Quarterlytics / Consumer Cyclical / Restaurants / Alsea, S.A.B. de C.V. / FY2015 Annual Report

Alsea, S.A.B. de C.V.
Annual Report 2015

ALSSF · OTC Consumer Cyclical
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Ticker ALSSF
Exchange OTC
Sector Consumer Cyclical
Industry Restaurants
Employees 10,000+
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FY2015 Annual Report · Alsea, S.A.B. de C.V.
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people’s spirits
Stirring 
25 years

.net
 alsea

www.

Stirring people’s spirits

2015 Annual Report

2015 
Annual Report

Stirring
people’s spirits

Quick Service
Restaurants
1,499 units

G4-4

Coffee Shops
705 units

Casual Dining
Restaurants
498 units

Family Dining Restaurants
252 units

1

2015 Annual ReportStirring people’s spiritsALSEAOur
presence

G4-5, 6, 9, EC1

Mexico
2,092
units

Argentina
183
units

Chile
115
units

Colombia
93
units

Brazil
4
units

Spain
467
units

Sales
per segment

32,288

million pesos

Quick Service Restaurants
Casual Dining Restaurants
Cofee Shops
Family Dining Restaurants
DIA

%
36
23
22
15
4

Sales
per brand

+42% vs. 2014

Starbucks
Burger King
Domino’s
Vips
Foster’s Hollywood
Chili’s
Italianni’s
DIA
El Portón
P.F. Chang’s
Other*
* Includes: California Pizza  Kitchen, La Vaca Argentina,
  The Cheese Cake Factory, Cañas y Tapas and Il Tempietto

%
22
21
15
15
7
4
4
4
3
3
2

77% Corporate Units
23% Sub-franchised Units

A high-performance 
team focused on 
maximizing profitable, 
sustainable growth 
of the Company.

3

2015 Annual ReportStirring people’s spiritsALSEAFinancial
highlights(1)

G4-9, EC1

CAGR (5)

Annual
Growth

2015

%

2014

%

Income Statement

Net Sales

Gross Profit

Operating Income

EBITDA(2)

Consolidated Net Profit

Balance Sheet

Total Assets

Cash

Liabilities with Cost

Major Shareholders’ Equity

Profitability

ROIC(3)

ROE(4)

Stock Information

Share Price

Earnings per Share

Dividend per Share

Book Value per Share

Shares outstanding (millions)

Operation

Number of Units

Employees

31.9%

33.9%

51.0%

39.9%

44.5%

23.2% 

27.7% 

41.7%

42.7%

60.3%

53.5%

65.5%

7.0%

7.5%

8.8%

3.1%

16.3%

38.7%

46.8%

38.3%

3.1%

-

6.1%

2.9%

32,288.4

22,139.1

2,353.8

4,301.7

1,032.8

32,853.5

1,195.8

12,233.3

8,948.2

9.3%

10.4%

59.85

1.171

0.50

10.83

837.5

2,954

61,822

100.0%

22,787.4

100.0%

68.6%

15,515.1

7.3%

13.3%

3.2%

1,468.5

2,801.8

624.1

68.1%

6.4%

12.3%

2.7%

100.0%

30,871.5

100.0%

3.8%

38.4%

28.5%

1,112.9

11,239.2

8,757.9

3.7%

37.8%

29.6%

8.0%

7.5%

40.77

0.847

-

10.51

837.6

2,784

60,051

(1)  Figures in millions of nominal pesps under IFRS standards, exept data per share, number of units and employees.
(2)  EBITDA is defined as operating income before depreciation and amortization.
(3)  ROIC is defined as operating income after taxes over net operating investment. 

(total assets - cash and cash equivalents - no cost liabilities).
(4)  ROE is defined as net profit over mayor shareholders’ equity.
(5)  CAGR Compound Annual Growth Rate 2011 a 2015.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
2015 Results

Million pesos

Net Sales

EBITDA

9
9
6
0
1

,

0
2
5
3
1

,

8
9
6
5
1

,

7
8
7
2
2

,

8
8
2
2
3

,

3
2
1
1

,

9
0
6
1

,

0
4
0
2

,

2
0
8
2

,

2
0
3
4

,

‘11

‘12

‘13

‘14

‘15

‘11

‘12

‘13

‘14

‘15

Consolidated Net Income  1,033  Million pesos
3,439  Million pesos
CAPEX 
ROIC 
ROE 

9.3  %
10.4  %

5

2015 Annual ReportStirring people’s spiritsALSEAFinancial
highlights

G4-9, EC1

Shares Outstanding 
(million)

837.5

Average Value Traded
 (million pesos)

100

Share price year ended 2015

$59.85

Dec’11 

Dec’12 

Dec’13 

Dec’14 

Dec’15

$
70

60

50

40

30

20

10

0

e
c
n
a
m
r
o
f
r
e
p
e
c
i
r
p
e
r
a
h
S

 
 
Same 
Store Sales

Alsea

9.3%

Mexico

4.4%

South America

25.5%

Spain

7.2%

7

2015 Annual ReportStirring people’s spiritsALSEAGeneral  Management’s 
Message

G4-1

To our
Shareholders

In 2015, we continued stirring the spirits of our stakeholders and the outstanding 
results we achieved made the company even more solid.

After  25  years  of  operation,  we  have  become  the  leading  restaurant  operator  in 
Mexico, Latin America and Spain.  We are pleased to share with you our results in 
2015, a year of strategic reorganization with eye to the company’s future.

As part of our strategy, bearing mind the brisk pace of expansion the company has 
seen in both Mexico and international markets, and in order to maximize its growth 
potential in those countries and focus more closely on its operations, in 2015 the 
company  decided  to  reorganize  into  two  business  units:  Alsea  Mexico  and  Alsea 
International.

Alsea Mexico

In  2015,  our  goal  at  Alsea  Mexico  was  to  focus  on 
consolidating  not  only  the  growth  of  the  brands  in 
our portfolio, but our recent acquisitions as well.

In Mexico, we kept our attention on operations unit 
by  unit,  to  obtain  maximum  return,  shoring  up  our 
growth and our process efficiency.

We  increased  the  number  of  units  we  operate 
to  2,092,  which  was  a  net  growth  of  93  units 
throughout  the  year.    Our  sales  grew  19.1%  to 
19.90  billion  pesos,  and  a  like-for-like  growth  of 
4.4% in the full year.  Our adjusted EBITDA margin 
was 23.5% and adjusted EBITDA grew 15.6% to end 
the year at 4.67 billion pesos.

We also made organizational changes relating to the 
Vips  and  El  Portón  restaurants,  incorporating  the 
latter into our portfolio of Casual Dining brands and 
launching a multi-brand loyalty program called “Wow 
Rewards” that we hope will forge closer ties with our 
customers and reward them for their preference.

During  the  year  we  also  kept  up  with  our  goal  of 
supporting more children and young people suffering 
from hunger and malnutrition, opening up our sixth 
children’s  dining  room  in  Saltillo,  Coahuila,  which 
serves 2,000 boys and girls daily.

2016  will  be  a  year  of  daunting  challenges,  but 
also  of  opportunities  to  consolidate  our  position  as 
nationwide  leaders.  We  will  continue  our  plan  to 
grow our brands organically, focusing on profitability 
and  operating  efficiency,  backed  by  the  efforts  and 
commitment  of  all  of  the  employees  that  make  up 
Alsea Mexico.

9

2015 Annual ReportStirring people’s spiritsALSEAAlsea Internacional

In  2015,  the  company  opened  77  new  units  in 
international  markets,  continuing  our  strategy  of 
growth  and  consolidation  of  the  portfolio  in  the 
markets  where  we  operate.    Over  the  course  of  the 
year, we made several strategic decisions to maximize 
the  company’s  potential  in  those  markets,  enabling 
us to replicate Alsea’s business model and achieving 
greater depth in the synergies in each country. 

Sales in South America accounted for 20.7% of Alsea’s 
consolidated  sales  for  the  year.  This  segment  saw 
a  45.4%  growth  in  sales,  to  an  annual  total  of  6.72 
billion  pesos,  and  adjusted  EBITDA  for  the  full  year 
2015 grew 50.4% to 1.02 billion pesos.  The adjusted 
EBITDA  margin  improved  by  50  basis  points.      In 
Spain, 2015 revenues accounted for 17.8% of Alsea’s 
consolidated  sales,  and  adjusted  EBITDA  for  the 
year  reached  1.08  billion  pesos,  driving  a  significant 
improvement in the margin, reaching 19.1%.

In  2016  we  will  continue  to  focus  on  our  strategy 
of  growth  and  consolidation  in  the  international 
markets  where  we  operate,  keeping  up  the  pace  of 
organic growth while taking advantage of acquisition 
opportunities  that  strengthen  our  portfolio  in  each 
country and generate the dynamism we are seeking 
in every market.

Other achievements in 2015:

• We improved our debt profile using the resources obtained from an issue of securities 
certificates on the local market, which was the first time we issued securities debt at 
10 years and also the first time an A+ rated issuer placed assets at this term.
• In Mexico we signed a cooperation agreement with the Federal Consumer Protection 
Agency  (PROFECO),  through  which  we  joined  efforts  established  in  the  National 
Strategy  for  the  Prevention  and  Control  Excess  Weight,  Obesity  and  Diabetes  in 
Mexico,  which  will  promote  a  culture  of  responsible  consumption  and  a  healthy, 
balanced lifestyle.
• For the fourth year in a row, we earned the Socially Responsible Enterprise distinction 
from the Mexican Center for Philanthropy (CEMEFI).
• Included in the Mexican Stock Exchange Sustainable IPC index for the third year in a row.
• Signatories of the United Nations Global Compact for the fifth year in a row, by which 
we pledge to operate under the principles established in that document.

We  attribute  our  success  in  meeting  our  goals  last  year  to  a  favorable  climate  for 
consumption, our efficient business model, the strength of each of the brands that make 
up our portfolio, and various product launches, campaigns and technological tools that 
complemented our strategies.

We are grateful to all our employees, customers, partners and shareholders for placing their 
trust and interest in our company, and we invite you to stir people’s spirits and accompany 
us in meeting the goals and expectations we have for the future. 

Federico
Tejado

Fabian
Gosselin

Alsea Mexico

Alsea Internacional

11

2015 Annual ReportStirring people’s spirits ALSEAG4-3

We are
Alsea...

01.

...the leading restaurant operator in Latin America 
and Spain, with internationally-recognized brands in 
the Quick Service, Coffee Shop, Casual and Family Dining 
Restaurant segments.

Winning 
Attitude

Engaged 
Leadership

Surprising 
Service

Collaborative 
Spirit

Attention 
to Detail

customers’ happiness”
are reflected in our
“Our achievements

Alsea’s World

“Our achievementsare reflected in ourcustomers’ happiness”Our passion for excellence inspires 
us to find comprehensive solutions, 
meet increasingly ambitious goals and 
maximize great results

Winning 
Attitude

“Our achievements are reflected

in our customers’ happiness”

 “Passion is a symptom
  of contagious happiness”

15

2015 Annual ReportStirring people’s spiritsALSEAOur restaurant managers think and 
act like owners, always aware of the 
business, the needs of the customer 
and of the team

Engaged 
Leadership

“Our achievements are reflected

in our customers’ happiness”

 “The best attitude,     
   hands-on”

17

2015 Annual ReportStirring people’s spirits ALSEAWe pursue increasingly high standards 
of satisfaction with a contagious passion 
to serve and surprise

Surprising 
Service

“Our achievements are reflected

in our customers’ happiness”

 “Every day can be 
   a big surprise”

19

2015 Annual ReportStirring people’s spiritsALSEAWe combine ideas with talent, building 
a hands-on community that helps each 
other through challenges and multiplies 
the value of our results

Collaborative 
Spirit

“Our achievements are reflected

in our customers’ happiness”

 “Friendship 
  multiplies joy”

21

2015 Annual ReportStirring people’s spiritsALSEAWe strive for continuous improvement,
delivering excellent execution to enhance 
the value of the Alsea experience

Attention 
to Detail

“Our achievements are reflected

in our customers’ happiness”

 “The magic is in 
  the smallest details”

23

2015 Annual ReportStirring people’s spiritsALSEAG4-56

Strategic
Approach

Stirring
people’s spirits

Purpose

Value
proposal

We are a community committed firmly to 
excellence and integrity.  We maximize 
synergies to deliver a surprising array of 
products and generate extraordinary results, 
with just the right dose of happiness, down to 
the smallest details, to fulfill our purpose of 
stirring peoples’ spirits.

Strategic 
areas

Customers

Employees

Synergy

Results

Consistently 
surpass our 
customers’ 
expectations.

Provide an 
efficient platform 
for synergies and 
growth.

Support the 
development of 
our people and 
have the best 
management 
talent in the 
industry.

Incorporate and 
operate brands of 
proven success, 
preserving 
their essence 
while ensuring 
sustained, 
profitable 
growth.

Corporate 
Responsibility

Promote a culture 
focused intensively 
on growth and 
continual learning, 
with a keen 
sense of social 
responsibility.

25

2015 Annual ReportStirring people’s spiritsALSEAAlsea’s  business  units  are  backed  by  five  support  areas:  Supply  Chain, 
Property  and  Development,  Finance,  Human  Resources,  and  Information 
Technology. We also have a structured corporate governance that includes a 
Board of Directors supported by Audit and Corporate Practices Committees.

G4-4, 56

Business 
Model

Finance

Information 
Technology

Human
Resources

Marketing

Internal 
Audit

Supply 
Chain

Real Estate
 Development

Corporate
Responsibility

T
R
O
P
P
U
S

R
E
T
N
E
C

S
D
N
A
R
B

Operation

Marketing

Human Resources

BRANDS

BUSINESS MODEL

PEOPLE

OTHERS

• Portfolio diversity
• Leading global brands
• Leading own brands

E
V
I
T
I
T
E
P
M
O
C

S
E
G
A
T
N
A
V
D
A

• Shared services
• Brand synergies and best  
  practices
• Economies of scale
• Negotiating power with 
  suppliers and developers
• Geographic footprint

• Market experience
• Innate talent
• Alsea career plan

• Access to technology
• Corporate responsibility
• Corporate governance
• Ability to handle complexity

27

2015 Annual ReportStirring people’s spirits ALSEA 
  
G4-56

Growth 
strategy

Organic growth + Acquisitions

GROWTH

+ Same 
    Store Sales
+  Existing
    Brands

+ Store    
   Openings
+ New
  Brands

+  Franchisees &
    Sub-franchisees
+  New
  Markets

MARGIN 
EXPANSION

Operating
Leverage
Same Store Sales 
+ Units

Business Mix

Corporate
Franchised
Subfranchised
Brands
Segments
Geographies

Operating 
Efficiencies
Cost of Sales
Pricing Strategy
Expenses
Synergies
Best Practices

Good
Macroeconomics

Solid 
Business Plan

Great
Execution

Formula for
Success

29

2015 Annual ReportStirring people’s spiritsALSEAG4-18, 28, 24, 34, 35, 42, 56

Corporate 
Responsibility
Model

Corporate Responsibility
Committee
Directed by the Chairman of the Board, Directors of Alsea Mexico, 
Alsea International Director, Shared Services and Brand Directors

Stakeholders:
Shareholders, Customers, Employees, Suppliers, Community, Investors,
Government, NGOs, Media and Competitors.

S
N
O
I
S
S
I
M
M
O
C

Quality of life and 
Business Ethics

Responsible
Consumption

Environment 

We want working at Alsea to 
be a source of satisfaction 
and pride, and we support 
comprehensive advancement 
of our employees based on 
a life-work balance and 
ethical, responsible conduct. 

We offer our customers the 
best assortment of products 
made with the highest quality 
ingredients, promoting 
balanced lifestyles and 
being mindful of the social, 
environmental and economic 
implications of the product 
life cycle, while building 
awareness among our 
customers and employees.  

Promoting environmental 
care through the sustainable 
operation of our units, striving 
for profitability through 
innovation and leadership in 
our 4 lines of action: energy, 
water, supplies and waste.

Community
Support

We support the growth and 
welfare of the communities 
where we operate, with 
engagement strategies that 
bring us closer to them and 
help us better understand 
their needs. We work mainly 
for nutrition and education.

Human 
Resources 
Directors

Marketing 
Supply and 
Product
Development 
Directors

Media,
Marketing 
and Públic 
Relations

Operation 
Managers

Corporate Responsibility is a strategic area at Alsea, and it  is managed through 
four pillars that guide our actions and enable us to respond to the expectations 
and needs of our stakeholders: Employee Quality of Life and Business Ethics, 
Responsible Consumption, Environment, and Community Engagement.  

About this 
Report

Our report “Stirring People’s Spirits” is the fourth 
integrated annual report Alsea has published, and 
includes the results of the period from January 1  
to December 31, 2015.

This year it is prepared for the first time based on the G4 
Guidelines of the Global Reporting Initiative (GRI), under 
the  Core  “in-accordance”  option  for  reporting  without 
external verification. 

This document is an information tool whose content and 
clarity  are  driven  by  the  principles  of  clarity,  balance, 
comparability, precision, timeliness and reliability.

• Sustainability context
  Corporate Responsibility for Alsea is not a program, 
initiative  or  function  but  an  attitude  that 
is 
incorporated into all aspects of our business planning 
and operations.

• Materiality
  In  2015,  we  conducted  a  materiality  analysis  to 
determine the most transcendent aspects for Alsea 
and our stakeholders, which was essential for shaping 
this report.

• Stakeholder involvement
  We  engaged  in  dialogue  with  our  stakeholders  and 
took  into  account  their  opinions  and  expectations 
regarding the key issues identified in the materiality 
study.

report 

• Exhaustiveness
documents  Alsea’s 
  This 
performance  in  2015,  detailing  the  impact  of  the 
material aspects identified, how they were managed, 
and the scope of each.

exhaustively 

31

2015 Annual ReportStirring people’s spirits ALSEAMateriality

G4-25, 37

In  2015,  we  strengthened  our  connection  with  the 
stakeholders,  with  whom  we  maintain  a  continuous 
dialogue,  using  the  channels  we  have  established  for 
this purpose.

In partnership with a consulting company, we conducted 
a  materiality  analysis  for  the  first  time  in  order  to 
identify  aspects  that  were  material  to  both  Alsea  and 
our stakeholders. The methodology was the following:

Materiality
study

Qualitative and Quantitative study of:

Industry maturity 

Sectorial risk 

Social risk

Identifying key issues

Dialogue with stakeholders
(online survey)

Material aspects

Employees

Suppliers

Customers

33

2015 Annual ReportStirring people’s spiritsALSEAMateriality

Urgent

100%

G4-19, 20, 21

Once  we  completed  our  dialogue  with  stakeholders, 
we  related  the  data  with  the  results  of  our  analysis 
of  industry  maturity,  sectorial  risk  and  social  risk  and 
this gave us a set of material aspects validated by our 
stakeholders.

Necessary

Environmental 
policy

Product 
development

Corporate 
responsibility 
management

Energy
eco-efficiency

Materials

Social impact

Ethics

Customer 
management

Climate 
change

Water resources 
management

Health and 
Safety

Talent 
recruitment

Human Capital

Supplier 
standards

Corruption

Financial 
issues

Human
rights

s
r
o
t
a
v
i
t
o
m

l

a
i
c
o
S
+
s
r
o
t
a
v
i
t
o
m

l

a
i
r
o
t
c
e
S
+
y
t
i
r
u
t
a
m
y
r
t
s
u
d
n
I

50%

0%

50%

Emerging

Alsea + Stakeholders

100%

General

 
 
 
 
 
 
 
The coverage and scope of each material aspect are detailed in the table below:

Material aspect 

Coverage 

Scope

Corporate Social Responsibility Management

Economic performance

General

Customer health and safety

Product and service labeling

Marketing communications

Customer privacy

Regulatory compliance

Ethics and integrity

Anti-corruption

Public policy

Anti-competitive practices

Training and education

Investment

Jobs

Local communities

Indirect economic repercussions

Non-discrimination

Child labor

Forced labor

Procurement practices

Environmental evaluation of suppliers

Labor practices evaluation of suppliers

Human rights evaluation of suppliers

Social repercussions analysis of suppliers

Products and services

Regulatory compliance

General

Materials

Health and Safety

Emissions

Energy

Water

●

●

●

●

●

●

●

●

●

●

●

●

●

●

●

●

●

●

●

●

●

●

●

●

●

●

●

●

●

●

●

●

●

●

●

●

●

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●

●

●

●

●

●

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●

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●

●

●

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●

●

●

●

●

●

●

●

●

Shareholders, customers, employees, suppliers, community, investors, government, NGOs, 
media, competitors

Shareholders, customers, employees, suppliers, investors, media and competitors

Investors, NGOs and media

Customers, employees, investors, authorities, media

Customers, authorities and competitors

Customers, authorities and media

Customers, employees and authorities

Shareholders, customers, employees, investors, authorities and media
Shareholders, customers, employees, suppliers, community, investors, authorities, NGOs, 
media and competitors
Shareholders, customers, employees, suppliers, community, investors, authorities and 
media
Authorities

Customers, employees, investors, authorities, media and competitors

Employees

Employees, suppliers, community and NGOs

Employees and communities

Employees, community and NGOs

Customers, employees, suppliers, community and NGOs
Shareholders, customers, employees, suppliers, community, investors, authorities, NGOs, 
media and competitors
Employees, suppliers, community, authorities, NGOs, media

Employees, suppliers, community, authorities, NGOs, media

Suppliers

Suppliers, investors and authorities

Suppliers, investors and authorities

Suppliers, investors and authorities

Suppliers, investors and authorities

Investors, authorities and NGOs

Shareholders, investors, authorities, NGOs and media

NGOs

Suppliers and NGOs

Employees and authorities

Community, authorities and NGOs

Community, authorities and NGOs

Community, authorities and NGOs

●  Material for the Company    ● Material inside and outside the Company    ● Material inside the Compay and its brands    ● Material outside of the Company

35

2015 Annual ReportStirring people’s spirits ALSEAMessage from the Chairman
of the Board of Directors

G4-1

Dear
Shareholders

This year at Alsea we are celebrating 25 years 
of  continuous  work  and  constant  expansion, 
and it pleases us to share within the pages of 
our 2015 Annual and Sustainability Report the 
successes  that  have  allowed  us  to  spark  the 
spirit in people throughout our history. 

We  are  very  proud  of  the  fact  that  we  are  now  a 
leading  company  in  the  restaurant  sector,  and  that 
we have almost 62,000 employees that make up an 
exceptional team in six countries, with 14 brands. 

Besides  it  being  a  year  of  celebration  for  us,  2015 
was also a positive year during which we continued 
to consolidate our position as leaders in the markets 
where  we  are  present.    We  found  ourselves  in  an 
environment  that  was  favorable  for  consumption, 
which  allowed  us  to  improve  our  operations  and 
optimize our company’s performance, to levels above 
our original expectations. 

We value innovation as a key component of our DNA, 
and that drives us to continue to develop projects that 
help us remain at the forefront in our sector, not only 
because  of  the  products  and  services  we  offer  our 
clients, but also for our technological advances. This 
year,  for  example,  we  launched  the  Domino’s  Pizza 
and  Burger  King  mobile  apps,  and  our  multi-brand 
“Wow  Rewards”  fidelity  program,  through  which  we 
are able to get closer to our clients and improve our 
communication with them, by offering a simple way 
to get immediate benefits at our stores.

 
With the opening of 170 stores—a record number in 
our 25 years’ history—we reached 2,954 units, sales 
for 32.3 billion pesos, and a 4.3 billion pesos EBITDA. 
I reiterate: 2015 was a very successful year for Alsea. 

To  strengthen  our  long-term  vision  and  ensure  the 
profitable  growth  of  our  company,  during  2015  we 
began operating under a new organizational structure 
through  which  we  separated  the  Alsea  México  and 
Alsea  International  operations.  With  this  measure, 
we  are  able  to  focus  more  on  the  operation  and 
have  greater  flexibility  and  execution  capabilities  to 
maximize  the  opportunities  for  growth  we  find  in 
each segment and market in which we participate. 

Both  business  units  report  to  the  Alsea  Board  of 
Directors  that  I  have  the  honor  to  preside.  Further, 
the  Administration  and  Finance,  Human  Resources, 
and Strategic Planning divisions report directly to me, 
making possible for them to support the operation of 
our business units in all our markets.

The  Board  of  Directors  and  its  governing  bodies 
continue to collaborate to drive Alsea to accomplish 
the  levels  of  profitability  and  growth  the  market 
expects  from  us.    As  part  of  this  task,  we  are  fully 
aware  of  the  managing  risks  that  are  inherent  to  a 
company  with  a  geographic  coverage  and  critical 
mass such as ours.

Additionally,  at  Alsea  we  reinforce  every  day  our 
commitment to being a company that strictly complies 
with  the  Code  of  Best  Corporate  Practices.  Through 
the work of our Board of Directors, we make sure that 
we  comply  with  the  highest  corporate  governance 
standards  to  generate  greater  security  and  trust  in 
our national and international shareholders.

Based  on  our  proven  responsible  and  strong 
entrepreneurial behavior, and on the value we generate 
for  our  business,  employees,  and  shareholders,  we 
were  included  for  the  third  consecutive  year  in  the 
Sustainability Index of the Mexican Stock Exchange. 
Furthermore, we obtained the distinction as a Socially 
Responsible Company, for the fourth consecutive year. 

We  have  accomplished  outstanding  results  in  terms 
of  profitability  and  operating  efficiencies,  and  we 
increased  our  diversification  and  financial  strength. 
Additionally,  in  our  daily  activities,  we  reiterate  our 
commitment  to  society,  environmental  stewardship, 
the quality of life of our employees, and the satisfaction 
of our clients.

As  we  embrace  2016,  we  will  work  to  continue 
increasing our profitability. We will focus our efforts 
on  facing  up  to  the  challenge  of  maintaining  our 
current growth rates to reach the five-year goals we 
announced  at  the  end  of  the  year,  during  the  first 
Alsea Analyst and Investor Day. 

We celebrated 25 years of success, grateful to all our 
employees for their effort, passion and commitment, 
as  with  our  customers  for  their  preference  and 
confidence,  which  motivates  us  to  see  the  future  of 
Alsea with great optimism.

Alberto
Torrado

Executive Chairman of 
the Board of Directors

37

2015 Annual ReportStirring people’s spiritsALSEA 
 
02.

Corporate 
Governance

Alsea follows the strictest 
Corporate Governance practices
and abides by the law in every 
country where we operate.

39

2015 Annual ReportStirring people’s spiritsALSEAG4-34, 38, 40, 51

12 Board Members

6 Related Members

6 Independent Members

Corporate Practices Committee

Audit Committee

Board of
Directors 

Our Corporate Governance model begins with our Board 
Directors, which is made up of 12 members who were 
ratified or appointed in the General Ordinary and 
Extraordinary Shareholders’ Meetings of October 19, 2015. 
The Board includes six Independent Members. Its chairman 
is Alberto Torrado Martínez, who is a related owner member. 

To  guarantee  that  the  company’s  strategic  planning 
is conducted with an impartial vision, 50% of Alsea’s 
board  members  are  independent.  This  is  well  above 
the 25% minimum required by the Securities Exchange 
Act.    The  Board  does  not  have  Alternate  Members, 
because  we  believe  the  Regular  Members  are 
obligated to fulfill their duties by attending meetings.

Alsea may convene a meeting of the Board of Directors 
at the request of at least 25% of the Board Members.  
The compensation system for Board members is fixed 
and  calculated  based  on  attendance  to  meetings  of 
the Board and the committees to which they belong, 
in addition to their participation in deliberations and 
the efficiency of the strategic decisions taken.

In  compliance  with  the  Securities  Exchange  Act,  to 
support  the  Board  of  Directors,  Alsea    created  two 
committees  that  act  as  intermediary  management 
bodies:  The  Corporate  Practices  Committee  and  the 
Audit Committee, which are comprised exclusively of 
Independent Board Members.

Corporate Practices Committee 

Among  the  general  duties  of  the  Corporate  Practices 
Committee are:

• To  make  observations  on  the  performance  of  key 
executives. 
• To monitor and report on transactions with related 
parties, detailing the characteristics of any significant 
transaction. 
• To establish and review emoluments or comprehensive 
compensation packages. 
• To review and present the dispensations granted by 
the Board of Directors. 

41

2015 Annual ReportStirring people’s spirits ALSEAG4-38

Audit Committee 

Among the general duties of the Audit Committee are:

• To monitor and report on the state of the Company’s 
internal  control  system  and  internal  audit  system, 
and  those  of  the  companies  that  it  controls,  and 
where  applicable,  to  identify  any  deficiencies  and 
discrepancies,  as  well  as  the  aspects  that  require 
improvement. To this end it must take into account 
the  opinions,  reports,  communiqués  and  reports  by 
the external auditor, as well as the reports issued by 
independent experts who have provided their services 
during the period covered by the report. 

•  To  review,  report  and  follow  up on  the  preventive 
and  corrective  measures  taken  on  the  basis  of 
investigations  into  any  breach  of  guidelines  and 
operating  policies,  and  accounting  records;  with 
regard to either the Company itself or the companies 
that it controls. 

•  To  report  on  and  evaluate  the  performance  of  the 
company that provides external auditing services. 

• To  report  on  the  main  results  of  the  review  of  the 
Company’s  financial  statements  and  those  of 
companies that it controls. 

• To  report  on  the  description  and  effects  of 
modifications to approved accounting policies. 

•  To  report  on  the  measures  adopted  pursuant  to 
observations  by  shareholders,  Board  Members,  key 
executives, employees and in general any third party, 
with  respect  to  accounting,  internal  controls  and 
matters  related  to  the  internal  or  external  audit  or 
even matters arising from complaints made regarding 
management events that are deemed irregular. 

• To report on and follow up on the resolutions passed 
in  the  Shareholders’  Meetings  and  by  the  Board  of 
Directors. 

The compensation system for Board members is fixed 
and  calculated  based  on  attendance  to  meetings  of 
the Board and the committees to which they belong, in 
addition to their participation in deliberations and the 
efficiency of the strategic decisions taken.

Board of  
Directors

Alberto Torrado Martínez
Chairman

PROPRIETARY MEMBERS

INDEPENDENT BOARD MEMBERS

Alberto Torrado Martinez
Chairman

Cosme Torrado Martinez
Member

Armando Torrado Martinez
Member

Fabian Gerardo Gosselin Castro
Member

Federico Tejado Barcena
Member

Diego Gaxiola Cuevas
Member

Raul Mendez Segura
Chairman, Grupo Green River

Ivan Moguel Kuri
Partner of Chévez Ruiz Zamarripa y Cía, S.C.

Carlos Piedrahita
Global Reporting Initiative (GRI) 
for Latin America

Julio Gutierrez Mercadillo
Chairman, Grupo Metis

Leon Kraig Eskenazi
Director and Partner, Ignia Partners, LLC

Steven J. Quamme
Chairman, Cartica Capital

SECRETARY
Xavier Mangino Dueñas
Partner of Diaz de Rivera y Mangino, S.C. 

AUDIT COMMITTEE

Ivan Moguel Kuri

Julio Gutierrez Mercadillo

Raul Mendez Segura

Elizabeth Garrido Lopez

CORPORATE PRACTICES COMMITTEE

Chairman

Julio Gutierrez Mercadillo

Member

Member

Cosme Torrado

Leon Kraig Eskenazi

Secretary

Carlos Piedrahita

Elizabeth Garrido Lopez

Chairman

Member

Member

Member

Secretary

43

2015 Annual ReportStirring people’s spiritsALSEACode of
Ethics 

G4-56, 57, 58

United by a culture of commitment

At  Alsea  we  create,  develop  and  bring  to  life  different 
experiences to Stir people’s Spirits. This is possible when 
our  employees  feel  a  sense  of  pride,  belonging  and 
identification  with  the  Company,  inspiring  them  to  work 
with passion, commitment and dedication every day.

The full development of Alsea’s culture is indispensable 
to  its  success  and  to  developing  a  true  competitive 
advantage. This culture is made up of every one of us; 
we are the ones who put it into practice, we shape it, 
and  we  apply  it  every  day,  regardless  of  the  brand  or 
country where we work and contribute to Alsea.

Every  person  is  the  living  expression  of  their  values. 
That’s why our Code of Ethics is so important.  It explains 
the  standards  of  conduct  we  promote  and  are  eager 
to  apply  to  our  daily  actions  within  the  organization. 
This  Code  is  a  guide  for  all,  because  it  embodies  our 
aspiration to be a company that conducts itself with a 
winning attitude, involved leadership, surprising service, 
collaborative  spirit  and  attention  to  detail,  generating 
results in the right way to benefit our clients, employees, 
shareholders and the community at large.

We are convinced that by living Alsea’s Values we can 
build a culture based on high ethical standards, creating 
a  healthy,  positive  workplace  where  we  can  all  work 
together in harmony.

