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Ashford Hospitality Trust

aht · NYSE Real Estate
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FY2020 Annual Report · Ashford Hospitality Trust
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POWERING

THE PLATFORM

ANNUAL REPORT & ACCOUNTS 2020

Our growing footprint, the 
ever-increasing diversity of 
the equipment we rent and 
our excellent customer service  
all make doing business with  
us easy and hassle-free.  
We call this the platform.

 “I am extraordinarily proud of, and grateful for, our team 
members and their response during a time when our 
communities were in need. All levels of the organisation 
quickly adapted our operations to continue servicing our 
customers while keeping our leading value of safety at 
the forefront of all we do.

While no one could have foreseen the global impact of 
COVID-19, our business model and capital structure are 
designed to withstand the cyclical nature of some of our 
end markets. We took prompt actions to optimise cash 
flow, reducing capital expenditure and operating costs, 
and strengthen further our liquidity position. In these 
unprecedented times, the results of our long-term 
strategy to mature our business through diversity 
and scale came through in our performance. 

Looking forward, I am certain these swift actions 
combined with the strength of our cash flow and 
balance sheet will serve the Group well. The diversity 
of our products, services and end markets coupled with 
ongoing structural change opportunities put the Board 
in a position of confidence to look to the coming year as 
one of strong cash generation and strengthening our 
market position. Based on this confidence, the Board 
has decided to maintain its progressive dividend policy 
and to recommend a final dividend of 33.5p.” 

Brendan Horgan 
Chief executive

Our Group at a glance

STRATEGIC REPORT 
2 
12  Chair’s letter
14  Strategic review
18  Our markets
24  Our business model
28  Our strategy

34  Key performance indicators
36  Principal risks and uncertainties
40  Stakeholder engagement
42  Financial review
48  Responsible business report
65  Non-financial information statement
66  s172 statement

DIRECTORS’ REPORT 
68  Our Board of directors
70  Corporate governance report
78  Audit Committee report
83  Nomination Committee report
84  Remuneration report
101  Other statutory disclosures
104   Statement of directors’ responsibilities

FINANCIAL STATEMENTS 
106   Independent auditor’s report
114  Consolidated income statement
114   Consolidated statement of comprehensive income
115  Consolidated balance sheet
116   Consolidated statement of changes in equity
117   Consolidated cash flow statement
118   Notes to the consolidated financial statements

ADDITIONAL INFORMATION
152  Ten-year history
153  Glossary of terms
156  Financial calendar and advisers

Throughout the Annual Report we refer to a number of alternative 
performance measures, including measures such as underlying 
results, free cash flow and constant currency growth. These are 
defined in the Glossary on page 153.

Forward looking statements 
This report contains forward looking statements. These have been 
made by the directors in good faith using information available up 
to the date on which they approved this report. The directors can 
give no assurance that these expectations will prove to be correct. 
Due to the inherent uncertainties, including both business and 
economic risk factors underlying such forward looking statements, 
actual results may differ materially from those expressed or implied 
by these forward looking statements. Except as required by law or 
regulation, the directors undertake no obligation to update any 
forward looking statements whether as a result of new information, 
future events or otherwise.

 
 
 
1

REVENUE (£M)

 £5,054m

2020

2019

2018

2017

2016

0

5,054

4,500

3,706

3,187

2,546

5054

UNDERLYING PROFIT BEFORE TAXATION (£M)

 £1,061m

2020

2019

2018

2017

2016

0

1,061

1,110

927

793

645

1110

UNDERLYING EPS (P)

 175.0p

2020

2019

2018

2017

2016

0

175.0

174.2

175

127.5

104.3

85.1

PROFIT BEFORE TAXATION (£M)

 £983m

983

1,059

862

765

617

1059

2020

2019

2018

2017

2016

0

EPS (P)

 162.1p

2020

2019

2018

2017

100.5

162.1

166.1

195.3

2016

81.3

0.0

195.3

 1,105 

RENTAL STORES WORLDWIDE

815,000 

RENTAL ASSETS

260m+ 

MILES TRAVELLED FOR DELIVERY AND SERVICES

745,000

CUSTOMERS

Ashtead Group plc Annual Report & Accounts 2020DIRECTORS’ REPORTFINANCIAL STATEMENTSADDITIONAL INFORMATIONSTRATEGIC REPORT2

OUR GROUP  
AT A GLANCE
AN INTERNATIONAL 
NETWORK OF  
EQUIPMENT SOLUTIONS  
AND SERVICES

Ashtead is an international equipment rental 
company, trading under the Sunbelt Rentals 
brand, with national networks in the US, 
Canada and the UK. We rent a full range  
of construction, industrial and general 
equipment across a wide variety of 
applications to a diverse customer base.

HAWAII
HAWAII

OUR PURPOSE

To provide a reliable alternative to ownership for  
our customers while delivering sustainable value  
and above average performance across the cycle  
for our  stakeholders.

  See more on page 24 

OUR STRATEGY

Build a platform for growth

Operational excellence

Maintain financial and operational flexibility

  See more on page 28 

OUR CULTURE

Safety is our top priority

Making it happen

Very best levels of customer service

Innovation through new products and markets

  See more on page 48 

US
The second largest equipment rental company in the 
US with 837 stores

REVENUE

$5,490m

SEGMENT RESULT

$1,560m

RETURN ON INVESTMENT1

21%

STORES

837

EMPLOYEES

14,048

FLEET SIZE

$10,102m

FLEET COMPOSITION3

1

10%

9

8

MARKET SHARE2

1  United Rentals 
2  Sunbelt 
3  Herc Rentals 
4  Home Depot 
5  H&E 
6  Ahern 
7  Top 7–10 
8  Top 11–100 
9  Others  

2

3
4

7

5
6

14%
10%
3%
2%
1%
1%
3%
c.19%
c.47%

1 
2 
3 

 Excluding goodwill and intangible assets.
 Source: Management estimate based on IHS Markit market estimates.
 Source: Management information.

34% 
Aerial work 
platforms

21%  
Forklifts

13%  
Earth  
moving

11%  
Pump and 
power 

2%  
Scaffold 

19%  
Other 

Ashtead Group plc Annual Report & Accounts 2020HAWAII

HAWAII

3

CANADA
Market share of 5% in Canada with 75 stores.

UK
The largest equipment rental company in the UK with 
193 stores.

REVENUE

C$421m

SEGMENT RESULT

C$54m

1

2

5%

REVENUE

£469m

SEGMENT RESULT

£36m

RETURN ON INVESTMENT1

RETURN ON INVESTMENT1

9%

STORES

75

EMPLOYEES

1,506

FLEET SIZE

C$921m

3

MARKET SHARE2

1  United Rentals 
2  Sunbelt 
3  Others 

12%
5%
83%

5%

STORES

193

EMPLOYEES

3,712

FLEET SIZE

£874m

1

2

8%

3

4

5

6

MARKET SHARE2

1  Sunbelt* 
2   HSS 
3   Speedy 
4  VP 
5  GAP 
6  Others 

8%
6%
6%
6%
3%
71%

FLEET COMPOSITION3 

FLEET COMPOSITION3 

*  The UK business was rebranded Sunbelt Rentals on 1 June 2020.

31%  
Aerial work 
platforms

10%  
Forklifts

15%  
Earth  
moving

8%  
Pump and 
power 

36%  
Other 

10%  
Forklifts

11% 
Aerial  
work 
platforms

14%  
Earth  
moving

15%  
Accomm- 
odation

4%  
Pump  
and  
power

3%  
Acrow

2%  
Traffic

29%  
Other

12%  
Panels, 
fencing 
and 
barriers

Ashtead Group plc Annual Report & Accounts 2020DIRECTORS’ REPORTFINANCIAL STATEMENTSADDITIONAL INFORMATIONSTRATEGIC REPORT4

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CASE STUDY
PHILADELPHIA, PENNSYLVANIA

Philadelphia is a great example of why our 
cluster strategy helps us outperform the 
market. When times are good, clusters help 
us generate growth. Under stress, they 
enable us to remain resilient because of the 
availability of our diverse product offering. 
In March 2020, construction stopped 
completely in the Philadelphia area due to 
COVID-19. But our business only decreased 
40% in that period reflecting the breadth of 
our customer base and the high demand for 
our extensive product portfolio and has now 
returned to pre COVID-19 levels.  

Our cluster approach is an important aspect 
of building a broad platform for growth. 
Our greenfield sites are chosen carefully 
to enhance our existing business and we 
focus on building clusters of stores to meet 
the multiple needs of our customers. 

OUR  MAR KET  
CLUSTER   STRATEGY 

Ashtead Group plc Annual Report & Accounts 2020 
5

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LOCAL HUSTLE, NATIONAL MUSCLE

Our cluster strategy is a huge source of competitive 
advantage. As we increase our cluster in any one 
geography, we grow our end market. We offer a wide 
range of products in close proximity to customers. 
They have no need to go elsewhere to fill their 
equipment needs. The interaction of the stores in a 
cluster is also what makes the difference. We find 
that having a blend of large and smaller general tool 
stores with the addition of a broad offering of specialty 
stores differentiates us from the competitors and 
expands our end markets, making it the optimal 
operating model.  

 1,105 

RENTAL STORES

OUR  MAR KET  
CLUSTER   STRATEGY 

Ashtead Group plc Annual Report & Accounts 2020DIRECTORS’ REPORTFINANCIAL STATEMENTSADDITIONAL INFORMATION 
6

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THE CHANGING FACE  
OF OUR CUSTOMERS

Our markets continue to broaden, with a growing 
diversity of end markets choosing our solutions. 

FACILITIES MAINTENANCE  
AND MUNICIPALITIES

OFFICE COMPLEXES

APARTMENT COMPLEXES

GOVERNMENT

HOSPITALS 

DATA CENTRES

PARKS AND RECREATION DEPARTMENTS

SCHOOLS AND UNIVERSITIES

SHOPPING CENTRES

PAVEMENT/KERB REPAIRS

GOLF COURSE MAINTENANCE

SPECIALTY BUSINESS 
EVOLUTION

When we first started out, the majority 
of our business came from the 
construction industry. We have worked 
hard to expand the market sectors and 
applications that now rely on renting 
equipment rather than owning it. 
Our specialty businesses, such as 
Climate Control, Power & HVAC, 
Pump Solutions, Ground Protection 
and Flooring Solutions, are an 
ever-growing part of our business. 
These specialty businesses enable 
us to broaden the customer base 
and extend our end market reach, 
including facility maintenance, special 
events, emergency response and air 
quality/climate control. This all adds 
to our growth in good markets and 
helps us mitigate declining revenues 
from a construction downturn  
or in a recession.

43bn+

BTU/HR OF HEATING DELIVERED

Ashtead Group plc Annual Report & Accounts 2020 
CONSTRUCTION

AIRPORTS

HIGHWAYS AND BRIDGES

OFFICE BUILDINGS

DATA CENTRES

SCHOOLS AND UNIVERSITIES

SHOPPING CENTRES

RESIDENTIAL

REMODELLING

7

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EMERGENCY RESPONSE

FIRE

HURRICANES

FLOODING

TORNADOES

WINTER STORMS

RESIDENTIAL EMERGENCIES

COVID-19

ALTERNATIVE CARE FACILITIES

POINTS OF DISTRIBUTION

MOBILE TESTING FACILITIES 

ENTERTAINMENT AND  
SPECIAL EVENTS

NATIONAL EVENTS

CONCERTS

SPORTING EVENTS

FILM/TV PRODUCTION

THEME PARKS

FESTIVALS

FARMERS’ MARKETS

LOCAL 5K RUNS

CYCLE RACES

CASE STUDY
SUPPORTING  
THE ALEXANDER 
HAMILTON BRIDGE

We provided engineering 
design services and 
standardised modular 
towers to support the 
ramps leading onto the 
Alexander Hamilton 
Bridge in New York, while 
a major reconstruction 
project took place. 
Each tower needed to 
withstand 1.2m pounds 
of force. This project 
enhanced our reputation 
as the go-to rental firm 
for engineering and 
equipment to temporarily 
support buildings and 
infrastructure.

CASE STUDY
KEEPING THE 
POWER GOING

Standby generators may 
not serve their purpose 
unless businesses ensure 
they undergo regular 
preventative maintenance. 
Load bank testing is 
an integral part of best 
maintenance practices. 
We provide load banks 
to simulate real world 
conditions for power 
supplies and critical 
power systems, wind and 
solar farms, substations 
and transformers, naval 
and marine generators, 
and Integrated Systems 
Testing of grid power.

1.1M+

METRES OF BARRIERS ASSEMBLED

CASE STUDY
SAFER, CLEANER 
DEWATERING

We provided a safer, 
cleaner, explosion-proof 
electric pumping solution 
to a Colorado wellhead that 
had experienced a fire that 
burned down a rig due 
to the operator’s faulty 
diesel-powered generator. 
This proved so successful 
on the first two sites, the 
customer ordered another 
five more which are on 
rent permanently.

Ashtead Group plc Annual Report & Accounts 2020DIRECTORS’ REPORTFINANCIAL STATEMENTSADDITIONAL INFORMATION 
8

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BIG DATA
BIG INSIGHTS

We have vast amounts of data 
from our applications which we 
utilise to make efficiency gains, 
add depth to our growth 
strategy and provide more 
accurate strategic forecasts.

Ashtead Group plc Annual Report & Accounts 2020 
BIG DATA
BIG INSIGHTS

CASE STUDY
THE SUNBELT MOBILE APP

Technology has revolutionised our 
business in recent years. Customers 
can manage their entire account 
and equipment needs online or on 
our mobile app. They can track the 
equipment they have on rent, order 
new items, see what they rented 
recently, request service or a pickup, 
get alerts, log their favourite kit, etc.. 
Software updates are made easily 
as market conditions change. For 
example, in 48 hours we added the 
ability to request curbside pickup 
and drop-off for the health and safety 
of our customers and employees 
responding to the need for social 
distancing during COVID-19.

745,000

CUSTOMERS

9

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MORE ACCURATE STRATEGIC 
FORECASTS

Sunbelt’s complete digital eco-system begins with 
our online CommandCenter, including our mobile 
app, where customers can manage everything to do 
with their account. Our sales reps have access to this 
data, as well as a very powerful CRM tool, Accelerate, 
which enables them to find out where available 
equipment is located, customer contacts, preferences 
and potential needs, and all other information 
relevant to serving the customer. Our Vehicle 
Delivery Optimisation System (‘VDOS’) is used by 
dispatchers to manage pickup and deliveries of 
equipment at job sites, and schedule drivers who are 
able to access it on their mobile phones. There are 
vast amounts of data behind these applications which 
we leverage to make efficiency gains, add depth to 
our growth strategy and provide more accurate 
strategic forecasts. 

Ashtead Group plc Annual Report & Accounts 2020DIRECTORS’ REPORTFINANCIAL STATEMENTSADDITIONAL INFORMATION 
10

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We pride ourselves on our 
collaborative approach to 
problem solving. It’s what 
makes us a recognised 
and trusted partner. 
We especially love it 
when our work brings 
a community together.

CASE STUDY
OTTER MURAL, 
WINSTON-SALEM

The city of Winston-Salem in North Carolina 
had commissioned an enormous mural 
to cover the side of a utility water tank. 
Just how big? The mural, depicting a giant 
American river otter, was to be 50 feet tall 
and 270 feet wide — the length of six 
school buses parked end to end. The artist, 
selected out of nearly 50 who applied for the 
opportunity, needed a way to paint at scale. 

When the call first 
came in, it was a 
simple request for 
a 60-foot boom lift.

But during that call, 
the conversation shifted 
to community impact. 
The city wanted to 
showcase the process 
of bringing the mural 
to life and engage the 
public in a big way. 

PARTNERING UP

Ashtead Group plc Annual Report & Accounts 2020 
11

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 “WE ASKED WHAT 
THE CUSTOMER 
WAS LOOKING FOR, 
REGARDLESS OF HOW 
‘OUT OF THE BOX’ IT 
WAS, AND WE MADE 
IT HAPPEN”

CAMERON CULLEN, SUNBELT RENTALS TEAM

We proposed 
mounting our mobile 
surveillance camera 
to capture time-lapse 
videos of the mural 
as it was painted.

We installed our Duradeck 
ground protection mats, 
delivered the boom 
lift and installed the 
camera. Once the painting 
began, our camera 
produced a time-lapse 
video every day for 
a month, which the city 
shared far and wide online.

Thousands of residents 
engaged with those videos, 
sharing them with friends 
and followers. Getting the 
community excited about 
the mural as it came 
together was a key 
element of the project.

PARTNERING UP

Ashtead Group plc Annual Report & Accounts 2020DIRECTORS’ REPORTFINANCIAL STATEMENTSADDITIONAL INFORMATION 
1212

CHAIR’S LETTER

RESILIENCE WHEN  
THE GOING GETS TOUGH

Dear Shareholder

I write this letter at a time of unprecedented 
turmoil in the world. The COVID-19 pandemic 
is a hugely testing time for businesses, 
families, communities and society as a whole.

I am proud to say that our response to this 
crisis has been outstanding and reflects 
strongly the purpose we have as a business. 
Under Brendan Horgan’s leadership we 
have continued to provide equipment and 
services to businesses, communities and 
government agencies to ensure they can 
provide essential services at a time when 
they are most needed. More importantly, 
we have been able to achieve this whilst 
prioritising the safety and health of our 
colleagues and their families.

Our operational mantra of Availability, 
Reliability and Ease for our customers 
has never been more relevant.

PROGRESS
For most of this financial year we were 
unaffected by COVID-19 and we saw strong 
growth in our US and Canadian markets. We 
continued to take advantage of the structural 
changes for renting equipment as well as 
our strong market offering. Our strategy of 
broadening our market coverage as well as 
enhancing our product range continued at 
pace with 53 greenfield sites opened and 
17 bolt-on acquisitions in North America.

In the UK our business has continued to 
progress well and our decision in March 
of this year to rebrand the business 
as Sunbelt UK will enable the operation 
to become more efficient as well as providing 
a more complete service to our customers.

During the year we have continued to invest 
in our digital transformation programme 
which is an enabler to providing further 
enhancements to our customer experience. 
In addition, the new applications rolled out 
during the year to our field operations have 
already helped growth in our revenues.

COVID-19
Since the outbreak of COVID-19 many of our 
colleagues have had to change their work 
practices including different shift patterns 
and working from home. Their willingness 
and agility to make these changes have been 
outstanding and have been the cornerstone 
of our ability to operate so effectively during 
these difficult times. 

Unfortunately there have been a number of 
natural disasters in the United States over 
the last few years and our experience in 
providing significant help to the front line 
services during such a crisis has also been 
invaluable in our response to the pandemic 
over the last couple of months. 

Although we have continued to see 
reasonably strong trading during the 
last few months, in response to the 
uncertainty created by COVID-19, in April 
we increased our senior debt facility for 
a year by $500 million to $4.6 billion which 
has provided enhanced liquidity for the 
business. It also seemed prudent to pause 
our buyback programme, which we did 
in March having completed £445 million 
of the original buyback programme.

Ashtead Group plc Annual Report & Accounts 202013

Given our strong balance sheet and 
current trading we have not accessed 
any of the UK government financing 
schemes or funding of the furlough 
schemes announced in March.

DIVIDENDS
For many years we have had a 
progressive dividend policy with our 
objective being to ensure that dividends 
are sustainable irrespective of where we 
are in our business cycle. It’s always been 
our policy to increase your dividend as 
profits increase and to maintain it when 
trading is more difficult. I am pleased 
to say that after taking into account the 
Group’s outlook and financial position, 
other stakeholder interests and the 
decision not to access government 
assistance programmes, the Board is 
recommending a final dividend of 33.50p 
per share making 40.65p for the year, 
which is slightly higher than last year’s 
full-year dividend. Assuming the final 
dividend is approved at the AGM, it will be 
paid on 11 September 2020 to shareholders 
on the register on 14 August 2020.

ENVIRONMENTAL, SOCIAL AND 
GOVERNANCE (‘ESG’)
Good governance is a foundational part 
of any successful organisation and your 
Board continues to perform strongly 
in ensuring the effectiveness of our 
governance processes throughout the 
business. The Board also has collective 
responsibility for Group strategy and 
ensuring we have the right resources, 
both financial and people, in place to 
achieve our goals. You can read more 
about our governance process in our 
governance section on pages 70 to 77.

HIGHLIGHTS OF THE YEAR

I believe the actions we have taken in 
the business over the last few months 
combined with the strength of our cash 
flow serve us well for the coming year.

Of course governance is only one part 
of broader corporate responsibility 
which is now referred to as ESG and 
we continue to make great progress on 
both environmental and social matters. 
Working with our suppliers to innovate 
and shape the next generation of 
environmentally friendly equipment 
is one example of how we can have a 
positive impact on our environment.

Importantly, we have had our best year 
ever for health and safety and remain 
focused on making further improvements 
in the future. The COVID-19 crisis itself 
has enabled us to further demonstrate 
our ongoing commitment to supporting 
all of our people, their families and the 
communities in which we operate. 

BOARD
It is my pleasure to welcome Jill Easterbrook 
to the Board, who joined in January as an 
independent non-executive director. Jill’s 
significant retail and digital marketing 
experience will bring new perspectives 
and experiences and will add diversity 
of thought to our Board discussions.

OUTLOOK
I would like to use this opportunity 
to extend my thanks and that of the 
Board to all of our colleagues for their 
dedication and support which has allowed 
us to continue delivering an outstanding 
service to our customers during these 
extraordinary times. I believe the actions 
we have taken in the business over the 
last few months combined with the 
strength of our cash flow serve us 
well for the coming year. This business 
has a broad diversity of products and 
services, and a relentless focus on our 
long-term business model, supported 
by continuing structural change in the 
market. I therefore remain confident of 
our ability to deliver strong cash generation 
and to further strengthen our market 
position in this coming financial year.

PAUL WALKER
Chair, 15 June 2020

+9%

£1,061m

175.0p

REVENUE UP 9%1; RENTAL REVENUE  
UP 8%1

GROUP UNDERLYING PRE-TAX PROFIT OF 
£1,061M (2019: £1,110M), A REDUCTION OF 4%1,2

UNDERLYING EARNINGS PER SHARE  
OF 175.0P (2019: 174.2P)

£1,224m

GROUP OPERATING PROFIT OF £1,224M 
(2019: £1,213M)

£792m

£740m

POST-TAX PROFIT OF £740M (2019: £797M) 

£1.5bn

£792M OF FREE CASH FLOW GENERATION 
(2019: £368M)

£1.5BN INVESTED IN THE BUSINESS 
(2019: £1.6BN)

1.9x

NET DEBT TO EBITDA LEVERAGE1,2  
OF 1.9 TIMES (2019: 1.8 TIMES)

33.5p

PROPOSED FINAL DIVIDEND OF 33.5P, 
MAKING 40.65P FOR THE FULL YEAR  
(2019: 40.0P)

162.1p

EARNINGS PER SHARE OF 162.1P  
(2019: 166.1P)

£453m

£453M SPENT ON BOLT-ON ACQUISITIONS 
(2019: £622M) AND 59 GREENFIELD 
LOCATIONS OPENED

1  At constant exchange rates.
2   Excluding the impact of IFRS 16.

Ashtead Group plc Annual Report & Accounts 2020DIRECTORS’ REPORTFINANCIAL STATEMENTSADDITIONAL INFORMATIONSTRATEGIC REPORT14

STRATEGIC 
REVIEW
STRENGTH UNDER 
PRESSURE

We were on track for another record year when 
COVID-19 changed the world for everyone. We are 
very proud to be able to report that, despite such 
an unprecedented ‘black swan’ event, we are still 
able to report strong results for the year. 

There has, of course, been a COVID-19 
impact on our final quarter results, but 
the underlying strength of the business 
and our performance in the first three 
quarters of 2019/20 mean we have 
continued to perform well overall. Our 
business is robust, we remain open for 
our customers in all our geographies 
and as we would in any crisis, we have 
activated fully our emergency response 
operations. You can read more about 
our COVID-19 response on page 16.

This has been done while staying true 
to our core value of safety for our 
team members, customers and the 
communities we serve. Earlier this year 
we began a new safety programme and 
training activities under the Engage for 
Life banner which will transform the 
way we operate safely across the Group. 
Over 10,000 employees have engaged in 
training activities that help us understand 
the risks associated with unconscious 
habits. We are confident that the 
exercises we are conducting around 
human performance will give us an even 
safer and more reliable outcome and 
continuously improve our safety culture. 
The impact of COVID-19 has highlighted 
and tested our safety preparedness like 
never before.

Our business model and balance sheet 
are also being tested. We have talked 
over the years in great detail about the 
strength of our balance sheet and the 
way in which we manage the business to 
accommodate any set of circumstances. 
We always prepare for both upturns and 
downturns given a significant proportion 
of our business serves the cyclical 
construction industry. While no one 
could have foreseen the global impact 
of COVID-19, or the speed and severity 
of its impact on markets, we are pleased 
to see the resilience of our business 
model. In the past, we discussed how the 
real test of the resilience of the model 
would come in the next downturn. Sadly 
what we are now facing is more severe 
than any of us could have predicted. But 
we are pleased that our business model 
and balance sheet are supporting us now 
as we had always believed they would.

The main driver of our growth during the 
year remained organic investment and 
we continued to build on this, investing 
£453m in 18 bolt-on acquisitions primarily 
to expand our specialty offering in the US 
and Canada. Acquisition highlights were 
King Equipment, the premier aerial work 
platform provider to the Los Angeles 
market and William F. White, Canada’s 
leading provider of production set and 
on-site equipment services and studio 
facilities to the motion picture, digital 
media and television industries.

We added 105 new locations in the year 
as we continued to broaden our product 
offering and geographic reach. Ours 
is a business that is resilient even in 
severe case scenarios and we expect 
to continue to outperform the market. 
The platform we have built and the 
diversity of product and service we are 
able to provide means we will always 
be in demand. Construction may be on 
hold in some places, but municipalities, 
state agencies and utilities etc. all need 
our support, now more than ever. 

Our strategy remains unchanged because 
it works. Our market cluster approach is 
proving to be a significant competitive 
advantage in difficult times as well as 
good. Being able to provide a wide variety 
of equipment in close proximity to our 
customers is exactly what they need, 
especially during the pandemic. 
Businesses are all adapting to new ways 
of operating, but our commitment to 
Availability, Reliability and Ease, coupled 
with our disaster relief expertise, mean 
we remain the first port of call in a storm. 
Our broader end markets, coupled with 
prudent financial management, means 
we will be better able to mitigate declining 
revenues than many others and emerge 
stronger as a result.

Ashtead Group plc Annual Report & Accounts 202015

Our results are a tale of the first three 
quarters and the fourth quarter. Group 
rental revenue was £4,606m and we 
maintained margins despite opening 59 
greenfields, completing 18 acquisitions 
in the period and the impact of COVID-19. 
Underlying pre-tax profit was £1,061m, 
down 4% excluding IFRS 16, at constant 
exchange rates. Sunbelt US rental only 
revenue was $4,065m compared to 
$3,711m last year. This compares to the 
IHS Markit estimate of overall US rental 
market growth of around 6%. Organic 
growth (same-store and greenfield) was 
6%, while bolt-ons added a further 4%.

We saw revenue growth of over 20% 
in Canada, bolstered by bolt-on activity, 
but with strong organic growth at four 
to five times the pace of the market. 
This demonstrates the benefits of the 
still developing cluster strategy which is 
taking shape, as we continue to develop 
our Canadian business along the lines of 
how we have built our business in the US. 

In the UK, we launched Project Unify 
in the first half of the year as we sought 
to re-energise and realign the UK 
business, leveraging our scale and 
diversity of product and services 
through greater collaborative cross-
selling to our broad set of customers. 

Our strategy remains unchanged 
because it works. Our market cluster 
approach is proving to be a significant 
competitive advantage in difficult 
times as well as good.

This new strategic direction was launched 
at a senior leadership meeting with over 
700 representatives from across the 
business, where we announced the 
rebranding of the business as Sunbelt 
Rentals UK. While the full implementation 
of this has been delayed by COVID-19, 
our leadership team is fully engaged and 
focused on delivering the power of the 
business. This could not have been more 
evident than in our response to COVID-19 
and the support provided to the 
Department of Health and many other 
essential services. In realigning the 
business, we have right-sized the fleet to 
reflect the then current and prospective 
market demands, and although there has 
been a short-term impact on profit, the 
business has generated significant free 
cash flow and will ultimately deliver 
improved margins and profitability.

Ashtead Group plc Annual Report & Accounts 2020DIRECTORS’ REPORTFINANCIAL STATEMENTSADDITIONAL INFORMATIONSTRATEGIC REPORT16

STRATEGIC REVIEW CONTINUED

The impact of COVID-19 resulted in 
lower trading volumes in the second 
half of March and April, although this 
was mitigated, in part, by emergency 
response efforts throughout our 
business units but particularly within our 
specialty businesses. As a result, rental 
only revenue for Sunbelt US in March 
was 3% (2% on a billings per day basis) 
higher than prior year and in April was 
12% lower than prior year. This is due 
principally to the general tool business 
being 15% lower than prior year in April, 
while the specialty businesses (excluding 
oil and gas) were 9% higher than last 
year, with the reduction in the general 
tool business being driven by declines 
in volume rather than rental rates. This 
contributed to Group rental revenue in 
the fourth quarter being 1% lower than 
the prior year at constant exchange 
rates. The degree of impact on volume 
has varied significantly across different 
markets and is correlated to the severity 
of infection rates and associated market 
level restrictions. From 10 April, we 
saw US fleet on rent stabilise and then 
increase as our markets adjusted to 
new working practices and restrictions 
eased gradually. The trend was similar in 
the UK and Canada. As a result, US May 
rental only revenue was 14% (8% on 
a billings per day basis) lower than 
last year.

Our business is sound and we continue to 
operate well in the most unexpected and 
difficult of scenarios. In the coming year, 
we will be focused on doing everything 
possible to help our business and those 
of our customers, get back to consistent 
long-term growth as soon as possible. 
We expect rental to continue 
to accelerate and that we will be 
in excellent share to support our 
customers when COVID-19 is over.

OUR COVID-19 RESPONSE
The COVID-19 pandemic is unlike any 
other emergency we have ever had to 
respond to. But that has not stopped 
us being ready to do everything we can 
to help, making the very most of our 
business model and ‘safety first, can do’ 
culture to enable us to deliver.

To keep up with the US demand created by 
the pandemic, we enacted our Emergency 
Response Team (‘ERT’), and set up a 
command centre at our support office 
in Fort Mill, fielding calls for assistance 
nationwide and coordinating efforts, 
including supporting temporary hospitals 
and testing stations nationwide. Likewise 
we are supporting national efforts in 
the UK. This support includes multiple 
equipment types, including power 
generation and distribution, heating 
and air conditioning, temporary lighting, 
forklifts, accommodation units and air 
quality equipment such as air scrubbers. 

In Florida, our team provided equipment 
and support for the buildout of temporary 
care facilities, each with a capacity 
to treat a minimum of 250 patients. 
In Florida alone there are dozens of 
temporary generators deployed and 
installed in support of the response effort, 
with additional services such as daily 
fuelling also provided. 

Across the US, we supported the rapid 
buildout of COVID-19 testing stations, 
including temporary power and heating/
air conditioning. These testing facilities 
were often set up in a matter of hours, 
and we were working 24/7 to service 
these urgent needs. We have also been 
involved in the construction of temporary 
shelters for the homeless.

The ERT is part of a dedicated effort 
to provide coordinated, much needed 
equipment, and response assistance 
in times of crisis. Most often the team 
is deployed in response to natural 
disasters such as hurricanes, tornadoes 
or wildfires, but the COVID-19 pandemic 
has led to a similar response effort. 
The ERT is working in support of local 
and national government agencies, 
as well as first response contractors.

In addition to those resources coordinated 
centrally, the real work is taking place 
in the field, where our team of 15,500+ 
dedicated employees across North 
America is working tirelessly in support 
of local communities. Curbside pickup 
and drop-off of equipment is now enabled 
wherever possible to make renting as 
safe, convenient and efficient as possible.

Ashtead Group plc Annual Report & Accounts 2020The temporary set-ups are an adaptation of 
base camps used for utility crews in storm 
recovery. Our team collaborates with 
government contractors and private sector 
clients to build and operate these camps. 
While the pandemic response is new 
territory, we have learned to expect the 
unexpected in disaster recovery. 

In the UK we have supported the setting up 
of 73 NHS testing centres with a coordinated 
effort across our general equipment and 
specialty businesses. Accommodation 
units, generators, tower lights, air 
conditioning units and traffic management 
equipment together with thousands of other 
assets have been employed in supporting 
these sites.

As the impact of the pandemic continues 
to unfold, we will keep that response going, 
providing critical support services across 
our business. In times like these, we’ve 
all got to come together. That has been 
and always will be core to how we work 
at Sunbelt.

We are treating this as we 
would treat any disaster 
– lending support to our 
people, our customers, 
and communities in 
impacted areas. We saw 
the need with the current 
situation and were able 
to adjust our process. 
Our equipment, support 
services and nationwide 
network allows us to 
very effectively service 
the demand that exists 
in response to this crisis.

SCOTT SILVERMAN,  
NATIONAL STRATEGIC  
CUSTOMER MANAGER

17

IN THE STRATEGIC REPORT

Capitalising on market opportunities
We are building market share through same-store growth,  
new greenfield investments, selected bolt-on acquisitions  
and the expansion of our product offering.

  Page 18

Creating sustainable value
Our equipment rental business model, and the management  
that over the economic cycle, enable us to create long-term 
sustainable value.

  Page 24

Implementing our strategy
We focus on building market share, maintaining flexibility in our 
operations and finances, and being the best we can be every day.

  Page 28

Measuring our performance
We had another year of strong financial performance,  
improved operational efficiency and excellent metrics.

  Page 34

Managing our risks
Our main risks relate to economic conditions, competition,  
financing, cyber security, health and safety, people,  
the environment and laws and regulations.

  Page 36

Being a responsible business
We report on responsible business through the Group Risk 
Committee. We focus on health and safety, our people, the 
environment, community investment and ensuring the  
highest ethical standards across the Group.

  Page 48

Ashtead Group plc Annual Report & Accounts 2020DIRECTORS’ REPORTFINANCIAL STATEMENTSADDITIONAL INFORMATIONSTRATEGIC REPORT18

OUR MARKETS

The US continues to be our largest 
market and we see significant potential 
in our newest market, Canada. The UK 
market is a much more subdued 
environment than North America and 
during the year we have taken action to 
realign the business for the future with 
a simplification of the go-to-market 
message and leveraging the cross-selling 
opportunities across the platform. As 
part of this process, the business has 
been rebranded Sunbelt Rentals UK. 
The US rental market is six to seven times 
bigger than the UK and we continue to 
capitalise on the structural changes in 
that market, as customers continue to 
adapt to renting equipment rather than 
owning it. Our Canadian business is still 
smaller than our UK business but has 
grown rapidly and we are excited by the 
opportunities we see there. We expect the 
Canadian market to develop in a manner 
similar to the US, as customers get more 
accustomed to renting a wider variety 
of equipment and more familiar with 
the Availability, Reliability and Ease we 
deliver. Our aim is to continue to grow 
the business wherever we are in the 
economic cycle and no matter what 
unprecedented circumstances face 
the world.

All our markets have been affected by the 
consequences of the COVID-19 pandemic 
and the unprecedented actions taken by 
governments and the private sector to 
contain the virus. While this adversely 
affected trading volumes in the fourth 

quarter and it will clearly affect the 
coming year, it does not change the 
long-term attractiveness of our 
markets and our opportunity to rent 
an ever-broader range of equipment. 
Although volumes were reduced overall, 
this has been mitigated, in part, by our 
emergency response efforts throughout 
our business units but particularly our 
specialty businesses. We are designated 
as an essential business in the US, UK 
and Canada in times of need, supporting 
government and the private sector in 
response to emergencies, including 
hurricanes, tornadoes and, in this case, 
a pandemic. Our response to the pandemic 
includes providing vital equipment and 
services to first responders, hospitals, 
alternative care facilities, testing sites, 
food services, telecom and utility 
companies, while continuing to service 
ongoing construction sites and increased 
facility maintenance and cleaning.

THE BREADTH OF OUR MARKETS
Our markets continue to broaden, in 
terms of geography, range of equipment 
rented and the applications for which 
our equipment is used. The graphic 
below shows the growing diversity of end 
markets that are using our equipment 
more and more. In many cases, this is the 
same equipment just used for a different 
purpose. A significant proportion of our 
fleet was developed originally for the 
construction industry but is now used 
in applications varying from film and 
TV production to putting up Christmas 
decorations. We are reaching these 

broadening markets as a result of our 
scale, advancement of our market cluster 
strategy and specialty business evolution 
– all positioned to give great service to our 
customers through our corporate mantra, 
Availability, Reliability and Ease. For any 
one of these markets, there is also a wide 
range of equipment used. Equipment that 
previously would not have been rented 
is now part of the rental mix. This is 
particularly the case with the ongoing 
structural change most noticeable in the 
US and Canada.

Construction is a core part of our end 
markets but we continue to see plenty of 
growth opportunity in general equipment 
and specialty businesses in areas such 
as special events and maintenance. 
A big change in recent years has been 
the increase in rentals taking place in 
ordinary square footage under roof 
applications every day, and we expect 
this trend to continue once lockdown 
measures are eased. In the final quarter 
of 2019/20 we saw high demand for our 
emergency response services for which 
we are well known after working on 
so many natural disasters, including 
tornadoes and hurricanes.

We are also seeing changes in the 
length of time that customers hold on 
to equipment. Large projects are longer 
and rental is now core to these rather 
than being more ‘top up’ in nature, as it 
used to be. We are also seeing customers 
holding on to equipment longer to move 
to the next job or project.

FACILITIES  
MAINTENANCE AND 
MUNICIPALITIES

EMERGENCY  
RESPONSE

Office complexes

Apartment complexes

Government

Hospitals 

Data centres

Fire

Hurricanes

Flooding

Tornadoes

CONSTRUCTION

Airports

Highways and bridges

Office buildings

Data centres

Winter storms

Schools and universities

Parks and recreation departments

Residential emergencies

Shopping centres

Schools and universities

COVID-19

Shopping centres

Alternative care facilities

Pavement/kerb repairs

Points of distribution

Golf course maintenance

Mobile testing facilities 

Residential

Remodelling

ENTERTAINMENT  
AND SPECIAL  
EVENTS

National events

Concerts

Sporting events

Film/tv production

Theme parks

Festivals

Farmers’ markets

Local 5k runs

Cycle races

Ashtead Group plc Annual Report & Accounts 2020 
 
 
19

THE US

Our core US markets have been 
adversely affected by the impact 
of COVID-19. While the impact has 
been immediate and quite severe, 
the longer term prospects for 
rental and our products 
and services remains strong. 

HAWAII

It is difficult to predict with any certainty 
in the current environment but rental 
industry forecasts are expecting a return 
to growth during 2021, after a significant 
retrenchment this year. We expect to 
perform better than the market as we 
expand our specialty businesses and 
continue to take market share.

We had expected to see slowing 
construction markets in 2020 and 2021 
with Dodge Data & Analytics predicting 
a reduction in starts in each year. The 
impact of COVID-19 is likely to result in a 
further slowing of starts as little time will 
have been spent thinking about future 
projects and, where it has, thoughts will 
have turned to the need and/or viability of 
them. As we move forward, we are likely 
to see a change in focus of construction 
with the continued shift away from retail 
and lower demand for new hotels and 
office buildings but with increasing 
demand for data centres, distribution 
warehouses, infrastructure and office 
renovation. Lower construction activity 
will, in part, be mitigated by increased 
activity in non-construction markets 
like office and residential remodelling. 
COVID-19 has resulted in a virtually 
complete shutdown of the events market, 
which is dependent on large gatherings 
of people. While we expect this market to 
return, it will be a slow build-back from 
where we are now. Oil and gas is only 
a very small part of our business and, 
with the collapse in the oil price, is a 
reducing part. 

The markets we serve have been strong, 
as both structural and cyclical trends 
have been favourable. Chart 02 shows 
the last three construction cycles. 
These have followed one of two patterns. 
From 1975 to 1982 and from 1982 to 1991 
the initial recovery was very aggressive 
but the overall cycle was relatively short. 
This cycle has been more like 1991 to 
2011, which was characterised by a more 
gradual recovery over a longer period of 
time. While we had expected a plateauing 
and gentle decline followed by recovery, 

we are likely to have a cyclical headwind 
for the next couple of years. However, 
although there are similarities with 1991 
to 2011, one key difference is that the 
construction market has not become 
overheated as it did in 2005/06, which 
compounded the impact of the financial 
crisis in 2008/09 on the construction 
industry. While we will face cyclical 
headwinds, the structural opportunity 
of the shift from ownership to rental 
and increasing market share provides 
plenty of scope to mitigate them.

01  US MARKET OUTLOOK (RENTAL REVENUE FORECASTS)

2020

2021

2022

-16%

+3%

+10%

Source: IHS Markit (May 2020).

02  CONSTRUCTION ACTIVITY BY CYCLE

200

180

160

140

120

100

80

60

T

T
+
2

T
+
4

T
+
6

T
+
8

T
+
1
0

T
+
1
2

T
+
1
4

T
+
1
6

T
+
1
8

T
+
2
0

  1975–1982 
  1982–1991

  1991–2011 
  2011–2020

   Forecast 
(T=100 based on constant dollars)

Source: Dodge Data & Analytics (May 2020).

Ashtead Group plc Annual Report & Accounts 2020DIRECTORS’ REPORTFINANCIAL STATEMENTSADDITIONAL INFORMATIONSTRATEGIC REPORT20

OUR MARKETS CONTINUED

THE US 
CONTINUED

03  US MARKET SHARE

1

9

10%

2

3

7

4
5
6

8

1  United Rentals 
2  Sunbelt 
3  Herc Rentals 
4  Home Depot 
5  H&E 
6  Ahern 
7  Top 7–10 
8  Top 11–100 
9  Others  

14%
10%
3%
2%
1%
1%
3%
c.19%
c.47%

Source: Management estimate based on  
IHS Markit market estimates.

04  US MARKET SHARE DEVELOPMENT

15%

10%

TARGET

2020

2013

5%

2007 

4%

2002 

2%

Source: Management estimates.

90bn

SQUARE FEET UNDER ROOF IN THE US

Market share in the US
We continue to grow our market share 
in the US and even though we are 
the second largest equipment rental 
company, there remains plenty of room 
to grow as Chart 03 shows. Our major 
large competitors are United Rentals 
and Herc Rentals with 14% and 3% 
respectively. Home Depot, Ahern and 
H&E have shares of 2% or less. Most of 
the remainder of the market is made up 
of small local independent tool shops.

Much of our market share gain comes 
from these small independents when we 
set up new stores or acquire them. Ours 
is a capital-intensive industry where size 
matters. Scale brings cost benefits and 
sophistication in areas like IT and other 
services, and this leads ultimately to 
further consolidation. The proportion of 
the market enjoyed by the larger players 
continues to increase and we have clearly 
been a major beneficiary of this trend. 
Whilst there will always be a place for 
strong local players, the market share 
enjoyed by the larger players is likely 
to grow by a further 30 to 40% in the 
medium term.

This market share analysis is based 
on the traditional definition of the 
rental market focused on construction. 
A significant market for us is facility 
maintenance, repair and operation 
characterised by square footage under 
roof. In the US there are 90bn square feet 
under roof and we believe this represents 
a potential rental market of $7-10bn, 
with minimal rental penetration at the 
moment. It is not a new market for the 
US but one with increasing opportunity 
as we demonstrate the benefits of rental 
through Availability, Reliability and Ease. 
One consequence of this is that we 
believe the size of the rental market is 
understated and hence our, and everyone 
else’s, market share is overstated. This 
only serves to increase the opportunities 
for growth.

x2

WE HAVE MORE THAN DOUBLED OUR 
MARKET SHARE IN THE US SINCE 2010

 15%

OUR TARGET MARKET SHARE IN THE US

We are confident that as the market 
grows, our share will also increase. 
We have a good track record of success 
having more than doubled our market 
share since 2010. We continue to set 
ambitious targets for continuing to 
increase our market share, with an initial 
goal of 15%. The speed with which we 
increase our market share is in part a 
function of how quickly we can get new 
locations up and running. However, as 
noted above, our market share growth 
also comes from continuing to broaden 
both our end markets and the range 
of equipment we have available to rent 
in each location (more on this in our 
strategy section on page 28).

The combination of our business model, 
which you can read more about on 
page 24, the general attractiveness of 
our markets and the long-term trend to 
rental, provides the perfect environment 
for us to achieve our goals. In addition, 
our market share gains accelerate as we 
make the most of our scale advantages. 
In the longer term, we believe that US 
market share in the order of 20% is an 
attainable goal.

As we increase our market share and 
grow our specialty businesses, they 
become a greater proportion of the 
business mix across the cycle. The 
acquisitions we make are often to expand 
into a new specialty area or to develop 
an existing one and then we supplement 
them with greenfield openings.

Ashtead Group plc Annual Report & Accounts 202021

The diversity of our fleet helps us take 
advantage of this increasing trend to 
rental and we continue to expand the 
range of products we rent.

The trend to rental
The trend of rental penetration in the US 
continues to be positive for the industry as 
our customers have become accustomed 
to the flexibility of an outsourced model. 
Between 2010 and 2020, increased rental 
penetration effectively grew our end 
market by c. 25%. We see this trend 
continuing, which will provide similar 
levels of market growth over the coming 
years. Rental still only makes up around 
55% of the US market compared to 
around 75% in the UK. However, this is 
a broad average with penetration levels 
ranging from single to low double-digit 
percentages for, say, floor scrubbers to 
90%+ for large aerial equipment. We like 
specialty products because they are at 
the low end of this range, which provides 
greater scope for growth. We see the 
potential market penetration for rental 
equipment to be well over 60% in the US. 
The drivers of this evolution include the 
significant cost inflation in recent years 
associated with the replacement of 
equipment, technical changes to 
equipment requirements and health, 
safety and environmental issues which 
make rental more economical and just 
easier. For example, environmental 
regulations have driven further rental 
penetration through the reduction in fleet 
size by those customers who previously 
may have chosen to own some if not all of 
their larger equipment needs. Customers 
and smaller competitors with older fleets 
are faced with heavier replacement 
spend causing them to either replace 
less and rent or reduce their fleet size. 
Furthermore, the difficulties of getting 
to grips with new technology and 
maintenance requirements have also 
caused more operators to decide to rent. 

Maintaining optimally-serviced and 
therefore safe equipment can be a big 
outlay for a smaller operator. Therefore 
we continue to invest in keeping our fleet 
in the best condition it can be to take 
advantage of the increased demand for 
rental. The diversity of our fleet helps us 
take advantage of this increasing trend 
to rental and we continue to expand the 
range of products we rent. In addition, 
our customers are ever more used to 
renting equipment rather than owning 
it themselves.

Our customers often assume we will 
be able to fulfil their equipment needs 
with a rental product for an ever-widening 
range of applications. If your fleet 
consists of equipment which is already 
predominantly rented and hence, have 
high rental penetration like telehandlers 
and large booms, you are not necessarily 
benefitting from increased rental 
penetration as it is probably as high as 
it is likely to get. However, if you have 
a broader mix of fleet, then there is 
significant further upside to come from 
increased rental penetration.

Our development and use of technology 
is also driving rental penetration. Our 
highly sophisticated proprietary customer 
management, inventory and delivery 
tracking systems enable us to make 
our customers’ rental experience one 
of Availability, Reliability and Ease. Our 
customers are increasingly willing to rent 
different types of equipment from us, 
more often. (More on this in the section 
on strategy on page 28.)

Ashtead Group plc Annual Report & Accounts 2020DIRECTORS’ REPORTFINANCIAL STATEMENTSADDITIONAL INFORMATIONSTRATEGIC REPORT22

OUR MARKETS CONTINUED

CANADA

Canada is still a relatively 
new and fast-growing 
market for us.

05  CANADIAN MARKET SHARE

1

2

5%

3

1  United Rentals 
2  Sunbelt 
3  Others 

12%
5%
83%

Source: Management estimate based on  
IHS Markit market estimates.

CANADA
A fast-growing market
Canada is still a relatively new and 
fast-growing market for us. The existing 
rental market is just over a tenth of the 
size of the US. But in the same way that 
the US has experienced structural growth 
as more and more types of equipment 
are rented for different applications, we 
expect similar trends in Canada in the 
longer term. Our share of the Canadian 
rental market is around 5%. There is 
plenty of scope to develop this in the same 
way as in the US and we are growing 
rapidly. Although the market will be 
affected in the near term as a result of 
COVID-19, the longer term prospects for 
the market remain strong. Following 
a decline in 2020, IHS Markit predicts 
Canadian rental revenue to grow 5% 
and 6% in 2021 and 2022. We anticipate 
growing more rapidly as we take market 
share and broaden our offering.

Our entry to the Canadian market was 
focused first in Vancouver where we 
acquired a small business in 2014, GWG 
Rentals, with a strong management team. 
Using this as a base, we then opened a 
series of greenfields and made a number 
of small bolt-on acquisitions to expand 
the business. We now also have a 
significant presence in Ontario through 
the acquisitions of CRS in 2017 and 
Voisin’s in 2018 and are expanding in 
Edmonton, Calgary and Winnipeg. The 
acquisition of William F. White (‘WFW’) in 
2019 expanded our specialty business into 
the provision of production set and on-site 
equipment, services and studio facilities 
to the motion picture, digital media and 
television industries. We are creating 
a strong platform from which to grow. 

Sunbelt Canada has had organic rental 
only revenue growth of 8% this year and 
in six years we have gone from six stores 
to 75. The rental market has, to date, 
been construction focused, but we 
continue to develop new markets such as 
the film industry in Vancouver, and now 
Toronto following the WFW acquisition. 
In addition, we have expanded our 
power and flooring solutions specialty 
businesses this year. Customers who 
traditionally rented mainly aerial work 
platforms are now renting smaller 
equipment as well. They are seeing 
increasingly the benefits of working with 
us to fulfil the full range of their rental 
needs. Prior to our arrival there was 
no branded equipment in the market. 
Our cluster approach (more on this 
in our section on strategy on page 28) 
also means we are able to be closer 
to our customers than has previously 
been the case. 

Across the country there are variances 
in the mix of fleet we have on rent. In 
Western Canada we see more customer 
demand for aerial work platforms (‘AWP’) 
especially through our work servicing 
the film and TV industry. We see great 
opportunities for expanding our specialty 
and AWP businesses, especially in 
Ontario, aided by the acquisition of WFW. 
As we expand in other provinces we 
expect to generate more business from 
Canada’s resources industry.

Our initial goal was to achieve market 
share of 5% in Canada and we are now 
looking towards the next milestone of 
10% market share. 

Our initial goal was to achieve market share of 
5% in Canada and we are now looking towards 
the next milestone of 10% market share. 

Ashtead Group plc Annual Report & Accounts 202023

THE UK

The UK market is more challenging 
and the outlook somewhat uncertain. 
A contributory factor has been the 
continuing uncertainty around Brexit and 
more significantly recently, COVID-19. 

THE UK
Economic resilience
The UK market is more challenging 
and the outlook somewhat uncertain. 
A contributory factor has been the 
continuing uncertainty around Brexit 
and recently, and more significantly, 
COVID-19. Structural growth opportunities 
are more difficult to come by because of 
an already high level of rental penetration. 
Chart 07 shows the outlook for UK 
construction. Although the construction 
market outlook is weaker than in recent 
years, we will continue to invest 
responsibly in the UK market as we 
seek to increase market share and 
enhance returns.

Market share
We continue to be the largest equipment 
rental company in the UK. There are a 
greater number of major players in the 
UK market and, as the largest, we only 
have an 8% market share. Chart 06 shows 
our key competitors and their share of 
the market. We believe we continue to 
be well positioned in the market with 
our strong customer service, broad-
based fleet and strong balance sheet. 
We launched Project Unify in 2019 to 
enhance this market position through 
simplifying our go-to-market message 
and leveraging the cross-selling 
opportunities provided by our broad 
product offering and specialty 
businesses. As we look to harness the 
power of this platform, the business has 
been rebranded, Sunbelt Rentals UK.

We will continue to invest 
responsibly in the UK market 
as we seek to increase market 
share and enhance returns.

06  UK MARKET SHARE

1

2

8%

3

4

5

6

1  Sunbelt 
2   HSS 
3   Speedy 
4  VP 
5  GAP 
6  Others 

Source: Management estimate based on  
IHS Markit market estimates.

8%
6%
6%
6%
3%
71%

07 UK CONSTRUCTION INDUSTRY FORECASTS

£m constant 2016 prices

Residential

Private commercial

Public and infrastructure

Total

2017
Actual
53,785 

47,904

58,761

160,450

2018
Actual
55,516
3.2%
47,042
-1.8%
57,968
-1.3%
160,526
0.0%

2019
Actual
56,645
2.0%
46,881
-0.3%
60,733
4.8%
164,259
2.3%

2020
Forecast
34,109
-39.8%
34,638
-26.1%
54,553
-10.2%
123,300
-24.9%

2021
Forecast
41,717
22.3%
41,502
19.8%
71,533
31.1%
154,752
25.5%

% of
total

27%

27%

46%

100%

Source: Construction Products Association (Main scenario: Spring 2020).

Ashtead Group plc Annual Report & Accounts 2020DIRECTORS’ REPORTFINANCIAL STATEMENTSADDITIONAL INFORMATIONSTRATEGIC REPORT24

OUR BUSINESS MODEL
CREATING SUSTAINABLE VALUE 
ACROSS THE ECONOMIC CYCLE

WHAT WE DO

HOW WE DO IT

We create value through 
the short-term rental of 
equipment that is used for 
a wide variety of applications 
and the provision of services 
and solutions to a diverse 
customer base through a 
broad platform across the 
US, Canada and the UK. 
Our rental fleet ranges 
from small hand-held 
tools to the largest 
construction equipment.

We have a platform which 
enables our customers to 
rent what they want, when 
they want and where they 
want with ease.

Purchase
We buy a broad range of  
equipment from leading 
manufacturers.

Rent
We rent it on a short-term  
basis to a broad range  
of customers.

Sell
We sell the old equipment  
in the second-hand market.

Ashtead Group plc  Annual Report & Accounts 2020

MANAGING 
THE CYCLE

Planning 
ahead

Careful  
balance sheet 
management

 DIFFERENTIATING  
1
THE FLEET
 › Broad fleet mix
 › Highly responsive (no job too small)
 › Scale to meet size and range  

of requirement

  Page 26

ENSURING OPERATIONAL  
2
EXCELLENCE
 › Optimal fleet age
 › Nationwide networks in US and  
UK and a growing one in Canada

 ›  Long-term partnerships with leading 

equipment manufacturers

 › Focused, service-driven approach
 › Strong customer relationships
 › Industry-leading application  

of technology

  Page 27

RELIABILITY

Network

LOGISTICS

BRICKS AND MORTAR

CUSTOMERS

OUR PEOPLE

CLUSTERS

AVAILABILITY

Range of products and services

GENERAL TOOLS

AIR COMPRESSORS AND 
ACCESSORIES

COMPACTION AND EARTH MOVING

CLIMATE CONTROL SERVICES

POWER AND HVAC

PUMP SOLUTIONS

REMEDIATION AND RESTORATION

FLOORING SOLUTIONS

LIGHTING AND GRIP

25

I

D
R
E
C
T
O
R
S

’

VALUE CREATION

Adapting  
our fleet and  
cost position

Taking  
advantage of 
opportunities

INVESTING IN  
3
OUR PEOPLE
 › Highly skilled team
 › Devolved structure
 › Maintaining significant staff continuity
 › Strong focus on recruitment,  
training and incentivisation

  Page 27

MAXIMISING OUR RETURN 
4
ON INVESTMENT
 › Effective management and  

monitoring of fleet investment
 › Optimisation of utilisation rates  

and returns

 › Flexibility in local pricing structures
 › Focus on higher-return equipment
 › Appropriate incentive plans  

consistent with improved returns

  Page 27

EASE

Technology to simplify

COMMANDCENTER

ACCELERATE

MSP

VDOS

R
E
P
O
R
T

F
I
N
A
N
C

I

A
L
S
T
A
T
E
M
E
N
T
S

A
D
D
I
T
I
O
N
A
L
I

N
F
O
R
M
A
T
I
O
N

Rental  
solutions
The provision of 
cost-effective rental 
solutions to a diverse 
customer base.

  Page 26

Long-term 
relationships
Developing long- 
term relationships  
with customers and 
suppliers.

  Page 26

Enhancing 
communities
Enhancing the  
communities in which 
we operate, through 
employment, opportunity 
and community 
involvement.

  Page 48

Sustainable  
returns
Generating sustainable 
returns for shareholders 
throughout the cycle.

  Page 26

Ashtead Group plc  Annual Report & Accounts 2020

STRATEGIC REPORT 
 
 
26

OUR BUSINESS MODEL CONTINUED

WHAT WE  
DO IS SIMPLE
HOW WE DO  
IT IS NOT

On-site hire depot  
and contractors’  
village for long-term 
maintenance and 
construction projects.

Providing temporary 
climate control 
solutions for retail 
premises, office 
buildings and 
construction sites.

Designing bespoke 
lifting solutions for 
complex problems, 
including lifting the 
façade onto multi- 
storey buildings.

At its most basic, our model is simple – 
we purchase an asset, we rent it to 
customers through our platform and 
generate a revenue stream each year 
we own it (on average, seven years) and 
then we sell it in the second-hand market 
and receive a proportion of the original 
purchase price in disposal proceeds. 
Assuming we purchase an asset for $100, 
generate revenue of $55 each year 
(equivalent to 55% dollar utilisation) and 
receive 35% of the original purchase price 
as disposal proceeds, we generate a 
return of $420 on an initial outlay of $100 
over an average seven-year useful life. 
We incur costs in providing this service, 
principally employee, maintenance, 
property and transportation costs and 
fleet depreciation. However, this simple 
overview encompasses a significant 
number of moving parts, activities and 
expertise that powers the platform to 
ensure Availability, Reliability and Ease 
for our customers. Our ability to excel 
in these areas enables us to provide a 
rewarding career for our team members, 
generate strong margins and deliver 
long-term, sustainable shareholder value, 
whilst managing the risks inherent in our 
business, even the unprecedented ones 
like COVID-19 (refer to pages 36 to 39).

MANAGING THE CYCLE
We describe ourselves as being a late 
cycle business in that our biggest end 
market, non-residential construction, 
is usually one of the last parts of the 
economy to be affected by a change in 
economic conditions. This means that we 
usually have a good degree of visibility on 
when we are likely to be affected, as the 
signs will have been visible in other parts 
of the economy for some time. We are 
therefore able to plan accordingly and 
react in a timely manner when necessary. 
While unable to plan for a ‘black swan’ 
event such as COVID-19, we were 
expecting a slowdown in construction 
markets and were planning accordingly 
with lower levels of capital expenditure. 
As a result of COVID-19, we accelerated 
these plans, enabling us to respond 
immediately and adapt our business to 
the changing environment. Under normal 
circumstances the key to the execution of 
our model is the planning we undertake 
to capitalise on the opportunities 
presented by the cycle. The opportunities 
are for both organic growth, through 
winning market share from less well-
positioned competitors, and positioning 
ourselves to be able to fund acquisitive 
growth if suitable opportunities arise. 

The actions we have taken following 
COVID-19 are all focused on how we ensure 
we are better positioned and stronger than 
our competitors to take advantage of market 
changes as we come out of the other side. 
See content on our strategy on page 28.

Differentiating our fleet and service 
The differentiation in our fleet and service 
means that we provide equipment to many 
different sectors. Construction continues to 
be our largest market but now represents 
around 45% of our business in the US as we 
have deliberately reduced our reliance in this 
area. We continue to develop our specialty 
areas such as Power & HVAC, Pump 
Solutions, Climate Control, Scaffolding, 
Trench Shoring, Flooring Solutions and 
Industrial Services which represented 24% 
of our US business. Residential construction 
is a small proportion of our business as it 
is not a heavy user of equipment. In the UK 
specialty represents 55% of our business.

Our customers range in size and scale from 
multinational businesses, through strong 
local contractors to individual do-it-yourselfers. 
Our diversified customer base includes 
construction, industrial and homeowner 
customers, service, repair and facility 
management businesses, emergency 
response organisations, as well as government 

08 MANAGING THE CYCLE – US

2007
Strong 
market
Preparation
for 
downturn 

2008
Rightsizing
of the 
business

2009
Running 
a tight 
business

2010
Benefitting 
from
structural 
change

2013
Improving 
market

REVENUE ($M)

1,308

1,626

1,450

1,081

1,225

1,507

1,820

2,189

2,734

3,241

3,525

4,153

2020
Strong market 
Preparation
for downturn

4,989

5,490

FLEET AGE (MONTHS)

32

34

38

46

44

36

30

27

26

25

29

32

34

36

FLEET SIZE ($M)

2,147

2,314

2,136

2,094

2,151

2,453

2,868

3,596

4,697

5,544

6,439

9,125

10,102

7,552

EBITDA MARGIN1 (%)

36

37

35

32

32

RETURN ON 
INVESTMENT1,2 (%) 

19

19

14

6

9

36

20

41

25

1  Excluding the impact of the adoption of IFRS 16, Leases.     2  Excluding goodwill and intangible assets.

Ashtead Group plc  Annual Report & Accounts 2020

45

47

49

50

50

49

48

26

26

24

22

24

24

21

 
Renting generators,  
access equipment, 
lighting, barriers and 
temporary trakway to an 
outdoor music festival.

Designing, erecting 
and dismantling 
scaffolding systems.

Rapid response to 
natural disasters such as 
floods, tornadoes and 
hurricanes, including 
pumps and power 
generation equipment.

Providing traffic 
management solutions 
for engineering projects 
or clean-up after an 
accident.

Managing the  
flow for sewer  
bypasses to enable  
the refurbishment of  
ageing infrastructure 
in a dry environment.

27

entities such as municipalities and specialist 
contractors. The nature of the business is 
such that it consists of a high number of low- 
value transactions. In the year to April 2020, 
Sunbelt US dealt with over 650,000 customers, 
who generated average revenue of $7,700.

The individual components of our fleet 
are similar to our peers. However, it is 
the breadth and depth of our fleet that 
differentiates us from them and provides the 
potential for higher returns. The size, age 
and mix of our rental fleet is driven by the 
needs of our customers, market conditions 
and overall demand. The equipment we 
provide to each customer is diverse and 
we are often involved in supplying various 
types of equipment over an extended 
period at each distinct stage of a project’s 
development. Our equipment is also used in 
a wide range of other applications including 
industrial, events, repair and maintenance 
and facilities management.

How we operate
Our operating model is key to the way we 
deliver operational excellence:

 − In the US we achieve scale through a 

‘clustered market’ approach of grouping 
large and small general tool and specialty 
rental locations in each of our developed 
markets. This approach allows us to 
provide a comprehensive product offering 
and convenient service to our customers 
wherever their job sites may be within 
these markets. When combined with our 
purchasing power, this creates a virtuous 
circle of scale. You can find out more on 
our cluster strategy and how it has proved 
so effective during the COVID-19 
pandemic on page 32.

 − In Canada, we have first focused on 

expanding our presence in the Western 
and Eastern provinces, also achieving 
scale through a clustered market 
approach similar to the US. The 
businesses we acquired have strong 
positions in construction equipment, 
aerial work platforms and general tools. 
We are expanding the range of products 
available to customers in all areas, 
including building up our specialty 
service offering.

 − In the UK, our strategy is focused on 
having sufficient stores to allow us to 
offer a full range of general tool and 
specialty equipment on a nationwide basis. 

We are migrating our network towards 
fewer, larger locations which are able to 
address all the needs of our customers 
in their respective markets, combined 
with smaller, local locations, not 
dissimilar to a cluster approach. This 
approach reflects the nature of the 
customer base (more national accounts) 
and the smaller geography of the UK.

 − Across our rental fleet, we seek 

generally to carry equipment from one 
or two suppliers in each product range 
and to limit the number of model types 
of each product. We believe that having 
a standardised fleet results in lower 
costs. This is because we obtain 
greater discounts by purchasing in 
bulk and reduce maintenance costs. 
We are also able to share spare parts 
between stores which helps minimise 
the risk of over-stocking. Furthermore, 
we can easily transfer fleet between 
locations which helps us achieve strong 
levels of physical utilisation, one of our 
key performance indicators (‘KPIs’).
 − We purchase equipment from well-
known manufacturers with strong 
reputations for product quality 
and reliability and maintain close 
relationships with them to ensure 
certainty of supply and good after-
purchase service and support. We work 
with suppliers to provide early visibility 
of our equipment needs which enables 
them to plan their production schedules 
and ensures we receive the fleet when 
we need it. However, we believe we 
have sufficient alternative sources of 
supply for the equipment we purchase 
in each product category.

 − We also aim to offer a full service solution 

for our customers in all scenarios. 
Our specialty product range includes 
equipment types such as pumps, 
power generation, heating, cooling, 
scaffolding, traffic management, 
temporary flooring, trench shoring and 
lifting services, which involve providing 
service expertise as well as equipment.

 − We invest heavily in technology, 

including the mobile applications 
required to deliver efficient service as 
well as high returns. Customers can 
track the equipment they have on rent, 
place new orders, request pickup or 
service or extend their contract while 

on the go. Our sales reps have access 
to the same information, along with 
details of the location of our fleet and 
all other information required to serve 
the customer. Technology enables 
our business and provides power to the 
platform and a significant advantage 
over our competitors.

 − Our large and experienced sales force 
is encouraged to build and reinforce 
customer relationships and to 
concentrate on generating strong, 
whole-life returns from our rental fleet. 
Our sales force works closely with our 
customers to ensure we meet their 
needs. Through the application of 
technology, it is equipped with real-time 
access to fleet availability and pricing 
information enabling it to respond 
rapidly to the needs of a customer 
while optimising returns.

