiannually.

325
Fiscal Year 2024 Annual Report
(For the Years Ended March 31, 2022, 2023 and 2024)
Notes to Consolidated Financial Statements
21.	 Unsecured senior notes (Continued)
The following table provides a summary of the Company’s unsecured senior notes as of March 31, 2023 
and 2024:
As of March 31,
Effective
2023
2024
interest rate
RMB
RMB
(in millions)
US$700 million 2.800% notes due 2023
4,800
—
2.90%
US$2,250 million 3.600% notes due 2024
15,410
16,252
3.68%
US$2,550 million 3.400% notes due 2027
17,397
18,352
3.52%
US$1,500 million 2.125% notes due 2031
10,234
10,791
2.20%
US$700 million 4.500% notes due 2034
4,754
5,013
4.60%
US$1,000 million 4.000% notes due 2037
6,807
7,176
4.06%
US$1,000 million 2.700% notes due 2041
6,761
7,129
2.80%
US$1,750 million 4.200% notes due 2047
11,898
12,540
4.25%
US$1,500 million 3.150% notes due 2051
10,206
10,757
3.19%
US$1,000 million 4.400% notes due 2057
6,795
7,161
4.44%
US$1,000 million 3.250% notes due 2061
6,803
7,170
3.28%
Carrying value
101,865
102,341
Unamortized discount and debt issuance costs
665
644
Total principal amounts of unsecured senior notes
102,530
102,985
Less: current portion of principal amounts of unsecured 
  senior notes
(4,801)
(16,261)
Non-current portion of principal amounts of unsecured 
  senior notes
97,729
86,724
The effective interest rates for the unsecured senior notes include the interest charged on the notes as well 
as amortization of the debt discounts and debt issuance costs.
The unsecured senior notes contain covenants including, among others, limitation on liens, consolidation, 
merger and sale of the Company’s assets. As of March 31, 2024, the Company is in compliance with all 
these covenants. In addition, the unsecured senior notes rank senior in right of payment to all of the 
Company’s existing and future indebtedness expressly subordinated in right of payment to the notes 
and rank at least equally in right of payment with all of the Company’s existing and future unsecured 
unsubordinated indebtedness (subject to any priority rights pursuant to applicable law).

326
Alibaba Group Holding Limited
(For the Years Ended March 31, 2022, 2023 and 2024)
Notes to Consolidated Financial Statements
21.	 Unsecured senior notes (Continued)
As of March 31, 2024, the future principal payments for the Company’s unsecured senior notes will be due 
according to the following schedule:
Principal amounts
RMB
(in millions)
Within 1 year
16,261
Between 1 to 2 years
—
Between 2 to 3 years
—
Between 3 to 4 years
18,429
Between 4 to 5 years
—
Thereafter
68,295
102,985
As of March 31, 2023 and 2024, the fair values of the Company’s unsecured senior notes, based on 
Level 2 inputs, were US$12,523 million (RMB85,886 million) and US$11,999 million (RMB86,719 million), 
respectively.
22.	 Related party transactions
During the years ended March 31, 2022, 2023 and 2024, other than disclosed elsewhere, the Company had 
the following material related party transactions:
Transactions with Ant Group and its affiliates
Year ended March 31,
2022
2023
2024
RMB
RMB
RMB
(in millions)
Amounts earned by the Company
  Cloud services revenue (i)
5,536
8,409
8,814
  Administrative and support services (i)
1,165
565
807
  Annual fee for SME loan business (ii)
708
—
—
  Marketplace software technology services fee and 
    other amounts earned (i)
2,358
2,831
3,244
9,767
11,805
12,865
Amounts incurred by the Company
  Payment processing and escrow services fee (iii)
11,824
12,484
13,164
  Other amounts incurred (i)
3,542
2,271
3,050
15,366
14,755
16,214

327
Fiscal Year 2024 Annual Report
(For the Years Ended March 31, 2022, 2023 and 2024)
Notes to Consolidated Financial Statements
22.	 Related party transactions (Continued)
Transactions with Ant Group and its affiliates (Continued)
(i)	 The Company has other commercial arrangements and cost sharing arrangements with Ant Group and its affiliates on 
various sales and marketing, cloud, and other administrative and support services.
(ii)	 Pursuant to the SAPA, the Company entered into software system use and service agreements with Ant Group in 2014, 
under which the Company would receive annual fees for SME loan business for a term of seven years. In calendar years 
2018 to 2021, the Company received or will receive annual fees equal to the amount received in calendar year 2017, which 
was equal to 2.5% of the average daily balance of the SME loans made by Ant Group and its affiliates during that year. The 
annual fee payment by Ant Group in relation to SME loan business was terminated in December 2021.
(iii)	The Company has a commercial agreement with Alipay whereby the Company receives payment processing and escrow 
services in exchange for a payment for the services fee, which was recognized in cost of revenue.
As of March 31, 2023 and 2024, the Company had certain amounts of cash held in accounts managed by 
Alipay in connection with the provision of online and mobile commerce and related services for a total 
amount of RMB7,080 million and RMB9,848 million, respectively, which have been classified as cash and 
cash equivalents on the consolidated balance sheets.
Transactions with other investees
The Company has commercial arrangements with certain investees of the Company related to cloud 
services. In connection with these services provided by the Company, RMB1,826 million, RMB1,462 million 
and RMB984 million were recorded in revenue in the consolidated income statements for the years ended 
March 31, 2022, 2023 and 2024, respectively.
The Company has commercial arrangements with certain investees of the Company related to marketing 
services. In connection with these services provided to the Company, RMB976 million, RMB382 million and 
RMB736 million were recorded in cost of revenue and sales and marketing expenses in the consolidated 
income statements for the years ended March 31, 2022, 2023 and 2024, respectively.
The Company has commercial arrangements with certain investees of the Company related to logistics 
services. In connection with these services provided by the Company, RMB1,728 million, RMB1,140 million 
and RMB2,540 million were recorded in revenue in the consolidated income statements for the years ended 
March 31, 2022, 2023 and 2024, respectively. Costs and expenses incurred in connection with these services 
provided to the Company of RMB13,120 million, RMB14,750 million and RMB14,864 million were recorded 
in the consolidated income statements for the same periods, respectively.
The Company has extended loans to certain investees for working capital and other uses in conjunction 
with the Company’s investments. As of March 31, 2023 and 2024, the aggregate outstanding balance of 
these loans was RMB2,345 million and RMB2,628 million, respectively, with remaining terms of up to three 
years and interest rates of up to 10% per annum as of March 31, 2023, and remaining terms of up to two 
years and interest rates of up to 10% per annum as of March 31, 2024.
The Company provided a guarantee for a term loan facility of HK$7.7 billion (RMB7.0 billion) in favor of 
Hong Kong Cingleot Investment Management Limited (“Cingleot”), a company that is partially owned by 
the Company, in connection with a logistics center development project at the Hong Kong International 
Airport. As of March 31, 2023 and 2024, HK$5,233 million (RMB4,581 million) and HK$5,233 million 
(RMB4,744 million) was drawn down by Cingleot under this facility, respectively. In May 2024, the loan 
facility was modified to a revolving loan facility and the facility amount was reduced to HK$6.5 billion 
(RMB5.9 billion).

