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American Eagle Outfitters

aeo · LSE Consumer Cyclical
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Sector Consumer Cyclical
Industry Apparel - Retail
Employees 11-50
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FY2017 Annual Report · American Eagle Outfitters
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247264 Aeorema 2017 Cover Spread  13/11/2017  10:13  Page 1

CONSOLIDATED DIRECTORSʼ REPORT
AND FINANCIAL STATEMENTS
FOR THE YEAR ENDED 30TH JUNE 201
7

In ancient Greek drama, an apparently insoluble crisis was often
solved by the intervention of the gods who magically descended
onto the stage from the skies above.

The elaborate crane mechanisms that enabled this impressive
effect were known as aeorema. 

Aeorema Communications Plc, Moray House, 23-31 Great Titchfield Street, London, W1W 7PA

247264 Aeorema pp01-pp11  13/11/2017  10:52  Page 1

Contents

Overview

Chairman’s Statement

Strategic Report

Directors’ Report

Independent Auditors’ Report

Consolidated Statement of Comprehensive Income

Statement of Financial Position

Statement of Changes in Equity

Statement of Cash Flows

Notes to the Consolidated Financial Statements

Notice of Annual General Meeting

Company Information

2

3

4 – 5

6 – 8

9 – 11

12

13

14 – 15

16

17 – 37

38 – 39

40

1

247264 Aeorema pp01-pp11  13/11/2017  10:16  Page 2

Aeorema Communications plc

Aeorema  Communications  plc,  the  AIM-traded  live  events  agency,  announces  its  audited  results  for  the  year  ended
30 June 2017.

(cid:129) Profits before tax from continuing operations of £248,887 (2016: £340,165)

(cid:129) Revenues of £4,156,592 (2016: £4,583,050)

(cid:129) Cash at bank and in hand of £1,897,212 (2016: £1,427,723)

(cid:129) Recommend final dividend payment of 0.5p per share (2016: 2p)

2

247264 Aeorema pp01-pp11  13/11/2017  10:16  Page 3

Chairman’s Statement

Further to the 13 September 2017 trading update, the Company announces revenue of £4,156,592 and pre-tax Profits
of £248,887 for the year ended 30 June 2017. Reported pre-tax Profits are down on the preceding year as a result of a
written off investment of £90,000 in a new, proprietary, interactive database, Imaginarium. Imaginarium gives customers
access to hundreds of creative technologies and ideas and will help the Company’s events division, Cheerful Twentyfirst,
to be more innovative and creative in pitching for clients. We believe this investment provides the Company with the first
database of its kind in the events business and will, we anticipate, stand us apart from our competitors. The database
now needs minimal additional expenditure to continually update. There may be other revenue generating opportunities
for the technology, which we are currently exploring. 

During the year, the Company ran a number of cutting edge corporate events for blue-chip clients both in the UK and
in Europe including a well-received event at Cannes Lions, the international festival of creativity. In tandem with this, our
high-margin video division delivered a steady stream of projects for long-standing clients. 

Post year end, the Company underwent a major change when its two founders, Peter Litten and Gary Fitzpatrick, stepped
down from the board; I would like to reiterate our thanks to them for their 21 years of input and leadership. At the same
time, their shares were placed with a broad spread of new investors and Steve Quah and Andrew Harvey were promoted
to the role of Joint Managing Directors. 

The board is very supportive of the new management team and believes that the Company is well positioned and has
the resources and skills to build a much stronger business: it has a stable, creative and motivated team; and the market
dynamics are robust given the growing trend for big brands to use events to re-engage with their clients and employees
on a more personal level.

Additionally, Aeorema has a healthy balance sheet with £1,897,212 in cash at year end (2016: £1,427,723). The Board
is proposing a final dividend of 0.5 pence per share (2016: 2 pence per share) to be paid to shareholders on the register
on 15 December 2017. The ex-dividend date will be on 14 December 2017. Subject to the proposed dividend being
approved by shareholders at the AGM, it will be paid on 12 January 2018. Despite a strong operational performance and
balance  sheet,  the  proposed  dividend  is  lower  compared  to  the  previous  year  in  order  to  preserve  cash  balances  in
anticipation  of  future  development  initiatives  that  the  Board  intends  to  undertake  in  order  to  build  further  value  for
shareholders. This includes considering complementary investment within the business to help capture potential organic
growth opportunities and exploring potential acquisition opportunities.

Finally, I would like to welcome the new shareholders and thank the current shareholders for their continued support.
I look to the future with confidence as the Company embarks on a new, exciting phase in its development. 

M Hale

Chairman 

9 November 2017

3

247264 Aeorema pp01-pp11  13/11/2017  10:16  Page 4

Strategic Report

For the year ended 30 June 2017

The directors present their Strategic Report on the Group for the year ended 30 June 2017. 

Principal activities

Aeorema  is  a  live  events  agency  with  film  capabilities  that  specialises  in  devising  and  delivering  corporate
communication solutions. 

Business review 

The results for the year show a profit before taxation from continuing operations of £248,887 (2016: £340,165). It is
proposed that the retained profit after taxation of £211,603 (2016: £273,502) is transferred to the Group’s reserves. 

Revenue  for  the  year  was  £4,156,592  (2016:  £4,583,050).  The  gross  profit  margin  remained  consistent  at  40%
(2016: 39%) and gross profit was £1,661,105 (2016: £1,803,147). 

Total capital expenditure, including expenditure on tangible assets, was £22,536 compared with £39,225 last year. 

The group had net assets of £1,657,515 at the end of the year (2016: £1,626,922) and net current assets of £1,258,159
(2016: £1,195,434).

Key Performance Indicators

Year

Revenue

2017
£

2016
£

2015
£

2014
£

4,156,592

4,583,050

4,934,560

4,764,584

Profit before taxation

248,887

340,165

383,216

504,841

Cashflows

Net cash inflow from operating activities was £672,516 compared with a net cash inflow of £450,608 for the year ended
30 June 2016. Total cashflow, representing operating cashflow after taxation, interest, capital expenditure and financing
activities, increased by £469,489 compared with a decrease of £130,730 last year. The cash position at the end of the
year was £1,897,212 compared with £1,427,723 at the end of the prior year. 

Employees 

Our priority is to attract and retain talented employees and to harness their creativity to drive growth through development
and delivery of services that bring value to our customers’ business operations. 

We continue to focus on ensuring that the performance of staff is measured against clear, business focused objectives
and behavioural criteria through continual appraisals. 

Reward 

The Group benchmarks employee salaries against the market and reviews salaries annually to ensure that we are paying
at a level to attract and retain high-quality employees. 

Key  employees  are  offered  access  to  a  share  option  scheme,  further  details  of  which  are  provided  in  note  21  to  the
financial statements. 

4

247264 Aeorema pp01-pp11  13/11/2017  10:16  Page 5

Strategic Report continued

For the year ended 30 June 2017

Equal Opportunities

We  are  committed  to  ensuring  equal  opportunities  for  our  staff.  We  have  introduced  training  which  covers  equal
opportunities legislation and best practice. Our policy in respect of employment of disabled persons is the same as that
relating  to  all  other  employees  in  matters  of  training,  career  development  and  promotion.  Where  employees  become
disabled during the course of their employment, we make every effort to make reasonable adjustments to their working
environment to enable their continued employment. 

Safety, Health and Environment 

The commitment and participation of all employees is vital to efficient and effective occupational risk control. In order to
meet our responsibility to protect the environment, staff and the business, the Group continues to focus on maintaining
a risk aware culture. 

We  believe  the  Group  maintains  a  low  environmental  impact.  We  therefore  continue  to  work  on  the  potential
environmental impacts of energy consumption, waste and travel. 

Directors’ Policies for Managing Principal Risks 

There is an ongoing process for identifying, evaluating and managing the significant risks faced by the business. Risk
reviews are undertaken regularly by the respective business areas throughout the year to identify and assess the key
risks associated with the achievement of our business objective. 

Key risks of a financial nature 

The principal risks and uncertainties facing the Group are with customer dependency. Though the Group has a very
diverse  customer  base  in  certain  market  sectors,  key  customers  can  represent  a  significant  amount  of  revenue.  Key
customer  relationships  are  closely  monitored  but  the  loss  of  a  key  client  could  have  adverse  effect  on  the  Group’s
performance. Further details of risks, uncertainties and financial instruments are contained in note 24. 

Key risks of non financial nature 

The Group is operating in a highly competitive global market that is undergoing continual change. The Group’s ability to
respond to many competitive factors including, but not limited to technological innovations, product quality, customer
service and employment of qualified personnel will be key in the achievement of its objectives, but its ultimate success
will depend on the purchase spends of its customers and the buoyancy in the market. 

On behalf of the Board 

S Haffner 

Director 

9 November 2017

5

247264 Aeorema pp01-pp11  13/11/2017  10:16  Page 6

Directors’ Report

For the year ended 30 June 2017

The  directors  present  their  annual  report  and  financial  statements  for  the  year  ended  30  June  2017.  The  financial
statements are for Aeorema Communications plc (“the Company”) and its subsidiaries (together, “the Group”).

In accordance with section 414C of the Companies Act 2006, the company has produced a Strategic Report which is
set out on pages 4 to 5.

