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American Eagle Outfitters

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FY2013 Annual Report · American Eagle Outfitters
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CONSOLIDATED DIRECTORS’ REPORT
AND FINANCIAL STATEMENTS
FOR THE YEAR ENDED 30TH JUNE 2013

In ancient Greek drama, an apparently insoluble crisis was often
solved by the intervention of the gods who magically descended
onto the stage from the skies above.

The elaborate crane mechanisms that enabled this impressive
effect were known as aeorema. 

Aeorema Communications Plc, Moray House, 23-31 Great Titchfield Street, London, W1W 7PA

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Contents

Overview

Chairman’s statement

Directors’ report

Independent auditors’ report

Consolidated statement of comprehensive income

Statement of financial position

Statement of changes in equity

Statement of cash flows

Notes to the consolidated financial statements

Notice of Annual General Meeting

Company information

2

3

4-8

9-10

11

12

13

14

15-38

39-41

42

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Aeorema Communications plc

Aeorema Communications plc, the AIM-traded corporate communications and events specialist, announces its results
for the year ended 30 June 2013. 

Overview

(cid:129) Return to profitability with pre-tax profits from continuing operations of £358,864 (2012: loss of £36,272)  

(cid:129) 41% increase in revenues from continuing operations to £3,992,751 (2012: £2,837,345)

(cid:129) Healthy cash position of £1,581,790 (2012: £756,642)

(cid:129) Successful office move and integration of video and events divisions 

(cid:129) Strengthened team and board

(cid:129) Recommending maiden dividend

2
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Chairman’s Statement

Aeorema has had a busy year which has seen it increase sales and return to profitability.  This strong financial performance
is a reflection of the confidence in our core offering and subsequent strengthened position as a provider of screen media
and events that bring new ideas, innovation and products vividly to life.  

We  continue  to  work  closely  with  leading  international  companies  operating  primarily  in  the  professional  and  financial
services, telecommunications and technology sectors.  Work undertaken during the year includes films and strategic advice
on two events run by a professional services firm, events at the Cannes Lions for a global software company and a series of
films for a leading management consultant for its new graduate recruitment microsite.  

A key change and benefit to the organisation during the year was our office move.  This has seen our events and video
companies working closer than ever, now being together on a single open-plan floor.  Not only does this help us to deliver an
even better service to our clients, but it also makes it a more conducive workplace for our employees.  

As you all know, we pride ourselves on our exceptional team and have strengthened it during the year.  We have continued
to win awards for the work we do for our clients both in events and film.  To enhance this even further, during the year we
have invested in new technologies, including an upgrade to our media storage and new presentation software.  This should
allow us to create a better offering to our events clients.

The results for the year show a profit before taxation from continuing operations of £358,864 (2012: loss of £36,272) on an
increased revenue of £3,992,751 (2012: £2,837,345) helped considerably by the thriving events business.  We achieved
significant cost saving through the office move - £150,000 per year and nominal associated dilapidations.  We remain cash
positive with reserves of £1,581,790 (2012: £756,642). 

In light of the excellent progress and significant growth potential, the Board is proposing an enhanced maiden dividend of
1.5 pence per share.  This will be paid on 29 November 2013 to shareholders on the register on 25 October 2013.  The Ex
Dividend date is 23 October 2013.  The total dividend amounts to £120,563.  Going forward the Board will consider a more
normalised dividend level.   

In summary, our focus and confidence in our core offering have created a stronger business closely aligned with our clients’
requirements. We believe that having reduced overheads  and added new clients that Aeorema is positioned well for future
growth but that we are reliant on the decisions of our clients to our creative proposals.  The proposed payment of a maiden
dividend demonstrates our confidence in Aeorema’s strategic direction.  

I would like to take this opportunity to thank both our shareholders for their support and our dedicated and talented creative
team for their hard work over the period.  

M Hale
Chairman

7 October 2013

3
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Directors’ Report

The  directors  present  their  annual  report  and  financial  statements  for  the  year  ended  30  June  2013.  The  financial
statements are for Aeorema Communications plc (“the Company”) and its subsidiaries (together, “the Group”).

Principal activities
Aeorema is a multidisciplinary creative consultancy that specialises in devising and delivering corporate communication
solutions. 

Business review 
The  results  for  the  year  show  a  profit  before  taxation  from  continuing  operations  of  £358,864  (2012:  loss  from
continuing  operations  of  £36,272).  It  is  proposed  that  the  retained  profit  after  taxation  of  £263,501  (2012:  loss  of
£85,183) is transferred to the Group's reserves. 

Revenue  for  the  year  from  continuing  operations  was  £3,992,751  (2012:  £2,837,345).  The  gross  profit  margin
remained  consistent  at  29%  (2012:  28%)  and  gross  profit  from  continuing  operations  was  £1,167,261  (2012:
£795,011). 

The board recommends an enhanced maiden dividend for the financial year ended 30 June 2013 of 1.5 pence per
ordinary  share  to  be  paid  on  29  November  2013  to  all  shareholders  on  the  register  at  the  close  of  business  on  25
October 2013, subject to shareholders’ approval on 25 November 2013 (2012: no dividends).

Key Financial Highlights

Year

Continuing operations
Revenue

2013
£

2012
£

2011
£

2010
£

3,992,751

2,837,345

2,147,844

1,809,757

Profit / (loss) before taxation, impairment losses 
and write off of development costs

358,864

41,399

(90,336)

1,144

Further information can be found within the Chairman's statement on page 3.

Capital Expenditure 
Total capital expenditure, including expenditure on intangible assets, was £51,335 compared with £13,653 last year. 

Cashflows 
Net cash inflow from operating activities was £847,834 compared with a net cash inflow of £263,309 for the year ended
30 June 2012. Total cashflow, representing operating cashflow after taxation, interest, capital expenditure and financing
activities, increased by £825,148 compared with an increase of £228,227 last year.

Employees 
Our  priority  is  to  attract  and  retain  talented  employees  and  to  harness  their  creativity  to  drive  growth  through
development and delivery of services that bring value to our customers' business operations. 

We continue to focus on ensuring that the performance of staff is measured against clear, business focused objectives
and behavioural criteria through continual appraisals. 

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Directors’ Report continued

For the year ended 30 June 2013

Reward 

The  Group  benchmarks  employee  salaries  against  the  market  and  reviews  salaries  annually  to  ensure  that  we  are
paying at a level to attract and retain high-quality employees. 

Key employees are offered access to a share option scheme:  further details of which are provided in note 22 to the
financial statements. 

Equal Opportunities
We  are  committed  to  ensuring  equal  opportunities  for  our  staff.  We  have  introduced  training  which  covers  equal
opportunities legislation and best practice. Our policy in respect of employment of disabled persons is the same as that
relating  to  all  other  employees  in  matters  of  training,  career  development  and  promotion.  Where  employees  become
disabled during the course of their employment, we make every effort to make reasonable adjustments to their working
environment to enable their continued employment. 

Safety, Health and Environment 
The commitment and participation of all employees is vital to efficient and effective occupational risk control. In order to
meet our responsibility to protect the environment, staff and the business, the Group continues to focus on maintaining
a risk aware culture. 

We  believe  the  Group  maintains  a  low  environmental  impact.  We  therefore  continue  to  work  on  the  potential
environmental impacts of energy consumption, waste and travel.  

Trade payables payment policy 
The Company's and the Group's current policy concerning the payment of trade payables is to:- 

– settle the terms of payment with suppliers when agreeing the terms of each transaction; 

– ensure that suppliers are made aware of the terms of payment by inclusion of the relevant terms in contracts; and 

– pay in accordance with the Company's contractual and other legal obligations.

On average, trade payables at the year end represented 89 (2012: 76) days purchases. 

Directors' Policies for Managing Principal Risks
There is an ongoing process for identifying, evaluating and managing the significant risks faced by the business.  Risk
reviews are undertaken regularly by the respective business areas throughout the year to identify and assess the key
risks associated with the achievement of our business objective.  

Details of the financial risks faced by the Group and its policies for managing these are given in note 26.  Details of
other risks and uncertainties faced by the Group are included in the Chairman’s Statement on page 3.

Financial instruments 
Details of financial instruments are given in note 26 to the accounts. 

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Directors’ Report continued

For the year ended 30 June 2013

Directors 
The following directors have held office since 1 July 2012: 

P Litten 

R Owen

S Garbutta 

M Hale

G Fitzpatrick

S Quah 

(Appointed 15 April 2013)

In accordance with regulation 122 of the Company's Articles of Association, one third of the directors retire by rotation,
or if their number is not three, or a multiple of three, the nearest to but not exceeding one third, and, being eligible, offer
themselves for re-election. 

Non-current assets
The  significant  changes  in  non-current  assets  during  the  year  are  explained  in  notes  11,  12  and  13  to  the  financial
statements.      As  pioneers  in  visual  technologies,  the  Group  has  utilised  its  resources  to  develop  unique  and  highly
innovative communications products. 

Shareholdings 
At 30 September 2013, the directors were aware that the following were the beneficial owners of 3% or more of the
Company's issued share capital:

Number of shares

Percentages held

P Litten

M Hale

R Hodgson

Reverse Take-Over Investments Plc

B Smith

N J Newman

3,362,500

1,650,000

463,606

300,000

300,000

275,000

41.8

20.5

5.7

3.7

3.7

3.4

R Owen is a director and has an interest in Reverse Take-Over Investments Plc through its parent company Westside
Acquisitions Plc. As civil partner of P Litten, G Fitzpatrick has a beneficial interest in 3,362,500 ordinary shares. N J
Newman  holds  his  shares  on  behalf  of  Harris  &  Trotter  LLP.  As  a  partner  in  Harris  &  Trotter  LLP,  S  Garbutta  has  an
indirect holding in these shares.

