Quarterlytics / Consumer Cyclical / Restaurants / Alsea, S.A.B. de C.V. / FY2018 Annual Report

Alsea, S.A.B. de C.V.
Annual Report 2018

ALSSF · OTC Consumer Cyclical
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Sector Consumer Cyclical
Industry Restaurants
Employees 10,000+
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FY2018 Annual Report · Alsea, S.A.B. de C.V.
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A N N U A L   R E P O R T

18

A year of major challenges and better opportunities
for Alsea. Today we connect with more customers and 
brands and new markets with a clear purpose: 
“Igniting people’s spirit”

connectsBRAND
PORTFOLIO

BEST
TALENT

BEST
OPERATOR

CUTTING EDGE
MARKETING

SUSTAINABILITY

TECHNOLOGY AND
INNOVATION

SYNERGY AND
CRITICAL MASS

In Alsea we know that the heart of the business is the store and the 
customer, and therefore through the values of our culture we take care of our 
restaurants, down to the minutest detail, taking charge of the challenges and 
celebrating together all the achievements. This dedication and passion are 
reflected in each dish we serve, in each guest we serve, in each employee that 
grows with us, and in each community we touch. 

2

M E S S A G E
F R O M   T H E   C E O

D e a r   f r i e n d s , 
e m p l o y e e s ,   a n d 
s h a r e h o l d e r s

It is with great pleasure that I present our Annual Report for 
2018, a year of great challenges and better opportunities 
for  Alsea.  Today  we  connect  to  more  customers,  new 
brands,  and  new  markets  with  a  clear  objective  in  mind: 
“Ignite people’s spirits.” 

This  past  2018  was  a  year  of  growth  for  Alsea:  on  the 
one  hand  we  continued  consolidating  our  leadership  as  a 
restaurant  operator  in  Latin  America,  through  our  business 
model that focuses on customer experience and on the other 
hand, in keeping with our growth strategy, on Dec. 27th we 
successfully concluded the aquisition of Grupo Vips in Spain 
and Portugal, totaling 454 stores, of which 362 are corporate 
and  92  are  sub-franchises;  and  the  aquisition  of  Starbucks 
France  and  Benelux,  the  aquisition  of  which  was  concluded 
in early 2019, including 285 stores in total, 82 corporate and 
203 sub-franchises. 

At the close of the year we had a total of 3,688 units, of which 
2,947 are corporate and 741 sub-franchises (not including the 
aquisition of Grupo Vips in Spain and Portugal and Starbucks 
in France and Benelux) representing 7.3% of organic growth 
as compared to 2017. Our net sales grew 8.5%, totaling some 
$46.1 billion pesos; 4.9% growth in Same-Store Sales; 9.4% 
growth  in  EBITDA,  reaching  $6.4  billion  pesos;  and  39.8% 
growth  in  net  earnings,  equaling  $1.1  billion  pesos.  These 
figures  exclude  the  benefit  of  the  sale  of  a  minority  share 
in  Grupo  Axo,  and  the  restatement  due  to  hyperinflation  in 
Argentina. 

To improve the operation and management of the business 
through  an  organizational  structure  that  is  effective  and 
close to the operation, where decisions are agile and always 
focus directly on the satisfaction of our customers, we have 
made changes to our structure as follows: 

 [102-1, 102-14, 102-50]

3

Federico Tejado, who previously headed Alsea International, 
will  now  be  leading  Alsea  Europe  operations  from  Spain, 
incorporating, Alsea Zena, Grupo Vips and Starbucks France 
and Benelux, ensuring integration, cultural assimilation, and 
the use of synergies in these business units. Gerardo Rojas 
will  continue  heading  the  operation  in  Mexico;    Armando 
Torrado,  who  was  previously  the  Director  for  Real  Estate 
Development,  will  now  lead  the  operations  for  Alsea  South 
America;  and  I  shall  serve  as  Executive  President  of  the 
Company of the Company. 

vacant positions were covered with internal talent, whereas 
we  promoted  almost  10,000  of  our  operations  employees 
during  2018.  “District  Coach”  is  one  of  the  development 
programs that makes us the proudest. It is aimed at improving 
the quality of leadership of operations middle management. 
District  Managers  teach,  accompany,  challenge  and  guide 
their  people,  ensuring  the  success  of  their  store  managers. 
This year, 91% of district managers in Mexico will be certified, 
and we will continue extending the program to the rest of our 
operations. 

This reorganization stems from the commitment to meet the 
business  objectives  established  in  the  strategic  plan,  with 
an effective organization close to the operation, generating 
market and brand independence so decisions can be quicker 
and closer to the customer. It is important to stress that this 
Executive team has a sum total of over 100 years experience 
in the Company, and therefore in the industry.

Convinced  as  we  are  that  our  Company’s  growth  is  only 
possible  thanks  to  the  passion  and  commitment  of  over 
85,000 employees who make up the Alsea family, this year 
we launched the "Voice of the Manager", a program that will 
bring us even closer to our restaurant managers. This program 
has helped identify opportunities for further support of our 
operators regarding filling headcount, maintenance, systems, 
and product delivery. In addition, we have invested over $21 
million  pesos  to  improve  benefits  and  to  offer  competitive 
wages to our management and operations teams. 

These  efforts  allow  us  to  achieve  significant  progress  in 
talent  retention  worldwide,  and  in  the  emotional  ties  we 
have  with  our  people.  An  example  is  the  result  obtained  in 
the  measurement  of  Work  Atmosphere  -ECO-  where  we 
accomplished a significant improvement of 3.92 to 4.07 out 
of  a  maximum  score  of  5.0.  Insofar  as  personnel  turnover 
is concerned, during the last four years we have achieved a 
significant  improvement  of  an  average  of  26.6  percentage 
points in Mexico, Argentina, Chile, and Colombia. 

We  shall  continue  working  to  incorporate  not  only  sector 
specialists,  but  also  people  with  experience  in  international 
markets, technological development, market strategies, and 
other  areas  that  favor  Alsea’s  progress  and  connection  to 
different stakeholders. We shall also continue working hand in 
hand with new technologies, enhancing our ability to become 
familiarized with the preferences of our customers and offer 
them the best experience possible in our establishments.

As part of our philosophy of providing growth opportunities 
for  our  best  people,  we  continue  offering  development 
alternatives  that  favor  leadership  and  recognition  for  our 
high performance teams. An example of this is that 47% of all 

Another  goal  for  2018  was  to  reiterate  our  commitment 
to  sustainability  by  driving  the  four  pillars  that  uphold  our 
business  model  for  all  the  brands  and  countries  where  we 

4

 
operate: Quality of Life, where we continued with initiatives 
aimed at benefitting our employees, such as transportation 
assistance  for  our  operation  employees;  health  campaigns; 
scholarships;  well-being  workshops;  diversity  and  inclusion; 
education;  and  work-life  balance.  On  the  other  hand,  we 
are  committed  to  driving  Responsible  Consumerism  by 
incorporating  information  on  our  menus  that  give  our 
customers  alternatives  when  choosing  what  to  order,  in 
addition  to  including  on  all  menus  for  all  our  brands  the 
calorie count for the different dishes, thereby allowing them 
to  make  the  choices  they  prefer  in  terms  of  their  lifestyle. 
Moreover,  Alsea  is  a  member  of  MOVISA  (Movement  for  a 
Healthy  Life),  an  organization  that  focuses  on  rendering 
assistance  and  support  for  the  implementation  of  nutrition 
education  projects,  and  to  promote  sports  among  children 
aged 6 to 12. 

in  environmental-related  matters,  we  continue 
Lastly, 
working  on  specific  initiatives  to  mitigate  climate  change. 
In 2018 we reduced CO2 emissions by 22,875 tons through 
our project to purchase clean energy; we contributed to the 
lessening  of  aquifer  contamination  by  collecting  919,292 
liters of oil used in running our brands; 2,066 tons of waste 
were recycled in our Operations Center; and we treated over 
28,000 m3 of water. 

In the field of community development, we continue with our 
work  to  combat  nutritional  poverty  in  children,  through  our 
movement  “Va  por  Mi  Cuenta”  (It’s  on  Me)  an  initiative  we 
are very proud of since it was put into motion six years ago. 
In  2018,  we  surpassed  the  goal  for  our  collection  drive  by 

obtaining over $26,000,000 pesos through three initiatives: 
a  product  with  a  cause  in  each  of  our  brands;  direct 
contributions from our employees and collection drives with 
our customers. In addition, there are now 11 dining rooms for 
children, with a new one located in Ixtapaluca, in the State 
of Mexico, with a new operation model -a school lunchroom- 
with a greater impact at a lower cost. Some 4,300 children 
are benefitted annually, serving over 552,000 meals per year; 
we  also  performed  7,730  hours  of  volunteerism  in  diverse 
activities. 

The recognitions and certifications we have been bestowed 
are a reflection of our efforts in this field. Among these are 
our  first-time  participation  in  the  regional  index  evaluation 
of  the  Dow  Jones  Sustainability  Index  -DJSI-  for  the  MILA 
-the Integrated Latin American Market-; our participation in 
the  Mexican  Center  for  Philanthropy,  in  its  CSR  evaluation 
(Corporate Social Responsibility), where we have been given 
this distinction for the 7th consecutive year; our participation 
since  2011  in  the  Mexican  Stock  Exchange  Sustainability 
Index;  and  the  ratification  of  our  commitment  to  future 
generations  by  adhering  to  the  Principles  of  the  World 
Pact  and  the  Sustainable  Development  Objectives  (SDO) 
sponsored by the United Nations. 

To  improve  the  focus  on  service  for  our  store  managers, 
we  will  continue  reinforcing  efficiency  and  synergies  in  the 
COA,  where  we  achieved  optimum  levels  of  supply  metrics 
for our stores during the last quarter of the year, in addition 
to  reducing  personnel  turnover  rates  throughout  our  entire 
supply chain worldwide. 

5

Looking forward, we reiterate our commitment to successfully 
achieve our objectives:

•  An  agile  and  profitable  operation  focused  on  increasing 

Same-Store Sales and operational margins. 

•  Generating  a  greater  cash  flow  to  reduce  our  leverage 

level 

•  Maximizing  efficiencies  and  synergies  throughout  all  our 

operations

•  Prioritizing  the  allocation  of  resources  to  our  most 

profitable businesses

•  Developing operations and administrative talent, and
•  Continuing with our Manager-Owner program

I wish to express my profound gratitude to all our employees, 
partners, investors, and  members of the Board of Directors 
for  your  active  participation  in  making  Alsea  a  leading 
company  that  goes  increasingly  further  and  connects  to 
new  customers  and  new  markets  with  leading  brands  of 
restaurants throughout the world. 

Growth  involves  challenges  and  opportunities.  Today,  more 
than ever, we must focus on our strengths and our dynamics, 
which translate to the ability to adapt and into the talent of 
all  of  us  who  are  part  of  the  Alsea  family.  Let  us  continue 
working with our characteristic feature: how passionate we 
are about ensuring that each experience in our restaurants 
becomes… an unforgettable moment!

Alberto Torrado Martínez 
Executive President Alsea
April 2019

6

 
F I N A N C I A L
H I G H L I G H T S

NET SALES 

EBITDA(2)

NET INCOME

2014

2015

2016

2017*

2018

22,787

32,288

37,702

42,529

46,157

2,802

4,302

5,155

5,858

6,408

624

1,033

1,126

815

1,140

ROE %(4)

SSS %(7)

UNITS

2014

2015

2016

2017*

2018

7.5

10.4

11.7

12.5

12.3

4.5

9.3

8.9

6.6

4.9

2,784

2,954

3,195

3,438

3,688

Figures in millions of Mexican pesos (MXN) under IFRS standards, except per share data, number of units and employees

*  2017 figures exclude the benefit of the sale of a minority share in Grupo Axo

[201-1, 203-1, 203-2]

7

 
F I N A N C I A L
H I G H L I G H T S 1

Results

Net sales 

Gross Profit

Operating Income

EBITDA(2)

Consolidated Net Income

Balance

Total Assets

Cash  

Liabilities with cost

Majority Net Worth     

Profitability

ROIC (3)

ROE (4)

Stock Market Data on Shares 

Price 

Earnings per share 

Dividend

Book Value per Share 

Outstanding shares (Millions)

Operation

Total Number of Units  

Employees  

[102-45, 201-1, 203-1, 203-2]

CAGR (5)
2013-2018

Annual 
Growth

2018

%

2017 (6)

%

46,156.6

100.0%

42,529.1

100.0%

31,969.1

69.3%

29,605.9

69.6%

24%

25%

24%

26%

11%

8.5%

8.0%

6.0%

9.4%

3,293.6

7.1%

6,408.3

13.9%

39.8%

1,139.3

2.5%

37.4%

29.0%

73.5%

22.1%

(16.7%)

(1.6%)

(20.5%)

(13.0%)

5.9%

21.7%

0.3%

54,342.3

1,987.9

25,609.9

11,573.2

10.5%

12.3%

51.15

1.14

0.72

13.85

835.6

15%

18%

7.3%

4.0%

3,688

71,621

3,105.8

5,857.5

814.7

7.3%

13.8%

1.9%

39,551.6

1,540.4

14,761.4

9,481.6

12.6%

12.5%

64.37

1.31

0.68

11.38

832.8

3,438

72,434

(1)  Figures in millions of nominal pesos 
and under IFRS rules, except for 
data on shares, number of units, and 
employees. 

(2)  EBITDA is defined as earnings 

before depreciation and 
amortization.  

(3)  ROIC is defined as earnings after taxes 
for net operating investment (total 
assets-cash and temporary investment 
– liability without cost).  

(4)  ROE is defined as net earnings 

regarding net worth.  

(5)  TACC Compound Annual Growth Rate 

for 2013 to 2018. 

(6)  Figures for 2017 excluding the benefits 
from the sale of minority interest in 
Grupo Axo.

8

Our culture is based on five strategic values that focus on the 
customer to achieve an extraordinary experience each time they 
visit our restaurants. 

WINNING 
ATTITUDE
Being passionate about 
excellence, reaching 
ever higher goals.

ENGAGED 
LEADERSHIP 
Passionate about our 
restaurants and about 
taking care of the 
business as if it were 
their own. 

SURPRISING 
SERVICE 
Constantly raising 
satisfaction standards 
to serve and amaze. 

EMPHASIS OF 
COLLABORATION
The adding of ideas 
and talent to create 
a community that 
multiplies the results. 

ATTENTION 
TO DETAIL
Continuous 
improvement to 
reinforce the Alsea 
Experience with 
impeccable execution. 

[102-16, PM 10]

9

G R O W T H
M O D E L

ORGANIC GROWTH

NON-ORGANIC GROWTH

•   Restaurant Openings   
(Current brands/models)

•   Remodels
•   Same-Store Sales 
•   New sales channels  
•   New consumption occasions 
•   New restaurant models    
•   Current income flows   

INCOME AND 
RESTAURANT 
GROWTH

CURRENT COUNTRIES
•   Acquiring existing brands (current or new segments)
•   Importing new brands (startup, the #1 or #2 brand in the market or 
  country of origin 
•   Sales channel for non-restaurants (dining halls, products ready to eat, etc.)

NEW COUNTRIES
•   Expanding current brands 
•   Acquiring existing brands 
•   Joint Ventures with leading restaurant operators 

NEW INCOME FLOWS 
•   Intellectual property, services, financing, etc.

OPERATIONS

BUSINESS MIX 

SYNERGY AND CRITICAL MASS

PROFITABILITY

• Same Store Sales 
• Cost control 
• COGS control
• Labor productivity 
• Managing restaurant portfolio 
• Price strategy 
• Menu strategy 

• Managing brand portfolio 
• Managing country portfolio
• Corporate /Franchise store mix
• Currency mix   

• Synergies with procurement and 

investment
• CAT reduction 
• Investment reduction   
• Absorbing fixed assets
• New income flows     
• Real Estate 

10

 
S U S TA I N A B I L I T Y 
M O D E L

Sustainability is a fundamental business model. In this way, 
we  contribute  to  sustainable  economic  development  within 
society, assuming responsibility for direct and indirect impact 
stemming  from  our  activity  with  different  stakeholders  to 
which we relate. 

Our  Sustainability  Management  Model  comprises  four 
commissions  who  report  to  the  Sustainability  Committee 
which includes the company’s Top Management. 

The  Committee  identifies  stakeholder  needs,  defines  the 
sustainability  strategy,  and  supervises  compliance  with  the 
initiatives proposed by the commissions. 

Our management, action plans, and goals are in line with our 
business objectives and the priority aspects that are result of 
our materiality. 

Likewise,  as  part  of  our  commitment  to  achieve  a  better 
future  for  all,  we  remain  aligned  with  the  Principles  of  the 
World  Pact  and  the  Sustainable  Development  Objectives 
established by the United Nations. 

COMMUNITY SUPPORT 
We ensure food safety for vulnerable 
communities and promote human 
development through initiatives that 
favor education and employability.

QUALITY OF LIFE
We foster the overall development 
of our collaborators, facilitating 
conditions that harmonize their 
personal and professional lives and 
provide occupational health and 
safety programs. 

RESPONSIBLE CONSUMPTION
A balanced lifestyle is encouraged by 
promoting the enjoyment of quality 
meals in the company of loved ones, 
in combination with physical activity. 

ENVIRONMENT
The importance we give the 
environment is witnessed through 
the efficient use of energy, water, raw 
materials and wastes.

[103-1, 103-2]

11

ALSEA CONNECTS 
T O   T H E   W O R L D 
W I T H   L E A D I N G   B R A N D S
We drive the presence of our brands 
in the world and there is significant 
potential for further growth.     

S E G M E N T S
u n i t s   /   %   T O TA L 

QUICK SERVICE
RESTAURANTS 
1,805 / 48.9%

COFFEE SHOPS 
1,024 / 27.8%

CASUAL DINING
RESTAURANTS 
573 / 15.5%

FAMILY 
RESTAURANTS
286 / 7.8%

Figures as of december, 2018

[102-1, 102-2]

3,688

U N I T S

67%

MEXICO

33%

INTERNATIONAL

12

During 2018, we continued consolidating our leadership as the top 
restaurant operator in Latin America and Europe through our business 
model and in line with our growth strategy. 

35

3

95

16

76

Mexico

Argentina

Colombia

Chile

Uruguay

Brazil

UNITS

2,467

265

181

173

5

4

666

México

1,024

1,139

286

64

229

UNITS
UNIDADES

Spain

593

19

4

32

7

C O U N T R I E S

14

B R A N D S

+3,600

R E S T A U R A N T S

+71,000

E M P L O Y E E S

2,947

CORPORATE

BEFORE

AQUISITIONS

741

SUBFRANCHISES

FIGURES AS OF DECEMBER, 2018

13

On December 27th we successfully completed the aquisition of 
Grupo Vips in Spain and Portugal; in early 2019 we obtained 
operating rights for Starbucks in France and Benelux, thereby 
making our operation more robust in Europe.

4

35

95

286

64

230

18

77

661

16

Mexico

Argentina

Colombia

Chile

Uruguay

Brazil

UNITS

2,477

264

183

175

5

4

1,498

1,154

4

32

UNITS

1,036

22

182

28

82

3

Spain

Portugal

France

Belgium

The Netherlands

Luxemburg

105

34

18

6

124

12

C O U N T R I E S

19

B R A N D S

+4,400

R E S T A U R A N T S

+85,000

E M P L O Y E E S

[102-2, 102-4, 102-6, 102-7, 102-10]

3,409

CORPORATE

AFTER

AQUISITIONS

1,052

SUBFRANCHISES

FIGURES AS OF MARCH, 2019

14

A L S E A
E U R O P E

+

Zena

+

This year, Alsea has significantly reinforced its presence in Europe with the purchase 
of  Grupo  Vips  in  Spain  and  Portugal,  and  once  again,  with  the  acquisition  of 
operating rights of Starbucks in France, the Netherlands, Belgium and Luxemburg. 

Grupo  Vips  adds  454  stores  (362  corporate  and  92  franchises)  to  the  Company 
portfolio  and  with  the  incorporation  of  Grupo  Vips  and  Zena-Alsea  in  Spain  and 
Portugal, Alsea we became one of the major restaurant companies in Iberia, with 
over 1,000 stores and restaurants and a total of 10 brands throughout the region. 
In this manner we consolidated our long-term project in the region, having brands 
that generated greater value for the Company. 

This strategic operation represents a great opportunity to consolidate our presence 
in the European market because Grupo Vips has over 50 years of experience and 
a portfolio of consolidated brands with enormous growth potential, in addition to 
being an important opportunity for synergy in the region. 

Moreover,  Alsea  has  acquired  the  rights  to  operate  Starbucks  in  France,  the 
Netherlands,  Belgium  and  Luxemburg,  totaling  285  stores,  of  which  82  are 
corporate  203  are  sub-franchises.  Through  this  transition,  Alsea  will  expand 
its  presence  with  Starbucks  in  Europe,  a  brand  that  enjoys  great  acceptance 
throughout Europe and with which Alsea has considerable experience regarding 
operations and strategic plans. 

[102-10, 102-49]

15

•  Leading concept in the casual dining sector in Spain, 

•  A Fast Casual chain that combines the best of a VIPS 

with 50 years of experience

restaurant-cafeteria with the agility of fast food  

•  A restaurant-cafeteria with an extensive culinary offering 

•  VIPS Smart is the sum of Smart Service + Smart Food + 

that fits all tastes and moments of the day

Smart Price + Smart Place

•  The very first VIPS restaurant opened it doors in Madrid 
in 1969, and quickly became an iconic brand in Spain 

•  The first VIPS Smart restaurant opened its doors in 2016 

•  A chain specializing in Italian-Mediterranean cuisine
•  Its customers enjoy freshly made dishes with ingredients 
straight from Italy, a hospitable, warm and cosmopolitan 
atmosphere that entices one and all to share the 
experience   

in Madrid and today it has over 30 establishments 

•  Created in the late 80’s, the brand has over 120 

restaurants throughout Spain and in Lisbon, Portugal 

•  One of the most important casual dining chains in the 
world, with 870 restaurants present in 29 countries

•  Fridays offers its customers the experience of the 

authentic American Bar & Grill, in an atmosphere full 
of energy and excitement

•  The ideal place to socialize and celebrate the spirt of 

being Friday, every day of the week   

•  A brand present in Spain since 1992, with 18 

restaurants

•  Wagamama is a well-known brand with over 25 years of 

•  Starbucks arrived in Spain in 2002 and 2008 in 

history, inspired in the fast-paced Japanese ramen bars. It 
offers a menu of Asian dishes that are organic, nutritional 
and made on the spot.

•  A great way to feed the soul, in addition to the body
•  The brand arrived in Spain in 2017, with 6 restaurants 

currently in operation in Madrid 

Portugal

•  Thanks to its broad acceptance and the loyalty of its 

customers, it now has over 140 stores throughout the 
main cities and airports of Spain and Portugal 

16

 
ALSEA CONECTS
L E A D I N G   B R A N D S 
A N D   TA L E N T
We have strategies focused on 
training and retaining the best 
talent in the industry  

+10,000

PROMOTIONS

28.26

AVERAGE 
TRAINNING HOURS 
PER EMPLOYEE

+71,000

EMPLOYEES

53%

MEN

47%

WOMEN

17

W I N N I N G
T E A M

We are convinced the growth of the Company, the positioning of 
our brands, and the rapport with our customers is only possible 
thanks to the passion and commitment of the employees who 
are part of the great Alsea family.

This  year  we  launched  different  initiatives  that  allowed  us 
to  have  greater  contact  with  our  manager  and  provide  the 
support  needed  to  increase  team  productivity  and  enhance 
customer experience. Initiatives aimed at improving leadership 
quality  among  middle  management  and  reinforcing  the 
competitiveness  of  our  compensation  teams  were  put  into 
place, thus significantly raising talent retention worldwide. 

A team 
committed 
TO QUALITY 
AND SERVICE 
EXCELLENCE

[102-8, PM6]

71,621

EMPLOYEES

Mexico 
Argentina   
Chile 
Colombia   
Spain 

Total 

M  
43,715  23,352 
3,236 
1,816 
1,998 
7,243 

7,860 
3,869 
3,408 
12,769 

W 
20,363
4,624
2,053
1,410
5,526

45% of women
occupy management positions

85%
-30
years

13.8%
31-50
years

0.90%
+51
years

18

 
 
 
  
 
Emotional commitment 
Throughout last year, 100% of our employees were given the 
opportunity to participate in the Engagement Survey -ECO- 
that has been conducted for two years now. With this tool we 
can listen to the opinions and feelings of our people, identify 
their  needs,  and  define  the  way  to  offer  an  enhanced  work 
experience in coordination with the leaders. 

Talent development
Developing  our  employees  is  one  of  the  most  important 
strategic pillars we have. Our proiority is to drive their growth 
and offer them a long-term career path. In keeping with this, 
we constantly develop programs aimed at training the best 
leaders  in  the  industry  who  in  turn  become  drivers  of  the 
development of new generations of leaders. 

We proudly achieved 92.41% participation by our employees 
in this process, with an increase of 0.15 in the engagement 
indicator,  as  compared  to  the  score  recorded  for  2016, 
thereby achieving a result of 4.07 on a scale of 0 to 5. 

These results are a reflection of the quality of leadership in 
Alsea, proof of the concern our store managers and support 
center  leaders  have  worldwide,  regarding  their  desire  to 
connect with their people and establish effective plans that 
improve the integration of their teams. 

ENGAGEMENT RESULTS BY COUNTRY

Mexico

Argentina 

Brazil

Chile

Colombia

Spain

Uruguay

4.07
global 
engagement 
score on a scale 
of 0 to 5 

2018

2016  Variación

4.18

3.82

3.74

4.14

3.97

3.81

4.3

4.03

3.75

3.74

3.89

3.72

3.68

-

+0.15

+0.07

0

+0.25

+0.25

+0.13

-

Inter-brand career paths  
We continue working on designing inter-brand paths and we 
contribute actively to the development of our employees. This 
program consists of covering vacant positions in one brand 
with candidates from another brand, thereby leveraging their 
experience and fostering long-term careers. As of 2019, we 
will  change  the  way  we  measure  things  and  be  much  more 
objective, with an increasingly more robust procedure. 

Mentoring
This  constitutes  a  mentoring  skills-development  program, 
accompanied  by  an  external  coach.  Mentors  are  assigned 
according to their areas of competency and the specific needs 
of  the  mentees.  Together,  they  then  define  work  objectives 
and they meet monthly to work in confidential sessions. 

Each  mentee  develops  a  new  skill  or  competency,  and  the 
corresponding  mentor  becomes  a  role  model  within  the 
organization  to  develop  key  competencies  for  the  business 
and to network outside the sector. 

Through  this  program,  Alsea  develops  the  potential  of  its 
people, improves performance, promotes greater profitability 
for  the  business,  generates  synergies  among  areas  and 
brands, and reinforces the organizational culture. 

[401-1, 404-2, PM6]

19

 
Mentoring circle 
This  program  seeks  to  broaden  the  vision  of  the  business 
from an overall perspective, supporting the development of 
its employees through mentoring circles whereby experiences 
are shared, and personal and professional competencies are 
reinforced. 

The  circle  encounters  take  place  every  two  months.  The 
participants break up into pairs and each one oversees the 
preparing  of  a  case  dealing  with  business  and  leadership 
subjects.  The  purpose  of  the  program  is  to  consolidate  the 
Mentor as a role model and reinforce his/her position within 
the organization. There are currently 12 participants enrolled 
-1 mentor and 11 mentees. 

Significant improvements in turnover rates
Personnel  turnover 
improved  by  26.6 
indicators  have 
percentage points in Mexico, Argentina, Chile and Colombia 
in  the  last  four  years.  This  is  largely  due  to  the  initiatives 
employed  to  improve  the  work  experience  of  our  people, 
the  continuous  investment  in  training  and  education,  and 
improvements to the wage competitiveness of our people.

Average hours of training
per collaborator per country

• Chile: 25
• Argentina: 36 
• Spain: 4.9
• Mexico: 35.61
• Colombia: 7.38 

28.26 average hours trainning per employee

Diversity and Inclusion
•   The 2nd generation for the Reach High program, with 16 
participants  worldwide  was  successfully  concluded  this 
year. The aim of this program is to accelerate the personal 
and  professional  development  of  high-potential  women 
to drive their career path in Alsea. The program consists 
of  selecting  women  holding  positions  from  Manager  up 
to Director; eight sessions are held in multicultural teams 
where  case  studies  are  analyzed  and  resolved.  One  of 
the greatest values of this program lies in the synergy of 
experiences and collaborative learning at a high level. 
•  We  implemented  the  Diversity  and  Inclusion  policy  that 
promotes a culture of respect for diversity, labor equality, 
non-discrimination  and  inclusion  of  vulnerable  groups. 
This  policy  ensures  compliance  with  equal  opportunity 
guarantees for all members of the Company. Globally we 
have 237 employees with disabilities. 

•  Workshops  on  Diversity  and  Inclusion  were  held  for  the 
Human  Resource  departments,  who  are  in  charge  of 
permeating this philosophy into our culture. 

•  In  Mexico  and  Argentina,  80%  of  our  employees  are 

unionized.

Flex Time and Flex Friday 
This applies to all personnel in the support centers of Mexico, 
Colombia, and Spain. The objective is to promote a work-life 
balance by offering the benefit of 9-hour work schedule from 
Monday to Thursday, where personnel may start work at 7, 8 
or 9 a.m., and therefore on Fridays work 6 hours straight and 
leave at 1, 2 or 3 p.m., respectively. 

This policy establishes that the flex schedule may be applied 
providing it does not affect support for Operations; accounting 
closes; payroll management; novelties; previously established 
commitments; meetings, and the like. 

[401-3, 405-1, 406-1, PM6]

20

 
 
M E X I C O

District Coach
To meet the goal set for growth, we must continue consolidating 
a world-class team and therefore developing our people takes 
on  a  crucial  role.  The  need  for  leaders  who  develop  leaders 
is  fundamental,  and  more  so  than  ever  before  they  must  not 
only  support  Company  growth  by  achieving  results,  but  also 
recognize  valuable  contributions,  be  genuinely  interested  in 
developing others and, above all, provide the resources needed 
for proper management. 

Thus,  in  keeping  with  our  philosophy  of  Manager-Owner,  we 
have developed District Manager-Coach, a program that seeks 
to further evolve the profile of our District Managers and help 
them reach the next level. This also stems from the awareness 
that they are the most important leaders in the Company and 
that it is they who lead the operation. 

The profile of District Manager was redefined in 2018, adding 
the dimension of Coach and providing the necessary training for 
the deployment of the program. The initiative was launched in 
Mexico with training workshops and follow-up for the new role 
of District Manager, supervised by the support center. 

Circle of Leaders 
At  the  Alsea  Center  of  Operations  (which  in  Mexico 
incorporates our operation of Logistics, Manufacturing and 
Transportation) we launched the Circle of Leaders I, a review 
of Culture and Leadership focused on middle management 
with  the  support  of  the  team  of  Directors,  to  solve  the 
challenges  faced  by  the  Center  of  Operations  in  the  field 
of  People.  Through  weekly  seminars  and  group  dynamics 
attended by 90 leaders, we were able reduce turnover rates 
by  50%,  thus  helping  to  stabilize  the  overall  team  and 
improve service for operations. Going forward, phase II of 
the Circle of Leaders will take place, and the objective will 
be to build a store-centric production team. 

The program shall be extended to other Alsea markets. 

21

The Voice of the Manager
We  know  our  managers  are  the  fundamental  pillar  of  our 
operations,  and  therefore  their  opinions  and  comments 
are  very  important  to  the  establishing  of  programs  that 
contribute to continuous improvement and value generation 
for the organization. It it with this premise in mind that the 
Voice  of  the  Manager  program  was  developed  in  Mexico, 
whose  purpose  is  to  establish  direct  contact  with  store 
managers  and  obtain  first-hand  information  from  them  on 
their  operation  needs  and  the  assistance  they  expect  from 
the support areas. 

With  this  program  we  seek  to  reinforce  and  develop  the 
talent of our work teams and generate enhanced results for 
the business and for our customers. 

This  program  is  meant  for  store  managers  with  proven 
commitment  and  potential,  as  noted  in  their  performance 
and result indicators. 

There are dialogue sessions with the CEO and managers, in 
periodically scheduled meetings to listen to their colleagues 
and  express  their  opinions  and  viewpoints  regarding 
operations.  There  is  also  support  from  other  areas  that 
contribute to operational excellence and provide follow-up on 
solutions for identified issues.

14 store managers participated. 
•   2 Domino’s Pizza
•  3 Starbucks
•  1 Italianni's
•  2 Vips 
•  1 Burger King
•  1 California Pizza Kitchen
•  1 P.F. Chang’s
•  1 El Portón
•  1 Chili's
•  1 The Cheesecake Factory

The program shall be extended to other Alsea markets. 

22

A work atmosphere that incorporates work-life balance 
contributes to the ideal performance of our people. As 
a result, at Alsea we continuously develop programs 
that encourage practices for their general well-being. 

Agreements and benefits 
•  We  reviewed  the  rules  governing  the  30%-discount  that 
our  employees  have  with  our  brands,  representing  $21.4 
million  pesos  in  savings  for  53,000  Alsea  employees 
throughout 18 months

•  A policy for transportation assistance was defined with the 
purpose of protecting the safety of employees traveling to 
or from work, under three conditions: 
a)  Anyone  in  charge  of  opening  a  unit  prior  to  6  a.m.,  or 

closing after 10 p.m. 

b) If the restaurant is found in a dangerous area 
c)  If  there  is  no  public  transportation  nearby,  prior  to  the 
opening or after the closing of any Alsea establishment 

•  Once  again,  we  held  the  multi-brand  Health  Fair  that 
offered  free  lab  tests  for  weight  control,  vision  analysis, 
and dental check 

[401-2, 401-3, PM6]

23

A R G E N T I N A

Diversity and Inclusion
•  In  México,  our  maternity  and  paternity  policy  exceeds 
that required by law, thereby allowing us to grant benefits 
during initial maternity and paternity period, in the case of 
childbirth and/or adoption, as follows: 
• Paternity: 

-  7 days straight, with pay 

• Maternity:

Leading for success  
This  is  an  In-Company  training  program  at  the  prestigious 
Torcuato  Di  Tella  University.  It  consists  of  60  hours  of 
classroom  training  that  culminates  with  the  presentation 
of  an  integration  project.  The  purpose  is  to  train  District 
Managers in three fundamental business lines: leadership and 
commitment, strategic thinking, and a vision of the business. 

-  Days off and reincorporation to work schedule  
-   Compressed  shift:  4  hours/day  of  work,  increasing 

one hour of work as of the 5th month of birth 

-   Flex time: 3 days at the office, and 2 days of home 

We  currently  have  38  employees  enrolled  (31  District 
Managers and 7 support area employees) in this program and 
their actions are recorded and evaluated on a scorecard upon 
finalizing each module. 

office 

-   Additional time off: up to 90 days off without pay for 

childcare purposes

-   Breast feeding rooms with the proper conditions for 
milk extraction and conservation for those mothers 
who have already used their maternity leave 
•   Inclusion  analysis  was  begun  for  people  with  different 
capacities  to  promote  talent  selection  beyond  physical, 
social  or  mental  abilities.  This  diagnostic  instrument 
determines the compatibility of the position as pertains to 
the limitation or abilities of the candidates. We currently 
have 237 employees who are part of this program. 

•   The headquarters in Mexico City are LEED Gold certified, 
with  spaces  suitable  for  working  more  efficiently,  better 
lighting, ventilation system and less noise. This certification 
allows us to have a more ergonomic work space.

Training pass
This consists of a series of courses lasting between 20 and 48 
hours of executive training in the aforementioned prestigious 
university. These courses are offered to personnel with good 
performance and potential. The programs were chosen based 
on the developments needs of each participant. The subjects 
covered include: 
•  Negotiation
•  Creativity 
•  Emotional Intelligence
•  Mindfulness
•  Neurosciences 

24

 
 
Individual development plan 
The program includes a 4-hour workshop that was internally 
designed  and  offered  to  Company  employees,  with  the 
purpose  of  providing  personal  development  tools,  whereby 
they  identify  their  strengths  and  opportunities  and  then 
clearly  and  assertively  work  on  them  in  their  individual 
development  plans.  Some  115  employees  participated  in  a 
total of 7 workshops. 

C O L O M B I A

Unisabana Scholarship for Excellence
The  purpose  is  to  recognize  the  professional  competency 
of those who, due to their performance in the company, are 
suited  to  hold  top  positions  of  responsibility,  acknowledged 
for the quality their work and social commitment. This year 
the program was aimed at 180 support center employees, of 
which five candidates registered. 

The  scholarship 
is  applicable  for  nine  Management 
specialization  programs  under  the  Postgraduate  Studies 
Department  of  the  International  School  of  Economic  and 
Administrative Sciences.  

25

Alsea Contigo
A  communication  system  whereby  employees  of  brands 
operated in Colombia may keep up to date with all novelties, 
events, changes, and activities taking place in the Company.

The  system  has  two  principal  sections:  Recognitions  GO, 
where employees receive mention for being outstanding in 
any of the corporate values -Winning Attitude, Involved and 
Benefits GO, where employees have access to the broadest 
network  of  agreements  and  incentives,  personal  and  for 
family members, with over 120 recognized regional and local 
brands in almost Leadership, Amazing Service, Collaborative 
Service, and Attention to Detail- 20 different categories. 

Agreements with educational institutions 
for higher learning 
An  assistance  program  with  discounts  for  Alsea  personnel 
and  their  family  members  –relatives  of  up  to  3rd  degree- 
during their higher education process. It is currently available 
for  3,200  employees.  Each  employee  may  approach  the 
institutions  and  present  the  employment 
participating 
certificate of the Company to request said discounts. 

Among  some  of  the  institutions  with  which  the  Company 
has  obtained  educational  assistance  agreements  are  the 
following: 
•   Universidad Santo Tomás               
•   Fundación Universitaria Unipanamericana
•   Fundación Nueva América

Program for Epidemiological Surveillance 
(bones and muscles) 
This  program  pertains  to  the  department  of  Occupational 
Health  and  Safety,  having  the  purpose  of  detecting, 
preventing,  controlling  or  eradicating  osteo-muscular 
disease. In 2018 we were able to make this program available 
to 100% of our employees.

26

S P A I N

Popular races
Three races evaluated in 2018 to foster healthy habits among 
our personnel. Some 243 runners participated, running a total 
of  1,211  km,  with  purposes  of  solidarity  in  favor  of  cardiac 
health and in support of associations fighting against cancer.

243
runners

1,211KM
WITH SOLIDARITY
PURPOSES

27

ALSEA CONECTS
TA L E N T 
T O   O P E R AT I O N S 
We work with the maximum level of 
efficiency and we are fully focused on 
the preferences of our customers to 
create the best experience each time 
they visit our restaurants

Enlace

3,566

USERS

optimizing 
response
times 

28

B E S T
O P E R AT O R

The best experience in our restaurants goes beyond flavor. 
We operate each store with the utmost attention to detail, 
offering exceptional service and innovative, top quality, 
products.  

During  2018  we  celebrated  the  opening  of  our  1,000th 
Domino’s  restaurant,  announcing  a  5-year  development 
plan, with the goal of 550 openings (350 corporate and 200 
franchises) together with an investment of over 195 million 
dollars.  This  expansion  plan  will  create  9,000  new  jobs  in 
Mexico, Spain and Colombia. 

A team 
committed 
TO QUALITY 
AND SERVICE 
EXCELLENCE

29

E N L A C E

A  powerful  technological  platform  that  provides  support  to 
restaurants  in  solving  operation  needs  and  ensures  service 
continuity.  It  is  a  point  of  encounter  between  district  and 
regional  managers  and  the  different  support  areas  such  as 
maintenance, quality, audit, and human resources. 

Moreover, connected to the Alsea database, Enlace displays 
a  window  with  financial  indicators  to  provide  operators 
with  visibility  of  indicators  regarding  sales,  productivity, 
profitability, and human resources in real time.

Through  this  platform,  managers  can  create  requests  that 
become action plans monitored in real time, until the moment 
of completion.

The platform has reached a total of 3,566 users throughout 
the different countries where we operate, and it has helped 
reduce the workload of the District Manager Coach in Mexico 
by 30% within the corresponding supervision model. 

Stemming  from  the  use  of  this  platform,  response  times 
have  been  optimized  in  addition  to  achieving  considerable 
reductions-savings in the use of paper.

R E S P O N S I B L E   C O N S U M P T I O N

Our commitment to our customers is to offer the best flavor 
and quality in each product as well as to promote a healthy 
lifestyle. Therefore, in 2018, we consolidated an independent 
team of Research & Development, to work with our brands 
according to their needs and collaborate in the publication of 
the nutritional content of our menus. 

This information helps consumers make the best choices, in 
keeping  with  their  lifestyle  and  complying  with  nutritional 
goals.  It  is  also  available  on  our  website  for  immediate 
reference. 

[417-1]

30

 
M E X I C O

V I P S :   P R O D U C T I V I T Y   A N D   E F F I C I E N C Y

Vips  has  undergone  a  transformation  with  the  purpose  of 
complying  with  our  promise  to  provide  our  customers  with 
the best experience. 

This  transformation  should  not  only  be  noticed  in  the 
appearance of the restaurants, but also in the quality of the 
ingredients, and the service received by our guests, therefore 
we have set in motion a series of actions aimed at improving 
our  operation  and  increasing  the  productivity  of  the  work 
team:

Vipster network 
This is a recently launched inhouse platform aimed at making 
available  all  necessary  information  to  restaurant  managers 
regarding their duties, thus avoiding time lost in seeking or 
requesting  relevant  data,  optimizing  their  daily  schedule  by 
almost 15 percent

+10,399

VIPSTERS IN
THE NETWORK

The platform has benefitted over 10,399 Vipsters and it has 
all  the  documents  and  processes  needed  by  the  brand  for 
optimum operation: 
•  Recipes
•  Protocols
•  Processes
•  Videos
•  Bulletins
•  Communiqués 

Project Scanner 
A  system  developed  especially  for  points  of  sale  where 
discounts are applied before reaching the register and having 
issued the bill. This project has managed to reduce by 40% 
the time our customers have to wait in line at the register.

Manager Agenda  
The  Manager  Agenda  program  was  launched  with  the 
purpose  of  improving  the  quality  of  life  and  operational 
management of restaurant managers. The program seeks to 
reduce the administrative tasks performed and help to make 
time for managers more efficient through delegation and a 
40%-reduction in duties. Some of the advantages offered by 
the program are:
•  Reduced and structured schedule for administrative tasks 
•  Greater focus on core activities of the business
•  More time for customers, employees and for themselves

40%

FUNCTIONS
OPTIMIZED

31

Chef and Omega Manager
A Vips training program in which Omega Chefs and Managers 
train  their  colleagues  to  ensure  that  quality,  hygiene  and 
service standards are being met properly and in the right time, 
with a service attitude and fully in keeping with operational 
manuals. 

The primary functions of the program are to:
•  Provide support to the operation
•  Train and certify employees 
•  Ensure training of chefs and managers in all units 
•  Develop exemplary employees who comply with our values, 

and who drive the Vips culture

T.A.C.T.O.S
A  food  testing  standardization  program  to  guarantee  the 
best quality in iconic Vips products. 

Service Leader   
This  program  is  aimed  at  reducing  unsolved  complaints  in 
restaurants and to enhance our customer service. Ever since 
its  launch  in  January  2018,  the  program  has  reduced  the 
number of complaints by 50 percent. 

Training of kitchen staff  
This  initiative  seeks  to  improve  the  making  of  food  and 
beverages. The results have been positive. We have achieved 
a  5-percentage  point  improvement  in  ISA  surveys  (Alsea 
Satisfaction Index) regarding our food products. 