 − We guarantee our service standards and 
promise our customers we will make it 
happen. We believe that our focus on 
customer service and the guarantees 
we offer help distinguish our businesses 
from competitors and assist us in 
delivering superior financial returns. 
Our responsiveness to customer needs 
is critical in a business where around 
70% of orders are placed for delivery 
within 24 hours. We have long-standing 
relationships with many of our customers. 
Our customer retention is high due to the 
scale and quality of our fleet, our speed 
of response and our customer service.

 − Our local management teams are 

experienced and incentivised to produce 
strong financial returns and high quality 
standards. We believe that the autonomy 
given to management teams to take 
decisions locally ensures that, despite 
our size, we retain the feel of a small, 
local business for our employees.

Investing in our people
Our people enable us to provide the 
exceptional customer service that 
keeps our customers coming back. Our 
exceptional staff and focus on service 
give us a huge competitive advantage in 
what we do. On page 56 we discuss the 
importance of our team members and 
corporate culture in more detail. We aim 
to recruit good people and then invest 
in them throughout their careers. 

Ashtead Group plc Annual Report & Accounts 2020DIRECTORS’ REPORTFINANCIAL STATEMENTSADDITIONAL INFORMATIONSTRATEGIC REPORT28

OUR STRATEGY

Our business, even under normal 
circumstances, will always be cyclical, 
but the continuing level of structural 
change in our markets, particularly 
in the US and Canada, combined with 
our proven strategy, makes us better 
able to capitalise on good economic 
environments and be more resilient 
in an economic downturn. 

Our strategy to optimise the opportunities presented 
by structural change is growth through same-store 
investment, greenfields and bolt-ons. From 2011 to 2020, 
we achieved 19% compound annual growth in the US, of 
which two-thirds was from structural share gain. Our 
markets remain full of potential despite the near-term 
impact of COVID-19 on economies and activity levels. 
We are always conservative in our approach to maintaining 
a stable and secure balance sheet throughout the cycle 
and this enables us to maintain the flexibility we require 
to manage changes to the business and its environment, 
as and when they occur. The benefits of this approach 
have never been more clearly demonstrated than in 
recent weeks as a result of COVID-19. We have been able 
to take decisions based on the long-term prospects for the 
business without having to take short-term decisions that 
damage the fabric of the business. Despite the significant 
drop in activity levels in late March and early April, we have 
not made any staff redundant as a result of COVID-19 and 
we have not taken advantage of government support such 
as the Coronavirus Job Retention Scheme in the UK or 
similar programmes in Canada. We have been able to look 
to the longer term with our focus remaining on responsible, 
sustainable growth across the economic cycle.

Our goal in the medium term is to achieve 15% market 
share in the US, take a 10% share in Canada and grow 
the UK market share. We continue to believe these are 
realistic goals given the way the rental market is evolving 
and the way we do business. Consistent implementation 
of our strategy across the economic cycle will ensure we 
are in a strong position at all times to take advantage of the 
opportunities presented. As we enter the final year of our 
Project 2021 plan we have achieved our targets of 900 
locations in North America and being a $5bn+ revenue 
business. We will use the coming year, 2020/21, to ensure 
we continue to be better positioned and stronger than our 
competitors, enabling us to continue to take market share 
post COVID-19. We will launch the next phase of our 
strategy in 2021 although, it is fair to say, a significant 
component of it will be more of the same.

OUR STRATEGIC PRIORITIES

STRATEGIC PRIORITIES

KEY INITIATIVES

UPDATE

BUILD A BROAD  
PLATFORM FOR  
GROWTH

OPERATIONAL  
EXCELLENCE

Build a broad platform 

for growth:

 › Same-store fleet growth

 › Greenfield expansion

 › target 15% US market 

 › Bolt-on M&A

share

share

 › take 10% Canadian market 

 › increase UK market share

 › Develop specialty products

 › Develop diversified clusters 

in key areas

 › Increased focus on non- 

traditional rental equipment

on rent

 › Increased focus on cross-

selling

 › 10% US market share

 › 5% Canadian market share

 › 8% UK market share

 › 11% increase in US rental fleet 

at cost

 › 10% increase in US fleet on rent

 › 15% increase in Canadian fleet 

 › 48 greenfield openings in the US

 › $364m spent on US acquisitions

 › C$263m spent on Canadian 

acquisitions

 › £10m spent on UK acquisitions

Operational excellence:

 › improve operational 

 ›  Focus on safety

 › Operational improvement:

capability and effectiveness

  – delivery cost recovery

 › continued focus on service

  – fleet efficiency

 › Continued focus on 

improvement programmes 

designed to deliver improved 

dollar utilisation and EBITDA 

margins

 › Increased use of technology 

to drive optimal service and 

revenue growth

 › ARE initiative: Availability, 

Reliability and Ease

 › Focus on culture

MAINTAIN FINANCIAL  
AND OPERATIONAL  
FLEXIBILITY

Maintain financial and 

operational flexibility:

 › RoI above 15% for the Group 

(excluding IFRS 16)

 › maintain leverage in the 

range 1.5 to 2.0 times net 

debt to EBITDA (excluding 

IFRS 16)

 › ensure financial firepower 

at the bottom of cycle for 

next ‘step-change’

 › Driving improved dollar 

 › RoI of 15% (2019: 18%)

utilisation

 › Maintain drop-through rates

 › Increasing US store maturity

 › Maintaining financial 

discipline

 › Sunbelt US dollar utilisation 

of 51% (2019: 55%)

 › Sunbelt Canada dollar 

utilisation of 47% (2019: 49%)

 › Sunbelt UK dollar utilisation 

 › Optimise fleet profile and age 

during the cyclical upturn

of 46% (2019: 47%)

 › Drop-through of 35% in 

Sunbelt US 

 › Sunbelt US EBITDA margin 

of 50% (2019: 49%)

 › Sunbelt Canada EBITDA margin 

Risks

 › Economic conditions

 › Competition

 › Financing

RELEVANT KPIs AND  

RELATED RISKS

KPIs

 › Fleet on rent

Risks

 › Competition

 › People

KPIs

 › Dollar utilisation

 › Underlying EBITDA 

margins

 › RoI

 › Fleet on rent

 › Staff turnover

 › Safety

Risks

 › People

 › Business continuity

 › Health and safety

 › Environmental

 › Laws and regulations

KPIs

 › RoI

 › Dollar utilisation

 › Underlying EBITDA 

margins

 › Leverage

 › Net debt

of 37% (2019: 36%)

 › Sunbelt UK EBITDA margin 

of 32% (2019: 35%)

 › Leverage of 1.9x EBITDA 

(excluding IFRS 16)

Fleet age remains appropriate 

at this stage of the cycle:

 › Sunbelt US 36 months  

(2019: 33 months)

 › Sunbelt Canada 33 months 

(2019: 30 months)

 › Sunbelt UK 43 months  

(2019: 38 months)

Ashtead Group plc Annual Report & Accounts 2020OUR STRATEGIC PRIORITIES

STRATEGIC PRIORITIES

KEY INITIATIVES

UPDATE

BUILD A BROAD  

PLATFORM FOR  

GROWTH

Build a broad platform 
for growth:
 › target 15% US market 

share

 › take 10% Canadian market 

share

 › increase UK market share

 › Same-store fleet growth
 › Greenfield expansion
 › Bolt-on M&A
 › Develop specialty products
 › Develop diversified clusters 

in key areas

 › Increased focus on non- 

 › 10% US market share
 › 5% Canadian market share
 › 8% UK market share
 › 11% increase in US rental fleet 

at cost

 › 10% increase in US fleet on rent
 › 15% increase in Canadian fleet 

traditional rental equipment

on rent

29

RELEVANT KPIs AND  
RELATED RISKS

KPIs
 › Fleet on rent

Risks
 › Competition
 › People

OPERATIONAL  

EXCELLENCE

Operational excellence:
 › improve operational 

capability and effectiveness
 › continued focus on service

MAINTAIN FINANCIAL  

AND OPERATIONAL  

FLEXIBILITY

Maintain financial and 
operational flexibility:
 › RoI above 15% for the Group 

(excluding IFRS 16)

 › maintain leverage in the 
range 1.5 to 2.0 times net 
debt to EBITDA (excluding 
IFRS 16)

 › ensure financial firepower 
at the bottom of cycle for 
next ‘step-change’

 › 48 greenfield openings in the US
 › $364m spent on US acquisitions
 › C$263m spent on Canadian 

acquisitions

 › £10m spent on UK acquisitions

 › Continued focus on 

improvement programmes 
designed to deliver improved 
dollar utilisation and EBITDA 
margins

 › Increased focus on cross-

selling

 ›  Focus on safety
 › Operational improvement:
  – delivery cost recovery

  – fleet efficiency
 › Increased use of technology 
to drive optimal service and 
revenue growth

 › ARE initiative: Availability, 

Reliability and Ease

 › Focus on culture

 › Driving improved dollar 

utilisation

 › Maintain drop-through rates
 › Increasing US store maturity
 › Maintaining financial 

discipline

 › RoI of 15% (2019: 18%)
 › Sunbelt US dollar utilisation 

of 51% (2019: 55%)
 › Sunbelt Canada dollar 

utilisation of 47% (2019: 49%)
 › Sunbelt UK dollar utilisation 

 › Optimise fleet profile and age 
during the cyclical upturn

of 46% (2019: 47%)

 › Drop-through of 35% in 

KPIs
 › Dollar utilisation
 › Underlying EBITDA 

margins

 › RoI
 › Fleet on rent
 › Staff turnover
 › Safety

Risks
 › Business continuity
 › People
 › Health and safety
 › Environmental
 › Laws and regulations

KPIs
 › RoI
 › Dollar utilisation
 › Underlying EBITDA 

margins
 › Leverage
 › Net debt

Sunbelt US 

 › Sunbelt US EBITDA margin 

of 50% (2019: 49%)

 › Sunbelt Canada EBITDA margin 

Risks
 › Economic conditions
 › Competition
 › Financing

of 37% (2019: 36%)

 › Sunbelt UK EBITDA margin 

of 32% (2019: 35%)

 › Leverage of 1.9x EBITDA 

(excluding IFRS 16)

Fleet age remains appropriate 
at this stage of the cycle:
 › Sunbelt US 36 months  

(2019: 33 months)

 › Sunbelt Canada 33 months 

(2019: 30 months)

 › Sunbelt UK 43 months  

(2019: 38 months)

Ashtead Group plc Annual Report & Accounts 2020DIRECTORS’ REPORTFINANCIAL STATEMENTSADDITIONAL INFORMATIONSTRATEGIC REPORT30

OUR STRATEGY CONTINUED

09  MARKET SHARE AND GROWTH STRATEGY

BUILDING A BROAD PLATFORM 
FOR GROWTH
The first of our strategic priorities is to 
build a broad platform for same-store 
growth supplemented by small bolt-on 
acquisitions and new greenfield sites. Our 
platform is not only our physical stores 
but our people and delivery fleet. You can 
see from the maps how we have made an 
enormous impact on the US market since 
2012 and how much potential there still 
is to grow. We have added over 500 new 
locations in the US since we embarked on 
our strategy for growth in 2012. Anything 
in green on the map is where we already 
have over 10% market share. Areas in 
dark green are where we have over 15%. 
It is only a matter of time before we 
achieve similar results across a broader 
geography because we now have the 
scale, competitive advantage and balance 
sheet strength to reach our targets. 
We believe there is significant opportunity 
for expansion in both existing and new 
geographies.

We see similar opportunities to build a 
broad platform as we expand further in 
the Canadian market. When we entered 
the market in 2014 we had six locations 
in Western Canada. We now have 75 
locations with a strong presence in 
Eastern Canada and we plan to expand 
further in the interior provinces. We will 
achieve this through a combination of 
greenfield sites and acquisitions.

There is a drag on margins when we open 
new stores but generally they improve 
quickly as they deliver more revenue and 
later broaden the fleet and customer mix. 
The same happens with acquisitions 
because we buy businesses that we can 
improve, either operationally or through 
additional investment, or both. However, 
our focus remains on same-store growth 
which supports our existing customers 
and generates the best returns. This 
same-store growth is supplemented with 
greenfields, either building out clusters 
or entering new markets. This investment 
drove organic growth of 6% which is 
part cyclical market growth and part 
structural growth. So even when the 
market declines, as is likely in 2020/21, 
our stores can continue to benefit from 
the structural part of the growth which is 
independent of the market. This is why we 
are consistently able to outperform both 
our competitors and the market. The 
strength of our brand and reputation 
means that greenfield sites become 
profitable very quickly. The diversity of our 
product portfolio and services only adds 
to this. This is also the case in Canada 
where in five years, we have gone from 
being unknown to now being a recognised 
and trusted partner.

HAWAII

HAWAII

HAWAII

HAWAII

APRIL 2012

APRIL 2020

Growth

  Locations – April 2012 
  Location growth – May 2012 to April 2020

Market share (%)

0

10

15+

IHS Markit/ARA: State of the Equipment Rental Industry,  
May 2020 Outlook & Management estimates. 

10  SOURCES OF US REVENUE GROWTH (YEAR ENDED 30 APRIL 2020) 

6%

ORGANIC 
GROWTH

4%

BOLT-ON  
ACQUISITIONS

10%

RENTAL ONLY  
REVENUE 
GROWTH

Ashtead Group plc Annual Report & Accounts 2020 
 
 
 
 
 
 
11  BUSINESS MIX – US

2020

  Construction 

  Non-construction 

45%

55%

31

Chart 10 shows the revenue growth and 
mix from organic growth and bolt-on 
acquisitions. When we add the 4% growth 
from our bolt-on acquisitions, rental 
revenue growth becomes 10%, of which 
around three quarters is structural and 
not driven by market growth. Our strategy 
capitalises on both structural and cyclical 
factors to drive our revenue growth.

Structural growth is people choosing to 
rent more equipment (increased rental 
penetration) and the big getting bigger 
(increased market share). We are able 
to keep growing because we prioritise 
investment in the fleet and have the 
financial security to be able to do that. 
Our customers want good quality fleet, 
readily available to meet their needs. 
Investing in a broad range of fleet and 
backing that up with great service means 
our customers remain loyal and do not 
need to look elsewhere. Prioritising 
higher return on investment (‘RoI’) 
products further helps our growth.

We are always on the lookout for the best 
opportunities and the flexibility in our 
model enables us to act quickly when 
we need to, whether that be opening a 
greenfield site or making an acquisition, 
as in the case of the William F. White 
acquisition in Canada. We are also 
flexible in the mix of greenfields and 
bolt-on acquisitions depending on the 
opportunities we see. Further diversifying 
the business is also a priority and 
opportunities that allow us to diversify 
and expand our specialty businesses 
are particularly key to our strategy of 
building a broader base for growth.

Our specialty businesses are a strategic 
priority and have grown from 16% of our 
business in 2011 to 24% in 2020. This year 
25 of our 48 greenfield openings in the 
US were specialty stores and we added 
11 specialty stores through acquisition. 

We aim to build specialty businesses 
generating $2bn of revenue in time. We 
have always said we wanted to reduce our 
dependence on the construction industry. 
The increase in our specialty businesses 
is one way in which we have increased the 
ratio of our non-construction business, 
as can be seen in Chart 11. The benefit 
of this strategy has been demonstrated 
clearly in the fourth quarter. COVID-19 
had a significant impact on our end 
markets, in particular, construction. 
As a result, fourth quarter rental revenue 
declined for our general tool business 
by 2%, while our specialty businesses 
(excluding oil and gas) grew by 11%. 
As potential demand for rental products 
develops in new areas, so we look 
to expand our product portfolio to 
accommodate this need. We expect to 
develop more specialty businesses in the 
future with events such as the COVID-19 
pandemic demonstrating the need for 
air quality products, amongst others.

Specialty products are typically 
characterised by low rental penetration 
and a predominance of small local 
players. We continue to see further 
opportunity as we consolidate and 
improve the service offering leading to 
market growth from increased rental 
penetration as our customers become 
accustomed to the quality of our offering.

As mentioned elsewhere, we are building 
our rental penetration through expansion 
of the types of equipment we rent. As well 
as our specialty businesses, we are 
increasingly focused on developing the 
rental penetration of the smaller end of 
our product range. Chart 12 shows how 
the largest equipment in our fleet has 
high levels of rental penetration while 
the smaller, but often still costly to own, 
equipment has not traditionally been 
a large part of the rental mix. 

12  RENTAL PENETRATION: THE PRODUCT RANGE

HIGH

LOW

Ashtead Group plc Annual Report & Accounts 2020DIRECTORS’ REPORTFINANCIAL STATEMENTSADDITIONAL INFORMATIONSTRATEGIC REPORT32

OUR STRATEGY CONTINUED

13  OPPORTUNITY TO BUILD OUT FURTHER CLUSTERS, US

Rental markets
Rental market %
Cluster definition
Clustered

Source: Management information.

Our cluster approach is also an important 
aspect of building a broad platform for 
growth. Our greenfield sites are chosen 
carefully to enhance our existing 
business. We focus on building clusters 
of stores because, as they mature, 
they access a broader range of markets 
unrelated to construction leading to 
better margins and RoI.

A top 25 market cluster in the US has 
more than 15 stores, a top 26-50 market 
cluster more than ten stores and a top 
51-100 market more than four stores. 
We also include the smaller 101-210 
markets within our cluster analysis. We 
have found that these smaller markets, 
while performing less well than others 
overall, often prove more resilient when 
times are less good. Our definition of a 
cluster in these markets is two or more 
stores. Creating clusters is also a key 
element of our expansion strategy in 
Canada which also helps us increase 
the specialty business element of what 
we can provide for customers. With the 
advanced technology we have in place, 
we are able to analyse local market data 
very accurately. This allows us to find 
similarities between certain US and 
Canadian centres, and model our growth 
plans accordingly. The more customers 
get to know and trust us, the faster we 
are able to grow.

We focus on ensuring our clusters meet 
the multiple needs of local customers 
even if that means some stores may 
appear superficially to perform less 
well than others. The interaction of the 
stores in a cluster is what gives us real 
competitive advantage. We find that 
having a blend of locations is highly 
desirable and we like to mix up the large 
equipment locations with smaller general 
tool stores. The addition of specialty 
stores serves to really differentiate us 
from competitors in the area. This 
enables us to broaden and diversify our 
customer base and our end markets, 
as we extend our reach within a market. 

Top 25

26–50

51–100

101–210

59%
>15
11 markets

18%
>10
7 markets

15%
>4
9 markets

8%
>1
16 markets

Average revenue per store is not a 
relevant measure with which to evaluate 
the success of individual clusters or even 
the business as a whole. The value is 
in the mix.

Maintaining low staff turnover and a 
strong safety culture are crucial to our 
strategy for operational excellence and 
you can read more about these in our 
Responsible business report on page 48.

Our cluster market approach has been 
particularly effective in maintaining the 
viability of the business and servicing 
customers during the COVID-19 
pandemic. Having clusters has meant 
we are better able to service our 
customers across a broad range of 
equipment needs. We have been close 
to where customers need us to be with 
the full range of equipment they require.

OPERATIONAL EXCELLENCE
The second of our strategic priorities 
is constantly improving our operational 
capability and effectiveness, doing what 
we do to the very best of our ability. 
Customer service is a crucial element 
of this and we continue to build market 
share because we are in the right 
locations and providing better equipment 
with a higher quality of service than our 
competitors. Our reputation and quality 
of service is now such that when we open 
a new location, that store moves quickly 
up the revenue curve because we are 
already well known for what we do and 
how we do it. Our mantra is that our 
customers’ rental experience should be 
one of Availability, Reliability and Ease. 
Getting these aspects right helps 
drive growth.

We want our customers to be delighted 
by our service and our culture empowers 
staff to do the right thing and get things 
done. The Ashtead culture is one of 
empowered entrepreneurship where 
staff pay just as much attention to our 
smaller customers as to our larger ones. 

In the US, we have three main categories 
of customers whose service needs vary 
depending on their size. Our smallest 
customers have rental revenue spend 
with us of less than $20,000 a year but 
represent 96% of our customers by 
number. These smaller customers tend 
to require higher levels of service but can 
incur a higher transactional cost. Our 
medium-sized customers often need 
equipment for longer periods of time 
and can command a discounted service. 
Our largest customers are our national 
accounts who have large-scale and often 
very sophisticated requirements. We have 
gained significant market share in all 
types of customer due, in part, to the 
strength of the relationships we build.

Our focus on operational excellence 
across the board drives our financial 
performance. Improving operational 
efficiency is an ongoing focus and we 
constantly strive to maintain high levels 
of fleet on rent, improve the organisation 
of our stores, analyse how we load our 
delivery trucks and optimise our delivery 
and pick-up routes and how we spend 
time at the customer location, for 
example. As with any multi-location 
business, all locations are good at 
some of this, some locations are good 
at all of it – our goal is for all locations 
to continuously raise the bar.

Technology plays an increasingly large 
part in delivering Availability, Reliability 
and Ease to customers, as we develop 
proprietary applications to improve the 
rental process. It is an area of significant 
investment and during the year we rolled 
out a new proprietary system which 

Our focus on operational 
excellence across the board 
drives our financial performance.

Ashtead Group plc Annual Report & Accounts 202033

captures the initial order and takes it 
all the way through to delivery of the 
equipment across 90% of the business 
in North America. This fundamentally 
changes the way we operate and we are 
already developing the second generation 
of this system as we focus on the ‘Ease’ of 
Availability, Reliability and Ease. Central 
to our digital eco-system in the US is 
CommandCenter, including a mobile app, 
where customers can see and manage 
everything to do with their account.  
They can track what equipment they  
have on rent, order new items from the 
entire range, see what they have rented 
recently, request service or a pickup, 
extend their contract, see store locations, 
log their favourite equipment, etc..  
Our sales reps have access to all of this 
information, as well as a very powerful 
customer relationship management tool, 
Accelerate, which enables them to find 
where available equipment is located, 
customer contacts, preferences and 
potential needs, and all other information 
relevant to serving the customer. Finally, 
our Vehicle Delivery Optimisation System 
(‘VDOS’) is used by dispatchers to manage 
pickup and delivery of equipment at job 
sites, and schedule drivers who are able 
to access it on their mobile phones. 
We have been using the online system 
to enable low contact and curb-side 
pickup and drop-off during the COVID-19 
pandemic. There are vast amounts of data 
behind these applications which we utilise 
to make efficiency gains, add depth to 
our growth strategy and provide more 
accurate strategic forecasts. We have 
similar tools in the UK and in Canada.

FINANCIAL AND OPERATIONAL 
FLEXIBILITY
Maintaining financial and operational 
flexibility enables us to flex our business 
and operational models through the 
economic cycle. As we have said 
elsewhere, this enables us to react 
quickly to both negative changes in the 
market and opportunities. The more 
growth we experience and plan for, the 
more financial and operational flexibility 
we need. A key element of our strategy is 
ensuring we have the financial strength 
to enable growth when appropriate and 
make our returns sustainable. Having a 
strong balance sheet is fundamental to 
our success at all stages in the cycle.

A core element of our financial stability 
comes from our strategy of ensuring that, 
averaged across the economic cycle, we 
always deliver RoI well ahead of our cost 
of capital. RoI through the cycle is the 
key measure for any rental company and 
the best medium-term indicator of the 
strength of the business. We do this in 
a variety of ways at different stages of 
the cycle, all focused on the effective 
management of invested capital and 
financial discipline.

The maturity of our stores has a big 
impact on RoI. As stores mature and 
increase the size and broaden the range 
of fleet, there is natural margin and 
returns progression. Stores that were 
greenfield sites only two years ago are 
now already adding same-store growth. 
We are always focused on moving new 
and young stores up the maturity curve 
as there is scope for higher returns as 
they progress. This also means that we 
are now at a very different stage in our 
evolution in the current economic cycle 
relative to where we were in the last 
cycle. We have more stores and they 
are larger and more mature than at the 
peak of the last cycle, so we are much 
better placed to weather any downturn.

We have, over recent years, been 
consistent in our commitment to both low 
leverage and a well-invested fleet and we 
benefit from the options this strategy has 
provided. The length and gradual nature 
of this cyclical upturn has enabled us 
to establish a smooth, well-distributed 
fleet profile across the age bands which 
provides significant flexibility across 
the economic cycle. Traditionally, rental 
companies have only generated cash in 
a downturn when they reduce capital 
expenditure and age their fleet. In the 
upturn, they consume cash as they 
replace their fleets and then seek to grow. 
We have changed this dynamic through 
this cycle with our scale and strong 
margins. We have been in a phase where 
we continued to grow the business in 
a cyclical upturn and were highly cash 
generative. As a consequence, we have 
maintained our leverage within our 
target range of 1.5 to 2.0 times net debt 
to EBITDA (excluding IFRS 16) which 
provides the Group with significant 
flexibility and security.

From this position of strength in the 
up-cycle, we are well positioned to 
manage the business through the 
uncertain economic environment as a 
result of the COVID-19 pandemic, taking 
decisions for the long-term health of the 
business, rather than out of short-term 
necessity. We took prompt action to 
optimise cash flow, reduce operating 
costs and strengthen further our liquidity 
position including:

 − reducing capital expenditure to the 

minimum based on existing 
commitments;

 −  suspending all current and prospective 

M&A activity;

 −  pausing the share buyback programme;
 −  implementing a group-wide freeze on 

new hires;

 −  reducing discretionary staff costs, use 
of third-party freight haulers and other 
operating expenditures consistent 
with reduced activity levels; and
 −  increasing our senior secured debt 

facility by $500m for one year.

While the impact of COVID-19 adversely 
affected margins, earnings and hence, 
returns this year and any further market 
slowdown and/or recession will continue 
to impact them, we generated record free 
cash flow of £792m this year and expect 
strong free cash flow generation next 
year as we moderate capital expenditure.

A skilled workforce is instrumental to 
the Group’s long-term success and we 
have made every effort to preserve our 
committed workforce for the impending 
recovery. Our financial strength and 
flexibility has meant that we have not 
made any team members redundant as a 
result of the impact of COVID-19 and have 
not sought assistance from government 
support programmes such as the UK’s 
Coronavirus Job Retention Scheme and 
similar schemes in Canada.

Our financial strength provides us with 
the operational flexibility to ensure 
the business is well positioned to take 
advantage of the next ‘step-change’ in 
the market and capitalise on growth 
opportunities in the early stages of the 
recovery. While we are reducing our 
capital expenditure in the short-term 
to reflect market conditions, we are 
committed to our long-term structural 
growth. We are very conscious that we 
have to know both when to spend; when 
not to spend; and be in a strong position 
to act appropriately as we have shown 
this year.

Ashtead Group plc Annual Report & Accounts 2020DIRECTORS’ REPORTFINANCIAL STATEMENTSADDITIONAL INFORMATIONSTRATEGIC REPORT34

KEY PERFORMANCE 
INDICATORS
MEASURING OUR PERFORMANCE

At Group level, we measure the performance of 
the business using a number of key performance 
indicators (‘KPIs’). These help to ensure that we are 
delivering against our strategic priorities as set out 
on page 28. Several of these KPIs (underlying EPS, 
return on investment and leverage) influence the 
remuneration of our executive team (see page 86).

Certain KPIs are more appropriately measured for 
each of our operating businesses, whereas other 
KPIs are best measured for the Group as a whole.

Link to strategic priority

Build a broad platform  
for growth

Operational excellence

Maintain financial and  
operational flexibility

  Metrics relating to environmental  
matters are set out in our Responsible 
business report on pages 48 to 64 

*  Linked to remuneration.
1 

 No data is available for Sunbelt  
Canada on a comparable basis due to 
the acquisition of CRS in August 2017.
 Physical utilisation for Canada excludes the 
impact of William F. White in the year. 

2 

UNDERLYING EPS (P)* 

RETURN ON INVESTMENT  
(‘ROI’) (%)*

NET DEBT AND LEVERAGE AT  
CONSTANT EXCHANGE RATES*

174

175

19

18

18

17

15

128

104

85

2016

2017

2018

2019

2020

2016

2017

2018

2019

2020

3.0

4,251

3,745

2.3

776

854

1,687

1.8

2.0

1.8
1,014 1,149

2,712

2,528

2,002

1.7

1.7

1.6

1.9

1.8

APR
2011

APR
2012

APR
2013

APR
2014

APR
2015

APR
2016

APR
2017

APR
2018

APR
2019

APR
2020

Net debt (£m)

Leverage (x)

Calculation
Underlying Group profit after taxation divided 
by the weighted average number of shares in 
issue (excluding shares held by the Company 
and the ESOT). 

Calculation
Underlying operating profit divided by the 
sum of net tangible and intangible fixed 
assets, plus net working capital but 
excluding net debt and tax.

Calculation
Net debt is total debt less cash balances, as 
reported, and leverage is net debt divided by 
underlying EBITDA, calculated at constant 
exchange rates (balance sheet rate).

Target
As a cyclical business, underlying EPS varies 
substantially through the cycle.

2020 performance
Underlying EPS was 175p per share in 
2019/20.

Target
Averaged across the economic cycle we 
look to deliver RoI well ahead of our cost of 
capital, as discussed in our strategic review.

2020 performance
Our RoI was 15% for the year ended 30 April 
2020, reflecting the impact of the COVID-19 
pandemic on fourth quarter performance.

Target
We seek to maintain a conservative balance 
sheet structure with a target for net debt 
to underlying EBITDA of 1.5 to 2.0 times 
(excluding IFRS 16). 

2020 performance
Excluding lease liabilities arising under 
IFRS 16, net debt at 30 April 2020 was 
£4,251m and leverage was 1.9 times.

Ashtead Group plc Annual Report & Accounts 2020 
PHYSICAL UTILISATION (%) 

FLEET ON RENT ($M/£M/C$M) 

DOLLAR UTILISATION (%) 

35

72

68

71

69

68

68

61

61

5,944

6,493

60

55

55

48

49

47

51

46

47

4,949

541

2018

2018

2019

2020

562 359

546 411

2019

2020

2018

2019

2020

US

UK

Canada

US

UK

Canada

US

UK

Canada

Calculation
Fleet on rent is measured as the daily 
average of the original cost of our itemised 
equipment on rent.

Calculation
Dollar utilisation is rental revenue divided 
by average fleet at original (or ‘first’) cost 
measured over a 12-month period.

Target
To achieve growth rates in excess of 
the growth in our markets and that  
of our competitors.

2020 performance1
In the US and Canada, fleet on rent grew 9% 
and 15% respectively in 2019/20, while in the 
UK it reduced by 3%. The US market grew 
6%, the Canadian market by 1% and the UK 
market was flat.

Target
Improve dollar utilisation to drive improving 
returns in the business.

2020 performance
Dollar utilisation was 51% in the US, 47% in 
Canada and 46% in the UK. These reductions 
reflect the impact of the COVID-19 pandemic 
in the fourth quarter and resulting reduction 
in the activity levels. 

Calculation
Physical utilisation is measured as the daily 
average of the amount of itemised fleet at 
cost on rent as a percentage of the total fleet 
at cost and for Sunbelt US is measured only 
for equipment whose cost is over $7,500 
(which comprised 97% of its itemised fleet 
at 30 April 2020).

Target
It is important to sustain annual average 
physical utilisation at between 60% and 70% 
through the cycle. If utilisation falls below 
60%, yield will tend to suffer, whilst above 
70% we may not have enough fleet in certain 
stores to meet our customers’ needs.

2020 performance1,2
Sunbelt US utilisation was 68% (2018/19: 
71%), while Sunbelt UK utilisation was 68% 
(2018/19: 69%) and Sunbelt Canada was 61% 
(2018/19: 61%).

UNDERLYING EBITDA  
MARGINS (%)

STAFF TURNOVER (%) 

SAFETY 

50

49

50

32

0.33

0.34

0.34

35

30

35

36

37

32

25

20

23

20

23

21

18

0.30

0.28

0.22

0.22

0.19

0.08

2018

2019

2020

2018

2019

2020

2018

2019

2020

US

UK

Canada

US

UK

Canada

US

UK

Canada

Calculation
Underlying EBITDA as a percentage of total 
revenue. 

Target
To improve or maintain margins and achieve 
peak EBITDA margins of 45-50% in the US 
during this cycle, 40-45% in due course in 
Canada and 35-40% in the UK.

2020 performance
EBITDA margins in 2019/20 were 50% in the 
US, 32% in the UK and 37% in Canada.

Calculation
Staff turnover is calculated as the number 
of leavers in a year (excluding redundancies) 
divided by the average headcount during 
the year.

Target
Our aim is to keep employee turnover below 
historical levels to enable us to build on the 
skill base we have established. 

2020 performance1
Turnover levels have reduced across the 
business. Voluntary employee turnover 
is discussed on page 56. Our well-trained, 
knowledgeable staff remain targets for 
our competitors. 

Calculation
The RIDDOR (Reporting of Injuries, Diseases 
and Dangerous Occurrences Regulations) 
reportable rate is the number of major 
injuries or over seven-day injuries per 
100,000 hours worked.

Target
Continued reduction in accident rates.

2020 performance
The RIDDOR reportable rates of 0.30 in 
the US and 0.19 in the UK were lower than 
the prior year. For Canada, the RIDDOR 
reportable rate was 0.34.

More detail is included in our Responsible 
business report on page 48.

Ashtead Group plc Annual Report & Accounts 2020DIRECTORS’ REPORTFINANCIAL STATEMENTSADDITIONAL INFORMATIONSTRATEGIC REPORT 
 
 
 
 
 
36

PRINCIPAL RISKS  
AND UNCERTAINTIES

The Group recognises the importance of 
identifying and managing financial and 
non-financial risks faced by the business. 
In response to this, it has developed a 
rigorous risk management framework 
designed to identify and assess the 
likelihood and consequences of risks 
and to manage the actions necessary to 
mitigate their impact. Our risk identification 
processes seek to identify risks from both 
a top-down strategic perspective and a 
bottom-up business perspective. The 
Board has overall responsibility for risk 
management, setting of risk appetite and 
implementation of the risk management 
policy. This is designed to enable our 
employees to take advantage of attractive 
opportunities, yet to do so within the risk 
appetite set by the Board.

The Group Risk Register is the core of 
the Group’s risk management process. 
It contains an overall assessment of the 
risks faced by the Group together with the 
controls established to reduce those risks 
to an acceptable level and is maintained by 
the Group Risk Committee. The Group Risk 
Register is based on detailed risk registers 
maintained by Sunbelt in North America 
and the UK, which are reviewed and 
monitored through local risk committees. 
The operation and effectiveness of the 
local risk committees, which meet at least 
quarterly, continues to be enhanced. 
The Group Risk Committee meets as 
required, but at least twice a year, with 
the objective of encouraging best risk 
management practice across the Group 
and a culture of regulatory compliance 
and ethical behaviour. The Group Risk 
Committee reports annually through the 

Audit Committee to the Board and, as part 
of this process, produces an updated 
Group Risk Register. The Board assesses 
on a regular basis whether the appropriate 
risks have been identified, including any 
emerging risks which may impact the 
Group, and that adequate assurance 
is obtained over those risks.

In addition, consideration is given to 
ensure that risks have been appropriately 
assessed in relation to risk rating. Our 
risk appetite is reflected in our rating of 
risks and ensures the appropriate focus 
is placed on the correct risks. The Board 
takes a view of the prospects of the 
business through the cycle and, given 
the inherent cyclicality in the business, 
tends to operate with a low risk appetite. 
Further detail on our risk management 
framework and priorities during the year 
is provided on pages 48 to 50.

RISK MANAGEMENT FRAMEWORK

GROUP RISK COMMITTEE
 ›  Reviews key and emerging risks on  
a regular basis with support from 
the businesses’ risk committees 
which meet quarterly.

 ›  Receives in-depth presentations 

from the businesses’ risk 
committees on key matters.

RISK  
IDENTIFICATION

Assessed both  
on a top-down and 
bottom-up basis.

Risks considered  
most material  
to the business.

Consideration of 
emerging risks.

ASSESSMENT  
OF LIKELIHOOD 
AND IMPACT

Financial, 
operational and 
regulatory impacts 
considered.

RISK APPETITE 
DETERMINED

MITIGATING 
CONTROLS 
IMPLEMENTED

Risk appetite 
assessed for 
individual risks in 
accordance with  
our overall Group 
risk appetite.

Mitigating  
controls identified, 
implemented and 
monitored to ensure 
risk is reduced to an 
acceptable level.

AUDIT COMMITTEE
 ›  Receives presentations from Group 
Risk Committee and the Group Risk 
Register on an annual basis.
 ›  Assesses effectiveness of risk 

management process.

BOARD
 ›  Overall responsibility for risk 

management framework and the 
definition of risk appetite.

 › Undertakes Board monitoring of 

significant risks throughout the year.

GROUP RISK REGISTER 

Group Risk Register summarises work of Group Risk Committee,  
changes in risks identified and details by significant risk material controls  
and monitoring activities completed.

RISK APPETITE DETERMINED

Risk appetite determined with reference to the Group’s risk categories: 

STRATEGIC

OPERATIONAL

FINANCIAL

Ashtead Group plc Annual Report & Accounts 2020PRINCIPAL RISKS
Set out below are the principal business risks that could impact the Group’s 
business model, future performance, solvency or liquidity and information 
on how we mitigate them. Our risk profile evolves as we move through the 
economic cycle and commentary on how risks have changed is included below.

Change in risk in 2019/20

Increased risk

Constant risk

Decreased risk

37

ECONOMIC CONDITIONS

Potential impact 
In the longer term, there is a link between 
demand for our services and levels of 
economic activity. The construction 
industry, which affects our business, is 
cyclical and typically lags the general 
economic cycle by between 12 and 
24 months.

The economic uncertainties resulting from 
the impact of COVID-19 or other pandemics 
are considered as part of this risk, together 
with trade/tariff escalation and the impact 
of Brexit on the UK economy.

COMPETITION

Potential impact 
The already competitive market could 
become even more competitive and we 
could suffer increased competition from 
large national competitors or small 
companies operating at a local level 
resulting in reduced market share and 
lower revenue.

FINANCING

Potential impact 
Debt facilities are only ever committed for a 
finite period of time and we need to plan to 
renew our facilities before they mature and 
guard against default. Our loan agreements 
also contain conditions (known as 
covenants) with which we must comply.

CYBER SECURITY

Potential impact 
A cyber-attack or serious uncured failure in 
our systems could result in us being unable 
to deliver service to our customers and/or 
the loss of data. In particular, we are heavily 
dependent on technology for the smooth 
running of our business given the large 
number of both units of equipment we rent 
and our customers. As a result, we could 
suffer reputational loss, revenue loss 
and financial penalties.

This is the most significant factor in our 
business continuity planning.

Mitigation
 › Prudent management through the different 

phases of the cycle.

 › Flexibility in the business model.
 › Capital structure and debt facilities arranged 
in recognition of the cyclical nature of our 
market and able to withstand market shocks.

Mitigation
 › Create commercial advantage by providing 
the highest level of service, consistently 
and at a price which offers value.

 › Differentiation of service.
 › Enhance the barriers to entry to newcomers 
provided by our platform: industry-leading IT, 
experienced personnel and a broad network 
and equipment fleet.

 › Regularly estimate and monitor our market 
share and track the performance of our 
competitors.

Mitigation
 › Maintain conservative (1.5 to 2.0 times 

excluding the impact of IFRS 16), net debt to 
EBITDA leverage which helps minimise our 
refinancing risk.

 › Maintain long debt maturities.
 › Use of an asset-based senior facility 

means none of our debt contains quarterly 
financial covenants when availability under 
the facility exceeds $460m.

Mitigation
 › Stringent policies surrounding security, 

user access, change control and the ability 
to download and install software.

 › Testing of cyber security including system 
penetration testing and internal phishing 
training exercises undertaken.

 › Use of antivirus and malware software, 
firewalls, email scanning and internet 
monitoring as an integral part of our 
security plan.

 › Use of firewalls and encryption to protect 

systems and any connections to third parties.

 › Use of multi-factor authentication.
 › Continued focus on development of IT strategy 
taking advantage of cloud technology available.

 › Separate near-live back-up data centres 

Change 
In recent years, our performance has 
benefitted from the economic cycle. In the 
current year, while we were anticipating a 
slowing of market growth, the impact of 
the COVID-19 pandemic has resulted in an 
immediate reduction in market activity and 
increased uncertainty. Nevertheless, our 
business planning is designed to ensure 
we maintain a strong balance sheet to not 
only weather unexpected shocks but also 
ensure we have firepower as markets 
recover to achieve the next ‘step-change’ 
in business performance. 

Strategic priority 

Change
Our competitive position continues to 
improve. We have grown faster than our 
larger competitors and the market, and 
continue to take market share from our 
smaller, less well financed competitors. 
We have a 10% market share in the US, 
a 5% market share in Canada and 8% in 
the UK.

Strategic priority 

Change 
At 30 April 2020, our facilities were 
committed for an average of six years, 
leverage was at 1.9 times and availability 
under the senior debt facility, including 
cash on the balance sheet, was $2,363m.

Strategic priority 

Change 
We seek to improve continually our 
cyber-security policies and controls in place. 
We have made a significant investment 
to enhance further our cyber-security 
environment and profile this year and have 
a plan for the coming year. 

In relation to business continuity, our plans 
have been subject to continued review and 
update during the year and our disaster 
recovery plans are tested regularly. 
Our broader business continuity plans 
have been tested extensively as a result of 
the COVID-19 pandemic and were proven 
robust and enabled the business to operate 
uninterrupted throughout.

which are designed to be able to provide the 
necessary services in the event of a failure 
at a primary site.

Strategic priority 

Ashtead Group plc Annual Report & Accounts 2020DIRECTORS’ REPORTFINANCIAL STATEMENTSADDITIONAL INFORMATIONSTRATEGIC REPORT 
 
38

PRINCIPAL RISKS AND UNCERTAINTIES CONTINUED

HEALTH AND SAFETY

Potential impact 
We need to comply with laws and 
regulations governing occupational health 
and safety matters. Furthermore, 
accidents could happen which might result 
in injury to an individual, claims against the 
Group and damage to our reputation.

Mitigation
 › Maintain appropriate health and safety policies 
and procedures regarding the need to comply 
with laws and regulations and to reasonably 
guard our employees against the risk of injury.
 › Induction and training programmes reinforce 

Change 
The health and safety of our team members 
is our priority. We have introduced a new 
safety framework in North America, under 
the banner ‘Engage for Life’ and this will 
be extended to the UK during 2020/21.

health and safety policies.

 › Programmes to support our customers 

exercising their responsibility to their own 
workforces when using our equipment.
 › Maintain appropriate insurance coverage. 
Further details are provided on page 45.

Introduced additional measures to protect 
our team members, customers and 
communities as a result of the impact 
of COVID-19 including:
 › restricted travel and meetings;
 › remote working where possible;
 › reinforced health protection protocols 
and implemented social distancing;
 › provided touchless signature at the 

point of equipment pick-up or delivery;

 › implemented curbside pick-up and 

drop-off.

In terms of reportable incidents, the 
RIDDOR reportable rate was 0.30 (2019: 
0.34) in Sunbelt US, 0.34 (2019: 0.28) in 
Sunbelt Canada and 0.19 (2019: 0.22) in 
Sunbelt UK.
Strategic priority 

PEOPLE

Potential impact 
Retaining and attracting good people is 
key to delivering superior performance 
and customer service.

Excessive staff turnover is likely to impact 
on our ability to maintain the appropriate 
quality of service to our customers and 
would ultimately impact our financial 
performance adversely.

At a leadership level, succession planning 
is required to ensure the Group can 
continue to inspire the right culture, 
leadership and behaviours and meet its 
strategic objectives.

ENVIRONMENTAL

Potential impact 
We need to comply with environmental 
laws. These laws regulate such issues 
as wastewater, stormwater, solid and 
hazardous wastes and materials, and 
air quality. Breaches potentially create 
hazards to our employees, damage to 
our reputation and expose the Group to, 
amongst other things, the cost of 
investigating and remediating 
contamination and also fines and 
penalties for non-compliance.

Mitigation
 › Provide well-structured and competitive 
reward and benefit packages that ensure 
our ability to attract and retain the 
employees we need.

 › Ensure that our staff have the right 

working environment and equipment to 
enable them to do the best job possible 
and maximise their satisfaction at work.
 › Invest in training and career development 
opportunities for our people to support 
them in their careers.

 › Ensure succession plans are in place and 
reviewed regularly which meet the ongoing 
needs of the Group.

Change 
Our compensation and incentive 
programmes have continued to evolve 
to reflect market conditions and the 
economic environment.

Employee turnover is most significant 
in the first 12-24 months of employment 
and so we have developed programmes 
to enhance both the recruitment and 
induction process.

We continue to invest in training and 
career development with over 350 courses 
offered across each business.

Strategic priority 

Mitigation
 › Policies and procedures in place at all 

our stores regarding the need to adhere 
to local laws and regulations.

 › Procurement policies reflect the need for 

the latest available emissions management 
and fuel efficiency tools in our fleet.
 › Monitoring and reporting of carbon 

emissions.

Change 
We continue to seek to reduce the 
environmental impact of our business 
and invest in technology to reduce the 
environmental impact on our customers’ 
businesses. 

We are reviewing our ESG positioning and 
enhancing and formalising our strategy 
for the future.

In 2019/20 our carbon emission intensity 
ratio reduced to 20.3 (2019: 21.2) in the US, 
12.5 (2019: 12.8) in Canada and 9.0 (2019: 
9.4) in the UK. Further detail is provided 
on page 63.

Strategic priority 

Ashtead Group plc Annual Report & Accounts 2020 
 
LAWS AND REGULATIONS

Potential impact 
Failure to comply with the frequently 
changing regulatory environment 
could result in reputational damage 
or financial penalty.

Mitigation
 › Maintaining a legal function to oversee 

management of these risks and to achieve 
compliance with relevant legislation.
 › Group-wide ethics policy and whistle-

blowing arrangements.

 › Evolving policies and practices to take 
account of changes in legal obligations.
 › Training and induction programmes ensure 
our staff receive appropriate training and 
briefing on the relevant policies.

EMERGING RISKS
In addition to the principal risks 
identified above, the Board considers 
what emerging risks may also impact 
the Group. In identifying emerging 
risks, the Board has considered both 
third-party risk analysis as well as 
internal views of emerging trends 
which may impact the business. As 
a result of this analysis, the Board 
specifically considered climate-related 
matters and emerging technologies, 
including battery-led technologies 
and autonomous machines.

ASSESSMENT OF PROSPECTS 
AND VIABILITY
The prospects of the Group are inherently 
linked to the environment in which we 
operate. While our principal market is 
construction, which is cyclical in nature, it 
represents less than 50% of our business. 
The balance is non-construction related 
activity, including, inter alia, industrial, 
events, maintenance and repair, emergency 
response and facilities management which, 
by their nature, are typically less cyclical.

Our markets in the US and Canada 
are undergoing structural change. 
Customers are increasingly choosing to 
rent equipment rather than own it and the 
fragmented markets are consolidating. 
The Group is well positioned to take 
advantage of these structural changes. 
The UK market is more mature and 
competitive than the US and Canada 
but Sunbelt UK is the largest rental 
company in that market and, with the 
Group’s strong financial position, is well 
positioned to optimise market conditions.

Period of assessment
The Board discusses regularly the factors 
affecting the Group’s prospects and the 
risks it faces in optimising the opportunity 
presented in its markets. The principal 
risks, which the Board concluded could 
affect the business are set out on the 
preceding pages. The Group’s risks are 
ongoing in nature and therefore could 
crystallise at any time, rather than being 

linked to a specific timeframe. While the 
Board has no reason to believe the Group 
will not be viable over a longer period, the 
period over which the Board considers it 
possible to form a reasonable expectation 
as to the Group’s longer-term viability, 
is the three-year period to 30 April 2023. 
This also aligns with the duration of the 
business plan prepared annually and 
reviewed by the Board. Furthermore, 
our committed borrowing facilities do 
not mature before the end of this period. 
Our senior credit facility, which matures 
in December 2023, was increased from 
$4.1bn to $4.6bn in April 2020, for a period 
of one year, to provide additional liquidity 
during the uncertainty arising as a result 
of the COVID-19 pandemic. We believe 
this provides a reasonable degree of 
confidence over this longer-term outlook.

Assessment of viability
The Group prepares an annual budget 
and three-year business plan. This plan 
considers the Group’s cash flows and is 
used to review its funding arrangements 
and available liquidity based on expected 
market conditions, capital expenditure 
plans, used equipment values and other 
factors that might affect liquidity. It also 
considers the ability of the Group to raise 
finance and deploy capital.

The nature of the Group’s business is such 
that its cash flows are countercyclical. 
In times of improving markets, the Group 
invests in its rental fleet, both to replace 
existing fleet and grow the overall size 
of the fleet, which results in improving 
earnings but low or potentially negative 
cash flow from operations in times of rapid 
growth. However, as the cycle matures 
and the rate of growth slows, the Group is 
able to fund rental fleet growth from cash 
flow, so generating strong cash flow from 
operations. In more benign or declining 
markets, the Group invests less in its 
rental fleet and, as a result, generates 
significant cash flow from operations.

As the Group was in the final stages of 
the annual budget and business planning 
process, the impact of the COVID-19 
pandemic began to affect our end 

39

Change 
We monitor regulatory and legislative 
changes to ensure our policies and 
practices reflect them and we comply 
with relevant legislation.

Our whistle-blowing arrangements 
are well established and the Company 
Secretary reports matters arising to the 
Audit Committee and the Board during the 
course of the year. Further details as to the 
Group’s whistle-blowing arrangements 
are provided on page 74. 

During the year over 2,100 people in 
Sunbelt US, 120 people in Canada and 
365 people in Sunbelt UK underwent 
induction training and additional training 
programmes were undertaken in safety.

Strategic priority 

markets and operations. We were already 
planning for lower rates of growth and 
had adjusted our capital expenditure 
plans accordingly. However, as the 
COVID-19 pandemic unfolded, we took 
immediate action to optimise cash flow, 
reduce operating costs, strengthen 
further our liquidity position and adjust 
our planning accordingly. While the 
economic impact remains uncertain, 
we modelled a range of scenarios which 
considered different possible outcomes 
based on the timing, severity and duration 
of the downturn and subsequent recovery. 
This scenario planning considers the 
potential impact of COVID-19 and, more 
generally weakening markets on revenue, 
margins, cash flows, overall debt levels 
and leverage. 

In addition, we then considered 
sensitivities to these scenarios. In 
particular, we considered the impact of 
a more significant and sustained period 
of revenue reduction and increased 
irrecoverability of receivables, while 
taking into account reasonable mitigating 
actions. Under all these scenarios, the 
Group continues to generate free cash 
flow and reduce debt throughout the 
three-year period. 

Based on this analysis, and the Board’s 
regular monitoring and review of risk 
management and internal control 
systems, we do not believe there are any 
reasonably foreseeable events that could 
not be mitigated through the Group’s 
ability to flex its capital expenditure plans 
and cost base, which would result in the 
Group not being able to meet its liabilities 
as they fall due. The nature of the 
business’s other principal risks is such 
that, while they could affect the Group’s 
ability to achieve its objectives, they  
are unlikely to prevent the Group from 
meeting its liabilities as they fall due.

Viability statement
Based on the foregoing, the Board has 
a reasonable expectation that the Group 
will be able to continue in operation and 
meet its liabilities as they fall due over 
the period to April 2023.

Ashtead Group plc Annual Report & Accounts 2020DIRECTORS’ REPORTFINANCIAL STATEMENTSADDITIONAL INFORMATIONSTRATEGIC REPORT40

STAKEHOLDER ENGAGEMENT

We engage actively with our stakeholders at all levels of our business, which we believe is critical to the 
success of the Group. At a board level, Board members are encouraged to engage with our stakeholders 
directly, for example through meeting with individual employees during site visits or through investor 
meetings, such as those to obtain remuneration policy feedback or through attendance at the Group’s 
annual general meeting. In addition, the Board is advised of stakeholder views in a number of ways 
including through board reports and investor feedback reports from our brokers.

EMPLOYEES

CUSTOMERS

SUPPLIERS

COMMUNITIES

INVESTORS

Definition

›› Existing and prospective employees, 

including apprentices

Nature›of›engagement

Why›relevant?

Our›response›to›engagement

Relevant›KPIs

›› Regular ‘toolbox talks’ and ‘town hall’ 

meetings

›› Employee surveys
›› National conferences and other employee 

events

›› Focus on safety, with dedicated safety 

weeks

›› Training programmes
›› Apprentice programmes
›› Employee relief programme 
›› Further details are provided on pages 56 

to 59 

›› Our employees want to work for a 

company that values them, provides 
ongoing development, treats them fairly 
and remunerates them appropriately 

›› Investing in our people ensures we 

maintain our culture by having the right 
people and enables us to deliver on our 
strategic goals

›› Employee reward and benefit structure 
which recognises the contribution our 
employees make to the success of the 
business

›› Employee policies which ensure our 

people are treated fairly

›› Ensuring safety remains a cornerstone 

of our culture

›› Employee survey scores
›› Safety metrics
›› Employee retention metrics

›› National and other managed accounts
›› Small and mid-sized enterprises 
›› Individuals

›› Account managers for major customers
›› Customer feedback mechanism 
›› Store-level staff with local customer 

relationships

›› Customer-centric technology to 
facilitate customer engagement

›› Customer-focused websites 

›› Our customers want to have 
confidence in the ‘Availability, 
Reliability and Ease’ of our offering as 
a reliable alternative to ownership

›› Continued investment in fleet
›› Investment in new market offerings 

to broaden our rental offering

›› Continued investment in customer-

focused technology solutions 

›› Customer satisfaction scores
›› Level of repeat business
›› Customer spend
›› Debtor days

›› Major equipment suppliers

›› Other equipment suppliers

›› Service providers

›› Dedicated account managers for  

major suppliers

›› Central procurement teams manage 

supplier relationships

›› Local communities to our operations

›› Families of employees

›› Nationwide programmes in addition to 

local community initiatives entered into 

by individual depots

›› Responding to community needs for 

emergency relief 

›› Further details are provided on pages 

60 and 61 

›› Shareholders (institutional)

›› Shareholders (private)

›› Financial lending institutions

›› Investor conferences

›› One-to-one meetings

›› Annual Report and other communications

›› Results presentations and bondholder calls

›› Reporting to financial lending institutions

›› Annual General Meeting

›› Investor relations website

›› Working with our suppliers in a 

collaborative manner ensures that we 

have access to equipment when we 

need it and enables us to deliver new 

innovation to the market

›› We want to make a positive contribution 

to the communities in which we operate

›› Establishing the right relationships with 

our communities also helps us to 

attract the best talent into our business

›› Supporting the families of our staff is 

just the right thing to do

›› Our investors want to understand how we 

are managing the business to generate 

sustainable returns through the cycle 

and to promote the long-term success 

of the Group

›› Regular meetings with key suppliers to 

assist in management of production 

›› Community-building activities, disaster 

response when required and financial 

support at time of crisis

cycles

›› Policies in place in relation to working 

with our suppliers fairly

›› Clear procurement terms agreed

›› Communication of business model and 

›› Application of stated capital allocation 

strategic plan

priorities

›› Maintain compliance with stated financial 

objectives (e.g. leverage range, etc.)

›› Manage business through the cycle

›› Payment practices statistics

›› Returns to shareholders

›› Charitable donations

›› Employee time contributed to 

community initiatives

Ashtead Group plc Annual Report & Accounts 202041

EMPLOYEES

CUSTOMERS

SUPPLIERS

COMMUNITIES

INVESTORS

Definition

›› Existing and prospective employees, 

including apprentices

Nature›of›engagement

›› Regular ‘toolbox talks’ and ‘town hall’ 

›› National and other managed accounts

›› Small and mid-sized enterprises 

›› Individuals

›› Account managers for major customers

›› Customer feedback mechanism 

›› Store-level staff with local customer 

›› Customer-centric technology to 

facilitate customer engagement

›› Customer-focused websites 

meetings

›› Employee surveys

›› National conferences and other employee 

relationships

events

weeks

›› Focus on safety, with dedicated safety 

›› Training programmes

›› Apprentice programmes

›› Employee relief programme 

›› Further details are provided on pages 56 

to 59 

Why›relevant?

›› Our employees want to work for a 

company that values them, provides 

›› Our customers want to have 

confidence in the ‘Availability, 

ongoing development, treats them fairly 

Reliability and Ease’ of our offering as 

a reliable alternative to ownership

Our›response›to›engagement

Relevant›KPIs

and remunerates them appropriately 

›› Investing in our people ensures we 

maintain our culture by having the right 

people and enables us to deliver on our 

strategic goals

›› Employee reward and benefit structure 

which recognises the contribution our 

employees make to the success of the 

business

›› Employee policies which ensure our 

people are treated fairly

›› Ensuring safety remains a cornerstone 

of our culture

›› Employee survey scores

›› Safety metrics

›› Employee retention metrics

›› Continued investment in fleet

›› Investment in new market offerings 

to broaden our rental offering

›› Continued investment in customer-

focused technology solutions 

›› Customer satisfaction scores

›› Level of repeat business

›› Customer spend

›› Debtor days

›› Major equipment suppliers
›› Other equipment suppliers
›› Service providers

›› Dedicated account managers for  

major suppliers

›› Central procurement teams manage 

supplier relationships

›› Local communities to our operations
›› Families of employees

›› Shareholders (institutional)
›› Shareholders (private)
›› Financial lending institutions

›› Nationwide programmes in addition to 
local community initiatives entered into 
by individual depots

›› Responding to community needs for 

emergency relief 

›› Further details are provided on pages 

60 and 61 

›› Investor conferences
›› One-to-one meetings
›› Annual Report and other communications
›› Results presentations and bondholder calls
›› Reporting to financial lending institutions
›› Annual General Meeting
›› Investor relations website

›› Working with our suppliers in a 

collaborative manner ensures that we 
have access to equipment when we 
need it and enables us to deliver new 
innovation to the market

›› Regular meetings with key suppliers to 
assist in management of production 
cycles

›› Policies in place in relation to working 

with our suppliers fairly

›› Clear procurement terms agreed

›› We want to make a positive contribution 
to the communities in which we operate
›› Establishing the right relationships with 

our communities also helps us to 
attract the best talent into our business

›› Supporting the families of our staff is 

just the right thing to do

›› Community-building activities, disaster 
response when required and financial 
support at time of crisis

›› Payment practices statistics

›› Charitable donations
›› Employee time contributed to 

community initiatives

›› Our investors want to understand how we 
are managing the business to generate 
sustainable returns through the cycle 
and to promote the long-term success 
of the Group

›› Communication of business model and 

strategic plan

›› Application of stated capital allocation 

priorities

›› Maintain compliance with stated financial 

objectives (e.g. leverage range, etc.)
›› Manage business through the cycle

›› Returns to shareholders

Ashtead Group plc Annual Report & Accounts 2020DIRECTORS’ REPORTFINANCIAL STATEMENTSADDITIONAL INFORMATIONSTRATEGIC REPORT42

FINANCIAL REVIEW

TRADING RESULTS1

Sunbelt US in $m
Sunbelt Canada in C$m

Sunbelt US in £m
Sunbelt UK2
Sunbelt Canada in £m
Group central costs

Net financing costs
Profit before amortisation, exceptional items and tax
Amortisation
Exceptional items
Profit before taxation
Taxation
Profit attributable to equity holders of the Company

Margins
Sunbelt US
Sunbelt UK
Sunbelt Canada
Group

2020
5,489.9
420.7

4,335.7
469.2
248.7
–
5,053.6

Revenue

2019

4,988.9
344.0

3,824.3
475.1
200.2
–
4,499.6

2020
2,721.0
157.0

2,149.0
148.6
92.8
(14.6)
2,375.8

EBITDA

2019

2,453.5
124.1

1,880.9
168.4
72.2
(14.9)
2,106.6

2020
1,560.0
54.5

1,232.1
36.4
32.2
(15.4)
1,285.3
(224.5)
1,060.8
(61.7)
(16.3)
982.8
(243.1)
739.7

Profit3

2019

1,545.0
54.8

1,184.3
62.3
31.9
(14.9)
1,263.6
(153.4)
1,110.2
(50.7)
–
1,059.5
(262.6)
796.9

49.6%
31.7%
37.3%
47.0%

49.2%
35.5%
36.1%
46.8%

28.4%
7.8%
13.0%
25.4%

31.0%
13.1%
15.9%
28.1%

1 

 Throughout the Financial review, we use a number of alternative financial performance measures (‘APMs’) which the directors have adopted in order to provide 
additional useful information on the underlying trends, performance and position of the Group. Further details are provided in the Glossary on page 153.

2   The UK business was rebranded Sunbelt Rentals UK with effect from 1 June 2020.
3   Segment result presented is operating profit before amortisation.

The Group adopted IFRS 16, Leases (‘IFRS 16’) on 1 May 2019. The Group elected to apply IFRS 16 using the modified retrospective 
approach with no restatement of comparative figures. As a result, the results for the year are not comparable directly to the 
prior year with the adoption of IFRS 16 resulting in higher EBITDA and operating profit but lower profit before amortisation, 
exceptional items and tax than under the previous accounting standard. Our comments below are on both the reported figures 
and those excluding the impact of IFRS 16 to aid comparability. Margins excluding the impact of IFRS 16 are summarised below. 
Further details on the adoption and impact of IFRS 16 are provided in Note 17 to the financial statements.

Margins excluding the impact of IFRS 16

Sunbelt US
Sunbelt UK
Sunbelt Canada
Group

2020
47.6%
29.8%
33.6%
44.9%

2019

49.2%
35.5%
36.1%
46.8%

2020
28.1%
7.6%
12.5%
25.1%

2019

31.0%
13.1%
15.9%
28.1%

Group revenue for the year increased 12% 
(9% at constant exchange rates) to £5,054m 
(2019: £4,500m) with good growth in the 
US and Canadian markets. This industry-
leading performance includes a fourth 
quarter impacted by COVID-19, resulting 
in fourth quarter revenue only 2% higher 
(2% lower on a constant currency basis) 
than the prior year. This sudden fall in 
activity levels had a significant impact on 
profit in the quarter as a large proportion 
of our costs are fixed in the short term. 
As a result, underlying profit before tax 
for the year was £1,061m (2019: £1,110m) 
or £1,091m excluding the impact of 
IFRS 16.

Although COVID-19 has influenced the 
Group’s short-term planning and actions, 
our strategy remains unchanged with 
long-term growth being driven by organic 
investment (same-store and greenfield) 
supplemented by bolt-on acquisitions. 
In the US and Canada, we experienced 
10% and 30% rental only revenue growth 
respectively, while in the UK, rental only 
revenue decreased 2% reflecting the 
more competitive landscape within a 
more uncertain UK market and a period 
of realignment for the UK business. 
The growth in Canada continues to 
reflect the impact of recent acquisitions, 
including William F. White acquired in 
December 2019.

US revenue growth continued to benefit 
from cyclical and structural trends  
during the year and can be explained 
in Table 01 opposite.

US revenue growth demonstrates the 
successful execution of our long-term 
structural growth strategy. This growth 
has been achieved against a back-drop 
of a construction industry, just less than 
half of our end markets, which did not 
grow in 2019. In this market environment, 
we continued to capitalise on the market 
opportunity through a combination of 
organic growth (same-store growth and 
greenfields) and bolt-ons as we expand 
our geographic footprint and our specialty 

Ashtead Group plc Annual Report & Accounts 202043

$m
3,711
197
157
4,065
981
5,046
444

5,490

6%
4%
10%
6%
9%
26%

10%

rate environment, investment in the 
infrastructure of the business and, 
recently, the impact of COVID-19. 
Excluding the impact of the de-fleet 
exercise and the adoption of IFRS 16, the 
UK generated an EBITDA margin of 32% 
(2019: 35%). Operating profit of £36m 
(2019: £62m) at a margin of 8% (2019: 
13%) also reflected these factors.

Canada is in a growth phase as it invests 
to expand its network and develop the 
business. Significant growth in the 
business has been achieved while 
delivering a COVID-19 impacted 37% 
EBITDA margin (2019: 36%) and 
generating an operating profit of C$54m 
(2019: C$55m) at a margin of 13% (2019: 
16%). Excluding the impact of IFRS 16, 
the EBITDA and operating profit 
margins were 34% and 12%, respectively.

Reflecting the performance of the 
divisions, Group underlying operating 
profit increased to £1,285m (2019: 
£1,264m), down 1% at constant exchange 
rates. Net financing costs increased 
to £224m (2019: £153m) reflecting the 
impact of the adoption of IFRS 16, which 
resulted in an incremental interest 
charge of £45m in the year, and higher 
average debt levels. As a result, Group 
profit before amortisation of intangibles, 
exceptional items and taxation was 
£1,061m (2019: £1,110m). Excluding the 
impact of IFRS 16, Group profit before 
exceptional items, amortisation of 
intangibles and taxation was £1,091m. 

Statutory profit before tax was £983m 
(2019: £1,059m). This is after amortisation 
of £62m (2019: £51m) and, in the current 
year, an exceptional charge of £16m 
($21m). The exceptional charge relates 
to financing costs associated with the 
redemption of our $500m 5.625% senior 
notes in November 2019.

Taxation
Tax charge for the year
The underlying tax charge for the year 
was £262m (2019: £275m), representing 
an effective rate of 25% (2019: 25%) of 
underlying pre-tax profit of £1,061m (2019: 
£1,110m). The cash tax charge was 9%. 

The exceptional tax credit of £19m (2019: 
£12m) relates to a tax credit in relation 
to the amortisation of intangibles and 
exceptional items.

Tax strategy and governance
The Group believes it has a corporate 
responsibility to act with integrity in  
all tax matters. It is the Group’s policy  
to comply with all relevant tax laws, 
regulations and obligations including 
claiming available tax incentives and 
exemptions in the countries in which it 
operates. The Group’s appetite for tax 
risk is considered to be cautious and 
this policy has remained unchanged  
for a number of years. This approach  
to taxation is reviewed and approved  
by the Board on a periodic basis.