 We all want to make this a better place to work, a safe 
company, with equal opportunities, free of risk, and one 
we can feel proud of.  So we invite our employees to work 
every day with an attitude of ethics and responsibility, 
abiding  by  the  guidelines  established  in  our  Code  of 
Ethics.

Our  Code  provides  detailed  standards  of  conduct 
regarding:

• Compliance  with  the  law,  regulations,  and  internal 

and external standards

• Our dealings with customers
•  Equal opportunities
• A harassment-free workplace
• Occupational safety
• Conflicts of interest
• Policy against accepting gifts
• Transparent, corruption-free business dealings
• Care of our work tools
• Anti-fraud measures
• Protection of private and confidential information
• Environmental care and responsible use of resources 

 
 
 
 
To  guarantee  compliance  with  our  ethical  guidelines, 
we have created a hotline for stakeholders, which we 
call  Línea  Correcta  or  “Right  Line”,  a  mechanism  for 
receiving reports of violations to our Code of Conduct 
by  Alsea  employees,  supplies  and  brands,  both  in 
Mexico and in Latin America. The hotline is managed 
in a comply objective, reliable and confidential manner.

For more information about our Code of Conduct, visit:
http://www.alsea.net/investor-relations/code-of-
ethics

45

2015 Annual ReportStirring people’s spirits ALSEA03.

Our
People 

We support the
development of our people 
and have the best management 
talent in the industry.

47

2015 Annual ReportStirring people’s spiritsALSEAWe are very proud to have a team made up of 
61,822 employees spread out over six countries. 
To all of them, we offer a pleasant workplace 
environment, a culture of respect and service, and 
the conditions they need to develop professionally 
and personally, and to find the ideal life balance.

Talent

At Alsea, we are committed to attracting and retaining 
talent. We provide the best working conditions in a healthy 
environment, placing a priority on non-discrimination, equal 
opportunity and fairness, and pursuing challenging projects 
that support the comprehensive development of our 
employees.

Our goal is to attract employees with innovative ideas 
who can contribute to our best practices and experience.  
Our recruitment and selection process is based on the 
comprehensive Human Rights policy in Mexico and the 
ÚNETE Business Rules on Talent Attraction, Recruitment 
and Selection.

The  benefits  of  correctly  managing  this  process  are 
translated  into  greater  business  know-how,  which 
comes from the training of our new employees, lower 
turnover,  and  development  of  leaders  through  various 
leadership  and  motivation  programs.  We  have  also 
identified some opportunities in defining a career plan 
for some positions.

49

2015 Annual ReportStirring people’s spirits ALSEAG4-LA1

In order to attract the best candidates for filling positions 
within  Alsea,  we  have  a  recruitment  team  in  every 
country  where  we  operate.  We  post  our  job  openings 
through  various  authorized  recruitment  sources,  like 
institutional,  government  or  online  job  banks,  social 
networks,  schools  and  universities,  and  we  establish 
specific strategies and lines of action for encouraging 
employee retention for each of our brands.

The  main  challenge  we  faced  in  2015  was  attracting 
the  talent  we  needed  to  grow  our  brands  and  recruit 
employees  to  fill  more  than  2,000  operating  positions 
and  more  than  500  corporate  positions,  due  to  the 
opening of 122 corporate-owned units.  We were able 
to meet these goals on time to cover positions within 
the corporation and stores, and we did this by setting 
up  a  centralized  service  center  for  attracting  talent 
to  the  operation,  by  creating  policies  and  procedures, 
consolidating  leadership  and  reorganizing  in  countries 
where  we  are  present,  covering  critical  zones  in  peak 
season,  and  encouraging  internal  advancement  and 
mobility by keeping our employees abreast of promotion 
opportunities through a system for internal applications 
and referrals.

New hires 

in Mexico

217

women

244

men

461 new administrative 
personnel hired

age

city

  Less than 30 years 

  From 31 to 50 years 

  More than 51 years 

54%

42%

4%

  Mexico City 

  Monterrey 

  Guadalajara 

  Toluca 

  Cancun 

  Puebla 

  Others 

83%

3.5% 

3%

2.5%

1%

1%

5%

51

2015 Annual ReportStirring people’s spiritsALSEA 
 
 
Training and  
development
in Mexico

G4-LA2, 9, 10

Our restaurant managers think and act like 
owners, always aware of the business, the needs
of the customer and of the team.

At Alsea, we make an effort to provide our employees 
with advancement opportunities, giving them the tools 
they need to build and update the skills inherent to their 
positions,  and  encouraging  a  commitment  to  doing 
their jobs right every day, so we can identify the impact 
and scope of our training programs and make sure our 
employees are taking full advantage of them.

We hire trained personnel and we keep them up to date 
on  their  job  responsibilities  through  a  new,  restaurant 
focused  attitude,  starting  with  managers  being 
encouraged to take on responsibility for the actions and 
goals of the units they are in charge of, maintaining a 
focus  on  the  persons  and  on  the  advancement  of  the 
employees reporting to them.

Other  challenges  we  dealt  with  in  2015  included 
developing  leadership,  boosting  sales,  and  controlling 
expenses, training our employees in the Alsea Leadership 
Model and reaching our financial goals. 

In pursuit of this objective, we have policies and processes 
in place for training our personnel according to the TNA 
(Training  Needs  Assesment)  of  each  our  brands  and 
support area, and we coordinate training plans that boost 
know-how in our company and operations, with internal 
training programs, or when necessary specialized outside 
courses and the soft and core issues of the business. We 
also  monitor  our  training  process  through  satisfaction 
surveys,  learning  and  performance,  depending  on  the 
issue addressed and its impact on the business.

1,649 of our administration 
employees have life insurance 
and major medical insurance 
benefits.

34.02 average work 
hours of training
per employee

performance
evaluation
by gender

33.12

average hours women

35.40

average hours men

  Men 

  Women 

61%

39%

Directors / Associate Directors

10.69 hours 

Managers / Middle Managers
35.41 hours 

Operational workers
45.53 hours 

53

2015 Annual ReportStirring people’s spiritsALSEA 
2015 Initiatives 
Quality of life
Commission

Design of the “Extra Day” policy for operating employees.

Launch of the vacation control system for administrative 

personnel.

648 employee children benefited from the academic excellence 

program.

Activation of the Emergency Employee Support Fund.

Goals 
2016 

• Continue pursuing the 2015 programs.
•  Alsea Fellowships: Supporting high-potential store managers 
  in completing their professional studies.
•  Launch the “Extra Day” in Operations.
•  Standardize inter-brand benefits for newly hired operational 
  employees.
• Increase the number of women in executive positions.
•  Regulate the process and activate the hiring of differently-abled 
personnel, older adults and integration of persons belonging to 
minorities and/or vulnerable groups.

55

2015 Annual ReportStirring people’s spiritsALSEA04.

Environment 

Promoting environmental 
care through the 
sustainable operation 
of our units, striving 
for profitability through 
innovation and leadership 
in our 4 lines of action: 
energy, water, supplies 
and waste.

57

2015 Annual ReportStirring people’s spiritsALSEAWe make an effort to use all our resources wisely, 
and we’ve developed various lines of action to fully 
comply with environmental laws, while monitoring 
our energy, water, supply and waste operations and 
making them more efficient.

G4- EN 27, EN 31

We  invested    MXN  83,221,884  in  initiatives  to  optimize 
including  consultancy  on  the  National 
operations, 
Emissions Report, a project to replace lighting and boilers 
in  existing  stores  and  installing  more  energy-efficient 
lighting and water heating units in new stores. 

8,508 metric tons of  CO2, emissions mitigated through product 
manufacturing process efficiency:

• 42% reduction in consumption by using of high-efficiency heaters.
• 70% reduction in energy consumption by using LED instead of 
  incandescent lighting.

Figures in Mexico

59

2015 Annual ReportStirring people’s spiritsALSEAEnergy
in Mexico

G4-EN3, EN5, EN6

In 2015 we introduced some energy savings projects both in existing branches 
and in newly built units.  These included:

•  Installation of high-efficiency heaters in 20 new stores.
•  Installation of 23,473 overhead lights in new stores.
•  Replacement of 140 existing boilers for high-efficiency heaters 
  in existing stores.
•  Replacement of 110,639 overhead lights in existing stores.

78,799 Gj per year saved from energy conservation projects:

•  32,249 Gj from replacement of overhead lights in existing stores.
• 19,989 Gj from replacement of boilers in existing stores.
• 26,561 Gj from improvements in new stores.

Consumption of 166,792 KwH a year per restaurant.

energy 
consumption

  L.P. Gas 
  Electricity 
  Gasoline 
  Diesel 
  Natural gas 

1,160,717
957,722
134,134
239,702
351,473

Notes:
•  These data refer only to Mexico
•  To calculate energy consumption, we used the billing information from the 
Federal Electricity Commission (CFE) and suppliers of LP and natural gas

•  The sources used to calculate the conversion factors were:
  National  Emissions  Registry  Guide:    http://www.semarnat.gob.mx/sites/

default/files/documentos/cicc/20150915_guia_rene.pdf
IPCC 2006 “”006 IPCC Guidelines for National Greenhouse Gas Inventories”, 
Volume 2 (chapter 1 - stationary combustion, table 2.2)

 
 2016 Goals:

• To supply 80% of our establishments in Mexico with 

electricity from renewable sources.

• To maintain the standard of efficiency of each new 

opening, based on the experience of previous projects, 
like lighting, heating and water pump.

Water
in Mexico

2,823,215 m3 

of water consumed in 2015

One our biggest challenges in environmental terms in 2015 was accounting 
for the consumption of water resources at Alsea. We were able to estimate 
30% of this to establish a baseline, and we will continue to progress toward 
this measurement in coming years.

2016 Goal:

• Calculate real measurement of 
90% of our water consumption, 
leaving only 10% to estimate.

61

2015 Annual ReportStirring people’s spiritsALSEAEmissions 
in Mexico

G4-EN15, EN 16, EN18, EN19

In keeping with the Mexican General Law on Climate Change, as a result of 
energy-saving  programs  introduced  in  the  year,  we  were  able  to  lower  our 
carbon dioxide (CO2) emissions in Mexico in 2015, establishing this exercise as 
a baseline for monitoring due to the adjustment of our calculation methodology 
to conform to the requirements of the National Emissions Registry. 

119,915 metric tons of CO2, total direct emissions in 2015. 

5,345 metric tons of CO2 saved through energy projects such as:

• Boiler replacement (scope 1): reduction of 1,260 metric tons of CO2
• Overhead lighting replacement (scope 2): reduction of 4,085 metric tons 
of C02.

121,311 metric tons of CO2, total indirect emissions in 2015.

151 metric tons of CO2 emitted each year per restaurant. 
(Direct and indirect emissions)

2016 Goals:

• Reduce CO2 emissions by supplying 80% of our establishments 

in Mexico with electricity from renewable sources.

• Maintaining efficiency standards in new openings, based on 
energy saving projects introduced successfully in the past.

2015 Iniciatives 
Environment
Commission

Acquiring green energy (Cogeneration and wind).

Reduce electrical energy billing and CO2 generation.

Expansion of waste recycling programs.

Goals 
2016

• Continue to pursue the 2015 programs.
• Acquire green energy (cogeneration and wind).
• Expand waste recycling programs.
• Seek out and incorporate environmentally-friendly inputs.
• Standardize the method of measuring water consumption.

63

2015 Annual ReportStirring people’s spiritsALSEA05.

Community 
engagement

At Alsea, we support the 
growth and welfare 
of the communities 
where we operate, with 
engagement strategies that 
bring us closer to them and 
help us better understand 
their needs.

65

2015 Annual ReportStirring people’s spiritsALSEAFundación
Alsea, A.C.

G4-EC7, EC8, SO1

Fundación Alsea has a mission of bringing food 
security to vulnerable communities and 
promoting human development by supporting 
educational initiatives.

For  the  past  11  years,  we  have  supported  more  than 
500,000  low-income  families  in  Mexico  with  an 
investment of more than 80 million pesos.

At the instructions of the Board of Directors, every year 
we allocate 1% of our net profits to Fundación Alsea, 
which  is  the  non-profit  arm  through  which  we  carry 
out our charitable work, so it can promote community 
support programs.

MXN 42,450,000

Cash donations received in 2015

  Va por mi cuenta Fundraising 

  Campaign- Customers 
  Fundraising Campaign- 

Employees 

  Founding partners 
  Other campaigns 
  Alsea - 1% of net profits 

%

53

14
2 
15 
16

80 metric tons
of food donated

22,267 hours 
of volunteer time

donations 
received

 
 
 
67

2015 Annual ReportStirring people’s spiritsALSEAPrograms

G4-EC7, EC8, SO1

Va por mi Cuenta

In 2012, Fundación Alsea began supporting the “Va por 
mi  Cuenta”  (It’s  on  Me)  Campaign,  a  movement  that 
guarantees that children living in food insecurity in our 
country  have  access  to  food  in  a  healthy  environment 
and with a program of values that enables them to grow 
physically and emotionally.

This  work  is  carried  out  in  dining  centers  for  children, 
which we call “Nuestro Comedor” (Our Dining Room).

•  In 2015 we built and opened our 6th Dining Center in 

the municipality of Saltillo, Coahuila.

•  We currently have the capacity to feed 2,000 boys and 

girls every day.

• From 2012 to the present we have provided more than 
half a million nutritious meals, directly benefiting more 
than 800 families.

• Through our fundraising campaign with customers, we 
raised almost 20 million pesos, which will be used to 
guarantee the operation of existing dining rooms.

•  We expanded the capacity of the “Our Dining Centers” 
facilities  in  Chalco  and  Ecatepec,  benefiting  another 
270 children in those communities.

•  In  2016  we  expect  to  build  and  operate  two  more 
Dining Centers in the State of Mexico and Mexico City, 
with which we will positively impact the lives of another 
1,000 children.

69

2015 Annual ReportStirring people’s spirits ALSEAFondo para la Paz IAP

Fund for Opportunities and Employability

G4-EC7, EC8, SO1

In  2015  a  program  called  Fund  for  Opportunities  and 
Employability was created, sponsored and supported by 
Starbucks Foundation and Fundación Alsea.  Its purpose 
is  to  provide  vulnerable  youth  with  the  tools  they  need 
to become productive members of society and obtain a 
formal job more easily. 

• USD  300,281  invested  by  Starbucks  Foundation  and 

Fundación Alsea.

•	1,044	direct	beneficiaries.
• 5 young people received college scholarships.
• Community  development  supported  through  the 

conservation and creation of jobs.  

In  2015,  with  the  support  of  Fundación  Alsea,  this 
organization was able to improve food security conditions 
for  155  people  through  sustainable  intensification  of 
farming  production  among  indigenous  communities 
along Oaxaca’s coast.

• Communities received 84 hours of training in setting up 

6 bio-intensive community gardens.

• A  local  producers’  network  was  formed  in  the  coastal 

region of Oaxaca.

• 787 kgs of products were harvested (radishes, squash, 

corn, cucumbers, beans and cilantro).

Mano Amiga 

We  support  “Mano  Amiga”  school  in  Chalco,  State 
of  Mexico,  providing  136  scholarships  to  ensure  the 
education of young people in vulnerable situations.

Todos Sembramos Café 

We continued our support for coffee growers in Chiapas 
through this program, whose name means “We all plant 
coffee,”  providing  them  with  369,00  plants  in  2015, 
equivalent to 120 hectares of crops replaced.

71

2015 Annual ReportStirring people’s spiritsALSEA2015 Initiatives 
Community 
Support Commission

Va por mi cuenta 

2,000 kids
1 new dining room
2 extensions

Emergency/Natural 
Disaster Support 

528 basic supply packages delivered
200 cleaning kits delivered
2 charitable support cases

Social investment projects 

USD 300,381 invested
1,044 people benefited

Goals 
2016

• Continue pursuing the 2015 programs.
• Promote the “Va por mi Cuenta”  campaign.
• Coordinate the Emergency/Natural Disaster Support program.
• Promote Latin American social investment projects 
  (Fund for Opportunities and Employability).
• Launch of the corporate Va por mi Cuenta volunteering program.

 
 
 
 
73

2015 Annual ReportStirring people’s spiritsALSEA06.

Responsible 
consumption

We contribute to 
the welfare of the 
community and 
encourage better 
nutrition in balanced 
lifestyles, building 
awareness among our 
employees and customers 
and exceeding legal 
requirements in favor of 
our customers.

75

2015 Annual ReportStirring people’s spiritsALSEAWe are convinced that balanced lifestyles, which include 
the  pleasure  of  eating  good  food  and  beverages,  and 
being  together  with  people  who  are  important  to  us, 
combined with proper hydration and physical activity, are 
indispensable for well-rounded wellness.

Our primary objectives are:

• Activate  Alsea’s  stance  and  that  of  its  brands  toward 
three  basic  pillars:  product,  physical  activity  and 
communication.
• Build awareness within the company through workshops 
and  active  follow-up  on 
legislative  matters  and 
guidelines.
• Build awareness outside the company by organizing and 
advertising activities.
• Build up our corporate reputation through execution of 
our public relations strategy and cooperation with key 
institutions. 

G4-PR1, PR3

To meet these goals, we have a variety of initiatives, the 
results of which are shown below::

• Update the Alsea Nutritional Index by 60%.
• Continue  promoting  balanced  life  styles  by  designing 
content with a scope of 75% from Alsea.
• Work on the process of validating and communicating 
with regulators (approved).
• Training  operating  personnel  on  the  rights  and 
obligations  of  the  consumer  and  the  seller,  through 
corporate training.
• Work with procurement on aspects of social responsibility 
and nutritional transparency (we already have approval 
of criteria and percentage of supplier coverage).
• Mapping institutional relations .

 
information 

In  line  with  our  strategy  of  encouraging  responsible 
consumption,  we  guarantee  that  all  our  products  and 
services  meet  national 
transparency 
standards with regard to the information we provide for 
our customers on quality and food safety. We also meet 
the  requirements  of  our  international    customers  by 
providing them quality products and services and making 
sure the new businesses we acquire operate in a manner 
consistent with our quality standards and the regulations 
on information regarding each product, standardizing it 
with suppliers and affiliate businesses.

In  2015,  we  had  some  challenges,  like  modifying  the 
labeling  on  all  our  products  in  order  to  comply  with 
Mexican Official Standard (NOM) 051 and following up 
on this process with the authorities.  On this basis, we 
obtained  a  95%  compliance  in  labeling  based  on  this 
standard  and  notified  the  authorities  of  the  estimated 
date  for  compliance  with  the  last  5%,  along  with  the 
mapping  and  documentation  about  the  procedure  for 
preparing, approving and managing labels. 

The  process  of  creating  labels  and  preparing  products 
involves  various  areas,  like  Quality  Assurance,  new 
Product Development, Regulatory Affairs, Marketing and 
Legal.  All of them are key to the product development.

Every  label  goes  through  a  process  of  verification  and 
approval by the team in charge, while the procedures, 
formats and specifications of ingredients and finished 
product are reviewed and updated every quarter. 

If  necessary,  we  set  up  visits  and  meetings  with  the 
health authorities to review our compliance with food 
quality standards.

The information detailed on the labels of all our products 
considered  pre-packaged  products  include  the  origin  of 
the  product  components,  the  content,  product  safety 
instructions and elimination method.

2016 Goals:

•  Creating a plan of action to bring the Alsea Nutritional Index to 85%.
•  Achieve a 100% Alsea scope in promoting balanced life styles, 

distributing content online and in print media and learning about our 
customers’ perceptions.

•  Implement the process of validating and communicating with 

regulators. 

•  Train 85% of operating personnel on the rights and obligations of 

the consumer and the seller, through e-learning.

•  Quantify the basis and objectives of the work with procurement on 

aspects of social responsibility and nutritional transparency. 

•  Recommendations based on the mapping of institutional relations. 

77

2015 Annual ReportStirring people’s spirits ALSEAValue Chain

in Mexico

G4-12, LA14, HR10

PROCUREMENT PRACTICES

At Alsea, we try to influence our value chain in order to 
replicate best social responsibility practices.  To this end, 
we  base  our  procurement  process  on  our  purchasing 
policy,  which  establishes  in  a  clear  and  transparent 
manner the fair approach we take with our suppliers, and 
the quality and price standards we expect them to meet.

Along the same lines, as part of our purchasing policy we 
introduced a “letter of laws and ordinances,” a document 
that  is  used  in  registering  a  supplier  of  Alsea  and  its 
brands,  which  provides  a  blanket  protection  for  Alsea 
in terms of requirements for commercial relations with 
vendors in Mexico, covering a variety of issues such as 
human rights, labor practices, and others.

Also in 2015, we updated the purchasing files based on a 
policy of supplier rights and obligations, and were able to 
increase the total number of social responsibility letters 
signed by current suppliers by 40%, to a total of 553.

We  are  currently  in  the  process  of  identifying  and 
establishing  key  indicators  for  evaluating  our  suppliers’ 
performance  and  areas  of  opportunity  in  training  and 
other processes they must complete.  In case this process 
revealed some negative impacts or risks in our company’s 
supply  chain,  so  we  conducted  a  commercial  audit  to 
review  the  information  that  had  been  included  in  the 
signed letter of laws and ordinances from the supplier, 
including  audits  to  evaluate  the  quality  of  products 
delivered to our Distribution Centers.

144

new suppliers
signed the letter of laws and 
ordinances during 2015

70%

of our purchases
are from local suppliers

79

2015 Annual ReportStirring people’s spiritsALSEA2016 Goals:

•  Make the laws and ordinances letter a formal part of the process of 

registering every supplier with Alsea.

•  Update 100% of the supplier acquisition files currently being 

negotiated in the Purchasing department.

•  Conduct commercial audits to check on the points indicated in the 

letters of laws and ordinances for 100% of new suppliers brought in 
by the Purchasing area.

•  Visit suppliers with negotiations pending with the area according to 
the work plan, beginning with an 80/20 based on purchasing volume. 

2015 Initiatives 
Responsible Consumption 
Commission

Updating Alsea’s Nutritional Index.
Continuing to promote balanced lifestyles.
Work on the process of validating and communicating with 
regulators.

Training operating personnel on the rights and obligations of the 
consumer and the seller.
Work with procurement on aspects of social responsibility and 
nutritional transparency. 
Mapping institutional relations. 

• Activate Alsea’s stance and that of its brands toward three basic 

Goals 
2016

pillars:  

Product
Physical activity 
Communication

• Build awareness within the company 
    Workshops  

Active follow-up on legislative matters

• Build awareness outside the company

Publicity and activities
Spokespersons
Partners and suppliers

81

2015 Annual ReportStirring people’s spiritsALSEA 
   
   
   
   
   
   
   
07.

Management
Discussion and 
Analysis

CONSOLIDATED RESULTS FOR FULL-YEAR YEAR 2015

The following table shows a condensed Income Statement in millions of pesos (except EPS). The margin for each item 
represents net sales, as well as the percentage change for the year ended December 31, 2015, in comparison with the 
same period of 2014:

Net Sales

Gross Income

EBITDA(1)

Operating Income

Net Income

EPS(2)

2015 Margin %

2014 Margin % Change %

$32,288

100.0%

$22,787

100.0%

22,139

4,302

2,354

$1,033

1.171

68.6%

13.3%

7.3%

3.2%

N.A.

15,515

2,802

1,469

$624

0.847

68.1%

12.3%

6.4%

2.7%

N.A.

41.7%

42.7%

53.5%

60.3%

65.5%

38.2%

(1) EBITDA is defined as operating income before depreciation and amortization.
(2) EPS is earnings per share for the last 12 months.

SALES 

Net sales increased 41.7% to 32,288 million pesos in 2015, compared to 22,787 million pesos during the prior year. This 
increase  was  mainly  due  to  the  growth  of  10.4%  in  same-store  sales,  revenues  from  the  distribution  and  production 
segment, and to the increase of 122 corporate units, for a total of 2,283 corporate stores at the end of December 2015, 
which is growth of 5.6% over the same period of the prior year. This increase in sales was partially offset by the negative 
effect of inclusion of one additional week of operations in the prior year.

18%

$32,288

$22,787

(0.5)%

0.6%

8%

7%

8%

2014

FX

Supply

SSS*

Openings
+ Run rate 

Vips &
El Portón

Grupo
Zena

2015

*The percentage of SSS contribution is the effect on the total revenue base.

83

2015 Annual ReportStirring people’s spiritsALSEAThe business portfolio in Mexico reported a growth of 4.4% in same-store sales at the end of 2015, and our brands in 
South  America  presented  growth  of  25.5%  in  same-store  sales,  achieving  a  slightly  below  mid-single  digit  growth  in 
transactions. Likewise, the brands acquired in Spain posted positive results in the year, with growth of 7.2% in same-store 
sales, in comparison with the same period of the prior year. 

EBITDA

As a result of the 42.7% growth in gross income and the 40.3% increase in operating expenses (excluding depreciation 
and amortization), EBITDA rose 53.5% to 4,302 million pesos at the close of 2015, compared to 2,802 million pesos in the 
same period of the prior year. The 1.5-billion peso increase in EBITDA is mainly attributable to same-store sales growth, 
operating efficiencies, and the increase in the number of units and the positive contribution from incorporating the brands 
in Grupo Zena in Spain into our portfolio, as well as the Vips and El Portón brands in Mexico. That increase was partially 
offset by the impact on results due to depreciation of the Mexican peso against the dollar, the negative effect of inclusion 
of an additional week of operations in the previous year, and to a lesser extent to the devaluation of some currencies in 
Latin America. EBITDA margin increased 100 basis points as a percentage of sales, rising from 12.3% in 2014, to 13.3% 
in 2015.

NET INCOME

Net income in the year increased 409 million pesos over the same period in the prior year, closing at 1,033 million pesos, 
compared with 624 million pesos in the prior year, mainly due to the 885-million peso increase in operating income. This 
variation was partially offset by the increase of 365 million pesos in the all-in cost of financing, as a consequence of the 
negative variation attributable to the exchange-rate result for the period. This was mainly caused by revaluation of the 
liability related to the call and put options of the remaining 28.24% of Grupo Zena, due to depreciation of the Mexican 
peso against the euro, as well as to the increase of 125 million pesos in income tax. 

Earnings per share (“EPS”)(2) for the 12 months ended December 31, 2015, increased to 1.171 pesos, compared with 0.847 
pesos for the 12 months ended December 31, 2014.

Net Income 2015 vs. 2014

$624

(98)%

240%

$1,033

(42)%

(20)%

(17)%

(0.7)%

3%

2014

D&A

All-in
cost of 
financing

Taxes

PUT

Associated
Companies

Discontinued
Operations

EBITDA

2015

RESULTS BY SEGMENT FOR FULL YEAR 2015

Alsea Mexico

Food and Beverages

Distribution and Production

Total

2015

2014

Var. %Var.

2015

2014

Var. %Var.

2015

2014

Var. %Var.

Same-Store Sales

Number of Units

Sales 

4.4% (0.4) 480 pbs

2,092 1,999

93

18,672 15,591

$3,081

Adjusted EBITDA*

4,091 3,566

$526

Adjusted EBITDA Margin*

21.9% 22.9% (100)pbs

-

5

20

15

-

-

-

-

-

-

-

-

-

(0.4) 480 pbs

2,092 1,999

93

6,375 5,064 $1,310

26 19,896 16,699

$3,197

582

478

$105

22

4,674 4,043

$631

9.1% 9.4% (30)pbs

-

23.5% 24.2% (70) bps

-

5

20

16

-

*Adjusted EBITDA does not include administrative expenses, thus it represents the “Store EBITDA.”

Sales at Alsea Mexico during the year ended December 31, 2015, increased 19.1% to 19,896 million pesos, compared to 
16,699 million pesos in the same period of 2014. This favorable variation of 3,197 million pesos is mainly attributable to 
the incorporation of 62 corporate units of the different brands over the last 12 months, the 4.4% growth in same-store 
sales, as well as the increase of 9.1% in sales to third parties in the distribution and production segment in comparison 
with 2014. This can be attributed to the growth in the number of units served over the last 12 months, supplying a total 
of 2,097 units at December 31, 2015, in comparison with 2,028 units for the same period in the previous year, which was 
a 3.4% increase. This increase was partially offset by the negative effect of inclusion of one additional week of operations 
in the prior year.  

Adjusted  EBITDA  increased  15.6%  during  the  12  months  ended  December  31,  2015,  closing  at  4,674  million  pesos, 
compared  with  4,043  million  pesos  reported  in  the  same  period  of  the  prior  year.  This  increase  is  attributable  to  the 
4.4% growth in same-store sales, in addition to the margin created by the higher number of units in operation and to the 
business mix. The foregoing was partially offset by the impact from the devaluation of the peso against the dollar, as well 
as the difficult comparative basis of 2014, due to the margin created by the additional week of operations. 

85

2015 Annual ReportStirring people’s spiritsALSEA   
Alsea South America

Same-Store Sales

Number of Units

Sales 

Adjusted EBITDA*

Adjusted EBITDA Margin*

2015

25.5%

395

$6,718

$1,021

15.2%

2014

20.0%

343

$4,621

$679

14.7%

Var.

%Var.

550 pbs

52

$2,097

$342

50 pbs

-

15%

45%

50%

-

*Adjusted EBITDA does not include administrative expenses, thus it represents the “Store EBITDA.”

Sales at Alsea South America represented 20.7% of Alsea’s consolidated sales, and at the end of the fourth quarter of 
2015 included Burger King operations in Argentina, Chile and Colombia, Domino’s Pizza Colombia, Starbucks Argentina, 
Chile  and  Colombia,  and  P.F.  Chang’s  in  Chile,  Argentina,  Colombia  and  Brazil.  At  the  end  of  the  period  there  were  a 
total of 376 corporate units and 19 sub-franchised units. Sales in this segment increased 45.4% to 6,718 million pesos, 
in comparison with 4,621 million pesos in 2014. This positive variation of 2,097 million pesos was mainly due to the 
increase of 49 corporate units and 3 sub-franchised units, which variation was partially offset by the devaluation of 
the Colombian peso, which devalued 12.5% against the Mexican peso, as well as to the negative effect of including an 
additional week of operations in the previous year.      

Adjusted EBITDA at Alsea South America at the end of full year 2015 increased by 50.4%, closing at 1,021 million pesos, 
in comparison with 679 million pesos in the same period in 2014. EBITDA margin at the close of the year ended December 
31, 2015 improved 50 basis points over the same period of the prior year. That increase is partially attributable to the 
economies of scale arising from the aforementioned increase in number of corporate units. This variation was partially 
offset due to the effect of the devaluation of the Colombian currency, as well as to the difficult comparative basis of 2014, 
as a result of the margin generated by the additional week of operations.  

Alsea Spain

Same-Store Sales

Number of Units

Sales 

Adjusted EBITDA*

Adjusted EBITDA Margin*

2015

7.2%

467

$5,674

$1,082

19.1%

    *Adjusted EBITDA does not include administrative expenses, 
     thus it represents the “Store EBITDA.”

 
 
 
 
 
 
 
 
Sales  at  Alsea  Spain  in  2015  represented  17.8%  of  Alsea’s  consolidated  sales,  and  at  the  end  of  2015  included  the 
operations of Foster’s Hollywood, Domino’s Pizza, Burger King, La Vaca Argentina, Cañas y Tapas and Il Tempietto. At the 
end of the period there were a total of 313 corporate units and 154 sub-franchised units. 

Adjusted EBITDA for Alsea Spain at the end of full year 2015 was 1,082 million pesos, which was a margin of 19.1%

NON-OPERATING RESULTS  

All-In Cost of Financing
The all-in cost of financing in the fourth quarter of 2015 increased to 187 million pesos, compared with 145 million pesos 
in the same period of the prior year. That variation is mainly attributable to exchange rate losses during the period, which 
was caused mainly by the revaluation of the liability related to the call and put options of the remaining 28.24% of Grupo 
Zena, due to depreciation of the Mexican peso against the euro in the fourth quarter of the year, as well as the revaluation 
of accounts payable in dollars as a consequence of depreciation of the Mexican peso against the dollar. 

BALANCE SHEET
During  the  12  months  ended  December  31,  2015,  Alsea  made  capital  investments  of  3,439  million  pesos,  of  which 
2,316 million pesos, equal to 67% of total investments, were earmarked for store openings, equipment refurbishing and 
remodeling existing stores for the different brands that the Company operates. The remaining 1,123 million pesos were 
mainly earmarked for the acquisition of new corporate offices, to improvement and logistics projects, and to software 
licenses, among other items. 

Other Long-Term Liabilities
The Other Long-Term Liabilities account increased 107 million pesos, due to recognition of the liability related to the call 
and put options that were agreed with Britania Investments, S.A.R.L. (“Alia”), the local partner of Grupo Zena, for its entire 
stake in the company of 28.24%. 

