Quarterlytics / Consumer Cyclical / Restaurants / Alsea, S.A.B. de C.V.

Alsea, S.A.B. de C.V.

alssf · OTC Consumer Cyclical
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Sector Consumer Cyclical
Industry Restaurants
Employees 10,000+
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FY2023 Annual Report · Alsea, S.A.B. de C.V.
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passionT O

serve is...

Integrated
Report

T O

serve is…

passion
delivering 
OUTSTANDING 
results

Content

We are Alsea 
Outstanding Results in 2023 
Messages 
Global Sustainability Management 
Ethics and Transparency 
Corporate Governance 
Growth 
Development 
Balance 
Sustainability Indicators 
Financial Information 
Information for Investors 

07
11
13
19
25
30
36
50
79
87
93
158

About 
this report

GRI 2-3, 2-4, 2-5

We are pleased to share our latest integrated 
annual report with you, highlighting 
Alsea’s progress and achievements in 
economic, social, environmental and 
corporate governance matters based on the 
sustainability strategy we applied between 
January 1 and December 31, 2023.

We prepared this report under GRI  
(Global Reporting Initiative) standards, 
the  Sus t ainabilit y  Accounting 
Standards Board (SASB) sustaina-
bility framework and the UN Global 
Compact’s Sustainable Development 
Goals. During the period mentioned 
above, the company did not report any 
significant changes or restatements of 
information in our coverage or supply 
chain.

An independent third party verifies 
our financial information. The audit 
process applied to our consolidated 
financial statements can be found in 
the middle of our reports under the 
investors’ section at alsea.net.

We invite you to read the corporate 
policies and strategies mentioned in 
this report under Corporate Gover-
nance, Sustainability and Corporate 
Integrity at alsea.net.

Please send your comments, questions 
or suggestions about this document to 
rp@alsea.com.mx.

 
 
We are Alsea

GRI 2-1, 2-6

We are the leading restaurant operator in Latin 
America and Europe, with globally recognized brands 
in the Quick service restaurants, Coffee shops and 
Full service restaurants segments.

3

Segments

13

Brands

QUICK SERVICE 
RESTAURANTS

COFFEE 
SHOPS

FULL SERVICE 
RESTAURANTS

7

ALSEA     AR     202312
Countries

4,622
Units

Portugal
27

Mexico
2,313

Argentina
250

Spain
1,122

Luxembourg
4

Netherlands
101

We operate more than 4,622 units in Mexico, 
Spain, Argentina, Colombia, Chile, France, Portugal, 
Belgium, Netherlands, Luxembourg, and Uruguay. 

Our business model supports all business units 
through the Shared Services Center, providing 
support in administrative, development and supply 
chain processes.

France
245

Paraguay
3

Belgium
35

Chile
248

Colombia
255

Uruguay
19

8

ALSEA     AR     2023Our 
purpose

To bring happiness and 
experiences full of flavor is 
a commitment everyone at 
Alsea embodies daily. It means 
thinking about our customers 
to ensure every moment is 
an unparalleled experience, 
spreading our Passion to Serve 
and doing everything we can to 
impact our planet positively.

Our purpose is based on four princi-
ples that inspire us and make us 
unique in what we enjoy the most: 
making our customers happy.

Delivery: We give our best, always 
putting our heart into everything 
we do. We value every interaction 
with our customers in each store 
and when delivering products to 
their homes.

Happiness: In a business like 
ours, happiness is experienced in 
every detail, from the first contact 
through a smile, making guests feel 
welcome and calling by their name.

Experiences: We truly connect 
with our customers, bringing 
unique moments and making 
them feel special.

Flavor: Seasoning runs 
through our veins. We love 
to spice up people’s lives 
and fill them with delicious 
memories, always leaving a 
great taste in their mouths.

9

ALSEA     AR     2023Our philosophy

Demonstrate a 
passion for excellence, 
to achieve even 
higher goals.

We make every 
moment unique 
to offer
unparalleled 
experiences.

10

ALSEA     AR     2023Outstanding 
results1

GRI: 201-1

Sales
'21

'22

'23

EBITDA
'21

'22

'23

$8,027
Operating 
income

$3,042
Consolidated 
net profit

35.2%
ROE4

14.0%
ROIC3

 $53,379

$68,831

$76,231

$12,311

$14,070

$16,216

Results
Net sales
Gross profit
Operating income
EBITDA2
Consolidated Net Income
Balance
Total Assets
Cash
Liabilty Costs
Majority Shareholders’ Equity
Profitability
ROIC3 
ROE4
Share information 
Price
Earnings Per Share
Dividend
Book Value Per Share
Operation
Total Number of Units
Collaborators

CAGR 
2019-
20235
6%
5%
12%
5%
23%

%

2022

Annual 
Growth
2023
%
10.8% $76,231
100% $68,831 100%
11.0% $53,130 69.7% $47,871 69.5%
9.3%
26.0% $8,027 10.5% $6,368
15.3% $16,216 21.3% $14,070 20.4%
2.4%
81.1% $3,042

4.0% $1,679

(1.9%) $77,434
5.3% $6,410
(6.0%) $26,120
3.7% $8,656

360 pbs
1720 pbs

14.0%
35.2%

74.1% $64.16
76.8% $3.66
N.A.
-
7.6% $10.34

6%
1%

3.9% 4,622
0.4% 71,003

$78,923
$6,087
$27,789
$8,344

10.4%
18.0%

$ 36 . 86
$2.07
-
$9.61

4,447
75,740

1  The figures are expressed in millions of nominal pesos and under IFRS standards (including IFRS 16 effects and the effect of 
applying the restatement approach to hyperinflation in Argentina), except for the information per share and the number of 
units and collaborators. 

2  EBITDA is defined as operating income before depreciation and amortization. 
3  ROIC is defined as operating income after taxes divided by net operating investment (total assets-cash and temporary 

investments-non-interest-bearing liabilities). 

4  ROE is defined as net profit divided by shareholders’ equity. 
5  CAGR stands for Compound Annual Growth Rate from 2019 to 2023.

11

ALSEA     AR     2023Highlights 2023

460

Millions of 
customers served

257

Gross store 
openings

4,622

Units

+2.2 

Million of meals 
delivered to vulnerable 
populations

2,470,718

Fundación Alsea, 
 A.C. beneficiaries 

12

ALSEA     AR     2023GRI 2-22, 2-23

To the General Assembly of Shareholders 
of Alsea, S.A.B. de C.V. and 

our different 
Stakeholders,

I am pleased and proud to share our 2023 
Integrated Annual Report with you.

Passion to serve reflects who we are as 
the result of a continuous transformation 
process to materialize our strategy focused 
on what is most important: keeping our 
customers happy in a global economy.

They are the source of inspiration that encourages us 
to identify their needs by getting to know them better 
every day. They inspire our creativity to design products 
that respond to the demands of a market with very 
diverse lifestyles as we face the challenge of presenting 
a differentiating value proposition. They are also the 
driving force that ensures our perseverance in creating 
and implementing efficient processes focused on 
profitability and productivity, promoting sustainability 
with the highest quality standards.

For this, our main asset is our collaborators, numbering 
over 70,000 worldwide. They strengthen our company’s 
culture and, with their dedication, contribute to its 
business  strategies  and  operations.  The  Board  of 
Directors provides and promotes programs and initiatives 
that nurture their development and training so each 
can reach their maximum potential, ensuring that they 
have the right tools to do their best job. We acknowledge 
their efforts with competitive compensation plans, career 
paths, and opportunities to work and develop in our 
different departments and for our different brands.

13

ALSEA     AR     2023At Alsea, we reaffirm our commitment to adhere to the Code of 
Best Corporate Practices. Through our Board of Directors and 
its governing bodies, we ensure compliance with the highest 
standards of Corporate Governance to promote greater security 
and trust among you, our Shareholders.

In 2023, we enjoyed a year of significant achievements aligned with 
our strategy. Thanks to our focus on our customer’s experience, 
our committed team of collaborators, and our passion for quality 
and service, we continued to generate significant benefits for our 
stakeholders and reiterate our leadership as the best restaurant 
operator in Latin America and Europe.

In this 2023 Annual Report, we share our financial, social and 
environmental results and everything that allows us to evolve our 
business to a level of excellence. During the year, we continued to 
strengthen our Corporate Governance to become an increasingly 
institutional Company focused on the need for growth demanded 
by our environment. We made certain adjustments to our Board of 
Directors, which now enjoys the valuable participation of Gabriela 
Garza and Christine Kenna.

In 2023, we attained significant recognition as we reaffirmed our 
presence on the S&P/BMV Total Mexico ESG Index. We were listed 
on the Dow Jones Sustainability Index MILA for the sixth year in 
a row and received a Corporate Social Responsibility Award for 
the twelfth year running. We also reaffirmed our commitment to 
the UN Global Compact and its Principles, which guide our steps 
to contribute to a world that closes social gaps and promotes 
equity, equality and the generation of development opportunities 
for our communities.

At Alsea, we reiterate our commitment to being a role model in 
sustainability, promoting policies, initiatives, and actions that 
generate positive impacts for all those with whom we develop 
and collaborate and for our planet’s well-being.

I thank each of our customers for their loyalty 
and preference and to our collaborators for their 
commitment, enthusiasm, and professionalism 
that allow us to bring the Alsea culture to all the 
geographies in which we have  presence to make 
our purpose come true: to bring happiness and 
experience full of flavor.  

Alberto Torrado Martínez
Chairman of the Board 

14

ALSEA     AR     2023GRI 2-22, 2-23

Dear 
Friends,

I want to share with you that I am very proud of 
our performance and achievements in 2023, which 
are in line with our strategic plan, and confirm 
that our Passion to serve is the key to consolidate 
Alsea’s leadership.

15

ALSEA     AR     2023+10.8%
total sales
vs. 2022

+14.7%
same store sales 
vs. 2022

Sales through our home delivery 
segment grew 4.2% to MXN 12,798 
million from more than 48.8 million 
orders, representing a 17.1% share in 
Alsea’s consolidated sales.

During the year, we invested MXN 
4.740 billion, allocating MXN 3.903 
billion, equal to 82.3%, to open 184 
units, renovate and remodel units of 
our different brands, and replace 
equipment. We remain firm in our 
expansion strategy to take advantage 
of market opportunities with our 
leading brands by opening new units 
in the locations and geographies with 
the greatest potential for profitability.

2023 was a year in which we obtained 
extraordinary results. Our total sales 
increased 10.8% compared to 2022 to 
reach MXN 76.2 billion. Our Same 
Store Sales registered 14.7% growth, 
and EBITDA stood at MXN 16.2 billion, 
15.3% above last year. These results 
reflect  the  effectiveness  of  our 
operational strategy, the recovery of 
consumer  trends,  the  successful 
implementation of digital innova-
tions and the development of new 
products.

Our digital strategy continues to be 
essential to attracting and retaining 
new customers. One of our major 
achievements this year was passing 
the 1.8 million member mark in our 
Starbucks Rewards program while 
reaching almost one million Club By 
members in Spain in less than three 
months of operation. We know the 
growth potential that digital platforms 
and selective marketing represent, so 
we will continue to strengthen our 
digital transformation project.

During the year, our more than 70,000 
collaborators served more than 460 
million customers in the 12 countries 
where  we  operate  through  the  3 
business segments we serve, with 
the passion and heart that distingui-
shes us to preserve the preference 
for our brands. Last year, we also 
broke our turnover record with a 65% 
rate compared to the 71% reported 
the previous year. In addition, our 
internal Global Engagement Index 
scored 4.19 out of 5.

Our coffee shop segment continues 
its expansion process focused on 
strategic locations and the develop-
ment of new products. This year, we 
certified 16 Starbucks stores in our 
Greener Stores program, bringing the 
total  number  of  stores  in  Latin 
America to 85. We also focused on 
digital innovation in the fast food 
segment to optimize and improve our 
service  level.  At  our  full-service 
restaurants, we continued to improve 
our value proposition to leverage 
positive traffic trends and increase 
customer visit frequency.

16

ALSEA     AR     2023After  Hurricane  Otis,  It’s  on  Me 
partnered with World Vision Mexico 
to donate MXN 3 million to help over 
10,000 people, providing significant 
support to communities affected by 
the hurricane in Guerrero.

$54

Millions of pesos 
raised by 
It's on me

+8,000
Beneficiaries

25
Food kitchens

One key factor in Alsea’s leadership 
has been integrating an efficient 
supply chain that represents a compe-
titive advantage for our brands. This 
service network operates under the 
highest standards of food safety and 
security quality, exceeding the requi-
rements established by our strategic 
partners worldwide.

Within the framework of our sustaina-
bility exercise, we decided to reinforce 
the existing process and complete a 
Double Materiality analysis to obtain 
a clearer and more precise vision of 
the relationship we have with our 
environment and help us prioritize 
our material topics to allocate time, 
resources and investments in the 
initiatives that generate a greater 
impact and respond, to a greater 
extent, to our stakeholder’s concerns 
and the challenges we face in protec-
ting the planet.

For the second consecutive year, we 
presented the “Alsea Award” through 
the Alsea Foundation, A.C., and with 
the support of World Vision Mexico 
to promote innovative original or 
in-progress  food  and  nutrition 
research projects. The Center for 
Advanced  Nutrition  and  Food 
Studies (CESNUTRAL) at CES Univer-
sity in Colombia selected the winning 
project. This recognition reflects our 
commitment to joining efforts to 
face the most important global food 
challenges.

Our annual It’s on Me fundraising 
campaign,  backed  by  Fundación 
Alsea, A.C., raised MXN 54 million to 
provide meals for over 8,000 people 
in 25 food kitchens every day. We also 
expanded our efforts to help more 
than two million individuals with 
financial and in-kind donations.

17

ALSEA     AR     2023As we reflect on the successes achieved this year and look to Alsea’s future, I 
want to recognize our management team’s leadership in taking our strategic 
plans to all levels across the company and positively impacting our 4,622 
units. I also want to acknowledge the commitment of our more than 70,000 
collaborators for their efforts and dedication to exceeding our customers’ 
expectations, making each experience an unforgettable moment and fulfilling 
our purpose of bringing happiness and experiences full of flavor. Thanks also to 
our shareholders for your participation in Alsea’s success and your trust in us, 
which feeds and increases our Passion to serve every day! 

Armando Torrado Martínez
CEO of Alsea

18

ALSEA     AR     2023 
Global 
Sustainability 
Management  

To bring happiness and experiences full of 
flavor means integrating sustainability into 
everything we do and strengthening our 
corporate best practices.

We are not alone on this path to fulfilling our commit-
ments. We created a Global Sustainability Management 
structure by working hand in hand with our stakeholders 
and being guided by our Board of Directors to ensure that 
our initiatives are known and executed at all levels across 
the company. 

From the creation of sustainability policies and objec-
tives to the implementation, measurement and reporting 
processes, our team members work with passion to execute 
initiatives related to specific priority topics organized 
under three levels as follows:

• Governance Level
• Strategic Level
• Operational Level
•  Commissions and priority topics

Governance level
Comprised of our Board of Directors, it defines 
our global strategy and oversees compliance 
with our initiatives.

Strategic level 
It operates on a regional level to identify 
environmental and stakeholder needs, 
proposing initiatives in response to their 
social, environmental, economic and 
business ethics concerns.

Operational 
level

Four local committees support the execution of initiatives 
related to specific priority topics.

Responsible Consumption
• Nutritional communications
• Food safety and health
• Sustainable consumption
• Sustainable sourcing
• Food waste

Quality of Life
• Job security
• Health and well-being to boost 
productivity
• Diverse and inclusive culture
• Financial well-being

Environmental
• Energy
• Water
• Supplies
• Waste

Community Development
• Fight hunger
• Education and employability
• Culture

19

ALSEA     AR     2023 
D

L

O

A R E H

H

S

Talent 
management

Community 
and 
philanthropy

•

S

R

E

  C O L L A BORATORS • C

U

Diversity, equity 
& inclusion

Climate 
Strategy

S

T

O

M

E

R

S

PM E N

T   

      BA

L

A

N

C

E

Energy and 
emissions

O
L
E
V
E

D

We bring 
happiness & 
experiences full 
of flavor

S

U

P

P

Responsible
sourcing

GROWTH

L

I

E

R

S

•

M

E

Food
waste

Food 
quality 
and safety

Consumers'
well-being
and nutrition

D

I

A • INSTITUTI O N S   •   C O M M U

T
N
E
M
N
R
E
V

O

Y  • G

N I T

Sustainability Model

Our model represents Alsea’s key commitments to Sustainability. 
It is built on three pillars to respond to the economic (growth), 
social (development) and environmental (balance) aspects of 
our operation, based on our Corporate Governance and in close 
communication with our stalkeholders.

Development

Growth

It addresses aspects related to the 
development and well-being of our 
collaborators in an equitable, inclusive, 
diverse and safe work environment that 
gives them the flexibility they need to 
balance their personal and professional 
lives. Additionally, it focuses on ensuring 
the food security of vulnerable popula-
tion and encourage community develo-
pment through programs that promote 
access to education and employability.

It focuses on the operational aspects of 
directing leading brands, providing excep-
tional service and premium products with 
support from an exemplary industry supply 
chain, and managing our commitment to 
offering menus adapting to different lifes-
tyles. It also covers labeling practices, 
responsible advertising and communica-
tions, technological innovation and initia-
tives to manage food waste responsibly.

Balance

It encompasses actions aimed at caring for 
our environment by efficiently managing 
natural resources, such as energy, water, 
emissions, supplies, and waste manage-
ment and disposal.

20

ALSEA     AR     2023 
 
 
 
 
 
Global Integrated 
Materiality Matrix

+

GRI 3-1, 3-2, 3-3

The  priority  aspects  identif ied 
through the global materiality study 
we  conducted  in  2022  led  us  to 
establish the strategies and initia-
tives we have worked on for the last 
two years.

During our implementation processes, 
we work under domestic and inter-
national  benchmark  standards, 
adapting them to the requirements 
of the different geographies where 
we have presence.

We will conduct our next double-ma-
teriality study in 2024. 

e
v
i
t
c
e
p
s
r
e
P
r
e
d
l
o
h
e
k
a
t
S

3.70

3.60

3.50

3.40

3.30

3.20

3.10

3.00

2.90

2.80

2.70

2.60

2.50

2.40

2.30

2.20

14

7

15

8

1

26

32

24

5

17

11

29

23

20

34

33

22

12

21

9

25

18

19

35

2

31

13

28

16

30

6

3

10

27

4

2.25 2.35 2.45 2.55 2.65 2.75 2.85 2.95 3.05 3.15 3.25 3.35 3.45 3.55 3.65 3.75 3.85 3.95

 Internal Perspective (Alsea executives) 

+

Material impact 
and financial 
issues

Material topics

Material financial 
issues

Impact material 
topics

Potential material 
topics (short term)

Non-material 
topics

Talent attraction and retention
Customer and consumer satisfaction

Material Topics (14) 
  1 
  8 
  7  Brand reputation
Legal compliance
  15 
Food safety and quality
 28 
Sociopolitical risk management
  16 
Economic performance
  6 
  3  Organizational culture and climate
  10  Digital transformation
  27 
  4 
  2  Diversity, equity & inclusion
Corporate governance
  14 
Energy and emissions
 30 

Customer and consumer health and safety 
Employee training

Ethics and integrity
Product innovation
Communication and transparency
Employee health, safety and well-being

Potentially material topics (16) 
  31  Waste management and circular processes
  13 
  11 
  17 
  5 
  32  Climate strategy
  26  Nutritious and affordable products
  24  Responsible communication and marketing of products
  20  Responsible supplier assessment and development
  21  Availability of local raw materials
  34 
  29  Water
  23 
  12  Human rights
  33  Contribution to local food security
  9  Data privacy and cybersecurityTemas no materiales (5)

Investment and social commitment

Food waste

Non-material topics (5) 
  22  Responsible sourcing of raw materials
  18 
  25 
  19 
  35  Comprehensive development of farmers and agricultural  

Stakeholder relations
Inclusive selling practices
Fair competition practices

producers

21

ALSEA     AR     2023 
 
 
 
 
 
 
Stakeholder Relations 
GRI 2-29 
Being close to our stakeholders allows us to 
understand their concerns through an open 
and constant dialogue based on trust and 
transparency. Our relations plan includes 
the following phases:

Identification
We analyze and classify 
Alsea’s most relevant 
stakeholders according to 
their needs, concerns and 
expectations.

Channels and Objectives
We define our relationship 
objectives and develop 
strategies to achieve 
them by creating specific 
communication channels 
for each group, parti-
cipation programs and 
the means required to 
establish our relationship.

Implementation 
We execute the actions 
established in our strate-
gies to stay in touch, 
including networking 
events, information 
sessions, and satisfac-
tion surveys, among other 
activities.

Assessment
We regularly monitor our 
engagement activities to 
measure their effective-
ness and make the adjust-
ments required through 
feedback, key metric 
analytics, and a review of 
the plan’s objectives.

Periodicity

 Permanently
 Monthly
 Quarterly
 Eventually
 Annual Report

Governance
 Correct Line
 Email and website
 Participation in 
events
 Reports
 Meetings
 Phone calls
 Official press 
releases
 Annual report

Community
 Website
 Social media
 Evaluation visits
 Participatory 
diagnoses
 Forums
 Events  
 Annual report

Suppliers

Media

Partners and Investors

Customers

 Correct Line
 Email and website
 Monthly newsletter
 Visits
 Phone calls
 Annual report

 Correct Line
 Press releases
 Email and website
 Forums and events
 Annual report 

 Email and website 
 Phone calls
 Meetings
 Relevant releases
 Shareholders meeting
 Results report
 Conferences
 Annual report
 Investor Day

 Correct Line 
 Email and website
 Social media
 Mass media
 Restaurant  
communication plan
 Marketing campaigns
 Apps
 Loyalty programs
 Bulletin
 Annual report

Collaborators
 Correct Line 
 Email and website
 Workplace
 Screens
 Communication boards
 Internal communications
 Bulletin
 Announcements
 Events and conventions
 Annual report

22

ALSEA     AR     2023Our contribution 
to sustainability

Our activities allow us to contribute 
directly to facing global sustainability 
challenges, such as those described 
in the United Nations Sustainable 
Development Goals. 

By joining this initiative, we reaffirm 
our commitment to adhering to the 
fundamental principles and actively 
promote  business  practices  that 
inspire the stakeholders with whom 
we interact.

Some of our main initiatives created to 
support the SDGs are as follows.

Food donations

Food waste management

Community kitchens

Promoting healthy 
habits

Anti-harassment 
protocols

Development of women in 
leadership positions

Timed faucets

Dual flush cisterns

Water towers

Solar panel project in 
stores in South America 
and production centers 
and units in Europe

Employment generation

Social employability 
and training projects

People management 
model

Waste management 
project

Food waste management

Digital employment 
channels

Process and task digiti-
zation

Social employability 
and education projects

Global environmental 
policy

Strategic partnerships 
with associations and 
foundations

23

ALSEA     AR     2023Recognitions, certificates 
and sustainability 
initiatives

At Alsea, the recognition we obtain for 
our work results from the passion and 
commitment of all our collaborators, 
which inspires us to continue working 
under the best industry standards.

These  recognitions  guide  us  in  applying  social, 
economic and environmental best practices, reaffir-
ming our commitment to excellence in everything we 
do to exceed our customers’ expectations every time 
we interact with them.

UN Global Compact
In 2011, we joined the most important 
corporate sustainability initiative, the 
United Nations Global Compact. This 
accession represents our adoption of 
ten universal principles related to the 
defense  of  human  rights,  labor 
standards, the environment and the 
fight against corruption.

Corporate Social 
Responsibility Award
Since 2012, the Mexican Center of 
Philanthropy (CEMEFI, acronym in 
Spanish) has given us this distinc-
tion, highlighting our performance in 
five pillars of sustainability: Quality of 
life, environment, ethics, community 
engagement, and corporate social 
responsibility.

S&P/BMV Total Mexico ESG Index
We have been listed on the Standard 
& Poor’s Index (S&P/BMV Total Mexico 
ESG Index) since 2013. This index is 
designed to promote and disclose to 
the Mexican market the performance 
of companies that meet sustainabi-
lity criteria.

Dow Jones Sustainability 
Index MILA
Since 2018, Alsea has been listed on the 
Dow Jones Sustainability Index (DJSI) in 
the Latin American Integrated Market 
(MILA), a reference index measuring 
listed companies’ sustainability perfor-
mance. For Alsea, belonging to this 
index means being recognized for its 
risks and opportunity identification on 
economic, social and environmental 
spheres and for creating value for all 
our stakeholders.

24

ALSEA     AR     2023Ethics and   
transparency

GRI: 2-22, 2-23, 2-24

We live our values and ethical principles in 
each decision, always striving to promote 
respect, integrity and transparency in all our 
relationships.

Our Code of Ethics is the ideology that guides our decisions 
with a focus on respect and transparency. We share its 
principles with our strategic partners, collaborators and 
suppliers to work together within a common framework of 
corporate integrity and values.

Guiding 
principles of our 
Code of Ethics

Law compliance

Our customer
service

Equality of 
opportunities

Job
security

Acceptance
of gifts

Harassment-free
workplace

About conflicts 
of interest

Taking care
of our work tools

Transparent business
practices free of
bribery

About
fraud

Financial
information

Taking care of our
private and confidential
information

About the 
environment 
and our responsible
use of resources

25

1 5 937 112 6 1048 1213ALSEA     AR     2023Corporate Integrity 
GRI 2-15 205-2 
We know that fulfilling our purpose 
demands that we establish, respect and 
enforce regulations that promote our ethical 
principles based on policies responding to 
this objective, as we ensure that they reach all 
levels of our company.

Anti-Corruption Plan
We have developed the Alsea anti-corruption plan to 
comply with applicable legislation, which includes the 
Policy Anti-corruption, the Code of Ethics, the organiza-
tion's manual and our anonymous reporting line (Línea 
Correcta). We incorporate anti-corruption clauses in 
all our contracts. Compliance with the Plan, which our 
internal and external auditors continually review, is 
mandatory for all collaborators and business partners.

Anti-Corruption Training
We ensure that all collaborators read and comply with 
our Anti-Corruption Policy. They also take annual training 
courses on transparency and compliance, to uphold 
transparency in everything we do across the company.

Protecting Personal Information
We are committed to protecting our stakeholders’ infor-
mation in the digital world. We are pleased to announce 
that we did not receive any reports of loss of information 
or claims related to our stakeholders’ personal informa-
tion in 2023.

Code of Ethics and Penalties
We are governed by a Code of Ethics that establishes 
the values and behavioral standards all collaborators, 
suppliers and franchisees must follow. This document, 
available on our website, describes potential penalties 
for violations, ranging from a warning to termination of 
employment and the corresponding legal actions.

26

IA   ALSEA   2023 
Prevention of money laundering
We have internal policies to comply with the Law of 
Prevention of Money Laundering. These policies help us 
identify and prevent activities related to illegal proceeds 
and reinforce our commitment to integrity and trans-
parency in all our operations, ensuring compliance with 
current applicable laws.

Gifts, hospitality, and travel expenses
We value integrity in all our interactions; therefore, we do 
not accept conditional gifts from suppliers, third parties 
or public officials, and Alsea prohibits offering these to 
influence improper behavior. According to our Code of Ethics, 
collaborators can only receive institutional gifts containing 
a company logo, with a maximum value of USD 100.

Donations
We promote community programs through donations. 
Therefore, Alsea strictly adheres to the current applicable 
laws to ensure compliance and transparency in our chari-
table actions at all times.

Political Contributions
Alsea absolutely prohibits giving direct and indirect 
political contributions, including expenses to influence 
elections or donations to political organizations.

Negotiating with government officials
Our collaborators must maintain professional, cordial 
and ethical relationships with government officials and 
consistently comply with our Anti-Corruption Policy and 
all legal regulations.

Suppliers
We ensure that our suppliers and business partners fully 
comply with the rules established in our Anti-Corruption 
Policy and respect all applicable laws. All forms of bribery, 
corruption, extortion and fraud are forbidden. Suppliers 
are prohibited from offering, promising, requesting, 
accepting or receiving considerations. They must report 
all conflicts of interest to our Correct Line and maintain 
the confidentiality of the information received from Alsea.

You will find our policies at: 
www.alsea.net/corporate-integrity

27

Bribery and undue advantages
We are committed to fighting corruption and bribery in all 
their forms. We do not offer, give or promise inducements 
to public officials or individuals to obtain undue benefits. 
Collaborators, suppliers and partners are prohibited from 
requesting, accepting or receiving rewards from government 
officials in exchange for benefits on behalf of Alsea.

Conflict of interest
At Alsea, our collaborators must avoid situations that 
compromise the integrity of the company’s interests and 
theirs. Refraining from directly or indirectly influencing 
decisions related to Alsea is essential to guaranteeing 
ethical and transparent behavior in all our operations.

ALSEA     AR     2023 
 
 
 
Correct Line 

GRI 2-25, 2-26

We firmly believe we can build a culture based 
on high ethical standards by working together.

One of the essential components to achieving this 
objective is Correct Line, a mechanism Alsea created 
to receive reports or complaints about breaches of our 
Code of Conduct by our collaborators, suppliers, brands 
or any stakeholder linked to our operation.

The Correct Line is managed by a third party known for 
its reliability, confidentiality and objectivity in handling 
reports and complaints. We have an independent 
portal where we provide more personalized attention 
and timely follow-up to the matters reported by our 
stakeholders, always in line with our purpose to bring 
happiness and experiences full of flavor.

In 2023, we received reports about harassment, discri-
mination, conflicts of interest and breach of trust: 88% 
were resolved, and 22% are in progress.

1,292 

Reports

Origin:

100% 

Reports 
addressed

3 

1,185 

Suppliers

Collaborators

84 

Customers

Negligence 

Sexual harassment 

Discrimination 

Total 

102 

46 

56

11 

7 

8 

1 

3

6

Attention Channels
Website
Mexico and South America: 
https://extranet.alsea.net/lineacorrecta/ 
Europe:
https://europe.alsea.net/etica-y-cumplimiento/canal-denuncias

28

ALSEA     AR     2023 
 
Corporate  
Governance 
GRI 2-9, 2-10, 2-11, 2-12, 2-13, 2-14, 2-27 

At Alsea, we are committed to transparency, accountability 
and value creation. Doing the right thing and committing 
to improving our operation’s financial, social and 
environmental aspects is our priority.

Thanks to the guidance provided by our Corporate Governance, we adopt best 
practices, protect our stakeholders’ interests and promote a culture of integrity 
and responsibility in all our operations.

Corporate Governance Structure

GRI 2-9

Board
of Directors

Audit 
Committee

Corporate Practices 
Committee

Office
of the CEO

Alsea
Mexico

Alsea
Europe

Alsea 
South America 

29

ALSEA     AR     2023Board of  
Directors 
GRI 2-10, 2-11, 2-12, 2-13, 2-14 

The Board of Directors is the highest 
decision-making authority within our 
company. It oversees the implemen-
tation of strategies and decision-ma-
king processes. It is supported by 
the Audit, Corporate Practices and 
Corporate Governance Committees 
to recommend and instruct Senior 
Management on risk control mecha-
nisms, business performance, stake-
holder relations policies, compensa-
tion and regulatory compliance.

The Board of Directors comprises 12 
members, three of which are related 
proprietary directors, two are indepen-
dent propriety directors, and seven 
are independent. A related proprietary 
director chairs the Board.

We have the figure of Independent 
Director who today represents more 
than  58%  of  the  total  members, 
exceeding the 25% required by the 
Securities Market Act.

At  Alsea  there  is  no  position  of 
Alternate Director, since it is consi-
dered that if the Proprietary Director 
(one who has a direct connection to 
the company derived from sharehol-
ding) does not attend to the sessions 
of the Board of Directors, dilutes its 
obligations in front of the rest of the 
members. Alsea's board meetings 
must be called if required by at least 
25% of directors.

1

5

9

3

7

11

2

6

10

4

8

12

30

ALSEA     AR     202358%of our Board of 

Directors are 
independent  
members

  Proprietary 
Directors  

  Independent 
Directors 

1  Alberto Torrado Martínez
  Chairman

6 León Kraig Eskenazi 
  Board member 

2  Cosme Alberto Torrado  

Martínez

  Board member

7 Gabriela María 
  Garza San Miguel 
  Board member 

3  Armando Torrado Martínez 
  Board member

8 Carlos Vicente Salazar Lomelí 
  Board member 

  Independent 
Proprietary 
Directors 

4 Federico Tejado Bárcenas 
  Board member

5 Fabián Gosselin Castro
  Board member

 9 Alfredo Sánchez Torrado
  Board member

10 Luiz Carlos Ferezin
   Board member

11  Leticia Mariana Jauregui    

  Casanueva 
   Board member

12 Christine Marguerite Kenna
    Board member

31

ALSEA     AR     2023 
Nomination, election and 
remuneration of Board Members 
process

GRI 405-1

The Nominations and Compensation 
Committee is the body in charge of 
managing board member selection, 
nomination, and renewal procedures.

Board member nomination or re-elec-
tion proposals are submitted to the 
Annual General Meeting of Sharehol-
ders, and all direct nominations to 
fill a vacant seat follow a procedure 
established to this end. In the case 
of  Independent  Members,  these 
proposals are approved with recom-
mendations from the corresponding 
committee. As for the other members, 
the Committee issues a prior report 
on the proposals before approval.

All  proposals  submitted  to  the 
General Meeting of Shareholders are 
accompanied by a detailed report 
from the committee containing an 
evaluation of the proposed candi-
dates’ merits and experience.

The committee considers the balance 
between  knowledge,  skills  and 
experience, as well as the require-
ments established to fill vacant seats. 
Special attention is paid to the candi-
date’s availability required to hold  
the position.

The  Nominations  and  Compen-
sation  Committee  also  proposes 
board member remuneration to the 
Meeting of Shareholders. At Alsea, we 
have determined compensation as a 
fixed amount based on attendance. 
We have also implemented mecha-
nisms and set objectives to assess 
each member's performance and 
propose training on topics relevant 
to the company’s development when 
necessary.

Board Diversity 
We recognize the value of diversity 
and promote the professional growth 
of women in the workplace. We are 
proud  to  say  that  we  have  three 
female board members today, repre-
senting 27% of members and 43% of 
the Independent Directors.

Gender diversity is not only important 
from an equity perspective; it also 
provides a variety of skills, percep-
tions and experiences that streng-
then our decisions and the company’s 
performance. 

GRI 2-10, 2-17, 2-19, 2-20

27%
of our board 
members are 
women

32

ALSEA     AR     2023Audit Committee

Roles and 
Responsibilities

•  Recommend to the Board the candidates 

•  Contribute to establishing related-party 

Alfredo Sánchez Torrado
President

Luiz Carlos 
Ferezin
Member

Federico Tejado 
Bárcena
Member

Christine Marguerite 
Kenna
Member

Elizabeth Garrido López
Secretary (without being a member)

transaction policies.

•  Analyze and evaluate related-party 

transactions to offer recommendations to 
the Board.

•  Decide whether or not to hire third-party 
experts to give their opinion on related-
party transactions or other matters to 
ensure the proper performance of their 
duties.

•  Verify compliance with the Code of Ethics 
and the mechanism provided to disclose 
improper behavior and protect whistle-
blowers.

•  Assist the Board of Directors in analyzing 
information contingency and recovery 
plans.

•  Verify the implementation of the mecha-
nisms required to ensure the company’s 
compliance with the different legal provi-
sions.

selected to serve as the company’s external 
auditors, their contracting conditions, and 
the scope of the professional work and 
supervise compliance thereof.

•  Serve as the communication channel 

between the Board of Directors and the 
external auditors, ensuring the latter’s 
independence and objectivity.

•  Review the work program, observation letters 

and internal and external audit reports, 
reporting the results to the Board.
•  Meet periodically with the internal and 

external auditors without company officers 
to obtain their comments and observations 
on the progress of their work.

•  Give the Board of Directors their opinions on 
the policies and criteria used to prepare the 
financial information and the processes used 
to issue it, ensuring its reliability, quality and 
transparency.

•  Contribute to defining general internal 

control and internal audit guidelines and 
evaluating their effectiveness.

•  Confirm the observation of the mechanisms 
established to control the risks the company 
might face.

•  Coordinate the work done by the internal 

auditor.

33

ALSEA     AR     2023Corporate Practices Committee

Roles and 
Responsibilities

León Kraig Eskenazi
President

Cosme Alberto 
Torrado Martínez 
Member

Fabián Gerardo 
Gosselín Castro
Member

Gabriela Maria
Garza San Miguel
 Member

Leticia Mariana 
Jauregui Casanueva 
Member

Elizabeth Garrido López
Secretary (without being a member)

•  Suggest to the Board of Directors the criteria 
ideal for appointing or removing the Chief 
Executive Officer and other senior managers.

•  Propose evaluation and compensation 

•  Analyze the general guidelines presented 
by Senior Management to determine the 
company’s strategic plan and follow up on 
its implementation.

•  Review the company’s investment and 
financing policies proposed by Senior 
Management and give its opinion to the 
Board of Directors.

•  Give an opinion about the annual budget 
the Chief Executive Officer presents 
and monitor its application and control 
system.

•  Evaluate the mechanisms presented by 
Senior Management to identify, analyze, 
manage and control risks to which the 
company is subject and give its opinion 
to the Board of Directors on the subject 
matter.

•  Examine the criteria the Chief Executive 
Officer presents to disclose the risks to 
which the company is subject and give its 
opinion to the Board of Directors.

criteria for the Chief Executive Officer and 
other senior managers to the Board  
of Directors.

•  Recommend the following criteria to the 

Board of Directors to determine payments to 
the Chief Executive Officer and other senior 
managers when they leave the company.

•  Suggest the criteria to determine the 

compensation of the company’s senior 
management team.

•  Analyze the proposal made by the Chief 

Executive Officer on the staff’s compensa-
tion structure and criteria.

•  Study and present to the Board of Directors 
for approval the statement prepared to 
confirm the company’s social responsibility, 
the Code of Ethics, and the system used to 
report improper behavior and protect whist-
leblowers.

•  Evaluate and propose to the Board of 
Directors the approval of the formal 
leadership succession system and verify 
compliance with the terms approved.

•  Study and propose the company’s strategic 
vision to the Board of Directors to ensure its 
stability and permanence over time.

34

IA   ALSEA   2023G R O W T H

passion
T O
to serve is...
   growth      
  that creates  
  value

Growth means focusing on our operational aspects to direct 
leading brands, providing exceptional service and premium 
products supported by an exemplary supply chain in the 
industry. We also manage commitments to offer menus adapted 
to diverse lifestyles, labeling, communication and advertising 
responsible practices, and initiatives to avoid food waste.

35

ALSEA     AR     2023GROWTH

Our  
supply chain

Ensuring our customers enjoy amazing 
experiences requires the joint work of 
collaborators and suppliers in integrated 
logistics efforts.

The  supply  chain  is  one  of  our 
greatest competitive advantages, a 
fundamental pillar in our strategy 
and generator of important efficien-
cies for our brands. All of this is 
reflected in a positive impact on the 
quality and safety of the dishes we 
serve every day.

The  Alsea  Operations  Center  in 
Mexico provides planning, supply, 
manufacturing, quality, new product 
development, logistics and distribu-
tion processes for over 2,150 stores. 

In 2023, Alsea Mexico carried out a 
joint venture with Europastry and 
acquired Pagnifique to multiply the 
production that supplies our restau-
rants in the region.

All  our  production  and  distribu-
tion systems guarantee that food 
arrives at our restaurants in optimal 
temperature conditions, thanks to 
a continuous monitoring system of 
transport conditions and routes, 
available 24/7.

+16,000
SKUs
distributed

+46k
Tons of 
pizza dough 

4,000 
Stores
served

The Alsea 
supply chain

+24,500 
Monthly 
deliveries

532 
Cities

New product 
development

Purchasing

Planning 
and supply

Manufacturing 

Logistics 

Distribution

36

ALSEA     AR     2023GROWTH

Supplier  
Development 

GRI 204-1

We are responsible for ensuring that we have 
the best suppliers. Therefore, we contribute to 
their development and share our values and 
commitment to quality with them.

In accordance with our Global Procu-
rement Policy, approval procedures, 
risk management and supplier audits, 
we guarantee health and safety throu-
ghout the supply chain by verifying 
all quality management systems in 
processes and facilities.

We have guidelines on human rights, 
labor rights, environmental regula-
tions, and anti-corruption policies 
applicable  to  all  our  suppliers 
from  the  moment  we  begin  our 
relationship, when they sign their 
acceptance of our Code of Ethics. 

We  implement  a  comprehensive 
approval, development and monito-
ring program for food preparation 
and packaging materials to ensure 
compliance  with  regulatory  and 
health and safety standards required 
by the authorities and our strategic 
partners. This approach is relevant, 
considering that 90% of our suppliers 
in Mexico are small and medium-
sized companies.

Our Global Procurement Policy also 
guides our commercial relationships 
based on respect and mutual benefit, 
promoting healthy competition and 
equal opportunities for all.

