Quarterlytics / Consumer Cyclical / Restaurants / Alsea, S.A.B. de C.V. / FY2017 Annual Report

Alsea, S.A.B. de C.V.
Annual Report 2017

ALSSF · OTC Consumer Cyclical
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Ticker ALSSF
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Sector Consumer Cyclical
Industry Restaurants
Employees 10,000+
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FY2017 Annual Report · Alsea, S.A.B. de C.V.
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CAU
SE-E
FFE
CT 2017 Annual Report

the Alsea 
  effect

the Alsea                  effectThere’s a place where Brands 
become market leaders,

where strategic partners find their 
fullest potential to develop,

where employees are part of a team 
with a shared passion and goals,

where guests adopt our philosophy and 
make it part of their way of  life,

and where communities can develop 
with our support. 

it is no coincidence. 
It all has a single cause:

the Alsea 
  effect

     ALSEA  2017     1

the Alsea                  effecta WAY  OF 
WINNINGseven

strategic
pillars

2     ANNUAL REPORT 

     ALSEA   2017     3

sevenstrategicpillarsWe are a determined community, committed to excellence and 
integrity.  We maximize synergies to deliver a surprising offer 
to our GUESTS and to make sure that our Restaurants generate 
extraordinary results, contributing the right dose of happiness, 
down to the smallest details, to fulfill our purpose:

Igniting
people’s spirit. 

Have a 

 of 
portfolio
top Brands 

Create and 
develop 
a winning 

team 

Our growth model is 
the guiding force in 
our operation

We are prepared
 for the growth 
we expect in 

the future

Generate

positive impacts 
 for society and 
the environment

F

T

R

O

I O  

L

O

1

             BEST TALE
2

N

T 

Operate at the 
highest level of 
quality and

service

3

B

E

S

T

O

P

E
R
A
T
O
R

BILITY                           P

7

A
N
I
A
T
S
U
S

S

Y

N

E

R

G

Y

A

N

D

C

6

R

I
T
I
C

A

L M

5
ASS   TECHNOLOGY AND   I N N O V

G

E 
G

4
   CUTTING-ED
N                MARKETIN

T I O

A

Make sure our 
Brands make a  

connection 

Attend 
to each 

restaurant
as if it were 
the only one 

Make

technology
our best 
ally 

At Alsea, our culture is grounded in 
five guest-focused strategic values, to 
guarantee an extraordinary experience 
for every visitor to our restaurants.

winning 
Attitude

engaged 
Leadership

Surprising 
service

Emphasis 
of collaboration

Attention 
to detail

WINNING 
ATTITUDE
Proving our passion 
for excellence while 
meeting increasingly 
ambitious goals.

ENGAGED 
LEADERSHIP
Passionate about 
restaurants and caring 
for the business as 
our own. 

SURPRISING 
SERVICE
Constantly raising 
standards of 
satisfaction to serve 
and surprise.

EMPHASIS OF 
COLLABORATION
Joining ideas with 
talent in a community 
that multiplies 
results.

4     ANNUAL REPORT

ATTENTION 
TO DETAIL
Continuously 
improving to enhance 
the Alsea Experience 
with impeccable 
execution.

     ALSEA   2017     5

Ignitingpeople’s spirit.  
 
 
 
 
 
 
 
              
 
 
 
 
 
 
 
 
 
 
Message from 
the Chairman of the Board 

Dear friends:

2017 was a year of great challenges and satisfaction. We continued 
to consolidate our business model, with Brands positioned as leaders 
in the markets where we operate, expanding our reach and attaining 
increasingly strong profit margins, where technology is our ally in 
responding to our guests’ preferences, and where our employees can 
develop and work with passion toward common goals.

We have succeeded in gearing all aspects of our operation toward 
creating great experiences for our guests, generating profits for our 
shareholders, and contributing to the development of communities 
where we operate. 

This is “the Alsea effect.”

The past year started out under very difficult circumstances for Alsea, 
especially in Mexico. The US presidential election stirred up considerable 
exchange-rate volatility and generated a sense of irritation, even rejection, 
toward some of our global Brands like Starbucks.  We took immediate 
action to counter these effects, and ultimately, despite sluggish growth 
in Mexico, our team made some remarkable achievements last year.

2017 was also a year of great achievements, in line with our strategy. 
Sustained  by  our  focus  on  the  guest  experience,  our  committed  team 
of employees, and our passion for quality and service, we continued to 
provide strong returns for our investors and reiterated our leadership as 
the best restaurant operator in Latin America and Spain.

In this 2017 annual report, we will be sharing our economic, social and 
environmental  results  with  you  and  letting  you  know  about  everything 
we’ve done to continue evolving toward excellence.

During  the  year,  we  further  strengthened  our  corporate  governance, 
with  the  aim  of  being  the  increasingly  institutional,  growth-oriented 
company our environment demands. To this end we welcomed some key 
appointments during the year.

2017 was the first year for our new CEO, Renzo Casillo, who has fortified 
this company with some important changes. It was also the first year for 
our new Chief Administration and Finance Officer, Rafael Contreras. We 
are sure that his experience and vision are what Alsea needs to carry its 
strategic plan forward to meet the goals we have set for ourselves.

At the same time, we made some adjustments in our Board of Directors, 
which  now  has  the  valuable  participation  of  Adriana  Noreña,  Vice 
President for Google Spanish Speaking Latin America, as independent 
board member with extensive experience in the technology sector. We 
are  well  aware  that  the  future  is  increasingly  digital,  and  we  need  to 
understand  and  orient  information  toward  our  commercial  purposes 
in order to continue offering the best service and the most innovative 
proposition for our guests.

6     ANNUAL REPORT

     ALSEA   2017     7

One  reason  this  business  is  so  successful  is  its  more  than  70,000 
employees, responsible for “igniting our guests’ spirits,” and this is why 
the company strives so hard to ensure that every one of our restaurants 
has the best leaders in the industry, committed to caring for our people, 
our  guests  and  our  businesses.  We  have  made  an  increasing  effort  to 
create  a  more  attractive  work  experience  that  builds  closer  emotional 
ties with and between our associates, and we are continually investing 
in more equitable salaries, standardized talent management processes, 
and programs to reduce turnover.

In  order  to  support  this  strategy  and  continue  efficiently  executing 
our  growth  plans  in  the  company’s  core  industry,  focus  on  restaurant 
operations  in  the  different  geographies  where  we  are  present,  and 
continue  to  explore  new  opportunities  in  that  industry,  we  made  the 
strategic  decision  to  sell  our  minority  stake  in  Grupo  Axo,  where  we 
received a very good return on the equity we invested in 2013.

In 2017, we started up a new Centro de Operaciones (COA) located in 
Mexico  State,  one  of  our  biggest  forward-looking  investments.  This  is 
where  we  will  bring  together  the  supply  for  all  our  Brands  in  Mexico, 
and integrate our logistics services and production processes. With this, 
we  can  guarantee  that  every  restaurant  has  the  supplies  it  needs  on 
time, and improve the efficiency of our costs, labor, production times and 
delivery routes.

Another  big  investment  last  year  was  the  creation  of  a  new  support 
center in Mexico City, a new office space designed according to the “keep 
it  simple”  approach,  which  encourages  collaboration  and  productivity 
and brings us closer to our people. This new space fulfills three purposes:

1 Renovation--new forms of work that will remind everyone that the 

center of the business is the restaurant and the guest;

2 Evolution--a space with cutting-edge technology and new services 

that benefit everyone; and 

3 Connection--all  areas  of  the  support  center  operating  under  a 

single roof.  

Among our most outstanding actions in the area of sustainability was 
the  completion  of  our  fifth  year  supporting  the  “Va  por  mi  Cuenta” 
program,  with  an  investment  of  more  than  100  million  pesos  that 
today  support  the  operation  of  10  children’s  food  pantries  in  Mexico, 
serving  more  than  3,500  children  at  risk  of  malnutrition.    Also  for  the 
fifth year in a row, we were once again included in the Mexican Stock 
Exchange’s  Sustainable  IPC  Index,  positioning  ourselves  as  a  company 
committed not only to our economic performance but to society and the 
environment as well. Furthermore, for the 6th year in a row, we received 
the “Socially Responsible Enterprise” distinction for our commitment to 
a better future for all, and we continued to adhere to the principles of the 
U.N. Global Compact and Sustainable Development Goals.

At Alsea, we cannot conceive of success without sharing it, and we are 
not  alone  on  this  road.  We  are  a  community  driven  by  excellence  and 
integrity,  and  we  surround  ourselves  with  the  best  in  every  sense  of 
the  word.    I  am  grateful  to  our  management  for  their  determination, 
our  employees  for  their  commitment,  and  our  shareholders  for  their 
confidence. Each one of you has played a part in our present success, 
and you will be essential pillars in building our future success.

Alberto Torrado Martínez
Chairman of the Board of Directors

8     ANNUAL REPORT

     ALSEA   2017     9

Letter from 
the Chief Executive Officer

At Alsea, our way of winning is a dynamic equation involving our Brands, our 
employees and a model of synergies and critical mass, combined with marketing 
and innovation strategies, all for the purpose of surprising our guests, surpassing 
their expectations and fulfilling our strategic plan, which will double Alsea’s size 
by the year 2020.

In 2017, net sales rose 12.8% to Ps. 42.53 billion pesos, compared to Ps. 37.70 billion the year 
before. The growth was due primarily to a 6.6% jump in same-store sales and the addition of 214 
corporate-owned units that brought the total to 2,716 units as of the close of December 2017--an 
8.6% increase over the close of 2016.

Also last year, a 14.2% rise in gross earnings and 11.4% increase in operating expenses (excluding 
depreciation  and  amortization)  combined  for  a  25.4%  rise  in  EBITDA  to  Ps.  6.47  billion  as  of 
the close of 2017, compared to Ps. 5.15 billion one year earlier. This Ps. 1.31 billion increase in 
EBITDA can be attributed specifically to the positive contribution of Ps. 609 million from the sale 
of all of our minority stake in Grupo Axo, S.A de C.V., which we had acquired in June 2013; along 
with same-store sales growth, operating efficiency, and the increased number of units.

At Alsea Mexico, 2017 was a year of great celebrations: besides the 15th anniversary of Starbucks 
in this country, we had the chance to celebrate the opening our new Centro de Operaciones Alsea 
(COA), the linchpin of our services in central Mexico, bringing together manufacturing, logistical 
and distribution operations and generating efficiencies that boost our profitability.

Mexico, the flagship cutting-edge technology development project that recognized our guests for 
their preference, already has more than a million registered users, giving it a presence in 5.7% of 
Alsea’s sales with a 37% increase in the average ticket.

At Alsea International, last year marked the third anniversary of our acquisition of Grupo Zena 
in Spain, during which time we have achieved a compound annual growth rate of 14% in and 
21%  in  sales  and  EBITDA,  respectively.  Furthermore,  in  the  second  quarter  of  the  year  we 
signed a contract to develop the Starbucks brand in Uruguay and in August we opened the first 
Chili’s unit in Chile, a format that has already gained widespread acceptance in the Andean 
market. With these achievements, we fulfilled our strategy of successfully bringing our Brands 
to other countries.

The third quarter of the year was an especially difficult one, and put to the test our resilience and 
response capacity when a number of strong earthquakes hit central Mexico. The events affected 
our financial performance, most concretely our sales, and we had to close some establishments 
temporarily  while  pitching  in  to  help  communities  deal  with  the  damage.  To  assist  in  this 
emergency, we equipped more than 900 restaurants as centers for the collection of food, basic 
supplies and personal hygiene items, and also offered support to 280 employees whose homes 
were damaged in the quakes, through an internal assistance plan organized by the Emergency 
Committee in all the countries that part of the Alsea Family.

In keeping with our sustainability pillars, we continued to work along our four guiding axes: support 
for the community, responsible consumption, quality of life, and environment.

Speaking of our commitment to the community, in 2017 we met our goal of operating 10 children’s 
food pantries, part of the “Va por mi Cuenta” movement, opening one in the community of Santa 
Úrsula,  Mexico  City,  and  another  in  Oaxaca.  With  these  we  expanded  our  coverage,  providing 
food to more than 3,500 children every day. Among our employees, we continue working one on 
one to offer better benefits, opportunities for growth, training and a workplace where their full 
development is guaranteed, along with their health and safety. Another sustainability achievement 
consistent with our commitment to responsible consumption was our creation of a food safety 
and quality policy and standard applicable to all the countries where Alsea operates. Committed 
to the environment, we began the purchase of 3.5 million Kilowatt/hours of wind energy, avoiding 
the emission of 1,620 metric tons of CO2, and collected 916,000 liters of cooking oil, avoiding the 
contamination of 916 million liters of water in 2017.

All of this signals a sea change in the way in which we conceive of our business, incorporating 
the cooperation and collaboration of everyone that makes up the Alsea Family to meet the multi-
cultural demands of all of our guests.

We are taking great strides toward strengthening ties with each of you: our investors, employees, 
guests, suppliers and society, to whom we express our gratitude for your confidence and trust. We 
invite you to peruse this report for more details about who we are, and why Alsea is the leading 
restaurant industry company in Latin America and Spain.

As part of our innovation strategy, we incorporated purchasing solutions that are more accessible 
and in tune with our guests’ lifestyles. One of these is the Starbucks Rewards program for Mexico, 
which  already  has  1.3  million  members,  and  the  new  Dominos  Mx  app,  which  accounted  for 
18% of the total brand sales last year. Finally, Wow Rewards, our multi-brand loyalty program in 

Renzo Casillo Nielsen
Chief Executive Officer

10     ANNUAL REPORT

     ALSEA   2017     11

 
Financial1
highlights

Income Statement

Net Sales

Gross Profit

Operating Income 

EBITDA2

Consolidated Net Income 

Balance Sheet

Total Assets

Cash

Cost-bearing liabilities

Majority Shareholders' Equity

Profitability 

ROIC3

ROE4

Market Information

Stock Price

Earnings per share

Dividends per share

Book value per share

Shares outstanding6

Operations

Number of Units 

Employees

5Y
CAGR5

Annual 
growth

2017

%

2016

%

28%

30%

35%

33%

17%

12.8% 42,529.1 100.0

37,701.9 100.0

14.2% 29,605.9

69.6

25,922.2

68.8

34.2%

25.4%

11.2%

3,714.6

8.7

2,767.0

7.3

6,466.3

15.2

5,155.2

13.7

1,252.1

2.9

1,126.5

3.0

3.8% 39,659.3

(39.5)%

1,540.4

(0.5)% 14,761.4

3.8%

9,460.4

15.6%

6.8%

12.6%

12.5%

8.5%

10.1%

(11.7)%

6.4%

(0.2)%

64.37

1.31

0.68

11.36

832.8

17%

22%

7.6%

7.6%

3,438

72,434

38,198.5

2,547.8

14,839.9

9,114.0

10.9%

11.7%

59.33

1.19

0.77

10.68

834.3

3,195

67,340

1 Figures in millions of Mexican pesos (MXN) under IFRS standards, except per share data, number of units, and employees.

2 EBITDA: earnings before interest, taxes, depreciation and amortization.

3 ROIC: operating income after taxes over net operating investment. (total assets - cash and cash equivalents - no cost liabilities).

4 ROE: net profit over mayor shareholders’ equity.

5 CAGR: Compound Annual Growth Rate between 2013 and 2017.

6 Millions of shares

7 SSS: Same-store sales

UNITS
 CORPORATE           2,716     21% SUBFRANCHISES    722    79%

UNITS
 MEXICO          2,346            32%  1,092    INTERNATIONAL    68%

2013

2014

2015

2016

2017

15,698

22,787

32,288

37,702

42,529

2,040

2,802

4,302

5,155

6,466

SALES

EBITDA(2)

663

624

1,033

1,126

1,252

NET 
INCOME

14.5

7.5

10.4

11.7

12.5

8.0

4.5

9.3

8.9

6.6

1,862

2,784

2,954

3,195

3,438

ROE %(4)

SSS %(7)

UNITS

12     ANNUAL REPORT

     ALSEA   2017     13

highlightsGrowthmodel

REVENUES AND RESTAURANTS

PROFITABILITY

ORGANIC GROWTH

NON ORGANIC GROWTH

OPERATIONS

BUSINESS MIX

SYNERGY AND CRITICAL MASS

• Opening current brand and

model restaurants

• Remodeling

• Same-store sales

• New countries

• New segments

• New Brands

• Same-store sales

• Expense control

• COGS control

• Brand portfolio management

• Purchase and investment 

• Country portfolio 

management

synergies

• Reduced APR

• Own store-franchise mix

• Lower investment

• New sales channels

• Exporting current Brands

• Labor productivity

• Currency mix

• Overhead absorption

• New dining opportunities

• Alsea finance

• New restaurant models

• Finished product sales

• Current revenue flow

• New revenue flows

• Restaurant portfolio 

management

• Price strategy

• Menu strategy

• Non-restaurant sales channels

• New revenue sources

• Real estate

14     ANNUAL REPORT

     ALSEA   2017     15

BRAND 
PORTFOLIO

lea
ding

Brands

Our Portfolio includes 
all the top Brands.

Our Brands have a widespread 
global presence and tremendous 
potential to keep growing.

16     ANNUAL REPORT

     ALSEA   2017     17

BrandsBESTTALENTCUTTING-EDGE MARKETINGTECHNOLOGY AND INNOVATIONSUSTAINABILITYBEST OPERATORSYNERGY AND CRITICAL MASST h e   A l s e a  
    e f f e c t

Leadership 

3,438

restaurants

18     ANNUAL REPORT

     ALSEA   2017     19

restaurantsThe Alsea                  effectOur brand portfolio contains the hottest and most 
profitable restaurant Brands, with global expansion 
potential. Alsea is the best strategic partner.

We have achieved steady economic growth and 
now have a presence in Mexico, Spain, Argentina, 
Chile, Colombia and Brazil. 

UNITS

2,716

corporate

722

subfranchises

6 countries

4 segments

UNITS  /  % OF SALES

 14Brands

< GLOBAL       OWN 
                                 BRANDS >

UNITS

Mexico

2,346

Spain

549

Argentina

235

Colombia

154

Chile

150

Brazil

4

QUICK SERVICE 
RESTAURANTS
1,692    /   49%

COFFEE SHOPS
901    /   26%

CASUAL DINING 
RESTAURANTS
570    /   16%

FAMILY 
RESTAURANTS

275    /   9%

20     ANNUAL REPORT

     ALSEA   2017     21

6 countries4 segments 
win
ning

team

BEST 
TALENT

We recruit, develop and 
train the best talent.

At Alsea, our team is 
committed and passionate 
about quality and service.

22     ANNUAL REPORT

     ALSEA   2017     23

teamCUTTING-EDGE MARKETINGTECHNOLOGY AND INNOVATIONSUSTAINABILITYBEST OPERATORBRAND PORTFOLIOSYNERGY AND CRITICAL MASST h e   A l s e a  
    e f f e c t

Excellence

72,434

employees

24     ANNUAL REPORT

     ALSEA   2017     25

employeesThe Alsea                  effectThe best talent

Alsea is convinced that our people are the heart of our 
business: it is our employees who captivate guests with 
their service and bring our Brands to life.

The Company has a strategy that aims at doubling its size 
every five years, so we need to make sure we have committed 
leaders who care for their people, their guests and their 
business, to generate sustainable, rapid and profitable growth.

58

MEN

42

WOMEN

% by gender

% by position

Directors 
(Support and Operations Center)

91.16

Subdirectors

Managers and specialists

Coordinators

Analysts

Store managers

75

62.5

52.63

47.61

53.84

8.84

25

37.5

47.37

52.39

46.16

82

<30 YEARS

% by age

17

31 - 50 YEARS

1

>51 YEARS

% employees
by brand

22

16

18

No. of employees
by country

Mexico
46,292

4

1

Spain
11,897

Argentina
7,891

2

0.6

5

Chile
3,178

17

4

4

Colombia
2,943

Brazil
233

0.2

1

0.2

We have strategies focused 
on developing and retaining 
the best talent in the 
industry.

* Employee data as of December 31, 2017, for Alsea Global.
* Information on percentage by position is for Mexico; 
  percentage by gender is global.

26     ANNUAL REPORT

     ALSEA   2017     27

 
 
Alsea is continually 
strengthening its Human 
Resource strategy to 
have the best employees 
in the industry, through 
programs and projects 
that support their 
advancement. We are 
convinced that this is the 
way to positively impact 
our business indicators 
by offering guests an 
exceptional experience 
with every visit.

OWNER-MANAGER PROGRAM

For  Alsea,  the  Store  Manager  is  the  most  important  leader,  the  one  who 
watches out for the team day in and day out, to ensure sustainable profitable 
development  and  provide  unbeatable  experiences  for  guests  at  every  one  of 
our establishments.

Our  Owner-Manager  program  helps  these  leaders  to  strengthen  their 
qualifications  and  develop  the  skills  needed  to  improve  business  decision-
making,  promote  growth  opportunities  and  earn  the  kind  of  compensation 
given to winners, with a holistic, more humane focus.

This program’s efforts in 2017 prepared the groundwork for projects that will 
begin in 2018, to help regional directors and district managers adopt to their 
new roles and to make them developers of comprehensive leaders who can in 
turn take Alsea to the next level, strengthening the culture of ownership to face 
new challenges ahead for the company.

Manager of the year

We make recognition a pillar of our culture, and regularly distinguish members of our 
operating team for their service to guests.  The “Manager of the Year” prize in 2016 
went to Florencia Zapata, and in 2017 to Miguel Ángel González–managers of the 
Starbucks Galería Güemes in Argentina and the Burger King Plaza Alameda in Chile, 
respectively.  Together  with  their  teams,  these  individuals  achieved  outstanding 
results  in  terms  of  same-store  sales,  EBITDA,  order  growth,  turnover  reduction, 
improved guest satisfaction and quality audit.

2016Florencia

Zapata

2017

Miguel Ángel 
González

TRAINING AND GENDER EQUITY

To  ensure  the  fullest  development  of  their  skills  and  build  a  world-class 
team, we provide an average of 35.14 hours of training and preparation to 
each employee per year.

We  began  a  “talent  seedbed”  program  with  49  trainees  who  today  hold 
the position of restaurant managers, after receiving specialized training in 
leadership and operation skills.

We succeeded in reducing the time to fill managerial vacancies from 5% to 
2.5%, guaranteeing that our restaurants fill vacancies in less than a month, 
by developing managers-in-training.

Some  of  the  most  outstanding  projects  at  Alsea  International  are:  the 
Development 2.0 program in Spain, where employees obtain certification in 
various positions until becoming restaurant managers, and the Equality Plan, 
which involves a gender equity course for new hires. Project Management 
in Argentina, a joint program with Universidad Austral, assists in training 
Project and Process managers; Alsea College in Chile is a program aimed at 
Support Center employees and store managers, helping them do their jobs 
better and prepare them for the future, in courses given by leaders at Alsea 
Chile who have been trained to empower their skills as facilitators.

For Alsea, an environment of equal opportunities and fair working conditions 
is a priority. For this reason, we have a Gender Equity Program that promotes 
the recruitment and retention of the best talent on the market and works to 
increase the proportion of women in managerial positions, offering benefits 
consistent  with  industry  standards  to  facilitate  development  and  support 
the professional careers of women employees.

An average of 35 hours 
of operating leadership 
and personal training a 
year per employee, 
including the support 
and operation center.
15 in Mexico
25 in Argentina
66 in Chile
19 in Colombia
62 in Brazil
23 in Spain 

28     ANNUAL REPORT

     ALSEA   2017     29

Manager of the yearWe work to close 
the wage gap by 
offering competitive 
compensation to our 
people, and ensure 
that every employee is 
compensated under a 
model that encourages 
high performance and 
promotes the retention 
of key talent.

Ps.47
billion  
invested in 
additional 
compensation 
for our 
employees

Managerial stability (%)
  54   Mexico
  56   Argentina
  49   Chile
  56   Colombia
3   Brazil
  79   Spain

TALENT RETENTION AND DEVELOPMENT

At  Alsea,  we  are  committed  to  our  employees’  development,  and  we  design 
inter-brand career paths that promote their development and encourage the 
filling of vacancies internally, taking advantage of the experience accumulated 
by our own employees while encouraging them to grow and adopt long-term 
career plans.

This  year  we  began  a  strategy  of  standardizing  benefits  for  our  managers, 
a  process  we  expect  to  complete  within  the  next  3  years.  The  program 
encompasses benefits such as grocery vouchers, vacation time, annual bonus, 
savings fund and vacation bonus. 

In order to make sure we are offering the most attractive benefits to our team 
and  ensure  they  are  the  first  to  receive  the  best  experience  in  our  Brands, 
this year we introduced food-and-beverage discounts in all our markets, with 
a  permanent  30%  discount  given  to  all  employees  who  had  been  with  the 
company for more than three months. 

The  Únete  Recruitment  and  Talent  center  gave  jobs  to  more  than  39,000 
candidates seeking managerial and operating positions in 23 states of Mexico.

For the first time, we drafted formal succession plans for the first and second 
lines  of  command  at  the  Support  Center,  which  ensures  continuity  of  the 
company’s strategy.

In  Colombia,  the  “Field”  human  resources  model  was  introduced  to  facilitate 
human resource area presence in the stores and improve key business indicators.

Finally, we made considerable progress in our goal of retaining the best talent 
in the market. Proof of this is the reduction in Alsea’s turnover index, compared 
to the industry average. Turnover among our supply chain employees in Mexico 
was  lowered  from  39%  in  206  to  32%  in  2017.  In  2018,  the  area  is  aiming 
for a further reduction of 7%. This has been made possible through constant 
communication, an attractive salary and benefits package, and the impeccable 
execution of our Plan 0-90 for new hires, promotion of leadership with a human 
approach,  inter-brand  career  paths,  and  the  constant  pursuit  of  competitive 
compensation.

At Alsea Mexico, out of 94 million work hours in the year, 73,000 hours were 
lost  to  accidents.  At  the  support  center  there  was  an  average  of  0.08  work 
hours lost for every 1 million worked. Alsea reports all this data to the Mexican 
Social Security institute (IMSS) and makes sure it keeps track of the information 
continuously and effectively.

CULTURE AND COMMITMENT

We  are  constantly  working  to  build  closer  emotional  ties  between  our 
employees  and  Alsea,  through  the  experience  of  our  culture,  a  better  quality 
of  life,  and  a  strategy  of  commitment.  Following  a  company-wide  analysis 
in  2016,  each  company  leader  brought  together  his  or  her  work  teams  to 
communicate  the  results  and  analyze  them,  in  order  to  jointly  come  up  with 
actions for improvement. The result was the creation of 4,659 Effective Impact 
Plans  around  the  world,  67.6%  of  which  were  followed  in  2017,  laying  the 
groundwork for a stronger team commitment and closer relationships between 
employees and their superiors.

According to the methodology we use at Alsea, the goal for 2018 is to reach a 
commitment of between 3.8 and 4.04 (on a scale of 1 to 5), which will mean a 
closer emotional connection between employees and their superiors.

We intend to continue working to train our leaders to stay close to their people, 
supporting them, developing them, giving them feedback and increasing their 
sense of emotional connection with Alsea.

In  2016  we  conducted  our  first  corporate  commitment  survey,  and  will  do 
so again in 2018.  The first survey was answered by 92% of employees, and 
we  hope  to  do  better  in  2018,  because  this  is  the  best  way  to  listen  to  our 
employees.

30     ANNUAL REPORT

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ST A I N A BILITY 

A

L

S

E

A

U
S

Q

u

ality  o f  

L ife

We know that 
performance on 
the job depends 
on persona and 
family wellness and 
good quality of life. 
That’s why we take 
initiatives to help our 
employees enjoy a 
balanced lifestyle.

WELLNESS AND QUALITY OF LIFE

The inclusion of the Wellness pillar in our human resource strategy entails a 
series  of  actions  that  benefit  our  employees  and  is  just  another  way  Alsea 
strives to be a great place to work.

Other initiatives at Alsea Mexico:

• Two consecutives days off for managers

•  Relocation of managers to units closer to their home.

Some of the key actions in our markets have been:

•  Scholarships for managers who are completing professional studies.

•  In  Mexico,  creation  of  an  Occupational  Wellness  service  where  employees 
have  access  to  a  medical  clinic  for  dealing  with  accidents  or  emergencies, 
along  with  preventive  medicine,  health  fairs,  vaccination  campaigns  and 
medical checkups.

• In Chile, the Starbucks brand received the “Wellness Revolution” distinction for 
its promotion of holistic wellness, physical activity, proper eating, health and 
recreational  benefits for its employees.

• Alsea  Columbia  organized  a  Health  Week  in  which  medical  and  eye  exams 

were given, along with activities like active breaks.

• In Spain, a “flexible office” plan permits employees of the Support Center to 
request  work  at  home  on  certain  days,  so  they  can  arrange  aspects  of  the 
personal life that might otherwise conflict with work time.

• In  Argentina,  we  offer  additional  vacation  days  of  100%  of  our  employees, 
giving them an extra day after three years and two more after the fourth year. 
We also introduced adoptive parents’ leave, giving employees 45 days to be 
close to their new families. 

•  Agreement with SportsWorld, the leading sports club chain in Mexico, to 
encourage employees to attend a fitness center and achieve a healthier, 
more balanced lifestyle.

•  Keep  It  Simple,  a  work  system  introduced  at  the  Support  Center  to 
encourage  productivity  and  cooperation.  It  includes  activities  like  a 
effective time planning, which can also be applied to various aspects of 
daily life.

•  Keep it Simple proposes a series of steps--hear, clarify, organize, reflect 
and  act--by  which  the  employee  can  better  organize  and  plan  their 
time, focusing on actions and projects that really generate value for the 
business, and thus make decisions more confidently.

•  Opening  of  new  offices  for  the  Mexico  City  Support  Center.  This  new 
space  encourages  collaborate  work  in  pleasant  surroundings  equipped 
with  cutting-edge  technology.  The  project  consists  of  a  Training  Center 
for 500 employees, a Talent Recruitment Center that receives more than 
100  candidates  a  day,  and  a  dining  room  offering  nutritious,  balanced 
food,  supervised  by  an  expert,  at  preferential  costs  to  employees.  The 
building  has  Gold-level  LEED  certification  (Leadership  in  Energy  and 
Environmental Design), because it is a sustainable building designed to 
meet  key  criteria  such  as  accessibility  to  public  transportation,  water 
efficiency,  lighting  system  efficiency,  use  of  renewable  materials  and 
resources, proper air quality inside the building, and  innovative design, 
among other qualities. All of this provides employees with a space that 
promotes teamwork, in a climate of respect and care for the environment.

32     ANNUAL REPORT

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ope
ra
ting

efficiency

BEST 
0OPERATOR

Service 
is our specialty.

We work for top-quality operation 
and focus on the Guest experience, 
with extraordinary results.

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efficiencyBESTTALENTCUTTING-EDGE MARKETINGTECHNOLOGY AND INNOVATIONSUSTAINABILITYBRAND PORTFOLIOSYNERGY AND CRITICAL MASST h e   A l s e a  
    e f f e c t

Profitability
6,466mdp

EB I T DA

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     ALSEA   2017     37

EBITDAThe Alsea                  effectBeing the best operator 
means being more 
productive, focusing our 
efforts on reshaping the 
Guest experience, offering 
the best products with 
the best service, and 
making every visit an 
unforgettable experience.

EL PORTÓN: PRIDE OF MEXICAN CUISINE
In 2017 we began to remodel these restaurants around a more modern concept 
based on Mexican cuisine.

As part of this renovation, we introduced a menu of genuine Mexican dishes 
into more than 30 units, with recipes that reflect the original preparation, only 
the necessary ingredients, and meticulous preparation of each dish.

We signed an alliance with the Mexican Conservatory of Gastronomic Culture, 
an  institution  created  to  preserve,  promote  and  protect  Mexican  culinary 
culture–which makes El Portón a worthy representative of Mexican cuisine, 
recognized as intangible heritage of humanity by UNESCO.

We have also begun training and developing local suppliers who can offer the 
highest-quality,  local  ingredients  for  our  recipes,  for  example  coffee  from  a 
cooperative of producers in the El Triunfo Biosphere.

VIPS: BRAND TRANSFORMATION
The  VIPS  brand  transformation  project,  which  began  in  May  2017,  is  well 
under way. Part of the process has been to optimize real-estate locations by 
combining VIPS restaurants with another brand format, like Starbucks, taking 
advantage of areas where guest traffic is heavier.

Another important changes is an overhaul of menu style and content. The new 
design is very attractive and offers meals and desserts on the same menu-before, 
they were shown separately, which inhibited guests from ordering.

Finally,  the  restaurants’  identity  and  layout  have  been  revamped,  and  their 
space has been optimized with more two-person tables and sections designed 
to attend to the various types of guests who visit: 

  Kitchen: For casual, quick visits near the bar
  Dining: For frequent visitors looking for a pleasant space
  Family: For larger groups and families with children

38     ANNUAL REPORT

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ENLACE
The best Way to Win at Alsea is staying close to operations and using “Enlace,” 
our store supervision tool introduced in 2016. Enlace gives us information on 
store visits, helps us develop and administer metrics and keep track of action 
plans  for each business unit. We  evolved  the website to  an easily accessible 
app for more than 2,233 registered users in 15 different areas of the various 
countries where we are present.

The  system  was  developed  to  support  our  restaurants  in  managing  areas  like 
supply chain, maintenance, information, marketing, technology, quality assurance 
and human resources. 

The platform enables us to offer higher quality standards at every restaurant 
and  helps  our  Brands  to  achieve  their  fullest  potential  to  improve  guests’ 
experience in every visit.

BURGER KING
As a different, innovative service within Burger King operations, we created 
a new floor staff position called the Lovbyist, in charge of making each visit a 
“hosted” experience.

The  Lovbyist  helps  Clients  when  ordering  at  the  counter,  brings  additional 
orders to their table and even helps them clear their service trays.

The initiative has increased the average ticket by 20% and the program has 
been adopted internationally, even in countries where Alsea is not present.

ARCHIES
Archies has also undergone a service evolution, and focuses on highlighting the 
Italian side of its culture, involving the entire team.

Our employees have a service protocol that covers everything from the welcome 
greeting to serving the order and overseeing the experience in the restaurant, 
through final payment and seeing our guests off at the end of the meal.

We  also  reformulated  the  Archies  menu,  offering  a  wider  selection  of  Italian 
dishes and greater cost efficiency. We set standards of gastronomy and food 
safety and received SERVSAFE certification with a 99% participation by store 
and district managers.

40     ANNUAL REPORT

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We use every means possible to 
ensure our Brands provide the best 
experiences to our guests.

We become a part of their lifestyle, 
and we take the lead in every market 
where we operate.

cut
ting
edgemarketing

CUTTING-EDGE 
MARKETING

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marketingBESTTALENTTECHNOLOGY AND INNOVATIONSUSTAINABILITYBEST OPERATORBRAND PORTFOLIOSYNERGY AND CRITICAL MASST h e   A l s e a  

    e f f e c t Brand

44     ANNUAL REPORT

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Connection

The Alsea                  effectConnectionWe have cutting-edge 
marketing strategies that 
build our Brands’ value 
while bringing us closer 
to guests to offer them 
experiences, products and 
PROMOTIONS that meet 
their needs.

WOW REWARDS
A  loyalty  program  that  encompassed  most  of  our  Brands  in  Mexico  with  a 
single rewards card, where guests can earn points for every purchase and use 
them to pay for future purchases at our more than 1,300 Alsea establishments 
in this country.

Wow  Rewards  gives  us  valuable  insights  into  the  consumption  habits  and 
preferences of the guests of each brand. More importantly, we can generate 
a profile of the “Alsea Guest,” giving them incentives to visit the rest of our 
brand portfolio.

Thanks to the business intelligence behind this program, we have information 
on more than a million registered users, whose average ticket is 37% higher 
than that of users who are not yet members.

For 2018, the model will achieve maximum inter-brand synergies by offering 
personalized promotions and generating new lines of business through strategic 
alliances with other companies that could give the card to their employees as 
a benefit or incentive.

MY STARBUCKS REWARDS
This  Starbucks  loyalty  program  rewards  Clients  with  benefits  and  options 
consistent  with  their  tastes  and  preferences,  enriching  their  Starbucks 
experience.

The program requires online registration and a minimum initial credit on the 
card. From that point on, guests accumulate “stars” with every purchase, and 
receive benefits and special offers.

In 2017, we launched the program in Argentina to great success and widespread 
acceptance,  and  in  Mexico  we  released  a  new  version  of  the  mobile  app 
and  updated  our  web  page  to  continue  bringing  a  variety  of  benefits  to  our 
Customers. The program already has more than 1,453,174 members in Mexico 
and Argentina.

FOSTERIANOS
At Foster’s Hollywood, one of our leading Brands in Spain, we continued the 
“Fosterianos”  program,  a  promotion-based  loyalty  program  that  aims  to 
increase visits to the restaurant and boost group consumption for our guests. 
The program has a growing-rewards system, meaning the more frequent the 
visit, the greater the benefits. The program includes a smartphone app, which 
is the primary communication support, and more than 1.5 million members.

In  2017,  we  evolved  and  optimized  the  program  improved  the  offering  of 
promotions with new segmentation variables and a more emotional approach, 
to create a closer connection with our guests.

ARCHIES
At  Archies,  our  brand  in  Colombia,  inspired  by  Italian  cuisine  and  traditions, 
guests can enjoy the characteristic flavors of this cuisine and come together 
with their families to share meals. We re-launched the brand with a focus on 
the following:

Service  evolution:  Focused  on  promoting  Italian  culture  and  involving  the 
whole team.

Menu restructuring: We returned to our Italian roots to create authentic recipes 
and a new assortment of dishes.

Brand  essence:  we  define  aspects  associated  with  the  brand:  territory, 
personality, distinguishing features, values, essence and image.

Image: we introduced changes to the store structure, menus, uniforms and all 
the graphic elements that make up the Archies identity.

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STARBUCKS MERMAID FRAPPUCCINO
At Starbucks Mexico, we created our first locally developed beverage. Inspired 
by the iconic and mythological two-tailed mermaid, an emblem of the brand, 
the  Starbucks  Mexico  innovation  team  created  an  original  recipe  based  on 
green melon cream and blue whipped cream, decorated with edible pearls and 
dust that highlight the striking colors of the beverage.

Since its launch, the brand reports 120,000 additional transactions and a two-
point growth in total traffic. The results in digital media was a 1,200% increase 
in positive sentiment and 2.4 million hits.

SHARED MARKETING SERVICES
At  Alsea,  we  have  a  Shared  Marketing  Services  area  by  which  we  generate 
capacities,  benefits  and  synergies  between  Brands,  by  consolidating  media, 
strategic  alliances,  public  relations,  loyalty  programs,  market  research  and 
strategic projects. Some examples of these benefits are:

Media: By consolidating our media services into a central area that attends to 
all our Brands in Mexico, we have saved 50% on the purchase of advertising in 
both traditional and digital media.

Strategic alliances: We developed a network of alliances with other companies 
to boost sales and generate more transactions in our establishments, through 
loyalty  programs,  market  intelligence  and  brand  construction.  Some  of  our 
partners  in  these  alliances  are  Banco  Santander,  Citibanamex,  Bancomer, 
Pepsi, Heineken, Disney and Grupo Expansion, among others.

Public relations: Responsible for stewardship of Alsea’s reputation and Brands. 
We generate response protocols for crisis and emergency situations, establish 
strategies, procedures and paths of action for every scenario. We assembled 
a  Crisis  Committee,  which  developed  a  plan  that  covers  every  aspects  from 
detection  to  evaluation  of  the  damages.  Our  goal  is  to  minimize  potential 
damage for the business and restore the credibility and good image of Alsea 
and its Brands.

BLACK LABEL BURGER FOSTER HOLLYWOOD
In Spain, Fosters Hollywood launched this premium burger, served on truffle-
flavored bread, with cheddar cheese and port-caramelized red onion. Since its 
launch, the brand had increased sales by 6.7%.

