AO World is an online retailer based in the United Kingdom that specializes in the retail of domestic appliances. The company operates through two segments, the first of which is focused on selling to customers within the UK. The second segment of the business is dedicated to serving customers throughout Europe but outside of the UK. AO World provides its customers with a range of services, including delivery and installation for items like televisions, dishwashers, refrigerators, and cooking appliances. The company also offers recycling and disconnection services for old products, as well as gas and electrical connection for a variety of cooking appliances.