32

S T A R B U C K S ,   C L O S E R   T H A N   E V E R 
T O   O U R   C U S T O M E R S

Coffee Master
The program for training Coffee Masters is in keeping with 
the  strategy  of  being  leaders  in  coffee  and  in  customer 
satisfaction.  We  closed  the  year  with  +50%  of  certified 
Coffee Masters, thereby improving connection and quality of 
beverage KPIs. The result obtained to date is 85% of the KPIs. 

internal 

Make My Day Challenge
An 
initiative  meant  to  reduce  service-related 
complaints,  and  at  the  close  of  2018  there  were  50%  less 
complaints  filed.  The  program,  launched  in  October  2018, 
allows our baristas to amaze our customers with actions that 
connect to them, such as:

The indicators measured with this program include: 
  1. Training and experience 
  2. Coffee quality 
  3. Coffee sales

+50%

COFFEE MASTERS 
CERTIFIED

•  A comment 
•  An  action  in  particular  that  could  be  registered  at  their 

coffee cup 

•  Special words when the customer pays
•  Actions upon handing the product to the customer
•  A message said in chorus by all the baristas
•  A sketch 
•  A question 

Reusable containers
In 2018, we began to produce the cups locally, thus achieving 
a  44%-reduction  in  costs.  In  addition,  the  lead  time  was 
reduced from 5 months to 3 weeks.  

Lastly, as of September 2017 we began a new offering with 
seasonal  cups,  producing  $2,000,000  pesos  in  incremental 
growth.  

33

 
A R G E N T I N A

S TA R B U C K S

Playbook Certifications
With the purpose of improving back orders and the cafeteria 
bar, we recertified all stores nationwide in the use of Playbook. 
This  tool  is  a  planning  guide  that  allows  our  baristas  to 
manage  their  operation  and  routine  schedules  in  a  more 
efficient  manner,  thus  providing  customers  with  enhanced 
service. 

Review of consumption and delivery days
Operations,  together  with  Supply  work  together  to  reduce  
frequency  of  deliveries  from  the  Distribution  Center.  As  a 
result of the strategy on estimating orders, the back orders 
and logistics runs allowed us to reduce deliveries by 24 per 
week. 

Labor management 
We follow different strategies to make the work of our people 
more efficient, as follows:

•   We reviewed the ideal headcount of employees, according 
to  the  needs  of  each  store  with  the  purpose  of  not 
exceeding budgets for salaries and benefits. This strategy 
has allowed us to close activities in keeping with these two 
line items.  

•  The  design  and  implementation  of  the  Part  Time  Shift 

Supervisor ensures compliance with 6-hour shifts 

•  Modification of assigned breaks schedules 
•  The  Mystery  Shopper  tool  was  recalibrated  to  continue 

34

 
enhancing customer service levels 

P. F.   C H A N G ' S

Latam Costs
A  cost  control  and  management  program  focused  on 
increasing efficiency and control of raw materials and orders 
per store. Thanks to this program, costs were made efficient 
regarding budgeting for the last quarter of 2018.

LST / Geo Victoria
These two programs seek to efficiently schedule production 
times  and  better  plan  the  hours  available  for  operating  in 
stores, in addition to managing arrival and departure times, 
as well as work schedules for business partners.

Delivery
This  sales  channel  was  opened  together  with  the  best 
operators  on  the  market:  Uber,  Glovo  and  Rappi.  With  this 
channel, we have been able to create a greater connection to 
our customers and arrive when and where they need. 

Fanatics for Coffee
With the purpose of increasing the culture of coffee drinking 
among our customers, we implemented a program known as 
Fanatics for Coffee. Through this program, our expert baristas 
and Coffee Masters share all their expertise and knowledge, 
from the different coffee-growing regions in the world, types 
of coffee beans, blends and roasting, to the ritual involved in 
preparing  a  beverage  of  excellence.  The  goal  is  to  enhance 
the  experience  of  the  partner  and  the  customer  regarding 
our cups of coffee. 

We  initiated  cross-training  at  the  operations  level,  making 
the  Tongshis  cross-functional.  Simultaneously,  we  began  a 
manager level cross-functional program to develop chefs in 
service-related matters, and vice versa. 

B U R G E R   K I N G 

Alsea College
We  reinforced  operational  areas  through  training  and 
communication  programs  with  Alsea  College,  through 
leadership workshops. 

Manager Training
The Manager Training model was restructured (Asst. Manager 
for BK), limiting locations, providing more in-depth training, 
and reinforcing the position of Manager Owner. 

Delivery
Delivery  was  incorporated  as  a  new  sales  channel  with  the 
four  operators  still  found  in  the  market  (Uber,  Rappi,  Glovo 
and Pedidos Ya) with an organized plan and a scaled launch 
schedule. 

QR Codes
QR Code readers were installed in all stores to speed up and 
improve the experience of our customers when paying their 
check. 

35

E N V I R O N M E N T

In  Alsea,  our  commitment  is  overall,  therefore  we  promote 
environmental  protection  through  programs  and  initiatives 
whose purpose is efficient resource use wherever we operate. 

M E X I C O

Energy Use 
The growth we experienced in stores and operations required 
greater use of energy, thereby producing a marginal increase 
of 4%. This result stems from our efforts to curb energy use 
in our establishments. 

On  the  other  hand,  by  centralizing  the  Distribution  Center, 
Commissary,  and  Bakery,  we  experienced  a  marginal 
improvement in diesel and gasoline consumption nationwide; 
that is, approximately 0.5%. This includes routes due to new 
openings. 

ENERGY USE 

Fuel 

2017

2018

Electricity (kWh)

264,479,889

239,468,796

Wind energy (kWh)

3,570,313

43,406,881

LP Gas (liters)

Natural Gas (m3)

Diesel (liters)

Gasoline (liters)

Total

30,345,434

31,947,297

8,786,520

5,383,415

3,008,206

8,480,990

5,358,779

2,966,965

315,573,777

331,629,707

Our  growth  in  stores  enabled  us  to  achieve  a  minimum 
reduction of 0.1% in greenhouse gas emission due to the use 
of  fossil  fuels,  which  is  equivalent  to  2,748  tons  of  CO2eq, 
that is without the reduction achieved in renewable energy, 
which is equivalent to 22,875 tons of CO2eq.

Tons of CO2eq
Fuel

Electricity (kWh)

LP Gas (liters)

Natural Gas (m3)

Diesel (liters)

Gasoline (liters)

2017

139,380.90 

49,711

20,245

14,101

6,732

2018

126,200

52,493

19,687

14,047

6,662

On  the  other  hand,  the  emission  value  of  CO2  in  2017  per 
electricity use (indirect) is reestimated at 9% due to changes 
to the domestic emission factor, which dropped from 0.582 
to 0.527 in 2018, corresponding to 14,546 tons of CO2eq.

EMISIONS IN TONS OF CO2eq

Scope 1: Direct Emissions 

Scope 2: Indirect Emissions

Total

2017

90,789

139,381

2018

92,890

126,200

230,170

219,090

Total  contributions  to  emissions  of  tons  of  CO2eq  both 
direct  and  indirect,  are  proof  of  the  2.3%-increase  in 
energy use, and the 9.5%-decrease in use of the traditional 
electricity grid. 

[302-1, 302-3, 302-4, 302-5, 305-1 , 305-4, 305-5, PM7, PM8, PM9]

36

During  this  period,  with  the  purpose  to  reduce  our  impact 
of  atmospheric  emissions,  we  considerably  increased  the 
acquisition  of  wind  energy,  growing  our  consumption  from 
3,570,313  kWh  to  43,406,881  kWh,  which  represents 
a  reduction  of  22,875  tons  of  CO2eq.  This  consumption 
represents 15% electricity use from renewable sources. 

Likewise,  and  despite  the  growth  in  the  number  of  stores, 
we were able to reduce the use of energy sources thanks to 
good  operating  practices.  Throughout  2018,  we  added  149 
new  facilities  in  Mexico  that  use  LED  lighting  and  efficient 
water heating equipment, thereby reducing CO2 by 822 tons. 
Thanks to the results obtained we are replicating this practice 
in all existing stores. 

Fuel

2017

2018

Electricity (kWh)

264,479,889 

239,468,796 

LP Gas (liters)

Demand (kWh)

3,570,313 

43,406,881 

268,050,202

282,875,677

TON CO2eq
Fuel

Electricity

LP Gas

Natural Gas

Diesel

Gasoline

Total

2017

2018

Reduction

139,380.90 

126,200

49,711

20,245

14,101

6,732

52,493

19,687

14,047

6,662

-9.5%

5.6%

-2.8%

-0.5%

-1%

230,170

219,090

-4.8%

This represents a total reduction of 5% of tons of CO2eq.

Water
Water  is  a  highly  valued  resource  in  our  operations  and, 
therefore,  we  continue  implementing  specific  strategies  and 
metrics  to  regulate  its  use  and  treatment  though  controls  on 
machinery and equipment, the use of meters in our restaurants, 
and by sensitizing personnel on best practices for rational use 
and consumption. 

On the other hand, we continue applying demand management 
and monitoring strategies to the energy baseline. This year 
we achieved an energy intensity of 135,293 kWh/restaurant 
in our establishments. 

This  year  2,673,269.32  m3  were  consumed,  representing  a 
9%-increase over last year due to an increase in the number of 
stores. Alsea operations treated 28,212.96 m3 in the COA.

We reduced our energy use in our Starbucks restaurants by 
renewing lighting fixtures, improving heating, ventilation and 
air conditioning systems and by optimizing the efficiency of 
other machinery and equipment. 

At  Starbucks  we  installed  continuous  flow  systems  to  wash 
utensils  and  water  savings  technology  were  included  for 
washing  equipment,  the  bar,  and  coffee  machines.  Likewise, 
we  trained  baristas  in  the  cleaning  of  equipment  and  how  to 
maintain  the  refrigeration  grills  and  ice  machines  in  optimum 
operating conditions. 

At Chili’s and El Portón we evaluated two different technological 
devices for savings in kitchen equipment and sanitary facilities. 

[303-3, PM8]

37

 
Wastes 
Throughout  2018,  some  919,292  liters  of  burned  vegetable 
oil  was  collected  from  our  restaurants  for  conversion  into 
biodiesel. We continue with our garbage separation program 
in  all  our  stores  in  Mexico  City,  and  we  have  put  into  place 
waste  reduction  campaigns  to  diminish  the  generation  of 
wastes: 

STARBUCKS
With  our  customers  we  promote  the  use  of  their  own 
containers  to  reduce  the  use  of  disposable  cups,  through 
awareness  campaigns  and  discounts.  The  sale  of  reusable 
containers  has  grown  7.3%  as  compared  to  figures  for  last 
year. 

•  Plastic  straws  have  been  replaced  with  paper  straws  in 

stores 

•  Cold foam caps for cold drinks are provided, thus avoiding 

the use of straws

•  Plans are in place for the worldwide elimination of single-
use  plastic  straws  by  2020,  with  a  new  cap  for  frozen, 
straw-free beverages, and bio-degradable straws. 

At  the  COA,  programs  have  been  put  into  place  for  the 
separation  and  evaluation  of  wastes,  thereby  needing  less 
waste disposal and promoting recycling practices for wood, 
cardboard,  shrink-wrap,  plastic,  and  scrap.  This  year  2,006 
tons of waste were recycled: 

WASTES

Wood (pallets)

Cardboard

Shrink-wrap

Plastic

Scrap

Total kg

Total kg

1,409,742

485,680

132,174

29,167

9,350

%

68

24

6

1.5

0.5

2,066,113

100

Raw Materials
In 2018, we conducted a significant change to the carboard 
process  for  our  Domino’s  pizza  boxes,  changing  from  white 
liner to Kraft liner, thereby eliminating the chemical bleaching 
of  cellulose  fiber  with  which  the  boxes  are  manufactured. 
Through this change we have considerably lessened to impact 
of water pollution resulting from the use of chemicals. 

This year, Alsea used 9,000 tons of paper and, in keeping with 
our  sustainability  strategy,  the  raw  materials  we  purchase 
are 100% recyclable. 

[301-2, 306-2, PM 7, PM 8]

38

 
S P A I N 

C O L O M B I A 

The  opening  of  40  Domino’s  restaurants  throughout  the 
year  increased  energy  use  by  24  percent.  We  currently 
have  an  agreement  in  force  which  consists  of  a  system 
indexed  to  the  daily  auctioning  process  to  obtain  better 
invicing  costs  for  regulated  concepts,  and  a  K  coefficient 
per kW we pay the marketer. 

Fuel

2017

2018

Electricity (kWh)

59,078,354 

73,500,589 

In  order  to  improve  performance  we  have  been  working  on 
consumption  recording  systems  to  have  greater  accuracy 
regarding consumption in our establishments; this is through 
monthly  invoicing  control  and  we  continue  with  efficient 
energy  use  programs  aimed  at  reducing  power,  such  as 
replacing  old  weatherization  machinery  with  more  efficient 
units; substituting equipment and fuel (electricity to natural 
gas); reducing reactive loads; and changing fixtures for LED 
lighting. 

In Colombia, we had a marginal increase of 2% in energy use, 
primarily due to the opening of Domino’s Pizza and Starbucks 
units. 

Fuel

Natural Gas (m3)

Electricity (kWh)

2017

64,712 

12,017 

2018

73,800 

12,226

Nevertheless,  we  conduct  several  initiatives  aimed  at 
improving performance by: 
•   Changing  our  energy  marketer,  thus  reducing  costs  11% 

per kWh

•   Changing fluorescent fixtures for LED lighting in new units 

and POS in operation over 2 years. 

•   Creating  a  diagnostic  system  for  load  balancing  in 
production plants and old stores, where loads that increase 
intensity demand have been detected. 

On the other hand, we want to explore the use of clean and 
photovoltaic energy sources to improve consumption on our 
terraces and in production plants. 

We generated 2,728.40 tons of CO2 this year, 2% higher than 
in 2017. 

39

Raw Materials
In  Colombia  we  developed  various  sustainability  plans  with 
suppliers,  with  the  purpose  of  reducing  our  environmental 
impact on different fronts such as water, waste generation, 
the use of chemicals, and more efficient equipment. 

 Some of the more representative cases are as follows:

•  Straws: We have incorporated the use of an oxo-biodegradable 
product  made  with  technology  that  can  break  down  in  the 
presence  of  oxygen,  pursuant  to  the  European  standard 
CEN/TR15351, thereby providing our customers with a more 
environmentally friendly consumption, fostering recycling, and 
reducing overall environmental impact.

•  Hygiene  products:  We  established  an  alliance  to  to  supply 
products  made  with  environmentally  sustainable  materials. 
Through this alliance we are participating in Eco-sustainability, 
aimed  at  reducing  water  and  energy  use  in  paper  mills, 
recovering solid wastes, and reducing packaging materials per 
ton of product. 

•  Vegetable oil: We are conducting a program designed for the 
responsible use of Used Cooking Oil (UCO) through Greenfuel, 
who collects the oil at the store for the proper disposal of this 
by-product,  thereby  reducing  the  pollution  of  urban  water 
sources  and  enabling  traceability  of  wastes,  in  addition  to 
guaranteeing its conversion to biodiesel, ensuring that these 
waste products are not reused for human consumption or as 
raw materials for balanced meals. 

•  Fruits and vegetables: We achieved the goal of handling these 
inputs with certified GAP suppliers and have made the change 
in the brands Domino´s and Burger King with a new supplier, 
who  has  good  agricultural  practices  and  clean  agriculture 
processes  that  it  guarantees  from  the  crops,  products  with 
certified manipulation.

Additionally,  we  conduct  internal  initiatives  that  promote 
improved environmental performance with our employees: 

•  Starbucks:  We  promote  the  use  of  coffee  residues  as 
composting  material,  either  as  whole  beans  or  ground 
coffee.

•  Archies, P.F. Chang's and Burger King: We have connected 
with a recycling service supplier through talks on raising 
awareness  with  our  stores  and  coordinated  through 
our  Quality  department,  with  the  goal  of  developing 
proper disposal methods for wastes at the point of sale, 
separating  organic  matter  from  recycled  material.  This 
initiative is currently underway, and the goal is to take it 
to the rest of the Alsea Colombia brands. 

40

C H I L E

STARBUCKS
LEED  certification  was  accomplished  for  3  stores,  thus 
ratifying our commitment with the environment, in addition 
to conveying the philosophy of environmental protection to 
our employees, customers and suppliers.   

This  initiative  also  contributes  to  the  efficient  design, 
construction  operation  and  maintenance  of  our  units, 
seeking  the  minimum  impact  possible  in  energy  use,  water 
consumption, waste production, etc. 

During 2018, we eliminated the use of cardboard and plastic 
cups in our stores and we encourage our consumers to join 
this  initiative  by  giving  them  a  reusable  container  for  cold 
and hot beverages alike. During the term of this campaign, as 
reinforcement we invited our customers to personalize their 
containers with three of our partners. 

In  addition,  we  switched  from  plastic  straws  to  paper  ones 
and we use cold foam caps for cold beverages, in the aim to 
reduce the impact of plastic waste with our products. 

CASUAL DINING
We promote the use of reusable and recyclable packaging for 
food products and eliminated the use of plastic bags in all our 
restaurants. 

P.F. CHANG'S
At  the  Isidora  Goyenechea  branch  we  started  the  recycling 
project for cardboard, thereby having increased control over 
the separation of wastes. 

BURGER KING
Plastic containers were replaced by cardboard ones, with the 
purpose of reducing our plastic waste footprint. 

SUPPORT CENTER
We  contribute  with  and  promote  the  use  of  compostable 
utensils, that is, organically degradable to avoid disposal the 
increase of inorganic wastes in our Support Center. 

Moreover,  we  were  able  to  collect  90%  of  the  cooked  oil 
that  comes  from  our  Burger  King,  P.F.  Chang's  and  Chili's 
restaurants, equivalent to 99,082 liters, thereby avoiding the 
contamination of almost 100 m3 of water.  

41

ALSEA CONNECTS
O P E R AT I O N
T O   S E R V I C E
Maximizing efficiencies and synergies 
throughout our entire supply chain is a 
fundamental objective for our growth 
strategy

65%

O F   R A W 
M AT E R I A L S   A N D 
S U P P L I E R S   A R E 
M E X I C A N

610

ROUTES PER 
WEEK

233

CITIES

42

S Y N E R G Y   A N D 
C R I T I C A L   M A S S

Supporting our operation with resources, efficiencies 
and best practices is our way of providing competitive 
advantages for our brands. Response times to the 
restaurants are optimized, costs are reduced, and profit 
margins extended. We are prepared to manage the future 
growth of our operation.

The Conecta Model
It  is  the  supply  chain  cycle  where  we  integrate  all  phases 
involved  in  planning,  producing,  distributing  and  managing 
the resources to connect and meet the needs of our stores, 
and as a result achieve customer satisfaction. 

Financial
Planning

Purchasing

Human
Resources

Safety
and Hygiene

Distribution and 
Logistics

Maintainance &
Engineering

Quality and
development

Planning of
Demand

Manufacturing

43

Supply Chain    
Our  support  center  is  the  heart  of  our  processes.  It  is 
precisely here where suppliers are selected, raw materials 
and  basic  food  products  are  received,  stored,  and 
manufactured; orders are filled; product shipping processes 
and distribution take place.    

The following are the processes that comprise the supply chain:

•   Planning and logistics: In charge of organizing all phases 
of  the  chain  to  guarantee  that  processes  are  properly 
followed in a timely manner

•  Procurement: Analyzes the commodities market; chooses 
supply sources; acquires assets; and implements supplier 
development programs                

•  Manufacturing:  Prepares  fresh  and  parbaked  pizza 
dough; bakery; buns; pastries; sandwiches; soups; sauces; 
cooked dishes; and different cuts of meat         

•  Distribution and logistics: In charge of receiving, filling 
and transporting orders from the brands to the different 
restaurants

•  Quality: Ensures product safety and quality, starting with 
the design, purchase, all the way to our customers’ tables      
•  Human  Resources,  Finance,  and  Technology:  Provide 
full time support and service to the 4 distribution centers       

In  this  manner  our  processes  are  interrelated  in  full 
synchronization  with  a  common  goal:  Provide  all  the 
necessary supplies to each store so the manager can focus 
on  meeting  and  exceeding  the  expectations  of  each  and 
every one of our customers.

[102-9]

44

 
Distribuidora and Importadora Alsea (DIA)
DIA  is  a  fundamental  part  of  the  Shared  Services  Center. 
Through  it,  Alsea  manages  the  supply  chain  for  the  brands 
and establishments it operates, allowing them to concentrate 
their efforts and attention on optimizing its operations and 
customer service. 

in  purchasing, 

DIA  specializes 
importing,  transporting, 
storing  and  distributing  food  products  nationwide,  whether 
frozen,  refrigerated  or  dry,  thus  supplying  all  brands  and 
establishments. 

In  addition  to  intercompany  operations,  ALSEA  maintains 
manufacturing  agreements  and  exclusive  distribution  with 
Starbucks, Vips, Italianni’s, El Portón and the Domino’s Pizza 
system  in  Mexico,  operated  by  franchisees,  from  which  we 
obtain additional income for the services we provide in the 
those agreements. 

Likewise, the DIA, through inspection procedures at product 
receiving and ongoing audits of supplier manufacturing and 
distribution, we verifies that raw materials used to prepare, 
sell,  and  distribute  food  products  comply  with  the  highest 
quality standards. 

The  supply  to  our  stores  in  Mexico  and  Latin  America  is 
performed  through  7  distribution  center  in  the  following 
strategic locations: 

•  4 in Mexico
•  1 in Argentina
•  1 in Chile
•  1 in Colombia

The  distribution  centers  in  Mexico  and  Colombia  belong  to 
Alsea; the one in Argentina and Chile are operated by third 
parties.

• MEXICO

  Mexico City

  Hermosillo

  Monterrey

Cancun

• ARGENTINA
• CHILE

• COLOMBIA

[102-4]

45

 
Human Resources 
We continue committed to a safe and responsible operation 
with  our  employees,  through  different  hygiene  and  safety 
programs  and  campaigns.  There  is  a  vaccination  campaign 
for all our employees, and we maintain an ongoing training 
and  communication  program  on  occupational  safety  whose 
purpose is to meet the goal of “Zero Accidents”. 

In  this  item  we  have  made  considerable  improvements 
with  a  downward  trend  in  serious  accidents,  dropping 
from 42 to 32, with immediate follow up to prevent further 
cases and we have attended the inspections made by the 
Secretary of Labor. 

Quality
This year all our Distribution Centers in Mexico have achieved 
the maximum score granted by Domino’s Pizza International: 
5  stars.  In  addition  to  this  and  as  part  of  our  strategy  for 
continuous  improvement  to  the  food  safety  and  quality 
programs,  this  year  two  of  our  four  distribution  centers 
obtained level 2 SQF certification (Safe Quality Food) which 
is  a  Food  Safety  Management  System  designed  to  supply 
organizations  with  a  solid  tool  for  managing  food  safety 
risks, and at the same time ensure the safety of the products 
for consumers through a recognized certification system for 
food safety.
 http://seguridad-alimentaria-global.com/que-es-sqf.html

IN A 
SINGLE 
WEEK...

610

ROUTES

233

CITIES

DELIVERIES 
MADE TO

1,929

POINTS 
OF SALE

4,920

DELIVERIES

+15

million

KILOMETERS
THROUGHOUT
2018

[403-2]

46

On the other hand, we have been recognized by Walmart with 
our recertification as suppliers because of our quality, safety, 
and social responsibility. 

We have established new metrics to evaluate critical operation 
processes,  such  as  the  cold  chain,  where  we  accomplished 
97.5%  of  the  established  goal;  the  control  and  approval  of 
suppliers, which surpassed the goal by 4%; and global quality 
performance of our suppliers in Mexico, which exceeded the 
annual goal by two percent. 

Supplier relations have improved, and as a result, the claims 
in PPM (defects per million opportunities, or pieces, or parts 
per million) for Manufacturing and Suppliers are now less. 

For  the  first  time,  our  restaurants  and  stores  were  audited 
as  of  the  second  quarter,  as  per  the  new  Food  Safety  and 
Quality  Index  for  Alsea  (ICA),  exceeding  the  goal  originally 
established by brand in the annual plan. 

Planning 
Our  brands  rose  to  the  challenge  of  assertive  annual 
forecasting,  surpassing  the  goals  in  general,  with  the 
exception  of  Domino’s  and  Starbucks.  We  have  worked  on 
managing  SKUs  to  define  strategies  among  the  brands  to 
help reduce inventory and we reinforced information systems 
per delivery point, thereby achieving an 8.4% of total SKUs. 
We  achieved  a  reduction  of  10  days  of  inventory  for  Alsea 
as  a  whole,  compared  to  figures  recorded  for  2017,  due  to 
improvements in working capital. 

Procurement
Excellent results were achieved this year regarding inflation 
in prices, due to savings in food SKUs, accomplishing a benefit 
of 2.72 percentage points, which is equal to $214 billion, as 
pertains to total estimated price inflation. 

Negotiation  and  procurement  strategies  for  raw  materials 
produced benefits amounting to $66 million annually, despite 
the increase in import tariffs. We accomplished the objective 
of the Vendor Agreement with 81% of our vendors, and we 
witnessed  the  results  of  the  first  global  negotiation  of  soft 
drinks, as well as the negotiations with Alpura and Heineken, 
representing  a  benefit  of  an  additional  $313  million  to 
previous agreements. 

[414-1]

47

Alsea Operations Center
The Center of Operations Alsea (COA) encompasses storage, 
distribution, and manufacturing services, all in a single place, 
with  the  purpose  of  optimizing  restaurant  operations  and 
preserving quality and profitability. 

We  mitigated  the  impact  of  new  import  tariffs,  (for  key 
products such as cheese, pepperoni, potatoes, and prepared 
foods);  and  we  surpassed  working  capital  results  through 
inventory  reduction  and  production  chain  programs  for 
suppliers. 

Activities conducted during 2018:

Supply Chain priorities for 2019:

•   Training:  Improvements  to  the  training  and  support 
program for brands, to capitalize on operating experience
•  Structure:  Increases  to  the  number  of  supervisors,  and 
implementation  of  the  “Circle  of  Leaders”  program,  to 
reduce personnel turnover rates 

•  Operations: Reestablish and guarantee service to stores, 
reduce expenses, and generate productivity. Meetings on 
status,  with  immediate  attention  given  to  opportunities; 
24/7 IT service; operational continuity; support for route 
movement  and  definition;  compliance  with  inventory 
production and recovery plan; and warehouse assortment, 
with an improvement index of 25%

•  Consolidate operation and guarantee consistent service   
•  Generate productivity and budget savings     
•  Maintain  turnover  rates  of  less  than  5%  per  month,  and 

continue with Zero Accidents strategy 

•  Accelerate centralized product manufacturing project
•  Define  service  network  and  necessary  capacities  for  the 

following five years  

•  Continue  going  forward  with  the  Safety  and  Quality 

system

•  Optimize and improve working capital 
•  Ensure succession planning for Directors 
•  Diminish effects of inflation through effective procurement 

strategies

•  Improve  S&OP  (Sales  &  Operations  Planning)  •  Ensure 
compliance with requirements to achieve DJSI certification 
(Dow Jones Sustainability Index) • Obtain TIF certification 
(Federal Inspection Type)

48

 
ALSEA CONNECTS
S E R V I C E   W I T H
I N N O V AT I O N
Technology and innovation are two 
of our competitive advantages and 
the basis of our leadership position, 
enabling us to be increasingly closer to 
the needs of our customers.

new 
brands

new
products

new 
channels

49

I N N O V AT I O N
A N D   T E C H N O L O G Y

At Alsea we work each day on renewal, to connect 
with our customers, and go beyond simple 
consumption. Today, hand-in-hand with technology, 
we listen to their preferences, we know what they 
want and how they want it, and we convert this into 
innovative products and services that are in line with 
their lifestyles. 

Knowing  our  customer  profile  allows  us  to  make  benefits 
available through different apps and electronic devices, thus 
reinforcing the connection between them and our brands. 

Likewise,  we  plan  on  continuing  to  renew  our  products, 
formats, and services to adapt them to industry trends. Our 
objective  is  to  continue  amazing  our  customers  with  new 
flavors and new proposals aimed at their preferences. 

Nowadays,  thanks  to  digital  apps,  we  are  at  the  vanguard 
of  taking  offerings  and  promotions  to  our  customers,  with 
agility  and  efficiency,  and  therefore  we  continue  investing 
in  these  communication  tools  and  platforms,  which  have 
been  benefitted  by  increasing  numbers  in  registration  and 
membership. 

50

M E X I C O

STARBUCKS

Reserve Bar
In April we opened our first Reserve Bar in Mexico, which was 
also the first to open in a coffee-producing country anywhere 
in  the  world.  For  the  first  time  we  offered  coffee  from  a 
different  coffee  region  in  our  country:  Starbucks  Reserve 
Mexico, Oaxaca, La Pluma. 

The store was designed to celebrate the Mexican culture with 
elements produced in and inspired by the country, but without 
losing  its  natural  connection  with  the  Starbucks  Reserve 
Roasteries. It is designed to be the stage for the Coffee Masters, 
representing  the  broadest  range  of  knowledge  regarding 
coffee in Starbucks, with a hands-on experience that brings to 
life our reserves of exquisite limited-edition coffee beans. We 
offer our customers the opportunity to explore coffee through 
taste-testing and educational seminars prepared by our Coffee 
Master. At this store we use traditional preparation methods 
that  are  designed  exclusively  to  highlight  the  coffee  reserve. 
It is the first establishment in Mexico to offer Nitro Cold Brew 
and exclusive beverages inspired by cocktails. 
. 

Baked in Store
In addition to providing the best experience in coffee drinking, 
in  2018  we  ventured  into  the  project  of  baking  bread  in  our 
stores, with the goal of enhancing the food-eating experience. 

We introduced freshly baked products, made on the spot, with 
simple yet top quality products that have an exceptional flavor. 

With this concept in mind, we now offer the following variety:
•  Croissant with ham and cheese, cured ham, or butter  
•  Chocolate filled pastry
•  Fruit pastry
•  Chocolate bretzel

This program began in October 2018, with the first 19 stores 
in  Greater  Mexico  City,  and  in  December,  21  stores  were 
opened in Monterrey. 

The aroma
of "recently 
baked bread"
IN OUR STORES
SEDUCES OUR 
CUSTOMERS

51

Back to Flavor
Do you remember what it tastes like?
With this innovation in beverages, we created an experience 
that  creates  moments  of  nostalgia  through  a  360° 
communication campaign.

VIPS 
Vips  changed  its  appearance  and  menu,  optimizing  its 
offering  of  dishes,  obtaining  a  more  fluid  and  comfortable 
design for our guests.     

People  recalled  special  moments  from  their  childhood  and 
shared  them  with  their  family  and  friends,  helping  us  to 
create digital engagement and a better connection with our 
consumers.    

The menu design seeks to convey the brand experience and 
personality through the newer and easier to read format. We 
included new photographs depicting families, histories, and 
brand formats. 

Implementation of Delivery
In  2018,  we  were  able  to  extend  our  home  delivery  sales 
channel through the use of digital platforms (APPs) managed 
by  companies  devoted  to  technological  development.  We 
created a strategic alliance with Rappi in early October.    

•  We  innovated  and  improved  certain  dishes,  in  keeping 

with our customers’ preferences

•  We  looked  to  establish  product  consistency  in  all  our 

stores 

•  We also added 12 new dishes    

With  this  initiative  140  stores  incorporated  this  service 
through add-ons. 

Moreover, in 2018 we launched our Vips Digital Loyalty Card, 
obtaining  56,315  sign-ups  and  over  16,000  transactions 
throughout the year. 

140
units

IN ME XICO 
STARTED TO OFFER 
DELIVERY SERVICE

52

 
 
DOMINO'S
This year we made great strides in innovation and technology 
through different updates to our digital platforms, in addition 
to the incorporation of our WOW Rewards loyalty program. 
We also joined the efforts of third parties, as is the case of 
the Alexa app. 

In 2018, over 3 million downloads of the app were made in iOS 
and Android, and the volume of sales from these platforms 
totaled 25 percent.

P.F. CHANG'S
In  November,  our  menu  was  improved  with  the  launching 
of  Asian  Bowls,  which  consists  of  23  options  of  bowls  and 
ramen. 

The  ordering  of  sushi  was  driven  with  our  Sushiology 
campaign, which combines sushi with cocktails to provide a 
new experience and flavor for our customers. 

THE CHEESECAKE FACTORY
We created the perfect dessert for any type of celebration: 
The Celebration Cheesecake. This delicious dessert is inspired 
by  funfetti  cupcakes,  in  addition  to  combining  the  flavor  of 
original  cheesecake  with  layers  of  vanilla  cake  and  three 
tasty  layers  of  strawberry,  vanilla,  and  chocolate;  on  top  is 
a  layer  of  cream  cheese  and  confetti.  It  is  undoubtedly  the 
most  festive-looking  cake  you’ve  ever  seen,  a  must  during 
any celebration. 

+3 million 

DOWNLOADS
OF THE APP

53

 
S P A I N

FOSTER'S HOLLYWOOD
Foster's has been renewed and it takes on a new corporate 
identity.  This  project  was  a  comprehensive  development, 
achieving  a  strategic  brand  platform  and  new  codes  and 
shades  of  communication,  aimed  primarily  and  young 
consumers who are the target audience for the brand. 

The  change  in  image  applies  to  all  brand  areas  and 
support, maintaining brand essence within a modern and 
renewed format. 

The  stores  will  change  their  décor  and  ambiance, 
incorporating the new image with its visual codes. In 2018, 
one restaurant underwent the change in décor and opened 
its doors in July, obtaining the positive result of double-digit 
growth in sales.

New products 
We  have  continued  promoting  new  hamburgers,  whose 
differential  value  is  based  on  new  ways  to  make  them, 
providing a greater level of aspiration to the products through 
smoking processes or valued ingredients in the blend:

•  Smoked Burger: Smoky flavors  
•  Truffle  Burger:  Beef  combined  with  truffle  oil,  sautéed 
bletus mushrooms and other related elements      

The promotional campaign was both on TV and digital, with 
the message "Our Foster’s Hollywood Bacon & Cheese Fries 
are second to none".

Developing Alexa skill orders
The  purpose  of  incorporating  our  platform  to  Alexa  is  to 
increase  the  notoriety  and  innovation  of  the  brand  in  the 
casual dining sector. 

54

DOMINO’S
The greatest launch of the year was American Legends, a line of 
pizzas with three specialties and an abundance of proteins and 
cheddar cheese on the edge. This launch was supported by a 
360º media campaign. 

BURGER KING
This  brand  introduced  order  kiosks  in  34  restaurants, 
producing a 5% increase in sales at the counter. 

34
units introduced  
order kiosks

CAÑAS Y TAPAS
The brand is repositioned in the market with strategies that 
entice consumers to experience the art of tapas, but with the 
values from always. 

Adjustments  were  made  to  the  décor,  giving  the  brand  its 
unique Spanish personality. 

Insofar  as  the  products  are  concerned,  our  traditional 
scrambled  eggs  dish  now  has  the  possibility  of  being 
personalized  with  traditional  recipes  from  different  regions 
in Spain. 

We  conducted  publicity  with  news  on  openings  and  ad  hoc 
events held in the restaurants, generating notoriety for the 
brand and communication opportunities. 

Likewise,  we  reinforced  the  value  of  the  brand  with  social 
responsibility  initiatives,  such  as  Tapa  Solidarity,  which 
involves not only our employees in the creation of the tapa, 
but also our guests who, with their consumption, are helping 
infant villages. 

55

C H I L E

STARBUCKS
New products 
•  Cookies  &  Cream  Frappuccino:  We  have  brought  our 
customers  back  to  this  delicious  beverage,  but  this  time 
with a new ingredient, that is, ground cookie over the drink. 
•  Beverages: We launched S’more Frappuccino, Butterscotch 
and Cáscara Latte, three innovative drinks accompanied by 
some storytelling to woo our customers over.   

•  Spark:  Three  beverages  were  developed,  and  they 
appealed  to  our  younger  consumers  through  a  tasty 
proposal  in  sweetness  and  an  attractive  appearance: 
Mermaid, Galaxy, and Zombie.

P.F. CHANG'S 
In  2018  we  conducted  different  programs  that  contributed 
to  an  improved  menu  and  to  promoting  the  brand  in  Chile. 
They  consisted  of  relaunching  the  sushi  menu.  The  products 
were adapted to local preferences and better positioned the 
category, resulting in an increase in share.     

In addition, we started a mass communication campaign that 
allowed us to reach double-digit sales, increase the ordering 
of  sushi,  and  confirmed  the  preference  for  products  such  as 
ceviche roll, guacamole and white maki.

C O L O M B I A

ARCHIES
The  "Pizza  Tour:  Taste,  Vote  and  Win”  program  was 
implemented  for  the  launch  of  four  new  flavors:  Dolci 
Prosciutto,  Funghi  Toscana,  Mexicana,  and  Mozzarella 
Prosciutto.  Likewise,  we  worked  on  improving  recipes  for 
two products from the current menu. 

4

NEW
FL AVOURS

56

WE INNOVATE TO ENHANCE 
THE EXPERIENCE
OF OUR CUSTOMERS 

57

ALSEA CONNECTS
I N N O VAT I O N 
T O   O U R   V I S I O N

Cutting edge marketing that contributes value 
to our brands and positions us as leaders in the 
market where we operate. Connecting to our 
customers means being part of their lifestyle.

+316,000

ACTIVE 
MEMBERS

+14%

TOTAL
SALES

+20%

ORDERS
OVER 2017

58

C U T T I N G   E D G E
M A R K E T I N G

At Alsea, we consider marketing one of the primary 
motors for driving the growth of our brands by defining 
and focusing on our value propositions and by obtaining 
in-depth knowledge on the preferences of our customers. 

Our priority is to have our customer fully enjoy the products 
we offer and to have unique experiences during their visit 
to our establishments, in keeping with their preferences.     

Therefore, we continually seek to renovate our marketing 
strategies in order to maintain the fresh spirit of our brands. 
We define programs that allow us to hear the voice of our 
customers, learn of their desires and needs, and then act 
with promotions and products that make a difference, thus 
contributing to the meeting of our business objectives. 

App's

59

 
L O Y A L T Y   P R O G R A M S     

M E X I C O

WOW Rewards
Seeking  to  generate  fidelity  with  our  brands,  we  offer 
preferential  promotions  that  accumulate  points  for  having 
eaten with us, and they can be redeemed during the next visit 
to any of our Alsea Mexico units.  

Through  this  program  we  obtain  detailed  information  on 
the eating habits and the preferences of our customers, and 
therefore we generate a profile and personalize our benefits 
to motivate consuming in all our brands. 

During  this  period,  we  accomplished  the  highest  sales  and 
orders within the program, with 13.9% total sales and 20.3% 
in orders, as compared to 2017. Moreover, we grew our active 
member-base by 50 percent.

This  growth  is  due  to  changes  made  to  the  program,  such 
as implementing our digital card and simplifying the process 
used  to  unify  points  of  sale  and  segmentations,  thereby 
personalizing  dialogue  with  our  customers  and  focusing  on 
their preferences. 

By late 2018, we began to redesign our app and website, to 
offer  better  response  time  to  our  members  when  loading, 
accessing  promotions  and  looking  for  information  on  the 
benefits offered. With these initiatives, we closed 2018 with 
316,000 active users and recorded 35% growth over 2017. 

60

 
 
My Starbucks Rewards
We continue with our loyalty program -currently with 550,000 
registered users- where stars are accumulated, and offerings 
and benefits are provided in keeping with their profile. 

Globally, the program ranks 8th in sales in Starbucks markets; 
it  shares  positions  with  the  US,  China,  South  Korea,  Japan, 
Taiwan, Thailand, and England. It ranks #1 in Latin America, 
having the greatest number of active members. 

Digital Coupons 
This  year  we  decided  to  evolve  the  way  we  issue  discount 
coupons  and  launch  the  digital  version,  a  strategy  that 
encompassed all brands and with which each one has total 
autonomy in issuing its own promotions.          

The  coupon  book  is  distributed  via  digital  means  and  helps 
obtain considerable economic savings, and in the use of paper. 
It reached a greater number of users, with a acomplishment 
of 49.6 million. 

The advantage of the digital format is that smartphone users 
have immediate access to the promotion, and therefore the 
probabilities  of  redeeming  increases.  By  the  close  of  the 
year, we recorded $108 million in total sales with the digital 
coupon system. 

Marketing Shared Services   
Alsea created its Shared Marketing Services with the purpose 
of  creating  synergies  in  operating  areas.  MSS  oversees 
obtaining alliances and following through on special projects 
with those suppliers who provide similar services to different 
brands. Among the activities they conduct are: 

Media: We centralized media services for all brands in Mexico, 
and we achieved savings through integrated management of 
advertising in traditional and digital media. 

Public Relations: The purpose of this activity is to protect 
Alsea’s  reputation  and  that  of  its  brands.  Consequently,  we 
defined  complaint  handling  procedures  and  guidelines  for 
what  to  do  in  cases  of  crisis  and/or  contingencies  so  as  to 
act  promptly  in  any  of  these  cases.  These  mechanisms  are 
headed by the Crisis Committee, who analyzes the damage 
and acts rapidly, clear to the final solving of the incident. 

Strategic  Alliances:  Work  is  done  in  coordination  with 
other companies to promote our products and brands, thereby 
generating greater transactions in stores, through the loyalty 
and  market  intelligence  programs.  The  list  of  companies 
includes  Banco  Santander,  Citibanamex,  Bancomer,  Pepsi, 
Heineken, Disney, and Grupo Expansión, among others. 

$108

M I L L I O N S
O F   S A L E S

61

 
 
Christmas Season Dishes
From  October  through  December  we  offer  traditional 
Christmas fare, such as turkey, romeritos and codfish. During 
this season, the purpose was to “glorify” the craving for these 
dishes, thus achieving growth in sales over numbers for 2017.

Breakfast for $75
The most important time for Vips is breakfast; so, we offered 
promotions for a complete breakfast at just $75 pesos each, 
growing traffic, average ticket, and sales.

VIPS

Choose your Burger  
For  the  second  consecutive  year,  we  launched  four  new 
flavors  of  hamburgers  to  attract  a  young  target  audience, 
primarily millennials. 

Vips Classics
Mexican  consumers 
list  classic  dishes  among  their 
favorites,  something  proven  in  the  three  campaigns 
conducted in 2018. We generated new and frequent traffic 
to our stores. This promotion has become a consolidation 
platform for our iconic Vips dishes. 

Either you win, or you win
The goal of this promotion was to increase the average ticket 
in  our  restaurants.  We  offered  tickets  to  participate  in  the 
raffling of eight cars and millions in cash prizes, for each $139 
pesos spent. 

Independence Day Dishes
Vips is where the most chiles en nogada (stuffed chiles in a 
creamy  nut  sauce)  are  sold  in  Mexico  during  the  month  of 
September.  In  addition,  through  advertising  strategies,  we 
highlight certain traditional dishes of the season by showing 
our innovation and how tasty these seasonal dishes truly are.      

62

EL PORTÓN
The Mayora
A  campaign  used  to  improve  the  image  of  El  Portón,  using 
the traditional position of Mayora in Mexican kitchens. The 
good-humored  messages  alluded  to  popular  expressions 
used in Mexico. With the message "El Portón is a restaurant 
that offers authentic Mexican dishes” the campaign improved 
brand  perception,  gained  credibility,  and  optimized  the 
experience at the point of sale. 

DOMINO’S
Pizza
We  defined  a  new  proposal  for  Deep-Dish  Pizza  dough, 
available  in  medium  size,  improved  the  price,  and  made  it 
available in the different sales channels. 

Dominator  pizza  was  promoted  as  the  ideal  product  for 
parties  and  gatherings.  We  promoted  it  during  April  (when 
Children’s  Day  is  celebrated)  and  during  World  Cup  soccer 
matches.

THE CHEESECAKE FACTORY
The Cheesecake week
For a week in the summer, we offered all cheesecake slices 
at  half  price  and  we  also  had  a  special  promotion  for 
Celebration  Cheesecake,  thus  positioning  this  dessert  as 
No. 1 in the preferences of our customers. 

63

C H I L E

CHILI'S
The brand was positioned with a promotion for ribs, burgers, 
fajitas,  and  with  Chili’s  Stadium  dishes,  increasing  same-
stores sales. We further reinforced our brand presence with 
three new openings: Arauco, Maipu and Plaza Oeste.

The Art of the Burger
A flavor creation based on five different types of hamburgers: 
the  Bacon  Perfection  Burger,  Pico  Pork  &  Pickles  Burger, 
Sunrise  Burger,  Pork  Pineapple  &  Passion  Burger,  and  the 
Magnificent Beef & Shrimp Burger. It became an option for all 
burger lovers and for those who like an ambience like Chili’s.

