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Ashford

ainc · NYSE Financial Services
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Ticker ainc
Exchange NYSE
Sector Financial Services
Industry Asset Management
Employees 5001-10,000
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FY2023 Annual Report · Ashford
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2 0 2   A N N U A L R E P O R T

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Dear Fellow Shareholder,

2023 was a productive year for Ashford. The hospitality
industry continues to perform well despite macroeconomic
concerns and our portfolio of operating businesses delivered
strong revenue growth. We have a powerful ecosystem of
businesses that all benefit as we grow our assets under
management. Our size and scale in the lodging industry also
bring benefits to third-party owners and other capital
providers as we, through our advised REIT platforms, are one
of the largest owners and clients for the major hotel brands.

As of December 31, 2023, our three advised REIT platforms,
Ashford Hospitality Trust, Braemar Hotels & Resorts and
Stirling Hotels & Resorts, had ownership interests in 113 hotels
with approximately 25,000 rooms and approximately
$7.5 billion of gross assets.

Braemar’s
resort hotel performance has meaningfully
outperformed pre-pandemic levels while its urban hotel
portfolio continues its strong upward recovery trend. During
the year, Braemar announced the rebranding of the Mr. C
Beverly Hills to Cameo Beverly Hills and a conversion to
Hilton’s LXR brand, which fills a desirable niche in the
attractive Beverly Hills lodging market. Additionally, as the
hotel debt capital markets continue to improve, Braemar
addressed multiple near-term debt maturities and has
refinanced or extended almost all of its 2024 debt maturities.
As we look ahead, we believe Braemar is well-positioned with
its unique, high-quality portfolio.

Ashford Trust continues to focus on deleveraging its balance
sheet and announced its plan for paying off its corporate
financing during 2024 primarily through select asset sales,
refinancing existing loans that have the potential for excess
proceeds, and raising capital through its non-traded preferred
stock offering. During the year, Ashford Trust announced the
planned conversion of its Key West La Concha Hotel to an
Autograph Collection property and the conversion of the Le
Pavillon Hotel in New Orleans, Louisiana to a Tribute Portfolio
property.

Regarding our portfolio of operating businesses, INSPIRE, our
full-service event technology company that develops creative
and individualized event production solutions, made huge
strides in 2023 as they experienced strong growth in both their
INSPIRE
hospitality and show services segments.
generated
revenue,
$148.6 million
$39.2 million of which was from international markets,
representing a 22.6% and 35.0% increase over the prior year,
respectively.

audio-visual

In 2023,

of

Remington’s high-margin,
low-capex Hotel Management
business continues to benefit from the recovery in the lodging
industry and has experienced significant growth in its
third-party business. In 2023, Remington was awarded 22 new
hotel management contracts with third-party hotel owners
and generated hotel management
revenue of
$52.6 million and $21.3 million of Adjusted EBITDA.

fee

Additionally, Premier, which provides comprehensive and
cost-effective design, development, architecture, procurement,
and project management services, signed 27 new third-party
contracts, and generated $27.7 million of design and
construction fee revenue and $9.5 million of Adjusted EBITDA.

In 2023, RED Hospitality, a leading provider of watersports
activities and other travel services in the U.S. Virgin Islands,
Puerto Rico, Florida Keys, and Turks & Caicos, also finished
with $31.7 million in third-party revenue, driven by strong
leisure demand and new contract wins. During the year, RED
also acquired privately held Alii Nui and Maui Dive Shop,
Maui’s premier luxury catamaran and diving operation. The
acquisition follows RED’s proven track record of successfully
acquiring and expanding high-quality providers in niche, high-
barrier, luxury markets and the transaction also expanded
RED’s geographic footprint into the premier Maui market and
geographically diversifies its revenue stream. As it enters 2024,
RED is well-positioned for continued growth.

Looking ahead, we are extremely excited about the long-term
opportunity for third-party growth at each of our portfolio
companies.

Ashford Securities, our dedicated fundraising platform, made
tremendous progress in 2023 and has continued to build
momentum by growing our institutional, broker/dealer, and
RIA relationships. Since its launch in 2021, we have raised
approximately $580 million of capital. Ashford Securities is
currently in the market with a redeemable non-traded
preferred stock offering for Ashford Hospitality Trust and has
placed approximately $113 million of capital from a syndicate
of 42 firms.

We are also excited about our newest advised platforms, the
Texas Strategic Growth Fund and Stirling Hotels & Resorts. The
Texas Strategic Growth Fund is a growth-oriented private
investment vehicle focused on investing in all types of
commercial real estate in Texas. Stirling Hotels & Resorts is a
newly formed private NAV REIT that plans to invest in a diverse
portfolio of hotels and resorts across all chain scales primarily
located in the United States with a focus on both growth and
income. We are excited for Ashford Securities’ prospects as we
head into 2024 and how we can utilize this platform to grow
our assets under management.

Moving forward, we remain focused on our two main
strategies of growing our third-party business and growing
our assets under management, and I continue to be excited
about the prospects for our Company.

Thank you for your continued investment in Ashford.

Sincerely,

Monty J. Bennett
Chairman of the Board & Chief Executive Officer

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549

FORM 10-K 

ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the fiscal year ended December 31, 2023 

OR

TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

☑

☐

For the transition period from              to             

Commission file number: 001-36400
ASHFORD INC. 
(Exact name of registrant as specified in its charter)

(State or other jurisdiction of incorporation or organization)

Nevada

84-2331507
(IRS employer identification number)

14185 Dallas Parkway

Suite 1200

Dallas

Texas
(Address of principal executive offices)

75254
(Zip code)

(972) 490-9600
(Registrant’s telephone number, including area code)

Securities registered pursuant to Section 12(b) of the Act:

Title of each class
Common Stock

Preferred Stock 
Purchase Rights

Trading Symbol
AINC

Name of each exchange on which registered
NYSE American LLC

NYSE American LLC

Securities registered pursuant to Section 12(g) of the Act:

None

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. ¨  Yes     þ  No 

Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act. ¨  Yes     þ  No 

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the 
preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 
90 days.    þ  Yes          ¨  No

Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule 405 of Regulation 
S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit such files)    þ  Yes    ¨  No

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a smaller reporting company, or an emerging 
growth company. See the definitions of “large accelerated filer,” “accelerated filer,” “small reporting company,” and “emerging growth company” in Rule 12b-2 of 
the Exchange Act.

Large accelerated filer

Non-accelerated filer

☐

☑

Accelerated filer

Smaller reporting company

Emerging growth company

☐

☑

☐

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised 
financial accounting standards provided pursuant to Section 13(a) if the Exchange Act. ¨

Indicate by check mark whether the registrant has filed a report on and attestation to its management’s assessment of the effectiveness of its internal control over 
financial reporting under Section 404(b) of the Sarbanes-Oxley Act (15 USC. 7262(b)) by the registered public accounting firm that prepared or issued its audit 
report. ☐
If securities are registered pursuant to Section 12(b) of the Exchange Act, indicate by check mark whether the financial statements of the registrant included in the 
filing reflect the correction of an error to previously issued financial statements. ¨ 

Indicate by check mark whether any of those error corrections are restatements that required a recovery analysis of incentive-based compensation received by any 
of the registrant’s executive officers during the relevant recovery period pursuant to §240.10D-1(b). ☐

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).    ☐  Yes    þ  No
As of June 30, 2023, the aggregate market value of 2,237,855 shares of the registrant’s common stock held by non-affiliates was approximately $21,751,951.

As of March 25, 2024, the registrant had 3,431,075 shares of common stock issued and outstanding.

DOCUMENTS INCORPORATED BY REFERENCE

Portions of the registrant’s definitive Proxy Statement pertaining to the 2024 Annual Meeting of Stockholders are incorporated herein by reference into Part III of 
this Form 10-K.

ASHFORD INC.
YEAR ENDED DECEMBER 31, 2023
INDEX TO FORM 10-K

PART I

Item 1.

Business  ................................................................................................................................................................

Item 1A. Risk Factors      ..........................................................................................................................................................

Item 1B. Unresolved Staff Comments   .................................................................................................................................

Item 1C. Cybersecurity    ........................................................................................................................................................

Item 2.

Properties   ..............................................................................................................................................................

Item 3.

Legal Proceedings     ................................................................................................................................................

Item 4. Mine Safety Disclosures   .......................................................................................................................................

PART II

Item 5. Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity 

Securities     ..............................................................................................................................................................

Item 6.

Reserved     ...............................................................................................................................................................

Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations       ..............................

Item 7A. Quantitative and Qualitative Disclosures About Market Risk     .............................................................................

Item 8.

Financial Statements and Supplementary Data     ....................................................................................................

Page

4

39

56

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57

58

60

61

77

79

Item 9.

Changes in and Disagreements with Accountants on Accounting and Financial Disclosure     ..............................

150

Item 9A. Controls and Procedures   .......................................................................................................................................

150

Item 9B. Other Information    .................................................................................................................................................

151

Item 9C. Disclosure Regarding Foreign Jurisdictions that Prevent Inspections    .................................................................

151

PART III

Item 10. Directors, Executive Officers and Corporate Governance     ...................................................................................

152

Item 11. Executive Compensation   ......................................................................................................................................

152

Item 12. Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters     ............

152

Item 13. Certain Relationships and Related Transactions, and Director Independence     .....................................................

152

Item 14. Principal Accounting Fees and Services       ..............................................................................................................

152

Item 15. Financial Statement Schedules and Exhibits    ........................................................................................................

153

Item 16. Form 10-K Summary   ............................................................................................................................................

161

SIGNATURES

PART IV

As used in this Annual Report on Form 10-K, unless the context otherwise indicates, the references to “we,” “us,” “our,” 
and the “Company” refer to Ashford Inc., a Nevada corporation, and, as the context may require, its consolidated subsidiaries, 
including  Ashford  Hospitality  Advisors  LLC,  a  Delaware  limited  liability  company,  which  we  refer  to  as  “Ashford  LLC”  or 
“our  operating  company”;  Ashford  Hospitality  Holdings  LLC,  a  Delaware  limited  liability  company,  which  we  refer  to  as 
“Ashford Holdings” or “AHH”; Ashford Hospitality Services LLC, a Delaware limited liability company, which we refer to as 
“Ashford Services”; Premier Project Management LLC, a Maryland limited liability company, which we refer to as “Premier 
Project Management” or “Premier”; Remington Lodging & Hospitality, LLC, a Delaware limited liability company, which we 
refer  to  as  “Remington”;  and  Warwick  Insurance  Company,  LLC,  an  insurance  company  licensed  by  the  Texas  State 
Department of Insurance, which we refer to as “Warwick.” “Braemar” refers to Braemar Hotels & Resorts Inc., a Maryland 
corporation, and, as the context may require, its consolidated subsidiaries, including Braemar Hospitality Limited Partnership, 
a Delaware limited partnership, which we refer to as “Braemar OP.” “Ashford Trust” or “AHT” refers to Ashford Hospitality 
Trust,  Inc.,  a  Maryland  corporation,  and,  as  the  context  may  require,  its  consolidated  subsidiaries,  including  Ashford 
Hospitality Limited Partnership, a Delaware limited partnership and Ashford Trust’s operating partnership, which we refer to 
as “Ashford Trust OP.” “Stirling” refers to Stirling Hotels & Resorts Inc., a Maryland corporation, and, as the context may 
require,  its  consolidated  subsidiaries.  Stirling  REIT  OP,  LP,  a  Delaware  limited  partnership,  which  we  refer  to  as  “Stirling 
OP” is Stirling’s operating partnership, however, Stirling OP is consolidated by Ashford Trust as of December 31, 2023. 

CAUTIONARY STATEMENT REGARDING FORWARD-LOOKING STATEMENTS

This  Form  10-K  and  documents  incorporated  herein  by  reference  contain  certain  forward-looking  statements  that  are 
subject to risks and uncertainties. Forward-looking statements are generally identifiable by use of forward-looking terminology 
such as “may,” “will,” “should,” “potential,” “intend,” “expect,” “anticipate,” “estimate,” “approximately,” “believe,” “could,” 
“project,”  “predict,”  or  other  similar  words  or  expressions.  Additionally,  statements  regarding  the  following  subjects  are 
forward-looking by their nature:

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our business and investment strategy;
our projected operating results;

our ability to obtain future financing arrangements;
our ability to maintain compliance with the NYSE American LLC (the “NYSE American”) continued listing 
standards;
our understanding of our competition;
the future success of recent acquisitions;

the future demand for our services;

projected capital expenditures; and
the impact of technology on our operations and business.

Forward-looking  statements  are  based  on  certain  assumptions,  discuss  future  expectations,  describe  future  plans  and 
strategies, contain financial and operating projections or state other forward-looking information. Our ability to predict results 
or  the  actual  effect  of  future  events,  actions,  plans  or  strategies  is  inherently  uncertain.  Although  we  believe  that  the 
expectations  reflected  in  our  forward-looking  statements  are  based  on  reasonable  assumptions,  taking  into  account  all 
information  currently  available  to  us,  our  actual  results  and  performance  could  differ  materially  from  those  set  forth  in  our 
forward-looking statements. Factors that could have a material adverse effect on our forward-looking statements include, but 
are not limited to: 

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the  factors  referenced,  including  those  set  forth  under  the  sections  captioned  “Item  1.  Business,”  “Item  1A.  Risk 
Factors,” “Item 3. Legal Proceedings,” and “Item 7. Management’s Discussion and Analysis of Financial Conditions 
and Results of Operations;”

changes in interest rates;

• macroeconomic  conditions,  such  as  a  prolonged  period  of  weak  economic  growth,  inflation  and  volatility  in  capital 

markets;

•

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•

uncertainty  in  the  banking  sector  and  market  volatility  due  to  the  2023  failures  of  Silicon  Valley  Bank,  New  York 
Signature Bank and First Republic Bank;
catastrophic  events  or  geopolitical  conditions,  such  as  the  conflict  between  Russia  and  Ukraine  and  the  more  recent 
Israel-Hamas conflict;

extreme weather conditions may cause property damage or interrupt business;

actions by our clients’ lenders to accelerate loan balances and foreclose on our clients’ hotel properties that are security 
for our clients’ loans that are in default;

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our dependence on Ashford Trust and Braemar as our primary asset management clients for a substantial portion of 
our operating revenues;

uncertainty  associated  with  the  ability  of  the  Company  to  remain  in  compliance  with  all  covenants  in  our  credit 
agreements and our subsidiaries to remain in compliance with the covenants of their debt and related agreements;

general volatility of the capital markets, the general economy or the hospitality industry, whether the result of market 
events or otherwise, and the market price of our common stock;

availability, terms and deployment of capital;

changes in our industry and the market in which we operate or the general economy;

the degree and nature of our competition;

actual and potential conflicts of interest with or between Ashford Trust, Braemar and Stirling, our executive officers 
and our non-independent directors;

the ability of certain affiliated individuals to control significant corporate activities of the Company and their interests 
may differ from the interests of our other stockholders;

availability of qualified personnel;

changes in governmental regulations, accounting rules, tax rates and similar matters;
our ability to implement effective internal controls to address the material weakness identified in this report;
legislative and regulatory changes;

the possibility that we may not realize any or all of the anticipated benefits from transactions to acquire businesses;
the possibility that we may not realize any or all of the anticipated benefits from our business initiatives;

the failure to make full dividend payments on our Series D Convertible Preferred Stock in consecutive quarters, which 
would result in a higher interest rate and the right of Mr. Monty J. Bennett and Mr. Archie Bennett, Jr. to each have the 
right to appoint one member to the Board until such arrearages are paid in full;

disruptions  relating  to  the  acquisition  or  integration  of  Alii  Nui  and  Chesapeake  Hospitality  (“Chesapeake”)  or  any 
other business we invest in or acquire, which may harm relationships with customers, employees and regulators; and
unexpected costs of further goodwill impairments relating to the acquisition or integration of Alii Nui, Chesapeake or 
any other business we invest in or acquire. 

When considering forward-looking statements, you should keep in mind the risk factors and other cautionary statements in 
this annual report. The matters summarized under “Item 1A. Risk Factors” and elsewhere, could cause our actual results and 
performance to differ significantly from those contained in our forward-looking statements. Accordingly, we cannot guarantee 
future results or performance. Readers are cautioned not to place undue reliance on any of these forward-looking statements, 
which reflect our views as of the date of this Annual Report on Form 10-K. Furthermore, we do not intend to update any of our 
forward-looking statements after the date of this annual report to conform these statements to actual results and performance, 
except as may be required by applicable law.

On February 29, 2024, the Company issued a press release and furnished a Current Report on Form 8-K announcing its 
financial  results  for  the  fourth  quarter  ended  December  31,  2023.  Subsequent  to  the  issuance  of  such  financial  results,  the 
Company  revised  the  presentation  of  certain  revenues  and  operating  expenses  in  our  consolidated  statement  of  operations 
related to the one-time transfer of the casualty insurance loss portfolio to the Company’s newly formed insurance subsidiary, 
Warwick, in the fourth quarter of 2023. The revisions resulted in the elimination upon consolidation of $19.1 million of revenue 
and operating expense in our consolidated statement of operations for both the three months and year ended December 31, 2023 
with no net impact to net loss attributable to common stockholders or the related per share amounts.

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Item 1. Business 

Our Company and Our Business Strategy

PART I

Ashford  Inc.,  a  Nevada  corporation,  is  an  alternative  asset  management  company  with  a  portfolio  of  strategic  operating 
businesses that provides products and services primarily to clients in the real estate and hospitality industries, including Ashford 
Trust, Braemar, Stirling and our consolidated subsidiary the Texas Strategic Growth Fund, L.P. (“TSGF L.P.”). We became a 
public company in November 2014, and our common stock is listed on the NYSE American. As of December 31, 2023, Mr. 
Monty  J.  Bennett,  Ashford  Inc.’s  Chairman  and  Chief  Executive  Officer  and  the  Chairman  of  Ashford  Trust,  Braemar  and 
Stirling, and his father, Mr. Archie Bennett, Jr., Chairman Emeritus of Ashford Trust, hold a controlling interest in Ashford Inc. 
The  Bennetts  owned  approximately  610,261  shares  of  our  common  stock,  which  represented  an  approximately  19.0% 
ownership interest in Ashford Inc., and owned 18,758,600 shares of our Series D Convertible Preferred Stock (the “Series D 
Convertible  Preferred  Stock”),  which,  along  with  all  unpaid  accrued  and  accumulated  dividends  thereon,  is  convertible  at  a 
price of $117.50 per share into an additional approximate 4,229,668 shares of Ashford Inc. common stock, which if converted 
as  of  December  31,  2023  would  have  increased  Mr.  Monty  J.  Bennett  and  Mr.  Archie  Bennett,  Jr.’s  ownership  interest  in 
Ashford Inc. to approximately 65.0%.

We  provide:  (i)  advisory  services;  (ii)  asset  management  services;  (iii)  hotel  management  services;  (iv)  design  and 
construction  services;  (v)  event  technology  and  creative  communications  solutions;  (vi)  mobile  room  keys  and  keyless  entry 
solutions;  (vii)  watersports  activities  and  other  travel,  concierge  and  transportation  services;  (viii)  hypoallergenic  premium 
room  products  and  services;  (ix)  insurance  policies  covering  general  liability,  workers’  compensation,  business  automobile 
claims and insurance claims services; (x) debt placement and related services; (xi) real estate advisory and brokerage services; 
and (xii) wholesaler, dealer manager and other broker-dealer services. We conduct these activities and own substantially all of 
our assets primarily through Ashford LLC, Ashford Services, Warwick and their respective subsidiaries.

We seek to grow through the implementation of three primary strategies: (i) increasing our assets under management; (ii) 
pursuing third-party business to grow our products and services businesses; and (iii) acquiring additional businesses which align 
with our strategic initiatives.

Advisory  Services.  We  are  currently  the  advisor  for  Ashford  Trust,  Braemar,  Stirling  and  TSGF  L.P.  In  our  capacity  as 
advisor, we are responsible for implementing the investment strategies and managing the day-to-day operations of our clients 
and their respective hotels from an ownership perspective, in each case subject to the respective advisory agreements and the 
supervision and oversight of each client’s respective boards of directors. Ashford Trust is focused on investing in full-service 
hotels  in  the  upscale  and  upper  upscale  segments  in  the  United  States  that  have  revenue  per  available  room  (“RevPAR”) 
generally less than twice the U.S. national average. Braemar invests primarily in luxury hotels and resorts with RevPAR of at 
least twice the U.S. national average. Stirling invests in a diverse portfolio of stabilized income-producing hotels and resorts 
across all chain scales primarily located in the United States and became our client on December 6, 2023. TSGF L.P. invests in 
all types of real estate in the state of Texas. Each of Ashford Trust and Braemar is a real estate investment trust (“REIT”) as 
defined  in  the  Internal  Revenue  Code  of  1986,  as  amended  (the  “Internal  Revenue  Code”).  The  common  stock  of  each  of 
Ashford Trust and Braemar is traded on the New York Stock Exchange (the “NYSE”). Stirling is privately held and Stirling’s 
subsidiary  Stirling  OP  is  consolidated  by  Ashford  Trust.  TSGF  L.P.  is  a  privately  held,  consolidated  subsidiary  of  the 
Company.

We  provide  the  personnel  and  services  that  we  believe  are  necessary  for  each  of  our  clients  to  conduct  their  respective 
businesses. We may also perform similar functions for new or additional platforms. In our capacity as an advisor, we are not 
responsible  for  managing  the  day-to-day  operations  of  our  client’s  individual  hotel  properties,  which  duties  are,  and  will 
continue to be, the responsibility of the hotel management companies that operate such hotel properties. 

4

In our advisory services business, we earn advisory fees from each company that we advise. The fees earned from each 
company  that  we  advise  include  a  base  fee,  payable  in  cash,  on  a  monthly  basis,  for  managing  the  respective  day-to-day 
operations  of  the  companies  that  we  advise  and  the  day-to-day  operations  of  their  respective  hotels  from  an  ownership 
perspective, in each case in conformity with the respective investment guidelines of such client. The base fee for Ashford Trust 
and Braemar is determined as a percentage of each client’s total market capitalization, subject to a minimum fee. The base fee 
for Stirling is determined as a percentage of Stirling’s common shares and Stirling OP’s units net asset value (“NAV”). We may 
be entitled to receive an incentive fee from each of Ashford Trust and Braemar, payable in cash or a combination of cash and 
stock, and a performance participation allocation from Stirling OP based upon a percentage of the total return on certain classes 
of Stirling OP’s units. Ashford Trust and Braemar’s incentive fee is based on their respective out-performance of their peers, as 
measured by the annual total stockholder return of such company compared to its peers. Incentive advisory fees are measured 
annually in each year that Ashford Trust’s and/or Braemar’s annual total stockholder return exceeds the average annual total 
stockholder  return  for  each  company’s  respective  peer  group,  subject  to  the  Fixed  Charge  Coverage  Ratio  Condition  (the 
“FCCR Condition”), and is defined in the respective advisory agreements. Incentive advisory fees, measured with respect to a 
particular year, are paid over a three-year period, beginning on January 15 immediately following the year of measurement, and 
each payment is subject to the FCCR Condition, which relates to the ratio of adjusted EBITDA to fixed charges for Ashford 
Trust or Braemar, as applicable. TSGF L.P. is a consolidated subsidiary of the Company and their activity under their advisory 
agreement eliminates upon consolidation.

For the year ended December 31, 2023, we earned advisory services fees of $33.2 million and $14.3 million from Ashford 
Trust and Braemar, respectively, of which $0, and $268,000 were incentive fees. Advisory services fees from Ashford Trust for 
the year ended December 31, 2023, includes $67,000 of advisory services fees from Stirling OP. For the year ended December 
31, 2022, we earned advisory services fees of $34.8 million and $13.1 million from Ashford Trust and Braemar, respectively, of 
which $0 and $268,000 were incentive fees.

Asset Management Services. We provide asset management services to Ashford Trust, Braemar, Stirling and TSGF L.P. 
Our strategic approach of designating at least one asset manager to each property allows us to leverage our extensive portfolio 
of subject matter experts, including asset management, revenue optimization, capital management, legal and risk management, 
data analysis and property tax. Our fees for asset management services are included in advisory services fees as noted above.

Hotel  Management  Services.  As  of  December  31,  2023,  we  provide  hotel  management  services  to  61  properties  for 
Ashford  Trust,  four  properties  for  Braemar,  three  properties  for  Stirling  OP  and  54  properties  for  third-parties  through  our 
subsidiary,  Remington.  Hotel  management  services  consist  of  hotel  operations,  sales  and  marketing,  revenue  management, 
budget oversight, guest service, asset maintenance (not involving capital expenditures) and related services.

In  our  hotel  management  business,  Remington  receives  a  base  management  fee  based  on  gross  revenues  for  each  hotel, 
subject  to  a  specified  floor  (which  is  subject  to  increase  annually  based  on  increases  in  the  consumer  price  index)  and  an 
incentive  fee  if  a  hotel  meets  and  exceeds  various  thresholds  based  on  hotel  revenues  and  certain  profitability  targets. 
Additionally,  Remington  receives  from  certain  third-party  owned  properties  fixed  monthly  accounting  fees,  information 
technology fees, legal fees, and fees for revenue management services. For the year ended December 31, 2023, we earned hotel 
management  fees  of  $30.4  million,  $2.5  million  and  $19.7  million  from  Ashford  Trust,  Braemar  and  third-party  clients, 
respectively.  Hotel  management  fees  from  Ashford  Trust  for  the  year  ended  December  31,  2023,  includes  $46,000  of  hotel 
management fees from Stirling OP. For the year ended December 31, 2022, we earned hotel management fees of $29.9 million, 
$3.7 million and $12.9 million from Ashford Trust, Braemar and third-party clients, respectively.

Design and Construction Services. We provide comprehensive solutions for renovations and construction to substantially 
all of the hotels owned by Ashford Trust, Braemar, Stirling OP and also to third-party clients through our subsidiary, Premier. 
Services provided by Premier consist of construction management, interior design, architecture, and the purchasing, expediting, 
warehousing, freight management, installation and supervision of property and equipment and related services.

For  these  services,  Premier  receives  fees  based  upon  the  applicable  rate  stated  in  the  respective  project  management 
agreement with Ashford Trust, Braemar and Stirling or the applicable agreement with third-party clients. For the year ended 
December 31, 2023, we earned design and construction fees of $15.9 million, $7.8 million and $4.0 million from Ashford Trust, 
Braemar and third-party clients, respectively. Design and construction fees from Ashford Trust for the year ended December 
31,  2023,  includes  $263,000  of  design  and  construction  fees  from  Stirling  OP.  For  the  year  ended  December  31,  2022,  we 
earned  design  and  construction  fees  of  $11.6  million,  $7.4  million  and  $3.2  million  from  Ashford  Trust,  Braemar  and  third-
party clients, respectively.

Event  Technology  and  Creative  Communications  Solutions.  We  provide  an  integrated  suite  of  audio  visual  services, 
including event, hospitality, and creative services to third-party clients and, as of December 31, 2023, have contracts in place as 
the exclusive in-house provider of event technology and audio visual services at 24 hotels owned by Ashford Trust, nine hotels 

5

owned by Braemar and 50 hotels and eight convention centers owned by third parties, respectively. We provide these services 
through Inspire Event Technologies Holdings, LLC, our subsidiary doing business as INSPIRE (“INSPIRE”).

INSPIRE  generates  revenue  in  various  forms  depending  on  the  particular  product  or  service  provided  and  the  generally 
accepted market conditions for pricing such products or services. For the years ended December 31, 2023 and 2022, INSPIRE 
earned  audio  visual  revenues  of  $148.6  million  and  $121.3  million,  respectively.  INSPIRE  primarily  contracts  directly  with 
customers to whom  it  provides  audio  visual  services and recognizes the gross revenue collected from their customers by the 
hosting hotel or venue. For the year ended December 31, 2023, we earned audio visual revenue of $22.9 million, $10.8 million 
and  $114.9  million  from  guests  at  Ashford  Trust,  Braemar  and  third-party  properties,  respectively.  For  the  year  ended 
December 31, 2022, we earned audio visual revenue of $18.2 million, $9.4 million and $93.7 million from guests at Ashford 
Trust, Braemar and third-party properties, respectively.

Watersports  Activities,  Travel,  Concierge  and  Transportation  Services.  We  provide  watersports,  travel,  concierge  and 
transportation services to Ashford Trust and Braemar, as well as to third-party clients, through our subsidiary, RED Hospitality 
& Leisure LLC (“RED”). 

RED generates revenue from Ashford Trust, Braemar and third-party clients in various forms depending on the particular 
product  or  service  provided  and  the  generally  accepted  market  conditions  for  pricing  such  products  or  services.  For  the  year 
ended December 31,  2023, we  earned  revenue of  $68,000, $2.3 million and $31.7 million from Ashford Trust, Braemar and 
third-party  clients,  respectively.  For  the  year  ended  December  31,  2022,  we  earned  revenue  of  $217,000,  $2.3  million  and 
$23.8 million from Ashford Trust, Braemar and third-party clients, respectively.

Mobile Room Keys and Keyless Entry Solutions. We provide mobile room keys and keyless entry solutions to Ashford 

Trust and Braemar, as well as to third-party clients, through our subsidiary, OpenKey, Inc. (“OpenKey”). 

OpenKey  generates  revenue  from  Ashford  Trust,  Braemar  and  third-party  clients  in  various  forms  depending  on  the 
particular product or service provided and the generally accepted market conditions for pricing such products or services. For 
the year ended December 31, 2023, we earned revenue of $119,000, $38,000 and $1.4 million from Ashford Trust, Braemar and 
third-party  clients,  respectively.  For  the  year  ended  December  31,  2022,  we  earned  revenue  of  $119,000,  $38,000  and 
$1.3 million from Ashford Trust, Braemar and third-party clients, respectively. 

Hypoallergenic Premium Room Products and Services. We provide hypoallergenic premium room products and services 

to Ashford Trust, Braemar and third-party clients through our subsidiary, PRE Opco LLC (“Pure Wellness”). 

Pure Wellness generates revenue from Ashford Trust, Braemar and third-party clients in various forms depending on the 
particular product or service provided and the generally accepted market conditions for pricing such products or services. For 
the year ended December 31, 2023, we earned revenue of $1.4 million, $210,000 and $818,000 from Ashford Trust, Braemar 
and third-party clients, respectively. For the year ended December 31, 2022, we earned revenue of $1.3 million, $128,000 and 
$754,000 from Ashford Trust, Braemar and third-party clients, respectively. 

Debt  Placement  and  Related  Services.  We  provide  debt  placement  and  related  services  to  Ashford  Trust  and  Braemar 

through our subsidiary, Lismore Capital II LLC (“Lismore”).

In our debt placement and related services business, Lismore typically earns a fee equal to a percentage of the amount of 
debt  sourced  by  Lismore.  For  the  year  ended  December  31,  2023,  we  earned  revenue  of  $2.3  million  and  $2.4  million  from 
Ashford  Trust  and  Braemar,  respectively.  For  the  year  ended  December  31,  2022,  we  earned  revenue  of  $3.3  million  and 
$940,000 from Ashford Trust and Braemar, respectively. 

Real Estate Advisory and Brokerage Services. We provide real estate advisory and brokerage services to Ashford Trust, 
Braemar  and  third-party  clients  through  our  subsidiary,  in  which  we  hold  a  noncontrolling  interest,  Real  Estate  Advisory 
Holdings LLC (“REA Holdings”). For the years ended December 31, 2023 and 2022, we recognized a loss of $697,000 and 
equity in earnings of $385,000, respectively, through REA Holdings.

REA Holdings, through its operating subsidiary, generates earnings from Ashford Trust, Braemar and third-party clients in 
various forms depending on the particular product or service provided and the generally accepted market conditions for pricing 
such products or services.

6

Broker-Dealer  Services.  We  provide  wholesaler,  dealer  manager  and  other  broker-dealer  services  to  Braemar,  Ashford 
Trust and certain subsidiaries of the Company through our subsidiary, Ashford Securities LLC (“Ashford Securities”). Ashford 
Securities  generates  revenue  in  various  forms  depending  on  the  particular  product  or  service  provided  and  the  generally 
accepted  market  conditions for  pricing  such  products or  services. The Company, Ashford Trust and Braemar fund certain of 
Ashford  Securities’  expenses  pursuant  to  the  terms  of  the  Contribution  Agreement  (defined  below),  as  amended,  among  the 
Company, Ashford Trust and Braemar.

For  the  year  ended  December  31,  2023,  Ashford  Securities  earned  cost  reimbursement  revenue  of  $5.1  million  and 
$6.4  million  from  Ashford  Trust  and  Braemar,  respectively,  including  $1.8  million  and  $2.0  million  of  dealer  manager  fees 
earned  by  Ashford  Securities  for  the  placement  of  non-listed  preferred  equity  offerings  of  Ashford  Trust  and  Braemar, 
respectively. For the year ended December 31, 2022, the Company earned cost reimbursement revenue of $15.5 million from 
Braemar.

Insurance  Services.  We  provide  insurance  policies  covering  general  liability,  workers’  compensation  and  business 
automobile claims on behalf of our clients Ashford Trust, Braemar, Stirling and third-parties through our insurance subsidiary 
Warwick,  which  is  licensed  by  the  Texas  Department  of  Insurance.  For  the  year  ended  December  31,  2023,  Warwick 
recognized  $375,000  of  revenue  which  primarily  related  to  general  liability  and  workers’  compensation  insurance  policies 
written in December of 2023. 

Our Advisory Agreements

We  advise  Ashford  Trust,  Braemar,  Stirling  and  TSGF  L.P.  pursuant  to  our  advisory  agreements.  The  provisions  of 
Ashford  Trust  and  Braemar’s  advisory  agreements  are  substantially  similar,  except  as  otherwise  described  below.  The 
following summary of the terms of our advisory agreements does not purport to be complete and is subject to and qualified in 
its entirety by reference to a copy of the actual agreements, as amended, entered into with Ashford Trust, Braemar and Stirling, 
which have been included as exhibits to other documents filed with the SEC and incorporated by reference in this Form 10-K. 
TSGF L.P. is a consolidated subsidiary of the Company and TSGF L.P.’s activity under the advisory agreement eliminates upon 
consolidation.

General

Ashford Trust and Braemar. Pursuant to our advisory agreements with Ashford Trust and Braemar, we provide, or obtain 
on their behalf, the personnel and services necessary for each of these entities to conduct its respective business, as they have no 
employees of their own. All of the officers of each of Ashford Trust and Braemar are our employees. We are not obligated to 
dedicate  any  of  our  employees  exclusively  to  either  Ashford  Trust  or  Braemar,  nor  are  we  or  our  employees  obligated  to 
dedicate any specific portion of time to the business of either Ashford Trust or Braemar, except as necessary to perform the 
service required of us in our capacity as the advisor to such entities. The advisory agreements require us to manage the business 
affairs  of  each  of  Ashford  Trust  and  Braemar  in  conformity  with  the  policies  and  the  guidelines  that  are  approved  and 
monitored by the boards of such entities. Additionally, we must refrain from taking any action that would (a) adversely affect 
the status of Ashford Trust or Braemar as a REIT, (b) subject us to regulation under the Investment Company Act of 1940 (the 
“Investment Company Act”), (c) knowingly and intentionally violate any law, rule or regulation of any governmental body or 
agency having jurisdiction over us, (d) violate any of the rules or regulations of any exchange on which our securities are listed, 
or (e) violate the charter, bylaws or resolutions of the board of directors of each of Ashford Trust and Braemar, all as in effect 
from  time  to  time.  So  long  as  we  are  the  advisor  to  Braemar,  Braemar’s  governing  documents  permit  us  to  designate  two 
persons as candidates for election as director at any stockholder meeting of Braemar at which directors are to be elected. Such 
nominees may be our executive officers. If the size of Braemar’s board of directors is increased at any time to more than seven 
directors, our right to nominate shall be increased by such number of directors as shall be necessary to maintain the ratio of 
directors  nominated  by  us  to  the  directors  otherwise  nominated,  as  nearly  as  possible  (rounding  to  the  next  larger  whole 
number), equal to the ratio that would have existed if Braemar’s board of directors consisted of seven members.

Stirling.  Pursuant  to  our  advisory  agreement  with  Stirling,  we  have  contractual  responsibilities  to  Stirling  and  will  be 
responsible  for  sourcing,  evaluating,  and  monitoring  Stirling’s  investment  opportunities  and  making  decisions  related  to  the 
acquisition,  management,  financing  and  disposition  of  Stirling’s  assets,  in  accordance  with  Stirling’s  investment  objectives, 
guidelines, policies and limitations, subject to oversight by Stirling’s board of directors. Stirling’s board of directors will at all 
times have oversight and policy-making authority, including responsibility for governance, financial controls, compliance and 
disclosure with respect to Stirling and Stirling OP.

Our Duties as Advisor

Ashford Trust and Braemar. Subject to the supervision of the respective boards of directors of each of Ashford Trust and 
Braemar, we are responsible for, among other duties: (1) performing and administering the day-to-day operations of Ashford 

7

Trust  and  Braemar,  including  all  of  the  subsidiaries  and  joint  ventures  of  such  entities;  (2)  all  services  relating  to  the 
acquisition,  disposition  and  financing  of  hotels;  (3)  performing  asset  management  duties;  (4)  engaging  and  supervising,  on 
behalf  of  such  companies,  third-parties  to  provide  various  services  including  but  not  limited  to  overseeing  development 
management,  hotel  management,  and  other  professional  services;  and  (5)  performing  corporate  governance  and  other 
management functions, including financial, capital markets, treasury, financial reporting, internal audit, accounting, tax and risk 
management services, SEC and regulatory compliance, and retention of legal counsel, auditors and other professional advisors, 
as well as other duties and services outlined in the advisory agreements.

Any  increase in the  scope  of  duties  or  services  to be provided by us must be jointly approved by us and either Ashford 

Trust or Braemar, as applicable, and is subject to additional compensation as outlined in the advisory agreements.

Under our advisory agreements with Ashford Trust and Braemar, we have the right to provide all services offered by us. At 
any time that Ashford Trust or Braemar desires to engage a third-party for the performance of services or delivery of products, 
we have the exclusive right to provide such service or product at market rates.

We also have the power to delegate all or any part of our rights and powers to manage and control the business and affairs 
of such companies to such officers, employees, affiliates, agents and representatives of ours or such company as we may deem 
appropriate. Any authority delegated by us to any other person is subject to the limitations on our rights and powers specifically 
set forth in the advisory agreement or the charter of such company.

We require our employees and officers who provide services to the companies we advise to comply with the codes and the 

policies of such companies.

Consolidated  Tangible  Net  Worth.  The  requirement  that  Ashford  Trust  maintain  a  minimum  Consolidated  Tangible  Net 
Worth  (as  defined  in  the  Third  Amended  and  Restated  Advisory  Agreement)  was  suspended  until  the  first  fiscal  quarter 
beginning after June 30, 2023.

Company  Change  of  Control.  The  sale  or  disposition  by  Ashford  Trust  of  assets  which  would  constitute  a  Company 
Change  of  Control  was  revised  in  order  to  provide  Ashford  Trust  additional  flexibility  to  dispose  of  underperforming  assets 
negatively impacted by the COVID-19 pandemic. Commencing after the first anniversary of the effective date of the Second 
Amended  and  Restated  Advisory  Agreement,  a  Company  Change  of  Control  will  include,  the  consummation  of  a  sale  or 
disposition by Ashford Trust of assets constituting 20% of the gross book value of Ashford Trust’s assets over any one-year 
period, or the consummation of a sale or disposition by Ashford Trust of assets constituting 30% of the gross book value of 
Ashford Trust’s assets over any three-year period, exclusive in each case of assets sold or contributed to a platform also advised 
by the Company and certain other exceptions set forth in the Third Amended and Restated Advisory Agreement with Ashford 
Trust (the “Third Amended and Restated Advisory Agreement”).

Stirling.  Pursuant  to  the  terms  of  the  advisory  agreement  with  Stirling,  we  are  responsible  for,  among  other  things:  (i) 
serving as the advisor to Stirling and Stirling OP with respect to the establishment and periodic review of Stirling’s investment 
guidelines  and  Stirling  and  Stirling  OP’s  investments,  financing  activities  and  operations;  (ii)  sourcing,  evaluating  and 
monitoring  Stirling  and  Stirling  OP’s  investment  opportunities  and  executing  the  acquisition,  management,  financing  and 
disposition  of  Stirling  and  Stirling  OP’s  assets,  in  accordance  with  Stirling’s  investment  objectives,  guidelines,  policies  and 
limitations, subject to oversight by Stirling’s board of directors; (iii) with respect to prospective acquisitions, purchases, sales, 
exchanges  or  other  dispositions  of  investments,  conducting  negotiations  on  Stirling  and  Stirling  OP’s  behalf  with  sellers, 
purchasers, and other counterparties and, if applicable, their respective agents, advisors and representatives, and determining the 
structure  and  terms  of  such  transactions;  (iv)  providing  Stirling  with  portfolio  management  and  other  related  services;  (v) 
serving as Stirling’s advisor with respect to decisions regarding any of its financings, hedging activities or borrowings; and (vi) 
engaging and supervising, on Stirling and Stirling OP’s behalf and at their expense, various service providers.

Relationship with Ashford Trust and Braemar. We advise both Ashford Trust and Braemar. We are also permitted to have 
other advisory clients, which may include other REITs operating in the real estate industry or having the same or substantially 
similar  investment  guidelines  as  Ashford  Trust  or  Braemar.  If  either  Ashford  Trust  or  Braemar  materially  revises  its  initial 
investment guidelines without our express written consent, we are required only to use our best judgment to allocate investment 
opportunities to Braemar, Ashford Trust and other entities we advise, taking into account such factors as we deem relevant, in 
our discretion, subject to any of our then existing obligations to such other entities. Braemar has agreed not to revise its initial 
investment guidelines to be directly competitive with Ashford Trust. Ashford Trust agrees, pursuant to the terms of the Ashford 
Trust  advisory  agreement,  that  it  will  revise  its  investment  guidelines  as  necessary  to  avoid  direct  competition  with  (i)  any 
entity or platform that Ashford Trust may create or spin-off in the future and (ii) any other entity advised by us, provided that in 
the  case  of  clause  (ii),  we  and  Ashford  Trust  mutually  agree  to  the  terms  of  such  revision  of  Ashford  Trust’s  investment 
guidelines. The advisory agreements give each of Ashford Trust and Braemar the right to equitable treatment with respect to 
other clients of ours, but the advisory agreements do not give any entity the right to preferential treatment, except as follows:

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•

   Any new individual investment opportunities that satisfy Ashford Trust’s investment guidelines will be presented to 
its board of directors, which has up to 10 business days to accept any such opportunity prior to it being available to 
Braemar or another business advised by us.

   Any new individual investment opportunities that satisfy Braemar’s investment guidelines will be presented to its 
board  of  directors,  which  has  up  to  10  business  days  to  accept  any  such  opportunity  prior  to  it  being  available  to 
Ashford Trust or another business advised by us.

To minimize conflicts between Ashford Trust and Braemar, the advisory agreements require each such entity to designate 
an investment focus by targeted RevPAR, segments, markets and other factors or financial metrics. After consultation with us, 
such entity may modify or supplement its investment guidelines from time to time by giving written notice to us; however, if 
either  Ashford  Trust  or  Braemar  materially  changes  its  investment  guidelines  without  our  express  written  consent,  we  are 
required  only  to  use  our  best  judgment  to  allocate  investment  opportunities  to  Ashford  Trust,  Braemar  and  other  entities  we 
may advise, taking into account such factors as we deem relevant, in our discretion, subject to any then existing obligations we 
have to such other entities.

When determining whether an asset satisfies the investment guidelines of either Ashford Trust or Braemar, we must make a 
good faith determination of projected RevPAR, taking into account historical RevPAR as well as such additional considerations 
as conversions or reposition of assets, capital plans, brand changes and other factors that may reasonably be forecasted to raise 
RevPAR after stabilization of such initiative.

If Ashford Trust or Braemar elect to spin-off, carve-out, split-off or otherwise consummate a transfer of a division or subset 
of assets for the purpose of forming a joint venture, a newly created private platform or a new publicly traded company to hold 
such division or subset of assets constituting a distinct asset type and/or investment guidelines, Ashford Trust and Braemar have 
agreed  that  any  such  new  entity  will  be  advised  by  us  pursuant  to  an  advisory  agreement  containing  substantially  the  same 
material terms set forth in our advisory agreement with Ashford Trust or Braemar, as applicable.

Limitations on Liability and Indemnification 

Ashford  Trust  and  Braemar.  The  advisory  agreements  provide  that  we  have  no  responsibility  other  than  to  render  the 
services and take the actions described in the advisory agreements in good faith and with the exercise of due care and are not 
responsible for any action the board of directors of either Ashford Trust or Braemar takes in following or declining to follow 
any advice from us. The advisory agreements provide that we, and our officers, directors, managers, employees and members, 
will  not  be  liable  for  any  act  or  omission  by  us  (or  our  officers,  directors,  managers,  employees  or  members)  performed  in 
accordance  with  and  pursuant  to  the  advisory  agreements,  except  by  reason  of  acts  constituting  gross  negligence,  bad  faith, 
willful misconduct or reckless disregard of our duties under the applicable advisory agreement.

Each  of  Ashford  Trust  and  Braemar  has  agreed  to  indemnify  and  hold  us  harmless  (including  our  partners,  directors, 
officers, stockholders, managers, members, agents, employees and each other person or entity, if any, controlling us) to the full 
extent lawful, from and against any and all losses, claims, damages or liabilities of any nature whatsoever with respect to or 
arising from any acts or omission by us (including ordinary negligence) in our capacity as advisor, except with respect to losses, 
claims, damages or liabilities with respect to or arising out of our gross negligence, bad faith or willful misconduct, or reckless 
disregard  of  our  duties  set  forth  in  the  applicable  advisory  agreement  (for  which  we  have  indemnified  Ashford  Trust  or 
Braemar, as applicable).

Stirling. Stirling has agreed to indemnify and hold harmless the Company and its affiliates performing services for Stirling 
from specific claims and liabilities arising out of the performance of their obligations under the Advisory Agreement, subject to 
certain limitations.

Term and Termination of our Advisory Agreement with Ashford Trust. The term of the advisory agreement with Ashford 
Trust  is  10  years,  commencing  from  the  effective  date  of  the  Second  Amended  and  Restated  Advisory  Agreement  on 
January  14,  2021,  subject  to  an  extension  by  the  Company  for  up  to  seven  successive  additional  10-year  renewal  terms 
thereafter. The board of directors of Ashford Trust will review our performance and fees annually and, following the 10-year 
initial  term,  may  elect  to  renegotiate  the  amount  of  fees  payable  under  the  advisory  agreement  in  certain  circumstances. 
Additionally,  if  Ashford  Trust  undergoes  a  change  of  control  transaction,  Ashford  Trust  will  have  the  right  to  terminate  the 
advisory  agreement  with  the  payment  of  the  termination  fee  described  below.  If  Ashford  Trust  terminates  the  advisory 
agreement  without  cause  or  upon  a  change  of  control,  Ashford  Trust  will  be  required  to  pay  us  all  fees  and  expense 
reimbursements due and owing through the date of termination as well as a termination fee equal to 1.1 times the greater of 
either:

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•

•

   12 multiplied by our Net Earnings for the 12-month period preceding the termination date of the advisory agreement. 
For  purposes  of  this  calculation,  “Net  Earnings”  is  defined  in  the  advisory  agreement  as  (A)  our  reported  Adjusted 
EBITDA  (as  defined  in  the  advisory  agreement)  attributable  to  the  advisory  agreement  for  the  12-month  period 
preceding the termination of the advisory agreement (adjusted to assume the advisory agreement was in place for the 
full  12-month  period  if  it  otherwise  was  not),  as  reported  in  our  earnings  releases  less  (B)  our  pro  forma  Adjusted 
EBITDA (as defined in the advisory agreement) assuming the advisory agreement was not in place during such period 
plus (C) all EBITDA (Net Income (per Generally Accepted Accounting Principles (“GAAP”)) plus interest expenses, 
income  taxes,  depreciation  and  amortization)  of  ours  and  any  of  our  affiliates  and  subsidiaries  from  providing  any 
service  or  product  to  Ashford  Trust,  its  operating  partnership  or  any  of  its  affiliates  or  subsidiaries,  exclusive  of 
EBITDA directly resulting from the advisory agreement;

      the  earnings  multiple  (calculated  as  our  total  enterprise  value  divided  by  our  adjusted  EBITDA)  for  our  common 
stock per the 12-month period preceding the termination date multiplied by our Net Earnings (as defined above) for the 
12 months preceding the termination; or 

   the simple average of our earnings multiples for the three fiscal years preceding the termination (calculated as our 
total enterprise value divided by our adjusted EBITDA for such periods) multiplied by our Net Earnings (as defined 
above) for the 12 months preceding the termination; 

plus,  in  either  case,  a  gross-up  amount  for  federal  and  state  tax  liability,  based  on  an  assumed  combined  tax  rate  of  40%; 
provided,  that,  notwithstanding  the  foregoing,  the  minimum  amount  of  any  termination  fee  calculated  as  of  any  date  of 
determination  shall  be  the  greater  of  (i)  the  fee  that  would  have  been  payable  hereunder  had  such  termination  fee  been 
calculated as of December 31, 2023 and (ii) the fee calculated hereunder as of such date of determination. Any such termination 
fee will be payable on or before the termination date.

The Company has agreed that its right to receive fees payable under the advisory agreement, including the termination fee 
and liquidated damages, shall be subordinate under certain circumstances to the payment in full of obligations under Ashford 
Trust’s  senior  secured  credit  facility  with  Oaktree  Capital  Management,  L.P.  (“Oaktree”)  and  has  agreed  to  enter  into 
documents  necessary  to  subordinate  the  Company’s  interest  in  such  fees.  On  January  15,  2021,  the  Company,  together  with 
certain  affiliated  entities,  entered  into  a  Subordination  and  Non-Disturbance  Agreement  (“SNDA”)  pursuant  to  which  the 
Company  agreed  to  subordinate  to  the  prior  repayment  in  full  of  all  obligations  under  Ashford  Trust’s  senior  secured  credit 
facility with Oaktree, among other things, (1) advisory fees (other than reimbursable expenses) in excess of 80% of such fees 
paid  during  the  fiscal  year  ended  December  31,  2019,  and  (2)  any  termination  fee  or  liquidated  damages  amounts  under  the 
advisory agreement, or any amount owed under any enhanced return funding program in connection with the termination of the 
advisory agreement or sale or foreclosure of assets financed thereunder. On October 12, 2021, Ashford Trust entered into an 
amendment to the senior secured credit facility with Oaktree which, among other items, suspended Ashford Trust’s obligation 
to  subordinate  fees  due  under  the  advisory  agreement  if  at  any  point  there  is  no  accrued  interest  outstanding  or  any  accrued 
dividends  on  any  of  Ashford  Trust’s  preferred  stock  and  Ashford  Trust  has  sufficient  unrestricted  cash  to  repay  in  full  all 
outstanding loans due under Ashford Trust’s senior secured credit facility.

Ashford Trust may also terminate the advisory agreement at any time, including during the 10-year initial term, without the 
payment of a termination fee, upon customary events of default and our failure to cure during certain cure periods, such as our 
default in performance of material obligations, the filing of bankruptcy or a dissolution action and other events, as outlined in 
the advisory agreement.

Upon any termination of the advisory agreement, we are required to cooperate with and assist Ashford Trust in executing 
an orderly transition of the management of its assets to a new advisor, providing a full accounting of all accounts held in the 
name  of  or  on  behalf  of  Ashford  Trust,  returning  any  funds  held  on  behalf  of  Ashford  Trust  (other  than  the  termination  fee 
escrow account, if applicable) and returning any and all of the books and records of Ashford Trust.

Upon a Liquidated Damages Event (as defined in the Third Amended and Restated Advisory Agreement) Ashford Trust 
shall  pay  to  the  Company  the  Liquidated  Damages  Amount  (as  defined  in  the  Third  Amended  and  Restated  Advisory 
Agreement), which amount, less any outstanding amount owed by the Company to Ashford Trust as a result of a judgment, plus 
reimbursable costs and expenses, shall be deemed liquidated damages and the parties shall have no further obligations under the 
Third Amended and Restated Advisory Agreement.

10

The  advisory  agreement  also  provides  that  if:  (i)  Ashford  Trust  enters  into  a  letter  of  intent  or  definitive  agreement  that 
upon  consummation  would  constitute  a  change  of  control;  (ii)  the  Ashford  Trust  board  recommends  that  Ashford  Trust’s 
stockholders accept a third-party tender offer that would, if consummated, result in a third-party beneficially owning 35% or 
more of Ashford Trust’s voting stock; or (iii) a third-party otherwise becomes a beneficial owner of 35% or more of Ashford 
Trust voting stock, then we are entitled to transfer Ashford Trust cash to an escrow account in an amount sufficient to pay the 
termination fee and other amounts set forth in the advisory agreement.

Base Fees under our Advisory Agreement with Ashford Trust. Ashford Trust is required, on a monthly basis, to pay a fee 
(the “Base Fee”) in an amount equal to 1/12 of (i) 0.70% of the Total Market Capitalization (as defined below) of Ashford Trust 
for the prior month, plus (ii) the Net Asset Fee Adjustment (as defined below), if any, on the last day of the prior month during 
which the advisory agreement was in effect; provided, however in no event shall the Base Fee for any month be less than the 
Trust Minimum Base Fee (as defined below). 

The “Total Market Capitalization” of Ashford Trust for any period is calculated as:

to the extent Ashford Trust common stock is listed for trading on a national securities exchange for every day during any 

(a) 
period for which the Total Market Capitalization is to be calculated, the amount calculated as:

(i) 

the average of the volume-weighted average price per share of common stock for Ashford Trust for each trading day of 
the  period  (“Average  VWAP”)  multiplied  by  the  average  number  of  shares  of  common  stock  and  common  units 
outstanding during such applicable period, on a fully diluted basis (assuming all common units and long term incentive 
partnership units in Ashford Trust OP that have achieved economic parity with common units in the applicable operating 
partnership have been converted into shares of common stock and including any shares of common stock issuable upon 
conversion of any convertible preferred stock where the conversion price is less than Average VWAP), plus

(ii) 

the average for the applicable period of the aggregate principal amount of the consolidated indebtedness of Ashford Trust 
(including its proportionate share of debt of any entity that is not consolidated but excluding its joint venture partners’ 
proportionate share of consolidated debt), plus 

(iii) 

the  average  for  the  applicable  period  of  the  liquidation  value  of  any  outstanding  preferred  equity  of  Ashford  Trust 
(excluding any convertible preferred stock where the conversion price is less than Average VWAP).

(b) 
to the extent Ashford Trust common stock is not listed for trading on a national securities exchange (due to any reason, 
including but not limited to delisting by the New York Stock Exchange or the occurrence of a change of control) for any day 
during any period for which the Total Market Capitalization is to be calculated, the greater of: (i) the weighted average Gross 
Asset  Value  of  all  the  Ashford  Trust’s  assets  on  each  day  during  such  period;  or  (ii)  the  Total  Market  Capitalization  as 
calculated  pursuant  to  paragraph  (a)  of  this  definition  on  the  last  day  on  which  common  stock  was  listed  for  trading  on  a 
national securities exchange, regardless of whether this day occurred during the applicable period.

“Gross Asset Value” shall mean, with respect to any of Ashford Trust’s assets as of any date, the undepreciated carrying 
value of all such assets including all cash and cash equivalents and capitalized leases and any property and equipment leased to 
subsidiaries of Ashford Trust to facilitate the purchase of any Ashford Trust Enhanced Return Hotel Asset (as defined below) as 
reflected on the most recent balance sheet and accompanying footnotes of Ashford Trust filed with the SEC or prepared by the 
Company in accordance with GAAP consistent with its performance of its duties under the advisory agreement without giving 
effect to any impairments plus the publicly disclosed purchase price (excluding any net working capital and transferred property 
and equipment reserves) of any assets acquired after the date of the most recent balance sheet and all capital expenditures made 
(to the extent not already reflected in the carrying value of the asset) with respect to an asset since the date of its acquisition for 
any improvements or for additions thereto, that have a useful life of more than one year and that are required to be capitalized 
under GAAP.

“Net Asset Fee Adjustment” shall be equal to (i) the product of the Sold Non-ERFP Asset Amount (as more particularly 
defined in the advisory agreement, but generally equal to the net sales prices of real property (other than any asset the purchase 
of which was funded in part by the Ashford Trust ERFP Agreement (“Ashford Trust Enhanced Return Hotel Assets”)) sold or 
disposed of after the date of the Ashford Trust ERFP Agreement, commencing with and including the first such sale) and 0.70% 
plus  (ii)  the  product  of  the  Sold  ERFP  Asset  Amount  (as  more  particularly  defined  in  the  advisory  agreement,  but  generally 
equal to the net sales prices of Ashford Trust Enhanced Return Hotel Assets sold or disposed of after the date of the Ashford 
Trust ERFP Agreement, commencing with and including the first such sale) and 1.07%.

The “Trust Minimum Base Fee” for each month beginning January 1, 2021 or thereafter will be equal to the greater of:

(i) 

90% of the base fee paid for the same month in the prior year; and

11

1/12th of the “G&A ratio” for the most recently completed fiscal quarter multiplied by the Total Market Capitalization 

(ii) 
of Ashford Trust on the last balance sheet date included in Ashford Trust’s most recent Form 10-Q or Form 10-K filing.

The “G&A ratio” is calculated as the simple average of the ratios of total general and administrative expenses, including 
any dead deal costs, less any non-cash expenses, paid in the applicable quarter by each member of a select peer group, divided 
by the total market capitalization of such peer group member. The peer group for Ashford Trust may be adjusted from time-to-
time by mutual agreement between us and a majority of the independent directors of Ashford Trust.

Term and Termination of our Advisory Agreement with Braemar. The initial stated term of the advisory agreement with 
Braemar  is  10  years  and  will  expire,  unless  otherwise  extended  or  earlier  terminated,  on  January  24,  2027.  The  advisory 
agreement with Braemar provides for seven successive additional 10-year renewal terms upon written notice to Braemar, given 
at least 210 days prior to the expiration of the then-current term. The advisory agreement may be terminated by Braemar, with 
no  termination  fee  due  and  payable,  under  the  following  circumstances:  (i)  upon  our  conviction  (including  a  plea  or  nolo 
contendere)  by  a  court  of  competent  jurisdiction  of  a  felony;  (ii)  if  we  commit  an  act  of  fraud  against  Braemar,  convert  the 
funds of Braemar or act in a manner constituting gross negligence in the performance of our material duties under the advisory 
agreement (including a failure to act); (iii) if we undergo a Bankruptcy Event (as defined in the advisory agreement); or (iv) 
upon the entry by a court of a final non-appealable order awarding monetary damages to Braemar based on a finding that we 
committed a material breach or default of a material term, condition, obligation or covenant of the advisory agreement, which 
breach or default had a material adverse effect.

Upon the closing of a change of control with respect to Braemar (as defined in the advisory agreement), either party may 
terminate the advisory agreement, and Braemar will be required to pay us all fees and expense reimbursements due and owing 
through the date of termination as well as a termination fee equal to the greater of:

12 multiplied by (ii) the sum of (A) our Net Earnings (as defined below) for the 12-month period ending on the last 
(i) 
day of the fiscal quarter preceding the termination date of the advisory agreement (“LTM Period”) and (B) to the extent not 
included in Net Earnings, any incentive fees under the advisory agreement that have accrued or are accelerated but have not yet 
been paid at the time of termination of the advisory agreement;

the  quotient  of  (A)  our  total  market  capitalization  (as  defined  in  the  advisory  agreement)  on  the  trading  day 
(ii)   
immediately preceding the date of payment of the termination fee, divided by (B) our Adjusted EBITDA for the LTM Period 
(which for purposes of this paragraph shall include the EBITDA (adjusted on a comparable basis to our Adjusted EBITDA)) for 
the  same  LTM  Period  of  any  person  that  we  acquired  a  beneficial  ownership  interest  in  during  the  applicable  measurement 
period, in the same proportion as our beneficial ownership of the acquired person, multiplied by (ii) Net Earnings for the LTM 
Period plus, to the extent not included in Net Earnings, any incentive fees under the advisory agreement that have accrued or are 
accelerated but have not yet been paid at the time of termination of the advisory agreement; and

(iii)  
the simple average, for the three years preceding the fiscal year in which the termination fee is due, of (i) the quotient 
of  (A)  our  total  market  capitalization  on  the  trading  day  immediately  preceding  the  date  of  payment  of  the  termination  fee, 
divided  by  (B)  our  Adjusted  EBITDA  for  the  LTM  Period  multiplied  by  (ii)  Net  Earnings  for  the  LTM  Period  plus,  to  the 
extent not included in Net Earnings, any incentive fees under the advisory agreement that have accrued or are accelerated but 
have not yet been paid at the time of termination of the advisory agreement.

For purposes of this calculation, “Net Earnings” is generally defined in the advisory agreement as (A) the total base fees 
and incentive fees, plus any other revenues reported on our income statement as pertaining to the advisory agreement (in each 
case, in accordance with GAAP) including all EBITDA of us and our affiliates and certain of our subsidiaries from providing 
any additional services to Braemar and its affiliates, less (B) the total incremental expenses determined in accordance with the 
advisory agreement, in each case for the LTM Period (adjusted assuming (i) the agreement was in place for the full LTM Period 
if it otherwise was not and (ii) all contracts providing for fees owing to us by Braemar were in place for the full LTM Period if 
they  otherwise  were  not  and  all  fees  payable  under  such  contracts  shall  be  annualized  as  such).  In  the  event  we  acquire  a 
beneficial  ownership  interest  in  a  person  that  reported  on  its  income  statement  revenues  derived  from  Braemar,  then  the 
revenues received by such acquired person from Braemar for the full LTM Period shall be included within clause (A) of the 
definition of Net Earnings in the same proportion as our beneficial ownership of the acquired person.

Any such termination fee will be payable on or before the termination date. 

Upon  any  termination  of  the  advisory  agreement,  we  are  required  to  cooperate  with  and  assist  Braemar  in  executing  an 
orderly transition of the management of its assets to a new advisor, providing a full accounting of all accounts held in the name 
of or on behalf of such company, returning any funds held on behalf of such company and returning any and all of the books 
and  records  of  such  company.  Braemar  will  be  responsible  for  paying  all  accrued  fees  and  expenses  and  will  be  subject  to 

12

certain non-solicitation obligations with respect to our employees upon any termination of the applicable advisory agreement 
other than termination as a result of change of control of our company.

The  advisory  agreement  also  provides  that  if:  (a)  Braemar  enters  a  letter  of  intent  or  definitive  agreement  that  upon 
consummation would constitute a change of control; (b) the Braemar board recommends that Braemar’s stockholders accept a 
third-party  tender  offer  that  would,  if  consummated,  result  in  a  third-party  beneficially  owning  35%  or  more  of  Braemar’s 
voting stock; or (c) a third-party otherwise becomes a beneficial owner of 35% or more of Braemar voting stock, then we are 
entitled to transfer Braemar cash to an escrow account in an amount sufficient to pay the termination fee and other amounts set 
forth in the advisory agreement.

Base Fees under our Advisory Agreement with Braemar. Braemar is required to pay, on a monthly basis, a fee (the “Base 
Fee”) in an amount equal to 1/12th of the sum of (i) 0.70% of the Total Market Capitalization (as defined below) of Braemar for 
the prior month, plus (ii) the Net Asset Fee Adjustment (as defined below), if any, on the last day of the prior month during 
which the advisory agreement was in effect; provided, however, in no event shall the Base Fee for any month be less than the 
Braemar Minimum Base Fee (as defined below). 

The “Total Market Capitalization” of Braemar for any period is calculated on a monthly basis as follows:

(a) 
period for which the Total Market Capitalization is to be calculated, the amount calculated as:

to the extent Braemar common stock is listed for trading on a national securities exchange for every day during any 

(i) 

(ii) 

(iii) 

the average of the volume-weighted average price per share of common stock for Braemar for each trading day of the 
period  (“Average  VWAP”)  multiplied  by  the  average  number  of  shares  of  common  stock  and  common  units 
outstanding during such applicable period, on a fully diluted basis (assuming all common units and long term incentive 
partnership units in the applicable operating partnership which have achieved economic parity with common units in 
the  applicable  operating  partnership  have  been  converted  into  shares  of  common  stock  and  including  any  shares  of 
common stock issuable upon conversion of any convertible preferred stock where the conversion price is less than the 
Average VWAP), plus

the average for the applicable period of the aggregate principal amount of the consolidated indebtedness of Braemar 
(including its proportionate share of debt of any entity that is not consolidated but excluding its joint venture partners’ 
proportionate share of consolidated debt), plus

the  average  for  the  applicable  period  of  the  liquidation  value  of  any  outstanding  preferred  equity  of  Braemar 
(excluding any shares of common stock issuable upon conversion of any convertible preferred stock of Braemar where 
the conversion price is less than the Average VWAP).

(b) 
  to  the  extent  Braemar  common  stock  is  not  listed  for  trading  on  a  national  securities  exchange  (due  to  any  reason, 
including but not limited to delisting by the New York Stock Exchange or the occurrence of a change of control) for any day 
during any period for which the Total Market Capitalization is to be calculated, the greater of: (i) the weighted average Gross 
Asset  Value  of  all  Braemar’s  assets  on  each  day  during  such  period;  or  (ii)  the  Total  Market  Capitalization  as  calculated 
pursuant to paragraph (a) of this definition on the last day on which common stock was listed for trading on a national securities 
exchange, regardless of whether this day occurred during the applicable period.

“Gross Asset Value” shall mean, with respect to any of Braemar’s assets as of any date, the undepreciated carrying value of 
all  such  assets  including  all  cash  and  cash  equivalents  and  capitalized  leases  and  any  property  and  equipment  leased  to 
subsidiaries of Braemar to facilitate the purchase of any Enhanced Return Hotel Asset as reflected on the most recent balance 
sheet  and  accompanying  footnotes  of  Braemar  filed  with  the  SEC  or  prepared  by  the  Advisor  in  accordance  with  GAAP 
consistent with its performance  of  its  duties  under the advisory agreement without giving effect to any impairments plus the 
publicly disclosed purchase price (excluding any net working capital and transferred property and equipment reserves) of any 
assets  acquired  after  the  date  of  the  most  recent  balance  sheet  and  all  capital  expenditures  made  (to  the  extent  not  already 
reflected in the carrying value of the asset) with respect to an asset since the date of its acquisition for any improvements or for 
additions thereto, that have a useful life of more than one year and that are required to be capitalized under GAAP.

“Net Asset Fee Adjustment” shall be equal to (i) the product of the Sold Non-ERFP Asset Amount (as more particularly 
defined in the advisory agreement, but generally equal to the net sales prices of real property (other than any Enhanced Return 
Hotel Assets) sold or disposed of after the date of the ERFP Agreement, commencing with and including the first such sale) and 
0.70%  plus  (ii)  the  product  of  the  Sold  ERFP  Asset  Amount  (as  more  particularly  defined  in  the  advisory  agreement,  but 
generally  equal  to  the  net  sales  prices  of  Enhanced  Return  Hotel  Assets  sold  or  disposed  of  after  the  date  of  the  ERFP 
Agreement, commencing with and including the first such sale) and 1.07%.

13

The “Braemar Minimum Base Fee” for each month will be equal to the greater of:

(i) 

90% of the base fee paid for the same month in the prior year; or

(ii) 
of Braemar on the last balance sheet date included in Braemar’s most recent Form 10-Q or Form 10-K filing.

1/12th of the “G&A ratio” for the most recently completed fiscal quarter multiplied by the total market capitalization 

The “G&A ratio” is calculated as the simple average of the ratios of total general and administrative expenses, including 
any dead deal costs, less any non-cash expenses, paid in the applicable fiscal quarter by each member of a select peer group, 
divided by the total market capitalization of such peer group member. The peer group for each company may be adjusted from 
time to time by mutual agreement between us and a majority of the independent directors of Braemar. Each month’s base fee is 
determined  based  on  prior  month  results  and  is  payable  in  cash  on  the  fifth  business  day  of  the  month  for  which  the  fee  is 
applied.

Term and Termination of our Advisory Agreement with Stirling. The stated term of the advisory agreement with Stirling 
is  one  year  from  the  effective  date  of  December  6,  2023  subject  to  an  unlimited  number  of  successive,  automatic  one-year 
renewals  unless  terminated  by  the  Company  or  Stirling’s  board  of  directors.  Stirling’s  related  party  transactions  committee, 
composed of all of Stirling’s independent directors, will evaluate the performance of the Company and the terms of the advisory 
agreement  annually  in  connection  with  the  automatic  renewal  of  the  advisory  agreement.  The  advisory  agreement  may  be 
terminated  (i)  immediately  by  Stirling  upon  a  material  breach  of  advisory  agreement  by  the  Company;  (ii)  immediately  by 
Stirling for fraud or, criminal conduct, in the event of any gross negligence, bad faith, willful misconduct or reckless disregard 
on  the  part  of  the  Company  in  the  performance  of  its  duties  under  the  advisory  agreement,  or  upon  the  bankruptcy  of  the 
Company; (iii) upon 60 days’ written notice without cause or penalty by a majority vote of Stirling’s independent members of 
the board of directors; or (iv) upon 60 days’ written notice by the Company.

The  advisory  agreement  shall  be  binding  on  successors  to  Stirling  resulting  from  a  change  in  control  or  sale  of  all  or 

substantially all the Stirling’s assets, and shall likewise be binding on any successor to the Company.

Upon termination, the Company shall be entitled to receive from Stirling within 30 days after the effective date of such 
termination all unpaid reimbursements of expenses and all earned but unpaid fees payable to the Company prior to termination 
of  the  advisory  agreement.  The  Company  shall  be  required  to  cooperate  with  and  assist  Stirling  in  executing  an  orderly 
transition of the management of its assets to a new advisor, providing a full accounting of all accounts held in the name of or on 
behalf of such company, returning any funds held on behalf of such company and returning any and all of the books and records 
of such company.

Base Fees under our Advisory Agreement with Stirling. Stirling is required to pay to the Company, on a monthly basis, a 
fee (the “Base Fee”) in an amount equal to 1.25% of the aggregate net asset value (“NAV”) of Stirling’s common shares and 
Stirling OP’s units, excluding Stirling’s Class E Common Shares (“Class E Common Shares”) and Stirling OP’s Class E Units 
(“Class E Units”), before giving effect to any accruals for any fees or distributions.

The  Base  Fee  may  be  paid,  at  the  Company’s  election,  in  cash  or  cash  equivalent  aggregate  NAV  amounts  of  Class  E 
Common Shares or Class E Units. If the Company elects to receive any portion of its Base Fee in Class E Common Shares or 
Class  E  Units,  the  Company  may  elect  to  have  Stirling  repurchase  such  Class  E  Common  Shares  or  Class  E  Units  from  the 
Company at a later date at a repurchase price per Class E Common Share or Class E Unit, as applicable, equal to the NAV per 
Class  E  Common  Share.  Class  E  Common  Shares  and  Class  E  Units  obtained  by  the  Company  will  not  be  subject  to  the 
repurchase limits of Stirling’s share repurchase plan or any reduction or penalty for an early repurchase.

In  the  event  the  advisory  agreement  is  terminated  or  its  term  expires  without  renewal,  the  Company  will  be  entitled  to 
receive its prorated Base Fee through the date of termination. Such pro ration shall take into account the number of days of any 
partial calendar month or calendar year for which advisory agreement was in effect.

