Quarterlytics / Consumer Cyclical / Restaurants / Alsea, S.A.B. de C.V. / FY2016 Annual Report

Alsea, S.A.B. de C.V.
Annual Report 2016

ALSSF · OTC Consumer Cyclical
Claim this profile
Ticker ALSSF
Exchange OTC
Sector Consumer Cyclical
Industry Restaurants
Employees 10,000+
← All annual reports
FY2016 Annual Report · Alsea, S.A.B. de C.V.
Loading PDF…
2016
A nnual Report 

The WINNING
Recipe

Focus on GUESTS

Ingredients:Brand PortfolioBest TalentBest OperatorCutting-Edge Marketing  Innovation and TechnologySynergy and Critical MassSustainabilitySummary

2 

7 

8

10

14

Focus on GUESTS, our winning recipe 

2016 Financial Highlights 

Message from the Chairman of the Board

Message from the CEO  

Operating results

18 Brand Portfolio

24 Best Talent

34 Best Operator

38 Cutting-Edge Marketing  

42 Innovation and Technology

44 Synergy and Critical Mass

48 Sustainability

64 

78 

82

90

Ethics and Corporate Governance  

About this report 

Analysis of results  

Audited Financial Statements 

216

GRI Index

At Alsea, we care about selecting the best ingredients 

to prepare a recipe centered on our deep industry 

knowledge and focused on creating exceptional GUEST 

experiences and thanks to this strategic combination 

we have achieved to create our winning recipe.

Our winning recipe   
The definition of this strategy allows us to set specific indicators 

for each ingredient, with clear goals and results to achieve 

sustainable growth.

2  Alsea  | 2016  ANNUAL REPORT

2016 ANNUAL REPORT  |  Alsea  3

Focus on GUESTSBrand PortfolioBest TalentFocus on GUESTS:Focused culture on our deep industry knowledge focused on creating exceptional GUEST experiencesSustainabilityBest OperatorSynergy and Critical MassCutting-Edge Marketing  Innovation and TechnologyAbout Us 

[G4-9] 

We are the leading Restaurant 

operator in Latin America and Spain, 

with recognized Brands in the Quick 

Service, Coffee Shop, Casual and 

Family Dining segments.

14 Brands
3,195 Units
67,340 Employees

Our business strategy includes a Global Support Center that provides 
Administrative, Development, and Supply Chain processes for all our Units.

Presence 

[G4-6, G4-8, G4-9] 

Our consistent growth allows us to have 
a presence in Mexico, Spain, Argentina, 
Colombia, Chile, and Brazil.

2,215Mexico 499Spain

Alsea's World

Strategic approach  

[G4-56]  

204Argentina

143Colombia

Each goal we set for ourselves is centered on enhancing our 
GUESTS’ experience and satisfaction. Our strategy is built on 
five Values and the seven ingredients that make up our winning 
recipe that allows us to fulfill our:

131Chile

3Brazil

Purpose
Ignite People’s 
Spirit.

4  Alsea  | 2016  ANNUAL REPORT

2016 ANNUAL REPORT  |  Alsea  5

Value proposition

We are a determined community committed to excellence and 
integrity, we maximize synergies to deliver a surprising offer to 
our GUESTS and to make sure that our Restaurants generate 
extraordinary results, contributing with doses of happiness even in 
the smallest details, to fulfill our purpose of igniting people’s spirit. 

The Alsea Culture

Focused on deep knowledge and an exceptional GUEST experience.

Winning
Attitude

Engaged
Leadership

Surprising 
Service

Collaborative 
Spirit

Attention 
to Detail

2016 Financial Highlights

[G4-9, G4-EC1]

Income Statement

Net Sales

Gross Profit

Operating Income

EBITDA(2)

Consolidated Net Profit

Balance Sheet

Total Assets

Cash

Liabilities with Cost

Major Shareholders' Equity

Profibility

ROIC(3)

ROE(4)

Stock Information

Share Price

Earnings per Share

Dividend per Share

Book Value per Share

Shares outstanding (millions)

Operation

Number of Units

Employees

Financial Highlights(1)

CAGR(5) 

Annual 
Growth

2016

%

2015

%

29%

30%

44%

36%

37%

16.8% 37,701.9

100.0% 32,288.4

100.0%

17.1% 25,922.2

68.8% 22,139.1

68.6%

17.6%

2,767.0

7.3%

2,353.8

19.8%

5,155.2

13.7%

4,301.7

9.1%

1,126.5

3.0%

1,032.8

7.3%

13.3%

3.2%

15.7% 37,995.1

113.1%

2,547.8

21.3% 14,839.9

-0.4%

8,910.6

17.2%

12.5%

-0.9%

1.7%

54.0%

-

-0.4%

10.9%

11.7%

59.33

1.19

0.77

10.68

834.3

20%

24%

8.2%

8.9%

3,195

67,340

32,853.5

1,195.8

12,233.3

8,948.2

9.3%

10.4%

59.85

1.17

0.50

10.68

837.5

2,954

61,822

(1) Figures in millions of Mexican pesos (MXN) under IFRS standards, except per share data, the number 

of units, and employees. 
(2) EBITDA means earnings before interest, taxes, depreciation and amortization.  
(3) ROIC is defined as operating income after taxes over net operating investment.

   (total assets - cash and cash equivalents - no cost liabilities). 
(4) ROE is defined as net profit over mayor shareholders’ equity.
(5) CAGR means our Compound Annual Growth Rate between 2011 and 2016. 

6  Alsea  | 2016  ANNUAL REPORT

2016 ANNUAL REPORT  |  Alsea  7

 
 
 
 
 
 
Message from       
the Chairman of    
the Board  

[G4-1, G4-2, G4-13, G4-EC7, G4-EC8]

Dear Shareholders,

On behalf of our Board of Directors and 
our more than 67,000 employees, I want 
to thank you for your continued trust and 
confidence in Alsea. 2016 was another 
great year for Alsea, despite the complex 
global outlook that affected our businesses 
in Mexico, we managed to achieve an 
EBITDA margin of 13.7%, wich represent a 
record figure for the last nine years.

During 2016, we continue with our 
commitment to making Alsea a more 
institutional Company, complying with the 
Code of Best Practices with the highest 
standards of Corporate Governance, 
generating for you, our shareholders, 
greater security and confidence, just as 
we have been doing since our IPO on the 
Mexican Stock Exchange.

A t Alsea, we have the winning recipe that 
cont inues to drive our profitable growth.

At Alsea, we have the right recipe to 
maintain our history of growth, which 
has positioned our Company as the 
leader in the Restaurant industry in 
Mexico, for the last 26 years. Our unique 
business model, which has helped us 
identify the seven pillars that build up 
the basis for our success, will help the 
Company achieve the profitable growth 
forecast we announced as part of our 
goals presented at our Analyst and 
Investors Day on March 8, 2017.

In 2016, we continued to invest in 
programs that benefit society, our 
employees, GUESTS and the environment 
through a Sustainability Model covering 
four key areas, including Quality of Life, 
Responsible Consumption, Environment, 
and Community Support.

Some of our main social programs 
include the "Its on me" Movement 
(Movimiento Va por mi Cuenta), where 
the Alsea Foundation and Brands join 
forces to build and operate dining centers 
for children living in food poverty under 
the “Our Diner” concept.

In 2016, we built another dining center for 
children and served more than 365,000 
meals at our six dining centers in Mexico, 
benefiting more than 2,200 children every 
day, with the help of more than 20,000 of 
our employees and more than MXN 20.5 
million raised for this effort.

We have demonstrated a responsible 
and solid business behavior, we continue 
being part of the Sustainability Index 
of the Mexican Stock Exchange for the 
fourth yer in a row. This year, we also 
joined the Movement for a Healthy Life 
(Movimiento por una Vida Saludable), 
creating value for our business, 
employees, and shareholders alike.

We will face the challenges and 
opportunities that 2017 brings with the 
same passion and collaborative spirit 
that has led Alsea to its market leader 
position. We will continue working with 
our employees to generate the returns 
expected by our shareholders and offer our 
GUESTS experiences that make us proud.

Sincerely yours,

Alberto Torrado Martínez 
Chairman of the Board of Directors

8  Alsea  | 2016  ANNUAL REPORT

2016 ANNUAL REPORT  |  Alsea  9

Message from the 
CEO

[G4-1, G4-2, G4-13, G4-EC7, G4-EC8]

Dear Shareholders,

2016 was another great year for 
Alsea, as we exceeded our sales and 
profitability goals despite the exchange 
rate fluctuations effects produced during 
the second half of the year. These results 
were solid and consistent across our 
Brands and countries we serve, noting 
the progress we continue to make with 
our leadership and team development 
programs. During 2016, we served a 
record number of GUESTS, offering 
them better value proposals and further 
consolidating our leadership position.

Global sales grew to MXN 37.702 billion 
for a 16.8% increase, exceeding our 
minimum target of 15%. This is the 
result of the 8.9% growth in store sales 
and 241 new units, for a total of 3,195 
Restaurants, representing 8.2% growth 
year-over-year. Gross profit was up 
17.1%, and our EBITDA margin grew 
19.8% to MXN 5.155 billion at the end of 
2016, a 40-basis point increase reaching 
13.7%. These results led to an ROIC of 
10.9% and a ROE of 11.7%.

Alberto Torrado Mart ínez  
Chairman of t he B oard of D irector s

We currently have more than 67,000 
employees, who are a key factor in Alsea’s 
progress and success, and the reason 
why we have consolidated our human 
resources strategy and culture while 
improving our training and compensation 
programs by giving them the best work 
tools to improve the GUEST experience 
and our Restaurant operations.

2017 will be a special year for Alsea,  
given that the Board of Directors 
appointed Renzo Casillo as our new 
CEO at the end of 2016, as a strategic 
decision that will consolidate our 
structure and accelerate our Company’s 
institutionalization process. Alsea is ready 
to open a new chapter, and Renzo is the 
right person to guide us into this bright 
future. We are certain that our team, 
coordinated by Renzo, will maintain Alsea’s 
growth, improving margins and helping us 
achieve our goal of being the number one 
Company in the global Restaurant industry.

We will continue with our saving of 
administrative costs and operating 
efficiencies plan in order to through these 
actions we achieve to compensate part 
of the pressure in margins derived from 
the effects we estimated for the year; as 
we face a more volatile and uncertain 
market, we are keeping a very close eye 
on the variables that could impact our 
results, such as exchange rates, interest 
rates, and consumer environment. We 
will also continue to focus on continued 
operational improvements in all our 
establishments, creating value for our 
shareholders and providing the best 
service and value to our GUESTS.

All this will help us achieve the goals 
we have set for 2021, which include a 
compound annual growth rate above 15% 
in terms of total sales, which will allow us 
to ensure an EBITDA margin above 15%.

I am pleased to welcome Renzo and ask 
that he share his vision and outlook for 
Alsea looking forward.

10  Alsea  | 2016  ANNUAL REPORT

2016 ANNUAL REPORT  |  Alsea  11

I am very proud to have joined the Alsea's 
family, a Company with a winning culture, 
a team that is passionate about success 
and has a long history of consistent 
achievements. This is the basis that witll 
help us to achieve the objectives we have 
laid out for the future.

During 2017, we will increase our  
focus on GUESTS by consolidating and 
applying the use of our recipe with 
the seven ingredients comprising our 
winning culture:

1.  Together with our partners, 

strengthen and accelerate the 
development of the best and 
most profitable Brands in the 
countries where we participate.

2.  Have the Best Talent in the 

market, as we focus on attracting, 
maintaining, and developing the 
best human capital.

3. 

 Be the Best Operator, redefining 
the GUESTS' experience and 
becoming even more productive 
and effective.

4. 

Implement the best Cutting-Edge Marketing strategies, focused on increasing 
GUESTS' loyalty and frequency and becoming the Company that has the best 
knowledge of the industry, competition, and consumer.

5.  Use cutting-edge Innovation and Technology tools to facilitate operations 

and provide access to up-to-date information to enhance our decision-making 
processes and forge a closer and more effective relationship with our GUESTS.

6.  Capitalize the Synergy and Critical Mass that we achieve with our solid 

business model.

7.  Align our Sustainability objectives with our operations based on the four 

pillars that characterize our Company: COMMUNITY SUPPORT, RESPONSIBLE 
CONSUMPTION, QUALITY OF LIFE, AND THE ENVIRONMENT.

Our “Alsea's Culture” will continue to play a fundamental role in driving our 
commitment to our employees who are responsible for ensuring that our GUESTS have 
the best experience.

We want to thank all our GUEST and employees for their trust and preference.          
We have the winning recipe, and we will continue using it to reinforce our role as the 
industry leader.

Very best regards,

Alberto Torrado Martínez 
Chairman of the Board of Directors

Renzo Casillo Nielsen 
CEO

Renzo Casillo Niels en  
CEO of Als ea

12  Alsea  | 2016  ANNUAL REPORT

2016 ANNUAL REPORT  |  Alsea  13

Annual Sales

In 2016, we 

successfully 

increased our sales 

by 16.8% compared 

to the previous year.

14  Alsea  | 2016  ANNUAL REPORT

2016 ANNUAL REPORT  |  Alsea  15

Operating ResultsFY16FY1432,28822,78715,698FY13FY1537,70229% CAGR13,520FY12EBITDA

Growth Model

Growth

Organic      
Growth  
•  Same Store Sales

+

Inorganic    

Growth

•  Acquisitions

•  Store Openings

•  Current Brands

•  Current Markets 

•  New Brands

•  New Markets

Margin 
expansions

Operating  
Leverage

•  Same Store Sales 

•  Units

+

Business     

Mix
•  Corporate

•  Franchised

+

Operating 
Efficiencies

•  Cost of Sales

•  Pricing Strategy

•  Sub-franchised

•  Expenses

•  Brands

•  Segments

•  Geographies

•  Synergies

•  Best practices

ROE

* Without considering the effects of the Put / Call options.

16  Alsea  | 2016  ANNUAL REPORT

2016 ANNUAL REPORT  |  Alsea  17

FY16FY144,30213.3%2,80212.3%13.0%FY13FY155,15513.7%34% CAGR1,60911.9%FY122,040EBITDAEBITDA MarginFY16*FY1411.4%7.5%FY13FY15*480 bpsFY1214.5%10.5%15.3%To have the best relevant and profitable 
Brand Portfolio, with the best strategic 
partners, optimizing the global expansion 
potential for each one of these.

Global Brands

Own Brands

4

segments

3,195

total units

2,502

corporate 

693

subfranchises

241

net openings 

+415million GUESTS 

served.

Quick Service Restaurants 

1,590
803Coffee Shops
541
261

Casual Dining Restaurants

Family Dining Restaurants

18  Alsea  | 2016  ANNUAL REPORT

2016 ANNUAL REPORT  |  Alsea  19

Brand Portfolio [G4-4, G4-9]Our Restaurant Distribution  

Presence [G4-9]

4% 4% 0.1%

6%

16%

69%

By Country*

Mexico
Spain
Argentina
Colombia
Chile
Brazil 

* Percentages may not sum to total due to rounding.

10%

7%

8%

29%

21%

25%

By Brand

Domino’s
Starbucks
Burger King
Vips
Foster’s Hollywood
Others*

* Others include: Italianni's (2%), El Portón (2%), Chili's (2%), Archie's (1%), P.F. Chang's (1%), 

   California Pizza Kitchen, Cañas y Tapas, LAVACA, The Cheesecake Factory, II Tempietto (2%).

This year, we opened a record number 
of 158 corporate units. 

Mexico

Spain

Argentina

Colombia

Chile

Brazil

Sales by Segment [G4-9]

4%

4%
13%

13%

22%

22%

38%

38%

Quick Service
Servicio Rápido
Casual Dining
Comida Casual
Coffee Shops
Cafeterías
Family Dining Restaurants
Restaurantes Familiares
Supply Chain
Cadena de Suministro

22%
23%

23%

22%

20  Alsea  | 2016  ANNUAL REPORT

2016 ANNUAL REPORT  |  Alsea  21

Sales by geography

EBITDA by geography

37.702

billion pesos in total 

sales in 2016

22%

20%

58%

Mexico

Spain

Latin America*

* Includes: Argentina, 

Colombia, Chile and Brazil

11%

21%

68%

5.155billion pesos

Mexico

Spain

Latin America*

* Includes: Argentina, 

Colombia, Chile and Brazil

Sales by Brand [G4-9]

4%

4%

7%

4%

8%

Starbucks
Burger King
Domino’s
Vips
Foster’s Hollywood
Cadena de Suministro
Chili’s
Italianni’s
Others

4%

4%

4%

7%

13%

17%

4%

4%

4%

7%

8%

8%

13%

13%

21%

17%

21%

Starbucks
Burger King
Domino’s
Vips
Foster’s Hollywood
Cadena de Suministro
Chili’s
Italianni’s
Others

21%

Starbucks
Burger King
Domino’s
Vips
Foster’s Hollywood
Cadena de Suministro
Chili’s
Italianni’s
Others

17%

22  Alsea  | 2016  ANNUAL REPORT

* Others include: El Portón (2%), P.F. Chang's (2%), California Pizza Kitchen (1%), Archie's (1%),

   Cañas y Tapas, LAVACA, The Cheesecake Factory, II Tempietto (1%).

9%

Adjusted EBITDA by Brand

5%

5%

5%

25%

8%

9%

12%
25%

5%

5%

5%

16%

15%

Starbucks
Domino’s
Vips
Burger King
Foster’s Hollywood
Supply Chain
Italianni’s
Chili’s
Others

Starbucks
Domino’s
16%
Vips
Burger King
Foster’s Hollywood
Supply Chain
Italianni’s
Chili’s
Others

12%

16%

15%

* Others include: P.F. Chang's (2%), El Portón (2%),

   California Pizza Kitchen, Archie's, Cañas y Tapas, LAVACA,

   The Cheesecake Factory, II Tempietto (1%).

In 2016, our EBITDA 

margin was 13.7%, 

a record year for us 

compared to the last 

nine years.

Starbucks
Domino’s
Vips
Burger King
Foster’s Hollywood
Supply Chain
Italianni’s
Chili’s
Others

Challenges:
• Guarantee our growth model 
with the right portfolio of 
Brands.
• Accelerate participation in 
the different markets where 
we have a presence.
• Identify countries, 
segments, and Brands that 
complement our portfolio.

2016 ANNUAL REPORT  |  Alsea  23

5%

5%

5%

8%

9%

25%

8%

12%

15%

We attract, retain and develop the best 
talent in the industry.

In 2016, we employed 

67,340

people from the different 
regions in which we operate.

One of the main 

ingredients in our 

winning recipe is 

making sure we 

have the best talent 

available, as our 

employees create the 

GUEST experience.

Employees

[G4-9, G4-10]

The Collaborative Spirit is part of our success since we use it 
to bring our ideas and talent together to multiply our results. 
Just like every ingredient is special and essential in a recipe, 
so is the contribution of each one of our employees to the 
Company’s growth.

Total Employees by Region 

4% 0%

4%

10%

16%

Mexico: 44,352
Spain: 10,474
Argentina: 6,863
Colombia: 2,794
Chile: 2,684
Brazil: 173

Total Employees by Brand 

2% 2% 2%1%

2%

4%

4%

4%

5%

16%

18%

22%

18%

Domino’s
Vips
Burger King
Starbucks
Italianni’s
Foster’s Hollywood
Chili’s
El Portón
P.F. Chang’s
Centro de soporte
Archie’s
California Pizza 
Kitchen
Others*

* Others Include: Cañas y Tapas, LAVACA, The Cheesecake Factory,

   Supply Chain, II Tempietto.

24  Alsea  | 2016  ANNUAL REPORT

2016 ANNUAL REPORT  |  Alsea  25

Best TalentWe offer job opportunities to everyone with a 

spirit of learning and collaboration.

Talent Attraction

We have programs that guarantee an effective selection process to ensure our 
sustainable, accelerated and profitable business growth.

In Mexico, we created Únete, the Alsea Talent Attraction Center that helps 
Restaurant Managers to implement the process for each establishment and 
making sure all vacancies are filled. 

The Únete Center also provides the following support:

•  Mass recruitment drives for critical establishments and zones 

•  Promoting job vacancies on social networks and job sites 

New Talent

[G4-LA1]

New Hires by Age Group

Under 30 

31-50

Over 51 

In 2016, the growth 

Mexico

Spain

Argentina

Colombia

Chile

Brazil

Total

83%

85%

99%

74%

94%

45%

84%

16%

14%

1%

25%

6%

48%

15%

1%

0%

0%

1%

1%

7%

1%

Internal Promotions

One of the greatest benefits our Company offers is the 
opportunity for multi-Brand growth, providing learning 
opportunities across all operations. 

of our operations 

created more than 

3,000 new jobs.

We seek to help young 
people access the job 
market, which is why   

84%

of our new hires were 
under age 30.

In 2016, we promoted 

9%

employees.

of our

•  Institutional partnerships

Internal Promotions

•  Branding for Alsea and its Brands to attract talent to the Restaurants

In Spain, El trabajo que se adapta a ti (The Job That Best Fits You) 
program helps hire and retain young employees under age 25 for the 
Company, promoting benefits that are attractive to this segment, such as 
offering flexible work schedules so they can work and go to school at the 
same time, ensuring a workplace that is close to their homes, and developing 
skills and talent to help them grow in the business.

Mexico

Spain

Argentina

Colombia

Chile

Brazil

Total

4,488

667

42

252

430

32

5,911

%

11%

7%

1%

9%

15%

18%

9%

We filled 5,911 vacancies with 

internal talent in 2016

26  Alsea  | 2016  ANNUAL REPORT

2016 ANNUAL REPORT  |  Alsea  27

We develop 
our employees’ 
talent by nurturin g 
t heir per sonal an d 
profe ssional gr owt h.

In 2016, we reported a   

63%

management stability rate   

Training

[G4-LA9]

We are committed to the well-being 
of our employees, which is why we 
implement strategies that help nurture 
their growth through training and 
career development plans, focused on 
maximizing their skills and abilities by 
providing the tools they need to reach 
their full potential.

We care about our people’s development 
and stability, which is why we offer our 
managers:

•  Training courses and workshops

•  Career development plans

•  Enhanced compensation plans 
aligning incentives with results

We define our training program based 
on each Brand’s Training Needs Analysis 
(TNA) to offer operational, technical, 
leadership, and personal courses. We also 
apply satisfaction studies to understand 
the impact the training produced on each 
employee in his or her daily activities, 
while also providing suggestions about 
room for improvement.

1,578,113

hours of training

32.7 hours

of training per 
employee

A verage Hours of Training taught by the Support Center

Mexico

Spain

Argentina

Colombia

Chile

Brazil

Average per employee

Women

28.5

25

33.68

6.12

19.5

4

34

30

38.45

6.72

25

4

A verage Hours of Training in Operations 

Average per employee

Women

Mexico

Spain

Argentina

Colombia

Chile

Brazil

249.5

9

1.35

5.5

9

2

266

9

1.59

7

9

2

Men

23

20

28.91

5.52

14

4

Men

233

9

1.12

4

9

2

Preparing the Team of the Future 

High potential employees

Support Center

Mexico

Spain

Argentina

Colombia

Chile

Brazil

* Not Available

219

35

16

2

17

3

%

14%

12%

5%

1%

9%

60%

Operation

1,900

101

NA*

12

251

12

%

4%

1%

NA*

1%

10%

7%

28  Alsea  | 2016  ANNUAL REPORT

2016 ANNUAL REPORT  |  Alsea  29

Culture

The Alsea´s World comprises 14 Brands whose cultures guide the daily 
activities of our Restaurants. Our Brands are embodied in the five Culture 
Values that characterize Alsea, which exemplifies the day-to-day activities 
of our employees and constitute a competitive advantage for the Company, 
reflecting how we look after the business, drive the development of our 
employees and exceed our GUESTS’ expectations.

Winning Attitude:
Showing our passion for excellence to reach even higher goals.

Involved Leadership:
Driving the success of our Restaurants and looking after the business as if it 
were our own.

Surprising Service:
Consistently increasing our standards of satisfaction to serve and surprise.

Collaborative Spirit:
Pooling ideas and talent to create a community that multiplies results.

Attention to Detail:
Continuously improve to consolidate the Alsea experience through 
impeccable execution.

These Values show how we embody our 

Winning Culture that consistently challenges us 

to do a better job, never settle for second best, 

and always exceed our GUESTS’ expectations.

We held the Alsea Ganar es lo Nuestro (Winning is what we do) Convention 
to announce this cultural shift that will help us meet our new goals and the 
course the Company has charted for the next five years. The Convention, 
which was held in Acapulco, Guerrero and presided by the Chairman of the 
Board of Directors and the Alsea Mexico and Alsea International Divisions, 
was attended by the best Restaurant Managers that the Company brought in 
as recognition of their outstanding management skills.

2016 Employee 
Commitment 
(ECO) Survey

At Alsea, we have always been known 
for our focus on our employees. Just as 
we cater to our GUESTS, we also focus 
our attention on our more than 67,000 
employees who are at the heart of this 
organization. In order to ensure an 
exceptional workplace experience, during 
2016 we applied the ECO Survey to 
measure their Commitment; that is, their 
engagement and enthusiasm levels, and 
their emotional connection with Alsea.

The questions on the Engagement Survey 
are directly related to our business 
indicators, such as turnover, product 
quality, GUEST Service, productivity and 
profitability, among others. 

We know that commitment comes 
with time and as a process, leading to 
higher levels of organizational wellness 
producing better results.

% participation

Commitment

Mexico

Spain

Argentina

Colombia

Chile

Brazil

Global

92%

84%

91%

90%

90%

91%

92%

4.03 

3.68 

3.75 

3.72 

3.89 

3.74 

3.92

We achieved 92% global participation and a 3.92 
score (on a scale of 1 to 5). Since this is the first time we’ve 
applied the survey, we will use these results as the baseline to 
set our goals and improve our score with Effective Impact Plans.

30  Alsea  | 2016  ANNUAL REPORT

2016 ANNUAL REPORT  |  Alsea  31

3,054

leaders with access to 
a results report with 
their teams’ commitment 
indicators.

The ECO methodology allows every leader within the Company, 
from Restaurant Managers on up, to see their teams’ 
Commitment level.

According to the ECO methodology, leaders are responsible for 
a 70% commitment level, which is a clear example of how we 
consistently empower Managers to make sure they are applying 
the right leadership skills, in addition to nurturing stronger 
employee engagement levels.

Over the coming year, leaders will be responsible for working 
with their teams to create an Effective Impact Plan to drive 
employee commitment.

Recognition

At Alsea, we value each one of our 
employee’s contributions, and consistently 
create recognition programs to thank 
them for their hard work. These plans 
include the “Best Manager” award for each 
one of our Brands and countries, based on 
the results obtained in Same Store Sales, 
EBITDA, Turnover, GUEST Service, and 
Quality Audits.

The winners of the Best Manager awards 
receive a cash prize and a training trip to 
an Alsea market.

Alsea’s Manager of the Year
Matías Medina
Burger King Argentina,   
with Pablo de los Heros, Country Manager 
for Alsea Argentina

We also select the best of the best who are 

presented with the “Alsea Manager” award 

and a larger cash prize.

Both the Company and our Brands believe that it is vitally 

important to nurture our Brands’ core Values, which is why 

we have specific award programs to thank our employees and 

recognize their hard work.

We also encourage our employees to come up with innovative 
ideas, helping us to constantly import new concepts from one 
country to another. For example, Brazil implemented the Mexico 
“Wok Master” plan, encouraging P.F. Chang’s employees to come 
up with new dishes, which are submitted to votes, with the 
winner being included in the Restaurant menu.

Challenges:
• Cont inue to consolidate t he 
Als ea Culture.
• Create new compens at ion 
models to attract and retain 
t he best talent available.
•  Open academies to 
inst itut ionalize knowledge 
in operat ions, market ing, 
acquisit ions, and real estate.

32  Alsea  | 2016  ANNUAL REPORT

2016 ANNUAL REPORT  |  Alsea  33

To be the Best Operator, redefining the 
GUEST' experience, and becoming even 
more productive and effective, to offer the 
best products, service, image, and value 
in the industry.

"Enlace"

In 2016, we decided to capitalize on the knowledge of our 
Brands by implementing the Liaison or Enlace System, to make 
sure that our Restaurants meet the highest operation and 
experience standards.

This support system for our Restaurants facilitates coordination 
between the strategic departments that have the greatest 
impact on our operations, including the Supply Chain, 
Maintenance, Information, Marketing, Teams, Technology, 
Quality Assurance, and Human Resources.

We offer the highest 

quality standards at 

all our Restaurants 

to make sure our 

customers feel like 

invited GUESTS.

Cloud

Reports

Formats

Activity

Direct Boss

District Manager

GPS

Evidence upload

Regional Director

KPI

Support Areas

Feedback + Interaction = Continuous improvement

Help our Brands reach its full potential

34  Alsea  | 2016  ANNUAL REPORT

2016 ANNUAL REPORT  |  Alsea  35

Best OperatorHow to be the best operator  

By Having the

Best Talent

Operating the

Best Store

Offering the

Best Service

Providing the

Best Experience

All our Restaurants use 

operational evaluations 

that allow us to conduct 

exhaustive health and 

safety analyses. We also 

have a tool to evaluate 

GUEST satisfaction 

by listening to their 

comments.

Challenges:
• Drive traffic by consistently 
redefining and improving 
our GUEST experience.
• Compare and optimize 
productivity and GUEST 
satisfaction metrics.
• Optimize and expand the 
Restaurant supervision 
process and tracking system.

36  Alsea  | 2016  ANNUAL REPORT

2016 ANNUAL REPORT  |  Alsea  37

To implement the best Marketing strategies centerd on 
GUEST loyalty by increasing visit frequency, making 
us the Company that has the best knowledge of the 
industry, the competition, and our GUESTS.

One of the strongest pillars of our 
winning recipe consists of optimizing 
resources through simple, efficient, 
and effective management activities. 
Our Marketing department implements 
innovative advertising, promotion, and 
public relations programs targeting 
each one of our Brand’s key audiences.

These measures contributes to maintain 

the GUEST loyalty,  consequently, to our 

solid Same Store Sales growth.

Right equipment and tools

Well-Timed and
Reliable Information

Decision-Making
Support

Business
Intelligence

Improve
Strategy

Spot New
Opportunities

2016 ANNUAL REPORT  |  Alsea  39

38  Alsea  | 2016  ANNUAL REPORT

Cutting-Edge Marketing  Shared  
Services

Media

Digital

Strategic   
Alliances

Public      

Relations

Market     
Research

GUEST Experience 
& Call Center

CRM
(administration based on the relationship with our GUEST) 
& GUEST Technology 

Goals:
•  Become the Company that has the best knowledge of the industry, the 

competition, and GUESTS.

•  Build a culture, team, skills, and superior information analysis tools, 
resulting in more effective programs to attract and retain GUESTS.

•  Develop digital and technological tools (CRM) to leverage the Alsea 

portfolio and create an ecosystem that promotes loyalty, frequent visits, 
and sales in and among our Brands.

•  Build up our Centers of Expertise in Media, Public Relations, Market 
Research, and Strategic Alliances to add more value to our Brands.

CRM & Customer Technology

We use our loyalty programs to obtain information about our GUESTS’ behavior, our products, and our 
Restaurants.

We have powerful analytical tools that have helped us segment our GUESTS, offering targeted 
communications, according to their individual profiles. 

We have developed a multidisciplinary team that involves technological and analytical staff (Customer 
Technology), strategy (Brand and GUEST Communication) and operational (communication with the Staff of 
the Restaurants) that allows us to have a 360° vision and impact.

Loyalty Programs

In Mexico, we continue to develop our 
Wow Rewards loyalty program, which 
we featured in Vips, El Portón, and The 
Cheesecake Factory in 2016, which 
means that nine of our Brands are now 
part of the program.

Wow Rewards is now part of 5% of 
Alsea’s total transactions and has 
successfully increased the average bill at 
our Brands by more than 30%.

My Starbucks Rewards has one million 
users in Mexico and is present in 25% 
of the Brand’s transactions nationwide, 
with more than 38,000 users in Chile 
impacting 14% of all transactions.

By the end of 2016, 
we had a base of 

500,000

Wow Rewards loyalty 
program users.

Challenges:
• To be the Company with the 
best knowledge about our 
GUESTS, the market, and the 
competition.
• Have the best loyalty and 
analytical skills program.
• Have an experience center that 
adds value to our Brands.

40  Alsea  | 2016  ANNUAL REPORT

2016 ANNUAL REPORT  |  Alsea  41

Use next generation Technology and 
Innovation tools to facilitate the operation 
and provide access to timely information to 
best support our decision-making processes.

Technology 
Tools 

Our goal is to become the digital 
communication leaders as this is a 
priority communication channel for 
many of our GUESTS. We also use 
technology to facilitate Restaurant 
operations and management.

Restaurants

At Alsea, we work hard to ensure that our  Restaurants have 
technological tools that contribute with our GUESTS to having 
an experience that exceeds your expectations.

Management 

We provide ongoing management tools and information to our 
brands team to facilitate the analysis and decision making.

Challenges:
•  To provide our Restaurants 
with technology to ensure the 
best operation and GUEST 
experience.
•  Be the leader in mobile and 
digital strategies.
•  Develop systems that 
optimize and simplify our 
Restaurants’ management and 
support processes. 

2016 Achievements
•  We migrated from the Oracle suite 
to Version 12, ensuring our global 
consolidation in a single process.

•  We released the Enlace mobile tool to 
support our operations “Management 
Model.”

•  We released a tool to promote and 

manage “Digital Coupon” campaigns.

•  We implemented the My Starbucks 

Rewards program in Chile.

•  We added Vips, El Portón and The 

Cheesecake Factory Brands into WOW 
Rewards loyalty program in Mexico.

42  Alsea  | 2016  ANNUAL REPORT

2016 ANNUAL REPORT  |  Alsea  43

Innovation and TechnologyResources, efficiencies, and best practices 
to ensure competitive advantages for each 
Brand in our portfolio, capitalizing on the 
Synergies and Critical Mass we will reach 
with our solid business model.

Our commitments: provide 
the service Restaurants need 
to ensure the proper supply 
of inputs, guaranteeing 
the quality and food safety 
of our products, at the 
best cost, through skilled 
staff members engaged 
in efficient and effective 
operations, supported with 
the best technology by 
building synergies between 
our Brands.

Value Chain    
[G4-12, G4-LA14, G4-LA15, G4-HR5, G4-HR6, G4-HR10, G4-HR11, 
G4-SO3, G4-SO9, G4-SO10] 

At Alsea, we work closely with our supply chain to ensure that 
the products we offer our GUESTS come from reliable suppliers 
who are committed to sustainability activities that are relevant 
to our business.

We also comply with matters related to human rights as a 
priority for everyone who is part of this Company, given that 
these actions produce an impact on all our stakeholders. 

We work hard to 

guarantee that our 

support departments 

create real value by 

providing on-going 

The Legal Charter is a document for our suppliers that aims 
to identify risks and establish courses of action to be taken 
regarding legal issues.

support for our 

Restaurants.

44  Alsea  | 2016  ANNUAL REPORT

2016 ANNUAL REPORT  |  Alsea  45

Synergy and Critical Mass Furthermore, our Purchasing Department has created Supplier Rights and 
Obligations guidelines in which we state that any supplier who violates our 
code of ethics will be declared ineligible for working with the Company and 
subject to the corresponding process.

At the end of 2016, we released our Anti-Corruption Policy, which clarifies 
everything relating to child labor and forced labor.

Quality:  

Certification of plants and distribution 
centers audited in  SQF2*and AIB*.

Cost: 

We generate organizational productivity of more 
than MXN 50 Million, optimizing 20% of the 
positions, and eliminating one organizational level.

Total absorption of inflation in the cost 
per operating box, achieving deflation in 
current pesos against 2015.

Service: 

We improved Restaurant service by more 
than 10 pp. We guarantee the service.

At Alsea, we believe that we still have a long way to go. We are working on 
a Unified Supplier Contract that includes our sustainability standards, which 
will be reviewed by the corresponding area.

We strive to 

implement and be 

recognized as the 

best Supply Chain in 

the Industry.

We are in a constant process of 
consolidation, forging synergies and best 
practices to benefit operations.

We have invested in the Alsea Operations 
Center (COA), which will start operations 
in Mexico City during the second half 
of 2017. This will help us consolidate 
distribution and manufacturing 
operations to guarantee future growth, 
improving service and driving productivity 
and efficiency.

The new COA will have cutting-edge 
technology to drive the integration and 
efficiency of production processes, food 
manufacturing, bakery products, food 
handling quality and control, logistics, 
storage, planning, and supply. 

It will also offer support systems to 
guarantee operational continuity and 
reduce the use of non-renewable energy.

*Safe Quality Food Institute.

*AIB (American Institute of Baking) 

International provides audits, inspections 

and certifications in food safety.

46  Alsea  | 2016  ANNUAL REPORT

Challenges: 
• Consolidate Alsea’s synergies 
and infrastructure as a 
competitive advantage for  
the Brands.
• Implement a global and 
consistent sharing of best 
practices.
• Obtain better skills to 
optimize purchases between 
Brands and countries.

2016 ANNUAL REPORT  |  Alsea  47

Positively impact our surroundings 
through actions that make a difference 
and contribute to social, economic and 
environmental development in the countries 
we operate in.

This is one of Alsea’s five strategic areas, and represent a 
fundamental value for our business. This is how we guarantee 
our contributions to the sustainable economic development 
and social interests, assuming responsibility for the direct and 
indirect impact of our activities on our stakeholders. 

The management model has four commissions, which guarantee 
the implementation, compliance, and evaluation of the 
sustainability plan's objectives, spearheaded by the Company’s 
leaders. Each one of these commissions responds to the needs 
of Alsea’s major stakeholders.

We determine these stakeholders as a result of the impact we 
have on them and vice-versa, considering teamwork to be an 
essential element in driving shared value. 

We have created diverse communication channels we use to know 
their needs and expectations, counting on with constant feedback 
to identify improvement opportunities and work on them.

In 2016, we migrated 

from our Social 

Responsibility strategy 

to our Sustainability 

strategy given the 

need to globalize our 

structure and ensure 

that, in 2017, our 

market plans follow 

the same management 

model.

E mployees

st s

ue

G

n i

t e   p eople’s spirit

I g

Su

pp

lie

r

s

ors
petit
m
Co

s

r

e

d

ol

pirit

s
s
’
e
l
p
o
e
p

e

t

i

n

g

I

h

e

r

a

h

S

munity  S

m
o
C

p p o r t

u

Q

u
alit

y

Su s t a inabilit

y

o

f

L

i

f

e

C

omm i

e e

t

t

E

n

v

i

r

o

m

ent

n

R e s p o

n
o
i
t
p
m
u

s i ble Cons

M

edia

te people’s spirit

ni

Ig

G ov e r n

NGO’s

Co

mm

u

n
it
y

s

or
st
e
v
n
I

I

g

n

i

t

e

p
e
o
p
l
e
’
s
s
p

irit

m ent

Sustainability Structure: 
Sustainability Committee and 
Commissions (Quality of Life, 
Responsible Consumption, 
Enviroment and Community Support) 
Stakeholders
ALSEA’s Purpose

48  Alsea  | 2016  ANNUAL REPORT

2016 ANNUAL REPORT  |  Alsea  49

Sustainability[G4-15, G4-24, G4-25, G4-26, G4-35, G4-36, G4-37, G4-47, G4-49, G4-50] 
 
 
 
 
 
Below are some of the actions and their results from 2016 plans:

We promote the development of our 

employees, offering them conditions 

to help them find the right balance 

between their personal and 

professional life.

Education and Development

Fully aware of the important role education plays in the 
development of our employees, we promote a range of 
programs to help incentivize them to continue their studies.

Alsea's scholarship
This year we offered to our operations talent, Restaurant 
Managers and Assistant Managers who are classified as high 
potential, the chance to finish their undergraduate studies by 
offering them financial support. Alsea covers 67% of the tuition 
fees, and the employee covers the remaining 33%.

Quality    
of Life 

[G4-LA2, G4-LA10]

During 2016, we offered 
scholarships  to 

10%

of our High-Potential 
Managers.

900

school kits donated.

Academic Excellence
For the third consecutive year, we have rewarded the academic 
excellence of our employees’ children by helping them to acquire 
school supplies for their return to class.