328
Alibaba Group Holding Limited
(For the Years Ended March 31, 2022, 2023 and 2024)
Notes to Consolidated Financial Statements
22.	 Related party transactions (Continued)
Transactions with other investees (Continued)
The Company’s ecosystem offers different platforms on which different enterprises operate and the 
Company believes that all transactions on the Company’s platforms are conducted on terms determined 
based on normal commercial negotiation with similar unrelated parties.
Other than the transactions disclosed above or elsewhere in the consolidated financial statements, the 
Company has commercial arrangements with other investees and other related parties to provide and 
receive certain marketing, cloud and other services and products. The amounts relating to these services 
provided and received represent less than 1% of the Company’s revenue and total costs and expenses, 
respectively, for the years ended March 31, 2022, 2023 and 2024.
In addition, the Company has made certain acquisitions and equity investments together with related 
parties from time to time during the years ended March 31, 2022, 2023 and 2024. The agreements for 
acquisitions and equity investments were entered into by the parties involved and conducted on fair value 
basis. The significant acquisitions and equity investments together with related parties are included in Note 
4.
23.	 Restricted net assets
PRC laws and regulations permit payments of dividends by the Company’s subsidiaries incorporated in the 
PRC only out of their retained earnings, if any, as determined in accordance with PRC accounting standards 
and regulations. In addition, the Company’s subsidiaries incorporated in the PRC are required to annually 
appropriate 10% of their net income to the statutory reserve prior to payment of any dividends, unless the 
reserve has reached 50% of their respective registered capital. Furthermore, registered share capital and 
capital reserve accounts are also restricted from distribution. As a result of the restrictions described above 
and elsewhere under PRC laws and regulations, the Company’s subsidiaries incorporated in the PRC are 
restricted in their ability to transfer a portion of their net assets to the Company in the form of dividends. 
The restriction amounted to RMB316,968 million as of March 31, 2024. Except for the above or disclosed 
elsewhere, there is no other restriction on the use of proceeds generated by the Company’s subsidiaries to 
satisfy any obligations of the Company.

329
Fiscal Year 2024 Annual Report
(For the Years Ended March 31, 2022, 2023 and 2024)
Notes to Consolidated Financial Statements
24.	 Commitments
(a)	 Capital commitments
The Company’s capital commitments primarily relate to capital expenditures contracted for purchase 
of property and equipment, including the construction of corporate campuses. Total capital 
commitments contracted but not provided for amounted to RMB21,924 million and RMB18,372 million 
as of March 31, 2023 and 2024, respectively. The capital expenditures contracted for are analyzed as 
follows:
As of March 31,
2023
2024
RMB
RMB
(in millions)
No later than 1 year
16,826
11,884
Later than 1 year and no later than 5 years
5,092
6,486
More than 5 years
6
2
21,924
18,372
(b)	 Investment commitments
The Company was obligated to pay up to RMB11,570 million and RMB11,166 million for business 
combinations and equity investments under various arrangements as of March 31, 2023 and 
2024, respectively. The commitment balance as of March 31, 2023 and 2024 primarily includes the 
remaining committed capital of certain investment funds.
(c)	 Other commitments
The Company also has other commitments including commitments for co-location and bandwidth 
fees, licensed copyrights and marketing expenses. These commitments are analyzed as follows:
As of March 31,
2023
2024
RMB
RMB
(in millions)
No later than 1 year
37,210
40,243
Later than 1 year and no later than 5 years
21,288
21,471
More than 5 years
3,559
4,366
62,057
66,080
As a marketing initiative, the Company entered into a framework agreement with the International 
Olympic Committee (the “IOC”) and the United States Olympic Committee in January 2017 for a long-
term partnership arrangement through 2028. Joining in The Olympic Partner worldwide sponsorship 
program, the Company has become the official “E-Commerce Services” Partner and “Cloud Services” 
Partner of the IOC. In addition, the Company has been granted certain marketing rights, benefits 
and opportunities relating to future Olympic Games and related initiatives, events and activities. The 
Company committed to provide at least US$815 million worth of cash, cloud infrastructure services 
and cloud computing services, as well as marketing and media support in connection with various 
Olympic initiatives, events and activities, including the Olympic Games and the Winter Olympic Games 
through 2028.

330
Alibaba Group Holding Limited
(For the Years Ended March 31, 2022, 2023 and 2024)
Notes to Consolidated Financial Statements
25.	 Risks and contingencies
(a)	
The Company is incorporated in the Cayman Islands and considered as a foreign entity under PRC 
laws. Due to legal restrictions on foreign ownership and investment in, among other areas, value-
added telecommunications services, which include the operations of Internet content providers, 
the Company operates its Internet businesses and other businesses through various contractual 
arrangements with VIEs that are incorporated and owned by PRC citizens or by PRC entities owned 
and/or controlled by PRC citizens. The VIEs hold the licenses and approvals that are essential for 
their business operations in the PRC and the Company has entered into various agreements with the 
VIEs and their equity holders such that the Company has the right to benefit from their licenses and 
approvals and generally has control of the VIEs. In the Company’s opinion, the current ownership 
structure and the contractual arrangements with the VIEs and their equity holders as well as the 
operations of the VIEs are in substantial compliance with all existing PRC laws, rules and regulations. 
However, there may be changes and other developments in PRC laws, rules and regulations. 
Accordingly, the Company gives no assurance that PRC government authorities will not take a view 
in the future that is contrary to the opinion of the Company. If the current ownership structure of 
the Company and its contractual arrangements with the VIEs and their equity holders were found 
to be in violation of any existing or future PRC laws or regulations, the Company’s ability to conduct 
its business could be impacted and the Company may be required to restructure its ownership 
structure and operations in the PRC to comply with the changes in the PRC laws which may result in 
deconsolidation of the VIEs.
(b)	
The PRC market in which the Company operates poses certain macro-economic and regulatory risks 
and uncertainties. These uncertainties extend to the ability of the Company to operate or invest 
in online and mobile commerce or other Internet related businesses, representing the principal 
services provided by the Company, in the PRC. The information and technology industries are highly 
regulated. Restrictions are currently in place or are unclear regarding what specific segments of 
these industries foreign owned enterprises, like the Company, may operate. If new or more extensive 
restrictions were imposed on the segments in which the Company is permitted to operate, the 
Company could be required to sell or cease to operate or invest in some or all of its current businesses 
in the PRC. These uncertainties also extend to the PRC’s regulations relating to anti-monopoly and 
anti-unfair competition. In December 2020, the State Administration for Market Regulation of the 
PRC (the “SAMR”) commenced an investigation on the Company pursuant to the PRC Anti-monopoly 
Law. Following the investigation, in April 2021, the SAMR issued an administrative penalty decision 
of the anti-monopoly investigation into the Company and imposed a fine of RMB18.2 billion, which 
was accrued for as of March 31, 2021. The amount had been paid as of March 31, 2022. The SAMR 
also issued an administrative guidance, instructing the Company to implement a comprehensive 
rectification program, and to file a self-assessment and compliance report to the SAMR for three 
consecutive years.
(c)	
Because of the Company’s equity interest in and close association with Ant Group and overlapping 
user bases, regulatory developments, litigation or proceedings, media and other reports, whether or 
not true, and other events that affect Ant Group could also negatively affect customers’, regulators’, 
investors’ and other third parties’ perception of the Company. In April 2021, Ant Group announced 
that it would apply to set up a financial holding company to ensure its financial-related businesses 
are fully regulated. To implement the rectification plan and comply with applicable new measures 
and rules, Ant Group may be required to spend significant time and resources and make changes 
to its businesses, which could materially and adversely affect its business operations and growth 
prospects. In July 2023, PRC regulators announced a RMB7.07 billion fine for Ant Group, which was 
also reflected in the Company’s share of results of equity method investees during the year ended 
March 31, 2024 and Ant Group has completed the related work on the rectification. Changes in 
Ant Group’s business and future prospects, or speculation of such changes, as well as additional 
regulatory requirements placed on Ant Group, could in turn have a material adverse effect on the 
Company.