Incentive  Fee  under  the  Advisory  Agreements  with  Ashford  Trust  and  Braemar.  Incentive  advisory  fees  are  measured 
annually  in  each  year  that  Ashford  Trust’s  and/or  Braemar’s  annual  total  stockholder  return  (“TSR”)  exceeds  the  average 
annual  total  stockholder  return  for  each  company’s  respective  peer  group,  subject  to  the  FCCR  Condition,  as  defined  in  the 
advisory  agreements.  Incentive  advisory  fees  are  paid  over  a  three-year  period  and  each  payment  is  subject  to  the  FCCR 
Condition. For purposes of this calculation, Ashford Trust’s TSR is calculated using a year-end stock price equal to the closing 
price of its common stock on the last trading day of the year as compared to the closing stock price of its common stock on the 
last trading day of the prior year, in each case assuming all dividends on the common stock during such period are reinvested 
into additional shares of common stock of Ashford Trust on the day such dividends are paid. Braemar’s TSR is calculated as the 
sum,  expressed  as  a  percentage,  of:  (A)  the  change  in  the  Braemar  common  stock  price  during  the  applicable  period;  plus 
(B) the dividend yield paid during the applicable period (determined by dividing dividends paid during the applicable period by 

14

Braemar’s  common  stock  price  at  the  beginning  of  the  applicable  period  and  including  the  value  of  any  dividends  or 
distributions with respect to Braemar common stock not paid in cash valued in the reasonable discretion of Ashford LLC). The 
average TSR for each member of such company’s peer group is calculated in the same manner and for the same time period, 
and the simple average for the entire peer group is used.

The annual incentive fee is calculated as (i) 5% of the amount (expressed as a percentage but in no event greater than 25%) 
by which the annual TSR of Ashford Trust or Braemar, as applicable, exceeds the average TSR for its respective peer group, 
multiplied by (ii) the fully diluted equity value of such company at December 31 of the applicable year. To determine the fully 
diluted equity value, we assume that all units in the operating partnership of Ashford Trust or Braemar, as applicable, including 
Long-Term  Incentive  Plan  (“LTIP”)  units  that  have  achieved  economic  parity  with  the  common  units,  if  any,  converted  into 
common stock and that the per share value of each share of common stock of such company is equal to the closing price of its 
stock on the last trading day of the year. The incentive fee, if any, that is subject to the FCCR Condition, is payable in arrears in 
three  equal  annual  installments  with  the  first  installment  payable  on  January  15  following  the  applicable  year  for  which  the 
incentive fee relates and on January 15 of the next two successive years. Notwithstanding the foregoing, upon any termination 
of the advisory agreement for any reason, any unpaid incentive fee (including any incentive fee as measured for the stub period 
ending  on  the  termination  date)  will  become  fully  earned  and  immediately  due  and  payable  without  regard  to  the  FCCR 
Condition. Except in the case when the incentive fee is payable on the date of termination of this Agreement, up to 50% of the 
incentive  fee  may  be  paid  by  each  Ashford  Trust  or  Braemar,  at  the  option  of  such  entity,  in  shares  of  its  common  stock  or 
common units of the applicable operating partnership of such entity, with the balance payable in cash, unless at the time for 
payment of the incentive fee:

(i) 

we or our affiliates own common stock or common units in an amount (determined with reference to the closing price 
of the common stock of each Ashford Trust or Braemar, as applicable, on the last trading day of the year) greater than 
or equal to three times the base fee for the preceding four quarters,

(ii) 

payment in such securities would cause us to be subject to the provisions of the Investment Company Act, or

(iii) 

payment in such securities would not be legally permissible for any reason; in which case, the entire Incentive Fee will 
be paid by Ashford Trust or Braemar in cash.

Upon the determination of the incentive fee, except in the case of any termination of the advisory agreement in which case 
the incentive fee for the stub period and all unpaid installments of an incentive fee shall be deemed earned by us and fully due 
and payable by Ashford Trust and Braemar, as applicable, each one-third installment of the incentive fee shall not be deemed 
earned  by  us  or  otherwise  payable  by  Ashford  Trust  or  Braemar,  as  applicable,  unless  such  entity,  as  of  the  December  31 
immediately preceding the due date for the payment of the incentive fee installment, has met the FCCR Condition requiring an 
FCCR  of  0.20x  or  greater.  For  purposes  of  this  calculation,  FCCR  is  the  ratio  of  adjusted  EBITDA  for  the  previous  four 
consecutive  fiscal  quarters  to  fixed  charges,  which  includes  all  (i)  such  entity  and  its  subsidiaries’  interest  expense,  (ii)  such 
entity  and  its  subsidiaries’  regularly  scheduled  principal  payments,  other  than  balloon  or  similar  principal  payments  which 
repay indebtedness in full and payments under cash flow mortgages applied to principal and (iii) preferred dividends paid by 
such entity.

Performance Participation under the Advisory Agreement with Stirling. So long as the advisory agreement with Stirling 
has  not  been  terminated,  Stirling  REIT  Special  Limited  Partner  LLC,  a  Delaware  limited  partnership  and  affiliate  of  the 
Company, will hold a performance participation interest in Stirling OP that entitles it to receive an allocation from Stirling OP 
equal to 12.5% of the total return on certain classes of Stirling OP units, subject to certain terms described in Stirling’s Private 
Placement Memorandum. Such allocation will be measured on a calendar year basis, made quarterly and accrued monthly. The 
Company may allocate up to 50% of the performance participation interest to its employees.

Equity  Compensation.  To  incentivize  our  employees,  officers,  consultants,  non-employee  directors,  affiliates  and 
representatives to achieve the goals and business objectives of each of Ashford Trust and Braemar, as established by the boards 
of directors of such entities, in addition to the base fee and the incentive fee described above, the boards of directors of each of 
Ashford Trust and Braemar have the authority to make annual equity awards and, during the first and second fiscal quarters of 
calendar  years  2022,  2023  and  2024,  cash  incentive  compensation  directly  to  our  employees,  officers,  consultants  and  non-
employee directors, based on achievement of certain financial and other objectives established by such board of directors.

15

Expense  Reimbursement.  We  are  responsible  for  all  wages,  salaries,  cash  bonus  payments  and  benefits  related  to  our 
employees providing services to Ashford Trust or Braemar (including any of the officers of Ashford Trust or Braemar who are 
also officers or employees of our company), with the exception of any equity compensation and, during the first and second 
fiscal quarters of calendar years 2022, 2023 and 2024, cash incentive compensation that may be awarded by Ashford Trust or 
Braemar  to  our  employees.  We  are  also  responsible  for  the  provision  of  certain  internal  audit,  asset  management  and  risk 
management services and the international office expenses described below. Ashford Trust and Braemar are each responsible to 
pay or reimburse us monthly for all other costs we incur on behalf of such entities or in connection with the performance of our 
services and duties to such companies, including, without limitation, tax, legal, accounting, advisory, investment banking and 
other third-party professional fees, director fees, insurance (including errors and omissions insurance and any other insurance 
required pursuant to the terms of the advisory agreements), debt service, taxes, underwriting, brokerage, reporting, registration, 
listing  fees  and  charges,  travel  and  entertainment  expenses,  conference  sponsorships,  transaction  diligence  and  closing  costs, 
dead  deal costs, dividends,  office  space, the  cost  of  all equity  awards or compensation plans established by such companies, 
including the value of awards made by companies to our employees, and any other costs which are reasonably necessary for the 
performance by us of our duties and functions, including any expenses incurred by us to comply with new or revised laws or 
governmental rules or regulations that impose additional duties on Ashford Trust or Braemar or us in our capacity as advisor to 
such entities. In addition, each of Ashford Trust and Braemar pays a pro rata share of our office overhead and administrative 
expenses incurred in the performance of our duties and functions under the advisory agreements. There is no specific limitation 
on the amount of such reimbursements.

In addition to the expenses described above, each of Ashford Trust and Braemar are required to reimburse us monthly for 
its pro rata share (as reasonably agreed to between us and a majority of the independent directors of such company or its audit 
committee, chairman of its audit committee or lead director) of all reasonable international office expenses, overhead, personnel 
costs, travel and other costs directly related to our non-executive personnel who are located internationally or that oversee the 
operations of international assets or related to our personnel that source, investigate or provide diligence services in connection 
with possible acquisitions or investments internationally. Such expenses include but are not limited to, salary, wages, payroll 
taxes  and  the  cost  of  employee  benefit  plans.  We  also  pay  for  the  costs  associated  with  Ashford  Trust’s  current  chairman 
emeritus,  which  includes  a  $700,000  annual  stipend  and  the  cost  of  all  benefits  currently  available  to  him,  as  well  as 
reimbursement for reasonable expenses incurred by him in connection with his service to Ashford Trust.

With respect to Stirling, the Company will advance on Stirling’s behalf certain of its organizational and offering expenses 
and general and administrative expenses through December 31, 2024, at which point Stirling will reimburse the Company for 
all such advanced expenses ratably over the 60 months following such date. 

Additional Services. If, and to the extent that, either Ashford Trust or Braemar requests us to render services on behalf of 
such  company  other  than  those  required  to  be  rendered  by  us  under  the  advisory  agreement,  including,  but  not  limited  to, 
certain  services  provided  by  Ashford  Services,  such  additional  services  will  be  compensated  separately,  at  market  rates,  as 
defined in the advisory agreements.

The Ashford Trademark. We have a proprietary interest in the “Ashford” trademark, and we agreed to license its use to 
each of Ashford Trust and Braemar. If at any time Ashford Trust or Braemar ceases to retain us to perform advisory services for 
them, within 60 days following receipt of written request from us, such entity must cease to conduct business under or use the 
“Ashford” name or logo, as well as change its name and the names of any of its subsidiaries to a name that does not contain the 
name “Ashford.”

Our Hotel Management Agreements, Project Management Agreements and Mutual Exclusivity Agreements with each 
of Ashford Trust and Braemar

Ashford Trust Hotel Management Agreement 

General.  Remington  has  a  master  hotel  management  agreement  with  Ashford  Trust  (the  “Ashford  Trust  Master  Hotel 
Management  Agreement.”)  Pursuant  to  the  Ashford  Trust  Master  Hotel  Management  Agreement,  Remington  manages  61  of 
Ashford Trust’s 90 hotel properties as of December 31, 2023. The Ashford Trust Master Hotel Management Agreement will 
also govern the management of hotels Ashford Trust acquires in the future that are managed by Remington, which has the right 
to manage and operate hotel properties Ashford Trust acquires in the future unless Ashford Trust’s independent directors either 
(i) unanimously elect not to engage Remington, or (ii) by a majority vote, elect not to engage Remington because they have 
determined, in their reasonable business judgment, (A) special circumstances exist such that it would be in Ashford Trust’s best 
interest not to engage Remington for the particular hotel, or (B) based on the prior performance of Remington, another manager 
could perform the management duties materially better than Remington for the particular hotel. See “Our Hotel Management 
Agreements, Project Management Agreements and Mutual Exclusivity Agreements with each of Ashford Trust and Braemar—
Ashford Trust Hotel Management Mutual Exclusivity Agreement-—Exclusivity Rights of Remington.” 

16

Term. The Ashford Trust Master Hotel Management Agreement provides for an initial term of 10 years as to each hotel 
governed  by  the  agreement.  The  term  may  be  renewed  by  Remington,  at  its  option,  subject  to  certain  performance  tests,  for 
three successive periods of seven years each and, thereafter, a final term of four years, provided that at the time the option to 
renew is exercised, Remington is not then in default under the Ashford Trust Master Hotel Management Agreement. If at the 
time of the exercise of any renewal period, Remington is in default, then the exercise of the renewal option will be conditional 
on  timely  cure  of  such  default,  and  if  such  default  is  not  timely  cured,  then  Ashford  Trust’s  TRS  lessee  may  terminate  the 
Ashford Trust Master Hotel Management Agreement regardless of the exercise of such option and without the payment of any 
fee  or  liquidated  damages.  If  Remington  desires  to  exercise  any  option  to  renew,  it  must  give  Ashford  Trust’s  taxable  REIT 
subsidiary (“TRS”) lessee written notice of its election to renew the Ashford Trust Master Hotel Management Agreement no 
less than 90 days before the expiration of the then-current term of the Ashford Trust Master Hotel Management Agreement.

Amounts  Payable  under  the  Ashford  Trust  Master  Hotel  Management  Agreement.  Remington  receives  a  base 
management fee, and if the hotels meet and exceed certain thresholds, an additional incentive fee. The base management fee for 
each hotel will be due monthly and will be equal to the greater of:

•

•

$17,000 (increased annually based on consumer price index adjustments); or

3% of the gross revenues associated with that hotel for the related month.

The incentive management fee, if any, for each hotel will be due annually in arrears within 90 days of the end of the fiscal 
year  and  will  be  equal  to  the  lesser  of  (i)  1%  of  gross  revenues  and  (ii)  the  amount  by  which  the  actual  house  profit  (gross 
operating profit of the applicable hotel before deducting management fees or franchise fees) exceeds the target house profit as 
set  forth  in  the  annual  operating  budget  approved  for  the  applicable  fiscal  year.  If,  however,  based  on  actual  operations  and 
revised forecasts from time to time, it is reasonably anticipated that the incentive fee is reasonably expected to be earned, the 
TRS lessee shall pay the incentive fee pro rata on a monthly basis.

Termination. The Ashford Trust Master Hotel Management Agreement may be terminated as to one or more of the hotels 

earlier than the stated term if certain events occur, including:

•

•

•

•

•

a sale of a hotel;

the failure of Remington to satisfy certain performance standards;

for the convenience of Ashford Trust’s TRS lessee;

in the event of a casualty to, condemnation of, or force majeure involving a hotel; or

upon a default by Remington or Ashford Trust that is not cured prior to the expiration of any applicable cure periods.

In  certain  cases  of  early  termination  of  the  Ashford  Trust  Master  Hotel  Management  Agreement  with  respect  to  one  or 
more  of  the  hotels,  Ashford  Trust  must  pay  Remington  termination  fees,  plus  any  amounts  otherwise  due  to  Remington 
pursuant  to  the  terms  of  the  Ashford  Trust  Master  Hotel  Management  Agreement.  Ashford  Trust  will  be  obligated  to  pay 
termination fees in the circumstances described below, provided that Remington is not then in default, subject to certain cure 
and grace periods:

Sale. If any hotel subject to the Ashford Trust Master Hotel Management Agreement is sold during the first 12 months of 
the date such hotel becomes subject to the Ashford Trust Master Hotel Management Agreement, Ashford Trust’s TRS lessee 
may terminate the Ashford Trust Master Hotel Management Agreement with respect to such sold hotel, provided that it pays to 
Remington an amount equal to the management fee (both base fees and incentive fees) estimated to be payable to Remington 
with respect to the applicable hotel pursuant to the then-current annual operating budget for the balance of the first year of the 
term. If any hotel subject to the Ashford Trust Master Hotel Management Agreement is sold at any time after the first year of 
the  term  and  the  TRS  lessee  terminates  the  master  management  agreement  with  respect  to  such  hotel,  Ashford  Trust’s  TRS 
lessee will have no obligation to pay any termination fees.

Casualty. If any hotel subject to the Ashford Trust Master Hotel Management Agreement is the subject of a casualty during 
the first year of the initial 10-year term and the TRS lessee elects not to rebuild, then Ashford Trust must pay to Remington the 
termination fee, if any, that would be owed if the hotel had been sold. However, after the first year of the initial 10-year term, if 
a hotel is the subject of a casualty and the TRS lessee elects not to rebuild the hotel even though sufficient casualty insurance 
proceeds are available to do so, then the TRS lessee must pay to Remington a termination fee equal to the product obtained by 
multiplying (i) 65% of the aggregate management fees (both base fees and incentive fees) estimated to be paid to Remington 
with  respect  to  the  applicable  hotel  pursuant  to  the  then-current  annual  operating  budget  (but  in  no  event  less  than  the 
management fees for the preceding full fiscal year) by (ii) nine.

17

Condemnation or Force Majeure. In the event of a condemnation of, or the occurrence of any force majeure event with 
respect to, any of the hotels, the TRS lessee has no obligation to pay any termination fees if the Ashford Trust Master Hotel 
Management Agreement terminates as to those hotels.

Failure to Satisfy Performance Test. If any hotel subject to the Ashford Trust Master Hotel Management Agreement fails 
to satisfy a certain performance test, the TRS lessee may terminate the Ashford Trust Master Hotel Management Agreement 
after the base 10 year term of the Ashford Trust hotel management agreement applicable to and with respect to such hotel, and 
in such case, the TRS lessee must pay to Remington an amount equal to 60% of the product obtained by multiplying (i) 65% of 
the  aggregate  management  fees  (both  base  fees  and  incentive  fees)  estimated  to  be  paid  to  Remington  with  respect  to  the 
applicable hotel pursuant to the then-current annual operating budget (but in no event less than the management fees for the 
preceding  full  fiscal  year)  by  (ii)  nine.  Remington  will  have  failed  the  performance  test  with  respect  to  a  particular  hotel  if 
during any fiscal year during the term (i) such hotel’s gross operating profit margin for such fiscal year is less than 75% of the 
average  gross  operating  profit  margins  of  comparable  hotels  in  similar  markets  and  geographical  locations,  as  reasonably 
determined  by  Remington  and  the  TRS  lessee,  and  (ii)  such  hotel’s  RevPAR  yield  penetration  is  less  than  80%.  Upon  a 
performance test failure, the TRS lessee must give Remington two years to cure. If, after the first year, the performance test 
failure  has  not  been  cured,  then  the  TRS  lessee  may,  in  order  not  to  waive  any  such  failure,  require  Remington  to  engage  a 
consultant with significant hotel lodging experience reasonably acceptable to both Remington and the TRS lessee, to make a 
determination as to whether or not another management company could manage the hotel in a materially more efficient manner. 
If the consultant’s determination is in the affirmative, then Remington must engage such consultant to assist with the cure of 
such  performance  failure  for  the  second  year  of  the  cure  period  after  that  failure.  If  the  consultant’s  determination  is  in  the 
negative, then Remington will be deemed not to be in default under the performance test. The cost of such consultant will be 
shared by the TRS lessee and Remington equally. If Remington fails the performance test for the second year of the cure period 
and,  after  that  failure,  the  consultant  again  makes  a  finding  that  another  management  company  could  manage  the  hotel  in  a 
materially  more  efficient  manner  than  Remington,  then  the  TRS  lessee  has  the  right  to  terminate  the  Ashford  Trust  hotel 
management agreement after the base 10 year term of the Ashford Trust hotel management agreement applicable to and with 
respect to such hotel upon 45 days’ written notice to Remington and to pay to Remington the termination fee described above. 
Further, if any hotel subject to the Ashford Trust hotel management agreement is within a cure period due to a failure of the 
performance test, an exercise of a renewal option shall be conditioned upon timely cure of the performance test failure, and if 
the  performance  failure  is  not  timely  cured,  the  TRS  lessee  may  elect  to  terminate  the  Ashford  Trust  Hotel  Management 
Agreement after the base 10 year term of the Ashford Trust Hotel Management Agreement applicable to and with respect to 
such hotel without paying any termination fee.

For  Convenience.  With  respect  to  any  hotel  managed  by  Remington  pursuant  to  the  Ashford  Trust  Master  Hotel 
Management  Agreement,  if  the  TRS  lessee  elects  for  convenience  to  terminate  the  management  of  such  hotel,  at  any  time, 
including during any renewal term, the TRS lessee must pay a termination fee to Remington, equal to the product of (i) 65% of 
the aggregate management fees for such hotel (both base fees and incentive fees) estimated to be payable to Remington with 
respect to the applicable hotel pursuant to the then-current annual operating budget (but in no event less than the management 
fees for the preceding full fiscal year) and (ii) nine.

If the Ashford Trust Master Hotel Management Agreement terminates as to all of the hotels covered in connection with a 
default under the Ashford Trust Master Hotel Management Agreement, the Ashford Trust hotel management MEA (as defined 
below)  can  also  be  terminated  at  the  non-defaulting  party’s  election.  See  “Our  Hotel  Management  Agreements,  Project 
Management Agreements and Mutual Exclusivity Agreements with each of Ashford Trust and Braemar—Ashford Trust Hotel 
Management Mutual Exclusivity Agreement with Remington.”

Maintenance and Modifications. Remington must maintain each hotel in good repair and condition and make such routine 
maintenance, repairs and minor alterations as it deems reasonably necessary. The cost of all such routine maintenance, repairs 
and alterations will be paid by the TRS lessee. All non-routine repairs and maintenance, either to a hotel or its property and 
equipment pursuant to the capital improvement budget described below, will be managed by Premier pursuant to the Ashford 
Trust Project Management Agreement.

Insurance.  Remington  must  coordinate  with  the  TRS  lessee  the  procurement  and  maintenance  of  all  workers’ 
compensation, employer’s liability and other appropriate and customary insurance related to its operations as a hotel manager, 
the cost of which is the responsibility of the TRS lessee.

18

Assignment and Subleasing. Neither Remington nor the TRS lessee may assign or transfer the Ashford Trust Master Hotel 
Management  Agreement  without  the  other  party’s  prior  written  consent.  However,  Remington  may  assign  its  rights  and 
obligations  to  an  affiliate  that  satisfies  the  eligible  independent  contractor  requirements  and  is  “controlled”  by  Mr.  Monty  J. 
Bennett, his father Mr. Archie Bennett, Jr., or their respective family partnerships or trusts, the sole members or beneficiaries of 
which  are  at  all  times  lineal  descendants  of  Messrs.  Monty  J.  Bennett  or  Archie  Bennett,  Jr.  (including  step  children)  and 
spouses. “Controlled” means (i) the possession of a majority of the capital stock (or ownership interest) and voting power of 
such affiliate, directly or indirectly, or (ii) the power to direct or cause the direction of the management and policies of such 
affiliate in the capacity of chief executive officer, president, chairman, or other similar capacity where they are actively engaged 
or  involved  in  providing  such  direction  or  control  and  spend  a  substantial  amount  of  time  managing  such  affiliate.  No 
assignment will release Remington from any of its obligations under the Ashford Trust Master Hotel Management Agreement.

Damage  to  Hotels.  If  any  of  our  insured  properties  is  destroyed  or  damaged,  the  TRS  lessee  is  obligated,  subject  to  the 
requirements of the underlying lease, to repair or replace the damaged or destroyed portion of the hotel to the same condition as 
existed prior to such damage or destruction. If the lease relating to such damaged hotel is terminated pursuant to the terms of the 
lease, the TRS lessee has the right to terminate the Ashford Trust Master Hotel Management Agreement with respect to such 
damaged hotel upon 60 days’ written notice. In the event of a termination, neither the TRS lessee nor Remington will have any 
further liabilities or obligations under the Ashford Trust Master Hotel Management Agreement with respect to such damaged 
hotel, except that Ashford Trust may be obligated to pay to Remington a termination fee, as described above. If the Ashford 
Trust  Master  Hotel  Management  Agreement  remains  in  effect  with  respect  to  such  damaged  hotel,  and  the  damage  does  not 
result in a reduction of gross revenues at the hotel, the TRS lessee’s obligation to pay management fees will be unabated. If, 
however, the Ashford Trust Master Hotel Management Agreement remains in effect with respect to such damaged hotel, but the 
damage does result in a reduction of gross revenues at the hotel, the TRS lessee will be entitled to partial, pro rata abatement of 
the management fees while the hotel is being repaired.

Condemnation of a Property or Force Majeure. If all or substantially all of a hotel is subject to a total condemnation or a 
partial taking that prevents use of the property as a hotel, the Ashford Trust Master Hotel Management Agreement, with respect 
to such hotel, will terminate, subject to the requirements of the applicable lease. In the event of termination, neither the TRS 
lessee  nor  Remington  will  have  any  further  rights,  remedies,  liabilities  or  obligations  under  the  Ashford  Trust  Master  Hotel 
Management Agreement with respect to such hotel. If any partial taking of a property does not make it unreasonable to continue 
to operate the hotel, there is no right to terminate the Ashford Trust Master Hotel Management Agreement. If there is an event 
of force majeure or any other cause beyond the control of Remington that directly involves a hotel and has a significant adverse 
effect  upon  the  continued  operations  of  that  hotel,  then  the  Ashford  Trust  Master  Hotel  Management  Agreement  may  be 
terminated by the TRS lessee. In the event of such a termination, neither the TRS lessee nor Remington will have any further 
rights, remedies, liabilities or obligations under the Ashford Trust Master Hotel Management Agreement with respect to such 
hotel.

Annual Operating Budget. The Ashford Trust Master Hotel Management Agreement provides that not less than 45 days 
prior  to  the  beginning  of  each  fiscal  year  during  the  term  of  the  Ashford  Trust  Master  Hotel  Management  Agreement, 
Remington will submit to the TRS lessee for each of the hotels, an annual operating budget setting forth in detail an estimated 
profit and loss statement for each of the next 12 months (or for the balance of the fiscal year in the event of a partial first fiscal 
year), including a schedule of hotel room rentals and other rentals and a marketing and business plan for each of the hotels. The 
budget is subject to the TRS lessee approval, which may not be unreasonably withheld. The budget may be revised from time to 
time, taking into account such circumstances as the TRS lessee deems appropriate or as business and operating conditions shall 
demand, subject to the reasonable approval of Remington.

Capital  Improvement  Budget.  Remington  must  prepare  a  capital  improvement  budget  of  the  expenditures  necessary  for 
replacement  of  property  and  equipment  and  building  repairs  for  the  hotels  during  the  following  fiscal  year  and  provide  such 
budget to the relevant TRS lessee and landlord for approval at the same time Remington submits the proposed annual operating 
budget for approval by TRS lessee. Remington may not make any other expenditures for these items without the relevant TRS 
lessee  and  landlord  approval,  except  expenditures  which  are  provided  in  the  capital  improvements  budget  or  are  required  by 
reason of any (i) emergency, (ii) applicable legal requirements, (iii) the terms of any franchise agreement or (iv) are otherwise 
required for the continued safe and orderly operation of Ashford Trust’s hotels.

Indemnity Provisions. Remington has agreed to indemnify the TRS lessee against all damages not covered by insurance 
that  arise  from:  (i)  the  fraud,  willful  misconduct  or  gross  negligence  of  Remington  subject  to  certain  limitations; 
(ii)  infringement  by  Remington  of  any  third-party’s  intellectual  property  rights;  (iii)  employee  claims  based  on  a  substantial 
violation by Remington of employment laws or that are a direct result of the corporate policies of Remington; (iv) the knowing 
or reckless placing, discharge, leakage, use or storage of hazardous materials in violation of applicable environmental laws on 
or  in  any  of  our  hotels  by  Remington;  or  (v)  the  breach  by  Remington  of  the  Ashford  Trust  Master  Hotel  Management 

19

Agreement,  including  action  taken  by  Remington  beyond  the  scope  of  its  authority  under  the  Ashford  Trust  Master  Hotel 
Management Agreement, which is not cured.

Except  to  the  extent  indemnified  by  Remington  as  described  in  the  preceding  paragraph,  the  TRS  lessee  will  indemnify 
Remington against all damages not covered by insurance and that arise from: (i) the performance of Remington’s services under 
the  Ashford  Trust  Master  Hotel  Management  Agreement;  (ii)  the  condition  or  use  of  Ashford  Trust’s  hotels;  (iii)  certain 
liabilities  to  which  Remington  is  subjected,  including  pursuant  to  the  WARN  Act,  in  connection  with  the  termination  of  the 
Ashford  Trust  Master  Hotel  Management  Agreement;  (iv)  all  employee  cost  and  expenses;  or  (v)  any  claims  made  by  an 
employee of Remington against Remington that are based on a violation or alleged violation of the employment laws.

Events of Default. Events of default under the Ashford Trust Master Hotel Management Agreement include:

•

•

•

•

The  TRS  lessee  or  Remington  files  a  voluntary  bankruptcy  petition,  or  experiences  a  bankruptcy-related  event  not 
discharged within 90 days.

The  TRS  lessee  or  Remington  fails  to  make  any  payment  due  under  the  Ashford  Trust  Master  Hotel  Management 
Agreement, subject to a 10-day notice and cure period.

The TRS lessee or Remington fails to observe or perform any other term of the Ashford Trust Master Hotel Management 
Agreement, subject to a 30-day notice and cure period. There are certain instances in which the 30-day notice and cure 
period can be extended to up to 120 days.

Remington does not qualify as an “eligible independent contractor” as such term is defined in Section 856(d)(9) of the 
Internal Revenue Code.

If  an  event  of  default  occurs  and  continues  beyond  any  grace  period,  the  non-defaulting  party  will  have  the  option  of 

terminating the Ashford Trust Master Hotel Management Agreement, on 30 days’ notice to the other party.

To  minimize  conflicts  between  Ashford  Trust  and  Remington  on  matters  arising  under  the  Ashford  Trust  Master  Hotel 
Management  Agreement,  Ashford  Trust’s  Corporate  Governance  Guidelines  provide  that  any  waiver,  consent,  approval, 
modification,  enforcement  matters  or  elections  which  Ashford  Trust  may  make  pursuant  to  the  terms  of  the  Ashford  Trust 
Master  Hotel  Management  Agreement  shall  be  within  the  exclusive  discretion  and  control  of  a  majority  of  the  independent 
members  of  the  board  of  directors  (or  higher  vote  thresholds  specifically  set  forth  in  such  agreements).  In  addition,  Ashford 
Trust’s board of directors has established a Related Party Transaction Committee comprised solely of independent members of 
Ashford Trust’s board of directors to review all related party transactions that involve conflicts. The Related Party Transaction 
Committee  can  deny  a  new  proposed  related  party  transaction  or  recommend  for  approval  by  the  independent  members  of 
Ashford  Trust’s  board  of  directors.  All  related  party  transactions  must  be  approved  by  the  independent  members  of  Ashford 
Trust’s board of directors.

Ashford Trust Hotel Management Mutual Exclusivity Agreement

General.  Remington  has  a  mutual  exclusivity  agreement  with  Ashford  Trust  (the  “Ashford  Trust  hotel  management 
MEA”) which gives Ashford Trust a first right of refusal to purchase any lodging-related investments identified by Remington 
and any of its affiliates that meet Ashford Trust’s initial investment criteria, and Ashford Trust agrees to engage Remington to 
provide hotel management for hotels Ashford Trust acquired or invested in, to the extent that Ashford Trust has the right or 
control the right to direct such matters.

Term.  The  initial  term  of  the  Ashford  Trust  hotel  management  MEA  is  10  years  from  November  19,  2013.  This  term 
automatically extends for three additional renewal periods of seven years each and a final renewal period of four years, for a 
total of up to 35 years. The agreement may be sooner terminated because of:

•

•

•

an event of default (see “Events of Default”);

a party’s early termination rights (see “Early Termination”); or

a termination of all the Ashford Trust master hotel management agreements between TRS lessee and Remington because 
of  an  event  of  default  under  the  Ashford  Trust  Master  Hotel  Management  Agreement  that  affects  all  properties  (see 
“Relationship with Ashford Trust Master Hotel Management Agreement”).

20

Modification  of  Investment  Guidelines.  In  the  event  that  Ashford  Trust  materially  modifies  its  initial  investment 
guidelines without the written consent of Remington, which consent may be withheld at its sole and absolute discretion, and 
may  further  be  subject  to  the  consent  of  Braemar,  Remington  will  have  no  obligation  to  present  or  offer  Ashford  Trust 
investment opportunities at any time thereafter. Instead, Remington, subject to the superior rights of Braemar or any other party 
with  which  Remington  may  have  an  existing  agreement,  shall  use  their  reasonable  discretion  to  determine  how  to  allocate 
investment  opportunities  it  identifies.  In  the  event  Ashford  Trust  materially  modifies  its  investment  guidelines  without  the 
written  consent  of  Remington,  Braemar  will  have  superior  rights  to  investment  opportunities  identified  by  Remington,  and 
Ashford  Trust  will  no  longer  retain  preferential  treatment  to  investment  opportunities  identified  by  Remington.  A  material 
modification for this purpose means any modification of Ashford Trust’s initial investment guidelines to be competitive with 
Braemar’s investment guidelines.

Our Exclusivity Rights. Remington and Mr. Monty J. Bennett have granted Ashford Trust a first right of refusal to pursue 
certain  lodging  investment  opportunities  identified  by  Remington  or  its  affiliates  (including  Mr.  Bennett),  including 
opportunities to buy hotel properties, to buy land and build hotels, or to otherwise invest in hotel properties that satisfy Ashford 
Trust’s  initial  investment  guidelines  and  are  not  considered  excluded  transactions  pursuant  to  the  Ashford  Trust  hotel 
management MEA. If investment opportunities are identified and are subject to the Ashford Trust hotel management MEA, and 
Ashford  Trust  has  not  materially  modified  its  initial  investment  guidelines  without  the  written  consent  of  Remington,  then 
Remington  Lodging,  Mr.  Bennett  and  their  affiliates,  as  the  case  may  be,  will  not  pursue  those  opportunities  (except  as 
described below) and will give Ashford Trust a written notice and description of the investment opportunity, and Ashford Trust 
will  have  10  business  days  to  either  accept  or  reject  the  investment  opportunity.  If  Ashford  Trust  rejects  the  opportunity, 
Remington may then pursue such investment opportunity, subject to a right of first refusal in favor of Braemar pursuant to an 
existing agreement between Braemar and Remington, on materially the same terms and conditions as offered to Ashford Trust. 
If the terms of such investment opportunity materially change, then Remington must offer the revised investment opportunity to 
Ashford Trust, whereupon Ashford Trust will have 10 business days to either accept or reject the opportunity on the revised 
terms.

Reimbursement  of  Costs.  If  Ashford  Trust  accepts  an  investment  opportunity  from  Remington,  Ashford  Trust  will  be 
obligated  to  reimburse  Remington  or  its  affiliates  for  the  actual  out-of-pocket  and  third-party  costs  and  expenses  paid  by 
Remington or its affiliates in connection with such investment opportunity, including any earnest money deposits, but excluding 
any finder’s fee, brokerage fee, development fee or other compensation paid by Remington or its affiliates. Remington must 
submit to Ashford Trust an accounting of the costs in reasonable detail.

Exclusivity  Rights  of  Remington.  If  Ashford  Trust  elects  to  pursue  an  investment  opportunity  that  consists  of  the 
management and operation of a hotel property or acquisition of debt, or making of a loan, with respect to such hotel property, 
Ashford Trust will hire Remington to provide such services unless Ashford Trust’s independent directors either (i) unanimously 
elect not to engage Remington, or (ii) by a majority vote, elect not to engage Remington because they have determined, in their 
reasonable  business  judgment,  (A)  special  circumstances  exist  such  that  it  would  be  in  Ashford  Trust’s  best  interest  not  to 
engage Remington for the particular hotel, or (B) based on the prior performance of Remington, another manager or developer 
could perform the management duties materially better than Remington for the particular hotel. In return, Remington has agreed 
that it will provide those services.

Excluded Investment Opportunities. The following are excluded from the Ashford Trust hotel management MEA and are 

not subject to any exclusivity rights or right of first refusal:

• With  respect  to  Remington,  an  investment  opportunity  where  Ashford  Trust’s  independent  directors  have  unanimously 

voted not to engage Remington as the manager or developer.

• With respect to Remington, an investment opportunity where Ashford Trust’s independent directors, by a majority vote, 
have  elected  not  to  engage  Remington  as  the  manager  or  developer  based  on  their  determination,  in  their  reasonable 
business judgment, that special circumstances exist such that it would be in Ashford Trust’s best interest not to engage 
Remington with respect to the particular hotel.

• With respect to Remington, an investment opportunity where Ashford Trust’s independent directors, by a majority vote, 
have  elected  not  to  engage  Remington  as  the  manager  or  developer  because  they  have  determined,  in  their  reasonable 
business  judgment,  that  another  manager  or  developer  could  perform  the  management,  development  or  other  duties 
materially better than Remington for the particular hotel, based on Remington’s prior performance.

•

•

Existing  hotel  investments  of  Remington  or  its  affiliates  with  any  of  their  existing  joint  venture  partners,  investors  or 
property owners.

Existing bona fide arm’s length third-party management arrangements (or arrangements for other services) of Remington 
or any of its affiliates with third parties other than Ashford Trust and its affiliates.

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•

Like-kind  exchanges  made  pursuant  to  existing  contractual  obligations  by  any  of  the  existing  joint  venture  partners, 
investors  or  property  owners  in  which  Remington  or  its  affiliates  have  an  ownership  interest,  provided  that  Remington 
provides Ashford Trust with notice 10 days prior to such transaction.

Management or Development. If Ashford Trust hires Remington to manage or operate a hotel, it will be pursuant to the 

terms of the Ashford Trust Master Hotel Management Agreement agreed to between Ashford Trust and Remington.

Events of Default. Each of the following is a default under the Ashford Trust hotel management MEA:

•

•

•

Ashford Trust or Remington experience a bankruptcy-related event;

Ashford  Trust  fails  to  reimburse  Remington  as  described  under  “Reimbursement  of  Costs,”  subject  to  a  30-day  cure 
period; and

Ashford Trust or Remington does not observe or perform any other term of the agreement, subject to a 30-day cure period 
(which may be increased to a maximum of 120 days in certain instances).

If a default occurs, the non-defaulting party will have the option of terminating the Ashford Trust hotel management MEA 

subject to 30 days’ written notice and pursuing its rights and remedies under applicable law.

Early Termination. Remington has the right to terminate the exclusivity rights granted to Ashford Trust if:

• Mr. Monty J. Bennett is removed without cause as chairman of Ashford Trust’s board of directors or is not re-appointed to 
such position, or he resigns as chairman of its board of directors for good reason or as a result of a change of control, or 
the employment agreement of Mr. Monty J. Bennett with the Company is not renewed;

• Mr. Archie Bennett Jr. is removed as Chairman Emeritus or Ashford Trust breaches the Chairman Emeritus Agreement 

dated January 7, 2013;

•

upon expiration of the non-compete restrictions contained in the employment agreement of Mr. Monty J. Bennett;

• Mr. Monty J. Bennett is no longer chairman of the board of Ashford Trust and subject to the non-compete restrictions in 
his  employment  agreement,  and  three  times  in  any  fiscal  year  during  the  term  of  the  Ashford  Trust  hotel  management 
MEA,  in  any  combination  of  the  following:  (i)  Ashford  Trust’s  independent  directors  elect  not  to  pursue  a  Remington 
transaction (as specified in the Ashford Trust hotel management MEA) or elect not to engage Remington with respect to 
the management opportunities part of a Remington transaction which Ashford Trust has elected to pursue pursuant to the 
Ashford  Trust  hotel  management  MEA,  or  (ii)  Ashford  Trust  fails  to  close  on  a  Remington  transaction  presented  to 
Ashford Trust, and the failure to close is caused by an Ashford Trust affiliate; or

•

•

•

•

•

Ashford Trust terminates the Remington exclusivity rights pursuant to the terms of the Ashford Trust hotel management 
MEA.

Ashford Trust may terminate the exclusivity rights granted to Remington if:

Remington fails to qualify as an “eligible independent contractor” as defined in Section 856(d)(9) of the Internal Revenue 
Code  and  for  that  reason,  Ashford  Trust  terminates  the  Ashford  Trust  Master  Hotel  Management  Agreement  with 
Remington;

If Mr. Monty J. Bennett resigns as chief executive officer and chairman of the board of directors of Ashford Trust without 
good reason or if Mr. Monty J. Bennett’s employment agreement with the Company is terminated for cause;

Ashford Trust experiences a change in control provided that Ashford Trust first pays to Remington the termination fees 
payable in connection with a termination for convenience pursuant to the Ashford Trust hotel management MEA; and

Remington  terminates  Ashford  Trust’s  exclusivity  rights  pursuant  to  the  terms  of  the  Ashford  Trust  hotel  management 
MEA or the Ashford Trust Master Hotel Management Agreement for all of the properties then covered.

Assignment.  The  Ashford  Trust  hotel  management  MEA  may  not  be  assigned  by  any  of  the  parties  without  the  prior 
written  consent  of  the  other  parties,  provided  that  Remington  can  assign  its  interest  in  the  Ashford  Trust  hotel  management 
MEA, without the written consent of the other parties, to a “manager affiliate entity” as that term is defined in the agreement, so 
long as such affiliate qualifies as an “eligible independent contractor” at the time of such transfer.

Relationship  with  Ashford  Trust  Master  Hotel  Management  Agreement.  The  rights  provided  to  Ashford  Trust  and  to 
Remington in the Ashford Trust hotel management MEA may be terminated if the Ashford Trust Master Hotel Management 
Agreement between Ashford Trust and Remington terminates in its entirety because of an event of default as to all of the then-
managed properties. A termination of Remington’s management rights with respect to one or more hotels (but not all hotels) 

22

does  not  terminate  the  Ashford  Trust  hotel  management  MEA.  A  termination  of  the  Ashford  Trust  hotel  management  MEA 
does not terminate the Ashford Trust Master Hotel Management Agreement either in part or in whole, and the Ashford Trust 
Master  Hotel  Management  Agreement  would  continue  in  accordance  with  its  terms  as  to  the  hotels  covered,  despite  a 
termination of the Ashford Trust hotel management MEA.

Ashford Trust Project Management Agreement 

Pursuant to our Ashford Trust Project Management Agreement, Ashford TRS Corporation, a subsidiary of Ashford Trust 
OP, and certain of its affiliates (collectively, “Ashford Trust TRS”) has appointed Premier as its sole, exclusive and continuing 
manager to manage, coordinate, plan and execute the capital improvement budget and all major repositionings of hotels owned 
or  leased  by  Ashford  Trust  TRS  (collectively,  “Ashford  Trust  Hotels”)  and  to  provide  construction  management,  interior 
design, architectural, property and equipment purchasing, property and equipment expediting/freight management, property and 
equipment warehousing, and property and equipment installation and supervision services (collectively, “Project Services”).

The Ashford Trust Project Management Agreement provides that Premier shall be paid a design and construction fee equal 
to four percent of the total project costs associated with the implementation of the capital improvement budget (both hard and 
soft) payable monthly in arrears based upon the prior calendar month’s total expenditures under the capital improvement budget 
until such time that the capital improvement budget and/or renovation project involves the expenditure of an amount in excess 
of five percent of the gross revenues of the applicable Ashford Trust Hotel, whereupon the design and construction fee shall be 
reduced  to  three  percent  of  the  total  project  costs  in  excess  of  the  five  percent  of  gross  revenue  threshold.  In  addition,  the 
Ashford Trust Project Management Agreement provides that Premier shall also provide to Ashford Trust Hotels the following 
services, and shall be paid the following fees: (i) architectural (6.5% of total construction costs); (ii) construction management 
for projects without a general contractor (10% of total construction costs); (iii) interior design (6% of the purchase price of the 
property  and  equipment  designed  or  selected  by  Premier);  and  (iv)  property  and  equipment  purchasing  (8%  of  the  purchase 
price of the property and equipment purchased by Premier; provided that if the purchase price exceeds $2.0 million for a single 
hotel in a calendar year, then the purchasing fee is reduced to 6% of the property and equipment purchase price in excess of 
$2.0 million for such hotel in such calendar year).

The Ashford Trust Project Management Agreement provides for an initial term of 10 years as to each hotel governed by the 
agreement. The term may be renewed by Premier, at its option, for three successive periods of seven years each and, thereafter, 
a final term of four years, provided that at the time the option to renew is exercised, Premier is not then in default under the 
Ashford Trust Project Management Agreement. In certain cases of early termination of the Ashford Trust Project Management 
Agreement  with  respect  to  one  or  more  of  the  hotels,  Ashford  Trust  must  pay  Premier  termination  fees  as  described  in  the 
Ashford Trust Project Management Agreement, plus any amounts otherwise due to Premier.

Ashford Trust Project Management Mutual Exclusivity Agreement 

Pursuant to our Ashford Trust Mutual Exclusivity Agreement, Premier has given Ashford Trust a first right of refusal to 
purchase  any  lodging-related  investments  identified  by  Premier  and  any  of  its  affiliates  that  meet  Ashford  Trust’s  initial 
investment  criteria,  and  Ashford  Trust  has  agreed  to  engage  Premier  to  provide  development  and  construction,  capital 
improvement, refurbishment, project management and other services, such as purchasing, interior design, freight management, 
and construction management, for hotels Ashford Trust acquires or invests in, to the extent that Ashford Trust has the right or 
controls the right to direct such matters, unless Ashford Trust’s independent directors either: (i) unanimously vote not to hire 
Premier; or (ii) based on special circumstances or past performance, by a majority vote elect not to engage Premier because they 
had determined, in their reasonable business judgment, that it would not be in Ashford Trust’s best interest to engage Premier 
or that another manager or developer could perform the project management or development duties materially better.

The  Ashford  Trust  Mutual  Exclusivity  Agreement  provides  for  a  term  ending  August  29,  2027,  including  extensions 
exercised to date. The term will be automatically extended for one seven year period and, thereafter, a final term of four years, 
provided that at the time of any such extension an event of default under the Ashford Trust Mutual Exclusivity Agreement does 
not exist.

Braemar Hotel Master Hotel Management Agreement 

General.  Remington  has  a  master  hotel  management  agreement  with  Braemar  (the  “Braemar  Master  Hotel  Management 
Agreement”).  Pursuant  to  the  Braemar  Master  Hotel  Management  Agreement,  Remington  currently  manages  the  Pier  House 
Resort  &  Spa,  the  Bardessono  Hotel  &  Spa,  Hotel  Yountville,  and  Cameo  Beverly  Hills.  The  Braemar  Master  Hotel 
Management  Agreement  will  also  govern  the  management  of  hotels  Braemar  acquires  in  the  future  that  are  managed  by 
Remington,  which  has  the  right  to  manage  and  operate  hotel  properties  Braemar  acquires  in  the  future  unless  Braemar’s 
independent  directors  either  (i)  unanimously  elect  not  to  engage  Remington,  or  (ii)  by  a  majority  vote,  elect  not  to  engage 

23

Remington because they have determined, in their reasonable business judgment, (A) special circumstances exist such that it 
would be in Braemar’s best interest not to engage Remington for the particular hotel, or (B) based on the prior performance of 
Remington,  another  manager  or  developer  could  perform  the  management  duties  materially  better  than  Remington  for  the 
particular  hotel.  See  “Our  Hotel  Management  Agreements,  Project  Management  Agreements  and  Mutual  Exclusivity 
Agreements  with  each  of  Ashford  Trust  and  Braemar—Braemar  Hotel  Management  Mutual  Exclusivity  Agreement  with 
Remington—Exclusivity Rights of Remington.”

Term.  The  Braemar  Master  Hotel  Management  Agreement  provides  for  an  initial  term  of  10  years  as  to  each  hotel 
governed  by  the  agreement.  The  term  may  be  renewed  by  Remington,  at  its  option,  subject  to  certain  performance  tests,  for 
three successive periods of seven years each and, thereafter, a final term of four years, provided that at the time the option to 
renew is exercised, Remington is not then in default under the Braemar Master Hotel Management Agreement. If at the time of 
the  exercise  of  any  renewal  period,  Remington  is  in  default,  then  the  exercise  of  the  renewal  option  will  be  conditional  on 
timely  cure  of  such  default,  and  if  such  default  is  not  timely  cured,  then  Braemar’s  TRS  lessee  may  terminate  the  Braemar 
Master  Hotel  Management  Agreement  regardless  of  the  exercise  of  such  option  and  without  the  payment  of  any  fee  or 
liquidated damages. If Remington desires to exercise any option to renew, it must give Braemar’s TRS lessee written notice of 
its election to renew the Braemar Master Hotel Management Agreement no less than 90 days before the expiration of the then-
current term of the Braemar Master Hotel Management Agreement.

Amounts  Payable  under  the  Braemar  Master  Hotel  Management  Agreement.  Remington  receives  a  base  management 
fee, and if the hotels meet and exceed certain thresholds, an additional incentive fee. The base management fee for each hotel 
will be due monthly and will be equal to the greater of:

•

•

$17,000 (increased annually based on consumer price index adjustments); or

3% of the gross revenues associated with that hotel for the related month.

The incentive management fee, if any, for each hotel will be due annually in arrears within 90 days of the end of the fiscal 
year  and  will  be  equal  to  the  lesser  of  (i)  1%  of  gross  revenues  and  (ii)  the  amount  by  which  the  actual  house  profit  (gross 
operating profit of the applicable hotel before deducting management fees or franchise fees) exceeds the target house profit as 
set forth in the annual operating budget approved for the applicable fiscal year, except with respect to hotels where Remington 
takes over management upon acquisition by Braemar, in which case, for the first five years, the incentive management fee to be 
paid to Remington, if any, is the amount by which the hotel’s actual house profit exceeds the projected house profit for such 
calendar year as set forth in our acquisition pro forma. If, however, based on actual operations and revised forecasts from time 
to  time,  it  is  reasonably  anticipated  that  the  incentive  fee  is  reasonably  expected  to  be  earned,  the  TRS  lessee  will  consider 
payment of the incentive fee pro rata on a quarterly basis.

Termination. The Braemar Master Hotel Management Agreement may be terminated as to one or more of the hotels earlier 

than the stated term if certain events occur, including:

•

•

•

•

•

a sale of a hotel;

the failure of Remington to satisfy certain performance standards;

for the convenience of Braemar’s TRS lessee;

in the event of a casualty to, condemnation of, or force majeure involving a hotel; or

upon a default by Remington or Braemar that is not cured prior to the expiration of any applicable cure periods.

In certain cases of early termination of the Braemar Master Hotel Management Agreement with respect to one or more of 
the hotels, Braemar must pay Remington termination fees, plus any amounts otherwise due to Remington pursuant to the terms 
of the Braemar Master Hotel Management Agreement. Braemar will be obligated to pay termination fees in the circumstances 
described below, provided that Remington is not then in default, subject to certain cure and grace periods:

Sale. If any hotel subject to the Braemar Master Hotel Management Agreement is sold during the first 12 months of the 
date such hotel becomes subject to the Braemar Master Hotel Management Agreement, Braemar’s TRS lessee may terminate 
the  Braemar  Master  Hotel  Management  Agreement  with  respect  to  such  sold  hotel,  provided  that  it  pays  to  Remington  an 
amount equal to the management fee (both base fees and incentive fees) estimated to be payable to Remington with respect to 
the  applicable  hotel  pursuant  to  the  then-current  annual  operating  budget  for  the  balance  of  the  first  year  of  the  term.  If  any 
hotel subject to the Braemar Master Hotel Management Agreement is sold at any time after the first year of the term and the 
TRS lessee terminates the master hotel management agreement with respect to such hotel, Braemar’s TRS lessee will have no 
obligation to pay any termination fees.

24

Casualty. If any hotel subject to the Braemar Master Hotel Management Agreement is the subject of a casualty during the 
first  year  of  the  initial  10-year  term  and  the  TRS  lessee  elects  not  to  rebuild,  then  Braemar  must  pay  to  Remington  the 
termination fee, if any, that would be owed if the hotel had been sold. However, after the first year of the initial 10-year term, if 
a hotel is the subject of a casualty and the TRS lessee elects not to rebuild the hotel even though sufficient casualty insurance 
proceeds are available to do so, then the TRS lessee must pay to Remington a termination fee equal to the product obtained by 
multiplying (i) 65% of the aggregate management fees (both base fees and incentive fees) estimated to be paid to Remington 
with  respect  to  the  applicable  hotel  pursuant  to  the  then-current  annual  operating  budget  (but  in  no  event  less  than  the 
management fees for the preceding full fiscal year) by (ii) nine.

Condemnation or Force Majeure. In the event of a condemnation of, or the occurrence of any force majeure event with 
respect  to,  any  of  the  hotels,  the  TRS  lessee  has  no  obligation  to  pay  any  termination  fees  if  the  Braemar  Master  Hotel 
Management Agreement terminates as to those hotels.

Failure  to  Satisfy  Performance  Test.  If  any  hotel  subject  to  the  Braemar  Master  Hotel  Management  Agreement  fails  to 
satisfy  a  certain  performance  test,  the  TRS  lessee  may  terminate  the  Braemar  Master  Hotel  Management  Agreement  with 
respect to such hotel, and in such case, the TRS lessee must pay to Remington an amount equal to 60% of the product obtained 
by multiplying (i) 65% of the aggregate management fees (both base fees and incentive fees) estimated to be paid to Remington 
with  respect  to  the  applicable  hotel  pursuant  to  the  then-current  annual  operating  budget  (but  in  no  event  less  than  the 
management fees for the preceding full fiscal year) by (ii) nine. Remington will have failed the performance test with respect to 
a particular hotel if during any fiscal year during the term (i) such hotel’s gross operating profit margin for such fiscal year is 
less than 75% of the average gross operating profit margins of comparable hotels in similar markets and geographical locations, 
as reasonably determined by Remington and the TRS lessee, and (ii) such hotel’s RevPAR yield penetration is less than 80%. 
Upon a performance test failure, the TRS lessee must give Remington two years to cure. If, after the first year, the performance 
test failure has not been cured, then the TRS lessee may, in order not to waive any such failure, require Remington to engage a 
consultant with significant hotel lodging experience reasonably acceptable to both Remington and the TRS lessee, to make a 
determination as to whether or not another management company could manage the hotel in a materially more efficient manner. 
If the consultant’s determination is in the affirmative, then Remington must engage such consultant to assist with the cure of 
such  performance  failure  for  the  second  year  of  the  cure  period  after  that  failure.  If  the  consultant’s  determination  is  in  the 
negative, then Remington will be deemed not to be in default under the performance test. The cost of such consultant will be 
shared by the TRS lessee and Remington equally. If Remington fails the performance test for the second year of the cure period 
and,  after  that  failure,  the  consultant  again  makes  a  finding  that  another  management  company  could  manage  the  hotel  in  a 
materially more efficient manner than Remington, then the TRS lessee has the right to terminate the Braemar hotel management 
agreement with respect to such hotel upon 45 days’ written notice to Remington and to pay to Remington the termination fee 
described  above.  Further,  if  any  hotel  subject  to  the  Braemar  hotel  management  agreement  is  within  a  cure  period  due  to  a 
failure of the performance test, an exercise of a renewal option shall be conditioned upon timely cure of the performance test 
failure, and if the performance failure is not timely cured, the TRS lessee may elect to terminate the Braemar hotel management 
agreement without paying any termination fee.

For Convenience. With respect to any hotel managed by Remington pursuant to the Braemar Master Hotel Management 
Agreement, if the TRS lessee elects for convenience to terminate the management of such hotel, at any time, including during 
any renewal term, the TRS lessee must pay a termination fee to Remington, equal to the product of (i) 65% of the aggregate 
management fees for such hotel (both base fees and incentive fees) estimated to be payable to Remington with respect to the 
applicable hotel pursuant to the then-current annual operating budget (but in no event less than the management fees for the 
preceding full fiscal year) and (ii) nine.

If the Braemar Master Hotel Management Agreement terminates as to all of the hotels covered in connection with a default 
under the Braemar Master Hotel Management Agreement, the Braemar hotel management MEA (as defined below) can also be 
terminated at the non-defaulting party’s election. See “Our Hotel Management Agreements, Project Management Agreements 
and Mutual Exclusivity Agreements with each of Ashford Trust and Braemar—Braemar Hotel Management Mutual Exclusivity 
Agreement with Remington.”

Maintenance and Modifications. Remington must maintain each hotel in good repair and condition and make such routine 
maintenance, repairs and minor alterations as it deems reasonably necessary. The cost of all such routine maintenance, repairs 
and alterations will be paid by the TRS lessee. All non-routine repairs and maintenance, either to a hotel or its property and 
equipment  pursuant  to  the  capital  improvement  budget  described  below,  will  be  managed  by  Premier  pursuant  to  the  master 
project management agreement.

Insurance.  Remington  must  coordinate  with  the  TRS  lessee  the  procurement  and  maintenance  of  all  workers’ 
compensation, employer’s liability, and other appropriate and customary insurance related to its operations as a hotel manager, 
the cost of which is the responsibility of the TRS lessee.

25

Assignment  and  Subleasing.  Neither  Remington  nor  the  TRS  lessee  may  assign  or  transfer  the  Braemar  Master  Hotel 
Management  Agreement  without  the  other  party’s  prior  written  consent.  However,  Remington  may  assign  its  rights  and 
obligations  to  an  affiliate  that  satisfies  the  eligible  independent  contractor  requirements  and  is  “controlled”  by  Mr.  Monty  J. 
Bennett, his father Mr. Archie Bennett, Jr., or their respective family partnerships or trusts, the sole members or beneficiaries of 
which  are  at  all  times  lineal  descendants  of  Messrs.  Monty  J.  Bennett  or  Archie  Bennett,  Jr.  (including  step  children)  and 
spouses. “Controlled” means (i) the possession of a majority of the capital stock (or ownership interest) and voting power of 
such affiliate, directly or indirectly, or (ii) the power to direct or cause the direction of the management and policies of such 
affiliate in the capacity of chief executive officer, president, chairman, or other similar capacity where they are actively engaged 
or  involved  in  providing  such  direction  or  control  and  spend  a  substantial  amount  of  time  managing  such  affiliate.  No 
assignment will release Remington from any of its obligations under the Braemar Master Hotel Management Agreement.

Damage  to  Hotels.  If  any  of  our  insured  properties  is  destroyed  or  damaged,  the  TRS  lessee  is  obligated,  subject  to  the 
requirements of the underlying lease, to repair or replace the damaged or destroyed portion of the hotel to the same condition as 
existed prior to such damage or destruction. If the lease relating to such damaged hotel is terminated pursuant to the terms of the 
lease,  the  TRS  lessee  has  the  right  to  terminate  the  Braemar  Master  Hotel  Management  Agreement  with  respect  to  such 
damaged hotel upon 60 days’ written notice. In the event of a termination, neither the TRS lessee nor Remington will have any 
further liabilities or obligations under the Braemar Master Hotel Management Agreement with respect to such damaged hotel, 
except that Braemar may be obligated to pay to Remington a termination fee, as described above. If the Braemar Master Hotel 
Management Agreement remains in effect with respect to such damaged hotel, and the damage does not result in a reduction of 
gross  revenues  at  the  hotel,  the  TRS  lessee’s  obligation  to  pay  management  fees  will  be  unabated.  If,  however,  the  Braemar 
Master Hotel Management Agreement remains in effect with respect to such damaged hotel, but the damage does result in a 
reduction of gross revenues at the hotel, the TRS lessee will be entitled to partial, pro rata abatement of the management fees 
while the hotel is being repaired.

Condemnation of a Property or Force Majeure. If all or substantially all of a hotel is subject to a total condemnation or a 
partial taking that prevents use of the property as a hotel, the Braemar Master Hotel Management Agreement, with respect to 
such hotel, will terminate, subject to the requirements of the applicable lease. In the event of termination, neither the TRS lessee 
nor Remington will have any further rights, remedies, liabilities or obligations under the Braemar Master Hotel Management 
Agreement with respect to such hotel. If any partial taking of a property does not make it unreasonable to continue to operate 
the hotel, there is no right to terminate the Braemar Master Hotel Management Agreement. If there is an event of force majeure 
or any other cause beyond the control of Remington that directly involves a hotel and has a significant adverse effect upon the 
continued  operations  of  that  hotel,  then  the  Braemar  Master  Hotel  Management  Agreement  may  be  terminated  by  the  TRS 
lessee.  In  the  event  of  such  a  termination,  neither  the  TRS  lessee  nor  Remington  will  have  any  further  rights,  remedies, 
liabilities or obligations under the Braemar Master Hotel Management Agreement with respect to such hotel.

Annual Operating Budget. The Braemar Master Hotel Management Agreement provides that not less than 45 days prior to 
the beginning of each fiscal year during the term of the Braemar Master Hotel Management Agreement, Remington will submit 
to the TRS lessee for each of the hotels, an annual operating budget setting forth in detail an estimated profit and loss statement 
for  each  of  the  next  12  months  (or  for  the  balance  of  the  fiscal  year  in  the  event  of  a  partial  first  fiscal  year),  including  a 
schedule of hotel room rentals and other rentals and a marketing and business plan for each of the hotels. The budget is subject 
to the TRS lessee approval, which may not be unreasonably withheld. The budget may be revised from time to time, taking into 
account such circumstances as the TRS lessee deems appropriate or as business and operating conditions shall demand, subject 
to the reasonable approval of Remington.

Capital  Improvement  Budget.  Remington  must  prepare  a  capital  improvement  budget  of  the  expenditures  necessary  for 
replacement  of  property  and  equipment  and  building  repairs  for  the  hotels  during  the  following  fiscal  year  and  provide  such 
budget to the relevant TRS lessee and landlord for approval at the same time Remington submits the proposed annual operating 
budget for approval by TRS lessee. Remington may not make any other expenditures for these items without the relevant TRS 
lessee  and  landlord  approval,  except  expenditures  which  are  provided  in  the  capital  improvements  budget  or  are  required  by 
reason of any (i) emergency, (ii) applicable legal requirements, (iii) the terms of any franchise agreement or (iv) are otherwise 
required for the continued safe and orderly operation of Braemar’s hotels.

Indemnity Provisions. Remington has agreed to indemnify the TRS lessee against all damages not covered by insurance 
that  arise  from:  (i)  the  fraud,  willful  misconduct  or  gross  negligence  of  Remington  subject  to  certain  limitations; 
(ii)  infringement  by  Remington  of  any  third-party’s  intellectual  property  rights;  (iii)  employee  claims  based  on  a  substantial 
violation by Remington of employment laws or that are a direct result of the corporate policies of Remington; (iv) the knowing 
or reckless placing, discharge, leakage, use or storage of hazardous materials in violation of applicable environmental laws on 
or in any of our hotels by Remington; or (v) the breach by Remington of the Braemar Master Hotel Management Agreement, 
including  action  taken  by  Remington  beyond  the  scope  of  its  authority  under  the  Braemar  Master  Hotel  Management 
Agreement, which is not cured.

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Except  to  the  extent  indemnified  by  Remington  as  described  in  the  preceding  paragraph,  the  TRS  lessee  will  indemnify 
Remington against all damages not covered by insurance and that arise from: (i) the performance of Remington’s services under 
the Braemar Master Hotel Management Agreement; (ii) the condition or use of Braemar’s hotels; (iii) certain liabilities to which 
Remington is subjected, including pursuant to the WARN Act, in connection with the termination of the Braemar Master Hotel 
Management Agreement; (iv) all employee cost and expenses; or (v) any claims made by an employee of Remington against 
Remington that are based on a violation or alleged violation of the employment laws.

Events of Default. Events of default under the Braemar Master Hotel Management Agreement include:

•

•

•

•

The  TRS  lessee  or  Remington  files  a  voluntary  bankruptcy  petition,  or  experiences  a  bankruptcy-related  event  not 
discharged within 90 days.

The TRS lessee or Remington fails to make any payment due under the Braemar Master Hotel Management Agreement, 
subject to a 10-day notice and cure period.

The  TRS  lessee  or  Remington  fails  to  observe  or  perform  any  other  term  of  the  Braemar  Master  Hotel  Management 
Agreement, subject to a 30-day notice and cure period. There are certain instances in which the 30-day notice and cure 
period can be extended to up to 120 days.

Remington does not qualify as an “eligible independent contractor” as such term is defined in Section 856(d)(9) of the 
Internal Revenue Code.

If  an  event  of  default  occurs  and  continues  beyond  any  grace  period,  the  non-defaulting  party  will  have  the  option  of 

terminating the Braemar Master Hotel Management Agreement, on 30 days’ notice to the other party.

To minimize conflicts between Braemar and Remington on matters arising under the Braemar Master Hotel Management 
Agreement,  Braemar’s  Corporate  Governance  Guidelines  provide  that  any  waiver,  consent,  approval,  modification, 
enforcement matters or elections which Braemar may make pursuant to the terms of the Braemar Master Hotel Management 
Agreement  shall  be  within  the  exclusive  discretion  and  control  of  a  majority  of  the  independent  members  of  the  board  of 
directors  (or  higher  vote  thresholds  specifically  set  forth  in  such  agreements).  In  addition,  Braemar’s  board  of  directors  has 
established a Related Party Transaction Committee comprised solely of independent members of Braemar’s board of directors 
to  review  all  related  party  transactions  that  involve  conflicts.  The  Related  Party  Transaction  Committee  may  make 
recommendations  to  the  independent  members  of  Braemar’s  board  of  directors  (including  rejection  of  any  proposed 
transaction). All related party transactions are approved by either the Related Party Transaction Committee or the independent 
members of Braemar’s board of directors.

Braemar Hotel Management Mutual Exclusivity Agreement 

General.  Remington  has  a  mutual  exclusivity  agreement  with  Braemar  (the  “Braemar  hotel  management  MEA”)  which 
gives  Braemar  a  first  right  of  refusal  to  purchase  any  lodging-related  investments  identified  by  Remington  and  any  of  its 
affiliates that meet Braemar’s initial investment criteria, and Braemar agrees to engage Remington to provide hotel management 
for hotels Braemar acquired or invested in, to the extent that Braemar has the right or control the right to direct such matters.

Term.  The  initial  term  of  the  Braemar  hotel  management  MEA  is  10  years  from  November  19,  2013.  This  term 
automatically extends for three additional renewal periods of seven years each and a final renewal period of four years, for a 
total of up to 35 years. The agreement may be sooner terminated because of:

•

•

•

an event of default (see “Events of Default”),

a party’s early termination rights (see “Early Termination”), or

a termination of all the Braemar Master Hotel Management Agreements between TRS lessee and Remington because of 
an event of default under the Braemar Master Hotel Management Agreement that affects all properties (see “Relationship 
with Braemar Master Hotel Management Agreement”).

27

Modification  of  Investment  Guidelines.  In  the  event  that  Braemar  materially  modifies  its  initial  investment  guidelines 
without the written consent of Remington, which consent may be withheld at its sole and absolute discretion, and may further 
be  subject  to  the  consent  of  Ashford  Trust,  Remington  will  have  no  obligation  to  present  or  offer  Braemar  investment 
opportunities at any time thereafter. Instead, Remington, subject to the superior rights of Ashford Trust or any other party with 
which Remington may have an existing agreement, shall use their reasonable discretion to determine how to allocate investment 
opportunities  it  identifies.  In  the  event  Braemar  materially  modifies  its  investment  guidelines  without  the  written  consent  of 
Remington, Ashford Trust will have superior rights to investment opportunities identified by Remington, and Braemar will no 
longer  retain  preferential  treatment  to  investment  opportunities  identified  by  Remington.  A  material  modification  for  this 
purpose means any modification of Braemar’s initial investment guidelines to be competitive with Ashford Trust’s investment 
guidelines.

Our  Exclusivity  Rights.  Remington  and  Mr.  Monty  J.  Bennett  have  granted  Braemar  a  first  right  of  refusal  to  pursue 
certain  lodging  investment  opportunities  identified  by  Remington  or  its  affiliates  (including  Mr.  Bennett),  including 
opportunities  to  buy  hotel  properties,  to  buy  land  and  build  hotels,  or  to  otherwise  invest  in  hotel  properties  that  satisfy 
Braemar’s  initial  investment  guidelines  and  are  not  considered  excluded  transactions  pursuant  to  the  Braemar  hotel 
management  MEA.  If  investment  opportunities  are  identified  and  are  subject  to  the  Braemar  hotel  management  MEA,  and 
Braemar  has  not  materially  modified  its  initial  investment  guidelines  without  the  written  consent  of  Remington,  then 
Remington, Mr. Bennett and their affiliates, as the case may be, will not pursue those opportunities (except as described below) 
and will give Braemar a written notice and description of the investment opportunity, and Braemar will have 10 business days 
to  either  accept  or  reject  the  investment  opportunity.  If  Braemar  rejects  the  opportunity,  Remington  may  then  pursue  such 
investment opportunity, subject to a right of first refusal in favor of Ashford Trust pursuant to an existing agreement between 
Ashford  Trust  and  Remington,  on  materially  the  same  terms  and  conditions  as  offered  to  Braemar.  If  the  terms  of  such 
investment  opportunity  materially  change,  then  Remington  must  offer  the  revised  investment  opportunity  to  Braemar, 
whereupon Braemar will have 10 business days to either accept or reject the opportunity on the revised terms.

Reimbursement  of  Costs.  If  Braemar  accepts  an  investment  opportunity  from  Remington,  Braemar  will  be  obligated  to 
reimburse Remington or its affiliates for the actual out-of-pocket and third-party costs and expenses paid by Remington or its 
affiliates in connection with such investment opportunity, including any earnest money deposits, but excluding any finder’s fee, 
brokerage fee, development fee or other compensation paid by Remington or its affiliates. Remington must submit to Braemar 
an accounting of the costs in reasonable detail.

Exclusivity Rights of Remington. If Braemar elects to pursue an investment opportunity that consists of the management 
and operation of a hotel property, Braemar will hire Remington to provide such services unless Braemar’s independent directors 
either (i) unanimously elect not to engage Remington, or (ii) by a majority vote, elect not to engage Remington because they 
have determined, in their reasonable business judgment, (A) special circumstances exist such that it would be in Braemar’s best 
interest not to engage Remington for the particular hotel, or (B) based on the prior performance of Remington, another manager 
or  developer  could  perform  the  management  duties  materially  better  than  Remington  for  the  particular  hotel.  In  return, 
Remington has agreed that it will provide those services.

Excluded Investment Opportunities. The following are excluded from the Braemar hotel management MEA and are not 

subject to any exclusivity rights or right of first refusal:

• With respect to Remington, an investment opportunity where Braemar’s independent directors have unanimously voted 

not to engage Remington as the manager or developer.

• With respect to Remington, an investment opportunity where Braemar’s independent directors, by a majority vote, have 
elected not to engage Remington as the manager or developer based on their determination, in their reasonable business 
judgment, that special circumstances exist such that it would be in Braemar’s best interest not to engage Remington with 
respect to the particular hotel.

• With respect to Remington, an investment opportunity where Braemar’s independent directors, by a majority vote, have 
elected not to engage Remington as the manager or developer because they have determined, in their reasonable business 
judgment,  that  another  manager  or  developer  could  perform  the  management,  development  or  other  duties  materially 
better than Remington for the particular hotel, based on Remington’s prior performance.

•

•

•

Existing  hotel  investments  of  Remington  or  its  affiliates  with  any  of  their  existing  joint  venture  partners,  investors  or 
property owners.

Existing bona fide arm’s length third-party management arrangements (or arrangements for other services) of Remington 
or any of its affiliates with third parties other than Braemar and its affiliates.

Like-kind  exchanges  made  pursuant  to  existing  contractual  obligations  by  any  of  the  existing  joint  venture  partners, 
investors  or  property  owners  in  which  Remington  or  its  affiliates  have  an  ownership  interest,  provided  that  Remington 

28

provides Braemar with notice 10 days prior to such transaction.

Management or Development. If Braemar hires Remington to manage or operate a hotel, it will be pursuant to the terms of 

the Braemar Master Hotel Management Agreement agreed to between Braemar and Remington.

Events of Default. Each of the following is a default under the Braemar hotel management MEA:

•

•

•

Braemar or Remington experience a bankruptcy-related event;

Braemar fails to reimburse Remington as described under “Reimbursement of Costs,” subject to a 30-day cure period; and

Braemar  or  Remington  does  not  observe  or  perform  any  other  term  of  the  agreement,  subject  to  a  30-day  cure  period 
(which may be increased to a maximum of 120 days in certain instances).

If  a  default  occurs,  the  non-defaulting  party  will  have  the  option  of  terminating  the  Braemar  hotel  management  MEA 

subject to 30 days’ written notice and pursuing its rights and remedies under applicable law.

Early Termination. Remington has the right to terminate the exclusivity rights granted to Braemar if:

• Mr. Monty J. Bennett is removed as Braemar’s chairman of its board of directors or is not re-appointed to such position, 

or he resigns as chairman of its board of directors;

•

•

Braemar terminates the Remington exclusivity rights pursuant to the terms of the Braemar hotel management MEA; or

Braemar’s  advisory  agreement  with  Ashford  LLC  is  terminated  for  any  reason  pursuant  to  its  terms  and  Mr.  Monty  J. 
Bennett is no longer serving as Braemar’s chairman of its board of directors.