Bank Debt and Fixed-Rate Bonds
As of December 31, 2015, Alsea’s total bank debt had increased by 994 million pesos, closing at 12,233 million pesos, 
in comparison with 11,239 million pesos on the same date of the previous year. The Company’s consolidated net debt in 
comparison with the close of 2014 increased 911 million pesos, closing on December 31, 2015 at 11,038 million pesos, in 
comparison with 10,126 million pesos. 

As of December 31, 2015, 94% of the debt was long term, and on that same date 82% of the debt was denominated in 
Mexican pesos, 17% was in euros, and the remaining 1% was in Argentine and Chilean pesos.

87

2015 Annual ReportStirring people’s spiritsALSEAThe following table shows the balance of total debt in millions of pesos at December 31, 2015, as well as the maturity 
dates for the subsequent years:

Balance

4T 15

2016

Total Debt

$12,233  $1,005

Maturities

%

8

2017

$829

%

7

2018

%

2019

%

2020

%

2025

$2,974

24

$2,392

20

$4,033

33

$1,000

%

8

The following table shows the balance and structure of total debt in millions of pesos at December 31, 2014

INSTITUTION

Bank of America

SOCOTIABANK

BANK OF TOKYO

BANK OF TOKYO

SCOTIABANK

SCOTIABANK

CEBUR ALSEA´13

CEBUR ALSEA´15

CEBUR ALSEA´15

Argentina

Chile

ZENA ESPAÑA

TASA REF.

6.11%

TIIE 28 D

TIIE 28 D

TIIE 28 D

TIIE 28 D

TIIE 28 D

TIIE 28 D

TIIE 28 D

8.07%

24.72%

1.36%

3.00%

SPREAD

MATURITIES DATE

NA

1.18%

0.75%

0.75%

0.90%

0.80%

BANK DEBT

0.75%

1.10%

NA

BOND DEBT

NA

NA

NA

TOTAL LATIN AMERICA
AND SPAIN

TOTAL DEBT

18-sep-19

08-jul-19

20-mar-17

20-mar-17

30-sep-19

07-jul-19

14-jun-18

20-mar-20

14-mar-25

31-dic-20

Dic 2015

1,000,000

887,604

399,250

350,000

270,000

700,000

3,606,854

2,493,909

2,985,886

1,000,000

6,479,795

49,762

69,777

2,027,153

2,146,692

12,233,341

Shares Repurchase Program 
At year ended, Alsea closed with a balance of 1,092, 281 shares in the repurchase fund. During the 12 months ended 
December 31, 2015, the Company conducted purchase and sale operations amounting approximately to 179 million pesos.

Financial Ratios 
At December 31, 2015, the financial restrictions established in the Company’s credit contracts were as follows: The ratio 
of: (i) Total Debt to EBITDA (last 12 months) was 2.8x; (ii) Net Debt to EBITDA (last 12 months) was 2.6x; and (iii) EBITDA 
(last 12 months) to interest paid over the last 12 months was 6.1x. 

 
 
 
 
 
 
 
 
 
 
 
The Return on Net Invested Capital (“ROIC”)(2) increased from 8.0% to 9.3% during the 12 months ended December 31, 
2015. The Return on Equity (“ROE”)(3) for the 12 months ended December 31, 2015 was 10.4%, in comparison with 7.5% 
in the same period of the prior year.

KEY INFORMATION

Financial Indicators

EBITDA(1) / Interest Paid

Total Debt / EBITDA(1)

Net Debt / EBITDA(1)

ROIC (2)

ROE (3)

Stock market Indicators

EPS (12 months) (4)

Shares in circulation at the close of the period (millions)

Price per share at close

4Q15

6.1 x

2.8 x

2.6 x

9.3%

10.4%

4Q15

1.171

837.5

$59.85

4Q14

6.2 x

3.3 x

2.9 x

8.0%

7.5%

4T14

0.847

837.6

$40.77

Variation

N.A

N.A

N.A

130 pbs

290 pbs

Variation

38.2%

-

46.8%

 (1) EBITDA ppro forma for the last 12 months  
 (2) ROIC is defined as operating income after taxes (last 12 months) by net operating investment 
      (total assets – cash and short-term investments – no-cost liabilities). 
 (3) ROE is defined as net earnings (last 12 months) over shareholders’ equity.
 (4) EPS is earnings per share for the last 12 months.

Hedge Profile
The Finance Direction, joint with the Treasury Management, shall manage risks seeking to: mitigate present and future 
risks; not deviate resources from the operation and the expansion plan and hold the certainty of the Company’s future 
flows, along with a strategy regarding the debt’s cost. All instruments will only be used for hedging purposes. 

During 2015 hedge derivatives in foreign exchange matured for $135.0 million dollars, at an average exchange rate of 
15.72 pesos per dollar. This hedging resulted in an exchange rate profit of $26.8 million Mexican pesos. At December 
31, 2015 Alsea holds hedges to purchase US dollars in the next 12 months for an approximate amount of $28 million 
US dollars, at an average exchange rate of 16.26 pesos per dollar. The foregoing is estimated at an average exchange 
rate of 16.50 pesos per dollar. 

89

2015 Annual ReportStirring people’s spiritsALSEAAlsea, S.A.B. de C.V. and Subsidiaries
Consolidated Financial Statements for the years ended 
December 31, 2015, 2014 and 2013, and Independent Auditors’ 
Report Dated March 31, 2016

Alsea, S.A.B. de C.V. and Subsidiaries
Consolidated Financial Statements for the years ended 
December 31, 2015, 2014 and 2013, and Independent Auditors’ 
Report Dated March 31, 2016

Contents

Auditors’ Report

Consolidated Statements of Financial Position 

Consolidated Statements of Income

Consolidated Statements of Other 
Comprehensive Income

Consolidated Statements of Changes in 
Stockholders’ Equity

Consolidated Statements of Cash Flows

Notes to the Consolidated Financial Statements

Page

92

94

96

97

98

100

102

3

Annual Report 2015Encendemos el espíritu de la gente ALSEAIndependent Auditors’ Report to the 
Board of Directors and Shareholders 
of Alsea, S.A.B. de C.V.

We  have  audited  the  accompanying  consolidated  financial 
statements  of  Alsea,  S.A.B.  de  C.V.  and  Subsidiaries  (the  Entity), 
which  comprise  the  consolidated  statements  of  financial  position 
as  of  December  31,  2015,  2014  and  2013,  and  the  consolidated 
statements  of  income,  other  comprehensive  income,  changes  in 
stockholders’ equity and cash flows for the years then ended, and 
a summary of significant accounting policies and other explanatory 
information. 

Management’s responsibility for the consolidated 
financial statements

Management is responsible for the preparation and fair presentation 
of  these  consolidated  financial  statements  in  accordance  with 
International  Financial  Reporting  Standards,  as  issued  by  the 
International  Accounting  Standards  Board  and  for  such  internal 
control  as  management  determines  is  necessary  to  enable  the 
preparation of consolidated financial statements that are free from 
material misstatement, whether due to fraud or error.

Auditors’ responsibility

Our  responsibility  is  to  express  an  opinion  on  these  consolidated 
financial statements based on our audits. We conducted our audits 
in  accordance  with  International  Standards  on  Auditing.  Those 
standards  require  that  we  comply  with  ethical  requirements  and 
plan and perform the audit to obtain reasonable assurance about 
whether  the  consolidated  financial  statements  are  free  from 
material misstatement.

An audit involves performing procedures to obtain audit evidence 
about  the  amounts  and  disclosures  in  the  consolidated  financial 
statements.  The  procedures  selected  depend  on  the  auditor’s 
judgment,  including  the  assessment  of  the  risks  of  material 
misstatement  of  the  consolidated  financial  statements,  whether 
due to fraud or error. In making those risk assessments, the auditor 
considers  internal  control  relevant  to  the  Entity’s  preparation 
and  fair  presentation  of  the  consolidated  financial  statements 
in  order  to  design  audit  procedures  that  are  appropriate  in  the 
circumstances,  but  not  for  the  purpose  of  expressing  an  opinion 

on the effectiveness of the Entity’s internal control. An audit also 
includes  evaluating  the  appropriateness  of  accounting  policies 
used  and  the  reasonableness  of  accounting  estimates  made  by 
management, as well as evaluating the overall presentation of the 
consolidated financial statements.

We  believe  that  the  audit  evidence  we  have  obtained  is  sufficient 
and appropriate to provide a basis for our audit opinion.

Opinion

In our opinion, the consolidated financial statements present fairly, 
in all material respects, the financial position of Alsea, S.A.B. de C. V. 
and subsidiaries as of December 31, 2015, 2014 and 2013, and their 
financial performance and their cash flows for the years then ended 
in accordance with International Financial Reporting Standards, as 
issued by the International Accounting Standards Board.

Galaz, Yamazaki, Ruiz Urquiza, S. C.
Member of Deloitte Touche Tohmatsu Limited

C. P. C. Francisco Torres Uruchurtu
March 31, 2016

5

Annual Report 2015Encendemos el espíritu de la gente ALSEAAlsea, S.A.B. de C.V. and Subsidiaries
Consolidated Statements of Financial Position
At December 31, 2015, 2014 and 2013
(Figures in thousands of Mexican pesos)

Assets

Current assets

Cash and cash equivalents 

Customers, net 

Value-added tax and other recoverable taxes

Other accounts receivable

Inventories, net 
Advance payments 

Total current assets

Long-term assets

Guarantee deposits

Investment in shares of associated companies 

Store equipment, leasehold improvements and property, net 

Intangible assets, net 

Deferred income taxes

Total long-term assets

Total assets

Notes

2015

2014 
(As adjusted)

2013
(As adjusted)

6

7

8
9

14

10

11 y 16

20

$

1,195,814

$

1,112,850

$

639,943

205,453

264,910

1,377,981
322,386

4,006,487

384,328

922,962

11,137,776

14,691,004

1,710,943

28,847,013

673,749

218,301

221,794

1,055,174
503,219

3,785,087

291,139

829,824

10,021,037

14,623,621

1,320,881

27,086,502

663,270

360,104

369,350

268,714

641,880
304,323

2,607,641

128,108

788,665

4,764,397

3,386,043

760,782

9,827,995

$

32,853,500

$

30,871,589

$

12,435,636

 
Liabilities and stockholders’ equity

Notes

2015

2014  
(As adjusted)

2013
(As adjusted)

Current liabilities

Current maturities of long-term debt 

Current maturities of financial lease liabilities

Suppliers

Accounts payable and accrued liabilities

Accrued expenses and employee benefits  

Income taxes 

Taxes arising from tax consolidation

Total current liabilities

Long-term liabilities

Long-term debt, not including current maturities 

Non-current financial lease liabilities

Obligation under put option of non-controlling interest

Debt instruments 

Other liabilities

Taxes arising from tax consolidation

Deferred income taxes

Employee retirement benefits 

Total long-term liabilities

Total liabilities

Stockholders’ equity 

Capital stock

Premium on share issue

Retained earnings 

Reserve for repurchase of shares

17

12

20

17

12

19

18

20

20

21

23

Reserve for obligation under put option of non-controlling interest

19 y 23

Other comprehensive income items

Stockholders’ equity attributable to the controlling interest
Non-controlling interest

Total stockholders’ equity

24

$

734,824

$

1,377,157

$

388,486

7,190                

3,013,091

635,802

1,713,496

139,118

31,893

6,275,414

5,018,722

307,140

2,777,328

6,479,795

73,272

39,755

1,925,337

108,586

16,729,935 

23,005,349

478,203

8,613,587

2,748,469

517,629

(2,673,053)

(736,604)

8,948,231
899,920

9,848,151

7,878

2,694,015

601,854

1,292,606

232,780

38,983

6,245,273

7,370,666

314,342

2,673,053

2,491,356

69,035

70,093

1,944,053 

102,545

15,035,143 

21,280,416

478,271

8,613,587

2,187,327

531,406

(2,673,053)

(379,578)

8,757,960
833,213

9,591,173

-

1,408,565

197,709

730,727

360,947

10,111

3,096,545

2,166,281

-

-

2,488,850

64,722

15,923

19,500

72,884

4,828,160

7,924,705

403,339

2,037,390

1,512,464

569,271

-

(251,037)

4,271,427
239,504

4,510,931

Total liabilities and stockholders’ equity

$

32,853,500  $

30,871,589  $

12,435,636

See accompanying notes to the consolidated financial statements. 

Mr. Alberto Torrado Martínez
General Director

Mr. Diego Gaxiola Cuevas
Administration and Financial Director

Mr. Alejandro Villarruel Morales
Corporate Controller

7

Annual Report 2015Encendemos el espíritu de la gente ALSEAAlsea, S.A.B. de C.V. and Subsidiaries
Consolidated Statements of Income 
For the years ended December 31, 2015, 2014 and 2013
(Figures in thousands of Mexican pesos)

Continuing operations

Net sales

Cost of sales

Leases

Depreciation and amortization

Other operating costs and expenses

Other expenses (income), net 

Interest income

Interest expenses

Changes in the fair value of financial instruments
Exchange loss (gain), net

Equity in results of associated companies

Income before income taxes 
Income tax expense 

Consolidated net income from continuing operations

Discontinued operations:
Loss from discontinued operations - net of income taxes

Consolidated net income

Net income for the year attributable to:
Controlling interest

Non-controlling interest

Earnings per share:
Basic and diluted net earnings per share from continuing and 
discontinued operations (cents per share)
Basic and diluted net earnings per share from continuing operations (cents per share)

See accompanying notes to the consolidated financial statements.

Note

2015

2014

2013

26

$

32,288,376

$

22,787,368

$

15,697,714

10,149,276

2,851,083

1,947,897

14,930,621

55,666

(30,512)

710,901

104,275
74,202

1,494,967
27,703

1,522,670
489,919

1,032,751

-

1,032,751

981,215

51,536

1.17

1.17

28

19

14

20 

25

25

$

$

$

$

$

7,272,274

1,805,853

1,333,320

10,705,673

201,731

(33,257)

527,281

-
(562)

975,055
32,253

1,007,308
364,593

642,715

(18,621)

624,094

666,666

$

$

(42,572) $

0.85

0.87

$

$

$

$

$

$

$

5,220,825

1,257,559

920,355

7,202,075

(22,651)

(39,044)

241,389

-
8,125

909,081
43,582

952,663
284,867

667,796

(4,476)

663,320

681,014

(17,694)

0.99

0.99

Mr. Alberto Torrado Martínez
General Director

Mr. Diego Gaxiola Cuevas
Administration and Financial Director

Mr. Alejandro Villarruel Morales
Corporate Controller

Alsea, S.A.B. de C.V. and Subsidiaries
Consolidated Statements of Other 
Comprehensive Income
For the years ended December 31, 2015, 2014 and 2013
(Figures in thousands of Mexican pesos)

Consolidated net income

Items that may be reclassified subsequently to income:

2015

2014
(As adjusted)

2013
(As adjusted)

$

1,032,751

$

624,094

$

663,320

Valuation of financial instruments, net of income taxes

(80,460)

(7,242)

  -

Exchange difference on translating foreign operations, net of income taxes

Total comprehensive income for the period, net of income taxes

Comprehensive income (loss) for the year attributable to:

Controlling interest

Non-controlling interest

See accompanying notes to the consolidated financial statements. 

(276,566)

(357,026)

(121,299)

(128,541)

(164,487)

(164,487)

675,725

$

495,553

$

498,833

624,189

51,536

$

$

538,125

(42,572)

$

$

516,527

(17,694)

$

$

$

Mr. Alberto Torrado Martínez
General Director

Mr. Diego Gaxiola Cuevas
Administration and Financial Director

Mr. Alejandro Villarruel Morales
Corporate Controller

9

Annual Report 2015Encendemos el espíritu de la gente ALSEA             
Alsea, S.A.B. de C.V. and Subsidiaries
Consolidated Statements of Changes
in Stockholders’ Equity 
For the years ended December 31, 2015, 2014 and 2013
(Figures in thousands of Mexican pesos)

Contributed capital

Retained earnings

Capital 
stock

Premium 
on issuance 
of share

Repurchased 
shares

Reserve for 
repurchase of 
shares

Reserve for 
obligation under 
put option of 
non-controlling 
interest

Legal 
reserve

Retained  
earnings

Other comprehensive 
income items

Valuation 
of  financial  
instruments

Effect of 
translation 
of foreign 
operations

Total 
controlling  
interest

Non-
controlling  
interest

Total 
stockholders’ 
equity

Balances as of January 1, 2013  $ 403,339 $ 2,466,822 $            

- $

564,201 $

- $ 100,736 $

1,072,957 $

(797) $

(86,550) $ 4,520,708 $ 308,189 $ 4,828,897

Repurchase of shares (note 23a)              

Sales of shares (note 23a)

Purchase of non-controlling 
(24a)

-

-

             -

(1,011)

(67,927)

             -

             -

             -

             -

             -

(68,938)

             -

(68,938)

             -

1,011

72,997

             -

             -

             -

             -

             -

74,008

             -

74,008

             -

(429,262)

             -

             -

             -

             -

             -

             -

             -

(429,262)

(28,020)

(457,282)

Dividends paid (note 23a)

             -

             -

             -

             -

             -

             -

(343,880)

             -

             -

(343,880)

(30,600)

(374,480)

Other movements (note 24a)

             -

(170)

             -

             -

             -

             -

1,637

797

             -

2,264

             -

2,264

Valuation adjustment (note 2b)

             -

             -

             -

             -

             -

             -

             -

             -

             -

             -

7,629

7,629

Comprehensive income

             -

            -

             -

              -

             -

            -

681,014

            -

(164,487)

516,527

(17,694)

498,833

Balances at December 31, 2013 
as adjusted

403,339

2,037,390

             -

569,271

             -

100,736

1,411,728

            -

(251,037)

4,271,427

239,504

4,510,931

Repurchase of shares (note 23a)

              -

              -

(498)

(39,566)

             -

              -

              -

            -

              -

(40,064)

              -

(40,064)

Sales of shares (note 23a)

              -

              -

20

1,701

              -

              -

              -

              -

              -

1,721

              -

1,721

Placement of shares, net of issuance 
expenses (note 1c and 23a)
Business acquisitions and 
obligation under put option of 
non-controlling (note 19 and 24a)

75,410

6,576,197

              -

              -

              -

              -

              -

              -

              -

6,651,607

              -

6,651,607

              -

              -

              -

              -

(2,673,053)

              -

              -

              -

              -

(2,673,053)

736,456 

(1,936,597) 

Valuation adjustment (note 2a)

              -

              -

              -

              -

              -

              -

              -

              -

              -

              -

(101,520)

(101,520)

Other movements (note 24a)

              -

              -

              -

              -

              -

              -

8,197

              -

              -

8,197

1,345

9,542

Comprehensive income

-

              -

              -

              -

              -

              -

666,666

(7,242)

(121,299)

538,125

(42,572)

495,553

             
Contributed capital

Retained earnings

Capital 
stock

Premium 
on issuance 
of share

Repurchased 
shares

Reserve for 
repurchase of 
shares

Reserve for 
obligation under 
put option of 
non-controlling 
interest

Legal 
reserve

Retained  
earnings

Other comprehensive 
income items

Valuation 
of  financial  
instruments

Effect of 
translation 
of foreign 
operations

Total 
controlling  
interest

Non-
controlling  
interest

Total 
stockholders’ 
equity

Balances at December 31, 2014

478,749

8,613,587

(478)

531,406

(2,673,053)

100,736

2,086,591

(7,242)

(372,336)

8,757,960

833,213

9,591,173

Repurchase of shares (note 23a)

              -

              -

(965)

(93,422)

              -

              -

              -

              -

              -

(94,387)

              -

(94,387)

Sales of shares (note 23a)

              -

              -

897

79,645

              -

              -

              -

              -

              -

80,542

              -

80,542

Dividend paid 

              -

              -

              -

              -

              -

              -

(419,173)

              -

              -

(419,173)

              -

(419,173)

Business acquisitions and 
obligation under put option of 
non-controlling (note 24a)

              -

              -

              -

              -

              -

              -

(900)

              -

              -

(900)

5,015

4,115

Other movements 

              -

              -

              -

              -

              -

              -

              -

              -

              -

              -

10,156

10,156

Comprehensive income

              -

              -

              -

              -

              -

              -

981,215

(80,460)

(276,566)

624,189

51,536

675,725

Balances at December 31, 2015 $ 478,749 $ 8,613,587 $

(546) $

517,629 $ (2,673,053) $  100,736 $

2,647,733 $ (87,702) $

(648,902) $ 8,948,231 $ 899,920 $ 9,848,151

See accompanying notes to the consolidated financial statements.

Mr. Alberto Torrado Martínez
General Director

Mr. Diego Gaxiola Cuevas
Administration and Financial Director

Mr. Alejandro Villarruel Morales
Corporate Controller

11

Annual Report 2015Encendemos el espíritu de la gente ALSEA 
 
 
 
Alsea, S.A.B. de C.V. and Subsidiaries
Consolidated Statements of Cash Flows
For the years ended December 31, 2015, 2014 and 2013
(Figures in thousands of Mexican pesos)

Operating activities:

Consolidated net income

Adjustment for:

Income taxes 

Equity in results of associated companies

Interest expense

Interest income

Disposal of store equipment and property

Provisions

Discontinued operations

Income from revaluation of financial liabilities (option)
Depreciation and amortization 

Changes in working capital

Customers

Other accounts receivable

Inventories

Advance payments

Guarantee deposits

Suppliers

Taxes paid 

Other liabilities

Labor obligations
Discontinued operations

Net cash flows provided by operating activities 

Cash flows from investing activities:
Interest collected

Store equipment, leasehold improvements and property

Intangible assets
Acquisitions of business, net of cash acquired 

Net cash flows used in investing activities

See accompanying notes to the consolidated financial statements.

1 y 16

Note

2015

2014

2013

1,032,751

$

642,715

$

667,796

489,919

(27,703)

710,901

(30,512)

162,734

285,807

              -

104,275
1,947,897

4,676,069

18,847

(48,207)

(352,815)

3,932

               -

344,836

(818,934)

(93,336)

6,041
               -

3,736,433

30,512

(2,984,818)

(411,472)
                -

(3,365,778)

364,593

(32,253)

527,281

(33,257)

60,418

512,160

3,219

              -
1,333,320

3,378,196

(188,430)

(23,803)

(159,470)

(270,678)

               -

259,932

(384,787)

(240,515)

(5,240)
(21,840)

2,343,365

33,257

(1,996,173)

(393,984)
(9,816,311)

(12,173,211)

284,867

(43,582)

241,389

(39,044)

24,386

68,993

1,710

              -
923,121

2,129,636

(15,629)

(84,317)

(82,506)

(102,645)

(18,088)

264,222

(456,397)

(41,453)

21,674
(6,186)

1,608,311

39,044

(1,127,548)

(339,428)
(1,764,508) 

(3,192,440)

Cash flows from financing activities:

Bank loans

Repayments of loans

Repayments of financial leases

Issuance of debt instruments

Increase in capital stock from placement of shares, net of premium and issuance expenses

Interest paid

Dividends paid

Acquisition of non-controlling interest

Repurchase of shares

Sales of shares

Nota

2015

2014

2013

22

4,272,000

$

12,230,892

$

2,538,686

(7,389,420)

(8,042,822)

(2,449,815)

1 y 18

24

(7,890)

4,000,000

              -

(710,901)

(419,173)

(27,265)

(94,387)

80,542

(9,679)

               -

6,651,607

(527,281)

               -

               -

(40,064)

1,721

               -

2,488,850

               -

(241,389)

(343,880)

(683,441)

(67,927)

72,997

Net cash flows (used in) provided by financing activities

(296,494)

10,264,374

1,314,081

Net increase (decrease) in cash and cash equivalents

74,161

434,528

(270,048)

Exchange effects on value of cash

8,803

15,052

724

Cash and cash equivalents:

At the beginning of the year

At end of year

See accompanying notes to the consolidated financial statements.

1,112,850

1,195,814

$

663,270

1,112,850

932,594

663,270

Mr. Alberto Torrado Martínez
General Director

Mr. Diego Gaxiola Cuevas
Administration and Financial Director

Mr. Alejandro Villarruel Morales
Corporate Controller

13

Annual Report 2015Encendemos el espíritu de la gente ALSEAAlsea, S.A.B. de C.V. and Subsidiaries
Notes to the Consolidated Financial Statements
For the years ended December 31, 2015, 2014 and 2013
(Figures in thousands of Mexican pesos)

1.  ACTIVITY, MAIN OPERATIONS AND SIGNIFICANT EVENTS 

Alsea, S.A.B. de C.V. and Subsidiaries (Alsea or the Entity) was incorporated as a variable income stock company on May 16, 1997 in 
Mexico. The Entity’s domicile is Paseo de la Reforma No. 222, tercer piso, Col. Juárez, Delegación Cuauhtémoc C.P. 06600, México, D.F.

The Entity was incorporated for a period of 99 years, beginning on the date in which the deed was signed, which was April 7, 1997.

For disclosure purposes in the notes to the consolidated financial statements, reference made to pesos, “$” or MXP is for thousands of 
Mexican pesos, and reference made to dollars is for US dollars.

  Operations

Alsea  is  mainly  engaged  in  operating  fast  food  restaurants  “QSR”  cafes  and  casual  dining  “Casual  Dining”.  The  brands  operated  in 
Mexico are Domino’s Pizza, Starbucks, Burger King, Chili’s Grill & Bar, California Pizza Kitchen, P.F. Chang’s, Italianni’s, The Cheese Cake 
Factory, VIPS and Porton. In order to operate its multi-units, the Entity has the support of its shared service center, which includes 
the  supply  chain  through  Distribuidora  e  Importadora  Alsea,  S.A.  de  C.V.  (DIA),  real  property  and  development  services,  as  well  as 
administrative services (financial, human resources and technology). The Entity operates the Burger King, P.F. Chang’s and Starbucks 
brands in Chile and Argentina. In Colombia, Alsea operates the Domino’s Pizza, Burger King, Starbucks and P.F. Chang’s brands. Starting 
in 2014, the P.F. Chang’s brands operates in Brazil. As mentioned below, starting October 2014, Alsea operates in Spain the brands 
Foster’s Hollywood, Cañas y Tapas, Il Tempietto, La Vaca Argentina, Burger King and Domino’s Pizza.

Significant events
a.  Placement of debt instruments - In March 2015, Alsea concluded the placement of debt instruments worth $3,000,000, maturing 
in March 2020, and bear interest at the 28-day TIIE rate (Mexican Interbank Offering rate) plus 1.10 percentage points; and other the 
placement of debt instrument worth $1,000,000, maturing in March 2025, bearing interest at a fixed rate of 8.07%; this placement 
received a rating of “A+” for local currency debt by Fitch Rating & HR Ratings.

In June 2013, Alsea concluded the placement of debt instruments worth $2,500,000. Those debt instruments are for a five-year 
term, maturing in June 2018, and bear interest at the 28-day TIIE rate (Mexican Interbank Offering rate) plus 0.75 percentage points. 

This is the first issuance under the debt instrument program, which was approved on April 25, 2013 by the Board of Directors for 
issuances up to $3,500,000.

 
 
 
 
 
 
 
b.  Acquisition of the non-controlling interest of Grupo Amigos de San Angel - In July 2015, Alsea completed the acquisition of 
the remaining 10.23% of Grupo Amigos de San Angel S.A. de C.V. (“GASA”); the company owns 29 Italianni’s units. Since February 
2012, Alsea maintained 89.77% of the shares of GASA. (see effects in note 24b)

c.  Primary offering to subscribe and pay shares for the amount of $5,999,999 - In June 2014, Alsea made a share placement 
of  $5,999,999  on  the  Mexican  and  international  markets  (without  considering  an  overallotment  option  for  the  total  amount  of 
$6,899,999). In Mexico, the offering amount is up to $2,881,043, while the international offering amount is up to $3,118,956. The 
global offering was made for 131,147,540 shares (without considering the overallotment option of 150,819,671 shares); a total of 
62,973,627 shares were placed in Mexico, together with 68,173,913 shares on the international market. The placement price was 
$45.75 per share. Issuance expenses of $248,392 were incurred to make the public offering.

d.  Acquisition of VIPS - In September 2013, Alsea reached an agreement with Wal-Mart de México, S.A.B. de C.V. (Grupo Wal-Mart) 
to  acquire  100%  of  VIPS,  the  Grupo  Wal-Mart  restaurant  division,  for  a  total  of  $8,200,000.  On  April  30,  2014,  the  regulatory 
authorities  approved  the  transaction,  becoming  effective  as  of  such  date;  Alsea  consolidates  the  financial  information  of  VIPS 
since such date. (see effects in note 15). VIPS’ operations include a total of 360 restaurants, of which 262 are of the “Vips” brand, 
90 are of the “El Portón” brand, 6 are of the “Ragazzi” brand and two are of the “La Finca” brand. Those operations also include: I) 
the rights to intellectual property over the four brands, menus, development of the product, operating processes and other items; 
II)  the  acquisition  of  18  real  property  assets;  III)  the  buildings  which  total  214  units;  and  IV)  an  administrative  office  dedicated 
to  the  standardization  of  products,  bulk  purchases,  the  centralization  of  deliveries  by  suppliers  and  the  production  of  desserts, 
sauces and food dressings. The transaction included the acquisition of Operadora VIPS, S. de R.L. de C.V. (OVI) and Arrendadora de 
Restaurantes, S. de R.L. de C.V. (ARE), as well as the transfer of personnel who provide services to VIPS and that at the date of the 
transaction worked in different Grupo Wal-Mart service companies; the transfer became effective in August 2013 and the personnel 
were transferred to Servicios Ejecutivos de Restaurantes, S. de R.L. de C.V. (SER) and Holding de Restaurantes, S. de R.L. de C.V. 
(HRE), which are newly created companies. 

e.  Acquisition of  Grupo Zena.- In August 2014, Alsea reached an agreement with the Food Service Group, S.A. and Tuera 16, S.A. , 
S.C.R., incorporated in Luxemburgo and Spain, respectively, to acquire 71.76% of the capital stock of the entity Food Service Project, 
S.L. (“FSP”), incorporated in Spain and which is denominated, together with its subsidiaries “Grupo Zena”, and which is engaged in 
the operation of  restaurants of the brands “Foster’s Hollywood”, “Cañas y Tapas”, “Il Tempietto”, “La Vaca Argentina”, “Burger King” 
and “Domino’s Pizza”, for a total of 107,445 Euros (equivalent to $1,934,023)  (“Acquisition Price”). Alsea consolidates the financial 
information of Grupo Zena beginning in October 2014, date in which the transaction was formalized. (see effects in note 15)

Grupo  Zena’s  operations  include  a  total  of  427  restaurant,  of  which  195  are  of  the  “Foster’s  Hollywood”  brand,  127  are  of  the  
“Domino’s Pizza” brand, 60 are of the “Burger King” brand, 13 are of the “La Vaca Argentina” brand, 21 are of the “Cañas y Tapas” 
brand and 11 are of the “Il Tempietto” brand. Also, Grupo Zena has given two subfranchises of the Domino’s brand, 122 subfranchises 
of the  Foster’s Hollywood brand, 13 subfranchises of the Cañas y Tapas brand, and 6 subfranchises of the Il Tempietto brand to 
another parties.

f.  Acquisition of Starbucks operations in Mexico, Chile and Argentina.- As part of its expansion plan, in July 2013, Alsea entered 
into an agreement to acquire 100% of the operations of the Starbucks coffee chain in Chile and Argentina. Such acquisition resulted 
in Alsea acquiring the remaining 82% of Starbucks Coffee Chile and the remaining 18% of Starbucks Coffee Argentina. With such 
acquisition, Alsea will control the 94 Starbucks stores in Argentina and the 81 stores in Chile (see note 15 and 24). In September 
2013,  Alsea  finalized  the  acquisition  of  the  remaining  shares  of  Starbucks  Coffee  Chile,  S.A.  de  C.V.,  as  from  which  date  it  has 
consolidated the financial information. 

15

Annual Report 2015Encendemos el espíritu de la gente ALSEA 
Additionally, in April 2013, Alsea acquired from Starbucks Coffee International (“SCI”, an affiliate of the Starbucks Coffee Company) 
the remaining 18% of Café Sirena, S.A. de C.V. (Café Sirena), a subsidiary created by both entities in Mexico. As a result of that 
acquisition, Alsea will control 100% of operations in Mexico (see note 24). Additionally, Alsea committed to a new openings plan that 
contemplates approximately 50 units per year over the next five years.

The parties agreed to review continuity of a contractual expansion plan after that period has elapsed.

In June 2013, SCI signed an agreement to develop the brand in the Colombian market through an association between Alsea (70%) 
and Nutressa (a Colombian company - 30%), whereby a commitment is made to open 51 stores in the following 5 years.

g.  Acquisition of 25% of Grupo Axo, S.A.P.I de C.V. - In June 2013, the Entity formalized the acquisition of 25% of the shares of 
Grupo Axo, S.A.P.I. de C.V. (Grupo Axo), a leader in sales of international brands of clothes, cosmetics and household appliances.

