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American Eagle Outfitters

aeo · LSE Consumer Cyclical
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FY2012 Annual Report · American Eagle Outfitters
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CONSOLIDATED DIRECTORSʼ REPORT
AND FINANCIAL STATEMENTS
FOR THE YEAR ENDED 30TH JUNE 2012

In ancient Greek drama, an apparently insoluble crisis was often
solved by the intervention of the gods who magically descended
onto the stage from the skies above.

The elaborate crane mechanisms that enabled this impressive
eff  ect were known as aeormea. 

Aeorema Communications Plc, 25-27 Riding House Street, London W1W 7DU

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Contents

Overview

Chairman’s statement

Directors’ report

Independent auditors’ report

Consolidated statement of comprehensive income

Statement of financial position

Statement of changes in equity

Statement of cash flows

Notes to the consolidated financial statements

Notice of Annual General Meeting

Company information

2

3

4-8

9-10

11

12

13

14

15-37

38-39

41

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Aeorema Communications plc

Aeorema  Communications  plc,  the  AIM-traded  multi-media  specialist,  is  pleased  to  announce  its  results  for  the  year
ended 30 June 2012. 

Overview

(cid:129) 35% increase in revenues due to blue-chip client wins and streamlining of the business

(cid:129) Strengthened sales through successful collaboration between brand communications and live events divisions 

(cid:129) Quality of communications offering recognised through a number of industry accolades

(cid:129) Loyal customer base has prompted successful trading across events division – events held world-wide from Cannes

to Kuala Lumpur 

(cid:129) Healthy cash position of £756,642 (2011: £528,415).

2
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Chairman’s Statement

This  has  been  a  positive  year  for  Aeorema,  which  has  seen  us  implement  key  initiatives  focussed  on  strengthening  our
position as providers of high quality and contemporary corporate communications and events solutions. I am delighted to
report  that  sales  are  up,  having  successfully  streamlined  our  business  and  secured  a  number  of  new  corporate  clients
across  a  range  of  sectors,  highlighting  the  competitiveness  of  and  demand  for  our  offering.  All  of  this  resulted  in  a
substantial increase in revenue.

Aeorema companies are comprised of highly experienced creative teams delivering award winning brand communications
and innovative live events. The industry in which we operate is fast-paced and we are committed to staying ahead of the
curve, focussing on innovation and maintaining our reputation for delivering new and exciting product and solutions for our
clients.

Our On Screen and Live Events companies continue to work together very effectively with significant cross-selling between
our  film  and  events  divisions.  Our  blue  chip  client  list  has  been  enhanced  and  we  are  working  with  a  range  of  major
companies straddling the professional and financial services, telecommunications, software and technology sectors.

Recognition of the quality of our work has not only been demonstrated through increased client wins over the period, but
also by the range of awards our On Screen division has received from the most important organisations in our sector. This
includes a Gold World Medal at the New York Festivals International Television & Film Awards for our work in the financial
sector. We have also been awarded ‘Best Internal Communication Film’ for our work in the banking sector at Cannes 2012.

We  have  successfully  produced  a  number  of  events  globally  for  major  household  names  and  also  for  some  leading
professional service clients. These events were held in a variety of cities from Cannes to Kuala Lumpur, and our extensive
experience in producing innovative live events has seen many clients returning to us time and again for their conference and
events needs.

In line with our continued strategy to provide a cutting edge service to clients, we took the decision to dispose of our DVD
department, due primarily to the declining relevance of DVDs in the current market and the loss of our BBC contract. We
have acted quickly to remove the overhead and we feel that the impact will be minimal on the year ahead.

The results for the year show a loss before taxation of £82,841 (2011: £90,336). Revenue for the year was £2,899,602
(2011: £2,147,844). The loss before taxation was due in part to the acquisition of viral agency ST16 which has not resulted
in the volume of business anticipated. The Board is taking action to resolve the issue and will update the market at the
appropriate time. We remain cash positive with reserves of £756,642 (2011: £528,415). 

Over  the  past  year  we  increased  our  revenues  whilst  still  ensuring  that  our  corporate  communications  and  events
proposition  remains  modern  and  adaptable  to  changes  and  trends  within  the  sector.  I  see  this  as  a  strong  success  for
Aeorema.

Looking ahead we look forward to building our client roster across our suite of products and services.

Finally I would like to take this opportunity to thank shareholders for their support and would also like to place particular
thanks to our dedicated and talented creative teams for their hard work over the period.

M Hale
Chairman

19 November 2012

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Directors’ Report

The  directors  present  their  annual  report  and  financial  statements  for  the  year  ended  30  June  2012.  The  financial
statements are for Aeorema Communications plc (“the Company”) and its subsidiaries (together, “the Group”).

On 12 December 2011, Cheerful Scout plc changed its name to Aeorema Communications plc by special resolution.

Principal activities
Aeorema is a multidisciplinary creative consultancy that specialises in devising and delivering corporate communication
solutions. 

Business review 
The results for the year show a loss before taxation of £82,841 (2011: £90,336). It is proposed that the retained loss
after taxation of £85,183 (2011: £108,114) is transferred to the Group's reserves. 

Revenue for the year was £2,899,602 (2011: £2,147,844). The gross profit margin was remained consistent at 29%
(2011: 30%) and gross profit was £828,508 (2011: £639,327). 

Key Financial Highlights

Year

Revenue

2012
£

2011
£

2010
£

2009
£

2,899,602

2,147,844

1,809,757

1,269,788

(Loss) / profit before taxation, impairment losses 
and write off of development costs

(5,170)

(90,336)

1,144

(245,478)

Further information can be found within the Chairman's statement on page 3.

Dividend 
The Company has not declared or paid a dividend on its share capital (2011: £Nil). 

Capital Expenditure 
Total capital expenditure, including expenditure on intangible assets, was £13,653 compared with £47,022 last year. 

Cashflows 
Net cash inflow from operating activities was £263,309 compared with a net cash outflow of £81,546 for the year ended
30 June 2011. Total cashflow, representing operating cashflow after taxation, interest, capital expenditure and financing
activities, increased by £228,227 compared with a decrease of £103,785 last year.

Employees 
Our  priority  is  to  attract  and  retain  talented  employees  and  to  harness  their  creativity  to  drive  growth  through
development and delivery of services that bring value to our customers' business operations. 

We continue to focus on ensuring that the performance of staff is measured against clear, business focused objectives
and behavioural criteria through continual appraisals. 

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Directors’ Report continued

For the year ended 30 June 2012

Reward 
The  Group  benchmarks  employee  salaries  against  the  market  and  reviews  salaries  annually  to  ensure  that  we  are
paying at a level to attract and retain high-quality employees. 

Key  employees  are  offered  access  to  a  share  option  scheme:  further  details  of  which  are  provided  in  note  22  to  the
financial statements. 

Equal Opportunities
We  are  committed  to  ensuring  equal  opportunities  for  our  staff.  We  have  introduced  training  which  covers  equal
opportunities legislation and best practice. Our policy in respect of employment of disabled persons is the same as that
relating  to  all  other  employees  in  matters  of  training,  career  development  and  promotion.  Where  employees  become
disabled during the course of their employment, we make every effort to make reasonable adjustments to their working
environment to enable their continued employment. 

Safety, Health and Environment 
The commitment and participation of all employees is vital to efficient and effective occupational risk control. In order to
meet our responsibility to protect the environment, staff and the business, the Group continues to focus on maintaining
a risk aware culture. 

We  believe  the  Group  maintains  a  low  environmental  impact.  We  therefore  continue  to  work  on  the  potential
environmental impacts of energy consumption, waste and travel. 

Trade payables payment policy 
The Company's and the Group's current policy concerning the payment of trade payables is to:- 

– settle the terms of payment with suppliers when agreeing the terms of each transaction; 

– ensure that suppliers are made aware of the terms of payment by inclusion of the relevant terms in contracts; and 

– pay in accordance with the Company's contractual and other legal obligations. 

On average, trade payables at the year end represented 76 (2011: 47) days purchases. 

Directors' Policies for Managing Principal Risks
There is an ongoing process for identifying, evaluating and managing the significant risks faced by the business. Risk
reviews are undertaken regularly by the respective business areas throughout the year to identify and assess the key
risks associated with the achievement of our business objective. 

Details of the financial risks faced by the Group and its policies for managing these are given in note 2. Details of other
risks and uncertainties faced by the Group are included in the Chairman’s Statement on page 3.

Financial instruments 
Details of financial instruments are given in note 25 to the accounts. 

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Directors’ Report continued

For the year ended 30 June 2012

Directors 
The following directors have held office since 1 July 2011: 

P Litten 

N J Newman 

(Resigned 19 September 2011)

R Owen

S Garbutta 

M Hale

(Appointed 19 September 2011)

(Appointed 6 September 2011)

G Fitzpatrick

(Appointed 19 September 2011)

In accordance with regulation 122 of the Company's Articles of Association, one third of the directors retire by rotation,
or if their number is not three, or a multiple of three, the nearest to but not exceeding one third, and, being eligible, offer
themselves for re-election. 