Corporate governance 
Although not required to do so, the Company seeks within the practical confines of being a small company to act in
compliance with the principles of good governance and the code of best practice (the "Combined Code") appended to
the Listing Rules of the Financial Services Authority.

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Directors’ Report continued

For the year ended 30 June 2013

The Board 
The aim of the Board is to function at the head of the Company's management structures, leading and controlling its
activities and setting a strategy for enhancing shareholder value. The Board currently consists of two executive directors
and  three  non-executive  directors.  The  Company  does  not  have  a  Nomination  Committee  as  such;  the  Board
collectively undertakes the functions of such a committee. 

Internal control 
The Board has overall responsibility for ensuring that the Group maintains systems and internal financial controls that
provide them with reasonable assurance regarding the financial information both for use within the business and for
external publication and that the assets are safeguarded. 

Audit Committee 
There is an Audit Committee consisting of the Chairman, for the time being, and a non-executive director. The terms of
reference  of  the  Audit  Committee  are  to  assist  the  Board  in  the  discharge  of  its  responsibilities  for  corporate
governance, financial reporting and internal control. Its duties include maintaining an appropriate relationship with the
Company's auditors, keeping under review the scope and the results of the audit and its effectiveness. 

Remuneration Committee 
The  Remuneration  Committee  consists  of  two  Non-Executive  Directors,  Stephen  Garbutta  and  Michael  Hale,  and  a
meeting  will  be  held  in  no  less  than  once  a  year.  The  Remuneration  Committee  is  responsible  for  reviewing  the
performance of the executives of the Company and for setting the scale and structure of their remuneration, paying due
regard to the interests of shareholders as a whole and the performance of the Company.

Going concern 
After making appropriate enquiries, the directors have a reasonable expectation that the Group and the Company have
adequate  resources  to  continue  in  operational  existence  for  the  foreseeable  future.  For  this  reason,  they  continue  to
adopt the going concern basis in preparing the Group's financial statements.  

Statement of disclosure to auditor 
So far as the directors are aware, there is no relevant audit information of which the Company's auditors are unaware.
Additionally,  they  have  taken  all  the  necessary  steps  that  they  ought  to  have  taken  as  directors  in  order  to  make
themselves aware of all the relevant audit information and to establish that the Company's auditors are aware of that
information. 

Auditor 
On 1 October 2013, RSM Tenon Audit Limited changed its name to Baker Tilly Audit Limited.

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Directors’ Report continued

For the year ended 30 June 2013

Directors' responsibilities 
The directors are responsible for preparing the financial statements in accordance with applicable law and regulations. 

Company  law  requires  the  directors  to  prepare  financial  statements  for  each  financial  year.  Under  that  law  and  as
required  by  the  AIM  rules  of  the  London  Stock  Exchange,  the  directors  have  prepared  the  consolidated  financial
statements  in  accordance  with  International  Financial  Reporting  Standards  as  adopted  by  the  European  Union  and
have also elected to prepare the Company financial statements in accordance with these standards.  Under company
law the directors must not approve the financial statements unless they are satisfied they give a true and fair view of the
state of affairs of the Company and the Group and of the profit or loss of the Group for that year.  In preparing those
financial statements, the directors are required to:- 

– select suitable accounting policies and then apply them consistently;

– make judgements and accounting estimates that are responsible and prudent;

– state whether they have been prepared in accordance with IFRS as adopted by the European Union;

– prepare the financial statements on the going concern basis unless it is inappropriate to presume that the company

and group will continue in business.

The  directors  are  responsible  for  keeping  adequate  accounting  records  that  are  sufficient  to  show  and  explain  the
Company’s transactions and disclose with reasonable accuracy at any time the financial position of the Company and
the Group and enable them to ensure that the financial statements comply with the Companies Act 2006. They are also
responsible for safeguarding the assets of the Company and the Group and hence for taking reasonable steps for the
prevention  and  detection  of  fraud  and  other  irregularities  and  for  the  maintenance  of  the  corporate  and  financial
information within the Company and the Group's website. 

The  maintenance  and  the  integrity  of  the  website  is  the  responsibility  of  the  directors;  the  work  carried  out  by  the
Auditors does not involve consideration of these matters and accordingly, the Auditors accept no responsibility for any
changes that may have occurred to the information contained in the financial statements since they were presented on
the Company and the Group's website.  Legislation in the UK governing dissemination of financial statements may differ
from legislation in other jurisdictions.

On behalf of the Board 

S Garbutta 
Director 
7 October 2013 

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Independent Auditors’ Report

To the shareholders of Aeorema Communications plc

We have audited the financial statements of Aeorema Communications plc for the year ended 30 June 2013 which comprise
the Group and Parent Company Statements of Financial Position, the Group Statement of Comprehensive Income, the Group
and Parent Company Statements of Cash Flow, the Group and Parent Company Statements of Changes in Equity and the
related notes. The financial reporting framework that has been applied in their preparation is applicable law and International
Financial  Reporting  Standards  (IFRSs)  as  adopted  by  the  European  Union  and  as  regards  the  parent  company  financial
statements as applied in accordance with the provisions of the Companies Act 2006.

This  report  is  made  solely  to  the  company’s  members,  as  a  body,  in  accordance  with  Chapter  3  of  Part  16  of  the
Companies Act 2006.  Our audit work has been undertaken so that we might state to the company’s members those
matters we are required to state to them in an auditor’s report and for no other purpose. To the fullest extent permitted
by law, we do not accept or assume responsibility to anyone other than the company and the company’s members as a
body, for our audit work, for this report, or for the opinions we have formed.

Respective responsibilities of directors and auditors 
As explained more fully in the Directors’ Responsibilities Statement set out on page 9, the directors are responsible for
the preparation of the financial statements and for being satisfied that they give a true and fair view. Our responsibility is
to  audit  and  express  an  opinion  on  the  financial  statements  in  accordance  with  applicable  law  and  International
Standards  on  Auditing  (UK  and  Ireland).  Those  standards  require  us  to  comply  with  the  Auditing  Practices  Board’s
(APB’s) Ethical Standards for Auditors. 

Scope of the audit of the financial statements
An audit involves obtaining evidence about the amounts and disclosures in the financial statements sufficient to give
reasonable assurance that the financial statements are free from material misstatement, whether caused by fraud or
error. This includes an assessment of: whether the accounting policies are appropriate to the group’s and the parent
company’s  circumstances  and  have  been  consistently  applied  and  adequately  disclosed;  the  reasonableness  of
significant  accounting  estimates  made  by  the  directors;  and  the  overall  presentation  of  the  financial  statements.  In
addition,  we  read  all  the  financial  and  non-financial  information  in  the  Directors’  Report  to  identify  material
inconsistencies with the audited financial statements. If we become aware of any apparent material misstatements or
inconsistencies we consider the implications for our report.

Opinion on the financial statements 
In our opinion: 

– the financial statements give a true and fair view of the state of the group’s and the parent company’s affairs as at

30 June 2013  and of the group’s profit for the year then ended;

-

the  group  financial  statements  have  been  properly  prepared  in  accordance  with  IFRSs  as  adopted  by  the
European Union;  

– the parent company financial statements have been properly prepared in accordance with IFRSs as adopted by

the European Union and as applied in accordance with the provisions of the Companies Act 2006; and

– the  financial  statements  have  been  prepared  in  accordance  with  the  requirements  of  the  Companies  Act  2006

and, as regards the group financial statements, Article 4 of the IAS Regulation. 

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Independent Auditors’ Report continued

To the shareholders of Aeorema Communications plc

Opinion on other matters prescribed by the Companies Act 2006
In our opinion the information given in the Directors’ Report for the financial year for which the financial statements are
prepared is consistent with the financial statements.

Matters on which we are required to report by exception
We have nothing to report in respect of the following:

Under the Companies Act 2006 we are required to report to you if, in our opinion:

– adequate accounting records have not been kept by the parent company, or returns adequate for our audit have

not been received from branches not visited by us; or

– the parent company financial statements and the part of the Directors’ Remuneration Report to be audited are not

in agreement with the accounting records and returns; or

– certain disclosures of directors’ remuneration specified by law are not made; or

– we have not received all the information and explanations we require for our audit. 

Tony Castagnetti

(Statutory Auditor)

for and on behalf of Baker Tilly Audit Limited
66 Chiltern Street, 
London, W1U 4JT

7 October 2013

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Consolidated Statement of Comprehensive Income

For the year ended 30 June 2013

Notes

2013
£

2012
£

Continuing operations
Revenue
Cost of sales

Gross profit
Administrative expenses

Operating Profit / (loss) 
Gain recognised on disposal of former subsidiary
Finance income
Finance expense
Other income

Profit / (loss)  before taxation
Taxation
Profit / (loss) for the year from continuing operations

Discontinued operations
Loss for the period from discontinued operations

Total comprehensive income / (expense) 
for the year attributable to owners of the parent

Profit / (loss)  per ordinary share:
Basic

From continuing operations
From discontinued operations

Total basic earnings per share

Diluted

From continuing operations
From discontinued operations

Total diluted earnings per share

2

3
24
4
4
5

6

8

10

10

There were no other comprehensive income items.