Grupo Axo has more than 2,276 points of sale inside a number of department stores in Mexico. It has 116 of its own stores and it 
carries the following brands: Tommy Hilfiger, Coach, Guess, Rapsodia, Thomas Pink, Brooks Brothers, Marc Jacobs, Etro, Emporio 
Armani, Brunello Cucinelli, Theory, Kate Spade Express, Crate & Barrel, Chaps, Kate Spade, Victoria’s Secret Bath Accesories (VSBA), 
Loft, Abercrombie, Hollister, Bath & Body Works (BBW) and Promoda. (see note 14).

h.  Acquisition of the master franchise of Burger King in Mexico.- In April 2013, Alsea acquired the master franchise rights to 
the Burger King restaurants in México, S.A. de C.V. (“BKM”), pursuant to a strategic association agreement signed between Alsea 
and Burger King Worldwide Inc. (“BKW”). BKM, a subsidiary of BKW in Mexico was merged with Operadora de Franquicias Alsea 
S.A. de C.V. (“OFA”), a subsidiary of Alsea, a result of which Alsea holds an 80% stake in OFA with the remaining 20% held by BKW. 
The Entity’s management has assessed the terms of the above agreement and strategic partnership concluding that it continues to 
exercise control over OFA, both before and after the transaction, such that the financial information of BKM has been consolidated 
in the accompanying consolidated financial statements, as from the closing date of transaction.

Additionally,  as  part  of  the  master  plan  for  development  of  the  franchise,  Alsea  committed  to  a  plan  for  new  openings  that 
contemplates opening 175 units the next five years. The parties agreed to review the continuity of a contractual expansion plan 
after that period has elapsed (see accounting effects in note 15).

i.  Acquisition of the exclusive rights to develop the P.F. Chang´s China Bistro in Brazil - In January 2013, the Entity signed 
a  Development  and  Operation  agreement  for  the  exclusive  rights  to  develop  the  P.F.  Chang’s  China  Bistro  brand  in  Brazil.  The 
agreement contemplates the opening of 30 units over the next 10 years. P.F. Chang’s is the leading brand in the Casual Asian Food 
segment in the US with more than 225 operating units. It currently has points of sale in Mexico, Puerto Rico, Canada, Kuwait, Beirut, 
Chile, Hawaii, the Philippines and the United Arab Emirates. In order to enter the Brazilian market with the P.F. Chang’s China Bistro 
brand, a development and expansion strategy has been designed based on the successful business model used to operate the brand 
portfolio in South America. That model has made it possible to position Alsea as the leading Casual and Fast-food operator in Latin 
America. With Brazil operations as the new path for growth, the Entity will work towards generating greater diversification and 
profitability of its portfolio.

j.  Signing of the exclusive rights to develop and operate the Cheesecake Factory® restaurants in Mexico - Alsea signed an 
agreement to the exclusive rights to develop and operate the The Cheesecake Factory® restaurants in Mexico and Chile, which also 
contemplates the option for Argentina, Brazil, Colombia and Peru, thus becoming the strategic partner of the prestigious brand in 
the entire region.

 
 
 
 
 
 
The agreement initially contemplates 12 openings between Mexico and Chile in the following eight years with 10-year agreements 
per restaurant, and the right to extend that period for an additional 10 years. 

The Cheesecake Factory® chain is considered the best seller per unit in its category. The brand focuses on providing customers with 
top quality products and services. Its operations include 200 restaurants under The Cheesecake Factory® brand in over 35 states 
of the US operating under a franchise license.

2.  BASES FOR PRESENTATION

a.  Restatement of the consolidated financial statements 2014

During May and October 2015, the period allowed by IFRS 3, Business Combinations, for the valuation of the acquisitions of VIPS and 
Grupo Zena mentioned in note 1, respectively, ended. The final valuation resulted in changes to the preliminary accounting of such 
acquisitions; the changes are presented in note 15. Following is a summary of the effects of the adjustments to the consolidated 
statements of financial position:  

Concept
Long-term assets:

Store equipment, leasehold improvements and property, net
Intangible assets
Goodwill (included  in intangible assets)
Deferred income taxes

Current liabilities:

Accrued expenses and employee benefits    

Long-term liabilities:

Deferred income taxes

Stockholders’ equity:

Other comprehensive income items
Non-controlling interest

Adjustments explanations:

Figures previously 
reported

Valuation 
adjustment

 Balance as of  
December 31, 2014  
(As adjusted)

$

$

$

$ 

9,804,299  
2,963,667
10,359,089
1,304,454

216,738 (1)
4,795,642 (1)
(3,494,777)

16,427 (2)

$

10,021,037  
7,759,309
6,864,312
1,320,881

24,431,509

$

1,534,030

$

25,965,539

1,269,734

$

22,872 (1)

1,292,606

289,207

1,654,846 (2)

1,944,053

(337,410)
934,733

(42,168)
(101,520)

(1)
(1)

(379,578)
833,213

$

2,156,264

$

1,534,030

$

3,690,294

(1) Related to the net effect of the valuation at fair value of the fixed assets, intangible assets and accrued expenses and employee 

benefits of Grupo Zena and VIPS, and the increase in the non-controlling interest of Grupo Zena. (see note 15).

(2) Related to the effect in income taxes due to the increase in the fair value of fixed assets and intangible assets by $1,654,846, 

and the effect of the assets deferred tax pending register by $(16,427). (see note 15).

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b.  Restatement of the consolidated financial statements 2013

During April and August 2014, the period allowed by IFRS 3, Business Combinations, for the valuation of the acquisitions of Burger 
King Mexicana (BKM), and Starbucks Chile mentioned in note 1, respectively, ended. The final valuation resulted in changes to the 
preliminary accounting of such acquisitions; the changes are presented in note 15. Following is a summary of the effects of the 
adjustments to the consolidated statements of financial position:

Concept
Long-term assets:

Figures 
previously 
reported

Valuation 
adjustment

 Balance as of  
December 31, 2013  
(As adjusted)

Store equipment, leasehold improvements and property, net
Intangible assets
Goodwill (included  in intangible assets)
Deferred income taxes

$

4,610,942    $
1,498,224
1,765,672
982,407

$

153,455
 650,296
(528,149)
(221,625)

(1)
(1)

(2)

4,764,397   
2,148,520
1,237,523
760,782

Current liabilities:

Accounts payable and accrued liabilities  

Long-term liabilities:

Deferred income taxes

Stockholders’ equity:

Non-controlling interest

Adjustments explanations:

$

8,857,245

$

53,976

$

8,911,222

170,862

26,847

(1)

197,709

-

19,500

(2)

19,500

231,875   

7,629

(1)

239,504

$

402,736

$

53,976

$

456,713

(1)  Related to the net effect of the valuation at fair value of the fixed assets, intangible assets and account payable, and the increase 

in the non-controlling interest of BKM. (see note 15).

(2) Related to the effect in income taxes due to the increase in the fair value of fixed assets and intangible assets in the amount 
of $241,125, and the liability for deferred taxes which was presented net of the assets deferred tax in prior year for $(19,500). 
(see note 15)

c.  Application of new and revised International Financing Reporting Standards (“IFRSs” or “IAS”) and interpretations that 

are mandatorily effective for the current year

In the current year, the Entity has applied a number of amendments to IFRSs and new Interpretation issued by the International 
Accounting Standards Board (“IASB”) that are mandatorily effective for an accounting period that begins on or after January 1, 2015.

  Amendments to IAS 19, Defined Benefit Plans: Employee Contributions

The Entity has applied the amendments for the first time in the current year. Prior to the amendments, the Entity accounted for 
discretionary employee contributions to defined benefit plans as a reduction of the service cost when contributions were paid to 
the plans, and accounted for employee contributions specified in the defined benefit plans as a reduction of the service cost when 
services are rendered. 

 
 
 
 
 
 
The amendments require the Entity to account for employee contributions as follows:

•  Discretionary employee contributions are accounted for as reduction of the service cost upon payments to the plans.

•  Employee contributions specified in the defined benefit plans are accounted for as reduction of the service cost, only if such 
contributions  are  linked  to  services.  Specifically,  when  the  amount  of  such  contribution  depends  on  the  number  of  years  of 
service,  the  reduction  to  service  cost  is  made  by  attributing  the  contributions  to  periods  of  service  in  the  same  manner  as 
the benefit attribution. On the other hand, when such contributions are determined based on a fixed percentage of salary (i.e. 
independent of the number of years of service), the Entity recognizes the reduction in the service cost in the period in which the 
related services are rendered.

These amendments have been applied retrospectively. The application of these amendments has had no material impact on the 
disclosures or the amounts recognized in the Entity’s consolidated financial statements.

  Annual Improvements to IFRSs 2010 - 2012 Cycle and 2011 – 2013 Cycle

The  Entity  has  applied  the  amendments  to  IFRSs  included  in  the  Annual  Improvements  to  IFRSs  2010-2012  Cycle  and  2011  – 
2013 Cycle for the first time in the current year. One of the annual improvements requires entities to disclose judgments made by 
management in applying the aggregation criteria set out in paragraph 12 of IFRS 8 Operating Segments. The application of the 
other amendments has had no impact on the disclosures or amounts recognized in the Entity’s consolidated financial statements.

d.  New and revised IFRSs in issue but not yet effective

The Entity has not applied the following new and revised IFRSs that have been issued but are not yet effective:

IFRS 9 
IFRS 15
Amendments to IFRS 11
Amendments to IAS 1
Amendments to IAS 16 and IAS 38
Amendments to IFRS 10 and IAS 28
Amendments to IFRS 10, IFRS 12 and IAS 28
Amendments to IFRSs                         

Financial Instruments3
Revenue from Contracts with Customers1
Accounting for Acquisitions of Interests in Joint Operations2
Disclosure Initiative1
Clarification of Acceptable Methods of Depreciation and Amortization1
Sale or Contribution of Assets between an Investor and its Associate or Joint Venture1
Investment Entities: Applying the Consolidation Exception1
Annual Improvements to IFRSs 2012-2014 Cycle1

1 Effective for annual periods beginning on or after January 1, 2016, with earlier application permitted.
2 Effective for annual periods beginning on or after January 1, 2018, with earlier application permitted.

The directors of the Entity do not anticipate that the application of these amendments will have a material effect on the Entity’s 
consolidated financial statements.

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3.  SIGNIFICANT ACCOUNTING POLICIES

a.  Statement of compliance

The consolidated financial statements have been prepared in accordance with International Financial Reporting Standards released 
by IASB.

b.  Basis of preparation

The  Entity’s  consolidated  financial  statements  have  been  prepared  on  the  historical  cost  basis,  except  for  certain  financial 
instruments that are valued at fair value, as explained in further detail within the significant accounting policies.

i.  Historical cost

Historical cost is generally based on the fair value of the consideration given in exchange for goods and services. 

ii.  Fair value

Fair value is the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between 
market  participants  at  the  measurement  date,  regardless  of  whether  that  price  is  directly  observable  or  estimated 
using another valuation technique. In estimating the fair value of an asset or a liability, the Entity takes into account the 
characteristics of the asset or liability if market participants would take those characteristics into account when pricing 
the asset or liability at the measurement date. Fair value for measurement and/or disclosure purposes in these consolidated 
financial statements is determined on such a basis, except for share-based payment transactions that are within the scope 
of IFRS 2, leasing transactions that are within the scope of IAS 17, and measurements that have some similarities to fair 
value but are not fair value, such as net realizable value in IAS 2 or value in use in IAS 36.

In  addition,  for  financial  reporting  purposes,  fair  value  measurements  are  categorized  into  Level  1,  2  or  3  based  on  the 
degree to which the inputs to the fair value measurements are observable and the significance of the inputs to the fair value 
measurement in its entirety, which are described as follows:

• 

• 

• 

Level 1 inputs are quoted prices (unadjusted) in active markets for identical assets or liabilities that the entity can access at 
the measurement date;
Level 2 inputs are inputs, other than quoted prices included within Level 1, that are observable for the asset or liability, either 
directly or indirectly; and
Level 3 inputs are unobservable inputs for the asset or liability.

c.  Basis of consolidation of financial statements

The consolidated financial statements incorporate the financial statements of the Entity and entities controlled by the Entity and 
its subsidiaries. Control is obtained when the Entity:

•  Has power over the investee;
• 
•  Has the ability to use its power to affect its returns.

Is exposed, or has rights, to variable returns from its involvement with the investee; and

The Entity reassesses whether or not it controls an investee if facts and circumstances indicate that there are changes to one or 
more of the three elements of control listed above.

 
 
 
 
 
 
 
 
  When the Entity has less than a majority of the voting rights of an investee, it has power over the investee when the voting rights are 
sufficient to give it the practical ability to direct the relevant activities of the investee unilaterally. The Entity considers all relevant facts 
and circumstances in assessing whether or not the Entity’s voting rights in an investee are sufficient to give it power, including:

•  The size of the Entity’s holding of voting rights relative to the size and dispersion of holdings of the other vote holders;
•  Potential voting rights held by the Entity, other vote holders or other parties;
•  Rights arising from other contractual arrangements; and
•  Any  additional  facts  and  circumstances  that  indicate  that  the  Entity  has,  or  does  not  have,  the  current  ability  to  direct  the 
relevant activities at the time that decisions need to be made, including voting patterns at previous shareholders’ meetings.

Consolidation of a subsidiary begins when the Entity obtains control over the subsidiary and ceases when the Entity loses control 
of  the  subsidiary.  Specifically,  income  and  expenses  of  a  subsidiary  acquired  or  disposed  of  during  the  year  are  included  in  the 
consolidated statements of income and other comprehensive income from the date the Entity gains control until the date when the 
Entity ceases to control the subsidiary.

  Net income (loss) and each component of other comprehensive income are attributed to the owners of the Entity and to the non-
controlling interests. Total comprehensive income of subsidiaries is attributed to the owners of the Entity and to the non-controlling 
interests even if this results in the non-controlling interests having a deficit balance. When necessary, adjustments are made to the 
financial statements of subsidiaries to bring their accounting policies into line with the Entity’s accounting policies.

All intercompany balances and operations have been eliminated in the consolidation.

  Changes in the Entity’s ownership interests in existing subsidiaries

  Changes  in  the  Entity’s  ownership  interests  in  subsidiaries  that  do  not  result  in  the  Entity  losing  control  over  the 
subsidiaries  are  accounted  for  as  equity  transactions.  The  carrying  amounts  of  the  Entity’s  interests  and  the  non-
controlling interests are adjusted to reflect the changes in their relative interests in the subsidiaries. Any difference 
between the amount by which the non-controlling interests are adjusted and the fair value of the consideration paid or 
received is recognized directly in equity and attributed to owners of the Entity. 

  When  the  Entity  loses  control  of  a  subsidiary,  a  gain  or  loss  is  recognized  in  profit  or  loss  and  is  calculated  as  the 
difference between (i) the aggregate of the fair value of the consideration received and the fair value of any retained 
interest and (ii) the previous carrying amount of the assets (including goodwill), and liabilities of the subsidiary and 
any  non-controlling  interests.  All  amounts  previously  recognized  in  other  comprehensive  income  in  relation  to  that 
subsidiary are accounted for as if the Entity had directly disposed of the related assets or liabilities of the subsidiary 
(i.e. reclassified to profit or loss or transferred to another category of equity as specified/permitted by applicable IFRSs). 
The fair value of any investment retained in the former subsidiary at the date when control is lost is regarded as the 
fair value on initial recognition for subsequent accounting under IAS 39, when applicable, the cost on initial recognition 
of an investment in an associate or a joint venture.  

d.  Financial instruments 

Financial  assets  and  financial  liabilities  are  recognized  when  the  Entity  becomes  a  party  to  the  contractual  provisions  of  the 
instruments. 

Financial assets and financial liabilities are initially measured at fair value. 

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Annual Report 2015Encendemos el espíritu de la gente ALSEA 
 
 
 
 
Transaction costs that are directly attributable to the acquisition or issue of financial assets and financial liabilities (other than 
financial assets and financial liabilities at fair value through profit or loss) are added to or deducted from the fair value of financial 
assets and financial liabilities, as appropriate, on initial recognition. Transaction costs directly attributable to the acquisition of 
financial assets and financial liabilities at fair value through profit or loss are recognize immediately in profit or loss.

e.  Financial assets

Financial assets are classified into the following specific categories: financial assets “at fair value through profit or loss” (FVTPL), 
“held-to-maturity”  investments,  “available-for-sale”  (AFS)  and  financial  assets  and  “loans  and  receivables”.  The  classification 
depends on the nature and purpose of the financial assets and is determined at the time of initial recognition. All regular purchases 
or sales of financial assets are recognized and derecognized on the trade date basis. Regular way purchases or sales are purchases 
or sales of financial assets that require delivery  of  assets  within the  time  frame  established  by  regulation  or convention  in  the 
marketplace.

1.  Effective interest method

The effective interest method is a method of calculating the amortized cost of a debt instrument and of allocating interest 
income over the relevant period. The effective interest rate is the rate that exactly discounts estimated future cash receipts 
(including all fees and points paid or received that form an integral part of the effective interest rate, transaction costs and 
other premiums or discounts) through the expected life of the debt instrument, or, where appropriate, a shorter period, to the 
net carrying amount on initial recognition.

Income is recognized on an effective interest basis for debt instruments other than those financial assets classified as of FVTPL.

2.  Financial assets at FVTPL

Financial  assets  are  classified  as  of  FVTPL  when  the  financial  asset  is  (i)  contingent  consideration  that  may  be  paid  by  an 
acquirer as part of a business combination to which IFRS 3 applies, (ii) held for trading, or (iii) it is designated as of FVTPL 

A financial asset is classified as held for trading if:

It has been acquired principally for the purpose of selling it in the near term; or

• 
•  On initial recognition it is part of a portfolio of identified financial instruments that the Entity manages together and has a 

recent actual pattern of short-term profit-taking; or
It is a derivative that is not designated and effective as a hedging instrument

• 

A financial asset other that a financial asset held for trading may be designated as of FVTPL upon initial recognition, if: 

•  Such designation eliminates or significantly reduces a measurement or recognition inconsistency that would otherwise arise; or
•  The  financial  asset  forms  part  of  a  group  of  financial  assets  or  financial  liabilities  or  both,  which  is  managed  and  its 
performance is evaluated on a fair value basis, in accordance with the Entity’s documented risk management or investment 
strategy, and information about the grouping is provided internally on that basis; or
It forms part of a contract containing one or more embedded derivatives, and IAS 39 permits the entire combined contract 
to be designated as of FVTPL.

• 

 
 
 
 
 
 
 
Financial assets at FVTPL are stated at fair value, with any gains or losses arising on remeasurement recognized in profit or loss. 
The net gain or loss recognized in profit or loss incorporates any dividend or interest earned on the financial asset and is included 
in the “other income and expenses” in the consolidated statements of income. 

3.  Loans and receivables

Loans and receivables are non-derivative financial assets with fixed or determinable payments that are not traded on an active 
market are classified as loans and receivables. Loans and receivables are valued at amortized cost using the effective interest 
method, less impairment identified. 

Interest  income  is  recognized  by  applying  the  effective  interest  rate,  except  for  short  term  receivables  when  the  effect  of 
discounting is immaterial. 

4.  Impairment of financial assets

Financial assets, other than those at FVTPL, are assessed for indicators of impairment at the end of each reporting period. 
Financial assets are considered to be impaired when there is objective evidence that, as a result of one or more events that 
occurred after the initial recognition of the financial asset, the estimated future cash flows of the investment have been affected.

For all other financial assets, objective evidence of impairment could include:

•  Significant financial difficulty of the issuer or counterparty; or
•  Breach of contract, such as a default or delinquency in interest or principal payments; or
• 
It becoming probable that the borrower will enter bankruptcy or financial re-organization; or
•  The disappearance of an active market for that financial asset because of financial difficulties.

For certain categories of financial assets, such as trade receivables, assets are assessed for impairment on a collective basis 
even if they were assessed not to be impaired individually. Objective evidence of impairment for a portfolio of receivables could 
include the Entity’s past experience of collecting payments, an increase in the number of delayed payments in the portfolio past 
the average credit period of 15 days, as well as observable changes in national or local economic conditions that correlate with 
default on receivables.

For  financial  assets  carried  at  amortized  cost,  the  amount  of  the  impairment  loss  recognized  is  the  difference  between  the 
asset’s  carrying  amount  and  the  present  value  of  estimated  future  cash  flows,  discounted  at  the  financial  asset’s  original 
effective interest rate.

For financial assets that are carried at cost, the amount of the impairment loss is measured as the difference between the 
asset’s carrying amount and the present value of the estimated future cash flows discounted at the current market rate of return 
for a similar financial asset. Such impairment loss will not be reversed in subsequent periods.

The carrying amount of the financial asset is reduced by the impairment loss directly for all financial assets with the exception 
of trade receivables, where the carrying amount is reduced through the use of an allowance account. 

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  When a trade receivable is considered uncollectible, it is written off against the allowance account. Subsequent recoveries of 
amounts previously written off are credited against the allowance account. Changes in the carrying amount of the allowance 
account are recognized in profit or loss.

For financial assets measured at amortized cost, if, in a subsequent period, the amount of the impairment loss decreases and 
the decrease can be related objectively to an event occurring after the impairment was recognized, the previously recognized 
impairment loss is reversed through profit or loss to the extent that the carrying amount of the investment at the date the 
impairment is reversed does not exceed what the amortized cost would have been had the impairment not been recognized.

f. 

Inventories and cost of sales 
Inventories  are  valued  at  the  lower  of  cost  or  net  realizable  value.  Costs  of  inventories  are  determined  using  the  average  cost 
method. Net realizable value represents the estimated selling price for inventories less all estimated cost of completion and costs 
necessary to make the sale. 

Cost  of  sales  represents  the  cost  of  inventories  at  the  time  of  sale,  increased,  when  applicable,  by  reductions  in  the  value  of 
inventory during the year to its net realizable value.

The Entity records the necessary estimations to recognize reductions in the value of its inventories due to impairment, obsolescence, 
slow movement and other causes that indicate that utilization or realization of the items comprising the inventories will be below 
the recorded value.

g.  Store equipment, leasehold improvements and property

Store equipment, leasehold improvements and property are recorded at acquisition cost.

Depreciation  of  store  equipment,  leasehold  improvements  and  property  is  calculated  by  the  straight  line  method,  based  on  the 
useful lives estimated by the Entity’s management. Annual depreciation rates of the main groups of assets are as follows:

Store equipment
Transportation equipment
Production equipment
Buildings
Leasehold improvements
Computer equipment
Office furniture and equipment

Rates
5 al 30
25
10 al 20
5
7 al 20
30
10

Any  significant  components  of  store  equipment,  leasehold  improvements  and  property  that  must  be  replaced  periodically  are 
depreciated as separate components of the asset and to the extent they are not fully depreciated at the time of their replacement, 
are written off by the Entity and replaced by the new component, considering its respective useful life and depreciation. Likewise, 
when  major  maintenance  is  performed,  the  cost  is  recognized  as  a  replacement  of  a  component  provided  that  all  recognition 
requirements are met. All other routine repair and maintenance costs are recorded as an expense in the period as they are incurred. 

 
 
 
 
 
 
 
Buildings, furniture and equipment held under finance leases are depreciated based on their estimated useful life as own assets. 
However, when there is no reasonable certainty that the property is obtained at the end of the lease term, the assets are depreciated 
over the shorter of the lease life and life period.

The Entity does not maintain a policy of selling fixed assets at the end of their useful lives. Instead, in order to protect its image and 
the Alsea brands, those assets are destroyed or in some cases sold as scrap. The use or lease of equipment outside the provisions 
of the franchise agreements is subject to sanctions. Additionally, given the high costs of maintenance or storage required, those 
assets are not used as spare parts for other brand stores.

h.  Advance payments

Advance  payments  include  advances  for  purchase  of  inventories,  leasehold  improvements  and  services  that  are  received  in  the 
twelve months subsequent to the date of the consolidated statements of financial position and are incurred in the course of regular 
operations.

i. 

Intangible assets 

1.  Intangible assets acquired in a business combination

Intangible assets acquired in a business combination and recognized separately from goodwill are initially recognized at their 
fair value at the acquisition date (which is regarded as their cost).

Subsequent to initial recognition, intangible assets acquired in a business combination are reported at cost less accumulated 
amortization and accumulated impairment losses, on the same basis as intangible assets that are acquired separately.

Brands owned by Alsea included under intangibles assets are the following:

Brand
Foster’s Hollywood

Cañas y Tapas
La Vaca Argentina
Il Tempietto
VIPS
El Portón
La Finca

Country
Spain

Spain
Spain
Spain
Mexico
Mexico
Mexico

Own brand

Own brand
Own brand
Own brand
Own brand
Own brand
Own brand

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2.  Intangible assets acquired separately 
  Other intangible assets represent payments made to third parties for the rights to use the brands with which the Entity operates 
its establishments under the respective franchise or association agreements. Amortization is calculated by the straight line 
method based on the use period of each brand, including renewals considered to be certain, which are generally for 10 to 20 
years.  The terms of brand rights are as follows:

Brands
Domino’s Pizza

Starbucks Coffee

Burger King

Chili’s Grill & Bar

California Pizza Kitchen

P.F. Chang’s

The Cheesecake Factory

Italianni’s

Country
Mexico 
Colombia
Spain (3)

Mexico
Argentina
Colombia
Chile

Year of expiration
2025
2016
2018

2037
2027
2033
2027

Mexico, Argentina, Chile 
and Colombia Spain (3)

Depending on opening dates

Mexico

Mexico

Mexico (2)
Argentina, Chile, Brazil, Colombia (2)

2018

2022

2019
2021

Mexico and Chile (2)

Depending on opening dates

Mexico (1)

2031

(1)  The term for each store under this brand is 20 years as of the opening date, with the right to a 10 year extension.
(2) The term for each store under this brand is 10 years as of the opening date, with the right to a 10 year extension.
(3) Term of 10 years with the right to an extension.

Domino’s Pizza Spain renew his contract in 2018, Burger King Spain is valid for 20 years. 

The Entity has affirmative and negative covenants under the aforementioned agreements, the most important of which are carrying 
out capital investments and opening establishments. At December 31, 2015, 2014 and 2013, the Entity has fully complied with those 
obligations.

 
 
 
 
Amortization  of  intangible  assets  is  included  in  the  depreciation  and  amortization  accounts  in  the  consolidated  statements  of 
income.

An intangible asset is derecognized on disposal, or when no future economic benefits are expected from use or disposal. Gains or 
losses arising from derecognition of an intangible asset, measured as the difference between the net disposal proceeds and the 
carrying amount of the asset are recognized in profit or loss when the asset is derecognized. 

j.  Impairment in the value of long-lived assets, equipment, leasehold improvements, properties, and other intangible assets
At the end of each reporting period, the Entity reviews the carrying amounts of its tangible and intangible assets to determine 
whether there is any indication that those assets have suffered an impairment loss. If any such indication exists, the recoverable 
amount of the asset is estimated in order to determine the extent of the impairment loss (if any). When it is not possible to estimate 
the recoverable amount of an individual asset, the Entity estimates the recoverable amount of the cash-generating unit to which 
the  asset  belongs.  When  a  reasonable  and  consistent  basis  of  allocation  can  be  identified,  corporate  assets  are  also  allocated 
to  individual  cash-generating  units,  or  otherwise  they  are  allocated  to  the  smallest  group  of  cash-generating  units  for  which  a 
reasonable and consistent allocation basis can be identified.

Intangible  assets  with  indefinite  useful  lives  and  intangible  assets  not  yet  available  for  use  are  tested  for  impairment  at  least 
annually, and whenever there is an indication that the asset may be impaired.

Recoverable amount is the higher of fair value less costs to sell and value in use. In assessing value in use, the estimated future cash 
flows are discounted to their present value using a pre-tax discount rate that reflects current market assessments of the time value 
of money and the risks specific to the asset for which the estimates of future cash flows have not been adjusted.

If  the  recoverable  amount  of  an  asset  (or  cash-generating  unit)  is  estimated  to  be  less  than  its  carrying  amount,  the  carrying 
amount of the asset (or cash-generating unit) is reduced to its recoverable amount. An impairment loss is recognized immediately in 
profit or loss, unless the relevant asset is carried at a revalued amount, in which case the impairment loss is treated as a revaluation 
decrease. The Entity performs impairment test annually to identify any indication. 

  When an impairment loss subsequently reverses, the carrying amount of the asset (or a cash-generating unit) is increased to the 
revised estimate of its recoverable amount, but so that the increased carrying amount does not exceed the carrying amount that 
would have been determined had no impairment loss been recognized for the asset (or cash generating unit) in prior years. A reversal 
of an impairment loss is recognized immediately in profit or loss, unless the relevant asset is carried at a revalued amount, in which 
case the reversal of the impairment loss is treated as a revaluation increase.

k.  Business combinations 

Acquisitions of businesses are accounted for using the acquisition method. The consideration transferred in a business combination 
is measured at fair value, which is calculated as the sum of the acquisition-date fair values of the assets transferred by the Entity, 
liabilities incurred by the Entity to the former owners of the acquire and the equity interests issued by the Entity in exchange for 
control of the acquire. Acquisition-related costs are generally recognized in profit or loss as incurred.

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At the acquisition date, the identifiable assets acquired and the liabilities assumed are recognized at their fair value, except that:

-  Deferred tax assets or liabilities, and assets or liabilities related to employee benefit arrangements are recognized and measured 

in accordance with IAS 12 Income Taxes and IAS 19 Employee Benefit, respectively;

-  Liabilities  or  equity  instruments  related  to  share-based  payment  arrangements  of  the  acquire  or  share-based  payment 
arrangements  of  the  Entity  entered  into  to  replace  share-based  payment  arrangements  of  the  acquire  are  measured  in 
accordance with IFRS 2 at the acquisition date; 

-  Assets (or disposal groups) that are classified as held for sale in accordance with IFRS 5, Non-current Assets Held for Sale and 

Discontinued Operations are measured in accordance with that standard.

Goodwill is measured as the excess of the sum of the consideration transferred, the amount of any non-controlling interests in the 
acquire, and the fair value of the acquirer’s previously held equity interest in the acquire (if any) over the net of the acquisition-
date amounts of the identifiable assets acquired and the liabilities assumed. If, after reassessment, the net of the acquisition-date 
amounts of the identifiable assets acquired and liabilities assumed exceeds the sum of the consideration transferred, the amount 
of any non-controlling interests in the acquire and the fair value of the acquirer’s previously held interest in the acquire (if any), the 
excess is recognized immediately in profit or loss as a bargain purchase gain.

  Non-controlling interests that are present ownership interests and entitle their holders to a proportionate share of the entity’s net 
assets in the event of liquidation may be initially measured either at fair value or at the non-controlling interests’ proportionate share 
of the recognized amounts of the acquirer’s identifiable net assets. The choice of measurement basis is made on a transaction-by-
transaction basis. Other types of non-controlling interests are measured at fair value or, when applicable, on the basis specified in 
another IFRS.

  When the consideration transferred by the Entity in a business combination includes assets or liabilities resulting from a contingent 
consideration  arrangement,  the  contingent  consideration  is  measured  at  its  acquisition-date  fair  value  and  included  as  part  of 
the consideration transferred in a business combination. Changes in the fair value of the contingent consideration that qualify as 
measurement  period  adjustments  are  adjusted  retrospectively,  with  corresponding  adjustments  against  goodwill.  Measurement 
period adjustments are adjustments that arise from additional information obtained during the ‘measurement period’ (which cannot 
exceed one year from the acquisition date) about facts and circumstances that existed at the acquisition date. 

The subsequent accounting for changes in the fair value of the contingent consideration that do not qualify as measurement period 
adjustments depends on how the contingent consideration is classified. Contingent consideration that is classified as equity is not 
remeasured at subsequent reporting dates and its subsequent settlement is accounted for within equity. Contingent consideration 
that  is  classified  as  an  asset  or  a  liability  is  remeasured  at  subsequent  reporting  dates  in  accordance  with  IAS  39,  or  IAS  37, 
Provisions, Contingent Liabilities and Contingent Assets, as appropriate, with the corresponding gain or loss being recognized in 
profit or loss.

  When a business combination is achieved in stages, the Entity’s previously held equity interest in the acquire is remeasured to its 
acquisition-date fair value and the resulting gain or loss, if any, is recognized in profit or loss. Amounts arising from interests in the 
acquire prior to the acquisition date that have previously been recognized in other comprehensive income are reclassified to profit 
or loss where such treatment would be appropriate if that interest were disposed of.

 
 
 
If the initial accounting for a business combination is incomplete by the end of the reporting period in which the combination occurs, 
the Entity reports provisional amounts for the items for which the accounting is incomplete. Those provisional amounts are adjusted 
during the measurement period (see above), or additional assets or liabilities are recognized, to reflect new information obtained 
about facts and circumstances that existed at the acquisition date that, if known, would have affected the amounts recognized at 
that date.

l.  Goodwill

Goodwill arising from an acquisition of a business is carried at cost as established at the date of acquisition of the business less 
accumulated impairment losses, if any.