Directors 

The following directors have held office since 1 July 2016: 
M Hale
S Quah
A Harvey (appointed 23 October 2017)
R Owen
S Haffner
G Fitzpatrick (resigned 20 September 2017)
P Litten (resigned 20 September 2017)

In accordance with regulation 122 of the Company’s Articles of Association, one third of the directors retire by rotation,
or if their number is not three, or a multiple of three, the nearest to but not exceeding one third, and, being eligible, offer
themselves for re-election. 

Dividends

The Board is proposing a dividend of 0.5 pence per share to be paid on 12 January 2018 to shareholders on the register
on 15 December 2017. The ex-dividend date for the final dividend will be 14 December 2017.

Financial instruments 

Details of financial instruments are given in note 24 to the accounts. 

Non-current assets

The  significant  changes  in  non-current  assets  during  the  year  are  explained  in  notes  9,  10  and  11  to  the  financial
statements.  As  pioneers  in  visual  technologies,  the  Group  has  utilised  its  resources  to  develop  unique  and  highly
innovative communications products. 

Shareholdings 

At 30 September 2017, the directors were aware that the following were the beneficial owners of 3% or more of the
Company’s issued share capital:

Directors

M Hale
S Quah

Other shareholders with more than 3% 

Spreadex Ltd
R Labrum
S Perring
J Hicking
B Geary
Barnard Nominees Ltd
B Smith

6

Number of shares

Percentages held

1,725,000
481,010

1,242,333
585,610
474,666
455,000
434,667
434,666
300,000

19.1
5.3

13.7
6.5
5.2
5.0
4.8
4.8
3.3

247264 Aeorema pp01-pp11  13/11/2017  10:16  Page 7

Directors’ Report continued

For the year ended 30 June 2017

Corporate governance 

Although not required to do so, the Company seeks within the practical confines of being a small company to have regard
to  the  principles  of  good  governance  and  the  UK  Corporate  Governance  Code  (“The  Code”)  appended  to  the  Listing
Rules of the Financial Services Authority. 

The Board 

The aim of the Board is to function at the head of the Company’s management structures, leading and controlling its
activities and setting a strategy for enhancing shareholder value. The Board currently consists of three executive directors
and three non-executive directors. The Company does not have a Nomination Committee as such; the Board collectively
undertakes the functions of such a committee. 

Future Developments

Refer to the Chairman’s Statement for more information on future developments.

Internal control 

The Board has overall responsibility for ensuring that the Group maintains systems and internal financial controls that
provide them with reasonable assurance regarding the financial information both for use within the business and for
external publication and that the assets are safeguarded. 

Audit Committee 

There is an Audit Committee consisting of the Chairman, and a non-executive director. The terms of reference of the
Audit  Committee  are  to  assist  the  Board  in  the  discharge  of  its  responsibilities  for  corporate  governance,  financial
reporting and internal control. Its duties include maintaining an appropriate relationship with the Company’s auditors,
keeping under review the scope and the results of the audit and its effectiveness. 

Remuneration Committee 

The  Remuneration  Committee  consists  of  two  non-executive  directors,  Stephen  Haffner  and  Michael  Hale,  and  a
meeting will be held no less than once a year. The Remuneration Committee is responsible for reviewing the performance
of the executives of the Company and for setting the scale and structure of their remuneration, paying due regard to the
interests of shareholders as a whole and the performance of the Company.

Research and Development

During  the  financial  year,  the  Group  has  written  off  £90,000  in  relation  to  the  development  of  a  new  database,
Imaginarium, as described in the Chairman’s statement. 

Going concern 

After making appropriate enquiries, the directors have a reasonable expectation that the Group and the Company have
adequate  resources  to  continue  in  operational  existence  for  the  foreseeable  future.  For  this  reason,  they  continue  to
adopt the going concern basis in preparing the Group’s financial statements. See note 1 for further information. 

Statement of disclosure to auditor 

So far as the directors are aware, there is no relevant audit information of which the Company’s auditors are unaware.
Additionally, they have taken all the necessary steps that they ought to have taken as directors in order to make themselves
aware of all the relevant audit information and to establish that the Company’s auditors are aware of that information. 

A resolution to reappoint RSM UK Audit LLP as auditor for the ensuing year will be proposed at the forthcoming annual
general meeting.

7

247264 Aeorema pp01-pp11  13/11/2017  10:16  Page 8

Directors’ Report continued

For the year ended 30 June 2017

Directors’ responsibilities 

The directors are responsible for preparing the Strategic Report and the Directors’ Report, and the financial statements
in accordance with applicable law and regulations.

Company  law  requires  the  directors  to  prepare  group  and  company  financial  statements  for  each  financial  year.  The
directors  are  required  by  the  AIM  Rules  of  the  London  Stock  Exchange  to  prepare  group  financial  statements  in
accordance with International Financial Reporting Standards (“IFRS”) as adopted by the European Union (“EU”) and
have elected under company law to prepare the company financial statements in accordance with IFRS as adopted by
the EU.

The financial statements are required by law and IFRS adopted by the EU to present fairly the financial position of the
group  and  the  company  and  the  financial  performance  of  the  group  and  the  company.  The  Companies  Act  2006
provides in relation to such financial statements that references in the relevant part of that Act to financial statements
giving a true and fair view are references to their achieving a fair presentation.

Under company law the directors must not approve the financial statements unless they are satisfied that they give a
true and fair view of the state of affairs of the group and the company and of the profit or loss of the group and the
company for that period. 

In preparing the group and company financial statements, the directors are required to:

– select suitable accounting policies and then apply them consistently;

– make judgements and accounting estimates that are reasonable and prudent;

– state whether they have been prepared in accordance with IFRSs adopted by the EU;

– prepare the financial statements on the going concern basis unless it is inappropriate to presume that the group

and the company will continue in business.

The  directors  are  responsible  for  keeping  adequate  accounting  records  that  are  sufficient  to  show  and  explain  the
Group’s and the Company’s transactions and disclose with reasonable accuracy at any time the financial position of the
group and the company and enable them to ensure that the financial statements comply with the Companies Act 2006.
They are also responsible for safeguarding the assets of the Group and the Company and hence for taking reasonable
steps for the prevention and detection of fraud and other irregularities.

The directors are responsible for the maintenance and integrity of the corporate and financial information included on
the Aeorema Communications plc website.

Legislation in the United Kingdom governing the preparation and dissemination of financial statements may differ from
legislation in other jurisdictions.

On behalf of the Board 

S Haffner 

Director 

9 November 2017

8

247264 Aeorema pp01-pp11  13/11/2017  10:17  Page 9

Independent Auditors’ Report

To the Members of Aeorema Communications plc

We have audited the financial statements of Aeorema Communications plc (the ‘parent company’) and its subsidiaries
(the ‘group’) for the year ended 30 June 2017 which comprise the consolidated statement of comprehensive income,
the group and company statements of financial position, the consolidated and company statement of changes in equity,
the group and company statement of cash flows and notes to the financial statements, including a summary of significant
accounting policies. The financial reporting framework that has been applied in their preparation is applicable law and
International  Financial  Reporting  Standards  (IFRSs)  as  adopted  by  the  European  Union  and,  as  regards  the  parent
company financial statements, as applied in accordance with the provisions of the Companies Act 2006.

In our opinion:

(cid:129) the financial statements give a true and fair view of the state of the group’s and of the parent company’s affairs as at

30 June 2017 and of the group’s profit for the year then ended;

(cid:129) the group financial statements have been properly prepared in accordance with IFRSs as adopted by the European

Union;

(cid:129) the parent company financial statements have been properly prepared in accordance with IFRSs as adopted by the

European Union and as applied in accordance with the Companies Act 2006; and

(cid:129) the financial statements have been prepared in accordance with the requirements of the Companies Act 2006.

Basis for opinion

We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and applicable law.
Our  responsibilities  under  those  standards  are  further  described  in  the  Auditor’s  responsibilities  for  the  audit  of  the
financial statements section of our report. We are independent of the group in accordance with the ethical requirements
that are relevant to our audit of the financial statements in the UK, including the FRC’s Ethical Standard as applied to
listed entities and we have fulfilled our other ethical responsibilities in accordance with these requirements. We believe
that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.

Conclusions relating to going concern

We have nothing to report in respect of the following matters in relation to which the ISAs (UK) require us to report to
you where:

(cid:129) the  directors’  use  of  the  going  concern  basis  of  accounting  in  the  preparation  of  the  financial  statements  is  not

appropriate; or

(cid:129) the  directors  have  not  disclosed  in  the  financial  statements  any  identified  material  uncertainties  that  may  cast
significant doubt about the group’s or the parent company’s ability to continue to adopt the going concern basis of
accounting for a period of at least twelve months from the date when the financial statements are authorised for issue.

Key audit matters

Key  audit  matters  are  those  matters  that,  in  our  professional  judgment,  were  of  most  significance  in  our  audit  of  the
financial  statements  of  the  current  period  and  include  the  most  significant  assessed  risks  of  material  misstatement
(whether or not due to fraud) we identified, including those which had the greatest effect on the overall audit strategy,
the allocation of resources in the audit and directing the efforts of the engagement team. We have determined that there
are no Key audit matters to report.

