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American Eagle Outfitters

aeo · LSE Consumer Cyclical
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Ticker aeo
Exchange LSE
Sector Consumer Cyclical
Industry Apparel - Retail
Employees 11-50
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FY2023 Annual Report · American Eagle Outfitters
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Consolidated Directors’ Report  
& Financial Statements

Year Ended 30 June 2023

22
23

Contents

Chairman’s Statement

Chief Executive Officer’s Report

Strategic Report

Directors’ Report

Corporate Governance Statement

Independent Auditor’s Report

Consolidated Statement of Comprehensive Income

Consolidated Statement of Financial Position

Consolidated Statement of Changes In Equity

Company Statement of Changes in Equity

Consolidated Statement of Cash Flows

Notes To The Consolidated Financial Statements

Company Information

Director Profiles

Notice of Annual General Meeting

2

4

8

11

15

18

23

24

25

26

27

28

59

60

62

Chairman’s Statement

I am incredibly proud to report record-breaking revenue 
of £20.2m and our first ever seven figure profit before tax 
(“PBT”) of £1.045m for the year ended 30 June 2023. Since 
the new management team took over in late 2017, our 
business has grown dramatically with revenue increasing 
more than fivefold and profit quadrupling. This has been 
achieved while navigating a pandemic, which brought 
much of the global events industry to its knees and tough 
economic conditions. This achievement is testament to 
the dedication and hard work of our talented employees, 
the loyalty of our clients, and the strategic vision of our 
leadership team. I would therefore like to thank them all for 
their belief in Aeorema. 

We have invested heavily in the business to ensure 
we continue our momentum both in EMEA and North 
America. As we celebrate our remarkable revenue growth, 
our underlying profitability this year has underpinned a 
deliberate strategy to reinvest a substantial portion of our 
earnings back into the structure and foundations of our 
business. Much of this expenditure is one-off in nature 
and leaves us well positioned to take advantage of the 
many opportunities we see in our high value and global 
sector. Hence, the net profit margin for FY 2023 belies the 
underlying strong fundamentals of our business and depth 
of client relationships and work. 

We have invested in our team in a tight labour market 
whilst enduring a spike in recruitment costs, and we have 
strengthened our HR team to support our increasingly 
global team going forwards. We have also upscaled our IT 
infrastructure including better project management and 
accountancy tools, designed to enhance the reporting 
processes across our growing business. We have also 
continued to invest in our US office, including the 
recruitment of key team members, and continue to build 
brand recognition in North America while developing key 
client relationships for future US-focused work. 

All of these areas of investments have already begun to 
yield positive results. They are enhancing our efficiencies 
and ability to respond to changing market dynamics, to 
provide more strategic and creative solutions, expand our 
client base, strengthen client relationships and maintain the 
high-quality standards our clients have come to know and 
appreciate from Aeorema. 

The business continues to move at pace, and we have 
achieved these record financial results two years ahead 
of our internal targets and our internal five year plan that 
was set out at the height of the pandemic in 2020. Looking 
ahead, we see significant opportunities in EMEA and North 
America and the opportunity to increase the work we 
undertake for existing clients as well as new ones and to 
establish a presence at additional major “tent pole” events.  

At an operating company level, our core Cheerful Twentyfirst 
business remains strong and our strategy to invest in our 
team which commenced last year is proving successful 
as we continue to both retain global brands and expand 
the scope of work we are doing for them. Alongside this, 
our Sales and Marketing team is achieving great success 
bringing in fantastic brands within many sectors including 
professional services, technology, media and marketing.

Meanwhile, we are delighted that Eventful has returned 
to profit and, under the new leadership of Claire Gardner, 
who has been with the business for 12 years, there is great 
excitement about what Eventful can achieve over the 
coming years.

Looking forward, we are now consolidating the results of 
our recent investments and creating a strong platform 
for further growth across the Group. We believe that this 
provides the potential for our 2024 financial year to be 
another record year for the Group, albeit one which we 
expect will be heavily weighted towards our second half as 
many brands are delaying projects and pushing them into 
the first half of calendar year 2024; the second half of our 
financial year. Nonetheless, we expect a strong year overall 
and, as contracts are signed and projects scheduled, the 
greater clarity will allow us to update the market.

We have a robust cash position as at the date of this 
announcement of £1.9million and I am delighted to 
confirm that we are proposing a final dividend for the year, 
reflecting the growth we have achieved and the confidence 
we have for the future. The dividend proposed is 3 pence 
per share (a 50% increase on the dividend paid in 2022 
of 2 pence per share). Subject to the proposed dividend 
being approved by shareholders at the forthcoming Annual 
General Meeting, it will be paid on 19 January 2024 with a 
record date of 22 December 2023 and an ex-dividend date of 
21 December 2023.

We remain open to acquisition opportunities that are priced 
sensibly, are the right fit for our organisation and that can 
deliver value for our shareholders.

2

I have never been so positive about the future of Aeorema. 
Cheerful Twentyfirst is robust and ever growing, Eventful is 
thriving and, under the new leadership of André Shahrdar 
in our US office, we believe we can achieve great things in 
North America.

In closing, I would like to extend once more a big thank you 
to our amazing management team, our dedicated, brilliant 
and talented teams at Cheerful Twentyfirst and Eventful and 
our wonderful and loyal investors. Your unwavering support 
and commitment has been instrumental in making this year 
a resounding success.

M Hale
Chairman

13 November 2023

3

Aeorema Communications plcChief Executive Officer’s Report

This has been another exceptional year, achieved through 
the delivery of extremely creative and consistently high-
quality work for our clients, coupled with the commercial 
agility to develop new markets around the world.  

Within the last few months alone, Cheerful Twentyfirst, our 
creative brand experience agency, has delivered events 
and experiences in New York, Austin, Tokyo, Brussels, 
London, Paris, Berlin and of course, Cannes, France. I 
am hugely pleased with the new ways we are working to 
delight our clients and build our agency brands across 
the globe. Creativity and our strong CSR (Corporate Social 
Responsibility) ethos is at the heart of what we do, but 
it is our expertise and experience in enabling our clients 
to communicate effectively with their audiences which 
has seen us become not only a leading operator but also 
thought leaders in our industry. 

After 12 years at Cannes Lions, June 2023 was our busiest 
year ever. At this marketing and advertising industry ‘tent 
pole’ event we partnered with the most ambitious global 
brands to deliver seven world class, award nominated, 
client activations. A particular highlight was the Sport 
Beach activation we created with Stagwell Global, a multi-
billion-dollar NASDAQ listed company. Built on shifting 
sands, the unique 420 capacity sports stadium brought fans 
out of the stands and onto the court itself to break down 
barriers and build long-lasting partnerships for marketers, 
brands and athletes alike. With over 5,000 guests attending 
this activation, AdWeek called Sport Beach a “total game 
changer” for how brands can connect with audiences 
through events. I’m very proud of the dynamic experiential 
strategy we adopted, and it has become a cornerstone for 
ongoing success into 2024. 

Our strength in brand experience and activation continues 
to drive new interest and offer new opportunities. We are 
modelling new revenue growth streams on the back of our 
repeated success at Cannes Lions, as we apply our expertise 
at more ‘tentpole’ events around the world. In tandem, 
we continue to see significant growth in our strategic 
consultancy offering, which has opened new revenue 
streams within our businesses and introduced new skill sets 
into our teams. 

Achieving our internal five-year revenue goals two-years 
earlier than expected has, in a large part, been down to 
our Client Services team. It has been a pleasure to see this 
part of the business thrive, having moved to an account-
based model in 2021. The purpose of this change was to 
strengthen client relationships, secure repeat work and 
retain client contracts. I’m delighted to say that this has 
proved very successful, with us achieving 100% client 
retention, and an average year-on-year increase in revenue 
of  47% across our flagship clients. 

4

In addition to our people and profit successes, our 
dedication to creative excellence has not gone unnoticed 
within our industry. This year, we had the honour of being 
named Global Agency of the Year at the C&IT Awards, 
alongside Creative Team of the Year for the fifth year running 
at the CN Agency Awards. A real highlight was being awarded 
the coveted Grand Prix award for the first time as the overall 
winner of the night at the events and communications 
industry’s prestigious micebook Awards 2023. These 
accolades are testament to the hard work and commitment 
of our talented teams and reinforce our position as a  
leader in our field. 

Further afield, our North American arm, Cheerful Twentyfirst 
Inc., has reported its most successful year to date. After only 
three years in the North American market, we’ve broken 
significant ground with new logo brands and key talent 
hires. The most exciting being the appointment of our US 
President, André Shahrdar, who joined in May 2023 and who 
we believe will be instrumental in our future growth and 
success in the North American market. 

Eventful, our events and incentives agency, has had an 
excellent 12 months too, reporting year-on-year revenue 
growth of 140%. The synergy between Eventful and Cheerful 
Twentyfirst continues to strengthen and open opportunities 
for cross-client introductions and joint projects. This is 
particularly the case following the completion of three 
global events that used both agencies services. The 
promotion of Claire Gardner to Managing Director of 
Eventful in May 2023, having joined in 2011, is also hugely 
pleasing. I have no doubt that under her guidance we will 
continue to innovate and deliver extraordinary experiences 
for our clients, and I look forward to seeing what the next 
year brings for Eventful. 

Across the Group, the investment we have made in our 
businesses and teams has been instrumental in our growth.  
This includes  significant expansion in our HR and operations 
capability, which played key roles in implementing new 
infrastructure and systems to significantly improved 
processes and efficiencies. Key systems include, the 
implementation and global roll out of Scoro; our custom 
project management software, our submission to Ecovadis; 
an internationally recognised sustainability certification, 
and achieving ISO 27001; an international standard for 
information security, for our data security protocols. 
These initiatives, alongside strengthened HR support for 
our now 70+ full time staff, are already delivering a great 
return on investment. This includes stronger scoring during 
procurement exercises with target brands, and a greater 
ability to track time and productivity, which enables us to 
operate more cost effectively. Culturally, the Aeorema Group 
has also never been stronger, which is an important factor 
for a people centred business such as ours.

I couldn’t be prouder of the remarkable accomplishments 
of our dedicated team, which we have expanded to include 
some of the best talent in the industry. We have not only 
met, but have exceeded our goals, and our agency brands 
are now recognised on a global scale. 

I want to extend my heartfelt thanks to every member of the 
Aeorema Communications family for making this year an 
outstanding one. Your contributions and dedication are the 
driving force behind our success. I would also like to thank 
all of our shareholders for their continued support and belief 
in Aeorema, which is a very special company. To illustrate 
this further, I am delighted to include a snapshot of  
all our incredible milestones throughout the year.

Thank you once again, for joining us on  
this journey. 

Steve Quah
Chief Executive Officer

13 November 2023

5

Aeorema Communications plcMilestones

09
22

North America

10
22

Awards

New York Office Launch 
Three Year Anniversary

Recognised as Global 
Agency of the Year

North America

First in-market award 
recognition in the US 
Silver in the Corporate 
Content Awards 

11
22

Awards

Finalists for a global 
workshop series with 
YouTube at the Campaign 
Experience Awards 

03
23

Awards

Recognised as Creative 
Team of the Year  
5th Year in a Row, at the 
prestigious Conference 
News Awards 

05
23

North America

US President Appointment -  
Andre Shahrdar joins 
Aeorema Communications 

06
23

Cannes Lions 2023

Seven activations including 
the most ambitious beach 
build ever seen at Lions 

Key Hire

Eventful 

Client Services Director 
appointed to drive client 
retention and lead our 
Accounts division

Senior Management Promotion 
- Claire Gardner steps into new 
role as Managing Director

Talent Awarded

C&IT recognises Head 
of Projects and Head of 
Incentives as A-Lister Alumni 

Key Hire 

People and Culture 
Manager appointment  

6

12
22

CSR

Carbon Audit Complete. 
Planet Mark certifies Aeorema 
Comms as operationally 
carbon neutral for years 2019, 
2020, 2021, supporting Gold 
standard community water 
programmes in Vietnam, 
Buenos Aires, Bulgaria. Work 
begins on the 2022 audit

01
23

CSR

2023 Charter Launched

Client Win

Major Contract Awarded -   
Stagwell Sport Beach 

Internal

Agency Conference sets 
the strategic direction 
for the next 12 months 

02
23

Brand Playbook Launch

Strategy and marketing 
teams come together to 
deliver a whitepaper on 
Generational Intelligence 
in audiences, and how 
to design experiences 
that engage all groups 

07
23

Micebook Awards

Winners of the Grand Prix, 
Best Creative Concept 
and Best Launch Event

Brand Playbook

Strategic insights presented 
at series of industry forums

23

Growth

Two new Tier One global clients onboarded 

Awards

Nominated as The Drums Experiential Agency of the 
Year, alongside four significant project nominations 

Sustainability

Head of Moving Image and Executive Producer acknowledged 
as Power of 50 Industry Sustainability Champions 

Awards

Steve Quah to be awarded a Fellowship for 
Live Events - for an exceptional career and his 
contributions to the Communications Industry

7

Aeorema Communications plcStrategic Report

The Board presents its Strategic Report on the Group for the year ended 30 June 2023. 

  Principal activities

Aeorema Communications plc does not trade but incurs professional fees associated with its listing on 
the London Stock Exchange. Aeorema Limited (trading as Cheerful Twentyfirst) and Cheerful Twentyfirst, 
Inc. are live events agencies with film capabilities that specialise in devising and delivering corporate 
communication solutions. Eventful Limited is a consultative, high-touch service, assisting clients with 
venue sourcing, event management and incentive travel.   

  Business review 

The results for the year show revenue was £20,230,231 (2022: £12,207,253), operating profit was £1,092,920 
(2022: £871,176) and profit before taxation was £1,045,960 (2022: £843,564).

The Group had net assets of £2,814,356 at the year-end (2022: £2,253,564) and net current assets of 
£1,761,557 (2022: £1,466,109). 

The year ended 30 June 2023 was a highly successful year, with the Group achieving the highest revenue 
and profit before tax in its history. The Group experienced high growth with its two largest existing 
clients (refer to note 2) and won new business with a range of clients including the Group’s largest brand 
activation at Cannes Lions International Festival of Creativity 2023 (refer to note 2). 

Eventful Limited experienced a record year both in terms of revenue, up 138% (2022: 1,110% increase) 
compared with the previous year, and profits before tax of £205,559 (2022: £37,845 loss before tax). 
The year ended 30 June 2023 represented the first full year since the outbreak of COVID-19 which was 
unaffected by the pandemic and subsequent travel and social distancing restrictions. As a consequence, 
there was strong demand from clients to return to in-person events leading to a higher volume of 
enquiries and bookings compared with the previous year. 

Cheerful Twentyfirst, Inc. continued to grow its revenue, up 13% (2022: 630% increase) compared with 
the previous year. However, investment in new hires, the office and business development and marketing 
meant that overall profits before tax were £317,467 compared with £716,075 in the previous year. The 
Group hired a new President for Cheerful Twentyfirst, Inc. who is tasked with growing the subsidiary’s 
presence in the United States of America. 

The Group’s headcount grew during the year, hiring on average eight more employees compared with 
the previous year. These hires included roles essential to ensuring the Group continues to successfully 
deliver high quality events, including a Technical Director focused on supplier procurement and improving 
margins. The Group also invested in a number of roles necessary to support the client facing operations 
and facilitate future growth, including finance, human resources and IT.   