Local suppliers

Mexico

Europe  South America

98%

80%

90%

37

ALSEA     AR     2023GROWTH

Responsible  
Sourcing 

GRI 2-6, 3-3, 204-1, 414-1 
FB-RN-430a.1, FB-RN-430a.2, FB-RN-430a.3 

Passion to serve means we strive to 
establish processes taking into account 
those social, environmental and 
economic impacts that our supply chain 
can generate.

We strive to ensure that the essential 
ingredients in our dishes have interna-
tional sustainability certifications, such 
as Fairtrade, Rainforest Alliance, Round 
Table on Responsible Soy and Certified 
Sustainable Palm Oil. 

In accordance with our responsibility 
regarding the origin of the products we 
use and in support of animal welfare, 
at Alsea, 24% of the eggs served in our 
restaurants come from cage-free hens.

Our  sourcing  process  begins  with 
selecting  suppliers  of  goods  and 
services. We choose suppliers with 
Global Food Safety Initiative (GFSI) certi-
fications to ensure the quality of our raw 
materials and comply with our Quality 
and Food Safety Policy. 

This year, in Mexico, 76% of our suppliers 
obtained this certification, demonstra-
ting our commitment to food safety and  
quality of our products. We applied the 
Alsea third-party audit evaluation to 
suppliers that are not GFSI-certified. 

Overall, 95% of suppliers were approved, 
combining both assessment forms. The 
remaining 5% that were not approved 
implemented an improvement action 
plan and will be re-evaluated in 2024 to 
ensure compliance with our standards.

100%

Suppliers were 
evaluated in quality and 
food safety practices

52

Supplier audits
 in Europe

95%

Suppliers 
approved through 
the Alsea Audit 
Evaluation 
in Mexico

38

ALSEA     AR     2023GROWTH

Manufacture  

We deliver extraordinary quality and flavor 
products, optimize restaurant operations 
and maximize product standardization.

Our production plants prepare pizza dough and make 
bread, pastries, sandwiches, meat and processed products, 
and sauces. 

We have established guidelines that guarantee the highest 
quality standards for our products to ensure our opera-
tional excellence in these processes and those completed 
by our suppliers. Our operations implement quality 
assurance systems recognized by international standards 
established by the Global Food Safety Initiative (GFSI). Our 
Alsea Safety and Quality Management System (SIGICA) also 
exceeds international food quality and safety standards. 

46,000
Tons of 
pizza dough 
production 
per year

Documentation

Food safety plan

Our quality 
assurance systems 
are recognized 
by international 
standards from  
the GFSI

Verification

Traceability

Food allergen 
controls

39

ALSEA     AR     2023GROWTH

Food quality and safety 
GRI 414-1, 417-1, FB-RN-250a.1 

We are delighted to be part of our customers’ 
lives through every dish we serve, every 
pizza delivered, and every coffee shared 
with friends. Hence, our commitment to 
food safety is fundamental and covers every 
single process involved in our operation.

+13,000
Food Safety 
Audits in stores 
and  restaurants

Quality and food safety principles are our guidelines to 
guarantee our customers’ health and well-being. By following 
these guidelines, our brands can offer dishes made with the 
highest quality and safety standards, guaranteeing the best 
hygiene practices throughout the entire process, from the 
purchase of supplies through the preparation of the dishes 
in our restaurants.

At Alsea, our brands and production centers apply the 
Hazard Analysis and Critical Control Point (HACCP) system 
every day, with a focus on procedures and controls based on 
quality standards to prevent and mitigate risks associated 
with food products, including microbiological analysis of 
surfaces in contact with food, and air and water quality of 
the facilities.

We plan verification processes through internal and external 
audits that allow us to evaluate compliance with our commit-
ments and procedures while managing the risk levels of 
our activities in the region. These audits cover the review 
of quality standards, including microbiological analysis by 
external labs. 

At Alsea, we work to ensure that everyone who requires it 
receives technical training in the operating procedures that 
ensure our compliance with the Corporate Quality and Food 
Safety Policy. All collaborators have access to manuals and 
training courses related to these policies and procedures. 

Supplies 
We follow rigorous acquisition and 
audit processes to guarantee the 
quality of the raw materials we use 
to prepare our products.

Conservation 
We have cold chain traceability processes 
to ensure the supplies are stored and 
distributed at the right temperature to 
preserve their flavor and nutritional 
values.

Preparation 
We implement strict cleaning 
and sanitation controls in 
the production areas of each 
phase of the process.

Service 
We implement reception and 
storage protocols of supplies,  
as well as of preparation, hygiene 
of equipment and facilities 
maintenance.

40

ALSEA     AR     2023GROWTH

Passion to serve  
our customers

3-3, 417-1,  FB-RN-260a.1

Being when, where, and how our customers want 
requires that we make a major effort to get to know 
them so we can anticipate their needs.

At Alsea, we conceive customer satisfaction as the 
main objective that motivates us to look after every 
detail to be part of their most special moments, 
evolve with them and provide the right dishes for 
all tastes and preferences.

41

ALSEA     AR     2023 
GROWTH

Options for all

We work to ensure all our restaurants are 
known for their inclusive and safe spaces.

Responsible Consumption
The inclusion and appreciation of diverse lifestyles guide 
us and confirm that our customers evolve in their food 
preferences and increasingly seek innovative alternatives 
without sacrificing flavor.

Hence, we have implemented initiatives to inform our 
customers about the calorie content of our dishes 
committed to consistently following the principles of 
responsible marketing and communications at all times. 
We have also taken steps to eliminate artificial flavors and 
colors and reduce sugar and fat content from some of our 
products.

We will continue to innovate with new dishes, ingredients 
and options to meet our customers’ needs. For example, at 
Vips, we offer a children’s menu featuring dishes created 
under the guidelines established by El Plato del Buen Comer 
(Healthy Eating Guidelines) and Official Mexican standard 
NOM-43-SSA2-2012 as well as low-calorie options for adults.

Inclusive and Safe Spaces
Some of our P.F. Chang’s, Burger King, Chili’s, Starbucks and 
VIPS restaurants offer universal accessibility facilities in 
some of its restaurants such as spaces that facilitate access 
and amenities for people with mobility limitations, parking 
spaces, bathrooms equipped with ramps, handrails and 
appropriate distribution for the circulation of wheelchairs, 
among other characteristics.

Another initiative our brands have implemented in Mexico 
includes Braille menus to promote the inclusion of persons 
with vision impairment.

We provide inclusive experiences for all our stakehol-
ders in our restaurants and digital media. In this sense, in 
2023, we launched a new corporate website with a design 
offering users readable content and intuitive navigation in 
an interface focused primarily on enabling facilities for users 
with visual impairment.

42

ALSEA     AR     2023GROWTH

Digitalization  

Passion to Serve our customers also means 
offering them the right product in the right 
channel and time. Therefore, our digital 
transformation strategy is a priority to 
consolidate our leadership in the sector.

In recent years, we have created innovative, attractive 
and avant-garde solutions focused on the needs of our 
customers and leading digitalization innovations. Ease of 
access to our products has reinforced customer loyalty, 
which translates directly into increased sales.

Our journey in 2023 was marked by an advance in digital 
sales by turning “transactions into relationships.” This 
growth was achieved thanks to analyzing the information 
we obtain through the loyalty programs we manage in our 
Customer Relationship Management (CRM) platform.

43

ALSEA     AR     2023 
GROWTH

Digital sales  
and data analysis

Being closer to our customers means 
implementing all the technological tools 
available to be closer to them wherever  
they are.

In 2023, we achieved record sales in our digital channels, 
with transactions accounting for 31% of Alsea’s total sales, 
a solid 24.4% growth compared to 2022. 

This growth is driven by our continued investment in 
digital technology, which has significantly impacted order 
volumes, which amount to 99 million, an annual increase 
of 26% compared to the previous year.

Thanks to data analysis obtained through our digital 
platforms, we can establish a segmentation that allows 
us to personalize our marketing strategies, adapt our 
efforts to improve our customers’ experiences and build 
stronger and longer-term relationships. 

31.0%

of Alsea’s total sales 
come from digital 
channels

99
million
orders  
+ 26% vs. 2022

7.4
million
digital  
customers*

* Customers have been active with Starbucks for 90 days and 180 days with Domino’s Pizza, Burger King, and our full-service restaurants.

44

ALSEA     AR     2023GROWTH

Loyalty 
Programs  

Starbucks Rewards
Our  loyalty  program  rewards  our 
most loyal customers by giving them 
a special experience each time they 
visit our stores. Customers use the 
Starbucks Rewards app to earn stars 
for every purchase, which they can 
exchange for free beverages and other 
branded products and enjoy exclusive 
offers. We launched the program in 
Europe in 2023, enjoying great accep-
tance rates, reporting 520,733 members 
in Spain and Portugal by year-end.

Presence in Mexico and Europe

+ 50.4%

Digital sales 
growth by brand 
vs. 2022

+ 8.8%

+ 31%

My BK
The first free loyalty platform in the fast 
food sector that rewards fans for their 
purchases. With each purchase made, 
the system awards crowns members 
can exchange for Burger King products.

Presence in Mexico, Chile and Argentina

Club By
It is the omnichannel platform we 
use in Europe to unify our Club VIPS 
and Fosterianos loyalty programs. It 
encourages customers to enjoy four 
brands through a single app, signi-
ficantly expanding their options. At 
the end of 2023, we reported 858,191 
app members.

FULL SERVICE 
RESTAURANTS

Presence in Spain

+8.7%

45

ALSEA     AR     2023GROWTH

Digital  solutions

Starbucks Digital 
Solutions (SDS)
Starbucks Digital Solutions represents a comprehen-
sive set of tools designed to optimize store opera-
tions, improve collaborator efficiencies, and strengthen 
connections with our customers. Implementing SDS has 
been key to driving significant growth in the Starbucks 
Rewards program, achieving a 62% increase in total 
rewards globally and a 23% penetration of total sales. 
Domino's Cloud

Domino’s Cloud highlighted Alsea’s commitment 
to e-commerce and innovative digital solutions, 
such as GPS tracking and Domino’s Rewards. 
This platform has been key to the transforma-
tion of Domino’s Pizza’s e-commerce, particularly 
in Mexico and Colombia, with expansion plans 
including Spain. It grew 4% in 2023, accounting for 
31% of total sales.

Burger King
At Alsea, we developed a digital roadmap for 
Burger King that focused on implementing digital 
platforms to improve operational efficiencies, build 
customer loyalty, and increase sales. 

46

ALSEA     AR     2023 
GROWTH

Initiatives 
implemented by 
our brands

Actions built on shared 
objectives produce a 
multiplier effect.

Our brands implement local initiatives 
to contribute to our growth in the 
regions where we have a presence. 
With our knowledge of the sector, our 
customers’ preferences and the help of 
technology, we create products to 
pamper our consumers and Deliver 
happiness and experiences full of 
flavor.

Digital kiosks 
Burger King 

Starbucks rewards 
Starbucks 

New burger menu 
Foster's Hollywood 

Mexico

Spain and Portugal

Spain

This year, Burger King launched digital 
kiosks, a platform that makes it easier 
for customers to place orders quickly. 
The kiosks consist of a touch screen 
that customers use to place their orders 
upon arrival at the restaurant. 

We have made progress with its imple-
mentation in Mexico, which we plan 
to complete by June 2024. This effort 
increases average tickets in stores 
and reinforces the brand’s competitive 
position in the region.

In 2023, we launched Starbucks Rewards 
in Europe to reward and thank our 
frequent customers who earn “Stars” 
with each purchase. 

This program has two levels: Green 
and Gold. Both grant exclusive benefits 
obtained by accumulating “stars,” which 
members  can  exchange  for  drinks 
or accumulate to level up and obtain 
additional benefits. 

We introduced a new collection of ten 
hamburgers with authentic and genuine 
f lavors.  Each  burger  was  carefully 
designed to highlight its rich flavors, 
keeping simplicity and quality at the 
heart of each variety.

We collaborated with the Research & 
Development Division to ensure an excep-
tional experience for our customers.

47

ALSEA     AR     2023GROWTH

Dominosmanía 
Domino's Pizza 

Mexico

Pasta day 
Italianni's 

Mexico

Mixology 
Chili's 

Mexico

Domino’s Pizza relaunched Dominos-
manía between June 15 and 24, offering 
all pizzas for MXN 229 each, regardless of 
the size or ingredients. 

We continued to innovate our recipes and 
ordering methods, reaching more than 16 
million homes and selling more than 50 
million pizzas in Mexico.

On October 25, we celebrate Pasta day in 
Mexico, highlighting its versatility, nutri-
tional value and universal popularity.

At Italianni’s, we join the celebration with 
various innovative pasta-based dishes in 
the restaurant and on delivery platforms. 

Chili’s has positioned itself as a tradition 
to escape from the routine, to relax and 
enjoy. From noon to close, we offer a 
wide range of cocktails, including those 
from our innovative mixology menu, 
which guarantees unparalleled customer 
experiences.

Gluten-free pizza 
Domino's Pizza 

Spain

The Spanish Federation of Celiac Associa-
tion recognized Domino’s Pizza gluten-
free pizzas as one of the best products 
for celiacs of the year.

This award highlights the excellence of 
our offer. We are known for the fresh 
preparation of gluten-free pizzas with 
high-quality ingredients backed by a 
rigorous food safety process that guaran-
tees the absence of gluten contamination. 

48

ALSEA     AR     2023D E V E L O P M E N T

Development is managing aspects related to the growth and 
well-being of our collaborators in an equitable, inclusive, 
diverse and safe work environment, offering them the 
flexibility they need to ensure work-life balance.

49

ALSEA     AR     2023DEVELOPMENT

Alsea Team

GRI 2-7, 401-1, FB-RN-000.A

71,003
collaborators*

49.4%
women

50.6 %
men

67,179

Permanent or 
indefinite 
contract

3,083

Temporary 
contract

43,727

Full-time

34,212

Reduced 
working hours

Collaborators by region, age, and percentage

Mexico 
32,697 / 43%

-18 
18-20 
21-29 
30-39 
40-49 
50-59 
60 + 

South America 
14,804 / 26% 

-18 
18-20 
21-29 
30-39 
40-49 
50-59 
60 + 

Europe 
23,502/ 31% 

-18 
18-20 
21-29 
30-39 
40-49 
50-59 
60 + 

0 
2,290 
8,951 
3,710 
1,647 
696 
155 

0
1,848
6,676
3,110
2,165
1,311
138

49 
1,160 
3,842 
1,344 
356 
131 
35 

52
1,387
4,647
1,323
353
107
18

2 
1,989 
5,166 
2,253 
1,340 
656 
156 

12
1,959
5,175
2,170
1,673
812
139

* It includes business units in Alsea Mexico, South America and Europe (Spain, Portugal, France and the Netherlands), being the most significant geographies with their own establishments.
* Article 32 in Argentina supports hiring collaborators ages 16 and 17: Capacity. Individuals can enter into employment contracts as of age 18 (eighteen). Individuals ages 16 (sixteen) and 17 (seventeen) may enter into employment contracts with the authorization of 

their parents, tutors or guardians. Such authorization is presumed when the adolescent does not live with them.

50

ALSEA     AR     2023 
 
 
DEVELOPMENT

Talent attraction   
and retention

GRI 401-1, FB-RN-310a.1., FB-RN-310a.2

Thanks to the work done by our team of 
collaborators, we deliver extraordinary 
results. We value both those who are 
beginning their careers and those who 
enrich our lives with their experience.

In 2023, 95% of our collaborators participated in the ECO 
Global Engagement survey, and we scored 4.19, with 5 
being the highest rating scale.

This year, we made 46,258 new hires and reported a 65% 
turnover rate, 6% below 2022. Part of our success on this 
index is attributed to the promotion of over 7,000 colla-
borators in Mexico and 1,925 in Europe this year as part of 
our objective to offer them a career plan based on colla-
boration and commitment. Total hours worked in 2023 
stood at 127,233,183.

In 2023, the average hiring cost per person in Mexico was 
MXN 86.53. 

These results motivate us to continue building a company 
offering the best personal and professional development 
experience for one of our most important stakeholders: 
our collaborators.

4.19/5.0 
ECO Survey 
Results

 49,199 
Global hiring 

1,925
Promotions in  
Europe 57% 
granted to 
women

+7,000 
Promotion of 
collaborators in 
Mexico

 65% 
Turnover
rates 
in Mexico

New hires

Mexico 
Argentina 
Chile 
Colombia 
Uruguay 
Paraguay 
France 
Netherlands 
Belgium 
Spain 
Portugal 

10,077  14,606
1,299 
1,047
1,425 
1,401
709 
1,157
89 
48
37 
25
724 
478
270 
132
5 
2
6,936 
8,482 
149 
101

Annual  
turnover rate  
in Mexico

71.8%

65.1%

'22

'23

51

ALSEA     AR     2023DEVELOPMENT

Training and  qualification

GRI 3-3, 404-1, 404-2, 404-3

Building a passionate focused on common 
goals team, means supporting them in 
perfecting their skills and offering a 
development environment that promotes 
growth and fosters a sense of belonging.

To achieve these objectives, this year, we invested over 
MXN 81 million and implemented a continuous global 
training process designed to respond to the operation's 
needs or the collaborators’ levels of competence.

Initial training

This training is mandatory for 
new hires who must learn our 
basic operating concepts, such 
as handling allergens, preven-
ting occupational risks, equality, 
regulatory compliance and data 
protection, among others.

Brand training 

This program provides training 
on the brand that hired them. 
During this process, collabora-
tors are prepared for the activi-
ties,  procedures  and  skills 
necessary  to  ensure  their 
effective performance.

Continuous  
training 

Specific training on products 
and skills for the work area 
ensures our collaborators stay 
up-to-date and receive training 
on transversal competencies 
periodically.

Training in the 
accompaniment 
process

This training program was created 
to  promote  collaborators  to 
different levels of responsibility 
across the company.
(Leaders Program).

52

ALSEA     AR     2023DEVELOPMENT

1.9
Millions of 
training hours

4,356
Collaborators 
participated in the 
Owner Manager 
Program

75,228
Collaborators
took a course at 
Alsea College

20,893
Collaborators
trained in  
Human Rights

Collaborator training  
and development

GRI 404-1
At Alsea, we believe one of the best ways to 
recognize our team’s value is to invest in 
their personal and professional growth.

Our training programs focus on promoting our collaborators’ 
talent and leadership skills. Some of our main global training 
programs include:

In 2023, we implemented Train the Trainers courses and 
kicked off the Diversity and Inclusion Committee in Argentina, 
Chile, Paraguay, and Uruguay. We also launched the Genera-
tion BK program, aimed at promoting the employability of 
older adults.

Alsea College 
Virtual learning platform offering 
management and skills courses at our 
collaborators’ disposal.

Owner Manager 
This leadership program was created 
to  develop  and  strengthen  skills 
that empower team leaders to make 
decisions. In 2023, 4,356 collaborators 
participated in it. 

53

ALSEA     AR     2023Training in Mexico

Alsea scholarships
This year, our goal was to promote the professional growth 
of our team, so we significantly increased the number of 
university scholarships awarded to our brand managers to a 
total of 94, representing four times more than those granted 
in previous years.

Classroom courses
We provide in-person training programs to enhance the 
skills of our Support Center collaborators in conjunction with 
prestigious universities in Mexico and abroad. We taught 143 
Training and Development courses to 687 collaborators for 
24,917 training hours.

Alsea operations academy
Through the Alsea Operations Academy, we trained directors 
of various areas and brands. The Academy offered 59 courses 
and over 513 hours of training, with 70 internal instructors 
participating. This approach helps cultivate a multidiscipli-
nary and operational profile among participants, preparing 
them to lead a business unit.

94
University 
scholarships

143
Training and 
development 
courses

59
Courses for 
directors

687
Collaborators

+24,000
Training hours

53
Training hours

54

ALSEA     AR     2023DEVELOPMENT

Training in Europe

Alsea classrooms
Alsea Classrooms is a free, open-access training offer 
created to improve our collaborators’ skills and compe-
tencies. It is open to everyone wishing to improve since 
we aim to provide the best tools to those interested in 
the following training fields:

•  Digital and office skills classroom
•  Restaurant management classroom
Psychosocial well-being classroom
• 

University certification program 
for managers and zone managers
We created this program to provide academic recognition 
to our restaurant managers by acknowledging their skills 
and competencies. They are also trained in economics, 
marketing, human resources, and restaurant manage-
ment skills and concepts.

University certification program for chefs
This 50-hour program was created to grant academic 
recognition to our chefs. It provides them with the 
tools they need to control essential parameters when 
evaluating the operation’s results. The program covers 
everything  from  a  department’s  organization  and 
processes to budget, inventories, waste control, conver-
sion factors and costs.

Training in South America

Cosmos learning
Our collaborative learning platform works as a social network 
where we share content of interest and follow other users 
based on the content they publish.

This platform allows us to act as learning leaders, helping 
other collaborators in their training processes and positively 
impacting the business.

This initiative offers us a learning experience tailored to our 
needs and interests. We can also access courses, workshops, 
talks and videos designed for our individual roles or explore 
information about other areas across the company, request 
real-time feedback and identify strengths and areas for impro-
vement. This year, 82% of our collaborators were registered and 
we provided more than 7,500 hours of training and over 5,400 
pieces of shared content.

55

ALSEA     AR     2023DEVELOPMENT

Talent management cycle

GRI 404-3

We want our collaborators to inspire 
by example. Identifying our best talent 
contributes to their development, allows 
us to recognize their contributions, and 
strengthens our culture.

We have an Alsea leadership model to clarify what is expected from all 
company leaders. The Alsea Leadership Index (ILA) is the vehicle our leaders 
can use to ensure the visibility of their teams’ experiences based on their 
leadership styles. We strive to leverage strengths and promote individual 
opportunities for improvement.

Collaborators evaluated

24,930
By objectives 

20,774
Through calibration 

423
Through the Alsea  
Leadership Index 

13,659 

11,271

11,547 

9,227 

165 

258 

56

ALSEA     AR     2023DEVELOPMENT

Diversity, equity  
and inclusion

GRI 405-1

We can all develop our full potential when 
we improve our skills. 

At Alsea, we provide development 
opportunities to collaborators with 
diverse abilities and reaffirm our 
commitment to labor equity and inclusion.

Our Diversity, Equity & Inclusion (DEI) Policy establi-
shes guidelines for diversity standards, labor equality, 
non-discrimination and the inclusion of priority 
attention groups.

In 2023, we continued to promote initiatives to ensure 
our  teams  include  individuals  from  dif ferent 
backgrounds, lifestyles, ages and abilities. 

We reaffirmed our commitment to ensuring that at 
least 5% of our workforce belongs to priority attention 
groups. Thanks to the initiatives implemented, we 
achieved a 44% increase in collaborators in these 
groups compared to our global figures reported in 
2022 globally.

1,999 
Collaborators 
belonging to a priority 
attention group

Collaborators belonging to a priority attention group

Over 60

742

With disabilities

415

Refugees and young 
people in vulnerable 
situations 
842

57

ALSEA     AR     2023 
 
DEVELOPMENT

At  Alsea  Europe,  our  application 
of the Incorporation Protocol for 
People with Disabilities guarantees 
an  effective  and  equal  onboard- 
ing process from the approach to 
companies and associations specia-
lized in the labor insertion of persons 
with disabilities through their adapta-
tion,  suppor t  and  development 
process. In 2023, our team was made 
up of 117 people with disability, 13% 
more compared with 2022.

We also entered into a collabora-
tion agreement with Down Spain to 
work on the development of actions 
aimed at improving the employabi-
lity of people with Down Syndrome 
and/or intellectual disabilities under 
conditions of equality with the rest of 
the collaborators.

Global 
diversity, 
equity and 
inclusion 
practices

Non-discrimination
We know that our greatest 
wealth comes from our 
differences.

Behavior
We are respectful and 
polite. We live in a culture 
that promotes dignified 
treatment for all.

Inclusion
Collaborators with disabilities, 
older adults and people from 
all priority attention groups are 
welcome to join the team.

Equity
Men and women enjoy the same 
opportunities, treatment, profes-
sional promotion and working 
conditions.

Flexibility
We reconcile our personal and 
professional lives by ensuring a 
better distribution of effective 
work time.

Consult our Diversity and Inclusion Policy: www.alsea.net/uploads/es/documents/general_
documents/alsea-politica-diversidad-inclusion-2022.pdf

58

ALSEA     AR     2023DEVELOPMENT

Gender equality and 
women in leadership 
positions

GRI 405-1

We are stronger working as a team, so we 
promote equal opportunities and value the 
benefit of having diverse perspectives to 
generate creative and innovative solutions.

As a result of our efforts, in 2023, 28% of management 
positions were filled by women, reflecting our commit-
ment to gender equality and the recognition of talent 
without distinctions.

We firmly believe that individual skills and merits are 
the main criteria to access leadership and responsibility 
roles in our company, which is why our Talent Attraction 
hiring processes (job pool in Mexico) and Únete (Alsea’s 
recruitment center in Mexico) establish that at least one 
candidate on the shortlist presented must be a woman 
with experience and adequate and competitive qualifi-
cations. 

We include actions with a gender perspective in all our 
Human Resources processes to provide an equitable 
basis for development, with a key focus on five dimen-
sions.

  Commitment from  
Top Management

•  Communication of the 
organizational position 
and strategic agenda
•  Alignment with quanti-

tative objectives

  Metrics

•  Pay gap analysis
•  Key indicators with a 

gender perspective in all 
our processes

  Leadership Development

  Behavior

•  Training focused on 

women

•  Mentoring and support
•  Employee retention and 
promotion processes

  Organizational infrastructure

•  Protocol for preventing and responding to 

violence and harassment

•  Flexible compensation plans and 

schedules

•  Extended maternity and paternity leaves

•  Training to prevent 

unconscious bias at all 
levels

•  Management training in 

gender equality

•  Best practices to mitigate 
gender discrimination 
in talent management 
processes

59

ALSEA     AR     2023DEVELOPMENT

Parental leaves 

GRI 401-3

Our collaborators are committed 
professionals who work passionately to 
serve and value their professional careers 
and family lives. At Alsea, we want to give 
them time and space to adapt to the changes 
that arise with the arrival of new family 
members.

Our Diversity and Inclusion Policy reaffirms our commit-
ment to supporting fathers and mothers of newborn babies 
through parental leave in all the geographies where we are 
present. 

We recognize the importance of supporting our collabora-
tors in one of the most special moments of their lives: the 
arrival of a child into their family. Therefore, we offer paid 
parental leave so fathers and mothers can receive and care 
for their newborns with full peace of mind. In 2023, 99% of 
our collaborators who took their parental leaves returned 
to work.

1,089 
Collaborators 
took advantage 
of their parental 
leaves

40% 

Men

60% 

Women

We want all of them to enjoy this period and feel 
welcome when they return. To achieve this, we 
offer flexible schedules to accommodate childcare 
services and encourage collaborators with children 
under three to avoid working on weekends to the 
extent possible. 

60

ALSEA     AR     2023DEVELOPMENT

Well-being in the 
workplace

GRI 3-3, 401-2, 401-3 403-3, 403-4, 403-5, 403-6
FB-RN-310a.2

To bring happiness and experiences full of flavor 
begins with our collaborators’ well-being.  
It is essential for them to develop a physical, 
mental and emotional balance.

Health
In 2023, our En Línea Contigo (In Line with 
You) program in Mexico provided free 
psychological support to 2,851 collabora-
tors who requested this help.

We also invested in physical health services 
for the entire work team to contribute to 
disease prevention. 

In Europe, we addressed these issues 
through communication and awareness 
campaigns to promote good habits in 
workplace safety and healthy nutrition. 
We also address road safety issues with all 
delivery staff members.

46
Global health 
campaigns

Decent income
At Alsea, we work to provide better working 
conditions for our work team with an income 
that contributes to improving their quality of life.

To determine if the income of our collaborators 
exceeds this line of well-being in Mexico, we 
use the information published by the National 
Council for the Evaluation of Social Development 
Policy (CONEVAL) as our baseline. The methodo-
logy compares the monthly poverty line indicator 
issued by government institutions versus the 
total monthly income per collaborator, including 
wages, cash benefits, bonuses, employee profit 
sharing, and tips. We are currently at 90% of our 
decent income goal in Mexico.

Freedom of association
We respect the right of free collective associa-
tion. All (100%) of our collaborators in Mexico 
and Europe are represented by an indepen-
dent union, with the numbers in South America 
standing at 2.5% in Colombia, 58% in Argentina, 
44% in Chile, and 45% in Uruguay.

61,675 of our global collaborators work under a 
collective agreement.

61

ALSEA     AR     2023DEVELOPMENT

Security systems

GRI: 403-2, 403-4, 403-5, 403-6, 403-7, 404-8, 404-9

In 2023, Alsea Comprehensive Security in Mexico committed 
to standardizing security technology in stores and increa-
sing the number of business units with access to GPRS-IP 
equipment. We reported 73% progress in implementing this 
technology, significantly improving communication between 
safety and security teams and restaurant alarm systems.

Our Alsea Emergency Assistance Center (CAEA) in Mexico 
maintained its legal advice and monitoring activities, taught 
workshops and organized work tables for 2,962 collabora-
tors working for different brands, and assisted in equipping 
and updating new projects, remodeling, civil protection 
and seismic alerts. Furthermore, in response to the 
emergency caused by Hurricane Otis in the state of Guerrero 
in southwestern Mexico, it coordinated the immediate 
response services on-site, installed the control point for the 
delivery of food supplies, secured stores and collaborated 
in security technology reequipment tasks.

Risks Prevention  

To safeguard our collaborators’ physical integrity and 
well-being, we use technology to evaluate potential 
risks and implement preventive processes that promote 
optimal working conditions. This year, 483,077 hours were 
lost to injuries, 23% less than in 2022.

Our Occupational Risk Prevention Policy is built on four 
lines of action:

•  Preventive training 
•  Communication of opportunities for improvement 
•  Accident investigations 
•  Consultation and participation 

Alsea Europe has 3 Health and Safety Committees that meet 
to discuss the issues proposed by the Legal Representa-
tion of Workers, follow up on occupational health and safety 
issues and propose, analyze and approve future actions and 
projects. In 2023, we held 12 meetings and addressed over 
103 safety and health risk and improvement notifications.

73%

Stores in Mexico are 
equipped with  
digital technology  
security systems

1,944

Preventive visits based 
on risk assessments, 
inspections and accident 
controls

-23%
Work hours lost 
due to injuries  
vs. 2022

62

ALSEA     AR     2023DEVELOPMENT

Human Rights

We are a team proud to work in an 
environment of respect and harmony. We 
promote the principles established in our 
Global Human Rights Policy because we 
believe that everyone deserves the best 
treatment.

Our adherence to the legal framework of all the countries 
where we have a presence ensures compliance with 
human rights best practices.

Our policy shares our position of rejection of child or 
forced labor and total acceptance of the right of freedom 
of association and collective representation.

We trained 20,843 collaborators on Human Rights and 
labor issues to disseminate our policy this year.

At the end of 2023, we published the Protocol for the 
Prevention and Intervention in Cases of Violence and 
Workplace and Sexual Harassment, aimed at ensuring 
an environment free from violence and workplace and 
sexual harassment, including gender violence and 
harassment. In this sense, the Protocol contemplates 
two fundamental aspects: 1) The adoption of prevention 
measures, such as actions focused on raising awareness 
and training on the problem, and 2) Establishing a formal 
procedure for handling complaints about acts of violence, 
workplace and/or sexual harassment, including gender-
based violence, seeking to ensure that people who work 

at Alsea in Argentina, Chile, Paraguay, and Uruguay 
enjoy the protection of their dignity and psycholo-
gical, physical and sexual health, creating an environ-
ment of containment so those affected feel safe to 
report acts of violence and harassment.

By launching our Protocol for the Prevention and 
Intervention in Cases of Violence and Workplace 
and Sexual Harassment, our company demonstrates 
its firm commitment to the safety and well-being of 
all collaborators, establishing a solid foundation to 
create a healthy and respectful work environment 
throughout Alsea with all its brands.

Learn more about our Human Rights Policy at:
www.alsea.net/uploads/es/documents/general_
documents/alsea_politica_derechos_humanos.pdf

63

IA   ALSEA   2023DEVELOPMENT

Social commitment 

GRI 3-3, 415-1, 413-1

At Alsea, we share with our partners and civil 
society the responsibility of building a sustainable 
future by investing human and material resources 
to cultivate community well-being.

We focus on three areas that we consider 
fundamental: actions against hunger, supporting 
education and employability.

+$88
million 
of pesos
donated

+124
Tons
donated

64

ALSEA     AR     2023DEVELOPMENT

Fundación Alsea, A.C. 
Mexico 

Fundación Alsea’s mission is to bring 
happiness to vulnerable persons and 
communities through sustainable social 
investments promoting food security, 
education and employability.

Revenues in 2023
$93,943,146 

The foundation participates in different initiatives directly 
or in collaboration with civil society organizations and 
its brands to achieve a multiplier effect and produce the 
greatest impact possible. 

In 2023, Fundación Alsea, A.C. invested more than MXN 
88,000,000, achieving positive impacts in all its lines of 
action and directly benefiting more than 2.9 million people.

1%

5%

10%

$88,246,139 

Expenditures from 
donations by Fundación 
Alsea A.C.

84%

+124 tons
In-kind donations to
food banks

14,966
Volunteer hours

28
NGOs supported

Lines of action 

Amount and percentage of expenses

Food 84%
$73,870,174

Education and employability 5%
$4,368,110

Associations in which 
Alsea participates 1%
$687,000

Community development 10%
$8,822,599

Volunteering 0%
$163,256

Events  0%
$335,000

65

ALSEA     AR     2023  
DEVELOPMENT

The It’s On Me Movement

For over a decade, the It’s On Me Movement has been 
driven by a clear purpose: Support the eradication of food 
poverty in Mexico to ensure that people who suffer from 
hunger have access to nutritious food. Since its inception, 
the movement has delivered more than 8.7 million meals.

In the last period, the movement’s annual fundraising 
campaign broke all records by raising MXN 54.8 million 
to ensure the possibility of feeding over 6,000 persons 
in 25 food kitchens daily, benefiting more than 2.4 million 
people. 

The It’s On Me Movement in Colombia continues to grow, 
reporting highly favorable results. It carried out nine 
volunteer work assignments in foundations sponsored 
by Alsea and three days in food banks. 

25

Food kitchens 
supported in 
Mexico

+8.7

Million meals 
served

+2.4+

Million people 
benefited

$54,895,832
raised
+23% vs. 2022

Origin:

$24,554,333
Raised among 
customers

$15,376,870
Product with 
a cause

$7,636,264
Donated by 
strategic partners

$3,328,363
Donated by 
collaborators

Figures expressed in millions of Mexican pesos

66

ALSEA     AR     2023DEVELOPMENT

2,256,324

meals served

Comedor Santa María A.C.

Huellas de Pan A.C.

Restauración, Salud y 
Prosperidad A.C.
Fundación John Langdon 
Down A.C.

Fondo para la Paz I.A.P.

Save the Children 
México A.C.
Total

654,647

62,885

27,078

5,582

35,257

1,470,875

2,256,324

2,470,718

beneficiaries

Comedor Santa María A.C.

Huellas de Pan A.C.

Restauración, Salud y 
Prosperidad A.C.
Fundación John Langdon 
Down A.C.

Formadores Mexicanos A.C.

Fondo para la Paz I.A.P.

Save the Children 
México A.C.
Asociación Mexicana de 
Bancos de Alimentos A.C.
Total

3,572

300

2,709

76

500

116

1,551

2,461,894

2,470,718

67

ALSEA     AR     2023 
 
Collaboration with 
other It’s On Me partner 
organizations

Alsea race with a cause
Our  collaborators  actively  share 
Alsea’s values, and proof of this was 
seen in their participation in the 
first Alsea race, an activity organized 
to promote health, solidarity and 
spending time with family members, 
positively impacting the communities 
in which we have a presence.

In 2023, we organized the first edition 
of this race with the participation of 
1,000 collaborators and their family 
members. Our participants’ helped 
raise 3,000 kilograms of rice that went 
destined to the Mexican Food Bank 
Network to benefit more than 740 
mexican families.

Truck donations 
Alsea and its brands, through the It’s 
On Me Movement led by Fundación 
Alsea, A.C., delivered two five-ton 
truckloads and three 1.5-ton truck-
loads to five Food Banks in the BAMX 
Network in the states of Chihuahua, 
Jalisco,  Sinaloa,  Tamaulipas,  and 
Veracruz  in  Mexico,  significantly 
increasing the association’s ability to 
f ight  hunger  among  vulnerable 
populations. 

This  effort  supported  the  BAMX 
Network in rescuing more than 4.3 
tons  of  food  and  preparing  over 
145,000 food packs to benefit more 
than 26,000 families directly.

68

ALSEA     AR     2023DEVELOPMENT

Employability and education

Education and employment encourage 
personal and social development, so we strive 
to ensure that young people have the necessary 
skills to access quality jobs that allow them to 
live decent lives.

The Integra Program is a joint investment 
between Fundación Alsea A.C. and the 
Starbucks International Foundation, 
which provides education and employa-
bility opportunities to youth in vulne-
rable situations. 

In 2023, the program awarded MXN 5.7 
million, benefitting more than 4,700 
young people through the work of 18 
social organizations in Mexico:

Mexican Association for the United 
Nations for Youth (AMNU Jóvenes A.C.) 
(Education for Sharing); Fundación MVS 
Radio A.C.; Mano Amiga Chalco A.C.; 
Bécalos; Forge A.C.; Fundación Mitz A.C.; 
Fundación John Langdon Down A.C.; 
Centro Comunitario Santa Fe A.C.; Univer-
sidad Anáhuac del Sur S.C.; Fundación UP 
IPADE A.C.; Comedor Santa María A.C.; 
SEDAC I.A.P.; Fondo para la Paz I.A.P.; 
Gastromotiva México A.C.; Acción Cultural 
y Social de Monterrey A.C.; Sistema 

Desem A.C. (Junior Achievement); Asocia-
ción Pro-Personas con Parálisis Cerebral 
(APAC, I.A.P.); and Fundación Amparo I.A.P.

On the other hand, through the Academic 
Excellence program, Fundación Alsea, 
A.C. delivered 1,421 packages of school 
supplies to its collaborators’ children 
and 1,579 school supply packages to 
different beneficiaries of the It’s On Me 
Movement in Mexico, benefiting 3,000 
elementary, middle and high school 
students.

Initiatives such as Academic Excellence 
and Integra allow us to link our purpose  
To bring happiness and experiences full 
of flavor with one of the most important 
aspec t s  of  human  development : 
education.”

In 2023, Alsea in Europe and South 
America promoted various actions to 
encourage the labor insertion of young 

people in vulnerable situations and 
enhance their professional develop-
ment. These actions provided them with 
tools to increase their employability, 
facilitate their job search process, and 
promote equal opportunities for men 
and women.

In South America, 142 volunteers from 
different areas, brands and countries 
dedicated 329 hours to actions, such as 
simulated interviews, mentoring, work 
skills workshops, testimonial sessions, 
company panels, participation in job 
fairs and the Genomatón , impacting 698 
youth on their path to employment. 
Alsea in Europe has done much work on 
employability programs involving more 
than 300 volunteers and impacting more 
than 1,500 persons.

$5.7
Million pesos 
granted

6,856 
Beneficiaries

69

ALSEA     AR     2023DEVELOPMENT

Solidarity night 
South America  

As part of our efforts to fight hunger, we held 
the Alsea Solidarity Night to raise donations for 
the Food Bank and the CONIN Foundation in 
Argentina.

This year, we organized an event that 
gathered over 300 guests, including 
collaborators, strategic partners, 
opinion leaders, prominent figures in 
Argentina’s social and humanitarian 
fields, and more than 30 corporate 
sponsors. The evening consisted of 
a dinner with live music, prizes and 
surprises, where attendees enjoyed 
the experiences offered by our Burger 
King and Starbucks Coffee brands, 
as a token of appreciation for their 
generous contributions.

The event raised over 780,000 pesos, 
benefiting more than 400,000 people. 
We will continue to promote this initia-
tive to expand our reach and benefit 
more people who suffer from hunger 
and malnutrition in Argentina through 
the food kitchens and care centers 
supported by the Food Bank and the 
CONIN Foundation.

70

ALSEA     AR     2023DEVELOPMENT

Alsea Award

At Alsea, we support the Research & 
Development of innovative nutrition 
and/or food projects because we 
want to help millions of people who 
face serious challenges regarding 
eating healthy meals.

The Fundación Alsea, A.C. and World 
Vision Mexico announced the winner 
of the second edition of the Alsea 
Award in a ceremony held at the 
Interactive Museum of Economics 
(MIDE) in Mexico City. 

The winning project, proposed by the 
Center  for  Advanced  Studies  in 
Nutrition and Food (CESNUTRAL) of 
the CES University in Colombia and 
coordinated by Dr. Faiber Jaramillo 
Yepes, received recognition and USD 
150,000  to  execute  its  focused 
proposal to reduce food waste.