With this campaign we increased the sale of hamburgers to 
more than 30%, supporting the positioning of the brand in its 
primary categories. 

STARBUCKS
15 years of history together 
To celebrate our 15th anniversary of Starbucks in Chile, our 
stores were dressed in green to invite our customers to come 
and share their stories with Starbucks in social medial. The 
best stories of the day received a month of coffees and the 
top  three  winners  got  a  cup  with  their  story  designed  by 
Chilean artists. 

Service month – Starbucks Run
A new version of the race for organ donation was conducted. 
During 2018, our stores were the starting point, including the 
regions. Considerable work and effort were performed with 
digital influencers, who helped to spread the word and invite 
one and all to this event. 

Cyberbullying
With  this  campaign  we  aimed  to  raise  awareness  on  the 
impact  that  cyberbullying  can  cause,  an  issue  strongly  felt 
today  in  Chile.  Different  videos  were  made,  becoming  viral 
in social media and the press. Known personalities lent their 
image  and  mentioned  what  is  going  on  at  present  and  of 
which  many  parents  are  unaware.  Also,  conversions  with 
subject-matter experts were held in our stores and they were 
streamed to broaden our audience. 

64

S P A I N

Starbucks Talks
During  2018,  there  were  four  dialogue  sessions  held  on 
subjects such as Personal Branding and Fashion Marketing, 
all of which were held in our stores. They were transmitted 
via streaming in our social media to promote our facilities as 
meeting points for the exchange of ideas. 

Domino’s FEST 
During  the  months  of  May  and  November  we  conducted 
Domino's FEST, in which all online purchases were offered at 
50% discount. This campaign was aimed at a young audience 
to attract customers in the digital channel, via this appealing 
price offering.  

BOG and Digital BOG 
A  couponing  and  customer  attraction  system.  We  received 
over 2,500 coupons in a period of three months, increasing 
our  coupon  redeeming  by  5%;  our  accomplishment  was 
150,000 people, with 2,300 downloads. 

BURGER KING
We retrofitted the "menu board" so our screens can be more 
accessible and efficient for our customers. 

Three  of  our  stores  were  remodeled  and  we  had  six  new 
openings,  all  of  them  with  the  garden  grill  format,  with 
background  music  and  Wi-Fi.  It  has  proven  very  appealing 
to our customers. We feel that these initiatives considerably 
enhance the customer experience. 

We  redefined  our  connection  strategy  with  our  customers, 
placing greater emphasis on digital systems through different 
brand  activation  and  contingency  campaigns.  We  improved 
our positioning from 5th place to 3rd in fast-food preference 
in Chile. 

65

ALSEA CONNECTS
T H E   V I S I O N   W I T H 
T H E   C O M M U N I T Y
Due to our commitment to the 
community, we enacted programs 
that have a positive impact on the 
environment and make a difference.

+2 millions

NUTRITIONAL 
MEALS SERVED 

11

DINING 
HALLS

1,800

FAMILIES 
BENEFITED  

66

O U R
C O M M U N I T Y

Alsea is committed to having a positive impact on our community, 
beyond our operations. We therefore put into practice programs 
aimed at combating child malnutrition, promoting employability, and 
driving productive projects for disadvantaged groups.

+10,600

HOURS OF 
VOLUNTEERISM

In  the  awareness  of  our  role  as  a  Socially  Responsible 
Enterprise, we invite our employees and suppliers to become 
involved in actions benefiting our community. All of us who are 
part of the Alsea family have made great strides in nutrition, 
assistance during natural disasters, community development, 
education, and the fostering of Mexican cuisine. There is still 
much to be done, but we are confident we are on the right 
path. 

$52,493,378

TOTAL INCOME

$50,344,476

TOTAL EXPENDITURES

DONATIONS COLLECTED 2018 (%) 

Va por mi Cuenta Campaign 

Alsea and Subsidiaries

Employee Campaign  

Other brands campaigns 

Founding members 

Other allies Va por mi Cuenta

43.43

31.12

14.38

8.89

1.71

0.47

Additionally,  in  2018  we  received  a  donation  of  $7,354,431  million  pesos, 
raised by the campaign One day for Mexico, as well as the contribution by the 
film "Lo que de verdad importa " for $4,771,752 million pesos

CAUSES / EARMARKED RESOURCES (%) 

Nutrition   

Community development 

Community participation 

Education and employability  

Fostering mexican cuisine    

Emergencies

70.95

13.90

5.63

5.08

4.00

0.27

+35NGOs

SUPPORTED

+4,600

CHILDREN 
BENEFITED

+113tons

OF IN-KIND
DONATIONS 

GLOBAL FIGURES

67

Va por mi Cuenta Colombia
The  movement  Va  por  mi  Cuenta  continues  operating 
in  Colombia,  where  306  children  have  been  benefitted 
through  6  institutions  located  in  Medellín,  Bogotá,  Soacha, 
Bucaramanga, Cartagena and Cali, in alliance with Fundación 
Éxito and its program Gen Cero in the following institutions: 
Misioneras  de  Cristo  Maestro,  Fundación  Ximena  Rico 
Llano, Fundación Semilla y Fruto, Abc Prodein, Asociación 
de Mujeres Artesanas Luz y Vida, and Funsodelpo.

M E X I C O

V A   P O R   M I   C U E N T A   M O V E M E N T

The  movement  Va  por  mi  Cuenta,  supported  by  the  Alsea 
Foundation,  inaugurated  its  11th  children’s  dining  hall,  the 
first to operate under a scholastic model. The dining hall is 
operated  in  collaboration  with  SEDAC  I.A.P.  and  Comedor 
Santa María A.C., with the goal of providing nutritional meals 
for 740 children per day, between the ages of 3 and 12, who 
attend preschool and elementary school. 

Beginning  in  2012,  It’s  on  Me  has  been  devoted  to  building 
and  operating  dining  halls  for  children,  called  “Our  Dining 
Hall”;  the  movement  has  served  over  2,000,000  nutritional 
meals, benefitting more than 4,300 children each day. There 
have been marked improvements in their size, performance 
in school, and emotional aptitude thanks to the benefits of 
eating balanced meals suited to their age and requirements. 

The  results  to  date  and  our  commitment  to  combating 
child malnutrition serve as motivators to continue with this 
program, reinforce it, obtain greater donations, and provide 
support to other organizations. 

+4,300

CHILDREN 
BENEFITED
DAILY

68

S O C I A L   I N V E S T M E N T /   E D U C A T I O N

Senior Citizens Program
In August 2018, Starbucks celebrated the opening of its first 
store in Mexico operated 100% by a team of senior citizens 
between the ages of 60 and 65. This store is located in the 
Coyoacán  Corporate  Offices,  in  Mexico  City.  This  initiative 
represents an opportunity for senior citizens to become part 
of the labor market. 

Since 2011, Starbucks has worked hand-in-hand with INAPAM 
-the National Institute for Senior Citizens- on the design of a 
pilot program to provide suitable working conditions for this 
age group.

"Head
to
head"

Sustainable Coffee Challenge
Beginning  in  2017,  Alsea  participated  in  the  international 
Sustainable Coffee Challenge, whose purpose is to make coffee 
the primary agricultural product worldwide. Ever since then, 
we have developed different projects to promote the drinking 
of  Mexican  coffee  and  thereby  help  local  coffee  growers, 
protect the environment, reduce carbon footprints, and provide 
new coffee plants for reforestation purposes. 

We  also  promote  consuming  our  brands,  and  in  2018  all 
branches  of  El  Portón  incorporated  into  their  menu  organic 
coffee  products  from  CESMACH,  a  cooperative  from  Chiapas, 
which is a regional organization with 619 small growers.    

Our  purchases  from  this  cooperative  represent  16%  of  their 
total income.   

Mexican Cuisine   
With the aim to continue supporting, promoting, safeguarding 
and rescuing Mexican cuisine, in 2018 we initiated “Head to 
Head between traditional cooks and mayoras from El Portón”. 

It consisted of an exchange of knowledge and it also generated 
an atmosphere suitable to the pride of sharing what it feels 
like to be someone who completed a majestic creation.   

As  a  result  of  this  effort,  the  book  “Mujeres  de  Humo” 
was  published,  With  the  secrets  of  our  kitchens  and  the 
legacy  of  our  ancestors,  over  200  traditional  cooks  from 
Totonacapan,  Veracruz  share  their  work.  This  book  is  an 
example  of  our  actions  as  a  promoter  and  leader  in  the 
revaluing of Mexican cuisine. 

69

 
Academic Excellence Program   
Alsea  presented  the  children  of  our  employees  and  the 
beneficiaries  of  the  Alsea  Foundation  with  1,174  kits  with 
school  supplies,  in  recognition  of  their  excellent  academic 
performance and in support of their education. 

INTEGRA Program 
This  initiative  is  a  source  of  great  pride  for  us  as  its  goal 
is  to  provide  educational  opportunities  and  employability 
for  talented  young  people  living  in  tenuous  circumstances, 
beneficiaries of the Alsea Foundation. 

Opportunities and Employability Fund 
The  Alsea  Foundation  and  Starbucks  International  continue 
rendering  support  to  this  program  with  the  goal  of  helping 
young  people  in  tenuous  circumstances  so  they  can  have 
better  living  conditions,  provide  motivation  for  their  skills, 
and  to  help  them  in  their  employability.  During  2018,  some 
seven  organization  were  supported,  benefitting  more  than 
1,000 young people. 

Welcome to
the second 
generation of
Aprendices
Integra

With this we seek to develop values and key competencies that 
favor growth on the job for young people, thereby creating a 
seedbed of valuable talent committed to the future of Alsea, 
and at the same time helping to reinforce the leadership of 
its members by guiding and training young people. 

Three  fundamental  roles  have  been  defined:  the  role  of 
trainee,  who  is  the  candidate;  the  integrator,  who  has  the 
trainee as his charge and is responsible for his/her training; 
and  lastly,  the  integrator  sponsor,  who  is  in  charge  of  the 
overall  development  of  the  trainee,  as  well  as  his/her 
integration with Alsea and its brands. 

The trainee participates for four years with the organization, 
during  which  said  trainee  collaborates  in  different  areas 
that are suitable to his/her profile, career, and experience. In 
addition, during this time the trainees will learn Alsea values 
and  develop  different  labor  competencies  that  are  highly 
valued on the market. 

Trainees  also  receive  a  100%  scholarship  to  one  of  several 
prestigious  universities  in  the  county.    We  have  currently 
achieved  the  participation  of  two  generations,  which  totals 
17 trainees.

70

Our Materiality  
Each year we develop our overall report where we consolidate 
information for the period comprising January 1st to December 
31st. This year we used the Global Reporting Initiative -GRI- 
as a reporting standard. 

The  content  is  based  on  a  materiality  analysis  that  Alsea 
conducted  in  2017,  and  which  is  valid  for  two  years.  Said 
analysis identified stakeholders for our organization, as well 
as the interests and relevant expectations for both parties. 

Necessary

Risk management

Environmental policy

Energy 
eco-efficiency

Water management

Waste management

Product and 
service development

CSR Management

Operations

Human capital 
development

Client 
management

Materials

Financial 
Issues

Brand 
management

SSC

Human rights

Corruption

Climate 
change

Vendor 
standards

Ethics

Social 
impact

Talent 
recruitment/
retention

Biodiversity

Diversity 
and equal 
opportunity

Corporate governance

Urgent

100

s
r
e
fi
i
c
e
p
s

l

a
i
c
o
S
+
s
r
e
fi
i
c
e
p
s

y
r
t
s
u
d
n
I
+
y
t
i
r
u
t
a
m
y
r
t
s
u
d
n
I

50

0

Emerging

50

Alsea + Stakeholders

100
Generalized

[102-31, 102-33, 102-34, 102-44, 102-46, 102-47, 102-50, 102-51, 102-52, 103-1]

71

 
 
 
 
 
 
 
Based on GRI guidelines, a determination was made regarding 
subjects  that  qualify  as  material  aspects  and  which  were 
considered  when  preparing  this  annual  report,  and  also  to 
define action programs within our Sustainability Model. 

The  graph  illustrates  the  material  aspects  as  per  their 
importance,  the  maturity  of  the  stakeholders  with  regards 
to the sector, and the classification of said stakeholders as 
regards Alsea. 

Those aspects deemed material for Alsea are as follows:
•  Corporate Social Responsibility Management   
•  Risk management  
•  Ethics and integrity 
•  Corruption / bribery / transparency 
•  Brand management  
•  Financial matters 
•  Operations 
•  Product development / services / product responsibility  
•  Customer relations management   
•  Environmental policies / Environmental management 

system 
•  Materials
•  Energy ecoefficiency 
•  Climate change and other atmospheric emissions 
•  Talent attraction and retention 
•  Human capital development 
•  Occupational health and safety 
•  Human rights  
•  Social impact 
•  Supplier standards

The  evaluation  considered  those  aspects  which  could 
represent  a  risk  for  the  organization,  which  are  defined  as 
urgent  issues  and  which  receive  immediate  attention  to 
mitigate the risk. These aspects include waste management 
and  water  resource  management,  receiving  constant 
attention since 2017. 

Corporate  governance  and  diversity  and  equal 
opportunities are subjects that Alsea must always keep in 
mind  and  never  ignore  due  to  the  level  of  importance  they 
represent for the organization. 

As a complement to the analysis of materiality, we consulted 
with two of our primary stakeholders: 

Employees: from whom we received satisfactory feedback, 
conveying their interest in the following subjects:        

•  Labor practices   
•  Equal pay for men and women alike   
•  Human capital development 
•  Occupational health and safety
•  Human rights   
•  Compliance with international labor standards     
•  Follow  up  on  cases  of  discrimination  and  the  measures 

taken
•  Training   
•   Labor environment 
•   Health and safety 
•   Ethics 

Customers: who expressed an interest in the 
following subjects:  
•   Brand / product management  
•   Quality 
•   Price  
•   Compliance with quality standards 

72

Our stakeholders     
Alsea is committed to its stakeholders because they are the 
base of our growth in the market. We keep our eyes and ears 
open  to  knowing  their  needs  and  expectations  in  common 
and  serving  them.  That  is  why  we  implement  different 
mechanisms to know their opinions, directly, clearly, and in a 
timely manner. 

It is very important for us to maintain open communication 
with  our  customers,  suppliers,  employees,  investors,  the 
government,  the  authorities,  the  community,  and  any  other 
organization  which  Alsea  can  impact,  either  positively  or 
negatively. Connecting with our stakeholders is an important 
element to building a solid future. 

 Weekly 

 Monthly  

 Permanent  

  Quarterly  

  Annual 

 Seasonaly

Letters

Fundraising campaign

Visits

Integrated report

E-mail and website

Shareholders' meeting

Results call

Social media

Phone conversations

Integrated report

E-mail and website

Meetings

Conferences

Investor and Analyst Days

Vendors

Investors

Guests

Government

Media

Participación in events

Social media

Reports and control 
meetings

Integrated report

E-mail and website

Integrated report

E-mail and website

Community

Evaluation visits

Participative diagnostics

Work meetings

Reports and control meetings

Integrated report

E-mail and website

NGOs

Evaluation visits

Participative diagnostics

Work meetings

Reports and control 
meetings

Integrated report

E-mail and website

73

Communication  
in Restaurants

Fundraising campaign

Social media

Mass media

Integrated report

E-mail and website

Employees

Internal newsletters

Communication 
Scorecards

Yammer- Partnet

Intranet- Red Alsea

Communiqués from 
the CEO

Internal communication 
campaigns 

Screens 

Integrated report

E-mail and website

[102-21, 102-40, 102-42, 102-43, 102-44]

E T H I C S   A N D 
C O R P O R AT E   G O V E R N A N C E

At Alsea we know that acting ethically and responsibly is part of 
our Culture and the foundation so our business can generate value 
for our shareholders, employees, customers, and communities 
where we operate. Our corporate governance follows the very 
best standards in ethics and operating policies to ensure the 
correct performance by our Committees and Board of Directors, 
and we supervise effectiveness and always keep informed of 
any regulatory changes and demands made by our stakeholders 
regarding transparency and accountability.

74

E T H I C S

The values we hold in the Alsea Culture allow us to instill in 
our employees the value of commitment and service for our 
customers, achieving success in their daily performance. This 
is accomplished with a Winning Attitude, Involved Leadership, 
Amazing  Service,  Collaborative  Spirit,  and  Attention  to 
Details.  

Through our Code of Ethics, we define lines of conduct that 
are followed by our employees in their daily activities, in any 
geographic  location  where  they  work.  This  extends  to  our 
customers and suppliers according to the Strategic Plan that 
Alsea uses to generate value. 

Each  time  someone  joins  our  team,  we  present  the  tools 
developed  by  Alsea  to  ensure  ethical  compliance  and  the 
building  of  our  value-based  Culture.  During  the  onboarding 
sessions  we  present  and  have  them  sign  the  Code  of 
Ethics and the use of the Hotline for claims, our policies on 
anticorruption,  conflict  of  interests,  and  the  prevention  of 
money laundering. 

Alsea has an Ethics Committee whose mission is to attend to 
events or conditions that represent conflicts or any violation 
by our employees, brands, or the Company itself, or any type 
of noncompliance regarding the guidelines found in our Code 
of Ethics. 

Given our position of neutrality regarding politics, Alsea does 
not  provide  any  type  of  funding  to  political  parties  and/or 
their supporting agencies. 

CODE OF 
ETHICS

Equal opportunities for all

Prohibited to accept gifts

Confidential information management

Harassment-free work environment 

Care of our tools

Compliance with rules and regulations

Conflict of interests 

The way we treat customers

Care for the environment

Measures for not committing fraud 

Transparent business practices  

Occupational safety

[102-16, 102-17, 410-1, 412-2, 415-1, PM1, PM10]

75

A L S E A   H O T L I N E 

A N T I C O R R U P T I O N   C U L T U R E

In our awareness of the need to identify conducts or situations 
that  place  our  customers,  employees,  and  suppliers  at  risk, 
we have implemented the Hotline program, which is operated 
by Deloitte, and offers the opportunity to make confidential 
reports to this independent third party, who in turn provides 
objectivity and transparency for the process of attending to 
and solving the situations reported. 

Our  customers  also  have  the  opportunity  through  this 
program  of  reporting  service  deficiencies  regarding  any 
of  our  brands,  all  with  the  purpose  of  improving  customer 
experience and earning their preference. 

In 2018, we received 1,180 claims, of which 10 were suppliers, 
94  from  customers,  and  the  rest  anonymous.  At  the  close 
of  the  year,  90%  of  the  claims  were  served,  two  are  still 
under  investigation,  and  one  was  discarded  due  to  lack  of 
information. 

The percentage of claims increased 20.65% as compared to 
the  previous  year.  This  is  due  to  acquisition  transition  and 
operation  stabilization  processes  regarding  Archies.  Other 
reports had to do with coercion, conflict of interests, breach 
of trust, fraud, and theft. Alsea defines programs to reinforce 
communication  options  with  customers,  communication 
campaigns  to  stress  the  Hotline  system  with  employees 
and  suppliers,  thus  channeling  and  attending  to  complaints 
quickly and objectively. 

In  keeping  with  our  process  standardization  worldwide,  we 
are relaunching our Hotline system in Brazil. 

For greater information on the Code of Ethics, visit this 
website:  http://www.alsea.net/relacion-con-inversionistas/
codigo-de-etica

Alsea is firmly committed to performing and doing business 
based  on  ethics,  integrity,  transparency,  and  honesty.  We 
categorically  prohibit  any  form  of  corruption  or  bribery,  in 
both the private and public sectors. 

Our  Internal  Control  department  oversees  compliance  with 
anticorruption obligations. It is in charge of risk management, 
attending to and preventing acts of corruption, and following 
up on our claims hotline. 

In  2018  we  created  the  Anticorruption  Policy  for  Alsea; 
dissemination  was  conducted  via  the  eLearning  platform. 
Currently, 82% of support center employees have completed 
the  program  online,  and  in  2019  the  course  will  be  made 
available to 100% of our employees. 

To  reinforce  the  subject  of  anticorruption  and  the  Code  of 
Ethics guidelines, our employees reiterate their commitment 
to  the  Company  by  signing  their  acceptance  of  and 
adherence  to  the  Code  and  the  anticorruption  policy  when 
hired, promoted, or when said code or policy undergoes any 
changes. 

Throughout the year we send communication reinforcing the 
Anticorruption policy and the use of the Hotline system, and 
during certain times of the year, like Christmas, we reinforce 
the policy on the prohibition of accepting gifts from suppliers. 

The  Code  of  Ethics  will  be  extended  to  all  other  countries 
where we operate. It is currently in force only in Spain.

[201-1, 205-1, 205-2, 205-3, 418-1 PM 10]

76

D A T A   P R O T E C T I O N 

We  are  fully  aware  of  the  existing  risks  posed  by  the  use 
of  personal  data,  and  therefore  we  implemented  security 
measures pursuant to current legislation, which prevent the 
risk of confidentiality, integrity, and information availability. 

The  privacy  control  and  management  for  our  customers  is 
overseen by those directly responsible for the internal points 
of  contact.  In  addition,  we  provide  ongoing  training  on  the 
subject to our employees via work plans and the continuous 
improvement process of the organization. 

As of yet we have received no complaints for noncompliance; 
however, we continue reinforcing data protection monitoring 
and  management  practices  within  our  brands,  plants,  DCs, 
and corporate offices.

Alsea recognizes how important it is to properly handle and 
protect  the  personal  information  obtained  from  individuals, 
regardless  of  whether  they  are  customers,  suppliers,  legal 
representatives  or  even  our  own  employees.  We  are  also 
aware of the risks and responsibility inherent to the use of 
this data. 

Consequently,  we  are  continuously  working  on 
the 
implementation  of  security  measures  aligned  with  current 
legislation  and  full  compliance  with  principles  and  duties 
regarding the protection of personal data. 

Privacy control and management is overseen by an internal 
area known as the Department of Personal Data Privacy, and 
through  our  notice  on  privacy  we  inform  our  customers  of 
everything pertaining to the handling of their data and their 
right to exercise ARCO (access, amend, cancel, and oppose). 

Moreover,  we  provide  ongoing  training  each  year  to  our 
employees, both in operation and stores and in our Support 
Center.  This  training  is  based  on  work  plans  and  constant 
processes  aimed  at  continuous 
improvement  for  the 
organization. 

These actions are currently reflected in our compliance levels 
and the reputation of the organization. To date, no cases of 
noncompliance have been filed. However, we are constantly 
reinforcing our practices on data protection monitoring and 
management,  for  our  brands,  plants,  DCs  and  corporate 
offices.

https://www.alsea.net/aviso-de-privacidad  
https://www.alsea.net/inversionistas/contacto 
https://www.alsea.net/sustentabilidad/contacto 
https://www.alsea.net/sala-de-prensa/contacto 
http://www.alsea.net/haz-carrera-en-alsea 
https://www.alsea.net/uploads/es/documents/general_
documents/aviso_privacidad_integral_candidatos_es.pdf 
http://www.alsea.net/linea-correcta 
https://www.alsea.net/uploads/es/documents/general_
d o c u m e n t s / A V I S O _ D E _ P R I V A C I D A D _ I N T E G R A L _
FRANQUICIAS_es.pdf 
https://www.alsea.net/franquicias/contacto 

[415-1, 418-1, PM10]

77

B O A R D   O F   D I R E C T O R S       

Our Board is known for its actions and soundness. It consists 
of 11 members, of which one is a woman. We have opened 
the  doors  to  a  new  generation  with  the  addition  of  Pablo 
Torrado  who,  with  his  experience  in  Starbucks  Corporation, 
will  contribute  with  a  fresh  vision  on  the  preferences  and 
demands of the younger generations. 

For  the  Board  of  Directors  to  be  able  to  meet,  a  minimum 
of 25% of the Directors must be present; compensation for 
the members of the board is fixed, based on attendance to 
Board meetings and Committees to which they may belong, 
in  addition  to  involvement  in  deliberations  and  efficiently 
made decisions. 

In support of the Board of Directors and pursuant to the new 
Securities  Market  Law,  we  have  intermediary  bodies  -the 
Audit  Committee  and  the  Corporate  Practices  Committee- 
whose  members  are  Independent  Directors  and  whose 
responsibility  is  to  assist  the  Board  of  Directors  in  the 
performance  of  its  duties.  The  Chairman  of  the  Board  is 
Alberto Torrado Martínez, who is a statutory related Director. 

The makeup of the Board of Directors is as follows: 

Alberto Torrado
CEO 

Statutory Directors 
Alberto Torrado
Chairman of the Board 
Cosme Torrado
Armando Torrado
Fabián Gosselin Castro
Federico Tejado Bárcena

Independent Directors   
Julio Gutiérrez Mercadillo
Raúl Méndez Segura
Iván Mogel Kuri
León Kraig Eskenazi
Adriana Noreña

Related Directors   
Pablo Torrado
Related Member   

Technical Secretary
Xavier Mangino 
Díaz de Rivera y Mangino, S.C.

[102-5, 102-18, 102-19, 102-20, 102-22, 102-23]

78

O R G A N I Z A T I O N A L   S T R U C T U R E

B O A R D   O F   D I R E C T O R S

A U D I T   C O M M I T T E E

C H A I R M A N
A L B E R T O   T O R R A D O

C O R P O R A T E   P R A C T I C E S 
C O M M I T T E E

I N T E R N A L   A U D I T I N G
M A R I O   S Á N C H E Z

A L S E A   E U R O P E
S P A I N ,   P O R T U G A L , 
F R A N C E   &   B E N E L U X

A L S E A   M E X I C O

A L S E A   L A T A M
A R G E N T I N A ,   B R A Z I L ,   C H I L E , 
C O L O M B I A ,   U R U G U AY

F E D E R I C O   T E J A D O

G E R A R D O   R O J A S

A R M A N D O   T O R R A D O

[102-18, 102-19, 102-20, 102-22, 102-23]

79

A U D I T   C O M M I T T E E   

Duties and Responsibilities include:
•   Making  recommendations  to  the  Board  of  Directors 
regarding  candidates  for  independent  auditors  of  the 
Company, hiring conditions, scope of professional work to 
be done, and overseeing the same.          

•  Being  the  channel  of  communication  between  the  Board 
of  Directors  and  the  independent  auditors,  as  well  as 
ensuring the independence and objectivity of the latter.
•  Reviewing  the  work  program,  letters  of  observations, 
the  reports  from  internal  and  independent  auditors,  and 
informing the Board on the results. 

•  Meeting  periodically  with  the  internal  and  independent 
auditors  without  the  presence  of  Company  officials,  to 
know  their  comments  and  observations  regarding  the 
status of the audits.

•  Providing  an  opinion  to  the  Board  of  Directors  on  the 
policies and criteria used in preparing financial information 
and the issuing process, assuring its reliability, quality, and 
transparency. 

•  Contributing  to  the  defining  of  overall  internal  control 
guidelines,  those  of  internal  audit,  and  evaluating  its 
effectiveness. 

•  Verifying adherence to mechanisms established for control 

of any risks which the Company may face. 

•  Coordinating the work of the internal auditor, and that of 

the Statutory auditor, if the case.

•  Assisting in the creation of policies governing transactions 

with related parties. 

•  Analyzing and evaluating transactions with related parties, 

to make recommendations to the Board of Directors. 

•  Deciding  on  the  hiring  of  third-party  experts  who  issue 
their  opinion  on  transactions  with  related  parties  or  any 
other  matters  that  enable  the  proper  execution  of  their 
duties. 

•  Verifying compliance with the Code of Ethics and with the 
use of the system for reporting incorrect actions and the 
proper protection of any informants. 

•  Assisting  the  Board  of  Directors  for  the  analysis  of 

contingency plans and data recovery. 

•  Verifying the existence of proper mechanisms needed to 
ensure that the Company is in full compliance with all legal 
provisions. 

A U D I T   C O M M I T T E E

I V Á N   M O G U E L
P R E S I D E N T

J U L I O   G U T I É R R E Z
M E M B E R

R A Ú L   M É N D E Z
M E M B E R

[102-18, 102-19, 102-22]

E L I Z A B E T H   G A R R I D O 
S E C R E T A R Y
(NON M EM BER)

80

C O R P O R A T E   P R A C T I C E S   C O M M I T T E E 

Duties and Responsibilities include:
•   Making suggestions to the Board of Directors on criteria 
for appointing or removing the CEO and/or any top-level 
executives.

•  Advising  the  Board  of  Directors  on  evaluation  and 
compensation criteria for the CEO and top-level executives. 
•  Recommending to the Board of Directors the criteria for 
determining  separation  pay  for  the  CEO  and/or  any  top-
level executives. 

•  Recommending compensation criteria for the Directors. 
•  Analyzing any proposal made by the CEO on the structure 

and compensation criteria for Company personnel. 

•  Analyzing  and  presenting  to  the  Board  of  Directors,  for 
their approval, the declaration for deeming the Company 
socially responsible, the Code of Ethics, and the system for 
reporting  incorrect  actions  and  the  proper  protection  of 
any informants. 

•  Analyzing  and  suggesting  to  the  Board  of  Directors  its 
approval of the formal succession system of the CEO and 
any  top-level  executives,  and  verifying  compliance  with 
the same.      

•  Reviewing  and  suggesting  to  the  Board  of  Directors  the 
strategic  vision  for  the  Company,  to  ensure  its  stability 
and permanence through time. 

•  Analyzing  overall  guidelines  presented  by  the  CEO  on 
determining  the  strategic  plan  for  the  Company  and 
following up on its implementation. 

•  Evaluating any investment and funding policies suggested 
by  the  CEO  and  providing  an  opinion  to  the  Board  of 
Directors. 

•  Giving an opinion on the premises for the annual budget 
present  by  the  CEO  and  following  up  on  its  use  and 
corresponding control system.

•  Evaluating  mechanisms  presented  by  the  CEO  on  the 
identification,  management,  and  control  of  any  risks  the 
Company may face, and present an opinion to the Board 
of Directors. 

•  Evaluating criteria presented by the CEO on revealing any 
risks faced by the Company, and present an opinion to the 
Board of Directors. 

C O R P O R A T E   P R E C T I C E S 
C O M M I T T E E

J U L I O   G U T I É R R E Z
P R E S I D E N T

C O S M E   T O R R A D O
M E M B E R

L E Ó N   K R A I G
M E M B E R

A D R I A N A   N O R E Ñ A
M E M B E R

[102-18, 102-22, 102-27]

E L I Z A B E T H   G A R R I D O 
S E C R E T A R Y
(NON M EM BER)

81

G R I
C O N T E N T

Standard

Disclosure

GRI 102: General Disclosures

Company Profile

Global Compact
Principle

Page

102-1

102-2

102-4

102-5

102-6

102-7

102-8

102-9

102-10

Estrategy

102-14

Name of the organization

Activities, brands, products, and services

Location of operations

Ownership and legal form

Markets served

Scale of the organization

Information on employees and other workers

GC 6

Supply chain

Significant changes to the organization and its supply chain

Statement from senior decision maker

Ethics and integrity

3  

14

14, 45

78

14

14

18

44

14

3

102-16

102-17

Gobernance

102-18

102-19

102-20

102-21

102-22

102-23

102-27

102-31

102-33

102-34

Values, principles, standards, and norms of behavior

Mechanisms for advice and concerns about ethics

GC 10

GC 10

9, 75

75

Governance structure

Delegating authority

Executive-level responsibility for economic, environmental, and social topics

Consulting stakeholders on economic, environmental, and social topics

Composition of the highest governance body and its committees

Chair of the highest governance body

Collective knowledge of highest governance body

Review of economic, environmental, and social topics

Communicating critical concerns

Nature and total number of critical concerns

78, 79, 80, 81

78,79, 80

78, 79

73

78, 79, 80, 81

78, 79

81

71

71

71

82

G R I
C O N T E N T

Global Compact
Principle

Standard

Disclosure

Stakeholder engagement

102-40

102-42

102-43

102-44

List of stakeholder groups

Identifying and selecting stakeholders

Approach to stakeholder engagement

Key topics and concerns raised

Reporting practice

102-45

102-46

102-47

102-50

102-51

102-52

Entities included in the consolidated financial statements

Defining report content and topic Boundaries

List of material topics

Reporting period

Date of most recent report

Reporting cycle

ECONOMICS

GRI 201: Economic performance

201-1

Direct economic value generated and distributed

GRI 203: Indirect economic impacts

203-1

203-2

Infrastructure investments and services supported

Significant indirect economic impacts

GRI 205: Anti-corruption

205-1

205-2

205-3

Operations assessed for risks related to corruption

Communication and training about anti-corruption policies and procedures

Confirmed incidents of corruption and actions taken

GC 10

GC 10

GC 10

Page

73

73

73

71, 73

8

71

71

3, 71

71

71

7, 8

7, 8

7, 8

76

76

76

83

G R I
C O N T E N T

Standard

Disclosure

ENVIRONMENTAL

GRI 301: Material

301-2

Recycled input materials used

GRI 302: Energy

302-1

302-3

302-4

302-5

Energy consumption within the organization

Energy intensity

Reduction of energy consumption

Reductions in energy requirements of products and services

GRI 303: Water

303-3

Water recycled and reused

GRI 305: Emissions

305-1

305-2

305-4

305-5

Direct (Scope 1) GHG emissions

Energy indirect (Scope 2) GHG emissions

GHG emissions intensity

Reduction of GHG emissions

GRI 306: Effluents and waste

306-2

SOCIAL

Waste by type and disposal method 

GRI 401: Employment

401-1

401-2

401-3

New employee hires and employee turnover

Benefits provided to full-time employees that are not provided to temporary or 
part-time employees 

Parental leave

Global Compact
Principle

Page

GC 7, 8

GC 7, 8

GC 8

GC 8, 9

GC 8, 9

GC 8

GC 7, 8

GC 7, 8

GC 8

GC 8, 9

GC7, 8

GC 6

GC 6

38

36

36

36

36

37

36

36

36

36

38

19

23

23

84

G R I
C O N T E N T

Standard

Disclosure

GRI 403: Occupational Health and Safety

403-2

Types of injury and rates of injury, occupational diseases, lost days, and 
absenteeism, and number of work-related fatalities 

GRI 404: Training and Education

404-2

Programs for upgrading employee skills and transition assisyance programs

GRI 405: Diversity and Equal Opportunity

405-1

Diversity of governance bodies and employees

GRI 406: Non-discrimination

406-1

Incidents of discrimination and corrective actions taken

GRI 410: Security Practices

410-1

Security personnel trained in human rights policies or procedures

GRI 412: Human Rights Assessment

412-2

Employee training on human rights policies or procedures

GRI 414: Supplier Social Assessment

414-1

New suppliers that were screened using social criteria

GRI 415: Public Policy

415-1

Political contributions 

GRI 417: Marketing and Labeling

417-1

Requirements for product and service information and labeling

GRI 418: Customer Privacy

Global Compact
Principle

Page

46,48

GC 6

GC 6

GC 1

GC 1

GC 2

GC 10

19

20

20

75

75

47

75

30

418-1

Substantiated complaints concerning breaches of customer
privacy and losses of customer data

GC 10

76, 77

85

Alsea, S.A.B. de C.V. and Subsidiaries
Independent Auditors’ Report and Consolidated  
Financial Statements for 2018, 2017 and 2016

Contents 

Independent Auditors’ Report 

Consolidated Statements of Financial Position  

Consolidated Statements of Income 

Consolidated Statements of Other Comprehensive Income 

Consolidated Statements of Changes in Stockholders’ Equity 

Consolidated Statements of Cash Flows 

Notes to the Consolidated Financial Statements 

Page

87

92

93

94

95

96

98

86

Independent Auditors’ Report to the  
Board of Directors and Stockholders  
of Alsea, S.A.B. de C.V.

Opinion

We have audited the accompanying consolidated financial statements of Alsea, S.A.B. de C.V. and Subsidiaries (the Entity), 
which  comprise  the  consolidated  statements  of  financial  position  as  of  December  31,  2018,  2017  and  2016,  and  the 
consolidated  statements  of  income,  consolidated  statements  of  other  comprehensive  income,  consolidated  statements 
of changes in stockholders’ equity and consolidated statements of cash flows for the years then ended, and notes to the 
financial statements, including a summary of significant accounting policies.

In our opinion, the accompanying consolidated financial statements present fairly, in all material respects, the consolidated 
financial  position  of  Alsea,  S.A.B.  de  C.V.  and  subsidiaries  as  of  December  31,  2018,  2017  and  2016,  and  their  financial 
performance and their cash flows for the years then ended in accordance with International Financial Reporting Standards 
(IFRSs), issued by the International Accounting Standards Board.

Basis for Opinion

We conducted our audits in accordance with International Standards on Auditing (ISA). Our responsibilities under those 
standards are further described in the Auditors’ Responsibilities for the Audit of the Financial Statements section of our 
report. We are independent of the Entity in accordance with the International Ethics Standards Board for Accountants’ 
Code of Ethics for Professional Accountants (IESBA Code) together with the Code of Ethics issued by the Mexican 
Institute of Public Accountants (IMCP Code), and we have fulfilled our other ethical responsibilities in accordance with the 
IESBA Code and with the IMCP Code. We believe that the audit evidence we have obtained is sufficient and appropriate to 
provide a basis for our opinion. 

Key Audit Matters  

Key audit matters are those which, according to our professional judgment, have the greatest significance for our audit 
of the consolidated financial statements of the current period. They have been handled within the context of our audit 
of the consolidated financial statements taken as a whole and the formation of our opinion in this regard. Accordingly, 
we do not express a separate opinion on these matters. We have decided that the issues described below constitute the 
key audit matters that must be included in our report.

87

Impairment of Long-Lived Assets 

The Entity has determined that the smallest cash generating units are its stores. It has developed financial and operating 
performance  indicators  for  each  of  its  stores  and  performs  an  annual  study  to  identify  indications  of  impairment.  If 
necessary,  it  also  performs  an  impairment  analysis  according  to  IAS  36,  Impairment of Assets  (“IAS  36”),  in  which 
discounted  future  cash  flows  are  calculated  to  ascertain  whether  the  value  of  assets  has  become  impaired.  However, 
a risk exists whereby the assumptions utilized by management to calculate future cash flows may not be fair based on 
current conditions and those prevailing in the foreseeable future.

The audit procedures we applied to cover the risk of the impairment of long-lived assets include the following:

The application of internal control and substantive tests, in which we performed a detailed review of projected income and 
expenses and, on this basis, discounted future cash flows. We also verified, according to our knowledge of the business 
and historical audited information, the regularization of any nonrecurring effect, so as to avoid considering these effects 
in the projections. We evaluated the fairness of the discount rate utilized by management, for which purpose we requested 
support from our firm’s experts. The results derived from the application of our audit tests were reasonable.

As discussed in Note 3j to the consolidated financial statements, the Entity has not identified impairment effects which, at 
December 31, 2018, might have required adjustments to the values of long-lived assets.

Goodwill and Other Intangible Assets 

Given  the  importance  of  the  goodwill  balance  and  continued  economic  uncertainty,  when  necessary,  it  is  important  to 
ensure that goodwill is adequately reviewed to identify potential impairment.

The  determination  as  to  whether  the  book  value  of  goodwill  is  recoverable  requires  the  Entity’s  management  to  make 
significant estimates regarding future cash flows, discount rates and growth based on its opinion regarding future business 
perspectives.

In our capacity as auditors, we have analyzed the assumptions utilized in the impairment model, specifically including cash 
flow projections, discount rates and long-term rate growth. The key assumptions used to estimate cash flows in the Entity’s 
impairment tests are those related to the growth of revenues and the operating margin.

Our fair value valuation specialists assisted us by preparing an independent evaluation of the discount rates and methodology 
used to prepare the impairment testing model, together with the utilized market multiple estimates. We also tested the 
completeness and accuracy of the impairment model.

The results of our audit tests were reasonable and we agree that the utilized assumptions, including the discount rate and 
the goodwill impairment amount recorded for the year, are appropriate.

88

Acquisition of Sigla

In December 2018, the Entity concluded the acquisition of Sigla, S.A. for which Food Service Project, S.L. (Grupo Zena) 
(operator in Spain) acquired 100% of the common stock of Sigla, S.A., an entity established under the laws of Spain, which 
together with its subsidiaries is known as Grupo VIPS. The consideration paid for the acquisition was €500 million after 
debt payable in cash (equivalent to MX $11,411,369 (thousand)). At the same time, the previous shareholders of Grupo VIPS, 
the  Arango  family  and  ProA  Capital,  reinvested  €75  million  (equivalent  to  MX  $1,711,703  (thousand)),  through  a  capital 
increase in Grupo Zena, after which they became minority shareholders. There is a risk that the Entity may not adequately 
record the initial allocation of the acquisition cost of the values of the net assets acquired and they are in a measurement 
phase according to IFRS 3, Business Combination.

Our audit procedures to cover the risk derived from the acquisition of Sigla, included:

Reviewing  the  support  documentation  for  the  acquisition;  reviewing  the  cash  flow  from  this  transaction;  reviewing  the 
preliminary allocation of the acquisition cost of the values of the net assets acquired and the fact they are in a measurement 
phase according to IFRS 3, and reviewing the disclosures included in Note 19 to the consolidated financial statements. The 
results of our audit tests were reasonable.

Option to sell the noncontrolling interest of Grupo Zena

We assumed a risk of material misstatement related to recognition and valuation of the options to sell the noncontrolling 
interest of Grupo Zena which give rise to such risks.

In October 2014, the Entity acquired Grupo Zena; as a result, Grupo Zena has the right to sell its noncontrolling interest, for 
which the deadline to perform the sale is October 2018, which was terminated and formalized through a new agreement 
to be made in April 2019. In compliance with IFRS 9, Financial Instruments, the present value of the estimated debt that 
will be liquidated at the time the sale option is exercised should be recorded according to the clauses of the new contract.

As discussed in the key matter Acquisition of Sigla, the majority stockholders of Grupo Zena have the right to sell their 
noncontrolling interest, with a deadline to complete the sale in 2025, which will take place through the delivery of a variable 
number of shares of Alsea. In compliance with IFRS 9, Financial Instruments, it should be recorded as a financial derivative.

Our audit procedures to cover the risk derived from the option to sell the noncontrolling interest included:

Reviewing the new agreements established between the investors; reviewing the correct accounting record to recognize 
the revaluation of the financial liability, and recognition of the financial derivative and reviewing the disclosures included in 
Note 19 to the consolidated financial statements, transactions originated from such acquisitions. The results of our audit 
tests were reasonable.

Information Other Than the Consolidated Financial Statements and Auditors’ Report

Management is responsible for the other information, which is composed by the data forming part of the annual report, 
which includes the consolidated financial statements and our audit report.

89

Our opinion regarding the consolidated financial statements does not cover the other information and we do not give any 
assurance in this regard.

In relation to our audit of the consolidated financial statements, our responsibility involves reading the other information 
and considering whether it is materially inconsistent with the consolidated financial statements, the knowledge we obtained 
during the audit or whether it appears to contain material misstatement. If, based on the work we perform, we conclude 
that  the  other  information  contains  material  misstatement,  we  would  have  to  report  the  situation.  However,  we  have 
nothing to report in this regard.

Other Matter

The accompanying consolidated financial statements have been translated into English for the convenience of readers.

Responsibilities of Management and Those Charged with Governance for the Consolidated Financial Statements

Management is responsible for the preparation and fair presentation of the accompanying consolidated financial statements 
in accordance with IFRSs, and for such internal control as management determines is necessary to enable the preparation 
of financial statements that are free from material misstatement, whether due to fraud or error.

In preparing the consolidated financial statements, management is responsible for assessing the Entity’s ability to continue 
as  a  going  concern,  disclosing,  as  applicable,  matters  related  to  going  concern  and  using  the  going  concern  basis  of 
accounting unless management either intends to liquidate the Entity or to cease operations, or has no realistic alternative 
but to do so.

Those charged with governance are responsible for overseeing the Entity’s financial reporting process.