9

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Independent Auditors’ Report continued

To the Members of Aeorema Communications plc

Our application of materiality

When establishing our overall audit strategy, we set certain thresholds which help us to determine the nature, timing and
extent  of  our  audit  procedures  and  to  evaluate  the  effects  of  misstatements,  both  individually  and  on  the  financial
statements as a whole. During planning we determined a magnitude of uncorrected misstatements that we judge would
be material for the financial statements as a whole (FSM). During planning FSM was calculated as £60,000, which was
not  changed  during  the  course  of  our  audit.  We  agreed  with  the  Audit  Committee  that  we  would  report  to  them  all
unadjusted differences in excess of £3,000, as well as differences below those thresholds that, in our view, warranted
reporting on qualitative grounds.

An overview of the scope of our audit

Our audit scope included all components and was performed to component materiality. Our audit work therefore covered
100% of group revenue, group profit and total group assets and liabilities. It was performed to the materiality levels set
out above.

Other information

The directors are responsible for the other information. The other information comprises the information included in the
annual  report,  other  than  the  financial  statements  and  our  auditor’s  report  thereon.  Our  opinion  on  the  financial
statements does not cover the other information and, except to the extent otherwise explicitly stated in our report, we do
not express any form of assurance conclusion thereon. 

In connection with our audit of the financial statements, our responsibility is to read the other information and, in doing
so,  consider  whether  the  other  information  is  materially  inconsistent  with  the  financial  statements  or  our  knowledge
obtained  in  the  audit  or  otherwise  appears  to  be  materially  misstated.  If  we  identify  such  material  inconsistencies  or
apparent material misstatements, we are required to determine whether there is a material misstatement in the financial
statements or a material misstatement of the other information. If, based on the work we have performed, we conclude
that there is a material misstatement of this other information, we are required to report that fact. We have nothing to
report in this regard.

Opinions on other matters prescribed by the Companies Act 2006

In our opinion, based on the work undertaken in the course of the audit:

(cid:129) the information given in the Strategic Report and the Directors’ Report for the financial year for which the financial

statements are prepared is consistent with the financial statements; and

(cid:129) the Strategic Report and the Directors’ Report have been prepared in accordance with applicable legal requirements.

Matters on which we are required to report by exception

In the light of the knowledge and understanding of the group and the parent company and its environment obtained in
the course of the audit, we have not identified material misstatements in the Strategic Report or the Directors’ Report.

We have nothing to report in respect of the following matters in relation to which the Companies Act 2006 requires us
to report to you if, in our opinion:

(cid:129) adequate accounting records have not been kept by the parent company, or returns adequate for our audit have not

been received from branches not visited by us; or

(cid:129) the parent company financial statements are not in agreement with the accounting records and returns; or

(cid:129) certain disclosures of directors’ remuneration specified by law are not made; or

(cid:129) we have not received all the information and explanations we require for our audit.

10

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Independent Auditors’ Report continued

To the Members of Aeorema Communications plc

Responsibilities of directors

As explained more fully in the directors’ responsibilities statement set out on page 8, the directors are responsible for
the preparation of the financial statements and for being satisfied that they give a true and fair view, and for such internal
control  as  the  directors  determine  is  necessary  to  enable  the  preparation  of  financial  statements  that  are  free  from
material misstatement, whether due to fraud or error.

In preparing the financial statements, the directors are responsible for assessing the group’s and the parent company’s
ability to continue as a going concern, disclosing, as applicable, matters related to going concern and using the going
concern basis of accounting unless the directors either intend to liquidate the group or the parent company or to cease
operations, or have no realistic alternative but to do so.

Auditor’s responsibilities for the audit of the financial statements

Our  objectives  are  to  obtain  reasonable  assurance  about  whether  the  financial  statements  as  a  whole  are  free  from
material  misstatement,  whether  due  to  fraud  or  error,  and  to  issue  an  auditor’s  report  that  includes  our  opinion.
Reasonable assurance is a high level of assurance, but is not a guarantee that an audit conducted in accordance with
ISAs (UK) will always detect a material misstatement when it exists. Misstatements can arise from fraud or error and are
considered material if, individually or in the aggregate, they could reasonably be expected to influence the economic
decisions of users taken on the basis of these financial statements.

A further description of our responsibilities for the audit of the financial statements is located on the Financial Reporting
Council’s website at: http://www.frc.org.uk/auditorsresponsibilities. This description forms part of our auditor’s report.

This  report  is  made  solely  to  the  company’s  members,  as  a  body,  in  accordance  with  Chapter  3  of  Part  16  of  the
Companies Act 2006. Our audit work has been undertaken so that we might state to the company’s members those
matters we are required to state to them in an auditor’s report and for no other purpose. To the fullest extent permitted
by law, we do not accept or assume responsibility to anyone other than the company and the company’s members as a
body, for our audit work, for this report, or for the opinions we have formed.

Ian Hughes (Senior Statutory Auditor)

For and on behalf of RSM UK Audit LLP, Statutory Auditor

Chartered Accountants
25 Farringdon Street
London EC4A 4AB

9 November 2017

11

247264 Aeorema pp12-pp16  13/11/2017  10:18  Page 12

Consolidated Statement of Comprehensive Income 

For the year ended 30 June 2017

Continuing operations
Revenue
Cost of sales

Gross profit
Administrative expenses

Operating Profit 

Finance income

Profit before taxation
Taxation 

Profit and total comprehensive income for the year 
attributable to owners of the parent

Profit per ordinary share: 
Total basic earnings per share

Total diluted earnings per share

Notes

2017
£ 

2016
£ 

2

3

4

5

8

8

4,156,592
(2,495,487)

1,661,105
(1,412,737)

248,368

519

248,887
(37,284)

4,583,050
(2,779,903)

1,803,147
(1,463,899)

339,248

917

340,165
(66,663)

211,603

273,502

2.33803p

2.26301p

3.02195p

2.92500p

There were no other comprehensive income items.

The notes on pages 17 to 37 are an integral part of these financial statements.

12

247264 Aeorema pp12-pp16  13/11/2017  10:18  Page 13

Statement of Financial Position 

As at 30 June 2017

Notes

Group

Company

2017
£

2016
£

2017
£

2016
£

Non-current assets

Intangible assets

Property, plant and equipment

Deferred taxation

Investments in subsidiaries

Total non-current assets

Current assets

Trade and other receivables

Cash and cash equivalents

Total current assets

Total assets

Current liabilities

Trade and other payables

Current tax payable

Total current liabilities

Net assets

Equity

Share capital

Share premium

Merger reserve

Capital redemption reserve

Retained earnings

9

10

6

11

12

13

14

14

15

16

17

365,154

365,154

31,341

2,861

–

60,259

6,075

–

–

–

–

–

–

–

580,490

580,490

399,356

431,488

580,490

580,490

1,007,592

1,174,337

748,661

807,418

1,897,212

1,427,723

459,180

469,923

2,904,804

2,602,060

1,207,841

1,277,341

3,304,160

3,033,548

1,788,331

1,857,831

(1,615,603)

(1,340,583)

(94,173)

(98,805)

(31,042)

(66,043)

–

–

(1,646,645)

(1,406,626)

(94,173)

(98,805)

1,657,515

1,626,922

1,694,158

1,759,026

1,131,313

1,131,313

1,131,313

1,131,313

7,063

16,650

7,063

16,650

7,063

16,650

7,063

16,650

257,812

257,812

257,812

257,812

244,677

214,084

281,320

346,188

Equity attributable to owners of the parent 

1,657,515

1,626,922

1,694,158

1,759,026

The notes on pages 17 to 37 are an integral part of these financial statements.

The retained profit for the financial year of the holding company was £116,142 (2016: £821,663).

The financial statements were approved and authorised by the board of directors on 9 November 2017 and were signed
on its behalf by

R Owen, Director 

S Haffner, Director

Company Registration No. 04314540

13

247264 Aeorema pp12-pp16  13/11/2017  10:18  Page 14

Consolidated Statement of Changes in Equity

For the year ended 30 June 2017

Group

Share
capital
£

Share
premium
£

Merger
reserve
£

Capital
redemption
reserve
£

Retained
earnings
£

Total
equity
£

At 1 July 2015

1,131,313

7,063

16,650

257,812

471,202

1,884,040

Profit and total comprehensive 
income for the year, net of tax

Dividends paid

Share-based payments

–

–

–

–

–

–

–

–

–

–

–

–

273,502

273,502

(543,030)

(543,030)

12,410

12,410

At 30 June 2016

1,131,313

7,063

16,650

257,812

214,084

1,626,922

Profit and total comprehensive 
income for the year, net of tax

Dividends paid

–

–

–

–

–

–

–

–

211,603

211,603

(181,010)

(181,010)

At 30 June 2017

1,131,313

7,063

16,650

257,812

244,677

1,657,515

Share premium represents the value of shares issued in excess of their list price.

In  accordance  with  section  612  of  the  Companies  Act  2006,  the  premium  on  ordinary  shares  issued  in  relation  to
acquisitions is recorded as a merger reserve. The reserve is not distributable.

Capital redemption reserve represents a statutory non-distributable reserve into which amounts are transferred following
the redemption or purchase of a company’s own shares.

The notes on pages 17 to 37 are an integral part of these financial statements.