Whilst the Board retains ultimate 
responsibility for the tax affairs of the 
Group, we have a dedicated internal 
tax function which takes day-to-day 
responsibility for the Group’s tax affairs. 
In addition, we seek regular professional 
advice to ensure that we remain 
in compliance with changes in tax 
legislation, disclosure requirements 
and best practice. 

Tax risks are monitored on an ongoing 
basis and tax matters are reported to  
the Audit Committee as part of our 
routine reporting on a quarterly basis. 

The Group is committed in having a 
transparent and constructive working 
relationship with the tax authorities 
including using tax clearances to obtain 
agreement in advance from tax authorities 
prior to undertaking transactions.

Legislative changes
We continue to monitor developments 
in the OECD’s work on Base Erosion 
and Profit Shifting (‘BEPS’) to ensure 
continued compliance in an ever-
changing environment. While we do 
not expect our tax arrangements to be 
materially impacted by any legislative 
changes arising from the BEPS 
recommendations, we continue to 
follow the developments closely.

Following its state aid investigation, 
in April 2019 the European Commission 
announced its decision that the 
Group Financing Exemption in the UK 
controlled foreign company (‘CFC’) 
legislation constitutes state aid in some 
circumstances. In common with the 
UK Government and other UK-based 
international companies, the Group 

01 US REVENUE GROWTH

2019 rental only revenue
Organic (same-stores and greenfields)
Bolt-ons since 1 May 2018
2020 rental only revenue
Ancillary revenue
2020 rental revenue
Sales revenue

2020 total revenue

businesses. We added 85 new stores in 
the US in the year, almost half of which 
were specialty locations.

Rental only revenue growth was 10%, 
driven by increased fleet on rent. This is 
a good performance after the last two 
years, which were impacted favourably by 
significant hurricane activity, whereas the 
2019 hurricane season was much quieter 
and a fourth quarter adversely affected by 
the impact of COVID-19. US total revenue, 
including new and used equipment, 
merchandise and consumable sales, 
increased 10% to $5,490m (2019: $4,989m).

The UK business, which was rebranded 
Sunbelt Rentals UK with effect from 
1 June 2020, generated rental only revenue 
of £349m, down 2% on the prior year (2019: 
£357m), resulting from a 2% reduction  
in fleet on rent. The rate environment  
in the UK market remained competitive 
throughout the year. Total revenue 
decreased 1% to £469m (2019: £475m).

Canada’s rental only revenue increased 
30%, including the benefit of recent 
acquisitions. On an organic basis, rental 
only revenue increased 8%. Total revenue 
was C$421m (2019: C$344m).

In the US, while our growth continues to 
outpace the market, the relatively lower 
rate of growth compared with recent years 
has put some pressure on drop-through, 
both in some of our mature stores and 
from the drag effect of greenfield 
openings and acquired stores. This was 
compounded in the fourth quarter by the 
impact of COVID-19, with a significant 
proportion of the revenue decline falling 
through to EBITDA. As a result, for the 
year, excluding the impact of IFRS 16, 35% 
of revenue growth dropped through to 
EBITDA. This contributed to a reported 
EBITDA margin of 50% (2019: 49%) and a 
1% increase in operating profit to $1,560m 
(2019: $1,545m) at a margin of 28% (2019: 
31%). Excluding the impact of IFRS 16, the 
EBITDA and operating profit margins were 
48% and 28% respectively for the year.

The UK market remains competitive 
and after a period of sustained growth 
for the business, the focus had turned 
to operational efficiency and improving 
returns. The EBITDA margin of 32% 
(2019: 35%) reflects the drag effect of the 
increased fleet disposals, the challenging 

Ashtead Group plc Annual Report & Accounts 2020DIRECTORS’ REPORTFINANCIAL STATEMENTSADDITIONAL INFORMATIONSTRATEGIC REPORT44

FINANCIAL REVIEW CONTINUED

does not agree with the decision and has 
therefore lodged a formal appeal with 
the General Court of the European Union. 
If the decision reached by the European 
Commission is not successfully appealed, 
we have estimated the Group’s 
maximum potential liability to be £36m 
as at 30 April 2020. Based on the current 
status of proceedings, we have concluded 
that no provision is required in relation 
to this matter.

Earnings per share
Underlying earnings per share was 175.0p 
(2019: 174.2p) while basic earnings per 
share decreased to 162.1p (2019: 166.1p). 
Details of these calculations are included 
in Note 9 to the financial statements.

Return on Investment
The Group’s return on investment metrics 
have been impacted by the sudden decline 
in activity levels in the fourth quarter as 
a result of COVID-19. This has led to 
return on investment (excluding goodwill 
and intangible assets) in the US in the 
12 months to 30 April 2020 of 21% (2019: 
24%). In the UK, return on investment 
(excluding goodwill and intangible assets) 
was 5% (2019: 9%). This decline also 
reflects the competitive nature of the 
UK market and the rate environment 
throughout the year. As a result of the 
action taking during the year through 
Project Unify and the strategic plans 
for the business, we expect returns to 
improve post COVID-19. In Canada, return 
on investment (excluding goodwill and 

intangible assets) was 9% (2019: 12%). 
We have made a significant investment in 
Canada including the recent acquisition 
of William F. White and, as we develop the 
potential of the market, we expect returns 
to increase. For the Group as a whole, 
return on investment (including goodwill 
and intangible assets) was 15% (2019: 18%). 
For comparability, return on investment 
excludes the impact of IFRS 16.

Our operating model, and short delivery 
lead times, allow us to flex our capital 
spend quickly and in response to the 
change in the economic environment as 
a result of the impact of COVID-19, we 
reassessed our capital expenditure plans 
for 2020/21. As a result, we expect gross 
capital expenditure to be c. £500m but 
have the ability to flex this subject to 
market conditions. 

BALANCE SHEET
Fixed assets
Capital expenditure in the year totalled 
£1,483m (2019: £1,587m) with £1,274m 
invested in the rental fleet (2019: £1,417m). 
Expenditure on rental equipment was 
86% of total capital expenditure with the 
balance relating to the delivery vehicle 
fleet, property improvements and IT 
equipment. Capital expenditure by 
division is shown in Table 02 below.

In the US, $740m of rental equipment 
capital expenditure was spent on growth 
while $712m was invested in replacement 
of existing fleet. The growth proportion is 
estimated on the basis of the assumption 
that replacement capital expenditure in 
any period is equal to the original cost 
of equipment sold.

The average age of the Group’s serialised 
rental equipment, which constitutes 
the substantial majority of our fleet, at 
30 April 2020 was 36 months (2019: 34 
months) on a net book value basis. The 
US fleet had an average age of 36 months 
(2019: 33 months), the UK fleet had an 
average age of 43 months (2019: 38 months) 
and Canada’s fleet had an average age 
of 33 months (2019: 30 months).

The original cost of the Group’s rental fleet 
and dollar utilisation for the year ended 
30 April 2020 are shown in Table 03 below. 

Dollar utilisation was 51% in the US (2019: 
55%), 46% for the UK (2019: 47%) and 
47% for Canada (2019: 49%). US dollar 
utilisation was impacted favourably last 
year by hurricane activity and adversely 
this year due to slightly lower physical 
fleet utilisation earlier in the year and, 
more recently, by the COVID-19 pandemic. 
The pandemic had a similar impact on 
the UK and Canada.

Trade receivables
Receivable days at 30 April 2020 were 
49 days (2019: 51 days). The bad debt 
charge for the last 12 months ended 
30 April 2020 as a percentage of total 
turnover was 1.2% (2019: 0.6%). This 
increase over the prior year reflects an 
additional charge taken for potentially 
irrecoverable receivables as a result of 
the impact of COVID-19. Trade receivables 
at 30 April 2020 of £776m (2019: £756m) 
are stated net of allowances for bad debts 
and credit notes of £100m (2019: £53m) 
with the increased allowance 
representing 13% (2019: 7%) of gross 
receivables as a result of COVID-19.

02 CAPITAL EXPENDITURE

Sunbelt US in $m
Sunbelt Canada in C$m

Sunbelt US in £m
Sunbelt UK
Sunbelt Canada in £m

Total rental equipment
Delivery vehicles, property improvements and IT equipment

Total additions

03 FLEET AND UTILISATION

Sunbelt US in $m
Sunbelt Canada in C$m

Sunbelt US in £m
Sunbelt UK
Sunbelt Canada in £m

Replacement

711.8
73.5

564.3
56.7
42.0

663.0

Growth

740.1
42.9

586.8
–
24.5

611.3

Rental fleet at original cost

30 April 2019

LTM average

2020
Total

1,451.9
116.4

1,151.1
56.7
66.5
1,274.3

208.7

1,483.0

2019
Total

1,607.4
155.7

1,233.1
94.9
88.8
1,416.8

170.4

1,587.2

LTM rental
revenue

LTM
dollar 
utilisation

9,125
660

6,999
907
376
8,282

9,817
776

7,753
885
459
9,097

5,046
361

3,985
408
213
4,606

51%
47%

51%
46%
47%

30 April 2020
10,102
921

8,010
874
526
9,410

Ashtead Group plc Annual Report & Accounts 202045

Trade and other payables
Group payable days were 55 days in 2020 
(2019: 55 days) with capital expenditure 
related payables totalling £106m (2019: 
£196m). Payment periods for purchases 
other than rental equipment vary 
between seven and 60 days and for rental 
equipment between 30 and 120 days.

Provisions
Provisions of £93m (2019: £88m) relate 
to the provision for insured risk as 
well as acquisition related contingent 
consideration. The Group’s business 
exposes it to the risk of claims for 
personal injury, death or property 
damage resulting from the use of the 
equipment it rents and from injuries 
caused in motor vehicle accidents 
in which its vehicles are involved. 
The Group carries insurance covering 
a wide range of potential claims at 
levels it believes are sufficient to  
cover existing and future claims.

Our US liability insurance programmes 
provide that we can recover our liability 
related to each and every valid claim in 
excess of an agreed excess amount of 
$1.5m in relation to general liability, 
workers’ compensation and motor vehicle 
claims. In the UK our self-insured excess 
per claim is much lower than in the US 
and is typically £50,000 per claim. Our 
liability insurance coverage is limited 
to a maximum of £175m.

Pensions
The Group operates a number of pension 
plans for the benefit of employees, for 
which the overall charge included in the 
financial statements was £20m (2019: 
£16m). Amongst these, the Group has one 
defined benefit pension plan which covers 
less than 70 remaining active employees 
in the UK and which was closed to new 
members in 2001. All our other pension 
plans are defined contribution plans.

The Group’s defined benefit pension plan, 
measured in accordance with the 
accounting standard IAS 19, Employee 
Benefits, was £12m in deficit at 30 April 
2020 (2019: £1m in deficit). The investment 
return on plan assets was £9m lower than 
the expected return and an actuarial loss 
of £5m arose, predominantly arising due 
to a lower discount rate applied. Overall, 
there was a net actuarial loss of £11m 
which was recognised in the statement 
of comprehensive income for the year.

The next triennial review of the plan’s 
funding position by the trustees and the 
actuary is due as at 30 April 2022. The 
April 2019 valuation, which was completed 
during the year, showed a surplus of £1.5m.

Contingent liabilities
The Group is subject to periodic legal 
claims in the ordinary course of its 
business, none of which is expected to 
have a material impact on the Group’s 
financial position.

As discussed earlier, if the findings of the 
European Commission’s investigations 
into the Group Financing Exemption in the 
UK controlled foreign company legislation 
are upheld, we have estimated the Group’s 
potential liability to be £36m. Based on 
the current status of the investigation, 
we have concluded that no provision 
is required in relation to this amount.

CASH FLOW
Cash inflow from operations before 
payment of exceptional costs and the net 
investment in the rental fleet increased 
by 19% to £2,430m. The cash conversion 
ratio for the year was 102% (2019: 97%).

Total payments for capital expenditure 
(rental equipment and other PPE) during 
the year were £1,574m (2019: £1,672m). 
Disposal proceeds received totalled 
£259m (2019: £192m), giving net payments 
for capital expenditure of £1,315m in the 
period (2019: £1,480m). Financing costs 
paid totalled £197m (2019: £143m) while 
tax payments were £113m (2019: £51m). 
Financing costs paid typically differ from 
the charge in the income statement due 
to the timing of interest payments in the 
year and non-cash interest charges.

Accordingly, the Group generated 
£1,520m (2019: £1,399m) of net cash 
before discretionary investments made 
to enlarge the size and hence earning 
capacity of the rental fleet and on 
acquisitions. After growth capital 
expenditure and exceptional costs, 

04 CASH FLOW

EBITDA before exceptional items

Cash inflow from operations before exceptional items and changes in rental equipment
Cash conversion ratio*

Replacement rental capital expenditure
Payments for non-rental capital expenditure
Rental equipment disposal proceeds
Other property, plant and equipment disposal proceeds
Tax (net)
Financing costs
Cash inflow before growth capex and payment of exceptional costs
Growth rental capital expenditure
Exceptional costs
Free cash flow
Business acquisitions
Total cash (absorbed)/generated
Dividends
Purchase of own shares by the Company
Purchase of own shares by the ESOT
Increase in net debt due to cash flow

Year to 30 April

2020
£m
2,375.8

2019
£m

2,106.6

2,430.4
102.3%

2,042.5
97.0%

(650.2)
(208.2)
246.6
12.0
(113.2)
(196.9)
1,520.5
(716.0)
(12.4)
792.1
(453.1)
339.0
(186.7)
(448.6)
(17.6)
(313.9)

(472.9)
(168.7)
181.6
10.2
(51.0)
(142.9)
1,398.8
(1,030.6)
–
368.2
(591.3)
(223.1)
(164.2)
(460.4)
(14.2)
(861.9)

*  Cash inflow from operations before exceptional items and changes in rental equipment as a percentage of EBITDA before exceptional items.

Ashtead Group plc Annual Report & Accounts 2020DIRECTORS’ REPORTFINANCIAL STATEMENTSADDITIONAL INFORMATIONSTRATEGIC REPORT − bolt-on acquisitions; and
 − a progressive dividend with 

consideration to both profitability and 
cash generation that is sustainable 
through the cycle.

Additionally, we consider further returns 
to shareholders. In this regard, we assess 
continuously our medium-term plans 
which take account of investment in 
the business, growth prospects, cash 
generation, net debt and leverage. 
Therefore the amount allocated to 
buybacks is simply driven by that which 
is available after organic growth, bolt-on 
M&A and dividends, whilst allowing us to 
operate within our 1.9 to 2.4 times target 
range for net debt to EBITDA (1.5 to 2.0 
times pre IFRS 16).

The Group paused its share buyback 
programme in March as we took action 
to optimise our cash flow and strengthen 
further our liquidity position due to the 
uncertainty arising from the COVID-19 
pandemic. We will assess when it is 
appropriate to resume this programme 
in the context of all our capital allocation 
priorities and leverage.

46

FINANCIAL REVIEW CONTINUED

there was a free cash inflow of £792m 
(2019: £368m) and, after acquisition 
expenditure of £453m (2019: £591m), a net 
cash inflow of £339m (2019: outflow of 
£223m), before returns to shareholders. 
Excluding the impact of IFRS 16, there 
was a free cash inflow of £725m (2019: 
£368m) and a net cash inflow of £272m 
(2019: £223m), before returns to 
shareholders.

CAPITAL STRUCTURE 
AND ALLOCATION
The Group’s capital structure is kept 
under regular review. Our operations 
are financed by a combination of debt 
and equity. We seek to minimise the 
cost of capital while recognising the 
constraints of the debt and equity 
markets. At 30 April 2020 our average 
cost of capital was approximately 11%.

The Group remains disciplined in its 
approach to allocation of capital with the 
overriding objective being to enhance 
shareholder value. Our capital allocation 
framework remains unchanged and 
prioritises:

 − organic fleet growth;

 − same-stores;

 − greenfields;

05 NET DEBT AND LEVERAGE

4,400

3,900

3,400

2,900

2,400

1,900

1,400

900

400

Oct
06

Apr
07

Apr
08

Apr
09

Apr
10

Apr
11

Apr
12

Apr
13

Apr
14

Apr
15

Apr
16

Apr
17

Apr
18

Apr
19

Apr
20

Net debt (£m)

Leverage (x)

In greater detail, closing net debt at 30 April 2020 comprised:

06 NET DEBT

First priority senior secured bank debt
5.625% senior notes, due 2024 
4.125% senior notes, due 2025
5.250% senior notes, due 2026
4.375% senior notes, due 2027
4.000% senior notes, due 2028
4.250% senior notes, due 2029
Total external borrowings
Lease liabilities 

Cash and cash equivalents 
Total net debt

2020
£m
2,141.9
–
470.8
469.6
470.2
469.9
469.8
4,492.2
1,112.2
5,604.4
(241.4)
5,363.0

2019
£m

2,010.7
379.3
454.7
453.6
454.4
–
–
3,752.7
5.0
3,757.7
(12.8)
3,744.9

Dividends
We have a progressive dividend policy 
such that, with consideration to both 
profitability and cash generation, the 
dividend is at a level that is sustainable 
across the cycle. Our intention has always 
been to increase the dividend as profits 
increase and be able to maintain it when 
profits decline. The Board considered 
carefully this year’s final dividend, given 
the unprecedented circumstances, taking 
into account the Group’s prospects and 
financial position; stakeholder interests 
including team members, customers, 
communities and shareholders; and 
the decision not to access government 
assistance programmes. Taking these 
considerations into account, the Board 
has decided to maintain its progressive 
dividend policy. Accordingly, in a year 
of slightly lower profit but strong cash 
generation and a strong balance sheet, 
the Board is recommending a final 
dividend of 33.5p per share (2019: 33.5p) 
making 40.65p for the year (2019: 40.0p). 
If approved at the forthcoming Annual 
General Meeting, the final dividend will be 
paid on 11 September 2020 to shareholders 
on the register on 14 August 2020.

In determining the level of dividend in 
any year, the Board considers a number 
of factors that influence the proposed 
dividend as detailed above. Ashtead Group 
plc, the parent company of the Group,  
is a non-trading investment holding 
company which derives its distributable 
reserves from dividends paid by 
subsidiary companies which are planned 
on a regular basis to maintain a suitable 
level of distributable reserves at the 
parent company.

Net debt
Chart 05 shows how, measured at 
constant April 2020 exchange rates for 
comparability, our net debt and leverage 
has changed over the cycle. From a 
prior cycle peak in 2008, we reduced 
our debt significantly, paying-off around 
one-third of it as we lowered our capital 
expenditure, taking advantage of our 
young average fleet age, and generated 
significant cash flow. Since 2010, we have 
stepped up our capital expenditure as 
rental markets improved. As a result, net 
debt has increased in absolute terms over 
the period principally due to acquisitions, 
dividends and share buybacks with free 
cash flow being broadly sufficient to fund 
substantially all the increased capital 
expenditure. Since 2013 we have been 
operating within our net debt to EBITDA 
leverage target range of 1.5 to 2 times 
(excluding IFRS 16). Furthermore, our 
overall balance sheet strength continues 
to improve with the second-hand value of 
our fleet exceeding our total debt by £1.5bn.

4.0

3.5

3.0

2.5

2.0

1.5

1.0

Ashtead Group plc Annual Report & Accounts 2020 
47

07 MINIMUM CONTRACTED DEBT COMMITMENTS

Bank and other debt 
4.125% senior notes
5.250% senior notes
4.375% senior notes
4.000% senior notes
4.250% senior notes

Deferred costs of raising finance
Cash at bank and in hand
Net debt

The Group has arranged its financing 
such that, at 30 April 2020, 92% of its debt 
was denominated in US (and Canadian) 
dollars so that there is a natural partial 
offset between its dollar-denominated 
net assets and earnings and its dollar-
denominated debt and interest expense.

Net debt at 30 April 2020 was £5,363m 
with the increase since 30 April 2019 
reflecting the adoption of IFRS 16, the net 
cash outflow set out above and weaker 
sterling (£133m). The Group’s EBITDA 
for the year ended 30 April 2020 was 
£2,376m. Including the impact of IFRS 16, 
the ratio of net debt to EBITDA was 2.3 
times at 30 April 2020. Excluding the 
impact of IFRS 16, the ratio of net debt 
to EBITDA was 1.9 times (2019: 1.8 times) 
on a constant currency and a reported 
basis as at 30 April 2020.

Our debt package is well structured for 
our business across the economic cycle. 
We retain substantial headroom on facilities 
which are committed for the long term, 
with an average of six years remaining 
at 30 April 2020. The weighted average 
interest cost of these facilities (including 
non-cash amortisation of deferred debt 
raising costs) is less than 4%.

Debt facilities 
The Group’s principal debt facilities are 
discussed below.

First priority senior secured 
credit facility
At 30 April 2020, $4.6bn was committed 
by our senior lenders under the asset-
based senior secured revolving credit 
facility (‘ABL facility’), with $4.1bn 
committed until December 2023 and 
$500m committed until April 2021. 
The amount utilised was $2,759m 
(including letters of credit totalling $52m). 
The ABL facility is secured by way of fixed 
and floating charges over substantially 
all of the Group’s property, plant and 
equipment, inventory and trade receivables. 

2021
£m
–
–
–
 –
–
 –
–
–
(241.4)
(241.4)

2022
£m
–
–
–
 –
–
 –
–
–
 –
 –

2023
£m
–
–
–
 –
–
 –
–
–
 –
 –

2024
£m
2,141.9
–
–
 –
–
 –
2,141.9
–
 –
2,141.9

Payments due by year ending 30 April

2025
£m
–
–
–
 –
–
 –
–
–
 –
 –

Thereafter
£m
–
475.7
475.7
475.7
475.7
475.7
2,378.5
(28.2)
 –
2,350.3

Total
£m
2,141.9
475.7
475.7
475.7
475.7
475.7
4,520.4
(28.2)
(241.4)
4,250.8

Pricing for the $4.6bn revolving credit 
facility is based on leverage and average 
availability according to a grid. On $4.1bn 
of the facility, this varies from LIBOR plus 
125bp to LIBOR plus 175bp and at 30 April 
2020, the borrowing rate was LIBOR plus 
150bp. For the other $500m of the facility, 
pricing is LIBOR plus 225bp, with a LIBOR 
floor of 75bp. 

The only financial performance covenant 
under the asset-based senior bank facility 
is a fixed charge ratio (comprising LTM 
EBITDA before exceptional items less 
LTM net capital expenditure paid in 
cash over the sum of scheduled debt 
repayments plus cash interest, cash tax 
payments and dividends paid in the last 
12 months) which must be equal to or 
greater than 1.0 times.

This covenant does not, however, 
apply when availability (the difference 
between the borrowing base and facility 
utilisation) exceeds $460m. At 30 April 
2020 availability under the bank facility, 
including cash on the balance sheet, 
was $2,363m ($1,622m at 30 April 2019), 
with an additional $2,147m of suppressed 
availability meaning that the covenant 
was not measured at 30 April 2020 
and is unlikely to be measured in 
forthcoming quarters.

Senior notes
At 30 April 2020 the Group, through its 
wholly owned subsidiary Ashtead Capital, 
Inc., had five series of senior notes 
outstanding each with a nominal value of 
$600m. The notes are 4.125% notes due 
on 15 August 2025, 5.250% notes due 
on 1 August 2026, 4.375% notes due 
on 15 August 2027, 4.000% notes due 
on 1 May 2028 and 4.250% notes due 
on 1 November 2029. Following the 
redemption of the $500m 5.625% notes 
due in 2024, the second priority fixed 
and floating charges over the Group’s 
property, plant and equipment, inventory 
and trade receivables securing the 

senior notes were released and the senior 
notes are no longer secured by these 
assets. The senior notes continue to be 
guaranteed by Ashtead Group plc and all 
its principal subsidiary undertakings.

Under the terms of the notes the Group 
is, subject to important exceptions, 
restricted in its ability to incur additional 
debt and merge or consolidate with 
another company. Financial performance 
covenants under the senior notes are only 
measured at the time new debt is raised.

Minimum contracted debt 
commitments
Table 07 above summarises the maturity 
of the Group’s borrowings at 30 April 2020 
by year of expiry.

Except for the Group’s lease commitments, 
details of which are provided in Note 17 to 
the financial statements, £41m ($52m) of 
standby letters of credit issued at 30 April 
2020 under the first priority senior debt 
facility relating to the Group’s insurance 
programmes and £2m of performance 
bonds granted by Sunbelt, we have no 
material commitments that we could be 
obligated to pay in the future which are 
not included in the Group’s consolidated 
balance sheet.

CURRENT TRADING AND OUTLOOK
Looking forward, the Board is certain 
these swift actions combined with the 
strength of our cash flow and balance 
sheet will serve the Group well. The 
diversity of our products, services and 
end markets coupled with ongoing 
structural change opportunities put the 
Board in a position of confidence to look 
to the coming year as one of strong 
cash generation and strengthening 
our market position.

Ashtead Group plc Annual Report & Accounts 2020DIRECTORS’ REPORTFINANCIAL STATEMENTSADDITIONAL INFORMATIONSTRATEGIC REPORT48

RESPONSIBLE  
BUSINESS REPORT

At the heart of our business and culture is responsibility, 
to our staff and their families, to our customers, our 
communities and ultimately to our investors. This has 
never been more important than now, as we support 
our colleagues, communities and customers across 
all our territories during the COVID-19 pandemic. 
However, this is just an extreme example of how 
we normally do business every day of the week.

Our operational purpose of delivering 
Availability, Reliability and Ease is backed 
up by taking responsibility in everything 
we do. Being responsible helps deliver the 
trust that makes our business function – 
trust that the equipment we provide will 
arrive on time, trust that it will do what 
we say it will, trust that it will be well 
maintained to make sure it works and 
trust that it is compliant with all health 
and safety requirements. 

We take great pride in always seeking 
to have a positive impact on our local 
communities and the environments in 
which we work. Being active, engaged 
members of the communities where we 
operate is enormously important to our 
staff. Our customers trust us to provide 
better service than our competitors. 
Our employees trust us to help keep them 
safe, reward them well for their efforts 
and look after them in the most difficult 

of circumstances. Investors trust us to 
deliver good returns throughout the 
economic cycle, in good times and bad.

Being responsible means many things 
to many people. However, what is most 
important to us is the health and safety 
of our team members and customers, 
the development of our people, our impact 
in the communities we serve, minimising 
our impact on the environment, ensuring 
that we behave ethically at all times 
and being cognisant of emerging risks 
and opportunities for the business. 
We discuss each of these aspects of our 
business in detail, assessing why each 
matters, how we have performed and 
our objectives. The world is changing 
and the impact of climate change and 
other unprecedented events such as the 
COVID-19 pandemic, require attention 
and action. Ashtead has a good story to 
tell on ESG (environmental, social and 

governance) with rental being positive 
for the environment as it leads to the 
more efficient use of equipment and the 
manufacture of fewer assets. Significant 
carbon emissions and consumption of 
earth’s natural resources take place 
during the manufacture of a piece of 
equipment. At the end of its life, that 
equipment requires disposal. Fewer, 
better designed pieces of equipment 
utilised as part of a sharing economy are 
better for our planet. We have spent time 
this year reviewing our ESG positioning 
and enhancing and formalising our 
strategy. In the coming year we will work 
on the expansion of our ESG reporting, 
recognising the recommendations of the 
Task Force on Climate-Related Financial 
Disclosures (‘TCFD’) and the priorities of 
the UN’s Sustainable Development Goals.

Ashtead Group plc Annual Report & Accounts 2020BEING RESPONSIBLE IS FUNDAMENTAL  
TO OUR BUSINESS AND CULTURE

49

WHAT IS MATERIAL TO US

WHAT WE INCLUDE

Health and safety
Without a good reputation for health and safety our 
business wouldn’t exist.

We report on why health and safety is crucial to  
our success, how we monitor performance, safety 
initiatives and training, health programmes and  
our COVID-19 response.

  Page 50

Our people
Our people are the key ingredient that makes our 
business possible. 

  Page 56

Our communities
Our communities are an extension of our people 
and their families. We strive to always have a 
positive impact.

  Page 60

The environment
As we grow, so also does our impact on the 
environment and we want to limit any negative 
effects as much as possible.

  Page 62

Business ethics
We want to be sure we comply with regulations, 
but most importantly,  
just do the right thing.

  Page 64

We report on how we recruit, train, develop, retain 
and reward the very best people, and ensure a 
diverse, equal opportunities workforce.

We report on how we contribute to our communities 
through job creation, community initiatives 
and investment, and emergency response.

We report on how we use resources efficiently, 
control of hazardous substances, reduction of 
waste, our greener fleet and our GHG emissions. 

We report on maintaining regulatory compliance, 
our anti-corruption and bribery efforts, our modern 
slavery and human trafficking policy, training and 
supply chain sustainability and diversity. 

Looking to the future
We look ahead to evaluate future issues so we 
ensure we can remain a responsible business. 

We report on how we are evaluating the potential 
risks and opportunities of climate change, 
emerging technology and innovation, and potential 
cyber-security issues.

  Page 64

Ashtead Group plc Annual Report & Accounts 2020DIRECTORS’ REPORTFINANCIAL STATEMENTSADDITIONAL INFORMATIONSTRATEGIC REPORT 
 
 
 
50

RESPONSIBLE BUSINESS REPORT CONTINUED

HEALTH AND SAFETY

MONITORING OUR WORK
Monitoring how responsible we are rests 
with the Group’s Board of directors. The 
Board is assisted in this function by the 
Group Risk Committee which is chaired 
by Michael Pratt, our finance director. 
Other members of the Committee are:

 −  in relation to North America, the 

finance director, the head of central 
operations, the Sunbelt North 
American board member to whom the 
risk team reports, the head of safety, 
health and environment and one of the 
operational executive vice presidents;
 −  in relation to the UK, the head of risk 
management, who has responsibility 
for the environmental and health 
and safety team; and 

 − UK and US counsel.

The Group Risk Committee provides the 
Audit Committee, and through them the 
Board, with a comprehensive annual 
report on its activities including new 
legislative requirements, details of 
areas identified in the year as requiring 
improvement, and the status of actions 
being taken to make those improvements. 
It also facilitates the coordination of the 
environmental, health, safety and risk 
management activities in the US, Canada 
and the UK so that best practice and new 
initiatives in one business can be shared 
with, and adopted by, the other.

The Group Risk Committee priorities this 
year included:

 − new people-related initiatives including 
recruitment, training and development;
 − assessment of the Group Risk Register, 

including identification and 
prioritisation of business risks;
 − health and safety, together with 

continuous improvement through 
training and awareness;

 − driver safety, training and compliance;
 − monitoring of compliance with  

General Data Protection Regulation 
requirements;

 − performance standards audits; and 
 − maintaining ISO certifications.

Next financial year we plan to:

 − continue our safety initiatives, focused 
on serious injury and fatality protocols 
and driver programmes; 

 − continue the development of our 

updated business continuity plans;
 − develop a performance management 
process to replace the existing review 
system; and

 − further review climate-related risks 

and opportunities.

HEALTH AND 
SAFETY IS AT 
THE FOREFRONT  
OF EVERYTHING 
WE DO

Why it matters
Health and safety is 
fundamental to our culture 
and it is at the forefront of 
everything we do. That has 
been shown dramatically 
most recently with our 
COVID-19 response. 

A strong reputation for excellent health and 
safety is a significant competitive advantage 
for us. In addition, an ever-changing 
regulatory focus on safety and more 
stringent requirements for all operators 
continues to assist our growth. It is easier 
and cheaper to outsource responsibility for 
equipment safety to us than for customers 
to worry about it themselves. This has been 
an important factor in the shift to rental that 
has underpinned our growth in the US and 
reinforces our position in the UK. Similarly, 
it is a key differentiator in the Canadian 
market as we increase our presence there. 

Ashtead Group plc Annual Report & Accounts 202051

Our extensive health and safety 
programmes monitor, develop and 
maintain safe working practices while 
reminding our employees of the need to 
be safe at all times and look after their 
own health. Our continued improvement 
is accomplished through a combination of 
proactive safety and leadership training, 
enhanced safety programmes and timely 
incident response and investigation. 
We also help our customers ensure the 
safety of their own employees including 
providing safety training as required. 
In addition, we make a considerable 
annual investment in ensuring our rental 
equipment meets or exceeds the latest 
safety standards, as well as providing 
health and safety advice and materials 
along with each rental.

How we monitor performance
We monitor health and safety by the 
number of reported incidents that 
occur during our work. We track and 
analyse all incidents to enable us 
to identify recurrent issues and 
implement preventative improvements. 

The importance of health and safety 
is reflected in the fact that the number 
of reportable accidents is one of our 
group-wide KPIs (see page 34).

We continue to develop and improve 
our incident management system which 
enables us to manage incidents while 
allowing us to investigate, analyse root 
causes and track corrective/preventative 
actions. This year the US had 1,585 
reported incidents relative to an average 
workforce of 13,946 (2019: 1,520 incidents 
relative to an average workforce of 
12,148), Canada had 190 incidents relative 
to an average workforce of 1,219 (2019: 
170 incidents relative to an average 
workforce of 880) and the UK had 225 
incidents relative to an average workforce 
of 3,814 (2019: 261 incidents relative to 
an average workforce of 3,771). For the 
purposes of our internal tracking, the 
term incident does not necessarily mean 
that an employee was hurt or injured. 
Rather it represents an event that we 
want to track and report for monitoring 
and learning purposes under our 
health and safety management policies. 

Our incident management system allows 
us to analyse root causes and track 
corrective and preventative actions.

We continue to focus on timelier 
reporting of every incident or first aid 
event that occurs.

Reportable accidents continue to be 
defined differently in the US, Canada 
and the UK. Under the different definitions 
which generally result in more accidents 
in the US being reportable than in the UK, 
the US had 211 OSHA (Occupational Safety 
and Health Administration) recordable 
accidents (2019: 230 accidents) which, 
relative to total employee hours worked, 
gave a Total Incident Rate of 1.10 
(2019: 1.31). Canada had 25 OSHA 
recordable accidents (2019: 35 accidents) 
which, relative to total employee hours 
worked, gave a Total Incident Rate of 2.15 
(2019: 3.30). In the UK, Sunbelt UK had 15 
RIDDOR (Reporting of Injuries, Diseases 
and Dangerous Occurrences Regulations) 
(2019: 17), reportable incidents which, 
relative to total employee hours worked, 
gave a RIDDOR reportable rate of 0.19 
(2019: 0.22). In order to compare accident 
rates across the Group, the US and 
Canada also applied the RIDDOR 
definition to its accident population which 
gave a figure this year of 115 RIDDOR 
reportable accidents in the US and a 
RIDDOR reportable rate of 0.30 and eight 
RIDDOR reportable accidents in Canada 
and a RIDDOR reportable rate of 0.34. 
We remain committed to continuing to 
reduce these rates as much as possible.

Ashtead Group plc Annual Report & Accounts 2020DIRECTORS’ REPORTFINANCIAL STATEMENTSADDITIONAL INFORMATIONSTRATEGIC REPORT52

RESPONSIBLE BUSINESS REPORT CONTINUED

The Engage for Life programme is built 
on three pillars: culture, community and 
commitment. We are focused on building 
a culture that eliminates serious injuries 
or fatalities (‘SIFs’), aligns our best 
practices, and ensures we all have the 
right skills to complete work safely. This 
will be launched in the UK in 2020/21.

We have core safety processes across all 
our stores. In North America these include:

 − the near miss programme, which 

provides insights into our exposures 
across our businesses;

 − the pre-task planning programme 

(Take 10 Programme), which requires 
everyone to take at least 10 seconds to 
think through the job they are about to 
do using a pre-task planning checklist. 
Examples of tasks/jobs where this is 
applied are loading/unloading, wash 
bay work, checking equipment in, and 
technicians repairing or conducting 
routine maintenance on the equipment;

 − the Safety Committee engagement 

programme, which ensures all stores 
hold safety meetings and engage in 
topics such as near miss reporting, being 
more observant in looking for exposures, 
corrective action closure, etc.; and
 −  Regional Safety Managers present in 
our business, who engage daily with 
team members. Their role includes 
truck inspections, facility assessments, 
training and listening to feedback from 
our people during our Wellness Visits.

NEW TEAMMATE 
ONBOARDING 
PROGRAMME

We want to make it happen for 
our customers through every interaction. 
In order for that to happen, we need an 
engaged team that delivers exceptional 
service and solutions every day.

A new teammate onboarding programme 
was introduced in the US during the year. 
The goal of the Equip for Success 
onboarding programme is to equip new 
teammates with the knowledge and 
skills they need to safely and effectively 
contribute to our purpose. Regardless of 
previous experience, new teammates will 
not be familiar with all the equipment we 
offer nor how our branches operate. 

So, we are leveraging the peer and 
manager teaching that happens at our 
branches and providing tools to make 
sure each new team member knows 
what their role is, how to work, and 
where to go for help when needed. 

During this 180-day job-based 
onboarding programme, we teach new 
employees through guided on-the-job 
experience, online coursework and 
regular discussions with managers. 
Google Chromebooks were also placed 
at each of our branches to facilitate 
a consistent, reliable training experience 
with Sunbelt University for all 
teammates, starting with those being 
onboarded. Managers are also provided 
with guidance and materials to help them 
learn how to successfully onboard 
new teammates.

 − restricting business travel and meetings;
 − strategically limiting visits to our facilities 

from vendors and suppliers; and
 − implementing curb-side pick-up and 

drop-off of equipment where possible.

In the absence of travel and face-to-face 
meetings, we have introduced virtual 
Wellness visits to discuss local matters, 
training and the response to COVID-19.

We recognise that everyone must take 
responsibility for their own safety and 
the safety of others. In North America 
we launched our new Engage for Life 
programme as part of our annual 
Safety Week. This is about putting safety 
at the forefront of everything we do. 

Safety initiatives
The COVID-19 pandemic has tested our 
health and safety reputation like nothing 
before. We immediately put in place 
emergency response procedures and are 
taking precautionary measures to protect 
our team members, customers and 
communities from exposure to the virus. 
These measures have included:

 − implementing equipment and facility 

cleaning guidelines;

 − educating our team members on social 
distancing at all our stores and in the 
field;

 − moving rental contracts to non-touch 

digital signatures;

 − advising our sales teams to support 
our customers by phone, video calls, 
and other digital channels when 
appropriate;

 − pausing classroom-based instructor-
led training in lieu of digital training 
courses;

Ashtead Group plc Annual Report & Accounts 2020We strive to strengthen our industry’s safety 
culture and performance by sharing best 
practices, tools and resources.

53

In addition, the US senior leadership team’s 
weekly safety meetings provide focus 
towards developing solutions that can 
be replicated across the Group. We hold 
annual safety weeks, designed to increase 
awareness of the importance of safety 
across the business. Senior leadership 
and middle management support for 
safety is extremely high across the 
business. Our focus is at a local level 
where the work gets done to ensure we 
move from good to great.

In the US we are also a Safety Week partner. 
We strive to strengthen our industry’s 
safety culture and performance by sharing 
best practices, tools and resources. Safety 
Week is sponsored by members of The 
Construction Industry Safety Initiative and 
the Incident & Injury Free Executive Forum. 
We are focused on the impact our safe 
choices have on our team members, their 
families and the communities in which 
they live and work. We are united in our 
commitment to continuously improve our 
safety culture and send each employee 
home safe each day.

Similar safety processes operate in the UK. 
We run the Work Safe Home Safe campaign 
to ensure staff also take responsibility 
for their own safety and all Sunbelt UK 
managers undertake the five-day IOSH 
(Institution of Occupational Safety and 
Health) Managing safely course. 

The UK also monitors near miss incidents 
in addition to actual incidents and uses this 
information to adapt our processes to 
reduce the risk of such events becoming 
incidents. Where incidents do occur, our 
procedures ensure we learn and improve 
our processes. The UK’s environmental, 
health and safety managers operate on 
a regional basis and visit stores to assist 
with incidents and perform health and 
safety inspections.

EMPLOYEE SPOTLIGHT: 
EMMA CLARKE – FITTER 

Before she joined Sunbelt UK, Emma says she had no previous 
experience in the lifting or construction industry. She had been 
a hairdresser and teacher trainer for over 10 years, but fancied 
a change of career. Emma was originally recruited as a driver but 
her manager and colleagues recognised her interest in repairing 
and maintaining equipment.

She was given the opportunity to become LEEA (Lifting Equipment 
Engineers Association) qualified and by the end of that same 
month, was promoted to become a fully fledged fitter for our FLG 
Services division which specialises in lifting and safety equipment. 

I have been given some fantastic 
development opportunities and have 
completed several training courses,  
as well as obtaining my forklift licence.

“I am now very proud to be FLG’s first-ever female fitter and I am 
responsible for the repair and maintenance of  a huge range of 
specialist equipment,” says Emma. “I have gone from glitz and 
glam when I was a hairdresser, to fixing equipment. It feels 
amazing when you can follow your interests and make it your 
daily job. I love fixing things!”

Ashtead Group plc Annual Report & Accounts 2020DIRECTORS’ REPORTFINANCIAL STATEMENTSADDITIONAL INFORMATIONSTRATEGIC REPORT54

RESPONSIBLE BUSINESS REPORT CONTINUED

In addition to our launch of the ‘Engage 
for Life’ programme, other new safety 
initiatives during the year included:

 −  Prioritising new team members who 

have been on board for fewer than 180 
days, who we refer to as short service 
employees. These are known across 
all industries to be more likely to be 
injured than experienced workers. 
Therefore we are focusing efforts on 
how to identify and connect with them 
effectively day to day, to reduce their 
exposure to any incident.

 −  We introduced another new safety 

process last year called the Weekly 
Safety Lead. Using the Weekly Safety 
Lead card, a selected team member 
walks their location and records his 
or her observations. At the following 
weekly safety meeting they share their 
findings. This ensures that in any 
location, safety is a living, breathing 
evolving process.

 − The UK launched a new safety 
campaign, Take 5 for Safety, 
encouraging staff to take a moment 
to think about their own and others’ 
safety before starting any activity. 

Driver and vehicle safety
Our North American transportation fleet 
continues to operate as one of the safest 
fleets in the equipment rental industry. 
Our commercial vehicle training 
programme is an ongoing initiative across 
the US and Canada, which ensures that 
all our drivers are trained in vehicle safety 
and compliance. We continue to be among 
the leaders of our industry in continuously 
supporting the training and education 
of employees in commercial vehicle 
compliance and safety, including core 
training on hours of service, truck 
inspections, technology enhancements, 
load securement and hazardous materials.

We continue to target ways to reduce our 
motor vehicle incident rate. Our Driver 
Behaviour Management System (‘DBMS’) 
takes data from our onboard telematics 
units and communicates it directly to 
our motor vehicle compliance team with 
results shared to field operations daily. 
This helps us control any on-the-road 
unsafe behaviours and activities. While 
designed to improve driving behaviour, 
we also benefit through cost savings due 
to lower fuel usage, engine and vehicle 
maintenance and accidents.

In addition to the DBMS, drivers 
participate in online risk assessments 
that identify safe and unsafe behaviours 
through interactive driving modules. By 
identifying the risk profiles of our drivers, 
we are able to develop specific adaptive 
learning programmes for them. Through 
the use of electronic driver logs, our 
drivers receive real-time feedback on 
their hours of service and our fleet safety 
compliance team is able to retrieve driver 
data immediately. In addition to the 
electronic hours of service logs, we also 
use an electronic pre-trip inspection 
that is conducted on the driver’s phone. 

Last year we focused particularly on 
ensuring compliance with our driver 
hands-free policy. We prohibit the 
handheld use of mobile phones or devices 
when driving on company business even 
where this is not enshrined in law.

In the UK, our driver training courses are 
aimed at delivery drivers and cover areas 
such as loading and unloading of vehicles, 
working at height, site safety and manual 
handling. All general drivers, including 
delivery drivers and fitters, are required 
to undertake the Driver Induction Course, 
which is delivered in the form of workshops 
and covers transport procedures, 
legislation, hazard perception and 
practical driver assessments.

Health programmes
It is crucial that our workforce is a 
healthy one and we work hard to look 
after our people and help them look after 
themselves. When our staff are on top 
form, they provide the best service to 
our customers. Needless to say we have 
prioritised the health and well-being 
of our staff and their families during the 
COVID-19 pandemic. Virgin Health Miles 
is a programme we use to reward our 
US staff for healthy behaviour, which 
incentivises them to track their health 
and invest in it to reap the programme 
rewards that we are providing. Staff get 
savings on their healthcare costs if they 
do exercise, for example. Some 30% of US 
staff are currently enrolled in the scheme 
and 42% of those are earning health 
miles. Members have earned $268,000 in 
rewards and report that the programme 
makes Sunbelt a better place to work. 

Ashtead Group plc Annual Report & Accounts 202055

Being a 
responsible 
business means 
sharing and 
promoting our 
safety culture with 
our customers 
and suppliers.

Working on safety with our 
customers and suppliers
Being a responsible business means 
sharing and promoting our safety culture 
with our customers and suppliers 
whenever possible. For example, we have 
dedicated aerial work platform, forklift 
and earth moving operator trainers who 
train customers and we offer customised 
training programmes to fill their needs. 
We work with customers’ safety teams 
to develop customised training courses, 
sometimes for a specific jobsite and 
participate in training days for major 
customers, demonstrating safe use 
of equipment and running training 
seminars. This is in addition to the 
routine safety briefings that accompany 
equipment rental. We now offer 
dedicated full-time safety trainers for 
our customers in 50 markets across 
North America.

Our customer training covers a broad 
range of topics including:

Operator training:

 − Aerial work platforms, boom lifts and 

scissor lifts

 − Forklifts, warehouse and telehandler 

rough terrain

 − Earth moving equipment, loaders, 

excavators, backhoes

Train the trainer:

 − Aerial work platforms
 − Forklifts
 − Earth moving equipment
 − Fall protection

Scaffolding:

 − User hazard awareness
 − Competent person
 − Suspended platforms hazard user 

awareness

 − Suspended platforms competent 

person

 − Customised courses available

For Canada, additional classes include:

 − Working at height safely
 − Propane handling
 − Lock out tag out
 − Working safely in confined spaces

Ashtead Group plc Annual Report & Accounts 2020DIRECTORS’ REPORTFINANCIAL STATEMENTSADDITIONAL INFORMATIONSTRATEGIC REPORT56

RESPONSIBLE BUSINESS REPORT CONTINUED

OUR PEOPLE

OUR PEOPLE  
ARE DRIVEN, CONSCIENTIOUS 
AND LOYAL AND WE  WORK 
HARD TO MAINTAIN THAT

Why they matter
A skilled and committed 
workforce is fundamental 
to the Group’s long-term 
success and key to this 
is treating everyone fairly 
and with respect.

Since the impact of COVID-19 became 
apparent we have communicated 
frequently and openly with our team 
members. We have not made any team 
members redundant as a result of 
the impact of COVID-19 and have not 
sought assistance from government 
programmes such as the UK’s 
Coronavirus Job Retention Scheme 
or similar schemes in Canada.

We endeavour to hire the best people, 
train them well and look after them so 
they provide the best possible service 
for our customers. Our aim is to keep 
employee turnover as low as possible 
to enable us to build on the skill base 
we have established. This is core to 
the success of the business and our 
competitive position and therefore staff 
turnover is one of our KPIs (see page 35).

In general, the rental industry suffers 
from high staff turnover, particularly 
within certain job categories such as 
mechanics and delivery truck drivers, 

with turnover being particularly high 
within the first two years of employment. 
We increasingly find our staff targeted by 
competitors which, whilst a compliment, 
means we have to work harder to 
retain them.

In North America, our voluntary staff 
turnover is 14% (total staff turnover is 
19%) with two-thirds of this turnover 
arising from people with less than two 
years’ experience. Although staff turnover 
is slightly higher in the UK, the overall 
picture is similar. Voluntary staff turnover 
is 16% (total staff turnover is 21%) and 
around 11% arises from people with 
less than two years’ experience.

Our employees are driven, conscientious 
and loyal and we work hard to maintain 
that through market-leading training and 
development and superior reward and 
benefits. We have extensive programmes 
in place to ensure high standards of 
recruitment, training and the appraisal, 
review and reward of our employees. 

Ashtead Group plc Annual Report & Accounts 202057

A key area of focus for improvement is 
the onboarding and mentoring of new 
recruits. As can be seen from staff 
turnover levels and safety statistics, 
employees are unlikely to leave us 
and much less likely to suffer an injury 
or accident at work if they have been 
with us for two years or more. In addition, 
we endeavour consistently throughout the 
year to maintain and develop arrangements 
aimed at involving employees in the 
Group’s affairs and hearing their views. 
Regular meetings are held at stores 
to discuss performance and enable 
employees to input into improvements 
as well as providing feedback on their 
own levels of satisfaction.

Increasingly, as we grow, we add to our 
employees through acquisition. When we 
acquire companies, we also acquire their 
knowledgeable and dedicated staff who 
have often built up a successful business. 
To maintain that success, we adopt a 
circumspect approach when it comes 
to integrating new staff into the Group. 
Employees’ contracts and conditions 
are analysed, and if there are differences 
with Group terms, we phase-in any 
convergence over a period of time. We 
want new employees to be engaged with 
the new environment in which they find 
themselves, so we hold a presentation 
day for staff where senior management 
presents an overview of the Group, our 
plans for the acquired business and how 
they fit into our strategy for the future. 
We then demonstrate further our 
commitment to our new employees by 
investing in the business they helped 
build. Furthermore, integrating these 
new employees into our health and safety 
programmes contributes to enhanced 
health and safety within the rental industry.

Recruitment
With our rapid growth, recruiting new 
employees is of the utmost importance. 
Our recruitment efforts are not only 
focused on finding the right employees 
and communicating the benefits of 
working for Sunbelt, but bringing 
awareness and excitement about the 
opportunities we provide. Our focus 
is on improving and standardising our 
recruitment and onboarding processes 
to reduce the level of turnover in the first 
two years. To aid these efforts we have 
a number of programmes/initiatives 
including: 

 − Our Co-Op programme provides an 

entry point for trade school students to 
apply knowledge and skills learned in 
their programmes of study. Over the 
course of six months, participants 
perform specific job tasks while 
demonstrating the potential to join 
the team as a technician-in-training 
or technician upon graduation from 
their trade school.

 − Manager In Training (‘MIT’) – this 
programme identifies top talent 
out of college and the military and 
places them through an accelerated 
training programme. 

In the UK our careers website allows 
prospective employees to apply online 
and enables us to manage the whole 
recruitment process internally, from 
posting of vacancies through interviews 
and offer/unsuccessful letters. Users are 
able to sign-up for job alerts in specific 
regions or divisions and internal reporting 
is both detailed and tailored. We are 
planning to move towards a more 
cost-effective and professional direct 
sourcing model which leverages the 
Sunbelt UK and divisional brands, 
and promotes the opportunities that 
exist across our business.

Military recruitment
In the US we have a long history of being 
a Top-50 military-friendly employer, but 
we are no longer satisfied to be one in a 
pack. By launching a series of high-profile 
campaigns supporting our veterans, 
while still upholding our tradition of 
attending military job fairs, we intend to 
be a true leader in veteran employment. 
From soldiers and sailors to airmen 
and marines, these veterans choose 
us because they believe in the way we 
do business. We leverage the power 
of Sunbelt by using principles like 
teamwork, integrity, loyalty and respect 
to help our customers and our employees 
lead better lives. In 2019 we were named 
one of the nation’s top Military Friendly® 
Employers by VIQTORY, a service-
disabled, veteran-owned small business 
that connects the military community to 
civilian employment, as well as providing 
educational and entrepreneurial 
opportunities. Our military recruitment 
campaigns include acknowledging 
veterans in our current workforce, as 
well as expanding our work with the 
Gary Sinise Foundation and participating 
in media events, such as ‘Military 
Makeover’. With these combined efforts, 
Sunbelt US is determined to be the 
employer of choice for military veterans.

In the UK, we work in partnership with 
British Forces Resettlement Services 
(‘BFRS’) – a social enterprise created to 
help the armed forces community with 
their transition into civilian life. BFRS 
works with service leavers to provide 
them with the skills and opportunities 
they need to successfully resettle after 
leaving the armed forces.

APPRENTICE  
JACOB SKELDON

Jacob works as a mechanical engineering 
apprentice at our PSS HIRE depot in 
Edinburgh. Jacob is known to always be 
the first in the depot every day, with his 
overalls on and ready to start work. He is 
always keen to learn, picks up new skills 
exceptionally quickly and his passion for 
the job is described as second to none. 
Such is his skill as an engineer that other 
engineers with 10, 20 or even 30 years’ 
experience in the trade will often go to 
Jacob to ask him what he thinks is wrong 
with a machine. Jacob is the perfect 
example of the kind of high calibre 
specialist who thrives in our 
apprenticeship programme.

Ashtead Group plc Annual Report & Accounts 2020DIRECTORS’ REPORTFINANCIAL STATEMENTSADDITIONAL INFORMATIONSTRATEGIC REPORT58

RESPONSIBLE BUSINESS REPORT CONTINUED

UK apprenticeship programme
The UK’s apprenticeship programme 
continues to win awards for being one 
of the most successful and highly valued 
schemes in the equipment rental 
industry. We took on 52 trainees last year 
and we plan to recruit a similar number 
of apprentices in the coming year, as 
well as setting up an apprenticeships 
academy. Our apprentice programmes 
take between one and three years to 
complete and usually include outside 
training and a formal NVQ qualification, 
in addition to on-the-job training. We 
have six apprentice streams – plant 
maintenance, customer service, driver, 
electro technical, mechanical engineering 
and civil engineering. We are pleased that 
our efforts to increase diversity mean that 
17% of our apprentices are female, which 
compares very favourably with the 9% 
female apprentices average for the 
construction industry. Our apprentice 
scheme also has an impressive 88% 
completion rate compared to the industry 
rate of c. 65%.

Career development and training
Training and development continues 
throughout the careers of our employees 
and we have many programmes in place 
to ensure they achieve their ambitions, 
reach their potential and remain safe, as 
outlined above. Employees’ welfare and 
job satisfaction are enormously important 
and we invest significant money and time 
in facilitating career development and 
evolving training to reflect the changing 
needs of our workforce.

Sunbelt has a number of career 
development and training initiatives 
including:

 − a technician-in-training programme;
 − a paid technician Co-Op programme 

for trade school students approaching 
graduation;

 − employee surveys;
 − a Learning Management System that 
delivers, tracks and manages all our 
training online;

 − the Jumpstart Sales programme;
 − the Jumpstart Manager In Training 

programme; 

 − an intern programme both in stores 

and at the support office;

 − a leadership curriculum for all store 

managers; and 

 − an Executive Leadership Development 

programme.

Following the success of the Jumpstart 
Sales programme, the Manager in 
Training (‘MIT’) programme was 
created to help drive fulfilment of key 
management roles. MIT candidates 
are recruited from college/university, 
most often through a job or careers fair. 
Once the best candidates are identified, 
they begin the 12-month programme. 
The first six months are comprised of 
a curriculum focused on how to run a 
branch from an operations, sales and 
financial perspective. Trainees use this 
time as on-the-job training where they 
assist the branch manager in all aspects 
of running the business. The end goal is 
for each MIT graduate to be placed as 
a manager or assistant manager at a 
branch; however, skillset and interests 
also allow graduates to be placed in 
other roles such as sales, operations, 
safety or project management.

JUMPSTART SALES 
PROGRAMME

Jumpstart Sales is a 36-week 
programme through which targeted 
sales trainees learn all aspects of the 
business through education, job 
shadowing, mentoring, and 1-1 coaching 
by team members at any store. 90 
Jumpstart Sales trainees graduated 
during the year. To date, 98% of all 
graduates have stayed with the 
business. The programme covers all 
aspects of the business starting with 
yard operations through front-line 
customer selling. We have also been

able to follow the progress of graduates 
from earlier cohorts. In three key 
metrics (rate achievement, jobsite 
revenue, and fleet on rent), Jumpstart 
graduates either out-performed or were 
in close proximity to their peers of the 
same tenure. We also kicked off a 
Jumpstart Manager in Training cohort in 
October 2019. 13 trainees from across 
the enterprise are currently working 
through a 12-month development 
programme. The phases are Get 
to Know the Rental Industry, Get to Know 
the Team, Get to Know the Business, 
Learn to Lead a High Performing Team, 
and Put it All Together (Final Project).

Last year, in the UK we held over 8,500 
employee training days through a wide 
range of courses. In order to identify 
training needs when recruiting, we 
have developed a series of competence 
forms and adopted the OSAT (On Site 
Assessment and Training) programme. 
Each employee has their skills mapped 
against the qualification framework 
through assessment and any skill-gaps 
are filled through training. Through this 
process we can be sure of developing the 
skills and qualifying the experience of our 
workforce. To evaluate the effectiveness 
of our training, we issue all delegates with 
feedback forms and these are evaluated 
and actioned as required.

In the early part of the year the UK 
conducted its first all employee survey 
‘Your Voice – make a difference’. The 
principal issues raised related to the 
vision for the business, communication 
and collaboration, career progression 
and reward and a concern that the survey 
results would not be acted upon. The 
results of the survey were an important 
element of regional meetings held during 
the initial stages of Project Unify and 
helped shape the strategic vision for the 
UK business launched at the Manchester 
conference in March.

As well as classroom based training, all 
employees in the UK have access to an 
online learning zone, Academy, facilitating 
mandatory training as well as offering 
a range of optional courses.

The UK’s undergraduate placement 
programme offers university students 
the opportunity to spend a year in our 
business under the mentorship of one of 
our directors. Students gain an excellent 
insight into managing a business area at 
a strategic level and work on a project 
supporting a real business need, with a 
direct link to our products and customers.

Reward and benefits
We believe in treating our staff well and 
rewarding them for the effort they put 
in on our behalf. We use a combination 
of competitive fixed pay and attractive 
incentive programmes to reward and 
motivate staff and these drive our profits 
and return on investment. All eligible 
Sunbelt UK employees are paid the Living 
Wage (as recommended by The Living 
Wage Foundation) and Sunbelt UK is an 
accredited Living Wage Employer. In 
North America we adopted a Leading 
Wage to ensure all employees are paid 
an hourly rate in excess of the state and 
federal recommended rates. The Leading 
Wage programme was adopted initially in 
the US and rolled out to Canada last year.

98% of all graduates have 
stayed with the business.

Ashtead Group plc Annual Report & Accounts 2020CASE STUDY
MILITARY 
RECRUITMENT

The staff at the Jacksonville, 
N.C., location includes six 
Marine Corps and Army 
veterans who have a combined 
military service of nearly 100 
years. (L-R) Andrew Raynor, 
Billy Hurley, Ferlin McClanahan, 
Steven McNeill, Michael Cuntapay 
and Michael Plummer.

59

We provide a comprehensive package 
of benefits ensuring they represent 
affordable and smart choices for 
employees. Each benefit offering has 
been designed to work with another, 
providing a financial safety net that serves 
those employees in need, as well as 
providing us all with a proper sense of 
security. In the US we offer robust and 
comprehensive medical coverage and, 
despite the growing costs of healthcare, 
member contribution rates were not 
increased. By continuing to promote 
wellness, we intend to maintain a  
fair and balanced health plan that is 
considered one of the best in our industry. 
The Sunbelt Rentals, Inc., 401(k) 
Retirement Savings Plan leads the 
way in employee participation, with an 
astounding 96% enrolment rate. Similarly, 
in the UK, 98% of employees participate 
in the Group’s pension arrangements. 
Our employees are excited to be here, 
and we want to help them prepare for 
their future, whatever it holds.

Our sales force is incentivised through 
our commission plans which are based 
on sales, both volume and price achieved, 
and a broad measure of return on 
investment determined by reference 
to equipment type and discount level. 
We flex our incentive plans to reflect the 
stage of the cycle in which we operate, 
which we believe is an important element 
in retaining the confidence of our 
workforce through the economic cycle.

In addition to their core benefits, 
including pension and life assurance 
arrangements, we have an employee 
assistance helpline which offers free 
confidential support and advice to those 
in need. We also have other benefits such 
as Virgin Health Miles to promote good 
health amongst our employees. In the 
UK we have introduced a flexible holiday 
arrangement enabling employees to 
purchase additional holiday entitlement or 
sell unused or unwanted holiday back to 
the Company, giving them the opportunity 
to exchange some of their holiday 
entitlement for additional pay and allow 
the employee more flexibility and choice 
in how they use their contractual benefits.

Diversity and equal opportunities
Providing equal opportunities for all 
our staff and employment diversity are 
priorities for Ashtead. Our recruitment 
comes predominantly from the areas 
immediately around our facilities thereby 
providing opportunities for local people 
and a positive impact on their community. 
We make every reasonable effort to 
give disabled applicants and existing 
employees who become disabled, 
opportunities for work, training and 
career development in keeping with 
their aptitudes and abilities. We do not 
discriminate against any individual on the 
basis of a protected status, such as sex, 
colour, race, religion, native origin or age.

In the US we are required by law to 
monitor ethnicity in our workforce every 
year and we maintain a diverse workforce. 
We also gather ethnicity data as part of 
the recruitment process in the UK and, 
through an Equality and Inclusion Survey, 
monitor our diversity. Increasingly, many 
local authority and public sector tenders 
request this kind of information. We are 
committed to providing opportunities for 
people from all ethnic groups and in both 
geographies we have good representation 
from ethnic minorities across the 
organisation. Sunbelt UK continued a 
company-wide focus on equality, diversity 
and inclusion, in order to make sure its 
workforce represents society as best 
as it can and is representative of the 
communities in which it works.

We aim to attract a broad and diverse 
mix of candidates and employees to our 
businesses at all levels. Nevertheless, 
our workforce reflects the nature of our 
business, the industry we operate in, 
and the markets we serve. A significant 
proportion of our workforce is mechanics, 
drivers and, in the UK, traffic management 
operatives, and these roles are 
predominantly undertaken by men. 
However, we also have areas of our 
business which attract more women, 
such as professional functions, sales 
and customer service. As a result our 
industry has traditionally had many more 
men than women; however, we do have 
women at all levels within the business 
including on the Board, within the 
senior management teams and as 
store managers, sales executives 
and apprentices. While we prioritise 
recruiting the best people for every role, 
we are working to make it easier for 
more women to join and progress 
within the organisation.

WORKFORCE BY GENDER

Number of employees
Board directors
Senior  
management
All staff

Male
5

Female Female %
38%

3

31
17,347

4
1,943

11%
10%

Ashtead pays men and women the 
same for the same role with the actual 
remuneration being based on their skills, 
experience and performance. As a result 
of our mix of employees and the roles 
they undertake, the average pay of men 
and women differs across the business. 
Summarised below is the amount by 
which average pay for men exceeds that 
for women:

Sunbelt US
Sunbelt UK
Sunbelt Canada

Pay gap
5%
4%
11%

Ashtead Group plc Annual Report & Accounts 2020DIRECTORS’ REPORTFINANCIAL STATEMENTSADDITIONAL INFORMATIONSTRATEGIC REPORT60

RESPONSIBLE BUSINESS REPORT CONTINUED

OUR COMMUNITIES

COMMUNITIES 
ARE CRUCIAL  
TO OUR WORK

Why they matter
Playing a big role in our local communities is 
crucial to our work in all our markets. As we 
expand our market share, particularly in the 
US and Canada, we have ever more impact and 
influence, enhancing the communities in which 
we operate, through employment, opportunity 
and community involvement. Our responsibility 
to those communities increases as we grow. 

We have a big social impact on 
the communities where we work 
through the provision of sustainable 
local jobs. It is crucial to us that we 
recruit locally when we can. We also 
have a huge impact on both our own 
communities and those further afield 
through our disaster relief work with 
communities in distress from a wide 
range of factors. This has never been 
more important than during the 
COVID-19 pandemic and you can 
read more about our response on 
page 16.

Our staff feel great pride in providing 
a service for their community so 
everyone benefits. Our business is 
about helping people and getting 
things done. It is about finding 
solutions, especially when there has 
been an emergency or a disaster 
like a major flood or a hurricane. 
Contributing to the communities 
where we operate is an important 
differentiating factor for Ashtead 
staff, as well as being attractive 
to new recruits.

Community initiatives
In the locations where we work, we have 
multiple community-based programmes 
which often tie in well with what we do 
and how we do it. Raising our profile in 
the community in this way is completely 
consistent with our desire to do more 
in terms of the quality of life of our staff 
and their families.

Our stores regularly support and 
participate in local charity events and 
community service. For example, we 
provide support to many community 
sporting events. We also continue to work 
closely with our designated charitable 
partners, the American Red Cross and 
its affiliates such as the Second Harvest 
Food Bank for which we have a food drive 
every November in the US. We allow 
employees to make payroll deductions 
to contribute to the American Red Cross 
or the Sunbelt Employee Relief Fund.

In the UK, The Prince’s Trust is our 
primary charity partner. The Prince’s 
Trust supports 11-30 year olds who are 
unemployed, struggling at school and at 
risk of exclusion, in or leaving care, facing 
issues such as homelessness or mental 
health problems, or who have been in 
trouble with the law. In addition, we have 
also committed to working with Teach 
First which recruits and trains teachers, 
placing them in schools in low-income 
communities. Not only are we providing 
valuable funding to Teach First, the 
charity’s teachers and pupils in partner 
schools also have the chance to work with 
Sunbelt UK volunteers across our business.

Ashtead Group plc Annual Report & Accounts 2020AMERICAN RED CROSS

Sunbelt and the American Red 
Cross share a passion for assisting 
with relief efforts in times of need. 
On top of financial donations to  
the Red Cross, we send equipment 
and support to disaster-affected 
areas throughout the US to aid 
in relief efforts. 

CASE STUDY
100-MILE CHALLENGE 

Darryl Harwood of our UK Power 
Solutions business completed a 
100-mile bike ride to raise funds for 
the Terrence Higgins Trust. Darryl 
completed the Prudential Ride 
London–Surrey 100-mile challenge 
which was introduced by the Mayor 
of London to encourage more people 
to cycle more safely. Celebrating 
the legacy for cycling created by the 
London 2012 Olympic and Paralympic 
Games, the race started at 5.45am in 
Queen Elizabeth Olympic Park, then 
followed a 100-mile route on closed 
roads through the capital and into 
Surrey’s countryside.