Non-current assets
The  significant  changes  in  non-current  assets  during  the  year  are  explained  in  notes  11,  12  and  13  to  the  financial
statements.  As  pioneers  in  visual  technologies,  the  Group  has  utilised  its  resources  to  develop  unique  and  highly
innovative communications products. 

Shareholdings 
At  31  October  2012,  the  directors  were  aware  that  the  following  were  the  beneficial  owners  of  3%  or  more  of  the
Company's issued share capital:

Number of shares

Percentages held

P Litten

Gailforce Marketing and PR Pty Limited

R Hodgson

Reverse Take-Over Investments Plc

B Smith

N J Newman

3,362,500

1,650,000

640,228

300,000

300,000

275,000

41.8

20.5

8.0

3.7

3.7

3.4

R L Owen is a director and has an interest in Reverse Take-Over Investments Plc through its parent company Westside
Acquisitions Plc. M Hale is a director and has an interest in Gailforce Marketing and PR Pty Limited. As civil partner of
P Litten, G Fitzpatrick has a beneficial interest in 3,362,500 ordinary shares.

Corporate governance 
Although not required to do so, the Company seeks within the practical confines of being a small company to act in
compliance with the principles of good governance and the code of best practice (the "Combined Code") appended to
the Listing Rules of the Financial Services Authority. 

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Directors’ Report continued

For the year ended 30 June 2012

The Board 
The aim of the Board is to function at the head of the Company's management structures, leading and controlling its
activities and setting a strategy for enhancing shareholder value. The Board currently consists of two executive directors
and  three  non-executive  directors.  The  Company  does  not  have  a  Nomination  Committee  as  such;  the  Board
collectively undertakes the functions of such a committee. 

Internal control 
The Board has overall responsibility for ensuring that the Group maintains systems and internal financial controls that
provide them with reasonable assurance regarding the financial information both for use within the business and for
external publication and that the assets are safeguarded. 

Audit Committee 
There is an Audit Committee consisting of the Chairman, for the time being, and a non-executive director. The terms of
reference  of  the  Audit  Committee  are  to  assist  the  Board  in  the  discharge  of  its  responsibilities  for  corporate
governance, financial reporting and internal control. Its duties include maintaining an appropriate relationship with the
Company's auditors, keeping under review the scope and the results of the audit and its effectiveness. 

Remuneration Committee 
The  Remuneration  Committee  consists  of  two  Non-Executive  Directors,  Stephen  Garbutta  and  Michael  Hale,  and  a
meeting  will  be  held  in  no  less  than  once  a  year.  The  Remuneration  Committee  is  responsible  for  reviewing  the
performance of the executives of the Company and for setting the scale and structure of their remuneration, paying due
regard to the interests of shareholders as a whole and the performance of the Company.

Going concern 
After making appropriate enquiries, the directors have a reasonable expectation that the Group and the Company have
adequate  resources  to  continue  in  operational  existence  for  the  foreseeable  future.  For  this  reason,  they  continue  to
adopt the going concern basis in preparing the Group's financial statements. 

Statement of disclosure to auditor 
So far as the directors are aware, there is no relevant audit information of which the Company's auditors are unaware.
Additionally,  they  have  taken  all  the  necessary  steps  that  they  ought  to  have  taken  as  directors  in  order  to  make
themselves aware of all the relevant audit information and to establish that the Company's auditors are aware of that
information. 

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Directors’ Report continued

For the year ended 30 June 2012

Directors' responsibilities 
The directors are responsible for preparing the financial statements in accordance with applicable law and regulations. 

Company  law  requires  the  directors  to  prepare  financial  statements  for  each  financial  year.  Under  that  law  and  as
required  by  the  AIM  rules  of  the  London  Stock  Exchange,  the  directors  have  prepared  the  consolidated  financial
statements  in  accordance  with  International  Financial  Reporting  Standards  as  adopted  by  the  European  Union  and
have also elected to prepare the Company financial statements in accordance with these standards. Under company
law the directors must not approve the financial statements unless they are satisfied they give a true and fair view of the
state of affairs of the Company and the Group and of the profit or loss of the Group for that year. In preparing those
financial statements, the directors are required to:- 

– select suitable accounting policies and then apply them consistently; 

– make judgements and accounting estimates that are responsible and prudent; 

– state whether they have been prepared in accordance with IFRS as adopted by the European Union; 

– prepare the financial statements on the going concern basis unless it is inappropriate to presume that the company

and group will continue in business. 

The  directors  are  responsible  for  keeping  adequate  accounting  records  that  are  sufficient  to  show  and  explain  the
Company’s transactions and disclose with reasonable accuracy at any time the financial position of the Company and
the Group and enable them to ensure that the financial statements comply with the Companies Act 2006. They are also
responsible for safeguarding the assets of the Company and the Group and hence for taking reasonable steps for the
prevention  and  detection  of  fraud  and  other  irregularities  and  for  the  maintenance  of  the  corporate  and  financial
information within the Company and the Group's website. 

The  maintenance  and  the  integrity  of  the  website  is  the  responsibility  of  the  directors;  the  work  carried  out  by  the
Auditors does not involve consideration of these matters and accordingly, the Auditors accept no responsibility for any
changes that may have occurred to the information contained in the financial statements since they were presented on
the Company and the Group's website. Legislation in the UK governing dissemination of financial statements may differ
from legislation in other jurisdictions.

On behalf of the Board 

S Garbutta 
Director 
19 November 2012

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Independent Auditors’ Report

To the shareholders of Aeorema Communications plc

We  have  audited  the  Group  and  parent  Company  financial  statements  (the  "financial  statements")  of  Aeorema
Communications Plc for the year ended 30 June 2012 which comprise the Consolidated Statement of Comprehensive
Income, the Group and Company Statements of Financial Position, the Group and Company Statements of Changes in
Equity, the Group and Company Statements of Cash Flows and the related notes. The financial reporting framework that
has  been  applied  in  their  preparation  is  applicable  law  and  International  Financial  Reporting  Standards  (IFRSs)  as
adopted by the European Union and, as regards the parent company financial statements, as applied in accordance
with the provisions of the Companies Act 2006.

This  report  is  made  solely  to  the  Company's  members,  as  a  body,  in  accordance  with  Chapter  3  of  Part  16  of  the
Companies Act 2006. Our audit work has been undertaken so that we might state to the Company's members those
matters we are required to state to them in an auditor's report and for no other purpose. To the fullest extent permitted
by law, we do not accept or assume responsibility to anyone other than the Company and the Company's members as a
body, for our audit work, for this report, or for the opinions we have formed. 

Respective responsibilities of directors and auditors 
As explained more fully in the Directors’ Responsibilities Statement set out on page 8, the directors are responsible for
the preparation of the financial statements and for being satisfied that they give a true and fair view. Our responsibility is
to  audit  and  express  an  opinion  on  the  financial  statements  in  accordance  with  applicable  law  and  International
Standards  on  Auditing  (UK  and  Ireland).  Those  standards  require  us  to  comply  with  the  Auditing  Practices  Board’s
Ethical Standards for Auditors. 

Scope of the audit of the financial statements
An audit involves obtaining evidence about the amounts and disclosures in the financial statements sufficient to give
reasonable assurance that the financial statements are free from material misstatement, whether caused by fraud or
error.  This  includes  an  assessment  of;  whether  the  accounting  policies  are  appropriate  to  the  Group’s  and  the
Company’s  circumstances  and  have  been  consistently  applied  and  adequately  disclosed;  the  reasonableness  of
significant  accounting  estimates  made  by  the  directors;  and  the  overall  presentation  of  the  financial  statements.  In
addition,  we  read  all  the  financial  and  non-financial  information  in  the  Overview,  the  Chairman’s  Statement  and  the
Directors’ Report to identify material inconsistencies with the audited financial statements. If we become aware of any
apparent material misstatements or inconsistencies we consider the implications for our report.

Opinion on the financial statements 
In our opinion: 

– the financial statements give a true and fair view of the state of the Group’s and of the parent Company’s affairs as

at 30 June 2012 and of the Group’s loss for the year then ended; 

-

the  financial  statements  have  been  properly  prepared  in  accordance  with  IFRSs  as  adopted  by  the  European
Union; 

– the parent company financial statements have been properly prepared in accordance with IFRS as adopted by the

European Union and as applied in accordance with the Companies Act 2006; and

– the financial statements have been prepared in accordance with the requirements of the Companies Act 2006.

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Independent Auditors’ Report continued

To the shareholders of Aeorema Communications plc

Opinion on other matters prescribed by the Companies Act 2006
In our opinion the information given in the Directors’ Report for the financial year for which the financial statements are
prepared is consistent with the financial statements.

Matters on which we are required to report by exception
We have nothing to report in respect of the following matters where the Companies Act 2006 required us to report to
you if, in our opinion:

– adequate accounting records have not been kept by the parent company, or returns adequate for our audit have

not been received from branches not visited by us; or

– the parent Company financial statements are not in agreement with the accounting records and returns; or

– certain disclosures of directors’ remuneration specified by law are not made; or

– we have not received all the information and explanations we require for our audit.

