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American Eagle Outfitters

aeo · LSE Consumer Cyclical
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FY2014 Annual Report · American Eagle Outfitters
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CONSOLIDATED DIRECTORS’ REPORT
AND FINANCIAL STATEMENTS
FOR THE YEAR ENDED 30TH JUNE 2014

In ancient Greek drama, an apparently insoluble crisis was often
solved by the intervention of the gods who magically descended
onto the stage from the skies above.

The elaborate crane mechanisms that enabled this impressive
effect were known as aeorema. 

Aeorema Communications Plc, Moray House, 23-31 Great Titchfield Street, London, W1W 7PA

Aeorema_Cover_04.indd   1

20/10/2014   14:16

Contents

Overview

Chairman’s statement

Strategic report

Directors’ report

Independent auditors’ report

Consolidated statement of comprehensive income

Statement of financial position

Statement of changes in equity

Statement of cash flows

Notes to the consolidated financial statements

Notice of Annual General Meeting

Company information

2

3

4-5

6-8

9-10

11

12

13

14

15 – 39

40 – 41

42

1

Aeorema Communications plc

Aeorema  Communications  plc,  the  AIM-traded  live  events  agency,  announces  its  results  for  the  year  ended  30  June
2014. 

Overview
(cid:129) Positive progress made towards building the Group as a leading provider of live events 

(cid:129) Increased profits before tax from continuing operations to £504,841 (2013: £358,864) 

(cid:129) Increased revenues to £4,764,584 (2013: 3,992,751) 

(cid:129) Cash at bank and in hand of £1,620,895 (2013: £1,581,790)

(cid:129) Recommend  dividend  payment  of  2p  -  plus  special  3p  dividend  to  return  cash  to  shareholders  (2013:  dividend

payment: 1.5p and special dividend: nil)

(cid:129) Secured preferred supplier status positions with leading financial clients

(cid:129) A new single brand, Cheerful 21st, and an associated website is being developed to reflect future strategy to become

the live event agency of choice

2
2

Chairman’s Statement

Aeorema continues to build its position as a leading provider of live events by exploiting the strengths of its team and
bringing new innovative ideas and products effectively to life.

During the year under review, we signed a number of deals, increasing both market share and profitability. We were
particularly pleased to win a three year contract worth over £2 million with an existing technology client to run a live
event  at  the  annual  Cannes  Lions  advertising  festival.  We  ran  the  first  of  these  events  this  year,  which  was  a  great
success. Furthermore, Aeorema extended and won new roster positions with key organisations in the financial services
industry. Notably, we also created several ‘bid’ films for clients, which resulted in them winning major projects.

I believe that organisations choose to work with Aeorema for various reasons. Firstly, we provide both new and existing
customers with award-winning solutions using the latest technologies and interactive platforms; during the year we won
several awards at the event industry’s two major ceremonies - Eventia and Livecom. Secondly, our clients choose us
because they know we are committed to their success, have the reputation for encouraging them to push boundaries,
provide seamless, progressive, solutions and help them to stand out in a crowded market now, and into the future. 

It  is  inspiring  to  see  the  way  our  team  works  together  and  strives  for  ways  to  improve  our  collective  performance.
Throughout the year, their commitment, talent and integrity have led to the delivery of remarkable results. Post period
end, we strengthened this team with the appointment of Steve Garvey as our new CEO. Steve’s 25 years’ experience in
corporate  communications,  which  saw  him  work  for  a  number  of  cutting  edge  businesses  in  the  sector,  will  be
invaluable as we take Aeorema into a new phase of growth. 

Our emphasis now is on enabling Aeorema to achieve its full potential by continuing to excite our clients with superb
concepts and exceptional end results. Our five year plan is to become ‘the’ live events agency of choice, with a strong
focus on innovation. To this end, we are launching a new single brand, Cheerful 21st, as well as a website, with a focus
on  live  events.  We  intend  to  continue  to  grow  our  business  organically,  expanding  both  revenues  and  profits.
Importantly, we signed a new five-year lease on our office in the West End, which is large enough to support this growth. 

The  results  for  the  year  show  a  profit  before  taxation  from  continuing  operations  of  £504,841  (2013:  £358,864)  on
revenue of £4,764,584 (2013: £3,992,751). We remain cash positive with cash at bank and in hand of £1,620,895
(2013: £1,581,790). 

The  Board  is  proposing  a  dividend  of  2  pence  per  share  to  be  paid  on  21  November  2014  to  shareholders  on  the
register on 24 October 2014. This has increased substantially from last year’s dividend of 1.5p and additionally, in light
of our strong cash position at the year end, the Board is delighted to propose a special dividend of 3 pence per share to
be paid on 21 November 2014 to shareholders on the register on 24 October 2014. The ex-dividend date for both the
final dividend and the special dividend will be 23 October 2014.

On behalf of the board, I would like to thank our team for their hard work during the past year. Our thanks also go to our
shareholders, whose continued support of Aeorema has helped us achieve record levels of performance in the year to
June 2014.

M Hale
Chairman

14 October 2014

3
3

 
Strategic Report

For the year ended 30 June 2014

The directors present their Strategic Report on the Group for the year ended 30 June 2014.

Principal activities
Aeorema  is  a  live  events  agency  with  film  capabilities  that  specialises  in  devising  and  delivering  corporate
communication solutions.

Business review 
The results for the year show a profit before taxation from continuing operations of £504,841 (2013: £358,864). It is
proposed that the retained profit after taxation of £415,696 (2013: £263,501) is transferred to the Group's reserves. 

Revenue  for  the  year  from  continuing  operations  was  £4,764,584  (2013:  £3,992,751).  The  gross  profit  remained
consistent at 41% (2013: 44%) and gross profit from continuing operations was £1,969,955 (2013: £1,167,261).

Key Financial Highlights

Year

Continuing operations
Revenue

2014
£

2013
£

2012
£

2011
£

4,764,584

3,992,751

2,837,345

2,147,844

Profit / (loss) before taxation, impairment losses 
and write off of development costs

504,841

358,864

41,399

(90,336)

Further information can be found within the Chairman's Statement on page 3.

Capital Expenditure 
Total capital expenditure, including expenditure on tangible assets, was £41,988 compared with £51,335 last year. 

Cashflows 
Net cash inflow from operating activities was £106,751 compared with a net cash inflow of £847,834 for the year ended
30 June 2013, due to an increase in trade receivables, as a result of significant sales shortly before the year end. Total
cashflow, representing operating cashflow after taxation, interest, capital expenditure and financing activities, increased
by £39,105 compared with an increase of £825,148 last year.

Employees 
Our  priority  is  to  attract  and  retain  talented  employees  and  to  harness  their  creativity  to  drive  growth  through
development and delivery of services that bring value to our customers' business operations. 

We continue to focus on ensuring that the performance of staff is measured against clear, business focused objectives
and behavioural criteria through continual appraisals. 

Reward
The  Group  benchmarks  employee  salaries  against  the  market  and  reviews  salaries  annually  to  ensure  that  we  are
paying at a level to attract and retain high-quality employees. 

Key  employees  are  offered  access  to  a  share  option  scheme,  further  details  of  which  are  provided  in  note  22  to  the
financial statements. 

4

Strategic Report continued

For the year ended 30 June 2014

Equal Opportunities
We  are  committed  to  ensuring  equal  opportunities  for  our  staff.  We  have  introduced  training  which  covers  equal
opportunities legislation and best practice. Our policy in respect of employment of disabled persons is the same as that
relating  to  all  other  employees  in  matters  of  training,  career  development  and  promotion.  Where  employees  become
disabled during the course of their employment, we make every effort to make reasonable adjustments to their working
environment to enable their continued employment. 

Safety, Health and Environment 
The commitment and participation of all employees is vital to efficient and effective occupational risk control. In order to
meet our responsibility to protect the environment, staff and the business, the Group continues to focus on maintaining
a risk aware culture. 

We  believe  the  Group  maintains  a  low  environmental  impact.  We  therefore  continue  to  work  on  the  potential
environmental impacts of energy consumption, waste and travel. 

Directors' Policies for Managing Principal Risks 
There is an ongoing process for identifying, evaluating and managing the significant risks faced by the business. Risk
reviews are undertaken regularly by the respective business areas throughout the year to identify and assess the key
risks associated with the achievement of our business objective. 

Key risks of a financial nature 
The principal risks and uncertainties facing the Group are with customer dependency. Though the Group has a very
diverse  customer  base  in  certain  market  sectors,  key  customers  can  represent  a  significant  amount  of  revenue.  Key
customer  relationships  are  closely  monitored  but  the  loss  of  a  key  client  could  have  adverse  effect  on  the  Group’s
performance. Further details of risks, uncertainties and financial instruments are contained in note 26. 

Key risks of non financial nature 
The Group is operating in a highly competitive global market that is undergoing continual change. The Group’s ability to
respond to many competitive factors including, but not limited to technological innovations, product quality, customer
service and employment of qualified personnel will be key in the achievement of its objectives, but its ultimate success
will depend on the purchase spends of its customers and the buoyancy in the market. 

On behalf of the Board 

S Garbutta 
Director
14 October 2014

5

Directors’ Report 

For the year ended 30 June 2014

The directors present their annual report and financial statements for the year ended 30 June 2014. The financial
statements are for Aeorema Communications plc (“the Company”) and its subsidiaries (together, “the Group”).