The Group’s gross profit margin has decreased from 25% in 2022 to 21% in 2023. In part the reduction 
is a consequence of the Stagwell Cannes Lions activation, a significant build project which historically 
has lower gross profit margins. However, this event does not account for the entire reduction and 
management’s focus for the year ending 30 June 2024 is on improving the Group’s gross profit margin. 

Looking ahead, the Group has not currently experienced any difficulties associated with the ongoing war 
in Ukraine and conflict in Israel, the cost of living crisis or global economic struggles. Demand throughout 
the Group’s trading subsidiaries remains strong, with new clients and projects in the pipeline for the 
coming year. However, the Board remain acutely aware of the economic difficulties faced both in the UK 
and globally, and continues to evaluate its investment plans, resourcing and future forecasts on a  
regular basis.

8

 
 
Strategic Report 

  Key performance indicators

continued

Year

Revenue

Operating profit / (loss) 

Profit / (loss) before taxation

2023
£

2022
£

2021
£

2020
£

20,230,231

12,207,253

5,094,518

5,475,425

1,092,920

1,045,960

871,176

843,564

(188,105)

(175,043)

(159,698)

(217,924)

The Group experienced a 66% increase (2022: 140% increase) in revenue during the year. 

Event revenue increased by 77% (2022: 160% increase) in comparison with the previous year. This increase 
was due in large part to the new client account model approach implemented in previous years and the 
introduction of client focused account directors which has allowed the Group to develop closer client 
relationships and grow the number and size of events delivered year on year. As a result of this account 
model initiative and a focus on marketing, the Group delivered its highest number of and largest ever 
events at The Cannes Lions International Festival of Creativity, including the new brand activation  
for Stagwell.   

Film revenue decreased by 6% (2022: 52% increase) in comparison with the previous year. This reduction 
was largely due to a number of one off film projects in the previous year. 

  Cashflows

Net cash inflow from operating activities was £1,456,588 compared with a net cash inflow of £921,695 for 
the year ended 30 June 2022. The cash position increased by £729,683 to £2,440,100 (2022: increase by 
£612,704 to £1,714,417).  

  Capital expenditure 

Total capital expenditure, including expenditure on tangible assets, was £325,027 compared with £179,475 
for the year ended 30 June 2022. 

  Employees 

Our priority is to attract and retain talented employees and to harness their creativity to drive growth 
through development and delivery of services that bring value to our customers’ business operations. 

We continue to focus on ensuring that the performance of staff is measured against clear, business 
focused objectives and behavioural criteria through continual appraisals. 

  Reward 

The Group benchmarks employee salaries against the market and reviews salaries annually to ensure that 
we are paying at a level to attract and retain high-quality employees. 

Key employees are offered access to a share option scheme, further details of which are provided in note 
24 to the financial statements. 

9

Aeorema Communications plc 
 
 
 
 
Strategic Report 

  Equal opportunities

 continued

We are committed to ensuring equal opportunities for our staff. We have introduced training which  
covers equal opportunities legislation and best practice. Our policy in respect of employment of disabled 
persons is the same as that relating to all other employees in matters of training, career development  
and promotion. Should employees become disabled during the course of their employment, we will  
make every effort to make reasonable adjustments to their working environment to enable their  
continued employment. 

  Safety, health and environment 

The commitment and participation of all employees is vital to efficient and effective occupational risk 
control. In order to meet our responsibility to protect the environment, staff and the business, the Group 
continues to focus on maintaining a risk aware culture. 

We believe the Group maintains a low environmental impact. We therefore continue to work on the 
potential environmental impacts of energy consumption, waste and travel. 

  Directors’ policies for managing principal risks 

There is an ongoing process for identifying, evaluating and managing the significant risks faced by the 
business. Risk reviews are undertaken regularly by the respective business areas throughout the year to 
identify and assess the key risks associated with the achievement of our business objective. 

  Key risks of a financial nature 

The principal risks and uncertainties facing the Group are linked to customer dependency. Though 
the Group has a very diverse customer base in certain market sectors, key customers can represent a 
significant amount of revenue (see note 2). Key customer relationships are closely monitored but the 
loss of a key client could have an adverse effect on the Group’s performance. Further details of risks, 
uncertainties and financial instruments are contained in note 27. 

  Key risks of a non financial nature 

The Group is operating in a highly competitive global market that is undergoing continual change. 
The Group’s ability to respond to many competitive factors including, but not limited to technological 
innovations, product quality, customer service and employment of qualified personnel will be key in 
the achievement of its objectives, but its ultimate success will depend on the purchase spends of its 
customers and the buoyancy of the market. 

On behalf of the Board 

S Haffner 
Director 

13 November 2023

10

 
 
 
 
 
Directors’ Report

The directors present their annual report and financial statements for the year ended 30 June 2023. The 
financial statements are for Aeorema Communications plc (“the Company”) and its subsidiaries (together, 
“the Group”).

  Directors 

The following directors have held office since 1 July 2022: 

M Hale 
S Quah 
R Owen 
S Haffner 
A Harvey 
H Luffman 

In accordance with regulation 122 of the Company’s Articles of Association, one third of the directors retire 
by rotation, or if their number is not three, or a multiple of three, the nearest to but not exceeding one 
third, and, being eligible, offer themselves for re-election. 

  Dividend Declaration 

The Board is proposing a dividend of 3 pence per share, subject to shareholder approval at the 
forthcoming AGM, to be paid on 19 January 2024 to shareholders on the register on 22 December 2023. 
The ex-dividend date for the final dividend will be 21 December 2023.

  Financial instruments 

Details of financial instruments are given in note 27 to the financial statements. 

11

Aeorema Communications plc 
 
 
Directors’ Report 

  Shareholdings 

 continued

At 13 November 2023, the directors were aware that the following were directors with an interest in the 
Company and/or the beneficial owners of 3% or more of the Company’s issued share capital:

Number of shares

Percentages held

1,895,000

481,010

140,000

130,000

12,437

11,765

19.9

7.6

1.5

1.4

0.1

0.1

Directors 

M Hale

S Quah

A Harvey

R Owen

H Luffman

S Haffner

Other shareholders with more than 3%  

Number of shares

Percentages held

B Geary

J Hicking

S Perring

Barnard Nominees Ltd

M Lauber

B Smith

J Curry

A Charlton

805,489

659,500

474,666

434,666

370,000

300,000

295,000

282,103

8.5

6.9

5.0

4.6

3.9

3.2

3.1

3.0

12

 
Directors’ Report 

  Going concern 

 continued

After making appropriate enquiries, the directors have a reasonable expectation that the Group and the 
Company have adequate resources to continue in operational existence for the foreseeable future. For this 
reason they continue to adopt the going concern basis in preparing the Group’s financial statements. See 
note 1 for further information.  

  Statement of disclosure to auditor 

So far as the directors are aware, there is no relevant audit information of which the Company’s auditors 
are unaware. Additionally, they have taken all the necessary steps that they ought to have taken as 
directors in order to make themselves aware of all the relevant audit information and to establish that the 
Company’s auditors are aware of that information. 

A resolution to reappoint Hazlewoods LLP as auditor for the ensuing year will be proposed at the 
forthcoming annual general meeting.

  Directors’ responsibilities 

The directors are responsible for preparing the Strategic Report and the Directors’ Report, and the 
financial statements in accordance with applicable law and regulations.

Company law requires the directors to prepare Group and Company financial statements for each 
financial year. The directors are required by the AIM Rules of the London Stock Exchange to prepare Group 
financial statements in accordance with International Financial Reporting Standards (“IFRS”) as adopted 
by the United Kingdom (“UK”) and have elected under Company law to prepare the Company financial 
statements in accordance with IFRS  as adopted by the UK.

The financial statements are required by law and IFRS adopted by the UK to present fairly the financial 
position of the Group and the Company and the financial performance of the Group and the Company. 
The Companies Act 2006 provides in relation to such financial statements that references in the relevant 
part of that Act to financial statements giving a true and fair view are references to their achieving  
a fair presentation.

Under company law the directors must not approve the financial statements unless they are satisfied that 
they give a true and fair view of the state of affairs of the Group and the Company and of the profit or loss 
of the Group and the Company for that period. 

 In preparing the Group and Company financial statements, the directors are required to:

◆ 

select suitable accounting policies and then apply them consistently;

◆  make judgements and accounting estimates that are reasonable and prudent;

◆ 

state whether they have been prepared in accordance with IFRSs adopted by the UK;

◆  prepare the financial statements on the going concern basis unless it is inappropriate to presume that 

the Group and the Company will continue in business.

13

Aeorema Communications plc 
 
 
Directors’ Report  

continued

The directors are responsible for keeping adequate accounting records that are sufficient to show and 
explain the Group’s and the Company’s transactions and disclose with reasonable accuracy at any time 
the financial position of the Group and the Company and enable them to ensure that the financial 
statements comply with the Companies Act 2006.  They are also responsible for safeguarding the assets 
of the Group and the Company and hence for taking reasonable steps for the prevention and detection of 
fraud and other irregularities.

The directors are responsible for the maintenance and integrity of the corporate and financial information 
included on the Aeorema Communications plc website.

Legislation in the United Kingdom governing the preparation and dissemination of financial statements 
may differ from legislation in other jurisdictions.

  Section 172(1) of the Companies Act 2006

The Directors believe that they have effectively implemented their duties under section 172 of the 
Companies Act 2006. The Company has considered the long-term strategy of the business below and 
consider that this strategy will continue to deliver long term success to the business and its stakeholders.

The Group is committed to maintaining an excellent reputation and strives to achieve high standards. 
We are highly selective about which co-contractors and freelancers are used to deliver best value while 
maintaining an awareness of the environmental impact of the work that they do and strive to reduce their 
carbon footprint.

The Directors recognise the importance of wider stakeholders in delivering their strategy and achieving 
sustainability within the business. The main stakeholders in the company are considered to be the 
employees, suppliers and customers. Their importance to the business is considered below in the 
Corporate Governance Statement. 

In ensuring that all our stakeholders are considered as part of every decision process we believe we act 
fairly between all members of the Company.

On behalf of the Board 

S Haffner 
Director 

13 November 2023

14

 
Corporate Governance Statement

The Board recognises the importance of good corporate governance and has adopted the QCA (Quoted 
Companies Alliance) Corporate Governance Code. This document sets out how the Group complies with 
the QCA Corporate Governance Code and the Group’s compliance with the code will be reviewed annually 
by the board.

My role as Chairman is to lead the board and to oversee its function and direction. I have ultimate 
responsibility for implementing the Group’s corporate governance arrangements and am accountable to 
shareholders for the Group’s delivery on its strategy. 

The Group is committed to delivering returns for shareholders whilst looking after its stakeholders and 
recognises the importance of a culture which encourages ethical and fair behaviour. This culture is driven 
by the Group’s senior management team. 

This document sets out how we consider that Aeorema currently complies with the QCA Corporate 
Governance Code and explains areas in which we depart from this code.  We consider that our approach is 
appropriate for a group of our size and stage of development and will endeavour to evolve our corporate 
governance arrangements in line with our growth as a group. We do not consider that any key governance 
related matters have occurred during the year. 

Mike Hale, 
Non-Executive Chairman 

  Overview

The Board is focussing on two key areas of growth within the current strategy and business model. One 
area is to increase revenue streams within the Group’s operating companies (Aeorema Limited, Eventful 
Limited, Cheerful Twentyfirst, Inc. and Cheerful Twentyfirst B.V.) through key hires, focused account 
management and new business development. The other area is to grow the PLC’s portfolio of companies 
through acquisitions and mergers. The organic challenge relies on retaining key accounts and maintaining 
the balance between building internal delivery teams and growing revenue streams and profits. Attracting 
the right talent on both a permanent and freelance basis is critical for creating the right impact for all 
clients and ensuring growth is sustainable. The Group is aiming to reduce its reliance on freelance staff 
and their associated higher costs. The Board has made a commitment to shareholders to ensure that any 
merger or acquisition is completed at the right price and benefits the future of the organisation. Therefore, 
due diligence and a sensible approach to valuations is key to achieving the right result for the Group.

Communication will continue with shareholders on several levels. The Chairman is available to speak 
to directly and the Group’s broker will set up key shareholder meetings or conference calls following the 
announcement of half year and full year results. The Board considers that this approach to shareholder 
engagement has worked well and was pleased to see a good attendance of shareholders at its last 
AGM. The Company also utilises digital platforms to deliver investor presentations and Q&A sessions. 
Announcements will continue to be released through regulatory channels and added to the  
aeorema.com website.

The business is focused on building strong relationships with clients, staff, suppliers and freelancers.  
Account managers/directors continually gain feedback from clients and report back to management. 
Staff appraisals are regularly held, but the Group also has an open-door policy for staff feedback direct 
to management. Suppliers and freelancers are reviewed on an annual basis and relevant feedback 
is reported back to management. Management and heads of departments review strategy and use 
appropriate key performance indicators to monitor performance on a regular basis and the Board is 
informed with regular business updates at each board meeting.

15

Aeorema Communications plc 
Corporate Governance Statement 

 continued

The aim of the Board is to function at the head of the Group’s management structures, leading and 
controlling its activities and setting a strategy for enhancing shareholder value. 

The Board currently consists of two executive directors and four non-executive directors. The Group does 
not have a Nomination Committee; the board collectively undertakes the functions of such a committee. 
The details of each board member along with their background and their role is listed on the website 
aeorema.com. Stephen Haffner, Richard Owen and Hannah Luffman exercise independent judgement in 
all matters relating to the Company. Mike Hale is not considered to be independent due to the size  
of his shareholding. 

The CEO and Managing Director work full-time in the business and have no other significant outside 
business commitments. The Non-Executive Directors are required to be available to attend Board 
meetings and to deal with both regular and ad hoc matters. All Non-Executive Directors have confirmed 
and demonstrated that they have adequate time available to meet the requirements of the role and they 
have no conflicts of interest. 

The Board and the Group’s senior management team have a mix of relevant industry experience, public 
company experience and financial expertise which enables them to deliver on their strategy. Directors 
keep their skillsets up to date by attending relevant industry seminars as well as reviewing regulatory and 
accounting updates provided by the Group’s professional advisers. 

The Board undertakes an annual review of risk management across the business. Forecasting is reviewed 
monthly to ensure the staffing levels and overheads are aligned to expected revenue and profit. The 
board regularly reviews management accounts and forecasts. Contingency plans are reviewed regularly 
throughout the year and a business continuation plan is updated annually.

There is an Audit Committee consisting of Non-Executive Chairman Michael Hale, Non-Executive Director 
Stephen Haffner and Non-Executive Director Richard Owen. The terms of reference of the Audit Committee 
are to assist the board in the discharge of its responsibilities for corporate governance, financial reporting 
and internal control. 

Its duties include maintaining an appropriate relationship with the company’s auditors, keeping under 
review the scope and the results of the audit and its effectiveness. The audit last went out to tender for 
the financial year ended June 2019 and will be reviewed annually. Currently the tender process will occur 
every ten years. 