“Stacker Day” at BURGER KING ARGENTINA  
Burger King Argentina joined in the fundraising drive to support Atomic Lab, 
an innovation company create by Gino Tubaro, a young inventor who created a 
machine that can make artificial arms and hands through a 3D printing process.

The brand offered a 50% discount on all Stacker combos and sold more than 
50,000 units per store per day, donating half the proceeds to this effort. With 
the funds raised, Atomic Lab provided around 800 3D-printed prosthetic hands 
for people in need, at no charge.

48     ANNUAL REPORT

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We make technology 
our closest ally.

We redefine the industry through 
business intelligence and stay one 
step ahead of the competition.

inno
va
TION

   and 
technology

TECHNOLOGY 
AND INNOVATION

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   and technologyBESTTALENTCUTTING-EDGE MARKETINGSUSTAINABILITYBEST OPERATORBRAND PORTFOLIOSYNERGY AND CRITICAL MASST h e   A l s e a  
    e f f e c t

Business

Intelligence

52     ANNUAL REPORT

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The Alsea                  effectIntelligenceThe effects of innovation 
directly affect the 
positive experience of our 
guests. We develop new 
technological tools, not 
just to promote our Brands 
and sell new products, 
but to achieve higher 
standards of efficiency 
and profitability in our 
operations.

RE-LAUNCH OF THE DOMINO’S APP IN MEXICO
In 2017 we successfully re-launched our mobile Domino’s app, through which 
guests can place an order without having to know where the closest Domino’s 
is; it also has an integration for registry with Facebook or Twitter.

The  app  uses  geo-location  technology  to  find  the  user,  store  information  on 
their profile and program orders up to 7 days in advance. It is integrated with 
payment systems and a module for tracking the status of the order.

Since  its  launch,  the  app  has  been  downloaded  21  million  times  and  has 
increased brand sales as follows:

+21% sales
increase in 
corporate 
store sales

+37% sales
increase in 
delivery 
channel

+58% 
increase in the 
average ticket vs. 
in-store credit 
card payment.

INTERNAL MANAGEMENT SYSTEMS

ERP
Our business resource planning system is intended to provide support for Alsea 
International’s  strategic  growth  plan  through  a  technological  transformation 
and disruptive evolution of the operational model we had been using. One of 
the biggest benefits has been substantial savings on the total cost of belonging, 
meaning the costs involved in purchase and maintenance of the system.

The transformation will position us an international benchmark in our industry, 
thanks to a global model we will adopt to increase efficiency, standardize and 
expedite all the processes that support our operations in every country where 
we operate.

BI
Our Business Intelligence project is an information management tool.  Under 
this initiative, we can assemble, purge and transform the data obtained in daily 
transactions, turning it into a structured base of information ready for direct 
exploitation through analysis and conversion in to knowledge that will support 
business decisions.

With  the  support  of  the  Human  Resources  area,  we  defined  a  structure  to 
consolidate the BI Excellence Center, called CIA.

To  support  this  entire  management  system,  we  have  big  data  infrastructure 
in  the  cloud,  which  will  be  populated,  in  the  first  phase,  with  information 
from Mexico, from the systems, loyalty programs and VIPS “Customer Voice” 
information areas.

CRM
As  part  of  our  program  of  renovation  and  technological  innovation,  we 
began  restructuring  two  customer  relationship  management  systems  in 
2017: Starbucks Rewards and Wow Rewards.

In  both  cases,  our  aim  is  to  bolster  systems  for  optimizing  commercial 
management,  marketing  platform  and  post-sale  service,  so  we  can 
provide  our  guests  with  a  better  brand  experience,  custom-designed 
loyalty  programs  and  even  inter-brand  benefit  programs,  such  as  Wow 
Rewards, which is also in the process of integrating Domino’s operations 
during 2018.

HCM
In  the  Human  Resources  area,  we  are  introducing  Oracle  HCM  Cloud,  a 
platform that will enable us to align HR processes to manage the entire 
personnel  cycle,  from  selection  and  hiring  of  candidates  to  professional 
development, training and succession planning.

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We attend to every restaurant 
as if it were the only one.

We bring them all the inputs they 
need, 24/7. We are prepared to handle 
future growth.

inte
gra
TIONand 

 support

SYNERGY AND 
CRITICAL MASS

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and  supportBESTTALENTCUTTING-EDGE MARKETINGTECHNOLOGY AND INNOVATIONSUSTAINABILITYBEST OPERATORBRAND PORTFOLIOT h e   A l s e a  
    e f f e c t

Efficiency
2,390

Stores served

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Stores servedThe Alsea                  effectOur Synergy and Critical Mass 
model details the way we 
support our operations with 
resources, efficiency and best 
practices to create competitive 
advantages for every brand 
in our portfolio. We optimize 
response time in restaurants, 
lower costs and broaden our 
profit margins. We are prepared 
to handle future growth in our 
operations.

COA installed

capacity

45,000m2

2,390 stores

18,000 rack

50 gates

470 routes

92 routes

300 trucks

floor space

served

positions

for loading and unloading

for all Brands

for Domino’s

handled daily

Alsea Operations Center
In 2017, we opened our new Alsea Operations Center (the COA), with an area 
of 45,000 m2 and an investment of more than 1.1 billion pesos. The Center 
incorporates  warehousing,  distribution  and  manufacturing  facilities  under 
one roof.

The COA has state-of-the-art technology in refrigeration systems, automated 
meet conservation processes and a wastewater treatment plant.

This  new  center  brings  substantial  benefits,  like  improved  product  quality, 
optimized  response  time  to  restaurants,  lower  costs,  broader  profit  margins 
and absolute control over food hygiene.

The  plant  received  the  highest  rating  in  a  quality  audit  by  Domino’s 
International (5 stars) for its quality guarantee, food safety and cold chain 
process for pizza dough.

COA employees receive all the necessary training and certification in each of 
the processes they handle.

Some  of  the  actions  that  benefit  COA  employees  and  the  surrounding 
neighborhood are: the hiring of employees from areas near the facility, locker 
rooms, dining room, leisure area, parking lot shuttle, and others.

In  keeping  with  our  environmental  commitment,  the  COA  also  introduced 
initiatives like installation of LED lighting systems, temperature and movement 
sensors, cutting-edge technology for cooling and freezing areas that require 
special  temperatures,  and  maximum  control  of  fluctuations,  plus  fuel-saving 
equipment, a water capture system, etc.

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capacityOur chain

supply

CONECTA
Is our supply chain cycle. It encompasses 
all  phases  involved  in  the  planning, 
production, distribution and management 
of resources to connect and resolve the 
needs of our stores, and thus to satisfy 
our guests.

Our  processes  are  fully  synchronized 
toward a common purpose: Bringing all 
the necessary supplies to each store so 
the manager can focus on meeting and 
exceeding  guests’  expectations,  making 
every visit an unforgettable experience.

Financial 
Planning

Purchasing

Human 
resources

Safety and 
hygiene

Planning and 
Development

Manufacturing

Distribution and 
logistics

Quality and 
development

Maintenance 
and engineering

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We connect with 
Alsea’s Brands, 
helping to “Ignite 
our guests’ spirits”

 
We contribute to the development 
of the communities where we operate….

… through successful community 
support programs and environmentally 
responsible operations.

POSI
TIVE

impact

SUSTAINABILITY

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impactBESTTALENTCUTTING-EDGE MARKETINGTECHNOLOGY AND INNOVATIONBEST OPERATORBRAND PORTFOLIOSYNERGY AND CRITICAL MASST h e   A l s e a  
    e f f e c t

Shared value

29,427

hours of volunteer work

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hours of volunteer workThe Alsea                  effectOur global model

Sustainability

Is  one  of  Alsea’s  ways  of  winning,  and  a  fundamental 
value for the business.  We want to contribute to sustainable 
economic  development  and  the  interests  of  society  at 
large. We assume responsibility for the direct and indirect 
impact of our activities on various stakeholders.

Our  sustainability  management  model  involves  four 
commissions that report to the Sustainability Committee, 
which  is  made  up  of  members  of  the  company’s  top 
management. The Committee identifies stakeholder needs, 
defines the sustainability strategy and oversees compliance 
with the initiatives proposed by the commissions.

y

p l o

s        E m

t
s
e
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G

I
n

S

v

U

e

s

S

t

T

o

r

s

A

I

N

e e s                Vendo

r

s     

C

o

m

m

u

n

i
t
y

E
E
T
T
I

Os

M

M

d i a         NG

G

o

v

A

BI L I T Y  
ernment             

O

C
  M e

Commissions

zero 
hunger

reducing 
inequality

Community 
support

Our  management,  action  plans  and  targets  are  aligned 
with  our  business  goals,  and  with  the  priority  aspects 
identified  in  our  materiality  analysis,  incorporating  the 
ten principles of the UN Global Compact, which we signed 
in 2011, and the UN Sustainable Development Objectives.

Stakeholders

accessible, non-
polluting energy

climate 
action

Environment

gender 
equality

Decent work 
and economic 
growth

health and 
wellness

responsible 
production and 
consumption

Quality 
of life

Responsible 
consumption

We pursue food security for 
vulnerable communities and 
promote human development 
through initiatives that favor 
education and employability.

For more details about our Sustainability strategy, visit:  
https://www.alsea.net/sustentabilidad

68     ANNUAL REPORT

We support the holistic advancement 
of our employees, providing them 
with conditions to harmonize their 
personal and professional lives and 
offering occupational safety and 
health programs.

We promote a balanced lifestyle, 
integrating the pleasure of a high quality 
meal and healthy togetherness with 
physical activity.

We promote environmental 
care through efficient use of 
resources: energy, water, 
inputs and waste.

     ALSEA   2017     69

 
 
 
 
 
   
Our

materiality

Our 2017 annual report was prepared in accordance with the Core option 
of the Global Reporting Initiative Standards, and the information presented 
corresponds to the period from January 1 to December 31, 2017.

In 2017, we strengthened our commitment to stakeholders with a new materiality 
study  in  Mexico.  This  study  helped  us  to  identify  the  aspects  that  are  most 
transcendent to Alsea, and the expectations of our stakeholders regarding each 
of those aspects.  To conduct this materiality study we followed the Standards 
methodology provided by the Global Reporting Initiative (GRI).

In  carrying  out  the  study  we  identified  and  prioritized  material  aspects  that 
affect  our  various  stakeholders,  considering  the  maturity  and  risk  of  industry 
and  social  specifiers;  we  then  checked  this  information  through  dialogue  with 
some of our stakeholders, and finally related these data with the results of the 
maturity and risks analysis, obtaining the material issues that had been validated 
by stakeholders.

The materiality analysis is used as a basis for defining the strategic priorities of 
our four Sustainability pillars. 

The chart below shows our updated materiality matrix, as well as the listing of 
material aspects for the company.

Necessary

Risk management

Environmental policy

Energy 
eco-efficiency

Water management

Waste management

Product and 
service development

CSR Management

Operations

Human capital 
development

Client 
management

Materials

Financial 
Issues

Brand 
management

SSC

Human rights

Corruption

Climate 
change

Vendor 
standards

Ethics

Social 
impact

Talent 
recruitment/
retention

Biodiversity

Diversity 
and equal 
opportunity

Corporate governance

Urgent

100

s
r
e
fi
i
c
e
p
s

l

a
i
c
o
s
+
s
r
e
fi
i
c
e
p
s

y
r
t
s
u
d
n

i

+
y
t
i
r
u
t
a
m
y
r
t
s
u
d
n
I

50

In  the  process  of  updating  our  materiality  matrix, 
we were particularly interested in hearing from our 
employees and our guests, and we learned that the 
priority aspects of each of these were:

Employees:
Labor practices

• Equal pay for equal work
• Human capital development
• Occupational safety and health

Human rights

• Compliance with international labor standards
• Follow-up on cases of discrimination 
  and measures taken

Training

• Labor aspects
• Health and safety
• Ethics

Guests:
Brand management/products

• Quality
• Price
• Compliance with quality standards

The resulting material aspects for Alsea were:

• Corporate Social Responsibility Management
• Risk management
• Ethics and integrity
• Corruption/bribery/transparency
• Brand management
• Financial issues
• Operations
• Product and service development, product
  responsibility
• Customer relationship management
• Environmental policy/environmental management
  system
• Materials
• Energy eco-efficiency
• Climate change and atmospheric emissions
• Talent recruitment and retention
• Human capital development
• Occupational safety and health
• Human rights
• Social impact
• Vendor standards

The resulting areas of opportunity–urgent issues–on 
which we must work to reduce risk factors, are waste 
management and water resource management.

The  generalized  issues,  are  those  that  should  be 
kept in mind even though Alsea ranks about average 
in  these  matters,  because  they  may  become  more 
important,  and  the  company  needs  to  be  ready  to 
deal  with  future  requirements.  These  issues  are 
corporate  governance  and  diversity  and  equal 
opportunity.

In  2018  we  will  focus  our  sustainability  strategy 
on actions to address issues that were found to be 
material in this study.

0

Emerging

50

70     ANNUAL REPORT

Alsea + stakeholders 

100
Generalized

     ALSEA   2017     71

materiality 
 
 
 
 
 
 
Communications

stakeholder

At Alsea, we promote direct, 
clear, timely and constant 
communication with our various 
stakeholders.

Internal newsletters  

Communication scorecards  
Yammer-Partnet    

Intranet-Red Alsea  

Communiqués from the CEO  
Internal communication campaigns    

Screens  
Integrated report  

E-mail and web page  

Communication in restaurants  
Fundraising campaign  
Social network  
Mass media  
Integrated report  
E-mail and webpage  

Letters  

Fundraising campaigns    

Visits  

Integrated report  
E-mail and webpage  

s        E m

t
s
e
u
G

V

e

n

d

o

r

s

e e s              Investo

r

s

U N I C A T IO

N

W

I

T

H

y

p l o

M

M

O

C

  Shareholders’ meeting  
  Results call  

  Social networks  

  Phone conversations  
  Integrated report  

  E-mail and webpage  

  Meetings

  Conferences

  Investor and Analyst Days

C

o

m
m
u
n
i
t
y

  Evaluation visits 
  Participative diagnostics
  Work meetings
  Reports and control meetings
  Integrated report
  E-mail and webpage

S

TAKEH O L D E

S

R

G

o

vernment         M e d i

Participation in events  
Reports and control meetings  

Integrated report   
E-mail and webpage 

Weekly
Monthly
Continuous
Quarterly
Annually
Occasionally

72     ANNUAL REPORT

Os

a            NG

  Evaluation visits 
  Participative diagnostics
  Work meetings
  Reports and control meetings

  Integrated report
  E-mail and webpage

  Social networks

  Integrated report
  E-mail and webpage

Learning about their opinions, 
suggestions and expectations 
enables us to anticipate possible 
risks and take advantage of 
opportunities that arise around us.

     ALSEA   2017     73

stakeholder 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
      
 
Support for the 
community

Ps.41mn

Ps.59mn

RAISED IN 
DONATIONS (%)

MAIN 
CAUSESS (%)

35
27
16
16
4
2

“Va por mi
cuenta” campaign

Alsea and 
subsidiaries

Employee 
campaign

Other brand 
campaigns

Founding 
partners

Other “Va por mi 
cuenta” allies

Hunger and
 nutrition 

Emergencies and 
natural disasters 

Community 
development 

Education

Civic 
participation 

Mexican 
gastronomy 

48
26
13
5
5
3

We introduced large-scale 
programs to promote 
healthy lifestyles, support 
our vendors, create 
job opportunities, and 
actively participate in 
the communities where 
we operate by involving 
ourselves in product projects 
and fighting childhood 
malnutrition.

“Va por mi cuenta” movement
In 2012, Fundación Alsea A.C. committed to build and operate 10 children’s food 
pantries over a five-year period, to help poor children with serious food needs.  
We are proud to say that in 2017 we met that target, opening two more food 
pantries in Mexico City and one in Santa Rosa de Lima, Oaxaca, our tenth in the 
country.  We began operating a new socially, economically and environmentally 
sustainable  mode  that  provides  service  to  rural  children  and  ensures  them 
better dietary conditions. We also fortified our commitment to the Sustainable 
Coffee Challenge, directly benefiting a coffee-farming community.

In Colombia, the program benefited 239 children through 4 institutions located 
in Medellín, Bogotá, Soacha and Cali, in an alliance with Fundación Éxito and its 
“Gen Cero” program, in the following institutions: Misioneras de Cristo Maestro, 
Fundación Ximena Rico Llano, Fundación Semilla and Fruto ABC Prodein.

Main

achievements

29,427

hours of volunteer 
time in Mexico

466,046

nutritious meals served
at 10 food pantries
in Mexicoo

+ 61,000

nutritious meals served 
in Colombia

3,500

children with serious food 
needs helped

260 mtons

of product donations channeled 
through food banks

Ps.16.6 mn

in support to families affected 
by earthquakes in Mexico

74     ANNUAL REPORT

     ALSEA   2017     75

communityachievements5
institutions
supporting 
more than 1,200 
beneficiaries in 
Mexico

ST A I N A BILITY 

A

L

U
S

S

u

p

S

E

A

y
t

p

o

rt the  c o m m uni

Fondo de Oportunidades y Empleabilidad
The Opportunities and Employability Fund is a program sponsored by backed by 
Starbucks International and Fundación Alsea, A.C., with the goal of supporting 
disadvantaged  youth  and  giving  them  access  to  better  living  conditions  by 
encouraging their skills and providing them tools so they can find jobs.

Mexican Gastronomy
On  November  16,  2010,  the  world’s  highest  cultural  authority,  the  United 
Nations  Education,  Science  and  Culture  Organization  (UNESCO)  declared 
Mexican traditional cuisine heritage of humanity.

Fundación  Alsea,  A.C.  recognizes  the  commitment  that  this  implies,  and  in 
2017 it decided to open new lines of action: promoting the preservation and 
revival of Mexican traditional cooking, safeguarding its uses, customs, cultural 
practices and flavors.

This past year we sponsored the Fifth World Forum on Mexican Gastronomy, 
in close collaboration with the Conservatory for Mexican Gastronomic Culture, 
presenting the first Alsea Merit Award for Traditional Mexican Gastronomy in 
2017 to the Grupo de Mujeres de Copoya, from Tuxtla Gutiérrez, Chiapas.

900
restaurants
turned into 
donation centers, 
with 12 metric 
tons of food 
collected

+50,000 
volunteers
received prepared 
foods from 
Alsea Brands

Sustainable Coffee Challenge
In  September  2017,  Alsea  joined  the  Sustainable  Coffee  Challenge,  a  global 
challenge to make coffee the world’s first fully sustainable agricultural product. 
The challenge is promoted by Conservation International in collaboration with 
the Starbucks Coffee Company. With this, Alsea commits to:
1. Improving living conditions for coffee producing communities
2. Promoting environmental care
3. Increasing the availability and purchase of sustainable coffee

Through the “We all plant Starbucks Mexico” coffee initiative, more than 1.6 
million  plants  were  donated,  and  in  2018  we  have  committed  to  donating 
another 70,000.

September 7 and 19 earthquakes in Mexico
With the solidarity of thousands of guests and commercial partners, Fundación 
Alsea  A.C.  succeeded  in  raising  more  than  16.6  million  pesos  in  support  for 
Mexican families affected by the September 7 and 19 earthquakes.

This was possible thanks to:
•  3,545,371 pesos in donations from guests at Alsea establishments, which the 

company matched one-for-one.

•  794,000  pesos  raised  through  the  purchase  of  participating  Brands  that 

donated a portion of their proceeds.

•  3.76 million pesos in donations from commercial partners.
•  5  million  pesos  in  an  initial  contribution  from  Fundación  Alsea,  A.C.  to  the 

Carlos Slim Foundation.

•  We  held  a  fundraising  campaign  called  “One  Day  for  Mexico,”  in  which  we 
invited employees to donate a day of their salary, which would be matched 
three-for-one by Fundación Alsea, A.C.. With this initiative we raised a total 
of Ps. 8,886,698.

This contribution was not just economic: Alsea employees participated in a 
number of activities to expand the positive impact in affected areas. During 
the rescue efforts, Alsea Brands provided prepared foods to more than 50,000 
volunteers.

After  the  earthquakes,  Alsea  worked  to  help  the  nation  rebuild  after  this 
earthquake  and  reactivate  the  economy  by  pursuing  three  simultaneous 
priorities: ensuring the safety of our employees, support in volunteer work, and 
build  housing  for  the  poor.  We  believe  our  company  has  a  responsibility  to 
procure the safety and growth of the communities where we operate.

Lines of action during the emergency:

1.  Support  volunteer  work,  dealing  with  the  national  emergency  and  help 

reactivate the Mexican economy.

2.  Contact all employees to check that they were safe, and provide economic 

assistance  to those who suffered material losses.

3.  Help  communities  whose  homes  were  damaged  by  helping  to  build  139 
homes  together  with  the  National  Center  for  Support  in  Epidemiological 
Contingencies and Disasters, which will be built in 2018.

76     ANNUAL REPORT

     ALSEA   2017     77

 
Responsible
consumption

At Alsea, aware of the 
importance of promoting 
healthy lifestyles, we 
have programs to offer our 
guests the best flavors and 
highest quality in every 
dish.  For this reason, 
we have introduced a 
process of continuous 
improvement with our 
vendors to ensure the 
highest standards of food 
safety and input quality 
for the products used in 
our restaurants.

ST A I N A BILITY 

A

L

U
S

R

e

s

p

o

n

sible c o n s

u

S

E

A

n
o

m pti

Nutritional values and food safety in our products
In recent years, we have made a considerable effort to obtain nutritional values 
for each of our products, and make them available to our guests in order to 
inform them of the caloric value of our dishes and help them make decisions 
according to their lifestyle.

Today,  we  have  this  information  for  85%  of  our  Brands,  and  our  goal  is  to 
reach  100%  by  June  2018.  In  line  with  this  commitment,  we  are  engaged  in 
various initiatives, like the “Vips Kids” children’s menu, developed in an alliance 
with Disney, which meets the intake requirements recommended for children 
by the World Health Organization. The menu takes into account portion size, 
food processing, and the amount of calories, fats, sugars and sodium, and is 
supported by the power of Disney stories and characters to attract children to 
healthier options, proving that eating right can be fun and delicious!

In  2017  we  created  an  internal  food  safety  and  quality  standard  called  ICA 
(Inocuidad y Calidad Alsea), the purpose of which is to standardize guidelines 
and requirements for ensuring that all the food in our restaurants is handled 
hygienically.  This  standard  combines  the  best  practices  of  all  our  Brands 
with Mexican official standards and the international “ServSafe” standard, in 
widespread use across the restaurant industry.

Responsible procurement
In  2017  we  drafted  a  new  Vendor  Agreement  and  completed  the  process  of 
communicating it to 30% of our vendors. The goal for the close of 2018 is to 
reach 70%. This agreement includes Alsea’s commercial conditions, its Code of 
Ethics, its expectations of vendors as regards social responsibility, food safety, 
quality, service and conditions for receiving products at our facilities.

The  ICA  standard  for  vendors  is  intended  to  ensure  that  all  of  these  have 
obtained certification from some system recognized by the Global Food Safety 
Initiative  (GFSI),  and  international  standard  intended  to  ensure  food  safety 
across  the  entire  supply  chain.  To  help  our  small  and  mid-sized  vendors  to 
achieve  this,  we  are  offering  them  the  Global  Markets  tool  (also  recognized 
by the GFSI) as a way to develop Safety Systems and gradually improve their 
processes until obtaining certification.

In  line  with  the  commitment  Alsea  assumed  in  2015  regarding  humane 
treatment of animals, in 2017 Alsea Spain used 100% cage-free eggs in its 
Foster Hollywood, La Vaca and Cañas y Tapas restaurants. This remains a goal 
for the other countries where we operate, and we will continue to seek out and 
select the best local vendors for this purpose.

For Alsea, developing local vendors is a priority. Therefore, this year we approved 
a coffee vendor from the state of Oaxaca: Campesinos Ecológicos de la Sierra 
Madre de Chiapas (CESMACH), a regional organization of small producers who 
will supply coffee for the El Portón brand at 10 of its restaurants.

78     ANNUAL REPORT

     ALSEA   2017     79

Responsible 
Integrating

sustainability 
into our    
supply chain

Alsea considers a 
sustainability risk to be 
any effect or situation that 
blocks or disrupts supply to 
our stores in keeping with 
our food safety, quality and 
sustainability criteria.

To ensure the sustainability of our processes:

1.  We identify our critical vendors based on:

•  The volume of inputs they supply
•  How critical their products are
•  Ease of substitution
•  Restrictions due to food safety criteria

2.  We work with vendors to ensure they comply with the Vendor Approval 
and Development Program. In 2017, we obtained a 91% approval rate 
for more than 700 vendors active in Mexico, and in 2018 we intend to 
reach 94%.

3.  We set stricter demands for our restaurants in Mexico, requiring that 
in 2018 they achieve a minimum 70% Alsea Food Safety and Quality 
(ICA) score.

In addition, in 2018 we re-launched the ICA standard for manufacturing and 
distribution  operations  adopting  it  to  processes  at  the  Alsea  Operations 
Center  in  Mexico  and  introducing  similar  programs  to  the  rest  of  our 
international operations.

We  will  continue  to  work  on  strengthening  and  standardizing  performance 
criteria throughout the supply chain for Alsea Global.

80     ANNUAL REPORT

     ALSEA   2017     81

IntegratingEnvironment

In 2017, we began to 
purchase clean energy, 
and starting in November, 
211 stores in Mexico were 
powered by wind energy. 
We also continued 
installing energy-saving 
LED lighting systems in 
135 new openings and 58 
remodeled stores.

ECO-EFFICIENCY 
[G4-EN3, G4-EN5, G4-EN6, G4-EN15, G4-EN16, G4-EN18, G4-EN19]

Committed to responsibly managing the energy we consume and controlling our 
emissions, we evaluated internal energy consumption based on the information 
we report to the National Emissions Registry (RENE), pursuant to the Climate 
Change Law. All of our new stores in Mexico are equipped with energy-saving 
LED lighting.

ENERGY CONSUMPTION (Gj)

1,164,888

Non-renewable energy

787,136

360,525

189,677

166,066

12,853

LP Gas

Natural gas

Diesel

Gasoline*

Renewable energy

* Total gasoline consumed in utility vehicles, corporate cars and motorcycles used
   for distribution by our Brands.

Environmental data correspond to operations in Mexico, or 68% of our total operations, 
with the exception of non-renewable energy and scope 2 emissions, which include our 
stores in Spain, or 84% of global operations.

In just two 
months, we 
reduced our 
emissions by 
2,077 
mtons 
of  CO2 
by acquiring 
clean energy

82     ANNUAL REPORT

Since  the  year  2016  we  have  substantially  reduced  our  consumption  of 
diesel  fuel  and  kept  our  energy  consumption  steady  in  total  store  terms, 
counting new openings, which shows that the change of habits in stores and 
distribution facilities is having a positive impact. 

Energy [Gj]

Natural gas

LP Gas

Gasoline

Diesel

Renewable energy

Non-renewable energy

Total

2016

352,075

 1,144,942

150,994

286,545

-

2017

360,525

787,136

166,006

189,677

12,853

1,156,575

1,164,888

2,886,186

2,468,325

CO2  emissions  from  consumption  of  electricity  (indirect)  rose  27%  in  2017, 
equivalent  to  471.28  metric  tons  of  Co2e,  attributable  to  the  new  emissions 
factor introduced by the Energy Regulation Commission (CRE), from 0.458 to 
0.582 mtons of CO2 per MWh.

METRIC TONS OF CO2 BY ACTIVITY

170,764

Non-renewable energy

We reduced 
emissions by 
460
mtons 
of  CO2 
by installing 
LED lighting in 
new stores and 
remodeled units

Emissions [mtons of CO2]

Scope 1: Direct

Scope 2: Indirect

Total

Emission factor 
mtons Co2/MWh (CRE)
Emission factor 
mtons Co2/MWh (SPAIN)

49,711

20,245

14,101

11,972

2016

120,540

137,357

257,897

0.458

LP Gas

Natural gas

Diesel

Gasoline*

2017

96,030

170,764

266,794

0.582

0.285

0.285

     ALSEA   2017     83

Environment  
  
           
 
Our commitment is to 
improve energy 
consumption metrics and 
reduce the impact of our 
operations on the 
environment, by 
supplying 1,300 stores 
(50% of global 
operations) with clean 
energy. We will also work 
on reducing the energy 
base line with 
administration strategies 
of demand and 
monitoring.

ST A I N A B ILITY 

A

L

S

E

A

U
S

E

nviro n m e

n t

916,000 
liters 
of vegetable oil 
channeled for 
conversion to 
biodiesel

WASTE
[G4-EN1, G4-EN2, G4-EN28]
We  introduced  a  waste  separation  program  to  our  stores  in  Mexico  City, 
complying with Environmental Standard 024, which requires sorting waste into 
organic, non-organic recyclables, and non-organic non-recyclables.

We collected 100% of the used vegetable oil from our restaurants in Mexico 
for recycling, and saw that it was properly disposed of. In 2017, we collected 
916,000 liters of used vegetable oil for conversion to biodiesel, avoiding the 
contamination of 916 million liters of water.

WATER* 
[G4-EN8, G4-EN9, G4-EN10]
We continued the process of rectifying meters and consumption in our restaurants 
in order to obtain a more well-defined baseline for measuring our consumption. 
We were constantly in communication with operations to keep our employees 
aware of the importance of rational water use.

In 2016 we consumed 2.75 million cubic meters of water, and reduced this to 
2.91million cubic meters in 2017. 

INPUTS
[G4-EN27]
We  are  making  an  effort  to  build  awareness  among  our  vendors  about  the 
importance of reducing energy consumption and emissions in manufacturing 
and  logistics  processes,  asking  them  to  conduct  a  lifecycle  analysis.  These 
actions  are  being  counted  in  the  energy  performance  evaluation  and  in  the 
implementation of sustainable best practices in the year 2018.

* Data on water management performance corresponds to our operations in Mexico 
   and Spain, equivalent to 84% of total operations.

84     ANNUAL REPORT

     ALSEA   2017     85

Ethics and
corporate
governance

At Alsea, we are committed to our vision and our purpose of creating 
value for our shareholders, employees, guests and the communities where 
we operate.  To achieve this, we follow the strictest guidelines on ethics, 
accountability, corporate governance and protection of human rights.

Ethics
Creating  an  extraordinary  experience  for  our  guests  and  promoting  the 
advancement  of  our  employees  is  an  everyday  task  for  Alsea.  I  doing  so  we 
operate in accordance with our values: Winning Attitude, Engaged Leadership, 
Surprising Service, Emphasis on Collaboration, and Attention to Detail.

The basis of this conduct is our Code of Ethics which, in line with Alsea’s strategic 
proposal, is our highest guide for making decisions aimed at value creation.

The Code of Ethics applies across all of our operations and around the world, 
in other words, in every country where we are present, and extending to all our 
stakeholders: guests, employees and vendors.  

In  our  onboarding  program,  all  employees  learn  about  our  Code  of  Ethics  and 
how the “Right Line” hotline works.

We also have an Ethics Committee created to keep track of possible situations 
that might endanger our employees, Brands or the company in general, resulting 
from violations of the established laws and regulations.

Alsea  has  a  principle  of  political  neutrality,  and  we  therefore  do  not  make 
donations or provide any sort of funding to political parties.

Equal
opportunities

Conflicts of 
Interest

Policy against 
gifts

Guest treat-
ment

Confidentiality

Harass-
ment-free 
workplace

Care for 
our tools

C o de of

Environ-
mental 
care

Anti-fraud 
measures

E

TH I

S

C

Transparent 
business 
practices

Compliance with 
laws and 
regulations

Job security

Línea Correcta
In  keeping  with  our  ethical  culture,  we  have  a  whistleblowers’  hotline  called 
“Línea Correcta” (right line), where we receive confidential complaints from our 
employees and vendors who feel they have witnessed or experienced an unfair 
or dishonest treatment in their relationship with the company.

In 2017, we received 784 complaints and addressed 92% of them in the year, 
18.5% more than the cases we handled in 2016.

For more information on our Code of Ethics, visit: 
http://www.alsea.net/relacion-con-inversionistas/codigo-de-etica 

Anti-corruption culture
We have an Internal Control area that handles risk management responsibilities 
and  keeps  track  of  activities  to  avoid  any  acts  of  corruption  and  ensure  that 
hotline complaints are heard and addressed.

We have a training program for our employees that reinforces their understanding 
of the Code of Ethics and anti-corruption issues. The program is an online course 
at the end of which each participant must sign in agreement.

Data protection
We  introduced  security  measures  for  handling  personal  data,  aware  of  the 
potential  risks  to  its  confidentiality,  integrity  and  availability,  in  keeping  with 
current laws and regulations on this matter.

We manage these measures by assigning someone to be responsible for every 
external  point  of  contact,  and  we  keep  them  trained  through  work  plans  and 
continuous improvement processes.

Thanks  to  these  measures,  we  have  had  no  problems  with  situations  of  this 
kind;  we  will  nevertheless  continue  working  to  complement  and  improve  our 
monitoring of the personal data protection management systems for our Brands, 
plants, distribution centers and corporate offices.

Organizational structure

Audit 
Committee

Board of Directors

Alberto Torrado
Chairman

Corporate Practices
Committee

Mario Sánchez
Director of
Internal Auditing

Renzo Casillo
Chief Executive Officer 
Alsea

Gerardo Rojas
Director
Alsea Mexico

Daniel González
Director de
Planeación Estratégica

Federico Tejado
Director
Alsea Internacional

Salvador Aponte
Director 
of Technology

Rafael Contreras
Director of 
Administration 
and Finance

María del Socorro
Guajardo
Director of Human 
Resources

Santiago Blanco
Director of Share 
Services and 
Marketing

Cesáreo Carvajal
Director of Security 
and Government
Relations

86     ANNUAL REPORT

     ALSEA   2017     87

Ethics andBoard of Directors

Corporate Practices Committee

Our Board of Directors has 12 members, six of which are outside members, and 
this  year  we  welcomed  our  first  woman  to  the  board  as  an  outside  member.  
Meetings of the Board of Directors may be called to order with a quorum of at 
least 25% of members present.

The Board Member compensation system is fixed, and is calculated on the basis 
of meetings attended and committees to which the member belongs, in addition 
to his or her participation in deliberations and the efficiency of decisions made.

There  are  two  intermediate  administrative  bodies,  made  up  of  outside  Board 
Members, who assist the Board of Directors in its duties.  The Executive chairman 
of the Board is Alberto Torrado Martínez, a related equity board member.

Julio Gutiérrez
Chairman

Cosme Torrado
Member

León Kraig
Member

Adriana Noreña
Member

Elizabeth Garrido
Secretary (non member)

Alberto Torrado
Executive Chairman

Equity Board Members

Alberto Torrado
Chairman of the Board

Cosme Torrado
Member

Armando Torrado
Member

Fabián Gosselin
Member

Federico Tejado
Member

León Kraig
Director and Partner, 
Ignia Partners, LLC

Adriana Noreña
Vice President, Google Spanish 
Speaking Latin America

Raúl Méndez
President of Green River 
Group

Julio Gutiérrez
President, 
Grupo Metis

Consejeros Independientes

Iván Moguel
Partner, Chévez Ruiz 
Zamarripa y Cía, S.C.

Steven J. Quamme
Co-founder, 
Cartica

Related Board Member

Pablo Torrado
Project Manager, Starbucks 
Coffee Company

Technical Secretary

Xavier Mangino
Díaz de Rivera
y Mangino, S.C.

Duties and responsibilities

• Suggest  criteria  to  the  Board  of  Directors  for 
appointing  or  dismissing  the  Chief  Executive 
Officer or other senior executives of the company.
• Propose to the Board of Directors the criteria for 
evaluating and compensating the Chief Executive 
Officer and other senior executives of the company.
• Recommend  criteria  to  the  Board  of  Directors 
for  severance  payments  to  made  to  the  Chief 
Executive Officer or other senior executives of the 
company.

• Recommend  criteria  for  compensation  to  Board 

Members.

• Analyze  the  Chief  Executive  Officer’s  proposal 
for 

structure  and 

criteria 

regarding 
compensating employees.

the 

• Analyze and present to the Board for its approval 
the  statement  that  the  company  is  a  socially 
responsible  corporation,  the  Code  of  Ethics,  and 
the  whistleblower  system  and  principle  of  non-
reprisal.

• Analyze  and  propose  to  the  Board  of  Directors 
a  formal  succession  plan  for  the  Chief  Executive 
Officer or other senior executives of the company, 
and ensure that the plan is followed.

• Study  and  propose  to  the  Board  of  Directors  a 
strategic  vision  for  the  company  to  ensure  its 
stability and permanence over time.

• Analyze  the  general  guidelines  presented  by  the 
CEO  to  determine  the  company’s  strategic  plan 
and follow up on its implementation.

• Evaluate 

investment  and  financing  policies 
proposed by the CEO and provide an opinion to the 
Board of Directors.

• Provide an opinion on the premises for the annual 
budget presented by the CEO and follow up on its 
application, as well as the control system.

• Evaluate the mechanisms presented by the general 
identify,  analyze,  administer 
management  to 
and  control  the  risks  affecting  the  company  and 
provide an opinion to the Board of Directors.

• Evaluate  the  criteria  given  by  the  CEO  for 
disclosing  the  risks  affecting  the  company  and 
provide an opinion to the Board of Directors.

* Consejo de Administración y Comités conformados a Diciembre de 2017

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Audit Committee

Iván Moguel
Chairman

Julio Gutiérrez
Member

Raúl Méndez
Member

Elizabeth Garrido
Secretary

Duties and responsibilities

• Recommend candidates to the Board of Directors 
for  external  auditors  of  the  company,  hiring 
conditions  and  scope  of  their  professional  work, 
and oversee their execution

• Serve  as  a  channel  for  communication  between 
the  Board  of  Directors  and  the  external  auditors, 
and ensure the independent and objectivity of the 
latter.

• Review  the  work  program,  letter  of  observations 
and internal and external audit reports and inform 
the Board of Directors of the results.

• Meet regularly with internal and external auditors 
without  the  presence  of  company  executives  to 
hear  their  comments  and  observations  on  the 
progress of their work.

• Provide  an  opinion  to  the  Board  of  Directors 
regarding  the  policies  and  criteria  used 
in 
preparing  the  financial 
information,  and  the 
process of issuing it, ensuring its reliability, quality 
and transparency.

• Help  define  the  general  guidelines  for  internal 
control  and  internal  audit  and  evaluate  their 
effectiveness.

• Check that the mechanisms established to control 
the risks affecting the company are duly followed.
• Coordinate  the  work  of  the  internal  auditor  and 

statutory auditor, if one is appointed.

• Help  establish  policies  for  transactions  with 

related parties.

• Analyze  and  evaluate  transactions  with  related 
parties  and  provide  a  recommendation  to  the 
Board of Directors.

• Decide on the hiring of outside experts to provide 
an  opinion  on  the  transactions  with  related 
parties or other matters that may be useful to the 
committee in its duties.

• Verify compliance with the Code of Ethics and the 
whistleblower system and principle of non-reprisal.
in  analyzing 

• Assist  the  Board  of  Directors 

contingency and data recovery plans.

• Ensure  that  the  necessary  mechanisms  are  in 
place  to  ensure  that  the  company  complies  with 
various legal provisions.

Institutions in which 
Alsea participates 

American Chamber of Commerce of Mexico
Asociación Mexicana de Comunicadores Organizacionales, A.C.
Asociación Nacional de Tiendas de Autoservicio y Departamentales, A.C, (ANTAD)
Cámara Nacional de la Industria de Restaurantes y Alimentos Condimentados (CANIRAC)
Centro Mexicano para la Filantropía, A.C. (CEMEFI)
Confederación Patronal de la República Mexicana (COPARMEX)
ConMéxico
Consejo Coordinador Empresarial (CEE)
Consejo de la Comunicación, A.C. (CC)
Consejo Mexicano de Negocios, A.C.
Grupo Dicares, A.C.
Mexicanos vs Corrupción e Impunidad, A.C.
Movimiento por una Vida Saludable (MOVISA)
United Nations Global Compact

As part of our 
commitment to a better 
future for all, we adhere 
to the Principles of the 
UN Global Compact and 
Sustainable 
Development Goals.