According  to  the  United  Nations 
Environment Program (UNEP), house-
holds worldwide produce almost 570 
million tons of food waste annually, an 
average of 74 kg per person. 

The winning research, titled Bioforti-
fied Food Supplements for Families in 
Vulnerable Conditions: a Sustainable 
Strategy to Take Advantage of Food 
Waste and Strengthen Local Food 
Systems,  intends  to  address  this 
problem by developing food supple-
ments from local food products and 
waste, subject to strict quality controls 
to maximize the utilization of losses 
and reduce food waste.

150,000 USD 
Prize to develop 
the project

71

ALSEA     AR     2023DEVELOPMENT

3
Millions donated 
by Alsea and World 
Vision Mexico

2,000 
Food baskets 
delivered

Support for hurricane
Otis victims 

The commitment to providing extraordinary 
support in the face of adversity motivated the 
It’s On Me Movement to extend its fundraising 
campaign through December 15th. The 
movement raised MXN 1.4 million to support 
hurricane Otis victims in Guerrero, Mexico.

To collaborate with other organizations to benefit more 
people, World Vision Mexico matched this contribution by 
raising it to MXN 2.8 million. Kitchen equipment was also 
delivered to the World Central Kitchen organization, which 
prepared and distributed more than 40,000 warm meals 
to the victims.

Given the magnitude of the needs in Guerrero, the Alsea 
Foundation also activated the emergency fund for vulne-
rable communities facing disasters, continuing with the 
coalition established with World Vision Mexico, initially 
donating MXN 1.5 million and delivering 2,000 food baskets, 
benefiting nearly 10,000 victims.

+10,000
Beneficiaries

72

ALSEA     AR     2023DEVELOPMENT

Aqua Towers

Water is essential for life. 
Hence, we are determined to 
support projects that bring 
this resource closer to the 
communities that need it 
most.  

As part of our goal to install 25 Aqua 
Tower systems in the next five years 
and guarantee vulnerable commu-
nities’  access  to  running  water, 
Fundación Alsea, A.C., The Starbucks 
Foundation, World Vision México and 
the Planet Water Foundation imple-
mented one of these systems at the 
Escuela Telesecundaria Cuauhtémoc 
in the state of Veracruz in southeas-
tern Mexico.

Planet  Water  Foundation’s  Aqua 
Tower system provides access to safe 
drinking water in rural communities. 
It consists of a three-stage water 
filtration solution that produces 
1,000 liters of clean, safe drinking 
water per hour. 

1,000 

Liters per hour 
(filtering 
capacity)

+5,000 

Persons 
benefited  
(15-year forecast of use-
ful life per tower)

The installation of this water tower 
will directly benefit 246 students, 
faculty and administrative staff, with 
an estimated 3,750 beneficiaries over 
its useful life, which is expected to 
last at least 15 years.

Two additional towers were installed 
in Cundinamarca, Colombia, where 
residents have difficulty getting water 
from the aqueduct and must travel to 
take untreated water to their homes.

As part of the program, within the 
framework  of  World  Water  Day, 
another AquaTower was installed in 
Sesquilé, Colombia, where ten volun-
teers gathered to assemble and erect 
the system, install the water filters 
and plumbing fixtures and help roll 
out  Planet  Water’s  Water  Health 
and Hygiene community education 
program.

73

ALSEA     AR     2023DEVELOPMENT

Initiatives 
implemented by 
our brands

At Alsea, we know there are 
no small tasks; all actions 
count.

The importance of working together 
on programs that promote people’s 
well-being lies in the ability to generate 
a positive and significant change in 
their lives.

With this inspiration, we work with our 
brands, collaborators and civil society 
organizations to build a more inclusive, 
fair and sustainable future for all.

Good meal 
Starbucks 

Chile

Starbucks Chile features an app that 
offers food packs that are about to 
expire to promote food rescue.

The initiative involves selling surprise 
packages of products that do not sell by 
the end of a shift or day. Consumers can 
use the app to find stores selling these 
products at a at an affordable price.

Too Good to Go 
Domino's Pizza, Ginos, 
Starbucks and  VIPS

Europe

1x2 
Starbucks 

Spain

VIPS, Domino’s Pizza, Ginos, and Starbucks 
stores use this initiative to offer consumers 
the possibility of purchasing surprise 
packs with their surplus food of the day at 
affordable prices by checking availability 
through the mobile app in Spain, France, 
and Netherlands.

Our collaboration with the Too Good to Go 
app allowed us to sell more than 170,000 
food packs in 2023.

Starbucks  runs  the  1x2  campaign 
against  hunger,  which  consists  of 
offering a 50% discount off the usual 
price of food before it expires, one hour 
before closing in its stores in Spain and 
Portugal every day, thus encouraging 
the use of food and preventing waste. 
All proceeds from these sales were 
donated to Action Against Hunger, as 
the stores sold over 67,000 products in 
2023 and donated more than MXN 1.9 
million.

74

ALSEA     AR     2023DEVELOPMENT

Domino's 
collaborates 
Domino's Pizza 

Spain

Domino’s Pizza has donated EUR 175,697 
to six Spanish foundations through its 
University Cards program, which donates 
EUR 0.50 for every order students place. 
The beneficiaries include Fundación 
Diabetes Cero, Nexe Fundación, Down 
Vigo, Fundación Síndrome de West, 
Fundación  Phelan-McDermid  and 
Fundación Theodora, who will execute 
cause projects with the funds obtained 
from  the  donation  promoted  by 
Domino’s Collaborates.

Openings with a 
cause 
Domino's Pizza, Ginos, 
Starbucks and  VIPS 

Europe

In 2023, Starbucks joined the Openings 
with a Cause project in Europe to donate 
all proceeds from the first day of sale at 
new locations to different organizations 
with local projects near our restaurants.

This year, we benefitted over 25,000 
persons and donated more than MXN 
1.9 million.

Park bench 
donations 
Domino's Pizza 

Uruguay

Domino’s Pizza joined the “Greener 
Montevideo” program by donating 32 
plastic park benches to Montevideo’s 
City Hall for installation in different 
parts of the Uruguayan capital.

The benches are made from recycled 
materials and have a longer lifespan 
than  conventional  wood,  so  more 
people  can  enjoy  them  for  longer 
without affecting the environment.

Jr. Pizza Maker 
Domino's Pizza

Uruguay

Domino’s Pizza Uruguay launched the 
fun Jr. Pizza Maker initiative to generate 
a positive impact and promote creati-
vity and teamwork in our Montevideo 
community.

More than 100 boys and girls from schools 
and civil organizations gathered to learn 
how to make pizza, promoting the value 
of teamwork and spending time together 
as a community.

75

ALSEA     AR     2023DEVELOPMENT

Fundación John 
Langdon Down

P.F.Chang's

Mexico

One of P.F. Chang’s initiatives in Mexico 
this year included the donation of 
MXN 558,240 to the John Langdon 
Down Foundation to support young 
people with Down Syndrome, as the 
proceeds obtained from selling the 
“Bento Box with a Cause.”

Food bank 
Distribution Center

Spain

Like every year, we take advantage 
of the food surplus produced in our 
logistics  warehouse  due  to  menu 
changes, products about to expire, and 
other things that we donate to the BAM 
Food Bank.

This year, we donated over five tons of 
food to indirectly benefit more than 
180,000 persons in vulnerable situa-
tions through BAM civil organizations 
partners.

Pathway to 
employment 
Burger King, Domino's Pizza, 
Foster's Hollywood,  Friday's, 
VIPS, Ginos and Starbucks

Europe

It is a socio-labor insertion project for 
people  in  vulnerable  situations.  It 
consists of several phases that include 
the development of pre-employment 
skills and technical and practical training 
in our facilities. Volunteer tutors and 
mentors from our operations support 
the program. Until now +1,500 people 
have participated with the support of 
+300 volunteers.

Solidarity portion 
Domino's Pizza

Spain

This year, Domino’s Pizza converted its 
Eat & Drink promotion into a solidarity 
action to raise customers' awareness of 
the need to reduce food surplus. 

Customers donate one euro for each 
slice of pizza they take home, which we 
then donate directly to the Red Cross.

In 2023 more than 5,000  portions were 
sold with an estimated value of $97,000 
pesos.

76

ALSEA     AR     2023DEVELOPMENT

Santa María 
Foundation 
Starbucks and Ginos

Portugal

Our brands work with the foundation 
to  provide  technical  training  and 
non-formal  education  to  families 
and youth in vulnerable situations, 
helping them find jobs.

These actions supported more than 
260 young people and 140 families.

France Terré d´Asilé 
Starbucks

France

The "Duos De Main" project's purpose 
is to assist young refugees or those 
under asylum in France in contacting 
young french people, creating ties in the 
country, and improving their language 
skills or relationships with their surroun-
dings.

Starbucks backs this effort through 
different actions, such as pre-work 
techniques and the provision of meeting 
spaces, supporting more than 400 young 
people.

Just a Change 
Foundation 
Starbucks

Portugal

Together with the Foundation, the colla-
borators support the reconstruction and 
renovation of homes of families in vulne-
rable situations.

This action involved more than 270 
collaborators  who  supported  their 
community,  benefiting  14  families 
through this organization. 

Arpejeh 
Starbucks

France

Starbucks works with this organization 
to offer job search training for people 
with physical, sensory or intellectual 
disabilities  and  provide  them  with 
special equipment to do their jobs.

Thanks to the support provided, we 
have helped 30 people find their first 
job.

77

ALSEA     AR     2023B A L A N C E

Balance is carrying out actions aimed at caring for 
our environment by efficiently managing natural 
resources, such as energy, water, emissions, supplies 
and waste disposal. At Alsea, we adopt a preventive 
approach to environmental issues.

78

ALSEA     AR     2023BALANCE

Waste management  
and circular processes

GRI: 3-3, 306-1, 306-2, 306-3, 306-4, 306-5 
FB-RN-150a.1., FB-RN-150a.2 

Our waste management processes are one 
of our environmental priorities. At Alsea, 
we have made a huge effort to change our 
packaging, reduce single-use plastics, use 
continuous-use containers and separate 
waste to make it recyclable and reusable. We 
know it is a long-term task, but we are on the 
path to getting there.

Waste generation  
and reduction 

Our Global Environmental Policy establishes our waste 
management and reduction guidelines to reduce the 
negative impact generated by our operations. We seek to 
reduce, recycle and reuse waste derived from our activi-
ties, revalue it and establish viable alternatives to ensure 
its proper disposal. 

-60%
Waste of pizza 
dough in Europe 
vs. 2022

Alsea Europe has managed over 40 tons of waste, including 
packaging, hazardous waste, cardboard and clean plastic. 
Furthermore, as part of our responsible organic waste 
management activities, we destine fat derived from oil 
by-products to the biodiesel production industry and 
take meat waste to the animal feed industry.

Comprehensive waste management and reduction
In 2021, all our Starbucks coffee shops in Mexico imple-
mented our “Everything and everyone for the planet” 
initiative. To reduce the consumption of disposable 
packaging, customers were encouraged to bring their 
cups or thermoses every time they visited Starbucks, and 
they were offered a discount every time.

We also replaced plastic containers with compostable 
materials that are more easily degradable and are made 
primarily of cardboard.

Recycled waste

Mexico

Europe  South America

Oil (liters)

707,200

540,680

336,000

Food (metrics tons)

195

-

75

79

ALSEA     AR     2023BALANCE

Emissions

FB-RN-150a.1., FB-RN-150a.2

We strive to reduce emissions by focusing 
on energy efficiencies, using renewable 
and clean energies, and implementing 
environmental awareness activities.

Sustainable mobility 
in Europe 
At Alsea Europe, we implement initia-
tives that improve mobility processes 
to reduce greenhouse gas emissions.

One of our objectives is to offer a more 
sustainable delivery service, and we 
are committed to gradually changing 
our fleet. This year, we ensured our 
delivery drivers in all business units 
used 15% of electric vehicles. Burger 
King  Europe  currently  has  3,000 
electric motorcycles in Spain. 

We  support  our  collaborators  in 
purchasing electric motorcycles and 
bicycles, financing a percentage of 

their cost. Through this project, we 
contribute to promoting and raising 
awareness of the need for sustaina-
bility among our team.

We have installed charging stations for 
electric vehicles inside our factories 
and parking spaces for skates and 
bicycles to encourage eco-friendly 
transportation. 

Regarding emissions, in Mexico, we 
take an inventory of Compounds and 
Greenhouse for all our brands and 
report them to the National Emissions 
Registry, complying with the General 

80

ALSEA     AR     2023BALANCE

Climate Change Act.
Energy

GRI: 302-1, 305-1, 305-2, 305-3 
FB-RN-130a.1

At Alsea Mexico, we implemented planning and design 
software for distribution routes throughout our supply 
chain to reduce time and distance in our transportation 
services, thus reducing fuel and CO2 emissions.

As a proof of our interest in environmental care, this 
year, we filled out the CDP (Carbon Disclosure Project) 
Climate Change questionnaire again, through which we 
identified opportunities for improvement and specific 
risks related to climate change.

GHG emissions Scope 1

Mexico

Europe  South America

tonCO2eq

103,136

17,561

6,742

GHG emissions Scope 2

Mexico

Europe  South America

tonCO2eq

73,200

34,449

17,965

Total energy consumed

Mexico

Europe  South America

GJ

957,552

756,091

238,632

1,594
Solar panels in 
Europe

In Europe, we implemented efficiency 
measures  that  have  helped  us 
reduce energy use in our restau-
rants. These include LED lighting, 
frequency regulators in extractor 
hoods and light sensors.

We  also  renewed  an  impor tant 
part of our climate and industrial 
refrigeration equipment and plan 
to  continue  implementing  these 
changes in 2024. These actions allow 
us  to  take  a  step  forward  in  the 
optimization and efficiency of our 
equipment and processes.

Clean energy
Our clean energy supply in Mexico 
has a lower emission factor than 
conventional energy, and it repre-
sents 39% of total consumption.

Renewable energy
We installed 1,594 solar panels in Europe on 75% of our 
input factories. This reduced CO2 emissions by 21.2% and 
significantly increased renewable energy production.

Energy consumption from  
renewable energy sources

Mexico

Europe  South America

GJ

297,246 

191,612

103,000

50%

Of the energy 
consumed in Europe 
comes from certified 
renewable energy 
sources

81

ALSEA     AR     2023BALANCE

Sustainable  
stores  

In 2023, we adopted new design and 
construction guidelines based on best 
practices and international sustainable 
criteria, such as those described as follows:

• Location in places with pedestrian access
• Respect for the site’s biodiversity
• Low water consumption and energy-efficient systems
• Use of sustainable construction and decoration 

materials

• Hiring local suppliers
• Promoting sustainable approaches
• Accessible designs for customers with mobility
  limitations, among others

Inclusive 
stores

Location and
transportation

Environmental 
awareness

Sustainable 
sites

Innovation and 
design

Water efficien-
cies

Local
sourcing

Energy and
atmosphere

Indoor 
environmental
quality

Materials and
resources

82

ALSEA     AR     2023BALANCE

Greener Stores

In  2023,  85  of  our  Starbucks  stores  in  Mexico  and 
South America were certified under the Greener Store 
Framework. 

To obtain this certification, you must successfully comply 
with 25 mandatory standards verified by an external 
auditor in eight areas related to environmental impacts, 
such as energy efficiency, water management and waste 
diversion. These standards were developed with the 
World Wildlife Fund (WWF) and SCS Global Services. 

Greener Stores are known for their eco-friendly construc-
tion systems and operating processes. From the design, 
they incorporate technologies for water saving and energy 
efficiencies, responsible waste disposal processes, 
and eco-friendly packaging materials. These stores are 
designed to reduce their energy consumption by 30% and 
carbon footprint by 20%. In addition, the new light-co-
lored roof reflects between 70% and 80% of sunlight and 
all store signage and interior and exterior lighting use 
LED fixtures. 

Some of the standards characterizing a Greener Store 
are as follows:

Water stewardship

Recovery of water from 
the store’s ice machine 
and water filtration 
system reclaimed to flush 
the toilets.

Energy efficiency

Retrofitting store lighting 
to LEDs, installing 
more energy-efficient 
appliances, and standardi-
zing energy-use schedules 
and heating/cooling 
temperatures.

Renewable energy

Installation of EV charging 
stations and on-site solar 
energy that help mitigate 
greenhouse gas emissions 
and improve local air 
quality.

Waste diversion

Clear signage around what 
items go in what bin and 
collecting ground coffee 
for compost.

83

Responsible materials

Limit the use of volatile organic 
compounds, such as paints, coating, 
adhesives and sealants, that can harm the 
environment and degrade air quality.

ALSEA     AR     2023BALANCE

Water

GRI: 303-5, FB-RN-140a.1

At Alsea, we have implemented several 
initiatives to monitor and reduce water 
consumption. We strive to establish the 
standardized control of its use and will use 
the results to implement new initiatives.

We promote water savings and reuse whenever 
possible, especially in water-stressed areas.

Some of the measures we have implemented in all 
regions to minimize consumption are as follows:

• 

Installation of plumbing pressure regulators to 
reduce excess pressure and adjust the amount of 
water required

•  Use of dual flush cisterns
•  The installation of timed faucets
•  Use of aerator filters to save water
• 

Installation of water recirculation systems  
when required

Water consumption in cubic meters (m3)

2021

2022

2023

Mexico

Europe  South America

1,689,703

902,782

1,709,994

943,927

1,799,554

1,170,931

140,198

456,966

540,492

* Increase derived from the demand for new units.

84

ALSEA     AR     2023BALANCE

Other initiatives to 
help save our planet

The most significant thing we 
can do to protect our planet is 
to spread our desire to preserve 
it for us and future generations.

Every small action we take for the planet 
can  seem  insignificant  on  its  own; 
however, when we come together to do 
our part, we can achieve extraordinary 
results.

Efficient  
buildings 
Alsea 

Mexico

Emissions 
reduction 
Alsea Supply 

Chile

Charcoal  
grills 
Foster's Hollywood

Spain

As part of our efforts to contribute 
to protecting the environment, in 
2023, we joined the Efficient Buildings 
Challenge organized by the Mexico 
City government in collaboration with 
SEDEMA, WRI México, Berkeley Lab, 
CONUE and the UNAM. Our participa-
tion included our corporate office and 
nine stores with different formats.

We contracted a rail transport system 
for raw materials, which has allowed 
us to obtain significant benefits:
• Accident risk reduction
• Environmental protection
• Road decongestion
• 65% reduction in CO2 emissions

Our Foster’s Hollywood brand is elimi-
nating charcoal grills in remodeled 
restaurants by replacing them with 
electric or gas grills.

The new openings will have gas or 
electric grills as long as operating 
conditions allow.

85

ALSEA     AR     2023GRI content index

Alsea has reported the information cited in this GRI 
Content Index for the period from January 1 to
December 31, 2023, with reference to the standards.

Estandar

Content

2-1

2-2 

2-3 

2-4 

2-5 

2-6 

2-7 

2-9 

2-10 

2-11 

2-12 

2-13 

2-14 

2-15 

2-16 

Employees

Entities included in the organization’s sustainability 
reporting

Reporting period, frequency and contact point

Restatements of information

External assurance

Activities, value chain and other business relationships

Employees

Governance structure and composition

Nomination and selection of the highest governance 
body

Chair of the highest governance body

Role of the highest governance body in overseeing the 
management of impacts

Delegation of responsibility for managing impacts

Role of the highest governance body in sustainability 
reporting

Conflicts of interest

Communication of critical concerns

Page / Omission

Estandar

Page Omission

2-17 

2-18 

2-19 

2-20 

2-22 

2-23 

2-24

2-25 

2-26 

Collective knowledge of the highest 
governance body

Evaluation of the performance of the highest governance 
body

Remuneration policies

Process to determine remuneration

Annual total compensation ratio

Statement on sustainable development strategy

Policy commitments

Embedding policy commitments

Processes to remediate negative impacts

2-27  Mechanisms for seeking advice and raising concerns

2-29 

Compliance with laws and regulations

2-30  Membership associations

3-1 

3-2 

3-3

Process to determine material topics

List of material topics

Management of material topics

7

Alsea S.A.B de C.V.

6

6

6

7, 39

51

30

30, 31

30, 31

30, 31

30, 31

30, 31

26

29

33

33

33

33

13 - 17, 25

13, 15, 25

25

29

29

30

22

62

21

21

11, 12, 21, 39, 42, 53, 62, 
65, 66, 79, 80

86

ALSEA     AR     2023Estandar

Economic Performance

Page/ Omission

Estandar

Waste

201-1  Direct economic value generated and distributed

Indirect Economic Impacts

203-1 

Infrastructure investments and services supported

203-2  Significant indirect economic impacts

Procurement Practices

204-1  Proportion of spending on local suppliers

Anti-corruption

205-1  Operations assessed for risks related to corruption

205-2  Communication and training about anti-corruption 

policies and procedures

205-3  Confirmed incidents of corruption and actions taken

Energy

302-1 

Energy consumption within the organization

302-4 Reduction of energy consumption

302-5  Reductions in energy requirements of products and 

services

Water and Effluents

303-5  Water consumption

Emissions

305-1  Direct (Scope 1) GHG emissions

305-2  Energy indirect (Scope 2) GHG emissions

305-3  Other indirect (Scope 3) GHG emissions

Page / Omission

79

79

79

79

79

11

11

11

306-1  Waste generation and significant waste-related impacts

306-2  Management of significant waste-related impacts

306-3  Waste generated

306-4  Waste diverted from disposal

306-5  Waste directed to disposal

38, 39

Employment

401-1  New employee hires and employee turnover

51, 52

401-2  Benefits provided to full-time employees that are not 
provided to temporary or part-time employees

401-3  Parental leave

Occupational Health and Safety

403-1  Occupational health and safety management system

403-2  Hazard identification, risk assessment, and incident 

investigation

403-3  Occupational health services

403-4  Worker participation, consultation, and communication 

on occupational health and safety

403-5  Worker training on occupational health and safety

403-6  Promotion of worker health

403-7  Prevention and mitigation of occupational health and 
safety impacts directly linked by business relationships

26

26

25, 29

80, 81

80

80

84

80, 81

80, 81

80, 81

62

61

57

62

62

62, 63

62, 63

62, 63

63

87

ALSEA     AR     2023Estandar

Training and Education

404-1  Average hours of training per year per employee

404-2  Programs for upgrading employee skills and transition 

assistance programs

404-3  Percentage of employees receiving regular performance 

and career development reviews

Diversity and Equal Opportunity

Page/ Omission

53, 54

53

53

405-1  Diversity of governance bodies and employees

33, 58, 60

405-2 Ratio of basic salary and remuneration of women to men

Local Communities

413-1  Operations with local community engagement, impact 

assessments, and development programs

Supplier Social Assessment

414-1  New suppliers that were screened using social criteria

Public Policy

415-1 

Political contributions

417-1 

Requirements for product and service information and 
labeling

Percentage of global 
wage gap between 
men and women: 
26.4%

65

39, 41

Alsea does not grant 
any kind of political or 
institutional support 
to political parties 
or institutions that 
support them

41, 42

88

ALSEA     AR     2023Table of contents SASB / Restaurants

Code

Content

Resource Management

Energy Management

Unit of measure

Response / 
page

FB-RN-130a.1

(1) Total energy consumed, (2) percentage grid electricity, (3) percentage 
renewable

GJ

Water Management

FB-RN-140a.1

(1) Total water withdrawn, (2) total water consumed, percentage of each in 
regions with High or Extremely High Baseline Water Stress

Thousand  cubic  meters 
(m³), Percentage (%)

Gestión de residuos

Food & Packaging Waste Management

FB-RN-150a.1.

FB-RN-150a.2.

Quality and Safety

Food Safety

FB-RN-250a.1.

(1) Total amount of waste, (2) percentage food waste, and (3) percentage diverted Metric tons (t), 
Percentage (%)

(1) Total weight of packaging, (2) percentage made from recycled and/or 
renewable materials, and (3) percentage that is recyclable, reusable, and/or 
compostable

Metric tons (t),  
Percentage (%)

(1) Percentage of restaurants inspected by a food safety oversight body, (2) 
percentage receiving critical violations

Percentage (%)

FB-RN-250a.2.

(1) Number of recalls issued and (2) total amount of food product recalled

Number, Metric tons (t)

FB-RN-250a.3.

Number of confirmed foodborne illness outbreaks, percentage resulting in U.S. 
Centers for Disease Control and Prevention (CDC) investigation

Number, Percentage (%)

81

84

79, 80

79, 80

89

ALSEA     AR     2023Responsible consumption

Nutritional Content

FB-RN-260a.1.

FB-RN-260a.2.

FB-RN-260a.3

Supply chain 

FB-RN-430a.1.

FB-RN-430a.2.

FB-RN-430a.3.

Team members

(1) Percentage of meal options consistent with national dietary guidelines and 
(2) revenue from these options

Percentage (%),  
Reporting currency

(1) Percentage of children’s meal options consistent with national dietary guide-
lines for children and (2) revenue from these options

Percentage (%),  
Reporting currency

Number of advertising impressions made on children, percentage promoting 
products that meet national dietary guidelines for children

Percentage (%)

Percentage of food purchased that (1) meets environmental and social sourcing 
standards and (2) is certified to third-party environmental and/or social 
standards

Percentage (%) by cost

Percentage of (1) eggs that originated from a cage-free environment and (2) pork 
that was produced without the use of gestation crates

Percentage (%) by number, 
Percentage (%) by weight

Discussion of strategy to manage environmental and social risks within the 
supply chain, including animal welfare

n/a

FB-RN-310a.1.

(1) Voluntary and (2) involuntary turnover rate for restaurant employees

Percentage (%)

FB-RN-310a.2.

FB-RN-3101.3.

(1) Average hourly wage, by region and (2) percentage of restaurant employees 
earning minimum wage, by region

Reporting currency, Percen-
tage (%)

Total amount of monetary losses as a result of legal proceedings associated 
with (1) labor law violations and (2) employment discrimination

Reporting currency, Percen-
tage (%)

FB-RN-000.A

Number of employees at (1) company-owned and (2) franchise locations

Number

42

39

39

39

51, 52

62

51

90

ALSEA     AR     2023United Nations Global Compact Principles

Principles

Principle 1:
Businesses should support and respect the protection of internationally proclaimed human rights

United  Nat ions  Global 
Principle 2:
Businesses should make sure that they are not complicit in human rights abuses

Compact Principles

Principle 3: 
Businesses should uphold the freedom of association and the effective recognition of the right to collective bargaining

Principle 4: 
Businesses should uphold the elimination of all forms of forced and compulsory labour

Principle 5:  
Businesses should uphold the effective abolition of child labour

Principle 6: 
Businesses should uphold the elimination of discrimination in respect of employment and occupation.

Principle 7:  
Businesses should support a precautionary approach to environmental challenges

Principle 8: 
Businesses should undertake initiatives to promote greater environmental responsibility

Principle 9: 
Businesses should encourage the development and diffusion of environmentally friendly technologies

Principle 10: 
Businesses should work against corruption in all its forms, including extortion and bribery

Page

44, 64

44

62

44

44

67

78

78 - 85

80 -81

26

91

ALSEA     AR     2023financial

data

Annual Corporate Practices Committee Report 

Audit Committee's Annual Report 

Independent Auditors' Report 

Consolidated Statements of Financial Position 

Consolidated Statements of Comprehensive Income 

Consolidated Statements of Other Comprehensive Income 
Consolidated Statements of Changes in Stockholders’ Equity 

Consolidated Statements of Cash Flows 

Notes to the Consolidated Financial Statements 

1

2

3

4

5

6
7

8

9

92

ALSEA     AR     2023Annual report of the corporate 
practices committee
to the Board of Directors of Alsea, S.A.B. de C.V.:
Mexico City on February 28, 2024.

In compliance with Article 42 and 43 of the Mexican Securities Market Law, and cn behalf of the 
Corporate Practices Committee2 1 hereby submit to you my report on the main activities we 
carried out during the year that ended on December 31, 2023. In the development of our work, we 
have tüen into account the recommendations contained in the CCE Code of Corporate Governance 
Principles and Best Practices.
In order to analyze the Company's relevant results, the Committee held meetings to ensure  
adequate monitoring of the resolutions adopted in the exercise of its duties, inviting the  Company's 
offeers as deemed appropriate.
To fulfill the responsibilities of this Committee, we carried out the following activities:
1.  During this period we did not receive any request for a waiver in accordance with article 28, section 
Ill. paragraph D of the Securities Market Law, so it was not  necessary to make any recommenda-
tion in this regard.

2.  The quarterly and cumulative results of the 2023 Bursatility Plan were presented.
3.  We were presented with the Shareholder Cost restatement applicable at the end of each quarter 

of2023, using the methodology authorized by the Board of Directors.

4.  We received a quarterly summary of the risk management operations through "Exchange rate 
fonvards" (peso-dollar) that were carried out during the year. These  transactions have been 
made in accordance with the authorized terms, i.e., in compliance with the objective of hedging 
the foreign exchange risk of the transaction based on the authorized budget.
 5. We reviewed, with Management, the bank financing strategy; the corresponding longterm credit 
coverage, as well as compliance with the Covenants.

5. 

6.  We were presented with the 2023 Budget draft, for which we requested several  modifications to 

be presented to the Board.

7.  During the period covered bv this report, the transactions made by the issuer with related parties 
and their characteristics were analyzed by the Audit Committee,  which in its report makes the 
appropriate statement, without any significant transactions to be highlighted.

8.  We were presented •with and approved the share Repurchase Fund strategy.
9.  The ESG (Environmental, Social and Governance) criteria plan for 2023 was presented.
10.   We supervised the Compensation plan for the relevant executives referred to in article 28, section 
Ill, paragraph d) ofthe Securities Market Law, which we recommended for submission to the Board 
for approval.

11.   We were informed of the Succession and Talent Development Plans of the main  executives.
12.   The results ofthe 2023 Performance Evaluation of relevant executives were presented to us, with 
which this committee verified the mechanism implemented by the Company to identify the perfor-
mance of such executives, and we have no observations in this regard.

13.   The Corporate Human Resources Management presented the 2023 Compensation Strategy for 
the executive levels. This Committee recommended to the Board of Directors the approval ofthis 
strategy. 

14.   The General Management informed us about the adjustments to be made to the company's 

organizational structures

15.   At each and every meeting of the Board of Directors, a report on the activities cf the Corporate 
Practices Committee was submitted for consideration of said collegiate body, recommending to 
the Board its ratification and/or approval, as the case may be.

16.  Finally, I would like to mention that, as part of the activities we carried out, including the prepa-
ration of this report, we have always listened to and taken into account the point of view of the 
relevant managers and direetors, without there being a difference of opinion to highlight.

León Kraig Eskenazi
Corporate Practices Committee
Chairman

93

ALSEA     AR     2023 
Annual report of the audit 
committee
To the Board of Directors of Alsea, S.A.B. de C.V.,  
Mexico City on February 28, 2024. 

According to the Mexican Securities Law, Articles 42 and 43, and the Audit Committee Regulations, 
I inform you of our activities during the year ending December 31, 2023. In the development of 
our work, we have kept in mind the recommendations established in the Code of Best Corporate 
Governance Practices and, under a work program prepared based on the Committee's Regulations, 
we meet at least once every quarter to carry out the activities described below:  

I.  RISK ASSESSMENT  

The company's processes were identified and evaluated to measure and manage the main risks 
in an integrated and global manner in all the geographies where it operates, as well as the 
work plans to address them and mitigate their potential impact. Likewise, the organization's 
preparedness to respond to and recover from incidents due to the materialization of these 
risks has also been assessed.   

financial statements. We were informed promptly of their conclusions and reports on the 
annual financial statements, including the communication referred to in the General Provisions, 
Article 35, applicable to entities and issuers supervised by the National Banking and Securities 
Commission and contracting external auditing services for basic financial statements ("Sole 
Circular of External Auditors"). 
We followed up on implementing the observations and recommendations they developed 
during their work. We reviewed the reports issued by the External Auditors referred to in the 
Sole Circular of External Auditors. 

We authorized the fees paid to the external auditors for audit services and other permitted 
additional or complementary services, ensuring they did not interfere with their independence 
from the company. Considering Management's views, we evaluated their services for the previous 
year, and we began the evaluation process for fiscal year 2023. 

II.  INTERNAL CONTROL  

IV.  INTERNAL AUDIT   

We ensured that management, in compliance with its internal control responsibilities, has 
established appropriate processes and policies. In addition, we followed up on the comments 
and observations made by the External and Internal Auditors during their work. 

III.  EXTERNAL AUDIT  

We recommend to the Board of Directors the engagement of the external auditors of the 
Group and subsidiaries for the fiscal year 2023. To this end, we ensure their independence 
and compliance with the requirements established by law. We discussed their approach and 
work program with them.  

To maintain its independence and objectivity, the Internal Audit area functionally reports to 
the Audit Committee. 

Promptly, we reviewed and approved their annual program of activities. To prepare it, Internal 
Audit carried out a process of risk identification, analysis of impacts on processes, and evaluation 
of the associated controls in the organization's operation, as well as support in developing 
action plans for their correct mitigation.  

We receive quarterly reports on the progress of the approved work program, any variations 
it may have had, and the causes that originated them.  

We maintained constant and direct communication with them to learn about their work progress 
and any observations they had and take note of the comments on their review of the annual 

We followed up on the observations and suggestions they developed and their timely imple-
mentation.  

94

ALSEA     AR     2023 
 
 
 
 
 
 
 
 
 
We received and analyzed the annual report on transactions with related parties to verify 
that they were carried out under existing policies and at market securities. For such purposes, 
opinions were requested, and the corresponding appraisals were performed. 

Following Best Corporate Practices, we asked a third party to evaluate the internal audit function. 
During 2023 and 2024, the recommendations of the respective report must be implemented. 

V.  FINANCIAL INFORMATION, ACCOUNTING POLICIES, AND REPORTS TO THIRD PARTIES.  

We reviewed the process of preparing the Company's quarterly and annual financial statements 
with the persons in charge. We recommended their approval and authorization to be published 
to the Board of Directors. As part of this process, we considered the opinions and observations 
of the external auditors. We ensured that the criteria, accounting, and information policies used 
by management to prepare the financial information were sufficient and applied consistently 
with the previous year. Accordingly, the information presented by management fairly reflects 
the financial position, results of operations, cash flows, and changes in the Company's financial 
position for the year ended December 31, 2023.  

We also reviewed the quarterly reports prepared by Management for presentation to shareholders 
and the public: they were prepared under International Financial Reporting Standards (IFRS), 
and they use the same accounting criteria used to prepare the annual information. We verified 
that a comprehensive process is in place to provide reasonable assurance of its content. In 
conclusion, we recommended that the Board authorize its publication.  

We received communication from the auditor on the key audit matters that, in the auditor's 
professional judgment, have been most significant in this year's audit. We did not observe 
any material adjustments or deviations that could impact the issued financial information. 

VI.  COMPLIANCE WITH REGULATIONS, LEGAL ASPECTS, AND CONTINGENCIES  

We confirmed the existence and reliability of the controls established by the company to 
ensure compliance with the different legal provisions to which it is bound: they were adequately 
disclosed in the financial information.  

We periodically review the various tax, legal, and labor contingencies in the company; we 
monitor the effectiveness of the procedure established for their identification and follow-up, 
as well as their adequate disclosure and recording. The following tax issues were highlighted, 
some of which were initiated and reported since 2014 and were followed up on promptly 
during this fiscal year: 

a)  In 2014, the Ministry of Finance of Mexico City assessed Italcafé S.A. de C.V., for the 
fiscal year 2010, taxable income concerning deposits made to its bank accounts derived 
from the operation of several restaurants owned by Grupo Amigos de San Ángel, S.A. 
de C.V. (GASA), although such income was accrued by the latter company, giving it all 
the corresponding tax effects. On November 28, 2018, the Tax Prosecutor's Office of 
Mexico City issued a partially favorable resolution of the motion of revocation against 
the determinant issued by the Ministry of Finance. It also requested the supervening 
evidence provided be considered and a new resolution be issued. In January 2019, the 
Company filed the corresponding means of defense against the resolution issued by 
the Tax Prosecutor's Office of Mexico City. Finally, the company obtained a judgment 
declaring the plain and simple nullity of the resolution determining the tax credit. 
Therefore, the matter is definitively resolved. 

b)  In March 2016, the Tax Administration Service (hereinafter, "TAS") initiated domiciliary 
visits to Grupo Amigos de San Ángel, S.A. de C.V. (GASA), and Italcafe S.A. de C.V. (Italcafe), 
for the fiscal years 2010 and 2011, respectively; in November the last partial reports 
were issued in which observations were determined, derived from unidentified deposits 
according to the criteria of the Authorities. In December 2017, additional information 
was submitted to clarify and refute these observations. Additionally, a request for a 
Conclusive Agreement was filed with the Procuraduría de Defensa del Contribuyente 
(hereinafter, “PRODECON”). The instances in PRODECON were resolved in January 2019 
without reaching a consensus with the TAS. Finally, the companies filed the means of 
defense through the courts in August 2019 for GASA and in November for ITALCAFE. The 
matter is in process. 

c)  In September 2017, the TAS initiated a review process for Operadora Alsea de Restaurantes 
Mexicanos S.A., de C.V. (OARM) for the fiscal year 2014. The foregoing derived from the 
sequential review that began with the certified public accountant who audited the 
acquisition of the VIPS business for tax purposes. 

During the 2018 fiscal year, various information requested by the tax authorities was 
submitted, which issued an official notice of Observations for OARM considering some 
objections regarding the acquisition of the VIPS business. In October 2018, additional 
information was filed with the tax authorities, and a request was made for a conclusive 
agreement with PRODECON. On July 30, 2019, PRODECON terminated the conclusive 
agreement procedure as there was no consensus with the TAS. As a result, in February 
2021, the TAS issued an official notice of liquidation of the tax credit for 99.9 million 
Mexican pesos. On March 23, 2021, the Company filed an appeal for revocation of the 
tax assessment before the tax authorities.  

95

ALSEA     AR     2023 
 
 
 
 
 
 
 
 
 
 
 
  On June 14, 2023, OARM filed a nullity action before the Federal Court of Administrative 
Justice against the resolution issued on April 27, 2023, by the Large Taxpayers Litigation 
Administration "1", which resolved the appeal filed by OARM in the sense of confirming 
the different resolution issued by the Central Administration for the Audit of Corporate 
Groups. The matter is currently in process. 

d)  In the case of Alsea, S.A.B. de C.V. (ALSEA), the TAS initiated in December 2017 a review 
process and, in December 2018, issued an official notice of observations in which it 
deems some objections regarding the acquisition of the VIPS brand. For such purpose, 
it submitted additional information to refute the objections made and a request for a 
conclusive agreement before PRODECON. On July 30, 2019, PRODECON terminated the 
conclusive agreement procedure as there was no consensus with the TAS. As a result, in 
February 2021, the TAS issued an official notice of liquidation of the tax credit for 3,781 
million Mexican pesos. On March 23, 2021, the Company filed an appeal for revocation 
of the tax assessment before the tax authorities.  

  On June 13, 2023, ALSEA filed a nullity action before the Federal Court of Administrative 
Justice against the resolution issued on April 27, 2023, by the Large Taxpayers Litigation 
Administration "1", which resolved the appeal filed by ALSEA in the sense of confirming 
the different resolution issued by the Central Administration for the Audit of Corporate 
Groups. The matter is currently in process.  

VIII. ADMINISTRATIVE ASPECTS  

We hold regular meetings with Management to inform us of the Company's progress, activities, 
and relevant and unusual events. We also met with the external and internal auditors to 
discuss the development of their work, any limitations they may have had, and to facilitate 
any private communication they wished to have with the Committee. 

In those cases where we deem it appropriate, we request the support and opinion of independent 
experts. Likewise, we were unaware of any significant non-compliance with operating policies, 
internal control systems, and accounting policies. 

We hold executive meetings with the exclusive participation of the members of the Committee, 
during which agreements and recommendations for Management are established.  

The Chairman of the Audit Committee reported quarterly to the Board of Directors on the 
activities that were carried out.  

The work we carried out was duly documented in the minutes prepared for each meeting, 
which were reviewed and approved promptly by the members of the Committee. 

VII. CODE OF CONDUCT 

With the support of Internal Audit, we ensure that our personnel comply with the Company's 
Code of Business Conduct, that there are adequate processes for its updating and dissemination 
to personnel, and that the corresponding sanctions apply in cases of detected violations. 

Sincerely,  
C.P. Alfredo Sanchez Torrado
Presidente del Comité de Auditoria

We reviewed the complaints received in the system established by the Company for this 
purpose, following up on their correct and timely attention. 

96

ALSEA     AR     2023 
 
 
 
 
 
 
 
 
 
 
  
Independent auditors' report
to the Board of Directors and Stockholders of Alsea, S.A.B. de C.V. 