331
Fiscal Year 2024 Annual Report
(For the Years Ended March 31, 2022, 2023 and 2024)
Notes to Consolidated Financial Statements
25.	 Risks and contingencies (Continued)
(d)	
The Company’s sales, purchase and expense transactions are generally denominated in RMB and a 
significant portion of the Company’s assets and liabilities are denominated in RMB. RMB is not freely 
convertible into foreign currencies. In the PRC, foreign exchange transactions are required by law to 
be transacted only by authorized financial institutions at exchange rates set by the People’s Bank of 
China (the “PBOC”).
Remittances in currencies other than RMB by the Company in the PRC must be processed through the 
PBOC or other PRC foreign exchange regulatory bodies and require certain supporting documentation 
in order to effect the remittance. If the foreign exchange control system prevents the Company from 
obtaining sufficient foreign currencies to satisfy its currency demands, the Company may not be able 
to pay dividends in foreign currencies and the Company’s ability to fund its business activities that are 
conducted in foreign currencies could be adversely affected.
(e)	
In the ordinary course of business, the Company makes strategic investments to increase the service 
offerings and expand capabilities. The Company continually reviews its investments to determine 
whether there is a decline in fair value below the carrying value. Fair value of the listed securities is 
subject to volatility and may be materially affected by market fluctuations.
(f)	
Financial instruments that potentially subject the Company to significant concentration of credit risk 
consist principally of cash and cash equivalents, short-term investments, restricted cash and equity 
securities and other investments. As of March 31, 2023 and 2024, substantially all of the Company’s 
cash and cash equivalents, restricted cash, short-term investments and other treasury investments 
were held by major financial institutions located worldwide, including Chinese mainland and Hong 
Kong S.A.R. If the financial institutions and other issuers of financial instruments held by the Company 
could become insolvent or if the markets for these instruments could become illiquid as a result of a 
severe economic downturn, the Company could lose some or all of the value of its investments.
(g)	
During the years ended March 31, 2022, 2023 and 2024, the Company offered a trade assurance 
program on the international wholesale marketplaces at no charge to the wholesale buyers and 
sellers. If the wholesale sellers who participate in this program do not deliver the products in their 
stated specifications to the wholesale buyers on schedule, the Company may compensate the 
wholesale buyers for their losses on behalf of the wholesale sellers up to a pre-determined amount 
following a review of each particular case. In turn, the Company will seek a full reimbursement 
from the wholesale sellers for the prepaid reimbursement amount, yet the Company is exposed 
to a risk over the collectability of the reimbursement from the wholesale sellers. During the years 
ended March 31, 2022, 2023 and 2024, the Company did not incur any material losses with respect 
to the compensation provided under this program. Given that the maximum compensation for each 
wholesale seller is pre-determined based on their individual risk assessments by the Company 
considering their credit profile or other relevant information, the Company determined that the 
likelihood of material default on the payments are not probable and therefore no provisions have 
been made in relation to this program.

332
Alibaba Group Holding Limited
(For the Years Ended March 31, 2022, 2023 and 2024)
Notes to Consolidated Financial Statements
25.	 Risks and contingencies (Continued)
(h)	
In the ordinary course of business, the Company is from time to time involved in legal proceedings 
and litigations in relation to disputes relating to trademarks and other intellectual property, among 
others. In 2017, Beijing Jingdong Shiji Trading Co., Ltd. and Beijing Jingdong 360 E-commerce Co., Ltd. 
sued Tmall China, Zhejiang Tmall Network Co., Ltd. and Alibaba Group Holding Limited for abuse of 
dominant market position. The plaintiffs requested the three defendants to cease relevant acts and 
claimed a substantial amount of damages in the original complaint. In March 2021, the plaintiffs 
amended their claim to seek higher damages. In December 2023, the Beijing High People’s Court 
issued a judgment in favor of the plaintiffs, and the Company has appealed the court judgment. As 
of March 31, 2024, the case is in second-instance stage. The Company has accrued for the potential 
damages in connection with this lawsuit. Except for the above, there are no legal proceedings and 
litigations that have in the recent past had, or to the Company’s knowledge, are probable to have, a 
material impact on the Company’s financial positions, results of operations or cash flows. Except for 
the above, the Company did not accrue any material loss contingencies in this respect as of March 31, 
2023 and 2024.
(i)	
The Russia-Ukraine conflict has resulted in significant disruptions to supply chains, logistics and 
business activities in the region that has negatively affected our international commerce business 
and Cainiao’s international logistics business. The conflict has also caused, and continues to intensify, 
significant geopolitical tensions in Europe and across the globe. The resulting sanctions imposed 
are expected to have significant impacts on the economic conditions of the countries and markets 
targeted by such sanctions, and may have unforeseen, unpredictable secondary effects on global 
energy prices, supply chains and other aspects of the global economy. The conflict may adversely 
affect the Company’s business, financial condition and results of operations.
(j)	
The United Nations and a number of countries and jurisdictions, including China, the United States 
and the EU, have adopted various export control and economic or trade sanction regimes. In 
particular, the United States government and other governments have increasingly threatened and/
or imposed export control, as well as economic trade and other sanctions on a number of China-
based companies. In October 2023, the United States Department of Commerce’s Bureau of Industry 
and Security released additional rules that became effective in November 2023, expanding and 
strengthening export control measures to further restrict China’s access to advanced computing chips 
and semiconductor manufacturing equipment. The United States and other countries may impose 
other and more expansive restrictions on the sales of chips or other technologies to China and China-
based companies, including the Company, in future.