Tony Castagnetti 

(Senior statutory auditor)

for and on behalf of RSM Tenon Audit Limited 

Statutory Auditor 
66 Chiltern Street, 
London, W1U 4JT

19 November 2012

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Consolidated Statement of Comprehensive Income

For the year ended 30 June 2012

Continuing operations

Notes

Revenue
Cost of sales

Gross profit
Administrative expenses

Operating loss 
Finance income
Finance expense
Other income

Loss before taxation
Taxation

Total comprehensive expense for the 
year attributable to owners of the parent

Loss per ordinary share:
Basic
Diluted

2

3
4
4
5

6

9
9

There were no other comprehensive income items.

The notes on pages 15 to 37 are an integral part of these financial statements.

2012
£

2,899,602
(2,071,094)

828,508
(913,064)

(84,556)
228
(13)
1,500

(82,841)
(2,342)

2011
£

2,147,844
(1,508,517)

639,327
(731,794)

(92,467)
271
–
1,860

(90,336)
(17,778)

(85,183)

(108,114)

(1.07822p)
(1.00542p)

(1.37944p)
(1.31363p)

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Statement of Financial Position

As at 30 June 2012

Notes

Group

Company

2012
£

2011
£

2012
£

2011
£

11

12

13

7

14

15

365,154

365,154

65,928

107,188

–

–

–

–

–

–

526,268

481,116

19,712

22,054

–

–

450,794

494,396

526,268

481,116

2,675

2,675

–

–

807,841

517,461

31,453

122,959

756,642

528,415

289,398

399,302

1,567,158

1,048,551

320,851

522,261

2,017,952

1,542,947

847,119

1,003,377

Non-current assets

Intangible assets

Property, plant and equipment

Investments in subsidiaries

Deferred taxation

Current assets

Inventories

Trade and other receivables

Cash and cash equivalents

Total assets

Current liabilities

Trade and other payables

16

(800,152)

(326,766)

(40,287)

(12,553)

Net assets

Equity

Share capital

Merger reserve

Share-based payment reserve

Capital redemption reserve

Retained earnings

1,217,800

1,216,181

806,832

990,824

17

18

1,004,688

979,688

1,004,688

979,688

16,650

76,268

–

31,116

16,650

76,268

–

31,116

257,812

257,812

257,812

257,812

(137,618)

(52,435)

(548,586)

(277,792)

Equity attributable to owners of the parent 

1,217,800

1,216,181

806,832

990,824

The notes on pages 15 to 37 are an integral part of these financial statements.

The  financial  statements  were  approved  and  authorised  by  the  board  of  directors  on  19  November  2012  and  were
signed on its behalf by

P Litten, Director 

S Garbutta, Director

Company Registration No. 04314540

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Statement of Changes in Equity

For the year ended 30 June 2012

Group

Share  Merger
reserve
capital
£
£

At 1 July 2010

Comprehensive expense for the year

Share-based payments

At 30 June 2011

At 1 July 2011

979,688

–

–

979,688

979,688 

Comprehensive expense for the year

–

–

–

–

–

–

–

Share-
based
payment
reserve
£

–

–

31,116

Capital
redemption
reserve
£

Retained
earnings
£

Total
equity
£

257,812

55,679

1,293,179

–

–

(108,114)

(108,114)

–

31,116

31,116

257,812

(52,435) 1,216,181

31,116

257,812

(52,435) 1,216,181

–

–

–

–

(85,183)

(85,183)

–

–

–

46,500

(4,850)

45,152

–

–

–

–

–

–

Issue of shares

Share issue costs

Share-based payments

25,000

21,500

(4,850)

–

–

–

45,152

At 30 June 2012

1,004,688

16,650

76,268

257,812

(137,618) 1,217,800

Company

Share  Merger
reserve
capital
£
£

At 1 July 2010

Comprehensive expense for the year

Share-based payments

At 30 June 2011

At 1 July 2011

979,688

–

–

979,688

979,688 

Comprehensive expense for the year

–

–

–

–

–

–

–

Share-
based
payment
reserve
£

–

–

31,116

Capital
redemption
reserve
£

Retained
earnings
£

Total
equity
£

257,812

428,254

1,665,754

–

–

(706,046)

(706,046)

–

31,116

31,116

257,812

(277,792)

990,824

31,116

257,812

(277,792)

990,824

Issue of shares

Share issue costs

Share-based payments

25,000

21,500

(4,850)

–

–

–

45,152

–

–

–

–

(270,794)

(270,794)

–

–

–

46,500

(4,850)

45,152

At 30 June 2012

1,004,688

16,650

76,268

257,812

(548,586)

806,832

The notes on pages 15 to 37 are an integral part of these financial statements.

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Statement of Cash Flows

For the year ended 30 June 2012

Notes

Group

Company

2012
£

2011
£

2012
£

2011
£

Cash used from operating activities 

24

263,309

(81,546)

(65,243)

(116,874)

Cash flows from investing activities

Finance expense

Finance income

(13)

228

–

271

Purchase of property, plant and equipment

12

(13,653)

(47,022)

Proceeds from sale of property, plant and equipment

–

24,512

–

189

–

–

Investments in subsidiaries (net of cash acquired)

(16,794)

–

(40,000)

–

229

–

–

–

Cash (used) / generated in investing activities

(30,232)

(22,239)

(39,811)

229

Cash flows from financing activities

Cost of share issue

Cash used in financing activities 

(4,850)

(4,850)

–

–

(4,850)

(4,850)

–

–

Net increase / (decrease) in cash and cash equivalents

228,227

(103,785)

(109,904)

(116,645)

Cash and cash equivalents at beginning of year

528,415

632,200

399,302

515,947

Cash and cash equivalents at end of year

15

756,642

528,415

289,398

399,302

The notes on pages 15 to 37 are an integral part of these financial statements.

14

Aeroema_R&A_2012_Layout 1  21/11/2012  15:28  Page 15

Notes to the Consolidated Financial Statements

For the year ended 30 June 2012

1 Accounting policies 
Aeorema Communications plc (formerly known as Cheerful Scout plc) is a public limited company incorporated in the
United Kingdom. The Company is domiciled in the United Kingdom and its principal place of business is 25/27 Riding
House Street, London, W1P 7PB. The Company’s Ordinary Shares are traded on the AIM Market.

The principal accounting policies adopted in the preparation of the financial statements are set out below. The policies
have been consistently applied to all the years presented, unless otherwise stated.

Going concern
The Group’s business activities, together with the factors likely to affect its future development and performance are set
out in the review of business contained in the Chairman’s Statement. The Group’s financial statements show details of
its financial position including, in note 25, details of its financial instruments and exposure to risk.

After  reviewing  the  Group’s  budget  for  the  next  financial  year,  other  medium  term  plans  and  considering  the  risks
outlined in note 25, the Directors, at the time of approving the financial statements, have a reasonable expectation that
the Group has adequate resources to continue in operational existence for the foreseeable future and have therefore
used the going concern basis in preparing the financial statements.

Basis of Preparation
The  Group’s  financial  statements  have  been  prepared  under  the  historical  cost  convention  and  in  accordance  with
International  Financial  Reporting  Standards  (IFRS)  as  adopted  by  the  European  Union,  and  with  those  parts  of  the
Companies Act 2006 applicable to companies reporting under IFRS.

The following new standards, amendments to standards and interpretations, applied for the first time from 1 July 2011.

(cid:129) IAS 24 (Amended) ‘Related Party Disclosures', effective 1 January 2011.

The adoption of these revised and amended standards has not impacted on the Annual Report and Financial Statements.

Adopted IFRSs not yet applied
The following new standards, amendments to standards and interpretations have been issued, but are not effective for
the financial year beginning 1 July 2011 and have not been early adopted by the group:

(cid:129) IFRS 7 (Amended) ‘Financial Instruments: Disclosures’, effective 1 January 2013.

(cid:129) IFRS 9 ‘Financial Instruments’, effective 1 January 2013.

(cid:129) IFRS 10 ‘Consolidated Financial Statements’, effective 1 January 2013.

(cid:129) IFRS 11 ‘Joint Arrangements’, effective 1 January 2013.

(cid:129) IFRS 12 ‘Disclosure of Interests in Other Entities’, effective 1 January 2013.

(cid:129) IFRS 13 ‘Fair Value Measurement’, effective 1 January 2013.

(cid:129) IAS 12 (Amended) ‘Income Taxes’, effective 1 January 2012.

(cid:129) IAS 19 (Amended) ‘Employee Benefits’, effective 1 January 2013.

(cid:129) IAS 27 (Revised) ‘Separate Financial Statements’, effective 1 January 2013.

(cid:129) IAS 1 (Amended) ‘Presentation of Other Comprehensive Income’, effective 1 July 2012.

(cid:129) IAS 28 (Revised) ‘Investments in Associates and Joint Ventures’, effective 1 January 2013.

15

Aeroema_R&A_2012_Layout 1  21/11/2012  15:28  Page 16

Notes to the Consolidated Financial Statements continued

For the year ended 30 June 2012

Management  does  not  believe  that  the  application  of  these  standards,  where  applicable,  will  have  an  impact  on  the
financial statements, except for the requirement of additional disclosures.

Basis of consolidation 
The Group financial statements consolidate those of the Company and all of its subsidiary undertakings drawn up to 30
June 2012. Subsidiaries are entities over which the Group has the power to control the financial and operating policies
so  as  to  obtain  benefits  from  their  activities.  Subsidiaries  are  fully  consolidated  from  the  date  on  which  control  is
transferred until the date that such control ceases.