61

GARY SINISE FOUNDATION

We have entered the fifth year of our partnership with the Gary Sinise 
Foundation (‘the Foundation’), which honours military veterans and 
their families through the implementation of unique programmes 
designed to entertain, educate, inspire, strengthen and build 
communities. Sunbelt’s commitment to community and veteran 
support led to our connection with the Foundation and its R.I.S.E. 
(Restoring Independence, Supporting Empowerment) service, 
which builds 100% mortgage-free specially adapted custom smart 
homes for severely wounded heroes and their families so they may 
gain more independence in their daily lives. Through this partnership, 
Sunbelt supplies tools and equipment to the contractors on each of 
the home builds at no charge, donates a portion of rental proceeds 
from uniquely branded Gary Sinise Foundation equipment, and also 
implements various localised fundraising efforts. 

In 2020, Sunbelt expanded its partnership focus to also provide 
assistance to the Foundation’s Snowball Express and First 
Responders Outreach programmes. Through these efforts, the 
Foundation serves the children of fallen military heroes and aids 
critical funding for emergency relief, training and essential equipment 
of America’s firefighters, police departments and EMTs, respectively. 
In 2019 we contributed more than $1m to the Foundation. We aim 
to bring heightened awareness to the Foundation’s work through 
continued fundraising and outreach initiatives to help positively 
impact the lives of veterans, defenders, and their families.

In 2019 we contributed more  
than $1m to the Foundation. 

Ashtead Group plc Annual Report & Accounts 2020DIRECTORS’ REPORTFINANCIAL STATEMENTSADDITIONAL INFORMATIONSTRATEGIC REPORT62

RESPONSIBLE BUSINESS REPORT CONTINUED

THE ENVIRONMENT

WE AIM TO LIMIT 
OUR IMPACT ON 
THE ENVIRONMENT

BUILDING A  
MORE ENERGY  
EFFICIENT FLEET 

With an investment totalling £350,000, 
we purchased a new fleet of 10 JCB 
19C-1E mini excavators in the UK which 
counts as JCB’s largest order to date 
of the new electric machines. The 
1.5-tonne machine uses leading-edge 
automotive battery technology, 
delivering all of the performance of a 
conventional excavator with a significant 
reduction in noise and zero exhaust 
emissions. Designed to meet a growing 
need for low carbon construction 
equipment, the new fleet will allow 
contractors to work inside buildings, in 
emission and noise-sensitive inner city 
areas and in tunnels or underground, 
without having to install expensive 
exhaust extraction equipment. The 
machine works indoors as easily as it 
does outdoors and produces the same 
output as its diesel counterpart.

Why it matters
We work to ensure any impact we have on 
the environment is a positive one. We are 
committed to providing the very latest 
and low and even zero carbon equipment 
available. For example, in the UK, we 
recently invested in the industry’s first 
fully electric excavator. Focusing on 
environmental impact helps assist our 
customers who are increasingly seeking 
ways to reduce their carbon footprint 
and enables us to reduce our impact and 
costs. It also helps our staff feel good 
about where they work and helps to build 
good relationships with the communities 
around our stores.

Our commitment to improving energy 
performance is intended to reduce our 
impact on the environment and should 
also deliver significant long-term cost 
savings. We can do this through managing 
our own performance and enabling that 
of our customers.

We monitor our environmental 
performance by looking at the 
management of:

 − fuel usage;
 − electric and gas usage;
 − waste in all its forms;
 − recycling of equipment;
 − telematics on the fleet where possible; 

and

 − driver training to ensure environmental 

efficiency. 

We provide more environmentally friendly 
equipment when possible such as:

 − electric equipment;
 − eco accommodation units;
 − eco lighting;
 − battery products; and
 − hybrid generators.

We also seek to lead through innovation 
and industry events such as our Hydrogen 
Energy Summit held last autumn. 

Initiatives
We continue to make fleet efficiency 
gains in the UK. The Fleet Operator 
Recognition Scheme (‘FORS’) is an 
accreditation scheme that aims to 
improve vehicle fleet activity throughout 
the UK. The over-arching scheme 
encompasses all aspects of safety,  
fuel efficiency, economical operation  
and vehicle emissions. All Sunbelt UK 
locations, except for recently acquired 
ones, are FORS accredited with 
165 locations accredited to Gold level. 
All locations are accredited, with new 
locations having to become accredited, 
to ensure we meet all legislative 
requirements, as well as helping to 
minimise our environmental impact 
and operate efficiently.

We seek to minimise our environmental 
impact in everything we do. One way 
of measuring how well we are doing 
is through our carbon footprint and 
the monitoring of waste and other 
environmental KPIs. Two elements of 
our business which have a significant 
impact on the environment are our rental 
fleet and delivery fleet. Our significant 
investment in the rental fleet in recent 
years has resulted in one of the largest 
Tier IV engine fleets in the US with older, 
pre-Tier IV fleet being disposed, while 
our cooling equipment uses environment 
and ozone-friendly refrigerants.

We also help our customers work in 
more environmentally friendly ways. 
Our containment berms enable chemical 
spills to be collected and stored safely 
until they can be transported away. We 
provide solar-powered light towers which 
provide light for up to 60 hours before 
they need a charge, to allow work to 
continue after dark without carbon 
emissions. Our ground protection helps 
minimise the environmental impact of 
foot and vehicle traffic, creating a buffer 
that, being washable, unlike wooden 
mats which can absorb mould and 
contaminants, is also safely transferable.

Ashtead Group plc Annual Report & Accounts 202063

CASE STUDY
LEADING THE DEBATE 
– UK HYDROGEN 
ENERGY SUMMIT 

In autumn 2019 we invited industry 
experts, suppliers and partners to a 
Hydrogen Energy Summit to tackle the 
growing demand for renewable fuel 
sources. The workshop took place in 
partnership with Intelligent Energy at 
Loughborough University and aimed 
to focus on how hydrogen can be 
developed as a sustainable fuel 
replacement for diesel. Hydrogen fuel 
cell powered products are increasingly 
gaining traction as a viable alternative 
to diesel generators, particularly in the 
UK construction industry, as they are 
zero emission, operate quietly and offer 
scalable power. The workshop brought 
together representatives from some 
of the industry’s key operators, with 
the aim of working together to find 
solutions to bring products and 
services to market. The event 
combined a series of presentations, 
product demonstrations and 
discussions as well as a tour of 
Intelligent Energy’s facilities which 
showcased its commercially available 
fuel cell product range.

CASE STUDY
ECO-FRIENDLY 
ACCOMMODATION 
UNITS

Our UK accommodation business 
has expanded its range of eco-
friendly welfare units with a £2m 
investment with Boss Cabins. 
Forming part of our ongoing 
commitment to deliver a greener 
fleet, the new eco-units range from 
12ft to 16ft. The cabins are 100% 
corrosion resistant and are 
constructed from high-grade 
stainless steel. With a minimum 
lifespan of 25 years, 90% of the 
materials used can be recycled at 
the end of the unit’s life. They also 
offer a 16% increase in occupancy, 
as they can accommodate seven 
people instead of the industry 
standard of six. Fitted with a unique 
and clever eco-electric system that 
prioritises energy output, the cabins 
incorporate a smart system that 
only uses energy when it is needed, 
therefore reducing daily running 
costs. They also offer users a 33% 
average reduction in generator usage.

Greenhouse gas emissions
As we are a growing business with 
aggressive expansion plans, our absolute 
greenhouse gas (‘GHG’) emissions will 
necessarily increase. However, we 
continue to evaluate how best we can limit 
that increase and mitigate the impact.

Our Scope 1 (fuel combustion and 
operation of facilities) and 2 (purchased 
electricity) GHG emissions are reported 
below, together with details of the energy 
consumption used to calculate those 
emissions. We have opted not to report 
Scope 3 emissions due to the difficulty 
in gathering accurate and reliable 
information. The majority of these arise 
through our customers’ use of our 
equipment on their sites and projects.

In order to calculate the GHG emissions 
and total energy consumption in mWh, 
we have used the GHG Protocol Corporate 
Accounting and Reporting Standard 
(revised edition), together with emission 
factors from the UK Government’s 
GHG Conversion Factors for Company 
Reporting 2019, as well as the US 
Environmental Protection Agency.

In the UK, we collect data from all Scope 
1 and 2 vendors and hence, there is no 
estimation involved. In the US and 
Canada, due to the size of our operation, 
we collect data from the significant 
vendors and then use this to estimate 
emissions attributable to the balance. 
At April 2020, approximately 8% of the 
Sunbelt North American emissions 
balance was estimated.

We are also required to give an intensity 
ratio as appropriate for our business. 
Our level of GHG emissions vary with our 
activity levels and we have concluded 
that the most appropriate intensity ratio 
for Ashtead is headcount intensity. Our 
intensity metric is therefore an indication 
of emissions per employee (tCO2e/FTE).

Emissions intensity ratio – 
emissions per employee 
(tCO2e/FTE)

2020

2019

17.5

18.1

Driving over 250 million miles a year 
delivering and servicing equipment and 
serving customers means that any steps 
we take to reduce the environmental 
impact of our vehicle fleet is important. 
These steps include the use of:

 − telematics to monitor vehicle idling 

and driving efficiency;

 − speed limiting devices on all 3-axle 
vehicles in the US, resulting in fuel 
savings and increased safety;

 − technology to optimise delivery routes;
 − tyre pressure monitors to optimise  

fuel efficiency;

 − fuel efficient tyres and tyre inflation 
systems to reduce rolling resistance 
in the US; and

 − improved design to increase fuel 
efficiency of the delivery and 
service fleet.

We continue to invest in ‘greener’ 
equipment whenever we can and where 
it makes economic sense, sometimes 
also driven by customer demand. In 
addition to Tier 4 engine requirements, 
where we can we purchase other more 
environmentally efficient equipment for 
a wide range of different applications. 
Customers can also opt to use less toxic 
biodegradable hydraulic oil for use in 
equipment operated in sensitive areas, 
for example. We also have industry-
leading availability of natural gas 
generators and hybrid light towers.

Environmental assessments and impact 
management are an important aspect 
of our business every day. We make 
extensive use of environmental 
information databases to ensure we 
comply with any requirements and have 
the appropriate permits to conduct 
business. When we open new locations 
or acquire businesses we undertake 
thorough environmental assessments 
to ensure they meet our environmental 
standards and do not pose an 
unacceptable risk to the business.

An important part of minimising our 
environmental impact is continuing 
education. We provide environmental 
education reminders to field and service 
personnel on a regular basis in the US 
through TechConnect, a newsletter 
delivered to their homes.

GREENHOUSE GAS EMISSIONS

Scope 1
Scope 2
Total

2020

Total
296,128
36,399
332,527

UK
31,646
2,856
34,502

2019

Total
265,319
38,415
303,734

UK
32,357
3,082
35,439

tCO2e/year*
tCO2e/year*
tCO2e/year*

Energy consumption  
used to calculate emissions mWh

* 

tCO2e/year defined as tonnes of CO2 equivalent per year.

143,055 1,303,858

143,708 1,176,238

Ashtead Group plc Annual Report & Accounts 2020DIRECTORS’ REPORTFINANCIAL STATEMENTSADDITIONAL INFORMATIONSTRATEGIC REPORTEmerging technology and innovation
We are already at the forefront of 
technological innovation in the rental 
industry and intend to maintain that 
position. Our online CommandCenter, 
also available as an app, allows 
customers to organise and track 
equipment rented, at any time of the day 
or night. Our online monitoring and 
reporting mechanisms drive efficiency 
for both ourselves and our customers. 
Having the right technology and applying 
it quickly to evolving markets and 
scenarios is a big competitive advantage 
for us. For example, we have been able 
to immediately put in place automated 
curb-side pickup of some of our 
equipment to facilitate social distancing 
during the COVID-19 pandemic.

Cyber security
As the world continues to move online, 
even more so because of COVID-19, 
at least in the short to medium term, 
awareness, monitoring and adaptability 
to cyber-security issues is ever more 
crucial for us. We are prioritising the 
monitoring of any potential cybersecurity 
vulnerabilities and working to ensure 
business continuity under all potential 
scenarios. For more on cyber security 
risk see page 37.

64

RESPONSIBLE BUSINESS REPORT CONTINUED

BUSINESS ETHICS
Our commitment to the highest ethical 
standards means that the Group Risk 
Committee works to ensure these 
continue to be communicated and upheld 
throughout the business. We believe in 
the rights of individuals and take our 
responsibilities seriously to all our 
employees and those who may be affected 
by our activities. During the year we 
updated the Group’s modern slavery and 
human trafficking policy, business ethics 
and conduct policy and ethical sourcing 
policy. These policies form part of our 
way of doing business and are embedded 
in our operations. They are also 
communicated directly to employees 
through dedicated communication and 
training programmes. While we do not 
manage human rights matters separately, 
we continue to assess potential risks 
and do not believe they raise particular 
issues for the business.

Ethics training
Senior employees across the Group 
receive regular business ethics training 
to ensure they are aware of their 
obligations and responsibilities with 
regard to competing fairly, the UK Bribery 
Act and, in the US, the Foreign Corrupt 
Practices Act. This takes place every two 
years in North America with 2020/21 
being the next year of training, while 
in the UK, it is undertaken annually. 
Anti-corruption and bribery policies are 
maintained and reviewed on a regular 
basis with relevant guidance incorporated 
into our employee handbooks and 
available on our intranet pages. 

Whistle-blowing
Our whistle-blowing arrangements 
allow employees, in confidence, to raise 
concerns about any alleged improprieties 
they may encounter. This arrangement is 
now outsourced to a third-party provider 
in both North America and the UK 
allowing both phone and web intake. 

Supply chain
As part of our ongoing business ethics 
work, we are reviewing the sustainability 
and diversity of our supply chain and will 
continue to prioritise this where possible. 
Enquiries of suppliers are made when 
we enter into supplier relationships and 
refreshed on an ad hoc basis depending 
upon the level of business we undertake 
with any supplier.

LOOKING TO THE FUTURE
The COVID-19 pandemic has brought it 
home to the world like never before just 
how important it is to be aware of what 
may happen in the future when both 
planning for the future and ensuring that 
we remain a responsible business. We 
have always planned for the future due to 
the cyclical nature of the business as we 
discuss elsewhere in this report. We are 
no different from any other business with 
topics such as climate change, emerging 
technology and innovations and the threat 
of cyber-attack affecting our business.

Climate change
Like any other business, climate change 
has the potential to impact ours greatly. 
For example, adverse weather events or 
natural disasters could negatively impact 
economies and disrupt our business 
day-to-day. However, unlike many other 
companies, climate change is as much an 
opportunity for Ashtead as a risk. This is 
predominantly because of two issues. 
Firstly, as regulations change requiring 
greater use of lower carbon technologies 
and also as companies voluntarily choose 
to use more environmentally friendly 
equipment, it is still much more efficient 
for them to rent that equipment from 
us rather than buying it themselves. 
So climate change will continue to drive 
the trend to rental that we talk about 
often in this report.

Secondly the more extreme weather 
events associated with climate change 
lead to the kind of damage and clean-up 
operations in which we are highly 
experienced. Our disaster response 
capability is one of the specialty areas in 
which we truly excel and are well known. 
While not linked directly to climate 
change, our disaster relief capabilities 
were immediately called upon to assist 
with management of the COVID-19 
pandemic in the US, Canada and the UK, 
even under lockdown across all territories.

In accordance with the recommendations 
from the Task Force For Climate-related 
Financial Disclosures (‘TCFD’), we will be 
examining in more detail the specific risks 
and opportunities to the business posed 
by climate change and expect to report 
on this in more detail in the future.

Ashtead Group plc Annual Report & Accounts 2020 
NON-FINANCIAL 
INFORMATION STATEMENT 

65

ANTI-CORRUPTION AND 
ANTI-BRIBERY
Anti-corruption and bribery policies are 
maintained and reviewed on a regular 
basis with relevant guidance included 
in employee handbooks and available 
on our employee intranet. 

Further details of our policies, including 
details on training required to be 
undertaken by our employees, is provided 
on page 64.

Related principal risks: corruption 
and bribery have not been identified 
as principal risks.

OTHER MATTERS
In addition, information required in 
relation to the Group’s business model, 
principal risks, including those which 
relate to the matters above, and key 
performance indicators are provided 
on pages 24 to 27 and 34 to 39 of the 
annual report.

The non-financial reporting regulations 
in section 414CA and 414CB of the 
Companies Act 2006 require the 
disclosure of specific information relating 
to environmental matters, the Company’s 
employees, social matters, respect for 
human rights and anti-corruption and 
anti-bribery matters, a summary of 
which is set out below. 

ENVIRONMENTAL MATTERS
We seek to minimise the environmental 
impact of everything we do. In addition, 
our commitment to improving energy 
performance is intended to reduce our 
impact on the environment and could 
deliver significant cost savings over time.

Further details of our policies, including 
disclosure of carbon emissions and energy 
usage data, is provided on pages 62 
and 63. 

Related principal risks: see 
‘environmental’ risk on page 38.

EMPLOYEES
Our employee policies are designed to 
ensure that we hire the best people, train 
them well and look after them so that they 
provide the best possible service for our 
customers and suppliers. Furthermore, 
health and safety policies are core to 
our operations as we need to provide 
equipment which is safe to use and 
minimises any risk to our people. 

Specific policies provide equal 
opportunities to all of our staff and ensure 
that we maintain an inclusive culture. 
Employee policies are available to all 
employees through the employee 
handbooks and on our employee intranet. 

Further details of our policies, including 
details on our safety programmes, 
training and recruitment activities, 
is provided on pages 50 to 59. 

Related principal risks: see ‘people’ risk 
on page 38.

SOCIAL MATTERS
Playing a big role in our local 
communities is of crucial importance to 
our business. As we expand our market 
share, particularly in the US and Canada, 
we have ever more impact and influence 
over the communities where we hire 
staff and make an economic contribution. 
Our responsibility to those communities 
increases likewise. The Group has 
policies to support employee volunteering 
for programmes which positively impact 
our communities.

Further details of our contribution to 
society is provided on pages 60 and 61. 

Related principal risks: social matters 
are not considered a principal risk for 
the Group.

HUMAN RIGHTS
At Ashtead we believe in the rights of 
individuals and take our responsibilities 
seriously to all our employees and those 
who may be affected by our activities. 
We have policies addressing modern 
slavery and human trafficking, business 
ethics and conduct, ethical sourcing and 
whistle-blowing procedures, all of which 
protect our employees as they go about 
their work. These policies form part 
of our way of doing business and are 
embedded in our operations. Thus, 
while we do not manage human rights 
matters separately, we continue to assess 
potential risks and do not believe they 
raise particular issues for the business.

Further details of our policies are 
provided on page 64. Our business ethics 
and conduct policy, modern slavery  
and human trafficking policy and  
modern slavery and human trafficking 
statement are available on our website. 

Related principal risks: breaches of 
human rights have not been identified 
as a principal risk for the Group.

Ashtead Group plc Annual Report & Accounts 2020DIRECTORS’ REPORTFINANCIAL STATEMENTSADDITIONAL INFORMATIONSTRATEGIC REPORT66

STATEMENT BY THE DIRECTORS IN 
PERFORMANCE OF THEIR STATUTORY 
DUTY IN ACCORDANCE WITH S172(1) 
OF THE COMPANIES ACT 2006

The Board of directors of Ashtead Group 
plc considers that it has, both individually 
and collectively, acted in good faith in a 
way which would most likely promote the 
success of the Company for the benefit of 
the members as a whole, and in doing so 
have had regard (amongst other matters) 
to factors (a) to (f) as set out in s172(1) 
of the Companies Act 2006 for the 
decisions taken during the year ended 
30 April 2020. In making this statement, 
the directors have considered the 
following matters:

 − the likely consequences of any 

decision in the long-term: the Board 
reviewed the Group’s strategy, as 
disclosed on pages 28 to 33, during 
the year and concluded that it remains 
appropriate to support the long-term 
success of the Company. Shorter term 
expectations in supporting that strategy 
are approved by the Board as part of 
the annual budgeting process, against 
which the performance of the Group is 
then monitored. Decisions taken during 
the year are made in the context of the 
Group’s strategy in order to ensure that 
they are consistent with that strategy, 
and in line with the Group’s capital 
allocation policy which is designed to 
support long-term value generation 
for all stakeholders as detailed on 
pages 40 and 41;

 −  the interests of the Company’s 

employees: our people are critical to 
the success of our business and a core 
component of our business model. We 
endeavour to recruit the best people, 
train them well and look after them 
so that they provide the best possible 
service for our customers and remain 
with us for the long-term. The Board 
has ultimate responsibility for ensuring 
the Group’s decisions consider the 
interests of our employees. This has 
never been more apparent than over 
the last few months and our response 
to the COVID-19 pandemic. We have 
looked to the longer term and no team 
members have been laid off as a result 
of COVID-19 and we have not accessed 
government assistance such as 
the UK Coronavirus Job Retention 
Scheme or similar schemes in Canada. 

Further details and examples of our 
activities with employees are provided 
on pages 40 and 41 of the Strategic 
report and pages 50 to 59 of the 
Responsible business report;

 − the need to foster the Company’s 

business relationships with suppliers, 
customers and others: managing the 
Company’s relationships with suppliers 
and customers is critical in ensuring 
the Company delivers on its strategy. 
We dedicate account teams to our 
national customers to ensure that we 
maintain an ongoing dialogue while 
local customers are managed at a store 
level to enable us to respond at all 
levels of the organisation appropriately. 
Further details and examples of our 
activities with suppliers and customers 
are provided on pages 40 and 41 of the 
Strategic report;

 −  the impact of the Company’s 

operations on the community and the 
environment: the Group seeks to have 
a positive impact on the communities 
in which it operates and minimise 
the environmental impact of our 
operations. Examples of our community 
initiatives and the environmental steps 
we take are provided in further detail 
on pages 60 to 63 of the Responsible 
business report; 

 −  the desirability of the Company 

maintaining a reputation for high 
standards of business conduct: the 
Group regularly reviews and updates, 
where appropriate, its business 
conduct and ethics policies and 
ensures that these are communicated 
to employees, are readily available to 
employees, customers and suppliers 
and that appropriate training is 
undertaken by relevant employees on a 
regular basis to reinforce the Group’s 
policies. The Group business ethics and 
conduct policy is approved by the Board 
and available on the Group’s website, 
while employee specific policies are 
provided in the employee handbooks. 
Further details are provided on page 64 
of the Responsible business report and 
on page 74 of the Corporate governance 
report; and

 − the need to act fairly as between 
members of the Company: the 
Company always seeks to ensure that 
its communications are transparent 
and its actions are in accordance with 
the Group’s stated strategic aims to 
promote the long-term success of 
the Company. On page 73 within the 
Corporate governance report we detail 
how we engage with our shareholders, 
including both institutional investors 
and private investors. 

APPROVAL OF THE  
STRATEGIC REPORT
The Strategic report set out on pages 1 to 66 was approved by the Board  
on 15 June 2020 and has been signed on its behalf by:

BRENDAN HORGAN 
Chief executive 
15 June 2020 

MICHAEL PRATT
Finance director 
15 June 2020

Ashtead Group plc Annual Report & Accounts 2020 
67

DIRECTORS’  
REPORT

68  Our Board of directors
70  Corporate governance report
78  Audit Committee report
83  Nomination Committee report
84  Remuneration report
101  Other statutory disclosures
104  Statement of directors’ responsibilities

Ashtead Group plc Annual Report & Accounts 2020STRATEGIC REPORTFINANCIAL STATEMENTSADDITIONAL INFORMATIONDIRECTORS’ REPORT68

OUR BOARD  
OF DIRECTORS

1

2

3

4

1   PAUL WALKER, 63
NON-EXECUTIVE CHAIR

2   BRENDAN HORGAN, 46
CHIEF EXECUTIVE 

3   MICHAEL PRATT, 56
FINANCE DIRECTOR 

4   ANGUS COCKBURN, 57
SENIOR INDEPENDENT DIRECTOR 

Appointment to current role
September 2018

Appointment to current role
May 2019

Appointment to current role
April 2018 

Appointment to current role
October 2018

Paul Walker was appointed as a 
non-executive director in July 2018 
and non-executive chair in 
September 2018. Paul is chair 
of the Nomination Committee 
and a member of the Finance 
and Administration Committee. 

Skills
Paul spent 16 years as chief 
executive officer of The Sage Group 
plc, giving him a deep insight of 
the challenges of running a global 
business. He has a strong financial 
background and high-level 
non-executive experience, which 
adds to the Board’s strength.

Experience
Paul’s roles at Sage included chief 
executive officer, finance director 
and financial controller. He has 
also been non-executive director at 
Diageo plc, Experian plc, Sophos 
Group plc and MyTravel Group plc.

Qualifications
 − Graduated in economics from 

York University

 − Chartered accountant (UK)

Other roles
Non-executive chair of Halma plc

Committee membership
 − Nomination (chair)
 − Finance and Administration

Nationality
British

Brendan Horgan was appointed as 
chief executive in May 2019, having 
served as chief operating officer of 
the Group since January 2018 and 
as the chief executive of Sunbelt 
and a director since January 2011. 

Skills
Brendan has worked in the 
business for 24 years and has 
a detailed knowledge of the 
operations and brings strong 
leadership and management 
skills to his role. 

Experience
Brendan joined Sunbelt in 1996 
and has held a number of senior 
management positions including 
chief sales officer and chief 
operating officer. 

Qualifications
Graduated in business from 
Radford University

Other roles
None

Committee membership
 −  Nomination
 −  Finance and Administration 

(chair)

Nationality
American

Michael Pratt was appointed as 
finance director in April 2018. 

Skills
Michael is a qualified accountant 
with 17 years’ experience with 
Ashtead within finance roles giving 
him a detailed understanding of the 
Group’s business. He has played 
a key role in defining the Group’s 
capital structure. 

Experience
Michael was deputy group finance 
director and group treasurer from 
2012 having joined the Group from 
PwC in 2003.

Qualifications
 − Graduated in civil engineering 

from the University of 
Birmingham.

 − Chartered accountant (UK)

Other roles
None

Committee membership
 − Finance and Administration
 − Group Risk 

Nationality
British

Angus Cockburn was appointed 
as a non-executive director,  
chair of the Audit Committee 
and member of the Remuneration 
and Nomination Committees in 
October 2018. He was appointed as 
senior independent non-executive 
director in January 2019. 

Skills
Angus brings knowledge of the rental 
market and specialty businesses,  
along with a good understanding of  
the associated strategic and financial 
issues of operating an international 
business with a substantial North 
American presence.

Experience
Angus is chief financial officer of  
Serco Group plc where he was  
appointed in October 2014. He was 
formerly chief financial officer and 
interim chief executive at Aggreko  
plc, senior independent director  
of GKN plc and a non-executive  
director of Howden Joinery  
Group PLC.

Qualifications
 − Graduated in Business Studies  

and Accounting from the  
University of Edinburgh and MBA  
from IMD Business School 
 − Chartered accountant (UK)

Other roles
Chief financial officer of Serco Group plc

Committee membership
 − Audit (chair)
 − Nomination 
 − Remuneration

Nationality
British

Ashtead Group plc Annual Report & Accounts 20205

6

7

8

69

5   JILL EASTERBROOK, 49
INDEPENDENT NON-EXECUTIVE 
DIRECTOR 

7   LUCINDA RICHES, 58
INDEPENDENT NON-EXECUTIVE 
DIRECTOR 

Appointment to current role
January 2020

Appointment to current role
June 2016

Jill Easterbrook was appointed as 
a non-executive director and a 
member of the Audit, Remuneration 
and Nomination Committees in 
January 2020.

Skills
Jill brings strong digital experience 
within retail environments to the 
Board.

Experience
Jill was previously the chief executive 
officer of JP Boden & Co and formerly 
held a number of senior positions with 
Tesco PLC.

Qualifications
Graduated in economics from Leeds 
University

Other roles
Non-executive director of Auto Trader plc.

Committee membership
 − Audit
 − Nomination
 − Remuneration

Nationality
British

Lucinda Riches was appointed 
as a non-executive director and a member 
of the Remuneration and Nomination 
Committees in June 2016 and chair of the 
Remuneration Committee and member 
of the Audit Committee in September 2016. 

Skills
Lucinda has extensive investment banking 
and capital markets experience. 

Experience
Lucinda was formerly global head of 
Equity Capital Markets and a member 
of the board of UBS Investment Bank. 
She has held a range of non-executive 
roles with public companies. 

Qualifications
Graduated in philosophy, politics and 
economics from Oxford University and 
a Masters in political science from the 
University of Pennsylvania

Other roles
Non-executive Director of CRH Plc, 
ICG Enterprise Trust Plc and Greencoat 
UK Wind Plc

Committee membership
 − Audit
 − Nomination
 − Remuneration (chair)

Nationality
British

6   TANYA FRATTO, 59
INDEPENDENT NON-EXECUTIVE 
DIRECTOR 

8   LINDSLEY RUTH, 49
INDEPENDENT NON-EXECUTIVE 
DIRECTOR 

Appointment to current role
July 2016

Appointment to current role
May 2019

Tanya Fratto was appointed as 
a non-executive director and a 
member of the Remuneration and 
Nomination Committees in July 2016 
and as a member of the Audit 
Committee in September 2019.

Skills
Tanya has wide experience in product 
innovation, sales and marketing and 
engineering in a range of sectors and 
has extensive knowledge of operating 
in the US.

Experience
Tanya enjoyed a 20-year career with 
General Electric where she ran a 
number of businesses.

Qualifications
Graduated in electrical engineering 
from the University of South Alabama

Other roles
Non-executive director of Smiths 
Group plc, Advanced Drainage 
Systems Inc. and Mondi plc. 

Lindsley Ruth was appointed as a 
non-executive director and a member 
of the Audit, Remuneration and 
Nomination Committees in May 2019. 

Lindsley brings extensive knowledge 
of our end markets to the Board, 
particularly North America.

Skills
Lindsley is chief executive officer 
of Electrocomponents plc where he 
was appointed in April 2015. He was 
formerly executive vice president of the 
Future Electronics Group of companies 
and has also held senior positions with 
TTI Inc. and Solectron Corporation.

Qualifications
Graduated in engineering from 
Texas A&M University

Other roles
Chief executive officer of 
Electrocomponents plc and holds 
a position on the CBI’s International 
Trade Council

Committee membership
 − Audit
 − Nomination
 − Remuneration

Nationality
American

Committee membership
 − Audit
 − Nomination
 − Remuneration

Nationality
American

Details of the directors’  
contracts, emoluments and  
share interests can be found  
in the Remuneration report.

  Pages 84 to 100

Ashtead Group plc Annual Report & Accounts 2020STRATEGIC REPORTFINANCIAL STATEMENTSADDITIONAL INFORMATIONDIRECTORS’ REPORT70

CORPORATE GOVERNANCE REPORT

The Board meets regularly during the year and is responsible 
for setting the Group’s strategy and ensuring the necessary 
resources and capabilities are in place to deliver the strategic 
aims and objectives.

DEAR SHAREHOLDER
While emergence of the COVID-19 
pandemic has given rise to an uncertain 
and challenging economic environment, 
the Group has seen continued growth 
and development during 2019/20.

The Group’s strategy remains unchanged 
and seeks to support the Group’s purpose 
to provide a reliable alternative to 
ownership for our customers and create 
long-term value for our stakeholders. 

Ensuring a robust corporate governance 
environment is key in supporting the 
delivery of our strategy and as such, it is 
crucial that our governance structures 
keep pace with changes in the Group 
so that we can ensure our development 
and growth is both responsible and 
sustainable. We need to manage our 
risks efficiently and ensure transparency 
across the business. I am confident that 
your Board is well placed to do that and 
we remain committed to maintaining 
the highest standards of corporate 
governance. We recognise that good 
governance is essential in promoting the 
success of the business for the benefit 
of its members as a whole and that our 
governance environment is underpinned 
by the culture of our Group, led by the 
‘tone from the top’ of the organisation 
through the actions of the Board and 
senior leadership teams.

As chair, it is my role to ensure that the 
governance regime remains appropriately 
robust and that the Board operates 
effectively. I am, therefore, pleased to 
introduce the Corporate governance 
report for 2019/20. This report details 
the matters addressed by the Board 
and its committees during the year.

Diversity
The Board believes that diversity across 
the Group and at a board level supports 
the growth of the business and 
encourages a range of views in developing 
and implementing the Group’s strategy.

At a board level, each member of our 
Board must be able to demonstrate the 
skills, experience and knowledge 

required to contribute to the effectiveness 
of the Board. We aim to ensure the skills, 
experience and background of our Board 
members both reflect the wider business 
and bring a mix of specialist skills and 
market experience and I believe the Board 
is appropriately balanced in that regard. 
We review the composition of the Board 
continuously to ensure it remains 
appropriate to support the ongoing 
development of the Group and in January 
appointed Jill Easterbrook as a non-
executive director who I believe enhances 
the skills and experience of the Group 
Board. Specifically, Jill’s appointment 
was in response to the desire for 
board-level expertise in the digitisation 
of a business as we develop the 
technological capabilities of the Group.

Culture
The 2018 Corporate Governance Code 
has emphasised the role of the Board 
in assessing and monitoring culture 
and ensuring that the Group’s policies, 
practices and behaviour are aligned with 
the Group’s purpose, values and strategy.

I believe that our culture is embedded 
within the organisation and led by the 
Group’s executive directors. This is 
reflected in the Board’s engagement 
with the business and in the information 
it receives.

Areas of Board focus
The Board has played an active and 
ongoing role in the Group’s response to 
the COVID-19 pandemic, further details 
of which are set out within the Strategic 
review. In addition, the Board has invested 
significant time over the last year in 
reviewing and assessing:

 − the efficacy of our strategy and the 

degree to which it remains appropriate 
in light of market developments, 
acquisitions opportunities and 
longer-term objectives;

 − the effectiveness of our capital structure 

and capital allocation priorities;

 − our operating model and structure to 
ensure they remain fit for purpose as 
Ashtead grows and markets change;

OUR PURPOSE

To provide a reliable alternative to 
ownership for our customers while 
delivering sustainable value and above 
average performance across the cycle  
for our  stakeholders.

  See more on page 24

OUR STRATEGY

Build a platform for growth

Operational excellence

Maintain financial and  
operational flexibility

  See more on page 28 

OUR CULTURE

Safety is our top priority

Making it happen

Very best levels of customer service

Innovation through new products  
and markets

  See more on page 48

Ashtead Group plc Annual Report & Accounts 202071

The Board is responsible for the culture 
of the Company, with its role being to 
influence and monitor culture to ensure 
that our policy, practices and behaviour 
throughout our entire organisation are 
aligned with the Company’s purpose, 
values and strategy. Where issues are 
identified, it is the Board’s responsibility 
to ensure corrective action is taken.

During the year, the Board has monitored 
culture in a number of ways, including:

 − receiving health and safety statistics 

at all Board meetings, together 
with regular updates on the Group’s 
activities to enhance further the 
culture of safety within the business;

 −  through the Group’s employee 

engagement activities, details of 
which are provided below;

 −  through monitoring findings from the 

Group’s internal audit and performance 
standards functions;

 −  receiving regular updates on whistle-

blowing matters; and 

 −  reviewing key policies including the 

annual updates to the Group’s business 
ethics and conduct policy. 

DELEGATED AUTHORITY
There is a schedule of matters 
reserved to the Board for decision 
while other matters are delegated 
to Board committees. Matters 
reserved for the Board include:

 − treasury policy;
 − acquisitions and disposals;
 − appointment and removal of 
directors or the company 
secretary;

 − appointment and removal of 

the auditor;

 − approval of the annual accounts 

and the quarterly financial 
reports to shareholders;

 − approval of the annual budget;
 − approval of the issue of shares 

and debentures;

 − the setting of dividend policy; and 
 − the buyback of shares.

CORPORATE GOVERNANCE 
IN PRACTICE
The UK Corporate Governance Code 2018 
introduced a number of changes to 
corporate governance which were 
effective in the year. While not intended to 
be exhaustive, some of the ways in which 
the Company has applied the principles 
and complied with the provisions of 
the Code are illustrated through the 
examples provided within this report. 

BOARD LEADERSHIP  
AND COMPANY PURPOSE
Role of the Board
The Board is responsible for setting 
the Group’s strategy and ensuring the 
necessary resources and capabilities are 
in place to deliver its strategic aims and 
objectives. It determines the Group’s key 
policies and reviews management and 
financial performance. The Group’s 
governance framework is designed to 
facilitate a combination of effective, 
entrepreneurial and prudent 
management of the business.

One of the primary responsibilities of 
the Board is to ensure that the Company 
preserves value over the long term 
in a sustainable manner, taking into 
consideration both value derived for 
the Company’s stakeholders and the 
Company’s contribution to wider society. 
In setting, reviewing and ensuring the 
implementation of the Group’s strategy, 
the Board ensures that these objectives 
are met while taking into account risks 
and opportunities facing the Group. These 
activities are underpinned by the Group’s 
values and culture which are assessed 
on an ongoing basis by the Board through 
its interactions with Group employees.

The Group’s risk management 
framework, as detailed on page 36, 
ensures that the Board considers risks 
on an ongoing basis and that it reviews 
formally the Group’s risk register on an 
annual basis including consideration 
of emerging risks.

The Group’s key performance indicators, 
as detailed on pages 34 and 35, also 
enable the Board to have visibility as to 
the progress the Group is making against 
its progress. 

We believe that there are four key 
cornerstones of our culture which drive 
the success of our Group: a priority 
on safety; ensuring the best levels of 
customer service; working in partnership 
with our customers, suppliers and 
communities to make it happen; and 
being innovative in our approach both 
in relation to products and markets. 

 − the effectiveness of our health 

and safety practices and monitoring 
across the Group, and identifying 
areas for improvement;

 − our key management resource to 
ensure it remains motivated and 
appropriately rewarded; 

 − succession planning and ongoing 

senior recruitment; and 

 − the UK Corporate Governance Code 
2018 and the importance of good 
corporate governance in the long-term 
sustainable success of a company. 

UK Corporate Governance Code 2018
In July 2018 the UK Corporate Governance 
Code 2018 was issued. It introduced 
a number of changes to corporate 
governance with an increased focus on 
the creation of long-term sustainable 
value, purpose, culture and employee 
engagement. The Board has been mindful 
of these changes throughout the year and 
this report describes how the Board has 
applied the principles and provisions of 
the new code. 

Compliance
We endeavour to monitor and comply with 
ongoing changes in corporate governance 
and evolving best practice in this area. 
I am pleased to report that the Company 
has complied in full throughout the year 
with the UK Corporate Governance Code 
2018 (‘the Code’), issued by the Financial 
Reporting Council (‘FRC’) and available to 
view at www.frc.org.uk. Details as to how 
the Company has applied the principles 
of the Code are set out throughout this 
Corporate Governance report. In addition, 
I can confirm this report provides a fair, 
balanced and understandable view of 
the Group’s position and prospects.

PAUL WALKER
Chair

Ashtead Group plc Annual Report & Accounts 2020STRATEGIC REPORTFINANCIAL STATEMENTSADDITIONAL INFORMATIONDIRECTORS’ REPORT72

CORPORATE GOVERNANCE REPORT CONTINUED

Summary of the Board’s work during 
the year
At each board meeting, the Board receives:

 − a report from the chief executive 
providing an update on strategic, 
operational, business development and 
health and safety matters, supported 
by reports from the businesses;

 − a report from the finance director on 

the financial performance and position 
of the Group, including treasury 
matters; and 

 − an update from the committees of 
the Board on matters discussed at 
their meetings.

The principal matters considered by the 
Board at each of the regular meetings 
during the year are shown in the 
table below.

Responding to the social and economic 
uncertainties resulting from the ongoing 
COVID-19 pandemic has been the key 
focus of the Board in recent months, 
ensuring that the businesses continue to 

act to support our employees, customers, 
communities, suppliers and other key 
stakeholders. The business, with the 
oversight of the Board, took immediate 
action to respond to the COVID-19 
situation as it emerged and further details 
are provided throughout this report. 

Engagement with stakeholders 
An overview of the nature and extent 
of our engagement with stakeholders 
is provided on pages 40 and 41 of the 
Strategic report. In relation to the 
Board’s activities:

Engagement with employees,  
customers and suppliers
We have a range of key stakeholders 
which the Board considers when taking 
important decisions. Engaging with these 
stakeholders is therefore critical to the 
Group and a key priority of the Board, and 
is achieved through a variety of means.

Details of our engagement with our 
employees, customers and suppliers is 
provided in the Strategic report on pages 

40 and 41, the Responsible business 
report on pages 48 to 64 and throughout 
this Corporate governance report. 
In addition, specific details as to the 
way in which we have reinforced our 
workforce engagement in light of the 
revised requirements of the Code are 
discussed below.

Engagement with our communities
We seek to make a positive contribution 
to the communities in which we operate, 
both through our economic impact 
but also as a result of our community 
initiatives and the way in which we are 
involved in our communities and the 
support we can provide in a time of 
need. The Board therefore considers 
our communities in developing and 
implementing our strategy.

Details of our engagement with 
communities is provided in the Strategic 
report on pages 40 and 41 and within 
the Responsible business report on 
pages 60 and 61.

JUNE

SEPTEMBER

OCTOBER

DECEMBER

MARCH

APRIL

Strategic and financial review
Review of Group performance
Review of health and safety
Response to the COVID-19 pandemic
Review of strategic plan and business plan
Review of M&A opportunities
Risks
Ongoing monitoring of risks
Update from Risk Committee
Annual review of risk register
Annual insurance review
Governance
Shareholder analysis
Review of feedback from shareholders and analysts
Reports from committees
Review of results announcement
Board composition review
Evaluation
Board evaluation

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CASE STUDY:
ACQUISITION OF  
WILLIAM F. WHITE

The Board regularly reviews potential 
acquisition opportunities within each of 
our markets being mindful of our capital 
allocation priorities, stated financial 
policies and market opportunities. 
William F. White International, Inc. 
(‘WFW’), as Canada’s premier rental 
provider of production set and on-site 
equipment, services and studio facilities 
to the motion picture, digital media 

and television industries, represented 
an opportunity to broaden our specialty 
business, in light of the growing demand 
for media content worldwide, largely 
driven by the growth of streaming services. 

When the opportunity to pursue the 
acquisition of WFW arose, the Board 
considered the strategic rationale in 
more detail with reference to the Group’s 
strategy, market opportunity, the 
opportunities and risks associated with 
the acquisition, how the business would 
be incorporated into Sunbelt and the 
funding required for the acquisition.

In undertaking its deliberations, the Board 
considered various stakeholder groups 
which were relevant to the acquisition, 
including employees, customers and 
investors. In December 2019, following 
the Board’s formal approval, the Group 
completed the acquisition of WFW for 
an initial cash consideration of £136m 
(C$234m) with contingent consideration 
of up to £8m (C$14m) payable depending 
on EBITDA meeting or exceeding 
certain thresholds.

Ashtead Group plc Annual Report & Accounts 2020 
73

SEPTEMBER 2019
 › First quarter results 
announcement and 
presentation
 › Bondholder call
 › Annual General Meeting
 › Conference calls with 
investors following 
Q1 results

DECEMBER 2019
 › Half year results 

announcement and 
presentation 
 › Bondholder call
 › Investor roadshow 
following half year 
results presentation

JANUARY 2020
 › Investor roadshow 
following half year 
results presentation

MARCH 2020
 › Third quarter results 
announcement and 
presentation
 › Bondholder call
 › Conference calls with 
investors following 
Q3 results

JUNE 2019
 › Annual results 

announcement and 
presentation
 › Bondholder call
 › Investor roadshow 

following annual results 
presentation

Dialogue with shareholders
We engage actively with analysts and 
investors and are open and transparent 
in our communications. This enables 
us to understand what analysts and 
investors think about our strategy and 
performance as we drive the business 
forward. The Board is updated regularly 
on the views of shareholders through 
briefings and reports from those who 
have had interaction with shareholders 
including the directors and the Company’s 
brokers. Regular dialogue is maintained 
with analysts and investors through 
telephone calls, meetings, presentations, 
conferences and ad hoc events. During 
the year, senior management conducted 
over 450 meetings and calls, and attended 
seven conferences, with investors in 
the UK, US, Canada and Europe. This 
included regular interaction with private 
investors who often contact the Group 
with questions.

The chair and the senior independent 
non-executive director are available to 
meet institutional shareholders to discuss 
any issues or concerns in relation to the 
Group’s governance and strategy.

The Group’s results and other news 
releases are published via the London 
Stock Exchange’s Regulatory News 
Service. In addition, these news releases 
are published in the Investor Relations 
section of the Group’s website at 
www.ashtead-group.com. Shareholders 
and other interested parties can 
subscribe to receive these news updates 
by email through registering online via the 
website. In addition, all results and capital 
markets presentations are webcast live 
(and for playback) on the website for 
shareholders, analysts, employees and 
other interested stakeholders who are 
unable to attend in person.

CONSTRUCTIVE USE OF THE 
ANNUAL GENERAL MEETING
We value meeting with private 
shareholders at the Company’s AGM. 
However in light of the current 
circumstances, the 2020 AGM will be 
convened with the minimum quorum 
of two shareholders facilitated by 
the Company. Shareholders will not 
be able to attend the AGM in person 
and are encouraged to submit their 
votes by proxy in accordance with 
the instructions set out in the 2020 
AGM Notice and to appoint the ‘Chair 
of the meeting’ as their proxy to vote 
on their behalf. All valid proxy votes 
will be included in the poll to be 
taken at the meeting, the results 
of which will be announced as soon 
as practicable after the conclusion 
of the AGM.

While shareholders will not be able 
to attend the AGM, we recognise 
the importance of continuing 
engagement in the lead-up to the 
meeting. Questions relating to the 
business of the AGM may therefore 
be submitted ahead of the meeting 
via our website (www.ashtead-
group.com). Where appropriate, 
we will provide written answers to 
questions and will publish answers 
to frequently asked questions on 
the Group’s website. Any further 
changes to the meeting arrangements 
will be notified via our website.

Workforce engagement
The Group employs in excess of 19,000 
individuals in North America and Europe 
and as such, ensuring efficient, two-way 
workforce engagement is critical to the 
success of the business. Our workforce is 
central to the decisions the Board makes 
in relation to our employment policies, 
our culture and our strategy. 

In assessing the requirements of the Code 
in relation to workforce engagement, we 
considered the methods proposed under 
the Code in conjunction with our existing 
methods of engagement. Given the nature 
and extent of our workforce and its 
geographical distribution across a large 
number of locations, we concluded that 

no single method of engagement was 
suitable to ensure that we engaged 
appropriately across the entire workforce. 
Instead we concluded that a combination 
of methods of engagement was 
appropriate, consistent with the approach 
we have taken previously, including:

 − employee surveys – the latest employee 
survey took place in the UK in May 2019 
and had a 52% response rate;

 − site visits – during the year the Board 

members, both individually and 
collectively, made visits to the Group’s 
sites and met with local employees;
 −  annual strategic review – in October, 
25 senior North American employees 
attended the strategy review meeting 
held near Washington, D.C. providing 
the Board with the opportunity to meet 
individuals and discuss the business 
and strategic initiatives in detail;
 −  management conference – in March 
2020, the Board attended the UK 
management conference in Manchester 
with c. 700 of our UK team. The event 
included a mixture of all-staff talks and 
breakout sessions, with the opportunity 
for employees to learn about the wide 
range of equipment we offer across our 
business and the ongoing development 
of customer-focused technology to 
enhance the customer experience. 
The conference launched the 
Sunbelt Rentals brand in the UK and 
programmes to address a number of the 
issues identified through the employee 
survey and a series of regional meetings 
held in the autumn of 2019. It provided the 
Board with the opportunity to engage 
with the UK workforce in an informal 
environment and understand at first 
hand the challenges and opportunities 
for the UK business; and

 −  ‘town hall’ events – throughout the year, 
both in-person and virtual ‘town hall’ 
events are held which provide employees 
with the opportunity to be briefed on 
the latest developments by executive 
management across the business 
and raise any questions or concerns.

In addition, a rolling programme of 
presentations from management across 
the Group, on a range of topics, ensures 
the Board has exposure to different 
employees and business functions during 
the year.

Ashtead Group plc Annual Report & Accounts 2020STRATEGIC REPORTFINANCIAL STATEMENTSADDITIONAL INFORMATIONDIRECTORS’ REPORT74

CORPORATE GOVERNANCE REPORT CONTINUED

EMPLOYEE ENGAGEMENT IN 
ACTION: RESPONDING TO THE 
COVID-19 PANDEMIC
The Group’s response to the 
emergence of the COVID-19 
pandemic illustrates how the Group’s 
employee engagement operates and 
the rapid way in which we are able to 
communicate and engage with our 
employees to ensure that the Board 
and business as a whole responds 
to the needs of our employees. 

Our early employee based actions 
focused on ensuring health and 
safety was at the forefront, that our 
workforce received the support that 
it required and that domestic and 
international travel was suspended. 
In addition, we ensured clarity in our 
internal communication strategy and 
remote working capabilities for our 
critical functions were tested and 
fully operational prior to government 
restrictions being established. 

Regular ‘town hall’ conference calls 
were held to ensure information 
was shared across the business in 
a timely fashion, led by the Group’s 
chief executive, ensuring that 
our employees knew the actions 
being taken, the critical work 
being undertaken by the Group’s 
businesses in responding to the 
pandemic and giving employees 
the opportunity to raise questions 
and concerns directly with senior 
management. 

We amended or issued new employee 
policies and procedures to address 
specifically the matters arising as 
a result of the COVID-19 pandemic 
and ensured that our employees had 
the support they needed. In North 
America, feedback from employees 
was sought through an online 
employee survey while in the UK 
regular updates posted on our 
internal communication app, 
Interaction, provided a forum 
for employee feedback.

Whistle-blowing
There are policies and procedures in 
place whereby staff may, in confidence, 
report concerns about possible 
improprieties or breaches of Group policy 
or procedure in addition to reporting any 
concerns regarding bribery or corruption. 
These suspicions are investigated and the 
results of the investigation are, where 
possible, reported to the whistle-blower. 
The Board receives reports from the 
company secretary on whistle-blowing 
matters arising and the actions taken 
to address any matters arising.

DIVISION OF RESPONSIBILITIES
An appropriate division of responsibilities between Board members is critical in 
delivering the Group’s strategic objectives. A key element in delivering this is a strong 
working relationship between the directors and, in particular, the chair, chief executive 
and finance director. 

A summary of the roles of the Board members are set out below:

Chair

Paul Walker

Responsible for leadership of the Board and acts 
as a sounding board for the chief executive. Agrees 
Board agendas and ensures its effectiveness by 
requiring the provision of timely, accurate and 
clear information on all aspects of the Group’s 
business, to enable the Board to take sound 
decisions and promote the success of the business.

Chief  
executive

Finance 
director

Senior 
independent 
non-executive 
director
Independent 
non-executive 
directors

Brendan Horgan Responsible for developing the strategy for the 

Michael Pratt

business, in conjunction with the Board, ensuring 
it is implemented, and the operational management 
of the business.
Supports the chief executive in developing and 
implementing the strategy and is responsible 
for the reporting of the financial and operational 
performance of the business.

Angus Cockburn Provides a sounding board for the chair and is 

available to shareholders, if they have reason for 
concern that contact through the normal channels 
of chair or chief executive has failed to resolve. 
Provide a constructive contribution to the Board 
by providing objective challenge and critique for 
executive management and insights drawn from 
their broad experience.

Jill Easterbrook 
Tanya Fratto 
Lucinda Riches 
Lindsley Ruth

Board committees
The Board has standing Audit, Nomination 
and Remuneration Committees. The 
membership, roles and activities of the 
Audit, Nomination and Remuneration 
Committees are detailed on pages 75 
and 78 to 100.

Each committee reports to, and has its 
terms of reference agreed by, the Board. 
The terms of reference of these 
committees are available on our website.

Finance and Administration Committee
The Finance and Administration 
Committee comprises Paul Walker, 
Brendan Horgan (chair) and Michael Pratt. 
The Board of directors has delegated 
authority to this committee to deal with 
routine financial and administrative 
matters between Board meetings. 
The Committee meets as necessary 
to perform its role and has a quorum 
requirement of two members with certain 
matters requiring the participation of the 
chair, including, for example, the approval 
of material announcements to the London 
Stock Exchange.

Group Risk Committee
The Group Risk Committee is chaired 
by Michael Pratt and comprises 
representatives from both Sunbelt in 
North America and the UK. The work of 
the Group risk committee is supported 
by the risk committees of Sunbelt in 

North America and the UK, which meet 
regularly to ensure continued focus on 
risks and mitigating actions. Further 
details of the work of the Group Risk 
Committee are provided in the Responsible 
business report on pages 48 to 50. 

Commitment
As part of the appointment process, 
prospective directors are required 
to confirm that they will be able to 
devote sufficient time to the Company 
to discharge their responsibilities 
effectively. Furthermore, all directors 
are required to inform the Company of 
changes in their commitments to ensure 
that they continue to be able to devote 
sufficient time to the Company.

Operation of the Board
The principal activities of the Board are 
conducted at regular scheduled meetings 
of the Board and its committees. The 
Board normally meets six times a year, 
with at least two of these meetings being 
held in North America. This year, the 
travel restrictions arising as a result of 
the COVID-19 pandemic meant that only 
one Board meeting was held in North 
America. Additional ad hoc meetings and 
calls are arranged outside the scheduled 
meetings to take decisions or receive 
updates as required.

Ashtead Group plc Annual Report & Accounts 202075

BOARD COMMITTEES

The Board is responsible for setting the Group’s 
strategy and ensuring the necessary resources  
and capabilities are in place to deliver the strategic 
aims and objectives.

THE BOARD

  Board committee 
  Non-Board committee 

AUDIT 
COMMITTEE

NOMINATION 
COMMITTEE

REMUNERATION 
COMMITTEE

Chaired by Angus 
Cockburn. Monitors 
and reviews the 
Group’s financial 
reporting, relationship 
with the external 
auditor, internal 
control, internal audit 
and risk management. 

Chaired by Paul Walker. 
Monitors and reviews 
the Board’s structure, 
size, composition and 
balance and oversees 
the appointment 
and reappointment 
of directors. 

Chaired by Lucinda 
Riches. Responsible 
for determining the 
Group’s remuneration 
policy and its 
application, with 
specific responsibility 
for the remuneration 
of the chair and 
executive directors.

FINANCE AND 
ADMINISTRATION 
COMMITTEE

Chaired by Brendan 
Horgan. Responsible 
for routine finance and 
administrative matters 
between Board 
meetings subject 
to clearly defined 
limits delegated by 
the Board. 

GROUP RISK 
COMMITTEE

Chaired by Michael 
Pratt. Responsible for 
monitoring of risk 
across the Group, the 
implementation of our 
risk framework and 
reporting of Group risk 
and mitigating actions. 

  Pages 78 to 82

  Page 83

  Pages 84 to 100

  Page 74

  Page 74

The chair and chief executive maintain 
regular contact with the other directors 
to discuss matters relating to the Group 
and the Board receives regular reports 
and briefings to ensure the directors 
are suitably briefed to fulfil their roles. 
Additionally, detailed management 
accounts are sent monthly to all Board 
members and, in advance of all Board 
meetings, an agenda and appropriate 
documentation in respect of each item 
to be discussed is circulated.

The company secretary is responsible 
for ensuring compliance with board and 
committee procedures and advising the 
Board on all governance related matters. 
The company secretary also supports 
the chair in the delivery of information 
to directors in advance of board and 
committee meetings and acts as a key 
point of contact for the chair and non-
executive directors. 

Each director has access to the company 
secretary and is able to seek independent 
advice at the Company’s expense.

The appointment and removal of the 
company secretary is a matter reserved 
for the Board. 

COMPOSITION, SUCCESSION  
AND EVALUATION
Composition of the Board
The Company’s Board comprises the 
chair, the chief executive, the finance 
director, the senior independent 
non-executive director and four other 
independent non-executive directors. 

Each member of the Board must be able 
to demonstrate the skills, experience 
and knowledge required to contribute 
to the effectiveness of the Board. Short 
biographies of the directors are given 
on pages 68 and 69 detailing the skills, 
experience and knowledge of each of the 

Board attendance table

BOARD

AUDIT

NOMINATION

REMUNERATION

Chair
Paul Walker
Executive
Brendan Horgan
Michael Pratt 
Non-executive
Angus Cockburn
Jill Easterbrook1
Tanya Fratto2
Lucinda Riches
Lindsley Ruth3

6/6

6/6
6/6

6/6
1/2
6/6
6/6
4/6

–

–
–

5/5
1/1
2/3
5/5
4/5

2/2

2/2
–

2/2
–
2/2
2/2
1/2

3/3

–
–

3/3
0/1
3/3
3/3
3/3

1  

2 

3 

 Jill Easterbrook was appointed as a non-executive director on 1 January 2020. Jill was unable to attend one 
subsequent meeting due to a pre-existing commitment which was known at the time of her appointment. 
 Tanya Fratto was appointed to the Audit Committee in September 2019. Tanya was unable to attend one 
subsequent meeting due to a pre-existing commitment.
 Lindsley Ruth was unable to attend certain board and committee meetings due to ill health.

Board members. The directors are of the 
view that the Board and its committees 
consist of directors with the appropriate 
balance of skills, experience, 
independence and knowledge of the 
Group to discharge their duties and 
responsibilities effectively.

Maintaining the appropriate mixture 
of skills, experience and knowledge 
is important to the Board, including 
ensuring that we address issues of 
diversity in terms of skills, gender, 
ethnicity and experience relevant to our 
business. The Nomination Committee is 
responsible for reviewing the structure, 
size and composition of the Board and 
making recommendations to the Board 
on any changes required. During the 
year it recommended the appointment 
of Jill Easterbrook to add, amongst other 
things, further digital and distribution 
experience to the Board.

Details of the work of the Nomination 
Committee in relation to the composition 
of the Board are provided in the 
Nomination Committee report on page 83.

Non-executive directors
In the recruitment of non-executive 
directors, it is the Company’s practice to 
utilise the services of an external search 
consultancy. The approval of the Board is 
required before a non-executive can take 
on other non-executive director roles.

Non-executive directors are appointed for 
specified terms not exceeding three years 
and are subject to annual re-election and 
the provisions of the Companies Act 2006 
relating to the removal of a director.

Ashtead Group plc Annual Report & Accounts 2020STRATEGIC REPORTFINANCIAL STATEMENTSADDITIONAL INFORMATIONDIRECTORS’ REPORT 
 
76

CORPORATE GOVERNANCE REPORT CONTINUED

BOARD DIVERSITY POLICY
Across the Group, we aim to ensure 
that our workforce has a broad 
range of skills, background and 
experience while ensuring that 
we appoint the best people for 
the relevant roles. At Board level, 
we apply consistent principles.

The Group seeks to maintain a 
Board where the skills and 
experiences of the non-executive 
directors complement those of the 
executive directors. In this way, 
we aim to ensure that the skills 
and experiences represented on 
the Board reflect the business 
environments in which we operate 
and bring experience of areas of 
development for the Group, such 
as in the areas of technological 
development and logistics.

We do not have formal targets or 
quotas associated with diversity for 
the composition of the Board, but 
instead focus on ensuring the best 
individuals are appointed who meet 
the Group’s needs from as wide a 
range of backgrounds as possible.

Election of directors
Jill Easterbrook will offer herself for 
election at this year’s AGM. All other 
directors will retire at this year’s AGM 
and will offer themselves for re-election 
in accordance with the Code.

DEVELOPMENT AND TRAINING

All newly appointed directors undertake an induction to all parts of the Group’s 
business. This includes visits to the Sunbelt US, UK and Canadian businesses and 
meetings with their management teams. The company secretary also provides 
directors with an overview of their responsibilities as directors, corporate governance 
policies and Board policies and procedures. The chair and chief executive assess 
regularly the development needs of the Board as a whole with the intention of 
identifying any additional training requirements.

Detailed  
presentations  
by and  
meetings with 
management

Access to  
external advisers  
including on a  
one-to-one basis

Visits to profit 
centres and  
support offices

BOARD  
INDUCTION AND 
DEVELOPMENT

Training  
requirements  
assessed  
and provided

Detailed induction  
meetings with  
Group, North American 
and UK management 
teams

Regular update  
on responsibilities,  
corporate governance  
policies and Board  
procedures

Succession planning
Succession planning for the Board and 
senior management continues to be an 
area of focus for the Board, ensuring 
that appropriate succession plans are 
reviewed and updated on a regular basis 
and that Board rotation is managed so 
that it is distributed across a number 
of years. The tenure of the Board of 
directors is illustrated in the chart below.

Board evaluation
The performance of the chair, chief 
executive, the Board and its committees 
is evaluated formally annually against, 
amongst other things, their respective 
role profiles and terms of reference. 
The executive directors are evaluated 
additionally against the agreed budget 
for the generation of revenue, profit and 
value to stakeholders.

The success of the Group’s succession 
planning is illustrated by the appointment 
on 1 May 2019 of Brendan Horgan as 
our Group chief executive. Brendan had 
been chief executive of Sunbelt in North 
America since 2011 and was appointed 
the Group’s chief operating officer in 
January 2018.

In accordance with the Code, the Board 
and its committees’ performance is 
evaluated by an external third party every 
three years. The latest external evaluation 
of the Board has been undertaken this 
year by Duncan Reed of Condign Board, 
a company which has no connection 
with Ashtead or any individual director. 

TENURE OF NON-EXECUTIVE  
DIRECTORS (YEARS)

1

4

2

1

  Less than one year 

  1–3 years 

  3–6 years 

  9+ years

The review comprised a series of in-depth 
interviews with all Board members and a 
number of the senior management team, 
together with observation of the Board’s 
conduct in meetings and a review of the 
documentation circulated in advance 
of the Board and committee meetings.

Whilst the draft report has been received 
which concluded that the Board was 
operating in an efficient and effective 
manner, the impact of the COVID-19 
pandemic has delayed detailed discussion 
of the contents of the report and the 
implementation of the specific actions 
arising from it. 

In the coming year the non-executive 
directors (including the chair) will meet in 
the absence of the executive directors to 
appraise the performance of the Board as 
a whole, including its committees and the 
executive. In accordance with the Code, 
the non-executive directors, led by the 
senior independent director, will meet 
in the absence of the chair to appraise 
his performance.

Ashtead Group plc Annual Report & Accounts 202077

In a group of the size, complexity and 
geographical diversity of Ashtead, 
minor breakdowns in established 
control procedures can occur. There are 
supporting policies and procedures for 
investigation and management of control 
breakdowns at any of the Group’s stores 
or elsewhere. The Audit Committee also 
meets regularly with the external auditor 
to discuss their work.

The Board considers that the Group’s 
internal control systems are designed 
appropriately to manage, rather than 
eliminate, the risk of failure to achieve 
its business objectives. Any such control 
system, however, can only provide 
reasonable and not absolute assurance 
against material misstatement or loss.

REMUNERATION
Remuneration Committee
The Board has delegated responsibility 
for developing remuneration policy and 
fixing the remuneration packages of 
individual directors to the Remuneration 
Committee. The Remuneration Committee 
report on pages 84 to 100 contains full 
details of the role and activities of the 
Remuneration Committee.

AUDIT, RISK AND INTERNAL CONTROL
Audit Committee
The Board has delegated responsibility 
for oversight of corporate reporting, risk 
management and internal control and 
maintaining an appropriate relationship 
with the Group’s internal and external 
auditors to the Audit Committee. The 
Audit Committee report on pages 78 to 82 
contains full details of the role and 
activities of the Audit Committee.

Financial and business reporting
The Board is committed to providing 
stakeholders with a fair, balanced and 
understandable assessment of the 
Group’s position and prospects. This is 
achieved through the Strategic report, 
which includes an explanation of the 
Group’s business model, and other 
information included within this Annual 
Report. The responsibilities of the 
directors in respect of the preparation of 
this Annual Report are set out on page 
104 and the auditor’s report on pages 106 
to 113 includes a statement by Deloitte 
about its reporting responsibilities. As set 
out on page 102, the directors are of the 
opinion that the Group is a going concern.

Risk management and  
internal control 
The Board is responsible for the Group’s 
risk management framework and internal 
control systems. It has established a 
process for identifying, evaluating and 
managing the principal risks faced by the 
Group and in identifying and responding 
to emerging risks. This robust process 
has been in place for the full financial 
year, is ongoing and is consistent with the 
FRC’s ‘Guidance on Risk Management, 
Internal Control and Related Financial 
and Business Reporting’ published in 
2014. Under its terms of reference the 
Group Risk Committee meets semi-
annually or more frequently if required.

As described more fully on pages 36 to 39, 
the Group reviews and assesses the 
risks it faces in its business, changes 
in principal risks facing the Group and 
how these risks are managed, with 
consideration given to the Board’s 
assessment of risk appetite. These 
reviews are conducted throughout the 
year in conjunction with the management 
teams of each of the Group’s businesses 
and are documented in an annual risk 
assessment, including the updated risk 
register. The reviews consider whether 
any matters have arisen since the 
last report was prepared which might 
indicate omissions or inadequacies 
in that assessment. It also considers 
whether, as a result of changes in either 
the internal or external environment, 
any significant new risks have arisen 
or whether there are any emerging 
risks which may impact the Group. 

The Group Risk Committee reviewed the 
draft report for 2020, which was then 
presented to, discussed and endorsed by 
the Audit Committee on 18 May 2020 and 
the Group Board on 11 June 2020.

The Board monitors the risk management 
framework and internal control systems 
on an ongoing basis and reviews their 
effectiveness formally each year.

The Group follows a three lines of 
defence approach to risk management 
with executive management responsible 
for the oversight and management of the 
first and second lines of defence while 
the Audit Committee takes primary 
responsibility for the third line of defence. 
The Audit Committee is supported in 
this activity by the Group’s performance 
standards function and outsourced 
internal audit.