333
Fiscal Year 2024 Annual Report
(For the Years Ended March 31, 2022, 2023 and 2024)
Notes to Consolidated Financial Statements
26.	 Segment information
Starting from the year ended March 31, 2024, the CODM started to review information under a new 
reporting structure. Accordingly, segment reporting has been updated to conform to these changes and 
segment information has been updated to be presented before elimination of inter-segment transactions. 
Comparative figures for the years ended March 31, 2022 and 2023 were updated to conform to the 
segment presentation for the year ended March 31, 2024.
In general, revenue, cost of revenue and operating expenses are directly attributable, or are allocated, to 
each segment. The Company allocates costs and expenses that are not directly attributable to a specific 
segment, such as those that support infrastructure across different segments, to different segments mainly 
on the basis of usage, revenue or headcount, depending on the nature of the relevant costs and expenses. 
The Company does not allocate assets to its segments as the CODM does not evaluate the performance of 
segments using asset information.
The following table presents the summary of adjusted earnings before interest, taxes and amortization 
(“Adjusted EBITA”) for each segment which is considered as a segment operating performance measure, 
for the years ended March 31, 2022, 2023 and 2024:
Year ended March 31,
2022
2023
2024
RMB
RMB
RMB
(in millions)
Taobao and Tmall Group
192,218
189,140
194,827
Cloud Intelligence Group
3,744
4,101
6,121
Alibaba International Digital Commerce Group
(8,614)
(4,944)
(8,035)
Cainiao Smart Logistics Network Limited
(1,465)
(391)
1,402
Local Services Group
(20,059)
(13,148)
(9,812)
Digital Media and Entertainment Group
(5,509)
(2,789)
(1,539)
All others
(16,295)
(9,388)
(9,160)
Total segments Adjusted EBITA (i)
144,020
162,581
173,804

334
Alibaba Group Holding Limited
(For the Years Ended March 31, 2022, 2023 and 2024)
Notes to Consolidated Financial Statements
26.	 Segment information (Continued)
The following table presents the reconciliation from the total segments Adjusted EBITA to the consolidated 
net income for the years ended March 31, 2022, 2023 and 2024:
Year ended March 31,
2022
2023
2024
RMB
RMB
RMB
(in millions)
Total segments Adjusted EBITA
144,020
162,581
173,804
Unallocated (ii)
(12,672)
(12,143)
(6,190)
Inter-segment elimination
(951)
(2,527)
(2,586)
Share-based compensation expense
(23,971)
(30,831)
(18,546)
Amortization and impairment of intangible assets
(11,647)
(13,504)
(21,592)
Impairment of goodwill, and others
(25,141)
(3,225)
(11,540)
Consolidated income from operations
69,638
100,351
113,350
Interest and investment income, net
(15,702)
(11,071)
(9,964)
Interest expense
(4,909)
(5,918)
(7,947)
Other income, net
10,523
5,823
6,157
Income tax expenses
(26,815)
(15,549)
(22,529)
Share of results of equity method investees
14,344
(8,063)
(7,735)
Consolidated net income
47,079
65,573
71,332

335
Fiscal Year 2024 Annual Report
(For the Years Ended March 31, 2022, 2023 and 2024)
Notes to Consolidated Financial Statements
26.	 Segment information (Continued)
The following table presents the consolidated depreciation and impairment of property and equipment, 
and operating lease cost relating to land use rights by segment for the years ended March 31, 2022, 2023 
and 2024:
Year ended March 31,
2022
2023
2024
RMB
RMB
RMB
(in millions)
Taobao and Tmall Group
450
345
464
Cloud Intelligence Group
16,572
16,589
14,335
Alibaba International Digital Commerce Group
593
712
961
Cainiao Smart Logistics Network Limited
733
909
1,254
Local Services Group
137
106
113
Digital Media and Entertainment Group
58
55
45
All others
7,702
7,104
7,278
Total segments depreciation and impairment of 
  property and equipment, and operating lease 
  cost relating to land use rights
26,245
25,820
24,450
(i)	 Adjusted EBITA represents net income before interest and investment income, net, interest expense, other income, net, 
income tax expenses, share of results of equity method investees, share-based compensation expense, amortization and 
impairment of intangible assets, impairment of goodwill, and others, which the Company does not believe are reflective of 
the Company’s core operating performance during the periods presented.
(ii)	 Unallocated primarily relates to certain costs incurred by corporate functions and other miscellaneous items that are not 
allocated to individual segments.
Details of the Company’s revenue by segment are set out in Note 5. As substantially all of the Company’s 
long-lived assets are located in the PRC and substantially all of the Company’s revenue is derived from 
within the PRC, no geographical information is presented.

336
Alibaba Group Holding Limited
(For the Years Ended March 31, 2022, 2023 and 2024)
Notes to Consolidated Financial Statements
27.	 Parent company only condensed financial information
The Company performed a test on the restricted net assets of its consolidated subsidiaries and VIEs in 
accordance with Rule 4-08(e)(3) of Regulation S-X and concluded that it was applicable for the Company to 
disclose the financial information for the parent company (“Alibaba Group Holding Limited”) only.
Condensed Balance Sheets
As of March 31,
2023
2024
RMB
RMB
(in millions)
Cash and cash equivalents
576
1,114
Amounts due from subsidiaries
99,536
49,096
Prepayments and other assets
868
527
Interest in subsidiaries and VIEs
1,123,451
1,180,705
Total assets
1,224,431
1,231,442
Current unsecured senior notes
4,800
16,252
Amounts due to subsidiaries
103,507
110,867
Accrued and other liabilities
2,009
2,862
Non-current bank borrowings
27,393
28,828
Non-current unsecured senior notes
97,065
86,089
Total liabilities
234,774
244,898
Ordinary shares
1
1
Additional paid-in capital
416,880
397,999
Treasury shares, at cost
(28,763)
(27,684)
Subscription receivables
(49)
—
Statutory reserves
12,977
14,733
Accumulated other comprehensive (loss) income
(10,417)
3,598
Retained earnings
599,028
597,897
Total shareholders’ equity
989,657
986,544
Total liabilities and equity
1,224,431
1,231,442