Braemar may terminate the exclusivity rights granted to Remington if:

•

•

•

•

Remington fails to qualify as an “eligible independent contractor” as defined in Section 856(d)(9) of the Internal Revenue 
Code and for that reason, Braemar terminates the Braemar Master Hotel Management Agreement with Remington;

Braemar  experiences  a  change  in  control  and  terminates  the  Braemar  Master  Hotel  Management  Agreement  between 
Braemar and Remington with respect to all hotels and have paid a termination fee equal to the product of (i) 65% of the 
aggregate management fees budgeted in the annual operating budget applied to the hotels for the full current fiscal year in 
which such termination is to occur for such hotels (both base fees and incentive fees, but in no event less than the base 
fees and incentive fees for the preceding full fiscal year) and (ii) nine;

the  Remington  parties  terminate  Braemar’s  exclusivity  rights  pursuant  to  the  terms  of  the  Braemar  hotel  management 
MEA; or

Braemar’s  advisory  agreement  with  Ashford  LLC  is  terminated  for  any  reason  pursuant  to  its  terms  and  Mr.  Monty  J. 
Bennett is no longer serving as Braemar’s chairman of its board of directors.

Assignment.  The  Braemar  hotel  management  MEA  may  not  be  assigned  by  any  of  the  parties  without  the  prior  written 
consent of the other parties, provided that Remington can assign its interest in the Braemar hotel management MEA, without 
the written consent of the other parties, to a “manager affiliate entity” as that term is defined in the agreement, so long as such 
affiliate qualifies as an “eligible independent contractor” at the time of such transfer.

Relationship with Braemar Master Hotel Management Agreement. The rights provided to Braemar and to Remington in 
the  Braemar  hotel  management  MEA  may  be  terminated  if  the  Braemar  Master  Hotel  Management  Agreement  between 
Braemar  and  Remington  terminates  in  its  entirety  because  of  an  event  of  default  as  to  all  of  the  then-managed  properties.  A 
termination of Remington’s management rights with respect to one or more hotels (but not all hotels) does not terminate the 
Braemar  hotel  management  MEA.  A  termination  of  the  Braemar  hotel  management  MEA  does  not  terminate  the  Braemar 
Master Hotel Management Agreement either in part or in whole, and the Braemar Master Hotel Management Agreement would 
continue in accordance with its terms as to the hotels covered, despite a termination of the Braemar hotel management MEA.

Braemar Project Management Agreement

Pursuant  to  the  Braemar  Project  Management  Agreement,  Braemar  TRS  Corporation,  a  subsidiary  of  Braemar  OP 
(“Braemar TRS”) has appointed Premier as its sole, exclusive and continuing manager to manage, coordinate, plan and execute 
the capital improvement budget and all major repositionings of hotels owned or leased by Braemar TRS (collectively, “Braemar 
Hotels”) and to provide Project Services.

29

The Braemar Project Management Agreement provides that Premier shall be paid a design and construction fee equal to 
four percent (4%) of the total project costs associated with the implementation of the capital improvement budget (both hard 
and soft) until such time that the capital improvement budget and/or renovation project involves the expenditure of an amount 
in excess of five percent (5%) of the gross revenues of the applicable Braemar Hotel, whereupon the design and construction 
fee shall be reduced to three percent (3%) of the total project costs in excess of the five percent (5%) of gross revenue threshold. 
In  addition,  the  Braemar  Project  Management  Agreement  provides  that  Premier  shall  also  provide  to  Braemar  Hotels  the 
following  services  and  shall  be  paid  the  following  fees:  (i)  architectural  (6.5%  of  total  construction  costs);  (ii)  construction 
management for projects without a general contractor (10% of total construction costs); (iii) interior design (6% of the purchase 
price of the property and equipment designed or selected by Premier); and (iv) property and equipment purchasing (8% of the 
purchase price of property and equipment purchased by Premier; provided that if the purchase price exceeds $2.0 million for a 
single hotel in a calendar year, then the purchasing fee is reduced to 6% of the property and equipment purchase price in excess 
of $2.0 million for such hotel in such calendar year). Such fees will be payable monthly as the service is delivered based on 
percentage completion, as reasonably determined by Premier for each service, or payable as set forth in other agreements.

The  Braemar  Project  Management  Agreement  provides  for  an  initial  term  of  10  years  as  to  each  hotel  governed  by  the 
agreement. The term may be renewed by Premier, at its option, for three successive periods of seven years each and, thereafter, 
a final term of four years, provided that at the time the option to renew is exercised, Premier is not then in default under the 
Braemar Project Management Agreement. In certain cases of early termination of the Braemar Project Management Agreement 
with  respect  to  one  or  more  of  the  hotels,  Braemar  must  pay  Premier  termination  fees  as  described  in  the  Braemar  Project 
Management Agreement, plus any amounts otherwise due to Premier.

 Braemar Project Management Mutual Exclusivity Agreement 

Pursuant to the Braemar Mutual Exclusivity Agreement, Premier has given Braemar a first right of refusal to purchase any 
lodging-related investments identified by Premier and any of its affiliates that meet Braemar’s initial investment criteria, and 
Braemar has agreed to engage Premier to provide development and construction, capital improvement, refurbishment, project 
management  and  other  services,  such  as  purchasing,  interior  design,  freight  management,  and  construction  management,  for 
hotels Braemar acquires or invests in, to the extent that Braemar has the right or controls the right to direct such matters, unless 
Braemar’s independent directors either: (i) unanimously vote not to hire Premier; or (ii) based on special circumstances or past 
performance,  by  a  majority  vote  elect  not  to  engage  Premier  because  they  had  determined,  in  their  reasonable  business 
judgment, that it would not be in Braemar’s best interest to engage Premier or that another manager or developer could perform 
the project management or development duties materially better.

The Braemar Mutual Exclusivity Agreement provides for an initial term until November 19, 2023. The initial term will be 
automatically extended for three successive periods of seven years each and, thereafter, a final term of four years, provided that 
at the time of any such extension an event of default under the Braemar Mutual Exclusivity Agreement does not exist.

The foregoing descriptions of the Amended and Restated Mutual Exclusivity Agreement with Remington Lodging, Mutual 
Exclusivity  Agreements  with  Braemar  and  Ashford  Trust,  and  Master  Project  Management  Agreements  with  Braemar  and 
Ashford  Trust  are  qualified  in  their  entirety  by  reference  to  the  agreements,  which  have  been  included  as  exhibits  to  other 
documents filed with the SEC and are incorporated by reference to this Form 10-K.

Our Investor Rights Agreement, Merger and Registration Rights Agreement, Non-Competition Agreement, Transition 
Cost Sharing Agreement and Hotel Services Agreement with the Bennetts

Investor Rights Agreement

In connection with the acquisition of the hotel management business conducted by Remington Lodging which closed on 
November 6, 2019, the Company, Mr. Monty J. Bennett, Mr. Archie Bennett, Jr., MJB Investments, LP, Mr. James L. Cowen, 
Mr.  Jeremy  Welter,  Mr.  Mark  A.  Sharkey,  Ms.  Marissa  A.  Bennett  and  other  related  parties  entered  into  an  investor  rights 
agreement  (the  “Investor  Rights  Agreement”)  governing  the  relationship  of  such  parties  subsequent  to  such  closing.  The 
Investor Rights Agreement supersedes and replaces the previously existing investor rights agreement, dated August 8, 2018, in 
all respects.

Board Designation Rights. For so long as the holders of Series D Convertible Preferred Stock (together with each person 
that  succeeds  to  their  respective  interests  as  the  result  of  a  transfer  permitted  under  the  Investor  Rights  Agreement,  the 
“Covered Investors”) beneficially own no less than 20% of the issued and outstanding shares of our common stock (taking into 
account the Series D Convertible Preferred Stock on an as-converted basis), Mr. Monty J. Bennett, during his lifetime, and the 
Covered Investors holding 55% of the common stock (taking into account the Series D Convertible Preferred Stock on an as-
converted  basis  held  by  all  Covered  Investors)  thereafter,  will  be  entitled  to  nominate  one  individual  (other  than  Mr.  Archie 
Bennett,  Jr.),  and  Mr.  Archie  Bennett,  Jr.,  during  his  lifetime,  and  the  Covered  Investors  holding  55%  of  the  common  stock 

30

(taking  into  account  the  Series  D  Convertible  Preferred  Stock  on  an  as-converted  basis  held  by  all  Covered  Investors) 
thereafter, will be entitled to nominate one individual (other than Mr. Archie Bennett, Jr.) for election as a member of our board 
of  directors  (each,  a  “Seller  Nominee”).  Initially,  Mr.  Monty  J.  Bennett  will  serve  as  the  Seller  Nominee  of  Mr.  Monty  J. 
Bennett, and Mr. W. Michael Murphy will serve as the Seller Nominee of Mr. Archie Bennett, Jr.

In the event we fail to pay the accrued preferred dividends on the Series D Convertible Preferred Stock for two consecutive 
quarterly  periods,  the  Covered  Investors  agree  that  one  of  the  two  additional  board  designation  rights  arising  under  the 
Certificate of Designation (as defined below) shall be vested in Mr. Archie Bennett, Jr., during his lifetime, and the other such 
board  designation  right  shall  be  vested  in  Mr.  Monty  J.  Bennett,  during  his  lifetime.  In  furtherance  of  the  foregoing,  each 
Covered Investor agrees that it will vote all of such Covered Investor’s Series D Convertible Preferred Stock, and consent to 
any action by the holders of the Series D Convertible Preferred Stock without a meeting as permitted under appropriate state 
law, as may be directed Mr. Archie Bennett, Jr., or Mr. Monty J. Bennett, respectively, in connection with their designation of 
the individuals to fill such board seats.

Transfer  Restrictions.  For  five  years  after  the  closing  of  the  acquisition  of  Remington  Lodging,  each  of  the  Covered 
Investors are prohibited from transferring our common stock or Series D Convertible Preferred Stock to any person that is or 
would become, together with such person’s affiliates and associates, a beneficial owner of 10% or more of the then outstanding 
shares of our common stock, taking into account the Series D Convertible Preferred Stock on an as converted basis, except (i) 
to  family  members  and  in  connection  with  estate  planning,  (ii)  as  a  result  of  any  voting  agreement  between  Mr.  Monty  J. 
Bennett and Mr. Archie Bennett, Jr., (iii) transfers in which no transferee (or group of affiliated or associated transferees) would 
purchase  or  receive  2%  or  more  of  the  outstanding  voting  shares  of  the  Company,  (iv)  in  connection  with  any  widespread 
public distribution of shares of our common stock or Series D Convertible Preferred Stock registered under the Securities Act 
of 1933, as amended (the “Securities Act”), or (v) a transfer to any transferee that would beneficially own more than 50% of our 
outstanding common stock and Series D Convertible Preferred Stock without any transfer from a Covered Investor, unless such 
transfer  restrictions  have  been  waived  by  the  affirmative  vote  of  the  majority  of  our  stockholders  that  are  not  affiliates  or 
associates of the Covered Investors.

Voting  Limitations.  The  Holder  Group  Investors  (as  defined  below)  will  not,  subject  to  certain  exceptions  and  until  the 
aggregate voting power of the Holder Group Investors is less than 25% of the combined voting power of all of the outstanding 
voting securities of the Company on any given matter, until the fifth anniversary of the closing of the Transactions: (i) take any 
action, vote such Holder Group Investor’s securities, or enter into any transaction, including by acting in consent with another 
person,  that  would  result  in  the  Company  being  treated  as  a  “controlled  company”  under  the  applicable  rules  of  the  NYSE 
American nor (ii) take any action, vote such Holder Group Investor’s securities, or into any transaction, including by acting in 
concert  with  another  person,  that  results  in  the  Company  engaging  in  a  Rule  13e-3  Transaction  (as  defined  in  the  rules  and 
regulations issued by the SEC under the Securities Exchange Act of 1934, as amended (the “Exchange Act”)), provided, that 
the  restriction  set  forth  in  this  clause  (ii)  may  be  waived  by  the  affirmative  vote  of  a  majority  of  the  issued  and  outstanding 
shares of our voting stock (taking into account the Series D Convertible Preferred Stock on an as-converted basis) that are not 
beneficially owned by the Holder Group Investors (provided that, for purposes of clause (ii), our voting stock that is owned of 
record by Ashford Trust or Braemar shall not be deemed to be beneficially owned by the Holder Group Investors so long as the 
decision to vote such shares on such waiver is solely determined by a majority of the members of the board of directors of the 
applicable  entity  who  are  independent  within  the  meaning  of  applicable  rules  of  the  NYSE  American  (or  any  exchange  on 
which our voting stock is then listed) and do not have a material financial interest in such Rule 13e-3 Transaction (or a duly 
appointed board committee consisting only of such independent and disinterested board members)).

Put Option. Each Covered Investor has the option, exercisable with respect to each and every Change of Control (defined 
below) that may occur following the date of the Investor Rights Agreement, to sell to the Company all or any portion of the 
Series D Convertible Preferred Stock then owned by such Covered Investor (the “Change of Control Put Option”) at any time 
during  the  ten  business  day  consecutive  period  following  the  consummation  of  a  Change  of  Control.  “Change  of  Control” 
means, with respect to any Covered Investor, any of the following, in each case that was not voted for or consented to by such 
Covered Investor solely in its capacity as a stockholder of the Company (but not in any other capacity): (i) any person (other 
than Mr. Monty J. Bennett, Mr. Archie Bennett, Jr., MJB Investments, LP their controlled affiliates, any trust or other estate in 
which  any  of  them  has  a  substantial  beneficial  interest  or  as  to  which  any  of  them  serves  as  trustee  or  in  a  similar  fiduciary 
capacity, any immediate family member of Mr. Monty J. Bennett or Mr. Archie Bennett, Jr., or any group (as defined in Rule 
13d-5(b) under the Exchange Act)) acquires beneficial ownership of securities of the Company that, together with the securities 
of the Company previously beneficially owned by the first such person, constitutes more than 50% of the total voting power of 
our outstanding securities, or (ii) the sale, lease, transfer or other disposition (other than as collateral) of all or a majority of our 
(taken  as  a  whole)  assets  or  income  or  revenue  generating  capacity,  other  than  to  any  direct  or  indirect  majority-owned  and 
controlled affiliate of the Company.

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In the event that a Covered Investor exercises the Change of Control Put Option, the price to be paid by the Company to 
such  exercising  Covered  Investor  will  be  an  amount,  payable  in  cash  or  our  common  stock  (at  the  election  of  such  Covered 
Investor), equal to (i) $25.125, plus (ii) all accrued and unpaid dividends, plus (iii) in the event that a Change of Control Put 
Option is exercised prior to June 30, 2026, an additional amount equal to, initially, 24% of $25 until the first anniversary of the 
closing of the Transactions, with such percentage reduced by (A) 4% for each year thereafter, inclusive of the year in which the 
Change of Control Put Option is exercised, until the fourth anniversary of the closing of the Transactions and (B) 3% for each 
year thereafter until the sixth anniversary of the closing of the Transactions, at which time such percentage shall be 3% until 
June 30, 2026. 

Preemptive Rights. The Investor Rights Agreement also provides that, except for issuances contemplated by the transaction 
documents  entered  into  under  the  Combination  Agreement,  we  will  not  issue  any  equity  securities,  rights  to  acquire  equity 
securities of the Company or debt convertible into equity securities of the Company (collectively, the “New Securities”), unless 
we give the Bennetts and each person that succeeds to the interests of the Bennetts and certain permitted transferees (“Holder 
Group  Investors”)  notice  of  its  respective  intention  to  issue  New  Securities  and  the  right  of  such  Holder  Group  Investor  to 
acquire such Holder Group Investor’s pro rata share of the New Securities.

Termination.  The  Investor  Rights  Agreement  terminates  by  its  terms  on  the  earliest  of  (i)  the  written  agreement  of  the 
Company and the Covered Investors holding in the aggregate 55% of the total number of shares of our common stock (taking 
into  account  the  Series  D  Convertible  Preferred  Stock  on  an  as  converted  basis)  and  (ii)  the  date  on  which  the  Covered 
Investors  no  longer  own  any  of  our  common  stock  or  Series  D  Convertible  Preferred  Stock;  provided  certain  specified 
provisions will last for the time periods provided by their terms, and others will last indefinitely.

A  Covered  Investor  will  automatically  cease  to  be  bound  by  the  Investor  Rights  Agreement  solely  in  its  capacity  as  a 
Covered Investor at such time as such Covered Investor no longer owns any of our common stock or any Series D Convertible 
Preferred Stock.

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Merger and Registration Rights Agreement

In connection with the acquisition of the hotel management business conducted by Remington Lodging which closed on 
November 6, 2019, the Company, Ashford Merger Sub Inc., the Bennetts and the Covered Investors entered into the Merger 
and  Registration  Rights  Agreement  (the  “Merger  Agreement”).  Pursuant  to  the  Merger  Agreement,  the  Company  filed  a 
registration  statement  on  March  5,  2020  under  the  Securities  Act  to  permit  the  resale  of  the  Series  D  Convertible  Preferred 
Stock and our common stock into which the Series D Convertible Preferred Stock is convertible. The registration statement was 
declared effective on March 12, 2020. We will use commercially reasonable efforts to cause the registration statement to remain 
available for the resale of the securities covered by the registration statements. In certain circumstances, including at any time 
that  we  are  in  possession  of  material  nonpublic  information,  we  will  have  the  right  to  suspend  sales  under  the  registration 
statement.

Non-Competition Agreement

In connection with the acquisition of the hotel management business conducted by Remington Lodging which closed on 
November  6,  2019,  the  Company  and  the  Bennetts  entered  into  a  non-competition  agreement  (the  “Non-Competition 
Agreement”). Subject to certain exclusions, the Non-Competition Agreement provides that for a period of the later of five years 
following the closing of the Transactions, or three years following the date on which Mr. Monty J. Bennett is no longer our 
principal  executive  officer,  each  of  Mr.  Monty  J.  Bennett  and  Mr.  Archie  Bennett,  Jr.  will  not,  and  will  cause  its  controlled 
affiliates not to, directly or indirectly (i) engage in, or have an interest in a person that engages directly or indirectly in, (a) the 
hotel  management  business  conducted  by  Remington  and  its  subsidiaries  within  the  lodging  industry,  including  hotel 
operations, sales and marketing, revenue management, budget oversight, guest service, asset maintenance (not involving capital 
expenditures)  and  related  services  conducted  by  Remington  and  its  subsidiaries  or  (b)  the  design  and  construction  business 
conducted  by  Premier,  within  the  lodging  industry,  including  construction  management,  interior  design,  architecture,  and  the 
purchasing, expediting, warehousing, freight management, installation and supervision of property and equipment, and related 
services,  in  each  case  in  clause  (a)  or  (b)  anywhere  in  the  United  States  (excluding  certain  passive  investments  and  existing 
relationships); or (ii) intentionally interfere in any material respect with the business relationships between Remington, Premier 
and  their  respective  customers,  clients  or  vendors.  Notwithstanding  the  foregoing,  each  of  the  Bennetts  may,  among  other 
things, (A) freely pursue any opportunity to acquire ownership, directly or indirectly, in any interests in real properties in the 
lodging industry if such opportunity has been presented to the board of each of the Company, Ashford Trust and Braemar and 
none of the foregoing elect to pursue or participate in such opportunity and (B) with respect to any hotel properties in which the 
Bennetts, or any of their controlled affiliates, own, directly or indirectly (other than through their ownership interests in Ashford 
Trust or Braemar), in the aggregate at least a 5% interest (such hotel properties, “Bennett-Owned Properties”), each Bennett, 
and  any  of  his  controlled  affiliates,  directly  or  indirectly:  (x)  may  self-manage  the  provision  of  hotel  management  business 
services or design and construction business services to such Bennett-Owned Properties, but may not provide any such services 
to any other hotels not constituting Bennett-Owned Properties, or (y) may require that the Company provide hotel management 
business  services  and  design  and  construction  business  services  pursuant  to  the  terms  of  the  Hotel  Services  Agreement  (as 
defined below).

Transition Cost Sharing Agreement

In connection with the acquisition of the hotel management business conducted by Remington Lodging which closed on 
November  6,  2019,  the  Bennetts  entered  into  a  transition  cost  sharing  agreement  (the  “Transition  Cost  Sharing  Agreement”) 
with us, pursuant to which the Company and Remington will provide the Bennetts with family office related services, including 
accounting,  tax,  legal  and  general  office  and  administrative  support  services  (collectively,  the  “Services”)  generally  in 
accordance  with  Remington’s  past  practice  prior  to  the  closing.  The  Bennetts  will  pay  to  the  Company  and  Remington  the 
actual  costs  incurred  by  the  Company  and  Remington,  including  salaries,  employment  taxes  and  benefits  applicable  to  the 
employees of the Company and Remington providing the Services, based on the percentage of time spent by such employees in 
providing  the  Services,  relative  to  the  time  spent  by  such  employees  on  matters  not  related  to  the  Services,  plus  applicable 
allocated overhead and other expenses incurred, in each case without mark-up. Subject to certain exceptions, the Services are 
required to be provided by the Company and Remington until the last to occur of: (i) the tenth anniversary of the date of the 
Transition Cost Sharing Agreement; (ii) the death of Mr. Archie Bennett, Jr. and (iii) 30 days following the date on which Mr. 
Monty  J.  Bennett  is  no  longer  employed  by  us  as  our  chief  executive  officer,  or  substantially  similar  executive  position,  or 
ceases to serve as a member of our board of directors.

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Hotel Services Agreement

In connection with the acquisition of the hotel management business conducted by Remington Lodging which closed on 
November 6, 2019, the Bennetts entered into a hotel services agreement (the “Hotel Services Agreement”) with us, pursuant to 
which  we  will  provide  specified  hotel  design  and  construction  and  hotel  management  services  to  any  hotel  in  which  the 
Bennetts, in the aggregate, directly or indirectly (other than through their ownership of interests in Ashford Trust and Braemar) 
own at least a 5% interest, in exchange for fees in an amount equal to the cost of such services provided plus 5%, until the last 
to  occur  of:  (i)  the  tenth  anniversary  of  the  commencement  of  services  or  (ii)  the  death  of  Mr.  Archie  Bennett,  Jr.  and  Mr. 
Monty J. Bennett.

Regulation 

General.  The  Company,  Ashford  Trust,  Braemar  and  Stirling,  as  applicable,  are  subject,  in  certain  circumstances,  to 
supervision  and  regulation  by  state  and  federal  governmental  authorities  and  are  subject  to  various  laws  and  judicial  and 
administrative decisions imposing various requirements and restrictions, which, among other things regulate public disclosures, 
reporting  obligations  and  capital  raising  activity.  As  an  advisor  to  companies  that  own  hotel  properties,  the  operations  and 
properties of such entities are subject to various federal, state and local laws, ordinances and regulations, including regulations 
relating to common areas and fire and safety requirements.

REIT Regulations. Each of Ashford Trust and Braemar has elected and is qualified and expects to continue to qualify to be 
taxed  as  a  REIT  under  Sections  856  through  860  of  the  Internal  Revenue  Code.  As  REITs,  such  companies  must  currently 
distribute, at a minimum, an amount equal to 90% of their taxable income. In addition, such companies must distribute 100% of 
taxable  income  to  avoid  paying  corporate  federal  income  taxes.  REITs  are  also  subject  to  a  number  of  organizational  and 
operational requirements in order to elect and maintain REIT status. These requirements include specific share ownership tests 
and assets and gross income composition tests. If either Ashford Trust or Braemar fails to continue to qualify as a REIT in any 
taxable  year,  it  is  subject  to  federal  income  tax  (including  any  applicable  alternative  minimum  tax)  on  its  taxable  income  at 
regular corporate tax rates. Even if such companies continue to qualify for taxation as REITs, they may be subject to state and 
local income taxes and to federal income tax and excise tax on their undistributed income.

Americans with Disabilities Act. As the advisor to Ashford Trust, Braemar and Stirling, we are responsible for ensuring 
that the hotels owned by such entities comply with applicable provisions of the Americans with Disabilities Act (the “ADA”) to 
the extent that such hotels are “public accommodations” as defined by the ADA. Non-compliance with the ADA could result in 
imposition of fines or an award of damages to private litigants. The obligation to make readily achievable accommodations is 
an ongoing one, and we continue to assess the hotels and to advise Ashford Trust, Braemar or Stirling, as applicable, to make 
alterations as appropriate in this respect.

Affordable Care Act. Changes in laws and regulations could reduce our profits or increase our costs. We are subject to a 
variety  of  laws,  regulations  and  policies  including  the  employer  mandate  provisions  of  the  Affordable  Care  Act  (“ACA”), 
which imposes penalties on employers failing to offer affordable, minimum value health care coverage to substantially all full-
time equivalent employees and their dependents. We do not anticipate incurring any significant penalties under the ACA. Any 
such penalty would be based on the number of full-time employees. As of December 31, 2023, we had 105 full-time domestic 
corporate  employees  and  approximately  8,900  employees  at  our  consolidated  subsidiaries  that  provide  products  and  services 
primarily to the lodging industry.

Environmental Matters. Under various laws relating to the protection of the environment, a current or previous owner or 
operator (including tenants) of real estate may be liable for contamination resulting from the presence or discharge of hazardous 
or  toxic  substances  at  that  property  and  may  be  required  to  investigate  and  clean  up  such  contamination  at  that  property  or 
emanating  from  that  property.  These  costs  could  be  substantial  and  liability  under  these  laws  may  attach  without  regard  to 
whether the owner or operator knew of, or was responsible for, the presence of the contaminants, and the liability may be joint 
and several. The presence of contamination or the failure to remediate contamination at the hotels owned by Ashford Trust or 
Braemar may expose such entities, and potentially us, to third-party liability or materially and adversely affect the ability to sell, 
lease or develop the real estate or to incur debt using the real estate as collateral.

The  hotels  owned  by  Ashford  Trust,  Braemar  and  Stirling  are  subject  to  various  federal,  state,  and  local  environmental, 
health  and  safety  laws  and  regulations  that  address  a  wide  variety  of  issues,  including,  but  not  limited  to,  storage  tanks,  air 
emissions from emergency generators, storm water and wastewater discharges, lead-based paint, mold and mildew and waste 
management.  These  hotels  incur  costs  to  comply  with  these  laws  and  regulations,  and  we  or  the  property  owners  could  be 
subject to fines and penalties for non-compliance.

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Some of these hotels may contain or develop harmful mold or suffer from other adverse conditions, which could lead to 
liability for adverse health effects and costs of remediation. The presence of significant mold or other airborne contaminants at 
any of the hotels owned by Ashford Trust, Braemar or Stirling could require a costly remediation program to contain or remove 
the  mold  or  other  airborne  contaminants  from  the  affected  hotel  or  increase  indoor  ventilation.  In  addition,  the  presence  of 
significant mold or other airborne contaminants could expose us to liability from guests or employees at the hotels and others if 
property damage or health concerns arise.

In the judgment of management, while we may incur significant expense complying with the various regulation to which 
we  are  subject,  existing  statutes  and  regulations  will  not  have  a  material  adverse  effect  on  our  business.  However,  it  is  not 
possible  to  forecast  the  nature  of  future  legislation,  regulations,  judicial  decisions,  orders  or  interpretations,  nor  their  impact 
upon our future business, financial condition, results of operations or prospects.

Distributions and Our Distribution Policy

Evaluation of our distribution policy and the decision to make a distribution is made solely at the discretion of our board of 
directors  and  is  based  on  factors  including,  but  not  limited  to,  our  ability  to  generate  income,  availability  of  existing  cash 
balances, the performance of our business, capital requirements, applicable law, access to cash in the capital markets and other 
financing  sources,  general  economic  conditions  and  economic  conditions  that  more  specifically  impact  our  business  or 
prospects and other factors our board of directors deems relevant.

Future distribution levels are subject to adjustment based upon any one or more of the factors set forth above, the matters 
discussed  under  “Item  1A.  Risk  Factors”  in  this  Annual  Report  on  Form  10-K  or  any  other  document  we  file  with  the  SEC 
under the Exchange Act and other factors that our board of directors may, from time to time, deem relevant to consider when 
determining an appropriate distribution. Our board of directors may also determine not to make any distribution.

Competition

The  asset  management  industry  is  highly  competitive.  We  compete  on  an  industry,  regional  and  niche  basis  based  on  a 
number  of  factors,  including  ability  to  raise  capital,  investment  opportunities  and  performance,  transaction  execution  skills, 
access to and retention of qualified personnel, reputation, range of products, innovation and fees for our services. Our clients 
compete  with  many  third  parties  engaged  in  the  hotel  industry,  including  other  hotel  operating  companies,  ownership 
companies  (including  hotel  REITs)  and  national  and  international  hotel  brands.  Some  of  these  competitors,  including  other 
REITs  and  private  real  estate  companies  and  funds  may  have  substantially  greater  financial  and  operational  resources  than 
Ashford  Trust,  Braemar  or  Stirling  and  may  have  greater  knowledge  of  the  markets  in  which  we  seek  to  invest.  Such 
competitors may also enjoy significant competitive advantages that result from, among other things, a lower cost of capital and 
enhanced  operating  efficiencies.  Future  competition  from  new  market  entrants  may  limit  the  number  of  suitable  investment 
opportunities offered to Ashford Trust, Braemar and Stirling. It may also result in higher prices, lower yields and a more narrow 
margin over the borrowing cost for Ashford Trust, Braemar and Stirling, making it more difficult to originate or acquire new 
investments  on  attractive  terms.  Certain  competitors  may  also  be  subject  to  different  regulatory  regimes  or  rules  that  may 
provide them more flexibility or better access to pursue potential investments and raise capital for their managed companies. In 
addition, certain competitors may have higher risk tolerance, different risk assessment or a lower return threshold, which could 
allow them to consider a broader range of investments and to bid more aggressively for investment opportunities that we may 
want to pursue.

Ashford Trust, Braemar and Stirling each compete with many third parties engaged in the hotel industry. Competition in 
the  hotel  industry  is  based  on  a  number  of  factors,  most  notably  convenience  of  location,  brand  affiliation,  price,  range  of 
services,  guest  amenities  or  accommodations  offered  and  quality  of  customer  service.  Competition  is  often  specific  to  the 
individual  markets  in  which  properties  are  located  and  includes  competition  from  existing  and  new  hotels.  We  believe  that 
hotels  that  are  affiliated  with  leading  national  brands,  such  as  the  Marriott  or  Hilton  brands,  will  enjoy  the  competitive 
advantages  associated  with  operating  under  such  brands.  Increased  competition  could  have  a  material  adverse  effect  on  the 
occupancy rate, average daily room rate and RevPAR of the hotels owned by Ashford Trust, Braemar or Stirling or may require 
capital improvements that otherwise would not have to be made, which may result in decreases in the profitability of Ashford 
Trust,  Braemar,  or  Stirling  and  decreased  advisory  fees  to  us.  Since  the  fees  we  receive  are  based  in  part  upon  total  equity 
market capitalization and total shareholder returns, such fees are impacted by relative performance of the share price of Ashford 
Trust, Braemar and Stirling compared to competitive REITs.

Insurance

We are required under our advisory agreements to maintain errors and omissions insurance coverage and other insurance 

coverage in amounts which are carried by managers performing functions similar to those we provide.

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Shareholder Rights Plan

On August 30, 2022, we adopted a shareholder rights plan by entering into a Rights Agreement, dated August 30, 2022, 
with  ComputerShare  Trust  Company,  N.A.,  as  rights  agent  (“ComputerShare”)  (the  “Rights  Agreement”).  The  Rights 
Agreement was adopted in response to recent volatility of the stock market and trading of our common stock and is intended to 
protect the Company and its stockholders from efforts to obtain control or rapid share accumulations that are inconsistent with 
the best interests of the Company and its stockholders. Our board of directors implemented the rights plan by declaring (i) a 
dividend to the holders of the Company’s common stock of one preferred share purchase right (a “Right”) for each share of 
common stock and (ii) a dividend to the holders of the Company’s Series D Convertible Preferred Stock of one Right in respect 
of  each  share  of  the  Company’s  common  stock  issuable  upon  conversion  of  the  Series  D  Convertible  Preferred  Stock.  The 
dividends  were  distributed  on  September  9,  2022,  to  our  stockholders  of  record  on  that  date.  Each  of  those  Rights  become 
exercisable  on  the  date  on  which  the  Rights  separate  and  begin  trading  separately  from  our  common  stock  and  entitles  the 
registered  holder  to  purchase  from  the  Company  one  one-thousandth  of  a  share  of  our  Series  F  Preferred  Stock,  par  value 
$0.001 per share (“Series F Preferred Stock”), at a price of $275 per one one-thousandth of a share of our Series F Preferred 
Stock represented by such Right, subject to adjustment. The value of the Rights was de minimis.

On May 15, 2023, we entered into Amendment No. 1 to the Rights Agreement (“Amendment No. 1”) with ComputerShare. 
Pursuant to Amendment No. 1, the Rights Agreement was amended to (i) extend the Final Expiration Date (as defined under the 
Rights  Agreement)  with  respect  to  the  Company’s  Rights  until  July  30,  2024  and  (ii)  decrease  the  beneficial  ownership 
threshold in the definition of “Acquiring Person” from 10% to 7%. Our board of directors determined to adopt Amendment No. 
1 in response to continued volatility of the stock market and trading of our common stock. Pursuant to Amendment No. 1, the 
Rights  will  expire  on  July  30,  2024,  unless  the  expiration  date  is  extended  or  unless  the  Rights  are  earlier  redeemed  by  the 
Company.

Initially,  the  Rights  will  be  attached  to  all  common  stock  and  Series  D  Preferred  Share  certificates  and  no  separate 
certificates  evidencing  the  Rights  (“Right  Certificates”)  will  be  issued.  The  Rights  Agreement  provides  that,  until  the 
Distribution Date (as defined below), or earlier expiration or redemption of the Rights: (i) the Rights will be transferred with 
and only with the common stock and the Series D Preferred Shares, (ii) new common stock and the Series D Preferred Shares 
certificates issued after September 9, 2022 (the “Record Date”) or upon transfer or new issuance of common stock and Series D 
Preferred Shares will contain a notation incorporating the Rights Agreement by reference, and (iii) the surrender for transfer of 
any certificates for common stock or Series D Preferred Shares outstanding as of the Record Date, even without such notation 
or a copy of the Summary of Rights being attached thereto, will also constitute the transfer of the Rights associated with the 
common stock or the Series D Preferred Shares represented by such certificate. The Rights would separate and begin trading 
separately  from  the  common  stock  and  the  Series  D  Preferred  Shares,  and  Right  Certificates  will  be  caused  to  evidence  the 
rights on the earlier to occur of:

i.

10 business days following a public announcement, or the public disclosure of facts indicating, that a person or group 
of  affiliated  or  associated  persons  has  acquired  Beneficial  Ownership  (as  defined  below)  of  7%  or  more  of  the  outstanding 
common stock (with certain exceptions as described below, an “Acquiring Person”) (or, in the event an exchange is effected in 
accordance with Section 24 of the Rights Agreement and our board of directors determines that a later date is advisable, then 
such later date that is not more than 20 days after such public announcement); or

ii. 10 business days (or such later date as may be determined by action of our board of directors prior to such time as any 
person becomes an Acquiring Person) following the commencement of, or announcement of an intention to make, a tender offer 
or exchange offer the consummation of which would result in the beneficial ownership by a person or group of 7% or more of 
the outstanding common stock (the earlier of such dates, the “Distribution Date”). 

36

An Acquiring Person shall not include (i) the Company, (ii) any subsidiary of the Company, (iii) any employee benefit plan 
of  the Company or  of  any  subsidiary of  the  Company, (iv)  any entity or trustee holding (or acting in a fiduciary capacity in 
respect of) common stock for or pursuant to the terms of any such employee benefit plan or for the purpose of funding any such 
plan  or  funding  other  employee  benefits  for  employees  of  the  Company  or  of  any  subsidiary  of  the  Company,  (v)  Monty  J. 
Bennett and his affiliates and associates and (vi) any person who or which, at the close of business on the Record Date, was a 
Beneficial Owner of 7% or more of the common stock of the Company then outstanding, other than a person who or which is 
not an affiliate or associate of the Beneficial Owner (as defined in the Rights Agreement) on the Record Date and who or which 
subsequently  becomes  an  affiliate  or  associate  of  such  Beneficial  Owner  without  the  prior  written  approval  of  our  board  of 
directors (a “Grandfathered Stockholder”); provided, however, that if a Grandfathered Stockholder becomes, after the Record 
Date, the Beneficial Owner of additional common stock (other than as a result of certain corporate actions of the Company), 
regardless of whether, thereafter or as a result thereof, there is an increase, decrease or no change in the percentage of common 
stock then outstanding beneficially owned by such Grandfathered Stockholder, then such Grandfathered Stockholder shall be 
deemed  an  Acquiring  Person  unless,  upon  such  acquisition  of  beneficial  ownership  of  additional  common  stock,  such 
Grandfathered Stockholder is not the Beneficial Owner of 7% or more of the common stock then outstanding; provided further 
that upon the first decrease of a Grandfathered Stockholder’s beneficial ownership below 7%, such Grandfathered Stockholder 
shall no longer be considered a Grandfathered Stockholder and this clause (vi) shall have no further force or effect with respect 
to such Grandfathered Stockholder.

If a person or group becomes an Acquiring Person at any time after the date of the Rights Agreement (with certain limited 
exceptions)  the  Rights  will  become  exercisable  for  common  stock  (or,  in  certain  circumstances,  Preferred  Shares  or  other 
similar  securities  of  the  Company)  having  a  value  equal  to  two  times  the  exercise  price  of  the  Right.  From  and  after  the 
announcement that any person has become an Acquiring Person, if the Rights evidenced by a Right Certificate are or were at 
any time on or after the earlier of (i) the date of such announcement or (ii) the Distribution Date acquired or beneficially owned 
by an Acquiring Person or an associate or affiliate of an Acquiring Person, such Rights shall become void, and any holder of 
such Rights shall thereafter have no right to exercise such Rights.

If, at any time after a person becomes an Acquiring Person: (i) the Company consolidates with, or merges with and into, 
any other person; (ii) any person consolidates with the Company, or merges with and into the Company, and the Company is 
the continuing or surviving corporation of such merger and, in connection with such merger, all or part of the common stock are 
or will be changed into or exchanged for stock or other securities of any other person (or the Company) or cash or any other 
property; or (iii) 50% or more of its consolidated assets or Earning Power (as defined in the Rights Agreement) are sold, then 
proper provision will be made so that each holder of a Right will thereafter have the right to receive, upon the exercise thereof 
at the then current exercise price of the Right, that number of shares of common stock of the acquiring company which at the 
time of such transaction will have a market value of two times the exercise price of the Right. Upon the occurrence of a flip-in 
or flip-over event, if our board of directors so elects, the Company shall deliver upon payment of the exercise price of a Right 
an amount of cash or securities equivalent in value to the common stock issuable upon exercise of a Right; provided that, if the 
Company fails to meet such obligation within 30 days following of the announcement that a person has become an Acquiring 
Person, the Company must deliver, upon exercise of a Right but without requiring payment of the exercise price then in effect, 
common  stock  (to  the  extent  available)  and  cash  equal  in  value  to  the  difference  between  the  value  of  the  common  stock 
otherwise issuable upon the exercise of a Right and the exercise price then in effect. Our board of directors may extend the 30-
day period described above for up to an additional 60 days to permit the taking of action that may be necessary to authorize 
sufficient additional common stock to permit the issuance of common stock upon the exercise in full of the Rights.

Human Capital

Our key human capital management objectives are to attract, recruit, hire, develop and promote a deep and diverse bench of 
talent  that  translates  into  a  strong  and  successful  workforce.  To  support  these  objectives,  our  human  resources  programs  are 
designed  to  develop  talent  to  prepare  them  for  critical  roles  and  leadership  positions  for  the  future;  reward  and  support 
employees through competitive pay and benefit programs; enhance our culture through efforts to foster, promote, and preserve 
a positive corporate culture; and evolve and invest in technology, tools, and resources to enable employees at work.

Employees 

At December 31, 2023, we had a total of 105 corporate employees who directly or indirectly perform various acquisition, 
development,  asset  and  investment  management,  capital  markets,  accounting,  risk  management,  legal,  redevelopment,  and 
corporate  management  functions  for  Ashford  Inc.,  Ashford  Trust,  Braemar  and  Stirling.  Employees  at  our  consolidated 
subsidiaries  provide  products  and  services  primarily  to  the  lodging  industry,  including  hotel  management,  design  and 
construction,  event  technology  and  other  services.  As  of  December  31,  2023,  our  consolidated  subsidiaries  had  a  total  of 
approximately 8,900 employees.

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Access To Reports and Other Information

We maintain a website at www.ashfordinc.com. On our website, we make available free of charge our annual reports on 
Form  10-K,  quarterly  reports  on  Form  10-Q,  current  reports  on  Form  8-K,  and  other  reports  filed  or  furnished  pursuant  to 
Section 13(a) or 15(d) of the Exchange Act, as soon as reasonably practicable after we electronically file such material with the 
SEC. In addition, our Code of Business Conduct and Ethics, Code of Ethics for the Chief Executive Officer, Chief Financial 
Officer,  and  Chief  Accounting  Officer,  Corporate  Governance  Guidelines,  and  Board  Committee  Charters  are  also  available 
free-of-charge on our website or can be made available in print upon request. All reports filed with the SEC may also be read at 
the SEC’s website at www.sec.gov. We also use our website to distribute company information, and such information may be 
deemed material. Accordingly, investors should monitor our website, in addition to our press releases, SEC filings and public 
conference calls and webcasts. The contents of our website are not, however, a part of this report.

A description of any substantive amendment or waiver of our Code of Business Conduct and Ethics or our Code of Ethics 
for our Chief Executive Officer, Chief Financial Officer and Chief Accounting Officer will be disclosed on our website under 
the Corporate Governance section. Any such description will be located on our website for a period of 12 months following the 
amendment or waiver.

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Item 1A. Risk Factors

Summary Risk Factors

Our business is subject to a number of risks, including risks that may prevent us from achieving our business objectives or 
may  adversely  affect  our  business,  financial  condition,  results  of  operations,  cash  flows,  and  prospects.  These  risks  are 
discussed more fully below and include, but are not limited to, risks related to:

•

changes in interest rates;

• macroeconomic  conditions,  such  as  a  prolonged  period  of  weak  economic  growth,  inflation  and  volatility  in  capital 

markets;

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•

•

•
•

•
•

•

•

•

•

uncertainty  in  the  banking  sector  and  market  volatility  due  to  the  2023  failures  of  Silicon  Valley  Bank,  New  York 
Signature Bank and First Republic Bank;

catastrophic  events  or  geopolitical  conditions,  such  as  the  conflict  between  Russia  and  Ukraine  and  the  more  recent 
Israel-Hamas conflict;

extreme weather conditions may cause property damage or interrupt business;

actions by our clients’ lenders to accelerate loan balances and foreclose on our clients’ hotel properties that are security 
for our clients’ loans that are in default;

our dependence on Ashford Trust and Braemar as our primary asset management clients for a substantial portion of 
our operating revenues;
uncertainty  associated  with  the  ability  of  the  Company  to  remain  in  compliance  with  all  covenants  in  our  credit 
agreements and our subsidiaries to remain in compliance with the covenants of their debt and related agreements;
general volatility of the capital markets, the general economy or the hospitality industry, whether the result of market 
events or otherwise, and the market price of our common stock;

availability, terms and deployment of capital;
changes in our industry and the market in which we operate or the general economy;

the degree and nature of our competition;

actual and potential conflicts of interest with or between Ashford Trust, Braemar and Stirling, our executive officers 
and our non-independent directors;
the ability of certain affiliated individuals to control significant corporate activities of the Company and their interests 
may differ from the interests of our other stockholders;

availability of qualified personnel;

changes in governmental regulations, accounting rules, tax rates and similar matters;
our ability to implement effective internal controls to address the material weakness identified in this report;

legislative and regulatory changes;
the possibility that we may not realize any or all of the anticipated benefits from transactions to acquire businesses;

the possibility that we may not realize any or all of the anticipated benefits from our business initiatives;

the failure to make full dividend payments on our Series D Convertible Preferred Stock in consecutive quarters, which 
would result in a higher interest rate and the right of Mr. Monty J. Bennett and Mr. Archie Bennett, Jr. to each have the 
right to appoint one member to the Board until such arrearages are paid in full;

disruptions relating to the acquisition or integration of Alii Nui and Chesapeake or any other business we invest in or 
acquire, which may harm relationships with customers, employees and regulators; and

unexpected costs of further goodwill impairments relating to the acquisition or integration of Alii Nui, Chesapeake or 
any other business we invest in or acquire. 

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Risks Related to Our Business

A  financial  crisis,  economic  slowdown,  pandemic  or  epidemic  or  other  economically  disruptive  event  may 

significantly and adversely affect our businesses.

We provide services primarily to clients in the hospitality industry. The performance of the hospitality industry has been 
closely linked with the performance of the general economy and, specifically, growth in the U.S. gross domestic product. In 
periods of economic difficulties or concerns with respect to communicable disease, business and leisure travelers may seek to 
reduce travel costs and/or health risks by limiting travel or seeking to reduce costs on their trips. Any economic recession will 
likely have an adverse effect on our clients Ashford Trust, Braemar and Stirling. Additionally, the public perception of a risk of 
a  pandemic,  such  as  COVID-19,  Ebola,  H1N1  influenza  (swine  flu),  MERS,  SARs,  avian  flu,  the  Zika  virus  or  similar 
outbreaks,  or  public  perception  of  health  risks  linked  to  perceived  regional  food  and  beverage  safety,  may  further  affect  our 
clients’ businesses, and thereby may adversely affect our business, particularly with respect to: (i) base and incentive fees paid 
to  us  by  our  clients  under  our  advisory  agreements  (which  depend  in  part  on  our  clients’  market  capitalization  and  business 
performance  at  our  clients’  hotels);  and  (ii)  revenues  generated  by  our  INSPIRE,  Premier  and  Remington  businesses,  which 
depend in significant part on occupancy levels and operating performance at our clients’ hotels.

Economic  conditions  in  the  United  States  could  have  a  material  adverse  impact  on  our  earnings  and  financial 

condition.

The  economic  outlook  in  the  United  States  is  uncertain  and  facing  recessionary  concerns  resulting  from  slowing  gross 
domestic product growth, continuing effects of the COVID-19 pandemic, rising inflation, increasing interest rates, supply chain 
disruptions, the conflict between Russia and Ukraine and the more recent Israel-Hamas conflict. Because economic conditions 
in  the  United  States  may  affect  demand  within  the  hospitality  industry  and  our  subsidiaries’  businesses,  current  and  future 
economic  conditions  in  the  United  States,  including  slower  growth,  stock  market  volatility  and  recession  fears,  could  have  a 
material adverse impact on our earnings and financial condition. Economic conditions may be affected by numerous factors, 
including  but  not  limited  to,  the  pace  of  economic  growth  and/or  recessionary  concerns,  inflation,  increases  in  the  levels  of 
unemployment,  energy  prices,  changes  in  currency  exchange  rates,  uncertainty  about  government  fiscal  and  tax  policy, 
geopolitical events, the regulatory environment and the availability of credit and interest rates.

Inflation and price volatility could negatively impact our businesses and results of operations.

General inflation in the United States has risen to levels not experienced in recent decades, including rising energy prices, 
prices  for  consumer  goods,  interest  rates,  wages,  and  currency  volatility,  causing  interest  rates  and  borrowing  costs  to  rise. 
These increases and any fiscal, monetary or other policy interventions by the U.S. government or Federal Reserve in reaction to 
such  events  could  negatively  impact  our  businesses  by  increasing  our  operating  costs  and  our  borrowing  costs  and  may 
negatively impact our ability to access the debt markets on favorable terms.

Our cash, cash equivalents and investments could be adversely affected if the financial institutions in which we hold our 

cash, cash equivalents and investments fail. 

We  regularly  maintain  cash  balances  at  third-party  financial  institutions  in  excess  of  the  Federal  Deposit  Insurance 
Corporation  (the  “FDIC”)  insurance  limit.  The  FDIC  took  control  and  was  appointed  receiver  of  Silicon  Valley  Bank,  New 
York  Signature  Bank  and  First  Republic  Bank  on  March  10,  2023,  March  12,  2023  and  May  1,  2023,  respectively.  The 
Company  did  not  have  any  direct  exposure  to  Silicon  Valley  Bank,  New  York  Signature  Bank  or  First  Republic  Bank. 
However, if other banks and financial institutions enter receivership or become insolvent in the future in response to financial 
conditions  affecting  the  banking  system  and  financial  markets,  our  ability  to  access  our  existing  cash,  cash  equivalents  and 
investments may be threatened and could have a material adverse effect on our business and financial condition.

We have identified a material weakness in our internal control over financial reporting which may, if not remediated, 

result in additional material misstatements in our financial statements.

Our management is responsible for establishing and maintaining adequate internal control over our financial reporting, as 
defined  in  Rule  13a-15(f)  under  the  Securities  Exchange  Act  of  1934.  As  disclosed  in  Item  9A,  “Controls  and  Procedures,” 
management  identified  a  material  weakness  in  our  internal  control  over  financial  reporting.  The  material  weakness  was 
identified solely as it pertains to the Company’s new insurance subsidiary, Warwick, that was formed in December 2023, and 
more  specifically  solely  related  to  management’s  review  controls  over  evaluating  whether  the  revenue  and  expense  from  the 
one-time transfer of the casualty insurance loss portfolio to Warwick should eliminate in consolidation.

40

A material weakness is defined as a deficiency, or combination of deficiencies, in internal control over financial reporting, 
such that there is a reasonable possibility that a material misstatement of our annual or interim financial statements will not be 
prevented  or  detected  on  a  timely  basis.  As  a  result  of  the  material  weakness,  our  management  concluded  that  our  internal 
control over financial reporting and related disclosure controls and procedures were not effective based on criteria set forth by 
the Committee of Sponsoring Organizations of the Treadway Commission.

We are actively engaged in developing and executing a remediation plan designed to address this material weakness. If our 
remedial  measures  are  insufficient  to  address  the  material  weakness,  or  if  additional  material  weaknesses  or  significant 
deficiencies  in  our  internal  control  are  discovered  or  occur  in  the  future,  our  financial  statements  may  contain  material 
misstatements and we could be required to restate our financial results.

The asset management, advisory and products and services businesses are highly competitive.

The  asset  management,  advisory  and  products  and  services  businesses  are  highly  competitive.  Competition  in  these 
businesses is driven by a variety of factors including: asset and investment performance; the quality of service provided to the 
companies we advise; investor perception of an asset and investment manager’s drive, focus and alignment of interest; terms of 
investment, including the level of fees and expenses charged for services; our actual or perceived financial condition, liquidity 
and  stability;  the  duration  of  relationships  with  investors;  brand  recognition;  and  business  reputation.  We  expect  to  face 
competition primarily from other asset, service and investment management firms. A number of factors serve to increase our 
competitive risks including but not limited to:

•

•

•

•

•

•

•

•

•

•

•

•

•

•

other  asset  managers  or  advisors  may  have  greater  financial,  technical,  marketing  and  other  resources  and  more 
personnel than we do;

other  asset  managers  or  advisors  may  offer  more  products  and  services  than  we  do  or  be  more  adept  at  developing, 
marketing and managing new products and services than we are;

Ashford Trust, Braemar, and other companies that we may advise may not perform as well as the clients of other asset 
managers;

several  other  asset  managers  or  advisors  and  their  clients  have  significant  amounts  of  capital  and  many  of  them  have 
similar  management  and  investment  objectives  to  ours  which  may  create  additional  competition  for  advisory 
opportunities;

some  of  these  other  asset  managers’  or  advisors’  clients  may  also  have  a  lower  cost  of  capital  and  access  to  funding 
sources that are not available to us or the companies that we advise, which may create competitive disadvantages for us 
with respect to funding opportunities;

some of these other asset managers’ or advisors’ clients may have higher risk tolerance, different risk assessment or a 
lower return threshold, which could allow them to facilitate the acquisition and management by their clients of a wider 
variety  of  assets  and  allow  them  to  consider  a  broader  range  of  investments  and  to  advise  their  clients  to  bid  more 
aggressively for investment opportunities on which we would advise our clients to bid;

there  are  relatively  few  barriers  to  entry  impeding  new  asset  management  or  advisory  companies  and  the  successful 
efforts of new entrants into the asset management businesses are expected to continue to result in increased competition;

some  other  asset  managers  or  advisors  may  have  better  expertise  or  be  regarded  by  potential  clients  as  having  better 
expertise with regard to specific assets or investments;

other asset managers or advisors may have more scalable platforms and may operate more efficiently than us;

other  asset  managers  or  advisors  may  have  better  brand  recognition  than  us  and  there  is  no  assurance  that  we  will 
maintain a positive brand in the future;

other industry participants may from time to time seek to recruit members of our management or investment teams and 
other employees away from us;

an  increase  in  the  allocation  of  capital  to  our  asset  strategies  by  institutional  and  individual  investors  could  lead  to  a 
reduction in the size and duration of pricing inefficiencies that we may seek to exploit;

a  decrease  in  the  allocation  of  capital  to  our  asset  strategies  could  intensify  competition  for  that  capital  and  lead  to 
difficulty in raising new capital; and

the market for qualified professionals is intensely competitive and our ability to continue to compete effectively will also 
depend upon our ability to attract, retain and motivate our employees.

41

Our  inability  to  effectively  compete  in  these  and  other  areas  may  have  an  adverse  effect  on  our  business,  results  of 

operations and financial condition.

The investments of the entities we currently advise and provide other products and services to are concentrated in the 
hotel industry. Our business may be significantly and adversely affected by the economic downturn in that sector and we will 
be significantly influenced by the economies and other conditions in the specific markets in which our asset management 
clients operate.

Substantially  all  of  the  investments  of  Ashford  Trust,  Braemar  and  Stirling  and  the  investments  of  other  clients  we  also 
provide products and services to are concentrated in the hotel industry. This concentration exposes our clients and therefore us, 
to  economic  downturn  in  the  hotel  real  estate  sector  to  a  greater  extent  than  if  the  investments  of  ours  and  our  clients  were 
diversified across other sectors of the real estate industry or other industries. 

Similarly,  we  are  particularly  susceptible  to  adverse  market  conditions  in  areas  in  which  our  clients  have  high 
concentrations of properties. Industry downturns, relocation of businesses, oversupply of hotel rooms, reduction in travel and/or 
lodging demand or other adverse economic developments in the hotel industry generally or in areas where our clients have a 
high concentration of properties could adversely affect us. In addition, some of our clients’ properties are located in areas where 
recently  there  have  been  bouts  of  civil  unrest.  Adverse  conditions  in  these  areas  (including  business  layoffs  or  downsizing, 
industry slowdowns, property damage and other factors) may have an adverse effect on our business.

The design and construction business acquisition may not be accretive to our stockholders.

While  it  is  intended  that  the  acquisition  of  our  design  and  construction  business  will  be  accretive  to  our  performance 
metrics  (including  after  taking  into  account  the  possible  conversion  of  the  Series  D  Convertible  Preferred  Stock  into  our 
common stock), there can be no assurance that this will be the case. While the long-term value of the design and construction 
business is difficult to predict, the failure of the acquisition to be accretive to the Company’s stockholders could have a material 
adverse effect on the Company’s business, financial condition, and results of operations.

The hotel management business acquisition may not be accretive to our stockholders.

While  it  is  intended  that  the  acquisition  of  our  hotel  management  business  will  be  accretive  to  our  performance  metrics 
(including  after  taking  into  account  the  possible  conversion  of  the  Series  D  Convertible  Preferred  Stock  into  our  common 
stock),  there  can  be  no  assurance  that  this  will  be  the  case.  While  the  long-term  value  of  the  hotel  management  business  is 
difficult to predict, the failure of the acquisition to be accretive to the Company’s stockholders could have a material adverse 
effect on the Company’s business, financial condition, and results of operations.

We  have  no  experience  in  operating  an  insurance  business,  and  our  entry  into  the  insurance  market  may  not  be 

successful. 

Through  Warwick,  we  are  entering  into  the  business  of  providing  insurance  policies  covering  general  liability,  workers’ 
compensation and business automobile claims to certain affiliates of the Company, their advisees and certain unrelated entities 
in contractual relationships with the Company’s affiliates. Warwick is licensed by the Texas Department of Insurance. Entering 
the insurance business will subject us to additional laws and regulations and involves additional risks, including risks relating to 
regulatory oversight and examinations, risks related to compliance with capital maintenance requirements, and increased risks 
of litigation. The Company has no experience in operating an insurance business, which would enhance these risks. Expanding 
our  business  into  the  realm  of  insurance  involves  a  number  of  risks,  including  the  required  investment  of  capital  and  other 
resources,  increasing  demands  on  our  operational  and  management  systems  and  controls,  the  diversion  of  management’s 
attention  from  our  core  business,  and  our  ability  to  implement  an  effective  marketing  strategy  to  promote  awareness  of  our 
insurance  products.  The  insurance  industry  is  highly  competitive  and  there  can  be  no  assurance  that  our  plans  to  enter  the 
insurance market will be successful. If our proposed insurance business does not generate sufficient revenue or if we are unable 
to efficiently manage our expanded operations, our results of operations will be adversely affected.

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We may be a “controlled company” within the meaning of the rules of NYSE American and, as a result, would qualify 

for, and could rely on, exemptions from certain corporate governance requirements. 

Following the expiration of certain time and voting restrictions in the Investor Rights Agreement on August 8, 2023, the 
Bennetts gained control of a majority of the voting power of our equity securities. For a period of five years after the effective 
date of the Investor Rights Agreement, the Bennetts have agreed not to elect, or to cause the Company to elect, to be exempt 
from the NYSE American’s corporate governance requirements on account of the Company’s status as a “controlled company.” 
As  a  result,  we  may  be  a  “controlled  company”  within  the  meaning  of  the  corporate  governance  standards  of  the  NYSE 
American  after  such  time.  Currently,  under  the  rules  of  the  NYSE  American,  a  company  for  which  more  than  50%  of  the 
outstanding voting power is held by an individual, group, or another company is a “controlled company” and may elect to be 
exempt from certain stock exchange corporate governance requirements, which, generally, include the following:

•

•

•

the requirement that a majority of the board of directors consists of independent directors;

the  requirement  that  the  Company’s  nominating  and  corporate  governance  committee  consists  entirely  of  independent 
directors; and

the requirement that the Company’s compensation committee consists entirely of independent directors.

Accordingly,  in  the  event  we  are  a  “controlled  company”  and  elect  to  be  exempt  from  some  or  all  of  these  corporate 
governance requirements, you may not have the same protections afforded to stockholders of companies that are subject to all 
of the NYSE American corporate governance requirements.

We  cannot  assure  you  that  our  common  stock  will  be  liquid  or  that  it  will  remain  listed  on  the  NYSE  American 
exchange. A failure to regain compliance with the NYSE American stockholders’ equity listing requirements or failure to 
continue to meet the other listing requirements could result in a delisting of our common stock.

Our common stock is listed on the NYSE American exchange. The NYSE American’s listing standards generally mandate 
that we meet certain requirements relating to stockholders’ equity, stock price, market capitalization, aggregate market value of 
publicly held shares and distribution requirements.

On December 20, 2023, the Company received a Notice from the NYSE American that it was not in compliance with the 
continued  listing  standards  set  forth  in  Sections  1003(a)(i)  and  (ii)  of  the  Company  Guide.  Specifically,  the  Notice  indicated 
that  the  Company  was  not  in  compliance  with  Sections  1003(a)(i)  and  1003(a)(ii)  of  the  Company  Guide,  requiring  a  listed 
company  to  have  stockholders’  equity  of  (i)  at  least  $2.0  million  if  it  has  reported  losses  from  continuing  operations  or  net 
losses in two of its three most recent fiscal years and (ii) at least $4.0 million if it has reported losses from continuing operations 
or net losses in three of its four most recent fiscal years. The Company reported a stockholders’ deficit of $304.6 million as of 
December 31, 2023, and  had losses  from  continuing operations and/or net losses in three of its four most recent fiscal years 
ended  December  31,  2023.  The  Company  submitted  a  plan  to  the  NYSE  American  on  January  12,  2024  addressing  how  it 
intends to regain compliance with Sections 1003(a)(i) and (ii) of the Company Guide by June 20, 2025, or sooner if the NYSE 
American determines that the nature and circumstances of the Company’s continued listing status warrant a shorter period of 
time.

On February 27, 2024, the Company received notification from the NYSE American that it had accepted the Company’s 
plan and granted a plan period through June 20, 2025. During the plan period the Company will be subject to quarterly review 
to  determine  if  it  is  making  progress  consistent  with  the  plan.  If  the  Company  does  not  regain  compliance  with  the  NYSE 
American listing standards by June 20, 2025, or if the Company does not make sufficient progress consistent with its plan, then 
the NYSE American may initiate delisting proceedings.

Additionally,  in  the  future  we  may  not  be  able  to  maintain  such  minimum  stockholders’  equity  and/or  issue  additional 
equity securities in exchange for cash or other assets, if available, to maintain the minimum stockholders’ equity required by the 
NYSE American. If we are delisted from the NYSE American exchange then our common stock will trade, if at all, only on the 
over-the-counter  market,  such  as  the  OTC  Bulletin  Board  securities  market,  and  then  only  if  one  or  more  registered  broker-
dealer market makers comply with quotation requirements. In addition, delisting of our common stock could depress our stock 
price,  substantially  limit  liquidity  of  our  common  stock  and  materially  adversely  affect  our  ability  to  raise  capital  on  terms 
acceptable to us, or at all. Delisting from the NYSE American exchange could also have other negative results, including the 
potential loss of confidence by suppliers and employees and the loss of institutional investor interest. We cannot assure you that 
our common stock will be liquid or that it will remain listed on the NYSE American exchange. A failure to regain compliance 
with the NYSE American stockholders’ equity requirements or failure to continue to meet the other listing requirements could 
result in a delisting of our common stock.

43

We are subject to substantial regulation, numerous contractual obligations and extensive internal policies and failure to 
comply  with  these  matters  could  have  a  material  adverse  effect  on  our  business,  financial  condition  and  results  of 
operations.

We  and  our  subsidiaries  are  subject  to  substantial  regulation,  numerous  contractual  obligations  and  extensive  internal 
policies. Given our organizational structure, we are subject to regulation by the SEC, the Internal Revenue Service, and other 
federal,  state  and  local  governmental  bodies  and  agencies.  We  also  are  responsible  for  managing  the  regulatory  aspects  of 
Ashford Trust and Braemar, including compliance with applicable REIT rules. These regulations are extensive, complex and 
require substantial management time and attention. If we fail to comply with any of the regulations that apply to our business or 
the businesses of Ashford Trust, Braemar or other entities that we advise, we could be subjected to extensive investigations as 
well  as  substantial  penalties,  and  our  business  and  operations  could  be  materially  adversely  affected.  We  also  will  have 
numerous  contractual obligations  that  we  must adhere to on a continuous basis to operate our business, the default of which 
could have a material adverse effect on our business and financial condition. While we have designed policies to appropriately 
operate our business and the entities we advise, these internal policies may not be effective in all regards and, further, if we fail 
to comply with our internal policies, we could be subjected to additional risk and liability.

If  certain  of  our  subsidiaries  that  engage  in  the  hotel  management  business  do  not  qualify  as  “eligible  independent 
contractors” under applicable REIT rules, each REIT (including Ashford Trust and Braemar) for which such subsidiaries 
provide services might fail to qualify as a REIT.

If our subsidiaries that engage in the hotel management business, including Ashford Services and its subsidiaries (including 
Remington), do not qualify as “eligible independent contractors” under applicable REIT rules, each REIT for which Ashford 
Services and its subsidiaries provide hotel management services (including Ashford Trust and Braemar) might fail to qualify as 
a REIT. Each of our hotel management companies that enters into a hotel management contract with a TRS lessee of a REIT 
must qualify as an “eligible independent contractor” under the applicable REIT rules in order for the rent paid to the REIT by 
its TRS lessees to be qualifying income for the REIT under the applicable REIT rules. Among other requirements, in order to 
qualify as an eligible independent contractor with respect to a REIT, a management company must not own more than 35% of 
the outstanding shares of the REIT (by value) and no person or group of persons can own more than 35% of the outstanding 
shares of the REIT and the ownership interests of the management company, taking into account only owners of more than 5% 
of shares of the REIT and, with respect to ownership interests in such management companies that are publicly traded, only 
holders  of  more  than  5%  of  such  ownership  interests.  Complex  ownership  attribution  rules  apply  for  purposes  of  these  35% 
thresholds. Additionally, Ashford Services and its subsidiaries, including Remington, must comply with the provisions of the 
private  letter  ruling  each  of  Ashford  Trust  and  Braemar  obtained  from  the  Internal  Revenue  Service  in  connection  with  our 
acquisition  of  Remington  to  ensure  that  Ashford  Services  and  its  subsidiaries,  including  Remington,  continue  to  qualify  as 
“eligible independent contractors” under applicable REIT rules.

We may do more business internationally, which may subject us to numerous political, economic, market, reputational, 

operational, legal, regulatory and other risks that could adversely impact our business and results of operations.

We have limited experience operating internationally but we may do so in the near future, in our capacity as advisor to an 
entity  with  international  operations.  As  a  result  of  any  future  international  operations  conducted  by  us,  our  business  and 
financial  results  in  the  future  could  be  adversely  affected  due  to  currency  fluctuations,  social  or  judicial  instability,  acts  or 
threats  of  terrorism,  changes  in  governmental  policies  or  policies  of  central  banks,  expropriation,  nationalization  and/or 
confiscation  of  assets,  price  controls,  fund  transfer  restrictions,  capital  controls,  exchange  rate  controls,  taxes,  inadequate 
intellectual  property  protection,  unfavorable  political  and  diplomatic  developments,  changes  in  legislation  or  regulations  and 
other additional international developments or restrictive actions. These risks are especially acute in emerging markets. Many 
non-U.S.  jurisdictions  in  which  we  may  do  business  have  been  negatively  impacted  by  recessionary  conditions.  These 
jurisdictions may continue to experience increasing levels of stress. In addition, the risk of default on sovereign debt in some 
non-U.S. jurisdictions could expose us to substantial losses. Any such unfavorable conditions or developments could have an 
adverse impact on our businesses and results of operations.

We may also experience difficulty entering new international markets due to regulatory barriers, the necessity of adapting 
to  new  regulatory  systems  and  problems  related  to  entering  new  markets  with  different  cultural  bases  and  political  systems. 
These difficulties may prevent, or significantly increase the cost of, our international expansion.

In  addition,  changes  in  policies  or  laws  of  the  U.S.  or  foreign  governments  resulting  in,  among  other  things,  higher 
taxation, currency conversion limitations, restrictions on fund transfers or the expropriation of private enterprises, could reduce 
the  anticipated  benefits  of  our  international  expansion.  Any  actions  by  countries  in  which  we  conduct  business  to  reverse 
policies that encourage investment could adversely affect our business. If we fail to realize the anticipated growth of our future 
international operations, our business and operating results could suffer.

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Our ability to raise capital and attract investors for our existing and potential advisory clients and our performance is 

critical to our ability to earn fees and grow our businesses.

The  majority  of  base  advisory  fees  that  we  earn  in  our  asset  management  business  are  based  on  the  total  market 
capitalization of the entities that we advise. Accordingly, our base fees are expected to increase if we are able to successfully 
raise  capital  in  the  debt  and  equity  markets  for  our  existing  and  potential  clients.  Conversely,  our  base  fees  are  expected  to 
decrease  if  the  total  market  capitalization  of  our  existing  clients  declines.  Further,  the  incentive  fees  we  earn  in  our  asset 
management business will be primarily driven by the outperformance of our clients as compared with their respective peers, 
based  on  total  stockholder  return.  Recently,  the  total  market  capitalization  of  our  clients  has  declined  significantly,  which 
reduces the amount of the base asset management fees paid pursuant to our advisory agreements with our clients and reduces 
the likelihood that we will earn an incentive fee for this year.

Our ability to earn these fees is subject to a number of risks, many of which are beyond our control, including monetary 
and fiscal policies, domestic and international economic conditions, political considerations and capital markets. To the extent 
that general capital markets activity slows down or comes to a halt, our clients may have difficulty growing or refinancing their 
existing  debt  obligations.  This  risk  is  based  on  micro-  and  macro-economic  market  factors  including  but  not  limited  to 
disruptions  in  the  debt  and  equity  capital  markets,  resulting  in  the  lack  of  access  to  capital  or  prohibitively  high  costs  of 
obtaining or replacing capital. The markets have experienced a high level of volatility as a result of the COVID-19 pandemic 
and the full economic impact is difficult to predict. If we are unable to raise capital and attract investors for our existing and 
potential advisory clients, this would negatively impact our advisory fees and would have a negative impact on other revenues 
from our services businesses. 

We are no longer eligible to file a new Form S-3 registration statement or a post-effective amendment to our Form S-3, 

which would impair our capital raising activities.

As a result of our recent payment defaults under our Series D Convertible Preferred Stock, we are no longer eligible to file 
a new Form S-3 registration statement or a post-effective amendment to our current Form S-3. If we are unable to regain Form 
S-3 eligibility, this could impair our capital raising ability. Under these circumstances, we will be required to use a registration 
statement on Form S-1 to register securities with the SEC, which would hinder our ability to act quickly in raising capital to 
take advantage of market conditions in our capital raising activities and would increase our cost of raising capital.

We  are  predominantly  dependent  on  Ashford  Trust  and  Braemar  as  our  primary  asset  management  clients  for  a 
substantial portion of our operating revenues, the loss of either of which, or their failure or inability to pay any amounts 
owed to us, including under their advisory agreements, could adversely affect our business, financial condition, prospects 
and  results  of  operations.  Ashford  Trust  and  Braemar  are  also  customers  of  our  consolidated  subsidiaries  that  provide 
products and services to the hospitality industry.

Ashford Trust and Braemar are our largest clients for which we currently provide asset management and advisory services. 
Ashford  Trust  and  Braemar  are  also  customers  of  our  consolidated  subsidiaries  that  provide  products  and  services  to  the 
hospitality industry. Therefore, our business is subject to the risks of the businesses of Ashford Trust and Braemar. The loss or 
failure of either client, termination of either advisory agreement, the failure or inability of either client to pay us any amounts 
owed  under  their  respective  advisory  agreements  or  other  contracts,  and  particularly  their  failure  or  inability  to  pay  all  or  a 
portion  of  any  applicable  termination  fee,  would  adversely  affect  our  business,  financial  condition,  prospects  and  results  of 
operations. Additionally, these clients could sell assets over time or lose hotels to lenders who have foreclosed on loans secured 
by our clients’ properties, decreasing their total market capitalization, and thereby cause our advisory fees and other revenues to 
decrease, which would adversely affect our results of operations and financial condition.

We  depend  on  our  key  personnel  with  long-standing  business  relationships.  The  loss  of  such  key  personnel  could 

threaten our ability to operate our business successfully.

Our  future  success  depends,  to  a  significant  extent,  upon  the  continued  services  of  our  management  team  and  key 
employees of the businesses we have acquired and may in the future acquire. In particular, the hotel industry and/or investment 
experience  of  Messrs.  Monty  J.  Bennett,  Alex  Rose,  Deric  S.  Eubanks  and  Justin  Coe  and  the  extent  and  nature  of  the 
relationships  they  have  developed  with  hotel  franchisors,  operators,  and  owners  and  hotel  lending  and  other  financial 
institutions  are  critically  important  to  the  success  of  our  business.  The  loss  of  services  of  one  or  more  members  of  our 
management or investment teams could harm our business and our prospects. 

45

Our  platform  may  not  be  as  scalable  as  we  anticipate  and  we  could  face  difficulties  growing  our  business  without 

significant new investment in personnel and infrastructure.

Our  platform  may  not  be  as  scalable  as  we  anticipate  and  we  could  face  difficulties  growing  our  business  without 
significant new investment in personnel and infrastructure. It is possible that if our business grows substantially, we will need to 
make significant new investment in personnel and infrastructure to support that growth. We may be unable to make significant 
investments on a timely basis or at reasonable costs, and our failure in this regard could disrupt our business and operations.

If our portfolio management techniques and strategies are not effective, we may be exposed to material unanticipated 

losses.