The notes on pages 15 to 38 are an integral part of these financial statements.

3,992,751
(2,825,490)

1,167,261
(862,600)

304,661
54,021
195
(13)
–

358,864
(79,087)
279,777

2,837,345
(2,042,334)

795,011
(833,011)

(38,000)
–
228
–
1,500

(36,272)
(2,342)
(38,614)

(16,276)

(46,569)

263,501

(85,183)

3.4809p
(0.2025p)
3.2784p

3.25117p
(0.18914p)
3.06203p

(0.48876p)
(0.58946p)
(1.07822p)

(0.45576p)
(0.54966p)
(1.00542p)

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Statement of Financial Position

As at 30 June 2013

Notes

Group

Company

2013
£

2012
£

2013
£

2012
£

11

12

13

7

14

15

365,154

365,154

77,040

65,928

-

-

-

-

-

-

538,307

526,268

8,277

19,712

-

-

450,471

450,794

538,307

526,268

2,675

2,675

–

–

606,557

807,841

468,462

31,453

1,581,790

756,642

782,780

289,398

2,191,022

1,567,158

1,251,242

320,851

2,641,493

2,017,952

1,789,549

847,119

Non-current assets

Intangible assets

Property, plant and equipment

Investments in subsidiaries

Deferred taxation

Current assets

Inventories

Trade and other receivables

Cash and cash equivalents

Total assets

Current liabilities

Trade and other payables

16

(1,140,377)

(800,152)

(282,081)

(40,287)

Net assets

Equity

Share capital

Merger reserve

Share-based payment reserve

Capital redemption reserve

Retained earnings

1,501,116

1,217,800

1,507,468

806,832

17

18

1,004,688

1,004,688

1,004,688

1,004,688

16,650

96,083

16,650

76,268

16,650

96,083

16,650

76,268

257,812

257,812

257,812

257,812

125,883

(137,618)

132,235

(548,586)

Equity attributable to owners of the parent 

1,501,116

1,217,800

1,507,468

806,832

The notes on pages 15 to 38 are an integral part of these financial statements.

The financial statements were approved and authorised by the board of directors on 7 October 2013 and were signed
on its behalf by

P Litten, Director 

S Garbutta, Director

Company Registration No. 04314540

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Statement of Changes in Equity

For the year ended 30 June 2013

-

-

-

-

-

-

Group

At 1 July 2011

Comprehensive expense for the year

Issue of shares

Share issue costs

Share-based payments

At 30 June 2012

At 1 July 2012

Share  Merger
reserve
capital
£
£

979,688

-

-

-

25,000

21,500

(4,850)

Share-
based
payment
reserve
£

Capital
redemption
reserve
£

Retained
earnings
£

Total
equity
£

31,116

257,812

(52,435) 1,216,181

-

-

-

-

(85,183)

(85,183)

-

-

-

46,500

(4,850)

45,152

-

45,152

1,004,688

16,650

76,268

257,812

(137,618) 1,217,800

1,004,688

16,650

76,268

257,812

(137,618) 1,217,800

Comprehensive income for the year, net of tax

Share-based payments

-

-

-

-

-

19,815

-

-

263,501

263,501

-

19,815

At 30 June 2013

1,004,688

16,650

96,083

257,812

125,883

1,501,116

Company

At 1 July 2011

Comprehensive expense for the year

Issue of shares

Share issue costs

Share-based payments

At 30 June 2012

At 1 July 2012

Share  Merger
reserve
capital
£
£

979,688

-

-

-

25,000

21,500

(4,850)

Share-
based
payment
reserve
£

Capital
redemption
reserve
£

Retained
earnings
£

Total
equity
£

31,116

257,812

(277,792)

990,824

-

-

-

-

(270,794)

(270,794)

-

-

-

46,500

(4,850)

45,152

-

45,152

1,004,688

16,650

76,268

257,812

(548,586)

806,832

1,004,688

16,650

76,268

257,812

(548,586)

806,832

Comprehensive income for the year, net of tax

Share-based payments

-

-

-

-

-

19,815

-

-

680,821

680,821

-

19,815

At 30 June 2013

1,004,688

16,650

96,083

257,812

132,235

1,507,468

The notes on pages 15 to 38 are an integral part of these financial statements.

13

-

-

-

-

Aeroema_R&A_2013_v2_Layout 1  14/10/2013  12:54  Page 14

Statement of Cash Flows

For the year ended 30 June 2013

Net cash flow from operating activities

25

847,834

263,309

493,244

(65,243)

Notes

Group

Company

2013
£

2012
£

2013
£

2012
£

Cash flows from investing activities

Finance expense

Finance income

-

195

(13)

228

Purchase of property, plant and equipment

12

(51,335)

(13,653)

Proceeds from sale of property, plant and equipment

44,875

-

Investments in subsidiaries (net of cash acquired)

-

(16,794)

Disposal of subsidiary (net of cash disposed)

24

(16,421)

-

-

138

-

-

-

-

-

189

-

-

(40,000)

-

Cash (used) / generated in investing activities

(22,686)

(30,232)

138

(39,811)

Cash flows from financing activities

Cost of share issue

Cash used in financing activities

-

-

(4,850)

(4,850)

-

-

(4,850)

(4,850)

Net increase / (decrease) in cash and cash equivalents

825,148

228,227

493,382

(109,904)

Cash and cash equivalents at beginning of year

756,642

528,415

289,398

399,302

Cash and cash equivalents at end of year

15

1,581,790

756,642

782,780

289,398

The notes on pages 15 to 38 are an integral part of these financial statements.

14

Aeroema_R&A_2013_v2_Layout 1  14/10/2013  12:54  Page 15

Notes to the Consolidated Financial Statements

For the year ended 30 June 2013

1 Accounting policies 
Aeorema  Communications  plc  is  a  public  limited  company  incorporated  in  the  United  Kingdom.    The  Company  is
domiciled  in  the  United  Kingdom  and  its  principal  place  of  business  is  Moray  House,  23/31  Great  Titchfield  Street,
London W1W 7PA.  The Company’s Ordinary Shares are traded on the AIM Market.

The principal accounting policies adopted in the preparation of the financial statements are set out below.  The policies
have been consistently applied to all the years presented, unless otherwise stated.

Going concern
The Group’s business activities, together with the factors likely to affect its future development and performance are set
out in the review of business contained in the Chairman’s Statement.  The Group’s financial statements show details of
its financial position including, in note 26, details of its financial instruments and exposure to risk.

After  reviewing  the  Group’s  budget  for  the  next  financial  year,  other  medium  term  plans  and  considering  the  risks
outlined in note 26, the Directors, at the time of approving the financial statements, have a reasonable expectation that
the Group has adequate resources to continue in operational existence for the foreseeable future and have therefore
used the going concern basis in preparing the financial statements.

Basis of Preparation
The  Group’s  financial  statements  have  been  prepared  under  the  historical  cost  convention  and  in  accordance  with
International  Financial  Reporting  Standards  (IFRS)  as  adopted  by  the  European  Union,  and  with  those  parts  of  the
Companies Act 2006 applicable to companies reporting under IFRS.

The following new standards, amendments to standards and interpretations, applied for the first time from 1 July 2012.

(cid:129) IAS 1 (Amended) ‘Presentation of Other Comprehensive Income’, effective 1 July 2012.

(cid:129) IAS 12 (Amended) ‘Income Taxes’, effective 1 January 2012.

The adoption of these revised and amended standards has not impacted on the Annual Report and Financial Statements.

Adopted IFRSs not yet applied
The following new standards, amendments to standards and interpretations have been issued, but are not effective for
the financial year beginning 1 July 2012 and have not been adopted early by the group:

(cid:129) IFRS 1 (Amended) ‘First-time Adoption of International Financial Reporting Standards’, effective 1 January 2013.

(cid:129) IFRS 7 (Amended) ‘Financial Instruments: Disclosures’, effective 1 January 2015.

(cid:129) IFRS 9 ‘Financial Instruments’, effective 1 January 2015.

(cid:129) IFRS 10 ‘Consolidated Financial Statements’, effective 1 January 2013.

(cid:129) IFRS 11 ‘Joint Arrangements’, effective 1 January 2013.

(cid:129) IFRS 12 ‘Disclosure of Interests in Other Entities’, effective 1 January 2013.

(cid:129) IFRS 13 ‘Fair Value Measurement’, effective 1 January 2013.

(cid:129) IFRIC 20 ‘Stripping Costs in the Production Phase of a Surface Mine’, effective 1 January 2013.

(cid:129) IAS 1 (Amended) ‘Presentation of Other Comprehensive Income’, effective 1 January 2013.

(cid:129) IAS 16 (Amended) ‘Property, Plant and Equipment’, effective 1 January 2013.

15

Aeroema_R&A_2013_v2_Layout 1  14/10/2013  12:54  Page 16

Notes to the Consolidated Financial Statements continued

For the year ended 30 June 2013

(cid:129) IAS 19 (Amended) ‘Employee Benefits’, effective 1 January 2013.

(cid:129) IAS 27 (Revised) ‘Separate Financial Statements’, effective 1 January 2013.

(cid:129) IAS 28 (Revised) ‘Investments in Associates and Joint Ventures’, effective 1 January 2013.

(cid:129) IAS 32 (Amended) ‘Financial Instruments: Presentation’, effective 1 January 2013.

(cid:129) IAS 34 (Amended) ‘Interim Financial Reporting’, effective 1 January 2013.