Intra-group  transactions,  balances  and  unrealised  gains  and  losses  on  transactions  between  group  companies  are
eliminated.

The  merger  reserve  is  used  where  more  than  90%  of  the  shares  in  a  subsidiary  are  acquired  and  the  consideration
includes the issue of new shares by the Company, thereby attracting merger relief under the Companies Act 2006.

Revenue
Revenue  represents  amounts  (excluding  value  added  tax)  derived  from  the  provision  of  services  to  third  party
customers  in  the  course  of  the  Group’s  ordinary  activities.  Revenue  is  measured  at  the  fair  value  of  consideration
received taking into account any trade discounts and volume rebates. Revenue for all business segments is recognised
when the Group has earned the right to receive consideration for its services.

Intangible assets – goodwill 
All  business  combinations  are  accounted  for  by  applying  the  acquisition  method.  Goodwill  acquired  represents  the
excess  of  the  fair  value  of  the  consideration  and  associated  costs  over  the  fair  value  of  the  identifiable  net  assets
acquired.

After initial recognition, goodwill is measured at cost less any accumulated impairment losses. At the date of acquisition,
the goodwill is allocated to cash generating units, usually at business segment level or statutory company level as the
case  may  be,  for  the  purpose  of  impairment  testing  and  is  tested  at  least  annually  for  impairment.  On  subsequent
disposal or termination of a business acquired, the profit or loss on termination is calculated after charging the carrying
value of any related goodwill. 

Property, plant and equipment
Property,  plant  and  equipment  is  stated  in  the  financial  statements  at  cost  less  accumulated  depreciation  and  any
impairment  value.  Depreciation  is  provided  to  write  off  the  cost  less  estimated  residual  value  of  property,  plant  and
equipment over its expected useful life (which is reviewed at least at each financial year end), as follows:

Leasehold land and buildings

straight line over the life of the lease (5 years)

Fixtures, fittings and equipment

25% straight line

Any  gain  or  loss  arising  on  the  derecognition  of  the  asset  (calculated  as  the  difference  between  the  net  disposal
proceeds  and  the  carrying  amount  of  the  asset)  is  included  in  the  income  statement  in  the  year  that  the  asset  is
derecognised.

16

Aeroema_R&A_2012_Layout 1  21/11/2012  15:28  Page 17

Notes to the Consolidated Financial Statements continued

For the year ended 30 June 2012

Fully depreciated assets still in use are retained in the financial statements.

Impairment
The carrying amounts of the Group’s assets are reviewed at each balance sheet date to determine whether there is any
indication of impairment. If any such indication exists, the assets’ recoverable amount is estimated. For goodwill and
intangible  assets  that  have  an  indefinite  useful  life  and  intangible  assets  that  are  not  yet  available  for  use,  the
recoverable amount is estimated at each annual balance sheet date and whenever there is an indication of impairment.

An  impairment  loss  is  recognised  whenever  the  carrying  amount  of  an  asset  or  its  cash-generating  unit  exceeds  its
recoverable amount. Impairment losses are recognised in the income statement in those expense categories consistent
with the function of the impaired asset.

Operating leases
Rentals under operating leases are charged to the Statement of Comprehensive Income on a straight line basis over the
period of the lease. 

Investments 
Fixed asset investments are stated at cost less provision for diminution in value. 

Inventories
Inventories are stated at the lower of cost and net realisable value. 

Trade and other receivables
Trade  and  other  receivables  are  stated  initially  at  fair  value  and  subsequently  measured  at  amortised  cost  less  any
provision for impairment.

Trade and other payables
Trade payables are recognised initially at fair value and subsequently measured at amortised cost.

Cash and cash equivalents
Cash comprises, for the purpose of the Statement of Cash Flows, of cash in hand and deposits payable on demand and
bank  overdrafts.  Cash  equivalents  are  short-term  highly  liquid  investments  that  are  readily  convertible  to  known
amounts of cash and that are subject to an insignificant risk of changes in value. Cash equivalents normally have a date
of maturity of 3 months or less from the acquisition date.

Finance income
Financial income consists of interest receivable on funds invested. It is recognised in the Statement of Comprehensive
Income as it accrues.

17

Aeroema_R&A_2012_Layout 1  21/11/2012  15:28  Page 18

Notes to the Consolidated Financial Statements continued

For the year ended 30 June 2012

Taxation
Income  tax  on  the  profit  or  loss  for  the  periods  presented  comprises  current  and  deferred  tax.  Current  tax  is  the
expected tax payable on the taxable income for the year, using rates enacted or substantively enacted at the balance
sheet date, and any adjustment to tax payable in respect of previous years.

Deferred  tax  is  provided  on  temporary  differences  between  carrying  amounts  of  assets  and  liabilities  for  financial
reporting purposes and the amounts used for taxation purposes. The following temporary differences are not provided
for:  the  initial  recognition  of  goodwill;  the  initial  recognition  of  assets  or  liabilities  that  affect  neither  accounting  nor
taxable profit other than in a business combination; the differences relating to investments in subsidiaries to the extent
that  they  will  probably  not  reverse  in  the  foreseeable  future.  The  amount  of  deferred  tax  provided  is  based  on  the
expected manner of realisation or settlement of the carrying amount of assets and liabilities, using tax rates enacted or
substantively enacted at the balance sheet date.

A deferred tax asset is recognised only to the extent that it is probable that future taxable profits will be available against
which the assets can be utilised. 

Pension costs
The Group does not operate a pension scheme for its employees. It does however, make contributions to the private
pension  arrangements  of  certain  employees.  These  arrangements  are  of  the  money  purchase  type  and  the  amount
charged to the Statement of Comprehensive Income represents the contributions payable by the Group for the period.

Financial instruments 
The Group does not enter into derivative transactions and does not trade in financial instruments. Financial assets and
liabilities  are  recognised  on  the  Balance  Sheet  when  the  Group  becomes  a  party  to  the  contractual  provision  of  the
instrument.

Equity
An equity instrument is a contract that evidences a residual interest in the assets of an entity after deducting all of its
liabilities.  Equity  instruments  are  recorded  at  the  proceeds  received,  net  of  direct  issue  costs.  The  Group’s  equity
instruments comprise ‘share capital’ in the Statement of Financial Position.

Foreign currency translation
Monetary assets and liabilities denominated in foreign currencies are translated into sterling at the rates of exchange
ruling at the balance sheet date. Transactions in foreign currencies are recorded at the rate ruling at the date of the
transaction. All differences are taken to the Statement of Comprehensive Income.

Share-based payments
The  Group  has  applied  the  transitional  provisions  of  IFRS  2  only  to  awards  of  equity  instruments  made  after  7
November 2002 that had not vested by 1 July 2006.

The  fair  value  of  equity  rights  is  estimated  using  option  pricing  models  at  the  date  of  grant  to  key  employees  and  is
dependent  on  factors  such  as  the  exercise  price,  expected  volatility,  option  price  and  risk  free  interest  rate.  The  fair
value  is  then  amortised  through  the  Statement  of  Comprehensive  Income  on  a  straight-line  basis  over  the  vesting
period.  Expected  volatility  is  determined  based  on  the  historical  share  price  volatility  for  the  Company.  Further
information is given in note 22 to the financial statements.

18

Aeroema_R&A_2012_Layout 1  21/11/2012  15:28  Page 19

Notes to the Consolidated Financial Statements continued

For the year ended 30 June 2012

Significant judgements and estimates
The  preparation  of  the  Group’s  financial  statements  in  conforming  with  IFRS  required  management  to  make
judgements,  estimates  and  assumptions  that  effect  the  application  of  policies  and  reported  amounts  in  the  financial
statements.  These  judgements  and  estimates  are  based  on  management’s  best  knowledge  of  the  relevant  facts  and
circumstances.  Information  about  such  judgements  and  estimation  is  contained  in  the  accounting  policies  and  /  or
notes to the financial statements and the key areas are summarised below:

a) Depreciation rates are based on the estimated useful lives and residual value of the assets involved.

b) The impairment review of goodwill is based on the estimation of future cash flows and discount rates in order to

calculate the present value of the cash flows.

c) The Group operates share incentive schemes as detailed in note 22. In order to calculate the annual charge in
accordance  with  IFRS  2,  management  are  required  to  make  a  number  of  assumptions  and  include,  amongst
others, volatility and expected life of options.

d) An allowance for uncollectable trade receivables is estimated based on a combination of aging analysis and any

specific, known troubled customer accounts.

19

Aeroema_R&A_2012_Layout 1  21/11/2012  15:28  Page 20

Notes to the Consolidated Financial Statements continued

For the year ended 30 June 2012

2 Revenue and segment information
Revenue and segmental results have been disclosed by three operating segments of On Screen, Live Events and Viral
Film  in  the  manner  that  the  information  is  presented  to  the  Board  of  Directors,  being  the  Chief  Operating  Decision
Makers, in accordance with IFRS 8.