Auditors’ Responsibilities for the Audit of the Consolidated Financial Statements

Our objectives are to obtain reasonable assurance about whether the consolidated financial statements as a whole are 
free from material misstatement, whether due to fraud or error, and to issue an auditors’ report that includes our opinion. 
Reasonable assurance is a high level of assurance, but is not a guarantee that an audit conducted in accordance with ISAs 
will always detect a material misstatement when it exists. Misstatements can arise from fraud or error and are considered 
material if, individually or in the aggregate, they could reasonably be expected to influence the economic decisions of users 
taken on the basis of these consolidated financial statements.

As  part  of  an  audit  in  accordance  with  ISA’s,  we  exercise  professional  judgment  and  maintain  professional  skepticism 
throughout the audit. We also: 

-  Identify and asses the risks of material misstatement of the consolidated financial statements, whether due to fraud 
or error, design and perform audit procedures responsive to those risks, and obtain audit evidence that is sufficient 
and appropriate to provide a basis for our opinion. The risk of not detecting a material misstatement resulting from 
fraud  is  higher  than  for  one  resulting  from  error,  as  fraud  may  involve  collusion,  forgery,  intentional  omissions, 
misrepresentations, or override of internal control.

-  Obtain an understanding of internal control relevant to the audit in order to design audit procedures that are appropriate in 
the circumstances, but not for the purpose of expressing an opinion on the effectiveness of the Entity’s internal control.

90

-  Evaluate the appropriateness of accounting policies used and the reasonableness of accounting estimates and related 

disclosures made by management.

-  Conclude on the appropriateness of management´s use of the going concern basis of accounting and, based on the 
audit evidence obtained, whether a material uncertainty exists related to events or conditions that may cast significant 
doubt on the Entity’s ability to continue as a going concern. If we conclude that a material uncertainty exists, we are 
required to draw attention in our auditors’ report to the related disclosures in the consolidated financial statements or, 
if such disclosures are inadequate, to modify our opinion. Our conclusions are based on the audit evidence obtained up 
to the date of our auditors’ report. However, future events or conditions may cause the Entity to cease to continue as 
a going concern. 

-  Evaluate  the  overall  presentation,  structure  and  content  of  the  consolidated  financial  statements,  including  the 
disclosures, and whether the consolidated financial statements represent the underlying transactions and events in a 
manner that achieves fair presentation.

-  Obtain sufficient appropriate audit evidence regarding the financial information of the entities or business activities 
within the Entity to express an opinion on the consolidated financial statements. We are responsible for the direction, 
supervision and performance of the group audit. We remain solely responsible for our audit opinion.

We communicate with those charged with governance regarding, among other matters, the planned scope and timing of the 
audit and significant audit findings, including any significant deficiencies in internal control that we identify during our audit.

We also provided the Entity’s corporate governance officers with a declaration to the effect that we have fulfilled applicable 
ethical  requirements  regarding  our  independence  and  have  reported  all  the  relations  and  other  issues  that  could  be 
reasonably be expected to affect our independence and, when applicable, the respective safeguards.

The issues we have reported to the Entity’s governance officers include the matters that we consider to have the greatest 
significance  for  the  audit  of  the  consolidated  financial  statements  of  the  current  period  and  which,  accordingly,  are 
classified as key audit matters. We have described these matters in this audit report, unless legal or regulatory provisions 
prevent them from being disclosed or, under extremely infrequent circumstances, we conclude that a given matter should 
be excluded from our report because we can fairly expect that the resulting adverse consequences will exceed any possible 
benefits as regards the public interest.

Galaz, Yamazaki, Ruiz Urquiza, S.C.
Member of Deloitte Touche Tohmatsu Limited

C.P.C. Juan Carlos Reynoso Degollado
Mexico City, Mexico
April 1, 2019

91

ALSEA, S.A.B. DE C.V. AND SUBSIDIARIES

Consolidated Statements of Financial Position
At December 31, 2018, 2017 and 2016
(Figures in thousands of Mexican pesos)

Assets
Current assets

Cash and cash equivalents 
Customers, net

Value-added tax and other 
recoverable taxes

Other accounts receivable
Inventories, net 

Non-current assets 
classified as held for sale

Advance payments 

Total current assets

Long-term assets
Guarantee deposits

Investment in shares of 
associated companies 

Store equipment, leasehold 
improvements and property, net 

Notes

2018

2017

2016

6
7

8

9

14

10

$ 1,987,857 $ 1,540,403 $ 2,547,842
708,380

814,032

920,264

286,360

358,222

363,120

211,086
2,120,208

330,324
2,009,779

245,258
1,575,363

70,340

87,236

              -

404,969
5,894,852

411,563
5,657,791

402,190
5,842,153

678,260

414,909

362,618

14,296

              -

1,035,975

19,167,225

15,772,479

13,673,445

Intangible assets, net 
Deferred income taxes

11 and 16
20

Total long-term assets

Total assets

25,822,831
2,764,884
48,447,496

15,215,336
2,068,996
32,356,370
$ 54,342,348 $ 39,551,619 $ 38,198,523

15,358,006
2,348,434
33,893,828

See accompanying notes to the consolidated financial statements.

Liabilities and stockholders’ equity
Current liabilities

Current maturities of long-term debt 
Current maturities of financial lease liabilities
Suppliers
Factoring of suppliers
Accounts payable and accrued liabilities
Accrued expenses and employee benefits  
Option to sell the noncontrolling interest
Income taxes 
Taxes arising from tax consolidation

Total current liabilities

Long-term liabilities

Long-term debt, not including current maturities 
Non-current financial lease liabilities
Obligation under put option of non-controlling interest
Debt instruments 
Other liabilities
Taxes arising from tax consolidation
Deferred income taxes
Employee retirement benefits 
Total long-term liabilities
Total liabilities
Stockholders’ equity 

Capital stock
Premium on share issue
Repurchased shares
Retained earnings 
Reserve for repurchase of shares

Reserve for obligation under put option of 

non-controlling interest

Other comprehensive income items

Stockholders' equity attributable to the 

controlling interest

Non-controlling interest

Total stockholders’ equity

Total liabilities and stockholders’ equity

Notes

2018

2017

2016

17 $
12

19

20

17
12
19
18

20
20
21

23

2,588,266 $
6,799
4,457,901
757,976
679,767  
3,087,617
2,506,006
472,175
              -
14,556,507

1,087,466 $
6,799
3,960,806
573,097
445,594
3,195,217
3,280,064
125,512
19,892
12,694,447

16,038,416
284,375
              -
6,983,244
802,211
              -
2,073,713
151,988
26,333,947
40,890,454

478,749
8,625,720
(1,469)
3,906,447
480,169

6,693,454
294,644
              -
6,980,452
122,711
              -
1,966,100
196,685
16,254,046
28,948,493

478,749
8,625,720
(2,880)
3,607,287
260,384

1,107,238
6,799
3,901,972
239,907
669,249
2,531,885
              -
289,484
22,946
8,769,480

9,743,806
300,835
3,185,096
3,988,845
67,524
18,846
1,887,473
109,166
19,301,591
28,071,071

478,749
8,625,720
(2,150)
3,123,193
320,231

19 and 23

(2,013,801)

(2,673,053)

(2,673,053)

97,337

(814,647)

(758,686)

11,573,152

9,481,560

9,114,004

24

$

1,878,742
13,451,894
54,342,348 $

1,121,566
10,603,126
39,551,619 $

1,013,448
10,127,452
38,198,523

92

 
ALSEA, S.A.B. DE C.V. AND SUBSIDIARIES

Consolidated Statements of Income 
For the years ended December 31, 2018, 2017 and 2016
(Figures in thousands of Mexican pesos)

Continuing operations

Net sales

Cost of sales

Leases

Depreciation and amortization

Other operating costs and expenses

Other (income) expenses, net 

Interest income

Interest expenses

Changes in the fair value of financial instruments

Exchange (gain) loss, net

Equity in results of associated companies

Income before income taxes 

Income tax expense 

Consolidated net income from continuing operations

Net income for the year attributable to:

Controlling interest

Non-controlling interest

Earnings per share:

Notes

2018

2017

2016

26

27

12

28

29

19

14

20 

$

46,156,590

$

42,529,121

$

37,701,867

14,187,508

12,923,189

11,779,630

3,944,744

3,114,728

4,031,877

2,751,675

3,274,251

2,388,235

21,648,748

19,635,132

17,382,096

(32,724)

(56,526)

1,627,938

(114,806)

(636)

1,837,616

              -

1,837,616

698,294

(527,348)

(44,925)

1,307,406

94,968

269,133

110,651

(37,060)

881,643

407,768

(73,193)

2,088,014

1,587,846

(437)

2,087,577

835,428

67,877

1,655,723

529,233

$

$

$

1,139,322

$

1,252,149

$

1,126,490

953,251

$

1,089,498

$

996,471

186,071

$

162,651

$

130,019

Basic and diluted net earnings per share from 

continuing (cents per share)

25

$

1.14

$

1.31

$

1.19

Basic and diluted net earnings per share from continuing 

operations (cents per share)

25

$

1.14

$

1.31

$

1.19

See accompanying notes to the consolidated financial statements.

93

ALSEA, S.A.B. DE C.V. AND SUBSIDIARIES

Consolidated Statements of Other Comprehensive Income  
For the years ended December 31, 2018, 2017 and 2016
(Figures in thousands of Mexican pesos)

Consolidated net income

$

1,139,322

$

1,252,149

$

1,126,490

2018

2017

2016

Items that may be reclassified subsequently to income:

Valuation of financial instruments, net of income taxes

149,109

(29,243)

(94,821)

Remeasurement of defined benefit obligation, net of income taxes

26,887

(64,213)

Inflation effect, net of income taxes

545,766

-

-

-

Cumulative translation adjustment, net of income taxes

190,222

911,984

37,495

(55,961)

72,739

(22,082)

Total comprehensive income, net of income taxes

$

2,051,306

$

1,196,188

$

1,104,408

Comprehensive income for the year attributable to:

Controlling interest

Non-controlling interest

$

$

1,865,235

$

1,033,537

$

974,389

186,071

$

162,651

$

130,019

See accompanying notes to the consolidated financial statements.

94

ALSEA, S.A.B. DE C.V. AND SUBSIDIARIES

Consolidated Statements of Changes in Stockholders’ Equity 
For the years ended December 31, 2018, 2017 and 2016
(Figures in thousands of Mexican pesos)

Contributed capital

Retained earnings

Other comprehensive income items

Premium 
on 
issuance 
of share

Capital 
stock

Repurchased 
shares

Reserve for 
repurchase 
of shares

Reserve for 
obligation under 
put option of 
non-controlling 
interest

Legal 
reserve

Retained  
earnings

Inflation 
effect

Valuation 
of financial  
instruments

Cumulative 
translation 
adjustment

Remeasurement 
of defined 
benefit 
obligation

Total 
controlling  
interest

Non-
controlling  
interest

Total 
stockholders’ 
equity

$

478,749 $

8,613,587 $

(546) $

517,629 $

(2,673,053) $

100,736 $

2,647,733 $

- $

(87,702) $

(648,902) $

- $

8,948,231 $

899,920 $

9,848,151

-

-

-

-

-

-

-

-

(1,995)

(248,503)

12,133

391

51,105

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

(644,771)

57,888

(34,761)

(103)

996,471

478,749

8,625,720

(2,150)

320,231

(2,673,053)

100,736

3,022,457

-

-

-

-

-

-

-

-

-

-

(2,880)

(338,644)

2,150

278,797

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

(567,763)

(37,641)

1,089,498

478,749

8,625,720

(2,880)

260,384

(2,673,053)

100,736

3,506,551

-

-

-

-

-

-

-

-

-

-

-

-

(1,469)

(150,735)

2,880

370,520

-

-

-

-

-

-

-

-

-

-

-

659,252

-

-

-

-

-

-

-

-

-

-

(654,091)

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

(94,821)

72,739

(182,523)

(576,163)

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

(29,243)

37,495

(64,213)

(250,498)

63,629

(644,771)

57,888

(34,761)

(103)

974,389

-

-

(250,498)

63,629

(45,178)

(689,949)

-

-

28,687

130,019

57,888

(34,761)

28,584

1,104,408

9,114,004

1,013,448

10,127,452

(341,524)

280,947

(567,763)

(37,641)

1,033,537

-

-

(159,616)

105,083

162,651

(341,524)

280,947

(727,379)

67,442

1,196,188

(211,766)

(538,668)

(64,213)

9,481,560

1,121,566

10,603,126

-

-

-

(152,204)

-

-

-

-

-

-

-

-

-

-

-

-

373,400

(654,091)

-

-

(66,052)

(152,204)

373,400

(720,143)

659,252

613,029

1,272,281

-

24,128

186,071

24,128

2,051,306

$

478,749 $

8,625,720 $

(1,469) $

480,169 $

(2,013,801) $

100,736 $

3,805,711 $

545,766 $

(62,657) $

(348,446) $

(37,326) $

11,573,152 $

1,878,742 $

13,451,894

953,251

545,766

149,109

190,222

26,887

1,865,235

Balances at January 
1, 2016

Repurchase of shares 
(Note 23a)

Sales of shares (Note 23a)

Dividend paid (Note 23a)

Effect of acquisition of 
business in associated 
entity

Business acquisitions 
and obligation under put 
option of non-controlling 

Other movements 

Comprehensive income

Balances at December 
31, 2016

Repurchase of shares 
(Note 23a)

Sales of shares (Note 23a)

Dividend paid (Note 23a)

Other movements 

Comprehensive income

Balances at December 
31, 2017

Repurchase of shares 
(Note 23a)

Sales of shares (Note 23a)

Dividend paid (Note 23a)

Acquisition of business 
and sale option for 
uncontrolled participation 
(Note 23)

Other movements 

Comprehensive income

Balances at December 
31, 2018

See accompanying notes to the consolidated financial statements.

95

ALSEA, S.A.B. DE C.V. AND SUBSIDIARIES

Consolidated Statements of Cash Flows 
For the years ended December 31, 2018, 2017 and 2016
(Figures in thousands of Mexican pesos)

Cash flows from operating activities:

Consolidated net income

Adjustment for:

Income taxes 

Equity in results of associated companies

Interest expense

Interest income

Notes

2018

2017

2016

$

1,139,322

$

1,252,149

$

1,126,490

698,294

-

1,627,938

(56,526)

835,428

437

1,307,406

(44,925)

529,233

(67,877)

881,643

(37,060)

87,674

181,099

14,490

-

(70,374)

-

(114,806)

3,114,727

6,426,249

217,292

57,151

57,253

(102,897)

(1,822)

184,879

343,403

(709,011)

539,551

(6,287)

3,647

-

(608,817)

94,968

2,751,675

5,773,067

(211,884)

(85,066)

(434,416)

(61,664)

58,834

333,190

(75,192)

(731,587)

46,794

23,306

-

-

-

407,768

2,388,235

5,242,922

(16,072)

24,027

(145,375)

(38,902)

696,528

239,907

744,117

(967,746)

(55,514)

580

Disposal of store equipment, leasehold improvements  

and property

Impairment goodwill

Profit on sale of fixed assets

Gain on disposal of investment of associated - Grupo Axo

Changes in the fair value of financial instruments

16

29

Depreciation and amortization 

10 and 11

Changes in working capital:

Customers

Other accounts receivable

Inventories

Advance payments

Suppliers

Factoring of suppliers

Accrued expenses and employee benefits  

Income taxes paid 

Other liabilities

Labor obligations

Net cash flows provided by operating activities 

7,005,761

4,635,382

5,724,472

See accompanying notes to the consolidated financial statements.

96

Cash flows from investing activities:

Interest collected

Store equipment, leasehold improvements and property

Intangible assets

10

11

Disposal of investment of associated - Grupo Axo

Acquisition in investment in shares of associated companies

Acquisitions of business, net of cash acquired 

1 and 15

(10,997,653)

Net cash flows used in investing activities

$

(15,565,576)

$

(3,555,052)

$

(4,855,209)

(Continued)

Notes

2018

2017

2016

56,526

44,925

37,060

(4,253,224)

(4,695,671)

(4,048,244)

(356,929)

-

(14,296)

(511,716)

1,607,410

-

-

(550,998)

-

-

(293,027)

$

21,515,017

$

1,160,197

$

5,820,156

(9,470,775)

(4,230,321)

(1,036,032)

1 and 18

-

-

3,000,000

-

-

(2,500,000)

(1,627,938)

(1,307,406)

(720,143)

637,157

(10,269)

(152,204)

(1,690,050)

373,400

(727,379)

-

(6,191)

(341,524)

-

280,947

(881,643)

(689,949)

-

(128,767)

(250,498)

-

63,629

396,896

Cash flows from financing activities:

Bank loans

Repayments of loans

Issuance of debt instruments

Payments for debt instruments

Interest paid

Dividends paid

Cash received non-controlling stake

Payments for financial leasing

Repurchase of shares

Sigla debt payment

Sales of shares

Net cash flows (used in) provided by financing activities

8,854,195

(2,171,677)

Net increase (decrease) in cash and cash equivalents

294,380

(1,091,347)

1,266,159

Exchange effects on value of cash

Cash and cash equivalents:

At the beginning of the year

At end of year

153,074

83,908

85,869

1,540,403

2,547,842

1,195,814

$

1,987,857

$

1,540,403

$

2,547,842

See accompanying notes to the consolidated financial statements.

(Concluded)

97

ALSEA, S.A.B. DE C.V. AND SUBSIDIARIES

Notes to the Consolidated Financial Statements
For the years ended December 31, 2018, 2017 and 2016
(Figures in thousands of Mexican pesos)

1. Activity, main operations and significant events  

Operations

Alsea, S.A.B. de C.V. and Subsidiaries (Alsea or the Entity) was incorporated as a variable income stock company on May 16, 1997 in Mexico. 
The Entity’s domicile is Av. Revolución 1267 Int. 20 and 21, 
Col. Alpes, Delegación Álvaro Obregón, C.P. 01040, Mexico City, Mexico.

The Entity was incorporated for a period of 99 years, beginning on the date in which the deed was signed, which was April 7, 1997.

For disclosure purposes in the notes to the consolidated financial statements, reference made to pesos, “$” or MXP is for thousands of 
Mexican pesos, and reference made to dollars is for US dollars.

Alsea is mainly engaged in operating fast food restaurants “QSR” cafes and casual dining “Casual Dining”. The brands operated in Mexico 
are Domino’s Pizza, Starbucks, Burger King, Chili’s Grill & Bar, California Pizza Kitchen, P.F. Chang’s, Italianni’s, The Cheese Cake Factory, 
Vips, La Finca and El Portón. In order to operate its multi-units, the Entity has the support of its shared service center, which includes the 
supply chain through Distribuidora e Importadora Alsea, S.A. de C.V. (DIA), real property and development services, as well as administrative 
services (financial, human resources and technology). The Entity operates the Burger King, P.F. Chang’s, Chili’s Grill & Bar and Starbucks 
brands in Chile. In Argentina, Alsea operates the Burger King, P.F. Chang’s and Starbucks brands. In Colombia, Alsea operates the Domino’s 
Pizza, Burger King, Starbucks, P.F. Chang’s brands and from 2017 it operates the Archie’s brand. In Brazil, the P.F brand operates. Chang’s. 
In Spain, Alsea operates the brands Foster’s Hollywood, Cañas and Tapas, Il Tempietto, La Vaca Argentina, Burger King and Domino’s Pizza 
and as of December 31, 2018, Alsea operates VIPS, VIPS Smart, Starbucks, GINOS, Fridays, and Wagamama.

Significant events

a. Acquisition of Sigla, S.A. - In October 2018, through its subsidiary Food Service Project, S.L. (Grupo Zena), Alsea entered into a 
purchase and sale agreement whereby, subject to the conditions contained therein, it acquired from the majority stockholders and 
founders, led by the Arango family and ProA Capital Iberian Buyout Fund II, F.C.R., a Spanish company, 100% of the common stock of 
the company known as Sigla, S.A., established under the laws of Spain and which, in conjunction with its subsidiaries is known as Grupo 
VIPS, and is engaged in the exploitation of multibrand restaurant establishments in Spain, of the brands VIPS, VIPS Smart, Starbucks, 
GINOS, Fridays, and Wagamama, for the price of €500 billion after debt (equivalent to MX $11,411,369) (hereinafter the acquisition 
price). Alsea consolidates the financial information of Grupo VIPS as of December 27, 2018, when the acquisition was formalized (see 
accounting effects in Note 15).

  The business of Grupo VIPS comprises more than 400 establishments between corporate and franchises, including a total of six brands, 

which address the segments of Casual Meals, Fast-Casual, Family Restaurants and Cafeterias in Spain, Portugal and Andorra.

98

 
b. Development of the Starbucks brand in France - In December 2018, Alsea entered into a development contract with Starbucks 
Coffee Company to obtain the total license and acquire the operations of Starbucks corporate and stores in France. This transaction 
resulted in Alsea acquiring 170 units (70 corporate and 100 franchises), and the rights to operate, sub-franchise and generate expansion 
opportunities for Starbucks stores in France. Alsea concluded the purchase process on January 27, 2019.

c. Development of the Burger King brand in Mexico - In March 2018, Alsea ceased to be the master franchisee of the Burger King 
brand in Mexico. Alsea will continue operating 181 Burger King stores in Mexico, as the biggest franchisee in the country, enhancing 
the brand’s ongoing improvement process. Alsea will actively continue with its development plans for Burger King in the other countries 
where it operates (Argentina, Chile, Colombia and Spain).

d. Disposal of investment of associated - Grupo Axo - On May 30, 2017, Alsea signed an agreement with General Atlantic for the sale 
of the total of non-controlling interest of stockholder’s equity of Grupo Axo, S.A.P.I. de C.V. (Grupo Axo) which was acquired in June 2013, 
the purchase also includes the non-controlling interest of the subsidiaries of Grupo Axo in Chile (Blue Stripes Chile, SPA and Stripes 
Chile SPA).

  On October 19, 2017, Alsea concluded the process of selling of the total of its investment in the capital stock of Grupo Axo and Axo 
Group subsidiaries in Chile, both transactions totaled $1,607 million; the resources obtained were used for the advance payment of debt 
and/or other growth projects.

e. Placement of debt instruments -  On  October  4,  2017,  Alsea  concluded  the  placement  of  debt  instruments  worth  $1,000,000, 
maturing in October 2022, and bearing interest at the 28-day TIIE rate (Mexican Interbank Offering rate) plus 0.90 percentage points; 
and other the placement of debt instrument worth $2,000,000, maturing in October 2027, bearing interest at a fixed rate of 8.85%; 
this placement received a rating of “A+” for local currency debt by Fitch Rating & “AA-” by HR Ratings.

f. Signing of Starbucks Development Contract in Uruguay -  On  June  26,  2017,  Alsea  signed  the  development  agreement  with 
Starbucks Coffee International, Inc. to exclusively operate and develop Starbucks brand establishments in Uruguay. This agreement 
represents the expansion of Alsea in a new South American market, beginning operations in early 2018.

g. Refinancing and pre-payment of debt certificates - On September 8, 2016, Alsea successfully concluded the refinancing of debt 
with costs in the amount of $2,500,000 and $10,383 of accrued interest. As part of this transaction Alsea obtained two bilateral loans 
with Bank of America, N.A. and Grupo Financiero Santander Mexico within five years for a total of $2,684,000, resources to pay in 
advance the $2,500,000 of the debt instruments issued in June 2013 maturing in June 2018, and the remaining $173,617 was used to 
capital investment purposes as part of the store expansion program of the different brands of the Entity’s portfolio.

h. Acquisition of Sub-franchisee assets of Domino’s Pizza Mexico -  On  September  2,  2016,  Alsea  concluded  the  acquisition  of 
100% of the assets of 22 Domino’s Pizza stores from a sub-franchisee who prior to this acquisition had exclusive rights to develop and 
operate the brand in certain areas of the State of Mexico, within the metropolitan area of Mexico City and the State of Hidalgo. This 
purchase consisted of the acquisition of all the assets of the 22 units, as well as the rights and obligations that derive from the sub-
franchise agreements for the operation of said establishments.

i. Signing of Chili’s Grill & Bar Development Contract in Chile - On June 7, 2016, Alsea signed an exclusive development agreement 
to operate and develop Chili’s Grill & Bar restaurants in Chile. With this new development contract, Alsea agrees to have a minimum of 
15 Chili’s restaurants operating in the Andean country over a period of 10 years.

99

 
j. Acquisition of Archie’s, S.A.S. In Colombia - On March 3, 2016, Alsea was the winner of the asset divestment process of the Italian restaurant 
chain Archie’s Colombia, S.A.S. (Archie’s), Archie’s is a 100% Colombian concept that has grown and developed its format to the measure of the 
national market; the business was founded in 1993 and is the largest restaurant chain of Italian food in Colombia and one of the main chains of that 
country. Archie’s currently operates 41 restaurants in 7 of the main cities of Colombia, and has presence in the main shopping centers of the country.

2. Application of new and revised International Financial Reporting Standards

a. Application of new and revised International Financing Reporting Standards (“IFRSs” or “IAS”) and interpretations that are 

mandatorily effective for the current year

In the current year, the Entity has applied a number of amendments to IFRSs issued by the International Accounting Standards Board 
(“IASB”) that are mandatorily effective for an accounting period that begins on or after January 1, 2018.

New and amended IFRS Standards that are effective for the current year

Impact of initial application of IFRS 9, Financial Instruments

In  the  current  year,  the  Entity  has  applied  IFRS  9,  Financial  Instruments,  (as  revised  in  July  2014)  and  the  related  consequential 
amendments to other IFRS Standards that are effective for an annual period that begins on or after January 1, 2018. The transition 
provisions of IFRS 9 allow an entity not to restate comparatives.

IFRS 9 introduced new requirements for:

1. The classification and measurement of financial assets and financial liabilities,
2. Impairment of financial assets, and
3. General hedge accounting.

Details of these new requirements as well as their impact on the Entity’s consolidated financial statements are described below.

The Entity has applied IFRS 9 in accordance with the transition provisions set out in IFRS 9.

(a)  Classification and measurement of financial assets

The date of initial application (i.e. the date on which the Entity has assessed its existing financial assets and financial liabilities 
in  terms  of  the  requirements  of  IFRS  9)  is  January  1,  2018.  Accordingly,  the  Entity  has  applied  the  requirements  of  IFRS  9  to 
instruments that continue to be recognized as at January 1, 2018 and has not applied the requirements to instruments that have 
already been derecognized as at January 1, 2018.

All recognized financial assets that are within the scope of IFRS 9 are required to be measured subsequently at amortized cost or fair value on 
the basis of the Entity’s business model for managing the financial assets and the contractual cash flow characteristics of the financial assets.

Specifically:

•  Debt instruments that are held within a business model whose objective is to collect the contractual cash flows, and that have 
contractual cash flows that are solely payments of principal and interest on the principal amount outstanding, are measured 
subsequently at amortized cost;

100

 
 
 
 
•  Debt instruments that are held within a business model whose objective is both to collect the contractual cash flows and to sell 
the debt instruments, and that have contractual cash flows that are solely payments of principal and interest on the principal 
amount outstanding, are measured subsequently at fair value through other comprehensive income (FVTOCI); 

•  All other debt investments and equity investments are measured subsequently at fair value through profit or loss (FVTPL). 

Despite a foregoing, the Entity may make the following irrevocable election / designation at initial recognition of a financial asset:

•  The Entity may irrevocably elect to present subsequent changes in fair value of an equity investment that is neither held for 
trading nor contingent consideration recognized by an acquirer in a business combination in other comprehensive income; and

•  The  Entity  may  irrevocably  designate  a  debt  investment  that  meets  the  amortized  cost  or  FVTOCI  criteria  as  measured  at 

FVTPL if doing so eliminates or significantly reduces an accounting mismatch.

In  the  current  year,  the  Entity  has  not  designated  any  debt  investments  that  meet  the  amortized  cost  or  FVTOCI  criteria  as 
measured at FVTPL. 

When  a  debt  investment  measured  at  FVTOCI  is  derecognized,  the  cumulative  gain  or  loss  previously  recognized  in  other 
comprehensive income is reclassified from equity to profit or loss as a reclassification adjustment. When an equity investment 
designated as measured at FVTOCI is derecognized, the cumulative gain or loss previously recognized in other comprehensive 
income is subsequently transferred to retained earnings.

Debt instruments that are measured subsequently at amortized cost or at FVTOCI are subject to impairment. See (b) below.

Reviewed and assessed the Entity’s existing financial assets as at 1 January 2018 based on the facts and circumstances that 
existed at that date and concluded that the initial application of IFRS 9 has had the following impact on the Entity’s financial 
assets as regards their classification and measurement.

•  The Entity’s investments in redeemable notes were classified as available-for-sale financial assets under IAS 39, Financial 
Instruments: Recognition and Measurement. The notes have been reclassified as financial assets at amortized cost because 
they are held within a business model whose objective is to collect the contractual cash flows and they have contractual cash 
flows that are solely payments of principal and interest on the principal amount outstanding; 

•  The Entity’s investment in corporate bonds that were classified as available-for-sale financial assets under IAS 39 have been 
classified as financial assets at FVTOCI because they are held within a business model whose objective is both to collect 
contractual cash flows and to sell the bonds, and they have contractual cash flows that are solely payments of principal and 
interest on principal outstanding. The change in the fair value on these redeemable notes continues to accumulate in the 
investment revaluation reserve until they are derecognized or reclassified;

•  There is no change in the measurement of the Entity’s investments in equity instruments that are held for trading; those 

instruments were and continue to be measured at FVTPL;

101

 
•  Financial assets classified as held-to-maturity and loans and receivables under IAS 39 that were measured at amortized cost 
continue to be measured at amortized cost under IFRS 9 as they are held within a business model to collect contractual cash 
flows and these cash flows consist solely of payments of principal and interest on the principal amount outstanding.

None of the other reclassifications of financial assets has had an impact on the Entity’s financial position, gains or losses, other 
comprehensive income or total other integrated results in that year.

(b)  Impairment of financial assets

In relation to the impairment of financial assets, IFRS 9 requires an expected credit loss model as opposed to an incurred credit 
loss model under IAS 39. The expected credit loss model requires the Entity to account for expected credit losses and changes in 
those expected credit losses at each reporting date to reflect changes in credit risk since initial recognition of the financial assets. 
In other words, it is no longer necessary for a credit event to have occurred before credit losses are recognized.

Specifically, IFRS 9 requires the Entity to recognize a loss allowance for expected credit losses on:

(1)  Debt investments measured subsequently at amortized cost or at FVTOCI,
(2)  Lease receivables, 
(3)  Trade receivables and contract assets, and 
(4)  Financial guarantee contracts to which the impairment requirements of IFRS 9 apply

In particular, IFRS 9 requires the Entity to measure the loss allowance for a financial instrument at an amount equal to the lifetime 
expected credit losses (ECL) if the credit risk on that financial instrument has increased significantly since initial recognition, or 
if the financial instrument is a purchased or originated credit-impaired financial asset. However, if the credit risk on a financial 
instrument has not increased significantly since initial recognition (except for a purchased or originated credit-impaired financial 
asset),  the  Entity  is  required  to  measure  the  loss  allowance  for  that  financial  instrument  at  an  amount  equal  to  12-months 
ECL. IFRS 9 also requires a simplified approach for measuring the loss allowance at an amount equal to lifetime ECL for trade 
receivables, contract assets and lease receivables in certain circumstances.

The consequential amendments to IFRS 7 have also resulted in more extensive disclosures about the Entity’s exposure to credit 
risk in the consolidated financial statements.

(c)  Classification and measurement of financial liabilities

A significant change introduced by IFRS 9 in the classification and measurement of financial liabilities relates to the accounting 
for changes in the fair value of a financial liability designated as at FVTPL attributable to changes in the credit risk of the issue.

Specifically, IFRS 9 requires that the changes in the fair value of the financial liability that is attributable to changes in the credit 
risk of that liability be presented in other comprehensive income, unless the recognition of the effects of changes in the liability’s 
credit risk in other comprehensive income would create or enlarge an accounting mismatch in profit or loss. Changes in fair value 
attributable to a financial liability’s credit risk are not subsequently reclassified to profit or loss, but are instead transferred to 
retained earnings when the financial liability is derecognized. Previously, under IAS 39, the entire amount of the change in the 
fair value of the financial liability designated as at FVTPL was presented in profit or loss.

102

 
This  change  in  accounting  policy  has  affected  the  Entity’s  accounting  for  changes  in  the  fair  value  of  redeemable  cumulative 
preference shares issued by the Entity in the current year that were designated by the Entity on initial recognition as financial 
liabilities at FVTPL.

Apart  from  the  above,  the  application  of  IFRS  9  has  had  no  impact  on  the  classification  and  measurement  of  the  Entity’s 
financial liabilities.

Please refer to (e) below and (f) below for further details regarding the change in classification upon the application of IFRS 9.

(d)  General hedge accounting

The  new  general  hedge  accounting  requirements  retain  the  three  types  of  hedge  accounting.  However,  greater  flexibility  has 
been introduced to the types of transactions eligible for hedge accounting, specifically broadening the types of instruments that 
qualify for hedging instruments and the types of risk components of non-financial items that are eligible for hedge accounting. 
In addition, the effectiveness test has been replaced with the principle of an ‘economic relationship’. Retrospective assessment of 
hedge effectiveness is also no longer required. Enhanced disclosure requirements about the Entity’s risk management activities 
have also been introduced.

In  accordance  with  IFRS  9’s  transition  provisions  for  hedge  accounting,  the  Entity  has  applied  the  IFRS  9  hedge  accounting 
requirements prospectively from the date of initial application on January 1, 2018. The Entity’s qualifying hedging relationships in 
place as at January 1, 2018 also qualify for hedge accounting in accordance with IFRS 9 and were therefore regarded as continuing 
hedging relationships. No rebalancing of any of the hedging relationships was necessary on January 1, 2018. As the critical terms 
of the hedging instruments match those of their corresponding hedged items, all hedging relationships continue to be effective 
under IFRS 9’s effectiveness assessment requirements. The Entity has also not designated any hedging relationships under IFRS 
9 that would not have met the qualifying hedge accounting criteria under IAS 39.

IFRS  9  requires  hedging  gains  and  losses  to  be  recognized  as  an  adjustment  to  the  initial  carrying  amount  of  non-financial 
hedged items (basis adjustment).  In addition, transfers from the hedging reserve to the initial carrying amount of the hedged 
item are not reclassification adjustments under IAS 1 Presentation of Financial Statements and hence they do not affect other 
comprehensive  income.  Hedging  gains  and  losses  subject  to  basis  adjustments  are  categorized  as  amounts  that  will  not  be 
subsequently reclassified to profit or loss in other comprehensive income. This is consistent with the Entity’s practice prior to the 
adoption of IFRS 9.

Consistent with prior periods, when a forward contract is used in a cash flow hedge or fair value hedge relationship, the Entity has 
designated the change in fair value of the entire forward contract, i.e. including the forward element, as the hedging instrument.

When the option contracts are used to hedge the forecast transactions, the Entity designates only the intrinsic value of the options 
as the hedging instrument. Under IAS 39 the changes in the fair value of time value of option (i.e. non-designated component) 
were recognized immediately in profit or loss. Under IFRS 9, the changes in the time value of the options that relate to the hedged 
item (‘aligned time value’) are recognized in other comprehensive income and accumulated in the cost of hedging reserve within 
equity. The amounts accumulated in equity are either reclassified to profit or loss when the hedged item affects profit or loss or 
removed directly from equity and included in the carrying amount of non-financial item. IFRS 9 requires that the accounting for 
non-designated time value of option should be applied retrospectively. This only applies to hedging relationships that existed at 
January 1, 2017 or were designated thereafter.

103

 
Apart from this, the application of the IFRS 9 hedge accounting requirements has had no other impact on the results and financial 
position of the Entity for the current and/or prior years. Please refer to Note 22 (c) for detailed disclosures regarding the Entity’s 
risk management activities.

(e)  Disclosures in relation to the initial application of IFRS 9

There were no financial assets or financial liabilities which the Entity had previously designated as at FVTPL under IAS 39 that were 
subject to reclassification or which the Entity has elected to reclassify upon the application of IFRS 9. There were no financial assets or 
financial liabilities which the Entity has elected to designate as at FVTPL at the date of initial application of IFRS 9.

(f)  Impact of initial application of IFRS 9 on financial performance

The application of IFRS 9 has had no impact on the consolidated cash flows of the Entity.

Impact of application of IFRS 15, Revenue from Contracts with Customers

In the current year, the Entity has applied IFRS 15, Revenue from Contracts with Customers (as amended in April 2016), which is 
effective for an annual period that begins on or after January 1, 2018. IFRS 15 introduced a 5-step approach to revenue recognition. 
Far more prescriptive guidance has been added in IFRS 15 to deal with specific scenarios. Details of the new requirements as well 
as their impact on the Entity’s consolidated financial statements are described below. 

IFRS  15  uses  the  terms  ‘contract  asset’  and  ‘contract  liability’  to  describe  what  might  more  commonly  be  known  as  ‘accrued 
revenue’  and  ‘deferred  revenue’,  however  the  Standard  does  not  prohibit  an  entity  from  using  alternative  descriptions  in  the 
consolidated statement of financial position.

The Entity’s accounting policies for its revenue streams are disclosed in detail in note 3 below. Apart from providing more extensive 
disclosures for the Entity’s revenue transactions, the application of IFRS 15 has not had a significant impact on the consolidated 
financial position and/or financial performance of the Entity.

Impact of application of Other amendments to IFRS Standards and Interpretations

In the current year, the Entity has applied a number of amendments to IFRS Standards and Interpretations issued by the International 
Accounting Standards Board (IASB) that are effective for an annual period that begins on or after January 1, 2018. Their adoption has 
not had any material impact on the disclosures or on the amounts reported in these consolidated financial statements.

IFRIC 22, Foreign Currency 
Transactions and Advance 
Consideration

IFRIC 22 addresses how to determine the ‘date of transaction’ for the purpose of determining the 
exchange  rate  to  use on  initial recognition  of an asset,  expense  or  income,  when  consideration 
for  that  item  has  been  paid  or  received  in  advance  in  a  foreign  currency  which  resulted  in  the 
recognition  of  a  non-monetary  asset  or  non-monetary  liability  (for  example,  a  non-refundable 
deposit or deferred revenue).

The  Interpretation  specifies  that  the  date  of  transaction  is  the  date  on  which  the  entity  initially 
recognizes the non-monetary asset or non-monetary liability arising from the payment or receipt of 
advance consideration. If there are multiple payments or receipts in advance, the Interpretation requires 
an entity to determine the date of transaction for each payment or receipt of advance consideration.

104

b.  New and revised IFRS Standards in issue but not yet effective

The Entity has not applied the following new and revised IFRS Standards that have been issued but are not yet effective.

IFRS 16

Leases

Annual Improvements to IFRS Standards
 2015-2017 Cycle

Amendments to IFRS 3, Business Combinations, IFRS 11, Joint 

Arrangements, IAS 12, Income Taxes, and IAS 23, Borrowing Costs 

Amendments to IAS 19, Employee Benefits
IFRIC 23

Plan Amendment, Curtailment or Settlement
Uncertainty over Income Tax Treatments

The  directors  do  not  expect  that  the  adoption  of  the  Standards  listed  above  will  have  a  material  impact  on  the  consolidated 
financial statements of the Entity in future periods, except as noted below:

IFRS 16, Leases

General impact of application of IFRS 16, Leases

IFRS 16 provides a comprehensive model for the identification of lease arrangements and their treatment in the consolidated 
financial statements for both lessors and lessees.  IFRS 16 will supersede the current lease guidance including IAS 17, Leases, and 
the related Interpretations when it becomes effective for accounting periods beginning on or after January 1, 2019. The date of 
initial application of IFRS 16 for the Entity will be January 1, 2019.
In contrast to lessee accounting, IFRS 16 substantially carries forward the lessor accounting requirements in IAS 17.

Impact of the new definition of a lease

The Entity will make use of the practical expedient available on transition to IFRS 16 not to reassess whether a contract is or 
contains a lease. Accordingly, the definition of a lease in accordance with IAS 17 and IFRIC 4 will continue to apply to those leases 
entered or modified before January 1, 2019.

The change in definition of a lease mainly relates to the concept of control. IFRS 16 distinguishes between leases and service contracts 
on the basis of whether the use of an identified asset is controlled by the customer. Control is considered to exist if the customer has:

•  The right to obtain substantially all of the economic benefits from the use of an identified asset; and 
•  The right to direct the use of that asset.

The Entity will apply the definition of a lease and related guidance set out in IFRS 16 to all lease contracts entered into or modified 
on or after January 1, 2019 (whether it is a lessor or a lessee in the lease contract). In preparation for the first-time application of 
IFRS 16, the Entity has carried out an implementation project. The project has shown that the new definition in IFRS 16 will not 
change significantly the scope of contracts that meet the definition of a lease for the Entity.

Impact on Lessee Accounting 

Operating leases

IFRS 16 will change how the Entity accounts for leases previously classified as operating leases under IAS 17, which were off-balance sheet.

105

On initial application of IFRS 16, for all leases (except as noted below), the Entity will:

a)  Recognize right-of-use assets and lease liabilities in the consolidated statement of financial position, initially measured at 

the present value of the future lease payments;

b)  Recognize depreciation of right-of-use assets and interest on lease liabilities in the consolidated statement of profit or loss;
c)  Separate the total amount of cash paid into a principal portion (presented within financing activities) and interest (presented 

within operating activities) in the consolidated cash flow statement.

Lease incentives (e.g. rent-free period) will be recognized as part of the measurement of the right-of-use assets and lease liabilities 
whereas under IAS 17 they resulted in the recognition of a lease liability incentive, amortized as a reduction of rental expenses 
on a straight-line basis.

Under IFRS 16, right-of-use assets will be tested for impairment in accordance with IAS 36 Impairment of Assets. This will replace 
the previous requirement to recognize a provision for onerous lease contracts.

For short-term leases (lease term of 12 months or less) and leases of low-value assets (such as personal computers and office 
furniture), the Entity will opt to recognize a lease expense on a straight-line basis as permitted by IFRS 16.

As at December 31, 2018, the Entity has non-cancellable operating lease commitments of $29,330,022.

A preliminary assessment indicates that $29,330,022 of these agreements relates to leases other than short-term leases and 
leases of low-value assets, and therefore the Entity will recognize an asset for the right of use of $ 24,250,668 and a corresponding 
lease liability of $24,250,668 with respect to all these leases.

Finance leases

The main differences between IFRS 16 and IAS 17 with respect to assets formerly held under a finance lease is the measurement 
of the residual value guarantees provided by the lessee to the lessor. IFRS 16 requires that the Entity recognizes as part of its lease 
liability only the amount expected to be payable under a residual value guarantee, rather than the maximum amount guaranteed 
as required by IAS 17. On initial application the Entity will present equipment previously included in property, plant and equipment 
within the line item for right-of-use assets and the lease liability, previously presented within borrowing, will be presented in a 
separate line for lease liabilities.

Impact on Lessor Accounting  

Under IFRS 16, a lessor continues to classify leases as either finance leases or operating leases and account for those two types 
of leases differently. However, IFRS 16 has changed and expanded the disclosures required, in particular regarding how a lessor 
manages the risks arising from its residual interest in leased assets. 

Under IFRS 16, an intermediate lessor accounts for the head lease and the sublease as two separate contracts. The intermediate 
lessor is required to classify the sublease as a finance or operating lease by reference to the right-of-use asset arising from the 
head lease (and not by reference to the underlying asset as was the case under IAS 17). 

Because of this change the Entity will reclassify certain of its sublease agreements as finance leases. As required by IFRS 9, an 
allowance for expected credit losses will be recognized on the finance lease receivables. The leased assets will be derecognized 
and finance lease asset receivables recognized. This change in accounting will change the timing of recognition of the related 
revenue (recognized in finance income).

106

Annual Improvements to IFRS Standards 2015-2017 Cycle Amendments to IFRS 3, Business Combinations, IFRS 11, 
Joint Arrangements, IAS 12, Income Taxes, and IAS 23, Borrowing Costs

The Annual Improvements include amendments to four Standards

IAS 12, Income Taxes

The  amendments  clarify  that  an  entity  should  recognize  the  income  tax  consequences  of  dividends  in  profit  or  loss,  other 
comprehensive  income  or  equity  according  to  where  the  entity  originally  recognized  the  transactions  that  generated  the 
distributable profits. This is the case irrespective of whether different tax rates apply to distributed and undistributed profits.