Management  does  not  believe  that  the  application  of  these  standards,  where  applicable,  will  have  an  impact  on  the
financial statements, except for the requirement of additional disclosures.

Basis of consolidation 
The Group financial statements consolidate those of the Company and all of its subsidiary undertakings drawn up to 30
June 2013.  Subsidiaries are entities over which the Group has the power to control the financial and operating policies
so  as  to  obtain  benefits  from  their  activities.    Subsidiaries  are  fully  consolidated  from  the  date  on  which  control  is
transferred until the date that such control ceases.

Intra-group transactions, balances and unrealised gains and losses on transactions between group companies are eliminated.

The  merger  reserve  is  used  where  more  than  90%  of  the  shares  in  a  subsidiary  are  acquired  and  the  consideration
includes the issue of new shares by the Company, thereby attracting merger relief under the Companies Act 2006.

Revenue
Revenue  represents  amounts  (excluding  value  added  tax)  derived  from  the  provision  of  services  to  third  party
customers  in  the  course  of  the  Group’s  ordinary  activities.    Revenue  is  measured  at  the  fair  value  of  consideration
received taking into account any trade discounts and volume rebates.  Revenue for all business segments is recognised
when the Group has earned the right to receive consideration for its services.

Intangible assets – goodwill 
All  business  combinations  are  accounted  for  by  applying  the  acquisition  method.    Goodwill  acquired  represents  the
excess  of  the  fair  value  of  the  consideration  and  associated  costs  over  the  fair  value  of  the  identifiable  net  assets
acquired.

After  initial  recognition,  goodwill  is  measured  at  cost  less  any  accumulated  impairment  losses.    At  the  date  of
acquisition, the goodwill is allocated to cash generating units, usually at business segment level or statutory company
level  as  the  case  may  be,  for  the  purpose  of  impairment  testing  and  is  tested  at  least  annually  for  impairment.    On
subsequent disposal or termination of a business acquired, the profit or loss on termination is calculated after charging
the carrying value of any related goodwill.  

Property, plant and equipment
Property,  plant  and  equipment  is  stated  in  the  financial  statements  at  cost  less  accumulated  depreciation  and  any
impairment  value.    Depreciation  is  provided  to  write  off  the  cost  less  estimated  residual  value  of  property,  plant  and
equipment over its expected useful life (which is reviewed at least at each financial year end), as follows:

16

Aeroema_R&A_2013_v2_Layout 1  14/10/2013  12:54  Page 17

Notes to the Consolidated Financial Statements continued

For the year ended 30 June 2013

Leasehold land and buildings

straight line over the life of the lease (5 years)

Fixtures, fittings and equipment

25% straight line

Any  gain  or  loss  arising  on  the  derecognition  of  the  asset  (calculated  as  the  difference  between  the  net  disposal
proceeds  and  the  carrying  amount  of  the  asset)  is  included  in  the  income  statement  in  the  year  that  the  asset  is
derecognised.

Fully depreciated assets still in use are retained in the financial statements.

Impairment
The carrying amounts of the Group’s assets are reviewed at each balance sheet date to determine whether there is any
indication of impairment.  If any such indication exists, the assets’ recoverable amount is estimated.  For goodwill and
intangible  assets  that  have  an  indefinite  useful  life  and  intangible  assets  that  are  not  yet  available  for  use,  the
recoverable amount is estimated at each annual balance sheet date and whenever there is an indication of impairment.

An  impairment  loss  is  recognised  whenever  the  carrying  amount  of  an  asset  or  its  cash-generating  unit  exceeds  its
recoverable amount.  Impairment losses are recognised in the income statement in those expense categories consistent
with the function of the impaired asset.

Operating leases
Rentals under operating leases are charged to the Statement of Comprehensive Income on a straight line basis over the
period of the lease. 

Investments 
Fixed asset investments are stated at cost less provision for diminution in value. 

Inventories
Inventories are stated at the lower of cost and net realisable value. 

Trade and other receivables
Trade  and  other  receivables  are  stated  initially  at  fair  value  and  subsequently  measured  at  amortised  cost  less  any
provision for impairment.

Trade and other payables
Trade payables are recognised initially at fair value and subsequently measured at amortised cost.

Cash and cash equivalents
Cash comprises, for the purpose of the Statement of Cash Flows, of cash in hand and deposits payable on demand and
bank  overdrafts.    Cash  equivalents  are  short-term  highly  liquid  investments  that  are  readily  convertible  to  known
amounts of cash and that are subject to an insignificant risk of changes in value.  Cash equivalents normally have a
date of maturity of 3 months or less from the acquisition date.

17

Aeroema_R&A_2013_v2_Layout 1  14/10/2013  12:54  Page 18

Notes to the Consolidated Financial Statements continued

For the year ended 30 June 2013

Finance income
Financial income consists of interest receivable on funds invested.  It is recognised in the Statement of Comprehensive
Income as it accrues.

Taxation
Income  tax  on  the  profit  or  loss  for  the  periods  presented  comprises  current  and  deferred  tax.  Current  tax  is  the
expected tax payable on the taxable income for the year, using rates enacted or substantively enacted at the balance
sheet date, and any adjustment to tax payable in respect of previous years.

Deferred  tax  is  provided  on  temporary  differences  between  carrying  amounts  of  assets  and  liabilities  for  financial
reporting purposes and the amounts used for taxation purposes. The following temporary differences are not provided
for:  the  initial  recognition  of  goodwill;  the  initial  recognition  of  assets  or  liabilities  that  affect  neither  accounting  nor
taxable profit other than in a business combination; the differences relating to investments in subsidiaries to the extent
that  they  will  probably  not  reverse  in  the  foreseeable  future.  The  amount  of  deferred  tax  provided  is  based  on  the
expected manner of realisation or settlement of the carrying amount of assets and liabilities, using tax rates enacted or
substantively enacted at the balance sheet date.

A deferred tax asset is recognised only to the extent that it is probable that future taxable profits will be available against
which the assets can be utilised. 

Pension costs
The Group does not operate a pension scheme for its employees.  It does however, make contributions to the private
pension  arrangements  of  certain  employees.    These  arrangements  are  of  the  money  purchase  type  and  the  amount
charged to the Statement of Comprehensive Income represents the contributions payable by the Group for the period.

Financial instruments 
The Group does not enter into derivative transactions and does not trade in financial instruments.  Financial assets and
liabilities  are  recognised  on  the  Balance  Sheet  when  the  Group  becomes  a  party  to  the  contractual  provision  of  the
instrument.

Equity
An equity instrument is a contract that evidences a residual interest in the assets of an entity after deducting all of its
liabilities.    Equity  instruments  are  recorded  at  the  proceeds  received,  net  of  direct  issue  costs.    The  Group’s  equity
instruments comprise ‘share capital’ in the Statement of Financial Position.

Foreign currency translation
Monetary assets and liabilities denominated in foreign currencies are translated into sterling at the rates of exchange
ruling at the balance sheet date. Transactions in foreign currencies are recorded at the rate ruling at the date of the
transaction. All differences are taken to the Statement of Comprehensive Income.

Share-based payments
The  Group  has  applied  the  transitional  provisions  of  IFRS  2  only  to  awards  of  equity  instruments  made  after  7
November 2002 that had not vested by 1 July 2006.

18

Aeroema_R&A_2013_v2_Layout 1  14/10/2013  12:54  Page 19

Notes to the Consolidated Financial Statements continued

For the year ended 30 June 2013

The  fair  value  of  equity  rights  is  estimated  using  option  pricing  models  at  the  date  of  grant  to  key  employees  and  is
dependent on factors such as the exercise price, expected volatility, option price and risk free interest rate.  The fair
value  is  then  amortised  through  the  Statement  of  Comprehensive  Income  on  a  straight-line  basis  over  the  vesting
period.    Expected  volatility  is  determined  based  on  the  historical  share  price  volatility  for  the  Company.    Further
information is given in note 22 to the financial statements.

Significant judgements and estimates
The  preparation  of  the  Group’s  financial  statements  in  conforming  with  IFRS  required  management  to  make
judgements,  estimates  and  assumptions  that  effect  the  application  of  policies  and  reported  amounts  in  the  financial
statements.  These judgements and estimates are based on management’s best knowledge of the relevant facts and
circumstances.    Information  about  such  judgements  and  estimation  is  contained  in  the  accounting  policies  and  /  or
notes to the financial statements and the key areas are summarised below:

a) Depreciation rates are based on the estimated useful lives and residual value of the assets involved.

b) The impairment review of goodwill is based on the estimation of future cash flows and discount rates in order to

calculate the present value of the cash flows.

c) The Group operates share incentive schemes as detailed in note 22.  In order to calculate the annual charge in
accordance  with  IFRS  2,  management  are  required  to  make  a  number  of  assumptions  and  include,  amongst
others, volatility and expected life of options.

d) An allowance for uncollectable trade receivables is estimated based on a combination of aging analysis and any

specific, known troubled customer accounts.

19

Aeroema_R&A_2013_v2_Layout 1  14/10/2013  12:54  Page 20

Notes to the Consolidated Financial Statements continued

For the year ended 30 June 2013

2 Revenue and segment information
Revenue and segmental results have been disclosed by two operating segments of On Screen and Live Events in the
manner  that  the  information  is  presented  to  the  Board  of  Directors,  being  the  Chief  Operating  Decision  Makers,  in
accordance with IFRS 8.

Viral Film operations were discontinued in the current year. The segment information reported below does not include
any amounts for these discontinued operations, which are described in more detail in note 8.