Principles of the United Nations 
Global Compact

Human
Rights

Labor
Aspects

Environment

Anti-Corruption

Principle 1: 
Companies should 
support and respect 
the protection of 
internationally 
proclaimed human 
rights within their area 
of influence.

Principle 3: 
Businesses should 
uphold the freedom of 
association and the 
effective recognition of 
the right to collective 
bargaining.

Principle 7:  
Businesses 
should maintain a 
precautionary approach 
to environmental 
challenges.

Principle 10: 
Businesses should work 
against corruption in 
all its forms, including 
extortion and bribery.

Principle 2: 
Companies should make 
sure that they are not 
complicit in human 
rights abuses.

Principle 4:  
Business should support 
the elimination of all 
forms of forced and 
compulsory labor.

Principle 8: 
Businesses should 
undertake initiatives 
to promote greater 
environmental 
responsibility.

Principle 9:  
Businesses should 
encourage the 
development 
and diffusion of 
environmentally friendly 
technologies.

Principle 5: 
Business should support 
the effective abolition 
of child labor.

Principle 6: 
Business should 
support the elimination 
of discrimination 
in employment and 
occupation.

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Annual Report  
of the Corporate Practices Committee 
to the Board of Directors of Alsea, S.A.B. de C.B.:

Mexico City, February 26, 2018

In keeping with Articles 42 and 43 of the Securities Market Act, and on behalf of the Corporate 
Practices Committee, I hereby present the report on the Committee’s activities during the year 
ended December 31, 2017. In carrying out our work, we have followed the recommendations of 
the Code of Best Corporate Practices.

To analyze the material results of the Company, the Committee held meetings as necessary to 
ensure proper follow-up on the agreements reached in pursuit of its duties, inviting any officers of 
the Company it deemed appropriate to attend.

To fulfill its responsibilities, this Committee carried out the following activities: 

1.  During the period covered by this report, we received no requests for exemption as established 
in article 8, section III point f) of the Securities Market Act, so no recommendation in this 
regard was necessary.

2.  The quarterly and year-to-date results of the 2017 Market Liquidity Plan were presented.

3.  We received the updated shareholder cost calculation for the close of each quarter of 2017, 

using the methodology authorized by the Board of Directors.

4.  We received a quarterly summary of transactions that were carried out to hedge risk through 
exchange-rate forwards (peso-dollar) during the year. These transactions were performed as 
authorized, in other words, in order to hedge the exchange-rate risk of Company operations 
based on the authorized budget.

5.  We  received  the  2018-2022  Strategic  Plan  and  recommended  that  it  be  presented  to  the 

Board for approval.

6.  Together  with  management,  we  reviewed  the  bank  financing  strategy,  the  corresponding 
hedging of long-term loans, and compliance with any covenants assumed by the Company.

7.  We  reviewed  the  draft  of  the  2017  budget  and  recommended  that  it  be  presented  to  the 

Board for approval.

8.  We  supervised  the  compensation  plan  for  key  executives,  and  recommended  that  it  be 

presented to the Board for approval.

9.  We were informed of the succession and talent development plans for senior executives.

10. We received the results of the performance evaluations of key executives in 2017.

11. We  received  the  2017  compensation  strategy  prepared  by  the  Corporate  Human  Resource 
Department for the various levels of management, and recommended that the Board approve it.

12. The  Office  of  the  Chief  Executive  Officer  informed  us  of  adjustments  to  the  company’s 

organizational structure.

13. In each and every meeting of the Board of Directors, we presented a report on the activities 
of the Corporate Practices Committee and recommended it to the Board for ratification and/
or approval, as necessary. 

Finally, I would like to comment that during the activities carried out by this committee, including 
preparation of this report, we have at all times been informed of and taken into consideration the 
viewpoint of key executives, which did not differ from our own to any material extent.

Corporate Practices Committee
Julio Gutiérrez Mercadillo
Chairman

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Annual Report by 
the Audit Committee  
to the Board of Directors of Alsea, S.A.B. de C.V.:

Mexico City, February 26th, 2018

In keeping with Articles 42 and 43 of the Securities Market Act and the Audit Committee Regula-
tions, I hereby present this report of this committee’s activities during the year ended December 
31, 2017.  In carrying out our work, we have followed the recommendations of the Code of Best 
Corporate Practices and the work program that was drawn up based on the Committee Regula-
tions. We met at least each quarter to carry out the following activities: 

I.  RISK EVALUATION.

We reviewed, in conjunction with the Board of Directors and the External Auditors, critical risk 
factors that could affect the Company’s operations, ensuring that these risks were appropri-
ately identified and managed.

II. INTERNAL CONTROL.
We ascertained that the Board of Directors, in accordance with its responsibilities in the area 
of internal control, had established all the necessary processes and policies. We also followed 
up on the comments and observations made by the Internal and External Auditors during the 
course of their work.

III.  EXTERNAL AUDITS.

We  recommended  that  the  Board  of  Directors  hire  Auditors  that  were  independent  of  the 
Group and its subsidiaries for the 2016 fiscal year. To this end, we ascertained the indepen-
dence of the auditors hired as well as their compliance with all legal requirements. We ana-
lyzed, in conjunction with the Auditors, their approach and their audit program.

We maintained constant and direct communication with them in order to learn of their prog-
ress and any observations and comments they might have regarding their review of the annual 
financial statements. We were informed promptly of their conclusions and reports regarding 
the annual financial statements, and followed up on the observations and recommendations 
they made during the audit process.

We authorized the fees paid to the external auditors for the audit and other permitted ser-
vices, ensuring that these payments did not compromise the firm’s independence. Taking into 
account  the  opinion  of  the  Board  of  Directors,  we  evaluated  their  services  in  the  previous 
year, and we began the evaluation process corresponding to fiscal year 2017.

 IV. INTERNAL AUDIT

In order to maintain its independence and objectivity, the Internal Auditing area reports func-
tionally to the Audit Committee.

At the appropriate time, we reviewed and authorized the annual work program. To draft this 
program, the Internal Auditing area assisted in identifying risks, setting up and verifying con-
trol measures.

We received regular reports regarding progress against  the working agenda, in addition to 
any changes that may have been made, and the reason for said changes.

We followed up on observations and suggestions presented, and ensured they were promptly 
addressed.

V.  FINANCIAL INFORMATION, ACCOUNTING POLICIES AND THIRD PARTY REPORTS

We reviewed the process for preparing the company’s quarterly and annual financial state-
ments together with the persons responsible for this process, and recommend that the Board 
of Directors approve and authorize publication of these statements.  As part of this process, 
we took into account the opinion and observations of the independent auditors and ascer-
tained that the accounting and reporting criteria and policies used by Management in prepar-
ing the financial formation were appropriate and sufficient and had been applied in a manner 
consistent with the preceding fiscal year. As a result, the information presented by Manage-
ment reasonably reflects the financial position, operating results, cash flow and changes in 
financial position for the Company, in the year ended December 31, 2017. 

We also reviewed the quarterly reports prepared by Management for presentation to share-
holders and the general public, ensuring that they were prepared in accordance with Interna-
tional Financial Reporting Standards (IFRS) and using the same accounting criteria applied to 
prepare the annual information. We were able to verify that there is a comprehensive process 
in place that provides reasonable certainty as to their content. In each case, we concluded 
with a recommendation that the Board authorize these reports for publication.

VI.  COMPLIANCE, LEGAL ISSUES AND CONTINGENCIES

We confirmed the existence and reliability of the control measures established by the Compa-
ny in order to ensure compliance with the various legal provisions governing it, ensuring that 
they were adequately disclosed in the financial report.

We regularly reviewed the Company’s tax, legal and labor contingencies; the efficacy of the 
procedure for identifying and tracking these contingencies; and their appropriate disclosure 
and recording. Four tax contingencies were identified, along with 2 legal matters that were 
initiated in and have been reported since (2014 and 2015), and one new tax issue. All of these 
were monitored closely and on a timely basis in fiscal year 2017:

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a) 

b) 

c) 

d) 

e) 

In 2014, the Mexico City Ministry of Finance ruled that Italcafé S.A. de C.V. was liable for 
back taxes in fiscal year 2010 stemming from deposits made to its bank accounts as a 
result of the operation of a number of restaurants owned by Grupo Amigos de San Ángel, 
S.A. de C.V.; even though that income was generated by this latter company, which should 
assume all all corresponding fiscal obligations. This case is currently being studied by the 
District Attorney’s Office in Mexico City.

In 2014, the federal tax authorities (SAT) initiated two procedures to establish onerous 
effect and thus repeal rulings issued in favor of Distribuidora e Importadora Alsea, S.A. de 
C.V. (DIA) and Café Sirena, S. de R.L. de C.V. (Café Sirena), authorizing the application of 
a 0% VAT rate on sandwiches (during fiscal years 2010, 2011, 2012 and 2013). The Sixth 
Collegiate court in Administrative Matters of the First Circuit, which was assigned the 
Café Sirena case for studying and drafting the proposed ruling, estimates that given the 
complexity of the matter, it may still take a number of months more to reach a conclusion.

f) 

In  October  2015,  the  Federal  Economic  Competition  Commission  (COFECE)  imposed  a 
fine  of  MXN  25,694,356.95  on  Alsea,  stating  that  it  should  have  been  notified  Alsea’s 
acquisition of 25% of Grupo Axo before that transaction was closed.

Alsea  appealed  this  ruling,  with  the  resolution  and  obtained  a  writ  of  constitutional 
protection  (amparo)  in  December  2016.  The  ruling  of  the  amparo  judge  was  in  turn 
appealed, a process which is still on-going.
In November 2015, COFECE imposed a fine of MXN $20,461,393.65 on Alsea, arguing 
non-compliance  with  the  obligation  to  include  a  non-exclusivity  clause  in  some  lease 
contracts in shopping malls.

g) 

Alsea also appealed this ruling, and in December 2017 the final ruling was handed down in 
this case, confirming the original decision in Alsea’s favor and requiring COFECE to issue 
a new ruling.

A ruling against the company in the DIA case was handed down by the Plenary Session 
of the Federal Court of Administrative Justice on November 15, 2017, but the Company 
intends to file the appropriate appeals. 

The new ruling issued by COFECE imposed a lower fine of MXN 13.6 million pesos.  Alsea 
does not believe this new ruling complies with the order of the Collegiate Court, and his 
filed for a new writ of amparo against it.

In  2015,  the  federal  tax  authorities  (SAT)  began  a  review  of  the  Company’s  2013  tax 
return in order to verify the Group’s Fiscal Consolidation. In October 2016, the SAT issued 
observations, on which the Company sought the appropriate clarifications. The applicable 
observations included some relating to subsidiary companies’ tax losses. The necessary 
corrections were made in the month of May 2017 and the SAT issued its final opinion with 
no further observations.

In March 2016, the SAT conducted an on-site audit of the business addresses of Grupo 
Amigos de San Ángel, S.A. de C.V. (GASA) and Italcafe S.A. de C.V. (Italcafe) for information 
on fiscal years 2010 and 2011, respectively. In November, the last partial reports were 
issued, finding outstanding tax charges of MXN 55.2 million pesos, relating to unidentified 
deposits,  in  the  opinion  of  the  authorities.  Additional  information  was  submitted  in 
December in order to clarify and refute those findings.  In addition, a Conclusive Ruling 
was requested from the Taxpayer Advocacy Agency (PRODECON), a proceeding that is 
still under way.

In December 2017, the federal tax authorities (SAT) began a new audit of Alsea, S.A. de 
C.B. (Alsea) in connection with its tax returns for fiscal year 2015.  This was the product of 
a sequential inspection begun against the Public Accountant who audited those results for 
tax purposes.  An official notice was received from the SAT advising the company that the 
information presented by that Public Accountant  regarding his review was insufficient 
to  complete  the  review.  The  company  promptly  and  fully  responded  to  the  request  for 
additional information.

VII. ADMINISTRATIVE ASPECTS.

We organized regular meetings with Management, to remain abreast of the Company’s prog-
ress,  its  activities  and  all  relevant  and  unusual  events.  We  also  met  with  the  internal  and 
external Auditors to discuss their progress and learn of any limitations they may have en-
countered and facilitate any private communication they wish to have with the Committee.

In cases where we deemed appropriate, we requested the support and opinion of independent 
experts. We were not made aware of any possible significant acts of non-compliance with 
operational policies, the internal control system or financial reporting policies.

We held executive meetings exclusively with Committee members, during which we developed 
agreements and recommendations for the Board of Directors.

The Chairman of the Audit Committee issued quarterly reports on the Committee’s activities 
to the Board of Directors.

The  work  we  carried  out  was  duly  documented  in  minutes  prepared  during  each  meeting, 
which were then promptly reviewed and authorized by the members of the Committee.

Sincerely,

Ivan Moguel Kuri, C.P.A.
Chairman of the Audit Committee

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Alsea, S.A.B. de C.V. and Subsidiaries

Independent Auditors’ Report  
and Consolidated Financial Statements 
for 2017, 2016 and 2015

Contents 

Independent Auditors’ Report 

Consolidated Statements of Financial Position  

Consolidated Statements of Income 

Consolidated Statements of Other Comprehensive Income 

Consolidated Statements of Changes in Stockholders’ Equity 

Consolidated Statements of Cash Flows 

Notes to the Consolidated Financial Statements 

Page

100

106

108

109

110

112

114

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Independent 
Auditors’ Report  
to the Board of Directors and Stockholders 
of Alsea, S.A.B. de C.V.

Opinion 
We have audited the accompanying consolidated financial statements of Alsea, S.A.B. de C.V. and 
Subsidiaries (the Entity), which comprise the consolidated statements of financial position as of 
December 31, 2017, 2016 and 2015, and the consolidated statements of income, consolidated 
statements of other comprehensive income, consolidated statements of changes in stockholders’ 
equity  and  consolidated  statements  of  cash  flows  for  the  years  then  ended,  and  notes  to  the 
financial statements, including a summary of significant accounting policies.

In our opinion, the accompanying consolidated financial statements present fairly, in all material 
respects,  the  consolidated  financial  position  of  Alsea,  S.A.B.  de  C.V.  and  subsidiaries  as  of 
December 31, 2017, 2016 and 2015, and their financial performance and their cash flows for the 
years then ended in accordance with International Financial Reporting Standards (IFRSs), issued 
by the International Accounting Standards Board.

Basis for Opinion
We  conducted  our  audits  in  accordance  with  International  Standards  on  Auditing  (ISA).  Our 
responsibilities under those standards are further described in the Auditors’ responsibilities for 
the audit of the financial statements section of our report. We are independent of the Entity in 
accordance  with  the International Ethics Standards Board for Accountants’ Code of Ethics for 
Professional Accountants (IESBA Code) together with the Code of Ethics issued by the Mexican 
Institute of Public Accountants (IMCP Code), and we have fulfilled our other ethical responsibilities 
in accordance with the IESBA Code and with the IMCP Code. We believe that the audit evidence 
we have obtained is sufficient and appropriate to provide a basis for our opinion. 

Key Audit Matters 
Key audit matters are those which, according to our professional judgment, have the greatest 
significance for our audit of the consolidated financial statements of the current period. They have 
been handled within the context of our audit of the consolidated financial statements taken as a 
whole and the formation of our opinion in this regard. Accordingly, we do not express a separate 
opinion on these matters. We have decided that the issues described below constitute the key 
audit matters that must be included in our report.

Impairment of Long-Lived Assets 
The Entity has determined that the smallest cash generating units are its stores. It has developed 
financial  and  operating  performance  indicators  for  each  of  its  stores  and  performs  an  annual 
study to identify indications of impairment. If necessary, it also performs an impairment analysis 
according to IAS 36, Impairment of Assets (“IAS 36”), in which discounted future cash flows are 
calculated to ascertain whether the value of assets has become impaired. However, a risk exists 
whereby the assumptions utilized by management to calculate future cash flows may not be fair 
based on current conditions and those prevailing in the foreseeable future.

The audit procedures we applied to cover the risk of the impairment of long-lived assets include 
the following:

The  application  of  internal  control  and  substantive  tests,  in  which  we  performed  a  detailed 
review of projected income and expenses and, on this basis, discounted future cash flows. We 
also  verified,  according  to  our  knowledge  of  the  business  and  historical  audited  information, 
the  regularization  of  any  nonrecurring  effect,  so  as  to  avoid  considering  these  effects  in  the 
projections. We evaluated the fairness of the discount rate utilized by management, for which 
purpose we requested support from our firm’s experts. The results derived from the application of 
our audit tests were reasonable.

As  discussed  in  Note  3j  to  the  consolidated  financial  statements,  the  Entity  has  not  identified 
impairment effects which, at December 31, 2017, might have required adjustments to the values 
of long-lived assets.

Goodwill and Other Intangible Assets 
Given the importance of the goodwill balance and continued economic uncertainty, when necessary, 
it is important to ensure that goodwill is adequately reviewed to identify potential impairment.

The determination as to whether the book value of goodwill is recoverable requires the Entity’s 
management  to  make  significant  estimates  regarding  future  cash  flows,  discount  rates  and 
growth based on its opinion regarding future business perspectives.

In our capacity as auditors, we have analyzed the assumptions utilized in the impairment model, 
specifically including cash flow projections, discount rates and long-term rate growth. The key 
assumptions used to estimate cash flows in the Entity’s impairment tests are those related to 
the growth of revenues and the operating margin.

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Our fair value valuation specialists assisted us by preparing an independent evaluation of the 
discount rates and methodology used to prepare the impairment testing model, together with 
the  utilized  market  multiple  estimates.  We  also  tested  the  completeness  and  accuracy  of  the 
impairment model.

The  results  of  our  audit  tests  were  reasonable  and  we  agree  that  the  utilized  assumptions, 
including  the  discount  rate  and  the  goodwill  impairment  amount  recorded  for  the  year,  are 
appropriate.

As discussed in Notes 3l and Note 16 to the consolidated financial statements, the Entity has 
identified  impairment  effects  on  La  Vaca  Argentina  and  Il  Tempietto  Brands  as  of  December 
31, 2017, which have required adjustments to the values of long-lived assets for an amount of 
$3,270, and $377, respectively.

Noncontrolling Interest Purchase Option 
In October 2014, the Entity acquired Grupo Zena; as a result of this transaction, it is entitled to 
acquire the noncontrolling interest held by other investors four years after the acquisition date. 
In conformity with IAS 32, Financial Instruments, the current value of the estimated debt that 
will be settled when the purchase option is exercised according to contractual clauses must be 
recorded. The initial recognition of this debt must be applied to a supplementary capital account; 
each year, its revaluation affects the result of the year. 

The  audit  procedures  we  applied  to  cover  the  risk  derived  from  the  noncontrolling  interest 
purchase option included the following: 

Review the determination of the current value of the estimated debt prepared by management; 
confirm that this amount is correctly recorded in accounting so as to recognize the revaluation of 
the financial liability, and review the disclosures included in Note 19 to the consolidated financial 
statements. The results of our audit rests were reasonable.

Information Other Than the Consolidated Financial Statements and Auditors’ Report
Management is responsible for the other information, which is composed by the data forming 
part of the annual report, which includes the consolidated financial statements and our audit 
report. 

Our opinion regarding the consolidated financial statements does not cover the other information 
and we do not give any assurance in this regard.

In  relation  to  our  audit  of  the  consolidated  financial  statements,  our  responsibility  involves 
reading the other information and considering whether it is materially inconsistent with the 
consolidated financial statements, the knowledge we obtained during the audit or whether it 
appears to contain material misstatement. If, based on the work we perform, we conclude that 
the other information contains material misstatement, we would have to report the situation. 
However, we have nothing to report in this regard.

Other Matter
The accompanying consolidated financial statements have been translated into English for the 
convenience of readers. 

Responsibilities  of  Management  and  Those  Charged  with  Governance  for  the 
Consolidated Financial Statements 
Management  is  responsible  for  the  preparation  and  fair  presentation  of  the  accompanying 
consolidated  financial  statements  in  accordance  with  IFRSs,  and  for  such  internal  control  as 
management determines is necessary to enable the preparation of financial statements that are 
free from material misstatement, whether due to fraud or error.

In preparing the consolidated financial statements, management is responsible for assessing the 
Entity´s ability to continue as a going concern, disclosing, as applicable, matters related to going 
concern and using the going concern basis of accounting unless management either intends to 
liquidate the Entity or to cease operations, or has no realistic alternative but to do so.

Those charged with governance are responsible for overseeing the Entity´s financial reporting 
process.

Auditors’ Responsibilities for the Audit of the Consolidated Financial Statements
Our objectives are to obtain reasonable assurance about whether the consolidated financial 
statements as a whole are free from material misstatement, whether due to fraud or error, 
and to issue an auditors’ report that includes our opinion. Reasonable assurance is a high level 
of  assurance,  but  is  not  a  guarantee  that  an  audit  conducted  in  accordance  with  ISAs  will 
always detect a material misstatement when it exists. Misstatements can arise from fraud or 
error and are considered material if, individually or in the aggregate, they could reasonably be 
expected to influence the economic decisions of users taken on the basis of these consolidated 
financial statements.

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As  part  of  an  audit  in  accordance  with  ISA’s,  we  exercise  professional  judgment  and  maintain 
professional skepticism throughout the audit. We also: 

-  

 Identify and asses the risks of material misstatement of the consolidated financial statements, 
whether  due  to  fraud  or  error,  design  and  perform  audit  procedures  responsive  to  those 
risks, and obtain audit evidence that is sufficient and appropriate to provide a basis for our 
opinion. The risk of not detecting a material misstatement resulting from fraud is higher than 
for  one  resulting  from  error,  as  fraud  may  involve  collusion,  forgery,  intentional  omissions, 
misrepresentations, or override of internal control.

 -  Obtain  an  understanding  of  internal  control  relevant  to  the  audit  in  order  to  design  audit 
procedures that are appropriate in the circumstances, but not for the purpose of expressing 
an opinion on the effectiveness of the Entity’s internal control.

 - 

 - 

 Evaluate  the  appropriateness  of  accounting  policies  used  and  the  reasonableness  of 
accounting estimates and related disclosures made by management.

 Conclude  on  the  appropriateness  of  management´s  use  of  the  going  concern  basis  of 
accounting and, based on the audit evidence obtained, whether a material uncertainty exists 
related  to  events  or  conditions  that  may  cast  significant  doubt  on  the  Entity’s  ability  to 
continue as a going concern. If we conclude that a material uncertainty exists, we are required 
to draw attention in our auditors’ report to the related disclosures in the consolidated financial 
statements or, if such disclosures are inadequate, to modify our opinion. Our conclusions are 
based on the audit evidence obtained up to the date of our auditors’ report. However, future 
events or conditions may cause the Entity to cease to continue as a going concern.

 - 

 Evaluate  the  overall  presentation,  structure  and  content  of  the  consolidated  financial 
statements,  including  the  disclosures,  and  whether  the  consolidated  financial  statements 
represent the underlying transactions and events in a manner that achieves fair presentation.

 -  Obtenemos  evidencia  suficiente  y  adecuada  en  relación  con  la  información  financiera  de 
las entidades o actividades empresariales dentro de la Entidad para expresar una opinión 
sobre los estados financieros consolidados. Somos responsables de la dirección, supervisión 
y realización de la auditoría de la Entidad. Somos los únicos responsables de nuestra opinión 
de auditoría.

 - 

 Obtain  sufficient  appropriate  audit  evidence  regarding  the  financial  information  of  the 
entities or business activities within the Entity to express an opinion on the consolidated 
financial statements. We are responsible for the direction, supervision and performance of 
the group audit. We remain solely responsible for our audit opinion.

We  communicate  with  those  charged  with  governance  regarding,  among  other  matters,  the 
planned  scope  and  timing  of  the  audit  and  significant  audit  findings,  including  any  significant 
deficiencies in internal control that we identify during our audit.

We also provided the Entity’s corporate governance officers with a declaration to the effect that 
we have fulfilled applicable ethical requirements regarding our independence and have reported 
all the relations and other issues that could be reasonably be expected to affect our independence 
and, when applicable, the respective safeguards.

The  issues  we  have  reported  to  the  Entity’s  governance  officers  include  the  matters  that  we 
consider to have the greatest significance for the audit of the consolidated financial statements 
of the current period and which, accordingly, are classified as key audit matters. We have described 
these matters in this audit report, unless legal or regulatory provisions prevent them from being 
disclosed or, under extremely infrequent circumstances, we conclude that a given matter should 
be excluded from our report because we can fairly expect that the resulting adverse consequences 
will exceed any possible benefits as regards the public interest.

Galaz, Yamazaki, Ruiz Urquiza, S.C.
Member of Deloitte Touche Tohmatsu Limited

C.P.C. Juan Carlos Reynoso Degollado
Mexico City, Mexico
March 9, 2018

104     ANNUAL REPORT

     ALSEA   2017     105

Alsea, S.A.B. de C.V. and Subsidiaries
Consolidated Statements of Financial Position
At December 31, 2017, 2016 and 2015
(Figures in thousands of Mexican pesos)

Assets
Current assets

NotEs

2017

2016

2015

Cash and cash equivalents 
Customers, net 
Value-added tax and other recoverable 

6 $
7

1,540,403 $
920,264
358,222

2,547,842 $
708,380
363,120

1,195,814
639,943
205,453

264,910
1,377,981
-

322,386
4,006,487

330,324
2,009,779
87,236

411,563
5,657,791

245,258
1,575,363
-

402,190
5,842,153

taxes

Other accounts receivable
Inventories, net 
Non-current assets classified as held 

for sale

Advance payments 

Total current assets

Long-term assets
Guarantee deposits
Investment in shares of associated 

companies 

Store equipment, leasehold improve-

ments and property, net  

Intangible assets, net 
Deferred income taxes

Total long-term assets

Total assets

8

9

14

10

414,909
-

362,618
1,035,975

384,328
922,962

15,772,479

13,673,445

11,137,776

11 and 16
20

15,358,006
2,348,434
33,893,828
39,551,619 $

15,215,336
2,068,996
32,356,370
38,198,523 $

14,691,004
1,710,943
28,847,013
32,853,500

$

Liabilities and stockholders’ equity
Current liabilities

NotEs

2017

2016

2015

Current maturities of long-term debt 
Current maturities of financial lease 

17 $
12

1,087,466
6,799

$

1,107,238
6,799

$

734,824
7,190

liabilities

Suppliers
Accounts payable and accrued liabil-

ities

3,960,806
1,018,691

3,901,972
909,156

3,013,091
635,802

Accrued expenses and employee 

3,195,217

2,531,885

1,713,496

19

20

17

12
19

18

20
20
21

23

19 and 23

benefits  

Put option of non-controlling interest
Income taxes 
Taxes arising from tax consolidation

Total current liabilities

Long-term liabilities

Long-term debt, not including current 

maturities 

Non-current financial lease liabilities
Obligation under put option of 

non-controlling interest

Debt instruments 
Other liabilities
Taxes arising from tax consolidation
Deferred income taxes
Employee retirement benefits 
Total long-term liabilities
Total liabilities

Stockholders’ equity 

Capital stock
Premium on share issue
Retained earnings 
Reserve for repurchase of shares
Reserve for obligation under put op-
tion of non-controlling interest
Other comprehensive income items
Stockholders' equity attributable to 

the controlling interest
Non-controlling interest

Total stockholders’ equity

3,280,064
125,512
19,892
12,694,447

-
289,484
22,946
8,769,480

-
139,118
31,893
6,275,414

6,693,454

9,743,806

5,018,722

294,644
-

6,980,452
122,711
-
1,966,100
196,685
16,254,046
28,948,493

475,869
8,625,720
3,607,287
260,384
(2,673,053)

(814,647)
9,481,560

300,835
3,185,096

3,988,845
67,524
18,846
1,887,473
109,166
19,301,591
28,071,071

476,599
8,625,720
3,123,193
320,231
(2,673,053)

(758,686)
9,114,004

24

1,121,566
10,603,126

1,013,448
10,127,452

307,140
2,777,328

6,479,795
73,272
39,755
1,925,337
108,586
16,729,935 
23,005,349 

478,203
8,613,587
2,748,469
517,629
(2,673,053)

(736,604)
8,948,231

899,920
9,848,151

See accompanying notes to the consolidated financial statements. 

Total liabilities and stockholders’ equity

$

39,551,619

$

38,198,523

$

32,853,500 

106     ANNUAL REPORT

     ALSEA   2017     107

 
Alsea, S.A.B. de C.V. and Subsidiaries
Consolidated Statements of Income 
For the years ended December 31, 2017, 2016 and 2015
(Figures in thousands of Mexican pesos)

Alsea, S.A.B. de C.V. and Subsidiaries
Consolidated Statements 
of Other Comprehensive Income
For the years ended December 31, 2017, 2016 and 2015
(Figures in thousands of Mexican pesos)

Continuing operations

Net sales
Cost of sales
Leases
Depreciation and amortization
Other operating costs and expenses
Other (income) expenses, net 
Interest income
Interest expenses
Changes in the fair value of financial 

instruments

Exchange (gain) loss, net

NotEs

2017

2016

2015

26 $
27
12

28
29

19

$

$

42,529,121
12,923,189
4,031,877
2,751,675
19,635,132
(527,348)
(44,925)
1,307,406

94,968
269,133
2,088,014

37,701,867
11,779,630
3,274,251
2,388,235
17,382,096
110,651
(37,060)
881,643

407,768
(73,193)
1,587,846

32,288,376
10,149,276
2,851,083
1,947,897
14,930,621
55,666
(30,512)
710,901

104,275
74,202
1,494,967

Equity in results of associated com-

panies

14

(437)

67,877

27,703

Consolidated net income

Items that may be reclassified subsequently        

to income:

2017
1,252,149

$

 2016
1,126,490

$

2015
1,032,751

$

Valuation of financial instruments, net of 

income taxes

(29,243)

(94,821)

(80,460)

Remeasurement of defined benefit obligation,   

net of income taxes

(64,213)

-

-

Cumulative translation adjustment, net of   

income taxes

37,495
(55,961)

72,739
(22,082)

(276,566)
(357,026)

Total comprehensive income, net of income taxes

$

1,196,188

$

1,104,408

$

675,725

Income before income taxes 

2,087,577

1,655,723

1,522,670

Comprehensive income for the year      

attributable to:

Controlling interest

Non-controlling interest

$

$

1,033,537

162,651

$

$

974,389

130,019

$

$

624,189

51,536

Income tax expense 

20 

835,428

529,233

489,919

Consolidated net income from con-

tinuing operations

Net income for the year attributable to:
Controlling interest

Non-controlling interest

Earnings per share:

Basic and diluted net earnings 
per share from continuing 
(cents per share)

Basic and diluted net earnings per 
share from continuing operations 
(cents per share)

$

$

$

1,252,149

$

1,126,490

$

1,032,751

1,089,498

162,651

$

$

996,471

130,019

$

$

981,215

51,536

25 $

1.31

$

1.19

$

1.17

25 $

1.31

$

1.19

$

1.17

See accompanying notes to the consolidated financial statements.

See accompanying notes to the consolidated financial statements. 

108     ANNUAL REPORT

     ALSEA   2017     109

Alsea, S.A.B. de C.V. and Subsidiaries
Consolidated Statements of Changes in Stockholders’ Equity  
For the years ended December 31, 2017, 2016 and 2015
(Figures in thousands of Mexican pesos)

Contributed capital

Retained earnings

Other comprehensive income items

Capital 
stock

Premium 
on issuance 
of share

Repurchased 
shares

Reserve for 
repurchase 
of shares

Reserve for 
obligation 
under 
put option 
of non-con-
trolling 
interest

Legal reserve

Retained  
earnings

Valuation of
financial 
instruments

Cumulative 
translation 
adjustment

Remeasurement
 of defined 
benefit 
obligation

Balances at January 1, 2015

$ 

478,749 $  8,613,587 $ 

(478) $ 

531,406 $ (2,673,053)

$ 

100,736 $  2,086,591

$ 

(7,242) $ 

(372,336) $ 

Repurchase of shares (Note 23a)

Sales of shares (Note 23a)

Dividend paid (Note 23a)

Business acquisitions and obligation under put 

option of non-controlling 

Other movements 

Comprehensive income

-

-

-

-

-

-

-

-

-

-

-

-

(965)

897

(93,422)

79,645

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

(419,173)

(900)

-

981,215

Balances at December 31, 2015

478,749

8,613,587

(546)

517,629

(2,673,053)

100,736

2,647,733

-

-

-

-

-

-

-

-

-

-

(80,460)

(87,702)

(276,566)

(648,902)

Repurchase of shares (Note 23a)

Sales of shares (Note 23a)

Dividend paid (Note 23a)

Effect of acquisition of business in associated 

entity

Business acquisitions and obligation under put 

option of non-controlling 

Other movements 

Comprehensive income

-

-

-

-

-

-

-

Balances at December 31, 2016

478,749

8,625,720

Repurchase of shares (Note 23a)

Sales of shares (Note 23a)

Dividend paid (Note 23a)

Other movements 

Comprehensive income

-

-

-

-

-

-

-

-

-

-

-

(1,995)

(248,503)

12,133

391

51,105

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

(644,771)

57,888

(34,761)

(103)

-

-

-

-

-

-

-

-

-

-

-

-

996,471

(94,821)

72,739

-

-

-

-

-

320,231

(2,673,053)

100,736

3,022,457

(182,523)

(576,163)

(338,644)

278,797

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

(567,763)

(37,641)

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

(2,150)

(2,880)

2,150

-

-

-

Total 
controlling  
interest

Non-con-
trolling  
interest

Total stock-
holders’ 
equity

$  8,757,960 $ 

833,213

$  9,591,173

(94,387)

80,542

(419,173)

(900)

-

624,189

-

-

-

5,015

10,156

51,536

(94,387)

80,542

(419,173)

4,115

10,156

675,725

8,948,231

899,920

9,848,151

(250,498)

63,629

-

-

(250,498)

63,629

(644,771)

(45,178)

(689,949)

57,888

(34,761)

-

-

(103)

28,687

57,888

(34,761)

28,584

974,389

130,019

1,104,408

9,114,004

1,013,448

10,127,452

(341,524)

280,947

-

-

(341,524)

280,947

(567,763)

(159,616)

(727,379)

(37,641)

105,083

162,651

67,442

1,196,188

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

Balances at December 31, 2017

$ 

478,749 $  8,625,720 $ 

(2,880) $  260,384

$ (2,673,053)

$ 

100,736 $  3,506,551

$ 

(211,766) $ 

(538,668) $ 

(64,213) $  9,481,560

$  1,121,566

$ 10,603,126

See accompanying notes to the consolidated financial statements. 

110     ANNUAL REPORT

     ALSEA   2017     111

1,089,498

(29,243)

37,495

(64,213)

1,033,537

Alsea, S.A.B. de C.V. and Subsidiaries
Consolidated Statements of Cash Flows
For the years ended December 31, 2017, 2016 and 2015
(Figures in thousands of Mexican pesos)

Note

2017

2016

2015

Note

2017

2016

2015

$

1,252,149

$

1,126,490

$

1,032,751

835,428

529,233

489,919

437
1,307,406
(44,925)

181,099
3,647

(67,877)
881,643
(37,060)

14,490
-

(27,703)
710,901
(30,512)

162,734
-

(608,817)

-

-

94,968
2,751,675
5,773,067

407,768
2,388,235
5,242,922

104,275
1,947,897
4,390,262

(211,884)
(85,066)
(434,416)
(61,664)
58,834

257,998
(731,587)
46,794
23,306

(16,072)
24,027
(145,375)
(38,902)
696,528

984,024
(967,746)
(55,514)
580

18,847
(48,207)
(352,815)
3,932
344,836

285,807
(818,934)
(93,336)
6,041

4,635,382

5,724,472

3,736,433

1 and 18

Cash flows from financing 

activities:
Bank loans
Repayments of loans
Issuance of debt instruments
Payments for debt instruments
Interest paid
Dividends paid
Payments for financial leasing
Acquisition of non-controlling interest
Repurchase of shares
Sales of shares
Net cash flows (used in) provided by 

financing activities

Net (decrease) increase in cash and 

cash equivalents

1,160,197
(4,230,321)
3,000,000
-
(1,307,406)
(727,379)
(6,191)
-
(341,524)
280,947

5,820,156
(1,036,032)
-
(2,500,000)
(881,643)
(689,949)
(128,767)
-
(250,498)
63,629

4,272,000
(7,389,420)
4,000,000
-
(710,901)
(419,173)
(7,890)
(27,265)
(94,387)
80,542

(2,171,677)

396,896

(296,494)

(1,091,347)

1,266,159

74,161

Exchange effects on value of cash

83,908

85,869

8,803

Cash and cash equivalents:
At the beginning of the year

2,547,842

1,195,814

1,112,850

At end of year

$

1,540,403

$

2,547,842

$

1,195,814

Cash flows from operating

 activities:
Consolidated net income
Adjustment for:
Income taxes 
Equity in results of associated 

companies

Interest expense
Interest income
Disposal of store equipment, leasehold 

improvements and property

Impairment goodwill
Gain on disposal of investment of 

associated - Grupo Axo

Changes in the fair value of financial 

instruments

16

29

Depreciation and amortization

10 and 11

Changes in working capital:

Customers
Other accounts receivable
Inventories
Advance payments
Suppliers

Accrued expenses and employee 

benefits

Income taxes paid 
Other liabilities
Labor obligations
Net cash flows provided by operating 

activities

Cash flows from investing 

activities:
Interest collected
Store equipment, leasehold improve-

ments and property

Intangible assets
Disposal of investment of associated 

- Grupo Axo

Acquisitions of business, net of cash 

44,925

37,060

30,512

10
11

(4,695,671)
(511,716)

(4,048,244)
(550,998)

(2,984,818)
(411,472)

1,607,410

-

-

-

acquired 

1 y 15

-

(293,027)

Net cash flows used in investing 

activities

(3,555,052)

(4,855,209)

(3,365,778)

See accompanying notes to the consolidated financial statements. 

112     ANNUAL REPORT

     ALSEA   2017     113

 
Alsea, S.A.B. de C.V. and Subsidiaries
Notes to the Consolidated Financial Statements
For the years ended December 31, 2017, 2016 and 2015
(Figures in thousands of Mexican pesos)

1.  Activity, main operations and significant events 
Operations
Alsea, S.A.B. de C.V. and Subsidiaries (Alsea or the Entity) was incorporated as a variable 
income stock company on May 16, 1997 in Mexico. The Entity’s domicile is Av. Revolu-
ción 1267 Int. 20 and 21, 
Col. Alpes, Delegación Álvaro Obregón, C.P. 01040, Mexico City, Mexico.

The Entity was incorporated for a period of 99 years, beginning on the date in which the 
deed was signed, which was April 7, 1997.

For disclosure purposes in the notes to the consolidated financial statements, reference 
made to pesos, “$” or MXP is for thousands of Mexican pesos, and reference made to 
dollars is for US dollars.

Alsea  is  mainly  engaged  in  operating  fast  food  restaurants  “QSR”  cafes  and  casual 
dining “Casual Dining”. The Brands operated in Mexico are Domino’s Pizza, Starbucks, 
Burger  King,  Chili’s  Grill  &  Bar,  California  Pizza  Kitchen,  P.F.  Chang’s,  Italianni’s,  The 
Cheese Cake Factory, Vips, La Finca and El Portón. In order to operate its multi-units, 
the Entity has the support of its shared service center, which includes the supply chain 
through Distribuidora e Importadora Alsea, S.A. de C.V. (DIA), real property and devel-
opment  services,  as  well  as  administrative  services  (financial,  human  resources  and 
technology). The Entity operates the Burger King, P.F. Chang’s, Chili’s Grill & Bar and 
Starbucks Brands in Chile. In Argentina, Alsea operates the Burger King, P.F. Chang’s 
and Starbucks Brands. In Colombia, Alsea operates the Domino’s Pizza, Burger King, 
Starbucks, P.F. Chang’s Brands and from 2016 it operates the Archie’s brand. Starting 
in 2015, the P.F. Chang’s brand operates in Brazil. And starting October 2014, Alsea 
operates in Spain the Brands Foster’s Hollywood, Cañas y Tapas, Il Tempietto, La Vaca 
Argentina, Burger King and Domino’s Pizza.