IAS 23, Borrowing Costs

The amendments clarify that if any specific borrowing remains outstanding after the related asset is ready for its intended use 
or sale, that borrowing becomes part of the funds that an entity borrows generally when calculating the capitalization rate on 
general borrowings.

IFRS 3, Business Combinations

The amendments to IFRS 3 clarify that when an entity obtains control of a business that is a joint operation, the entity applies the 
requirements for a business combination achieved in stages, including remeasuring its previously held interest (PHI) in the joint operation 
at fair value. The PHI to be remeasured includes any unrecognized assets, liabilities and goodwill relating to the joint operation.

IFRS 11, Joint Arrangements

The amendments to IFRS 11 clarify that when a party that participates in, but does not have joint control of, a joint operation that 
is a business obtains joint control of such a joint operation, the entity does not remeasure its PHI in the joint operation.

All  the  amendments  are  effective  for  annual  periods  beginning  on  or  after  January  1,  2019  and  generally  require  prospective 
application. Earlier application is permitted.

The directors of the Entity do not anticipate that the application of the amendments in the future will have an impact on the 
Entity’s consolidated financial statements.

Amendments to IAS 19, Employee Benefits Plan Amendment, Curtailment or Settlement

The amendments clarify that the past service cost (or of the gain or loss on settlement) is calculated by measuring the defined benefit 
liability (asset) using updated assumptions and comparing benefits offered and plan assets before and after the plan amendment (or 
curtailment or settlement) but ignoring the effect of the asset ceiling (that may arise when the defined benefit plan is in a surplus 
position). IAS 19 is now clear that the change in the effect of the asset ceiling that may result from the plan amendment (or curtailment 
or settlement) is determined in a second step and is recognized in the normal manner in other comprehensive income.

The paragraphs that relate to measuring the current service cost and the net interest on the net defined benefit liability (asset) 
have also been amended. An entity will now be required to use the updated assumptions from this remeasurement to determine 
current service cost and net interest for the remainder of the reporting period after the change to the plan. In the case of the net 
interest, the amendments make it clear that for the period post plan amendment, the net interest is calculated by multiplying the 
net defined benefit liability (asset) as remeasured under IAS 19.99 with the discount rate used in the remeasurement (also taking 
into account the effect of contributions and benefit payments on the net defined benefit liability (asset)).

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The amendments are applied prospectively. They apply only to plan amendments, curtailments or settlements that occur on or 
after the beginning of the annual period in which the amendments to IAS 19 are first applied. The amendments to IAS 19 must be 
applied to annual periods beginning on or after January 1, 2019, but they can be applied earlier if an entity elects to do so.

The directors of the Entity do not anticipate that the application of the amendments in the future will have an impact on the 
Entity’s consolidated financial statements.

IFRIC 23, Uncertainty over Income Tax Treatments

IFRIC  23  sets  out  how  to  determine  the  accounting  tax  position  when  there  is  uncertainty  over  income  tax  treatments.  The 
Interpretation requires an entity to:

•  Determine whether uncertain tax positions are assessed separately or as an entity; and 
•  Assess whether it is probable that a tax authority will accept an uncertain tax treatment used, or proposed to be used, by an 

entity in its income tax filings:

-  If yes, the entity should determine its accounting tax position consistently with the tax treatment used or planned to be used 

in its income tax filings. 

-  If no, the entity should reflect the effect of uncertainty in determining its accounting tax position.

The Interpretation is effective for annual periods beginning on or after January 1, 2019. Entities can apply the Interpretation with either 
full retrospective application or modified retrospective application without restatement of comparatives retrospectively or prospectively. 

The directors of the Entity do not anticipate that the application of the amendments in the future will have an impact on the 
Entity’s consolidated financial statements.

3. Significant accounting policies

a. Statement of compliance

  The consolidated financial statements have been prepared in accordance with International Financial Reporting Standards released by IASB.

b. Basis of preparation

  The consolidated financial statements have been prepared on the historical cost basis except for the revaluation of certain properties 
and financial instruments that are measured at revalued amounts or fair values at the end of each reporting period, as explained in the 
accounting policies below.

i. 

Historical cost

Historical cost is generally based on the fair value of the consideration given in exchange for goods and services. 

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ii. 

Fair value

Fair value is the  price  that would be  received  to sell an asset or paid to transfer a liability in an  orderly  transaction between market 
participants  at  the  measurement  date,  regardless  of  whether  that  price  is  directly  observable  or  estimated  using  another  valuation 
technique. In estimating the fair value of an asset or a liability, the Entity takes into account the characteristics of the asset or liability if 
market participants would take those characteristics into account when pricing the asset or liability at the measurement date. Fair value for 
measurement and/or disclosure purposes in these consolidated financial statements is determined on such a basis, except for share-based 
payment transactions that are within the scope of IFRS 2, leasing transactions that are within the scope of IAS 17, and measurements that 
have some similarities to fair value but are not fair value, such as net realizable value in IAS 2 or value in use in IAS 36.

In addition, for financial reporting purposes, fair value measurements are categorized into Level 1, 2 or 3 based on the degree to 
which the inputs to the fair value measurements are observable and the significance of the inputs to the fair value measurement 
in its entirety, which are described as follows:

•  Level 1 inputs are quoted prices (unadjusted) in active markets for identical assets or liabilities that the entity can access at the 

measurement date;

•  Level 2 inputs are inputs, other than quoted prices included within Level 1, that are observable for the asset or liability, either 

directly or indirectly; and

•  Level 3 inputs are unobservable inputs for the asset or liability.

iii.  Re-expression of financial statements

As  of  July  1,  2018,  accumulated  inflation  of  the  last  three  years  in  Argentina  exceeded  levels  of  100%,  for  which  reason  the 
Argentine peso was classified as a currency in a hyperinflationary economic environment. As a result, the financial statements 
of  the  subsidiaries  in  that  country,  whose  functional  currency  is  the  Argentine  peso,  have  been  re-expressed  to  adopt  the 
requirements of International Accounting Standard 29, Financial Information in Hyperinflationary Economies, (IAS 29) and have 
been  consolidated  in  accordance  with  the  requirements  of  IAS  21, Effects of Variances in the Exchange Rates of the Foreign 
Currency. The purpose of applying such requirements is to consider the changes in the general purchasing power of the Argentine 
peso and thus present the financial statements in the current measurement unit at the date of the statement of financial position. 
Argentina, for purposes of its financial reporting, updated its figures using the country’s inflation rate based on official indexes. 
The financial statements before the re-expression were prepared using the historical costs method. 

c. Basis of consolidation of financial statements

  The consolidated financial statements incorporate the financial statements of Alsea, S.A.B. de C.V. and entities controlled by the Entity. 

Control is obtained when the Entity:

•  Has power over the investee;
• 
•  Has the ability to use its power to affect its returns.

Is exposed, or has rights, to variable returns from its involvement with the investee; and

The Entity reassesses whether or not it controls an investee if facts and circumstances indicate that there are changes to one or more 
of the three elements of control listed above.

When the Entity has less than a majority of the voting rights of an investee, it has power over the investee when the voting rights are 
sufficient to give it the practical ability to direct the relevant activities of the investee unilaterally.

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The  Entity  considers  all  relevant  facts  and  circumstances  in  assessing  whether  or  not  the  Entity’s  voting  rights  in  an  investee  are 
sufficient to give it power, including:

•  The size of the Entity’s holding of voting rights relative to the size and dispersion of holdings of the other vote holders;
•  Potential voting rights held by the Entity, other vote holders or other parties;
•  Rights arising from other contractual arrangements; and
•  Any  additional  facts  and  circumstances  that  indicate  that  the  Entity  has,  or  does  not  have,  the  current  ability  to  direct  the 
relevant activities at the time that decisions need to be made, including voting patterns at previous shareholders’ meetings.

Consolidation of a subsidiary begins when the Entity obtains control over the subsidiary and ceases when the Entity loses control of the 
subsidiary. Specifically, income and expenses of a subsidiary acquired or disposed of during the year are included in the consolidated statements 
of income and other comprehensive income from the date the Entity gains control until the date when the Entity ceases to control the subsidiary.

Profit or loss and each component of other comprehensive income are attributed to the owners of the Entity and to the non-controlling 
interests. Total comprehensive income of subsidiaries is attributed to the owners of the Entity and to the non-controlling interests even 
if this results in the non-controlling interests having a deficit balance.

When necessary, adjustments are made to the financial statements of subsidiaries to bring their accounting policies into line with the 
Entity’s accounting policies. 

All intragroup assets and liabilities, equity, income, expenses and cash flows relating to transactions between members of the Entity 
are eliminated in full on consolidation.

Changes in the Entity’s ownership interests in existing subsidiaries

Changes in the Entity’s ownership interests in subsidiaries that do not result in the Entity losing control over the subsidiaries are accounted 
for as equity transactions. The carrying amounts of the Entity’s interests and the non-controlling interests are adjusted to reflect the 
changes  in  their  relative  interests  in  the  subsidiaries.  Any  difference  between  the  amount  by  which  the  non-controlling  interests  are 
adjusted and the fair value of the consideration paid or received is recognized directly in equity and attributed to owners of the Entity. 

When the Entity loses control of a subsidiary, a gain or loss is recognized in profit or loss and is calculated as the difference between 
(i) the aggregate of the fair value of the consideration received and the fair value of any retained interest and (ii) the previous carrying 
amount of the assets (including goodwill), and liabilities of the subsidiary and any non-controlling interests. 

All amounts previously recognized in other comprehensive income in relation to that subsidiary are accounted for as if the Entity had 
directly disposed of the related assets or liabilities of the subsidiary (i.e. reclassified to profit or loss or transferred to another category 
of equity as specified/permitted by applicable IFRSs). The fair value of any investment retained in the former subsidiary at the date 
when control is lost is regarded as the fair value on initial recognition for subsequent accounting under IAS 39, when applicable, the 
cost on initial recognition of an investment in an associate or a joint venture.

d. Financial instruments 

Financial assets and financial liabilities are recognized when the Entity becomes a party to the contractual provisions of the instruments. 

Financial assets and financial liabilities are initially measured at fair value. 

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Transaction costs that are directly attributable to the acquisition or issue of financial assets and financial liabilities (other than financial 
assets and financial liabilities at fair value through profit or loss) are added to or deducted from the fair value of financial assets and 
financial liabilities, as appropriate, on initial recognition. Transaction costs directly attributable to the acquisition of financial assets 
and financial liabilities at fair value through profit or loss are recognize immediately in profit or loss.

e. Financial assets

All regular way purchases or sales of financial assets are recognized and derecognized on a trade date basis. Regular way purchases 
or sales are purchases or sales of financial assets that require delivery of assets within the time frame established by regulation or 
convention in the marketplace.  
All recognized financial assets are measured subsequently in their entirety at either amortized cost or fair value, depending on the 
classification of the financial assets.

Classification of financial assets 

Debt instruments that meet the following conditions are measured subsequently at amortized cost:

• 

• 

the financial asset is held within a business model whose objective is to hold financial assets in order to collect contractual cash 
flows; and
the contractual terms of the financial asset give rise on specified dates to cash flows that are solely payments of principal and 
interest on the principal amount outstanding.

Debt  instruments  that  meet  the  following  conditions  are  measured  subsequently  at  fair  value  through  other  comprehensive 
income (FVTOCI):

• 

• 

the financial asset is held within a business model whose objective is achieved by both collecting contractual cash flows and 
selling the financial assets; and 
the contractual terms of the financial asset give rise on specified dates to cash flows that are solely payments of principal and 
interest on the principal amount outstanding.

By default, all other financial assets are measured subsequently at fair value through profit or loss (FVTPL). 

Despite the foregoing, the Entity may make the following irrevocable election / designation at initial recognition of a financial asset:

• 

• 

the Entity may irrevocably elect to present subsequent changes in fair value of an equity investment in other comprehensive 
income if certain criteria are met (see (iii) below); and
the Entity may irrevocably designate a debt investment that meets the amortized cost or FVTOCI criteria as measured at FVTPL 
if doing so eliminates or significantly reduces an accounting mismatch (see (iv) below).

(i)  Amortized cost and effective interest method

The effective interest method is a method of calculating the amortized cost of a debt instrument and of allocating interest 
income over the relevant period.

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For financial assets other than purchased or originated credit-impaired financial assets (i.e. assets that are credit-impaired on 
initial recognition), the effective interest rate is the rate that exactly discounts estimated future cash receipts (including all fees 
and points paid or received that form an integral part of the effective interest rate, transaction costs and other premiums or 
discounts) excluding expected credit losses, through the expected life of the debt instrument, or, where appropriate, a shorter 
period, to the gross carrying amount of the debt instrument on initial recognition. For purchased or originated credit-impaired 
financial assets, a credit-adjusted effective interest rate is calculated by discounting the estimated future cash flows, including 
expected credit losses, to the amortized cost of the debt instrument on initial recognition.

The amortized cost of a financial asset is the amount at which the financial asset is measured at initial recognition minus the 
principal  repayments,  plus  the  cumulative  amortization  using  the  effective  interest  method  of  any  difference  between  that 
initial amount and the maturity amount, adjusted for any loss allowance. The gross carrying amount of a financial asset is the 
amortized cost of a financial asset before adjusting for any loss allowance.

Interest income is recognized using the effective interest method for debt instruments measured subsequently at amortized cost and 
at FVTOCI. For financial assets other than purchased or originated credit-impaired financial assets, interest income is calculated by 
applying the effective interest rate to the gross carrying amount of a financial asset, except for financial assets that have subsequently 
become credit-impaired (see below). For financial assets that have subsequently become credit-impaired, interest income is recognized 
by applying the effective interest rate to the amortized cost of the financial asset. If, in subsequent reporting periods, the credit risk on 
the credit-impaired financial instrument improves so that the financial asset is no longer credit-impaired, interest income is recognized 
by applying the effective interest rate to the gross carrying amount of the financial asset.

For  purchased  or  originated  credit-impaired  financial  assets,  the  Entity  recognizes  interest  income  by  applying  the  credit-
adjusted effective interest rate to the amortized cost of the financial asset from initial recognition. The calculation does not 
revert to the gross basis even if the credit risk of the financial asset subsequently improves so that the financial asset is no 
longer credit-impaired.

Interest income is recognized in profit or loss and is included in the “finance income - interest income” line item.

(ii) Debt instruments classified as at FVTOCI

The corporate bonds held by the Entity are classified as at FVTOCI. Fair value. The corporate bonds are initially measured at fair value plus 
transaction costs. Subsequently, changes in the carrying amount of these corporate bonds as a result of foreign exchange gains and losses 
(see below), impairment gains or losses (see below), and interest income calculated using the effective interest method (see (i) above) are 
recognized in profit or loss. The amounts that are recognized in profit or loss are the same as the amounts that would have been recognized 
in profit or loss if these corporate bonds had been measured at amortized cost. All other changes in the carrying amount of these corporate 
bonds are recognized in other comprehensive income and accumulated under the heading of investments revaluation reserve. 

  When these corporate bonds are derecognized, the cumulative gains or losses previously recognized in other comprehensive 

income are reclassified to profit or loss.

(iii) Equity instruments designated as at FVTOCI

  On  initial  recognition,  the  Entity  may  make  an  irrevocable  election  (on  an  instrument-by-instrument  basis)  to  designate 
investments in equity instruments as at FVTOCI. Designation at FVTOCI is not permitted if the equity investment is held for 
trading or if it is contingent consideration recognized by an acquirer in a business combination.

112

 
 
 
 
 
 
A financial asset is held for trading if:

It has been acquired principally for the purpose of selling it in the near term; or

• 
•  On initial recognition it is part of a portfolio of identified financial instruments that the Entity manages together and has 

evidence of a recent actual pattern of short-term profit-taking; or 
It is a derivative (except for a derivative that is a financial guarantee contract or a designated and effective hedging instrument). 

• 

Investments in equity instruments at FVTOCI are initially measured at fair value plus transaction costs. Subsequently, they are 
measured at fair value with gains and losses arising from changes in fair value recognized in other comprehensive income and 
accumulated in the investments revaluation reserve. The cumulative gain or loss is not being reclassified to profit or loss on 
disposal of the equity investments, instead, it is transferred to retained earnings. 

Dividends  on  these  investments  in  equity  instruments  are  recognized  in  profit  or  loss  in  accordance  with  IFRS  9,  unless  the 
dividends clearly represent a recovery of part of the cost of the investment. Dividends are included in the ‘finance income’ line 
item in profit or loss.

The Entity has designated all investments in equity instruments that are not held for trading as at FVTOCI on initial application of IFRS 9.

(iv) Financial assets at FVTPL

Financial assets that do not meet the criteria for being measured at amortized cost or FVTOCI (see (i) to (iii) above) are measured 
at FVTPL. Specifically:

• 

Investments in equity instruments are classified as at FVTPL, unless the Entity designates an equity investment that is neither held 
for trading nor a contingent consideration arising from a business combination as at FVTOCI on initial recognition (see (iii) above). 
•  Debt instruments that do not meet the amortized cost criteria or the FVTOCI criteria (see (i) and (ii) above) are classified as 
at FVTPL. In addition, debt instruments that meet either the amortized cost criteria or the FVTOCI criteria may be designated 
as at FVTPL upon initial recognition if such designation eliminates or significantly reduces a measurement or recognition 
inconsistency (so called ‘accounting mismatch’) that would arise from measuring assets or liabilities or recognizing the gains 
and losses on them on different bases. The Entity has not designated any debt instruments as at FVTPL. 

Financial assets at FVTPL are measured at fair value at the end of each reporting period, with any fair value gains or losses 
recognized in profit or loss to the extent they are not part of a designated hedging relationship (see hedge accounting policy). 
The net gain or loss recognized in profit or loss includes any dividend or interest earned on the financial asset and is included in 
the ‘other gains and losses’.

Foreign exchange gains and losses

The carrying amount of financial assets that are denominated in a foreign currency is determined in that foreign currency and 
translated at the spot rate at the end of each reporting period. Specifically;

• 

• 

for financial assets measured at amortized cost that are not part of a designated hedging relationship, exchange differences 
are recognized in profit or loss in the ‘other gains and losses’; 
for debt instruments measured at FVTOCI that are not part of a designated hedging relationship, exchange differences on 
the amortized cost of the debt instrument are recognized in profit or loss in the ‘other gains and losses’. Other exchange 
differences are recognized in other comprehensive income in the investments revaluation reserve;

113

 
 
 
 
 
 
•  For  financial  assets  measured  at  FVTPL  that  are  not  part  of  a  designated  hedging  relationship,  exchange  differences  are 

recognized in profit or loss in the ‘other gains and losses’ line item; and 

•  For  equity  instruments  measured  at  FVTOCI,  exchange  differences  are  recognized  in  other  comprehensive  income  in  the 

investments revaluation reserve.

See hedge accounting policy regarding the recognition of exchange differences where the foreign currency risk component of a 
financial asset is designated as a hedging instrument for a hedge of foreign currency risk.

Impairment of financial assets

The  Entity  recognizes  a  loss  allowance  for  expected  credit  losses  on  investments  in  debt  instruments  that  are  measured 
at  amortized  cost  or  at  FVTOCI,  lease  receivables,  trade  receivables  and  contract  assets,  as  well  as  on  financial  guarantee 
contracts. The amount of expected credit losses is updated at each reporting date to reflect changes in credit risk since initial 
recognition of the respective financial instrument.

The  Entity  always  recognizes  lifetime  ECL  for  trade  receivables,  contract  assets  and  lease  receivables.  The  expected  credit 
losses on these financial assets are estimated using a provision matrix based on the Entity’s historical credit loss experience, 
adjusted for factors that are specific to the debtors, general economic conditions and an assessment of both the current as well 
as the forecast direction of conditions at the reporting date, including time value of money where appropriate.

For  all  other  financial  instruments,  the  Entity  recognizes  lifetime  ECL  when  there  has  been  a  significant  increase  in  credit 
risk since initial recognition. However, if the credit risk on the financial instrument has not increased significantly since initial 
recognition, the Entity measures the loss allowance for that financial instrument at an amount equal to 12-month ECL.

Lifetime ECL represents the expected credit losses that will result from all possible default events over the expected life of a 
financial instrument. In contrast, 12-month ECL represents the portion of lifetime ECL that is expected to result from default 
events on a financial instrument that are possible within 12 months after the reporting date.

(i)  Significant increase in credit risk

In  assessing  whether  the  credit  risk  on  a  financial  instrument  has  increased  significantly  since  initial  recognition,  the  Entity 
compares the risk of a default occurring on the financial instrument at the reporting date with the risk of a default occurring on 
the financial instrument at the date of initial recognition. In making this assessment, the Entity considers both quantitative and 
qualitative information that is reasonable and supportable, including historical experience and forward-looking information that 
is available without undue cost or effort. Forward-looking information considered includes the future prospects of the industries 
in which the Entity’s debtors operate, obtained from economic expert reports, financial analysts, governmental bodies, relevant 
think-tanks and other similar organizations, as well as consideration of various external sources of actual and forecast economic 
information that relate to the Entity’s core operations. 

In particular, the following information is taken into account when assessing whether credit risk has increased significantly since 
initial recognition.

•  An actual or expected significant deterioration in the financial instrument’s external (if available) or internal credit rating;
•  Significant deterioration in external market indicators of credit risk for a particular financial instrument, e.g. a significant 
increase in the credit spread, the credit default swap prices for the debtor, or the length of time or the extent to which the fair 
value of a financial asset has been less than its amortized cost;

114

•  Existing or forecast adverse changes in business, financial or economic conditions that are expected to cause a significant 

decrease in the debtor’s ability to meet its debt obligations; 

•  An actual or expected significant deterioration in the operating results of the debtor;
•  Significant increases in credit risk on other financial instruments of the same debtor;
•  An actual or expected significant adverse change in the regulatory, economic, or technological environment of the debtor that 

results in a significant decrease in the debtor’s ability to meet its debt obligations.

Irrespective of the outcome of the above assessment, the Entity presumes that the credit risk on a financial asset has increased 
significantly since initial recognition when contractual payments are more than 30 days past due, unless the Entity has reasonable 
and supportable information that demonstrates otherwise. 

Despite the foregoing, the Entity assumes that the credit risk on a financial instrument has not increased significantly since 
initial recognition if the financial instrument is determined to have low credit risk at the reporting date. A financial instrument 
is determined to have low credit risk if:

(1)  The financial instrument has a low risk of default, 
(2)  The debtor has a strong capacity to meet its contractual cash flow obligations in the near term, and 
(3)  Adverse changes in economic and business conditions in the longer term may, but will not necessarily, reduce the ability of 

the borrower to fulfil its contractual cash flow obligations. 

The Entity considers a financial asset to have low credit risk when the asset has external credit rating of ‘investment grade’ in 
accordance with the globally understood definition or if an external rating is not available, the asset has an internal rating of 
‘performing’. Performing means that the counterparty has a strong financial position and there are no past due amounts.

For financial guarantee contracts, the date that the Entity becomes a party to the irrevocable commitment is considered to be 
the date of initial recognition for the purposes of assessing the financial instrument for impairment. In assessing whether there 
has been a significant increase in the credit risk since initial recognition of a financial guarantee contracts, the Entity considers 
the changes in the risk that the specified debtor will default on the contract.

The Entity regularly monitors the effectiveness of the criteria used to identify whether there has been a significant increase in 
credit risk and revises them as appropriate to ensure that the criteria are capable of identifying significant increase in credit risk 
before the amount becomes past due.

(ii) Definition of default 

The Entity considers the following as constituting an event of default for internal credit risk management purposes as historical 
experience indicates that financial assets that meet either of the following criteria are generally not recoverable:

•  When there is a breach of financial covenants by the debtor; or
• 

Information developed internally or obtain…ed from external sources indicates that the debtor is unlikely to pay its creditors, 
including the Entity, in full (without taking into account any collateral held by the Entity).

Irrespective of the above analysis, the Entity considers that default has occurred when a financial asset is more than 90 days 
past due unless the Entity has reasonable and supportable information to demonstrate that a more lagging default criterion is 
more appropriate.

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(iii) Credit-impaired financial assets 

A financial asset is credit-impaired when one or more events that have a detrimental impact on the estimated future cash flows 
of  that  financial  asset  have  occurred.  Evidence  that  a  financial  asset  is  credit-impaired  includes  observable  data  about  the 
following events:

(a)  Significant financial difficulty of the issuer or the borrower;
(b)  A breach of contract, such as a default or past due event (see (ii) above);
(c)  The  lender(s)  of  the  borrower,  for  economic  or  contractual  reasons  relating  to  the  borrower’s  financial  difficulty,  having 

granted to the borrower a concession(s) that the lender(s) would not otherwise consider;

(d)  It is becoming probable that the borrower will enter bankruptcy or other financial reorganization; or
(e)  The disappearance of an active market for that financial asset because of financial difficulties.

(iv) Write-off policy 

The Entity writes off a financial asset when there is information indicating that the debtor is in severe financial difficulty and 
there is no realistic prospect of recovery, e.g. when the debtor has been placed under liquidation or has entered into bankruptcy 
proceedings,  or  in  the  case  of  trade  receivables,  when  the  amounts  are  over  two  years  past  due,  whichever  occurs  sooner. 
Financial assets written off may still be subject to enforcement activities under the Entity’s recovery procedures, taking into 
account legal advice where appropriate. Any recoveries made are recognized in profit or loss.

(v) Measurement and recognition of expected credit losses

The measurement of expected credit losses is a function of the probability of default, loss given default (i.e. the magnitude of 
the loss if there is a default) and the exposure at default. The assessment of the probability of default and loss given default 
is  based  on  historical  data  adjusted  by  forward-looking  information  as  described  above.  As  for  the  exposure  at  default,  for 
financial assets, this is represented by the assets’ gross carrying amount at the reporting date; for financial guarantee contracts, 
the exposure includes the amount drawn down as at the reporting date, together with any additional amounts expected to be 
drawn down in the future by default date determined based on historical trend, the Entity’s understanding of the specific future 
financing needs of the debtors, and other relevant forward-looking information.

For financial assets, the expected credit loss is estimated as the difference between all contractual cash flows that are due to 
the Entity in accordance with the contract and all the cash flows that the Entity expects to receive, discounted at the original 
effective interest rate. For a lease receivable, the cash flows used for determining the expected credit losses is consistent with 
the cash flows used in measuring the lease receivable in accordance with IAS 17, Leases.

For a financial guarantee contract, as the Entity is required to make payments only in the event of a default by the debtor in 
accordance  with  the  terms  of  the  instrument  that  is  guaranteed,  the  expected  loss  allowance  is  the  expected  payments  to 
reimburse the holder for a credit loss that it incurs less any amounts that the Entity expects to receive from the holder, the 
debtor or any other party. 

If the Entity has measured the loss allowance for a financial instrument at an amount equal to lifetime ECL in the previous 
reporting period, but determines at the current reporting date that the conditions for lifetime ECL are no longer met, the Entity 
measures the loss allowance at an amount equal to 12-month ECL at the current reporting date, except for assets for which 
simplified approach was used.

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The Entity recognizes an impairment gain or loss in profit or loss for all financial instruments with a corresponding adjustment 
to  their  carrying  amount  through  a  loss  allowance  account,  except  for  investments  in  debt  instruments  that  are  measured 
at  FVTOCI,  for  which  the  loss  allowance  is  recognized  in  other  comprehensive  income  and  accumulated  in  the  investment 
revaluation reserve, and does not reduce the carrying amount of the financial asset in the statement of financial position.

Derecognition of financial assets

The Entity derecognizes a financial asset only when the contractual rights to the cash flows from the asset expire, or when it transfers 
the financial asset and substantially all the risks and rewards of ownership of the asset to another entity. If the Entity neither transfers 
nor retains substantially all the risks and rewards of ownership and continues to control the transferred asset, the Entity recognizes its 
retained interest in the asset and an associated liability for amounts it may have to pay. If the Entity retains substantially all the risks 
and rewards of ownership of a transferred financial asset, the Entity continues to recognize the financial asset and also recognizes a 
collateralized borrowing for the proceeds received.

On derecognition of a financial asset measured at amortized cost, the difference between the asset’s carrying amount and the sum 
of the consideration received and receivable is recognized in profit or loss. In addition, on derecognition of an investment in a debt 
instrument  classified  as  at  FVTOCI,  the  cumulative  gain  or  loss  previously  accumulated  in  the  investments  revaluation  reserve  is 
reclassified to profit or loss. In contrast, on derecognition of an investment in equity instrument which the Entity has elected on initial 
recognition to measure at FVTOCI, the cumulative gain or loss previously accumulated in the investments revaluation reserve is not 
reclassified to profit or loss, but is transferred to retained earnings.

f. Inventories and cost of sales  

Inventories are valued at the lower of cost or net realizable value. Costs of inventories are determined using the average cost method. Net 
realizable value represents the estimated selling price for inventories less all estimated cost of completion and costs necessary to make the sale. 

Cost of sales represents the cost of inventories at the time of sale, increased, when applicable, by reductions in the value of inventory 
during the year to its net realizable value.

The Entity records the necessary estimations to recognize reductions in the value of its inventories due to impairment, obsolescence, slow 
movement and other causes that indicate that utilization or realization of the items comprising the inventories will be below the recorded value.

g. Store equipment, leasehold improvements and property

Store equipment, leasehold improvements and property are recorded at acquisition cost.

Depreciation of store equipment, leasehold improvements and property is calculated by the straight line method, based on the useful 
lives estimated by the Entity’s management. Annual depreciation rates of the main groups of assets are as follows:

Buildings
Store equipment
Leasehold improvements
Transportation equipment
Computer equipment
Production equipment
Office furniture and equipment

Rates
5
5 to 30
7 to 20
25
20 to 30
10 to 20
10

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Any  significant  components  of  store  equipment,  leasehold  improvements  and  property  that  must  be  replaced  periodically  are 
depreciated as separate components of the asset and to the extent they are not fully depreciated at the time of their replacement, are 
written off by the Entity and replaced by the new component, considering its respective useful life and depreciation. Likewise, when 
major maintenance is performed, the cost is recognized as a replacement of a component provided that all recognition requirements 
are met. All other routine repair and maintenance costs are recorded as an expense in the period as they are incurred. 

Buildings,  furniture  and  equipment  held  under  finance  leases  are  depreciated  based  on  their  estimated  useful  life  as  own  assets. 
However, when there is no reasonable certainty that the property is obtained at the end of the lease term, the assets are depreciated 
over the shorter of the lease life and life period.

The Entity does not maintain a policy of selling fixed assets at the end of their useful lives. Instead, in order to protect its image and 
the Alsea brands, those assets are destroyed or in some cases sold as scrap. 

The use or lease of equipment outside the provisions of the franchise agreements is subject to sanctions. Additionally, given the high 
costs of maintenance or storage required, those assets are not used as spare parts for other brand stores.

h. Advance payments

  Advance payments include advances for purchase of inventories, leasehold improvements and services that are received in the twelve 
months subsequent to the date of the consolidated statements of financial position and are incurred in the course of regular operations.

i. Intangible assets  

1.Intangible assets acquired in a business combination 

Intangible assets acquired in a business combination and recognized separately from goodwill are initially recognized at their fair 
value at the acquisition date (which is regarded as their cost).

Subsequent to initial recognition, intangible assets acquired in a business combination are reported at cost less accumulated 
amortization and accumulated impairment losses, on the same basis as intangible assets that are acquired separately.

Brands owned by Alsea included under intangibles assets are the following:

Brand
Archie’s
Foster’s Hollywood
Cañas y Tapas
La Vaca Argentina
Il Tempietto
Vips
El Portón
La Finca
Vips
Ginos

Country
Colombia
Spain 
Spain 
Spain 
Spain
Mexico
Mexico
Mexico
Spain
Spain

Own brand
Own brand
Own brand
Own brand
Own brand
Own brand
Own brand
Own brand
Own brand
Own brand

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2.  Intangible assets acquired separately 

Other intangible assets represent payments made to third parties for the rights to use the brands with which the Entity operates 
its  establishments  under  the  respective  franchise  or  association  agreements.  Amortization  is  calculated  by  the  straight  line 
method based on the use period of each brand, including renewals considered to be certain, which are generally for 10 to 20 
years. The terms of brand rights are as follows:

Brands
Domino’s Pizza

Starbucks Coffee

Fridays

Wagamama

Burger King

Chili’s Grill & Bar

California Pizza Kitchen
P.F. Chang’s

The Cheesecake Factory

Italianni’s

Country
Mexico 
Colombia
Spain (3)
Mexico
Argentina
Colombia
Chile
Spain
Portugal
Andorra
Spain
Portugal
Andorra

Spain
Portugal
Andorra
Mexico, Argentina, 
Chile, Colombia 
and Spain (3)
Mexico
Colombia
Chile
Mexico
Mexico (2) 
Argentina, Chile, Brazil 

and Colombia (2)

Mexico and Chile (2)

Mexico (1)

Year of expiration
2025
2026
2019
2037
2027
2033
2027
2030
2030
2030
2030
2030
2030

2036
2036
2036

Depending on 
opening dates

2023
2026
2026
2022
2019

2021

Depending on 
opening dates
2031

(1)  The term for each store under this brand is 20 years as of the opening date, with the right to a 10-year extension.

(2)  The term for each store under this brand is 10 years as of the opening date, with the right to a 10-year extension.

(3)  Term of 10 years with the right to an extension. Domino’s Pizza Spain renewed its contract in 2018, Burger King Spain is valid for 20 years. 

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The Entity has affirmative and negative covenants under the aforementioned agreements, the most important of which are carrying out 
capital investments and opening establishments. At December 31, 2018, 2017 and 2016, the Entity has fully complied with those obligations.

Amortization of intangible assets is included in the depreciation and amortization accounts in the consolidated statements of income.

An intangible asset is derecognized on disposal, or when no future economic benefits are expected from use or disposal. Gains or losses 
arising from derecognition of an intangible asset, measured as the difference between the net disposal proceeds and the carrying 
amount of the asset are recognized in profit or loss when the asset is derecognized.

j. Impairment in the value of long-lived assets, equipment, leasehold improvements, properties, and other intangible assets

At the end of each reporting period, the Entity reviews the carrying amounts of its tangible and intangible assets to determine whether 
there is any indication that those assets have suffered an impairment loss. 

If any such indication exists, the recoverable amount of the asset is estimated in order to determine the extent of the impairment 
loss (if any). When it is not possible to estimate the recoverable amount of an individual asset, the Entity estimates the recoverable 
amount of the cash-generating unit to which the asset belongs. When a reasonable and consistent basis of allocation can be identified, 
corporate assets are also allocated to individual cash-generating units, or otherwise they are allocated to the smallest group of cash-
generating units for which a reasonable and consistent allocation basis can be identified.

Intangible assets with indefinite useful lives and intangible assets not yet available for use are tested for impairment at least annually, and 
whenever there is an indication that the asset may be impaired. Recoverable amount is the higher of fair value less costs to sell and value in use. 

In assessing value in use, the estimated future cash flows are discounted to their present value using a pre-tax discount rate that 
reflects current market assessments of the time value of money and the risks specific to the asset for which the estimates of future 
cash flows have not been adjusted.

If the recoverable amount of an asset (or cash-generating unit) is estimated to be less than its carrying amount, the carrying amount 
of the asset (or cash-generating unit) is reduced to its recoverable amount. An impairment loss is recognized immediately in profit or 
loss, unless the relevant asset is carried at a revalued amount, in which case the impairment loss is treated as a revaluation decrease. 
The  Entity  performs  impairment  test  annually  to  identify  any  indication.  As  of  December  31,  2018,  2017  and  2016,  there  were  no 
impairment effects that required adjustments to the values of its long-lived assets. 

When  an  impairment  loss  subsequently  reverses,  the  carrying  amount  of  the  asset  (or  a  cash-generating  unit)  is  increased  to 
the revised estimate of its recoverable amount, but so that the increased carrying amount does not exceed the carrying amount 
that would have been determined had no impairment loss been recognized for the asset (or cash generating unit) in prior years. A 
reversal of an impairment loss is recognized immediately in profit or loss, unless the relevant asset is carried at a revalued amount, 
in which case the reversal of the impairment loss is treated as a revaluation increase.

k. Business combinations  

Acquisitions of businesses are accounted for using the acquisition method. The consideration transferred in a business combination 
is measured at fair value, which is calculated as the sum of the acquisition-date fair values of the assets transferred by the Entity, 
liabilities incurred by the Entity to the former owners of the acquire and the equity interests issued by the Entity in exchange for control 
of the acquire. Acquisition-related costs are generally recognized in profit or loss as incurred.

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At the acquisition date, the identifiable assets acquired and the liabilities assumed are recognized at their fair value, except that:

-  Deferred tax assets or liabilities, and assets or liabilities related to employee benefit arrangements are recognized and measured in 

accordance with IAS 12 and IAS 19, respectively;

-  Liabilities or equity instruments related to share-based payment arrangements of the acquire or share-based payment arrangements 
of the Entity entered into to replace share-based payment arrangements of the acquire are measured in accordance with IFRS 2, 
Share-based Payments, at the acquisition date; 

-  Assets (or disposal groups) that are classified as held for sale in accordance with IFRS 5, Non-current Assets Held for Sale and 

Discontinued Operations, are measured in accordance with that standard.

Goodwill is measured as the excess of the sum of the consideration transferred, the amount of any non-controlling interests in the 
acquire, and the fair value of the acquirer’s previously held equity interest in the acquire (if any) over the net of the acquisition-
date amounts of the identifiable assets acquired and the liabilities assumed. If, after reassessment, the net of the acquisition-
date amounts of the identifiable assets acquired and liabilities assumed exceeds the sum of the consideration transferred, the 
amount of any non-controlling interests in the acquire and the fair value of the acquirer’s previously held interest in the acquire 
(if any), the excess is recognized immediately in profit or loss as a bargain purchase gain.

Non-controlling interests that are present ownership interests and entitle their holders to a proportionate share of the entity’s net 
assets in the event of liquidation may be initially measured either at fair value or at the non-controlling interests’ proportionate 
share  of  the  recognized  amounts  of  the  acquirer’s  identifiable  net  assets.  The  choice  of  measurement  basis  is  made  on  a 
transaction-by-transaction basis. Other types of non-controlling interests are measured at fair value or, when applicable, on the 
basis specified in another IFRS.

When the consideration transferred by the Entity in a business combination includes assets or liabilities resulting from a contingent 
consideration arrangement, the contingent consideration is measured at its acquisition-date fair value and included as part of 
the consideration transferred in a business combination. Changes in the fair value of the contingent consideration that qualify as 
measurement period adjustments are adjusted retrospectively, with corresponding adjustments against goodwill. Measurement 
period  adjustments  are  adjustments  that  arise  from  additional  information  obtained  during  the  ‘measurement  period’  (which 
cannot exceed one year from the acquisition date) about facts and circumstances that existed at the acquisition date. 

The  subsequent  accounting  for  changes  in  the  fair  value  of  the  contingent  consideration  that  do  not  qualify  as  measurement 
period  adjustments  depends  on  how  the  contingent  consideration  is  classified.  Contingent  consideration  that  is  classified  as 
equity is not remeasured at subsequent reporting dates and its subsequent settlement is accounted for within equity. 

Contingent consideration that is classified as an asset or a liability is remeasured at subsequent reporting dates in accordance 
with IAS 39, or IAS 37, Provisions, Contingent Liabilities and Contingent Assets, as appropriate, with the corresponding gain or 
loss being recognized in profit or loss.

When a business combination is achieved in stages, the Entity’s previously held equity interest in the acquire is remeasured to its 
acquisition-date fair value and the resulting gain or loss, if any, is recognized in profit or loss. Amounts arising from interests in 
the acquire prior to the acquisition date that have previously been recognized in other comprehensive income are reclassified to 
profit or loss where such treatment would be appropriate if that interest were disposed of.

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If the initial accounting for a business combination is incomplete by the end of the reporting period in which the combination 
occurs, the Entity reports provisional amounts for the items for which the accounting is incomplete. 

Those provisional amounts are adjusted during the measurement period (see above), or additional assets or liabilities are recognized, to 
reflect new information obtained about facts and circumstances that existed at the acquisition date that, if known, would have affected 
the amounts recognized at that date.

l. Goodwill

Goodwill  arising  from  an  acquisition  of  a  business  is  carried  at  cost  as  established  at  the  date  of  acquisition  of  the  business  less 
accumulated impairment losses, if any.

For the purposes of impairment testing, goodwill is allocated to each of the Entity’s cash-generating units that is expected to benefit 
from the synergies of the combination.

A cash-generating unit to which goodwill has been allocated is tested for impairment annually, or more frequently when there is an 
indication that the unit may be impaired. 

If the recoverable amount of the cash-generating unit is less than its carrying amount, the impairment loss is allocated first to reduce 
the carrying amount of any goodwill allocated to the unit and then to the other assets of the unit pro rata based on the carrying amount 
of each asset in the unit. Any impairment loss for goodwill is recognized directly in profit or loss. An impairment loss recognized for 
goodwill is not reversed in subsequent periods. As of December 31, 2018 and 2016, there were no impairment effects on goodwill. At 
December 31, 2017, the Entity has identified impairment effects on its La Vaca Argentina and Il Tempietto brands for an amount of 
$3,270, and $377, respectively.

On disposal of the relevant cash-generating unit, the attributable amount of goodwill is included in the determination of the profit or 
loss on disposal.

m. Investment in shares of associated companies and joint venture

An associate is an entity over which the Entity has significant influence. Significant influence is the power to participate in the financial 
and operating policies decisions of the investee, but is not control or joint control over those policies.

A joint venture is a joint arrangement whereby the parties that have joint control of the arrangement have rights to the net assets of 
the joint arrangement. Joint control is the contractually agreed sharing of control of an arrangement, which exists only when decisions 
about the relevant activities require unanimous consent of the parties sharing control.

The results and assets and liabilities of associates or joint ventures are incorporated in these consolidated financial statements using the 
equity method of accounting, except when the investment, or a portion thereof, is classified as held for sale, in which case it is accounted 
for in accordance with IFRS 5, Non-current Assets Held for Sale and Discontinued Operations. Under the equity method, an investment in 
an associate or a joint venture is initially recognized in the consolidated statements of financial position at cost and adjusted thereafter 
to recognize the Entity’s share of the profit or loss and other comprehensive income of the associate or joint venture. 

When the Entity’s share of losses of an associate or a joint venture exceeds the Entity’s interest in that associate or joint venture (which 
includes any long-term interests that, in substance, form part of the Entity’s net investment in the associate or joint venture), the Entity 
discontinues recognizing its share of further losses. Additional losses are recognized only to the extent that the Entity has incurred legal 
or constructive obligations or made payments on behalf of the associate or joint venture. 

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An investment in an associate or a joint venture is accounted for using the equity method from the date on which the investee becomes an 
associate or a joint venture. On acquisition of the investment in an associate or a joint venture, any excess of the cost of the investment 
over the Entity’s share of the net fair value of the identifiable assets and liabilities of the investee is recognized as goodwill, which is 
included within the carrying amount of the investment. Any excess of the Entity’s share of the net fair value of the identifiable assets 
and liabilities over the cost of the investment, after reassessment, is recognized immediately in profit or loss in the period in which the 
investment is acquired.

The requirements of IAS 36 are applied to determine whether it is necessary to recognize any impairment loss with respect to the 
Entity’s investment in an associate or a joint venture. When necessary, the entire carrying amount of the investment (including goodwill) 
is tested for impairment in accordance with IAS 36, Impairment of Assets, as a single asset by comparing its recoverable amount 
(higher of value in use and fair value less costs to sell) with its carrying amount. Any impairment loss recognized forms part of the 
carrying amount of the investment. Any reversal of that impairment loss is recognized in accordance with IAS 36 to the extent that the 
recoverable amount of the investment subsequently increases.

The Entity discontinues the use of the equity method from the date when the investment ceases to be an associate or a joint venture, 
or when the investment is classified as held for sale. When the Entity retains an interest in the former associate or joint venture and the 
retained interest is a financial asset, the Entity measures the retained interest at fair value at that date and the fair value is regarded 
as its fair value on initial recognition in accordance with IAS 39. 

The difference between the carrying amount of the associate or joint venture at the date the equity method was discontinued, and the 
fair value of any retained interest and any proceeds from disposing of a part interest in the associate or joint venture is included in the 
determination of the gain or loss on disposal of the associate or joint venture. 