On Screen
2012
£

On Screen
2011
£

Live
Events 
2012
£

Live
Events 
2011
£

Viral
Film
2012
£

1,027,974

1,151,574 1,809,371

996,270

62,257

80,632

47,038

123,522

17,784

(46,556)

Viral
Film
2011
£

–

–

Revenue

Segment results

Unallocated expenses

Operating loss

Finance expense

Finance income

Other income

Taxation

Loss for the year

Segment assets

501,613

532,224

792,857

242,254

64,718

Unallocated assets

Total assets

501,613

532,224

792,857

242,254

64,718

Segment liabilities

(238,690)

(207,423)

(484,463)

(106,789)

(56,736)

Unallocated liabilities

Total liabilities

(238,690)

(207,423)

(484,463)

(106,789)

(56,736)

Capital expenditure

12,809

44,039

844

2,983

–

Impairment losses 

–

–

–

–

77,671

Depreciation and amortisation

58,653

71,345

1,137

848

377

–

–

–

–

–

–

–

–

Total
2012
£

Total
2011
£

2,899,602

2,147,844

157,598

64,822

(242,154)

(157,289)

(84,556)

(92,467)

(13)

228

–

271

1,500

1,860

(2,342)

(17,778)

(85,183)

(108,114)

1,359,188

774,478

658,764

768,469

2,017,952

1,542,947

(779,889)

(314,212)

(20,263)

(12,554)

(800,152)

(326,766)

13,653

47,022

77,671

–

60,167

72,193

20

Aeroema_R&A_2012_Layout 1  21/11/2012  15:28  Page 21

Notes to the Consolidated Financial Statements continued

For the year ended 30 June 2012

All  revenue  represents  sales  to  external  customers.  One  customer  (2011:  Two)  are  defined  as  major  customers  by
revenue, each contributing more than 10% of the Group revenue.

Major customer

Major customer

Major customer

Segment

Live Events

Live Events

On Screen

2012
£

757,255

–

–

2011
£

–

252,877

241,506

The geographical analysis of turnover and assets by geographical location of customer is as follows:

Geographical market

2012
UK
£

2011
UK
£ 

2012
Europe
£

2011
Europe
£

2012
USA
£

2011
USA
£

2012
Total
£

2011
Total
£

Revenue

2,791,626 2,120,900

8,144

20,159

99,832

6,785 2,899,602 2,147,844

Segment assets

591,538

405,296

–

–

83,449

3,730

674,987

409,026

Unallocated assets

Total assets

Capital expenditure – unallocated

1,342,965 1,133,921

2,017,952 1,542,947

13,653

47,022

21

Aeroema_R&A_2012_Layout 1  21/11/2012  15:28  Page 22

Notes to the Consolidated Financial Statements continued

For the year ended 30 June 2012

3 Operating loss

Operating loss is stated after charging:

Depreciation of property, plant and equipment

Impairment of goodwill

Profit on disposal of property, plant and equipment

Fees payable to the Company’s auditor in respect of:

Audit of the Company’s annual accounts

Audit of the Company’s subsidiaries

Staff costs (see note 21)

Operating leases – land and buildings

4 Financial Income and expenses

Finance income

Bank interest received

Finance expenses

Other interest payable

5 Other income

Rental income

22

2012
£

2011
£

60,167

72,193

77,671

–

–

23,496

6,000

10,650

13,000

8,850

1,037,826

888,254

105,068

105,068

2012
£

228

2012
£

13

2011
£

271

2011
£

–

2012
£

2011
£

1,500

1,860

Aeroema_R&A_2012_Layout 1  21/11/2012  15:28  Page 23

Notes to the Consolidated Financial Statements continued

For the year ended 30 June 2012

6 Taxation

The tax charge comprises:

Current tax

Current year

Deferred tax

Current year

Total tax charge in the statement
of comprehensive income

Factors affecting the tax charge for the year

Loss on ordinary activities before taxation

Loss on ordinary activities before taxation multiplied by standard 
rate of UK corporation tax of 20% (2011: 20.75%)

Effects of:

Non deductible expenses

Depreciation, impairment losses and disposals

Capital allowances

Share-based payment 

Losses utilised

Losses carried forward 

Deferred tax asset movement

Total taxation charge

2012
£

2011
£

–

–

–

–

2,342

17,778

2,342

17,778

2,342

17,778

(82,841)

(90,336)

(16,567)

(18,745)

3,151

(429)

27,568

9,895

(7,430)

(13,481)

9,030

6,457

(15,914)

(7,503)

162

23,806

2,342

17,778

18,909

36,523

2,342

17,778

The Group has estimated losses of £448,940 (2011: £525,872) available to carry forward against future trading profits.

23

Aeroema_R&A_2012_Layout 1  21/11/2012  15:28  Page 24

Notes to the Consolidated Financial Statements continued

For the year ended 30 June 2012

7 Deferred taxation

Property, plant and equipment temporary differences 

Temporary differences 

Losses 

At 1 July 

Transfer to Statement of Comprehensive Income 

At 30 June

2012
£

2011
£

622

(5,326)

4,725

1,733

14,365

25,647

19,712

22,054

22,054

39,,832

(2,342)

(17,778)

19,712

22,054

A deferred tax asset is expected to be utilised given the expected return to profitability and future trading prospects. The
deferred tax asset is expected to be realised after more than one year.

8 Loss attributable to members of the parent company
As permitted by section 408 of the Companies Act 2006, the parent Company’s Statement of Comprehensive Income
has not been included in these financial statements. The retained loss for the financial year of the holding company was
£270,794 (2011: £706,046).

9 Loss per ordinary share
Basic loss per share are calculated by dividing the profit or loss attributable to owners of the parent by the weighted
average number of ordinary shares outstanding during the year. 

Diluted  earnings  per  share  are  calculated  by  dividing  the  profit  or  loss  attributable  to  owners  of  the  parent  by  the
weighted average number of ordinary shares outstanding during the year plus the weighted average number of ordinary
shares that would have been issued on the conversion of all dilutive potential ordinary shares into ordinary shares.

The following reflects the income and share data used and dilutive earnings per share computations: 

Loss attributable to owners of the parent

2012
£

2011
£

(85,183)

(108,114)

Basic weighted average number of shares

7,900,342 7,837,500

Dilutive potential ordinary shares:

Employee share options

Diluted weighted average number of shares

24

572,017

392,702

8,472,359 8,230,202

Aeroema_R&A_2012_Layout 1  21/11/2012  15:28  Page 25

Notes to the Consolidated Financial Statements continued

For the year ended 30 June 2012

10 Business combinations
On 9 March 2012, the Company acquired the entire share capital of ST16 Limited. The consideration was satisfied by
the  issue  of  200,000  new  Ordinary  Shares  at  0.2325p  per  share,  being  the  market  value  on  the  date  of  issue,  plus
£40,000 in cash. The costs of acquisition amounted to £4,850 and have been charged to the merger reserve.

The book value and fair value of the net assets acquired was £8,829 and goodwill of £77,671 has arisen on acquisition.
The net assets and results of the acquired company are included in the consolidated accounts of the Group from the
date  of  acquisition.  Acquisition  accounting  has  been  applied  and  the  goodwill  arising  has  been  capitalised  and  is
subject to annual impairment testing.

The fair value of identifiable assets and liabilities of ST16 Limited at the date of acquisition were:

Fixed assets

Trade and other receivables

Cash at bank

Trade and other payables

Current tax liabilities

Net assets

Goodwill arising

Total consideration represented by:

Value of shares issued

Cash consideration paid

Total consideration

Fair value and
carrying value
£

5,253

23,914

23,206

(36,558)

(6,986)

8,829

77,671

86,500

46,500

40,000

86,500

ST16 Limited has contributed revenues of approximately £62,000 since acquisition and incurred a net loss of £46,000.
Had the company been consolidated since 1 July 2011, it would have generated revenues of £189,000 and incurred a
net loss of £17,000.

25

Aeroema_R&A_2012_Layout 1  21/11/2012  15:28  Page 26

Notes to the Consolidated Financial Statements continued

For the year ended 30 June 2012

11 Intangible Fixed Assets

Group

Cost

At 1 July 2010

At 30 June 2011

Acquisition of subsidiary

At 30 June 2012

Impairment and amortisation

At 1 July 2010

At 30 June 2011

Impairment charge

At 30 June 2012

Net book value

At 1 July 2010

At 30 June 2011

At 30 June 2012

Goodwill
£

2,728,292

2,728,292

77,671

2,805,963

2,363,138

2,363,138

77,671

2,440,809

365,154

365,154

365,154

Goodwill  arose  for  the  Group  on  consolidation  of  its  subsidiary  companies,  Cheerful  Scout  Productions  Limited  and
ST16 Limited. 

Impairment – Cheerful Scout Productions Limited
Goodwill  has  been  tested  for  impairment  based  on  its  future  value  in  use.  Future  value  has  been  calculated  on  a
discounted  cash  flow  basis  using  the  2013  budgeted  figures  as  approved  by  the  Board  of  Directors  extended  for  a
period of 5 years and discounted at a rate of 2.4%. It has been assumed that future growth will be at 1.5%. Based upon
these assumptions, there was no impairment in the year. 

Management has assessed the sensitivity of the recoverable amounts in the key assumptions to be as follows: a five
percentage increase in the discount rate would reduce the recoverable amount by £31,000 and a one percentage fall in
future growth would reduce the recoverable amount by £79,000.