For  the  purposes  of  impairment  testing,  goodwill  is  allocated  to  each  of  the  Entity’s  cash-generating  units  that  is  expected  to 
benefit from the synergies of the combination.

A cash-generating unit to which goodwill has been allocated is tested for impairment annually, or more frequently when there is an 
indication that the unit may be impaired. If the recoverable amount of the cash-generating unit is less than its carrying amount, the 
impairment loss is allocated first to reduce the carrying amount of any goodwill allocated to the unit and then to the other assets 
of the unit pro rata based on the carrying amount of each asset in the unit. Any impairment loss for goodwill is recognized directly 
in profit or loss. An impairment loss recognized for goodwill is not reversed in subsequent periods.

  On disposal of the relevant cash-generating unit, the attributable amount of goodwill is included in the determination of the profit 

or loss on disposal.

m.  Investment in associates 

An associate is an entity over which the Entity has significant influence. Significant influence is the power to participate in the 
financial and operating policies decisions of the investee, but is not control or joint control over those policies.

A joint venture is a joint arrangement whereby the parties that have joint control of the arrangement have rights to the net assets 
of the joint arrangement. Joint control is the contractually agreed sharing of control of an arrangement, which exists only when 
decisions about the relevant activities require unanimous consent of the parties sharing control.

The results and assets and liabilities of associates or joint ventures are incorporated in these consolidated financial statements 
using the equity method of accounting, except when the investment, or a portion thereof, is classified as held for sale, in which case 
it is accounted for in accordance with IFRS 5. Under the equity method, an investment in an associate or a joint venture is initially 
recognized in the consolidated statements of financial position at cost and adjusted thereafter to recognize the Entity’s share of the 
profit or loss and other comprehensive income of the associate or joint venture. When the Entity’s share of losses of an associate 
or a joint venture exceeds the Entity’s interest in that associate or joint venture (which includes any long-term interests that, in 
substance, form part of the Entity’s net investment in the associate or joint venture), the Entity discontinues recognizing its share 
of further losses. Additional losses are recognized only to the extent that the Entity has incurred legal or constructive obligations or 
made payments on behalf of the associate or joint venture.

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  When the Entity´s share of losses of an associate or join venture exceeds the Entity´s interest in that associate or joint venture 
(which includes any long-term interests that, in substance, form part of the Entity´s net investment in the associate or joint venture), 
the Entity discontinues recognizing its share of further losses. Additional losses are recognized only to the extent that the Entity has 
incurred legal or constructive obligations or made payments on behalf of the associate or joint venture.

An investment in an associate or a joint venture is accounted for using the equity method from the date on which the investee 
becomes an associate or a joint venture. On acquisition of the investment in an associate or a joint venture, any excess of the cost 
of the investment over the Entity’s share of the net fair value of the identifiable assets and liabilities of the investee is recognized 
as goodwill, which is included within the carrying amount of the investment. Any excess of the Entity’s share of the net fair value of 
the identifiable assets and liabilities over the cost of the investment, after reassessment, is recognized immediately in profit or loss 
in the period in which the investment is acquired.

The requirements of IAS 39 are applied to determine whether it is necessary to recognize any impairment loss with respect to the 
Entity’s investment in an associate or a joint venture. When necessary, the entire carrying amount of the investment (including 
goodwill) is tested for impairment in accordance with IAS 36, Impairment of Assets as a single asset by comparing its recoverable 
amount (higher of value in use and fair value less costs to sell) with its carrying amount. Any impairment loss recognized forms part 
of the carrying amount of the investment. Any reversal of that impairment loss is recognized in accordance with IAS 36 to the extent 
that the recoverable amount of the investment subsequently increases.

The  Entity  discontinues  the  use  of  the  equity  method  from  the  date  when  the  investment  ceases  to  be  an  associate  or  a  joint 
venture, or when the investment is classified as held for sale. When the Entity retains an interest in the former associate or joint 
venture and the retained interest is a financial asset, the Entity measures the retained interest at fair value at that date and the fair 
value is regarded as its fair value on initial recognition in accordance with IAS 39. 

The difference between the carrying amount of the associate or joint venture at the date the equity method was discontinued, and 
the fair value of any retained interest and any proceeds from disposing of a part interest in the associate or joint venture is included 
in the determination of the gain or loss on disposal of the associate or joint venture. In addition, the Entity accounts for all amounts 
previously  recognized  in  other  comprehensive  income  in  relation  to  that  associate  or  joint  venture  on  the  same  basis  as  would 
be required if that associate or joint venture had directly disposed of the related assets or liabilities. Therefore, if a gain or loss 
previously recognized in other comprehensive income by that associate or joint venture would be reclassified to profit or loss on the 
disposal of the related assets or liabilities, the Entity reclassifies the gain or loss from equity to profit or loss (as a reclassification 
adjustment) when the equity method is discontinued.

The Entity continues to use the equity method when an investment in an associate becomes an investment in a joint venture or an 
investment in a joint venture becomes an investment in an associate. There is no remeasurement to fair value upon such changes 
in ownership interests.

  When the Entity reduces its ownership interest in an associate or a joint venture but the Entity continues to use the equity method, 
the Entity reclassifies to profit or loss the proportion of the gain or loss that had previously been recognized in other comprehensive 
income relating to that reduction in ownership interest if that gain or loss would be reclassified to profit or loss on the disposal of 
the related assets or liabilities.

  When a group entity transacts with an associate or a joint venture of the Entity, profits and losses resulting from the transactions 
with the associate or joint venture are recognized in the Entity’s consolidated financial statements only to the extent of interests in 
the associate or joint venture that are not related to the Entity.

 
 
 
 
 
n.  Leasing

Leases are classified as finance leases whenever the terms of the lease transfer substantially all the risks and rewards of ownership 
to the lessee. All other leases are classified as operating leases.

Assets held under finance leases are initially recognized as assets of the Entity at their fair value at the inception of the lease or, if 
lower, at the present value of the minimum lease payments. The corresponding liability to the lessor is included in the consolidated 
statements of financial position as a finance lease obligation.

Lease payments are apportioned between finance expenses and reduction of the lease obligation so as to achieve a constant rate 
of interest on the remaining balance of the liability. Finance expenses are recognized immediately in profit or loss.

  Operating lease payments are recognized as an expense on a straight-line basis over the lease term. 

Lessors of leased properties require deposits equivalent guarantee of 1 to 2 months’ rent. The deposits are classified as noncurrent.

o.  Foreign currency transactions

In order to consolidate the financial statements of foreign operations carried out independently from the Entity (located in Argentina, 
Chile, Colombia, Brazil and Spain), which comprise 38%, 27% and 27% of consolidated net income and 22%, 23% and 21% of the 
total consolidated assets at December 31, 2015, 2014 and 2013, respectively, companies apply the policies followed by the Entity. 

The financial statements of consolidating foreign operations are converted to the reporting currency by initially identifying whether 
or not the functional and recording currency of foreign operations is different, and subsequently converting the functional currency 
to the reporting currency. The functional currency is equal to recording currency of foreign operations, but different to the reporting 
currency. 

In order to convert the financial statements of subsidiaries resident abroad from the functional currency to the reporting currency 
at the reporting date, the following steps are carried out:

-  Assets and liabilities, both monetary and non-monetary, are converted at the closing exchange rates in effect at the reporting 

date of each consolidated statements of financial position.

- 

Income, cost and expense items of the consolidated statements of income are converted at the average exchange rates for 
the period, unless those exchange rates will fluctuate significantly over the year, in which case operations are converted at the 
exchange rates prevailing at the date on which the related operations were carried out.

-  All  conversion  differences  are  recognized  as  a  separate  component  under  stockholders’  equity  and  form  part  of  other 

comprehensive income items.

p.  Employee benefits
  Retirement benefits costs from termination benefits 

Payments to defined contribution retirement benefit plans are recognized as an expense when employees have rendered service 
entitling them to the contributions.

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For defined benefit retirement benefit plans, the cost of providing benefits is determined using the projected unit credit method, 
with actuarial valuations being carried out at the end of each annual reporting period. Remeasurement, comprising actuarial gains 
and losses, the effect of the changes to the asset ceiling (if applicable) and the return on plan assets (excluding interest), is reflected 
immediately in the statement of financial position with a charge or credit recognized in other comprehensive income in the period 
in which they occur. 

Remeasurement recognized in other comprehensive income is reflected immediately in retained earnings and will not be reclassified 
to profit or loss. Past service cost is recognized in profit or loss in the period of a plan amendment. Net interest is calculated by 
applying the discount rate at the beginning of the period to the net defined benefit liability or asset.

A liability for a termination benefit is recognized at the earlier of when the entity can no longer withdraw the offer of the termination 
benefit and when the entity recognizes any related restructuring costs.

Short-term employee benefits
A liability is recognized for benefits accruing to employees in respect of wages and salaries, annual leave and sick leave in the period 
the related service is rendered at the undiscounted amount of the benefits expected to be paid in exchange for that service.

Liabilities recognized in respect of short-term employee benefits are measured at the undiscounted amount of the benefits expected 
to be paid in exchange for the related service.

Statutory employee profit sharing
As result of the PTU is recorded in the results of the year in which it is incurred and is presented in other expenses and other income. 

As  result  of  the  2014  Income  Tax  Law,  as  of  December  31,  2015,  2014  and  2013,  PTU  is  determined  based  on  taxable  income, 
according to Section I of Article 10 of the that Law.

q.  Income taxes  

The income tax expense represents the sum of the tax currently payable and deferred tax.

-  Current tax

In Mexico, current income tax (ISR) and until December 31, 2013, the Business Flat Tax (IETU) is recognized in the results of the 
year in which is incurred. 

-  Deferred income tax 

Deferred tax is recognized on temporary differences between the carrying amounts of assets and liabilities in the consolidated 
financial  statements  and  the  corresponding  tax  bases  used  in  the  computation  of  taxable  profit.  Deferred  tax  liabilities  are 
generally  recognized  for  all  taxable  temporary  differences.  Deferred  tax  assets  are  generally  recognized  for  all  deductible 
temporary  differences  to  the  extent  that  it  is  probable  that  taxable  profits  will  be  available  against  which  those  deductible 
temporary differences can be utilized. Such deferred tax assets and liabilities are not recognized if the temporary difference 
arises from the initial recognition (other than in a business combination) of assets and liabilities in a transaction that affects 
neither the taxable profit nor the accounting profit. 

 
 
 
 
 
 
 
 
 
 
 
 
Deferred  tax  liabilities  are  recognized  for  taxable  temporary  differences  associated  with  investments  in  subsidiaries  and 
associates, and interests in joint ventures, except where the Entity is able to control the reversal of the temporary difference 
and it is probable that the temporary difference will not reverse in the foreseeable future. Deferred tax assets arising from 
deductible temporary differences associated with such investments and interests are only recognized to the extent that it is 
probable that there will be sufficient taxable profits against which to utilize the benefits of the temporary differences and they 
are expected to reverse in the foreseeable future.

The carrying amount of deferred tax assets is reviewed at the end of each reporting period and reduced to the extent that it is 
no longer probable that sufficient taxable profits will be available to allow all or part of the asset to be recovered.

Deferred tax liabilities and assets are measured at the tax rates that are expected to apply in the period in which the liability is 
settled or the asset realized, based on tax rates (and tax laws) that have been enacted or substantively enacted by the end of 
the reporting period.

The measurement of deferred tax liabilities and assets reflects the tax consequences that would follow from the manner in 
which the Entity expects, at the end of the reporting period, to recover or settle the carrying amount of its assets and liabilities.

Current and deferred tax for the year
Current and deferred tax are recognized in profit or loss, except when they relate to items that are recognized in other comprehensive 
income or directly in equity, in which case, the current and deferred tax are also recognized in other comprehensive income or 
directly in equity respectively. Where current tax or deferred tax arises from the initial accounting for a business combination, 
the tax effect is included in the accounting for the business combination.

r.  Provisions

Provisions  are  recorded  when  the  Entity  has  a  present  obligation  (be  it  legal  or  assumed)  as  a  result  of  a  past  event,  and  it  is 
probable that the Entity will have to settle the obligation and it is possible to prepare a reliable estimation of the total amount.

The amount recognized as a provision is the best estimate of the consideration required to settle the present obligation at the end 
of the reporting period, taking into account the risks and uncertainties surrounding the obligation. When a provision is measured 
using the cash flows estimated to settle the present obligation, its carrying amount is the present value of those cash flow. 

  When some or all of the economic benefits required to settle a provision are expected to be recovered by a third party, a receivable 
is  recognized  as  an  asset  if  it  is  virtually  certain  that  reimbursement  will  be  received  and  the  amount  of  the  receivable  can  be 
measured reliably.

Provisions  are  classified  as  current  or  non-current  based  on  the  estimated  period  of  time  estimated  for  settling  the  related 
obligations. 

Contingent liabilities acquired as part of a business combination
Contingent liabilities acquired in a business combination are initially measured at fair value at the acquisition date. At the end of 
subsequent reporting periods, such contingent liabilities are measured at the higher of the amount that would be recognized in 
accordance with IAS 37 and the amount initially recognized less cumulative amortization recognized in accordance with IAS 18, 
Revenue.

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s.  Financial liabilities and equity instruments 

1.  Classification as debt or equity

Debt and equity instruments issued by a group entity are classified as either financial liabilities or as equity in accordance with 
the substance of the contractual arrangements and the definitions of a financial liability and an equity instrument.

2.  Financial liabilities

Financial liabilities are classified as either financial liabilities ‘at FVTPL’ or ‘other financial liabilities’.

3.  Other financial liabilities
  Other  financial  liabilities  (including  borrowings  and  trade  and  other  payables)  are  subsequently  measured  at  amortized  cost 

using the effective interest method. 

t.  Derivative financial instruments

Alsea uses derivative financial instruments (DFI) known as forwards or swaps, in order to a) mitigate present and future risks of 
adverse fluctuations in exchange and interest rates, b) avoid distracting resources from its operations and the expansion plan, and c) 
have certainty over its future cash flows, which also helps to maintain a cost of debt strategy. DFI’s used are only held for economic 
hedge purposes, through which the Entity agrees to the trade cash flows at future fixed dates, at the nominal or reference value, 
and they are valued at fair value.

Embedded  derivatives:  The  Entity  reviews  all  signed  contracts  to  identify  the  existence  of  embedded  derivatives.  Identified 
embedded  derivatives  are  subject  to  evaluation  to  determine  whether  or  not  they  comply  with  the  provisions  of  the  applicable 
regulations; if so, they are separated from the host contract and are valued at fair value. If an embedded derivative is classified as 
trading instruments, changes in their fair value are recognized in income for the period.

Changes in the fair value of embedded derivatives  designated for hedging  recognize in based on  the type  of hedging:  (1) when 
they relate to fair value hedges, fluctuations in the embedded derivative and in the hedged item they are valued at fair value and 
are recorded in income; (2) when they relate to cash flows hedges, the effective portion of the embedded derivative is temporarily 
recorded under other comprehensive income, and it is recycled to income when the hedged item affects results. The ineffective 
portion is immediately recorded in income.

Strategy for contracting DFI’s: Every month, the Corporate Finance Director’s office must define the price levels at which the 
Corporate Treasury must operate the different hedging instruments. Under no circumstances should amounts above the monthly 
resource  requirements  be  operated,  thus  ensuring  that  operations  are  always  carried  out  for  hedging  and  not  for  speculation 
purposes.  Given the variety of derivative instruments available to hedge risks, Management is empowered to define the operations 
for which such instruments are to be contracted, provided they are held for hedging and not for speculative purposes.

Processes and authorization levels: The Corporate Treasury Manager must quantify and report to the Financial Director the 
monthly requirements of operating resources. The Corporate Financial Director may operate at his discretion up to 50% of the 
needs for the resources being hedged, and the Administration and Financial Management may cover up to 75% of the exposure 
risk. Under no circumstances may amounts above the limits authorized by the Entity’s General Management be operated, in order 
to ensure that operations are always for hedging and not for speculation purposes. The foregoing is applicable to interest rates 
with respect to the amount of debt contracted at variable rates and the exchange rate with respect to currency requirements. If it 
becomes necessary to sell positions for the purpose of making a profit and/or incurring a “stop loss”, the Administration and Finance 
Director must first authorize the operation.

 
 
 
 
 
 
 
Internal control processes: With the assistance of the Corporate Treasury Manager, the Corporate Financial Director must issue 
a report the following working day, specifying the Entity’s resource requirements for the period and the percentage covered by 
the Administration and Financial Manager. Every month, the Corporate Treasury Manager will provide the Accounting department 
with the necessary documentation to properly record such operations. The Administration and Finance Director will submit to the 
Corporate Practices Committee a quarterly report on the balance of positions taken.

The actions to be taken in the event that the identified risks associated with exchange rate and interest rate fluctuations materialize, 
are to be carried out by the Internal Risk Management and Investment Committee, of which the Alsea General Director and the main 
Entity’s directors form part.

  Main terms and conditions of the agreements: Operations with DFI’s are carried out under a master agreement on an ISDA 
(International Swap Dealers Association) form, which must be standardized and duly formalized by the legal representatives of the 
Entity and the financial institutions.

  Margins, collateral and credit line policies: In certain cases, the Entity and the financial institutions have signed an agreement 
enclosed to the ISDA master agreement, which stipulates conditions that require them to offer guarantees for margin calls in the 
event that the mark-to-market value exceeds certain established credit limits.

The Entity has the policy of monitoring the volume of operations contracted with each institution, in order to avoid as much as 
possible margin calls and diversify its counterparty risks.

Identified risks are those related to variations in exchange rate and interest rate. Derivative instruments are contracted under the 
Entity’s policies and no risks are expected to occur that differ from the purpose for which those instruments are contracted.

  Markets and counterparties: Derivative financial instruments are contracted in the local market under the over the counter (OTC) 
mode. Following are the financial entities that are eligible to close operations in relation to the Entity’s risk management: BBVA 
Bancomer S.A., Banco Santander, S. A., Barclays Bank México S. A., UBS AG Actinver Casa De Bolsa, Banorte-Ixe, BTG Pactual, Citi, 
Credit Suisse, Grupo Bursátil Mexicano GBM Casa De Bolsa, HSBC Global Research, Interacciones Casa de Bolsa, Intercam Casa de 
Bolsa, Invex, Itau BBA, Monex Casa de Bolsa, UBS Investment Research, Grupo Financiero BX+, and Vector Casa de Bolsa.

The Corporate Financial Director is empowered to select other participants, provided that they are regulated institutions authorized 
to carry out this type of operations, and that they can offer the guarantees required by the Entity.

  Accounting of hedging: DFI’s are initially recorded at their fair value, which is represented by the transaction cost. After initial 
recognition, DFI’s are valued at each reporting period at their fair value and changes in such value are recognized in the consolidated 
statements of income, except if those derivative instruments have been formally designated as and they meet the requirements to 
be considered hedge instruments associated to a hedge relation.

Polices for designating calculation and valuation agents
The fair value of DFIs is reviewed monthly. The calculation or valuation agent used is the same counterparty or financial entity 
with whom the instrument is contracted, who is asked to issue the respective reports at the month-end closing dates specified 
by the Entity.

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Likewise,  as  established  in  the  master  agreements  (ISDA)  that  cover  derivative  financial  operations,  the  respective  calculations 
and  valuations  are  presented  in  the  quarterly  report.  The  designated  calculation  agents  are  the  corresponding  counterparties. 
Nevertheless, the Entity validates all calculations and valuations received by each counterparty.

u.  Revenue recognition

Income generated from ordinary operations is recorded to the extent that future economic benefits are likely to flow into the Entity 
and income can be measured reliably, irrespective of the moment in which payment is made. Income is measured based on the fair 
value of the consideration received or receivable, bearing in mind the payment conditions specified in the respective agreement, 
without including taxes or tariffs. 

Sale of goods
Revenues from the sale of food and beverages are recognized when they are delivered to and/or consumed by customers.

Provision of services
Revenues from services are recognized given the stage of completion, which is generally when the services have been rendered and 
accepted by customers.

  Dividends

Dividend income is recognized when the Entity’s right to collect dividends has been established.

  Royalties

Royalty income is recorded as it is earned, based on a fixed percentage of sub-franchise sales.

4.  CRITICAL ACCOUNTING JUDGMENTS AND KEY SOURCES FOR ESTIMATING UNCERTAINTIES

In the application of the Entity’s accounting policies, which are described in Note 3, the Entity’s management is required to make certain 
judgments, estimates and assumptions about the carrying amounts of assets and liabilities that are not readily apparent from other sources. 
The estimates and assumptions are based on historical experience and other factors that are considered to be relevant. Actual results may 
differ  from  these  estimates.  Estimations  and  assumptions  are  reviewed  on  a  regular  basis.  Changes  to  the  accounting  estimations  are 
recognized in the period in which changes are made, or in future periods if the changes affect the current period and other subsequent periods.

a.  Critical judgments for applying the accounting policies

There are critical judgments, apart from those involving estimations, that the Entity’s management has made in the process of 
applying the Entity´s accounting policies and that have the most significant effect on the amounts recognized in the consolidated 
financial statements.

Control over Food Service Project, S.L. (Grupo Zena) and obligation under put option of non-controlling interest 

  Note 1 and 15 indicates that Grupo Zena is a 71.76% owned subsidiary of Alsea. Based on the contractual agreements executed 
between the Entity and other investors, Alsea is empowered to appoint or remove the majority of the members of the board of 
directors, executive commission and management positions of Grupo Zena, which manage the relevant activities of Grupo Zena. 
Consequently, the Entity’s management concluded that Alsea has the capacity to manage the relevant activities of Grupo Zena and 
therefore has control over it.

Similarly, Alsea has the obligation under the put option to acquire the non-controlling interest of the other investors (purchase option). 
This purchase option can be exercised four years after the acquisition date of Grupo Zena. Alsea’s management has calculated the 
financial liability derived from the contractual requirements in effect at the purchase option date, as well as the current value of the 
financial liability according to the requirements of IAS 32, Financial Instruments. Details of this liability can be consulted in Note 19.

 
 
 
 
 
 
 
 
 
 
 
 
Control over Operadora de Franquicias Alsea, S.A. de C.V. (OFA)

  Note 1 and 15 indicates that OFA is an 80% owned subsidiary of the Entity. Based on the contractual agreements signed by the 
Entity and other investors, the Entity is empowered to appoint and remove most of the members of the board of directors of OFA, 
which has the power to control the relevant operations of OFA. Therefore, the Entity’s management concluded that the Entity has 
the capacity to unilaterally control the relevant activities of OFA and therefore it has control over OFA.

Certain significant decisions, including the following are subject to the unanimous consent of the two stockholders: 1) the approval 
or modification of the budget of the year, and 2) changes to the development schedule, which do not modify the Entity’s control over 
the subsidiary, as established in the master franchise contract.

b.  Key sources of estimation uncertainty

The following are the key assumptions concerning the future, and other key sources of estimation uncertainty at the end of the 
reporting period, that have a significant risk of causing a material adjustment to the carrying amounts of assets and liabilities within 
the next financial year.

1.  Impairment of long-lived assets

The Entity annually evaluates whether or not there is indication of impairment in long-lived assets and calculates the recoverable 
amount when indicators are present. Impairment occurs when the net carrying value of a long-lived asset exceeds its recoverable 
amount, which is the higher of the fair value of the asset less costs to sell and the value in-use of the asset. Calculation of 
the value in-use is based on the discounted cash flow model, using the Entity’s projections of its operating results for the near 
future. The recoverable amount of long-lived assets is subject to uncertainties inherent to the preparation of projections and 
the discount rate used for the calculation.

2.  Useful life of store equipment, leasehold improvements and property

Fixed assets acquired separately are recognized at cost less accumulated depreciation and amortization and accrued losses for 
impairment. Depreciation is calculated based the straight-line method over the estimated useful life of assets. The estimated 
useful life and the depreciation method are reviewed at the end of each reporting period, and the effect of any changes in the 
estimation recorded is recognized prospectively.

3.  Income tax valuation

The Entity recognizes net future tax benefits associated with deferred income tax assets based on the probability that future 
taxable income will be generated against which the deferred income tax assets can be utilized. Evaluating the recoverability 
of  deferred  income  tax  assets  requires  the  Entity  to  prepare  significant  estimates  related  to  the  possibility  of  generating 
future taxable income. Future taxable income estimates are based on projected cash flows from the Entity’s operations and 
the application of the existing tax laws in Mexico. The Entity’s capacity to realize the net deferred tax assets recorded at any 
reporting date could be negatively affected to the extent that future cash flows and taxable income differ significantly from the 
Entity’s estimates.

Additionally, future changes in Mexico’s tax laws could limit the capacity to obtain tax deductions in future periods.

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Annual Report 2015Encendemos el espíritu de la gente ALSEA 
 
 
 
 
 
 
4.  Intangible assets

The period and amortization method of an intangible asset with a defined life is reviewed at a minimum at each reporting date. 
Changes to the expected useful life or the expected pattern of consumption of future economic benefits are made changing the 
period or amortization method, as the case may be, and are treated as changes in the accounting estimations. Amortization 
expenses of an intangible asset with a definite useful life are recorded in income under the expense caption in accordance with 
the function of the intangible asset.

5.  Fair value measurements and valuation processes

Some of the Entity’s assets and liabilities are measured at fair value for financial reporting purposes. The Entity’s Board of 
Directors has set up a valuation committee, which is headed up by the Entity’s Financial Director, to determine the appropriate 
valuation techniques and inputs for fair value measurements.

In estimating the fair value of an asset or liability, the Entity uses market-observable data to the extent it is available. When level 
1 inputs are not available, the Entity engages third party qualified appraisers to perform the valuation. The valuation committee 
works closely with the qualified external appraiser to establish the appropriate valuation techniques and inputs to the model. 

Every three months, the Financial Director reports the findings of the valuation committee to the Entity’s board of directors to 
explain the causes of fluctuations in the fair value of assets and liabilities.

Information about the valuation techniques and inputs used in the determining the fair value of various assets and liabilities are 
disclosed Note 22 i.

6.  Contingencies
  Given their nature, contingencies are only resolved when one or more future events occur or cease to occur. The 
evaluation of contingencies inherently includes the use of significant judgment and estimations of the outcomes of 
future events.

5.  NON-MONETARY TRANSACTIONS

During the year, the Entity carried out the following activities which did not generate or utilize cash, for which reason, they are not 
shown in the consolidated statements of cash flows:

During 2013, the Entity acquired 82% of Starbucks Coffee Chile, S.A. (Starbucks Chile) and formalized the mergers of OFA and Burger 
King Mexicana, S.A de C.V. (“BKM”), whereby the Entity also acquired 28.1% of the shares of OFA held by BKW, with which Alsea’s final 
shareholding in OFA is 80% and in BKW is 20%. The breakdown of those acquisitions and the consideration paid in shares and assumed 
liabilities are shown in Note 15. 

During  October  2014,  Alsea  acquired  71.76%  of  the  capital  stock  of  Food  Service  Project,  S.L.  (“FSP”),  incorporated  in  Spain,  and 
which, together with its subsidiaries, is denominated “Grupo Zena”. Under the terms of this transaction, in this transaction an option to 
purchase and sale was recorded in accordance with IAS 32, Financial Instruments: Presentation, is established (see note 19). 

 
 
 
 
 
 
 
 
6.  CASH AND CASH EQUIVALENTS

For  the  purpose  of  the  consolidated  statements  of  cash  flows,  the  cash  and  cash  equivalents  caption  includes  cash,  banks  and 
investments in money market instruments. The cash and cash equivalents balance included in the consolidated statements of financial 
position and the consolidated statements of cash flows at December 31, 2015, 2014 and 2013 is comprised as follows:

Cash
Investments with original maturities of under three months

$

2015
632,628 $
563,186

2014
589,565 $
523,285

2013
545,708
117,562

Total cash and cash equivalents 

$

1,195,814 $

1,112,850 $

663,270

The Entity maintains its cash and cash equivalents with accepted financial entities and it has not historically experienced losses due to 
credit risk concentration.

7.  CUSTOMERS 

The  accounts  receivable  from  customers  disclosed  in  the  consolidated  statements  of  financial  position  are  classified  as  loans  and 
accounts receivable and therefore they are valued at their amortized cost. 

At December 31, 2015, 2014 and 2013, the customer balance is comprised as follows: 

Franchises
Credit card
Other

Allowance for doubtful accounts (1)

$

2015
332,485 $
163,584
261,971
758,040
(118,097)

2014
359,008 $
188,456
233,084
780,548
(106,799)

2013
213,231 
110,442
90,505
414,178
(54,074)

$

639,943 $

673,749 $

360,104

(1) The estimates presented in the consolidated statements of financial position refer to the balances of doubtful accounts aged more 
than  90  days  involving  franchisees.  The  estimates  recognized  mainly  for  the  concept  are  $  $118,097,  $106,799  and  $54,074  in 
2015, 2014 and 2013, respectively. These estimates plus certain guarantees cover the overdue amount. The recognized impairment 
represents the difference between the book values of these customer account receivables and the current value of the resources 
expected from their settlement. The Entity does not hold any collateral for these balances.

The average credit term for the sale of food, beverages, containers, packaging, royalties and other items to owners of sub-franchises is 
from 8-30 days. Starting from the day next dates of the contractual maturity are generated interests on the defeated balance at moment 
of settlement. The rate comprises the Mexican Interbank Equilibrium Rate (TIIE) plus 5 points and is multiplied by 2. 

39

Annual Report 2015Encendemos el espíritu de la gente ALSEA 
 
 
 
Following is the aging of past due but unimpaired accounts receivable:

15-60 days
60-90 days
More than 90 days

Total

2015
43,648
9,230
95,161

$

2014
28,739
11,443
97,270

$

2013
37,376
12,327
73,615

148,039

$

137,452

$

123,318

$

$

Average time overdue (days)

60

65

77

The  concentration  of  credit  risk  is  limited  because  the  balance  is  composed  of  franchisees  which  are  supported  or  controlled  by  a 
service contract and / or master franchise; likewise consists of balances with from financial institutions cards, which are recovered 
within from 15 days.

8.  INVENTORIES

At December 31, 2015, 2014 and 2013, inventories are as follows:

Food and beverages
Containers and packaging
Other (1)
Obsolescence allowance

Total

2015
1,083,807 $
84,235
214,983
(5,044)

2014
836,993 $

78,966
145,850
(6,635)

2013
491,256
57,682
99,403
(6,461)

1,377,981 $

1,055,174 $

641,880

$

$

(1) Concepts are of toys, uniforms, cleaning utensils, kitchen appliances and souvenirs.

Inventories recognized under cost of sales for inventory consumption in the period related to continuous operations totaled $10,149,276, 
$7,277,438 and $5,227,739 for the years ended December 31, 2015, 2014 and 2013, respectively. The balances in 2014 and 2013 do not 
include information from discontinued operations, referred to in note 29.

