Palo Alto-based AppLovin Corporation is revolutionizing the world of mobile app development with its software-based platform that helps developers improve their marketing and monetization strategies. Boasting an impressive suite of software solutions, the company's offerings include AppDiscovery, a marketing software that matches advertiser demand with publisher supply via auctions; Adjust, an analytics platform that aids marketers in analyzing, optimizing, and safeguarding user data to grow their mobile apps; MAX, an in-app bidding software that enhances the value of an app's advertising inventory via real-time competitive auctions; and Wurl, a connected TV platform that primarily distributes streaming video for content companies. With an extensive client base comprising advertisers, internet platforms, and other businesses, AppLovin Corporation has been revolutionizing the mobile app development industry since its inception in 2011.