Our  portfolio  management  techniques  and  strategies  may  not  fully  mitigate  the  risk  exposure  of  our  operations  in  all 
economic or market environments, or against all types of risk, including risks that we might fail to identify or anticipate. Any 
failures in our portfolio management techniques and strategies to accurately quantify such risk exposure could limit our ability 
to manage risks in our operations and could result in losses.

We may acquire other complementary businesses, which could require significant management attention, disrupt our 

business, dilute stockholder value and harm our business, revenue and financial results.

We have in the past, and may in the future, make certain strategic acquisitions of complementary businesses, such as our 
recent acquisition of Alii Nui. Our acquisitions may not achieve our goals, and we may not realize benefits from acquisitions. 
Any integration process will require significant time and resources, and we may not be able to manage the process successfully 
or  fully  realize  all  of  the  anticipated  benefits  and  synergies  from  our  acquisitions.  If  we  fail  to  successfully  integrate 
acquisitions, or the personnel or technologies associated with those acquisitions, the business, revenue and financial results of 
the  combined  company  could  be  harmed.  We  may  not  successfully  evaluate  or  utilize  the  acquired  assets  and  accurately 
forecast the financial impact of an acquisition, including accounting charges. We may also incur unanticipated liabilities that we 
assume as a result of acquiring companies. We may have to pay cash, incur debt or issue equity securities to pay for any such 
acquisition, each of which could affect our financial condition or the value of our securities. We would expect to finance any 
future  acquisitions  through  a  combination  of  additional  issuances  of  equity,  corporate  indebtedness  or  cash  from  operations. 
The sale of equity to finance any such acquisitions could result in dilution to our stockholders. The incurrence of indebtedness 
would result in increased fixed obligations and could also include covenants or other restrictions that would impede our ability 
to manage our operations. Further, the companies we acquire may require increases in working capital and capital expenditure 
investments to fund their growth, and may not achieve anticipated revenue, earnings or cash flows, including as a result of the 
loss of any key employees or declines in hotel occupancy and/or revenue per available room due to COVID-19 or other factors. 

In  the  future,  we  may  not  be  able  to  find  other  suitable  acquisition  candidates,  and  we  may  not  be  able  to  complete 
acquisitions on favorable terms, if at all. Our acquisition strategy could require significant management attention, disrupt our 
business and harm our business, revenue and financial results.

Certain provisions of Nevada law could inhibit changes in control.

Certain provisions of the Nevada Revised Statutes (the “NRS”) may have the effect of inhibiting a third-party from making 
a proposal to acquire the Company under circumstances that otherwise could provide our stockholders with the opportunity to 
realize a premium over the then-prevailing market price of our common stock or a “control premium” for their shares or inhibit 
a transaction that might otherwise be viewed as being in the best interest of our stockholders. These provisions include:

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•

“business  combination”  provisions  that,  subject  to  limitations,  prohibit  certain  business  combinations  between  the 
Company and an “interested stockholder” (defined generally as any person who beneficially owns 10% or more of the 
voting  power  of  our  shares  and,  if  specified  conditions  exist,  certain  of  our  affiliates)  for  two  years  after  the  date  on 
which  the  stockholder  first  becomes  an  interested  stockholder,  and  thereafter  continues  to  prohibit  such  combinations 
unless specified conditions are satisfied;

“control share” provisions that provide that “control shares” of our company (defined as shares which, when aggregated 
with  other  shares  controlled  by  the  stockholder,  entitle  the  stockholder  to  exercise  one  of  three  increasing  ranges  of 
voting power in electing directors (a “controlling interest”), together with shares acquired within 90 days immediately 
before acquisition of the controlling interest) have no voting rights except to the extent approved by our stockholders by 
the affirmative vote of at least a majority of our voting power, excluding all interested shares.

“constituency” provisions that allow the directors to consider a wide range of interests, such as those of employees and 
the community, in their decision making. The constituency provisions apply to takeovers and would allow the directors 
to respond based on considerations other than the stockholders; and 

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•

provisions  which  generally  prohibit  the  removal  of  a  director  by  less  than  two-thirds  of  the  voting  power  of  the 
corporation.

Our charter contains a provision opting out of the business combination provisions.

Pursuant to Section 78.378(1) of the NRS, the Company has elected not to be governed by the provisions of Nevada state 
law applicable to the acquisition of a controlling interest in the stock of the Company, as set forth in NRS Sections 78.378 to 
78.3793, involving the acquisition of a controlling interest in the stock of the Company by: (i) Mr. Archie Bennett, Jr.; (ii) Mr. 
Monty J. Bennett; (iii) MJB Investments; (iv) any present or future affiliate of Mr. Archie Bennett, Jr. or Mr. Monty J. Bennett; 
(v) Ashford Trust; (vi) Braemar; or (vii) any other entity that is advised by the Company or its controlled affiliates through an 
advisory agreement. In addition, the control share provisions only apply to corporations that have 200 or more stockholders of 
record, at least 100 of whom have had Nevada addresses appearing on the stock ledger of the corporation for at least 90 days 
before  the  date  on  which  the  applicability  of  those  provisions  is  determined.  As  of  December  31,  2023,  none  of  our  record 
stockholders had a Nevada address appearing on our stock ledger. 

In  addition,  the  NRS  provides  that,  except  where  the  action  impedes  the  rights  of  stockholders  to  vote  for  or  remove 
directors, an act of a director relating to or affecting an acquisition or a potential acquisition of control of a corporation is not 
subject  to  a  higher  duty  or  greater  scrutiny  than  is  applied  to  any  other  act  of  a  director.  Hence,  directors  of  a  Nevada 
corporation may not be required to act in certain takeover situations under the same standards or be subject to the same standard 
of judicial review as apply in Delaware and some other corporate jurisdictions.

Stockholders will have limited control over changes in our policies and operations, which increases the uncertainty and 

risks they face as stockholders. 

Our board of directors determines its major policies, including its policies regarding growth and distributions. Under the 
NRS, the authority to manage the Company’s business and affairs is vested in its board of directors. Our board of directors may 
amend  or  revise  its  corporate  policies  without  a  vote  of  its  stockholders.  We  may  change  its  corporate  policies  without 
stockholder notice or consent, which could result in investments or activities that are different than, or in different proportion 
than,  those  described  in  this  Annual  Report  on  Form  10-K.  Under  the  NRS,  and  under  our  charter  and  bylaws,  stockholders 
have  a  right  to  vote  only  on  limited  matters.  Our  board  of  directors’  broad  discretion  in  setting  policies  and  stockholders’ 
inability to exert control over those policies increases the uncertainty and risks stockholders face. 

Our charter designates the Business Court of the Eighth Judicial District Court of the State of Nevada, or if this Court 
does  not  have  jurisdiction  because  the  action  asserts  a  federal  claim,  the  United  States  District  Court  for  the  District  of 
Nevada,  Southern  Division,  as  the  sole  and  exclusive  forum  for  certain  types  of  actions  and  proceedings  that  may  be 
initiated  by  our  stockholders,  which  could  limit  our  stockholders’  ability  to  obtain  a  favorable  judicial  forum  for  disputes 
with us or our directors, officers or employees. 

While  the  corporation  has  the  option  to  consent  to  the  selection  of  an  alternative  forum,  our  charter  provides  that  the 
Business  Court  of  the  Eighth  Judicial  District  of  the  State  of  Nevada,  or  if  this  Court  does  not  have  jurisdiction  because  the 
action asserts a federal claim, the United States District Court for the District of Nevada, Southern Division, are the sole and 
exclusive  forums  for:  (i)  any  derivative  action  or  proceeding  brought  on  the  corporation’s  behalf;  (ii)  any  action  asserting  a 
claim of breach of a fiduciary duty owed by any of the corporation’s directors, officers, employees or agents in such capacity; 
or  (iii)  any  action  arising  pursuant  to,  or  to  interpret,  apply,  enforce  or  determine  the  validity  of,  any  provision  of  Nevada’s 
business association statutes, the corporation’s articles of incorporation and bylaws or any agreement entered into pursuant to 
the statute governing voting trusts to which the corporation is a party or of which the corporation is a beneficiary. This choice 
of forum provision may limit a stockholder’s ability to bring a claim in a judicial forum that it finds favorable for disputes with 
the Company or its directors, officers, employees, or agents, which may discourage such lawsuits against the Company and its 
directors, officers, employees, and agents. Alternatively, if a court were to find these provisions of our charter inapplicable to, 
or  unenforceable  in  respect  of,  one  or  more  of  the  specified  types  of  actions  or  proceedings,  the  corporation  may  incur 
additional costs associated with resolving such matters in other jurisdictions, which could adversely affect its business, financial 
condition and results of operations. Our charter cannot be amended unless its board of directors recommends an amendment 
and its stockholders approve the amendment. 

Our board of directors may create and issue a class or series of capital stock without stockholder approval.

Our  charter  authorizes  our  board  of  directors  to  issue  preferred  stock,  common  stock,  and  blank  check  stock,  and  in  the 
case of preferred stock and blank check common stock, to create one or more classes and to establish the preferences and rights 
of any class of stock issued. These actions can be taken without soliciting stockholder approval. Our ability to classify and issue 
additional shares of capital stock could have the effect of delaying or preventing someone from taking control of us, even if a 
change in control were in our stockholders’ best interests. 

47

Our board of directors can take many actions without stockholder approval.

Our  board  of  directors  has  overall  authority  to  oversee  our  operations  and  determine  our  major  corporate  policies.  This 

authority includes significant flexibility. For example, our board of directors can do the following:

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•

amend or revise at any time and from time to time our investment, financing, borrowing and dividend policies and our 
policies with respect to all other activities, including growth, debt, capitalization and operations, subject to the limitations 
and restrictions provided in our advisory agreement and mutual exclusivity agreement; 

amend our policies with respect to conflicts of interest provided that such changes are consistent with applicable legal 
requirements; 

issue  additional  shares  without  obtaining  stockholder  approval,  which  could  dilute  the  ownership  of  our  then-current 
stockholders;

classify or reclassify any unissued shares of our blank check stock or preferred stock and set the preferences, rights and 
other terms of such classified or reclassified shares, without obtaining stockholder approval; 

employ and compensate affiliates; and

direct our resources toward investments that do not ultimately appreciate over time

Any of these actions could increase our operating expenses, impact our ability to make distributions or reduce the value of 

our assets without giving you, as a stockholder, the right to vote.

Our organizational documents do not limit our ability to enter into new lines of businesses, and we may expand into new 
investment strategies, geographic markets and businesses, each of which may result in additional risks and uncertainties in 
our businesses.

We  may,  to  the  extent  that  market  conditions  permit,  grow  our  business  and  expand  into  new  investment  strategies, 
geographic markets and businesses. Our organizational documents do not limit us to the management of assets or operation of 
service  businesses  within  the  hospitality  industry.  Accordingly,  we  may  pursue  growth  through  acquisitions  of  asset 
management and service contracts, assets or companies, acquisitions of critical business partners or other strategic initiatives. 
To  the  extent  we  make  strategic  investments  or  acquisitions,  undertake  other  strategic  initiatives  or  enter  into  a  new  line  of 
business, we will face numerous risks and uncertainties, including risks associated with: (i) the required investment of capital 
and  other  resources;  (ii)  the  possibility  that  we  have  insufficient  expertise  to  engage  in  such  activities  profitably  or  without 
incurring inappropriate amounts of risk; (iii) combining or integrating operational and management systems and controls; and 
(iv)  the  broadening  of  our  geographic  footprint,  including  the  risks  associated  with  conducting  operations  in  non-U.S. 
jurisdictions. Entry into certain lines of business may subject us to new laws and regulations with which we are not familiar, or 
from  which  we  are  currently  exempt,  and  may  lead  to  increased  litigation  and  regulatory  risk.  If  a  new  business  generates 
insufficient  revenues  or  if  we  are  unable  to  efficiently  manage  our  expanded  operations,  our  results  of  operations  will  be 
adversely affected. Our strategic initiatives may include joint ventures, in which case we will be subject to additional risks and 
uncertainties  in  that  we  may  be  dependent  upon,  and  subject  to  liability,  losses  or  reputational  damage  relating  to  systems, 
controls and personnel that are not under our control.

We are increasingly dependent on information technology, and cyber-attacks, security problems or other disruption and 

expanding social media vehicles present new risks.

The  protection  of  business  partners,  employees  and  company  data  is  critically  important  to  us.  We  rely  on  information 
technology networks and systems, including the Internet, to process, transmit and store electronic information, and to manage 
or support a variety of business processes, including financial transactions and records, personal identifying information, billing 
and  operating  data.  The  collection  and  use  of  personally  identifiable  information  is  governed  by  federal  and  state  laws  and 
regulations. Privacy and information security laws continue to evolve and may be inconsistent from one jurisdiction to another. 
Compliance  with  all  such  laws  and  regulations  may  increase  the  Company’s  operating  costs  and  adversely  impact  the 
Company’s ability to market the Company’s properties and services.

We  may  purchase  some  of  our  information  technology  from  vendors,  on  whom  our  systems  depend,  and  rely  on 
commercially available systems, software, tools and monitoring to provide security for processing, transmission and storage of 
confidential operator and other customer information. We depend upon the secure transmission of this information over public 
networks. Our networks and storage applications are subject to unauthorized access by hackers or others through cyber-attacks, 
which are rapidly evolving and becoming increasingly sophisticated, or by other means, or may be breached due to operator 
error,  malfeasance  or  other  system  disruptions.  During  the  quarter  ended  September  30,  2023,  we  had  a  cyber  incident  that 
resulted  in  the  potential  exposure  of  certain  employee  personal  information.  We  have  completed  an  investigation  and  have 

48

identified certain employee information may have been exposed, but we have not identified that any customer information was 
exposed.  All  systems  have  been  restored.  Privacy  and  information  security  risks  have  generally  increased  in  recent  years 
because  of  the  proliferation  of  new  technologies,  such  as  ransomware,  and  the  increased  sophistication  and  activities  of 
perpetrators  of  cyber-attacks.  Further,  there  has  been  a  surge  in  widespread  cyber-attacks  during  and  since  the  COVID-19 
pandemic, and the use of remote work environments and virtual platforms may increase our risk of cyber-attack or data security 
breaches. In light of the increased risks, we have dedicated additional resources to strengthening the security of our computer 
systems. In the future, we may expend additional resources to continue to enhance our information security measures and/or to 
investigate and remediate any information security vulnerabilities. Despite these steps, there can be no assurance that we will 
not suffer a significant data security incident in the future, that unauthorized parties will not gain access to sensitive data stored 
on our systems or that any such incident will be discovered in a timely manner.

In  addition,  the  use  of  social  media  could  cause  us  to  suffer  brand  damage  or  information  leakage.  Negative  posts  or 
comments  about  us  on  any  social  networking  website  could  damage  our  reputation.  In  addition,  employees  or  others  might 
disclose non-public sensitive information relating to our business through external media channels. The continuing evolution of 
social media will present us with new challenges and risks.

We may experience losses caused by severe weather conditions or natural disasters.

The  properties  owned  by  Ashford  Trust,  Braemar  and  Stirling  are  susceptible  to  extreme  weather  conditions  which  may 
cause property damage or interrupt business, which could harm our business and results of operations. Certain of the properties 
owned by Ashford Trust, Braemar and Stirling are located in areas that may be subject to extreme weather conditions, including 
but not limited to, hurricanes, floods, tornadoes and winter storms in the United States. Insurance may not fully cover all losses 
and,  depending  on  the  severity  of  the  event  and  the  impact  on  such  properties,  such  insurance  may  not  cover  a  significant 
portion of the losses, including, but not limited to, the costs associated with evacuation. These losses may lead to an increase of 
our  cost  of  insurance,  a  decrease  in  our  anticipated  revenues  from  an  affected  property  and  a  loss  of  all  or  a  portion  of  the 
capital we have invested in an affected property. In addition, we may not purchase insurance under certain circumstances if the 
cost of insurance exceeds, in our judgment, the value of the coverage relative to the risk of loss.

Changes in laws, regulations, or policies may adversely affect our business.

The  laws  and  regulations  governing  our  business  or  the  businesses  of  our  clients,  or  the  regulatory  or  enforcement 
environment at the federal level or in any of the states in which we or our clients operate, may change at any time and may have 
an adverse effect on our business. For example, the Tax Cuts and Jobs Act (“TCJA”) limits the future deductions of interest 
expense  we  may  incur.  We  are  unable  to  predict  how  any  future  legislative  or  regulatory  proposals  or  programs  will  be 
administered or implemented or in what form, or whether any additional or similar changes to statutes or regulations, including 
the  interpretation  or  implementation  thereof,  will  occur  in  the  future.  Any  such  action  could  affect  us  in  substantial  and 
unpredictable  ways  and  could  have  an  adverse  effect  on  our  results  of  operations  and  financial  condition.  Our  inability  to 
remain  in  compliance  with  regulatory  requirements  in  a  particular  jurisdiction  could  have  a  material  adverse  effect  on  our 
operations in that market and on our reputation generally. No assurance can be given that applicable laws or regulations will not 
be  amended  or  construed  differently  or  that  new  laws  and  regulations  will  not  be  adopted,  either  of  which  could  materially 
adversely affect our business, financial condition, or results of operations.

Tax increases and changes in tax rules may adversely affect our financial results.

As a company conducting business with physical operations throughout North America, we are exposed, both directly and 
indirectly,  to  the  effects  of  changes  in  U.S.,  state  and  local  tax  rules.  Taxes  for  financial  reporting  purposes  and  cash  tax 
liabilities  in  the  future  may  be  adversely  affected  by  changes  in  such  tax  rules.  Such  changes  may  put  us  at  a  competitive 
disadvantage  compared  to  some  of  our  major  competitors,  to  the  extent  we  are  unable  to  pass  the  tax  costs  through  to  our 
customers.

The Biden administration has announced in 2021 and 2022, and in certain cases has enacted, a number of tax proposals to 
fund new government investments in infrastructure, healthcare, and education, among other things. Certain of these proposals 
involve an increase in the domestic corporate tax rate, which if implemented could have a material impact on our future results 
of operations and cash flows. On August 16, 2022, the Inflation Reduction Act of 2022 (“IRA”) was signed into law, with tax 
provisions primarily focused on implementing a 15% corporate alternative minimum tax on global adjusted financial statement 
income  and  a  1%  excise  tax  on  share  repurchases.  The  IRA  also  creates  a  number  of  potentially  beneficial  tax  credits  to 
incentivize investments in certain technologies and industries. Certain provisions of the IRA became effective in fiscal 2023, 
and the Treasury Department and IRS have announced their intention to continue to release and finalize regulations and other 
guidance implementing the IRA in fiscal 2024. We do not believe these tax law changes will have applicability to the Company 
or its operating activity.

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We are subject to risk associated with the employment of hotel personnel, particularly with hotels that employ unionized 

labor.

Our hotel management business is responsible for, and subject to the risks associated with, hiring and maintaining a hotel 
labor force. From time to time, hotel operations may be disrupted as a result of strikes, lockouts, public demonstrations or other 
negative actions and publicity. We also may incur increased legal costs and indirect labor costs as a result of contract disputes 
involving our managers and their labor force or other events. The resolution of labor disputes or re-negotiated labor contracts 
could lead to increased labor costs, a significant component of our hotel operating costs, either by increases in wages or benefits 
or  by  changes  in  work  rules  that  raise  hotel  operating  costs.  We  do  not  have  the  ability  to  affect  the  outcome  of  these 
negotiations.  We  may  also  be  unable  to  attract,  retain,  train,  manage  and  engage  quality  personnel  to  adequately  staff  hotel 
departments, which could result in a sub-standard level of service to hotel guests and hotel operations.

Certain  of  the  properties  we  manage  are  subject  to  collective  bargaining  agreements  and,  as  a  result,  are  more  highly 
affected  by  labor  force  activities  than  others.  The  resolution  of  labor  disputes  or  re-negotiated  labor  contracts  could  lead  to 
increased  labor  costs,  either  by  increases  in  wages  or  benefits  or  by  changes  in  work  rules  that  raise  hotel  operating  costs. 
Furthermore,  labor  agreements  may  limit  our  ability  to  reduce  the  size  of  hotel  workforces  during  an  economic  downturn 
because collective bargaining agreements are negotiated between us and labor unions. Our ability, if any, to have any material 
impact on the outcome of these negotiations is restricted by and dependent on the individual management agreement covering a 
specific property and we may have little ability to control the outcome of these negotiations. 

We may also become subject to additional collective bargaining agreements in the future. Potential changes in the federal 
regulatory scheme could make it easier for unions to organize groups of our personnel. If such changes take effect, more of our 
personnel could be subject to increased organizational efforts, which could potentially lead to disruptions or require more of our 
management’s time to address unionization issues.

In addition, changes in labor laws may negatively impact us. For example, the implementation of new occupational health 
and  safety  regulations,  minimum  wage  laws,  and  overtime,  working  conditions  status  and  citizenship  requirements  and  the 
Department of Labor’s proposed regulations expanding the scope of non-exempt employees under the Fair Labor Standards Act 
to increase the entitlement to overtime pay could significantly increase the cost of labor in the workforce, which could reduce 
our profits and adversely affect our business and results of operations.

We are dependent upon the profitability of our subsidiaries and their ability to make cash distributions to us. 

We are a holding company and, thus, do not conduct material activities other than activities incidental to holding equity 
interests  of  our  subsidiaries  and  being  a  publicly-traded  corporation.  We  are  dependent  on  the  profitability  of  our  legacy 
advisory  business  and  the  acquired  hotel  management  business  and  project  management  business,  and  the  ability  of  our 
subsidiaries in which these businesses operate to generate cash. As a result, we are substantially dependent on the ability of our 
subsidiaries  to  fund  cash  needs.  If  our  subsidiaries  are  less  profitable  than  anticipated,  our  cash  flows  will  be  negatively 
affected, which could have a material adverse effect on our stock price. 

Cash  distributions  made  by  the  operating  companies  to  fund  payments  of  dividends  on  the  Series  D  Convertible 

Preferred Stock may subject us to taxes to the extent such distributions are treated as a taxable dividend or distribution. 

Because  our  ownership  in  Ashford  Advisors  Inc.  (which  owns  Ashford  LLC,  Premier  and  Ashford  Services)  is  held 
indirectly through Ashford Hospitality Holdings LLC, an entity treated as a partnership for U.S. federal income tax purposes, 
cash distributions to us might be treated as dividends for U.S. federal income tax purposes and we might not be entitled to a 
100% dividends received deduction on dividends paid by Ashford Advisors Inc., and instead might only be entitled to a partial 
dividends received deduction, with respect to amounts distributed by Ashford Advisors Inc. for our benefit that are treated as a 
taxable dividend. In general, a distribution by Ashford Advisors Inc. that is treated as a dividend is treated as a taxable dividend 
to  the  extent  any  such  distribution  is  made  out  of  Ashford  Advisors  Inc.’s  current  or  accumulated  earnings  and  profits  (as 
determined  for  U.S.  federal  income  tax  purposes).  To  the  extent  the  amount  of  such  distribution  exceeds  Ashford  Advisors 
Inc.’s  current  and  accumulated  earnings  and  profits,  it  will  be  treated  first  as  a  non-taxable  return  of  capital  to  the  extent  of 
Ashford Hospitality Holdings LLC’s adjusted tax basis in the shares of Ashford Advisors Inc. and, to the extent the amount of 
such  distribution  exceeds  such  adjusted  tax  basis,  will  be  treated  as  capital  gain  from  the  sale  or  exchange  of  such  shares. 
Consequently, we might be subject to U.S. federal income tax on a portion of amounts distributed by Ashford Advisors Inc. for 
our  benefit  that  are  treated  as  a  taxable  dividend  and  on  the  full  amount  of  any  such  distribution  treated  as  a  capital  gain. 
Accordingly,  in  connection  with  any  distributions  made  by  the  operating  companies  to  fund  payments  of  dividends  on  our 
preferred  stock,  additional  distributions  might  be  required  to  fund  such  taxes  and  any  taxes  payable  on  such  additional 
distributions. 

50

The representation of the Bennetts on our board of directors may increase as a result of our failure to make certain full 

dividend payments on the Series D Convertible Preferred Stock for two consecutive quarters. 

For so long as the holders of Series D Convertible Preferred Stock hold at least 20% of the issued and outstanding shares of 
our common stock (on an as-converted basis), Mr. Archie Bennett, Jr., during his lifetime, and Mr. Monty J. Bennett, during his 
lifetime, are collectively entitled to nominate two individuals as members of our board of directors one of whom is currently 
Mr.  Monty  J.  Bennett  and  the  other  of  whom  is  currently  Mr.  W.  Michael  Murphy.  If  we  fail  to  make  two  consecutive  full 
dividend payments to the holders of the Series D Convertible Preferred Stock, then Mr. Archie Bennett, Jr., during his lifetime, 
and Mr. Monty J. Bennett, during his lifetime, will each be entitled to nominate one additional individual as a member of our 
board of directors and the size of our board of directors may be increased by up to two directors to accommodate these two 
additional nominees. In furtherance of the foregoing, each of the holders of Series D Convertible Preferred Stock has agreed 
that they will vote all of their Series D Convertible Preferred Stock, and consent to any action by the holders of the Series D 
Convertible  Preferred  Stock  without  a  meeting  as  permitted  under  appropriate  state  law,  as  may  be  directed  by  Mr.  Archie 
Bennett, Jr., or Mr. Monty J. Bennett, respectively, in connection with their nomination of the individuals to fill such seats on 
our  board  of  directors.  The  Bennetts  and  certain  of  their  affiliates,  therefore,  would  likely  have  increased  control  over  our 
operations and management. 

As  of  December  31,  2023,  the  Company  had  aggregate  undeclared  preferred  stock  dividends  of  approximately  $28.5 
million, which relates to the second and fourth quarters of 2021 and the fourth quarter of 2023. On each of April 14, 2023, July 
12, 2023 and October 11, 2023 the Company paid $8.7 million of dividends previously declared by the Board with respect to 
the Company’s Series D Convertible Preferred Stock for the first, second and third quarters of 2023. To the extent not paid on 
April 15, July 15, October  15 and January  15  of  each calendar year in respect of the quarterly periods ending on March 31, 
June 30, September 30 and December 31, respectively (each such date, a “Dividend Payment Date”), all accrued dividends on 
any share shall accumulate and compound on the applicable Dividend Payment Date whether or not declared by the Board and 
whether  or  not  funds  are  legally  available  for  the  payment  thereof.  All  accrued  dividends  shall  remain  accumulated, 
compounding dividends until paid in cash or converted to common shares. 

If the Company fails to make the full dividend payment on the Series D Convertible Preferred Stock in two consecutive 
quarters,  Mr.  Archie  Bennett,  Jr.  and  Mr.  Monty  J.  Bennett  will  each  be  entitled  to  nominate  one  additional  individual  as  a 
member of our board of directors. Additionally, the dividend rate on the Series D Convertible Preferred Stock will increase to 
10% per year, until the unpaid preferred dividends have been paid in full. Although we missed dividend payments in January of 
2024 and the years ended December 31, 2021, we did not fail to make the full dividend payment for two consecutive quarters 
and  therefore  such  board  appointment  rights  and  increase  in  interest  payment  will  not  apply.  There  is  no  assurance  that  the 
Company will not fail to make the full dividend payment in two consecutive quarters in the future.

We have adopted a shareholder rights plan which could make it more difficult for a third-party to acquire us while the 

plan remains in effect.

We have in effect a shareholder rights plan that was adopted in response to recent volatility of the stock market and trading 
of our common stock and is intended to protect the Company and its stockholders from the efforts to obtain control or rapid 
share  accumulations  that  are  inconsistent  with  the  best  interests  of  the  Company  and  its  stockholders.  The  Rights  will  be 
exercisable ten days following the earlier of the public announcement that a stockholder (other than us, one of our subsidiaries 
or  employee  benefit  plans  or  Mr.  Monty  J.  Bennett  and  certain  of  his  affiliates  and  associates)  has  acquired  beneficial 
ownership of 7% or more of our common stock without the approval of our board of directors or the announcement of a tender 
offer or exchange offer that would result in the ownership of 7% or more of our common stock by a person or group of persons 
(other than one or more of the excluded persons described above). The Rights also become exercisable if a person or group that 
already beneficially owns 7% or more of our common stock (other than one or more of the excluded persons described above) 
acquires  any  additional  shares  of  our  common  stock  without  the  approval  of  our  board  of  directors.  If  the  Rights  become 
exercisable,  all  Rights  holders  (other  than  the  person/entity  triggering  the  Rights)  will  be  entitled  to  acquire  certain  of  our 
securities at a substantial discount. The Rights may substantially dilute the stock ownership of a person or group attempting to 
take over our company without the approval of our board of directors, and the rights plan could make it more difficult for a 
third-party  to  acquire  our  company  or  a  significant  percentage  of  our  outstanding  shares  of  common  stock,  without  first 
negotiating with our board of directors.

Risks Related to Conflicts of Interest

Certain  affiliated  stockholders  have  the  ability  to  control  significant  corporate  activities  of  the  Company  and  their 

interests may differ from the interests of our other stockholders. 

51

As of December 31, 2023, the Bennetts directly or indirectly beneficially owned approximately 65.0% of our outstanding 
common stock (including shares and all unpaid accrued and accumulating dividends of Series D Convertible Preferred Stock on 
an  as-converted  basis.)  Following  the  expiration  of  certain  time  and  voting  restrictions  in  the  Investor  Rights  Agreement  on 
August 8, 2023, the Bennetts gained control of a majority of the voting power of our equity securities As a result, the Bennetts 
may be able to influence or effectively control the decisions of the Company and the holders of Series D Convertible Preferred 
Stock  may,  depending  on  the  circumstances  at  the  time,  have  the  voting  power  to  elect  all  of  the  members  of  our  board  of 
directors  and  thereby  control  our  management  and  affairs.  In  addition,  at  such  time,  the  holders  of  our  Series  D  Convertible 
Preferred  Stock  may  be  able  to  determine  the  outcome  of  all  matters  requiring  stockholder  approval,  including  mergers  and 
other  material  transactions,  and  may  be  able  to  cause  or  prevent  a  change  in  the  composition  of  our  board  of  directors  or  a 
change  in  control  of  the  Company  that  could  deprive  other  stockholders  of  an  opportunity  to  receive  a  premium  for  their 
common stock as part of a sale of the Company. 

In addition to their direct or indirect beneficial ownership of the shares of our common stock, the Bennetts are party to the 
Investor  Rights  Agreement,  under  which,  for  so  long  as  the  holders  of  our  Series  D  Convertible  Preferred  Stock  and  their 
affiliates continue to beneficially own no less than 20% of the issued and outstanding shares of our common stock, they will 
have the ability to cause the election of two members of our board of directors plus an additional two directors in the event of 
the non-payment of full dividends on the Series D Convertible Preferred Stock for two consecutive quarters. In addition, the 
Company  could  be  obligated,  at  the  Bennetts’  election,  to  provide  management  services,  of  the  character  of  the  design  and 
construction business or hotel management business, to any hotels in which the Bennetts own at least a 5% interest, which is 
different  from  the  pricing  structure  of  the  agreements  that  we  currently  have  with  our  two  main  clients,  Ashford  Trust  and 
Braemar.

As  of  December  31,  2023,  the  Company  had  aggregate  undeclared  preferred  stock  dividends  of  approximately  $28.5 
million, which relates to the second and fourth quarters of 2021 and the fourth quarter of 2023. On each of April 14, 2023, July 
12, 2023 and October 11, 2023 the Company paid $8.7 million of dividends previously declared by the Board with respect to 
the Company’s Series D Convertible Preferred Stock for the first, second and third quarters of 2023. To the extent not paid on 
April 15, July 15, October  15 and January  15  of  each calendar year in respect of the quarterly periods ending on March 31, 
June 30, September 30 and December 31, respectively (each such date, a “Dividend Payment Date”), all accrued dividends on 
any share shall accumulate and compound on the applicable Dividend Payment Date whether or not declared by the Board and 
whether  or  not  funds  are  legally  available  for  the  payment  thereof.  All  accrued  dividends  shall  remain  accumulated, 
compounding dividends until paid in cash or converted to common shares.

If the Company fails to make the full dividend payment on the Series D Convertible Preferred Stock in two consecutive 
quarters,  Mr.  Archie  Bennett,  Jr.  and  Mr.  Monty  J.  Bennett  will  each  be  entitled  to  nominate  one  additional  individual  as  a 
member of our board of directors. Additionally, the dividend rate on the Series D Convertible Preferred Stock will increase to 
10% per year, until the unpaid preferred dividends have been paid in full. Although we missed dividend payments in January 
2024 and in the year ended December 31, 2021, we did not fail to make the full dividend payment for two consecutive quarters 
and  therefore  such  board  appointment  rights  and  increase  in  interest  payment  will  not  apply.  There  is  no  assurance  that  the 
Company will not fail to make the full dividend payment in two consecutive quarters in the future.

The  Bennetts’  interests  may  not  always  coincide  with  your  interests  or  the  interests  of  our  other  stockholders.  The 
concentrated holdings of our common stock directly or indirectly by the Bennetts, the various provisions of the Investor Rights 
Agreement,  and  the  resulting  representation  and  potential  control  of  our  board  of  directors  by  the  Bennetts  may  prevent  or 
discourage unsolicited acquisition proposals or offers for our common stock that you may feel are in your best interest as one of 
our stockholders. Moreover, this concentration of stock ownership may also adversely affect the trading price of our common 
stock if investors perceive a disadvantage in owning stock of a company with a controlling stockholder.

Our  separation  and  distribution  agreement,  our  advisory  agreements,  our  amended  and  restated  mutual  exclusivity 
agreements, the tax matters agreement, the hotel services agreement and other agreements entered into in connection with 
our separation from Ashford Trust, and the agreements entered into with Ashford Trust and Braemar in connection with 
our acquisitions of Premier and Remington, were not negotiated on an arm’s-length basis, and we may be unable to enforce 
or may pursue less vigorous enforcement of their terms because of conflicts of interest with certain of our executive officers 
and directors and key employees of Ashford Trust, Braemar and Stirling and/or pending or future legal proceedings.

Because  certain  of  our  officers  are  also  officers  of  Ashford  Trust,  Braemar  and  Stirling  and  have  ownership  interests  in 
Ashford  Trust,  Braemar  and  Stirling,  our  separation  and  distribution  agreements,  our  advisory  agreements,  our  amended  and 
restated mutual exclusivity agreements, the tax matters agreement, the hotel services agreement and other agreements entered 
into in connection with our separation from Ashford Trust, and the agreements entered into with Ashford Trust and Braemar in 
connection with our acquisitions of Premier and Remington, were not negotiated on an arm’s-length basis, and we did not have 
the benefit of arm’s-length negotiations of the type normally conducted with an unaffiliated third-party. As a result, the terms, 

52

including fees and other amounts payable, may not be as favorable to us as an arm’s-length agreement. Furthermore, we may 
choose not to enforce, or to enforce less vigorously, our rights under these agreements because of our desire to maintain our 
ongoing relationship with Ashford Trust, Braemar and Stirling.

Our deferred compensation obligations may dilute your interest in our common stock.

Our deferred compensation plan has only one participant, Mr. Monty J. Bennett, our chairman and chief executive officer. 
Mr. Archie Bennett, Jr., chairman emeritus of Ashford Trust, was issued all of his shares under the deferred compensation plan 
during the fiscal year ended December 31, 2022. Mr. Monty J. Bennett has elected to invest his deferred compensation account 
in our common stock. As a result, we have an obligation to issue approximately 196,000 shares of our common stock to Mr. 
Monty  J.  Bennett  in  quarterly  installments  over  five  years  beginning  in  2026.  Mr.  Monty  J.  Bennett  may  postpone  all  or  a 
portion  of  the  distributions,  for  a  minimum  of  five  years,  if  he  notifies  the  Company  12  months  prior  to  the  scheduled 
distributions.

Our relationships with Ashford Trust, Braemar and Stirling could create significant conflicts of interest.

Our  chief  executive  officer  and  chairman,  Mr.  Monty  J.  Bennett,  serves  as  the  chairman  of  the  board  of  Ashford  Trust, 
chairman of the board of Braemar and chief executive officer and board member of Stirling. Mr. Monty J. Bennett’s obligations 
to Ashford Trust, Braemar and Stirling reduce the time and effort he spends managing our company, and his duties to us as a 
director and officer may conflict with his duties to, and pecuniary interest in, Ashford Trust, Braemar and Stirling.

The holders of the Series D Convertible Preferred Stock have rights that are senior to the rights of the holders of our 
common  stock,  which  may  decrease  the  likelihood,  frequency  or  amount  of  dividends  (if  any)  to  holders  of  our  common 
stock. 

The  Series  D  Convertible  Preferred  Stock  Certificate  of  Designation  requires  that  dividends  be  paid  on  the  Series  D 
Convertible Preferred Stock before any distributions can be paid to holders of our common stock and that, in the event of our 
bankruptcy,  liquidation,  dissolution  or  winding  up,  whether  voluntary  or  involuntary,  the  holders  of  Series  D  Convertible 
Preferred Stock must be satisfied before any distributions can be made to the holders of our common stock.

On each of April 14, 2023, July 12, 2023 and October 11, 2023 the Company paid $8.7 million of dividends previously 
declared  by  the  Board  with  respect  to  the  Company’s  Series  D  Convertible  Preferred  Stock  for  the  first,  second  and  third 
quarters of 2023. To the extent not paid on April 15, July 15, October 15 and January 15 of each calendar year in respect of the 
quarterly  periods  ending  on  March  31,  June  30,  September  30  and  December  31,  respectively  (each  such  date,  a  “Dividend 
Payment Date”), all accrued dividends on any share shall accumulate and compound on the applicable Dividend Payment Date 
whether  or  not  declared  by  the  Board  and  whether  or  not  funds  are  legally  available  for  the  payment  thereof.  All  accrued 
dividends shall remain accumulated, compounding dividends until paid in cash or converted to common shares.

As  of  December  31,  2023,  the  Company  had  aggregate  undeclared  preferred  stock  dividends  of  approximately  $28.5 
million,  which  relates  to  the  second  and  fourth  quarters  of  2021  and  the  fourth  quarter  of  2023.  All  accrued  dividends 
accumulate and compound until paid in cash or converted into common stock of the Company pursuant to the Certificate of 
Designation for the Series D Convertible Preferred Stock. In addition, if we declare or pay a dividend on our common stock, the 
holders of the Series D Convertible Preferred Stock will participate, on an as-converted basis, in such dividend with the holders 
of our common stock. The Series D Convertible Preferred Stock will vote together with the holders of our common stock as a 
single  class  on  all  matters,  with  the  number  of  votes  attributable  to  each  share  of  Series  D  Convertible  Preferred  Stock 
determined on an as-converted basis, subject to the voting restrictions set forth in the Investor Rights Agreement. As a result of 
the Series D Convertible Preferred Stock’s superior rights relative to our common stock, including its right to participate in any 
dividends  or  other  distributions  to  the  holders  of  our  common  stock,  the  right  of  holders  of  our  common  stock  to  receive 
distributions from us may be diluted and is limited by such rights. 

The holders of the Series D Convertible Preferred Stock are expected to benefit from significant cash flows that may 

create conflicts of interest in our management. 

The Bennetts and other sellers of the project and hotel management businesses were issued Series D Convertible Preferred 
Stock  in  consideration  for  the  sale  of  such  businesses.  Each  share  of  Series  D  Convertible  Preferred  Stock  has  a  cumulative 
dividend rate of 7.28% per year. In addition, if the Company fails to pay dividends on the Series D Convertible Preferred Stock 
for two consecutive quarterly periods the dividend rate increases to 10% per year until paid in full.

53

As  of  December  31,  2023,  the  Company  had  aggregate  undeclared  preferred  stock  dividends  of  approximately  $28.5 
million, which relates to the second and fourth quarters of 2021 and the fourth quarter of 2023. On each of April 14, 2023, July 
12, 2023 and October 11, 2023 the Company paid $8.7 million of dividends previously declared by the Board with respect to 
the Company’s Series D Convertible Preferred Stock for the first, second and third quarters of 2023. To the extent not paid on 
April 15,  July  15,  October  15 and January  15  of  each calendar year in respect of the quarterly periods ending on March 31, 
June 30, September 30 and December 31, respectively (each such date, a “Dividend Payment Date”), all accrued dividends on 
any share shall accumulate and compound on the applicable Dividend Payment Date whether or not declared by the Board and 
whether  or  not  funds  are  legally  available  for  the  payment  thereof.  All  accrued  dividends  shall  remain  accumulated, 
compounding dividends until paid in cash or converted to common shares.

As  a  result  of  this  consideration,  the  holders  of  the  Series  D  Convertible  Preferred  Stock  have  the  right  to  receive 
significant  cash  flow  that  might  otherwise  have  been  used  for  general  corporate  purposes.  The  holders  of  the  Series  D 
Convertible  Preferred  Stock  may  be  incentivized  by  this  consideration  to  maximize  our  cash  flow,  and  thus  Mr.  Monty  J. 
Bennett may have conflicts of interest in making management decisions that might be to the detriment of our long-term strategy 
and success. The cash flow generated by the hotel management business and design and construction business may not be equal 
to or in excess of the dividends payable to the holders of the shares of Series D Convertible Preferred Stock in any period.

Certain of our executive officers, who are also executive officers or board members of Ashford Trust, Braemar, Stirling 
or all three, including our chairman of the board and chief executive officer, who is also chairman of the board of Ashford 
Trust, Braemar and Stirling, face competing demands relating to their time as well as potential conflicts of interest, and this 
may adversely affect our operations.

Certain of our executive officers are also executive officers or board members of Ashford Trust, Braemar, Stirling, or all 
three.  Because  our  executive  officers  have  duties  to  Ashford  Trust,  Braemar  or  Stirling,  as  applicable,  as  well  as  to  our 
company,  we  do  not  have  their  undivided  attention.  They  face  conflicts  in  allocating  their  time  and  resources  between  our 
company, Ashford Trust, Braemar and Stirling, as applicable, and they will continue to face increasing conflicts as we advise 
additional companies and platforms.

The organization and management of Ashford Trust, Braemar and Stirling and any companies we may advise in the 

future may create conflicts of interest.

We are or will be party to advisory and other agreements with Ashford Trust, Braemar and Stirling. These entities, along 
with  any  other  businesses  we  may  advise  in  the  future  will  acquire  assets  consistent  with  their  respective  initial  investment 
guidelines,  but  in  each  case,  we  will  have  discretion  to  determine  which  investment  opportunities  satisfy  each  such  entity’s 
initial  investment  guidelines.  If,  however,  either  Ashford  Trust,  Braemar  and  Stirling  materially  changes  their  investment 
guidelines  without  our  express  consent,  we  are  required  to  use  our  best  judgment  to  allocate  investment  opportunities  to 
Ashford Trust, Braemar and Stirling and other entities we advise, taking into account such factors as we deem relevant, in our 
discretion,  subject  to  any  then-existing  obligations  we  may  have  to  such  other  entities.  If  a  portfolio  investment  opportunity 
cannot  be  equitably  divided  by  asset  type  and  acquired  on  the  basis  of  such  asset  types  in  satisfaction  of  each  such  entity’s 
investment  guidelines,  we  will  allocate  investment  opportunities  between  Ashford  Trust,  Braemar  and  Stirling  and  any  other 
businesses we advise in a fair and equitable manner, consistent with such entities’ investment objectives. When determining the 
entity  for  which  such  a  portfolio  investment  opportunity  would  be  the  most  suitable,  our  investment  professionals  have 
substantial discretion and may consider, among other factors, the following:

•

•

•

•

•

•

investment strategy and guidelines;

portfolio concentrations;

tax consequences;

regulatory restrictions;

liquidity requirements; and

financing availability.

We  may  manage  additional  investment  vehicles  in  the  future  and,  in  connection  with  the  creation  of  such  investment 
vehicles, may revise these allocation procedures. The result of a revision to the allocation procedures may, among other things, 
be to increase the number of parties who have the right to participate in investment opportunities sourced by us, increasing the 
risk of conflicts of interest.

The decision of how any potential investment should be allocated among Ashford Trust, Braemar and any other companies 

we may advise in the future, in many cases, may be a matter of subjective judgment, which will be made by us.

54

Appropriately dealing with conflicts of interest is complex and difficult and our reputation could be damaged if we fail, or 
appear  to  fail,  to  deal  appropriately  with  one  or  more  potential  or  actual  conflicts  of  interest.  Litigation  in  connection  with 
conflicts  of  interest  could  have  a  material  adverse  effect  on  our  reputation,  which  could  materially  and  adversely  affect  our 
business and our ability to attract investors for future vehicles.

Our fiduciary duties as the sole manager of our operating company could create conflicts of interest with our fiduciary 

duties to our stockholders.

We, as the sole manager of Ashford Hospitality Holdings LLC, which wholly owns our operating company, have fiduciary 
duties to the other members of Ashford Hospitality Holdings LLC, the discharge of which may conflict with the interests of our 
stockholders. The operating agreement of Ashford LLC provides that, in the event of a conflict in the fiduciary duties owed by 
us  to  our  stockholders  and,  in  our  capacity  as  manager  of  our  operating  company,  to  the  members  of  Ashford  Hospitality 
Holdings  LLC,  we  may  act  in  the  best  interest  of  our  stockholders  without  violating  our  fiduciary  duties  to  the  members  of 
Ashford Hospitality Holdings LLC or being liable for any resulting breach of our duties to the members, subject in all cases to 
the implied contractual covenant of good faith and fair dealing which, pursuant to Delaware law, cannot be waived. In addition, 
those persons holding Ashford Hospitality Holdings LLC common units will have the right to vote on certain amendments to 
the  operating  agreement  (which  require  approval  by  a  majority  in  interest  of  the  members,  including  us)  and  individually  to 
approve  certain  amendments  that  would  adversely  affect  their  rights.  These  voting  rights  may  be  exercised  in  a  manner  that 
conflicts  with  the  interests  of  our  stockholders.  For  example,  we  are  unable  to  modify  the  rights  of  Ashford  Hospitality 
Holdings LLC members to receive distributions as set forth in the operating agreement in a manner that adversely affects their 
rights  without  their  consent,  even  though  such  modification  might  be  in  the  best  interest  of  our  stockholders.  In  addition, 
conflicts  may  arise  when  the  interests  of  our  stockholders  and  the  members  of  Ashford  Hospitality  Holdings  LLC  diverge, 
particularly in circumstances in which there may be an adverse tax consequence to the members.

Our conflict of interest policy may not adequately address all of the conflicts of interest that may arise with respect to 

our activities.

In order to minimize any actual or perceived conflicts of interest with our directors, officers or employees, we have adopted 
a conflict of interest policy to address specifically some of the conflicts relating to our activities. Although under this policy the 
approval of a majority of our disinterested directors is required to approve any transaction, agreement or relationship in which 
any of our directors, officers, or employees, Ashford Trust, Braemar or Stirling has an interest, there is no assurance that this 
policy will be adequate to address all of the conflicts that may arise. In addition, the transactions and agreements entered into in 
connection  with  our  formation  prior  to  the  separation  and  distribution  have  not  been  approved  by  any  independent  or 
disinterested persons.

Risks Related to Debt Financing

We may incur additional debt at the corporate level from time to time, which may materially and adversely affect our 

financial condition and results of operations.

We may incur additional debt at the corporate level from time to time. In addition, certain of our subsidiaries that provide 
products  and  services  to  the  lodging  industry  use  debt,  some  of  which  has  recourse  to  Ashford  Inc.  or  Ashford  LLC.  Our 
organizational documents do not limit our capacity to use leverage or limit the amount of debt that we may incur. We may, at 
any time, decide to use leverage to meet future capital needs. We may guarantee, at the corporate level, debt incurred by our 
subsidiaries.  We  may  also,  from  time  to  time,  use  derivative  instruments  primarily  to  manage  interest  rate  risk.  Future 
indebtedness will increase our operating costs, particularly in periods of rising interest rates, and we cannot assure you that our 
hedging  strategy  and  the  derivatives  that  we  use  will  adequately  offset  the  risk  of  interest  rate  volatility  or  that  our  hedging 
transactions will not result in losses that may reduce the overall return on your investment.

Higher interest rates have increased our interest costs on our variable-rate debt and such costs may remain high.

As of December 31, 2023, our total indebtedness of $141.1 million included $133.5 million of variable-rate debt. Higher 
interest  rates  in  the  past  few  years  have  negatively  impacted  nearly  all  commercial  real  estate  managers,  including  the 
Company. Higher interest rates have increased our interest costs on our variable-rate debt and could increase interest expense 
on any future fixed rate debt we may incur, and interest we pay reduces our cash available for preferred dividend payments, 
expansion, working capital and other uses. Moreover, periods of rising interest rates heighten the risks described above under 
“We may incur additional debt at the corporate level from time to time, which may materially and adversely affect our financial 
condition and results of operations.”

55

Item 1B. Unresolved Staff Comments

None.

Item 1C. Cybersecurity

Risk Management and Strategy. The Company’s information security program consists of various processes designed to 
ensure that the Company and its electronic assets are shielded from cyber events that may compromise the Company’s ability to 
successfully  execute  its  business  on  a  day-to-day  basis.  These  processes  cover  areas  such  as,  but  not  limited  to,  risk 
management,  access  control,  anti-virus  management,  sensitive  data  management,  electronic  communication,  risk/security 
reporting,  incident  response  planning  and  business  continuation  planning.  The  information  technology  department  (“IT 
Department”), which includes the cybersecurity department (“IT Security Department”), is responsible for implementing such 
processes and coordinating with the Human Resources Department to align training and onboarding efforts with such processes. 
The IT Security Department carries out risk management primarily by outsourcing risks to those companies and agencies that 
specialize in handling such risks and that have the appropriate resources to do so. Additionally, the IT Department assesses and 
improves  the  Company’s  cybersecurity  risk  management  processes  on  an  annual  basis  by:  (i)  engaging  its  cyber  insurance 
broker, AON, plc, to complete a benchmarking evaluation to compare the Company’s cybersecurity posture against peers and 
(ii)  engaging  cyber  risk  readiness  and  response  company,  Netdiligence®,  to  conduct  vulnerability  and  penetration  testing, 
which  produces  a  report  that  specifies  any  possible  risk  area  and  devices.  Such  report  is  presented  to  the  IT  Department  for 
analysis  and  for  the  purpose  of  developing  subsequent  action  plans  to  remediate  any  vulnerabilities.  As  of  the  date  of  this 
report, we are not aware of any material risks from cybersecurity threats that have materially affected or are reasonably likely to 
materially  affect  the  Company,  including  our  business  strategy,  results  of  operations,  or  financial  conditions,  except  as 
otherwise noted.

Governance.  Management  is  ultimately  responsible  for  assessing  and  managing  the  Company’s  cybersecurity  risk.  The 
information  security  program  is  overseen  by  the  Chief  Financial  Officer,  Vice  President  of  IT,  and  the  Information  Security 
Manager. The Information Security Manager provides a weekly report to the Vice President of IT, which contains an overview 
of  the  activity  in  the  department,  any  United  States  Computer  Emergency  Readiness  Team  alerts  processed  and  all  findings 
from  the  preventative  maintenance  tools.  The  Vice  President  of  IT  provides  such  report  to  the  Chief  Financial  Officer  on  a 
quarterly  basis.  The  Audit  Committee  of  the  Board  is  then  briefed  each  quarter  on  the  occurrence  of  any  cybersecurity 
incidents.  The  Board  will  also  be  provided  an  overview  of  the  information  security  program  on  an  annual  basis,  including 
updates on the IT team, IT training, implementation of IT controls, cybersecurity testing, the incident response process and the 
cybersecurity assets of the Company.

Item 2. Properties

We lease our headquarters located at 14185 Dallas Parkway, Suite 1200, Dallas, Texas 75254.

Our consolidated businesses lease other office and warehouse facilities. See note 9 in our consolidated financial statements.

Item 3. Legal Proceedings

On December 20, 2016, a class action lawsuit was filed against one of the Company’s subsidiaries in the Superior Court of 
the State of California in and for the County of Contra Costa alleging violations of certain California employment laws. The 
court has entered an order granting class certification with respect to: (i) a statewide class of non-exempt employees who were 
allegedly deprived of rest breaks as a result of the subsidiary’s previous written policy requiring employees to stay on premises 
during rest breaks; and (ii) a derivative class of non-exempt former employees who were not paid for allegedly missed breaks 
upon  separation  from  employment.  Notices  to  potential  class  members  were  sent  out  on  February  2,  2021.  Potential  class 
members  had  until  April  4,  2021  to  opt  out  of  the  class,  however,  the  total  number  of  employees  in  the  class  has  not  been 
definitively determined and is the subject of continuing discovery. The opt out period has been extended until such time that 
discovery has concluded. In May of 2023, the trial court requested additional briefing from the parties to determine whether the 
case should be maintained, dismissed, or the class decertified. After submission of the briefs, the court requested that the parties 
submit stipulations for the court to rule upon. On February 13, 2024, the judge ordered the parties to submit additional briefing 
related  to  on-site  breaks.  While  we  believe  it  is  reasonably  possible  that  we  may  incur  a  loss  associated  with  this  litigation, 
because  there  remains  uncertainty  under  California  law  with  respect  to  a  significant  legal  issue,  discovery  relating  to  class 
members  continues,  and  the  trial  judge  retains  discretion  to  award  lower  penalties  than  set  forth  in  the  applicable  California 
employment  laws,  we  do  not  believe  that  any  potential  loss  to  the  Company  is  reasonably  estimable  at  this  time.  As  of 
December 31, 2023, no amounts have been accrued.

56

We  are  also  engaged  in  other  legal  proceedings  that  have  arisen  but  have  not  been  fully  adjudicated.  To  the  extent  the 
claims giving rise to these legal proceedings are not covered by insurance, they relate to the following general types of claims: 
employment  matters,  tax  matters,  matters  relating  to  compliance  with  applicable  law  (for  example,  the  Americans  with 
Disability Act and similar state laws), and other general matters. The likelihood of loss for these legal proceedings is based on 
definitions  within  contingency  accounting  literature.  We  recognize  a  loss  when  we  believe  the  loss  is  both  probable  and 
reasonably  estimable.  Legal  costs  associated  with  loss  contingencies  are  expensed  as  incurred.  Based  on  the  information 
available  to  us  relating  to  these  legal  proceedings  and/or  our  experience  in  similar  legal  proceedings,  we  do  not  believe  the 
ultimate  resolution  of  these  proceedings,  either  individually  or  in  the  aggregate,  will  have  a  material  adverse  effect  on  our 
consolidated financial position, results of operations or cash flow.

During the quarter  ended  September 30,  2023, we had a cyber incident that resulted in the potential exposure of certain 
employee personal information. We have completed an investigation and have identified certain employee information that may 
have been exposed, but we have not identified that any customer information was exposed. All systems have been restored. We 
believe  that  we  maintain  a  sufficient  level  of  insurance  coverage  related  to  such  events,  and  the  related  incremental  costs 
incurred to date are immaterial. In February of 2024, two class action lawsuits were filed related to the cyber incident. The suits 
are currently pending in the U.S. District Court for the Northern District of Texas. We intend to vigorously defend these matters 
and do not believe that any potential loss is reasonably estimable at this time. It is reasonably possible that the Company may 
incur additional costs related to the matter, but we are unable to predict with certainty the ultimate amount or range of potential 
loss.

Our  assessment  may  change  depending  upon  the  development  of  any  current  or  future  legal  proceedings,  and  the  final 
results of such legal proceedings cannot be predicted with certainty. If we ultimately do not prevail in one or more of these legal 
matters,  and  the  associated  realized  losses  exceed  our  current  estimates  of  the  range  of  potential  losses,  our  consolidated 
financial position, results of operations, or cash flows could be materially adversely affected in future periods. 

Item 4. Mine Safety Disclosures

Not Applicable

57

PART II

Item 5. Market for Registrant’s Common Equity, Related Stockholder Matters, and Issuer Purchases of Equity Securities

Market Price and Dividend Information

Our  common  stock  has  been  listed  and  traded  on  the  NYSE  American  under  the  symbol  “AINC”  since  November  13, 
2014. Prior to that time, there was no public market for our common stock. On March 25, 2024, there were approximately 510 
holders of record.

Distributions and Our Distribution Policy

Evaluation of our distribution policy and the decision to make a distribution is made solely at the discretion of our board of 
directors  and  is  based  on  factors  including,  but  not  limited  to,  our  ability  to  generate  income,  availability  of  existing  cash 
balances, the performance of our business, capital requirements, applicable law, access to cash in the capital markets and other 
financing  sources,  general  economic  conditions  and  economic  conditions  that  more  specifically  impact  our  business  or 
prospects and other factors our board of directors deems relevant.

Future distribution levels are subject to adjustment based upon any one or more of the factors set forth above, the matters 
discussed  under  “Item  1A.  Risk  Factors”  in  this  Annual  Report  on  Form  10-K  or  any  other  document  we  file  with  the  SEC 
under the Exchange Act and other factors that our board of directors may, from time to time, deem relevant to consider when 
determining an appropriate distribution. Our board of directors may also determine not to make any distribution.

No dividends on our common stock have been declared or paid as of and for the years ended December 31, 2023, 2022 and 

2021.

Equity Compensation Plan Information

The following table sets forth certain information with respect to securities authorized and available for issuance under our 

equity compensation plans: 

Number of Securities 
to be Issued Upon 
Exercise of 
Outstanding Options, 
Warrants and Rights

Weighted-Average
Exercise Price
Of Outstanding
Options, Warrants,
And Rights

Number of Securities 
Remaining Available 
for Future Issuance

Equity compensation plans approved by security holders     

1,709,860

(2)

Equity compensation plans not approved by security 
holders    ...............................................................................

Total      .....................................................................

—

1,709,860

65.48

—

65.48

(2)

593,082  (1)

— 

593,082 

____________________
(1) As of December 31, 2023, 593,082 shares of our common stock, or securities convertible into 593,082 shares of our common 
stock, remained available for issuance under our 2014 Incentive Plan. As defined by the 2014 Incentive Plan, authorized shares 
automatically increase on January 1 of each year in an amount equal to 15% of the sum of (i) the fully diluted share count and 
(ii) the shares of common stock reserved for issuance under the Company’s deferred compensation plan less shares available 
under the 2014 Incentive Plan as of December 31 of the previous year. Pursuant to the plan, we have 750,949 shares of our 
common  stock,  or  securities  convertible  into  750,949  shares  of  our  common  stock,  available  for  issuance  under  our  2014 
Incentive Plan, as of January 1, 2024.
(2) As of December 31, 2023, we have an obligation to issue 195,579 shares of our common stock with no strike price under our 
non-qualified  deferred  compensation  plan  (“DCP”)  for  Mr.  Monty  J.  Bennett,  our  chairman  and  chief  executive  officer.  The 
plan allows the participant to defer up to 100% of his base salary and bonus and select an investment fund for measurement of 
the deferred compensation obligation. Distributions under the DCP are made in cash, unless the participant has elected Ashford 
Inc.  common  stock  as  the  investment  option,  in  which  case  any  such  distributions  would  be  made  in  Ashford  Inc.  common 
stock. Mr. Monty J. Bennett has elected to invest his deferred compensation account in our common stock which will be issued 
in  quarterly  installments  over  five  years  beginning  in  2026.  Mr.  Monty  J.  Bennett  may  postpone  all  or  a  portion  of  the 
distributions, for a minimum of 5 years, if he notifies the Company 12 months prior to the scheduled distributions. See further 
discussion in the Risk Factors section and note 17 in our consolidated financial statements.

58

 
 
 
Performance Graph

The following graph compares the percentage change in the cumulative total stockholder return on our common stock with 
the  cumulative  total  return  of  the  S&P  500  Stock  Index,  and  the  Dow  Jones  Asset  Manager  Index  for  the  period  from 
December 31, 2018 through December 31, 2023, assuming an initial investment of $100 in stock on December 31, 2018, with 
reinvestment of dividends.

The stock price performance shown below on the graph is not necessarily indicative of future price performance.

 COMPARISON CUMULATIVE TOTAL RETURNS

Among Ashford Inc., the S&P 500 Stock Index and the Dow Jones Asset Manager Index

Purchases of Equity Securities by the Issuer

Common Stock Repurchases—On December 5, 2017, the board of directors of Ashford Inc. approved a stock repurchase 
program (the “Repurchase Program”) pursuant to which the Board granted a repurchase authorization to acquire shares of the 
Company’s  common  stock,  par  value  $0.001  per  share  having  an  aggregate  value  of  up  to  $20  million.  No  shares  were 
repurchased  under  the  stock  repurchase  program  during  the  year  ended  December  31,  2023.  The  maximum  aggregate  dollar 
value that may yet be purchased under the Repurchase Program is $20 million.

59

Ashford Inc.S&P 500Dow Jones Asset Manager Index12/31/201812/31/201912/31/202012/31/202112/31/202212/31/2023050100150200250The following table provides the information with respect to purchases of our common stock during each of the months in 

the quarter ended December 31, 2023:

Period

Common stock:

October 1 to October 31      .................................

November 1 to November 30      .........................

December 1 to December 31   ...........................

Total    ..............................................................

Total Number 
of Shares 
Purchased

Average 
Price Paid 
Per Share

Total Number of 
Shares Purchased as 
Part of a Publicly 
Announced Plan (1)

Maximum Dollar Value 
of Shares That May Yet 
Be Purchased Under the 
Plan

933  $ 

668  $ 

62  $ 

1,663  $ 

(2)

(2)

(2)

— 

— 

— 

— 

—  $ 

—  $ 

—  $ 

— 

20,000,000 

20,000,000 

20,000,000 

____________________
(1)  No shares were repurchased under the Repurchase Program during the three months ended December 31, 2023.
(2)  There  is  no  cost  associated  with  the  forfeiture  of  933,  688,  and  62  restricted  shares  of  our  common  stock  in  October, 
November and December, respectively.

Item 6. Reserved

60

 
 
 
 
 
 
 
 
Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations

The following Management’s Discussion and Analysis (“MD&A”) is intended to help the reader understand our results of 
operations and financial condition. This MD&A is provided as a supplement to, and should be read in conjunction with, our 
audited  financial  statements  and  the  accompanying  notes  thereto  included  in  Item  8.  In  addition  to  historical  financial 
information,  the  following  discussion  and  analysis  contains  forward-looking  statements  that  involve  risks,  uncertainties  and 
assumptions. Our results and the timing of selected events may differ materially from those anticipated in these forward-looking 
statements as a result of many factors, including those discussed under “Item 1A. Risk Factors” and elsewhere in this Annual 
Report on Form 10-K. See “Forward-Looking Statements.”

Overview

Ashford  Inc.,  a  Nevada  corporation,  is  an  alternative  asset  management  company  with  a  portfolio  of  strategic  operating 
businesses that provides products and services primarily to clients in the real estate and hospitality industries, including Ashford 
Trust, Braemar, Stirling and our consolidated subsidiary TSGF L.P. We became a public company in November 2014, and our 
common stock is listed on the NYSE American. As of March 25, 2024, Mr. Monty J. Bennett, Ashford Inc.’s Chairman and 
Chief  Executive  Officer  and  the  Chairman  of  Ashford  Trust,  Braemar  and  Stirling,  and  his  father,  Mr.  Archie  Bennett,  Jr., 
Chairman Emeritus of Ashford Trust, hold a controlling interest in Ashford Inc. The Bennetts owned approximately 610,261 
shares  of  our  common  stock,  which  represented  an  approximately  17.8%  ownership  interest  in  Ashford  Inc.,  and  owned 
18,758,600 shares of our Series D Convertible Preferred Stock (the “Series D Convertible Preferred Stock”), which, along with 
all  unpaid  accrued  and  accumulated  dividends  thereon,  is  convertible  at  a  price  of  $117.50  per  share  into  an  additional 
approximate 4,233,572 shares of Ashford Inc. common stock, which if converted as of March 25, 2024 would have increased 
Mr. Monty J. Bennett and Mr. Archie Bennett, Jr.’s ownership interest in Ashford Inc. to approximately 63.2%.

We  provide:  (i)  advisory  services;  (ii)  asset  management  services;  (iii)  hotel  management  services;  (iv)  design  and 
construction  services;  (v)  event  technology  and  creative  communications  solutions;  (vi)  mobile  room  keys  and  keyless  entry 
solutions;  (vii)  watersports  activities  and  other  travel,  concierge  and  transportation  services;  (viii)  hypoallergenic  premium 
room  products  and  services;  (ix)  insurance  policies  covering  general  liability,  workers’  compensation,  business  automobile 
claims and insurance claims services; (x) debt placement and related services; (xi) real estate advisory and brokerage services; 
and (xii) wholesaler, dealer manager and other broker-dealer services. We conduct these activities and own substantially all of 
our assets primarily through Ashford LLC, Ashford Services, Warwick and their respective subsidiaries.

We seek to grow through the implementation of three primary strategies: (i) increasing our assets under management; (ii) 
pursuing third-party business to grow our products and services businesses; and (iii) acquiring additional businesses which align 
with our strategic initiatives. 

We  are  currently  the  advisor  for  Ashford  Trust,  Braemar,  Stirling  and  TSGF  L.P.  In  our  capacity  as  advisor,  we  are 
responsible  for  implementing  the  investment  strategies  and  managing  the  day-to-day  operations  of  our  clients  and  their 
respective hotels from an ownership perspective, in each case subject to the respective advisory agreements and the supervision 
and oversight of each client’s respective boards of directors. Ashford Trust is focused on investing in full-service hotels in the 
upscale and upper upscale segments in the United States that have RevPAR generally less than twice the U.S. national average. 
Braemar invests primarily in luxury hotels and resorts with RevPAR of at least twice the U.S. national average. Stirling invests 
in a diverse portfolio of stabilized income-producing hotels and resorts across all chain scales primarily located in the United 
States and became our client on December 6, 2023. TSGF L.P. invests in all types of real estate in the state of Texas. Each of 
Ashford Trust and Braemar is a REIT as defined in the Internal Revenue Code. The common stock of each of Ashford Trust 
and Braemar is traded on the NYSE. Stirling is privately held and Stirling’s subsidiary Stirling OP is consolidated by Ashford 
Trust. TSGF L.P. is a privately held, consolidated subsidiary of the Company.

We  provide  the  personnel  and  services  that  we  believe  are  necessary  for  each  of  our  clients  to  conduct  their  respective 
businesses. We may also perform similar functions for new or additional platforms. In our capacity as an advisor, we are not 
responsible  for  managing  the  day-to-day  operations  of  our  client’s  individual  hotel  properties,  which  duties  are,  and  will 
continue  to  be,  the  responsibility  of  the  hotel  management  companies  that  operate  such  hotel  properties.  Additionally, 
Remington,  a  subsidiary  of  the  Company,  operates  certain  hotel  properties  for  Ashford  Trust,  Braemar,  Stirling  and  third 
parties.  As  of  December  31,  2023,  Remington  provided  hotel  management  services  to  122  properties  that  were  open  and 
operating, 54 of which were owned by third parties.

61

Recent Developments

On January 3, 2023, the Company acquired Remington Hotel Corporation (“RHC”), an affiliate owned by Mr. Monty J. 
Bennett, our Chairman and Chief Executive Officer and the Chairman of Ashford Trust and Braemar, and his father, Mr. Archie 
Bennett, Jr., Chairman Emeritus of Ashford Trust, from which the Company leases the offices for our corporate headquarters in 
Dallas, Texas. The purchase price paid was de minimis. The transaction was accounted for as an asset acquisition. See note 19.

On March 17, 2023, RED acquired certain privately held entities and assets associated with the Alii Nui and Maui Dive 
Shop  (“Alii  Nui”),  which  provides  luxury  sailing  and  watersports  experiences  in  Maui,  Hawaii,  for  a  total  purchase  price  of 
$11.0 million, excluding working capital adjustments. The purchase price consisted of $8.0 million in cash, subject to certain 
adjustments, $1.0 million of contingent consideration and 80,000 Preferred Units issued by RED (the “RED Units”) issued at 
$25 per unit for a total liquidation value of $2.0 million. See note 4 in our consolidated financial statements.

On March 24, 2023, INSPIRE amended its credit agreement dated as of November 1, 2017 (the “INSPIRE Amendment”). 
The  INSPIRE  Amendment  increased  the  maximum  borrowing  capacity  under  INSPIRE’s  revolving  credit  facility  (the 
“Revolving Note”) from $3.0 million to $6.0 million, provides for a $20.0 million senior secured term loan (“Term Note”) and 
an  equipment  note  (“Equipment  Note”  and  together  with  the  Revolving  Note  and  the  Term  Note,  the  “Notes”)  pursuant  to 
which,  until  September  24,  2027,  INSPIRE  may  request  advances  up  to  $4.0  million  in  the  aggregate  to  purchase  new 
machinery or equipment to be used in the ordinary course of business. The INSPIRE Amendment extended the maturity date of 
INSPIRE’s Notes from January 1, 2024 to March 24, 2028. See note 8 in our consolidated financial statements.

On  May  15,  2023,  the  Company  and  Computershare  Trust  Company,  N.A.,  a  federally  chartered  trust  company  (the 
“Rights Agent”) entered into Amendment No. 1 (“Amendment No. 1”) to the Rights Agreement dated as of August 30, 2022 
(the “Rights Agreement”). Our board of directors implemented the rights plan by declaring (i) a dividend to the holders of the 
Company’s common stock of one preferred share purchase right (a “Right”) for each share of common stock and (ii) a dividend 
to the holders of the Company’s Series D Convertible Preferred Stock of one Right in respect of each share of the Company’s 
common  stock  issuable  upon  conversion  of  the  Series  D  Convertible  Preferred  Stock.  The  dividends  were  distributed  on 
September 9, 2022, to our stockholders of record on that date. Each of those Rights become exercisable on the date on which 
the Rights separate and begin trading separately from our common stock and entitles the registered holder to purchase from the 
Company  one  one-thousandth  of  a  share  of  our  Series  F  Preferred  Stock,  par  value  $0.001  per  share  (“Series  F  Preferred 
Stock”), at a price of $275 per one one-thousandth of a share of our Series F Preferred Stock represented by such Right, subject 
to adjustment. Pursuant to Amendment No. 1, the Rights Agreement was amended to (i) extend the final expiration date with 
respect to the Company’s Rights until July 30, 2024, and (ii) decrease the beneficial ownership threshold in the definition of an 
acquiring person from 10% to 7%. The value of the Rights was de minimis.

On August 21, 2023 (the “Investment Date”), the Company invested $2.5 million to acquire 51% of the equity of TSGF 
L.P., a fund which provides a growth-oriented investment product focused on commercial real estate in the State of Texas. The 
Company consolidated TSGF L.P. as of the Investment Date as management concluded TSGF L.P. is a variable interest entity 
(“VIE”) for which the Company is considered the primary beneficiary. Our interests in TSGF L.P. were accounted for as an 
asset acquisition. The approximately $5.0 million of total assets consolidated on the Investment Date included an investment of 
$4.5 million, $274,000 of cash and cash equivalents and other immaterial assets related to working capital. Subsequent to the 
Investment  Date,  Ashford  Securities,  a  subsidiary  of  the  Company,  raised  an  additional  $4.9  million  in  capital  on  behalf  of 
TSGF  L.P.  through  December  31,  2023,  which  is  included  in  “noncontrolling  interests  in  consolidated  entities”  in  our 
consolidated balance sheet. Ashford Securities has raised $9.7 million of capital in total for TSGF L.P. through December 31, 
2023, which comprises $2.5 million from the Company and $7.2 million from other investors. The $7.2 million of capital raised 
from other investors includes $2.3 million of capital raised by Ashford Securities prior to the Investment Date.

On December 5, 2023, Mark Nunneley, the Company’s Chief Accounting Officer (“CAO”), voluntarily resigned from his 
role as the CAO and all other positions he held with the Company effective December 31, 2023. Mr. Nunneley accepted the 
position  of  Senior  Managing  Director  of  the  Company  in  which  role  he  remains  employed  on  a  full-time  basis  to  provide 
strategic advice and be  responsible  for  special projects as  requested by the Company. Effective January 1, 2024, Justin Coe, 
formerly the Company’s Senior Vice President of Accounting, was appointed to fill the role of CAO.