9.  ADVANCE PAYMENTS

Advance payments were made for the acquisition of:

Insurance and other services
Inventories
Lease of locales

Total

2015
220,783 $

62,249
39,354

2014
267,635 $
202,051
33,533

2013
136,796
134,459
33,068

322,386 $

503,219 $

304,323

$

$

 
 
 
 
 
 
10.  STORE EQUIPMENT, LEASEHOLD IMPROVEMENTS AND PROPERTY

a. Store equipment, leasehold improvements and properties are as follows:

Buildings

Store 
equipment

Leasehold 
improvements

Capital lease

Transportation 
equipment

Computer 
equipment

Production 
equipment

Office 
furniture 
and 
equipment

Construction 
in process

Total

$

212,855 $ 2,231,978 $

3,260,274 $            

- $

98,679 $

364,749 $

588,464 $

82,813 $

506,834 $ 7,346,646

93,449

263,512

              -

91,529

375,472

264,705

              -

              -

27,091

180

94,508

4,690

194,299

              -

10,533

1,408

68,684

31,860

1,127,548

394,372

              -

99,936

38,202

              -

              -

              -

              -

15,316

              -

153,454

              -
(7,139)

(70,620)
(60,775)

(25,561)
(116,515)

              -
-

(10,519)
(2,100)

(10,750)
(13,206)

(2,096)
-

(176)
(4,269)

              -
(18,560)

(119,722)
(222,564)

299,165

2,555,560

3,796,577

              -

113,331

439,991

780,667

105,625

588,818

8,679,734

65,708
432,266
              -

746,674
1,030,175
38,875

659,201
1,807,732
157,970

              -
321,351
              -

36,228
39,854
2,266

74,360
51,803
5,478

72,332
97,969
             -

107,857
60,523
12,149

233,813
325,936
              -

  1,996,173
4,167,609
216,738

              -
              -

(239,161)
(22,828)

(134,656)
(96,367)

(32,923)
              -

(18,912)
(740)

(13,098)
(6,279)

(8,588)
(1,930)

(3,720)
(5,019)

              -
(3,288)

(451,058)
(136,451)

797,139

4,109,295

6,190,457

288,428

172,027

552,255

940,450

277,415

1,145,279

14,472,745 

14,783
              -
(5,617)

1,153,047
(183,125)
(58,817)

1,239,062
(335,952)
(98,739)

              -
              -
              -

41,315
(23,113)
(1,826)

205,232
(23,962)
(4,945)

41,196
(5,903)
(1,076)

36,161
(163)
(4,649)

254,022
              -
(11,976)

2,984,818
(572,218)
(187,645)

$

806,305 $ 5,020,400 $

6,994,828 $

288,428 $

188,403 $

728,580 $

974,667 $

308,764 $ 1,387,325 $ 16,697,700

Cost
Balance as of 
January 1, 2013
Acquisitions

Business 
acquisition
Valuation 
adjustment  
(note 2a)
Disposals
Adjustment for 
currency conversion

Balance as of 
December 31, 2013

Acquisitions
Business acquisition
Valuation 
adjustment  
(note 2a)
Disposals
Adjustment for 
currency conversion

Balance as of 
December 31, 2014

Acquisitions
Disposals
Adjustment for 
currency conversion

Balance as of 
December 31, 2015

41

Annual Report 2015Encendemos el espíritu de la gente ALSEA 
  
              
              
 
Buildings

Store 
equipment

Leasehold 
improvements

Capital lease

Transportation 
equipment

Computer 
equipment

Production 
equipment

Office 
furniture 
and 
equipment

Construction 
in process

Total

$

69,743 $

983,230 $

1,573,894 $

            - $

63,432 $

235,501 $

453,308 $

43,430 $

            - $ 3,422,538 

  7,296

240,616

267,480

              -

16,271

57,799

28,014

4,748

              -

622,224

(16)

(21,057)

              -

              -

(879)

(10,602)

              -

(1,990)

              -

(34,544)

               -

(65,424)

(10,557)

               -

(7,628)

(9,498)

(1,622)

(152)

              -

(94,881)

77,023

1,137,365

1,830,817

              -

71,196

273,200 

479,700

46,036

              -

 3,915,337

7,848

400,780

399,389

11,031

29,075

72,539

48,654

9,560

              -

978,876

               -

(15,678)

(22,622)

              -

(444)

(5,504)

(1,496)

(3,737)

              -

(49,481)

               -

(98,798)

(247,797)

(16,212)

(13,933)

(11,537)

(4,327)

(420)

              -

(393,024)

84,871

1,423,669

1,959,787

(5,181)

85,894

328,698

522,531

51,439

               -

4,451,708

8,743

633,620

727,164

14,708

33,161

112,523

45,595

20,827

               -

1,596,341

               -

(22,824)

(42,948)

              -

(1,094)

(3,406)

(1,490)

3

               -

(71,759)

                -

(141,946)

(229,691)

              -

(20,106)

(22,056)

(2,421)

(146)

               -

(416,366)

$

93,614 $ 1,892,519 $

2,414,312 $

9,527 $

97,855 $

415,759 $

564,215 $

72,123 $             

- $

5,559,924

$

222,142 $

1,418,195 $

1,965,760 $              

- $

42,135 $

166,791 $

300,967 $

59,589 $

588,818 $ 4,764,397

$

712,268 $ 2,685,626 $

4,230,670 $

293,609 $

86,133 $

223,557 $

417,919 $

225,976 $

1,145,279  $ 10,021,037   

$

712,691 $

3,127,881 $

4,580,516 $

278,901 $

90,548 $

312,821 $

410,452 $

236,641 $ 1,387,325 $ 11,137,776

Depreciation
Balance as of 
January 1, 2013
Charge for 
depreciation for 
the year
Adjustment 
for currency 
conversion
Disposals

Balance as of 
December 31, 2013

Charge for 
depreciation for 
the year
Adjustment 
for currency 
conversion
Disposals

Balance as of 
December 31, 2014

Charge for 
depreciation for 
the year
Adjustment 
for currency 
conversion
Disposals

Balance as of 
December 31, 2015

Net cost

Balance as of 
December 31, 2013 
as adjusted 

Balance as of 
December 31, 2014 
as adjusted 

Balance as of 
December 31, 2015

11. INTANGIBLE ASSETS

a. 

Intangible assets are comprised as follows:

Cost
Balance as of January 1, 2013 $

Acquisitions
Business acquisition
Adjustment for currency 
conversion
Valuation adjustment 
(note 2a)
Disposals

Balance as of December 31, 
2013 as adjusted
Acquisitions
Business acquisition
Adjustment for currency 
conversion
Valuation adjustment 
(note 2a)
Disposals

Balance as of December 31, 
2014 as adjusted
Acquisitions
Adjustment for currency 
conversion
Disposals

Balance as of December 
31, 2015

Brand rights

Commissions 
for store 
opening

Franchise and 
use of locale 
rights

Licenses and 
developments

Goodwill

Total

$

1,566,528
9,789
17,985
(24,015)

$

386,743
11,489
               -
(14,239)

564,660

               -

(649)

(2,860)

2,134,298

381,133

94,824
782,103
8,986

243
             -
143

387,620
212,177
18,366
(3,441)

87,008

(110)

701,620

158,933
16,241
2,577

$

348,372
105,973
113
(838)

$

992,748   $

               -
789,877
               -

3,682,011 
339,428
826,341
(42,533)

(1,372)

(528,149)

122,147

(66)

               -

(3,685)

452,182

1,254,476

4,923,709

77,308
38,072
5,258

62,676
9,016,715
42,175

393,984
9,853,131
59,139

4,795,642

              -

              -

              -

(3,494,777)

1,300,865

(2,598)

(2,875)

(4,241)

(359)

             -

(10,073)

7,813,255 

378,644

94,601
15,359

(9,313)

603
(1,031)

(8,227)

875,130

173,013
(6,574)

(5,219)

572,461

6,881,265

16,520,755

143,255
(841)

              -
              -

411,472
6,913

(275)

              -

(23,034)

$

7,913,902

$

369,989

$

1,036,350

$

714,600

$

6,881,265

$

16,916,106

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Annual Report 2015Encendemos el espíritu de la gente ALSEA 
 
 
 
 
 
 
 
 
 
 
 
 
 
Brand rights

Commissions 
for store 
opening

Franchise and 
use of locale 
rights

Licenses and 
developments

Goodwill

Total

$

438,948
166,703
(6,182)

$

366,528
17,916
(13,946)

$

178,415
41,756
(1,414)

$

262,337
71,756
(207)

$

16,953
               -
               -

1,263,181 
298,131 
(21,749)

(252)

(652)

(951)

(42)

               -

(1,897)

599,217

369,846

217,806

333,844

16,953

1,537,666 

206,596
6,514

3,800
114

(1,312)

(2,634)

65,861
7

(3,692)

78,187
6,078

              -
              -

354,444
12,713

(51)

              -

(7,689)

811,015

371,126

279,982

418,058

16,953

1,897,134

128,657 
(593)

9,693 
(3,243)

95,598 
(3,243) 

  117,608 
(357) 

              -
              -

 351,556 
(7,436) 

 (3,880)

(10,472)

 (1,732)

 (68)

              -

   (16,152)

Amortization 

Balance as of January 1, 2013

$

Amortization
Adjustment for currency 
conversion
Disposals

Balance as of December 31, 
2013 as adjusted
Amortization
Adjustment for currency 
conversion
Disposals

Balance as of December 31, 
2014 as adjusted
Amortization
Adjustment for currency 
conversion
Disposals

Balance as of December 
31, 2015

$

935,199

$

367,104

$

370,605

$

535,241

$

16,953

$

2,225,102

Brand rights

Commissions 
for store 
opening

Franchise and 
use of locale 
rights

Licenses and 
developments

Goodwill

Total

Net cost

Balance as of December 31, 
2013 as adjusted 

Balance as of December 31, 
2014 as adjusted 

Balance as of December 
31, 2015

$

$

$

1,535,081

$

11,287

$

483,814

$

118,338

$

1,237,523

$

3,386,043

7,002,240

$

7,518

$

595,148

$

154,403

$

6,864,312

$

14,623,621

6,978,703

$

2,885

$

665,745

$

179,359

$

6,864,312

$

14,691,004

12. OPERATING LEASE AGREEMENTS

a.  Operating leases

The real estate housing the majority of the stores of Alsea are leased from third parties. In general terms, lease agreements signed 
for the operations of the Entity’s establishments are for a term of between five and ten years, with fixed rates set in pesos. Lease 
payments are generally revised annually and they increase on the basis of inflation. Alsea considers that it depends on no specific 
lessor and there are no restrictions for the entity as a result of having signed such agreements. 

Some of the Entity’s subsidiaries have signed operating leases for company vehicles and computer equipment.

In  the  event  of  breach  of  any  of  the  lease  agreements,  the  Entity  is  required  to  settle  in  advance  all  its  obligations,  including 
payments and penalties for early termination, and it must immediately return all vehicles to a location specified by the lessor.

Rental expense derived from operating lease agreements related to the real estate housing the stores of the different Alsea brands 
are as follows:

Rental expense

a.  Commitments non-cancellable operating leases

Less than a year
Between one and five years

b.  Financial lease liabilities

$

$

2015
2,851,083

$

2014
1,805,853

$

2013
1,257,559

2015
1,744,166
7,833,383

$

2014
1,533,805
6,888,298

$

2013
917,838
4,061,677

From 2014, the Company has entered into leases that qualify as finance in the VIPS brand, which are recorded at present value of 
minimum lease payments or the market value of the property, whichever is less, and are amortized over the period of the lease 
renewals considering them.

45

Annual Report 2015Encendemos el espíritu de la gente ALSEA 
 
 
 
 
Future minimum lease payments and the present value of the minimum lease payments are summarized below:

No more than one year
More than one year and not more than five years
More than five years

Less future finance charges

Minimum lease payments

No more than one year
More than one year and not more than five years
More than five years

Present value of minimum lease payments

Included in the consolidated financial statements as:

Short-term financial liability
Long-term financial liability

Minimum payments of leases

$

$

2015
32,789
97,195
566,261
696,245
(381,915)

2014
33,723
162,569
533,685
729,977
(407,757)

$

314,330

$

322,220

Present value of minimum payments 
of leases

$

$

$

$

2015
7,190
20,398
286,742

$

2014
7,878
33,651
280,691

314,330

$ 

322,220

2015

2014

7,190
307,140

$

7,878
314,342

314,330

$

322,220

 
 
13. INVESTMENT IN SUBSIDIARIES

a.  The Entity’s shareholding in the capital stock of its main subsidiaries is as follows:

Principal activity

Name of Subsidiary
Panadería y Alimentos para Food Service, S.A. de C.V. Distribution of Alsea brand foods
Café Sirena, S. de R.L de C.V.
Operadora de Franquicias Alsea, S.A. de C.V. 
Operadora y Procesadora de Productos de 
Panificación S.A. de C.V.
Gastrosur, S.A. de C.V.
Fast Food Sudamericana, S.A.
Fast Food Chile, S.A.
Starbucks Coffee Argentina, S.R.L
Dominalco, S.A.
Servicios Múltiples Empresariales ACD S.A. de 
C.V. SOFOM E.N.R
Asian Bistro Colombia, S.A.S
Asian Bistro Argentina S.R.L.
Operadora Alsea en Colombia, S.A.
Asian Food Ltda.
Grupo Calpik, S.A.P.I. de C.V.

Operator of the Starbucks brand in Chile
Operator of the Burger King brand in Mexico
Operator of the Domino’s Pizza brand in Mexico

Operator of the Chili’s Grill & Bar brand in Mexico
Operator of the Burger King brand in Argentina
Operator of the Burger King brand in Chile
Operator of the Starbucks brand in Argentina
Operator of the Domino’s Pizza brand in Colombia
Operator of Factoring and Financial Leasing in 
Mexico
Operator of the P.F. Chang’s brand in Colombia
Operator of the P.F. Chang’s brand in Argentina
Operator of the Burger King brand in Colombia
Operator of the P.F. Chang’s brand in Chile
Operator of the California Pizza Kitchen brand in 
Mexico
Operator of the P.F. Chang’s Chang´s and Pei Wei 
in Mexico
Distributor of foods and production materials for 
the Alsea and related brands
Operator of Italianni’s brand
Operator of Italianni’s brand
Operator of Italianni’s brand
Operator of Italianni’s brand
Operator of the Starbucks brand in Chile

Italcafe, S.A. de C.V.
Grupo Amigos de San Ángel, S.A. de C.V.
Grupo Amigos de Torreón, S.A. de C.V.
Grupo Amigos de Perisur, S.A. de C.V.
Starbucks Coffee Chile, S.A. 
Distribuidora e Importadora Alsea Colombia S.A.S. Distributor of food and supplies for Alsea brands 

Estrella Andina S.A.S.
Operadora Vips S. de R.L. de C.V.
OPQR, S.A de C.V. 
Food Service Project, S.L (Grupo Zena)

in Colombia
Operator of the Starbucks brand in Colombia 
Operator of Vips brand
Operator Brand Cheesecake Factory in Mexico
Operator of Spain

Especialista en Restaurantes de Comida Estilo 
Asiática, S.A. de C.V.
Distribuidora e Importadora Alsea, S.A. de C.V.

2015
100%
100%
80.00%
100%

100%
100%
100%
100%
93.25%
100%

100%
100%
94.91%
100%
100%

100%

100%

100%
100%
100%
100%
100%
100%

70.00%
100%
100%
71.76%

2014
100%
100%
80.00%
100%

100%
100%
100%
100%
95.00%
100%

100%
100%
95%
100%
100%

100%

100%

100%
89.77%
100%
100%
100%
100%

70.00%
100%
100%
71.76%

2013
100%
100%
80.00%
100%

100%
100%
100%
100%
95.00%
100%

100%
100%
95%
100%
100%

100%

100%

100%
89.77%
100%
100%
100%
-

70.00%
-
-
-

47

Annual Report 2015Encendemos el espíritu de la gente ALSEA14. INVESTMENT IN SHARES OF ASSOCIATED COMPANIES

Investment in the non-controlling interest of Blue Stripes Chile 
During May 2015, Alsea reached an agreement to contribute 33% of the capital stock of Blue Stripes Chile, entity incorporated in Chile. 
Initial contribution by Alsea amounted to $6,477, recognized in the consolidated statements of financial position as investment in shares 
of associated companies. The remaining 67% was contributed by Grupo Axo, associated company. In accordance with the bylaws, Alsea 
will not have control over such operation.

Investment in the non-controlling interest of Stripes Chile 
During August 2014, Alsea reached an agreement to contribute 33% of the capital stock of Stripes Chile, entity incorporated in Chile. 
Initial  contribution  by  Alsea  amounted  to  $4,041,  recognized  in  the  consolidated  statements  of  financial  position  as  investment  in 
associated companies. The remaining 67% was contributed by Grupo Axo, associated company. In accordance with the bylaws, Alsea 
will not have control over such operation.

  Acquisition of the non-controlling interest of Grupo Axo

In June 2013, Alsea reached an agreement to acquire 25% of the capital stock of Grupo Axo. The respective carrying entry was made 
in the consolidated statements of financial position as investments in shares of associated companies, and that operation gave rise 
goodwill of $559,887, which is included in the balance of the investment.

Goodwill arising from the acquisition of Grupo Axo resulted from the consideration paid, which included the amounts of the benefits of 
new businesses, mainly the sale of international brands of clothes and cosmetics, from which growth is expected through a development 
plan. Those benefits are recognized separately in goodwill because they fail to meet the recognition criteria for identifiable intangible 
assets. 

At December 31, 2015, 2014 and 2013, the investment in shares of associated companies is comprised of the Entity’s direct interest in 
the capital stock of the companies listed below:

(%)

Interest in associated company

2015
25.00%

 2014
25.00%

2013 Main operations
25.00% Sales of prestigious 

$

31/12/2015
892,169

$

31/12/2014
826,067

$

31/12/2013
788,665

33.33%

-

33.33%

33.33%

brands of clothes and 
accessories in Mexico

- Sales of prestigious 

brands of clothes and 
accessories in Chile
- Sales of prestigious 

brands of clothes and 
accessories in Chile

6,511

            -

            -

24,282

3,757             

            -

$

922,962

$

829,824

$

788,665

Grupo Axo (2)

Blue Stripes 
Chile SPA (1) 

Stripes Chile 
SPA (3)

Total

 
 
 
 
 
 
 
(%)

Interest in associated company

2015
25.00%

2014
25.00%

2013 Main operations
25.00% Sales of prestigious 

$

31/12/2015
27,396

$

31/12/2014
32,663

$

31/12/2013
43,582

33.33%

-

33.33%

33.33%

brands of clothes and 
accessories in Mexico

- Sales of prestigious 

brands of clothes and 
accessories in Chile
- Sales of prestigious 

brands of clothes and 
accessories in Chile

2            

            -

305

(410)

-

-

$

27,703

$

32,253

$

43,582

Grupo Axo, 

Blue Stripes 
Chile SPA (1) 

Stripes Chile 
SPA 

Total

(1) Stripes Chile SPA is a direct subsidiary of Grupo Axo together with another subsidiary of the Entity.
(2) In 2015 and 2014, contributions were made to increase the capital in Grupo Axo, by $38,706 and $4,739, respectively.
(3) In 2015, the contribution to the capital increase of $20,220 in Stripes Chile made.

Stripes Chile SPA
Total assets, liabilities, equity and profit and losses of the associated company are as follows:

Current assets

Non-current assets

Current liabilities

Income

Net profit (loss) for the period

$

$

$

$

$

2015
43,621

55,315

26,081

2015
85,486

915

$

$

$

$

$

2014
15,609

4,731

9,068

01/08/2014 al 
31/12/2014
10,764

(1,230)

49

Annual Report 2015Encendemos el espíritu de la gente ALSEA           
 
 
 
Blue Stripes Chile SPA

Total assets, liabilities, equity and profit and losses of the associated company are as follows:

Current assets

Non-current assets

Current liabilities

Income

Net profit for the period

  Grupo Axo, S.A.P.I. de C.V.

The associated company’s total assets, liabilities and equity and its results are as follows: 

Current assets

Non-current assets

Current liabilities

Non-current liabilities

Revenues

Net profit for the period 

2015
2,380,902

3,169,338

1,733,052

2,488,060

2015
4,504,291

109,584

$

$

$

$

$

$

$

$

$

$

$

$

2014
1,551,287

1,276,883

752,650

1,010,797

2014
2,531,914

130,654

2015
16,478

9,531

6,475

01/06/2015 al 
31/12/2015
11,904

5

2013
1,435,557

911,862

997,003

435,302

2013
1,207,860

174,328

$

$

$

$

$

$

$

$

$

$

$

 
 
The reconciliation of the financial information summarized above regarding the carrying value of the interest in Grupo Axo is as follows: 

Net assets of the associated company

Entity’s interest in Grupo Axo 
Plus: goodwill

Carrying value of the Entity’s interest in Grupo Axo

2015
1,329,128

332,282
559,887

$

$

2014
 1,064,723

266,180
559,887

$

$

2013
 919,114

228,778
559,887

892,169

$

826,067

$

788,665

$

$

$

15. BUSINESS COMBINATION

The following transactions classify as a business combination and have been recognized by utilizing the purchase method as of the 
acquisition date based on the following steps: 

i.-  Recognize and value the assets, liabilities and non-controlling interest. 
ii.- In a business combination performed by stages, the buyer revalues its equity in the acquired entity prior to the acquisition date at 

face value to recognize the resulting profit or loss, as the case may be in results. 

iii.- Identify intangible assets and determine goodwill. 

  Acquisition of Grupo Zena

In October 2014, the process to acquire of Food Service Group, S.A. and Tuera 16, S.A., S.C.R., entities resident in Luxembourg and 
Spain, respectively, was concluded. The acquisition involved 71.76% of the common stock of the company denominated as Food Service 
Project, S.L. (“FSP”), an entity incorporated according to the laws of Spain and which, in conjunction with its subsidiaries, is known as 
“Grupo Zena”. 

The acquisition amount was $102,872 Euros, payable in cash (equal to $1,794,245).

The acquisition does not consider any contingent payment. The transaction establishes an obligation under put option involving 28.24% of 
common stock four years after the acquisition date, which was recorded according to IAS 32, Financial Instruments: Presentation (Note 19).

51

Annual Report 2015Encendemos el espíritu de la gente ALSEA 
 
 
 
 
 
 
 
In October 2015, the acquisition measurement period concluded. An analysis of the assignment of the acquisition cost based on the 
fair values of the acquired net assets at the acquisition date is presented below. Certain interim accounting changes were made to the 
acquisition at that date, as detailed below:

Concept
Current assets:

Cash and cash equivalents
Accounts receivable and other accounts receivable

Non-current assets:

Store equipment, leasehold improvements and property, net 
Intangible assets
Reassigning Goodwill included in Grupo Zena 
Deferred income taxes

Current liabilities:

Suppliers and other accounts payable

Non-current liabilities:
Deferred income taxes
Long-term debt 
Other long-term liabilities
Fair value of net assets 
Considerations paid in cash
Fair value of non-controlling interest
Total consideration paid

Preliminary
book entry

Adjustment 
for valuation

Fair
value

$

89,287  $

245,968

1,231,979
470,473
1,313,786
174,859

            -
              -

$

89,287 
245,968

261,998
1,222,642
(1,313,786)
              -

1,493,977
1,693,115
              -
174,859

(1,279,228)

              -

(1,279,229)

(1,845,132)
(165,459)
236,533
1,794,245
706,098
2,500,343

(445,393)
              -
               -
(274,540)
              -
(101,521)
(101,521)

(445,393)
(1,845,132)
(165,459)
(38,007)
1,794,245
604,577
2,398,822

Goodwill

$

2,263,810

$

173,018

$

2,436,829

Goodwill arising from the acquisition of Grupo Zena derives from the price paid, which includes amounts in relation to the benefits of 
operating 427 stores for which market growth is expected based on a development plan over the next five years, as well the adjacent 
benefits, mainly the growth in income, operating synergies and the purchase of supplies. Those benefits are recognized separately in 
goodwill because they fail to meet the recognition criteria for identifiable intangible assets. 

As from the acquisition date and until December 31, 2014, Grupo Zena has contributed $1,468,036 to revenues and $118,487 to the 
profit for the period. If the acquisition had occurred at beginning of year, Alsea’s consolidated net profit for the period, according to IFRS, 
would have been $496,005 and revenues would have been $26,464,123. Acquisition expenses related to this transaction amounted to 
$12,096, which is shown within other expenses.

  None of the goodwill arising on these acquisitions is expected to be deductible for tax purposes. 

  Net  cash  flows  related  to  the  acquisition  of  the  subsidiary  total  $1,704,958,  corresponding  to  the  consideration  paid  in  cash  of 

$1,794,245, less cash and cash and cash equivalent balances acquired in the amount of $89,287.

 
 
 
 
  Acquisition of VIPS

In April 2014, the process to acquire 100% of the equity of VIPS (the restaurant division of Grupo Wal-Mart, described in Note 1) was 
concluded. Based on the agreement executed between Alsea and Wal-Mart de México, S.A.B. de C.V., the final acquisition price was 
$8,200,000. Additional expenses of $516,753 were incurred by the parties, thereby resulting in a total price of $8,716,753.

The acquisition does not consider any contingent payment.

In March 2015, the acquisition measurement period concluded. An analysis of the assignment of the acquisition cost based on the fair 
values of the acquired net assets at the acquisition date is presented below. Certain interim accounting changes were made to the 
acquisition at that date, as detailed below:

Concept
Current assets:

Cash and cash equivalents
Accounts receivable and other accounts receivable

Non-current assets:

Store equipment, leasehold improvements and property, net 
Intangible assets
Deferred income taxes

Current liabilities:

Accrued expenses and employee benefits  

Non-current liabilities:
Deferred income taxes
Other long-term liabilities

Fair value of net assets 

Considerations paid in cash

Goodwill

Preliminary
book entry

Adjustment 
for valuation

Fair
Value

$

605,400
304,964

$

            -
              -

$

605,400
304,964

2,935,630
365,944
201,845

(45,260)
3,573,000
16,427

2,890,370
3,938,944
218,272

(700,918)

(22,872)

(723,790)

(366,651)
3,346,214

(1,209,453)
              -
2,311,842

(1,209,453)
(366,651)
5,658,056

8,716,753

              -

8,716,753

$

5,370,539

$

(2,311,842)  $

3,058,697

Goodwill arising from the acquisition of VIPS derives from the price paid, which includes amounts in relation to the benefits of operating 
360 stores for which market growth is expected based on a development plan over the next five years, as well the adjacent benefits, 
mainly the growth in income, operating synergies and the purchase of supplies. 

Those benefits are recognized separately in goodwill because they fail to meet the recognition criteria for identifiable intangible assets. 
None of the goodwill arising on these acquisitions is expected to be deductible for tax purposes. 

  Net cash flows related to the acquisition of the subsidiary total $8,111,353, corresponding to the consideration paid in cash of $8,716,753, 

less cash and cash and cash equivalent balances acquired for $605,400.

53

Annual Report 2015Encendemos el espíritu de la gente ALSEA 
 
 
 
 
 
As from the acquisition date and until December 31, 2014, VIPS has contributed $4,016,325 to consolidated revenues and $111,628 
to the profit before income taxes for the period. If the acquisition had occurred at beginning of year, Alsea’s consolidated net profit 
for the period would have been $683,119 and revenues would have been $24,723,880. Acquisition expenses related to this transaction 
amounted to $9,357, which is shown within other expenses.

  Acquisition of the controlling interest in Starbucks Coffee Chile

In September 2013, Alsea acquired 82% of Starbucks Coffee Chile, S.A. (Starbucks Chile), which operates the Starbucks restaurants in 
Chile. Through this transaction, the shareholding and voting rights of Alsea increased from 18% to 100%, thus allowing the Entity to 
acquire control, while constituting a business combination recorded by means of the purchase method according to IFRS.

In August 2014, the acquisition measurement period concluded. An analysis of the assignment of the acquisition cost based on the 
fair values of the acquired net assets at the acquisition date is presented below. Certain interim accounting changes were made to the 
acquisition at that date, as detailed below:

Concept
Current assets

Cash and cash equivalents
Accounts receivable and other accounts receivable

Non-current assets:

Store equipment, leasehold improvements and property, net 
Intangible assets
Deferred income taxes

Current liabilities:

Suppliers and other accounts payable

Non-current liabilities:

Other long-term liabilities
Fair value of net assets 

Fair value of non-controlling interest
Consideration paid in cash
Total consideration paid

Preliminary
book entry

Adjustment 
for valuation

$

128,656  $

89,427

141,993
6,132
             -

            -
              -

$

21,758
558,180
(173,981)

Fair
value

128,656
89,427

163,751
564,312
(173,981)

(88,683)

              -

(88,683)

(13,124) 

264,401

47,593
928,595
976,188

               -
405,957

62,683
              -
62,683

(13,124) 

670,358

110,276
928,595
1,038,871

Goodwill

$

711,787

$

(343,274) $

368,513

Goodwill arising from the acquisition of Starbucks Coffee Chile derives from the price paid, which included amounts in relation to the 
benefits of operating 44 stores for which market growth is expected based on a development plan over the next five years in Chile, 
as  well  the  adjacent  benefits,  mainly  the  growth  in  income,  operating  synergies  and  the  purchase  of  supplies.  Those  benefits  are 
recognized separately in goodwill because they fail to meet the recognition criteria for identifiable intangible assets. 

As  from  the  acquisition  date,  Starbucks  Chile  has  contributed  $231,131  to  consolidated  revenues  and  $32,772  to  the  profit  before 
income taxes for the period. If the acquisition had occurred on January 1, 2013, Alsea’s consolidated net profit for the period would have 
been $694,362 and revenues would have been $16,087,950. Acquisition expenses related to this transaction amounted to $1,028, which 
is shown under other expenses.

 
 
 
 
 
  Net cash flows related to the acquisition of the subsidiary total $799,939, corresponding to the consideration paid in cash of $928,595, 

less cash and cash and cash equivalent balances acquired for $128,656.

  Acquisition of Burger King Mexicana

In  April  2013,  the  acquisition  of  the  BURGER  KING®  master  franchise  in  Mexico  concluded.  According  to  the  strategic  association 
agreement signed by Alsea and Burger King Worldwide Inc. (BKW), the BKW subsidiary in Mexico, Burger King Mexicana, S.A. de C.V. 
(BKM)  was  merged  with  OFA,  a  subsidiary  of  Alsea,  with  the  latter  as  the  surviving  company  and  operator  of  204  BURGER  KING®  
restaurants in Mexico. After the merger concluded, Alsea also acquired 28.1% of the shares of OFA held by BKW, after which Alsea’s final 
shareholding in OFA is 80% and BKW´s final shareholding in OFA is 20%.

Given  that  the  operation  was  considered  the  acquisition  of  is  business,  the  related  acquisition  accounting  was  applied  as  of  the 
acquisition date and according to IFRS. The acquisition price did not include any contingent consideration.

In April 2014, the acquisition measurement period concluded. An analysis of the assignment of the acquisition cost based on the fair 
values of the acquired net assets at the acquisition date is presented below. Certain interim accounting changes were made to the 
acquisition at that date, as detailed below:

Concept
Current assets

Cash and cash equivalents
Accounts receivable and other accounts receivable

Non-current assets:

Store equipment, leasehold improvements and property, net 
Intangible assets
Deferred income taxes
Non-current liabilities:

Other long-term liabilities
Fair value of net assets 

Consideration paid in actions
Consideration paid in cash
Total consideration paid

Goodwill

Preliminary
book entry

Adjustment 
for valuation

$

47,828
58,300

$

            -
              -

$

283,531
25,843
62,803

(73,547) 
404,758

217,534
333,895
551,429

131,697
92,116
(67,144)

 (26,847)
129,822

7,629
              -
7,629

Fair
value

47,828
58,300

415,228
117,959
(4,341)

(100,394)
534,580

225,163
333,895
559,058

$

146,671  $

(122,193) $

24,478

The consideration paid in OFA shares, which is in the measurement phase, totals $225,163 and comprises 20% of its stockholders’ 
equity.

Goodwill  arising  from  the  acquisition  of  Burger  King  Mexicana  derives  from  the  price  paid,  which  included  amounts  related  to  the 
benefits of operating 204 stores (97 acquired and 107 own stores), for which market growth is expected based on a development plan 
over the next five years, as well the adjacent benefits, mainly the growth in income, operating synergies and the purchase of supplies 
resulting from the merger of the Burger King brand in Mexico. Those benefits are recognized separately in goodwill because they fail to 
meet the recognition criteria for identifiable intangible assets.

55

Annual Report 2015Encendemos el espíritu de la gente ALSEA 
 
 
 
 
 
During 2013, as from the acquisition date, Burger King Mexicana contributed $564,376 to revenues and $3,756 to the profit before 
income taxes for the period. If the acquisition had occurred on January 1, 2013, Alsea’s consolidated net profit for the period would have 
been $647,842 and revenues would have been $15,893,611. Acquisition expenses related to this transaction amounted to $1,101, which 
is shown under other expenses.

  Net cash flows related to the acquisition of the subsidiary total $288,067, corresponding to the consideration paid in cash of $333,895, 

less cash and cash and cash equivalents balances acquired totaling $47,828.

16. GOODWILL

Goodwill is comprised as follows:

Item
Balance as of January 1, 2013 

Burger King Mexicana
Starbucks Coffee Chile

Balance as of December 31, 2013 (as restated)

Starbucks Coffee Chile
VIPS
Foster’s Hollywood
La Vaca Argentina
Burger King
Domino’s Pizza
Il Tempietto
Cañas y Tapas

Balance as of December 31, 2014 (as restated)

Balance as of December 31, 2015

$

Amount
975,795 
24,478
237,250 

1,237,523
131,263
3,058,697
198,598
3,270
1,219,404
1,008,342
377
6,838

6,864,312 

$

6,864,312

 
 
  Assignment of goodwill to cash generating units 

In order to carry out impairment tests, goodwill was assigned to the following cash generating units:

Concept
Burger King 
Domino’s Pizza
Chili’s
Italianni’s
VIPS
Starbucks Coffee
Foster’s Hollywood
La Vaca Argentina
Il Tempietto
Cañas y Tapas

$

$

2015
1,336,967
1,078,622
26,614
785,816
3,058,697
368,513
198,598
3,270
377
6,838

$

2014
1,336,967
1,078,622
26,614
785,816
3,058,697
368,513
198,598
3,270
377
6,838

2013
117,563
70,280
26,614
785,816
            -
237,250
            -
            -
            -
            -

$

6,864,312

$

6,864,312

$

1,237,523

At December 31, 2015, 2014 and 2013, studies performed on impairment testing concluded that goodwill shows no signs of impairment.