Opinion 

Key Audit Matters  

We have audited the accompanying consolidated financial statements of Alsea, S.A.B. de C.V. and 
Subsidiaries (the Entity), which comprise the consolidated statements of financial position as 
of December 31, 2023, 2022 and 2021, and the consolidated statements of income, consolidated 
statements of other comprehensive income, consolidated statements of changes in stockholders’ 
equity and consolidated statements of cash flows for the years then ended, and notes to the 
consolidated financial statements, including a summary of significant accounting policies. 

Key audit matters are those which, according to our professional judgment, have the greatest 
significance for our audit of the consolidated financial statements of the current period. They have 
been handled within the context of our audit of the consolidated financial statements taken as a 
whole and the formation of our opinion in this regard. Accordingly, we do not express a separate 
opinion on these matters. We have decided that the issues described below constitute the key 
audit matters that must be included in our report.

In our opinion, the accompanying consolidated financial statements present fairly, in all material 
respects, the consolidated financial position of the Entity as of December 31, 2023, 2022 and 2021, 
and their consolidated financial performance and their consolidated cash flows for the years 
then ended in accordance with International Financial Reporting Standards (IFRSs), issued by the 
International Accounting Standards Board. 

Basis for Opinion 

We conducted our audits in accordance with International Standards on Auditing (ISA). Our 
responsibilities under those standards are further described in the Auditors’ Responsibilities 
for the Audit of the Consolidated Financial Statements section of our report. We are independent 
of the Entity in accordance with the International Ethics Standards Board for Accountants’ Code 
of Ethics for Professional Accountants (IESBA Code) together with the Code of Ethics issued by 
the Mexican Institute of Public Accountants (IMCP Code), and we have fulfilled our other ethical 
responsibilities in accordance with the IESBA Code and with the IMCP Code. We believe that the 
audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.
Other matter  

The accompanying financial statements have been translated into English for the convenience 
of readers.

Impairment of Long-Lived Assets

The Entity has determined that the smallest cash generating units are its stores. It has developed 
financial and operating performance indicators for each of its stores and performs an annual 
study to identify indications of impairment. If necessary, it also performs an impairment analysis 
according to IAS 36, Impairment of Assets (“IAS 36”), in which discounted future cash flows are 
calculated to ascertain whether the value of assets has become impaired. However, a risk exists 
whereby the assumptions utilized by management to calculate future cash flows may not be fair 
based on current conditions and those prevailing in the foreseeable future. 

The audit procedures we applied to cover the risk of the impairment of long-lived assets include 
the following: 

Design Testing and Implementation of Internal Control, in which we performed a detailed review of 
projected income and expenses and, on this basis, discounted future cash flows. We also verified, 
according to our knowledge of the business and historical audited information, the regularization 
of any nonrecurring effect, so as to avoid considering these effects in the projections. We evaluated 
the fairness of the discount rate utilized by management, for which purpose we requested support 
from our firm’s experts. The results derived from the application of our audit tests were reasonable. 

97

ALSEA     AR     2023As discussed in Note 3o to the consolidated financial statements, the Entity has recorded an 
amount of $32,484 $140,703 and $184,430 (thousands of Mexican pesos) for impairment as of 
December 31, 2023, 2022 and 2021, respectively.

Responsibilities of Management and Those Charged with Governance for the Consolidated 
Financial Statements 

Information Other Than the Consolidated Financial Statements and Independent Auditors’ Report 

The Entity’s management is responsible for the other information presented. The other information 
encompasses: the information included in: numeral i) of the Annual Report; ii) the information that 
will be included in the Annual Report which the Entity must prepare according to the article 33, 
section I, numeral b) of Title Fourth, Chapter First of the General Provisions Applicable to Issuers 
and other Stock Market Participants in Mexico, and the Guidelines accompanying these provisions 
(the “Provisions”). The Annual Reports are expected to be available to our reading after the date 
of this audit report; and iii) additional other information, which is not actually required by IFRS, 
but has been included to provide an additional explanation to the Entity’s investors and the main 
readers of its consolidated financial statements to enable them to evaluate the performance of 
each operating segment and other indicators associated with the Entity’s ability to satisfy its 
obligations as regards Earnings before Interest, Taxes, Depreciation and Amortization (adjusted 
“EBITDA”); this information is presented in Note 29.

Our opinion on the consolidated financial statements will not be extended to the other information 
and we do not express any opinion on this regard. 

In relation to our audit of the consolidated financial statements, our responsibility will be to 
read the other information when it becomes available and, when doing so, consider whether the 
other information contained therein is materially inconsistent with the consolidated financial 
statements, the knowledge we obtained during the audit or whether it appears to contain material 
misstatement. If, based on our work performed, we conclude that the other information contains 
material misstatement, we would have to report this situation.  

When reading the Annual Report, we will issue a declaration on this regard, as required by Article 
33 Section I, paragraph b) numeral 1.2. of the Provisions. In addition, with regards to our audit 
of the consolidated financial statements, our responsibility is to read and recalculate the other 
information which, in this case, is not required by IFRS and, when doing so, consider whether the 
other information contained therein is materially inconsistent with the consolidated financial 
statements, the knowledge we obtained during our audit or whether it appears to contain material 
misstatement. If, based on the work performed, we conclude that the other information contains 
material misstatement, we would have to report this situation in our declaration related to the 
Annual Report required by the National Banking and Securities Commission, and those charged 
with governance of the Entity. As of the date of this report, we have nothing to report in this regard.

Management is responsible for the preparation and fair presentation of the accompanying 
consolidated financial statements in accordance with IFRSs, and for such internal control as 
management determines is necessary to enable the preparation of financial statements that are 
free from material misstatement, whether due to fraud or error. 

In preparing the consolidated financial statements, management is responsible for assessing the 
Entity’s ability to continue as a going concern, disclosing, as applicable, matters related to going 
concern and using the going concern basis of accounting unless management either intends to 
liquidate the Entity or to cease operations, or has no realistic alternative but to do so. 

Those charged with governance are responsible for overseeing the Entity’s consolidated financial 
reporting process. 

Auditors’ Responsibilities for the Audit of the Consolidated Financial Statements 

Our objectives are to obtain reasonable assurance about whether the consolidated financial 
statements as a whole are free from material misstatement, whether due to fraud or error, and 
to issue an auditors’ report that includes our opinion. Reasonable assurance is a high level of 
assurance, but is not a guarantee that an audit conducted in accordance with ISAs will always 
detect a material misstatement when it exists.  

Misstatements can arise from fraud or error and are considered material if, individually or in the 
aggregate, they could reasonably be expected to influence the economic decisions of users taken 
on the basis of these consolidated financial statements. 

As part of an audit in accordance with ISA’s, we exercise professional judgment and maintain 
professional skepticism throughout the audit. We also: 

- 

Identify and asses the risks of material misstatement of the consolidated financial statements, 
whether due to fraud or error, design and perform audit procedures responsive to those 
risks, and obtain audit evidence that is sufficient and appropriate to provide a basis for our 
opinion. The risk of not detecting a material misstatement resulting from fraud is higher than 
for one resulting from error, as fraud may involve collusion, forgery, intentional omissions, 
misrepresentations, or override of internal control. 

98

ALSEA     AR     2023 
-  Obtain an understanding of internal control relevant to the audit in order to design audit 
procedures that are appropriate in the circumstances, but not for the purpose of expressing 
an opinion on the effectiveness of the Entity’s internal control. 

We also provided the Entity’s corporate governance officers with a declaration to the effect that 
we have fulfilled applicable ethical requirements regarding our independence and have reported 
all the relations and other issues that could be reasonably be expected to affect our independence 
and, when applicable, the respective safeguards. 

 -  Evaluate the appropriateness of accounting policies used and the reasonableness of accounting 

estimates and related disclosures made by management. 

-  Conclude on the appropriateness of management´s use of the going concern basis of accounting 
and, based on the audit evidence obtained, whether a material uncertainty exists related to 
events or conditions that may cast significant doubt on the Entity’s ability to continue as a going 
concern. If we conclude that a material uncertainty exists, we are required to draw attention 
in our auditors’ report to the related disclosures in the consolidated financial statements 
or, if such disclosures are inadequate, to modify our opinion. Our conclusions are based on 
the audit evidence obtained up to the date of our auditors’ report. However, future events or 
conditions may cause the Entity to cease to continue as a going concern.  

The issues we have reported to the Entity’s governance officers include the matters that we 
consider to have the greatest significance for the audit of the consolidated financial statements of 
the current period and which, accordingly, are classified as key audit matters. We have described 
these matters in this audit report, unless legal or regulatory provisions prevent them from being 
disclosed or, under extremely infrequent circumstances, we conclude that a given matter should 
be excluded from our report because we can fairly expect that the resulting adverse consequences 
will exceed any possible benefits as regards the public interest. 

-  Evaluate the overall presentation, structure and content of the consolidated financial statements, 
including the disclosures, and whether the consolidated financial statements represent the 
underlying transactions and events in a manner that achieves fair presentation. 

Galaz, Yamazaki, Ruiz Urquiza, S.C. 
Member of Deloitte Touche Tohmatsu Limited 

-  Obtain sufficient appropriate audit evidence regarding the financial information of the entities 
or business activities within the Entity to express an opinion on the consolidated financial 
statements. We are responsible for the direction, supervision and performance of the group 
audit. We remain solely responsible for our audit opinion. 

We communicate with those charged with governance regarding, among other matters, the planned 
scope and timing of the audit and significant audit findings, including any significant deficiencies 
in internal control that we identify during our audit. 

C. P. C. Carlos Alberto Torres Villagómez
Mexico City, Mexico
April, 10, 2024

99

ALSEA     AR     2023Alsea, S.A.B. de C.V. and Subsidiaries

Consolidated statements of financial position 
At December 31, 2023, 2022 and 2021  
(Figures in thousands of Mexican pesos) 

Assets  

Current assets: 

Cash and cash equivalents  

Customers, net  

Value-added tax and other recoverable taxes 

Other accounts receivable 

Inventories 

Non-current assets classified as held for sale 

Put option on non-controlling interest 

Carrot River Holding, S. A. R. L. 

Advance payments  

Total current assets 

Long-term assets: 

Guarantee deposits 

Put option on non-controlling interest 

Carrot River Holding, S. A. R. L. 

Investment in shares of associated companies

Store equipment, leasehold improvements  and property, net 

Right of use assets 

Intangible assets, net  

Deferred income taxes 

Total long-term assets 

Total assets 

Notes

2023

2022

2021

Liabilities and stockholders’ equity

Notes

2023

2022

2021

5 $

6,409,798 $

6,086,817 $

6,893,433

Current maturities of long-term debt

16 $

388,217 $

1,277,638 $

1,638,000

Current liabilities

6

7

8

14

11

9

12

19

1,426,215

1,247,211

1,070,153

Current obligation under finance leases

866,979

759,422

442,152

578,533

355,293

448,110

Debt instruments

Suppliers

2,750,665

2,895,326

2,009,258

Factoring of suppliers

-

14,188

-

-

180,816

186,896

430,711

-

-

-

Accounts payable to creditors

Accrued expenses and direct employee benefits

Option to sell the non-controlling interest

870,514

641,421

Total current liabilities

13,011,502

12,134,741

11,417,668

Long-term liabilities

861,096

-

-

179,780

670,190

180,816

207,810

156,903

877,016

-

233,264

131,867

15,662,476

15,369,639

15,277,931

17,215,823

20,435,725

22,274,256

24,915,068

26,664,038

27,796,564

5,587,845

3,102,781

5,402,823

64,422,088

66,787,902

71,993,721

$

77,433,590 $ 78,922,643 $ 83,411,389

Long-term debt, not including current maturities

Obligation under finance leases 

Debt instruments

Option to sell the non-controlling interest

Other liabilities

Derivative financial instruments

Deferred income taxes

Employee benefits

Total long-term liabilities

Total liabilities

Stockholders’ equity

Capital stock

Share premium issuance

Retained earnings

Reserve for repurchase of shares

10

17

18

16

10

17

18

19

20

22

3,315,031

4,103,865

4,415,950

1,350,000

-

1,000,000

4,265,968

4,252,803

1,501,931

4,172,708

7,030,557

1,123,439

1,375,794

2,971,439

1,007,798

4,861,118

4,446,604

5,667,413

3,854,182

-

-

23,147,851

21,538,631

19,333,973

4,828,112

3,762,760

12,012,739

15,101,829

17,720,573

19,347,324

19,553,791

22,748,440

17,078,340

-

1,123,439

1,272,474

260,617

1,328,149

3,225,633

390,524

897,384

691,056

826,746

318,586

894,135

305,968

3,710,272

348,250

44,688,655

48,088,984

54,969,502

67,836,506

69,627,615

74,303,475

466,996

478,749

478,749

7,725,728

8,675,410

8,676,827

3,692,763

885,528

777,481

272,330

(620,447)

660,000

See accompanying notes to the consolidated financial statements.  

Non-controlling interest

Total stockholders’ equity

Total liabilities and stockholders’ equity

Reserve for obligation under put option of non-controlling 

23

(808,098)

(808,098)

(808,098)

Other comprehensive income items

(3,306,454)

(1,051,855)

(314,040)

Stockholders' equity attributable to the controlling interest

8,656,463

8,344,017

23

940,621

951,011

8,072,991

1,034,923

9,597,084

9,295,028

9,107,914

$

77,433,590 $ 78,922,643 $ 83,411,389

100

ALSEA     AR     2023Alsea, S.A.B. de C.V. and Subsidiaries

Consolidated statements of comprehensive income 
For the years ended December 31,  2023, 2022, 2021 
(Figures in thousands of Mexican pesos) 

Continuing operations 

Net sales 

Cost of sales 

Cost of distribution 

Depreciation and amortization 

Employee benefits 

Services 

Advertising 

Royalties 

Repair and maintenance 

Distribution 

Other operating expenses 

Operating income (loss) 

Comprehensive financing result: 

Interest income 

Interest expenses 

Notes

2023

2022

2021

Notes

2023

2022

2021

Earnings per share: 

25 $ 76,231,048 $ 68,831,305 $ 53,379,469

26

23,101,531

20,960,639

15,591,274

Basic and diluted net earnings per share from continuing 
operations (cents per share) 

9, 11 
y 12

1,899,689

1,551,410

1,161,787

8,189,381

7,701,750

8,178,329

19,620,034

17,203,057

13,759,593

2,390,080

2,958,683

2,158,735

1,970,376

2,414,136

1,719,398

Consolidated net income (loss) Items that may be reclassified 
subsequently to income: 
Valuation of derivative financial instruments, net of income taxes 
Remeasurement of defined benefit obligation, net of income 
taxes 
Inflation effect, net of income taxes 

2,622,562

2,356,674

1,685,022

Cumulative translation adjustment, net of income taxes 

1,496,377

1,368,225

1,090,474

1,343,656

1,317,365

27

5,382,388

5,074,845

8,026,615

6,368,281

1,037,100

2,609,417

4,132,939

Total comprehensive income (loss), net of income taxes 

Comprehensive income (loss) for the year attributable to: 

Controlling interest 

(815,110)

(362,643)

(141,707)

4,751,228

3,940,429

3,508,158

Non-controlling interest 

24 $

3.66 $

2.07 $

0.88

$

3,041,618 $

1,679,268  $

683,525

(417,629)

1,537

322,176

(2,227,752)

(2,321,668)

74,942

(16,715)

(48,593)

(747,449)

(737,815)

41,560

3,044

620,457

(164,425)

500,636

719,950 $

941,453 $

1,184,161

660,683 $

1,000,113 $

1,234,821

59,267 $

(58,660) $

(50,660)

$

$

$

Changes in the fair value of financial instruments 

Exchange loss (gain), net 

Equity in results of associated companies 

Income (loss) before income taxes  

19

14

384,102

(692,752)

225,534

(120,340)

11,152

(110,747)

3,627,468

3,814,472

3,135,364

3,404

(223)

4,402,551

2,553,586

1,840

999,415

Income tax (benefit) 

19

1,360,933

874,318

315,890

Consolidated net income (loss) from continuing operations 

$

3,041,618 $

1,679,268 $

683,525

Net income (loss) for the year attributable to: 

Controlling interest 

Non-controlling interest 

2,982,351

1,737,928

734,185

$

59,267 $

(58,660) $

(50,660)

See accompanying notes to the consolidated financial statements. 

101

ALSEA     AR     2023Alsea, S.A.B. de C.V. and Subsidiaries

Changes in Stockholders’ Equity 
For the years ended December 31, 2023, 2022, 2021 
(Figures in thousands of Mexican pesos) 

Contributed capital 

Retained earnings 

Capital  
stock 

Premium 
on issuance 
of share 

Reserve for 
repurchase 
of shares 

Reserve for 
obligation 
under put 
option of 
noncontrolling 
interest 

Legal  
reserve 

etained 
earnings 

Inflation 
effect 

Valuation 
of financial  
 instruments 

Cumulative 
translation  
adjustment 

Remeasurement 
of defined 
benefit 
obligation 

Total 
controlling 
interest 

Non-controlling    
interest 

Total 
stockholders’ 
equity 

Balances at January 1, 2021 

$

478,749

$

8,676,827

$

660,000

$ (2,013,801)

$

100,736

$

(784,436)

$

1,122,634

$

(252,304)

$ (1,620,792)

$

(64,214)

$

6,303,399

$

1,330,446

$

7,633,845

Deferred tax (IAS 12 amendment 

-

-

-

-

-

534,771

-

-

-

-

534,771

-

534,771

Balances at January 1,2021 
adjusted 

478,749

8,676,827

660,000

(2,013,801)

100,736

(249,665)

1,122,634

(252,304)

(1,620,792)

(64,214)

6,838,170

1,330,446

8,168,616

Other movements 

Comprehensive income 

-

-

-

-

-

-

1,205,703

-

-

-

Balances at December 31, 2021 

478,749

8,676,827

660,000

(808,098)

100,736

Repurchase of shares (Note 23a) 

Increase in repurchase fund 
(Note 24) 

Other movements 

comprehensive utility 

-

-

-

-

(1,417)

-

-

-

(727,670)

340,000

-

-

-

-

-

-

-

-

-

-

(1,205,703)

734,185

(721,183)

-

(340,000)

-

-

-

-

620,457

41,560

(164,425)

1,743,091

(210,744)

(1,785,217)

-

3,044

(61,170)

-

(244,863)

(244,863)

1,234,821

8,072,991

(50,660)

1,034,923

1,184,161

9,107,914

-

-

-

-

-

-

-

-

-

1,737,928

(48,593)

74,942

(747,449)

-

-

-

(729,087)

-

-

(16,715)

(77,885)

1,000,113

8,344,017

Balances at December 31, 2022 

478,749

8,675,410

272,330

(808,098)

100,736

676,745

1,694,498

(135,802)

(2,532,666)

Repurchase of shares (Note 22a) 

(11,753)

(949,682)

613,198

Other movements 

Comprehensive utility 

-

-

-

-

-

-

-

-

-

-

-

-

-

(67,069)

2,982,351

-

-

-

67,069

-

-

-

-

(348,237)

-

322,176

(417,629)

(2,227,752)

1,537

660,683

-

-

(25,252)

(58,660)

(729,087)

-

(25,252)

941,453

951,011

9,295,028

-

(348,237)

(69,657)

59,267

(69,657)

719,950

Balances at December 31, 2023 

$

466,996

$

7,725,728

$

885,528

$

(808,098)

$

100,736

$

3,592,027

$

2,016,674

$

(486,362)

$ (4,760,418)

$

(76,348)

$

8,656,463

$

940,621

$

9,597,084

See accompanying notes to the consolidated financial statements. 

102

ALSEA     AR     2023Alsea, S.A.B. de C.V. and Subsidiaries

Consolidated Statements of Cash Flows 
For the years ended December 31, 2023, 2022 
(Figures in thousands of Mexican pesos)

Notes

2023

2022

2021

Notes

2023

2022

2021

Cash flows from operating activities: 

Consolidated net income (loss) 

Adjustment for: 

Income taxes (benefit) 

Equity in results of associated companies 

Interest expense 

Interest income 

$

3,041,618 $

1,679,268 $

683,525

Proceeds from equipment and property 

Cash flows from investing activities: 

Interest collected 

1,360,933

874,318

(3,404)

223

315,890

(1,840)

Store equipment, leasehold improvements and property 

Acquisition in investment in shares of associated companies 

4,751,228

3,940,429

3,508,158

Acquisitions of business, net of cash acquired  

(815,110)

(362,643)

(141,707)

Net cash flows used in investing activities 

(Gain) loss from decommissioning of store equipment, 
improvements to leased premises and properties and intangibles 

Impairment goodwill 

Employee benefit 

Changes in the fair value of financial instruments 

Depreciation and amortization  

12

20

9,11 y 
12

188,804

76,071

(40,727)

32,484

60,136

384,101

140,703

 55,731

225,534

184,430

29,062

(120,340)

8,249,071

7,583,840 

8,178,329

17,249,861

14,213,474

12,594,780

Changes in working capital: 

Customers 

Other accounts receivable 

Related parties 

Inventories 

Advance payments 

Suppliers 

Factoring of suppliers 

Accrued expenses and employee benefits

Income taxes paid  

Other liabilities 

Net cash flows provided by operating activities  

See accompanying notes to the consolidated financial statements. 

(395,951)

(348,352)

(252,500)

(263,732)

(141,028)

36,665

14,187

(14,187)

-

(212,115)

(1,043,572)

(461,157)

54,147

1,178,595

126,137

(135,486)

1,933,190

367,996

576,613

265,064

353,683

(265,155)

2,329,282

1,210,780

(1,505,837)

(1,735,963)

(101,859)

(529,137)

(465,469)

434,048

15,451,000

14,959,885

14,656,117

11

19

18

309,021

815,110

-

362,643

142,796

141,707

(5,284,116)

(4,373,122)

(2,881,888)

-

-

(25,259)

(39,917)

-

(1,113,251)

(4,159,985)

(4,035,738)

(3,750,553)

4,110,862

209,287

179,210

(3,544,505)

(8,216,547)

(10,161,796)

-

-

6,854,473

10,257,850

(1,000,000)

-

(3,788,033)

(2,991,894)

(2,457,826)

(69,657)

(25,252)

(244,863)

(5,130,210)

(5,320,062)

(5,738,455)

(348,237)

(729,087)

-

(8,769,780)

(11,219,082)

(8,165,880)

Cash flows from financing activities: 

Bank loans 

Repayments of loans 

Issuance of debt instruments 

Payments for debt instruments 

Interest paid 

Cash received non-controlling stake 

Payments for financial leasing 

Sales of shares 

Net cash flows used in financing activities 

Net (decrease) increase in cash and cash equivalents 

2,521,235

(294,935)

2,739,684

Exchange effects on value of cash 

(2,198,254)

(511,681)

221,340

Cash and cash equivalents: 

At the beginning of the year 

6,086,817

6,893,433

3,932,409

At the end of year  

$

6,409,798 $

6,086,817 $

6,893,433

103

ALSEA     AR     2023Alsea, S.A.B. de C.V. and Subsidiaries

Notes to the Consolidated 
Financial Statements 
For the years ended December 31, 2023, 2022 and 2021  
(Figures in thousands of Mexican pesos) 

1. Activity, main operations and significant events  

Operations 

Significant events 

Alsea, S.A.B. de C.V. and Subsidiaries (Alsea or the Entity) was incorporated on May 16, 1997 in Mexico. 
The Entity's domicile is Av. Revolución 1267 Int. 20 and 21,  Col. Alpes, Alcaldía Álvaro Obregón, 
C.P. 01040, Mexico City, Mexico. 

a. Effects of Hurricane OTIS - In October 2023, Hurricane Otis affected the Mexican pacific coast, 
causing damage to 30 stores, which have extensive insurance for catastrophe coverage, for 
which the replacement coverage of the stores' fixed assets and equipment and payroll insurance 
for our collaborators did not represent a significant expense for Alsea. 

The Entity was incorporated for a period of 99 years, beginning on the date in which the deed 
was signed, which was April 7, 1997. 

For disclosure purposes in the notes to the consolidated financial statements, reference made to 
pesos, "$" or MXP is for thousands of Mexican pesos, reference made to dollars is for US dollars 
and reference made to euros is for of the European Union. 

Alsea is mainly engaged in operating fast food restaurants "QSR" cafes and casual dining "Casual 
Dining". The brands operated in Mexico are Domino’s Pizza, Starbucks, Burger King, Chili’s Grill & 
Bar, P.F. Chang’s, Italianni’s, The Cheese Cake Factory, Vips, El Portón, Corazón de Barro, La Casa 
del Comal and La Finca. In order to operate its multi-units, the Entity has the support of its shared 
service center, which includes the supply chain through Distribuidora e Importadora Alsea, S.A. 
de C.V. (DIA), real property and development services, as well as administrative services (financial, 
human resources and technology). The Entity operates the Burger King, P.F. Chang’s, Chili’s Grill 
& Bar and Starbucks brands in Chile. In Argentina, Alsea operates the Burger King, and Starbucks 
brands. In Colombia, Alsea operates the Domino's Pizza, Starbucks, Archie’s and until December 
2021 P.F. Chang’s brands. In Uruguay, it operates the Starbucks and Domino's Pizza brands.  In 
Spain, Alsea operates the brands Foster's Hollywood, Burger King, Domino's Pizza, VIPS, VIPS 
Smart, Starbucks, Ginos, Fridays, Ole Mole  

b. Sale of Operation of the El Portón Brand in Mexico - In September 2023, an agreement was 
reached for the sale of the “El Portón” operations in Mexico. As part of said agreement, there 
will be a transition period to perfect said transaction and Alsea will stop operating the 15 units 
of “El Portón” and 2 of “Corazón de Barro” that it had in said country at the end of the first 
quarter of 2023.

c. Development of the Starbucks brand in Paraguay - In April 2023, Alsea signed a contract with 

Starbucks to operate and develop Starbucks brand establishments in Paraguay. 

d. Alsea announces the successful pricing of senior bonds maturing in 2027 for 300 million euros 
in international markets - On January 21, 2022, the pricing of senior bonds for 300 million euros 
took place, at an interest rate of 5.5% per year, issued through its subsidiary Food Service 
Project, S. A. and guaranteed by Alsea (the “Euro Bonds 2027”) and with the option of partial 
or complete settlement as of January 21, 2024 and with a maturity of January 21 of 2027.  

e. Alsea announces the execution of the early redemption of the "ALSEA 17" stock certificate – The 
entity informed the investing public about the execution of the early repayment of the "Alsea 
17" issue made on March 16, 2022, as follows: 

1. The amount of interest accrued for the 28-day period between February 16, 2022 
and March 16, 2022, at the annual gross interest rate of 7.13% amounting to $5,545 
million pesos. 

104

ALSEA     AR     2023 
 
 
 
2. The amount of the Early Repayment for an amount of $ 1,000,000 million, which was 
calculated in accordance with what is established in the "Early Repayment" section of 
the Title of the ALSEA 17  

2. Application of new and revised International Financial Reporting Standards 

a.  Application of new and revised International Financing Reporting Standards (“IFRSs” or “IAS”) 

and interpretations that are mandatorily effective for the current year 

f.  Alsea announces the successful pricing of senior bonds with maturity in 2026 for the amount 
of US$ 500 million on international markets – On December 14, 2021, the placement of senior 
bonds was concluded for the amount of US$ 500 million, with an annual interest rate of 7.75% 
payable semiannually and with the option of partial or full settlement from December 14, 2023. 

In the year, the Entity has applied amendments to IFRS issued by the International Financial 
Reporting Standards Board (IASB) that are mandatory for accounting periods beginning on 
or after January 1, 2023. Its adoption has not had a material impact on the disclosures or the 
amounts reported in these financial statements.   

g.  Alsea increased its equity in Alsea Europa, incorporating Bain Capital Credit as an investor - In 
October 2021, the Entity, jointly with Alia Capital Partners and Bain Capital Credit agreed to 
acquire the 21.1% of the noncontrolling interest of Food Service Project, S.A. (Alsea Europa). 
As a result of this investment, Alsea holds the 76.8% of the Equity of Alsea Europa (formerly 
66.2%), while Alia Capital Partners and Bain Capital Credit will indirectly hold equity of 10.6%, 
and the remaining minority shareholders represent 12.7%. The Entity paid 55 million euros 
(equal to $1,205,703). Similarly, reimbursements of $92.4 million pesos were also obtained. 
Based on this agreement, the Entity renegotiated its PUT - CALL options in the following 
manner: 

a) Deadline of December 31, 2026. 
b) The Entity has an enforceable and optional “Call Option” as of the third year. 
c) Half-yearly payment of a coupon with annual interest payable annually at the 4.6% rate 

on principal of €55 million until the date on which the “Put Option” is exercised 

d) The Entity has the possibility of settling the obligation through the exchange of shares 

or cash. 

On February 26, 2024, a share purchase agreement was signed between Alsea SAB de CV (Alsea) 
and the minority partners of Food Service Project SL (FSP), a subsidiary of Alsea and operator 
of various brands in Europe. With this agreement, Alsea acquires 23.23% of the minority stake 
in FSP's capital. The conditions of the purchase are disclosed in note 32 on subsequent events. 

h.  Development of the Domino’s Pizza brand in Uruguay - In December 2021, Alsea executed a 
contract for a 10-year period (with a conditional renewal right) with Domino’s Pizza International 
Franchising Inc. to exclusively operate and develop the Domino’s Pizza brand in Uruguay. This 
agreement represents the expansion of Alsea to a new South American market with this brand, 
together with the plan of opening at least 24 units within the next 10 years.

i.  Closure of stores pertaining to the PF Chang’s brand in Colombia - In December 2021, Alsea 
ceased to exclusively operate and develop establishments under the PF Chang’s brand in 
Colombia. 

Amendments to IAS 1 
Presentation of Financial 
Statements and Practice Paper 2 
Making Judgments on Materiality 
– Disclosures of Accounting 
Policies 

The Group has adopted the IAS 1 amendments for the first 
time this year. The amendment changes the requirements 
in IAS 1 with respect to accounting policy disclosures. The 
amendment replaces all references to the term "significant 
accounting policies" with "material accounting policy 
information." 

Accounting policy information is material if, when considered 
in conjunction with other information included in the 
financial statements, it can reasonably be expected to 
influence the decisions that primary users of general 
purpose financial statements make based on those financial 
statements. 

The supporting paragraphs in IAS 1 are also amended to 
clarify that information related to transaction accounting 
policies, other intangible events or conditions need not 
be disclosed. 

Accounting policy information may be material because 
of the nature of the related transactions, other events or 
conditions, even if the amount of the events is immaterial. 
However, not all information relating to accounting policies 
for material transactions, other events or conditions is 
itself material. 

The IASB has developed guides and examples to explain 
and demonstrate the application of the four-step process 
outlined in Practice Paper 2.  

105

ALSEA     AR     2023 
 
Amendments to IAS 12 Income 
Taxes - Deferred taxes on assets 
and liabilities arising from a 
single transaction.  

The amendments introduce an additional exception to the 
initial recognition exception. According to the amendments, 
an entity does not apply the initial recognition exemption for 
transactions that result in equal cumulative and deductible 
time differences, for tax purposes. Depending on applicable 
tax law, cumulative and deductible temporary differences 
may arise at the initial recognition of assets and liabilities 
in a transaction that is not a business combination and 
does not affect accounting or tax results. 

The amendments to IAS 12 provide that an entity is required 
to recognize deferred tax assets and relative liabilities, 
considering that the recognition of any active deferred tax 
is subject to the recoverability criteria of IAS 12. 

Concept
2021

Figures 
previously 
reported 

Advanced

Adjusted 
balances

Deferred income taxes assets 

$

4,968,996 $

433,827 $

5,402,823

Income tax  

Retained earnings 

2022

214,946

(784,436)

100,943

(534,771)

315,889

(249,665)

Deferred income taxes assets 

$

2,637,415 $

465,366 $

3,102,781

Income tax  

Retained earnings 

905,857

(784,436)

(31,538)

(433,828)

874,319

(350,608)

Amendments to IAS 12 Income Taxes – Interna-
tional Tax Reform – Pillar 2

Amendments to IAS 8 Changes 
in Accounting Policies, Estimates, and Errors – 
Definition of Accounting Estimate.  

The Group has adopted the amendments to IAS 
12 for the first time this year. The IASB amended 
the scope of IAS 12 to clarify that the standard 
applies to taxes arising from tax laws enacted 
or substantially enacted to implement the Pillar 
2 model rules published by the Organization 
for Economic Co-operation and Development 
("OECD"), including tax laws that implement 
minimum additional qualified domestic taxes 
as described in those rules. 

The  amendment s  introduce  a  temporar y 
exception to the deferred tax requirements in 
IAS 12, so that an entity does not recognize or 
disclose information on deferred tax assets 
and liabilities related to taxes arising from the 
application of Pillar 2. 

Continuing with the amendments, the Panel 
is required to disclose that it has applied the 
exception and to separately disclose its current 
tax expense or income related to the application 
of Pillar 2.  

The Group has adopted the amendments to IAS 
8 for the first time this year. The amendments 
replace the definition of a "change in accounting 
estimate" with the definition of "accounting 
estimate." Under the new definition, accounting 
estimates are monetary amounts in financial 
statements that are not subject to certainty in 
their measurement. The definition of a change 
in accounting estimate was eliminated 

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New and amended IFRS Standards that are not yet effective 

Amendments to IAS 1 Presentation of Financial Statements - Non-Current Liabilities with Covenants

At the date of authorization of these consolidated financial statements, the Entity has not applied 
the following new and amended IFRS Standards that have been issued but are not yet effective: 

Amendments to IAS 1 

Classification of liabilities as current or non-current. 

Amendments to IAS 1 

Non-current liabilities with covenants 

Amendments to IAS 7 

Financing Provider Agreements  

Amendments to IFRS 16 

Lease liabilities in a sale-lease transaction. 

The directors do not expect that the adoption of the Standards listed above will have a material 
impact on the financial statements of the Group in future periods, except as noted below: 

Amendments to IAS 1 Presentation of Financial Statements - Classification of Liabilities as 
Current and Non-Current 

The amendments to IAS 1 published in January 2020 affect only the presentation of liabilities as 
current and non-current in the statement of financial position and not the amount or timing at 
which any assets, liabilities, income or expenses are recognized, or the information disclosed 
about those items. 

The amendments clarify that the classification of liabilities as current and non-current is based on 
whether the rights in existence at the end of the reporting period, specify that the classification is 
not affected by expectations as to whether the entity will exercise its right to defer the settlement 
of a liability, explain that rights exist if contractual obligations (covenants) are fulfilled at the 
end of the reporting period, and introduce the Definition of 'settlement' to make it clear that 
settlement refers to the transfer to the counterparty of cash, equity instruments, other assets 
or other services. 

Amendments are applied retrospectively for annual periods beginning on or after January 1, 2024, 
with the advance application permitted. The IASB has aligned the effective date with the 2022 
amendments to IAS 1. If an entity applies the 2020 amendments early, it is also required to apply 
the 2022 amendments early.  

The amendments specify that only covenants that an entity is required to comply with on or before 
the end of the reporting period affect the entity's right to defer payment of the liability for at least 
twelve months after the reporting date (and therefore should be considered in evaluating the 
classification of a liability as current and non-current). Such covenants affect whether entitlements 
exist at the end of the reporting period, even if compliance with the covenants is assessed only 
after the reporting date (e.g., a covenant based on the entity's financial position as of the reporting 
date that is assessed for compliance only after the reporting date). 

The IASB also specifies that the right to defer payment of a liability for at least twelve months 
after the reporting date is not affected if the entity only has to comply with a covenant after 
the reporting period. However, if the entity's right to defer payment of a liability is subject to 
the fulfillment of covenants within twelve months after the reporting date, the entity discloses 
information that makes users of the financial statements understand the risk that the liabilities 
will be paid within twelve months after the reporting period. This would include information 
about the covenants (including the nature of the covenants and when the entity requires them 
to be fulfilled), the carrying amount of related liabilities, and the facts and circumstances, if any, 
indicating that the entity may have difficulty complying with the covenants. 

The amendments are applied retrospectively for annual reporting periods beginning on or 
after January 1, 2024. Early implementation of amendments is permitted. If an entity applies the 
amendments for a prior period, it is also required to apply the 2020 amendments in advance as well. 

Amendments to IAS 7 Statement of Cash Flows and IFRS 7 Financial Statements: Disclosures – 
Financing Provider Agreements. 

The amendments add a disclosure in IAS 7 stating that an entity requires disclosure of information 
about financing provider agreements that allow the user of the financial statements to assess 
the effects of such agreements on the entity's liabilities and cash flows. In addition, IFRS 7 was 
amended to add supplier financing agreements as an example of the requirements to disclose 
information on the Entity's exposure to concentration and liquidity risks. 

The term "provider agreements" is not defined. Instead, the amendments describe the characteristics 
of an arrangement under which an entity would be required to provide information. 

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To fulfill the purpose of disclosure, an entity is required to disclose in aggregate form for its 
financing provider agreements: 

Early application is permitted. If a seller-lessee applies the amendments in advance, this fact 
must be disclosed. 

To meet the disclosure objective, an entity is required to disclose in aggregate for its financing 
provider arrangements: 

A seller-lessee applies amendments retrospectively in accordance with IAS 8 for return sale and 
lease transactions where it enters after the initial date of application, which is defined as the 
beginning of the annual reporting period in which the entity initially applied IFRS 16. 

-  The terms and conditions of the agreements. 
-  The carrying amount and other lines in the entity's statements of financial position in 

which liabilities relating to the arrangements are presented. 

-  The carrying amount and other lines for which suppliers have received payment from 

financing providers. 

-  Payday ranges for both financial liabilities that are part of the financing provider agreement 
and comparable accounts payable that are not part of the financing provider agreements. 

-  Liquidity risk information. 

The amendments contain specific transition considerations for the first annual reporting period 
in which the entity applies the amendments. It is applicable for reporting periods beginning on 
or after January 1, 2024. 

Amendments to IFRS 16 Leases – Lease liability on a sale and lease on return. 

The amendments to IFRS 16 add subsequent measurement requirements for sale and lease 
transactions that satisfy the requirements of IFRS 15 to be recorded as a sale. The amendments 
require the sellerlessee to determine lease payments or revised lease payments such that 
the seller-lessee does not recognize a gain or loss that relates to the right of use retained 
by the seller-lessee after the lease commencement date. 

The amendments do not affect the gain or loss recognized by the seller-lessee relating to the 
partial or total termination of a lease. Without these new requirements, a seller-lessee could have 
recognized a gain on the right of use it retains solely by remetering the lease liability (e.g., after 
a modification to a lease or change in the term of a lease) by applying the general requirements 
in IFRS 16. This could have been particularly the case in the case of leases that include lease 
payments that are not dependent on an index or rate. 

As part of the amendments, the IASB amended an illustrative example in IFRS 16 and added a 
new example to illustrate the subsequent measurement of a right-of-use asset and lease liability 
in a salelease-back transaction with variable payments that are not dependent on an index or 
rate. The illustrative examples also clarify that the liability arising from a sell-lease transaction 
that qualifies as an IFRS 15 sale is a lease liability. 

3. Significant accounting policies 

a.  Statement of compliance 

The consolidated financial statements have been prepared in accordance with International 
Financial Reporting Standards released by IASB. 

The entity's management has, at the time of approving the financial statements, a reasonable 
expectation that the Entity has the necessary resources to continue operating in the foreseeable 
future. Therefore, they continue to adopt the Going Concern accounting basis when preparing 
the financial statements.

b.  Basis of preparation 

The consolidated financial statements have been prepared on the historical cost basis except for the 
revaluation of certain properties and financial instruments that are measured at revalued amounts 
or fair values at the end of each reporting period, as explained in the accounting policies below. 

i.  Historical cost 

  Historical cost is generally based on the fair value of the consideration given in exchange 

for goods and services.  

ii.  Fair value 

Fair value is the price that would be received to sell an asset or paid to transfer a 
liability in an orderly transaction between market participants at the measurement 
date, regardless of whether that price is directly observable or estimated using another 
valuation technique.  

In estimating the fair value of an asset or a liability, the Entity takes into account 
the characteristics of the asset or liability if market participants would take those 
characteristics into account when pricing the asset or liability at the measurement date.  

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Fair value is the price that would be received to sell an asset or paid to transfer a 
liability in an orderly transaction between market participants at the measurement 
date, regardless of whether that price is directly observable or estimated using another 
valuation technique.  

In estimating the fair value of an asset or a liability, the Entity takes into account 
the characteristics of the asset or liability if market participants would take those 
characteristics into account when pricing the asset or liability at the measurement date.  

The Entity reassesses whether or not it controls an investee if facts and circumstances indicate 
that there are changes to one or more of the three elements of control listed above. 