Significant events
a.  Disposal of investment of associated - Grupo Axo –  On May 30, 2017, Alsea 
signed an agreement with General Atlantic for the sale of the total of non-controlling 
interest of stockholder’s equity of Grupo Axo, S.A.P.I. de C.V. (Grupo Axo) which was 
acquired in June 2013, the purchase also includes the non-controlling interest of the 
subsidiaries of Grupo Axo in Chile (Blue Stripes Chile, SPA and Stripes Chile SPA).

  On  October  19,  2017,  Alsea  concluded  the  process  of  selling  of  the  total  of 
its investment in the capital stock of Grupo Axo and Axo Group subsidiaries in 
Chile,  both  transactions  totaled  $1,607  million;  the  resources  obtained  were 
used for the advance payment of debt and/or other growth projects.

b.  Placement of debt instruments - On October 4, 2017, Alsea concluded the place-
ment of debt instruments worth $1,000,000, maturing in October 2022, and bearing 
interest at the 28-day TIIE rate (Mexican Interbank Offering rate) plus 0.90 percentage 
points; and other the placement of debt instrument worth $2,000,000, maturing in Oc-
tober 2027, bearing interest at a fixed rate of 8.85%; this placement received a rating 
of “A+” for local currency debt by Fitch Rating & “AA-“ by HR Ratings.

c.  Signing of Starbucks Development Contract in Uruguay - On June 26, 2017, 
Alsea signed the development agreement with Starbucks Coffee International, Inc. 
to exclusively operate and develop Starbucks brand establishments in Uruguay. This 
agreement represents the expansion of Alsea in a new South American market, be-
ginning operations in early 2018.

d.  Refinancing  and  pre-payment  of  debt  certificates  -  On  September  8,  2016, 
Alsea  successfully  concluded  the  refinancing  of  debt  with  costs  in  the  amount  of 
$2,500,000 and $10,383 of accrued interest. As part of this transaction Alsea ob-
tained two bilateral loans with Bank of America, N.A. and Grupo Financiero Santand-
er Mexico within five years for a total of $2,684,000, resources to pay in advance 
the $2,500,000 of the debt instruments issued in June 2013 maturing in June 2018, 
and the remaining $173,617 was used to capital investment purposes as part of the 
store expansion program of the different Brands of the Entity’s portfolio.

e.  Acquisition of Sub-franchisee assets of Domino’s Pizza Mexico - On Septem-
ber 2, 2016, Alsea concluded the acquisition of 100% of the assets of 22 Domino’s 
Pizza stores from a sub-franchisee who prior to this acquisition had exclusive rights 
to develop and operate the brand in certain areas of the State of Mexico, within the 
metropolitan area of Mexico City and the State of Hidalgo. This purchase consisted 
of the acquisition of all the assets of the 22 units, as well as the rights and obliga-
tions that derive from the sub-franchise agreements for the operation of said estab-
lishments.

f.  Signing of Chili’s Grill & Bar Development Contract in Chile - On June 7, 2016, 
Alsea signed an exclusive development agreement to operate and develop Chili’s Grill 
& Bar restaurants in Chile. With this new development contract, Alsea agrees to have 
a minimum of 15 Chili’s restaurants operating in the Andean country over a period of 
10 years.

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g.  Acquisition of Archie’s, S.A.S. In Colombia -On March 3, 2016, Alsea was the 
winner  of  the  asset  divestment  process  of  the  Italian  restaurant  chain  Archie’s 
Colombia, S.A.S. (Archie’s), Archie’s is a 100% Colombian concept that has grown 
and developed its format to the measure of the national market; the business was 
founded in 1993 and is the largest restaurant chain of Italian food in Colombia and 
one of the main chains of that country. Archie’s currently operates 41 restaurants in 
7 of the main cities of Colombia, and has presence in the main shopping centers of 
the country.

h.  Placement of debt instruments - In March 2015, Alsea concluded the placement 
of debt instruments worth $3,000,000, maturing in March 2020, and bear interest at 
the 28-day TIIE rate (Mexican Interbank Offering rate) plus 1.10 percentage points; 
and other the placement of debt instrument worth $1,000,000, maturing in March 
2025, bearing interest at a fixed rate of 8.07%; this placement received a rating of 
“A+” for local currency debt by Fitch Rating & HR Ratings.

i.  Acquisition of the non-controlling interest of Grupo Amigos de San Angel - In 
July 2015, Alsea completed the acquisition of the remaining 10.23% of Grupo Amigos 
de San Angel S.A. de C.V. (GASA); the company owns 29 Italianni’s units. Since Febru-
ary 2012, Alsea maintained 89.77% of the shares of GASA. (See effects in Note 24b).

2.  Application of new and revised International Financial Reporting Standards

a.  Application  of  new  and  revised  International  Financing  Reporting 
Standards  (“IFRSs”  or  “IAS”)  and  interpretations  that  are  mandatorily 
effective for the current year

In the current year, the Entity has applied a number of amendments to IFRSs issued by 
the International Accounting Standards Board (“IASB”) that are mandatorily effective 
for an accounting period that begins on or after January 1, 2017.

Amendments to IAS 7, Disclosure Initiative
The Entity has applied these amendments for the first time in the current year. 
The amendments require an entity to provide disclosures that enable users of 
consolidated financial statements to evaluate changes in liabilities arising from 
financing activities, including both cash and non-cash changes.

The Entity’s liabilities arising from financing activities consist of borrowings (note 
17) and debt instruments (note 18). Consistent with the transition provisions of the 
amendments,  the  Entity  has  not  disclosed  comparative  information  for  the  prior 
period,  the  application  of  these  amendments  has  had  no  impact  on  the  Entity’s 
consolidated financial statements.

Amendments to IAS 12, Recognition of Deferred Tax Assets for Unrealized 
Losses 
The Entity has applied these amendments for the first time in the current year. The 
amendments clarify how an entity should evaluate whether there will be sufficient 
future taxable profits against which it can utilize a deductible temporary difference. 

The application of these amendments has had no impact on the Entity’s consolidated 
financial statements as the Entity already assesses the sufficiency of future taxable 
profits in a way that is consistent with these amendments.

Annual Improvements to IFRSs 2014-2016 Cycle
The  Entity  has  applied  the  amendments  to  IFRS  12  included  in  the  Annual 
Improvements to IFRSs 2014-2016 Cycle for the first time in the current year. The 
other amendments included in this package are not yet mandatorily effective and 
they have not been early adopted by the Entity (see note 2b).

IFRS 12 states that an entity need not provide summarized financial information 
for  interests  in  subsidiaries,  associates  or  joint  ventures  that  are  classified  (or 
included in a disposal group that is classified) as held for sale. The amendments 
clarify that this is the only concession from the disclosure requirements of IFRS 12 
for such interests. 

The application of these amendments has had no effect on the Entity’s consolidated 
financial statements as none of the Entity’s interests in these entities are classified, 
or included in a disposal group that is classified, as held for sale.

b.  New and revised IFRSs in issue but not yet effective

The  Entity  has  not  applied  the  following  new  and  revised  IFRSs  that  have  been 
issued but are not yet effective: 

IFRS 9

IFRS 15

IFRS 16

Amendments to IFRS 2

Amendments to IFRSs 

Amendments to IFRSs

IFRIC 22 

Financial Instruments1

Revenue from Contracts with Customers1

Leases2

Classification and measurement of share-based 
payments1

Annual Improvements to IFRS Standards 2014-2016 
Cycle1 and 2 

Annual Improvements to IFRS Standards 2015-2017 
Cycle2

Foreign Currency Transactions and Advance 
Consideration1

1  Effective for annual periods beginning on or after January 1, 2018, with earlier 

application permitted.

2  Effective for annual periods beginning on or after January 1, 2019, with earlier 

application permitted.

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IFRS 9, Financial Instruments
IFRS 9 issued in November 2009 introduced new requirements for the classification 
and  measurement  of  financial  assets.  IFRS  9  was  subsequently  amended  in 
October  2010  to  include  requirements  for  the  classification  and  measurement  of 
financial liabilities and for derecognition and in November 2014 to include the new 
requirements for general hedge accounting. Another revised version of IFRS 9 was 
issued in July 2014 mainly to include a) impairment requirements for financial assets 
and b) limited amendments to the classification and measurement requirements by 
introducing a ‘fair value through other comprehensive income’ (FVTOCI) measurement 
category for certain simple debt instruments

Key requirements of IFRS 9:

•  All  recognized  financial  assets  that  are  within  the  scope  of  IFRS  9, Financial 
Instruments, are required to be subsequently measured at amortized cost or fair 
value. Specifically, debt investments that are held within a business model whose 
objective  is  to  collect  the  contractual  cash  flows,  and  that  have  contractual 
cash  flows  that  are  solely  payments  of  principal  and  interest  on  the  principal 
outstanding are generally measured at amortized cost at the end of subsequent 
accounting  periods.  Debt  instruments  that  are  held  within  a  business  model 
whose objective is achieved both by collecting contractual cash flows and selling 
financial  assets,  and  that  have  contractual  terms  that  give  rise  on  specified 
dates  to  cash  flows  that  are  solely  payments  of  principal  and  interest  on  the 
principal amount outstanding, are generally measured at FVTOCI. All other debt 
investments and equity investments are measured at their fair value at the end of 
subsequent accounting periods. In addition, under IFRS 9, entities may make an 
irrevocable election to present subsequent changes in the fair value of an equity 
investment (that is not held for trading nor contingent consideration recognized 
by an acquirer in a business combination) in other comprehensive income, with 
only dividend income generally recognized in consolidated net income.

•  With regard to the measurement of financial liabilities designated as of fair 
value  through  profit  or  loss,  IFRS  9  requires  that  the  amount  of  change  in 
the  fair  value  of  the  financial  liability  that  is  attributable  to  changes  in  the 
credit risk of that liability is presented in other comprehensive income, unless 
the recognition of the effects of changes in the liability’s credit risk in other 
comprehensive  income  would  create  or  enlarge  an  accounting  mismatch  in 
the consolidated statements of income. Changes in fair value attributable to 
a  financial  liability’s  credit  risk  are  not  subsequently  reclassified  to  profit  or 
loss. Under IAS 39, the entire amount of the change in the fair value of the 
financial liability designated as fair value through profit or loss is presented in 
the consolidated statements of income.

•  Previously, in accordance with IAS 39, the full amount of the change in the fair 
value of the financial liability designated as at fair value through profit or loss 
was presented in the consolidated statement of income.

• 

In relation to the impairment of financial assets, IFRS 9 requires an expected 
credit loss model, as opposed to an incurred credit loss model under IAS 39. 
The  expected  credit  loss  model  requires  an  entity  to  account  for  expected 
credit  losses  and  changes  in  those  expected  credit  losses  at  each  reporting 
date to reflect changes in credit risk since initial recognition. In other words, it 
is no longer necessary for a credit event to have occurred before credit losses 
are recognized.

•  The new general hedge accounting requirements retain the three types of hedge 
accounting  mechanisms  currently  available  in  IAS  39.  Under  IFRS  9,  greater 
flexibility has been introduced to the types of transactions eligible for hedge 
accounting,  specifically  broadening  the  types  of  instruments  that  qualify  for 
hedging instruments and the types of risk components of non-financial items 
that are eligible for hedge accounting. In addition, the effectiveness test has 
been overhauled and replaced with the principle of an ‘economic relationship’. 
Retrospective  assessment  of  hedge  effectiveness  is  also  no  longer  required. 
Enhanced disclosure requirements about an entity’s risk management activities 
have also been introduced.

The Entity is in the process of concluding its analysis of financial assets and financial 
liabilities as of December 31, 2017. Apart from the above, it is not practicable to 
provide the estimated impact of the adoption of IFRS 9 on the Entity’s consolidated 
financial statements.

IFRS 15, Revenue from Contracts with Customers 
IFRS 15 establishes a single comprehensive model for entities to use in accounting 
for  revenue  arising  from  contracts  with  customers.  IFRS  15  will  supersede  the 
current revenue recognition guidance including IAS 18 Revenue, IAS 11, Construction 
Contracts, and the related Interpretations when it becomes effective. 

The core principle of IFRS 15 is that an entity should recognize revenue to depict the 
transfer of promised goods or services to customers in an amount that reflects the 
consideration to which the entity expects to be entitled in exchange for those goods 
or  services.  Specifically,  the  Standard  introduces  a  5-step  approach  to  revenue 
recognition:

Step 1: Identify the contract(s) with a customer
Step 2: Identify the performance obligations in the contract
Step 3: Determine the transaction price
Step 4: Allocate the transaction price to the performance obligations in the contract
Step 5: Recognize revenue when (or as) the entity satisfies a performance obligation

Under IFRS 15, an entity recognizes revenue when (or as) a performance obligation 
is  satisfied,  i.e.  when  ‘control’  of  the  goods  or  services  underlying  the  particular 
performance  obligation  is  transferred  to  the  customer.  Far  more  prescriptive 
guidance has been added in IFRS 15 to deal with specific scenarios. Furthermore, 
extensive disclosures are required by IFRS 15. 

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In April 2016, the IASB issued Clarifications to IFRS 15 in relation to the identification 
of  performance  obligations,  principal  versus  agent  considerations,  as  well  as 
licensing application guidance. 

The Entity recognizes revenue from the following major sources:

•  Sale of goods and beverages are recognized when they are delivered to and/or 

consumed by customers.

•  Provision  of  services  are  recognized  given  the  stage  of  completion,  which  is 
generally when the services have been rendered and accepted by customers.

•  Dividends  is  recognized  when  the  Entity’s  right  to  collect  dividends  has  been 

established.

•  Royalties is recorded as it is earned, based on a fixed percentage of sub-franchise 

sales.

Apart from providing more extensive disclosures on the Entity’s revenue transactions, 
the directors do not anticipate that the application of IFRS 15 will have a significant 
impact on the financial position and/or financial performance of the Entity.

IFRS 16, Leases 
IFRS  16  introduces  a  comprehensive  model  for  the  identification  of  lease 
arrangements and accounting treatments for both lessors and lessees. IFRS 16 was 
issued in January 2017 and will supersede the current lease guidance including IAS 
17, Leases, and the related interpretations when it becomes effective. 

IFRS 16 distinguishes leases and service contracts on the basis of whether an identified 
asset  is  controlled  by  a  customer.  “Distinctions  of  operating  leases  (off  balance 
sheet) and finance leases (on balance sheet) are removed for lessee accounting and 
is replaced by a model where a right-of –use asset and a corresponding liability have 
to recognized for all leases by lessees (i.e. all on balance sheet) except for short-
term leases and leases of low value assets.

The right-of-use asset is initially measured at cost and subsequently measured at 
cost (subject to certain exceptions) less accumulated depreciation and impairment 
losses, adjusted for any remeasurement of the lease liability. The lease liability is 
initially measured at the present value of the lease payment as well as the impact 
of lease modifications, among the others. 

Furthermore,  the  classification  of  cash  flows  will  also  affect  operating  lease 
payments under IAS 17 are presented as operating cash flows, whereas under the 
IFRS 16 model, the lease payments will be split into a principal and interest portion 
which will be presented as financing and operating cash flows respectively. 

However,  a  lessee  may  elect  to  account  for  lease  payments  as  an  expense  on  a 
straight-line basis over the lease term for leases with a lease term of 12 months or 
less and containing no purchase options (this election is made by class of underlying 
asset); and leases where the underlying asset has a low value when new, such as 
personal computers or small items of office furniture (this election can be made on 
a lease-by-lease basis).

In  contrast  to  lessee  accounting,  IFRS  16  substantially  carries  forward  the  lessor 
accounting requirements in IAS 17, and continues to require a lessor to classify a 
lease either as an operating lease or a finance lease.

Furthermore, extensive disclosures are required by IFRS 16.

IFRS  16  establishes  different  transitional  provisions,  including  retrospective 
application or the modified retrospective application where the comparative period 
is not restated.

The Entity is in the process of determining the potential impacts that will derive 
from the adoption of this standard in its consolidated financial statements, although 
given the nature of its operations it would expect significant impacts.

Amendments  to  IFRS  2,  Classification  and  Measurement  of  Share-based 
Payment Transactions
The amendments clarify the following:

1.  In  estimating  the  fair  value  of  a  cash-settled  share-based  payment,  the 
accounting for the effects of vesting and non-vesting conditions should follow 
the same approach as for equity-settled share-based payments. 

2.  Where tax law or regulation requires an entity to withhold a specified number of 
equity instruments equal to the monetary value of the employee’s tax obligation 
to meet the employee’s tax liability which is then remitted to the tax authority, 
i.e. the share-based payment arrangement has a ‘net settlement feature’, such 
an  arrangement  should  be  classified  as  equity-settled  in  its  entirety,  provided 
that the share-based payment would have been classified as equity-settled had 
it not included the net settlement feature.

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3.  A  modification  of  a  share-based  payment  that  changes  the  transaction  from 

cash-settled to equity-settled should be accounted for as follows:

(i)  The original liability is derecognized;
(ii)  The equity-settled share-based payment is recognized at the modification 
date fair value of the equity instrument granted to the extent that services 
have been rendered up to the modification date; and

(iii)  Any difference between the carrying amount of the liability at the modification 
date and the amount recognized in equity should be recognized in profit or 
loss immediately.

The amendments are effective for annual reporting periods beginning on or after 1 
January 2018 with earlier application permitted. Specific transition provisions apply. 
The directors of the Entity do not anticipate that the application of the amendments 
in  the  future  will  have  a  significant  impact  on  the  Entity’s  consolidated  financial 
statements  as  the  Entity  does  not  have  any  cash-settled  share-based  payment 
arrangements or any withholding tax arrangements with tax authorities in relation 
to share-based payments.

Annual Improvements to IFRSs 2014 - 2016 Cycle
The  Annual  Improvements  include  amendments  to  IFRS  1,  IFRS  9  and  IAS  28 
which  are  not  yet  mandatorily  effective  for  the  Entity.  The  package  also  includes 
amendments to IFRS 12 which is mandatorily effective for the Entity in the current 
year - see note 2.as for details of application.

The amendments to IAS 28 are two, the first one clarify that the option for a venture 
capital organization and other similar entities to measure investments in associates 
and  joint  ventures  at  FVTPL  is  available  separately  for  each  associate  or  joint 
venture, and that election should be made at initial recognition of the associate or 
joint venture. In respect of the option for an entity that is not an investment entity 
(IE) to retain the fair value measurement applied by its associates and joint ventures 
that  are  IEs  when  applying  the  equity  method,  the  amendments  make  a  similar 
clarification that this choice is available for each IE associate or IE joint venture. The 
amendments apply retrospectively with earlier application permitted.

The  second  amendment  to  IAS  28  in  long  term  interest  in  associates  and  joint 
ventures clarifies that an entity applies IFRS 9 Financial Instruments to long term 
interest  in  an  associate  or  joint  venture  that  form  part  of  the  net  investment  in 
the associate or joint venture but to which the equity method is not applied. The 
amendments apply retrospectively with earlier application permitted.

Prepayment features with negative compensation amends the existing requirements 
in IFRS 9 regarding termination rights in order to allow measurement at amortized 
cost (or, depending on the business model, at fair value through other comprehensive 
income) even in the case of negative compensation payments.

Amendments to IFRS 1 and IAS  28 are effective  for  annual periods beginning on 
or  after  January  1,  2018.  The  directors  of  the  Entity  do  not  anticipate  that  the 
application  of  the  amendments  in  the  future  will  have  any  impact  on  the  Entity 
consolidated  financial  statements  as  the  Entity  is  neither  a  first-time  adopter  of 
IFRS nor a venture capital organization. Furthermore, the Entity does not have any 
associate or joint venture that is an investment entity.

Amendments to IFRS 9 and IAS 28 (long-term interest in associates and joint ventures) 
are effective for annual periods beginning on or after 1 January 2019. The Entity is in 
the process of determining the potential impacts that will derive from the adoption of 
these amendments in its consolidated financial statements, although given the nature 
of its operations it would not expect significant impacts.

Annual Improvements to IFRSs 2015 - 2017 Cycle
The Annual Improvements include amendments to IFRS 3 and IFRS 11, IAS 12 and 
IAS 23.

Amendments  to  IFRS  3  clarify  that  when  an  entity  obtains  control  of  a  business 
that is a joint operation, it remeasures previously held interest in that business. The 
amendments  to  IFRS  11clarify  that  when  an  entity  obtains  control  of  a  business 
that in not a joint operation the entity does not remeasure previously held interest 
in that business.

Amendments to IAS 12 clarify that all income tax consequences of dividends (i.e. 
distribution of profits) should be recognized in profit or loss, regarding of how the 
tax arises.

Amendments to IAS 23 clarify that if any specific borrowing remains outstanding 
after the related asset is ready for its intended use or sale, that borrowing becomes 
part of the funds that an entity borrows generally when calculating the capitalization 
on general borrowings.  

IFRIC 22, Foreign Currency Transactions and Advance Consideration 
IFRIC 22 addresses how to determine the ‘date of transaction’ for the purpose of 
determining the exchange rate to use on initial recognition of an asset, expense or 
income, when consideration for that item has been paid or received in advance in a 
foreign currency which resulted in the recognition of a non-monetary asset or non-
monetary liability (e.g. a non-refundable deposit or deferred revenue). 

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The Interpretation specifies that the date of transaction is the date on which the 
entity initially recognizes the non-monetary asset or non-monetary liability arising 
from the payment or receipt of advance consideration. If there are multiple payments 
or receipts in advance, the Interpretation requires an entity to determine the date of 
transaction for each payment or receipt of advance consideration. 

The  Interpretation is  effective for annual periods beginning on or after 1 January 
2018 with earlier application permitted. Entities can apply the Interpretation either 
retrospectively or prospectively. Specific transition provisions apply to prospective 
application.

The directors of the Entity do not anticipate that the application of the amendments 
in the future will have an impact on the Entity’s consolidated financial statements. 
This is because the Entity already accounts for transactions involving the payment 
or receipt of advance consideration in a foreign currency in a way that is consistent 
with the amendments.

3.  Significant accounting policies

a.  Statement of compliance

The  consolidated  financial  statements  have  been  prepared  in  accordance  with 
International Financial Reporting Standards released by IASB.

b.  Basis of preparation

The Entity’s consolidated financial statements have been prepared on the historical 
cost basis, except for certain financial instruments that are valued at fair value, as 
explained in further detail within the significant accounting policies.

i.  Historical cost
  Historical cost is generally based on the fair value of the consideration given in 

exchange for goods and services. 

ii.  Fair value

Fair  value  is  the  price  that  would  be  received  to  sell  an  asset  or  paid  to 
transfer a liability in an orderly transaction between market participants at 
the measurement date, regardless of whether that price is directly observable 
or estimated using another valuation technique. In estimating the fair value 
of an asset or a liability, the Entity takes into account the characteristics of 
the asset or liability if market participants would take those characteristics 
into account when pricing the asset or liability at the measurement date. 

   Fair value for measurement and/or disclosure purposes in these consolidated 
financial statements is determined on such a basis, except for share-based 
payment transactions that are within the scope of IFRS 2, leasing transactions 
that  are  within  the  scope  of  IAS  17,  and  measurements  that  have  some 
similarities to fair value but are not fair value, such as net realizable value in 
IAS 2 or value in use in IAS 36.

In  addition,  for  financial  reporting  purposes,  fair  value  measurements  are 
categorized  into  Level  1,  2  or  3  based  on  the  degree  to  which  the  inputs 
to  the  fair  value  measurements  are  observable  and  the  significance  of  the 
inputs to the fair value measurement in its entirety, which are described as 
follows:

•  Level 1 inputs are quoted prices (unadjusted) in active markets for identical 
assets or liabilities that the entity can access at the measurement date;
•  Level 2 inputs are inputs, other than quoted prices included within Level 1, 
that are observable for the asset or liability, either directly or indirectly; and

•  Level 3 inputs are unobservable inputs for the asset or liability.

c.  Basis of consolidation of financial statements

The consolidated financial statements incorporate the financial statements of the 
Entity and entities controlled by the Entity and its subsidiaries. Control is obtained 
when the Entity:

•  Has power over the investee;
• 

Is  exposed,  or  has  rights,  to  variable  returns  from  its  involvement  with  the 
investee; and

•  Has the ability to use its power to affect its returns.

The Entity reassesses whether or not it controls an investee if facts and circumstances 
indicate  that  there  are  changes  to  one  or  more  of  the  three  elements  of  control 
listed above.

When the Entity has less than a majority of the voting rights of an investee, it has 
power over the investee when the voting rights are sufficient to give it the practical 
ability to direct the relevant activities of the investee unilaterally. 

The Entity considers all relevant facts and circumstances in assessing whether or 
not the Entity’s voting rights in an investee are sufficient to give it power, including:

•  The  size  of  the  Entity’s  holding  of  voting  rights  relative  to  the  size  and 

dispersion of holdings of the other vote holders;

•  Potential voting rights held by the Entity, other vote holders or other parties;
•  Rights arising from other contractual arrangements; and
•  Any  additional  facts  and  circumstances  that  indicate  that  the  Entity  has, 
or  does  not  have,  the  current  ability  to  direct  the  relevant  activities  at  the 
time  that  decisions  need  to  be  made,  including  voting  patterns  at  previous 
shareholders’ meetings.

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Consolidation  of  a  subsidiary  begins  when  the  Entity  obtains  control  over  the 
subsidiary and ceases when the Entity loses control of the subsidiary. Specifically, 
income and expenses of a subsidiary acquired or disposed of during the year are 
included in the consolidated statements of income and other comprehensive income 
from  the  date  the  Entity  gains  control  until  the  date  when  the  Entity  ceases  to 
control the subsidiary.

Profit or loss and each component of other comprehensive income are attributed to 
the owners of the Entity and to the non-controlling interests. Total comprehensive 
income  of  subsidiaries  is  attributed  to  the  owners  of  the  Entity  and  to  the  non-
controlling  interests  even  if  this  results  in  the  non-controlling  interests  having  a 
deficit balance.

d.  Financial instruments   

Financial assets and financial liabilities are recognized when the Entity becomes a 
party to the contractual provisions of the instruments. 

Financial assets and financial liabilities are initially measured at fair value. 

Transaction costs that are directly attributable to the acquisition or issue of financial 
assets  and  financial  liabilities  (other  than  financial  assets  and  financial  liabilities 
at fair value through profit or loss) are added to or deducted from the fair value 
of  financial  assets  and  financial  liabilities,  as  appropriate,  on  initial  recognition. 
Transaction  costs  directly  attributable  to  the  acquisition  of  financial  assets  and 
financial liabilities at fair value through profit or loss are recognize immediately in 
profit or loss.

When necessary, adjustments are made to the financial statements of subsidiaries 
to bring their accounting policies into line with the Entity’s accounting policies. 

e.  Financial assets

All intragroup assets and liabilities, equity, income, expenses and cash flows relating 
to transactions between members of the Entity are eliminated in full on consolidation.

Changes in the Entity’s ownership interests in existing subsidiaries

Changes in the Entity’s ownership interests in subsidiaries that do not result in the 
Entity losing control over the subsidiaries are accounted for as equity transactions. 
The carrying amounts of the Entity’s interests and the non-controlling interests are 
adjusted  to  reflect  the  changes  in  their  relative  interests  in  the  subsidiaries.  Any 
difference between the amount by which the non-controlling interests are adjusted 
and  the  fair  value  of  the  consideration  paid  or  received  is  recognized  directly  in 
equity and attributed to owners of the Entity. 

When the Entity loses control of a subsidiary, a gain or loss is recognized in profit or 
loss and is calculated as the difference between (i) the aggregate of the fair value 
of the consideration received and the fair value of any retained interest and (ii) the 
previous  carrying  amount  of  the  assets  (including  goodwill),  and  liabilities  of  the 
subsidiary and any non-controlling interests. 

All amounts previously recognized in other comprehensive income in relation to that 
subsidiary  are  accounted  for  as  if  the  Entity  had  directly  disposed  of  the  related 
assets or liabilities of the subsidiary (i.e. reclassified to profit or loss or transferred 
to another category of equity as specified/permitted by applicable IFRSs). The fair 
value of any investment retained in the former subsidiary at the date when control 
is lost is regarded as the fair value on initial recognition for subsequent accounting 
under IAS 39, when applicable, the cost on initial recognition of an investment in an 
associate or a joint venture.

Financial  assets  are  classified  into  the  following  specific  categories:  financial 
assets “at fair value through profit or loss” (FVTPL), “held-to-maturity” investments, 
“available-for-sale”  (AFS)  and  financial  assets  and  “loans  and  receivables”.  The 
classification  depends  on  the  nature  and  purpose  of  the  financial  assets  and 
is  determined  at  the  time  of  initial  recognition.  All  regular  purchases  or  sales  of 
financial assets are recognized and derecognized on the trade date basis. Regular 
way  purchases  or  sales  are  purchases  or  sales  of  financial  assets  that  require 
delivery of assets within the time frame established by regulation or convention in 
the marketplace.

1.  Effective interest method

The effective interest method is a method of calculating the amortized cost of a 
debt instrument and of allocating interest income over the relevant period. 

The  effective  interest  rate  is  the  rate  that  exactly  discounts  estimated 
future cash receipts (including all fees and points paid or received that form 
an  integral  part  of  the  effective  interest  rate,  transaction  costs  and  other 
premiums  or  discounts)  through  the  expected  life  of  the  debt  instrument, 
or, where appropriate, a shorter period, to the net carrying amount on initial 
recognition.

Income is recognized on an effective interest basis for debt instruments other 
than those financial assets classified as of FVTPL.

2.  Financial assets at FVTPL

Financial  assets  are  classified  as  of  FVTPL  when  the  financial  asset  is  (i) 
contingent consideration that may be paid by an acquirer as part of a business 
combination to which IFRS 3 applies, (ii) held for trading, or (iii) it is designated 
as of FVTPL 

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A financial asset is classified as held for trading if:

4.  Impairment of financial assets

• 
It has been acquired principally for the purpose of selling it in the near term; or
•  On initial recognition it is part of a portfolio of identified financial instruments 
that the Entity manages together and has a recent actual pattern of short-
term profit-taking; or
It is a derivative that is not designated and effective as a hedging instrument

• 

A  financial  asset  other  than  a  financial  asset  held  for  trading  or  contingent 
consideration that may be paid by an acquirer as part of a business combination 
may be designated as of FVTPL upon initial recognition if:

•  Such  designation  eliminates  or  significantly  reduces  a  measurement  or 

recognition inconsistency that would otherwise arise; or

•  The  financial  asset  forms  part  of  a  group  of  financial  assets  or  financial 
liabilities  or  both,  which  is  managed  and  its  performance  is  evaluated 
on  a  fair  value  basis,  in  accordance  with  the  Entity’s  documented  risk 
management or investment strategy, and information about the grouping is 
provided internally on that basis; or
It forms part of a contract containing one or more embedded derivatives, 
and IAS 39 permits the entire combined contract to be designated as 
of FVTPL.

• 

Financial assets at FVTPL are stated at fair value, with any gains or losses arising 
on remeasurement recognized in profit or loss. The net gain or loss recognized 
in  profit  or  loss  incorporates  any  dividend  or  interest  earned  on  the  financial 
asset  and  is  included  in  the  “other  income  and  expenses”  in  the  consolidated 
statements of income. 

3.  Loans and receivables

Loans  and  receivables  are  non-derivative  financial  assets  with  fixed  or 
determinable payments that are not traded on an active market are classified 
as loans and receivables. Loans and receivables are valued at amortized cost 
using the effective interest method, less impairment identified.  

Interest income is recognized by applying the effective interest rate, except for 
short term receivables when the effect of discounting is immaterial.  

Financial  assets,  other  than  those  at  FVTPL,  are  assessed  for  indicators 
of  impairment  at  the  end  of  each  reporting  period.  Financial  assets  are 
considered to be impaired when there is objective evidence that, as a result of 
one or more events that occurred after the initial recognition of the financial 
asset, the estimated future cash flows of the investment have been affected.

For all other financial assets, objective evidence of impairment could include:

•  Significant financial difficulty of the issuer or counterparty; or
•  Breach of contract, such as a default or delinquency in interest or principal 

• 

payments; or
It  becoming  probable  that  the  borrower  will  enter  bankruptcy  or  financial 
re-organization; or

•  The disappearance of an active market for that financial asset because of 

financial difficulties.

For certain categories of financial assets, such as trade receivables, assets are 
assessed for impairment on a collective basis even if they were assessed not to 
be impaired individually. 

  Objective  evidence  of  impairment  for  a  portfolio  of  receivables  could  include 
the Entity’s past experience of collecting payments, an increase in the number 
of delayed payments in the portfolio past the average credit period of 15 days, 
as  well  as  observable  changes  in  national  or  local  economic  conditions  that 
correlate with default on receivables.

For  financial  assets  carried  at  amortized  cost,  the  amount  of  the  impairment 
loss recognized is the difference between the asset’s carrying amount and the 
present value of estimated future cash flows, discounted at the financial asset’s 
original effective interest rate.

For  financial  assets  that  are  carried  at  cost,  the  amount  of  the  impairment 
loss  is  measured  as  the  difference  between  the  asset’s  carrying  amount  and 
the present value of the estimated future cash flows discounted at the current 
market rate of return for a similar financial asset. Such impairment loss will not 
be reversed in subsequent periods.

The carrying amount of the financial  asset is  reduced by the impairment loss 
directly for all financial assets with the exception of trade receivables, where the 
carrying amount is reduced through the use of an allowance account. 

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  When a trade receivable is considered uncollectible, it is written off against the 
allowance account. Subsequent recoveries of amounts previously written off are 
credited against the allowance account. Changes in the carrying amount of the 
allowance account are recognized in profit or loss.

For  financial  assets  measured  at  amortized  cost,  if,  in  a  subsequent  period, 
the amount of the impairment loss decreases and the decrease can be related 
objectively  to  an  event  occurring  after  the  impairment  was  recognized,  the 
previously recognized impairment loss is reversed through profit or loss to the 
extent that the carrying amount of the investment at the date the impairment 
is reversed does not exceed what the amortized cost would have been had the 
impairment not been recognized.

5.  Derecognition of financial assets

The  Entity  derecognizes  a  financial  asset  when  the  contractual  rights  to  the 
cash flows from the asset expire, or when it transfers the financial asset and 
substantially  all  the  risks  and  rewards  of  ownership  of  the  asset  to  another 
party.  If  the  Entity  neither  transfers  nor  retains  substantially  all  the  risks  and 
rewards of ownership and continues to control the transferred asset, the Entity 
recognizes  its  retained  interest  in  the  asset  and  an  associated  liability  for 
amounts it may have to pay. If the Entity retains substantially all the risks and 
rewards  of  ownership  of  a  transferred  financial  asset,  the  Entity  continues  to 
recognize the financial asset and also recognizes a collateralize borrowing for 
the proceeds received.

  On derecognition of a financial asset in its entirety, the difference between the 
asset’s carrying amount and the sum of the consideration received and receivable 
and the cumulative gain or loss that had been recognized in other comprehensive 
income and accumulated in equity is recognized in profit or loss.

  On  derecognition  of  a  financial  asset  other  than  in  its  entirety  (e.g.  when  the 
Entity  retains  an  option  to  repurchase  part  of  a  transferred  asset),  the  Entity 
allocates the previous carrying amount of the financial asset between the part 
it continues to recognize under continuing involvement, and the part it no longer 
recognizes on the basis of the relative fair values of those parts on the date of 
the transfer.

The  difference  between  the  carrying  amount  allocated  to  the  part  that  is  no 
longer  recognized  and  the  sum  of  the  consideration  received  for  the  part  no 
longer recognized and any cumulative gain or loss allocated to it that had been 
recognized  in  other  comprehensive  income  is  recognized  in  profit  or  loss.  A 
cumulative gain or loss that had been recognized in other comprehensive income 
is allocated between the part that continues to be recognized and the part that 
is no longer recognized on the basis of the relative fair values of those parts.

f.  Inventories and cost of sales 

Inventories are valued at the lower of cost or net realizable value. Costs of inventories 
are determined using the average cost method. Net realizable value represents the 
estimated  selling  price  for  inventories  less  all  estimated  cost  of  completion  and 
costs necessary to make the sale. 

Cost of sales represents the cost of inventories at the time of sale, increased, when 
applicable, by reductions in the value of inventory during the year to its net realizable 
value.

The Entity records the necessary estimations to recognize reductions in the value of 
its inventories due to impairment, obsolescence, slow movement and other causes 
that indicate that utilization or realization of the items comprising the inventories 
will be below the recorded value.

g.  Store equipment, leasehold improvements and property

Store equipment, leasehold improvements and property are recorded at acquisition 
cost.

Depreciation of store equipment, leasehold improvements and property is calculated 
by  the  straight  line  method,  based  on  the  useful  lives  estimated  by  the  Entity’s 
management. Annual depreciation rates of the main groups of assets are as follows:

Buildings

Store equipment

Leasehold improvements

Transportation equipment

Computer equipment

Production equipment

Office furniture and equipment

Rates

5

5 to 30

7 to 20

25

30

10 to 20

10

Any  significant  components  of  store  equipment,  leasehold  improvements  and 
property that must be replaced periodically are depreciated as separate components 
of the asset and to the extent they are not fully depreciated at the time of their 
replacement,  are  written  off  by  the  Entity  and  replaced  by  the  new  component, 
considering  its  respective  useful  life  and  depreciation.  Likewise,  when  major 
maintenance is performed, the cost is recognized as a replacement of a component 
provided  that  all  recognition  requirements  are  met.  All  other  routine  repair  and 
maintenance costs are recorded as an expense in the period as they are incurred. 

Buildings, furniture and equipment held under finance leases are depreciated based 
on their estimated useful life as own assets. However, when there is no reasonable 
certainty that the property is obtained at the end of the lease term, the assets are 
depreciated over the shorter of the lease life and life period.

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The Entity does not maintain a policy of selling fixed assets at the end of their 
useful  lives.  Instead,  in  order  to  protect  its  image  and  the  Alsea  Brands,  those 
assets are destroyed or in some cases sold as scrap. 

The use or lease of equipment outside the provisions of the franchise agreements 
is subject to sanctions. Additionally, given the high costs of maintenance or storage 
required, those assets are not used as spare parts for other brand stores.

h.  Advance payments

Advance  payments  include  advances  for  purchase  of  inventories,  leasehold 
improvements and services that are received in the twelve months subsequent to 
the date of the consolidated statements of financial position and are incurred in the 
course of regular operations.

i.  Intangible assets 

1. 

Intangible assets acquired in a business combination

Intangible assets acquired in a business combination and recognized separately 
from goodwill are initially recognized at their fair value at the acquisition date 
(which is regarded as their cost).

Subsequent  to  initial  recognition,  intangible  assets  acquired  in  a  business 
combination are reported at cost less accumulated amortization and accumulated 
impairment  losses,  on  the  same  basis  as  intangible  assets  that  are  acquired 
separately.