14

247264 Aeorema pp12-pp16  13/11/2017  10:18  Page 15

Company Statement of Changes in Equity 

For the year ended 30 June 2017

Company

Share
capital
£

Share
premium
£

Merger
reserve
£

Capital
redemption
reserve
£

Retained
earnings
£

Total
equity
£

At 1 July 2015

1,131,313

7,063

16,650

257,812

55,145

1,467,983

Comprehensive income 
for the year, net of tax

Dividends paid

Share-based payments

–

–

–

–

–

–

–

–

–

–

–

–

821,663

821,663

(543,030)

(543,030)

12,410

12,410

At 30 June 2016

1,131,313

7,063

16,650

257,812

346,188

1,759,026

Comprehensive income 
for the year, net of tax

Dividends paid

–

–

–

–

–

–

–

–

116,142

116,142

(181,010)

(181,010)

At 30 June 2017

1,131,313

7,063

16,650

257,812

281,320

1,694,158

Share premium represents the value of shares issued in excess of their list price.

In  accordance  with  section  612  of  the  Companies  Act  2006,  the  premium  on  ordinary  shares  issued  in  relation  to
acquisitions is recorded as a merger reserve. The reserve is not distributable.

Capital redemption reserve represents a statutory non-distributable reserve into which amounts are transferred following the
redemption or purchase of a company’s own shares.

The notes on pages 17 to 37 are an integral part of these financial statements.

15

247264 Aeorema pp12-pp16  13/11/2017  10:18  Page 16

Statement of Cash Flows 

For the year ended 30 June 2017

Notes

Group

Company

2017
£

2016
£

2017
£

2016
£

Net cash flow from operating activities

23

672,516

450,608

(29,846)

(545,174)

Cash flows from investing activities

Finance income

519

917

Purchase of property, plant and equipment

10

(22,536)

(39,225)

113

–

254

–

Dividends received by the Company

–

–

200,000

900,000

Cash (used) / generated in investing activities

(22,017)

(38,308)

200,113

900,254

Cash flows from financing activities

Dividends paid to owners of the Company

(181,010)

(543,030)

(181,010)

(543,030)

Cash used in financing activities

(181,010)

(543,030)

(181,010)

(543,030)

Net increase / (decrease) in cash and cash equivalents

469,489

(130,730)

(10,743)

(187,950)

Cash and cash equivalents at beginning of year

1,427,723

1,558,453

469,923

657,873

Cash and cash equivalents at end of year

13

1,897,212

1,427,723

459,180

469,923

The notes on pages 17 to 37 are an integral part of these financial statements.

16

247264 Aeorema pp17-imp  13/11/2017  10:53  Page 17

Notes to the Consolidated Financial Statements

For the year ended 30 June 2017

1

Accounting policies 
Aeorema Communications plc is a public limited company incorporated in the United Kingdom. The Company is
domiciled in the United Kingdom and its principal place of business is Moray House, 23/31 Great Titchfield Street,
London W1W 7PA. The Company’s Ordinary Shares are traded on the AIM Market.

The principal accounting policies adopted in the preparation of the financial statements are set out below. The
policies have been consistently applied to all the years presented, unless otherwise stated.

Going concern
The Group’s business activities, together with the factors likely to affect its future development and performance
are  set  out  in  the  review  of  business  contained  in  the  Chairman’s  Statement.  The  Group’s  financial  statements
show details of its financial position including, in note 24, details of its financial instruments and exposure to risk.

After reviewing the Group’s budget for the next financial year, other medium term plans and considering the risks
outlined in note 24, the Directors, at the time of approving the financial statements, have a reasonable expectation
that the Group has adequate resources to continue in operational existence for the foreseeable future and have
therefore used the going concern basis in preparing the financial statements.

Basis of Preparation
The Group’s financial statements have been prepared under the historical cost convention and in accordance with
International Financial Reporting Standards (IFRS) as adopted by the European Union, and with those parts of the
Companies Act 2006 applicable to companies reporting under IFRS.

The following new standards, amendments to standards and interpretations, applied for the first time from 1 July
2016. Their adoption has not had a material impact on the financial statements:

(cid:129) IAS 1 (Amended), ‘Disclosure Initiative’, effective 1 January 2016.

(cid:129) IAS 27 (Amended), ‘Equity Method in Separate Financial Statements’, effective 1 January 2016.

(cid:129) IAS 16 and IAS 38 (Amended), ‘Clarification of Acceptable Methods of Depreciation and Amortisation’ effective

1 January 2016.

(cid:129) IFRS 11 (Amended), ‘Accounting for Acquisitions of Interests in Joint Operations’, effective 1 January 2016.

(cid:129) Annual Improvements to IFRSs 2012 – 2014 Cycle, effective 1 January 2016.

Adopted IFRSs not yet applied
The following new standards, amendments to standards and interpretations have been issued, but are not effective
for the financial year beginning 1 July 2016 and have not been adopted early by the Group:

(cid:129) IFRS 9 ‘Financial Instruments’, effective 1 January 2018.

(cid:129) IFRS 15 ‘Revenue for Contracts with Customers’, effective 1 January 2018.

(cid:129) IFRS 16 ‘Leases’, effective 1 January 2019.

(cid:129) IAS 7 (Amended), ‘Statement of Cash Flows’, effective 1 January 2017.

Management are currently assessing the impact they may have on future reporting periods.

17

247264 Aeorema pp17-imp  13/11/2017  10:20  Page 18

Notes to the Consolidated Financial Statements continued

For the year ended 30 June 2017

1

Accounting policies continued
Basis of consolidation 
The Group financial statements consolidate those of the Company and all of its subsidiary undertakings drawn up
to  30  June  2017.  Subsidiaries  are  all  entities  (including  structured  entities)  over  which  the  group  has  control.
Subsidiaries  are  fully  consolidated  from  the  date  on  which  control  is  transferred  to  the  group.  They  are
deconsolidated from the date that control ceases.

Intra-group transactions, balances and unrealised gains and losses on transactions between group companies are
eliminated.

The merger reserve is used where more than 90% of the shares in a subsidiary are acquired and the consideration
includes the issue of new shares by the Company, thereby attracting merger relief under the Companies Act 2006.

Revenue
Revenue  represents  amounts  (excluding  value  added  tax)  derived  from  the  provision  of  services  to  third  party
customers in the course of the Group’s ordinary activities. Revenue is measured at the fair value of consideration
received  taking  into  account  any  trade  discounts  and  volume  rebates.  Revenue  for  all  business  segments  is
recognised when the Group has earned the right to receive consideration for its services.

Intangible assets – goodwill 
All business combinations are accounted for by applying the acquisition method. Goodwill acquired represents the
excess of the fair value of the consideration and associated costs over the fair value of the identifiable net assets
acquired.

After  initial  recognition,  goodwill  is  measured  at  cost  less  any  accumulated  impairment  losses.  At  the  date  of
acquisition,  the  goodwill  is  allocated  to  cash  generating  units,  usually  at  business  segment  level  or  statutory
company  level  as  the  case  may  be,  for  the  purpose  of  impairment  testing  and  is  tested  at  least  annually  for
impairment.  On  subsequent  disposal  or  termination  of  a  business  acquired,  the  profit  or  loss  on  termination  is
calculated after charging the carrying value of any related goodwill. 

Property, plant and equipment
Property, plant and equipment is stated in the financial statements at cost less accumulated depreciation and any
impairment value. Depreciation is provided to write off the cost less estimated residual value of property, plant and
equipment over its expected useful life (which is reviewed at least at each financial year end), as follows: 

Leasehold land and buildings

straight line over the life of the lease (three years)

Fixtures, fittings and equipment

straight line over four years

Any gain or loss arising on the derecognition of the asset (calculated as the difference between the net disposal
proceeds and the carrying amount of the asset) is included in the Statement of Comprehensive Income in the year
that the asset is derecognised.

Fully depreciated assets still in use are retained in the financial statements.

18

247264 Aeorema pp17-imp  13/11/2017  10:20  Page 19

Notes to the Consolidated Financial Statements continued

For the year ended 30 June 2017

1

Accounting policies continued
Impairment
The carrying amounts of the Group’s assets are reviewed at each period end to determine whether there is any
indication of impairment. If any such indication exists, the assets’ recoverable amount is estimated. For goodwill
and intangible assets that have an indefinite useful life and intangible assets that are not yet available for use, the
recoverable  amount  is  estimated  at  each  annual  period  end  date  and  whenever  there  is  an  indication  of
impairment.

An impairment loss is recognised whenever the carrying amount of an asset or its cash-generating unit exceeds
its recoverable amount. Impairment losses are recognised in the Statement of Comprehensive Income in those
expense categories consistent with the function of the impaired asset.

Operating leases
Rentals under operating leases are charged to the Statement of Comprehensive Income on a straight line basis
over the period of the lease. 

The group leases office facilities under operating leases. The lease typically runs for a period of 5 years, with a
break clause in year 3. The group is restricted from entering into any sub-lease arrangements.

Investments 
Fixed asset investments are stated at cost less provision for diminution in value. 

Trade and other receivables
Trade and other receivables are stated initially at fair value and subsequently measured at amortised cost less any
provision for impairment.

Trade and other payables
Trade payables are recognised initially at fair value and subsequently measured at amortised cost.