Work-Personal Life integration

Through a range of workplace practices and programs, we offer our employees the opportunity to find the right 
balance between their personal and professional lifes, helping to ensure we contribute to their well-being by 
offering them time to spend with their loved ones and/or for personal issues.

•  Día A+ (Mexico) 

Break Off (Argentina)
This consists of an additional day of leave every semester for operations employees.

•  Two consecutive rest days once a month for Restaurant Managers.
•  Staggered schedules, Store Office, maternity, paternity or adoption leaves and birthdays.

50  Alsea  | 2016  ANNUAL REPORT

Wellness

With the objective to protect our 
employees, we offer them flexible 
benefits, occupational health programs, 
alliances with healthcare institutions, 
physical activities, and disease 
prevention. Some of the programs 
implemented during this year include:

The Argentina´s team launched the Alsea 
al Máximo program, as an online benefits 
program featured as a smartphone app 
available to 100% of our employees in 
Argentina to offer entertainment, food, 
shopping and other benefits.

Results:

•  3,243 downloads of 
the smartphone app 

•  24,038 visits 

•  3,152 discount 

coupons requested 

Furthermore, we made an effort to 
promote the importance of ensuring a 
healthy emotional balance for Restaurant 
Managers through tools and awareness 
campaigns to improve their quality of 
life. In Argentina, the Wellness program 
focused on reducing workplace stress 
levels and transforming teams into 
high-performance establishments. The 
program includes a health check-up for 
each Manager and the implementation of 
specific steps for their benefit.

Investing in people today means 

great results in the future.

In Mexico, during 2016, two high-value programs were 
implemented: the Caja de Ahorro Maximiza, which offers our 
employees access to more attractive rates than those offered by 
individual savings plans or banks, benefitting 1,974 employees with 
a net annual rate of 7.45%.

We also launched Financiera Alsea, a program to offer loans for 
our Restaurant, District and Division Managers, as well as Support 
Center employees:

•  Cash Loans: Loans that can be used to cover debts, credit 
cards, unforeseen expenses and personal issues (up to 1 
month’s salary).

•  Car Loans: Loans that can be used to purchase new or used 

cars (up to 6 month’s salary).

* Programs can vary by Region and Brand.

2016 ANNUAL REPORT  |  Alsea  51

Diversity and 
inclusion 

We believe that gender equality and labor 
inclusion are an important part of our 
growth as a Company, which is why we 
promote programs that help us achieve 
the goals we have set in this area.

Gender equality
•  48% of our employees 

are women

Inclusion
•  209 employees with 

disabilities

•  70 elderly employees

Health and Safety 

[G4-LA3, G4-LA5, G4-LA6]

We are in the process of structuring a safety management 
system, aligned with the ISO 18001 standards. In order 
to achieve this goal, our supply chain area, developed the 
documentary structure that outlines the most relevant indicators 
on the subject matter.

We report all incidents in accordance with 
the regulations stipulated by the Mexican 
Ministry of Labor (STPS) and the Mexican 
Institute of Social Security (IMSS). 

We also have:

•  An annual training program that considers topics such as 

workplace safety.

•  A medical program based on requirements for the food 

industry and applicable for our operational area

•  A healthcare campaign which offers treatment to those who 

need it.

•  Internal health and safety brigades based on legal 

requirements and regulations.

•  A medical team for healthcare programs.

Most common injuries: 

•  Contusions 
•  Contractures
•  Sprains 

We expect to reach 

our zero-accident 

goal by 2020.

We promote a balanced lifestyle 

that encompasses the enjoyment 

of quality food that not only meets 

people’s needs but also has positive 

social, environmental and economic 

implications within its lifecycle. 

We promote healthy interactions in 

combination with physical activity.

The nutritional values of 

our main products can be 

found on our website.

Responsible 
Consumpt ion

Responsible 
Communication

Given how important it is for our guests 
to know where the food they are eating 
came from, we ensure that Brand's 
operational strategies guarantee a 
nutritional information transparency, in 
order to offer them products that meet 
their nutritional and wellness needs.

Product, Service, 
Image and Value 

[G4-PR4, G4-PR6, G4-PR9, G4-PR7]

At Alsea, we comply with all applicable 
local regulations in terms of safety, 
quality, and labeling of our products. 
We are committed to exceed the 
expectations of our consumers and the 
requirements of the countries in which 
we operate.

52  Alsea  | 2016  ANNUAL REPORT

2016 ANNUAL REPORT  |  Alsea  53

Our goals for 2017 are:

1. Increase the compliance scope for our 
imported products used as ingredients 
at our Restaurants.

2. Maintain compliance of all pre-

packaged products sold by Alsea.

3. Continue the training to operational 
and marketing collaborators in the 
interpretation of the applicable 
legislation.

4. Keep the nutritional information of 
the major products from our Brands 
up-to-date on our website.

In 2016, we made the labeling review and compliance process 
faster and more efficient by integrating it into the new product 
development process, guaranteeing that 100% of the pre-
packaged products sold at our Restaurants comply with all 
applicable regulations.

Quality, Security and Food Safety  

[G4-PR1, G4-PR2]

At Alsea, our commitment is to meet the needs and expectations      
of our consumers, ensuring compliance with the highest food      
safety standards and product quality at our Restaurants.

We use suppliers who meet international safety standards   
recognized by the Global Food Safety Initiative (GFSI).

Our production and distribution operations use standardized, 
documented and managed systems to guarantee the quality and 
safety of our products.

We have an annual 

food safety training 

program to ensure 

the quality of our 

products throughout 

Achievements in 2016:

the value chain.

•  One of our manufacturing plants (Comisariato) was awarded    

with the SQF certification (Safety Quality Food), which is one       
of the food safety systems recognized by the Global Food    
Safety Initiative.

•  Three Distribution Centers were certified by the AIB (American 
Institute of Bakery) for complying with best manufacturing and 
distribution practices.

Our goals for 2017:

1.  Standardize the quality and safety 

management system.

2.  Increase the scope of certifications 

recognized by GFSI in our manufacturing 
and distribution operations.

3. Standardize hygiene practices for 
operations employees and food 
handling control. at our Restaurants.

Promotion of 
Balanced Lifestyles

Each Brand develops a range of programs 
based on their segment and consumer 
profile, including:

•  Substitution of soft drink 

for water in children’s menus at 
Burger King.

•  P.F. Chang’s offers a gluten-

free menu.

•  Vips in conjunction with Disney, 
launched a healthy children’s 
menu that meets international 
child nutrition regulations. 

•  Alsea also joined the 

“Movimiento por una Vida 
Saludable” (MOVISA).

Our suppliers and manufacturing and 

distribution operations are audited 

annually by external companies and 

by our international partners.

In terms of inclusion, Vips is 

the first Alsea Brand to offer a 

Braille menu.

54  Alsea  | 2016  ANNUAL REPORT

2016 ANNUAL REPORT  |  Alsea  55

Responsible Suppliers

We drive the development of responsible suppliers. 

We are currently working with Flor 

de la Paz on a project to buy organic, 

loose-leaf tea that is offered at Vips, 

with 100% of profits being reinvested in 

the community where it is produced.

This project is located in the State of Mexico, helping to heal 
the soil using advanced organic production techniques, free 
from agrochemicals and pesticides, preventing exploitation and 
respecting the life cycles of the plants produced.

Animal Welfare 

At Alsea, we fully understand the importance of promoting animal 
welfare and protection, which is why we are working alongside 
our egg suppliers to promote the transition to eggs that come 
from cage free hens by 2025. This commitment requires the 
participation of the major egg suppliers in each country in which 
we operate, ensuring that the cage free egg supply meets the 
market demand, in addition to ensuring accessible economic 
conditions for GUESTS.

Fair Trade   

[G4-SO7] 

We ensure that our operations meet fair 
trade standards in every country in which 
we operate through Procurement Policies 
that outline the steps that must be 
followed and the parties responsible for 
authorizing transactions.

We promote equal opportunities and the 
fair and transparent treatment of our 
suppliers. Furthermore, we guarantee that 
they meet standards set by our Company, 
in keeping with our Code of Ethics and our 
policies. We implement on-going auditing 
processes to ensure compliance.

En vironment

[G4-EN31]

We promote environmental 

conservation through the efficient use 

of resources.

We develop a range of environmental programs to help 
ensure more efficient processes that use fewer resources, 
thus ensuring we protect the areas in which we operate.

Energy and Emissions  

[G4-EN3, G4-EN5, G4-EN6, G4-EN15, G4-EN16, G4-EN18, G4-EN19]

Through our Energy and Sustainability Department, we implement 
energy saving projects. In 2016, we replaced boilers with high-
efficiency heaters at 189 branches, representing a 60% advance in 
our goal.

We are subject to the regulations and policies of the Registro 
Nacional de Emisiones (RENE), where we report our greenhouse 
gas and other emissions. In this report, we identify each chemical 
substance by means of an internationally-accepted abbreviation, 
defined by associations specializing in this area.

Internal Energy Consumption

1,400,000

1,200,000

1,000,000

800,000

600,000

400,000

200,000

0

1,144,942

951,630

286,545 352,075

150,994

Gasoline

Diesel Natural Gas

L.P. Gas

Electricity

We saved 

53,970 GJ 

by implementing these 
energy saving projects.

* Numbers in GJ.
** The information contained herein refers only to 
Mexico.
***We do not currently use fuel from renewable sources.
**** The calculation was made based on real 
consumption as invoiced by the suppliers of the 
different fuels.
***** To calculate conversion factors, we used the 
following sources: 
•  http://www.semarnat.gob.mx/sites/default/files/
documentos/cicc/20150915_guia_rene.pdf
•  IPCC, 2006. “2006 IPCC Guidelines for National 
Greenhouse Gas Inventories”, Volume 2.   
[Chapter 2 – Stationary Combustion. Table 2.2]

56  Alsea  | 2016  ANNUAL REPORT

2016 ANNUAL REPORT  |  Alsea  57

We decreased our 
C02 emissions by 
3,401 tons thanks  

to the substitution 

of boilers.

In 2016, our energy intensity was 155,678.28 kWh, taking into 
account electrical energy alone. For the calculations, we divided the 
kWh billed by the Restaurants by the number of Restaurants.

Direct Greenhouse Gas Emissions (Scope 1)

Indirect Greenhouse Gas Emissions from 
Energy Generation (Scope 2)

Intensity of Greenhouse Gas Emissions

Reduction of Greenhouse Gas Emissions

123,595 tons of 
CO2/year*  

120,540 tons of
CO2/year

144 tons of
CO2/year

3,401 tons of
CO2/year

The information contained herein refers only to Mexico.
*RENE Methodology used for calculation.
**We consider 2015 to be our base year as it is when the RENE methodology 
requirements were implemented.

We measure the advances we have made by comparing the 
consumption of the current and previous years, thus enabling us 
to establish our goals for the future, including:

•  Decrease emissions by using 

renewable electrical energy at 80% 
of our establishments in Mexico. 

•  Ensuring the lowest possible 

emissions while driving efficiency 
in new Restaurant openings 
by leveraging experience from 
previous projects, in areas such as 
illumination, water heaters, and 
water pumps.

•  Continue search for equipment or 
programs to help reduce emissions.

Water

[G4-EN8, G4-EN9, G4-EN10]

Part of our environmental strategy is to 
use this resource efficiently, which is why 
the first step lies in having clear goals 
and indicators. In 2016, we estimated 
46.3% of the water consumption at our 
base line. We are continuing to work to 
achieve 90% real measurements and only 
10% estimations.

Waste

[G4-EN1, G4-EN2, G4-EN28]

Fully aware of the impact that our Restaurants have in terms of 
waste, we added 68 Restaurants to the waste collection program, 
recycling 14,123 kg of cardboard. We also collected 950,319 liters 
of used vegetable oil, which is used to create biodiesel. 

Our goal is to implement the separation of Tetra Brik, plastic, 
newspaper, magazines and paper, in addition to including newly-
opened branches in the oil collection program.

We collected     

950,319

liters of used vegetable oil.

Supplies

[G4-EN27]

It is exceedingly important for us to work with suppliers that 
offer environmentally-friendly products, which is why 49.8% 
of the napkins used at Domino's Pizza and Starbucks are 
recycled, while 50.2% are napkins made from completely 
biodegradable components.

49.8%

of napkins are recycled.

58  Alsea  | 2016  ANNUAL REPORT

2016 ANNUAL REPORT  |  Alsea  59

Community 
Support 
[G4-EC3, G4-EC4, GA-SO1]

We promote food security in 

vulnerable communities, in 

addition to driving human 

development through education and 

employability initiatives.  

Donations from Fundación Alsea A.C. totaling MXN 32.3 million

3.0%

3.3%

6.4%

6.2%

15.5%

65.7%

Institution
Comedor Santa María A.C.

Productor de Café de Conservación /
Programa "Todos Sembramos Café"

Mexicanos vs Corrupción e Impunidad A.C.

Federación Mano Amiga A.C.

Fondo para la Paz I.A.P.

Social investment projects

The rest of the revenue has been   

used to create a reserve fund to 

guarantee the operations of the 

existing dining centers.

During the year, 

Fundación Alsea 

A.C. registered 

donations 

totaling MXN 

44.4 million.

Total Fundraising Fundación Alsea A.C. (%)

2%
2%

1%
1%

12%
12%

11%
11%

4%
4%
1%
1%

25%
25%

11%
11%

10%
10%

11%
11%

Founding Partners: 1%
Founding Partners: 1%
Alsea
Alsea
[1% s/Net Profit]: 23%
[1% s/Net Profit]: 23%
Va por mi Cuenta Day: 11%
Va por mi Cuenta Day: 11%
Guests Donations:10%
Guests Donations:10%
Products for charity: 25%
Products for charity: 25%
Franchises: 1%
Franchises: 1%
Internal campaign (Employees): 12%
Internal campaign (Employees): 12%
HSBC: 2%
HSBC: 2%
Other Campaigns: 11%
Other Campaigns: 11%
Other Va por mi Cuenta
Other Va por mi Cuenta
Partners: 4%
Partners: 4%

It's on me Movement 

Through this program, we guarantee that children 
in situations of food poverty have access to healthy 
food through the construction and operation of dining 
centers called Our Diner, coordinated by our strategic 
partner, Comedor Santa María, A.C. 

Given the nature of our Company, we have invested 
most of our resources in creating this program that 
supports children from the ages of 4 months to 16 
years old, as well as pregnant and nursing mothers.

60  Alsea  | 2016  ANNUAL REPORT

2016 ANNUAL REPORT  |  Alsea  61

This program brings together employees, consumers, and 
suppliers, who offer in-kind donations.

Social Investment

+20,000 

employees are 
supporting the cause.

For the first time, 

we exported the It's 

On Me Movement to 

Colombia!

Va por mi Cuenta GUEST Campaign:
$20,726,741 MXN
$39,770,720 COP  

% of employees who support 
the cause with financial 
contributions 

Mexico:

46%

Colombia:

15%

Meals Served

Mexico:

365,231 meals
2,231 children
1 new dining center

Colombia:

15,908 meals

In 2016, we opened a new dining 

center in Ecatepec, Estado de 

México, benefitting 500 children. 

Volunteering Hours

24,255 hours

In-Kind Donations

260 tons

On October 16, we rolled 

out Va por mi Cuenta 

Day, celebrating 

World Food Day by 

donating 100% of the 

net profit for the day 

to this campaign, the 

equivalent of 140,000 

nutritious meals!

www.movimientovapormicuenta.org

Challenges:
• To reaffirm our commitment 
to provide food safety in the 
most vulnerable communities.
• Consolidate the four pillars 
of our Sustainability strategy 
and guarantee positive impact 
in all our stakeholders.

62  Alsea  | 2016  ANNUAL REPORT

2016 ANNUAL REPORT  |  Alsea  63

Ethics

United by a  
commitment culture 

The Alsea Culture is fundamentally important in 
driving our performance and consolidating our goals, 
in addition to achieving our objectives and being 
successful. This is why we consistently embody the 
values that characterize who we are: Winning Attitude, 
Engaged Leadership, Surprising Service, Collaborative 
Spirit and Attention to Detail.

Every single day, we strive to deliver outstanding 
products and unrivalled experiences for our GUESTS, in 
addition to driving the development and training of our 
employees. This is how we achieve our purpose: “Ignite 
People’s Spirit”.

Our Code of Ethics is a guide for individual and collective 
behavior and is aligned with the Company’s Strategic 
Plan. This Code is implemented around the world, in 
every country in which we operate, with our staff, our 
GUESTS, and our suppliers.

We also have an Ethics Committee, the goal of which is 
to monitor situations that could have a negative impact 
on our employees, Brands or the Company in general and 
which may violate our Code of Ethics.

The ethical guidelines of our Code of Ethics are:

Conflicts of interest

Equality of
opportunities

Our GUEST
service

Safeguarding of our
private and confidential
information

Harrassment-
free workplace

Preservation of
workplace equipment

Code of
Ethics

Environmental
conservation and responsible
use of resources

Measures to avoid
incidences of fraud

Workplace
safety

Compliance with legal
requirements, regulations and external
and internal standards

No gift policy

Transparent
business practices,
free from bribery

Ethics and Corporate 
Governance  

At Alsea, we are committed to each and every one of our ethical, 

accountability and transparency guidelines in every country 

in which we operate. Our Corporate Governance guarantees 

compliance with these guidelines.

64  Alsea  | 2016  ANNUAL REPORT

2016 ANNUAL REPORT  |  Alsea  65

[G4-34, G4-35, G4-38, G4-39, G4-40, G4-41, G4-42, G4-43, G4-44, G4-45, G4-46, G4-51, G4-52, G4-53, G4-56, G4-57, G4-58]"Línea Correcta" (Whistleblower program)

At Alsea, we are all part of the same family, and we look after one other 
just like a family does. In keeping with our culture of ethics, we offer Línea 
Correcta (the Right Line), a program that gives our employees a means of 
confidentially reporting any abuse they may have been a victim of or any acts 
of dishonesty that they have detected in their workplace. 

In 2016, 837 grievances were filed, covering 

the 6 markets in which we operate, representing 

a 4.5% increase compared to 2015.

For further information about the Code of Ethics, please visit:
http://www.alsea.net/relacion-con-inversionistas/codigo-de-etica

Anti-Corruption Culture 

[G4-SO4, G4-SO5]

In order to consolidate our commitment to eradicating corruption, we have 
an Internal Control department that focuses on Risk Management. This area 
monitors activities in order to minimize corruption, in addition to coordinating 
our confidential whistleblower hotline.

We implemented an internal communication program to provide training to 
everyone at Alsea regarding the areas included in the Code of Conduct and 
anti-corruption measures. This was achieved through an online course, where 
employees also signed the updated Code of Ethics. 

Our goal is to support the anti-corruption plan and expand it to encompass all 
of our Brands, plants, distribution centers and corporate offices.

Data Protection

We implemented security measures covering personal 
information in order to understand the potential risks 
regarding information confidentiality, integrity, and 
availability, in addition to complying with all applicable 
legislation regarding data privacy.

We protect the privacy of our GUESTS’ information 
by appointing coordinators at each of our points of 
contact, in addition to offering on-going training 
and orientation through continuous improvement 
processes for our Brands.

We have a number of procedures in place regarding 
how we protect our GUESTS’ information, and 
thanks to these procedures, we have experienced no 
problems in this area. However, we will continue to 
strive to improve the monitoring of the personal data 
protection management system at our Brands, plants, 
distribution centers and corporate offices.

Corporate Governance

•  12 Board Members
•  6 Related Board Members
•  6 Independent Board Members
•  Corporate Practices Committee
•  Audit Committee

We strictly comply 

with our Values and 

ethical principles in 

order to guarantee 

transparent Corporate 

Governance.  

Organizational Structure

Audit       

Committee

Mario Sánchez
Internal Audit

BOARD OF DIRECTORS
Alberto Torrado
Chairman

Renzo Casillo
CEO

Corporate 
Practices 
Committee

Federico Tejado
Alsea Mexico

Diego Gaxiola
CFO

Cory Guajardo
HR

Fabián Gosselin
Alsea International

Daniel González
Strategic Planning

66  Alsea  | 2016  ANNUAL REPORT

2016 ANNUAL REPORT  |  Alsea  67

Board of Directors

Our Board of Directors is composed of 12 members, 
6 of whom are Independent. When a meeting of the 
Board of Directors is convened, at least 25% of its 
members must be present. 

The compensation system for Board Members is 
fixed and is based on their attendance at meetings 
of the Board and of the Committees of which they 

are members, in addition to their participation in 
deliberations and the efficiency of the decisions taken. 

There are two Board Committees, integrated by 
Independent Board Members, who can attend 
Board Meetings in their roles as members of 
these Committees. The Chairman of the Board 
of Directors is Alberto Torrado, who is a Related 
Regular Board Member.

Board of Directors

Alberto Torrado
Chairman

Proprietary Members

Alberto Torrado
Presidente

Fabián Gosselin
Member

Cosme Torrado
Member

Federico Tejado
Member

Armando Torrado
Member

Diego Gaxiola
Member

Independent Board Members

Raúl Méndez
Chairman, Grupo Green 
River

Iván Moguel
Partner of Chévez Ruiz 
Zamarripa y Cía, S.C.

León Kraig
Director and Partner, 
Ignia Partners, LLC

Julio Gutiérrez
Chairman, Grupo Metis

Carlos Piedrahita

Global Reporting Initiative (GRI)    

for Latin America

Independent Proprietary Member

Steven J. Quamme
Chairman, Cartica Capital

Secretary
Xavier Mangino
Partner of Diaz de Rivera y Mangino, S.C.

Corporate Practices Committee

Members

Julio Gutiérrez
Chairman

Cosme Torrado
Member

Carlos Piedrahita
Member

León Kraig
Member

Elizabeth Garrido
Secretary

Functions and Responsibilities

•  Suggest to the Board of Directors criteria for 

•  Study and present to the Board of Directors the 

appointing or removing the CEO and high-level 

Company’s strategic vision to ensure stability and 

directors.

continuity over time.

•  Propose to the Board of Directors criteria for 

evaluating and compensating the CEO and high-

•  Analyze the general guidelines presented by 
the senior management team to determine 

level directors.

the Company’s strategic plan and monitor its 

•  Recommend to the Board of Directors criteria for 

implementation.

determining severance payments to be made to the 

•  Evaluate the Company’s investment and financing 

CEO and high-level directors.

plan proposed by the senior management team and 

•  Recommend criteria for compensating members of 

issue an opinion to the Board of Directors.

the Board of Directors.

•  Analyze proposals made by the CEO regarding 
employee compensation structure and criteria.
•  Analyze and present to the Board of Directors for 
its approval the Company’s social responsibility 

•  Issue an opinion regarding the propositions for the 
annual budget presented by the CEO and monitor 

their application and the control system.

•  Evaluate the mechanisms presented by the senior 
management team to identify, analyze, manage 

manifesto, the code of ethics and the information 

and control the risks to which the Company is 

system for protecting informants and reporting 

subject, in addition to issuing an opinion to the 

illegal acts.

Board of Directors.

•  Analyze and propose to the Board of Directors 

for its approval the formal succession process for 

•  Evaluate the criteria presented by the CEO to disclose 
the risks to which the Company is subject, in addition 

the CEO and high-level directors, in addition to 

to issuing an opinion to the Board of Directors.

ensuring its compliance.

68  Alsea  | 2016  ANNUAL REPORT

2016 ANNUAL REPORT  |  Alsea  69

Mexico City, February 20th, 2017

Annual Report from the Corporate Practices Committee to the Board 

of Directors of Alsea, S.A.B. de C.V.:

In compliance with that stipulated in Articles 42 and 43 of the Securities Market Law and on behalf of 
the Corporate Practices Committee, I wish to inform you of the activities that we undertook to the end of 
December 31st, 2016. In the course of our operations, we have focused on the recommendations set out by 
the Code of Best Corporate Practices. 

In order to analyze all relevant results for the Company, the Committee organized sessions to ensure the 
adequate monitoring of the agreements reached, inviting those officers of the Company it deemed necessary 
to participate: 

1.  During this period, we received no requests in accordance with that stipulated in Article 28, Section III, 

Sub-Section F of the Securities Market Law, which is why no recommendations were issued.

9.  We were presented the Compensation Plan for relevant executives, which we recommended be 

presented to the Board of Directors for its approval.

10.  We were presented and we reviewed the Succession and Talent Development plans for senior 

executives.

11.   The results of the 2016 Performance Evaluations for relevant directors were presented. 

12.  The Corporate Human Resources Department presented the 2016 Compensation Strategy for 
directors. This Committee recommended the Board of Directors authorize this strategy.

13.  At the request of the Board, we participated actively in the process to find and select the Company’s 

2.  The acquisition of 100% of the stock of Gastronomía Italiana en Colombia S.A.S., owner of the Archie’s 

new CEO.

Brand in Colombia, was presented and approved.

3.  The proposal to acquire stock from the franchisees of the Domino’s Pizza Mexico system was 

presented and approved: Alimentos a tiempo S.A. de C.V., Pizzas Monza S.A. de C.V., Grupo Alimenticio 
Marzab S.A. de C.V.

4.  The quarterly and cumulative results of the 2016 Marketability Plan were presented. 

5.  We were presented the Shareholder Cost at the end of each quarter of 2016, using the methodology 

authorized by the Board of Directors. 

6.  We were presented, on a quarterly basis, a summary of risk management operations through 

Exchange-Rate Forwards (Peso-Dollar) that were undertaken throughout the year. These operations 
were executed in accordance with the proper authorization, complying with the goal of covering 
operational risk based on exchange rates, in accordance with the authorized budget. 

7.  We were presented the 2017-2021 Strategic Plan, which we recommended be presented to the Board 

of Directors for its approval.

8.  The 2017 Budget was presented, which we recommended be presented to the Board of Directors for 

its approval.

14.  In  each  and  every  meeting  of  the  Board  of  Directors,  we  presented  a  report  of  the  activities 

of the Corporate Practices Committee for its consideration and recommended its ratification and/or 
approval.  

In conclusion, I would like to mention that, as part of the activities we are involved in, including the 
preparation of this report, we have, at all times, listened to and taken into account the points of view of the 
relevant directors, without identifying any notable difference of opinion. 

Corporate Practices Committee

Julio Gutiérrez Mercadillo
Chairman

70  Alsea  | 2016  ANNUAL REPORT

2016 ANNUAL REPORT  |  Alsea  71

Audit Committee

Members

Iván Moguel
Chairman

Raúl Méndez
Member

Julio Gutiérrez
Member

Elizabeth Garrido
Secretary

Functions and Responsibilities

•  Recommend candidates to externally audit the 

•  Verify the risk control measures established to 

Company, as well as hiring conditions and the scope 

protect the Company.

of the professional services, in addition to ensuring 

•  Coordinate the duties of the internal auditor and, if 

their compliance, to the Board of Directors.

applicable, the commissioner.

•  Function as the communication channel between 
the Board of Directors and the external auditors, 

•  Contribute to establishing operational policies with 

relevant parties.

in addition to ensuring the latter’s independence 

•  Analyze and evaluate operations with relevant 

and objectivity.

parties in order to issue recommendations to the 

•  Review the working agenda, letters of observation 
and internal and external audit reports, in addition 

to informing the Board of Directors of the results.

•  Meet regularly with the internal and external 

auditors, without any of the Company’s directors 

being present, to listen to their comments and 

observations regarding the advances being made.
•  Provide the Board of Directors with their opinion of 
the policies and criteria used to prepare financial 

information, in addition to the process for the 

Board of Directors.

•  Hire third-party experts to issue opinions regarding 
operations with relevant parties or in any other area, 

ensuring the proper execution of their functions.
•  Verify compliance with the Code of Ethics and 
measures to protect informants and report     

illegal acts.

•  Support the Board of Directors in analyzing 
information recovery and contingency plans.
•  Verify the implementation of the measures 

publication of information, ensuring its reliability, 

necessary to ensure the Company complies with all 

quality, and transparency.

applicable legal obligations.

•  Help define the general guidelines for internal 
control, internal audit and evaluate their 

effectiveness. 

Mexico City, February 20th, 2017

Annual Report from the Audit Committee to the Board of Directors of 

Alsea, S.A.B. de C.V.: 

In compliance with that stipulated in Articles 42 and 43 of the Securities Market Law and the Regulations 
of the Audit Committee, I wish to inform you of the activities that we undertook to the end of December 
31st, 2016. In the course of our operations, we have focused on the recommendations set out by the Code 
of Best Corporate Practices. Based on a working agenda created in compliance with the Regulations of the 
Committee, we met at least once a quarter to implement the activities described below: 

1.  RISK EVALUATION.

We reviewed, in conjunction with the Board of Directors and the External Auditors, critical risk 
factors that could affect the Company’s operations, ensuring that said risks were adequately 
identified and managed. 

2. 

INTERNAL CONTROL.
We ensured that the Board of Directors, in accordance with its responsibilities in terms of internal 
control, established all necessary processes and policies. Furthermore, we monitored the comments and 
observations made by the Internal and External Auditors.

3.  EXTERNAL AUDITS.

We recommended that the Board of Directors hired External Auditors from within the Group and its 
subsidiaries for the 2016 fiscal year. As such, we ensured their independence and compliance with all 
legal requirements. We analyzed, in conjunction with the Auditors, their approach and working agenda. 

We maintained constant and direct communication with them in order to fully understand the advances 
they were making and the observations and comments they had regarding their review of the annual 
financial statements. We ensured opportune access to their conclusions and reports regarding 
the annual financial statements, and we monitored the implementation of the observations and 
recommendations they made during the auditing process.

We authorized the payment for the auditing services provided by the External Auditors, in addition to 
other authorized services, ensuring that we, in no way, interfered with their independence from the 
Company. Taking the points of view of the Board of Directors into consideration, we evaluated their 
services corresponding to the previous year, and we began the evaluation process corresponding to the 
2016 fiscal year.

72  Alsea  | 2016  ANNUAL REPORT

2016 ANNUAL REPORT  |  Alsea  73

4. 

INTERNAL AUDITING.
In order to maintain their independence and objectivity, the Internal Auditing area reports functionally 
to the Audit Committee.

In due time, we reviewed and authorized their annual working agenda. To create this agenda, the Internal 
Auditing area was involved in identifying risks, setting up control measures and verifying said measures. 

We received periodic reports regarding the advances being made in the working agenda, in addition to 
any changes implemented and the reason for said changes. 

We monitored the observations and suggestions presented and ensured their opportune implementation. 

5.  FINANCIAL INFORMATION, ACCOUNTING POLICIES AND THIRD PARTY REPORTS.

We reviewed, with the parties responsible, the process for preparing the Company’s quarterly and 
annual financial statements, and we recommended their approval and authorization for publication to 
the Board of Directors. As part of this process, we took the opinions and observations of the External 
Auditors into account, and we ensured that the accounting and reporting policies and criteria used 
by the Board of Directors when preparing the financial statements were adequate and consistent 
with those used during the previous fiscal year. As such, the information presented by the Board of 
Directors reasonably reflects the financial situation, the operational results, cashflows and changes to 
the Company’s financial situation to the end of December 31st, 2016. 

We also reviewed the quarterly reports prepared by the Board of Directors and presented to shareholders 
and the general public, verifying that they were prepared in compliance with International Financial 
Reporting Standards (IFRS) and using the same accounting criteria used to prepare the annual report. 
We were able to verify that there is a comprehensive process that provides reasonable assurance of its 
content. In conclusion, we recommended that the Board of Directors authorize its publication. 

6.  COMPLIANCE, LEGAL ISSUES AND CONTINGENCIES.

We confirmed the existence and reliability of the control measures established by the Company in order 
to ensure compliance with the legal aspects to which it is subject, ensuring that they were adequately 
disclosed in the financial report. 

We periodically reviewed the Company’s tax, legal and labor contingencies, the effectiveness of 
the procedure to identify and monitor them, and their adequate disclosure and registration. Four 
tax contingencies were identified, three of which are issues that were detected, were reported and 
reviewed in 2014 and 2015, and monitored during this tax year, in addition to one new tax issue. Two 
legal issues were also identified:

a. 

b. 

c. 

d. 

e. 

In 2014, the Ministry of Finance in Mexico City determined that Italcafé S.A. de C.V. was 
responsible for taxable income stemming from deposits made to its bank accounts as a result of 
the operation of a number of Restaurants pertaining to Grupo Amigos de San Ángel, S.A. de C.V.; 
despite the fact that said income was generated by the latter, meaning it should be responsible 
for all corresponding fiscal obligations. This case is currently being investigated by the District 
Attorney’s Office in Mexico City. 

In 2014, the Tax Administration Service (SAT) initiated two procedures to repeal rulings issued 
in favor of Distribuidora e Importadora Alsea, S.A. de C.V. (DIA) and Café Sirena, S. de R.L. de C.V. 
(Café Sirena), authorizing the application of a 0% VAT rate on sandwiches (during the 2010, 2011, 
2012 and 2013 tax years). In November 2016, the Federal Court of Tax and Administrative Justice 
declared the annulment of the ruling for Café Sirena. An appeal was launched to overturn this 
ruling. The DIA case is still being considered by the Special Court in this area. 

In 2015, the Tax Administration Service (SAT) began reviewing the 2013 tax year in order to 
verify the Group’s Fiscal Consolidation. In October 2016, the Tax Administration Service (SAT) 
issued observations, for which the corresponding clarifications were made. To date, the Tax 
Administration Service (SAT) is currently reviewing said clarifications.

In March 2016, the SAT visited the business addresses of Grupo Amigos de San Ángel, S.A. de C.V. 
(GASA) and Italcafe S.A. de C.V. (Italcafe) regarding the 2010 and 2011 tax years, respectively. 
These companies are currently providing the authorities with the information they have requested. 

In October 2015, the Federal Competition Commission (COFECE) fined Alsea MXN 
$25,694,356.95, stating that Alsea’s acquisition of 25% of Grupo Axo should have been notified 
prior to being executed. 

Alsea appealed against this ruling, with the resolution for amparo proceedings being issued in 
December 2016. The judge’s ruling was submitted to a review process, which is still on-going.   

f. 

In November 2015, COFECE imposed a fine of MXN $20,461,393.65, stating non-compliance with 
the obligation to include a non-exclusivity clause in some lease contracts in shopping malls. 

Alsea appealed against this ruling, with the resolution for amparo proceedings being issued in 
May 2016, which was emitted in favor of Alsea.  In the amparo ruling, it was determined that 
COFECE’s resolution was disproportionate and that it should issue a new resolution. 

The judge’s ruling was submitted to a review process, which is still on-going.

74  Alsea  | 2016  ANNUAL REPORT

2016 ANNUAL REPORT  |  Alsea  75

Corporate Citizenship  

[G4-16]

We work in conjunction with associations to drive 
growth within our sector and to create a more 
sustainable world. Some of these organizations 
include:

•  American Chamber (AmCham).

•  Consejo Coordinador Empresarial (CCE). 

•  Consejo de la Comunicación (CC).

•  Consejo Mexicano de Negocios (CMN).

•  Confederación Patronal de la República Mexicana 

•   Asociación Nacional de Tiendas de Autoservicio y 

(COPARMEX).

Departamentales (ANTAD).

•  Dicares- AMR.

•  Cámara Nacional de la Industria de Restaurantes 

y Alimentos Condimentados (CANIRAC).

•  Mexicanos Contra La Corrupción.

•  Centro Mexicano para la Filantropía (CEMEFI). 

•  Movimiento Por Una Vida Saludable.

•  Consejo Mexicano de la Industria de Productos de 

•  United Nations Global Compact.

Consumo (ConMéxico). 

7.  ADMINISTRATIVE ASPECTS.

We organized regular meetings with the Board of Directors, to keep them informed about the 
Company’s progress and all relevant and unusual events. We also met with the Internal and External 
Auditors to discuss their progress, talk about any limitations they may have encountered and facilitate 
any private communication with the Committee.

Where we deemed necessary, we requested the support and opinion of independent experts. 
Furthermore, we were unaware of any possible significant acts of non-compliance with regard to the 
operational policies, internal control system and financial reporting policies.

We held executive meetings exclusively with members of the Committee, establishing during these 
meetings agreements and recommendations for the Board of Directors. 

The Chairman of the Audit Committee reported, on a quarterly basis, the activities being undertaken to 
the Board of Directors. 

The work we carried out was duly documented in minutes prepared during each meeting, which were 
then reviewed and authorized by the members of the Committee.

Sincerely,

Ivan Moguel Kuri
Chairman of the Audit Committee

76  Alsea  | 2016  ANNUAL REPORT

2016 ANNUAL REPORT  |  Alsea  77

2 0 16
A nn u al   Re p or t  

The WINNING
Recipe

Focus on GUESTS

About this Report 

“The winning recipe” contains seven ingredients that allow us 

to offer our GUESTS the best possible experience.

Following up on the 2015 report, we 
have presented the most relevant results 
and advances in terms of the social, 
environmental, economic and ethical 
areas of our operations in Mexico, Spain, 
Argentina, Colombia, Chile, and Brazil.

Our 5th annual report was created using 
the core conformity option stipulated 
by the Global Reporting Initiative (GRI) 
for drafting G4 sustainability reports, 
covering the period from January 1, 2015, 
to December 31, 2016.

To determine the content of the report, 
we take into consideration the Company’s 
sustainability framework, in addition to 
considering the most relevant areas for 
our stakeholders and their expectations. 
To guarantee the quality of the 
information, the following principles were 
taken into consideration: 

Balance
We report our achievements, as well 
as our areas of opportunity and future 
challenges, throughout the year. 

Punctuality
We make our annual report available to 
our stakeholders in order for them to 
consult it whenever they want.

Comparability
Our stakeholders can see for themselves 
the advances we have made in different 
indicators and compare them to year-on-
year results.

Clarity
We present the results to our 
different stakeholders in a clear and 
understandable way.

Accuracy
We describe in detail each program we 
implement to offer accurate information.

Reliability
We prepare the information and report it 
using a specific methodology to ensure 
the veracity of the information and 
subject it to external auditing.

78  Alsea  | 2016  ANNUAL REPORT

2016 ANNUAL REPORT  |  Alsea  79

Ingredients:Brand PortfolioBest TalentBest OperatorCutting-Edge Marketing  Innovation and TechnologySynergy and Critical MassSustainability[G4-22, G4-23, G4-28, G4-29, G4-30, G4-32]Materiality 

[G4-18, G4-19, G4-20, G4-21, G4-27, G4-48]

Committed to sustainability, in 2015 we commissioned a materiality assessment in which we identified the most 
important material aspects for our stakeholders and for the Company. In 2016, we updated this assessment by 
interviewing strategic employees from the Company and reviewing the results and advances of GRI indicators and 
material areas.

We identify material aspects that have an impact our different stakeholders.

We prioritize them based on the degree of maturity and the risk or opportunity they represent.

We validate the information with the corresponding areas.

We review all the data reported, identifying the areas of opportunity in which we need to continue working.