In accordance with section 414C of the Companies Act 2006, the company has produced a Strategic Report which is
set out on pages 4 to 5.

Directors 
The following directors have held office since 1 July 2013: 
P Litten 

R Owen

S Garbutta 

M Hale

G Fitzpatrick

S Quah

In accordance with regulation 122 of the Company's Articles of Association, one third of the directors retire by rotation,
or if their number is not three, or a multiple of three, the nearest to but not exceeding one third, and, being eligible, offer
themselves for re-election. 

Dividends
The  Board  is  proposing  a  dividend  of  2  pence  per  share  to  be  paid  on  21  November  2014  to  shareholders  on  the
register on 24 October 2014. This has increased substantially from last year’s dividend of 1.5p and additionally, in light
of our strong cash position at the year end, the Board is delighted to propose a special dividend of 3 pence per share to
be paid on 21 November 2014 to shareholders on the register on 24 October 2014. The ex-dividend date for both the
final dividend and the special dividend will be 23 October 2014.

Financial instruments 
Details of financial instruments are given in note 26 to the accounts. 

Non-current assets
The  significant  changes  in  non-current  assets  during  the  year  are  explained  in  notes  10  and  11  to  the  financial
statements.    As  pioneers  in  visual  technologies,  the  Group  has  utilised  its  resources  to  develop  unique  and  highly
innovative communications products. 

Shareholdings 
At 30 September 2014, the directors were aware that the following were the beneficial owners of 3% or more of the
Company's issued share capital:

Number of shares

Percentages held

P Litten

M Hale

Reverse Take-Over Investments Plc

B Smith

3,362,500

1,650,000

300,000

300,000

38.5

18.9

3.7

3.4

6

Directors’ Report continued

For the year ended 30 June 2014

R Owen is a director and has an interest in Reverse Take-Over Investments plc through its parent company Westside
Acquisitions plc. As civil partner of P Litten, G Fitzpatrick has a beneficial interest in 3,362,500 ordinary shares. 

Corporate governance 
Although not required to do so, the Company seeks within the practical confines of being a small company to comply
with a number of the principles of good governance and the UK Corporate Governance Code (“The Code") appended to
the Listing Rules of the Financial Services Authority. 

The Board 
The aim of the Board is to function at the head of the Company's management structures, leading and controlling its
activities and setting a strategy for enhancing shareholder value. The Board currently consists of three executive
directors and three non-executive directors. The Company does not have a Nomination Committee as such; the Board
collectively undertakes the functions of such a committee. 

Future developments
On 1 July 2014 Mr S Garvey was appointed Director of Aeorema Limited and became Chief Executive Officer.

Internal control 
The Board has overall responsibility for ensuring that the Group maintains systems and internal financial controls that
provide them with reasonable assurance regarding the financial information both for use within the business and for
external publication and that the assets are safeguarded. 

Audit Committee 
There is an Audit Committee consisting of the Chairman, and a non-executive director. The terms of reference of the
Audit Committee are to assist the Board in the discharge of its responsibilities for corporate governance, financial
reporting and internal control. Its duties include maintaining an appropriate relationship with the Company's auditors,
keeping under review the scope and the results of the audit and its effectiveness.

Remuneration Committee 
The Remuneration Committee consists of two non-executive directors, Stephen Garbutta and Michael Hale, and a
meeting will be held no less than once a year. The Remuneration Committee is responsible for reviewing the
performance of the executives of the Company and for setting the scale and structure of their remuneration, paying due
regard to the interests of shareholders as a whole and the performance of the Company.

Going concern 
After making appropriate enquiries, the directors have a reasonable expectation that the Group and the Company have
adequate resources to continue in operational existence for the foreseeable future. For this reason, they continue to
adopt the going concern basis in preparing the Group's financial statements. 

Statement of disclosure to auditor 
So far as the directors are aware, there is no relevant audit information of which the Company's auditors are unaware.
Additionally, they have taken all the necessary steps that they ought to have taken as directors in order to make
themselves aware of all the relevant audit information and to establish that the Company's auditors are aware of that
information. 

7

Directors’ Report continued

For the year ended 30 June 2014

Auditor
On 31 October 2013 our auditors changed their name to Baker Tilly Audit Limited. Subsequently Baker Tilly Audit
Limited ceased trading on 31 March 2014. The directors, having been notified of the cessation of trade of Baker Tilly
Audit Limited, appointed Baker Tilly UK Audit LLP as auditor on 1 April 2014 to fill the casual vacancy. In accordance
with the Companies Act a resolution proposing the appointment of Baker Tilly UK Audit LLP will be put to the members.

Directors' responsibilities 
The directors are responsible for preparing the Strategic Report and the Directors’ Report, and the financial statements
in accordance with applicable law and regulations.

Company law requires the directors to prepare group and company financial statements for each financial year.  The
directors  are  required  by  the  AIM  Rules  of  the  London  Stock  Exchange  to  prepare  group  financial  statements  in
accordance with International Financial Reporting Standards ("IFRS")  as adopted by the European Union (“EU”) and
have elected under company law to prepare the company financial statements in accordance with IFRS  as adopted by
the EU.

The financial statements are required by law and IFRS adopted by the EU to present fairly the financial position of the
group  and  the  company  and  the  financial  performance  of  the  group  and  the  company.  The  Companies  Act  2006
provides in relation to such financial statements that references in the relevant part of that Act to financial statements
giving a true and fair view are references to their achieving a fair presentation.

Under company law the directors must not approve the financial statements unless they are satisfied that they give a
true and fair view of the state of affairs of the group and the company and of the profit or loss of the group and the
company for that period. 

In preparing the group and company financial statements, the directors are required to:-

– select suitable accounting policies and then apply them consistently;

– make judgements and accounting estimates that are reasonable and prudent;

– state whether they have been prepared in accordance with IFRSs adopted by the EU;

– prepare the financial statements on the going concern basis unless it is inappropriate to presume that the group

and the company will continue in business.

The  directors  are  responsible  for  keeping  adequate  accounting  records  that  are  sufficient  to  show  and  explain  the
Group’s and the Company’s transactions and disclose with reasonable accuracy at any time the financial position of the
group and the company and enable them to ensure that the financial statements comply with the Companies Act 2006.
They are also responsible for safeguarding the assets of the Group and the Company and hence for taking reasonable
steps for the prevention and detection of fraud and other irregularities.

The directors are responsible for the maintenance and integrity of the corporate and financial information included on
the Aeorema Communications plc website.

Legislation in the United Kingdom governing the preparation and dissemination of financial statements may differ from
legislation in other jurisdictions.

On behalf of the Board

S Garbutta 
Director 
14 October 2014

8

Independent Auditors’ Report

To the Members of Aeorema Communications plc

We have audited the Group and Parent Company financial statements (“the financial statements”) on pages 11 to 39.
The  financial  reporting  framework  that  has  been  applied  in  their  preparation  is  applicable  law  and  International
Financial  Reporting  Standards  (IFRSs)  as  adopted  by  the  European  Union  and,  as  regards  the  parent  company
financial statements, as applied in accordance with the provisions of the Companies Act 2006.   

This  report  is  made  solely  to  the  company’s  members,  as  a  body,  in  accordance  with  Chapter  3  of  Part  16  of  the
Companies Act 2006.  Our audit work has been undertaken so that we might state to the company’s members those
matters we are required to state to them in an auditor’s report and for no other purpose.  To the fullest extent permitted
by law, we do not accept or assume responsibility to anyone other than the Company and the company’s members as a
body, for our audit work, for this report, or for the opinions we have formed.

Respective responsibilities of directors and auditor
As more fully explained in the Directors’ Responsibilities Statement set out on page 8, the directors are responsible for
the preparation of the financial statements and for being satisfied that they give a true and fair view.  Our responsibility
is  to  audit  and  express  an  opinion  on  the  financial  statements  in  accordance  with  applicable  law  and  International
Standards  on  Auditing  (UK  and  Ireland).    Those  standards  require  us  to  comply  with  the  Auditing  Practices  Board’s
(APB’s) Ethical Standards for Auditors.

Scope of the audit of the financial statements
A description of the scope of an audit of financial statements is provided on the Financial Reporting Council’s website at
http://www.frc.org.uk/auditscopeukprivate.

Opinion on financial statements
In our opinion 

– the financial statements give a true and fair view of the state of the Group’s and the Parent’s affairs as at 30 June

2014 and of the Group’s profit for the year then ended;

– the  Group  financial  statements  have  been  properly  prepared  in  accordance  with  IFRSs  as  adopted  by  the

European Union

– the  Parent’s  financial  statements  have  been  properly  prepared  in  accordance  with  IFRSs  as  adopted  by  the

European Union and as applied in accordance with the Companies Act 2006; and

– the financial statements have been prepared in accordance with the requirements of the Companies Act 2006.

9

Independent Auditors’ Report continued

To the shareholders of Aeorema Communications plc

Opinion on other matter prescribed by the Companies Act 2006
In our opinion the information given in the Strategic Report and the Directors’ Report for the financial year for which the
financial statements are prepared is consistent with the financial statements.

Matters on which we are required to report by exception
We have nothing to report in respect of the following matters where the Companies Act 2006 requires us to report to you
if, in our opinion:

– adequate accounting records have not been kept by the Parent Company, or returns adequate for our audit have

not been received from branches not visited by us; or

– the Parent Company financial statements are not in agreement with the accounting records and returns; or

– certain disclosures of directors’ remuneration specified by law are not made; or

– we have not received all the information and explanations we require for our audit.