Brands owned by Alsea included under intangibles assets are the following:

Brand
Archie’s

Foster’s Hollywood

Cañas y Tapas

La Vaca Argentina

Il Tempietto

Vips

El Portón

La Finca

Country
Colombia

Spain 

Spain 

Spain 

Spain

Mexico

Mexico

Mexico

Own brand

Own brand

Own brand

Own brand

Own brand

Own brand

Own brand

Own brand

Intangible assets acquired separately 

2. 
  Other intangible assets represent payments made to third parties for the rights 
to use the Brands with which the Entity operates its establishments under the 
respective  franchise  or  association  agreements.  Amortization  is  calculated 
by  the  straight  line  method  based  on  the  use  period  of  each  brand,  including 
renewals considered to be certain, which are generally for 10 to 20 years. The 
terms of brand rights are as follows:

Brands
Domino’s Pizza

Starbucks Coffee

Burger King

Chili’s Grill & Bar

California Pizza Kitchen

P.F. Chang’s

Country
Mexico 

Colombia

Spain (3) 

Mexico

Argentina

Colombia

Chile

Year of expiration
2025

2026

2019

2037

2027

2033

2027

Mexico, Argentina, 
Chile, Colombia and 
Spain (3)     

Depending on 
opening dates

Mexico

Colombia

Chile

Mexico

Mexico (2)

Argentina, Chile, 
Brazil and Colombia (2)

2018

2026

2016

2022

2019

2021

The Cheesecake Factory

Mexico and Chile (2)

Depending on opening dates 

Italianni’s

Mexico (1)

2031

(1)  The term for each store under this brand is 20 years as of the opening date, with the right to a 10 year 

extension.

(2)  The term for each store under this brand is 10 years as of the opening date, with the right to a 10 year 

extension.

(3)  Term of 10 years with the right to an extension.

Domino’s Pizza Spain renewed its contract in 2018, Burger King Spain is valid for 20 years. 

The  Entity  has  affirmative  and  negative  covenants  under  the  aforementioned 
agreements, the most important of which are carrying out capital investments and 
opening establishments. At December 31, 2017, 2016 and 2015, the Entity has fully 
complied with those obligations.

Amortization of intangible assets is included in the depreciation and amortization 
accounts in the consolidated statements of income.

An intangible asset is derecognized on disposal, or when no future economic benefits 
are expected from use or disposal. Gains or losses arising from derecognition of 
an intangible asset, measured as the difference between the net disposal proceeds 
and  the  carrying  amount  of  the  asset  are  recognized  in  profit  or  loss  when  the 
asset is derecognized. 

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j.  Impairment  in  the  value  of  long-lived  assets,  equipment,  leasehold 

k.  Business combinations 

improvements, properties, and other intangible assets
At the end of each reporting period, the Entity reviews the carrying amounts of its 
tangible  and  intangible  assets  to  determine  whether  there  is  any  indication  that 
those  assets  have  suffered  an  impairment  loss.  If  any  such  indication  exists,  the 
recoverable amount of the asset is estimated in order to determine the extent of 
the impairment loss (if any). 

When it is not possible to estimate the recoverable amount of an individual asset, 
the Entity estimates the recoverable amount of the cash-generating unit to which 
the  asset  belongs.  When  a  reasonable  and  consistent  basis  of  allocation  can  be 
identified, corporate assets are also allocated to individual cash-generating units, 
or otherwise they are allocated to the smallest group of cash-generating units for 
which a reasonable and consistent allocation basis can be identified.

Intangible assets with indefinite useful lives and intangible assets not yet available 
for  use  are  tested  for  impairment  at  least  annually,  and  whenever  there  is  an 
indication that the asset may be impaired.

Recoverable amount is the higher of fair value less costs to sell and value in use. 
In assessing value in use, the estimated future cash flows are discounted to their 
present value using a pre-tax discount rate that reflects current market assessments 
of the time value of money and the risks specific to the asset for which the estimates 
of future cash flows have not been adjusted.

If the recoverable amount of an asset (or cash-generating unit) is estimated to be less 
than its carrying amount, the carrying amount of the asset (or cash-generating unit) 
is reduced to its recoverable amount. An impairment loss is recognized immediately 
in profit or loss, unless the relevant asset is carried at a revalued amount, in which 
case the impairment loss is treated as a revaluation decrease. The Entity performs 
impairment test annually to identify any indication. 

When an impairment loss subsequently reverses, the carrying amount of the asset 
(or a cash-generating unit) is increased to the revised estimate of its recoverable 
amount,  but  so  that  the  increased  carrying  amount  does  not  exceed  the  carrying 
amount that would have been determined had no impairment loss been recognized 
for the asset (or cash generating unit) in prior years. A reversal of an impairment 
loss is recognized immediately in profit or loss, unless the relevant asset is carried 
at a revalued amount, in which case the reversal of the impairment loss is treated 
as a revaluation increase.

Acquisitions  of  businesses  are  accounted  for  using  the  acquisition  method.  The 
consideration transferred in a business combination is measured at fair value, which 
is calculated as the sum of the acquisition-date fair values of the assets transferred 
by the Entity, liabilities incurred by the Entity to the former owners of the acquire 
and the equity interests issued by the Entity in exchange for control of the acquire. 
Acquisition-related costs are generally recognized in profit or loss as incurred.

At the acquisition date, the identifiable assets acquired and the liabilities assumed 
are recognized at their fair value, except that:

-  Deferred  tax  assets  or  liabilities,  and  assets  or  liabilities  related  to  employee 
benefit arrangements are recognized and measured in accordance with IAS 12, 
Income Taxes, and IAS 19, respectively;

-  Liabilities or equity instruments related to share-based payment arrangements 
of the acquire or share-based payment arrangements of the Entity entered into 
to replace share-based payment arrangements of the acquire are measured in 
accordance with IFRS 2, Share-based Payments, at the acquisition date; 

-  Assets  (or  disposal  groups)  that  are  classified  as  held  for  sale  in  accordance 
with IFRS 5, Non-current Assets Held for Sale and Discontinued Operations, are 
measured in accordance with that standard.

Goodwill is measured as the excess of the sum of the consideration transferred, 
the amount of any non-controlling interests in the acquire, and the fair value 
of the acquirer’s previously held equity interest in the acquire (if any) over the 
net  of  the  acquisition-date  amounts  of  the  identifiable  assets  acquired  and 
the liabilities assumed. 

If, after reassessment, the net of the acquisition-date amounts of the identifiable 
assets  acquired  and  liabilities  assumed  exceeds  the  sum  of  the  consideration 
transferred, the amount of any non-controlling interests in the acquire and the fair 
value of the acquirer’s previously held interest in the acquire (if any), the excess is 
recognized immediately in profit or loss as a bargain purchase gain.

Non-controlling  interests  that  are  present  ownership  interests  and  entitle  their 
holders to a proportionate share of the entity’s net assets in the event of liquidation 
may  be  initially  measured  either  at  fair  value  or  at  the  non-controlling  interests’ 
proportionate  share  of  the  recognized  amounts  of  the  acquirer’s  identifiable  net 
assets. The choice of measurement basis is made on a transaction-by-transaction 
basis. Other types of non-controlling interests are measured at fair value or, when 
applicable, on the basis specified in another IFRS.

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When the consideration transferred by the Entity in a business combination includes 
assets  or  liabilities  resulting  from  a  contingent  consideration  arrangement,  the 
contingent consideration is measured at its acquisition-date fair value and included 
as part of the consideration transferred in a business combination. 

Changes in the fair value of the contingent consideration that qualify as measurement 
period  adjustments  are  adjusted  retrospectively,  with  corresponding  adjustments 
against goodwill. Measurement period adjustments are adjustments that arise from 
additional  information  obtained  during  the  ‘measurement  period’  (which  cannot 
exceed  one  year  from  the  acquisition  date)  about  facts  and  circumstances  that 
existed at the acquisition date. 

The  subsequent  accounting  for  changes  in  the  fair  value  of  the  contingent 
consideration  that  do  not  qualify  as  measurement  period  adjustments  depends 
on  how  the  contingent  consideration  is  classified.  Contingent  consideration  that 
is  classified  as  equity  is  not  remeasured  at  subsequent  reporting  dates  and  its 
subsequent settlement is accounted for within equity. 

Contingent  consideration  that  is  classified  as  an  asset  or  a  liability  is 
remeasured at subsequent reporting dates in accordance with IAS 39, or IAS 37, 
Provisions, Contingent Liabilities and Contingent Assets,  as  appropriate,  with 
the corresponding gain or loss being recognized in profit or loss.

When  a  business  combination  is  achieved  in  stages,  the  Entity’s  previously  held 
equity interest in the acquire is remeasured to its acquisition-date fair value and 
the  resulting  gain  or  loss,  if  any,  is  recognized  in  profit  or  loss.  Amounts  arising 
from interests in the acquire prior to the acquisition date that have previously been 
recognized in other comprehensive income are reclassified to profit or loss where 
such treatment would be appropriate if that interest were disposed of.

If  the  initial  accounting  for  a  business  combination  is  incomplete  by  the  end  of 
the reporting period in which the combination occurs, the Entity reports provisional 
amounts  for  the  items  for  which  the  accounting  is  incomplete.  Those  provisional 
amounts  are  adjusted  during  the  measurement  period  (see  above),  or  additional 
assets or liabilities are recognized, to reflect new information obtained about facts 
and circumstances that existed at the acquisition date that, if known, would have 
affected the amounts recognized at that date.

l.  Goodwill

Goodwill arising from an acquisition of a business is carried at cost as established at 
the date of acquisition of the business less accumulated impairment losses, if any.

For  the  purposes  of  impairment  testing,  goodwill  is  allocated  to  each  of  the 
Entity’s cash-generating units that is expected to benefit from the synergies of the 
combination.

A cash-generating unit to which goodwill has been allocated is tested for impairment 
annually, or more frequently when there is an indication that the unit may be impaired. 

If  the  recoverable  amount  of  the  cash-generating  unit  is  less  than  its  carrying 
amount, the impairment loss is allocated first to reduce the carrying amount of any 
goodwill allocated to the unit and then to the other assets of the unit pro rata based 
on the carrying amount of each asset in the unit. Any impairment loss for goodwill 
is recognized directly in profit or loss. An impairment loss recognized for goodwill is 
not reversed in subsequent periods. At December 31, 2017, the Entity has identified 
impairment effects on its La Vaca Argentina and Il Tempietto Brands for an amount 
of $3,270, and $377, respectively.

On disposal of the relevant cash-generating unit, the attributable amount of goodwill 
is included in the determination of the profit or loss on disposal.

m. Investment in shares of associated companies and joint venture

An associate is an entity over which the Entity has significant influence. Significant 
influence is the power to participate in the financial and operating policies decisions 
of the investee, but is not control or joint control over those policies.

A joint venture is a joint arrangement whereby the parties that have joint control 
of  the  arrangement  have  rights  to  the  net  assets  of  the  joint  arrangement.  Joint 
control  is  the  contractually  agreed  sharing  of  control  of  an  arrangement,  which 
exists only when decisions about the relevant activities require unanimous consent 
of the parties sharing control.

The results and assets and liabilities of associates or joint ventures are incorporated 
in these consolidated financial statements using the equity method of accounting, 
except when the investment, or a portion thereof, is classified as held for sale, in 
which case it is accounted for in accordance with IFRS 5, Non-current Assets Held 
for Sale and Discontinued Operations. Under the equity method, an investment in an 
associate or a joint venture is initially recognized in the consolidated statements of 
financial position at cost and adjusted thereafter to recognize the Entity’s share of 
the profit or loss and other comprehensive income of the associate or joint venture. 

When  the  Entity’s  share  of  losses  of  an  associate  or  a  joint  venture  exceeds 
the Entity’s interest in that associate or joint venture (which includes any long-
term interests that, in substance, form part of the Entity’s net investment in the 
associate or joint venture), the Entity discontinues recognizing its share of further 
losses.  Additional  losses  are  recognized  only  to  the  extent  that  the  Entity  has 
incurred  legal  or  constructive  obligations  or  made  payments  on  behalf  of  the 
associate or joint venture. 

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An investment in an associate or a joint venture is accounted for using the equity 
method  from  the  date  on  which  the  investee  becomes  an  associate  or  a  joint 
venture. On acquisition of the investment in an associate or a joint venture, any 
excess of the cost of the investment over the Entity’s share of the net fair value 
of the identifiable assets and liabilities of the investee is recognized as goodwill, 
which is included within the carrying amount of the investment. Any excess of the 
Entity’s share of the net fair value of the identifiable assets and liabilities over the 
cost of the investment, after reassessment, is recognized immediately in profit or 
loss in the period in which the investment is acquired.

The  requirements  of  IAS  39  are  applied  to  determine  whether  it  is  necessary  to 
recognize any impairment loss with respect to the Entity’s investment in an associate 
or a joint venture. When necessary, the entire carrying amount of the investment 
(including goodwill) is tested for impairment in accordance with IAS 36, Impairment 
of Assets, as a single asset by comparing its recoverable amount (higher of value in 
use and fair value less costs to sell) with its carrying amount. Any impairment loss 
recognized  forms  part  of  the  carrying  amount  of  the  investment.  Any  reversal  of 
that impairment loss is recognized in accordance with IAS 36 to the extent that the 
recoverable amount of the investment subsequently increases.

The  Entity  discontinues  the  use  of  the  equity  method  from  the  date  when  the 
investment ceases to be an associate or a joint venture, or when the investment is 
classified as held for sale. When the Entity retains an interest in the former associate 
or joint venture and the retained interest is a financial asset, the Entity measures 
the retained interest at fair value at that date and the fair value is regarded as its 
fair value on initial recognition in accordance with IAS 39. 

The difference between the carrying amount of the associate or joint venture at the 
date the equity method was discontinued, and the fair value of any retained interest 
and any proceeds from disposing of a part interest in the associate or joint venture 
is included in the determination of the gain or loss on disposal of the associate or 
joint venture. 

In  addition,  the  Entity  accounts  for  all  amounts  previously  recognized  in  other 
comprehensive income in relation to that associate or joint venture on the same basis 
as would be required if that associate or joint venture had directly disposed of the 
related assets or liabilities. Therefore, if a gain or loss previously recognized in other 
comprehensive income by that associate or joint venture would be reclassified to 
profit or loss on the disposal of the related assets or liabilities, the Entity reclassifies 
the gain or loss from equity to profit or loss (as a reclassification adjustment) when 
the equity method is discontinued.

The Entity continues to use the equity method when an investment in an associate 
becomes an investment in a joint venture or an investment in a joint venture becomes 
an investment in an associate. There is no remeasurement to fair value upon such 
changes in ownership interests.

When the Entity reduces its ownership interest in an associate or a joint venture 
but the Entity continues to use the equity method, the Entity reclassifies to profit or 
loss the proportion of the gain or loss that had previously been recognized in other 
comprehensive income relating to that reduction in ownership interest if that gain 
or loss would be reclassified to profit or loss on the disposal of the related assets 
or liabilities.

When a group entity transacts with an associate or a joint venture of the Entity, 
profits and losses resulting from the transactions with the associate or joint venture 
are recognized in the Entity’s consolidated financial statements only to the extent of 
interests in the associate or joint venture that are not related to the Entity.

n.  Leasing

Leases  are  classified  as  finance  leases  whenever  the  terms  of  the  lease  transfer 
substantially all the risks and rewards of ownership to the lessee. All other leases 
are classified as operating leases.

Assets held under finance leases are initially recognized as assets of the Entity at 
their fair value at the inception of the lease or, if lower, at the present value of the 
minimum lease payments. The corresponding liability to the lessor is included in the 
consolidated statements of financial position as a finance lease obligation.

Lease  payments  are  apportioned  between  finance  expenses  and  reduction  of  the 
lease obligation so as to achieve a constant rate of interest on the remaining balance 
of the liability. Finance expenses are recognized immediately in profit or loss.

Operating  lease  payments  are  recognized  as  an  expense  on  a  straight-line  basis 
over the lease term. 

Lessors of leased properties require deposits equivalent guarantee of 1 to 2 months’ 
rent. The deposits are classified as noncurrent.

o.  Foreign currency transactions

In order to consolidate the financial statements of foreign operations carried out 
independently from the Entity (located in Argentina, Chile, Colombia, Brazil and 
Spain), which comprise 44%, 42% and 38% of consolidated net income and 31%, 
25% and 22% of the total consolidated assets at December 31, 2017, 2016 and 
2015, respectively, companies apply the policies followed by the Entity.

The  financial  statements  of  consolidating  foreign  operations  are  converted  to 
the  reporting  currency  by  initially  identifying  whether  or  not  the  functional  and 
recording currency of foreign operations is different, and subsequently converting 
the functional currency to the reporting currency. The functional currency is equal 
to recording currency of foreign operations, but different to the reporting currency. 

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In order to convert the financial statements of subsidiaries resident abroad from 
the functional currency to the reporting currency at the reporting date, the following 
steps are carried out:

Liabilities recognized in respect of short-term employee benefits are measured at 
the undiscounted amount of the benefits expected to be paid in exchange for the 
related service.

-  Assets  and  liabilities,  both  monetary  and  non-monetary,  are  converted  at  the 
closing  exchange  rates  in  effect  at  the  reporting  date  of  each  consolidated 
statements of financial position.

- 

Income, cost and expense items of the consolidated statements of income are 
converted at the average exchange rates for the period, unless those exchange 
rates  will  fluctuate  significantly  over  the  year,  in  which  case  operations  are 
converted  at  the  exchange  rates  prevailing  at  the  date  on  which  the  related 
operations were carried out.

Statutory employee profit sharing (PTU)

As result of the PTU is recorded in the results of the year in which it is incurred and 
is presented in other expenses and other income. 

As result of the 2014 Income Tax Law, as of December 31, 2017, 2016 and 2015, 
PTU is determined based on taxable income, according to Section I of Article 9 of 
the that Law.

-  All  conversion  differences  are  recognized  as  a  separate  component  under 

stockholders’ equity and form part of other comprehensive income items.

The  income  tax  expense  represents  the  sum  of  the  tax  currently  payable  and 
deferred tax.

q.  Income taxes   

p.  Employee benefits

Retirement benefits costs from termination benefits 

Payments  to  defined  contribution  retirement  benefit  plans  are  recognized  as  an 
expense when employees have rendered service entitling them to the contributions.

For  defined  benefit  retirement  benefit  plans,  the  cost  of  providing  benefits  is 
determined using the projected unit credit method, with actuarial valuations being 
carried out at the end of each annual reporting period. Remeasurement, comprising 
actuarial gains and losses, the effect of the changes to the asset ceiling (if applicable) 
and  the  return  on  plan  assets  (excluding  interest),  is  reflected  immediately  in 
the  statement  of  financial  position  with  a  charge  or  credit  recognized  in  other 
comprehensive income in the period in which they occur. 

Remeasurement recognized in other comprehensive income is reflected immediately 
in retained earnings and will not be reclassified to profit or loss. Past service cost 
is  recognized  in  profit  or  loss  in  the  period  of  a  plan  amendment.  Net  interest  is 
calculated by applying the discount rate at the beginning of the period to the net 
defined benefit liability or asset.

A liability for a termination benefit is recognized at the earlier of when the entity 
can  no  longer  withdraw  the  offer  of  the  termination  benefit  and  when  the  entity 
recognizes any related restructuring costs.

Short-term employee benefits
A liability is recognized for benefits accruing to employees in respect of wages and 
salaries, annual leave and sick leave in the period the related service is rendered 
at the undiscounted amount of the benefits expected to be paid in exchange for 
that service.

1.  Current tax

Current income tax (ISR) is recognized in the results of the year in which 
is incurred.

2.  Deferred income tax 
   Deferred  tax  is  recognized  on  temporary  differences  between  the  carrying 
amounts of assets and liabilities in the consolidated financial statements and the 
corresponding tax bases used in the computation of taxable profit. Deferred tax 
liabilities are generally recognized for all taxable temporary differences. Deferred 
tax assets are generally recognized for all deductible temporary differences to 
the extent that it is probable that taxable profits will be available against which 
those deductible temporary differences can be utilized. Such deferred tax assets 
and  liabilities  are  not  recognized  if  the  temporary  difference  arises  from  the 
initial recognition (other than in a business combination) of assets and liabilities 
in a transaction that affects neither the taxable profit nor the accounting profit. 

  Deferred  tax  liabilities  are  recognized  for  taxable  temporary  differences 
associated  with  investments  in  subsidiaries  and  associates,  and  interests  in 
joint  ventures,  except  where  the  Entity  is  able  to  control  the  reversal  of  the 
temporary difference and it is probable that the temporary difference will not 
reverse in the foreseeable future. Deferred tax assets arising from deductible 
temporary differences associated with such investments and interests are only 
recognized to the extent that it is probable that there will be sufficient taxable 
profits  against  which  to  utilize  the  benefits  of  the  temporary  differences  and 
they are expected to reverse in the foreseeable future.

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The  carrying  amount  of  deferred  tax  assets  is  reviewed  at  the  end  of  each 
reporting  period  and  reduced  to  the  extent  that  it  is  no  longer  probable  that 
sufficient taxable profits will be available to allow all or part of the asset to be 
recovered.

  Deferred tax liabilities and assets are measured at the tax rates that are expected 
to apply in the period in which the liability is settled or the asset realized, based 
on tax rates (and tax laws) that have been enacted or substantively enacted by 
the end of the reporting period.

The  measurement  of  deferred  tax  liabilities  and  assets  reflects  the  tax 
consequences that would follow from the manner in which the Entity expects, at 
the end of the reporting period, to recover or settle the carrying amount of its 
assets and liabilities.

3.  Current and deferred tax for the year

Current  and  deferred  tax  are  recognized  in  profit  or  loss,  except  when  they 
relate to items that are recognized in other comprehensive income or directly in 
equity, in which case, the current and deferred tax are also recognized in other 
comprehensive  income  or  directly  in  equity  respectively.  Where  current  tax  or 
deferred tax arises from the initial accounting for a business combination, the 
tax effect is included in the accounting for the business combination.

r.  Provisions

Provisions  are  recorded  when  the  Entity  has  a  present  obligation  (be  it  legal  or 
assumed) as a result of a past event, and it is probable that the Entity will have to 
settle the obligation and it is possible to prepare a reliable estimation of the total 
amount.

The  amount  recognized  as  a  provision  is  the  best  estimate  of  the  consideration 
required to settle the present obligation at the end of the reporting period, taking 
into account the risks and uncertainties surrounding the obligation. When a provision 
is  measured  using  the  cash  flows  estimated  to  settle  the  present  obligation,  its 
carrying amount is the present value of those cash flow. 

When some or all of the economic benefits required to settle a provision are expected 
to be recovered by a third party, a receivable is recognized as an asset if it is virtually 
certain that reimbursement will be received and the amount of the receivable can be 
measured reliably. Provisions are classified as current or non-current based on the 
estimated period of time estimated for settling the related obligations. 

Contingent liabilities acquired as part of a business combination
Contingent  liabilities  acquired  in  a  business  combination  are  initially  measured 
at  fair  value  at  the  acquisition  date.  At  the  end  of  subsequent  reporting  periods, 
such  contingent  liabilities  are  measured  at  the  higher  of  the  amount  that  would 
be recognized in accordance with IAS 37 and the amount initially recognized less 
cumulative amortization recognized in accordance with IAS 18, Revenue.

s.  Financial liabilities and equity instruments 

1.  Classification as debt or equity
  Debt  and  equity  instruments  issued  by  a  group  entity  are  classified  as  either 
financial  liabilities  or  as  equity  in  accordance  with  the  substance  of  the 
contractual arrangements and the definitions of a financial liability and an equity 
instrument.

2.  Financial liabilities

Financial liabilities are classified as either financial liabilities ‘at FVTPL’ or ‘other 
financial liabilities’.

3.  Other financial liabilities
  Other financial liabilities (including borrowings and trade and other payables) are 
subsequently measured at amortized cost using the effective interest method. 

The effective interest method is a method of calculating the amortized cost of a 
financial liability and of allocating interest expense over the relevant period. The 
effective interest rate is the rate that exactly discounts estimated future cash 
payments (including all fees and points paid or received that form an integral part 
of the effective interest rate, transaction costs and other premiums or discounts) 
through the expected life of the financial liability, or (where appropriate) a shorter 
period, to the net carrying amount on initial recognition.

4.  Derecognition of financial liabilities

The Entity derecognizes financial liabilities when, and only when, the Entity’s 
obligations are discharged, cancelled or have expired. The difference between 
the carrying amount of the financial liability derecognized and the consideration 
paid and payable is recognized in profit or loss.

t.  Derivative financial instruments

Alsea  uses  derivative  financial  instruments  (DFI)  known  as  forwards  or  swaps,  in 
order to a) mitigate present and future risks of adverse fluctuations in exchange and 
interest rates, b) avoid distracting resources from its operations and the expansion 
plan, and c) have certainty over its future cash flows, which also helps to maintain a 
cost of debt strategy. DFI’s used are only held for economic hedge purposes, through 
which the Entity agrees to the trade cash flows at future fixed dates, at the nominal 
or reference value, and they are valued at fair value.

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Embedded  derivatives:  The  Entity  reviews  all  signed  contracts  to  identify  the 
existence  of  embedded  derivatives.  Identified  embedded  derivatives  are  subject 
to evaluation to determine whether or not they comply with the provisions of the 
applicable  regulations;  if  so,  they  are  separated  from  the  host  contract  and  are 
valued at fair value. If an embedded derivative is classified as trading instruments, 
changes in their fair value are recognized in income for the period.

Changes  in  the  fair  value  of  embedded  derivatives  designated  for  hedging 
recognize in based on the type of hedging: (1) when they relate to fair value hedges, 
fluctuations in the embedded derivative and in the hedged item they are valued at 
fair value and are recorded in income; (2) when they relate to cash flows hedges, the 
effective  portion  of  the  embedded  derivative  is  temporarily  recorded  under  other 
comprehensive income, and it is recycled to income when the hedged item affects 
results. The ineffective portion is immediately recorded in income.

Strategy for contracting DFI’s: Every month, the Corporate Finance Director’s 
office must define the price levels at which the Corporate Treasury must operate 
the different hedging instruments. Under no circumstances should amounts above 
the monthly resource requirements be operated, thus ensuring that operations are 
always carried out for hedging and not for speculation purposes.  Given the variety 
of derivative instruments available to hedge risks, Management is empowered to 
define the operations for which such instruments are to be contracted, provided 
they are held for hedging and not for speculative purposes.

Processes  and  authorization  levels:  The  Corporate  Treasury  Manager  must 
quantify and report to the Financial Director the monthly requirements of operating 
resources. The Corporate Financial Director may operate at his discretion up to 50% 
of the needs for the resources being hedged, and the Administration and Financial 
Management may cover up to 75% of the exposure risk. Under no circumstances 
may amounts above the limits authorized by the Entity’s General Management be 
operated,  in  order  to  ensure  that  operations  are  always  for  hedging  and  not  for 
speculation purposes. The foregoing is applicable to interest rates with respect to 
the amount of debt contracted at variable rates and the exchange rate with respect 
to currency requirements. If it becomes necessary to sell positions for the purpose 
of  making  a  profit  and/or  incurring  a  “stop  loss”,  the  Administration  and  Finance 
Director must first authorize the operation.

Internal  control  processes:  EWith  the  assistance  of  the  Corporate  Treasury 
Manager, the Corporate Financial Director must issue a report the following working 
day, specifying the Entity’s resource requirements for the period and the percentage 
covered by the Administration and Financial Manager. Every month, the Corporate 
Treasury  Manager  will  provide  the  Accounting  department  with  the  necessary 
documentation to properly record such operations. The Administration and Finance 
Director will submit to the Corporate Practices Committee a quarterly report on the 
balance of positions taken.

The  actions  to  be  taken  in  the  event  that  the  identified  risks  associated  with 
exchange rate and interest rate fluctuations materialize, are to be carried out by the 
Internal Risk Management and Investment Committee, of which the Alsea General 
Director and the main Entity’s directors form part.

Main  terms  and  conditions  of  the  agreements:  Operations  with  DFI’s  are 
carried  out  under  a  master  agreement  on  an  ISDA  (International  Swap  Dealers 
Association) form, which must be standardized and duly formalized by the legal 
representatives of the Entity and the financial institutions.

Margins,  collateral  and  credit  line  policies:  In  certain  cases,  the  Entity  and 
the  financial  institutions  have  signed  an  agreement  enclosed  to  the  ISDA  master 
agreement, which stipulates conditions that require them to offer guarantees for 
margin calls in the event that the mark-to-market value exceeds certain established 
credit limits.

The Entity has the policy of monitoring the volume of operations contracted with 
each institution, in order to avoid as much as possible margin calls and diversify its 
counterparty risks.

Identified risks are those related to variations in exchange rate and interest rate. 
Derivative instruments are contracted under the Entity’s policies and no risks are 
expected  to  occur  that  differ  from  the  purpose  for  which  those  instruments  are 
contracted.

Markets  and  counterparties:  Derivative  financial  instruments  are  contracted 
in  the  local  market  under  the  over  the  counter  (OTC)  mode.  Following  are  the 
financial entities that are eligible to close operations in relation to the Entity’s risk 
management: BBVA Bancomer S.A., Banco Santander, S. A., Barclays Bank México 
S. A., UBS AG Actinver Casa De Bolsa, Banorte-Ixe, BTG Pactual, Citi, Credit Suisse, 
Grupo Bursátil Mexicano GBM Casa De Bolsa, HSBC Global Research, Interacciones 
Casa de Bolsa, Intercam Casa de Bolsa, Invex, Itau BBA, Monex Casa de Bolsa, UBS 
Investment Research, Grupo Financiero BX+, and Vector Casa de Bolsa.

The Corporate Financial Director is empowered to select other participants, provided 
that they are regulated institutions authorized to carry out this type of operations, 
and that they can offer the guarantees required by the Entity.

Hedge  accounting:  DFI’s  are  initially  recorded  at  their  fair  value,  which  is 
represented  by  the  transaction  cost.  After  initial  recognition,  DFI’s  are  valued  at 
each reporting period at their fair value and changes in such value are recognized 
in  the  consolidated  statements  of  income,  except  if  those  derivative  instruments 
have been formally designated as and they meet the requirements to be considered 
hedge instruments associated to a hedge relation.

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Polices  for  designating  calculation  and  valuation  agents:  The  fair  value 
of DFIs is reviewed monthly. The calculation or valuation agent used is the same 
counterparty  or  financial  entity  with  whom  the  instrument  is  contracted,  who  is 
asked to issue the respective reports at the month-end closing dates specified by 
the Entity.

Likewise,  as  established  in  the  master  agreements  (ISDA)  that  cover  derivative 
financial  operations,  the  respective  calculations  and  valuations  are  presented 
in  the  quarterly  report.  The  designated  calculation  agents  are  the  corresponding 
counterparties.  Nevertheless,  the  Entity  validates  all  calculations  and  valuations 
received by each counterparty.

u.  Revenue recognition

Income  generated  from  ordinary  operations  is  recorded  to  the  extent  that  future 
economic  benefits  are  likely  to  flow  into  the  Entity  and  income  can  be  measured 
reliably, irrespective of the moment in which payment is made. Income is measured 
based on the fair value of the consideration received or receivable, bearing in mind 
the  payment  conditions  specified  in  the  respective  agreement,  without  including 
taxes or tariffs. 

Sale of goods

Revenues from the sale of food and beverages are recognized when they are 
delivered to and/or consumed by customers.

Provision of services

Revenues  from  services  are  recognized  given  the  stage  of  completion, 
which is generally when the services have been rendered and accepted by 
customers.

Dividends

Dividend income is recognized when the Entity’s right to collect dividends 
has been established.

Royalties

4.  Critical accounting judgments and key sources for estimating uncertainties
In the application of the Entity’s accounting policies, which are described in Note 3, the 
Entity’s management is required to make certain judgments, estimates and assumptions 
about the carrying amounts of assets and liabilities that are not readily apparent from 
other sources. The estimates and assumptions are based on historical experience and 
other factors that are considered to be relevant. Actual results may differ from these 
estimates.

Estimations and assumptions are reviewed on a regular basis. Changes to the accounting 
estimations are recognized in the period in which changes are made, or in future periods 
if the changes affect the current period and other subsequent periods.

a.  Critical judgments for applying the accounting policies

There  are  critical  judgments,  apart  from  those  involving  estimations,  that  the 
Entity’s management has made in the process of applying the Entity´s accounting 
policies and that have the most significant effect on the amounts recognized in the 
consolidated financial statements.

Control over Food Service Project, S.L. (Grupo Zena) and obligation under 
put option of non-controlling interest 

Note 15 indicates that Grupo Zena is a 71.76% owned subsidiary of Alsea. Based 
on the contractual agreements executed between the Entity and other investors, 
Alsea  is  empowered  to  appoint  or  remove  the  majority  of  the  members  of  the 
board  of  directors,  executive  commission  and  management  positions  of  Grupo 
Zena,  which  manage  the  relevant  activities  of  Grupo  Zena.  Consequently,  the 
Entity’s  management  concluded  that  Alsea  has  the  capacity  to  manage  the 
relevant activities of Grupo Zena and therefore has control over it.

Similarly,  Alsea  has  the  obligation  under  the  put  option  to  acquire  the  non-
controlling interest of the other investors (purchase option). This purchase option 
can be exercised four years after the acquisition date of Grupo Zena. 

Alsea’s  management  has  calculated  the  financial  liability  derived  from  the 
contractual  requirements  in  effect  at  the  purchase  option  date,  as  well  as  the 
current  value  of  the  financial  liability  according  to  the  requirements  of  IAS  32. 
Details of this liability can be consulted in Note 19.

Royalty income is recorded as it is earned, based on a fixed percentage of 
sub-franchise sales.

Control over Operadora de Franquicias Alsea, S.A. de C.V. (OFA)

Based on the contractual agreements signed by the Entity and other investors, 
the  Entity  is  empowered  to  appoint  and  remove  most  of  the  members  of  the 
board of directors of OFA, which has the power to control the relevant operations 
of OFA. Therefore, the Entity’s management concluded that the Entity has the 
capacity to unilaterally control the relevant activities of OFA and therefore it 
has control over OFA.

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Certain significant decisions, including the following are subject to the unanimous 
consent of the two stockholders: 1) the approval or modification of the budget of the 
year, and 2) changes to the development schedule, which do not modify the Entity’s 
control over the subsidiary, as established in the master franchise contract.

b.  Key sources of estimation uncertainty

The following are the key assumptions concerning the future, and other key sources 
of estimation uncertainty at the end of the reporting period, that have a significant 
risk of causing a material adjustment to the carrying amounts of assets and liabilities 
within the next financial year.

1.  Impairment of long-lived assets

The Entity annually evaluates whether or not there is indication of impairment 
in long-lived assets and calculates the recoverable amount when indicators are 
present.  Impairment  occurs  when  the  net  carrying  value  of  a  long-lived  asset 
exceeds its recoverable amount, which is the higher of the fair value of the asset 
less costs to sell and the value in-use of the asset. Calculation of the value in-use 
is based on the discounted cash flow model, using the Entity’s projections of its 
operating results for the near future. 

The recoverable amount of long-lived assets is subject to uncertainties inherent 
to the preparation of projections and the discount rate used for the calculation.

2.  Useful life of store equipment, leasehold improvements and property

Fixed  assets  acquired  separately  are  recognized  at  cost  less  accumulated 
depreciation and amortization and accrued losses for impairment. Depreciation 
is  calculated  based  the  straight-line  method  over  the  estimated  useful  life  of 
assets. The estimated useful life and the depreciation method are reviewed at 
the end of each reporting period, and the effect of any changes in the estimation 
recorded is recognized prospectively.

3.  Income tax valuation

The  Entity  recognizes  net  future  tax  benefits  associated  with  deferred 
income  tax  assets  based  on  the  probability  that  future  taxable  income  will 
be  generated  against  which  the  deferred  income  tax  assets  can  be  utilized. 
Evaluating the recoverability of deferred income tax assets requires the Entity 
to prepare significant estimates related to the possibility of generating future 
taxable income. 

Future taxable income estimates are based on projected  cash  flows  from  the 
Entity’s operations and the application of the existing tax laws in Mexico. 

The  Entity’s  capacity  to  realize  the  net  deferred  tax  assets  recorded  at  any 
reporting date could be negatively affected to the extent that future cash flows 
and taxable income differ significantly from the Entity’s estimates.

Additionally,  future  changes  in  Mexico’s  tax  laws  could  limit  the  capacity  to 
obtain tax deductions in future periods.

4.  Intangible assets

The period and amortization method of an intangible asset with a defined life is 
reviewed at a minimum at each reporting date. Changes to the expected useful 
life  or  the  expected  pattern  of  consumption  of  future  economic  benefits  are 
made  changing  the  period  or  amortization  method,  as  the  case  may  be,  and 
are treated as changes in the accounting estimations. Amortization expenses of 
an intangible asset with a definite useful life are recorded in income under the 
expense caption in accordance with the function of the intangible asset.

5.  Fair value measurements and valuation processes

ASome of the Entity’s assets and liabilities are measured at fair value for financial 
reporting  purposes.  The  Entity’s  Board  of  Directors  has  set  up  a  valuation 
committee, which is headed up by the Entity’s Financial Director, to determine 
the appropriate valuation techniques and inputs for fair value measurements.

In  estimating  the  fair  value  of  an  asset  or  liability,  the  Entity  uses  market-
observable data to the extent it is available. When level 1 inputs are not available, 
the Entity engages third party qualified appraisers to perform the valuation. 

The  valuation  committee  works  closely  with  the  qualified  external  appraiser 
to  establish  the  appropriate  valuation  techniques  and  inputs  to  the  model. 
Every three months, the Financial Director reports the findings of the valuation 
committee to the Entity’s board of directors to explain the causes of fluctuations 
in the fair value of assets and liabilities.

Information about the valuation techniques and inputs used in the determining 
the fair value of various assets and liabilities are disclosed Note 22 i.

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6.  Contingencies

Given  their  nature,  contingencies  are  only  resolved  when  one  or  more  future 
events  occur  or  cease  to  occur.  The  evaluation  of  contingencies  inherently 
includes  the  use  of  significant  judgment  and  estimations  of  the  outcomes  of 
future events.

5.  Non-monetary transactions
The Entity carried out the following activities which did not generate or utilize cash, for 
which reason, they are not shown in the consolidated statements of cash flows:

In  October  2015,  the  Entity  acquired  71.76%  of  the  capital  stock  of  Food  Service 
Project,  S.L.  (“FSP”),  incorporated  in  Spain,  and  which,  together  with  its  subsidiaries, 
is denominated “Grupo Zena”. Under the terms of this transaction, in this transaction 
an  option  to  purchase  and  sale  was  recorded  in  accordance  with  IAS  32,  Financial 
Instruments: Presentation, is established (see Note 19). 

6.  Cash and cash equivalents
For  the  purpose  of  the  consolidated  statements  of  cash  flows,  the  cash  and  cash 
equivalents caption includes cash, banks and investments in money market instruments. 
The  cash  and  cash  equivalents  balance  included  in  the  consolidated  statements  of 
financial position and the consolidated statements of cash flows at December 31, 2017, 
2016 and 2015 is comprised as follows:

7.  Customers, net 
The accounts receivable from customers disclosed in the consolidated statements of 
financial position are classified as loans and accounts receivable and therefore they are 
valued at their amortized cost. 

At December 31, 2017, 2016 and 2015, the customer balance is comprised as follows: 

Franchises
Credit card
Other

$

$

2017
247,118
304,419
530,920
1,082,457

$

2016
315,864
105,115
419,059
840,038

2015
332,485
163,584
261,971
758,040

Allowance for doubtful accounts  (1)

(162,193)

(131,658)

(118,097)

$

920,264

$

708,380

$

639,943

(1)  The  estimates  presented  in  the  consolidated  statements  of  financial  position  refer  to  the  balances  of  doubtful 
accounts  aged  more  than  90  days  involving  franchisees.  The  estimates  recognized  mainly  for  the  concept  are 
$162,193,  $131,658,  $118,097  in  2017,  2016  and  2015,  respectively.  These  estimates  plus  certain  guarantees 
cover the overdue amount. The recognized impairment represents the difference between the book values of these 
customer account receivables and the current value of the resources expected from their settlement. The Entity 
does not hold any collateral for these balances.