In addition, the Entity accounts for all amounts previously recognized in other comprehensive income in relation to that associate or 
joint venture on the same basis as would be required if that associate or joint venture had directly disposed of the related assets or 
liabilities. Therefore, if a gain or loss previously recognized in other comprehensive income by that associate or joint venture would be 
reclassified to profit or loss on the disposal of the related assets or liabilities, the Entity reclassifies the gain or loss from equity to profit 
or loss (as a reclassification adjustment) when the equity method is discontinued.

The Entity continues to use the equity method when an investment in an associate becomes an investment in a joint venture or an investment 
in a joint venture becomes an investment in an associate. There is no remeasurement to fair value upon such changes in ownership interests.

When the Entity reduces its ownership interest in an associate or a joint venture but the Entity continues to use the equity method, 
the Entity reclassifies to profit or loss the proportion of the gain or loss that had previously been recognized in other comprehensive 
income relating to that reduction in ownership interest if that gain or loss would be reclassified to profit or loss on the disposal of the 
related assets or liabilities.

When a group entity transacts with an associate or a joint venture of the Entity, profits and losses resulting from the transactions with 
the associate or joint venture are recognized in the Entity’s consolidated financial statements only to the extent of interests in the 
associate or joint venture that are not related to the Entity.

n. Leasing

Leases are classified as finance leases whenever the terms of the lease transfer substantially all the risks and rewards of ownership to 
the lessee. All other leases are classified as operating leases.

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Assets held under finance leases are initially recognized as assets of the Entity at their fair value at the inception of the lease or, if 
lower, at the present value of the minimum lease payments. The corresponding liability to the lessor is included in the consolidated 
statements of financial position as a finance lease obligation.

Lease payments are apportioned between finance expenses and reduction of the lease obligation so as to achieve a constant rate of 
interest on the remaining balance of the liability. Finance expenses are recognized immediately in profit or loss.

Payments for leases of operating leases are charged to income using the straight-line method, during the term corresponding to the lease.

Lessors of leased properties require deposits equivalent guarantee of 1 to 2 months’ rent. The deposits are classified as noncurrent.

o. Foreign currency transactions

In order to consolidate the financial statements of foreign operations carried out independently from the Entity (located in Argentina, 
Uruguay, Chile, Colombia, Brazil and Spain), which comprise 45%, 44% and 42% of consolidated net income and 52%, 31% and 25% of 
the total consolidated assets at December 31, 2018, 2017 and 2016, respectively, companies apply the policies followed by the Entity.

The financial statements of consolidating foreign operations are converted to the reporting currency by initially identifying whether or 
not the functional and recording currency of foreign operations is different, and subsequently converting the functional currency to the 
reporting currency. The functional currency is equal to recording currency of foreign operations, but different to the reporting currency. 

In order to convert the financial statements of subsidiaries resident abroad from the functional currency to the reporting currency at 
the reporting date, the following steps are carried out:

-  Assets and liabilities, both monetary and non-monetary, are converted at the closing exchange rates in effect at the reporting date 

- 

of each consolidated statements of financial position.
Income, cost and expense items of the consolidated statements of income are converted at the average exchange rates for the 
period, unless those exchange rates will fluctuate significantly over the year, in which case operations are converted at the exchange 
rates prevailing at the date on which the related operations were carried out.

-  All conversion differences are recognized as a separate component under stockholders’ equity and form part of other comprehensive 

income items.

p. Employee benefits

Retirement benefits costs from termination benefits 

Payments  to  defined  contribution  retirement  benefit  plans  are  recognized  as  an  expense  when  employees  have  rendered  service 
entitling them to the contributions.

The  defined  benefit  plan  includes  retirement.  The  other  benefits  correspond  to  the  legal  seniority  premium  in  Mexico.  Its  cost  is 
determined using the projected unit credit method, with actuarial valuations that are made at the end of each reporting period. 

Remeasurement, comprising actuarial gains and losses, the effect of the changes to the asset ceiling (if applicable) and the return on 
plan assets (excluding interest), is reflected immediately in the statement of financial position with a charge or credit recognized in 
other comprehensive income in the period in which they occur. 

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Remeasurement recognized in other comprehensive income is reflected immediately in retained earnings and will not be reclassified to 
profit or loss. Past service cost is recognized in profit or loss in the period of a plan amendment. Net interest is calculated by applying 
the discount rate at the beginning of the period to the net defined benefit liability or asset.

A liability for a termination benefit is recognized at the earlier of when the entity can no longer withdraw the offer of the termination 
benefit and when the entity recognizes any related restructuring costs.

Short-term employee benefits

A liability is recognized for benefits accruing to employees in respect of wages and salaries, annual leave and sick leave in the period 
the related service is rendered at the undiscounted amount of the benefits expected to be paid in exchange for that service.

Liabilities recognized in respect of short-term employee benefits are measured at the undiscounted amount of the benefits expected 
to be paid in exchange for the related service.

Statutory employee profit sharing (PTU)

As result of the PTU is recorded in the results of the year in which it is incurred and is presented in other expenses and other income. 

As result of the 2014 Income Tax Law, as of December 31, 2018, 2017 and 2016, PTU is determined based on taxable income, according 
to Section I of Article 9 of the that Law.

q. Income taxes    

The income tax expense represents the sum of the tax currently payable and deferred tax.

1.  Current tax

  Current income tax (ISR) is recognized in the results of the year in which is incurred.

2.  Deferred income tax  

  Deferred tax is recognized on temporary differences between the carrying amounts of assets and liabilities in the consolidated 
financial statements and the corresponding tax bases used in the computation of taxable profit. Deferred tax liabilities are generally 
recognized  for  all  taxable  temporary  differences.  Deferred  tax  assets  are  generally  recognized  for  all  deductible  temporary 
differences  to  the  extent  that  it  is  probable  that  taxable  profits  will  be  available  against  which  those  deductible  temporary 
differences can be utilized. Such deferred tax assets and liabilities are not recognized if the temporary difference arises from the 
initial recognition (other than in a business combination) of assets and liabilities in a transaction that affects neither the taxable 
profit nor the accounting profit. 

  Deferred tax liabilities are recognized for taxable temporary differences associated with investments in subsidiaries and associates, 
and interests in joint ventures, except where the Entity is able to control the reversal of the temporary difference and it is probable that 
the temporary difference will not reverse in the foreseeable future. Deferred tax assets arising from deductible temporary differences 
associated with such investments and interests are only recognized to the extent that it is probable that there will be sufficient taxable 
profits against which to utilize the benefits of the temporary differences and they are expected to reverse in the foreseeable future.

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  The carrying amount of deferred tax assets is reviewed at the end of each reporting period and reduced to the extent that it is no 

longer probable that sufficient taxable profits will be available to allow all or part of the asset to be recovered.

  Deferred tax liabilities and assets are measured at the tax rates that are expected to apply in the period in which the liability is 
settled or the asset realized, based on tax rates (and tax laws) that have been enacted or substantively enacted by the end of the 
reporting period.

  The measurement of deferred tax liabilities and assets reflects the tax consequences that would follow from the manner in which 

the Entity expects, at the end of the reporting period, to recover or settle the carrying amount of its assets and liabilities.

3.  Current and deferred tax for the year

  Current and deferred tax are recognized in profit or loss, except when they relate to items that are recognized in other comprehensive 
income  or  directly  in  equity,  in  which  case,  the  current  and  deferred  tax  are  also  recognized  in  other  comprehensive  income  or 
directly in equity respectively. 

  Where current tax or deferred tax arises from the initial accounting for a business combination, the tax effect is included in the 

accounting for the business combination.

r. Provisions

Provisions are recorded when the Entity has a present obligation (be it legal or assumed) as a result of a past event, and it is probable 
that the Entity will have to settle the obligation and it is possible to prepare a reliable estimation of the total amount.

The amount recognized as a provision is the best estimate of the consideration required to settle the present obligation at the end of 
the reporting period, taking into account the risks and uncertainties surrounding the obligation. 

When a provision is measured using the cash flows estimated to settle the present obligation, its carrying amount is the present value 
of those cash flow. 

When some or all of the economic benefits required to settle a provision are expected to be recovered by a third party, a receivable is 
recognized as an asset if it is virtually certain that reimbursement will be received and the amount of the receivable can be measured reliably. 
Provisions are classified as current or non-current based on the estimated period of time estimated for settling the related obligations. 

Contingent liabilities acquired as part of a business combination

Contingent  liabilities  acquired  in  a  business  combination  are  initially  measured  at  fair  value  at  the  acquisition  date.  At  the  end  of 
subsequent  reporting  periods,  such  contingent  liabilities  are  measured  at  the  higher  of  the  amount  that  would  be  recognized  in 
accordance with IAS 37 and the amount initially recognized less cumulative amortization recognized in accordance with IFRS 15.

s. Financial liabilities and equity instruments  

1.  Classification as debt or equity

  Debt and / or equity instruments are classified as financial liabilities or as capital in accordance with the substance of the contractual 

agreement and the definitions of liabilities and capital.

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2.  Financial liabilities

  Financial liabilities are classified as either financial liabilities ‘at FVTPL’ or ‘other financial liabilities’.

3.  Other financial liabilities

  Other financial liabilities (including borrowings and trade and other payables) are subsequently measured at amortized cost using 

the effective interest method. 

  The effective interest method is a method of calculating the amortized cost of a financial liability and of allocating interest expense over 
the relevant period. The effective interest rate is the rate that exactly discounts estimated future cash payments (including all fees and 
points paid or received that form an integral part of the effective interest rate, transaction costs and other premiums or discounts) through 
the expected life of the financial liability, or (where appropriate) a shorter period, to the net carrying amount on initial recognition.

4.  Derecognition of financial liabilities

  The Entity derecognizes financial liabilities when, and only when, the Entity’s obligations are discharged, cancelled or have expired. 
The  difference  between  the  carrying  amount  of  the  financial  liability  derecognized  and  the  consideration  paid  and  payable  is 
recognized in profit or loss.

t. Derivative financial instruments

Alsea uses derivative financial instruments (DFI) known as forwards or swaps, in order to a) mitigate present and future risks of adverse 
fluctuations in exchange and interest rates, b) avoid distracting resources from its operations and the expansion plan, and c) have 
certainty over its future cash flows, which also helps to maintain a cost of debt strategy. 
DFI’s used are only held for economic hedge purposes, through which the Entity agrees to the trade cash flows at future fixed dates, at 
the nominal or reference value, and they are valued at fair value.

Embedded derivatives: The Entity reviews all signed contracts to identify the existence of embedded derivatives. Identified embedded 
derivatives are subject to evaluation to determine whether or not they comply with the provisions of the applicable regulations; if so, 
they are separated from the host contract and are valued at fair value. If an embedded derivative is classified as trading instruments, 
changes in their fair value are recognized in income for the period.

Changes in the fair value of embedded derivatives designated for hedging recognize in based on the type of hedging: (1) when they 
relate  to  fair  value  hedges,  fluctuations  in  the  embedded  derivative  and  in  the  hedged  item  they  are  valued  at  fair  value  and  are 
recorded in income; (2) when they relate to cash flows hedges, the effective portion of the embedded derivative is temporarily recorded 
under  other  comprehensive  income,  and  it  is  recycled  to  income  when  the  hedged  item  affects  results.  The  ineffective  portion  is 
immediately recorded in income.

Strategy for contracting DFI’s: Every month, the Corporate Finance Director’s office must define the price levels at which the 
Corporate  Treasury  must  operate  the  different  hedging  instruments.  Under  no  circumstances  should  amounts  above  the  monthly 
resource requirements be operated, thus ensuring that operations are always carried out for hedging and not for speculation purposes.  
Given the variety of derivative instruments available to hedge risks, Management is empowered to define the operations for which such 
instruments are to be contracted, provided they are held for hedging and not for speculative purposes.

127

 
Processes and authorization levels: The Corporate Treasury Manager must quantify and report to the Financial Director the monthly 
requirements of operating resources. The Corporate Financial Director may operate at his discretion up to 50% of the needs for the resources 
being hedged, and the Administration and Financial Management may cover up to 75% of the exposure risk. Under no circumstances may 
amounts above the limits authorized by the Entity’s General Management be operated, in order to ensure that operations are always for 
hedging and not for speculation purposes. The foregoing is applicable to interest rates with respect to the amount of debt contracted at 
variable rates and the exchange rate with respect to currency requirements. If it becomes necessary to sell positions for the purpose of 
making a profit and/or incurring a “stop loss”, the Administration and Finance Director must first authorize the operation.

Internal control processes: With the assistance of the Corporate Treasury Manager, the Corporate Financial Director must issue 
a report the following working day, specifying the Entity’s resource requirements for the period and the percentage covered by the 
Administration and Financial Manager. Every month, the Corporate Treasury Manager will provide the Accounting department with 
the necessary documentation to properly record such operations. 

The  Administration  and  Finance  Director  will  submit  to  the  Corporate  Practices  Committee  a  quarterly  report  on  the  balance  of 
positions taken.

The actions to be taken in the event that the identified risks associated with exchange rate and interest rate fluctuations materialize, 
are to be carried out by the Internal Risk Management and Investment Committee, of which the Alsea General Director and the main 
Entity’s directors form part.

Main terms and conditions of the agreements: Operations with DFI’s are carried out under a master agreement on an ISDA 
(International Swap Dealers Association) form, which must be standardized and duly formalized by the legal representatives of the 
Entity and the financial institutions.

Margins, collateral and credit line policies: In certain cases, the Entity and the financial institutions have signed an agreement 
enclosed to the ISDA master agreement, which stipulates conditions that require them to offer guarantees for margin calls in the event 
that the mark-to-market value exceeds certain established credit limits.

The Entity has the policy of monitoring the volume of operations contracted with each institution, in order to avoid as much as possible 
margin calls and diversify its counterparty risks.

Identified risks are those related to variations in exchange rate and interest rate. Derivative instruments are contracted under the 
Entity’s policies and no risks are expected to occur that differ from the purpose for which those instruments are contracted.

Markets and counterparties: Derivative financial instruments are contracted in the local market under the over the counter (OTC) 
mode.  Following  are  the  financial  entities  that  are  eligible  to  close  operations  in  relation  to  the  Entity’s  risk  management:  BBVA 
Bancomer S.A., Banco Santander, S. A., Barclays Bank México S. A., UBS AG Actinver Casa De Bolsa, Banorte-Ixe, BTG Pactual, Citi, 
Credit Suisse, Grupo Bursátil Mexicano GBM Casa De Bolsa, HSBC Global Research, Interacciones Casa de Bolsa, Intercam Casa de 
Bolsa, Invex, Itau BBA, Monex Casa de Bolsa, UBS Investment Research, Grupo Financiero BX+, and Vector Casa de Bolsa.

The Corporate Financial Director is empowered to select other participants, provided that they are regulated institutions authorized to 
carry out this type of operations, and that they can offer the guarantees required by the Entity.

Hedge accounting: DFI’s are initially recorded at their fair value, which is represented by the transaction cost. After initial recognition, 
DFI’s are valued at each reporting period at their fair value and changes in such value are recognized in the consolidated statements 
of income, except if those derivative instruments have been formally designated as and they meet the requirements to be considered 
hedge instruments associated to a hedge relation.

128

 
Polices for designating calculation and valuation agents: The fair value of DFIs is reviewed monthly. The calculation or valuation 
agent used is the same counterparty or financial entity with whom the instrument is contracted, who is asked to issue the respective 
reports at the month-end closing dates specified by the Entity.

Likewise, as established in the master agreements (ISDA) that cover derivative financial operations, the respective calculations and 
valuations are presented in the quarterly report. The designated calculation agents are the corresponding counterparties. Nevertheless, 
the Entity validates all calculations and valuations received by each counterparty.

u. Revenue recognition

The Entity recognizes income from the following sources:
Sale of goods
Provision of services
Royalties

Sale of goods
Beverages and food sold by Alsea are transferred to the customer at the time they are delivered and/or consumed by them. For all sales 
of goods, the payment method is cash and is recorded at the time they are delivered to the customer.

Provision of services
The income is recognized according to the percentage of termination. Every month the Entity receives from the clients a fixed agreed 
payment and the recording is made when the services have been accrued and generally accepted in time.

Royalties
Revenue  from  royalties  is  based  on  a  fixed  percentage  on  sales  of  subfranchises.  Alsea  has  two  revenues  from  the  sale  of  the 
subfranchises. At the beginning of the contract, the subfranchisee pays an amount depending on the franchise, which is recorded as 
income in the period of the duration of the contract. The other royalties are through a fixed monthly fee.

4. Critical accounting judgments and key sources for estimating uncertainties

In the application of the Entity’s accounting policies, which are described in Note 3, the Entity’s management is required to make certain 
judgments,  estimates  and  assumptions  about  the  carrying  amounts  of  assets  and  liabilities  that  are  not  readily  apparent  from  other 
sources. The estimates and assumptions are based on historical experience and other factors that are considered to be relevant. Actual 
results may differ from these estimates.

Estimations and assumptions are reviewed on a regular basis. Changes to the accounting estimations are recognized in the period in which 
changes are made, or in future periods if the changes affect the current period and other subsequent periods.

a. Critical judgments for applying the accounting policies

There  are  critical  judgments,  apart  from  those  involving  estimations,  that  the  Entity’s  management  has  made  in  the  process  of 
applying  the  Entity´s  accounting  policies  and  that  have  the  most  significant  effect  on  the  amounts  recognized  in  the  consolidated 
financial statements.

129

 
Control over Food Service Project, S.L. (Zena Group) and sale option of the non-controlling interest 

Note 15 mentions that Grupo Zena is a subsidiary of Alsea, over which it owns 66.24%. Based on the contractual agreements between the 
Entity and other investors, Alsea has the power to appoint and dismiss the majority of the members of the board of directors, executive 
committee and management positions of Grupo Zena, which have the power to direct the activities of the Zena Group. Therefore, the Entity’s 
management concluded that Alsea has the ability to direct the relevant activities of Grupo Zena and therefore has control over that entity.

Similarly, Grupo Zena has the right to sell Alsea its uncontrolled participation (put option). The sale option may be exercised no later 
than April 19, 2019, in accordance with the addendum to the shareholder’s agreement dated December 27, 2018.

Alsea’s management has calculated the financial liability derived from the contractual requirements in effect at the purchase option 
date,  as  well  as  the  current  value  of  the  financial  liability  according  to  the  requirements  of  IAS  32.  Details  of  this  liability  can  be 
consulted in Note 19.

Control over Operadora de Franquicias Alsea, S.A. de C.V. (OFA)

Based on the contractual agreements signed by the Entity and other investors, the Entity is empowered to appoint and remove most 
of the members of the board of directors of OFA, which has the power to control the relevant operations of OFA. Therefore, the 
Entity’s management concluded that the Entity has the capacity to unilaterally control the relevant activities of OFA and therefore it 
has control over OFA.

Certain significant decisions, including the following are subject to the unanimous consent of the two stockholders: 1) the approval or modification 
of the budget of the year, and 2) changes to the development schedule, which do not modify the Entity’s control over the subsidiary.

b. Key sources of estimation uncertainty

The  following  are  the  key  assumptions  concerning  the  future,  and  other  key  sources  of  estimation  uncertainty  at  the  end  of  the 
reporting period, that have a significant risk of causing a material adjustment to the carrying amounts of assets and liabilities within 
the next financial year.

1.  Impairment of long-lived assets

  The Entity annually evaluates whether or not there is indication of impairment in long-lived assets and calculates the recoverable 
amount when indicators are present. Impairment occurs when the net carrying value of a long-lived asset exceeds its recoverable 
amount, which is the higher of the fair value of the asset less costs to sell and the value in-use of the asset. Calculation of the value 
in-use is based on the discounted cash flow model, using the Entity’s projections of its operating results for the near future. 

  The recoverable amount of long-lived assets is subject to uncertainties inherent to the preparation of projections and the discount 

rate used for the calculation.

2.  Useful life of store equipment, leasehold improvements and property

  Fixed assets acquired separately are recognized at cost less accumulated depreciation and amortization and accrued losses for 
impairment. Depreciation is calculated based the straight-line method over the estimated useful life of assets. The estimated useful 
life and the depreciation method are reviewed at the end of each reporting period, and the effect of any changes in the estimation 
recorded is recognized prospectively.

130

3.  Income tax valuation

  The Entity recognizes net future tax benefits associated with deferred income tax assets based on the probability that future taxable 
income will be generated against which the deferred income tax assets can be utilized. Evaluating the recoverability of deferred 
income tax assets requires the Entity to prepare significant estimates related to the possibility of generating future taxable income. 

  Future taxable income estimates are based on projected cash flows from the Entity’s operations and the application of the 

existing tax laws in Mexico. 

  The Entity’s capacity to realize the net deferred tax assets recorded at any reporting date could be negatively affected to the extent 
that future cash flows and taxable income differ significantly from the Entity’s estimates. Additionally, future changes in Mexico’s 
tax laws could limit the capacity to obtain tax deductions in future periods.

4.  Intangible assets

  The period and amortization method of an intangible asset with a defined life is reviewed at a minimum at each reporting date. 

  Changes to the expected useful life or the expected pattern of consumption of future economic benefits are made changing the 
period  or  amortization  method,  as  the  case  may  be,  and  are  treated  as  changes  in  the  accounting  estimations.  Amortization 
expenses of an intangible asset with a definite useful life are recorded in income under the expense caption in accordance with the 
function of the intangible asset.

5.  Fair value measurements and valuation processes

  Some of the Entity’s assets and liabilities are measured at fair value for financial reporting purposes. The Entity’s Board of Directors 
has set up a valuation committee, which is headed up by the Entity’s Financial Director, to determine the appropriate valuation 
techniques and inputs for fair value measurements.

In estimating the fair value of an asset or liability, the Entity uses market-observable data to the extent it is available. When level 1 
inputs are not available, the Entity engages third party qualified appraisers to perform the valuation. 

  The valuation committee works closely with the qualified external appraiser to establish the appropriate valuation techniques and 
inputs to the model. Every three months, the Financial Director reports the findings of the valuation committee to the Entity’s board 
of directors to explain the causes of fluctuations in the fair value of assets and liabilities.

Information about the valuation techniques and inputs used in the determining the fair value of various assets and liabilities are 
disclosed Note 22 i.

6.  Contingencies

  Given  their  nature,  contingencies  are  only  resolved  when  one  or  more  future  events  occur  or  cease  to  occur.  The  evaluation  of 

contingencies inherently includes the use of significant judgment and estimations of the outcomes of future events.

131

 
 
5. Non-monetary transactions

The  Entity  carried  out  the  following  activities  which  did  not  generate  or  utilize  cash,  for  which  reason,  they  are  not  shown  in  the 
consolidated statements of cash flows:

As discussed in Note 19, Grupo Zena has the option of selling the noncontrolling interest of Alsea. On October 30, 2018, Alsea and the 
investors  of  Grupo  Zena  signed  a  new  agreement  for  purchase  and  sale  options,  termination  of  the  stockholders’  agreement  and  a 
commitment to enter into a new stockholders’ agreement, which was ratified on December 27, 2018, stipulating the termination of the 
original stockholders’ agreement and the formalization of this new agreement, whereby Grupo Zena has the right to sell to Alsea its 
noncontrolling interest in other investors for 21.06% of the equity of Grupo Zena, the net amount between termination of the original 
agreement and recognition of the new right was recorded net in the consolidated statement of changes in stockholders’ equity under 
Reserve for purchase of noncontrolling interest, in the amount of $659,252.

6. Cash and cash equivalents

For the purpose of the consolidated statements of cash flows, the cash and cash equivalents caption includes cash, banks and investments 
in money market instruments. The cash and cash equivalents balance included in the consolidated statements of financial position and the 
consolidated statements of cash flows at December 31, 2018, 2017 and 2016 is comprised as follows:

Cash
Investments with original maturities of under three months

Total cash and cash equivalents 

$

$

2018
1,769,871
217,986
1,987,857

$

$

2017
1,453,537
86,866
1,540,403

$

$

2016
1,878,770
669,072
2,547,842

The Entity maintains its cash and cash equivalents with accepted financial entities and it has not historically experienced losses due to credit 
risk concentration.

7. Customers, net 

The accounts receivable from customers disclosed in the consolidated statements of financial position are classified as loans and accounts 
receivable and therefore they are valued at their amortized cost. 

At December 31, 2018, 2017 and 2016, the customer balance is comprised as follows: 

Franchises
Credit card
Other

Allowance for doubtful accounts (1)

$

$

2018
241,825
10,897
658,565
911,287
(97,255)
814,032

$

$

2017
247,118
304,419
530,920
1,082,457
(162,193)
920,264

$

$

2016
315,864
105,115
419,059
840,038
(131,658)
708,380

132

Accounts receivable

The average credit term for the sale of food, beverages, containers, packaging, royalties and other items to owners of sub-franchises is 
from 8-30 days. Starting from the day next dates of the contractual maturity are generated interests on the defeated balance at moment 
of settlement. The rate comprises the Mexican Interbank Equilibrium Rate (TIIE) plus 5 points and is multiplied by 2. 

The Entity has chosen to consider probabilities of default for each bucket of delay, as well as estimated recovery rates based on the internal 
recovery  information  of  its  accounts  receivable  in  the  one-year  window,  derived  from  this,  the  Entity  records  100%  of  the  significant 
customers, given their legal status and does not apply the severity of loss since it does not have high expectations of recovery.

The  reserve  is  then  composed  of  the  part  of  the  general  and  significant  customers  which  follows  a  procedure  of  credit  losses  expected 
according to the provisions of the standard. Additionally, it incorporates a criterion to be followed, either quantitative or qualitative, to consider 
a significant increase in the credit risk of the account receivable and follow up to prepare the estimate of its reserves on a quarterly basis.

Before accepting any new client, the Entity uses an external credit rating system to evaluate the credit quality of the potential client and 
defines the credit limits per client.

As mentioned in Note 2b, for the determination of the estimation of doubtful accounts, the Entity performs an analysis of balances seniority 
per  client  and  is  assigned  based  on  the  experience  an  estimation  percentage.  This  first  analysis  gives  an  indication  of  deterioration; 
subsequently, an analysis of the financial situation of all the included clients is carried out to determine which are the accounts that present 
an impairment according to the expected credit loss model and on these the corresponding estimate is recorded.

Following is the aging of past due but unimpaired accounts receivable:

15-60 days
60-90 days
More than 90 days
Total
Average time overdue (days)

$

$

2018
95,469
24,213
123,622
243,304
59

$

$

2017
13,371
13,044
153,900
180,315
95

$

$

2016
29,052
6,126
129,561
164,739
93

The concentration of credit risk is limited because the balance is composed of franchisees which are supported or controlled by a service 
contract and / or master franchise; likewise consists of balances with from financial institutions cards, which are recovered within from 15 days.

8. Inventories, net

At December 31, 2018, 2017 and 2016, inventories are as follows:

Food and beverages
Containers and packaging
Other (1)
Obsolescence allowance

Total

(1) In others are concepts such as toys, uniforms, cleaning utensils, kitchen appliances and souvenirs.

$

$

2018
1,727,214
101,768
299,203
(7,977)
2,120,208

$

$

2017
1,869,134
65,759
82,591
(7,705)
2,009,779

$

$

2016
1,383,029
55,001
145,237
(7,904)
1,575,363

133

Inventories recognized under cost of sales for inventory consumption in the period related to continuous operations totaled $14,187,508, 
$12,923,189 and $11,779,630 for the years ended December 31, 2018, 2017 and 2016, respectively. 

9. Advance payments

Advance payments were made for the acquisition of: Advance payments were made for the acquisition of:

Insurance and other services
Inventories
Lease of locales

Total

$

$

2018
153,978
207,633
43,358
404,969

$

$

2017
288,458
91,029
32,076
411,563

$

$

2016
287,426
80,529
34,235
402,190

10. Store equipment, leasehold improvements and property, net

Store equipment, leasehold improvements and properties are as follows:

Leasehold 
improvements

Transportation 
equipment

Computer 
equipment

Production 
equipment

Office furniture 
and equipment

Capital 
lease
288,428 $ 

Cost

Balance at January 1, 2016

Acquisitions
Business acquisition
Disposals
Adjustment for currency  conversion

Balance as of December 31, 2016

Acquisitions
Reclassified of financial leases
Disposals
Adjustment for currency conversion

Balance as of December 31, 2017

Acquisitions
Business acquisitions
Reclassified of financial leases
Disposals
Restatement
Adjustment for currency conversion

Buildings
$  806,305 $ 
13,795
37,360
(1,712)
11,545
867,293
152,336
(89,873)
(29,910)
17,096
916,942
20,574
22,466
-
(3,864)
-
(9,030)

Store 
equipment
5,020,400 $ 
1,198,304
28,963
(182,068)
260,565
6,326,164
1,828,314
-
(198,285)
46,570
8,002,763
1,444,910
1,325,362
-
(292,142)
442,442
(506,850)

6,994,828 $ 
1,481,780
26,726
(289,267)
463,430
8,677,497
2,649,953
(58,867)
(357,784)
92,533
11,003,332
1,637,413
4,664,288
-
(806,468)
652,277
(817,171)
16,333,671 $ 

-
-
-
-
288,428
-
-
-
-
288,428
-
-
-
(5,569)
-
-

188,403 $ 
55,179
113
(38,362)
8,306
213,639
54,260
-
(34,583)
4,136
237,452
59,699
-
-
(20,931)
2,696
(9,016)

728,580 $ 
157,539
554
(55,780)
50,196
881,089
207,480
-
(51,942)
17,388
1,054,015
179,854
166,143
-
(79,828)
12,192
(61,474)

974,667 $ 

14,795
-
-
(11)
989,451
29,461
-
(9,645)
-
1,009,267
105,192
-
-
(126,940)
-
-

Construction 
Total
in process
1,387,325 $  16,697,700
4,048,244
1,093,240
107,755
-
(584,845)
-
857,477
26,442
21,126,331
2,507,007
4,695,671
(365,730)
(148,740)
-
(727,443)
-
200,704
-
25,146,523
2,141,277
4,253,226
734,877
6,200,973
22,714
-
-
(1,785,181)
(328,265)
7,787
1,124,889
(1,567,918)
(141,614)
2,436,776 $  33,372,512

308,764 $ 
33,612
14,039
(17,656)
37,004
375,763
139,597
-
(45,294)
22,981
493,047
70,707
-
-
(121,174)
7,495
(22,763)
427,312 $ 

Balance as of December 31, 2018

$  947,088 $  10,416,485 $ 

282,859 $ 

269,900 $  1,270,902 $ 

987,519 $ 

134

Transportation 
equipment

Computer 
equipment

Production 
equipment

Office furniture 
and equipment

Construction 
in process

Depreciation 

Buildings

Store 
equipment

Leasehold 
improvements

$ 

Balance at January 1, 2016

Charge for depreciation for the year
Adjustment for currency conversion
Disposals

Balance as of December 31, 2016

Charge for depreciation for the year
Reclassified as held for sale 
Adjustment for currency conversion
Disposals

Balance as of December 31, 2017

Charge for depreciation for the year
Business acquisitions
Reclassified as held for sale 
Disposals
Restatement
Adjustment for currency conversion

Balance as of December 31, 2018

$ 

93,614 $ 
4,115
904
-
98,633
49,040
(41,628)
7,364
(15,522)
97,887
7,381
12,597
-
(2,276)
-
(1,670)
113,919 $ 

1,892,519 $ 
783,655
156,143
(148,666)
2,683,651
902,852
-
69,706
(169,725)
3,486,484
1,118,145
781,075
-
(256,816)
205,740
(200,931)
5,133,697 $ 

2,414,312 $ 
958,511
229,462
(286,532)
3,315,753
1,131,063
(19,876)
67,637
(266,354)
4,228,223
1,235,739
2,564,125
-
(774,794)
324,183
(338,264)
7,239,212 $ 

Capital 
lease
9,527 $ 

13,061
-
-
22,588
12,624
-
-
-
35,212
12,422
-
-
(1,804)
-
-

45,830 $ 

97,855 $ 
35,639
3,240
(36,610)
100,124
39,257
-
1,255
(25,870)
114,766
45,978
-
-
(23,836)
2,220
(5,489)
133,639 $ 

415,759 $ 
142,494
38,240
(57,654)
538,839
160,583
-
15,223
(42,555)
672,090
172,107
135,204
-
(69,284)
5,879
(41,723)
874,273 $ 

564,215 $ 
23,946
23
(737)
587,447
36,848
-
-
(5,074)
619,221
48,079
-
-
(109,575)
-
-

557,725 $ 

72,123 $ 
28,253
22,497
(17,022)
105,851
36,182
-
13,696
(35,568)
120,161
38,010
-
-
(42,944)
4,576
(12,811)
106,992 $ 

Total
5,559,924
- $ 
1,989,674
-
450,509
-
(547,221)
-
7,452,886
-
2,368,449
-
(61,504)
-
174,881
-
(560,668)
-
9,374,044
-
2,677,861
-
3,493,001
-
-
-
(1,281,329)
-
542,598
-
-
(600,888)
- $  14,205,287

Net cost

Balance as of December 31, 2016 
Balance as of December 31, 2017
Balance as of December 31, 2018

$  768,660 $ 
$  819,055 $ 
$  833,169 $ 

3,642,513 $ 
4,516,279 $ 
5,282,788 $ 

5,361,744 $ 
6,775,109 $ 
9,686,781 $ 

265,840 $ 
253,216 $ 
237,029 $ 

113,515 $ 
122,686 $ 
136,261 $ 

342,250 $ 
381,925 $ 
396,629 $ 

402,004 $ 
390,046 $ 
429,794 $ 

269,912 $  2,507,007 $  13,673,445
372,886 $ 
2,141,277 $  15,772,479
320,320 $  1,844,454 $  19,167,225

11. Intangible assets, net

Intangible assets are comprised as follows::

$

Cost

Balance at January 1, 2016

Acquisitions
Business acquisition
Adjustment for currency conversion
Disposals

Balance as of December 31, 2016

Acquisitions
Adjustment for currency conversion
Disposals
Impairment losses

Balance as of December 31, 2017

Acquisitions
Business acquisition
Adjustment for currency conversion
Disposals
Restatement

Balance as of December 31, 2018

$

Brand rights

Commissions for 
store opening

Franchise and use 
of locale rights

Licenses and 
developments

Goodwill

Total

7,913,902 $
201,442
245,156
90,006
(4,503)
8,446,003
93,578
35,585
(12,668)
-
8,562,498
83,689
125,986
(119,397)
(86,706)
107,519
8,673,589 $

369,989 $
6,829
-
14,810
(7,060)
384,568
-
3,551
(11,025)
-
377,094
839
162,944
(15,365)
(8,716)
8,796
525,592 $

1,036,350 $
139,489
-
5,519
(2,785)
1,178,573
216,519
(2,806)
(29,078)
-
1,363,208
173,840
-
(19,309)
(74,158)
-

1,443,581 $

714,600 $
203,238
-
38,493
(1,835)
954,496
201,619
25,001
(4,870)
-
1,176,246
98,561
344,635
(36,135)
(49,012)
-

6,881,265 $

-
-
-
-
6,881,265
-
-
-
(3,647)
6,877,618
-
10,561,055
-
-
-

1,534,295 $

17,438,673 $

16,916,106
550,998
245,156
148,828
(16,183)
17,844,905
511,716
61,331
(57,641)
(3,647)
18,356,664
356,929
11,194,620
(190,206)
(218,592)
116,315
29,615,730

135

 
Amortization 

Balance at January 1, 2016

Amortization
Adjustment for currency conversion
Disposals

Balance as of December 31, 2016

Amortization
Adjustment for currency conversion
Disposals

Balance as of December 31, 2017

Amortization
Business acquisition
Adjustment for currency conversion
Disposals
Restatement

Balance as of December 31, 2018

Balance as of December 31, 2016 

Net cost

Balance as of December 31, 2017

Balance as of December 31, 2018

$

$

$

$

$

Brand rights

Commissions for 
store opening

Franchise and use 
of locale rights

Licenses and 
developments

935,199 $
173,917
10,144
(37,901)
1,081,359
137,481
3,922
(4,689)
1,218,073
209,717
81,821
(19,724)
(48,545)
42,509
1,483,851 $

367,104 $
8,571
12,887
(7,390)
381,172
3,235
3,412
(10,761)
377,058
(421)
136,128
(15,081)
(8,608)
2

489,078 $

370,605 $
77,295
515
(3,477)
444,938
110,381
567
(21,867)
534,019
99,028
-
(7,387)
(28,369)
-

597,291 $

535,241 $
138,778
34,738
(3,610)
705,147
132,129
21,279
(6,000)
852,555
128,542
290,531
(20,506)
(45,396)
-

Goodwill

16,953 $

-
-
-
16,953
-
-
-
16,953
-
-
-
-
-

Total
2,225,102
398,561
58,284
(52,378)
2,629,569
383,226
29,180
(43,317)
2,998,658
436,866
508,480
(62,698)
(130,918)
42,511
3,792,899

1,205,726 $

16,953 $

7,364,644 $

3,396 $

733,635 $

249,349 $

6,864,312 $

15,215,336

7,344,425 $

7,189,738 $

36 $

36,514 $

829,189 $

846,290 $

323,691 $

6,860,665 $

15,358,006

328,569 $

17,421,720 $

25,822,831

12. Operating lease agreements

a. Operating leases

The real estate housing the majority of the stores of Alsea are leased from third parties. In general terms, lease agreements signed 
for the operations of the Entity’s establishments are for a term of between five and ten years, with fixed rates set in pesos. Lease 
payments are generally revised annually and they increase on the basis of inflation. Alsea considers that it depends on no specific lessor 
and there are no restrictions for the entity as a result of having signed such agreements.

136

 
Some of the Entity’s subsidiaries have signed operating leases for company vehicles and computer equipment.

In the event of breach of any of the lease agreements, the Entity is required to settle in advance all its obligations, including payments 
and penalties for early termination, and it must immediately return all vehicles to a location specified by the lessor.

The amounts of the lease payments derived from the operating leases related to the premises where the stores of the different Alsea 
brands are located are presented below.

Rental expense derived from operating lease agreements related to the real estate housing the stores of the different Alsea brands are as follows:

Minimum lease payments

b. Commitments non-cancellable operating leases

Less than a year
Between one and five years

c. Financial lease liabilities

$

$

2018
3,944,744

2018
4,598,153
24,731,869

$

$

2017
4,031,877

2017
2,845,064
11,524,706

$

$

2016
3,274,251

2016
1,924,672
8,662,305

From 2014, the Entity has entered into leases that qualify as finance in the Vips brand, which are recorded at present value of minimum lease 
payments or the market value of the property, whichever is less, and are amortized over the period of the lease renewals considering them.

Future minimum lease payments and the present value of the minimum lease payments are summarized below:

Less than a year
Between one and five years
More than five years

Less future finance charges
Minimum lease payments

Minimum payments of leases

2018

32,398
113,295
456,633
602,326
(311,152)
291,174

$

$

2017

32,398
115,009
490,185
637,592
(336,149)
301,443

$

$

2016

32,398
97,195
536,997
666,590
(358,956)
307,634

$

$

137

Less than a year
Between one and five years
More than five years
Present value of minimum lease payments
Included in the consolidated financial statements as:

Short-term financial liability
Long-term financial liability

Present value of minimum payments of leases

2018
6,799
23,898
260,477
291,174

6,799
284,375
291,174

$

$

$

$

2017
6,799
25,086
269,558
301,443

6,799
294,644
301,443

$

$

$

$

2016
6,799
20,398
280,437
307,634

6,799
300,835
307,634

$

$

$

$

13. Investment in subsidiaries

The Entity’s shareholding in the capital stock of its main subsidiaries is as follows:

Name of subsidiary

Principal activity

2018

2017

2016

Panadería y Alimentos para Food Service, S.A. de C.V. Distribution of Alsea brand foods

100.00% 100.00% 100.00%

Café Sirena, S. de R.L. de C.V.

Operator of the Starbucks brand in Mexico

100.00% 100.00% 100.00%

Operadora de Franquicias Alsea, S.A. de C.V. 

Operator of the Burger King brand in Mexico

80.00% 80.00% 80.00%

Operadora y Procesadora de Productos 

de Panificación, S.A. de C.V.

Operator of the Domino's Pizza brand in Mexico

100.00% 100.00% 100.00%

Gastrosur, S.A. de C.V.

Operator of the Chili’s Grill & Bar brand in Mexico

100.00% 100.00% 100.00%

Fast Food Sudamericana, S.A.

Operator of the Burger King brand in Argentina

100.00% 100.00% 100.00%

Fast Food Chile, S.A.

Operator of the Burger King brand in Chile

100.00% 100.00% 100.00%

Starbucks Coffee Argentina, S.R.L.

Operator of the Starbucks brand in Argentina

100.00% 100.00% 100.00%

Dominalco, S.A. (1)

Operator of the Domino’s Pizza brand in Colombia

-

-

93.30%

Servicios Múltiples Empresariales ACD, 

S.A. de C.V. (antes SOFOM E.N.R)

Operator  of  Factoring  and  Financial  Leasing  in 
Mexico

100.00% 100.00% 100.00%

Asian Bistro Colombia, S.A.S.

Asian Bistro Argentina, S.R.L.

Operator of the P.F. Chang's brand in Colombia

100.00% 100.00% 100.00%

Operator of the P.F. Chang's brand in Argentina

100.00% 100.00% 100.00%

Operadora Alsea en Colombia, S.A.

Operator of the Burger King brand in Colombia

94.94% 94.94% 94.94%

Asian Food, Ltda.

Operator of the P.F. Chang's brand in Chile

100.00% 100.00% 100.00%

Grupo Calpik, S.A.P.I. de C.V.

Operator of the California Pizza Kitchen 

brand in Mexico

100.00% 100.00% 100.00%

138

Name of subsidiary

Principal activity

2018

2017

2016

Especialista en Restaurantes de 

Comida Estilo Asiática, S.A. de C.V.

Distributor of foods and production materials 

100.00% 100.00% 100.00%

for the Alsea and related brands

Distribuidora e Importadora Alsea, S.A. de C.V.

Operator of Italianni's brand

Italcafé, S.A. de C.V.

Operator of Italianni's brand

Grupo Amigos de San Ángel, S.A. de C.V.

Operator of Italianni's brand

100.00% 100.00% 100.00%

100.00% 100.00% 100.00%

100.00% 100.00% 100.00%

Grupo Amigos de Torreón, S.A. de C.V.

Operator of the Starbucks brand in Chile

100.00% 100.00% 100.00%

Starbucks Coffee Chile, S.A. 

Distributor of food and supplies for Alsea

100.00% 100.00% 100.00%

 brands in Colombia

Distribuidora e Importadora Alsea Colombia, S.A.S. (1) Operator of the Starbucks brand in Colombia 

-

- 100.00%

Estrella Andina, S.A.S.

Operator of Vips brand

  70.00% 70.00% 70.00%

Operadora Vips, S. de R.L. de C.V.

Operator Brand Cheesecake Factory in Mexico

100.00% 100.00% 100.00%

OPQR, S.A. de C.V. 

Operator of Spain

100.00% 100.00% 100.00%

Food Service Project, S.L. (Grupo Zena) 

Operator of Chili’s Grill & Bar in Chile

66.24%

71.76% 71.76%

Gastrococina Sur, S.P.A.

Operator of Archie´s brand in Colombia

100.00% 100.00% 100.00%

Gastronomía Italiana en Colombia, S.A.S. (1)

Operator of the VIPS, VIPS Smart, Starbucks, GINOS, 

97.60% 97.60% 100.00%

Fridays and Wagamama brands in Spain

Sigla, S.A. (Grupo VIPS) (ver Nota 1a)

Operator of Starbucks brand in Uruguay

100.00%

-

Café Sirena Uruguay, S.A.

Operator of the Burger King and Domino’s Pizza 

100.00% 100.00%

Operadora GB Sur, S.A. de C.V.

brand in Mexico

Operadora de las marcas Vips y 

Domino’s Pizza en México

70.90% 70.90%

-

-

-

(1)  On July 19, 2017, the merger project between Distribuidora e Importadora Alsea Colombia, S.A.S. and Dominalco, S.A. as merged companies and designating as a merging company Gastronomía 

Italiana en Colombia, S.A.S. assuming the latter, all the rights and obligations of the merger.