Ian Hughes (Senior Statutory Auditor)

For and on behalf of Baker Tilly UK Audit LLP, Statutory Auditor 

Chartered Accountants
25 Farringdon Street
London
EC4A 4AB
20 October 2014

10

Consolidated Statement of Comprehensive Income

For the year ended 30 June 2014

Continuing operations
Revenue
Cost of sales

Gross profit
Administrative expenses

Operating Profit 
Gain recognised on disposal of former subsidiary
Finance income
Finance expense

Profit before taxation
Taxation

Profit for the year from continuing operations

Discontinued operations
Loss for the period from discontinued operations

Total comprehensive income for the year 
attributable to owners of the parent

Profit per ordinary share:
Basic

From continuing operations
From discontinued operations

Total basic earnings per share

Diluted

From continuing operations
From discontinued operations

Total diluted earnings per share

Notes

2

3
24
4
4

5

7

9

9

2014

£

4,764,584
(2,794,629)

1,969,955
(1,465,520)

504,435
–
406
–

504,841
(89,145)

415,696

2013
As restated
£

3,992,751
(2,253,321)

1,739,430
(1,434,769)

304,661
54,021
195
(13)

358,864
(79,087)

279,777

–

(16,276)

415,696

263,501

5.02290p
–

5.02290p

4.55487p
–
4.55487p

3.4809p
(0.2025p)

3.2784p

3.25117p
(0.18914p)
3.06203p

There were no other comprehensive income items.

The notes on pages 15 to 39 are an integral part of these financial statements.

11

Statement of Financial Position

As at 30 June 2014

Notes

Group

Company

2014
£

2013
£

2014
£

2013
£

Non-current assets

Intangible assets

Property, plant and equipment

Deferred taxation

Investments in subsidiaries

Total non-current assets 

Current assets

Inventories

Trade and other receivables

Cash and cash equivalents

Total current assets

Total assets

Current liabilities

10

11

6

12

13

14

365,154

365,154

67,449

24,145

–

77,040

8,277

–

–

–

–

–

–

–

553,196

538,307

456,748

450,471

553,196

538,307

2,674

2,675

–

–

1,475,921

606,557

357,873

468,462

1,620,895

1,581,790

734,628

782,780

3,099,490

2,191,022

1,092,501

1,251,242

3,556,238

2,641,493

1,645,697

1,789,549

Trade and other payables

15

(1,589,007)

( 1,140,377)

(89,730)

( 282,081)

Net assets

Equity

Share capital

Merger reserve

Other reserve

Share-based payment reserve

Capital redemption reserve

Retained earnings

1,967,231

1,501,116

1,555,967

1,507,468

16

17

18

1,079,688

1,004,688

1,079,688

1,004,688

16,650

19,500

16,650

–

16,650

19,500

16,650

–

110,972

96,083

110,972

96,083

257,812

257,812

257,812

257,812

482,609

125,883

71,345

132,235

Equity attributable to owners of the parent 

1,967,231

1,501,116

1,555,967

1,507,468

The notes on pages 15 to 39 are an integral part of these financial statements.

The financial statements were approved and authorised by the board of directors on 14 October 2014 and were signed
on its behalf by

G Fitzpatrick, Director 

S Garbutta, Director

Company Registration No. 04314540

12

Statement of Changes in Equity

For the year ended 30 June 2014

Group

Share 
capital
£

Merger
reserve
£

Other
reserve
£

At 1 July 2012

1,004,688

16,650

Comprehensive income 
for the year, net of tax

Share-based payments

–

–

–

–

At 30 June 2013

1,004,688

16,650

At 1 July 2013

1,004,688

16,650

Comprehensive income 
for the year, net of tax

Tax credit relating to 
share option scheme

Dividends paid

–

–

–

Shares issued in the period

75,000

Share-based payments

–

–

–

–

–

–

Share-
based
payment
reserve
£

Capital
redemption
reserve
£

Retained
earnings
£

Total
equity
£

76,268

257,812

(137,618) 1,217,800

–

19,815

–

–

263,501

263,501

–

19,815

96,083

257,812

125,883

1,501,116

96,083

257,812

125,883

1,501,116

–

–

–

–

–

415,696

415,696

61,594

61,594

(120,564)

( 120,564)

–

–

94,500

14,889

At 30 June 2014

1,079,688

16,650

19,500

110,972

257,812

482,609

1,967,231

–

14,889

Company

Share 
capital
£

Merger
reserve
£

Other
reserve
£

At 1 July 2012

1,004,688

16,650

Comprehensive income 
for the year, net of tax

Share-based payments

–

–

–

–

At 30 June 2013

1,004,688

16,650

At 1 July 2013

1,004,688

16,650

Comprehensive income for 
the year, net of tax

Dividends paid

–

–

Shares issued in the period

75,000

Share-based payments

-

–

–

–

–

Share-
based
payment
reserve
£

Capital
redemption
reserve
£

Retained
earnings
£

Total
equity
£

76,268

257,812

(548,586)

806,832

–

19,815

–

–

680,821

680,821

–

19,815

96,083

257,812

132,235

1,507,468

96,083

257,812

132,235

1,507,468

–

–

–

–

59,674

59,674

(120,564)

( 120,564)

–

–

94,500

14,889

–

14,889

At 30 June 2014

1,079,688

16,650

19,500

110,972

257,812

71,345

1,555,967

The notes on pages 15 to 39 are an integral part of these financial statements.

13

–

–

–

–

–

–

–

–

19,500

–

–

–

–

–

–

–

19,500

–

–

–

–

–

–

–

Statement of Cash Flows

For the year ended 30 June 2014

Net cash flow from operating activities

25

106,751

847,834

(152,338)

493,244

Notes

Group

Company

2014
£

2013
£

2014
£

2013
£

Cash flows from investing activities

Finance income

406

195

250

138

Purchase of property, plant and equipment

11

(41,988)

( 51,335)

Proceeds from sale of property, plant and equipment

Dividends received by the Company

Disposal of subsidiary (net of cash disposed)

24

–

–

–

44,875

–

130,000

(16,421)

–

–

–

–

–

–

–

Cash (used) / generated in investing activities

(41,582)

( 22,686)

130,250

138

Cash flows from financing activities

Proceeds of share issue

Dividends paid to owners of the Company

Cash used in financing activities

94,500

(120,564)

(26,064)

–

–

–

94,500

(120,564)

(26,064)

–

–

–

Net increase / (decrease) in cash and cash equivalents

39,105

825,148

(48,152)

493,382

Cash and cash equivalents at beginning of year

1,581,790

756,642

782,780

289,398

Cash and cash equivalents at end of year

14

1,620,895

1,581,790

734,628

782,780

The notes on pages 15 to 39 are an integral part of these financial statements.

14

Notes to the Consolidated Financial Statements

For the year ended 30 June 2014

Accounting policies 
Aeorema  Communications  plc  is  a  public  limited  company  incorporated  in  the  United  Kingdom.  The  Company  is
domiciled  in  the  United  Kingdom  and  its  principal  place  of  business  is  Moray  House,  23/31  Great  Titchfield  Street,
London W1W 7PA. The Company’s Ordinary Shares are traded on the AIM Market.

The principal accounting policies adopted in the preparation of the financial statements are set out below. The policies
have been consistently applied to all the years presented, unless otherwise stated.

Going concern
The Group’s business activities, together with the factors likely to affect its future development and performance are set
out in the review of business contained in the Chairman’s Statement. The Group’s financial statements show details of
its financial position including, in note 26, details of its financial instruments and exposure to risk.

After  reviewing  the  Group’s  budget  for  the  next  financial  year,  other  medium  term  plans  and  considering  the  risks
outlined in note 26, the Directors, at the time of approving the financial statements, have a reasonable expectation that
the Group has adequate resources to continue in operational existence for the foreseeable future and have therefore
used the going concern basis in preparing the financial statements.

Basis of Preparation
The  Group’s  financial  statements  have  been  prepared  under  the  historical  cost  convention  and  in  accordance  with
International  Financial  Reporting  Standards  (IFRS)  as  adopted  by  the  European  Union,  and  with  those  parts  of  the
Companies Act 2006 applicable to companies reporting under IFRS.

The following new standards, amendments to standards and interpretations, applied for the first time from 1 July 2013.

(cid:129) IFRS 1 (Amended) ‘First-time Adoption of International Financial Reporting Standards’, effective 1 January 2013.

(cid:129) IFRS 7 ‘Financial Instruments: Disclosures’, effective 1 January 2013.

(cid:129) IFRS 10 ‘Consolidated Financial Statements’, effective 1 January 2013.

(cid:129) IFRS 11 ‘Joint Arrangements’, effective 1 January 2013.

(cid:129) IFRS 12 ‘Disclosure of Interests in Other Entities’, effective 1 January 2013.

(cid:129) IFRS 13 ‘Fair Value Measurement’, effective 1 January 2013.

(cid:129) IAS 1 (Amended) ‘Presentation of Other Comprehensive Income’, effective 1 January 2013.

(cid:129) IAS 16 (Amended) ‘Property, Plant and Equipment’, effective 1 January 2013.

(cid:129) IAS 19 (Amended) ‘Employee Benefits’, effective 1 January 2013.

(cid:129) IAS 27 (Revised) ‘Separate Financial Statements’, effective 1 January 2013.

(cid:129) IAS 28 (Revised) ‘Investments in Associates and Joint Ventures’, effective 1 January 2013.