Cash and cash equivalents
Cash  comprises,  for  the  purpose  of  the  Statement  of  Cash  Flows,  of  cash  in  hand  and  deposits  payable  on
demand. Cash equivalents are short-term highly liquid investments that are readily convertible to known amounts
of cash and that are subject to an insignificant risk of changes in value. Cash equivalents normally have a date of
maturity of 3 months or less from the acquisition date.

Finance income
Financial  income  consists  of  interest  receivable  on  funds  invested.  It  is  recognised  in  the  Statement  of
Comprehensive Income as it accrues.

Taxation
Income tax on the profit or loss for the periods presented comprises current and deferred tax. Current tax is the
expected tax payable on the taxable income for the year, using rates enacted or substantively enacted at the end
of the reporting period, and any adjustment to tax payable in respect of previous years.

19

247264 Aeorema pp17-imp  13/11/2017  10:20  Page 20

Notes to the Consolidated Financial Statements continued

For the year ended 30 June 2017

1

Accounting policies continued
Deferred tax is provided on temporary differences between carrying amounts of assets and liabilities for financial
reporting  purposes  and  the  amounts  used  for  taxation  purposes.  The  following  temporary  differences  are  not
provided  for:  the  initial  recognition  of  goodwill;  the  initial  recognition  of  assets  or  liabilities  that  affect  neither
accounting  nor  taxable  profit  other  than  in  a  business  combination;  the  differences  relating  to  investments  in
subsidiaries to the extent that they will probably not reverse in the foreseeable future. The amount of deferred tax
provided  is  based  on  the  expected  manner  of  realisation  or  settlement  of  the  carrying  amount  of  assets  and
liabilities, using tax rates enacted or substantively enacted at the end of the reporting period.

A deferred tax asset is recognised only to the extent that it is probable that future taxable profits will be available
against which the assets can be utilised. Deferred tax assets and liabilities are not discounted.

Pension costs
The  Group  operates  a  pension  scheme  for  its  employees.  It  also  makes  contributions  to  the  private  pension
arrangements of certain employees. These arrangements are of the money purchase type and the amount charged
to the Statement of Comprehensive Income represents the contributions payable by the Group for the period.

Financial instruments 
The Group does not enter into derivative transactions and does not trade in financial instruments. Financial assets
and  liabilities  are  recognised  on  the  Statement  of  Financial  Position  when  the  Group  becomes  a  party  to  the
contractual provision of the instrument.

Equity
An equity instrument is a contract that evidences a residual interest in the assets of an entity after deducting all of
its liabilities. Equity instruments are recorded at the proceeds received, net of direct issue costs. The Group’s equity
instruments comprise ‘share capital’ in the Statement of Financial Position.

Foreign currency translation
Monetary  assets  and  liabilities  denominated  in  foreign  currencies  are  translated  into  sterling  at  the  rates  of
exchange ruling at the end of the reporting period. Transactions in foreign currencies are recorded at the rate ruling
at the date of the transaction. All differences are taken to the Statement of Comprehensive Income.

Share-based awards
The  Group  issues  equity  settled  payments  to  certain  employees.  Equity  settled  share  based  payments  are
measured at fair value (excluding the effect of non-market based vesting conditions) at the date of grant.

The fair value is estimated using option pricing models and is dependent on factors such as the exercise price,
expected volatility, option price and risk free interest rate. The fair value is then amortised through the Statement
of Comprehensive Income on a straight-line basis over the vesting period. Expected volatility is determined based
on  the  historical  share  price  volatility  for  the  Company.  Further  information  is  given  in  note  21  to  the  financial
statements.

20

247264 Aeorema pp17-imp  13/11/2017  10:20  Page 21

Notes to the Consolidated Financial Statements continued

For the year ended 30 June 2017

1

Accounting policies continued
Significant judgements and estimates
The  preparation  of  the  Group’s  financial  statements  in  conforming  with  IFRS  required  management  to  make
judgements,  estimates  and  assumptions  that  effect  the  application  of  policies  and  reported  amounts  in  the
financial statements. These judgements and estimates are based on management’s best knowledge of the relevant
facts  and  circumstances.  Information  about  such  judgements  and  estimation  is  contained  in  the  accounting
policies and / or notes to the financial statements. There are no critical judgements that the directors have made
in the process of applying the Group’s accounting policies. 

2  Revenue and segment information

The  Company  uses  several  factors  in  identifying  and  analysing  reportable  segments,  including  the  basis  of
organisation,  such  as  differences  in  products  and  geographical  areas.  The  Board  of  Directors,  being  the  Chief
Operating  Decision  Makers,  have  determined  that  for  the  period  ending  30  June  2017  there  is  only  a  single
reportable segment.

All revenue represents sales to external customers. Two customers (2016: two) are defined as major customers by
revenue, contributing more than 10% of the Group revenue.

Customer one

Customer two

Customer three

Major customers

2017
£

722,825

2016
£

–

715,074

819,443

35,916

1,006,510

1,473,815

1,825,953

The  geographical  analysis  of  revenue  from  continuing  operations  by  geographical  location  of  customer  is  as
follows:

Geographical market

2017

2016

2017

2016

UK
£

UK
£

Europe
£

Europe
£

2017
Rest
of the
World
£

2016
Rest
of the
World
£

2017

2016

Total
£

Total
£

Revenue

4,089,412 3,410,154

29,589

66,990

37,591 1,105,906 4,156,592 4,583,050

All non-current assets are based in the UK.

21

247264 Aeorema pp17-imp  13/11/2017  10:21  Page 22

Notes to the Consolidated Financial Statements continued

For the year ended 30 June 2017

3

Operating profit 

Operating profit is stated after charging or crediting:

Cost of sales

2017
£

2016
£

Depreciation of property, plant and equipment

21,577

21,910

Administrative expenses

Depreciation of property, plant and equipment

(Profit)/Loss on foreign exchange differences

Fees payable to the Company’s auditor in respect of:

Audit of the Company’s annual accounts

Audit of the Company’s subsidiaries

Staff costs (see note 20)

Operating leases – land and buildings

4 

Finance income

Finance income

Bank interest received

29,877

22,191

(426)

(2,307)

7,500

7,500

20,000

20,000

918,336

1,029,928

91,000

91,000

2017
£

519

2016
£

917

22

247264 Aeorema pp17-imp  13/11/2017  10:21  Page 23

Notes to the Consolidated Financial Statements continued

For the year ended 30 June 2017

5  Taxation

The tax charge comprises:

Current tax

Prior period adjustment

Current year

Deferred tax (see note 6)

Current year

Total tax charge in the statement 
of comprehensive income 

Factors affecting the tax charge for the year

2017
£

2016
£

3,028

31,042

34,070

3,214

3,214

291

66,043

66,334

329

329

37,284

66,663

Profit on ordinary activities before taxation from continuing operations

248,887

340,165

Profit on ordinary activities before taxation multiplied by standard rate
of UK corporation tax of 19.75% (2016: 20%)

Effects of:

Non-deductible expenses

Research and development claim

Other adjustments

Marginal relief

Prior period adjustment

Total tax charge 

49,155

68,033

8,086

1,764

(22,985)

–

–

–

3,028

(3,425)

–

291

(11,871)

(1,370)

37,284

66,663

The Group has estimated losses of £375,762 (2016: £375,762) available to carry forward against future trading
profits.  These  losses  are  in  Aeorema  Communications  plc  which  is  not  currently  making  taxable  profits  as  all
trading is undertaken by its subsidiary Aeorema Limited, therefore no deferred tax asset has been recognised.

The  Finance  Act  2016  included  legislation  to  reduce  the  main  rate  of  corporation  tax  from  20%  to  19%  from
1 April 2017 and to 17% from 1 April 2020. These rate reductions were substantively enacted by the balance
sheet date and therefore included in these consolidated financial statements. Temporary differences have been
remeasured  using  the  enacted  tax  rates  that  are  expected  to  apply  when  the  liability  is  settled  or  the  asset  is
realised.

23

247264 Aeorema pp17-imp  13/11/2017  10:21  Page 24

Notes to the Consolidated Financial Statements continued

For the year ended 30 June 2017

6  Deferred taxation

Property, plant and equipment temporary differences

Temporary differences

At 1 July 

Transfer to Statement of Comprehensive Income

At 30 June

2017
£

2016
£

(2,269)

(5,681)

5,130

2,861

6,075

(3,214)

2,861

11,756

6,075

6,404

(329)

6,075

The deferred tax asset is expected to be utilised given the continued profitability and future trading prospects. 

7

Profit attributable to members of the parent company
As  permitted  by  section  408  of  the  Companies  Act  2006,  the  parent  Company’s  Statement  of  Comprehensive
Income has not been included in these financial statements. 

8  Earnings per ordinary share

Basic earnings per share are calculated by dividing the profit or loss attributable to owners of the parent by the
weighted average number of ordinary shares outstanding during the year. 

Diluted earnings per share are calculated by dividing the profit or loss attributable to owners of the parent by the
weighted average number of ordinary shares outstanding during the year plus the weighted average number of
ordinary shares that would have been issued on the conversion of all dilutive potential ordinary shares into ordinary
shares.