14. Investment in shares of associated companies

At December 31, 2018, 2017 and 2016, the investment in shares of associated companies is comprised of the Entity’s direct interest in the 
capital stock of the companies listed below:

(%)

2018

2017

2016

Main operations

Interest in associated company

2018

2017

Operadora de Restaurantes AYB

Polanco, S.A. de C.V. (4)

30.00%

Grupo Axo, S.A.P.I. de C.V. (2) (3)

-

-

-

-

Operator  of  restaurants  of  the  EF  Entre  Fuegos 
brand and EF Entre Fuegos Elite Steak House that 
operates in Mexico

$

14,296

$

25.00%

Sales of prestigious brands of clothes and 
accessories in Mexico

-

$

-

-

2016

-

995,596

139

(%)

2018

2017

2016

Main operations

Interest in associated company

2018

2017

Blue Stripes Chile SPA (3)

Stripes Chile SPA (1)  (3)

Total

-

-

-

-

33.33%

Sales of prestigious brands of clothes and accessories 
in Chile

33.33%

Sales of prestigious brands of clothes and accessories 
in Chile

-

-

$

14,296

$

-

-

-

2016

9,717

30,662

$

1,035,975

Grupo Axo, S.A.P.I. de C.V. 

Blue Stripes Chile SPA (1) 

Stripes Chile SPA 

Total

(%)

Equity in results

2018

2017

2016

Main operations

2018

2017

2016

-

-

-

25.00%

25.00%

Sales of prestigious brands of clothes and 
accessories in Mexico

33.33%

33.33%

Sales of prestigious brands of clothes and 
accessories in Chile

33.33%

33.33%

Sales of prestigious brands of clothes and 
accessories in Chile

$

$

-

-

-

-

$

(3,487)

$

65,989

1,892

1,158

1,506

382

$

(437)

$

67,877

(1)  Stripes Chile SPA is a direct subsidiary of Grupo Axo together with another subsidiary of the Entity.

(2)  In 2016, Grupo Axo presents movements in its stockholders’ equity resulting from the acquisition of businesses, the option to purchase unincorporated interests in associates and hedging financial 

instruments for $37,438, which are presented in the Consolidated Statement of Changes in Stockholders’ Equity.

(3)  As mentioned in Note 1d, on October 19, 2017, Alsea concluded the process of selling the investment in an associate - Grupo Axo, S.A.P.I. de C.V. which generated a gain on sale of shares for $608,817, 

accounted for under other (income) expense in the consolidated statements of income.

(4)  On September 12, 2018, AFP Asesores de Franquicias, S.A. of C.V. (subsidiary of Alsea), signed an investment contract for $14,296 that represents 30% of the shareholding of Restaurant Operator AYB 

Polanco, S.A. of C.V., as of December 31, 2018, the associate has not formally commenced operations

Stripes Chile SPA

Total assets, liabilities, equity and profit and losses of the associated entity are as follows:

Current assets
Non-current assets
Current liabilities

$
$
$

2018
-
-
-

$
$
$

2017
-
-
-

$
$
$

2016
70,058
60,025
38,088

140

 
Income
Net profit for the period

Blue Stripes Chile SPA

$
$

2018
-
-

Total assets, liabilities, equity and profit and losses of the associated entity are as follows: 

Current assets
Non-current assets
Current liabilities

Income
Net profit for the period

Grupo Axo, S.A.P.I. de C.V.

$
$
$

$
$

2018
-
-
-

2018
-
-

The associated company’s total assets, liabilities and equity and its results are as follows: 

Current assets
Non-current assets
Current liabilities
Non-current liabilities

Revenues
Net (loss) profit for the period 

$
$
$
$

$
$

2018
-
-
-
-

2018

-
-

1/01/2017 to 
19/10/2017
87,228
3,474

2017
-
-
-

1/01/2017 to 
19/10/2017
98,874
5,677

2017
-
-
-
-

1/01/2017 to 
19/10/2017
5,769,233
(13,948)

$
$

$
$
$

$
$

$
$
$
$

$
$

$
$

$
$
$

$
$

$
$
$
$

$
$

2016
132,312
1,146

2016
40,512
33,548
44,906

2016
63,642
4,518

2016
3,656,612
3,182,682
2,168,965
2,927,493

2016

6,144,101
263,956

The reconciliation of the financial information summarized above regarding the carrying value of the interest in Grupo Axo is as follows: 

Net assets of the associated entity

Entity's interest in Grupo Axo 

Plus: goodwill

Carrying value of the Entity's interest in Grupo Axo

2018

2017

$

$

$

-

-

-

-

$

$

$

-

-

-

-

$

$

$

2016

1,742,836

435,709

559,887

995,596

141

15. Business combination

Subsidiaries acquired

Entity name

Sigla, S.A.

Archie’s Colombia, S.A.S.

Main activity

Operator of the VIPS, VIPS Smart, Starbucks, 
GINOS, Fridays and Wagamama brands in Spain
Operator of the Archie’s brand in Colombia

Acquisition 
date

December 27, 
2018
April 2016

Proportion of 
shares acquired 
(%)

Consideration 
transferred

100% $

11,411,369

100% $

293,027

The  following  transactions  classify  as  a  business  combination  and  have  been  recognized  by  utilizing  the  purchase  method  as  of  the 
acquisition date based on the following steps: 

i.  
ii. 

iii. 

Recognize and value the assets, liabilities and non-controlling interest. 
In a business combination performed by stages, the buyer revalues its equity in the acquired entity prior to the acquisition date at 
face value to recognize the resulting profit or loss, as the case may be in results.
Identify intangible assets and determine goodwill. 

Acquisition of Sigla

On December 27, 2018, the acquisition process was concluded for the majority stockholders and founders, led by the Arango family and 
ProA Capital Iberian Buyout Fund II, F.C.R., a Spanish company, whereby 100% of the common stock of the company known as Sigla, S.A., 
established under the laws of Spain and which, in conjunction with its subsidiaries is known as Grupo VIPS was acquired by Grupo Zena.

The consideration paid for the acquisition was €500 million after debt payable in cash (equivalent to MX $11,411,369).

The acquisition does not contemplate any contingent consideration. This transaction establishes a purchase and sale option for 12.70% of the 
share capital during the 7-year period as of the acquisition date, which was recorded under IFRS 9, Financial Instruments: Presentation (Note 19).

The following is an analysis of the preliminary allocation of the cost of acquisition over the values of the net assets acquired and that are 
in the measurement stage according to IFRS 3. Since it is in the measurement period, which is estimated which will end in December 2019, 
the preliminary amounts below are subject to change:

Concept
Current assets:

Cash and cash equivalents
Accounts receivable and other accounts receivable
Inventories

Long-term assets:

Store equipment and leasehold improvements
Intangible assets
Deferred income taxes

Current liabilities:

Accounts payable to suppliers and other accounts payable
Current maturities of long-term debt

December 31, 2018

$

413,716
431,694
369,541

2,707,972
125,085
457,679

(1,802,471)
(1,713)

142

Concept
Long-term liabilities:

Long-term debt
Deferred income taxes
Other long-term liabilities

Fair value of net assets acquired 

Total value of the consideration paid 

Goodwill

December 31, 2018

(1,688,337)
(12,198)
(150,654)
850,314

11,411,369

$

10,561,055

The  initial  recording  for  the  acquisition  of  Grupo  VIPS  was  only  provisionally  determined  at  the  end  of  the  period.  As  of  the  date  of 
termination of these consolidated financial statements, the necessary market valuations and other calculations have not been completed 
and therefore have been determined provisionally based on the best estimate of the administration.

The goodwill that arises from the acquisition of Grupo VIPS, derives from the paid consideration that included amounts related to the benefits of 
operating more than 400 establishments between corporate and franchisees, expecting a market growth with a development plan for the next 
five years in the market, likewise the adjacent benefits mainly income growth, synergies expected in the operation and in the purchase of inputs. 
These benefits are not recognized separately from goodwill because they do not meet the recognition criteria for identifiable intangible assets.

Net cash flows related to the acquisition of the subsidiary total $10,997,653, corresponding to the consideration paid in cash of $11,411,369, 
less cash and cash and cash equivalent balances acquired for $413,716.

If the acquisition had occurred at beginning of year, Alsea’s consolidated net profit for the period would have been $682,777 and revenues 
would have been $54,849,482. Acquisition expenses related to this transaction amounted to $54,172, which is shown within other expenses.

Acquisition of Archie’s

In  April  2016,  the  acquisition  of  100%  of  Archie’s  (described  in  Note  1)  was  completed,  the  final  price  of  the  consideration  paid  for 
the acquisition was $51,275,000,000 Colombian pesos (equivalent to $293,027), in an agreement between Alsea e Inversiones Vesubio 
Colombia, S.A.S. (previously Archie’s Colombia, S.A.S.).

The following is an analysis of the allocation of the acquisition cost over the fair values of the net assets acquired. Given that the total value of the 
consideration paid was equal to the fair value of the net assets acquired, there were no changes in the preliminary accounting of the acquisition.

Concept
Current assets:

Inventories

Non-current assets:

Store equipment and leasehold improvements
Intangible assets
Current liabilities:

Accounts payable to suppliers and other accounts
Taxes to pay

Fair value of net assets 
Total consideration paid
Goodwill

$

$

From the date of acquisition until December 31, 2016, Archie’s contributed $332,652 to sales and ($15,688) to net income.

March 2016

10,197

107,755
245,156

(68,764)
(1,317)
293,027
293,027
-

143

16. Goodwill

Assignment of goodwill to cash generating units  

In order to carry out impairment tests, goodwill was assigned to the following cash generating units::

Brand
Burger King 
Domino’s Pizza
Chili’s
Italianni’s
Vips
Starbucks Coffee
Foster’s Hollywood
La Vaca Argentina (1)
Il Tempietto (1)
Sigla, S.A. (ver Nota 15)
Cañas y Tapas

2018
1,336,967
1,078,622
26,614
785,816
3,058,697
368,513
198,598
-
-
10,561,055
6,838
17,421,720

$

$

$

$

2017
1,336,967
1,078,622
26,614
785,816
3,058,697
368,513
198,598
-
-
-
6,838
6,860,665

$

$

2016
1,336,967
1,078,622
26,614
785,816
3,058,697
368,513
198,598
3,270
377
-
6,838
6,864,312

(1) At December 31, 2017, the goodwill assigned to the La Vaca Argentina and Il Tempietto brands was impaired by $3,270 and $377, respectively.

As of December 31, 2018, 2017 and 2016, the studies carried out on the impairment tests concluded that the goodwill has no impairment, 
with the exception of the goodwill assigned to the brands mentioned in the previous paragraph.

144

17. Long-term debt

Long-term debt at December 31, 2018, 2017 and 2016 is comprised of unsecured loans, as shown below:

Bank
Sindicado
Sindicado
Sindicado
Scotiabank Inverlat, S.A.
Bank of América
Bank of América
Bank of Tokyo
Bank of Tokyo
Banco Nacional de Comercio 
Exterior S.N.C. (Bancomext)

Banco Santander, S.A.
Banco Nacional de México, S.A.
Scotiabank Inverlat, S.A.
Scotiabank Inverlat, S.A.
Scotiabank Inverlat, S.A.
Banco Santander, S.A.
Banco Santander, S.A.
Banco Santander, S.A.
Banco Santander, S.A.
Scotiabank Inverlat, S.A.
Scotiabank Inverlat, S.A.
BBVA Bancomer, S.A.
Banco Unión Argentina
Banco Unión Argentina
Banco Citibank Argentina
BBVA Francés
Banco HSBC, S.A.
Santander Chile, S.A.
BBVA Francés
Banco HSBC, S.A.
Banco Citibank
Banco Citibank Argentina
Banco Citibank Argentina
Santander Chile, S.A.
Santander Chile, S.A.
Helm Bank USA

Type of credit
Simple credit
Simple credit
Simple credit
Simple credit
Simple credit
Simple credit
Simple credit
Simple credit

Currency
Mexican pesos
Euros
Euros
Mexican pesos
Mexican pesos
Mexican pesos
Mexican pesos
Mexican pesos

Rate
Variable rate TIIE +1.25%
Variable rate Euribor +1.25%
1.89% (Fixed rate)
 Variable rate TIIE +0.97% 
Variable rate TIIE +1.19% 
6.11% (Fixed rate)
Variable rate TIIE +1.35% 
Variable rate TIIE +0.95% 

Maturity
2023
2023
2020
2019
2021
2019
2021
2021

$

Simple credit

Mexican pesos

Variable rate TIIE +1.32% 

Simple credit
Simple credit
Simple credit
Simple credit
Simple credit
Simple credit
Simple credit
Simple credit
Simple credit
Simple credit
Simple credit
Simple credit
Simple credit
Simple credit
Simple credit
Simple credit
Simple credit
Simple credit
Simple credit
Simple credit
Simple credit
Simple credit
Simple credit
Simple credit
Simple credit
Simple credit

Mexican pesos
Mexican pesos
Mexican pesos
Mexican pesos
Mexican pesos
Mexican pesos
Mexican pesos
Mexican pesos
Mexican pesos
Mexican pesos
Mexican pesos
Mexican pesos
Argentine pesos
Argentine pesos
Argentine pesos
Argentine pesos
Colombian pesos
Chilean pesos
Argentine pesos
Argentine pesos
Argentine pesos
Argentine pesos
Argentine pesos
Chilean pesos
Chilean pesos

Variable rate TIIE +1.00% 
 Variable rate TIIE +0.75% 
Variable rate TIIE +0.90%
Variable rate TIIE +0.80%
Variable rate TIIE +0.93%
Variable rate TIIE +1.00%
Variable rate TIIE +0.65%
Variable rate TIIE +0.50%
Variable rate TIIE +0.65%
Variable rate TIIE +0.45%
Variable rate TIIE +0.45%
Variable rate TIIE +1.00%
29% (Fixed rate)
29.25% (Fixed rate)
27% (Fixed rate)
22% (Fixed rate)
24.5% (Fixed rate)
4.02% (Fixed rate)
23.25% (Fixed rate)
29% (Fixed rate)
29.25% (Fixed rate)
29.50% (Fixed rate)
29.25% (Fixed rate)
3.6% (Fixed rate)
3.6% (Fixed rate)

Colombian pesos 12.29% (Variable rate DTF +5.30% )

2025

2021
2020
2019
2019
2021
2022
2019
2019
2019
2019
2019
2019
2019
2019
2017
2017
2017
2017
2018
2019
2019
2019
2018
2020
2018
2020

Less - current portion 
Long-term debt maturities

$

2018
3,681,937
9,712,018
-
-
-
1,000,000
-
-

1,661,002

152,893
-
-
-
400,000
285,369
200,000
120,000
130,000
200,000
200,000
400,000
19,466
27,253
-
-
-
-
-
106,157
107,079
71,628
-
151,880
-
-
18,626,682
(2,588,266)
16,038,416

$

$

2017
-
-
2,338,640
-
-
1,000,000
-
900,000

600,000

260,000
432,000
270,000
700,000
400,000
485,310
-
-
-
-
-
-
-
-
-
-
-
-
103,096
110,442
3,553
19,638
72,323
-
85,918
-
7,780,920
(1,087,466)
6,693,454

$

2016
-

2,274,063
1,957,553
1,884,000
1,000,000
996,078
-

866,400

796,267
430,770
-
-
-
-
-
-
-
-
-
-
-
-
303,355
146,200
97,740
83,696
-
-
-
-
-
-
-
14,922
10,851,044
(1,107,238)
9,743,806

145

$

Annual long-term debt maturities at December 31, 2018 are as follows:

Year
2021
2022
2023
2025

$

$

Amount
555,000
369,898
13,445,107
1,668,411
16,038,416

Bank loans include certain affirmative and negative covenants, such as maintaining certain financial ratios. At December 31, 2018, 2017 
and 2016, all such obligations have been duly met.

18. Debt instruments

In October 2017, the Entity placed of debt instruments worth $1,000,000 over 5 years as from the issuance date, maturing in September 2022. 
Those instruments will accrue interest at the 28-day TIIE rate plus 0.90 percentage points; and other debt instrument worth $2,000,000 over 
10 years as from the issue date, maturing in September 2027. Those instruments will accrue interest at a fixed rate of 8.85%.

In September 2016, the Entity made an advance payment for $2,500,400, considering accrued interest, of the stock certificate issued in 2013.

In March 2015, the Entity placed of debt instruments worth $3,000,000 over 5 years as from the issuance date, maturing in March 2020. 
Those instruments will accrue interest at the 28-day TIIE rate plus 1.10 percentage points; and other debt instrument worth $1,000,000 
over 10 years as from the issue date, maturing in March 2025. Those instruments will accrue interest at a fixed rate of 8.07%.

The balance at December 31, 2018, 2017 and 2016 amounts to $6,983,244, $6,980,452 and $3,988,845, respectively.

Year
2020
2022
2025
2027

$

$

Amount
2,983,244
1,000,000
1,000,000
2,000,000
6,983,244

19. Long-term liabilities, option to sell noncontrolling interest

In October 2014 the Entity acquired Grupo Zena; as a result, it has the right to sell to Alsea its noncontrolling interest for 28.24% in other investors, 
upon completion of the fourth year after the acquisition (original agreement). In compliance with IFRS 9, Financial Instruments, the present value of 
the estimated debt that will be liquidated at the time the sale option is exercised should be recognized in accordance with the clauses of the contract. 
The initial recognition of such debt is recognized as a supplemental equity account and every year its revaluation affects the result for the year.

On  October  30,  2018,  an  agreement  was  signed  for  purchase  and  sale  options,  termination  of  the  stockholders’  agreement  and  a 
commitment to sign a new stockholders’ agreement, ratified on December 27, 2018, whereby the following agreements were reached:

1. Terminate the original stockholders’ agreement and formalize this new agreement.
2. The minority stockholders invested €75 million in Grupo Zena, which resulted in the acquisition of 7.7% of the common stock of Grupo 

Zena by such minority stockholders.

146

3. Grupo Zena has the right to sell to Alsea its noncontrolling interest in other investors equal to 21.06%, in April 2019. In compliance with 
IFRS 9, Financial Instruments, the present value of the estimated debt that will be liquidated at the time the sale option is exercised 
should be recorded in accordance with the contract clauses. The net amount between termination of the agreement mentioned in 
the first point and recognition of the new right was recorded net in the consolidated statement of changes in stockholders’ equity 
under Reserve for purchase of noncontrolling interest, for the amount of $659,252.

4. In the new agreement Grupo Zena has the right to sell to Alsea 12.7% of its noncontrolling interest in other investors upon completion of the 
seventh year after the acquisition; such right will be liquidated through delivery of the variable number of shares of Alsea. Consequently, in 
accordance with IFRS 9, it is accounted for as a financial derivative that will be settled at the time the sale option is exercised in accordance 
with the contract clauses. The liability will be restated every year up to the date on which the option is exercised, and the effects generated 
subsequently will be recognized in the statement of income. The financial liability derived from the sale option as of December 31, 2018 is $11,977.

20. Income taxes

The Entity is subject to ISR. Under the ISR Law the rate for 2018, 2017 and 2016 was 30% and will continue to 30% and thereafter. The 
Entity incurred ISR on a consolidated basis until 2013 with its Mexican subsidiaries. As a result of the 2014 Tax Law, the tax consolidation 
regime was eliminated, and the Entity and its subsidiaries have the obligation to pay the long-term income tax benefit calculated as of that 
date over a five-year period beginning in 2014, as illustrated below. 

Pursuant  to  Transitory  Article  9,  section  XV,  subsection  d)  of  the  2016  Tax  Law,  given  that  as  of  December  31,  2014,  the  Entity  was 
considered to be a holding company and was subject to the payment scheme contained in Article 4, Section VI of the transitory provisions 
of the ISR law published in the Federal Official Gazette on December 7, 2009, or article 70-A of the ISR law of 2013 which was repealed, it 
must continue to pay the tax that it deferred under the tax consolidation scheme in 2007 and previous years based on the aforementioned 
provisions, until such payment is concluded.

The ISR liability as of December 31, 2017 is $19,892 related to the effects for benefits and fiscal deconsolidation which will be paid in 2018.

In Chile, in September 2014, the government promulgates in its tax reform increased the rate gradually according to the following 24% in 
2016, 25.5% to 2017, 27% to 2018 and to 2019 will be of 27%, based taxation system chose for the years 2018 and 2018. The change in 
the First Category Tax was pronounced in July 2010.

In Colombia, the applicable tax provisions stipulate that the rate applicable to income tax for taxable years 2018 and 2019 is 33%, 32% 
for 2020, 31% for 2021 and 30% as of taxable year 2022. Likewise, for taxable bases over $800,000 Colombian pesos, you must pay a 
4% surcharge for the year 2018, which will not be applicable as of 2019. In any case, as of the taxable year 2018, the taxable base of the 
tax Income may not be less than 3.5% of the liquid assets of the immediately previous one, this percentage will be reduced to 1.5% for the 
taxable years 2019 and 2020 and to 0% from the taxable year 2021.

Additionally, the fiscal losses determined as of 2017 may be compensated with liquid income obtained within the following twelve (12) years. 
The term to compensate for excess presumptive income will continue to be five (5) years. These tax credits may not be readjusted fiscally.

In Argentina i. - Tax on income, the Entity applies the deferred tax method to recognize the accounting effects of taxes on earnings at the 
35% rate. ii. - Tax on presumptive minimum earnings (IGMP for its acronym in Spanish), the Entity determines IGMP applying the current 1% 
rate to assets computable at each year-end closing, iii. - Tax on personal goods of individuals or business entities residing abroad, the tax 
is determined applying the 0.25% to the proportional value of equity at the year-end closing and it is considered a single and final payment.

In Spain, tax reforms, which include the reduction of this tax rate 25% in 2018, 2017 and 2016, with the exception of credit institutions and entities 
engaged in hydrocarbon exploration, research and exploration. Newly-created companies will pay tax at the 15% rate during the first tax period 
in which their tax basis is positive and in the following period. Similarly, as part of these tax reforms, tax losses will be applicable without a time 
limitation; until 2015, the right to apply such losses expired after 18 years.

147

a.Income taxes recognized in income

Current
Deferred 

$

$

2018
836,509
(138,215)
698,294

$

$

2017
985,351
(149,923)
835,428

$

$

2016
825,874
(296,641)
529,233

The tax expense attributable to income before ISR differs from that arrived at by applying the 30% statutory rate in 2018, 2017 and 
2016 due to the following items:

Statutory income tax rate
Non-deductible expenses 
Effects of inflation and others
Fixed asset update
Others 
Effective consolidated income tax rate

2018
30%
6%
11%
(7%)
(2%)
38%

2017
30%
8%
9%
(6%)
(1%)
40%

2016
30%
7%
5%
(6%)
(4%)
32%

b. Deferred taxes in the statement of financial position 

Following is an analysis of deferred tax assets shown in the consolidated statements of financial position: 

Deferred (assets) liabilities:

Estimation for doubtful accounts and inventory obsolescence
Liability provisions
Advances from customers
Unamortized tax losses 
Recoverable asset tax
Store equipment, leasehold improvements and property
Advance payments
Other assets

2018

2017

2016

$

$

(28,802)
(743,666)
(38,180)
(586,659)
-
632,843
73,293
-
(691,171)

$

$

(2,347)
(623,225)
(164,635)
(186,952)
-
471,310
123,515
-
(382,334)

$

$

(15,698)
(740,365)
(16,176)
(82,078)
(12,269)
769,288
(84,223)
(2)
(181,523)

c. Deferred tax in statement of financial position

The following is the analysis of deferred tax assets (liabilities) presented in the consolidated statements of financial position:

Deferred tax assets

Deferred tax liabilities

2018

2,764,884

2,073,713

(691,171)

$

$

2017

2,348,434

1,966,100

(382,334)

$

$

$

$

2016

2,068,996

1,887,473

(181,523)

148

d. Deferred income tax balances

2018

Beginning 
balance

Recognized in 
profit or loss

Recognized in 
stockholders’ equity

Acquisitions

Temporary differences

Estimation for doubtful accounts and inventory obsolescence
Liability provisions
Advances from customers
Store equipment, leasehold improvements and property
Prepaid expenses
Other assets

Tax loss carryforwards and unused tax credits 

   Tax loss carryforwards

2017

Temporary differences

Estimation for doubtful accounts and inventory obsolescence
Liability provisions
Advances from customers
Store equipment, leasehold improvements and property
Prepaid expenses
Other assets

Tax loss carryforwards and unused tax credits 

Tax loss carryforwards
Recoverable tax on assets (IMPAC) 

2016

Temporary differences

Estimation for doubtful accounts and inventory obsolescence
Liability provisions
Advances from customers
Store equipment, leasehold improvements and property
Prepaid expenses
Other assets

Tax loss carryforwards and unused tax credits 

Tax loss carryforwards
Recoverable IMPAC 

$

(2,347) $

(623,225)
(164,635)
471,310
123,515
-
(195,382)  

$

(26,455)
(125,079)
126,455
30,044
(50,222)
-
(45,257) 

(186,952)
(382,334) $

(92,958)
(138,215)

$

-
78,030
-
196,829
-
-
274,859

-
274,859

Beginning 
balance

Recognized in 
profit or loss

Recognized in 
stockholders’ equity

(15,698) $

(740,365)
(16,176)
769,288
(84,223)
(2)
(87,176)

(82,078)
(12,269)
(94,347)
(181,523) $

13,351
153,907
(148,459)
(283,857)
207,738
2
(57,318)

(104,874)
12,269
(92,605)
(149,923)

$

$

-
(36,767)
-
(14,121)
-
-
(50,888) 

-
-
-
(50,888)

$

$

$

$

$

$

$

-
(73,392)
-
(65,340)
-
-
(138,732)

(306,749)
(445,481)

Acquisitions

-
-
-
-
-
-
-

-
-
-
-

$

$

$

$

Beginning 
balance

Recognized in 
profit or loss

Recognized in 
stockholders’ equity

Acquisitions

$

(36,942) $

(488,383)
(105,167)
882,625
71,418
5,752
329,303 

(102,640)
(12,269)
(114,909)

$

214,394 $

21,244
(196,680)
88,991
(69,363)
(155,641)
(5,754)
(317,203)

20,562
-
20,562
(296,641)

$

$

-
(55,302)
-
(43,974)
-
-
(99,276)

-
-
-
(99,276)

$

$

-
-
-
-
-
-
-

-
-
-
-

$

$

Ending 
balance

(28,802)
(743,666)
(38,180)
632,843 
73,293
-
(104,512)

(586,659)
(691,171)

Ending 
balance

(2,347)
(623,225)
(164,635)
471,310
123,515
-
(195,382)

(186,952)
-
(186,952)
 (382,334)

Ending 
balance

(15,698)
(740,365)
(16,176)
769,288
(84,223)
(2)
(87,176)

(82,078)
(12,269)
(94,347)
(181,523)

149

The  benefits  of  restated  tax  loss  carryforwards  for  which  the  deferred  ISR  asset  and  tax  credit,  respectively,  have  been  (in  such  case 
partially) recognized, can be recovered subject to certain conditions. Expiration dates and restated amounts as of December 31, 2018, are: 

Year of maturity
2023
2024
2025
2026
2027
2028
Losses of entities abroad without expiration
Losses of entities abroad without expiration
Losses of entities abroad without expiration
Losses of entities abroad without expiration

Amortizable losses 
76,806
78,921
289,433
121,240
121,403
298,802
1,500,860
153,838
31,679
53,323
2,726,309

$

$

Country
Mexico
Mexico
Mexico
Mexico
Mexico
Mexico
Spain
Chile
Argentina
Colombia

21. Employee retirement benefits

Defined contribution plans

Retirement  plan  is  established  with  the  objective  of  offering  benefits  in  addition  to  and  complementary  to  those  provided  by  other  public 
retirement plans.

The total revenue recognized in the consolidated statements of income and other comprehensive income is $35,411 in 2018. 

The expense for employee benefits as of December 31, 2018, 2017 and 2016 was $11,557,626, $10,650,386 and $9,506,774, respectively, not 
including the cost defined benefit described below. 

The net cost for the period related to obligations derived from seniority premiums amounted to ($522), $9,251 and $580 in 2018, 2017 and 2016, respectively. 

22. Financial instruments  

a. Capital risk management

The Entity manages its capital to ensure that the companies that it controls are able to continue operating as a going concern while 
they maximize the yield for their shareholders by streamlining the debt and equity balances. The Entity’s general strategy has not 
changed in relation to 2017.

The Entity’s capital structure consists of the net debt (the loans described in Note 17, compensated by cash balances and banks) and 
the Entity’s capital (made up of issued capital stock, reserves and retained earnings, as shown in Note 23). 

The Entity is not subject to external requirements to manage its capital.

The main purpose for managing the Entity’s capital risk is to ensure that it maintains a solid credit rating and sound equity ratios to 
support its business and maximize value to its shareholders.

150

 
 
The Entity manages its capital structure and makes any necessary adjustments based on changes in economic conditions. In order to 
maintain and adjust its capital structure, the Entity can modify the dividend payments to the shareholders, reimburse capital to them 
or issue new shares. For the years ended December 31, 2018, 2017 and 2016, there were no modifications to the objectives, policies or 
processes pertaining to capital management.

The following ratio is used by the Entity and by different rating agencies and banks to measure credit risk.

-  Net Debt to EBITDA = Net Debt / EBITDA ltm.

At December 31, 2018, 2017 and 2016, the financial restriction established in the Entity’s loan agreements relates to the Net Debt to 
EBITDA ratio for the last twelve months. The Entity complied with the established ratio.

b. Financial instrument categories

Financial assets

Cash and cash equivalents 
Loans and accounts receivable at amortized cost

Financial liabilities at amortized cost

Suppliers
Factoring of suppliers
Accounts payable and accrued liabilities
Current maturities of long-term debt
Current maturities of financial lease liabilities
Long-term debt, not including current maturities
Non-current financial lease liabilities
Debt instruments

c. Objectives of managing financial risks

2018

2017

2016

$

1,987,857
1,025,118

$

1,540,403
1,250,588

$

4,457,901
757,976
679,767
2,588,266
6,799
16,038,416
284,375
6,983,244

3,960,806
573,097
445,594
1,087,466
6,799
6,693,454
294,644
6,980,452

2,547,842
953,638

3,901,972
239,907
669,249
1,107,238
6,799
9,743,806
300,835
3,988,845

Among the main associated financial risks that the Entity has identified and to which it is exposed are: (i) market (foreign currency and 
interest rate), (ii) credit, and (iii) liquidity.

The  Entity  seeks  to  minimize  the  potential  negative  effects  of  the  aforementioned  risks  on  its  financial  performance  by  applying 
different strategies. The first involves securing risk coverage through derivative financial instruments. 

Derivative instruments are only traded with well-established institutions and limits have been set for each financial institution. The 
Entity has the policy of not carrying out operations with derivative financial instruments for speculative purposes.

151

d. Market risk

The Entity is exposed to market risks resulting from changes in exchange and interest rates. Variations in exchange and interest rates 
may arise as a result of changes in domestic and international economic conditions, tax and monetary policies, market liquidity, political 
events and natural catastrophes or disasters, among others.

Exchange fluctuations and devaluation or depreciation of the local currency in the countries in which Alsea participates could limit the 
Entity’s capacity to convert local currency to US dollars or to other foreign currency, thus affecting their operations, results of operations 
and consolidated financial position.

The Entity currently has a risk management policy aimed at mitigating present and future risks involving those variables, which arise 
mainly from purchases of inventories, payments in foreign currencies and public debt contracted at a floating rate. The contracting of 
derivative financial instruments is intended to cover or mitigate a primary position representing some type of identified or associated 
risk for the Entity. Instruments used are merely for economic hedging purposes, not for speculation or negotiation.

The types of derivative financial instruments approved by the Entity for the purpose of mitigating exchange fluctuation and interest 
rate risk are as follows:

-  USD/MXN exchange-rate forwards contracts
-  USD/MXN exchange-rate options
- 
-  Cross Currency Swaps

Interest Rate Swaps and Swaptions

Given the variety of possible derivative financial instruments for hedging the risks identified by the Entity, the Director of Corporate 
Finance is authorized to select such instruments and determine how they are to be operated.

e. Currency exchange risk management

The  Entity  carries  out  transactions  in  foreign  currency  and  therefore  it  is  exposed  to  exchange  rate  fluctuations.  Exposure  to 
exchange rate fluctuations is managed within the parameters of approved policies, using foreign currency forwards contracts.

Note 32 shows foreign currency positions at December 31, 2018, 2017 and 2016. It also shows the exchange rates in effect at those dates.

USD hedging and its requirements are determined based on the cash flow budgeted by the Entity, and it is aligned to the current 
Risk Management Policy approved by the Corporate Practices Committee, the General Director’s office and the Administration and 
Financial Director’s office. The policy is overseen by the Internal Audit Department.

The exchange rate risk expressed in a foreign currency (USD) is internally monitored on a weekly basis with the positions or hedges 
approximating  maturity  at  market  exchange  rates.  The  agent  calculating  or  valuing  the  derivative  financial  instruments  is  in  all 
cases the counterparty designated under the master agreement. 

The purpose of the internal review is to identify any significant changes in exchange rates that could pose a risk or cause the Entity to incur 
in non-compliance with its obligations. If a significant risk position is identified, the Corporate Treasury Manager informs the Corporate 
Financial Director’s office.

152

 
The following table shows a quantitative description of exposure to exchange risk based on foreign currency forwards and options 
agreements contracted by the Entity in USD/MXN, in effect as of December 31, 2018, 2017 and 2016. 

Type of derivative, 
security or contract
Forwards

Position
Long

Objective of 
the hedging
Economic

Options

Long

Economic

Underlying / reference variable

31/12/2018 
current
19.6512 
USDMXN

31/12/2017 
previous
19.7354 
USDMXN

31/12/2016 
previous
20.73 
USDMXN

19.6512 
USDMXN

19.7354 
USDMXN

20.73 
USDMXN

Notional amount/face value
 (thousands of USD)

Fair value
(thousands of USD)

31/12/2018 
current
62,650

31/12/2017 
previous
50,050

31/12/2016 
previous

31/12/2018 
current

31/12/2017 
previous

56,125 $ 

147 $ 

(46) $ 

31/12/2016 
previous
(2,122)

Amounts of 
maturities

(thousands of 
USD)
62,650

56,400

75,950

42,100 $ 

18,880 $ 

(1,016) $ 

4,909

56,400

1.  Foreign currency sensitivity analysis

At December 31, 2018, 2017 and 2016, the Entity has contracted hedging in order to purchase US dollars for the next 12 months, 
a total of $119, $126 and $98 million dollars, respectively, at the average exchange rate of $19.16, $18.82 and $19.21 pesos per 
US  dollar,  respectively  the  valuation  is  based  on  an  average  exchange  rate  of  $19.65,  $18.50  and  $20.75,  pesos  per  US  dollar, 
respectively, over the next 12 months as of December 31, 2018, 2017 and 2016. The initial price of currency derivatives is $-19.0, 
$48.5 and $46.4 million Mexican pesos, respectively, payable to the Entity.

Given the values and amounts of exchange rate hedges, management does not foresee a significant risk that could affect its results at 
the December 31, 2018 close or the obligations contracted under current operations that will expire during the next 12 months. The Entity 
does not match its net asset position with financial liabilities denominated in US dollars because it is not representative or material. The 
analysis shows only the effect on hedging for purchases of US dollars contracted and in effect at the December 31, 2018 closing.

Management considers that in the event of a stress scenario as the one described above, the Entity’s liquidity capacity would not be 
affected, there would be no negative effects on its operations, nor would compliance with the commitments assumed in relation to 
contracted derivative financial instruments be at risk.

2.  Foreign currency forwards and options contracts

At December 31, 2018, 2017 and 2016, a total of 465, 1,066 and 534,220 derivative financial instrument operations (forwards and 
options) were carried out, respectively, for a total of 275.6, 402.6, and 68.6 million US dollars, respectively. The absolute value of the 
fair value of the derivative financial instruments entered into per quarter over the year does not comprise more than 5% of assets, 
liabilities or total consolidated capital, or otherwise 3% of the total consolidated sales for the last quarter. Therefore, the risk for 
the Entity of exchange rate fluctuations will have no negative effects, nor will it affect its capacity to carry out derivative financial 
instrument operations.

At  December  31,  2018,  2017  and  2016,  Alsea  has  contracted  DFI’s  to  purchase  US  dollars  in  the  next  twelve  months  for  a  total  of 
approximately $119, $126 and $98 million USD, at the average exchange rate of $19.16, $18.82 and $19.21 pesos to the dollar, respectively.

At December 31, 2018, 2017 and 2016, the Entity had contracted the financial instruments shown in the table above.

153

f. Interest rate risk management

The Entity faces certain exposure to the volatility of interest rates as a result of contracting bank and public stock exchange debt at 
fixed and variable interest rates.  The respective risks are monitored and evaluated monthly on the basis of:

-  Cash flow requirements

-  Budget reviews

-  Observation  of  the  market  and  interest  rate  trends  in  the  local  market  and  in  the  countries  in  which  Alsea  operates  (Mexico, 

Argentina, Chile and Colombia).

-  Differences between negative and positive market rates

The  aforementioned  evaluation  is  intended  to  mitigate  the  Entity’s  risk  concerning  debt  subject  to  floating  rates  or  indicators,  to 
streamline the respective prices and to determine the most advisable mix of fixed and variable rates.

The Corporate Treasury Manager is responsible for monitoring and reporting to the Administration and Financial Director any events 
or  contingencies  of  importance  that  could  affect  the  hedging,  liquidity,  maturities,  etc.  of  DFI’s.  He  in  turn  informs  Alsea’s  General 
Management of any identified risks that might materialize.

The type of derivative products utilized and the hedged amounts are in line with the internal risk management policy defined by the 
Entity’s Corporate Practices Committee, which contemplates an approach to cover foreign currency needs without the possibility to 
carry out speculative operations.

At December 31, 2018, the Entity has a total debt of $25,610 million pesos, this debt was contracted at a fixed rate and a variable rate, 
in addition to the above, it was decided to apply a risk management strategy in order to you mitigate the fluctuations of the interest 
rate staying in a mix of rates where 36% is fixed at a weighted rate of 7.67%, and 64% at a variable rate, this strategy has generated 
a positive result for the Entity.

-   Interest rate swap contracts

  According to contracts for swaps of interest (Interest Rate Swap - ISR), the Entity agrees to exchange the difference between the 

amounts of the fixed and variable rates calculated on the agreed notional amount. 

Such contracts allow the Entity to mitigate interest rate change risks on the fair value of the debt issued at a fixed interest rate and 
the exposure to cash flows on the debt issued at a variable interest rate. The starting price of the swaps of interest at the end of the 
period being reported is determined by discounting future cash flows using the curves at the end of the period being reported and the 
credit risk inherent to the contract, as described further on in these consolidated financial statements. The average interest rate is 
based on current balances at the end of the period being reported.

154

Type of derivative, 
security or 
contract

Objective of 
the
hedging

Position

IRS Plain Vanilla

Long

Coverage

IRS Plain Vanilla

Long

Economic

KO Out IRS

Long

Economic

Limited IRS

Long

Economic

Capped IRS

Long

Economic

IRS Plain Vanilla

Long

Coverage

The following table shows a quantitative description of exposure to interest rate risk based on interest rate forwards and options 
agreements contracted by the Entity, in effect as of December 31, 2018, 2017 and 2016.

Underlying / reference variable

Notional amount/face value
 (thousands of USD)

Fair value
(thousands of USD)

Amounts of 
maturities

31/12/2018 
current

31/12/2017 
previous

31/12/2016 
previous

31/12/2018 
current

31/12/2017 
previous

31/12/2016 
previous

31/12/2018 
current

31/12/2017 
previous

31/12/2016 
previous

(thousands 
of  USD)

8.5956% - 
TIIE 28 d
8.5956% - 
TIIE 28 d
8.5956% - 
TIIE 28 d
8.5956% - 
TIIE 28 d
8.5956% - 
TIIE 28 d
8.5956% - 
TIIE 28 d

7.62% - 
TIIE 28 d
7.62% - 
TIIE 28 d
7.62% - 
TIIE 28 d
7.62% - 
TIIE 28 d
7.62% - 
TIIE 28 d
7.62% - 
TIIE 28 d

6.11% - 
TIIE 28 d
6.11% - 
TIIE 28 d
6.11% - 
TIIE 28 d
6.11% - 
TIIE 28 d
6.11% - 
TIIE 28 d
EURIBOR 
1M

1.  Analysis of interest rate sensitivity

187,853

199,046

119,011 $ 

20,413 $ 

20,650 $ 

20,216

187,853

107,326

113,337

37,928 $ 

(7,251) $ 

(5,160) $ 

(2,295)

107,326

-

-

-

-

- $ 

10,453 $ 

- $ 

- $ 

- $ 

- $ 

-

-

-

-

33,263

35,469

14,905 $ 

(53) $ 

402 $ 

138.6

33,263

-

60,161

39,427 $ 

- $ 

(189) $ 

(27)

-

The following sensitivity analysis has been determined on the basis of the exposure to interest rates of derivative instruments and 
of non-derivative instruments at the end of the period being reported. In the case of variable rate liabilities, an analysis is prepared 
assuming that the amount of the liability held at the end of the period being reported has been the amount of the liability throughout 
the year.

•  The first stress scenario considered by the Entity’s management is a 200 bps increase in the 28-day TIIE reference rate while the 
rest of the variables remain constant. With the mix in the hedging portfolio of plain vanilla interest rate swaps and the swaptions 
contracted at the December 31, 2018 close, the increase in financial costs is of approximately $512 million. The above effect 
arises because the barriers protecting the increase in the interest rates are exceeded, which leaves the Entity exposed to market 
rates, with approximately 64% coverage of the debt.

•  A 150 bps increase in the 28-day TIIE rate represents an increase in the financial cost of approximately $384 million, which poses 
no risk to the Entity’s liquidity nor gives rise to a negative effect on the business’s operations or in assuming commitments for 
contracting interest rate derivative financial instruments.

•  Lastly, the scenario with a 100 bps increase in the 28-day TIIE reference rate would have a positive effect on the financial cost 

of approximately $256 million. 

The previous scenarios were carried out on the bank and stock market debt contracted in Mexican pesos with 28-day TIIE floating 
rate, which represents about 73% of the total debt contracted by the Entity.

155

g.Credit risk management

Credit risk refers to the uncertainty of whether one or several of the counterparties will comply with their contractual obligations, which 
would result in a financial loss for the Entity. The Entity has adopted the policy of only operating with solvent institutions and obtaining 
sufficient collateral, when deemed necessary, as a way to mitigate the risk of financial loss caused by non-compliance. 

The Entity has identified in its portfolio a credit risk among its derivative financial instruments designed as cash flow hedges, since are 
measured at fair value.

The Entity’s exposure and the credit ratings of its counterparties are supervised on a regular basis. The maximum credit exposure 
levels allowed are established in the Entity’s risk management internal policies. Credit risk over liquid funds and derivative financial 
instruments is limited because the counterparties are banks with high credit ratings issued by accepted rating agencies. 

In order to reduce to a minimum, the credit risk associated to counterparties, the Entity contracts its financial instruments with domestic 
and foreign institutions that are duly authorized to engage in those operations and which form part of the Mexican Financial System.

With  respect  to  derivative  financial  instruments,  the  Entity  signs  a  standard  agreement  approved  by  the  International  Swaps  and 
Derivatives Association Inc. with each counterparty along with the standard confirmation forms for each operation. Additionally, the 
Entity signs bilateral guarantee agreements with each counterparty that establish the margin, collateral and credit line policies to be 
followed. Such agreements, commonly known as “Credit Support Annexes”, establish the credit limits offered by credit institutions that 
would apply in the event of negative scenarios or fluctuations that might affect the fair value of open positions of derivative financial 
instruments. Such agreements establish the margin calls for instances in which credit facility limits are exceeded.

In addition to the bilateral agreements signed further to the ISDA maser agreement, known as Credit Support Annexes (CSA), the Entity 
monitors the favorable or negative fair value on a monthly basis. Should the Entity incur a positive result, and that result be considered 
material in light of the amount, a CDS could be contracted to reduce the risk of breach by counterparties.