On December 6, 2023, the Company entered into an advisory agreement with Stirling and Stirling’s subsidiary Stirling OP. 
The  term  of  the  advisory  agreement  with  Stirling  is  one  year  from  the  effective  date  of  December  6,  2023  subject  to  an 
unlimited  number  of  successive,  automatic  one-year  renewals  unless  terminated  by  the  Company  or  Stirling’s  board  of 
directors. See note 19 in our consolidated financial statements.

On  December  19,  2023,  the  Company  incorporated  our  insurance  subsidiary  Warwick,  which  is  licensed  by  the  Texas 
Department  of  Insurance.  Effective  December  19,  2023,  Ashford  Inc.  and  Warwick  entered  into  a  loss  portfolio  transfer 
agreement whereby Ashford Inc. agreed to transfer the existing cash reserves and  liabilities for Ashford Trust and Braemar’s 

62

general liability and workers’ compensation policies from January 1, 2014 through December 31, 2023 to Warwick pursuant to 
approvals obtained from the independent members of the boards of directors of Ashford Trust and Braemar. This transaction 
eliminated  in  consolidation.  On  the  same  date,  Ashford  Inc.  and  Remington  entered  into  general  liability  and  workers’ 
compensation  insurance  policies,  respectively,  with  Warwick  with  agreed  upon  annual  premiums  of  $4.7  million  and 
$6.0 million, respectively, for a coverage period of one year.

On March 12, 2024, we entered into the Third Amended and Restated Advisory Agreement with Ashford Trust (the “Third 
Amended and Restated Advisory Agreement”). The Third Amended and Restated Advisory Agreement amends and restates the 
terms of the Second Amended and Restated Advisory Agreement, dated January 14, 2021, to, among other items: (i) require 
Ashford Trust pay the advisor the Portfolio Company Fee (as defined in the Third Amended and Restated Advisory Agreement) 
upon  certain  specified  defaults  under  Ashford  Trust’s  loan  agreements  resulting  in  the  foreclosure  of  Ashford  Trust’s  hotel 
properties,  (ii)  provide  that  there  shall  be  no  additional  payments  to  the  advisor  from  the  amendments  to  the  master  hotel 
management  agreement  between  Ashford  Trust  and  Remington  Hospitality  and  the  master  project  management  agreement 
between Ashford Trust and Premier until Ashford Trust’s Oaktree Credit Agreement is paid in full, and limits, for a period of 
two years thereafter, the incremental financial impact to no more than $2 million per year in additional payments to the advisor 
from  such  amendments,  (iii)  reduces  the  Consolidated  Tangible  Net  Worth  covenant  (as  defined  in  the  Third  Amended  and 
Restated Advisory Agreement) to $750 million (plus 75% of net equity proceeds received) from $1 billion (plus 75% of net 
equity proceeds received), (iv) revise the criteria that would constitute a Company Change of Control (as defined in the Third 
Amended and Restated Advisory Agreement), (v) revise the definition of termination fee to provide for a minimum amount of 
such termination fee and (vi) revise the criteria that would constitute a voting control event.

Other Developments

Change in Control

On August 8, 2023, the 40% voting cap under the Investor Rights Agreement, dated November 6, 2019 and entered into by 
and  among  the  Company,  Mr.  Archie  Bennett  Jr.  and  Mr.  Monty  J.  Bennett  (the  “Bennetts”)  and  other  holders  of  the 
Company’s  Series  D  Convertible  Preferred  Stock  (the  “Investor  Rights  Agreement”),  expired.  As  a  result,  the  Bennetts  may 
now vote their full ownership interests in the Company as they determine at their sole discretion. Upon the expiration of the 
voting  cap,  the  Bennetts  controlled  a  majority  of  the  Company’s  voting  securities,  resulting  in  a  change  of  control  of  the 
Company.  As  of  August  8,  2023,  the  Bennetts  owned  approximately  610,261  shares  of  our  common  stock  and  owned 
18,758,600 shares of our Series D Convertible Preferred Stock (the “Series D Convertible Preferred Stock”), which, along with 
all  unpaid  accrued  and  accumulated  dividends  thereon,  is  convertible  at  a  price  of  $117.50  per  share  into  approximately 
4,152,301 shares of Ashford Inc. common stock, resulting in a combined ownership interest in Ashford Inc. of approximately 
64.6%. The Company elected the accounting policy option as allowed under Accounting Standards Codification (“ASC”) 805, 
Business Combinations, to continue to use Ashford Inc.’s historical accounting basis rather than apply pushdown accounting.

Amended and Restated Bylaws

On  August  24,  2023,  the  Board  of  Directors  (the  “Board”)  of  the  Company  approved  amendments  to  the  Amended  and 
Restated Bylaws of the Company (the “Bylaws”), effective immediately. The amendments to the Bylaws provide, among other 
things, that:

•

•

•

•

the notice to be furnished to the Company by a stockholder seeking to bring a proposed director nomination before a 
meeting of the Company’s stockholders must include the information required pursuant to Rule 14a-19(b) under the 
“Exchange Act”, if the stockholder intends to engage in a solicitation in support of director nominees other than the 
Company’s nominees;

no stockholder may solicit proxies in support of any nominees other than individuals nominated by the Board unless 
such stockholder has complied with Rule 14a-19 under the Exchange Act in connection with the solicitation of such 
proxies, including the provision to the Company of notices required thereunder in a timely manner;

if  any  stockholder  provides  notice  pursuant  to  Rule  14a-19(b)  under  the  Exchange  Act  and  subsequently  fails  to 
comply with any of the requirements of Rule 14a-19 under the Exchange Act, then the Company will disregard any 
proxies or votes solicited for such stockholder’s nominee; and

at the request of the Company, if any stockholder provides notice pursuant to Rule 14a-19(b) under the Exchange Act, 
such  stockholder  must  deliver  to  the  Company,  no  later  than  five  business  days  prior  to  the  applicable  meeting  of 
stockholders, reasonable evidence that such stockholder has met the requirements of Rule 14a-19 under the Exchange 
Act.

63

In  addition,  the  amendments  to  the  Bylaws  include  enhancements  to  certain  advance  notice  procedures  and  disclosure 
requirements for a stockholder nomination of directors and the submission of proposals for consideration at annual meetings of 
the stockholders of the Company (other than proposals to be included in the Company’s proxy statement pursuant to Rule 14a-8 
of the Exchange Act).

Other

On  December  20,  2023,  the  Company  received  notification  (the  “Letter”)  from  the  NYSE  American  that  it  was  not  in 
compliance with the continued listing standards set forth in Sections 1003(a)(i) and (ii) of the NYSE American Company Guide 
(the  “Company  Guide”).  Specifically,  the  Letter  indicated  that  the  Company  was  not  in  compliance  with  Sections  1003(a)(i) 
and 1003(a)(ii) of the Company Guide, requiring a listed company to have stockholders’ equity of (i) at least $2.0 million if it 
has  reported  losses  from  continuing  operations  or  net  losses  in  two  of  its  three  most  recent  fiscal  years  and  (ii)  at  least 
$4.0 million if it has reported losses from continuing operations or net losses in three of its four most recent fiscal years. The 
Company  reported  a  stockholders’  deficit  of  $304.6  million  as  of  December  31,  2023,  and  had  losses  from  continuing 
operations and/or net losses in three of its four most recent fiscal years ended December 31, 2023. The Company submitted a 
plan to the NYSE American on January 12, 2024 addressing how it intends to regain compliance with Sections 1003(a)(i) and 
(ii) of the Company Guide by June 20, 2025, or sooner if the NYSE American determines that the nature and circumstances of 
the Company’s continued listing status warrant a shorter period of time.

The Company received notification from the NYSE American on February 27, 2024, that it had accepted the Company’s 
plan and granted a plan period through June 20, 2025. During the plan period, the Company will be subject to quarterly review 
to  determine  if  it  is  making  progress  consistent  with  the  plan.  If  the  Company  does  not  regain  compliance  with  the  NYSE 
American listing standards by June 20, 2025, or if the Company does not make sufficient progress consistent with its plan, then 
the NYSE American may initiate delisting proceedings.

Discussion of Presentation

The  discussion  below  relates  to  the  financial  condition  and  results  of  operations  of  Ashford  Inc.  and  entities  which  it 
controls. The historical financial information is not necessarily indicative of our future results of operations, financial position 
and cash flows.

64

RESULTS OF OPERATIONS

This section of this Form 10-K generally discusses 2023 and 2022 items and year-to-year comparisons between 2023 and 
2022. Discussions of 2022 items and year-to-year comparisons between 2022 and 2021 that are not included in this Form 10-K 
can be found in “Management’s Discussion and Analysis of Financial Condition and Results of Operations” in Part II, Item 7 
of the Company’s Annual Report on Form 10-K for the year ended December 31, 2022.

Year Ended December 31, 2023 Compared to Year Ended December 31, 2022

The following table summarizes the changes in key line items from our consolidated statements of operations for the years 

ended December 31, 2023 and 2022 (in thousands):

Year Ended December 31,

2023

2022

Favorable (Unfavorable)
$ Change

% Change

REVENUE

Advisory services fees    ..................................................................... $ 
Hotel management fees   ...................................................................
Design and construction fees    ...........................................................
Audio visual    ....................................................................................
Other       ................................................................................................
Cost reimbursement revenue     ...........................................................
Total revenues  ............................................................................

47,948  $ 
52,561 
27,740 
148,617 
43,433 
426,496 
746,795 

48,381  $ 
46,548 
22,167 
121,261 
44,312 
361,763 
644,432 

EXPENSES

Salaries and benefits  ........................................................................
Cost of revenues for design and construction  ..................................
Cost of revenues for audio visual     ....................................................
Depreciation and amortization  .........................................................
General and administrative   ..............................................................
Other       ................................................................................................
Reimbursed expenses     ......................................................................
Total expenses     ...........................................................................
OPERATING INCOME (LOSS)     ......................................................
Equity in earnings (loss) of unconsolidated entities    ........................
Interest expense     ...............................................................................
Amortization of loan costs     ...............................................................
Interest income     ................................................................................
Realized gain (loss) on investments      ................................................
Other income (expense)     ...................................................................
INCOME (LOSS) BEFORE INCOME TAXES     ..............................
Income tax (expense) benefit  ...........................................................
NET INCOME (LOSS)     ......................................................................
Net (income) loss from consolidated entities attributable to 
noncontrolling interests     ........................................................................
Net (income) loss attributable to redeemable noncontrolling interests   
NET INCOME (LOSS) ATTRIBUTABLE TO THE 
COMPANY    .........................................................................................
Preferred dividends, declared and undeclared     ......................................
NET INCOME (LOSS) ATTRIBUTABLE TO COMMON 
STOCKHOLDERS    ............................................................................. $ 

92,144 
11,666 
108,754 
28,222 
46,276 
25,281 
426,507 
738,850 
7,945 
(702) 
(14,208) 
(1,051) 
1,798 
(80) 
747 
(5,551) 
544 
(5,007) 

880 
(501) 

(4,628) 
(36,193) 

76,521 
8,359 
84,986 
31,766 
34,004 
25,828 
361,375 
622,839 
21,593 
392 
(9,996) 
(761) 
371 
(121) 
(25) 
11,453 
(8,530) 
2,923 

1,171 
(448) 

3,646 
(36,458) 

(433) 
6,013 
5,573 
27,356 
(879) 
64,733 
102,363 

(15,623) 
(3,307) 
(23,768) 
3,544 
(12,272) 
547 
(65,132) 
(116,011) 
(13,648) 
(1,094) 
(4,212) 
(290) 
1,427 
41 
772 
(17,004) 
9,074 
(7,930) 

(291) 
(53) 

(8,274) 
265 

 (0.9) %
 12.9 %
 25.1 %
 22.6 %
 (2.0) %
 17.9 %
 15.9 %

 (20.4) %
 (39.6) %
 (28.0) %
 11.2 %
 (36.1) %
 2.1 %
 (18.0) %
 (18.6) %
 (63.2) %
 (279.1) %
 (42.1) %
 (38.1) %
 384.6 %
 33.9 %
 3,088.0 %
 (148.5) %
 106.4 %
 (271.3) %

 (24.9) %
 (11.8) %

 (226.9) %
 0.7 %

(40,821)  $ 

(32,812)  $ 

(8,009) 

 (24.4) %

Net  Income  (Loss)  Attributable  to  Common  Stockholders.  Net  loss  attributable  to  common  stockholders  changed  $8.0 
million to a $40.8 million loss for the year ended December 31, 2023 (the “2023 period”) compared to a $32.8 million loss for 
the year ended December 31, 2022 (the “2022 period”) as a result of the factors discussed below.

Total Revenues. Total revenues increased by $102.4 million, or 15.9%, to $746.8 million for 2023 compared to 2022 due 

to the following (in thousands):

65

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Year Ended December 31,

2023

2022

Favorable (Unfavorable)
% Change
$ Change

Advisory services fees:
Base advisory fees (1)
Incentive advisory fees (2)
Other advisory revenue (3)

      ......................................................... $ 
    ..................................................
      .................................................
Total advisory services fees revenue     ............................

47,159  $ 
268 
521 
47,948 

47,592  $ 
268 
521 
48,381 

Hotel management fees:

Base management fees      ......................................................
Incentive management fees    ...............................................

Other management fees     .....................................................
    .......................

Total hotel management fees revenue (4)

37,651 
5,569 

9,341 
52,561 

34,072 
8,533 

3,943 
46,548 

(433) 
— 
— 
(433) 

3,579 
(2,964) 

5,398 
6,013 

 (0.9) %
 — %
 — %
 (0.9) %

 10.5 %
 (34.7) %

 136.9 %
 12.9 %

Design and construction fees revenue (5)

    ..............................

27,740 

22,167 

5,573 

 25.1 %

Audio visual revenue (6)

      .......................................................

148,617 

121,261 

27,356 

 22.6 %

Other revenue:

Watersports, ferry and excursion services (7)
Debt placement and related fees (8)
Premiums earned (9)
Cash management fees (10)
Claims management services (11)
Other services (12)

    .....................
     ....................................
    ...........................................................
    .................................................
     .......................................
   ...............................................................
Total other revenue    .......................................................

34,057 
4,634 
375 
256 
12 
4,099 
43,433 

26,309 
4,222 
— 
135 
20 
13,626 
44,312 

7,748 
412 
375 
121 
(8) 
(9,527) 
(879) 

 29.4 %
 9.8 %

 89.6 %
 (40.0) %
 (69.9) %
 (2.0) %

Cost reimbursement revenue (13)

      ..........................................

426,496 

361,763 

64,733 

 17.9 %

Total revenues    ...................................................................... $ 

746,795  $ 

644,432  $ 

102,363 

 15.9 %

REVENUES BY SEGMENT (14)

Advisory    ............................................................................ $ 
Remington    .........................................................................
Premier    ..............................................................................
INSPIRE   ............................................................................
RED      ...................................................................................
OpenKey   ............................................................................
Corporate and other   ...........................................................
Total revenues    .................................................................. $ 

78,960  $ 
424,322 
39,947 
148,829 
34,150 
1,586 
19,001 
746,795  $ 

77,347  $ 
356,435 
32,247 
121,418 
26,335 
1,484 
29,166 
644,432  $ 

1,613 
67,887 
7,700 
27,411 
7,815 
102 
(10,165) 
102,363 

 2.1 %
 19.0 %
 23.9 %
 22.6 %
 29.7 %
 6.9 %
 (34.9) %
 15.9 %

________
(1) The decrease in base advisory fees is primarily due to lower revenue of $1.6 million from Ashford Trust offset by higher 
revenue of $1.2 million from Braemar. See note 3 in our consolidated financial statements for discussion of the advisory 
services revenue recognition policy. 

(2)

Incentive advisory fees for 2023 includes the pro rata portion of the second year installment of the Braemar 2022 incentive 
advisory  fee  which  was  paid  in  January  2024.  Incentive  fee  payments  are  subject  to  meeting  the  December  31st  FCCR 
Condition each year, as defined in our advisory agreements. Ashford Trust’s annual total stockholder return did not meet 
the  relevant  incentive  fee  thresholds  during  the  2023,  2022  and  2021  measurement  periods.  Braemar’s  annual  total 
stockholder return did not meet the relevant incentive fee thresholds during the 2023 and 2021 measurement period.

66

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
(3)  Other advisory revenue from Braemar is a result of the $5.0 million cash payment received upon stockholder approval of 
the  Fourth  Amended  and  Restated  Braemar  Advisory  Agreement  in  June  2017.  The  payment  is  included  in  “deferred 
income” on our consolidated balance sheet and is being recognized evenly over the initial 10-year term of the agreement.
(4)  The increase in hotel management fees revenue is due to higher base management fees and other management fees. Base 
management fees from Ashford Trust and third parties increased by $1.6 million and $2.5 million, respectively, offset by a 
decrease of $488,000 from Braemar. Other management fees increased $5.4 million primarily due to various management 
fees earned from third parties which began in the first quarter of 2023 and due to the timing of Remington’s acquisition of 
Chesapeake in April of 2022. Other management fees primarily includes fees for health insurance programs administered 
on behalf of certain third-party properties. Other management fees additionally includes fees for fixed monthly accounting 
services, revenue management services and other services at certain third party properties. Incentive management fees from 
Ashford Trust, Braemar and third parties decreased by $1.1 million, $786,000 and $1.1 million, respectively.

(5)  The increase in design and construction fees revenue is primarily due to higher revenue from Ashford Trust, Braemar and 
third parties of $4.3 million, $435,000 and $828,000, respectively, due to increased capital expenditures from our clients.

(6)  The $27.4 million increase in audio visual revenue is primarily due to an increase in demand for group events in 2023.
(7)  The $7.7 million increase in watersports, ferry and excursion services revenue is due to an increase of $6.6 million from 
RED’s acquisition of Alii Nui in the first quarter of 2023 and increases of $122,000 and $1.7 million in revenue in RED’s 
operations  in  the  U.S.  Virgin  Islands  and  Turks  and  Caicos,  respectively.  These  increases  were  partially  offset  by  a 
decrease in revenue of $747,000 from RED’s operations in the continental U.S.

(8)  The increase in debt placement and related fee revenue is due to higher revenue of $1.4 million from Braemar offset by 
lower revenue of $1.0 million from Ashford Trust. Debt placement and related fees are earned by Lismore for providing 
debt placement, modification, forbearance and refinancing services. The decrease in revenue from Ashford Trust in 2023 is 
primarily due to the expiration of the Ashford Trust Agreement with Lismore on April 6, 2022. Debt placement and related 
fees revenue related to the Ashford Trust Agreement in 2022 were $2.4 million.

(9)  Premiums  earned  is  recognized  by  our  insurance  subsidiary,  Warwick,  from  insurance  premiums  related  primarily  to 
general liability and workers’ compensation contracts incurred on behalf of our clients Ashford Trust, Braemar and third-
party clients and their respective management companies.

(10)  Cash  management  fees  include  revenue  earned  by  providing  active  management  and  investment  of  Ashford  Trust  and 

Braemar’s excess cash in short-term U.S. Treasury securities.

(11)  Claims  management  services  include  revenue  earned  from  providing  insurance  claim  assessment  and  administration 

services to Ashford Trust and Braemar.

(12)  Other  services  revenue  relates  to  other  hotel  services  provided  by  our  consolidated  subsidiaries,  OpenKey  and  Pure 
Wellness,  to  Ashford  Trust,  Braemar  and  third  parties.  Other  revenue  additionally  includes  Marietta  prior  to  Ashford 
Trust’s acquisition of Marietta on December 16, 2022. The decrease in other services revenue is primarily due to the sale of 
Marietta, which recognized $9.8 million of revenue in 2022. 

(13)  The  increase  in  cost  reimbursement  revenue  in  2023  is  primarily  due  to  an  increase  in  Remington’s  cost  reimbursement 
revenue of $62.0 million from Remington’s acquisition of Chesapeake in April of 2022. The increase is additionally due to 
an increase of $2.1 million in Premier’s cost reimbursement revenue due to our clients’ increased capital expenditures in 
2023  compared  to  2022  and  an  increase  of  $1.9  million  in  cost  reimbursement  revenue  in  2023  related  to  reimbursable 
advisory expenses for Ashford Trust and Braemar. 

(14)  See note 21 in our consolidated financial statements for discussion of segment reporting.

67

Salaries and Benefits Expense. Salaries and benefits expense increased by $15.6 million, or 20.4%, to $92.1 million for 

2023 compared to 2022. The change in salaries and benefits expense consisted of the following (in thousands):

Salaries and benefits:
Salary expense (1)
Bonus expense (2)
Benefits related expenses (3)

      ........................................................................................ $ 

      ........................................................................................

     ........................................................................

Total salary, bonus, and benefits related expenses    ...................................

Non-cash equity-based compensation:

Class 2 LTIP units and stock option grants (4)
Employee equity grant expense     ..................................................................

    ............................................

Total equity-based compensation ..............................................................  

Non-cash (gain) loss in deferred compensation plan (5)
Total salaries and benefits    ................................................................................ $ 

      ..................................

Year Ended December 31,

2023

2022

$ Change

55,751  $ 

45,432  $ 

10,319 

18,735 

17,758 

92,244 

130 

1,729 

1,859 

16,859 

11,174 

73,465 

1,398 

2,135 

3,533 

(1,959)   

(477)   

1,876 

6,584 

18,779 

(1,268) 

(406) 

(1,674) 

(1,482) 

92,144  $ 

76,521  $ 

15,623 

________
(1) The increase in salary expense is due to an increase in corporate employees at both the Company’s corporate office and our 
subsidiaries’ corporate offices compared to 2022 and $3.4 million of expense recognized in 2023 related to Mr. Welter’s 
termination agreement with the Company. See note 13 in our consolidated financial statements.

(2) The increase in bonus expense is primarily due to a reduction to the Company’s bonus accrual in 2022 due to Mr. Welter’s 
departure  from  the  Company  and  increased  headcount  at  both  the  Company’s  corporate  office  and  our  subsidiaries’ 
corporate offices compared to 2022.

(3) The  increase  in  benefits  related  expenses  is  primarily  due  to  an  increase  in  corporate  employees  at  both  the  Company’s 
corporate office and our subsidiaries’ corporate offices compared to 2022. Increases include $1.8 million in benefits related 
expenses associated with a new health insurance services management fee which Remington introduced in the first quarter 
of  2023  and  $1.3  million  in  employee  health  insurance  benefit  related  expenses  which  increased  due  to  the  timing  of 
Remington’s acquisition of Chesapeake in April of 2022.

(4)  The decrease in Class 2 LTIP units and stock grant expense in 2023 primarily relates to the vesting of previously issued 
stock  option  grants  which  were  subject  to  a  three-year  vesting  period.  Beginning  in  2020,  the  Company  began  to  issue 
restricted stock in lieu of stock options under its equity incentive program.

(5)  The  DCP  obligation  is  recorded  as  a  liability  at  fair  value  with  changes  in  fair  value  reflected  in  earnings.  The  gains  in 
2023  and  2022  are  primarily  attributable  to  decreases  in  the  fair  value  of  the  DCP  obligation  which  is  based  on  the 
Company’s common stock price. See note 17 in our consolidated financial statements.

Cost of Revenues for Design and Construction. Cost of revenues for design and construction increased $3.3 million, or 
39.6% to $11.7 million during 2023 compared to $8.4 million for 2022 due to increased capital expenditures by our clients as 
well as higher salary and benefits-related expenses from an increase in employee headcount involved in Premier’s operations.

Cost of Revenues for Audio Visual. Cost of revenues for audio visual increased $23.8 million, or 28.0%, to $108.8 million 

during 2023 compared to $85.0 million for 2022, primarily due to an increase in demand for group events. 

Depreciation and Amortization Expense. Depreciation and amortization expense decreased by $3.5 million, or 11.2%, to 
$28.2 million for 2023 compared to 2022. The decrease is primarily due to the sale of FF&E which was previously leased to 
Ashford Trust under the Ashford Trust ERFP Agreement and the sale of Marietta to Ashford Trust in the fourth quarter of 2022. 
Depreciation and amortization expense for 2023 and 2022 excludes depreciation expense related to audio visual equipment of 
$5.2  million  and  $4.9  million,  respectively,  which  is  included  in  “cost  of  revenues  for  audio  visual”  and  also  excludes 
depreciation expense for 2023 and 2022 related to marine vessels in the amount of $2.0 million and $1.4 million, respectively, 
which are included in “other” operating expense.

68

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
General and Administrative Expense. General and administrative expenses increased by $12.3 million, or 36.1%, to $46.3 
million  for  2023  compared  to  2022.  The  change  in  general  and  administrative  expense  consisted  of  the  following  (in 
thousands):

   .......................................................................................... $ 

Professional fees (1)
Office expense (2)
Public company costs  ......................................................................................

   .............................................................................................

Director costs  ...................................................................................................
Travel and other expense (3)
Non-capitalizable - software costs  ...................................................................

     .............................................................................

Year Ended December 31,

2023

2022

$ Change

12,673  $ 

9,900  $ 

13,848 

526 

1,715 

16,455 

1,059 

11,062 

543 

1,802 

9,775 

922 

2,773 

2,786 

(17) 

(87) 

6,680 

137 

Total general and administrative     .............................................................. $ 

46,276  $ 

34,004  $ 

12,272 

________
(1) The increase in professional fees in 2023 is primarily due to transaction costs related to the formation of both Stirling and 

Warwick in 2023.

(2) The  increase  in  office  expense  in  2023  is  primarily  due  to  an  increase  in  INSPIRE’s  operations  compared  to  2022  and 

Remington and RED’s acquisitions of Chesapeake and Alii Nui in April of 2022 and March of 2023, respectively.

(3) The increase in travel and other expenses is primarily due to corporate business development and related costs incurred in 
2023 and increases in the Company’s business travel and other related expenses for our products and services companies in 
2023. The increase in travel and other expenses is also due to increased charitable donations of $2.0 million in 2023.

Other. Other operating expense decreased $547,000, or 2.1%, to $25.3 million for 2023 compared to 2022. The decrease in 
2023 was primarily due to a decrease of $7.0 million of operating expenses related to Marietta, which was acquired by Ashford 
Trust in December 2022. The decrease was offset by an increase of approximately $5.4 million of RED’s operating expenses. 
Other operating expenses for the 2023 and 2022 periods include losses on the sale of FF&E previously leased to Ashford Trust 
of $2.8 million and $2.8 million, respectively, under the Ashford Trust ERFP agreement and cost of goods sold, royalties and 
operating expenses associated with OpenKey and Pure Wellness.

Reimbursed Expenses. Reimbursed expenses increased $65.1 million to $426.5 million during 2023 compared to $361.4 
million  for  2022  primarily  due  to  an  increase  in  hotel  management  reimbursed  expenses  due  to  the  timing  of  Remington’s 
acquisition of Chesapeake in April of 2022.

Reimbursed  expenses  may  vary  from  cost  reimbursement  revenue  recognized  in  the  period  due  to  timing  differences 
between the costs we incur for centralized software programs and the related reimbursements we receive from our clients. Over 
the long term, these timing differences are not designed to impact our economics, either positively or negatively. The timing 
differences consisted of the following shown below (in thousands):

Year Ended December 31,

2023

2022

$ Change

Cost reimbursement revenue    ............................................................................ $ 

426,496  $ 

361,763  $ 

Reimbursed expenses   .......................................................................................

426,507 

361,375 

64,733 

65,132 

Net total    ..................................................................................................... $ 

(11)  $ 

388  $ 

(399) 

Equity in Earnings (Loss) of Unconsolidated Entities. Equity in earnings (loss) of unconsolidated entities were a loss of 
$702,000  and  earnings  of  $392,000  for  2023  and  2022,  respectively.  Equity  in  earnings  (loss)  of  unconsolidated  entities 
primarily represents earnings (loss) in our equity method investment in REA Holdings. See note 2 in our consolidated financial 
statements.

69

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Interest  Expense.  Interest  expense  increased  $4.2  million  to  $14.2  million  during  2023  compared  to  $10.0  million  for 
2022.  The  increase  is  primarily  due  to  an  increase  in  the  Company’s  notes  payable  under  our  Credit  Facility  entered  into  in 
April of 2022, which had an outstanding balance of $100.0 million as of December 31, 2023. Interest expense in 2023 included 
expense of $10.7 million related to the Company’s Credit Facility. The increase in interest expense is also due to higher average 
interest rates during 2023. The average SOFR rate in 2023 was 5.01% and in 2022 the average LIBOR rate was 1.91%. The 
average Prime Rates in 2023 and 2022 were 8.20% and 4.85%, respectively. Interest expense relates to our Credit Facility and 
notes payable, lines of credit and finance leases held by our consolidated subsidiaries. See note 8 in our consolidated financial 
statements.

Amortization of Loan Costs. Amortization of loan costs was $1.1 million and $761,000 for 2023 and 2022, respectively. 
The increase is primarily due to the Company’s Credit Facility entered into in April of 2022. Amortization of loan costs relates 
to  our  Credit  Facility  and  notes  payable  held  by  our  consolidated  subsidiaries.  See  note  8  in  our  consolidated  financial 
statements.

Interest Income. Interest income was $1.8 million and $371,000 for 2023 and 2022, respectively. The increase is primarily 

due to higher interest rates earned on the Company’s cash and cash equivalents in the 2023 period.

Realized  Gain  (Loss)  on  Investments.  Realized  loss  on  investments  was  $80,000  and  $121,000  for  2023  and  2022, 
respectively. The realized loss on investments for 2023 and 2022 primarily relate to realized losses on shares of common stock 
of Ashford Trust and Braemar purchased by Remington on the open market and held for the purpose of providing compensation 
to certain employees. See note 11 in our consolidated financial statements.

Other  Income  (Expense).  Other  income  (expense)  was  income  of  $747,000  and  expense  of  $25,000  in  2023  and  2022, 

respectively.

Income  Tax  (Expense)  Benefit.  Income  tax  (expense)  benefit  changed  by  $9.1  million  from  $8.5  million  in  expense  in 
2022  to  $544,000  of  benefit  in  2023.  Current  income  tax  expense  decreased  by  $9.1  million  from  $12.8  million  in  2022  to 
$3.7 million in 2023. Deferred income tax benefit decreased by $23,000 from $4.3 million in 2022 to $4.3 million in 2023. The 
decrease in total income tax expense is primarily due to a decrease in operating income and an increase in interest expense.

Net  (Income)  Loss  from  Consolidated  Entities  Attributable  to  Noncontrolling  Interests.  Noncontrolling  interests  in 
consolidated entities were allocated a loss of $880,000 in 2023 and $1.2 million in 2022. See notes 2 and 14 in our consolidated 
financial statements for more details regarding ownership interests, carrying values and allocations. 

Net  (Income)  Loss  Attributable  to  Redeemable  Noncontrolling  Interests.  Redeemable  noncontrolling  interests  were 
allocated  income  of  $501,000  in  2023  and  $448,000  in  2022.  Redeemable  noncontrolling  interests  represents  ownership 
interests in Ashford Holdings which include the Series CHP Units which are recorded as a redeemable noncontrolling interest 
in  the  mezzanine  section  of  our  consolidated  balance  sheets.  For  a  summary  of  ownership  interests,  carrying  values  and 
allocations, see notes 2 and 15 in our consolidated financial statements. 

Preferred  Dividends,  Declared  and  Undeclared.  Preferred  dividends,  declared  and  undeclared,  decreased  $265,000  to 
$36.2 million during 2023 compared to $36.5 million for 2022. The decrease is due to the Company’s payment in April 2022 of 
$17.8 million of accrued and outstanding Series D Convertible Preferred Stock dividends for the quarters ended June 30, 2020 
and December 31, 2020.

70

LIQUIDITY AND CAPITAL RESOURCES 

Our  liquidity  requirements  consist  primarily  of  funds  necessary  to  pay  for  operating  expenses  primarily  attributable  to 
paying our employees, investments and other capital expenditures to grow our businesses, interest and principal payments on 
our Credit Facility and our subsidiaries’ borrowings and dividends on the Series D Convertible Preferred Stock. We expect to 
meet  our  liquidity  requirements  generally  through  net  cash  provided  by  operations,  existing  cash  balances  and,  if  necessary, 
borrowings under our Credit Facility or other loans, which we believe will provide sufficient liquidity to meet our existing non-
discretionary obligations and anticipated ordinary course operating expenses.

Loan Agreements—On March 31, 2023, the Company amended its Credit Agreement, previously entered into on April 1, 
2022,  with  Mustang  Lodging  Funding  LLC,  as  administrative  agent,  and  the  lenders  from  time  to  time  party  thereto.  The 
amendment  replaced  the  one-month  LIBOR  rate  with  Adjusted  Term  SOFR.  The  Credit  Agreement  evidences  the  Credit 
Facility in the amount of $100.0 million, including a $50.0 million term loan funded upon closing and commitments to fund up 
to an additional $50.0 million of term loans in up to five separate borrowings within 24 months after the Closing Date, subject 
to certain conditions. On November 9, 2023, the Company drew the remaining balance available under the Credit Facility of 
$13.0 million. The Credit Facility is a five-year interest-only facility with all outstanding principal due at maturity, with three 
successive one-year extension options subject to an increase in the interest rate during each extension period. Borrowings under 
the Credit Agreement will bear interest, at the Company’s option, at either Adjusted Term SOFR plus an applicable margin, or 
the Base Rate plus an applicable margin. The applicable margin for borrowings under the Credit Agreement for Adjusted Term 
SOFR loans will be 7.35% per annum and the applicable margin for Base Rate loans will be 6.35% per annum, with increases 
to  both  applicable  margins  of  0.50%,  0.75%  and  1.00%  per  annum  during  each  of  the  three  extension  periods,  respectively. 
Undrawn balances of the Credit Facility were subject to an unused fee of 1.0% during the first 24 months of the term, payable 
on the last business day of each month.

The  Credit  Facility  does  not  require  the  maintenance  of  financial  covenants,  but  if  the  ratio  (the  “Leverage  Ratio”)  of 
consolidated  funded  indebtedness  that  is  recourse  to  the  Company  or  any  guarantor  (less  unrestricted  cash)  to  consolidated 
EBITDA of the Company and its subsidiaries is greater than 4.00 to 1.00 as of the end of any fiscal quarter during the term of 
the loan, including any extension period, then the Company is required to apply 100% of the excess cash flow generated during 
such fiscal quarter to prepay the term loans. The Company may not pay dividends on the Company’s shares of common stock 
or preferred stock if the Leverage Ratio is greater than 3.00 to 1.00 after giving effect to the payment of such dividends. The 
Credit  Agreement  is  guaranteed  by  the  Company,  Ashford  LLC,  and  certain  subsidiaries  of  the  Company,  and  secured  by, 
among other things, all of the assets of Ashford LLC and each guarantor and a pledge of the equity interests in Ashford LLC 
and  each  guarantor.  As  of  December  31,  2023,  our  Credit  Agreement  was  in  compliance  with  all  covenants  or  other 
requirements and debt held by our subsidiaries was in compliance with all covenants or other requirements. The Company does 
not expect the Leverage Ratio under our Credit Agreement to exceed 3.00 to 1.00 or debt held by our subsidiaries to violate any 
loan covenants within one year of the issuance of the financial statements.

On  March  24,  2023,  INSPIRE  amended  its  credit  agreement  by  entering  into  the  INSPIRE  Amendment.  The  INSPIRE 
Amendment increased the maximum borrowing capacity under INSPIRE’s Revolving Note from $3.0 million to $6.0 million, 
provides for a $20.0 million Term Note and an Equipment Note pursuant to which, until September 24, 2027, INSPIRE may 
request advances up to $4.0 million in the aggregate to purchase new machinery or equipment to be used in the ordinary course 
of  business.  The  INSPIRE  Amendment  extended  the  maturity  date  of  INSPIRE’s  Notes  from  January  1,  2024  to  March  24, 
2028. Monthly principal payments commence on April 1, 2023 for the Term Note in the amount of approximately $167,000. 
Borrowings under the Revolving Note require monthly payments of interest only until the maturity date and borrowings under 
the Equipment Note require monthly principal payments at 1/60th of the original principal amount of each advance. The Notes 
bear interest at the BSBY Rate plus a margin of 2.75% and the undrawn balance of the Revolving Note and the Equipment Note 
are subject to an unused fee of 0.25% per annum. As of December 31, 2023, the amounts unused under INSPIRE’s revolving 
credit facility and equipment note were $6.0 million and $600,000, respectively.

71

As  of  December  31,  2023,  principal  and  interest  payment  obligations  related  to  the  Company’s  notes  payable  were  as 

follows (in thousands):

2024     ................................................................................................................. $ 
2025     .................................................................................................................
2026     .................................................................................................................
2027     .................................................................................................................
2028     .................................................................................................................
Thereafter   .........................................................................................................
Total payments   ................................................................................................. $ 

Principal Payments (1)

Interest Payments (2)
15,864 
15,495 
15,167 
5,137 
1,055 
2,265 
54,983 

4,387  $ 
4,068 
6,189 
104,989 
12,711 
8,724 
141,068  $ 

__________________
(1)   Principal payments assume no extension of existing extension options for each of the following five years and thereafter as 

of December 31, 2023.

(2)    For  variable-rate  indebtedness,  interest  obligations  are  estimated  based  on  the  respective  Adjusted  Term  SOFR,  BSBY 
Rate and Prime interest rates as of December 31, 2023. We have assumed that credit facility balances remain outstanding 
until maturity using the interest rates as of December 31, 2023.

Certain  segments  of  our  business  are  capital  intensive  and  may  require  additional  financing  from  time  to  time.  Any 
additional  financings,  if  and  when  pursued,  may  not  be  available  on  favorable  terms  or  at  all,  which  could  have  a  negative 
impact on our liquidity and capital resources. Aggregate portfolio companies’ notes payable, net were $39.8 million and $27.6 
million as of December 31, 2023 and December 31, 2022, respectively. For further discussion see note 8 in our consolidated 
financial statements.

Preferred stock dividends—As of December 31, 2023, the Company had aggregate undeclared preferred stock dividends 
of approximately $28.5 million, which relates to the second and fourth quarters of 2021 and the fourth quarter of 2023. On each 
of April 14, 2023, July 12, 2023 and October 11, 2023 the Company paid $8.7 million of dividends previously declared by the 
Board with respect to the Company’s Series D Convertible Preferred Stock for the first, second and third quarters of 2023.

All  dividends,  declared  and  undeclared,  are  recorded  as  a  reduction  in  net  income  (loss)  attributable  to  common 
stockholders  in  the  period  incurred  in  our  consolidated  statements  of  operations.  All  accrued  dividends  accumulate  and 
compound until paid in cash or converted into common stock of the Company pursuant to the Certificate of Designation for the 
Series  D  Convertible  Preferred  Stock.  Unpaid  Series  D  Convertible  Preferred  Stock  dividends,  declared  and  undeclared, 
totaling  $28.5  million  and  $27.1  million  at  December  31,  2023  and  2022,  respectively,  are  recorded  as  a  liability  in  our 
consolidated balance sheets as “dividends payable.” 

The independent members of the Board plan to revisit the dividend payment policy with respect to the Series D Convertible 
Preferred  Stock  on  an  ongoing  basis  and  will  make  decisions  on  such  preferred  dividend  payments  based  on  the  ongoing 
liquidity and capital needs of the Company.

Each  share  of  Series  D  Convertible  Preferred  Stock:  (i)  has  a  liquidation  value  of  $25  per  share  plus  the  amount  of  all 
unpaid accrued and accumulated dividends on such share; (ii) accrues cumulative dividends at the rate of 7.28% per annum; 
(iii) participates in any dividend or distribution on the common stock in addition to the preferred dividends; (iv) is convertible, 
along  with  all  unpaid  accrued  and  accumulated  dividends  thereon,  into  voting  common  stock  at  $117.50  per  share;  and 
(v)  provides  for  customary  anti-dilution  protections.  In  the  event  the  Company  fails  to  pay  the  dividends  on  the  Series  D 
Convertible  Preferred  Stock  for  two  consecutive  quarterly  periods  (a  “Preferred  Stock  Breach”),  then  until  such  arrearage  is 
paid in cash in full: (A) the dividend rate on the Series D Convertible Preferred Stock will increase to 10.00% per annum until 
no Preferred Stock Breach exists; (B) no dividends on the Company’s common stock may be declared or paid, and no other 
distributions or redemptions may be made, on the Company’s common stock; and (C) the Board will be increased by two seats 
and the holders of 55% of the outstanding Series D Convertible Preferred Stock will be entitled to fill such newly created seats. 
The Series D Convertible Preferred Stock is beneficially held primarily by Mr. Monty J. Bennett, the Chairman of our Board 
and our Chief Executive Officer, and Mr. Archie Bennett, Jr., who is Mr. Monty J. Bennett’s father. 

To the extent not paid on April 15, July 15, October 15 and January 15 of each calendar year in respect of the quarterly 
periods  ending  on  March  31,  June  30,  September  30  and  December  31,  respectively  (each  such  date,  a  “Dividend  Payment 
Date”), all accrued dividends on any share shall accumulate and compound on the applicable Dividend Payment Date whether 
or not declared by the Board and whether or not funds are legally available for the payment thereof. All accrued dividends shall 
remain accumulated, compounding dividends until paid in cash or converted to common shares. See note 15 in our consolidated 
financial statements.

72

 
 
 
 
 
 
 
 
 
 
Other liquidity considerations—On December 5, 2017, the Board approved a stock repurchase program pursuant to which 
the Board granted a repurchase authorization to acquire shares of the Company’s common stock, having an aggregate value of 
up to $20 million. No shares were repurchased under the stock repurchase program during the year ended December 31, 2023.

As of December 31, 2023, future minimum lease payments on operating leases and financing leases were as follows 

(in thousands):

Operating Leases

Finance Leases

2024    ..................................................................................................................... $ 
2025    .....................................................................................................................
2026    .....................................................................................................................
2027    .....................................................................................................................
2028    .....................................................................................................................
Thereafter       ............................................................................................................
Total minimum lease payments  ........................................................................... $ 
Imputed interest   ..................................................................................................
Present value of minimum lease payments     ......................................................... $ 

5,956  $ 
5,323 
5,091 
4,942 
4,320 
6,212 
31,844  $ 
(8,510)   
23,334  $ 

639 
395 
1,370 
234 
161 
1,544 
4,343 
(1,074) 
3,269 

Our  deferred  compensation  plan  currently  has  only  one  participant,  Mr.  Monty  J.  Bennett,  our  Chairman  and  Chief 
Executive Officer. Mr. Monty J. Bennett has elected to invest his deferred compensation account in our common stock. As a 
result, we have an obligation to issue approximately 196,000 shares of our common stock to Mr. Monty J. Bennett in quarterly 
installments over five years beginning in 2026. Mr. Monty J. Bennett may postpone all or a portion of the distributions, for a 
minimum of five years, if he notifies the Company 12 months prior to the scheduled distributions. As of December 31, 2023, 
the fair value of the DCP liability was $720,000.

The  Company  has  commitments  related  to  cash  compensation  for  the  departure  of  Mr.  Welter  which  included  a  cash 
termination payment of $750,000, which was paid on August 5, 2022, and payments totaling approximately $6.4 million, which 
are  payable  in  24  substantially  equal  monthly  installments  of  approximately  $267,000  beginning  in  August  2022.  As  of 
December 31, 2023, the Company’s remaining commitment to Mr. Welter totaled approximately $1.9 million.

Additional information pertaining to other liquidity considerations of the Company can be found in “Item 7. Management’s 

Discussion and Analysis of Financial Condition and Results of Operations — Recent Developments.”

Sources and Uses of Cash 

As of December 31, 2023 and December 31, 2022, we had $52.1 million and $44.4 million of cash and cash equivalents, 
respectively, and $23.2 million and $37.1 million of restricted cash, respectively. The majority of the Company’s cash and cash 
equivalents are owned by Ashford LLC and Ashford Services and are either invested in short-term U.S. Treasury securities with 
maturity dates of less than 90 days or held at commercial banks in insured cash sweep accounts, which are fully insured by the 
FDIC. Our principal sources of funds to meet our cash requirements include: net cash provided by operations and existing cash 
balances,  which  include  borrowings  from  our  existing  lending  agreements.  Additionally,  our  principal  uses  of  funds  are 
expected  to  include  possible  operating  shortfalls,  capital  expenditures,  preferred  dividends,  debt  interest,  principal  payments, 
acquisitions  and  key  money  payments  to  grow  our  products  and  services  companies.  Items  that  impacted  our  cash  flow  and 
liquidity during the periods indicated are summarized as follows:

Net Cash Flows Provided by (Used in) Operating Activities. Net cash flows provided by operating activities were $18.8 
million for the year ended December 31, 2023 compared to net cash flows provided by operating activities of $42.1 million for 
the year ended December 31, 2022. The decrease in cash flows from operating activities were primarily due to a decrease in 
earnings in the 2023 period and the timing of working capital cash flows such as collecting receivables, settling with vendors 
and settling with related parties, primarily our clients Ashford Trust and Braemar.

73

 
 
 
 
 
 
 
 
 
 
 
Net Cash Flows Provided by (Used in) Investing Activities. For the year ended December 31, 2023, net cash flows used in 
investing  activities  were  $33.0  million.  These  cash  flows  consisted  of  capital  expenditures  primarily  for  FF&E,  audio  visual 
equipment and marine vessels totaling $24.7 million, net cash paid to acquire Alii Nui of $6.7 million, net cash paid in the asset 
acquisition of TSGF L.P. of $2.2 million and issuances of notes receivable of $1.5 million. These were offset by cash inflows of 
$1.5 million in proceeds primarily received from the sale of FF&E to Ashford Trust, $1.0 million from proceeds from a note 
receivable and $849,000 of cash acquired in the asset acquisition of RHC.

For the year ended December 31, 2022, net cash flows used in investing activities were $22.4 million. These cash flows 
consisted  of  capital  expenditures  primarily  for  FF&E,  audio  visual  equipment  and  marine  vessels  totaling  $14.8  million,  net 
cash  paid  to  acquire  Chesapeake  of  $6.4  million,  cash  held  by  Marietta  upon  disposition  of  $2.1  million,  issuance  of  a  note 
receivable  of  $530,000  and  an  investment  in  an  unconsolidated  entity  of  $400,000.  These  were  offset  by  cash  inflows  of 
$1.4 million in proceeds from notes receivable and $466,000 in proceeds primarily received from the sale of FF&E to Ashford 
Trust.

Net  Cash  Flows  Provided  by  (Used  in)  Financing  Activities.  For  the  year  ended  December  31,  2023,  net  cash  flows 
provided by financing activities were $8.0 million. These cash flows consisted of $43.7 million of proceeds from borrowings on 
notes payable, $30.0 million of which related to the Company’s Credit Agreement, and $4.9 million of cash contributions from 
noncontrolling interests primarily related to third parties investing in the equity of our consolidated subsidiary TSGF L.P. These 
were offset by $34.8 million of dividend payments on the Series D Convertible Preferred Stock, $3.8 million of payments on 
notes payable, purchases of $359,000 of treasury stock, $688,000 of distributions to noncontrolling interests, $409,000 of loan 
cost payments and $419,000 of payments on finance leases.

For the year ended December 31, 2022, net cash flows used in financing activities were $10.7 million. These cash flows 
consisted of $43.9 million of dividend payments on the Series D Convertible Preferred Stock and $31.1 million of payments on 
notes payable which were primarily related to paying off the remaining balance of the Company’s Term Loan Agreement with 
Bank  of  America,  N.A.  Other  cash  flows  used  in  financing  activities  consisted  of  $2.7  million  of  loan  cost  payments, 
$1.8  million  of  net  payments  on  our  revolving  credit  facilities,  $1.2  million  of  payments  on  finance  leases,  $413,000  of 
distributions to noncontrolling interests, purchases of $270,000 of treasury stock and net repayments in advances to employees 
of $45,000 associated with tax withholdings for restricted stock vestings. These were offset by $70.4 million of proceeds from 
borrowings on notes payable, primary related to the Company’s Credit Agreement entered into in the second quarter of 2022, 
and $327,000 of contributions from Braemar from investments in OpenKey. 

74

Critical Accounting Estimates

The preparation of financial statements in conformity with U.S. GAAP requires management to make estimates that affect 
the amounts reported in the consolidated financial statements and the related notes. Critical accounting estimates refers to those 
assumptions  and  approximations  that  may  have  a  material  impact  on  the  amounts  reported  in  the  consolidated  financial 
statements and the related notes due to the level of subjectivity involved in developing the estimate.

We believe that the following discussion addresses critical accounting estimates, representing those estimates considered 
most important to the portrayal of our consolidated financial condition and results of operations and require management’s most 
difficult, subjective and complex judgments, often as a result of the need to make estimates about the effect of matters that are 
inherently uncertain. Changes in such estimates, based on newly available information, or different assumptions or conditions, 
may affect amounts reported in future periods.

Income Taxes—We are a taxable corporation for federal and state income tax purposes. Income tax expense includes U.S. 
federal  and  state  income  taxes,  Mexico  and  Dominican  Republic  income  taxes  and  U.S.  Virgin  Islands  taxes.  In  accordance 
with authoritative accounting guidance, we account for income taxes using the asset and liability method under which deferred 
tax  assets  and  liabilities  are  recognized  for  future  tax  consequences  attributable  to  differences  between  our  consolidated 
financial  statement  carrying  amounts  of  existing  assets  and  liabilities  and  their  respective  income  tax  bases.  Valuation 
allowances are recorded to reduce deferred tax assets to the amount that will more likely than not be realized.

ASC 740 “Income Taxes” addresses the accounting for uncertainty in income taxes recognized in an enterprise’s financial 
statements. The guidance requires us to determine whether tax positions we have taken or expect to take in a tax return are more 
likely  than  not  to  be  sustained  upon  examination  by  the  appropriate  taxing  authority  based  on  the  technical  merits  of  the 
positions. Tax positions that do not meet the more likely than not threshold would be recorded as additional tax expense in the 
current period. We analyze all open tax years, as defined by the statute of limitations for each jurisdiction, which includes the 
federal jurisdiction and various states. We classify interest and penalties related to underpayment of income taxes as income tax 
expense. We and our portfolio companies file income tax returns in the U.S. federal jurisdiction and various states and cities in 
Mexico, the Dominican Republic, the U.S. Virgin Islands, and beginning in 2023 additionally Aruba, Puerto Rico and Costa 
Rica. Tax years 2019 through 2023 remain subject to potential examination by federal and certain state taxing authorities.

Insurance  Reserves—The  Company  has  insurance  reserve  liabilities  for  case-basis  estimates  of  reported  losses  and 
incurred  but  not  reported  (“IBNR”)  losses  primarily  from  general  liability  and  workers’  compensation  which  are  calculated 
based  upon  loss  projections  utilizing  industry  data.  In  establishing  its  liability  for  losses  and  loss  adjustment  expenses,  the 
Company  utilizes  the  findings  of  an  independent  consulting  actuary.  An  estimate  of  ultimate  losses  and  loss  expenses  is 
projected  at  each  reporting  date.  IBNR  reserves  are  derived  from  the  difference  between  projected  ultimate  losses  and  loss 
expenses  incurred.  Actuarial  methodologies  used  by  the  consulting  actuary  include  the  Bornhuetter  Ferguson,  loss 
development, case reserve development, and pure premium methods. As adjustments to these estimates become necessary, such 
adjustments are reflected in “other” operating expenses in our consolidated statements of operations. Management believes that 
its  aggregate  liabilities  for  unpaid  losses  and  loss  adjustment  expenses  at  period-end  for  our  insurance  subsidiary  Warwick 
represents  its  best  estimate,  based  upon  the  available  data,  of  the  amount  necessary  to  cover  the  ultimate  cost  of  losses. 
However,  because  of  the  uncertain  nature  of  reserve  estimates,  it  is  not  presently  possible  to  determine  whether  actual  loss 
experience will conform to the assumptions used in estimating the liability. As a result, loss experience may not conform to the 
assumptions used in determining the estimated amounts for such liability at the balance sheet date. Accordingly, the ultimate 
liability could be significantly different than the amount indicated in the financial statements.

Acquisitions—We account for acquisitions and investments in businesses as business combinations if the target meets the 
definition  of  a  business  and  (a)  the  target  is  a  VIE  and  we  are  the  target’s  primary  beneficiary,  and  therefore  we  must 
consolidate  its  financial  statements,  or  (b)  we  acquire  more  than  50%  of  the  voting  interest  of  the  target  and  it  was  not 
previously consolidated. We record business combinations using the acquisition method of accounting, which requires all of the 
assets acquired and liabilities assumed to be recorded at fair value as of the acquisition date. The excess of the purchase price 
over the estimated fair values of the net tangible and intangible assets acquired is recorded as goodwill. The application of the 
acquisition  method  of  accounting  for  business  combinations  requires  management  to  make  significant  estimates  and 
assumptions  in  the  determination  of  the  fair  value  of  assets  acquired  and  liabilities  assumed  in  order  to  properly  allocate 
purchase  price  consideration  between  assets  that  are  depreciated  and  amortized  from  goodwill.  The  fair  value  assigned  to 
tangible and intangible assets acquired and liabilities assumed are based on management’s estimates and assumptions, as well 
as other information compiled by management, including valuations that utilize customary valuation procedures and techniques. 
Significant assumptions and estimates include, but are not limited to, the cash flows that an asset is expected to generate in the 
future and the appropriate weighted-average cost of capital. If the actual results differ from the estimates and judgments used in 
these estimates, the amounts recorded in our consolidated financial statements may be exposed to potential impairment of the 
intangible assets and goodwill. 

75

If our investment involves the acquisition of an asset or group of assets that does not meet the definition of a business, the 
transaction  is  accounted  for  as  an  asset  acquisition.  An  asset  acquisition  is  recorded  at  cost,  which  includes  capitalizing 
transaction costs, and does not result in the recognition of goodwill.

Impairment  of  Goodwill  and  Indefinite-Lived  Intangible  Assets—Goodwill  is  assigned  to  reporting  units  that  are 
expected to benefit from the synergies of the business combination as of the acquisition date. Indefinite-lived intangible assets 
primarily include trademark rights resulting from our acquisition of Remington, INSPIRE and RED. We assess goodwill and 
indefinite-lived intangible assets, neither of which is amortized, for impairment annually as of October 1, or more frequently, if 
events and circumstances indicate impairment may have occurred. In the evaluation of goodwill for impairment, we may elect 
to  perform  a  qualitative  assessment  to  determine  whether  the  fair  value  of  the  goodwill  is  more  likely  than  not  impaired.  In 
considering the qualitative approach, we evaluate factors including, but not limited to, the operational stability and the overall 
financial performance of the reporting units. We may choose to bypass the qualitative assessment and perform a quantitative 
assessment and compare the fair value of the reporting unit to the carrying value and, if applicable, record an impairment charge 
based on the excess of the reporting unit’s carrying amount over its fair value. We determine the fair value of a reporting unit 
based on a blended analysis of the income approach and the market value approach. We base our measurement of fair value of 
trademarks using the relief-from-royalty method. This method assumes that the trademarks have value to the extent that their 
owner  is  relieved  of  the  obligation  to  pay  royalties  for  the  benefits  received  from  them.  Management  elected  to  perform  a 
quantitative assessment for the Company’s current year annual impairment test. Based on the results of our annual impairment 
assessment, no impairment of goodwill or indefinite-lived intangible assets was indicated as of October 1, 2023. Additionally, 
no indicators of impairment were identified from the date of our impairment assessment through December 31, 2023.

Recently Adopted Accounting Standards—In June 2016, the FASB issued ASU 2016-13, Financial Instruments—Credit 
Losses  (Topic  326):  Measurement  of  Credit  Losses  on  Financial  Instruments  (“ASU  2016-13”).  ASU  2016-13  sets  forth  an 
“expected  credit  loss”  impairment  model  to  replace  the  current  “incurred  loss”  method  of  recognizing  credit  losses.  The 
standard requires measurement and recognition of expected credit losses for most financial assets held. In November 2019, the 
FASB  issued  ASU  2019-10,  Financial  Instruments—Credit  Losses  (Topic  326),  Derivatives  and  Hedging  (Topic  815),  and 
Leases (Topic 842) (“ASU 2019-10”). ASU 2019-10 revised the mandatory adoption date for public business entities that meet 
the definition of a smaller reporting company to be effective for fiscal years beginning after December 15, 2022. We adopted 
ASU 2016-13 and ASU 2019-10 effective January 1, 2023 and the adoption did not have a material impact on our consolidated 
financial statements and related disclosures.

In  March  2020,  the  FASB  issued  ASU  2020-04,  Reference  Rate  Reform  (Topic  848)  (“ASU  2020-04”),  which  provides 
optional  guidance  through  December  31,  2022  to  ease  the  potential  burden  in  accounting  for,  or  recognizing  the  effects  of, 
reference rate reform on financial reporting. In January 2021, the FASB issued ASU 2021-01, Reference Rate Reform (Topic 
848),  which  further  clarified  the  scope  of  the  reference  rate  reform  optional  practical  expedients  and  exceptions  outlined  in 
Topic 848. The amendments in ASU Nos. 2020-04 and 2021-01 apply to contract modifications that replace a reference rate 
affected by reference rate reform, providing optional expedients regarding the measurement of hedge effectiveness in hedging 
relationships that have been modified to replace a reference rate. In December 2022, the FASB issued ASU 2022-06, Reference 
Rate Reform (Topic 848) (“ASU 2022-06”), which deferred the sunset date of Topic 848 from December 31, 2022 to December 
31,  2024.  The  Company  applied  the  optional  expedient  in  evaluating  debt  modifications  converting  from  London  Interbank 

76

Offered  Rate  (“LIBOR”)  to  Secured  Overnight  Financing  Rate  (“SOFR”).  The  Company  adopted  the  standards  upon  the 
respective effective dates. There was no material impact as a result of this adoption.

Recently Issued Accounting Standards—In August 2020, the FASB issued ASU 2020-06, Debt - Debt with Conversion 
and  Other  Options  (Subtopic  470)  and  Derivatives  and  Hedging  -  Contracts  in  Entity’s  Own  Equity  (Subtopic  815-40): 
Accounting  for  Convertible  Instruments  and  Contracts  in  an  Entity’s  Own  Equity  (“ASU  2020-06”),  which  simplifies  the 
accounting for certain financial instruments with characteristics of liabilities and equity. This ASU (1) simplifies the accounting 
for convertible debt instruments and convertible preferred stock by removing the existing guidance in ASC 470-20, Debt - Debt 
with  Conversion  and  Other  Options,  that  requires  entities  to  account  for  beneficial  conversion  features  and  cash  conversion 
features in equity, separately from the host convertible debt or preferred stock; (2) revises the scope exception from derivative 
accounting in ASC 815-40 for freestanding financial instruments and embedded features that are both indexed to the issuer’s 
own stock and classified in stockholders’ equity, by removing certain criteria required for equity classification; and (3) revises 
the guidance in ASC 260, Earnings Per Share, to require entities to calculate diluted earnings per share (EPS) for convertible 
instruments by using the if-converted method. In addition, entities must presume share settlement for purposes of calculating 
diluted EPS when an instrument may be settled in cash or shares. For smaller reporting companies, ASU 2020-06 is effective 
for fiscal years beginning after December 15, 2023, including interim periods within those fiscal years. Entities should adopt 
the guidance as of the beginning of the fiscal year of adoption and cannot adopt the guidance in an interim reporting period. We 
adopted ASU 2020-06 effective January 1, 2024 and the adoption did not have a material impact on the Company’s financial 
statements and related disclosures. 

In November 2023, the FASB issued ASU 2023-07, Segment Reporting (Topic 280): Improvements to Reportable Segment 
Disclosures  (“ASU  2023-07”),  which,  among  other  requirements,  improves  disclosures  about  a  public  entity’s  reportable 
segments by requiring a public entity to disclose significant segment expenses that are regularly provided to the chief operating 
decision maker (“CODM”) and require that a public entity provide all annual disclosures about a reportable segment’s profit or 
loss and assets currently required by FASB Accounting Standards Codification Topic 280 in interim periods. The amendments 
in  this  ASU  apply  to  all  public  entities  that  are  required  to  report  segment  information  in  accordance  with  Topic  280.  The 
amendments in this Update are effective for fiscal years beginning after December 15, 2023, and interim periods within fiscal 
years  beginning  after  December  15,  2024.  Early  adoption  is  permitted.  A  public  entity  should  apply  the  amendments  in  this 
ASU retrospectively to all prior periods presented in the financial statements. The Company continues to evaluate the level of 
impact the adoption of ASU 2023-07 will have on the Company’s financial statements.

In November 2023, the FASB issued ASU 2023-09, Income Taxes (Topic 740): Improvements to Income Tax Disclosures 
(“ASU 2023-09”). The ASU requires consistent categories with greater disaggregation of information in the rate reconciliation 
and disclosure of income taxes paid be disaggregated by jurisdiction. It also includes certain other amendments to improve the 
effectiveness of income tax disclosures. The amendments in this ASU apply to all entities that are subject to Topic 740. For 
public business entities, the amendments in this ASU are effective for annual periods beginning after December 15, 2024. Early 
adoption  is  permitted  for  annual  financial  statements  that  have  not  yet  been  issued  or  made  available  for  issuance.  The 
amendments  in  this  ASU  should  be  applied  on  a  prospective  basis.  Retrospective  application  is  permitted.  The  Company 
continues to evaluate the level of impact the adoption of ASU 2023-09 will have on the Company’s financial statements.

Item 7A. Quantitative and Qualitative Disclosures About Market Risk

Our primary market risk exposures consist of changes in interest rates on borrowings under our debt instruments that bear 

interest at variable rates that fluctuate with market interest rates as well as foreign currency exchange rate risk. 

Interest Rate Risk—At December 31, 2023, our total indebtedness of $141.1 million included $133.5 million of variable-
rate  debt.  The  impact  on  our  results  of  operations  of  a  100  basis  point  change  in  interest  rate  on  the  outstanding  balance  of 
variable-rate debt at December 31, 2023, would be approximately $1.3 million annually. Interest rate changes have no impact 
on the remaining $7.6 million of fixed rate debt.

The amount above was determined based on the impact of a hypothetical interest rate on our borrowings and assumes no 
changes in our capital structure. As the information presented above includes only those exposures that existed at December 31, 
2023, it does not consider exposures or positions that could arise after that date. Accordingly, the information presented herein 
has limited predictive value. As a result, the ultimate realized gain or loss with respect to interest rate fluctuations will depend 
on exposures that arise during the period, the hedging strategies at the time, and the related interest rates.

77

Foreign  Exchange  Risk—The  majority  of  our  revenues,  expenses  and  capital  purchases  are  transacted  in  U.S.  dollars. 
INSPIRE  has  operations  in  Mexico  and  the  Dominican  Republic  and  Remington  has  operations  in  Costa  Rica  for  which  we 
have exposure with respect to exchange rate fluctuations. Exchange rate gains or losses related to foreign currency transactions 
are  recognized  as  transaction  gains  or  losses  in  our  income  statement  as  incurred.  We  have  chosen  not  to  hedge  foreign 
exchange risks related to our foreign currency denominated earnings and cash flows through the use of financial instruments. 
As of December 31, 2023, the impact to our net income of a 10% change (up or down) in the Mexican Peso exchange rate is 
estimated to be an increase or decrease of approximately $116,000 for the twelve months ended December 31, 2023. Operations 
in the Dominican Republic and Costa Rica are not material. RED’s operations outside of the U.S. are primarily transacted in 
U.S. dollars, which is the official currency of the Turks and Caicos Islands.

78

Item 8. Financial Statements and Supplementary Data

Index to Consolidated Financial Statements

Report of Independent Registered Public Accounting Firm (BDO USA, P.C., Dallas, Texas, PCAOB ID#243)    ..........................

Consolidated Balance Sheets — December 31, 2023 and 2022     ......................................................................................................

Consolidated Statements of Operations — Years Ended December 31, 2023, 2022 and 2021  .......................................................

Consolidated Statements of Comprehensive Income (Loss) — Years Ended December 31, 2023, 2022 and 2021    .......................

Consolidated Statements of Equity (Deficit) — Years Ended December 31, 2023, 2022 and 2021    ...............................................

Consolidated Statements of Cash Flows — Years Ended December 31, 2023, 2022 and 2021   .....................................................

Notes to Consolidated Financial Statements     ....................................................................................................................................

80

82

83

84

85

87

89

79

Report of Independent Registered Public Accounting Firm

Shareholders and Board of Directors
Ashford Inc.
Dallas, Texas

Opinion on the Consolidated Financial Statements 

We have audited the accompanying consolidated balance sheets of Ashford Inc. (the “Company”) as of December 31, 2023 and 
2022, the related consolidated statements of operations, comprehensive income (loss), equity (deficit), and cash flows for each 
of the three years in the period ended December 31, 2023, and the related notes (collectively referred to as the “consolidated 
financial statements”). In our opinion, the consolidated financial statements present fairly, in all material respects, the financial 
position of the Company at December 31, 2023 and 2022, and the results of its operations and its cash flows for each of the 
three years in the period ended December 31, 2023, in conformity with accounting principles generally accepted in the United 
States of America.

Basis for Opinion

These consolidated financial statements are the responsibility of the Company’s management. Our responsibility is to express 
an opinion on the Company’s consolidated financial statements based on our audits. We are a public accounting firm registered 
with  the  Public  Company  Accounting  Oversight  Board  (United  States)  (“PCAOB”)  and  are  required  to  be  independent  with 
respect  to  the  Company  in  accordance  with  the  U.S.  federal  securities  laws  and  the  applicable  rules  and  regulations  of  the 
Securities and Exchange Commission and the PCAOB.

We conducted our audits in accordance with the standards of the PCAOB. Those standards require that we plan and perform the 
audit  to  obtain  reasonable  assurance  about  whether  the  consolidated  financial  statements  are  free  of  material  misstatement, 
whether due to error or fraud. The Company is not required to have, nor were we engaged to perform, an audit of its internal 
control  over  financial  reporting.  As  part  of  our  audits  we  are  required  to  obtain  an  understanding  of  internal  control  over 
financial reporting but not for the purpose of expressing an opinion on the effectiveness of the Company’s internal control over 
financial reporting. Accordingly, we express no such opinion.

Our audits included performing procedures to assess the risks of material misstatement of the consolidated financial statements, 
whether due to error or fraud, and performing procedures that respond to those risks. Such procedures included examining, on a 
test  basis,  evidence  regarding  the  amounts  and  disclosures  in  the  consolidated  financial  statements.  Our  audits  also  included 
evaluating  the  accounting  principles  used  and  significant  estimates  made  by  management,  as  well  as  evaluating  the  overall 
presentation of the consolidated financial statements. We believe that our audits provide a reasonable basis for our opinion.

Critical Audit Matter 

The  critical  audit  matter  communicated  below  is  a  matter  arising  from  the  current  period  audit  of  the  consolidated  financial 
statements that was communicated or required to be communicated to the audit committee and that: (1) relates to accounts or 
disclosures that are material to the consolidated financial statements and (2) involved our especially challenging, subjective, or 
complex judgments.  The  communication  of  a critical  audit matter does not alter in any way our opinion on the consolidated 
financial statements, taken as a whole, and we are not, by communicating the critical audit matter below, providing separate 
opinions on the critical audit matter or on the accounts or disclosures to which it relates.

Goodwill Impairment Assessment- Remington Reporting Unit

As described in Note 7 to the Company’s consolidated financial statements, the Company’s consolidated goodwill balance was 
$61.0 million as of December 31, 2023, which is allocated primarily to the Company’s Remington and RED reporting units. As 
described in Note 2, goodwill is assessed for impairment on an annual basis, or more often if events and circumstances indicate 
that impairment may have occurred. The Company determines the fair value of its reporting units using a blended analysis of 
the income and the market value approaches.

80

We  identified  the  estimate  of  the  fair  value  of  the  Company’s  Remington  reporting  unit  as  part  of  the  annual  impairment 
assessment as a critical audit matter. The principal considerations for our determination included the subjectivity and judgment 
required under the income approach to determine forecasts of future revenues and expenses, the discount rate, and the terminal 
growth  rate.  Auditing  these  elements  involved  especially  challenging  and  subjective  auditor  judgment  due  to  the  nature  and 
extent  of  audit  effort  required  to  address  these  matters,  including  the  involvement  of  individuals  with  specialized  skill  or 
knowledge.

The primary procedures we performed to address this critical audit matter included:

•

•

Assessing  the  reasonableness  of  the  forecasts  of  future  revenue  and  expenses  utilized  in  the  projected  cash  flows  by  (i) 
comparing  the  forecasts  to  historical  revenue  and  expenses  of  the  reporting  unit  and  (ii)  assessing  forecasts  of  future 
revenues and expenses against industry metrics.
Utilizing personnel with specialized skill and knowledge in valuation to assist in (i) assessing the appropriateness of the 
valuation method and (ii) evaluating the reasonableness of the discount rate and terminal growth rate.

/s/ BDO USA, P.C.

We have served as the Company’s auditor since 2015.

Dallas, Texas
March 27, 2024

81

ASHFORD INC. AND SUBSIDIARIES
CONSOLIDATED BALANCE SHEETS
(in thousands, except share and per share amounts)

December 31, 2023

December 31, 2022

ASSETS
Current assets:

Cash and cash equivalents ($7,574 and $5,523, respectively, attributable to VIEs)  ....................................................................... $ 
Restricted cash    ..................................................................................................................................................................................

Restricted investment     .......................................................................................................................................................................

Accounts receivable, net of allowance for credit losses of $2,090 and $175, respectively ($693 and $724, respectively, 
attributable to VIEs)   ..........................................................................................................................................................................

Due from affiliates ............................................................................................................................................................................

Due from Ashford Trust ($326 and $663, respectively, attributable to VIEs)   ................................................................................

Due from Braemar ($24 and $52, respectively, attributable to VIEs)   .............................................................................................

Inventories ($386 and $394, respectively, attributable to VIEs)  ......................................................................................................

Prepaid expenses and other assets ($530 and $747, respectively, attributable to VIEs)   .................................................................

Total current assets    ....................................................................................................................................................................

Investments ($5,000 and $0, respectively, reported at fair value and attributable to VIEs)   ................................................................

Property and equipment, net ($707 and $666, respectively, attributable to VIEs)   ..............................................................................

Operating lease right-of-use assets    .......................................................................................................................................................

Deferred tax assets, net  .........................................................................................................................................................................

Goodwill   ...............................................................................................................................................................................................

Intangible assets, net   .............................................................................................................................................................................

Other assets, net  ....................................................................................................................................................................................

52,054 

$ 

23,216 

128 

26,945 

41 

18,933 

714 

2,481 

16,418 

140,930 

9,265 

56,852 

21,193 

4,358 

61,013 

210,095 

1,101 

Total assets   .......................................................................................................................................................................... $ 

504,807 

$ 

LIABILITIES

Current liabilities:

Accounts payable and accrued expenses ($1,919 and $2,824, respectively, attributable to VIEs)    ................................................. $ 
Dividends payable    ............................................................................................................................................................................

54,837 

$ 

28,508 

Due to affiliates     ................................................................................................................................................................................

Due to Ashford Trust  ........................................................................................................................................................................

Deferred income ($210 and $444, respectively, attributable to VIEs) .............................................................................................

Notes payable, net ($387 and $150, respectively, attributable to VIEs)    ..........................................................................................

Finance lease liabilities     ....................................................................................................................................................................

Operating lease liabilities   .................................................................................................................................................................

Claims liabilities and other  ...............................................................................................................................................................

Total current liabilities  ...............................................................................................................................................................

Deferred income ($1,192 and $1,495, respectively, attributable to VIEs)   ...........................................................................................

Deferred tax liability, net  ......................................................................................................................................................................

Deferred compensation plan   .................................................................................................................................................................

Notes payable, net   ................................................................................................................................................................................

Finance lease liabilities   ........................................................................................................................................................................