FIRST LINE OF DEFENCE

Business operations

 − Implementation of policies and 

procedures

 − Operational control activities

SECOND LINE OF DEFENCE

Corporate oversight

 − Establishment of policies and 

procedures

 − Monitoring of control activities
 − Group Risk Committee

THIRD LINE OF DEFENCE

Independent assurance

 − Internal audit
 − Performance Standards
 − External audit

The Board continually reassesses the 
effectiveness of the Group’s control 
framework and seeks to identify ways 
in which to further improve and 
strengthen it.

As detailed further on page 81, as part 
of the Board’s monitoring through the 
Audit Committee, it received reports 
from the operational audit teams and 
the outsourced internal audit function 
as to the existence and operation of 
controls, how those controls have 
been monitored throughout the year 
and considered the internal control 
improvement recommendations made 
by the Group’s internal auditors and its 
external auditor and management’s 
implementation plans. The control 
system includes written policies and 
control procedures, clearly drawn 
lines of accountability and delegation 
of authority, and comprehensive 
reporting and analysis against 
budgets and latest forecasts.

Ashtead Group plc Annual Report & Accounts 2020STRATEGIC REPORTFINANCIAL STATEMENTSADDITIONAL INFORMATIONDIRECTORS’ REPORT78

AUDIT COMMITTEE REPORT

The Audit Committee meets regularly during the year 
and plays a key role in ensuring appropriate challenge 
and governance associated with financial reporting, risk 
management and control and assurance processes.

The external auditors confirmed in their 
final report to the Committee that they 
had performed all necessary additional 
procedures in response to the outbreak 
of COVID-19 to complete their audit 
work satisfactorily. 

For the forthcoming year, the Committee 
will continue to focus on the effectiveness 
of the Group’s financial controls and 
assurance programme and the continued 
integrity of financial reporting. This will 
include consideration of developments 
from independent reviews such as the 
review led by Sir Donald Brydon, and the 
impact of the recommendations on the 
Group’s internal control framework and 
the audit profession. 

One of the Code’s principles is that the 
Board should present a fair, balanced 
and understandable assessment of 
the Company’s position and prospects 
through its financial reporting. We have 
always sought to ensure our financial and 
other external reporting is fair, balanced 
and understandable. The Committee has 
kept this principle at the forefront of its 
thought process as it reviewed all the 
Company’s financial reports in advance 
of publication and is satisfied that 
they provide a fair, balanced and 
understandable assessment of the 
Company’s position and prospects.

ANGUS COCKBURN
Chair of the Audit Committee

I am pleased to introduce the report 
of the Audit Committee for 2019/20. 
The Committee assists the Board in 
discharging its responsibility for oversight 
and monitoring of financial reporting, 
risk management and internal control. 
As chair of the Committee, it is my 
responsibility to ensure that the Committee 
fulfils its responsibilities in a rigorous and 
effective manner. The Committee’s agenda 
is designed, in conjunction with the Board’s, 
to ensure that all significant areas of risk 
are covered and to enable it to provide 
timely input to Board deliberations.

In 2019/20, the Committee’s main 
activities related to the Group’s 
implementation of IFRS 16, Leases 
(‘IFRS 16’) and ensuring the continued 
effectiveness of the Group’s financial 
controls and assurance programme. 
I am satisfied that the Committee was 
provided with good quality and timely 
material to allow proper consideration 
to be given to the topics under review. 
I am also satisfied that the meetings were 
scheduled to allow sufficient time to 
ensure all matters were considered fully. 

In addition, the impact of the COVID-19 
pandemic meant that from mid-March 
2020, remote working practices were 
implemented for our support office 
locations and the Group’s head office. 
This resulted in the amendment of certain 
business processes during the year-end, 
the completion of the external audit on 
a remote basis and a greater reliance 
on video technology for the completion 
of key meetings. 

The Committee maintained regular 
dialogue with the management team 
throughout the year-end process to 
understand how business processes and 
controls continued to operate effectively 
to ensure the timely and accurate 
preparation of financial information. 
In addition, the Committee received an 
update from the external auditor in 
May 2020 as to how the external audit 
was responding to the changes in 
business processes and the impact 
on the wider business environment. 

COMPOSITION
The members of the Audit Committee, 
each of whom is independent, have been 
chosen to provide the wide range of 
financial and commercial experience 
needed to undertake its duties and each 
member of the Audit Committee brings 
an appropriate mix of senior financial 
and commercial experience, combined 
with a thorough understanding of the 
Group’s business. As chair of the Audit 
Committee, Angus Cockburn has recent 
and relevant financial experience, 
having held a number of senior 
international finance roles, including 
his current executive role as chief 
financial officer of Serco Group plc. 
Details of the experience of each 
member of the Audit Committee 
is provided on pages 68 and 69. 

Eric Watkins is secretary to the 
Committee. Paul Walker, Brendan 
Horgan, Michael Pratt and the Group’s 
Director of Group Finance attend 
meetings by invitation. In addition, 
the Group’s outsourced internal audit 
partner and external audit partner 
attend the Committee’s meetings.

The Audit Committee’s terms of 
reference are available on the 
Group’s website.

Ashtead Group plc Annual Report & Accounts 202079

ROLE OF THE AUDIT COMMITTEE
The Audit Committee assists the Board 
in its oversight and monitoring of 
financial reporting, risk management 
and internal controls.

The principal responsibilities of the 
Committee are to:

 − monitor the integrity of the quarterly 

and annual results, including a review 
of the significant financial reporting 
judgements contained therein;

 − establish and oversee the Company’s 
relationship with the external auditor, 
including the external audit process, 
their audit and non-audit fees and 
independence and make 
recommendations to the Board on the 
appointment of the external auditor;
 − review and assess the effectiveness 
of the Company’s internal financial 
controls and internal control and risk 
management systems;

 − oversee the nature, scope and 

effectiveness of the internal audit 
work undertaken; and

 − monitor the Company’s policies and 
procedures for handling allegations 
from whistle-blowers.

The Committee reports to the Board 
on its activities and minutes of meetings 
are available to the Board.

MAIN ACTIVITIES OF THE AUDIT 
COMMITTEE DURING THE YEAR
The Committee met on five occasions 
during the year. Meetings are scheduled 
to coincide with our financial reporting 
cycle, with four regular meetings 
scheduled prior to our quarterly, half-year 
and annual results announcements 
and the fifth meeting scheduled outside 
this timetable to enable a formal annual 
review of the Group’s risk register and the 
work undertaken by the Board throughout 
the year in reviewing these risks. 
The Group audit partner from Deloitte 
and the head of outsourced internal audit 
from PwC (or their designate) attends all 
meetings of the Committee.

At each Audit Committee meeting, 
the Committee receives papers from 
management which comment on the 
principal balances in the financial 
statements and discusses any significant 
judgements and matters of a financial 
reporting nature arising since the last 
meeting. In the current year, these have 
included consideration of:

 − the application of routine period-end 
accounting policies and procedures;
 − the finalisation of the approach taken 

and judgements made in relation to the 
application of IFRS 16, which was effective 
for the Group from 1 May 2019; and 

 − assessing areas of judgement 

which were considered by the Audit 
Committee during the year and 
whether these are highlighted 
appropriately within the Annual Report;
 − the outcome of meetings held during 
the year with Deloitte as external 
auditor and PwC as internal auditor 
to discuss qualitative accounting 
judgements and overall controls. 
The meetings cover suitability, 
consistency of application in year 
and across periods and accounting 
practices of industry peers; and 
 − assessing whether the report is 
clear and understandable, with 
appropriate narrative given to 
present the whole story. Specific 
consideration was given to the 
impact of the COVID-19 pandemic 
on the Group, both in the short term 
and its potential consequences for 
the longer term.

Following its review, the Committee 
concluded that the Annual Report & 
Accounts 2020 are representative of 
the Group and its performance during 
the year and that the Annual Report & 
Accounts 2020 present a fair, balanced 
and understandable overview.

The effectiveness of the Group’s financial 
controls and assurance programme has 
been a further area of focus in the current 
year in light of the ongoing independent 
reviews in this area such as that led by 
Sir Donald Brydon. The Committee is 
responsible for ensuring the scope of the 
Group’s internal audit activities remains 
appropriate and ensuring appropriate 
actions are taken to address any control 
observations raised. PwC presented 
their internal audit plan at the December 
meeting and reported their findings 
to the May Audit Committee meeting.

Further details of the activities of the 
Audit Committee during the year are set 
out on following page.

FAIR, BALANCED AND UNDERSTANDABLE
As part of its responsibilities, the Board 
has requested that the Audit Committee 
assess whether, in its opinion, the 
Annual Report & Accounts 2020, 
taken as a whole, is a fair, balanced 
and understandable presentation of 
the Group’s position and prospects. 

In making its assessment, the Audit 
Committee considered a number of 
factors, including:

 − whether the narrative reporting on 
the performance of the business 
is consistent with the financial 
statements presented;

 − whether the information presented 
is complete with no information 
omitted that should have been 
included to enable a user to 
understand the business, its 
performance and its prospects;
 − considering the KPIs utilised by 
the Group, including alternative 
performance measures, to ensure 
that these best reflect its strategic 
priorities and fairly present business 
performance;

 − the going concern and viability statement 
to ensure that they are appropriate, are 
based upon suitable assumptions and 
consider the risks to which the Group 
is exposed appropriately.

We typically receive reports from 
Deloitte at three of the meetings. The 
first, in December, contains the results of 
Deloitte’s review of our half-year results. 
The half-year review also informs 
Deloitte’s planning for the annual audit. 
Their full audit plan and proposed audit 
fee is presented to the February/March 
meeting of the Committee. Deloitte’s 
final report of the year is at the June 
committee meeting when we review the 
draft annual report. Deloitte’s report 
contains the findings from their audit 
work, including comments on the draft 
annual report. In the current year, the 
Committee also received an update from 
Deloitte in May 2020 in light of the impact 
of the COVID-19 pandemic on the audit. 
The Committee is responsible for the 
Group’s relationship with the external 
auditor, including assessing the audit 
plan, monitoring independence and 
effectiveness.

Ashtead Group plc Annual Report & Accounts 2020STRATEGIC REPORTFINANCIAL STATEMENTSADDITIONAL INFORMATIONDIRECTORS’ REPORT80

AUDIT COMMITTEE REPORT CONTINUED

Integrity of financial reporting
We reviewed the integrity of the quarterly 
and annual financial statements of the 
Company. This included the review 
and discussion of papers prepared by 
management and took account of the 
views of the external auditor. The key 
areas reviewed in the current year are 
set out in the table below.

In addition, the Committee also 
considered the following matters during 
the course of the year: 

 − the adoption of IFRS 16, which was 

effective from 1 May 2019, resulting in 
the recognition of a right-of-use asset 
and a lease liability reflecting future 
lease payments on the balance sheet 
for all lease contracts other than 
short-term leases and leases of 
low-value assets. In the income 
statement, a depreciation charge on 
the right-of-use asset and an interest 
expense has been recognised on the 
lease liability, replacing the previously 
recognised operating lease charge.

Following work undertaken in the prior 
year, the Committee finalised its review 
of the implementation of IFRS 16. In 
assessing the impact of IFRS 16, the 
Committee considered management’s 
key judgements in adoption, including:

 −  transition approach: the Group 

elected to apply IFRS 16 using the 
modified retrospective approach, 
with the lease liability equal to the 
right-of-use asset on transition;

 − recognition exemption options: 

short-term and low-value assets 
were excluded from the lease liability 
as permitted by IFRS 16;

 −  lease term: most of the Group’s leases 
relate to properties and our lease 
terms typically include options, at our 
sole discretion, to extend or terminate 
the lease. The Committee considered 
management’s assessment of the 
likelihood for the Group to exercise 
these renewal or termination options 
in valuing the Group’s lease liability 
and concluded that recognition of the 
maximum lease term best reflects the 
Group’s assessment of the options 
available to it; and 

 − discount rate: considered the 

methodology applied in determining the 
discount rate applicable to calculating 
the lease liability, with use of an 
incremental borrowing rate approach. 

 IFRS 16 had a material impact on the 
Group’s assets and liabilities as leases 
are capitalised and operating lease 
charges are replaced with depreciation 
and interest, with the right-of-use 
asset and initial lease liability of £883m 
recognised on transition.

  Further details are set out in Notes 2 
and 17 of the financial statements;

 − reviewed the Group’s key controls across 
each of its principal business cycles to 
assess the Group’s overall assurance 
framework. As part of this process, 
the Committee decided to review and 
re-document end-to-end controls 
across the principal financial cycles in 
preparation for any changes which arise 
as a result of the independent reviews 
being undertaken into audit, its quality 
and effectiveness, such as the review 
led by Sir Donald Brydon; and

 − reviewed the Group’s tax strategy and 
received an update on tax compliance 
matters.

AUDIT COMMITTEE CONCLUSION

The Committee is satisfied that the 
judgements taken are appropriate and 
that these are consistent with prior years. 

Specific consideration was given to 
whether the COVID-19 pandemic had 
any impact on the carrying value of 
the rental fleet but the Committee was 
satisfied that there were no unique 
factors which affected the estimated 
useful economic life or residual value 
of our assets.

The Committee is satisfied that the 
going concern basis of preparation 
continues to be appropriate in 
preparing the financial statements.

KEY AREA

RESPONSE

Carrying value of rental fleet 
The carrying value of the 
Group’s rental fleet of £5,890m 
(2019: £5,413m) makes up 56% 
(2019: 65%) of the Group’s gross 
assets. Both the useful lives 
and residual values assigned 
requires the exercise of 
judgement by management. 

Management undertakes an annual review of the 
appropriateness of the useful lives and residual 
values assigned to property, plant and equipment 
and assesses whether they continue to be 
appropriate and whether there are any indications 
of impairment. Among other things this review 
considers the level of gains on disposal and age of 
assets at the date of disposal along with the level 
of second-hand values, while taking into account 
the impact of the economic cycle.

Going concern and financing 
activities  
The Group requires ongoing 
access to its financing 
arrangements to enable  
it to benefit from growth 
opportunities. 

During the year, the Group 
issued $1.2bn of senior notes 
(retiring $500m of senior 
notes due in 2024) and entered 
into a 12-month $500m 
incremental facility under 
the Group’s asset-based 
lending facility.

Management reviewed the appropriateness of the 
going concern assumption in preparing the financial 
statements. The Committee reviewed a paper 
prepared by management which considered the 
Group’s internal budgets and forecasts of future 
performance, available financing facilities and 
facility headroom. In addition, we reviewed scenario 
planning in assessing the Group’s viability over the 
medium term, including sensitivity analysis in light 
of market uncertainties presented by COVID-19. 
These sensitivities included a more significant and 
sustained period of revenue reduction and increased 
irrecoverability of receivables, while taking account 
of reasonable mitigating actions.

Taking account of reasonably possible changes in 
trading performance, used equipment values and 
other factors that might affect availability, the Group 
expects to maintain significant headroom under its 
borrowing facilities for the forthcoming year.

Goodwill impairment review  
The Group’s strategy includes 
growth through bolt-on M&A 
activity as a result of which 
goodwill arises. The carrying 
value of goodwill at 30 April 2020 
is £1,340m (2019: £1,145m).

The Group undertakes a formal goodwill impairment 
review as at 30 April each year. This is based on the 
latest approved budget and three-year plans for 
the US, UK and Canadian businesses. The Group 
classifies certain specialty businesses as separate 
cash-generating units (‘CGUs’), due to them 
generating separately identifiable cash flows. 

We are satisfied that the CGUs are 
appropriate to the Group and that there 
is no impairment of the carrying value 
of goodwill in the CGUs of Sunbelt US, 
Sunbelt UK or Sunbelt Canada. 

Further details are provided in Note 14 
to the financial statements.

Ashtead Group plc Annual Report & Accounts 2020 
 
81

EXTERNAL AUDIT
External audit effectiveness
The Committee conducted an assessment 
of the effectiveness of the audit of the 
2020 financial statements, based on its 
own experience and drawing on input 
from senior corporate management 
and senior finance management across 
the Group. The review was based 
on questionnaires completed by the 
members of the Committee and senior 
management. The questionnaires focused 
on the quality and experience of the team 
assigned to the audit, the robustness of 
the audit process, the quality of delivery 
and communication and governance 
and independence of the audit firm. 
This review also considers the role of 
management in the audit process and 
therefore enables the Audit Committee 
to form a view of management’s role 
in ensuring the effectiveness of the 
external audit.

The questionnaires used enable the Audit 
Committee to gain a thorough insight into 
the audit process with sufficient detail to 
establish an informed view of the audit 
process across the business and as such 
form a view as to the effectiveness of the 
external audit.

The feedback received was positive and 
recognised an appropriate focus on the 
principal risks. Furthermore, the audit 
work continued to be completed in a 
rigorous and sceptical manner despite 
the challenges arising from remote 
working practices enforced as a result 
of the COVID-19 pandemic. At its meeting 
in June, the Committee discussed the 
results from the questionnaires and the 
audit process more generally. As a result 
of these considerations, the Committee 
is satisfied that the audit process and 
strategy for the audit of the 2020 financial 
statements was effective.

Reappointment of external auditor
Deloitte was appointed external auditor 
in 2004. The external auditor is required 
to rotate the audit partner responsible 
for the Group audit every five years and 
this year is William Smith’s second year 
as lead audit partner. 

The Committee considers the 
reappointment of the external auditor 
each year and is recommending to 
the Board that a proposal be put to 
shareholders at the 2020 AGM for the 

re-appointment of Deloitte. There are no 
contractual restrictions on the Company’s 
choice of external auditor and in making 
its recommendation the Committee took 
into account, amongst other matters, 
the tenure, objectivity and independence 
of Deloitte, as noted above, and its 
continuing effectiveness and cost.

The Company has complied with the 
provisions of the Competition and 
Market Authority’s Order on audit 
tendering and rotation for the financial 
year under review. Under the transitional 
arrangements, the Group is not required 
to rotate its auditor until after the April 
2023 year end. We considered formally 
whether to conduct a tender for the audit 
in 2017 to coincide with the rotation 
of Deloitte’s lead audit partner for the 
2019 audit. We concluded that Deloitte 
continued to undertake an effective audit 
and we would not tender for the 2019 
audit. We continue to be satisfied that this 
remains appropriate and expect to tender 
the audit in 2022/23 for the 2024 audit.

Non-audit services and external 
auditor independence
The Audit Committee monitors the nature 
and extent of non-audit services on a 
regular basis to ensure the provision of 
non-audit services is within the Group’s 
policy and does not impair the auditor’s 
objectivity or independence. Whilst the 
use of the Group’s auditor for non-audit 
services is not prohibited, the Group 
typically elects to use an alternative 
adviser but accepts that certain work 
of a non-audit nature is best undertaken 
by the external auditor.

We were again satisfied that non-audit 
services were in line with our policy and 
did not detract from the objectivity and 
independence of the external auditor. 

The non-audit fees paid to the Company’s 
auditor, Deloitte LLP, for the year relate 
to their review of the Company’s interim 
results and completion of work 
associated with the Group’s refinancings 
typically undertaken by the auditor. 
Details of the fees payable to the external 
auditor are given in Note 4 to the financial 
statements. Non-audit fees represented 
14% of the audit fee in the year.

INTERNAL AUDIT
The internal operational audit teams in 
each business undertake operational 
audits across the store network using 
a risk-based methodology. Each year 
we agree the scope of work and the 
coverage in the audit plan at the start of 
the year and receive formal reports on the 
results of the work at the half year and 
full year. During the year 500 audits were 
completed, which is consistent with our 
goal for each of our 1,100 stores to receive 
an audit visit at least once every two 
years. The audits are scored and action 
plans agreed with store management 
to remedy identified weaknesses. This 
continual process of reinforcement is key 
to the store level control environment.

In addition, our outsourced internal audit 
function undertakes audit work in relation 
to our accounting and support office 
functions, including testing of our general 
IT controls. The Committee is responsible 
for the Group’s relationship with the 
internal auditor, ensuring the scope of 
work is appropriate to the Group and that 
findings are considered and actioned 
appropriately. The Committee receives 
regular updates from the internal auditor 
throughout the year as to the status of 
work and findings arising. 

In the current year, internal audit work of 
the accounting and support office functions 
has focused on the design, implementation 
and operating effectiveness of controls 
relating to revenue, payroll, lease 
accounting, the financial close process 
and general IT controls, including cyber 
security. The scope of the work 
undertaken by our outsourced internal 
audit function is designed to provide 
coverage of our key controls across the 
principal financial cycles on a rotational 
basis and be complementary to 
management’s assurance processes 
and the work of the external auditor.

The internal auditor prepares detailed 
reports which are discussed with 
management and against which detailed 
action plans are agreed. Key matters 
are highlighted to the Audit Committee 
through reports presented at Audit 
Committee meetings and the Audit 
Committee receives regular updates as 
to the status of open recommendations.

Ashtead Group plc Annual Report & Accounts 2020STRATEGIC REPORTFINANCIAL STATEMENTSADDITIONAL INFORMATIONDIRECTORS’ REPORT − comprehensive audits at each store 
generally carried out at least every 
two years by internal operational audit. 
A summary of this work is provided 
semi-annually to the Audit Committee; 
and

 − whistle-blowing procedures by which 

staff may, in confidence, raise concerns 
about possible improprieties or breaches 
of company policy or procedure.

The Committee receives regular 
reports from internal operational audit, 
outsourced internal audit and the Group 
Risk Committee. The Group’s risk 
management processes are an area of 
focus as they adapt to reflect changes 
to our risk profile as a result of our 
significant growth, both organic and 
through bolt-on acquisitions.

VIABILITY STATEMENT
The Committee discussed management’s 
approach to the viability statement 
and reviewed the work undertaken by 
management and reviewed a paper 
summarising their conclusions and 
proposed statement. The statement 
was agreed at the June meeting and 
is included on page 39.

82

AUDIT COMMITTEE REPORT CONTINUED

Internal audit effectiveness
The Audit Committee conducts an annual 
assessment of the scope of internal audit 
and the effectiveness of the internal 
auditor’s work. The review is based on 
the Committee’s engagement with the 
internal auditor and feedback from 
management. An area of focus for 
2020/21 will be ensuring the internal audit 
work undertaken is phased appropriately 
throughout the year. As a result of the 
review of internal audit effectiveness, the 
Committee is satisfied that the scope of 
work and its effectiveness is appropriate.

FINANCIAL CONTROL  
AND RISK MANAGEMENT
The Company’s objective is to maintain 
a strong control environment which 
minimises the financial risk faced by 
the business. It is the Committee’s 
responsibility to review and assess the 
effectiveness of the Company’s internal 
financial controls and internal control 
and risk management factors.

In relation to internal financial control, 
the Group’s control and monitoring 
procedures include:

 − the maintenance and production 
of accurate and timely financial 
management information, including 
a monthly profit and loss account 
and selected balance sheet data for 
each store;

 − the control of key financial risks 

through clearly laid down authority 
levels and proper segregation of 
accounting duties at the Group’s 
accounting support centres;

 − the preparation of a monthly financial 

report to the Board;

 − the preparation of an annual budget 
and periodic update forecasts which 
are reviewed by the executive directors 
and then by the Board;

 − a programme of rental equipment 

inventories and full inventory counts 
conducted at each store by equipment 
type and independently checked on 
a sample basis by our operational 
auditors and external auditor;

 − detailed internal audits at the Group’s 
major accounting centres undertaken 
by internal audit specialists from a 
major international accounting firm;

Ashtead Group plc Annual Report & Accounts 202083

NOMINATION COMMITTEE REPORT

The Nomination Committee meets as and when required 
to consider the structure, size and composition of the 
Board of directors. The Committee’s primary focus 
during the year remained succession planning.

Board composition and diversity
Our objective is to have a broad range of 
skills, background and experience within 
the Board as we believe that this ensures 
the Board is best placed to serve the 
Company. While we will continue to 
ensure that we appoint the best people 
for the relevant roles, we recognise the 
benefits of diversity in ensuring a mix of 
views and providing a broad perspective. 

The Group’s gender diversity statistics 
are set out within our Responsible 
business report including details of 
its approach to diversity and equal 
opportunities across the Group. At board 
level, three out of eight of our Board roles 
are held by women but we note that 
diversity extends beyond the measureable 
statistics of gender and ethnicity. As such, 
while we do not set any particular targets, 
we continue to take diversity in its wider 
context into account when considering 
any particular appointment.

BOARD APPOINTMENT PROCESS
When considering the recruitment of a 
new director, the Committee considers 
the required balance of skills, knowledge, 
experience and diversity to ensure that 
any new appointment adds to the overall 
board composition. The Committee 
utilises the services of independent 
external advisers to facilitate the search 
based on the criteria determined by the 
Committee for the role.

PAUL WALKER
Chair of the Nomination Committee

ROLE OF THE NOMINATION 
COMMITTEE
The principal duties of the Committee 
are making recommendations to the 
Board on:

 −  the Board’s structure, size, composition 

and balance; and

 −  the appointment, reappointment, 
retirement or continuation of any 
director.

Neither the chair of the Board nor the 
Group chief executive serving on the 
Nomination Committee is permitted to 
participate in the appointment of their 
respective successors.

MAIN ACTIVITIES OF THE 
NOMINATION COMMITTEE DURING 
THE YEAR
In January 2020 after an extensive 
search, and having been interviewed 
by each member of the Committee, 
Jill Easterbrook was appointed as a 
non-executive director and a member 
of the Audit, Remuneration and 
Nomination Committees. 

Jill has extensive knowledge of digital 
platforms within retail environments, 
having previously been the chief executive 
officer of JP Boden & Co and having 
formally held a number of senior roles 
with Tesco PLC. 

Other matters addressed by the 
Nomination Committee during the year 
included:

Reappointment of directors
The Committee unanimously 
recommends the election/re-election 
of each of the directors at the 2020 AGM. 
In making this recommendation, 
we evaluated each director in terms of 
their performance, commitment to the 
role, and capacity to discharge their 
responsibilities effectively, given their 
other external time commitments 
and responsibilities.

The members of the Nomination 
Committee are Paul Walker (Chair), 
Brendan Horgan, Angus Cockburn, 
Jill Easterbrook, Tanya Fratto,  
Lucinda Riches and Lindsley Ruth.  
Eric Watkins is secretary to 
the Committee.

The Nomination Committee’s terms  
of reference are available on the 
Group’s website.

Ashtead Group plc Annual Report & Accounts 2020STRATEGIC REPORTFINANCIAL STATEMENTSADDITIONAL INFORMATIONDIRECTORS’ REPORT84

REMUNERATION REPORT
REMUNERATION AT A GLANCE

ASHTEAD’S REMUNERATION PHILOSOPHY

Our remuneration philosophy aligns with our strategic priorities:

BUILD A BROAD PLATFORM  
FOR GROWTH

OPERATIONAL EXCELLENCE

MAINTAIN FINANCIAL AND  
OPERATIONAL FLEXIBILITY

Remuneration structures balance growing earnings,  
delivering strong RoI, whilst maintaining leverage 
discipline.

Executives are incentivised to optimise business 
performance through the economic cycle and build 
a stronger underlying business with sustainable 
long-term shareholder value creation.

Aligning short-term and long-term reward promotes 
the alignment of executive and shareholder interests.

OVERVIEW OF THE REMUNERATION POLICY 
The remuneration policy is predominantly weighted towards performance-related pay. A significant portion of this is long term  
and remains at risk once awarded.

REMUNERATION

Base salary

Benefits and pension

Deferred bonus plan

IMPLEMENTATION OF POLICY

 − Salary increases in May 2019 of 3% for the chief executive (aligned with the general 

workforce) and 5% for the finance director (reflecting progression in role)

 − No increase proposed for 2020/21

 − Market competitive benefits package
 −  Co-match under the US 401K defined contribution pension plan and 409A deferred 
compensation plan for the chief executive (c. 2% of salary) and cash allowance 
in lieu for the finance director (15% of salary)

 − Maximum opportunity of 225% of base salary (target 50% of maximum)
 − Based on Group underlying pre-tax profit
 − Participants can receive two-thirds of the combined total of their earned bonus 

for the current year and the value of any share equivalent awards brought forward 
from the previous year. The other one-third is compulsorily deferred into new share 
equivalents and subject to forfeiture

Performance share plan

 − Award levels of 200% salary for the chief executive and 150% for the finance 

Shareholding guidelines

director (below the plan maximum of 250% of salary)

 − Awards vest after three years subject to relative TSR, EPS, RoI and leverage targets
 − Vested shares are held for a further two years

 − Shareholding requirement of 300% of salary for the chief executive and 200% of 
salary for the finance director, to be built and maintained whilst in employment 
and for a period of two years post-cessation

Ashtead Group plc Annual Report & Accounts 202085

PERFORMANCE OUTCOMES FOR 2019/20

Deferred bonus plan

Actual

0

200

400

600

800

1,000

1,200

1,400

Targets

1,063

  Forfeiture 

  Entry 

  Threshold 

  Target 

  Maximum

Ashtead DBP = nil pay-out

Performance share plan

Relative total shareholder 
return (40% weighting)

Earnings per share 
(25% weighting)

RoI (25% weighting)

Leverage (10% weighting)

REMUNERATION OUTCOMES

Target range

Ashtead’s performance

Median to upper quartile

Upper quartile

6–12% CAGR

10–15% 

< 2.0 times

19% CAGR

15% RoI

Average 1.8 times

Ashtead PSP = 100% vesting

Chief Executive – Brendan Horgan (£’000)

Finance Director – Michael Pratt (£’000) 

2020

2019

2020

2019

0

1,000

2,000

3,000

4,000

5,000

0

200

400

600

800

1,000

1,200

1,400

1,600

  Salary 

  Pension and benefits 

  DBP 

  PSP

EXECUTIVE DIRECTOR SHAREHOLDINGS

Chief Executive – Brendan Horgan

Finance Director – Michael Pratt 

400,884

1,027%

271,087

1,201%

SHARES HELD OUTRIGHT

PERCENTAGE OF BASE SALARY

SHARES HELD OUTRIGHT

PERCENTAGE OF BASE SALARY

Ashtead Group plc Annual Report & Accounts 2020STRATEGIC REPORTFINANCIAL STATEMENTSADDITIONAL INFORMATIONDIRECTORS’ REPORT 
 
 
 
 
 
 
 
86

REMUNERATION REPORT CONTINUED

The Remuneration Committee ensures that 
executive remuneration aligns appropriately with 
the business strategy and that the remuneration 
policy remains appropriate.

DEAR SHAREHOLDER
I am pleased to present the Remuneration 
Report for 2020 following another year 
of strong performance for the Group.

Company performance
The Group’s performance for the current 
year reflects the impact of the COVID-19 
pandemic. Until the impact of the pandemic 
was felt, the Group was on track to deliver 
another year of industry-leading growth 
and performance. However, the events 
that followed, including the actions of 
governments in the jurisdictions in which 
we operate, resulted in a substantial 
decline in business in the fourth quarter 
of the year. 

Salary and fees
Each year the Committee determines 
the salary levels, bonus and long-term 
incentive targets for the executive directors. 
In addition, the Committee reviews the 
proposed salary increases for the wider 
workforce and the bonus proposals for 
each of the businesses. In doing so, the 
Committee seeks to ensure a consistent 
reward structure throughout the Group.

In light of the continuing market 
uncertainties and with support from the 
executives, the Committee has determined 
that there will be no increase in executive 
directors’ salaries for 2020/21. Similarly, 
the fees for our chair and the non-executives 
will remain at last year’s levels.

Deferred Bonus Plan
Brendan Horgan and Michael Pratt 
participate in the Group’s Deferred 
Bonus Plan (‘DBP’) where performance 
is measured by reference to Group 
underlying pre-tax profit, excluding the 
impact of IFRS 16. The bonus targets for 
2019/20 and the performance relative 
to them are set out in Table 01.

When the Company sets its budgets and 
consequently its bonus targets prior to 
the commencement of the financial year it 
does so at the prevailing exchange rate at 
that time and assumes that rate remains 
constant throughout the financial year. 
The budgeted exchange rate for the 
financial year was £1:$1.30.

For the purpose of the DBP, the Company 
has and will continue to measure 
performance using the budgeted 
exchange rates. This ensures that the 
executives do not enjoy any benefit or 
suffer any detriment from fluctuations in 
the exchange rate. Whilst reported Group 
underlying pre-tax profit, excluding IFRS 
16, was £1,091m, at budgeted exchange 
rates this equated to £1,063m and it is the 
latter figure upon which the executives’ 
bonuses have been assessed.

The Committee is extremely grateful to its 
workforce as a whole and its executive 
directors in particular who have worked 
tirelessly to deliver an outstanding 
performance notwithstanding the 
material impact of COVID-19. As at the 
middle of March the Group was on track 
to deliver above target performance, 
but the temporary decline in business 
performance in the final quarter means 
that the threshold set at the start of the 
year was not met. Notwithstanding the 
uncontrollable nature of the pandemic, 
the Committee determined reluctantly not 
to exercise the discretion available to it 
under the approved remuneration policy 
to amend the targets. As a result, the 
executive directors will receive no bonus 
payments for the 2019/20 financial year.

The executive directors will receive 
payments under the deferred element 
of the plan, details of which appear at 
page 94.

2017 Performance Share Plan 
award vesting
The sustained long-term performance 
of the Company is reflected in the full 
vesting of the 2017 Performance Share 
Plan (‘PSP’) award. The award will vest on 
the completion of the three-year vesting 
period in June 2020. Table 02 sets out 
the performance conditions and targets, 
weightings, actual performance and 
associated level of vesting.

The remuneration outcomes for the year 
reflect the strong performance, which 
continues to be delivered by the Company 
and its high-performing executive team.

The members of the Remuneration 
Committee are Lucinda Riches (Chair), 
Angus Cockburn, Jill Easterbrook, 
Tanya Fratto and Lindsley Ruth. 
Eric Watkins is secretary to the 
Committee.

The Remuneration Committee’s terms 
of reference are available on the 
Group’s website.

Ashtead Group plc Annual Report & Accounts 202001  DEFERRED BONUS PLAN

Forfeiture
Entry
Threshold
Target
Maximum
Actual – reported excluding IFRS 16
Actual – budgeted exchange rates excluding IFRS 16

02  2017 PERFORMANCE SHARE PLAN AWARD VESTING

Measure
TSR
EPS growth
RoI
Leverage

Weighting of award 
to measure
40%
25%
25%
10%

Threshold level of
vesting (25%)
Median
6% CAGR
10%
<2.0 times

Maximum level of
vesting (100%)

Actual
Upper quartile Upper quartile
19% CAGR
15%
Average 1.8

12% CAGR
15%

87

Group pre-tax profit
£850m
£1,120m
£1,145m
£1,175m
£1,235m
£1,091m
£1,063m

% of element of
award vesting
40%
25%
25%
10%
100%

The Group, having achieved the objectives 
set out in its strategic 2021 plan, will be 
launching its next strategic plan in the 
coming year. The plan will be ambitious 
and challenging and it will be crucial 
to the success of that plan that an 
appropriate remuneration and incentive 
structure is in place. My colleagues and 
I will be consulting with the Group’s major 
shareholders well in advance of any 
proposed changes to the Group’s 
remuneration policy. 

The Committee will continue to focus its 
remuneration policy implementation on:

 − supporting the Group’s strategy over 
the next stage of its development;
 − attracting, retaining and motivating 

the executive directors who are critical 
to executing the business strategy 
and driving the continued creation 
of shareholder value;

 − ensuring the remuneration is 

competitive against companies of 
similar size and complexity; and
 − retaining and attracting strong 

leadership, both in North America 
and the UK, while being cognisant of 
the views of the Group’s shareholders 
and listing environment.

The Committee will continue to have 
regard to pay and employment conditions 
across the Group, especially when 
determining salary increases. 

Conclusion
The key decisions relating to Group 
remuneration in the current year are set 
out below:

 − the Group chief executive and Group 
finance director salaries will be 
maintained at existing levels;
 − no bonuses will be awarded to 

executive directors under the deferred 
bonus plan for 2019/20 performance; 

 − the 2017 PSP award will vest in full 

on 19 June; and 

 − there will be no changes to the 

quantum of the 2020 PSP award 
made to the executive directors and 
the performance targets will remain 
the same. 

At this year’s AGM there will be a 
single resolution in respect of the 
implementation of the remuneration 
policy, details of which are more fully 
set out in the Notice of Meeting. 

I believe the decisions made by the 
Committee both reflect and build on 
the constructive shareholder dialogue 
which I intend to continue going forward. 
I hope you will agree and will therefore 
be able to vote in favour of this year’s 
Remuneration report. 

LUCINDA RICHES
Chair of the Remuneration Committee

2020 Performance Share Plan award
The Committee has said for a number of 
years that its PSP performance targets 
are ‘through the cycle’ targets and as 
such will not be amended on the up cycle 
or the down cycle. Notwithstanding the 
challenges that will be presented by the 
fallout from the pandemic, the Committee 
continues to believe that through the cycle 
targets remain the most appropriate 
measures for a cyclical business and 
will retain the targets detailed above for 
its 2020 award.

As at the date of this report the share 
price is 24% higher than it was at the 
same time last year and this coupled with 
the unchanged performance targets has 
led the Committee to decide that the level 
of awards for executive directors will 
remain unchanged for the 2020 award.

Leavers
As reported in our 2019 Annual Report, 
Geoff Drabble stepped down from the 
Board as Group chief executive on 1 May 
2019 after 12 years in the role and retired 
from the Company on 30 November 2019. 
As previously reported, Geoff will be 
treated as a good leaver under the 
Performance Share Plan (PSP). 
See page 96 for further details on 
payments to former directors.

Future years
The Committee is cognisant of the fact that 
91% of its revenue and 98% of its profit 
are generated from its North American 
business. The Group seeks to retain and 
recruit the most talented people in all the 
jurisdictions in which it operates and its 
remuneration package, particularly, but 
not exclusively, in North America has 
fallen behind current market practice 
making the retention and recruitment 
of talent a significant challenge.

Ashtead Group plc Annual Report & Accounts 2020STRATEGIC REPORTFINANCIAL STATEMENTSADDITIONAL INFORMATIONDIRECTORS’ REPORT88

REMUNERATION REPORT CONTINUED

INTRODUCTION
This report has been prepared in accordance with the Listing Rules of the Financial Conduct Authority, the relevant sections 
of the Companies Act 2006 and The Large and Medium-sized Companies and Groups (Accounts and Reports) (Amendment) 
Regulations 2013 (‘the Regulations’). It explains how the Board has applied the Principles of Good Governance relating to directors’ 
remuneration, as set out in the UK Corporate Governance Code. The Regulations require the auditor to report to the Company’s 
members on elements of the Directors’ remuneration report and to state whether, in their opinion, that part of the report has been 
properly prepared in accordance with the Companies Act 2006. The audited information is included on pages 93 to 97.

An ordinary resolution concerning the Directors’ remuneration report (excluding the remuneration policy) will be put to shareholders 
at the AGM on 8 September 2020.

REMUNERATION POLICY
During the 2019/20 financial year, the Committee reviewed its approach to remuneration against the provisions of paragraph 40 of 
the Code, and concluded that the remuneration policy and practices appropriately address the six pillars of: clarity; simplicity; risk, 
predictability; proportionality; and alignment to culture.

The remuneration policy is simple and well understood, and remuneration disclosures are drafted in the spirit of transparency. 
Remuneration practices reinforce the Group’s culture, while the selection of incentive measures align with the Group’s strategy. 
Targets are set to be sufficiently stretching to ensure poor performance is not rewarded, but without being so stretching as to 
encourage and reward excessive risk taking. The Committee also retains appropriate discretion to adjust formulaic bonus and PSP 
outcomes, where these would otherwise result in outcomes that are not aligned with stakeholders’ experience.

No changes to the policy or its implementation were made during the year and the policy was operated as set out below. Despite 
the continued strong and resilient performance of the business, the COVID-19 pandemic had a material impact on fourth quarter 
performance resulting in lower overall reward outcomes for the executive directors compared to previous years. The Committee 
will keep the policy under review to ensure it appropriately incentivises and rewards strong performance going forward and, in the 
context of the expected launch in 2021 of the Group’s next strategic plan, that it continues to support the strategy. Major shareholders 
will be consulted in advance on any proposed changes. 

The Group’s remuneration policy

Performance conditions  
and assessment
N/A

Maximum potential value
The policy for salary is 
around the median level for 
comparable positions in 
relation to the comparator 
groups.

Increases will normally be 
in line with both the market 
and typical increases for 
other employees across 
the Group.

Details of the executive 
directors’ salaries, and 
any increases awarded will 
be set out in the statement 
of implementation of 
remuneration policy for 
the following financial year.

BASE SALARY

Link to strategy
The purpose of the base 
salary is to attract and 
retain directors of the high 
calibre needed to deliver 
the long-term success of 
the Group without paying 
more than is necessary 
to fill the role.

Operation
Ordinarily, base salary is set 
annually and is payable on a  
monthly basis.

An executive director’s base salary 
is determined by the Committee. 
In deciding appropriate levels, 
the Committee considers the 
experience and performance 
of individuals and relationships 
across the Board and seeks to 
be competitive using information 
drawn from both internal and 
external sources and taking account 
of pay and conditions elsewhere 
in the Company.

The comparator group currently 
used to inform decisions on base 
salary is principally the FTSE 50 to 
100 as these organisations reflect 
the size and index positioning of the 
Company. The Committee intends 
to review the comparator group 
each year, to ensure this remains 
appropriate, and any changes would 
be disclosed to shareholders in 
setting out the operation of the 
policy for the subsequent year.

Individuals who are recruited or 
promoted to the Board may, on 
occasion, have their salaries set 
below the policy level until they 
become established in their role. 
In such cases subsequent increases 
in salary may be higher until the 
target positioning is achieved.

Ashtead Group plc Annual Report & Accounts 202089

BENEFITS

Link to strategy
To provide competitive 
employment benefits.

PENSION

Link to strategy
To provide a competitive 
retirement benefit.

Maximum potential value
The maximum will be set at 
the cost of providing the 
listed benefits.

Performance conditions  
and assessment
N/A

Operation
The executive directors’ benefits will 
generally include medical 
insurance, life cover, car allowance 
and travel and accommodation 
allowances.

The type and level of benefits 
provided is reviewed periodically 
to ensure they remain market 
competitive.

Operation
The Company makes pension 
contributions (or pays a salary 
supplement in lieu of pension 
contributions) of up to 15% of an 
executive’s base salary.

Maximum potential value
The maximum contribution 
is 15% of salary. For new 
directors, the contribution 
will be aligned with the 
average UK employee 
contribution.

Performance conditions  
and assessment
N/A

DEFERRED BONUS PLAN (‘DBP’)

Link to strategy
The purpose of the DBP is 
to incentivise executives 
to deliver stretching 
annual financial 
performance while 
aligning short-term and 
long-term reward 
through compulsory 
deferral of a proportion 
into share equivalents. 
This promotes the 
alignment of executive 
and shareholder 
interests.

Operation
The DBP runs for consecutive 
three-year periods with a significant 
proportion of any earned bonus 
being compulsorily deferred into 
share equivalents. Based on 
achievement of annual performance 
targets, participants receive 
two-thirds of the combined total of 
their earned bonus for the current 
year and the value of any share 
equivalent awards brought forward 
from the previous year at the then 
share price. The other one-third is 
compulsorily deferred into a new 
award of share equivalents 
evaluated at the then share price.

Deferred share equivalents are 
subject to 50% forfeiture for each 
subsequent year of the plan period 
where performance falls below  
the forfeiture threshold set by  
the Committee.

At the expiration of each three-year 
period, participants will, subject 
to attainment of the performance 
conditions for that year, receive in 
cash their bonus for that year plus 
any brought forward deferral at  
its then value.

Dividend equivalents may be 
provided on deferred share 
equivalents.

Maximum potential value
The maximum annual 
bonus opportunity under 
the DBP is 225% of base 
salary.

Performance conditions  
and assessment
The current DBP performance 
condition is Group underlying 
pre-tax profit.

Target performance earns 
50% of the maximum 
bonus opportunity.

Stretching financial targets  
are set by the Committee at  
the start of each financial year. 

The Company operates in a 
rapidly changing sector and 
therefore the Committee may 
change the balance of the 
measures, or use different 
measures for subsequent 
financial years, as appropriate.

The Committee has the 
discretion to adjust targets or 
weightings for any exceptional 
events that may occur during 
the year.

The Remuneration Committee 
is of the opinion that given the 
commercial sensitivity arising 
in relation to the detailed 
financial targets used for the 
DBP, disclosing precise targets 
for the bonus plan in advance 
would not be in shareholder 
interests. Actual targets, 
performance achieved and 
awards made will be published 
at the end of the performance 
periods so shareholders can 
assess fully the basis for any 
pay-outs under the plan.

Ashtead Group plc Annual Report & Accounts 2020STRATEGIC REPORTFINANCIAL STATEMENTSADDITIONAL INFORMATIONDIRECTORS’ REPORT90

REMUNERATION REPORT CONTINUED

PERFORMANCE SHARE PLAN (‘PSP’)

Link to strategy
The purpose of the PSP 
is to attract, retain and 
incentivise executives 
to optimise business 
performance through 
the economic cycle and 
hence, build a stronger 
underlying business with 
sustainable long-term 
shareholder value 
creation.

This is an inherently 
cyclical business 
with high capital 
requirements. The 
performance conditions 
have been chosen to 
ensure that there is an 
appropriate dynamic 
tension between growing 
earnings, delivering 
strong RoI, whilst 
maintaining leverage 
discipline.

SHAREHOLDING POLICY

Link to strategy
Ensures a long-term 
locked-in alignment 
between the executive 
directors and 
shareholders.

Operation
PSP awards are granted annually 
and vesting is dependent on the 
achievement of performance 
conditions. Performance is 
measured over a three-year period.

Maximum potential value
The maximum annual 
award which can be made 
under the PSP scheme has 
a market value at the grant 
date of 250% of base salary.

The operation of the PSP is reviewed 
annually to ensure that grant levels, 
performance criteria and other 
features remain appropriate to the 
Company’s current circumstances.

Dividend equivalents may be 
provided on vested shares.

Vested shares (net of taxes) are 
required to be held for a period  
of at least two years post-vesting.

At target performance 
32.5% of the award vests.

In 2020/21 the award for 
Brendan Horgan will be 
200% of base salary and 
150% for Michael Pratt.

Performance conditions  
and assessment
Awards are subject to continued 
employment and achievement 
of a range of balanced and 
holistic performance conditions 
that are maintained across the 
cycle. The current performance 
criteria are total shareholder 
return (40%), earnings per share 
(25%), return on investment 
(25%) and leverage (10%).

Awards vest on a pro rata basis 
as follows:

Total shareholder return –
median to upper quartile 
performance against an 
appropriate comparator group 

Earnings per share – compound 
growth of 6–12% per annum

Return on investment – 10–15% 
(excluding IFRS 16)

Leverage – less than, or equal to, 
2 times (2.4 times post IFRS 16)

Operation
The Committee requires the executive 
directors to build and maintain a 
material shareholding in the Company 
over a reasonable time frame, which 
would normally be five years.

The Committee has discretion to 
increase the shareholding requirement.

Maximum potential value
Minimum shareholding 
requirement:

 − Chief executive: 300% 

of salary

 − Other executive 

directors: 200% of salary

POST-CESSATION SHAREHOLDING REQUIREMENT

Link to strategy
Strengthens the 
alignment between the 
long-term interests 
of executive directors 
and shareholders.

Operation
The Committee requires the 
executive directors to maintain the 
minimum shareholding requirement 
for two years post-cessation.

Maximum potential value
Minimum shareholding 
requirement:

 − Chief executive: 300% 

of salary

 − Other executive 

directors: 200% of salary

Notes to the policy table:
1.  In relation to the PSP:
  a. Total shareholder return measures the relative return from Ashtead against an appropriate comparator group, providing alignment with shareholders’ interests.
  b.  Earnings per share is also a key measure ensuring sustainable profit generation over the longer term and is a measure which is aligned with shareholders’ interests.
  c.  Return on investment is a key internal measure to ensure the effective use of capital in the business which is cyclical and with high capital requirements.
  d.  The use of leverage alongside the other performance measures ensures there is an appropriate dynamic tension and balance, maintaining leverage discipline in 

a capital-intensive business. For awards up to and including 2016, the leverage target was 2.5 times. For 2017 and subsequent awards, it is 2 times (2.4 times post 
IFRS 16), averaged across the three-year period.

2.  In relation to both the DBP and the PSP, malus and clawback provisions exist which enable the Committee to reduce or eliminate the number of shares, notional shares 
or unvested shares held or reduce the amount of any money payable or potentially payable and/or to require the transfer to the Company of all or some of the shares 
acquired or to pay to the Company an amount equal to all or part of any benefit or value derived from, or attributable to, the plans in case of material misstatement 
of accounts or action or conduct of an award holder or award holders which in the reasonable opinion of the Board, amounts to fraud or gross misconduct. 

Ashtead Group plc Annual Report & Accounts 202091

Remuneration policy on new hires
When hiring a new executive director, the Committee will seek to align the remuneration package with the remuneration policy 
summarised above. In addition, where the executive has to relocate, the level of relocation package will be assessed on a case by case 
basis. Although it is not the Committee’s policy to buy-out former incentive arrangements as a matter of course, it will consider 
compensating an incoming executive with like-kind incentive arrangements for foregone incentives with their previous employer, 
taking into account the length of the period they were held and an assessment of the likely vesting value. The Committee will ensure 
that such arrangements are in the best interests of both the Company and the shareholders without paying more than is necessary.

Total remuneration opportunity
Our remuneration arrangements are designed so that a significant proportion of pay is dependent on the delivery of short and 
long-term objectives designed to create shareholder value.

The graphs below illustrate the potential future reward opportunity for each of the executive directors, based on the remuneration 
policy set out on pages 88 to 90 and the base salary at 1 May 2020 and the sterling/dollar exchange rate at 30 April 2020.

CHIEF EXECUTIVE – BRENDAN HORGAN (£’000)

FINANCE DIRECTOR – MICHAEL PRATT (£’000) 

Minimum

94%

6%

Minimum

84%

16%

Target

38%

2% 36% 24%

Target

41%

8% 31% 20%

Maximum

19%

1%

Share price
growth

17%

1%

40%

33%

40%

Maximum

23%

5%

49%

Share price
growth

21%

36%

30%

36%

45%

1,000

1,500

2,000

2,500

4%

500

0

1,000

2,000

3,000

4,000

5,000

6,000

0

  Salary 

  Pension and benefits 

  DBP 

  PSP

In illustrating potential reward opportunities, the following assumptions have been made:

Minimum

Target
Maximum
Share price 
growth

Base and pension
Base salary, benefits and pension 
or cash in lieu of pension
As above
As above

DBP
No DBP payment payable

PSP
No vesting

On target DBP payment (50% of maximum)
Maximum DBP payment

As above

Maximum DBP payment

32.5% vesting
Full vesting
Full vesting with 50% share 
price growth

The impact of share price movements on the value of PSPs have been excluded for the minimum, target and maximum scenario. 
The impact of share price on the value of mandatory bonus deferrals into the DBP has been excluded from all scenarios.

Service contracts
The Company’s policy is that executive directors have rolling contracts terminable by either party giving the other 12 months’ notice, 
which are available for inspection at the Company’s registered office. The service contracts for each of the executive directors all 
contain non-compete provisions appropriate to their roles.

Policy on payment for loss of office
Upon the termination of employment of any executive director, any compensation will be determined in accordance with the relevant 
provisions of the director’s employment contract and the rules of any incentive scheme which are summarised below.

BASE SALARY AND BENEFITS

Approach
In the event of termination by the Company, there will be no compensation for loss 
of office due to misconduct or normal resignation.

Application of Committee discretion
The Committee has discretion to make a lump 
sum payment in lieu.

In other circumstances, executive directors may be entitled to receive 
compensation for loss of office which will be a maximum of 12 months’ salary.

Such payments will be equivalent to the monthly salary and benefits that the 
executive would have received if still in employment with the Company. Executive 
directors will be expected to mitigate their loss within a 12-month period of their 
departure from the Company.

PENSION

Approach
Pension contributions or payments in lieu of pension contribution will be made 
during the notice period. No additional payments will be made in respect of 
pension contributions for loss of office.

Application of Committee discretion
The Committee has discretion to make a lump 
sum payment in lieu.

Ashtead Group plc Annual Report & Accounts 2020STRATEGIC REPORTFINANCIAL STATEMENTSADDITIONAL INFORMATIONDIRECTORS’ REPORT 
 
 
92

REMUNERATION REPORT CONTINUED

DEFERRED BONUS PLAN

Approach
The treatment of the Deferred Bonus Plan is governed by the rules of the plan.

Cessation of employment
If a participant ceases to be employed by a Group company for any reason an 
award that has not vested shall lapse unless the Committee in its absolute 
discretion determines otherwise for ‘good leaver’ reasons (including, but not 
limited to, injury, disability, ill health, retirement, redundancy or transfer of 
the business).

If the Committee determines that deferred awards held in a participant’s plan 
account shall not lapse on cessation of employment, all deferred awards held 
in the participant’s plan account shall vest immediately and the Committee 
shall determine:

(a)   whether the measurement date for that plan year is brought forward to the 

date of cessation or remains at the end of the plan year; and

(b)   whether a reduction is applied to the payment to take account of the 
proportion of the plan year elapsed and the contribution to the Group.

If the Committee determines that the measurement date is the date of cessation, 
the Committee shall pro-rate the performance conditions to the date of cessation.

Change of control
On a change of control, all deferred awards held in a participant’s plan account 
shall vest immediately and the Committee shall determine:

(a)   that the measurement date is the date of the change of control; and
(b)   whether a reduction is applied to the payment to take account of the proportion 

of the plan year elapsed and the participant’s contribution to the Group.

The Committee shall pro-rate the performance conditions to the measurement date. 

In the event of an internal reorganisation, the Committee may determine that 
awards are replaced by equivalent awards.

PERFORMANCE SHARE PLAN

Approach
The treatment of awards is governed by the rules of the plan.

Cessation of employment
If a participant ceases to be employed by a Group company for any reason an 
award that has not vested shall lapse unless the Committee in its absolute 
discretion determines otherwise for ‘good leaver’ reasons (including, but not 
limited to, injury, disability, ill health, retirement, redundancy or transfer of 
the business).

Where the participant is a good leaver, and at the discretion of the Committee, 
awards may continue until the normal time of vesting and with the performance 
target and any other conditions considered at the time of vesting. If the 
participant’s awards vest, the proportion of the awards which shall vest will be 
determined by the Committee in its absolute discretion taking into account such 
factors as the Committee may consider relevant including, but not limited to, 
the time the award has been held by the participant and having regard to the 
performance target and any further condition imposed under the rules of the plan.

Alternatively, the Committee may decide that the award may vest on the date 
of cessation taking into account such factors as the Committee may consider 
relevant including, but not limited to, the time the award has been held by 
the participant and having regard to the performance target and any further 
condition imposed under the rules of the plan.

Change of control
The proportion of the awards which shall vest will be determined by the 
Committee in its absolute discretion taking into account such factors as the 
Committee may consider relevant including, but not limited to, the time the 
award has been held by the participant and having regard to the performance 
target and any further condition imposed under the rules of the plan.

Application of Committee discretion
The Committee has the discretion to determine 
that an executive director is a good leaver.

The Committee retains discretion to set 
the measurement date for the purposes of 
determining performance measurement and 
whether to pro-rate the contribution for that 
plan year. 

It should be noted that it is the Committee’s 
policy only to apply such discretions if the 
circumstances at the time are, in its opinion, 
sufficiently exceptional, and to provide a full 
explanation to shareholders where discretion 
is exercised.

The Committee retains discretion to pro-rate 
the contribution for that plan year. 

It is the Committee’s policy in normal 
circumstances to pro-rate to time; however, 
in exceptional circumstances where the 
nature of the transaction produces exceptional 
value for shareholders and provided the 
performance targets are met, the Committee 
will consider whether pro-rating is equitable.

Application of Committee discretion
The Committee has the discretion to determine 
that an executive director is a good leaver. 

The Committee retains discretion to set the 
vesting date. 

It should be noted that it is the Committee’s 
policy only to apply such discretions if the 
circumstances at the time are, in its opinion, 
sufficiently exceptional, and to provide a full 
explanation to shareholders where discretion 
is exercised.

It is the Committee’s policy to measure the 
level of satisfaction of performance targets 
on a change of control. It is the Committee’s 
policy in normal circumstances to pro-rate to 
time; however, in exceptional circumstances 
where the nature of the transaction produces 
exceptional value for shareholders and 
provided the performance targets are met the 
Committee will consider whether pro-rating 
is equitable.

Ashtead Group plc Annual Report & Accounts 2020 
 
93

There is no agreement between the Company and its directors or employees providing for compensation for loss of office or 
employment that occurs as a result of a takeover bid. The Committee reserves the right to make payments where such payments 
are made in good faith in discharge of a legal obligation (or by way of damages for breach of such an obligation); or by way of 
settlement or compromise of any claim arising in connection with the termination of an executive director’s office or employment.

When determining any loss of office payment for a departing individual the Committee will always seek to minimise the cost to the 
Company whilst seeking to address the circumstances at the time.

Consideration of conditions elsewhere in the Group
The constituent parts of the senior management team’s remuneration package mirror those of the executives. The performance 
conditions attaching to PSP awards are common throughout the Company.

When considering executive compensation, the Committee is advised of, and takes into account, changes to the remuneration 
of employees elsewhere within the Group. The Committee does not consider it appropriate to consult with employees when 
determining executive remuneration.

Remuneration policy for non-executive directors
The remuneration of the non-executive directors is determined by the Board within limits set out in the Articles of Association. 
None of the non-executive directors has a service contract with the Company and their appointment is therefore terminable by the 
Board or the director at any time. When recruiting a non-executive director, the remuneration arrangements offered will be in line 
with the policy table below:

APPROACH TO FEES

BASIS OF FEES

Fees are set at a level to attract and retain high-calibre 
non-executive directors.

Each non-executive director is paid a basic fee for undertaking 
non-executive director and board responsibilities.

Fees are reviewed on a regular basis to ensure they reflect 
the time commitment required and practice in companies of 
a similar size and complexity.

Additional fees are paid to the chair and the chairs of the 
Audit and Remuneration Committees and the senior 
independent director.

ANNUAL REPORT ON REMUNERATION
Single total figure for remuneration (audited information)
Executive directors
The single figure for the total remuneration received by each executive director for the year ended 30 April 2020 and the prior year 
is shown in the table below:

Brendan Horgan
Michael Pratt(v)
Former directors:
Sat Dhaiwal(vi)
Geoff Drabble(vii)

Salary

Benefits(i)

Pension(ii)

DBP(iii)

PSP(iv)

Total

2020
£’000
813
473

–
 –
1,286

2019
£’000

767
450

71
813
2,101

2020
£’000
35
21

–
 –
56

2019
£’000

43
20

4
45
112

2020
£’000
15
71

–
 –
86

2019
£’000

14
68

14
325
421

2020
£’000
641
288

–
 –
929

2019
£’000

1,249
561

–
1,450
3,260

2020
£’000
1,452
385

–
 –
1,837

2019
£’000

2,251
353

23
3,451
6,078

2020
£’000
2,956
1,238

–
 –
4,194

2019
£’000

4,324
1,452

112
6,084
11,972

(i) 

 Benefits include the taxable benefit of company owned cars, private medical insurance and subscriptions and other taxable allowances. Other taxable allowances 
include car, travel and accommodation allowances.

(ii)   The amounts for Michael Pratt, Sat Dhaiwal and Geoff Drabble represent cash payments in lieu of pension contributions at 15%, 20% and 40% of salary, respectively. 
The  amount included for Brendan Horgan represents the co-match under Sunbelt’s 401K defined contribution pension plan and 409A deferred compensation plan. 

(iii)   DBP includes the cash received by each director from the DBP for 2019/20 performance as explained on page 94. As no bonus was awarded in the current year, 
the cash received reflects the release of the brought forward deferred share equivalents for each director on the completion of the three year cycle of the DBP.

(iv)   The PSP value is calculated as the number of shares vesting, valued at the market value of those shares, plus the payment in lieu of dividends paid during the vesting 

period. Market value is the market value on the day the awards vest (if they vest before the date the financial statements are approved) or the average market value for 
the last three months of the financial year (if the awards vest after the date the financial statements are approved). The 2017 award will vest in full on 19 June 2020 and 
has been valued at an average market value of 2,093p for the three months ended 30 April 2020, plus 103p per share in lieu of dividends paid during the vesting period. 
The PSP value for 2019 has been adjusted to reflect the actual market value on the date of vesting of 2,320p.

(v)   Michael Pratt was appointed as a director on 1 April 2018. The amount included in relation to the DBP represents his bonus for the period during which he was a 

director. The PSP figures represent a time-apportioned amount of the 2016 PSP award that vested in July 2019 and the 2017 PSP award that will vest in June 2020 
reflecting the portion of the performance period he served as a director. 

(vi)   Sat Dhaiwal stood down as a director on 31 July 2018. As a good leaver, Sat remained a participant in the PSP in respect of previous awards, pro-rated for time served.
(vii)  Geoff Drabble stood down as a director on 1 May 2019 but remained as an employee until 30 November 2019. As a good leaver, Geoff remained a participant in the PSP 

in respect of previous awards, pro-rated for time served. 

Ashtead Group plc Annual Report & Accounts 2020STRATEGIC REPORTFINANCIAL STATEMENTSADDITIONAL INFORMATIONDIRECTORS’ REPORT94

REMUNERATION REPORT CONTINUED

The value attributable to the 2016 and 2017 PSP awards within the single total figure for remuneration reflects the appreciation 
of the share price since the awards were granted. This is illustrated as follows:

£’000

Brendan
Horgan

PSP 2016

999

1,252

PSP 2016

157

196

PSP 2017

1,072

380

Michael
Pratt

PSP 2017

284

101

0

500

1,000

1,500

2,000

2,500

0

50

100

150

200

250

300

350

400

  Performance element based on share price at date of grant 

   Share price appreciation element since grant date plus cash in lieu of dividends

The Company believes that the above charts show the strong alignment of interests between the executive directors and 
shareholders reflected in the share price appreciation over the performance period. 

Directors’ pension benefits (audited information)
Brendan Horgan is a member of the Sunbelt 401K defined contribution pension plan and the 409A deferred compensation plan. 
He is entitled to a company co-match conditional on contributing into the 401K plan or deferring into the 409A plan. The co-match is 
limited to amounts permitted by regulatory agencies and is affected either by a company payment into the 401K plan or an enhanced 
deferral into the 409A plan and was $19,923 in 2019/20.

At 30 April 2020, the total amount available to Brendan Horgan but deferred under the Sunbelt deferred compensation plan was 
$682,411 or £541,038. This includes an allocated investment loss of $29,227 or £23,082 (2019: gain of £12,830).

The Company makes a payment of 15% of Michael Pratt’s base salary in lieu of providing him with any pension arrangements. 

The Deferred Bonus Plan (audited information)
The performance targets for the DBP for the year were based on performance excluding the impact of IFRS 16 and were as follows:

Forfeiture
Entry
Threshold
Target
Maximum
Actual – reported excluding IFRS 16
Actual – budgeted exchange rates excluding IFRS 16

(i)  Underlying profit excluding IFRS 16.

Group pre-tax profit(i)
£850m
£1,120m
£1,145m
£1,175m
£1,235m
£1,091m
£1,063m

For the year to 30 April 2020, the underlying pre-tax profit for Ashtead Group, excluding IFRS 16, was £1,063m at budget exchange 
rates. As a result, Brendan Horgan and Michael Pratt were not awarded a bonus for the year. 

The three-year period of the DBP ended on 30 April 2020. Under the terms of the DBP, there was no forfeiture of brought forward 
share equivalent awards. The share equivalent awards are summarised below:

Brendan Horgan
Michael Pratt

Number of share equivalent awards

Brought
forward
29,459
13,226

Granted
–
–

Released
(29,459)
(13,226)

Carried
forward
–
–

Value of 
released
awards
£’000
641
288

Ashtead Group plc Annual Report & Accounts 202095

The Performance Share Plan
The performance criteria represent a balanced and holistic approach involving four measures selected because delivery of them 
through the cycle is a significant challenge and the achievement of them will deliver optimum sustainable performance over the 
long term. The performance criteria are as follows:

Award date

Financial year

TSR (40%)

EPS (25%)

RoI (25%)

Leverage (10%)

Status

Performance criteria (measured over three years)

4/7/16

2016/17

From 1 May of the 
year of grant 
versus the FTSE 
350 companies 
ranked 50th to 
100th by market 
capitalisation

25% of this element 
of the award will vest 
if EPS compound 
growth for the three 
years ending 30 April 
immediately prior to 
the vesting date is 6% 
per annum, rising to 
100% vesting if EPS 
compound growth is 
equal to, or exceeds, 
12% per annum

19/6/17

2017/18

As above

As above

25% of this element 
of the award will 
vest at an RoI of 
10% with 100% 
vesting with an RoI 
of 15%

100% of this 
element of the 
award will vest if 
the ratio of net debt 
to EBITDA is equal 
to, or is less than, 
2.5 times

2016 award 
Vested in full in 
July 2019

25% of this element 
of the award will 
vest at an RoI of 
10% with 100% 
vesting with an RoI 
of 15% (excluding 
IFRS 16)

100% of this 
element of the 
award will vest if 
the ratio of net debt 
to EBITDA is equal 
to, or is less than, 
2 times (2.4 times 
post IFRS 16)

2017 award 
Will vest in full 
in June 2020

6/7/18

2018/19

As above

As above

As above

As above

4/7/19

2019/20

As above

As above

As above

As above

2018 award
TSR performance 
is in the upper 
quartile, EPS 
growth of 17%, RoI 
of 15% and leverage 
of 1.9 times

2019 award
TSR performance 
is in the upper 
quartile, EPS 
growth of nil%, RoI 
of 15% and leverage 
of 1.9 times

For performance between the lower and upper target ranges, vesting of the award is scaled on a straight-line basis.