Continuing operations
Revenue

Segment results

Unallocated expenses

Operating profit / (loss)

Finance expense

Finance income

Other income

Profit on disposal of subsidiary

Taxation

Profit / (loss) after tax
(continuing operations)

Segment assets

Unallocated assets

Assets relating to Viral Film 
operations (now discontinued)

On Screen
2013
£

On Screen
2012
£

Live Events
2013
£

Live Events
2012
£

Total
2013
£

Total
2012
£

1,489,427

1,027,974

2,503,324

1,809,371

3,992,751

2,837,345

243,540

80,632

380,430

123,522

623,970

204,154

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

(319,309)

(242,154)

304,661

(38,000)

(13)

195

–

228

– 

1,500

54,021

–

(79,087)

(2,342)

279,777

(38,614)

553,540

501,613

935,599

792,857

1,489,139

1,294,470

–

–

–

–

–

–

–

–

1,152,354

658,764

–

64,718

Total assets

553,540

501,613

935,599

792,857

2,641,493

2,017,952

Segment liabilities

(276,744)

(238,690)

(785,088)

(484,463)

(1,061,832)

(723,153)

Unallocated liabilities

Liabilities relating to Viral Film 
operations (now discontinued)

–

–

–

–

–

–

–

–

(198,545)

(20,263)

–

(56,736)

Total liabilities

(276,744)

(238,690)

(785,088)

(484,463)

(1,260,377)

(800,152)

Other segment information:

Capital expenditure

Impairment losses 

50,700

12,809

–

–

635

–

844

–

51,335

–

Depreciation and amortisation

34,026

58,653

1,321

1,137

35,347

13,653

77,671

59,790

20

Aeroema_R&A_2013_v2_Layout 1  14/10/2013  12:54  Page 21

Notes to the Consolidated Financial Statements continued

For the year ended 30 June 2013

All  revenue  represents  sales  to  external  customers.  One  customer  (2012:  One)  is  defined  as  a  major  customer  by
revenue, contributing more than 10% of the Group revenue.

Major customer

Live Events

1,217,332

Segment

2013
£

2012
£

757,255

The geographical analysis of turnover and assets from continuing operations by geographical location of customer is as
follows:

Geographical market

2013
UK
£

2012
UK
£ 

2013
Europe
£

2012
Europe
£

2013
USA
£

2012
USA
£

2013
Total
£

2012
Total
£

Revenue

3,803,651 2,729,369

1,752

8,144

187,348

99,832 3,992,751 2,837,345

Segment assets

466,554

591,538

-

-

60,428

83,449

526,982

674,987

Unallocated assets

Total assets

Capital expenditure – unallocated

2,114,511 1,342,965

2,641,493 2,017,952

51,335

13,653

21

Aeroema_R&A_2013_v2_Layout 1  14/10/2013  12:54  Page 22

Notes to the Consolidated Financial Statements continued

For the year ended 30 June 2013

3 Operating profit / (loss)

Operating profit / (loss) is stated after charging

Depreciation of property, plant and equipment

Impairment of goodwill

Profit on disposal of property, plant and equipment

Fees payable to the Company’s auditor in respect of:

Audit of the Company’s annual accounts

Audit of the Company’s subsidiaries

Staff costs (see note 21)

Operating leases – land and buildings

4 Financial Income and expenses

Finance income

Bank interest received

Finance expenses

Other interest payable

5 Other income

Rental income

22

2013
£

2012
£

35,934

59,790

–

77,671

44,875

–

6,000

6,000

11,500

13,000

1,001,550 1,037,826

91,438

105,068

2013
£

195

2013
£

13

2012
£

228

2012
£

–

2013
£

2012
£

–

1,500

Aeroema_R&A_2013_v2_Layout 1  14/10/2013  12:54  Page 23

Notes to the Consolidated Financial Statements continued

For the year ended 30 June 2013

6 Taxation

The tax charge comprises:

Current tax

Current year

Deferred tax

Current year

Total tax charge in the statement
of comprehensive income

Factors affecting the tax charge for the year

2013
£

2012
£

67,652

67,652

–

–

11,435

11,435

2,342

2,342

79,087

2,342

Profit / (loss) on ordinary activities before taxation from continuing operations

358,864

(36,272)

Profit / (loss) on ordinary activities before taxation multiplied by standard rate
of UK corporation tax of 23% (2012: 20%)

Effects of:

Non deductible expenses

Income that is exempt from taxation

Depreciation, impairment losses and disposals

Capital allowances

Share-based payment

Losses utilised

Losses carried forward 

Marginal relief

Deferred tax asset movement

Total taxation charge

82,539

(7,254)

12,494

3,151

(22,745)

-

8,130

27,492

(8,671)

(7,351)

7,785

6,223

(9,505)

(22,423)

-

(2,375)

162

-

11,435

2,342

(3,452)

9,596

79,087

2,342

The Group has estimated losses of £375,762 (2012: £448,940) available to carry forward against future trading profits.

23

Aeroema_R&A_2013_v2_Layout 1  14/10/2013  12:54  Page 24

Notes to the Consolidated Financial Statements continued

For the year ended 30 June 2013

7 Deferred taxation

Property, plant and equipment temporary differences 

Temporary differences 

Losses 

At 1 July 

Transfer to Statement of Comprehensive Income 

At 30 June

2013
£

(1,094)

2012
£

622

9,371

4,725

-

14,365

8,277

19,712

19,712

22,054

(11,435)

(2,342)

8,277

19,712

The deferred tax asset is expected to be utilised given the return to profitability and future trading prospects. 

8 Discontinued Operations
On 7 December 2012 the Group disposed of its 100% subsidiary ST16 Limited, which carried out Viral Film operations.
ST16  Limited  was  sold  to  its  directors,  S  Crofts  and  J  Stinton  for  proceeds  of  £5.  Details  of  the  assets  and  liabilities
disposed of, and the calculation of the profit or loss on disposal, are disclosed in note 24. 

The loss from the discontinued operation included in the profit for the year is set out below. The comparative profit and
cash flows from discontinued operations have been represented to include those operations classified as discontinued
in the current year.

Loss for the year from discontinued operations

Revenue

Expenses

2013
£

2012
£

69,002

62,257

(85,278)

(108,826)

Loss for the year from discontinued operations attributable to owners of the company

(16,276)

(46,569)

Cash flows from discontinued operations

Net cash inflows / (outflows) from operating activities

Net cash inflows from investing activities

Net cash inflows / (outflows)

(90,006)

15,481

51,319

-

(38,687)

15,481

24

Aeroema_R&A_2013_v2_Layout 1  14/10/2013  12:54  Page 25

Notes to the Consolidated Financial Statements continued

For the year ended 30 June 2013

9 Profit attributable to members of the parent company
As permitted by section 408 of the Companies Act 2006, the parent Company’s Statement of Comprehensive Income
has not been included in these financial statements.  The retained profit for the financial year of the holding company
was £680,821 (2012: retained loss of £270,794).

10 Earnings per ordinary share
Basic earnings per share are calculated by dividing the profit or loss attributable to owners of the parent by the weighted
average number of ordinary shares outstanding during the year.  

Diluted  earnings  per  share  are  calculated  by  dividing  the  profit  or  loss  attributable  to  owners  of  the  parent  by  the
weighted average number of ordinary shares outstanding during the year plus the weighted average number of ordinary
shares that would have been issued on the conversion of all dilutive potential ordinary shares into ordinary shares.

The following reflects the income and share data used and dilutive earnings per share computations: 

Basic earnings per share

Profit for the year attributable to owners of the Company

263,501

(85,183)

Loss for the period from discontinued operations used in the calculation 
of basic earnings per share from discontinued operations

16,276

46,569

Earnings used in the calculation of basic earnings per share from continuing operations

279,777

(38,614)

2013
£

2012
£

Basic weighted average number of shares

8,037,500 7,900,342

Dilutive potential ordinary shares:

Employee  share options

Diluted weighted average number of shares

567,915

572,017

8,605,415 8,472,359

25

Aeroema_R&A_2013_v2_Layout 1  14/10/2013  12:54  Page 26

Notes to the Consolidated Financial Statements continued

For the year ended 30 June 2013

11 Intangible Fixed Assets

Group

Cost

At 1 July 2011

Acquisition of subsidiary

At 30 June 2012

Disposal of subsidiary

At 30 June 2013

Impairment and amortisation

At 1 July 2011

Impairment charge

At 30 June 2012

Eliminated on disposal

At 30 June 2013

Net book value

At 1 July 2011

At 30 June 2012

At 30 June 2013

Goodwill
£

2,728,292

77,671

2,805,963

(77,671)

2,728,292

2,363,138

77,671

2,440,809

(77,671)

2,363,138

365,154

365,154

365,154

Goodwill  arose  for  the  Group  on  consolidation  of  its  subsidiary  company,  Aeorema  Limited  (formerly  Cheerful  Scout
Productions Limited).   

Impairment – Aeorema Limited (formerly Cheerful Scout Productions Limited)
Goodwill  has  been  tested  for  impairment  based  on  its  future  value  in  use.    Future  value  has  been  calculated  on  a
discounted  cash  flow  basis  using  the  2014  budgeted  figures  as  approved  by  the  Board  of  Directors  extended  for  a
period of 5 years and discounted at a rate of 2.9%.  It has been assumed that future growth will be at 1.5%. Based
upon these assumptions, there was no impairment in the year.  