The following reflects the income and share data used and dilutive earnings per share computations: 

Basic earnings per share

Profit for the year attributable to owners of the Company

Basic weighted average number of shares

Dilutive potential ordinary shares:
Employee share options

Diluted weighted average number of shares

2017
£

2016
£

211,603

273,502

9,050,500

9,050,500

300,000

300,000

9,350,500

9,350,500

24

247264 Aeorema pp17-imp  13/11/2017  10:21  Page 25

Notes to the Consolidated Financial Statements continued

For the year ended 30 June 2017

9

Intangible fixed assets

Group

Cost

At 1 July 2015

At 30 June 2016

At 30 June 2017

Impairment and amortisation

At 1 July 2015

At 30 June 2016

At 30 June 2017

Net book value

At 1 July 2015

At 30 June 2016

At 30 June 2017

Goodwill
£

2,728,292

2,728,292

2,728,292

2,363,138

2,363,138

2,363,138

365,154

365,154

365,154

Goodwill arose for the Group on consolidation of its subsidiary company, Aeorema Limited. 

Impairment – Aeorema Limited 
Goodwill has been tested for impairment based on its future value in use. Future value has been calculated on a
discounted cash flow basis using the 2017-18 budgeted figures as approved by the Board of Directors extended
for a period to 5 years and discounted at a rate of 10%. It has been assumed that future growth will be 2%. Using
these assumptions, which are based upon past experience, there was no impairment in the year. The value in use
exceeds the carrying value by £508,988.

Management has assessed the sensitivity of the recoverable amounts in the key assumptions to be as follows: a five
percentage-point increase in the discount rate would reduce the recoverable amount by £103,449 and a 25% fall
in future growth would reduce the recoverable amount by £173,295. However, in both cases there would still be
no indication of impairment of goodwill.

25

247264 Aeorema pp17-imp  13/11/2017  10:21  Page 26

Notes to the Consolidated Financial Statements continued

For the year ended 30 June 2017

10 Property, plant and equipment

Leasehold land
and buildings
£

Fixtures, fittings
and equipment
£

Total 
£

319,705

39,225

301,944

2,688

(160,562)

(160,562)

144,070

18,298

(67,316)

95,052

253,191

21,910

198,368

22,536

(67,316)

153,588

254,570

44,101

(160,562)

(160,562)

114,539

21,577

(67,316)

68,800

48,753

29,531

26,252

138,109

51,454

(67,316)

122,247

65,135

60,259

31,341

17,761

36,537

–

54,298

4,238

–

58,536

1,379

22,191

–

23,570

29,877

–

53,447

16,382

30,728

5,089

Group

Cost

At 30 June 2015

Additions

Disposals

At 30 June 2016

Additions

Disposals

At 30 June 2017

Depreciation

At 30 June 2015

Charge for the year

Eliminated on disposal

At 30 June 2016

Charge for the year

Eliminated on disposal

At 30 June 2017

Net book value

At 1 July 2015

At 30 June 2016

At 30 June 2017

26

247264 Aeorema pp17-imp  13/11/2017  10:21  Page 27

Notes to the Consolidated Financial Statements continued

For the year ended 30 June 2017

11 Non-current assets – Investments

Company

Cost

At 1 July 2015

Increase in respect of share based payments

At 30 June 2016

At 30 June 2017

Provision

At 1 July 2015

At 30 June 2016

At 30 June 2017

Net book value

At 1 July 2015

At 30 June 2016

At 30 June 2017

Shares in subsidiary
£

3,262,293

12,410

3,274,703

3,274,703

2,694,213

2,694,213

2,694,213

568,080

580,490

580,490

Holdings of more than 20% 
The Company holds more than 20% of the share capital of the following companies:

Subsidiary undertakings

Aeorema Limited 
Twentyfirst Limited 

Country of
registration
or incorporation

England and Wales
England and Wales

Shares held

Class

Ordinary
Ordinary

%

100
100

The registered address of Aeorema Limited and Twentyfirst Limited is 64 New Cavendish Street, London, W1G 8TB.

27

247264 Aeorema pp17-imp  13/11/2017  10:21  Page 28

Notes to the Consolidated Financial Statements continued

For the year ended 30 June 2017

12  Trade and other receivables

Trade receivables

Related party receivables

Other receivables

Group

Company

2017
£

2016
£

810,908

1,038,669

2017
£

–

2016
£

–

–

–

743,037

802,543

19,166

19,585

–

–

Prepayments and accrued income

177,518

116,083

5,624

4,875

1,007,592

1,174,337

748,661

807,418

All trade and other receivables are expected to be recovered within 12 months of the end of the reporting period.
The fair value of trade and other receivables is the same as the carrying values shown above.

At the year end, trade receivables of £61,560 (2016: £36,232) were past due but not impaired. These relate to a
number of customers for whom there is no significant change in credit quality and the amounts are still considered
recoverable. The ageing of these trade receivables is as follows:

Less than 90 days overdue

More than 90 days overdue

13 Cash and cash equivalents

Group

2017
£

2016
£

61,560

27,190

–

9,042

61,560

36,232

Group

Company

2017
£

2016
£

2017
£

2016
£

Bank balances

1,897,212

1,427,723

459,180

469,923

Cash and cash equivalents

1,897,212

1,427,723

459,180

469,923

Cash and cash equivalents in the statement of cash flows

1,897,212

1,427,723

459,180

469,923

28

247264 Aeorema pp17-imp  13/11/2017  10:21  Page 29

Notes to the Consolidated Financial Statements continued

For the year ended 30 June 2017

14 Trade and other payables

Trade payables

Related party payables

Taxes and social security costs

Other payables

Accruals and deferred income

Group

Company

2017
£

2016
£

1,012,687

663,797

2017
£

7,380

2016
£

6,950

–

–

67,355

67,355

284,415

177,985

7,529

14,614

342,014

550,230

1,646,645

1,406,626

–

–

–

–

19,438

94,173

24,500

98,805

All trade and other payables are expected to be settled within 12 months of the end of the reporting period. The
fair value of trade and other payables is the same as the carrying values shown above.

15 Share capital

Authorised

2017
£

2016
£

28,000,000 Ordinary shares of 12.5p each

3,500,000

3,500,000

Allotted, called up and fully paid

At 1 July 2015

At 30 June 2016

At 30 June 2017

Ordinary
shares
£

Number 

9,050,500

1,131,313

9,050,500

1,131,313

9,050,500

1,131,313

Holders of these shares are entitled to dividends as declared from time to time and are entitled to one vote per
share at general meetings of the company

See note 21 for details of share options outstanding.

29

247264 Aeorema pp17-imp  13/11/2017  10:21  Page 30

Notes to the Consolidated Financial Statements continued

For the year ended 30 June 2017

16 Share Premium

At 1 July 2015

At 30 June 2016

At 30 June 2017

Share premium represents the value of shares issued in excess of their list price.

17 Merger reserve

At 1 July 2015

At 30 June 2016

At 30 June 2017

Share Premium
£

7,063

7,063

7,063

Merger reserve
£

16,650

16,650

16,650

In accordance with section 612 of the Companies Act 2006, the premium on ordinary shares issued in relation to
acquisitions is recorded as a merger reserve. The reserve is not distributable.

18 Financial commitments

Total future minimum lease payments under non-cancellable operating lease rentals are payable as follows:

Not later than one year

Later than one year and not later than five years

Total

Land and Buildings

2017
£

91,000

106,167

2016
£

91,000

15,167

197,167

106,167

30

247264 Aeorema pp17-imp  13/11/2017  10:21  Page 31

Notes to the Consolidated Financial Statements continued

For the year ended 30 June 2017

19 Directors’ emoluments

The remuneration of Directors of the Company is set out below.

Salary,
bonus or
fees
2017
£

60,000

40,000

10,000

–

15,000

10,000

Salary,
bonus or
fees
2016
£

77,000

40,000

10,000

5,000

7,500

10,000

Pensions
2017
£

33,554

7,562

Pensions
2016
£

39,932

18,272

–

–

–

–

–

–

–

–

–

Total
2017
£

Total
2016
£

93,554

116,932

47,562

10,000

–

15,000

10,000

58,272

10,000

5,000

7,500

10,000

90,155

115,000

P Litten

G Fitzpatrick

M Hale

S Garbutta

S Haffner

R Owen

S Quah 

90,000

115,000

155

225,000

264,500

41,271

58,204

266,271

322,704

The share options held by directors who served during the year are summarised below:

Name

S Quah

Grant date

25 April 2013

Number
awarded

300,000

Exercise
price

Earliest
exercise date

Expiry date

16.50p

25 April 2016

24 April 2023

Fees  for  S  Garbutta  and  S  Haffner  are  charged  by  Harris  &  Trotter  LLP,  a  firm  in  which  they  are  members.
See note 22.