(cid:129) IAS 32 (Amended) ‘Financial Instruments: Presentation’, effective 1 January 2013.

(cid:129) IAS 34 (Amended) ‘Interim Financial Reporting’, effective 1 January 2013.

(cid:129) IFRIC 20 ‘Stripping Costs in the Production Phase of a Surface Mine’, effective 1 January 2013.

The  adoption  of  these  revised  and  amended  standards  has  not  impacted  on  the  Annual  Report  and  Financial
Statements.

15

Notes to the Consolidated Financial Statements continued

For the year ended 30 June 2014

Adopted IFRSs not yet applied
The following new standards, amendments to standards and interpretations have been issued, but are not effective for
the financial year beginning 1 July 2013 and have not been adopted early by the Group:

(cid:129) IFRS 2 (Amended) ‘Share-Based Payments’, effective 1 July 2014.

(cid:129) IFRS 3 (Amended) ‘Business Combinations’, effective 1 July 2014.

(cid:129) IFRS 7 (Amended) ‘Financial Instruments: Disclosures’, effective 1 January 2015.

(cid:129) IFRS 8 (Amended) ‘Operating Segments’, effective 1 July 2014.

(cid:129) IFRS 9 ‘Financial Instruments’, effective 1 January 2018.

(cid:129) IFRS 11 (Amended) ‘Accounting for Acquisitions of Interests in Joint Operations’, effective 1 July 2016.

(cid:129) IFRS 14 ‘Regulatory Deferral Accounts’, effective 1 July 2016.

(cid:129) IFRS 15 ‘Revenue for Contracts with Customers’, effective 1 July 2017.

(cid:129) ‘Investment Entities’ (Amendments to IFRS 10, IFRS 12 and IAS 27) effective 1 January 2014.

(cid:129) IAS 16 (Amended) ‘Property, Plant and Equipment’, effective 1 July 2014.

(cid:129) IAS 19 (Amended) ‘Employee Benefits’, effective 1 July 2014.

(cid:129) IAS 24 (Amended) ‘Related Party Disclosures’, effective 1 July 2014. 

(cid:129) IAS 27 (Amended) ‘Separate Financial Statements’, effective 1 January 2016.

(cid:129) IAS  32  (Amended)  ‘Financial  Instruments:  Presentation  -  Offsetting  Financial  Assets  and  Financial  Liabilities’,

effective 1 January 2014.

(cid:129) IAS 36 (Amended) ‘Recoverable Amounts Disclosures for Non-Financial Assets’, effective 1 January 2014. 

(cid:129) IAS 38 (Amended) ‘Intangible Assets’, effective 1 July 2014.

(cid:129) IAS 39 (Amended) ‘Novation of Derivatives and Continuation of Hedge Accounting’, effective 1 January 2014.

(cid:129) IAS 40 (Amended) ‘Investment Property’, effective 1 January 2014.

(cid:129) ‘Clarification of Acceptable Methods of Depreciation and Amortisation’ (Amendments to IAS 16 and IAS 38) effective

1 January 2016.

(cid:129) ‘Agriculture: Bearer Plants’ (Amendments to IAS 16 and IAS 41) effective 1 January 2016.

(cid:129) IFRIC Interpretation 21 ‘Levies’, effective 1 January 2014.

Management  does  not  believe  that  the  application  of  these  standards,  where  applicable,  will  have  an  impact  on  the
financial statements, except for the requirement of additional disclosures.

Presentation
The  Directors  have  determined  that  wages  and  salaries  relating  to  production  personnel  previously  disclosed  in  the
Consolidated  Statement  of  Comprehensive  Income  within  Cost  of  Sales  should  now  be  reflected  as  Administrative
Expenses,  in  order  to  more  accurately  reflect  the  nature  of  these  costs.  Accordingly,  an  amount  of  £739,679  (2013:
£572,169) has been reclassified to present these expenses in a consistent manner. 

16

Notes to the Consolidated Financial Statements continued

For the year ended 30 June 2014

Basis of consolidation 
The Group financial statements consolidate those of the Company and all of its subsidiary undertakings drawn up to 30
June 2014. Subsidiaries are entities over which the Group has the power to control the financial and operating policies
so  as  to  obtain  benefits  from  their  activities.  Subsidiaries  are  fully  consolidated  from  the  date  on  which  control  is
transferred until the date that such control ceases.

Intra-group  transactions,  balances  and  unrealised  gains  and  losses  on  transactions  between  group  companies  are
eliminated.

The  merger  reserve  is  used  where  more  than  90%  of  the  shares  in  a  subsidiary  are  acquired  and  the  consideration
includes the issue of new shares by the Company, thereby attracting merger relief under the Companies Act 2006.

Revenue
Revenue  represents  amounts  (excluding  value  added  tax)  derived  from  the  provision  of  services  to  third  party
customers  in  the  course  of  the  Group’s  ordinary  activities.  Revenue  is  measured  at  the  fair  value  of  consideration
received taking into account any trade discounts and volume rebates. Revenue for all business segments is recognised
when the Group has earned the right to receive consideration for its services.

Intangible assets - goodwill 
All  business  combinations  are  accounted  for  by  applying  the  acquisition  method.  Goodwill  acquired  represents  the
excess  of  the  fair  value  of  the  consideration  and  associated  costs  over  the  fair  value  of  the  identifiable  net  assets
acquired.

After initial recognition, goodwill is measured at cost less any accumulated impairment losses. At the date of acquisition,
the goodwill is allocated to cash generating units, usually at business segment level or statutory company level as the
case  may  be,  for  the  purpose  of  impairment  testing  and  is  tested  at  least  annually  for  impairment.  On  subsequent
disposal or termination of a business acquired, the profit or loss on termination is calculated after charging the carrying
value of any related goodwill. 

Property, plant and equipment
Property,  plant  and  equipment  is  stated  in  the  financial  statements  at  cost  less  accumulated  depreciation  and  any
impairment  value.  Depreciation  is  provided  to  write  off  the  cost  less  estimated  residual  value  of  property,  plant  and
equipment over its expected useful life (which is reviewed at least at each financial year end), as follows: 

Leasehold land and buildings

straight line over the life of the lease (5 years)

Fixtures, fittings and equipment

25% straight line

Any  gain  or  loss  arising  on  the  derecognition  of  the  asset  (calculated  as  the  difference  between  the  net  disposal
proceeds  and  the  carrying  amount  of  the  asset)  is  included  in  the  income  statement  in  the  year  that  the  asset  is
derecognised.

Fully depreciated assets still in use are retained in the financial statements.

17

Notes to the Consolidated Financial Statements continued

For the year ended 30 June 2014

Impairment
The  carrying  amounts  of  the  Group’s  assets  are  reviewed  at  each  period  end  to  determine  whether  there  is  any
indication of impairment. If any such indication exists, the assets’ recoverable amount is estimated. For goodwill and
intangible  assets  that  have  an  indefinite  useful  life  and  intangible  assets  that  are  not  yet  available  for  use,  the
recoverable amount is estimated at each annual period end date and whenever there is an indication of impairment.

An  impairment  loss  is  recognised  whenever  the  carrying  amount  of  an  asset  or  its  cash-generating  unit  exceeds  its
recoverable amount. Impairment losses are recognised in the income statement in those expense categories consistent
with the function of the impaired asset.

Operating leases
Rentals under operating leases are charged to the Statement of Comprehensive Income on a straight line basis over the
period of the lease. 

Investments 
Fixed asset investments are stated at cost less provision for diminution in value. 

Inventories
Inventories are stated at the lower of cost and net realisable value. 

Trade and other receivables
Trade  and  other  receivables  are  stated  initially  at  fair  value  and  subsequently  measured  at  amortised  cost  less  any
provision for impairment.

Trade and other payables
Trade payables are recognised initially at fair value and subsequently measured at amortised cost.

Cash and cash equivalents
Cash comprises, for the purpose of the Statement of Cash Flows, of cash in hand and deposits payable on demand.
Cash equivalents are short-term highly liquid investments that are readily convertible to known amounts of cash and
that  are  subject  to  an  insignificant  risk  of  changes  in  value.  Cash  equivalents  normally  have  a  date  of  maturity  of  3
months or less from the acquisition date.

Finance income
Financial income consists of interest receivable on funds invested. It is recognised in the Statement of Comprehensive
Income as it accrues.

Taxation
Income  tax  on  the  profit  or  loss  for  the  periods  presented  comprises  current  and  deferred  tax.  Current  tax  is  the
expected tax payable on the taxable income for the year, using rates enacted or substantively enacted at the end of the
reporting period, and any adjustment to tax payable in respect of previous years.

18

Notes to the Consolidated Financial Statements continued

For the year ended 30 June 2014

Deferred  tax  is  provided  on  temporary  differences  between  carrying  amounts  of  assets  and  liabilities  for  financial
reporting purposes and the amounts used for taxation purposes. The following temporary differences are not provided
for:  the  initial  recognition  of  goodwill;  the  initial  recognition  of  assets  or  liabilities  that  affect  neither  accounting  nor
taxable profit other than in a business combination; the differences relating to investments in subsidiaries to the extent
that  they  will  probably  not  reverse  in  the  foreseeable  future.  The  amount  of  deferred  tax  provided  is  based  on  the
expected manner of realisation or settlement of the carrying amount of assets and liabilities, using tax rates enacted or
substantively enacted at the end of the reporting period.