Urgent

100%

Environmental 
policy

Energy
eco-efficiency

Materials

Talent
recruitment

Supplier
staandards

Human 
rights

Water resources
management

Health 
and Safety

Climate 
change

50%

Necessary

Product development
Corporate
responsibility
management
Customer
management

Social
impact
Ethics
Human Capital
Financial issues

Corruption

0%

50%

Emerging

Alsea + Stakeholders

100%
General

s
r
o
t
a
v
i
t
o
m

l

a
i
c
o
S
+
s
r
o
t
a
v
i
t
o
m

l

a
i
r
o
t
c
e
S
+
y
t
i
r
u
t
a
m
y
r
t
s
u
d
n
I

Material aspect

Corporate Social Responsibility 
Management

Economic performance

General

Guest health and safety

Product and service labeling

Marketing communications

Guest privacy

Regulatory compliance

Ethics and integrity

Anti-corruption

Public policy

Anti-competitive practices

Training and education

Investment 

Jobs 

Local communities

Coverage

Internal External

Scope

Shareholders, guests, employees, suppliers, community, 
investors, government, NGOs, media, competitors

Shareholders, guests, employees, suppliers, investors, media 
and competitors

Investors, NGOs and media

Guests, employees, investors, authorities, media

Guests, authorities and competitors

Guests, authorities and media

Guests, employees and authorities

Shareholders, guests, employees, investors, authorities and 
media

Shareholders, guests, employees, suppliers, community, 
investors, authorities, NGOs, media and competitors

Shareholders, guests, employees, suppliers, community, 
investors, authorities and media

Authorities

Guests, employees, investors, authorities, media and 
competitors

Employees

Employees, suppliers, community and NGOs

Employees and communities

Employees, community and NGOs

Indirect economic repercussions

Guests, employees, suppliers, community and NGOs

Non-discrimination

Child labor

Forced labor

Procurement practices

Shareholders, guests, employees, suppliers, community, 
investors, authorities, NGOs, media and competitors

Employees, suppliers, community, authorities, NGOs, media

Employees, suppliers, community, authorities, NGOs, media

Suppliers

Environmental evaluation of suppliers

Suppliers, investors and authorities

Labor practices evaluation of suppliers

Suppliers, investors and authorities

Human rights evaluation of suppliers

Suppliers, investors and authorities

Social repercussions analysis of suppliers

Suppliers, investors and authorities

Products and services

Regulatory compliance

General 

Materials

Health and Safety

   Emissions 

   Energy 

   Water 

Investors, authorities and NGOs

Shareholders, investors, authorities, NGOs and media

NGOs

Suppliers and NGOs

Employees and authorities

Community, authorities and NGOs

Community, authorities and NGOs

Community, authorities and NGOs

80  Alsea  | 2016  ANNUAL REPORT

2016 ANNUAL REPORT  |  Alsea  81

 
 
 
 
 
 
 
Consolidated results for full-year 2016

The following table shows a condensed Income Statement in millions of pesos (except EPS). The margin for 
each item represents net sales, as well as the percentage change for the year ended December 31, 2016, in 
comparison with the same period of 2015:

Net Sales

Gross Income

EBITDA(1)

Operating Income

Net Income

EPS(2)

2016

% Margin

2015 % Margin % Change

$37,702

25,922

5,155

2,767

$1,126

1.19

100.0%

$32,288

100.0%

68.8%

13.7%

7.3%

3.0%

N.A.

22,139

4,302

2,354

$1,033

1.17

68.6%

13.3%

7.3%

3.2%

N.A.

16.8%

17.1%

19.8%

17.6%

9.1%

1.7%

(1)  EBITDA is defined as operating income before depreciation and amortization.

(2)  EPS is earnings per share for the last 12 months.

Sales

Net sales increased 16.8% to 37,702 million pesos in 2016, compared to 32,288 million pesos during 
the prior year. This increase was mainly due to the growth of 8.9% in same-store sales, revenues from 
the distribution and production segment, and to the increase of 219 corporate units, for a total of 2,502 
corporate stores at the end of December 2016, which is growth of 9.6% over the same period of the prior 
year. This increase in sales was partially offset by the negative effect of the devaluation of the Argentinean 
peso which was offset by the appreciation of the euro against the Mexican peso.

Net Sales 2016 vs. 2015

$32,288

(0.8)%

0.4%

1%

8%

$37,702

8%

2015

FX

Supply

Archie’s

Openings
+ Run rate

SSS*

2016

* The percentage of SSS contribution is the effect on the total revenue base.

Analysis of results

82  Alsea  | 2016  ANNUAL REPORT

2016 ANNUAL REPORT  |  Alsea  83

The business portfolio in Mexico reported a growth of 5.9% in same-store sales at the end of 2016, and our 
Brands in South America presented growth of 23.5% in same-store sales, achieving a slightly below mid-
single digit growth in transactions. Likewise, our Brands in Spain posted positive results in the year, with 
growth of 4.3% in same-store sales, in comparison with the same period of the prior year.

EBITDA

As a result of the 17.1% growth in gross income and the 16.4% increase in operating expenses (excluding 
depreciation and amortization), EBITDA rose 19.8% to 5,155 million pesos at the close of 2016, compared to 
4,302 million pesos in the same period of the prior year. The 854 million-peso increase in EBITDA is mainly 
attributable to same-store sales growth, operating efficiencies, and the increase in the number of units 
and the positive contribution from incorporating Archie’s in Colombia into our portfolio. That increase was 
partially offset by the impact on results due to depreciation of the Mexican peso against the dollar, as well as 
to the increase in expenses related to the strategy of improving the compensation of store personnel and to 
the increase in tariffs for energy services. EBITDA margin increased 40 basis points as a percentage of sales, 
rising from 13.3% in 2015, to 13.7% in 2016.

Net Income

Net income in the year increased 94 million pesos over the same period in the prior year, closing at 1,126 
million pesos, compared with 1,033 million pesos in the prior year, mainly due to the 413 million-peso 
increase in operating income. This variation was partially offset by the increase of 320 million pesos in the 
all-in cost of financing, as a consequence of the negative variation caused by revaluation of the liability 
related to the call and put options of the remaining 28.24% of Grupo Zena, due to depreciation of the 
Mexican peso against the euro, as well as to the increase of 164 million pesos in interest paid – net and to a 
lesser extent to the increase of 39 million pesos in income tax.

Earnings per share (“EPS”)(2) for the 12 months ended December 31, 2016, increased to 1.19 pesos, compared 
with 1.17 pesos for the 12 months ended December 31, 2015.

Net Income 2016 vs. 2015

$1,032,751

(440,338)

(303,493)

(39,314)

(16,799)

40,174

853,507

$1,126,489

2015

D&A

PUT
Grupo Zena

Taxes

All-in cost
of financing

Associated
Companies

EBITDA

2016

Results by segment for full year 2016

Mex ico

Food and Beverages

Distribution and Production

Total

2016

2015

Var.

Same-Store 
Sales

5.9%

4.4%

Number of Units

2,215

2,092

150 
pbs

123

% 
Var.

-

6%

2016 2015 Var.

% 
Var.

-

-

-

-

-

-

-

-

2016 2015

Var.

5.9%

4.4%

150 
pbs

% 
Var.

-

2,215

2,092

123

6%

Sales

20,628 18,672 $1,956

10% 7,258

6,375

$883

14% 21,986 19,896 $2,090

10%

Adjusted EBITDA*

Adjusted EBITDA 
Margin*

4,545

4,091

$453

11%

660

582

$78

13% 5,205

4,674

$531

11%

22.0% 21.9%

10  
pbs

-

9.1% 9.1%

-

-

23.7% 23.5%

20  
pbs

-

* Adjusted EBITDA does not include administrative expenses, thus it represents the “Store EBITDA.”

Sales at Alsea Mexico during the year ended December 31, 2016, increased 10% to 21,986 million pesos, 
compared to 19,896 million pesos in the same period of 2015. This favorable variation of 2,090 million pesos 
is mainly attributable to the incorporation of 104 corporate units of the different Brands over the last 12 
months, the 5.9% growth in same-store sales, as well as the increase of 13.2% in sales to third parties in the 
distribution and production segment in comparison with 2015. This can be attributed to the growth in the 
number of units served over the last 12 months, supplying a total of 2,136 units at December 31, 2016, in 
comparison with 2,097 units for the same period in the previous year, which was a 1.9% increase.

Adjusted EBITDA increased 11.4% during the 12 months ended December 31, 2016, closing at 5,205 million 
pesos, compared with 4,674 million pesos reported in the same period of the prior year. This increase is 
attributable to the 5.9% growth in same-store sales, in addition to the margin created by the higher number 
of units in operation and to the business mix. The foregoing was partially offset by the impact from the 
devaluation of the peso against the dollar, to the increase in expenses related to the strategy of improving 
the compensation of store personnel, with the objective of reducing rotation, and to the increase in tariffs for 
energy services in Mexico.

Spain
Same-Store Sales

Number of Units

Sales

Adjusted EBITDA*

Adjusted EBITDA Margin*

2016

4.3%

499

$7,591

$1,500

19.8%

2015

7.2%

467

$5,674

$1,082

19.1%

Var.

% Var.

(290) pbs

32

$1,917

$418

70 pbs

-

7%

34%

39%

-

* Adjusted EBITDA does not include administrative expenses, 

thus it represents the “Store EBITDA.”

84  Alsea  | 2016  ANNUAL REPORT

2016 ANNUAL REPORT  |  Alsea  85

Sales at Alsea Spain represented 20% of Alsea’s consolidated sales and at the end of 2016 included the 
operations of Foster’s Hollywood, Domino’s Pizza, Burger King, LAVACA, Cañas y Tapas and Il Tempietto. Sales 
in this segment increased 33.8% to 7,591 million pesos, in comparison with 5,674 million pesos in 2015. 
This positive variation of 1,917 million pesos was mainly due to the 4.3% growth in same-store sales, driven 
principally by product innovation at Domino’s Pizza and by the solid performance of Foster’s Hollywood in 
Spain. At the end of the period there were a total of 344 corporate units and 155 sub-franchised units.

Adjusted EBITDA at Alsea Spain at the end of 2016 was 1,500 million pesos, in comparison with 1,082 million 
pesos in 2015. EBITDA margin at year end 2016 showed a positive variation of 70 basis points over the same 
period of the prior year. This increase is attributable to the growth in same-store sales, as well as to a drop in 
the price of some inputs in comparison with 2015.

South America

Same-Store Sales

Number of Units

Sales

Adjusted EBITDA*

Adjusted EBITDA Margin*

2016

23.5%

481

$8,124

$1,228

15.1%

2015

25.5%

395

$6,718

$1,021

15.2%

Var.

% Var.

(200) pbs

86

$1,406

$207

(10) pbs

-

22%

21%

20%

-

* Adjusted EBITDA does not include administrative expenses, 

thus it represents the “Store EBITDA.”

Sales at Alsea South America represented 22% of Alsea’s consolidated sales, and at year end 2016 included 
Burger King operations in Argentina, Chile and Colombia, Domino's Pizza Colombia, Starbucks Argentina, Chile 
and Colombia, Archie’s in Colombia and P.F. Chang’s in Chile, Argentina, Colombia and Brazil. At the end of the 
period there were a total of 460 corporate units and 21 sub-franchised units. Sales in this segment increased 
20.9% to 8,124 million pesos, in comparison with 6,718 million pesos in 2015. This positive variation of 
1,406 million pesos was mainly due to the increase of 84 corporate units and 2 sub-franchised units, which 
variation was partially offset by the devaluation of the Argentinean peso.

Adjusted EBITDA at Alsea South America at the end of full year 2016 increased by 20.2%, closing at 1,228 
million pesos, in comparison with 1,021 million pesos in the same period in 2015. EBITDA margin at the close 
of the year ended December 31, 2016 decreased 10 basis points over the same period of the prior year. This 
reduction is partially attributable to the effect of the devaluation of the Argentinean currency, as well as to 
the increase in rates of energy, water and gas services in Argentina. This variation was partially offset by the 
economies of scale arising from the aforementioned increase in number of corporate units.

Non-operating results 
All-In Cost of Financing
The all-in cost of financing of 2016 increased to 1,179 million pesos, compared with 859 million pesos 
in the prior year. This variation is mainly attributable to the negative effect from the revaluation of the 
liability related to the call and put options of the remaining 28.24% of Grupo Zena, due to depreciation of 
the Mexican peso against the euro during the year, coupled with the increase interest paid net, which was 
partially offset by the exchange rate gains reported in 2016.

Balance Sheet

During the twelve months ended December 31, 2016, Alsea made capital investments of 4,341 million pesos, 
excluding the acquisition of Archie’s in Colombia and the 22 units of Domino’s Pizza in Mexico, of which 2,793 
million pesos, equal to 64% of total investments, were earmarked for store openings, equipment refurbishing and 
remodeling existing stores for the different Brands that the Company operates. The remaining 1,548 million pesos 
were mainly earmarked for the acquisition of new corporate offices, replacement of equipment (maintenance 
capex), improvement projects and the new Alsea’s Operations Center (“COA”), as well as to software licenses, 
among other items.

Other Long-Term Liabilities
The Other Long-Term Liabilities account increased 396 million pesos, due to recognition of the liability related to the 
call and put options that were agreed with Britania Investments, S.A.R.L. (“Alia”), the local partner of Grupo Zena, for 
its entire stake in the company of 28.24%.

Bank Debt and Fixed-Rate Bonds
As of December 31, 2016, Alsea's total bank debt had increased by 2,607 million pesos, closing at 14,840 
million pesos, in comparison with 12,233 million pesos on the same date of the previous year. The Company's 
consolidated net debt in comparison with the fourth quarter of 2015 increased 1,255 million pesos, closing on 
December 31, 2016 at 12,292 million pesos, in comparison with 11,038 million pesos.

As of December 31, 2016, 93% of the debt was long term, and on that same date 81% of the debt was 
denominated in Mexican pesos, 15% was in euros, and the remaining 4% was in Argentinean and Chilean pesos.

The following table shows the balance of total debt in millions of pesos at December 31, 2016, as well as the 
maturity dates for the subsequent years:

Balance

Maturities

4T 16 2017 % 2018 % 2019 % 2020 % 2021 % 2022 % 2023 % 2024 % 2025 %

$14,840 $1,107 7 $1,690 11 $2,774 19 $4,979 34 $2,769 19 $130 1 $174 1 $217 1 $1,000 7

Total 
Debt

86  Alsea  | 2016  ANNUAL REPORT

2016 ANNUAL REPORT  |  Alsea  87

The following table shows the balance and structure of total debt in millions of pesos at December 31, 2016.

I nst itut ion

Bank of America

Bank of America

Socotiabank

Bank of Tokyo

Scotiabank

Scotiabank

Scotiabank

Banamex

Santander

Bancomext

Bancomext

Bancomext

Cebur Alsea´15

Cebur Alsea´15

Argentina

Chile

Zena España

Tasa ref.

Spread

6.11%

TIIE 28 D

TIIE 28 D

TIIE 28 D

TIIE 28 D

TIIE 28 D

TIIE 28 D

TIIE 28 D

TIIE 28 D

TIIE 28 D

TIIE 28 D

TIIE 28 D

TIIE 28 D

8.07%

25.0%

4.02%

1.89%

NA

1.19%

1.18%

0.95%

0.90%

0.80%

1.00%

0.75%

1.00%

1.32%

1.35%

1.35%

Bank Debt

1.10%

NA

Bond Debt

NA

NA

NA

Maturities 
date

18-sep-19

31-ago-21

08-apr-19

24-jun-21

30-sep-19

07-jul-19

17-mar-21

02-jun-20

02-sep-21

14-nov-24

14-nov-24

14-nov-24

20-mar-20

14-mar-25

Dic 2016

1,000,000.00

1,884,000.00

589,429.17

996,078.00

269,516.94

700,000.00

398,607.14

430,769.67

796,266.76

500,496.25

150,551.66

215,351.56

7,931,067.15

2,988,845.00

1,000,000.00

3,988,845.00

562,217.85

83,696.00

31-dic-20

2,274,063.00

Total Latin America and Spain

2,919,976.85

Total Debt

14,839,889

Shares Repurchase Program
At year ended, Alsea closed with a balance of 4,299,526 shares in the repurchase fund. During the 12 months 
ended December 31, 2016, the Company conducted purchase and sale operations amounting approximately 
to 302 million pesos.

Financial Ratios
At December 31, 2016, the financial restrictions established in the Company’s credit contracts were as 
follows: The ratio of: (i) Total Debt to EBITDA (last 12 months) was 2.9x; (ii) Net Debt to EBITDA (last 12 
months) was 2.4x; and (iii) EBITDA (last 12 months) to interest paid over the last 12 months was 5.8x.

The Return on Net Invested Capital (“ROIC”)(2) increased from 9.3% to 10.9% during the 12 months ended 
December 31, 2016. The Return on Equity (“ROE”)(3) for the 12 months ended December 31, 2016 was 11.7%, 
in comparison with 10.4% in the same period of the prior year.

Key Information 

Financial Indicators

EBITDA(1) / Interest Paid

Total Debt  / EBITDA(1)

Net Debt  / EBITDA(1)

ROIC(2)

ROE(3)

Adjusted ROE(4)

Stock Market Indicators

Book Value per Share

EPS (12 months)(5)

Shares in circulation at the close 
of the period (millions)

Price per share at close

4Q 16

4Q 15

Variation

5.8 x

2.9 x

2.4 x

10.9%

11.7%

16.0%

$10.68

1.19

834.3

$59.33

6.1 x

2.8 x

2.6 x

9.3%

10.4%

11.6%

$10.68

1.17

837.5

$59.85

N.A.

N.A.

N.A.

160 bps

130 bps

439 bps

-

1.7%

(0.4)%

(0.9)%

(1) EBITDA pro forma for the last 12 months.

(2) ROIC is defined as operating income after taxes (last 12 months) by net operating investment (total 

assets – cash and short-term investments – no-cost liabilities).

      (Total assets – cash and temporary investments – non-interest-bearing liabilities).

(3) ROE is defined as net earnings (last 12 months) over shareholders' equity.

(4) Adjusted ROE excludes the effect of the liability related to the call and put options of the remaining 

28.24% of Grupo Zena.

(5) EPS is earnings per share for the last 12 months.

Hedge Profile
The Finance Direction, joint with the Treasury Management, shall manage risks seeking to: mitigate present 
and future risks; not deviate resources from the operation and the expansion plan and hold the certainty of 
the Company’s future  ows, along with a strategy regarding the debt’s cost. All instruments will only be used 
for hedging purposes.

During 2015 hedge derivatives in foreign exchange matured for $204.5 million dollars, at an average 
exchange rate of 18.21 pesos per dollar. This hedging resulted in an exchange rate pro t of $114.9 million 
Mexican pesos. At December 31, 2016 Alsea holds hedges to purchase US dollars in the next 12 months for 
an approximate amount of $98 million US dollars, at an average exchange rate of 19.21 pesos per dollar.  
The foregoing is estimated at an average exchange rate of 20.75 pesos per dollar.

88  Alsea  | 2016  ANNUAL REPORT

2016 ANNUAL REPORT  |  Alsea  89

Alsea, S.A.B. de C.V. and Subsidiaries

Independent Auditors’ Report and 
Consolidated Financial Statements for 
2016, 2015 and 2014
Contents

Page

Auditors' Report

Consolidated Statements of Financial Position  

Consolidated Statements of Income

Consolidated Statements of Other Comprehensive Income

Consolidated Statements of Changes in Stockholders’ Equity

Consolidated Statements of Cash Flows

Notes to the Consolidated Financial Statements

92

98

100

101

102

104

106

Audited Financial 
Statements   

Alsea, S.A.B. de C.V. and Subsidiaries

Consolidated Financial Statements for the Years Ended 
December 31, 2016, 2015 and 2014, and Independent Auditors’ 
Report Dated March 28, 2017

90  Alsea  | 2016  ANNUAL REPORT

2016 ANNUAL REPORT  |  Alsea  91

[G4-17]Independent Auditors' Report to the 

Board of Directors and Stockholders of 

Alsea, S.A.B. de C.V.

Opinion 

Impairment of long-lived assets 

We have audited the accompanying consolidated financial statements of Alsea, S.A.B. de C.V. and Subsidiaries 
(the Entity), which comprise the consolidated statements of financial position as of December 31, 2016, 2015 
and 2014, and the consolidated statements of income, consolidated statements of other comprehensive income, 
consolidated statements of changes in stockholders’ equity and consolidated statements of cash flows for the 
years then ended, and a summary of significant accounting policies and other explanatory information.

In our opinion, the consolidated financial statements present fairly, in all material respects, the consolidated 
financial position of Alsea, S.A.B. de C. V. and subsidiaries as of December 31, 2016, 2015 and 2014, and their 
consolidated financial performance and their consolidated cash flows for the years then ended in accordance with 
International Financial Reporting Standards (IFRS), as issued by the International Accounting Standards Board.

Basis for Opinion 

We conducted our audits in accordance with International Standards on Auditing (ISAs). Our responsibilities 
under those standards are further described in the Auditors’ Responsibilities for the Audit of Consolidated 
Financial Statements section of our report. We are independent of the Entity in accordance with the 
International Ethics Standards Board for Accountants’ Code of Ethics for professional Accountants (IESBA 
Code) and with the Ethics Code issued by the Mexican Institute of Public Accountants (IMCP Code), and we 
have fulfilled our other ethical responsibilities in accordance with the IESBA Code and IMCP Code. We believe 
that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.

Key audit matters  

Key audit matters are those which, according to our professional judgment, have the greatest significance 
for our audit of the consolidated financial statements of the current period. They have been handled within 
the context of our audit of the consolidated financial statements taken as a whole and the formation of our 
opinion in this regard. Accordingly, we do not express a separate opinion on these matters. We have decided 
that the issues described below constitute the key audit matters that must be included in our report.

The Entity has determined that the smallest cash generating units are its Brands. It has developed financial 
and operating performance indicators for each of its stores and performs an annual study to identify 
indications of impairment. If necessary, it also performs an impairment analysis according to IAS 36, 
Impairment of Assets (“IAS 36”), in which discounted future cash flows are calculated to ascertain whether 
the value of assets has become impaired. However, a risk exists whereby the assumptions utilized by 
management to calculate future cash flows may not be fair based on current conditions and those prevailing 
in the foreseeable future. 

The audit procedures we applied to cover the risk of the impairment of long-lived assets include the following:

The application of internal control and substantive tests, in which we performed a detailed review of 
projected income and expenses and, on this basis, discounted future cash flows. We also verified, according 
to our knowledge of the business and historical audited information, the regularization of any nonrecurring 
effect, so as to avoid considering these effects in the projections. We evaluated the fairness of the discount 
rate utilized by management, for which purpose we requested support from our firm’s experts. The results 
derived from the application of our audit tests were reasonable.

As discussed in Note 3j to the consolidated financial statements, the Entity has not identified impairment 
effects which, at December 31, 2016, might have required adjustments to the values of long-lived assets.

Goodwill and other intangible assets 

Given the importance of the goodwill balance and continued economic uncertainty, when necessary, it is 
important to ensure that goodwill is adequately reviewed to identify potential impairment.

The determination as to whether the book value of goodwill is recoverable requires the Entity’s management 
to make significant estimates regarding future cash flows, discount rates and growth based on its opinion 
regarding future business perspectives.

92  Alsea  | 2016  ANNUAL REPORT

2016 ANNUAL REPORT  |  Alsea  93

In our capacity as auditors, we have analyzed the assumptions utilized in the impairment model, specifically 
including cash flow projections, discount rates and long-term rate growth. The key assumptions used to 
estimate cash flows in the Entity’s impairment tests are those related to the growth of revenues and the 
operating margin.

In relation to our audit of the consolidated financial statements, our responsibility involves reading the other 
information and considering whether it is materially inconsistent with the consolidated financial statements, the 
knowledge we obtained during the audit or whether it appears to contain material misstatement. If, based on 
the work we perform, we conclude that the other information contains material misstatement, we would have to 
report the situation. However, we have nothing to report in this regard.

Our fair value valuation specialists assisted us by preparing an independent evaluation of the discount rates 
and methodology used to prepare the impairment testing model, together with the utilized market multiple 
estimates. We also tested the completeness and accuracy of the impairment model.

Other matter

The results of our audit tests were reasonable and we agree that the utilized assumptions, including the 
discount rate and the goodwill impairment amount recorded for the year, are appropriate.

Noncontrolling interest purchase option 

As explained in Note 1i, in 2014 the Entity acquired Grupo Zena. As a result of this transaction, it is entitled to 
acquire the noncontrolling interest held by other investors four years after the acquisition date. In conformity with 
IAS 32, Financial instruments, the current value of the estimated debt that will be settled when the purchase 
option is exercised according to contractual clauses must be recorded. The initial recognition of this debt must be 
applied to a supplementary capital account; each year, its revaluation affects the result of the year. 

The audit procedures we applied to cover the risk derived from the noncontrolling interest purchase option 
included the following: 

Review the determination of the current value of the estimated debt prepared by management; confirm that 
this amount is correctly recorded in accounting so as to recognize the revaluation of the financial liability, and 
review the disclosures included in Note 19 to the consolidated financial statements. The results of our audit 
rests were reasonable.

Information other than the consolidated financial statements and auditors’ report

Management is responsible for the other information, which is composed by the data forming part of the annual 
report, which includes the consolidated financial statements and our audit report. 

Our opinion regarding the consolidated financial statements does not cover the other information and we do not 
give any assurance in this regard.

The accompanying consolidated financial statements have been translated into English for the convenience 
of readers. 

Responsibilities of Management and Those Charged with Governance for the 
Consolidated Financial Statements 

Management is responsible for the preparation and fair presentation of the accompanying consolidated 
financial statements in accordance with IFRS, and for such internal control as management determines 
is necessary to enable the preparation of financial statements that are free from material misstatement, 
whether due to fraud or error.

In preparing the consolidated financial statements, management is responsible for assessing the Entity´s 
ability to continue as a going concern, disclosing, as applicable, matters, related to going concern and using 
the going concern basis of accounting unless management either intends to liquidate the Entity or to cease 
operations, or has no realistic alternative but to do so.

Those charged with governance are responsible for overseeing the Entity´s financial reporting process.

Auditors’ Responsibilities for the Audit of the Consolidated Financial Statements

Our objectives are to obtain reasonable assurance about whether the consolidated financial statements 
as a whole are free from material misstatement, whether due to fraud or error, and to issue an auditors’ 
report that includes our opinion. Reasonable assurance is a high level of assurance, but is not a guarantee 
that an audit conducted in accordance with ISAs will always detect a material misstatement when it exists. 
Misstatements can arise from fraud or error and are considered material if, individually or in the aggregate, 
they could reasonably be expected to influence the economic decisions of users taken on the basis of these 
consolidated financial statements.

94  Alsea  | 2016  ANNUAL REPORT

2016 ANNUAL REPORT  |  Alsea  95

As part of an audit in accordance with ISA’s, we exercise professional judgement and maintain professional 
skepticism throughout the audit. We also: 

•    Identify and asses the risks of material misstatement of the consolidated financial statements, 

whether due to fraud or error, design and perform audit procedures responsive to those risks, and 
obtain audit evidence that is sufficient and appropriate to provide a basis for our opinion. The risk 
of not detecting a material misstatement resulting from fraud is higher than for one resulting from 
error, as fraud may involve collusion, forgery, intentional omissions, misrepresentations, or override of 
internal control.

•    Obtain an understanding of internal control relevant to the audit in order to design audit procedures 
that are appropriate in the circumstances, but not for the purpose of expressing an opinion on the 
effectiveness of the Entity’s internal control.

We also provided the Entity’s corporate governance officers with a declaration to the effect that we have 
fulfilled applicable ethical requirements regarding our independence and have reported all the relations and 
other issues that could be reasonably be expected to affect our independence and, when applicable, the 
respective safeguards.

The issues we have reported to the Entity’s governance officers include the matters that we consider to have 
the greatest significance for the audit of the consolidated financial statements of the current period and which, 
accordingly, are classified as key audit matters. We have described these matters in this audit report, unless 
legal or regulatory provisions prevent them from being disclosed or, under extremely infrequent circumstances, 
we conclude that a given matter should be excluded from our report because we can fairly expect that the 
resulting adverse consequences will exceed any possible benefits as regards the public interest.

•    Evaluate the appropriateness of accounting policies used and the reasonableness of accounting 

estimates and related disclosures made by management.

Galaz, Yamazaki, Ruiz Urquiza, S.C.
Member of Deloitte Touche Tohmatsu Limited

•  Conclude on the appropriateness of management´s use of the going concern basis of accounting and, 

based on the audit evidence obtained, whether a material uncertainty exists related to events or conditions 
that may cast significant doubt on the Entity’s ability to continue as a going concern. If we conclude that 
a material uncertainty exists, we are required to draw attention in our auditors’ report to the related 
disclosures in the consolidated financial statements or, if such disclosures are inadequate, to modify our 
opinion. Our conclusions are based on the audit evidence obtained up to the date of our auditors’ report. 
However, future events or conditions may cause the Entity to cease to continue as a going concern. 

•    Evaluate the overall presentation, structure and content of the consolidated financial statements, 

including the disclosures, and whether the consolidated financial statements represent the underlying 
transactions and events in a manner that achieves fair presentation.

We communicate with those charged with governance regarding, among other matters, the planned scope 
and timing of the audit and significant audit findings, including any significant deficiencies in internal control 
that we identify during our audit.

C.P.C. Francisco Torres Uruchurtu

Mexico City, Mexico
March 28, 2017

96  Alsea  | 2016  ANNUAL REPORT

2016 ANNUAL REPORT  |  Alsea  97

Notes

2016

2015

2014

Liabilities and stockholders’ equity

Notes

2016

2015

2014

Alsea, S.A.B. de C.V. and Subsidiaries

Consolidated Statements of Financial Position
At December 31, 2016, 2015 and 2014

(Figures in thousands of Mexican pesos)

Assets

Current assets

Cash and cash equivalents  
Customers, net 
Value-added tax and other recoverable taxes
Other accounts receivable
Inventories, net 
Advance payments 

Total current assets

6
7

8
9

$           2,547,842
708,380
363,120
245,258
1,575,363
402,190
5,842,153

$           1,195,814
639,943
205,453
264,910
1,377,981
322,386
4,006,487

$           1,112,850
673,749
218,301
221,794
1,055,174
503,219
3,785,087

Long-term assets

Guarantee deposits

362,618

384,328

291,139

Investment in shares of associated companies 

14

1,035,975

922,962

829,824

Store equipment, leasehold improvements

and property, net 

10

13,673,445

11,137,776

10,021,037

Intangible assets, net 

11 y 16

15,215,336

14,691,004

14,623,621

Deferred income taxes

20

Total long-term assets

2,068,996
32,356,370

1,710,943
28,847,013

1,320,881
27,086,502

Current liabilities

Current maturities of long-term debt 
Current maturities of financial lease liabilities
Suppliers
Accounts payable and accrued liabilities
Accrued expenses and employee benefits  
Income taxes 
Taxes arising from tax consolidation

Total current liabilities

Long-term liabilities

Long-term debt, not including current maturities 
Non-current financial lease liabilities
Obligation under put option of non-controlling

interest

Debt instruments 
Other liabilities
Taxes arising from tax consolidation
Deferred income taxes
Employee retirement benefits 

Total long-term liabilities
Total liabilities

Stockholders’ equity 

Capital stock
Premium on share issue
Retained earnings 
Reserve for repurchase of shares
Reserve for obligation under put option of

non-controlling interest

Other comprehensive income items
Stockholders' equity attributable to the

controlling interest
Non-controlling interest

Total stockholders’ equity

17
12

20

17
12

19
18

20
20
21

23

19 y 23

24

$         1,107,238
6,799
3,901,972
909,156
2,531,885
289,484
22,946
8,769,480

$            734,824
7,190
3,013,091
635,802
1,713,496
139,118
31,893
6,275,414

$        1,377,157
7,878
2,694,015
601,854
1,292,606
232,780
38,983
6,245,273

9,743,806
300,835

3,185,096
3,988,845
67,524
18,846
1,887,473
109,166
19,301,591
28,071,071

476,599
8,625,720
3,123,193
320,231

(2,673,053)
(758,686)

9,114,004
1,013,448
10,127,452

5,018,722
307,140

2,777,328
6,479,795
73,272
39,755
1,925,337
108,586
16,729,935
23,005,349

478,203
8,613,587
2,748,469
517,629

7,370,666
314,342

2,673,053
2,491,356
69,035
70,093
1,944,053
102,545
15,035,143
21,280,416

478,271
8,613,587
2,187,327
531,406

(2,673,053)
(736,604)

(2,673,053)
(379,578)

8,948,231
899,920
9,848,151

8,757,960
833,213
9,591,173

Total assets

$         38,198,523

$         32,853,500

$         30,871,589

Total liabilities and stockholders’ equity

$       38,198,523

$       32,853,500

$      30,871,589

See accompanying notes to the consolidated financial statements. 

98  Alsea  | 2016  ANNUAL REPORT

2016 ANNUAL REPORT  |  Alsea  99

Alsea, S.A.B. de C.V. and Subsidiaries

Alsea, S.A.B. de C.V. and Subsidiaries

Consolidated Statements of Income 
For the years ended December 31, 2016, 2015 and 2014

(Figures in thousands of Mexican pesos)

Consolidated Statements of Other Comprehensive 
Income  
For the years ended December 31, 2016, 2015 and 2014

(Figures in thousands of Mexican pesos)

Note

2016

2015

2014

2016

2015

2014

Continuing operations

Net sales
Cost of sales
Leases
Depreciation and amortization
Other operating costs and expenses
Other expenses, net 
Interest income
Interest expenses
Changes in the fair value of financial instruments
Exchange (gain) loss, net

Equity in results of associated companies

Income before income taxes 

Income tax expense 

Consolidated net income from

continuing operations

Discontinued operations:

Loss from discontinued operations - net of

26
27

28
29

19

14

20

$     37,701,867
11,779,630
3,274,251
2,388,235
17,382,096
110,651
(37,060)
881,643
407,768
(73,193)
1,587,846
67,877

$     32,288,376
10,149,276
2,851,083
1,947,897
14,930,621
55,666
(30,512)
710,901
104,275
74,202
1,494,967
27,703

$     22,787,368
7,272,274
1,805,853
1,333,320
10,705,673
201,731
(33,257)
527,281
-

(562)
975,055
32,253

1,655,723

1,522,670

1,007,308

529,233

489,919

364,593

1,126,490

1,032,751

642,715

Consolidated net income

$               1,126,490

$               1,032,751

$                 624,094

Items that may be reclassified subsequently to

income:

Valuation of financial instruments, net of

income taxes

Exchange difference on translating foreign

operations, net of income taxes

(94,821)

(80,460)

(7,242)

72,739
(22,082)

(276,566)
(357,026)

(121,299)
(128,541)

Total comprehensive income, net of

income taxes

$               1,104,408

$                 675,725

$                 495,553

Comprehensive income (loss) for the year

attributable to:

Controlling interest

$                 974,389

$                 624,189

$                 538,125

Non-controlling interest

$                 130,019

$                   51,536

$                 (42,572)

income taxes

29

-

-

(18,621)

See accompanying notes to the consolidated financial statements. 

Consolidated net income

$       1,126,490

$       1,032,751

$          624,094

Net income for the year attributable to:
Controlling interest

$          996,471

$          981,215

$          666,666

Non-controlling interest

$          130,019

$            51,536

$          (42,572)

Earnings per share:

Basic and diluted net earnings per share from

continuing and discontinued operations
(cents per share)

Basic and diluted net earnings per share from

25

$                1.19

$                1.17

$                0.85

continuing operations (cents per share)

25

$                1.19

$                1.17

$                0.87

See accompanying notes to the consolidated financial statements.

100  Alsea  | 2016  ANNUAL REPORT

2016 ANNUAL REPORT  |  Alsea  101

Alsea, S.A.B. de C.V. and Subsidiaries

Consolidated Statements of Changes in
Stockholders’ Equity    
For the years ended December 31, 2016, 2015 and 2014

(Figures in thousands of Mexican pesos)

Contributed capital

Retained earnings

Other comprehensive income items

Balances at January 1, 2014

Repurchase of shares (Note 23a)

Sales of shares (Note 23a)

Capital 
stock

Premium on 
issuance of 
share

Repurchased 
shares

$        403,339

$     2,037,390

$        -

-

-

-

-

(498)

20

Placement of shares, net of issuance expenses (Note 1c and 23a)

75,410

6,576,197

Business acquisitions and obligation under put option of non-controlling

(Note 19 and 24a)

Valuation adjustment (Note 2a)

Other movements (Note 24a)

Comprehensive income

Balances at December 31, 2014

Repurchase of shares (Note 23a)

Sales of shares (Note 23a)

Dividend paid 

Business acquisitions and obligation under put option of non-controlling

(Note 24a)

Other movements 

Comprehensive income

Balances at December 31, 2015

Repurchase of shares (Note 23a)

Sales of shares (Note 23a)

Dividend paid (Note 23a)

Effect of acquisition of business in associated entity

Business acquisitions and obligation under put option of

non-controlling 

Other movements 

Comprehensive income

-

-

-

-

-

-

-

-

478,749

8,613,587

-

-

-

-

-

-

-

-

-

-

-

-

478,749

8,613,587

-

-

-

-

-

-

-

12,133

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

(478)

(965)

897

(546)

(1,995)

391

-

-

-

-

-

Valuation of
financial  
instruments

Effect of
translation 
of foreign 
operations

Total 
controlling  
interest

Non-
controlling  
interest

Total
stockholders’ 
equity

$     (251,037)

$  4,271,427

$     239,504

$   4,510,931

Reserve for 
obligation under 
put option of
non-controlling 
interest

-

-

-

-

(2,673,053)

-

-

-

Legal 
reserve

Retained  
earnings

$ 100,736

$ 1,411,728

-

-

-

-

-

-

-

-

-

-

-

-

8,197

666,666

(2,673,053)

100,736

2,086,591

-

-

-

-

-

-

-

-

-

-

-

-

-

(419,173)

(900)

-

981,215

Reserve for
repurchase 
of shares

$   569,271

(39,566)

1,701

-

-

-

-

-

531,406

(93,422)

79,645

-

-

-

-

517,629

(2,673,053)

100,736

2,647,733

-

-

-

-

-

-

-

-

-

-

-

-

-

(7,242)

(7,242)

(121,299)

(372,336)

-

-

-

-

-

-

-

-

-

-

(80,460)

(87,702)

(276,566)

(648,902)

(248,503)

51,105

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

(644,771)

57,888

(34,761)

(103)

-

-

-

-

-

-

-

-

-

-

-

-

996,471

(94,821)

72,739

974,389

(40,064)

1,721

6,651,607

-

-

-

(40,064)

1,721

6,651,607

(2,673,053)

736,456

(1,936,597)

-

(101,520)

(101,520)

8,197

538,125

8,757,960

(94,387)

80,542

(419,173)

(900)

-

624,189

8,948,231

(250,498)

63,629

1,345

(42,572)

833,213

-

-

-

5,015

10,156

51,536

899,920

-

-

9,542

495,553

9,591,173

(94,387)

80,542

(419,173)

4,115

10,156

675,725

9,848,151

(250,498)

63,629

(644,771)

(45,178)

(689,949)

57,888

(34,761)

(103)

-

-

28,687

130,019

57,888

(34,761)

28,584

1,104,408

Balances at December 31, 2016

$        478,749

$     8,625,720

$        (2,150)

$   320,231

$   (2,673,053)

$ 100,736

$ 3,022,457

$   (182,523)

$     (576,163)

$  9,114,004

$  1,013,448

$ 10,127,452

See accompanying notes to the consolidated financial statements. 

102  Alsea  | 2016  ANNUAL REPORT

2016 ANNUAL REPORT  |  Alsea  103

Alsea, S.A.B. de C.V. and Subsidiaries

Consolidated Statements of Cash Flows   
For the years ended December 31, 2016, 2015 and 2014

(Figures in thousands of Mexican pesos)

Note

2016

2015

2014

Note

2016

2015

2014

Operating activities:

Consolidated net income
Adjustment for:
Income taxes 
Equity in results of associated companies
Interest expense
Interest income
Disposal of store equipment and property
Discontinued operations
Changes in the fair value of financial instruments
Depreciation and amortization 

Changes in working capital

Customers
Other accounts receivable
Inventories
Advance payments
Suppliers
Accrued expenses and employee benefits  
Income taxes paid 
Other liabilities
Labor obligations
Discontinued operations

Net cash flows provided by operating

activities 

10 y 11

$       1,126,490

$       1,032,751

$        642,715

529,233
(67,877)
881,643
(37,060)
14,490

-
407,768
2,388,235
5,242,922

(16,072)
24,027
(145,375)
(38,902)
696,528
984,024
(967,746)
(55,514)
580

-

489,919
(27,703)
710,901
(30,512)
162,734
-
104,275
1,947,897
4,390,262

18,847
(48,207)
(352,815)
3,932
344,836
285,807
(818,934)
(93,336)
6,041

-

364,593
(32,253)
527,281
(33,257)
60,418
3,219

-

1,333,320
2,866,036

(188,430)
(23,803)
(159,470)
(270,678)
259,932
512,160
(384,787)
(240,515)
(5,240)
(21,840)

5,724,472

3,736,433

2,343,365

Cash flows from investing activities:

Interest collected
Store equipment, leasehold improvements

and property
Intangible assets
Acquisitions of business, net of cash acquired 

Net cash flows used in investing activities

10

11

1 y 16

37,060

30,512

33,257

(4,048,244)
(550,998)
(293,027)
(4,855,209)

(2,984,818)
(411,472)

-

(3,365,778)

(1,996,173)
(393,984)
(9,816,311)
(12,173,211)

Cash flows from financing activities:
Bank loans
Repayments of loans
Repayments of financial leases
Issuance of debt instruments
Payments for debt instruments
Increase in capital stock from placement of shares,

22

5,820,156
(1,036,032)
(6,696)

1 and 18

-

(2,500,000)

net of premium and issuance expenses

23

-

Interest paid
Dividends paid
Payments for financial leasing
Acquisition of non-controlling interest
Other capital movements of associated companies
Repurchase of shares
Sales of shares

Net cash flows provided by (used in)

financing activities

4,272,000
(7,389,420)
(7,890)
4,000,000

-

-

(710,901)
(419,173)

-
(27,265)
-
(94,387)
80,542

12,230,892
(8,042,822)
(9,679)

-
-

6,651,607
(527,281)

-
-
-
-
(40,064)
1,721

(881,643)
(689,949)
(122,071)

-

23,127
(250,498)
63,629

420,023

(296,494)

10,264,374

Net increase in cash and cash equivalents

1,289,286

74,161

434,528

Exchange effects on value of cash

62,742

8,803

15,052

Cash and cash equivalents:

At the beginning of the year

1,195,814

1,112,850

663,270

At end of year

$2,547,842

$1,195,814

$1,112,850

See accompanying notes to the consolidated financial statements.