As well as overseeing the tender process and reviewing the scope and effectiveness of the audit, the 
Audit Committee review the full year and interim financial statements, consider the impact of new 
accounting standards under IFRS on the Group’s financial statements, as well as the implications of any 
significant events or circumstances that occur in the accounting period. The Audit Committee review 
the Group’s financial performance throughout the year and monitor the integrity of any formal market 
announcements. They also monitor the Group’s internal financial controls, ensuring all internal financial 
controls and risk management systems are effective, and suggest improvements where necessary.

The Remuneration Committee consists of Non-Executive Chairman Michael Hale, Non-Executive Director 
Stephen Haffner, Non-Executive Director Richard Owen and Non-Executive Director Hannah Luffman, 
and meetings are held at least once a year. The Remuneration Committee is responsible for reviewing the 
performance of the executives of the Group and for setting the scale and structure of their remuneration, 
paying due regard to the interests of shareholders as a whole and the performance of the Group. This 
involves setting and approving the performance measures on which the pay scales are based. Richard 
Owen chairs the Remuneration Committee. Details of Directors’ remuneration is set out in note 22 to the 
financial statements.

16

Corporate Governance Statement 

 continued

The Board will continue to meet at least six times a year to review, formulate and approve the Group’s 
strategy, budget, corporate actions and major items of capital expenditure. During the financial year 
ended 30 June 2023, the board met on 7 occasions. The Board’s attendance record for the year ended 30 
June 2023 was as follows;

Mike Hale – 100% 
Richard Owen – 100% 
Stephen Haffner – 100% 
Andrew Harvey – 86% 
Steve Quah – 86% 
Hannah Luffman – 86% 

The Group currently departs from the QCA Code in a number of respects, and in particular:

(i)  Board evaluation: the Board currently runs a self-evaluation process on board effectiveness. It is 

intended that in the future the board will create a more formal process with annual reviews which will 
focus more closely on objectives and targets for improving performance;

(ii) 

Induction, training and succession planning: the Group receives advice from its nominated adviser 
and external lawyers. The board will consider the introduction of a facility for directors to receive 
training on relevant new developments on a more regular basis. The Group has not adopted a policy 
on succession planning but made changes to its board in 2017 whereby two members of senior 
management joined the board as Joint Managing Directors in replacement of the exiting founders 
of the business. The Board proposes, to further consider succession planning as part of its regular 
review of board effectiveness;

(iii)  Board diversity: the Group is committed to a culture of equal opportunities for all employees 

regardless of gender and considers that it has a diverse workforce. The board aims to reflect this 
diversity over time in terms of its range of cultures, nationalities, gender and international experience. 

(iv)  Senior Independent Director: the Group does not have a director designated as a Senior Independent 
Director. In light of the size of the board, and the Group’s stage of development, the Board does not 
consider it necessary to appoint a Senior Independent Director at this stage, but will nevertheless 
keep this under review as part of the board’s evaluation on board effectiveness. The Board 
also recognises that Richard Owen’s length of service exceeds the QCA’s guidelines regarding 
independence but nevertheless believes that he brings independent judgement to bear on all 
matters concerning the Group.

The Board intends to monitor its governance framework as the Group grows and will consider introducing 
additional board committees such as a nominations committee and potentially expanding its investor 
relations capabilities. 

17

Aeorema Communications plcIndependent Auditor’s Report 

to the Members of Aeorema Communications plc

  Opinion 

We have audited the financial statements of Aeorema Communications Plc (the ‘parent company’) 
and its subsidiaries (the ‘group’) for the year ended 30 June 2023 which comprise the consolidated 
Statement of Comprehensive Income, the consolidated and company Statements of Financial Position, 
the consolidated and company Statements of Changes in Equity, the consolidated Statements of Cash 
Flows and notes 1 – 30 in the financial statements, including a summary of significant accounting policies. 
The financial reporting framework that has been applied in their preparation is applicable law and 
International Financial Reporting Standards (IFRSs) as adopted by the United Kingdom and, as regards  
the parent company financial statements, as applied in accordance with the provisions of the  
Companies Act 2006. 

In our opinion:

◆ 

◆ 

◆ 

the financial statements give a true and fair view of the state of the group’s and of the parent 
company’s affairs as at 30 June 2023 and of its profit for the year then ended;

the group financial statements have been properly prepared in accordance with IFRSs as adopted by 
the United Kingdom;

the financial statements have been prepared in accordance with the provisions of the  
Companies Act 2006.

  Basis for opinion

We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) 
and applicable law. Our responsibilities under those standards are further described in the Auditor’s 
responsibilities for the audit of the financial statements section of our report. We are independent of the 
group and parent company in accordance with the ethical requirements that are relevant to our audit of 
the financial statements in the UK, including the FRC’s Ethical Standard as applied to listed entities, and 
we have fulfilled our other ethical responsibilities in accordance with these requirements. We believe that 
the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.  

  Conclusions relating to going concern

In auditing the financial statements, we have concluded that the directors’ use of the going concern basis 
of accounting in the preparation of the financial statements is appropriate.

In making this assessment we have considered the directors’ procedures for overseeing the activities of 
the Parent Company and the Group, and reviewing its results and forecasts.  The application of those 
procedures has been supported by us reviewing Board minutes and other accessible documentation 
which confirm that the directors regularly benchmark key performance indicators which include but is not 
restricted to, reviewing the revenue pipeline and the frequent monitoring of available funds, anticipated 
cash outflows and financial headroom.

In conjunction with the evaluation of management’s assessment of going concern, we have observed that 
resources are carefully planned and managed with the intention of ensuring that the Parent Company and 
the Group have sufficient resources available and accessible to ensure that the Parent Company’s and the 
Group’s commitments and obligations are capable of being met as they fall due.  

Our procedures also included an assessment of whether the going concern disclosure in note 1 to the 
financial statements gives a complete and accurate description of the directors’ assessment of  
going concern.

18

 
 
 
Independent Auditor’s Report 

to the Members of Aeorema Communications plc 

continued

Based on the work we have performed, we have not identified any material uncertainties relating to 
events or conditions that, individually or collectively, may cast significant doubt on the Parent Company’s 
and the Group’s ability to continue as a going concern for a period of at least twelve months from when 
the financial statements are authorised for issue. However, as we cannot predict all future events or 
conditions and as subsequent events may result in outcomes that are inconsistent with judgements that 
were reasonable at the time they were made, the above conclusions are not a guarantee that the Parent 
Company and the Group will continue in operation.

In relation to the Parent Company’s and the Group’s reporting on how it has applied the UK Corporate 
Governance Code, we have nothing material to add or draw attention to in relation to the Directors’ 
Statement of Responsibilities in the financial statements about whether the directors considered it 
appropriate to adopt the going concern basis of accounting.

 Our responsibilities and the responsibilities of the directors with respect to going concern are described in 
the relevant sections of this report.

  Key audit matters

Key audit matters are those matters that, in our professional judgment, were of most significance in our 
audit of the financial statements of the current period and include the most significant assessed risks of 
material misstatement (whether or not due to fraud) we identified, including those which had the greatest 
effect on: the overall audit strategy, the allocation of resources in the audit; and directing the efforts of the 
engagement team. These matters were addressed in the context of our audit of the financial statements as 
a whole, and in forming our opinion thereon, and we do not provide a separate opinion on these matters. 
Below is not a complete list of all risks identified by our audit. 

Key audit matter – group

How our audit addressed the key audit matter

Revenue recognition
The Group generates revenue facilitating live events, film 
production and through event management services.  

Revenue is recognised based on the satisfaction of 
performance obligations and an assessment of when 
control is transferred to customers.  In applying this policy, 
a certain amount of judgement is required.  

Incomplete, non-occurring and inaccurate income 
recognition could have a material impact on the Group’s 
earnings and we identified revenue recognition as a risk 
that required particular audit attention.

We reviewed a sample of projects, including those with 
significant revenue recognised in the year and/or with 
significant contract assets or liabilities, to confirm that 
revenue had been recognised in a manner consistent with the 
Group’s accounting policy, the principles of IFRSs as adopted 
by UK and the commercial substance of the contracts.

We confirmed the Group’s recognition of revenue, and 
associated contract balances, to documentary evidence 
including correspondence between the Group, its customers 
and its contractors, as well as publicly available press releases 
made by the Group’s customers.

In addition, we performed analytical review and cut off testing 
to ensure that revenue is properly recognised and recorded in 
the correct accounting period.

Our testing did not identify any material misstatements in the revenue recognition. 

19

Aeorema Communications plc 
Independent Auditor’s Report 

to the Members of Aeorema Communications plc 

continued

  Our application of materiality 

We apply the concept of materiality in planning and performing our audit, in evaluating the effect of any 
identified misstatements and in forming our opinion. For the purpose of determining whether the financial 
statements are free from material misstatement, we define materiality as the magnitude of a misstatement 
or an omission from the financial statements or related disclosures that would make it probable that the 
judgement of a reasonable person, relying on the information would have been changed or influenced 
by the misstatement or omission. We also determine a level of performance materiality, which we use to 
determine the extent of testing needed, to reduce to an appropriately low-level the probability that the 
aggregate of uncorrected and undetected misstatements exceeds materiality for the financial statements 
as a whole. 

We established materiality for the financial statements as a whole to be £311,000, which is 1.5% of the 
turnover of the Group. This is the amount representing the total magnitude of misstatements that we 
expect to influence the economic decisions of the users of these financial statements. 

A key judgement in determining materiality (and performance materiality) is the appropriate benchmark 
to select. We considered which benchmarks and key performance indicators have the greatest bearing 
on shareholder decisions. We determined that the turnover of the Group is the key benchmark to use in 
setting materiality given the Group’s objective to increase its trading and markets. When using turnover to 
determine overall materiality, our approach is to apply a percentage between 0.5% and 2% to the amount. 
In setting overall materiality, although the Parent Company is listed, we applied a rate of 1.5 % which is 
towards the higher end of the allowable percentage range, being not regulated. 

We have considered performance materiality at a level of 80% of materiality for the Group’s financial 
statements as a whole, which equates to £249,000. We applied this percentage in our determination of 
performance materiality given that there were no significant adjustments have been made in prior years.

Audit misstatement posting threshold is determined to be £16,000, which is 5% of materiality. This is the 
amount below which identified misstatements are considered to be clearly trivial from a quantitative point 
of view. We may become aware of differences below this threshold which could alter the nature, timing 
and scope of our audit procedures, for example if we identify smaller differences which are indicators  
of fraud. 

  An overview of the scope of our audit

Our audit scope included all components and was performed to Group materiality. Our audit work 
therefore covered 100% of group revenue, group profit and total group assets and liabilities. It was 
performed to the materiality levels set out above. 

  Other information

The other information comprises the information included in the annual report other than the financial 
statements and our auditor’s report thereon. The directors are responsible for the other information 
contained within the annual report. Our opinion on the financial statements does not cover the other 
information and, except to the extent otherwise explicitly stated in our report, we do not express any form 
of assurance conclusion thereon. 

In connection with our audit of the financial statements, our responsibility is to read the other information 
and, in doing so, consider whether the other information is materially inconsistent with the financial 
statements or our knowledge obtained in the course of the audit, or otherwise appears to be materially 
misstated. If we identify such material inconsistencies or apparent material misstatements, we are 
required to determine whether this gives rise to a material misstatement in the financial statements 
themselves. If, based on the work we have performed, we conclude that there is a material misstatement 
of this other information, we are required to report that fact.

We have nothing to report in this regard.

20

 
 
 
Independent Auditor’s Report 

to the Members of Aeorema Communications plc 

continued

  Opinions on other matters prescribed by the Companies Act 2006

In our opinion, based on the work undertaken in the course of the audit: 

◆ 

◆ 

the information given in the strategic report and the directors’ report for the financial year for which 
the financial statements are prepared is consistent with the financial statements; and

the Strategic Report and the Directors’ Report have been prepared in accordance with applicable  
legal requirements.

  Matters on which we are required to report by exception

In the light of the knowledge and understanding of the Parent Company and the Group, and its 
environment obtained in the course of the audit, we have not identified material misstatements in the 
Strategic Report or the Directors’ Report. 

We have nothing to report in respect of the following matters in relation to which the Companies Act 2006 
requires us to report to you if, in our opinion: 

◆  adequate accounting records have not been kept, or returns adequate for our audit have not been 

received from branches not visited by us; or

◆ 

◆ 

the financial statements are not in agreement with the accounting records and returns; or

certain disclosures of directors’ remuneration specified by law are not made; or

◆  we have not received all the information and explanations we require for our audit.

  Responsibilities of directors 

As explained more fully in the directors’ responsibilities statement set out on pages 13 and 14, the 
directors are responsible for the preparation of the financial statements and for being satisfied that they 
give a true and fair view, and for such internal control as the directors determine is necessary to enable the 
preparation of financial statements that are free from material misstatement, whether due to fraud or error. 

In preparing the financial statements, the directors are responsible for assessing the group’s and the 
parent company’s ability to continue as a going concern, disclosing, as applicable, matters related to going 
concern and using the going concern basis of accounting unless the directors either intend to liquidate the 
company or to cease operations, or have no realistic alternative but to do so. 

  Auditor’s responsibilities for the audit of the financial statements 

Our objectives are to obtain reasonable assurance about whether the financial statements as a whole 
are free from material misstatement, whether due to fraud or error, and to issue an auditor’s report that 
includes our opinion. Reasonable assurance is a high level of assurance but is not a guarantee that an 
audit conducted in accordance with ISAs (UK) will always detect a material misstatement when it exists. 
Misstatements can arise from fraud or error and are considered material if, individually or in the aggregate, 
they could reasonably be expected to influence the economic decisions of users taken on the basis of 
these financial statements.

Extent to which the audit was capable of detecting irregularities, including fraud

Irregularities, including fraud, are instances of non-compliance with laws and regulations. We design 
procedures in line with our responsibilities, outlined above, to detect material misstatements in respect of 
irregularities, including fraud. The extent to which our procedures are capable of detecting irregularities, 
including fraud is detailed below:

We considered the nature of the Parent Company’s and the Group’s industry and its control environment 
and reviewed the Parent Company’s and the Group’s documentation of its policies and procedures 
relating to fraud and compliance with laws and regulations. We also enquired of management about their 
own identification and assessment of the risks of irregularities.

21

Aeorema Communications plc 
 
 
 
Independent Auditor’s Report 

to the Members of Aeorema Communications plc 

continued

We obtained an understanding of the legal and regulatory framework that the Parent Company and the 
Group operates in and identified the key laws and regulations that had a direct effect on the determination 
of material amounts and disclosures in the financial statements, including the UK Companies Act and 
tax legislation, and, those that do not have a direct effect on the financial statements but compliance 
with which may be fundamental to the Parent Company’s and the Group’s ability to operate or to avoid a 
material penalty.

We discussed among the audit engagement team regarding the opportunities and incentives that may 
exist within the organisation for fraud and how and where fraud might occur in the financial statements.

In common with all audits under ISAs (UK), we are also required to perform specific procedures to respond 
to the risk of management override. In addressing the risk of fraud through management override of 
controls, we tested the appropriateness of journal entries and other adjustments; assessed whether the 
judgments made in accounting estimates are indicative of a potential bias; and evaluated the business 
rationale of any significant transactions that are unusual or outside the normal course of business.