A deferred tax asset is recognised only to the extent that it is probable that future taxable profits will be available against
which the assets can be utilised. 

Pension costs
The Group does not operate a pension scheme for its employees. It does however, make contributions to the private
pension  arrangements  of  certain  employees.  These  arrangements  are  of  the  money  purchase  type  and  the  amount
charged to the Statement of Comprehensive Income represents the contributions payable by the Group for the period.

Financial instruments 
The Group does not enter into derivative transactions and does not trade in financial instruments. Financial assets and
liabilities  are  recognised  on  the  Statement  of  Financial  Position  when  the  Group  becomes  a  party  to  the  contractual
provision of the instrument.

Equity
An equity instrument is a contract that evidences a residual interest in the assets of an entity after deducting all of its
liabilities.  Equity  instruments  are  recorded  at  the  proceeds  received,  net  of  direct  issue  costs.  The  Group’s  equity
instruments comprise ‘share capital’ in the Statement of Financial Position.

Foreign currency translation
Monetary assets and liabilities denominated in foreign currencies are translated into sterling at the rates of exchange
ruling at the end of the reporting period. Transactions in foreign currencies are recorded at the rate ruling at the date of
the transaction. All differences are taken to the Statement of Comprehensive Income.

Share-based awards
The Group issues equity settled payments to certain employees. Equity settled share based payments are measured at
fair value (excluding the effect of non-market based vesting conditions) at the date of grant.

The  fair  value  is  estimated  using  option  pricing  models  and  is  dependent  on  factors  such  as  the  exercise  price,
expected  volatility,  option  price  and  risk  free  interest  rate.  The  fair  value  is  then  amortised  through  the  Statement  of
Comprehensive Income on a straight-line basis over the vesting period. Expected volatility is determined based on the
historical share price volatility for the Company. Further information is given in note 22 to the financial statements.

19

Notes to the Consolidated Financial Statements continued

For the year ended 30 June 2014

Significant judgements and estimates
The  preparation  of  the  Group’s  financial  statements  in  conforming  with  IFRS  required  management  to  make
judgements,  estimates  and  assumptions  that  effect  the  application  of  policies  and  reported  amounts  in  the  financial
statements.  These  judgements  and  estimates  are  based  on  management’s  best  knowledge  of  the  relevant  facts  and
circumstances.  Information  about  such  judgements  and  estimation  is  contained  in  the  accounting  policies  and  /  or
notes to the financial statements and the key areas are summarised below:

a) Depreciation rates are based on the estimated useful lives and residual value of the assets involved.

b) The impairment review of goodwill is based on the estimation of future cash flows and discount rates in order to

calculate the present value of the cash flows.

c) The  Group  operates  share  incentive  schemes  as  detailed  in  note  22.  In  order  to  calculate  the  annual  charge  in
accordance  with  IFRS  2,  management  are  required  to  make  a  number  of  assumptions  and  include,  amongst
others, volatility and expected life of options.

d) An allowance for uncollectable trade receivables is estimated based on a combination of aging analysis and any

specific, known troubled customer accounts.

20

Notes to the Consolidated Financial Statements continued

For the year ended 30 June 2014

2 Revenue and segment information
The Company uses several factors in identifying and analysing reportable segments, including the basis of organisation,
such  as  differences  in  products  and  geographical  areas.  The  Board  of  Directors,  being  the  Chief  Operating  Decision
Makers, have determined that for the period ending 30 June 2014 there is only a single reportable segment.

All revenue represents sales to external customers. Three customers (2013: one) are defined as major customers by
revenue, contributing more than 10% of the Group revenue.

Customer one

Customer two

Customer three

Major customers 

2014
£

1,214,324

809,290

571,188

2013
£

1,217,332

–

–

2,594,802

1,217,332

The geographical analysis of revenue from continuing operations by geographical location of customer is as follows:

Geographical market

2014

2013

2014

2013

UK
£

UK
£ 

Europe
£

Europe
£

2014
Rest of
the
World
£

2013
Rest of
the
World
£

2014

2013

Total
£

Total
£

Revenue

4,493,297 3,803,651

262,306

1,752

8,981

187,348 4,764,584 3,992,751

All non-current assets are based in the UK.

21

Notes to the Consolidated Financial Statements continued

For the year ended 30 June 2014

3 Operating profit

Operating profit is stated after charging

Depreciation of property, plant and equipment

Profit on disposal of property, plant and equipment

Fees payable to the Company’s auditor in respect of:

Audit of the Company’s annual accounts

Audit of the Company’s subsidiaries

Staff costs (see note 21)

Operating leases – land and buildings

4 Financial income and expenses

Finance income

Bank interest received

Finance expenses

Other interest payable

2014
£

2013
£

51,579

35,934

–

44,875

6,000

6,000

11,500

11,500

1,029,306 1,001,550

77,596

91,438

2014
£

406

2014
£

–

2013
£

195

2013
£

13

22

Notes to the Consolidated Financial Statements continued

For the year ended 30 June 2014

5 Taxation

The tax charge comprises:

Current tax

Prior period adjustment

Current year

Deferred tax

Current year

Total tax charge in the statement
of comprehensive income

Factors affecting the tax charge for the year

2014
£

2013
£

234

–

104,779

67,652

105,013

67,652

(15,868)

11,435

(15,868)

11,435

89,145

79,087

Profit on ordinary activities before taxation from continuing operations

504,841

358,864

Profit on ordinary activities before taxation multiplied by standard rate
of UK corporation tax of 23% (2013: 20%)

Effects of:

Non deductible expenses

Income that is exempt from taxation

Depreciation, impairment losses and disposals

Capital allowances

Share-based payment

Losses utilised

Share options exercised 

Marginal relief

Prior period adjustment

Deferred tax asset movement

Total taxation charge

116,113

82,539

(1,114)

12,494

–

(22,745)

11,863

8,130

(11,617)

( 8,671)

3,424

7,785

–

( 9,505)

(12,167)

–

(1,723)

(2,375)

234

–

(15,868)

11,435

(29,968)

(3,452)

89,145

79,087

The Group has estimated losses of £375,762 (2013: £375,762) available to carry forward against future trading profits.
These  losses  are  in  Aeorema  Communications  plc  which  is  not  currently  making  taxable  profits  as  all  trading  is
undertaken by its subsidiary Aeorema Limited.

23

Notes to the Consolidated Financial Statements continued

For the year ended 30 June 2014

6 Deferred taxation

Property, plant and equipment temporary differences 

Temporary differences 

At 1 July 

Transfer to Statement of Comprehensive Income 

At 30 June

2014
£

2013
£

(5,174)

(1,094)

29,319

24,145

9,371

8,277

8,277

19,712

15,868

(11,435)

24,145

8,277

The deferred tax asset is expected to be utilised given the return to profitability and future trading prospects. 

7 Discontinued Operations
On 7 December 2012 the Group disposed of its 100% subsidiary ST16 Limited, which carried out Viral Film operations.
ST16  Limited  was  sold  to  its  directors,  S  Crofts  and  J  Stinton  for  proceeds  of  £5.  Details  of  the  assets  and  liabilities
disposed of, and the calculation of the profit or loss on disposal, are disclosed in note 24. 

The loss from the discontinued operation included in the profit for the previous year is set out below. 

Loss for the year from discontinued operations

Revenue

Expenses

Loss for the year from discontinued operations attributable to owners of the company

Cash flows from discontinued operations

Net cash outflows from operating activities

Net cash inflows from investing activities

Net cash outflows

2014
£

2013
£

–

–

–

–

–

–

69,002

(85,278)

(16,276)

(90,006)

51,319

(38,687)

24

Notes to the Consolidated Financial Statements continued

For the year ended 30 June 2014

8 Profit attributable to members of the parent company
As permitted by section 408 of the Companies Act 2006, the parent Company’s Statement of Comprehensive Income
has not been included in these financial statements. The retained profit for the financial year of the holding company
was £59,674 (2013: £680,821).

9 Earnings per ordinary share
Basic earnings per share are calculated by dividing the profit or loss attributable to owners of the parent by the weighted
average number of ordinary shares outstanding during the year. 

Diluted  earnings  per  share  are  calculated  by  dividing  the  profit  or  loss  attributable  to  owners  of  the  parent  by  the
weighted average number of ordinary shares outstanding during the year plus the weighted average number of ordinary
shares that would have been issued on the conversion of all dilutive potential ordinary shares into ordinary shares.

The following reflects the income and share data used and dilutive earnings per share computations: 

2014
£

2013
£

Basic earnings per share

Profit for the year attributable to owners of the Company

415,696

263,501

Loss for the period from discontinued operations used in the calculation 
of basic earnings per share from discontinued operations

–

16,276

Earnings used in the calculation of basic earnings per share from continuing operations

415,696

279,777

Basic weighted average number of shares

Dilutive potential ordinary shares:
Employee share options

Diluted weighted average number of shares

8,276,021 8,037,500

850,380

567,915

9,126,401 8,605,415

25

Notes to the Consolidated Financial Statements continued

For the year ended 30 June 2014

10 Intangible fixed assets

Group

Cost

At 1 July 2012

Disposal of subsidiary

At 30 June 2013

At 30 June 2014

Impairment and amortisation

At 1 July 2012

Eliminated on disposal

At 30 June 2013

At 30 June 2014

Net book value

At 1 July 2012

At 30 June 2013

At 30 June 2014

Goodwill
£

2,805,963

(77,671)

2,728,292

2,728,292

2,440,809

(77,671)

2,363,138

2,363,138

365,154

365,154

365,154

Goodwill  arose  for  the  Group  on  consolidation  of  its  subsidiary  company,  Aeorema  Limited  (formerly  Cheerful  Scout
Productions Limited). 