20 Employee information

The average monthly number of employees (including directors) employed by the Group during the year was:

Number of employees

Group

Company

Administration and production

2017
Number

20

2016
Number

20

2017
Number

6

2016
Number

6

31

247264 Aeorema pp17-imp  13/11/2017  10:21  Page 32

Notes to the Consolidated Financial Statements continued

For the year ended 30 June 2017

20 Employee information continued

The  aggregate  payroll  costs  of  these  employees  charged  in  the  Statement  of  Comprehensive  Income  was  as
follows:

Employment costs

Group

Company

Wages and salaries

Social security costs

Pension costs

Share-based payments

Total

21 Share-based payments 

2017
£

2016
£

2017
£

2016
£

788,365

871,534

35,000

32,500

85,708

44,263

–

86,409

59,575

12,410

–

–

–

–

–

–

918,336

1,029,928

35,000

32,500

The Group operates an EMI share option scheme for key employees. Options are granted to key employees at an
exercise price equal to the market price of the Company’s shares at the date of grant. Options are exercisable from
the third anniversary of the date of grant and lapse if they remain unexercised at the tenth anniversary or upon
cessation of employment. The following option arrangements exist over the Company’s shares:

Date of grant

Exercise price

From

To

Exercise period

Number
of options
2017

Number 
of options 
2016

25 April 2013

16.5p

25 April 2016

24 April 2023

300,000

300,000

300,000

300,000

Details of the number of share options and the weighted average exercise price outstanding during the year are as
follows:

Weighted
average
exercise
price
2017
£

0.17

0.17

0.17

Number
of options
2016

300,000

300,000

300,000

Weighted
average
exercise
price
2016
£

0.17

0.17

0.17

Number
of options
2017

300,000

300,000

300,000

Outstanding at beginning of the year

Outstanding at end of the year

Exercisable at the end of the year

The exercise price of options outstanding at the year end was £0.165 (2016: £0.165) and their weighted average
contractual life was 5.8 years (2016: 6.8 years). 

32

247264 Aeorema pp17-imp  13/11/2017  10:21  Page 33

Notes to the Consolidated Financial Statements continued

For the year ended 30 June 2017

21 Share-based payments continued

Equity-settled share-based payments are measured at fair value at the date of grant. The fair value as determined
at  the  grant  date  of  equity-settled  share-based  payments  is  expensed  on  a  straight  line  basis  over  the  vesting
period, based on the Group’s estimate of shares that will eventually vest. The estimated fair value of the options is
measured using an option pricing model. The inputs into the model are as follows: 

Grant date

Model used

Share price at grant date

Exercise price

Contractual life

Risk free rate

Expected volatility

Expected dividend rate

Fair value option

25 April 2013

Black-Scholes

16.5p

16.5p

10 years

0.5%

104%

0%

14.889p

The expected volatility is determined by calculating the historical volatility of the company’s share price over the
last three years. The risk free rate is the official Bank of England base rate.

The  Group  recognised  the  following  charges  in  the  Statement  of  Comprehensive  Income  in  respect  of  its
share-based payment plans:

Share-based payment charge

22 Related party transactions 

2017
£

2016
£

–

12,410

The  Group  has  a  related  party  relationship  with  its  subsidiaries  and  its  key  management  personnel  (including
directors). Details of transactions between the Company and its subsidiaries are as follows: 

Amounts owed by subsidiaries

Total amount owed by subsidiaries 

Amounts owed to subsidiaries

Total amount owed to subsidiaries 

2017
£

2016
£

743,037

802,543

67,355

67,355

33

247264 Aeorema pp17-imp  13/11/2017  10:21  Page 34

Notes to the Consolidated Financial Statements continued

For the year ended 30 June 2017

22 Related party transactions continued

The  company  received  dividends  during  the  year  of  £200,000  (2016:  £900,000)  from  its  subsidiary  Aeorema
Limited. The company transferred a VAT receivable of £10,200 (2016: £14,810) to Aeorema Limited due to being
part of a common VAT group.

Aeorema  Limited  transferred  a  net  amount  of  expenses  to  Aeorema  Communications  plc  during  the  year  of
£38,700 (2016: £7,317).

Aeorema Limited paid expenses totalling £49,996 (2016: £nil) on behalf of Aeorema Communications plc during
the year.

During  the  year,  Aeorema  Limited  made  a  net  transfer  of  cash  of  £181,010  (2016:  £443,030)  to  Aeorema
Communications plc.

The compensation of key management (including directors) of the Group is as follows: 

Short-term employee benefits

Post-employment benefits

Share based payment expense

2017
£

2016
£

251,204

287,317

41,271

–

58,204

12,410

292,475

357,931

Harris and Trotter LLP is a firm in which S Haffner and S Garbutta are members. The amount charged to the Group
for professional services is as follows: 

Harris and Trotter LLP – charged during the year

Aeorema Communications plc 

Aeorema Limited

2017
£

15,000

7,850

22,850

2016
£

12,500

15,060

27,560

At  the  year  end,  the  group  had  an  outstanding  trade  payable  balance  to  Harris  and  Trotter  LLP  of  £5,640
(2016: £6,600).

34

247264 Aeorema pp17-imp  13/11/2017  10:21  Page 35

Notes to the Consolidated Financial Statements continued

For the year ended 30 June 2017

23 Cash flows

Cash flows from operating activities

Profit before taxation

Depreciation

Share-based payment

Dividends received by the Company

Group

Company

2017
£

2016
£

2017
£

2016
£

248,887

340,165

116,141

821,663

51,454

–

–

44,101

12,410

–

–

–

–

–

(200,000)

(900,000)

Finance income

(519)

(917)

(113)

(254)

299,822

395,759

(83,972)

(78,591)

Increase / (decrease) in trade and other payables

275,021

(71,760)

(4,631)

12,699

(Increase) / decrease in trade and other receivables

166,745

178,061

58,757

(479,282)

Taxation paid

(69,072)

(51,452)

–

–

Cash generated / (used) from operating activities

672,516

450,608

(29,846)

(545,174)

24 Financial instruments 

Financial instruments recognised in the consolidated statement of financial position
All financial instruments are recognised initially at their fair value and subsequently measured at amortised cost.

Loans and receivables

Trade and other receivables

Cash and cash equivalents

Investments in subsidiaries

Total

Other financial liabilities

Trade and other payables

Accruals

Total

Group

Company

2017
£

2016
£

2017
£

2016
£

847,525

1,070,627

743,037

802,543

1,897,212

1,427,723

459,180

469,923

–

–

580,490

580,490

2,744,737

2,498,350

1,782,707

1,852,956

1,020,216

678,411

236,068

439,956

1,256,284

1,118,367

74,735

19,440

94,175

74,305

24,500

98,805

35

247264 Aeorema pp17-imp  13/11/2017  10:21  Page 36

Notes to the Consolidated Financial Statements continued

For the year ended 30 June 2017

24 Financial instruments continued

The  Group  is  exposed  to  risks  that  arise  from  its  use  of  financial  instruments.  There  have  been  no  significant
changes in the Group’s exposure to financial instrument risk, its objectives, policies and processes for managing
those  from  previous  periods.  The  principal  financial  instruments  used  by  the  Group,  from  which  financial
instrument risk arises, are trade receivables, cash and cash equivalents and trade and other payables. 

Credit risk
Credit risk arises principally from the Group’s trade receivables. It is the risk that the counterparty fails to discharge
its obligation in respect of the instrument. The maximum exposure to credit risk at 30 June 2017 was £810,908
(2016: £1,038,669). Trade receivables are managed by policies concerning the credit offered to customers and
the regular monitoring of amounts outstanding for both time and credit limits. At the year end, the credit quality of
trade receivables is considered to be satisfactory.

Liquidity risk
Liquidity risk arises from the Group’s management of working capital. It is the risk that the Group will encounter
difficulty in meeting its financial obligations as they fall due. The Group’s policy is to meet its liabilities when they
fall  due.  The  Group  monitors  cash  flow  on  a  regular  basis.  At  the  year  end,  the  Group  has  sufficient  liquid
resources to meets its obligations of £1,540,698 (2016: £1,296,626).

Market risk
Market risk arises from the Group’s use of interest bearing financial instruments. It is the risk that the fair value of
future cash flows of a financial instrument will fluctuate. At the year end, the cash and cash equivalents of the
Group  was  £1,897,212  (2016:  £1,427,723).  The  Group  ensures  that  its  cash  deposits  earn  interest  at  a
reasonable rate. 

Capital risk
The Group’s objectives when managing capital are to safeguard the Group’s ability to continue as a going concern
while maximising the return to stakeholders. The capital structure of the Group consists of equity attributable to
equity holders of the parent, comprising issued share capital, reserves and retained earnings as disclosed in the
Group Statement of Changes in Equity. At the year end, total equity was £1,657,515 (2016: £1,626,922).

25 Pension costs defined contribution 

The Group makes pre-defined contributions to employees’ personal pension plans. Contributions payable by the
Group  for  the  year  were  £44,263  (2016:  £59,575).  At  the  end  of  the  reporting  period  £nil  (2016:  £12,880)  of
contributions were due in respect of the period. 

26 Dividends

On the 25 November 2016 a final dividend of 2 pence per share (total dividend £181,010) was paid to holders of
fully paid ordinary shares.

In  respect  of  the  current  year,  the  directors  propose  that  a  final  dividend  of  0.5  pence  per  share  be  paid  to
shareholders on 12 January 2018. The dividends are subject to approval by shareholders at the Annual General
Meeting  and  have  not  been  included  as  liabilities  in  these  consolidated  financial  statements.  The  proposed
dividends are payable to all shareholders on the Register of Members on 15 December 2017. The total estimated
dividend to be paid is £45,253. The payment of this dividend will not have any tax consequences for the Group.