17. LONG-TERM DEBT

Long-term debt at December 31, 2015, 2014 and 2013 is comprised of unsecured loans, as shown below:

Single loans

Less current maturities

Long-term maturities

Maturities
2014-2025

Average annual 
interest rate
4.11-8.07%   $

2015
5,753,546
734,824

$

2014
8,747,823
1,377,157

$

2013
2,554,767
388,486

$

5,018,722

$

7,370,666

$

2,166,281

Annual long-term debt maturities at December 31, 2015 are as follows:

Year
2017
2018
2019
2020

$

Amount
882,402
502,281
2,433,871
1,200,168

$

5,018,722

Bank loans include certain affirmative and negative covenants, such as maintaining certain financial ratios. At December 31, 2015, 2014 
and 2013, all such obligations have been duly met.

57

Annual Report 2015Encendemos el espíritu de la gente ALSEA 
 
 
 
 
18. DEBT INSTRUMENTS

In March 2015, Alsea placed of debt instruments worth $3,000,000 over 5 years as from the issuance date, maturing in March 2020. 
Those instruments will accrue interest at the 28-day TIIE rate plus 1.10 percentage points; and other debt instrument worth $1,000,000 
over 10 years as from the issue date, maturing in March 2015. Those instruments will accrue interest at a fixed rate of 8.07%.

In June 2013, the Entity decided to issue debt instruments for a total of $2,500,000 over 5 years as from the issue date, maturing in 
June 2018. Those instruments will accrue interest at the 28-day TIIE rate plus 0.75 percentage points. 

The balance at December 31, 2015, 2014 and 2013 amounts to $6,479,795, $2,491,356 and $2,488,850, respectively.

Year
2018
2020
2025

Amount
2,493,909
2,985,886
1,000,000

6,479,795

$

$

19. OBLIGATION OVER PUT OPTION

As mentioned in Note 1c, the Entity acquired Grupo Zena; Alsea has the obligation over put option to purchase the non-controlling 
interest of the other investors (call option) starting in the fourth year since the date of acquisition. The amount represents the present 
value of the estimated debt that will be paid at the time of exercising the put option under the terms of the contract. The liability will be 
updated each year until the option date, and the effects will be recognized in the consolidated statements of income, as stated by IAS 
32, Financial instruments: Presentation. The financial liability of the put option amounts to $2,777,328 and $2,673,053, at December 
31, 2015 and 2014, respectively. The revaluation of this option as of December 31, 2015, generated a profit in results by $104,275, and 
is included in ‘Changes in the fair value of financial instruments’ in the consolidated Statements of Income.

20. INCOME TAXES

In Mexico, the Entity is subject to ISR. The rate of current income is 30%. The Entity incurred ISR on a consolidated basis until 2014 
with its Mexican subsidiaries. As a result of the 2014 Tax Law, the tax consolidation regime was eliminated, and the Entity and its 
subsidiaries have the obligation to pay the deferred income tax benefit calculated as of that date over a five-year period beginning in 
2014, as illustrated below.

Pursuant to Transitory Article 9, section XV, subsection d) of the 2014 Tax Law, given that as of December 31, 2013, the Entity was 
considered  to  be  a  holding  company  and  was  subject  to  the  payment  scheme  contained  in  Article  4,  Section  VI  of  the  transitory 
provisions of the ISR law published in the Federal Official Gazette on December 7, 2009, or article 70-A of the ISR law of 2013 which 
was repealed, it must continue to pay the tax that it deferred under the tax consolidation scheme in 2007 and previous years based on 
the aforementioned provisions, until such payment is concluded.

As of 2008, the Asset Tax Law (LIMPAC) was eliminated, but under certain the amount of this tax paid in the 10 years immediately prior 
to that in which ISR is first paid may be recovered in accordance with applicable tax provisions.

 
 
 
 
 
 
 
At December 31, 2014, the ISR liability derived from the effects of benefits and tax deconsolidation will be paid in the following years.

Year of expiration
2016
2017
2018

$

$

Amount
31,893
21,828
17,927

71,648

In Chile, in September 2014, the government promulgates in its tax reform increased the rate gradually according to the following 21% 
in 2014, 22.5% to 2015, 24% to 2016, 25.5% to 2017 and to 2018 will be of 27%, based taxation system chose for the years 2017 and 
2018. The change in the First Category Tax was pronounced in July 2010.

In Colombia, the tax provisions provide that the rate applicable to income tax for the years 2014 and 2015 is 25% and the income tax 
for equity –CREE is 9%, respectively. Also, a surtax CREE 5% for companies whose profit is equal to or greater than 800 million sets.  

In Argentina i.- Tax on income The Entity applies the deferred tax method to recognize the accounting effects of taxes on earnings at 
the 35% rate. ii.- Tax on presumptive minimum earnings (IGMP for its acronym in Spanish), the Entity determines IGMP applying the 
current 1% rate to assets computable at each year-end closing, iii.- Tax on personal goods of individuals or business entities residing 
abroad, the tax is determined applying the 0.5% to the proportional value of equity at the year-end closing and it is considered a single 
and final payment.

In Spain, tax reforms were approved for 2015, which include the reduction of this tax rate to 28% and 25% in 2016, with the exception 
of credit institutions and entities engaged in hydrocarbon exploration, research and exploration. Newly-created companies will pay tax 
at the 15% rate during the first tax period in which their tax basis is positive and in the following period. Similarly, as part of these tax 
reforms, tax losses will be applicable without a time limitation; until 2014, the right to apply such losses expired after 18 years.

a. 

Income taxes recognized in income

Income tax (tax basis)
Deferred income tax 

$

$

2015
691,060
(201,141)

$

2014
597,045
(232,452)

$

2013
422,573
(137,706)

489,919

$

364,593

$

284,867

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Annual Report 2015Encendemos el espíritu de la gente ALSEA 
 
 
 
 
 
The tax expense attributable to income before ISR differs from that arrived at by applying the 30% statutory rate in 2015, 2014 and 
2013 due to the following items:

Statutory income tax rate
Non-deductible expenses 
Effects of inflation and others

2015
30%
8%

          (6%)  

2014
30%
7%
          (1%)

2013
30%
3%
         (3%)

Tasa efectiva de ISR consolidada

32%

           36%

          30%

b.  Deferred taxes - balance sheet

Following is an analysis of deferred tax assets shown in the consolidated statements of financial position:

Estimation for doubtful accounts and inventory obsolescence

Estimation for doubtful accounts and inventory obsolescence
Liability provisions
Advances from customers
Unamortized tax losses 
Recoverable asset tax
Store equipment, leasehold improvements and property
Other assets
Advance payments

2015

2014

2013

$

(36,942) $

(488,383)
(105,167)
(219,508)
(12,269)
882,625 
5,752
71,418
97,526

(34,028) $
(447,253)
(70,341)
(75,874) 
(12,269)
1,208,752 
7,172
47,013
623,172

(10,863)
(368,176)
(18,565)
(166,337)
(12,269)
(230,345)
12,224
53,049
(741,282)

Estimation for unamortized tax losses

116,868

              -

              -

$

214,394

$

623,172

$

(741,282)

c.  Deferred tax in statement of financial position

The following is the analysis of deferred tax assets (liabilities) presented in the consolidated statements of financial position:

Deferred tax assets
Deferred tax liabilities

2015
1,710,943
1,925,337

$

2014
1,320,881
1,944,053

$

2013
760,782
19,500

214,394

$

623,172

$

(741,282)

$

$

 
 
 
 
d.  Deferred income tax balances

2015
Temporary differences

Estimation for doubtful accounts and 
inventory obsolescence
Liability provisions
Advances from customers
Store equipment, leasehold improvements 
and property
Prepaid expenses
Other assets

Tax loss carryforwards and unused tax 
credits 

Tax loss carryforwards
Recoverable IMPAC 

2015
Temporary differences

Estimation for doubtful accounts and 
inventory obsolescence
Liability provisions
Advances from customers
Store equipment, leasehold improvements 
and property
Prepaid expenses
Other assets

Tax loss carryforwards and tax credits 
not used 

Tax loss carryforwards
Recoverable IMPAC 

Beginning 
balance

Recognized in 
profit or loss

Recognized in 
stockholders’ 
equity

Acquisitions

Ending 
balance

$

(34,028) $

(2,914) $

            -

$

            -

$

(36,942)

(447,253)
(70,341)
1,208,752

47,013
7,172
711,315 

(14,330)
(34,826)
(316,476)

168,825
(1,420)
(201,141)

(26,800)
              -
(9,651)

(144,420)
              -
(180,871)

              -
              -
              -

              -
              -
              -

(75,874)
(12,269)
(88,143)

              -
              -
              -

(26,766)
               -
(26,766)

               -
               -
               -

(488,383)
(105,167)
882,625 

71,418
5,752
329,303 

(102,640)
(12,269)
(114,909)

$

$

623,172  $

(201,141)

$

(207,637) $

             -

$

214,394 

Beginning 
balance

Recognized in 
profit or loss

Recognized in 
stockholders’ 
equity

Acquisitions/
disposals

Ending 
balance

(10,863) $

(23,165) $

            -

$

            -

$

(34,028)

(368,176)
(18,565)
(230,345)

53,049
12,224
(562,676)

(71,488)
(51,776)
(79,877)

(1,094)
(5,052)
(232,452)

(7,589)
              -
16,135

(4,942)
              -
3,604

              -
              -
1,502,839

              -
              -
1,502,839

(447,253)
(70,341)
1,208,752

47,013
7,172
711,315 

(166,337)
(12,269)
(178,606)

              -
              -
              -

90,463
              -
90,463

              -
              -
              -

(75,874)
(12,269)
(88,143)

$

(741,282) $

(232,452) $

94,067

$

1,502,839

$

623,172

61

Annual Report 2015Encendemos el espíritu de la gente ALSEA2015
Temporary differences

Estimation for doubtful accounts and 
inventory obsolescence
Liability provisions
Advances from customers
Store equipment, leasehold improvements 
and property
Prepaid expenses
Other assets

Tax loss carryforwards and tax credits 
not used 

Tax loss carryforwards
Recoverable IMPAC 

Beginning 
balance

Recognized in 
profit or loss

Recognized in 
stockholders’ 
equity

Acquisitions/
disposals

Ending 
balance

$

(5,997) $

(4,866) $

             -

$

            -

$

(10,863)

(220,682)
(30,072)
(380,473)

21,186
807
(615,231)

(149,336)
11,507
(81,172)

39,616
 11,417
(172,834)

 1,842
               -
1,199

 (7,753)
               -
(4,712)

              -
              -
230,101

              -
               - 
230,101

(368,176)
(18,565)
(230,345)

53,049
12,224
(562,676)

(201,465)
(12,269)
(213,734)

35,128
                -
 35,128

             -
               -
               -

               -
             -
             -

 (166,337)
(12,269)
(178,606)

$

(828,965) $

(137,706)

$

(4,712) $

230,101

$

(741,282)

The benefits of restated tax loss carryforwards and recoverable IMPAC for which the deferred ISR asset and tax credit, respectively, 
have been (in such case partially) recognized, can be recovered subject to certain conditions. Expiration dates and restated amounts 
as of December 31, 2015, are: 

Year of maturity

2020
2021
2022
2023
2024
2025

$

Amortizable 
losses 

44,425
22,265
24,139
124,948
108,197
407,718

$

731,692

 
21. EMPLOYEE RETIREMENT BENEFITS

The total expense recognized in profit or loss and other comprehensive income is $78,353 represents the contributions payables by the 
Entity to these plans. As of December 31, 2015, contributions of $78,353 that was owed on the plan had not been paid.

The expense for employee benefits as of December 31, 2015, 2014 and 2013 was $8,171,055, $5,332,897 and $3,361,176, respectively, 
not including the cost defined benefit described below. 

The net cost for the period related to obligations derived from seniority premiums amounted to $6,041, $29,661 and $21,674 in 2015, 
2014 and 2013, respectively. 

22. FINANCIAL INSTRUMENTS 
a.  Capital risk management

The Entity manages its capital to ensure that the companies that it controls are able to continue operating as a going concern while 
they maximize the yield for their shareholders by streamlining the debt and equity balances. The Entity’s general strategy has not 
changed in relation to 2014.

The Entity’s capital structure consists of the net debt (the loans described in Note 17, compensated by cash balances and banks) and 
the Entity’s capital (made up of issued capital stock, reserves and retained earnings, as shown in Note 23). 

The Entity is not subject to external requirements to manage its capital.

The main purpose for managing the Entity’s capital risk is to ensure that it maintains a solid credit rating and sound equity ratios 
to support its business and maximize value to its shareholders.

The Entity manages its capital structure and makes any necessary adjustments based on changes in economic conditions. In order 
to maintain and adjust its capital structure, the Entity can modify the dividend payments to the shareholders, reimburse capital to 
them or issue new shares.

For  the  years  ended  December  31,  2015,  2014  and  2013,  there  were  no  modifications  to  the  objectives,  policies  or  processes 
pertaining to capital management.

The following ratio is used by the Entity and by different rating agencies and banks to measure credit risk.

-  Net Debt to EBITDA = Net Debt / EBITDA ltm.

At December 31, 2015, 2014 and 2013, the financial restriction established in the Entity’s loan agreements relates to the Net Debt 
to EBITDA ratio for the last twelve months. The Entity complied with the established ratio.

63

Annual Report 2015Encendemos el espíritu de la gente ALSEA 
 
 
 
 
 
 
 
 
 
 
 
b.

Financial instrument categories

Financial assets

Cash and cash equivalents 
Loans and accounts receivable at amortized cost

Financial liabilities at amortized cost

Suppliers
Accounts payable and accrued liabilities
Current maturities of long-term debt
Current maturities of financial lease liabilities

Long-term debt, not including current maturities
Non-current financial lease liabilities
Debt instruments

2015

2014

2013

$

1,195,814
904,853

$

1,112,850
895,543

$

663,270
628,818

3,013,091
635,802
734,824
7,190

2,694,015
601,854
1,377,157
7,878

1,408,565
197,709
388,486
              -

2015

2014

2013

5,018,722
307,140
6,479,795

7,370,666
314,342
2,491,356

2,166,281
              -
2,488,850

c.  Objectives of managing financial risks

Alsea is mainly exposed to the following financial risks: (i) market (foreign currency and interest rate), (ii) credit and (iii) liquidity.

The Entity seeks to minimize the potential negative effects of the aforementioned risks on its financial performance by applying 
different strategies. The first involves securing risk coverage through derivative financial instruments. 

Derivative instruments are only traded with well-established institutions and limits have been set for each financial institution. The 
Entity has the policy of not carrying out operations with derivative financial instruments for speculative purposes.

d.  Market risk

The Entity is exposed to market risks resulting from changes in exchange and interest rates. Variations in exchange and 
interest rates may arise as a result of changes in domestic and international economic conditions, tax and monetary 
policies, market liquidity, political events and natural catastrophes or disasters, among others.

Exchange fluctuations and devaluation or depreciation of the local currency in the countries in which Alsea participates could limit 
the Entity’s capacity to convert local currency to US dollars or to other foreign currency, thus affecting their operations, results of 
operations and financial position.

The Entity currently has a risk management policy aimed at mitigating present and future risks involving those variables, which arise 
mainly from purchases of inventories, payments in foreign currencies and public debt contracted at a floating rate. The contracting 
of  derivative  financial  instruments  is  intended  to  cover  or  mitigate  a  primary  position  representing  some  type  of  identified  or 
associated risk for the Entity.  Instruments used are merely for economic hedging purposes, not for speculation or negotiation.

 
 
 
 
 
 
 
 
The types of derivative financial instruments approved by the Entity for the purpose of mitigating exchange fluctuation and interest 
rate risk are as follows:

-  USD/MXN exchange-rate forwards contracts
-  USD/MXN exchange-rate options
- 
-  Cross Currency Swaps

Interest Rate Swaps and Swaptions

Given the variety of possible derivative financial instruments for hedging the risks identified by the Entity, the Director of Corporate 
Finance is authorized to select such instruments and determine how they are to be operated.

e.  Currency exchange risk management

The  Entity  carries  out  transactions  in  foreign  currency  and  therefore  it  is  exposed  to  exchange  rate  fluctuations.  Exposure  to 
exchange rate fluctuations is managed within the parameters of approved policies, using foreign currency forwards contracts.

  Note 32 shows foreign currency positions at December 31, 2015, 2014 and 2013. It also shows the exchange rates in effect at those 

dates.

  USD hedging and its requirements are determined based on the cash flow budgeted by the Entity, and it is aligned to the current 
Risk Management Policy approved by the Corporate Practices Committee, the General Director’s office and the Administration and 
Financial Director’s office. The policy is overseen by the Internal Audit Department.

The exchange rate risk expressed in a foreign currency (USD) is internally monitored on a weekly basis with the positions or hedges 
approximating maturity at market exchange rates. The agent calculating or valuing the derivative financial instruments is in all 
cases the counterparty designated under the master agreement. 

The purpose of the internal review is to identify any significant changes in exchange rates that could pose a risk or cause the Entity 
to incur in non-compliance with its obligations. If a significant risk position is identified, the Corporate Treasury Manager informs 
the Corporate Financial Director’s office.

The following table shows a quantitative description of exposure to exchange risk based on foreign currency forwards and options 
agreements contracted by the Entity in USD/MXN, in effect as of December 31, 2015, 2014 and 2013. 

65

Annual Report 2015Encendemos el espíritu de la gente ALSEA 
 
 
 
 
 
Underlying / reference 
variable

Notional amount/  
face value (thousands of USD)

Fair value 
(thousands of USD)

Type of 
derivative, 
security or 
contract

Objective 
of the 
hedging

Position

31/12/2015
current

31/12/2014
previous

31/12/2013
previous

31/12/2015
current

31/12/2014
previous

31/12/2013
previous

31/12/2015
current

31/12/2014
previous

31/12/2013
previous

Amounts of 
maturities 
(thousands 
of USD)

Forwards

Long

Economic

17.34 
USDMXN

14.74 
USDMXN

13.06 
USDMXN

14,000

1,000

2,500

$

(306) $ 

(117) $

(16)

14,000

Options

Long

Economic

17.34 
USDMXN

14.74 
USDMXN

13.06 
USDMXN

14,500

6,500

13,750

$

(9) $

(19) $

(9)

14,500

Forwards Short

Economic

1.09 
EURUSD

NA

NA

900

-

-

$

 0.1

       -

       -

900

1.  Foreign currency sensitivity analysis

At December 31, 2015, the Entity has contracted hedging in order to purchase US dollars for the next 12 months at the average 
exchange rate of 16.26 for a total of $28 million dollars, the valuation is based on an average exchange rate of $16.50 pesos 
per US dollar over the next 12 months as of December 31, 2015. The initial price of currency derivatives is $7.6 million Mexican 
pesos payable to the Entity.

Given the values and amounts of exchange rate hedges, management does not foresee a significant risk that could affect its 
results at the December 31, 2015 close or the obligations contracted under current operations that will expire during the next 
12 months. The Entity does not match its net asset position with financial liabilities denominated in US dollars because it is not 
representative or material. The analysis shows only the effect on hedging for purchases of US dollars contracted and in effect 
at the December 31, 2015 closing.

  Management considers that in the event of a stress scenario as the one described above, the Entity’s liquidity capacity would 
not be affected, there would be no negative effects on its operations, nor would compliance with the commitments assumed in 
relation to contracted derivative financial instruments be at risk.

2.  Foreign currency forwards and options contracts

At  December  31,  2015,  2014  and  2013,  a  total  of  67,  212  and  309  derivative  financial  instrument  operations  (forwards  and 
options) were carried out, respectively, for a total of 41.5, 82.5 and 146.1 million US dollars, respectively. The absolute value of 
the fair value of the derivative financial instruments entered into per quarter over the year does not comprise more than 5% of 
assets, liabilities or total consolidated capital, or otherwise 3% of the total consolidated sales for the last quarter. Therefore, the 
risk for the Entity of exchange rate fluctuations will have no negative effects, nor will it affect its capacity to carry out derivative 
financial instrument operations.

At December 31, 2015, 2014 and 2013, Alsea has contracted DFI’s to purchase US dollars in the next twelve months for a total 
of approximately $28, $7.5 and $16.3 million USD, at the average exchange rate of $16.26, $13.80 and $12.6 pesos to the dollar, 
respectively.

At December 31, 2015, 2014 and 2013, the Entity had contracted the financial instruments shown in the table above.

 
 
 
 
 
f. 

Interest rate risk management
The Entity faces certain exposure to the volatility of interest rates as a result of contracting bank and public stock exchange debt 
at fixed and variable interest rates.  The respective risks are monitored and evaluated monthly on the basis of:

-  Cash flow requirements
-  Budget reviews
-  Observation of the market and interest rate trends in the local market and in the countries in which Alsea operates (Mexico, 

Argentina, Chile and Colombia).

-  Differences between negative and positive market rates

The aforementioned evaluation is intended to mitigate the Entity’s risk concerning debt subject to floating rates or indicators, to 
streamline the respective prices and to determine the most advisable mix of fixed and variable rates.

The  Corporate  Treasury  Manager  is  responsible  for  monitoring  and  reporting  to  the  Administration  and  Financial  Director  any 
events or contingencies of importance that could affect the hedging, liquidity, maturities, etc. of DFI’s. He in turn informs Alsea’s 
General Management of any identified risks that might materialize.

The type of derivative products utilized and the hedged amounts are in line with the internal risk management policy defined by the 
Entity’s Corporate Practices Committee, which contemplates an approach to cover foreign currency needs without the possibility to 
carry out speculative operations.

- 

Interest rate swap contracts
According to contracts for swaps of interest (Interest Rate Swap – ISR), the Entity agrees to exchange the difference between 
the  amounts  of  the  fixed  and  variable  rates  calculated  on  the  agreed  notional  amount.  Such  contracts  allow  the  Entity  to 
mitigate interest rate change risks on the fair value of the debt issued at a fixed interest rate and the exposure to cash flows on 
the debt issued at a variable interest rate. The starting price of the swaps of interest at the end of the period being reported is 
determined by discounting future cash flows using the curves at the end of the period being reported and the credit risk inherent 
to the contract, as described further on in these consolidated financial statements. The average interest rate is based on current 
balances at the end of the period being reported.

67

Annual Report 2015Encendemos el espíritu de la gente ALSEA 
 
 
 
 
The following table shows a quantitative description of exposure to interest rate risk based on interest rate forwards and options 
agreements contracted by the Entity, in effect as of December 31, 2015, 2014 and 2013.

Underlying / reference 
variable

Notional amount/  
face value (USD)

Fair value (USD)

Type of 
derivative, 
security or 
contract
RS Plain 
Vanilla

Objective 
of the 
hedging
Coverage

Position
Long

IRS Plain 
Vanilla

Long

Economic

KO Out 
IRS

Limited 
IRS

Capped 
IRS

Long

Economic

Long

Economic

Long

Economic

31/12/2015
current
3.34% 
- TIIE 
28 d

31/12/2014
previous
3.31% 
-TIIE 
28 d

3.34% 
- TIIE 
28 d

3.34% 
- TIIE 
28 d

3.34% 
- TIIE 
28 d

3.34% 
- TIIE 
28 d

3.31% 
-TIIE 
28 d

3.31% 
- TIIE 
28 d

3.31% 
- TIIE 
28 d

3.31% 
- TIIE 
28 d

31/12/2013
previous
-

31/12/2015
current
99,158

31/12/2014
previous
51,842

31/12/2013
previous
-

$

31/12/2015
current
5,650

$

31/12/2014
previous
(307)

31/12/2013
previous
-

Amounts of 
expiration  
(USD)
99,158

3.79% 
TIIE d

 3.79% 
TIIE d

 3.79% 
TIIE d

3.79% 
TIIE d

15,420

21,545

38,270

$ 

32

$

13

$

315

15,420

2,941

6,210

11,481

$

11

$

43

$

56

2,941

2,941

6,210

11,481

$

 15

$

53

$

64

2,941

2,553

4,265

7,654

$

 0.4

$

9

$

47

2,553

IRS Plain 
Vanilla

Long

Coverage

EURIBOR 
1M

EURIBOR 
1M

-

87,391

100,521

-

$

(549)

$

741

-

87,391

1.  Analysis of interest rate sensitivity

The following sensitivity analysis has been determined on the basis of the exposure to interest rates of derivative instruments 
and of non-derivative instruments at the end of the period being reported. In the case of variable rate liabilities, an analysis 
is prepared assuming that the amount of the liability held at the end of the period being reported has been the amount of the 
liability throughout the year.

•  The first stress scenario considered by the Entity’s management is a 200 bps increase in the 28-day TIIE reference rate while 
the rest of the variables remain constant. With the mix in the hedging portfolio of plain vanilla interest rate swaps and the 
swaptions contracted at the December 31, 2015 close, the increase in financial costs is of approximately $162 million. The 
above effect arises because the barriers protecting the increase in the interest rates are exceeded, which leaves the Entity 
exposed to market rates.

•  A  150  bps  increase  in  the  28-day  TIIE  rate  represents  an  increase  in  the  financial  cost  of  approximately  $122  million, 
which poses no risk to the Entity’s liquidity nor gives rise to a negative effect on the business’s operations or in assuming 
commitments for contracting interest rate derivative financial instruments.

 
 
• 

Lastly, the scenario with a 100 bps increase in the 28-day TIIE reference rate would have a positive effect on the financial 
cost of approximately $81 million. 

The above scenarios were performed on bank and market debt contracted in Mexican pesos with floating reference rate TIIE 
28 days, which represents about 80% of the total debt contracted by the Bank. The bank debt denominated in euros is covered 
at a fixed rate by 70%, so an increase or decrease in rates would not represent a material or significant risk to the company, 
offsetting effectively in the starting price and value the underlying liabilities.

g.  Credit risk management

Credit risk refers to the uncertainty of whether one or several of the counterparties will comply with their contractual obligations, 
which would result in a financial loss for the Entity. The Entity has adopted the policy of only operating with solvent institutions and 
obtaining sufficient collateral, when deemed necessary, as a way to mitigate the risk of financial loss caused by non-compliance. 

The Entity’s exposure and the credit ratings of its counterparties are supervised on a regular basis. The maximum credit exposure 
levels allowed are established in the Entity’s risk management internal policies. Credit risk over liquid funds and derivative financial 
instruments is limited because the counterparties are banks with high credit ratings issued by accepted rating agencies. 

In order to reduce to a minimum the credit risk associated to counterparties, the Entity contracts its financial instruments with 
domestic  and  foreign  institutions  that  are  duly  authorized  to  engage  in  those  operations  and  which  form  part  of  the  Mexican 
Financial System.

  With respect to derivative financial instruments, the Entity signs a standard agreement approved by the International Swaps and 
Derivatives Association Inc. with each counterparty along with the standard confirmation forms for each operation.  Additionally, the 
Entity signs bilateral guarantee agreements with each counterparty that establish the margin, collateral and credit line policies to be 
followed. Such agreements, commonly known as “Credit Support Annexes”, establish the credit limits offered by credit institutions 
that would apply in the event of negative scenarios or fluctuations that might affect the fair value of open positions of derivative 
financial instruments. Such agreements establish the margin calls for instances in which credit facility limits are exceeded.

In addition to the bilateral agreements signed further to the ISDA maser agreement, known as Credit Support Annexes (CSA), the 
Entity monitors the favorable or negative fair value on a monthly basis. Should the Entity incur a positive result, and that result be 
considered material in light of the amount, a CDS could be contracted to reduce the risk of breach by counterparties.

The methodologies and practices generally accepted in the market and which are applied by the Entity to quantify the credit risk 
related to a given financial agent are detailed below.

69

Annual Report 2015Encendemos el espíritu de la gente ALSEA 
 
 
 
 
 
1.-  Credit Default Swap (CDS), the credit risk is quantified based on the quoted market price. The CDS is the additional premium that 
an investor is willing to pay to cover a credit position, meaning that the risk quantification is equal to this premium. This practice 
is utilized as long as quoted CDS are available on the market

2.-  Issuance Credit Spread, if issuances are available for quotation on different financial markets, the credit risk can be quantified 

as the difference between the internal rate of return of the bonds and the risk-free rate. 

3.-  Comparable items, if the risk cannot be quantified by using the above methodologies, the use of comparable items is generally 

accepted; i.e., the use of entities or bonds of the sector that the company wishes to analyze as a reference.

The Entity has the policy of monitoring the volume of operations contracted with each institution, in order to avoid margin calls and 
mitigate credit risks with counterparties.

At the December 31, 2015, 2014 and 2013 closing, the Entity has incurred no margin calls, nor does it hold any type of securities 
pledged as a guarantee by a counterparty with which it may have carried out interest rate hedging operations.

At  December  31,  2015,  2014  and  2013,  the  Entity  has  recorded  no  breaches  to  the  agreements  signed  with  different  financial 
entities for exchange rate hedging operations.

The Entity’s maximum exposure to credit risk is represented by the carrying value of its financial assets. At December 31, 2015, 2014 
and 2013, that risk amounts to $2,100,657, $2,088,393 and $1,292,088, respectively.

The credit risk generated by the management of the Entity’s temporary investments reflects its current investment policy, which 
has the following objectives: I) enhance resource efficiency, and II) mitigate the credit risk. In order to fulfill these objectives, certain 
guidelines and maximum amounts were established for counterparties, instruments and periods within the Entity’s policies. 

All transactions performed in Mexican pesos and foreign currency are supported by an outline brokerage agreement duly executed 
by both parties with regulated institutions belonging to the Mexican Financial System, which have the guarantees required by the 
company and recognized credit ratings. The only instruments authorized for temporary investments are those issued by the federal 
government, corporate and banking institutions under the repurchase modality. As the Entity does not consider its credit risk to be 
material or significant, it does not perform a measurement for temporary investments

h.  Liquidity risk management

The ultimate responsibility for managing liquidity lies in the Financial Director, for which purpose the Entity has established policies 
to control and follow up on working capital, thus making it possible to manage the Entity’s short-term and long-term financing 
requirements. In keeping this type of control, cash flows are prepared periodically to manage risk and maintain proper reserves, 
credit lines are contracted and investments are planned.

The Entity’s main source of liquidity is the cash earned from its operations. 

 
 
 
 
 
 
 
 
The following table describes the contractual maturities of the Entity’s financial liabilities considering agreed payment periods. The 
table has been designed based on undiscounted, projected cash flows and financial liabilities considering the respective payment 
dates. The table includes the projected interest rate flows and the capital disbursements made towards the financial debt included 
in the consolidated statements of financial position. If interest is agreed at variable rates, the undiscounted amount is calculated 
based on the interest rate curves at the end of the period being reported. Contractual maturities are based on the minimum date 
on which the Entity must make the respective payments.

As of
December 31, 
2015
Long-term 
debt

Average 
effective 
interest rate

5.49% $

Up to 1 year
1,000,986

$

Up to 2 years
1,048,079

$

Up to 3 years
717,767

$

Up to 4 years
2,669,308

Up to 5 years 
or more

$

      1,471,296   $

Total
6,907,436

Debt 
instruments

Financial 
leasing

Derivatives

Suppliers

Accounts 
payable 

Total

4.70%

321,818

331,341

2,772,813

222,647

4,481,332

8,129,951

4.00%

32,789

32,789

32,789

32,789

565,089

696,245

97,806

3,013,091

         -

         -

         -

         -

         -

         -

         -

97,806

         -

3,013,091

635,802 

            -

            -

            -

            -

635,802

$

5,102,292  $

1,412,209

$

3,523,369

$

2,924,744

$

6,517,717

$

19,480,331  

As of
December 31, 
2014
Long-term 
debt

Average 
effective 
interest rate

4.97% $

Up to 1 year
1,751,434

$

Up to 2 years
1,946,208

$

Up to 3 years
2,152,688

Up to 4 years

$

1,945,586  $

Up to 5 years 
or more
2,217,377

$

Total
10,013,293

Debt 
instruments

Financial 
leasing

Derivatives

Suppliers

Accounts 
payable 

Total

4.05%

102,346

102,628

102,628

2,547,367

          -

2,854,969

4.00%

33,723

33,723

33,723

33,723

595,085

729,977

6,146

2,694,015

601,854

         -

         -

         -

         -

         -

         -

         -

         -

         -

         -

6,146

         -

2,694,015

         -

601,854

$

5,189,518

$

2,082,559

$

2,289,039

$

4,526,676  $

2,812,462  $

16,900,254

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As of
December 31, 
2013
Long-term 
debt

Debt 
instruments

Financial 
leasing

Suppliers

Accounts 
payable 

Total

Average 
effective 
interest rate

4.79% $

Up to 1 year
520,240

$

Up to 2 years
581,546

$

Up to 3 years
629,085

$

Up to 4 years
748,952

$

Up to 5 years 
or more
451,006

$

Total
2,930,829

4.54%

115,014

123,861

106,167

123,861

2,541,933

3,010,836

5,964

         -

         -

         -

         -

5,964

1,408,565

197,709

         -

         -

         -

         -

         -

         -

         -

1,408,565

         -

197,709

$

2,247,492

$

705,407

$

735,252

$

872,813

$

2,992,939

$

7,553,903

i.  Fair value of financial instruments

This notes provides information on the manner in which the Entity determines the fair values of the different financial assets and 
liabilities.