The 2016 PSP award vested in full on 4 July 2019 with EPS compound growth for the three years ended 30 April 2019 of 27%, 
exceeding the upper target of 12%, and the Company’s TSR performance ranked it first within the FTSE 350 companies ranked 
50th to 100th by market capitalisation (excluding investment trusts). RoI was 18% and leverage 1.8 times.

The 2017 PSP award will vest in full on 19 June 2020 with EPS compound growth for the three years ended 30 April 2020 of 19%, 
exceeding the upper target of 12%, and the Company’s TSR performance ranked it eighth within the FTSE 350 companies ranked 
50th to 100th by market capitalisation (excluding investment trusts). RoI was 15% and average leverage was 1.8 times.

EPS is based on the profit before exceptional items, fair value remeasurements and amortisation of acquired intangibles less the 
tax charge included in the accounts. TSR performance is measured relative to companies in the FTSE 350 ranked 50th to 100th 
by market capitalisation (excluding investment trusts) rather than a specific comparator group of companies because there are 
few direct comparators to the Company listed in London. The Company’s TSR performance relative to the FTSE 250 (excluding 
investment trusts) and FTSE 100 (excluding investment trusts) is shown on page 98.

Ashtead Group plc Annual Report & Accounts 2020STRATEGIC REPORTFINANCIAL STATEMENTSADDITIONAL INFORMATIONDIRECTORS’ REPORT96

REMUNERATION REPORT CONTINUED

Single total figure of remuneration (audited information)
Non-executive directors

Angus Cockburn
Jill Easterbrook
Tanya Fratto
Lucinda Riches
Lindsley Ruth
Paul Walker
Former directors:
Chris Cole
Wayne Edmunds 
Ian Sutcliffe

Fees

Benefits(i)

Total

2020
£’000
90
20
60
75
60
350

–
–
 –
655

2019
£’000

47
–
60
75
–
292

99
27
51
651

2020
£’000
–
–
22
–
–
8

–
–
 –
30

2019
£’000

–
–
23
–
–
–

–
–
 –
23

2020
£’000
90
20
82
75
60
358

–
–
 –
685

2019
£’000

47
–
83
75
–
292

99
27
51
674

(i) 

 Travel to London, together with accommodation and subsistence expenditure, is met by the Company for Board members to attend meetings of the Board and 
undertake other activities on behalf of the Company for those directors not based in London.

The non-executive directors did not receive any remuneration from the Company in addition to the fees detailed above.

Scheme interests awarded between 1 May 2019 and 30 April 2020 (audited information)
Performance Share Plan
The nil-cost awards made on 4 July 2019 are subject to the rules of the PSP and the achievement of stretching performance 
conditions, which are set out on page 95, over a three-year period to 30 April 2022. The awards are summarised below:

Brendan Horgan
Michael Pratt

Number
70,600
30,550

Face value
of award(i)
£‘000
1,638
709

Face value of
award as %
of base salary
200%
150%

% of award vesting
for target
performance
32.5%
32.5%

(i)  PSP awards were allocated on 4 July 2019 using the closing mid-market share price (2,320p) of Ashtead Group plc on that day.

Payments to past directors (audited information)
Geoff Drabble stepped down from the Board on 1 May 2019 and his employment ended on 30 November 2019. Geoff continued to 
receive his basic salary and certain benefits for his remaining notice period subject to him observing the non-compete and non-solicit 
provisions in his service contract but was not eligible for a bonus in 2019/20. For the year ended 30 April 2020, these amounts 
totalled £688,116. Following the completion of the three-year period of the DBP, Geoff will also receive the value of brought forward 
share equivalent awards in June 2020 of £743,000. 

As a good leaver, Geoff received his 2016 PSP award in full since he was in employment for the full period and his outstanding 2017 
and 2018 PSP awards were pro-rated to 30 November 2019 in accordance with the PSP rules and are subject to normal vesting 
conditions, details of which are provided in the PSP awards table below. As such, Geoff’s maximum number of awards capable 
of vesting are 79,429 (2017) and 33,716 (2018). The 2019 award will vest in full on 19 June 2020.

Suzanne Wood stepped down from the Board with effect from 31 March 2018 and her employment ended on 30 June 2018. Suzanne 
continued to receive her basic salary and certain benefits for her notice period subject to her observing the non-compete and 
non-solicit provisions in her service contract but was not eligible for a bonus in respect of 2018/19. For the year ended 30 April 2020, 
these amounts totalled £89,995 (2019: £554,783).

As a good leaver, Suzanne’s outstanding 2016 and 2017 PSP awards were pro-rated to 30 June 2018 in accordance with the PSP 
rules and are subject to normal vesting conditions, details of which are provided in the PSP awards table below. As such, Suzanne’s 
maximum number of awards capable of vesting were 43,733 (2016) and 15,999 (2017). The 2016 awards vested in full in 2019/20  
and were exercised during the year. The 2017 award will vest in full on 19 June 2020. In respect of the 2017 award, the Committee 
determined that the holding period would apply for two years from the date of cessation of her employment.

Sat Dhaiwal retired from the Board on 31 July 2018. As explained above, the Group entered into a 12-month consultancy service 
agreement with Sat in order to provide ongoing support to the Group during the transition to a new Sunbelt UK chief executive and 
in light of the anticipated change in Group chief executive. Payments of £50,000 have been made under this arrangement in 2019/20.

As a good leaver, Sat’s outstanding 2016 and 2017 PSP awards were pro-rated to 31 July 2018 in accordance with the PSP rules  
and are subject to normal vesting conditions, details of which are provided in the PSP awards table below. As such, Sat’s maximum 
number of awards capable of vesting were 26,702 (2016) and 9,737 (2017). The 2016 award vested in full in 2019/20 and were exercised 
during the year. The 2017 award will vest in full on 19 June 2020.

No payments were made to past directors of the Company other than the payments to Geoff Drabble, Suzanne Wood and Sat Dhaiwal 
as detailed above.

Ashtead Group plc Annual Report & Accounts 202097

Payments for loss of office (audited information)
During the year there have been no payments made to directors for loss of office.

Statement of executive directors’ shareholdings and share interests (audited information)
The executive directors are subject to a minimum shareholding obligation. Under the remuneration policy, the chief executive 
is expected to hold shares at least equal to 300% of base salary and the remaining executive directors are expected to hold shares 
at least equal to 200% of base salary. As shown below, the executive directors comply with these shareholding requirements.

Brendan Horgan
Michael Pratt

Shares held
outright at
30 April 
2020(i)
400,884
271,087

Shares held
outright at
30 April 2020
as a % of 
salary(ii)
1,027%
1,201%

Outstanding unvested
plan interests
subject to
performance 
measures(iii)
203,509
84,219

Total of all share
interests and
outstanding
plan interests
at 30 April 2020
604,393
355,306

 Interests in shares held at 30 April 2020 include shares held by connected persons.

(i) 
(ii)   In calculating shareholding as a percentage of salary, the average share price for the three months ended 30 April 2020, the sterling/dollar exchange rate at 30 April 2020, 

and the directors’ salaries at 1 May 2020, have been used.

(iii)   All outstanding plan interests take the form of rights to receive shares.

There have been no changes in the outstanding share interests of executive directors as of the date of this report. 

At the date of his retirement from the Board (1 May 2019), Geoff Drabble held 392,219 shares which represented 964% of his salary. 
In addition, he held 312,839 outstanding unvested plan interests subject to performance measures.

Performance Share Plan awards
Awards made under the PSP, and those which remain outstanding at 30 April 2020, are shown in the table below: 

Brendan Horgan

Michael Pratt(i)

Former directors:
Sat Dhaiwal

Geoff Drabble(ii)

Suzanne Wood

Date of
grant
04.07.16
19.06.17
06.07.18
04.07.19
04.07.16
19.06.17
06.07.18
04.07.19

04.07.16
19.06.17
04.07.16
19.06.17
06.07.18
04.07.16
19.06.17

Held at
30 April 2019
93,584
66,108
66,801
–
34,995
23,736
29,933
–

26,702
9,737
143,446
97,287
72,106
43,733
15,999

Lapsed
during the year
–
–
–
–
–
–
–
–

–
–
–
(17,858)
(38,390)
–
–

Exercised
during the year
(93,584)
–
–
–
(34,995)
–
–
–

(26,702)
–
(143,446)
–
–
(43,733)
–

Granted
during the year
–
–
–
70,600
–
–
–
30,550

–
–
–
–
–
–
–

Held at
30 April 2020
–
66,108
66,801
70,600
–
23,736
29,933
30,550

–
9,737
–
79,429
33,716
–
15,999

 Michael Pratt’s 2016 and 2017 awards were granted before he became an executive director but are included in this table to provide shareholders with full information.

(i) 
(ii)   Geoff Drabble stood down as a director on 1 May 2019 and retired from the company in November 2019. The Remuneration Committee concluded that Geoff’s 

outstanding PSP awards should be pro-rated in accordance with PSP rules.

The performance conditions attaching to the PSP awards are detailed on page 95. It is a condition of the 2017 PSP award, and all 
subsequent awards, that directors at the time of the award are required to hold any vested shares for a further two-year period 
following the vesting date. The market price of the awards granted during the year was 2,320p on the date of grant.

Statement of non-executive directors’ shareholding (audited information)
As at 30 April 2020, the non-executive directors’ interests in ordinary shares of the Company were:

Paul Walker
Angus Cockburn
Jill Easterbrook
Tanya Fratto
Lucinda Riches
Lindsley Ruth

Number
14,000
1,000
–
1,000
5,000
2,250

The market price of the Company’s shares at the end of the financial year was 2,175p and the highest and lowest closing prices 
during the financial year were 2,774p and 1,300p respectively.

Ashtead Group plc Annual Report & Accounts 2020STRATEGIC REPORTFINANCIAL STATEMENTSADDITIONAL INFORMATIONDIRECTORS’ REPORT98

REMUNERATION REPORT CONTINUED

Performance graph and table
Over the last ten years the Company has generated a 22-fold total shareholder return (‘TSR’) which is shown below. The FTSE 100 
is the Stock Exchange index the Committee considers to be the most appropriate to the size and scale of the Company’s operations 
over that period.

The following graph compares the Company’s TSR performance with the FTSE 100 Index and 250 Index (excluding investment trusts) 
over the ten years ended 30 April 2020, as the Company only joined the FTSE 100 in December 2013.

TOTAL SHAREHOLDER RETURN

3,000

2,500

2,000

1,500

1,000

500

0

Apr
2010

Apr
2011

Apr
2012

Apr
2013

Apr
2014

Apr
2015

Apr
2016

Apr
2017

Apr
2018

Apr
2019

Apr
2020

Ashtead

FTSE 100 

FTSE 250

During the same period, the total remuneration received by the Group chief executive has reflected the strong performance of the business:

Total remuneration (£’000)
Underlying profit before tax (£m)
Proportion of maximum annual bonus  

potential awarded

Proportion of PSP vesting

2020
2,956
1,061

2019

2018

2017

2016

6,084
1,110

5,144
927

5,461
793

3,321
645

2015

4,165
490

2014

2013

7,272
362

6,510
245

2012

4,613
131

2011

2,166
31

nil% 100% 100% 100%
100% 100% 100% 100% 97.5% 100% 100% 100% 100%

98% 100% 100% 100% 100% 100%
50%

In 2020, the Group chief executive was Brendan Horgan. The figures for 2011 to 2019 are for the then chief executive, Geoff Drabble.

Percentage change in remuneration of chief executive
The table below summarises the percentage change in the dollar-based remuneration of Brendan Horgan, the chief executive, 
between the years ended 30 April 2019 and 30 April 2020 and the average percentage change over the same period for the Group 
as a whole. Brendan Horgan participates in the Deferred Bonus Plan and his annual bonus reflects payments under this plan. 
Details are provided on page 94.

Chief executive percentage change
Group percentage change

Salary
3%
3%

Benefits
-20%
nil%

Annual bonus
-50%
-30%

Relative importance of spend on pay
The following table shows the year-on-year change in returns to shareholders and aggregate staff costs (see Note 4 of the 
financial statements).

Aggregate staff costs
Returns to shareholders

Returns to shareholders include dividends and share buybacks. 

2019/20
£m
1,172
624

2018/19
£m
1,019
644

Change
%
15%
-3%

Chief executive pay compared to pay of Group employees
Ashtead is a decentralised, store-based business employing over 19,000 people including drivers, mechanics, yard operatives and 
sales personnel. We apply the same reward principles across the business. Our overall remuneration packages have to be competitive 
when compared with similar roles in other organisations against which we compete for talent. Thus, not only do we compete against 
other rental companies but also, for example, distribution businesses for drivers and mechanics. Accordingly, we consider both 
rental and other similar businesses when referencing our remuneration levels. For our chief executive, we are referencing a small 
group of chief executives of major organisations with the skillset to manage a fast-growing, multi-location and international business.

Given this business profile, all the pay ratio reference points compare our chief executive’s remuneration with that of store-based 
employees. Year-to-year movements in the pay ratio will be driven largely by changes in our chief executive’s variable pay. These 
movements will outweigh significantly any other changes in pay across the Group. Whatever the chief executive pay ratio, the Group 
is committed to continuing to invest in leading remuneration packages for all our employees.

Ashtead Group plc Annual Report & Accounts 2020 
99

The total pay and benefits of group-wide and UK employees at the 25th, 50th and 75th percentile, and the ratios between the chief 
executive and these employees using the chief executive’s single total remuneration figure for 2019/20 of £2,956,000 are as follows:

Group-wide employees
Total pay and benefits
Salary component thereof
CEO pay ratio
UK employees
Total pay and benefits
Salary component thereof
CEO pay ratio

25th percentile 
pay ratio

50th percentile 
pay ratio

75th percentile 
pay ratio

£34,482
£28,862
86:1

£20,566
£20,566
144:1

£46,882
£27,800
63:1

£23,199
£22,154
127:1

£86,216
£37,621
34:1

£32,041
£29,214
92:1

The relevant employees at the 25th, 50th and 75th percentile were identified using existing gender pay data (option B) prepared as at 
5 April 2019. Due to the nature of the roles undertaken by the identified employees, and based on a review of their pay and benefits 
for the year ended 30 April 2020, the Company believes that the individuals identified remain representative of the 25th, 50th and 
75th percentile employees.

External appointments
The Company recognises that executive directors may be invited to become non-executive directors of other companies and 
that these appointments can broaden their knowledge and experience to the benefit of the Company. Subject to Board approval, 
executive directors may take up external appointments and the Group policy is for the individual director to retain any fee.

Remuneration for the year commencing 1 May 2020
Basic salary
Salary with effect from 1 May 2020:

Brendan Horgan
Michael Pratt

$1,030,000
£472,500

Benefits
Benefits will continue to be applied as per the policy and application in previous years.

Retirement benefits
Retirement benefits will continue to be applied as per the policy and application in previous years..

Deferred Bonus Plan
Brendan Horgan and Michael Pratt participate in the DBP. The maximum annual bonus opportunities as a percentage of salary 
are 200% for Brendan Horgan and 150% for Michael Pratt. The performance measures are set out on page 89. The specific targets 
set are deemed to be commercially sensitive but full disclosure will be provided on a retrospective basis at the year-end. These 
performance measures should be viewed in conjunction with the wider performance targets set for the 2020/21 PSP awards as 
detailed on page 90.

Performance Share Plan
A 2020 PSP award will be made as follows:

Brendan Horgan
Michael Pratt

Value of
2020 award
£’000
1,633
709

These awards are based on the directors’ salaries as at 1 May 2020 and, where appropriate, the sterling/dollar exchange rate at 
30 April 2020. Performance targets remain unchanged from the prior year. 

Non-executive fees
Fees for non-executive directors, which remain unchanged as at 1 May 2020 are:

Paul Walker 
Angus Cockburn
Jill Easterbrook
Tanya Fratto
Lucinda Riches
Lindsley Ruth

£350,000
£90,000
£60,000
£60,000
£75,000
£60,000

For non-executive directors, fees comprise a base fee of £60,000, with a supplemental fee of £15,000 for each committee chair and 
a supplemental fee of £15,000 for the senior independent director. 

Ashtead Group plc Annual Report & Accounts 2020STRATEGIC REPORTFINANCIAL STATEMENTSADDITIONAL INFORMATIONDIRECTORS’ REPORT100

REMUNERATION REPORT CONTINUED

Consideration by the directors of matters relating to directors’ remuneration
The Company has established a Remuneration Committee in accordance with the recommendations of the UK Corporate 
Governance Code.

None of the Committee members has any personal financial interests, other than as shareholders, in the matters to be decided. 
None of the members of the Committee is or has been at any time one of the Company’s executive directors or an employee. None of 
the executive directors serves, or has served, as a member of the board of directors of any other company which has one or more of 
its executive directors serving on the Company’s Board or Remuneration Committee.

The Group’s chief executive normally attends the meetings of the Committee to advise on operational aspects of the implementation 
of existing policies and policy proposals, except where his own remuneration is concerned, as does the non-executive chair, 
Paul Walker. Eric Watkins acts as secretary to the Committee. Under Lucinda Riches’ direction, the company secretary and Group 
chief executive have responsibility for ensuring the Committee has the information relevant to its deliberations.

In formulating its policies, the Committee has access to professional advice from outside the Company, as required, and to publicly 
available reports and statistics. The Committee has appointed Mercer Limited (‘Mercer’) following a competitive tender process in 
2019/20 to provide independent remuneration advice. Mercer is a member of the Remuneration Consultants Group and adheres to its 
code in relation to executive remuneration consulting in the UK. The fees paid to Mercer for its professional advice on remuneration 
during the year were £7,000 based on a time and expenses basis. Mercer provides no other services to the Company and the 
Committee is satisfied that Mercer is independent of both the Company and individual directors.

Prior to the appointment of Mercer, the Committee received advice from PricewaterhouseCoopers LLP who were paid £60,000 
during the year based on a time and expenses basis. 

Main responsibilities of the Remuneration Committee
The principal duties of the Committee are:

 − determining and agreeing with the Board the framework and policy for the remuneration of the executive directors and senior employees;
 − ensuring that executive management is provided with appropriate incentives to encourage enhanced performance in a fair and 

responsible manner;

 − reviewing and determining the total remuneration packages for each executive director including bonuses and incentive plans;
 − determining the policy for the scope of pension arrangements, service agreements, termination payments and compensation 

commitments for each of the executive directors; and

 − ensuring compliance with all statutory and regulatory provisions.

Summary of the Committee’s work during the year
The principal matters addressed during the year were:

 − assessment of the achievement of the executive directors against their Deferred Bonus Plan objectives;
 − setting Deferred Bonus Plan performance targets for the year;
 − assessment of performance for the vesting of the 2016 PSP awards;
 − grant of 2019 PSP awards and setting the performance targets attaching thereto;
 − review of executive base salaries; and 
 − approval of the Directors’ remuneration report for the year ended 30 April 2019.

Shareholder voting
An ordinary resolution concerning the Directors’ remuneration report will be put to shareholders at the forthcoming AGM. 

Ashtead is committed to ongoing shareholder dialogue and considers carefully voting outcomes. The Committee gained a full 
understanding of the views of shareholders and the main shareholder representative bodies through an extensive consultation 
process around the approval of the 2019 remuneration policy. The feedback on the policy has been and will continue to be taken into 
account in the implementation for the next three years. 

The following table sets out the voting results in respect of our previous report in 2019, including the directors’ remuneration policy:

2018/19 directors’ remuneration policy
2018/19 directors’ annual report on remuneration 

For
98%
96%

Against
2%
4%

27,718 votes were withheld (less than 1% of share capital) out of total votes cast of 334,642,535 in relation to the 2018/19 directors’ 
remuneration policy. 6,560,311 votes were withheld (c. 1% of share capital) out of total votes cast of 334,642,535 in relation to the 
2018/19 Directors’ remuneration report.

This report has been approved by the Remuneration Committee and is signed on its behalf by:

LUCINDA RICHES
Chair of the Remuneration Committee
15 June 2020

Ashtead Group plc Annual Report & Accounts 2020OTHER STATUTORY DISCLOSURES

101

Pages 68 to 104 inclusive (together with the sections of the 
Annual Report incorporated by reference) form part of the 
Directors’ report.

Other information, which forms part of the Directors’ report, 
can be found in the following sections of the Annual Report:

Acquisitions
Audit Committee report
Board and committee 

membership

Corporate governance report
Directors’ biographies
Directors’ responsibility statement
Financial risk management
Future developments
Greenhouse gas emissions
Nomination Committee report
Other statutory disclosures
Our people
Pension schemes
Results and dividends
Share capital
Social responsibility

Location
Financial statements – Note 26
Page 78

Page 68
Page 70
Page 68
Page 104
Financial statements – Note 24
Page 47
Page 63
Page 83
Page 101
Page 56
Financial statements – Note 23
Page 42
Financial statements – Note 21 
Page 48

SHARE CAPITAL AND MAJOR SHAREHOLDERS
Details of the Company’s share capital are given in Note 21 to the 
financial statements.

Acquisition of own shares
At the 2019 AGM, the Company was authorised to make market 
purchases of up to 70 million ordinary shares. The Company 
acquired 20 million shares under this authority during the year. 
This authority will expire on the earlier of the next annual 
general meeting of the Company or 10 December 2020.

A special resolution will be proposed at this year’s AGM to 
authorise the Company to make market purchases of up to 
67 million ordinary shares.

Voting rights
Subject to the Articles of Association, every member who is 
present in person at a general meeting shall have one vote and 
on a poll every member who is present in person or by proxy 
shall have one vote for every share of which he or she is the 
holder. The Trustees of the Employee Share Ownership Trust 
ordinarily follow the guidelines issued by the Association  
of British Insurers and do not exercise their right to vote  
at general meetings.

Under the Companies Act 2006, members are entitled to appoint 
a proxy, who need not be a member of the Company, to exercise 
all or any of their rights to attend and speak and vote on their 
behalf at a general meeting or any class of meeting. A member 
may appoint more than one proxy provided that each proxy is 
appointed to exercise the rights attached to a different share 
or shares held by that member. A corporate member may 
appoint one or more individuals to act on its behalf at a general 
meeting or any class of meeting as a corporate representative. 
The deadline for the exercise of voting rights is as stated in the 
notice of the relevant meeting.

Transfer of shares
Certified shares
(i) 

 Transfers may be in favour of more than four joint holders, 
but the directors can refuse to register such a transfer.

(ii)   The share transfer form must be delivered to the registered 
office, or any other place decided on by the directors. The 
transfer form must be accompanied by the share certificate 
relating to the shares being transferred, unless the transfer 
is being made by a person to whom the Company was not 
required to, and did not send, a certificate. The directors can 
also ask (acting reasonably) for any other evidence to show that 
the person wishing to transfer the shares is entitled to do so.

CREST shares
(i) 

 Registration of CREST shares can be refused in the 
circumstances set out in the Uncertificated Securities 
Regulations.

(ii)   Transfers cannot be in favour of more than four joint holders.

Significant shareholders
Based on notifications received, the holdings of 3% or more 
of the issued share capital of the Company as at 12 June 2020 
(the latest practicable date before approval of the financial 
statements) are as follows:

Abrams Bison Investments LLC
Harris Associates LP
BlackRock, Inc.

%
5%
5%
5%

Details of directors’ interests in the Company’s ordinary share 
capital and in options over that share capital are given in the 
Remuneration report on pages 84 to 100. Details of all shares 
subject to option are given in the notes to the financial 
statements on page 138.

Ashtead Group plc Annual Report & Accounts 2020STRATEGIC REPORTFINANCIAL STATEMENTSADDITIONAL INFORMATIONDIRECTORS’ REPORT102

OTHER STATUTORY DISCLOSURES CONTINUED

CHANGE OF CONTROL PROVISIONS IN LOAN AGREEMENTS
A change in control of the Company (defined, inter alia, as a 
person or a group of persons acting in concert gaining control 
of more than 30% of the Company’s voting rights) leads to an 
immediate event of default under the Company’s asset-based 
senior lending facility. In such circumstances, the agent for the 
lending group may, and if so directed by more than 50% of the 
lenders shall, declare the amounts outstanding under the facility 
immediately due and payable.

Such a change of control also leads to an obligation, within 
30 days of the change in control, for the Group to make an offer 
to the holders of the Group’s $600m senior secured notes, due 
2025, $600m senior secured notes, due 2026, $600m senior 
secured notes, due 2027, $600m senior secured notes, due 2028 
and $600m senior secured notes, due 2029, to redeem them at 
101% of their face value.

APPOINTMENT AND REMOVAL OF DIRECTORS
Unless determined otherwise by ordinary resolution, the 
Company is required to have a minimum of two directors and 
a maximum of 15 directors (disregarding alternate directors).

The directors are not required to hold any shares in the 
Company by the Articles of Association.

The Board can appoint any person to be a director. Any person 
appointed as a director by the Board must retire from office at 
the first annual general meeting after appointment. A director 
who retires in this way is then eligible for reappointment.

The Articles state that each director must retire from office if 
he held office at the time of the two preceding annual general 
meetings and did not retire at either of them. In accordance with 
the UK Corporate Governance Code, all directors are subject 
to annual election by the shareholders.

In addition to any power to remove directors conferred by 
legislation, the Company can pass a special resolution to remove 
a director from office even though his time in office has not 
ended and can appoint a person to replace a director who has 
been removed in this way by passing an ordinary resolution.

Any director stops being a director if (i) he gives the Company 
written notice of his resignation; (ii) he gives the Company 
written notice in which he offers to resign and the directors 
decide to accept this offer; (iii) all the other directors (who must 
comprise at least three people) pass a resolution or sign a 
written notice requiring the director to resign; (iv) a registered 
medical practitioner who is treating that person gives a written 
opinion to the Company stating that that person has become 
physically or mentally incapable of acting as a director and 
may remain so for more than three months; (v) by reason of that 
person’s mental health, a court makes an order which wholly 
or partly prevents that person from personally exercising any 
powers or rights which that person would otherwise have; 
(vi) he has missed directors’ meetings (whether or not an 
alternate director appointed by him attends those meetings) 
for a continuous period of six months without permission from 
the directors and the directors pass a resolution removing the 
director from office; (vii) a bankruptcy order is made against him 
or he makes any arrangement or composition with his creditors 
generally; (viii) he is prohibited from being a director under the 
legislation; or (ix) he ceases to be a director under the legislation 
or he is removed from office under the Articles of Association.

POWERS OF THE DIRECTORS
Subject to the legislation, the Articles of Association and any 
authority given to the Company in a general meeting by special 
resolution, the business of the Company is managed by the 
Board of directors that can use all of the Company’s powers 
to borrow money and to mortgage or charge all or any of the 
Company’s undertaking, property and assets (present and 
future) and uncalled capital of the Company and to issue 
debentures and other security and to give security, either 
outright or as collateral security, for any debt, liability or 
obligation of the Company or of any third party.

DIRECTORS AND DIRECTORS’ INSURANCE
Details of the directors of the Company are given on pages 68 
and 69. The policies related to their appointment and replacement 
are detailed on pages 75 and 76. Each of the directors as at the 
date of approval of this report confirms, as required by section 
418 of the Companies Act 2006 that to the best of their 
knowledge and belief:

(1)   there is no relevant audit information of which the 

Company’s auditor is unaware; and

(2)   each director has taken all the steps that he ought to have 
taken to make himself aware of such information and to 
establish that the Company’s auditor is aware of it.

The Company has maintained insurance throughout the year to 
cover all directors against liabilities in relation to the Company 
and its subsidiary undertakings.

AMENDMENT OF ARTICLES OF ASSOCIATION
The Articles of Association of the Company may be amended 
by a special resolution.

POLICY ON PAYMENT OF SUPPLIERS
Suppliers are paid in accordance with the individual payment 
terms agreed with each of them. The number of Group creditor 
days at 30 April 2020 was 55 days (30 April 2019: 55 days) which 
reflects the terms agreed with individual suppliers. There were 
no trade creditors in the Company’s balance sheet at any time 
during the past two years.

POLITICAL AND CHARITABLE DONATIONS
Charitable donations in the year amounted to £2,059,824 in 
total (2019: £1,357,874). No political donations were made 
in either year.

GOING CONCERN
After making appropriate enquiries, the directors have a 
reasonable expectation that the Company and the Group have 
adequate resources to continue in operation for the foreseeable 
future and consequently, that it is appropriate to adopt the going 
concern basis in preparing the financial statements.

These enquiries included reviewing the Group’s scenario 
planning following the impact of COVID-19. The Group modelled 
a range of scenarios which considered different possible 
outcomes based on the timing, severity and duration of the 
downturn and subsequent recovery. This scenario planning 
considers the potential impact of COVID-19 and, more generally, 
weakening markets on revenue, margins, cash flows, overall 
debt levels and leverage. 

In addition, management then considered sensitivities to these 
scenarios. In particular, it considered the impact of a more 
significant and sustained period of revenue reduction and 
increased irrecoverability of receivables, while taking into 
account reasonable mitigating actions. Under all these 
scenarios, the Group generates free cash flow and has adequate 
resources to continue in operation for the foreseeable future.

Ashtead Group plc Annual Report & Accounts 2020103

APPROVAL OF THE DIRECTORS’ REPORT
The Directors’ report set out on pages 68 to 104 was approved by 
the Board on 15 June 2020 and has been signed by the Company 
secretary on its behalf.

ERIC WATKINS
Company secretary 
15 June 2020

AUDITOR
Deloitte LLP has indicated its willingness to continue in office 
and in accordance with section 489 of the Companies Act 2006, 
a resolution concerning its reappointment and authorising the 
directors to fix its remuneration, will be proposed at the AGM.

DISTRIBUTIONS
Following year end, the Board became aware that the following 
dividend and share buy-backs had been made otherwise than 
in accordance with the Companies Act 2006 (the ‘Act’) because 
interim accounts had not been signed and filed at Companies 
House prior to the payment of the dividend and the purchase 
of the shares (as applicable):

(a)   the interim dividend of 7.15 pence per ordinary share paid 

on 5 February 2020 (the ‘Interim Dividend’); and

(b)   the share buy-backs undertaken between 5 February 2020 

and 18 March 2020 (the ‘Share Buy-backs’), 

(each a ‘Relevant Distribution’ and together, the ‘Relevant 
Distributions’).

The Company had at all times sufficient distributable profits 
to fund the Relevant Distributions.

The Company shall remove any right it may have to claim from 
shareholders or directors who were present at the meeting 
at which the Interim Dividend was declared for the repayment 
of the Interim Dividend by entering into deeds of release in 
relation to any such claims. These will constitute related party 
transactions under IAS 24 and are expected to be smaller 
related party transactions under the Listing Rules.

At the AGM to be held on 8 September 2020, a special resolution 
(resolution 19) will be proposed to approve a reduction of capital 
to cancel 2,840,000 ordinary shares of 10 pence each in the 
capital of the Company that were the subject of the Share 
Buy-backs. Subject to obtaining the requisite consent at the 
AGM, the Company will apply to the Court for confirmation of 
the cancellation of these shares.

The overall effect of the steps described above is to return 
the parties so far as possible to the position in which they 
were always intended to be, and would have been, had the 
Relevant Distributions been made in compliance with the Act.

The Company is putting in place new procedures relating to all 
distributions which will ensure that relevant legal requirements 
are complied with in the future.

ANNUAL GENERAL MEETING
The AGM will be held at 2.30pm on Tuesday, 8 September 2020. 
However, in light of the current circumstances, the 2020 AGM 
will be convened with the minimum quorum of two shareholders 
facilitated by the Company. Shareholders will not be able to 
attend the AGM in person and are encouraged to submit their 
votes by proxy in accordance with the instructions set out in the 
2020 AGM Notice and to appoint the ‘Chair of the meeting’ as 
their proxy to vote on their behalf. An explanation of the business 
to be transacted at the AGM will be circulated to shareholders 
and will be available on the Company’s corporate website.

Ashtead Group plc Annual Report & Accounts 2020STRATEGIC REPORTFINANCIAL STATEMENTSADDITIONAL INFORMATIONDIRECTORS’ REPORT104

STATEMENT OF DIRECTORS’ 
RESPONSIBILITIES

RESPONSIBILITY STATEMENT
We confirm to the best of our knowledge:

 − the consolidated financial statements, prepared in accordance 
with IFRS as issued by the International Accounting Standards 
Board and IFRS as adopted by the EU, give a true and fair 
view of the assets, liabilities, financial position and profit 
of the Group;

 − the Strategic report includes a fair review of the development 

and performance of the business and the position of the 
Group, together with a description of the principal risks 
and uncertainties that it faces; and

 − the Annual Report and financial statements, taken as a whole, 
are fair, balanced and understandable and provide information 
necessary for shareholders to assess the Group’s position, 
performance, business model and strategy.

By order of the Board

ERIC WATKINS
Company secretary 
15 June 2020

The directors are responsible for preparing the Annual Report 
and the financial statements in accordance with applicable 
law and regulations. Company law requires the directors to 
prepare financial statements for the Group in accordance with 
International Financial Reporting Standards (‘IFRS’) as adopted 
by the European Union and Article 4 of the IAS Regulation 
and have also elected to prepare financial statements for 
the Company in accordance with IFRS as adopted by the EU.

Under company law the directors must not approve the accounts 
unless they are satisfied that they give a true and fair view of 
the state of affairs of the Company and of the profit or loss of 
the Company for that period. In preparing these financial 
statements, International Accounting Standard 1 requires 
that directors:

 − properly select and apply accounting policies;
 − present information, including accounting policies, in a 

manner that provides relevant, reliable, comparable and 
understandable information;

 − provide additional disclosures when compliance with the 

specific requirements in IFRS is insufficient to enable users 
to understand the impact of particular transactions, other 
events and conditions on the entity’s financial position and 
financial performance; and

 − make an assessment of the Company’s ability to continue 

as a going concern.

The directors are responsible for keeping adequate accounting 
records that are sufficient to show and explain the Company’s 
transactions and disclose with reasonable accuracy at any time 
the financial position of the Company and enable them to ensure 
that the financial statements comply with the Companies Act 
2006. They are also responsible for safeguarding the assets 
and hence, for taking reasonable steps for the prevention 
and detection of fraud and other irregularities.

The directors are responsible for the maintenance and integrity 
of the corporate and financial information included on the 
Company’s website. Legislation in the UK governing the 
preparation and dissemination of financial statements may 
differ from legislation in other jurisdictions.

Ashtead Group plc Annual Report & Accounts 2020FINANCIAL STATEMENTS

105

106	

	Independent	auditor’s	report	to	the		
members	of	Ashtead	Group	plc

Consolidated	financial	statements
114	 Consolidated income statement
114	 Consolidated statement of comprehensive income
115	 Consolidated balance sheet
116	 Consolidated statement of changes in equity 
117	 Consolidated cash flow statement

Inventories

Notes	to	the	consolidated	financial	statements
118	
1  General information
118	
2  Accounting policies
123	
3  Segmental analysis 
125	
4  Operating costs and other income
126	
5  Exceptional items and amortisation
126	
6  Net financing costs 
127	
7 
Taxation
128	
8  Dividends 
128	
9  Earnings per share
128	
10 
129	
11  Trade and other receivables
129	
12  Cash and cash equivalents
130	
13  Property, plant and equipment
131	
14  Right-of-use assets
131	
15 
133	
16  Trade and other payables
133	
17  Lease liabilities 
135	
18  Borrowings
136	
19  Provisions
137	
20  Deferred tax
137	
21  Share capital and reserves
138	
22  Share-based payments
138	
23  Pensions
141	
24  Financial risk management
144	 25  Notes to the cash flow statement
145	 26  Acquisitions 
146	 27  Contingent liabilities
146	 28  Capital commitments
147	
147	
147	

29  Related party transactions
30  Employees
31  Parent company information

Intangible assets including goodwill

Ashtead Group plc Annual Report & Accounts 2020DIRECTORS’ REPORTSTRATEGIC REPORTADDITIONAL INFORMATIONFINANCIAL STATEMENTS106

INDEPENDENT AUDITOR’S REPORT TO  
THE MEMBERS OF ASHTEAD GROUP PLC

REPORT ON THE AUDIT OF THE FINANCIAL STATEMENTS

Opinion
In our opinion:

 − the financial statements of Ashtead Group plc (‘the Company’) and its subsidiaries (‘the Group’) give a true and fair view of the state 

of the Group’s and of the Company’s affairs as at 30 April 2020 and of the Group’s profit for the year then ended;

 − the Group financial statements have been properly prepared in accordance with International Financial Reporting Standards as 

adopted by the European Union and IFRS as issued by the International Accounting Standards Board;

 − the Company financial statements have been properly prepared in accordance with IFRS as adopted by the European Union and 

as applied in accordance with the provisions of the Companies Act 2006; and

 − the financial statements have been prepared in accordance with the requirements of the Companies Act 2006 and, as regards the 

Group financial statements, Article 4 of the IAS Regulation.

We have audited the financial statements which comprise:

 − the Consolidated income statement;
 − the Consolidated statement of comprehensive income;
 − the Consolidated and Company balance sheets;
 − the Consolidated and Company statements of changes in equity;
 − the Consolidated and Company cash flow statement; and
 − the related notes 1 to 31, including the accounting policies.

The financial reporting framework that has been applied in their preparation is applicable law and IFRS as adopted by the European 
Union and, as regards the Company financial statements, as applied in accordance with the provisions of the Companies Act 2006.

Basis	for	opinion
We conducted our audit in accordance with International Standards on Auditing (UK) (‘ISAs (UK)’) and applicable law. Our 
responsibilities under those standards are further described in the auditor’s responsibilities for the audit of the financial statements 
section of our report.

We are independent of the Group and the Company in accordance with the ethical requirements that are relevant to our audit of the 
financial statements in the UK, including the Financial Reporting Council’s (‘the FRC’s’) Ethical Standard as applied to listed public 
interest entities, and we have fulfilled our other ethical responsibilities in accordance with these requirements. The non-audit 
services provided to the Group and Company for the year are disclosed in Note 4 to the financial statements. We confirm that the 
non-audit services prohibited by the FRC’s Ethical Standard were not provided to the Group or the Company.

We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.

Summary	of	our	audit	approach

KEY AUDIT 
MATTERS

The key audit matters that we identified in the current year were:

 − carrying value of rental fleet;
 − revenue recognition – manual top-side intervention; and
 − going concern.

MATERIALITY

The materiality that we used for the Group financial statements was £48.5m which was determined on the basis 
of three-year average profit before tax.

SCOPING

Consistent with previous years, we performed audit work on three (2019: three) components: the Group head 
office, Sunbelt UK and Sunbelt US.

SIGNIFICANT 
CHANGES IN  
OUR APPROACH

We have included going concern in the current year as a key audit matter, due to the increased uncertainty in 
the wider market as a result of COVID-19 which has resulted in an increased level of audit effort in this area.

Ashtead Group plc Annual Report & Accounts 2020107

Conclusions	relating	to	going	concern,	principal	risks	and	viability	statement

GOING CONCERN

We have reviewed the directors’ statement in Note 2 to the financial statements about whether they 
considered it appropriate to adopt the going concern basis of accounting in preparing them and their 
identification of any material uncertainties to the Group’s and Company’s ability to continue to do so 
over a period of at least 12 months from the date of approval of the financial statements.

We considered as part of our risk assessment the nature of the Group, its business model and related 
risks including where relevant the impact of the COVID-19 pandemic and Brexit, the requirements of 
the applicable financial reporting framework and the system of internal control. We evaluated the 
directors’ assessment of the Group’s ability to continue as a going concern, including challenging the 
underlying data and key assumptions used to make the assessment, and evaluated the directors’ plans 
for future actions in relation to their going concern assessment.

We are required to state whether we have anything material to add or draw attention to in relation to 
that statement required by Listing Rule 9.8.6R(3) and report if the statement is materially inconsistent 
with our knowledge obtained in the audit.

Going concern is the 
basis of preparation of 
the financial statements 
that assumes an entity 
will remain in operation 
for a period of at least 
12 months from the date 
of approval of the financial 
statements.

We confirm that we have 
nothing material to report, 
add or draw attention to in 
respect of these matters.

PRINCIPAL RISKS AND VIABILITY STATEMENT

Based solely on reading the directors’ statements and considering whether they were consistent 
with the knowledge we obtained in the course of the audit, including the knowledge obtained in the 
evaluation of the directors’ assessment of the Group’s and the Company’s ability to continue as a going 
concern, we are required to state whether we have anything material to add or draw attention to in 
relation to:

Viability means the ability 
of the Group to continue 
over the time horizon 
considered appropriate 
by the directors.

 − the disclosures on pages 36 to 39 that describe the principal risks, procedures to identify emerging 

risks, and an explanation of how these are being managed or mitigated;

 − the directors’ confirmation on page 36 that they have carried out a robust assessment of the 

principal and emerging risks facing the Group, including those that would threaten its business 
model, future performance, solvency or liquidity; or

 − the directors’ explanation on page 39 as to how they have assessed the prospects of the Group, 

over what period they have done so and why they consider that period to be appropriate, and their 
statement as to whether they have a reasonable expectation that the Group will be able to continue 
in operation and meet its liabilities as they fall due over the period of their assessment, including 
any related disclosures drawing attention to any necessary qualifications or assumptions.

We are also required to report whether the directors’ statement relating to the prospects of the Group 
required by Listing Rule 9.8.6R(3) is materially inconsistent with our knowledge obtained in the audit.

We confirm that we have 
nothing material to report, 
add or draw attention to in 
respect of these matters.

Key	audit	matters
Key audit matters are those matters that, in our professional judgement, were of most significance in our audit of the financial 
statements of the current period and include the most significant assessed risks of material misstatement (whether or not due to 
fraud) that we identified. These matters included those which had the greatest effect on: the overall audit strategy; the allocation 
of resources in the audit; and directing the efforts of the engagement team.

These matters were addressed in the context of our audit of the financial statements as a whole, and in forming our opinion thereon, 
and we do not provide a separate opinion on these matters.

CARRYING VALUE OF RENTAL FLEET 

Key	audit	matter	
description

As set out in Note 13, the Group holds £9.4bn (2019: £8.3bn) of rental fleet at cost (£5.9bn net book value (2019: £5.4bn 
net book value)). These assets represent 56% (2019: 65%) of the Group’s gross assets. The movement in the balance 
from prior year is principally due to £1.4bn of new additions and acquisitions, foreign exchange movements of £155m, 
offset by £1.1bn of depreciation and disposals.

There is a risk that an impairment required to the Group’s rental fleet is not identified, properly quantified or 
recorded and that the carrying value of the rental fleet assets is misstated. Further risk has been identified as a 
result of the COVID-19 pandemic due to the potential impact on the utilisation and resale value of certain assets.

The Group’s accounting policy as disclosed in Note 2 sets out that the assets are recorded at cost (including 
transportation costs from the manufacturer to the initial rental location), less accumulated depreciation and any 
provisions for impairment. The Group’s approach for estimating the useful lives and residual values is also explained. 

Ashtead Group plc Annual Report & Accounts 2020DIRECTORS’ REPORTSTRATEGIC REPORTADDITIONAL INFORMATIONFINANCIAL STATEMENTS108

INDEPENDENT	AUDITOR’S	REPORT	TO		
THE	MEMBERS	OF	ASHTEAD	GROUP	PLC	CONTINUED

CARRYING VALUE OF RENTAL FLEET CONTINUED

How	the	scope	
of	our	audit	
responded	to	the	
key	audit	matter

In responding to the identified key audit matter, we completed the following audit procedures:

 − we obtained an understanding of the relevant controls over the impairment review, and in particular, 

the identification of impairment indicators; 

 − we challenged and understood the assessment performed by management to identify impairment indicators, 

including the consistency of these with the requirements of IAS 36, Impairment of Assets; 

 − we challenged the key judgements and the impact that each of these has in determining whether an 

impairment exists. In particular, we focused our testing on returns on investment by asset class, fleet 
utilisation, useful economic lives and profits recorded on asset disposals;

 − we considered and challenged the completeness of the COVID-19 assessment, in light of trading since the 
pandemic arose, its impact on the performance of the business in March and April 2020 and compared it 
against previous economic downturns. In addition, we performed an evaluation of end markets and challenged 
whether any further impact should be considered in the impairment assessment; and

 − assessed whether the accounting for the rental fleet and associated disclosures were in line with the Group’s 

accounting policies and IAS 36.

Key	
observations

We consider that management’s consideration of carrying values, including useful lives and residual values is 
appropriate for the purposes of the impairment assessment. As a result of the audit work performed, we are 
satisfied that the carrying value of the rental fleet is not materially misstated. 

REVENUE RECOGNITION – MANUAL TOP-SIDE INTERVENTION

Key	audit	matter	
description

As disclosed in the Group’s accounting policy note on revenue (Note 2), rental revenue, including loss damage 
waiver and environmental fees, is recognised on a straight-line basis over the period of the rental contract. 
A rental contract can extend across financial reporting periods, and therefore the Group records accrued 
revenue (unbilled rental revenue) and deferred revenue (rental revenue billed, not yet earned) at the beginning 
and end of each reporting period so that rental revenue is appropriately stated in the financial statements. 

How	the	scope	
of	our	audit	
responded	to	the	
key	audit	matter

Given the high-volume and low-value nature of transactions in the Group’s revenue balance, we identified a risk 
of misstatement arising from management intervention, whether due to fraud or error, through top-side journals 
including manipulation of the accrued revenue and deferred revenue judgements.

In responding to the identified key audit matter, we completed the following audit procedures:

 − we obtained an understanding of the relevant controls over the revenue cycle throughout the Group, with a 

particular focus on those relating to manual journal entries;

 − we carried out data analysis at Sunbelt US to perform a detailed assessment by store, assessing revenue 

trends to identify any outliers and instances of potential management intervention;

 − we used data analytic techniques to identify and profile all manual top-side adjustments impacting the revenue 
balance, and performed testing on a sample basis of these adjustments, agreeing adjustments to supporting 
documentation in order to assess the accuracy and appropriateness of the journal postings; and

 − we performed further testing to agree revenue balances to supporting third-party evidence for the final  
two months of the year, which were impacted by COVID-19, and as such, did not follow trends exhibited in  
prior periods.

Key		
observations

Based on the procedures performed, we did not identify any material exceptions or evidence of management bias 
or manipulation of the revenue account and are satisfied that the amounts recorded are in line with the Group’s 
accounting policies.

Ashtead Group plc Annual Report & Accounts 2020109

GOING CONCERN

Key	audit	matter	
description

As stated in the accounting policies in Note 2 and the Directors’ report on page 102, the consolidated financial 
statements have been prepared on the going concern basis. The Board of directors has concluded that there are 
no material uncertainties that may cast significant doubt over the Group’s and the Company’s ability to continue 
as a going concern for at least 12 months from the date of approval of the financial statements. 

As at 30 April 2020, the Group had cash and cash equivalents of £241m, a further $4.6bn committed under the 
asset-backed revolving credit facility (the ‘ABL facility’) of which $2.8bn (including letters of credit of $52m) was 
utilised at year end, and five series of senior notes outstanding each with a nominal value of $600m. The only 
financial covenant relates to the ABL, being a fixed charge ratio, and does not apply when availability exceeds 
$460m; as such, this covenant was not measured at 30 April 2020 and, in the view of the directors, is unlikely 
to be measured in the forthcoming quarters. 

The COVID-19 pandemic created uncertainty worldwide, to which the Group responded with a number of 
measures, including but not limited to, a reduction in capital expenditure for the year ending 30 April 2021, 
suspension of all acquisition activity and a pause of the Group’s share buyback programme. 

In assessing the going concern assessment, the directors have considered the scenario planning over the 
medium term, including sensitivity analysis in light of market uncertainties presented by COVID-19. These 
sensitivities included a more significant sustained period of revenue reduction and reduced recoverability 
of receivables, whilst taking account of reasonable mitigating actions. The directors’ forecasts, as well as 
reasonably possible downside scenarios, indicate that the Group has sufficient financial resources over the 
going concern period. 

As a result of the impact of COVID-19 on the Group and its wider end markets, we identified a key audit matter 
related to going concern due to the significant judgement required given the uncertainty in the current environment.

How	the	scope	
of	our	audit	
responded	to	the	
key	audit	matter

We performed the following audit procedures, which consider the impact of the uncertainty of the COVID-19 
pandemic and going concern assessment performed: 

 − we obtained an understanding of the relevant controls relating to the Group’s forecasting process;
 − we verified the mechanical accuracy of the model used to prepare the Group’s forecast; 
 − we reviewed the facility agreements and bond documentation to understand the principal terms and the 

related financial covenant;

 − we challenged management on the appropriateness of forecast assumptions by: 

 − assessing key assumptions underpinning the Group’s forecasts with reference to external data such as 
GDP growth rates, the latest US Congressional Budget Office forecasts and market forecast data from 
third-party sources;

 − assessing the likelihood of the assumptions in the forecasts and the impact of reasonably possible downside 

scenarios on the Group’s funding position;

 − challenging management on the extent of the downside required in order to trigger the fixed charge ratio 
covenant and considering the likelihood of this downside being applicable by comparing the decrease in 
trading seen in April 2020 to levels of historical declines in the market cycle;

 − comparing forecasts to historical financial information to assess management’s historical forecasting 

accuracy; and 

 − assessing the mitigating actions available to the Group, challenging management on the reasonableness 

of these and the likelihood of being able to benefit in the next 12 months if necessary; and

 − we assessed the sufficiency of the Group’s disclosure concerning the going concern basis.

Key		
observations

Based on the information available as at the date of this report we consider that the assumptions used within the 
forecasts prepared by the directors are supportable and that the going concern basis of preparation is appropriate.

We consider the disclosure prepared by the directors as set out in Note 2 to the financial statements to 
be appropriate.

Ashtead Group plc Annual Report & Accounts 2020DIRECTORS’ REPORTSTRATEGIC REPORTADDITIONAL INFORMATIONFINANCIAL STATEMENTS110

INDEPENDENT	AUDITOR’S	REPORT	TO		
THE	MEMBERS	OF	ASHTEAD	GROUP	PLC	CONTINUED

Our	application	of	materiality
Materiality
We define materiality as the magnitude of misstatement in the financial statements that makes it probable that the economic 
decisions of a reasonably knowledgeable person would be changed or influenced. We use materiality both in planning the scope 
of our audit work and in evaluating the results of our work.

Based on our professional judgement, we determined materiality for the financial statements as a whole as follows:

GROUP FINANCIAL STATEMENTS

COMPANY FINANCIAL STATEMENTS

MATERIALITY

£48.5m (2019: £45.0m)

£10.1m (2019: £18.8m)

BASIS FOR 
DETERMINING 
MATERIALITY

RATIONALE  
FOR THE 
BENCHMARK 
APPLIED

In determining our materiality, we took a three-year 
average profit before tax and applied a benchmark of 
5% to arrive at materiality. This approach is consistent 
with the approach adopted in the prior year. 

Profit before tax has been used as it is the primary 
measure of performance used by the Group. We have 
used average reported profit before tax over the past 
three years to reflect the cyclical nature of the industry 
in which the Group operates. 

3% of the Company’s net assets, which is consistent 
with the basis used in the prior year. 

As the Company is a holding company, we considered 
net assets to be the most appropriate benchmark.

Performance materiality
We set performance materiality at a level lower than materiality to reduce the probability that, in aggregate, uncorrected and 
undetected misstatements exceed the materiality for the financial statements as a whole. Group performance materiality was set at 
70% of Group materiality for the 2020 audit (2019: 70%). In determining performance materiality, we considered the following factors:

 − our cumulative knowledge of the Group, including the nature, quantum and volume of corrected and uncorrected misstatements 

in prior periods; and

 − our risk assessment, including our assessment of the Group’s overall control environment and that we consider it appropriate 

to rely on controls over revenue, expenditure, fixed assets and treasury in Sunbelt US.

Error reporting threshold
We agreed with the Audit Committee that we would report to the Committee all audit differences in excess of £2m (2019: £2m), 
as well as differences below that threshold that, in our view, warranted reporting on qualitative grounds. We also report to the 
Audit Committee on disclosure matters that we identified when assessing the overall presentation of the financial statements.

An	overview	of	the	scope	of	our	audit
Identification and scoping of components
Our Group audit was scoped by obtaining an understanding of the Group and its environment, including group-wide controls, 
and assessing the risks of material misstatement at the Group level. Audit work to respond to the risks of material misstatement 
consisted of a combination of work performed by separate component teams in the UK and US as well as the Group audit team 
in the UK.

The Group comprises four (2019: four) principal components: the Head Office in the UK; Sunbelt UK; Sunbelt US; and Sunbelt 
Canada. The Group audit team performed a full scope audit of the Head Office component and local component audit teams 
performed full-scope audits for both Sunbelt UK and Sunbelt US, consistent with the prior year approach.

The three components for which we performed full audit procedures represent 95% (2019: 96%) of the Group’s revenue, 98% 
(2019: 98%) of the Group’s operating profit, and 97% (2019: 98%) of the Group’s net assets. They were also selected to provide an 
appropriate basis for undertaking audit work to address the risks of material misstatements identified above. Our audit work at the 
three locations was executed at levels of materiality applicable to each individual location, which were lower than Group materiality 
and ranged from £24.3m to £44.6m.

The Sunbelt US component team also performed a review of the financial information of the operations in Sunbelt Canada, which 
represents 5% (2010: 4%) of Group’s revenue, 2% (2019: 2%) of the Group’s operating profit and 3% (2019: 2%) of the Group’s net assets.

Ashtead Group plc Annual Report & Accounts 2020111

Working with other auditors
Throughout the year, members of the Group audit team, including the lead audit partner held group-wide, divisional and individual 
planning and close meetings which covered all components. We also reviewed the audit work papers supporting the component 
teams’ reporting to us remotely using shared desktop technology. Whilst we were unable to visit components after the year end 
due to the effects of COVID-19, we performed alternative procedures in order to supervise and direct their work. 

In response to the outbreak of COVID-19 and the changes in working practices which came into effect at the end of March 2020, 
we performed additional procedures on a number of controls within the business processes over which we take controls reliance 
to determine whether individual controls had been affected by working practice changes.

Other	information
The directors are responsible for the other information. The other information comprises the information included in the Annual 
Report, other than the financial statements and our auditor’s report thereon.

Our opinion on the financial statements does not cover the other information and, except to the extent otherwise explicitly stated 
in our report, we do not express any form of assurance conclusion thereon.

In connection with our audit of the financial statements, our responsibility is to read the other information and, in doing so, consider 
whether the other information is materially inconsistent with the financial statements or our knowledge obtained in the audit or 
otherwise appears to be materially misstated.

If we identify such material inconsistencies or apparent material misstatements, we are required to determine whether there is 
a material misstatement in the financial statements or a material misstatement of the other information. If, based on the work we 
have performed, we conclude that there is a material misstatement of this other information, we are required to report that fact.

In this context, matters that we are specifically required to report to you as uncorrected material misstatements of the other 
information include where we conclude that:

 − Fair, balanced and understandable – the statement given by the directors that they consider the Annual Report and financial 
statements taken as a whole is fair, balanced and understandable and provides the information necessary for shareholders 
to assess the Group’s position and performance, business model and strategy, is materially inconsistent with our knowledge 
obtained in the audit; or

 − Audit Committee reporting – the section describing the work of the Audit Committee does not appropriately address matters 

communicated by us to the Audit Committee; or

 − Directors’ statement of compliance with the UK Corporate Governance Code – the parts of the directors’ statement required 
under the Listing Rules relating to the Company’s compliance with the UK Corporate Governance Code containing provisions 
specified for review by the auditor in accordance with Listing Rule 9.8.10R(2) do not properly disclose a departure from a relevant 
provision of the UK Corporate Governance Code.

We have nothing to report in respect of these matters.

Responsibilities	of	directors
As explained more fully in the Statement of directors’ responsibilities, the directors are responsible for the preparation of the 
financial statements and for being satisfied that they give a true and fair view, and for such internal control as the directors determine is 
necessary to enable the preparation of financial statements that are free from material misstatement, whether due to fraud or error.

In preparing the financial statements, the directors are responsible for assessing the Group’s and the Company’s ability to continue 
as a going concern, disclosing as applicable, matters related to going concern and using the going concern basis of accounting unless 
the directors either intend to liquidate the Group or the Company or to cease operations, or have no realistic alternative but to do so.

Auditor’s	responsibilities	for	the	audit	of	the	financial	statements
Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material 
misstatement, whether due to fraud or error, and to issue an auditor’s report that includes our opinion. Reasonable assurance is 
a high level of assurance, but is not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material 
misstatement when it exists. Misstatements can arise from fraud or error and are considered material if, individually or in the aggregate, 
they could reasonably be expected to influence the economic decisions of users taken on the basis of these financial statements.

Details of the extent to which the audit was considered capable of detecting irregularities, including fraud and non-compliance with 
laws and regulations are set out below.

A further description of our responsibilities for the audit of the financial statements is located on the FRC’s website at:  
www.frc.org.uk/auditorsresponsibilities. This description forms part of our auditor’s report.

Ashtead Group plc Annual Report & Accounts 2020DIRECTORS’ REPORTSTRATEGIC REPORTADDITIONAL INFORMATIONFINANCIAL STATEMENTS112

INDEPENDENT	AUDITOR’S	REPORT	TO		
THE	MEMBERS	OF	ASHTEAD	GROUP	PLC	CONTINUED

Extent	to	which	the	audit	was	considered	capable	of	detecting	irregularities,	including	fraud
We identify and assess the risks of material misstatement of the financial statements, whether due to fraud or error, and then design 
and perform audit procedures responsive to those risks, including obtaining audit evidence that is sufficient and appropriate to 
provide a basis for our opinion.

Identifying and assessing potential risks related to irregularities
In identifying and assessing risks of material misstatement in respect of irregularities, including fraud and non-compliance with 
laws and regulations, we considered the following:

 − the nature of the industry and sector, control environment and business performance including the design of the Group’s 

remuneration policies, key drivers for directors’ remuneration, bonus level and performance targets;

 − results of our enquiries of management, internal legal counsel and the Audit Committee about their own identification and 

assessment of the risks of irregularities;

 − any matters we identified having obtained and reviewed the Group’s documentation of their policies and procedures relating to:

 − identifying, evaluating and complying with laws and regulations and whether they were aware of any instances of non-compliance;

 − detecting and responding to the risks of fraud and whether they have knowledge of any actual, suspected and alleged fraud; 

 − the internal controls established to mitigate risks related to fraud or non-compliance with laws and regulations; and

 − the matters discussed among the audit engagement team, including significant component audit teams and involving relevant 

internal specialists, including tax, pensions and IT regarding how and where fraud might occur in the financial statements and any 
potential indicators of fraud.

As a result of these procedures, we considered the opportunities and incentives that may exist within the organisation for fraud 
and identified the greatest potential for fraud in the following area: revenue recognition. In common with all audits under ISAs (UK), 
we are also required to perform specific procedures to respond to the risk of management override.

We also obtained an understanding of the legal and regulatory frameworks in which the Group operates, focusing on provisions 
of those laws and regulations that had a direct effect on the determination of material amounts and disclosures in the financial 
statements. The key laws and regulations we considered in this context included the UK Companies Act 2006, the Listing Rules, 
the UK Corporate Governance Code, pensions legislation and overseas tax legislation. 

Audit response to risks identified
As a result of performing the above, we identified revenue recognition as a key audit matter related to the potential risk of fraud. 
The key audit matters section of our report explains the matter in more detail and also describes the specific procedures we 
performed in response to that key audit matter.

In addition to the above, our procedures to respond to risks identified included the following:

 − reviewing the financial statement disclosures and testing to supporting documentation to assess compliance with relevant laws 

and regulations discussed above;

 − enquiring of management, the Group’s performance standards function (which is responsible for assessing store compliance 
with operating policies), the Audit Committee and in-house legal counsel concerning actual and potential litigation and claims;

 − performing analytical procedures to identify any unusual or unexpected relationships that may indicate risks of material 

misstatement due to fraud;

 − reading minutes of meetings of those charged with governance, reviewing internal audit reports and reviewing correspondence 

with tax authorities; 

 − in response to the identified instance of non-compliance with Part 23 of the Companies Act 2016, in relation to distributable 

reserves (see page 103), we assessed the directors’ response to ascertain whether any further steps should be taken, including 
reviewing relevant legal advice received by the Group; and 

 − in addressing the risk of fraud through management override of controls, testing the appropriateness of journal entries and 

other adjustments; assessing whether the judgements made in making accounting estimates are indicative of a potential bias; 
and evaluating the business rationale of any significant transactions that are unusual or outside the normal course of business.

We also communicated relevant identified laws and regulations and potential fraud risks to all engagement team members including 
internal specialists and significant component audit teams, and remained alert to any indications of fraud or non-compliance with 
laws and regulations throughout the audit.

Ashtead Group plc Annual Report & Accounts 2020113

Report	on	other	legal	and	regulatory	requirements
Opinions on other matters prescribed by the Companies Act 2006
In our opinion the part of the Remuneration report to be audited has been properly prepared in accordance with the Companies 
Act 2006.

In our opinion, based on the work undertaken in the course of the audit:

 − the information given in the Strategic report and the Directors’ report for the financial year for which the financial statements 

are prepared is consistent with the financial statements; and

 − the Strategic report and the Directors’ report have been prepared in accordance with applicable legal requirements.

In the light of the knowledge and understanding of the Group and the Company and their environment obtained in the course of the 
audit, we have not identified any material misstatements in the Strategic report or the Directors’ report.

Matters	on	which	we	are	required	to	report	by	exception
Adequacy of explanations received and accounting records
Under the Companies Act 2006 we are required to report to you if, in our opinion:

 − we have not received all the information and explanations we require for our audit; or
 − adequate accounting records have not been kept by the Company, or returns adequate for our audit have not been received from 

branches not visited by us; or

 − the Company financial statements are not in agreement with the accounting records and returns.

We have nothing to report in respect of these matters.

Directors’ remuneration
Under the Companies Act 2006 we are also required to report if in our opinion certain disclosures of Directors’ remuneration have 
not been made or the part of the Remuneration report to be audited is not in agreement with the accounting records and returns.

We have nothing to report in respect of these matters.

Other	matters
Auditor tenure
Following the recommendation of the Audit Committee, we were appointed by the Board of directors in 2004 to audit the financial 
statements for the year ended 30 April 2004 and subsequent financial periods. The period of total uninterrupted engagement 
including previous renewals and reappointments of the firm is 17 years, covering the years ended April 2004 to April 2020.

Consistency of the audit report with the additional report to the Audit Committee
Our audit opinion is consistent with the additional report to the Audit Committee we are required to provide in accordance with 
ISAs (UK).

Use	of	our	report
This report is made solely to the Company’s members, as a body, in accordance with Chapter 3 of Part 16 of the Companies Act 2006. 
Our audit work has been undertaken so that we might state to the Company’s members those matters we are required to state to 
them in an auditor’s report and for no other purpose. To the fullest extent permitted by law, we do not accept or assume responsibility 
to anyone other than the Company and the Company’s members as a body for our audit work, for this report, or for the opinions we 
have formed.

WILLIAM SMITH  
(SENIOR STATUTORY AUDITOR)
for and on behalf of Deloitte LLP
Statutory Auditor
London, UK
15 June 2020

Ashtead Group plc Annual Report & Accounts 2020DIRECTORS’ REPORTSTRATEGIC REPORTADDITIONAL INFORMATIONFINANCIAL STATEMENTS114

CONSOLIDATED FINANCIAL STATEMENTS

CONSOLIDATED INCOME STATEMENT 
for the year ended 30 April 2020

Revenue
Rental revenue
Sale of new equipment, merchandise  

and consumables

Sale of used rental equipment

Operating	costs
Staff costs
Used rental equipment sold
Other operating costs

EBITDA*
Depreciation

Amortisation of intangibles

Operating	profit
Investment income
Interest expense
Profit	on	ordinary	activities	before	taxation
Taxation
Profit	attributable	to	equity	holders		

of	the	Company

Before	
exceptional
items	and
amortisation
£m

Notes

2020

Exceptional
items	and
amortisation
£m

2019

Total
£m

Before
amortisation
£m

Amortisation
£m

Total
£m

4,606.5

184.0
263.1
5,053.6

(1,172.3)
(229.9)
(1,275.6)
(2,677.8)

2,375.8
(1,090.5)

	–

1,285.3
–
(224.5)
1,060.8
(262.3)

4
4
4

4

4, 5

3, 4
6
6

7, 20

–

–
	–
	–

–
–
	–
	–

–
–

(61.7)

(61.7)
–
(16.3)
(78.0)
19.2

4,606.5

4,138.0

184.0
263.1
5,053.6

(1,172.3)
(229.9)
(1,275.6)
(2,677.8)

2,375.8
(1,090.5)

(61.7)

1,223.6
–
(240.8)
982.8
(243.1)

170.5
191.1
4,499.6

(1,019.4)
(159.7)
(1,213.9)
(2,393.0)

2,106.6
(843.0)

 –

1,263.6
0.1
(153.5)
1,110.2
(274.9)

–

–
 –
 –

–
–
 –
 –

–
–

(50.7)

(50.7)
–
 –
(50.7)
12.3

4,138.0

170.5
191.1
4,499.6

(1,019.4)
(159.7)
(1,213.9)
(2,393.0)

2,106.6
(843.0)

(50.7)

1,212.9
0.1
(153.5)
1,059.5
(262.6)

798.5

(58.8)

739.7

835.3

(38.4)

796.9

Basic earnings per share 

Diluted earnings per share

9

9

175.0p

174.3p

(12.9p)

(12.8p)

162.1p

161.5p

174.2p

173.4p

(8.1p)

(8.0p)

166.1p

165.4p

* 

 EBITDA is presented here as an alternative performance measure as it is commonly used by investors and lenders. Further details are provided in the Glossary of terms 
on page 153. 

All revenue and profit for the year is generated from continuing operations.