Impairment – ST16 Limited
Impairment of goodwill of £77,671 (2011: £Nil) has been included in the Statement of Comprehensive Income. The
directors  have  reviewed  the  trading  performance  of  the  company  since  acquisition  and  considered  future  likely  cash
flows of the company and as a result believe that value in use of the goodwill has become fully impaired.

26

Aeroema_R&A_2012_Layout 1  21/11/2012  15:28  Page 27

Notes to the Consolidated Financial Statements continued

For the year ended 30 June 2012

12 Property, Plant and Equipment

Group

Cost

At 1 July 2010

Additions

Disposals

At 30 June 2011

Additions

Additions on acquisition of subsidiary

At 30 June 2012

Depreciation

At 1 July 2010

Charge for the year

Disposals

At 30 June 2011

Charge for the year

At 30 June 2012

Net book value

At 1 July 2010

At 30 June 2011

At 30 June 2012

Leasehold land
and buildings
£

Fixtures, fittings
and equipment
£

157,063

–

–

157,063

–

–

852,115

47,022

(28,154)

870,983

13,653

5,254

Total
£

1,009,178

47,022

(28,154)

1,028,046

13,653

5,254

157,063

889,890

1,046,953

149,638

2,100

–

151,738

2,100

153,838

7,425

5,325

3,225

726,165

70,093

(27,138)

769,120

58,067

827,187

125,950

101,863

62,703

875,803

72,193

(27,138)

920,858

60,167

981,025

133,375

107,188

65,928

The gross carrying amount of fully depreciated property, plant and equipment still in use is £146,578 (2011: £146,578)
in  relation  to  leasehold  land  and  buildings  and  £770,351  (2011:  £601,550)  in  relation  to  fixtures,  fittings  and
equipment.

27

Aeroema_R&A_2012_Layout 1  21/11/2012  15:28  Page 28

Notes to the Consolidated Financial Statements continued

For the year ended 30 June 2012

13 Non-current Assets – Investments

Company

Cost

At 1 July 2010

Shares in
subsidiary
£

Loans to
subsidiary
£

Total
£

3,144,813

201,308

3,346,121

Increase in respect of share based payments

31,116

–

31,116

Loan to subsidiary written off

At 30 June 2011

Acquisition of subsidiary

Increase in respect of share based payments

Disposal of subsidiary

At 30 June 2012

Provision

At 1 July 2010

Impairment of subsidiary

Loan to subsidiary written off

At 30 June 2011

Impairment of subsidiary

Disposal of subsidiary

At 30 June 2012

Net book value

At 1 July 2010

At 30 June 2011

At 30 June 2012

–

(201,308)

(201,308)

3,175,929

86,500

45,152

(600)

3,306,981

–

–

–

–

–

3,175,929

86,500

45,152

(600)

3,306,981

2,144,813

201,308

2,346,121

550,000

–

550,000

–

(201,308)

(201,308)

2,694,813

86,500

(600)

2,780,713

1,000,000

481,116

526,268

–

–

–

–

–

–

–

2,694,813

86,500

(600)

2,780,713

1,000,000

481,116

526,268

28

Aeroema_R&A_2012_Layout 1  21/11/2012  15:28  Page 29

Notes to the Consolidated Financial Statements continued

For the year ended 30 June 2012

Holdings of more than 20% 
The Company holds more than 20% of the share capital of the following companies:

Subsidiary undertakings

Country of
registration or
incorporation

Cheerful Scout Productions Limited

England and Wales

Twentyfirst Limited (formerly nVision 

Technology Limited

ST16 Limited

England and Wales

England and Wales

Shares held 

Class

Ordinary

Ordinary

Ordinary

%

100

100

100

The principal activity of these undertakings for the last relevant financial year was as follows:

Company

Principal activity

Cheerful Scout Productions Limited

Provision of business communication services

Twentyfirst Limited (formerly nVision 

Technology Limited

Provision of event management services

ST16 Limited

Provision of media production

During the year, the company’s dormant subsidiary, Business Data Interactive Limited, was dissolved.

14 Trade and other receivables

Trade receivables

Related party receivables

Other receivables

Prepayments and accrued income

Group

Company

2012
£

2011
£

674,987

405,296

2012
£

–

2011
£

–

–

–

21,869

118,946

37,901

37,303

94,953

74,862

5,372

4,212

–

4,013

807,841

517,461

31,453

122,959

Other receivables include £34,543 (2011: £34,543) for a rental deposit which is secured by a charge in favour of the
landlords. All trade and other receivables are expected to be recovered within 12 months of the balance sheet date. The
fair value of trade and other receivables is the same as the carrying values shown above.

29

Aeroema_R&A_2012_Layout 1  21/11/2012  15:28  Page 30

Notes to the Consolidated Financial Statements continued

For the year ended 30 June 2012

At  the  year  end,  trade  receivables  of  £94,837  (2011:  £167,437)  were  past  due  but  not  impaired.  These  relate  to  a
number  of  customers  for  whom  there  is  no  significant  change  in  credit  quality  and  the  amounts  are  still  considered
recoverable. The ageing of these trade receivables is as follows:

Less than 90 days

More than 90 days

15 Cash and cash equivalents

Bank balances

Cash and cash equivalents

Group

2012
£

2011
£

94,837

166,733

–

704

94,837

167,437

Group

Company

2012
£

2011
£

2012
£

2011
£

756,642

528,415

289,398

399,302

756,642

528,415

289,398

399,302

Cash and cash equivalents in the statement of cash flows 

756,642

528,415

289,398

399,302

16 Trade and Other Payables

Trade payables

Related party payables

Taxes and social security costs

Other payables

Group

Company

2012
£

2011
£

2012
£

2011
£

430,056

194,533

9,275

3,792

–

–

14,652

171,040

73,391

10,866

12,656

250

–

–

250

375

Accruals and deferred income

188,190

46,186

16,110

8,136

800,152

326,766

40,287

12,553

All trade and other payables are expected to be settled within 12 months of the balance sheet date. The fair value of
trade and other payables is the same as the carrying values shown above.

30

Aeroema_R&A_2012_Layout 1  21/11/2012  15:28  Page 31

Notes to the Consolidated Financial Statements continued

For the year ended 30 June 2012

17 Share capital

Authorised

2012
£

2011
£

28,000,000 Ordinary shares of 12.5p each

3,500,000

3,500,000

Allotted, called up and fully paid

At 1 July 2010

At 30 June 2011

At 1 July 2011

Issue of shares

At 30 June 2012

See note 22 for details of share options outstanding.

18 Merger reserve

At 1 July 2010

At 30 June 2011

Premium on issue of shares

Share issue costs

At 30 June 2012

Ordinary
shares
£

Number

7,837,500

979,688

7,837,500

979,688

7,837,500

979,688

200,000

25,000

8,037,500

1,004,688

Merger reserve
£

–

–

21,500

(4,850)

16,650

In  accordance  with  section  612  of  the  Companies  Act  2006,  the  premium  on  ordinary  shares  issued  in  relation  to
acquisitions is recorded as a merger reserve. The reserve is not distributable. The balance on the reserve has arisen
following the acquisition of ST16 Limited during the year.

31

Aeroema_R&A_2012_Layout 1  21/11/2012  15:28  Page 32

Notes to the Consolidated Financial Statements continued

For the year ended 30 June 2012

19 Financial commitments
Total future minimum lease payments under non-cancellable operating lease rentals are payable as follows:

Not later than one year

Later than one year and not later than five years

20 Directors’ emoluments
The remuneration of Directors of the Company is set out below.

Land and Buildings

2012
£

2011
£

64,167

110,000

6,258

64,167

P Litten

G Fitzpatrick

S Appleton

NJ Newman

S Garbutta

R L Owen

Salary or
fees
2012
£

Salary or
fees
2011
£

Pensions
2012
£

Pensions
2011
£

Total
2012
£

Total
2011
£

50,000

50,000

25,992

26,242

75,992

76,242

39,041

–

20,295

–

–

1,500

7,500

10,000

1,500

–

7,500

–

–

–

–

–

–

–

–

–

59,336

–

–

–

1,500

7,500

10,000

1,500

–

7,500

98,041

69,000

46,287

26,242

144,328

95,242

The share options held by directors who served during the year are summarised below:

Name

Grant date

Number
awarded

Exercise
price

Earliest
exercise price

Expiry date

G Fitzpatrick

28 October 2004

64,000

0.1875p

27 October 2007

27 October 2014

No directors exercised share options during the year.

Fees for N J Newman and S Garbutta are charged by Harris &  Trotter LLP, a firm in which they are a member. See 
note 23.