104  Alsea  | 2016  ANNUAL REPORT

2016 ANNUAL REPORT  |  Alsea  105

Alsea, S.A.B. de C.V. and Subsidiaries

Notes to the Consolidated Financial Statements   

For the years ended December 31, 2016, 2015 and 2014

(Figures in thousands of Mexican pesos)

1.  Activity, main operations and significant events  

Operations

Alsea, S.A.B. de C.V. and Subsidiaries (Alsea or the Entity) was incorporated as a variable income stock 
company on May 16, 1997 in Mexico. The Entity's domicile is Av. Revolución 1267 Int. 20 and 21,     
Col. Alpes, Delegación Álvaro Obregón, C.P. 01040, Mexico City, Mexico.

The Entity was incorporated for a period of 99 years, beginning on the date in which the deed was 
signed, which was April 7, 1997.

For disclosure purposes in the notes to the consolidated financial statements, reference made to pesos, 
"$" or MXP is for thousands of Mexican pesos, and reference made to dollars is for US dollars.

Alsea is mainly engaged in operating fast food Restaurants "QSR" cafes and casual dining "Casual 
Dining". The Brands operated in Mexico are Domino’s Pizza, Starbucks, Burger King, Chili’s Grill & 
Bar, California Pizza Kitchen, P.F. Chang’s, Italianni’s, The Cheese Cake Factory, VIPS and El Porton. In 
order to operate its multi-units, the Entity has the support of its shared service center, which includes 
the supply chain through Distribuidora e Importadora Alsea, S.A. de C.V. (DIA), real property and 
development services, as well as administrative services (financial, human resources and technology). 
The Entity operates the Burger King, P.F. Chang’s and Starbucks Brands in Chile and Argentina. In 
Colombia, Alsea operates the Domino's Pizza, Burger King, Starbucks, P.F. Chang’s Brands and from 
2016 it operates the Archie’s Brand. Starting in 2014, the P.F. Chang’s Brand operates in Brazil. And 
starting October 2014, Alsea operates in Spain the Brands Foster's Hollywood, Cañas y Tapas, Il 
Tempietto, La Vaca Argentina, Burger King and Domino's Pizza.

Significant events

b.  Acquisition of Sub-franchisee assets of Domino's Pizza Mexico - On September 2, 2016, 

Alsea concluded the acquisition of 100% of the assets of 22 Domino's Pizza stores from a sub-
franchisee who prior to this acquisition had exclusive rights to develop and operate the Brand in 
certain areas of the State of Mexico, within the metropolitan area of Mexico City and the State 
of Hidalgo. This purchase consisted of the acquisition of all the assets of the 22 units, as well as 
the rights and obligations that derive from the sub-franchise agreements for the operation of 
said establishments.

c.  Signing of Chili's Development Contract in Chile - On June 7, 2016, Alsea signed an exclusive 

development agreement to operate and develop Chili's Restaurants in Chile. With this new 
development contract, Alsea agrees to have a minimum of 15 Chili's Restaurants operating in the 
Andean country over a period of 10 years.

d.  Acquisition of Archie's, S.A.S. In Colombia - On March 3, 2016, Alsea was the winner of 

the asset divestment process of the Italian Restaurant chain Archie's Colombia, S.A.S. (Archie's), 
Archies's is a 100% Colombian concept that has grown and developed its format to the measure 
of the national market; the business was founded in 1993 and is the largest Restaurant chain of 
Italian food in Colombia and one of the main chains of that country. Archies's currently operates 
41 Restaurants in 7 of the main cities of Colombia, and has presence in the main shopping 
centers of the country.

e.  Placement of debt instruments - In March 2015, Alsea concluded the placement of debt 

instruments worth $3,000,000, maturing in March 2020, and bear interest at the 28-day TIIE rate 
(Mexican Interbank Offering rate) plus 1.10 percentage points; and other the placement of debt 
instrument worth $1,000,000, maturing in March 2025, bearing interest at a fixed rate of 8.07%; 
this placement received a rating of “A+” for local currency debt by Fitch Rating & HR Ratings.

f.  Acquisition of the non-controlling interest of Grupo Amigos de San Angel - In July 2015, 
Alsea completed the acquisition of the remaining 10.23% of Grupo Amigos de San Angel S.A. 
de C.V. ("GASA"); the company owns 29 Italianni's units. Since February 2012, Alsea maintained 
89.77% of the shares of GASA. (see effects in Note 24b).

a.  Refinancing and pre-payment of debt certificates - On September 8, 2016, Alsea 

g.  Primary offering to subscribe and pay shares for the amount of $5,999,999 - In June 

successfully concluded the refinancing of debt with costs in the amount of $2,500,000 and 
$10,383 of accrued interest. As part of this transaction Alsea obtained two bilateral loans with 
Bank of America, N.A. and Grupo Financiero Santander Mexico within five years for a total of 
$2,684,000, resources to pay in advance the $2,500,000 of the debt instruments issued in 
June 2013 maturing in June 2018, and the remaining $173.617 was used to capital investment 
purposes as part of the store expansion program of the different Brands of the Entity's portfolio.

2014, Alsea made a share placement of $5,999,999 on the Mexican and international markets 
(without considering an overallotment option for the total amount of $6,899,999). In Mexico, the 
offering amount is up to $2,881,043, while the international offering amount is up to $3,118,956. 
The global offering was made for 131,147,540 shares (without considering the overallotment 
option of 150,819,671 shares); a total of 62,973,627 shares were placed in Mexico, together 
with 68,173,913 shares on the international market. The placement price was $45.75 per share. 
Issuance expenses of $248,392 were incurred to make the public offering.

106  Alsea  | 2016  ANNUAL REPORT

2016 ANNUAL REPORT  |  Alsea  107

h.  Acquisition of VIPS -  In September 2013, Alsea reached an agreement with Wal-Mart de 

México, S.A.B. de C.V. (Grupo Wal-Mart) to acquire 100% of VIPS, the Grupo Wal-Mart Restaurant 
division, for a total of $8,200,000. On April 30, 2014, the regulatory authorities approved the 
transaction, becoming effective as of such date; Alsea consolidates the financial information 
of VIPS since such date. (see effects in note 15). VIPS’ operations include a total of 360 
Restaurants, of which 262 are of the "Vips" Brand, 90 are of the "El Portón" Brand, 6 are of the 
"Ragazzi" Brand and two are of the "La Finca" Brand. Those operations also include: I) the rights 
to intellectual property over the four Brands, menus, development of the product, operating 
processes and other items; II) the acquisition of 18 real property assets; III) the buildings which 
total 214 units; and IV) an administrative office dedicated to the standardization of products, 
bulk purchases, the centralization of deliveries by suppliers and the production of desserts, 
sauces and food dressings. The transaction included the acquisition of Operadora VIPS, S. de R.L. 
de C.V. (OVI) and Arrendadora de Restaurantes, S. de R.L. de C.V. (ARE), as well as the transfer 
of personnel who provide services to VIPS and that at the date of the transaction worked in 
different Grupo Wal-Mart service companies; the transfer became effective in August 2013 and 
the personnel were transferred to Servicios Ejecutivos de Restaurantes, S. de R.L. de C.V. (SER) 
and Holding de Restaurantes, S. de R.L. de C.V. (HRE), which are newly created companies.   

i.  Acquisition of Grupo Zena  - In October 2014, Alsea reached an agreement with the 

Food Service Group, S.A. and Tuera 16, S.A., S.C.R., incorporated in Luxemburgo and Spain, 
respectively, to acquire 71.76% of the capital stock of the entity Food Service Project, S.L. 
(“FSP”), incorporated in Spain and which is denominated, together with its subsidiaries “Grupo 
Zena”, and which is engaged in the operation of  Restaurants of the Brands “Foster’s Hollywood”, 
“Cañas y Tapas”, “Il Tempietto”, “La Vaca Argentina”, “Burger King” and “Domino’s Pizza”, for a 
total of 107,445 Euros (equivalent to $1,934,023)  (“Acquisition Price”). Alsea consolidates the 
financial information of Grupo Zena beginning in October 2014, date in which the transaction was 
formalized. (see effects in Note 15). 

Grupo Zena’s operations include a total of 427 Restaurant, of which 195 are of the “Foster’s 
Hollywood” Brand, 127 are of the  “Domino’s Pizza” Brand, 60 are of the “Burger King” Brand, 
13 are of the “La Vaca Argentina” Brand, 21 are of the “Cañas y Tapas” Brand and 11 are of the 
“Il Tempietto” Brand. Also, Grupo Zena has given two subfranchises of the Domino’s Brand, 122 
subfranchises of the  Foster’s Hollywood Brand, 13 subfranchises of the Cañas y Tapas Brand, and 
6 subfranchises of the Il Tempietto Brand to another parties.

2.  Application of new and revised International Financial Reporting Standards

a.  Application of new and revised International Financing Reporting Standards (“IFRSs” 

or “IAS”) and interpretations that are mandatorily effective for the current year

In the current year, the Entity has applied a number of amendments to IFRSs and new 
Interpretation issued by the International Accounting Standards Board (“IASB”) that are 
mandatorily effective for an accounting period that begins on or after January 1, 2016.

Amendments to IAS 1, Disclosure Initiative

The amendments to IAS 1 give some guidance on how to apply the concept of materiality in practice. 

The application of these amendments to IAS 1 did not have impacts on the Entity’s consolidated 
financial statements.

Amendments to IFRS 11, Accounting for Acquisitions of Interests in Joint Operations

The amendments to IFRS 11 provide guidance on how to account for the acquisition of a joint 
operation that constitutes a business as defined in IFRS 3, Business Combinations. Specifically, 
the amendments state that the relevant principles on accounting for business combinations in 
IFRS 3 and other standards (e.g. IAS 12, Income Taxes regarding the recognition of deferred taxes 
at the time of acquisition and IAS 36, Impairment of Assets regarding impairment testing of a 
cash-generating unit to which goodwill on acquisition of a joint operation has been allocated) 
should be applied. The same requirements should be applied to the formation of a joint operation 
if and only if an existing business is contributed to the joint operation by one of the parties that 
participate in the joint operation.

A joint operator is also required to disclose the relevant information required by IFRS 3 and other 
standards for business combinations.

The amendments are applied prospectively to acquisitions of interests in joint operations (in 
which the activities of the joint operations constitute businesses as defined in IFRS 3) occurring 
from the beginning of annual periods beginning on or after January 1, 2016.

The application of these amendments to IFRS 11 did not have an impact on the Entity’s 
consolidated financial statements.

108  Alsea  | 2016  ANNUAL REPORT

2016 ANNUAL REPORT  |  Alsea  109

Amendments to IAS 16 and IAS 38, Clarification of Acceptable Methods of Depreciation 
and Amortization

Annual Improvements to IFRSs 2012-2014 Cycle

The amendments to IAS 16 prohibit entities from using a revenue-based depreciation method 
for items of property, plant and equipment. The amendments to IAS 38 introduce a rebuttable 
presumption that revenue is not an appropriate basis for amortization of an intangible asset. This 
presumption can only be rebutted in the following two limited circumstances: 

a) When the intangible asset is expressed as a measure of revenue; or
b) When it can be demonstrated that revenue and consumption of the economic benefits of the 
intangible asset are highly correlated.

The amendments apply prospectively for annual periods beginning on or after January 1, 2016. 
Currently, the Entity uses the straight-line method for depreciation and amortization for its property, 
plant and equipment, and intangible assets respectively. The management of the Entity believes that 
the straight-line method is the most appropriate method to reflect the consumption of economic 
benefits inherent in the respective assets and accordingly, the application of these amendments to 
IAS 16 and IAS 38 did not have an impact on the Entity’s consolidated financial statements.

Amendments to IFRS 10 and IAS 28, Sale or Contribution of Assets between an Investor 
and its Associate or Joint Venture 

The amendments to IFRS 10 and IAS 28 deal with situations where there is a sale or contribution 
of assets between an investor and its associate or joint venture. Specifically, the amendments 
state that gains or losses resulting from the loss of control of a subsidiary that does not contain 
a business in a transaction with an associate or a joint venture that is accounted for using the 
equity method, are recognized in the parent’s profit or loss only to the extent of the unrelated 
investors’ interests in that associate or joint venture. 

Similarly, gains and losses resulting from the remeasurement of investments retained in any 
former subsidiary (that has become an associate or a joint venture that is accounted for using the 
equity method) to fair value are recognized in the former parent’s profit or loss only to the extent 
of the unrelated investors’ interests in the new associate or joint venture. 

The amendments should be applied prospectively to transactions occurring in annual periods 
beginning on or after January 1, 2016. 

The application of these amendments to IFRS 10 and IAS 28 may had no impact on the Entity’s 
consolidated financial statements.

The Annual Improvements to IFRSs 2012-2014 Cycle include a number of amendments to various 
IFRSs, which are summarised below. 

The amendments to IFRS 5 introduce specific guidance in IFRS 5 for when an entity reclassifies an 
asset (or disposal group) from held for sale to held for distribution to owners (or vice versa). The 
amendments clarify that such a change should be considered as a continuation of the original plan of 
disposal and hence requirements set out in IFRS 5 regarding the change of sale plan do not apply. 

The amendments also clarifies the guidance for when held-for-distribution accounting is discontinued.

The amendments to IFRS 7 provide additional guidance to clarify whether a servicing contract is 
continuing involvement in a transferred asset for the purpose of the disclosures required in relation to 
transferred assets.

The amendments to IAS 19, Employee Benefit, clarify that the rate used to discount post-
employment benefit obligations should be determined by reference to market yields at the end of 
the reporting period on high quality corporate bonds. The assessment of the depth of a market for 
high qualify corporate bonds should be at the currency level (i.e. the same currency as the benefits 
are to be paid). For currencies for which there is no deep market in such high quality corporate 
bonds, the market yields at the end of the reporting period on government bonds denominated in 
that currency should be used instead. 

The application of these amendments had no material effect on the Entity’s consolidated financial 
statements.

b.  New and revised IFRSs in issue but not yet effective

The Entity has not applied the following new and revised IFRSs that have been issued but are not 
yet effective:

IFRS 9 
IFRS 15 
IFRS 16 
Amendments to IAS 12
Amendments to IAS 7 
Amendments to IFRS 2

Financial Instruments2
Revenue from Contracts with Customers2
Leases3
Income taxes1
Statements of Cash Flows1
Classification and measurement of share-based payments1

1 Effective for annual periods beginning on or after January 1, 2017, with earlier application 
permitted.
² Effective for annual periods beginning on or after January 1, 2018, with earlier application 
permitted.
³ Effective for annual periods beginning on or after January 1, 2019, with earlier application 
permitted.

110  Alsea  | 2016  ANNUAL REPORT

2016 ANNUAL REPORT  |  Alsea  111

The directors of the Entity do not anticipate that the application of these amendments will have a 
material effect on the Entity’s consolidated financial statements, except for the application of IFRS 
16, which is expected to have material effects on the consolidated financial statements.

Under IFRS 16 a lessee recognizes a right-of-use asset and a lease liability. The right-of-use asset is 
treated similarly to other non-financial assets and depreciated accordingly and the liability accrues 
interest. This will typically produce a front-loaded expense profile (whereas operating leases under 
IAS 17 would typically have had straight-line expenses) as an assumed linear depreciation of the 
right-of-use asset and the decreasing interest on the liability will lead to an overall decrease of 
expense over the reporting period.

The lease liability is initially measured at the present value of the lease payments payable over the 
lease term, discounted at the rate implicit in the lease if that can be readily determined. If that rate 
cannot be readily determined, the lessee shall use their incremental borrowing rate.

However, a lessee may elect to account for lease payments as an expense on a straight-line basis 
over the lease term for leases with a lease term of 12 months or less and containing no purchase 
options (this election is made by class of underlying asset); and leases where the underlying asset 
has a low value when new, such as personal computers or small items of office furniture (this 
election can be made on a lease-by-lease basis).

IFRS 16 establishes different transitional provisions, including retrospective application or the 
modified retrospective application where the comparative period is not restated.

The Entity is in the process of determining the potential impacts that will derive from the adoption 
of this standard in its consolidated financial statements, although given the nature of its operations 
it would expect significant impacts.

3.  Significant accounting policies

a.  Statement of compliance

The consolidated financial statements have been prepared in accordance with International 
Financial Reporting Standards (IFRS) released by IASB.

b.  Basis of preparation

The Entity's consolidated financial statements have been prepared on the historical cost basis, 
except for certain financial instruments that are valued at fair value, as explained in further detail 
within the significant accounting policies.

i. 

Historical cost

Historical cost is generally based on the fair value of the consideration given in exchange 
for goods and services. 

ii. 

Fair value

Fair value is the price that would be received to sell an asset or paid to transfer a liability in 
an orderly transaction between market participants at the measurement date, regardless 
of whether that price is directly observable or estimated using another valuation technique. 
In estimating the fair value of an asset or a liability, the Entity takes into account the 
characteristics of the asset or liability if market participants would take those characteristics 
into account when pricing the asset or liability at the measurement date. Fair value for 
measurement and/or disclosure purposes in these consolidated financial statements is 
determined on such a basis, except for share-based payment transactions that are within the 
scope of IFRS 2, leasing transactions that are within the scope of IAS 17, and measurements 
that have some similarities to fair value but are not fair value, such as net realizable value in 
IAS 2 or value in use in IAS 36.

In addition, for financial reporting purposes, fair value measurements are categorized into 
Level 1, 2 or 3 based on the degree to which the inputs to the fair value measurements are 
observable and the significance of the inputs to the fair value measurement in its entirety, 
which are described as follows:

•  Level 1 inputs are quoted prices (unadjusted) in active markets for identical assets or 

liabilities that the entity can access at the measurement date;

•  Level 2 inputs are inputs, other than quoted prices included within Level 1, that are 

observable for the asset or liability, either directly or indirectly; and

•  Level 3 inputs are unobservable inputs for the asset or liability.

112  Alsea  | 2016  ANNUAL REPORT

2016 ANNUAL REPORT  |  Alsea  113

c.  Basis of consolidation of financial statements

The consolidated financial statements incorporate the financial statements of the Entity and 
entities controlled by the Entity and its subsidiaries. Control is obtained when the Entity:

•   Has power over the investee;

•  Is exposed, or has rights, to variable returns from its involvement with the investee; and

•  Has the ability to use its power to affect its returns.

The Entity reassesses whether or not it controls an investee if facts and circumstances indicate that 
there are changes to one or more of the three elements of control listed above.

When the Entity has less than a majority of the voting rights of an investee, it has power over the 
investee when the voting rights are sufficient to give it the practical ability to direct the relevant 
activities of the investee unilaterally. 

The Entity considers all relevant facts and circumstances in assessing whether or not the Entity’s 
voting rights in an investee are sufficient to give it power, including:

•  The size of the Entity’s holding of voting rights relative to the size and dispersion of holdings 

of the other vote holders;

•  Potential voting rights held by the Entity, other vote holders or other parties;
•  Rights arising from other contractual arrangements; and
•  Any additional facts and circumstances that indicate that the Entity has, or does not have, 

the current ability to direct the relevant activities at the time that decisions need to be made, 
including voting patterns at previous shareholders’ meetings.

Consolidation of a subsidiary begins when the Entity obtains control over the subsidiary and 
ceases when the Entity loses control of the subsidiary. Specifically, income and expenses of a 
subsidiary acquired or disposed of during the year are included in the consolidated statements 
of income and other comprehensive income from the date the Entity gains control until the date 
when the Entity ceases to control the subsidiary.

Profit or loss and each component of other comprehensive income are attributed to the owners of the 
Entity and to the non-controlling interests. Total comprehensive income of subsidiaries is attributed to 
the owners of the Entity and to the non-controlling interests even if this results in the non-controlling 
interests having a deficit balance.

When necessary, adjustments are made to the financial statements of subsidiaries to bring their 
accounting policies into line with the Entity’s accounting policies. 

All intragroup assets and liabilities, equity, income, expenses and cash flows relating to 
transactions between members of the Entity are eliminated in full on consolidation.

Changes in the Entity’s ownership interests in existing subsidiaries

Changes in the Entity’s ownership interests in subsidiaries that do not result in the Entity losing 
control over the subsidiaries are accounted for as equity transactions. The carrying amounts 
of the Entity’s interests and the non-controlling interests are adjusted to reflect the changes 
in their relative interests in the subsidiaries. Any difference between the amount by which the 
non-controlling interests are adjusted and the fair value of the consideration paid or received is 
recognized directly in equity and attributed to owners of the Entity. 

When the Entity loses control of a subsidiary, a gain or loss is recognized in profit or loss and 
is calculated as the difference between (i) the aggregate of the fair value of the consideration 
received and the fair value of any retained interest and (ii) the previous carrying amount of the 
assets (including goodwill), and liabilities of the subsidiary and any non-controlling interests. 

All amounts previously recognized in other comprehensive income in relation to that subsidiary 
are accounted for as if the Entity had directly disposed of the related assets or liabilities of 
the subsidiary (i.e. reclassified to profit or loss or transferred to another category of equity as 
specified/permitted by applicable IFRSs). The fair value of any investment retained in the former 
subsidiary at the date when control is lost is regarded as the fair value on initial recognition 
for subsequent accounting under IAS 39, when applicable, the cost on initial recognition of an 
investment in an associate or a joint venture.  

d.  Financial instruments 

Financial assets and financial liabilities are recognized when the Entity becomes a party to the 
contractual provisions of the instruments. 

Financial assets and financial liabilities are initially measured at fair value. 

Transaction costs that are directly attributable to the acquisition or issue of financial assets and 
financial liabilities (other than financial assets and financial liabilities at fair value through profit 
or loss) are added to or deducted from the fair value of financial assets and financial liabilities, 
as appropriate, on initial recognition. Transaction costs directly attributable to the acquisition 
of financial assets and financial liabilities at fair value through profit or loss are recognize 
immediately in profit or loss.

114  Alsea  | 2016  ANNUAL REPORT

2016 ANNUAL REPORT  |  Alsea  115

e.  Financial assets

Financial assets are classified into the following specific categories: financial assets "at fair value 
through profit or loss" (FVTPL), “held-to-maturity” investments, “available-for-sale” (AFS) and 
financial assets and "loans and receivables". The classification depends on the nature and purpose 
of the financial assets and is determined at the time of initial recognition. All regular purchases 
or sales of financial assets are recognized and derecognized on the trade date basis. Regular way 
purchases or sales are purchases or sales of financial assets that require delivery of assets within 
the time frame established by regulation or convention in the marketplace.

1. 

Effective interest method

The effective interest method is a method of calculating the amortized cost of a debt 
instrument and of allocating interest income over the relevant period. The effective interest 
rate is the rate that exactly discounts estimated future cash receipts (including all fees and 
points paid or received that form an integral part of the effective interest rate, transaction 
costs and other premiums or discounts) through the expected life of the debt instrument, 
or, where appropriate, a shorter period, to the net carrying amount on initial recognition.

Income is recognized on an effective interest basis for debt instruments other than those 
financial assets classified as of FVTPL.

2. 

Financial assets at FVTPL

Financial assets are classified as of FVTPL when the financial asset is (i) contingent 
consideration that may be paid by an acquirer as part of a business combination to which 
IFRS 3 applies, (ii) held for trading, or (iii) it is designated as of FVTPL 

A financial asset is classified as held for trading if:

•  It has been acquired principally for the purpose of selling it in the near term; or
•  On initial recognition it is part of a portfolio of identified financial instruments that the 
Entity manages together and has a recent actual pattern of short-term profit-taking; or

•  It is a derivative that is not designated and effective as a hedging instrument

A financial asset other that a financial asset held for trading may be designated as of 
FVTPL upon initial recognition, if: 

•  Such designation eliminates or significantly reduces a measurement or recognition 

inconsistency that would otherwise arise; or

•  The financial asset forms part of a group of financial assets or financial liabilities 

or both, which is managed and its performance is evaluated on a fair value basis, in 
accordance with the Entity’s documented risk management or investment strategy, and 
information about the grouping is provided internally on that basis; or

•  It forms part of a contract containing one or more embedded derivatives, and IAS 39 

permits the entire combined contract to be designated as of FVTPL.

Financial assets at FVTPL are stated at fair value, with any gains or losses arising on 
remeasurement recognized in profit or loss. The net gain or loss recognized in profit or loss 
incorporates any dividend or interest earned on the financial asset and is included in the 
"other income and expenses" in the consolidated statements of income. 

3. 

Loans and receivables

Loans and receivables are non-derivative financial assets with fixed or determinable 
payments that are not traded on an active market are classified as loans and receivables. 
Loans and receivables are valued at amortized cost using the effective interest method, 
less impairment identified. 

Interest income is recognized by applying the effective interest rate, except for short term 
receivables when the effect of discounting is immaterial. 

4. 

Impairment of financial assets

Financial assets, other than those at FVTPL, are assessed for indicators of impairment 
at the end of each reporting period. Financial assets are considered to be impaired when 
there is objective evidence that, as a result of one or more events that occurred after the 
initial recognition of the financial asset, the estimated future cash flows of the investment 
have been affected.

116  Alsea  | 2016  ANNUAL REPORT

2016 ANNUAL REPORT  |  Alsea  117

For all other financial assets, objective evidence of impairment could include:

f. 

Inventories and cost of sales  

•  Significant financial difficulty of the issuer or counterparty; or
•  Breach of contract, such as a default or delinquency in interest or principal payments; or
•  It becoming probable that the borrower will enter bankruptcy or financial re-

organization; or

•  The disappearance of an active market for that financial asset because of financial 

difficulties.

For certain categories of financial assets, such as trade receivables, assets are assessed for 
impairment on a collective basis even if they were assessed not to be impaired individually. 

Objective evidence of impairment for a portfolio of receivables could include the Entity’s 
past experience of collecting payments, an increase in the number of delayed payments in 
the portfolio past the average credit period of 15 days, as well as observable changes in 
national or local economic conditions that correlate with default on receivables.

For financial assets carried at amortized cost, the amount of the impairment loss recognized 
is the difference between the asset’s carrying amount and the present value of estimated 
future cash flows, discounted at the financial asset’s original effective interest rate.

For financial assets that are carried at cost, the amount of the impairment loss is measured 
as the difference between the asset’s carrying amount and the present value of the 
estimated future cash flows discounted at the current market rate of return for a similar 
financial asset. Such impairment loss will not be reversed in subsequent periods.

The carrying amount of the financial asset is reduced by the impairment loss directly for 
all financial assets with the exception of trade receivables, where the carrying amount is 
reduced through the use of an allowance account. 

When a trade receivable is considered uncollectible, it is written off against the allowance 
account. Subsequent recoveries of amounts previously written off are credited against 
the allowance account. Changes in the carrying amount of the allowance account are 
recognized in profit or loss.

For financial assets measured at amortized cost, if, in a subsequent period, the amount 
of the impairment loss decreases and the decrease can be related objectively to an event 
occurring after the impairment was recognized, the previously recognized impairment loss 
is reversed through profit or loss to the extent that the carrying amount of the investment 
at the date the impairment is reversed does not exceed what the amortized cost would 
have been had the impairment not been recognized.

Inventories are valued at the lower of cost or net realizable value. Costs of inventories are 
determined using the average cost method. Net realizable value represents the estimated selling 
price for inventories less all estimated cost of completion and costs necessary to make the sale. 

Cost of sales represents the cost of inventories at the time of sale, increased, when applicable, by 
reductions in the value of inventory during the year to its net realizable value.

The Entity records the necessary estimations to recognize reductions in the value of its 
inventories due to impairment, obsolescence, slow movement and other causes that indicate that 
utilization or realization of the items comprising the inventories will be below the recorded value.

g.  Store equipment, leasehold improvements and property

Store equipment, leasehold improvements and property are recorded at acquisition cost.

Depreciation of store equipment, leasehold improvements and property is calculated by the 
straight line method, based on the useful lives estimated by the Entity's management. Annual 
depreciation rates of the main groups of assets are as follows:

Buildings

Store equipment

Leasehold improvements

Transportation equipment

Computer equipment

Production equipment

Office furniture and equipment

Rates

5

5 to 30

7 to 20

25

30

10 to 20

10

Any significant components of store equipment, leasehold improvements and property that must 
be replaced periodically are depreciated as separate components of the asset and to the extent 
they are not fully depreciated at the time of their replacement, are written off by the Entity and 
replaced by the new component, considering its respective useful life and depreciation. Likewise, 
when major maintenance is performed, the cost is recognized as a replacement of a component 
provided that all recognition requirements are met. All other routine repair and maintenance costs 
are recorded as an expense in the period as they are incurred. 

118  Alsea  | 2016  ANNUAL REPORT

2016 ANNUAL REPORT  |  Alsea  119

Buildings, furniture and equipment held under finance leases are depreciated based on their 
estimated useful life as own assets. However, when there is no reasonable certainty that the 
property is obtained at the end of the lease term, the assets are depreciated over the shorter of the 
lease life and life period.

The Entity does not maintain a policy of selling fixed assets at the end of their useful lives. Instead, 
in order to protect its image and the Alsea Brands, those assets are destroyed or in some cases 
sold as scrap. The use or lease of equipment outside the provisions of the franchise agreements is 
subject to sanctions. Additionally, given the high costs of maintenance or storage required, those 
assets are not used as spare parts for other Brand stores.

h.  Advance payments

Advance payments include advances for purchase of inventories, leasehold improvements and 
services that are received in the twelve months subsequent to the date of the consolidated 
statements of financial position and are incurred in the course of regular operations.

i. 

Intangible assets 

1. 

Intangible assets acquired in a business combination

Intangible assets acquired in a business combination and recognized separately from 
goodwill are initially recognized at their fair value at the acquisition date (which is 
regarded as their cost).

Subsequent to initial recognition, intangible assets acquired in a business combination are 
reported at cost less accumulated amortization and accumulated impairment losses, on the 
same basis as intangible assets that are acquired separately.

Brands owned by Alsea included under intangibles assets are the following:

Brand

Archie’s

Foster’s Hollywood

Cañas y Tapas

La Vaca Argentina

Il Tempietto

VIPS

El Portón

La Finca

Country

Colombia

Spain 

Spain 

Spain 

Spain

Mexico

Mexico

Mexico

Own Brand

Own Brand

Own Brand

Own Brand

Own Brand

Own Brand

Own Brand

Own Brand

2. 

Intangible assets acquired separately 

Other intangible assets represent payments made to third parties for the rights to use the 
Brands with which the Entity operates its establishments under the respective franchise or 
association agreements. Amortization is calculated by the straight line method based on the 
use period of each Brand, including renewals considered to be certain, which are generally for 
10 to 20 years. The terms of Brand rights are as follows:

Brands

Domino’s Pizza

Starbucks Coffee

Burger King

Chili’s Grill & Bar

California Pizza Kitchen

P.F. Chang’s

Country

Mexico
Colombia
Spain (3)

Mexico
Argentina
Colombia
Chile

Year of expiration

2025
2026
2019

2037
2027
2033
2027

Mexico, Argentina, Chile, 
Colombia and Spain

Depending on opening 
dates

Mexico
Colombia

Mexico

Mexico (2)
Argentina, Chile, Brazil, 
Colombia (2)

2018
2026

2022

2019
2021

The Cheesecake Factory

Mexico and Chile (2)

Depending on opening 
dates

Italianni’s

Mexico (1)

2031

(1) The term for each store under this Brand is 20 years as of the opening date, with the 
right to a 10 year extension.
(2) The term for each store under this Brand is 10 years as of the opening date, with the 
right to a 10 year extension.
(3) Term of 10 years with the right to an extension.
Domino’s Pizza Spain renew his contract in 2018, Burger King Spain is valid for 20 years. 

The Entity has affirmative and negative covenants under the aforementioned agreements, the 
most important of which are carrying out capital investments and opening establishments. At 
December 31, 2016, 2015 and 2014, the Entity has fully complied with those obligations.

120  Alsea  | 2016  ANNUAL REPORT

2016 ANNUAL REPORT  |  Alsea  121

Amortization of intangible assets is included in the depreciation and amortization accounts in 
the consolidated statements of income.

An intangible asset is derecognized on disposal, or when no future economic benefits are 
expected from use or disposal. Gains or losses arising from derecognition of an intangible asset, 
measured as the difference between the net disposal proceeds and the carrying amount of the 
asset are recognized in profit or loss when the asset is derecognized. 

When an impairment loss subsequently reverses, the carrying amount of the asset (or a cash-
generating unit) is increased to the revised estimate of its recoverable amount, but so that the 
increased carrying amount does not exceed the carrying amount that would have been determined 
had no impairment loss been recognized for the asset (or cash generating unit) in prior years. 
A reversal of an impairment loss is recognized immediately in profit or loss, unless the relevant 
asset is carried at a revalued amount, in which case the reversal of the impairment loss is treated 
as a revaluation increase.

j. 

Impairment in the value of long-lived assets, equipment, leasehold improvements, 
properties, and other intangible assets

k.  Business combinations  

At the end of each reporting period, the Entity reviews the carrying amounts of its tangible and 
intangible assets to determine whether there is any indication that those assets have suffered an 
impairment loss. If any such indication exists, the recoverable amount of the asset is estimated in 
order to determine the extent of the impairment loss (if any). When it is not possible to estimate 
the recoverable amount of an individual asset, the Entity estimates the recoverable amount of 
the cash-generating unit to which the asset belongs. When a reasonable and consistent basis 
of allocation can be identified, corporate assets are also allocated to individual cash-generating 
units, or otherwise they are allocated to the smallest group of cash-generating units for which a 
reasonable and consistent allocation basis can be identified.

Intangible assets with indefinite useful lives and intangible assets not yet available for use are tested 
for impairment at least annually, and whenever there is an indication that the asset may be impaired.

Recoverable amount is the higher of fair value less costs to sell and value in use. In assessing 
value in use, the estimated future cash flows are discounted to their present value using a pre-tax 
discount rate that reflects current market assessments of the time value of money and the risks 
specific to the asset for which the estimates of future cash flows have not been adjusted.

If the recoverable amount of an asset (or cash-generating unit) is estimated to be less than its 
carrying amount, the carrying amount of the asset (or cash-generating unit) is reduced to its 
recoverable amount. An impairment loss is recognized immediately in profit or loss, unless the 
relevant asset is carried at a revalued amount, in which case the impairment loss is treated as a 
revaluation decrease. The Entity performs impairment test annually to identify any indication. 

Acquisitions of businesses are accounted for using the acquisition method. The consideration 
transferred in a business combination is measured at fair value, which is calculated as the sum of the 
acquisition-date fair values of the assets transferred by the Entity, liabilities incurred by the Entity to 
the former owners of the acquire and the equity interests issued by the Entity in exchange for control 
of the acquire. Acquisition-related costs are generally recognized in profit or loss as incurred.

At the acquisition date, the identifiable assets acquired and the liabilities assumed are recognized at 
their fair value, except that:

•  Deferred tax assets or liabilities, and assets or liabilities related to employee benefit 

arrangements are recognized and measured in accordance with IAS 12, Income Taxes and IAS 
19, respectively;

•  Liabilities or equity instruments related to share-based payment arrangements of the acquire 
or share-based payment arrangements of the Entity entered into to replace share-based 
payment arrangements of the acquire are measured in accordance with IFRS 2, Share-based 
Payments at the acquisition date; 

•  Assets (or disposal groups) that are classified as held for sale in accordance with IFRS 5, Non-
current Assets Held for Sale and Discontinued Operations are measured in accordance with 
that standard.

Goodwill is measured as the excess of the sum of the consideration transferred, the amount of any 
non-controlling interests in the acquire, and the fair value of the acquirer’s previously held equity 
interest in the acquire (if any) over the net of the acquisition-date amounts of the identifiable assets 
acquired and the liabilities assumed. If, after reassessment, the net of the acquisition-date amounts 
of the identifiable assets acquired and liabilities assumed exceeds the sum of the consideration 
transferred, the amount of any non-controlling interests in the acquire and the fair value of the 
acquirer’s previously held interest in the acquire (if any), the excess is recognized immediately in 
profit or loss as a bargain purchase gain.

122  Alsea  | 2016  ANNUAL REPORT

2016 ANNUAL REPORT  |  Alsea  123

Non-controlling interests that are present ownership interests and entitle their holders to a 
proportionate share of the entity’s net assets in the event of liquidation may be initially measured 
either at fair value or at the non-controlling interests’ proportionate share of the recognized 
amounts of the acquirer’s identifiable net assets. The choice of measurement basis is made on 
a transaction-by-transaction basis. Other types of non-controlling interests are measured at fair 
value or, when applicable, on the basis specified in another IFRS.

When the consideration transferred by the Entity in a business combination includes assets or 
liabilities resulting from a contingent consideration arrangement, the contingent consideration is 
measured at its acquisition-date fair value and included as part of the consideration transferred 
in a business combination. Changes in the fair value of the contingent consideration that qualify 
as measurement period adjustments are adjusted retrospectively, with corresponding adjustments 
against goodwill. Measurement period adjustments are adjustments that arise from additional 
information obtained during the ‘measurement period’ (which cannot exceed one year from the 
acquisition date) about facts and circumstances that existed at the acquisition date. 

The subsequent accounting for changes in the fair value of the contingent consideration that do 
not qualify as measurement period adjustments depends on how the contingent consideration is 
classified. Contingent consideration that is classified as equity is not remeasured at subsequent 
reporting dates and its subsequent settlement is accounted for within equity. Contingent 
consideration that is classified as an asset or a liability is remeasured at subsequent reporting 
dates in accordance with IAS 39, or IAS 37, Provisions, Contingent Liabilities and Contingent 
Assets, as appropriate, with the corresponding gain or loss being recognized in profit or loss.

When a business combination is achieved in stages, the Entity’s previously held equity interest in 
the acquire is remeasured to its acquisition-date fair value and the resulting gain or loss, if any, is 
recognized in profit or loss. Amounts arising from interests in the acquire prior to the acquisition 
date that have previously been recognized in other comprehensive income are reclassified to 
profit or loss where such treatment would be appropriate if that interest were disposed of.

If the initial accounting for a business combination is incomplete by the end of the reporting 
period in which the combination occurs, the Entity reports provisional amounts for the items for 
which the accounting is incomplete. 

Those provisional amounts are adjusted during the measurement period (see above), or 
additional assets or liabilities are recognized, to reflect new information obtained about facts 
and circumstances that existed at the acquisition date that, if known, would have affected the 
amounts recognized at that date.

l.  Goodwill

Goodwill arising from an acquisition of a business is carried at cost as established at the date of 
acquisition of the business less accumulated impairment losses, if any.

For the purposes of impairment testing, goodwill is allocated to each of the Entity’s cash-
generating units that is expected to benefit from the synergies of the combination.

A cash-generating unit to which goodwill has been allocated is tested for impairment annually, 
or more frequently when there is an indication that the unit may be impaired. If the recoverable 
amount of the cash-generating unit is less than its carrying amount, the impairment loss is 
allocated first to reduce the carrying amount of any goodwill allocated to the unit and then to 
the other assets of the unit pro rata based on the carrying amount of each asset in the unit. Any 
impairment loss for goodwill is recognized directly in profit or loss. An impairment loss recognized 
for goodwill is not reversed in subsequent periods.