Some of the Entity’s financial assets and liabilities are valued at fair value at each reporting period. The following table contains 
information on the procedure for determining the fair values of financial assets and financial liabilities (specifically the valuation 
technique(s) and input data used).

Financial assets/liabilities
1)

Forwards and currency options agreements 

$

Fair value (1)(2) Figures in thousands of USD
31.dic13
(25)

31.dic.14
(136)

$

$

31.dic.15
(315)

Fair value 
hierarchy
Nivel 2

Valuation technique(s) and main input data

Plain vanilla forwards are calculated based on discounted cash flows on 
forward exchange type bases. The main input data are the Spot, the risk-free 
rates in MXN and USD + a rate that reflects the credit risk of counterparties.
In the case of options, the methods used are Black and Scholes and Montecarlo 
digital and/or binary algorithms.

Activos/pasivos financieros
Interest rate swaps  
2)

$

31.dic.15
5,159

Valor razonable (1)(2) Cifras en miles USD
31.dic13
482

31.dic.14
552

$

$

Jerarquía del 
valor razonable
Nivel 2

Valuation technique(s) and main input data

Discounted cash flows are estimated based on forwards interest rates (using 
the observable yield curves at the end of the period being reported) and the 
contractual rates, discounted at a rate that reflects the credit risk of the 
counterparties.

         
 
 
(1)  The fair value is presented from a bank’s perspective, which means that a negative amount represents a favorable result for the 

Entity.

(2) The calculation or valuation agent used is the same counterparty or financial entity with whom the instrument is contracted, 

who is asked to issue the respective reports at the month-end closing dates specified by the Entity.

(3) Techniques and valuations applied are those generally used by financial entities, with official      price sources from banks such 
as Banxico for exchange rates, Proveedor Integral de Precios (PIP) and Valmer for supply and databases of rate prices, volatility, 
etc.

In order to reduce to a minimum the credit risk associated with counterparties, the Entity contracts its financial instruments 
with domestic and foreign institutions that are duly authorized to engage in those operations. 

In  the  case  of  derivative  financial  instruments,  a  standard  contract  approved  by  the  International  Swaps  and  Derivatives 
Association Inc. (“ISDA”) is executed with each counterparty; the standard confirmation forms required for each transaction are 
also completed. 

Likewise, bilateral guarantee agreements are executed with each counterparty to determine policies for the margins, collateral 
and credit lines to be granted. 

This type of agreement is usually known as a “Credit Support Annex”; it establishes the credit limits that financial institutions 
grant to the company and which are applicable in the event of negative scenarios or fluctuations that affect the fair value of the 
open positions of derivative financial instruments. These agreements establish the margin calls to be implemented if credit line 
limits are exceeded. 

Aside from the bilateral agreements attached to the ISDA outline agreement known as the Credit Support Annex (CSA), the 
Entity monthly monitors the fair value of payable or receivable amounts. If the result is positive for the Entity and is considered 
relevant due to its amount, a CDS can be contracted to reduce the risk of counterparty noncompliance. 

The  Entity  has  the  policy  of  monitoring  the  number  of  operations  contracted  with  each  of  these  institutions  so  as  to  avoid 
margin calls and mitigate the counterparty credit risk.

At December 31, 2015, 2014 and 2013, the Entity has not received any margin calls and does not have any securities given as a 
guarantee with counterparties as interest rate hedges. Furthermore, it did not record any instances of noncompliance with the 
contracts executed with different financial institutions for operations involving interest rate hedges. 

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a.  Fair value of financial assets and liabilities that are not valued at fair value on a recurring basis (but that require fair 

value disclosure)
Except  for  the  matter  described  in  the  following  table,  Management  considers  that  the  carrying  values  of  financial  assets  and 
liabilities recognized at amortized cost in the consolidated financial statements approximate their fair value.

Financial liabilities
Financial liabilities maintained 
at amortized cost:

12/31/2015

12/31/2014

12/31/2013

Carrying
value

Fair
value

Carrying
value

Fair
value

Carrying
value

Fair
value

Suppliers

$

3,013,091

$

3,013,091

$  

2,694,015

$ 

2,694,015

$

1,408,565

$

1,408,565

Accounts payable and accrued 
liabilities

635,802

635,802

601,854

601,854

197,709

197,709

Bank loans

734,824

766,303

1,377,157

1,403,930

388,486

395,680

Current maturities of financial 
lease liabilities

Long-term bank loans
Non-current financial lease 
liabilities

7,190

7,190

7,878

7,878

-

         -

5,018,722
307,140

5,018,722
307,140

7,370,666
314,342

7,370,666
314,342

2,166,281
-

2,166,281
-

Debt instruments

6,479,795

6,539,804

2,491,356

2,498,969

2,488,850

2,507,550

Total

$

16,196,564

$

16,288,052

$

14,857,268

$

14,891,654

6,649,891

6,675,785

Financial liabilities 2015
Financial liabilities maintained at amortized cost:

Bank loans
Current maturities of financial lease liabilities
Long-term bank loans
Non-current financial lease liabilities
Debt instruments

Total

Financial liabilities 2014
Financial liabilities maintained at amortized cost:

Bank loans
Current maturities of financial lease liabilities
Long-term bank loans
Non-current financial lease liabilities
Debt instruments

$

$

$

Level 1

734,824
7,190
5,018,722
307,140
6,479,795

12,547,671

Level 1

1,377,157
7,878
7,370,666
314,342
2,491,356

Total

$

11,561,399

 
Financial liabilities 2013
Financial liabilities maintained at amortized cost:

Bank loans
Long-term bank loans
Debt instruments

Total

Level 1

388,486
2,166,281
2,488,850

5,043,617

$

$

Valuation 
a)  Description of valuation techniques, policies and frequency:

The derivative financial instruments used by Alsea (forwards and swaps) are contracted to reduce the risk of adverse fluctuations 
in exchange and interest rates. Those instruments require the Entity to exchange cash flows at future fixed dates on the face value 
or reference value and are valued at fair value.

b)  Liquidity in derivative financial operations:

1.  The resources used to address financial instrument requirements will derive from the resources generated by the issuer.

2.  External  sources  of  liquidity:  No  external  sources  of  financing  will  be  used  to  address  requirements  pertaining  to  derivative 

financial instruments.

23. STOCKHOLDERS’ EQUITY

Following is a description of the principal features of the stockholders’ equity accounts:

a.  Capital stock structure

The movements in capital stock and premium on share issue are shown below:

Figures at January 1, 2013
Purchase of non-controlling interest
Placement of shares

Figures at December 31, 2013
Repurchase of shares
Placement of shares

Figures at December 31, 2014
Placement of shares

Number of shares
687,759,054
               -
               -

$

Capital stock 
(thousands of pesos)
403,339
               -
               -

$

Premium on issuance of share
2,466,822
(429,262)
(170)

687,759,054
(956,201)
150,819,671

837,622,524
(136,080)

403,339
(478)
75,410

478,271
(68)

2,037,390
-
6,576,197

8,613,587
                -

8,613,587

Figures at December 31, 2015

837,486,444

$

478,203

$

As discussed in Note 19, the Entity has the put option of acquiring the non-controlling interest of Grupo Zena, this effect resulted in 
the application of a charge of $2,673,053 to net worth.

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In April 2015, Alsea declared a dividend payment of $419,289 with a charge to the after-tax earnings account, which is to be paid 
against net earnings at the $0.50 (zero pesos fifty cents) per share. It authorizes the Treasury society make payment on May 29, 
2015 for an amount of $419,173. 

In June 2014, Alsea issued 131,147,540 shares with an overallotment of 19,672,131, which was exercised with an asking price of 
$45.75 (forty-five Mexican pesos and 75/100 centavos) per share. The issuance was recorded net of placement expenses (see 
Note 1c).

In April 2013, Alsea declared a dividend payment of $343,880 with a charge to the after-tax earnings account, which is to be paid 
against net earnings at the $0.50 (zero pesos fifty cents) per share. 

The fixed minimum capital with no withdrawal rights is comprised of Class I shares, while the variable portion is represented by 
Class II shares, and it must in no case exceed 10 times the value of the minimum capital with no withdrawal rights.

The National Banking and Securities Commission has established a mechanism that allows the Entity to acquire its own shares in 
the market, for which purpose a reserve for repurchase of shares must be created and charged to retained earnings, which Alsea 
has created as of December 31, 2015.

Total repurchased shares must not exceed 5% of total issued shares; they must be replaced in no more than one year, and they are 
not considered in the payment of dividends. 

The premium on the issuance of shares is the difference between the payment for subscribed shares and the par value of those 
same shares, or their notional value (paid-in capital stock divided by the number of outstanding shares) in the case of shares with 
no par value, including inflation, at December 31, 2012. Available repurchased shares are reclassified to contribute capital.

In February 2013, Café Sirena, S. de R.L. de C.V. declared a cash dividend of $170,000, which was paid in proportion to the value 
of each of the equity participation units comprising capital stock. The amount corresponding to the non-controlling interest was 
$30,600.  

b.  Stockholders’ equity restrictions

I.  Five percent of net earnings for the period must be set aside to create the legal reserve until it reaches 20 percent of the capital 
stock. At December 31, 2015, 2014 and 2013, the legal reserve amounted to $100,736, which amount does not reach the required 
20%.

II.  Dividends  paid  from  retained  earnings  are  not  subject  to  ISR  if  paid  from  the  after-tax  earnings  account  (CUFIN),  and  30% 
must be paid on the excess, i.e., the result arrived at by multiplying the dividend paid by a factor of 1.0408. The tax accrued on 
the dividend payment not arising from the CUFIN must be paid by the Entity and may be credited against corporate IT in the 
following two years.

 
 
 
 
 
 
 
 
23. NON-CONTROLLING INTEREST

a.  Following is a detail of the non-controlling interest.

Beginning balance at January 1, 2013
Equity in results for the year ended December 31, 2013
Café Sirena dividends declared 
Acquisition of Burger King Mexicana, S.A. de C.V. (2)
Acquisition of the non-controlling interest of Café Sirena, S. de R.L. de C.V.
Acquisition of the non-controlling interest of Starbucks Coffee Argentina, S. de R.L. de C.V.

Ending balance at December 31, 2013

Equity in results for the year ended December 31, 2014
Other movements in capital
Contributions of Capital in Estrella Andina, S.A.S. (1)
Fair value of the non-controlling interest in Grupo Zena (note 15) (3)

Ending balance at December 31, 2014 as adjustment

Equity in results for the year ended December 31, 2015
Other movements in capital
Capital contributions in subsidiaries
Acquisition of the non-controlling interest of GASA

$

Amount
308,189
(17,694)
(30,600)
225,163
(201,445)
(44,109)

239,504

(42,572)
1,345
27,904
607,032

833,213

51,536
10,156
31,380
(26,365)

Ending balance at December 31, 2015

$

899,920

(1) In 2014, the Entity executed an agreement with Starbucks Coffee International, Inc. (SCI) to develop and operate Starbucks® 
in Colombia in conjunction with Grupo Nutresa. The strategic partnership of Alsea and Grupo Nutresa to develop the brand in 
Colombia was implemented through a joint venture in which Alsea holds 70% equity, while Nutresa holds the remaining 30%.

(2) The balance includes the restatement adjustment of $7,629 (see Notes 2b).

(3) The balance includes the restatement adjustment of $101,520 (see Notes 2a).

b.  Acquisition of the non-controlling interest of Grupo Amigos de San Ángel-

In 2015, the Entity acquired the 10.23% that it did not hold in Grupo Amigos de San Ángel, a subsidiary of Alsea that operates in the 
different Italiani´s stores in Mexico.

For consolidation purposes, the transaction did not constitute a change in control over Grupo Amigos de San Ángel, prior to the 
purchase of the non-controlling interest. As the Entity had been previously consolidating the subsidiary, such accounting remained 
unchanged.

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The change of interest in Grupo Amigos de San Ángel by Alsea upon acquisition of the non-controlling interest (from 89.77% to 
100%) qualified as an equity transaction. 

Accordingly, the difference between the carrying value of the non-controlling interest at the time of acquisition and the fair value 
of amount paid was recorded directly in stockholders’ equity.

The accounting entry gave rise to a decrease in the non-controlling interest of $26,365.

c.  Acquisition of the non-controlling interest of Starbucks Coffee Argentina-

The Entity acquired from Starbucks Coffee International (an affiliate of Starbucks Coffee Company) the remaining 18% of Starbucks 
Coffee Argentina, S.R.L. (Starbucks Argentina), a subsidiary of Alsea that operates the Starbucks Coffee stores in Argentina.

For  accounting  purposes,  the  transaction  did  not  constitute  a  change  in  control  over  Starbucks  Coffee  Argentina  prior  to  the 
purchase  of  the  non-controlling  interest.  As  the  Entity  had  been  previously  consolidating  with  the  subsidiary,  such  accounting 
remained unchanged.

The change of interest in Starbucks Coffee Argentina by Alsea upon acquisition of the non-controlling interest (from 82% to 100%) 
qualified as an equity transaction.

Accordingly, the difference between the carrying of the non-controlling interest at the time of acquisition and the fair value of the 
amount paid was recorded directly in stockholders’ equity.

The accounting entry gave rise to a $44,109 decrease in the non-controlling interest.

d.  Acquisition of the non-controlling interest of Starbucks Coffee Mexico

In April 2014, the Entity acquired from SCI the 18% that it did not hold in Café Sirena, a subsidiary of Alsea that operates in the 
different Starbucks® stores in Mexico.

For consolidation purposes, the transaction did not constitute a change in control over Café Sirena prior to the purchase of the non-
controlling interest. As the Entity had been previously consolidating the subsidiary, such accounting remained unchanged.

The change of interest in Café Sirena by Alsea upon acquisition of the non-controlling interest (from 82% to 100%) qualified as an 
equity transaction. 

Accordingly, the difference between the carrying value of the non-controlling interest at the time of acquisition and the fair value 
of amount paid was recorded directly in stockholders’ equity.

The accounting entry gave rise to a decrease in the non-controlling interest of $201,445.

 
 
 
 
 
 
 
 
 
 
 
 
 
e.  Following is the detail of the Non-Controlling interest of the subsidiaries of the Entity: 

Subsidiary

Country

Percentages of the 
non-controlling interest
31/12/2014

31/12/2015

31/12/2013

Income (loss) attributable to the 
non-controlling interest
31/12/2014

31/12/2015

31/12/2013

Accumulated non-controlling interest
31/12/2014
31/12/2015

31/12/2013

Food Service 
Project, S.L 
(Grupo Zena)
Operadora 
de Franquicias 
Alsea, 
S.A. de C.V. 
Estrella 
Andina S.A.S.

España

28.24 %

28.24 %

0.00 %

86,131

25,132

-

1,187,814

708,552

-

México

20.00 %

20.00 %

20.00 %

(28,676)

(59,326)

(18,570)

116,966

225,163

225,163

Colombia

30.00 %

30.00 %

0.00 %

(5,480)

(6,749)

-

35,157

27,904

-

25. EARNINGS PER SHARE

Basic earnings per share is calculated by dividing the net profit for the period attributable to the controlling interest holders of ordinary 
capital by the average weighted number of ordinary shares outstanding during the period. 

Diluted earnings per share is calculated by dividing the net profit attributable to controlling interest holders of ordinary capital (after 
adjusting for interest on the convertible preferential shares, if any) by the average weighted ordinary shares outstanding during the 
year plus  average weighted ordinary shares issued when converting all potentially ordinary diluted shares to ordinary shares. For the 
years ended December 31, 2015, 2014 and 2013, the Entity has no potentially dilutive shares, for which reason diluted earnings per 
share is equal to basic earnings per share. 

The following table contains data on income and shares used in calculating basic and diluted earnings per share:

Net profit (in thousands of pesos):
Attributable to shareholders
Shares (in thousands of shares):
Weighted average of shares outstanding

Basic earnings per share

Basic earnings per share continuing operations

2015

2014

2013

$

981,215

$

666,666

$

681,014

837,486

837,623

687,514

$

$ 

1.17

1.17

$

$

0.85

0.87

$

$

0.99

0.99

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26. REVENUES

Revenues from the sale of goods
Services 
Royalties

$

2015
31,471,313
487,346
329,717

$

2014
22,178,483
378,654
230,231

$

2013
15,284,589
249,174
163,951

Total

$

32,288,376

$

22,787,368

$

15,697,714

27. EMPLOYEE BENEFIT EXPENSES

Following are the expenses incurred for employee benefits included under other operating costs and expenses in the consolidated 
statements of income.

Wages and salaries
Social Security costs
 Retirement benefits 

Total

28. OTHER EXPENSES (INCOME) 

In 2015, 2014 and 2013, this caption is comprised as follows:

Legal expenses 
Loss on fixed assets disposals, net
PTU on tax base
Inflation and interest on tax refund
Other income, net

Total

2015
7,188,412
962,914
25,770

$

2014
4,585,809
731,405
41,332

$

2013
2,832,469
517,627
27,678

8,177,096

$

5,358,546

$

3,377,774

2015

2014

2013

$

25,019
40,227
6,371
(32,649)
16,698

$

23,118
189,306
20,371
(10,035)
(21,029)

18,552
24,386
3,920
(24,347)
(45,162)

55,666

$

201,731

$

(22,651)

$

$

$

$

 
 
29. DISCONTINUED OPERATIONS

a.  Disposal of operations related to the Pei Wei Asian Dinner  brand

At the end of 2014, the Entity’s management decided to discontinue the operations of the Pei Wei Asian Dinner Brand in Mexico: The 
stores of such brand will end its operation at the beginning of 2015, consequently such operations are presented as discontinued 
operations in the consolidated financial statements.

b.  Analysis of the results for the year from discontinued operations

The comparative results of discontinued operations included in the consolidated statements of income are detailed below.

Results for the year from discontinued operations

Income
Costs
Expenses
Loss for the year of the discontinued operations

2014

2013

15,676
5,164
29,133
(18,621)

$

$

20,827
6,914
18,389
(4,476)

$

Cash flows are presented in the consolidated statements of cash flows.

30. BALANCES AND TRANSACTIONS WITH RELATED PARTIES
  Officer compensations and benefits

The total amount of compensation paid by the Entity to its main advisors and officers for the nine-month period ended December 31, 
2015, 2014 and 2013 was of approximately $121,800, $98,400 and $87,700, respectively. That amount includes payments determined 
at a General Stockholders’ Meeting for performance of their duties during that year, as well as for salaries and wages.

The  Entity  continuously  reviews  salaries,  bonuses  and  other  compensation  plans  in  order  to  ensure  more  competitive  employee 
compensation conditions.

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31. FINANCIAL INFORMATION BY SEGMENTS

The Entity is organized into four large operating divisions comprised of sales of food and beverages in Mexico and South America 
(LATAM – Argentina, Chile, Colombia and Brazil) and distribution services, all headed by the same management. 

The accounting policies of the segments are the same as those of the Entity’s described in Note 3.

The Food and Beverages segments in which Alsea in Mexico, Spain and Latin America (LATAM) participates are as follows: 

Fast Food: This segment has the following features: i) fixed and restricted menus, ii) food for immediate consumption, iii) strict control 
over individual portions of each ingredient and finished product, and iv) individual packages, among others. This type of segment can 
be easily accessed and therefore penetration is feasible at any location. 

Coffee Shops: Specialized shops where coffee is the main item on the menu. The distinguishing aspects are top quality services and 
competitive prices, and the image/ambiance is aimed at attracting all types of customers.

Casual Dining: This segment comprises service restaurants where orders are taken from customers and there are also to-go and home 
delivery services. The image/ambiance of these restaurants is aimed at attracting all types of customers. This segment covers fast food 
and gourmet restaurants. The main features of casual dining stores are i) easy access, ii) informal dress code, iii) casual atmosphere, 
iv) modern ambiance, v) simple decor, vi) top quality services, and vii) reasonable prices. Alcoholic beverages are usually sold at those 
establishments.

Restaurant – cafeteria - (VIPS): Is a familiar-type segment and its main characteristic is the hospitality, and be close to the client.  These 
restaurants have a wide variety of menus.

Fast Casual Dining: This is a combination of the fast food and casual dining segments. 

The distribution and Production segment is defined as follows:

Distribuidora e Importadora Alsea, S.A. de C.V. (DIA) specializes in domestic purchase, importation, transporting, storage and distribution 
of frozen, refrigerated and dry food products to supply all Domino’s Pizza, Burger King, Starbucks, Chili’s Grill & Bar, P.F. Chang’s China 
Bistro, Pei Wei and Italianni’s establishments in Mexico.

Additionally, DIA is responsible for preparing and distributing pizza dough to the entire Domino’s Pizza System in Mexico. 

 
 
 
 
 
 
 
 
 
 
 
Panadería y Alimentos para Food Service, S.A. de C.V. This plant produces sandwiches and bread that are supplied to Starbucks and the 
other Alsea brands. The business model contemplates a central plant located in Lerma, in the State of Mexico, where the Pastry and 
Bakery products and sandwiches are prepared.

The definition of the operating segments is based on the financial information provided by General Management and it is reported on 
the same bases as those used internally by each operating segment. Likewise, the performance evaluations of the operating segments 
are periodically reviewed.

Information on the segments for the years ended December 31, 2015, 2014 and 2013 is as follows: (figures in millions of pesos).

Figures in millions of pesos as of December 31, division:

Food and beverages - 
Mexican segment

Food and beverages – 
LATAM segment

Food and beverages – 
Spain Division 

Distribution and production 
segment

Eliminations

Consolidated

2015

2014

2013

2015

2014

2013

2015

2014

2013

2015

2014

2013

2015

2014

2013

2015

2014

2013

Revenues

From third parties $

18,629  $

15,533 $

10,326 $

    6,718 $

4,621 $

4,219 $

   5,674 $

1,468 $      - $

   1,235 $

1,132 $

1,130 $

32 $

34 $

23 $

32,288 $

22,788 $

15,698

Between segments

43

58

25

       -

Revenues

18,672

15,591

10,351

        6,718

Costs

Other operating costs 
and expenses

6,244

9,683

5,078

8,397

3,371

5,417

  2,132

4,103

       -

1,468

       -          

       -

5,139

6,374

3,932

5,064

3,200

4,330

(5,182)

(5,150)

(3,990)

(3,956)

(3,225)

(3,202)

       -

32,288

       -

22,788

       -

15,698

410

       -

5,344

4,218

3,615

(5,152)

(3,997)

(3,205)

10,149

7,272

854

       -

668

533

461

24

139

58

17,836

12,713

       -

4,621

1,563

2,790

174

104

(28)

2

16

       -

4,219

1,440

2,501

178

54

(26)

18

54

       -

5,674

1,581

3,358

239

94

 -

-

237

139

(25)

16

116

55

30

-

-

       -

       -

 -

-

72

4

(7)

  66

227

402

119

       -

       -

       -

       -

       -

       -

       -        

-        

(28)

144

55

(39)

71

(17)

97

305

29

       -

90

       -

50

177

1,948

1,333

69

14

(5)

12

223

-

17

61

10

(2)

       -

185

-

30

117

174

53

90

28

75

68

47

21

112

(19)

(12)

711

(30)

179

(456)

(250)

(223)

1,495

28

125

32

78

43

28

(17)

490

206

155

(553)

(296)

(163)

1,033

5,221

8,437

920

241

(39)

8

910

43

285

668

(4)

(18)

527

(33)

      -

976

32

365

643

(19)

(43)

1,283

1,007

300

(51)

7

1,206

304

(68)

5

868

       -

       -

246

960

186

682

634

156

(123)

2

894

-

201

693

Depreciation and 
amortization

Interest paid

Interest earned

Other financial 
expenses

Equity in results
of associated
companies

Income taxes

Results
of segments

Discontinued 
operations

Non-controlling 
interest

       -

       -

       -

       -

       -

       -

       -

       -

       -

       -

       -

       -        

-       

       -

       -

       -

       -

       -

       -

       -

       -

       -

       -

       -

       -        

52

(19)

(43)

(4)

       -

(18)       

52

Controlling interest $

960 $

682 $

693 $

144 $

(39)$

(17)$

305 $

90 $

- $ 

177 $

206 $

155 $

(605)$

(272)$

(149)$

981 $

667 $

682

83

Annual Report 2015Encendemos el espíritu de la gente ALSEA 
 
 
 
Alimentosy bebidas 
México

Alimentos y bebidas 
latam

Alimentos y bebidas 
España

Distribución y producción

Eliminaciones

Consolidado

2015

2014

2013

2015

2014

2013

2015

2014

2013

2015

2014

2013

2015

2014

2013

2015

2014

2013

$

18,205 $

12,440 $

10,585 $

2,605 $

2,524 $

2,389 $

3,437 $

3,338 $

- $ 

2,303 $

2,188 $

2,022 $

1,940 $

7,072 $

 (4,607)$

28,490 $

27,562 $

10,389

       -

       -

       -

       -

       -

       -

       -

       -

       -

       -

       -

       -

923

   830

789

923 

830

789

2,072

1,644

1,031

417

493

216

476

198

       -

29

76

32

446

70

(21)

3,440

2,481

1,258

Assets:

Investment in 
performing 
assets
(Investment 
in associated 
companies)
(Investment 
in fixed assets 
and Intangible 
assets)

Total assets

$

20,277 $

14,084 $

11,616    $

3,022 $

3,017 $

2,605 $

3,913 $

3,536 $

- $

2,332 $

2,264 $

2,054 $

3,309  $

7,972 $

(3,839)$

32,853 $

30,872 $

12,436

Total liabilities$

7,270 $

8,940 $

6,449 $

2,566 $

2,535 $

2,372 $

3,805 $

3,694 $

- $

1,477 $

1,461 $

1,335 $

7,887 $

4,650 $

(2,251)$

23,005 $

21,280 $

7,905

32. FOREIGN CURRENCY POSITION

Assets and liabilities expressed in US dollars, shown in the reporting currency at December 31, 2015, 2014 and 2013, are as follows:

Assets
Liabilities

Net monetary liability position

Thousands of 
dollars
2015

Thousands of 
dollars
2014

1,300,457 $
(4,379,546)

1,371,033 $
(4,273,402)

Thousands of 
dollars
2013
621,813
(742,732)

(3,079,089) $

(2,902,369) $

(120,919)

$

$

The exchange rate to the US dollar at December 31, 2015, 2014 and 2013 was $17.25, $14.74 and $13.05, respectively. At March 31, 
2016, date of issuance of the consolidated financial statements, the exchange rate was $17.25 to the US dollar.

 
 
The exchange rates used in the different conversions to the reporting currency at December 31, 2015, 2014 and 2013 and at the date 
of issuance of these consolidated financial statements are shown below:

Country of origin
2015
Argentina
Chile
Colombia
Spain

Country of origin
2014
Argentina
Chile
Colombia
España

Currency

Argentinian peso (ARP)
Chilean peso (CLP)
Colombian peso (COP)
Euro (EUR)

Currency

Argentinian peso (ARP)
Chilean peso (CLP)
Colombian peso (COP)
Euro (EUR)

Country of origin
2013
Argentina
Chile
Colombia

Currency

Argentinian peso (ARP)
Chilean peso (CLP)
Colombian peso (COP)

Closing exchange 
rate

Issuance 
March 31, 2016

1.3408
0.0244
0.0054
18.8344

1.1862
0.0252
0.0057
19.5332

Closing exchange 
rate

Issuance 
March 31, 2016

1.7235
0.0240
0.0062
17.6926

1.7108
0.0241
0.0059
16.8876

Closing exchange 
rate

Issuance 
March 31, 2016

2.0108
0.0248
0.0067

1.7091
0.0240
0.0065

85

Annual Report 2015Encendemos el espíritu de la gente ALSEA 
In converting the figures, the Entity used the following exchange rates:

Foreign transaction 
Fast Food Sudamericana, S. A.
Starbucks Coffee Argentina, S. R. L.
Asian Bistro Argentina, S.R.L.
Fast Food Chile, S. A.
Asian Food Ltda,
Dominalco, S. A.
Operadora Alsea en Colombia, S. A.
Asian Bistro Colombia, S.A.S
Food Service Project S.L.

Country of 
origin
Argentina
Argentina
Argentina
Chile
Chile
Colombia
Colombia
Colombia
Spain

Currency 
Recording
ARP
ARP
ARP
CLP
CLP
COP
COP
COP
EUR

Functional
ARP
ARP
ARP
CLP
CLP
COP
COP
COP
EUR

Presentation
MXP
MXP
MXP

MXP
MXP
MXP
MXP
MXP

33. COMMITMENTS AND CONTINGENT LIABILITIES

Commitments:
a.  The Entity leases locales to house its stores and distribution centers, as well as certain equipment further to the lease agreements 

entered into for defined periods (see Note 12).

b.  The Entity has acquired several commitments with respect to the arrangements established in the agreements for purchase of the 

brands. 

c.  In the regular course of operations, the Entity acquires commitments derived from supply agreements, which in some cases establish 

contractual penalties in the event of breach of such agreements.

Contingent liabilities:
In August 2012, Italcafé received an order for an on-site official review by the tax authorities. Such visit concluded in August 2013 with 
certain observations regarding income that the authorities considered had not been declared and differences in VAT paid. Italcafé is 
currently in the phase for submitting additional documentation in order to clarify the aforementioned differences. The authorities have 
a six-month term, that concludes in February 2014, to assess a tax debt of approximately $146 million. 

  On the basis of the foregoing, Alsea will file an appeal against a possible tax debt. It is important to mention that the former owners 
of Italcafé will assume the economic effects arising from such tax debt in light of the terms and conditions set forth in the agreements 
signed by Alsea and the sellers.

  On November 3, 2014, the Entity filed a Motion for Reconsideration with the Tax Inspection Office of the Federal District against the tax 
liability determined by the Finance Department of the Federal District. On February 13, 2015, the Tax Inspection Office issued a request 
for additional information, which was provided on February 20 of that year. This Motion for Reconsideration is currently being studied 
by the Tax Inspection Office of the Federal District. In the event of an unfavorable ruling, the Entity will file a Ruling for Annulment. The 
attorneys of the vendor and Alsea consider that they have a good chance of success. During the 2 to 3 years that this legal action will 
take, the tax liability will not be considered as definitive. 

 
 
 
34. SUBSEQUENT EVENTS
  On March 3, 2016, Alsea signed the contract purchase-sale of the assets of the chain of Italian restaurants Archie’s in Colombia (Archie 
Colombia’s, S.A.S.). Founded in 1993, Archie’s restaurant chain is the largest in Colombia and one of the major chains that country Italian 
food. Its operation includes 41 restaurants in 7 major cities in Colombia, and has presence in major shopping centers. At the date of 
issuance of the consolidated financial statements, it has not carried out the closure of this operation.

35. FINANCIAL STATEMENT AUTHORIZATION

The consolidated financial statements were authorized for issuance on March 31, 2016 by Mr. Diego Gaxiola Cuevas, Administration 
and Financial Director, and therefore they do not reflect any facts that might occur after that date and are subject to the approval 
of  the  audit  committee  and  the  Entity’s  stockholders,  who  can  decide  to  modify  them  in  accordance  with  the  provisions  of  the 
Corporations Law.

Mr. Alberto Torrado Martínez
General Director

Mr. Diego Gaxiola Cuevas
Administration and Financial Director

Mr. Alejandro Villarruel Morales
Corporate Controller

87

Annual Report 2015Encendemos el espíritu de la gente ALSEA 
G4-31

Investor
Information

ALSEA

Finance
Diego Gaxiola Cuevas
Director de Finanzas
+52(55) 5241-7151

Social Responsibility
Ivonne Madrid Canudas
responsabilidad-social@alsea.com.mx
+52(55) 5241-7100 ext. 7335

Investor Relations
Salvador Villaseñor Barragán
ri@alsea.com.mx
+52(55) 5241-7035

Public Relations
Selene González Serrato
rp@alsea.com.mx
+52(55) 5241-7134

Headquarters
Alsea, S.A.B. de C.V.
Av. Paseo de la Reforma #222
3er. piso, Torre 1 Corporativo,
Colonia Juárez, Del. Cuauhtémoc,
C.P. 06600, Ciudad de México
+52(55) 5241-7100

Independent Auditors
Deloitte
Galaz, Yamazaki, Ruiz Urquiza, S.C.
Av. Paseo de la Reforma #489
6º piso, Col. Cuauhtémoc
C.P. 06500, Ciudad de México
+52(55) 5080-6000

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