CONSOLIDATED STATEMENT OF COMPREHENSIVE INCOME
for the year ended 30 April 2020

Profit attributable to equity holders of the Company for the financial year

Items	that	will	not	be	reclassified	to	profit	or	loss:
Remeasurement of the defined benefit pension plan
Tax on defined benefit pension plan

Items	that	may	be	reclassified	subsequently	to	profit	or	loss:
Foreign currency translation differences

Total	comprehensive	income	for	the	year

Note

23

2020
£m
739.7

(10.8)
2.1
(8.7)

2019
£m

796.9

(3.7)
0.7
(3.0)

71.0

108.9

802.0

902.8

Ashtead Group plc Annual Report & Accounts 2020CONSOLIDATED BALANCE SHEET 
At 30 April 2020

Current	assets
Inventories
Trade and other receivables
Current tax asset 
Cash and cash equivalents

Non-current	assets
Property, plant and equipment
– rental equipment
– other assets

Right-of-use asset
Goodwill
Other intangible assets

Total	assets

Current	liabilities
Trade and other payables
Current tax liability
Lease liabilities
Short-term borrowings
Provisions

Non-current	liabilities
Lease liabilities
Long-term borrowings
Provisions
Deferred tax liabilities
Net defined benefit pension plan liability

Total	liabilities
Equity	
Share capital
Share premium account
Capital redemption reserve
Own shares held by the Company
Own shares held through the ESOT
Cumulative foreign exchange translation differences
Retained reserves
Equity	attributable	to	equity	holders	of	the	Company

115

Notes

10
11

12

13
13

14
15
15

16

17
18
19

17
18
19
20
23

21

21
21

2020
£m

83.3
821.6
32.8
241.4
1,179.1

5,890.1
708.7
6,598.8
1,088.3
1,340.3
326.1
9,353.5

2019
£m

83.5
843.6
25.3
12.8
965.2

5,413.3
573.7
5,987.0
–
1,144.7
260.6
7,392.3

10,532.6

8,357.5

574.7
2.3
106.0
–
53.7
736.7

1,006.2
4,492.2
38.9
1,274.3
12.1
6,823.7
7,560.4

45.4
3.6
10.8
(115.9)
(27.7)
305.7
2,750.3
2,972.2

632.4
16.4
–
2.3
42.5
693.6

–
3,755.4
46.0
1,061.1
0.9
4,863.4
5,557.0

49.9
3.6
6.3
(622.6)
(24.6)
234.7
3,153.2
2,800.5

Total	liabilities	and	equity

10,532.6

8,357.5

These financial statements were approved by the Board on 15 June 2020.

BRENDAN HORGAN 
Chief executive 

MICHAEL PRATT
Finance director

Ashtead Group plc Annual Report & Accounts 2020DIRECTORS’ REPORTSTRATEGIC REPORTADDITIONAL INFORMATIONFINANCIAL STATEMENTS 
 
 
 
116

CONSOLIDATED	FINANCIAL	STATEMENTS	CONTINUED

CONSOLIDATED STATEMENT OF CHANGES IN EQUITY
For the year ended 30 April 2020

Share
capital
£m
49.9
–

Share
premium
account
£m
3.6
–

Capital
redemption
reserve
£m
6.3
–

Own
shares
held by
the
Company
£m
(161.0)
–

Own
shares
held
through
the ESOT
£m
(20.0)
–

Cumulative
foreign
exchange
translation
differences
£m
125.8
–

–

–
 –
 –

–
–
–
–
 –
49.9

 –
49.9

–

–

–
 –
 –

–
–
–
–
 –
(4.5)
45.4

–

–
 –
 –

–
–
–
–
 –
3.6

 –
3.6

–

–

–
 –
 –

–
–
–
–
 –
 –
3.6

–

–
 –
 –

–
–
–
–
 –
6.3

 –
6.3

–

–

–
 –
 –

–

–
 –
 –

–
–
(461.6)
–
 –
(622.6)

 –
(622.6)

–

–

–
 –
 –

–
–
–
–
 –
4.5
10.8

–
–
(444.6)
–
 –
951.3
(115.9)

–

–
 –
 –

–
(14.2)
–
9.6
 –
(24.6)

 –
(24.6)

–

–

–
 –
 –

–
(17.6)
–
14.5
 –
 –
(27.7)

Retained
reserves
£m
2,522.3
796.9

Total
£m
2,526.9
796.9

–

108.9

(3.7)
0.7
793.9

(3.7)
0.7
902.8

(164.2)
–
–
(2.0)
3.2
3,153.2

(164.2)
(14.2)
(461.6)
7.6
3.2
2,800.5

8.1
3,161.3

8.1
2,808.6

108.9

–
 –
108.9

–
–
–
–
 –
234.7

 –
234.7

–

739.7

739.7

71.0

–
 –
71.0

–
–
–
–
 –
 –
305.7

–

71.0

(10.8)
2.1
731.0

(10.8)
2.1
802.0

(186.7)
–
–
(6.1)
2.1
(951.3)
2,750.3

(186.7)
(17.6)
(444.6)
8.4
2.1
 –
2,972.2

At 1 May 2018
Profit for the year
Other comprehensive income:
Foreign currency translation differences
Remeasurement of the defined benefit  

pension plan

Tax on defined benefit pension plan
Total comprehensive income for the year

Dividends paid
Own shares purchased by the ESOT
Own shares purchased by the Company
Share-based payments
Tax on share-based payments
At 30 April 2019

Effect of adoption of IFRS 16
At 1 May 2019 (restated)

Profit for the year
Other comprehensive income:
Foreign currency translation differences
Remeasurement of the defined benefit 

pension plan

Tax on defined benefit pension plan
Total comprehensive income for the year

Dividends paid
Own shares purchased by the ESOT
Own shares purchased by the Company
Share-based payments
Tax on share-based payments
Cancellation of shares
At	30	April	2020

Further information is included in Note 21.

Ashtead Group plc Annual Report & Accounts 2020117

CONSOLIDATED CASH FLOW STATEMENT 
For the year ended 30 April 2020

Cash	flows	from	operating	activities
Cash generated from operations before exceptional items and changes in rental equipment
Payments for rental property, plant and equipment
Proceeds from disposal of rental property, plant and equipment 
Cash generated from operations
Financing costs paid (net)
Exceptional financing costs paid
Tax paid (net)
Net	cash	generated	from	operating	activities

Cash	flows	from	investing	activities
Acquisition of businesses
Payments for non-rental property, plant and equipment
Proceeds from disposal of non-rental property, plant and equipment
Net	cash	used	in	investing	activities

Notes

25(a)

2020
£m

2019
£m

2,430.4
(1,366.2)
246.6
1,310.8
(196.9)
(12.4)
(113.2)
988.3

2,042.5
(1,503.5)
181.6
720.6
(142.9)
–
(51.0)
526.7

25(b)

(453.1)
(208.2)
12.0
(649.3)

(591.3)
(168.7)
10.2
(749.8)

Cash	flows	from	financing	activities
Drawdown of loans
Redemption of loans
Repayment of principal under lease liabilities
Dividends paid
Purchase of own shares by the ESOT
Purchase of own shares by the Company
Net	cash	(used	in)/generated	from	financing	activities

Increase/(decrease)	in	cash	and	cash	equivalents
Opening cash and cash equivalents
Effect of exchange rate difference
Closing	cash	and	cash	equivalents

Reconciliation	of	net	cash	flows	to	net	debt
(Increase)/decrease in cash in the period
Increase in debt through cash flow
Change in net debt from cash flows
Debt acquired
Exchange differences
Non-cash movements:
– deferred costs of debt raising
– new lease liabilities
Increase in net debt in the period

Net debt at 1 May (as previously stated)

Effect of adoption of IFRS 16

Net debt at 1 May 2019 (restated)
Net debt at 30 April 2020

2,318.5
(1,712.4)
(64.3)
(186.7)
(17.6)
(448.6)
(111.1)

227.9
12.8
0.7
241.4

2020
£m

(227.9)
541.8
313.9
89.5
133.0

10.1
188.8
735.3

3,744.9

882.8

4,627.7
5,363.0

1,820.3
(963.8)
(1.2)
(164.2)
(14.2)
(460.4)
216.5

(6.6)
19.1
0.3
12.8

2019
£m

6.6
855.3
861.9
28.4
126.3

15.4
0.9
1,032.9

2,712.0

 –

2,712.0
3,744.9

Ashtead Group plc Annual Report & Accounts 2020DIRECTORS’ REPORTSTRATEGIC REPORTADDITIONAL INFORMATIONFINANCIAL STATEMENTS	
 
118

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

1  GENERAL INFORMATION
Ashtead Group plc (‘the Company’) is a company incorporated 
and domiciled in England and Wales and listed on the London 
Stock Exchange. The consolidated financial statements 
are presented in pounds sterling, the functional currency  
of the parent.

2  ACCOUNTING POLICIES 
The principal accounting policies adopted in the preparation 
of these financial statements are set out below. These policies 
have been applied consistently to all the years presented, 
unless otherwise stated.

Basis	of	preparation
These financial statements have been prepared in accordance 
with International Financial Reporting Standards (‘IFRS’) and 
with those parts of the Companies Act 2006 applicable to 
companies reporting under IFRS. Accordingly, the Group 
complies with all IFRS, including those adopted for use in the 
European Union and therefore the Group financial statements 
comply with Article 4 of the EU IAS Regulation. The financial 
statements have been prepared under the historical cost 
convention, modified for certain items carried at fair value, 
as stated in the accounting policies. 

The consolidated financial statements have been prepared 
on the going concern basis. The Group’s internal budgets and 
forecasts of future performance, available financing facilities 
and facility headroom (see Note 18), provide a reasonable 
expectation that the Group has adequate resources to continue 
in operation for the foreseeable future and consequently the 
going concern basis continues to be appropriate in preparing 
the consolidated financial statements.

In the current year, as the Group was in the final stages of the 
annual budget and business planning process, the impact of 
the COVID-19 pandemic began to affect our end markets and 
operations. We were already planning for lower rates of growth 
and had adjusted our capital expenditure plans accordingly. 
However, as the COVID-19 pandemic unfolded, we took 
immediate action to optimise cash flow, reduce operating costs, 
strengthen further our liquidity position and adjust our planning 
accordingly. While the economic impact remains uncertain, 
we modelled a range of scenarios which considered different 
possible outcomes based on the timing, severity and duration of 
the downturn and subsequent recovery. This scenario planning 
considers the potential impact of COVID-19 and, more generally 
weakening markets on revenue, margins, cash flows, overall 
debt levels and leverage.

In addition, we have then considered sensitivities to these 
scenarios. In particular, we considered the impact of a more 
significant and sustained period of revenue reduction and 
increased irrecoverability of receivables, while taking into 
account reasonable mitigating actions. Under all these 
scenarios, the Group continues to generate free cash flow 
and reduce debt during the period of assessment. 

Key	judgements	and	estimates
The preparation of financial statements in conformity with 
generally accepted accounting principles requires management 
to make judgements, estimates and assumptions that affect 
the reported amounts of assets and liabilities at the date of 
the financial statements and the reported amount of revenue 
and expenses during the reporting period.

In the course of preparing the financial statements, judgement 
has been applied in the adoption of IFRS 16, Leases, as detailed 
further below. Otherwise no judgements have been made in the 
process of applying the Group’s accounting policies, other than 
those involving estimations, that have had a significant effect 
on the amounts recognised within the financial statements. 

The estimates and associated assumptions which have been 
used are based on historical experience and other factors 
that are considered to be relevant. While actual results could 
differ from these estimates, the Group has not identified any 
assumptions, or other key sources of estimation uncertainty 
in the reporting period that may have a significant risk of 
causing a material adjustment to the carrying amounts 
of assets and liabilities within the next financial year.

Changes	in	accounting	policies	and	disclosures
New and amended standards adopted by the Group
IFRS 16, Leases (‘IFRS 16’), has been applicable for the Group 
from 1 May 2019 and provides a new model for lease accounting 
under which lessees recognise a lease liability reflecting future 
lease payments and a right-of-use asset on the balance sheet 
for all lease contracts other than certain short-term leases 
and leases of low-value assets.

Under IFRS 16 the Group recognises depreciation of right-of-use 
assets and interest on lease liabilities in the consolidated 
income statement, whereas under IAS 17, Leases (‘IAS 17’) 
operating leases previously gave rise to a straight-line expense 
included within other operating costs. In addition, right-of-use 
assets will be tested for impairment in accordance with IAS 36, 
Impairment of Assets. This replaces the previous requirement 
to recognise a provision for onerous lease contracts.

Under IFRS 16 the Group separates the total amount of cash 
paid for leases that are on balance sheet into a principal portion 
(presented within financing activities) and interest (presented 
within operating activities) in the consolidated cash flow 
statement. Under IAS 17 operating lease payments were 
presented as operating cash outflows.

Significant judgements applied in the adoption of IFRS 16 
included determining the lease term for those leases with 
termination or extension options and determining an incremental 
borrowing rate where the rate in the lease could not be 
determined readily. Further details relating to the approach 
to transition, practical expedients adopted on transition and 
the financial impact are provided in Note 17.

There are no new IFRIC Interpretations that are effective for 
the first time this financial year which have a material impact 
on the Group.

New standards, amendments and interpretations issued but 
not effective for the financial year beginning 1 May 2019 and 
not adopted early
There are no other IFRS or IFRIC Interpretations that are not yet 
effective that would be expected to have a material impact on 
the Group.

Basis	of	consolidation
The consolidated financial statements incorporate the financial 
statements of the Company and entities controlled by the 
Company (its subsidiaries) made up to 30 April each year. 
Control is achieved when the Company has the power over 
the investee, is exposed, or has rights, to variable returns from 
its involvement with the investee, and has the ability to use its 
power to affect its returns. The Company reassesses whether 
or not it controls an investee if facts and circumstances indicate 
that there are changes to one or more of the three elements 
of control listed above.

Consolidation of a subsidiary begins when the Company obtains 
control over the subsidiary and ceases when the Company loses 
control of the subsidiary. Specifically, the results of subsidiaries 
acquired or disposed of during the year are included in the 
consolidated income statement from the date the Company 
gains control until the date when the Company ceases to control 
the subsidiary.

Ashtead Group plc Annual Report & Accounts 2020119

Where necessary, adjustments are made to the financial 
statements of subsidiaries to bring the accounting policies 
used into line with the Group’s accounting policies.

All intragroup assets and liabilities, equity, income, expenses 
and cash flows relating to transactions between the members 
of the Group are eliminated on consolidation.

Business	combinations
Acquisitions of subsidiaries and businesses are accounted for 
using the acquisition method. The consideration transferred in 
a business combination is the fair value at the acquisition date 
of the assets transferred and the liabilities incurred by the 
Group and includes the fair value of any contingent consideration 
arrangement. Acquisition-related costs are recognised in the 
income statement as incurred.

Contingent consideration is measured at the acquisition date 
at fair value and included in provisions in the balance sheet. 
Changes in the fair value of contingent consideration due 
to events post the date of acquisition are recognised in the 
income statement.

Foreign	currency	translation
Our reporting currency is the pound sterling, the functional 
currency of the parent company. However, the majority of 
our assets, liabilities, revenue and costs are denominated in 
US dollars. Assets and liabilities in foreign currencies are 
translated into pounds sterling at rates of exchange ruling at 
the balance sheet date. Income statements and cash flows of 
overseas subsidiary undertakings are translated into pounds 
sterling at average rates of exchange for the year. The exchange 
rates used in respect of the US dollar ($) and Canadian dollar 
(C$) are:

Average for year
Year end

US dollar

Canadian dollar

2020
1.27
1.26

2019

1.30
1.30

2020
1.69
1.75

2019

1.72
1.75

Exchange differences arising from the retranslation of the 
opening net investment of overseas subsidiaries and the 
difference between the inclusion of their profits at average rates 
of exchange in the Group income statement and the closing rate 
used for the balance sheet are recognised directly in a separate 
component of equity. Other exchange differences are dealt with 
in the income statement.

Revenue
Revenue is measured based on the consideration specified 
in a contract with a customer and excludes amounts collected 
on behalf of third parties and VAT/sales tax. Our revenue is a 
function of our rental rates and the size, utilisation and mix of 
our equipment rental fleet. The Group has three main sources 
of revenue as detailed below:

 −  rental revenue, including loss damage waiver, environmental 

fees and revenue from rental equipment delivery and 
collection;

 −  revenue from the sale of new equipment, merchandise and 

consumables; and 

 −  revenue from the sale of used rental equipment.

Rental revenue, including loss damage waiver and environment 
fees, is recognised over time on a straight-line basis over the 
period of the rental contract. However, as a rental contract can 
extend across financial reporting period ends, the Group records 
accrued revenue (unbilled rental revenue) and deferred revenue 
at the beginning and end of each reporting period so that rental 
revenue is appropriately stated in the financial statements. 
Revenue from rental delivery and collection is recognised when 
the delivery or collection has occurred and the performance 
obligation therefore fulfilled.

Revenue from the sale of new rental equipment, merchandise 
and consumables, together with revenue from the sale of 
used rental equipment, is recognised at the time of delivery to, 
or collection by, the customer and when all performance 
obligations under the sale contract have been fulfilled.

Revenue from the sale of rental equipment in connection with 
trade-in arrangements with certain manufacturers from whom 
the Group purchases new equipment is accounted for at the 
lower of transaction value or fair value based on independent 
appraisals. If the trade-in price of a unit of equipment exceeds 
the fair market value of that unit, the excess is accounted for 
as a reduction of the cost of the related purchase of new 
rental equipment.

Of the Group’s rental revenue, £3,938m (2019: £3,525m) is 
accounted for in accordance with IFRS 16, Leases, while revenue 
from other ancillary services, revenue from the sale of new 
equipment, merchandise and consumables and revenue from 
the sale of used equipment totalling £1,116m (2019: £975m) 
is accounted for in accordance with IFRS 15, Revenue from 
Contracts with Customers.

Investment	income	and	interest	expense
Investment income comprises interest receivable on funds 
invested and net interest on net defined benefit pension 
plan assets.

Interest expense comprises interest payable on borrowings, 
amortisation of deferred debt raising costs, the unwind of the 
discount on the self-insurance and contingent consideration 
provisions and the net interest on net defined benefit pension 
plan liabilities.

Exceptional	items
Exceptional items are those items that are material and 
non-recurring in nature that the Group believes should be 
disclosed separately to assist in the understanding of the 
financial performance of the Group.

Earnings	per	share
Earnings per share is calculated based on the profit for the 
financial year and the weighted average number of ordinary 
shares in issue during the year. For this purpose the number of 
ordinary shares in issue excludes shares held by the Company 
or by the Employee Share Ownership Trust in respect of which 
dividends have been waived. Diluted earnings per share is 
calculated using the profit for the financial year and the weighted 
average diluted number of shares (ignoring any potential issue 
of ordinary shares which would be anti-dilutive) during the year.

Underlying earnings per share comprises basic earnings per 
share adjusted to exclude earnings relating to exceptional items 
and amortisation of intangibles.

Ashtead Group plc Annual Report & Accounts 2020DIRECTORS’ REPORTSTRATEGIC REPORTADDITIONAL INFORMATIONFINANCIAL STATEMENTS120

NOTES	TO	THE	CONSOLIDATED	FINANCIAL	STATEMENTS	CONTINUED

2  ACCOUNTING POLICIES (CONTINUED)

Current/non-current	distinction
Current assets include assets held primarily for trading 
purposes, cash and cash equivalents and assets expected to be 
realised in, or intended for sale or consumption in, the course of 
the Group’s operating cycle and those assets receivable within 
one year from the reporting date. All other assets are classified 
as non-current assets. 

Current liabilities include liabilities held primarily for trading 
purposes, liabilities expected to be settled in the course of the 
Group’s operating cycle and those liabilities due within one year 
from the reporting date. All other liabilities are classified as 
non-current liabilities.

Property,	plant	and	equipment
Property, plant and equipment is stated at cost (including 
transportation costs from the manufacturer to the initial rental 
location) less accumulated depreciation and any provisions for 
impairment. In respect of certain assets, cost includes rebuild 
costs when the rebuild extends the asset’s useful economic life 
and it is probable that incremental economic benefits will accrue 
to the Group. Rebuild costs include the cost of transporting the 
equipment to and from the rebuild supplier. Depreciation is not 
charged while the asset is not in use during the rebuild period.

Depreciation
Fixed assets are depreciated on a straight-line basis applied 
to the opening cost to write down each asset to its residual 
value over its useful economic life. Estimates of useful life and 
residual value are determined with the objective of allocating 
most appropriately the cost of property, plant and equipment 
to our income statement, over the period we anticipate it will 
be used in our business. Residual values and estimated 
useful economic lives are reassessed annually, recognising 
the cyclical nature of the business, by making reference to 
recent experience of the Group. The depreciation rates in 
use are as follows:

Freehold property
Motor vehicles
Rental equipment
Office and workshop equipment

Per annum
2%
7% to 25%
4% to 33%
20%

Residual values are estimated at 10-15% of cost in respect of 
most types of rental equipment, although the range of residual 
values used varies between zero and 35%.

Repairs and maintenance
Costs incurred in the repair and maintenance of rental and other 
equipment are charged to the income statement as incurred.

Intangible	assets
Goodwill
Goodwill represents the difference between the fair value of 
the consideration for an acquisition and the fair value of the net 
identifiable assets acquired, including any intangible assets 
other than goodwill.

Goodwill is stated at cost less any accumulated impairment 
losses and is allocated to each of the Group’s cash-generating 
units expected to benefit from the synergies of the combination.

The profit or loss on the disposal of a previously acquired 
business includes the attributable amount of any purchased 
goodwill relating to that business.

Other intangible assets
Other intangible assets acquired as part of a business 
combination are capitalised at fair value as at the date of 
acquisition. Internally generated intangible assets are not 
capitalised. Amortisation is charged on a straight-line basis 
over the expected useful life of each asset. Contract related 
intangible assets are amortised over the life of the contract. 
Amortisation rates for other intangible assets are as follows:

Brand names 
Customer lists
Contract related

Per annum
7% to 15%
10% to 20%
14% to 50%

Impairment	of	assets
Goodwill is not amortised but is tested annually for impairment 
as at 30 April each year. Assets that are subject to amortisation 
or depreciation are reviewed for impairment whenever events 
or changes in circumstances indicate that the carrying amount 
may not be recoverable. An impairment loss is recognised in 
the income statement for the amount by which the asset’s 
carrying amount exceeds its recoverable amount. For the 
purposes of assessing impairment, assets are grouped at 
the lowest levels for which there are separately identifiable 
and independent cash flows for the asset being tested for 
impairment (cash-generating unit).

The recoverable amount is the higher of an asset’s fair value 
less costs of disposal and value in use. In assessing value in use, 
estimated future cash flows are discounted to their present 
value using a pre-tax discount rate that reflects current market 
assessments of the time value of money and the risks specific 
to the asset.

In respect of assets other than goodwill, an impairment loss is 
reversed if there has been a change in the estimates used to 
determine the recoverable amount. An impairment loss is 
reversed only to the extent that the asset’s carrying amount 
does not exceed the carrying amount that would have been 
determined, net of depreciation or amortisation, if no 
impairment loss had been recognised. Impairment losses 
in respect of goodwill are not reversed.

Ashtead Group plc Annual Report & Accounts 2020121

Taxation
The tax charge for the period comprises both current and 
deferred tax. Taxation is recognised in the income statement 
except to the extent that it relates to items recognised directly in 
equity, in which case the related tax is also recognised in equity.

Current tax is the expected tax payable on the taxable income 
for the year and any adjustment to tax payable in respect of 
previous years.

Deferred tax is provided using the balance sheet liability method 
on any temporary differences between the carrying amounts for 
financial reporting purposes and those for taxation purposes. 
Deferred tax liabilities are generally recognised for all taxable 
temporary differences and deferred tax assets are recognised to 
the extent that it is probable that taxable profits will be available 
against which deductible temporary differences can be utilised. 
Such assets and liabilities are not recognised if the temporary 
differences arise from the initial recognition of goodwill.

Deferred tax liabilities are not recognised for temporary 
differences arising on investments in subsidiaries where the 
Group is able to control the reversal of the temporary difference 
and it is probable that the temporary difference will not reverse 
in the foreseeable future. Deferred tax is calculated at the tax 
rates that are expected to apply in the period when the liability 
is settled or the asset is realised. Deferred tax assets and 
liabilities are offset when they relate to income taxes levied 
by the same taxation authority and the Group intends to settle 
its current tax assets and liabilities on a net basis.

Inventories
Inventories, which comprise equipment, fuel, merchandise and 
spare parts, are valued at the lower of cost and net realisable 
value. The cost of inventory that is not ordinarily interchangeable 
is valued at individual cost. The cost of other inventories is 
determined on a first-in, first-out basis or using a weighted 
average cost formula, depending on the basis most suited to 
the type of inventory held.

Employee	benefits
Defined contribution pension plans
Obligations under the Group’s defined contribution plans are 
recognised as an expense in the income statement as incurred.

Defined benefit pension plans
The Group’s obligation in respect of defined benefit pension 
plans is calculated by estimating the amount of future benefit 
that employees have earned in return for their service in the 
current and prior periods; that benefit is discounted to determine 
its present value and the fair value of plan assets is deducted. 
The discount rate used is the yield at the balance sheet date 
on AA-rated corporate bonds. The calculation is performed 
by a qualified actuary using the projected unit credit method.

Actuarial gains and losses are recognised in full in the period 
in which they arise through the statement of comprehensive 
income. The increase in the present value of plan liabilities 
arising from employee service during the period is charged 
to operating profit.

Net interest is calculated by applying a discount rate to the net 
defined benefit pension plan asset or liability. The net interest 
income or net interest expense is included in investment income 
or interest expense, respectively.

The defined pension surplus or deficit represents the fair value 
of the plan assets less the present value of the defined benefit 
obligation. A surplus is recognised in the balance sheet to the 
extent that the Group has an unconditional right to the surplus, 
either through a refund or reduction in future contributions. 
A deficit is recognised in full.

Share-based compensation
The fair value of awards made under share-based compensation 
plans is measured at grant date and spread over the vesting 
period through the income statement with a corresponding 
increase in equity. The fair value of share options and awards 
is measured using an appropriate valuation model taking into 
account the terms and conditions of the individual award. 
The amount recognised as an expense is adjusted to reflect the 
actual awards vesting except where any change in the awards 
vesting relates only to market-based criteria not being achieved.

Insurance
Insurance costs include insurance premiums which are written 
off to the income statement over the period to which they relate 
and an estimate of the discounted liability for uninsured retained 
risks on unpaid claims incurred up to the balance sheet date. 
The estimate includes events incurred but not reported at the 
balance sheet date. This estimate is discounted and included 
in provisions in the balance sheet on a gross basis with a 
corresponding insurance receivable amount recognised as 
an asset where it is virtually certain that reimbursement 
will be received and the amount of the receivable can be 
measured reliably. 

Financial	instruments
Financial assets and financial liabilities are recognised in the 
Group’s balance sheet when the Group becomes a party to the 
contractual provisions of the instrument.

Financial	assets
Trade receivables
Trade receivables do not carry interest and are stated at face 
value as reduced by appropriate loss allowances for estimated 
irrecoverable amounts using an expected credit loss model. 
This approach requires the Group to account for expected credit 
losses and changes in those expected credit losses at each 
reporting date so as to reflect changes in credit risk since initial 
recognition of the trade receivable.

Cash and cash equivalents
Cash and cash equivalents comprises cash balances and call 
deposits with maturity of less than, or equal to, three months.

Financial	liabilities	and	equity
Equity instruments
An equity instrument is any contract that evidences a residual 
interest in the assets of the Group after deducting all of its 
liabilities. Equity instruments issued by the Group are recorded 
at the proceeds received, net of direct issue costs.

Trade payables
Trade payables are not interest bearing and are stated at fair 
value and subsequently measured at amortised cost using the 
effective interest rate mentioned.

Borrowings
Interest-bearing bank loans and overdrafts are recorded at the 
proceeds received, net of direct transaction costs where these 
are integral to the total cost of the borrowing. Where this is not 
the case, direct transaction costs are recognised separately 
from the financial liability as a loan commitment asset. Finance 
charges, including amortisation of direct transaction costs, 
are charged to the income statement using the effective interest 
rate method.

Tranches of borrowings and overdrafts which mature on a 
regular basis are classified as current or non-current liabilities 
based on the maturity of the facility so long as the committed 
facility exceeds the drawn debt.

Ashtead Group plc Annual Report & Accounts 2020DIRECTORS’ REPORTSTRATEGIC REPORTADDITIONAL INFORMATIONFINANCIAL STATEMENTS122

NOTES	TO	THE	CONSOLIDATED	FINANCIAL	STATEMENTS	CONTINUED

2  ACCOUNTING POLICIES (CONTINUED)

Net debt
Net debt consists of total borrowings less cash and cash 
equivalents. Borrowings exclude accrued interest. Foreign 
currency denominated balances are retranslated to pounds 
sterling at rates of exchange ruling at the balance sheet date.

Senior notes
The Group’s senior notes contain early repayment options, 
which constitute embedded derivatives in accordance with 
IFRS 9, Financial Instruments. The accounting for these early 
repayment options depends on whether they are considered 
to be closely related to the host contract or not based on IFRS 9. 
Where they are closely related, the early repayment option is 
not accounted for separately and the notes are recorded within 
borrowings, net of direct transaction costs. The interest expense 
is calculated by applying the effective interest rate method.

In circumstances where the early repayment option is not 
considered closely related to the host contract, the repayment 
option has to be valued separately. At the date of issue the 
liability component of the notes is estimated using prevailing 
market interest rates for similar debt with no repayment option 
and is recorded within borrowings, net of direct transaction costs. 
The difference between the proceeds of the note issue and 
the fair value assigned to the liability component, representing 
the embedded option to prepay the notes is included within 
Other financial assets – derivatives. The interest expense on 
the liability component is calculated by applying the effective 
interest rate method. The embedded option to prepay is fair 
valued using an appropriate valuation model and fair value 
remeasurement gains and losses are included in investment 
income and interest expense respectively.

Where the Group’s senior notes are issued at a premium or a 
discount, they are initially recognised at their face value plus 
or minus the premium or discount. The notes are subsequently 
measured at amortised cost using the effective interest 
rate method.

Leases
The Group assesses whether a contract is a lease, or contains 
a lease, at inception of the contract. The Group recognises 
a right-of-use asset and a corresponding lease liability with 
respect to all lease arrangements in which it is the lessee, 
except for short-term leases (defined as leases with a lease 
term of 12 months or less) and leases of low-value assets. For 
these leases, the Group recognises the lease payments as an 
operating expense on a straight-line basis over the term of the 
lease unless another systematic basis is more representative 
of the time pattern in which economic benefits from the leased 
assets are consumed.

The lease liability is measured initially at the present value of 
future lease payments at the commencement date, discounted 
by using the rate implicit in the lease. If this rate cannot be 
readily determined, the Group uses its incremental borrowing 
rate. Lease payments included in the measurement of the 
Group’s lease liability comprise:

 −  fixed lease payments, less any lease incentives received; and
 −  variable lease payments that depend on an index or rate, 

initially measured using the index or rate at the 
commencement date.

The lease liability is presented as a separate line in the 
consolidated balance sheet.

The lease liability is subsequently measured by increasing the 
carrying amount to reflect interest on the lease liability (using 
the effective interest method) and by reducing the carrying 
amount to reflect the lease payments made.

The Group remeasures the lease liability (and makes a 
corresponding adjustment to the related right-of-use asset) 
whenever:

 − the lease term changes, in which case the lease liability is 

remeasured by discounting the revised lease payments using 
a revised discount rate;

 − the lease payments change due to changes in an index or rate, 
in which case the lease liability is remeasured by discounting 
the revised lease payments using the initial discount rate 
(unless the lease payments change is due to a change in a 
floating interest rate, in which case a revised discount rate 
is used); or

 − a lease contract is modified and the lease modification is not 
accounted for as a separate lease, in which case the lease 
liability is remeasured by discounting the revised lease 
payments using a revised discount rate.

The right-of-use asset comprises the initial measurement of the 
corresponding lease liability, lease payments made at or before 
the commencement date and any initial direct costs. They are 
subsequently measured at cost less accumulated depreciation 
and impairment losses.

Right-of-use assets are depreciated over the shorter period 
of the lease term and the useful life of the underlying asset 
with depreciation commencing at the commencement date 
of the lease.

Variable lease payments that do not depend on an index or rate 
are not included in the measurement of the lease liability and 
the right-of-use asset. The related payments are recognised 
as an expense in the period in which the event or condition that 
triggers those payments occurs and are included in the line 
“other operating costs” in the income statement.

For short-term leases (lease terms of 12 months or less) and 
leases of low-value assets (such as photocopiers, vending 
machines, etc.), the Group has opted to recognise a lease 
expense on a straight-line basis as permitted by IFRS 16. 
This expense is presented within other operating costs in the 
consolidated income statement.

Provisions
Provisions are recognised when the Group has a present 
obligation as a result of a past event, and it is probable that the 
Group will be required to settle that obligation. Provisions are 
measured at the directors’ best estimate of the expenditure 
required to settle the obligation at the balance sheet date and 
are discounted to present value where the effect is material.

Employee	Share	Ownership	Trust
Shares in the Company acquired by the Employee Share 
Ownership Trust (‘ESOT’) in the open market for use in 
connection with employee share plans are presented as a 
deduction from shareholders’ funds. When the shares vest 
to satisfy share-based payments, a transfer is made from 
own shares held through the ESOT to retained earnings.

Own	shares	held	by	the	Company
The cost of own shares held by the Company is deducted from 
shareholders’ funds. The proceeds from the reissue of own 
shares are added to shareholders’ funds with any gains in 
excess of the average cost of the shares being recognised 
in the share premium account.

Ashtead Group plc Annual Report & Accounts 2020123

3  SEGMENTAL ANALYSIS

Segmental	analysis	by	reportable	operating	segment
The Group operates one class of business: rental of equipment. Operationally, the Group is split into three business units, 
Sunbelt US, Sunbelt UK and Sunbelt Canada which report separately to, and are managed by, the chief executive and align with the 
geographies in which they operate, being the United States, the United Kingdom and Canada, respectively. Accordingly, the Group’s 
reportable operating segments are Sunbelt US, Sunbelt UK and Sunbelt Canada.

The Group manages debt and taxation centrally, rather than by business unit. Accordingly, segmental results are stated before 
interest and taxation which are reported as central Group items. This is consistent with the way the chief executive reviews 
the business.

There are no sales between the business segments. Segment assets include property, plant and equipment, goodwill, intangibles, 
inventory and receivables. Segment liabilities comprise operating liabilities and exclude taxation balances, corporate borrowings 
and accrued interest. Capital expenditure represents additions to property, plant and equipment and intangible assets, including 
goodwill, and includes additions through the acquisition of businesses.

Year ended 30 April 2020
Revenue
Rental revenue
Sale of new equipment, merchandise and consumables
Sale of used rental equipment

EBITDA
Depreciation
Segment result
Amortisation
Net financing costs
Exceptional items
Profit before taxation
Taxation
Profit attributable to equity shareholders

Segment assets
Cash
Taxation assets
Total assets

Segment liabilities
Corporate borrowings and accrued interest
Taxation liabilities
Total liabilities

US
£m

3,985.2
132.5
218.0
4,335.7

2,149.0
(916.9)
1,232.1

UK
£m

407.8
30.3
31.1
469.2

148.6
(112.2)
36.4

Canada
£m

213.5
21.2
14.0
248.7

92.8
(60.6)
32.2

Corporate
items
£m

–
–
	–
	–

(14.6)
(0.8)
(15.4)

8,639.5

835.2

776.4

7.3

1,438.4

149.0

152.5

13.0

Group
£m

4,606.5
184.0
263.1
5,053.6

2,375.8
(1,090.5)
1,285.3
(61.7)
(224.5)
(16.3)
982.8
(243.1)
739.7

10,258.4
241.4
32.8
10,532.6

1,752.9
4,530.9
1,276.6
7,560.4

Other non-cash expenditure – share-based payments

4.9

0.7

0.2

2.6

8.4

Capital expenditure

1,622.6

85.4

260.4

	–

1,968.4

Ashtead Group plc Annual Report & Accounts 2020DIRECTORS’ REPORTSTRATEGIC REPORTADDITIONAL INFORMATIONFINANCIAL STATEMENTS124

NOTES	TO	THE	CONSOLIDATED	FINANCIAL	STATEMENTS	CONTINUED

3  SEGMENTAL ANALYSIS (CONTINUED)

Year ended 30 April 2019
Revenue
Rental revenue
Sale of new equipment, merchandise and consumables
Sale of used rental equipment

EBITDA
Depreciation
Segment result
Amortisation
Net financing costs
Profit before taxation
Taxation
Profit attributable to equity shareholders

Segment assets
Cash
Taxation assets
Total assets

Segment liabilities
Corporate borrowings and accrued interest
Taxation liabilities
Total liabilities

US
£m

UK
£m

Canada
£m

Corporate
items
£m

3,554.2
118.4
151.7
3,824.3

1,880.9
(696.6)
1,184.3

416.4
32.5
26.2
475.1

168.4
(106.1)
62.3

167.4
19.6
13.2
200.2

72.2
(40.3)
31.9

–
–
 –
 –

(14.9)
 –
(14.9)

6,991.8

851.6

475.7

0.3

592.5

68.2

31.0

12.2

Group
£m

4,138.0
170.5
191.1
4,499.6

2,106.6
(843.0)
1,263.6
(50.7)
(153.4)
1,059.5
(262.6)
796.9

8,319.4
12.8
25.3
8,357.5

703.9
3,775.6
1,077.5
5,557.0

Other non-cash expenditure – share-based payments

4.7

0.7

0.1

2.1

7.6

Capital expenditure

1,881.1

181.0

141.5

 –

2,203.6

Segmental	analysis	by	geography
The Group’s operations are located in the United States, the United Kingdom and Canada. The following table provides an analysis 
of the Group’s revenue, segment assets and capital expenditure, including expenditure on acquisitions, by country of domicile. 
Segment assets by geography include property, plant and equipment, goodwill, intangible assets and right-of-use assets but exclude 
inventory and receivables.

United States
United Kingdom
Canada

Revenue

Segment assets

Capital expenditure

2020
£m
4,335.7
469.2
248.7
5,053.6

2019
£m

3,824.3
475.1
200.2
4,499.6

2020
£m
7,892.0
730.9
730.6
9,353.5

2019
£m

6,234.7
725.9
431.6
7,392.2

2020
£m
1,622.6
85.4
260.4
1,968.4

2019
£m

1,881.1
181.0
141.5
2,203.6

Ashtead Group plc Annual Report & Accounts 2020125

4  OPERATING COSTS AND OTHER INCOME

Staff costs:
Salaries
Social security costs
Other pension costs

Used rental equipment sold

Other operating costs:
Vehicle costs
Spares, consumables and external repairs
Facility costs
Other external charges

Depreciation and amortisation:
Depreciation of tangible assets
Depreciation of right-of-use assets
Amortisation of intangibles

2020

2019

Before
amortisation
£m

Amortisation
£m

Total
£m

Before
amortisation
£m

Amortisation
£m

Total
£m

1,070.2
80.6
21.5
1,172.3

229.9

293.1
249.0
50.5
683.0
1,275.6

998.8
91.7
	–
1,090.5

–
–
	–
	–

	–

–
–
–
	–
	–

–
–
61.7
61.7

1,070.2
80.6
21.5
1,172.3

930.3
70.6
18.5
1,019.4

229.9

159.7

293.1
249.0
50.5
683.0
1,275.6

998.8
91.7
61.7
1,152.2

267.8
227.4
128.4
590.3
1,213.9

843.0
–
 –
843.0

–
–
 –
 –

 –

–
–
–
 –
 –

–
–
50.7
50.7

930.3
70.6
18.5
1,019.4

159.7

267.8
227.4
128.4
590.3
1,213.9

843.0
–
50.7
893.7

3,768.3

61.7

3,830.0

3,236.0

50.7

3,286.7

Proceeds from the disposal of non-rental property, plant and equipment amounted to £12m (2019: £12m), resulting in a profit on 
disposal of £1m (2019: £1m) which is included in other external charges.

The costs shown in the above table include: 

Operating lease rentals payable:
– Plant and equipment
– Property
Cost of inventories recognised as expense
Loss allowance on trade receivables 

Staff costs include directors’ remuneration. Directors’ remuneration comprised:

Salaries and short-term employee benefits
Post-employment benefits
National insurance and social security
Share-based payments

Remuneration payable to the Company’s auditor, Deloitte LLP, in the year is given below:

Fees payable to Deloitte UK and its associates for the audit of the Group’s annual accounts

Fees payable to Deloitte UK and its associates for other services to the Group:
– the audit of the Group’s UK subsidiaries pursuant to legislation
– audit-related assurance services
– other assurance services

2020
£m

–
–
412.8
62.3

2020
£’000
3,028
15
141
1,488
4,672

2020
£’000
942

20
75
132
1,169

2019
£m

1.6
93.1
341.1
26.8

2019
£’000

6,530
14
549
2,483
9,576

2019
£’000

893

57
70
63
1,083

Fees paid for audit-related assurance services relate to the half-year review of the Group’s interim financial statements. Other 
assurance services relate to comfort letters provided in connection with the senior notes issues in November 2019 and July 2018.

Ashtead Group plc Annual Report & Accounts 2020DIRECTORS’ REPORTSTRATEGIC REPORTADDITIONAL INFORMATIONFINANCIAL STATEMENTS126

NOTES	TO	THE	CONSOLIDATED	FINANCIAL	STATEMENTS	CONTINUED

5  EXCEPTIONAL ITEMS AND AMORTISATION

Amortisation of intangibles
Write-off of deferred financing costs
Early redemption fee
Call period interest
Taxation

2020
£m
61.7
3.9
11.2
1.2
(19.2)
58.8

2019
£m

50.7
–
–
–
(12.3)
38.4

The costs associated with the redemption of the $500m 5.625% senior notes in November 2019 have been classified as exceptional 
items. The write-off of deferred financing costs consists of the unamortised balance of the costs relating to the notes. In addition, 
an early redemption fee of £11m ($15m) was paid to redeem the notes prior to their scheduled maturity. The call period interest 
represents the interest charge on the $500m notes for the period from the issue of the new $1.2bn notes to the date the $500m notes 
were redeemed. Of these items, total cash costs were £12m.

The items detailed in the table above are presented in the income statement as follows:

Amortisation of intangibles
Charged in arriving at operating profit
Net financing costs
Charged in arriving at profit before taxation
Taxation

6  NET FINANCING COSTS

Investment	income:
Net interest on the net defined benefit pension plan asset

Interest	expense:
Bank interest payable
Interest payable on senior notes
Interest payable on lease liabilities
Non-cash unwind of discount on provisions
Amortisation of deferred debt raising costs
Total interest expense

Net financing costs before exceptional items
Exceptional items
Net financing costs

2020
£m
61.7
61.7
16.3
78.0
(19.2)
58.8

2020
£m

	–

75.8
95.8
45.5
1.2
6.2
224.5

224.5
16.3
240.8

2019
£m

50.7
50.7
 –
50.7
(12.3)
38.4

2019
£m

(0.1)

68.6
79.1
0.4
0.8
4.6
153.5

153.4
 –
153.4

Ashtead Group plc Annual Report & Accounts 20207  TAXATION
The tax charge on the result for the year has been computed using a tax rate of 25% in the US (2019: 25%), 19% in the UK (2019: 19%) 
and 27% in Canada (2019: 27%). The blended rate for the Group as a whole is 25% (2019: 25%). The Group’s future effective tax rate 
will depend on the mix of profits amongst the territories in which it operates and their respective tax rates.

127

Analysis	of	the	tax	charge
Current tax
– current tax on income for the year
– adjustments to prior year

Deferred tax
– origination and reversal of temporary differences
– adjustments to prior year

Total taxation charge

Comprising:
– United Kingdom 
– United States
– Canada

2020
£m

2019
£m

117.8
(34.5)
83.3

131.4
28.4
159.8

54.3
1.1
55.4

205.8
1.4
207.2

243.1

262.6

18.8
226.9
(2.6)
243.1

15.9
244.9
1.8
262.6

The tax charge comprises a charge of £262m (2019: £275m) relating to tax on the profit before exceptional items and amortisation, 
together with a credit of £19m (2019: credit of £12m) on exceptional items and amortisation.

The differences between the tax charge for the year of 25% and the standard rate of corporation tax in the UK of 19% are 
explained below:

Profit on ordinary activities before tax

Profit on ordinary activities multiplied by the rate of corporation tax in the UK of 19% (2019: 19%)
Effects of:
Use of foreign tax rates on overseas income
Adjustments to prior years
Other
Total taxation charge

2020
£m

982.8

2019
£m

1,059.5

186.7

201.3

57.9
(6.1)
4.6
243.1

61.5
2.5
(2.7)
262.6

Ashtead Group plc Annual Report & Accounts 2020DIRECTORS’ REPORTSTRATEGIC REPORTADDITIONAL INFORMATIONFINANCIAL STATEMENTS128

NOTES	TO	THE	CONSOLIDATED	FINANCIAL	STATEMENTS	CONTINUED

8  DIVIDENDS

Final dividend paid on 13 September 2019 of 33.5p (2019: 27.5p) per 10p ordinary share
Interim dividend paid on 5 February 2020 of 7.15p (2019: 6.5p) per 10p ordinary share

2020
£m
154.4
32.3
186.7

2019
£m

133.3
30.9
164.2

In addition, the directors are proposing a final dividend in respect of the year ended 30 April 2020 of 33.5p (2019: 33.5p) per share 
which will absorb £150m of shareholders’ funds, based on the 448 million shares qualifying for dividend on 15 June 2020. Subject to 
approval by shareholders, it will be paid on 11 September 2020 to shareholders who are on the register of members on 14 August 2020.

9  EARNINGS PER SHARE

Basic earnings per share
Share options and share plan awards
Diluted earnings per share

2020

Weighted	
average	no.
of	shares
million
456.4
1.6
458.0

Earnings
£m
739.7
	–
739.7

Per
share
amount
pence
162.1
(0.6)
161.5

Earnings
£m

796.9
 –
796.9

2019

Weighted
average no.
of shares
million

479.7
2.0
481.7

Underlying earnings per share may be reconciled to basic earnings per share as follows:

Basic earnings per share
Amortisation of intangibles
Exceptional items
Tax on exceptional items and amortisation
Underlying earnings per share

10  INVENTORIES

Raw materials, consumables and spares
Goods for resale

2020
pence
162.1
13.5
3.6
(4.2)
175.0

2020
£m
29.4
53.9
83.3

Per
share
amount
pence

166.1
(0.7)
165.4

2019
pence

166.1
10.6
–
(2.5)
174.2

2019
£m

33.9
49.6
83.5

Ashtead Group plc Annual Report & Accounts 202011  TRADE AND OTHER RECEIVABLES

Trade receivables
Less: loss allowance

Other receivables
– Accrued revenue
– Other

129

2020
£m
775.8
(99.5)
676.3

49.3
96.0
821.6

2019
£m

755.6
(53.4)
702.2

53.6
87.8
843.6

The fair values of trade and other receivables are not materially different to the carrying values presented.

a)	 Trade	receivables:	credit	risk
The Group’s exposure to the credit risk inherent in its trade receivables and the associated risk management techniques that the 
Group deploys in order to mitigate this risk are discussed in Note 24. The credit periods offered to customers vary according to the 
credit risk profiles of, and the invoicing conventions established in, the Group’s markets. The contractual terms on invoices issued 
to customers vary between North America and the UK in that, invoices issued by Sunbelt UK are payable within 30–60 days whereas, 
invoices issued by Sunbelt US and Sunbelt Canada are payable on receipt. Therefore, on this basis, a significant proportion of the 
Group’s trade receivables are contractually past due. The loss allowance is calculated based on prior experience reflecting the level 
of uncollected receivables over the last year within each business adjusted for factors that are specific to the debtors, the industry 
in which we operate and the economic environment which has been impacted by COVID-19. Accordingly, this cannot be attributed 
to specific receivables so the aged analysis of trade receivables, including those past due, is shown gross of the loss allowance. 

On this basis, the ageing analysis of trade receivables, including those past due, is as follows:

Carrying value at 30 April 2020
Carrying value at 30 April 2019

Trade receivables past due by:

Current
£m
48.9
56.2

Less than
30 days
£m
314.5
350.4

30 – 60
days
£m
191.6
169.8

60 – 90
days
£m
81.1
77.3

More than
90 days
£m
139.7
101.9

Total
£m
775.8
755.6

In practice, Sunbelt US and Sunbelt Canada operate on 30-day terms and consider receivables past due if they are unpaid after 30 
days. On this basis, the Group’s ageing of trade receivables, including those past due, is as follows:

Carrying value at 30 April 2020
Carrying value at 30 April 2019

b)	 Movement	in	the	loss	allowance

At 1 May
Amounts written off or recovered during the year
Increase in allowance recognised in income statement
Currency movements
At 30 April

12  CASH AND CASH EQUIVALENTS

Trade receivables past due by:

Current
£m
338.3
377.7

Less than
30 days
£m
208.9
189.7

30 – 60
days
£m
84.4
81.1

60 – 90
days
£m
59.3
37.3

More than
90 days
£m
84.9
69.8

2020
£m
53.4
(17.8)
62.3
1.6
99.5

Total
£m
775.8
755.6

2019
£m

43.1
(18.5)
26.8
2.0
53.4

Cash and cash equivalents

The carrying amount of cash and cash equivalents approximates to their fair value.

2020
£m

241.4

2019
£m

12.8

Ashtead Group plc Annual Report & Accounts 2020DIRECTORS’ REPORTSTRATEGIC REPORTADDITIONAL INFORMATIONFINANCIAL STATEMENTS130

NOTES	TO	THE	CONSOLIDATED	FINANCIAL	STATEMENTS	CONTINUED

13  PROPERTY, PLANT AND EQUIPMENT

Cost	or	valuation
At	1	May	2018
Exchange differences
Acquisitions
Reclassifications
Additions
Disposals
At	30	April	2019
Effect of adoption of IFRS 16
Exchange differences
Acquisitions
Reclassifications
Additions
Disposals
At	30	April	2020

Depreciation
At	1	May	2018
Exchange differences
Acquisitions
Reclassifications
Charge for the period
Disposals
At	30	April	2019
Effect of adoption of IFRS 16
Exchange differences
Acquisitions
Reclassifications
Charge for the period
Disposals
At	30	April	2020

Net	book	value
At	30	April	2020
At 30 April 2019

Land and
buildings
£m

Rental
equipment
£m

Office and
workshop
equipment
£m

190.6
7.7
20.3
–
41.6
(2.9)
257.3
–
6.1
39.5
–
31.9
(4.5)
330.3

73.4
2.7
–
–
14.3
(2.5)
87.9
–
1.9
8.8
–
18.0
(4.3)
112.3

6,566.8
309.8
454.3
(3.6)
1,416.8
(461.7)
8,282.4
–
235.0
318.6
(3.6)
1,274.3
(697.2)
9,409.5

2,136.3
98.9
194.9
(1.7)
745.5
(304.8)
2,869.1
–
80.2
162.7
(1.5)
879.6
(470.7)
3,519.4

142.3
6.2
3.9
1.1
33.3
(6.4)
180.4
–
4.4
12.7
1.1
41.5
(8.3)
231.8

89.4
4.0
2.5
0.5
22.5
(5.7)
113.2
–
2.9
7.8
0.5
30.2
(7.3)
147.3

Motor vehicles

Held under
finance
leases
£m

7.7
–
–
–
1.8
(2.4)
7.1
(7.1)
–
–
–
–
 –
	–

2.6
–
–
–
1.2
(1.5)
2.3
(2.3)
–
–
–
–
 –
	–

Total
£m

7,379.9
345.6
506.9
–
1,587.1
(515.3)
9,304.2
(7.1)
261.5
388.5
–
1,483.0
(759.7)
10,670.4

2,497.9
114.5
210.0
–
843.0
(348.2)
3,317.2
(2.3)
91.8
189.1
–
998.8
(523.0)
4,071.6

Owned
£m

472.5
21.9
28.4
2.5
93.6
(41.9)
577.0
–
16.0
17.7
2.5
135.3
(49.7)
698.8

196.2
8.9
12.6
1.2
59.5
(33.7)
244.7
–
6.8
9.8
1.0
71.0
(40.7)
292.6

218.0
169.4

5,890.1
5,413.3

84.5
67.2

406.2
332.3

	–
4.8

6,598.8
5,987.0

£15m of rebuild costs were capitalised in the year (2019: £11m). Included within depreciation is an impairment charge of £9m (2019: £4m). 

Ashtead Group plc Annual Report & Accounts 202014  RIGHT-OF-USE ASSETS

Cost	or	valuation
Effect of adoption of IFRS 16 at 1 May 2019
Exchange differences
Additions
Acquisitions
Remeasurement
Disposals
At	30	April	2020

Depreciation
Effect of adoption of IFRS 16 at 1 May 2019
Charge for the period
Disposals
At	30	April	2020

Net	book	value
At	30	April	2020

131

Property
leases
£m

889.5
25.3
191.5
74.8
(3.4)
(3.6)
1,174.1

 –
90.5
(0.1) 

90.4

Other
leases
£m

7.1
–
1.6
–
–
(1.4)
7.3

2.3
1.2
(0.8)
2.7

Total
£m

896.6
25.3
193.1
74.8
(3.4)
(5.0)
1,181.4

2.3
91.7
(0.9)
93.1

1,083.7

4.6

1,088.3

On transition, the right-of-use asset has been adjusted for the impact of onerous lease provisions (£1m) and lease prepayments (£8m).

15  INTANGIBLE ASSETS INCLUDING GOODWILL

Cost	or	valuation
At	1	May	2018
Recognised on acquisition
Exchange differences
At	30	April	2019
Recognised on acquisition
Exchange differences
At	30	April	2020

Amortisation
At	1	May	2018
Charge for the period
Exchange differences
At	30	April	2019
Charge for the period
Exchange differences
At	30	April	2020

Net	book	value
At	30	April	2020
At 30 April 2019

Other intangible assets

Brand
names
£m

Customer
lists
£m

Contract
related
£m

19.8
0.4
0.9
21.1
1.2
0.6
22.9

18.6
0.9
0.9
20.4
0.9
0.6
21.9

1.0
0.7

303.2
88.6
14.1
405.9
118.3
10.4
534.6

116.1
42.8
7.7
166.6
53.6
5.7
225.9

308.7
239.3

53.8
9.2
1.6
64.6
2.8
1.3
68.7

35.8
7.0
1.2
44.0
7.2
1.1
52.3

16.4
20.6

Goodwill
£m

882.6
221.2
40.9
1,144.7
163.7
31.9
1,340.3

–
–
 –
–
–
 –
	–

1,340.3
1,144.7

Total
£m

376.8
98.2
16.6
491.6
122.3
12.3
626.2

170.5
50.7
9.8
231.0
61.7
7.4
300.1

Total
£m

1,259.4
319.4
57.5
1,636.3
286.0
44.2
1,966.5

170.5
50.7
9.8
231.0
61.7
7.4
300.1

326.1
260.6

1,666.4
1,405.3

Ashtead Group plc Annual Report & Accounts 2020DIRECTORS’ REPORTSTRATEGIC REPORTADDITIONAL INFORMATIONFINANCIAL STATEMENTS 
132

NOTES	TO	THE	CONSOLIDATED	FINANCIAL	STATEMENTS	CONTINUED

15  INTANGIBLE ASSETS INCLUDING GOODWILL (CONTINUED)
Goodwill acquired in a business combination is allocated at acquisition to the cash-generating units (‘CGUs’) that benefit from that 
business combination. During the year, the Group reviewed its CGUs and, as a result of an internal reorganisation, amended the 
previous Pump and Power CGU within Sunbelt US to Power & HVAC. Prior year comparatives have been restated accordingly. 
As such, goodwill allocated to each of the Group’s CGUs is as follows:

Sunbelt	US
Power & HVAC
Climate Control
General equipment and related businesses

Sunbelt	UK
Engineered Access (formally Live)
General equipment and related businesses

Sunbelt	Canada
General equipment and related businesses
Total goodwill

2020
£m

49.5
59.6
989.4
1,098.5

25.8
57.7
83.5

2019
£m

43.6
56.9
876.9
977.4

25.8
53.1
78.9

158.3
1,340.3

88.4
1,144.7

For the purposes of determining potential goodwill impairment, recoverable amounts are determined from value in use calculations 
using cash flow projections based on the Group’s latest forecast for 2020/21, taking into account the COVID-19 pandemic, which was 
approved by the Board in June 2020 and management plans for a further two years. The key assumptions for these financial plans 
are those regarding revenue growth, margins and capital expenditure required to replace the rental fleet and support the growth 
forecast which management estimates based on past experience, market conditions and expectations for the future development 
of the market. The projections consist of the 2020/21 forecast, a further two years based on management’s forecasts with reference 
to current market expectations and a further seven years’ cash flows. The valuation uses an annual growth rate to determine the 
cash flows beyond the three-year forecast period of 2%, which does not exceed the average long-term growth rates for the relevant 
markets, a terminal value reflective of market multiples and discount rates of 11%, 10% and 11% for the US, UK and Canadian 
businesses respectively.

The impairment review is potentially sensitive to changes in key assumptions used, most notably the discount rate and the annuity 
growth rates. A sensitivity analysis has been undertaken by changing the key assumptions used for each CGU in US, UK and Canada. 
Based on this sensitivity analysis, no reasonably possible change in the assumptions resulted in the recoverable amount for the 
CGUs identified above being reduced to their carrying value.

US
General equipment and related businesses 
Revenue for the general equipment business is linked primarily to US non-residential construction spend, which is expected to decline 
in 2020 before the market recovers during the plan period. These businesses have grown more rapidly than both the non-residential 
construction market and the broader rental market in recent years and this outperformance is expected to continue over the 
business plan period, although not necessarily to the same degree. EBITDA margins are forecast to initially decline but then improve 
towards current levels as the businesses benefit from recovering market conditions, operational efficiencies and increased scale.

Power & HVAC and Climate Control
Revenue for the Power & HVAC and Climate Control businesses is in part linked to the level of non-residential construction and 
also general levels of economic activity. These businesses are also expected to benefit from increased rental penetration. EBITDA 
margins are forecast to decline slightly in light of current market conditions but then increase from current levels as the businesses 
benefit from increased scale.

UK
Revenue for each of the UK CGUs is linked primarily to UK non-residential construction spend. This market is more challenging 
than in the US with structural growth opportunities more difficult to achieve due to a high level of rental penetration in the market. 
The market is expected to initially decline in light of the broader economic conditions but to subsequently recover to current levels 
during the business plan period. The Engineered Access business is also reliant on the events market which has been impacted 
significantly in 2020 as a result of the COVID-19 pandemic. The level of business activity is therefore expected to decline in 2020/21 
but to recover to existing levels of activity thereafter. EBITDA margins are forecast to decrease in the forecast year and then improve 
as the businesses focus on operational improvement and leveraging the platform through Project Unify, as the market improves.

Canada
Revenue for Canada is linked primarily to Canadian non-residential construction spend, which based on market estimates is 
expected to decline in 2020 and then return to growth in 2021 and 2022. The Canadian business, adjusted for the impact of recent 
acquisitions, has grown over the last three years more quickly than non-residential construction and we expect it to continue to 
perform ahead of the market over the forecast period, although not necessarily to the same degree as over recent years. After an 
initial decline in 2020/21, EBITDA margins are forecast to increase as the business benefits from the integration of recent acquisitions, 
improving market conditions and increased scale.

Ashtead Group plc Annual Report & Accounts 202016  TRADE AND OTHER PAYABLES

Trade payables
Other taxes and social security
Accruals and deferred income

133

2020
£m
153.1
64.2
357.4
574.7

2019
£m

217.0
60.0
355.4
632.4

Trade and other payables include amounts relating to the purchase of fixed assets of £106m (2019: £196m). The fair values of trade 
and other payables are not materially different from the carrying values presented.

17  LEASE LIABILITIES

Approach	to	transition	on	adoption	of	IFRS	16,	Leases
The Group elected to apply IFRS 16 using the modified retrospective approach, with the right-of-use asset equal to the lease liability 
on transition subject to required transitional adjustments. As such, the cumulative effect of adopting IFRS 16 of £8m has been 
recognised as an adjustment to opening retained earnings on 1 May 2019 with no restatement of comparatives.

The Group’s weighted average incremental borrowing rate applied to lease liabilities as at 1 May 2019 was 4.5%. 

Practical	expedients	adopted	on	transition
As part of the Group’s adoption of IFRS 16 and application of the modified retrospective approach to transition, the Group elected 
to use the following practical expedients:

 −  a single discount rate has been applied to portfolios of leases with reasonably similar characteristics;
 −  right-of-use assets have been adjusted by the carrying amount of onerous lease provisions at 30 April 2020 instead of performing 

impairment reviews under IAS 36;

 −  hindsight has been used in determining the lease term and as such the Group has assumed that all available lease extension 

options are taken unless there are plans to exit a location based on our historical experience; and

 −  leases where the remaining lease term on transition was less than 12 months have been excluded from the lease liability 

on transition.

Financial	impact
The application of IFRS 16 to leases previously classified as operating leases under IAS 17 resulted in the recognition of right-of-use 
assets and lease liabilities. The table below sets out the adjustments recognised at the date of initial application of IFRS 16 in relation 
to the opening balance sheet:

Current	assets
Trade and other receivables 
Other current assets

Non-current	assets
Property, plant and equipment
Right-of-use asset
Other non-current assets

Current	liabilities
Trade and other payables
Lease liabilities
Short-term borrowings
Provisions
Other current liabilities

Non-current	liabilities
Lease liabilities
Long-term borrowings
Provisions
Deferred tax liabilities
Other non-current liabilities 

As at 
30 April 2019
£m

Impact of
IFRS 16
£m

As at
1 May 2019
£m

843.6
121.6
965.2

5,987.0
 –
1,405.3
7,392.3

632.4
–
2.3
42.5
16.4
693.6

–
3,755.4
46.0
1,061.1
0.9
4,863.4

(8.0)
 –
(8.0)

(4.8)
894.3
 –
889.5

(10.6)
89.0
(2.3)
(0.5)
 –
75.6

798.8
(2.7)
(0.9)
2.6
 –
797.8

835.6
121.6
957.2

5,982.2
894.3
1,405.3
8,281.8

621.8
89.0
–
42.0
16.4
769.2

798.8
3,752.7
45.1
1,063.7
0.9
5,661.2

Net	assets

2,800.5

8.1

2,808.6

Ashtead Group plc Annual Report & Accounts 2020DIRECTORS’ REPORTSTRATEGIC REPORTADDITIONAL INFORMATIONFINANCIAL STATEMENTS134

NOTES	TO	THE	CONSOLIDATED	FINANCIAL	STATEMENTS	CONTINUED

17  LEASE LIABILITIES (CONTINUED)
The table below presents a reconciliation of the minimum operating lease commitments disclosed at 30 April 2019 to the lease 
liabilities recognised at 1 May 2019 under IFRS 16: 

Minimum operating lease commitments disclosed under IAS 17 at 30 April 2019
Commitments under reasonably certain extension options
Short-term and low-value lease commitments 
Effect of discounting
Finance lease liabilities recognised under IAS 17 at 30 April 2019
Lease liabilities recognised at 1 May 2019 under IFRS 16

£m
495.2
761.8
(5.4)
(368.8)
5.0
887.8

In terms of the income statement impact, the application of IFRS 16 resulted in a decrease in other operating expenses and an 
increase in depreciation and interest expense compared to IAS 17. The impact on the consolidated income statement is detailed 
below where pro forma adjustments have been made to eliminate the depreciation and interest which arise under IFRS 16 and to 
include the operating lease costs within EBITDA which would have been recorded under IAS 17.

Revenue
Rental revenue
Sale of new equipment, merchandise and consumables
Sale of used rental equipment

Operating	costs
Staff costs
Used rental equipment sold
Other operating costs

EBITDA
Depreciation
Amortisation of intangibles
Operating	profit
Investment income
Interest expense
Exceptional items
Profit	on	ordinary	activities	before	taxation
Taxation
Profit	attributable	to	equity	holders	of	the	Company

Amounts	recognised	in	the	balance	sheet

Maturity analysis – undiscounted cash flows:
Less than one year
One to five years
More than five years
Total undiscounted lease liabilities at 30 April
Impact of discounting
Lease liabilities included in the balance sheet

Included in current liabilities
Included in non-current liabilities

2020
Pre
IFRS	16
£m

4,606.5
184.0
263.1
5,053.6

(1,172.3)
(229.9)
(1,381.1)
(2,783.3)

2,270.3
(1,000.0)
(61.7)
1,208.6
–
(179.4)
(16.3)
1,012.9
(251.1)
761.8

2020
Impact	of
IFRS	16
£m

–
–
	–
	–

–
–
105.5
105.5

105.5
(90.5)
	–
15.0
–
(45.1)
	–
(30.1)
8.0
(22.1)

2020
As
reported
£m

4,606.5
184.0
263.1
5,053.6

(1,172.3)
(229.9)
(1,275.6)
(2,677.8)

2,375.8
(1,090.5)
(61.7)
1,223.6
–
(224.5)
(16.3)
982.8
(243.1)
739.7

2019
Total
£m

4,138.0
170.5
191.1
4,499.6

(1,019.4)
(159.7)
(1,213.9)
(2,393.0)

2,106.6
(843.0)
(50.7)
1,212.9
0.1
(153.5)
 –
1,059.5
(262.6)
796.9

2020
£m

109.3
450.6
1,080.0
1,639.9
(527.7)
1,112.2

106.0
1,006.2
1,112.2

Ashtead Group plc Annual Report & Accounts 2020Amounts	recognised	in	the	income	statement

Depreciation of right-of-use assets
Interest on lease liabilities
Expense relating to short-term leases
Expense relating to variable lease payments 

Income from sub-leasing right-of-use assets

Amounts	recognised	in	the	statement	of	cash	flows

Financing costs paid in relation to lease liabilities 
Repayment of principal under lease liabilities
Total cash outflow for leases

18  BORROWINGS

Current
Finance lease obligations
Non-current
First priority senior secured bank debt
Finance lease obligations
5.625% senior notes, due 2024
4.125% senior notes, due 2025
5.250% senior notes, due 2026
4.375% senior notes, due 2027
4.000% senior notes, due 2028
4.250% senior notes, due 2029

135

2020
£m
91.7
45.5
4.4
3.3
144.9
(0.9)
144.0

2020
£m
43.9
64.3
108.2

2019
£m

2.3

2,010.7
2.7
379.3
454.7
453.6
454.4
–
 –
3,755.4

2020
£m

	–

2,141.9
–
–
470.8
469.6
470.2
469.9
469.8
4,492.2

The senior secured bank debt is secured by way of fixed and floating charges over substantially all the Group’s property, plant and 
equipment, inventory and trade receivables. Following the redemption of the $500m 5.625% notes due in 2024, the second priority 
fixed and floating charges over the Group’s property, plant and equipment, inventory and trade receivables securing the senior notes 
were released and the senior notes are no longer secured by these assets. The senior notes continue to be guaranteed by Ashtead 
Group plc and all its principal subsidiary undertakings.