Management has assessed the sensitivity of the recoverable amounts in the key assumptions to be as follows: a five
percentage increase in the discount rate would reduce the recoverable amount by £75,000 and a one percentage fall in
future  growth  would  reduce  the  recoverable  amount  by  £225,000.  However,  in  both  cases  there  would  still  be  no
indication of impairment of goodwill.             

26

Aeroema_R&A_2013_v2_Layout 1  14/10/2013  12:54  Page 27

Notes to the Consolidated Financial Statements continued

For the year ended 30 June 2013

12 Property, Plant and Equipment

Group

Cost

At 1 July 2011

Additions

Additions on acquisition of subsidiary

At 30 June 2012

Additions

Disposals

Derecognised on disposal of a subsidiary

At 30 June 2013

Depreciation

At 1 July 2011

Charge for the year

At 30 June 2012

Eliminated on disposal of assets

Eliminated on disposal of a subsidiary

Charge for the year

At 30 June 2013

Net book value

At 1 July 2011

At 30 June 2012

At 30 June 2013

Leasehold land
and buildings
£

Fixtures, fittings
and equipment
£

157,063

-

-

157,063

24,034

(157,063)

-

24,034

151,738

2,100

153,838

(157,063)

-

8,426

5,201

5,325

3,225

18,833

870,983

13,653

5,254

889,890

27,301

(90,870)

(5,254)

821,067

769,120

58,067

827,187

(90,870)

(965)

27,508

762,860

101,863

62,703

58,207

Total
£

1,028,046

13,653

5,254

1,046,953

51,335

(247,933)

(5,254)

845,101

920,858

60,167

981,025

(247,933)

(965)

35,934

768,061

107,188

65,928

77,040

The gross carrying amount of fully depreciated property, plant and equipment still in use is £nil (2012: £146,578) in
relation to leasehold land and buildings and £696,292 (2012: £770,351) in relation to fixtures, fittings and equipment.

27

Aeroema_R&A_2013_v2_Layout 1  14/10/2013  12:54  Page 28

Notes to the Consolidated Financial Statements continued

For the year ended 30 June 2013

Shares in subsidiary
£

3,175,929

86,500

45,152

(600)

3,306,981

12,039

(86,500)

3,232,520

2,694,813

86,500

(600)

2,780,713

(86,500)

2,694,213

481,116

526,268

538,307

13 Non-current Assets – Investments

Company

Cost

At 1 July 2011

Acquisition of subsidiary

Increase in respect of share based payments

Disposal of subsidiary

At 30 June 2012

Increase in respect of share based payments

Disposal of subsidiary

At 30 June 2013

Provision

At 1 July 2011

Impairment of subsidiary

Disposal of subsidiary

At 30 June 2012

Disposal of subsidiary

At 30 June 2013

Net book value

At 1 July 2011

At 30 June 2012

At 30 June 2013

28

Aeroema_R&A_2013_v2_Layout 1  14/10/2013  12:54  Page 29

Notes to the Consolidated Financial Statements continued

For the year ended 30 June 2013

Holdings of more than 20% 
The Company holds more than 20% of the share capital of the following companies:

Subsidiary undertakings

Aeorema Limited 
(formerly Cheerful Scout Productions Limited) 

Twentyfirst Limited 

Country of
registration or
incorporation

England and Wales

England and Wales

Shares held 

Class

Ordinary

Ordinary

%

100

100

The principal activity of these undertakings for the last relevant financial year was as follows:

Company

Principal activity

Aeorema Limited 
(formerly Cheerful Scout Productions Limited)

Provision of business communication services

Twentyfirst Limited 

Provision of event management services

During the year the company’s subsidiary, ST16 Limited, was sold.

14

Trade and other receivables

Trade receivables

Related party receivables

Other receivables

Prepayments and accrued income

Group

Company

2013
£

2012
£

526,982

674,987

2013
£

-

2012
£

-

-

-

457,863

21,869

20,516

37,901

59,059

94,953

6,180

4,419

5,372

4,212

606,557

807,841

468,462

31,453

All trade and other receivables are expected to be recovered within 12 months of the balance sheet date.  The fair value
of trade and other receivables is the same as the carrying values shown above.

29

Aeroema_R&A_2013_v2_Layout 1  14/10/2013  12:54  Page 30

Notes to the Consolidated Financial Statements continued

For the year ended 30 June 2013

At  the  year  end,  trade  receivables  of  £262,488  (2012:  £94,837)  were  past  due  but  not  impaired.    These  relate  to  a
number  of  customers  for  whom  there  is  no  significant  change  in  credit  quality  and  the  amounts  are  still  considered
recoverable. The ageing of these trade receivables is as follows:

Less than 90 days

More than 90 days

15 Cash and cash equivalents

Bank balances

Cash and cash equivalents

Group

2013
£

2012
£

239,164

94,837

23,324

-

262,488

94,837

Group

Company

2013
£

2012
£

2013
£

2012
£

1,581,790

756,642

782,780

289,398

1,581,790

756,642

782,780

289,398

Cash and cash equivalents in the statement of cash flows 

1,581,790

756,642

782,780

289,398

16 Trade and Other Payables

Trade payables

Related party payables

Taxes and social security costs

Other payables

Group

Company

2013
£

2012
£

2013
£

2012
£

686,742

430,056

11,114

9,275

-

-

197,355

14,652

186,474

171,040

160

10,866

250

-

250

-

Accruals and deferred income

267,001

188,190

73,362

16,110

1,140,377

800,152

282,081

40,287

All trade and other payables are expected to be settled within 12 months of the balance sheet date.  The fair value of
trade and other payables is the same as the carrying values shown above.

30

Aeroema_R&A_2013_v2_Layout 1  14/10/2013  12:54  Page 31

Notes to the Consolidated Financial Statements continued

For the year ended 30 June 2013

17 Share capital

Authorised

2013
£

2012
£

28,000,000 Ordinary shares of 12.5p each

3,500,000

3,500,000

Allotted, called up and fully paid

At 1 July 2011

Issue of shares

At 30 June 2012

At 30 June 2013

See note 22 for details of share options outstanding.

18 Merger reserve

At 1 July 2011

Premium on issue of shares

Share issue costs

At 30 June 2012

At 30 June 2013

Ordinary
shares
£

Number

7,837,500

979,688

200,000

25,000

8,037,500

1,004,688

8,037,500

1,004,688

Merger reserve
£

–

21,500

(4,850)

16,650

16,650

In  accordance  with  section  612  of  the  Companies  Act  2006,  the  premium  on  ordinary  shares  issued  in  relation  to
acquisitions is recorded as a merger reserve. The reserve is not distributable.

31

Aeroema_R&A_2013_v2_Layout 1  14/10/2013  12:54  Page 32

Notes to the Consolidated Financial Statements continued

For the year ended 30 June 2013

19 Financial commitments
Total future minimum lease payments under non-cancellable operating lease rentals are payable as follows:

Not later than one year

Later than one year and not later than five years

20 Directors’ emoluments
The remuneration of Directors of the Company is set out below.

Land and Buildings

2013
£

-

62,500

2012
£

64,167

6,258

P Litten

G Fitzpatrick

M Hale

S Garbutta

R Owen

S Quah (appointed 15 April 2013)

Salary or
Fees
2013
£
50,000

Salary or
Fees
2012
£
50,000

Pensions
2013
£
52,483

Pensions
2012
£
25,992

Total
2013
£
102,483

Total
2012
£
75,992

50,000

39,041

52,483

20,295

102,483

59,336

-

1,500

7,500

25,296

-

1,500

7,500

-

-

-

-

-

-

-

-

-

-

1,500

7,500

25,296

-

1,500

7,500

-

134,296

98,041

104,966

46,287

239,262

144,328

The share options held by directors who served during the year are summarised below:

Name

Grant date

G Fitzpatrick

28 October 2004

Number
awarded

64,000

Exercise
price

18.75p

Earliest
exercise price

Expiry date

27 October 2007

27 October 2014

S Quah

S Quah

20 July 2010

300,000

8.75p

20 July 2013

19 July 2020

25 April 2013

300,000

16.50p

25 April 2016

24 April 2023

No directors exercised share options during the year.

Fees for S Garbutta are charged by Harris & Trotter LLP, a firm in which he is a member.  See note 23.