337
Fiscal Year 2024 Annual Report
(For the Years Ended March 31, 2022, 2023 and 2024)
Notes to Consolidated Financial Statements
27.	 Parent company only condensed financial information (Continued)
Condensed Statements of Comprehensive Income
For the year ended March 31,
2022
2023
2024
RMB
RMB
RMB
(in millions)
Total cost and expenses
(444)
(846)
(327)
Income from subsidiaries and VIEs
63,745
84,000
86,057
Income from operations
63,301
83,154
85,730
Interest expense
(3,976)
(4,696)
(5,415)
Other income and expenses
2,634
(5,949)
(574)
Net income
61,959
72,509
79,741
Other comprehensive (loss) income
(13,616)
23,379
14,340
Total comprehensive income
48,343
95,888
94,081
Condensed Statements of Cash Flows
Year ended March 31,
2022
2023
2024
RMB
RMB
RMB
(in millions)
Net cash (used in) provided by operating activities
(4,739)
71,885
93,308
Cash flows from investing activities:
  (Advances to and investments in) Repayments 
    from subsidiaries and VIEs, and others
(20,188)
(12,290)
11,838
Net cash (used in) provided by investing activities
(20,188)
(12,290)
11,838
Cash flows from financing activities:
  Issuance of ordinary shares
109
11
843
  Advances from subsidiaries
95,621
15,296
6,195
  Repurchase of ordinary shares
(61,225)
(74,746)
(88,745)
  Dividend distribution
—
—
(17,946)
  Repayment of unsecured senior notes
(9,585)
—
(5,013)
Net cash provided by (used in) financing activities
24,920
(59,439)
(104,666)
Effect of exchange rate changes on cash and 
  cash equivalents
(36)
33
58
(Decrease) Increase in cash and cash equivalents
(43)
189
538
Cash and cash equivalents at the beginning of the year
430
387
576
Cash and cash equivalents at the end of the year
387
576
1,114

338
Alibaba Group Holding Limited
(For the Years Ended March 31, 2022, 2023 and 2024)
Notes to Consolidated Financial Statements
27.	 Parent company only condensed financial information (Continued)
For the parent company only condensed financial information, the Company accounted for the investments 
in subsidiaries and VIEs under the equity method of accounting as prescribed in ASC 323. Such investments 
are presented on the Condensed Balance Sheets as “Investments in subsidiaries and VIEs” and the shares 
of profits or losses of the subsidiaries and VIEs are presented as “Income from subsidiaries and VIEs” on the 
Condensed Statements of Comprehensive Income.
During the years ended March 31, 2022, 2023 and 2024, dividends paid to the parent company by the 
subsidiaries amounted to nil, RMB75,355 million and RMB98,174 million, respectively.
The parent company did not have significant capital and other commitments, or guarantees as of March 
31, 2023 and 2024, except for those disclosed in these consolidated financial statements.
Certain information and footnote disclosures generally included in financial statements prepared in 
accordance with US GAAP have been condensed and omitted in the parent company only condensed 
financial information. The parent company only condensed financial information is not the general-
purpose financial statements of the reporting entity and should be read in conjunction with the 
consolidated financial statements of the Company.
28.	 Dividends
An annual dividend for the year ended March 31, 2023 of US$0.125 per ordinary share or US$1.00 per ADS 
was declared on November 16, 2023. The annual dividend of RMB17,946 million was paid during the year 
ended March 31, 2024.
A two-part dividend comprised of (i) an annual dividend for the year ended March 31, 2024 of US$0.125 
per ordinary share or US$1.00 per ADS, and (ii) a one-time extraordinary dividend of US$0.0825 per 
ordinary share or US$0.66 per ADS, was declared on May 14, 2024.
No dividend was declared for the year ended March 31, 2022.

339
Fiscal Year 2024 Annual Report
(For the Years Ended March 31, 2022, 2023 and 2024)
Notes to Consolidated Financial Statements
29.	 Reconciliation between U.S. GAAP and International Financial Reporting 
Standards
The consolidated financial statements are prepared in accordance with U.S. GAAP, which differ in certain 
respects from International Financial Reporting Standards (“IFRS”). The effects of material differences 
between the consolidated financial statements of the Company prepared under U.S. GAAP and IFRS are as 
follows:
Reconciliation of Consolidated Balance Sheets (Extract)
As of March 31, 2023
Amounts as 
reported 
under 
U.S. GAAP
Consolidation 
and business 
combinations
(i)
Equity 
securities 
without readily 
determinable 
fair value
(ii)
Equity method 
investments
(iii)
Share-based 
awards
(iv)
Leases
(v)
Redeemable 
noncontrolling 
interests
(vi)
Hyperinflation
(vii)
Amounts under 
IFRS
(in millions of RMB)
Equity securities and other investments
245,737
—
3,609
5,537
—
—
—
—
254,883
Prepayments, receivables and other assets
110,926
(310)
—
(482)
(1,819)
(1,758)
—
712
107,269
Investments in equity method investees
207,380
(241)
—
(2,303)
—
—
—
—
204,836
Property and equipment, net
176,031
—
—
—
—
—
—
353
176,384
Intangible assets, net
46,913
(2,541)
—
—
—
—
—
432
44,804
Goodwill
268,091
(47,033)
—
—
—
—
—
2,400
223,458
Total assets
1,753,044
(50,125)
3,609
2,752
(1,819)
(1,758)
—
3,897
1,709,600
Deferred tax liabilities
61,745
(920)
450
84
—
—
—
—
61,359
Other liabilities
30,379
—
—
—
—
(2)
10,627
—
41,004
Total liabilities
630,123
(920)
450
84
—
(2)
10,627
—
640,362
Mezzanine equity
9,858
—
—
—
—
—
(9,858)
—
—
Total shareholders’ equity
989,657
(9,198)
2,860
2,668
(1,819)
(1,756)
(1,832)
1,560
982,140
Noncontrolling interests
123,406
(40,007)
299
—
—
—
1,063
2,337
87,098
Total equity
1,113,063
(49,205)
3,159
2,668
(1,819)
(1,756)
(769)
3,897
1,069,238
Total liabilities, mezzanine equity  
  and equity
1,753,044
(50,125)
3,609
2,752
(1,819)
(1,758)
—
3,897
1,709,600