On disposal of the relevant cash-generating unit, the attributable amount of goodwill is included 
in the determination of the profit or loss on disposal.

m.  Investment in shares of associated companies and joint venture

An associate is an entity over which the Entity has significant influence. Significant influence is 
the power to participate in the financial and operating policies decisions of the investee, but is not 
control or joint control over those policies.

A joint venture is a joint arrangement whereby the parties that have joint control of the 
arrangement have rights to the net assets of the joint arrangement. Joint control is the 
contractually agreed sharing of control of an arrangement, which exists only when decisions 
about the relevant activities require unanimous consent of the parties sharing control.

The results and assets and liabilities of associates or joint ventures are incorporated in these 
consolidated financial statements using the equity method of accounting, except when the 
investment, or a portion thereof, is classified as held for sale, in which case it is accounted for 
in accordance with IFRS 5, Non-current Assets Held for Sale and Discontinued Operations. 
Under the equity method, an investment in an associate or a joint venture is initially recognized 
in the consolidated statements of financial position at cost and adjusted thereafter to recognize 
the Entity’s share of the profit or loss and other comprehensive income of the associate or 
joint venture. When the Entity’s share of losses of an associate or a joint venture exceeds the 
Entity’s interest in that associate or joint venture (which includes any long-term interests that, in 
substance, form part of the Entity’s net investment in the associate or joint venture), the Entity 
discontinues recognizing its share of further losses. Additional losses are recognized only to 

124  Alsea  | 2016  ANNUAL REPORT

2016 ANNUAL REPORT  |  Alsea  125

the extent that the Entity has incurred legal or constructive obligations or made payments on 
behalf of the associate or joint venture. When the Entity´s share of losses of an associate or 
join venture exceeds the Entity´s interest in that associate or joint venture (which includes any 
long-term interests that, in substance, form part of the Entity´s net investment in the associate 
or joint venture), the Entity discontinues recognizing its share of further losses. Additional losses 
are recognized only to the extent that the Entity has incurred legal or constructive obligations or 
made payments on behalf of the associate or joint venture.

An investment in an associate or a joint venture is accounted for using the equity method from 
the date on which the investee becomes an associate or a joint venture. On acquisition of the 
investment in an associate or a joint venture, any excess of the cost of the investment over 
the Entity’s share of the net fair value of the identifiable assets and liabilities of the investee 
is recognized as goodwill, which is included within the carrying amount of the investment. Any 
excess of the Entity’s share of the net fair value of the identifiable assets and liabilities over 
the cost of the investment, after reassessment, is recognized immediately in profit or loss in the 
period in which the investment is acquired.

The requirements of IAS 39 are applied to determine whether it is necessary to recognize 
any impairment loss with respect to the Entity’s investment in an associate or a joint venture. 
When necessary, the entire carrying amount of the investment (including goodwill) is tested for 
impairment in accordance with IAS 36, Impairment of Assets as a single asset by comparing 
its recoverable amount (higher of value in use and fair value less costs to sell) with its carrying 
amount. Any impairment loss recognized forms part of the carrying amount of the investment. 
Any reversal of that impairment loss is recognized in accordance with IAS 36 to the extent that 
the recoverable amount of the investment subsequently increases.

The Entity discontinues the use of the equity method from the date when the investment ceases 
to be an associate or a joint venture, or when the investment is classified as held for sale. When 
the Entity retains an interest in the former associate or joint venture and the retained interest is 
a financial asset, the Entity measures the retained interest at fair value at that date and the fair 
value is regarded as its fair value on initial recognition in accordance with IAS 39. The difference 
between the carrying amount of the associate or joint venture at the date the equity method 
was discontinued, and the fair value of any retained interest and any proceeds from disposing 
of a part interest in the associate or joint venture is included in the determination of the gain or 
loss on disposal of the associate or joint venture. In addition, the Entity accounts for all amounts 
previously recognized in other comprehensive income in relation to that associate or joint venture 
on the same basis as would be required if that associate or joint venture had directly disposed 
of the related assets or liabilities. Therefore, if a gain or loss previously recognized in other 
comprehensive income by that associate or joint venture would be reclassified to profit or loss on 
the disposal of the related assets or liabilities, the Entity reclassifies the gain or loss from equity 
to profit or loss (as a reclassification adjustment) when the equity method is discontinued.

The Entity continues to use the equity method when an investment in an associate becomes an 
investment in a joint venture or an investment in a joint venture becomes an investment in an 
associate. There is no remeasurement to fair value upon such changes in ownership interests.

When the Entity reduces its ownership interest in an associate or a joint venture but the Entity 
continues to use the equity method, the Entity reclassifies to profit or loss the proportion of the 
gain or loss that had previously been recognized in other comprehensive income relating to that 
reduction in ownership interest if that gain or loss would be reclassified to profit or loss on the 
disposal of the related assets or liabilities.

When a group entity transacts with an associate or a joint venture of the Entity, profits and losses 
resulting from the transactions with the associate or joint venture are recognized in the Entity’s 
consolidated financial statements only to the extent of interests in the associate or joint venture 
that are not related to the Entity.

n.  Leasing

Leases are classified as finance leases whenever the terms of the lease transfer substantially all the 
risks and rewards of ownership to the lessee. All other leases are classified as operating leases.

Assets held under finance leases are initially recognized as assets of the Entity at their fair value 
at the inception of the lease or, if lower, at the present value of the minimum lease payments. The 
corresponding liability to the lessor is included in the consolidated statements of financial position 
as a finance lease obligation.

Lease payments are apportioned between finance expenses and reduction of the lease obligation 
so as to achieve a constant rate of interest on the remaining balance of the liability. Finance 
expenses are recognized immediately in profit or loss.

Operating lease payments are recognized as an expense on a straight-line basis over the lease term. 

Lessors of leased properties require deposits equivalent guarantee of 1 to 2 months’ rent. The 
deposits are classified as noncurrent.

126  Alsea  | 2016  ANNUAL REPORT

2016 ANNUAL REPORT  |  Alsea  127

o.  Foreign currency transactions

In order to consolidate the financial statements of foreign operations carried out independently from 
the Entity (located in Argentina, Chile, Colombia, Brazil and Spain), which comprise 42%, 38% and 27% 
of consolidated net income and 25%, 22% and 23% of the total consolidated assets at December 31, 
2016, 2015 and 2014, respectively, companies apply the policies followed by the Entity. 

The financial statements of consolidating foreign operations are converted to the reporting currency 
by initially identifying whether or not the functional and recording currency of foreign operations is 
different, and subsequently converting the functional currency to the reporting currency. The functional 
currency is equal to recording currency of foreign operations, but different to the reporting currency. 

In order to convert the financial statements of subsidiaries resident abroad from the functional 
currency to the reporting currency at the reporting date, the following steps are carried out:

•  Assets and liabilities, both monetary and non-monetary, are converted at the closing exchange 
rates in effect at the reporting date of each consolidated statements of financial position.

•  Income, cost and expense items of the consolidated statements of income are converted 
at the average exchange rates for the period, unless those exchange rates will fluctuate 
significantly over the year, in which case operations are converted at the exchange rates 
prevailing at the date on which the related operations were carried out.

•  All conversion differences are recognized as a separate component under stockholders’ equity 

and form part of other comprehensive income items.

p.  Employee benefits

Remeasurement recognized in other comprehensive income is reflected immediately in retained 
earnings and will not be reclassified to profit or loss. Past service cost is recognized in profit or 
loss in the period of a plan amendment. Net interest is calculated by applying the discount rate at 
the beginning of the period to the net defined benefit liability or asset.

A liability for a termination benefit is recognized at the earlier of when the entity can no longer 
withdraw the offer of the termination benefit and when the entity recognizes any related 
restructuring costs.

Short-term employee benefits

A liability is recognized for benefits accruing to employees in respect of wages and salaries, 
annual leave and sick leave in the period the related service is rendered at the undiscounted 
amount of the benefits expected to be paid in exchange for that service.

Liabilities recognized in respect of short-term employee benefits are measured at the 
undiscounted amount of the benefits expected to be paid in exchange for the related service.

Statutory employee profit sharing

As result of the PTU is recorded in the results of the year in which it is incurred and is presented 
in other expenses and other income. 

As result of the 2014 Income Tax Law, as of December 31, 2016, 2015 and 2014, PTU is 
determined based on taxable income, according to Section I of Article 9 of the that Law.

Retirement benefits costs from termination benefits 

q. 

Income taxes    

Payments to defined contribution retirement benefit plans are recognized as an expense when 
employees have rendered service entitling them to the contributions.

For defined benefit retirement benefit plans, the cost of providing benefits is determined using 
the projected unit credit method, with actuarial valuations being carried out at the end of each 
annual reporting period. Remeasurement, comprising actuarial gains and losses, the effect of the 
changes to the asset ceiling (if applicable) and the return on plan assets (excluding interest), is 
reflected immediately in the statement of financial position with a charge or credit recognized in 
other comprehensive income in the period in which they occur. 

The income tax expense represents the sum of the tax currently payable and deferred tax.

1. 

Current tax

Current income tax (ISR) is recognized in the results of the year in which is incurred.

128  Alsea  | 2016  ANNUAL REPORT

2016 ANNUAL REPORT  |  Alsea  129

2. 

Deferred income tax

3. 

Current and deferred tax for the year

Deferred tax is recognized on temporary differences between the carrying amounts of 
assets and liabilities in the consolidated financial statements and the corresponding tax 
bases used in the computation of taxable profit. Deferred tax liabilities are generally 
recognized for all taxable temporary differences. Deferred tax assets are generally 
recognized for all deductible temporary differences to the extent that it is probable that 
taxable profits will be available against which those deductible temporary differences can 
be utilized. Such deferred tax assets and liabilities are not recognized if the temporary 
difference arises from the initial recognition (other than in a business combination) 
of assets and liabilities in a transaction that affects neither the taxable profit nor the 
accounting profit. 

Deferred tax liabilities are recognized for taxable temporary differences associated with 
investments in subsidiaries and associates, and interests in joint ventures, except where 
the Entity is able to control the reversal of the temporary difference and it is probable that 
the temporary difference will not reverse in the foreseeable future. Deferred tax assets 
arising from deductible temporary differences associated with such investments and 
interests are only recognized to the extent that it is probable that there will be sufficient 
taxable profits against which to utilize the benefits of the temporary differences and they 
are expected to reverse in the foreseeable future.

The carrying amount of deferred tax assets is reviewed at the end of each reporting period 
and reduced to the extent that it is no longer probable that sufficient taxable profits will be 
available to allow all or part of the asset to be recovered.

Deferred tax liabilities and assets are measured at the tax rates that are expected to apply 
in the period in which the liability is settled or the asset realized, based on tax rates (and tax 
laws) that have been enacted or substantively enacted by the end of the reporting period.

The measurement of deferred tax liabilities and assets reflects the tax consequences that 
would follow from the manner in which the Entity expects, at the end of the reporting 
period, to recover or settle the carrying amount of its assets and liabilities.

Current and deferred tax are recognized in profit or loss, except when they relate to items that 
are recognized in other comprehensive income or directly in equity, in which case, the current 
and deferred tax are also recognized in other comprehensive income or directly in equity 
respectively. Where current tax or deferred tax arises from the initial accounting for a business 
combination, the tax effect is included in the accounting for the business combination.

4. 

Tax on assets

The tax on assets (“IMPAC” for its name in Spanish) expected to be recoverable is recorded as 
a tax credit and is presented in the consolidated balance sheet in the deferred taxes line item.

r.  Provisions

Provisions are recorded when the Entity has a present obligation (be it legal or assumed) as a 
result of a past event, and it is probable that the Entity will have to settle the obligation and it is 
possible to prepare a reliable estimation of the total amount.

The amount recognized as a provision is the best estimate of the consideration required to settle the 
present obligation at the end of the reporting period, taking into account the risks and uncertainties 
surrounding the obligation. When a provision is measured using the cash flows estimated to settle 
the present obligation, its carrying amount is the present value of those cash flow. 

When some or all of the economic benefits required to settle a provision are expected to be 
recovered by a third party, a receivable is recognized as an asset if it is virtually certain that 
reimbursement will be received and the amount of the receivable can be measured reliably. 
Provisions are classified as current or non-current based on the estimated period of time 
estimated for settling the related obligations. 

Contingent liabilities acquired as part of a business combination

Contingent liabilities acquired in a business combination are initially measured at fair value at the 
acquisition date. At the end of subsequent reporting periods, such contingent liabilities are measured 
at the higher of the amount that would be recognized in accordance with IAS 37 and the amount 
initially recognized less cumulative amortization recognized in accordance with IAS 18, Revenue.

130  Alsea  | 2016  ANNUAL REPORT

2016 ANNUAL REPORT  |  Alsea  131

s.  Financial liabilities and equity instruments  

1. 

Classification as debt or equity

Debt and equity instruments issued by a group entity are classified as either financial 
liabilities or as equity in accordance with the substance of the contractual arrangements and 
the definitions of a financial liability and an equity instrument.

2. 

Financial liabilities

Financial liabilities are classified as either financial liabilities ‘at FVTPL’ or ‘other financial 
liabilities’.

3. 

Other financial liabilities

Other financial liabilities (including borrowings and trade and other payables) are 
subsequently measured at amortized cost using the effective interest method. 

The effective interest method is a method of calculating the amortized cost of a financial 
liability and of allocating interest expense over the relevant period. The effective interest 
rate is the rate that exactly discounts estimated future cash payments (including all 
fees and points paid or received that form an integral part of the effective interest rate, 
transaction costs and other premiums or discounts) through the expected life of the 
financial liability, or (where appropriate) a shorter period, to the net carrying amount on 
initial recognition.

t.  Derivative financial instruments

Alsea uses derivative financial instruments (DFI) known as forwards or swaps, in order to a) 
mitigate present and future risks of adverse fluctuations in exchange and interest rates, b) avoid 
distracting resources from its operations and the expansion plan, and c) have certainty over its 
future cash flows, which also helps to maintain a cost of debt strategy. DFI's used are only held 
for economic hedge purposes, through which the Entity agrees to the trade cash flows at future 
fixed dates, at the nominal or reference value, and they are valued at fair value.

Embedded derivatives: The Entity reviews all signed contracts to identify the existence of 
embedded derivatives. Identified embedded derivatives are subject to evaluation to determine 
whether or not they comply with the provisions of the applicable regulations; if so, they are 
separated from the host contract and are valued at fair value. If an embedded derivative is classified 
as trading instruments, changes in their fair value are recognized in income for the period.

Changes in the fair value of embedded derivatives designated for hedging recognize in based 
on the type of hedging: (1) when they relate to fair value hedges, fluctuations in the embedded 
derivative and in the hedged item they are valued at fair value and are recorded in income; 
(2) when they relate to cash flows hedges, the effective portion of the embedded derivative is 
temporarily recorded under other comprehensive income, and it is recycled to income when the 
hedged item affects results. The ineffective portion is immediately recorded in income.

Strategy for contracting DFI's: Every month, the Corporate Finance Director's office must 
define the price levels at which the Corporate Treasury must operate the different hedging 
instruments. Under no circumstances should amounts above the monthly resource requirements 
be operated, thus ensuring that operations are always carried out for hedging and not for 
speculation purposes.  Given the variety of derivative instruments available to hedge risks, 
Management is empowered to define the operations for which such instruments are to be 
contracted, provided they are held for hedging and not for speculative purposes.

Processes and authorization levels: The Corporate Treasury Manager must quantify and 
report to the Financial Director the monthly requirements of operating resources. The Corporate 
Financial Director may operate at his discretion up to 50% of the needs for the resources being 
hedged, and the Administration and Financial Management may cover up to 75% of the exposure 
risk. Under no circumstances may amounts above the limits authorized by the Entity's General 
Management be operated, in order to ensure that operations are always for hedging and not for 
speculation purposes. The foregoing is applicable to interest rates with respect to the amount of 
debt contracted at variable rates and the exchange rate with respect to currency requirements. If 
it becomes necessary to sell positions for the purpose of making a profit and/or incurring a "stop 
loss", the Administration and Finance Director must first authorize the operation.

Internal control processes: With the assistance of the Corporate Treasury Manager, the 
Corporate Financial Director must issue a report the following working day, specifying the Entity's 
resource requirements for the period and the percentage covered by the Administration and 
Financial Manager. Every month, the Corporate Treasury Manager will provide the Accounting 
department with the necessary documentation to properly record such operations. The 
Administration and Finance Director will submit to the Corporate Practices Committee a quarterly 
report on the balance of positions taken.

The actions to be taken in the event that the identified risks associated with exchange rate and 
interest rate fluctuations materialize, are to be carried out by the Internal Risk Management and 
Investment Committee, of which the Alsea General Director and the main Entity's directors form part.

132  Alsea  | 2016  ANNUAL REPORT

2016 ANNUAL REPORT  |  Alsea  133

Main terms and conditions of the agreements: Operations with DFI's are carried out under 
a master agreement on an ISDA (International Swap Dealers Association) form, which must be 
standardized and duly formalized by the legal representatives of the Entity and the financial institutions.

Margins, collateral and credit line policies: In certain cases, the Entity and the financial 
institutions have signed an agreement enclosed to the ISDA master agreement, which stipulates 
conditions that require them to offer guarantees for margin calls in the event that the mark-to-
market value exceeds certain established credit limits.

Polices for designating calculation and valuation agents: The fair value of DFIs is 
reviewed monthly. The calculation or valuation agent used is the same counterparty or financial 
entity with whom the instrument is contracted, who is asked to issue the respective reports at the 
month-end closing dates specified by the Entity.

Likewise, as established in the master agreements (ISDA) that cover derivative financial 
operations, the respective calculations and valuations are presented in the quarterly report. The 
designated calculation agents are the corresponding counterparties. Nevertheless, the Entity 
validates all calculations and valuations received by each counterparty.

The Entity has the policy of monitoring the volume of operations contracted with each institution, 
in order to avoid as much as possible margin calls and diversify its counterparty risks.

u.  Revenue recognition

Identified risks are those related to variations in exchange rate and interest rate. Derivative 
instruments are contracted under the Entity's policies and no risks are expected to occur that 
differ from the purpose for which those instruments are contracted.

Markets and counterparties: Derivative financial instruments are contracted in the local 
market under the over the counter (OTC) mode. Following are the financial entities that are 
eligible to close operations in relation to the Entity's risk management: BBVA Bancomer S.A., 
Banco Santander, S. A., Barclays Bank México S. A., UBS AG Actinver Casa De Bolsa, Banorte-
Ixe, BTG Pactual, Citi, Credit Suisse, Grupo Bursátil Mexicano GBM Casa De Bolsa, HSBC Global 
Research, Interacciones Casa de Bolsa, Intercam Casa de Bolsa, Invex, Itau BBA, Monex Casa de 
Bolsa, UBS Investment Research, Grupo Financiero BX+, and Vector Casa de Bolsa.

The Corporate Financial Director is empowered to select other participants, provided that they are 
regulated institutions authorized to carry out this type of operations, and that they can offer the 
guarantees required by the Entity.

Accounting of hedging: DFI's are initially recorded at their fair value, which is represented by 
the transaction cost. After initial recognition, DFI's are valued at each reporting period at their 
fair value and changes in such value are recognized in the consolidated statements of income, 
except if those derivative instruments have been formally designated as and they meet the 
requirements to be considered hedge instruments associated to a hedge relation.

Income generated from ordinary operations is recorded to the extent that future economic 
benefits are likely to flow into the Entity and income can be measured reliably, irrespective 
of the moment in which payment is made. Income is measured based on the fair value of the 
consideration received or receivable, bearing in mind the payment conditions specified in the 
respective agreement, without including taxes or tariffs. 

Sale of goods

Revenues from the sale of food and beverages are recognized when they are delivered to and/or 
consumed by customers.

Provision of services

Revenues from services are recognized given the stage of completion, which is generally when the 
services have been rendered and accepted by customers.

Dividends

Dividend income is recognized when the Entity's right to collect dividends has been established.

Royalties

Royalty income is recorded as it is earned, based on a fixed percentage of sub-franchise sales.

134  Alsea  | 2016  ANNUAL REPORT

2016 ANNUAL REPORT  |  Alsea  135

4.  Critical accounting judgments and key sources for estimating uncertainties

In the application of the Entity's accounting policies, which are described in Note 3, the Entity’s 
management is required to make certain judgments, estimates and assumptions about the carrying 
amounts of assets and liabilities that are not readily apparent from other sources. The estimates and 
assumptions are based on historical experience and other factors that are considered to be relevant. 
Actual results may differ from these estimates.

Estimations and assumptions are reviewed on a regular basis. Changes to the accounting estimations are 
recognized in the period in which changes are made, or in future periods if the changes affect the current 
period and other subsequent periods.

a.  Critical judgments for applying the accounting policies

There are critical judgments, apart from those involving estimations, that the Entity’s 
management has made in the process of applying the Entity´s accounting policies and that have 
the most significant effect on the amounts recognized in the consolidated financial statements.

Control over Food Service Project, S.L. (Grupo Zena) and obligation under put option of non-
controlling interest 

Note 1 and 15 indicates that Grupo Zena is a 71.76% owned subsidiary of Alsea. Based on the 
contractual agreements executed between the Entity and other investors, Alsea is empowered to 
appoint or remove the majority of the members of the board of directors, executive commission 
and management positions of Grupo Zena, which manage the relevant activities of Grupo Zena. 

Consequently, the Entity’s management concluded that Alsea has the capacity to manage the 
relevant activities of Grupo Zena and therefore has control over it.

Similarly, Alsea has the obligation under the put option to acquire the non-controlling interest of 
the other investors (purchase option). This purchase option can be exercised four years after the 
acquisition date of Grupo Zena. Alsea’s management has calculated the financial liability derived 
from the contractual requirements in effect at the purchase option date, as well as the current 
value of the financial liability according to the requirements of IAS 32, Financial Instruments. 
Details of this liability can be consulted in Note 19.

Control over Operadora de Franquicias Alsea, S.A. de C.V. (OFA)

Note 15 indicates that OFA is an 80% owned subsidiary of the Entity. Based on the contractual 
agreements signed by the Entity and other investors, the Entity is empowered to appoint and 
remove most of the members of the board of directors of OFA, which has the power to control the 
relevant operations of OFA. Therefore, the Entity's management concluded that the Entity has the 
capacity to unilaterally control the relevant activities of OFA and therefore it has control over OFA.

Certain significant decisions, including the following are subject to the unanimous consent of the 
two stockholders: 1) the approval or modification of the budget of the year, and 2) changes to the 
development schedule, which do not modify the Entity’s control over the subsidiary, as established 
in the master franchise contract.

b.  Key sources of estimation uncertainty

The following are the key assumptions concerning the future, and other key sources of estimation 
uncertainty at the end of the reporting period, that have a significant risk of causing a material 
adjustment to the carrying amounts of assets and liabilities within the next financial year.

1. 

Impairment of long-lived assets

The Entity annually evaluates whether or not there is indication of impairment in long-lived 
assets and calculates the recoverable amount when indicators are present. Impairment 
occurs when the net carrying value of a long-lived asset exceeds its recoverable amount, 
which is the higher of the fair value of the asset less costs to sell and the value in-use of 
the asset. Calculation of the value in-use is based on the discounted cash flow model, using 
the Entity's projections of its operating results for the near future. The recoverable amount 
of long-lived assets is subject to uncertainties inherent to the preparation of projections 
and the discount rate used for the calculation.

2. 

Useful life of store equipment, leasehold improvements and property

Fixed assets acquired separately are recognized at cost less accumulated depreciation 
and amortization and accrued losses for impairment. Depreciation is calculated based the 
straight-line method over the estimated useful life of assets. The estimated useful life and 
the depreciation method are reviewed at the end of each reporting period, and the effect of 
any changes in the estimation recorded is recognized prospectively.

3. 

Income tax valuation

The Entity recognizes net future tax benefits associated with deferred income tax assets 
based on the probability that future taxable income will be generated against which the 
deferred income tax assets can be utilized. Evaluating the recoverability of deferred income 
tax assets requires the Entity to prepare significant estimates related to the possibility of 
generating future taxable income. Future taxable income estimates are based on projected 
cash flows from the Entity's operations and the application of the existing tax laws in Mexico. 

The Entity's capacity to realize the net deferred tax assets recorded at any reporting date 
could be negatively affected to the extent that future cash flows and taxable income differ 
significantly from the Entity's estimates.

136  Alsea  | 2016  ANNUAL REPORT

2016 ANNUAL REPORT  |  Alsea  137

Additionally, future changes in Mexico's tax laws could limit the capacity to obtain tax 
deductions in future periods.

4. 

Intangible assets

The period and amortization method of an intangible asset with a defined life is reviewed 
at a minimum at each reporting date. Changes to the expected useful life or the expected 
pattern of consumption of future economic benefits are made changing the period or 
amortization method, as the case may be, and are treated as changes in the accounting 
estimations. Amortization expenses of an intangible asset with a definite useful life are 
recorded in income under the expense caption in accordance with the function of the 
intangible asset.

5. 

Fair value measurements and valuation processes

Some of the Entity's assets and liabilities are measured at fair value for financial reporting 
purposes. The Entity's Board of Directors has set up a valuation committee, which is 
headed up by the Entity's Financial Director, to determine the appropriate valuation 
techniques and inputs for fair value measurements.

In estimating the fair value of an asset or liability, the Entity uses market-observable data 
to the extent it is available. When level 1 inputs are not available, the Entity engages third 
party qualified appraisers to perform the valuation. The valuation committee works closely 
with the qualified external appraiser to establish the appropriate valuation techniques and 
inputs to the model. 

Every three months, the Financial Director reports the findings of the valuation committee 
to the Entity's board of directors to explain the causes of fluctuations in the fair value of 
assets and liabilities.

Information about the valuation techniques and inputs used in the determining the fair 
value of various assets and liabilities are disclosed Note 22 i.

6. 

Contingencies

Given their nature, contingencies are only resolved when one or more future events occur 
or cease to occur. The evaluation of contingencies inherently includes the use of significant 
judgment and estimations of the outcomes of future events.

5.  Non-monetary transactions

During the year, the Entity carried out the following activities which did not generate or utilize cash, for 
which reason, they are not shown in the consolidated statements of cash flows:

a.  During October 2015, Alsea acquired 71.76% of the capital stock of Food Service Project, S.L. (“FSP”), 

incorporated in Spain, and which, together with its subsidiaries, is denominated “Grupo Zena”. Under 
the terms of this transaction, in this transaction an option to purchase and sale was recorded in 
accordance with IAS 32, Financial Instruments: Presentation, is established (see Note 19). 

b.  During 2014, the Entity acquired 82% of Starbucks Coffee Chile, S.A. (Starbucks Chile) and 

formalized the mergers of OFA and Burger King Mexicana, S.A de C.V. ("BKM"), whereby the Entity 
also acquired 28.1% of the shares of OFA held by BKW, with which Alsea's final shareholding in 
OFA is 80% and in BKW is 20%. The breakdown of those acquisitions and the consideration paid 
in shares and assumed liabilities are shown in Note 15. 

6.  Cash and cash equivalents

For the purpose of the consolidated statements of cash flows, the cash and cash equivalents caption 
includes cash, banks and investments in money market instruments. The cash and cash equivalents 
balance included in the consolidated statements of financial position and the consolidated statements 
of cash flows at December 31, 2016, 2015 and 2014 is comprised as follows: 

2016

2015

2014

Cash

$        1,878,770

$          632,628

$          589,565

Investments with original maturities of

under three months

669,072

563,186

523,285

Total cash and cash equivalents 

$        2,547,842

$        1,195,814

$        1,112,850

The Entity maintains its cash and cash equivalents with accepted financial entities and it has not 
historically experienced losses due to credit risk concentration.

138  Alsea  | 2016  ANNUAL REPORT

2016 ANNUAL REPORT  |  Alsea  139

7.  Customers

The accounts receivable from customers disclosed in the consolidated statements of financial position 
are classified as loans and accounts receivable and therefore they are valued at their amortized cost. 

At December 31, 2016, 2015 and 2014, the customer balance is comprised as follows: 

Franchises

Credit card

Other

2016

2015

2014

$         315,864

$         332,485

$         359,008

105,115

419,059

840,038

163,584

261,971

758,040

188,456

233,084

780,548

Allowance for doubtful accounts (1)

(131,658)

(118,097)

(106,799)

$         708,380

$         639,943

$         673,749

(1) The estimates presented in the consolidated statements of financial position refer to the 
balances of doubtful accounts aged more than 90 days involving franchisees. The estimates 
recognized mainly for the concept are $131,658, $118,097, $118,097 and $106,799 in 2016, 
2015 and 2014, respectively. These estimates plus certain guarantees cover the overdue amount. 
The recognized impairment represents the difference between the book values of these customer 
account receivables and the current value of the resources expected from their settlement. The 
Entity does not hold any collateral for these balances.

The average credit term for the sale of food, beverages, containers, packaging, royalties and other 
items to owners of sub-franchises is from 8-30 days. Starting from the day next dates of the 
contractual maturity are generated interests on the defeated balance at moment of settlement. The 
rate comprises the Mexican Interbank Equilibrium Rate (TIIE) plus 5 points and is multiplied by 2. 

8. 

Inventories

At December 31, 2016, 2015 and 2014, inventories are as follows:

Food and beverages

Containers and packaging

Other (1)

Obsolescence allowance

2016

2015

2014

$      1,383,029

$      1,083,807

$         836,993

55,001

145,237

(7,904)

84,235

214,983

(5,044)

78,966

145,850

(6,635)

Total

$      1,575,363

$      1,377,981

$      1,055,174

(1) Concepts are o.

(2) Ftoys, uniforms, cleaning utensils, kitchen appliances and souvenirs.

Inventories recognized under cost of sales for inventory consumption in the period related to 
continuous operations totaled $11,779,630, $10,149,276 and $7,277,438 for the years ended 
December 31, 2016, 2015 and 2014, respectively. The balances in 2015 and 2014 do not include 
information from discontinued operations, referred to in Note 29.

9.  Advance payments

Following is the aging of past due but unimpaired accounts receivable:

Advance payments were made for the acquisition of:

15-60 days

60-90 days

More than 90 days

2016

2015

2014

$           29,052

$           43,648

$           28,739

6,126

129,561

9,230

95,161

11,443

97,270

Total

$         164,739

$         148,039

$         137,452

Average time overdue (days)

93

60

65

The concentration of credit risk is limited because the balance is composed of franchisees which are 
supported or controlled by a service contract and / or master franchise; likewise consists of balances 
with from financial institutions cards, which are recovered within from 15 days.

2016

2015

2014

Insurance and other services

$         287,426

$         220,783

$         267,635

Inventories

Lease of locales

80,529

34,235

62,249

39,354

202,051

33,533

Total

$         402,190

$         322,386

$         503,219

140  Alsea  | 2016  ANNUAL REPORT

2016 ANNUAL REPORT  |  Alsea  141

10. Store equipment, leasehold improvements and property

a.  Store equipment, leasehold improvements and properties are as follows:

Buildings

Store equipment

Leasehold 
improvements

Capital lease

Transportation 
equipment

Computer 
equipment

Production 
equipment

Office furniture 
and equipment

Construction in 
process

Total

Cost

Balance at January 1, 2014

Acquisitions
Business acquisition
Disposals
Adjustment for currency conversion

$      299,165
65,708
432,266
-
-

$     2,555,560
746,674
1,069,050
(239,161)
(22,828)

$       3,796,577
659,201
1,965,702
(134,656)
(96,367)

$          -
-
321,351
(32,923)
-

Balance as of December 31, 2014

Acquisitions
Disposals
Adjustment for currency conversion

Balance as of December 31, 2015

Acquisitions
Business acquisition
Disposals
Adjustment for currency conversion

797,139
14,783
-
(5,617)

806,305
13,795
37,360
(1,712)
11,545

4,109,295
1,153,047
(183,125)
(58,817)

5,020,400
1,198,304
28,963
(182,068)
260,565

6,190,457
1,239,062
(335,952)
(98,739)

6,994,828
1,481,780
26,726
(289,267)
463,430

288,428
-
-
-

288,428
-
-
-
-

$       113,331
36,228
42,120
(18,912)
(740)

$       439,991
74,360
57,281
(13,098)
(6,279)

$       780,667
72,332
97,969
(8,588)
(1,930)

$          105,625
107,857
72,672
(3,720)
(5,019)

$        588,818
233,813
325,936
-

(3,288)

$        8,679,734
1,996,173
4,384,347
(451,058)
(136,451)

172,027
41,315
(23,113)
(1,826)

188,403
55,179
113
(38,362)
8,306

552,255
205,232
(23,962)
(4,945)

728,580
157,539
554
(55,780)
50,196

940,450
41,196
(5,903)
(1,076)

974,667
14,795
-
-
(11)

277,415
36,161
(163)
(4,649)

308,764
33,612
14,039
(17,656)
37,004

1,145,279
254,022
-
(11,976)

1,387,325
1,093,240

-
-

26,442

14,472,745
2,984,818
(572,218)
(187,645)

16,697,700
4,048,244
107,755
(584,845)
857,477

Balance as of December 31, 2016

$      867,293

$      6,326,164

$       8,677,497

$       288,428

$       213,639

$       881,089

$       989,451

$          375,763

$      2,507,007

$      21,126,331

Depreciation

Balance at January 1, 2014

Charge for depreciation for the year
Adjustment for currency conversion
Disposals

Balance as of December 31, 2014

Charge for depreciation for the year
Adjustment for currency conversion
Disposals

Balance as of December 31, 2015

Charge for depreciation for the year
Adjustment for currency conversion
Disposals

$        77,023
7,848

-
-

84,871
8,743

-
-

93,614
4,115
904

-

$     1,137,365
400,780
(15,678)
(98,798)

$       1,830,817
399,389
(22,622)
(247,797)

1,423,669
633,620
(22,824)
(141,946)

1,892,519
783,655
156,143
(148,666)

1,959,787
727,164
(42,948)
(229,691)

2,414,312
958,511
229,462
(286,532)

$          -

11,031
-
(16,212)

(5,181)
14,708
-
-

9,527
13,061
-
-

$         71,196
29,075
(444)
(13,933)

$       273,200
72,539
(5,504)
(11,537)

$       479,700
48,654
(1,496)
(4,327)

$            46,036
9,560
(3,737)
(420)

$          -
-
-
-

$        3,915,337
978,876
(49,481)
(393,024)

85,894
33,161
(1,094)
(20,106)

97,855
35,639
3,240
(36,610)

328,698
112,523
(3,406)
(22,056)

415,759
142,494
38,240
(57,654)

522,531
45,595
(1,490)
(2,421)

564,215
23,946
23
(737)

51,439
20,827
3
(146)

72,123
28,253
22,497
(17,022)

-
-
-
-

-
-
-
-

4,451,708
1,596,341
(71,759)
(416,366)

5,559,924
1,989,674
450,509
(547,221)

Balance as of December 31, 2016

$        98,633

$     2,683,651

$       3,315,753

$         22,588

$       100,124

$       538,839

$       587,447

$          105,851

$           -

$        7,452,886

Net cost

Balance as of December 31, 2014 
Balance as of December 31, 2015
Balance as of December 31, 2016

$      712,268
$      712,691
$      768,660

$     2,685,626
$     3,127,881
$     3,642,513

$       4,230,670
$       4,580,516
$       5,361,744

$       293,609
$       278,901
$       265,840

$         86,133
$         90,548
$       113,515

$       223,557
$       312,821
$       342,250

$       417,919
$       410,452
$       402,004

$          225,976
$          236,641
$          269,912

$      1,145,279
$      1,387,325
$      2,507,007

$     10,021,037
$     11,137,776
$     13,673,445

142  Alsea  | 2016  ANNUAL REPORT

2016 ANNUAL REPORT  |  Alsea  143

11. Intangible assets

a. 

Intangible assets are comprised as follows:

Cost
Balance at January 1, 2014

Acquisitions
Business acquisition
Adjustment for currency conversion
Valuation adjustment (note 2a)
Disposals

Balance as of December 31, 2014

Acquisitions
Adjustment for currency conversion
Disposals

Balance as of December 31, 2015

Acquisitions
Business acquisition
Adjustment for currency conversion
Disposals

Brand rights
$                       2,134,298
94,824
782,103
8,986
4,795,642
(2,598)

7,813,255
94,601
15,359
(9,313)

7,913,902
201,442
245,156
90,006
(4,503)

Commissions for store 
opening
$                          381,133
243

-

-

-

143

(2,875)

378,644
603
(1,031)
(8,227)

369,989
6,829

14,810
(7,060)

Franchise and use of locale 
rights
$                       701,620
158,933
16,241
2,577

-

-

(4,241)

875,130
173,013
(6,574)
(5,219)

1,036,350
139,489

5,519
(2,785)

Licenses and developments
$                       452,182
77,308
38,072
5,258

-

Goodwill
$                    1,254,476
62,676
9,016,715
42,175
(3,494,777)

(359)

572,461
143,255
(841)
(275)

714,600
203,238
              -
38,493
(1,835)

6,881,265

6,881,265

-

-
-
-

-
-
-
-

Total
$                      4,923,709
393,984
9,853,131
59,139
1,300,865
(10,073)

16,520,755
411,472
6,913
(23,034)

16,916,106
550,998
245,156
148,828
(16,183)

Balance as of December 31, 2016

$                       8,446,003

$                          384,568

$                    1,178,573

$                       954,496

$                    6,881,265

$                    17,844,905

Amortization

Balance at January 1, 2014

Amortization
Adjustment for currency conversion
Disposals

Balance as of December 31, 2014 as adjusted

Amortization
Adjustment for currency conversion
Disposals

Balance as of December 31, 2015

Amortization
Adjustment for currency conversion
Disposals

$                          599,217
206,596
6,514
(1,312)

$                          369,846
3,800
114
(2,634)

$                       217,806
65,861
7
(3,692)

$                       333,844
78,187
6,078
(51)

$                         16,953
-
-
-

$                      1,537,666
354,444
12,713
(7,689)

811,015
128,657
(593)
(3,880)

935,199
173,917
10,144
(37,901)

371,126
9,693
(3,243)
(10,472)

367,104
8,571
12,887
(7,390)

279,982
95,598
(3,243)
(1,732)

370,605
77,295
515
(3,477)

418,058
117,608
(357)
(68)

535,241
138,778
34,738
(3,610)

16,953

16,953

-
-
-

-
-
-

1,897,134
 351,556
(7,436)
(16,152)

2,225,102
398,561
58,284
(52,378)

Balance as of December 31, 2016

$                       1,081,359

$                          381,172

$                       444,938

$                       705,147

$                         16,953

$                      2,629,569

Net cost

Balance as of December 31, 2014 
Balance as of December 31, 2015
Balance as of December 31, 2016

144  Alsea  | 2016  ANNUAL REPORT

$                       7,002,240
$                       6,978,703
$                       7,364,644

$                              7,518
$                              2,885
$                              3,396

$                       595,148
$                       665,745
$                       733,635

$                       154,403
$                       179,359
$                       249,349

$                    6,864,312
$                    6,864,312
$                    6,864,312

$                    14,623,621
$                    14,691,004
$                    15,215,336

2016 ANNUAL REPORT  |  Alsea  145

12. Operating lease agreements

a.  Operating leases

The real estate housing the majority of the stores of Alsea are leased from third parties. In general 
terms, lease agreements signed for the operations of the Entity's establishments are for a term 
of between five and ten years, with fixed rates set in pesos. Lease payments are generally revised 
annually and they increase on the basis of inflation. Alsea considers that it depends on no specific 
lessor and there are no restrictions for the entity as a result of having signed such agreements. 

Some of the Entity's subsidiaries have signed operating leases for company vehicles and 
computer equipment.

In the event of breach of any of the lease agreements, the Entity is required to settle in advance 
all its obligations, including payments and penalties for early termination, and it must immediately 
return all vehicles to a location specified by the lessor.

The amounts of the lease payments derived from the operating leases related to the premises 
where the stores of the different Alsea brands are located are presented below.