In addition to the above, our procedures to respond to the risks identified included the following:

◆ 

reviewing financial statement disclosures by testing to supporting documentation to assess 
compliance with provisions of relevant laws and regulations described as having a direct effect on the 
financial statements;

◆  performing analytical procedures to identify any unusual or unexpected relationships that may 

indicate risks of material misstatements due to fraud;

◆  enquiring of management concerning actual and potential litigation and claims and instances of non-

compliance with laws and regulations; and

◆ 

reading minutes of meetings of those charged with governance.

Our audit procedures were designed to respond to risks of material misstatement in the financial 
statements, recognising that the risk of not detecting a material misstatement due to fraud is higher than 
the risk of not detecting one resulting from error, as fraud may involve deliberate concealment by, for 
example, forgery, misrepresentations or through collusion. There are inherent limitations in the audit 
procedures performed and the further removed non-compliance with laws and regulations is from the 
events and transactions reflected in the financial statements, the less likely we are to become aware of it.

A further description of our responsibilities for the audit of the financial statements is located on the 
Financial Reporting Council’s website at www.frc.org.uk/auditorsresponsibilities. This description forms 
part of our auditor’s report. 

  Use of this report

This report is made solely to the company’s members, as a body, in accordance with Chapter 3 of Part 16 
of the Companies Act 2006. Our audit work has been undertaken so that we might state to the company’s 
members those matters we are required to state to them in an auditor’s report and for no other purpose. 
To the fullest extent permitted by law, we do not accept or assume responsibility to anyone other than the 
company and the company’s members as a body, for our audit work, for this report, or for the opinions we 
have formed.

Scott Lawrence (Senior Statutory Auditor) 
For and on behalf of Hazlewoods LLP, Statutory Auditor  
Staverton Court 
Staverton 
Cheltenham 
GL51 0UX

13 November 2023

22

 
Consolidated Statement of  
Comprehensive Income 

For the year ended 30 June 2023

Continuing operations

Revenue

Cost of sales

Gross profit

Other income

Administrative expenses

Operating profit

Finance income

Finance costs

Profit before taxation

Taxation 

Profit for the year 

Other comprehensive income 
Items that may be reclassified to profit or loss

Exchange differences on translation of foreign entities

Other comprehensive income for the year

Total comprehensive income for the year attributable  
to owners of the parent

Profit per ordinary share:

Total basic earnings per share

Total diluted earnings per share

Notes

2023
£

2022
£

2

3

4

5

6

7

20,230,231

12,207,253

(15,896,463)

(9,169,691)

4,333,768

3,037,562

-

3,743

(3,240,848)

(2,170,129)

1,092,920

871,176

215

(47,175)

1,045,960

(288,780)

757,180

241

(27,853)

843,564

(204,222)

639,342

(119,547)

(119,547)

42,347

42,347

637,633

681,689

10

10

8.04398p

6.83499p

6.92078p

5.80797p

The notes on pages 28 to 58 are an integral part of these financial statements.

23

Aeorema Communications plcConsolidated Statement of Financial Position 

As at 30 June 2023

Group

2023
£

Notes

11
12
13
14
8

15
16

17
18
19

20

18
19
20

21

Non-current assets
Intangible assets
Property, plant and equipment
Right-of-use assets
Investments in subsidiaries
Deferred taxation
Total non-current assets
Current assets
Trade and other receivables
Cash and cash equivalents 
Total current assets
Total assets
Current liabilities
Trade and other payables
Bank loans
Lease liabilities
Current tax payable
Provisions
Total current liabilities
Non-current liabilities
Bank loans
Lease liabilities
Provisions
Total non-current liabilities
Total liabilities
Net assets
Equity
Share capital
Share premium
Merger reserve
Other reserve
Capital redemption reserve
Foreign translation reserve
Retained earnings
Equity attributable to owners of the parent 

566,431
428,509
696,986
-
14,844
1,706,770

3,502,522
2,444,100
5,946,622
7,653,392

(3,882,938)
(83,333)
(109,058)
(74,736)
(35,000)
(4,185,065)

(27,778)
(612,693)
(13,500)
(653,971)
(4,839,036)
2,814,356

1,192,250
21,876
16,650
233,375
257,812
(88,244)
1,180,637
2,814,356

2022
£

568,931
222,479
823,772
-
25,925
1,641,107

3,130,035
1,714,417
4,844,452
6,485,559

(2,960,221)
(83,333)
(121,999)
(177,790)
(35,000)
(3,378,343)

(111,111)
(738,041)
(4,500)
(853,652)
(4,231,995)
2,253,564

1,154,750
9,876
16,650
168,956
257,812
31,303
614,217
2,253,564

Company

2023
£

2022
£

-
-
-
1,293,568
-
1,293,568

713,588
135,548
849,136
2,142,704

(104,459)
-
-
-
-
(104,459)

-
-
-
-
(104,459)
2,038,245

1,192,250
21,876
16,650
233,375
257,812
-
316,282
2,038,245

-
-
-
1,229,148
-
1,229,148

689,332
1,532
690,864
1,920,012

(143,721)
-
-
-
-
(143,721)

-
-
-
-
(143,721)
1,776,291

1,154,750
9,876
16,650
168,956
257,812
-
168,247
1,776,291

The notes on pages 28 to 58 are an integral part of these financial statements.

The profit for the financial year of the holding company was £338,795 (2022: £148,184).

The financial statements were approved and authorised by the board of directors on 13 November 2023 
and were signed on its behalf by

A Harvey 
Director  

S Haffner
Director

Company Registration No. 04314540

24

 
 
 
 
Consolidated Statement of Changes in Equity

As at 30 June 2023

Share 
capital
£

Share 
premium
£

Merger 
reserve
£

Other 
reserve
£

Capital 
redemption 
reserve
£

Foreign 
translation 
reserve 
£

Retained 
earnings 
£

Total 
equity
£

Group

At 30 June 2021

1,154,750

9,876

16,650

112,061

257,812

(11,044)

(25,125) 1,514,980

Comprehensive 
income for the 
year, net of tax

Foreign currency 
translation

Share-based 
payment

-

-

-

-

-

-

-

-

-

-

-

56,895

-

-

-

-

639,342

639,342

42,347

-

-

-

42,347

56,895

At 30 June 2022

1,154,750

9,876

16,650

168,956

257,812

31,303

614,217 2,253,564

Comprehensive 
income for the 
year, net of tax

Dividend paid

Foreign currency 
translation

Share-based 
payment

Share issue

-

-

-

-

-

-

-

-

37,500

12,000

-

-

-

-

-

-

-

-

64,419

-

-

-

-

-

-

-

-

757,180

757,180

(190,760)

(190,760)

(119,547)

-

-

-

-

-

(119,547)

64,419

49,500

At 30 June 2023

1,192,250

21,876

16,650

233,375

257,812

(88,244) 1,180,637 2,814,356

Share premium represents the value of shares issued in excess of their list price.

In accordance with section 612 of the Companies Act 2006, the premium on ordinary shares issued in 
relation to acquisitions is recorded as a merger reserve. The reserve is not distributable.

Other reserve represents equity settled share-based employee remuneration, as detailed in note 24. 

Capital redemption reserve represents a statutory non-distributable reserve into which amounts are 
transferred following redemption or purchase of a company’s own shares.

Foreign translation reserve represents the accumulated gain or loss resulting from the translation of 
financial statements denominated in a foreign currency into the Group’s reporting currency.

The notes on pages 28 to 58 are an integral part of these financial statements.

25

Aeorema Communications plcCompany Statement of Changes in Equity

For the year ended 30 June 2023

Company

At 30 June 2021

Comprehensive income 
for the year, net of tax

Share-based payment

Share 
capital
£

Share 
premium
£

Merger 
reserve
£

Other 
reserve
£

Capital 
redemption 
reserve
£

Retained 
earnings 
£

Total 
equity
£

1,154,750

9,876

16,650

112,061

257,812

50,316

1,601,465

-

-

-

-

-

-

-

56,895

-

-

117,931

117,931

-

56,895

At 30 June 2022

1,154,750

9,876

16,650

168,956

257,812

168,247

1,776,291

Comprehensive income 
for the year, net of tax

Dividends paid

Share issue

-

-

-

-

-

-

Share-based payment

37,500

12,000

-

-

-

-

-

-

64,419

-

-

-

-

-

338,795

338,795

(190,760)

(190,760)

-

-

64,419

49,500

At 30 June 2023

1,192,250

21,876

16,650

233,375

257,812

316,282

2,038,245

Share premium represents the value of shares issued in excess of their list price.

In accordance with section 612 of the Companies Act 2006, the premium on ordinary shares issued in 
relation to acquisitions is recorded as a merger reserve. The reserve is not distributable.

Other reserve represents equity settled share-based employee remuneration, as detailed in note 25.

Capital redemption reserve represents a statutory non-distributable reserve into which amounts are 
transferred following redemption or purchase of a company’s own shares.

The notes on pages 28 to 58 are an integral part of these financial statements.

26

Consolidated Statement of Cash Flows 

For the year ended 30 June 2023

Net cash flow from operating activities
Cash flows from investing activities
Finance income
Purchase of property, plant and equipment
Repayment of leasing liabilities
Cash used in investing activities
Cash flows from financing activities
Repayment of borrowings

Proceeds from borrowings
Cash used in financing activities
Net increase in cash and cash equivalents
Cash and cash equivalents at beginning of year
Cash and cash equivalents at end of year

Notes
26

5
12

Group

2023
£
1,456,588

215
(325,027)
(177,500)
(502,312)

(83,333)
(190,760)
49,500
(224,593)
729,683
1,714,417
2,444,100

2022
£
921,695

241
(179,475)
(74,201)
(253,435)

(55,556)
-
-
(55,556)
612,704
1,101,713
1,714,417

The notes on pages 28 to 58 are an integral part of these financial statements.

27

Aeorema Communications plcNotes to the Consolidated Financial Statements 

For the year ended 30 June 2023

1  Accounting policies 

Aeorema Communications plc is a public limited company incorporated in the United Kingdom and 
registered in England and Wales. The Company is domiciled in the United Kingdom and its principal place 
of business is 87 New Cavendish Street, London, W1W 6XD. The Company’s Ordinary Shares are traded on 
the AIM Market.

The principal accounting policies adopted in the preparation of the financial statements are set out below. 
The policies have been consistently applied to all the years presented, unless otherwise stated.

The presentation currency is £ sterling. 

Going concern

The Board have reviewed the Group’s detailed forecasts for the next financial year, other medium term 
plans, the impact of the war in Ukraine, the cost of living crisis and economic and political uncertainties 
both in the UK and globally, as well as  considering the risks outlined in note 27. After doing so, the 
Directors, at the time of approving the financial statements, have a reasonable expectation that the Group 
has adequate resources to continue in operational existence for the foreseeable future and have therefore 
used the going concern basis in preparing the financial statements.

Basis of Preparation

The Group and company financial statements have been prepared under the historical cost convention 
and in accordance with International Financial Reporting Standards (IFRS) as adopted by the UK

The following are the new accounting standards or amendments applicable for 30 June 2023 yearend, 
which are effective for accounting periods beginning on or after 1 January 2022.

◆  Amendment to IFRS 1 First-time Adoption of International Financial Reporting Standards—Subsidiary

◆  Amendment to IFRS 9 Financial Instruments—Fees in the ‘10 per cent’ Test for Derecognition of 

Financial Liabilities

◆  Onerous Contracts—Cost of Fulfilling a Contract (Amendments to IAS 37)

◆  Property, Plant and Equipment: Proceeds before Intended Use (Amendments to IAS 16)

◆  Reference to the Conceptual Framework (Amendments to IFRS 3)

The Group does not believe that there is a material impact on the financial statements from the adoption 
of these standards.

28

 
Notes to the Consolidated Financial Statements 

For the year ended 30 June 2023 

continued

Future standards in place but not yet effective

The following new standards, amendments or interpretations to existing standards adopted in the United 
Kingdom, and are mandatory for the Group’s accounting periods beginning on or after 1 January 2023 are 
as follows:

◆  Classification of Liabilities as Current or Non-current — Deferral of Effective Date (Amendment to IAS 1);

◆  Disclosure of Accounting Policies (Amendments to IAS 1 and IFRS Practice Statement 2);

◆  Deferred Tax related to Assets and Liabilities arising from a Single Transaction 

(Amendments to IAS 12);  and

◆  Definition of Accounting Estimates (Amendments to IAS 8).

The Group did not early adopt the above new standards, amendments, or interpretations for  
30 June 2023 yearend.

Basis of consolidation 

The Group financial statements consolidate those of the Company and all of its subsidiary undertakings 
drawn up to 30 June 2023. Subsidiaries are all entities (including structured entities) over which the Group 
has control. Subsidiaries are fully consolidated from the date on which control is transferred to the Group. 
They are consolidated until the date that control ceases.

Intra-group transactions, balances and unrealised gains and losses on transactions between group 
companies are eliminated.

The merger reserve is used where more than 90% of the shares in a subsidiary are acquired and the 
consideration includes the issue of new shares by the Company, thereby attracting merger relief under the 
Companies Act 2006.

29

Aeorema Communications plcNotes to the Consolidated Financial Statements 

For the year ended 30 June 2023 

continued

Revenue

Revenue represents amounts (excluding value added tax) derived from the provision of services to third 
party customers in the course of the Group’s ordinary activities.  

As a result of providing these services, the Group may from time to time receive commissions from other 
third parties.  These commissions are included within revenue on the same basis as that arising from the 
contract with the underlying third party customer.

The revenue and profits recognised in any period are based on the satisfaction of performance obligations 
and an assessment of when control is transferred to the customer.

For most contracts with customers, there is a single distinct performance obligation and revenue is 
recognised when the event has taken place or control of the content or video has been transferred  
to the customer.

Where a contract contains more than one distinct performance obligation (multiple film productions, 
or a project involving both build construction and event production) revenue is recognised as each 
performance obligation is satisfied.

The transaction price is substantially agreed at the outset of the contract, along with a project brief and 
payment schedule (full payment in arrears for smaller contracts; part payment(s) in advance and final 
payment in arrears for significant contracts).

Due to the detailed nature of project briefs agreed in advance for significant contracts, management 
do not consider that significant estimates or judgements are required to distinguish the performance 
obligation(s) within a contract.

For contracts to prepare multiple film productions, the transaction price is allocated to constituent 
performance obligations using an output method in line with agreements with the customer.

For other contracts with multiple performance obligations, management’s judgement is required to 
allocate the transaction price for the contract to constituent performance obligations using an input 
method using detailed budgets which are prepared at outset and subsequently revised for actual costs 
incurred and any changes to costs expected to be incurred.

The Group does not consider any disaggregation of revenue from contracts with customers necessary to 
depict how the nature, amount, timing and uncertainty of the Group’s revenue and cash flows are affected 
by economic factors.

Where payments made are greater than the revenue recognised at the reporting date, the Group 
recognises deferred income (a contract liability) for this difference. Where payments made are less than 
the revenue recognised at the reporting date, the Group recognises accrued income (a contract asset) for 
this difference.

A receivable is recognised in relation to a contract for amounts invoiced, as this is the point in time that the 
consideration is unconditional because only the passage of time is required before the payment is due.