32

Aeroema_R&A_2013_v2_Layout 1  14/10/2013  12:54  Page 33

Notes to the Consolidated Financial Statements continued

For the year ended 30 June 2013

21 Employee information
The average monthly number of employees (including directors) employed by the Group during the year was:

Number of employees

Production

Administration

2013
Number

2012
Number

13

4

17

15

5

20

The aggregate payroll costs of these employees charged in the Statement of Comprehensive Income was as follows:

Employment costs

Wages and salaries

Social security costs

Pension costs

Share-based payments

2013
£

2012
£

782,230

844,962

94,367

105,138

19,815

95,556

52,156

45,152

1,001,550

1,037,826

22 Share-based payments
The  Group  operates  an  EMI  Share  option  scheme  for  key  employees.  Options  are  granted  to  key  employees  at  an
exercise price equal to the market price of the Company’s shares at the date of grant.  Options are exercisable from the
third anniversary of the date of grant and lapse if they remain unexercised at the tenth anniversary or upon cessation of
employment.  The following option arrangements exist over the Company’s shares:

Date of grant

Exercise price

Exercise period

From

To

Number
of options
2013

Number
of options
2012

28 October 2004

20 July 2010

9 March 2012

25 April 2013

18.75p

8.75p

23.25p

16.5p

28 October 2007

27 October 2014

113,000

143,000

20 July 2013

19 July 2020

1,200,000

1,200,000

9 March 2015

8 March 2022

-

600,000

25 April 2016

24 April 2023

300,000

-

1,613,000

1,943,000

33

Aeroema_R&A_2013_v2_Layout 1  14/10/2013  12:54  Page 34

Notes to the Consolidated Financial Statements continued

For the year ended 30 June 2013

Details  of  the  number  of  share  options  and  the  weighted  average  exercise  price  outstanding  during  the  year  are  as
follows:

Weighted
average
exercise
price
2013
£

Number
of options
2013

Number
of options
2012

Outstanding at beginning of the year

1,943,000

0.09

1,415,000

Lapsed during the year

Granted during the year

(630,000)

(0.23)

(72,000)

300,000

0.17

600,000

Outstanding at end of the year

1,613,000

0.11

1,943,000

Exercisable at the end of the year

113,000

143,000

Weighted
average
exercise
price
2012
£

0.12

(0.63)

0.23

0.09

The exercise price of options outstanding at the year-end ranged between £0.0875 and £0.2325 (2012: £0.0875 and
£0.2325) and their weighted average contractual life was 7.7 years (2012: 8.5 years). 

Equity-settled share-based payments are measured at fair value at the date of grant. The fair value as determined at the
grant date of equity-settled share-based payments is expensed on a straight line basis over the vesting period, based on
the Group's estimate of shares that will eventually vest. The estimated fair value of the options is measured using an
option pricing model.  The inputs into the model are as follows:  

28 October 2004

20 July 2010

9 March 2012

25 April 2013

Grant date

Model used

Share price at grant date

Exercise price

Contractual life

Risk free rate

Expected volatility

Expected dividend rate

Binomial

16.25p

18.75p

10 years

6%

43%

0%

Fair value option

5.9868p

Black-Scholes

Black-Scholes

Black-Scholes

8.75p

8.75p

10 years

0.5%

100%

0%

7.779p

23.25p

23.25p

10 years

0.5%

105%

0%

16.5p

16.5p

10 years

0.5%

104%

0%

21.053p

14.889p

The  expected  volatility  is  determined  by  calculating  the  historical  volatility  of  the  company’s  share  price  over  the  last
three  years.    The  risk  free  rate  is  the  office  Bank  of  England  base  rate.    The  expected  dividend  rate  is  zero  as  the
company has not paid dividends in the past.

The Group recognised the following charges in the Statement of Comprehensive Income in respect of its share-based
payment plans:

Share-based payment charge

34

2013
£

2012
£

19,815

45,152

Aeroema_R&A_2013_v2_Layout 1  14/10/2013  12:54  Page 35

Notes to the Consolidated Financial Statements continued

For the year ended 30 June 2013

23 Related Party Transactions
The Group has a related party relationship with its subsidiaries and its directors.  Details of transactions between the
Company and its subsidiaries are as follows: 

Management fees charged by subsidiaries to Aeorema Communications plc

Aeorema Limited (formerly Cheerful Scout Productions Limited)

102,483

81,859

2013
£

2012
£

Amounts owed by subsidiaries

Total amount owed by subsidiaries

Less provision

Amounts owed by subsidiaries

Total amount owed to subsidiaries

The compensation of key management (including directors) of the Group is as follows: 

Short-term employee benefits 

Post-employment benefits

457,863

41,869

-

(20,000)

457,863

21,869

197,355

14,652

2013
£

2012
£

119,176

119,293

104,966

51,984

224,142

171,277

Aeorema  Communications  Plc  is  a  guarantor  for  a  lease  entered  into  by  Aeorema  Limited  (formerly  Cheerful  Scout
Productions Limited), its subsidiary undertaking.

During the year, the Company’s investment in its subsidiary was impaired by £Nil (2012: £86,500).  A loan to ST16
Limited of £Nil (2012: £20,000) was also impaired during the year.

35

Aeroema_R&A_2013_v2_Layout 1  14/10/2013  12:54  Page 36

Notes to the Consolidated Financial Statements continued

For the year ended 30 June 2013

Harris and Trotter LLP is a firm in which S Garbutta is a member.  The amounts charged to the Group for professional
services is as follows:

Harris and Trotter LLP – charged during the year

Aeorema Communications plc 

Aeorema Limited (formerly Cheerful Scout Productions Limited)

Twentyfirst Limited

ST16 Limited

2013
£

2012
£

17,071

17,692

7,200

7,200

1,600

7,200

7,200

4,000

33,071

36,092

24 Disposal of a subsidiary
On 7 December 2012 the Group disposed of its 100% subsidiary ST16 Limited, which carried out Viral Film operations. 

Consideration received

Consideration received in cash and cash equivalents 

Analysis of assets and liabilities over which control was lost

Current assets

Cash and cash equivalents

Trade and other receivables

Non-current assets

Property, plant and equipment

Current liabilities

Trade and other payables

Net liabilities disposed of

Gain on disposal of subsidiary

Consideration received

Net liabilities disposed of

36

2013 
£
5

5

2013 
£

16,426

11,700

4,289

(86,431)

(54,016)

2013 
£

5

54,016

54,021

Aeroema_R&A_2013_v2_Layout 1  14/10/2013  12:54  Page 37

Notes to the Consolidated Financial Statements continued

For the year ended 30 June 2013

Net cash outflow on disposal of subsidiary

Consideration received in cash and cash equivalents

Less: Cash and cash equivalent balances disposed of

 25 Cash flows

Cash flows from operating activities

Profit / (Loss) before taxation

Depreciation

Profit on disposal of property, plant and equipment

Profit on disposal of subsidiary

Share-based payment

Impairment of goodwill

Impairment of investment in subsidiaries

Finance expense

Finance income

2013 
£

5

(16,426)

(16,421)

Group

Company

2013
£

2012
£

2013
£

2012
£

342,588

(82,841) 680,821 (270,794)

-

-

-

-

-

35,934

60,167

(44,875)

(54,021)

-

-

-

-

-

19,815

45,152

7,776

77,671

-

-

-

-

-

(20,000)

86,500

13

-

-

(195)

(228)

(138)

(189)

299,246

99,934

668,459 (184,483)

Increase in trade and other payables

272,572

439,645

240,986

27,734

(Increase) / decrease in trade and other receivables

201,285 (269,284)

(416,201)

91,506

Changes in working capital due to disposal of subsidiary:

Trade and other receivables

Trade and other payables

Taxation paid

(11,700)

86,431

-

-

-

(6,986)

-

-

-

-

-

-

Cash generated / (used) from operating activities

847,834

263,309

493,244

(65,243))

26 Financial instruments
The Group is exposed to risks that arise from its use of financial instruments.  There have been no significant changes
in  the  Group’s  exposure  to  financial  instrument  risk,  its  objectives,  policies  and  processes  for  managing  those  from
previous periods.  The principal financial instruments used by the Group, from which financial instrument risk arises,
are trade receivables, cash and cash equivalents and trade and other payables.  

37

Aeroema_R&A_2013_v2_Layout 1  14/10/2013  12:54  Page 38

Notes to the Consolidated Financial Statements continued

For the year ended 30 June 2013

Credit risk

Credit risk arises principally from the Group’s trade receivables.  It is the risk that the counterparty fails to discharge its
obligation in respect of the instrument.  The maximum exposure to credit risk at 30 June 2013 was £526,982 (2012:
£674,987).    Trade  receivables  are  managed  by  policies  concerning  the  credit  offered  to  customers  and  the  regular
monitoring  of  amounts  outstanding  for  both  time  and  credit  limits.    At  the  year  end,  the  credit  quality  of  trade
receivables is considered to be satisfactory.

Liquidity risk
Liquidity  risk  arises  from  the  Group’s  management  of  working  capital.    It  is  the  risk  that  the  Group  will  encounter
difficulty in meeting its financial obligations as they fall due.  The Group’s policy is to meet its liabilities when they fall
due.  The Group monitors cash flow on a regular basis.  At the year end, the Group has sufficient liquid resources to
meets its obligations of £1,140,377 (2012: £800,152).

Market risk
Market  risk  arises  from  the  Group’s  use  of  interest  bearing  financial  instruments.    It  is  the  risk  that  the  fair  value  of
future cash flows of a financial instrument will fluctuate.  At the year end, the cash and cash equivalents of the Group
was £1,581,790 (2012: £756,642).  The Group ensures that its cash deposits earn interest at a reasonable rate. 

Capital risk
The Group’s objectives when managing capital are to safeguard the Group’s ability to continue as a going concern while
maximising  the  return  to  stakeholders.    The  capital  structure  of  the  Group  consists  of  equity  attributable  to  equity
holders  of  the  parent,  comprising  issued  share  capital,  reserves  and  retained  earnings  as  disclosed  in  the  Group
Statement of Changes in Equity.  At the year end, total equity was £1,501,116 (2012: £1,217,800).

Fair value of financial assets 
The Group's book value of the financial assets equates to their fair values.  

27 Pension costs defined contribution 
The Group makes pre-defined contributions to employees' personal pension plans.  Contributions payable by the Group
for the year were £105,138 (2012: £52,156).  

28 Control
There is no overall controlling party.

29 Events after the reporting period
In respect of the current year, the directors propose that a dividend of 1.5 pence per share be paid to shareholders on
29 November 2013. This dividend is subject to approval by shareholders at the Annual General Meeting and has not
been  included  as  a  liability  in  these  consolidated  financial  statements.  The  proposed  dividend  is  payable  to  all
shareholders on the Register of Members on 25 October 2013. The total estimated dividend to be paid is £120,563. 