The average credit term for the sale of food, beverages, containers, packaging, royalties 
and other items to owners of sub-franchises is from 8-30 days. Starting from the day 
next dates of the contractual maturity are generated interests on the defeated balance 
at moment of settlement. The rate comprises the Mexican Interbank Equilibrium Rate 
(TIIE) plus 5 points and is multiplied by 2. 

Cash

Investments with original maturities of under 
three months

2017
1,453,537 $

2016
1,878,770 $

$

2015
632,628

86,866

669,072

563,186

Following is the aging of past due but unimpaired accounts receivable:

Total cash and cash equivalents 

$

1,540,403 $

2,547,842 $

1,195,814

The Entity maintains its cash and cash equivalents with accepted financial entities and 
it has not historically experienced losses due to credit risk concentration.

15-60 days
60-90 days
More than 90 days

Total

2017
13,371 $
13,044
153,900

2016
29,052 $

6,126
129,561

2015
43,648
9,230
95,161

180,315 $

164,739 $

148,039

$

$

Average time overdue (days)

95

93

60

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(1) 

In others are concepts such as toys, uniforms, cleaning utensils, kitchen appliances and souvenirs. 

Acquisitions

152,336

1,828,314

2,649,953

December 31, 2016

867,293

6,326,164

8,677,497

288,428

213,639

881,089

207,480

989,451

375,763

2,507,007

21,126,331

29,461

139,597

(365,730)

4,695,671

54,260

The  concentration  of  credit  risk  is  limited  because  the  balance  is  composed  of 
franchisees  which  are  supported  or  controlled  by  a  service  contract  and  /  or  master 
franchise; likewise consists of balances with from financial institutions cards, which are 
recovered within from 15 days.

Inventories, net

8. 
At December 31, 2017, 2016 and 2015, inventories are as follows:

Food and beverages
Containers and packaging
Other (1)
Obsolescence allowance

$

$

2017
1,869,134
65,759
82,591
(7,705)

$

2016
1,383,029
55,001
145,237
(7,904)

2015
1,083,807
84,235
214,983
(5,044)

Total

$

2,009,779

$

1,575,363

$

1,377,981

Inventories  recognized  under  cost  of  sales  for  inventory  consumption  in  the  period 
related to continuous operations totaled $12,923,189, $11,779,630 and $10,149,276 
for the years ended December 31, 2017, 2016 and 2015, respectively. 

9.  Advance payments
Advance payments were made for the acquisition of:

Insurance and other services
Inventories
Lease of locales

Total

2017
288,458 $

91,029
32,076

2016
287,426 $

80,529
34,235

2015
220,783
62,249
39,354

411,563 $

402,190 $

322,386

$

$

10. Store equipment, leasehold improvements and property, net
Store equipment, leasehold improvements and properties are as follows:

Cost

Buildings

Store 
equipment

Leasehold 
improvements

Capital
 lease

Transportation 
equipment

Computer 
equipment

Production 
equipment

Office 
furniture and 
equipment

Construction 
in process

Total

Balance at January 

1, 2015

Acquisitions

Disposals

Adjustment for 
currency conversion

Balance as of 

$  797,139

$  4,109,295

$  6,190,457

$  288,428 $ 

172,027

$  552,255

$  940,450

$  277,415

$  1,145,279

$ 14,472,745

14,783

1,153,047

1,239,062

-

(183,125)

(335,952)

(5,617)

(58,817)

(98,739)

-

-

-

41,315

205,232

41,196

36,161

254,022

2,984,818

(23,113)

(23,962)

(5,903)

(163)

-

(572,218)

(1,826)

(4,945)

(1,076)

(4,649)

(11,976)

(187,645)

December 31, 2015

806,305

5,020,400

6,994,828

288,428

188,403

Acquisitions

13,795

1,198,304

1,481,780

Business acquisition

37,360

28,963

26,726

Disposals

(1,712)

(182,068)

(289,267)

Adjustment for 
currency conversion

Balance as of 

11,545

260,565

463,430

-

-

-

-

Reclassified of 
financial leases

Disposals

Adjustment for 
currency conversion

Balance as of 

(89,873)

-

(58,867)

(29,910)

(198,285)

(357,784)

17,096

46,570

92,533

-

-

-

-

728,580

157,539

554

55,179

113

(38,362)

(55,780)

974,667

308,764

1,387,325

16,697,700

14,795

33,612

1,093,240

4,048,244

-

-

14,039

(17,656)

-

-

107,755

(584,845)

8,306

50,196

(11)

37,004

26,442

857,477

-

-

-

-

(34,583)

(51,942)

(9,645)

(45,294)

4,136

17,388

-

22,981

-

-

-

(148,740)

(727,443)

200,704

December 31, 2017

$  916,942

$  8,002,763

$ 11,003,332

$  288,428 $ 

237,452

$  1,054,015

$  1,009,267

$  493,047

$  2,141,277

$ 25,146,523

Depreciation 

Buildings

Balance at January 

Store 
equipment

Leasehold 
improvements

Capital
lease

Transportation 
equipment

Computer 
equipment

Production 
equipment

Office 
furniture and 
equipment

Construction 
in process

Total

1, 2015

$ 

84,871

$  1,423,669

$  1,959,787

$ 

(5,181) $ 

85,894

$  328,698

$  522,531

$ 

51,439

$ 

- $  4,451,708

Charge for 
depreciation for 
the year

Adjustment for 
currency conversion

Disposals

Balance as of 

8,743

633,620

727,164

14,708

33,161

112,523

45,595

20,827

-

-

(22,824)

(42,948)

(141,946)

(229,691)

-

-

(1,094)

(3,406)

(20,106)

(22,056)

(1,490)

(2,421)

3

(146)

December 31, 2015

93,614

1,892,519

2,414,312

9,527

97,855

415,759

564,215

72,123

Charge for 
depreciation for 
the year

Adjustment for 
currency conversion

Disposals

Balance as of 

4,115

783,655

958,511

13,061

35,639

142,494

23,946

28,253

904

-

156,143

229,462

(148,666)

(286,532)

-

-

3,240

38,240

(36,610)

(57,654)

23

(737)

22,497

(17,022)

December 31, 2016

98,633

2,683,651

3,315,753

22,588

100,124

538,839

587,447

105,851

Charge for 
depreciation for 
the year

Reclassified as held 
for sale 

Adjustment 
for currency 
conversion

Disposals

Balance as of 

49,040

902,852

1,131,063

12,624

39,257

160,583

36,848

36,182

(41,628)

-

(19,876)

7,364

69,706

67,637

(15,522)

(169,725)

(266,354)

-

-

-

-

-

1,255

15,223

-

-

-

13,696

(25,870)

(42,555)

(5,074)

(35,568)

-

-

-

-

-

-

-

-

-

-

-

-

1,596,341

(71,759)

(416,366)

5,559,924

1,989,674

450,509

(547,221)

7,452,886

2,368,449

(61,504)

174,881

(560,668)

December 31, 2017

$ 

97,887

$  3,486,484

$  4,228,223

$ 

35,212 $ 

114,766

$ 

672,090

$ 

619,221

$ 

120,161

$ 

- $  9,374,044

152     ANNUAL REPORT

Net cost

     ALSEA   2017     153

Balance as of 

December 31, 2015 

$ 

712,691 $  3,127,881 $  4,580,516 $ 

278,901 $ 

90,548 $ 

312,821 $ 

410,452 $ 

236,641 $  1,387,325 $  11,137,776

Balance as of 

December 31, 2016

$ 

768,660 $  3,642,513 $  5,361,744 $ 

265,840 $ 

113,515 $ 

342,250 $ 

402,004 $ 

269,912 $  2,507,007 $  13,673,445

Amortization

Brand 
rights

Commissions 
for store 
opening

Franchise 
and use 
of locale 
rights

Licenses and 
developments

Goodwill

Total

Balance as of 

December 31, 2017

$ 

819,055 $  4,516,279 $  6,775,109 $ 

253,216 $ 

122,686 $ 

381,925 $ 

390,046 $ 

372,886 $  2,141,277 $  15,772,479

11. Intangible assets, net
Intangible assets are comprised as follows:

Balance at January 1, 2015

$

811,015

$

371,126

$

279,982

$

418,058

$

16,953

$

1,897,134

Amortization

Adjustment for currency 

128,657

(593)

9,693

(3,243)

95,598

(3,243)

conversion

Disposals

(3,880)

(10,472)

(1,732)

117,608

(357)

(68)

-

-

-

351,556

(7,436)

(16,152)

Balance as of December 31, 

935,199

367,104

370,605

535,241

16,953

2,225,102

Cost

Brand 
rights

Commissions 
for store 
opening

Franchise and 
use of locale 
rights

Licenses and 
developments

Goodwill

Total

Adjustment for currency 

2015

Amortization

Balance at January 1, 2015

$

7,813,255

$

378,644

$

875,130

$

572,461

$

6,881,265

$ 16,520,755

Acquisitions

Adjustment for currency conversion

Disposals

94,601

15,359

(9,313)

Balance as of December 31, 2015

7,913,902

Acquisitions

Business acquisition

Adjustment for currency conversion

Disposals

201,442

245,156

90,006

(4,503)

603

(1,031)

(8,227)

369,989

6,829

-

14,810

(7,060)

Balance as of December 31, 2016

8,446,003

384,568

Acquisitions

Adjustment for currency conversion

Disposals

Impairment losses

93,578

35,585

(12,668)

-

-

3,551

(11,025)

-

173,013

143,255

(6,574)

(5,219)

1,036,350

139,489

-

5,519

(2,785)

1,178,573

216,519

(2,806)

(29,078)

-

(841)

(275)

714,600

203,238

-

38,493

(1,835)

954,496

201,619

25,001

(4,870)

-

-

-

-

411,472

6,913

(23,034)

6,881,265

16,916,106

-

-

-

-

550,998

245,156

148,828

(16,183)

6,881,265

17,844,905

-

-

-

(3,647)

511,716

61,331

(57,641)

(3,647)

Balance as of December 31, 2017

$

8,562,498

$

377,094

$

1,363,208

$

1,176,246

$

6,877,618

$ 18,356,664

conversion

Disposals

173,917

10,144

8,571

12,887

77,295

138,778

515

34,738

(37,901)

(7,390)

(3,477)

(3,610)

-

-

-

398,561

58,284

(52,378)

Balance as of December 31, 

1,081,359

381,172

444,938

705,147

16,953

2,629,569

2016

Amortization

Adjustment for currency 

conversion

Disposals

137,481

3,922

3,235

3,412

110,381

567

132,129

21,279

(4,689)

(10,761)

(21,867)

(6,000)

-

-

-

383,226

29,180

(43,317)

Balance as of December 31, 

$ 1,218,073

$

377,058

$

534,019

$

852,555

$

16,953

$

2,998,658

2017

Net cost
Balance as of December 31, 

2015 

$ 6,978,703

$

2,885

$

665,745

$

179,359

$ 6,864,312

$ 14,691,004

Balance as of December 31, 

$ 7,364,644

$

3,396

$

733,635

$

249,349

$ 6,864,312

$ 15,215,336

2016

Balance as of December 31, 

$ 7,344,425

$

36

$

829,189

$

323,691

$ 6,860,665

$ 15,358,006

2017

12. Operating lease agreements
a.  Operating leases

The real estate housing the majority of the stores of Alsea are leased from third 
parties. In general terms, lease agreements signed for the operations of the Entity’s 
establishments are for a term of between five and ten years, with fixed rates set in 
pesos. Lease payments are generally revised annually and they increase on the basis 
of inflation. Alsea considers that it depends on no specific lessor and there are no 
restrictions for the entity as a result of having signed such agreements. 

Some of the Entity’s subsidiaries have signed operating leases for company vehicles 
and computer equipment.

154     ANNUAL REPORT

     ALSEA   2017     155

In the event of breach of any of the lease agreements, the Entity is required to settle 
in advance all its obligations, including payments and penalties for early termination, 
and it must immediately return all vehicles to a location specified by the lessor.

The amounts of the lease payments derived from the operating leases related to the 
premises where the stores of the different Alsea Brands are located are presented 
below.

Rental expense derived from operating lease agreements related to the real estate 
housing the stores of the different Alsea Brands are as follows:

Minimum lease payments

2017
4,031,877 $

2016
3,274,251 $

2015
2,851,083

$

b.  Commitments non-cancellable operating leases

Less than a year
Between one and five years

$

2017
2,845,064 $

11,524,706

2016
1,924,672 $
8,662,305

2015
1,744,166
7,833,383

c.  Financial lease liabilities

From  2014,  the  Entity  has  entered  into  leases  that  qualify  as  finance  in  the  Vips 
brand,  which  are  recorded  at  present  value  of  minimum  lease  payments  or  the 
market value of the property, whichever is less, and are amortized over the period of 
the lease renewals considering them.

Future  minimum  lease  payments  and  the  present  value  of  the  minimum  lease 
payments are summarized below:

Less than a year
Between one and five years
More than five years

Less future finance charges

Minimum payments of leases

$

$

2017
32,398
115,009
490,185
637,592
(336,149)

$

2016
32,398
97,195
536,997
666,590
(358,956)

2015
32,789
97,195
566,261
696,245
(381,915)

Minimum lease payments

$

301,443

$

307,634

$

314,330

Less than a year
Between one and five years
More than five years

Present value of minimum payments of leases

$

2017
6,799 $

25,086
269,558

2016
6,799 $

20,398
280,437

2015
7,190
20,398
286,742

Present value of minimum lease payments

$

301,443 $

307,634 $

314,330

Included in the consolidated financial 

statements as:

Short-term financial liability
Long-term financial liability

$

$

6,799 $

6,799 $

294,644

300,835

7,190
307,140

301,443 $

307,634 $

314,330

13. Investment in subsidiaries
The Entity’s shareholding in the capital stock of its main subsidiaries is as follows:

Name of Subsidiary
Panadería y Alimentos para 
Food Service, S.A. de C.V.
Café Sirena, S. de R.L de C.V.

Principal activity
Distribution of Alsea    

brand foods

Operator of the Starbucks 

brand in Mexico

2017

2016

2015

100.00%

100.00%

100.00%

100.00%

100.00%

100.00%

Operadora de Franquicias 

Alsea, S.A. de C.V.

Operator of the Burger  
King brand in Mexico

Operadora y Procesadora de 
Productos de Panificación, 
S.A. de C.V.

Gastrosur, S.A. de C.V.

Operator of the      

Domino's Pizza brand      
in Mexico

Operator of the Chili’s Grill 
& Bar brand in Mexico

Fast Food Sudamericana, S.A.

Operator of the Burger King 

80.00%

80.00%

80.00%

100.00%

100.00%

100.00%

100.00%

100.00%

100.00%

Fast Food Chile, S.A.

Operator of the Burger King 

brand in Chile

100.00%

100.00%

100.00%

brand in Argentina

100.00%

100.00%

100.00%

Starbucks Coffee Argentina, 

Operator of the Starbucks 

S.R.L.

Dominalco, S.A. (1)

Servicios Múltiples 

Empresariales ACD, S.A. de 
C.V. (before SOFOM E.N.R.)
Asian Bistro Colombia, S.A.S.

brand in Argentina

100.00%

100.00%

100.00%

Operator of the Domino’s 
Pizza brand in Colombia

Operator of Factoring 

and  Financial Leasing in 
Mexico

Operator of the P.F. Chang's 

-

93.30%

93.25%

100.00%

100.00%

100.00%

brand in Colombia

100.00%

100.00%

100.00%

Asian Bistro Argentina, S.R.L.

Operator of the P.F. Chang's 

Operadora Alsea en   

Colombia, S.A.

Operator of the Burger  
King brand in Colombia

94.94%

94.94%

94.91%

brand in Argentina

100.00%

100.00%

100.00%

156     ANNUAL REPORT

     ALSEA   2017     157

 
14. Investment in shares of associated companies
Investment in the non-controlling interest of Blue Stripes Chile 

During May 2015, Alsea reached an agreement to contribute 33% of the capital stock of 
Blue Stripes Chile, entity incorporated in Chile. Initial contribution by Alsea amounted to 
$6,477, recognized in the consolidated statements of financial position as investment 
in shares of associated companies. The remaining 67% was contributed by Grupo Axo, 
associated  company.  In  accordance  with  the  bylaws,  Alsea  will  not  have  control  over 
such operation.

At December 31, 2017, 2016 and 2015, the investment in shares of associated companies 
is comprised of the Entity’s direct interest in the capital stock of the companies listed 
below:

Interest in associated company

2017
-

          %
2015
2016
25.00% 25.00%

-

-

33.33% 33.33%

33.33% 33.33%

$ 

Main operations
Sales of prestigious 
Brands of clothes and 
accessories in Mexico
Sales of prestigious 
Brands of clothes and 
accessories in Chile
Sales of prestigious 
Brands of clothes and 
accessories in Chile

2017

2016

2015
- $  995,596 $  892,169

-

-

9,717

6,511

30,662

24,282

$ 

- $ 1,035,975 $  922,962

Grupo Axo, 
S.A.P.I. de 
C.V. (2) (4) (5)
Blue Stripes 
Chile SPA (5)

Stripes Chile 
SPA (1) (3) (5)

Total

Name of Subsidiary
Asian Food, Ltda.

Principal activity
Operator of the P.F. Chang's 

2017

2016

2015

brand in Chile

100.00%

100.00%

100.00%

Grupo Calpik, S.A.P.I. de C.V.

Operator of the California 
Pizza Kitchen brand in 
Mexico

Especialista en Restaurantes 

Operator of the P.F. Chang’s

de Comida Estilo Asiática, S.A. 
de C.V.

Distribuidora e Importadora 

Distributor of foods and 

Alsea, S.A. de C.V.

production materials for 
the Alsea and related 
Brands

100.00%

100.00%

100.00%

100.00%

100.00%

100.00%

100.00%

100.00%

100.00%

Italcafe, S.A. de C.V.

Operator of Italianni's 

brand

100.00%

100.00%

100.00%

Grupo Amigos de San Ángel, 

Operator of Italianni's 

S.A. de C.V.

brand

100.00%

100.00%

100.00%

Grupo Amigos de Torreón, S.A. 

Operator of Italianni's 

de C.V.

brand

100.00%

100.00%

100.00%

Grupo Amigos de Perisur, S.A. 

Operator of Italianni's 

de C.V. (2)

brand

Starbucks Coffee Chile, S.A. 

Operator of the Starbucks 

-

-

100.00%

brand in Chile

100.00%

100.00%

100.00%

Distribuidora e Importadora 
Alsea Colombia, S.A.S. (1)

Distributor of food and 

supplies for Alsea Brands 
in Colombia

Estrella Andina, S.A.S.

Operator of the Starbucks 

Operadora Vips, S. de R.L. 

de C.V.

brand in Colombia 
Operator of Vips brand

OPQR, S.A de C.V. 

Operator Brand Cheesecake 

Food Service Project, S.L. 

(Grupo Zena)

Factory in Mexico
Operator of Spain

-

100.00%

100.00%

70.00%

70.00%

70.00%

100.00%

100.00%

100.00%

100.00%

100.00%

100.00%

71.76%

71.76%

71.76%

Gastrococina Sur, S.P.A.

Operator of Chili’s Grill & 

Gastronomía Italiana en 

Operator of Archie´s brand 

Colombia, S.A.S. (1)

in Colombia

97.60%

100.00%

Bar in Chile

100.00%

100.00%

Operadora GB Sur, S.A. de C.V.

Operator of the Burger King 
and Domino’s Pizza brand 
in Mexico

70.90%

-

-

-

-

(1)  On July 19, 2017, the merger project between Distribuidora e Importadora Alsea Colombia, S.A.S. and Dominalco, 
S.A.  as  merged  companies  and  designating  as  a  merging  company  Gastronomía  Italiana  en  Colombia,  S.A.S. 
assuming the latter, all the rights and obligations of the merger.

(2)  On December 18, 2015, the Extraordinary General Shareholders’ Meeting approved the merger between Amigos 
de  Perisur,  S.A.  de  C.V.  (APE)  as  a  merged  company  and  the  entity  Amigos  de  Torreón,  S.A.  de  C.V.  as  merging 
entity, assuming the latter, all the rights and obligations of APE. This merger had effects between the parties as of 
December 31, 2015.

158     ANNUAL REPORT

     ALSEA   2017     159

 
          
Equity in results

1/1/2017 to 
10/19/2017
$ 

2015
2016
(3,487) $  65,989 $  27,396

Blue Stripes Chile SPA
Total  assets,  liabilities,  equity  and  profit  and  losses  of  the  associated  entity  are  as 
follows:

1,892

1,506

2

Current assets

2017
25.00%

          %
2015
2016
25.00% 25.00%

33.33%

33.33% 33.33%

33.33%

33.33% 33.33%

Main operations
Sales of prestigious 
Brands of clothes and 
accessories in Mexico
Sales of prestigious 
Brands of clothes and 
accessories in Chile
Sales of prestigious 
Brands of clothes and 
accessories in Chile

Subsidiaria 
Grupo Axo, 
S.A.P.I. de C.V. 

Blue Stripes 
Chile SPA (1) 

Stripes Chile 
SPA

Total

1,158

382

305

$ 

(437) $  67,877 $  27,703

(1)  Stripes Chile SPA is a direct subsidiary of Grupo Axo together with another subsidiary of the Entity.
(2) 
(3) 
(4) 

In 2015, contributions were made to increase the capital in Grupo Axo, by $38,706.
In 2015, the contribution to the capital increase of $20,220 in Stripes Chile made.
In 2016, Grupo Axo presents movements in its stockholders’ equity resulting from the acquisition of businesses, 
the option to purchase unincorporated interests in associates and hedging financial instruments for $37,438, 
which are presented in the Consolidated Statement of Changes in Stockholders’ Equity.

(5)  As mentioned in Note 1a, on October 19, 2017, Alsea concluded the process of selling the investment in an associate 
-  Grupo  Axo,  S.A.P.I.  de  C.V.  which  generated  a  gain  on  sale  of  shares  for  $608,817,  accounted  for  under  other 
(income) expense in the consolidated statements of income.

Stripes Chile SPA
Total  assets,  liabilities,  equity  and  profit  and  losses  of  the  associated  entity  are  as 
follows:

Current assets

Non-current assets

Current liabilities

Income

Net profit for the period

2017

- $

2016
70,058 $

2015
43,621

- $

60,025 $

55,315

- $

38,088 $

26,081

1/01/2017 
to 
10/19/2017

87,228 $

2016
132,312 $

2015
85,486

3,474 $

1,146 $

915

$

$

$

$

$

Non-current assets

Current liabilities

Income

Net profit for the period

2017

- $

2016
40,512 $

2015
16,478

- $

33,548 $

9,531

- $

44,906 $

6,475

1/01/2017 
to 
19/10/2017

98,874 $

06/01/2015 
to 
12/31/2015
11,904

2016
63,642 $

5,677 $

4,518 $

5

$

$

$

$

$

Grupo Axo, S.A.P.I. de C.V.
The  associated  company’s  total  assets,  liabilities  and  equity  and  its  results  are  as 
follows: 

Current assets

Non-current assets

Current liabilities

Non-current liabilities

Revenues

Net (loss) profit for the period 

2017

- $

2016
3,656,612 $

2015
2,380,902

- $

3,182,682 $

3,169,338

- $

2,168,965 $

1,733,052

- $

2,927,493 $

2,488,060

01/01/2017 
to 
10/19/2017

5,769,233 $

2016
6,144,101 $

2015
4,504,291

(13,948) $

263,956 $

109,584

$

$

$

$

$

$

160     ANNUAL REPORT

     ALSEA   2017     161

          
The reconciliation of the financial information summarized above regarding the carrying 
value of the interest in Grupo Axo is as follows: 

Net assets of the associated entity

Entity's interest in Grupo Axo 
Plus: goodwill

$

$

2017

- $

- $
-

2016
1,742,836 $

2015
1,329,128

435,709 $
559,887

332,282
559,887

Carrying value of the Entity's interest in Grupo Axo

$

- $

995,596 $

892,169

Concept
Current assets:

Inventories

Non-current assets:

Store equipment and leasehold improvements
Intangible assets

Current liabilities:

Accounts payable to suppliers and other accounts
Taxes to pay

15. Business combination
The following transactions classify as a business combination and have been recognized 
by utilizing the purchase method as of the acquisition date based on the following steps: 

Fair value of net assets 
Total consideration paid
Goodwill

March 2016

$

10,197

107,755
245,156

(68,764)
(1,317)

293,027
293,027
-

$

i.   Recognize and value the assets, liabilities and non-controlling interest. 
ii. 

In a business combination performed by stages, the buyer revalues its equity in the 
acquired entity prior to the acquisition date at face value to recognize the resulting 
profit or loss, as the case may be in results.

iii.  Identify intangible assets and determine goodwill.  

Acquisition of Archie´s
In April 2016, the acquisition of 100% of Archie’s (described in Note 1) was completed, the 
final price of the consideration paid for the acquisition was $51,275,000,000 Colombian 
pesos (equivalent to $293,027), in an agreement between Alsea e Inversiones Vesubio 
Colombia, S.A.S. (previously Archie’s Colombia, S.A.S.).

The following is an analysis of the allocation of the acquisition cost over the fair values 
of the net assets acquired. Given that the total value of the consideration paid was equal 
to the fair value of the net assets acquired, there were no changes in the preliminary 
accounting of the acquisition:

From the date of acquisition until December 31, 2016, Archie’s contributed $332,652 to 
sales and ($15,688) to net income.

Acquisition of Grupo Zena
In  October  2014,  the  process  to  acquire  of  Food  Service  Group,  S.A.  and  Tuera  16, 
S.A., S.C.R., entities resident in Luxembourg and Spain, respectively, was concluded. The 
acquisition involved 71.76% of the common stock of the company denominated as Food 
Service Project, S.L. (“FSP”), an entity incorporated according to the laws of Spain and 
which, in conjunction with its subsidiaries, is known as “Grupo Zena”. 

The  acquisition  amount  was  $102,872  thousand  Euros,  payable  in  cash  (equal  to 
$1,794,245).

The acquisition does not consider any contingent payment. The transaction establishes 
an  obligation  under  put  option  involving  28.24%  of  common  stock  four  years  after 
the acquisition date, which was recorded according to IAS 32, Financial Instruments: 
Presentation (Note 19).

162     ANNUAL REPORT

     ALSEA   2017     163

In  October  2015,  the  acquisition  measurement  period  concluded.  An  analysis  of  the 
assignment of the acquisition cost based on the fair values of the acquired net assets at 
the acquisition date is presented below. Certain interim accounting changes were made 
to the acquisition at that date, as detailed below:

Concept
Current assets:

Preliminary
book entry

Adjustment 
for 
valuation

Fair
value

Cash and cash equivalents
Accounts receivable and other accounts 

$

89,287
245,968

$

$

-
-

89,287
245,968

receivable

Non-current assets:

Store equipment, leasehold improvements and 

1,231,979

261,998

1,493,977

property, net 
Intangible assets
Reassigning Goodwill included in Grupo Zena 
Deferred income taxes

Current liabilities:

470,473
1,313,786
174,859

1,222,642
(1,313,786)
-

1,693,115
-
174,859

Suppliers and other accounts payable

(1,279,228)

-

(1,279,228)

Non-current liabilities:
Deferred income taxes
Long-term debt 
Other long-term liabilities
Fair value of net assets 

Considerations paid in cash

Fair value of non-controlling interest

-
(1,845,132)
(165,459)
236,533

1,794,245
706,098

(445,393)
-
-
(274,539)

-
(101,521)

(445,393)
(1,845,132)
(165,459)
(38,006)

1,794,245
604,577

None of the goodwill arising on these acquisitions is expected to be deductible for tax 
purposes. 

Net cash flows related to the acquisition of the subsidiary total $1,704,958, corresponding 
to the consideration paid in cash of $1,794,245, less cash and cash and cash equivalent 
balances acquired in the amount of $89,287.

Acquisition of Vips
In April 2014, the process to acquire 100% of the equity of Vips (the restaurant division 
of  Grupo  Wal-Mart,  described  in  Note  1)  was  concluded.  Based  on  the  agreement 
executed  between  Alsea  and  Wal-Mart  de  México,  S.A.B.  de  C.V.,  the  final  acquisition 
price was $8,200,000. Additional expenses of $516,753 were incurred by the parties, 
thereby resulting in a total price of $8,716,753.

The acquisition does not consider any contingent payment.

In  March  2015,  the  acquisition  measurement  period  concluded.  An  analysis  of  the 
assignment of the acquisition cost based on the fair values of the acquired net assets 
at  the  acquisition  date  is  presented  below.  Certain  interim  accounting  changes  were 
made to the acquisition at that date, as detailed below:

Concept
Current assets:

Preliminary
book entry

Adjustment 
for 
valuation

Fair
Value

Cash and cash equivalents
Accounts receivable and other accounts 

$

605,400
304,964

$

$

-
-

605,400
304,964

receivable

Non-current assets:

Total consideration paid

2,500,343

(101,521)

2,398,822

Store equipment, leasehold improvements and 

2,935,630

(45,260)

2,890,370

Goodwill

$

2,263,810

$

173,018

$

2,436,828

Goodwill arising from the acquisition of Grupo Zena derives from the price paid, which 
includes amounts in relation to the benefits of operating 427 stores for which market 
growth is expected based on a development plan over the next five years, as well the 
adjacent benefits, mainly the growth in income, operating synergies and the purchase of 
supplies. Those benefits are recognized separately in goodwill because they fail to meet 
the recognition criteria for identifiable intangible assets. 

As from the acquisition date and until December 31, 2014, Grupo Zena has contributed 
$1,468,036 to revenues and $118,487 to the profit for the period. If the acquisition had 
occurred at beginning of year, Alsea’s consolidated net profit for the period, according 
to  IFRS,  would  have  been  $496,005  and  revenues  would  have  been  $26,464,123. 
Acquisition expenses related to this transaction amounted to $12,096, which is shown 
within other expenses.

property, net 
Intangible assets
Deferred income taxes

Current liabilities:

365,944
201,845

3,573,000
16,427

3,938,944
218,272

Accrued expenses and employee benefits  

(700,918)

(22,872)

(723,790)

Non-current liabilities:
Deferred income taxes
Other long-term liabilities

-
(366,651)

(1,209,453)
-

(1,209,453)
(366,651)

Fair value of net assets 

3,346,214

2,311,842

5,658,056

Considerations paid in cash

8,716,753

-

8,716,753

Goodwill

$

5,370,539

$

(2,311,842) $

3,058,697

164     ANNUAL REPORT

     ALSEA   2017     165

 
Goodwill arising from the acquisition of Vips derives from the price paid, which includes 
amounts in relation to the benefits of operating 360 stores for which market growth 
is expected based on a development plan over the next five years, as well the adjacent 
benefits, mainly the growth in income, operating synergies and the purchase of supplies. 

As of December 31, 2017, 2016 and 2015, the studies carried out on the impairment 
tests concluded that the goodwill has no impairment, with the exception of the goodwill 
assigned to the Brands mentioned in the previous paragraph.

Those  benefits  are  recognized  separately  in  goodwill  because  they  fail  to  meet  the 
recognition criteria for identifiable intangible assets. None of the goodwill arising on 
these acquisitions is expected to be deductible for tax purposes. 

17. Long-term debt
Long-term  debt  at  December  31,  2017,  2016  and  2015  is  comprised  of  unsecured 
loans, as shown below:

Net  cash  flows  related  to  the  acquisition  of  the  subsidiary  total  $8,111,353, 
corresponding to the consideration paid in cash of $8,716,753, less cash and cash 
and cash equivalent balances acquired for $605,400.

As  from  the  acquisition  date  and  until  December  31,  2014,  Vips  has  contributed 
$4,016,325 to consolidated revenues and $111,628 to the profit before income taxes 
for the period. If the acquisition had occurred at beginning of year, Alsea’s consolidated 
net  profit  for  the  period  would  have  been  $683,119  and  revenues  would  have  been 
$24,723,880. 

Acquisition expenses related to this transaction amounted to $9,357, which is shown 
within other expenses.

16. Goodwill
Assignment of goodwill to cash generating units 

In  order  to  carry  out  impairment  tests,  goodwill  was  assigned  to  the  following  cash 
generating units:

Burger King 
Domino’s Pizza
Chili’s
Italianni’s
Vips
Starbucks Coffee
Foster’s Hollywood
La Vaca Argentina (1)
Il Tempietto (1)
Cañas y Tapas

$

2017
1,336,967 $
1,078,622
26,614
785,816
3,058,697
368,513
198,598
-
-
6,838

2016
1,336,967 $
1,078,622
26,614
785,816
3,058,697
368,513
198,598
3,270
377
6,838

2015
1,336,967
1,078,622
26,614
785,816
3,058,697
368,513
198,598
3,270
377
6,838

Type of 
credit
Simple credit

Currency

Euros

Rate
1.89% (Fixed rate)

Maturity
2020

$ 

2017
2,338,640

$ 

Simple credit

Mexican pesos

Bank
Sindicado

Scotiabank 
Inverlat, S.A.

Bank of America

Simple credit

Mexican pesos

Bank of America

Simple credit

Mexican pesos

6.11% (Fixed rate)

2016
2,274,063 $ 

1,957,553

2015
2,027,154

2,032,790

1,884,000

1,000,000

996,078

-

1,000,000

574,063

-

-

1,000,000

-

7.08% (Variable rate 
TIIE +0.97% )

7.30% (Variable rate 
TIIE +1.19% )

7.06% (Variable rate 
TIIE +1.35% )

7.06% (Variable rate 
TIIE +0.95% )

7.45% (Variable rate 
TIIE +1.34% )

7.11% (Variable rate 
TIIE +1.00% )

6.86% (Variable rate 
TIIE +0.75% )

Variable rate TIIE 
+0.90%

Variable rate TIIE 
+0.80%

Variable rate TIIE 
+1.00%

Variable rate TIIE 
+1.00%

2019

2021

2019

2021

2021

2024

2021

2020

2019

2019

2021

2022

2017

2017

2017

2018

2018

2018

2018

Bank of Tokyo

Simple credit

Mexican pesos

Bank of Tokyo

Simple credit

Mexican pesos

Banco Nacional de 
Comercio Exterior 
S.N.C. (Bancomext)

Simple credit

Mexican pesos

Banco Santander, 

Simple credit

Mexican pesos

S.A.

Banco Nacional de 

Simple credit

Mexican pesos

México, S.A.

Scotiabank Inverlat, 

Simple credit

Mexican pesos

S.A.

Scotiabank Inverlat, 

Simple credit

Mexican pesos

S.A.

Scotiabank Inverlat, 

Simple credit

Mexican pesos

S.A.

Banco Santander, 

Simple credit

Mexican pesos

S.A.

Banco Citibank 
Argentina

Banco Citibank 
Argentina

Banco Citibank 
Argentina

Simple credit

Argentine pesos

27% (Fixed rate)

2017

BBVA Francés

Simple credit

Argentine pesos

22% (Fixed rate)

Banco HSBC, S.A.

Simple credit

Colombian pesos

24.5% (Fixed rate)

Santander Chile, S.A. Simple credit

Chilean pesos

4.02% (Fixed rate)

BBVA Francés

Simple credit

Argentine pesos

23.25% (Fixed rate)

Banco HSBC, S.A.

Simple credit

Argentine pesos

29% (Fixed rate)

Banco Citibank

Simple credit

Argentine pesos

29.25% (Fixed rate)

Simple credit

Argentine pesos

29.50% (Fixed rate)

Simple credit

Argentine pesos

29.25% (Fixed rate)

2018

900,000

-

600,000

866,400

260,000

796,267

432,000

430,770

-

-

-

-

-

-

-

-

-

-

-

-

303,355

47,974

146,200

97,740

83,696

1,788

-

69,777

-

-

-

-

-

-

14,922

-

-

-

-

-

-

-

270,000

700,000

400,000

485,310

-

-

-

-

103,096

110,442

3,553

19,638

72,323

85,918

-

$

6,860,665 $

6,864,312 $

6,864,312

Santander Chile, S.A. Simple credit

Chilean pesos

3.6% (Fixed rate)

Helm Bank USA

Simple credit

Colombian pesos

12.29% (Variable rate 
DTF +5.30% )

2018

2020

(1)  At December 31, 2017, the goodwill assigned to the La Vaca Argentina and Il Tempietto Brands was impaired by 

$3,270 and $377, respectively.

7,780,920

10,851,044

5,753,546

Less – current portion 

(1,087,466)

(1,107,238)

(734,824)

Long-term debt maturities

$ 

6,693,454

$ 

9,743,806 $ 

5,018,722

166     ANNUAL REPORT

     ALSEA   2017     167

Annual long-term debt maturities at December 31, 2017 are as follows:

Year

2019

2020

2021-2027

Amount
3,433,094

$

1,882,860

1,377,500

$

6,693,454

Bank  loans  include  certain  affirmative  and  negative  covenants,  such  as  maintaining 
certain financial ratios. At December 31, 2017, 2016 and 2015, all such obligations have 
been duly met.

18. Debt instruments
In October 2017, the Entity placed of debt instruments worth $1,000,000 over 5 years 
as from the issuance date, maturing in September 2022. Those instruments will accrue 
interest at the 28-day TIIE rate plus 0.90 percentage points; and other debt instrument 
worth $2,000,000 over 10 years as from the issue date, maturing in September 2027. 
Those instruments will accrue interest at a fixed rate of 8.85%.

In September 2016, the Entity made an advance payment for $2,500,400, considering 
accrued interest, of the stock certificate issued in 2013.

In March 2015, the Entity placed of debt instruments worth $3,000,000 over 5 years 
as  from  the  issuance  date,  maturing  in  March  2020.  Those  instruments  will  accrue 
interest at the 28-day TIIE rate plus 1.10 percentage points; and other debt instrument 
worth $1,000,000 over 10 years as from the issue date, maturing in March 2017. Those 
instruments will accrue interest at a fixed rate of 8.07%.

The balance at December 31, 2017, 2016 and 2015 amounts to $6,980,452, $3,988,845 
and $6,479,795, respectively.

Year

2020

2022

2025

2027

Amount
2,980,452

$

1,000,000

1,000,000

2,000,000

$

6,980,452

19. Obligation over put option
In October 2014, the Entity acquired Grupo Zena; Alsea has the obligation over put option 
to purchase the non-controlling interest of the other investors (call option) starting in 
the fourth year since the date of acquisition. The amount represents the present value 
of the estimated debt that will be paid at the time of exercising the put option under 
the terms of the contract. The liability will be updated each year until the option date, 
and the effects will be recognized in the consolidated statements of income, as stated 
by IAS 32, Financial instruments: Presentation. The financial liability of the put option 
amounts to $3,280,064, $3,185,096 and $2,777,328 at December 31, 2017, 2016 and 
2015, respectively. The revaluation of this option as of December 31, 2017, 2016 and 
2015 generated a loss in results by $94,968, $407,768 and $104,275, respectively, and 
is  included  in  ‘Changes  in  the  fair  value  of  financial  instruments’  in  the  consolidated 
statements of income.

20. Income taxes
The Entity is subject to ISR. Under the ISR Law the rate for 2017, 2016 and 2015 was 
30% and will continue to 30% and thereafter. The Entity incurred ISR on a consolidated 
basis  until  2013  with  its  Mexican  subsidiaries.  As  a  result  of  the  2014  Tax  Law,  the 
tax  consolidation  regime  was  eliminated,  and  the  Entity  and  its  subsidiaries  have  the 
obligation to pay the long-term income tax benefit calculated as of that date over a five-
year period beginning in 2014, as illustrated below. 

Pursuant to Transitory Article 9, section XV, subsection d) of the 2015 Tax Law, given 
that as of December 31, 2014, the Entity was considered to be a holding company and 
was subject to the payment scheme contained in Article 4, Section VI of the transitory 
provisions of the ISR law published in the Federal Official Gazette on December 7, 2009, 
or article 70-A of the ISR law of 2013 which was repealed, it must continue to pay the 
tax that it deferred under the tax consolidation scheme in 2007 and previous years based 
on the aforementioned provisions, until such payment is concluded.