At each reporting date, the Group assesses whether there is any indication that accrued income assets 
may be impaired by assessing whether it is possible that a revenue reversal will occur. Where an indicator 
of impairment exists, the Group makes a formal estimate of the asset’s recoverable amount.  Where the 
carrying value of an asset exceeds its recoverable amount, the asset is considered impaired and is written 
down to its recoverable amount.

30

Notes to the Consolidated Financial Statements 

For the year ended 30 June 2023 

continued

Intangible assets - goodwill 

All business combinations are accounted for by applying the acquisition method. Goodwill acquired 
represents the excess of the fair value of the consideration and associated costs over the fair value of the 
identifiable net assets acquired.

After initial recognition, goodwill is measured at cost less any accumulated impairment losses. At the date 
of acquisition, the goodwill is allocated to cash generating units, usually at business segment level or 
statutory company level as the case may be, for the purpose of impairment testing and is tested at least 
annually for impairment. On subsequent disposal or termination of a business acquired, the profit or loss 
on termination is calculated after charging the carrying value of any related goodwill. 

Intangible assets - other

Intangible assets are stated in the financial statements at cost less accumulated amortisation and any 
impairment value. Amortisation is provided to write off the cost less estimated residual value of intangible 
assets over its expected useful life (which is reviewed at least at each financial year end), as follows: 

Intellectual property

25% straight line

Any gain or loss arising on the derecognition of the asset (calculated as the difference between the net 
disposal proceeds and the carrying amount of the asset) is included in the Statement of Comprehensive 
Income in the year that the asset is derecognised.

Fully amortised assets still in use are retained in the financial statements.

Property, plant and equipment

Property, plant and equipment is stated in the financial statements at cost less accumulated depreciation 
and any impairment value. Depreciation is provided to write off the cost less estimated residual value of 
property, plant and equipment over its expected useful life (which is reviewed at least at each financial 
year end), as follows: 

Leasehold land and buildings

Straight line over the life of the lease

Fixtures, fittings and equipment

Straight line over four years

Any gain or loss arising on the derecognition of the asset (calculated as the difference between the net 
disposal proceeds and the carrying amount of the asset) is included in the Statement of Comprehensive 
Income in the year that the asset is derecognised.

Fully depreciated assets still in use are retained in the financial statements.

Impairment

The carrying amounts of the Group’s assets are reviewed at each period end to determine whether there 
is any indication of impairment. If any such indication exists, the assets’ recoverable amount is estimated. 
For goodwill and intangible assets that have an indefinite useful life and intangible assets that are not 
yet available for use, the recoverable amount is estimated at each annual period end date and whenever 
there is an indication of impairment.

An impairment loss is recognised whenever the carrying amount of an asset or its cash-generating unit 
exceeds its recoverable amount. Impairment losses are recognised in the Statement of Comprehensive 
Income in those expense categories consistent with the function of the impaired asset.

31

Aeorema Communications plcNotes to the Consolidated Financial Statements 

For the year ended 30 June 2023 

continued

Investments 

Fixed asset investments are stated at cost less provision for diminution in value. 

Leases

In applying IFRS 16, for all leases (except as noted below), the Group:

a)   recognises right-of-use assets and lease liabilities in the statement of financial position, initially 

measured at the present value of future lease payments;

b)   recognises depreciation of right-of-use assets and interest on lease liabilities in the statement of profit 

or loss; and 

c)   separates the total amount of cash paid into a principal portion (presented within financing activities) 

and interest (presented within operating activities) in the statement of cash flows. 

Lease incentives (e.g. free rent period) are recognised as part of the measurement of the right-of-use assets 
and lease liabilities whereas under IAS 17 they resulted in the recognition of a lease incentive liability, 
amortised as a reduction of rental expense on a straight-line basis. 

Under IFRS 16, right-of-use assets are tested for impairment in accordance with IAS 36 Impairment of 
Assets. This replaces the previous requirement to recognise a provision for onerous lease contracts. 

For short term leases (lease term of 12 months or less) and leases of low-value assets (such as 
photocopiers), the Group has opted to recognise a lease expense on a straight-line basis as permitted 
by IFRS 16. This expense is presented within administrative expenses in the consolidated statement of 
comprehensive income.

Trade and other receivables

Trade and other receivables are stated initially at fair value and subsequently measured at amortised cost 
less any provision for impairment.

Trade and other payables

Trade payables are recognised initially at fair value and subsequently measured at amortised cost.

Cash and cash equivalents

Cash comprises, for the purpose of the Statement of Cash Flows, cash in hand and deposits payable 
on demand. Cash equivalents are short-term highly liquid investments that are readily convertible to 
known amounts of cash and that are subject to an insignificant risk of changes in value. Cash equivalents 
normally have a date of maturity of 3 months or less from the acquisition date.

Bank loans and overdrafts comprise amounts due on demand. 

Finance income

Finance income consists of interest receivable on funds invested. It is recognised in the Statement of 
Comprehensive Income as it accrues.

32

Notes to the Consolidated Financial Statements 

For the year ended 30 June 2023 

continued

Taxation

Income tax on the profit or loss for the periods presented comprises current and deferred tax. Current 
tax is the expected tax payable on the taxable income for the year, using rates enacted or substantively 
enacted at the end of the reporting period, and any adjustment to tax payable in respect of previous years.

Deferred tax is provided on temporary differences between carrying amounts of assets and liabilities 
for financial reporting purposes and the amounts used for taxation purposes. The following temporary 
differences are not provided for: the initial recognition of goodwill; the initial recognition of assets or 
liabilities that affect neither accounting nor taxable profit other than in a business combination; the 
differences relating to investments in subsidiaries to the extent that they will probably not reverse in the 
foreseeable future. The amount of deferred tax provided is based on the expected manner of realisation or 
settlement of the carrying amount of assets and liabilities, using tax rates enacted or substantively enacted 
at the end of the reporting period.

A deferred tax asset is recognised only to the extent that it is probable that future taxable profits will be 
available against which the assets can be utilised. Deferred tax assets and liabilities are not discounted.

Pension costs

The Group operates a pension scheme for its employees. It also makes contributions to the private 
pension arrangements of certain employees. These arrangements are of the money purchase type and the 
amount charged to the Statement of Comprehensive Income represents the contributions payable by the 
Group for the period.

Financial instruments 

The Group does not enter into derivative transactions and does not trade in financial instruments. 
Financial assets and liabilities are recognised on the Statement of Financial Position when the Group 
becomes a party to the contractual provision of the instrument.

Equity

An equity instrument is a contract that evidences a residual interest in the assets of an entity after 
deducting all of its liabilities. Equity instruments are recorded at the proceeds received, net of direct issue 
costs. The Group’s equity instruments comprise ‘share capital’ in the Statement of Financial Position.

Foreign currency translation

Monetary assets and liabilities denominated in foreign currencies are translated into sterling at the rates of 
exchange ruling at the end of the reporting period. Transactions in foreign currencies are recorded at the 
rate ruling at the date of the transaction. All differences are taken to the Statement of  
Comprehensive Income.

33

Aeorema Communications plcNotes to the Consolidated Financial Statements 

For the year ended 30 June 2023 

continued

Government grants

Government grants are recognised based on the accrual model and are measured at the fair value of the 
asset received or receivable. Grants are classified as relating either to revenue or to assets. Grants relating 
to revenue are recognised in income over the period in which the related costs are recognised. Grants 
relating to assets are recognised over the expected useful life of the asset. Where part of a grant relating to 
an asset is deferred, it is recognised as deferred income.

Share-based awards

The Group issues equity settled payments to certain employees. Equity settled share based payments are 
measured at fair value (excluding the effect of non-market based vesting conditions) at the date of grant.

The fair value is estimated using option pricing models and is dependent on factors such as the exercise 
price, expected volatility, option price and risk free interest rate. The fair value is then amortised through 
the Statement of Comprehensive Income on a straight-line basis over the vesting period. Expected 
volatility is determined based on the historical share price volatility for the Company. Further information 
is given in note 24 to the financial statements.

Exceptional items

Exceptional items are one off, material items outside the normal course of business which are not related 
to the Group’s trading activities. 

Significant judgements and estimates

The preparation of the Group’s financial statements in conforming with IFRS required management 
to make judgements, estimates and assumptions that affect the application of policies and reported 
amounts in the financial statements. These judgements and estimates are based on management’s best 
knowledge of the relevant facts and circumstances. Information about such judgements and estimation 
is contained in the accounting policies and / or notes to the financial statements. For critical judgements 
that the directors have made in the process of applying the Group’s accounting policies, see note 11 on 
goodwill impairment and note 13 on discount rate used to calculate right of use assets and lease liability. 

34

Notes to the Consolidated Financial Statements 

For the year ended 30 June 2023 

continued

2  Revenue and segment information

The Group uses several factors in identifying and analysing reportable segments, including the basis of 
organisation, such as differences in products and geographical areas. The Board of directors, being the 
Chief Operating Decision Makers, have determined that for the year ending 30 June 2023 there is only a 
single reportable segment.

All revenue represents sales to external customers. Three customers (2022: two) are defined as major 
customers by revenue, contributing more than 10% of the Group revenue.

Customer One

Customer Two

Customer Three

Major customers in the current year

2023
£

2022
£

3,015,981

1,916,827

2,474,089

-

2,258,852

1,816,883

7,748,922

3,733,710

The geographical analysis of revenue from continuing operations by geographical location of customer is 
as follows:

2023
£

2022
£

11,491,547

7,586,982

6,821,433

4,150,179

1,917,251

470,092

20,230,231

12,207,253

2023
£

2022
£

17,915,369

10,135,172

1,675,186

1,785,367

639,676

286,714

20,230,231

12,207,253

United Kingdom

United States

Rest of the World

Revenue from contracts with customers – Events

Revenue from contracts with customers – Film 

Other revenue

Total revenue

Deferred income

Accrued income

Contract assets and liabilities from contracts with customers have been recognised as follows:

Deferred income at the beginning of the period has been recognised as revenue during the period. 
Deferred income carried forward at the year end will be recognised within the next year. 

2023
£

809,774

1,350,233

2022
£

839,326

875,002

35

Aeorema Communications plc 
Notes to the Consolidated Financial Statements 

For the year ended 30 June 2023 

continued

3  Other income

Other income

Coronavirus job retention scheme government grant

Business interruption payment grant

2023
£

-

-

-

2022
£

1,168

2,575

3,743

During the prior year the Group received government grants under the UK government’s coronavirus job 
retention scheme and the coronavirus business interruption loan scheme. 

4  Operating profit 

Operating profit is stated after charging or crediting:

Cost of sales

Depreciation of fixtures, fittings and equipment

Amortisation of intangible assets

Staff costs (see note 23)

Administrative expenses

Depreciation of right-of-use assets

Depreciation of leasehold land and buildings

(Profit) / loss on foreign exchange differences

Fees payable to the Company’s auditor in respect of:

   Audit of the Company’s annual accounts

   Audit of the Company’s subsidiaries

Interest on lease liabilities

Staff costs (see note 23)

5  Finance income

Finance income

Bank interest received

6  Finance costs

Finance costs

Coronavirus business interruption loan interest

Lease interest

36

2023
£

75,521

2,500

2022
£

54,101

2,500

3,060,948

2,135,136

126,786

34,243

31,888

12,600

23,366

39,212

82,361

1,935

14,465

7,842

26,694

21,191

1,321,451

1,107,745

2023
£

215

2022
£

241

2023
£

7,963

39,212

47,175

2022
£

6,662

21,191

27,853

 
 
 
 
Notes to the Consolidated Financial Statements 

For the year ended 30 June 2023 

continued

7  Taxation

The tax charge comprises:

Current tax

Current year

Deferred tax (see note 9)

Current year

Total tax charge in the statement of comprehensive income 

Factors affecting the tax charge for the year

2023
£

2022
£

277,699

232,206

277,699

232,206

11,081

11,081

(27,984)

(27,984)

288,780

204,222

Profit on ordinary activities before taxation from continuing operations

1,045,960

843,564

Profit on ordinary activities before taxation multiplied by standard rate  
of UK corporation tax of 20.5% (2022: 19%)

Effects of:

Non-deductible expenses

Total tax charge 

214,422

160,277

74,358

74,358

43,945

43,945

288,780

204,222

The Group has estimated losses of £375,762 (2022: £685,568) available to carry forward against future 
trading profits. Losses totalling £375,762 are in Aeorema Communications plc which is not currently 
making taxable profits, as all trading is undertaken by its subsidiaries Aeorema Limited, Eventful Limited 
and Cheerful Twentyfirst, Inc., therefore no deferred tax asset has been recognised in respect of  
this amount. 

37

Aeorema Communications plc 
 
 
Notes to the Consolidated Financial Statements 

For the year ended 30 June 2023 

continued

8  Deferred taxation

Group

Property, plant and equipment temporary differences

Temporary differences

Tax losses

At 1 July 

Transfer to Statement of Comprehensive Income

At 30 June

2023
£

(83,481)

98,325

-

14,844

25,925

(11,081)

14,844

2022
£

(39,435)

55,823

9,537

25,925

(2,059)

27,984

25,925

9  Profit attributable to members of the parent company

As permitted by section 408 of the Companies Act 2006, the parent Company’s Statement of 
Comprehensive Income has not been included in these financial statements. The profit for the financial 
year of the holding company was £338,795 (2022: £148,184).

10  Earnings per ordinary share

Basic earnings per share are calculated by dividing the profit or loss attributable to owners of the parent 
by the weighted average number of ordinary shares outstanding during the year. 

Diluted earnings per share are calculated by dividing the profit or loss attributable to owners of the 
parent by the weighted average number of ordinary shares outstanding during the year plus the weighted 
average number of ordinary shares that would have been issued on the conversion of all dilutive potential 
ordinary shares into ordinary shares. 

The following reflects the income and share data used and dilutive earnings per share computations: 

Basic earnings per share

Profit for the year attributable to owners of the Company

Basic weighted average number of shares

Dilutive potential ordinary shares:

Employee share options

Diluted weighted average number of shares

2023
£

2022
£

757,180

639,342

9,413,000

9,238,000

1,665,000

1,770,000

11,078,000

11,008,000

38

 
 
 
 
Notes to the Consolidated Financial Statements 

For the year ended 30 June 2023 

continued

11  Intangible fixed assets

Group

Cost

At 30 June 2021

At 30 June 2022

At 30 June 2023

Impairments and amortisation

At 30 June 2021

Charge for the year

At 30 June 2022

Charge for the year

At 30 June 2023

Net book value

At 30 June 2021

At 30 June 2022

At 30 June 2023

Goodwill
£

2,927,486

2,927,486

2,927,486

2,363,138

-

2,363,138

-

2,363,138

564,348

564,348

564,348

Intellectual 
Property
£

10,000

10,000

10,000

2,917

2,500

5,417

2,500

7,917

7,083

4,583

2,083

Total
£

2,937,486

2,937,486

2,937,486

2,366,055

2,500

2,368,555

2,500

2,371,055

571,431

568,931

566,431

Goodwill arose for the Group on consolidation of its subsidiaries, Aeorema Limited and Eventful Limited. 

Impairment – Aeorema Limited and Eventful Limited

Goodwill arises on acquisition of a business combination and represents the difference between the fair 
value of the consideration paid and the aggregate fair value of identifiable assets and liabilities acquired. 
Goodwill is tested annually for impairment, goodwill is impaired when the value in use exceeds the net 
asset value of the group’s cash generating units (CGUs).The CGUs represent Aeorema Limited and  
Eventful Limited, being the lowest level within the group at which goodwill is monitored for internal 
management purposes.