340
Alibaba Group Holding Limited
(For the Years Ended March 31, 2022, 2023 and 2024)
Notes to Consolidated Financial Statements
29.	 Reconciliation between U.S. GAAP and International Financial Reporting 
Standards (Continued)
Reconciliation of Consolidated Balance Sheets (Extract) (Continued)
As of March 31, 2024
Amounts as 
reported 
under 
U.S. GAAP
Consolidation 
and business 
combinations
(i)
Equity 
securities 
without readily 
determinable 
fair value
(ii)
Equity method 
investments
(iii)
Share-based 
awards
(iv)
Leases
(v)
Redeemable 
noncontrolling 
interests
(vi)
Hyperinflation
(vii)
Amounts under 
IFRS
(in millions of RMB)
Equity securities and other investments
220,942
—
3,245
5,163
—
—
—
—
229,350
Prepayments, receivables and other assets
116,102
(258)
—
(113)
(534)
(1,874)
—
161
113,484
Investments in equity method investees
203,131
(241)
—
(173)
—
—
—
—
202,717
Property and equipment, net
185,161
—
—
—
—
—
—
446
185,607
Intangible assets, net
26,950
(2,181)
—
—
—
—
—
377
25,146
Goodwill
259,679
(46,392)
—
—
—
—
—
2,455
215,742
Total assets
1,764,829
(49,072)
3,245
4,877
(534)
(1,874)
—
3,439
1,724,910
Deferred tax liabilities
53,012
(789)
487
10
195
—
—
(46)
52,869
Other liabilities
31,867
—
—
—
—
(1)
10,009
—
41,875
Total liabilities
652,230
(789)
487
10
195
(1)
10,009
(46)
662,095
Mezzanine equity
10,728
—
—
—
—
—
(10,728)
—
—
Total shareholders’ equity
986,544
(10,984)
2,164
4,867
(729)
(1,873)
(303)
1,469
981,155
Noncontrolling interests
115,327
(37,299)
594
—
—
—
1,022
2,016
81,660
Total equity
1,101,871
(48,283)
2,758
4,867
(729)
(1,873)
719
3,485
1,062,815
Total liabilities, mezzanine equity  
  and equity
1,764,829
(49,072)
3,245
4,877
(534)
(1,874)
—
3,439
1,724,910

341
Fiscal Year 2024 Annual Report
(For the Years Ended March 31, 2022, 2023 and 2024)
Notes to Consolidated Financial Statements
29.	 Reconciliation between U.S. GAAP and International Financial Reporting 
Standards (Continued)
Reconciliation of Consolidated Income Statements (Extract)
Year ended March 31, 2023
Amounts as 
reported under 
U.S. GAAP
Consolidation 
and business 
combinations
(i)
Equity 
securities 
without readily 
determinable 
fair value
(ii)
Equity method 
investments
(iii)
Share-based 
awards
(iv)
Leases
(v)
Redeemable 
noncontrolling 
interests
(vi)
Hyperinflation
(vii)
Amounts under 
IFRS
(in millions of RMB)
Revenue
868,687
—
—
—
—
—
—
2,332
871,019
Cost of revenue
(549,695)
—
—
—
(53)
1,126
—
(2,309)
(550,931)
Product development expenses
(56,744)
—
—
—
(68)
—
—
(184)
(56,996)
Sales and marketing expenses
(103,496)
—
—
—
(34)
2
—
(708)
(104,236)
General and administrative expenses
(42,183)
—
—
—
51
82
—
(152)
(42,202)
Amortization and impairment of intangible 
  assets
(13,504)
463
—
—
—
—
—
(5)
(13,046)
Income from operations
100,351
463
—
—
(104)
1,210
—
(1,026)
100,894
Interest and investment income, net
(11,071)
—
(1,022)
849
—
—
73
734
(10,437)
Interest expense
(5,918)
—
—
—
—
(1,651)
(765)
(8)
(8,342)
Other income, net
5,823
—
—
—
—
—
—
2,294
8,117
Income tax expenses
(15,549)
(24)
56
(1,478)
542
71
—
(182)
(16,564)
Share of results of equity method investees
(8,063)
—
—
5,915
9
—
—
—
(2,139)
Net income
65,573
439
(966)
5,286
447
(370)
(692)
1,812
71,529
Net loss attributable to noncontrolling  
  interests
7,210
(207)
(107)
—
(7)
—
725
(480)
7,134
Accretion of mezzanine equity
(274)
—
—
—
—
—
274
—
—
Net income attributable to ordinary  
  shareholders
72,509
232
(1,073)
5,286
440
(370)
307
1,332
78,663

342
Alibaba Group Holding Limited
(For the Years Ended March 31, 2022, 2023 and 2024)
Notes to Consolidated Financial Statements
29.	 Reconciliation between U.S. GAAP and International Financial Reporting 
Standards (Continued)
Reconciliation of Consolidated Income Statements (Extract) (Continued)
Year ended March 31, 2024
Amounts as 
reported under 
U.S. GAAP
Consolidation 
and business 
combinations
(i)
Equity 
securities 
without readily 
determinable 
fair value
(ii)
Equity method 
investments
(iii)
Share-based 
awards
(iv)
Leases
(v)
Redeemable 
noncontrolling 
interests
(vi)
Hyperinflation
(vii)
Amounts under 
IFRS
(in millions of RMB)
Revenue
941,168
—
—
—
—
—
—
1,902
943,070
Cost of revenue
(586,323)
—
—
—
(1,361)
1,332
—
(2,152)
(588,504)
Product development expenses
(52,256)
—
—
—
(2,629)
—
—
(179)
(55,064)
Sales and marketing expenses
(115,141)
—
—
—
(779)
2
—
(1,129)
(117,047)
General and administrative expenses
(41,985)
—
—
—
(2,552)
128
—
(133)
(44,542)
Amortization and impairment of intangible  
  assets
(21,592)
360
—
—
—
—
—
74
(21,158)
Impairment of goodwill
(10,521)
650
—
—
—
—
—
—
(9,871)
Income from operations
113,350
1,010
—
—
(7,321)
1,462
—
(1,617)
106,884
Interest and investment income, net
(9,964)
—
(365)
(799)
—
—
1,160
1,427
(8,541)
Interest expense
(7,947)
—
—
—
—
(1,629)
(700)
(92)
(10,368)
Other income, net
6,157
—
—
—
—
—
—
477
6,634
Income tax expenses
(22,529)
(78)
(37)
(249)
874
50
—
(488)
(22,457)
Share of results of equity method investees
(7,735)
—
—
5,303
(64)
—
—
—
(2,496)
Net income
71,332
932
(402)
4,255
(6,511)
(117)
460
(293)
69,656
Net loss attributable to noncontrolling  
  interests
8,677
(748)
(295)
—
305
—
315
84
8,338
Accretion of mezzanine equity
(268)
—
—
—
—
—
268
—
—
Net income attributable to ordinary  
  shareholders
79,741
184
(697)
4,255
(6,206)
(117)
1,043
(209)
77,994