Impairment – Aeorema Limited (formerly Cheerful Scout Productions Limited)
Goodwill  has  been  tested  for  impairment  based  on  its  future  value  in  use.  Future  value  has  been  calculated  on  a
discounted  cash  flow  basis  using  the  2015  budgeted  figures  as  approved  by  the  Board  of  Directors  extended  for  a
period to 5 years and discounted at a rate of 10%. It has been assumed that future growth will be at 1.5%. Using these
assumptions, which are based upon past experience, there was no impairment in the year. 

Management has assessed the sensitivity of the recoverable amounts in the key assumptions to be as follows: a five
percentage increase in the discount rate would reduce the recoverable amount by £326,000 and a one percentage fall
in  future  growth  would  reduce  the  recoverable  amount  by  £342,000.  However,  in  both  cases  there  would  still  be  no
indication of impairment of goodwill.

26

Notes to the Consolidated Financial Statements continued

For the year ended 30 June 2014

11 Property, plant and equipment

Group

Cost

At 1 July 2012

Additions

Disposals

Derecognised on disposal of a subsidiary

At 30 June 2013

Additions

At 30 June 2014

Depreciation

At 1 July 2012

Eliminated on disposal of assets

Eliminated on disposal of a subsidiary

Charge for the year

At 30 June 2013

Charge for the year

At 30 June 2014

Net book value

At 1 July 2012

At 30 June 2013

At 30 June 2014

Leasehold land
and buildings
£

Fixtures, fittings
and equipment
£

157,063

24,034

(157,063)

-

24,034

–

24,034

153,838

(157,063)

-

8,426

5,201

16,104

21,305

3,225

18,833

2,729

889,890

27,301

(90,870)

(5,254)

821,067

41,988

863,055

827,187

(90,870)

(965)

27,508

762,860

35,475

798,335

62,703

58,207

64,720

Total
£

1,046,953

51,335

(247,933)

(5,254)

845,101

41,988

887,089

981,025

(247,933)

(965)

35,934

768,061

51,579

819,640

65,928

77,040

67,449

The gross carrying amount of fully depreciated property, plant and equipment still in use is £nil (2013: £nil) in relation
to leasehold land and buildings and £735,908 (2013: £696,292) in relation to fixtures, fittings and equipment.

27

Notes to the Consolidated Financial Statements continued

For the year ended 30 June 2014

Shares in subsidiary
£

3,306,981

12,039

(86,500)

3,232,520

14,889

3,247,409

2,780,713

(86,500)

2,694,213

2,694,213

526,268

538,307

553,196

12 Non-current assets – Investments

Company

Cost

At 1 July 2012

Increase in respect of share based payments

Disposal of subsidiary

At 30 June 2013

Increase in respect of share based payments

At 30 June 2014

Provision

At 1 July 2012

Disposal of subsidiary

At 30 June 2013

At 30 June 2014

Net book value

At 1 July 2012

At 30 June 2013

At 30 June 2014

28

Notes to the Consolidated Financial Statements continued

For the year ended 30 June 2014

Holdings of more than 20% 
The Company holds more than 20% of the share capital of the following companies:

Subsidiary undertakings

Aeorema Limited 
(formerly Cheerful Scout Productions Limited) 

Twentyfirst Limited 

Country of
registration or
incorporation

England and Wales

England and Wales

Shares held 

Class

Ordinary

Ordinary

%

100

100

The principal activity of these undertakings for the last relevant financial year was as follows:

Company

Principal activity

Aeorema Limited 
(formerly Cheerful Scout Productions Limited)

Provision of business communication services

Twentyfirst Limited 

Non-trading

13 Trade and other receivables

Trade receivables

Related party receivables

Other receivables

Prepayments and accrued income

Group

Company

2014
£

2013
£

1,401,432

526,982

2014
£

-

2013
£

-

-

-

353,337

457,863

19,084

20,516

–

55,405

59,059

4,536

6,180

4,419

1,475,921

606,557

357,873

468,462

All trade and other receivables are expected to be recovered within 12 months of the end of the reporting period. The
fair value of trade and other receivables is the same as the carrying values shown above.

29

Notes to the Consolidated Financial Statements continued

For the year ended 30 June 2014

At the year end, trade receivables of £344,096 (2013: £262,488) were past due but not impaired. These relate to a
number  of  customers  for  whom  there  is  no  significant  change  in  credit  quality  and  the  amounts  are  still  considered
recoverable. The ageing of these trade receivables is as follows:

Less than 90 days

More than 90 days

14 Cash and cash equivalents

Bank balances

Cash and cash equivalents

Group

2014
£

2013
£

317,802

239,164

26,294

23,324

344,096

262,488

Group

Company

2014
£

2013
£

2014
£

2013
£

1,620,895 1,581,790

734,628

782,780

1,620,895 1,581,790

734,628

782,780

Cash and cash equivalents in the statement of cash flows 

1,620,895 1,581,790

734,628

782,780

15 Trade and other payables

Trade payables

Related party payables

Taxes and social security costs

Other payables

Group

Company

2014
£

2013
£

2014
£

2013
£

902,860

686,742

1,656

11,114

-

-

67,355

197,355

301,004

186,474

1,369

43,842

160

-

250

-

Accruals and deferred income

341,301

267,001

19,350

73,362

1,589,007 1,140,377

89,730

282,081

All trade and other payables are expected to be settled within 12 months of the end of the reporting period. The fair
value of trade and other payables is the same as the carrying values shown above.

30

Notes to the Consolidated Financial Statements continued

For the year ended 30 June 2014

16 Share capital

Authorised

2014
£

2013
£

28,000,000 Ordinary shares of 12.5p each

3,500,000

3,500,000

Allotted, called up and fully paid

At 1 July 2012

At 30 June 2013

Issue of shares

At 30 June 2014

Ordinary
shares
£

Number

8,037,500

1,004,688

8,037,500

1,004,688

600,000

75,000

8,637,500

1,079,688

£19,500 share options were exercised just before the year end with the shares being issued on 2 July 2014.

See note 22 for details of share options outstanding

17 Merger reserve

At 1 July 2012

At 30 June 2013

At 30 June 2014

Merger reserve
£

16,650

16,650

16,650

In  accordance  with  section  612  of  the  Companies  Act  2006,  the  premium  on  ordinary  shares  issued  in  relation  to
acquisitions is recorded as a merger reserve. The reserve is not distributable.

31

Notes to the Consolidated Financial Statements continued

For the year ended 30 June 2014

18 Other reserve

At 1 July 2012

At 30 June 2013

Exercise of options

At 30 June 2014

Subscriptions received reserve
£

–

–

19,500

19,500

On 16 June 2014 104,000 share options were exercised and fully paid for at 18.75p each. The shares were allotted on
2 July 2014. For the earnings per share note these shares are treated as issued on the exercise date. This reserve holds
the funds at the year end. The reserve is not distributable.

19 Financial commitments
Total future minimum lease payments under non-cancellable operating lease rentals are payable as follows:

Group

Not later than one year

Later than one year and not later than five years

20 Directors’ emoluments
The remuneration of Directors of the Company is set out below.

Land and Buildings

2014
£

10,417

2013
£

–

–

62,500

P Litten

G Fitzpatrick

M Hale

S Garbutta

R Owen

Salary or
Fees
2014
£
65,000

Salary or
Fees
2013
£
50,000

Pensions
2014
£
59,834

Pensions
2013
£
52,483

Total
2014
£
124,834

Total
2013
£
102,483

52,885

50,000

59,834

52,483

112,719

102,483

-

3,000

7,500

-

1,500

7,500

-

-

-

-

-

-

-

-

-

3,000

7,500

-

1,500

7,500

133,000

25,296

S Quah (appointed 15 April 2013)

133,000

25,296

261,385

134,296

119,668

104,966

381,053

239,262

32

Notes to the Consolidated Financial Statements continued

For the year ended 30 June 2014

The share options held by directors who served during the year are summarised below:

Name

S Quah

S Quah

Grant date

Number
awarded

20 July 2010

300,000

25 April 2013

300,000

Exercise
price

12.50p

16.50p

Earliest
exercise price

Expiry date

20 July 2013

19 July 2020

25 April 2016

24 April 2023

G Fitzpatrick exercised 64,000 shares on 16 June 2014 at 18.75p each resulting in a gain of £31,200.

Fees for S Garbutta are charged by Harris & Trotter LLP, a firm in which he is a member. See note 23.