Operating lease liabilities    .....................................................................................................................................................................

Other liabilities    .....................................................................................................................................................................................

Total liabilities    ...........................................................................................................................................................................

Commitments and contingencies (note 13)
MEZZANINE EQUITY

Series D Convertible Preferred Stock, $0.001 par value, 19,120,000 shares issued and outstanding as of December 31, 2023 
and December 31, 2022    ..................................................................................................................................................................

Redeemable noncontrolling interests   ..............................................................................................................................................

EQUITY (DEFICIT)

Common stock, 100,000,000 shares authorized, $0.001 par value, 3,317,786 and 3,181,585 shares issued and 3,212,312 and 
3,110,044 shares outstanding at December 31, 2023 and December 31, 2022, respectively     .........................................................

Additional paid-in capital................................................................................................................................................................

Accumulated deficit   ........................................................................................................................................................................

Accumulated other comprehensive income (loss)    ..........................................................................................................................

Treasury stock, at cost, 105,474 and 71,541 shares at December 31, 2023 and December 31, 2022, respectively  .......................

Total equity (deficit) of the Company  .......................................................................................................................................

Noncontrolling interests in consolidated entities      ............................................................................................................................

Total equity (deficit)  ..................................................................................................................................................................

— 

— 

11,963 

4,387 

437 

4,160 

31,112 

135,404 

6,415 

29,517 

891 

132,579 

2,832 

19,174 

2,590 

329,402 

478,000 

1,972 

3 

299,304 

(609,312) 

(213) 

(1,354) 

(311,572) 

7,005 

(304,567) 

Total liabilities, mezzanine equity and equity (deficit)   ...................................................................................................... $ 

504,807 

$ 

See Notes to Consolidated Financial Statements.

82

44,390 

37,058 

303 

17,615 

463 

— 

11,828 

2,143 

11,226 

125,026 

4,217 

41,791 

23,844 

— 

58,675 

226,544 

2,259 

482,356 

56,079 

27,285 

15 

1,197 

444 

5,195 

1,456 

3,868 

25,630 

121,169 

7,356 

27,873 

2,849 

89,680 

1,962 

20,082 

3,237 

274,208 

478,000 

1,614 

3 

297,715 

(568,482) 

78 

(947) 

(271,633) 

167 

(271,466) 

482,356 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ASHFORD INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF OPERATIONS
(in thousands, except per share amounts)

Year Ended December 31,
2022

2021

2023

REVENUE

Advisory services fees     ........................................................................................................................... $ 
Hotel management fees    ..........................................................................................................................
Design and construction fees   .................................................................................................................
Audio visual      ..........................................................................................................................................

Other .......................................................................................................................................................
Cost reimbursement revenue     ..................................................................................................................
Total revenues    ..................................................................................................................................

EXPENSES

Salaries and benefits ...............................................................................................................................
Cost of revenues for design and construction     ........................................................................................
Cost of revenues for audio visual     ...........................................................................................................
Depreciation and amortization    ...............................................................................................................
General and administrative    ....................................................................................................................

Impairment     .............................................................................................................................................

Other .......................................................................................................................................................

Reimbursed expenses   .............................................................................................................................

Total expenses      ..................................................................................................................................
OPERATING INCOME (LOSS)     ...........................................................................................................

Equity in earnings (loss) of unconsolidated entities   ..............................................................................

Interest expense    ......................................................................................................................................

Amortization of loan costs      .....................................................................................................................

Interest income   .......................................................................................................................................

Realized gain (loss) on investments    .......................................................................................................

Other income (expense)    .........................................................................................................................
INCOME (LOSS) BEFORE INCOME TAXES  ...................................................................................

Income tax (expense) benefit     .................................................................................................................
NET INCOME (LOSS)    ...........................................................................................................................

Net (income) loss from consolidated entities attributable to noncontrolling interests     ..........................

Net (income) loss attributable to redeemable noncontrolling interests   ..................................................
NET INCOME (LOSS) ATTRIBUTABLE TO THE COMPANY   ....................................................

Preferred dividends, declared and undeclared    .......................................................................................

Amortization of preferred stock discount   ..............................................................................................
NET INCOME (LOSS) ATTRIBUTABLE TO COMMON STOCKHOLDERS      ............................ $ 

$ 

47,948 
52,561 
27,740 
148,617 

43,433 
426,496 
746,795 

92,144 
11,666 
108,754 
28,222 
46,276 

— 

25,281 

426,507 

738,850 

7,945 

(702) 

(14,208) 

(1,051) 

1,798 

(80) 

747 

(5,551) 

544 

(5,007) 

880 

(501) 

(4,628) 

(36,193) 

— 

$ 

48,381 
46,548 
22,167 
121,261 

44,312 
361,763 
644,432 

76,521 
8,359 
84,986 
31,766 
34,004 

— 

25,828 

361,375 

622,839 

21,593 

392 

(9,996) 

(761) 

371 

(121) 

(25) 

11,453 

(8,530) 

2,923 

1,171 

(448) 

3,646 

(36,458) 

— 

(40,821)  $ 

(32,812)  $ 

INCOME (LOSS) PER SHARE - BASIC AND DILUTED

Basic:

Net income (loss) attributable to common stockholders     ..................................................................... $ 
Weighted average common shares outstanding - basic    .......................................................................

(13.26)  $ 
3,079 

(11.26)  $ 
2,915 

Diluted:

Net income (loss) attributable to common stockholders     ..................................................................... $ 
Weighted average common shares outstanding - diluted    ....................................................................

(13.69)  $ 
3,128 

(11.26)  $ 
2,915 

See Notes to Consolidated Financial Statements.

47,566 
26,260 
9,557 
49,880 

47,329 
203,975 
384,567 

65,251 
4,105 
38,243 
32,598 
26,288 

1,160 

18,199 

203,956 

389,800 

(5,233) 

(126) 

(5,144) 

(322) 

285 

(3) 

(437) 

(10,980) 

162 

(10,818) 

678 

215 

(9,925) 

(35,000) 

(1,053) 

(45,978) 

(16.68) 
2,756 

(16.68) 
2,756 

83

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ASHFORD INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME (LOSS) 
(in thousands)

NET INCOME (LOSS)  ......................................................................................................... $ 
OTHER COMPREHENSIVE INCOME (LOSS)

Foreign currency translation adjustment  ..............................................................................
Unrealized gain (loss) on restricted investment  ...................................................................
Less reclassification for realized (gain) loss on restricted investment included in net 
income    ..................................................................................................................................
COMPREHENSIVE INCOME (LOSS)     .............................................................................
Comprehensive (income) loss attributable to noncontrolling interests ................................
Comprehensive (income) loss attributable to redeemable noncontrolling interests    ............
COMPREHENSIVE INCOME (LOSS) ATTRIBUTABLE TO THE COMPANY   ...... $ 

Year Ended December 31,
2022

2021

2023

(5,007)  $ 

2,923  $ 

(10,818) 

(291) 
— 

— 
(5,298) 
880 
(501) 
(4,919)  $ 

645 
— 

— 
3,568 
1,171 
(448) 
4,291  $ 

(19) 
(409) 

378 
(10,868) 
678 
215 
(9,975) 

See Notes to Consolidated Financial Statements.

84

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
4
3
8
,
1

$

7
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86

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ASHFORD INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF CASH FLOWS
(in thousands)

Cash Flows from Operating Activities

Net income (loss)  ................................................................................................................................... $ 
Adjustments to reconcile net income (loss) to net cash provided by (used in) operating activities:

(5,007)  $ 

2,923  $ 

(10,818) 

Year Ended December 31,
2022

2021

2023

35,435 

38,003 

38,497 

Depreciation and amortization    .........................................................................................................
Change in fair value of deferred compensation plan    .......................................................................
Equity-based compensation    .............................................................................................................
Equity in (earnings) loss in unconsolidated entities  .........................................................................

Deferred tax expense (benefit)     .........................................................................................................
Change in fair value of contingent consideration   ............................................................................
Impairment     .......................................................................................................................................
(Gain) loss on disposal of assets    ......................................................................................................
Amortization of other assets      ............................................................................................................
Amortization of loan costs      ...............................................................................................................
Realized loss on investment   .............................................................................................................
Loss on disposition of Marietta    ........................................................................................................

Other (gain) loss    ...............................................................................................................................

Changes in operating assets and liabilities, exclusive of the effect of acquisitions:

Accounts receivable   ...................................................................................................................

Due from affiliates  ......................................................................................................................

Due from Ashford Trust    .............................................................................................................

Due from Braemar     ......................................................................................................................

Inventories    ..................................................................................................................................

Prepaid expenses and other    ........................................................................................................

Investment in unconsolidated entities     ........................................................................................

Operating lease right-of-use assets  .............................................................................................

Other assets   .................................................................................................................................

Accounts payable and accrued expenses ....................................................................................

Due to affiliates    ..........................................................................................................................

Due to Ashford Trust   ..................................................................................................................

Claims liabilities and other     .........................................................................................................

Operating lease liabilities  ...........................................................................................................

Deferred income    .........................................................................................................................

Net cash provided by (used in) operating activities  .........................................................................

Cash Flows from Investing Activities

(1,959) 
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(4,281) 
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1,051 
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— 

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(9,812) 

422 

(18,303) 

11,156 

(304) 

(3,398) 

— 

3,686 

(38) 

(4,757) 

2 

(2,229) 

2,086 

(3,834) 

10,458 

18,792 

(477) 
4,045 
(392) 
(4,258) 
650 
— 
3,115 
663 
761 
86 

1,244 

117 

(9,317) 

(298) 

2,575 

(10,684) 

(697) 

(2,017) 

156 

3,481 

(22) 

16,881 

240 

2,229 

(286) 

(3,505) 

(3,108) 

42,108 

Additions to property and equipment   ....................................................................................................

(24,695) 

(14,797) 

Proceeds from sale of property and equipment, net      ..............................................................................

Restricted cash acquired in asset acquisition of RHC   ...........................................................................

Acquisition of Alii Nui, net of cash acquired     ........................................................................................

Asset acquisition of TSGF L.P., net of cash acquired  ...........................................................................
Investments    ............................................................................................................................................
Acquisition of Chesapeake, net of cash acquired    ..................................................................................

Cash held by Marietta upon disposition     ................................................................................................
Purchase of common stock of related parties   ........................................................................................
Proceeds from sale of equity method investment     ..................................................................................

Proceeds from note receivable     ...............................................................................................................
Issuance of notes receivable     ..................................................................................................................
Net cash provided by (used in) investing activities   .........................................................................

1,512 

849 

(6,704) 
(2,226) 
(1,250) 
— 

— 
— 
— 

1,000 
(1,519) 
(33,033) 

466 

— 

— 
— 
(400) 
(6,363) 

(2,123) 
— 
— 

1,380 
(530) 
(22,367) 

87

1,671 
4,553 
126 
(5,056) 
23 
1,160 
1,593 
1,039 
322 
378 

— 

(306) 

(4,180) 

188 

10,623 

(818) 

(666) 

(1,744) 

69 

3,713 

99 

302 

(1,698) 

— 

(4,029) 

(3,724) 

(10,481) 

20,836 

(8,074) 

2,104 

— 

— 
— 
(250) 
— 

— 
(873) 
535 

— 
(2,880) 
(9,438) 

(Continued)

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Year Ended December 31,

2023

2022

2021

Cash Flows from Financing Activities

Payments for dividends on preferred stock     ...........................................................................................
Payments on revolving credit facilities  ..................................................................................................
Borrowings on revolving credit facilities   ..............................................................................................
Proceeds from notes payable   .................................................................................................................
Payments on notes payable  ....................................................................................................................
Payments on finance lease liabilities    .....................................................................................................

Payments of loan costs    ..........................................................................................................................
Purchase of treasury stock   .....................................................................................................................
Employee advances   ...............................................................................................................................
Contributions from noncontrolling interests  ..........................................................................................
Distributions to noncontrolling interests     ...............................................................................................
Net cash provided by (used in) financing activities  .........................................................................
Effect of foreign exchange rate changes on cash and cash equivalents ....................................................
Net change in cash, cash equivalents and restricted cash    .........................................................................

Cash, cash equivalents and restricted cash at beginning of period       ...........................................................
Cash, cash equivalents and restricted cash at end of period     ..................................................................... $ 

(34,798) 
(26,800) 
26,800 
43,652 
(3,803) 
(419) 

(409) 
(359) 
(20) 
4,871 
(688) 
8,027 
36 
(6,178) 
81,448 

(43,919) 
(2,910) 
1,092 
70,397 
(31,098) 
(1,160) 

(2,714) 
(270) 
(45) 
327 
(413) 
(10,713) 
(29) 
8,999 
72,449 

75,270  $ 

81,448  $ 

Supplemental Cash Flow Information

Interest paid      ........................................................................................................................................... $ 
Income taxes paid (refunded), net    .........................................................................................................

14,145  $ 

9,749  $ 

8,188 

6,403 

Supplemental Disclosure of Non-Cash Investing and Financing Activities

Acquisition of Chesapeake through issuance of Series CHP Units from our subsidiary Ashford 
Holdings  ................................................................................................................................................. $ 
Acquisition of Alii Nui through issuance of RED Units     .......................................................................

Acquisition related contingent consideration liability  ...........................................................................

Capital expenditures accrued but not paid     .............................................................................................

Finance lease additions   ..........................................................................................................................

Acquisition of noncontrolling interest    ...................................................................................................

—  $ 

1,387  $ 

2,000 

1,000 

1,437 

1,392 

— 

— 

1,670 

212 

903 

— 

Supplemental Disclosure of Cash, Cash Equivalents and Restricted Cash

Cash and cash equivalents at beginning of period     ................................................................................. $ 
Restricted cash at beginning of period ...................................................................................................
Cash, cash equivalents and restricted cash at beginning of period   ........................................................ $ 

44,390  $ 

37,571  $ 

37,058 

34,878 

81,448  $ 

72,449  $ 

Cash and cash equivalents at end of period     ........................................................................................... $ 
Restricted cash at end of period    .............................................................................................................
Cash, cash equivalents and restricted cash at end of period  .................................................................. $ 

52,054  $ 

44,390  $ 

23,216 

37,058 

75,270  $ 

81,448  $ 

See Notes to Consolidated Financial Statements.

(16,706) 
(1,063) 
1,826 
2,900 
(8,737) 
(439) 

(222) 
(121) 
180 
734 
— 
(21,648) 
33 
(10,217) 
82,666 

72,449 

5,022 

6,628 

— 

— 

— 

205 

— 

2,202 

45,270 

37,396 

82,666 

37,571 

34,878 

72,449 

88

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ASHFORD INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

1. Organization and Description of Business 

Ashford Inc. (the “Company,” “we,” “us” or “our”), a Nevada corporation, is an alternative asset management company 
with a portfolio of strategic operating businesses that provides products and services primarily to clients in the real estate and 
hospitality industries, including Ashford Hospitality Trust, Inc. (“Ashford Trust”), Braemar Hotels & Resorts Inc. (“Braemar”) 
Stirling  Hotels  &  Resorts,  Inc.  (“Stirling”)  and  our  consolidated  subsidiary  The  Texas  Strategic  Growth  Fund,  L.P.  (“TSGF 
L.P.”). We became a public company in November 2014, and our common stock is listed on the NYSE American LLC (“NYSE 
American”). 

We  provide:  (i)  advisory  services;  (ii)  asset  management  services;  (iii)  hotel  management  services;  (iv)  design  and 
construction  services;  (v)  event  technology  and  creative  communications  solutions;  (vi)  mobile  room  keys  and  keyless  entry 
solutions;  (vii)  watersports  activities  and  other  travel,  concierge  and  transportation  services;  (viii)  hypoallergenic  premium 
room  products  and  services;  (ix)  insurance  policies  covering  general  liability,  workers’  compensation,  business  automobile 
claims and insurance claims services; (x) debt placement and related services; (xi) real estate advisory and brokerage services; 
and (xii) wholesaler, dealer manager and other broker-dealer services. We conduct these activities and own substantially all of 
our assets primarily through Ashford Hospitality Advisors LLC (“Ashford LLC”), Ashford Hospitality Services LLC (“Ashford 
Services”), Warwick Insurance Company, LLC (“Warwick”) and their respective subsidiaries.

We  are  currently  the  advisor  for  Ashford  Trust,  Braemar,  Stirling  and  TSGF  L.P.  In  our  capacity  as  advisor,  we  are 
responsible  for  implementing  the  investment  strategies  and  managing  the  day-to-day  operations  of  our  clients  and  their 
respective hotels from an ownership perspective, in each case subject to the respective advisory agreements and the supervision 
and oversight of each client’s respective boards of directors. Ashford Trust is focused on investing in full-service hotels in the 
upscale and upper upscale segments in the United States that have revenue per available room (“RevPAR”) generally less than 
twice the U.S. national average. Braemar invests primarily in luxury hotels and resorts with RevPAR of at least twice the U.S. 
national average. Stirling invests in a diverse portfolio of stabilized income-producing hotels and resorts across all chain scales 
primarily located in the United States and became our client on December 6, 2023. TSGF L.P. invests in all types of real estate 
in the state of Texas. Each of Ashford Trust and Braemar is a real estate investment trust (“REIT”) as defined in the Internal 
Revenue Code of 1986, as amended (the “Internal Revenue Code”). The common stock of each of Ashford Trust and Braemar 
is traded on the New York Stock Exchange (the “NYSE”). Stirling is privately held and Stirling’s subsidiary Stirling REIT OP, 
LP (“Stirling OP”) is consolidated by Ashford Trust. TSGF L.P. is a privately held, consolidated subsidiary of the Company.

We  provide  the  personnel  and  services  that  we  believe  are  necessary  for  each  of  our  clients  to  conduct  their  respective 
businesses. We may also perform similar functions for new or additional platforms. In our capacity as an advisor, we are not 
responsible  for  managing  the  day-to-day  operations  of  our  client’s  individual  hotel  properties,  which  duties  are,  and  will 
continue  to  be,  the  responsibility  of  the  hotel  management  companies  that  operate  such  hotel  properties.  Additionally, 
Remington  Lodging  &  Hospitality,  LLC  (“Remington”),  a  subsidiary  of  the  Company,  operates  certain  hotel  properties  for 
Ashford Trust, Braemar, Stirling and third parties. 

Other Developments

On January 3, 2023, the Company acquired Remington Hotel Corporation (“RHC”), an affiliate owned by Mr. Monty J. 
Bennett, our Chairman and Chief Executive Officer and the Chairman of Ashford Trust and Braemar, and his father, Mr. Archie 
Bennett, Jr., Chairman Emeritus of Ashford Trust, from which the Company leases the offices for our corporate headquarters in 
Dallas, Texas. The purchase price paid was de minimis. The transaction was accounted for as an asset acquisition. See note 19.

On March 17, 2023, RED Hospitality & Leisure LLC (“RED”) acquired certain privately held entities and assets associated 
with  the  Alii  Nui  and  Maui  Dive  Shop  (“Alii  Nui”),  which  provides  luxury  sailing  and  watersports  experiences  in  Maui, 
Hawaii,  for  a  total  purchase  price  of  $11.0  million,  excluding  working  capital  adjustments.  The  purchase  price  consisted  of 
$8.0 million in cash, subject to certain adjustments, $1.0 million of contingent consideration and 80,000 Preferred Units issued 
by RED (the “RED Units”) issued at $25 per unit for a total liquidation value of $2.0 million. See note 4.

89

ASHFORD INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (continued)

On  March  24,  2023,  Inspire  Event  Technologies  Holdings,  LLC  (“INSPIRE”)  amended  its  credit  agreement  dated  as  of 
November 1, 2017 (the “INSPIRE Amendment”). The INSPIRE Amendment increased the maximum borrowing capacity under 
INSPIRE’s  revolving  credit  facility  (the  “Revolving  Note”)  from  $3.0  million  to  $6.0  million,  provides  for  a  $20.0  million 
senior secured term loan (“Term Note”) and an equipment note (“Equipment Note” and together with the Revolving Note and 
the Term Note, the “Notes”) pursuant to which, until September 24, 2027, INSPIRE may request advances up to $4.0 million in 
the  aggregate  to  purchase  new  machinery  or  equipment  to  be  used  in  the  ordinary  course  of  business.  The  INSPIRE 
Amendment extended the maturity date of INSPIRE’s Notes from January 1, 2024 to March 24, 2028. See note 8.

On  May  15,  2023,  the  Company  and  Computershare  Trust  Company,  N.A.,  a  federally  chartered  trust  company  (the 
“Rights Agent”) entered into Amendment No. 1 (“Amendment No. 1”) to the Rights Agreement dated as of August 30, 2022 
(the “Rights Agreement”). Our board of directors implemented the rights plan by declaring (i) a dividend to the holders of the 
Company’s common stock of one preferred share purchase right (a “Right”) for each share of common stock and (ii) a dividend 
to the holders of the Company’s Series D Convertible Preferred Stock of one Right in respect of each share of the Company’s 
common  stock  issuable  upon  conversion  of  the  Series  D  Convertible  Preferred  Stock.  The  dividends  were  distributed  on 
September 9, 2022, to our stockholders of record on that date. Each of those Rights become exercisable on the date on which 
the Rights separate and begin trading separately from our common stock and entitles the registered holder to purchase from the 
Company  one  one-thousandth  of  a  share  of  our  Series  F  Preferred  Stock,  par  value  $0.001  per  share  (“Series  F  Preferred 
Stock”), at a price of $275 per one one-thousandth of a share of our Series F Preferred Stock represented by such Right, subject 
to adjustment. Pursuant to Amendment No. 1, the Rights Agreement was amended to (i) extend the final expiration date with 
respect to the Company’s Rights until July 30, 2024, and (ii) decrease the beneficial ownership threshold in the definition of an 
acquiring person from 10% to 7%. The value of the Rights was de minimis.

On August 21, 2023 (the “Investment Date”), the Company invested $2.5 million to acquire 51% of the equity of TSGF 
L.P., a fund which provides a growth-oriented investment product focused on commercial real estate in the State of Texas. The 
Company consolidated TSGF L.P. as of the Investment Date as management concluded TSGF L.P. is a variable interest entity 
(“VIE”) for which the Company is considered the primary beneficiary. Our interests in TSGF L.P. were accounted for as an 
asset acquisition. The approximately $5.0 million of total assets consolidated on the Investment Date included an investment of 
$4.5 million, $274,000 of cash and cash equivalents and other immaterial assets related to working capital. Subsequent to the 
Investment  Date,  Ashford  Securities  LLC  (“Ashford  Securities”),  a  subsidiary  of  the  Company,  raised  an  additional 
$4.9 million in capital on behalf of TSGF L.P. through December 31, 2023, which is included in “noncontrolling interests in 
consolidated entities” in our consolidated balance sheet. Ashford Securities has raised $9.7 million of capital in total for TSGF 
L.P. through December 31, 2023, which comprises $2.5 million from the Company and $7.2 million from other investors. The 
$7.2  million  of  capital  raised  from  other  investors  includes  $2.3  million  of  capital  raised  by  Ashford  Securities  prior  to  the 
Investment Date.

On December 6, 2023, the Company entered into an advisory agreement with Stirling and Stirling’s subsidiary Stirling OP. 
The  term  of  the  advisory  agreement  with  Stirling  is  one  year  from  the  effective  date  of  December  6,  2023  subject  to  an 
unlimited  number  of  successive,  automatic  one-year  renewals  unless  terminated  by  the  Company  or  Stirling’s  board  of 
directors. See note 19.

On  December  19,  2023,  the  Company  incorporated  our  insurance  subsidiary  Warwick,  which  is  licensed  by  the  Texas 
Department  of  Insurance.  Effective  December  19,  2023,  Ashford  Inc.  and  Warwick  entered  into  a  loss  portfolio  transfer 
agreement whereby Ashford Inc. agreed to transfer the existing cash reserves and  liabilities for Ashford Trust and Braemar’s 
general liability and workers’ compensation policies from January 1, 2014 through December 31, 2023 to Warwick pursuant to 
approvals obtained from the independent members of the boards of directors of Ashford Trust and Braemar. This transaction 
eliminated  in  consolidation.  On  the  same  date,  Ashford  Inc.  and  Remington  entered  into  general  liability  and  workers’ 
compensation  insurance  policies,  respectively,  with  Warwick  with  agreed  upon  annual  premiums  of  $4.7  million  and 
$6.0 million, respectively, for a coverage period of one year.

90

ASHFORD INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (continued)

Change in Control

On August 8, 2023, the 40% voting cap under the Investor Rights Agreement, dated November 6, 2019 and entered into by 
and  among  the  Company,  Mr.  Archie  Bennett  Jr.  and  Mr.  Monty  J.  Bennett  (the  “Bennetts”)  and  other  holders  of  the 
Company’s  Series  D  Convertible  Preferred  Stock  (the  “Investor  Rights  Agreement”),  expired.  As  a  result,  the  Bennetts  may 
now vote their full ownership interests in the Company as they determine at their sole discretion. Upon the expiration of the 
voting  cap,  the  Bennetts  controlled  a  majority  of  the  Company’s  voting  securities,  resulting  in  a  change  of  control  of  the 
Company. The Company elected the accounting policy option as allowed under Accounting Standards Codification (“ASC”) 
805,  Business  Combinations,  to  continue  to  use  Ashford  Inc.’s  historical  accounting  basis  rather  than  apply  pushdown 
accounting.

2. Significant Accounting Policies 

Basis of Presentation and Principles of Consolidation—The accompanying consolidated financial statements, include the 
accounts of Ashford Inc., its majority-owned subsidiaries and entities which it controls. All significant intercompany accounts 
and transactions between these entities have been eliminated in these historical consolidated financial statements.

A  Variable  Interest  Entity  (“VIE”)  must  be  consolidated  by  a  reporting  entity  if  the  reporting  entity  is  the  primary 
beneficiary  because  it  has  (i)  the  power  to  direct  the  VIE’s  activities  that  most  significantly  impact  the  VIE’s  economic 
performance, and (ii) the obligation to absorb losses of the VIE or the right to receive benefits from the VIE. We determine 
whether we are the primary beneficiary of a VIE upon our initial involvement with the VIE and we reassess whether we are the 
primary beneficiary of a VIE on an ongoing basis. Our determination of whether we are the primary beneficiary of a VIE is 
based upon the facts and circumstances for each VIE and requires significant judgment.

Noncontrolling  Interests—The  following  tables  present  information  about  noncontrolling  interests  in  our  consolidated 

subsidiaries, including those related to consolidated VIEs, as of December 31, 2023 and December 31, 2022 (in thousands):

Ashford Inc. ownership interest  ...............................................................
Redeemable noncontrolling interests (1) (2)
Noncontrolling interests in consolidated entities  .....................................

  ................................................

December 31, 2023

Ashford
Holdings

OpenKey (3)

Pure
Wellness (4)

 99.49 %

 0.51 %

 — %

 100.00 %

 76.78 %

 — %

 23.22 %

 100.00 %

 70.00 %

 — %

 30.00 %

 100.00 %

TSGF L.P. (5)
 25.29 %

 — %

 74.71 %

 100.00 %

Carrying value of redeemable noncontrolling interests       ........................... $ 

1,972 

Redemption value adjustment, year-to-date     .............................................

Redemption value adjustment, cumulative      ..............................................

9 

622 

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

Carrying value of noncontrolling interests    ...............................................

n/a

(537) 

(127) 

7,669 

Ashford Inc. ownership interest  ................................................................
Redeemable noncontrolling interests (1) (2)
Noncontrolling interests in consolidated entities  ......................................

    ................................................

Carrying value of redeemable noncontrolling interests   ............................ $ 

Redemption value adjustment, year-to-date   .............................................

Redemption value adjustment, cumulative  ...............................................

December 31, 2022

Ashford
Holdings

OpenKey (3)

Pure
Wellness (4)

 99.87 %

 0.13 %

 — %

 100.00 %

1,614 

32 

613 

 76.79 %

 — %

 23.21 %

 100.00 %

n/a

n/a

n/a

 70.00 %

 — %

 30.00 %

 100.00 %

n/a

n/a

n/a

Carrying value of noncontrolling interests    ...............................................

n/a

273 

(106) 

91

 
 
 
 
 
 
 
 
 
ASHFORD INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (continued)

________
(1)  Redeemable  noncontrolling  interests  are  included  in  the  “mezzanine”  section  of  our  consolidated  balance  sheets  as  they 
may be redeemed by the holder for cash or registered shares in certain circumstances outside of the Company’s control. 
The  carrying  value  of  the  noncontrolling  interests  is  based  on  the  greater  of  the  accumulated  historical  cost  or  the 
redemption value, which is generally fair value. 

(2)  Redeemable noncontrolling interests in Ashford Hospitality Holdings LLC (“Ashford Holdings”) represent the members’ 
proportionate  share  of  equity  in  earnings/losses  of  Ashford  Holdings.  Net  income/loss  attributable  to  the  common  unit 
holders is allocated based on the weighted average ownership percentage of the members’ interest. 

(3)  Represents ownership interests in OpenKey, Inc. (“OpenKey”), a VIE for which we are considered the primary beneficiary 
and  therefore  we  consolidate  it.  OpenKey  is  a  hospitality-focused  mobile  key  platform  that  provides  a  universal 
smartphone app for keyless entry into hotel guest rooms.

(4)  Represents  ownership  interests  in  PRE  Opco,  LLC  (“Pure  Wellness”),  a  VIE  for  which  we  are  considered  the  primary 
beneficiary and therefore we consolidate it. Pure Wellness provides hypoallergenic premium rooms in the hospitality and 
commercial office industry. See note 14.

(5)  Represents ownership interests in TSGF L.P. a VIE for which we are considered the primary beneficiary and therefore we 

consolidate it.

Investments—We hold “investments in unconsolidated entities” in our consolidated balance sheets, which are considered 
to  be  variable  interests  or  voting  interests  in  the  underlying  entities.  Certain  of  our  investments  in  variable  interests  are  not 
consolidated  because  we  have  determined  that  we  are  not  the  primary  beneficiary.  Certain  other  investments  are  not 
consolidated as the underlying entity does not meet the definition of a VIE and we do not control more than 50% of the voting 
interests.  We  review  our  equity  method  investments  for  impairment  in  each  reporting  period  pursuant  to  the  applicable 
authoritative  accounting  guidance.  An  investment  is  impaired  when  its  fair  value  is  less  than  the  carrying  amount  of  our 
investment. No such impairment was recorded during the years ended December 31, 2023, 2022 and 2021.

Our subsidiary TSGF L.P. is accounted for as an investment company in accordance with accounting principles generally 
accepted in the United States of America (“GAAP”) under Financial Accounting Standards Board (“FASB”) ASC 946. TSGF 
L.P.’s investment is reflected in “investments” in our consolidated balance sheets at fair value, with unrealized gains and losses 
resulting from changes in  fair  value reflected  as  a  component of “other income (expense)” in our consolidated statements of 
operations.  Fair  value  is  the  amount  that  would  be  received  to  sell  an  asset  or  paid  to  transfer  a  liability,  in  an  orderly 
transaction  between  market  participants  at  the  measurement  date,  at  current  market  conditions  (i.e.,  the  exit  price).  The  fair 
value of TSGF L.P.’s investment as of December 31, 2023 was $5.0 million. See note 11.

We  additionally  hold  an  investment  in  an  unconsolidated  variable  interest  entity  with  a  carrying  value  of  $500,000  at 
December  31,  2023  and  December  31,  2022.  We  account  for  the  investment  at  fair  value  based  on  recent  observable 
transactions as we do not exercise significant influence over the entity. No equity in earnings (loss) of unconsolidated entities 
due to a change in fair value of the investment was recognized during the years ended December 31, 2023, 2022 and 2021. In 
the event that the assumptions used to determine fair value change in the future, we may be required to record an impairment 
charge related to this investment.

Our investment in Real Estate Advisory Holdings LLC (“REA Holdings”) is accounted for under the equity method as we 
have  significant  influence  over  the  voting  interest  entity.  We  have  an  option  to  acquire  an  additional  50%  of  the  ownership 
interests  in  REA  Holdings  for  $12.5  million  beginning  on  January  1,  2022,  which  expires  30  business  days  following  the 
issuance of the Company’s fiscal year 2023 financial statements.

The following table summarizes our carrying value and ownership interest in REA Holdings (in thousands):

Carrying value of the investment in REA Holdings     .................................................... $ 

Ownership interest in REA Holdings   ..........................................................................

2,370 

$ 

 30 %

3,067 

 30 %

December 31, 2023

December 31, 2022

92

ASHFORD INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (continued)

The following table summarizes our equity in earnings (loss) in REA Holdings (in thousands):

Year Ended December 31,

2023

2022

2021

Equity in earnings (loss) in unconsolidated entities REA Holdings   ............................... $ 

(697)  $ 

385  $ 

13 

The Company additionally holds various investments which are individually immaterial that are accounted for under the 
equity  method.  As  of  December  31,  2023  and  2022,  the  combined  carrying  value  of  these  equity  method  investments  was 
$1.4 million and $650,000.

Acquisitions—We account for acquisitions and investments in businesses as business combinations if the target meets the 
definition  of  a  business  and  (a)  the  target  is  a  VIE  and  we  are  the  target’s  primary  beneficiary,  and  therefore  we  must 
consolidate  its  financial  statements,  or  (b)  we  acquire  more  than  50%  of  the  voting  interest  of  the  target  and  it  was  not 
previously consolidated. We record business combinations using the acquisition method of accounting, which requires all of the 
assets acquired and liabilities assumed to be recorded at fair value as of the acquisition date. The excess of the purchase price 
over the estimated fair values of the net tangible and intangible assets acquired is recorded as goodwill. The application of the 
acquisition  method  of  accounting  for  business  combinations  requires  management  to  make  significant  estimates  and 
assumptions  in  the  determination  of  the  fair  value  of  assets  acquired  and  liabilities  assumed  in  order  to  properly  allocate 
purchase  price  consideration  between  assets  that  are  depreciated  and  amortized  from  goodwill.  The  fair  value  assigned  to 
tangible and intangible assets acquired and liabilities assumed are based on management’s estimates and assumptions, as well 
as other information compiled by management, including valuations that utilize customary valuation procedures and techniques. 
Significant assumptions and estimates include, but are not limited to, the cash flows that an asset is expected to generate in the 
future and the appropriate weighted-average cost of capital. If the actual results differ from the estimates and judgments used in 
these estimates, the amounts recorded in our consolidated financial statements may be exposed to potential impairment of the 
intangible assets and goodwill. 

If our investment involves the acquisition of an asset or group of assets that does not meet the definition of a business, the 
transaction  is  accounted  for  as  an  asset  acquisition.  An  asset  acquisition  is  recorded  at  cost,  which  includes  capitalizing 
transaction costs, and does not result in the recognition of goodwill.

Use  of  Estimates—The  preparation  of  these  consolidated  financial  statements  in  accordance  with  GAAP  requires 
management  to  make  estimates  and  assumptions  that  affect  the  reported  amounts  of  assets  and  liabilities  and  disclosure  of 
contingent assets and liabilities at the date of the consolidated financial statements and the reported amounts of revenues and 
expenses during the reporting period. Actual results could differ from those estimates.

Cash and Cash Equivalents—Cash and cash equivalents include cash on hand or held in banks and short-term investments 

with an initial maturity of three months or less at the date of purchase. 

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ASHFORD INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (continued)

Restricted Cash—Restricted cash was comprised of the following (in thousands):

Advisory:

Insurance claim reserves (1)

     ................................................................................... $ 

18,947  $ 

23,471 

December 31, 2023 December 31, 2022

Remington:

Managed hotel properties’ reserves (2)
Insurance claim reserves (3)

     ..................................................................

     ...................................................................................

Total Remington restricted cash     .......................................................................

2,508 

1,761 

4,269 

11,464 

2,123 

13,587 

Total restricted cash   ................................................................................................. $ 

23,216  $ 

37,058 

________
(1) Ashford Inc. collects funds from the Ashford Trust and Braemar properties and their respective management companies in 
an  amount  equal  to  the  actuarial  forecast  of  that  year’s  expected  casualty  claims  and  associated  fees.  These  funds  were 
deposited into restricted cash and used to pay casualty claims throughout the year as they were incurred. The claim liability 
related to the restricted cash balance is included in “claims liabilities and other” in our consolidated balance sheets. 

(2)  Cash received from hotel properties managed by Remington is used to pay certain centralized operating expenses as well as 
hotel employee bonuses. The liability related to the restricted cash balance for centralized billing is primarily included as a 
payable which is presented net within “due to/from Ashford Trust”, “due from Braemar” and “due to/from affiliates” in our 
consolidated balance sheets. The liability related to the restricted cash balance for hotel employee bonuses is included in 
“accounts payable and accrued expenses” in our consolidated balance sheets.

(3)  Cash reserves for health insurance claims are collected primarily from Remington’s managed properties as well as certain 
of Ashford Inc.’s other subsidiaries to cover employee health insurance claims. The liability related to this restricted cash 
balance is included in “claims liabilities and other” in our consolidated balance sheets.

Accounts Receivable—Accounts receivable consists primarily of receivables from customers of audio visual services and 
third-party  owned  properties  managed  by  Remington.  We  maintain  an  allowance  for  doubtful  accounts  for  estimated  losses 
resulting  from  the  inability  of  customers  to  make  required  payments  for  services.  The  allowance  is  maintained  at  a  level 
adequate to absorb estimated receivable losses. The estimate is based on past receivable loss experience, known and inherent 
credit  risks,  current  economic  conditions  and  other  relevant  factors,  including  specific  reserves  for  certain  accounts.  As  of 
December  31,  2023  and  2022,  the  allowance  for  doubtful  accounts  was  $2.1  million  and  $175,000,  respectively.  The  net 
increase  of  $1.9  million  in  our  allowance  for  doubtful  accounts  is  primarily  related  to  certain  third-party  contracts  with 
Remington and driven by an increase in provisions for estimated losses of $2.0 million offset by write-offs of $100,000.

Notes Receivable—Notes receivable were comprised of the following (in thousands):

December 31, 2023 December 31, 2022

     ............................................................................... $ 

Remington note receivable (1)
Ashford LLC note receivable (2)
REA Holdings affiliate (3)
Other     .....................................................................................................................

    .....................................................................................

    ...........................................................................

525  $ 

1,082 

845 

245 

Total notes receivable   .............................................................................................. $ 

2,697  $ 

1,506 

535 

— 

— 

2,041 

________
(1) Remington  holds  a  note  receivable  from  a  third  party  which  matures  on  January  31,  2024.  The  interest  rate  on  the  note 
receivable  is  10%  per  annum  with  payments  of  interest  payable  quarterly  commencing  March  31,  2023.  As  of 
December 31, 2023 and December 31, 2022, the outstanding principal balance is included in “prepaid expenses and other” 
and “other assets, net,” respectively, in our consolidated balance sheets.

(2)  Ashford LLC holds a note receivable from a third party. The note bears interest at 8% per annum, compounding annually. 
Interest is paid in-kind and added to the outstanding principal balance until the note maturity date of November 11, 2026. 
The note receivable is recorded in “other assets, net” in our consolidated balance sheet.

94

 
 
 
 
 
 
 
 
 
 
 
 
ASHFORD INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (continued)

(3)  On  April  3,  2023,  the  Company  entered  into  a  note  receivable  with  an  affiliate  of  REA  Holdings.  Principal  plus  any 
accrued interest is due to the Company on demand or, in the absence of any demand, 24 months. Interest is paid in-kind 
and added to the outstanding principal balance until the note maturity date. The interest rate on the note receivable is 7.5% 
per annum. The note receivable is recorded in “prepaid expenses and other” in our consolidated balance sheet.

Inventories—Inventories consist primarily of INSPIRE’s audio visual equipment and related accessories and RED’s retail 
merchandise, beverages and boat equipment. Inventories are carried at the lower of cost or net realizable value using the first-in, 
first-out (“FIFO”) valuation method.

Property  and  Equipment,  Net—Property  and  equipment,  including  assets  acquired  under  finance  leases,  is  depreciated 

using the straight-line method over estimated useful lives or lease terms if shorter.

Impairment  of  Property  and  Equipment—Property  and  equipment  are  reviewed  for  impairment  whenever  events  or 
changes in circumstances indicate that their carrying amounts may not be recoverable. Recoverability of the asset is measured 
by  comparison  of  the  carrying  amount  of  the  asset  to  the  estimated  future  undiscounted  cash  flows,  which  take  into  account 
current  market  conditions  and  our  intent  with  respect  to  holding  or  disposing  of  the  asset.  If  our  analysis  indicates  that  the 
carrying value of the asset is not recoverable on an undiscounted cash flow basis, we recognize an impairment charge for the 
amount  by  which  the  asset  net  book  value  exceeds  its  estimated  fair  value,  or  fair  value,  less  cost  to  sell.  In  evaluating 
impairment of assets, we make many assumptions and estimates, including projected cash flows, expected holding period, and 
expected useful life. Fair value is determined through various valuation techniques, including internally developed discounted 
cash flow models, comparable market transactions and third-party appraisals, where considered necessary. Assets not yet placed 
into service are also reviewed for impairment whenever events or changes in circumstances indicate that all or a portion of the 
assets  will  not  be  placed  into  service.  No  impairment  charges  related  to  property  and  equipment  were  recorded  in  the  years 
ended December 31, 2023, 2022 and 2021.

Goodwill  and  Indefinite-Lived  Intangible  Assets—Goodwill  is  assigned  to  reporting  units  that  are  expected  to  benefit 
from the synergies of the business combination as of the acquisition date. Indefinite-lived intangible assets primarily include 
trademark  rights  resulting  from  our  acquisition  of  Remington,  INSPIRE  and  RED.  We  assess  goodwill  and  indefinite-lived 
intangible  assets,  neither  of  which  is  amortized,  for  impairment  annually  as  of  October  1,  or  more  frequently,  if  events  and 
circumstances indicate impairment may have occurred. In the evaluation of goodwill for impairment, we may elect to perform a 
qualitative assessment to determine whether the fair value of the goodwill is more likely than not impaired. In considering the 
qualitative  approach,  we  evaluate  factors  including,  but  not  limited  to,  the  operational  stability  and  the  overall  financial 
performance of the reporting units. We may choose to bypass the qualitative assessment and perform a quantitative assessment 
and compare the fair value of the reporting unit to the carrying value and, if applicable, record an impairment charge based on 
the excess of the reporting unit’s carrying amount over its fair value. We determine the fair value of a reporting unit based on a 
blended analysis of the income approach and the market value approach. We base our measurement of fair value of trademarks 
using  the  relief-from-royalty  method.  This  method  assumes  that  the  trademarks  have  value  to  the  extent  that  their  owner  is 
relieved of the obligation to pay royalties for the benefits received from them. Management elected to perform a quantitative 
assessment for the Company’s current year annual impairment test. Based on the results of our annual impairment assessment, 
no impairment of goodwill or indefinite-lived intangible assets was indicated as of October 1, 2023. Additionally, no indicators 
of impairment were identified from the date of our impairment assessment through December 31, 2023.

Definite-Lived  Intangible  Assets—Definite-lived  intangible  assets  primarily  include  management  contracts,  customer 
relationships  and  boat  slip  rights  resulting  from  our  acquisitions.  The  Remington  and  Premier  management  contracts  are  not 
amortized  on  a  straight-line  basis,  rather  the  assets  are  amortized  in  a  manner  that  approximates  the  pattern  of  the  assets’ 
economic benefit to the Company over an estimated useful life of eight to 30 years, respectively. The INSPIRE, RED and Pure 
Wellness  assets  are  amortized  using  the  straight-line  method  over  the  estimated  useful  lives  of  the  assets.  We  review  the 
carrying  amount  of  the  assets  whenever  events  or  changes  in  circumstances  indicate  that  the  carrying  amount  may  not  be 
recoverable. If the carrying amount is not recoverable, we record an impairment charge for the excess of the carrying amount 
over the fair value. For additional information on our definite-lived intangible assets, see note 7.

95

ASHFORD INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (continued)

Claims  Liabilities  and  Other—As  of  December  31,  2023  and  2022,  claims  liabilities  and  other  included  reserves  in  the 
amount of $26.8 million and $23.5 million for Warwick and Ashford LLC’s liabilities, respectively, for case-basis estimates of 
reported  losses  and  incurred  but  not  reported  (“IBNR”)  losses  primarily  from  general  liability  and  workers’  compensation 
which  are  calculated  based  upon  loss  projections  utilizing  industry  data.  In  establishing  its  liability  for  losses  and  loss 
adjustment expenses, the Company utilizes the findings of an independent consulting actuary. An estimate of ultimate losses 
and loss expenses is projected at each reporting date. IBNR reserves are derived from the difference between projected ultimate 
losses and loss expenses incurred. Actuarial methodologies used by the consulting actuary include the Bornhuetter Ferguson, 
loss development, case reserve development, and pure premium methods. As adjustments to these estimates become necessary, 
such adjustments are reflected in “other” operating expenses in our consolidated statements of operations. 

As  of  December  31,  2023  and  2022,  claims  liabilities  and  other  additionally  included  $1.7  million  and  $2.2  million, 
respectively, relating to reserves for Remington health insurance claims. As of December 31, 2023, claims liabilities and other 
also included the current portion of the contingent consideration liabilities of $1.3 million and $1.3 million from the Company’s 
acquisitions of Alii Nui and Chesapeake Hospitality (“Chesapeake”), respectively. See notes 4 and 11.

Other Liabilities—As of December 31, 2023 and 2022, other liabilities included the noncurrent portion of the contingent 
consideration liability of $1.6 million and $2.3 million from the Company’s acquisition of Chesapeake, respectively. See notes 
4 and 11. As of December 31, 2023 and 2022 other liabilities also included an uncertain tax position liability of $978,000 and 
$917,000, respectively.

Salaries and Benefits—Salaries and benefits are expensed as incurred and include salaries and benefit related expenses for 
our officers and employees. Salaries and benefits also includes expense for equity grants of the Company’s common stock to 
our officers and employees and changes in fair value in the deferred compensation plan liability. See notes 16 and 17.

General and Administrative—General and administrative costs are expensed as incurred, and include advertising costs of 

$2.8 million, $1.8 million and $1.5 million for the years ended December 31, 2023, 2022 and 2021, respectively.

Depreciation  and  Amortization—Our  property  and  equipment,  including  assets  acquired  under  finance  leases,  are 
depreciated on a straight-line basis over the estimated useful lives of the assets with useful lives ranging from 2 to 20 years. 
Leasehold  improvements  are  depreciated  over  the  shorter  of  the  lease  term  or  the  estimated  useful  life  of  the  related  assets. 
Property and equipment, excluding our RED vessels, are depreciated using the straight-line method over lives ranging from 2 to 
10 years. Our RED vessels are depreciated using the straight-line method over a useful life of 20 years. While we believe our 
estimates are reasonable, a change in estimated useful lives could affect depreciation expense and net income/loss as well as 
resulting gains or losses on potential sales. See also the “Definite-Lived Intangible Assets” above.

Equity-Based Compensation—Our equity incentive plan provides for the grant of restricted or unrestricted shares of our 
common  stock,  share  appreciation  rights,  performance  shares,  performance  units  and  other  equity-based  awards  or  any 
combination  of  the  foregoing.  Equity-based  compensation  included  in  “salaries  and  benefits”  is  accounted  for  at  fair  value 
based  on  the  market  price  of  the  shares/options  on  the  date  of  grant  in  accordance  with  applicable  authoritative  accounting 
guidance.  The  fair  value  is  charged  to  compensation  expense  on  a  straight-line  basis  over  the  vesting  period  of  the  shares/
options. Grants of restricted stock to independent directors are recorded at fair value based on the market price of our shares at 
grant date, and this amount is fully expensed in “general and administrative” expense as the grants of stock are fully vested on 
the date of grant. The Company accounts for forfeitures when they occur. Our officers and employees can be granted common 
stock and LTIP units from Ashford Trust and Braemar in connection with providing advisory services that result in expense, 
included in “reimbursed expenses,” equal to the grant date fair value of the award in proportion to the requisite service period 
satisfied during the period, as well as offsetting revenue in an equal amount included in “cost reimbursement revenue”.

Other Comprehensive Income (Loss)—Comprehensive income consists of net income (loss), foreign currency translation 
adjustments  and  unrealized  gain  (loss)  on  restricted  investments.  The  foreign  currency  translation  adjustment  represents  the 
unrealized impact of translating the financial statements of the INSPIRE operations in Mexico and the Dominican Republic and 
Remington’s operations in Costa Rica from their respective functional currencies to U.S. dollars. This amount is not included in 
net  income  and  would  only  be  realized  upon  the  sale  or  upon  complete  or  substantially  complete  liquidation  of  the  foreign 
businesses.  The  accumulated  other  comprehensive  income  (loss)  is  presented  on  our  consolidated  balance  sheets  as  of 
December 31, 2023 and 2022.

Due to/from Ashford Trust—Due to/from Ashford Trust represents current receivables related to advisory services fees, 
incentive  fees,  reimbursable  expenses  and  business  expenses  and  payables  owed  by  our  products  and  services  businesses  to 
Ashford Trust which are presented net on the consolidated balance sheet. Due to/from Ashford Trust is generally settled within 

96

ASHFORD INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (continued)

a  period  not  exceeding  one  year  and  is  presented  as  a  current  asset  or  current  liability  based  upon  the  period’s  ending  net 
balance.

Due  to/from  Braemar—Due  to/from  Braemar  represents  current  receivables  related  to  advisory  services  fees,  incentive 
fees,  reimbursable  expenses  and  service  business  expenses  and  payables  owed  by  our  products  and  services  businesses  to 
Braemar which are presented net on the consolidated balance sheet. Due to/from Braemar is generally settled within a period 
not exceeding one year and is presented as a current asset or current liability based upon the period’s ending net balance.

Income (Loss) Per Share—Basic income (loss) per common share is calculated by dividing net income (loss) attributable 
to  common  stockholders  by  the  weighted  average  common  shares  outstanding  during  the  period  using  the  two-class  method 
prescribed  by  applicable  authoritative  accounting  guidance.  Diluted  income  (loss)  per  common  share  is  calculated  using  the 
two-class method, or the treasury stock method, if more dilutive. Diluted income (loss) per common share reflects the potential 
dilution  that  could  occur  if  securities  or  other  contracts  to  issue  common  shares  were  exercised  or  converted  into  common 
shares, whereby such exercise or conversion would result in lower income per share. See note 20. 

Leases—We determine if an arrangement is a lease at the inception of the contract. Lease right of use (“ROU”) assets and 
lease  liabilities  are  recognized  based  on  the  present  value  of  the  future  minimum  lease  payments  over  the  lease  term  at 
commencement date. As most of our leases do not provide an implicit rate, we use our incremental borrowing rate based on the 
information  available  at  the  commencement  date  in  determining  the  present  value  of  future  payments.  Our  lease  terms  may 
include options to extend or terminate the lease when it is reasonably certain that we will exercise that option. Lease expense 
for minimum lease payments related to operating leases is recognized on a straight-line basis over the lease term. Lease expense 
for minimum lease payments related to financing leases is recognized using the effective interest method over the lease term. 
Short-term leases (less than twelve months) are not recorded on the balance sheet; we recognize lease expense for these leases 
on a straight-line basis over the lease term. Additionally, we elected the practical expedient relieving us from the requirement to 
separate the lease and non-lease components on the balance sheet across all existing asset classes. See note 9.

Income Taxes—We are a taxable corporation for federal and state income tax purposes. Income tax expense includes U.S. 
federal  and  state  income  taxes,  Mexico  and  Dominican  Republic  income  taxes  and  U.S.  Virgin  Islands  taxes.  In  accordance 
with authoritative accounting guidance, we account for income taxes using the asset and liability method under which deferred 
tax  assets  and  liabilities  are  recognized  for  future  tax  consequences  attributable  to  differences  between  our  consolidated 
financial  statement  carrying  amounts  of  existing  assets  and  liabilities  and  their  respective  income  tax  bases.  Valuation 
allowances are recorded to reduce deferred tax assets to the amount that will more likely than not be realized.

ASC 740 “Income Taxes” addresses the accounting for uncertainty in income taxes recognized in an enterprise’s financial 
statements. The guidance requires us to determine whether tax positions we have taken or expect to take in a tax return are more 
likely  than  not  to  be  sustained  upon  examination  by  the  appropriate  taxing  authority  based  on  the  technical  merits  of  the 
positions. Tax positions that do not meet the more likely than not threshold would be recorded as additional tax expense in the 
current period. We analyze all open tax years, as defined by the statute of limitations for each jurisdiction, which includes the 
federal jurisdiction and various states. We classify interest and penalties related to underpayment of income taxes as income tax 
expense. We and our portfolio companies file income tax returns in the U.S. federal jurisdiction and various states and cities in 
Mexico, the Dominican Republic, the U.S. Virgin Islands, and beginning in 2023 additionally Aruba, Puerto Rico and Costa 
Rica. Tax years 2019 through 2023 remain subject to potential examination by federal and certain state taxing authorities.

Recently Adopted Accounting Standards—In June 2016, the FASB issued ASU 2016-13, Financial Instruments—Credit 
Losses  (Topic  326):  Measurement  of  Credit  Losses  on  Financial  Instruments  (“ASU  2016-13”).  ASU  2016-13  sets  forth  an 
“expected  credit  loss”  impairment  model  to  replace  the  current  “incurred  loss”  method  of  recognizing  credit  losses.  The 
standard requires measurement and recognition of expected credit losses for most financial assets held. In November 2019, the 
FASB  issued  ASU  2019-10,  Financial  Instruments—Credit  Losses  (Topic  326),  Derivatives  and  Hedging  (Topic  815),  and 
Leases (Topic 842) (“ASU 2019-10”). ASU 2019-10 revised the mandatory adoption date for public business entities that meet 
the definition of a smaller reporting company to be effective for fiscal years beginning after December 15, 2022. We adopted 
ASU 2016-13 and ASU 2019-10 effective January 1, 2023 and the adoption did not have a material impact on our consolidated 
financial statements and related disclosures.

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ASHFORD INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (continued)

In  March  2020,  the  FASB  issued  ASU  2020-04,  Reference  Rate  Reform  (Topic  848)  (“ASU  2020-04”),  which  provides 
optional  guidance  through  December  31,  2022  to  ease  the  potential  burden  in  accounting  for,  or  recognizing  the  effects  of, 
reference rate reform on financial reporting. In January 2021, the FASB issued ASU 2021-01, Reference Rate Reform (Topic 
848),  which  further  clarified  the  scope  of  the  reference  rate  reform  optional  practical  expedients  and  exceptions  outlined  in 
Topic 848. The amendments in ASU Nos. 2020-04 and 2021-01 apply to contract modifications that replace a reference rate 
affected by reference rate reform, providing optional expedients regarding the measurement of hedge effectiveness in hedging 
relationships that have been modified to replace a reference rate. In December 2022, the FASB issued ASU 2022-06, Reference 
Rate Reform (Topic 848) (“ASU 2022-06”), which deferred the sunset date of Topic 848 from December 31, 2022 to December 
31,  2024.  The  Company  applied  the  optional  expedient  in  evaluating  debt  modifications  converting  from  London  Interbank 
Offered  Rate  (“LIBOR”)  to  Secured  Overnight  Financing  Rate  (“SOFR”).  The  Company  adopted  the  standards  upon  the 
respective effective dates. There was no material impact as a result of this adoption.

Recently Issued Accounting Standards—In August 2020, the FASB issued ASU 2020-06, Debt - Debt with Conversion 
and  Other  Options  (Subtopic  470)  and  Derivatives  and  Hedging  -  Contracts  in  Entity’s  Own  Equity  (Subtopic  815-40): 
Accounting  for  Convertible  Instruments  and  Contracts  in  an  Entity’s  Own  Equity  (“ASU  2020-06”),  which  simplifies  the 
accounting for certain financial instruments with characteristics of liabilities and equity. This ASU (1) simplifies the accounting 
for convertible debt instruments and convertible preferred stock by removing the existing guidance in ASC 470-20, Debt - Debt 
with  Conversion  and  Other  Options,  that  requires  entities  to  account  for  beneficial  conversion  features  and  cash  conversion 
features in equity, separately from the host convertible debt or preferred stock; (2) revises the scope exception from derivative 
accounting in ASC 815-40 for freestanding financial instruments and embedded features that are both indexed to the issuer’s 
own stock and classified in stockholders’ equity, by removing certain criteria required for equity classification; and (3) revises 
the guidance in ASC 260, Earnings Per Share, to require entities to calculate diluted earnings per share (EPS) for convertible 
instruments by using the if-converted method. In addition, entities must presume share settlement for purposes of calculating 
diluted EPS when an instrument may be settled in cash or shares. For smaller reporting companies, ASU 2020-06 is effective 
for fiscal years beginning after December 15, 2023, including interim periods within those fiscal years. Entities should adopt 
the guidance as of the beginning of the fiscal year of adoption and cannot adopt the guidance in an interim reporting period. We 
adopted ASU 2020-06 effective January 1, 2024 and the adoption did not have a material impact on the Company’s financial 
statements and related disclosures. 

In November 2023, the FASB issued ASU 2023-07, Segment Reporting (Topic 280): Improvements to Reportable Segment 
Disclosures  (“ASU  2023-07”),  which,  among  other  requirements,  improves  disclosures  about  a  public  entity’s  reportable 
segments by requiring a public entity to disclose significant segment expenses that are regularly provided to the chief operating 
decision maker (“CODM”) and require that a public entity provide all annual disclosures about a reportable segment’s profit or 
loss and assets currently required by FASB Accounting Standards Codification Topic 280 in interim periods. The amendments 
in  this  ASU  apply  to  all  public  entities  that  are  required  to  report  segment  information  in  accordance  with  Topic  280.  The 
amendments in this Update are effective for fiscal years beginning after December 15, 2023, and interim periods within fiscal 
years  beginning  after  December  15,  2024.  Early  adoption  is  permitted.  A  public  entity  should  apply  the  amendments  in  this 
ASU retrospectively to all prior periods presented in the financial statements. The Company continues to evaluate the level of 
impact the adoption of ASU 2023-07 will have on the Company’s financial statements.

In November 2023, the FASB issued ASU 2023-09, Income Taxes (Topic 740): Improvements to Income Tax Disclosures 
(“ASU 2023-09”). The ASU requires consistent categories with greater disaggregation of information in the rate reconciliation 
and disclosure of income taxes paid be disaggregated by jurisdiction. It also includes certain other amendments to improve the 
effectiveness of income tax disclosures. The amendments in this ASU apply to all entities that are subject to Topic 740. For 
public business entities, the amendments in this ASU are effective for annual periods beginning after December 15, 2024. Early 
adoption  is  permitted  for  annual  financial  statements  that  have  not  yet  been  issued  or  made  available  for  issuance.  The 
amendments  in  this  ASU  should  be  applied  on  a  prospective  basis.  Retrospective  application  is  permitted.  The  Company 
continues to evaluate the level of impact the adoption of ASU 2023-09 will have on the Company’s financial statements.

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ASHFORD INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (continued)

3. Revenues 

Revenue  Recognition—Revenues  are  recognized  when  control  of  the  promised  goods  or  services  is  transferred  to  our 

customers, in an amount that reflects the consideration we expect to be entitled to in exchange for those goods or services. 

We determine revenue recognition through the following steps:

•

•

•

•

•

Identification of the contract, or contracts, with a customer

Identification of the performance obligations in the contract

Determination of the transaction price

Allocation of the transaction price to the performance obligations in the contract

Recognition of revenue when, or as, we satisfy a performance obligation

In  determining  the  transaction  price,  we  include  variable  consideration  only  to  the  extent  that  it  is  probable  that  a 
significant reversal in the amount of cumulative revenue recognized would not occur when the uncertainty associated with the 
variable consideration is resolved.

The following provides detailed information on the recognition of our revenues from contracts with customers:

Advisory Services Fees Revenue

Advisory services fees revenue is reported within our Advisory segment and primarily consists of advisory fees that are 
recognized  when  services  have  been  rendered.  Advisory  fees  consist  of  base  fees  and  incentive  fees.  For  Ashford  Trust,  the 
base fee is paid monthly in an amount equal to 1/12th of 0.70% of Ashford Trust’s total market capitalization plus the Net Asset 
Fee Adjustment, as defined in our Third Amended and Restated Advisory Agreement with Ashford Trust, as amended, subject 
to certain minimums.

For Braemar, the base fee is paid monthly in an amount equal to 1/12th of 0.70% of Braemar’s total market capitalization 
plus  the  Net  Asset  Fee  Adjustment,  as  defined  in  our  Fifth  Amended  and  Restated  Advisory  Agreement  with  Braemar,  as 
amended, subject to certain minimums. 

Incentive advisory fees are measured annually in each year that Ashford Trust’s and/or Braemar’s annual total stockholder 
return  exceeds  the  average  annual  total  stockholder  return  for  each  company’s  respective  peer  group,  subject  to  the  Fixed 
Charge  Coverage  Ratio  Condition  (the  “FCCR  Condition”),  as  defined  in  the  respective  advisory  agreements.  Incentive 
advisory fees are paid over a three-year period and each payment is subject to the FCCR Condition, which relates to the ratio of 
adjusted EBITDA to fixed charges for Ashford Trust or Braemar, as applicable. Incentive advisory fees are a form of variable 
consideration and therefore must be (i) deferred until such fees are probable of not being subject to significant reversal, and (ii) 
tied to a performance obligation in the contract with the customer so that revenue recognition depicts the transfer of the related 
advisory services to the customer. Accordingly, the Company does not record incentive advisory fee revenue in interim periods 
prior to the fourth quarter of the year in which the incentive fee is measured. The first-year installment of incentive advisory 
fees will generally be recognized only upon measurement in the fourth quarter of the first year of the three-year period. The 
second- and third-year installments of incentive advisory fees are recognized as revenue on a pro rata basis each quarter subject 
to meeting the FCCR Condition. 

Braemar’s  2022  annual  total  stockholder  return  met  the  relevant  incentive  fee  thresholds  during  the  2022  measurement 
period  and  $268,000  was  recognized  as  incentive  advisory  fees  in  each  of  the  years  ended  2023  and  2022.  Ashford  Trust’s 
annual total stockholder return did not meet the relevant incentive fee thresholds during the 2023, 2022 and 2021 measurement 
periods. Braemar’s annual total stockholder return did not meet the relevant incentive fee thresholds during the 2023 and 2021 
measurement period.

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ASHFORD INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (continued)

Hotel Management Fees Revenue

Hotel  management  fees  revenue  is  reported  within  our  Remington  segment  and  primarily  consists  of  base  management 
fees,  incentive  management  fees  and  other  management  fees.  Base  management  fees,  incentive  management  fees  and  other 
management  fees  are  recognized  when  services  have  been  rendered.  For  hotels  owned  by  Ashford  Trust  and  Braemar, 
Remington receives base management fees of 3% of gross hotel revenue for managing the hotel employees and daily operations 
of the hotels, pursuant to Remington’s hotel management agreements, subject to a specified floor (which is subject to increase 
annually based on increases in the consumer price index). The base management fee for each hotel is due monthly. Remington 
additionally receives an incentive management fee for hotels owned by Ashford Trust and Braemar whenever a hotel’s gross 
operating  profit  (“GOP”)  exceeds  the  hotel’s  budgeted  GOP.  The  incentive  fee  is  equal  to  the  lesser  of  1%  of  each  hotel’s 
annual  gross  revenue  or  the  amount  by  which  the  respective  hotel’s  GOP  exceeds  the  hotel’s  budgeted  GOP.  The  incentive 
management  fee,  if  any,  for  each  hotel  is  due  annually  in  arrears  within  90  days  of  the  end  of  the  fiscal  year.  The  base 
management fees and incentive management fees that Remington receives for third-party owned properties vary by property. 
Other  management  fees  primarily  includes  fees  for  health  insurance  programs  administered  on  behalf  of  certain  third-party 
properties.  Health  insurance  program  fees  are  recognized  monthly  at  rates  which  approximate  market  rates  for  similar  plans 
provided by independent insurance companies. Other management fees additionally includes fees for fixed monthly accounting 
services, revenue management services and other services at certain third-party properties. 

Design and Construction Fees Revenue

Design  and  construction  fees  revenue  primarily  consists  of  revenue  generated  by  our  subsidiary,  Premier  Project 
Management  LLC  (“Premier”).  Premier  provides  design  and  construction  management  services,  capital  improvements, 
refurbishment,  project  management,  and  other  services  such  as  purchasing,  interior  design,  architectural  services  and  freight 
management at properties. Premier receives fees for these services and recognizes revenue over time as services are provided to 
the customer. Fees from Ashford Trust are payable monthly in arrears based on the prior calendar month’s total expenditures. 
Fees  from  Braemar  are  payable  monthly  as  the  service  is  delivered  based  on  the  percentage  of  completion,  as  reasonably 
determined by Premier. 

Audio Visual Revenue

Audio visual revenue primarily consists of revenue generated within our INSPIRE segment by providing event technology 
services  such  as  audio  visual  services,  audio  visual  equipment  rental,  staging  and  meeting  services  and  event-related 
communication systems as well as related technical support, to our customers in various venues including hotels and convention 
centers.  Revenue  is  recognized  in  the  period  in  which  services  are  provided  pursuant  to  the  terms  of  the  contractual 
arrangements  with  our  customers.  Payment  is  typically  due  from  customers  within  30  days.  We  also  evaluate  whether  it  is 
appropriate to present:  (i) the  gross  amount  that  our customers pay for our services as revenue, and the related commissions 
paid to the venue as cost of revenue; or (ii) the net amount (gross revenue less the related commissions paid to the venue) as 
revenue. We are responsible for the delivery of the services, including providing the necessary labor and equipment to perform 
the services. We are generally subject to inventory risk, have latitude in establishing prices and selecting suppliers and, while in 
many  cases  the  venue  bills  the  end  customer  on  our  behalf,  we  bear  the  risk  of  collection  from  the  customer.  The  venues’ 
commissions are not dependent on collections. As a result, our revenue is primarily reported on a gross basis. Cost of revenues 
for  audio  visual  principally  includes  commissions  paid  to  venues,  direct  labor  costs,  the  cost  of  equipment  sub-rentals, 
depreciation  of  equipment,  amortization  of  signing  bonuses,  as  well  as  other  costs  such  as  supplies,  freight,  travel  and  other 
overhead from our venue and customer facing operations and any losses on equipment disposal.

Other Revenue 

Other revenue includes revenue provided by certain of our products and service businesses, including RED. RED’s revenue 
is  primarily  generated  through  the  provision  of  watersports  activities  and  ferry  and  excursion  services.  The  revenue  is 
recognized as services are provided based on contractual customer rates. Payment is ordinarily due 15 days after the end of the 
month  in  which  services  were  rendered.  Debt  placement  and  related  fees  include  revenue  earned  from  providing  placement, 
modifications, forbearances or refinancing of certain mortgage debt by our subsidiary, Lismore Capital II LLC (“Lismore”). For 
certain agreements, the fees are recognized based on a stated percentage of the loan amount when services have been rendered 
and the subject loan, modification or other transaction is closed. For other agreements, deferred income related to the various 
Lismore fees will be recognized over the term of the agreement on a straight-line basis as the service is rendered, only to the 
extent  it  is  probable  that  a  significant  reversal  of  revenue  will  not  occur.  Constraints  relating  to  variable  consideration  are 
resolved generally upon the closing of a transaction or financing event and the resulting change in the transaction price will be 
adjusted  on  a  cumulative  catch-up  basis  in  the  period  a  transaction  or  financing  event  closes.  Other  revenue  also  includes 

100

ASHFORD INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (continued)

general  liability  and  workers’  compensation  insurance  premiums  paid  to  our  insurance  subsidiary,  Warwick.  Insurance 
premiums  received  are  initially  recorded  in  the  current  portion  of  deferred  income  in  our  consolidated  balance  sheets  and 
recognized  as  revenue  ratably  over  the  contractual  terms  of  the  respective  written  policy,  which  is  primarily  twelve  months. 
General liability and workers’ compensation insurance premiums are generally paid upfront to Warwick annually.

Cost Reimbursement Revenue

Cost  reimbursement  revenue  is  recognized  in  the  period  we  incur  the  related  reimbursable  costs.  Under  our  advisory 
agreements  and  our  Contribution  Agreement  with  Ashford  Trust  and  Braemar  (as  defined  below),  we  are  entitled  to  be 
reimbursed for certain costs we incur on behalf of Ashford Trust and Braemar, with no added mark-up. These costs primarily 
consist  of  expenses  related  to  Ashford  Securities  (as  defined  below),  overhead,  internal  audit,  risk  management  advisory 
services and asset management services, including compensation, benefits and travel expense reimbursements. We record cost 
reimbursement revenue for equity grants of Ashford Trust and Braemar common stock and LTIP units awarded to our officers 
and employees in connection with providing advisory services equal to the fair value of the award in proportion to the requisite 
service period satisfied during the period. Payments for cost reimbursement revenue are primarily due within 30 days after the 
services were rendered.

Under our project management agreements and hotel management agreements, we are entitled to be reimbursed for certain 
costs we incur on behalf of Ashford Trust, Braemar and other hotel owners with no added mark-up. Design and construction 
costs  primarily  consist  of  costs  for  accounting,  overhead  and  project  manager  services.  Hotel  management  costs  primarily 
consist of the properties’ payroll, payroll taxes and benefits-related expenses at managed properties where we are the employer 
of the employees at the properties as provided for in our contracts with Ashford Trust, Braemar and other hotel owners. 

The recognition of cost reimbursement revenue and reimbursed expenses for centralized software programs reimbursed by 
Ashford Trust and Braemar may result in temporary timing differences in our operating and net income. Over the long term, 
these programs and services are not designed to impact our economics, either positively or negatively.

Certain of our consolidated entities enter into contracts with customers that contain multiple performance obligations. For 
these  contracts,  we  account  for  individual  performance  obligations  separately  if  they  are  distinct.  The  transaction  price  is 
allocated  to  the  separate  performance  obligations  on  a  relative  standalone  selling  price  basis.  We  determine  the  standalone 
selling  prices  based  on  our  consolidated  entities’  overall  pricing  objectives  taking  into  consideration  market  conditions  and 
other factors, including the customer and the nature and value of the performance obligations within the applicable contracts.

Practical Expedients and Exemptions

We  do  not  disclose  the  amount  of  variable  consideration  that  we  expect  to  recognize  in  future  periods  in  the  following 

circumstances:

(1) if we recognize the revenue based on the amount invoiced or services performed;

(2) if the consideration is allocated entirely to a wholly unsatisfied promise to transfer a distinct service that forms part of a 
single performance obligation, and the terms of the consideration relate specifically to our efforts to transfer, or to a specific 
outcome from transferring the service.

Deferred Income and Contract Balances

Deferred  income  primarily  consists  of  customer  billings  in  advance  of  revenue  being  recognized  from  our  advisory 
agreements  and  other  products  and  services  contracts.  Generally,  deferred  income  that  will  be  recognized  within  the  next  12 
months is recorded as current deferred income and the remaining portion is recorded as noncurrent. Current deferred income 
additionally  includes  customer  deposits  which  could  result  in  cash  payments  within  the  next  12  months.  The  change  in  the 
deferred  income  balance  is  primarily  driven  by  cash  payments  received  or  due  in  advance  of  satisfying  our  performance 
obligations, offset by revenue recognized that was included in the deferred income balance at the beginning of the period.

101

ASHFORD INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (continued)

The following table summarizes our consolidated deferred income activity (in thousands):

Deferred Income

2023

2022

Balance as of January 1   .......................................................................................................... $ 

7,800  $ 

Increases to deferred income (1)
Recognition of revenue (2)

   ...........................................................................................

      ...................................................................................................

22,657 

(12,079)   

Balance as of December 31    .................................................................................................... $ 

18,378  $ 

10,905 

11,531 

(14,636) 

7,800 

________
(1)  The year ended December 31, 2023 includes increases of $12.5 million of deferred income from our insurance subsidiary 
Warwick, primarily for general liability and workers’ compensation policy premiums. Revenue from insurance premiums 
is  recognized  ratably  over  the  contractual  terms  of  the  respective  written  policy  in  “other”  revenue  in  our  consolidated 
statements of operations.