343
Fiscal Year 2024 Annual Report
(For the Years Ended March 31, 2022, 2023 and 2024)
Notes to Consolidated Financial Statements
29.	 Reconciliation between U.S. GAAP and International Financial Reporting 
Standards (Continued)
(i)	 Consolidation and business combinations
The Company consolidates an entity when the Company obtains control over the entity. Under U.S. GAAP, control generally 
exists when the Company obtains a controlling financial interest over an entity, whereby the usual condition is ownership 
of over 50% of the voting shares. Under IFRS, de facto control exists when the Company has the practical ability to direct 
the relevant activities of the entity, even if the Company owns less than 50% of the voting shares, which results in a 
difference in the timing of consolidation between U.S. GAAP and IFRS.
The Company recognizes noncontrolling interests to reflect the portion of equity of a subsidiary that is not attributable 
to the Company. Under U.S. GAAP, noncontrolling interests are measured at fair value and full goodwill in relation to the 
acquiree is recognized in a business combination. Under IFRS, the Company can elect, on a transaction-by-transaction 
basis, to measure noncontrolling interests at the noncontrolling interests’ proportionate share of the acquiree’s net 
identifiable assets and partial goodwill is recognized to reflect the controlling interests only.
(ii)	 Equity securities without readily determinable fair value
Under U.S. GAAP, the Company can elect, on an instrument-by-instrument basis, to apply the measurement alternative 
to record the investments in equity securities without readily determinable fair values at cost, less impairment, with 
subsequent adjustments for observable price changes recognized in the consolidated income statements. Under IFRS, 
these investments are measured at fair value with changes in fair value recognized in the consolidated income statements.
(iii)	Equity method investments
The Company generally applies the equity method to account for equity investments over which it has significant influence. 
Under U.S. GAAP, significant influence is presumed to exist for an investment in limited partnership or unincorporated 
entity, unless the investment is so minor that the Company has virtually no influence over the entity’s operating and 
financial policies. Under IFRS, significant influence is presumed to exist for an investment of over 20% of the voting rights of 
an entity.
The Company records its share of the post-acquisition results of its equity method investees and adjusts for the basis 
differences that exist between the carrying values of the equity method investments and the Company’s proportionate 
share of the carrying value of the investee’s net assets. Adjustments are made to the financial statements of the equity 
method investees prepared under U.S. GAAP in order to conform to the Company’s accounting policies under IFRS and to 
reflect the basis differences of the equity method investments under IFRS, if different from those under U.S. GAAP.
(iv)	Share-based awards
The employees of the Company hold share-based awards relating to an equity method investee of the Company that were 
granted and will be settled by related parties or economic interest holders of the Company. Under U.S. GAAP, the cost 
related to these awards is recognized over the requisite service period, with subsequent changes in fair value of these 
awards recognized in the consolidated income statements. Under IFRS, these awards are not considered as share based 
payments of the Company and the cost relating to these awards is not recognized.
The Company accounts for income tax effects of share-based awards that ordinarily give rise to tax deduction. Under 
U.S. GAAP, deferred taxes for these awards are measured based on share-based compensation expenses recognized in 
the consolidated financial statements. Under IFRS, deferred taxes for these awards are measured based on future tax 
deduction estimated at the end of each reporting period.
(v)	 Leases
Under U.S. GAAP, the amortization of right-of-use assets and the interest expense related to lease liabilities are recorded 
together as lease expense and recognized in the consolidated income statements on a straight-line basis. Under IFRS, 
the right-of-use assets are amortized on a straight-line basis while the interest expense related to lease liabilities are 
recognized in the consolidated income statements using effective interest method.
(vi)	Redeemable noncontrolling interests
Equity interests issued by certain subsidiaries of the Company are redeemable. Under U.S. GAAP, redeemable equity 
interests are classified as mezzanine equity if the redemption is outside the Company’s control and as noncontrolling 
interests if equity interests issued by finite-lived subsidiaries are mandatorily redeemable only upon liquidation. Under 
IFRS, these redeemable equity interests are generally classified as financial liabilities.
(vii)	Hyperinflation
Under U.S. GAAP, when the Company determines that a subsidiary is operating in a highly inflationary economy, the 
financial statements of this subsidiary are remeasured prospectively as if its functional currency was the functional 
currency of its immediate parent company. Under IFRS, the financial statements of the subsidiary operating in a highly 
inflationary economy are restated in terms of the measuring unit current at the end of the reporting period.

Our annual report is available for viewing on the websites of the Hong Kong Stock Exchange at w w w.hkexnews.hk 
and our website at w w w.alibabagroup.com.
In addition, we will provide hard copies of our annual report to shareholders, including ADS holders, free of 
charge upon request.
The following table sets out the exhibits filed with our annual report on the Form 20-F.
Exhibit Number
Description of Document
1.1
Amended and Restated Memorandum and Articles of Association of the Registrant as 
currently in effect
2.1
Registrant’s Form of Ordinary Share Certificate
2.2
Deposit Agreement, dated as of September 24, 2014, between the Registrant, the 
depositary and holders and beneficial holders of American Depositary Shares evidenced 
by American Depositary Receipts issued thereunder, including the form of American 
Depositary Receipt
2.3
Form of American Depositary Receipt evidencing American Depositary Shares (included in 
Exhibit 2.2)
2.4
Indenture, dated as of November 28, 2014, between the Registrant and Bank of New York 
Mellon as Trustee
2.5
Fifth Supplemental Indenture, dated as of November 28, 2014, between the Registrant 
and Bank of New York Mellon as Trustee
2.6
Sixth Supplemental Indenture, dated as of November 28, 2014, between the Registrant 
and Bank of New York Mellon as Trustee
2.7
Form of 3.600% Senior Notes Due 2024 (included in Exhibit 2.5)
2.8
Form of 4.500% Senior Notes Due 2034 (included in Exhibit 2.6)
2.9
Indenture, dated as of December 6, 2017, between the Registrant and Bank of New York 
Mellon as Trustee
2.10
Second Supplemental Indenture, dated as of December 6, 2017, between the Registrant 
and Bank of New York Mellon as Trustee
2.11
Third Supplemental Indenture, dated as of December 6, 2017, between the Registrant and 
Bank of New York Mellon as Trustee
344
Alibaba Group Holding Limited
Further Information

Exhibit Number
Description of Document
2.12
Fourth Supplemental Indenture, dated as of December 6, 2017, between the Registrant 
and Bank of New York Mellon as Trustee
2.13
Fifth Supplemental Indenture, dated as of December 6, 2017, between the Registrant and 
Bank of New York Mellon as Trustee
2.14
Form of 3.400% Senior Notes Due 2027 (included in Exhibit 2.10)
2.15
Form of 4.000% Senior Notes Due 2037 (included in Exhibit 2.11)
2.16
Form of 4.200% Senior Notes Due 2047 (included in Exhibit 2.12)
2.17
Form of 4.400% Senior Notes Due 2057 (included in Exhibit 2.13)
2.18
Description of Securities Registered under Section 12 of the U.S. Exchange Act
2.19
Sixth Supplemental Indenture, dated as of February 9, 2021, between the Registrant and 
Bank of New York Mellon as Trustee
2.20
Seventh Supplemental Indenture, dated as of February 9, 2021, between the Registrant 
and Bank of New York Mellon as Trustee
2.21
Eighth Supplemental Indenture, dated as of February 9, 2021, between the Registrant and 
Bank of New York Mellon as Trustee
2.22
Ninth Supplemental Indenture, dated as of February 9, 2021, between the Registrant and 
Bank of New York Mellon as Trustee
2.23
Form of 2.125% Senior Notes Due 2031 (included in Exhibit 2.19)
2.24
Form of 2.700% Senior Notes Due 2041 (included in Exhibit 2.20)
2.25
Form of 3.150% Senior Notes Due 2051 (included in Exhibit 2.21)
2.26
Form of 3.250% Senior Notes Due 2061 (included in Exhibit 2.22)
4.1
Form of Indemnification Agreement between the Registrant and its directors and 
executive officers
4.2
Form of Employment Agreement between the Registrant and its executive officers
Further Information
345
Fiscal Year 2024 Annual Report