As of 2008, the Assets Tax Law (LIMPAC) was eliminated, but under certain the amount 
of this paid in the 10 years immediately prior to that in which ISR is first paid may be 
recovered in accordance with applicable tax provisions.

The ISR liability as of December 31, 2017 is $19,892 related to the effects for benefits 
and fiscal deconsolidation which will be paid in 2018.

In Chile, in September 2014, the government promulgates in its tax reform increased the 
rate gradually according to the following 22.5% in 2015, 24% to 2016, 25.5% to 2017, 
25.5% to 2017 and to 2018 will be of 27%, based taxation system chose for the years 
2017 and 2018. The change in the First Category Tax was pronounced in July 2010.

168     ANNUAL REPORT

     ALSEA   2017     169

In Colombia, the tax applicable provide that the rate applicable to income tax for 2017 
is 34% and for the year 2018 and 33% thereafter. Likewise, for taxable bases higher 
than $800,000, you must pay a 6% surcharge for 2017 and 4% for the year 2018. In any 
case, as of the taxable year 2017, the taxable base of the income tax can not be less 
than 3.5% of the liquid assets of the immediately previous one.

Additionally, the fiscal losses determined as of 2017 may be compensated with liquid 
income obtained within the following twelve (12) years. The term to compensate for 
excess presumptive income will continue to be five (5) years. These tax credits may not 
be readjusted fiscally.

In Argentina i. - Tax on income, the Entity applies the deferred tax method to recognize 
the accounting effects of taxes on earnings at the 35% rate. ii. - Tax on presumptive 
minimum  earnings  (IGMP  for  its  acronym  in  Spanish),  the  Entity  determines  IGMP 
applying the current 1% rate to assets computable at each year-end closing, iii. - Tax on 
personal goods of individuals or business entities residing abroad, the tax is determined 
applying the 0.25% to the proportional value of equity at the year-end closing and it is 
considered a single and final payment.

In Spain, tax reforms were approved for 2015, which include the reduction of this tax 
rate to 28% and 25% in 2017 and 2016, with the exception of credit institutions and 
entities engaged in hydrocarbon exploration, research and exploration. Newly-created 
companies will pay tax at the 15% rate during the first tax period in which their tax basis 
is positive and in the following period. Similarly, as part of these tax reforms, tax losses 
will be applicable without a time limitation; until 2015, the right to apply such losses 
expired after 18 years.

a.  Income taxes recognized in income.

Income tax (tax basis)
Deferred income tax 

2017
985,351
(149,923)

$

2016
825,874
(296,641)

$

2015
691,060
(201,141)

835,428

$

529,233

$

489,919

$

$

The  tax  expense  attributable  to  income  before  ISR  differs  from  that  arrived  at  by 
applying the 30% statutory rate in 2017, 2016 and 2015 due to the following items:

Statutory income tax rate
Non-deductible expenses 
Effects of inflation and others
Fixed asset update
Others 

Effective consolidated income tax rate

2017
30%
8%
9%
(6%)
(1%)

40%

2016
30%
7%
5%
(6%)
(4%)

32%

2015
30%
4%
5%
(5%)
(2%)

32%

b.  Deferred taxes - balance sheet

Following is an analysis of deferred tax assets shown in the consolidated statements 
of financial position:

Deferred (assets) liabilities:
Estimation for doubtful accounts and  

inventory obsolescence

Liability provisions
Advances from customers
Unamortized tax losses 
Recoverable asset tax
Store equipment, leasehold           

improvements and property

Advance payments
Other assets

2017

2016

2015

$

(2,347) $

(15,698) $

(623,225)
(164,635)
(186,952)
-
471,310

-
123,515

(740,365)
(16,176)
(82,078)
(12,269)
769,288

(84,223)
(2)

(36,942)
(488,383)
(105,167)
(102,640)
(12,269)
882,625

71,418
5,752

$

(382,334) $

(181,523) $

214,394

c.  Deferred tax in statement of financial position

The  following  is  the  analysis  of  deferred  tax  assets  (liabilities)  presented  in  the 
consolidated statements of financial position:

Deferred tax assets
Deferred tax liabilities

2017
2,348,434
1,966,100

$

2016
2,068,996
1,887,473

$

2015
1,710,943
1,925,337

(382,334) $

(181,523) $

214,394

$

$

170     ANNUAL REPORT

     ALSEA   2017     171

d.  Deferred income tax balances

Begin-
ning 
balance

Recog-
nized in 
profit or 
loss

Recog-
nized in 
stock-
holders’ 
equity

Acquisi-
tions

Ending 
balance

2017
Temporary differences

Estimation for doubtful 

accounts and inventory 
obsolescence

$

(15,698)

$

13,351

$

-

$

Liability provisions

(740,365)

153,907

(36,767)

Advances from customers

(16,176)

(148,459)

-

Store equipment, leasehold 

improvements and property

769,288

(283,857)

(14,121)

Prepaid expenses

Other assets

Tax loss carryforwards 

and unused tax credits 

Tax loss carryforwards

Recoverable IMPAC 

(84,223)

207,738

(2)

2

-

-

(87,176)

(57,318)

(50,888)

(82,078)

(12,269)

(94,347)

(104,874)

12,269

(92,605)

-

-

-

$ (181,523)

$ (149,923)

$

(50,888)

$

-

-

-

-

-

-

-

-

-

-

-

$

(2,347)

(623,225)

(164,635)

471,310

123,515

-

(195,382)

(186,952)

-

(186,952)

$ (382,334)

Begin-
ning 
balance

Recog-
nized in 
profit or 
loss

Recog-
nized in 
stock-
holders’ 
equity

Acquisi-
tions

Ending 
balance

2016
Temporary differences

Estimation for doubtful 

accounts and inventory 
obsolescence

$

(36,942)

$

21,244

$

-

$

Liability provisions

(488,383)

(196,680)

(55,302)

Advances from customers

(105,167)

88,991

-

Store equipment, leasehold 

improvements and property

882,625

(69,363)

(43,974)

Prepaid expenses

Other assets

71,418

(155,641)

5,752

(5,754)

-

-

329,303

(317,203)

(99,276)

Tax loss carryforwards 

and unused tax credits 

Tax loss carryforwards

(102,640)

20,562

Recoverable IMPAC 

(12,269)

-

(114,909)

20,562

-

-

-

$ 214,394

$ (296,641)

$

(99,276)

$

-

-

-

-

-

-

-

-

-

-

-

$

(15,698)

(740,365)

(16,176)

769,288

(84,223)

(2)

(87,176)

(82,078)

(12,269)

(94,347)

$ (181,523)

Begin-
ning 
balance

Recog-
nized in 
profit or 
loss

Recog-
nized in 
stock-
holders’ 
equity

Acquisi-
tions

Ending 
balance

2015
Temporary differences

Estimation for doubtful 

accounts and inventory 
obsolescence

Liability provisions

Advances from customers

Store equipment, leasehold 

$

(34,028)

$

(2,914)

$

-

$

(447,253)

(70,341)

(14,330)

(34,826)

(26,800)

-

improvements and property

1,208,752   

(145,290)

(180,837)

Prepaid expenses

Other assets

47,013

7,172

24,405

(1,420)

-

-

711,315

(174,375)

(207,637)

Tax loss carryforwards 

and unused tax credits 

Tax loss carryforwards

Recoverable IMPAC 

(75,874)

(12,269)

(88,143)

(26,766)

-

(26,766)

-

-

-

$ 623,172 

$ (201,141)

$

(207,637)

$

-

-

-

-

-

-

-

-

-

-

-

$

(36,942)

(488,383)

(105,167)

882,625

71,418

5,752

329,303 

(102,640)

(12,269)

(114,909)

$ 214,394 

The benefits of restated tax loss carryforwards for which the deferred ISR asset and 
tax credit, respectively, have been (in such case partially) recognized, can be recovered 
subject to certain conditions. Expiration dates and restated amounts as of December 
31, 2017, are: 

Year of maturity

2023

2024

2025

2026

2027

Losses entities abroad without due

Amortizable 
losses 

Country

$

71,246

88,044

319,613

195,404

76,478

51,605

Mexico

Mexico

Mexico

Mexico

Mexico

Chile

Losses entities abroad with due

54,639

Colombia

$

857,029

172     ANNUAL REPORT

     ALSEA   2017     173

21. Employee retirement benefits
Retirement plan is established with the objective of offering benefits in addition to and 
complementary to those provided by other public retirement plans.

The  total  expense  recognized  in  profit  or  loss  and  other  comprehensive  income  is 
$37,147 in 2017. 

The  expense  for  employee  benefits  as  of  December  31,  2017,  2016  and  2015  was 
$10,650,386, $9,506,774 and $8,177,096, respectively, not including the cost defined 
benefit described below. 

The  net  cost  for  the  period  related  to  obligations  derived  from  seniority  premiums 
amounted to $9,251, $580 and $6,041 in 2017, 2016 and 2015, respectively. 

22. Financial instruments 

a.  Capital risk management

The  Entity  manages  its  capital  to  ensure  that  the  companies  that  it  controls  are 
able  to  continue  operating  as  a  going  concern  while  they  maximize  the  yield  for 
their shareholders by streamlining the debt and equity balances. The Entity’s general 
strategy has not changed in relation to 2016.

The Entity’s capital structure consists of the net debt (the loans described in Note 
17, compensated by cash balances and banks) and the Entity’s capital (made up of 
issued capital stock, reserves and retained earnings, as shown in Note 23). 

The  following  ratio  is  used  by  the  Entity  and  by  different  rating  agencies  and 
banks to measure credit risk.

-  Net Debt to EBITDA = Net Debt / EBITDA ltm.

At December 31, 2017, 2016 and 2015, the financial restriction established in the 
Entity’s loan agreements relates to the Net Debt to EBITDA ratio for the last twelve 
months. The Entity complied with the established ratio.

b.  Financial instrument categories

Financial assets
Cash and cash equivalents 
Loans and accounts receivable at      

amortized cost

Financial liabilities at amortized cost
Suppliers
Accounts payable and accrued liabilities
Current maturities of long-term debt
Current maturities of financial lease liabilities
Long-term debt, not including current 

maturities

Non-current financial lease liabilities
Debt instruments

2017

2016

2015

$

1,540,403 $

2,547,842 $

1,195,814

1,250,588

953,638

904,853

3,960,806
1,018,691
1,087,466
6,799
6,693,454

294,644
6,980,452

3,901,972
909,156
1,107,238
6,799
9,743,806

300,835
3,988,845

3,013,091
635,802
734,824
7,190
5,018,722

307,140
6,479,795

The Entity is not subject to external requirements to manage its capital.

c.  Objectives of managing financial risks

The main purpose for managing the Entity’s capital risk is to ensure that it maintains 
a solid credit rating and sound equity ratios to support its business and maximize 
value to its shareholders.

The  Entity  manages  its  capital  structure  and  makes  any  necessary  adjustments 
based  on  changes  in  economic  conditions.  In  order  to  maintain  and  adjust  its 
capital structure, the Entity can modify the dividend payments to the shareholders, 
reimburse capital to them or issue new shares.

Alsea is mainly exposed to the following financial risks: (i) market (foreign currency 
and interest rate), (ii) credit and (iii) liquidity.

The Entity seeks to minimize the potential negative effects of the aforementioned 
risks on its financial performance by applying different strategies. The first involves 
securing risk coverage through derivative financial instruments. 

Derivative instruments are only traded with well-established institutions and limits 
have been set for each financial institution. The Entity has the policy of not carrying 
out operations with derivative financial instruments for speculative purposes.

For the years ended December 31, 2017, 2016 and 2015, there were no modifications 
to the objectives, policies or processes pertaining to capital management.

d.  Market risk

The Entity is exposed to market risks resulting from changes in exchange and interest 
rates. Variations in exchange and interest rates may arise as a result of changes in 
domestic and international economic conditions, tax and monetary policies, market 
liquidity, political events and natural catastrophes or disasters, among others.

174     ANNUAL REPORT

     ALSEA   2017     175

Exchange fluctuations and devaluation or depreciation of the local currency in the 
countries in which Alsea participates could limit the Entity’s capacity to convert local 
currency to US dollars or to other foreign currency, thus affecting their operations, 
results of operations and financial position.

The exchange rate risk expressed in a foreign currency (USD) is internally monitored 
on a weekly basis with the positions or hedges approximating maturity at market 
exchange rates. The agent calculating or valuing the derivative financial instruments 
is in all cases the counterparty designated under the master agreement. 

The  Entity  currently  has  a  risk  management  policy  aimed  at  mitigating  present 
and  future  risks  involving  those  variables,  which  arise  mainly  from  purchases  of 
inventories, payments in foreign currencies and public debt contracted at a floating 
rate.  The  contracting  of  derivative  financial  instruments  is  intended  to  cover  or 
mitigate a primary position representing some type of identified or associated risk 
for the Entity.  Instruments used are merely for economic hedging purposes, not for 
speculation or negotiation.

The types of derivative financial instruments approved by the Entity for the purpose 
of mitigating exchange fluctuation and interest rate risk are as follows:

-  USD/MXN exchange-rate forwards contracts
-  USD/MXN exchange-rate options
- 
-  Cross Currency Swaps

Interest Rate Swaps and Swaptions

Given the variety of possible derivative financial instruments for hedging the risks 
identified  by  the  Entity,  the  Director  of  Corporate  Finance  is  authorized  to  select 
such instruments and determine how they are to be operated.

e.  Currency exchange risk management

The Entity carries out transactions in foreign currency and therefore it is exposed to 
exchange rate fluctuations. Exposure to exchange rate fluctuations is managed within 
the parameters of approved policies, using foreign currency forwards contracts.

Note 32 shows foreign currency positions at December 31, 2017, 2016 and 2015. It 
also shows the exchange rates in effect at those dates.

USD hedging and its requirements are determined based on the cash flow budgeted 
by  the  Entity,  and  it  is  aligned  to  the  current  Risk  Management  Policy  approved 
by  the  Corporate  Practices  Committee,  the  General  Director’s  office  and  the 
Administration and Financial Director’s office. The policy is overseen by the Internal 
Audit Department.

The purpose of the internal review is to identify any significant changes in exchange 
rates  that  could  pose  a  risk  or  cause  the  Entity  to  incur  in  non-compliance  with 
its  obligations.  If  a  significant  risk  position  is  identified,  the  Corporate  Treasury 
Manager informs the Corporate Financial Director’s office.

The following table shows a quantitative description of exposure to exchange risk 
based  on  foreign  currency  forwards  and  options  agreements  contracted  by  the 
Entity in USD/MXN, in effect as of December 31, 2017, 2016 and 2015. 

Underlying / reference variable

Notional amount/ 
face value (thousands of USD)

Fair value
(thousands of USD)

Type of 
derivative, 
security or 
contract

Objective 
of the
hedging

Position

31/12/2017
current

31/12/2016
previous

31/12/2015
previous

31/12/2017
current

31/12/2016
previous

31/12/2015
previous

31/12/2017
current

31/12/2016
previous

31/12/2015
previous

Amounts of 
maturities
(thousands of 
USD)

Forwards

Long

Economic

19.7354 
USDMXN

20.73 
USDMXN

17.34 
USDMXN

50,050

56,125

14,000

$ 

(46) $ 

(2,122) $ 

(306)

50,050

Options

Long

Economic

19.7354 
USDMXN

20.73 
USDMXN

17.34 
USDMXN

75,950

42,100

14,500

$ 

(1,016) $ 

4,909 $ 

(9)

75,950

Forwards

Short

Economic

NA

NA

1.09 
EURUSD

-

-

900

$

- $

- $ 

0.1

-

1.  Foreign currency sensitivity analysis

At  December  31,  2017,  2016  and  2015,  the  Entity  has  contracted  hedging 
in order to purchase US dollars for the next 12 months, a total of $126, $98 
and $28 million dollars, respectively, at the average exchange rate of $18.82, 
$19.21 and $16.26 pesos per US dollar, respectively the valuation is based on 
an average exchange rate of $18.50, $20.75 and $16.50, pesos per US dollar, 
respectively,  over  the  next  12  months  as  of  December  31,  2017,  2016  and 
2015. The initial price of currency derivatives is $48.5, $46.4 and $7.6 million 
Mexican pesos, respectively, payable to the Entity.

Given the values and amounts of exchange rate hedges, management does 
not foresee a significant risk that could affect its results at the December 
31, 2017 close or the obligations contracted under current operations that 
will expire during the next 12 months. The Entity does not match its net asset 
position with financial liabilities denominated in US dollars because it is not 
representative or material. The analysis shows only the effect on hedging 
for  purchases  of  US  dollars  contracted  and  in  effect  at  the  December  31, 
2017 closing.

  Management  considers  that  in  the  event  of  a  stress  scenario  as  the  one 

176     ANNUAL REPORT

     ALSEA   2017     177

 
 
described  above,  the  Entity’s  liquidity  capacity  would  not  be  affected,  there 
would be no negative effects on its operations, nor would compliance with the 
commitments assumed in relation to contracted derivative financial instruments 
be at risk.

The  type  of  derivative  products  utilized  and  the  hedged  amounts  are  in  line  with 
the  internal  risk  management  policy  defined  by  the  Entity’s  Corporate  Practices 
Committee, which contemplates an approach to cover foreign currency needs without 
the possibility to carry out speculative operations.

2.  Foreign currency forwards and options contracts

At  December  31,  2017,  2016  and  2015,  a  total  of  1,066,  534,220  and  212 
derivative financial instrument operations (forwards and options) were carried out, 
respectively, for a total of 402.6, 68.6, and 41.5 million US dollars, respectively. 
The  absolute  value  of  the  fair  value  of  the  derivative  financial  instruments 
entered into per quarter over the year does not comprise more than 5% of assets, 
liabilities or total consolidated capital, or otherwise 3% of the total consolidated 
sales  for  the  last  quarter.  Therefore,  the  risk  for  the  Entity  of  exchange  rate 
fluctuations will have no negative effects, nor will it affect its capacity to carry out 
derivative financial instrument operations.

At December 31, 2017, 2016 and 2015, Alsea has contracted DFI’s to purchase 
US dollars in the next twelve months for a total of approximately $126, $98 and 
$28  million  USD,  at  the  average  exchange  rate  of  $18.81,  $19.21  and  $16.26 
pesos to the dollar, respectively.

At December 31, 2017, 2016 and 2015, the Entity had contracted the financial 
instruments shown in the table above.

f.  Interest rate risk management

The  Entity  faces  certain  exposure  to  the  volatility  of  interest  rates  as  a  result  of 
contracting bank and public stock exchange debt at fixed and variable interest rates.  
The respective risks are monitored and evaluated monthly on the basis of:

-  Cash flow requirements
-  Budget reviews
-  Observation of the market and interest rate trends in the local market and in the 

countries in which Alsea operates (Mexico, Argentina, Chile and Colombia).

-  Differences between negative and positive market rates

The aforementioned evaluation is intended to mitigate the Entity’s risk concerning 
debt subject to floating rates or indicators, to streamline the respective prices and to 
determine the most advisable mix of fixed and variable rates.

The Corporate Treasury Manager is responsible for monitoring and reporting to the 
Administration and Financial Director any events or contingencies of importance that 
could affect the hedging, liquidity, maturities, etc. of DFI’s. He in turn informs Alsea’s 
General Management of any identified risks that might materialize.

At the end of December 31, 2017, the Entity has a total debt of $ 14,761 million 
pesos, this debt was contracted at a fixed rate and a variable rate, in addition to the 
above, it was decided to apply a risk management strategy in order to you mitigate 
the fluctuations of the interest rate staying in a mix of rates where 71% is fixed at 
a weighted rate of 7.43%, and 29% at a variable rate, this strategy has generated a 
positive result for the company.

- 

 Interest rate swap contracts
According to contracts for swaps of interest (Interest Rate Swap – ISR), the Entity 
agrees to exchange the difference between the amounts of the fixed and variable 
rates calculated on the agreed notional amount. 

Such contracts allow the Entity to mitigate interest rate change risks on the fair 
value  of  the  debt  issued  at  a  fixed  interest  rate  and  the  exposure  to  cash  flows 
on the debt issued at a variable interest rate. The starting price of the swaps of 
interest at the end of the period being reported is determined by discounting future 
cash flows using the curves at the end of the period being reported and the credit 
risk inherent to the contract, as described further on in these consolidated financial 
statements. The average interest rate is based on current balances at the end of 
the period being reported.

The following table shows a quantitative description of exposure to interest rate risk 
based on interest rate forwards and options agreements contracted by the Entity, in 
effect as of December 31, 2017, 2016 and 2015.

Underlying / reference variable

Notional amount/ face value (USD)

Fair value (USD)

Objective 
of the
hedging

Position

31/12/2017
current

31/12/2016
previous

31/12/2015
previous

31/12/2017
current

31/12/2016
previous

31/12/2015
previous

31/12/2017
current

31/12/2016
previous

31/12/2015
previous

Amounts of 
expiration 
(thousands of  
USD)

Long

Coverage

7.62% - 
TIIE 28 d

6.11% - 
TIIE 28 d

3.34% - 
TIIE 28 d

199,046

119,011

99,158 $  20,650 $  20,216 $ 

5,650

199,046

Long

Economic

7.62% - 
TIIE 28 d

6.11% - 
TIIE 28 d

3.34% - 
TIIE 28 d

113,337

37,928

15,420 $ 

(5,160) $ 

(2,295) $ 

32

113,337

Type of 
derivative, 
security or 
contract

IRS Plain 
Vanilla

IRS Plain 
Vanilla

Knock Out 
IRS

Long

Economic

7.62% - 
TIIE 28 d

6.11% - 
TIIE 28 d

3.34% - 
TIIE 28 d

Limited IRS Long

Economic

7.62% - 
TIIE 28 d

6.11% - 
TIIE 28 d

3.34% - 
TIIE 28 d

-

-

-  

2,941 $ 

- $ 

- $ 

11

10,453

2,941 $ 

- $ 

- $ 

15

-

-

Capped IRS Long

Economic

7.62% - 
TIIE 28 d

6.11% - 
TIIE 28 d

3.34% - 
TIIE 28 d

35,469

14,905

2,553 $ 

402 $ 

138.6 $ 

0.4

35,469

IRS Plain 
Vanilla

Long

Coverage

7.62% - 
TIIE 28 d

EURIBOR 
1M

EURIBOR 
1M

60,161

39,427

87,391 $ 

(189) $ 

(27) $ 

(549)

60,161

178     ANNUAL REPORT

     ALSEA   2017     179

 
 
 
 
 
1.  Analysis of interest rate sensitivity

The following sensitivity analysis has been determined on the basis of the exposure 
to interest rates of derivative instruments and of non-derivative instruments at the 
end of the period being reported. In the case of variable rate liabilities, an analysis 
is prepared assuming that the amount of the liability held at the end of the period 
being reported has been the amount of the liability throughout the year.

•  The  first  stress  scenario  considered  by  the  Entity’s  management  is  a  200  bps 
increase in the 28-day TIIE reference rate while the rest of the variables remain 
constant. With the mix in the hedging portfolio of plain vanilla interest rate swaps 
and the swaptions contracted at the December 31, 2017 close, the increase in 
financial costs is of approximately $159.4 million. The above effect arises because 
the  barriers  protecting  the  increase  in  the  interest  rates  are  exceeded,  which 
leaves the Entity exposed to market rates, with approximately 46% coverage of 
the debt.

•  A 150 bps increase in the 28-day TIIE rate represents an increase in the financial 
cost of approximately $221.4 million, which poses no risk to the Entity’s liquidity 
nor gives rise to a negative effect on the business’s operations or in assuming 
commitments for contracting interest rate derivative financial instruments.

•  Lastly,  the  scenario  with  a  100  bps  increase  in  the  28-day  TIIE  reference  rate 
would have a positive effect on the financial cost of approximately $147.6 million.

The above scenarios were performed on bank and market debt contracted in Mexican 
pesos with floating reference rate TIIE 28 days, which represents about 80% of the 
total debt contracted by the Bank. The bank debt denominated in euros is covered 
at a fixed rate by 70%, so an increase or decrease in rates would not represent a 
material or significant risk to the company, offsetting effectively in the starting price 
and value the underlying liabilities.

g.  Credit risk management

Credit risk refers to the uncertainty of whether one or several of the counterparties 
will comply with their contractual obligations, which would result in a financial loss 
for  the  Entity.  The  Entity  has  adopted  the  policy  of  only  operating  with  solvent 
institutions and obtaining sufficient collateral, when deemed necessary, as a way to 
mitigate the risk of financial loss caused by non-compliance. 

The Entity has identified in its portfolio a credit risk among its derivative financial 
instruments designed as cash flow hedges, since are measured at fair value.
The Entity’s exposure and the credit ratings of its counterparties are supervised on 
a regular basis. The maximum credit exposure levels allowed are established in the 
Entity’s risk management internal policies. Credit risk over liquid funds and derivative 
financial instruments is limited because the counterparties are banks with high credit 
ratings issued by accepted rating agencies. 

In  order  to  reduce  to  a  minimum,  the  credit  risk  associated  to  counterparties,  the 
Entity contracts its financial instruments with domestic and foreign institutions that 
are duly authorized to engage in those operations and which form part of the Mexican 
Financial System.

With  respect  to  derivative  financial  instruments,  the  Entity  signs  a  standard 
agreement approved by the International Swaps and Derivatives Association Inc. with 
each counterparty along with the standard confirmation forms for each operation. 
Additionally, the Entity signs bilateral guarantee agreements with each counterparty 
that  establish  the  margin,  collateral  and  credit  line  policies  to  be  followed.  Such 
agreements, commonly known as “Credit Support Annexes”, establish the credit limits 
offered by credit institutions that would apply in the event of negative scenarios or 
fluctuations that might affect the fair value of open positions of derivative financial 
instruments. Such agreements establish the margin calls for instances in which credit 
facility limits are exceeded.

In addition to the bilateral agreements signed further to the ISDA maser agreement, 
known as Credit Support Annexes (CSA), the Entity monitors the favorable or negative 
fair value on a monthly basis. Should the Entity incur a positive result, and that result 
be considered material in light of the amount, a CDS could be contracted to reduce 
the risk of breach by counterparties.

The methodologies and practices generally accepted in the market and which are 
applied by the Entity to quantify the credit risk related to a given financial agent are 
detailed below.

1.-  Credit  Default  Swap,  the  credit  risk  is  quantified  based  on  the  quoted  market 
price. The CDS is the additional premium that an investor is willing to pay to cover 
a credit position, meaning that the risk quantification is equal to this premium. 
This practice is utilized as long as quoted CDS are available on the market.

2.-  Issuance  Credit  Spread,  if  issuances  are  available  for  quotation  on  different 
financial markets, the credit risk can be quantified as the difference between the 
internal rate of return of the bonds and the risk-free rate. 

3.-  Comparable  items,  if  the  risk  cannot  be  quantified  by  using  the  above 
methodologies, the use of comparable items is generally accepted; i.e., the use of 
entities or bonds of the sector that the company wishes to analyze as a reference.

The Entity has the policy of monitoring the volume of operations contracted with each 
institution, in order to avoid margin calls and mitigate credit risks with counterparties.

At the December 31, 2017, 2016 and 2015 closing, the Entity has incurred in 37 
margin  calls  just  in  2017,  and  holds  12  million  US  dollars  securities  pledged  as 
a  guarantee  by  a  counterparty  with  which  it  may  have  carried  out  interest  rate 
hedging operations.

180     ANNUAL REPORT

     ALSEA   2017     181

 
 
At  December  31,  2017,  2016  and  2015,  the  Entity  has  recorded  no  breaches  to 
the  agreements  signed  with  different  financial  entities  for  exchange  rate  hedging 
operations.

The  Entity’s  maximum  exposure  to  credit  risk  is  represented  by  the  carrying  value 
of its financial assets. At December 31, 2017, 2016 and 2015, that risk amounts to 
$2,790,991, $3,501,480 and $2,100,657, respectively.

The credit risk generated by the management of the Entity’s temporary investments 
reflects its current investment policy, which has the following objectives: I) enhance 
resource efficiency, and II) mitigate the credit risk. In order to fulfill these objectives, 
certain  guidelines  and  maximum  amounts  were  established  for  counterparties, 
instruments and periods within the Entity’s policies. 

All transactions performed in Mexican pesos and foreign currency are supported by an 
outline brokerage agreement duly executed by both parties with regulated institutions 
belonging to the Mexican Financial System, which have the guarantees required by 
the  company  and  recognized  credit  ratings.  The  only  instruments  authorized  for 
temporary investments are those issued by the federal government, corporate and 
banking institutions under the repurchase modality. 

As the Entity does not consider its credit risk to be material or significant, it does not 
perform a measurement for temporary investments.

h.  Liquidity risk management

The ultimate responsibility for managing liquidity lies in the Financial Director, for 
which purpose the Entity has established policies to control and follow up on working 
capital,  thus  making  it  possible  to  manage  the  Entity’s  short-term  and  long-term 
financing  requirements.  In  keeping  this  type  of  control,  cash  flows  are  prepared 
periodically to manage risk and maintain proper reserves, credit lines are contracted 
and investments are planned.

The Entity’s main source of liquidity is the cash earned from its operations. 

The  following  table  describes  the  contractual  maturities  of  the  Entity’s  financial 
liabilities considering agreed payment periods. The table has been designed based on 
undiscounted, projected cash flows and financial liabilities considering the respective 
payment  dates.  The  table  includes  the  projected  interest  rate  flows  and  the  capital 
disbursements made towards the financial debt included in the consolidated statements 
of financial position. If interest is agreed at variable rates, the undiscounted amount 
is calculated based on the interest rate curves at the end of the period being reported. 
Contractual maturities are based on the minimum date on which the Entity must make 
the respective payments.

As of December 31, 
2017
Long-term debt
Debt instruments
Financial leasing
Derivatives
Suppliers
Accounts payable (1)

Average 
effective 
interest rate
8.25%
8.65%
4.00%

$

Up to 1 
year
1,744,175 $
589,150
32,398
48,516
3,960,806
1,018,691

Up to 2 
years
3,998,021 $
589,150
32,398
-
-
-

Up to 3 
years
2,158,034 $
3,569,602
32,398
-
-
-

Up to 4 
years
781,261 $
337,600
32,398
-
-
-

Up to 5 
years or 
more
772,635 $

4,337,600
508,000
-
-
-

Total
9,454,126
9,423,102
637,592
48,516
3,960,806
1,018,691

Total

$

7,393,736 $

4,619,569 $

5,760,034 $

1,151,259 $

5,618,235 $ 24,542,833

As of December 31, 
2016

Long-term debt
Debt instruments
Financial leasing
Derivatives
Suppliers
Accounts payable (1)

Average 
effective 
interest rate
6.76%
7.16%
4.00%

$

Up to 1 
year
1,623,664 $
283,920
32,398
44,403
3,901,972
909,156

Up to 2 
years
1,410,100 $
283,920
32,398
-
-
-

Up to 3 
years
3,239,806 $
283,920
32,398
-
-
-

Up to 4 
years
1,534,114 $
3,128,287
32,398
-
-
-

Total

Up to 5 
years or 
more
5,045,053 $ 12,852,737
5,347,232
1,367,185
666,590
536,998
44,403
-
3,901,972
-
909,156
-

Total

$

6,795,513 $

1,726,418 $

3,556,124 $

4,694,799 $

6,949,236 $ 23,722,090

(1)  Starting 2016 the new payment term to suppliers is 90 days; the Entity signed financial factoring contracts with 
financial institutions that allows suppliers to collect form the financial institutions the invoices approved by the 
Entity before the payment terms matures and Alsea will pay the financial institution at maturity of the payment 
term. These transactions do not generate a cost to Alsea and are classified as accounts payable since are consider 
as a substitute creditor.

As of December 31, 
2015

Long-term debt
Debt instruments
Financial leasing
Derivatives
Suppliers
Accounts payable 

Average 
effective 
interest rate
5.49%
4.70%
4.00%

$

Up to 1 
year
1,000,986 $
321,818
32,789
97,806
3,013,091
635,802

Up to 2 
years
1,048,079 $
331,341
32,789
-
-
-

Up to 3 
years
717,767 $

2,772,813
32,789
-
-
-

Up to 4 
years
2,669,308 $
222,647
32,789
-
-
-

Up to 5 
years or 
more
1,471,296 $
4,481,332
565,089
-
-
-

Total
6,907,436
8,129,951
696,245
97,806
3,013,091
635,802

Total

$

5,102,292 $

1,412,209 $  3,523,369 $

2,924,744 $

6,517,717 $ 19,480,331

182     ANNUAL REPORT

     ALSEA   2017     183

 
i.  Fair value of financial instruments

This notes provides information on the manner in which the Entity determines the 
fair values of the different financial assets and liabilities.

In order to reduce to a minimum, the credit risk associated with counterparties, the 
Entity contracts its financial instruments with domestic and foreign institutions 
that are duly authorized to engage in those operations. 

Some of the Entity’s financial assets and liabilities are valued at fair value at each 
reporting  period.  The  following  table  contains  information  on  the  procedure  for 
determining the fair values of financial assets and financial liabilities (specifically the 
valuation technique(s) and input data used).

In the case of derivative financial instruments, a standard contract approved by 
the International Swaps and Derivatives Association Inc. (“ISDA”) is executed with 
each counterparty; the standard confirmation forms required for each transaction 
are also completed. 

Financial assets/liabilities

1) Forwards and currency 
options agreements 

Valuation technique(s) and 
main input data

Fair value (1)(2) Figures in thousands of USD
12/31/2016

12/31/2017

12/31/2015

Fair value 
hierarchy

$

(46) $

2,787 $

(315)

Level 2

Plain vanilla forwards are calculated based on discounted cash flows 
on forward exchange type bases. The main input data are the Spot, 
the risk-free rates in MXN and USD + a rate that reflects the credit 
risk of counterparties.

In the case of options, the methods used are Black and Scholes and 
Montecarlo digital and/or binary algorithms.

2) Interest rate swaps  

$

15,703 $

18,032 $

5,159

Level 2

Valuation technique(s) and 
main input data

Discounted cash flows are estimated based on forwards interest 
rates (using the observable yield curves at the end of the period 
being reported) and the contractual rates, discounted at a rate that 
reflects the credit risk of the counterparties.

During the period there were no transfers between level 1 and 3 

(1)  The fair value is presented from a bank’s perspective, which means that a negative 

amount represents a favorable result for the Entity.

(2)  The calculation or valuation agent used is the same counterparty or financial entity 
with  whom  the  instrument  is  contracted,  who  is  asked  to  issue  the  respective 
reports at the month-end closing dates specified by the Entity.

(3)  Techniques and valuations applied are those generally used by financial entities, 
with official      price sources from banks such as Banxico for exchange rates, 
Proveedor Integral de Precios (PIP) and Valmer for supply and databases of rate 
prices, volatility, etc.

Likewise, bilateral guarantee agreements are executed with each counterparty to 
determine policies for the margins, collateral and credit lines to be granted. 

This type of agreement is usually known as a “Credit Support Annex”; it establishes 
the credit limits that financial institutions grant to the company and which are 
applicable in the event of negative scenarios or fluctuations that affect the fair 
value of the open positions of derivative financial instruments. These agreements 
establish the margin calls to be implemented if credit line limits are exceeded. 

Aside  from  the  bilateral  agreements  attached  to  the  ISDA  outline  agreement 
known as the Credit Support Annex (CSA), the Entity monthly monitors the fair 
value of payable or receivable amounts. If the result is positive for the Entity and 
is considered relevant due to its amount, a CDS can be contracted to reduce the 
risk of counterparty noncompliance. 

The  Entity  has  the  policy  of  monitoring  the  number  of  operations  contracted 
with  each  of  these  institutions  so  as  to  avoid  margin  calls  and  mitigate  the 
counterparty credit risk.

At December 31, 2017, 2016 and 2015, the Entity has not received any margin 
calls and does not have any securities given as a guarantee with counterparties 
as  interest  rate  hedges.  Furthermore,  it  did  not  record  any  instances  of 
noncompliance  with  the  contracts  executed  with  different  financial  institutions 
for operations involving interest rate hedges. 

184     ANNUAL REPORT

     ALSEA   2017     185

 
 
 
 
 
 
 
j.  Fair  value  of  financial  assets  and  liabilities  that  are  not  valued  at  fair 

value on a recurring basis (but that require fair value disclosure)
Except for the matter described in the following table, Management considers that 
the carrying values of financial assets and liabilities recognized at amortized cost in 
the consolidated financial statements approximate their fair value:

12/31/2017

12/31/2016

Carrying
value

Fair
value

Carrying
value

Fair
value

12/31/2015

Carrying
value

Fair
value

$

3,960,806 $

Financial liabilities
Financial liabilities maintained at amortized cost:
Suppliers
Accounts payable 
and accrued 
liabilities
Bank loans
Current maturities 
of financial lease 
liabilities

1,018,691
1,095,114

1,018,691
1,087,466

3,960,806 $

6,799

6,799

909,156
1,107,238

6,799

3,901,972 $

909,156
1,115,556

635,802
734,824

635,802
766,303

6,799

7,190

7,190

6,693,454

6,693,454

9,743,806

9,743,806

5,018,722

5,018,722

Long-term bank 

loans

Non-current financial 

lease liabilities
Debt instruments

3,901,972 $

3,013,091 $

3,013,091

the resources generated by the issuer.

1.  The resources used to address financial instrument requirements will derive from 

Valuation  
a)  Description of valuation techniques, policies and frequency:

The  derivative  financial  instruments  used  by  Alsea  (forwards  and  swaps)  are 
contracted to reduce the risk of adverse fluctuations in exchange and interest rates. 
Those instruments require the Entity to exchange cash flows at future fixed dates 
on the face value or reference value and are valued at fair value.

b)  Liquidity in derivative financial operations:

2.  External  sources  of  liquidity:  No  external  sources  of  financing  will  be  used  to 

address requirements pertaining to derivative financial instruments.

23. Stockholders’ equity
Following is a description of the principal features of the stockholders’ equity accounts:

294,644
6,980,452

294,644
6,843,439

300,835
3,988,845

300,835
4,037,222

307,140
6,479,795

307,140
6,539,804

a.  Capital stock structure

The movements in capital stock and premium on share issue are shown below:

Total

$ 20,042,312 $ 19,912,947 $ 19,958,651 $ 20,015,346 $ 16,196,564 $ 16,288,052

Financial liabilities 2017
Financial liabilities maintained at amortized cost:
Bank loans
Current maturities of financial lease liabilities
Long-term bank loans
Non-current financial lease liabilities
Debt instruments

$

Level 1

1,087,466
6,799
6,693,454
294,644
6,980,452

Figures as of January 1, 2015

Number of 
actions
837,622,524 $

Thousands 
of pesos so-
cial capital

478,271 $

Premium in 
issuance of 
shares
8,613,587

Placement of actions

(136,080)

(68)

-

Figures as of December 31, 2015

837,486,444

478,203

8,613,587

Placement of actions

(3,207,245)

(1,604)

12,133

Total

$

15,062,815

Figures as of December 31, 2016

834,279,199

476,599

8,625,720

Financial liabilities 2016
Financial liabilities maintained at amortized cost:
Bank loans
Current maturities of financial lease liabilities
Long-term bank loans
Non-current financial lease liabilities
Debt instruments

Total

Financial liabilities 2015
Financial liabilities maintained at amortized cost:
Bank loans
Current maturities of financial lease liabilities
Long-term bank loans
Non-current financial lease liabilities
Debt instruments

Total

186     ANNUAL REPORT

Level 1

$ 1,107,238
6,799
9,743,806
300,835
3,988,845

$ 15,147,523

Level 1

$

734,824
7,190
5,018,722
307,140
6,479,795

$ 12,547,671

Placement of actions

(1,461,008)

(730)

-

Figures as of December 31, 2017

832,818,191 $

475,869 $

8,625,720

As discussed in Note 19, the Entity has the put option of acquiring the non-controlling 
interest of Grupo Zena, this effect resulted in the application of a charge of $2,673,053 
to net worth.