Rental expense derived from operating lease agreements related to the real estate housing the 
stores of the different Alsea Brands are as follows:

Rental expense

$      3,274,251

$      2,851,083

$      1,805,853

2016

2015

2014

b.  Commitments non-cancellable operating leases

Less than a year

Between one and five years

2016

2015

2014

$      1,924,672

$      1,744,166

$      1,533,805

8,662,305

7,833,383

6,888,298

c.  Financial lease liabilities

From 2014, the Entity has entered into leases that qualify as finance in the VIPS Brand, which 
are recorded at present value of minimum lease payments or the market value of the property, 
whichever is less, and are amortized over the period of the lease renewals considering them.

Future minimum lease payments and the present value of the minimum lease payments are 
summarized below:

No more than one year

$               32,398

$               32,789

$               33,723

Minimum payments of leases

2016

2015

2014

More than one year and not more

than five years

More than five years

97,195

536,997

666,590

97,195

566,261

696,245

162,569

533,685

729,977

Less future finance charges

(358,956)

(381,915)

(407,757)

Minimum lease payments

$             307,634

$             314,330

$             322,220

No more than one year

$                 6,799

$                 7,190

$                 7,878

Present value of minimum payments of leases

2016

2015

2014

More than one year and not more

than five years

More than five years

Present value of minimum lease

20,398

280,437

20,398

286,742

33,651

280,691

payments

$             307,634

$             314,330

$             322,220

2016

2015

2014

Included in the consolidated
financial statements as:

Short-term financial liability

$                 6,799

$                 7,190

$                 7,878

Long-term financial liability

300,835

307,140

314,342

$             307,634

$             314,330

$             322,220

146  Alsea  | 2016  ANNUAL REPORT

2016 ANNUAL REPORT  |  Alsea  147

13. Investment in subsidiaries

a.  The Entity's shareholding in the capital stock of its main subsidiaries is as follows:

Name of Subsidiary
Panadería y Alimentos para Food

Service, S.A. de C.V.

Café Sirena, S. de R.L de C.V.
Operadora de Franquicias Alsea,

Principal activity

2016

2015

2014

14. Investment in shares of associated companies

Distribution of Alsea Brand foods
Operator of the Starbucks Brand in Mexico

100.00% 100.00% 100.00%
100.00% 100.00% 100.00%

Investment in the non-controlling interest of Blue Stripes Chile 

S.A. de C.V.

Operator of the Burger King Brand in Mexico

80.00% 80.00% 80.00%

Operadora y Procesadora

de Productos de Panificación,
S.A. de C.V.

Gastrosur, S.A. de C.V.
Fast Food Sudamericana, S.A.
Fast Food Chile, S.A.
Starbucks Coffee Argentina, S.R.L
Dominalco, S.A.
Servicios Múltiples

Empresariales ACD S.A. de C.V. 
SOFOM E.N.R

Asian Bistro Colombia, S.A.S
Asian Bistro Argentina, S.R.L.
Operadora Alsea en Colombia, S.A.
Asian Food Ltda.
Grupo Calpik, S.A.P.I. de C.V.

Operator of the Domino's Pizza Brand in Mexico
Operator of the Chili’s Grill & Bar Brand in Mexico
Operator of the Burger King Brand in Argentina
Operator of the Burger King Brand in Chile
Operator of the Starbucks Brand in Argentina
Operator of the Domino’s Pizza Brand in Colombia

100.00% 100.00% 100.00%
100.00% 100.00% 100.00%
100.00% 100.00% 100.00%
100.00% 100.00% 100.00%
100.00% 100.00% 100.00%
93.30% 93.25% 95.00%

Operator of Factoring and Financial Leasing

in Mexico

Operator of the P.F. Chang's Brand in Colombia
Operator of the P.F. Chang's Brand in Argentina
Operator of the Burger King Brand in Colombia
Operator of the P.F. Chang's Brand in Chile
Operator of the California Pizza Kitchen

100.00% 100.00% 100.00%
100.00% 100.00% 100.00%
100.00% 100.00% 100.00%
94.94% 94.91% 95.00%
100.00% 100.00% 100.00%

Especialista en Restaurantes de

Operator of the P.F. Chang's Chang´s and

Comida Estilo Asiática, S.A. de C.V.

Pei Wei in Mexico

100.00% 100.00% 100.00%

Brand in Mexico

100.00% 100.00% 100.00%

Distribuidora e Importadora Alsea,

Distributor of foods and production materials

S.A. de C.V.

for the Alsea and related Brands

Operator of Italianni's Brand
Italcafe, S.A. de C.V.
Grupo Amigos de San Ángel, S.A. de C.V. Operator of Italianni's Brand
Grupo Amigos de Torreón, S.A. de C.V. Operator of Italianni's Brand
Grupo Amigos de Perisur, S.A. de C.V. (1) Operator of Italianni's Brand
Starbucks Coffee Chile, S.A.
Distribuidora e Importadora Alsea

Operator of the Starbucks Brand in Chile
Distributor of food and supplies for Alsea

100.00% 100.00% 100.00%
100.00% 100.00% 100.00%
100.00% 100.00% 89.77%
100.00% 100.00% 100.00%
100.00% 100.00%
100.00% 100.00% 100.00%

-

Brands in Colombia

Colombia, S.A.S.
Estrella Andina, S.A.S.
Operadora Vips, S. de R.L. de C.V.
OPQR, S.A de C.V.
Food Service Project, S.L (Grupo Zena) Operator of Spain
Gastrococina Sur, S.P.A.
Gastronomía Italiana en Colombia S.A.S. Operator of Archie´s Brand in Colombia

Operator of the Starbucks Brand in Colombia 
Operator of Vips Brand
Operator Brand Cheesecake Factory in Mexico

Operator of Chili’s Grill & Bar Brand in Chile

100.00% 100.00% 100.00%
70.00% 70.00% 70.00%
100.00% 100.00% 100.00%
100.00% 100.00% 100.00%
71.76% 71.76% 71.76%
-
-

100.00%
100.00%

-
-

During May 2015, Alsea reached an agreement to contribute 33% of the capital stock of Blue Stripes 
Chile, entity incorporated in Chile. Initial contribution by Alsea amounted to $6,477, recognized in the 
consolidated statements of financial position as investment in shares of associated companies. The 
remaining 67% was contributed by Grupo Axo, associated company. In accordance with the bylaws, 
Alsea will not have control over such operation.

Investment in the non-controlling interest of Stripes Chile 

During August 2014, Alsea reached an agreement to contribute 33% of the capital stock of Stripes 
Chile, entity incorporated in Chile. Initial contribution by Alsea amounted to $4,041, recognized in the 
consolidated statements of financial position as investment in associated companies. The remaining 
64% was contributed by Grupo Axo, associated company. In accordance with the bylaws, Alsea will not 
have control over such operation.

At December 31, 2016, 2015 and 2014, the investment in shares of associated companies is 
comprised of the Entity's direct interest in the capital stock of the companies listed below:

(%)

2015

2016

2014

Main operations

12/31/2016

12/31/2015

12/31/2015

Interest in associated company

Grupo Axo,
S.A.P.I. de 
C.V. (2) (4) 25.00% 25.00% 25.00%

Sales of prestigious
Brands of clothes 
and accessories in 
Mexico

Sales of prestigious
Brands of clothes 
and accessories in 
Chile

Sales of prestigious

33.33% 33.33%

-

33.33% 33.33% 33.33%

brands of clothes and 
accessories in Chile

Blue Stripes
Chile SPA 
(1)

Stripes

Chile SPA 
(3)

Total

$   995,596

$   892,169

$   826,067

9,717

6,511

-

30,662

24,282

3,757

$1,035,975

$   922,962

$   829,824

(1) On December 18, 2015, the Extraordinary General Shareholders' Meeting approved the merger 
between Amigos de Perisur, S.A. de C.V. (APE) as a merged company and the entity Amigos de Torreón, 
S.A. de C.V. as merging entity, assuming the latter, all the rights and obligations of APE. This merger 
had effects between the parties as of December 31, 2015.

148  Alsea  | 2016  ANNUAL REPORT

2016 ANNUAL REPORT  |  Alsea  149

Equity in results

Blue Stripes Chile SPA

(%)

2015

2016

Grupo Axo,
S.A.P.I. de 
C.V. 

Blue Stripes
Chile SPA 
(1) 

Stripes

2014

Main operations

12/31/2016

12/31/2015

12/31/2015

25.00% 25.00% 25.00%

Sales of prestigious

Brands of clothes and 
accessories in Mexico $     65,989

$     27,396

$     32,663

33.33% 33.33%

-

Chile SPA  33.33% 33.33% 33.33%

Total

Sales of prestigious

Brands of clothes and 
accessories in Chile

Sales of prestigious

Brands of clothes and 
accessories in Chile

1,506

2

-

382

305

(410)

$     67,877

$     27,703

$     32,253

(1) Stripes Chile SPA is a direct subsidiary of Grupo Axo together with another subsidiary of the Entity.
(2) In 2015 and 2014, contributions were made to increase the capital in Grupo Axo, by $38,706 and 
$4,739, respectively.
(3) In 2015, the contribution to the capital increase of $20,935 in Stripes Chile made. 
(4) In 2016, Grupo Axo presents movements in its stockholders' equity resulting from the acquisition 
of businesses, the option to purchase unincorporated interests in associates and hedging financial 
instruments for $37,438, which are presented in the Consolidated Statement of Changes in 
Stockholders’ Equity.

Stripes Chile SPA

Total assets, liabilities, equity and profit and losses of the associated entity are as follows:

Current assets

Non-current assets

Current liabilities

2016

2015

2014

$                70,058

$                43,621

$                15,609

$                60,025

$                55,315

$                  4,731

$                38,088

$                26,081

$                  9,068

Income

$              132,312

$                85,486

$                10,764

Net profit (loss) for the period

$                  1,146

$                     915

$                (1,230)

2016

2015

01/08/2014 to 
31/12/2014

Total assets, liabilities, equity and profit and losses of the associated entity are as follows:

Current assets

Non-current assets

Current liabilities

2016

2015

$                                40,512

$                                16,478

$                                33,548

$                                  9,531

$                                44,906

$                                  6,475

Income

$                                63,642

$                                11,904

Net profit for the period

$                                  4,518

$                                         5

2016

01/06/2015 to 
31/12/2015

Grupo Axo, S.A.P.I. de C.V.
The associated company's total assets, liabilities and equity and its results are as follows:  

Current assets

Non-current assets

Current liabilities

2016

2015

2014

$           3,656,612

$           2,380,902

$           1,551,287

$           3,182,682

$           3,169,338

$           1,276,883

$           2,168,965

$           1,733,052

$             752,650

Non-current liabilities

$           2,927,493

$           2,488,060

$           1,010,797

Revenues

$           6,144,101

$           4,504,291

$           2,531,914

Net profit for the period 

$             263,956

$             109,584

$             130,654

The reconciliation of the financial information summarized above regarding the carrying value of the 
interest in Grupo Axo is as follows: 

Net assets of the associated entity

$           1,742,836

$           1,329,128

$           1,064,723

2016

2015

2014

Entity's interest in Grupo Axo 

$             435,709

$             332,282

$             266,180

Plus: goodwill

559,887

559,887

559,887

Carrying value of the Entity's

interest in Grupo Axo

$             995,596

$             892,169

$             826,067

150  Alsea  | 2016  ANNUAL REPORT

2016 ANNUAL REPORT  |  Alsea  151

15. Business combination

Acquisition of Grupo Zena

The following transactions classify as a business combination and have been recognized by utilizing 
the purchase method as of the acquisition date based on the following steps: 

i. 
ii. 

iii. 

Recognize and value the assets, liabilities and non-controlling interest. 
In a business combination performed by stages, the buyer revalues its equity in the 
acquired entity prior to the acquisition date at face value to recognize the resulting profit 
or loss, as the case may be in results. 
Identify intangible assets and determine goodwill. 

Acquisition of Archie´s

In April 2016, the acquisition of 100% of Archie's (described in Note 1) was completed, the 
final price of the consideration paid for the acquisition was $51,275,000,000 Colombian pesos 
(equivalent to $293,027), in an agreement between Alsea e Inversiones Vesubio Colombia, SAS 
(Formerly Archie's Colombia, S.A.S.).

Below is an analysis of the preliminary allocation of the acquisition cost over the fair values of 
the net assets acquired and that are in the measurement stage. Since it is in the measurement 
period, which is estimated to be completed in April 2017, the preliminary amounts below are 
subject to change:

Concept

March 2016

Current assets:

Inventories

Non-current assets:

Store equipment and leasehold improvements

Intangible assets

Current liabilities:

Accounts payable to suppliers and other accounts

Taxes to pay

Fair value of net assets 

Total consideration paid

Goodwill

$                                   10,197

107,755

245,156

(68,764)

(1,317)

293,027

293,027

$                     -

From the date of acquisition until December 31, 2016, Archie's contributed $332,652 to sales and 
($15,688) to net income.

In October 2014, the process to acquire of Food Service Group, S.A. and Tuera 16, S.A., S.C.R., 
entities resident in Luxembourg and Spain, respectively, was concluded. The acquisition involved 
71.76% of the common stock of the company denominated as Food Service Project, S.L. 
(“FSP”), an entity incorporated according to the laws of Spain and which, in conjunction with its 
subsidiaries, is known as “Grupo Zena”. 

The acquisition amount was $102,872 thousand Euros, payable in cash (equal to $1,794,245).

The acquisition does not consider any contingent payment. The transaction establishes an 
obligation under put option involving 28.24% of common stock four years after the acquisition 
date, which was recorded according to IAS 32, Financial Instruments: Presentation (Note 19).

In October 2015, the acquisition measurement period concluded. An analysis of the assignment of 
the acquisition cost based on the fair values of the acquired net assets at the acquisition date is 
presented below. Certain interim accounting changes were made to the acquisition at that date, 
as detailed below:

Concept

Current assets:

Cash and cash equivalents

Preliminary
book entry

Adjustment for 
valuation

Fair
value

$        89,287

$        -

$        89,287

Accounts receivable and other accounts receivable

245,968

-

245,968

Non-current assets:

Store equipment, leasehold improvements

and property, net 

Intangible assets

Reassigning Goodwill included in Grupo Zena 

Deferred income taxes

Current liabilities:

1,231,979

261,998

1,493,977

470,473

1,222,642

1,693,115

1,313,786
174,859

(1,313,786)
-

-

174,859

Suppliers and other accounts payable

(1,279,228)

-

(1,279,228)

Non-current liabilities:
Deferred income taxes

Long-term debt 

Other long-term liabilities

Fair value of net assets 

Considerations paid in cash

Fair value of non-controlling interest

Total consideration paid

-

(445,393)

(445,393)

(1,845,132)

(165,459)

236,533

1,794,245

706,098
2,500,343

-

-

(274,540)

-

 (101,521)
(101,521)

(1,845,132)

(165,459)

(38,007)

1,794,245

604,577
2,398,822

Goodwill

$   2,263,810

$      173,018

$   2,436,829

152  Alsea  | 2016  ANNUAL REPORT

2016 ANNUAL REPORT  |  Alsea  153

Goodwill arising from the acquisition of Grupo Zena derives from the price paid, which includes 
amounts in relation to the benefits of operating 427 stores for which market growth is expected 
based on a development plan over the next five years, as well the adjacent benefits, mainly 
the growth in income, operating synergies and the purchase of supplies. Those benefits are 
recognized separately in goodwill because they fail to meet the recognition criteria for identifiable 
intangible assets. 

As from the acquisition date and until December 31, 2014, Grupo Zena has contributed 
$1,468,036 to revenues and $118,487 to the profit for the period. If the acquisition had occurred 
at beginning of year, Alsea's consolidated net profit for the period, according to IFRS, would have 
been $496,005 and revenues would have been $26,464,123. Acquisition expenses related to this 
transaction amounted to $12,096, which is shown within other expenses.

None of the goodwill arising on these acquisitions is expected to be deductible for tax purposes. 

Net cash flows related to the acquisition of the subsidiary total $1,704,958, corresponding to 
the consideration paid in cash of $1,794,245, less cash and cash and cash equivalent balances 
acquired in the amount of $89,287.

Acquisition of VIPS

In April 2014, the process to acquire 100% of the equity of VIPS (the Restaurant division of Grupo 
Wal-Mart, described in Note 1) was concluded. Based on the agreement executed between Alsea 
and Wal-Mart de México, S.A.B. de C.V., the final acquisition price was $8,200,000. Additional 
expenses of $516,753 were incurred by the parties, thereby resulting in a total price of $8,716,753.

The acquisition does not consider any contingent payment.

In March 2015, the acquisition measurement period concluded. An analysis of the assignment of 
the acquisition cost based on the fair values of the acquired net assets at the acquisition date is 
presented below. Certain interim accounting changes were made to the acquisition at that date, 
as detailed below:

Concept

Current assets:

Preliminary
book entry

Adjustment 
for valuation

Fair
Value

Cash and cash equivalents

$     605,400

$       ,-

$     605,400

Accounts receivable and other accounts receivable

304,964

-

304,964

Non-current assets:

Store equipment, leasehold improvements

and property, net 

Intangible assets

Deferred income taxes

Current liabilities:

2,935,630

(45,260)

2,890,370

365,944

201,845

3,573,000

3,938,944

16,427

218,272

Accrued expenses and employee benefits  

(700,918)

(22,872)

(723,790)

Non-current liabilities:

Deferred income taxes

Other long-term liabilities

Fair value of net assets 

-

(1,209,453)

(1,209,453)

(366,651)

3,346,214

-

-

2,311,842

5,658,056

Considerations paid in cash

8,716,753

-

8,716,753

Goodwill

$  5,370,539

$(2,311,842)

$  3,058,697

Goodwill arising from the acquisition of VIPS derives from the price paid, which includes amounts 
in relation to the benefits of operating 360 stores for which market growth is expected based on 
a development plan over the next five years, as well the adjacent benefits, mainly the growth in 
income, operating synergies and the purchase of supplies. 

Those benefits are recognized separately in goodwill because they fail to meet the recognition 
criteria for identifiable intangible assets. None of the goodwill arising on these acquisitions is 
expected to be deductible for tax purposes. 

Net cash flows related to the acquisition of the subsidiary total $8,111,353, corresponding to 
the consideration paid in cash of $8,716,753, less cash and cash and cash equivalent balances 
acquired for $605,400.

As from the acquisition date and until December 31, 2014, VIPS has contributed $4,016,325 
to consolidated revenues and $111,628 to the profit before income taxes for the period. If the 
acquisition had occurred at beginning of year, Alsea's consolidated net profit for the period would 
have been $683,119 and revenues would have been $24,723,880. Acquisition expenses related to 
this transaction amounted to $9,357, which is shown within other expenses.

154  Alsea  | 2016  ANNUAL REPORT

2016 ANNUAL REPORT  |  Alsea  155

Acquisition of the controlling interest in Starbucks Coffee Chile

In September 2013, Alsea acquired 82% of Starbucks Coffee Chile, S.A. (Starbucks Chile), which 
operates the Starbucks Restaurants in Chile. Through this transaction, the shareholding and voting 
rights of Alsea increased from 18% to 100%, thus allowing the Entity to acquire control, while 
constituting a business combination recorded by means of the purchase method according to IFRS.

In August 2014, the acquisition measurement period concluded. An analysis of the assignment of 
the acquisition cost based on the fair values of the acquired net assets at the acquisition date is 
presented below. Certain interim accounting changes were made to the acquisition at that date, 
as detailed below:

Concept

Current assets

Preliminary
book entry

Adjustment for 
valuation

Fair
value

Cash and cash equivalents

$      128,656

$        -

$      128,656

Accounts receivable and other accounts

receivable

Non-current assets:

Store equipment, leasehold improvements

and property, net 

Intangible assets

Deferred income taxes

Current liabilities:

89,427

-

89,427

141,993

21,758

163,751

6,132

-

558,180

(173,981)

564,312

(173,981)

Suppliers and other accounts payable

(88,683)

Non-current liabilities:

Other long-term liabilities

Fair value of net assets 

Fair value of non-controlling interest

Consideration paid in cash

Total consideration paid

(13,124)

264,401

47,593

928,595

976,188

-

-

405,957

62,683

-

(88,683)

(13,124)

670,358

110,276

928,595

62,683

1,038,871

Goodwill

$      711,787

$    (343,274)

$      368,513

Goodwill arising from the acquisition of Starbucks Coffee Chile derives from the price paid, 
which included amounts in relation to the benefits of operating 44 stores for which market 
growth is expected based on a development plan over the next five years in Chile, as well 
the adjacent benefits, mainly the growth in income, operating synergies and the purchase of 
supplies. Those benefits are recognized separately in goodwill because they fail to meet the 
recognition criteria for identifiable intangible assets. 

As from the acquisition date, Starbucks Chile has contributed $231,131 to consolidated 
revenues and $32,772 to the profit before income taxes for the period. If the acquisition had 
occurred on January 1, 2013, Alsea's consolidated net profit for the period would have been 
$694,362 and revenues would have been $16,087,950. Acquisition expenses related to this 
transaction amounted to $1,028, which is shown under other expenses.

Net cash flows related to the acquisition of the subsidiary total $799,939, corresponding to 
the consideration paid in cash of $928,595, less cash and cash and cash equivalent balances 
acquired for $128,656.

Acquisition of Burger King Mexicana

In April 2013, the acquisition of the BURGER KING® master franchise in Mexico concluded. 
According to the strategic association agreement signed by Alsea and Burger King Worldwide 
Inc. (BKW), the BKW subsidiary in Mexico, Burger King Mexicana, S.A. de C.V. (BKM) was merged 
with OFA, a subsidiary of Alsea, with the latter as the surviving company and operator of 204 
BURGER KING®  Restaurants in Mexico. After the merger concluded, Alsea also acquired 28.1% 
of the shares of OFA held by BKW, after which Alsea's final shareholding in OFA is 80% and 
BKW´s final shareholding in OFA is 20%.

Given that the operation was considered the acquisition of is business, the related acquisition 
accounting was applied as of the acquisition date and according to IFRS. The acquisition price 
did not include any contingent consideration.

156  Alsea  | 2016  ANNUAL REPORT

2016 ANNUAL REPORT  |  Alsea  157

283,531

131,697

415,228

Assignment of goodwill to cash generating units  

In April 2014, the acquisition measurement period concluded. An analysis of the assignment of 
the acquisition cost based on the fair values of the acquired net assets at the acquisition date is 
presented below. Certain interim accounting changes were made to the acquisition at that date, 
as detailed below:

Concept

Current assets

Preliminary
book entry

Adjustment for 
valuation

Fair
value

Cash and cash equivalents

$        47,828

$         -

$        47,828

Accounts receivable and other accounts receivable

58,300

Non-current assets:

Store equipment, leasehold improvements

and property, net 

Intangible assets

Deferred income taxes

Non-current liabilities:

Other long-term liabilities

Fair value of net assets 

Consideration paid in actions

Consideration paid in cash

Total consideration paid

25,843

62,803

(73,547)

404,758

217,534

333,895

551,429

92,116

(67,144)

(26,847)

129,822

7,629

-

7,629

117,959

(4,341)

(100,394)

534,580

225,163

333,895

559,058

Goodwill

$      146,671

$   ,(122,193)

$        24,478

The consideration paid in OFA shares, which is in the measurement phase, totals $225,163 and 
comprises 20% of its stockholders’ equity.

Goodwill arising from the acquisition of Burger King Mexicana derives from the price paid, which included 
amounts related to the benefits of operating 204 stores (97 acquired and 107 own stores), for which 
market growth is expected based on a development plan over the next five years, as well the adjacent 
benefits, mainly the growth in income, operating synergies and the purchase of supplies resulting from 
the merger of the Burger King Brand in Mexico. Those benefits are recognized separately in goodwill 
because they fail to meet the recognition criteria for identifiable intangible assets.

During 2013, as from the acquisition date, Burger King Mexicana contributed $564,376 to revenues 
and $3,756 to the profit before income taxes for the period. If the acquisition had occurred on January 
1, 2014, Alsea's consolidated net profit for the period would have been $647,842 and revenues would 
have been $15,893,611. Acquisition expenses related to this transaction amounted to $1,101, which is 
shown under other expenses.

Net cash flows related to the acquisition of the subsidiary total $288,067, corresponding to the 
consideration paid in cash of $333,895, less cash and cash and cash equivalents balances acquired 
totaling $47,828.

16. Goodwill

In order to carry out impairment tests, goodwill was assigned to the following cash generating units:

Burger King 

Domino’s Pizza

Chili’s

Italianni’s

VIPS

Starbucks Coffee

Foster’s Hollywood

La Vaca Argentina

Il Tempietto

Cañas y Tapas

2016

2015

2014

$            1,336,967

$            1,336,967

$            1,336,967

1,078,622

26,614

785,816

3,058,697

368,513

198,598

3,270

377

6,838

1,078,622

26,614

785,816

3,058,697

368,513

198,598

3,270

377

6,838

1,078,622

26,614

785,816

3,058,697

368,513

198,598

3,270

377

6,838

$            6,864,312

$            6,864,312

$            6,864,312

At December 31, 2016, 2015 and 2014, studies performed on impairment testing concluded that 
goodwill shows no signs of impairment.

158  Alsea  | 2016  ANNUAL REPORT

2016 ANNUAL REPORT  |  Alsea  159

17. Long-term debt

Long-term debt at December 31, 2016, 2015 and 2014 is comprised of unsecured loans, as shown below:

Bank

Type of credit

Currency

Rate

Maturity

2016

2015

2014

Sindicado

Simple credit

Euros

1.89% (Fixed rate)

Scotiabank Inverlat, S.A.

Simple credit

Mexican pesos

7.08% (Variable rate TIIE +0.97% )

Bank of América

Bank of América

Bank of Tokyo

Banco Nacional de Comercio
Exterior S.N.C. (Bancomext)

Simple credit

Mexican pesos

7.30% (Variable rate TIIE +1.19% )

Simple credit

Mexican pesos

6.11% (Fixed rate)

Simple credit

Mexican pesos

7.06% (Variable rate TIIE +1.35% )

Simple credit

Mexican pesos

7.45% (Variable rate TIIE +1.34% )

Banco Santander, S.A.

Simple credit

Mexican pesos

7.11% (Variable rate TIIE +1.00% )

Banamex

Simple credit

Mexican pesos

6.86% (Variable rate TIIE +0.75% )

Banco Citibank Argentina

Simple credit

Mexican pesos

BBVA Francés

Banco HSBC, S.A.

Simple credit

Mexican pesos

Simple credit

Mexican pesos

Santander Chile, S.A.

Simple credit

Mexican pesos

27% (Fixed rate)

22% (Fixed rate)

24.5% (Fixed rate)

4.02% (Fixed rate)

Helm Bank USA

Simple credit

Mexican pesos

12.29% (Variable rate DTF +5.30%)

BBVA Bancomer, S.A.

Simple credit

Mexican pesos

4.57% (Variable rate TIIE +1.25% )

Banco Nacional de México, S.A.

Simple credit

Mexican pesos

5.07% (Variable rate TIIE +1.75% )

Scotiabank Inverlat, S.A.

Simple credit

Mexican pesos

4.50% (Variable rate TIIE +1.18% )

Banco Nacional de México, S.A.

Simple credit

Mexican pesos

4.82% (Variable rate TIIE +1.50% )

BBVA Bancomer, S.A.

BBVA Bancomer, S.A.

Simple credit

Mexican pesos

4.82% (Variable rate TIIE +1.50% )

Simple credit

Mexican pesos

4.82% (Variable rate TIIE +1.50% )

Banco Santander (México), S.A.,

Simple credit

Mexican pesos

3,93% (Fixed rate)

Banco Santander (México), S.A.,

Simple credit

Mexican pesos

4.22% (Variable rate TIIE +0.90% )

Banco Nacional de México, S.A.

Simple credit

Mexican pesos

4.82% (Variable rate TIIE +1.50% )

Banco Santander (México), S.A.,

Simple credit

Mexican pesos

3.98% (Fixed rate)

Less – current portion 

Long-term debt maturities

2020

2019

2021

2019

2021

2024

2021

2020

2016

2016

2017

2017

2020

2014

2014

2014

2014

2014

2014

2014

2014

2014

2014

$                       2,274,063

$                       2,027,154

$                       2,088,334

1,957,553

1,884,000

1,000,000

996,078

866,400

796,267

430,770

303,355

146,200

97,740

83,696

14,922

-

-

-

-

-

-

-

-

-

-

2,032,790

              -

1,000,000

574,063

47,974

1,788

-

69,777

-

-

-

-

-

-

-

-

-

-

-

-

-

-

10,851,044

(1,107,238)

5,753,546

(734,824)

              -

-

-

-

-

-

-

-

-

48,533

3,829

1,741,580

1,276,533

1,013,775

705,484

604,666

588,032

300,000

205,721

89,336

82,000

8,747,823

(1,377,157)

$                       9,743,806

$                       5,018,722

$                       7,370,666

160  Alsea  | 2016  ANNUAL REPORT

2016 ANNUAL REPORT  |  Alsea  161

Annual long-term debt maturities at December 31, 2016 are as follows:

Year

2018

2019

2020-2024

Amount

$                 919,605

2,815,815

6,008,386

$              9,743,806

19. Obligation over put option

As mentioned in Note 1i, the Entity acquired Grupo Zena; Alsea has the obligation over put option to 
purchase the non-controlling interest of the other investors (call option) starting in the fourth year since 
the date of acquisition. The amount represents the present value of the estimated debt that will be paid 
at the time of exercising the put option under the terms of the contract. The liability will be updated each 
year until the option date, and the effects will be recognized in the consolidated statements of income, 
as stated by IAS 32, Financial instruments: Presentation. The financial liability of the put option amounts 
to $3,185,096, $2,777,328 and $2,673,053, at December 31, 2016, 2015 and 2014, respectively. 
The revaluation of this option as of December 31, 2016, generated a loss in results by $407,768 and 
$104,275, respectively and is included in ‘Changes in the fair value of financial instruments’ in the 
consolidated statements of income.

Bank loans include certain affirmative and negative covenants, such as maintaining certain financial 
ratios. At December 31, 2016, 2015 and 2014, all such obligations have been duly met.

20. Income taxes

18. Debt instruments

In September 2016, the Entity made an advance payment for $ 2,500,400, considering accrued 
interest, of the stock certificate issued in 2013.

In March 2015, Alsea placed of debt instruments worth $3,000,000 over 5 years as from the issuance 
date, maturing in March 2020. Those instruments will accrue interest at the 28-day TIIE rate plus 1.10 
percentage points; and other debt instrument worth $1,000,000 over 10 years as from the issue date, 
maturing in March 2016. Those instruments will accrue interest at a fixed rate of 8.07%.

The balance at December 31, 2016, 2015 and 2014 amounts to $3,988,845, $6,479,795 y $2,491,356, 
respectively.

Year

2019

2025

Amount

$              2,988,845

1,000,000

$              3,988,845

The income tax rate in Mexico is 30%. The Entity incurred ISR on a consolidated basis until 2016 with 
its Mexican subsidiaries. As a result of the 2013 Tax Law, the tax consolidation regime was eliminated, 
and the Entity and its subsidiaries have the obligation to pay the deferred income tax benefit 
calculated as of that date over a five-year period beginning in 2014, as illustrated below.

Pursuant to Transitory Article 9, section XV, subsection d) of the 2015 Tax Law, given that as of 
December 31, 2014, the Entity was considered to be a holding company and was subject to the 
payment scheme contained in Article 4, Section VI of the transitory provisions of the ISR law published 
in the Federal Official Gazette on December 7, 2009, or article 70-A of the ISR law of 2013 which was 
repealed, it must continue to pay the tax that it deferred under the tax consolidation scheme in 2007 
and previous years based on the aforementioned provisions, until such payment is concluded.

As of 2008, the Asset Tax Law (LIMPAC) was eliminated, but under certain the amount of this tax paid 
in the 10 years immediately prior to that in which ISR is first paid may be recovered in accordance with 
applicable tax provisions.

At December 31, 2016, the ISR liability derived from the effects of benefits and tax deconsolidation will 
be paid in the following years.

Year of expiration

Amount

2017

2018

$                   22,946

18,846

$                   41,792

162  Alsea  | 2016  ANNUAL REPORT

2016 ANNUAL REPORT  |  Alsea  163

In Chile, in September 2014, the government promulgates in its tax reform increased the rate gradually 
according to the following 21% in 2014, 22.5% to 2015, 24% to 2016, 25.5% to 2017 and to 2018 
will be of 27%, based taxation system chose for the years 2017 and 2018. The change in the First 
Category Tax was pronounced in July 2010.

In Colombia, the tax provisions provide that the rate applicable to income tax for the years 2014 and 
2015 is 25% and the income tax for equity –CREE is 9%, respectively. Also, a surtax CREE 5% for 
companies whose profit is equal to or greater than 800 million sets.  

In Argentina i.- Tax on income The Entity applies the deferred tax method to recognize the accounting 
effects of taxes on earnings at the 35% rate. ii.- Tax on presumptive minimum earnings (IGMP for its 
acronym in Spanish), the Entity determines IGMP applying the current 1% rate to assets computable 
at each year-end closing, iii.- Tax on personal goods of individuals or business entities residing abroad, 
the tax is determined applying the 0.5% to the proportional value of equity at the year-end closing and 
it is considered a single and final payment.

In Spain, tax reforms were approved for 2015, which include the reduction of this tax rate to 28% and 
25% in 2016, with the exception of credit institutions and entities engaged in hydrocarbon exploration, 
research and exploration. Newly-created companies will pay tax at the 15% rate during the first tax 
period in which their tax basis is positive and in the following period. Similarly, as part of these tax 
reforms, tax losses will be applicable without a time limitation; until 2015, the right to apply such 
losses expired after 18 years.

a. 

Income taxes recognized in income

Income tax (tax basis)

Deferred income tax 

2016

2015

2014

$        825,874

$        691,060

$        597,045

(296,641)

(201,141)

(232,452)

$        529,233

$        489,919

$        364,593

b.  Deferred taxes - balance sheet

Following is an analysis of deferred tax assets shown in the consolidated statements of     
financial position:

Deferred (assets) liabilities:

Estimation for doubtful accounts and

inventory obsolescence

$         (15,698)

$         (36,942)

$         (34,028)

2016

2015

2014

Liability provisions

Advances from customers

Unamortized tax losses 

Recoverable asset tax

Store equipment, leasehold

improvements and property

Other assets

Advance payments

(740,365)

(16,176)

(82,078)

(12,269)

769,288

(2)

(84,223)

(488,383)

(105,167)

(102,640)

(12,269)

882,625

5,752

71,418

(447,253)

(70,341)

(75,874)

(12,269)

1,208,752

7,172

623,172

$       (181,523)

$         214,394

$         623,172

c.  Deferred tax in statement of financial position

The following is the analysis of deferred tax assets (liabilities) presented in the consolidated 
statements of financial position:

The tax expense attributable to income before ISR differs from that arrived at by applying the 30% 
statutory rate in 2016, 2015 and 2014 due to the following items:

Deferred tax assets

Deferred tax liabilities

Statutory income tax rate

Non-deductible expenses 

Effects of inflation and others

Estimation for unamortized tax losses 

Effective consolidated income tax rate

2016

30%

3%

2%

(3%)

32%

2015

30%

8%

2%

(8%)

32%

2014

30%

7%

(1%)

-

36%

2016

2015

2014

$      2,068,996

$      1,710,943

$      1,320,881

1,887,473

1,925,337

1,944,053

$       (181,523)

$        ,214,394

$        ,623,172

164  Alsea  | 2016  ANNUAL REPORT

2016 ANNUAL REPORT  |  Alsea  165

 
d.  Deferred income tax balances

2016

Beginning 
balance

Recognized in 
profit or loss

Recognized in 
stockholders’ 
equity

Acquisitions

Ending 
balance

2014

Beginning 
balance

Recognized in 
profit or loss

Recognized in 
stockholders’ 
equity

Acquisitions/
disposals

Ending 
balance

Temporary differences
Estimation for doubtful

accounts and inventory 
obsolescence
Liability provisions
Advances from customers
Store equipment, leasehold

improvements and property

Prepaid expenses
Other assets

Tax loss carryforwards and

unused tax credits 
Tax loss carryforwards
Recoverable IMPAC 

$     (36,942)
(488,383)
(105,167)

$       21,244
(196,680)
88,991

882,625
71,418
5,752
329,303

(54,559)
(149,883)
(5,754)
(296,641)

(102,640)
(12,269
(114,909)

-
-
-

$        -

(55,302)
 -

(58,778)
(5,758)
-

(119,838)

20,562
-
20,562

$        -
-
-

$     (15,698)
(740,365)
(16,176)

-
-
-
-

-
-
-

769,288
(84,223)
(2)
(87,176)

(82,078)
(12,269)
(94,347)

$     214,394

$  ,(296,641)

$     (99,276)

$       -

$   (181,523)

2015

Beginning 
balance

Recognized in 
profit or loss

Recognized in 
stockholders’ 
equity

Acquisitions

Ending 
balancel

Temporary differences
Estimation for doubtful

accounts and inventory 
obsolescence
Liability provisions
Advances from customers
Store equipment, leasehold

improvements and property

Prepaid expenses
Other assets

Tax loss carryforwards and

unused tax credits 
Tax loss carryforwards
Recoverable IMPAC 

$     (34,028)
(447,253)
(70,341)

$       (2,914)
(14,330)
(34,826)

1,208,752
47,013
7,172
711,315

(316,476)
168,825
(1,420)
(201,141)

(75,874)
(12,269)
(88,143)

-
-
-

$        -

(26,800)

-

(9,651)
(144,420)

-

(180,871)

(26,766)

-

(26,766)

$        -
-
-

$     (36,942)
(488,383)
(105,167)

-
-
-
-

-
-
-

882,625
71,418
5,752
329,303

(102,640)
(12,269)
(114,909)

$     623,172

$   (201,141)

$   (207,637)

$        -

$     214,394

Temporary differences

Estimation for doubtful

accounts and inventory 
obsolescence

Liability provisions

Advances from customers
Store equipment, leasehold

$     (10,863)

$     (23,165)

$        -

$        -

$     (34,028)

(368,176)

(18,565)

(71,488)

(51,776)

(79,877)

(1,094)

(5,052)

(7,589)

-

16,135

(4,942)

-

-

-

-

-

(447,253)

(70,341)

1,502,839

1,208,752 

improvements and property

(230,345)

Prepaid expenses

Other assets

53,049

12,224

Tax loss carryforwards and

unused tax credits 

Tax loss carryforwards

Recoverable IMPAC 

(562,676)

(232,452)

3,604

1,502,839

(166,337)

(12,269)

(178,606)

-

-

-

90,463

-

90,463

-

-

-

47,013

7,172

711,315

(75,874)

(12,269)

(88,143)

$   (741,282)

$   (232,452)

$       94,067

$  1,502,839

$     623,172

The benefits of restated tax loss carryforwards and recoverable IMPAC for which the deferred ISR 
asset and tax credit, respectively, have been (in such case partially) recognized, can be recovered 
subject to certain conditions. Expiration dates and restated amounts as of December 31, 2016, are: 

Year of maturity

Amortizable losses 

2020

2023

2024

2025

2026

$                                   45,549

106,662

91,387

372,433

163,759

$                                779,789

166  Alsea  | 2016  ANNUAL REPORT

2016 ANNUAL REPORT  |  Alsea  167

 
21. Employee retirement benefits

Retirement plan is established with the objective of offering benefits in addition to and complementary 
to those provided by other public retirement plans.

b.  Financial instrument categories

The total expense recognized in profit or loss and other comprehensive income is $83,815 in 2016. 

The expense for employee benefits as of December 31, 2016, 2015 and 2014 was $9,465,461, 
$8,171,055 and $5,332,897, respectively, not including the cost defined benefit described below. 

The net cost for the period related to obligations derived from seniority premiums amounted to $580, 
$6,041 and $29,661 in 2016, 2015 and 2014, respectively. 

22. Financial instruments  

a.  Capital risk management

The Entity manages its capital to ensure that the companies that it controls are able to continue 
operating as a going concern while they maximize the yield for their shareholders by streamlining 
the debt and equity balances. The Entity's general strategy has not changed in relation to 2015.

The Entity's capital structure consists of the net debt (the loans described in Note 17, 
compensated by cash balances and banks) and the Entity's capital (made up of issued capital 
stock, reserves and retained earnings, as shown in Note 23). 

The Entity is not subject to external requirements to manage its capital.

The main purpose for managing the Entity's capital risk is to ensure that it maintains a solid credit 
rating and sound equity ratios to support its business and maximize value to its shareholders.