When the Entity has less than a majority of the voting rights of an investee, it has power over 
the investee when the voting rights are sufficient to give it the practical ability to direct the 
relevant activities of the investee unilaterally. The Entity considers all relevant facts and 
circumstances in assessing whether or not the Entity’s voting rights in an investee are sufficient 
to give it power, including: 

•  Level 1 inputs are quoted prices (unadjusted) in active markets for identical assets 

•  The size of the Entity’s holding of voting rights relative to the size and dispersion of 

or liabilities that the entity can access at the measurement date; 

holdings of the other vote holders; 

•  Level 2 inputs are inputs, other than quoted prices included within Level 1, that are 

observable for the asset or liability, either directly or indirectly; and 

•  Level 3 inputs are unobservable inputs for the asset or liability. 

iii. Re-expression of financial statements 

As of July 1, 2018, accumulated inflation of the last three years in Argentina exceeded 
levels of 100%, for which reason the Argentine peso was classified as a currency in a 
hyperinflationary economic environment.  

As a result, the financial statements of the subsidiaries in that country, whose functional 
currency is the Argentine peso, have been re-expressed to adopt the requirements 
of International Accounting Standard 29, Financial Information in Hyperinflationary 
Economies, (IAS 29) and have been consolidated in accordance with the requirements 
of IAS 21, Effects of Variances in the Exchange Rates of the Foreign Currency. The purpose 
of applying such requirements is to consider the changes in the general purchasing 
power of the Argentine peso and thus present the financial statements in the current 
measurement unit at the date of the statement of financial position. Argentina, for 
purposes of its financial reporting, updated its figures using the country’s inflation 
rate based on official indexes. The financial statements before the re-expression were 
prepared using the historical costs method. 

c.  Basis of consolidation of financial statements

The consolidated financial statements incorporate the financial statements of Alsea, S.A.B. de 
C.V. and entities controlled by the Entity. Control is obtained when the Entity: 

•  Has power over the investee; 
• 

Is exposed, or has rights, to variable returns from its involvement with the 
investee; and 

•  Has the ability to use its power to affect its returns. 

•  Potential voting rights held by the Entity, other vote holders or other parties; 
•  Rights arising from other contractual arrangements; and 
•  Any additional facts and circumstances that indicate that the Entity has, or does not 
have, the current ability to direct the relevant activities at the time that decisions 
need to be made, including voting patterns at previous shareholders’ meetings. 

Consolidation of a subsidiary begins when the Entity obtains control over the subsidiary and 
ceases when the Entity loses control of the subsidiary. Specifically, income and expenses of a 
subsidiary acquired or disposed of during the year are included in the consolidated statements 
of income and other comprehensive income from the date the Entity gains control until the 
date when the Entity ceases to control the subsidiary. 

Profit or loss and each component of other comprehensive income are attributed to the owners 
of the Entity and to the non-controlling interests. Total comprehensive income of subsidiaries 
is attributed to the owners of the Entity and to the non-controlling interests even if this results 
in the non-controlling interests having a deficit balance. 

When necessary, adjustments are made to the financial statements of subsidiaries to bring 
their accounting policies into line with the Entity’s accounting policies.  

All assets, liabilities, equity, income, expenses and cash flows relating to transactions between 
related parties have been fully eliminated in consolidation. 

Non-controlling interests in subsidiaries are identified separately from the Group’s equity 
therein. Those interests of non-controlling shareholders that are present ownership interests 
entitling their holders to a proportionate share of net assets upon liquidation may initially 
be measured at fair value or at the non-controlling interests’ proportionate share of the 
fair value of the acquiree’s identifiable net assets. The choice of measurement is made on 
an acquisition-by-acquisition basis. Other noncontrolling interests are initially measured at 
fair value. Subsequent to acquisition, the carrying amount of non-controlling interests is the 

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ALSEA     AR     2023 
 
 
 
 
 
 
amount of those interests at initial recognition plus the noncontrolling interests’ share of 
subsequent changes in equity. All intragroup assets and liabilities, equity, income, expenses 
and cash flows relating to transactions between members of the Entity are eliminated in full 
on consolidation. Total comprehensive income of the subsidiaries is attributed to the owners 
of the Company and to the non-controlling interests even if this results in the non-controlling 
interests having a deficit balance. 

All intercompany balances, transactions and cash flows have been eliminated in consolidation. 

Changes in the Entity’s ownership interests in existing subsidiaries 

Changes in the Entity’s ownership interests in subsidiaries that do not result in the Entity losing 
control over the subsidiaries are accounted for as equity transactions. The carrying amounts 
of the Entity’s interests and the non-controlling interests are adjusted to reflect the changes 
in their relative interests in the subsidiaries. Any difference between the amount by which the 
non-controlling interests are adjusted and the fair value of the consideration paid or received is 
recognized directly in equity and attributed to owners of the Entity.

When the Entity loses control of a subsidiary, a gain or loss is recognized in profit or loss and 
is calculated as the difference between (i) the aggregate of the fair value of the consideration 
received and the fair value of any retained interest and (ii) the previous carrying amount of the 
assets (including goodwill), and liabilities of the subsidiary and any non-controlling interests.  

All amounts previously recognized in other comprehensive income in relation to that subsidiary 
are accounted for as if the Entity had directly disposed of the related assets or liabilities of the 
subsidiary (i.e. reclassified to profit or loss or transferred to another category of equity as specified/
permitted by applicable IFRSs).  

The fair value of any investment retained in the former subsidiary at the date when control is 
lost is regarded as the fair value on initial recognition for subsequent accounting under IAS 39, 
when applicable, the cost on initial recognition of an investment in an associate or a joint venture. 

d. Information by segment 

The operating segments are reported consistently with the internal reports prepared to 
provide information to the Audit Committee, which is responsible for assisting the Board 
of Directors, which is why it is considered the body that makes strategic decisions for the 
allocation of resources and the evaluation of the operating segments on the established 
platform of Corporate Governance. 

e.  Liquidity

As disclosed in the financial statements as of December 31, 2023, 2022 and 2021, its current 
liabilities exceed its current assets by $10,136,349, $9,403,890 and $7,916,305, respectively.  The 
main financial items have had significant increases compared to the previous year. In the case of 
income, the increase was 11% compared to last year, reaching $74,700 as of December 31, 2023; 
EBITDA grew 22% compared to the previous year, gaining 1.4 percentage points (pp) and 50% of 
net profit. Likewise, investments have been made in the investment cost of projects to continue 
operational growth. During the year, 257 points of sale were opened and 219 remodeled. The 
operating profit, without considering depreciation, generates approximately 16 billion, which, 
added to the 6,600 million of short-term assets without considering cash, are used to meet 
the short-term liabilities that the Entity has. The attached consolidated financial statements 
do not include those adjustments related to the valuation and classification of assets and 
liabilities, which could be necessary in the event that the Entity could not continue its operation.

f.  Financial instruments

Financial assets and financial liabilities are recognized when the Entity becomes a party to the 
contractual provisions of the instruments.  

Financial assets and financial liabilities are initially measured at fair value. Transaction costs 
that are directly attributable to the acquisition or issue of financial assets and financial liabilities 
(other than financial assets and financial liabilities at fair value through profit or loss) are added 
to or deducted from the fair value of financial assets and financial liabilities, as appropriate, on 
initial recognition. Transaction costs directly attributable to the acquisition of financial assets and 
financial liabilities at fair value through profit or loss are recognized immediately in profit or loss. 

g.  Financial assets 

All regular way purchases or sales of financial assets are recognized and derecognized on a 
trade date basis. Regular way purchases or sales are purchases or sales of financial assets 
that require delivery of assets within the time frame established by regulation or convention 
in the marketplace.
All recognized financial assets are measured subsequently in their entirety at either amortized 
cost or fair value, depending on the classification of the financial assets. 

Classification of financial assets  

Debt instruments that meet the following conditions are measured subsequently at 
amortized cost: 

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ALSEA     AR     2023 
 
 
 
•  The financial asset is held within a business model whose objective is to hold financial 

assets in order to collect contractual cash flows; and 

•  The contractual terms of the financial asset give rise on specified dates to cash flows 
that are solely payments of principal and interest on the principal amount outstanding. 

Debt instruments that meet the following conditions are measured subsequently at fair value 
through other comprehensive income (FVTOCI): 

•  The financial asset is held within a business model whose objective is achieved by 

both collecting contractual cash flows and selling the financial assets; and

•  The contractual terms of the financial asset give rise on specified dates to cash flows 
that are solely payments of principal and interest on the principal amount outstanding. 

By default, all other financial assets are measured subsequently at fair value through profit 
or loss (FVTPL).  

Despite the foregoing, the Entity may make the following irrevocable election / designation at 
initial recognition of a financial asset: 

•  The Entity may irrevocably elect to present subsequent changes in fair value of an 
equity investment in other comprehensive income if certain criteria are met (see (iii) 
below); and 

•   The Entity may irrevocably designate a debt investment that meets the amortized 
cost or FVTOCI criteria as measured at FVTPL if doing so eliminates or significantly 
reduces an accounting mismatch (see (iv) below). 

(i) Amortized cost and effective interest method 

  The effective interest method is a method of calculating the amortized cost of a 
debt instrument and of allocating interest income over the relevant period. 

For financial assets other than purchased or originated credit-impaired financial assets 
(i.e. assets that are credit-impaired on initial recognition), the effective interest rate is the 
rate that exactly discounts estimated future cash receipts (including all fees and points 
paid or received that form an integral part of the effective interest rate, transaction 
costs and other premiums or discounts) excluding expected credit losses, through the 
expected life of the debt instrument, or, where appropriate, a shorter period, to the 
gross carrying amount of the debt instrument on initial recognition. For purchased or 
originated credit-impaired financial assets, a creditadjusted effective interest rate is 
calculated by discounting the estimated future cash flows, including expected credit 

losses, to the amortized cost of the debt instrument on initial recognition. 
The amortized cost of a financial asset is the amount at which the financial asset is 
measured at initial recognition minus the principal repayments, plus the cumulative 
amortization using the effective interest method of any difference between that 
initial amount and the maturity amount, adjusted for any loss allowance. The 
gross carrying amount of a financial asset is the amortized cost of a financial 
asset before adjusting for any loss allowance. 

Interest income is recognized using the effective interest method for debt 
instruments measured subsequently at amortized cost and at FVTOCI.  

For financial assets other than purchased or originated credit-impaired financial 
assets, interest income is calculated by applying the effective interest rate to the 
gross carrying amount of a financial asset, except for financial assets that have 
subsequently become credit-impaired (see below). For financial assets that have 
subsequently become credit-impaired, interest income is recognized by applying 
the effective interest rate to the amortized cost of the financial asset.  

If, in subsequent reporting periods, the credit risk on the credit-impaired financial 
instrument improves so that the financial asset is no longer credit-impaired, interest 
income is recognized by applying the effective interest rate to the gross carrying 
amount of the financial asset. 

For purchased or originated credit-impaired financial assets, the Entity recognizes 
interest income by applying the credit-adjusted effective interest rate to the 
amortized cost of the financial asset from initial recognition. The calculation 
does not revert to the gross basis even if the credit risk of the financial asset 
subsequently improves so that the financial asset is no longer credit-impaired. 

Interest income is recognized in profit or loss and is included in the "finance 
income - interest income" line item. 

A financial asset is held for trading if:

It has been obtained with the main objective of being sold in the short term; or 
• 
•  On initial recognition, it is part of a portfolio of identified financial instruments 
that the Entity manages together and has evidence of a recent pattern of 
obtaining profits in the short term; or 
It is a derivative (except for derivatives that are contractual financial guarantees 
or a designated and effective hedging instrument). 

• 

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(ii) Debt instruments classified as at FVTOCI 

The corporate bonds held by the Entity are classified as at FVTOCI. Fair value. 
The corporate bonds are initially measured at fair value plus transaction costs. 
Subsequently, changes in the carrying amount of these corporate bonds as a 
result of foreign exchange gains and losses (see below), impairment gains or losses 
(see below), and interest income calculated using the effective interest method 
(see (i) above) are recognized in profit or loss. The amounts that are recognized 
in profit or loss are the same as the amounts that would have been recognized in 
profit or loss if these corporate bonds had been measured at amortized cost. All 
other changes in the carrying amount of these corporate bonds are recognized in 
other comprehensive income and accumulated under the heading of investments 
revaluation reserve.  

When these corporate bonds are derecognized, the cumulative gains or losses 
previously recognized in other comprehensive income are reclassified to profit 
or loss. 

(iii) (Equity instruments designated as at FVTOCI 

On initial recognition, the Entity may make an irrevocable election (on an instru-
ment-byinstrument basis) to designate investments in equity instruments as at 
FVTOCI.  

Designation at FVTOCI is not permitted if the equity investment is held for trading or 
if it is contingent consideration recognized by an acquirer in a business combination. 

A financial asset is held for trading if: 

It has been acquired principally for the purpose of selling it in the near term; or 
• 
•  On initial recognition it is part of a portfolio of identified financial instruments 
that the Entity manages together and has evidence of a recent actual pattern 
of short-term profittaking; or  
It is a derivative (except for a derivative that is a financial guarantee contract 
or a designated and effective hedging instrument).  

• 

Investments in equity instruments at FVTOCI are initially measured at fair value 
plus transaction costs. Subsequently, they are measured at fair value with gains 
and losses arising from changes in fair value recognized in other comprehensive 

income and accumulated in the investments revaluation reserve. The cumulative 
gain or loss is not being reclassified to profit or loss on disposal of the equity 
investments; instead, it is transferred to retained earnings.  

Dividends on these investments in equity instruments are recognized in profit or 
loss in accordance with IFRS 9, unless the dividends clearly represent a recovery of 
part of the cost of the investment. Dividends are included in the ‘finance income’ 
line item in profit or loss. 

The Entity has designated all investments in equity instruments that are not held 
for trading as at FVTOCI on initial application of IFRS 9. 

(iv) Financial assets at FVTPL 

Financial assets that do not meet the criteria for being measured at amortized 
cost or FVTOCI (see (i) to (iii) above) are measured at FVTPL. Specifically: 

• 

Investments in equity instruments are classified as at FVTPL, unless the Entity 
designates an equity investment that is neither held for trading nor a contingent 
consideration arising from a business combination as at FVTOCI on initial 
recognition ( see (iii) above).  

•  Debt instruments that do not meet the amortized cost criteria or the FVTOCI 

criteria (see (i) and (ii) above) are classified as at FVTPL.  

In addition, debt instruments that meet either the amortized cost criteria or the 
FVTOCI criteria may be designated as at FVTPL upon initial recognition if such 
designation eliminates or significantly reduces a measurement or recognition 
inconsistency (so called ‘accounting mismatch’) that would arise from measuring 
assets or liabilities or recognizing the gains and losses on them on different bases. 
The Entity has not designated any debt instruments as at FVTPL.  

Financial assets at FVTPL are measured at fair value at the end of each reporting 
period, with any fair value gains or losses recognized in profit or loss to the extent 
they are not part of a designated hedging relationship (see hedge accounting policy).  

The net gain or loss recognized in profit or loss includes any dividend or interest 
earned on the financial asset and is included in the ‘other gains and losses’. 

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Foreign exchange gains and losses 

The carrying amount of financial assets that are denominated in a foreign currency is determined 
in that foreign currency and translated at the spot rate at the end of each reporting period. 
Specifically; 

•  For financial assets measured at amortized cost that are not part of a designated 
hedging relationship, exchange differences are recognized in profit or loss in the 
‘other gains and losses’;  

•  For debt instruments measured at FVTOCI that are not part of a designated hedging 
relationship, exchange differences on the amortized cost of the debt instrument are 
recognized in profit or loss in the ‘other gains and losses’. Other exchange differences 
are recognized in other comprehensive income in the investments revaluation reserve; 

•  For financial assets measured at FVTPL that are not part of a designated hedging 
relationship, exchange differences are recognized in profit or loss in the ‘other gains 
and losses’ line item; and  

•  For equity instruments measured at FVTOCI, exchange differences are recognized in 

other comprehensive income in the investments revaluation reserve. 

See hedge accounting policy regarding the recognition of exchange differences where the foreign 
currency risk component of a financial asset is designated as a hedging instrument for a hedge 
of foreign currency risk. 

Impairment of financial assets 

The Entity recognizes a loss allowance for expected credit losses on investments in debt 
instruments that are measured at amortized cost or at FVTOCI, lease receivables, trade receivables 
and contract assets, as well as on financial guarantee contracts. The amount of expected credit 
losses is updated at each reporting date to reflect changes in credit risk since initial recognition 
of the respective financial instrument. 

The Entity always recognizes lifetime ECL (credit losses) for trade receivables, contract assets 
and lease receivables. The expected credit losses on these financial assets are estimated using 
a provision matrix based on the Entity’s historical credit loss experience, adjusted for factors 
that are specific to the debtors, general economic conditions and an assessment of both the 
current as well as the forecast direction of conditions at the reporting date, including time 
value of money where appropriate. 

For all other financial instruments, the Entity recognizes lifetime ECL when there has been 
a significant increase in credit risk since initial recognition. However, if the credit risk on the 
financial instrument has not increased significantly since initial recognition, the Entity measures 
the loss allowance for that financial instrument at an amount equal to 12-month ECL. 

Lifetime ECL represents the expected credit losses that will result from all possible default 
events over the expected life of a financial instrument. In contrast, 12-month ECL represents the 
portion of lifetime ECL that is expected to result from default events on a financial instrument 
that are possible within 12 months after the reporting date. 

(i) Significant increase in credit risk 

In assessing whether the credit risk on a financial instrument has increased 
significantly since initial recognition, the Entity compares the risk of a default 
occurring on the financial instrument at the reporting date with the risk of a 
default occurring on the financial instrument at the date of initial recognition. In 
making this assessment, the Entity considers both quantitative and qualitative 
information that is reasonable and supportable, including historical experience 
and forward-looking information that is available without undue cost or effort.  

Forward-looking information considered includes the future prospects of the 
industries in which the Entity’s debtors operate, obtained from economic expert 
reports, financial analysts, governmental bodies, relevant think-tanks and other 
similar organizations, as well as consideration of various external sources of actual 
and forecast economic information that relate to the Entity’s core operations.  

In particular, the following information is taken into account when assessing whether 
credit risk has increased significantly since initial recognition. 

•  An actual or expected significant deterioration in the financial instrument’s 

external (if available) or internal credit rating; 

•  Significant deterioration in external market indicators of credit risk for a particular 
financial instrument, e.g. a significant increase in the credit spread, the credit 
default swap prices for the debtor, or the length of time or the extent to which 
the fair value of a financial asset has been less than its amortized cost; 

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•  Existing or forecast adverse changes in business, financial or economic conditions 
that are expected to cause a significant decrease in the debtor’s ability to meet 
its debt obligations;  

•  An actual or expected significant deterioration in the operating results of 

whether there has been a significant increase in credit risk and revises them 
as appropriate to ensure that the criteria are capable of identifying significant 
increase in credit risk before the amount becomes past due. 

the debtor; 

(ii) Definition of default  

•  Significant increases in credit risk on other financial instruments of the same 

debtor; 

•  An actual or expected significant adverse change in the regulatory, economic, 
or technological environment of the debtor that results in a significant decrease 
in the debtor’s ability to meet its debt obligations.  

Irrespective of the outcome of the above assessment, the Entity presumes that the 
credit risk on a financial asset has increased significantly since initial recognition 
when contractual payments are more than 30 days past due, unless the Entity has 
reasonable and supportable information that demonstrates otherwise.  

Despite the foregoing, the Entity assumes that the credit risk on a financial instrument 
has not increased significantly since initial recognition if the financial instrument 
is determined to have low credit risk at the reporting date. A financial instrument 
is determined to have low credit risk if:  

(1)  The financial instrument has a low risk of default,  
(2)  The debtor has a strong capacity to meet its contractual cash flow obligations 

in the near term, and  

(3)  Adverse changes in economic and business conditions in the longer term 
may, but will not necessarily, reduce the ability of the borrower to fulfil its 
contractual cash flow obligations.  

The Entity considers a financial asset to have low credit risk when the asset 
has external credit rating of ‘investment grade’ in accordance with the globally 
understood definition or if an external rating is not available, the asset has an 
internal rating of ‘performing’. Performing means that the counterparty has a 
strong financial position and there are no past due amounts.  

For financial guarantee contracts, the date that the Entity becomes a party to the 
irrevocable commitment is considered to be the date of initial recognition for the 
purpose of assessing the financial instrument for impairment. In assessing whether 
there has been a significant increase in the credit risk since initial recognition of 
a financial guarantee contracts, the Entity considers the changes in the risk that 
the specified debtor will default on the contract. 

The Entity regularly monitors the effectiveness of the criteria used to identify 

The Entity considers the following as constituting an event of default for internal 
credit risk management purposes as historical experience indicates that financial 
assets that meet either of the following criteria are generally not recoverable: 

•  When there is a breach of financial covenants by the debtor; or 
• 

Information developed internally or obtained from external sources indicates 
that the debtor is unlikely to pay its creditors, including the Entity, in full (without 
taking into account any collateral held by the Entity). 

Irrespective of the above analysis, the Entity considers that default has occurred 
when a financial asset is more than 90 days past due unless the Entity has reasonable 
and supportable information to demonstrate that a more lagging default criterion 
is more appropriate. 

(iii) Credit-impaired financial assets  

A financial asset is credit-impaired when one or more events that have a detrimental 
impact on the estimated future cash flows of that financial asset have occurred. 
Evidence that a financial asset is credit-impaired includes observable data about 
the following events:  

(a)  Significant financial difficulty of the issuer or the borrower; 
(b)  A breach of contract, such as a default or past due event (see (ii) above); 
(c)  The lender(s) of the borrower, for economic or contractual reasons relating to 
the borrower’s financial difficulty, having granted to the borrower a concession(s) 
that the lender(s) would not otherwise consider; 

(d)  It is becoming probable that the borrower will enter bankruptcy or other 

financial reorganization; or 

(e)  The disappearance of an active market for that financial asset because of 

financial difficulties. 

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(iv) Write-off policy  

The Entity writes off a financial asset when there is information indicating that 
the debtor is in severe financial difficulty and there is no realistic prospect of 
recovery, e.g. when the debtor has been placed under liquidation or has entered 
into bankruptcy proceedings, or in the case of trade receivables, when the amounts 
are over two years past due, whichever occurs sooner.  Financial assets written 
off may still be subject to enforcement activities under the Entity’s recovery 
procedures, taking into account legal advice where appropriate. Any recoveries 
made are recognized in profit or loss. 

(v) Measurement and recognition of expected credit losses 

The measurement of expected credit losses is a function of the probability of 
default, loss given default (i.e. the magnitude of the loss if there is a default) and 
the exposure at default. The assessment of the probability of default and loss 
given default is based on historical data adjusted by forward-looking information 
as described above.  

As for the exposure at default, for financial assets, this is represented by the assets’ 
gross carrying amount at the reporting date; for financial guarantee contracts, 
the exposure includes the amount drawn down as at the reporting date, together 
with any additional amounts expected to be drawn down in the future by default 
date determined based on historical trend, the Entity’s understanding of the 
specific future financing needs of the debtors, and other relevant forwardlooking 
information. 

For financial assets, the expected credit loss is estimated as the difference between 
all contractual cash flows that are due to the Entity in accordance with the contract 
and all the cash flows that the Entity expects to receive, discounted at the original 
effective interest rate. For a lease receivable, the cash flows used for determining 
the expected credit losses is consistent with the cash flows used in measuring 
the lease receivable in accordance with IAS 16, Leases. 

For a financial guarantee contract, as the Entity is required to make payments 
only in the event of a default by the debtor in accordance with the terms of 
the instrument that is guaranteed, the expected loss allowance is the expected 
payments to reimburse the holder for a credit loss that it incurs less any amounts 
that the Entity expects to receive from the holder, the debtor or any other party.

If the Entity has measured the loss allowance for a financial instrument at an 
amount equal to lifetime ECL in the previous reporting period, but determines at 
the current reporting date that the conditions for lifetime ECL are no longer met, 
the Entity measures the loss allowance at an amount equal to 12-month ECL at the 
current reporting date, except for assets for which simplified approach was used. 

The Entity recognizes an impairment gain or loss in profit or loss for all financial 
instruments with a corresponding adjustment to their carrying amount through a loss 
allowance account, except for investments in debt instruments that are measured at 
FVTOCI, for which the loss allowance is recognized in other comprehensive income 
and accumulated in the investment revaluation reserve, and does not reduce 
the carrying amount of the financial asset in the statement of financial position. 

Derecognition of financial assets 

The Entity derecognizes a financial asset only when the contractual rights to the 
cash flows from the asset expire, or when it transfers the financial asset and 
substantially all the risks and rewards of ownership of the asset to another entity. 
If the Entity neither transfers nor retains substantially all the risks and rewards of 
ownership and continues to control the transferred asset, the Entity recognizes its 
retained interest in the asset and an associated liability for amounts it may have 
to pay. If the Entity retains substantially all the risks and rewards of ownership 
of a transferred financial asset, the Entity continues to recognize the financial 
asset and also recognizes a collateralized borrowing for the proceeds received.  

When derecognized from a financial asset measured at amortized cost, the difference 
between the carrying amount of the asset and the sum of the consideration received 
and receivable is recognized in profit or loss. In addition, when derecognition of 
an investment in a debt instrument classified as fair value through other compre-
hensive income, the accumulated gain or loss previously accrued in the investment 
revaluation reserve is reclassified to profit or loss.   In contrast, in the derecognition 
of an investment in an equity instrument that the Entity chose at initial recognition 
to measure at fair value through other comprehensive income, the accumulated 
gain or loss previously accumulated in the investment revaluation reserve is not 
reclassified to profit or loss, but is transferred to accumulated earnings (deficit). 

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h.  Financial liabilities and equity instruments  

1.  Classification as debt or equity 

  Debt and / or equity instruments are classified as financial liabilities or as capital in 
accordance with the substance of the contractual agreement and the definitions of 
liabilities and capital. 

2.  inancial liabilities 

Financial liabilities are classified as either financial liabilities ‘at FVTPL’ or ‘other financial 
liabilities’. 

3.  Other financial liabilities 

  Other financial liabilities (including borrowings and trade and other payables) are 

subsequently measured at amortized cost using the effective interest method.  

  The effective interest method is a method of calculating the amortized cost of a financial 
liability and of allocating interest expense over the relevant period. The effective interest 
rate is the rate that exactly discounts estimated future cash payments (including all fees and 
points paid or received that form an integral part of the effective interest rate, transaction 
costs and other premiums or discounts) through the expected life of the financial liability, 
or (where appropriate) a shorter period, to the net carrying amount on initial recognition. 

4.  Derecognition of financial liabilities 

  The Entity derecognizes financial liabilities when, and only when, the Entity’s obligations 
are discharged, cancelled or have expired. The difference between the carrying 
amount of the financial liability derecognized and the consideration paid and payable 
is recognized in profit or loss.

i.  Derivative financial instruments 

Alsea uses derivative financial instruments (DFI) known as forwards or swaps, in order to a) 
mitigate present and future risks of adverse fluctuations in exchange and interest rates, b) 
avoid distracting resources from its operations and the expansion plan, and c) have certainty 
over its future cash flows, which also helps to maintain a cost of debt strategy.  

DFI's used are only held for economic hedge purposes, through which the Entity agrees to the trade 
cash flows at future fixed dates, at the nominal or reference value, and they are valued at fair value. 

Embedded derivatives: The Entity reviews all signed contracts to identify the existence of 
embedded derivatives. Identified embedded derivatives are subject to evaluation to determine 
whether or not they comply with the provisions of the applicable regulations; if so, they are 
separated from the host contract and are valued at fair value. If an embedded derivative is 
classified as trading instruments, changes in their fair value are recognized in income for 
the period. 

Changes in the fair value of embedded derivatives designated for hedging recognize in based 
on the type of hedging: (1) when they relate to fair value hedges, fluctuations in the embedded 
derivative and in the hedged item they are valued at fair value and are recorded in income; 
(2) when they relate to cash flows hedges, the effective portion of the embedded derivative is 
temporarily recorded under other comprehensive income, and it is recycled to income when 
the hedged item affects results. The ineffective portion is immediately recorded in income. 

Strategy for contracting DFI's: Every month, the Corporate Finance Director's office must 
define the price levels at which the Corporate Treasury must operate the different hedging 
instruments. Under no circumstances should amounts above the monthly resource requirements 
be operated, thus ensuring that operations are always carried out for hedging and not for 
speculation purposes.  Given the variety of derivative instruments available to hedge risks, 
Management is empowered to define the operations for which such instruments are to be 
contracted, provided they are held for hedging and not for speculative purposes. 

Processes and authorization levels: The Deputy Director of Corporate Treasury must quantify 
and report to the Director of Administration and Finance the monthly requirements of operating 
resources. The Director of Administration and Finance may operate at his discretion up to 50% 
of the needs for the resources being hedged, and the Administration and Financial Management 
may cover up to 75% of the exposure risk. Under no circumstances may amounts above the limits 
authorized by the Entity's General Management be operated, in order to ensure that operations 
are always for hedging and not for speculation purposes. The foregoing is applicable to interest 
rates with respect to the amount of debt contracted at variable rates and the exchange rate 
with respect to currency requirements. If it becomes necessary to sell positions for the purpose 
of making a profit and/or incurring a "stop loss", the Administration and Finance Director must 
first authorize the operation. 

Internal control processes: With the assistance of the Deputy Director of Corporate Treasury, 
the Director of Administration and Finance must issue a report the following working day, 
specifying the Entity's resource requirements for the period and the percentage covered by 
the Administration and Financial Manager. Every month, the Corporate Treasury Manager will 
provide the Accounting department with the necessary documentation to properly record 
such operations.  

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The Administration and Finance Director will submit to the Corporate Practices Committee a 
quarterly report on the balance of positions taken. 

The actions to be taken in the event that the identified risks associated with exchange rate and 
interest rate fluctuations materialize, are to be carried out by the Internal Risk Management and 
Investment Committee, of which the Alsea General Director and the main Entity's directors form part. 

Main terms and conditions of the agreements: Operations with DFI's are carried out under 
a master agreement on an ISDA (International Swap Dealers Association) form, which must 
be standardized and duly formalized by the legal representatives of the Entity and the 
financial institutions. 

Margins, collateral and credit line policies: In certain cases, the Entity and the financial 
institutions have signed an agreement enclosed to the ISDA master agreement, which stipulates 
conditions that require them to offer guarantees for margin calls in the event that the 
mark-to-market value exceeds certain established credit limits. 

Polices for designating calculation and valuation agents: The fair value of DFIs is reviewed 
monthly. The calculation or valuation agent used is the same counterparty or financial entity 
with whom the instrument is contracted, who is asked to issue the respective reports at the 
month-end closing dates specified by the Entity. 

Likewise, as established in the master agreements (ISDA) that cover derivative financial operations, 
the respective calculations and valuations are presented in the quarterly report.

The designated calculation agents are the corresponding counterparties. Nevertheless, the 
Entity validates all calculations and valuations received by each counterparty. 

j.  Cash and cash equivalents 

They consist mainly of bank deposits in checking accounts and investments in short-term 
securities, liquid, easily convertible into cash or with a maturity of up to three months from 
the date of acquisition and subject to insignificant risks of changes in value. 

The Entity has the policy of monitoring the volume of operations contracted with each institution, 
in order to avoid as much as possible margin calls and diversify its counterparty risks.  

Cash is presented at nominal value and equivalents are valued at fair value; fluctuations in its 
value are recognized in income for the period.

Identified risks are those related to variations in exchange rate and interest rate. Derivative 
instruments are contracted under the Entity's policies and no risks are expected to occur 
that differ from the purpose for which those instruments are contracted. 

Cash equivalents are represented by investments in money desks and mutual funds and are 
recognized at fair value. 

k.  Inventories and cost of sales

Markets and counterparties: Derivative financial instruments are contracted in the local 
market under the over the counter (OTC) mode. Following are the financial entities that are 
eligible to close operations in relation to the Entity's risk management: BBVA, S.A., Banco 
Santander, S. A., Barclays Bank México S. A., UBS AG Actinver Casa De Bolsa, Banorte-Ixe, 
BTG Pactual, Citi, Credit Suisse, Grupo Bursátil Mexicano GBM Casa De Bolsa, HSBC Global 
Research, Interacciones Casa de Bolsa, Intercam Casa de Bolsa, Invex, Itau BBA, Monex Casa 
de Bolsa, UBS Investment Research, Grupo Financiero BX+, and Vector Casa de Bolsa. 

The Corporate Financial Director is empowered to select other participants, provided that 
they are regulated institutions authorized to carry out this type of operations, and that they 
can offer the guarantees required by the Entity. 

Hedge accounting: DFI's are initially recorded at their fair value, which is represented by the 
transaction cost. After initial recognition, DFI's are valued at each reporting period at their 
fair value and changes in such value are recognized in the consolidated statements of income, 
except if those derivative instruments have been formally designated as and they meet the 
requirements to be considered hedge instruments associated to a hedge relation. 

Inventories are valued at the lower of cost or net realizable value. Costs of inventories are 
determined using the average cost method.  

The Entity reviews the book value of inventories, in the presence of any indication of impairment 
that would indicate that their book value may not be recoverable, estimating the net realizable 
value, the determination of which is based on the most reliable evidence available, at the time 
the estimate of the amount in which they are expected to be made is made.  

Net realizable value represents the estimated selling price for inventories less all estimated 
cost of completion and costs necessary to make the sale. Cost of sales represents the cost 
of inventories at the time of sale, increased, when applicable, by reductions in the value of 
inventory during the year to its net realizable value. The Entity records the necessary estimations 
to recognize reductions in the value of its inventories due to impairment, obsolescence, slow 
movement and other causes that indicate that utilization or realization of the items comprising 
the inventories will be below the recorded value. 

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l.  Store equipment, leasehold improvements and property 

n.  Intangible assets  

Store equipment, leasehold improvements and property are recorded at acquisition cost. 

1.  Intangible assets acquired in a business combination 

Depreciation of store equipment, leasehold improvements and property is calculated by the 
straight- line method, based on the useful lives estimated by the Entity's management.  

Annual depreciation rates of the main groups of assets are as follows

Buildings 

Store equipment 

Leasehold improvements 

Transportation equipment 

Computer equipment 

Production equipment 

Office furniture and equipment 

Rates 

5

5 to 30

7 to 20

25

20 to 30

10 to 20

10

Any significant components of store equipment, leasehold improvements and property that 
must be replaced periodically are depreciated as separate components of the asset and to the 
extent they are not fully depreciated at the time of their replacement, are written off by the Entity 
and replaced by the new component, considering its respective useful life and depreciation.  

Likewise, when major maintenance is performed, the cost is recognized as a replacement of 
a component provided that all recognition requirements are met. All other routine repair and 
maintenance costs are recorded as an expense in the period as they are incurred.  

Buildings, furniture and equipment held under finance leases are depreciated based on their 
estimated useful life as own assets. However, when there is no reasonable certainty that the 
property is obtained at the end of the lease term, the assets are depreciated over the shorter 
of the lease life and life period. 

m. Advance payments 

Advance payments include advances for purchase of inventories, leasehold improvements and 
services that are received in the twelve months subsequent to the date of the consolidated 
statements of financial position and are incurred in the course of regular operations. 

Intangible assets acquired in a business combination and recognized separately from 
goodwill are initially recognized at their fair value at the acquisition date (which is 
regarded as their cost). Subsequent to initial recognition, intangible assets acquired 
in a business combination are reported at cost less accumulated amortization and 
accumulated impairment losses, on the same basis as intangible assets that are 
acquired separately. 

Brands owned by Alsea included under intangibles assets are the following: 

Brand 

Archie’s

Vips

El Portón

La Finca

Casa de comal

Corazón de barro

Vips

Ginos

Ole Mole

Foster’s Hollywood

Country 

Colombia

Mexico

Mexico

Mexico

Mexico

Mexico

Spain

Spain

Spain

Spain

Own brand 

Own brand 

Own brand 

Own brand 

Own brand 

Own brand 

Own brand 

Own brand 

Own brand 

Own brand 

During 2021, the Entity has identified impairment effects on its El Portón, Burger 
King Argentina and Starbucks Coffee Argentina brands for an amount of $184,430. 

During 2022, the Entity has identified impairment effects on its El Portón, Vips, 
Starbucks Coffee, Burger King and PF Chang’s brands for an amount of $140,703. 

During 2023, the Entity recorded an impairment loss on its El Portón, Starbucks 
Coffee, Burger King and Italianni's brands, for an import of $32,484. 

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2.  Intangible assets acquired separately  

(2) The term for each store under this brand is 10 years as of the opening date, with the right to 

Other intangible assets represent payments made to third parties for the rights 
to use the brands with which the Entity operates its establishments under the 
respective franchise or association agreements. Amortization is calculated by the 
straight-line method based on the use period of each brand, including renewals 
considered to be certain, which are generally for 10 to 20 years.  

Brands 

Mexico 

Argentina 

Chile 

Colombia 

Uruguay 

America 

Domino’s Pizza

Starbucks Coffee

2025

2037

-

2027

-

2027

Burger King

Depending on opening dates 

Chili’s Grill & Bar

2023

P.F. Chang’s

2029 (2)

The Cheesecake 
Factory

Depending 
on opening 
dates 

Italianni’s

2031(1)

-

-

-

-

2026

2021 (2)

2021 (2) (5)

-

-

-

-

2026

2033

-

-

2031

2026

-

-

-

-

-

Brands 

Spain  Luxembourg 

Portugal 

Andorra 

France  Netherlands  Belgium 

Europe 

Domino’s 
Pizza

Starbucks 
Coffee

Fridays

Burger 
King

2029(3)

-

-

2030

2030

2030

-

-

-

-

-

2034

2034

2034

2030

Depending 
on opening 
dates (4)

-

-

2030

2030

-

-

-

-

-

-

-

-

(1)  The term for each store under this brand is 20 years as of the opening date, with the right to 

a 10-year extension. 

a 10-year extension. 

(3) Term of 10 years with the right to an extension.  
(4) Term of 20 years with from the date of opening. 
(5) PF Chang's brand in Colombia operated until December 2021. 

The Entity has affirmative and negative covenants under the aforementioned 
agreements, the most important of which are carrying out capital investments 
and opening establishments. As of December 31, 2021 and 2020, derived from the 
Covid-19 pandemic, it was business to limit the investment of new stores until the 
recovery of sales as normal.  

Amortization of intangible assets is included in the depreciation and amortization 
accounts in the consolidated statements of income. 

3.  Derecognition of intangible assets 

An intangible asset is derecognized on disposal, or when no future economic benefits 
are expected from use or disposal. Gains or losses arising from derecognition of an 
intangible asset, measured as the difference between the net disposal proceeds and 
the carrying amount of the asset are recognized in profit or loss when the asset is 
derecognized.  

o.  Impairment in the value of long-lived assets, equipment, leasehold improvements, properties, 

and other intangible assets 

At the end of each reporting period, the Entity reviews the carrying amounts of its tangible 
and intangible assets to determine whether there is any indication that those assets have 
suffered an impairment loss. If any such indication exists, the recoverable amount of the 
asset is estimated in order to determine the extent of the impairment loss (if any). When 
it is not possible to estimate the recoverable amount of an individual asset, the Entity 
estimates the recoverable amount of the cashgenerating unit to which the asset belongs. 
When a reasonable and consistent basis of allocation can be identified, corporate assets 
are also allocated to individual cash-generating units, or otherwise they are allocated to the 
smallest group of cash-generating units for which a reasonable and consistent allocation 
basis can be identified. 

Intangible assets with indefinite useful lives and intangible assets not yet available for use 
are tested for impairment at least annually, and whenever there is an indication that the 
asset may be impaired.  

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Recoverable amount is the higher of fair value less costs to sell and value in use. In assessing 
value in use, the estimated future cash flows are discounted to their present value using a 
pre-tax discount rate that reflects current market assessments of the time value of money 
and the risks specific to the asset for which the estimates of future cash flows have not 
been adjusted. 

If the recoverable amount of an asset (or cash-generating unit) is estimated to be less than 
its carrying amount, the carrying amount of the asset (or cash-generating unit) is reduced to 
its recoverable amount. An impairment loss is recognized immediately in profit or loss, unless 
the relevant asset is carried at a revalued amount, in which case the impairment loss is treated 
as a revaluation decrease.  

The Entity performs impairment test annually to identify any indication. As of December 31, 
2023, 2022 and 2021, the Entity recorded an amount of $32,484, $140,703 and the $184,430, 
respectively, for impairment of the values of its long-lived assets.  

When an impairment loss subsequently reverses, the carrying amount of the asset (or a 
cash-generating unit) is increased to the revised estimate of its recoverable amount, but so 
that the increased carrying amount does not exceed the carrying amount that would have 
been determined had no impairment loss been recognized for the asset (or cash generating 
unit) in prior years. A reversal of an impairment loss is recognized immediately in profit or 
loss, unless the relevant asset is carried at a revalued amount, in which case the reversal of 
the impairment loss is treated as a revaluation increase. 

p.  Business combinations  

Acquisitions of businesses are accounted for using the acquisition method. The consideration 
transferred in a business combination is measured at fair value, which is calculated as the sum 
of the acquisition-date fair values of the assets transferred by the Entity, liabilities incurred 
by the Entity to the former owners of the acquire and the equity interests issued by the Entity 
in exchange for control of the acquire. Acquisition-related costs are generally recognized in 
the consolidated statement of income as incurred. 