In June 2017, Alsea declared a dividend payment of $570,234 with a charge to the 
after-tax earnings account, which is to be paid against net earnings at $0.68 (zero 
pesos sixty and eight cents) per share. The Treasury society must make payment on 
May 31, 2017 for $567,763. 

In April 2016, Alsea declared a dividend payment of $645,706 with a charge to the 
after-tax earnings account, which is to be paid against net earnings at $0.77 (zero 
pesos fifty cents) per share. The Treasury society must make payment on May 13, 
2016 for $644,771.

     ALSEA   2017     187

In April 2015, Alsea declared a dividend payment of $419,289 with a charge to the 
after-tax earnings account, which is to be paid against net earnings at $0.50 (zero 
pesos fifty cents) per share. The Treasury society must make payment on May 29, 
2015 for $419,173. 

The fixed minimum capital with no withdrawal rights is comprised of Class I shares, 
while the variable portion is represented by Class II shares, and it must in no case 
exceed 10 times the value of the minimum capital with no withdrawal rights.

The National Banking and Securities Commission has established a mechanism that 
allows the Entity to acquire its own shares in the market, for which purpose a reserve 
for repurchase of shares must be created and charged to retained earnings, which 
Alsea has created as of December 31, 2015.

Total repurchased shares must not exceed 5% of total issued shares; they must be 
replaced in no more than one year, and they are not considered in the payment of 
dividends. 

The premium on the issuance of shares is the difference between the payment for 
subscribed  shares  and  the  par  value  of  those  same  shares,  or  their  notional  value 
(paid-in  capital  stock  divided  by  the  number  of  outstanding  shares)  in  the  case 
of  shares  with  no  par  value,  including  inflation,  at  December  31,  2012.  Available 
repurchased shares are reclassified to contribute capital.

b.  Stockholders’ equity restrictions

I.  5% of net earnings for the period must be set aside to create the legal reserve 
until it reaches 20% of the capital stock. At December 31, 2017, 2016 and 2015, 
the  legal  reserve  amounted  to  $100,736,  which  amount  does  not  reach  the 
required 20%.

II.  Dividends paid from retained earnings are not subject to ISR if paid from the after-tax 
earnings account (CUFIN), and 30% must be paid on the excess, i.e., the result arrived 
at by multiplying the dividend paid by a factor of 1.0667. The tax accrued on the 
dividend payment not arising from the CUFIN must be paid by the Entity and may 
be credited against corporate IT in the following two years.

24. Non-controlling interest
a.  Following is a detail of the non-controlling interest.

Balances at January 1, 2015
Equity in results for the year ended December 31, 2015
Other movements in capital
Capital contributions in subsidiaries
Acquisition of the non-controlling interest of GASA

Ending balance at December 31, 2015 

Equity in results for the year ended December 31, 2016
Capital Reimbursement of Food Project, S.L. (1)
Other movements in capital

Ending balance at December 31, 2016

Equity in results for the year ended December 31, 2017
Capital Reimbursement of Food Project, S.L. 
Capital contributions in subsidiaries
Other movements in capital

$

Amount
833,213
51,536
10,156
31,380
(26,365) 

899,920

130,019
(45,178)
28,687

1,013,448

162,651
(159,616)
42,682
62,401

Ending balance at December 31, 2017

$ 1,121,566

(1)  On  January  20,  2016,  Food  Project,  S.L.,  decreed  a  capital  repayment  of  8,000  thousand  euros,  granted  in 
proportion to the value of each of the social shares in which the share capital of the entity is divided, Resulting 
in a decrease in non-controlling interest in the amount of $45,178.

b.  Acquisition of the non-controlling interest of Grupo Amigos de San Ángel
In  2015,  the  Entity  acquired  the  10.23%  that  it  did  not  hold  in  Grupo  Amigos  de 
San Angel, S.A. de C.V. (GASA), a subsidiary of Alsea that operates in the different 
Italiani´s stores in Mexico.

For  consolidation  purposes,  the  transaction  did  not  constitute  a  change  in  control 
over GASA, prior to the purchase of the non-controlling interest. As the Entity had 
been previously consolidating the subsidiary, such accounting remained unchanged.

The  change  of  interest  in  GASA  by  Alsea  upon  acquisition  of  the  non-controlling 
interest (from 89.77% to 100%) qualified as an equity transaction. 

Accordingly, the difference between the carrying value of the non-controlling interest 
at the time of acquisition and the fair value of amount paid was recorded directly in 
stockholders’ equity.

The  accounting  entry  gave  rise  to  a  decrease  in  the  non-controlling  interest  of 
$26,365.

188     ANNUAL REPORT

     ALSEA   2017     189

c.  Following  is  the  detail  of  the  Non-Controlling  interest  of  the  main 

26. Revenues

subsidiaries of the Entity:

Percentages of the
 non-controlling interest
31/12/2016
28.24%

31/12/2015
28.24%

31/12/2017
28.24%

Income (loss) attributable  
to the non-controlling interest
31/12/2015
31/12/2016
31/12/2017
$  86,131
$ 163,838
$ 192,660

Accumulated non-controlling 
interest
31/12/2016

31/12/2017
$  978,346 $  866,843 $ 

31/12/2015

Revenues from the sale of goods
Services 
Royalties

$

2017
41,378,982 $
382,970
767,169

2016
36,682,433 $
652,106
367,328

2015
31,471,313
487,346
329,717

Country
Spain

Mexico

20.00%

20.00%

20.00%

(18,915)

(30,924)

(28,676)

68,446  

86,042   116,966

1,187,814

Total

$

42,529,121 $

37,701,867 $

32,288,376

Estrella 

Colombia 30.00%

30.00%

30.00%

(6,606)

(2,705)

(5,480)

62,236  

40,193  

35,157

Andina, S.A.S.

27. Cost of sales  
The costs and expenses included in other operating costs and expenses in the consolidated 
statements of income are as follows:

Subsidiary
Food Service 
Project, S.L. 
(Grupo Zena)

Operadora de 
Franquicias 
Alsea, S.A.  
de C.V. 

25. Earnings per share
Basic earnings per share is calculated by dividing the net profit for the period attributable 
to the controlling interest holders of ordinary capital by the average weighted number of 
ordinary shares outstanding during the period. 

Food and beverage of costs
Royalties of costs
Other costs

$

2017
12,467,682 $
145,000
310,507

2016
11,406,404 $
146,036
227,190

2015
9,769,021
133,471
246,784

Diluted earnings per share is calculated by dividing the net profit attributable to controlling 
interest  holders  of  ordinary  capital  (after  adjusting  for  interest  on  the  convertible 
preferential shares, if any) by the average weighted ordinary shares outstanding during 
the year plus  average weighted ordinary shares issued when converting all potentially 
ordinary diluted shares to ordinary shares. For the years ended December 31, 2017, 2016 
and 2015, the Entity has no potentially dilutive shares, for which reason diluted earnings 
per share is equal to basic earnings per share. 

The following table contains data on income and shares used in calculating basic and 
diluted earnings per share:

Net profit (in thousands of Mexican pesos):

2017

2016

2015

Total

$

12,923,189 $

11,779,630 $

10,149,276

28. Other operating costs and expenses

Employee benefits
Advertising
Services
Royalties
Pre-operative
Other 

2017
10,650,386 $

$

1,614,118
2,033,239
1,389,122
178,108
3,770,159

2016
9,506,774 $
1,449,137
1,705,631
1,183,173
122,959
3,414,422

2015
8,177,096
1,211,830
1,637,801
990,348
109,802
2,803,744

Attributable to shareholders

$

1,089,498 $

996,471 $

981,215

Total

$

19,635,132 $

17,382,096 $

14,930,621

Shares (in thousands of shares):

Weighted average of shares outstanding

832,818

834,279

837,486

Basic and diluted net income per share of 

continuous and discontinued operations (cents 
per share)

Basic and diluted net income per share of 
continuous operations (cents per share)

$

$

1.31 $

1.19 $

1.17

1.31 $

1.19 $

1.17

190     ANNUAL REPORT

     ALSEA   2017     191

 
 
 
 
 
 
 
 
29. Other (income) expenses, net 
It is integrated as follows:

Legal expenses 
Loss on fixed asset disposals, net
PTU on tax base
Inflation, interest on tax refund and other income 

$

2017
42,505
79,378
29,691

$

2016
53,487 $

3,885
23,347

2015
25,019
40,227
6,371

not tax

(52,534)

26,517

(32,649)

Gain on disposal of investment of associated - 

Grupo Axo

Other income, net

(608,817)
(17,571)

-
3,415

16,698

Coffee  Shops:  Specialized  shops  where  coffee  is  the  main  item  on  the  menu.  The 
distinguishing aspects are top quality services and competitive prices, and the image/
ambiance is aimed at attracting all types of customers.

Casual Dining: This segment comprises service restaurants where orders are taken from 
customers  and  there  are  also  to-go  and  home  delivery  services.  The  image/ambiance 
of these restaurants is aimed at attracting all types of customers. This segment covers 
fast food and gourmet restaurants. The main features of casual dining stores are i) easy 
access, ii) informal dress code, iii) casual atmosphere, iv) modern ambiance, v) simple 
decor, vi) top quality services, and vii) reasonable prices. Alcoholic beverages are usually 
sold at those establishments.

Restaurant – cafeteria - (Vips): Is a familiar-type segment and its main characteristic 
is the hospitality, and be close to the client. These restaurants have a wide variety 
of menus.

Total

$

(527,348) $

110,651 $

55,666

Fast Casual Dining: This is a combination of the fast food and casual dining segments. 

30. Balances and transactions with related parties
Officer compensations and benefits
The total amount of compensation paid by the Entity to its main advisors and officers for 
the nine-month period ended December 31, 2017, 2016 and 2015 was of approximately 
$183,820,  $231,750  and  $121,800,  respectively.  This  amount  includes  emoluments 
determined by the General Assembly of Shareholders of the Entity for the performance 
of their positions during said fiscal year, as well as salaries and salaries.

The Entity continuously reviews salaries, bonuses and other compensation plans in order 
to ensure more competitive employee compensation conditions.

31. Financial information by segments
The Entity is organized into four large operating divisions comprised of sales of food and 
beverages in Mexico and South America (LATAM – Argentina, Chile, Colombia and Brazil) 
and distribution services, all headed by the same management. 

The accounting policies of the segments are the same as those of the Entity’s described 
in Note 3.

The Food and Beverages segments in which Alsea in Mexico, Spain and Latin 
America (LATAM) participates are as follows: 

Fast Food: This segment has the following features: i) fixed and restricted menus, ii) food 
for immediate consumption, iii) strict control over individual portions of each ingredient 
and finished product, and iv) individual packages, among others. This type of segment 
can be easily accessed and therefore penetration is feasible at any location. 

The distribution and Production segment is defined as follows:

Distribuidora  e  Importadora  Alsea,  S.A.  de  C.V.  (DIA)  specializes  in  domestic  purchase, 
importation, transporting, storage and distribution of frozen, refrigerated and dry food 
products  to  supply  all  Domino’s  Pizza,  Starbucks,  Chili’s  Grill  &  Bar,  P.F.  Chang’s  China 
Bistro, Vips, El Portón, La Finca and Italianni’s establishments in Mexico.

Additionally, DIA is responsible for preparing and distributing pizza dough to the entire 
Domino’s Pizza System in Mexico. 

Panadería  y  Alimentos  para  Food  Service,  S.A.  de  C.V.  This  plant  produces  sandwiches 
and bread that are supplied to Starbucks and the other Alsea Brands. The business model 
contemplates a central plant located in Lerma, in the State of Mexico, where the Pastry 
and Bakery products and sandwiches are prepared.

The definition of the operating segments is based on the financial information provided 
by General Management and it is reported on the same bases as those used internally 
by  each  operating  segment.  Likewise,  the  performance  evaluations  of  the  operating 
segments are periodically reviewed.

Information on the segments for the years ended December 31, 2017, 2016 and 2015 is 
as follows:  (figures in millions of pesos).

192     ANNUAL REPORT

     ALSEA   2017     193

Figures in millions of pesos as of December 31, division:

FFood and bev-
erages Mexican 
segment

Food and bever-
ages
LATAM segment

Food and bev-
erages Spain 
Division

Distribution 
and Production 
segment

Eliminations

Consolidated

32. Foreign currency position
Assets and liabilities expressed in US dollars, shown in the reporting currency at December 
31, 2017, 2016 and 2015, are as follows:

Number of units

Income
From third parties

2017 2016 2015 2017 2016 2015 2017 2016 2015 2017 2016 2015 2017 2016 2015 2017 2016 2015
2954
2346

3438

3195

2215

2092

467

481

543

395

549

499

-

-

-

-

-

-

$ 22,545 $ 20,552 $ 18,629 $ 10,283 $  8,124 $  6,718 $  8,570 $  7,591 $  5,674 $  1,046 $  1,398 $  1,235 $ 

85 $ 

37 $ 

32 $ 42,529 $ 37,702 $ 

32,288

Between segments

88

76

43

-

-

-

-

-

-

5,980

5,859

5,139

(6,068)

(5,935)

(5,182)

-

-

-

Income

22,633

20,628

18,672

10,283

8,124

6,718

8,570

7,591

5,674

7,026

7,257

6,374

(5,983)

(5,898)

(5,150)

42,529

37,702

32,288

Assets
Liabilities

Thousands 
of dollars

Thousands 
of dollars

Thousands 
of dollars

$

2017
1,575,514
(6,307,317)

$

2016
1,776,641
(5,891,935)

$

2015
1,300,457
(4,379,546)

Costs

7,747

7,010

6,244

3,179

2,566

2,132

2,352

2,076

1,581

5,622

6,029

5,344

(5,977)

(5,901)

(5,152)

12,923

11,780

Operating costs

10,112

9,157

8,416

5,541

4,331

3,564

4,492

4,015

3,011

Adjusted EBITDA

4,774

4,461

4,012

1,563

1,227

1,022

1,726

1,500

1,082

648

756

569

659

448

582

-

(6)

(26)

29

(21)

20,793

18,046

23

8,813

7,876

Adjusted EBITDA margin

21.1% 21.6% 21.5% 15.2% 15.1% 15.2% 20.1% 19.8% 19.1% 10.8%

9.1%

9.1%

0.1% (0.5%)

(0.4%)

20.7% 20.9%

Depreciation and 
amortization

1,701

1,544

1,283

Non-operating expenses

1,266

1,264

1,267

Utility operation

1,807

1,653

1,462

463

862

238

331

641

255

237

539

246

323

452

951

300

437

763

239

347

496

58

306

392

75

208

376

72

220

290

207

(539)

139

172

117

2,752

2,389

45

2,347

2,722

326

(282)

(139)

3,714

2,765

10,149

15,418

6,721

20.8%

1,948

2,418

2,355

711

(30)

179

1,495

28

1,307

(45)

365

881

(38)

334

2,087

1,588

-

68

835

530

490

1,252

1,126

1,033

163

130

52

$  1,089 $ 

996 $ 

981

Food and bev-
erages Mexican 
segment

Food and bev-
erages LATAM 
segment

Food and bever-
ages
Spain segment

Distribution 
and
Production

Eliminations

Consolidated

2017 2016 2015 2017 2016 2015 2017 2016 2015 2017 2016 2015 2017 2016 2015 2017 2016 2015
$ 20,656 $ 18,590 $ 18,205 $  5,135 $  3,772 $  2,605  $  5,265 $  4,441 $  3,437 $  2,650 $  2,729 $  2,303 $  1,071 $  3,082 $  1,940 $ 34,777 $ 32,614 $  28,490

Interest paid

Earned interests

Other financial expenses

Participation in 
associates

Income taxes

Consolidated net income 

for the year

Noncontrolling interest

Majority net income

Assets 

Investment in productive 

assets

Investment in associates

-

-

-

-

-

-

-

-

-

-

-

-

-

1,036

923

-

1,036

923

Investment in Fixed 

Assets and Intangible

2,030

2,312

2,072

985

577

417

760

787

476

902

280

29

205

593

446

4,882

4,549

3,440

Total assets

$ 22,686 $ 20,902 $ 20,277 $  6,120 $  4,349 $  3,022 $  6,025 $  5,228 $  3,913 $  3,552 $  3,009 $  2,332 $  1,276 $  4,711 $  3,309  $ 39,659 $ 38,199 $  32,853

Total liability

$  8,338 $  6,885 $  7,270 $  4,244 $  3,080 $  2,566 $  4,466 $  4,063 $  3,805 $  2,237 $  1,898 $  1,477 $  9,771 $ 12,145 $  7,887 $ 29,056 $ 28,071 $  23,005

Net monetary liability position

$

(4,731,803) $

(4,115,294) $

(3,079,089)

The exchange rate to the US dollar at December 31, 2017, 2016 and 2015 was $19.74, 
$20.66 and $17.25, respectively. At March 9, 2018, date of issuance of the consolidated 
financial statements, the exchange rate was $18.71 to the US dollar.

The  exchange  rates  used  in  the  different  conversions  to  the  reporting  currency  at 
December 31, 2017, 2016 and 2015 and at the date of issuance of these consolidated 
financial statements are shown below:

Country of origin 

2017
Argentina

Chile

Colombia

Spain

Country of origin 

2016
Argentina

Chile

Colombia

Spain

Currency
Argentinian peso (ARP)

Chilean peso (CLP)

Colombian peso (COP)

Euro (EUR)

Closing exchange 
rate
1.0509

Issuance
March 9, 2018
0.9191

0.0321

0.0066

23.6587

0.0308

0.0065

23.0435

Currency
Argentinian peso (ARP)

Chilean peso (CLP)

Colombian peso (COP)

Euro (EUR)

Closing exchange 
rate
1.3012

Issue
March 28, 2017
1.2154

0.0308

0.0067

21.7323

0.0283

0.0064

20.4747

194     ANNUAL REPORT

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Contingent liabilities:
In September 2014, the Secretary of Finance of Mexico City determined the company 
Italcafé  S.A.  of  C.V.  taxable  income  with  respect  to  deposits  made  to  their  bank 
accounts derived from the operation of several restaurants owned by Grupo Amigos 
de San Ángel, S.A. of C.V., notwithstanding that said income was accumulated by this 
last company giving it all the corresponding tax effects. Currently the subject is under 
study at the Attorney General’s Office of Mexico City. 

It  is  important  to  mention  that  the  previous  owners  of  Italcafé  would  assume  the 
economic  effects  derived  from  the  aforementioned  tax  credit,  under  the  terms 
and  conditions  established  in  the  agreements  that  Alsea  entered  into  with  the 
aforementioned sellers.

34. Financial statement authorization
The consolidated financial statements were authorized for issuance on March 9, 2018 by 
Mr. Rafael Contreras Grosskelwing, Administration and Financial Director, and therefore 
they  do  not  reflect  any  facts  that  might  occur  after  that  date  and  are  subject  to  the 
approval of the audit committee and the Entity’s stockholders, who can decide to modify 
them in accordance with the provisions of the Corporations Law.

Country of origin 

2015
Argentina

Chile

Colombia

Spain

Currency
Argentinian peso (ARP)

Chilean peso (CLP)

Colombian peso (COP)

Euro (EUR)

Closing exchange 
rate
1.3408

Issue
March 31, 2016
1.1862

0.0244

0.0054

18.8344

0.0252

0.0057

19.5332

In converting the figures, the Entity used the following exchange rates:

Foreign transaction 

Fast Food Sudamericana, S.A.

Starbucks Coffee Argentina, S.R.L.

Asian Bistro Argentina, S.R.L.

Fast Food Chile, S.A.

Asian Food Ltda,

Country of 
origin
Argentina

Argentina

Argentina

Chile

Chile

Gastronomía Italiana en Colombia, S.A.S.

Colombia

Operadora Alsea en Colombia, S.A.

Asian Bistro Colombia, S.A.S.

Food Service Project, S.L.

Colombia

Colombia

Spain

Currency 
Recording
ARP

Functional
ARP

Presentation
MXP

ARP

ARP

CLP

CLP

COP

COP

COP

EUR

ARP

ARP

CLP

CLP

COP

COP

COP

EUR

MXP

MXP

MXP

MXP

MXP

MXP

MXP

33. Commitments and contingent liabilities
Commitments:

a)  The  Entity  leases  locales  to  house  its  stores  and  distribution  centers,  as  well  as 
certain equipment further to the lease agreements entered into for defined periods 
(see Note 12).

b)  The  Entity  has  acquired  several  commitments  with  respect  to  the  arrangements 

established in the agreements for purchase of the Brands. 

c)  In the regular course of operations, the Entity acquires commitments derived from 
supply agreements, which in some cases establish contractual penalties in the event 
of breach of such agreements.

d)  In the signed contracts with third parties, the Entity is entitled to comply with certain 
mandatory  clauses;  some  of  the  main  mandatory  clauses  are  related  to  capital 
investments and opening of restaurants. As of December 31, 2017, 2016 and 2015, 
these obligations have been met.

196     ANNUAL REPORT

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Fundación Alsea, A. C.

FINANCIAL STATEMENTES FOR THE YEARS ENDED 
DECEMBER 31, 2017 AND 2016, 
AND INDEPENDENT AUDITORS’ REPORT DATED APRIL 2, 2018

Table of contents 

Independent Auditors’ Report 

Statements of Financial Position 

Statements of Activities 

Statements of Cash Flows 

Notes to Financial Statements 

Page

200

202

203

204

205

198     ANNUAL REPORT

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Independent Auditors’ Report   
to the Board of Directors of Fundación Alsea, A. C.

Opinion
We have audited the accompanying financial statements of Fundación Alsea, A. C., (the “Foundation”) which 
comprise the statements of financial position as of December 31, 2017 and 2016, and the related state-
ments of activities and statements of cash flows for the years then ended, and a summary of significant 
accounting policies and other explanatory information.

In our opinion, the accompanying financial statements present fairly, in all material respects, the financial 
position of Fundación Alsea, A. C. as of December 31, 2017 and 2016, and its financial performance and 
its cash flows, for the years then ended in accordance with Mexican Financial Reporting Standards (NIF).

Bases of Opinion
We conducted our audits in accordance with International Standards on Auditing (ISAs). Our responsibili-
ties under those standards are further described in the Auditor’s Responsibilities for the Audit of Financial 
Statements section of our report. We are independent of the Foundation in accordance with the Interna-
tional Ethics Standards Board for Accountants’ Code of Ethics for professional Accountants (IESBA Code) 
and with the Ethics Code issued by the Mexican Institute of Public Accountants (IMCP Code), and we have 
fulfilled our other ethical responsibilities in accordance with the IESBA Code and IMCP Code.

Responsibilities of Management and Those Responsible for Governance for the 
Financial Statements
Management is responsible for the preparation and fair presentation of the accompanying financial state-
ments in accordance with NIF and for such internal control as management determines is necessary to 
enable the preparation of financial statements that are free from material misstatement, whether due to 
fraud or error.

In preparing the financial statements, management is responsible for assessing the Foundation’s ability to 
continue as a going concern, disclosing, as applicable, matters, related to going concern and using the go-
ing concern basis of accounting unless management either intends to liquidate the Foundation or to cease 
operations, or has no realistic alternative but to do so..

Those charged with governance are responsible for overseeing the Foundation’s financial reporting process.

Auditors’ Responsibilities for the Audit of the Financial Statements
Our objectives are to obtain reasonable assurance that the about whether financial statements as a whole 
are free from material misstatement, whether due to fraud or error, and to issue an auditor’s report that 
includes our opinion. Reasonable assurance is a high is a high level of assurance, but is not a guarantee 
that an audit conducted in accordance with ISAs will always detect a material misstatement when it exists. 
Misstatements can arise from fraud or error and are considered material if, individually or in the aggregate, 
they could reasonably be expected to influence the economic decisions of users taken on the basis of these 
financial statements.

As part of an audit in accordance with ISA’s, we exercise professional judgement and maintain professional 
skepticism throughout the audit. We also:

•    Identify  and  asses  the  risks  of  material  misstatement  of  the  consolidated  financial  statements, 
whether due to fraud or error, design and perform audit procedures responsive to those risks, and 
obtain audit evidence that is sufficient and appropriate to provide a basis for our opinion. The risk 
of not detecting a material misstatement resulting from fraud is higher than for one resulting from 
error, as fraud may involve collusion, forgery, intentional omissions, misrepresentations, or override 
of internal control.

 • 

 • 

 • 

 Obtain an understanding of internal control relevant to the audit in order to design audit procedures 
that are appropriate in the circumstances, but not for the purpose of expressing an opinion on the 
effectiveness of the Foundation’s internal control.

 Evaluate  the  appropriateness  of  accounting  policies  used  and  the  reasonableness  of  accounting 
estimates and related disclosures made by management.

 Conclude on the appropriateness of management’s use of the going concern basis of accounting 
and, based on the audit evidence obtained, whether a material uncertainty exists related to events 
or  conditions  that  may  cast  significant  doubt  on  the  Foundation’s  ability  to  continue  as  a  going 
concern.  If  we  conclude  that  a  material  uncertainty  exists,  we  are  required  to  draw  attention  in 
our auditors’ report to the related disclosures in the consolidated financial statements or, if such 
disclosures are inadequate, to modify our opinion. Our conclusions are based on the audit evidence 
obtained up to the date of our auditors’ report. However, future events or conditions may cause the 
Foundation to cease to continue as a going concern.

• 

 Evaluate the overall presentation, structure and content of the financial statements, including the 
disclosures, and whether the financial statements represent the underlying transactions and events 
in a manner that achieves fair presentation.

We communicate with those charged with governance regarding, among other matters, the planned scope 
and timing of the audit and significant audit findings, including any significant deficiencies in internal con-
trol that we identify during our audit.

Galaz, Yamazaki, Ruiz Urquiza, S. C.
Member of Deloitte Touche Tohmatsu Limited

C. P. C. Juan Carlos Reynoso Degollado
April 2, 2018

200     ANNUAL REPORT

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Fundación Alsea, A.C.
Statements of Financial Position

As of December 31, 2017 and 2016
(In thousands of Mexican pesos) 

Fundación Alsea, A.C.
Statements of Activities

For the years ended December 31, 2017 and 2016
(In thousands of Mexican pesos) 

ASSETS
Current assets

Cash and cash equivalents
Accounts receivable
Recoverable taxes
Total current assets
Other assets, net

Total

Liabilities and patrimony

Current liabilities

Trade accounts payable

Taxes and accrued expenses
Total liabilities 

Unrestricted patrimony
Total

2017

55,139 $
659
50
55,848
27
55,875 $

1,521

13,911
15,432

40,443
55,875 $

2016

58,621
1,637
49
60,307
107
60,414

16

1,049
1,065

59,349
60,414

$

$

$

$

Revenues

Cash donations income 
Interest income

Expenses

General expenses

Value added tax

Administrative expenses

Other (expenses) – net
Net changes in patrimony
Income taxes
Unrestricted patrimony at beginning of the year
Unrestricted patrimony at end of the year

2017

$

41,050 $

3,776
44,826

61,502

587
1,302
63,391
(34)
(18,599)
(307)
59,349
40,443

2016

44,407
1,652
46,059

34,646

473
875
35,994
-
10,065
-
49,284
59,349

See accompanying notes to financial statements.

See accompanying notes to financial statements.

202     ANNUAL REPORT

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Fundación Alsea, A.C.
Statements of Cash Flows

For the years ended December 31, 2017 and 2016
(In thousands of Mexican pesos)

Fundación Alsea, A.C.
Notes to Financial Statements 

For the years ended December 31, 2017 and 2016
(In thousands of Mexican pesos)

Operating activities:

Net changes in patrimony

Items related to investing activities:

Amortization of other assets
(Increase) decrease in:
Accounts receivable

Prepaid expenses

Increase (decrease) in:

Trade accounts payable
Taxes and accrued expenses
Income taxes

Net cash flows from operating activities

Net increase in cash and cash equivalents

2017

2016

$

(18,599) $

10,065

80

978

(1)

1,504
12,863
(307)
(3,482) $

(3,482)

81

9,128

-

(175)
1,019
-
20,118

20,118

Cash and cash equivalents at beginning of the year

58,621

38,503

Cash and cash equivalents at end of the year

$

55,139

58,621

1.  Activities

Fundación Alsea, A. C. (the “Foundation”), whose main objective is to contribute to food security of vulner-
able communities and to promote human development by supporting initiatives for education.

To accomplish its goals, the Foundation receives donations from individuals and entities, with the au-
thorization of the Mexican Secretariat of Finance and Public Credit (Secretaría de Hacienda y Crédito 
Público, for its name in Spanish – “SHCP”). Accordingly, donations are tax deductible to the donor; the list 
of entities eligible to receive donations was published in the Official Gazette on January 9, March 16, July 
21 and October 12, 2017 and was granted by Official Letter No. 325-SAT-IV-E-76214 and 600-04-02 
-2013-16480.

The Foundation does not have any employees, and therefore it is not subject to labor obligations. All per-
sonnel services are provided by a related party.

2.  Basis of presentation

a.  Explanation for translation into English - The accompanying financial statements has been 

translated from Spanish into English for use outside of Mexico. These financial statements are 
presented on the basis of Mexican Financial Reporting Standards (“MFRS”), which are comprised 
of accounting standards that are individually referred to as Normas de Información Financiera, or 
“NIFs”. Certain accounting practices applied by the Foundation that conform with MFRS may not 
conform with accounting principles generally accepted in the country of use.

b.  Financial Statements of Entities for Non-Profit Purposes - The Foundation has adopted the 

provisions of Mexican Financial Reporting Standards (NIF) A-2 “Basic Postulates”, B-16 “Finan-
cial Statements of Nonprofit Purposes” and E-2 “Donations received and granted by entities for 
non-profit purposes”; consequently, it may not be comparable with financial statements of profit-
able entities.

c.  Monetary unit of the financial statements - The financial statements and notes as of December 

31, 2017 and 2016 and for the years then ended include balances and transactions denominated 
in Mexican pesos of different purchasing power. Cumulative inflation rates over the three-year 
periods ended December 31, 2017 and 2016 were 9.87% and 10.52% %in each period.  Ac-
cordingly, the economic environment is not inflationary in either such period and no inflationary 
effects were recognized in the accompanying financial statements. Inflation rates for the years 
ended December 31, 2017 and 2016 were 6.77% and 3.36%, respectively.

d. 

Income from donations - Donations received must be recognized as revenue for the period, in 
addition to recognizing increase in assets or decreases in liabilities depending on how donations 
were received.

The donations received in cash are recognized at the value of cash or cash equivalents received, or at the 
amount of the unconditional donation pledges received that are accrued and are due. Donations in assets 
and the cancellation of liabilities are recognized at their fair value.

e.  Classification of costs and expenses - Costs and expenses are presented according to their 

function because management considers that it provides useful information to the users of the 
financial statements.

See accompanying notes to financial statements.

204     ANNUAL REPORT

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f.  Net change in patrimony – Net change in patrimony is the change in patrimony during an ac-

counting period for a foundation arising from its revenues, costs and expenses.

4.  Cash and cash equivalents

g.  Patrimony - Patrimony is classified according to the restrictions that the donors established on 

the assets donated.

3.  Summary of significant accounting policies

The accompanying financial statements have been prepared in conformity with MFRS, which require that 
management make certain estimates and use certain assumptions that affect the amounts reported 
in the financial statements and their related disclosures; however, actual results may differ from such 
estimates. The Foundation’s management, upon applying professional judgment, considers that estimates 
made and assumptions used were adequate under the circumstances. The significant accounting policies 
of the Foundation are as follows:

a) Cash and cash equivalents – Cash and cash equivalents consist mainly of bank deposits in checking 
accounts and short-term investments that a) are highly liquid and easily convertible into cash, b) mature 
within three months from their acquisition date and c) are subject to low risk of material changes in 
value. Cash is stated at nominal value and cash equivalents are valued at fair value. Cash equivalents are 
comprised mainly of money market funds.

b) Other assets  – Represent the costs incurred by third parties for licensing and software development 
and that give rise to future economic benefits because they meet certain requirements for recognition as 
assets.

Amortization of intangible assets is calculated on a straight line basis over the term of the rights that are 
four years and is included in the depreciation and amortization of the activity statement.

c) Provision - Provisions are recognized for current obligations that arise from a past event, that are 
probable to result in the use of economic resources, and that can be reasonably estimated.

d) Income from cash donations - Income from donations received are recognized at the time the cash 
is received.

Los ingresos por intereses se reconocen cuando se devengan.

Cash

Cash equivalents – Money market funds

5. 

Income taxes

2017

331 $

54,808
55,139

2016
2,231

56,390
58,621

$

$

Being a non-profit association in accordance with the provisions of the Law on income tax (“ISR”), the 
Foundation is not subject to income tax, provided that it complies with the requirements regarding 
distributable surplus, omissions income, purchases not made and improperly registered and expenses that 
may be incurred and are not deductible, as provided in the law.

In fiscal year 2017, the Foundation made a non-deductible payment, which caused a tax of $307.

6.  Authorization to issue the financial statements

On April 2, 2018, the issuance of the accompanying financial statements was authorized by C. P. Alejandro 
Villarruel Morales, Corporate Controller Foundation; consequently, they do not reflect events occurred after 
that date. These financial statements are subject to the approval of the Foundation’s, where they may be 
modified, based on provisions set forth in the Mexican General Corporate Law.

206     ANNUAL REPORT

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GRI Index

Standard Disclosure

Page or direct response 

Omissions

Standard Disclosure

Page or direct response 

Omissions

GRI 102: GENERAL DISCLOSURES  2016

102-1

102-2

102-3

102-4

102-5

102-6

102-7

102-8

Name of the organization

Alsea, S.A.B. de C.V.

Activities, Brands, products, 
and services

Location of headquarters

Location of operations

Ownership and legal form

20-21

213

20

Alsea is a publicly-traded limited-liability corporation of 
variable capital (sociedad anónima bursátil de capital 
variable), organized and incorporated under the laws of 
Mexico.

Markets served

Scale of the organization

20-21

20-21

Information on employees and 
other workers

26-33
We are implementing a HCM system where Human 
Resources will concentrate all the information of 
the employees

102-9

Supply chain

60-63

102-12

External initiatives

70 
Alsea presents this report and endorses the economic, 
environmental and social principles developed externally 
by the Global Reporting Initiative.

102-13 Membership of associations

90

102-14

102-15

102-16

Statement from senior 
decision-maker 

Key impacts, risks, and 
opportunities 

87-90

70-71, 

Values, principles, standards, 
and norms of behavior 

4-5, 68-69, 86-87, 91

102-18

Governance structure

87-90
https://www.alsea.net/investors/directivos
https://www.alsea.net/inversionistas/gobierno-
corporativo

The breakdown 
by type of 
contract is not 
reported.
Reason for 
omission: 
Unconsolidated 
information

102-19

Delegating authority

102-20

102-21

102-22

102-23

102-24

Executive-level responsibility 
for economic, environmental,
and social topics

Consulting stakeholders on 
economic, environmental,
and social topics

Composition of the highest 
governance body and its
committees

Chair of the highest 
governance body

Nominating and selecting the 
highest governance body

68-69

68-69

68-69

68-69, 89-90

88

89

102-26

Role of highest governance 
body in setting purpose, values,
and strategy

Alsea website

https://www.alsea.net/uploads/es/documents/general_
documents/alsea_compulsa_estatutos2014.pdf

102-28

102-29

102-33

102-36

Evaluating the highest 
governance body’s performance

89

Identifying and managing 
economic, environmental,
and social impacts

Communicating critical 
concerns

Process for determining 
remuneration

70-71

71, 80-81

89

102-40

List of stakeholder groups

68-69, 72-73

102-42

102-43

Identifying and selecting 
stakeholders

Approach to stakeholder 
engagement

68-69, 72-73

68-69, 72-73

102-44

Key topics and concerns raised 70-71

102-45

Entities included in the 
consolidated financial 
statements

99

102-46

Defining report content and 
topic Boundaries

70-71

We have applied the reporting Principles regarding the 
definition of quality.
Principle of sustainability context, materiality, 
stakeholder engagement, accuracy, balance and 
timeliness

102-47

List of material topics

102-50

Reporting period

70-71

70

102-51

Date of most recent report

Published June 31, 2017 and covering the period from 
January 1 to January 31, 2016.

102-52

Reporting cycle

102-53

102-54

Contact point for questions 
regarding the report

Claims of reporting in 
accordance with the GRI 
Standards

102-55

GRI content index

Anual

3rd cover

70

208

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Standard Disclosure

Page or direct response 

Omissions

Standard Disclosure

Page or direct response 

Omissions

GRI 103 MANAGEMENT APPROACH 2016

103-1

103-2 

Explanation of the material 
topic and its Boundary

The management approach 
and its components

70-71

70-71

SPECIFIC TOPICS

GRI 200 ECONOMIC 2016

201-1

201-4

203-1

203-2

205-2

205-3

206-1

Direct economic value 
generated and distributed

10-13

Financial assistance received 
from government

The company did not receive any financial assistance 
from the government.

Infrastructure investments and 
services supported

9, 12-13, 60, 106, 112

Significant indirect economic 
impacts

Communication and training 
about anti-corruption policies
and procedures

Confirmed incidents of 
corruption and actions taken

Legal actions for anti-
competitive behavior, 
anti-trust, and monopoly 
practices 

9, 12-13, 60, 106, 112

87

87

There were no incidents of monopoly practices

GRI 300 ENVIRONMENTAL 2016

302-1

302-3

304-2

305-1

305-2

305-5

306-2

Energy consumption within the 
organization

Energy intensity

Significant impacts of 
activities, products, and 
services on biodiversity

82

83

None of our operations are located in protected areas.  

Direct (Scope 1) GHG emissions 83

Energy indirect (Scope 2) GHG 
emissions

83

Reduction of GHG emissions

83

Waste by type and disposal 
method

84-85

306-3

Significant spills

None of our operations present the risk of spills.

307-1

Non-compliance with 
environmental laws and 
regulations

GRI 400 SOCIAL 2016

None of our operations violated environmental laws 
and regulations.

401-1

401-2

403-2

404-1

404-2

405-1

408-1

413-1

415-1

416-1

417-1

30

30-33

30

New employee hires and 
employee turnover

Benefits provided to full-time 
employees that are not 
provided to temporary or 
part-time employees

Types of injury and rates of 
injury, occupational diseases,
lost days, and absenteeism, 
and number of work-related
fatalities

Average hours of training per 
year per employee

29

Programs for upgrading 
employee skills and transition
assistance programs

29, 33, 39, 61, 87

Diversity of governance bodies 
and employees

7, 26, 87

Operations and suppliers at 
significant risk for incidents
of child labor

Operations with local 
community engagement, 
impact assessments, and 
development programs

Political contributions

Assessment of the health and 
safety impacts of product
and service categories

Requirements for product and 
service information and 
labeling

Alsea does not employ minors.

74-77

86

78-79

77-78

210     ANNUAL REPORT

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Investor
information

and contact data

Finance
Rafael Contreras
CFO
+52(55) 7583-2000

Investor Relations
Salvador Villaseñor Barragán
ri@alsea.com.mx
+52(55) 7583-2000

Sustainability
Ivonne Madrid Canudas
responsabilidad-social@alsea.com.mx
+52(55) 7583-2000

Corporate Communications 
and Public Relations
Selene González Serrato
rp@alsea.com.mx
+52(55) 7583-2000

Independen Auditors
Deloitte
Galaz, Yamazaki, Ruiz Urquiza, S.C.
Av. Paseo de la Reforma #489
6º piso, Col. Cuauhtémoc
C.P. 06500, Ciudad de México
+52(55) 5080-6000

Headquarters
Alsea, S.A.B. de C.V.
Avenida Revolución N° 1267,
Torre Corporativa, Piso 21,
Colonia Los Alpes,
Delegación Álvaro Obregón,
Código Postal 01040
+52(55) 7583-2000

212     ANNUAL REPORT

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informationwwwalsea.net

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