The methodologies and practices generally accepted in the market and which are applied by the Entity to quantify the credit risk related 
to a given financial agent are detailed below.

1.-   Credit Default Swap, the credit risk is quantified based on the quoted market price. The CDS is the additional premium that an 
investor is willing to pay to cover a credit position, meaning that the risk quantification is equal to this premium. This practice is 
utilized as long as quoted CDS are available on the market.

2.-   Issuance Credit Spread, if issuances are available for quotation on different financial markets, the credit risk can be quantified as 

the difference between the internal rate of return of the bonds and the risk-free rate. 

3.-   Comparable items, if the risk cannot be quantified by using the above methodologies, the use of comparable items is generally 

accepted; i.e., the use of entities or bonds of the sector that the company wishes to analyze as a reference.

The Entity has the policy of monitoring the volume of operations contracted with each institution, in order to avoid margin calls and 
mitigate credit risks with counterparties.

At the December 31, 2018, 2017 and 2016 closing, the Entity has incurred in 13 margin calls just in 2018, and holds 10. 2 million US 
dollars securities pledged as a guarantee by a counterparty with which it may have carried out interest rate hedging operations.

156

 
At December 31, 2018, 2017 and 2016, the Entity has recorded no breaches to the agreements signed with different financial entities 
for exchange rate hedging operations.

The Entity’s maximum exposure to credit risk is represented by the carrying value of its financial assets. At December 31, 2018, 2017 
and 2016, that risk amounts to $3,012,975, $2,790,991 and $3,501,480, respectively.

The  credit  risk  generated  by  the  management  of  the  Entity’s  temporary  investments  reflects  its  current  investment  policy,  which 
has the following objectives: I) enhance resource efficiency, and II) mitigate the credit risk. In order to fulfill these objectives, certain 
guidelines and maximum amounts were established for counterparties, instruments and periods within the Entity’s policies. 

All transactions performed in Mexican pesos and foreign currency are supported by an outline brokerage agreement duly executed by 
both parties with regulated institutions belonging to the Mexican Financial System, which have the guarantees required by the Entity 
and recognized credit ratings. The only instruments authorized for temporary investments are those issued by the federal government, 
corporate and banking institutions under the repurchase modality. 

h. Liquidity risk management

The ultimate responsibility for managing liquidity lies in the Financial Director, for which purpose the Entity has established policies 
to  control  and  follow  up  on  working  capital,  thus  making  it  possible  to  manage  the  Entity’s  short-term  and  long-term  financing 
requirements. In keeping this type of control, cash flows are prepared periodically to manage risk and maintain proper reserves, credit 
lines are contracted and investments are planned.

The Entity’s main source of liquidity is the cash earned from its operations. 

The following table describes the contractual maturities of the Entity’s financial liabilities considering agreed payment periods. The table has 
been designed based on undiscounted, projected cash flows and financial liabilities considering the respective payment dates. The table includes 
the projected interest rate flows and the capital disbursements made towards the financial debt included in the consolidated statements of 
financial position. If interest is agreed at variable rates, the undiscounted amount is calculated based on the interest rate curves at the end of the 
period being reported. Contractual maturities are based on the minimum date on which the Entity must make the respective payments.

Average effective 
interest rate
9.53%
9.18%
4.00%

Average effective 
interest rate
8.25%
8.65%
4.00%

Up to 1 year

Up to 2 years

Up to 3 years

Up to 4 years

$

$

$

$

3,093,379
640,446
32,398
10,361
4,457,901
757,976 
8,992,461

Up to 1 year

1,744,175
589,150
32,398
48,516
3,960,806
573,097
6,948,142

$

$

$

$

1,090,172
3,397,887
32,398
-
-
-
4,520,457

Up to 2 years

3,998,021
589,150
32,398
-
-
-
4,619,569

$

$

$

$

2,726,458
353,787
32,398
-
-
-
3,112,643

Up to 3 years

2,158,034
3,569,602
32,398
-
-
-
5,760,034

$

$

$

$

6,358,985
1,325,103
32,398
-
-
-
7,716,486

Up to 4 years

781,261
337,600
32,398
-
-
-
1,151,259

Up to 5 years or 
more
8,070,444
3,789,577
472,734
-
-
-
12,332,755

Up to 5 years 
or more
772,635
4,337,600
508,000
-
-
-
5,618,235

$

$

$

$

$

$

$

$

Total

21,339,438
9,506,800
602,326
10,361
4,457,901
757,976 
36,674,802

Total

9,454,126
9,423,102
637,592
48,516
3,960,806
573,097
24,097,239

157

As of December 31, 2018

Long-term debt
Debt instruments
Financial leasing
Derivatives
Suppliers
Factoring of suppliers (1)

Total

As of December 31, 2017

Long-term debt
Debt instruments
Financial leasing
Derivatives
Suppliers
Factoring of suppliers (1)

Total

As of December 31, 2016

Long-term debt
Debt instruments
Financial leasing
Derivatives
Suppliers
Factoring of suppliers (1)

Total

Average effective 
interest rate
6.76%
7.16%
4.00%

Up to 1 year

Up to 2 years

Up to 3 years

Up to 4 years

$

$

1,623,664
283,920
32,398
44,403
3,901,972
239,907
6,126,264

$

$

1,410,100
283,920
32,398
-
-
-
1,726,418

$

$

3,239,806
283,920
32,398
-
-
-
3,556,124

$

$

1,534,114
3,128,287
32,398
-
-
-
4,694,799

Up to 5 years 
or more
5,045,053
1,367,185
536,998
-
-
-
6,949,236

$

$

$

$

Total

12,852,737
5,347,232
666,590
44,403
3,901,972
239,907
23,052,841

(1)  The policy of payment to suppliers is 90 days, for which the Entity signed financial factoring contracts backed by credit lines with financial institutions, through which a supplier can contact the 

financial institution to collect the any invoice in particular, previously approved by Alsea, before the payment date, which ends the payment obligation of Alsea to the supplier; in turn, Alsea will 

settle the balance to the financial institution on the due date for the invoice, in accordance with the terms previously agreed with the supplier. This transaction has no cost to Alsea, provided that 

the balances are liquidated in a timely manner, the balances not settled in a timely manner will be subject to a default interest that will be determined by the financial institution; Additionally, Alsea 

receives a commission for the balances discounted by the suppliers. These amounts have been classified as factoring of suppliers in the statement of financial position.

i. Fair value of financial instruments

This notes provides information on the manner in which the Entity determines the fair values of the different financial assets and liabilities.

Some  of  the  Entity’s  financial  assets  and  liabilities  are  valued  at  fair  value  at  each  reporting  period.  The  following  table  contains 
information  on  the  procedure  for  determining  the  fair  values  of  financial  assets  and  financial  liabilities  (specifically  the  valuation 
technique(s) and input data used).

Financial assets/liabilities

1) Forwards and currency options agreements 

Valuation technique(s) and main input data

Fair value (1)(2)
Figures in thousands of USD

Fair value hierarchy

12/31/2018
147

$

12/31/2017
(46)

$

12/31/2016
2,787

$

Level 2

Plain  vanilla  forwards  are  calculated  based  on  discounted  cash  flows  on  forward 
exchange type bases. The main input data are the Spot, the risk-free rates in MXN and 
USD + a rate that reflects the credit risk of counterparties. In the case of options, the 
methods used are Black and Scholes and Montecarlo digital and/or binary algorithms.

2) Interest rate swaps  

$

18,880

$

15,703

$

18,032

Level 2

Valuation technique(s) and main input data

Discounted  cash  flows  are  estimated  based  on  forwards  interest  rates  (using  the 
observable yield curves at the end of the period being reported) and the contractual 
rates, discounted at a rate that reflects the credit risk of the counterparties.

158

During the period there were no transfers between level 1 and 3

(1)  The fair value is presented from a bank’s perspective, which means that a negative amount represents a favorable result for the Entity.

(2)  The calculation or valuation agent used is the same counterparty or financial entity with whom the instrument is contracted, who 

is asked to issue the respective reports at the month-end closing dates specified by the Entity.

(3)  Techniques and valuations applied are those generally used by financial entities, with official price sources from banks such as 
Banxico for exchange rates, Proveedor Integral de Precios (PIP) and Valmer for supply and databases of rate prices, volatility, etc.

In order to reduce to a minimum, the credit risk associated with counterparties, the Entity contracts its financial instruments with 
domestic and foreign institutions that are duly authorized to engage in those operations. 

In the case of derivative financial instruments, a standard contract approved by the International Swaps and Derivatives Association 
Inc. (ISDA) is executed with each counterparty; the standard confirmation forms required for each transaction are also completed. 

Likewise, bilateral guarantee agreements are executed with each counterparty to determine policies for the margins, collateral and 
credit lines to be granted. 

This type of agreement is usually known as a “Credit Support Annex”; it establishes the credit limits that financial institutions grant to 
the company and which are applicable in the event of negative scenarios or fluctuations that affect the fair value of the open positions 
of derivative financial instruments. These agreements establish the margin calls to be implemented if credit line limits are exceeded. 

Aside from the bilateral agreements attached to the ISDA outline agreement known as the Credit Support Annex (CSA), the Entity 
monthly monitors the fair value of payable or receivable amounts. If the result is positive for the Entity and is considered relevant due 
to its amount, a CDS can be contracted to reduce the risk of counterparty noncompliance. 

The Entity has the policy of monitoring the number of operations contracted with each of these institutions so as to avoid margin calls 
and mitigate the counterparty credit risk.

At December 31, 2018, 2017 and 2016, the Entity has not received any margin calls and does not have any securities given as a guarantee 
with counterparties as interest rate hedges. Furthermore, it did not record any instances of noncompliance with the contracts executed 
with different financial institutions for operations involving interest rate hedges. 

159

j. Fair value of financial assets and liabilities that are not valued at fair value on a recurring basis (but that require fair value disclosure)

Except for the matter described in the following table, Management considers that the carrying values of financial assets and liabilities 
recognized at amortized cost in the consolidated financial statements approximate their fair value:

Financial liabilities
Financial liabilities maintained at amortized cost:

Suppliers
Factoring of suppliers
Accounts payable and accrued liabilities
Bank loans
Current maturities of financial lease liabilities
Long-term bank loans
Non-current financial lease liabilities
Debt instruments
Total

12/31/2018

12/31/2017

12/31/2016

Carrying avalue

Fair value

Carrying value

Fair value

Carrying value

Fair value

$

$

4,457,901 $
757,976
679,767
2,588,266
6,799
16,038,416
284,375
6,983,244
31,796,744 $

4,457,901 $
757,976
679,767
2,702,880
6,799
16,038,416
284,375
6,809,099
31,737,213 $

3,960,806
573,097
445,594
1,087,466
6,799
6,693,454
294,644
6,980,452
20,042,312

$

$

3,960,806
573,097
445,594
1,095,114
6,799
6,693,454
294,644
6,843,439
19,912,947

$

$

3,901,972
239,907
669,249
1,107,238
6,799
9,743,806
300,835
3,988,845
19,958,651

$

$

Financial liabilities 2018
Financial liabilities maintained at amortized cost:

Bank loans
Current maturities of financial lease liabilities
Long-term bank loans
Non-current financial lease liabilities
Debt instruments
Total

Financial liabilities 2017
Financial liabilities maintained at amortized cost:

Bank loans
Current maturities of financial lease liabilities
Long-term bank loans
Non-current financial lease liabilities
Debt instruments
Total

Financial liabilities 2016
Financial liabilities maintained at amortized cost:

Bank loans
Current maturities of financial lease liabilities
Long-term bank loans
Non-current financial lease liabilities
Debt instruments
Total

$

$

$

$

$

$

3,901,972
239,907
669,249
1,115,556
6,799
9,743,806
300,835
4,037,222
20,015,346

Level 2

2,588,266
6,799
16,038,416
284,375
6,983,244
25,901,100

Level 2

1,087,466
6,799
6,693,454
294,644
6,980,452
15,062,815

Level 2

1,107,238
6,799
9,743,806
300,835
3,988,845
15,147,523

160

Valuation 

a) Description of valuation techniques, policies and frequency:

The derivative financial instruments used by Alsea (forwards and swaps) are contracted to reduce the risk of adverse fluctuations in 
exchange and interest rates. Those instruments require the Entity to exchange cash flows at future fixed dates on the face value or 
reference value and are valued at fair value.

b) Liquidity in derivative financial operations:

1.  The resources used to meet the requirements related to financial instruments, will come from the resources generated by Alsea.

2.  External  sources  of  liquidity:  No  external  sources  of  financing  will  be  used  to  address  requirements  pertaining  to  derivative 

financial instruments.

23. Stockholders’ equity

Following is a description of the principal features of the stockholders’ equity accounts:

a. Capital stock structure

The movements in capital stock and premium on share issue are shown below:

Figures as of January 1, 2016
Placement of actions
Figures as of December 31, 20166
Placement of actions
Figures as of December 31, 2017
Placement of actions
Figures as of December 31, 2018

Number 
of actions
837,486,444
(3,207,245)
834,279,199
(1,461,008)
832,818,191
2,821,991
835,640,182

Thousands of pesos 
social capital
478,203
(1,604)
476,599
(730)
475,869
1,411
477,280

$

$

Premium in 
issuance of shares
8,613,587
12,133
8,625,720
-
8,625,720
-
8,625,720

$

$

As discussed in Note 19, Grupo Zena has the sale option of the noncontrolling interest of Alsea. On October 30, 2018, Alsea and the 
investors of Grupo Zena entered into a new agreement for purchase and sale options, termination of the stockholders’ agreement and 
a commitment to sign a new stockholders’ agreement, which was ratified on December 27, 2018, and stipulates the termination of the 
original stockholders’ agreement and the formalization of this new agreement, whereby Grupo Zena has the right to sell to Alsea its 
noncontrolling interest in other investors equal to 21.06% of the equity of Grupo Zena. The net amount between the termination of the 
original agreement and recognition of the new right was recorded net in the consolidated statement of changes in stockholders’ equity 
under Reserve for purchase of noncontrolling interest, in the amount of $659,252.

161

In April 2018, Alsea declared a dividend payment of $654,091 with a charge to the after-tax earnings account, which is to be paid against net 
earnings at $0.78 (zero pesos seventy and eight cents) per share. The Treasury society must make payment on April 23, 2018 for $654,091. 

In June 2017, Alsea declared a dividend payment of $570,234 with a charge to the after-tax earnings account, which is to be paid against 
net earnings at $0.68 (zero pesos sixty and eight cents) per share. The Treasury society must make payment on May 31, 2018 for $567,763.

In April 2016, Alsea declared a dividend payment of $645,706 with a charge to the after-tax earnings account, which is to be paid 
against net earnings at $0.77 (zero pesos fifty cents) per share. The Treasury society must make payment on May 13, 2017 for $644,771.

The fixed minimum capital with no withdrawal rights is comprised of Class I shares, while the variable portion is represented by Class 
II shares, and it must in no case exceed 10 times the value of the minimum capital with no withdrawal rights.

The National Banking and Securities Commission has established a mechanism that allows the Entity to acquire its own shares in 
the market, for which purpose a reserve for repurchase of shares must be created and charged to retained earnings, which Alsea has 
created as of December 31, 2015.

Total repurchased shares must not exceed 5% of total issued shares; they must be replaced in no more than one year, and they are not 
considered in the payment of dividends. 

The premium on the issuance of shares is the difference between the payment for subscribed shares and the par value of those same 
shares, or their notional value (paid-in capital stock divided by the number of outstanding shares) in the case of shares with no par 
value, including inflation, at December 31, 2012. Available repurchased shares are reclassified to contribute capital.

b. Stockholders’ equity restrictions

I.  5% of net earnings for the period must be set aside to create the legal reserve until it reaches 20% of the capital stock. At December 

31, 2018, 2017 and 2016, the legal reserve amounted to $100,736, which amount does not reach the required 20%.

II.  Dividends paid out of accumulated profits will be free of ISR if they come from the CUFIN and for the surplus 30% will be paid on the 
result of multiplying the dividend paid by the update factor. The tax arising from the payment of the dividend that does not come 
from the CUFIN will be charged to the Entity and may be credited against the corporate ISR for the following two years.

162

24. Non-controlling interest

a. Following is a detail of the non-controlling interest.

Balances at January 1, 2016
Equity in results for the year ended December 31, 2016
Capital Reimbursement of Food Project, S.L. (1)
Other movements in capital
Ending balance at December 31, 2016 

Equity in results for the year ended December 31, 2017
Capital Reimbursement of Food Project, S.L. 
Capital contributions in subsidiaries
Other movements in capital
Ending balance at December 31, 2017

Equity in results for the year ended December 31, 2018
Capital Reimbursement of Food Project, S.L. 
Capital contributions in Food Service Project, S.L
Capital contributions in subsidiaries
Other movements in capital
Ending balance at December 31, 2018

$

$

Amount
899,920
130,019
(45,178)
28,687
1,013,448

162,651
(159,616)
42,682
62,401
1,121,566

186,071
(66,052)
613,029
21,627
2,501
1,878,742

(1)  On January 20, 2016, Food Project, S.L., decreed a capital repayment of 8,000 thousand euros, granted in proportion to the value of each of the social shares in which the share capital of the entity 

is divided, Resulting in a decrease in non-controlling interest in the amount of $45,178.

b. Following is the detail of the Non-Controlling interest of the main subsidiaries of the Entity:

Country
Spain

31/12/2018
33.76%

Percentages of the 
non-controlling interest
31/12/2017
28.24%

Income (loss) attributable 
to the non-controlling interest

Accumulated non-controlling interest

31/12/2016

31/12/2018

31/12/2017

31/12/2016

31/12/2018

31/12/2017

28.24% $

200,690 $

192,660 $

163,838 $

1,704,079 $

978,346 $

31/12/2016
866,843

Mexico

20.00%

20.00%

20.00%

(8,350)

(18,915)

(30,924)

63,718

68,446

86,042

Subsidiaria
Food Service Project, 
S.L. (Grupo Zena)

Operadora de

Franquicias Alsea, 
S.A. de C.V. 

Estrella Andina, S.A.S.

Colombia

30.00%

30.00%

30.00%

(10,936)

(6,606)

(2,705)

65,114

62,236

40,193

163

 
25. Earnings per share

Basic earnings per share is calculated by dividing the net profit for the period attributable to the controlling interest holders of ordinary 
capital by the average weighted number of ordinary shares outstanding during the period. 

Diluted  earnings  per  share  is  calculated  by  dividing  the  net  profit  attributable  to  controlling  interest  holders  of  ordinary  capital  (after 
adjusting for interest on the convertible preferential shares, if any) by the average weighted ordinary shares outstanding during the year 
plus average weighted ordinary shares issued when converting all potentially ordinary diluted shares to ordinary shares. For the years 
ended December 31, 2018, 2017 and 2016, the Entity has no potentially dilutive shares, for which reason diluted earnings per share is equal 
to basic earnings per share. 

The following table contains data on income and shares used in calculating basic and diluted earnings per share:

Net profit (in thousands of Mexican pesos):

Attributable to shareholders
Shares (in thousands of shares):

Weighted average of shares outstanding

Basic and diluted net income per share of continuous 

and discontinued operations (cents per share)

Basic and diluted net income per share of 
continuous operations (cents per share)

26. Revenues

Revenues from the sale of goods
Services 
Royalties

Total

$

$

$

$

$

2018

2017

2016

953,251

$

1,089,498

$

996,471

835,640

832,818

834,279

1.14

1.14

$

$

1.31

1.31

$

$

1.19

1.19

2018
44,991,698
742,915
421,977
46,156,590

$

$

2017
41,378,982
767,169
382,970
42,529,121

$

$

2016
36,682,433
652,106
367,328
37,701,867

164

27. Cost of sales  

The costs and expenses included in other operating costs and expenses in the consolidated statements of income are as follows:

Food and beverage of costs
Royalties of costs
Other costs
Total

28. Other operating costs and expenses

Employee benefits
Advertising
Services
Royalties
Pre-operative
Other 

Total

29. Other (income) expenses, net 

It is integrated as follows:

Legal expenses 

(Gain) loss on fixed asset disposals, net

PTU on tax base

Inflation, interest on tax refund and other income not taxable

Gain on disposal of investment of associated - Grupo Axo

Group VIPS and Clover acquisition expenses

Other expenses (income), net

$

$

$

$

$

2018
13,438,000
158,930
590,578
14,187,508

2018
11,557,626
1,644,825
2,533,938
1,460,437
185,288
4,266,634
21,648,748

$

$

$

$

2017
12,467,682
145,000
310,507
12,923,189

2017
10,650,386
1,614,118
2,033,239
1,389,122
178,108
3,770,159
19,635,132

$

$

$

$

2016
11,406,404
146,036
227,190
11,779,630

2016
9,506,774
1,449,137
1,705,631
1,183,173
122,959
3,414,422
17,382,096

2018

3,305

$

2017

42,505

$

(70,374)

22,205

1,301

-

5,144

5,695

79,378

29,691

(52,534)

(608,817)

-

(17,571)

2016

53,487

3,885

23,347

26,517

-

-

3,415

110,651

165

Total

$

(32,724)

$

(527,348)

$

30. Balances and transactions with related parties

Officer compensations and benefits

The total amount of compensation paid by the Entity to its main advisors and officers for the nine-month period ended December 31, 2018, 
2017 and 2016 was of approximately $185,740, $183,820 and $231,750, respectively. 

This amount includes emoluments determined by the General Assembly of Shareholders of the Entity for the performance of their positions 
during said fiscal year, as well as salaries and salaries.

The  Entity  continuously  reviews  salaries,  bonuses  and  other  compensation  plans  in  order  to  ensure  more  competitive  employee 
compensation conditions.

31. Financial information by segments

The Entity is organized into four large operating divisions comprised of sales of food and beverages in Mexico and South America (LATAM 
- Argentina, Chile, Colombia, Uruguay and Brazil) and Spain, all headed by the same management. 

The accounting policies of the segments are the same as those of the Entity’s described in Note 3.

The Food and Beverages segments in which Alsea in Mexico, Spain and Latin America (LATAM) par-
ticipates are as follows: 

Fast Food: This segment has the following features: i) fixed and restricted menus, ii) food for immediate consumption, iii) strict control over 
individual portions of each ingredient and finished product, and
iv) individual packages, among others. This type of segment can be easily accessed and therefore penetration is feasible at any location. 

Coffee  Shops:  Specialized  shops  where  coffee  is  the  main  item  on  the  menu.  The  distinguishing  aspects  are  top  quality  services  and 
competitive prices, and the image/ambiance is aimed at attracting all types of customers.

Casual Dining: This segment comprises service restaurants where orders are taken from customers and there are also to-go and home 
delivery services. The image/ambiance of these restaurants is aimed at attracting all types of customers. This segment covers fast food 
and gourmet restaurants. 

The main features of casual dining stores are i) easy access, ii) informal dress code, iii) casual atmosphere, iv) modern ambiance, v) simple 
decor, vi) top quality services, and vii) reasonable prices. Alcoholic beverages are usually sold at those establishments.

166

 
Restaurant - cafeteria - (Vips): Is a familiar-type segment and its main characteristic is the hospitality, and be close to the client. These 
restaurants have a wide variety of menus.

Fast Casual Dining: This is a combination of the fast food and casual dining segments. 

The definition of the operating segments is based on the financial information provided by General Management and it is reported on the 
same bases as those used internally by each operating segment. Likewise, the performance evaluations of the operating segments are 
periodically reviewed.

Information on the segments for the years ended December 31, 2018, 2017 and 2016 is as follows: 
(figures in millions of pesos).

Figures in millions of pesos as of December 31, division:

Food and beverages Mexico

Food and beverages LATAM

Food and beverages Spain

Consolidated

2018

2017

2016

2018

2017

2016

2018

2017

2016

2018

2017

2016

$  25,462 $  23,676 $  21,986 $  10,832 $  10,283 $ 
21,986
7,137
9,701
5,148
1,757
1,643
1,748

25,462
8,032
11,530
5,900
2,123
1,553
2,224

10,832
3,430
5,906
1,496
572
803
121

10,283
3,179
5,541
1,563
463
862
238

23,676
7,392
10,759
5,525
1,966
1,033
2,526

Income
From third parties
Income
Costs
Operating costs
EBITDA store
Depreciation and amortization
Non-operating expenses
Utility operation
Interest paid
Earned interests
Other financial expenses

Participation in associates
Income taxes
Consolidated net income for the year
Noncontrolling interest
Majority net income

8,124 $ 
8,124
2,566
4,331
1,227
331
641
255

9,862 $ 
9,862
2,726
5,220
1,916
419
549
948

8,570 $ 
8,570
2,352
4,492
1,726
323
452
951

7,591 $  46,156 $  42,529 $  37,701
37,701
7,591
11,779
2,076
18,047
4,015
7,875
1,500
2,388
300
2,721
437
2,766
763
882
(37)
335
1,180
68
529
1,126
130
996

46,156
14,188
22,656
9,312
3,114
2,905
3,293
1,628
(57)
(115)
1,456
-
698
1,139
186
953 $ 

42,529
12,923
20,792
8,814
2,752
2,347
3,715
1,307
(45)
364
1,626
-
835
1,253
163
1,090 $ 

$ 

167

Assets

Investment in productive assets
Investment in associates
Investment in Fixed Assets 

and Intangible

Food and beverages Mexico

Food and beverages LATAM

Food and beverages Spain

Consolidated

2018

2017
$  23,610 $  24,377 $  24,400 $ 

2016

2018
5,469 $ 

2017
5,135 $ 

2016
3,772 $ 

2018
6,652 $ 

2017
5,265 $ 

2016
2016
4,441 $  35,731 $  34,777 $  32,613

2018

2017

14

-

3,014

3,136

1,036

3,185

-

1,155

-

985

-

-

577

14,428

-

653

-

14

-

787

18,597

4,774

1,036

4,549

Total assets

$  26,638 $  27,513 $  28,621 $ 

6,624 $ 

6,120 $ 

4,349 $  21,080 $ 

5,918 $ 

5,228 $  54,342 $  39,551 $  38,198

Total liability

$  25,315 $  20,347 $  20,928 $ 

1,638 $ 

4,244 $  3,080 $  13,938 $ 

4,358 $ 

4,063 $  40,890 $  28,949 $  28,071

32. Foreign currency position

Assets and liabilities expressed in US dollars, shown in the reporting currency at December 31, 2018, 2017 and 2016, are as follows:

Assets
Liabilities

Net monetary liability position

Thousands 
of dollars
2018
2,331,077
(14,955,348)
(12,624,271)

$

$

$

$

Thousands 
of dollars
2017
1,575,514
(6,307,317)
(4,731,803)

$

$

Thousands 
of dollars
2016
1,776,641
(5,891,935)
(4,115,294)

The exchange rate to the US dollar at December 31, 2018, 2017 and 2016 was $19.65, $19.74 and $20.66, respectively. At April 1, 2019, date 
of issuance of the consolidated financial statements, the exchange rate was $19.37 to the US dollar.

The exchange rates used in the different conversions to the reporting currency at December 31, 2018, 2017 and 2016 and at the date of 
issuance of these consolidated financial statements are shown below:

Country of origin
2018

Argentina
Chile
Colombia
Spain

Country of origin
2017

Argentina
Chile
Colombia
Spain

Currency

Closing exchange rate

Issuance April 1,  2019

Argentinian peso (ARP)
Chilean peso (CLP)
Colombian peso (COP)
Euro (EUR)

0.5192
0.0283
0.0061
22.5340

0.4481
0.0285
0.0061
21.7624

Currency

Closing exchange rate

Argentinian peso (ARP)
Chilean peso (CLP)
Colombian peso (COP)
Euro (EUR)

1.0509
0.0321
0.0066
23.6587

168

Country of origin
2016

Argentina
Chile
Colombia
Spain

Currency

Closing exchange rate

Argentinian peso (ARP)
Chilean peso (CLP)
Colombian peso (COP)
Euro (EUR)

1.3012
0.0308
0.0067
21.7323

In converting the figures, the Entity used the following exchange rates:

Foreign transaction 
Fast Food Sudamericana, S.A.
Starbucks Coffee Argentina, S.R.L.
Asian Bistro Argentina, S.R.L.
Fast Food Chile, S.A.
Asian Food Ltda,
Gastronomía Italiana en Colombia, S.A.S.
Operadora Alsea en Colombia, S.A.
Asian Bistro Colombia, S.A.S.
Food Service Project, S.L.

Country of origin Currency Recording
ARP
ARP
ARP
CLP
CLP
COP
COP
COP
EUR

Argentina
Argentina
Argentina
Chile
Chile
Colombia
Colombia
Colombia
Spain

Functional
ARP
ARP
ARP
CLP
CLP
COP
COP
COP
EUR

Presentation
MXP
MXP
MXP

MXP
MXP
MXP
MXP
MXP

33. Commitments and contingent liabilities

Commitments:

a) The Entity leases locales to house its stores and distribution centers, as well as certain equipment further to the lease agreements 

entered into for defined periods (see Note 12).

b) The Entity has acquired several commitments with respect to the arrangements established in the agreements for purchase of 

the brands. 

c) In the normal course of operations, the Entity acquires commitments derived from supply agreements, which in some cases establish 

contractual penalties in the event of breach of such agreements.

d) In the signed contracts with third parties, the Entity is entitled to comply with certain mandatory clauses; some of the main mandatory 
clauses are related to capital investments and opening of restaurants. As of December 31, 2018, 2017 and 2016, these obligations have 
been met.

169

Contingent liabilities:

In September 2014, the Secretary of Finance of Mexico City determined the company Italcafé, S.A. of C.V. taxable income with respect to 
deposits made to their bank accounts derived from the operation of several restaurants owned by Grupo Amigos de San Ángel, S.A. of C.V., 
notwithstanding that said income was accumulated by this last company giving it all the corresponding tax effects. Currently the subject 
is under study at the Attorney General’s Office of Mexico City. 

It is important to mention that the previous owners of Italcafé would assume the economic effects derived from the aforementioned tax 
credit, under the terms and conditions established in the agreements that Alsea entered into with the aforementioned sellers.

34. Subsequent events

On February 18, 2019, Alsea entered into a development contract with Starbucks Coffee Company to obtain the total license and acquire 
operations of stores and corporate operations of Starbucks in Holland, Belgium and Luxembourg. This transaction resulted in the acquisition 
by Alsea of 13 corporate units in Holland, and the rights to provide services to licensed operators in these countries (95 stores licensed 
in these countries), and also to operate and generate expansion opportunities for Starbucks stores in such countries. Alsea concluded the 
purchase process on February 25, 2019.

35. Consolidated financial statement authorization

The consolidated financial statements were authorized for issuance on April 1, 2019 by Mr. Rafael Contreras Grosskelwing, Administration 
and Financial Director, and therefore they do not reflect any facts that might occur after that date and are subject to the approval of the 
audit committee and the Entity’s stockholders, who can decide to modify them in accordance with the provisions of the Corporations Law.

170

 
Fundación Alsea, A. C

Financial Statements for the Years Ended December 

31, 2018 and 2017, and Independent Auditors’ Report 

Dated March 15, 2019

171

Fundación Alsea, A. C
Independent Auditors’ Report and  
Financial Statements for 2018 and 2017

Table of contents  

Independent Auditors’ Report 

Statements of Financial Position 

Statements of Activities 

Statements of Cash Flows 

Notes to Financial Statements 

Page

173

176

177

178

179

172

Independent Auditors’ Report to 
the Board of Directors of Fundación Alsea, A. C.

Opinion 

We have audited the accompanying financial statements of Fundación Alsea, A. C., (the “Foundation”) which comprise the 
statements of financial position as of December 31, 2018 and 2017, and the related statements of activities and statements 
of cash flows for the years then ended, and a summary of significant accounting policies and other explanatory information.

In  our  opinion,  the  accompanying  financial  statements  present  fairly,  in  all  material  respects,  the  financial  position  of 
Fundación Alsea, A. C. as of December 31, 2018 and 2017, and its financial performance and its cash flows, for the years 
then ended in accordance with Mexican Financial Reporting Standards (“MFRS”).

Bases of Opinion

We conducted our audits in accordance with International Standards on Auditing (“ISAs”). Our responsibilities under 
those standards are further described in the Auditor’s Responsibilities for the Audit of Financial Statements section 
of  our  report.  We  are  independent  of  the  Foundation  in  accordance  with  the  International  Ethics  Standards  Board 
for  Accountants’  Code  of  Ethics  for  professional  Accountants  (“IESBA  Code”)  and  with  the  Ethics  Code  issued  by 
the Mexican Institute of Public Accountants (“IMCP Code”), and we have fulfilled our other ethical responsibilities in 
accordance with the IESBA Code and IMCP Code. We believe that the audit evidence we have obtained is sufficient and 
appropriate to provide a basis for our opinion. 

Responsibilities of Management and Those Responsible for Governance for the Financial Statements

Management  is  responsible  for  the  preparation  and  fair  presentation  of  the  accompanying  financial  statements  in 
accordance with NIF and for such internal control as management determines is necessary to enable the preparation of 
financial statements that are free from material misstatement, whether due to fraud or error.

173

In preparing the financial statements, management is responsible for assessing the Foundation’s ability to continue 
as a going concern, disclosing, as applicable, matters, related to going concern and using the going concern basis of 
accounting unless management either intends to liquidate the Foundation or to cease operations, or has no realistic 
alternative but to do so.

Those charged with governance are responsible for overseeing the Foundation’s financial reporting process.

Auditors’ Responsibilities for the Audit of the Financial Statements

Our objectives are to obtain reasonable assurance about whether financial statements as a whole are free from material 
misstatement,  whether  due  to  fraud  or  error,  and  to  issue  an  auditor’s  report  that  includes  our  opinion.  Reasonable 
assurance is a high level of assurance, but is not a guarantee that an audit conducted in accordance with ISAs will always 
detect a material misstatement when it exists. Misstatements can arise from fraud or error and are considered material if, 
individually or in the aggregate, they could reasonably be expected to influence the economic decisions of users taken on 
the basis of these financial statements.

As  part  of  an  audit  in  accordance  with  ISAs,  we  exercise  professional  judgement  and  maintain  professional  skepticism 
throughout the audit. We also:

-   Identify and asses the risks of material misstatement of the financial statements, whether due to fraud or error, design 
and perform audit procedures responsive to those risks, and obtain audit evidence that is sufficient and appropriate 
to provide a basis for our opinion. The risk of not detecting a material misstatement resulting from fraud is higher 
than for one resulting from error, as fraud may involve collusion, forgery, intentional omissions, misrepresentations, or 
override of internal control.

-   Obtain  an  understanding  of  internal  control  relevant  to  the  audit  in  order  to  design  audit  procedures  that  are 
appropriate in the circumstances, but not for the purpose of expressing an opinion on the effectiveness of the 
Foundation’s internal control.

-   Evaluate the appropriateness of accounting policies used and the reasonableness of accounting estimates and related 

disclosures made by management.

-   Conclude on the appropriateness of management’s use of the going concern basis of accounting and, based on the 
audit evidence obtained, whether a material uncertainty exists related to events or conditions that may cast significant 
doubt on the Foundation’s ability to continue as a going concern. If we conclude that a material uncertainty exists, we 
are required to draw attention in our auditors’ report to the related disclosures in the financial statements or, if such 
disclosures are inadequate, to modify our opinion. Our conclusions are based on the audit evidence obtained up to the 
date of our auditors’ report. However, future events or conditions may cause the Foundation to cease to continue as a 
going concern.

174

-   Evaluate  the  overall  presentation,  structure  and  content  of  the  financial  statements,  including  the  disclosures, 
and whether the financial statements represent the underlying transactions and events in a manner that achieves 
fair presentation.

We  communicate  with  those  charged  with  governance  of  the  Foundation  regarding,  among  other  matters,  the  planned 
scope and timing of the audit and significant audit findings, including any significant deficiencies in internal control that 
we identify during our audit.

Galaz, Yamazaki, Ruiz Urquiza, S. C.
Member of Deloitte Touche Tohmatsu Limited

C. P. C. Juan Carlos Reynoso Degollado
March 15, 2019

175

FUNDACIÓN ALSEA, A. C.

Statements of Financial Position 
As of December 31, 2018 and 2017
(In thousands of Mexican pesos)

ASSETS

2018

2017

Current assets:

Cash and cash equivalents

Accounts receivable

Recoverable taxes

Total current assets

Other assets, net

Total 

LIABILITIES AND PATRIMONY

Current liabilities:

Trade accounts payable

Taxes and accrued expenses

Total liabilities 

$

53,577

$

55,139

1,993

659

56,229

659

50

55,848

              -

27

$

56,229

$

55,875

$

292

$

767

1,059

1,521

13,911

15,432

Unrestricted patrimony

55,170

40,443

Total

$

56,229

$

55,875

See accompanying notes to financial statements.

176

FUNDACIÓN ALSEA, A. C.

Statements of Activities
For the years ended December 31, 2018 and 2017
(In thousands of Mexican pesos)

Revenues:

Cash donations income 

Interest income

Expenses:

General expenses

Value added tax

Administrative expenses

2018

2017

$

64,770

$

3,283

68,053

51,963

              -

1,781

53,744

41,050

3,776

44,826

61,502

587

1,302

63,391

Other (expenses) – net

418

(34)

Net changes in patrimony

14,727

(18,599)

Income taxes

              -

(307)

Unrestricted patrimony at beginning of the year

40,443

59,349

Unrestricted patrimony at end of the year

$

55,170

$

40,443

See accompanying notes to financial statements.

177

FUNDACIÓN ALSEA, A. C.

Statements of Cash Flows 
For the years ended December 31, 2018 and 2017
(In thousands of Mexican pesos)

Operating activities:

Net changes in patrimony before income taxes

$

14,727

$

(18,599)

2018

2017

Items related to investing activities:

Amortization of other assets

(Increase) decrease in:

Accounts receivable

Recoverable taxes

Increase (decrease) in:

Trade accounts payable

Taxes and accrued expenses

Income taxes

Net cash flows used in operating activities

27

(1,334)

(609)

(1,229)

(13,144)

              -

(1,562)

80

978

(1)

1,504

12,863

(307)

(3,482)

Net increase in cash and cash equivalents

(1,562)

(3,482)

Cash and cash equivalents at beginning of the year

55,139

58,621

Cash and cash equivalents at end of the year

$

53,577

$

55,139

See accompanying notes to financial statements.

178

FUNDACIÓN ALSEA, A. C.

Notes to Financial Statements 
For the years ended December 31, 2018 and 2017
(In thousands of Mexican pesos)

1. Activities

Fundación Alsea, A. C. (the “Foundation”), whose main objective is to contribute to food safety of vulnerable communities and to promote 
human development by supporting initiatives for education.

To accomplish its goals, the Foundation receives donations from individuals and entities, with the authorization of the Mexican Secretariat 
of  Finance  and  Public  Credit  (Servicio  de  Administración  Tributaria,  for  its  name  in  Spanish  –  “SAT”).  Accordingly,  donations  are  tax 
deductible to the donor; the list of entities eligible to receive donations was published in the Official Gazette on January 9, March 16, July 
21 and October 12, 2018 and was granted by Official Letter No. 325-SAT-IV-E-76214 and 600-04-02 -2013-16480.

The Foundation does not have any employees, and therefore it is not subject to labor obligations. All personnel services are provided by a 
related party.

2. Basis of presentation

a. Explanation for translation into English - The accompanying financial statements have been translated from Spanish into English 
for use outside of Mexico. These financial statements are presented on the basis of Mexican Financial Reporting Standards (“MFRS”), 
which are comprised of accounting standards that are individually referred to as Normas de Información Financiera, or “NIFs”. Certain 
accounting practices applied by the Foundation that conform with MFRS may not conform with accounting principles generally accepted 
in the country of use.

b. Financial Statements of Entities for Non-Profit Purposes - The  Foundation  has  adopted  the  provisions  of  NIF  A-2  “Basic 
Postulates”,  B-16  “Financial  Statements  of  Nonprofit  Purposes”  and  E-2  “Donations  received  and  granted  by  entities  for  non-profit 
purposes”; consequently, it may not be comparable with financial statements of profitable entities.

c. Monetary unit of the financial statements - The  financial  statements  and  notes  as  of  December  31,  2018  and  2017  and  for 
the  years  then  ended  include  balances  and  transactions  denominated  in  Mexican  pesos  of  different  purchasing  power.  Cumulative 
inflation rates over the three-year periods ended December 31, 2018 and 2017 were 12.71% and 9.87% % in each period.  Accordingly, 
the economic environment is not inflationary in either such period and no inflationary effects were recognized in the accompanying 
financial statements. Inflation rates for the years ended December 31, 2018 and 2017 were 4.83% and 6.77%, respectively.

d. Income from donations - Donations received must be recognized as revenue for the period, in addition to recognizing increase in 

assets or decreases in liabilities depending on how donations were received.

  The donations received in cash are recognized at the value of cash or cash equivalents received, or at the amount of the unconditional 
donation pledges received that are accrued and are due. Donations in assets and the cancellation of liabilities are recognized at their 
fair value.

179

 
e. Classification of costs and expenses - Costs and expenses are presented according to their function because management considers 

that it provides useful information to the users of the financial statements.

f. Net change in patrimony – Net change in patrimony is the change in patrimony during an accounting period for a foundation arising 

from its revenues, costs and expenses.

g. Patrimony - Patrimony is classified according to the restrictions that the donors established on the assets donated.

3. Summary of significant accounting policies

The  accompanying  financial  statements  have  been  prepared  in  conformity  with  MFRS,  which  require  that  management  make  certain 
estimates and use certain assumptions that affect the amounts reported in the financial statements and their related disclosures; however, 
actual  results  may  differ  from  such  estimates.  The  Foundation’s  management,  upon  applying  professional  judgment,  considers  that 
estimates made and assumptions used were adequate under the circumstances. The significant accounting policies of the Foundation are 
as follows:

a. Recognition of the effects of inflation – Beginning  on  January  1,  2008,  the  Foundation  discontinued  recognition  of  the  effects 
of inflation in its financial statements; however, non-monetary assets and liabilities and patrimony include the restatement effects 
recognized through December 31, 2007.

b. Cash and cash equivalents – Cash  and  cash  equivalents  consist  mainly  of  bank  deposits  in  checking  accounts  and  short-term 
investments that a) are highly liquid and easily convertible into cash, b) mature within three months from their acquisition date and c) 
are subject to low risk of material changes in value. Cash is stated at nominal value and cash equivalents are valued at fair value. Cash 
equivalents are comprised mainly of money market funds.

c. Other assets - Represent  the  costs  incurred  by  third  parties  for  licensing  and  software  development  and  that  give  rise  to  future 

economic benefits because they meet certain requirements for recognition as assets.

  Amortization of intangible assets is calculated on a straight line basis over the term of the rights that are four years and is included in 

the depreciation and amortization of the activity statement.

d. Provisions - Provisions are recognized for current obligations that arise from a past event, that are probable to result in the use of 

economic resources, and that can be reasonably estimated.

e. Income from cash donations and interest – Income from donations received are recognized at the time the cash is received. 

Interest income are recognized as they accrue. 

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4. Cash and cash equivalents

Cash

Cash equivalents – Money market funds

2018

2017

$

$

-           $

53,577

331

54,808

53,577 $

55,139

5. Income taxes

Being a non-profit association in accordance with the provisions of the Income Tax Law (“ISR” for its acronym in Spanish), the Foundation 
is not subject to income tax, provided that it complies with the requirements regarding distributable surplus, omissions income, purchases 
not made and improperly registered and expenses that may be incurred and are not deductible, as provided in the law.

In fiscal year 2017, the Foundation made a non-deductible payment, which caused a tax of $307.

6. Authorization to issue the financial statements

On March 15, 2019, the issuance of the accompanying financial statements was authorized by C. P. Alejandro Villarruel Morales, Corporate 
Controller Foundation; consequently, they do not reflect events occurred after that date. These financial statements are subject to the 
approval of the Foundation’s, where they may be modified, based on provisions set forth in the Mexican General Corporate Law.

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•  Cotizamos en el IPC Sustentable de la BMV desde 2013.
•  CEMEFI  nos  ha  reconocido  por  ocho  años  consecutivos 

como Empresa Socialmente Responsable

•  Estamos  adheridos  al  Pacto  Mundial  de  las  Naciones 

Unidas desde 2011.

•  Este año, ingresamos al Dow Jones Sustainability Index.

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