(2)  Revenue  recognized  in  the  year  ended  December  31,  2023,  includes  (a)  $760,000  of  revenue  primarily  related  to  our 
advisory  agreements  and  our  Contribution  Agreement  with  Ashford  Trust  and  Braemar,  (b)  $2.6  million  of  audio  visual 
revenue,  (c)  $4.1  million  of  watersports,  ferry  and  excursion  services  revenue,  (d)  $375,000  of  premiums  earned  by 
Warwick and (e) $4.2 million of revenues earned by our other products and services companies. Revenue recognized in the 
year ended December 31, 2023 includes $5.5 million which was recorded in deferred income in our consolidated balance 
sheet as of December 31, 2022.

Revenue  recognized  in  the  year  ended  December  31,  2022  includes  (a)  $2.4  million  of  revenue  primarily  related  to  our 
advisory  agreements  and  our  Contribution  Agreement  with  Ashford  Trust  and  Braemar,  (b)  $3.5  million  of  audio  visual 
revenue, (c) $2.3 million of debt placement revenue related to Ashford Trust’s agreement with Lismore (see note 19), (d) 
$2.3  million  of  watersports,  ferry  and  excursion  services  revenue  and  (e)  $4.1  million  of  revenues  earned  by  our  other 
products and services companies. Revenue recognized in the year ended December 31, 2022 includes $8.1 million which 
was recorded in deferred income in our consolidated balance sheet as of December 31, 2021.

We  do  not  disclose  information  about  remaining  performance  obligations  pertaining  to  contracts  that  have  an  original 
expected  duration  of  one  year  or  less.  The  transaction  price  allocated  to  remaining  unsatisfied  or  partially  unsatisfied 
performance obligations with an original expected duration exceeding one year was primarily related to (i) reimbursed software 
costs  that  will  be  recognized  evenly  over  the  period  the  software  is  used  to  provide  advisory  services  to  Ashford  Trust  and 
Braemar, (ii) a $5.0 million cash payment received in June 2017 from Braemar in connection with our Fourth Amended and 
Restated  Advisory  Agreement  with  Braemar,  which  is  recognized  evenly  over  the  10-year  initial  contract  period  that  we  are 
providing  Braemar  advisory  services,  and  (iii)  debt  placement  and  related  fees  that  will  be  recognized  over  the  term  of  the 
agreement on a straight-line basis as the service was rendered, only to the extent it was probable that a significant reversal of 
revenue would not occur. See note 19. Incentive advisory fees that are contingent upon future market performance are excluded 
as the fees are considered variable and not included in the transaction price at December 31, 2023.

The  timing  of  revenue  recognition  may  differ  from  the  timing  of  payment  by  customers.  We  record  a  receivable  when 
revenue is recognized prior to payment and we have an unconditional right to payment. Alternatively, when payment precedes 
the  provision  of  the  related  services,  we  record  deferred  income  until  the  performance  obligations  are  satisfied.  We  had 
receivables  related  to  revenues  from  contracts  with  customers  of  $26.1  million,  $17.6  million  and  $7.6  million  included  in 
“accounts receivable, net” primarily related to our products and services segment, $18.9 million, $0 and $2.6 million in “due 
from Ashford Trust,” and $714,000, $11.8 million and $1.1 million included in “due from Braemar” related to advisory services 
at December 31, 2023, 2022 and 2021, respectively. We had no write-offs related to these receivables during the years ended 
December 31, 2023, 2022 and 2021 other than those discussed in note 2. See notes 2 and 19.

Disaggregated Revenue

Our revenues were comprised of the following for the years ended December 31, 2023, 2022 and 2021, respectively (in 

thousands):

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ASHFORD INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (continued)

Year Ended December 31,
2022

2021

2023

Advisory services fees:
Base advisory fees 
Incentive advisory fees ..................................................................................

     ........................................................................................ $ 

Other advisory revenue   .................................................................................

47,159  $ 

47,592  $ 

47,045 

268 

521 

268 

521 

— 

521 

Total advisory services fees revenue    ........................................................

47,948 

48,381 

47,566 

Hotel management fees:

Base fees    ........................................................................................................  

Incentive fees   .................................................................................................  

Other management fees    .................................................................................  

Total hotel management fees revenue     .......................................................  

37,651 

5,569 

9,341 

52,561 

34,072 

8,533 

3,943 

46,548 

21,291 

4,969 

— 

26,260 

Design and construction fees revenue    ..............................................................  

27,740 

22,167 

9,557 

Audio visual revenue    ........................................................................................  

148,617 

121,261 

49,880 

Other revenue:

     ................................................
     ...............................................................

Watersports, ferry and excursion services (1)
Debt placement and related fees (2)
Premiums earned    ...........................................................................................
Cash management fees (3)
    ..............................................................................
Claims management services      ........................................................................
Other services (4)

   ............................................................................................
Total other revenue    ...................................................................................

34,057 
4,634 

375 

256 
12 

4,099 
43,433 

26,309 
4,222 

— 

135 
20 

13,626 
44,312 

23,867 
12,384 

— 

— 
81 

10,997 
47,329 

Cost reimbursement revenue     ...........................................................................

426,496 

361,763 

203,975 

Total revenues   .................................................................................................. $ 

746,795  $ 

644,432  $ 

384,567 

REVENUES BY SEGMENT (5)

Advisory    ........................................................................................................ $ 

78,960  $ 

77,347  $ 

Remington   .....................................................................................................

Premier   ..........................................................................................................

INSPIRE     .......................................................................................................

RED   ...............................................................................................................

OpenKey   .......................................................................................................

Corporate and other  .......................................................................................

424,322 

39,947 

148,829 

34,150 

1,586 

19,001 

356,435 

32,247 

121,418 

26,335 

1,484 

29,166 

74,616 

197,802 

12,413 

49,900 

23,867 

1,965 

24,004 

Total revenues    ............................................................................................. $ 

746,795  $ 

644,432  $ 

384,567 

________
(1)  Watersports, ferry and excursion services revenue is earned by RED, which includes RED’s legacy operations in the U.S. 
Virgin Islands and the Turks and Caicos Islands, Alii Nui, which provides luxury sailing and watersports experiences in 
Maui, Hawaii and Sebago, a provider of watersports activities and excursion services based in Key West, Florida.

103

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ASHFORD INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (continued)

(2)  Debt placement and related fees are earned by Lismore for providing placement, modification, forbearance or refinancing 

services to Ashford Trust and Braemar.

(3)    Cash  management  fees  include  revenue  earned  by  providing  active  management  and  investment  of  Ashford  Trust  and 

Braemar’s excess cash in short-term U.S. Treasury securities. 

(4)    Other  services  revenue  relates  primarily  to  other  hotel  services  provided  by  our  consolidated  subsidiaries  OpenKey  and 
Pure Wellness, to Ashford Trust, Braemar and third parties. The years ended December 31, 2022 and 2021 included the 
revenue of Marietta Leasehold LP (“Marietta”), which holds the leasehold rights to a single hotel and convention center 
property in Marietta, Georgia, and was acquired by Ashford Trust on December 16, 2022. See note 5.

(5)  We  have  six  reportable  segments:  Advisory,  Remington,  Premier,  INSPIRE,  RED  and  OpenKey.  We  combine  the 
operating results of Warwick, Pure Wellness and, for the years ended December 31, 2022 and 2021, Marietta into an “all 
other” category, which we refer to as “Corporate and Other.” See note 21 for discussion of segment reporting.

Geographic Information

Our Advisory, Premier, OpenKey, and Corporate and Other reporting segments conduct their business primarily within the 
United  States.  Remington,  INSPIRE  and  RED  conduct  business  both  in  the  United  States  and  internationally.  The  following 
table presents revenue from Remington, INSPIRE and RED geographically for the years ended December 31, 2023, 2022 and 
2021, respectively (in thousands):

Year Ended December 31,
2022

2023

2021

Remington:

United States    .............................................................................................. $ 
Costa Rica    ..................................................................................................

Total Remington revenues     .................................................................... $ 

423,999  $ 
323 
424,322  $ 

356,435  $ 
— 
356,435  $ 

197,802 
— 
197,802 

INSPIRE:

United States    .............................................................................................. $ 
Mexico      .......................................................................................................
Dominican Republic     ..................................................................................

Total INSPIRE revenues    ....................................................................... $ 

109,676  $ 
29,737 
9,416 
148,829  $ 

92,418  $ 
22,087 
6,913 
121,418  $ 

RED:

Continental United States  ........................................................................... $ 
Hawaii   ........................................................................................................
U.S. Virgin Islands   .....................................................................................
United Kingdom (Turks and Caicos Islands)    .............................................

Total RED revenues      .............................................................................. $ 

10,138  $ 
6,658 
11,591 
5,763 
34,150  $ 

10,885  $ 
— 
11,469 
3,981 
26,335  $ 

39,164 
7,724 
2,992 
49,880 

11,908 
— 
10,757 
1,202 
23,867 

Total international revenues (1)

     ............................................................ $ 

45,239  $ 

32,981  $ 

11,918 

_______
(1) 

International revenues include revenues earned outside of the U.S. and U.S. territories.

4. Business Combinations

Alii Nui

On  March  17,  2023,  RED  acquired  certain  privately  held  entities  and  assets  associated  with  Alii  Nui,  which  provides 
luxury  sailing  and  watersports  experiences  in  Maui,  Hawaii,  for  a  total  purchase  price  of  $11.0  million,  excluding  working 
capital  adjustments.  The  purchase  price  consisted  of  $8.0  million  in  cash,  subject  to  certain  adjustments,  $1.0  million  of 
contingent consideration and 80,000 RED Units issued at $25 per unit for a total liquidation value of $2.0 million. The RED 
Units accrue interest at 6.5% per annum with required quarterly payments. 

104

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ASHFORD INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (continued)

The $8.0 million cash consideration includes $300,000 of cash held back by the Company to be paid eighteen months after 
the acquisition date (the “Holdback Date”), subject to certain conditions. The $1.0 million of contingent consideration is subject 
to Alii Nui obtaining a permit to operate a marine vessel (the “Permit”) prior to the Holdback Date, of which $500,000 is to be 
paid  upon  the  later  of  January  15,  2024  or  the  date  the  Permit  is  obtained  and  the  remaining  $500,000  is  to  be  paid  on  the 
Holdback Date, subject to certain conditions. Subsequent to the acquisition date, Alii Nui obtained approval to be issued the 
Permit upon registration of the marine vessel.

 Both the Company and the holders of the RED Units have the right to convert the RED Units at the liquidation value of 
$25 per unit three years after the acquisition date upon providing notice to the respective party. The Company may convert the 
RED Units by paying cash or a combination of cash or the Company’s common shares at the sole discretion of the Company 
(the  “Call  Right”).  The  holders  of  the  RED  Units  may  convert  their  RED  Units  for  cash  (the  “Put  Right”).  Under  current 
accounting  guidance,  the  Call  Right  and  the  Put  Right  are  accounted  for  on  a  combined  basis  as  a  form  of  financing  the 
acquisition of Alii Nui and recorded as a non-current note payable of $2.0 million in our consolidated balance sheet.

The acquisition of Alii Nui was recorded using the acquisition method of accounting in accordance with the authoritative 
guidance  for  business  combinations,  and  the  purchase  price  allocation  was  based  on  our  valuation  of  the  fair  value  of  the 
tangible and intangible assets acquired and liabilities assumed at the date of acquisition. The fair values of the assets acquired 
were  determined  using  various  valuation  techniques,  including  an  income  approach.  The  fair  value  measurements  were 
primarily based on significant inputs that are not directly observable in the market and are considered Level 3 under the fair 
value measurements and disclosure framework. Key assumptions include cash flow projections for Alii Nui and the discount 
rate applied to those cash flows. The excess of the purchase price over the estimated fair values of the identifiable net assets 
acquired was recorded as goodwill. For goodwill reporting purposes, the operations and goodwill for Alii Nui are included in 
our RED reporting unit as they are similar businesses. See note 7.

We  have  allocated  the  purchase  price  to  the  assets  acquired  and  liabilities  assumed  based  upon  our  valuation  of  the  fair 
value assigned to the RED Units, contingent consideration and intangible assets. In the third quarter of 2023, we finalized the 
valuation of the acquired assets and liabilities resulting in an increase to goodwill and deferred tax liabilities of $1.6 million 
from finalizing the tax basis of the acquired assets and the acquired business corporate entity.

The fair value of the purchase price and final allocation of the purchase price are as follows (in thousands):

Cash    .................................................................................................................................................................. $ 

Cash consideration payable    ..............................................................................................................................
Contingent consideration    ..................................................................................................................................

RED Units     ........................................................................................................................................................

Working capital adjustments    ............................................................................................................................

Total fair value of purchase price   .................................................................................................................. $ 

7,700 

300 
1,000 

2,000 

304 
11,304 

Fair Value

Estimated 
Useful Life

Current assets including cash of $996  ...................................................................................... $ 

Property and equipment, net    ....................................................................................................

Trademarks  ...............................................................................................................................

Boat slip rights    .........................................................................................................................

Total assets acquired       .............................................................................................................

Current liabilities ......................................................................................................................

Deferred tax liability    ................................................................................................................

Total assumed liabilities     ........................................................................................................

Total identifiable net assets acquired     .................................................................................. $ 
Goodwill      .................................................................................................................................. $ 

1,286 

2,254 

1,600 

6,250 

11,390 

857 

1,567 

2,424 

8,966 
2,338 

20 years

20 years

105

 
 
 
 
 
 
 
 
 
 
 
ASHFORD INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (continued)

We do not expect any of the goodwill balance to be deductible for tax purposes. The qualitative factors that make up the 

recorded goodwill includes value attributable to growth opportunities to expand RED’s operations to new markets in Hawaii.

Results of Alii Nui

The results of operations of Alii Nui have been included in our results of operations since the acquisition date of March 17, 
2023. Our consolidated statement of operations for the year ended December 31, 2023 include total revenue from Alii Nui of 
$6.7 million. In addition, our consolidated statement of operations for the year ended December 31, 2023 include net loss from 
Alii Nui of $245,000.

Chesapeake

On  April  15,  2022,  the  Company  acquired  privately  held  Chesapeake,  a  third-party  hotel  management  company.  The 
Company paid to the sellers $6.3 million in cash, subject to certain adjustments, and issued to the sellers 378,000 Series CHP 
Convertible  Preferred  Units  of  Ashford  Holdings  (the  “Series  CHP  Units”)  at  $25  per  Unit,  for  a  total  liquidation  value  of 
$9.45  million.  The  Series  CHP  Units  include  a  discount  of  $8.1  million  resulting  in  a  total  fair  value  of  $1.4  million.  The 
discount is due to the Company’s ability to convert the Series CHP Units to common units of Ashford Holdings at the preferred 
conversion price of $117.50. Common units of Ashford Holdings are exchangeable into common stock of the Company on a 
1:1  ratio.  The  sellers  also  have  the  ability  to  earn  up  to  $10.25  million  of  additional  consideration  based  on  the  base 
management fee contribution from the acquired business for the trailing 12 month periods ending March 2024 and March 2025, 
respectively, for a total potential purchase consideration of $18.1 million, subject to certain adjustments. The first $6.3 million 
of such additional consideration is payable in cash and any amounts payable in excess of such $6.3 million may be satisfied by 
the issuance of shares of common stock of the Company, common units of Ashford Holdings or additional Series CHP Units, as 
determined by the Company in its sole discretion. 

The  acquisition  of  Chesapeake  was  recorded  using  the  acquisition  method  of  accounting  in  accordance  with  the 
authoritative guidance for business combinations, and the purchase price allocation was based on our valuation of the fair value 
of  the  tangible  and  intangible  assets  acquired  and  liabilities  assumed  at  the  date  of  acquisition.  The  fair  values  of  the  assets 
acquired were determined using various valuation techniques, including an income approach. The fair value measurements were 
primarily based on significant inputs that are not directly observable in the market and are considered Level 3 under the fair 
value  measurements  and  disclosure  framework.  Key  assumptions  include  cash  flow  projections  for  Chesapeake  and  the 
discount rate applied to those cash flows. The excess of the purchase price over the estimated fair values of the identifiable net 
assets  acquired  was  recorded  as  goodwill.  In  the  third  quarter  of  2022,  we  recorded  an  adjustment  to  increase  the  working 
capital  paid  to  the  sellers  by  $73,000.  In  the  fourth  quarter  of  2022,  we  finalized  the  valuation  of  the  acquired  assets  and 
liabilities  associated  with  the  acquisition.  For  goodwill  reporting  purposes,  the  operations  and  goodwill  for  Chesapeake  are 
included in our Remington reporting unit as they are similar businesses. See note 7.

The fair value of the purchase price and final allocation of the purchase price are as follows (in thousands):

Series CHP Units   .............................................................................................................................................. $ 

Discount on Series CHP Units       .........................................................................................................................

Cash    ..................................................................................................................................................................

Fair value of contingent consideration   .............................................................................................................

Working capital adjustments    ............................................................................................................................

Total fair value of purchase price   .................................................................................................................. $ 

9,450 

(8,063) 

6,300 

1,670 

193 

9,550 

106

 
 
 
 
ASHFORD INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (continued)

Fair Value

Estimated 
Useful Life

Current assets including cash of $228  ...................................................................................... $ 

Management contracts    .............................................................................................................

Total assets acquired       .............................................................................................................

Current liabilities ......................................................................................................................
Deferred tax liability    ................................................................................................................

Total assumed liabilities     ........................................................................................................

Total identifiable net assets acquired     .................................................................................. $ 

Goodwill      .................................................................................................................................. $ 

930 

7,131 

8,061 

347 
217 

564 

7,497 

2,053 

8 years

We do not expect any of the goodwill balance to be deductible for tax purposes. The qualitative factors that make up the 
recorded  goodwill  includes  value  attributable  to  growth  opportunities  to  expand  Remington’s  hotel  management  services  to 
third-party owners in the hospitality industry.

Results of Chesapeake

The  results  of  operations  of  Chesapeake  have  been  included  in  our  results  of  operations  since  the  acquisition  date  of 
April  15,  2022.  Our  consolidated  statements  of  operations  for  the  years  ended  December  31,  2023  and  2022  include  total 
revenue  from  Chesapeake  of  $64.7  million  and  $43.1  million,  respectively.  In  addition,  our  consolidated  statements  of 
operations for the years ended December 31, 2023 and 2022 include net loss from Chesapeake of $1.3 million and net income 
of $3.0 million, respectively.

Pro Forma Financial Results

The following table reflects the unaudited pro forma results of operations as if the Alii Nui and Chesapeake acquisitions 
had occurred on January 1, 2022, and the removal of $375,000 and $1.9 million of transaction costs directly attributable to the 
acquisitions (net of the incremental tax expense) for the years ended December 31, 2023 and 2022, respectively, (in thousands):

Total revenues   ............................................................................................................................. $ 

748,635  $ 

665,791 

Net income (loss)  ........................................................................................................................

(4,778)   

3,867 

Net income (loss) attributable to common stockholders   ............................................................

(40,592)   

(32,067) 

Year Ended December 31,

2023

2022

5. Dispositions

Marietta Disposition

On June 26, 2018, the Company entered into the Ashford Trust ERFP Agreement with Ashford Trust. On April 20, 2021, 
the Company received written notice from Ashford Trust of Ashford Trust’s intention not to renew the Ashford Trust ERFP 
Agreement.  As  a  result,  the  Ashford  Trust  ERFP  Agreement  terminated  in  accordance  with  its  terms  on  June  26,  2021.  The 
Company remained obligated to fund the remaining $11.4 million ERFP commitment from Ashford Trust’s acquisition of the 
Embassy Suites Manhattan hotel under the Ashford Trust ERFP Agreement by December 31, 2022. See note 19.

On December 16, 2022, the Company and Ashford Trust entered into an Agreement of Purchase and Sale (the “Purchase 
Agreement”)  pursuant  to  which,  effective  as  of  December  16,  2022,  Ashford  Trust  acquired  all  of  the  equity  interests  in 
Marietta and, in exchange, Ashford Trust forgave, cancelled and discharged in full the Company’s outstanding $11.4 million 
ERFP commitment to Ashford Trust. The Company incurred a loss on the disposition of Marietta related to the net assets of 
Marietta on the disposal date of approximately $1.2 million which is included in “other” operating expense in our consolidated 
statements of operations.

107

 
 
 
 
 
 
 
ASHFORD INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (continued)

Since the disposition of Marietta did not represent a strategic shift that had a major effect on our operations or financial 
results,  its  results  of  operations  were  not  reported  as  discontinued  operations  in  the  consolidated  financial  statements.  The 
results of operations of Marietta were included in net income (loss) through the date of disposition as shown in the consolidated 
statements of operations for the years ended December 31, 2022 and 2021. The following table includes financial information 
from Marietta in the consolidated statements of operations for the years ended December 31, 2022 and 2021 (in thousands):

Other revenue   .................................................................................................................. $ 
Depreciation and amortization    ........................................................................................
General and administrative ..............................................................................................
Other expenses     ................................................................................................................
Operating income (loss)  ................................................................................................
Interest expense  ...............................................................................................................
Loss before income taxes     ................................................................................................ $ 

Year Ended December 31,
2021
2022

9,763  $ 
(1,206)   
(113)   
(7,047)   
1,397 
(2,399)   
(1,002)  $ 

6,336 
(1,260) 
48 
(3,758) 
1,366 
(2,539) 
(1,173) 

On the date of disposition, the assets and liabilities related to Marietta were as follows (in thousands):

December 16, 2022

Assets
Current assets:

Cash and cash equivalents     ......................................................................................................................... $ 
Restricted cash    ...........................................................................................................................................
Accounts receivable, net   ............................................................................................................................
Inventories  .................................................................................................................................................
Prepaid expenses and other      .......................................................................................................................
Total current assets   ................................................................................................................................
Property and equipment, net    .........................................................................................................................

Total assets   ............................................................................................................................................. $ 

Liabilities
Current liabilities:

Accounts payable and accrued expenses    ................................................................................................... $ 
Due to affiliates      .........................................................................................................................................

Finance lease liabilities  ..............................................................................................................................
Total current liabilities   ...........................................................................................................................

Finance lease liabilities    .................................................................................................................................

Total liabilities    .......................................................................................................................................

Net assets disposed  ............................................................................................................................. $ 

1,067 
1,056 
22 
48 
364 
2,557 
40,381 
42,938 

582 
242 

845 
1,669 

40,025 

41,694 

1,244 

108

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ASHFORD INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (continued)

6. Property and Equipment, net 

Property and equipment, net, consisted of the following (in thousands): 

Rental pool equipment     ................................................................................................................ $ 
FF&E leased to Ashford Trust     ....................................................................................................
FF&E leased to Braemar  .............................................................................................................
Property and equipment    ..............................................................................................................
Marine vessels     .............................................................................................................................
Leasehold improvements     ............................................................................................................
Computer software   ......................................................................................................................
Total cost   ..................................................................................................................................
Accumulated depreciation   ...........................................................................................................

Property and equipment, net    ..................................................................................................... $ 

December 31,

2023

2022

38,755  $ 
1,610 
992 
17,045 
27,307 
4,695 
417 
90,821 
(33,969)   
56,852  $ 

26,563 
11,283 
1,616 
11,726 
17,789 
1,148 
1,266 
71,391 
(29,600) 
41,791 

For  the  years  ended  December  31,  2023,  2022  and  2021,  depreciation  expense  was  $11.1  million,  $12.7  million  and 
$12.9  million,  respectively.  Depreciation  and  amortization  expense  on  the  statement  of  operations  for  the  years  ended 
December  31,  2023,  2022  and  2021  excludes  depreciation  expense  related  to  audio  visual  equipment  of  $5.2  million, 
$4.9 million and $5.0 million, respectively, which is included in “cost of revenues for audio visual” and depreciation expense 
related  to  marine  vessels  of  $2.0  million,  $1.4  million  and  $929,000,  respectively,  which  is  included  in  “other”  operating 
expense in our consolidated statements of operations.

7. Goodwill and Intangible Assets, net

Goodwill

The  changes  in  the  carrying  amount  of  goodwill  for  the  years  ended  December  31,  2023  and  2022  are  as  follows  (in 

thousands):

Remington

RED

Corporate and 
Other (1)

Balance at January 1 2022 (2)

   .................................................... $ 

Additions (3)
Adjustments (3)

    ...........................................................................

    .......................................................................

Balance at December 31, 2022    .................................................

Additions (4)
Adjustments (4)

    ...........................................................................
    .......................................................................

54,605  $ 
1,980 

1,235  $ 
— 

73 

56,658 

— 
— 

— 

1,235 

686 
1,652 

Consolidated
56,622 
1,980 

782  $ 
— 

— 

782 

— 
— 

73 

58,675 

686 
1,652 

Balance at December 31, 2023    ................................................. $ 

56,658  $ 

3,573  $ 

782  $ 

61,013 

________
(1) Corporate and Other includes the goodwill from the Company’s acquisition of Pure Wellness.
(2) Remington goodwill includes accumulated impairments from the year ended December 31, 2020 of $121.0 million.
(3) The additions and subsequent adjustments relate to the Company’s acquisition of Chesapeake. See note 4. 
(4) The additions and subsequent adjustments relate to RED’s acquisition of Alii Nui. See note 4. 

109

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ASHFORD INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (continued)

Intangible Assets

Intangible assets, net as of December 31, 2023 and December 31, 2022, are as follows (in thousands):

December 31, 2023

December 31, 2022

Gross 
Carrying 
Amount

Accumulated 
Amortization

Net Carrying 
Amount

Gross 
Carrying 
Amount

Accumulated 
Amortization

Net Carrying 
Amount

Definite-lived intangible assets:

Remington management contracts     .................... $ 
Premier management contracts    .........................
INSPIRE customer relationships .......................
RED boat slip rights (1)
    ......................................

$ 

114,731  $ 
194,000   
9,319   
9,350   
327,400  $ 

(51,891)  $ 
(64,808)   
(6,645)   
(951)   

(124,295)  $ 

62,840 
129,192 
2,674 
8,399 
203,105 

Indefinite-lived intangible assets:

Remington trademarks    ...................................... $ 
RED trademarks (2)

     ............................................

$ 

Gross 
Carrying 
Amount

4,900 
2,090 
6,990 

$ 

$ 

$ 

$ 

114,731  $ 
194,000   
9,319   
3,100   
321,150  $ 

(40,519)  $ 
(53,415)   
(5,527)   
(535)   
(99,996)  $ 

74,212 
140,585 
3,792 
2,565 
221,154 

Gross 
Carrying 
Amount

4,900 
490 
5,390 

________
(1)  The  weighted  average  renewal  period  for  RED’s  boat  slip  rights  is  approximately  12  months.  RED  has  the  ability  and 
intent to renew their boat slip rights and the costs to renew are immaterial. RED’s boat slip rights includes $6.3 million of 
boat slip rights acquired in RED’s acquisition of Alii Nui on March 17, 2023. See note 4. 

(2) 

Includes $1.6 million of trademarks acquired in RED’s acquisition of Alii Nui on March 17, 2023. See note 4.

Amortization expense for definite-lived intangible assets was $24.3 million, $25.3 million and $25.6 million for the years 
ended December 31, 2023, 2022 and 2021, respectively. The useful lives of our customer relationships range from seven to 15 
years  and  the  useful  lives  of  our  Remington  management  contracts  range  from  eight  to  22  years.  Our  Premier  management 
contracts and RED’s boat slip rights intangible assets were assigned useful lives of 30 years and 20 years, respectively.

Expected  future  amortization  expense  of  definite-lived  intangible  assets  as  of  December  31,  2023  are  as  follows  (in 

thousands):

2024   ...................................................................................................................................................................... $ 
2025   ......................................................................................................................................................................
2026   ......................................................................................................................................................................
2027   ......................................................................................................................................................................
2028   ......................................................................................................................................................................
Thereafter    .............................................................................................................................................................

Total    ................................................................................................................................................................. $ 

21,877 
18,987 
17,255 
15,764 
14,488 
114,734 
203,105 

110

 
 
 
 
 
 
 
 
 
 
 
 
 
ASHFORD INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (continued)

8. Notes Payable, net

Notes payable—Notes payable, net consisted of the following (in thousands): 

Indebtedness

Borrower

Maturity

Interest Rate

April 1, 2027

Base Rate (1) + 6.35% or 
Adjusted Term SOFR (3) + 
7.35%

February 29, 2028

On demand
March 24, 2028

March 24, 2028

4.00%
15.00%
BSBY Rate (2) + 2.75%
BSBY Rate (2) + 2.75%

On demand

July 18, 2029

April 16, 2024

August 5, 2029

August 5, 2029

August 5, 2029

March 17, 2033

March 17, 2033

May 19, 2033

March 17, 2032

March 17, 2032
Various (16)
February 5, 2029
See footnote (19)

Prime Rate (4) + 1.00%
6.00%

9.00%
Prime Rate (4) + 2.00%
Prime Rate (4) + 2.00%
Prime Rate (4) + 1.75%
Prime Rate (4) + 1.50%
Prime Rate (4) + 1.50%
Prime Rate (4) + 1.00%
5.00%

5.00%
Prime Rate (4) + 1.00%
Prime Rate (4) + 1.25%
6.50%

Credit facility (6) (9)

   ..........................................

Note payable (6) (11)
Note payable (5) (17)
Term loan (5) (7) (10)
Equipment note (5) (7) (10)

    .........................................
    .......................................... OpenKey

    ...........................................

INSPIRE

     ..................................

Ashford 
Inc.
Ashford 
Inc.

INSPIRE
Pure 
Wellness

      ........................

    ........................................... RED

   ................................................ RED

   ................................................ RED

Revolving credit facility (5) (12)
Term loan (5) (8) (13)
    .......................................... RED
Term loan (5) (8)    ............................................... RED
Term loan (5) (8) (14)
    ........................................... RED
Term loan (5) (8)
Term loan (6) (8)
Term loan (5) (8) (18)
Term loan (5) (8) (18)
Term loan (5) (8) (20)
Draw term loan (5) (8) (15)
Draw term loan (5) (8) (15)
Draw term loan (5) (8) (16)
Draw term loan (5) (8) (21)
RED Units (5) (19)
Total notes payable   .........................................

     ............................................. RED

    ........................................... RED

    ........................................... RED

     .................................. RED

   .................................. RED

   .................................. RED

   .................................. RED

Capitalized default interest, net     ......................

Deferred loan costs, net     ..................................
Original issue discount, net (9)
      ........................
Notes payable including capitalized default 
interest and deferred loan costs, net   ...............

Less current portion   ........................................

Total notes payable, net - non-current  ............

December 31, 
2023

December 31, 
2022

$ 

100,000  $ 

70,000 

1,234 
237 

18,500 

3,400 

150 

1,537 

60 

800 

1,830 

2,672 

1,645 

2,336 

622 

1,448 

1,043 

1,386 

168 

2,000 

141,068 

— 

(2,723) 
(1,379) 

136,966 

(4,387) 

$ 

132,579  $ 

1,495 
— 

17,300 

— 

150 

1,596 

337 

858 

1,980 

3,006 

— 

— 

— 

641 

640 

1,099 

— 

— 

99,102 

148 

(2,643) 
(1,732) 

94,875 

(5,195) 

89,680 

__________________
(1)   Base Rate, as defined in the amended credit facility agreement with Mustang Lodging Funding LLC, is the greater of (i) the 
Wall Street Journal prime rate, (ii) the federal funds rate plus 0.50%, (iii) Adjusted Term SOFR plus 1.00%, or (iv) 1.25%.
(2)   The Daily Adjusting Bloomberg Short-Term Bank Yield Index rate (the “BSBY Rate”) was 5.44% at December 31, 2023.
(3)    Adjusted  Term  SOFR  is  the  one-month  forward-looking  SOFR  rate  plus  0.03%.  Adjusted  Term  SOFR  was  5.38%  at 

December 31, 2023. 

(4)   The Prime Rate was 8.50% and 7.50% at December 31, 2023 and December 31, 2022, respectively.
(5)   Creditors do not have recourse to Ashford Inc.
(6)  Creditors have recourse to Ashford Inc.
(7) 

INSPIRE’s Revolving Note and Equipment Note are collateralized primarily by INSPIRE’s eligible receivables, including 
accounts  receivable,  due  from  Ashford  Trust  and  due  from  Braemar,  with  a  total  carrying  value  of  $8.3  million  and 
$7.5  million  as  of  December  31,  2023  and  December  31,  2022,  respectively.  INSPIRE’s  Term  Note  is  collateralized  by 
substantially all of the assets of INSPIRE.

(8)  RED’s  loans  are  collateralized  primarily  by  RED’s  marine  vessels  and  associated  leases  with  a  carrying  value  of 

$20.6 million and $13.6 million as of December 31, 2023 and December 31, 2022, respectively. 

111

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ASHFORD INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (continued)

(9) On  March  31,  2023,  the  Company  amended  its  Credit  Agreement  (the  “Credit  Agreement”),  previously  entered  into  on 
April  1,  2022,  with  Mustang  Lodging  Funding  LLC,  as  administrative  agent,  and  the  lenders  from  time  to  time  party 
thereto. The amendment replaced the one-month LIBOR rate with Adjusted Term SOFR. The Credit Agreement evidences 
a senior secured term loan facility (the “Credit Facility”) in the amount of $100.0 million, including a $50.0 million term 
loan funded on the closing date of the Credit Facility (the “Closing Date”) and commitments to fund up to an additional 
$50.0 million of term loans in up to five separate borrowings within 24 months after the Closing Date, subject to certain 
conditions. The Credit Facility is a five-year interest-only facility with all outstanding principal due at maturity, with three 
successive one-year extension options subject to an increase in the interest rate during each extension period. Borrowings 
under the Credit Agreement will bear interest, at the Company’s option, at either Adjusted Term SOFR plus an applicable 
margin, or the Base Rate plus an applicable margin. The applicable margin for borrowings under the Credit Agreement for 
Adjusted  Term  SOFR  loans  will  be  7.35%  per  annum  and  the  applicable  margin  for  Base  Rate  loans  will  be  6.35%  per 
annum,  with  increases  to  both  applicable  margins  of  0.50%,  0.75%  and  1.00%  per  annum  during  each  of  the  three 
extension periods, respectively. Undrawn balances of the Credit Facility were subject to an unused fee of 1.0% during the 
first 24 months of the term, payable on the last business day of each month. The Credit Facility included an original issue 
discount  of  $2.0  million  on  the  Closing  Date.  As  of  December  31,  2023,  no  unused  amounts  remained  under  the  Credit 
Facility.

(10)  On  March  24,  2023,  INSPIRE  amended  its  credit  agreement  by  entering  into  the  INSPIRE  Amendment.  The  INSPIRE 
Amendment  increased  the  maximum  borrowing  capacity  under  INSPIRE’s  Revolving  Note  from  $3.0  million  to 
$6.0 million, provides for a $20.0 million Term Note and an Equipment Note pursuant to which, until September 24, 2027, 
INSPIRE may request advances up to $4.0 million in the aggregate to purchase new machinery or equipment to be used in 
the ordinary course of business. The INSPIRE Amendment extended the maturity date of INSPIRE’s Notes from January 
1, 2024 to March 24, 2028. Monthly principal payments commence on April 1, 2023 for the Term Note in the amount of 
approximately  $167,000.  Borrowings  under  the  Revolving  Note  require  monthly  payments  of  interest  only  until  the 
maturity  date  and  borrowings  under  the  Equipment  Note  require  monthly  principal  payments  at  1/60th  of  the  original 
principal  amount  of  each  advance.  The  Notes  bear  interest  at  the  BSBY  Rate  plus  a  margin  of  2.75%  and  the  undrawn 
balance  of  the  Revolving  Note  and  the  Equipment  Note  are  subject  to  an  unused  fee  of  0.25%  per  annum.  As  of 
December 31, 2023, the amounts unused under INSPIRE’s revolving credit facility and equipment note were $6.0 million 
and $600,000, respectively.

(11)  On  March  9,  2021,  we  acquired  all  of  the  redeemable  noncontrolling  interests  in  OpenKey  for  a  purchase  price  of 
approximately  $1.9  million.  Pursuant  to  the  agreement,  the  purchase  price  will  be  paid  to  the  seller  in  equal  monthly 
installments over a seven-year term and will include interest in arrears at an annualized rate of 4.0%. The purchase price is 
payable in Ashford Inc. common stock, including a 10% premium, or cash at our sole discretion.

(12)  As of December 31, 2023, the amount unused under Pure Wellness’s revolving credit facility was $100,000.
(13)  On July 18, 2019, RED entered into a term loan of $1.7 million. The interest rate for the term loan is 6.0% for the first five 

years. After five years, the interest rate is equal to the Prime Rate plus 0.5% with a floor of 6.0%.

(14)  On July 23, 2021, RED entered into a term loan agreement with a maximum principal amount of $900,000. 
(15)  On March 17, 2022, in connection with the purchase and construction of marine vessels, RED entered into two closed-end 
non-revolving line of credit loans of $1.5 million each which converted to term loans once fully drawn. Each loan bears an 
interest rate of 5.0% for the first three years. After three years, the interest rate is equal to the Prime Rate plus 0.5% with a 
floor of 5.0%.

(16)  On September 15, 2022, RED entered into a closed-end non-revolving line of credit for $1.5 million that converted into an 
individual term loan each time RED draws upon the facility. As of December 31, 2023, RED had drawn the full amount 
allowed under the line of credit. Maturity dates for amounts drawn under the facility are November 30, 2027, December 28, 
2027 and January 20, 2028.

(17)  On  February  2,  2023,  OpenKey  entered  into  a  loan  funding  agreement  with  Braemar  with  a  maximum  loan  amount  of 

$395,000. As of December 31, 2023, the remaining unused loan balance was $158,000.

(18)  On March 17, 2023, in connection with the acquisition of Alii Nui, RED entered into two term loans of $1.7 million and 

$2.4 million. RED was required to make monthly payments on the term loans starting April 17, 2023.

(19)  On  March  17,  2023,  in  connection  with  the  Alii  Nui  acquisition,  RED  issued  80,000  RED  Units  at  $25  per  unit  with  a 
liquidation value of $2.0 million. The RED Units accrue interest at 6.5% per annum with required quarterly payments. The 
RED  Units  are  considered  a  form  of  financing  the  acquisition  of  Alii  Nui  under  current  accounting  guidance  and  is 
recorded as a non-current note payable in our consolidated balance sheet. See note 4.

112

ASHFORD INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (continued)

(20)  On May 19, 2023, RED entered into a term loan for two vessels. The interest rate is equal to the Prime Rate plus 1.00% 
and the note matures on May 19, 2033. RED was required to make monthly principal payments on the term loan starting in 
June 2023.

(21)  On  August  4,  2023,  RED  entered  into  a  draw  term  loan  with  Merchants  Commercial  Bank  with  a  maximum  draw  of 
$900,000  through  February  5,  2024.  The  interest  rate  is  equal  to  the  Prime  Rate  plus  1.25%  and  the  maturity  date  is 
February 5, 2029. As of December 31, 2023, the amount unused under RED’s draw term loan was $732,000.

We are required to maintain certain financial ratios under various debt and related agreements. If we violate covenants in 
any debt or related agreement, we could be required to repay all or a portion of our indebtedness before maturity at a time when 
we might be unable to arrange financing for such repayment on attractive terms, if at all. Violations of certain debt covenants 
may result in the inability of our portfolio companies to borrow unused amounts under their respective lines of credit. As of 
December 31, 2023, our Credit Agreement was in compliance with all covenants or other requirements and debt held by our 
subsidiaries was in compliance with all covenants or other requirements. 

Maturities  and  scheduled  amortization  of  notes  payable  as  of  December  31,  2023,  assuming  no  extension  of  existing 

extension options for each of the following five years and thereafter are as follows (in thousands):

2024   ...................................................................................................................................................................... $ 
2025   ......................................................................................................................................................................
2026   ......................................................................................................................................................................
2027   ......................................................................................................................................................................
2028   ......................................................................................................................................................................
Thereafter    .............................................................................................................................................................

Total    ................................................................................................................................................................. $ 

4,387 
4,068 
6,189 
104,989 
12,711 
8,724 
141,068 

9. Leases

We lease certain office space, warehouse facilities, vehicles and equipment under operating leases. Most leases include one 
or more options to renew, with renewal terms that can extend the lease term from one to 10 years. The exercise of lease renewal 
options is at our sole discretion. Operating lease obligations expire at various dates with the latest maturity in 2030. Certain of 
our  lease  agreements  include  rental  payments  adjusted  periodically  for  inflation.  Our  lease  agreements  do  not  contain  any 
material residual value guarantees or material restrictive covenants.

On January 3, 2023,  the  Company acquired  Remington Hotel Corporation (“RHC”),  an affiliate owned by  the Bennetts, 
from  which  the  Company  leases  the  offices  for  our  corporate  headquarters  in  Dallas,  Texas.  Prior  to  the  acquisition,  for  the 
years ended December 31, 2022 and 2021, we recorded $3.3 million and $3.4 million, respectively, in rent expense related to 
our corporate office lease with RHC. See note 19.

We additionally lease certain equipment and boat slips which are accounted for as finance leases. Prior to Ashford Trust’s 
acquisition  of  Marietta  on  December  16,  2022,  finance  lease  assets  included  a  lease  of  a  single  hotel  and  convention  center 
property in Marietta, Georgia, from the City of Marietta. The net book value of finance lease assets is included in “property and 
equipment,  net”  in  our  consolidated  balance  sheets.  Amortization  of  finance  lease  assets  is  included  in  “depreciation  and 
amortization” expense in our consolidated statements of operations.

113

 
 
 
 
 
ASHFORD INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (continued)

As of December 31, 2023 and 2022, our leased assets and liabilities consisted of the following (in thousands):

Leases

Classification

December 31, 2023

December 31, 2022

Assets
Operating lease assets     ............................ Operating lease right-of-use assets $ 
Finance lease assets     ................................ Property and equipment, net
Total leased assets     ..................................

$ 

Liabilities
Current

Operating  ............................................. Operating lease liabilities
Finance    ................................................ Finance lease liabilities

Noncurrent

Operating  ............................................. Operating lease liabilities
Finance    ................................................ Finance lease liabilities

Total leased liabilities     ............................

$ 

$ 

21,193  $ 
3,081 
24,274  $ 

4,160  $ 
437 

19,174 
2,832 
26,603  $ 

23,844 
3,236 
27,080 

3,868 
1,456 

20,082 
1,962 
27,368 

We incurred the following lease costs related to our operating and finance leases (in thousands):

Classification

2023

Year Ended December 31,
2022

2021

Lease Cost
Operating lease cost
Rent expense (1)
Finance lease cost

     ................... General and administrative $ 

6,846  $ 

6,060  $ 

5,654 

Amortization of leased 
assets     ...................................
Interest on lease liabilities    ...
Total lease cost   .......................

Depreciation and 
amortization
Interest expense

460 
212 
7,518  $ 

1,624 
2,616 
10,300  $ 

1,455 
2,727 
9,836 

$ 

__________________
(1)  The  years  ended  December  31,  2023,  2022  and  2021  include  short  term  lease  expense  of  $917,000,  $619,000  and 

$442,000, respectively.

The  years  ended  December  31,  2023,  2022  and  2021 

include 

the  following  operating  and  finance 

lease 

additions (in thousands):

Lease Additions

2023

Year Ended December 31,
2022

2021

Operating leases (1)
   ............................................................. $ 
Finance leases    .................................................................... $ 

20,438  $ 
1,392  $ 

298  $ 
903  $ 

607 
— 

__________________
(1)  The  year  ended  December  31,  2023,  includes  $17.2  million  of  operating  lease  additions  which  were  acquired  upon  our 
acquisition of RHC which leases the offices for our corporate headquarters in Dallas, Texas. Upon the acquisition date, the 
operating lease asset and corresponding operating lease liability of $17.2 million associated with the Company’s lease with 
RHC were eliminated upon consolidation. See note 19.

For the years ended December 31, 2023, 2022 and 2021, cash paid amounts included in the measurement of lease liabilities 

included (in thousands):

114

 
 
 
 
 
 
 
 
 
 
 
 
 
 
ASHFORD INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (continued)

Lease Payments
Cash paid for amounts included in the measurement of 
lease liabilities:

2023

Year Ended December 31,
2022

2021

Operating cash flows from operating leases      ...................... $ 
Financing cash flows from finance leases .......................... $ 

3,834  $ 
419  $ 

3,505  $ 
1,160  $ 

3,713 
439 

As  of  December  31,  2023,  future  minimum  lease  payments  on  operating  leases  and  financing  leases  and  total  future 

minimum lease payments to be received were as follows (in thousands):

Operating Leases

Finance Leases

Sublease Payments 
to be Received

2024     ............................................................................. $ 
2025     .............................................................................
2026     .............................................................................
2027     .............................................................................
2028     .............................................................................
Thereafter    ....................................................................
Total minimum lease payments (receipts)   ...................
Imputed interest     ..........................................................
Present value of minimum lease payments    ................. $ 

5,956  $ 
5,323 
5,091 
4,942 
4,320 
6,212 
31,844 
(8,510)   
23,334  $ 

639  $ 
395 
1,370 
234 
161 
1,544 
4,343  $ 
(1,074) 
3,269 

Our weighted-average remaining lease terms (in years) and discount rates consisted of the following:

105 
83 
83 
83 
76 
— 
430 

December 31, 2023 December 31, 2022 December 31, 2021

Lease term and discount rate

   ............................................................
     ...............................................................

Weighted-average remaining lease term
Operating leases (1)
Finance leases (2)
Weighted-average discount rate
Operating leases      ................................................................
Finance leases    ...................................................................

8.01
8.40

 8.2 %
 6.7 %

8.74
8.17

 5.2 %
 6.6 %

9.34
31.49

 5.2 %
 6.2 %

__________________
(1) The weighted-average remaining lease term includes two optional 10 year extension periods for our INSPIRE headquarters 

in Irving, Texas, as failure to renew the lease would result in INSPIRE incurring significant relocation costs.

(2)  The weighted-average remaining lease term as of December 31, 2021 included our lease with the City of Marietta which 
had a lease term through December 31, 2054. On December 16, 2022, Marietta was acquired by Ashford Trust. See note 5.

10. Accounts Payable and Accrued Expenses

Accounts payable and accrued expenses were comprised of the following (in thousands):

Accounts payable    .................................................................................................... $ 
Accrued payroll expense     .........................................................................................
Accrued vacation expense   .......................................................................................
Accrued interest   .......................................................................................................
Other accrued expenses   ...........................................................................................

Total accounts payable and accrued expenses  ......................................................... $ 

18,482  $ 
31,153 
2,408 
444 
2,350 

54,837  $ 

18,841 
30,626 
2,418 
381 
3,813 

56,079 

December 31, 2023 December 31, 2022

115

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ASHFORD INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (continued)

11. Fair Value Measurements 

Fair Value Hierarchy—Our assets and liabilities measured at fair value, either on a recurring or a non-recurring basis, are 
classified in a hierarchy for disclosure purposes consisting of three levels based on the observability of inputs in the market- 
place as discussed below:

•

Level  1:  Fair  value  measurements  that  are  quoted  prices  (unadjusted)  in  active  markets  that  we  have  the  ability  to 

access for identical assets or liabilities. Market price data generally is obtained from exchange or dealer markets.

•

Level 2: Fair value measurements based on inputs other than quoted prices included in Level 1 that are observable for 
the asset or liability, either directly or indirectly. Level 2 inputs include quoted prices for similar assets and liabilities in active 
markets, and inputs other than quoted prices that are observable for the asset or liability, such as interest rates and yield curves 
that are observable at commonly quoted intervals.

•

Level 3: Fair value measurements based on valuation techniques that use significant inputs that are unobservable. The 
circumstances  for  using  these  measurements  include  those  in  which  there  is  little,  if  any,  market  activity  for  the  asset  or 
liability. 

Assets and Liabilities Measured at Fair Value on a Recurring Basis

The following tables present our assets and liabilities measured at fair value on a recurring basis aggregated by the level 

within which measurements fall in the fair value hierarchy (in thousands):

Quoted 
Market Prices 
(Level 1)

Significant Other
Observable Inputs 
(Level 2)

Significant 
Unobservable 
Inputs
 (Level 3)

Total

December 31, 2023
Assets

Investments   ................................................. $ 
Restricted Investment:

Ashford Trust common stock    ................

Braemar common stock    .........................
Total     ....................................................... $ 

Liabilities

Contingent consideration    ............................ $ 
Deferred compensation plan    .......................

Total     ....................................................... $ 
Net   ................................................................. $ 

— 

$ 

— 

$ 

5,000  (1) $ 

5,000 

19  (2)
109  (2)
128 

$ 

(1,000)  (3) $ 

(891) 

(1,891) 
(1,763) 

$ 
$ 

— 
— 

— 

— 
— 

— 
— 

$ 

$ 

$ 
$ 

— 
— 

19 
109 

5,000 

$ 

5,128 

(2,920)  (4) $ 
— 

(2,920) 
2,080 

$ 
$ 

(3,920) 
(891) 

(4,811) 
317 

__________________
(1)  Represents  the  fair  value  of  TSGF  L.P.’s  investment  which  is  reported  within  “investments”  in  our  consolidated  balance 
sheets.
(2) The restricted investment includes shares of common stock of Ashford Trust and Braemar purchased by Remington on the 
open market and held for the purpose of providing compensation to certain employees. The compensation agreement liability is 
based on ratably accrued vested shares through December 31, 2023, which are distributed to the plan participants upon vesting. 
The  liability  is  the  total  accrued  vested  shares  multiplied  by  the  fair  value  of  the  quoted  market  price  of  the  underlying 
investment.
(3) Represents the fair value of the contingent consideration liability related to Alii Nui obtaining the Permit which is reported 
within “claims liabilities and other” in our consolidated balance sheets.
(4) Represents the fair value of the contingent consideration liability related to the achievement of certain performance targets 
associated  with  the  acquisition  of  Chesapeake,  of  which  the  current  and  noncurrent  portions  are  reported  within  “claims 
liabilities and other” and “other liabilities”, respectively, in our consolidated balance sheets. 

116

 
 
 
 
 
 
 
 
 
 
 
 
ASHFORD INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (continued)

Quoted 
Market Prices 
(Level 1)

Significant Other
Observable Inputs 
(Level 2)

Significant 
Unobservable 
Inputs 
(Level 3)

Total

December 31, 2022

Assets

Restricted Investment:

Ashford Trust common stock    ................ $ 
Braemar common stock    .........................
Total     ....................................................... $ 

Liabilities

Contingent consideration    ............................ $ 
Subsidiary compensation plan     ....................

Deferred compensation plan    .......................

Total     ....................................................... $ 
Net   ................................................................. $ 

57  (1) $ 
246  (1)
303 

$ 

— 

— 

(2,849) 

(2,849) 

(2,546) 

$ 

$ 

$ 

— 

— 

— 

— 
(74)  (1)
— 

(74) 

(74) 

$ 

$ 

$ 

$ 

$ 

— 

— 

— 

$ 

$ 

(2,320)  (2) $ 
— 

— 

(2,320) 

(2,320) 

$ 

$ 

57 

246 

303 

(2,320) 

(74) 

(2,849) 

(5,243) 

(4,940) 

__________________
(1) The restricted investment includes shares of common stock of Ashford Trust and Braemar purchased by Remington on the 
open market and held for the purpose of providing compensation to certain employees. The compensation agreement liability is 
based on ratably accrued vested shares through December 31, 2022, which are distributed to the plan participants upon vesting. 
The  liability  is  the  total  accrued  vested  shares  multiplied  by  the  fair  value  of  the  quoted  market  price  of  the  underlying 
investment.
(2) Represents the fair value of the contingent consideration liability related to the achievement of certain performance targets 
associated with the acquisition of Chesapeake, which is reported within “other liabilities” in our consolidated balance sheets.

The following table presents our roll forward of our Level 3 investments (in thousands):

Balance at January 1, 2023     ..................................................................................................................................... $ 
TSGF L.P. investment  .............................................................................................................................................
Balance at December 31, 2023    ............................................................................................................................... $ 
__________________
(1) TSGF L.P.’s investment is measured at fair value at each reporting period. The Company used the market value approach 
method when determining the fair value of the investment acquired as of December 31, 2023. As of December 31, 2023, TSGF 
L.P. held $9.3 million of total assets, which includes TSGF L.P’s investment of $5.0 million and cash and cash equivalents of 
$4.3 million. 

5,000 
5,000 

Investments (1)
— 

117

 
 
 
 
 
 
 
 
 
 
 
 
 
ASHFORD INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (continued)

The following table presents our roll forward of our Level 3 contingent consideration liability (in thousands):

Contingent 
Consideration 
Liability (1)

Balance at January 1, 2022     ..................................................................................................................................... $ 
Acquisition of Chesapeake     ...................................................................................................................................
Gains (losses) from fair value adjustments included in earnings   .........................................................................
Balance at December 31, 2022     ..............................................................................................................................

Gains (losses) from fair value adjustments included in earnings   .........................................................................
Balance at December 31, 2023    ............................................................................................................................... $ 

— 
(1,670) 
(650) 
(2,320) 
(600) 
(2,920) 

__________________
(1)  The  Company  measures  contingent  consideration  liabilities  related  to  the  Chesapeake  acquisition  in  April  of  2022  at  fair 
value at each reporting period using significant unobservable inputs classified within Level 3 of the fair value hierarchy. The 
fair value of the contingent consideration liability is based on the present value of the expected future payments to be made to 
the sellers of Chesapeake in accordance with the provisions outlined in the respective purchase agreements, which is a Level 3 
fair  value  measurement.  In  determining  fair  value,  the  Company  estimates  Chesapeake’s  future  performance  using  a  Monte 
Carlo  simulation  model.  The  key  assumptions  in  applying  the  Monte  Carlo  simulation  model  are  (a)  a  discount  rate,  with  a 
range of 35.55% to 36.42%; (b) a forward-looking risk-free rate, with a range of 4.98% to 5.42%; and (c) a volatility rate of 
39.98%.

Assets Measured at Fair Value on a Non-recurring Basis

Our non-financial assets, such as goodwill, indefinite-lived intangible assets and long-lived assets are adjusted to fair value 

when an impairment charge is recognized. Such fair value measurements are based predominately on Level 3 inputs. 

Goodwill

Goodwill is assigned to reporting units that are expected to benefit from the synergies of the business combination as of the 
acquisition  date.  The  Company’s  reporting  units  with  goodwill  balances  include  Remington,  RED  and  Pure  Wellness.  No 
impairment charges related to goodwill were recorded for the years ended December 31, 2023, 2022 or 2021.

Indefinite-Lived Intangible Assets

During  the  third  quarter  of  2021,  as  a  result  of  the  strategic  rebranding  of  our  segment  formerly  known  as  JSAV  to 
INSPIRE,  we  performed  an  impairment  test  and  calculated  the  fair  value  of  our  indefinite-lived  JSAV  trademarks  using  the 
relief-from-royalty method which includes unobservable Level 3 inputs including royalty rates and projected revenues for the 
time period that the Company is expected to benefit from the trademark. As a result of the evaluation, we recognized intangible 
asset  impairment  charges  of  $1.2  million,  which  was  the  full  impairment  of  the  indefinite-lived  JSAV  trademarks  within  the 
INSPIRE  segment  for  the  year  ended  December  31,  2021.  No  impairment  charges  related  to  indefinite-lived  assets  were 
recorded for the years ended December 31, 2023 or December 31, 2022.

Long-Lived Assets

Long-lived assets include property and equipment, finance and operating lease assets, and definite-lived intangible assets 
which  primarily  include  Remington  and  Premier  management  contracts,  INSPIRE  customer  relationships  and  RED  boat  slip 
rights  resulting  from  our  acquisitions.  No  impairment  charges  related  to  long-lived  assets  were  recorded  for  the  years  ended 
December 31, 2023, 2022 or 2021.

118

 
 
 
 
ASHFORD INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (continued)

Effect of Fair Value Measured Assets and Liabilities on Our Consolidated Statements of Operations

The following table summarizes the effect of fair value measured assets and liabilities on our consolidated statements of 

operations (in thousands):

Gain (Loss) Recognized

Year Ended December 31,
2022

2021

2023

(20)  $ 

(5) 

40  $ 

(67) 

— 

— 

(73) 

(7) 

— 

(109) 

23 

— 

(336) 

(42) 

(1,160) 

(1,538) 

(23) 

(295) 

(1,671) 

(1,989) 

(3,527) 

Assets

Unrealized gain (loss) on investment: 
Ashford Trust common stock (1)
Braemar common stock (1)
Realized gain (loss) on investment: (2)
Ashford Trust common stock   ...............................................................................

    ....................................................................................

    ........................................................................... $ 

Braemar common stock    ........................................................................................
Intangible assets, net (3)

     ..........................................................................................

Total   ................................................................................................................... $ 

(105)  $ 

(113)  $ 

Liabilities

Contingent consideration (4)
Subsidiary compensation plan (5)
Deferred compensation plans (5)

    ................................................................................... $ 
       ...........................................................................

     .............................................................................

Total   ................................................................................................................... $ 
Net   .......................................................................................................................... $ 

(600)  $ 

(650)  $ 

(6) 

1,959 

1,353  $ 

1,248  $ 

117 

477 

(56)  $ 

(169)  $ 

__________________
(1)   Represents the unrealized gain (loss) on shares of common stock of Ashford Trust and Braemar purchased by Remington 
on the open market and held for the purpose of providing compensation to certain employees. The unrealized gain (loss) on 
shares is reported within “other income (expense)” in our consolidated statements of operations.

(2)   Represents the realized gain (loss) on shares of common stock of Ashford Trust and Braemar purchased by Remington on 

the open market and held for the purpose of providing compensation to certain employees.

(3)  See above for discussion of impairment.
(4)  Represents the changes in fair value of our contingent consideration liabilities. The change in the fair value in the years 
ended December 31, 2023 and 2022 related to the level of achievement of certain performance targets associated with the 
acquisition  of  Chesapeake  in  April  of  2022.  The  change  in  the  year  ended  December  31,  2021  related  to  the  level  of 
achievement  of  certain  performance  targets  and  stock  consideration  collars  associated  with  the  Company’s  previous 
acquisition  of  BAV  Services,  Inc.  (“BAV”).  Changes  in  the  fair  value  of  contingent  consideration  are  reported  within 
“other” operating expense in our consolidated statements of operations.

(5)  Reported within “salaries and benefits” in our consolidated statements of operations.

119

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ASHFORD INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (continued)

Restricted Investment

The historical cost and approximate fair values, together with gross unrealized gains and losses, of securities restricted for 

use in our subsidiary compensation plan are as follows (in thousands):

Historical 
Cost

Gross 
Unrealized 
Gains

Gross 
Unrealized 
Losses

Fair Value

Available-for-sale securities:

December 31, 2023
Equity securities (1)

   ................................................................... $ 

662  $ 

—  $ 

(534)  $ 

128 

__________________
(1)   Distributions of $195,000 of available-for-sale securities occurred in the year ended December 31, 2023.

Historical 
Cost

Gross 
Unrealized 
Gains

Gross 
Unrealized 
Losses

Fair Value

Available-for-sale securities:

December 31, 2022
Equity securities (1)

   ................................................................... $ 

821  $ 

—  $ 

(518)  $ 

303 

__________________
(1)   Distributions of $365,000 of available-for-sale securities occurred in the year ended December 31, 2022.

12. Summary of Fair Value of Financial Instruments 

Certain  of  our  financial  instruments  are  not  measured  at  fair  value  on  a  recurring  basis.  The  estimates  presented  are  not 
necessarily indicative of the amounts at which these instruments could be purchased, sold or settled. The carrying amounts and 
estimated fair values of financial instruments were as follows (in thousands):

December 31, 2023

December 31, 2022

Carrying
Value

Estimated
Fair Value

Carrying
Value

Estimated
Fair Value

Financial assets measured at fair value:

Restricted investment  ..............................................
Investments ..............................................................

Financial liabilities measured at fair value:

Deferred compensation plan  ....................................
Contingent consideration .........................................

Financial assets not measured at fair value:

Cash and cash equivalents   .......................................
Restricted cash  .........................................................
Accounts receivable, net    .........................................
Notes receivable  ......................................................
Due from affiliates   ..................................................
Due from Ashford Trust    ..........................................
Due from Braemar  ...................................................

Financial liabilities not measured at fair value:

Accounts payable and accrued expenses    .................
Dividends payable   ...................................................
Due to affiliates   .......................................................
Due to Ashford Trust  ...............................................
Claims liabilities and other    ......................................
Notes payable  ..........................................................

$ 

$ 

$ 

$ 

128  $ 

5,000 

891  $ 

3,920 

52,054  $ 
23,216 
26,945 
2,697 
41 
18,933 
714 

54,837  $ 
28,508 
— 
— 
29,782 
141,068 

120

128  $ 

5,000 

891  $ 

3,920 

52,054  $ 
23,216 
26,945 
2,697 
41 
18,933 
714 

54,837  $ 
28,508 
— 
— 
29,782 
141,068 

303  $ 

— 

2,849  $ 
2,320 

44,390  $ 
37,058 
17,615 
2,041 
463 
— 
11,828 

56,079  $ 
27,285 
15 
1,197 
26,547 
99,102 

303 
— 

2,849 
2,320 

44,390 
37,058 
17,615 
2,041 
463 
— 
11,828 

56,079 
27,285 
15 
1,197 
26,547 
99,102 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ASHFORD INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (continued)

Restricted  investment.  These  financial  assets  are  carried  at  fair  value  based  on  quoted  market  prices  of  the  underlying 

investments. This is considered a Level 1 valuation technique. 

Deferred compensation plan. The liability resulting from the deferred compensation plan is carried at fair value based on 

the closing prices of the underlying investments. This is considered a Level 1 valuation technique.

Contingent consideration. The liabilities associated with the Company’s acquisition of Chesapeake and Alii Nui are carried 
at fair value based on the terms of the acquisition agreements and any changes to fair value are recorded in “other” operating 
expenses in our consolidated statements of operations. The Chesapeake liability is considered a Level 3 valuation technique and 
the Alii Nui liability is considered a Level 1 valuation technique. See note 11.

Cash, cash equivalents and restricted cash. These financial assets bear interest at market rates and have maturities of less 
than  90  days.  The  carrying  values  approximate  fair  value  due  to  the  short-term  nature  of  these  financial  instruments.  This  is 
considered a Level 1 valuation technique.

Accounts  receivable,  net,  due  to/from  affiliates,  due  to/from  Ashford  Trust,  due  to/from  Braemar,  notes  receivable, 
accounts payable and accrued expenses and dividends payable. The carrying values of these financial instruments approximate 
their  fair  values  due  primarily  to  the  short-term  nature  of  these  financial  instruments.  This  is  considered  a  Level  1  valuation 
technique.

Investments. The Company measures TSGF L.P.’s investment at fair value at each reporting period using the market value 

approach. This is considered a Level 3 valuation technique. See notes 2 and 11.

Notes payable. The fair value of notes payable is based on credit spreads on observable transactions of a similar nature and 

is considered a Level 2 valuation technique. 

Claims liabilities and other. The Company utilizes the findings of an independent actuary in establishing its liability for 
losses and loss adjustment expenses related to general liability and workers’ compensation reserves. This is considered a Level 
3 valuation technique.

13. Commitments and Contingencies 

Release and Waiver Agreement—On April 15, 2022, the Company and Ashford Services agreed with Jeremy Welter, the 
Chief Operating Officer of the Company, that, effective on July 15, 2022, Mr. Welter would terminate employment with and 
service to the Company, Ashford Services and their affiliates. Mr. Welter was also the Chief Operating Officer of Ashford Trust 
and Braemar and accordingly his service as Chief Operating Officer of each of Ashford Trust and Braemar also ended on July 
15, 2022. The Company has commitments related to cash compensation for the departure of Mr. Welter which included a cash 
termination payment of $750,000, which was paid on August 5, 2022, and payments totaling approximately $6.4 million, which 
are  payable  in  24  substantially  equal  monthly  installments  of  approximately  $267,000  beginning  in  August  2022.  As  of 
December 31, 2023, the Company’s remaining commitment to Mr. Welter totaled approximately $1.9 million.

MTA Audit—On November 28, 2023, the Tax Administration Service’s Administration of Quintana Roo (the “Mexican 
Tax Authorities” or the “MTA”) provided preliminary findings verbally from their routine federal income tax and value added 
tax  (“VAT”)  audit  for  INSPIRE’s  Mexico  subsidiary,  INSPIRE  Global  Event  Solutions  S  DE  R.L.  DE  C.V.  (“INSPIRE 
Mexico”) 2020 tax year. The MTA asserted INSPIRE Mexico omitted certain qualifying revenues and deducted certain non-
qualifying expenses from the INSPIRE Mexico 2020 VAT liability and in the INSPIRE Mexico federal income tax return. On 
January  25,  2024,  the  MTA  issued  INSPIRE  Mexico  a  detailed  listing  of  their  findings  and  asserted  a  tax  contingency, 
including penalties and interest, of $3.9 million. On February 22, 2024, INSPIRE Mexico filed a written response to the MTA 
contesting  the  alleged  findings.  The  MTA  have  up  to  one  year  from  the  Company’s  written  response  to  issue  their  final  tax 
assessment. As of December 31, 2023, the Company has recorded $525,000 as its best estimate of the liability related to the tax 
contingency.

Claims  Liabilities—Management  believes  that  its  aggregate  liabilities  for  unpaid  losses  and  loss  adjustment  expenses  at 
period-end  for  our  insurance  subsidiary  Warwick  represents  its  best  estimate,  based  upon  the  available  data,  of  the  amount 
necessary to cover the ultimate cost of losses. However, because of the uncertain nature of reserve estimates, it is not presently 
possible  to  determine  whether  actual  loss  experience  will  conform  to  the  assumptions  used  in  estimating  the  liability.  As  a 
result, loss experience may not conform to the assumptions used in determining the estimated amounts for such liability at the 
balance sheet date. Accordingly, the ultimate liability could be significantly different than the amount indicated in the financial 
statements.

121

ASHFORD INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (continued)

Litigation—On  December  20,  2016,  a  class  action  lawsuit  was  filed  against  one  of  the  Company’s  subsidiaries  in  the 
Superior  Court  of  the  State  of  California  in  and  for  the  County  of  Contra  Costa  alleging  violations  of  certain  California 
employment laws. The court has entered an order granting class certification with respect to: (i) a statewide class of non-exempt 
employees  who  were  allegedly  deprived  of  rest  breaks  as  a  result  of  the  subsidiary’s  previous  written  policy  requiring 
employees to stay on premises during rest breaks; and (ii) a derivative class of non-exempt former employees who were not 
paid  for  allegedly  missed  breaks  upon  separation  from  employment.  Notices  to  potential  class  members  were  sent  out  on 
February  2,  2021.  Potential  class  members  had  until  April  4,  2021  to  opt  out  of  the  class,  however,  the  total  number  of 
employees in the class has not been definitively determined and is the subject of continuing discovery. The opt out period has 
been extended until such time that discovery has concluded. In May of 2023, the trial court requested additional briefing from 
the  parties  to  determine  whether  the  case  should  be  maintained,  dismissed,  or  the  class  decertified.  After  submission  of  the 
briefs,  the  court  requested  that  the  parties  submit  stipulations  for  the  court  to  rule  upon.  On  February  13,  2024,  the  judge 
ordered  the  parties  to  submit  additional  briefing  related  to  on-site  breaks.  While  we  believe  it  is  reasonably  possible  that  we 
may  incur  a  loss  associated  with  this  litigation,  because  there  remains  uncertainty  under  California  law  with  respect  to  a 
significant  legal  issue,  discovery  relating  to  class  members  continues,  and  the  trial  judge  retains  discretion  to  award  lower 
penalties than set forth in the applicable California employment laws, we do not believe that any potential loss to the Company 
is reasonably estimable at this time. As of December 31, 2023, no amounts have been accrued.

We  are  also  engaged  in  other  legal  proceedings  that  have  arisen  but  have  not  been  fully  adjudicated.  To  the  extent  the 
claims giving rise to these legal proceedings are not covered by insurance, they relate to the following general types of claims: 
employment  matters,  tax  matters,  matters  relating  to  compliance  with  applicable  law  (for  example,  the  Americans  with 
Disability Act and similar state laws), and other general matters. The likelihood of loss for these legal proceedings is based on 
definitions  within  contingency  accounting  literature.  We  recognize  a  loss  when  we  believe  the  loss  is  both  probable  and 
reasonably  estimable.  Legal  costs  associated  with  loss  contingencies  are  expensed  as  incurred.  Based  on  the  information 
available  to  us  relating  to  these  legal  proceedings  and/or  our  experience  in  similar  legal  proceedings,  we  do  not  believe  the 
ultimate  resolution  of  these  proceedings,  either  individually  or  in  the  aggregate,  will  have  a  material  adverse  effect  on  our 
consolidated financial position, results of operations or cash flow.

During the quarter  ended  September 30,  2023, we had a cyber incident that resulted in the potential exposure of certain 
employee personal information. We have completed an investigation and have identified certain employee information that may 
have been exposed, but we have not identified that any customer information was exposed. All systems have been restored. We 
believe  that  we  maintain  a  sufficient  level  of  insurance  coverage  related  to  such  events,  and  the  related  incremental  costs 
incurred to date are immaterial. In February of 2024, two class action lawsuits were filed related to the cyber incident. The suits 
are currently pending in the U.S. District Court for the Northern District of Texas. We intend to vigorously defend these matters 
and do not believe that any potential loss is reasonably estimable at this time. It is reasonably possible that the Company may 
incur additional costs related to the matter, but we are unable to predict with certainty the ultimate amount or range of potential 
loss.

Our  assessment  may  change  depending  upon  the  development  of  any  current  or  future  legal  proceedings,  and  the  final 
results of such legal proceedings cannot be predicted with certainty. If we ultimately do not prevail in one or more of these legal 
matters,  and  the  associated  realized  losses  exceed  our  current  estimates  of  the  range  of  potential  losses,  our  consolidated 
financial position, results of operations, or cash flows could be materially adversely affected in future periods. 

14. Equity (Deficit)

Capital Stock—In accordance with Ashford Inc.’s charter, we are authorized to issue 200 million shares of capital stock, 
consisting of 100 million shares common stock, par value $0.001 per share, 50 million shares blank check common stock, par 
value $0.001 per share, and 50 million shares preferred stock, par value $0.001 per share, 19,120,000 of which is designated as 
Series D Convertible Preferred Stock.

Noncontrolling Interests in Consolidated Entities—See note 2 for details regarding ownership interests, carrying values 

and allocations related to noncontrolling interests in our consolidated subsidiaries.

122

ASHFORD INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (continued)

The  following  table  summarizes  the  (income)  loss  attributable  to  noncontrolling  interests  for  each  of  our  consolidated 

entities (in thousands):

Year Ended December 31,
2022

2021

2023

(Income) loss attributable to noncontrolling interests:

OpenKey   ......................................................................................................................... $ 
RED   .................................................................................................................................
Pure Wellness     ..................................................................................................................
TSGF L.P.   .......................................................................................................................
Total net (income) loss attributable to noncontrolling interests      ........................................ $ 

809  $ 
— 
21 
50 
880  $ 

1,005  $ 
— 
166 
— 
1,171  $ 

799 
(51) 
(70) 
— 
678 

15. Mezzanine Equity 

Redeemable Noncontrolling Interests—Redeemable noncontrolling interests are included in the mezzanine section of our 
consolidated balance sheets as the ownership interests are redeemable for cash or registered shares outside of the Company’s 
control. Redeemable noncontrolling interests in Ashford Holdings includes the Series CHP Unit preferred membership interest 
issued  in  our  acquisition  of  Chesapeake  in  April  of  2022  and  the  membership  interests  of  common  units  and  LTIP  units. 
Redeemable  noncontrolling  interest  additionally  includes  redeemable  ownership  interests  in  the  common  stock  of  our 
consolidated  subsidiary  OpenKey  for  the  year  ended  December  31,  2021.  See  also  note  2  for  tables  summarizing  the 
redeemable noncontrolling ownership interests and carrying values.