Exhibit Number
Description of Document
4.3
Form of Share Retention Agreement between the Registrant and certain members of 
management
4.4
Second Amended and Restated 2014 Post IPO Equity Incentive Plan
4.5
Schedules of Material Differences of Contractual Arrangements of Representative Variable 
Interest Entities of the Registrant
4.6
English translation of Loan Agreement, between Hangzhou Zhenxi Investment 
Management Co., Ltd. and Zhejiang Tmall Technology Co., Ltd., dated January 10, 2018
4.7
English translation of Exclusive Call Option Agreement entered into by and among 
Hangzhou Zhenxi Investment Management Co., Ltd., Zhejiang Tmall Technology Co., Ltd. 
and Zhejiang Tmall Network Co., Ltd., dated January 10, 2018
4.8
English translation of Shareholder’s Voting Rights Proxy Agreement entered into by and 
among Hangzhou Zhenxi Investment Management Co., Ltd., Zhejiang Tmall Technology 
Co., Ltd. and Zhejiang Tmall Network Co., Ltd., dated January 10, 2018
4.9
English translation of Equity Pledge Agreement entered into by and among Hangzhou 
Zhenxi Investment Management Co., Ltd., Zhejiang Tmall Technology Co., Ltd. and 
Zhejiang Tmall Network Co., Ltd., dated January 10, 2018
4.10
English translation of Exclusive Services Agreement entered into between Zhejiang Tmall 
Network Co., Ltd. and Zhejiang Tmall Technology Co., Ltd., dated January 10, 2018
4.11
Share and Asset Purchase Agreement by and among the Registrant, Zhejiang Ant Small 
and Micro Financial Services Group Co., Ltd. (currently known as Ant Group), Yahoo! Inc., 
SoftBank Corp. and the other Parties named therein, dated August 12, 2014
4.12
Amendment to Share and Asset Purchase Agreement by and among the Registrant, 
Ant Small and Micro Financial Services Group Co., Ltd. (currently known as Ant Group), 
SoftBank Group Corp., Jack Ma, Joseph C. Tsai, and the other Parties named therein, dated 
February 1, 2018
4.13
Second Amendment to Share and Asset Purchase Agreement by and among the 
Registrant, Ant Small and Micro Financial Services Group Co., Ltd. (currently known as Ant 
Group) and SoftBank Group Corp., dated September 23, 2019
4.14
Third Amendment to Share and Asset Purchase Agreement by and among the Registrant, 
Ant Group Co., Ltd., SoftBank Group Corp. and the other parties named therein, dated 
August 24, 2020
4.15
Fourth Amendment to Share and Asset Purchase Agreement by and among the 
Registrant, Ant Group Co., Ltd., SoftBank Group Corp. and the other parties named therein, 
dated July 25, 2022
Further Information
346
Alibaba Group Holding Limited

Exhibit Number
Description of Document
4.16
Amended and Restated Commercial Agreement by and among the Registrant, Ant Group 
Co., Ltd. and Alipay.com Co., Ltd., dated July 25, 2022
4.17
Second Amended and Restated Intellectual Property License and Software Technology 
Services Agreement by and among the Registrant, Ant Small and Micro Financial Services 
Group Co., Ltd. (currently known as Ant Group) and Alipay.com Co., Ltd., dated September 
23, 2019
4.18
Cross License Agreement by and between the Registrant and Ant Small and Micro 
Financial Services Group Co., Ltd. (currently known as Ant Group), dated September 23, 
2019
4.19
Third Amendment and Restatement Agreement, dated May 16, 2023, in respect of a 
US$4,000,000,000 Facility Agreement dated March 9, 2016
4.20
Second Amendment and Restatement Agreement, dated May 16, 2023, in respect of a 
US$6,500,000,000 Facility Agreement dated April 7, 2017
4.21
Second Amendment and Restatement Agreement, dated January 4, 2024, in respect of 
a HK$7,653,750,000 Facility Agreement, dated May 17, 2019, between Alibaba Group 
Services Limited, as Guarantor, and the other parties named therein
8.1
List of Subsidiaries and Consolidated Entities of the Registrant
11.1
Code of Ethics of the Registrant
11.2
Insider Trading Policy
12.1
Principal Executive Officer Certification Pursuant to Section 302 of the Sarbanes Oxley Act 
of 2002
12.2
Principal Financial Officer Certification Pursuant to Section 302 of the Sarbanes Oxley Act 
of 2002
13.1
Principal Executive Officer Certification Pursuant to Section 906 of the Sarbanes Oxley Act 
of 2002
13.2
Principal Financial Officer Certification Pursuant to Section 906 of the Sarbanes Oxley Act 
of 2002
15.1
Consent of PricewaterhouseCoopers Zhong Tian LLP — Independent Registered Public 
Accounting Firm
15.2
Consent of PricewaterhouseCoopers — Independent Registered Public Accounting Firm
15.3
Consent of Fangda Partners
15.4
Consent of Maples and Calder (Hong Kong) LLP
Further Information
347
Fiscal Year 2024 Annual Report

Exhibit Number
Description of Document
16.1
Letter from PricewaterhouseCoopers to the Securities and Exchange Commission
97.1
Incentive Compensation Clawback Policy
101.INS
Inline XBRL Instance Document-the instance document does not appear in the Interactive 
Data File as its XBRL tags are embedded within the Inline XBRL document
101.SCH
Inline XBRL Taxonomy Extension Schema With Embedded Linkbase Documents
104
Cover Page formatted as Inline XBRL and contained in Exhibit 101
Further Information
348
Alibaba Group Holding Limited

AliExpress
Ayi
Alimama
Derdo
Alibaba.com
Aniu
Alibaba Cloud
Alibaba Cloud Bao
Alibaba Health
Xiaolu
Cainiao
Caixiaoniao
Amap
Gao xiaode
DingTalk
Ding Sanduo
Banma
Xiaogenban
Damai
Microphone
1688
YUAN
Youku
Sammi
Taobao
Taodoll
Tmall
Tmall Doll
Xianyu
Goofish
UC
UU
Tao Piao Piao
Piao Piao
Lingyang
Lingxiaoyang
Pingtouge
Ping Sanyong
Quark
Quark Baobao
Orange Lion Sports
Chengxiaoshi
Shuqi
Shu xiaoqi
Lazada
Lazzie
Lingxi Games
Lingxiaoxi
Freshippo
Mr.Freshippo
Ele.me
Exiaobao
Fliggy
Fliggy

Alibaba Group Holding Limited