First	priority	senior	secured	credit	facility
At 30 April 2020, $4.6bn was committed by our senior lenders under the asset-based senior secured revolving credit facility 
(‘ABL facility’), with $4.1bn committed until December 2023 and $500m committed until April 2021. The amount utilised was $2,759m 
(including letters of credit totalling $52m). The ABL facility is secured by a first priority interest in substantially all of the Group’s 
assets. Pricing for the $4.6bn revolving credit facility is based on leverage and average availability according to a grid. On $4.1bn of 
the facility, this varies from LIBOR plus 125bp to LIBOR plus 175bp and at 30 April 2020, the borrowing rate was LIBOR plus 150bp. 
For the other $500m of the facility, pricing is LIBOR plus 225bp, with a LIBOR floor of 75bp. 

The only financial performance covenant under the asset-based first priority senior bank facility is a fixed charge ratio (comprising 
LTM EBITDA before exceptional items less LTM net capital expenditure paid in cash over the sum of scheduled debt repayments 
plus cash interest, cash tax payments and dividends paid in the last 12 months) which must be equal to or greater than 1.0 times.

This covenant does not, however, apply when availability (the difference between the borrowing base and facility utilisation) 
exceeds $460m. At 30 April 2020 availability under the bank facility, including cash on the balance sheet, was $2,363m ($1,622m at 
30 April 2019), with an additional $2,147m of suppressed availability meaning that the covenant was not measured at 30 April 2020 
and is unlikely to be measured in forthcoming quarters. 

Ashtead Group plc Annual Report & Accounts 2020DIRECTORS’ REPORTSTRATEGIC REPORTADDITIONAL INFORMATIONFINANCIAL STATEMENTS136

NOTES	TO	THE	CONSOLIDATED	FINANCIAL	STATEMENTS	CONTINUED

18  BORROWINGS (CONTINUED)

Senior	notes
At 30 April 2020 the Group, through its wholly owned subsidiary Ashtead Capital, Inc., had five series of senior notes outstanding, 
each with a nominal value of $600m. The 4.125% notes are due on 15 August 2025, the 5.250% notes are due on 1 August 2026, the 
4.375% notes are due on 15 August 2027, the 4.0% notes are due on 1 May 2028 and the 4.25% notes are due on 1 November 2029.  

Under the terms of the notes, financial performance covenants under the senior notes are only measured at the time new debt 
is raised.

The effective rates of interest at the balance sheet date were as follows:

First priority senior secured bank debt 
Senior notes

- revolving advances in dollars
- $500m nominal value
- $600m nominal value
- $600m nominal value
- $600m nominal value
- $600m nominal value
- $600m nominal value

Finance leases

19  PROVISIONS

At 1 May 2019
Effect of adoption of IFRS 16
Acquired businesses
Exchange differences
Utilised
Released
Charged in the year
Amortisation of discount
At	30	April	2020

Included in current liabilities
Included in non-current liabilities

2020
2.58%
–
4.125%
5.250%
4.375%
4.000%
4.250%
–

2019

3.66%
5.625%
4.125%
5.250%
4.375%
–
–
7.0%

Insurance
£m
48.7
–
–
1.1
(35.6)
–
42.1
0.4
56.7

Vacant
property
£m
1.9
(1.9)
–
–
–
–
–
 –
	–

Contingent
consideration
£m
37.9
–
14.5
1.0
(17.3)
(1.0)
–
0.8
35.9

2020
£m
53.7
38.9
92.6

Total
£m
88.5
(1.9)
14.5
2.1
(52.9)
(1.0)
42.1
1.2
92.6

2019
£m

42.5
46.0
88.5

Insurance provisions relate to the discounted estimated gross liability in respect of claims to be incurred under the Group’s 
insurance programmes for events occurring up to the year end and are expected to be utilised over a period of approximately 
eight years. The provision is established based on advice received from independent actuaries of the estimated total cost of the 
insured risk based on historical claims experience. £18m (2019: £14m) of this total liability is due from insurers and is included 
within ‘other receivables’.

The provision for contingent consideration relates to recent acquisitions and is expected to be paid out over the next three years 
and is reassessed at each reporting date. 

Ashtead Group plc Annual Report & Accounts 202020  DEFERRED TAX

Deferred	tax	assets

At 1 May 2019
Offset against deferred tax liability at 1 May 2019
Gross deferred tax assets at 1 May 2019
Effect of adoption of IFRS 16
Exchange differences
(Charged)/credited to income statement
Credited to equity
Acquisitions
Less offset against deferred tax liability
At	30	April	2020

Deferred	tax	liabilities

Net deferred tax liability at 1 May 2019
Deferred tax assets offset at 1 May 2019
Gross deferred tax liability at 1 May 2019
Exchange differences
Charged to income statement
Charge to equity
Acquisitions

Less offset of deferred tax assets
– benefit of tax losses
– other temporary differences
At	30	April	2020

137

Tax losses
£m
–
26.3
26.3
 –
0.5
(18.2)
4.0
(0.6)
(12.0)
	–

Accelerated tax
depreciation
£m
1,027.7
91.0
1,118.7
36.3
166.1
4.0
2.8
1,327.9

Other
temporary
differences
£m
–
64.7
64.7
(2.6)
2.0
25.2
0.6
0.1
(90.0)
	–

Other
temporary
differences
£m
33.4
 –
33.4
0.3
0.7
–
14.0
48.4

Total
£m
–
91.0
91.0
(2.6)
2.5
7.0
4.6
(0.5)
(102.0)
	–

Total
£m
1,061.1
91.0
1,152.1
36.6
166.8
4.0
16.8
1,376.3

(12.0)
(90.0)
1,274.3

The Group has not recognised a deferred tax asset in respect of losses carried forward in a non-trading UK company of £6m 
(2019: £6m) as it is not considered probable this deferred tax asset will be utilised.

At the balance sheet date, no temporary differences associated with undistributed earnings of subsidiaries are considered to exist 
as UK tax legislation largely exempts overseas dividends received from UK tax.

21  SHARE CAPITAL AND RESERVES 

Ordinary shares of 10p each

Issued and fully paid

30	April
2020
Number

30 April
2019
Number

454,194,833

499,225,712

30	April
2020
£m

45.4

30 April
2019
£m

49.9

During the year, the Company purchased 19.7m ordinary shares at a total cost of £445m under the Group’s share buyback programme. 
Since the commencement of the Group’s ongoing share buyback programme, the Group has purchased 49.9m shares and in January 
2020, 45.0m ordinary shares held in treasury were cancelled. At 30 April 2020, after the cancellation of these shares, 4.9m (April 
2019: 30.3m) shares were held by the Company and a further 1.5m (April 2019: 1.6m) shares were held by the Company’s Employee 
Share Ownership Trust (‘ESOT’).

Ashtead Group plc Annual Report & Accounts 2020DIRECTORS’ REPORTSTRATEGIC REPORTADDITIONAL INFORMATIONFINANCIAL STATEMENTS138

NOTES	TO	THE	CONSOLIDATED	FINANCIAL	STATEMENTS	CONTINUED

22  SHARE-BASED PAYMENTS
The ESOT facilitates the provision of shares under the Group’s Performance Share Plan (‘PSP’). It holds a beneficial interest in 
1,518,150 ordinary shares of the Company acquired at an average cost of 1,826p per share. The shares had a market value of £33m 
at 30 April 2020. The ESOT has waived the right to receive dividends on the shares it holds. The costs of operating the ESOT are 
borne by the Group but are not significant.

Details of the PSP are given on pages 90 and 95. The costs of this scheme are charged to the income statement over the vesting 
period, based on the fair value of the award at the grant date and the likelihood of allocations vesting under the scheme. In 2020, 
there was a net charge to pre-tax profit in respect of the PSP of £8m (2019: £8m). After tax, the total charge was £6m (2019: £6m).

The fair value of awards granted during the year is estimated using a Black-Scholes option pricing model with the following 
assumptions: share price at grant date of 2,320p, nil exercise price, a dividend yield of 1.42%, volatility of 27.08%, a risk-free rate 
of 0.44% and an expected life of three years.

Expected volatility was determined by calculating the historical volatility over the previous three years. The expected life used in the 
model is based on the terms of the plan.

Details of the PSP awards outstanding during the year are as follows:

Outstanding at 1 May 
Granted
Exercised
Expired
Outstanding at 30 April 
Exercisable at 30 April

23  PENSIONS

2020
Number
2,050,278
600,956
(858,585)
(128,094)
1,664,555
–

2019
Number

2,300,169
588,894
(720,551)
(118,234)
2,050,278
–

Defined	contribution	plans
The Group operates pension plans for the benefit of qualifying employees. The plans for new employees throughout the Group are all 
defined contribution plans. Pension costs for defined contribution plans were £20m (2019: £16m).

Defined	benefit	plan
The Group also has a defined benefit plan for certain UK employees which was closed to new members in 2001. The plan is a funded 
defined benefit plan with trustee-administered assets held separately from those of the Group. The Trustees are composed of 
representatives of both the Company and plan members. The Trustees are required by law to act in the interest of all relevant 
beneficiaries and are responsible for the investment policy of the assets and the day-to-day administration of the benefits.

The plan is a final salary plan which provides members a guaranteed level of pension payable for life. The level of benefits provided 
by the plan depends on members’ length of service and their salary in the final years leading up to retirement.

The plan’s duration is an indicator of the weighted-average time until benefit payments are made. For the plan as a whole, the 
duration is around 20 years. The estimated amount of contributions expected to be paid by the Group to the plan during the 2020/21 
financial year is £0.8m.

The plan exposes the Group to a number of risks, the most significant being investment risk, interest rate risk, inflation risk and life 
expectancy risk.

The most recent actuarial valuation was carried out as at 30 April 2019 by a qualified independent actuary and showed a funding 
surplus of £1.5m. The actuary was engaged by the Company to perform a valuation in accordance with IAS 19 (revised) as at 30 April 
2020. The principal financial assumptions made by the actuary were as follows:

Discount rate
Inflation assumption  – RPI
– CPI
Rate of increase in salaries 
Rate of increase in pensions in payment

2020
1.6%
2.5%
1.7%
2.5%
2.5%

2019

2.5%
3.3%
2.2%
4.3%
3.2%

Ashtead Group plc Annual Report & Accounts 2020   
Pensioner life expectancy assumed in the 30 April 2020 update is based on the ‘S3PA CMI 2019’ projection model mortality tables 
adjusted so as to apply a minimum annual rate of improvement of 1.25% a year. Samples of the ages to which pensioners are 
assumed to live are as follows:

139

Life expectancy of pensioners currently aged 65
Male
Female

Life expectancy at age 65 for future pensioner currently aged 45
Male
Female

The plan’s assets are invested in the following asset classes:

UK equities
US equities
European equities
Japanese equities 
Emerging market equities
Global loan fund
Liability-driven investment funds
Property
Infrastructure
Cash

The amounts recognised in the balance sheet are determined as follows:

Fair value of plan assets
Present value of funded defined benefit obligation
Net liability recognised in the balance sheet

The components of the defined benefit cost recognised in the income statement are as follows:

2020

2019

86.2
87.9

87.5
89.5

Fair value

2020
£m
31.4
23.8
3.0
4.4
2.4
8.6
6.3
11.7
7.3
0.1
99.0

86.2
88.1

87.5
89.6

2019
£m

48.6
23.5
3.3
2.6
–
10.0
2.4
12.2
4.0
0.5
107.1

2020
£m
99.0
(111.1)
(12.1)

2019
£m

107.1
(108.0)
(0.9)

Current service cost
Past service cost
Net interest on the net defined benefit plan
Net charge to the income statement

2020
£m
1.1
–
	–
1.1

The remeasurements of the defined benefit plan recognised in the statement of comprehensive income are as follows:

Actuarial loss due to changes in financial assumptions
Actuarial gain due to changes in demographic assumptions
Actuarial gain/(loss) arising from experience adjustments
Return on plan assets excluding amounts recognised in net interest
Remeasurement of the defined benefit pension plan

2020
£m
(4.5)
1.1
1.2
(8.6)
(10.8)

2019
£m

1.0
1.4
(0.1)
2.3

2019
£m

(7.0)
1.1
(0.2)
2.4
(3.7)

Ashtead Group plc Annual Report & Accounts 2020DIRECTORS’ REPORTSTRATEGIC REPORTADDITIONAL INFORMATIONFINANCIAL STATEMENTS140

NOTES	TO	THE	CONSOLIDATED	FINANCIAL	STATEMENTS	CONTINUED

23  PENSIONS (CONTINUED)
Movements in the present value of defined benefit obligations were as follows:

At 1 May
Current service cost
Past service cost
Interest cost
Contributions from members
Remeasurements
– Actuarial loss due to changes in financial assumptions
– Actuarial gain due to changes in demographic assumptions
– Actuarial gain/(loss) arising from experience adjustments
Benefits paid
At	30	April

2020
£m
108.0
1.1
–
2.6
0.2

4.5
(1.1)
(1.2)
(3.0)
111.1

2019
£m

99.2
1.0
1.4
2.7
0.2

7.0
(1.1)
0.2
(2.6)
108.0

The key assumptions used in valuing the defined benefit obligation are: discount rate, inflation and mortality. The sensitivity of the 
results to these assumptions is as follows:

 − An increase in the discount rate of 0.5% would result in a £10m (2019: £9m) decrease in the defined benefit obligation.
 − An increase in the inflation rate of 0.5% would result in an £9m (2019: £8m) increase in the defined benefit obligation. This includes 

the resulting change to other assumptions that are related to inflation such as pensions and salary growth.

 − A one-year increase in the pensioner life expectancy at age 65 would result in a £5m (2019: £5m) increase in the defined 

benefit obligation.

The above sensitivity analyses have been determined based on reasonably possible changes to the significant assumptions, while 
holding all other assumptions constant. In practice, this is unlikely to occur, and changes in some assumptions may be correlated. 
The sensitivity information shown above has been prepared using the same method as adopted when adjusting the results of the 
latest funding valuation to the balance sheet date. This is the same approach as has been adopted in previous periods.

Movements in the fair value of plan assets were as follows:

At 1 May 
Interest income
Remeasurement – return on plan assets excluding amounts recognised in net interest
Employer contributions
Contributions from members
Benefits paid
At	30	April

The actual return on plan assets was a £6m loss (2019: £5m gain).

2020
£m
107.1
2.6
(8.6)
0.7
0.2
(3.0)
99.0

2019
£m

103.7
2.8
2.4
0.6
0.2
(2.6)
107.1

Ashtead Group plc Annual Report & Accounts 2020141

24  FINANCIAL RISK MANAGEMENT
The Group’s trading and financing activities expose it to various financial risks that, if left unmanaged, could adversely impact on 
current or future earnings. Although not necessarily mutually exclusive, these financial risks are categorised separately according 
to their different generic risk characteristics and include market risk (foreign currency risk and interest rate risk), credit risk and 
liquidity risk.

It is the role of the Group treasury function to manage and monitor the Group’s financial risks and internal and external funding 
requirements in support of the Group’s corporate objectives. Treasury activities are governed by policies and procedures approved 
by the Board and monitored by the Finance and Administration Committee. In particular, the Board of directors or, through delegated 
authority, the Finance and Administration Committee, approves any derivative transactions. Derivative transactions are only 
undertaken for the purposes of managing interest rate risk and currency risk. The Group does not trade in financial instruments. 
The Group maintains treasury control systems and procedures to monitor liquidity, currency, credit and financial risks. The Group 
reports its financial results and pays dividends in pounds sterling.

Market	risk
The Group’s activities expose it primarily to interest rate and currency risk. Interest rate risk is monitored on a continuous basis 
and managed, where appropriate, through the use of interest rate swaps whereas, the use of forward foreign exchange contracts 
to manage currency risk is considered on an individual non-trading transaction basis. The Group is not exposed to commodity price 
risk or equity price risk as defined in IFRS 7.

Interest rate risk
Management	of	fixed	and	variable	rate	debt
The Group has fixed and variable rate debt in issue with 52% of the drawn debt at a fixed rate as at 30 April 2020, excluding lease 
liabilities. The Group’s accounting policy requires all borrowings to be held at amortised cost. As a result, the carrying value of fixed 
rate debt is unaffected by changes in credit conditions in the debt markets and there is therefore no exposure to fair value interest 
rate risk. The Group’s debt that bears interest at a variable rate comprises all outstanding borrowings under the senior secured 
credit facility. The interest rates currently applicable to this variable rate debt are LIBOR as applicable to the currency borrowed 
plus 150bp for $4.1bn of the facility and pricing is LIBOR plus 225bp, with a LIBOR floor of 75bp, for the other $500m. The Group 
periodically utilises interest rate swap agreements to manage and mitigate its exposure to changes in interest rates. However, 
during the year ended and as at 30 April 2020, the Group had no such swap agreements outstanding. The Group also may at times 
hold cash and cash equivalents which earn interest at a variable rate.

Net	variable	rate	debt	sensitivity
At 30 April 2020, based upon the amount of variable rate debt outstanding, the Group’s pre-tax profits would change by 
approximately £20m for each one percentage point change in interest rates applicable to the variable rate debt and, after tax effects, 
equity would change by approximately £14m. The amount of the Group’s variable rate debt may fluctuate as a result of changes in the 
amount of debt outstanding under the senior secured credit facility.

Currency risk
Currency risk is limited to translation risk as there are no transactions in the ordinary course of business that take place between 
foreign entities. The Group’s reporting currency is the pound sterling. However, the majority of our assets, liabilities, revenue 
and costs are denominated in US dollars. The Group has arranged its financing such that, at 30 April 2020, 92% of its debt was 
denominated in US (and Canadian) dollars so that there is a natural partial offset between its dollar-denominated net assets and 
earnings and its dollar-denominated debt and interest expense. At 30 April 2020, dollar-denominated debt represented approximately 
67% of the value of dollar-denominated net assets (other than debt).

The Group’s exposure to exchange rate movements on trading transactions is relatively limited. All Group companies invoice 
revenue in their respective local currency and generally incur expense and purchase assets in their local currency. Consequently, 
the Group does not routinely hedge either forecast foreign currency exposures or the impact of exchange rate movements on 
the translation of overseas profits into sterling. Where the Group does hedge, it maintains appropriate hedging documentation. 
Foreign exchange risk on significant non-trading transactions (e.g. acquisitions) is considered on an individual basis.

Resultant	impacts	of	reasonably	possible	changes	to	foreign	exchange	rates
Based upon the level of US operations and the US dollar-denominated debt balance, at 30 April 2020 a 1% change in the US dollar-
pound exchange rate would have impacted our pre-tax profits by approximately £11m and equity by approximately £34m. At 30 April 
2020, the Group had no outstanding foreign exchange contracts.

Credit	risk
The Group’s principal financial assets are cash and bank balances and trade and other receivables. The Group’s credit risk is 
primarily attributable to its trade receivables. The amounts presented in the balance sheet are net of the loss allowance. The credit 
risk on liquid funds and derivative financial instruments is limited because the counterparties are banks with high credit ratings 
assigned by international credit rating agencies. The carrying amount of financial assets recorded in the financial statements, 
which are net of impairment losses, represent the Group’s maximum exposure to credit risk. 

The Group has a large number of unrelated customers, serving over 745,000 during the financial year, and does not have any 
significant credit exposure to any particular customer. Each business segment manages its own exposure to credit risk according 
to the economic circumstances and characteristics of the markets they serve. The Group believes that management of credit risk on 
a devolved basis enables it to assess and manage it more effectively. However, broad principles of credit risk management practice 
are observed across the Group, such as the use of credit reference agencies and the maintenance of credit control functions.

Ashtead Group plc Annual Report & Accounts 2020DIRECTORS’ REPORTSTRATEGIC REPORTADDITIONAL INFORMATIONFINANCIAL STATEMENTS142

NOTES	TO	THE	CONSOLIDATED	FINANCIAL	STATEMENTS	CONTINUED

24  FINANCIAL RISK MANAGEMENT (CONTINUED)

Liquidity	risk
Liquidity risk is the risk that the Group could experience difficulties in meeting its commitments to creditors as financial liabilities 
fall due for payment.

The Group generates significant free cash flow before investment (defined as cash flow from operations less replacement capital 
expenditure net of proceeds of asset disposals, interest paid and tax paid). This free cash flow before investment is available to the 
Group to invest in growth capital expenditure, acquisitions, dividend payments and other returns to shareholders or to reduce debt.

In addition to the strong free cash flow from normal trading activities, additional liquidity is available through the Group’s ABL 
facility. At 30 April 2020, availability under the $4.6bn facility, including cash on the balance sheet, was $2,363m (£1,874m), 
which compares with the threshold of $460m, above which the covenant does not apply.

Contractual maturity analysis
Trade receivables, the principal class of non-derivative financial asset held by the Group, are settled gross by customers.

The following table presents the Group’s outstanding contractual maturity profile for its non-derivative financial liabilities, 
excluding trade and other payables which fall due within one year and lease liabilities which are analysed within Note 17. The analysis 
presented is based on the undiscounted contractual maturities of the Group’s financial liabilities, including any interest that will 
accrue, except where the Group is entitled and intends to repay a financial liability, or part of a financial liability, before its contractual 
maturity. The undiscounted cash flows have been calculated using foreign currency exchange rates and interest rates ruling at the 
balance sheet date.

At	30	April	2020

Bank and other debt
4.125% senior notes
5.250% senior notes
4.375% senior notes
4.000% senior notes
4.250% senior notes

Interest payments

Undiscounted cash flows – year to 30 April

2021
£m
–
–
–
–
–
 –
–
160.0
160.0

2022
£m
–
–
–
–
–
 –
–
158.8
158.8

2023
£m
–
–
–
–
–
 –
–
158.8
158.8

2024
£m
2,141.9
–
–
–
–
 –
2,141.9
140.8
2,282.7

2025
£m
–
–
–
–
–
 –
–
104.7
104.7

Thereafter
£m
–
475.7
475.7
475.7
475.7
475.7
2,378.5
232.7
2,611.2

Letters of credit of £41m (2019: £38m) are provided and guaranteed under the ABL facility which expires in December 2023.

At	30	April	2019

Bank and other debt
Finance leases
5.625% senior notes
4.125% senior notes
5.250% senior notes
4.375% senior notes

Interest payments

2020
£m
–
2.3
–
–
–
 –
2.3
158.8
161.1

Undiscounted cash flows – year to 30 April

2021
£m
–
1.5
–
–
–
 –
1.5
158.7
160.2

2022
£m
–
0.9
–
–
–
 –
0.9
158.6
159.5

2023
£m
–
0.3
–
–
–
 –
0.3
158.5
158.8

2024
£m
2,010.7
–
–
–
–
 –
2,010.7
89.5
2,100.2

Thereafter
£m
–
–
383.5
460.3
460.3
460.3
1,764.4
154.2
1,918.6

Total
£m
2,141.9
475.7
475.7
475.7
475.7
475.7
4,520.4
955.8
5.476.2

Total
£m
2,010.7
5.0
383.5
460.3
460.3
460.3
3,780.1
878.3
4,658.4

Ashtead Group plc Annual Report & Accounts 2020143

Fair	value	of	financial	instruments
Financial assets and liabilities are measured in accordance with the fair value hierarchy and assessed as Level 1, 2 or 3 based on the 
following criteria:

 −  Level 1: fair value measurement based on quoted prices (unadjusted) in active markets for identical assets or liabilities;
 −  Level 2: fair value measurements derived from inputs other than quoted prices that are observable for the asset or liability, 

either directly (i.e. as prices) or indirectly (i.e. derived from prices); and

 −  Level 3: fair value measurements derived from valuation techniques that include inputs for the asset or liability that are not based 

on observable market data. 

Fair	value	of	derivative	financial	instruments
At 30 April 2020, the Group had no derivative financial instruments. The embedded prepayment options included within the senior 
notes are either closely related to the host debt contract or immaterial and hence, are not accounted for separately. These loan notes 
are carried at amortised cost.

Fair	value	of	non-derivative	financial	assets	and	liabilities
The table below provides a comparison, by category of the carrying amounts and the fair values of the Group’s non-derivative 
financial assets and liabilities at 30 April 2020.

Long-term borrowings
– first priority senior secured bank debt
– 5.625% senior notes
– 4.125% senior notes
– 5.250% senior notes
– 4.375% senior notes
– 4.000% senior notes
– 4.250% senior notes

– finance lease obligations
Total long-term borrowings
Deferred costs of raising finance

Other financial instruments1 
Contingent consideration provision
Finance lease obligations due within one year
Cash and cash equivalents

Level 1
Level 1
Level 1
Level 1
Level 1
Level 1
Level 1

Level 2

At	30	April	2020

At 30 April 2019

Book	value
£m

Fair	value
£m

Book value
£m

Fair value
£m

2,141.9
–
475.7
475.7
475.7
475.7
475.7
4,520.4
	–
4,520.4
(28.2)
4,492.2

2,141.9
–
461.4
479.3
463.8
453.1
453.1
4,452.6
	–
4,452.6
	–
4,452.6

2,010.7
383.5
460.3
460.3
460.3
–
 –
3,775.1
2.7
3,777.8
(22.4)
3,755.4

2,010.7
397.5
455.1
476.9
451.6
–
 –
3,791.8
3.2
3,795.0
 –
3,795.0

Level 3
Level 2
Level 1

35.9
–
241.4

35.9
–
241.4

37.9
2.3
12.8

37.9
2.6
12.8

1 

 The Group’s trade and other receivables, trade and other payables and lease liabilities are not shown in the table above. The carrying amounts of trade and other 
receivables and trade and other payables categories approximate their fair values. Required disclosures relating to lease liabilities are provided in Note 17.

Contingent consideration provisions are a Level 3 financial liability. Future anticipated payments to vendors in respect of contingent 
consideration are initially recorded at fair value which is the present value of the expected cash outflows of the obligations. The 
obligations are dependent upon the future financial performance of the businesses acquired. The fair value is estimated based on 
internal financial projections prepared in relation to the acquisition with the contingent consideration discounted to present value 
using a discount rate in line with the Group’s cost of debt.

Ashtead Group plc Annual Report & Accounts 2020DIRECTORS’ REPORTSTRATEGIC REPORTADDITIONAL INFORMATIONFINANCIAL STATEMENTS144

NOTES	TO	THE	CONSOLIDATED	FINANCIAL	STATEMENTS	CONTINUED

25  NOTES TO THE CASH FLOW STATEMENT

a)	 Cash	flow	from	operating	activities

Operating profit before exceptional items and amortisation
Depreciation 
EBITDA before exceptional items
Profit on disposal of rental equipment
Profit on disposal of other property, plant and equipment
Increase in inventories
Increase in trade and other receivables
Increase in trade and other payables
Exchange differences
Other non-cash movements
Cash generated from operations before exceptional items and changes in rental equipment

b)	 Acquisitions	

Cash consideration paid
– acquisitions in the period (net of cash acquired)
– contingent consideration

2020
£m
1,285.3
1,090.5
2,375.8
(33.3)
(1.2)
(0.5)
94.1
(13.2)
0.3
8.4
2,430.4

2019
£m

1,263.6
843.0
2,106.6
(31.4)
(0.8)
(14.9)
(84.7)
60.7
(0.6)
7.6
2,042.5

2020
£m

435.8
17.3
453.1

2019
£m

589.4
1.9
591.3

During the year, 18 acquisitions were made for a total cash consideration of £436m (2019: £589m), after taking account of net cash 
acquired of £4m. Further details are provided in Note 27.

Payments for contingent consideration on prior year acquisitions were also made of £17m (2019: £2m).

c)	 Analysis	of	net	debt	
Net debt consists of total borrowings less cash and cash equivalents. Borrowings exclude accrued interest. Foreign currency 
denominated balances are translated to pounds sterling at rates of exchange ruling at the balance sheet date.

Short-term borrowings
Long-term borrowings
Lease liabilities
Total liabilities from financing activities
Cash and cash equivalents
Net debt

1 May
2019
£m
2.3
3,755.4
 –
3,757.7
(12.8)
3,744.9

Adoption of
IFRS 16
£m
(2.3)
(2.7)
887.8
882.8
 –
882.8

Cash
flow
£m
–
606.1
(64.3)
541.8
(227.9)
313.9

Exchange
movement
£m
–
108.6
25.1
133.7
(0.7)
133.0

Non-cash movements

Debt
acquired
£m
–
14.7
74.8
89.5
 –
89.5

New lease
liabilities
£m
–
–
188.8
188.8
 –
188.8

Other
movements
£m
–
10.1
 –
10.1
 –
10.1

Short-term borrowings
Long-term borrowings
Total liabilities from financing activities
Cash and cash equivalents
Net debt

1 May
2018
£m
2.7
2,728.4
2,731.1
(19.1)
2,712.0

Non–cash movements

Cash
flow
£m
(9.1)
864.4
855.3
6.6
861.9

Exchange
movement
£m
–
126.6
126.6
(0.3)
126.3

Debt
acquired
£m
7.9
20.5
28.4
 –
28.4

Other
movements
£m
0.8
15.5
16.3
 –
16.3

30 April
2020
£m
–
4,492.2
1,112.2
5,604.4
(241.4)
5,363.0

30 April
2019
£m
2.3
3,755.4
3,757.7
(12.8)
3,744.9

Ashtead Group plc Annual Report & Accounts 2020145

26  ACQUISITIONS
During the year, the following acquisitions were completed:

i) 

ii) 

iii) 

iv) 

v) 

vi) 

 On 9 May 2019, Sunbelt US acquired the business and assets of Westside Rental and Sales, LLC (‘Westside’). Westside is a 
general equipment business in Tennessee.

 On 17 May 2019, Sunbelt US acquired the business and assets of the Harlingen Texas branch of Harris County Rentals, LLC, 
trading as Texas State Rentals (‘HCR’). HCR is a general equipment business in Texas.

 On 29 May 2019, Sunbelt US acquired the business and assets of the Tampa branch of Contractors Building Supply Co., LLC 
(‘CBS’). CBS is a general equipment business in Florida.

 On 20 June 2019, Sunbelt US acquired the business and assets of Six and Mango, LLP (‘SME’). SME is a general equipment 
business in Texas.

 On 28 June 2019, Sunbelt UK acquired the entire share capital of Ellerbeck Industries Limited, trading as Inlec UK Limited 
(‘Inlec’) and Evercal Limited (‘Evercal’). Inlec and Evercal are industrial test and measurement businesses.

 On 19 July 2019, Sunbelt US acquired the business and assets of King Equipment, LLC (‘King’) for a cash consideration of £152m 
($191m), including properties for £21m, with contingent consideration of up to £2m ($3m) payable over the next year depending 
on revenue meeting or exceeding certain thresholds. King is a general equipment business in California.

vii) 

 On 28 August 2019, Sunbelt US acquired the business and assets of Redi-Rents, Inc. (‘Redi-Rents’). Redi-Rents is a general 
equipment business in California.

viii) 

 On 5 September 2019, Sunbelt US acquired the business and assets of Midwest Scaffold Services, LLC (‘MSS’). MSS is a 
scaffold business in the US midwest.

ix) 

x) 

xi) 

 On 1 October 2019, Sunbelt Canada acquired the entire share capital of Rental Experts, Inc. and the business and assets of River 
City Aerial Lifts, Inc. (together ‘Rental Experts/River City’). Rental Experts/River City is a general equipment business in Manitoba.

 On 2 October 2019, Sunbelt US acquired the business and assets of Allwest Underground, Inc. (‘Allwest’). Allwest is a trench 
shoring business in Washington and Oregon.

 On 15 October 2019, Sunbelt US acquired the business and assets of Beavercreek Rentals, Inc. (‘Beavercreek’). Beavercreek 
is a general equipment business in Ohio.

xii) 

 On 14 November 2019, Sunbelt US acquired the business and assets of the New Braunfels Texas branch of Harris County 
Rentals, LLC, trading as Texas State Rentals (‘HCR’). HCR is a general equipment business in Texas.

xiii) 

 On 26 November 2019, Sunbelt US acquired the business and assets of Kitsap Rentals, Inc. (‘Advanced Rentals’). Advanced 
Rentals is a general equipment business in Washington.

xiv) 

 On 2 December 2019, Sunbelt Canada acquired the entire share capital of William F. White International, Inc. (‘WFW’) for a cash 
consideration of £136m (C$234m) with contingent consideration of up to £8m (C$14m), payable over the next year, depending on 
EBITDA meeting or exceeding certain thresholds. Including acquired debt, the total cash consideration was £151m (C$260m). 
WFW is a film and television equipment rental business operating across Canada.

xv) 

 On 11 December 2019, Sunbelt US acquired the business and assets of S&S Diversified Inc. (‘Midwest Sweepers & Scrubbers’). 
Midwest Sweepers & Scrubbers is a flooring solutions business in Missouri.

xvi) 

 On 21 January 2020, Sunbelt US acquired the business and assets of Associated Power, Inc. (‘Associated Power’). Associated 
Power is a temporary power rental business in Southern California.

xvii)    On 29 January 2020, Sunbelt US acquired the business and assets of Gaston Rentals, Inc. and McArver Enterprises, Ltd 

(together, ‘Gaston’). Gaston is a general equipment business in North Carolina.

xviii)    On 9 March 2020, Sunbelt US acquired the business and assets of BJ’s Rentals, Inc. (‘BJ’s’). BJ’s is a general equipment 

business in California.

Ashtead Group plc Annual Report & Accounts 2020DIRECTORS’ REPORTSTRATEGIC REPORTADDITIONAL INFORMATIONFINANCIAL STATEMENTS146

NOTES	TO	THE	CONSOLIDATED	FINANCIAL	STATEMENTS	CONTINUED

26  ACQUISITIONS (CONTINUED)
The following table sets out the fair value of the identifiable assets and liabilities acquired by the Group. The fair values have been 
determined provisionally at the balance sheet date.

Net	assets	acquired
Trade and other receivables
Inventory
Property, plant and equipment
– rental equipment
– other assets
Right-of-use asset
Creditors
Debt
Lease liabilities
Current tax
Deferred tax
Intangible assets (non-compete agreements, brand names and customer relationships)

Consideration:
– cash paid and due to be paid (net of cash acquired)
– contingent consideration payable in cash

Goodwill

Fair value
to Group
£m

31.2
0.4

155.9
43.5
74.8
(20.3)
(14.7)
(74.8)
(11.4)
(17.3)
122.3
289.6

438.8
14.5
453.3

163.7

The goodwill arising can be attributed to the key management personnel and workforce of the acquired businesses and to the 
synergies and other benefits the Group expects to derive from the acquisitions. The synergies and other benefits include elimination 
of duplicate costs, improving utilisation of the acquired rental fleet, using the Group’s financial strength to invest in the acquired 
business and drive improved returns through a semi-fixed cost base and the application of the Group’s proprietary software to 
optimise revenue opportunities. £99m of the goodwill is expected to be deductible for income tax purposes.

The gross value and the fair value of trade receivables at acquisition was £31m.

Due to the operational integration of acquired businesses with Sunbelt US, Sunbelt Canada and Sunbelt UK post-acquisition, in 
particular due to the merger of some stores, the movement of rental equipment between stores and investment in the rental fleet, 
it is not practical to report the revenue and profit of the acquired businesses post-acquisition.

The revenue and operating profit of these acquisitions from 1 May 2019 to their date of acquisition was not material.

27  CONTINGENT LIABILITIES
Following its state aid investigation, in April 2019 the European Commission announced its decision that the Group Financing 
Exemption in the UK controlled foreign company legislation constitutes state aid in some circumstances. In common with the UK 
Government and other UK-based international companies, the Group does not agree with the decision and has therefore lodged a 
formal appeal with the General Court of the European Union. If the decision reached by the European Commission is not successfully 
appealed, we have estimated the Group’s maximum potential liability to be £36m as at 30 April 2020. Based on the current status of 
proceedings, we have concluded that no provision is required in relation to this matter.

The	Company
The Company has guaranteed the borrowings of its subsidiary undertakings under the Group’s senior secured credit and overdraft 
facilities. At 30 April 2020 the amount borrowed under these facilities was £2,142m (2019: £2,011m). Subsidiary undertakings are 
also able to obtain letters of credit under these facilities and, at 30 April 2020, letters of credit issued under these arrangements 
totalled £41m ($52m) (2019: £38m ($50m)). In addition, the Company has guaranteed the 4.125%, 5.250%, 4.375%, 4.0% and 4.25% 
senior notes each with a par value of $600m (£476m), issued by Ashtead Capital, Inc..

The Company has guaranteed lease commitments of subsidiary undertakings where the minimum lease commitment at 30 April 
2020 totalled £30m (2019: £38m) in respect of land and buildings of which £6m is payable by subsidiary undertakings in the year 
ending 30 April 2021.

The Company has provided a guarantee to the Ashtead Group plc Retirement Benefits Plan (‘the plan’) that ensures the plan is at 
least 105% funded as calculated in accordance with Section 179 of the Pensions Act 2004. Based on the last actuarial valuation 
at 30 April 2019, this guarantee was the equivalent of £20m.

The Company has guaranteed the performance by subsidiaries of certain other obligations up to £2m (2019: £4m).

28  CAPITAL COMMITMENTS
At 30 April 2020 capital commitments in respect of purchases of rental and other equipment totalled £259m (2019: £309m),  
all of which had been ordered. There were no other material capital commitments at the year end.

Ashtead Group plc Annual Report & Accounts 2020147

29  RELATED PARTY TRANSACTIONS
The Group’s key management comprises the Company’s executive and non-executive directors. Details of their remuneration are 
given in Note 4 and details of their share interests and share awards are given in the Remuneration report. In relation to the Group’s 
defined benefit pension plan, details are included in Note 23.

30  EMPLOYEES
The average number of employees, including directors, during the year was as follows:

2020
Number
13,946
3,814
1,219
18,979

2019
Number

12,148
3,771
880
16,799

2020
£m

0.5
	–
0.5

6.8
363.7
1.5
372.0

2019
£m

0.4
274.5
274.9

–
363.7
1.9
365.6

372.5

640.5

6.7
20.4
0.8
27.9

12.4
–
 –
12.4

5.9

 –

33.8

12.4

45.4
3.6
10.8
(115.9)
(27.7)
422.5
338.7

49.9
3.6
6.3
(622.6)
(24.6)
1,215.5
628.1

372.5

640.5

Notes

(f)

(g)
(h)

(i)
(j)

(j)

(b)
(b)
(b)
(b)
(b)
(b)

United States
United Kingdom
Canada

31  PARENT COMPANY INFORMATION

a.	 Balance	sheet	of	the	Company	(Company	number:	01807982)

Current	assets
Prepayments and accrued income
Amounts due from subsidiary undertakings

Non-current	assets
Right-of-use asset
Investments in Group companies
Deferred tax asset

Total	assets

Current	liabilities	
Accruals and deferred income
Amounts due to subsidiary undertakings
Lease liabilities

Non-current	liabilities
Lease liabilities

Total	liabilities

Equity	
Share capital
Share premium account
Capital redemption reserve
Own shares held by the Company
Own shares held through the ESOT
Retained reserves
Equity	attributable	to	equity	holders	of	the	Company

Total	liabilities	and	equity

The Company reported a profit for the financial year ended 30 April 2020 of £350m (2019: £530m).

These financial statements were approved by the Board on 15 June 2020.

BRENDAN HORGAN 
Chief executive 

MICHAEL PRATT
Finance director

Ashtead Group plc Annual Report & Accounts 2020DIRECTORS’ REPORTSTRATEGIC REPORTADDITIONAL INFORMATIONFINANCIAL STATEMENTS 
 
 
148

NOTES	TO	THE	CONSOLIDATED	FINANCIAL	STATEMENTS	CONTINUED

31  PARENT COMPANY INFORMATION (CONTINUED)

b.	 Statement	of	changes	in	equity	of	the	Company

At 1 May 2018

Profit for the year
Other comprehensive income for the year
Total comprehensive income for the year

Dividends paid
Own shares purchased by the ESOT
Own shares purchased by the Company
Share-based payments
Tax on share-based payments
At 30 April 2019

Effect of adoption of IFRS 16
At 1 May 2019 (restated)

Profit for the year
Other comprehensive income for the year
Total comprehensive income for the year

Dividends paid
Own shares purchased by the ESOT
Own shares purchased by the Company
Share-based payments
Tax on share-based payments
Cancellation of shares
At	30	April	2020

c.	 Cash	flow	statement	of	the	Company

Cash	flows	from	operating	activities
Cash from operations
Financing costs paid
Dividends received from Ashtead Holdings PLC
Net	cash	from	operating	activities

Cash	flows	from	financing	activities
Repayment of principal under lease liabilities 
Purchase of own shares by the ESOT
Purchase of own shares by the Company
Dividends paid
Net	cash	used	in	financing	activities

Change	in	cash	and	cash	equivalents

Share
capital
£m
49.9

Share
premium
account
£m
3.6

Capital
redemption
reserve
£m
6.3

Own
shares
held by the
Company
£m
(161.0)

Own
shares
held 
through
the ESOT
£m
(20.0)

–
 –
 –

–
–
–
–
 –
49.9

 –
49.9

–
 –
 –

–
–
–
–
–
(4.5)
45.4

–
 –
 –

–
–
–
–
 –
3.6

 –
3.6

–
 –
 –

–
–
–
–
–
 –
3.6

–
 –
 –

–
–
–
–
 –
6.3

 –
6.3

–
 –
 –

–
–
–
–
–
4.5
10.8

–
 –
 –

–
–
(461.6)
–
 –
(622.6)

 –
(622.6)

–
 –
 –

–
–
(444.6)
–
–
951.3
(115.9)

–
 –
 –

–
(14.2)
–
9.6
 –
(24.6)

 –
(24.6)

–
 –
 –

–
(17.6)
–
14.5
–
 –
(27.7)

Note

(l)

Retained
reserves
£m
851.7

529.5
 –
529.5

(164.2)
–
–
(2.0)
0.5
1,215.5

1.0
1,216.5

349.7
 –
349.7

(186.7)
–
–
(6.1)
0.4
(951.3)
422.5

Total
£m
730.5

529.5
 –
529.5

(164.2)
(14.2)
(461.6)
7.6
0.5
628.1

1.0
629.1

349.7
 –
349.7

(186.7)
(17.6)
(444.6)
8.4
0.4
 –
338.7

2020
£m

2019
£m

306.4
(2.9)
350.0
653.5

(0.6)
(17.6)
(448.6)
(186.7)
(653.5)

111.3
(2.0)
529.5
638.8

–
(14.2)
(460.4)
(164.2)
(638.8)

	–

 –

Ashtead Group plc Annual Report & Accounts 2020149

d.	 Accounting	policies
The Company financial statements have been prepared on the basis of the accounting policies set out in Note 2 above, 
supplemented by the policy on investments set out below.

Investments in subsidiary undertakings are stated at cost less any necessary provision for impairment in the parent company 
balance sheet. Where an investment in a subsidiary is transferred to another subsidiary, any uplift in the value at which it is 
transferred over its carrying value is treated as a revaluation of the investment prior to the transfer and is credited to the 
revaluation reserve.

e.	 Income	statement
Ashtead Group plc has not presented its own profit and loss account as permitted by section 408 of the Companies Act 2006. 
The profit attributable to the Company is disclosed in the footnote to the Company’s balance sheet. There were no other amounts 
of comprehensive income in the financial year.

The average number of employees, including directors, during the year was as follows:

Employees

Their aggregate remuneration comprised:

Salaries
Social security costs
Other pension costs

f.	 Amounts	due	from	subsidiary	undertakings

Due within one year:
Ashtead Holdings PLC

g.	 Right-of-use	asset

Cost	or	valuation
Effect of adoption of IFRS 16 at 1 May 2019
At	30	April	2020

Depreciation
Effect of adoption of IFRS 16 at 1 May 2019
Charge for the period
At	30	April	2020

Net	book	value
At	30	April	2020

On transition, the right-of-use asset has been adjusted for the impact of lease prepayments (£0.2m).

h.	 Investments

At 30 April

2020
Number

16

2019
Number

15

2020
£m
8.3
1.1
0.4
9.8

2019
£m

8.5
1.6
0.5
10.6

2020
£m

2019
£m

	–

274.5

Property
leases
£m

7.5
7.5

 –
0.7
0.7

6.8

Shares in Group companies

2020
£m

363.7

2019
£m

363.7

Ashtead Group plc Annual Report & Accounts 2020DIRECTORS’ REPORTSTRATEGIC REPORTADDITIONAL INFORMATIONFINANCIAL STATEMENTS150

NOTES	TO	THE	CONSOLIDATED	FINANCIAL	STATEMENTS	CONTINUED

31  PARENT COMPANY INFORMATION (CONTINUED)

h.	 Investments	(continued)
Details of the Company’s subsidiaries at 30 April 2020 are as follows:

Name
USA
Ashtead US Holdings, Inc.

Ashtead Holdings, LLC

Sunbelt Rentals, Inc.

Sunbelt Rentals Industrial Services LLC

Sunbelt Rentals Scaffold Services, Inc.
Sunbelt Rentals Scaffold Services, LLC

Pride Corporation

Ashtead Capital, Inc.

Address of registered office

Principal activity

Investment holding company

Investment holding company

Equipment rental and related services

The Corporation Trust Company, 1209 Orange St., 
Wilmington, DE 19801
The Corporation Trust Company, 1209 Orange St., 
Wilmington, DE 19801
CT Corporation System, 150 Fayetteville Street, Box 
1011, Raleigh, NC 28210
The Corporation Trust Company, 1209 Orange St., 
Wilmington, DE 19801
160 Mine Lake Ct., Ste. 200, Raleigh, NC 27615-6417 Equipment rental and related services
Equipment rental and related services
CT Corporation System, 3867 Plaza Tower Dr.,  
East Baton Rouge Parish, Baton Rouge, LA 70816
CT Corporation System, 111 Eighth Avenue,  
13th Floor, New York, NY 10011
The Corporation Trust Company, 1209 Orange St., 
Wilmington, DE 19801
251 Little Falls Drive, Wilmington, DE 19808

Equipment rental and related services

Equipment rental and related services

Finance company

Dormant

Sunbelt Rentals Exchange, Inc.
UK
100 Cheapside, London, EC2V 6DT
Ashtead Holdings PLC
Ashtead Plant Hire Company Limited1
100 Cheapside, London, EC2V 6DT
100 Cheapside, London, EC2V 6DT
Ashtead Financing Limited
100 Cheapside, London, EC2V 6DT
Accession Group Limited
100 Cheapside, London, EC2V 6DT
Accession Holdings Limited
Anglia Traffic Management Group Limited 100 Cheapside, London, EC2V 6DT
100 Cheapside, London, EC2V 6DT
Ashtead Canada Limited
12 Hope Street, Edinburgh, Scotland, EH2 4DB
Astra Site Services Limited
100 Cheapside, London, EC2V 6DT
ATM Traffic Solutions Limited
100 Cheapside, London, EC2V 6DT
Eve Trakway Limited
100 Cheapside, London, EC2V 6DT
Hoist It Limited
100 Cheapside, London, EC2V 6DT
Opti-cal Survey Equipment Limited
12 Hope Street, Edinburgh, Scotland, EH2 4DB
Plantfinder (Scotland) Limited
100 Cheapside, London, EC2V 6DT
Precision Geometrics Limited
100 Cheapside, London, EC2V 6DT
Ellerbeck Industries Limited
100 Cheapside, London, EC2V 6DT
Inlec UK Limited
Sunbelt Rentals Limited1
100 Cheapside, London, EC2V 6DT
Canada
Sunbelt Rentals of Canada Inc.

Investment holding company
Equipment rental and related services
Finance company
Dormant
Dormant
Dormant
Dormant
Dormant
Dormant
Dormant
Dormant
Dormant
Dormant
Dormant
Dormant
Dormant
Dormant

William F. White International Inc.2
Whites Studios Inc.2
Whites Location Equipment Supply Inc.2
Republic	of	Ireland
Ashtead Financing (Ireland)  

Unlimited Company

725 Granville Street, Suite 400, Vancouver,  
BC V7Y 1G5
800 Islington Avenue, Toronto, ON M8Z 6A1
Equipment rental and related services
20th Floor, 250 Howe Street, Vancouver, BC V6C 3R8 Equipment rental and related services
Equipment rental and related services
907 Oxford Street, Toronto, ON M8Z 5T1

Equipment rental and related services

10 Earlsfort Terrace, Dublin 2, D02 T380

Dormant

Ashtead Plant Hire Company  

10 Earlsfort Terrace, Dublin 2, D02 T380

Equipment rental and related services

(Ireland) Limited

Germany
Live Trakway GmbH
France
Sunbelt Rentals SAS
Bahamas
Sunbelt Rentals of the Bahamas, Inc.

Felix-Wankel-Straße 10, 74632 Neuenstein

Equipment rental and related services

5 Avenue Carnot, 91330 Massy

Equipment rental and related services

Ocean Centre, Montagu Foreshore, East Bay Street, 
P.O. Box SS-19084, Nassau, Bahamas

Dormant

1 

2 

 On 3 June 2020 Ashtead Plant Hire Company Limited changed its name to Sunbelt Rentals Limited while Sunbelt Rentals Limited changed its name to Ashtead Plant 
Hire Company Limited.
 Companies amalgamated into William F. White International Inc. on 1 May 2020.

The issued share capital (all of which comprises ordinary shares) of subsidiaries is 100% owned by the Company or by subsidiary 
undertakings and all subsidiaries are consolidated.

Ashtead Group plc Annual Report & Accounts 2020i.	 Amounts	due	to	subsidiary	undertakings

Due within one year:
Ashtead Holdings PLC

j.	 Lease	liabilities
(i)  Amounts recognised in the balance sheet

Maturity analysis – undiscounted cash flows:
Less than one year
One to five years
More than five years
Total undiscounted lease liabilities at 30 April
Impact of discounting
Lease liabilities included in the balance sheet

Included in current liabilities
Included in non-current liabilities

(ii)  Amounts recognised in the income statement

Depreciation of right-of-use assets
Interest on lease liabilities

(iii) Amounts recognised in the cash flow statement

Financing costs paid in relation to lease liabilities 
Repayment of principal under lease liabilities
Total cash outflow for leases

k.	 Financial	instruments
The book value and fair value of the Company’s financial instruments are not materially different.

l.	 Notes	to	the	Company	cash	flow	statement
Cash flow from operating activities

Operating profit
Depreciation
EBITDA
(Increase)/decrease in prepayments and accrued income
(Decrease)/increase in accruals and deferred income
Decrease in intercompany payable and receivable
Other non-cash movement
Net cash outflow from operations before exceptional items

2020
£m

20.4

151

2019
£m

–

2020
£m

0.8
3.2
3.9
7.9
(1.2)
6.7

0.8
5.9
6.7

2020
£m
0.7
0.3
1.0

2020
£m
0.3
0.6
0.9

2020
£m
2.6
0.8
3.4
(0.3)
(0.9)
295.9
8.3
306.4

2019
£m

1.8
0.1
1.9
0.1
1.2
100.5
7.6
111.3

Ashtead Group plc Annual Report & Accounts 2020DIRECTORS’ REPORTSTRATEGIC REPORTADDITIONAL INFORMATIONFINANCIAL STATEMENTS 
152

TEN-YEAR HISTORY

In	£m
Income	statement
Revenue +
Operating costs +
EBITDA +
Depreciation +
Operating profit +
Interest +
Pre-tax profit +

Operating profit
Pre-tax profit

Cash	flow
Cash flow from operations before 
exceptional items and changes 
in rental fleet
Free cash flow
Balance	sheet
Capital expenditure
Book cost of rental equipment
Shareholders’ funds
In	pence
Dividend per share 
Earnings per share
Underlying earnings per share
In	per	cent
EBITDA margin +
Operating profit margin +
Pre-tax profit margin +
Return on investment +
People
Employees at year end
Locations
Stores at year end

20201

2019

2018

2017

2016

2015

2014

2013

2012

2011

5,053.6
4,499.6
(2,677.8) (2,393.0)
2,375.8
2,106.6
(1,090.5)
(843.0)
1,285.3
1,263.6
(224.5)
(153.4)
1,060.8
1,110.2

3,706.0
(1,972.9)
1,733.1
(695.6)
1,037.5
(110.2)
927.3

3,186.8
(1,682.4)
1,504.4
(606.8)
897.6
(104.2)
793.4

2,545.7
(1,368.1)
1,177.6
(449.4)
728.2
(82.9)
645.3

2,038.9
(1,130.5)
908.4
(351.5)
556.9
(67.3)
489.6

1,634.7
(949.6)
685.1
(275.9)
409.2
(47.1)
362.1

1,361.9
(842.9)
519.0
(229.0)
290.0
(44.6)
245.4

1,134.6
(753.5)
381.1
(199.8)
181.3
(50.7)
130.6

948.5
(664.7)
283.8
(185.0)
98.8
(67.8)
31.0

1,223.6
982.8

1,212.9
1,059.5

994.0
862.1

869.3
765.1

699.6
616.7

541.1
473.8

403.6
356.5

284.2
214.2

178.2
134.8

97.1
1.7

2,430.4
792.1

2,042.5
368.2

1,681.2
386.2

1,444.2
319.4

1,070.6
(68.0)

841.4
(87.9)

645.5
(48.5)

501.3
(34.0)

364.6
(9.4)

279.7
65.6

1,483.0
9,409.5
2,972.2

1,587.2
8,282.4
2,800.5

1,238.7
6,566.8
2,526.9

1,085.6
5,846.4
1,970.1

1,240.0
4,480.8
1,480.4

1,063.1
3,638.2
1,111.5

740.6
2,575.8
824.4

580.4
2,186.5
682.5

476.4
1,854.1
554.7

224.8
1,621.6
481.4

40.65p
162.1p
175.0p

40.0p
166.1p
174.2p

33.0p
195.3p
127.5p

27.5p
100.5p
104.3p

22.5p
81.3p
85.1p

15.25p
60.5p
62.6p

47.0% 46.8%
25.4%
28.1%
21.0%
24.7%
15.2%
17.8%

46.8%
28.0%
25.0%
17.6%

47.2%
28.2%
24.9%
17.3%

46.3%
28.6%
25.3%
18.9%

44.6%
27.3%
24.0%
19.4%

11.5p
46.1p
46.6p

41.9%
25.0%
22.2%
18.6%

7.5p
27.6p
31.4p

38.1%
21.3%
18.0%
16.2%

3.5p
17.8p
17.3p

33.6%
16.0%
11.5%
12.0%

3.0p
0.2p
4.0p

29.9%
10.4%
3.3%
7.0%

19,284

17,803

15,996

14,220

13,106

11,928

9,934

9,085

8,555

8,163

1,105

1,036

899

808

715

640

556

494

485

462

+  Before exceptional items, amortisation and fair value remeasurements.
1  

 The Group elected to apply IFRS 16 using the modified retrospective approach with no restatement of comparative figures. As a result, the results for the year 
are not comparable directly to the prior years with the adoption of IFRS 16 resulting in higher EBITDA and operating profit but lower profit before amortisation, 
exceptional items and tax than under the previous accounting standard.

Ashtead Group plc Annual Report & Accounts 2020 
GLOSSARY OF TERMS

153

The glossary of terms below sets out definitions of terms used throughout this Annual Report & Accounts. Included are a number 
of alternative performance measures (‘APMs’) which the directors have adopted in order to provide additional useful information on 
the underlying trends, performance and position of the Group. The directors use these measures, which are common across the 
industry, for planning and reporting purposes. These measures are also used in discussions with the investment analyst community 
and credit rating agencies. Where relevant, the APMs exclude the impact of IFRS 16 to aid comparability with prior year metrics. 
The APMs are not defined by IFRS and therefore may not be directly comparable with other companies’ APMs and should not be 
considered superior to or a substitute for IFRS measures.

Term

Capital	
expenditure

Cash	conversion	
ratio

Closest equivalent 
statutory measure

Definition and purpose

None

None

Represents additions to rental equipment and other tangible assets (excluding assets acquired 
through a business combination).

Represents cash flow from operations before exceptional items and changes in rental 
equipment as a percentage of underlying EBITDA. This measure is utilised to show the 
proportion of EBITDA converted into cash flow from operations generated by the business 
before investment expenditures, interest, taxation and exceptional items.

EBITDA before exceptionals
Cash inflow from operations before exceptionals and 

Note 25(a)
Note 25(a)

changes in rental equipment

Cash conversion ratio

2020
£m
2,376
2,430

2019
£m

2,107
2,043

102%

97%

Constant	
currency	growth

None

Calculated by applying the current period exchange rate to the comparative period result. The 
relevant foreign currency exchange rates are provided within Note 2, Accounting policies, to the 
financial statements. This measure is used as a means of eliminating the effects of foreign 
exchange rate movements on the period-on-period changes in reported results.

Rental	revenue
As reported
Retranslation effect
At	constant	currency

Underlying	profit	before	tax
As reported
Impact of IFRS 16
Retranslation effect
At	constant	currency

2020
£m

4,606
–
4,606

1,061
30
–
1,091

2019
£m

4,138
110
4,248

1,110
–
32
1,142

%

11%

8%

-4%

-4% 

Dollar	utilisation	 None

Drop-through

None

Dollar utilisation is trailing 12-month rental revenue divided by average fleet at original (or 
‘first’) cost measured over a 12-month period. Dollar utilisation has been identified as one of the 
Group’s key performance indicators. The components used to calculate this measure are shown 
within the ‘Financial review’.

Calculated as the incremental rental revenue which converts into EBITDA (excluding gains 
from sale of new equipment, merchandise and consumables and from sale of used equipment). 
In the current year, the impact of IFRS 16 has been excluded so as not to distort this metric. 

Sunbelt	US	($m)
Rental revenue
EBITDA exc. gains
Drop	through

2020

2019

5,046
2,505
35%

4,637
2,362

This measure is utilised by the Group to demonstrate the incremental profitability generated 
by the Group as a result of growth in the year. 

EBITDA

Profit before 
tax

EBITDA is not defined by IFRS but is a widely accepted profit measure being earnings before 
interest, tax, depreciation and amortisation. A reconciliation of EBITDA to profit before tax is 
shown on the income statement on page 114.

EBITDA	margin	 None

EBITDA margin is calculated as EBITDA before exceptional items divided by revenue. 
Progression in EBITDA margin is an important indicator of the Group’s performance and this 
has been identified as one of the Group’s key performance indicators.

Ashtead Group plc Annual Report & Accounts 2020DIRECTORS’ REPORTSTRATEGIC REPORTFINANCIAL STATEMENTSADDITIONAL INFORMATION154

GLOSSARY	OF	TERMS	CONTINUED

Term
Exceptional	items None

Closest equivalent 
statutory measure

Free	cash	flow

Net cash inflow 
from operating 
activities 

Leverage

None

Net	debt

None

Definition and purpose

Exceptional items are those items that are material and non-recurring in nature that the Group 
believes should be disclosed separately to assist in the understanding of the financial 
performance of the Group.

Excluding these items provides readers with helpful additional information on the performance 
of the business across periods and against peer companies. It is also consistent with how 
business performance is reported to the Board and the remuneration targets set by the 
Company. Details are provided in Note 5 of the financial statements.

Cash generated from operating activities less non-rental net property, plant and equipment 
expenditure. Non-rental net property, plant and equipment expenditure comprises payments 
for non-rental capital expenditure less disposal proceeds received in relation to non-rental 
asset disposals. This measure shows the cash retained by the Group prior to discretionary 
expenditure on acquisitions and returns to shareholders. A reconciliation of free cash flow 
is shown in the Strategic report on page 45.

Leverage calculated at constant exchange rates uses the current period exchange rate and 
is determined as net debt divided by underlying EBITDA.

Net debt (at constant currency)
EBITDA (at constant currency)
Leverage

2020
£m

Exc.	IFRS	16
4,256
2,280
1.9

2019
£m

3,850
2,170
1.8

Inc.	IFRS	16
5,363
2,380
2.3

This measure is used to provide an indication of the strength of the Group’s balance sheet and 
is widely used by investors and credit rating agencies. It also forms part of the remuneration 
targets of the Group and has been identified as one of the Group’s key performance indicators.

Net debt is total borrowings (bank, bonds and lease liabilities) less cash balances, as reported. 
This measure is used to provide an indication of the Group’s overall level of indebtedness 
and is widely used by investors and credit rating agencies. It has been identified as one of 
the Group’s key performance indicators. An analysis of net debt is provided in Note 25(c) of the 
financial statements.

Operating	profit

Profit before 
tax

Operating profit is earnings before interest and tax. A reconciliation of operating profit to profit 
before tax is shown on the income statement on page 114.

Operating	profit	
margin

None

Organic	measures See definition

Return	on	
Investment	(‘RoI’)

None

Operating profit margin is calculated as operating profit before exceptional items and the 
amortisation of intangibles divided by revenue. Progression in operating profit margin is an 
important indicator of the Group’s performance.

Organic measures are used to explain the financial and operational performance of Sunbelt US 
and comprise all locations, excluding locations arising from a bolt-on acquisition completed 
after the start of the comparative financial period.

Last 12-month underlying operating profit divided by the last 12-month average of the sum of 
net tangible and intangible fixed assets, plus net working capital but excluding net debt and tax. 
In the current year, the impact of IFRS 16 has been excluded so as not to distort this metric. 
RoI is used by management to help inform capital allocation decisions within the business 
and has been identified as one of the Group’s key performance indicators. It also forms part 
of the remuneration targets of the Group.

A reconciliation of Group RoI is provided below:

Underlying operating profit (£m)
Average net assets (£m)
Return on investment (%)

2020
1,270
8,347
15%

2019

1,264
7,117
18%

RoI for the businesses is calculated in the same way, but excludes goodwill and intangible assets:

Underlying operating profit
Average net assets, excluding goodwill and intangibles 
Return on investment

US
$m
1,544
7,406
21%

Canada
C$m
53
583
9%

UK
£m
36
649
5%

Underlying 
results

See definition Underlying results are the results stated before exceptional items and the amortisation of 

acquired intangibles. Underlying results are utilised by the Group in its remuneration targets. 
A reconciliation is shown on the income statement on page 114.

Ashtead Group plc Annual Report & Accounts 2020155

Other terms used within this Annual Report & Accounts include:

 − Availability:	represents the headroom on a given date under the terms of our $4.6bn asset-backed senior bank facility, taking 

account of current borrowings.

 − Fleet	age:	net book value weighted age of serialised rental assets. Serialised rental assets constitute the substantial majority 

of our fleet.

 − Fleet	on	rent:	quantity measured at original cost of our rental fleet on rent. Fleet on rent has been identified as one of the Group’s 

key performance indicators.

 − 	Physical	utilisation:	physical utilisation is measured as the daily average of the amount of itemised fleet at cost on rent as a 

percentage of the total fleet at cost and for Sunbelt US is measured only for equipment whose cost is over $7,500, which comprised 
97% of its fleet at 30 April 2020. Physical utilisation has been identified as one of the Group’s key performance indicators.
 − RIDDOR	rate:	the RIDDOR (Reporting of Injuries, Diseases and Dangerous Occurrences Regulations) reportable rate is the 

number of major injuries or over seven-day injuries per 100,000 hours worked.

 − 	Same	store:	same-stores are those locations which were open at the start of the comparative financial period.
 − Staff	turnover: staff turnover is calculated as the number of leavers in a year (excluding redundancies) divided by the average 

headcount during the year.

 − Suppressed	availability: represents the amount on a given date that the asset base exceeds the facility size under the terms of 

our $4.6bn asset-backed senior bank facility.

 − Yield: is the return we generate from our equipment. The change in yield is a combination of the rental rate charged, rental period 

and product and customer mix.

Ashtead Group plc Annual Report & Accounts 2020DIRECTORS’ REPORTSTRATEGIC REPORTFINANCIAL STATEMENTSADDITIONAL INFORMATION156

FINANCIAL CALENDAR AND ADVISERS

FUTURE DATES
Quarter 1 results 
2020 Annual General Meeting 
Quarter 2 results 
Quarter 3 results 
Quarter 4 and year end results 

8 September 2020
8 September 2020
8 December 2020
2 March 2021
15 June 2021

ADVISERS
Auditor
Deloitte LLP
Statutory Auditor
1 New Street Square
London
EC4A 3HQ
United Kingdom

Registrars and Transfer Office
Equiniti
PO Box 4630
Aspect House
Spencer Road
Lancing
West Sussex
BN99 6QQ

Financial PR Advisers
Maitland/AMO
3 Pancras Square
London
N1C 4AG

Solicitors 
Travers Smith LLP
10 Snow Hill
London
EC1A 2AL

Skadden, Arps, Slate, Meagher & Flom LLP
155 N Wacker Drive
Chicago, IL 60606

Parker, Poe, Adams & Bernstein LLP
401 South Tryon Street
Charlotte, NC 28202

Brokers
Jefferies Hoare Govett
Vintners Place
68 Upper Thames Street
London
EC4V 3BJ

Barclays Bank plc
North Colonnade
Canary Wharf
London
E14 4BB

Registered number
01807982

Registered Office
100 Cheapside
London
EC2V 6DT

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