At the acquisition date, the identifiable assets acquired and the liabilities assumed are recognized 
at their fair value, except that: 

-  Deferred tax assets or liabilities, and assets or liabilities related to employee benefit 
arrangements are recognized and measured in accordance with IAS 12 and IAS 19, 
respectively;  

-  Liabilities or equity instruments related to share-based payment arrangements of the 
acquire or share-based payment arrangements of the Entity entered into to replace 
share-based payment arrangements of the acquire are measured in accordance with 

IFRS 2, Share-based Payments, at the acquisition date;  

-  Assets (or disposal groups) that are classified as held for sale in accordance with 
IFRS 5, Noncurrent Assets Held for Sale and Discontinued Operations, are measured 
in accordance with that standard. 

Goodwill is measured as the excess of the sum of the consideration transferred, the amount 
of any noncontrolling interests in the acquire, and the fair value of the acquirer’s previously 
held equity interest in the acquire (if any) over the net of the acquisition-date amounts of 
the identifiable assets acquired and the liabilities assumed.  

If, after reassessment, the net of the acquisition-date amounts of the identifiable assets 
acquired and liabilities assumed exceeds the sum of the consideration transferred, the amount 
of any non-controlling interests in the acquire and the fair value of the acquirer’s previously 
held interest in the acquire (if any), the excess is recognized immediately in profit or loss as 
a bargain purchase gain. 

Non-controlling interests that are present ownership interests and entitle their holders to 
a proportionate share of the entity’s net assets in the event of liquidation may be initially 
measured either at fair value or at the non-controlling interests’ proportionate share of the 
recognized amounts of the acquirer’s identifiable net assets. The choice of measurement basis 
is made on a transaction-bytransaction basis. Other types of non-controlling interests are 
measured at fair value or, when applicable, on the basis specified in another IFRS. 

When the consideration transferred by the Entity in a business combination includes assets or 
liabilities resulting from a contingent consideration arrangement, the contingent consideration 
is measured at its acquisition-date fair value and included as part of the consideration 
transferred in a business combination.  

Changes in the fair value of the contingent consideration that qualify as measurement period 
adjustments are adjusted retrospectively, with corresponding adjustments against goodwill. 
Measurement period adjustments are adjustments that arise from additional information 
obtained during the ‘measurement period’ (which cannot exceed one year from the acquisition 
date) about facts and circumstances that existed at the acquisition date.  

The subsequent accounting for changes in the fair value of the contingent consideration that 
do not qualify as measurement period adjustments depends on how the contingent consid-
eration is classified. Contingent consideration that is classified as equity is not remeasured 
at subsequent reporting dates and its subsequent settlement is accounted for within equity.  

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Contingent consideration that is classified as an asset or a liability is remeasured at subsequent 
reporting dates in accordance with IAS 39, or IAS 37, Provisions, Contingent Liabilities and 
Contingent Assets, as appropriate, with the corresponding gain or loss being recognized in 
profit or loss. 

When a business combination is achieved in stages, the Entity’s previously held equity interest 
in the acquire is remeasured to its acquisition-date fair value and the resulting gain or loss, 
if any, is recognized in profit or loss. Amounts arising from interests in the acquire prior to 
the acquisition date that have previously been recognized in other comprehensive income 
are reclassified to profit or loss where such treatment would be appropriate if that interest 
were disposed of. 

If the initial accounting for a business combination is incomplete by the end of the reporting 
period in which the combination occurs, the Entity reports provisional amounts for the items 
for which the accounting is incomplete.  

r.  Investment in shares of associated companies and joint venture 

An associate is an entity over which the Entity has significant influence. Significant influence is 
the power to participate in the financial and operating policies decisions of the investee but 
is not control or joint control over those policies. 

A joint venture is a joint arrangement whereby the parties that have joint control of the 
arrangement have rights to the net assets of the joint arrangement. Joint control is the 
contractually agreed sharing of control of an arrangement, which exists only when decisions 
about the relevant activities require unanimous consent of the parties sharing control. 

The results and assets and liabilities of associates or joint ventures are incorporated in these 
consolidated financial statements using the equity method of accounting, except when the 
investment, or a portion thereof, is classified as held for sale, in which case it is accounted 
for in accordance with IFRS 5, Non-current Assets Held for Sale and Discontinued Operations.  

Those provisional amounts are adjusted during the measurement period (see above), or 
additional assets or liabilities are recognized, to reflect new information obtained about facts 
and circumstances that existed at the acquisition date that, if known, would have affected 
the amounts recognized at that date. 

Under the equity method, an investment in an associate or a joint venture is initially recognized 
in the consolidated statements of financial position at cost and adjusted thereafter to recognize 
the Entity’s share of the profit or loss and other comprehensive income of the associate or 
joint venture.  

q. Goodwill 

Goodwill arising from an acquisition of a business is carried at cost as established at the date 
of acquisition of the business less accumulated impairment losses, if any. 

For the purposes of impairment testing, goodwill is allocated to each of the Entity’s cash-gen-
erating units that is expected to benefit from the synergies of the combination. 

A cash-generating unit to which goodwill has been allocated is tested for impairment annually, 
or more frequently when there is an indication that the unit may be impaired.  

If the recoverable amount of the cash-generating unit is less than its carrying amount, the 
impairment loss is allocated first to reduce the carrying amount of any goodwill allocated to 
the unit and then to the other assets of the unit pro rata based on the carrying amount of 
each asset in the unit. Any impairment loss for goodwill is recognized directly in profit or loss. 

An impairment loss recognized for goodwill is not reversed in subsequent periods.  

When the Entity’s share of losses of an associate or a joint venture exceeds the Entity’s 
interest in that associate or joint venture (which includes any long-term interests that, in 
substance, form part of the Entity’s net investment in the associate or joint venture), the Entity 
discontinues recognizing its share of further losses. Additional losses are recognized only to 
the extent that the Entity has incurred legal or constructive obligations or made payments 
on behalf of the associate or joint venture.  

An investment in an associate or a joint venture is accounted for using the equity method from 
the date on which the investee becomes an associate or a joint venture. On acquisition of the 
investment in an associate or a joint venture, any excess of the cost of the investment over 
the Entity’s share of the net fair value of the identifiable assets and liabilities of the investee 
is recognized as goodwill, which is included within the carrying amount of the investment.  

Any excess of the Entity’s share of the net fair value of the identifiable assets and liabilities 
over the cost of the investment, after reassessment, is recognized immediately in profit or 
loss in the period in which the investment is acquired. 

On disposal of the relevant cash-generating unit, the attributable amount of goodwill is included 
in the determination of the profit or loss on disposal. 

The requirements of IAS 36 are applied to determine whether it is necessary to recognize any 
impairment loss with respect to the Entity’s investment in an associate or a joint venture. 
When necessary, the entire carrying amount of the investment (including goodwill) is tested 

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ALSEA     AR     2023 
 
 
 
 
 
 
 
 
 
 
 
 
for impairment in accordance with IAS 36, Impairment of Assets, as a single asset by comparing 
its recoverable amount (higher of value in use and fair value less costs to sell) with its carrying 
amount. Any impairment loss recognized forms part of the carrying amount of the investment.  

s.  Leases

-  The Entity as lessor 

Any reversal of that impairment loss is recognized in accordance with IAS 36 to the extent that 
the recoverable amount of the investment subsequently increases. 

The Entity discontinues the use of the equity method from the date when the investment ceases 
to be an associate or a joint venture, or when the investment is classified as held for sale.

When the Entity retains an interest in the former associate or joint venture and the retained 
interest is a financial asset, the Entity measures the retained interest at fair value at that date 
and the fair value is regarded as its fair value on initial recognition in accordance with IFRS 9.  

The difference between the carrying amount of the associate or joint venture at the date the 
equity method was discontinued, and the fair value of any retained interest and any proceeds 
from disposing of a part interest in the associate or joint venture is included in the determination 
of the gain or loss on disposal of the associate or joint venture.  

In addition, the Entity accounts for all amounts previously recognized in other comprehensive 
income in relation to that associate or joint venture on the same basis as would be required 
if that associate or joint venture had directly disposed of the related assets or liabilities. 
Therefore, if a gain or loss previously recognized in other comprehensive income by that 
associate or joint venture would be reclassified to profit or loss on the disposal of the related 
assets or liabilities, the Entity reclassifies the gain or loss from equity to profit or loss (as a 
reclassification adjustment) when the equity method is discontinued. 

The Entity continues to use the equity method when an investment in an associate becomes an 
investment in a joint venture or an investment in a joint venture becomes an investment in an 
associate. There is no remeasurement to fair value upon such changes in ownership interests.  

When the Entity reduces its ownership interest in an associate or a joint venture but the Entity 
continues to use the equity method, the Entity reclassifies to profit or loss the proportion of 
the gain or loss that had previously been recognized in other comprehensive income relating 
to that reduction in ownership interest if that gain or loss would be reclassified to profit or 
loss on the disposal of the related assets or liabilities. When a group entity transacts with an 
associate or a joint venture of the Entity, profits and losses resulting from the transactions with 
the associate or joint venture are recognized in the Entity’s consolidated financial statements 
only to the extent of interests in the associate or joint venture that are not related to the Entity. 

The Entity executes lease contracts for certain investment properties as the lessor. The 
Entity also rents the equipment needed by retailers for the presentation and development 
of their activities and the equipment manufactured by the Entity. 

The leases in which the Entity acts as lessor are classified as capital leases or 
operating leases. When contractual terms substantially transfer all the risks and 
rewards of ownership to the lessee, the contract is classified as a capital lease. All 
other contracts are classified as operating contracts. 

When the Entity acts as an intermediary lessor, it accounts for the main lease and 
sublease as two separate contracts. The sublease is classified as a capital lease or 
operating lease with regard to the right-of-use asset derived from the main lease. 

Rental revenue derived from operating leases is recognized according to the straight-
line method during the relevant lease period. The direct initial costs incurred for 
the negotiation and arrangement of the operating lease are added to the book value 
of the leased asset and are recognized in conformity with the straight-line method 
throughout the lease period. 

The outstanding amounts of finance leases are recognized as leases receivable 
for the amount of the net investment in the leases. Income from finance leases is 
allocated to accounting periods in such a way as to reflect a constant periodic rate 
of return on the net unpaid investment in respect of the leases. 

When a contract includes lease and non-lease components, the Entity applies IFRS 
15 to assign the respective payment to each contractual component. 

   The Entity assesses whether a contract initially contains a lease.

LThe Entity recognizes a right-of-use asset and the respective lease liability for all 
the lease contracts in which impacts it acts as lessee, albeit with the exception of 
short-term leases (executed for periods of 12 months or less) and those involving 
low-value assets (like electronic tablets, personal computers and small items of office 
furniture and telephones). For these leases, the Entity records rental payments as an 
operating expense according to the straight-line method throughout the lease period, 
unless another method is more representative of the time pattern in which economic 
gains result from the consumption of the leased assets. 

122

ALSEA     AR     2023 
 
 
 
 
 
 
 
 
The lease liability is initially measured at the present value of the rental payments that 
are not settled at the starting date, discounted according to the implied contractual 
rate. If this rate cannot be easily determined, the Entity utilizes incremental rates. 

The rental payments included in the lease liability measurement are composed by: 

•  Fixed rental payments (including substantially fixed payments), less any received 

lease incentive; 

•  Variable rental payments that depend on an index or rate, which are initially measured 

by utilizing the index or rate in effect at the starting date; 

•  The amount expected to be paid by the lessee under residual value guarantees; 

•  The purchase option exercise price, if it is reasonably certain that the lessee will 

exercise these options; and 

•  Penalty payments resulting from the termination of the lease, if the lease period 

reflects the exercise of a lease termination option. 

The lease liability is presented as a separate item in the consolidated statement of 
changes in financial position. 

The lease liability is subsequently measured based on the book value increase to 
reflect the interest accrued by the lease liability (using the effective interest method) 
and reducing the book value to reflect the rental payments made. 

The Entity remeasures the lease liability (and makes the respective adjustments to the 
related right-of-use asset) whenever: 

•  The lease period is modified or an event or significant change takes place with regard 
to the circumstances of the lease, thereby resulting in a change to the assessment 
of the purchase option exercise, in which case, the lease liability is measured by 
discounting restated rental payments and utilizing a restated discount rate. 

•  Rental payments are modified as a result of changes to indexes or rates, or a change 
in the payment expected under a guaranteed residual value, in which case, the lease 
liability is revalued by discounting restated rental payments by using the same 
discount rate (unless the change in rental payments is due to a change of variable 
interest rate, in which case a restated discount rate is used). 

•  A lease contract is amended and the lease amendment is not accounted for as a 
separate lease, in which case the lease liability is revalued according to the amended 
lease period by discounting restated rental payments using a discount rate restated 
at the date on which the amendment took effect. 

The Entity did not make any of these adjustments in the presented periods. 

Right-of-use assets are composed by the initial measurement of the respective lease 
liability, the rental payments made on or prior to the starting date, less any received 
lease incentive and any initial direct costs. The subsequent valuation is the cost less 
accumulated depreciation and impairment losses. 

If the Entity assumes an obligation derived from the cost of dismantling and removing a 
leased asset, to restore the place where it is located or restore the underlying asset to 
the condition required by lease terms and conditions, a provision measured according 
to IAS 37 must be recognized. To the extent that costs are related to a right-of-use 
asset, they are included in the related right-of-use asset unless they are incurred to 
generate inventories. 

Right-of-use assets are depreciated during the shorter of the lease period and the 
useful life of the underlying asset. If a lease transfers ownership of the underlying 
asset or the cost of the right-of-use asset indicates that the Entity plans to exercise 
the purchase option, the right-of-use asset is depreciated according to its useful life. 
Depreciation begins at the lease starting date. 

Right-of-use assets are presented as a separate item in the consolidated statement 
of changes in financial position. 

The Entity applies IAS 36 to determine whether a right-of-use asset is impaired and 
to account for any identified impairment loss, as described in the ‘Property, plant and 
equipment’ policy. 

Variable leases that do not depend on index or rate are not included in the measurement 
of the lease liability and right-of-use asset. The related payments are recognized as an 
expense of the period in which the event or condition leading to the payments arises and 
are included under the “Other expenses” heading in the consolidated statement of income. 

As a practical expedient, IFRS 16 offers the option of not separating non-lease components 
and instead recording any lease and its associated non-lease components as a single 
agreement. The Entity has not utilized this practical expedient. For contracts containing 
lease components and one or more additional lease or non-lease components, the 

123

ALSEA     AR     2023 
 
 
 
 
 
 
 
 
 
 
 
 
 
Entity assigns the contractual payment to each lease component according to the 
relative stand-alone selling price method for all non-lease components. .

t.  Foreign currency transactions 

employees have rendered service entitling them to the contributions. 
The defined benefit plan includes retirement. The other benefits correspond to the legal 
seniority premium in Mexico. Its cost is determined using the projected unit credit method, 
with actuarial valuations that are made at the end of each reporting period.  

In order to consolidate the financial statements of foreign operations carried out independently 
from the Entity (located in Latin America and Europe), which comprise 48%, 51% and 50% of 
consolidated net income and 53%, 40% and 39% of the total consolidated assets at December 
31, 2023, 2022 and 2021, respectively, companies apply the policies followed by the Entity.

Remeasurement, comprising actuarial gains and losses, the effect of the changes to the 
asset ceiling (if applicable) and the return on plan assets (excluding interest), is reflected 
immediately in the statement of financial position with a charge or credit recognized in other 
comprehensive income in the period in which they occur.  

The financial statements of consolidating foreign operations are converted to the reporting 
currency by initially identifying whether or not the functional and recording currency of foreign 
operations is different, and subsequently converting the functional currency to the reporting 
currency. The functional currency is equal to recording currency of foreign operations, but 
different to the reporting currency.  

Remeasurement recognized in other comprehensive income is reflected immediately in retained 
earnings and will not be reclassified to profit or loss. Past service cost is recognized in profit 
or loss in the period of a plan amendment. Net interest is calculated by applying the discount 
rate at the beginning of the period to the net defined benefit liability or asset. 

In order to convert the financial statements of subsidiaries resident abroad from the functional 
currency to the reporting currency at the reporting date, the following steps are carried out: 

A liability for a termination benefit is recognized at the earlier of when the entity can no 
longer withdraw the offer of the termination benefit and when the entity recognizes any 
related restructuring costs. 

-  Assets and liabilities, both monetary and non-monetary, are converted at the closing 
exchange rates in effect at the reporting date of each consolidated statements of 
financial position. 

- 

Income, cost and expense items of the consolidated statements of income are 
converted at the average exchange rates for the period, unless those exchange rates 
will fluctuate significantly over the year, in which case operations are converted 
at the exchange rates prevailing at the date on which the related operations were 
carried out. 

Short-term employee benefits 

A liability is recognized for benefits accruing to employees in respect of wages and salaries, 
annual leave and sick leave in the period the related service is rendered at the undiscounted 
amount of the benefits expected to be paid in exchange for that service. Liabilities recognized 
in respect of short-term employee benefits are measured at the undiscounted amount of the 
benefits expected to be paid in exchange for the related service.

Statutory employee profit sharing (PTU) 

-  Capital movements (contributions or reductions) are converted at the exchange 

rate on the date these movements were carried out. 

As result of the PTU is recorded in the results of the year in which it is incurred and is presented 
in other expenses and other income.  

-  All conversion differences are recognized as a separate component under stockholders’ 

Federal Labor Law

equity and form part of other comprehensive income items. 

u.  Employee benefits 

Retirement benefits costs from termination benefits  

Payments to defined contribution retirement benefit plans are recognized as an expense when 

On December 27, 2022, the decree amending articles 76 and 78 of the Federal Labor Law 
regarding vacations in Mexico was published in the Official Gazette of the Federation, which 
enters into force on January 1, 2023. The main changes caused by this labor reform consider 
an increase in the minimum annual vacation period of workers based on the years they 
have of service. According to the reform of Article 168 of the Social Security Law published 
on December 16, 2020 and with entry into force on January 1, 2023, changes are established 
in the stratification of contribution base salary ranges in terms of employer contributions 
progressively from 2023 to 2030. 

124

ALSEA     AR     2023 
 
 
 
 
 
 
 
The monetary impacts derived from the implementation of the reform are included in the 
consolidated statement of comprehensive income for the period under review. 

v.  Income taxes

The income tax expense represents the sum of the tax currently payable and deferred tax. 

1.  Current tax 

Deferred tax liabilities and assets are measured at the tax rates that are expected to 
apply in the period in which the liability is settled or the asset realized, based on tax 
rates (and tax laws) that have been enacted or substantively enacted by the end of 
the reporting period.  

The measurement of deferred tax liabilities and assets reflects the tax consequences 
that would follow from the manner in which the Entity expects, at the end of the 
reporting period, to recover or settle the carrying amount of its assets and liabilities. 

Current income tax (ISR) is recognized in the results of the year in which is incurred. 

3.  Current and deferred tax for the year 

2.  Deferred income tax

Deferred tax is recognized on temporary differences between the carrying amounts of 
assets and liabilities in the consolidated financial statements and the corresponding 
tax bases used in the computation of taxable profit. Deferred tax liabilities are 
generally recognized for all taxable temporary differences. Deferred tax assets are 
generally recognized for all deductible temporary differences to the extent that it 
is probable that taxable profits will be available against which those deductible 
temporary differences can be utilized.  

  Current and deferred tax are recognized in profit or loss, except when they relate 
to items that are recognized in other comprehensive income or directly in equity, in 
which case, the current and deferred tax are also recognized in other comprehensive 
income or directly in equity respectively.  

  Where current tax or deferred tax arises from the initial accounting for a business 
combination, the tax effect is included in the accounting for the business combination.

w. Provisions

Such deferred tax assets and liabilities are not recognized if the temporary difference 
arises from the initial recognition (other than in a business combination) of assets and 
liabilities in a transaction that affects neither the taxable profit nor the accounting profit.  

Provisions are recorded when the Entity has a present obligation (be it legal or assumed) as a 
result of a past event, and it is probable that the Entity will have to settle the obligation and 
it is possible to prepare a reliable estimation of the total amount. 

Deferred tax liabilities are recognized for taxable temporary differences associated 
with investments in subsidiaries and associates, and interests in joint ventures, except 
where the Entity is able to control the reversal of the temporary difference and it is 
probable that the temporary difference will not reverse in the foreseeable future.  

Deferred tax assets arising from deductible temporary differences associated with 
such investments and interests are only recognized to the extent that it is probable 
that there will be sufficient taxable profits against which to utilize the benefits of the 
temporary differences and they are expected to reverse in the foreseeable future. 

The carrying amount of deferred tax assets is reviewed at the end of each reporting 
period and reduced to the extent that it is no longer probable that sufficient taxable 
profits will be available to allow all or part of the asset to be recovered. 

The amount recognized as a provision is the best estimate of the consideration required to 
settle the present obligation at the end of the reporting period, taking into account the risks 
and uncertainties surrounding the obligation.  

When a provision is measured using the cash flows estimated to settle the present obligation, 
its carrying amount is the present value of those cash flow.  

When some or all of the economic benefits required to settle a provision are expected to be 
recovered by a third party, a receivable is recognized as an asset if it is virtually certain that 
reimbursement will be received and the amount of the receivable can be measured reliably.  

Provisions are classified as current or non-current based on the estimated period of time 
estimated for settling the related obligations.  

125

ALSEA     AR     2023 
 
 
 
 
 
 
 
 
 
 
1.  Contingent liabilities acquired as part of a business combination 

  Contingent liabilities acquired in a business combination are initially measured at fair 

value at the acquisition date.  

  At the end of subsequent reporting periods, such contingent liabilities are measured 
at the higher of the amount that would be recognized in accordance with IAS 37 and 
the amount initially recognized less cumulative amortization recognized in accordance 
with IFRS 15. 

x.  Revenue recognition 

The Entity recognizes income from the following sources: 

Sale of goods 
Provision of services 
Royalties 

Sale of goods 

Beverages and food sold by Alsea are transferred to the customer at the time they are delivered 
and/or consumed by them. Mostly sales of goods, the payment method is cash and is recorded 
at the time they are delivered to the customer. 

Provision of services

The income is recognized according to the percentage of termination. Every month the Entity 
receives from the clients a fixed agreed payment and the recording is made when the services 
have been accrued and generally accepted in time. 

Royalties

Revenue from royalties is based on a fixed percentage on sales of subfranchises. Alsea has two 
revenues from the sale of the subfranchises. At the beginning of the contract, the subfranchisee 
pays an amount depending on the franchise, which is recorded as income in the period of the 
duration of the contract.  

4. Critical accounting judgments and key sources for estimating 
uncertainties 

In the application of the Entity's accounting policies, which are described in Note 4, the Entity’s 
management is required to make certain judgments, estimates and assumptions about the carrying 
amounts of assets and liabilities that are not readily apparent from other sources. The estimates 
and assumptions are based on historical experience and other factors that are considered to be 
relevant. Actual results may differ from these estimates. 

Estimations and assumptions are reviewed on a regular basis. Changes to the accounting estimations 
are recognized in the period in which changes are made, or in future periods if the changes affect 
the current period and other subsequent periods. 

a.  Critical judgments for applying the accounting policies 

There are critical judgments, apart from those involving estimations, that the Entity’s management 
has made in the process of applying the Entity´s accounting policies and that have the most 
significant effect on the amounts recognized in the consolidated financial statements. 

Control over Food Service Project, S.L. (Zena Group) and sale option of the non-controlling interest  

Note 18 mentions that Grupo Zena is a subsidiary of Alsea, over which it owns 76.8%. Based 
on the contractual agreements between the Entity and other investors, Alsea has the power 
to appoint and dismiss the majority of the members of the board of directors, executive 
committee and management positions of Grupo Zena, which have the power to direct the 
activities of the Zena Group.  

Therefore, the Entity's management concluded that Alsea has the ability to direct the relevant 
activities of Grupo Zena and therefore has control over that entity. 

Similarly, Grupo Zena has the right to sell Alsea its uncontrolled participation (10.6% put 
option). The sale option may be exercised no later than December 31, 2026. The Entity has an 
enforceable and optional “Call Option” as of the third year, as well as the payment of a coupon 
with annual interest payable annually at the 4.6% rate on principal until the date on which the 
“Put Option” is exercised. The Entity has the possibility of settling the obligation through the 
exchange of shares or cash. 

Alsea’s management has calculated the financial liability derived from the contractual requirements 
in effect at the purchase option date, as well as the current value of the financial liability 
according to the requirements of IAS 32. Details of this liability can be consulted in Note 18. 

126

ALSEA     AR     2023 
 
 
 
 
 
On February 26, 2024, a share purchase agreement was signed between Alsea SAB de CV (Alsea) 
and the minority partners of Food Service Project SL (FSP), a subsidiary of Alsea and operator 
of various brands in Europe. With this agreement, Alsea acquires 23.23% of the minority stake 
in FSP's capital. The conditions of the purchase are disclosed in note 32 on subsequent events. 

b.  Key sources of estimation uncertainty

The following are the key assumptions concerning the future, and other key sources of estimation 
uncertainty at the end of the reporting period, that have a significant risk of causing a material 
adjustment to the carrying amounts of assets and liabilities within the next financial year. 

1.  Impairment of long-lived assets

The Entity annually evaluates whether or not there is indication of impairment in long-lived 
assets and calculates the recoverable amount when indicators are present. Impairment 
occurs when the net carrying value of a long-lived asset exceeds its recoverable amount, 
which is the higher of the fair value of the asset less costs to sell and the value in-use 
of the asset.  

Calculation of the value in-use is based on the discounted cash flow model, using the 
Entity's projections of its operating results for the near future.  

The recoverable amount of long-lived assets is subject to uncertainties inherent to the 
preparation of projections and the discount rate used for the calculation.

2.  Right-of-use asset

The main aspects considered by the Entity for the implementation of IFRS 16 are: a) 
assess, at the start of the contract, whether the right to control the use of an identified 
asset for a given period of time is obtained; b) a change in the nature of lease-related 
expenses by replacing the operating lease expense determined according to IFRS 16 
with the depreciation or amortization of right-of-use assets (in operating costs) and 
an interest expense for lease liabilities in interest expenses; and c) the determination 
of lease payments because the Entity has variable rental contracts. 

The recoverable amount of right-of-use assets is sensitive to the uncertainty inherent 
to the preparation of projections and the discount rate utilized in the calculation.

3.  Discount rate to determine lease payments

IFRS 16 requires the tenant to discount the lease liability using the interest rate implied 
in the lease if that rate can be easily determined. If the interest rate implied in the lease 
cannot be easily determined, then the tenant must use its incremental indebtedness 
rate. The renter's incremental loan rate is the interest rate that the tenant would have 
to pay to borrow for a similar term, with similar security and the funds needed to obtain 
an asset of a value similar to the right-to-use asset in a similar economic environment.  

There are three steps to determining the incremental loan rate: (i) determining a 
benchmark rate, (ii) determining the credit risk adjustment, and, (iii) determining the 
specific adjustment of the lease.  

4.  Income tax valuation

The Entity recognizes net future tax benefits associated with deferred income tax assets 
based on the probability that future taxable income will be generated against which 
the deferred income tax assets can be utilized.  

Evaluating the recoverability of deferred income tax assets requires the Entity to prepare 
significant estimates related to the possibility of generating future taxable income.  

Future taxable income estimates are based on projected cash flows from the Entity's 
operations and the application of the existing tax laws in Mexico, LATAM and Spain.  

The Entity's capacity to realize the net deferred tax assets recorded at any reporting date 
could be negatively affected to the extent that future cash flows and taxable income 
differ significantly from the Entity's estimates.  

Additionally, future changes in Mexico's tax laws could limit the capacity to obtain tax 
deductions in future periods.

5.  Fair value measurements and valuation processes

Some of the Entity's assets and liabilities are measured at fair value for financial reporting 
purposes. The Entity's Board of Directors has set up a valuation committee, which is 
headed up by the Entity's Financial Director, to determine the appropriate valuation 
techniques and inputs for fair value measurements. 

127

ALSEA     AR     2023 
 
 
 
 
 
 
 
In estimating the fair value of an asset or liability, the Entity uses market-observable 
data to the extent it is available. When level 1 inputs are not available, the Entity engages 
third party qualified appraisers to perform the valuation.  

The valuation committee works closely with the qualified external appraiser to establish 
the appropriate valuation techniques and inputs to the model. Every three months, the 
Financial Director reports the findings of the valuation committee to the Entity's board 
of directors to explain the causes of fluctuations in the fair value of assets and liabilities. 
Information about the valuation techniques and inputs used in the determining the fair 
value of various assets and liabilities are disclosed Note 22 i. 

6.  Contingencies 

Given their nature, contingencies are only resolved when one or more future events 
occur or cease to occur. The evaluation of contingencies inherently includes the use of 
significant judgment and estimations of the outcomes of future events. 

6. Customers, net  

The accounts receivable from customers disclosed in the consolidated statements of financial position 
are classified as loans and accounts receivable and therefore they are valued at their amortized cost.  

At December 31, 2023, 2022 and 2021, the customer balance is comprised as follows:  

Franchises 

Other (1)

2023

2022

$

787,972 $

618,824 $

843,541

1,631,513

776,000

1,394,824

2021

436,677

838,576

1,275,253

Expected credit losses 

(205,298)

(147,613)

(205,100)

$

1,426,215 $

1,247,211 $

1,070,153

5. Cash and cash equivalents 

For the purpose of the consolidated statements of cash flows, the cash and cash equivalents 
caption includes cash, banks and investments in money market instruments. The cash and 
cash equivalents balance included in the consolidated statements of financial position and 
the consolidated statements of cash flows at December 31, 2023, 2022 and 2021 is comprised 
as follows: 

(1) In others there are concepts such as third parties and vouchers to be redeemed. 

Accounts receivable 

The Entity sells food and beverages to the general public in cash and to franchisees with contracted 
terms of 8 to 30 days. From the day following the contracted maturity date, interest is generated 
on the overdue balance, at the time of settlement. As of December 31, 2022, the rate consists of 
Equilibrium Interbank Interest Rate (TIIE) plus 5 points and multiplied by 1.5. 

Cash

$

3,599,508 $

3,587,600 $

3,381,941

Inversiones a la vista con vencimiento 
original menor a tres meses

2,810,290

2,499,217

3,511,492

2023

2022

2021

The reserve is then composed of the part of the general and significant customers, which follows 
a procedure of credit losses expected according to the provisions of the standard. Additionally, it 
incorporates a criterion to be followed, either quantitative or qualitative, to consider a significant 
increase in the credit risk of the account receivable and follow up to prepare the estimate of its 
reserves on a quarterly basis. 

Total cash and cash equivalents  

$

6,409,798 $

6,086,817 $

6,893,433

Before accepting any new client, the Entity uses an external credit rating system to evaluate the 
credit quality of the potential client and defines the credit limits per client. 

The Entity maintains its cash and cash equivalents with accepted financial entities and it has not 
historically experienced losses due to credit risk concentration. 

To determine the estimate of doubtful receivables, the Entity performs an analysis of the age of 
balances per customer and assigns an estimate percentage based on experience. This first analysis 
gives an indication of deterioration; Subsequently, an analysis of the financial situation of all the 
customers included is carried out to determine which are the accounts that present an impairment 
according to the expected credit loss model and the corresponding estimate is recorded on these. 

128

ALSEA     AR     2023 
 
 
 
Following is the aging of past due but unimpaired accounts receivable: 

8. Advance payments 

15-60 days 

60-90 days 

More than 90 days 

Total

Current balance 

Total account receivable 

$

$

$

$

Advance payments were made for the acquisition of: 

2023

2022

294,766 $

92,036 $

14,712

169,456

43,025

205,510

2021

115,789

72,109

273,148

Insurance and other services 

Inventories 

Lease of locales 

478,934 $

340,571 $

461,046

Total

1,152,579 $

1,054,253 $

814,207

9. Right of use assets 

2023

2022

114,380 $

348,296 $

261,004

55,327

485,489

36,729

430,711 $

870,514 $

2021

288,855

324,260

28,306

641,421

$

$

1,631,513 $

1,394,824 $

1,275,253

Entity leases premises for its stores, office, including an industrial warehouse, furniture and 
equipment. The average lease term is between 6 and 7 years for 2023, 2022 and 2021. 

The concentration of credit risk is limited because the balance is composed of franchisees, which 
are supported or controlled by a service contract and / or master franchise; likewise consists of 
balances with from financial institutions cards, which are recovered within from 15 days. 

7. Inventories, net 

At December 31, 2023, 2022 and 2021, inventories are as follows: 

Right of use assets 

Cost: 

Balance at January 1, 2021 

Additions and renovations 

Balance as of December 31, 2021 

Additions and renovations 

2023

2022

2021

Balance as of December 31, 2022 

Food and beverages 

$

2,704,639 $

2,859,697 $

1,978,553

Other, mainly containers and packaging (1)

Obsolescence allowance 

53,053

(7,027)

38,469

(2,840)

33,540

(2,835)

Total

$

2,750,665 $

2,895,326 $

2,009,258

(1) In others are concepts such as toys, uniforms, cleaning utensils, kitchen appliances and souvenirs.

Additions and renovations 

Balance as of December 31, 2023 

Depreciation: 

Balance at January 1, 2021 

Charge for depreciation for the year 

Balance as of December 31, 2021 

Charge for depreciation for the year 

Balance as of December 31, 2022 

Charge for depreciation for the year 

Balance as of December 31, 2023 

Amount 

$

31,738,505

$

$

3,522,783

35,261,288

2,512,224

37,773,512

997,387

38,770,899

(8,315,230)

(4,671,802)

(12,987,032)

(4,350,755)

(17,337,787)

(4,217,289)

$

(21,555,076)

129

ALSEA     AR     2023Right of use assets 

Net cost: 

Balance as of December 31, 2021 

Balance as of December 31, 2022 

Balance as of December 31, 2023 

Amount 

22,274,256

20,435,725

17,215,823

$

$

$

Amounts recognized in the consolidated 

2023

2022

2021

Depreciation expense of the asset for use 
rights 

Finance expense caused by lease 
liabilities 

Expense related to leasing of low-value 
assets 

Expense related to variable lease 
payments, not included in the 
measurement of lease liabilities 

Benefits obtained from negotiations 
related to COVID-19 

$

4,217,289 $

4,350,755 $

4,671,802

963,195

948,535

1,050,332

145,854

257,686

176,314

1,018,474

751,329

553,419

In general, variable payments constitute 17%, 12% and 9% at December 31, 2023, 2022 and 2021, 
respectively, of the Entity's total lease payments. The Entity expects this proportion to remain 
constant in future years. Variable payments depend on sales and, consequently, on economic 
development during the following years.  

10. Obligation under finance leases 

Maturity analysis: 

Year 1

Year 2

Year 3

Year 4

Year 5

Later 

2023

2022

2021

$

4,008,333 $

4,907,925 $

5,455,183

3,758,878

3,119,610

2,604,540

2,133,236

6,134,747

4,126,190

3,459,579

2,857,341

2,336,443

7,551,600

4,918,822

4,095,434

3,403,711

2,750,413

7,765,454

21,759,344

25,239,078

28,389,017

-

(27,970)

(840,873)

Less: Unearned interest 

(3,342,484)

(3,414,640)

(4,625,743)

Some of the leases of properties in which the Entity participates as lessee contain variable lease 
payment terms that are related to sales generated in the leased stores. Variable payment terms 
are used to link lease payments to store cash flows and reduce fixed cost.  

The composition of the lease payments by the stores is detailed in the following table. 

The Entity does not face a significant liquidity risk regarding its lease liabilities. Lease liabilities 
are monitored through the Entity's Treasury. 

$

18,416,860 $

21,824,438  $

23,763,274

Fixed payments 

Variable payments 

Total lease payments 

2023

2022

2021

5,130,210 $

5,320,062 $

5,738,455

1,018,474

751,329

553,419

6,148,684 $

6,071,391 $

6,291,874

$

$

130

ALSEA     AR     202311. Store equipment, leasehold improvements and property, net 

Store equipment, leasehold improvements and properties are as follows: 

Cost

Buildings 

Store 
equipment

Leasehold 
improvements

Transportation 
equipmen

Computer 
equipment 

Production 
equipment

Office 
furniture 
and 
equiptment

Construction 
in process

Total

Balance as of 1 
January 2021 

Additions

Disposals 

Revaluation 

Translation 
adjustments 

Balance as of 
December 31, 2021 

Additions

Disposals 

Revaluation 

Translation 
adjustments 

Balance as of 
December 31, 2022 

Additions

Disposals 

Revaluation 

Reclassifications 

Translation 
adjustments 

Balance as of 
December 31, 2023 

$

497,287

$

15,273,701

$

19,734,860 $

315,130 $

2,027,702

$

617,423

$

836,227

$

2,027,404

$

41,329,734

-

672,788

(199,277)

(380,044)

-

379,676

794,503

(768,010)

557,217

41,750

(41,953)

1,637

124,033

(67,283)

24,852

312,665

(19,806)

-

71,094

(56,763)

7,961

724,087

(22,055)

64,316

2,740,920

(1,555,191)

1,035,659

(9,506)

(426,991)

(839,646)

(10,416)

(58,227)

(4,766)

(75,376)

(64,936)

(1,489,864)

288,504

15,519,130

19,478,924

306,148

2,051,077

905,516

783,143

2,728,816

42,061,258

-

932,545

1,081,186

60,131

(17,946)

(346,795)

(568,297)

(37,060)

-

370,697

867,782

6,905

178,452

(69,111)

42,355

16,106

(515)

-

145,812

(21,699)

6,660

1,440,420

3,854,652

(6,930)

(1,068,353)

-

1,294,399

(5,549)

(945,291)

(1,770,590)

(16,512)

(114,699)

(12,513)

(174,161)

(79,212)

(3,118,527)

265,009

15,530,286

19,089,005

319,612

2,088,074

908,594

739,755

4,083,094

43,023,429

-

-

-

-

2,041,914

2,026,684

58,774

266,232

44,248

(1,090,882)

(936,552)

(24,819)

(158,702)

(40,980)

550,160

1,124,322

10,576

98,188

-

-

-

-

-

-

17,314

(5,767)

50,738

345,363

4,800,529

(2,173)

(2,259,875)

-

1,833,984

-

(53,619)

(53,619)

1,166

(1,338,932)

(2,593,334)

(32,938)

(150,557)

6,539

(10,245)

(219,066)

(4,337,367)

$

266,175

$

15,692,546

$

18,710,125

$

331,205

$

2,143,235

$

918,401

$

791,795

$

4,153,599

$

43,007,081

Depreciation

Buildings 

Store 
equipment

Leasehold 
improvements

Transportation 
equipment

Computer 
equipment 

Production 
equipment

Office 
furniture 
and 
equiptment

Construction 
in process

Balance as of 1 
January 2021 

Additions 

Disposals 

Revaluation

Translation 
adjustments 

Balance as of 
December 31, 2021 

Additions 

Disposals 

Revaluation 

$

217,003

$

10,055,346

$

12,940,748

$

203,434

$

1,603,547

$

6,364

$

423,514

$

3,304

919,414

1,738,620

36,184

(83,398)

(389,483)

(678,432)

(36,835)

-

252,275

424,338

1,682

157,585

(61,331)

22,858

70,426

(18,937)

-

161,691

(35,706)

5,730

(3,070)

(260,505)

(790,230)

(6,490)

(45,190)

(2,182)

(48,947)

133,839

10,577,047

13,635,044

197,975

1,677,469

55,671

506,282

1,017

-

-

912,213

(325,306)

114,545

10,217

1,431,323

(532,496)

682,361

119,697

129,802

(29,438)

2,948

(87,404)

157,928

(65,954)

36,173

(72,105)

75,192

(107)

1,162

371,138

130,050

(19,461)

5,950

216,133

Reclassification 

(133,047)

Translation 
adjustments 

Balance as of 
December 31, 2022 

Additions 

Disposals 

Revaluation 

Reclassification 

Translation 
adjustments 

Balance as of 
December 31, 2023 

$

(1,809)

(583,004)

(1,446,224)

(14,421)

(92,203)

(4,875)

(119,532)

-

-

-

-

-

-

-

10,705,712

13,889,705

199,462

1,641,308

498,181

719,422

1,126,135

(913,524)

436,379

-

1,206,553

34,369

206,019

67,637

(689,001)

(18,036)

(119,629)

(23,889)

977,840

-

4,723

-

86,663

-

(808,578)

(1,772,106)

(16,867)

(114,928)

5,957

(5,492)

29,115

-

(8,875)

(348)

-

698

$

10,546,124

$

13,612,991

$

203,651

$

1,699,433

$

542,279

$

740,127

$

Total

$

25,449,956

3,087,224

(1,304,122)

706,883

(1,156,614)

26,783,327

2,837,525

(972,762)

843,139

424,629

(2,262,068)

27,653,790

2,646,670

(1,769,571)

1,534,372

-

(2,720,656)

$

27,344,605

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

Net balance as of 
December 31, 2021 

Net balance as of 
December 31, 2022 

Net balance as of 
December 31, 2023 

$

154,665

$

4,942,083

$

5,843,880 $

108,173

$

373,608

$

849,845

$

276,861

$

2,728,816

$

15,277,931

$

265,009

$

4,824,574

$

5,199,300 $

120,150 $

446,766  $

410,413

$

20,333

$

4,083,094

$

15,369,639

$

266,175

$

5,146,422

$

5,097,134

$

127,554

$

443,802

$

376,122

$

51,668

$

4,153,599

$

15,662,476

131

ALSEA     AR     202312. Intangible assets, net 

Intangible assets are comprised as follows: 

Cost

Balance as of January 
1, 2021 

Brand rights 

Commissions for 
store opening 

Franchise
 and use of
 locale rights 

Licenses and 
developments 

Construction 
in process 

Goodwill 

Total

$

17,135,490

$

209,438

$

1,766,845

$

2,573,405

$

49,244

$ 13,050,366

$ 34,784,788

Acquisitions 

22,032

-

15,147

103,789

(450,831)

(19,304)

(37,863)

(67,245)

(49,591)

95,197

(14,610)

2,300

(3,785)

13,949

(4,099)

5,543

-

-

-

-

-

140,968

(274,435)

(849,678)

-

-

(72,085)

116,989

Adjustment for 
currency conversion 

Disposals 

Restatement 

Balance as of 
December 31, 2021 

16,752,297

177,824

1,754,293

2,611,393

49,244

12,775,931

34,120,982

Acquisitions 

(3,617)

-

31,171

275,831

215,085

-

518,470

Adjustment for 
currency conversion 

Disposals 

Restatement 

Balance as of 
December 31, 2022 

Acquisitions 

Disposals 

Restatement 

Reclassifications 

Adjustment for 
currency conversion 

Balance as of 
December 31, 2023 

(1,189,653)

(2,698)

(22,339)

(121,447)

(73,758)

(759,038)

(2,168,933)

(26,900)

148,870

(177,622)

2,496

(23,736)

21,940

(5,432)

8,521

(80)

144,736

-

-

(233,770)

326,563

15,680,997

110,233

(7,054)

140,845

-

(1,085,694)

-

-

-

-

-

-

1,761,329

2,768,866

335,227

12,016,893

32,563,312

50,410

(34,536)

63,455

-

284,484

(14,117)

24,369

-

38,460

-

204,776

53,619

-

-

-

-

483,587

(55,707)

433,445

53,619

(53,560)

(120,749)

(198,576)

(535,692)

(1,994,271)

$ 14,839,327

$

-

$

1,787,098

$

2,942,853

$

433,506

$ 11,481,201

$ 31,483,985

Amortization 

Balance as of 
January 1, 2021 

Amortization 

Adjustment for 
currency conversion 

Disposals 

Restatement 

Balance as of 
December 31, 2021 

Adjustment for 
currency conversion 

Disposals 

Reclassification 

Restatement 

Balance as of 
December 31, 2022 

Amortization 

Disposals 

Restatement 

Adjustment for 
currency conversion 

Net balance as of 
December 31, 2021 

Net balance as of 
December 31, 2022 

Net balance as of 
December 31, 2023 

Brand rights 

Commissions for 
store opening 

Franchise
 and use of
 locale rights 

Licenses and 
developments 

Construction 
in process 

$

2,897,162

$

103,254

$

690,421

$

2,260,311

$

98,851

(94,489)

(17,211)

48,516

42,185

10,310

(14,359)

2,413

98,517

179,750

47,062

(53,768)

(1,428)

8,214

(3,657)

5,411

2,932,829

143,803

842,786

2,388,047

Amortization 

117,428

33

154,668

123,432

(63,133)

(2,820)

(99,186)

(11,915)

(12,592)

(177,613)

(23,437)

33,018

3,579

27,290

15,002

(2,646)

(509,494)

13,416

24,558

79,931

3,079,021

503,469

(2,631)

106,513

(276,341)

-

-

-

-

-

917,123

2,000,840

94,609

(275)

37,121

330,157

(12,797)

19,594

(30,248)

(99,528)

Goodwill 

Total

$

16,953

$

5,968,101

-

-

-

-

419,303

(90,885)

(36,655)

64,554

16,953

6,324,418

-

395,561

(114,663)

(291,717)

-

-

-

(216,288)

(424,628)

111,928

(97,710)

5,899,274

-

-

-

-

928,235

(15,703)

163,228

(406,117)

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

$ 13,819,468

$

34,021

$

911,507

$

223,346

$

49,244

$ 12,758,978

$ 27,796,564

$ 12,601,976

$

-

$

844,206

$

768,026

$

335,227

$

12,114,603

$  26,664,038

$ 11,429,296

$

-

$

768,768

$

704,587

$

433,506

$

11,578,911

$ 24,915,068

132

ALSEA     AR     2023As of December 31, 2023, the Entity has identified impairment effects on its El Portón, Starbucks 
Coffee, Burger King and Italianni´s brands for an amount of $32,484. 