 The value in use has been calculated on a discounted cash flow basis using the 2023-24 budgeted 
figures as approved by the Board of directors, extended in perpetuity to calculate the terminal value and 
discounted at a rate of 10%. It is assumed that future growth will be 3% for venue sourcing activities and 
4% for event and moving image production activities. Using these assumptions, which are based on past 
experience and future expectations, the recoverable amount of goodwill of £2,673,773 was determined to 
be higher than its carrying value, hence no impairment in the year.

39

Aeorema Communications plc 
 
 
 
 
 
 
Notes to the Consolidated Financial Statements 

For the year ended 30 June 2023 

continued

  Sensitivity Analysis

Aeorema Limited

Value in use calculations

Carrying amount in financial statements

4% Growth
£

15,646,053

365,154

0% Growth
£

(712,679)

365,154

Discount Rate  
of 5%
£

Discount Rate  
of 15%
£

27,618,896

11,118,210

365,154

365,154

Difference

15,280,899

(1,077,833)

27,253,742

10,753,056

Eventful Limited

Value in use calculations

Carrying amount in financial statements

Difference

3% Growth
£

563,932

199,194

364,738

0% Growth
£

(798,256)

199,194

(997,450)

Discount Rate  
of 5%
£

Discount Rate  
of 15%
£

796,692

199,194

597,498

460,377

199,194

261,183

Combined

4% Growth
£

0% Growth
£

Discount Rate  
of 5%
£

Discount Rate  
of 15%
£

Value in use calculations

16,209,985

(1,510,935)

28,415,588

11,578,587

Carrying amount in financial statements

564,348

564,348

564,348

564,348

Difference

15,645,637

(2,075,283)

27,851,240

11,014,239

40

 
Notes to the Consolidated Financial Statements 

For the year ended 30 June 2023 

continued

12  Property, plant and equipment

Group

Cost

At 30 June 2021

Additions

Disposals

Foreign exchange movement

At 30 June 2022

Additions

Disposals

Foreign exchange movement

At 30 June 2023

Depreciation

At 30 June 2021

Charge for the year

Eliminated on disposal

Foreign exchange movement

At 30 June 2022

Charge for the year

Eliminated on disposal

Foreign exchange movement

At 30 June 2023

Net book value

At 30 June 2021

At 30 June 2022

At 30 June 2023

Leasehold land
and buildings
£

Fixtures, fittings
and equipment
£

58,536

98,821

(58,536)

-

98,821

154,068

-

-

252,889

58,536

1,935

(58,536)

-

1,935

34,243

-

-

36,178

-

96,886

216,711

229,007

80,654

(5,095)

329

304,895

170,959

(72,449)

(143)

403,262

125,530

54,101

(449)

120

179,302

75,521

(63,308)

(51)

191,464

103,477

125,593

211,798

Total
£

287,543

179,475

(63,631)

329

403,716

325,027

(72,449)

(143)

656,151

184,066

56,036

(58,985)

120

181,237

109,764

(63,308)

(51)

227,642

103,477

222,479

428,509

41

Aeorema Communications plc 
 
 
 
 
 
 
Notes to the Consolidated Financial Statements 

For the year ended 30 June 2023 

continued

13  Right-of-use assets

Leasehold Property
£

18,995

887,138

(18,995)

887,138

887,138

-

82,361

(18,995)

63,366

126,786

190,152

18,995

823,772

696,986

The right-of-use asset addition during the year relates to the Group’s leasehold property at 87 New 
Cavendish Street, London, W1W 6XD. The Group entered the new leasehold in January 2022. 

The right-of-use asset is calculated on the assumption that the Group will remain in the premises for the 
duration of the 7 year lease agreement. A discount rate of 5% was used to calculate the right-of use asset. 
5% was considered an appropriate rate based on the Group’s weighted average cost of capital. 

The disposal during the previous year relates to the Group’s leasehold property at Moray House, 23-31 
Great Titchfield Street, London, W1W 7PA. The Group left the premises in September 2021.

Group

Cost

At 30 June 2021

Additions

Disposals

At 30 June 2022

At 30 June 2023

Depreciation

At 30 June 2021

Charge for the year

Disposals

At 30 June 2022

Charge for the year

At 30 June 2023

Net book value

At 30 June 2021

At 30 June 2022

At 30 June 2023

42

 
 
Notes to the Consolidated Financial Statements 

For the year ended 30 June 2023 

continued

14  Non-current assets - Investments

Company

Cost

At 30 June 2021

Increase in respect of share-based payments

At 30 June 2022

Increase in respect of share-based payments

Incorporation of subsidiary

At 30 June 2023

Provision

At 30 June 2021

At 30 June 2022

At 30 June 2023

Net book value

At 30 June 2021

At 30 June 2022

At 30 June 2023

Shares in subsidiary
£

3,866,466

56,895

3,923,361

64,419

1

3,987,781

2,694,213

2,694,213

2,694,213

1,172,253

1,229,148

1,293,568

43

Aeorema Communications plc 
 
Notes to the Consolidated Financial Statements 

For the year ended 30 June 2023 

continued

Holdings of more than 20% 

The Company holds more than 20% of the share capital of the following companies:

Shares held

Profit / (loss) before 
tax for the year 
ended 30 June 2023

Net assets at 
year ended 30 
June 2023

Subsidiary undertakings

Aeorema Limited 

Eventful Limited

Country of registration 
 or incorporation

England and Wales

England and Wales

Twentyfirst Limited (Dormant)

England and Wales

Class

Ordinary

Ordinary

Ordinary

Cheerful Twentyfirst, Inc. 

United States of America

Ordinary

Cheerful Twentyfirst B.V.

The Netherlands

Ordinary

%

100

100

100

100

100

£

781,754

205,559

-

317,467

(9,427)

£

1,097,075

140,109

1,362

424,412

(7,635)

During the year the Group formed Cheerful Twentyfirst B.V., a Dutch company based in Amsterdam. 
Aeorema Communications plc holds 100% of the share capital in Cheerful Twentyfirst B.V.

The registered address of Aeorema Limited, Eventful Limited and Twentyfirst Limited is 64 New Cavendish 
Street, London, W1G 8TB. The registered address of Cheerful Twentyfirst, Inc. is 85 Broad Street,  
Floor 16, New York, NY, 10004. The registered address of Cheerful Twentyfirst B.V. is Strawinskylaan 569, 
1077 XX, Amsterdam.  

44

Notes to the Consolidated Financial Statements 

For the year ended 30 June 2023 

continued

15  Trade and other receivables

Trade receivables

Related party receivables

Other receivables

Prepayments and accrued income

Group

2023
£

2022
£

1,649,905

1,980,121

Company

2023
£

-

2022
£

-

-

-

689,087

666,017

170,188

78,536

1,682,429

1,071,378

8,819

15,682

14,982

8,333

3,502,522

3,130,035

713,588

689,332

 All trade and other receivables are expected to be recovered within 12 months of the end of the reporting 
period. The fair value of trade and other receivables is the same as the carrying values shown above.

Trade and other receivables are assessed for impairment based upon the expected credit losses model. 
The credit losses historically incurred have been immaterial and as such the risk profile of the trade 
receivables has not been presented.

At the year end, trade receivables of £308,531 (2022: £694,325) were past due but not impaired. These 
amounts are still considered recoverable. The ageing of these trade receivables is as follows:

Less than 90 days overdue

More than 90 days overdue

16  Cash at bank and in hand

Bank balances

Group

2023
£

160,286

148,245

2022
£

566,605

127,720

308,531

694,325

Group

2023
£

2022
£

Company

2023
£

2,444,100

1,714,417

135,548

2,444,100

1,714,417

135,548

2022
£

1,532

1,532

45

Aeorema Communications plc 
 
 
Notes to the Consolidated Financial Statements 

For the year ended 30 June 2023 

continued

17  Trade and other payables

Trade payables

Related party payables

Taxes and social security costs

Other payables

Accruals and deferred income

Group

2023
£

2022
£

1,587,052

796,671

-

36,528

121,581

-

466,847

124,737

Company

2023
£

21,604

67,355

-

-

2,137,777

1,571,966

15,500

2022
£

5,411

67,355

-

50,000

20,955

3,882,938

2,960,221

104,459

143,721

All trade and other payables are expected to be settled within 12 months of the end of the reporting 
period. The fair value of trade and other payables is the same as the carrying values shown above.

18  Bank Loans

Bank Loan

Current 

Non-current

2023
£

83,333

27,778

2022
£

83,333

111,111

111,111

194,444

On 15 October 2020 the company received a Floating Rate Basis Coronavirus Business Interruption Loan 
(CBIL) of £250,000 from Barclays Bank UK PLC to cover the company’s working capital commitments 
during the COVID-19 pandemic. For the first twelve months interest on the loan is paid by the UK 
government, after this point interest will be paid at a margin of 2.28%, in addition to monthly capital 
repayments of £6,944 to the final repayment date of 15 October 2024.

Under IFRS 9, the loan should be initially recognised at fair value and subsequently accounted for 
at amortised cost. However, the difference between the nominal value and fair value is not material, 
therefore the full nominal value of the loan is recognised with the interest charge for the period of £7,963 
being charged to profit and loss. This is offset by the equal amount of government grant income  
being recognised.

The bank loan is secured by a fixed and floating charge over the company’s present and future assets. 

46

 
 
 
Notes to the Consolidated Financial Statements 

For the year ended 30 June 2023 

continued

19  Leases

Group

Right-of-use assets

Buildings

Group

Lease liabilities

Current 

Non-current

Group

Maturity analysis – contractual undiscounted cash flows

Less than one year

One to five years

More than five years

Group

Interest on lease liabilities

2023
£

2022
£

696,986

823,772

696,986

823,772

2023
£

2022
£

109,058

612,693

121,999

738,041

721,751

860,040

2023
£

2022
£

142,000

639,000

-

213,000

710,000

71,000

781,000

994,000

2023
£

39,212

2022
£

21,191

39,212

21,191

47

Aeorema Communications plc 
Notes to the Consolidated Financial Statements 

For the year ended 30 June 2023 

continued

20  Provisions

Group

At 1 July 2021

Charged to statement of comprehensive income

At 30 June 2022

Charged to statement of comprehensive income

At 30 June 2023

Group

Current 

Non-current

Leasehold 
dilapidations
£

25,020

14,480

39,500

9,000

48,500

Leasehold 
dilapidations
£

35,000

13,500

48,500

Total
£

25,020

14,480

39,500

9,000

48,500

Total
£

35,000

13,500

48,500

Leasehold dilapidations relate to the estimated cost of returning a leasehold property to its original state 
at the end of the lease in accordance with the lease terms. The main uncertainty relates to estimating the 
cost that will be incurred at the end of the lease.

48

 
Notes to the Consolidated Financial Statements 

For the year ended 30 June 2023 

continued

21  Share capital

Authorised

28,000,000 Ordinary shares of 12.5p each

3,500,000

3,500,000

2023
£

2022
£

Allotted, called up and fully paid

At 30 June 2021

At 30 June 2022

Shares issued during the year

At 30 June 2023

Number

9,238,000

9,238,000

300,000

Ordinary shares 
£

1,154,750

1,154,750

37,500

9,538,000  

1,192,250

Holders of these shares are entitled to dividends as declared from time to time and are entitled to one 
vote per share at general meetings of the company.

See note 24 for details of share options outstanding.

22  Directors’ emoluments

The remuneration of directors of the Company is set out below.

Salary, fees, 
bonuses and 
benefits in kind
2023
£

Salary, fees, 
bonuses and 
benefits in kind
2022
£

Pensions
2023
£

Pensions
2022
£

M Hale

S Haffner

R Owen

S Quah 

A Harvey

H Luffman

-

16,250

20,000

219,375

165,000

16,250

-

15,000

20,000

151,057

112,377

4,558

-

-

-

9,375

7,657

-

-

-

-

7,500

6,172

-

Total
2023
£

-

16,250

20,000

228,750

172,657

16,250

Total
2022
£

-

15,000

20,000

158,557

118,549

4,558

436,875

302,992

17,032

13,672

453,907

316,664

During the year M Hale waived his right to fees of £15,000 (2022: £15,000)

49

Aeorema Communications plc 
 
 
 
 
Notes to the Consolidated Financial Statements 

For the year ended 30 June 2023 

continued

Name

S Quah 

A Harvey

S Quah

A Harvey

S Quah

A Harvey

S Quah

A Harvey

The share options held by directors who served during the year are summarised below:

Grant date Number awarded

Exercise price

Earliest exercise 
date

Expiry date

22 August 2018

22 August 2018

29 April 2021

29 April 2021

29 April 2021

29 April 2021

29 April 2021

29 April 2021

300,000

300,000

100,000

100,000

100,000

100,000

100,000

100,000

29.00p

17 November 2020

22 August 2028

29.00p

17 November 2020

22 August 2028

31.00p

5 November 2023

29 April 2031

31.00p

5 November 2023

29 April 2031

50.00p

5 November 2023

29 April 2031

50.00p

5 November 2023

29 April 2031

70.00p

5 November 2023

29 April 2031

70.00p

5 November 2023

29 April 2031

Fees for S Haffner are charged by Harris & Trotter LLP, a firm in which he is a member (see note 25).

23  Employee information

The average monthly number of employees (including directors) employed by the Group during the  
year was:

 Number of employees

Administration and production

Group

Company

2023
Number 

2022
Number 

2023
Number

63

55

5

2022
Number

5

The aggregate payroll costs of these employees charged in the Statement of Comprehensive Income  
was as follows:

Group

2023
£

2022
£

3,759,340

2,827,204

429,412

129,228

64,419

294,872

63,910

56,895

Company

2023
£

52,500

-

-

-

2022
£

39,558

-

-

-

4,382,399

3,242,881

52,500

39,558

Employment costs

Wages and salaries

Social security costs

Pension costs

Share-based payments

50

 
Notes to the Consolidated Financial Statements 

For the year ended 30 June 2023 

continued

24  Share-based payments 

The Group operates an EMI share option scheme for key employees. Options are granted to key employees 
at an exercise price equal to the market price of the Company’s shares at the date of grant. Options are 
exercisable from the third anniversary of the date of grant and lapse if they remain unexercised at the 
tenth anniversary or upon cessation of employment. The following option arrangements exist over the 
Company’s shares:

Date of grant

Exercise price

From

Exercise period

Number of 
options 2023

Number of 
options 2022

To

25 April 2013

22 August 2018

14 June 2019

29 April 2021

29 April 2021

29 April 2021

23 May 2022

19 October 2022

16.5p

29.0p

26.0p

31.0p

50.0p

70.0p

60.0p

71.0p

25 April 2016

24 April 2023

17 November 2020

22 August 2028

14 June 2022

5 November 2023

5 November 2023

5 November 2023

23 May 2025

14 June 2029

29 April 2031

29 April 2031

29 April 2031

23 May 2032

19 October 2025

19 October 2032

-

600,000

120,000

200,000

200,000

200,000

100,000

110,000

300,000

600,000

120,000

200,000

200,000

200,000

150,000

-

1,530,000

1,770,000

Details of the number of share options and the weighted average exercise price outstanding during the 
year are as follows:

Number of 
options
2023

Weighted average 
exercise price
2023
£

Number of 
options
2022

Weighted average 
exercise price
2022
£

Outstanding at beginning of the year

Granted during the year

Cancelled during the year

Exercised during the year

Outstanding at end of the year

Exercisable at the end of the year

1,770,000

110,000

(50,000)

(300,000)

1,530,000

720,000

0.40

0.71

(0.60)

(0.17)

0.48

0.28

1,920,000

150,000

(300,000)

-

1,770,000

1,020,000

0.37

0.60

(0.50)

-

0.40

0.25

The exercise price of options outstanding at the year-end was £0.481 (2022: £0.404) and their weighted 
average contractual life was 6.8 years (2022: 6.5 years). 