36

247264 Aeorema pp17-imp  13/11/2017  10:21  Page 37

Notes to the Consolidated Financial Statements continued

For the year ended 30 June 2017

27 Contingent Liability

Company
The company is a member of a group VAT registration with all other companies in the Aeorema Communications
group and, under the terms of the registration, is jointly and severally liable for the VAT payable by all members of
the group. At 30 June 2017 the company had no potential liability under the terms of the registration.

28 Control

There is no overall controlling party.

37

247264 Aeorema pp17-imp  13/11/2017  10:21  Page 38

Notice of Annual General Meeting 

Aeorema Communications plc (Incorporated and registered in England and Wales with company number 04314540)

NOTICE IS HEREBY GIVEN that the Annual General Meeting of Aeorema Communications plc will be held at Moray House,
23-31 Great Titchfield Street, London W1W 7PA on 7 December 2017 at 11.30 a.m. for the transaction of the following
business: 

As Ordinary Business to consider and, if thought fit, pass the following resolutions which will be proposed as Ordinary
Resolutions: 

1. To receive and adopt the report of the directors of the Company and the audited accounts for the Company for the

year ended 30 June 2017.

2. To  re-appoint  Andrew  Harvey  as  a  Director  of  the  Company,  who  retires  in  accordance  with  article  128  of  the

Company’s Articles of Association. 

3. To re-appoint Steven Quah as a Director of the Company, who retires in accordance with article 122 of the Company’s

Articles of Association. 

4. To re-appoint RSM UK Audit LLP as auditors of the Company and to authorise the Directors to fix their remuneration.

5. To declare a final dividend on the ordinary shares of 12.5 pence each in the capital of the Company for the year

ended 30 June 2017 of 0.5 pence per ordinary share.

As Special Business to consider and, if thought fit, pass the following resolutions of which Resolutions 6 and 7 will be
proposed as Ordinary Resolutions and Resolution 8 will be proposed as a Special Resolution:

6. That the Company be and is hereby generally and unconditionally authorised in accordance with Section 701 of the
Companies Act 2006 (the “Act”) to make market purchases (within the meaning of Section 693(3) of the Act) on the
AIM Market of the London Stock Exchange plc of ordinary shares of 12.5 pence each in the capital of the Company
(“Ordinary Shares”) provided that: 

(i)

(ii)

(iii)

the maximum number of Ordinary Shares hereby authorised to be purchased is 1,190,625 Ordinary Shares;

the minimum price which may be paid for an Ordinary Share is 1 pence; 

the maximum price which shall be paid for an Ordinary Share shall be an amount equal to 105 per cent. of
the average middle market quotations taken from the AIM Appendix to the Daily Official List of the UKLA for
the  five  business  days  immediately  preceding  the  day  on  which  the  Ordinary  Share  is  contracted  to  be
purchased; 

(iv) unless renewed the authority hereby conferred shall expire on the earlier of the Company’s Annual General
Meeting  in  2018  or  eighteen  months  from  the  passing  of  this  Resolution  unless  such  authority  is  renewed,
varied or revoked prior to such time; and 

(v)

the  Company  may  make  a  contract  or  contracts  to  purchase  Ordinary  Shares  under  the  authority  hereby
conferred prior to the expiry of such authority which will or may be executed wholly or partly after the expiry of
such authority and may make a purchase of Ordinary Shares in pursuance of any such contract or contracts. 

7. That the directors of the Company be generally and unconditionally authorised pursuant to and in accordance with
section 551 of the Act to exercise all the powers of the Company to allot shares in the Company and/or to grant rights
to subscribe for, or to convert any security into, shares in the Company (“Rights”) up to a maximum nominal amount
of £1,000,000, provided that this authority shall expire at the end of the next annual general meeting of the Company
to be held after the date of the passing of this Resolution or, if earlier, fifteen months from the date of the passing of
this Resolution save that the Company may prior to the expiry of such period make any offer or agreement which
would  or  might  require  shares  to  be  allotted  or  Rights  to  be  granted  after  such  expiry  and  the  directors  of  the
Company shall be entitled to allot shares in the Company and to grant Rights pursuant to any such offer or agreement
as if this authority had not expired.

38

247264 Aeorema pp17-imp  13/11/2017  10:21  Page 39

Notice of Annual General Meeting continued

Aeorema Communications plc (Incorporated and registered in England and Wales with company number 04314540)

8. That, subject to the passing of Resolution 7 set out above, the directors of the Company be empowered pursuant to
section 570 of the Act to allot equity securities (within the meaning of section 560 of the Act) for cash pursuant to
the authority conferred on them by Resolution 7 above, as if section 561(1) of the Act did not apply to such allotment
provided this power shall be limited to:

(i)

the allotment of equity securities in connection with a rights issue, open offer or other offer of equity securities
open for acceptance for a period fixed by the directors of the Company to holders of equity securities on the
register  on  a  fixed  record  date  where  the  equity  securities  respectively  attributable  to  the  interests  of  such
holders are proportionate (as nearly as may be practicable) to their respective holdings of such equity securities
or in accordance with the rights attached thereto (but subject to such exclusions or other arrangements as the
directors  of  the  Company  may  deem  necessary  or  expedient  in  relation  to  treasury  shares,  fractional
entitlements or legal or practical problems under the laws of, or the requirements of any recognised body or
stock exchange in, any territory or by virtue of shares being represented by depositary receipts or any other
matter); and

(ii)

the allotment to any person or persons (otherwise than pursuant to sub-paragraph (i) of this Resolution above)
of equity securities up to an aggregate nominal amount of £1,000,000;

provided  that  the  power  given  by  this  Resolution  shall  expire  at  the  end  of  the  next  annual  general  meeting  of  the
Company to be held after the date of the passing of this Resolution or, if earlier, fifteen months from the date of the
passing of this Resolution, save that the directors of the Company shall be entitled to make offers or agreements before
the expiry of such power which would or might require equity securities to be allotted after such expiry and the directors
of  the  Company  shall  be  entitled  to  allot  equity  securities  pursuant  to  any  such  offers  or  agreements  as  if  the  power
conferred hereby had not expired.

By order of the Board

Stephen Haffner 
Company Secretary

Registered Office:
64 New Cavendish Street
London W1G 8TB
Dated: 9 November 2017

Notes:
(1) A member entitled to attend and vote at the above-mentioned annual general meeting (the “Meeting”) is entitled to
appoint a proxy or proxies to exercise any or all of his rights to attend, speak and vote at the Meeting instead of him.
All members are entitled to attend and vote at the Meeting, whether or not they have returned a form of proxy. 

(2) A Form of Proxy is enclosed for your use, if desired. The instrument appointing a proxy must reach the Company’s
registrars, Link Asset Services, PXS, The Registry, 34 Beckenham Road, Beckenham, Kent, BR3 4TU not less than
48 hours before the time of holding of the Meeting.

(3) Pursuant to Regulation 41 of The Uncertificated Securities Regulations 2001, the Company specifies that only those
members of the Company on the register 48 hours before the time set for the Meeting shall be entitled to attend or
vote at the Meeting in respect of the number of shares registered in their name at the time. Changes to the register of
members after that time will be disregarded in determining the rights of any person to attend or vote at the Meeting.

(4) A copy of the register of Directors’ interests in shares in the Company and copies of the Directors’ service contracts
of more than one year’s duration will be available for inspection at the registered office of the Company during office
hours only on any weekday (excluding Saturdays, Sundays and public holidays) from the date of this notice until the
date of the Meeting and at the place of the Meeting for at least 15 minutes prior to and during the Meeting.

39

247264 Aeorema pp17-imp  13/11/2017  10:21  Page 40

Company Information

Directors

Secretary

M Hale
S Haffner
R Owen
S Quah
A Harvey

S Haffner

Company number

04314540

(Non-Executive Chairman)
(Non-Executive)
(Non-Executive)
(Executive Director)
(Executive Director – appointed 23 October 2017)

Registered office

Financial advisers

Stockbrokers

Nominated adviser

Auditors

Solicitors

Bankers

Registrar and transfer office

64 New Cavendish Street
London, W1G 8TB

Harris & Trotter LLP
64 New Cavendish Street
London, W1G 8TB

Cantor Fitzgerald Europe
One Churchill Place
Canary Wharf
London, E14 5RB

Cantor Fitzgerald Europe
One Churchill Place
Canary Wharf
London, E14 5RB

RSM UK Audit LLP
25 Farringdon Street
London, EC4A 4AB

Howard Kennedy LLP
No. 1 London Bridge
London, SE1 9BG

Ross & Craig
12a Upper Berkeley Street
London, W1H 7PE

Barclays Bank plc
P O Box 32106
London, NW1 2ZH

Link Asset Services
The Registry
34 Beckenham Road
Beckenham, Kent, BR3 4TU

40

Perivan Financial Print    247264

247264 Aeorema 2017 Cover Spread  13/11/2017  10:13  Page 1

CONSOLIDATED DIRECTORSʼ REPORT
AND FINANCIAL STATEMENTS
FOR THE YEAR ENDED 30TH JUNE 201
7

In ancient Greek drama, an apparently insoluble crisis was often
solved by the intervention of the gods who magically descended
onto the stage from the skies above.

The elaborate crane mechanisms that enabled this impressive
effect were known as aeorema. 

Aeorema Communications Plc, Moray House, 23-31 Great Titchfield Street, London, W1W 7PA