The Entity manages its capital structure and makes any necessary adjustments based on changes 
in economic conditions. In order to maintain and adjust its capital structure, the Entity can modify 
the dividend payments to the shareholders, reimburse capital to them or issue new shares.

For the years ended December 31, 2016, 2015 and 2014, there were no modifications to the 
objectives, policies or processes pertaining to capital management.

The following ratio is used by the Entity and by different rating agencies and banks to measure 
credit risk.

•  Net Debt to EBITDA = Net Debt / EBITDA ltm.

At December 31, 2016, 2015 and 2014, the financial restriction established in the Entity's loan 
agreements relates to the Net Debt to EBITDA ratio for the last twelve months. The Entity 
complied with the established ratio.

2016

2015

2014

Financial assets

Cash and cash equivalents 

$         2,547,842 $         1,195,814 $         1,112,850

Loans and accounts receivable at

amortized cost

953,638

904,853

895,543

Financial liabilities at amortized cost 

Suppliers

Accounts payable and accrued liabilities

Current maturities of long-term debt

Current maturities of financial lease

liabilities

Long-term debt, not including current

maturities

Non-current financial lease liabilities

Debt instruments

3,901,972

909,156

1,107,238

3,013,091

635,802

734,824

2,694,015

601,854

1,377,157

6,799

7,190

7,878

9,743,806

300,835

3,988,845

5,018,722

307,140

6,479,795

7,370,666

314,342

2,491,356

c.  Objectives of managing financial risks

Alsea is mainly exposed to the following financial risks: (i) market (foreign currency and interest rate), 
(ii) credit and (iii) liquidity.

The Entity seeks to minimize the potential negative effects of the aforementioned risks on its financial 
performance by applying different strategies. The first involves securing risk coverage through 
derivative financial instruments. 

Derivative instruments are only traded with well-established institutions and limits have been set 
for each financial institution. The Entity has the policy of not carrying out operations with derivative 
financial instruments for speculative purposes.

168  Alsea  | 2016  ANNUAL REPORT

2016 ANNUAL REPORT  |  Alsea  169

d.  Market risk

e.  Currency exchange risk management

The Entity is exposed to market risks resulting from changes in exchange and interest rates. 
Variations in exchange and interest rates may arise as a result of changes in domestic and 
international economic conditions, tax and monetary policies, market liquidity, political events and 
natural catastrophes or disasters, among others.

Exchange fluctuations and devaluation or depreciation of the local currency in the countries in which 
Alsea participates could limit the Entity's capacity to convert local currency to US dollars or to other 
foreign currency, thus affecting their operations, results of operations and financial position.

The Entity currently has a risk management policy aimed at mitigating present and future risks 
involving those variables, which arise mainly from purchases of inventories, payments in foreign 
currencies and public debt contracted at a floating rate. The contracting of derivative financial 
instruments is intended to cover or mitigate a primary position representing some type of 
identified or associated risk for the Entity.  Instruments used are merely for economic hedging 
purposes, not for speculation or negotiation.

The types of derivative financial instruments approved by the Entity for the purpose of mitigating 
exchange fluctuation and interest rate risk are as follows:

•  USD/MXN exchange-rate forwards contracts
•  USD/MXN exchange-rate options
•  Interest Rate Swaps and Swaptions
•  Cross Currency Swaps

Given the variety of possible derivative financial instruments for hedging the risks identified 
by the Entity, the Director of Corporate Finance is authorized to select such instruments and 
determine how they are to be operated.

The Entity carries out transactions in foreign currency and therefore it is exposed to exchange 
rate fluctuations. Exposure to exchange rate fluctuations is managed within the parameters of 
approved policies, using foreign currency forwards contracts.

Note 32 shows foreign currency positions at December 31, 2016, 2015 and 2014. It also shows 
the exchange rates in effect at those dates.

USD hedging and its requirements are determined based on the cash flow budgeted by the Entity, 
and it is aligned to the current Risk Management Policy approved by the Corporate Practices 
Committee, the General Director's office and the Administration and Financial Director's office. 
The policy is overseen by the Internal Audit Department.

The exchange rate risk expressed in a foreign currency (USD) is internally monitored on a weekly 
basis with the positions or hedges approximating maturity at market exchange rates. The 
agent calculating or valuing the derivative financial instruments is in all cases the counterparty 
designated under the master agreement. 

The purpose of the internal review is to identify any significant changes in exchange rates 
that could pose a risk or cause the Entity to incur in non-compliance with its obligations. If a 
significant risk position is identified, the Corporate Treasury Manager informs the Corporate 
Financial Director's office.

170  Alsea  | 2016  ANNUAL REPORT

2016 ANNUAL REPORT  |  Alsea  171

The following table shows a quantitative description of exposure to exchange risk based on 
foreign currency forwards and options agreements contracted by the Entity in USD/MXN, in effect 
as of December 31, 2016, 2015 and 2014. 

Type of 
derivative, 
security or 
contract

Position

Objective of 
the
hedging

Forwards

Long

Economic

Options

Long

Economic

Forwards

Short

Economic

NA

Underlying / reference variable

31/12/2016
current

31/12/2015
previous

31/12/2014
previous

20.73
USDMXN

20.73
USDMXN

17.34
USDMXN

17.34
USDMXN

1.09
EURUSD

14.74
USDMXN

14.74
USDMXN

NA

Notional amount/ 
face value (thousands of USD)

Fair value (thousands of USD)

Amounts of 
maturities

31/12/2016
current

31/12/2015
previous

31/12/2014
previous

31/12/2016
current

31/12/2015
previous

31/12/2014
previous

(thousands of 
USD)

56,125

14,000

1,000 $       (2,122) $          (306) $          (117)

14,000

42,100

14,500

6,500 $         4,909 $              (9) $            (19)

14,500

-

900

-

$        -

 $             0.1 $        -

900

172  Alsea  | 2016  ANNUAL REPORT

2016 ANNUAL REPORT  |  Alsea  173

1. 

Foreign currency sensitivity analysis

f. 

Interest rate risk management

At December 31, 2016, the Entity has contracted hedging in order to purchase US dollars for 
the next 12 months at the average exchange rate of $19.21 for a total of $98 million dollars, 
the valuation is based on an average exchange rate of $20.75 pesos per US dollar over the 
next 12 months as of December 31, 2016. The initial price of currency derivatives is $44.4 
million Mexican pesos payable to the Entity.

Given the values and amounts of exchange rate hedges, management does not foresee a 
significant risk that could affect its results at the December 31, 2016 close or the obligations 
contracted under current operations that will expire during the next 12 months. The Entity 
does not match its net asset position with financial liabilities denominated in US dollars 
because it is not representative or material. The analysis shows only the effect on hedging for 
purchases of US dollars contracted and in effect at the December 31, 2016 closing.

Management considers that in the event of a stress scenario as the one described above, 
the Entity's liquidity capacity would not be affected, there would be no negative effects 
on its operations, nor would compliance with the commitments assumed in relation to 
contracted derivative financial instruments be at risk.

2. 

Foreign currency forwards and options contracts

At December 31, 2016, 2015 and 2014, a total of 534, 220 and 212 derivative financial 
instrument operations (forwards and options) were carried out, respectively, for a total of 
68.6, 41.5 and 82.5 million US dollars, respectively. The absolute value of the fair value 
of the derivative financial instruments entered into per quarter over the year does not 
comprise more than 5% of assets, liabilities or total consolidated capital, or otherwise 
3% of the total consolidated sales for the last quarter. Therefore, the risk for the Entity of 
exchange rate fluctuations will have no negative effects, nor will it affect its capacity to 
carry out derivative financial instrument operations.

At December 31, 2016, 2015 and 2014, Alsea has contracted DFI's to purchase US dollars 
in the next twelve months for a total of approximately $98, $28 and $7.5 million USD, at 
the average exchange rate of $19.21, $16.26 and $13.80 pesos to the dollar, respectively.

At December 31, 2016, 2015 and 2014, the Entity had contracted the financial instruments 
shown in the table above.

The Entity faces certain exposure to the volatility of interest rates as a result of contracting 
bank and public stock exchange debt at fixed and variable interest rates.  The respective risks are 
monitored and evaluated monthly on the basis of:

•  Cash flow requirements
•  Budget reviews
•  Observation of the market and interest rate trends in the local market and in the countries in 

which Alsea operates (Mexico, Argentina, Chile and Colombia).

•  Differences between negative and positive market rates

The aforementioned evaluation is intended to mitigate the Entity’s risk concerning debt subject 
to floating rates or indicators, to streamline the respective prices and to determine the most 
advisable mix of fixed and variable rates.

The Corporate Treasury Manager is responsible for monitoring and reporting to the 
Administration and Financial Director any events or contingencies of importance that could affect 
the hedging, liquidity, maturities, etc. of DFI's. He in turn informs Alsea's General Management of 
any identified risks that might materialize.

The type of derivative products utilized and the hedged amounts are in line with the internal risk 
management policy defined by the Entity's Corporate Practices Committee, which contemplates an 
approach to cover foreign currency needs without the possibility to carry out speculative operations.

•    Interest rate swap contracts

According to contracts for swaps of interest (Interest Rate Swap – ISR), the Entity agrees to 
exchange the difference between the amounts of the fixed and variable rates calculated on 
the agreed notional amount. Such contracts allow the Entity to mitigate interest rate change 
risks on the fair value of the debt issued at a fixed interest rate and the exposure to cash flows 
on the debt issued at a variable interest rate. The starting price of the swaps of interest at 
the end of the period being reported is determined by discounting future cash flows using the 
curves at the end of the period being reported and the credit risk inherent to the contract, as 
described further on in these consolidated financial statements. The average interest rate is 
based on current balances at the end of the period being reported.

174  Alsea  | 2016  ANNUAL REPORT

2016 ANNUAL REPORT  |  Alsea  175

The following table shows a quantitative description of exposure to interest rate risk based 
on interest rate forwards and options agreements contracted by the Entity, in effect as of 
December 31, 2016, 2015 and 2014.

Type of 
derivative, 
security or 
contract

Objective of 
the
hedging

Position

Underlying / reference variable

31/12/2016
current

31/12/2015
previous

31/12/2014
previous

IRS Plain Vanilla

Long

Coverage

IRS Plain Vanilla

Long

Economic

Knock Out
IRS

Long

Economic

Limited IRS

Long

Economic

Capped IRS

Long

Economic

6.11% - TIIE 
28 d

6.11% - TIIE 
28 d

6.11% - TIIE 
28 d

6.11% - TIIE 
28 d

6.11% - TIIE 
28 d

3.34% - TIIE 
28 d

3.34% - TIIE 
28 d

3.34% - TIIE 
28 d

3.34% - TIIE 
28 d

3.34% - TIIE 
28 d

3.31% -
TIIE 28 d

3.31% -
TIIE 28 d

3.31% -
TIIE 28 d

3.31% -
TIIE 28 d

3.31% -
TIIE 28 d

Notional amount / face value (USD)

Fair value (USD)

Amounts of 
expiration 

31/12/2016
current

31/12/2015
previous

31/12/2014
previous

31/12/2016
current

31/12/2015
previous

31/12/2014
previous

(thousands of  
USD)

119,011

99,158

51,842 $        20,216 $           5,650

$          (307)

37,928

15,420

21,545 $        (2,295) $                32

$            (13)

-

2,941

6,210 $         -

 $               11

$              43

10,453

2,941

6,210 $         -

$                15

$              53

14,905

2,553

4,265 $           138.6 $              ,0.4

$              79

99,158

15,420

2,941

2,941

2,553

IRS Plain   
Vanilla

Long

Coverage

EURIBOR 1M EURIBOR 1M EURIBOR 1M

39,427

87,391

100,521 $             (27) $           (549)

$            741

87,391

176  Alsea  | 2016  ANNUAL REPORT

2016 ANNUAL REPORT  |  Alsea  177

1. 

Analysis of interest rate sensitivity

g.  Credit risk management

The following sensitivity analysis has been determined on the basis of the exposure to 
interest rates of derivative instruments and of non-derivative instruments at the end of 
the period being reported. In the case of variable rate liabilities, an analysis is prepared 
assuming that the amount of the liability held at the end of the period being reported has 
been the amount of the liability throughout the year.

•  The first stress scenario considered by the Entity’s management is a 200 bps increase in 

the 28-day TIIE reference rate while the rest of the variables remain constant. With the mix 
in the hedging portfolio of plain vanilla interest rate swaps and the swaptions contracted 
at the December 31, 2016 close, the increase in financial costs is of approximately $127 
million. The above effect arises because the barriers protecting the increase in the interest 
rates are exceeded, which leaves the Entity exposed to market rates. 

•  A 150 bps increase in the 28-day TIIE rate represents an increase in the financial cost 
of approximately $95 million, which poses no risk to the Entity's liquidity nor gives 
rise to a negative effect on the business's operations or in assuming commitments for 
contracting interest rate derivative financial instruments.

•  Lastly, the scenario with a 100 bps increase in the 28-day TIIE reference rate would 

have a positive effect on the financial cost of approximately $64 million. 

The above scenarios were performed on bank and market debt contracted in Mexican pesos 
with floating reference rate TIIE 28 days, which represents about 80% of the total debt 
contracted by the Bank. The bank debt denominated in euros is covered at a fixed rate by 
70%, so an increase or decrease in rates would not represent a material or significant risk to 
the company, offsetting effectively in the starting price and value the underlying liabilities.

Credit risk refers to the uncertainty of whether one or several of the counterparties will comply 
with their contractual obligations, which would result in a financial loss for the Entity. The Entity 
has adopted the policy of only operating with solvent institutions and obtaining sufficient collateral, 
when deemed necessary, as a way to mitigate the risk of financial loss caused by non-compliance. 

The Entity has identified in its portfolio a credit risk among its derivative financial instruments 
designed as cash flow hedges, since are measured at fair value.

The Entity's exposure and the credit ratings of its counterparties are supervised on a regular basis. 
The maximum credit exposure levels allowed are established in the Entity's risk management 
internal policies. Credit risk over liquid funds and derivative financial instruments is limited because 
the counterparties are banks with high credit ratings issued by accepted rating agencies. 

In order to reduce to a minimum the credit risk associated to counterparties, the Entity contracts 
its financial instruments with domestic and foreign institutions that are duly authorized to engage 
in those operations and which form part of the Mexican Financial System.

With respect to derivative financial instruments, the Entity signs a standard agreement approved 
by the International Swaps and Derivatives Association Inc. with each counterparty along with the 
standard confirmation forms for each operation.  Additionally, the Entity signs bilateral guarantee 
agreements with each counterparty that establish the margin, collateral and credit line policies to be 
followed. Such agreements, commonly known as "Credit Support Annexes", establish the credit limits 
offered by credit institutions that would apply in the event of negative scenarios or fluctuations that 
might affect the fair value of open positions of derivative financial instruments. Such agreements 
establish the margin calls for instances in which credit facility limits are exceeded.

In addition to the bilateral agreements signed further to the ISDA maser agreement, known 
as Credit Support Annexes (CSA), the Entity monitors the favorable or negative fair value on a 
monthly basis. Should the Entity incur a positive result, and that result be considered material in 
light of the amount, a CDS could be contracted to reduce the risk of breach by counterparties.

178  Alsea  | 2016  ANNUAL REPORT

2016 ANNUAL REPORT  |  Alsea  179

The methodologies and practices generally accepted in the market and which are applied by the 
Entity to quantify the credit risk related to a given financial agent are detailed below.

1. 

2. 

3. 

Credit Default Swap (CDS), the credit risk is quantified based on the quoted market price. The 
CDS is the additional premium that an investor is willing to pay to cover a credit position, 
meaning that the risk quantification is equal to this premium. This practice is utilized as long 
as quoted CDS are available on the market.

Issuance Credit Spread, if issuances are available for quotation on different financial 
markets, the credit risk can be quantified as the difference between the internal rate of 
return of the bonds and the risk-free rate. 

Comparable items, if the risk cannot be quantified by using the above methodologies, the 
use of comparable items is generally accepted; i.e., the use of entities or bonds of the 
sector that the company wishes to analyze as a reference.

The Entity has the policy of monitoring the volume of operations contracted with each institution, 
in order to avoid margin calls and mitigate credit risks with counterparties.

At the December 31, 2016, 2015 and 2014 closing, the Entity has incurred in 25 margin calls just 
in 2016, and holds 5.4 millions of US dollars securities pledged as a guarantee by a counterparty 
with which it may have carried out interest rate hedging operations.

At December 31, 2016, 2015 and 2014, the Entity has recorded no breaches to the agreements 
signed with different financial entities for exchange rate hedging operations.

The Entity's maximum exposure to credit risk is represented by the carrying value of its financial 
assets. At December 31, 2016, 2015 and 2014, that risk amounts to $3,501,480, $2,100,657 and 
$2,088,393, respectively.

The credit risk generated by the management of the Entity’s temporary investments reflects its 
current investment policy, which has the following objectives: I) enhance resource efficiency, and 
II) mitigate the credit risk. In order to fulfill these objectives, certain guidelines and maximum 
amounts were established for counterparties, instruments and periods within the Entity’s policies. 

All transactions performed in Mexican pesos and foreign currency are supported by an outline 
brokerage agreement duly executed by both parties with regulated institutions belonging to the 
Mexican Financial System, which have the guarantees required by the company and recognized 
credit ratings. The only instruments authorized for temporary investments are those issued by 
the federal government, corporate and banking institutions under the repurchase modality. As 
the Entity does not consider its credit risk to be material or significant, it does not perform a 
measurement for temporary investments

h.  Liquidity risk management

The ultimate responsibility for managing liquidity lies in the Financial Director, for which purpose 
the Entity has established policies to control and follow up on working capital, thus making it 
possible to manage the Entity's short-term and long-term financing requirements. In keeping this 
type of control, cash flows are prepared periodically to manage risk and maintain proper reserves, 
credit lines are contracted and investments are planned.

The Entity's main source of liquidity is the cash earned from its operations. 

The following table describes the contractual maturities of the Entity's financial liabilities 
considering agreed payment periods. The table has been designed based on undiscounted, projected 
cash flows and financial liabilities considering the respective payment dates. The table includes 
the projected interest rate flows and the capital disbursements made towards the financial debt 
included in the consolidated statements of financial position. If interest is agreed at variable rates, 
the undiscounted amount is calculated based on the interest rate curves at the end of the period 
being reported. Contractual maturities are based on the minimum date on which the Entity must 
make the respective payments.

180  Alsea  | 2016  ANNUAL REPORT

2016 ANNUAL REPORT  |  Alsea  181

As of
December 31, 2016

Average effective 
interest rate

Up to 1 year

Up to 2 years

Up to 3 years

Up to 4 years

Up to 5 years or more

Total

6.76%

7.16%

4.00%

Long-term debt

Debt instruments

Financial leasing

Derivatives

Suppliers

Accounts payable (1)

Total

$          1,623,664

$          1,410,100

$                       3,239,806

$                       1,534,114

$                       5,045,053

$                     12,852,737

283,920

32,398

44,403

3,901,972

  909,156

283,920

32,398

-

-

-

283,920

32,398

3,128,287

32,398

1,367,185

536,998

-

-

-

-

-

-

-

-

-

5,347,232

666,590

44,403

3,901,972

909,156

$          6,795,513

$          1,726,418

$                       3,556,124

$                      4,694,799

$                       6,949,236

$                     23,722,090

(1) Starting 2016 the new payment term to suppliers is 90 days;  the Entity signed financial 
factoring contracts with financial institutions that allows suppliers to collect form the financial 
institutions the invoices approved by the Entity before the payment terms matures and Alsea will 
pay the financial institution at maturity of the payment term. These transactions do not generate 
a cost to Alsea and are classified as accounts payable since are consider as a substitute creditor.

As of
December 31, 2015

Average effective 
interest rate

Up to 1 year

Up to 2 years

Up to 3 years

Up to 4 years

Up to 5 years or more

Total

Long-term debt

Debt instruments

Financial leasing

Derivatives

Suppliers

Accounts payable 

5.49%

4.70%

4.00%

$           1,000,986

$            1,048,079

$                       717,767

$                    2,669,308

$                    1,471,296

$                   6,907,436

321,818

32,789

97,806

3,013,091

635,802

331,341

32,789

-

-

-

2,772,813

32,789

222,647

32,789

4,481,332

565,089

-

-

-

-

-

-

-

-

-

8,129,951

696,245

97,806

3,013,091

635,802

Total

$           5,102,292

$            1,412,209

$                    3,523,369

$                    2,924,744

$                    6,517,717

$                  19,480,331

As of
December 31, 2014

Average effective 
interest rate

Up to 1 year

Up to 2 years

Up to 3 years

Up to 4 years

Up to 5 years or more

Total

4.97%

4.05%

4.00%

Long-term debt

Debt instruments

Financial leasing

Derivatives

Suppliers

Accounts payable 

Total

$           1,751,434

$            1,946,208

$                    2,152,688

$                    1,945,586

$                    2,217,377

$                  10,013,293

102,346

33,723

6,146

2,694,015

601,854

102,628

33,723

-

-

-

102,628

33,723

2,547,367

33,723

-

-

-

-

-

-

595,085

-

-

-

-

2,854,969

729,977

6,146

2,694,015

601,854

$           5,189,518

$            2,082,559

$                    2,289,039

$                    4,526,676

$                    2,812,462

$                  16,900,254

182  Alsea  | 2016  ANNUAL REPORT

2016 ANNUAL REPORT  |  Alsea  183

i. 

Fair value of financial instruments

This notes provides information on the manner in which the Entity determines the fair values of 
the different financial assets and liabilities.

Some of the Entity's financial assets and liabilities are valued at fair value at each reporting period. 
The following table contains information on the procedure for determining the fair values of 
financial assets and financial liabilities (specifically the valuation technique(s) and input data used).

Financial assets/liabilities

1) Forwards and currency
options agreements  

Valuation technique(s) and main 

input data

Fair value (1)(2) Figures in thousands of USD

31.dic.16

31.dic.15

31.dic14

Fair value 
hierarchy

$           2,787 $            (315) $            (136)

Level 2

Plain vanilla forwards are calculated based on discounted 
cash flows on forward exchange type bases. The main input 
data are the Spot, the risk-free rates in MXN and USD + a 
rate that reflects the credit risk of counterparties.
In the case of options, the methods used are Black and 
Scholes and Montecarlo digital and/or binary algorithms.

2) Interest rate swaps   

$         18,032 $           5,159 $              552

Level 2

Valuation technique(s) and main 

input data

Discounted cash flows are estimated based on forwards 
interest rates (using the observable yield curves at the end of 
the period being reported) and the contractual rates, discounted 
at a rate that reflects the credit risk of the counterparties.

During the period there were no transfers between level 1 and 3

(1) The fair value is presented from a bank's perspective, which means that a negative amount 
represents a favorable result for the Entity.

(2) The calculation or valuation agent used is the same counterparty or financial entity with whom 
the instrument is contracted, who is asked to issue the respective reports at the month-end 
closing dates specified by the Entity.

(3) Techniques and valuations applied are those generally used by financial entities, with official      
price sources from banks such as Banxico for exchange rates, Proveedor Integral de Precios (PIP) 
and Valmer for supply and databases of rate prices, volatility, etc.

In order to reduce to a minimum the credit risk associated with counterparties, the Entity 
contracts its financial instruments with domestic and foreign institutions that are duly authorized 
to engage in those operations. 

In the case of derivative financial instruments, a standard contract approved by the International 
Swaps and Derivatives Association Inc. (“ISDA”) is executed with each counterparty; the standard 
confirmation forms required for each transaction are also completed. 

Likewise, bilateral guarantee agreements are executed with each counterparty to determine 
policies for the margins, collateral and credit lines to be granted. 

This type of agreement is usually known as a “Credit Support Annex”; it establishes the credit 
limits that financial institutions grant to the company and which are applicable in the event of 
negative scenarios or fluctuations that affect the fair value of the open positions of derivative 
financial instruments. These agreements establish the margin calls to be implemented if credit 
line limits are exceeded. 

Aside from the bilateral agreements attached to the ISDA outline agreement known as the Credit 
Support Annex (CSA), the Entity monthly monitors the fair value of payable or receivable amounts. 
If the result is positive for the Entity and is considered relevant due to its amount, a CDS can be 
contracted to reduce the risk of counterparty noncompliance. 

The Entity has the policy of monitoring the number of operations contracted with each of these 
institutions so as to avoid margin calls and mitigate the counterparty credit risk.

At December 31, 2016, 2015 and 2014, the Entity has not received any margin calls and does 
not have any securities given as a guarantee with counterparties as interest rate hedges. 
Furthermore, it did not record any instances of noncompliance with the contracts executed with 
different financial institutions for operations involving interest rate hedges. 

184  Alsea  | 2016  ANNUAL REPORT

2016 ANNUAL REPORT  |  Alsea  185

j. 

Fair value of financial assets and liabilities that are not valued at fair value on a 
recurring basis (but that require fair value disclosure)

Except for the matter described in the following table, Management considers that the carrying 
values of financial assets and liabilities recognized at amortized cost in the consolidated financial 
statements approximate their fair value.

12/31/2016

12/31/2015

12/31/2014

Carrying
value

Fair
value

Carrying
value

Fair
value

Carrying
value

Fair
value

Financial liabilities

Financial liabilities
maintained at 
amortized cost:

Suppliers

$    3,901,972

$    3,901,972

$    3,013,091

$    3,013,091

$    2,694,015

$    2,694,015

Accounts payable and
accrued liabilities

909,156

909,156

Bank loans

1,107,238

1,115,556

635,802

734,824

635,802

766,303

601,854

601,854

1,377,157

1,403,930

Current maturities

of financial lease 
liabilities

6,799

6,799

7,190

7,190

7,878

7,878

Long-term bank loans

9,743,806

9,743,806

5,018,722

5,018,722

7,370,666

7,370,666

Financial liabilities 2016

Level 1

Financial liabilities maintained at amortized cost:

Bank loans

$              1,107,238

Current maturities of financial lease liabilities

Long-term bank loans

Non-current financial lease liabilities

Debt instruments

6,799

9,743,806

300,835

3,988,845

Total

$            15,147,523

Financial liabilities 2015

Level 1

Financial liabilities maintained at amortized cost:

Bank loans

$                 734,824

Current maturities of financial lease liabilities

Long-term bank loans

Non-current financial lease liabilities

Debt instruments

7,190

5,018,722

307,140

6,479,795

Non-current financial

lease liabilities

300,835

300,835

307,140

307,140

314,342

314,342

Total

$            12,547,671

Debt instruments

3,988,845

4,037,222

6,479,795

6,539,804

2,491,356

2,498,969

Total

$  19,958,651

$  20,015,346

$  16,196,564

$  16,288,052

$  14,857,268

$  14,891,654

Financial liabilities 2014

Level 1

Financial liabilities maintained at amortized cost:

Bank loans

$              1,377,157

Current maturities of financial lease liabilities

Long-term bank loans

Non-current financial lease liabilities

Debt instruments

7,878

7,370,666

314,342

2,491,356

Total

$            11,561,399

186  Alsea  | 2016  ANNUAL REPORT

2016 ANNUAL REPORT  |  Alsea  187

 
Valuation 

a. 

Description of valuation techniques, policies and frequency:

The derivative financial instruments used by Alsea (forwards and swaps) are contracted to 
reduce the risk of adverse fluctuations in exchange and interest rates. Those instruments 
require the Entity to exchange cash flows at future fixed dates on the face value or reference 
value and are valued at fair value.

b. 

Liquidity in derivative financial operations:

1. The resources used to address financial instrument requirements will derive from the 
resources generated by the issuer.

In April 2016, Alsea declared a dividend payment of $645,706 with a charge to the after-tax earnings 
account, which is to be paid against net earnings at the $0.77 (zero pesos fifty cents) per share. It 
authorizes the Treasury society make payment on May 13, 2016 for an amount of $644,771.

In April 2015, Alsea declared a dividend payment of $419,289 with a charge to the after-tax earnings 
account, which is to be paid against net earnings at the $0.50 (zero pesos fifty cents) per share. It 
authorizes the Treasury society make payment on May 29, 2015 for an amount of $419,173. 

In June 2014, Alsea issued 131,147,540 shares with an overallotment of 19,672,131, which was 
exercised with an asking price of $45.75 (forty-five Mexican pesos and 75/100 centavos) per 
share. The issuance was recorded net of placement expenses (see Note 1c).

2. External sources of liquidity: No external sources of financing will be used to address 
requirements pertaining to derivative financial instruments.

In April 2013, Alsea declared a dividend payment of $343,880 with a charge to the after-tax earnings 
account, which is to be paid against net earnings at the $0.50 (zero pesos fifty cents) per share. 

23. Stockholders’ equity

Following is a description of the principal features of the stockholders' equity accounts:

a.  Capital stock structure

The movements in capital stock and premium on share issue are shown below:

Number of 
shares

Capital stock 
(thousands of 
pesos)

Premium on 
issuance of share

Figures at January 1, 2014

      687,759,054

$               403,339

$            2,037,390

Repurchase of shares

Placement of shares (note 1c)

Figures at December 31, 2014

Placement of shares

Figures at December 31, 2015

Placement of shares

(956,201)

150,819,671

837,622,524

(136,080)

Number of 
shares

837,486,444

(3,207,245)

(478)

75,410

478,271

(68)

-

6,576,197

8,613,587

-

Capital stock 
(thousands of 
pesos)

Premium on 
issuance of share

478,203

(1,604)

8,613,587

-

Figures at December 31, 2016

834,279,199

$               476,599

$            8,613,587

As discussed in Note 19, the Entity has the put option of acquiring the non-controlling interest of 
Grupo Zena, this effect resulted in the application of a charge of $2,673,053 to net worth.

The fixed minimum capital with no withdrawal rights is comprised of Class I shares, while the 
variable portion is represented by Class II shares, and it must in no case exceed 10 times the 
value of the minimum capital with no withdrawal rights.

The National Banking and Securities Commission has established a mechanism that allows 
the Entity to acquire its own shares in the market, for which purpose a reserve for repurchase 
of shares must be created and charged to retained earnings, which Alsea has created as of 
December 31, 2015.

Total repurchased shares must not exceed 5% of total issued shares; they must be replaced in no 
more than one year, and they are not considered in the payment of dividends. 

The premium on the issuance of shares is the difference between the payment for subscribed shares 
and the par value of those same shares, or their notional value (paid-in capital stock divided by 
the number of outstanding shares) in the case of shares with no par value, including inflation, at 
December 31, 2012. Available repurchased shares are reclassified to contribute capital.

b.  Stockholders’ equity restrictions

I. 

II. 

Five percent of net earnings for the period must be set aside to create the legal reserve 
until it reaches 20 percent of the capital stock. At December 31, 2016, 2015 and 2014, the 
legal reserve amounted to $100,736, which amount does not reach the required 20%.

Dividends paid from retained earnings are not subject to ISR if paid from the after-tax 
earnings account (CUFIN), and 30% must be paid on the excess, i.e., the result arrived at 
by multiplying the dividend paid by a factor of 1.0408. The tax accrued on the dividend 
payment not arising from the CUFIN must be paid by the Entity and may be credited 
against corporate IT in the following two years.

188  Alsea  | 2016  ANNUAL REPORT

2016 ANNUAL REPORT  |  Alsea  189

24. Non-controlling interest

a.  Following is a detail of the non-controlling interest.

b.  Acquisition of the non-controlling interest of Grupo Amigos de San Ángel-

Balances at January 1, 2014

Amount

$                 239,504

Equity in results for the year ended December 31, 2014

Other movements in capital

Contributions of Capital in Estrella Andina, S.A.S. (1)

Fair value of the non-controlling interest in Grupo Zena (note 15) (3)

Ending balance at December 31, 2014 

Equity in results for the year ended December 31, 2015

Other movements in capital

Capital contributions in subsidiaries

Acquisition of the non-controlling interest of GASA

Ending balance at December 31, 2015

Equity in results for the year ended December 31, 2016

Equity in results for the year ended December 31, 2016

Other movements in capital

(42,572)

1,345

27,904

607,032

833,213

51,536

10,156

31,380

 (26,365)

  899,920

130,019

(45,178)

28,687

Ending balance at December 31, 2016

$              1,013,448

(1) In 2014, the Entity executed an agreement with Starbucks Coffee International, Inc. (SCI) to 
develop and operate Starbucks® in Colombia in conjunction with Grupo Nutresa. The strategic 
partnership of Alsea and Grupo Nutresa to develop the Brand in Colombia was implemented 
through a joint venture in which Alsea holds 70% equity, while Nutresa holds the remaining 30%.

In 2015, the Entity acquired the 10.23% that it did not hold in Grupo Amigos de San Ángel, a 
subsidiary of Alsea that operates in the different Italiani´s stores in Mexico.

For consolidation purposes, the transaction did not constitute a change in control over Grupo 
Amigos de San Ángel, prior to the purchase of the non-controlling interest. As the Entity had been 
previously consolidating the subsidiary, such accounting remained unchanged.

The change of interest in Grupo Amigos de San Ángel by Alsea upon acquisition of the non-
controlling interest (from 89.77% to 100%) qualified as an equity transaction. 

Accordingly, the difference between the carrying value of the non-controlling interest at the time 
of acquisition and the fair value of amount paid was recorded directly in stockholders’ equity.

The accounting entry gave rise to a decrease in the non-controlling interest of $26,365.

c.  Acquisition of the non-controlling interest of Starbucks Coffee Argentina-

In 2013, the Entity acquired from Starbucks Coffee International (an affiliate of Starbucks Coffee 
Company) the remaining 18% of Starbucks Coffee Argentina, S.R.L. (Starbucks Argentina), a 
subsidiary of Alsea that operates the Starbucks Coffee stores in Argentina.

For accounting purposes, the transaction did not constitute a change in control over Starbucks 
Coffee Argentina prior to the purchase of the non-controlling interest. As the Entity had been 
previously consolidating with the subsidiary, such accounting remained unchanged.

The change of interest in Starbucks Coffee Argentina by Alsea upon acquisition of the non-
controlling interest (from 82% to 100%) qualified as an equity transaction.

Accordingly, the difference between the carrying of the non-controlling interest at the time of 
acquisition and the fair value of the amount paid was recorded directly in stockholders’ equity.

The accounting entry gave rise to a $44,109 decrease in the non-controlling interest.

(2) The balance includes the restatement adjustment of $101,520 (see Notes 2a).

d.  Acquisition of the non-controlling interest of Starbucks Coffee Mexico

(3) On January 20, 2016, Food Project, SL, decreed a capital repayment of 8,000 thousand euros, 
granted in proportion to the value of each of the social shares in which the share capital of the 
entity is divided, Resulting in a decrease in non-controlling interest in the amount of $45,178.

In April 2013, the Entity acquired from SCI the 18% that it did not hold in Café Sirena, a 
subsidiary of Alsea that operates in the different Starbucks® stores in Mexico.

For consolidation purposes, the transaction did not constitute a change in control over Café 
Sirena prior to the purchase of the non-controlling interest. As the Entity had been previously 
consolidating the subsidiary, such accounting remained unchanged.

190  Alsea  | 2016  ANNUAL REPORT

2016 ANNUAL REPORT  |  Alsea  191

The change of interest in Café Sirena by Alsea upon acquisition of the non-controlling interest 
(from 82% to 100%) qualified as an equity transaction. 

Accordingly, the difference between the carrying value of the non-controlling interest at the time 
of acquisition and the fair value of amount paid was recorded directly in stockholders’ equity.

The accounting entry gave rise to a decrease in the non-controlling interest of $201,445.

e.  Following is the detail of the Non-Controlling interest of the subsidiaries of the Entity:

Subsidiary

Country

31/12/2016

31/12/2015

31/12/2014

31/12/2016

31/12/2015

31/12/2014

31/12/2016

31/12/2015

31/12/2014

Percentages of the non-controlling interest

Income (loss)
attributable to the non-controlling interest

Accumulated non-controlling interest

Food Service Project, S.L (Grupo Zena)

Spain

Operadora de Franquicias Alsea, S.A. de C.V. 

Mexico

Estrella Andina, S.A.S.

Colombia

28,24%

20.00%

30.00%

28.24%

20.00%

30.00%

28.24%

20.00%

30.00%

$          163,838 $            86,131 $            25,132 $          866,843 $       1,187,814 $          708,552

(30,924)

(2,705)

(28,676)

(5,480)

(59,326)

(6,749)

86,042

40,193

116,966

35,157

225,163

27,904

192  Alsea  | 2016  ANNUAL REPORT

2016 ANNUAL REPORT  |  Alsea  193

25. Earnings per share

27. Cost of sales 

Basic earnings per share is calculated by dividing the net profit for the period attributable to the 
controlling interest holders of ordinary capital by the average weighted number of ordinary shares 
outstanding during the period. 

Diluted earnings per share is calculated by dividing the net profit attributable to controlling interest 
holders of ordinary capital (after adjusting for interest on the convertible preferential shares, if any) 
by the average weighted ordinary shares outstanding during the year plus  average weighted ordinary 
shares issued when converting all potentially ordinary diluted shares to ordinary shares. For the years 
ended December 31, 2016, 2015 and 2014, the Entity has no potentially dilutive shares, for which 
reason diluted earnings per share is equal to basic earnings per share. 

The costs and expenses included in other operating costs and expenses in the consolidated statements 
of income are as follows:

Food and beverage of costs

$      11,406,404

$        9,769,021

$        6,866,889

Royalties of costs

Other costs

146,036

227,190

133,471

246,784

130,568

274,817

2016

2015

2014

Total

$      11,779,630

$      10,149,276

$        7,272,274

The following table contains data on income and shares used in calculating basic and diluted earnings 
per share:

28. Other operating costs and expenses

2016

2015

2014

Employee benefits

$        9,506,774

$        8,177,096

$        5,358,546

2016

2015

2014

Net profit (in thousands of Mexican pesos):

Attributable to shareholders

Shares (in thousands of shares):

Weighted average of shares outstanding

Basic earnings per share

$    996,471

$    981,215

$    666,666

836,728

837,486

837,623

$          1.19

$          1.17

$          0.85

Basic earnings per share continuing operations

$          1.19

$          1.17

$          0.87

Advertising

Services

Royalties

Pre-operative

Other 

1,449,137

1,705,631

1,183,173

122,959

3,414,422

1,211,830

1,637,801

990,348

109,802

809,172

1,463,794

739,479

118,915

2,803,744

2,215,767

Total

$      17,382,096

$      14,930,621

$      10,705,673

26. Revenues

29. Other expenses  

2016

2015

2014

In 2016, 2015 and 2014, this caption is comprised as follows:

Revenues from the sale of goods

$      36,682,433

$      31,471,313

$      22,178,483

Services 

Royalties

652,106

367,328

487,346

329,717

378,654

230,231

Total

$      37,701,867

$      32,288,376

$      22,787,368

Legal expenses 

$             53,487

$             25,019

$             23,118

2016

2015

2014

Loss on fixed asset disposals, net

PTU on tax base

Inflation and interest on tax refund

Other income, net

3,885

23,347

26,517

3,415

40,227

6,371

(32,649)

16,698

189,306

20,371

(10,035)

(21,029)

Total

$           110,651

$             55,666

$           201,731

194  Alsea  | 2016  ANNUAL REPORT

2016 ANNUAL REPORT  |  Alsea  195

30. Discontinued operations

a.  Disposal of operations related to the Pei Wei Asian Dinner Brand

At the end of 2014, the Entity’s management decided to discontinue the operations of the Pei Wei 
Asian Dinner Brand in Mexico: The stores of such Brand will end its operation at the beginning of 
2016, consequently such operations are presented as discontinued operations in the consolidated 
financial statements.

b.  Analysis of the results for the year from discontinued operations

The comparative results of discontinued operations included in the consolidated statements of 
income are detailed below.

Results for the year from discontinued operations

Income

Costs

Expenses

2014

$                                   15,676

5,164

29,133

Loss for the year of the discontinued operations

$                                (18,621)

The Food and Beverages segments in which Alsea in Mexico, Spain and Latin America 
(LATAM) participates are as follows: 

Fast Food: This segment has the following features: i) fixed and restricted menus, ii) food for 
immediate consumption, iii) strict control over individual portions of each ingredient and finished 
product, and iv) individual packages, among others. This type of segment can be easily accessed and 
therefore penetration is feasible at any location. 