51

Aeorema Communications plc 
Notes to the Consolidated Financial Statements 

For the year ended 30 June 2023 

continued

Equity-settled share-based payments are measured at fair value at the date of grant. The fair value as 
determined at the grant date of equity-settled share-based payments is expensed on a straight line basis 
over the vesting period, based on the Group’s estimate of shares that will eventually vest. The estimated 
fair value of the options is measured using an option pricing model. The inputs into the model are  
as follows: 

Grant date

Model used

Share price at grant date

Exercise price

Contractual life

Risk free rate

Expected volatility

Expected dividend rate

Fair value option

Grant date

Model used

Share price at grant date

Exercise price

Contractual life

Risk free rate

Expected volatility

Expected dividend rate

Fair value option

Grant date

Model used

Share price at grant date

Exercise price

Contractual life

Risk free rate

Expected volatility

Expected dividend rate

Fair value option

52

22 August 2018

Black-Scholes

29.0p

29.0p

10 years

0.75%

40.33%

0%

14.800p

14 June 2019

Black-Scholes

26.0p

26.0p

10 years

0.75%

40.33%

0%

12.894p

29 April 2021

Black-Scholes

30.5p

31.0p

10 years

0.84%

153.96%

0%

30.060p

Notes to the Consolidated Financial Statements 

For the year ended 30 June 2023 

Grant date

Model used

Share price at grant date

Exercise price

Contractual life

Risk free rate

Expected volatility

Expected dividend rate

Fair value option

Grant date

Model used

Share price at grant date

Exercise price

Contractual life

Risk free rate

Expected volatility

Expected dividend rate

Fair value option

continued

29 April 2021

Black-Scholes

30.5p

50.0p

10 years

0.84%

153.96%

0%

29.943p

29 April 2021

Black-Scholes

30.5p

70.0p

10 years

0.84%

153.96%

0%

29.845p

53

Aeorema Communications plcNotes to the Consolidated Financial Statements 

For the year ended 30 June 2023 

Grant date

Model used

Share price at grant date

Exercise price

Contractual life

Risk free rate

Expected volatility

Expected dividend rate

Fair value option

Grant date

Model used

Share price at grant date

Exercise price

Contractual life

Risk free rate

Expected volatility

Expected dividend rate

Fair value option

continued

23 May 2022

Black-Scholes

60.0p

60.0p

10 years

2.31%

175.63%

0%

59.707p

19 October 2022

Black-Scholes

71.0p

71.0p

10 years

3.87%

177.03%

0%

26.581p

The expected volatility is determined by calculating the historical volatility of the parent company’s 
share price. For the share options issued prior to the year ended 30 June 2021 the historical volatility of 
the parent company’s share price is calculated over the last three years. For share options issued after 1 
July 2021 the historical volatility is calculated over the last 10 years. The method used to determine the 
historical volatility of the parent company’s share price changed in the prior year as a consequence of 
the COVID-19 pandemic. The impact of the COVID-19 pandemic on the parent company’s share price was 
significant and not considered an appropriate measure of the parent company’s share price volatility. The 
extension of the period to 10 years was considered appropriate. The risk free rate is based on the yield 
from gilt strip government bonds with a similar life to the expected life of the options.

The Group recognised the following charges in the Statement of Comprehensive Income in respect of its 
share-based payment plans:

Share-based payment charge

2023
£

64,419

2022
£

56,895

54

Notes to the Consolidated Financial Statements 

For the year ended 30 June 2023 

continued

25  Related party transactions 

The Group has a related party relationship with its subsidiaries and its key management personnel 
(including directors). Details of transactions between the Company and its subsidiaries are as follows: 

Amounts owed by subsidiaries

Total amount owed by subsidiaries 

Amounts owed to subsidiaries

Total amount owed to subsidiaries 

Aeorema Limited

2023
£

2022
£

689,087

666,017

67,355

67,355

The company received dividends totalling £350,000 during the year (2022: £125,000) from its subsidiary, 
Aeorema Limited. The company transferred a VAT receivable of £33,245 (2022: £17,424) tom Aeorema 
Limited due to being part of a common VAT group.

Aeorema Limited transferred a net amount of expenses to Aeorema Communications plc during the year 
of £36,250 (2022: £24,558).

Aeorema Limited paid expenses totalling £237,135 (2022: £114,052) on behalf of Aeorema 
Communications plc during the year.

During the year, Aeorema Limited made a net transfer of cash of £186,800 to Aeorema Communications 
plc (2022: £10,000).

Cheerful Twentyfirst, Inc.

The company received dividends totalling £150,000 during the year (2022: £125,000) from its subsidiary, 
Cheerful Twentyfirst, Inc.

Eventful Limited

The company received dividends totalling £100,000 during the year (2022: £25,000) from its subsidiary, 
Eventful Limited.

Compensation of key management

The compensation of key management (including directors) of the Group is as follows: 

Short-term employee benefits

Post-employment benefits

2023
£

442,158

17,032

2022
£

302,991

13,672

459,190

316,663

55

Aeorema Communications plc 
Notes to the Consolidated Financial Statements 

For the year ended 30 June 2023 

continued

The share options held by directors of the Company are disclosed in note 23. During the year, a charge 
of £49,905 (2022: £49,905) was recognised in the Consolidated Statement of Comprehensive Income in 
respect of these share options.

During the year S Quah received an interest-free loan of £40,000 (2022: £nil). At the year end, £10,000 (2022: 
£10,000) was outstanding.

Harris and Trotter LLP is a firm in which S Haffner is a member. The amounts charged to the Group for 
professional services are as follows: 

Harris and Trotter LLP – charged during the year

Aeorema Communications plc 

Aeorema Limited

2023
£

16,250

11,450

2022
£

15,000

9,650

27,700

24,650

At the year end, the Group had an outstanding trade payable balance to Harris and Trotter LLP of  
£5,000 (2022: £5,630).

26  Cash flows

Group

2023
£

2022
£

1,045,960

843,564

109,764

126,786

2,500

9,141

64,419

(215)

39,212

(119,455)

56,036

82,361

2,500

4,646

56,895

(241)

21,191

42,138

1,278,112

1,109,090

931,716

1,557,234

(372,487)

(1,700,972)

(380,753)

(43,657)

1,456,588

921,695

Cash flows from operating activities

Profit / (loss) before taxation

Depreciation of property, plant and equipment

Depreciation of right-of-use assets

Amortisation of intangible fixed assets

Loss on disposal of fixed assets

Share-based payment expense

Finance income

Interest on lease liabilities

Exchange rate differences on translation

Increase in trade and other payables

Decrease in trade and other receivables

Taxation paid

Cash generated / (used) from operating activities

56

 
 
Notes to the Consolidated Financial Statements 

For the year ended 30 June 2023 

continued

27  Financial instruments 

Financial instruments recognised in the consolidated statement of financial position

All financial instruments are recognised initially at their transaction cost and subsequently measured  
at amortised cost.

Financial Assets

Trade and other receivables

Cash and cash equivalents

Investments in subsidiaries

Total

Financial Liabilities

Trade and other payables

Accruals

Total

Group

2023
£

2022
£

Company

2023
£

2022
£

3,170,326

2,933,659

2,444,100

1,714,417

589,087

135,548

666,017

1,532

-

-

1,293,567

1,229,148

5,614,426

4,648,076

2,018,202

1,896,697

1,819,744

1,115,852

1,328,001

732,640

88,959

17,000

122,766

20,955

3,147,745

1,848,492

105,959

143,721

The Group is exposed to risks that arise from its use of financial instruments. There have been no 
significant changes in the Group’s exposure to financial instrument risk, its objectives, policies and 
processes for managing those from previous periods. The principal financial instruments used by the 
Group, from which financial instrument risk arises, are trade receivables, cash and cash equivalents and 
trade and other payables. 

Credit risk

Credit risk arises principally from the Group’s trade receivables. It is the risk that the counterparty fails to 
discharge its obligation in respect of the instrument. The maximum exposure to credit risk at 30 June 2023 
was £1,649,905 (2022: £1,980,121). Trade receivables are managed by policies concerning the credit offered 
to customers and the regular monitoring of amounts outstanding for both time and credit limits. The 
credit risk associated with trade receivables is minimal as invoices are based on contractual agreements 
with long-standing customers. Credit losses historically incurred by the Group has consequently  
been immaterial.

Liquidity risk

Liquidity risk arises from the Group’s management of working capital. It is the risk that the Group will 
encounter difficulty in meeting its financial obligations as they fall due. The Group’s policy is to meet its 
liabilities when they fall due. The Group monitors cash flow on a regular basis. At the year end, the Group 
has sufficient liquid resources to meets its obligations of £3,147,899 (2022: £2,327,501).

Market risk

Market risk arises from the Group’s use of interest bearing financial instruments. It is the risk that the 
fair value of future cash flows of a financial instrument will fluctuate. At the year end, the cash and cash 
equivalents of the Group net of bank overdrafts was £2,444,100 (2022: £1,714,417). The Group ensures that 
its cash deposits earn interest at a reasonable rate. 

57

Aeorema Communications plc 
Notes to the Consolidated Financial Statements 

For the year ended 30 June 2023 

continued

Capital risk

The Group’s objectives when managing capital are to safeguard the Group’s ability to continue as a 
going concern while maximising the return to stakeholders. The capital structure of the Group consists of 
equity attributable to equity holders of the parent, comprising issued share capital, reserves and retained 
earnings as disclosed in the Consolidated Statement of Changes in Equity. At the year end, total equity was 
£2,814,356 (2022: £2,253,564).

28  Pension costs defined contribution 

The Group makes pre-defined contributions to employees’ personal pension plans. Contributions payable 
by the Group for the year were £129,228 (2022: £63,910). At the end of the reporting period £17,475 (2022: 
£12,021) of contributions were due in respect of the period. 

29  Dividends

In respect of the current year, the directors propose that a final dividend of 3 pence per share (2022: 2 
pence) be paid to shareholders on 19 January 2024. The dividends are subject to approval by shareholders 
at the Annual General Meeting and have not been included as liabilities in these consolidated financial 
statements. The proposed dividends are payable to all shareholders on the Register of Members on 22 
December 2023. The total estimated dividend to be paid is £286,140. The payment of this dividend will not 
have any tax consequences for the Group. 

30  Contingent liability

Company

The Company is a member of a group VAT registration with all other companies in the Aeorema 
Communications group and, under the terms of the registration, is jointly and severally liable for the VAT 
payable by all members of the group. At 30 June 2023 the Company had no potential liability under the 
terms of the registration.

58

 
 
 
Company Information

Directors

M Hale    

S Haffner

R Owen

(Non-Executive Chairman)

(Non-Executive Director)

(Non-Executive Director)

H Luffman

(Non-Executive Director)

Secretary

Company number

Registered office

Financial advisers

Nominated adviser 
and broker

Auditors

Solicitors

Bankers

Registrar

(Chief Executive Officer)

(Managing Director)

S Quah

A Harvey

S Haffner

04314540

101 New Cavendish Street 
1st Floor South London 
W1W 6XH

Harris & Trotter LLP 
101 New Cavendish Street 
1st Floor South London 
W1W 6XH

Allenby Capital Limited 
5 St. Helens Place 
London 
EC3A 6AB

Hazlewoods LLP 
Staverton Court 
Staverton 
GL50 0UX

Howard Kennedy LLP 
No. 1 London Bridge 
London 
SE1 9BG

Barclays Bank plc 
P O Box 32106 
London 
NW1 2ZH

Link Asset Services 
The Registry 
34 Beckenham Road 
Beckenham, Kent 
BR3 4TU

59

Aeorema Communications plcDirector Profiles

Mike Hale
Non-Executive Chairman

Mike Hale has spent most of his career in the marketing and 
advertising sectors. His roles have included Chairman and CEO 
of Young and Rubicam Australia, Chairman and CEO of FCB 
Australia and Board Director of Saatchi and Saatchi UK. He also 
established his own eponymous agency which he built into one 
of Australia’s leading independent agencies and which he sold. 
He has also been involved with business and strategic planning 
for major Australian and international companies including 
British Airways, Unilever, Epson, Toshiba, NRMA and BMW. His 
extensive marketing and advertising experience with blue-
chip companies, both in the UK and Australia, will be highly 
beneficial to the Company’s plans for growth and expansion.

Stephen Haffner
Non-Executive Director

Steve Haffner has 35 years’ accounting experience having 
qualified as a chartered accountant in 1989. He has spent 
over 30 years at Harris and Trotter LLP, during which time he 
became Head of the Audit Department. He was appointed as 
Partner to the firm in 1994. Steve joined Aeorema as Company 
Secretary in 2014 and as a Director in 2015. He is a Fellow of 
The Institute of Chartered Accountants in England and Wales.

Richard Owen
Non-Executive Director

Richard was formerly Executive Chairman of AIM listed Insig Ai 
(INSG) Plc and an Executive Director of its subsidiary Pantheon 
Leisure Plc. Richard has extensive involvement and experience 
in corporate and strategic planning, acquisitions and finance. 
Richard holds various other private company directorships.

60

Hannah Luffman
Non-Executive Director

Hannah has 15 years of experience in marketing and 
commercial strategy across both global brands and fast-
growing, challenger agencies. Hannah is Director of Global 
Marketing for a large cloud data firm, headquartered 
in North America. Hannah’s extensive experience in 
marketing and events and development into new 
markets will be highly beneficial to the company’s 
ambitious growth plans, as well providing research 
and insights to the corporate marketing landscape.

Steve Quah
Chief Executive Officer

Steve Quah is a founder and Chief Executive Director at 
Cheerful Twentyfirst and oversees the management of all 
events. With extensive expertise in both theatrical and digital 
brand experiences, Steve is the driving force behind the 
company’s strong creative service ethos. Steve brings over 
thirty years of unique insight, innovation and experience to 
the company and continues to focus the team on delivering 
game changing events for all clients. With a passion for 
creating award winning brand experiences, Steve has 
produced over 400 corporate productions and numerous 
live events for some of the world’s largest brands including 
Vodafone, Google, KPMG, Clifford Chance, LG, Disney, BBC, 
News UK, Stagwell and Microsoft to name but a few.