Subsidiaria

Actividad

2023

2022

2021

As of December 31, 2022, the entity recorded a loss in its brands El Portón, Vips, Starbucks Coffee, 
Burger King and PF Chang´s, for an amount of $140,703 

As of December 31, 2021, the Entity recorded a loss in its El Portón, Starbucks Coffee Argentina 
and Burger King Argentina brands, amounting to $184,430, affecting $21,534 to fixed assets and 
$162,896 to intangible assets.

13. Investment in subsidiaries 

The Entity's shareholding in the capital stock of its main subsidiaries is as follows: 

Activity 

2023

2022

2021

Starbucks brand operator in 
Mexico 

100.00% 100.00% 100.00%

Operator of the Burger King brand 
in Mexico

100.00% 100.00% 100.00%

OPQR, S.A. de C.V. 

Operator of the Domino's 
Pizza brand in Mexico 

100.00% 100.00% 100.00%

Fast Food Chile, S.A.

Asian Food, Ltda.

Especialista en 
Restaurantes de 
Comida Estilo 
Asiática, S.A. de C.V.

Distribuidora e 
Importadora Alsea, 
S.A. de C.V.

Operator of the P.F. Chang's 
brand and in Mexico 

100.00% 100.00% 100.00%

Distributor of food and supplies 
for Alsea and related brands 

100.00% 100.00% 100.00%

Italcafé, S.A. de C.V.

Operator of the Italianni's brand 

100.00% 100.00% 100.00%

Grupo Amigos de San 
Ángel, S.A. de C.V.

Grupo Amigos de 
Torreón, S.A. de C.V.

Operadora Vips, S. de 
R.L. de C.V.

Operator of the Italianni's brand 

100.00% 100.00% 100.00%

Operator of the Italianni's brand 

100.00% 100.00% 100.00%

Vips brand operator 

100.00% 100.00% 100.00%

Operator of the Cheesecake 
Factory brand in Mexico 

Operator of the Burger King 
brand in Chile 

Operator of the P.F. Chang's 
brand in Chile 

100.00% 100.00% 100.00%

100.00% 100.00% 100.00%

100.00% 100.00% 100.00%

Operator of the Chili's Grill & 
Bar brand in Mexico 

100.00% 100.00% 100.00%

Starbucks Coffee 
Chile, S.A. 

Starbucks brand operator in 
Chile 

100.00% 100.00% 100.00%

Distribution of Alsea brand 
food 

100.00% 100.00% 100.00%

Gastrococina Sur, S.P.A.

Chili's Grill & Bar operator in Chile

100.00% 100.00% 100.00%

Fast Food Sudamericana, 
S.A.

Operator of the Burger King brand 
in Argentina

100.00% 100.00% 100.00%

Factoring and Leasing 
Operator 

Operator of the California Pizza 
Kitchen brand in 
Mexico 

100.00% 100.00% 100.00%

Starbucks Coffee 
Argentina, S.R.L.

Starbucks brand operator in 
Argentina

100.00% 100.00% 100.00%

Asian Bistro Colombia, 
S.A.S.

Operator of the P.F. Chang's brand 
in Colombia

100.00% 100.00% 100.00%

100.00% 100.00% 100.00%

Operadora Alsea en 
Colombia, S.A. 

Operator of the Burger King brand 
in Colombia

95.03%

95.03%

95.03%

133

Subsidiary 

Café Sirena, S. 
de R.L. de C.V.

Operadora de 
Franquicias Alsea, 
S.A. de C.V. (1)

Operadora y 
Procesadora de 
Productos de 
Panificación, S.A. de C.V.

Gastrosur, S.A. de C.V.

Panadería y Alimentos 
para Food Service, S.A. 
de C.V.

Servicios Múltiples 
Empresariales ACD, S.A. 
de C.V. (antes SOFOM 
E.N.R.)

Grupo Calpik, 
S.A.P.I. de C.V. 

ALSEA     AR     2023 
 
Subsidiaria

Actividad

2023

2022

2021

Estrella Andina, S.A.S.

Starbucks brand operator in 
Colombia

70.00%

70.00%

70.00%

Gastronomía Italiana 
en Colombia, S.A.S.

Operator of the Archie's brand in 
Colombia

97.60%

97.60%

97.60%

Café Sirena Uruguay, S.A.

Brand operator   Starbucks in 
Uruguay

100.00% 100.00% 100.00%

Food Service Project, S.L. 
(Grupo Zena) (1) (2)

Sigla, S.A. (Grupo VIPS) 

Operator of Spain 

76.77%

76.77%

76.77%

Operator of the VIPS, VIPS Smart, 
Starbucks, GINOS, Fridays’ and 
Wagamama brands in Spain

100.00% 100.00% 100.00%

(1)  ontrol over Operadora de Franquicias Alsea, S.A. de C.V. (OFA) - Based on the contractual agreements signed 
by the Entity and other investors, the Entity is empowered to appoint and remove most of the members of 
the board of directors of OFA, which has the power to control the relevant operations of OFA. Therefore, 
the Entity's management concluded that the Entity has the capacity to unilaterally control the relevant 
activities of OFA and therefore it has control over OFA. On June 28, 

2021, the entity purchase shares that represent 20% of the non- controlling interest of Operadora de 
Franquicias Alsea, S.A.P.I. de C.V., thereby increasing its participation in that entity to 100% 

Certain significant decisions, including the following are subject to the unanimous consent of the two 
stockholders: 1) the approval or modification of the budget of the year, and 2) changes to the development 
schedule, which do not modify the Entity’s control over the subsidiary. 

(2) On February 26, 2024, a share purchase agreement was signed between Alsea SAB de CV (Alsea) and the 
minority partners of Food Service Project SL (FSP), a subsidiary of Alsea and operator of various brands in 
Europe. . With this agreement, Alsea acquires 23.23% of the minority stake in FSP's capital. The conditions 
of the purchase are disclosed in note 32 on subsequent events. 

14. Investment in shares of associated companies 

At December 31, 2023, 2022 and 2021, the investment in shares of associated companies is comprised 
of the Entity's direct interest in the capital stock of the companies listed below: 

(%)

Investing in shares 

2023

2022

2021

Main activity 

2023

2022

2021

30.00% 30.00% 30.00% Restaurant 

$

13,936

$

13,936

$

14,536

operator of the EF 
Entre Fuegos and 
EF Entre Fuegos 
Elite Steak House 
brand operating in 
Mexico.

49.00%

-

-

22,878

-

-

142,966 

142,967

117,331

$

179,780

$ 156,903

$

131,867

Restaurant 
Operator AYB 
Polanco, S.A. 
de C.V. (1)

Europastry 
México Inc.

Other 
investments 

Total

134

ALSEA     AR     2023 
 
 
(%)

Participation in results

15. Goodwill 

2023

2022

2021

Main activity 

2023

2022

2021

Assignment of goodwill to cash generating units  

30.00% 30.00% 30.00% Restaurant 

$

-

$

(223)

$

1,840

Restaurant 
Operator AYB 
Polanco, S.A. 
de C.V. (1)

Other 
investments 

Total

operator of the EF 
Entre Fuegos and 
EF Entre Fuegos 
Elite Steak House 
brand operating in 
Mexico.

3,404

-

-

$

3,404

$

(223)

$

1,840

Operadora de Restaurantes AYB Polanco, S.A. de C.V. 

Total assets, liabilities, equity and profit and losses of the associated entity are as follows: 

Current assets 

Non-current assets 

Current liabilities 

Income 

Net profit for the period 

2023

22,486 $

36,932 $

13,710 $

- $

- $

2022

22,486 $

36,932 $

13,710 $

43,015 $

(744) $

2021

17,517

40,362

9,427

39,789

6,133

$

$

$

$

$

In order to carry out impairment tests, goodwill included in Note 12, was assigned to the following 
cash generating units: 

Concept

Burger King 

Domino’s Pizza

Chili’s

Italianni’s

Vips

Starbucks Coffee

Foster’s Hollywood

Grupo Vips España 

Ginos

Starbucks España

Fridays

British Sandwich Factory

Clover

2023

2022

$

1,336,967 $

1,336,967 $

1,078,622

1,078,622

26,614

785,816

26,614

785,816

2021

1,336,967

1,078,622

26,614

785,816

3,058,697

3,058,697

3,058,697

368,513

198,598

2,658,018

1,013,171

741,610

4,960

289,360

17,965

368,513

198,598

2,962,401

1,126,546

824,597

5,515

321,740

19,976

368,513

198,598

3,496,696

1,171,185

878,060

5,746

334,498

18,966

$

11,578,911 $

12,114,602 $

12,758,978

As of December 31, 2023, 2022 and 2021, the studies carried out on the impairment tests concluded 
that the goodwill has no impairment.  

135

ALSEA     AR     2023Type of credit 

Currency 

Rate 

Maturity 

2023

2022

2021

16. Long-term debt 

Long-term debt at December 31, 2022, 2023 and 2021 is comprised of unsecured loans, as shown 
below:

Bank 

Santander Totta 

BBVA Bancomer, S.A.

BNP CIC 

BBVA Icos

Simple credit 

Bilateral 

Simple credit 

Simple credit 

Euros 

Euros 

Euros 

Euros 

Euribor + 1.50% 

3% (Fixed rate) 

Euribor + 2% 

Euribor + 2.75% 

Banco Nacional de Comercio Exterior S.N.C. (Bancomext)

Simple credit  Mexican pesos 

Variable rate TIIE +1% 

Banco de Chile

Syndicated 

Syndicated 

Sabadel Icos

Ibercaja Icos

Abanca Icos

Caja rural Icos

Banco Santander, S.A.

Clover ING

Bankia Icos 

Santander Icos

Simple credit 

Chilean pesos 

3.48% (Fixed rate) 

Simple credit  Mexican pesos 

Variable rate TIIE +1.85% 

Simple credit 

Simple credit 

Simple credit 

Simple credit 

Simple credit 

Simple credit 

Simple credit 

Simple credit 

Simple credit 

Euros 

Euros 

Euros 

Euros 

Euros 

Euros 

Euros 

Euros 

Euros 

Variable rate Euribor+ 1.25% 

Euribor + 2.20% 

Euribor + 1.75% 

Euribor + 1.75% 

Euribor + 1.60% 

Euribor + 1.35% 

Euribor + 1.95% 

Euribor + 1.85% 

Euribor + 2.10% 

Santander Chile, S.A.

Simple credit 

Chilean pesos 

Variable rate TIIE +0.41% 

Banca March

Sindicado

Sindicado

Santander, S.A.

Clover ING

Societe Generale

Simple credit 

Simple credit 

Simple credit 

Simple credit 

Simple credit 

Simple credit 

Euros 

Euros 

Euros 

Euros 

Euros 

Euros 

Euribor + 1.50% 

Variable rate Euribor +1.25% 

Variable rate Euribor +2.75% 

Variable rate Euribor +2.75% 

Variable rate Euribor +2.75% 

Variable rate Euribor +3.00% 

2026

2026

2025

2025

2025

2024

2023

2023

2023

2023

2023

2023

2022

2022

2022

2022

2021

2020

2023

2026

2023

2023

2024

$

$

-

-

-

-

-

-

-

-

$

34,988

169,350

349,897

233,265

1,047,024

1,280,141

1,586,163

61,674

57,481

-

-

-

-

-

-

-

-

-

-

-

-

-

4,107,631

-

-

-

-

-

-

-

-

-

-

-

-

-

-

3,216,729

-

82,127

193,014

210,906

60,375

563,059

8,255,972

126,165

23,327

46,654

34,989

233,264

1,096,341

233,264

326,569

43,834

233,263

-

-

-

-

-

Less - current portion 

(388,217)

(1,277,638)

(1,638,000)

Long-term debt maturities 

$

4,828,112

$

3,762,760

$

12,012,739

5,216,329

5,040,398

13,650,739

136

ALSEA     AR     2023 
Annual debt maturities at December 31, 2023 are as follows: 

Year 

2024

2025

2026

Amount

$

388,217

1,200,164

3,627,948

$

5,216,329

The Entity as of December 31, 2023, has lines of credit contracted for 2,000 million Mexican pesos 
and 44 million Euros. 

Bank loans include certain affirmative and negative covenants, such as maintaining certain financial 
ratios. At December 31, 2023, 2022 and 2021, all such obligations have been duly met. 

On April 5, 2021, the Entity formalized a new negotiation of the conditions of the credit, which 
establishes new debt obligations, which allows the Entity to have certainty about its fulfillment 
for the twelve-months period ending December 31, 2021.  

17. Debt instruments 

On January 21, 2022, senior notes for 300 million Euros were placed at an interest rate of 5.55% per 
year, issued through its subsidiary Food Service Project, S.A. and guaranteed by Alsea (the "Euro 
Bonds 2027") and with an option for partial or full settlement as of January 21, 2027. 

In December 2021, the Entity placed of the senior bonds with maturity in 2026 for the amount of 
US$ 500 millio5n on international markets with a term of five years from its issuance date and 
maturity in December 2026. Those instruments will accrue interest at a fixed rate of 7.75%. 

In May 2019, the Entity placed of debt instruments worth $1,350,000 over 5 years as from the 
issuance date, maturing in May 2024. Those instruments will accrue interest at the 28-day TIIE rate 
plus 0.95 percentage points; and other debt instruments worth $2,650,000 over 7 years as from the 
issue date, maturing in May 2026. Those instruments will accrue interest at a fixed rate of 10.01%. 

In October 2017, the Entity placed of debt instruments worth $1,000,000 over 5 years as from the 
issuance date, maturing in September 2022. Those instruments will accrue interest at the 28-day 
TIIE rate plus 0.90 percentage points; and other debt instrument worth $2,000,000 over 10 years 
as from the issue date, maturing in September 2027. Those instruments will accrue interest at a 
fixed rate of 8.85%. 

In March 2015, the Entity placed of debt instruments worth $3,000,000 over 5 years as from the 
issuance date, maturing in March 2020. Those instruments will accrue interest at the 28-day TIIE 
rate plus 1.10 percentage points; and other debt instrument worth $1,000,000 over 10 years as 
from the issue date, maturing in March 2025. Those instruments will accrue interest at a fixed 
rate of 8.07%. 

The balance at December 31, 2023, 2022 and 2021 amounts to $20,903,791, $22,748,440 and $18,078,340, 
respectively. 

Year 
maturity 

2024

2025

2026

2027

Amount 

$

1,350,000

1,000,000

11,109,500

7,444,291

$

20,903,791

The placement of the Euro Bond 2027 and issuance, of the US$500 million stock certificate, allowed 
the liquidation of its short-term obligations and the restructuring of long-term debt. Both bond 
placements, together with the reductions in operating restrictions imposed by authorities in 
each country to deal with the pandemic, have ensured continuity and a return to productivity at 
pre-pandemic levels in 2020. 

137

ALSEA     AR     2023 
 
 
 
 
 
18. Non-Controlling Interest Put Option 

In October 2014, the Entity acquired Grupo Zena; as a result, it has the right to sell to Alsea its 
noncontrolling interest for 28.24% in other investors, upon completion of the fourth year after 
the acquisition (original agreement). In compliance with IFRS 9, Financial Instruments, the present 
value of the estimated debt that will be liquidated at the time the sale option is exercised should 
be recognized in accordance with the clauses of the contract. The initial recognition of such debt 
is recognized as a supplemental equity account and every year its revaluation affects the result 
for the year. 

In September 2021, the Entity, Alia Capital Partners and Bain Capital Credit agreed to invest in 
a noncontrolling interest of 21.1% in Food Service Project, S.A. (Alsea Europa). Following this 
investment, Alsea holds equity of 76.8% (formerly 66.2%), while Alia Capital Partners and Bain 
Capital Credit will indirectly hold equity of 10.6%, and the remaining minority shareholders represent 
12.7%. The Entity’s outlay was 55 million euros (equal to $1,205,703). Similarly, reimbursements 
of $92.4 million pesos were also obtained. Based on this agreement, the Entity renegotiated its 
PUT - CALL options in the following manner: 

a) Deadline of December 31, 2026. 
b) The Entity has an enforceable and optional “Call Option” as of the third year. 
c) The weekly payment of a coupon (4.6% per year) payable until the date on which the 

“Put Option” is exercised. 

d) The Entity has the possibility of settling the obligation through the exchange of shares 

or cash. 

19. Income taxes 

In Mexico, the Entity is subject to ISR. Under the ISR Law the rate for 2023, 2022 and 2021 was 30% 
and will continue at 30% and thereafter.  

In addition, tax losses determined from 2017 may be offset by liquid income earned within twelve 
(12) years. The term for offsetting presumptive income excesses will remain five (5) years. These 
tax credits cannot be tax reset.  

"In Argentina, i.- Income tax: On June 16, 2021, Law No. 27,630 was published, which modifies the 
income tax for fiscal years or fiscal years beginning on or after January 1, 2021, establishing a 
scale for the purposes of payment of the tax according to the accumulated net taxable profit. 
By virtue of AFIP General Resolution 5168/2022 dated March 14, 2022 that modifies the scale of 
the taxable net profit, the tax rate applicable to the Company will be determined according to 
the following scale: up to $ 7,604,949 (Argentine pesos) corresponds to pay the tax on a rate of 
25%; from $7,604,949 (Argentine pesos) to $76,049,486 (Argentine pesos), the sum of $1,901,237 
(Argentine pesos) plus 30% on the surplus of $7,604,949 (Argentine pesos) is taxed; and from $ 
76,049,486 (Argentine pesos) corresponds to tax $ 22,434,598 (Argentine pesos), plus 35% on the 
surplus of $ 76,049,486 (Argentine pesos). These amounts will be updated annually in the month 
of January, considering the annual variation of the Consumer Price Index (CPI) corresponding to 
the month of October of the year prior to the adjustment, with respect to the same month of the 
second year prior to the adjustment.

Likewise, the withholding rate for the payment of dividends is set at 7%. 

As of December 31, 2021, the parameters established by the income tax law to practice the 
adjustment for tax inflation are met and in the registration of the current and deferred income 
tax, the effects arising from the application of that adjustment have been incorporated in the 
terms provided for in the law. 

In Spain, tax reforms, which include the reduction of this tax rate 25% in 2023, 2023 and 2021, and no 
modification is foreseen for the following fiscal years. Newly created companies will pay tax at the 
15% rate during the first tax period in which their tax basis is positive and in the following period. 
As of 2021, the tax exemption on dividends and capital gains is limited from 100% to 95%, so that 
5% of income will be taxed in Spain without said adjustment being eliminated in consolidation. 
Similarly, as part of these tax reforms, tax losses will be applicable without a time limitation. 

In Chile, the Tax Modernization Law established the Tax Regimes in effect as of January 1, 2020, 
the companies of the Alsea Group in Chile were placed under the general semi-integrated regime 
of Article 14 A), whose tax rate is 27%. 

The tax rates established for the financial year 2022, in the rest of the countries in which Alsea 
is present in Europe are as follows: 

In Colombia, the applicable tax provisions stipulate that the rate applicable to income tax for 
taxable years 2019 is 33%, 32% for 2020, 31% for 2021 and 35% from the 2022 taxable year.  

•  Portugal: 21%
•  France:  25%
•  Netherlands: First 395,000 euros at 15%, the rest at 25.80%. 
•  Belgium: 25% 
•  Luxembourg: 17% (includes the solidarity surcharge of 7% on the CIT amount). 

138

ALSEA     AR     2023 
 
 
 
 
 
 
a.  Income taxes recognized in income 

b.  Deferred taxes 

Current 

Deferred  

2023

2022

2021

1,751,243 $

1,183,079 $

1,120,853

(390,310)

 (308,761)

(804,963)

1,360,933 $

874,318 $

315,890

$

$

The tax expense attributable to income before ISR differs from that arrived at by applying the 
30% statutory rate in 2023, 2022 and 2021 due to the following items: 

Liability provisions

Statutory income tax rate 

Non-deductible expenses  

Effects of inflation and others 

Fixed asset update 

Lease Effects under IFRS 16 

Effect of changes in prior years' taxes 

Difference in tax rates 

Others  

2023

30%

6%

3%

(5%)

(1%)

1%

0%

(3%)

2022

30%

8%

18%

(23%)

(6%)

2%

1%

4%

Effective consolidated income tax rate 

31%

34%

2021

30%

20%

37%

(43%)

(7%)

(6%)

3%

(2%)

32%

Following is an analysis of deferred tax assets shown in the consolidated statements of financial 
position: 

Deferred (assets) liabilities: 

Estimation for doubtful accounts and 
inventory obsolescence

Advances from customers 

Unamortized tax losses  

Store equipment, leasehold 
improvements and property 

2023

2022

2021

$

(39,914) $

(25,239) $

(31,692)

(1,639,117)

(1,521,877)

(44,878)

(24,563)

(963,796)

(20,090)

(1,313,166)

(1,368,012)

(1,312,947)

979,112

974,377

982,118

Temporally non-deductible interest 

-

-

Effects under IFRS 16 

Advance payments 

(390,623)

(465,366)

86,375

154,645

(88,192)

(433,827)

175,875

$

(2,362,211) $

(2,276,035) $

(1,692,551)

c.  Deferred tax in statement of financial position 

The following is the analysis of deferred tax assets (liabilities) presented in the consolidated 
statements of financial position: 

Deferred tax assets 

Deferred tax liabilities 

2023

2022

2021

$

(5,587,845) $

(3,102,781) $

(5,402,823)

3,225,633

826,746

3,710,272

$

(2,362,212) $

(2,276,035) $

(1,692,551)

139

ALSEA     AR     2023The benefits of restated tax loss carryforwards for which the deferred ISR asset and tax credit, 
respectively, have been (in such case partially) recognized, can be recovered subject to certain 
conditions. Expiration dates and restated amounts as of December 31, 2023, are:

20. Employee benefits 

Defined contribution plans 

Year of 
expiration 

2024

2025

2026

2027

2028

2029

2030

2031

2032

2033

Losses of 
entities 
abroad 
without 
maturity

Depreciable losses

Retirement plan is established with the objective of offering benefits in addition to and comple-
mentary to  those provided by other public retirement plans. 

Mexico 

Europe 

Chile

Argentina

Colombia

7,115

130,827

82,121

89,900

305,985

118,165

1,511,123

885,503

381,177

1,040,167

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

2,774,851

448,967

-

1,092

-

-

-

-

-

-

-

-

-

-

-

-

-

-

24,936

28,439

26,498

25,136

20,971

Total

7,115

131,919

82,121

89,900

305,985

143,101

1,539,562

912,001

406,313

1,061,138

Total income recognized in the consolidated statements of income and other comprehensive 
income net of income taxes as of December 31, 2023, 2022 and 2021 is $1,537 ($16,715) and ($3,044), 
respectively. 

The net cost of the period for the obligations derived from the seniority premium, amounted to 
$60,136, $55,731 and $29,062 in 2023, 2022 and 2021, respectively.

21. Financial Instruments 

a.  Capital risk management 

The Entity manages its capital to ensure that the companies that it controls are able to continue 
operating as a going concern while they maximize the yield for their shareholders by streamlining 
the debt and equity balances. The Entity's general strategy has not changed in relation to 
2022 and 2021. 

102,245

3,326,063

The Entity's capital structure consists of the net debt (the loans described in Note 16 and 17, 
compensated by cash balances and banks) and the Entity's capital (made up of issued capital 
stock, reserves and retained earnings, as shown in Note 22).  

Total losses  $

4,552,083

$

2,774,851

$

448,967

$

1,092

$

228,225

$

8,005,218

LThe Entity is not subject to external requirements to manage its capital. 

Losses 
triggered for 
deferred 

Legal Fee 

Deferred 
tax effect 

$

2,048,662

$

2,394,138

$

337,315

$

-

$

25,594

$

4,805,709

30%

25%

27%

35%

35%

-

$

614,599

$

598,534

$

91,075

$

-

$

8,958

$

1,313,166

The main purpose for managing the Entity's capital risk is to ensure that it maintains a solid credit 
rating and sound equity ratios to support its business and maximize value to its shareholders. 

The Entity manages its capital structure and makes any necessary adjustments based on 
changes in economic conditions. In order to maintain and adjust its capital structure, the 
Entity can modify the dividend payments to the shareholders, reimburse capital to them or 
issue new shares.  

140

ALSEA     AR     2023 
 
 
 
 
For the years ended December 31, 2023, 2022 and 2021, there were no modifications to the 
objectives, policies or processes pertaining to capital management. 

c.  Objectives of managing financial risks

The following ratio is used by the Entity and by different rating agencies and banks to measure 
credit risk. 

-  Net Debt to EBITDA = Net Debt / EBITDA ltm. 
  As of December 31,to 2023, 2022 and 2021, the company agreed, through a waiver, not to 
measure the financial restriction established in the Entity's credit agreements corre-
sponding to the ratio of Total Debt to EBITDA in the last twelve months. 

b.  Financial instrument categories 

Among the main associated financial risks that the Entity has identified and to which it is 
exposed are: (i) market (foreign currency and interest rate), (ii) credit, and (iii) liquidity. 

The Entity seeks to minimize the potential negative effects of the aforementioned risks on its 
financial performance by applying different strategies. The first involves securing risk coverage 
through derivative financial instruments.  

Derivative instruments are only traded with well-established institutions and limits have been 
set for each financial institution. The Entity has the policy of not carrying out operations with 
derivative financial instruments for speculative purposes. 

Financial assets 

Cash and cash equivalents  

$

6,409,798 $

6,086,817 $

6,893,433

Loans and accounts receivable at 
amortized cost 

2,185,637

1,825,744

1,518,263

The Entity is exposed to market risks resulting from changes in exchange and interest rates. 
Variations in exchange and interest rates may arise as a result of changes in domestic and 
international economic conditions, tax and monetary policies, market liquidity, political events 
and natural catastrophes or disasters, among others. 

2023

2022

2021

d. Market risk 

Financial liabilities at amortized cost 

Suppliers  

Factoring of suppliers 

Accounts payable to creditors 

Current maturities of long-term debt 

Current maturities of financial lease 
liabilities 

4,265,968

4,252,803

1,501,931

4,172,708

388,217

1,375,794

4,861,118

1,277,638

2,971,439

1,007,798

4,446,604

1,638,000

3,315,031

4,103,865

4,415,950

Debt instruments 

1,350,000

-

1,000,000

Long-term debt, not including current 
maturities 

4,828,112

3,762,760

12,012,739

Obligation under finance leases 

15,101,829

17,720,573

19,347,324

Option to sell the non-controlling 
interest 

19,553,791

22,748,440

17,078,340

Exchange fluctuations and devaluation or depreciation of the local currency in the countries 
in which Alsea participates could limit the Entity's capacity to convert local currency to US 
dollars or to other foreign currency, thus affecting their operations, results of operations and 
consolidated financial position. The Entity currently has a risk management policy aimed at 
mitigating present and future risks involving those variables, which arise mainly from purchases 
of inventories, payments in foreign currencies and public debt contracted at a floating rate. 
The contracting of derivative financial instruments is intended to cover or mitigate a primary 
position representing some type of identified or associated risk for the Entity. Instruments 
used are merely for economic hedging purposes, not for speculation or negotiation. 

The types of derivative financial instruments approved by the Entity for the purpose of mitigating 
exchange fluctuation and interest rate risk are as follows: 

-  USD/MXN exchange-rate forwards contracts 
-  USD/MXN exchange-rate options 
- 
-  Cross Currency Swaps 

Interest Rate Swaps and Swaptions 

Given the variety of possible derivative financial instruments for hedging the risks identified 
by the Entity, the Director of Corporate Finance is authorized to select such instruments and 
determine how they are to be operated. 

141

ALSEA     AR     2023 
 
 
 
 
e.  Currency exchange risk management 

1.  Foreign currency sensitivity analysis 

The Entity carries out transactions in foreign currency and therefore it is exposed to exchange 
rate fluctuations. Exposure to exchange rate fluctuations is managed within the parameters of 
approved policies, using foreign currency forwards contracts. Note 31 shows foreign currency 
positions at December 31, 2023, 2022 and 2021. It also shows the exchange rates in effect at 
those dates. 

  As of December 31, 2023, 2022 and 2021, the Entity has hedges for the purchase of US dollars 
for the next 12 months for a total of $72.0, $85.7 and $24.5 million, respectively, with an 
average exchange rate of $19.82, $20.02 and $19.97 per US dollar, respectively, the valuation 
is made with an average exchange rate of $19.92, $20.11 and $20.47, per US dollar, respectively, 
for the following 12 months starting from December 31, 2023, 2022 and 2021.  

USD hedging and its requirements are determined based on the cash flow budgeted by the Entity, 
and it is aligned to the current Risk Management Policy approved by the Corporate Practices 
Committee, the General Director's office and the Administration and Financial Director's office. 
The policy is overseen by the Internal Audit Department. 

The exchange rate risk expressed in a foreign currency (USD) is internally monitored on a weekly 
basis with the positions or hedges approximating maturity at market exchange rates. The agent 
calculating or valuing the derivative financial instruments is in all cases the counterparty 
designated under the master agreement.  

The purpose of the internal review is to identify any significant changes in exchange rates 
that could pose a risk or cause the Entity to incur in non-compliance with its obligations. If a 
significant risk position is identified, the Corporate Treasury Manager informs the Corporate 
Financial Director's office. 

The following table shows a quantitative description of exposure to exchange risk based on 
foreign currency forwards and options agreements contracted by the Entity in USD/MXN, in 
effect as of December 31, 2023, 2022 and 2021.  

Underlying / 
reference variable 

Notional amount/
face value (thousands of USD) 

Fair value 
(thousands of USD) 

Type of 
derivative, 
security 
or 
contract

Objective 
of the
hedging 

Position 

Forwards

Long 

Economic 

Options 

Long 

Economic 

2023
current 

2022
current 

2021
previous 

2023
current 

2022
current

2021
previous 

2023
current 

2022
current 

2021
previous 

16.9200 
USDMXN

20.0900 
USDMXN

20.9100 
USDMXN

16.9200 
USDMXN

20.0900 
USDMXN

20.9100 
USDMXN

923,292

-

-

$

-

285,948 1,720,709

512,295

$ (170,029)

$

$

-

(40,341)

$

$

-

5,792

  Given the aforementioned values and amounts of foreign exchange hedges, management 
does not anticipate a significant risk that could affect its results at the close of December 
31, 2023, as well as its obligations incurred in its current operations due in the next twelve 
months. The net position of assets against dollar-denominated financial liabilities is not 
considered as it is neither representative nor material. The analysis shows only the impact 
on the hedges for the dollar purchase operations contracted and in force at the end of 
December 31, 2023. 

  Management considers that in the event of a stress scenario as the one described above, 
the Entity's liquidity capacity would not be affected, there would be no negative effects 
on its operations, nor would compliance with the commitments assumed in relation to 
contracted derivative financial instruments be at risk. 

2.  Foreign currency forwards and options contracts 

At December 31, 2023, 2022 and 2021, a total of 404, 402 and 396 derivative financial instrument 
operations (forwards and options) were carried out, respectively, for a total of 117.2, 96.5 and 
127.7 million US dollars, respectively. The absolute value of the fair value of the derivative 
financial instruments entered into per quarter over the year does not comprise more than 5% 
of assets, liabilities or total consolidated capital, or otherwise 5% of the total consolidated 
sales for the last quarter. Therefore, the risk for the Entity of exchange rate fluctuations 
will have no negative effects, nor will it affect its capacity to carry out derivative financial 
instrument operations. 

At December 31, 2023, 2022 and 2021, Alsea has contracted DFI's to purchase US dollars in 
the next twelve months for a total of approximately 72, 85.7 and 24.5 million USD, at the 
average exchange rate of $19.82, $20.02 and $19.97 to the dollar, respectively. 

At December 31, 2023, 2022 and 2021, the Entity had contracted the financial instruments 
shown in the table above.

142

ALSEA     AR     2023 
 
 
 
 
 
 
f.  Interest rate risk management

The Entity faces certain exposure to the volatility of interest rates as a result of contracting 
bank and public stock exchange debt at fixed and variable interest rates. The respective risks 
are monitored and evaluated monthly on the basis of: 

-  Cash flow requirements 
-  Budget reviews 
-  Observation of the market and interest rate trends in the local market and in the 

countries in which Alsea operates (Mexico, Argentina, Chile and Colombia). 

-  Differences between negative and positive market rates 

The aforementioned evaluation is intended to mitigate the Entity’s risk concerning debt subject 
to floating rates or indicators, to streamline the respective prices and to determine the most 
advisable mix of fixed and variable rates. 

The Corporate Treasury Manager is responsible for monitoring and reporting to the Adminis-
tration and Financial Director any events or contingencies of importance that could affect the 
hedging, liquidity, maturities, etc. of DFI's. He in turn informs Alsea's General Management of 
any identified risks that might materialize. 

The type of derivative products utilized and the hedged amounts are in line with the internal risk 
management policy defined by the Entity's Corporate Practices Committee, which contemplates an 
approach to cover foreign currency needs without the possibility to carry out speculative operations. 

At December 31, 2023, the Entity has a total debt of $26,120 million pesos, this debt was 
contracted at a fixed rate and a variable rate; in addition to the above, it was decided to apply 
a risk management strategy in order to you mitigate the fluctuations of the interest rate staying 
in a mix of rates where 61% is fixed at a weighted rate of 9.43%%, and 39% at a variable rate, 
this strategy has generated a positive result for the Entity. 

-  Interest rate swap contracts 

  According to contracts for swaps of interest (Interest Rate Swap - ISR), the Entity agrees to 
exchange the difference between the amounts of the fixed and variable rates calculated 
on the agreed notional amount.

Such contracts allow the Entity to mitigate interest rate change risks on the fair value of the 
debt issued at a fixed interest rate and the exposure to cash flows on the debt issued at a 
variable interest rate. The starting price of the swaps of interest at the end of the period being 
reported is determined by discounting future cash flows using the curves at the end of the 

period being reported and the credit risk inherent to the contract, as described further on in 
these consolidated financial statements. The average interest rate is based on current balances 
at the end of the period being reported. 

The following table shows a quantitative description of exposure to interest rate risk based 
on interest rate forwards and options agreements contracted by the Entity, in effect as of 
December 31, 2023, 2022 and 2021. 

Underlying / 
reference variable 

Notional amount/
face value (thousands of USD) 

Fair value 
(thousands of USD) 

Type of 
derivative, 
security 
or contract Position 

Objective 
of the
hedging 

2023
current 

2022
current 

2021
previous 

2023
current 

2022
current

2021
previous 

2023
current 

2022
current 

2021
previous 

IRS Plain 
Vanilla

IRS Plain 
Vanilla

Capped 
IRS

Long 

Coverage

Long 

Economic

Long 

Economic

11.50% - 
TIIE 28 d

10.76% - 
TIIE 28 d

5.7150% - 
TIIE 28 d

11.50% - 
TIIE 28 d

10.76% - 
TIIE 28 d

5.7150% - 
TIIE 28 d

11.50% - 
TIIE 28 d

10.76% - 
TIIE 28 d

5.7150% - 
TIIE 28 d

33,674,856 9,789,783

4,014,594

$ 1,150,255

410,654

$

301,068

-

-

1,307,507

302,500 7,093,020

1,255,007

$

$

$

$

-

-

7,865

$ (241,349)

$

$

(4,883)

5,683

The following table details quantitatively the instrument contracted for the senior bond issued 
in dollars with a value of $500 million outstanding as of December 31, 2023: 

Instrument 

Coupon Only Swap 

Call Spread

Principal Only Swap

Coupon Only Swap

Notional 
(Miles USD) 

Notional   
(Miles MXP)

Rate 

Closing 
date 

Expiring 
date 

8.2750%

2.3970%

5.1675%

TIIE 28D + 
0.7100%

428,931

8,093,928 Jan 20, 2023  Dec 16, 2024 

257,358

6,176,606

Jan 05, 2022  Dec 08, 2026 

171,512

3,557,416

Jan 10, 2022  Dec 14, 2026 

232,727

4,308,468 Feb 16, 2023  Dec 14, 2025 

Coupon Only Swap

8.7300%

232,727

4,308,468 Feb 16, 2023  Dec 14, 2025 

Coupon Only Swap

9.1800%

215,000

3,893,650 Mar 30, 2023  Dec 14, 2026 

Coupon Only Swap

8.9800%

215,000

3,874,300 Mar 31, 2023  Dec 16, 2024 

143

ALSEA     AR     2023 
 
 
1.  Analysis of interest rate sensitivity 

The following sensitivity analysis has been determined on the basis of the exposure to 
interest rates of derivative instruments and of non-derivative instruments at the end of 
the period being reported. In the case of variable rate liabilities, an analysis is prepared 
assuming that the amount of the liability held at the end of the period being reported has 
been the amount of the liability throughout the year. 