32

Aeroema_R&A_2012_Layout 1  21/11/2012  15:28  Page 33

Notes to the Consolidated Financial Statements continued

For the year ended 30 June 2012

21 Employee information
The average monthly number of employees (including directors) employed by the Group during the year was:

Number of employees

Production

Administration

2012
Number

2011
Number

15

5

20

15

6

21

The aggregate payroll costs of these employees charged in the Statement of Comprehensive Income was as follows:

Employment costs

Wages and salaries

Social security costs

Pension costs

Share-based payments

2012
£

2011
£

844,962

725,268

95,556

52,156

45,152

79,214

52,656

31,116

1,037,826

888,254

22 Share-based payments
The  Group  operates  an  EMI  Share  option  scheme  for  key  employees.  Options  are  granted  to  key  employees  at  an
exercise price equal to the market price of the Company’s shares at the date of grant. Options are exercisable from the
third anniversary of the date of grant and lapse if they remain unexercised at the tenth anniversary or upon cessation of
employment. The following option arrangements exist over the Company’s shares:

Date of grant

1 May 2002

Exercise price

exercise period

From

To

Number
of options
2012

Number
of options
2011

62.50p

1 May 2005

30 April 2012

–

72,000

28 October 2004

18.75p

28 October 2007

27 October 2014

143,000

143,000

20 July 2010

8.75p

20 July 2013

19 July 2020

1,200,000

1,200,000

9 March 2012

23.25p

9 March 2015

8 March 2022

600,000

–

1,943,000

1,415,000

33

Aeroema_R&A_2012_Layout 1  21/11/2012  15:28  Page 34

Notes to the Consolidated Financial Statements continue

For the year ended 30 June 2012

Details  of  the  number  of  share  options  and  the  weighted  average  exercise  price  outstanding  during  the  year  are  as
follows:

Weighted
average
exercise
price
2012
£

Number
of options
2012

Number
of options
2011

Outstanding at beginning of the year

1,415,000

0.12

235,600

Lapsed during the year

Granted during the year

(72,000)

(0.63)

(20,600)

600,000

0.23

1,200,000

Outstanding at end of the year

1,943,000

0.09

1,415,000

Exercisable at the end of the year

143,000

215,000

Weighted
average
exercise
price
2011
£

0.32

(0.19)

0.09

0.12

The exercise price of options outstanding at the year-end ranged between £0.0875 and £0.2325 (2011: £0.0875 and
£0.625) and their weighted average contractual life was 8.5 years (2011: 8.7 years). 

Equity-settled share-based payments are measured at fair value at the date of grant. The fair value as determined at the
grant date of equity-settled share-based payments is expensed on a straight line basis over the vesting period, based on
the Group's estimate of shares that will eventually vest. The estimated fair value of the options is measured using an
option pricing model. The inputs into the model are as follows: 

Grant date

Model used

Share price at grant date

Exercise price

Contractual life

Risk free rate

Expected volatility

Expected dividend rate

28 October 2004

Binomial

16.25p

18.75p

10 years

6%

43%

0%

Fair value option

5.9868p

20 July 2010

Black-Scholes

9 March 2012

Black-Scholes

8.75p

8.75p

10 years

0.5%

100%

0%

7.779p

23.25p

23.25p

10 years

0.5%

105%

0%

21.053p

The  expected  volatility  is  determined  by  calculating  the  historical  volatility  of  the  company’s  share  price  over  the  last
three  years.  The  risk  free  rate  is  the  office  Bank  of  England  base  rate.  The  expected  dividend  rate  is  zero  as  the
company has not paid dividends in the past.

The Group recognised the following charges in the Statement of Comprehensive Income in respect of its share-based
payment plans:

Share-based payment charge

34

2011
£

2010
£

45,152

31,116

Aeroema_R&A_2012_Layout 1  21/11/2012  15:28  Page 35

Notes to the Consolidated Financial Statements continued

For the year ended 30 June 2012

23 Related Party Transactions
The  Group  has  a  related  party  relationship  with  its  subsidiaries  and  its  directors.  Details  of  transactions  between  the
Company and its subsidiaries are as follows:

Management fees charged by subsidiaries to Aeorema Communications plc

Cheerful Scout Productions Limited

Amounts owed by subsidiaries

Total amount owed by subsidiaries

Less provision

Amounts owed by subsidiaries

Total amount owed to subsidiaries

The compensation of key management (including directors) of the Group is as follows: 

Short-term employee benefits 

Post-employment benefits

2012
£

2011
£

81,859

81,790

41,869

118,946

(20,000)

–

21,869

118,946

14,652

–

2012
£

2011
£

119,293

118,828

51,984

52,484

171,277

171,312

Aeorema  Communications  Plc  is  a  guarantor  for  a  lease  entered  into  by  Cheerful  Scout  Productions  Limited,  its
subsidiary undertaking.

During the year, the Company’s investment in its subsidiaries, Cheerful Scout Productions Limited and ST16 Limited
were  impaired  by  £Nil  (2011:  £550,000)  and  £86,500  (2011:  £Nil)  respectively.  A  loan  to  ST16  Limited  of  £20,000
(2011: £Nil) was also impaired during the year.

35

Aeroema_R&A_2012_Layout 1  21/11/2012  15:28  Page 36

Notes to the Consolidated Financial Statements continued

For the year ended 30 June 2012

Harris and Trotter LLP is a firm in which N J Newman and S Garbutta are members. The amounts charged to the Group
for professional services and the balance outstanding at the reporting date is as follows:

Harris and Trotter LLP – charged during the year

Aeorema Communications plc 

Cheerful Scout Productions Limited

Twentyfirst Limited

ST16 Limited

Harris and Trotter LLP – balance outstanding at the reporting date

Aeorema Communications plc

Cheerful Scout Productions Limited

24 Cash flows

Cash flows from operating activities

Loss before taxation

Depreciation

Profit on disposal of property, plant and equipment

Share-based payment

Impairment of goodwill

Impairment of investment in subsidiaries

Finance expense

Finance income

2012
£

17,692

7,200

7,200

4,000

2011
£

13,478

11,514

4,975

–

36,092

29,967

2012
£

–

–

–

2011
£

1,800

7,476

9,276

Group

Company

2012
£

2011
£

2012
£

2011
£

(82,841)

(90,336)

(270,794)

(706,046)

60,167

72,193

–

(23,496)

45,152

31,116

77,671

–

13

–

–

–

–

–

–

–

–

–

–

–

86,500

550,000

–

–

(228)

(271)

(189)

(229)

99,934

(10,794)

(184,483)

(156,275)

Increase / (decrease) in trade and other payables

439,645

(59,460)

27,734

(25,083)

(Increase) / decrease in trade and other receivables

(269,284)

(10,869)

91,506

64,484

Increase in inventories

Taxation paid

–

(423)

(6,986)

–

–

–

–

–

Cash generated / (used) from operating activities

263,309

(81,546)

(65,243)

(116,874)

36

Aeroema_R&A_2012_Layout 1  21/11/2012  15:28  Page 37

Notes to the Consolidated Financial Statements continued

For the year ended 30 June 2012

25 Financial instruments
The Group is exposed to risks that arise from its use of financial instruments. There have been no significant changes in
the  Group’s  exposure  to  financial  instrument  risk,  its  objectives,  policies  and  processes  for  managing  those  from
previous periods. The principal financial instruments used by the Group, from which financial instrument risk arises, are
trade receivables, cash and cash equivalents and trade and other payables. 

Credit risk

Credit risk arises principally from the Group’s trade receivables. It is the risk that the counterparty fails to discharge its
obligation in respect of the instrument. The maximum exposure to credit risk at 30 June 2012 was £674,987 (2011:
£405,296).  Trade  receivables  are  managed  by  policies  concerning  the  credit  offered  to  customers  and  the  regular
monitoring of amounts outstanding for both time and credit limits. At the year end, the credit quality of trade receivables
is considered to be satisfactory.

Liquidity risk
Liquidity  risk  arises  from  the  Group’s  management  of  working  capital.  It  is  the  risk  that  the  Group  will  encounter
difficulty in meeting its financial obligations as they fall due. The Group’s policy is to meet its liabilities when they fall
due.  The  Group  monitors  cash  flow  on  a  regular  basis.  At  the  year  end,  the  Group  has  sufficient  liquid  resources  to
meets its obligations of £800,152 (2011: £326,766).

Market risk
Market risk arises from the Group’s use of interest bearing financial instruments. It is the risk that the fair value of future
cash  flows  of  a  financial  instrument  will  fluctuate.  At  the  year  end,  the  cash  and  cash  equivalents  of  the  Group  was
£756,642 (2011: £528,415). The Group ensures that its cash deposits earn interest at a reasonable rate. 

Capital risk
The Group’s objectives when managing capital are to safeguard the Group’s ability to continue as a going concern while
maximising the return to stakeholders. The capital structure of the Group consists of equity attributable to equity holders
of the parent, comprising issued share capital, reserves and retained earnings as disclosed in the Group Statement of
Changes in Equity. At the year end, total equity was £1,217,800 (2011: £1,216,181).

Fair value of financial assets 
The Group's book value of the financial assets equates to their fair values. 

26 Pension costs defined contribution 
The Group makes pre-defined contributions to employees' personal pension plans. Contributions payable by the Group
for the year were £52,156 (2011: £52,656). 

27 Control
There is no overall controlling party.

37

Aeroema_R&A_2012_Layout 1  21/11/2012  15:28  Page 38

Notice of Annual General Meeting

Aeorema Communications plc (Incorporated and registered in England and Wales with company number 04314540)

NOTICE IS HEREBY GIVEN that the Annual General Meeting of Aeorema Communications plc will be held at 25-27 Riding
House Street, London, W1W 7DU on 17 December 2012 at 10.00 a.m. for the transaction of the following business:

As Ordinary Business to consider and, if thought fit, pass the following resolutions which will be proposed as Ordinary
Resolutions: 

1. To receive and adopt the report of the directors of the Company and the audited accounts for the Company for the

year ended 30 June 2012.