21 Employee information
The average monthly number of employees (including directors) employed by the Group during the year was:

Number of employees

Administration and Production

2014
Number

2013
as restated
Number

19

17

The aggregate payroll costs of these employees charged in the Statement of Comprehensive Income was as follows:

Employment costs

Wages and salaries

Social security costs

Pension costs

Share-based payments

2014
£

2013
£

821,680

782,230

72,897

94,367

119,840

105,138

14,889

19,815

1,029,306

1,001,550

33

Notes to the Consolidated Financial Statements continued

For the year ended 30 June 2014

22 Share-based payments
The  Group  operates  an  EMI  Share  option  scheme  for  key  employees.  Options  are  granted  to  key  employees  at  an
exercise price equal to the market price of the Company’s shares at the date of grant. Options are exercisable from the
third anniversary of the date of grant and lapse if they remain unexercised at the tenth anniversary or upon cessation of
employment. The following option arrangements exist over the Company’s shares:

Date of grant

Exercise price

Exercise period

From

To

Number
of options
2014

Number
of options
2013

28 October 2004

18.75p

28 October 2007

27 October 2014

9,000

113,000

20 July 2010

25 April 2013

12.5p

16.5p

20 July 2013

19 July 2020

300,000

1,200,000

25 April 2016

24 April 2023

300,000

300,000

609,000

1,613,000

Details  of  the  number  of  share  options  and  the  weighted  average  exercise  price  outstanding  during  the  year  are  as
follows:

Weighted
average
exercise
price
2014
£

Number
of options
2014

Number
of options
2013

Outstanding at beginning of the year

1,613,000

0.11

1,943,000

Lapsed during the year

Granted during the year

Exercised during the year

(300,000)

(0.13)

(630,000)

–

–

300,000

(704,000)

(0.13)

–

Outstanding at end of the year

609,000

0.15

1,613,000

Exercisable at the end of the year

309,000

0.13

113,000

Weighted
average
exercise
price
2013
£

0.09

(0.23)

0.17

–

0.11

0.19

The  exercise  price  of  options  outstanding  at  the  year-end  ranged  between  £0.125  and  £0.1875  (2013:  £0.125  and
£0.2325) and their weighted average contractual life was 7.7 years (2013: 7.7 years).

34

Notes to the Consolidated Financial Statements continued

For the year ended 30 June 2014

Equity-settled share-based payments are measured at fair value at the date of grant. The fair value as determined at the
grant date of equity-settled share-based payments is expensed on a straight line basis over the vesting period, based on
the Group's estimate of shares that will eventually vest. The estimated fair value of the options is measured using an
option pricing model. The inputs into the model are as follows:  

28 October 2004

20 July 2010

9 March 2012

25 April 2013

Grant date

Model used

Share price at grant date

Exercise price

Contractual life

Risk free rate

Expected volatility

Expected dividend rate

Binomial

16.25p

18.75p

10 years

6%

43%

0%

Fair value option

5.9868p

Black-Scholes

Black-Scholes

Black-Scholes

8.75p

8.75p

10 years

0.5%

100%

0%

7.779p

23.25p

23.25p

10 years

0.5%

105%

0%

16.5p

16.5p

10 years

0.5%

104%

0%

21.053p

14.889p

The  expected  volatility  is  determined  by  calculating  the  historical  volatility  of  the  company’s  share  price  over  the  last
three  years.  The  risk  free  rate  is  the  office  Bank  of  England  base  rate.  The  expected  dividend  rate  is  zero  as  the
company has not paid dividends in the past.

The Group recognised the following charges in the Statement of Comprehensive Income in respect of its share-based
payment plans:

Share-based payment charge

2014
£

2013
£

14,889

19,815

35

Notes to the Consolidated Financial Statements continued

For the year ended 30 June 2014

23 Related party transactions
The  Group  has  a  related  party  relationship  with  its  subsidiaries  and  its  directors.  Details  of  transactions  between  the
Company and its subsidiaries are as follows: 

Management fees charged by subsidiaries to Aeorema Communications plc

Aeorema Limited (formerly Cheerful Scout Productions Limited)

–

102,483

2014
£

2013
£

Amounts owed by subsidiaries

Total amount owed by subsidiaries

Amounts owed to subsidiaries

Total amount owed to subsidiaries

The compensation of key management (including directors) of the Group is as follows: 

Short-term employee benefits 

Post-employment benefits

Share based payment expense

353,337

457,863

67,355

197,355

2014
£

2013
£

297,687

119,176

119,668

104,966

14,889

4,353

432,244

228,495

Aeorema  Communications  plc  is  a  guarantor  for  a  lease  entered  into  by  Aeorema  Limited  (formerly  Cheerful  Scout
Productions Limited), its subsidiary undertaking.

Harris and Trotter LLP is a firm in which S Garbutta is a member. The amounts charged to the Group for professional
services is as follows:  

Harris and Trotter LLP – charged during the year

Aeorema Communications plc 

Aeorema Limited (formerly Cheerful Scout Productions Limited)

Twentyfirst Limited

ST16 Limited

2014
£

15,000

22,325

–

–

2013
£

17,071

7,200

7,200

1,600

37,325

33,071

36

Notes to the Consolidated Financial Statements continued

For the year ended 30 June 2014

24 Disposal of a subsidiary
On 7 December 2012 the Group disposed of its 100% subsidiary ST16 Limited, which carried out Viral Film operations. 

Consideration received

Consideration received in cash and cash equivalents 

Analysis of assets and liabilities over which control was lost

Current assets

Cash and cash equivalents

Trade and other receivables

Non-current assets

Property, plant and equipment

Current liabilities

Trade and other payables

Net liabilities disposed of

Gain on disposal of subsidiary

Consideration received

Net liabilities disposed of

Net cash outflow on disposal of subsidiary

Consideration received in cash and cash equivalents

Less: Cash and cash equivalent balances disposed of

2014 
£

–
–

2014 
£

–

–

–

–

–

2014 
£

–

–

–

2014 
£

–

–

–

2013
£

5
5

2013
£

16,426

11,700

4,289

(86,431)

(54,016)

2013
£

5

54,016

54,021

2013
£

5

(16,426)

(16,421)

37

Notes to the Consolidated Financial Statements continued

For the year ended 30 June 2014

 25 Cash flows

Cash flows from operating activities

Profit after taxation

Tax expense recognised in Consolidated Statement
of Comprehensive Income

Depreciation

Profit on disposal of property, plant and equipment

Profit on disposal of subsidiary

Share-based payment

Impairment of investment in subsidiaries

Dividend received by the Company

Finance income

Group

Company

2014
£

2013
£

2014
£

2013
£

415,696

263,501

59,674

680,821

89,145

79,087

51,579

35,934

–

–

(44,875)

(54,021)

14,889

19,815

–

–

–

–

–

–

–

–

–

–

–

–

–

–

7,776

(20,000)

(130,000)

–

(406)

(195)

(250)

(138)

570,903

299,246

(70,576

668,459

Increase / (decrease) in trade and other payables

448,630

272,572 (192,351) 240,986

(Increase) / decrease in trade and other receivables

(869,364) 201,285

110,589 (416,201)

Changes in working capital due to disposal of subsidiary:

Trade and other receivables

Trade and other payables

Taxation paid

–

–

(11,700)

86,431

(43,418)

–

–

–

–

–

–

–

Cash generated / (used) from operating activities

106,751

847,834 (152,338) 493,244

26 Financial instruments 
The Group is exposed to risks that arise from its use of financial instruments. There have been no significant changes in
the  Group’s  exposure  to  financial  instrument  risk,  its  objectives,  policies  and  processes  for  managing  those  from
previous periods. The principal financial instruments used by the Group, from which financial instrument risk arises, are
trade receivables, cash and cash equivalents and trade and other payables. 

Credit risk
Credit risk arises principally from the Group’s trade receivables. It is the risk that the counterparty fails to discharge its
obligation in respect of the instrument. The maximum exposure to credit risk at 30 June 2014 was £1,401,432 (2013:
£526,982).  Trade  receivables  are  managed  by  policies  concerning  the  credit  offered  to  customers  and  the  regular
monitoring of amounts outstanding for both time and credit limits. At the year end, the credit quality of trade receivables
is considered to be satisfactory.

38

Notes to the Consolidated Financial Statements continued

For the year ended 30 June 2014

Liquidity risk
Liquidity  risk  arises  from  the  Group’s  management  of  working  capital.  It  is  the  risk  that  the  Group  will  encounter
difficulty in meeting its financial obligations as they fall due. The Group’s policy is to meet its liabilities when they fall
due.  The  Group  monitors  cash  flow  on  a  regular  basis.  At  the  year  end,  the  Group  has  sufficient  liquid  resources  to
meets its obligations of £1,589,007 (2013: £1,140,377).

Market risk
Market risk arises from the Group’s use of interest bearing financial instruments. It is the risk that the fair value of future
cash  flows  of  a  financial  instrument  will  fluctuate.  At  the  year  end,  the  cash  and  cash  equivalents  of  the  Group  was
£1,620,895 (2013: £1,581,790). The Group ensures that its cash deposits earn interest at a reasonable rate. 

Capital risk
The Group’s objectives when managing capital are to safeguard the Group’s ability to continue as a going concern while
maximising the return to stakeholders. The capital structure of the Group consists of equity attributable to equity holders
of the parent, comprising issued share capital, reserves and retained earnings as disclosed in the Group Statement of
Changes in Equity. At the year end, total equity was £1,967,231 (2013: £1,501,116).

Fair value of financial assets 
The Group's book value of the financial assets equates to their fair values. 

27 Pension costs defined contribution 
The Group makes pre-defined contributions to employees' personal pension plans. Contributions payable by the Group
for  the  year  were  £119,840  (2013:  £105,138).  At  the  end  of  the  reporting  period  £24,998  (2013:  £17,948)  of
contributions were due in respect of the period. The amounts were paid subsequent to the end of the reporting period. 

28 Dividends
On the 29 November 2013 an enhanced maiden dividend of 1.5 pence per share (total dividend £120,564) was paid to
holders of fully paid ordinary shares.