38

Aeroema_R&A_2013_v2_Layout 1  14/10/2013  12:54  Page 39

Notice of Annual General Meeting

Aeorema Communications plc (Incorporated and registered in England and Wales with company number 04314540)

Aeorema Communications plc  (Incorporated and registered in England and Wales with company number 04314540)

NOTICE  IS  HEREBY  GIVEN that  the  Annual  General  Meeting  of  Aeorema  Communications  plc  will  be  held  at  Moray
House, 23-31 Great Titchfield Street, London W1W 7PA on 25 November 2013 at 10.00am for the transaction of the
following business:

As Ordinary Business to consider and, if thought fit, pass the following resolutions which will be proposed as Ordinary
Resolutions:  

1. To receive and adopt the report of the directors of the Company and the audited accounts for the Company for the

year ended 30 June 2013.

2. To  re-appoint  Stephen  Garbutta  as  a  Director  of  the  Company,  who  retires  in  accordance  with  article  122  of  the

Company’s Articles of Association. 

3. To  re-appoint  Stephen  Quah  as  a  Director  of  the  Company,  who  retires  in  accordance  with  article  128  of  the

Company’s Articles of Association. 

4. To  re-appoint  Baker  Tilly  Audit  Limited  as  auditors  of  the  Company  and  to  authorise  the  Directors  to  fix  their

remuneration.

5. To declare a final dividend on the ordinary shares of 12.5 pence each in the capital of the Company for the year

ended 30 June 2013 of 1.5 pence per ordinary share.

As Special Business to consider and, if thought fit, pass the following resolutions of which Resolutions 6 and 7 will be
proposed as Ordinary Resolutions and Resolution 8 will be proposed as a Special Resolution:

6. That the Company be and is hereby generally and unconditionally authorised in accordance with Section 701 of the
Companies Act 2006 (the “Act”) to make market purchases (within the meaning of Section 693(3) of the Act) on
the  AIM  Market  of  the  London  Stock  Exchange  plc  of  ordinary  shares  of  12.5  pence  each  in  the  capital  of  the
Company (“Ordinary Shares”) provided that: 

(i)

the maximum number of Ordinary Shares hereby authorised to be purchased is 1,190,625 Ordinary Shares;

(ii) the minimum price which may be paid for an Ordinary Share is 1 pence; 

(iii) the maximum price which shall be paid for an Ordinary Share shall be an amount equal to 105 per cent. of the
average middle market quotations taken from the AIM Appendix to the Daily Official List of the UKLA for the five
business days immediately preceding the day on which the Ordinary Share is contracted to be purchased; 

(iv) unless  renewed  the  authority  hereby  conferred  shall  expire  on  the  earlier  of  the  Company’s  Annual  General
Meeting  in  2014  or  eighteen  months  from  the  passing  of  this  Resolution  unless  such  authority  is  renewed,
varied or revoked prior to such time; and 

(v) the  Company  may  make  a  contract  or  contracts  to  purchase  Ordinary  Shares  under  the  authority  hereby
conferred prior to the expiry of such authority which will or may be executed wholly or partly after the expiry of
such authority and may make a purchase of Ordinary Shares in pursuance of any such contract or contracts.  

7. That the directors of the Company be generally and unconditionally authorised pursuant to and in accordance with
section  551  of  the  Act  to  exercise  all  the  powers  of  the  Company  to  allot  shares  in  the  Company  and/or  to  grant
rights to subscribe for, or to convert any security into, shares in the Company (“Rights”) up to a maximum nominal
amount of £1,000,000, provided that this authority shall expire at the end of the next annual general meeting of the
Company to be held after the date of the passing of this Resolution or, if earlier, fifteen months from the date of the

39

Aeroema_R&A_2013_v2_Layout 1  14/10/2013  12:54  Page 40

Notice of Annual General Meeting continued

Aeorema Communications plc (Incorporated and registered in England and Wales with company number 04314540)

passing  of  this  Resolution  save  that  the  Company  may  prior  to  the  expiry  of  such  period  make  any  offer  or
agreement  which  would  or  might  require  shares  to  be  allotted  or  Rights  to  be  granted  after  such  expiry  and  the
directors of the Company shall be entitled to allot shares in the Company and to grant Rights pursuant to any such
offer or agreement as if this authority had not expired.

8. That, subject to the passing of Resolution 7 set out above, the directors of the Company be empowered pursuant to
section 570 of the Act to allot equity securities (within the meaning of section 560 of the Act) for cash pursuant to
the  authority  conferred  on  them  by  Resolution  7  above,  as  if  section  561(1)  of  the  Act  did  not  apply  to  such
allotment provided this power shall be limited to:

(i)

the allotment of equity securities in connection with a rights issue, open offer or other offer of equity securities
open for acceptance for a period fixed by the directors of the Company to holders of equity securities on the
register  on  a  fixed  record  date  where  the  equity  securities  respectively  attributable  to  the  interests  of  such
holders are proportionate (as nearly as may be practicable) to their respective holdings of such equity securities
or in accordance with the rights attached thereto (but subject to such exclusions or other arrangements as the
directors of the Company may deem necessary or expedient in relation to treasury shares, fractional entitlements
or legal or practical problems under the laws of, or the requirements of any recognised body or stock exchange
in, any territory or by virtue of shares being represented by depositary receipts or any other matter); and

(ii) the allotment to any person or persons (otherwise than pursuant to sub-paragraph (i) of this Resolution above)
of equity securities up to an aggregate nominal amount of £1,000,000; provided that the power given by this
Resolution shall expire at the end of the next annual general meeting of the Company to be held after the date of
the passing of this Resolution or, if earlier, fifteen months from the date of the passing of this Resolution, save
that the directors of the Company shall be entitled to make offers or agreements before the expiry of such power
which would or might require equity securities to be allotted after such expiry and the directors of the Company
shall be entitled to allot equity securities pursuant to any such offers or agreements as if the power conferred
hereby had not expired.

By order of the Board
G Fitzpatrick
Company Secretary

Registered Office:
64 New Cavendish Street
London W1G 8TB
Dated: 7 October 2013

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Notice of Annual General Meeting continued

Aeorema Communications plc (Incorporated and registered in England and Wales with company number 04314540)

Notes:

(1) A member entitled to attend and vote at the above-mentioned annual general meeting (the "Meeting") is entitled to
appoint a proxy or proxies to exercise any or all of his rights to attend, speak and vote at the Meeting instead of him.
All members are entitled to attend and vote at the Meeting, whether or not they have returned a form of proxy. 

(2) A Form of Proxy is enclosed for your use, if desired.  The instrument appointing a proxy must reach the Company’s
registrars, Capita Registrars, PXS, The Registry, 34 Beckenham Road, Beckenham, Kent, BR3 4TU not less than 48
hours before the time of holding of the Meeting.

(3) Pursuant to Regulation 41 of The Uncertificated Securities Regulations 2001, the Company specifies that only those
members of the Company on the register 48 hours before the time set for the Meeting shall be entitled to attend or
vote at the Meeting in respect of the number of shares registered in their name at the time.  Changes to the register
of  members  after  that  time  will  be  disregarded  in  determining  the  rights  of  any  person  to  attend  or  vote  at  the
Meeting.

(4) A copy of the register of Directors’ interests in shares in the Company and copies of the Directors’ service contracts
of more than one year’s duration will be available for inspection at the registered office of the Company during office
hours only on any weekday (excluding Saturdays, Sundays and public holidays) from the date of this notice until the
date of the Meeting and at the place of the Meeting for at least 15 minutes prior to and during the Meeting.

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Company Information

Company Information
Directors

M Hale        
P Litten
G Fitzpatrick
S Garbutta
R Owen
S Quah

(Non-Executive Chairman)
(Deputy Chairman and Creative Director)
(Chief Executive)
(Non-Executive)
(Non-Executive)
(Executive Director)

Secretary

G Fitzpatrick

Company number

04314540

Registered office

Financial advisers

Stockbrokers

Nominated adviser

Auditors

Solicitors

Bankers

64 New Cavendish Street
London, W1G 8TB

Harris & Trotter LLP
64 New Cavendish Street
London, W1G 8TB

Cantor Fitzgerald Europe
One Churchill Place
Canary Wharf
London, E14 5RB

Cantor Fitzgerald Europe
One Churchill Place
Canary Wharf
London, E14 5RB

Baker Tilly Audit Limited
66 Chiltern Street
London, W1U 4JT

HowardKennedyFsi LLP
179 Great Portland Street
London, W1W 5LS

Ross & Craig
12a Upper Berkeley Street
London, W1H 7PE

Barclays Bank plc
P O Box 32106
London, NW1 2ZH

Registrar and transfer office Capita Registrars

The Registry 
34 Beckenham Road
Beckenham 
Kent 
BR3 4TU

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Notes

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Notes

44

CONSOLIDATED DIRECTORS’ REPORT
AND FINANCIAL STATEMENTS
FOR THE YEAR ENDED 30TH JUNE 2013

In ancient Greek drama, an apparently insoluble crisis was often
solved by the intervention of the gods who magically descended
onto the stage from the skies above.

The elaborate crane mechanisms that enabled this impressive
effect were known as aeorema. 

Aeorema Communications Plc, Moray House, 23-31 Great Titchfield Street, London, W1W 7PA

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