2. To  re-appoint  Richard  Owen  as  a  Director  of  the  Company,  who  retires  in  accordance  with  article  122  of  the

Company’s Articles of Association. 

3. To  re-appoint  RSM  Tenon  Audit  Limited  as  auditors  of  the  Company  and  to  authorise  the  Directors  to  fix  their

remuneration.

As Special Business to consider and, if thought fit, pass the following resolutions of which Resolutions 4 and 5 will be
proposed as Ordinary Resolutions and Resolutions 6 and 7 will be proposed as Special Resolutions:

4. That the Company be and is hereby generally and unconditionally authorised in accordance with Section 701 of the
Companies Act 2006 (the “Act”) to make market purchases (within the meaning of Section 693(3) of the Act) on
the  AIM  Market  of  the  London  Stock  Exchange  plc  of  ordinary  shares  of  12.5  pence  each  in  the  capital  of  the
Company (“Ordinary Shares”) provided that: 

(i)

the maximum number of Ordinary Shares hereby authorised to be purchased is 1,190,625 Ordinary Shares;

(ii) the minimum price which may be paid for an Ordinary Share is 1 pence; 

(iii) the maximum price which shall be paid for an Ordinary Share shall be an amount equal to 105 per cent. of the
average middle market quotations taken from the AIM Appendix to the Daily Official List of the UKLA for the five
business days immediately preceding the day on which the Ordinary Share is contracted to be purchased; 

(iv) unless  renewed  the  authority  hereby  conferred  shall  expire  on  the  earlier  of  the  Company’s  Annual  General
Meeting  in  2013  or  eighteen  months  from  the  passing  of  this  Resolution  unless  such  authority  is  renewed,
varied or revoked prior to such time; and 

(v) the  Company  may  make  a  contract  or  contracts  to  purchase  Ordinary  Shares  under  the  authority  hereby
conferred prior to the expiry of such authority which will or may be executed wholly or partly after the expiry of
such authority and may make a purchase of Ordinary Shares in pursuance of any such contract or contracts. 

5. That the directors of the Company be generally and unconditionally authorised pursuant to and in accordance with
section 551 of the Act to exercise all the powers of the Company to allot shares in the Company and to grant rights
to  subscribe  for,  or  to  convert  any  security  into,  shares  in  the  Company  (“Rights”)  up  to  a  maximum  nominal
amount of £1,000,000, provided that this authority shall expire at the end of the next annual general meeting of the
Company to be held after the date of the passing of this Resolution or, if earlier, fifteen months from the date of the
passing  of  this  Resolution  save  that  the  Company  may  prior  to  the  expiry  of  such  period  make  any  offer  or
agreement  which  would  or  might  require  shares  to  be  allotted  or  Rights  to  be  granted  after  such  expiry  and  the
directors  of  the  Company  shall  be  entitled  to  allot  shares  and  to  grant  Rights  pursuant  to  any  such  offer  or
agreement as if this authority had not expired.

38

Aeroema_R&A_2012_Layout 1  21/11/2012  15:28  Page 39

Notice of Annual General Meeting continued

Aeorema Communications plc (Incorporated and registered in England and Wales with company number 04314540)

6. That, subject to the passing of Resolution 5 set out above, the directors of the Company be empowered pursuant to
section 570 and section 573 of the Act to allot equity securities (within the meaning of section 560 of the Act) for
cash  pursuant  to  the  authority  conferred  on  them  by  Resolution  5  above,  as  if  section  561(1)  of  the  Act  did  not
apply to such allotment provided this power shall be limited to:

(i)

the allotment of equity securities in connection with a rights issue, open offer or other offer of equity securities
open for acceptance for a period fixed by the directors of the Company to holders of equity securities on the
register  on  a  fixed  record  date  where  the  equity  securities  respectively  attributable  to  the  interests  of  such
holders are proportionate (as nearly as may be practicable) to their respective holdings of such equity securities
or in accordance with the rights attached thereto (but subject to such exclusions or other arrangements as the
directors of the Company may deem necessary or expedient in relation to treasury shares, fractional entitlements
or legal or practical problems under the laws of, or the requirements of any recognised body or stock exchange
in, any territory or by virtue of shares being represented by depositary receipts or any other matter); and

(ii) the allotment to any person or persons (otherwise than pursuant to sub-paragraph (i) of this Resolution above)

of equity securities up to an aggregate nominal amount of £1,000,000;

provided that the power given by this Resolution shall expire at the end of the next annual general meeting of the
Company to be held after the date of the passing of this Resolution or, if earlier, fifteen months from the date of the
passing of this Resolution, save that the directors of the Company shall be entitled to make offers or agreements
before the expiry of such power which would or might require equity securities to be allotted after such expiry and
the directors of the Company shall be entitled to allot equity securities pursuant to any such offers or agreements as
if the power conferred hereby had not expired.

7. To consider, and if thought fit, to amend the Company's articles of association by the insertion of a new Article 10.3

immediately following Article 10.2 as follows:

"10.3 Any certificate issued under Article 10.2 or otherwise under these Articles shall be issued either under the
Seal (which may be affixed to it, printed on it or a representation of it be authenticated by laser seal on the
certificate) or in such other manner having the same effect as if issued under a seal and, having regard to the
provisions of the Companies Act 2006 and the rules and regulations applicable to any recognised investment
exchange  on  which  the  ordinary  shares  in  the  capital  of  the  Company  are  admitted  or  any  other  stock
exchange on which the ordinary shares in the capital of the Company are traded, as the board of directors of
the Company may determine." 

By order of the Board
G Fitzpatrick
Company Secretary

Registered Office:
64 New Cavendish Street
London W1G 8TB
Dated: 19 November 2012

39

Aeroema_R&A_2012_Layout 1  21/11/2012  15:28  Page 40

Notice of Annual General Meeting continued

Aeorema Communications plc (Incorporated and registered in England and Wales with company number 04314540)

Notes:

(1) A member entitled to attend and vote at the above-mentioned annual general meeting (the "Meeting") is entitled to
appoint a proxy or proxies to exercise any or all of his rights to attend, speak and vote at the Meeting instead of him.
All members are entitled to attend and vote at the Meeting, whether or not they have returned a form of proxy. 

(2) A Form of Proxy is enclosed for your use, if desired. The instrument appointing a proxy must reach the Company’s
registrars, Capita Registrars, PXS, The Registry, 34 Beckenham Road, Beckenham, Kent, BR3 4TU not less than
48 hours before the time of holding of the Meeting.

(3) Pursuant  to  Regulation  41  of  The  Uncertificated  Securities  Regulations  2001,  the  Company  specifies  that  only
those members of the Company on the register 48 hours before the time set for the Meeting shall be entitled to
attend or vote at the Meeting in respect of the number of shares registered in their name at the time. Changes to
the register of members after that time will be disregarded in determining the rights of any person to attend or vote
at the Meeting.

(4) A copy of the register of Directors’ interests in shares in the Company and copies of the Directors’ service contracts
of more than one year’s duration will be available for inspection at the registered office of the Company during office
hours only on any weekday (excluding Saturdays, Sundays and public holidays) from the date of this Notice until
the date of the Meeting and at the place of the Meeting for at least 15 minutes prior to and during the Meeting.

40

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Company Information

Company Information
Directors

Secretary

M Hale
P Litten
G Fitzpatrick
S Garbutta
R L Owen

G Fitzpatrick

(Non-Executive Chairman)
(Deputy Chairman and Creative Director)
(Chief Executive)
(Non-Executive)
(Non-Executive)

Company number

04314540

Registered office

Financial advisers

Stockbrokers

Nominated adviser

Auditors

Solicitors

Bankers

64 New Cavendish Street
London, W1G 8TB

Harris & Trotter LLP
64 New Cavendish Street
London, W1G 8TB

Seymour Pierce Limited
20 Old Bailey
London, EC4M 7EN

Seymour Pierce Limited
20 Old Bailey
London, EC4M 7EN

RSM Tenon Audit Limited
66 Chiltern Street
London, W1U 4JT

Finers Stephens Innocent LLP
179 Great Portland Street
London, W1W 5LS

Ross & Craig
12a Upper Berkeley Street
London, W1H 7PE

Barclays Bank plc
P O Box 32106
London, NW1 2ZH

Registrar and transfer office Capita Registrars

The Registry 
34 Beckenham Road
Beckenham 
Kent 
BR3 4TU

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Notes

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Notes

43

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Notes

44

CONSOLIDATED DIRECTORSʼ REPORT
AND FINANCIAL STATEMENTS
FOR THE YEAR ENDED 30TH JUNE 2012

In ancient Greek drama, an apparently insoluble crisis was often
solved by the intervention of the gods who magically descended
onto the stage from the skies above.

The elaborate crane mechanisms that enabled this impressive
eff  ect were known as aeormea. 

Aeorema Communications Plc, 25-27 Riding House Street, London W1W 7DU

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