Andrew Harvey
Managing Director

Andrew Harvey is the Managing Director and has over twenty 
five years’ experience producing events, branded content 
and interactive projects. Andrew joined Cheerful Twentyfirst 
in 1999 and helped significantly grow the branded content 
division winning numerous awards. Andrew has worked 
at many levels within the company including Account 
Manager, Head of Moving Image, Senior Event Producer 
and Director of Operations. Andrew has delivered award 
winning projects for global brands including HSBC, Nokia, 
McKinsey & Company, Mars Wrigley, White & Case, GE 
Alstom, Oliver Wyman, PubMatic and Babcock. Andrew 
currently oversees all aspects of the agency’s operations.

61

Aeorema Communications plcNotice of Annual General Meeting

Aeorema Communications plc (Incorporated and registered in England and Wales with company number 4314540)

7.  That, subject to the passing of Resolution 6 set out 

above, the Directors be empowered pursuant to section 
570 of the Act to allot equity securities (within the 
meaning of section 560 of the Act) for cash pursuant to 
the authority conferred on them by Resolution 6 above, 
as if section 561(1) of the Act did not apply to such 
allotment provided this power shall be limited to:

(i) 

the allotment of equity securities in connection 
with a rights issue, open offer or other offer of 
equity securities open for acceptance for a period 
fixed by the Directors to holders of equity securities 
on the register on a fixed record date where the 
equity securities respectively attributable to the 
interests of such holders are proportionate (as 
nearly as may be practicable) to their respective 
holdings of such equity securities or in accordance 
with the rights attached thereto (but subject to 
such exclusions or other arrangements as the 
Directors may deem necessary or expedient in 
relation to treasury shares, fractional entitlements 
or legal or practical problems under the laws of, or 
the requirements of any recognised body or stock 
exchange in, any territory or by virtue of shares 
being represented by depositary receipts or any 
other matter); and

(ii)  the allotment to any person or persons (otherwise 

than pursuant to sub-paragraph (i) of this 
Resolution above) of equity securities up to an 
aggregate nominal amount of £119,225,

provided that the power given by this Resolution shall 
expire at the end of the next annual general meeting of 
the Company to be held after the date of the passing 
of this Resolution or, if earlier, fifteen months from the 
date of the passing of this Resolution, save that the 
Directors shall be entitled to make offers or agreements 
before the expiry of such power which would or might 
require equity securities to be allotted after such 
expiry and the Directors shall be entitled to allot equity 
securities pursuant to any such offers or agreements as 
if the power conferred hereby had not expired.

NOTICE IS HEREBY GIVEN that the Annual General 
Meeting of Aeorema Communications plc will be held at the 
offices of Aeorema Communications plc, 87 New Cavendish 
Street, London W1W 6XD on 14 December 2023 at 09.00 a.m. 
for the transaction of the following business: 

As Ordinary Business to consider and, if thought fit, 
pass the following resolutions which will be proposed as 
Ordinary Resolutions: 

1.  To receive and adopt the report of the directors of the 
Company and the audited accounts for the Company 
for the year ended 30 June 2023.

2.  To re-appoint Steven Quah as a Director of the 

Company, who retires in accordance with Article 22 of 
the Company’s Articles of Association. 

3.  To re-appoint Richard Owen as a Director of the 

Company, who retires in accordance with Article 22 of 
the Company’s Articles of Association. 

4.  To re-appoint Hazlewoods LLP as auditors of the 

Company and to authorise the Directors to fix their 
remuneration.

5.  To declare a final dividend on the ordinary shares of 

12.5 pence each in the capital of the Company for the 
year ended 30 June 2023 of 3 pence per ordinary share

As Special Business to consider and, if thought fit, pass the 
following resolutions of which Resolution 6 will be proposed 
as an Ordinary Resolution and Resolutions 7 and 8 will be 
proposed as Special Resolutions:

6.  That the directors of the Company (the “Directors”) be 
generally and unconditionally authorised pursuant to 
and in accordance with section 551 of the Companies 
Act 2006 (the “Act”) to exercise all the powers of 
the Company to allot shares in the Company and/
or to grant rights to subscribe for, or to convert any 
security into, shares in the Company (“Rights”) up to a 
maximum nominal amount of £397,416.625, provided 
that this authority shall expire at the end of the next 
annual general meeting of the Company to be held 
after the date of the passing of this Resolution or, if 
earlier, fifteen months from the date of the passing of 
this Resolution save that the Company may prior to 
the expiry of such period make any offer or agreement 
which would or might require shares to be allotted or 
Rights to be granted after such expiry and the Directors 
shall be entitled to allot shares in the Company and to 
grant Rights pursuant to any such offer or agreement as 
if this authority had not expired.

62

Notice of Annual General Meeting 

continued

Aeorema Communications plc (Incorporated and registered in England and Wales with company number 4314540)

8.  That the Company be and is hereby generally and 

unconditionally authorised in accordance with Section 
701 of the Act to make market purchases (within the 
meaning of Section 693(4) of the Act) on the AIM Market 
of the London Stock Exchange plc of ordinary shares 
of 12.5 pence each in the capital of the Company 
(“Ordinary Shares”) provided that: 

(i) 

the maximum number of Ordinary Shares  
hereby authorised to be purchased is 953,800 
Ordinary Shares;

(ii)  the minimum price (exclusive of expenses) which 
may be paid for an Ordinary Share is 1 pence; 

(iii)  the maximum price (exclusive of expenses) 

which shall be paid for an Ordinary Share shall 
be an amount equal to 105 per cent. of the 
average middle market quotations taken from 
the AIM Appendix to the Daily Official List of the 
London Stock Exchange for the five business days 
immediately preceding the day on which the 
Ordinary Share is contracted to be purchased; 

(iv)  unless renewed the authority hereby conferred 

shall expire on the earlier of the Company’s Annual 
General Meeting in 2024 or eighteen months 
from the passing of this Resolution unless such 
authority is renewed, varied or revoked prior to 
such time; and 

(v)  the Company may make a contract or contracts 
to purchase Ordinary Shares under the authority 
hereby conferred prior to the expiry of such 
authority which will or may be executed wholly or 
partly after the expiry of such authority and may 
make a purchase of Ordinary Shares in pursuance 
of any such contract or contracts.

By order of the Board

Stephen Haffner  
Company Secretary 
Registered Office: 
101 New Cavendish Street 
London W1W 6XH 

Dated: 13 November 2023 

63

Aeorema Communications plcNotes

(1)  A member entitled to attend and vote at the above-

mentioned annual general meeting (the “Meeting”) is 
entitled to appoint a proxy or proxies to exercise any or 
all of his rights to attend, speak and vote at the Meeting 
instead of him.  All members are entitled to attend and 
vote at the Meeting, whether or not they have returned 
a form of proxy. 

(2)  Please note that a hard copy form of proxy is not 

included with this notice.  

You can vote either:

◆  by logging on to www.signalshares.com and 

following the instructions;

◆ 

you may request a hard copy form of proxy directly 
from the registrars, Link Group, on Tel: 0371 664 
0300 Calls are charged at the standard geographic 
rate and will vary by provider. Calls outside the 
United Kingdom will be charged at the applicable 
international rate. We are open between 09:00 - 
17:30, Monday to Friday excluding public holidays 
in England and Wales.

◆ 

in the case of CREST members, by utilising the 
CREST electronic proxy appointment service in 
accordance with the procedures set out below.

The instrument appointing a proxy must reach the 
Company’s registrars, Link Group, PXS 1, Central 
Square, 29 Wellington Street, Leeds, LS1 4DL not less 
than 48 hours before the time of holding of the Meeting 
or adjourned meeting (excluding any part of a day that 
is not a working day).

(3)  CREST members who wish to appoint a proxy 
or proxies through the CREST electronic proxy 
appointment service may do so for the Meeting 
(and any adjournment of the Meeting) by using the 
procedures described in the CREST Manual (available 
from www.euroclear.com). CREST Personal Members 
or other CREST sponsored members, and those CREST 
members who have appointed a service provider(s), 
should refer to their CREST sponsor or voting service 
provider(s), who will be able to take the appropriate 
action on their behalf. 

In order for a proxy appointment or instruction made 
by means of CREST to be valid, the appropriate 
CREST message (a ‘CREST Proxy Instruction’) must be 
properly authenticated in accordance with Euroclear 
UK & International Limited (“Euroclear”) specifications 
and must contain the information required for such 
instructions, as described in the CREST Manual. The 
message must be transmitted so as to be received by 
the issuer’s agent (ID RA10) (not less than 48 hours 
before the time of the Meeting or adjourned meeting 

64

(excluding any part of a day that is not a working day). 
For this purpose, the time of receipt will be taken 
to mean the time (as determined by the timestamp 
applied to the message by the CREST application host) 
from which the issuer’s agent is able to retrieve the 
message by enquiry to CREST in the manner prescribed 
by CREST. After this time, any change of instructions 
to proxies appointed through CREST should be 
communicated to the appointee through other means. 

CREST members and, where applicable, their CREST 
sponsors or voting service providers should note that 
Euroclear  does not make available special procedures 
in CREST for any particular message. Normal system 
timings and limitations will, therefore, apply in relation 
to the input of CREST Proxy Instructions. It is the 
responsibility of the CREST member concerned to take 
(or, if the CREST member is a CREST personal member, 
or sponsored member, or has appointed a voting 
service provider(s), to procure that his CREST sponsor 
or voting service provider(s) take(s)) such action as shall 
be necessary to ensure that a message is transmitted 
by means of the CREST system by any particular 
time. In this connection, CREST members and, where 
applicable, their CREST sponsors or voting system 
providers are referred, in particular, to those sections 
of the CREST Manual concerning practical limitations 
of the CREST system and timings. The Company 
may treat as invalid a CREST Proxy Instruction in the 
circumstances set out in Regulation 35(5)(a) of the 
Uncertificated Securities Regulations 2001.

(4)  Unless otherwise indicated on the Form of Proxy, 

CREST voting or any other electronic voting channel 
instruction, the proxy will vote as they think fit or, at 
their discretion, withhold from voting.

(5)  Pursuant to Regulation 41 of The Uncertificated 

Securities Regulations 2001, the Company specifies that 
only those members of the Company on the register 
48 hours before the time set for the Meeting shall be 
entitled to attend or vote at the Meeting in respect of 
the number of shares registered in their name at the 
time. Changes to the register of members after that 
time will be disregarded in determining the rights of 
any person to attend or vote at the Meeting.

(6)  A copy of the register of Directors’ interests in shares 
in the Company and copies of the Directors’ service 
contracts of more than one year’s duration will be 
available for inspection at the registered office of the 
Company during office hours only on any weekday 
(excluding Saturdays, Sundays and public holidays) 
from the date of this notice until the date of the Meeting 
and at the place of the Meeting for at least 15 minutes 
prior to and during the Meeting.

 
Explanatory Notes to the 
Notice of Annual General Meeting

This year, eight Resolutions are proposed at the Annual 
General Meeting and the purpose of each of the Resolutions 
is as follows:

Ordinary Business

Resolution 1: The Accounts and Reports

The directors of the Company (the “Directors”) will present 
their report and the audited financial statements for  
year ended 30 June 2023, together with the auditors’  
report thereon.

Resolutions 2 and 3: Re-election of retiring directors

The existing articles of association of the Company (the 
“Articles”) require that a proportion of the Directors are to 
retire at each Annual General Meeting. Accordingly Steven 
Quah and Richard Owen are therefore retiring and offering 
themselves for re-appointment. 

Resolution 4: Appointment of Auditors

The Company is required to appoint auditors at each 
Annual General Meeting at which accounts are laid before 
shareholders, to hold office until the next such meeting. 
This Resolution proposes that Hazlewoods LLP be re-
appointed as auditors for the current year and to authorise 
the Directors to fix their remuneration.

Resolution 5: Approval of Declaration of Dividend

The Board is proposing a dividend of 3 pence per share, 
subject to shareholder approval at the AGM, to be paid 
on 19 January 2024 to shareholders on the register on 22 
December 2023. The ex-dividend date for the final dividend 
will be 21 December 2023.

Special Business

Resolution 6: Directors’ power to allot securities

Section 549 of the Companies Act 2006 (the “Act”) stipulates 
that the Directors cannot allot shares or rights to subscribe 
for shares in the Company (other than the shares allotted in 
accordance with an employee share scheme) unless they 
are authorised to do so by the shareholders in a general 
meeting. The Directors’ general authority to allot shares 
was granted at the annual general meeting held in 2022 
and is due to expire at the conclusion of the Annual General 
Meeting in 2023. Resolution 6 seeks a new general authority 
from shareholders for the Directors to allot ordinary shares 
up to an aggregate nominal value of £397,416.625 (being 
3,179,333 ordinary shares), representing approximately 33.3 
per cent of the nominal value of the issued ordinary share 
capital of the Company as at the date of the notice. The 
Directors do not have any present intention of exercising 
this authority, but they consider it desirable that the 
specified amount of ordinary shares be available for issue 
so that they can more readily take advantage of possible 
opportunities. Unless renewed, revoked, varied or extended, 
this authority will expire at the earlier of the date which  
is 15 months from the passing of this resolution  
and the conclusion of the next Annual General Meeting  
of the Company.

65

Aeorema Communications plcExplanatory Notes to the
Notice of Annual General Meeting 

continued

Resolution 7: Disapplication of pre-emption rights

Resolution 8 – Share buybacks

If the Directors wish to allot any shares for cash in 
accordance with the authority proposed in Resolution 6, 
the Act requires that new shares must generally be offered 
first to shareholders in proportion to their existing holdings. 
These are the pre-emption rights of shareholders. In certain 
circumstances, it may be in the interests of the Company 
for the Directors to be able to allot some shares for cash 
without having to offer them first to existing shareholders.

In line with common practice, Resolution 7 therefore seeks 
approval for an authority to empower the Directors to allot 
shares for cash other than in accordance with the statutory 
pre-emption rights, in connection with a rights issue and 
other pre-emptive offers and otherwise up to a maximum 
nominal amount of £119,225 (being 953,800 ordinary 
shares) representing approximately 10 per cent  
of the nominal value of the issued ordinary share capital  
of the Company.

In addition, there are legal, regulatory and practical reasons 
why it may not always be possible to issue new shares 
under a rights issue to some shareholders, particularly those 
resident outside the UK. To cater for this, this Resolution 
also permits the Directors to make appropriate exclusions 
or arrangements to deal with such difficulties.

Unless renewed, revoked, varied or extended, this authority 
will expire at the earlier of the date which is 15 months from 
the passing of this resolution and the conclusion of the next 
Annual General Meeting of the Company.

This resolution is to renew the authority for the Directors to 
purchase the Company’s own ordinary shares under certain 
stringent conditions. This resolution specifies the maximum 
number of ordinary shares which may be acquired (being 
953,800 ordinary shares which are approximately 10 per 
cent of the Company’s issued ordinary share capital as 
at 13 November 2023) and the maximum and minimum 
prices at which shares may be bought. The Directors do 
not have any present intention of using the authority which 
will be used only when the Directors consider that it would 
be in the best interests of the shareholders generally and 
the effect would be to enhance earnings per share. Shares 
purchased will be cancelled or held as treasury shares as 
defined in section 724(5) of the Act.

At 13 November 2023, no treasury shares were held by  
the Company.

Recommendation

The Directors believe that the proposals in Resolutions 
1 to 8 are in the best interests of the Company and its 
shareholders as a whole. Accordingly, the Directors 
recommend that shareholders vote in favour of each 
Resolution as they intend to do in respect of their own 
beneficial shareholdings.

66

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