In respect of the current year, the directors propose that a final dividend of 2 pence per share and a special dividend of
3  pence  per  share  be  paid  to  shareholders  on  21  November  2014.  The  dividends  are  subject  to  approval  by
shareholders at the Annual General Meeting and have not been included as liabilities in these consolidated financial
statements. The proposed dividends are payable to all shareholders on the Register of Members on 24 October 2014.
The total estimated dividend to be paid is £437,525. The payment of this dividend will not have any tax consequences
for the Group.

29 Control
There is no overall controlling party.

39

Notice of Annual General Meeting

Aeorema Communications plc (Incorporated and registered in England and Wales with company number 4314540)

NOTICE  IS  HEREBY  GIVEN that  the  Annual  General  Meeting  of  Aeorema  Communications  plc  will  be  held  at  Moray
House, 23-31 Great Titchfield Street, London W1W 7PA on 19th November 2014 at 10.30 a.m. for the transaction of
the following business:

As Ordinary Business to consider and, if thought fit, pass the following resolutions which will be proposed as Ordinary
Resolutions: 

1. To receive and adopt the report of the directors of the Company and the audited accounts for the Company for the

year ended 30 June 2014.

2. To  re-appoint  Richard  Owen  as  a  Director  of  the  Company,  who  retires  in  accordance  with  article  122  of  the
Company’s Articles of Association. 

3. To re-appoint Peter Litten as a Director of the Company, who retires in accordance with article 122 of the Company’s

Articles of Association. 

4. To  appoint  Baker  Tilly  UK  Audit  LLP  as  auditors  of  the  Company  and  to  authorise  the  Directors  to  fix  their

remuneration.

5. To declare a final dividend on the ordinary shares of 12.5 pence each in the capital of the Company for the year

ended 30 June 2014 of 2 pence per ordinary share.

As Special Business to consider and, if thought fit, pass the following resolutions of which Resolutions 6 and 7 will be
proposed as Ordinary Resolutions and Resolution 8 will be proposed as a Special Resolution:

6. That the Company be and is hereby generally and unconditionally authorised in accordance with Section 701 of the
Companies Act 2006 (the “Act”) to make market purchases (within the meaning of Section 693(3) of the Act) on
the  AIM  Market  of  the  London  Stock  Exchange  plc  of  ordinary  shares  of  12.5  pence  each  in  the  capital  of  the
Company (“Ordinary Shares”) provided that: 

(i)

the maximum number of Ordinary Shares hereby authorised to be purchased is 1,190,625 Ordinary Shares;

(ii) the minimum price which may be paid for an Ordinary Share is 1 pence; 

(iii) the maximum price which shall be paid for an Ordinary Share shall be an amount equal to 105 per cent. of the
average middle market quotations taken from the AIM Appendix to the Daily Official List of the UKLA for the five
business days immediately preceding the day on which the Ordinary Share is contracted to be purchased; 

(iv) unless  renewed  the  authority  hereby  conferred  shall  expire  on  the  earlier  of  the  Company’s  Annual  General
Meeting  in  2015  or  eighteen  months  from  the  passing  of  this  Resolution  unless  such  authority  is  renewed,
varied or revoked prior to such time; and 

(v) the  Company  may  make  a  contract  or  contracts  to  purchase  Ordinary  Shares  under  the  authority  hereby
conferred prior to the expiry of such authority which will or may be executed wholly or partly after the expiry of
such authority and may make a purchase of Ordinary Shares in pursuance of any such contract or contracts. 

7. That the directors of the Company be generally and unconditionally authorised pursuant to and in accordance with
section  551  of  the  Act  to  exercise  all  the  powers  of  the  Company  to  allot  shares  in  the  Company  and/or  to  grant
rights to subscribe for, or to convert any security into, shares in the Company (“Rights”) up to a maximum nominal
amount of £1,000,000, provided that this authority shall expire at the end of the next annual general meeting of the
Company to be held after the date of the passing of this Resolution or, if earlier, fifteen months from the date of the
passing  of  this  Resolution  save  that  the  Company  may  prior  to  the  expiry  of  such  period  make  any  offer  or
agreement  which  would  or  might  require  shares  to  be  allotted  or  Rights  to  be  granted  after  such  expiry  and  the
directors of the Company shall be entitled to allot shares in the Company and to grant Rights pursuant to any such
offer or agreement as if this authority had not expired.

40

Notice of Annual General Meeting continued

Aeorema Communications plc (Incorporated and registered in England and Wales with company number 4314540)

8. That, subject to the passing of Resolution 7 set out above, the directors of the Company be empowered pursuant to
section 570 of the Act to allot equity securities (within the meaning of section 560 of the Act) for cash pursuant to the
authority conferred on them by Resolution 7 above, as if section 561(1) of the Act did not apply to such allotment
provided this power shall be limited to:

(i)

the allotment of equity securities in connection with a rights issue, open offer or other offer of equity securities
open for acceptance for a period fixed by the directors of the Company to holders of equity securities on the
register  on  a  fixed  record  date  where  the  equity  securities  respectively  attributable  to  the  interests  of  such
holders are proportionate (as nearly as may be practicable) to their respective holdings of such equity securities
or in accordance with the rights attached thereto (but subject to such exclusions or other arrangements as the
directors of the Company may deem necessary or expedient in relation to treasury shares, fractional entitlements
or legal or practical problems under the laws of, or the requirements of any recognised body or stock exchange
in, any territory or by virtue of shares being represented by depositary receipts or any other matter); and

(ii) the allotment to any person or persons (otherwise than pursuant to sub-paragraph (i) of this Resolution above)

of equity securities up to an aggregate nominal amount of £1,000,000; 

provided  that  the  power  given  by  this  Resolution  shall  expire  at  the  end  of  the  next  annual  general  meeting  of  the
Company to be held after the date of the passing of this Resolution or, if earlier, fifteen months from the date of the
passing of this Resolution, save that the directors of the Company shall be entitled to make offers or agreements before
the expiry of such power which would or might require equity securities to be allotted after such expiry and the directors
of  the  Company  shall  be  entitled  to  allot  equity  securities  pursuant  to  any  such  offers  or  agreements  as  if  the  power
conferred hereby had not expired.

By order of the Board

Stephen Haffner 
Company Secretary

Registered Office:
64 New Cavendish Street
London W1G 8TB
Dated: 14 October 2014 

Notes:
(1) A member entitled to attend and vote at the above-mentioned annual general meeting (the "Meeting") is entitled to
appoint a proxy or proxies to exercise any or all of his rights to attend, speak and vote at the Meeting instead of him.
All members are entitled to attend and vote at the Meeting, whether or not they have returned a form of proxy. 

(2) A Form of Proxy is enclosed for your use, if desired.  The instrument appointing a proxy must reach the Company’s
registrars, PXS 1, 34 Beckenham Road, Beckenham, Kent, BR3 4ZF not less than 48 hours before the time of
holding of the Meeting.

(3) Pursuant to Regulation 41 of The Uncertificated Securities Regulations 2001, the Company specifies that only those
members of the Company on the register 48 hours before the time set for the Meeting shall be entitled to attend or
vote at the Meeting in respect of the number of shares registered in their name at the time.  Changes to the register of
members after that time will be disregarded in determining the rights of any person to attend or vote at the Meeting.

(4) A copy of the register of Directors’ interests in shares in the Company and copies of the Directors’ service contracts
of more than one year’s duration will be available for inspection at the registered office of the Company during office
hours only on any weekday (excluding Saturdays, Sundays and public holidays) from the date of this notice until the
date of the Meeting and at the place of the Meeting for at least 15 minutes prior to and during the Meeting.

41

Company Information

Company Information
Directors

Secretary

Company number

Registered office

Financial advisers

Stockbrokers

Nominated adviser

Auditors

Solicitors

Bankers

(Non-Executive Chairman)
(Deputy Chairman and Creative Director)
(Chief Executive)
(Non-Executive)
(Non-Executive)
(Executive Director)

M Hale        
P Litten
G Fitzpatrick
S Garbutta
R Owen
S Quah

S Haffner

04314540

64 New Cavendish Street
London, W1G 8TB

Harris & Trotter LLP
64 New Cavendish Street
London, W1G 8TB

Cantor Fitzgerald Europe
One Churchill Place
Canary Wharf
London, E14 5RB

Cantor Fitzgerald Europe
One Churchill Place
Canary Wharf
London, E14 5RB

Baker Tilly UK Audit LLP
25 Farringdon Street
London, EC4A 4AB

Howard Kennedy LLP
No.1 London Bridge
London SE1 9BG

Ross & Craig
12a Upper Berkeley Street
London, W1H 7PE

Barclays Bank plc
P O Box 32106
London, NW1 2ZH

Registrar and transfer office Capita Asset Services

The Registry 
34 Beckenham Road
Beckenham 
Kent, BR3 4TU

42

Notes

43

Notes

44

CONSOLIDATED DIRECTORS’ REPORT
AND FINANCIAL STATEMENTS
FOR THE YEAR ENDED 30TH JUNE 2014

In ancient Greek drama, an apparently insoluble crisis was often
solved by the intervention of the gods who magically descended
onto the stage from the skies above.

The elaborate crane mechanisms that enabled this impressive
effect were known as aeorema. 

Aeorema Communications Plc, Moray House, 23-31 Great Titchfield Street, London, W1W 7PA

Aeorema_Cover_04.indd   1

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Aeorema_Cover_04.indd   2

20/10/2014   14:16