Coffee Shops: Specialized shops where coffee is the main item on the menu. The distinguishing aspects 
are top quality services and competitive prices, and the image/ambiance is aimed at attracting all 
types of customers.

Casual Dining: This segment comprises service Restaurants where orders are taken from customers 
and there are also to-go and home delivery services. The image/ambiance of these Restaurants is 
aimed at attracting all types of customers. This segment covers fast food and gourmet Restaurants. 
The main features of casual dining stores are i) easy access, ii) informal dress code, iii) casual 
atmosphere, iv) modern ambiance, v) simple decor, vi) top quality services, and vii) reasonable prices. 
Alcoholic beverages are usually sold at those establishments.
Restaurant – cafeteria - (VIPS): Is a familiar-type segment and its main characteristic is the hospitality, 
and be close to the client. These Restaurants have a wide variety of menus.

Cash flows are presented in the consolidated statements of cash flows.

Fast Casual Dining: This is a combination of the fast food and casual dining segments. 

31. Balances and transactions with related parties

The distribution and Production segment is defined as follows:

Officer compensations and benefits

The total amount of compensation paid by the Entity to its main advisors and officers for the nine-
month period ended December 31, 2016, 2015 and 2014 was of approximately $231,750, $121,800 and 
$98,400, respectively. That amount includes payments determined at a General Stockholders' Meeting for 
performance of their duties during that year, as well as for salaries and wages.

The Entity continuously reviews salaries, bonuses and other compensation plans in order to ensure more 
competitive employee compensation conditions.

32. Financial information by segments

Distribuidora e Importadora Alsea, S.A. de C.V. (DIA) specializes in domestic purchase, importation, 
transporting, storage and distribution of frozen, refrigerated and dry food products to supply all 
Domino’s Pizza, Burger King, Starbucks, Chili’s Grill & Bar, P.F. Chang’s China Bistro, Pei Wei and 
Italianni’s establishments in Mexico.

Additionally, DIA is responsible for preparing and distributing pizza dough to the entire Domino's Pizza 
System in Mexico. 

Panadería y Alimentos para Food Service, S.A. de C.V. This plant produces sandwiches and bread that are 
supplied to Starbucks and the other Alsea Brands. The business model contemplates a central plant located 
in Lerma, in the State of Mexico, where the Pastry and Bakery products and sandwiches are prepared.

The Entity is organized into four large operating divisions comprised of sales of food and beverages in 
Mexico and South America (LATAM – Argentina, Chile, Colombia and Brazil) and distribution services, 
all headed by the same management. 

The definition of the operating segments is based on the financial information provided by General 
Management and it is reported on the same bases as those used internally by each operating segment. 
Likewise, the performance evaluations of the operating segments are periodically reviewed.

The accounting policies of the segments are the same as those of the Entity's described in Note 3.

196  Alsea  | 2016  ANNUAL REPORT

2016 ANNUAL REPORT  |  Alsea  197

 
Information on the segments for the years ended December 31, 2016, 2015 and 2014 is as follows: 
(figures in millions of pesos).

Figures in millions of pesos as of December 31, division:

Food and beverages - 
Mexican segment

Food and beverages - 
LATAM Segment

Food and beverages -
Spain Division 

Distribution and
production segment

Eliminations

Consolidated

2016

2015

2014

2016

2015

2014

2016

2015

2014

2016

2015

2014

2016

2015

2014

2016

2015

2014

Revenues from third parties

$  20,552

$  18,629

$  15,533

$    8,124

$    6,718

$    4,621

$7,591

$5,674

$1,468

$1,398

$1,235

$1,132

$      37

$      32

$      34

$37,702

$32,288

$22,788

Between segments

Revenues

76

43

58

-

-

-

20,628

18,672

15,591

8,124

6,718

4,621

Costs

7,010

Other operating costs and expenses

10,421

6,244

9,683

5,078

8,397

2,566

4,972

2,132

4,103

1,563

2,790

Depreciation and amortization

1,544

1,283

1,007

Interest paid

Interest earned

Other financial expenses

Equity in results of associated
companies

Income taxes

Results of segments

Discontinued operations

Non-controlling interest

192

(77)

8

300

(51)

7

1,530

1,206

-

233

1,297

-

-

246

960

-

-

-

304

(68)

5

868

186

682

-

-

-

331

199

(20)

(2)

78

35

43

-

-

-

237

139

(25)

16

116

(28)

144

-

-

-

174

104

(28)

2

16

55

(39)

-

-

-

-

-

-

7,591

5,674

1,468

2,076

4,452

1,581

3,358

300

88

-

-

239

94

-

-

410

854

55

30

-

-

675

402

119

-

94

581

-

-

-

97

305

-

-

29

90

-

-

-

5,859

7,257

6,029

777

75

2

(21)

71

324

-

63

261

-

-

5,139

6,374

5,344

668

72

4

(7)

66

3,932

5,064

(5,935)

(5,898)

(5,182)

(5,150)

(3,990)

(3,956)

-

-

-

37,702

32,288

22,788

4,218

(5,901)

(5,152)

(3,997)

533

146

24

139

11,780

20,768

10,149

17,836

7,272

12,713

69

14

(5)

12

139

400

80

257

117

174

53

90

227

223

(1,019)

(456)

-

50

177

-

-

-

17

206

-

-

68

105

(1,056)

28

125

(553)

-

52

130

-

28

75

68

(19)

(250)

32

78

(296)

(19)

(43)

2,389

1,948

1,333

881

(38)

334

711

(30)

179

1,588

1,495

68

28

530

1,126

-

130

490

1,033

-

52

527

(33)

-

976

32

365

643

(19)

(43)

Controlling interest

$    1,297

$       960

$       682

$         43

$       144

$       (39)

$    581

$   305

$     90

$   261

$   177

$   206

$(1,186)

$  (605)

$  (272)

$     996

$     981

$     667

Assets: 

$  18,590

$  18,205

$  12,440

$    3,772

$    2,605 

$    2,524

4,441

3,437

3,338

2,729

2,303

 2,188

3,082

1,940

7,072

32,614

28,490

27,562

Investment in performing assets

(Investment in associated

companies)

(Investment in fixed assets and

Intangible assets)

-

-

-

-

-

-

-

-

-

-

-

-

1,036

2,312

2,072

1,644

577

417

493

787

476

198

280

29

76

593

923

446

830

1,036

923

830

69

4,549

3,440

2,480

Total assets

$  20,902

$  20,277

$  14,084

$    4,349

$    3,022

$    3,017

$5,228

$3,913

$3,536

$3,009

$2,332

$2,264

$4,711

$3,309

$7,971

$38,199

$32,853

$30,872

Total liabilities

$    6,885

$    7,270

$    8,940

$    3,080

$    2,566

$    2,535

$4,063

$3,805

$3,694

$1,898

$1,477

$1,461

$12,145

$7,887

$4,650

$28,071

$23,005

$21,280

198  Alsea  | 2016  ANNUAL REPORT

2016 ANNUAL REPORT  |  Alsea  199

33. Foreign currency position

Assets and liabilities expressed in US dollars, shown in the reporting currency at December 31, 2016, 
2015 and 2014, are as follows:

Assets

Liabilities

Thousands of 
dollars
2016

Thousands of 
dollars
2015

Thousands of 
dollars
2014

$             1,776,641

$             1,300,457

$             1,371,033

(5,891,935)

(4,379,546)

(4,273,402)

Net monetary liability position $           (4,115,294)

$           (3,079,089)

$           (2,902,369)

The exchange rate to the US dollar at December 31, 2016, 2015 and 2014 was $20.66, $17.25 and 
$14.74, respectively. At March 31, 2016, date of issuance of the consolidated financial statements, the 
exchange rate was $18.86 to the US dollar.

The exchange rates used in the different conversions to the reporting currency at December 31, 2016, 
2015 and 2014 and at the date of issuance of these consolidated financial statements are shown below:

Country of origin

Currency

Closing exchange
rate

Issuance
March 28, 2017

2016

Argentina

Chile

Colombia

Spain

Argentinian peso (ARP)

Chilean peso (CLP)

Colombian peso (COP)

Euro (EUR)

1.3012

0.0308

0.0067

21.7323

1.2154

0.0283

0.0064

20.4747

Country of origin

Currency

Closing exchange
rate

Issue
March 31, 2016

2015

Argentina

Chile

Colombia

Spain

Argentinian peso (ARP)

Chilean peso (CLP)

Colombian peso (COP)

Euro (EUR)

1.3408

0.0244

0.0054

18.8344

1.1862

0.0252

0.0057

19.5332

Country of origin

Currency

Closing exchange
rate

Issue
February 29, 2015

2014

Argentina

Chile

Colombia

Spain

Argentinian peso (ARP)

Chilean peso (CLP)

Colombian peso (COP)

Euro (EUR)

1.7235

0.0240

0.0062

17.6926

1.7108

0.0241

0.0059

16.8876

In converting the figures, the Entity used the following exchange rates:

Foreign transaction 

Country of 
origin

Currency
Recording

Functional

Presentation

Fast Food Sudamericana, S. A.

Argentina

Starbucks Coffee Argentina, S. R. L.

Argentina

Asian Bistro Argentina, S.R.L.

Argentina

Fast Food Chile, S. A.

Asian Food Ltda,

Dominalco, S. A.

Chile

Chile

Colombia

Operadora Alsea en Colombia, S. A.

Colombia

Asian Bistro Colombia, S.A.S

Food Service Project S.L.

Colombia

Spain

ARP

ARP

ARP

CLP

CLP

COP

COP

COP

EUR

ARP

ARP

ARP

CLP

CLP

COP

COP

COP

EUR

MXP

MXP

MXP

MXP

MXP

MXP

MXP

MXP

MXP

200  Alsea  | 2016  ANNUAL REPORT

2016 ANNUAL REPORT  |  Alsea  201

34. Commitments and contingent liabilities

35. Financial statement authorization

The consolidated financial statements were authorized for issuance on March 28, 2017 by Mr. Diego 
Gaxiola Cuevas, Administration and Financial Director, and therefore they do not reflect any facts that 
might occur after that date and are subject to the approval of the audit committee and the Entity's 
stockholders, who can decide to modify them in accordance with the provisions of the Corporations Law.

* * * * * *

Commitments:

a.  The Entity leases locales to house its stores and distribution centers, as well as certain equipment 

further to the lease agreements entered into for defined periods (see Note 12).

b.  The Entity has acquired several commitments with respect to the arrangements established in the 

agreements for purchase of the Brands. 

c. 

d. 

In the regular course of operations, the Entity acquires commitments derived from supply 
agreements, which in some cases establish contractual penalties in the event of breach of   
such agreements.

In the signed contracts with third parties, the Entity is entitled to comply with certain 
mandatory clauses; some of the main mandatory clauses are related to capital investments and 
opening of Restaurants.

Contingent liabilities:

In August 2012, Italcafé received an order for an on-site official review by the tax authorities. 
Such visit concluded in August 2014 with certain observations regarding income that the 
authorities considered had not been declared and differences in VAT paid. Italcafé is currently 
in the phase for submitting additional documentation in order to clarify the aforementioned 
differences. The authorities have a six-month term, that concludes in February 2015, to assess a 
tax debt of approximately $146 million. 

On the basis of the foregoing, Alsea will file an appeal against a possible tax debt. It is important to 
mention that the former owners of Italcafé will assume the economic effects arising from such tax 
debt in light of the terms and conditions set forth in the agreements signed by Alsea and the sellers.

On November 3, 2015, the Entity filed a Motion for Reconsideration with the Tax Inspection Office 
of the Federal District against the tax liability determined by the Finance Department of the 
Federal District. On February 13, 2016, the Tax Inspection Office issued a request for additional 
information, which was provided on February 20 of that year. This Motion for Reconsideration 
is currently being studied by the Tax Inspection Office of the Federal District. In the event of an 
unfavorable ruling, the Entity will file a Ruling for Annulment. The attorneys of the vendor and 
Alsea consider that they have a good chance of success. During the 2 to 3 years that this legal 
action will take, the tax liability will not be considered as definitive. 

202  Alsea  | 2016  ANNUAL REPORT

2016 ANNUAL REPORT  |  Alsea  203

Fundación Alsea, A. C.

Independent Auditors’ Report and 
Financial Statements for 2016 and 2015

Table of contents 

Independent Auditors’ Report

Statements of Financial Position 

Statements of Activities

Statements of Cash Flows

Notes to Financial Statements

Page

206

209

210

211

212

Financial Statements   

Fundación Alsea, A. C.

Financial Statements for the Years Ended December 31, 
2016 and 2015, and Independent Auditors’ Report Dated 
March 17, 2017

204  Alsea  | 2016  ANNUAL REPORT

2016 ANNUAL REPORT  |  Alsea  205

Independent Auditors’ Report to the Board 

of Directors of Fundación Alsea, A. C.

Opinion 

Auditors´ Responsibilities for the Audit of the Financial Statements 

We have audited the accompanying financial statements of Fundación Alsea, A. C., (the “Foundation”) which 
comprise the statements of financial position as of December 31, 2016 and 2015, and the related statements 
of activities and statements of cash flows for the years then ended, and a summary of significant accounting 
policies and other explanatory information.

In our opinion, the accompanying financial statements present fairly, in all material respects, the financial 
position of Fundación Alsea, AC, as of December 31, 2016 and 2015, and its financial performance and its 
cash flows, for the years then ended in accordance with Mexican Financial Reporting Standards (NIF).

Bases of Opinion 

We conducted our audits in accordance with International Standards on Auditing (ISAs). Our responsibilities 
under those standards are further described in the Auditor´s Responsibilities for the Audit of Financial 
Statements section of our report. We are independent of the Foundation in accordance with the International 
Ethics Standards Board for Accountants’ Code of Ethics for professional Accountants (IESBA Code) and with 
the Ethics Code issued by the Mexican Institute of Public Accountants (IMCP Code), and we have fulfilled our 
other ethical responsibilities in accordance with the IESBA Code and IMCP Code.

Other matter

The accompanying financial statements have been translated into English for the convenience of readers.

Responsibilities of Management and Those Responsible for Governance for the 
Financial Statements 

Management is responsible for the preparation and fair presentation of the accompanying financial 
statements in accordance with NIF and for such internal control as management determines is necessary 
to enable the preparation of financial statements that are free from material misstatement, whether due to 
fraud or error.

In preparing the financial statements, management is responsible for assessing the Foundation's ability 
to continue as a going concern, disclosing, as applicable, matters, related to going concern and using the 
going concern basis of accounting unless management either intends to liquidate the Foundation or to cease 
operations, or has no realistic alternative but to do so.

Those charged with governance are responsible for overseeing the Foundation´s financial reporting process.

Our objectives are to obtain reasonable assurance that the about whether financial statements as a whole 
are free from material misstatement, whether due to fraud or error, and to issue an auditor´s report that 
includes our opinion. Reasonable assurance is a high is a high level of assurance, but is not a guarantee 
that an audit conducted in accordance with ISAs will always detect a material misstatement when it exists. 
Misstatements can arise from fraud or error and are considered material if, individually or in the aggregate, 
they could reasonably be expected to influence the economic decisions of users taken on the basis of these 
financial statements.

As part of an audit in accordance with ISA’s, we exercise professional judgement and maintain professional 
skepticism throughout the audit. We also:

•  Identify and asses the risks of material misstatement of the consolidated financial statements, whether 
due to fraud or error, design and perform audit procedures responsive to those risks, and obtain audit 
evidence that is sufficient and appropriate to provide a basis for our opinion. The risk of not detecting 
a material misstatement resulting from fraud is higher than for one resulting from error, as fraud may 
involve collusion, forgery, intentional omissions, misrepresentations, or override of internal control. 

•    Obtain an understanding of internal control relevant to the audit in order to design audit procedures 
that are appropriate in the circumstances, but not for the purpose of expressing an opinion on the 
effectiveness of the Foundation’s internal control.

•    Evaluate the appropriateness of accounting policies used and the reasonableness of accounting 

estimates and related disclosures made by management.

•  Conclude on the appropriateness of management´s use of the going concern basis of accounting 

and, based on the audit evidence obtained, whether a material uncertainty exists related to events or 
conditions that may cast significant doubt on the Foundation’s ability to continue as a going concern. If 
we conclude that a material uncertainty exists, we are required to draw attention in our auditors’ report 
to the related disclosures in the consolidated financial statements or, if such disclosures are inadequate, 
to modify our opinion. Our conclusions are based on the audit evidence obtained up to the date of our 
auditors´ report. However, future events or conditions may cause the Foundation to cease to continue as 
a going concern.

206  Alsea  | 2016  ANNUAL REPORT

2016 ANNUAL REPORT  |  Alsea  207

Fundación Alsea, A. C. 

Statements of Financial Position
As of December 31, 2016 and 2015

(In thousands of Mexican pesos)

•    Evaluate the overall presentation, structure and content of the financial statements, including the 

disclosures, and whether the financial statements represent the underlying transactions and events in 
a manner that achieves fair presentation.

We communicate with those charged with governance regarding, among other matters, the planned scope and 
timing of the audit and significant audit findings, including any significant deficiencies in internal control that we 
identify during our audit.

We also provide those charged with governance with a statement that we have met the applicable ethics 
requirements in relation to independence and have communicated to them all of the relationships and other 
issues that can reasonably be expected to affect our Independence and, where appropriate, the corresponding 
safeguards.

Assets

2016

2015

Current assets:

Cash and cash equivalents

Accounts receivable

Recoverable taxes

Total current assets

Other assets, net of accumulated amortization of $81 and $54

$                58,621

$                38,503

1,637

49

60,307

107

10,765

49

60,307

188

Total

$                60,414

$                49,505

Galaz, Yamazaki, Ruiz Urquiza, S. C.
Member of Deloitte Touche Tohmatsu Limited

C. P. C. Francisco Torres Uruchurtu

March 17, 2017

Liabilities and patrimony

Current liabilities:

Trade accounts payable

Taxes and accrued expenses

Total liabilities 

Patrimony

Total

See accompanying notes to financial statements.

$                       16

$                     191

1,049

1,065

30

221

59,349

49,284

$                60,414

$                49,505

208  Alsea  | 2016  ANNUAL REPORT

2016 ANNUAL REPORT  |  Alsea  209

Fundación Alsea, A. C. 

Statements of Activities
For the years ended December 31, 2016 and 2015

(In thousands of Mexican pesos)

Fundación Alsea, A. C. 

Statements of Cash Flows
For the years ended December 31, 2016 and 2015

(In thousands of Mexican pesos)

2016

2015

2016

2015

Revenues:

Cash donations income 

Interest income

Expenses:

General expenses

Value added tax

Administrative expenses

Net changes in patrimony

Patrimony at beginning of year

$                44,407

$                42,450

1,652

46,059

34,646

473

875

35,994

10,065

49,284

627

43,077

25,066

183

88

25,337

17,740

31,544

Operating activities:

Net changes in patrimony

Items related to investing activities:

Amortization

(Increase) decrease in:

Accounts receivable

Prepaid expenses

Increase (decrease) in:

Trade accounts payable

Taxes and accrued expenses

Net cash flows from operating activities

Patrimony at end of year

$                59,349

$                49,284

Investing activities – Other assets

Net increase in cash and cash equivalents

Cash and cash equivalents at beginning of year

$                10,065

$                17,740

81

54

9,128

(10,299)

-

-

(175)

1,019

20,118

20,118

38,503

75

89

(192)

7,467

(130)

7,337

31,166

See accompanying notes to financial statements.

Cash and cash equivalents at end of year

$                58,621

$                38,503

See accompanying notes to financial statements.

210  Alsea  | 2016  ANNUAL REPORT

2016 ANNUAL REPORT  |  Alsea  211

Fundación Alsea, A. C. 

Notes to Financial Statements  
For the years ended December 31, 2016 and 2015

(In thousands of Mexican pesos)

1.  Activities

Fundación Alsea, A. C. (the “Foundation”), whose main objective is to contribute to food security of 
vulnerable communities and to promote human development by supporting initiatives for education.

d.  Net change in patrimony – Net change in patrimony is the change in patrimony during an 

accounting period for a not-for-profit foundation arising from its revenues, costs and expenses.

To accomplish its goals, the Foundation receives donations from individuals and entities, with the 
authorization of the Mexican Secretariat of Finance and Public Credit (Secretaría de Hacienda y 
Crédito Público - "SHCP"). Accordingly, donations are tax deductible to the donor; the list of entities 
eligible to receive donations was published in the Official Gazette on January 12, March 9, May and July 
15, 2016 and was granted by Official Letter No. 325-SAT-IV-E-76214 and 600-04-02 -2013-16480.

The Foundation does not have any employees, and therefore it is not subject to labor obligations. All 
personnel services are provided by a related party.

2.  Basis of presentation

a.  Explanation for translation into English - The accompanying financial statements has been 
translated from Spanish into English for use outside of Mexico. These financial statements are 
presented on the basis of Mexican Financial Reporting Standards (“MFRS”), which are comprised 
of accounting standards that are individually referred to as Normas de Información Financiera, or 
“NIFs”). Certain accounting practices applied by the Foundation that conform with MFRS may not 
conform with accounting principles generally accepted in the country of use.

b.  Monetary unit of the financial statements – The financial statements and notes as of 

December 31, 2016 and 2015 and for the years then ended include balances and transactions 
denominated in Mexican pesos of different purchasing power. Cumulative inflation rates over the 
three-year periods ended December 31, 2016 and 2015 were 10.52% and 12.08%, in each period.  
Accordingly, the economic environment is not inflationary in either such period and no inflationary 
effects were recognized in the accompanying financial statements. Inflation rates for the years 
ended December 31, 2016 and 2015 were 3.36% and 2.13%, respectively.

c.  Classification of costs and expenses – Costs and expenses are presented according to their nature 
because the administration considers that it is more useful to the users of the financial information.

e.  Patrimony – Patrimony is classified according to the restrictions that the donors established on 

the assets donated.

f.  Donations - Donations are revenues that increase the recorded patrimony when contributions 

are received in cash, goods or services are canceled.

g.  Financial Statements of Entities for Non-Profit Purposes – The Foundation has adopted 
the provisions of Mexican Financial Reporting Standards (NIF) A-2 "Basic Postulates", B-16 
"Financial Statements of Nonprofit Purposes" and E-2 "Income and contributions received by 
entities with non-profit purposes", in force and mandatory application

3.  Summary of significant accounting policies

The accompanying financial statements have been prepared in conformity with MFRS, which require 
that management make certain estimates and use certain assumptions that affect the amounts 
reported in the financial statements and their related disclosures; however, actual results may differ 
from such estimates. The Foundation’s management, upon applying professional judgment, considers 
that estimates made and assumptions used were adequate under the circumstances. The significant 
accounting policies of the Foundation are as follows:

1. 

2. 

Recognition of the effects of inflation  - Beginning on January 1, 2008, the Foundation 
discontinued recognition of the effects of inflation in its financial statements; However, 
non-monetary assets and liabilities and patrimony include the restatement effects 
recognized throught  December 31, 2007.

Cash and cash equivalents - Cash and cash equivalents consist mainly of bank deposits 
in checking accounts and short-term investments that a) are highly liquid and easily 
convertible into cash, b) mature within three months from their acquisition date and c) 
are subject to low risk of material changes in value. Cash is stated at nominal value and 
cash equivalents are valued at fair value. Cash equivalents are comprised mainly of money 
market funds.

212  Alsea  | 2016  ANNUAL REPORT

2016 ANNUAL REPORT  |  Alsea  213

Provisions - Provisions are recognized for current obligations that arise from a past 
event, that are probable to result in the use of economic resources, and that can be 
reasonably estimated.

6. 

Income taxes

Being a non-profit association in accordance with the provisions of the Law on income tax ("ISR"), the 
Foundation is not subject to income tax, provided that it complies with the requirements regarding 
distributable surplus, omissions income, purchases not made and improperly registered and expenses 
that may be incurred and are not deductible, as provided in the law.

Income from cash donations - Income from donations received are recognized at the 
time the cash is received.

7.  Authorization to issue the financial statements

3. 

4. 

4.  Cash and cash equivalents

Cash

Cash equivalents – Money market funds

$                  2,231

$                         7

56,390

38,496

2016

2015

On March 17, 2017, the issuance of the accompanying financial statements was authorized by C. P. 
Alejandro Villarruel Morales, Corporate Controller Foundation; consequently, they do not reflect events 
occurred after that date. These financial statements are subject to the approval of the Foundation’s, 
where they may be modified, based on provisions set forth in the Mexican General Corporate Law.

$                58,621

$                38,503

* * * * * *

5.  Patrimony

As of December 31 2016 and 2015, the patrimony of the Foundation is comprised of the net changes 
in patrimony derived from its activities.

214  Alsea  | 2016  ANNUAL REPORT

2016 ANNUAL REPORT  |  Alsea  215

GRI Index 

General Standard Disclosures

Indicator Description

Strategy and analysis

Page / Direct answer

Omission

G4-1

Provide a statement from the most senior decisionmaker of the 
organization (such as CEO, chair, or equivalent senior position) about 
the relevance of sustainability to the organization and the organization’s 
strategy for addressing sustainability.

G4-2

Provide a description of key impacts, risks, and opportunities.

8-13

8-13

Organizational profile

G4-3

Report the name of the organization.

G4-4

Report the primary Brands, products, and services.

Inside back cover

18-20

G4-5

Report the location of the organization’s headquarters.

Inside back cover

G4-6

Report the number of countries where the organization operates, 
and names of countries where either the organization has significant 
operations or that are specifically relevant to the sustainability topics 
covered in the report.

5

G4-7

Report the nature of ownership and legal form.

Inside back cover

G4-8

Report the markets served (including geographic breakdown, sectors 
served, and types of customers and beneficiaries).

5

G4-9

Report the scale of the organization.

4, 5, 7, 19-22, 25

G4-10

Report the total number of employees by employment contract and gender.

25

G4-11

Report the percentage of total employees covered by collective 
bargaining agreements.

Information not 
available.

G4-12

Describe the organization’s supply chain.

Report any significant changes during the reporting period regarding the 
organization’s size, structure, ownership, or its supply chain.

45-47

8-13

Report whether and how the precautionary approach or principle is 
addressed by the organization.

Does not apply.

G4-13

G4-14

Indicator Description

Page / Direct answer

Omission

List externally developed economic, environmental and social charters, 
principles, or other initiatives to which the organization subscribes or 
which it endorses.

List memberships of associations (such as industry associations) and 
national or international advocacy organizations in which the organization 
is involved.

48-63

77

G4-15

G4-16

G4-17

G4-18

G4-19

G4-20

G4-21

G4-22

G4-23

Identified material aspects and boundaries

a.  List all entities included in the organization’s consolidated financial 

statements or equivalent documents. 

b.  Report whether any entity included in the organization’s consolidated 

financial statements or equivalent documents is not covered by the report.

a.  Explain the process for defining the report content and the Aspect 

Boundaries. 

b.  Explain how the organization has implemented the Reporting 

Principles for Defining Report Content.

List all the material Aspects identified in the process for defining report 
content.

For each material Aspect, report the Aspect Boundary within the 
organization.

For each material Aspect, report the Aspect Boundary outside the 
organization.

Effect of any restatements of information provided in previous reports, 
and the reasons for such restatements.

Significant changes from previous reporting periods in the Scope and 
Aspect Boundaries.

Stakeholder engagement

G4-24

List of stakeholder groups engaged by the organization.

G4-25

Basis for identification and selection of stakeholders with whom to 
engage.

G4-26

G4-27

Organization’s approach to stakeholder engagement, including frequency 
of engagement by type and by stakeholder group, and an indication of 
whether any of the engagement was undertaken specifically as part of 
the report preparation process.

Key topics and concerns that have been raised through stakeholder 
engagement, and how the organization has responded to those key topics 
and concerns, including through its reporting. Report the stakeholder 
groups that raised each of the key topics and concerns.

92-97, 106-108

80-81

80-81

80-81

80-81

78-79

78-79

49

49

49

80-81

216  Alsea  | 2016  ANNUAL REPORT

2016 ANNUAL REPORT  |  Alsea  217

Page / Direct answer

Omission

Indicator Description

Page / Direct answer

Omission

Indicator Description

Report profile

G4-28

Reporting period (such as fiscal or calendar year) for information provided.

G4-29

Date of most recent previous report (if any).

G4-30

Reporting cycle (such as annual, biennial). 

79

79

79

G4-31

Contact point for questions regarding the report or its contents.

Inside back cover

a.  ‘In accordance’ option the organization has chosen.

b.  GRI Content Index for the chosen option (see tables below).

G4-32

79

c.  Reference to the External Assurance Report, if the report has been 

externally assured. GRI recommends the use of external assurance but 
it is not a requirement to be ‘in accordance’ with the Guidelines.

G4-33

Organization’s policy and current practice with regard to seeking external 
assurance for the report.

The report is not 
externally audited. 

Governance

G4-34

Governance structure of the organization, including committees of 
the highest governance body. Identify any committees responsible for 
decision-making on economic, environmental, and social impacts.

G4-35

Process for delegating authority for economic, environmental and social 
topics.

G4-36

Whether the organization has appointed an executivelevel position or 
positions with responsibility for economic, environmental, and social topics, 
and whether post holders report directly to the highest governance body.

G4-37

"Processes for consultation between stakeholders and the highest 
governance body on economic,

G4-38

environmental and social topics."

G4-39

Composition of the highest governance body and its committees.

G4-40

G4-41

G4-42

Whether the Chair of the highest governance body is also an executive 
officer (and, if so, his or her function within the organization’s 
management and the reasons for this arrangement).

Report the nomination and selection processes for the highest 
governance body and its committees, and the criteria used for nominating 
and selecting highest governance body members.

Processes for the highest governance body to ensure conflicts of interest 
are avoided and managed. Whether conflicts of interest are disclosed to 
stakeholders.

67-77

49, 67-77

49

49

67-77

67-77

67-77

67-77

67-77

G4-43

Highest governance body’s and senior executives’ roles in the 
development, approval, and updating of the organization’s purpose, value 
or mission statements, strategies, policies, and goals related to economic, 
environmental, and social impacts.

a.  Processes for evaluation of the highest governance body’s 

performance with respect to governance of economic, environmental, 
and social topics. Report whether such evaluation is independent 
or not, and its frequency. Report whether such evaluation is a 
selfassessment.

b.  Actions taken in response to evaluation of the highest governance 
body’s performance with respect to governance of economic, 
environmental, and social topics, including, as a minimum, changes in 
membership and organizational practice.

a.  Highest governance body’s role in the identification and management 

of economic, environmental, and social impacts, risks, and 
opportunities. Include the highest governance body’s role in the 
implementation of due diligence processes. 

G4-44

G4-45

b.  Whether stakeholder consultation is used to support the highest 
governance body’s identification and management of economic, 
environmental, and social impacts, risks, and opportunities.

G4-46

Highest governance body’s role in reviewing the effectiveness of the 
organization’s risk management processes for economic, environmental, 
and social topics.

G4-47

Frequency of the highest governance body’s review of economic, 
environmental, and social impacts, risks, and opportunities.

G4-48

Highest committee or position that formally reviews and approves the 
organization’s sustainability report and ensures that all material Aspects 
are covered.

G4-49

Process for communicating critical concerns to the highest governance body.

G4-50

Concerns that were communicated to the highest governance body.

a.  Remuneration policies for the highest governance body and senior 

executives. 

G4-51

G4-52

b.  How performance criteria in the remuneration policy relate to 

the highest governance body’s and senior executives’ economic, 
environmental, and social objectives

Process for determining remuneration. Report whether remuneration 
consultants are involved in determining remuneration and whether they 
are independent of management. Report any other relationships which the 
remuneration consultants have with the organization.

67-77

67-77

67-77

67-77

49

80-81

49

48-63

67-77

67-77

218  Alsea  | 2016  ANNUAL REPORT

2016 ANNUAL REPORT  |  Alsea  219

Indicator Description

Page / Direct answer

Omission

G4-53

How stakeholders’ views are sought and taken into account regarding 
remuneration.

67-77

Ethics and integrity

G4-56

Organization’s values, principles, standards, and norms of behavior such 
as codes of conduct and codes of ethics.

5-6, 65-67

G4-57

G4-58

Internal and external mechanisms for seeking advice on ethical and lawful 
behavior, and matters related to organizational integrity, such as helplines or 
advice lines.

Internal and external mechanisms for reporting concerns about unethical 
or unlawful behavior, and matters related to organizational integrity, such 
as escalation through line management, whistleblowing mechanisms or 
hotlines.

65-67

65-67

Specific Standard Dosclosures

Indicator Description

ECONOMIC

Economic performance

G4-EC1

Report the direct economic value generated and distributed.

Indirect economic impacts

G4-EC7

G4-EC8

Extent of development of significant infrastructure investments and services 
supported.

Examples of the significant identified positive and negative indirect 
economic impacts the organization has.

ENVIRONMENTAL

Energy

G4-EN3

Energy consumption.

G4-EN5

Energy intensity. 

G4-EN6

Reduction of energy consumption. 

Emissions

G4-EN15 Direct greenhouse gas (GHG) emissions (scope 1).

G4-EN16 Energy indirect greenhouse gas (GHG) emissions (scope 2).

G4-EN18 Greenhouse gas (GHG) emissions intensity.

G4-EN19 Reduction of GHG emissions.

Products and services

G4-EN27 Mitigation of environmental impacts of products and services.

G4-EN28

Percentage of products sold and their packaging materials that are 
reclaimed by category.

Overall

Page / Direct answer

Omission

7

8-13

8-13

57

57

57

58

58

58

58

59

59

G4-EN31 Total environmental protection expenditures and investments by type.

57-59

SOCIAL. LABOR PRACTICES AND DECENT WORK

Employment

G4-LA1

Total number and rate of new employee hires and employee turnover 
during the reporting period, by age group, gender, and region.

G4-LA2

Benefits which are standard for full-time employees of the organization 
but are not provided to temporary or part-time
employees, by significant locations of operation.

Occupational health and safety

G4-LA5

Percentage of total workforce represented in formal joint management–
worker health and safety committees that help monitor and advice on 
occupational health and safety programs.

27

50-52

52

220  Alsea  | 2016  ANNUAL REPORT

2016 ANNUAL REPORT  |  Alsea  221

Indicator Description

Page / Direct answer

Omission

Indicator Description

Page / Direct answer

Omission

G4-LA6

Type of injury and rates of injury, occupational diseases, lost days, and 
absenteeism, and total number of work-related fatalities, by region and 
by gender.

Trainiing and education

G4-LA9

Average hours of training per year per employee by gender, and by 
employee category.

G4-LA10

Programs for skills management and lifelong learning that support the 
continued employability of employees and assist them in managing 
career endings.

Supplier assessment for labor practices

G4-LA14 Suppliers that were screened using labor practices criteria.

G4-LA15 Actual and potential negative impacts for labor practices in the supply chain.

 SOCIAL. HUMAN RIGHTS

Child labor

G4-HR5

Operations and suppliers identified as having significant risk for incidents 
of child labor, and measures taken to contribute to the effective abolition 
of child labor.

Forced or compulsory labor 

G4-HR6

Operations and suppliers identified as having significant risk for incidents 
of forced or compulsory labor, and measures to contribute to the 
elimination of all forms of forced or compulsory labor.

Supplier human rights assessment

G4-HR10 New suppliers that were screened using human rights criteria.

G4-HR11

Actual and potential negative human rights impacts in the supply chain 
and actions taken.

SOCIAL. SOCIETY

Local communities

G4-SO1

Percentage of operations with implemented local community engagement, 
impact assessments, and development programs.

Anti-corruption

G4-SO3

Total number and percentage of operations assessed for risks related to 
corruption.

G4-SO4

Total number and percentage of governance body members that 
the organization’s anticorruption policies and procedures have been 
communicated to, broken down by region.

G4-SO5

Total number and nature of confirmed incidents of corruption.

52

28-29

50-52

45-47

45-47

45-47

45-47

45-47

45-47

60-63

45-47

66-67

66-67

G4-SO7

Total number of legal actions pending or completed during the reporting 
period regarding anti-competitive behavior and violations of anti-trust 
and monopoly legislation in which the organization has been identified as 
a participant.

Supplier assessment for impacts on society

G4-SO9

New suppliers that were screened using criteria for impacts on society.

G4-SO10

Actual and potential negative impacts on society in the supply chain and 
actions taken.

SOCIAL. PRODUCT RESPONSIBILITY

Guest health and safety

G4-PR1

Significant product and service categories for which health and safety impacts 
are assessed.

G4-PR2

Total number of incidents of non-compliance with regulations and 
voluntary codes concerning the health and safety impacts of products and 
services within the reporting period.

Product and service labeling

56

45-47

45-47

54-56

54-56

G4-PR3

Product and service information and labeling.

G4-PR4

Total number of incidents of non-compliance with regulations and 
voluntary codes concerning product and service information and labeling.

Marketing communications

G4-PR6

Sale of banned or disputed products.

G4-PR7

Incidents of non-compliance concerning marketing communications.

G4-PR8

Substantiated complaints regarding breaches of customer privacy.

Components origin, 
security instructions 
, product elimination 
and enviromental or 
social impact.

53

53-56

53-56

To date, there has 
not been a complain 
or identity robbery or 
personal informartion 
leak of our clients data 
base.

Compliance

G4-PR9

Monetary value of significant fines for non-compliance with laws and 
regulations concerning the provision and use of products and services.

53-56

222  Alsea  | 2016  ANNUAL REPORT

2016 ANNUAL REPORT  |  Alsea  223

As part of our commitment to ensuring a better future for all, 

and have adopted United Nations (UN) Global Compact and 

Development Goals.

Area

The Ten Principles of the UN Global Compact

GRI 4 Indicator

Page

Human Rights

Principle 1 - Businesses should support and respect the 
protection of internationally proclaimed human rights; and

G4-SO1

60-63

Principle 2 - make sure that they are not complicit in human 
rights abuses.

G4-HR10, G4-HR11

45-47

Principle 3 - Businesses should uphold the freedom of 
association and the effective recognition of the right to 
collective bargaining;

G4-11

205

Labor

Principle 4 - the elimination of all forms of forced and 
compulsory labor;

G4-HR6

45-47

Principle 5 - the effective abolition of child labor; and

G4- HR5

Principle 6 - the elimination of discrimination in respect of 
employment and occupation.

G4-10, G4-LA1,       

G4-LA9

Principle 7 - Businesses should support a precautionary 
approach to environmental challenges;

Environment

Principle 8 - undertake initiatives to promote greater 
environmental responsibility; and

Principle 9 - encourage the development and diffusion of 
environmentally friendly technologies.

G4-EN3,  G4-EN5,      
G4-EN6, G4-EN15, 
G4-EN16, G4-EN18, 
G4-EN19, G4-EN27,          
G4-EN28, G4-EN31

45-47

24-33, 
50-52

57-59

Anti-Corruption

Principle 10 - Businesses should work against corruption in all 
its forms, including extortion and bribery.

G4-56, G4-57,G4-58, 
G4-SO3, G4-SO4,       
G4-SO5

5-6, 45-47, 
56, 65-67

Sustainable Development Goals

224  Alsea  | 2016  ANNUAL REPORT

It’s time to #PasarlaWow
Register via our website or app, start accumulating and paying 
with points and take advantage of the promotions and discounts 
that Wow Rewards has for you.

www.wowrewards.mx

I n vestor 
I n format ion
[G4-3, G4-5, G4-7, G4-31]

Finance
Diego Gaxiola Cuevas
CFO
+52(55) 5241-7151

Investor Relations
Salvador Villaseñor Barragán
ri@alsea.com.mx
+52(55) 5241-7035

Headquarters
Alsea, S.A.B. de C.V.
Av. Paseo de la Reforma #222
3er. piso, Torre 1 Corporativo,
Colonia Juárez, Del. Cuauhtémoc,
C.P. 06600, Ciudad de México
+52(55) 5241-7100

Sustainability
Ivonne Madrid Canudas
responsabilidad-social@alsea.com.mx
+52(55) 5241-7100 ext. 7335

Corporate Communications  
and Public Relations 
Selene González Serrato
rp@alsea.com.mx
+52(55) 5241-7134

Independent Auditors
Deloitte
Galaz, Yamazaki, Ruiz Urquiza, S.C.
Av. Paseo de la Reforma #489
6º piso, Col. Cuauhtémoc
C.P. 06500, Ciudad de México
+52(55) 5080-6000

"Ignite People’s Spirit"

www.alsea.net