•  The first stress scenario considered by the Entity’s management is a 200 bps increase in the 
28-day TIIE reference rate while the rest of the variables remain constant. With the mix in 
the hedging portfolio of plain vanilla interest rate swaps and the swaptions contracted at 
the December 31, 2023 close, the increase in financial costs is of approximately $47.4 million.  

•  A 150 bps increase in the 28-day TIIE rate represents an increase in the financial cost of 
approximately $35.5 million, which poses no risk to the Entity's liquidity nor gives rise to a 
negative effect on the business's operations or in assuming commitments for contracting 
interest rate derivative financial instruments. 

•  Lastly, the scenario with a 100 bps increase in the 28-day TIIE reference rate would have 

a positive effect on the financial cost of approximately $23.7 million.  

The previous scenarios were carried out on the bank and stock market debt contracted in 
Mexican pesos with 28-day TIIE floating rate.

g.  Credit risk management 

Credit risk refers to the uncertainty of whether one or several of the counterparties will comply 
with their contractual obligations, which would result in a financial loss for the Entity. The Entity 
has adopted the policy of only operating with solvent institutions and obtaining sufficient 
collateral, when deemed necessary, as a way to mitigate the risk of financial loss caused by 
non-compliance. 

The Entity has identified in its portfolio a credit risk among its derivative financial instruments 
designed as cash flow hedges, since are measured at fair value. 

The Entity's exposure and the credit ratings of its counterparties are supervised on a regular basis. 
The maximum credit exposure levels allowed are established in the Entity's risk management 
internal policies. Credit risk over liquid funds and derivative financial instruments is limited 
because the counterparties are banks with high credit ratings issued by accepted rating agencies. 

In order to reduce to a minimum, the credit risk associated to counterparties, the Entity contracts 
its financial instruments with domestic and foreign institutions that are duly authorized to 
engage in those operations and which form part of the Mexican Financial System. 

With respect to derivative financial instruments, the Entity signs a standard agreement approved 
by the International Swaps and Derivatives Association Inc. with each counterparty along with 
the standard confirmation forms for each operation. Additionally, the Entity signs bilateral 
guarantee agreements with each counterparty that establish the margin, collateral and credit 
line policies to be followed. Such agreements, commonly known as "Credit Support Annexes", 
establish the credit limits offered by credit institutions that would apply in the event of negative 
scenarios or fluctuations that might affect the fair value of open positions of derivative financial 
instruments. Such agreements establish the margin calls for instances in which credit facility 
limits are exceeded. 

In addition to the bilateral agreements signed further to the ISDA maser agreement, known 
as Credit Support Annexes (CSA), the Entity monitors the favorable or negative fair value on a 
monthly basis. Should the Entity incur a positive result, and that result be considered material 
in light of the amount, a CDS could be contracted to reduce the risk of breach by counterparties. 

The methodologies and practices generally accepted in the market and which are applied 
by the Entity to quantify the credit risk related to a given financial agent are detailed below. 

1.-  Credit Default Swap, the credit risk is quantified based on the quoted market price. The 
CDS is the additional premium that an investor is willing to pay to cover a credit position, 
meaning that the risk quantification is equal to this premium. This practice is utilized as 
long as quoted CDS are available on the market. 

2.  Issuance Credit Spread, if issuances are available for quotation on different financial 
markets, the credit risk can be quantified as the difference between the internal rate of 
return of the bonds and the risk-free rate.  

3.  Comparable items, if the risk cannot be quantified by using the above methodologies, 
the use of comparable items is generally accepted; i.e., the use of entities or bonds of 
the sector that the company wishes to analyze as a reference.

The Entity has the policy of monitoring the volume of operations contracted with each 
institution, in order to avoid margin calls and mitigate credit risks with counterparties. 

144

ALSEA     AR     2023 
 
 
 
 
 
 
 
 
At the close of December 31, 2023 and 2022, the Entity has incurred in 104 and 53 margin 
calls just in 2023, 2022 and 2021, respectively.  

At December 31, 2023, 2022 and 2021, the Entity has recorded no breaches to the agreements 
signed with different financial entities for exchange rate hedging operations. 

As of December 
31, 2023 

Average 
effective 
interest rate

Up to 1 
year 

Up to 2 
years 

Up to 3 
years 

Up to 4 
years 

Long-term debt 

7.58%

$

388,217

$

1,200,164

$

3,627,948

$

-

$

Debt 
instruments 

Financial 
leasing 

Derivates 

Suppliers 

Factoring of 
suppliers (1) 

Accounts 
payable 
creditors 

Accumulated 
expenses and 
employee 
benefits 

Sale of 
non-controlling 
interest 

The Entity's maximum exposure to credit risk is represented by the carrying value of its 
financial assets. At December 31, 2023, 2022 and 2021, that risk amounts to $2,390,935, 
$1,973,357 and $1,7723,363, respectively. 

The credit risk generated by the management of the Entity’s temporary investments 
reflects its current investment policy, which has the following objectives: I) enhance 
resource efficiency, and II) mitigate the credit risk. In order to fulfill these objectives, 
certain guidelines and maximum amounts were established for counterparties, instruments 
and periods within the Entity’s policies.

All transactions performed in Mexican pesos and foreign currency are supported by an 
outline brokerage agreement duly executed by both parties with regulated institutions 
belonging to the Mexican Financial System, which have the guarantees required by the 
Entity and recognized credit ratings. The only instruments authorized for temporary 
investments are those issued by the federal government, corporate and banking institutions 
under the repurchase modality. 

h.  Liquidity risk management 

The ultimate responsibility for managing liquidity lies in the Financial Director, for which purpose 
the Entity has established policies to control and follow up on working capital, thus making it 
possible to manage the Entity's short-term and long-term financing requirements. In keeping this 
type of control, cash flows are prepared periodically to manage risk and maintain proper reserves, 
credit lines are contracted and investments are planned. 

The Entity's main source of liquidity is the cash earned from its operations. 

The following table describes the contractual maturities of the Entity's financial liabilities considering 
agreed payment periods. The table has been designed based on undiscounted, projected cash 
flows and financial liabilities considering the respective payment dates. The table includes the 
projected interest rate flows and the capital disbursements made towards the financial debt 
included in the consolidated statements of financial position. If interest is agreed at variable 
rates, the undiscounted amount is calculated based on the interest rate curves at the end of 
the period being reported. Contractual maturities are based on the minimum date on which the 
Entity must make the respective payments. 

Up to 5 
years or 
more 

-

-

Total

$

5,216,329

20,903,791

8.13%

1,350,000

1,000,000

11,109,500

7,444,291

4.00%

3,315,031

-

4,265,968

1,501,931

4,172,708

7,030,557

2,762,529

1,328,149

-

-

-

-

2,578,360

2,210,023

7,550,917

18,416,860

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

1,328,149

4,265,968

1,501,931

4,172,708

7,030,557

1,123,439

-

Total

$

23,147,851

$

6,290,842

$

17,315,808

-

$

9,654,314

-

$

-

1,123,439

7,550,917

$

63,959,732

145

ALSEA     AR     2023 
 
 
 
 
As of December 
31, 2022 

Average 
effective 
interest rate

Up to 1 
year 

Up to 2 
years 

Up to 3 
years 

Up to 4 
years 

Up to 5 
years or 
more 

As of December 
31, 2021 

Total

Average 
effective 
interest rate

Up to 1 
year 

Up to 2 
years 

Up to 3 
years 

Up to 4 
years 

Up to 5 
years or 
more 

Total

Long-term debt 

6.46%

$

1,277,638

$

1,512,168

$

1,420,744

$

829,848

$

-

$

5,040,398

Long-term debt 

6.48%

$

1,638,000

$

3,651,966

$

3,157,355

$

3,057,287

$

2,146,131

$

13,650,739

Debt 
instruments 

Financial 
leasing 

Derivates 

Suppliers 

Factoring of 
suppliers (1) 

Accounts 
payable 
creditors 

Accumulated 
expenses and 
employee 
benefits 

Sale of 
non-controlling 
interest 

9.14%

-

1,200,449

1,000,000

2,650,000

17,897,991

22,748,440

8.00%

4,103,865

3,503,867

2,980,936

2,493,175

8,742,595

21,824,438

Debt 
instruments 

Financial 
leasing 

8.13%

1,000,000

-

1,350,000

820,490

14,907,850

18,078,340

4.00%

4,415,950

3,564,491

3,326,858

2,851,593

9,604,382

23,763,274

-

691,056

4,252,803

1,375,794

4,861,118

5,667,413

-

-

-

-

-

1,123,439 

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

691,056 

Derivatives 

4,252,803

Suppliers 

1,375,794

4,861,118

5,667,413

1,123,439

Factoring of 
suppliers (1) 

Accounts 
payable 
creditors 

Accumulated 
expenses and 
employee 
benefits 

Sale of 
non-controlling 
interest 

-

305,968

2,971,439

1,007,798

4,446,604

3,854,182

-

-

-

-

-

-

-

-

-

-

-

1,272,474

-

-

-

-

-

-

-

-

-

-

-

-

305,968

2,971,439

1,007,798

4,446,604

3,854,182

1,272,474

Total

$

21,538,631

$

8,030,979

$

5,401,680

$

5,973,023

$ 26,640,586

$ 67,584,899

Total

$

19,333,973

$

7,522,425

$

9,106,687

$

6,729,370

$ 26,658,363

$ 69,350,818

(1)  The policy of payment to suppliers is 90 days, for which the Entity signed financial factoring contracts backed 
by credit lines with financial institutions, through which a supplier can contact the financial institution to 
collect the any invoice in particular, previously approved by Alsea, before the payment date, which ends the 
payment obligation of Alsea to the supplier; in turn, Alsea will settle the balance to the financial institution 
on the due date for the invoice, in accordance with the terms previously agreed with the supplier. This 
transaction has no cost to Alsea, provided that the balances are liquidated in a timely manner, the balances 
not settled in a timely manner will be subject to a default interest that will be determined by the financial 
institution; Additionally, Alsea receives a commission for the balances discounted by the suppliers. These 
amounts have been classified as factoring of suppliers in the statement of financial position. 

146

ALSEA     AR     2023i.  Fair value of financial instruments 

During the period there were no transfers between level 1 and 3. 

This notes provides information on the manner in which the Entity determines the fair values 
of the different financial assets and liabilities. 

(1) The fair value is presented from a bank's perspective, which means that a negative amount 

represents a favorable result for the Entity.

Some of the Entity's financial assets and liabilities are valued at fair value at each reporting 
period. The following table contains information on the procedure for determining the fair 
values of financial assets and financial liabilities (specifically the valuation technique(s) and 
input data used).

Financial assets/liabilities 

Fair value (1)(2) 
Figures in thousands of USD

Fair value 
hierarchy 

2023

2022

2021

1) Forwards and currency options 
agreements 

$

(121,313) $

(38,978) $

-

Nivel 2

Valuation technique(s) 
and main input data 

Plain vanilla forwards are calculated based on discounted cash flows 
on forward exchange type bases. The main input data are the Spot, 
the riskfree rates in MXN and USD + a rate that reflects the credit 
risk of counterparties. In the case of options, the methods used are 
Black and Scholes and Montecarlo digital and/or binary algorithms.

2) Interest rate swaps

$ (1,206,836) $

409,945 $

5,662 Nivel 2

Valuation technique(s) 
and main input data 

Discounted cash flows are estimated based on forwards interest 
rates (using the observable yield curves at the end of the period 
being reported) and the contractual rates, discounted at a rate that 
reflects the credit risk of the counterparties. 

(2) The calculation or valuation agent used is the same counterparty or financial entity with 
whom the instrument is contracted, who is asked to issue the respective reports at the 
month-end closing dates specified by the Entity. 

(3) Techniques and valuations applied are those generally used by financial entities, with 
official price sources from banks such as Banxico for exchange rates, Proveedor Integral 
de Precios (PIP) and Valmer for supply and databases of rate prices, volatility, etc. 

In order to reduce to a minimum, the credit risk associated with counterparties, the 
Entity contracts its financial instruments with domestic and foreign institutions that 
are duly authorized to engage in those operations.  

In the case of derivative financial instruments, a standard contract approved by the Inter-
national Swaps and Derivatives Association Inc. (ISDA) is executed with each counterparty; 
the standard confirmation forms required for each transaction are also completed.  

Likewise, bilateral guarantee agreements are executed with each counterparty to determine 
policies for the margins, collateral and credit lines to be granted.  

This type of agreement is usually known as a “Credit Support Annex”; it establishes the 
credit limits that financial institutions grant to the company and which are applicable 
in the event of negative scenarios or fluctuations that affect the fair value of the open 
positions of derivative financial instruments. These agreements establish the margin 
calls to be implemented if credit line limits are exceeded.  

Aside from the bilateral agreements attached to the ISDA outline agreement known as 
the Credit Support Annex (CSA), the Entity monthly monitors the fair value of payable or 
receivable amounts. If the result is positive for the Entity and is considered relevant due 
to its amount, a CDS can be contracted to reduce the risk of counterparty noncompliance.  

The Entity has the policy of monitoring the number of operations contracted with each 
of these institutions so as to avoid margin calls and mitigate the counterparty credit risk. 

At December 31, 2023, 2022 and 2021, the Entity has not received any margin calls and 
does not have any securities given as a guarantee with counterparties as interest rate 
hedges. Furthermore, it did not record any instances of noncompliance with the contracts 
executed with different financial institutions for operations involving interest rate hedges. 

147

ALSEA     AR     2023 
 
 
 
 
 
 
j.  Fair value of financial assets and liabilities that are not valued at fair value on a recurring 

basis (but that require fair value disclosure) 

Except for the matter described in the following table, Management considers that the carrying 
values of financial assets and liabilities recognized at amortized cost in the consolidated 
financial statements approximate their fair value: 

Financial liabilities 2023 

Financial liabilities maintained at amortized cost: 

Current maturities of long-term debt 

Current obligation under finance leases 

Debt instruments 

2023

2022

2021

Long-term debt, not including current maturities 

Financial 
liabilities 

Carrying 
value

Fair
value 

Carrying 
value

Fair
value

Carrying 
value

Fair
value

Obligation under finance leases 

Debt instruments 

Financial 
liabilities 
maintained at 
amortized cost: 

Total

Suppliers 

$

4,265,968

$

4,265,968

$

4,252,803

$

4,252,803

$

2,971,439

$

2,971,439

Factoring of 
suppliers 

1,501,931

1,501,931

Bank loans 

388,217

542,514

1,375,794

1,277,638

1,375,794

1,620,976

Financial liabilities 2022 

1,007,798

1,007,798

Financial liabilities maintained at amortized cost: 

1,638,000

1,899,197

Current maturities of long-term debt 

Obligation 
under finance 
leases 

Long-term 
bank loans 

Non-current 
financial lease 
liabilities 

Debt 
instruments 

3,315,031

3,315,031

4,103,865

4,103,865

4,415,950

4,415,950

Current obligation under finance leases 

Debt instruments 

Long-term debt, not including current maturities 

4,828,112

5,680,772

3,762,760

4,160,393

12,012,739

13,338,888

Obligation under finance leases 

15,101,829

15,101,829

17,720,573

17,720,573

19,347,324

19,347,324

20,903,791

21,054,728

22,748,440

22,211,789

18,078,340

18,504,850

Debt instruments 

Total

Total

$

50,304,879

$

51,462,773

$

55,241,873

$

55,446,193

$

59,471,590

$

61,485,446

Level 2 

$

388,217

3,315,031

4,828,112

15,101,829

1,123,439

20,903,791

$

45,660,419

Level 2 

$

1,277,638

4,103,865

3,762,760

17,720,573

1,123,439

22,748,440

$

50,736,715

148

ALSEA     AR     2023 
Financial liabilities 2021 

Financial liabilities maintained at amortized cost: 

Current maturities of long-term debt 

Current obligation under finance leases 

Debt instruments 

Long-term debt, not including current maturities 

Obligation under finance leases 

Option to sell the non-controlling interest 

Debt instruments 

Total

Valuation  

Level 2 

22. Stockholders’ equity 

$

1,638,000

Following is a description of the principal features of the stockholders' equity accounts: 

4,415,950

a.  Capital stock structure 

1,000,000

12,012,739

19,347,324

1,272,474

17,078,340

The movements in capital stock and premium on share issue are shown below: 

Figures as of December 31, 2022 

838,578,725 $

478,749 $

8,676,827

Number of 
actions 

Thousands 
of pesos 
social capital 

Premium in 
issuance of 
shares 

Placement of actions 

$

56,764,827

Figures as of December 31, 2022 

Placement of actions 

- 

838,578,725

(23,506,079)

-

478,749

(11,753)

(1,417)

8,675,410

(949,682)

a) Description of valuation techniques, policies and frequency: 

The derivative financial instruments used by Alsea (forwards and swaps) are contracted to 
reduce the risk of adverse fluctuations in exchange and interest rates. Those instruments 
require the Entity to exchange cash flows at future fixed dates on the face value or reference 
value and are valued at fair value. 

b) Liquidity in derivative financial operations: 

1.  The resources used to meet the requirements related to financial instruments, will come 

from the resources generated by Alsea. 

2.  External sources of liquidity: No external sources of financing will be used to address 

requirements pertaining to derivative financial instruments. 

Figures as of December 31, 2023 

815,072,646 $

466,996 $

7,725,728

The fixed minimum capital with no withdrawal rights is comprised of Class I shares, while the 
variable portion is represented by Class II shares, and it must in no case exceed 10 times the 
value of the minimum capital with no withdrawal rights. 

The National Banking and Securities Commission has established a mechanism that allows 
the Entity to acquire its own shares in the market, for which purpose a reserve for repurchase 
of shares must be created and charged to retained earnings. 

Total repurchased shares must not exceed 5% of total issued shares; they must be replaced in 
no more than one year, and they are not considered in the payment of dividends.  

The premium on the issuance of shares is the difference between the payment for subscribed 
shares and the par value of those same shares, or their notional value (paid-in capital stock 
divided by the number of outstanding shares) in the case of shares with no par value, including 
inflation, at December 31, 2012.  

Available repurchased own shares are reclassified to contributed capital. 

149

ALSEA     AR     2023 
 
 
 
During the Ordinary and Extraordinary General Shareholders' Meeting held on April 27, 2023, it 
was agreed to cancel 4,927,000 common shares repurchased in the market, equivalent to $202,300 

b.  Following is the detail of the Non-Controlling interest of the main subsidiaries of the Entity: 

During the Ordinary and Extraordinary General Shareholders' Meeting held on February 1, 
2023, it was agreed to cancel 18,579,079 ordinary shares repurchased in the market, an amount 
equivalent to 2.2% of the total shares in circulation. 

Percentages of the 
non-controlling interest 

Income (loss) attributable   
to the non-controlling interest 

Accumulated non-controlling 
interest 

Subsidiary 

Country 

2023

2022

2021

2023

2022

2021

2023

2022

2021

Available repurchased shares are reclassified to contribute capital. 

b.  Stockholders’ equity restrictions 

I.  5% of net earnings for the period must be set aside to create the legal reserve until it 
reaches 20% of the capital stock. At December 31, 2023, 2022 and 2021, the legal reserve 
amounted to $100,736, which amount reaches the required 20%. 

II.  Dividends paid out of accumulated profits will be free of ISR if they come from the CUFIN 
and for the surplus 30% will be paid on the result of multiplying the dividend paid by 
the update factor. The tax arising from the payment of the dividend that does not come 
from the CUFIN will be charged to the Entity and may be credited against the corporate 
ISR for the following two years. 

Food 
Service 
Project, 
S.L. (Grupo 
Zena) (2)

Operadora 
de 
Franquicias 
Alsea, S.A. 
de C.V. (1)

Estrella 
Andina, 
S.A.S.

Spain 

23.23% 23.23% 23.23% $

55,700

$

(58,261)

$

(51,276)

$

789,108

$

839,700 $

934,191

Mexico 

-

-

-

-

-

-

-

-

Colombia 30.00% 30.00% 30.00%

4,549

7,666

851

87,912

108,825

92,447

23. Non-controlling interest 

a.  Following is a detail of the non-controlling interest. 

Ending balance at December 31, 2021 

Equity in results for the year ended December 31, 2021 

Other movements in capital 

Ending balance at December 31, 2021 

Other movements in capital 

Ending balance at December 31, 2022 

Equity in results for the year ended December 31, 2023 

Other movements in capital 

Amount 

$

1,330,446

(50,660)

(244,863)

1,034,923

(83,912)

951,011

59,267

(69,657)

Ending balance at December 31, 2023 

$

940,621

(1)  On June 28, 2021, the entity purchased shares that represent 20% of the non- controlling interest of 
Operadora de Franquicias Alsea, S.A.P.I. de C.V., thereby increasing its participation in that entity to 100%. 
The amount of the transaction was for $30,254, which is equivalent to the book value, so a goodwill is 
not generated.  

(2) In September 2021, the Entity, Alia Capital Partners and Bain Capital Credit agreed to invest in a noncontrolling 
interest of 21.1% in Food Service Project, S.A. (Alsea Europa). Following this investment, Alsea holds equity 
of 76.8% (formerly 66.2%), while Alia Capital Partners and Bain Capital Credit will indirectly hold equity of 
10.6%, and the remaining minority shareholders represent 12.7%. The Entity’s outlay was 55 million euros 
(equal to $1,205,703), which represents 10.5% of the noncontrolling interest. Similarly, reimbursements of 
$92.4 million pesos were also obtained. Based on this agreement, the Entity renegotiated its PUT - CALL 
options in the following manner: 

a)  Deadline of December 31, 2026. 
b)  The Entity has an enforceable and optional “Call Option” as of the third year. 
c)  The weekly payment of a coupon (4.6% per year) payable until the date on which the “Put Option” is 

exercised. 

d)  The Entity has the possibility of settling the obligation through the exchange of shares or cash. 

150

ALSEA     AR     2023 
 
 
  On February 26, 2024, a share purchase agreement was signed between Alsea S. A. B.  de C. V. (Alsea) 
and the minority shareholders of Food Service Project SL (FSP), a subsidiary of Alsea and operator of 
various brands in Europe. With this agreement, Alsea acquires 23.23% of the minority stake in FSP. The 
terms of the purchase are disclosed in note 32 on subsequent events. 

25. Revenues 

2023

2022

2021

24. Earnings per share 

Revenues from the sale of goods 

$

73,519,878 $

66,865,480 $

52,009,161

Services* 

Royalties

1,963,468

747,702

1,240,480

725,345

796,408

573,900

Basic earnings per share is calculated by dividing the net profit for the period attributable to 
the controlling interest holders of ordinary capital by the average weighted number of ordinary 
shares outstanding during the period.  

Total

$

76,231,048 $

68,831,305 $

53,379,469

Diluted earnings per share is calculated by dividing the net profit attributable to controlling interest 
holders of ordinary capital (after adjusting for interest on the convertible preferential shares, if 
any) by the average weighted ordinary shares outstanding during the year plus average weighted 
ordinary shares issued when converting all potentially ordinary diluted shares to ordinary shares. 
For the years ended December 31, 2023, 2022 and 2021, the Entity has no potentially dilutive shares, 
for which reason diluted earnings per share is equal to basic earnings per share.  

The following table contains data on income and shares used in calculating basic and diluted 
earnings per share: 

* Includes merchandise revenue through digital platforms.

26. Cost of sales  

The costs and expenses included in other operating costs and expenses in the consolidated 
statements of income are as follows: 

Food and beverage of costs 

$

22,452,021 $

20,379,321 $

14,985,941

2023

2022

2021

2023

2022

2021

Royalties of costs 

Other costs 

153,156

496,354

138,774

442,544

121,368

483,965

Net profit (in thousands of Mexican pesos): 

Attributable to shareholders 

$

2,982,351 $

1,737,928 $

734,185

Shares (in thousands of shares): 

Weighted average of shares outstanding

814,268

838,579

838,579

Basic and diluted net income per 
share of continuous and discontinued 
operations (cents per share) 

Basic and diluted net income per 
share of continuous operations 
(cents per share) 

$

$

3.66 $

2.07 $

0.88

3.66 $

2.07 $

0.88

Total

$

23,101,531 $

20,960,639 $

15,591,274

151

ALSEA     AR     2023 
 
27. Other operating expenses 

Other operating expenses included in the consolidated statements of income are as follows: 

Commission aggregators 

$

1,035,010 $

882,896 $

2023

2022

353,441

729,381

1,164,328

54,557

131,794

224,867

839,412

981,045

156,472

226,594

1,913,877

1,763,559

1,624,167

2021

566,550

196,234

164,654

(111,140)

59,589

109,363

Fees 

Insurance 

Taxes and rights 

Occupancy expenses 

Distribution 

Other expenses 

Total

$

5,382,388 $

5,074,845 $

2,609,417

28. Balances and transactions with related parties 

Officer compensations and benefits 

The total amount of compensation paid by the Entity to its directors and principal officers for 
the fiscal year ended December 31, 2023, 2022 and 2021 was approximately $277,702, $160,217, 
$127,716, respectively.  

This amount includes emoluments determined by the General Assembly of Shareholders of the 
Entity for the performance of their positions during said year, as well as salaries and salaries. 

The Entity continually reviews salaries, bonuses and other compensation plans in order to offer 
its employees competitive compensation conditions.

29. Financial information by segments 

The Entity is organized into three large operating divisions comprised of sales of food and beverages 
in Mexico and South America (LATAM - Argentina, Chile, Colombia and Uruguay) and Europe (Spain, 
Portugal, France, Netherlands, Belgic and Luxemburg) all headed by the same management. 

The accounting policies of the segments are the same as those of the Entity's described in Note 3. 
The Food and Beverages segments in which Alsea in Mexico, Europe and Latin America (LATAM) 
participates are as follows:  

Fast Food: This segment has the following features: i) fixed and restricted menus, ii) food for 
immediate consumption, iii) strict control over individual portions of each ingredient and finished 
product, and iv) Individual packages, among others. This type of segment can be easily accessed 
and therefore penetration is feasible at any location. 

Coffee (Coffee Shops): Specialized shops where coffee is the main item on the menu. The distin-
guishing aspects are top quality services and competitive prices, and the image/ambiance is 
aimed at attracting all types of customers. 

Casual Dining: This segment comprises service restaurants where orders are taken from customers 
and there are also to-go and home delivery services. The image/ambiance of these restaurants is 
aimed at attracting all types of customers. This segment covers fast food and gourmet restaurants. 

The main features of casual dining stores are i) easy access, ii) informal dress code, iii) casual 
atmosphere, iv) modern ambiance, v) simple decor, vi) top quality services, and vii) reasonable 
prices. Alcoholic beverages are usually sold at those establishments. 

Restaurant - cafeteria - (Vips): Is a familiar-type segment and its main characteristic is the hospitality, 
and be close to the client. These restaurants have a wide variety of menus. 

Fast Casual Dining: This is a combination of the fast food and casual dining segments. 

The definition of the operating segments is based on the financial information provided by General 
Management and it is reported on the same basis as those used internally by each operating 
segment. Likewise, the performance evaluations of the operating segments are periodically reviewed. 

Information on the segments for the years ended December 31, 2023, 2022 and 2021 is as follows:  

152

ALSEA     AR     2023 
 
 
 
 
 
 
 
 
Figures in millions of pesos as of December 31, division: 

Food and beverages 
Mexico

Food and beverages 
LATAM

Food and beverages 
Europe

Consolidated 

Food and beverages 
Mexico

Food and beverages 
LATAM

Food and beverages 
Europe

Consolidated 

2023

2022

2021

2023

2022

2021

2023

2022

2021

2023

2022

2021

2023

2022

2021

2023

2022

2021

2023

2022

2021

2023

2022

2021

Income 

$

39,359

$

33,468

$

26,015

$

13,906

$

13,388

$

8,950

$

22,966

$

21,975

$

18,414

$

76,231

$

68,831

$

53,379

Assets 

$

33,746

$

28,608

$

48,976

$

7,968

$

10,029

$

7,738

$

30,564

$

35,755

$

24,123

$

72,278

$

74,392

$

80,837

13,847

12,017

9,160

4,539

4,503

3,033

6,615

5,992

4,560

25,001

22,512

16,753

15,624

13,427

10,634

7,238

6,887

4,173

12,153

11,935

9,508

35,015

32,249

24,315

4,357

3,579

3,395

931

1,002

1,157

2,901

3,121

3,627

8,189

7,702

8,179

5,531

4,445

2,826

1,198

996

587

1,297

927

719

8,026

4,751

6,368

3,940

4,132

3,508

(815)

(363)

(142)

(309)

3,627

3

1,361

237

3,814

-

874

3,041

1,680

59

(59)

(231)

3,135

2

315

684

(51)

Costs 

Operating 
costs 

Depreciation 
and 
amortization 

Utility 
operation 

Interest paid 

Earned 
interests 

Other 
financial 
expenses 

Participation 
in associates 

Income taxes 

Consolidated 
net income 
for the year

Noncontrolling 
interest 

Majority net 
income 

$

$

$

$

$

$

$

$

$

$

2,982

$

1,739

$

735

Assets 

Liabilities 

Investment 
in productive 
assets

Investment 
in associates 

Investment 
in Fixed 
Assets and 
Intangible

180

157

(745)

-

-

877

-

-

-

180

157

132

2,644

1,892

1,425

825

962

192

1,506

1,519

825

4,975

4,373

2,442

Total assets 

$

36,570

$

30,657

$

49,656

$

8,763

$

10,991

$

8,807

$

32,070

$

37,274

$

24,948

$

77,443

$

78,922

$

83,411

Total liability 

$

31,511

$

35,742

$

46,511

$

5,801

$

4,745

$

4,682

$

30,524

$

29,140

$

23,110

$

67,836

$

69,627

$

74,303

30. Foreign currency position 

Assets and liabilities expressed in US dollars, shown in the reporting currency at December 31, 
2023, 2022 and 2021, are as follows: 

Thousands 
of Mexican 
pesos 2023

Thousands 
of Mexican 
pesos 2022

Thousands 
of Mexican 
pesos 2021

$

5,415,419 $

5,631,500 $

5,566,171

(25,872,624)

(28,071,938)

(19,394,119)

Net monetary liability position 

$

(20,457,205) $ (22,440,438) $

(13,827,948)

153

ALSEA     AR     2023 
The exchange rate to the US dollar at December 31, 2023, 2022 and 2021 was $16.9190, $19.47 and 
$20.51, respectively. At April 10, 2023, date of issuance of the consolidated financial statements, 
the exchange rate was $18.0892 to the US dollar. 

The exchange rates used in the different conversions to the reporting currency at December 31, 
2023, 2022 and 2021 and at the date of issuance of these consolidated financial statements are 
shown below: 

Country of origin 2023

Currency 

Closing exchange 
raye

Issuance 
 April 10, 2023 

Argentina

Chile

Colombia

Spain 

Argentinian peso (ARP) 

Chilean peso (CLP) 

Colombian peso (COP) 

Euro (EUR) 

0.0209

0.0191

0.0044

18.6869

0.0012

0.0010

0.2600

17.9137

In converting the figures, the Entity used the following exchange rates: 

Country of 
origin 

Currency 
Recording  Functional  Presentation 

Foreign transaction  

Fast Food Sudamericana, S.A.

Starbucks Coffee Argentina, S.R.L.

Asian Bistro Argentina, S.R.L.

Fast Food Chile, S.A.

Asian Food Ltda,

Argentina

Argentina

Argentina

Chile

Chile

Gastronomía Italiana en Colombia, S.A.S.

Colombia

Operadora Alsea en Colombia, S.A.

Asian Bistro Colombia, S.A.S.

Food Service Project, S.L.

Colombia

Colombia

Spain

ARP

ARP

ARP

CLP

CLP

COP

COP

COP

EUR

ARP

ARP

ARP

CLP

CLP

COP

COP

COP

EUR

MXP

MXP

MXP

MXP

MXP

MXP

MXP

MXP

MXP

Country of origin 2023

Currency 

Closing exchange  
raye

Issuance 
 April 10, 2023 

31. Commitments and contingent liabilities 

Argentina

Chile

Colombia

Spain

Argentinian peso (ARP) 

Chilean peso (CLP) 

Colombian peso (COP) 

Euro (EUR) 

0.1099

0.0227

0.0040

20.7810

0.08202

0.0225

0.0039

19.9975

Country of origin 2021

Currency 

Closing exchange 
raye

Argentina

Chile

Colombia

Spain

Argentinian peso (ARP) 

Chilean peso (CLP) 

Colombian peso (COP) 

Euro (EUR) 

0.1997

0.0241

0.0050

23.3264

Commitments: 

a.  The Entity leases locales to house its stores and distribution centers, as well as certain equipment 

further to the lease agreements entered into for defined periods (see Note 19). 

b)  The Entity has acquired several commitments with respect to the arrangements established 

in the agreements for purchase of the brands.  

c)  In the normal course of operations, the Entity acquires commitments derived from supply 
agreements, which in some cases establish contractual penalties in the event of breach of 
such agreements. 

154

ALSEA     AR     2023Contingent liabilities: 

a.  In September 2014, the Finance Department of Mexico City determined taxable income for the 
company denominated Italcafé, S.A. de C.V. (Italcafé) based on amounts deposited in its bank 
accounts derived from different restaurants owned by Grupo Amigos de San Ángel, S.A. de C.V. 
(GASA), however, that these revenues were accumulated by the latter company giving it all the 
corresponding tax effects , that authority concluded that the observations were partially called 
into effect, and in January 2019, Italcafé brought an action for invalidity against the partial 
favourable decision, trial continues in legal process and in analysis by the Superior Chamber 
of the First Section of the Tax Court who shall be appointed to issue the decision

In June 2023, the company obtained a ruling in the annulment trial favorable to its interests. 
The ruling declares the outright annulment of the resolution determining the tax credit, the 
matter is considered definitively resolved. 

In March 2019, the Tax Administration Service (SAT) determined tax liabilities for GASA and Italcafé 
derived from the review performed for 2010 and 2011, respectively, with regard to the deposits 
made in their bank accounts. Accordingly, the companies filed a motion for reconsideration 
and, in August and November 2019, filed a proceeding for annulment against the rulings issued 
in the motions for reconsideration. The trial continues in its legal process. 

Please note that the former owners of GASA and Italcafé will assume the economic effects 
derived from the aforementioned tax liability due to the terms and conditions established in 
the agreements executed by Alsea with these vendors. 

The tax authorities conducted an inspection of Alsea and its subsidiary, Operadora Alsea de 
Restaurantes Mexicanos, S.A., de C.V. (OARM) for 2014, which primarily focused on tax aspects 
related to the transactions performed to acquire the Vips division from Wal-Mart de México, 
S.A.B. de C.V. that year. 

The tax authorities issued payment requests, the most significant of which requests the payment 
of taxes for alleged income derived from the acquisition of goods from ALSEA for the total 
amount of $3,881 million pesos, including restatement. 

Alsea and its external lawyers consider that there is sufficient evidence to demonstrate that 
the assessments made by the tax authorities are inadmissible and to demonstrate that Alsea 
has complied in a timely manner with its tax obligations with respect to the aforementioned 
sale transaction;  15 June 2022, the Specialised Chamber for Exclusive Resolution on the Merits 
admitted the application for annulment under file number 57/22-ERF-01-7 and granted the outright 
suspension of the execution of the contested resolutions, including the order to unblock the 
company's bank accounts due to the seizure carried out by the collecting authority. Subsequently, 

the defendant authorities replied to the complaint and expanded the questionnaire of the 
expert evidence on valuation offered by the company. This expert evidence is duly integrated 
since the experts of the parties rendered their opinions and the respective extensions. 

The Superior Chamber exercised the power of attraction to resolve the trial, the hearings to 
settle the litigation have been carried out. The matter is currently pending. 

The accounting framework under which the transaction was recorded was in accordance with 
IFRS and in particular in International Financial Reporting Standards 10 (IFRS 10) Consolidated 
Financial Statements, which establish that, in a business combination, the capital gain that 
is part of the carrying amount of an investment of a subsidiary is not recognized separately,  
that is, the goodwill generated by the acquisition of Vips must be presented in conjunction 
with the equity investment in OARM's individual financial statements, as it does not meet the 
definition of a separate asset in the individual financial statements. 

In Alsea's separate financial statements, the acquisition of the VIPS Mark relates solely to the 
acquisition of the intellectual property of the VIPS Mark. 

Alsea applied the accounting or purchase method mentioned in IFRS 3, Business combination, 
which is only applicable in the consolidated financial statements of the acquiring entity, in the 
application of this method the assets and liabilities that are acquired in the purchase of the 
business including the identified intangible assets of the acquired entity were recognized,  The 
assets and liabilities under the above terms are compared with the consideration paid and 
the difference between these values is recorded at the consolidated level as a capital gain. 

Purchase accounting as mentioned above, is a special accounting, relative adjustments are 
recognized only in the consolidated financial statements, they are not recognized in the financial 
statements of the acquired company, nor in the separate financial statements of the acquirer. 

As of December 31, 2023, the company has several active labor lawsuits with a total contingency 
of $776,452. According to the confirmation of their lawyers, there is a possibility that the 
resolution will be complicated and 60% of them may be lost. 

While the company is advised by its attorneys and maintains a strategy for care and its resolution 
in the short term, it has recorded a provision of $481,094 to cover any future disbursements 
related to them. 

The provision is reflected in the accrued expenses and employee benefits section of the 
statement of financial position. 

155

ALSEA     AR     2023 
 
 
 
 
 
 
 
 
 
 
33. Authorization of consolidated financial statement  

The consolidated financial statements were authorized for issuance on April 10, 2024, by Mr. 
Rafael Contreras Grosskelwing, Director of Administration and Finance, consequently they do 
not reflect the events that occurred after that date, and are subject to the approval of the audit 
committee and the ordinary shareholders' meeting of the Entity, who can decide to modify it in 
accordance with the provisions of the General Law of Commercial Companies. 

32. Subsequent events 

On February 26, 2024, a share purchase agreement was signed between Alsea SAB de CV (Alsea) 
and the minority partners of Food Service Project SL (FSP), a subsidiary of Alsea and operator of 
various brands in Europe. 

With this agreement, Alsea acquires 23.23% of the minority interest in the capital of FSP under 
the following terms: 

Acquired minority  

Acquired stake  

Thousands of euros

Britania Investments S.A.R.L. (1)

Familia Arango (2)

ProA Capital Iberian Buyout Fund 
II, F.C.R (1)

Carrot River Holding, S.A.R.L. (3)

TOTAL

10.53%

5.13%

2.57%

5.00%

23.23%

99,243

50,000

25,000

70,000

244,243

(1)  Payable in cash on the date of the transaction 
(2) Payable on December 31, 2024 with interest at 2.5% annual interest 
(3) Payable $30 million Euros on the date of the operation and $40 million Euros on February 28, 2025 with 

interest at 2.5% annual interest. 

To settle the operation, a syndicated loan has been contracted between BBVA and Santander for 
$3,317 million with a maturity period of 3 years, an interest rate of TIIE 28 days with a spread of 
140 bps and a grace period of 1 year for amortization of capital. 

This agreement has replaced the original agreements where there was a purchase option with 
a maximum execution of December 31, 2025 for Britania Investments, ProA Capital and Carrot 
River and December 31, 2026 for the Arango Family. The asset and liability shown in the financial 
statement as Long-term noncontrolling interest put option, as well as the security deposit of 
Carrot River Holding, S.A.R.L., will be canceled and the effects of the acquisition together with 
the share premium paid by That capital will be shown within the assets.

156

ALSEA     AR     2023 
 
information
FOR
investors

Administration and Finance
Federico Rodríguez
+52(55) 7583 2000

Investor Relations and Corporate Affairs
Gerardo Lozoya Latapi
ri@alsea.com.mx
rp@alsea.com.mx
+52(55) 7583 2000

External Auditors
Deloitte
Galaz, Yamazaki, Ruiz Urquiza, S.C.
Av. Paseo de la Reforma 489, 6º Piso
Colonia Cuauhtémoc, C.P.06500,
Alcaldía Cuauhtémoc, CDMX
+52(55) 5080 6000

www.alsea.net

Corporate Offices
Alsea, S.A.B. de C.V.
Avenida Revolución N° 1267, Torre Corporativa, Piso 21
Colonia Los Alpes, C.P. 01040, Delegación Álvaro Obregón
Ciudad de México +52(55) 7583 2000

157

ALSEA     AR     2023