The  following  table  summarizes  the  net  (income)  loss  attributable  to  our  redeemable  noncontrolling  interests  (in 

thousands): 

Year Ended December 31,
2022

2021

2023

Net (income) loss attributable to redeemable noncontrolling interests:

Ashford Holdings   .......................................................................................... $ 
OpenKey      .......................................................................................................
Total net (income) loss attributable to redeemable noncontrolling interests     .. $ 

(501)  $ 
— 
(501)  $ 

(448)  $ 
— 
(448)  $ 

63 
152 
215 

Series CHP Units—In connection with the acquisition of Chesapeake, Ashford Holdings issued 378,000 Series CHP Units 
to the sellers of Chesapeake. The Series CHP Units represent a preferred membership interest in Ashford Holdings having a 
priority in payment of cash dividends equal to the priority of the Series D Convertible Preferred Stock holders but senior to the 
common unit holders of Ashford Holdings. Each Series CHP Unit (i) has a liquidation value of $25 plus all unpaid accrued and 
accumulated distributions thereon; (ii) is entitled to cumulative dividends at the rate of 7.28% per annum, payable quarterly in 
arrears; (iii) participates in any dividend or distribution paid on all outstanding common units of Ashford Holdings in addition 
to  the  preferred  dividends;  (iv)  is  convertible,  along  with  the  aggregate  accrued  or  accumulated  and  unpaid  distributions 
thereon,  into  common  units  of  Ashford  Holdings  at  the  option  of  the  holder  or  the  issuer,  which  common  units  of  Ashford 
Holdings  will  then  be  redeemable  by  the  holder  thereof  into  common  stock  of  the  Company  on  a  1:1  ratio  or  cash,  at  the 
Company’s  discretion;  and  (v)  provides  for  customary  anti-dilution  protections.  The  number  of  common  units  of  Ashford 
Holdings to be received upon conversion of Series of CHP Units, along with the aggregate accrued or accumulated and unpaid 
distributions thereon, is determined by: (i) multiplying the number of Series CHP Units to be converted by the liquidation value 
thereof; and then (ii) dividing the result by the preferred conversion price, which is $117.50 per unit. In the event the Company 
fails to pay the required dividends on the Series CHP Units for two consecutive quarterly periods (a “Preferred Unit Breach”), 
then until such arrearage is paid in cash in full, the dividend rate on the Series CHP Units will increase to 10.00% per annum 
until no Preferred Unit Breach exists. Except with respect to certain protective provisions, no holder of Series CHP Units will 
have voting rights in its capacity as such. As long as any Series CHP Units are outstanding, the Company is prohibited from 
taking  specified  actions  without  the  consent  of  at  least  50%  of  the  holders  of  Series  CHP  Units,  including  (i)  modifying  the 
terms,  rights,  preferences,  privileges  or  voting  powers  of  the  Series  CHP  Units  or  (ii)  altering  the  rights,  preferences  or 
privileges of any Units of Ashford Holdings so as to adversely affect the Series CHP Units.

123

 
 
 
 
 
 
 
 
 
 
 
 
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NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (continued)

For  the  years  ended  December  31,  2023  and  2022  the  Company  recorded  net  income  attributable  to  redeemable 
noncontrolling interests of $688,000 and $489,000, respectively, to the Series CHP Unit holders which is included in Ashford 
Holdings in the table above.

Convertible Preferred Stock—Each share of Series D Convertible Preferred Stock: (i) has a liquidation value of $25 per 
share plus the amount of all unpaid accrued and accumulated dividends on such share; (ii) accrues cumulative dividends at the 
rate  of  7.28%  per  annum;  (iii)  participates  in  any  dividend  or  distribution  on  the  common  stock  in  addition  to  the  preferred 
dividends; (iv) is convertible, along with all unpaid accrued and accumulated dividends thereon, into voting common stock at 
$117.50 per share; and (v) provides for customary anti-dilution protections. In the event the Company fails to pay the dividends 
on the Series D Convertible Preferred Stock for two consecutive quarterly periods (a “Preferred Stock Breach”), then until such 
arrearage is paid in cash in full: (A) the dividend rate on the Series D Convertible Preferred Stock will increase to 10.00% per 
annum until no Preferred Stock Breach exists; (B) no dividends on the Company’s common stock may be declared or paid, and 
no other distributions or redemptions may be made, on the Company’s common stock; and (C) the Board will be increased by 
two seats and the holders of 55% of the outstanding Series D Convertible Preferred Stock will be entitled to fill such newly 
created seats. The Series D Convertible Preferred Stock is beneficially held primarily by Mr. Monty J. Bennett, the Chairman of 
our Board and our Chief Executive Officer, and Mr. Archie Bennett, Jr., who is Mr. Monty J. Bennett’s father. 

To the extent not paid on April 15, July 15, October 15 and January 15 of each calendar year in respect of the quarterly 
periods  ending  on  March  31,  June  30,  September  30  and  December  31,  respectively  (each  such  date,  a  “Dividend  Payment 
Date”), all accrued dividends on any share shall accumulate and compound on the applicable Dividend Payment Date whether 
or not declared by the Board and whether or not funds are legally available for the payment thereof. All accrued dividends shall 
remain accumulated, compounding dividends until paid in cash or converted to common shares. 

The Series D Convertible Preferred Stock is entitled to vote alongside our voting common stock on an as-converted basis, 

subject to applicable voting limitations.

So  long  as  any  shares  of  Series  D  Convertible  Preferred  Stock  are  outstanding,  the  Company  is  prohibited  from  taking 
specified actions without the consent of the holders of 55% of the outstanding Series D Convertible Preferred Stock, including: 
(i)  modifying  the  terms,  rights,  preferences,  privileges  or  voting  powers  of  the  Series  D  Convertible  Preferred  Stock; 
(ii)  altering  the  rights,  preferences  or  privileges  of  any  capital  stock  of  the  Company  so  as  to  affect  adversely  the  Series  D 
Convertible  Preferred  Stock;  (iii)  issuing  any  security  senior  to  the  Series  D  Convertible  Preferred  Stock,  or  any  shares  of 
Series D Convertible Preferred Stock other than pursuant to the Combination Agreement dated May 31, 2019 between us, the 
Bennetts, Remington Holdings, L.P. and certain other parties, as amended (the “Combination Agreement”); (iv) entering into 
any agreement that expressly prohibits or restricts the payment of dividends on the Series D Convertible Preferred Stock or the 
common  stock  of  the  Company  or  the  exercise  of  the  Change  of  Control  Put  Option  (as  defined  in  the  Combination 
Agreement); or (v) other than the payment of dividends on the Series D Convertible Preferred Stock or payments to purchase 
any of the Series D Convertible Preferred Stock, transferring all or a substantial portion of the Company’s or its subsidiaries’ 
cash balances or other assets to a person other than the Company or its subsidiaries, other than by means of a dividend payable 
by the Company pro rata to the holders of the Company common stock (together with a corresponding dividend payable to the 
holders of the Series D Convertible Preferred Stock).

After June 30, 2026, we will have the option to purchase all or any portion of the Series D Convertible Preferred Stock 
(except that the option to purchase may not be exercised with respect to shares of Series D Convertible Preferred Stock with an 
aggregate purchase price less than $25.0 million) on a pro rata basis among all holders of the Series D Convertible Preferred 
Stock  (subject  to  the  ability  of  the  holders  to  provide  for  an  alternative  allocation  amongst  themselves),  at  a  price  per  share 
equal to: (i) $25.125; plus (ii) all accrued and unpaid dividends (provided any holder of Series D Convertible Preferred Stock 
shall be entitled to exercise its right to convert its shares of Series D Convertible Preferred Stock into common stock not fewer 
than five business days before such purchase is scheduled to close). 

The Series D Convertible Preferred Stock is only redeemable upon a change in control of the Company by a party other 
than the Bennetts. The Series D Convertible Preferred Stock is not recorded at its maximum redemption amount as the Series D 
Convertible  Preferred  Stock  is  not  currently  redeemable  and  it  is  not  probable  the  Series  D  Convertible  Preferred  Stock  will 
become redeemable in the future. 

As  of  December  31,  2023,  the  Company  had  aggregate  undeclared  preferred  stock  dividends  of  approximately  $28.5 
million, which relates to the second and fourth quarters of 2021 and the fourth quarter of 2023. On each of April 14, 2023, July 
12, 2023 and October 11, 2023 the Company paid $8.7 million of dividends previously declared by the Board with respect to 
the Company’s Series D Convertible Preferred Stock for the first, second and third quarters of 2023.

124

ASHFORD INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (continued)

All  dividends,  declared  and  undeclared,  are  recorded  as  a  reduction  in  net  income  (loss)  attributable  to  common 
stockholders  in  the  period  incurred  in  our  consolidated  statements  of  operations.  All  accrued  dividends  accumulate  and 
compound until paid in cash or converted into common stock of the Company pursuant to the Certificate of Designation for the 
Series  D  Convertible  Preferred  Stock.  Unpaid  Series  D  Convertible  Preferred  Stock  dividends,  declared  and  undeclared, 
totaling  $28.5  million  and  $27.1  million  at  December  31,  2023  and  2022,  respectively,  are  recorded  as  a  liability  in  our 
consolidated balance sheets as “dividends payable.” 

Convertible preferred stock cumulative dividends declared during the years ended December 31, 2023, 2022 and 2021 for 

all issued and outstanding shares were as follows (in thousands, except per share amounts):

Year Ended December 31,

2023

2022

2021

Preferred dividends - declared     ....................................................................... $ 

Preferred dividends per share - declared     ........................................................ $ 

26,099  $ 

1.3650  $ 

52,618  $ 

2.7520  $ 

16,706 

0.8737 

Aggregate undeclared convertible preferred stock cumulative dividends (in thousands, except per share amounts):

Aggregate preferred dividends - undeclared    ........................................................ $ 

Aggregate preferred dividends - undeclared per share    ......................................... $ 

28,508  $ 

1.4910  $ 

18,414 

0.9631 

December 31, 2023

December 31, 2022

16. Equity-Based Compensation 

Under our 2014 Incentive Plan, we are authorized to grant 3,173,812 incentive stock awards in the form of shares of our 
common stock or securities convertible into shares of our common stock. As of December 31, 2023, 593,082 incentive stock 
award  shares  were  available  for  future  issuance  under  the  2014  Incentive  Plan.  As  defined  by  the  2014  Incentive  Plan, 
authorized shares automatically increase on January 1 of each year in an amount equal to 15% of the sum of (i) the fully diluted 
share count and (ii) the shares of common stock reserved for issuance under the Company’s deferred compensation plan less 
shares available under the 2014 Incentive Plan as of December 31 of the previous year. Pursuant to the plan, we have 750,949 
shares of our common stock, or securities convertible into 750,949 shares of our common stock, available for issuance under 
our 2014 Incentive Plan, as of January 1, 2024.

Equity-based  compensation  expense  is  primarily  recorded  in  “salaries  and  benefits  expense”  and  REIT  equity-based 
compensation  expense  is  primarily  recorded  in  “reimbursed  expenses”  in  our  consolidated  statements  of  operations.  The 
components of equity-based compensation expense for the years ended December 31, 2023, 2022 and 2021 are presented below 
by award type (in thousands): 

Equity-based compensation

Class 2 LTIP Units and stock option amortization (1)
Employee LTIP Units and equity grant expense (2)
Director and other non-employee equity grants expense (3)

     ......................................
      .........................

    ................................... $ 

Total equity-based compensation      ............................................................. $ 

Year Ended December 31,
2022

2021

2023

130  $ 

1,729 
553 
2,412  $ 

1,398  $ 
2,135 
512 
4,045  $ 

2,641 
1,217 
695 
4,553 

Other equity-based compensation

REIT equity-based compensation (4)

   ............................................................. $ 
$ 

12,196  $ 
14,608  $ 

16,107  $ 
20,152  $ 

19,098 
23,651 

________

125

 
 
 
 
 
 
ASHFORD INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (continued)

(1)  As of December 31, 2023, the Company had approximately $156,000 of total unrecognized compensation expense related 
to the Class 2 LTIP Units that will be recognized over a weighted average period of 1.2 years. The Company did not grant 
or modify any stock option grants or Class 2 LTIP Units during the years ended December 31, 2023 and 2021. The year 
ended December 31, 2022 includes total compensation expense of approximately $947,000 related to the modification of 
74,000 and 150,000 fully vested stock options and Class 2 LTIP Units (defined below), respectively, awarded to employees 
and management which were granted in December 2014 and expiring in December 2022 under the original grant terms. 
The modification extended the expiration date for the stock options and Class 2 LTIP Unit awards to December 2025. No 
other modifications were made to the original grant terms.

(2)  As  of  December  31,  2023,  the  Company  had  approximately  $2.5  million  of  total  unrecognized  compensation  expense 
related to restricted shares and LTIP Units (defined below) that will be recognized over a weighted average period of 1.6 
years.

(3)  Grants of stock, restricted stock and stock units to independent directors and other non-employees are recorded at fair value 
based on the market price of our shares at grant date, and this amount is expensed in “general and administrative” expense.
(4)  REIT  equity-based  compensation  expense  is  primarily  recorded  in  “reimbursed  expenses”  and  is  associated  with  equity 

grants of Ashford Trust’s and Braemar’s common stock and LTIP units awarded to our officers and employees.

As of December 31, 2023, we had outstanding equity-based compensation awards as follows:

Stock Options—The Company did not grant or modify any stock option grants during the years ended December 31, 2023 
and  2021.  During  the  year  ended  December  31,  2022,  we  modified  74,000  fully  vested  stock  options  to  employees  and 
management  which  were  granted  in  December  2014  and  expiring  in  December  2022  under  the  original  grant  terms.  The 
modification  extended  the  expiration  date  for  the  stock  options  to  December  2025  which  resulted  in  $313,000  of  expense 
recognized on the extension date due to the increase in the fair value of the stock options. No other modifications were made to 
the original grant terms.

A summary of stock option activity is as follows:

Number of 
Options
(In thousands)

Weighted 
Average 
Exercise Price
(per option)

Weighted 
Average 
Contractual 
Term
(In years)

Outstanding, January 1, 2021     .......................................
Forfeited, canceled or expired       ......................................
Conversions to Class 2 LTIP Units    ..............................
Outstanding, December 31, 2021     .................................
Forfeited, canceled or expired       ......................................
Conversions to Class 2 LTIP Units    ..............................
Outstanding, December 31, 2022     .................................
Outstanding, December 31, 2023     .................................
Options exercisable at December 31, 2023   ..................

1,434  $ 
(3)   
(631)   
800 
(76)   
(150)   
574 
574 
574  $ 

67.26 
69.51 
62.72 
70.84 
85.97 
71.06 
68.78 
68.78 
68.78 

Aggregate 
Intrinsic Value 
of In-the
Money Options
(In thousands)
— 
— 
— 
— 
— 
— 
— 
— 
— 

5.67 $ 
7.67  
4.80  
4.56  
— 
4.88  
4.39  
3.39  
3.39 $ 

The  aggregate  intrinsic  value  represents  the  difference  between  the  exercise  price  of  the  stock  options  and  the  quoted 
closing  common  stock  price  as  of  the  end  of  the  period.  At  December  31,  2023,  the  Company  did  not  have  any  remaining 
unrecognized compensation expense related to stock options. 

126

 
 
 
 
 
 
 
 
 
 
 
 
 
 
ASHFORD INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (continued)

Class  2  LTIP  Units—On  September  10,  2021,  the  independent  members  of  the  Board  of  Directors  of  the  Company 
approved Amendment No. 1 (the “Amendment”) to the Third Amended and Restated Limited Liability Company Agreement of 
Ashford  Hospitality  Holdings  LLC  (a  subsidiary  operating  partnership  of  the  Company),  dated  as  of  November  6,  2019  (the 
“LLC Agreement”). The purpose of the Amendment is to create a new class of Class 2 Long-Term Incentive Partnership Units 
(the “Class 2 LTIP Units”) in Ashford Hospitality Holdings LLC (“AHH”), which replicate the economics of a stock option 
granted  by  the  Company  by  converting  (prior  to  the  applicable  final  conversion  date)  into  a  number  of  long-term  incentive 
partnership units (the “LTIP Units”) in AHH based on the appreciation in a share of the Company’s common stock over the 
issue price of the applicable Class 2 LTIP Unit. LTIP Units are in turn convertible into common limited partnership units of 
AHH, which are themselves redeemable for cash or convertible into shares of the Company’s common stock on a 1-for-1 basis 
at the sole option of the Company. The Amendment was approved in order to provide certain executives of the Company the 
opportunity  to  substitute  historical  stock  options  granted  by  the  Company  with  Class  2  LTIP  Units  awarded  under  the 
Company’s 2014 Incentive Plan, as amended, with such Class 2 LTIP Units having an issue price equal to the exercise price of 
the applicable substituted option, the same vesting conditions as the applicable substituted option and a final conversion date 
that is the same as the expiration date of the applicable substituted option. There is no incremental expense recognized upon 
conversion as the fair value of the Class 2 LTIP Units and the applicable substituted options are the same. 

The Company did not grant or modify any Class 2 LTIP Units during the year ended December 31, 2023. During the year 
ended December 31, 2022, certain executives converted 150,000 fully vested stock options to Class 2 LTIP Units. The fully 
vested stock options were granted in December 2014 and expired in December 2022 under the original grant terms. Subsequent 
to  the  conversion  of  the  stock  options  to  Class  2  LTIP  Units,  the  150,000  Class  2  LTIP  Units  were  modified  to  extend  the 
expiration date from December 2022 to December 2025. The extension of the expiration date resulted in $634,000 of expense 
recognized on the extension date due to the increase in the fair value of the Class 2 LTIP Units. No other modifications were 
made to the original grant terms.

During  the  year  ended  December  31,  2022,  48,000  Class  2  LTIP  Units  were  granted  to  an  executive  officer  of  the 
Company  with  a  grant  date  fair  value  of  $390,000.  The  Class  2  LTIP  Units  vest  three  years  from  the  grant  date  with  a 
maximum option term of ten years. The fair value of each Class 2 LTIP Unit granted is estimated on the date of grant using the 
Black-Scholes  option  pricing  model.  The  assumptions  used  to  value  the  Class  2  LTIP  Units  granted  in  the  year  ended 
December 31, 2022 are detailed below:

Grant date fair value      .................................................................................................................. $ 
Assumptions used:   .....................................................................................................................
Expected volatility    .....................................................................................................................
Expected term (in years)       ............................................................................................................
Risk-free interest rate  .................................................................................................................
Expected dividend yield   .............................................................................................................

8.10 

 75.2 %
6.5
 2.2 %
 — %

Year Ended December 31,
2022

127

ASHFORD INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (continued)

A summary of Class 2 LTIP Unit activity is as follows:

Number of 
Shares
(In thousands)

Weighted 
Average 
Exercise Price
(per share)

Weighted 
Average 
Contractual 
Term
(In years)

Outstanding, January 1, 2021     .......................................
Conversions from stock options     ...................................
Outstanding, December 31, 2021     .................................
Granted     .........................................................................
Conversions from stock options     ...................................
Outstanding, December 31, 2022     .................................
Outstanding, December 31, 2023     .................................
Class 2 LTIP Units exercisable at December 31, 2023     

—  $ 
631 
631 
48 
150 
829 
829 
781  $ 

— 
62.72 
62.72 
45.00 
71.06 
63.20 
63.20 
60.59 

Aggregate 
Intrinsic Value 
of In-the
Money Options
(In thousands)
— 
— 
— 
— 
— 
— 
— 
— 

—  $ 
4.80  
4.80  
9.21  
4.88  
4.63  
3.63  
3.16 $ 

The aggregate intrinsic value represents the difference between the exercise price of the Class 2 LTIP Units and the quoted 
closing common stock price as of the end of the period. At December 31, 2023, the Company had approximately $156,000 of 
total  unrecognized  compensation  expense,  related  to  Class  2  LTIP  Units  that  will  be  recognized  over  the  weighted  average 
period of 1.2 years.

128

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ASHFORD INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (continued)

Restricted Stock—A summary of our restricted stock activity, as it relates to equity-based compensation, is as follows (in 

thousands, except per share amounts):

Year Ended December 31,

2023
Weighted 
Average
Price Per 
Share at 
Grant

Restricted 
Shares

Weighted 
Average 
Fair 
Value

Restricted 
Shares

2022
Weighted 
Average
Price Per 
Share at 
Grant

Weighted 
Average 
Fair 
Value

Restricted 
Shares

2021
Weighted 
Average
Price Per 
Share at 
Grant

Weighted 
Average 
Fair 
Value

Outstanding at beginning 
of year    .............................
Restricted shares granted 
(1)
      .....................................
Restricted shares vested   ..
Restricted shares 
forfeited    ...........................
Outstanding at end of 
year    ..................................

228  $ 

12.25  $ 

2,793 

303  $ 

9.93  $ 

3,009 

241  $ 

10.45  $ 

2,518 

136 
(153)   

13.18 
11.13 

1,792 
1,703 

109 
(177)   

15.96 
10.54 

1,740 
1,866 

172 
(107)   

9.03 
9.19 

1,553 
983 

(3)   

14.33 

43 

(7)   

13.44 

94 

(3)   

9.87 

30 

208  $ 

13.64  $ 

2,837 

228  $ 

12.25  $ 

2,793 

303  $ 

9.93  $ 

3,009 

________
(1) Equity-based compensation expense of $672,000, $1.0 million and $580,000 was recognized in connection with stock grants 
of 136,000, 109,000 and 172,000 to our employees and independent directors for the years ended December 31, 2023, 2022 and 
2021, respectively. 

LTIP Units—Under our 2014 Incentive Plan, we are authorized to grant LTIP awards to certain executives and employees 
as compensation which have a vesting period of three years. All LTIP Units are convertible into common shares of AHH at a 
1:1 ratio upon vesting.

A summary of our LTIP Unit activity, as it relates to equity-based compensation, is as follows (in thousands, except per 

share amounts):

Year Ended December 31,

2023

Weighted 
Average
Price Per Share 
at Grant

LTIPs

Weighted 
Average 
Fair Value

LTIPs

2022

Weighted 
Average
Price Per Share 
at Grant

Weighted 
Average 
Fair Value

Outstanding at beginning of year   ........................
LTIPs granted (1)

    .................................................

LTIPs vested   .......................................................

39  $ 

16.14  $ 

41 

(13) 

13.59 

16.14 

Outstanding at end of year    ..................................

67  $ 

14.57  $ 

629 

557 

210 

976 

—  $ 

—  $ 

39 

— 

16.14 

— 

39  $ 

16.14  $ 

— 

629 

— 

629 

________
(1) Equity-based compensation expense of $364,000 and $164,000 was recognized in connection with the grants of 41,000 and 
39,000 LTIP Units for the years ended December 31, 2023 and 2022, respectively. At December 31, 2023, 13,000 LTIP Units 
were vested and the Company had approximately $656,000 of total unrecognized compensation expense related to LTIP Units. 

Deferred Stock Units—Beginning in 2019 under our existing 2014 Incentive Plan, our independent directors may elect to 
receive Deferred Stock Units (“DSU”) which allows deferral of immediate vesting common shares granted in the period until 
the earlier of the end of the director’s service or a change of control in the Company. DSUs are fully vested as of the grant date 
and may only be settled in the Company’s common stock. 

129

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ASHFORD INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (continued)

A summary of our DSU activity, as it relates to equity-based compensation, is as follows (in thousands, except per share 

amounts):

Year Ended December 31,

2023
Weighted 
Average
Price Per 
Share at 
Grant

DSUs

Weighted 
Average 
Fair 
Value

DSUs

2022
Weighted 
Average
Price Per 
Share at 
Grant

Weighted 
Average 
Fair 
Value

DSUs

2021
Weighted 
Average
Price Per 
Share at 
Grant

Weighted 
Average 
Fair 
Value

Outstanding at beginning 
of year   .................................
DSUs granted (1)

     .................

82  $ 

10.76  $ 

30 

10.79 

882 

324 

66  $ 

9.68  $ 

16 

15.27 

Outstanding at end of year      .

112  $ 

10.63  $ 

1,191 

82  $ 

10.76  $ 

639 

244 

882 

43  $ 

9.67  $ 

23 

9.70 

66  $ 

9.68  $ 

416 

223 

639 

________
(1)  Equity-based  compensation  expense  of  $320,000,  $225,000  and  $225,000  was  recognized  in  connection  with  grants  of 
30,000, 16,000 and 23,000 immediately vested DSUs to our independent directors for each of the years ended December 31, 
2023, 2022 and 2021, respectively.

17. Employee Benefit Plans

Deferred Compensation Plan—We administer a non-qualified deferred compensation plan (“DCP”) for certain executive 
officers and other employees which give the participants various investment options, including Ashford Inc. common stock, for 
measurement  that  can  be  changed  by  the  participant  at  any  time.  These  modifications  resulted  in  the  DCP  obligation  being 
recorded as a liability in accordance with the applicable authoritative accounting guidance. Distributions under the DCP for our 
executive officers are made in cash, unless the participant has elected Ashford Inc. common stock as the investment option, in 
which case any such distributions would be made in Ashford Inc. common stock. Additionally, the DCP obligation is carried at 
fair value with changes in fair value reflected in “salaries and benefits” in our consolidated statements of operations.

The following table summarizes the DCP activity (in thousands):

Change in fair value

Unrealized gain (loss)       ................................................................................... $ 

1,959  $ 

477  $ 

(1,671) 

Year Ended December 31,
2022

2021

2023

Distributions
Fair value (1)
Shares (1)

    .................................................................................................. $ 

   ........................................................................................................

—  $ 

— 

—  $ 

— 

51 

3 

________

(1)  Distributions made to one participant.

As of December 31, 2023 and December 31, 2022, the carrying value of the DCP liability was $891,000 and $2.8 million, 

respectively. No distributions were made to any participant during the years ended December 31, 2023 and 2022.

401(k) Plan—Ashford LLC and our consolidated subsidiaries sponsor 401(k) Plans. The 401(k) Plans are qualified defined 
contribution retirement plans that cover employees 21 years of age or older who have completed three months of service. The 
401(k)  Plans  allow  eligible  employees  to  contribute,  subject  to  Internal  Revenue  Service  imposed  limitations,  to  various 
investment funds. The Company and our consolidated subsidiaries make matching cash contributions equal to 100% of up to 
the first 3% of an employee’s eligible compensation contributed to the respective 401(k) Plan and cash contributions equal to 
50% of up to the next 2% of an employee’s eligible compensation contributed to the respective 401(k) Plan. Both participant 
contributions and company matches vest immediately.

130

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ASHFORD INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (continued)

For the years ended December 31, 2023, 2022 and 2021, “salaries and benefits” expense on our consolidated statements of 
operations  included  matching  expense  of  $4.3  million,  $2.8  million  and  $0,  respectively.  For  the  years  ended  December  31, 
2023,  2022  and  2021,  “cost  of  revenues  for  design  and  construction”  on  our  consolidated  statements  of  operations  included 
matching  expense  of  $473,000,  $183,000  and  $0,  respectively.  Due  to  the  significant  negative  impact  on  the  Company’s 
operations and financial results from COVID-19, the Company’s 401(k) match was temporarily suspended for the year ended 
December 31, 2021. 

18. Income Taxes 

The following table reconciles the income tax (expense) benefit at statutory rates to the actual income tax (expense) benefit 

recorded (in thousands):

Income tax (expense) benefit at federal statutory income tax rate    ................ $ 
State income tax (expense) benefit, net of federal income tax benefit    ..........
Foreign income tax expense  ...........................................................................
Income (loss) passed through to common unit holders and noncontrolling 
interests     ..........................................................................................................
Permanent differences  ....................................................................................
Valuation allowance  .......................................................................................
Uncertain tax position     ....................................................................................
Stock compensation expense     .........................................................................
Other   ..............................................................................................................

Total income tax (expense) benefit   ........................................................... $ 

Year Ended December 31,
2022

2021

2023

1,166  $ 
6 

(1,099)   

(125)   
(2,177)   
1,969 

(61)   
361 
504 
544  $ 

(2,422)  $ 
(1,453)   
(1,470)   

58 
(203)   
(1,094)   
(917)   
(741)   
(288)   
(8,530)  $ 

2,261 
437 
(426) 

(32) 
(1,086) 
(860) 
— 
— 
(132) 
162 

The U.S. and foreign components of income (loss) before income taxes were as follows (in thousands):

Year Ended December 31,

2023

2022

2021

Domestic     ........................................................................................................ $ 
Foreign   ...........................................................................................................

(9,819)  $ 

4,664  $ 

(11,718) 

4,268 

6,789 

738 

Total income (loss) before income taxes     ................................................... $ 

(5,551)  $ 

11,453  $ 

(10,980) 

The components of income tax (expense) benefit are as follows (in thousands):

Year Ended December 31,
2022

2021

2023

Current:

Federal     ......................................................................................................... $ 
Foreign      ........................................................................................................

State    .............................................................................................................

Total current   ............................................................................................

(888)  $ 

(7,928)  $ 

(4,192) 

(1,475)   

(1,374)   

(3,737)   

(2,031)   

(2,829)   

(223) 

(479) 

(12,788)   

(4,894) 

Deferred:

Federal     .........................................................................................................

Foreign      ........................................................................................................

State    .............................................................................................................

Total deferred   ..........................................................................................
Total income tax (expense) benefit    ................................................................ $ 

14 
3,181 

1,086 

4,281 

5,301 
(125)   

(918)   

4,258 

544  $ 

(8,530)  $ 

4,081 
(203) 

1,178 

5,056 

162 

131

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ASHFORD INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (continued)

Penalties  of  $6,000,  $20,000  and  interest  of  $32,000  were  paid  to  taxing  authorities  for  the  years  ended  December  31, 

2023, 2022 and 2021, respectively.

At December 31, 2023 and 2022, our net deferred tax asset (liability) and related valuation allowance on the consolidated 

balance sheets, consisted of the following (in thousands):

Deferred tax assets

Investments in unconsolidated entities and joint ventures     ..................................................... $ 
Capitalized acquisition costs      ..................................................................................................
Deferred compensation   ...........................................................................................................
Accrued expenses     ...................................................................................................................
Equity-based compensation    ....................................................................................................
Deferred revenue      ....................................................................................................................

Net operating loss carryover    ...................................................................................................

Charitable contributions carryover    .........................................................................................
Total gross deferred tax assets    ............................................................................................

Less: Valuation allowance    ......................................................................................................

Total deferred tax assets, net of valuation allowance (1)

       ...................................................

Deferred tax liabilities

Prepaid expenses    ....................................................................................................................
Property and equipment     ..........................................................................................................

Intangibles    ..............................................................................................................................

Investment in insurance subsidiary       ........................................................................................
Total deferred tax liabilities  ................................................................................................
Total net deferred tax assets (liabilities)     ........................................................................... $ 

December 31,

2023

2022

161  $ 

4,431 
198 
7,014 
10,748 

887 

8,483 

580 
32,502 

(6,126)   
26,376 

(872)   
(5,025)   

(39,951)   
(5,687)   
(51,535)   
(25,159)  $ 

136 
5,618 
711 
2,453 
10,881 

930 

6,911 

— 
27,640 

(7,774) 
19,866 

(709) 
(4,297) 

(42,733) 
— 
(47,739) 
(27,873) 

________
(1) 

Includes $4.4 million of deferred tax assets presented in our consolidated balance sheet as of December 31, 2023, of which 
$3.2  million  and  $1.2  million  of  deferred  tax  assets  are  assigned  to  our  INSPIRE  Mexico  and  Warwick  subsidiaries, 
respectively.

At  December  31,  2023,  the  Company  had  federal  net  operating  loss  carryforwards  of  approximately  $26.2  million, 
primarily  related  to  the  separate  company  filing  for  OpenKey.  These  NOLs  are  only  available  to  reduce  future  federal  tax 
liabilities at each separate entity. If unused, $5.9 million of the OpenKey federal net operating loss carryforwards expire in tax 
year beginning in 2036, with all other federal net operating losses having an indefinite carryforward period.

At December 31, 2023, the Company also had state net operating loss carryforwards of $3.2 million with, $3.2 million of 
these loss carryforwards only available to OpenKey. The Company had foreign net operating loss carryforwards of $9.6 million 
related primarily to its operations in the U.S. Virgin Islands.

We  evaluate  the  recoverability  of  our  deferred  tax  assets  quarterly  to  determine  if  valuation  allowances  are  required  or 
should  be  adjusted.  We  assess  whether  valuation  allowances  should  be  established  against  deferred  tax  assets  based  on 
consideration  of  all  available  evidence,  both  positive  and  negative,  using  a  “more  likely  than  not”  standard.  The  analysis 
utilized in determining the valuation allowance involves considerable judgment and assumptions.

Valuation allowances are recorded to reduce deferred tax assets to the amount that will more likely than not be realized. At 
December  31,  2023,  there  is  a  full  valuation  allowance  on  the  deferred  tax  assets  related  to  OpenKey  totaling  $6.1  million. 
During 2023, the valuation allowance of $2.6 million related to INSPIRE Mexico was reversed due to positive evidence that the 
deferred tax asset balances will be realized in future years.

132

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ASHFORD INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (continued)

A reconciliation of the unrecognized tax benefit is as follows (in thousands):

Year Ended December 31,
2022

2021

2023

Balance at the beginning of the year   ............................................................... $ 
Gross increases for tax positions of prior years ...............................................
Balance at the end of year   ............................................................................... $ 

1,161  $ 

—  $ 

77 

1,161 

1,238  $ 

1,161  $ 

— 

— 

— 

The  total  amount  of  unrecognized  tax  benefits  that  could  affect  the  Company’s  effective  tax  rate  if  recognized  was 
$978,000,  net  of  federal  benefit,  as  of  December  31,  2023.  The  Company’s  policy  is  to  record  penalty  and  interest  as  a 
component of income tax expense. See note 2.

19. Related Party Transactions 

As an asset manager providing advisory services to Ashford Trust and Braemar, as well as holding an ownership interest in 
other businesses providing products and services to the hospitality industry, including Ashford Trust and Braemar, related party 
transactions are inherent in our business. Unless otherwise noted, the activity of Ashford Trust includes Stirling OP. Details of 
our related party transactions are presented below.

Ashford  Trust—We  are  a  party  to  an  amended  and  restated  advisory  agreement  with  Ashford  Trust  and  its  operating 
subsidiary, Ashford Hospitality Limited Partnership (“Ashford Trust OP”). The base fee is paid monthly calculated as 1/12th of 
0.70% of Ashford Trust’s total market capitalization plus the Net Asset Fee Adjustment, as defined in our advisory agreement, 
subject to a minimum monthly base fee. We are also entitled to an incentive advisory fee that is measured annually in each year 
that  Ashford  Trust’s  annual  total  stockholder  return  exceeds  the  average  annual  total  stockholder  return  for  Ashford  Trust’s 
peer group, subject to the FCCR Condition, as defined in the advisory agreement. Reimbursement for overhead, internal audit, 
risk  management  advisory  services  and  asset  management  services,  including  compensation,  benefits  and  travel  expense 
reimbursements,  are  billed  monthly  to  Ashford  Trust  based  on  a  pro  rata  allocation  as  determined  by  the  ratio  of  Ashford 
Trust’s net investment in hotel properties in relation to the total net investment in hotel properties for both Ashford Trust and 
Braemar.  We  also  record  cost  reimbursement  revenue  for  equity  grants  of  Ashford  Trust  common  stock  and  LTIP  units 
awarded to our officers and employees in connection with providing advisory services equal to the grant date fair value of the 
award  in  proportion  to  the  requisite  service  period  satisfied  during  the  period,  as  well  as  an  offsetting  expense  in  an  equal 
amount included in “reimbursed expenses.”

On March 12, 2024, we entered into the Third Amended and Restated Advisory Agreement with Ashford Trust (the “Third 
Amended and Restated Advisory Agreement”). The Third Amended and Restated Advisory Agreement amends and restates the 
terms of the Second Amended and Restated Advisory Agreement, dated January 14, 2021, to, among other items: (i) require 
Ashford Trust pay the advisor the Portfolio Company Fee (as defined in the Third Amended and Restated Advisory Agreement) 
upon  certain  specified  defaults  under  Ashford  Trust’s  loan  agreements  resulting  in  the  foreclosure  of  Ashford  Trust’s  hotel 
properties,  (ii)  provide  that  there  shall  be  no  additional  payments  to  the  advisor  from  the  amendments  to  the  master  hotel 
management  agreement  between  Ashford  Trust  and  Remington  Hospitality  and  the  master  project  management  agreement 
between Ashford Trust and Premier until Ashford Trust’s Oaktree Credit Agreement is paid in full, and limits, for a period of 
two years thereafter, the incremental financial impact to no more than $2 million per year in additional payments to the advisor 
from  such  amendments,  (iii)  reduces  the  Consolidated  Tangible  Net  Worth  covenant  (as  defined  in  the  Third  Amended  and 
Restated Advisory Agreement) to $750 million (plus 75% of net equity proceeds received) from $1 billion (plus 75% of net 
equity proceeds received), (iv) revise the criteria that would constitute a Company Change of Control (as defined in the Third 
Amended and Restated Advisory Agreement), (v) revise the definition of termination fee to provide for a minimum amount of 
such termination fee and (vi) revise the criteria that would constitute a voting control event. 

As of December 2023, we are a party to an advisory agreement with Stirling and Stirling’s subsidiary Stirling OP. The base 
fee  is  paid  monthly  calculated  as  1.25%  of  the  aggregate  net  asset  value  (“NAV”)  of  Stirling’s  common  shares  and  Stirling 
OP’s units, excluding Stirling’s Class E Common Shares (the “Class E Common Shares”) and Stirling OP’s Class E Units (the 
“Class E Units”), before giving effect to any accruals for any fees or distributions. The base fee may be paid, at the Company’s 
election,  in  cash  or  cash  equivalent  aggregate  NAV  amounts  of  Class  E  Common  Shares  or  Class  E  Units.  If  the  Company 
elects  to  receive  any  portion  of  its  base  fee  in  Class  E  Common  Shares  or  Class  E  Units,  the  Company  may  elect  to  have 
Stirling repurchase such Class E Common Shares or Class E Units from the Company at a later date at a repurchase price per 
Class E Common Share or Class E Unit, as applicable, equal to the NAV per Class E Common Share. As long as the advisory 

133

 
 
 
ASHFORD INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (continued)

agreement is not terminated, the Company holds a performance participation interest in Stirling OP that entitles it to receive an 
allocation from Stirling OP equal to 12.5% of the total return on certain classes of Stirling OP’s units, subject to certain terms. 
The Company may allocate up to 50% of the performance participation interest to its employees. 

Premier is party to master project management agreements with Ashford Trust OP and certain of its affiliates and, as of 
December  2023,  Stirling  OP  and  certain  of  its  affiliates  to  provide  comprehensive  and  cost-effective  design,  development, 
architectural, and project management services and a related mutual exclusivity agreement with Ashford Trust and Stirling. 

On March 12, 2024, Premier entered into an Amended and Restated Master Project Management Agreement with Ashford 
Hospitality Limited Partnership (the “A&R PMA”). The provisions of the A&R PMA are substantially the same as the Master 
Project Management Agreement, dated as of August 8, 2018. The A&R PMA provides for an initial term of ten years as to each 
hotel governed by the A&R PMA. The term may be renewed by Premier, at its option, for three successive periods of seven 
years each, and, thereafter, a final term of four years, provided that at the time the option to renew is exercised, Premier is not 
then  in  default  under  the  A&R  PMA.  The  A&R  PMA  also  (i)  provides  that  fees  will  be  payable  monthly  as  the  service  is 
delivered  based  on  percentage  completion;  (ii)  allows  a  project  management  fee  to  be  paid  on  a  development,  together  with 
(and  not  in  lieu  of)  the  development  fee;  and  (iii)  fixes  the  fees  for  FF&E  purchasing,  expediting,  freight  management  and 
warehousing at 8%.

Remington is party to a master hotel management agreement with Ashford Trust and certain of its affiliates to provide hotel 
management services. Remington additionally managed three of Stirling OP’s properties. Ashford Trust pays the Company a 
monthly hotel management fee equal to the greater of approximately $17,000 per hotel (increased annually based on consumer 
price index adjustments) or 3% of gross revenue (the “base fee”) as well as annual incentive hotel management fees, if certain 
operational criteria are met, and other general and administrative expense reimbursements. Ashford Trust pays the base fee and 
reimburses all expenses for Remington-managed hotels on a weekly basis for the preceding week. Remington is also party to a 
mutual exclusivity agreement with Ashford Trust and Ashford Trust OP.

On  March  12,  2024,  Remington  entered  into  a  Second  Consolidated,  Amended  and  Restated  Hotel  Master  Management 
Agreement  with  Ashford  TRS  Corporation  (the  “Second  A&R  HMA”).  The  provisions  of  the  Second  A&R  HMA  are 
substantially  the  same  as  in  the  Consolidated,  Amended  and  Restated  Hotel  Master  Management  Agreement,  dated  as  of 
August 8, 2018. The Second A&R HMA provides for an initial term of ten years as to each hotel governed by the Second A&R 
HMA. The term may be renewed by Remington, at its option, for three successive periods of seven years each, and, thereafter, a 
final term of four years, provided that at the time the option to renew is exercised, Remington is not then in default under the 
Second A&R HMA. The Second A&R HMA also provides that Remington may charge market premiums for its self-insured 
health plans to its hotel employees, the cost of which is an operating expense of the hotel properties.

Lismore has certain agreements with Ashford Trust to provide debt placement, modifications and refinancings of certain 
mortgage  debt.  Lismore’s  fees  are  recognized  based  on  a  stated  percentage  of  the  loan  amount  when  services  have  been 
rendered and the subject loan, modification or other transaction is closed.

Lismore also previously held an agreement with Ashford Trust (the “Ashford Trust Agreement”) with an effective date of 
April 6, 2020 pursuant to which Lismore negotiated forbearance, modifications and refinancings of the existing mortgage debt 
on  Ashford  Trust’s  hotels.  The  Ashford  Trust  Agreement  additionally  allowed  for  the  Company  to  receive  certain  fees  for 
refinancings  performed  within  eight  months  after  the  Ashford  Trust  Agreement  terminates.  The  Ashford  Trust  Agreement 
terminated effective April 6, 2022. For the years ended December 2023, 2022 and 2021, the Company recognized revenue of 
$0, $2.4 million and $10.3 million, respectively, under the Ashford Trust Agreement. Revenue recognized for the year ended 
December  31,  2021  includes  a  $1.2  million  cumulative  catch-up  adjustment  to  revenue  which  was  previously  considered 
constrained. As of December 31, 2023 and 2022, the Company did not have any deferred income related to the Ashford Trust 
Agreement.

During the year ended December 31, 2023, Lismore entered into various 12-month agreements with Ashford Trust to seek 
modifications or refinancings of certain mortgage loans held by Ashford Trust. For the year ended December 31, 2023, Lismore 
recognized approximately $748,000 in revenue under the agreement. As of December 31, 2023, the Company had $183,000 of 
deferred income recorded related to these agreements.

The following table summarizes the revenues and expenses related to Ashford Trust (in thousands): 

134

ASHFORD INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (continued)

Year Ended December 31,
2022

2021

2023

REVENUES BY TYPE
Advisory services fees:

Base advisory fees ....................................................................................... $ 

33,176  $ 

34,802  $ 

36,239 

Hotel management fees:

Base management fees   ................................................................................

Incentive management fees  .........................................................................

Total hotel management fees revenue (1)

    ...............................................

25,469 

4,963 

30,432 

23,873 

6,066 

29,939 

17,819 

4,180 

21,999 

Design and construction fees revenue (2)

     ...................................................

15,911 

11,601 

4,032 

    ..............................................
    .............................................................
   .....................................................................................

Other revenue:
Watersports, ferry and excursion services (4)
Debt placement and related fees (5)
Premiums earned (6)
Cash management fees (7)
  ............................................................................
Claims management services (8)
     ..................................................................
Other services (9)..........................................................................................
Total other revenue    ................................................................................

68 
2,261 
142 

139 
9 

1,561 
4,180 

217 
3,282 
— 

97 
17 

1,438 
5,051 

— 
11,381 
— 

— 
74 

1,628 
13,083 

Cost reimbursement revenue   .....................................................................

278,731 

244,148 

162,920 

Total revenues    ............................................................................................. $ 

362,430  $ 

325,541  $ 

238,273 

REVENUES BY SEGMENT (10)

Advisory    ....................................................................................................... $ 

47,625  $ 

48,859  $ 

Remington  .....................................................................................................
Premier   ..........................................................................................................

INSPIRE     .......................................................................................................
RED    ..............................................................................................................

OpenKey      .......................................................................................................
Corporate and other (11)
Total revenues    ............................................................................................. $ 

      .................................................................................

282,533 
22,961 

111 
117 

119 

8,964 

255,387 
18,776 

85 
231 

123 

51,726 

167,600 
5,939 

— 
— 

119 

2,080 

12,889 

362,430  $ 

325,541  $ 

238,273 

COST OF REVENUES

Cost of revenues for audio visual (3)

   .............................................................. $ 

9,841  $ 

7,663  $ 

2,969 

SUPPLEMENTAL REVENUE INFORMATION

Audio visual revenue from guests at REIT properties (3)
Watersports, ferry and excursion services revenue from guests at REIT 
properties (4)

    ...................................................................................................

  .............................. $ 

22,878  $ 

18,183  $ 

6,734 

171 

190 

545 

________

135

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ASHFORD INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (continued)

(1) Hotel  management  fees  revenue  is  reported  within  our  Remington  segment.  Base  management  fees  and  incentive 
management fees are recognized when services have been rendered. Remington receives base management fees of 3% of 
gross hotel revenue for managing the hotel employees and daily operations of the hotels, subject to a specified floor (which 
is  subject  to  increase  annually  based  on  increases  in  the  consumer  price  index).  Remington  receives  an  incentive 
management  fee  equal  to  the  lessor  of  1%  of  each  hotel’s  annual  gross  revenues  or  the  amount  by  which  the  respective 
hotel’s  gross  operating  profit  exceeds  the  hotel’s  budgeted  gross  operating  profit.  See  note  3  for  discussion  of  the  hotel 
management fees revenue recognition policy. 

(2)  Design  and  construction  fees  revenue  primarily  consists  of  revenue  generated  within  our  Premier  segment  by  providing 
design,  development,  architectural,  and  project  management  services  for  which  Premier  receives  fees.  See  note  3  for 
discussion of the design and construction fees revenue recognition policy. 

(3) 

INSPIRE  and  RED  primarily  contract  directly  with  customers  to  whom  they  provide  services.  INSPIRE  and  RED 
recognize  the  gross  revenue  collected  from  their  customers  by  the  hosting  hotel  or  venue.  Commissions  retained  by  the 
hotel or venue, including Ashford Trust, for INSPIRE and RED are recognized in “cost of revenues for audio visual” and 
“other”  operating  expense,  respectively,  in  our  consolidated  statements  of  operations.  See  note  3  for  discussion  of  the 
revenue recognition policy. 

(4)  Watersports, ferry and excursion services revenue includes revenue that is earned by RED for providing services directly to 

Ashford Trust rather than contracting with third-party customers.

(5)  Debt  placement  and  related  fees  are  earned  by  Lismore  for  providing  debt  placement,  modification,  forbearance  and 

refinancing services.

(6)  Premiums earned is recognized by our insurance subsidiary, Warwick, from general liability and workers’ compensation 
insurance premiums. Revenue from insurance premiums is recognized ratably over the contractual terms of the respective 
written policy.

(7)  Cash management fees include revenue earned by providing active management and investment of Ashford Trust’s excess 

cash in short-term U.S. Treasury securities.

(8)  Claims  management  services  include  revenue  earned  from  providing  insurance  claim  assessment  and  administration 

services. 

(9)  Other services revenue is primarily associated with other hotel products and services, such as mobile key applications and 

hypoallergenic premium rooms, provided to Ashford Trust by our consolidated subsidiaries, OpenKey and Pure Wellness. 

(10)  See note 21 for discussion of segment reporting.
(11) The  Corporate  and  Other  segment’s  revenue  includes  cost  reimbursement  revenue  from  Ashford  Trust’s  capital 
contributions to Ashford Securities under the Third Amended and Restated Contribution Agreement between the Company, 
Ashford  Trust  and  Braemar.  Capital  contributions  are  divided  between  the  Company,  Ashford  Trust  and  Braemar  based 
upon  the  actual  amount  of  capital  raised  through  Ashford  Securities  for  each  company  which  may  result  in  increases  or 
decreases to cost reimbursement revenue in any given reporting period. See discussion regarding Ashford Securities below.

The  following  table  summarizes  amounts  due  (to)  from  Ashford  Trust,  net  at  December  31,  2023  and  2022  associated 
primarily  with  the  advisory  services  fee  and  other  fees  discussed  above,  as  it  relates  to  each  of  our  consolidated  entities  (in 
thousands):

December 31, 2023

December 31, 2022

Ashford LLC  ............................................................................................................................... $ 

8,656  $ 

Remington    ...................................................................................................................................  

Premier       ........................................................................................................................................  

INSPIRE     ......................................................................................................................................  

RED    .............................................................................................................................................  

OpenKey   ......................................................................................................................................  

Pure Wellness     ..............................................................................................................................  

5,134 

3,391 

1,495 

12 

10 

235 

(4,002) 

(2,015) 

2,475 

1,718 

5 

(35) 

657 

Due (to) from Ashford Trust    ................................................................................................... $ 

18,933  $ 

(1,197) 

136

 
 
 
 
 
 
ASHFORD INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (continued)

Braemar—We are also a party to an amended and restated advisory agreement with Braemar and its operating subsidiary, 
Braemar  Hospitality  Limited  Partnership  (“Braemar  OP”).  The  base  fee  is  paid  monthly  calculated  as  1/12th  of  0.70%  of 
Braemar’s  total  market  capitalization  plus  the  Net  Asset  Fee  Adjustment,  as  defined  in  our  advisory  agreement,  subject  to  a 
minimum  monthly  base  fee.  Reimbursement  for  overhead,  internal  audit,  risk  management  advisory  services  and  asset 
management  services,  including  compensation,  benefits  and  travel  expense  reimbursements,  are  billed  monthly  to  Braemar 
based on a pro rata allocation as determined by the ratio of Braemar’s net investment in hotel properties in relation to the total 
net investment in hotel properties for both Ashford Trust and Braemar. We also record cost reimbursement revenue for equity 
grants of Braemar common stock and LTIP units awarded to our officers and employees in connection with providing advisory 
services equal to the grant date fair value of the award in proportion to the requisite service period satisfied during the period, as 
well  as  an  offsetting  expense  in  an  equal  amount  included  in  “reimbursed  expenses.”  We  are  also  entitled  to  an  incentive 
advisory fee that is measured annually in each year that Braemar’s annual total stockholder return exceeds the average annual 
total stockholder return for Braemar’s peer group, subject to the FCCR Condition, as defined in the advisory agreement.

Premier  is  party  to  a  master  project  management  agreement  with  Braemar  OP  and  Braemar  TRS  Corporation,  a  wholly 
owned  subsidiary  of  Braemar  OP,  and  certain  of  their  affiliates  to  provide  comprehensive  and  cost-effective  design, 
development,  architectural,  and  project  management  services  and  a  related  mutual  exclusivity  agreement  with  Braemar  and 
Braemar  OP.  Subsequent  to  December  31,  2023,  the  agreement  was  amended  resulting  in  fees  under  the  agreement  being 
payable  monthly  as  the  service  is  delivered  based  on  percentage  complete,  as  reasonably  determined  by  Premier  for  each 
service, or payable as set forth in other agreements.

Remington is party to a master hotel management agreement with Braemar TRS Corporation and certain of its affiliates to 
provide  hotel  management  services.  Braemar  pays  the  Company  a  monthly  hotel  management  fee  equal  to  the  greater  of 
approximately $17,000 per hotel (increased annually based on consumer price index adjustments) or 3% of gross revenue (the 
“base  fee”)  as  well  as  annual  incentive  hotel  management  fees,  if  certain  operational  criteria  are  met,  and  other  general  and 
administrative expense reimbursements. Braemar pays the base fee and reimburses all expenses for Remington-managed hotels 
on  a  weekly  basis  for  the  preceding  week.  Remington  is  also  party  to  a  mutual  exclusivity  agreement  with  Braemar  and 
Braemar OP.

Lismore  has  certain  agreements  with  Braemar  to  provide  debt  placement,  modifications  and  refinancings  of  certain 
mortgage  debt.  Lismore’s  fees  are  recognized  based  on  a  stated  percentage  of  the  loan  amount  when  services  have  been 
rendered and the subject loan, modification or other transaction is closed.

On  March  20,  2020,  Lismore  entered  into  an  agreement  with  Braemar  to  negotiate  the  refinancing,  modification  or 
forbearance  of  the  existing  mortgage  and  mezzanine  debt  on  Braemar’s  hotels  (the  “Braemar  Agreement”).  The  Braemar 
Agreement  terminated  effective  March  20,  2021.  For  the  years  ended  December  31,  2023,  2022  and  2021,  the  Company 
recognized  revenue  of  $0,  $0  and  $853,000,  respectively,  related  to  the  Braemar  Agreement.  As  of  December  31,  2023  and 
2022, the Company did not have any deferred income related to the Braemar Agreement.

During  the  year  ended  December  31,  2023,  Lismore  entered  into  a  12-month  agreement  with  Braemar  to  seek 
modifications  or  refinancings  of  certain  mortgage  debt  held  by  Braemar.  For  the  year  ended  December  31,  2023,  Lismore 
recognized approximately $312,000 in revenue under the agreement. As of December 31, 2023, the Company had $52,000 of 
deferred income recorded related to the agreement.

The following table summarizes the revenues and expenses related to Braemar (in thousands):

137

ASHFORD INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (continued)

Year Ended December 31,
2022

2021

2023

REVENUES BY TYPE
Advisory services fees:
Base advisory fees    ....................................................................................... $ 
Incentive advisory fees (1)
Other advisory revenue (2)

    ............................................................................
     ...........................................................................
Total advisory services fees revenue     .....................................................

13,983  $ 
268 
521 
14,772 

12,790  $ 
268 
521 
13,579 

10,806 
— 
521 
11,327 

Hotel management fees:
Base management fees    ................................................................................
Incentive management fees    .........................................................................
    ...............................................

Total hotel management fees revenue (3)

Design and construction fees revenue (4)

   ....................................................

Other revenue:
Watersports, ferry and excursion services (6)
  ...............................................
Debt placement and related fees (7)
  ..............................................................
Premiums earned (8)
     .....................................................................................
Cash management fees (9)
    ............................................................................
Claims management services (10)
     .................................................................
Other services (11).........................................................................................
Total other revenue   ................................................................................

2,471 
— 
2,471 

7,800 

2,314 
2,373 
21 
117 
3 
248 
5,076 

2,959 
786 
3,745 

7,365 

2,293 
940 
— 
38 
3 
166 
3,440 

2,304 
612 
2,916 

2,230 

2,605 
1,003 
— 
— 
7 
192 
3,807 

Cost reimbursement revenue   .....................................................................

52,929 

57,396 

30,394 

Total revenues    ................................................................................................ $ 

83,048  $ 

85,525  $ 

50,674 

REVENUES BY SEGMENT (12)

Advisory     ...................................................................................................... $ 
Remington   ...................................................................................................
Premier   ........................................................................................................
INSPIRE  ......................................................................................................
RED   .............................................................................................................
OpenKey     .....................................................................................................
Corporate and other (13)
 ................................................................................

Total revenues    ................................................................................................ $ 

31,334  $ 
27,577 
12,652 
101 
2,356 
38 
8,990 
83,048  $ 

28,486  $ 
28,181 
9,875 
72 
2,304 
38 
16,569 
85,525  $ 

22,911 
18,345 
3,009 
— 
2,605 
38 
3,766 
50,674 

COST OF REVENUES (5)

Cost of revenues for audio visual    ................................................................ $ 
Other   ............................................................................................................

4,371  $ 
1,950 

3,842  $ 
1,153 

998 
421 

SUPPLEMENTAL REVENUE INFORMATION

Audio visual revenues from guests at REIT properties (5)
Watersports, ferry and excursion services revenue from guests at REIT 
properties (5)

       ...................................................................................................

     ............................ $ 

10,829  $ 

9,384  $ 

2,175 

2,894 

2,132 

2,117 

________

138

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ASHFORD INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (continued)

(1)  The incentive advisory fees for the years ended December 31, 2023 and 2022 includes the pro rata portion of the second 
year  and  first  year  installment,  respectively,  of  the  2022  incentive  advisory  fee.  Incentive  fee  payments  are  subject  to 
meeting  the  December  31st  FCCR  Condition  each  year,  as  defined  in  our  advisory  agreements.  The  annual  total 
stockholder return did not meet the relevant incentive fee thresholds during the 2023 and 2021 measurement period.

(2)

In  connection  with  our  Fourth  Amended  and  Restated  Braemar  Advisory  Agreement,  a  $5.0  million  cash  payment  was 
made by Braemar upon approval by Braemar’s stockholders, which is recognized over the 10-year initial term.

(3)  Hotel  management  fees  revenue  is  reported  within  our  Remington  segment.  Base  management  fees  and  incentive 
management fees are recognized when services have been rendered. Remington receives base management fees of 3% of 
gross hotel revenue for managing the hotel employees and daily operations of the hotels, subject to a specified floor (which 
is  subject  to  increase  annually  based  on  increases  in  the  consumer  price  index).  Remington  receives  an  incentive 
management  fee  equal  to  the  lessor  of  1%  of  each  hotel’s  annual  gross  revenues  or  the  amount  by  which  the  respective 
hotel’s  gross  operating  profit  exceeds  the  hotel’s  budgeted  gross  operating  profit.  See  note  3  for  discussion  of  the  hotel 
management fees revenue recognition policy. 

(5) 

(4)  Design  and  construction  fees  revenue  primarily  consists  of  revenue  generated  within  our  Premier  segment  by  providing 
design,  development,  architectural  and  project  management  services  for  which  Premier  receives  fees.  See  note  3  for 
discussion of the design and construction fees revenue recognition policy. 
INSPIRE  and  RED  primarily  contract  directly  with  third-party  customers  to  whom  they  provide  services.  INSPIRE  and 
RED recognize the gross revenue collected from their customers by the hosting hotel or venue. Commissions retained by 
the hotel or venue, including Braemar, for INSPIRE and RED are recognized in “cost of revenues for audio visual” and 
“other”  operating  expense,  respectively,  in  our  consolidated  statements  of  operations.  See  note  3  for  discussion  of  the 
revenue recognition policy. 

(6)  Watersports, ferry and excursion services revenue includes revenue that is earned by RED for providing services directly to 

Braemar rather than contracting with third-party customers.

(7)  Debt  placement  and  related  fees  are  earned  by  Lismore  for  providing  debt  placement,  modification  and  refinancing 

services.

(8) Premiums earned is recognized by our insurance subsidiary, Warwick, from general liability and workers’ compensation 
insurance premiums. Revenue from insurance premiums is recognized ratably over the contractual terms of the respective 
written policy.

(9)  Cash management fees include revenue earned by providing active management and investment of Braemar’s excess cash 

in short-term U.S. Treasury securities.

(10)  Claims  management  services  include  revenue  earned  from  providing  insurance  claim  assessment  and  administration 

services. 

(11)  Other services revenue is primarily associated with other hotel products and services, such as mobile key applications and 

hypoallergenic premium rooms, provided to Braemar by our consolidated subsidiaries, OpenKey and Pure Wellness.

(12)  See note 21 for discussion of segment reporting. 
(13) The Corporate and Other segment’s revenue includes cost reimbursement revenue from Braemar’s capital contributions to 
Ashford Securities under the Third Amended and Restated Contribution Agreement between the Company, Ashford Trust 
and Braemar. Capital contributions are divided between the Company, Ashford Trust and Braemar based upon the actual 
amount of capital raised through Ashford Securities for each company which may result in increases or decreases to cost 
reimbursement revenue in any given reporting period. See discussion regarding Ashford Securities below.

The following table summarizes amounts due (to) from Braemar, net at December 31, 2023 and 2022 associated primarily 

with the advisory services fee and other fees discussed above, as it relates to each of our consolidated entities (in thousands):

139

ASHFORD INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (continued)

December 31, 2023

December 31, 2022

Ashford LLC     ............................................................................................................................... $ 

(2,433)  $ 

Remington   ...................................................................................................................................  

Premier    ........................................................................................................................................  

INSPIRE ......................................................................................................................................  

RED    .............................................................................................................................................  

OpenKey       .....................................................................................................................................  

Pure Wellness   ..............................................................................................................................  

173 

2,177 

599 

193 

5 

— 

7,253 

(69) 

3,443 

917 

193 

8 

83 

Due (to) from Braemar    ............................................................................................................ $ 

714  $ 

11,828 

Ashford  Securities—On  December  31,  2020,  an  Amended  and  Restated  Contribution  Agreement  (the  “Amended  and 
Restated Contribution Agreement”, and as further amended from time to time, the “Contribution Agreement”) was entered into 
by  the  Company,  Ashford  Trust  and  Braemar  (collectively,  the  “Parties”  and  each  individually  a  “Party”)  with  respect  to 
funding  certain  expenses  of  Ashford  Securities.  Beginning  on  the  effective  date  of  the  Amended  and  Restated  Contribution 
Agreement, costs to fund the operations of Ashford Securities were allocated 50% to the Company, 50% to Braemar and 0% to 
Ashford  Trust.  Upon  reaching  the  earlier  of  $400  million  in  aggregate  non-listed  preferred  equity  offerings  or  other  debt  or 
equity offerings through Ashford Securities or June 10, 2023, there was a true up (the “Amended and Restated True-Up Date”) 
among the Parties whereby the actual amount contributed by each Party was based on the actual amount of capital raised by 
such Party through Ashford Securities (the resulting ratio of contributions among the Parties, the “Initial True-Up Ratio”). On 
January  27,  2022,  the  Parties  entered  into  a  Second  Amended  and  Restated  Contribution  Agreement  which  provided  for  an 
additional $18 million in aggregate contributions to Ashford Securities allocated 10% to the Company, 45% to Ashford Trust 
and  45%  to  Braemar.  On  February  3,  2023,  the  Amended  and  Restated  True-Up  Date  occurred  and,  on  March  30,  2023, 
Braemar paid the Company $8.7 million for Braemar’s portion of their contributions to fund Ashford Securities as calculated 
under the Initial True-Up Ratio. The $8.7 million payment consisted of $2.5 million and $6.2 million for the Company’s and 
Ashford Trust’s prior contributions made to Ashford Securities, respectively, which were owed by Braemar as calculated under 
the Initial True-Up Ratio. On March 30, 2023, the Company paid Ashford Trust $6.2 million.

On February 1, 2023, the Company entered into a Third Amended and Restated Contribution Agreement, which provided 
that after the Amended and Restated True-Up Date, capital contributions for the remainder of fiscal year 2023 would be divided 
between each Party based on the Initial True-Up Ratio, there would be a true up reflecting amounts raised by Ashford Securities 
since June 10, 2019, and thereafter, the capital contributions would be divided among each Party in accordance the cumulative 
ratio  of  capital  raised  by  the  Parties.  However,  effective  January  1,  2024,  the  Company  entered  into  a  Fourth  Amended  and 
Restated  Contribution  Agreement  with  Ashford  Trust  and  Braemar  which  states  that,  notwithstanding  anything  in  the  prior 
contribution  agreements:  (1)  the  Parties  equally  split  responsibility  for  all  aggregate  contributions  made  by  them  to  Ashford 
Securities through September 30, 2021 and (2) thereafter, their contributions for each quarter will be based on the ratio of the 
amounts raised by each Party through Ashford Securities the prior quarter compared to the total aggregate amount raised by the 
Parties  through  Ashford  Securities  the  prior  quarter.  To  the  extent  contributions  made  by  any  of  the  Parties  through 
December 31, 2023 differed from the amounts owed pursuant to the foregoing, the Parties shall make true up payments to each 
other to settle the difference.

On January 25, 2024, Ashford Trust paid the Company $3.2 million for Ashford Trust’s portion of their contributions to 
fund  Ashford  Securities  as  calculated  under  the  2023  year-end  true-up  pursuant  to  the  Third  Amended  and  Restated 
Contribution  Agreement.  On  the  same  day,  the  Company  paid  Braemar  $3.5  million  which  consisted  of  $293,000  and 
$3.2  million  for  the  Company’s  and  Ashford  Trust’s  portion  of  their  contributions  to  fund  Ashford  Securities,  respectively, 
which  were  owed  to  Braemar  as  calculated  under  the  2023  year-end  true-up  pursuant  to  the  Third  Amended  and  Restated 
Contribution Agreement.

140

 
 
 
 
 
 
ASHFORD INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (continued)

As of December 31, 2023, Ashford Trust and Braemar had funded approximately $179,000 and $20.9 million, respectively. 
The  Company  recognized  cost  reimbursement  revenue  from  Ashford  Trust  in  our  consolidated  statements  of  operations  of 
$5.1  million  and  $0  for  the  years  ended  December  31,  2023  and  2021,  respectively,  and  recognized  a  reduction  to  cost 
reimbursement revenue of $2.5 million for the year ended December 31, 2022. The Company recognized cost reimbursement 
revenue from Braemar in our consolidated statements of operations of $6.4 million, $15.5 million and $2.6 million for the years 
ended December 31, 2023, 2022 and 2021, respectively. Cost reimbursement revenue for the year ended December 31, 2023 
includes  $1.8  million  and  $2.0  million  of  dealer  manager  fees  earned  by  Ashford  Securities  for  the  placement  of  non-listed 
preferred equity offerings of Ashford Trust and Braemar, respectively.

ERFP  Commitments—On  June  26,  2018,  the  Company  entered  into  an  Enhanced  Return  Funding  Program  Agreement 
with Ashford Trust (the “Ashford Trust ERFP Agreement”). The independent members of the board of directors of each of the 
Company and Ashford Trust, with the assistance of separate and independent legal counsel, engaged to negotiate the Ashford 
Trust ERFP Agreement on behalf of the Company and Ashford Trust, respectively. On January 15, 2019, the Company entered 
into  the  Braemar  ERFP  Agreement  (collectively  with  the  Ashford  Trust  ERFP  Agreement,  the  “ERFP  Agreements”)  with 
Braemar.  The  independent  members  of  the  board  of  directors  of  each  of  the  Company  and  Braemar,  with  the  assistance  of 
separate  and  independent  legal  counsel,  engaged  to  negotiate  the  Braemar  ERFP  Agreement  on  behalf  of  the  Company  and 
Braemar, respectively. Under the ERFP Agreements, the Company agreed to provide $50 million (each, an “Aggregate ERFP 
Amount” and collectively, the “Aggregate ERFP Amounts”) to each of Ashford Trust and Braemar (collectively, the “REITs”), 
respectively, in connection with each such REIT’s acquisition of hotels recommended by us, with the option to increase each 
Aggregate  ERFP  Amount  to  up  to  $100  million  upon  mutual  agreement  by  the  parties  to  the  respective  ERFP  Agreement. 
Under each of the ERFP Agreements, the Company paid each REIT 10% of each acquired hotel’s purchase price in exchange 
for furniture, fixtures and equipment (“FF&E”) at a property owned by such REIT, which were subsequently leased by us to 
such  REIT  rent-free.  The  ERFP  Agreements  required  that  the  Company  acquire  the  related  FF&E  either  at  the  time  of  the 
property acquisition or at any time generally within two years of the respective REITs’ acquisition of the hotel property. The 
Company recognized the related depreciation tax deduction at the time such FF&E was purchased by the Company and placed 
into service at the respective REIT’s hotel properties.

On  March  13,  2020,  the  Company  entered  into  an  Extension  Agreement  related  to  the  Ashford  Trust  ERFP  Agreement. 
Under the terms of the Extension Agreement, the deadline to fund the remaining ERFP commitment under the Ashford Trust 
ERFP  Agreement  of  $11.4  million,  was  extended  from  January  22,  2021  to  December  31,  2022.  On  April  20,  2021,  the 
Company  received  written  notice  from  Ashford  Trust  of  Ashford  Trust’s  intention  not  to  renew  the  Ashford  Trust  ERFP 
Agreement.  As  a  result,  the  Ashford  Trust  ERFP  Agreement  terminated  in  accordance  with  its  terms  on  June  26,  2021.  The 
expiration  of  the  Ashford  Trust  ERFP  Agreement  had  no  impact  on  the  Extension  Agreement  which  continued  in  full  force 
until  December  16,  2022,  when  Ashford  Trust  acquired  all  of  the  equity  interests  in  Marietta  and,  in  exchange,  forgave, 
cancelled and discharged in full the outstanding $11.4 million ERFP commitment. See note 5.

On  November  8,  2021,  the  Company  delivered  written  notice  to  Braemar  of  the  Company’s  intention  not  to  renew  the 
Braemar ERFP Agreement. As a result, the Braemar ERFP Agreement terminated in accordance with its terms on January 15, 
2022. 

As  of  December  31,  2023  and  2022,  the  Company  had  no  remaining  ERFP  commitments  to  Ashford  Trust  or  Braemar 

under the Ashford Trust ERFP Agreement and the Braemar ERFP Agreement, respectively.

Expiration  of  ERFP  Agreement  Related  Leases  with  Ashford  Trust  and  Braemar—Although  the  Ashford  Trust  ERFP 
Agreement expired in accordance with its terms on June 26, 2021, certain obligations of the parties survived. In the first quarter 
of  2021,  Ashford  Trust  purchased  FF&E  from  the  Company  at  the  fair  market  value  of  $82,000  upon  expiration  of  the 
underlying leases of the FF&E under the Ashford Trust ERFP Agreement. The Company recorded a loss on sale of the FF&E 
of $107,000 which is included within “other” operating expense in our consolidated statements of operations. Additionally, on 
January 20, 2021, Ashford Trust sold the Le Meridien hotel in Minneapolis, Minnesota. The hotel contained FF&E with a net 
book value of $399,000 which was owned by the Company and leased to Ashford Trust rent-free pursuant to the Ashford Trust 
ERFP  Agreement.  The  Company  recorded  a  loss  on  disposal  of  FF&E  of  $271,000  within  “other”  operating  expense  in  our 
consolidated statements of operations. Pursuant to the agreement, Ashford Trust provided replacement FF&E to the Company 
in the third quarter of 2021 equal to the fair market value of the sold FF&E with a fair market value of $128,000, which was 
subsequently leased back to Ashford Trust rent-free.

141

ASHFORD INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (continued)

During the second quarter of 2021, the Company purchased $1.6 million of FF&E from Braemar. The Company set-off the 
purchased FF&E against a $1.6 million outstanding receivable previously incurred by Braemar. The FF&E purchased by the 
Company was subsequently leased back to Braemar rent-free.

In  the  second  quarter  of  2021,  Braemar  purchased  FF&E  from  the  Company  at  the  fair  market  value  of  $144,000  upon 
expiration of the underlying leases of the FF&E under the Braemar ERFP Agreement. The Company recorded a loss on sale of 
the FF&E of $267,000 which is included within “other” operating expense in our consolidated statements of operations.

In the first quarter of 2022, Ashford Trust purchased FF&E with a net book value of $1.1 million from the Company at the 
fair market value of $406,000 upon expiration of the underlying leases of the FF&E under the Ashford Trust ERFP Agreement. 
The  Company  recorded  a  loss  on  sale  of  the  FF&E  of  $706,000  which  is  included  within  “other”  operating  expense  in  our 
consolidated statement of operations for the year ended December 31, 2022.

In the fourth quarter of 2022, Ashford Trust purchased FF&E with a net book value of $3.1 million from the Company at 
the  fair  market  value  of  $1.0  million  upon  expiration  of  the  underlying  leases  of  the  FF&E  under  the  Ashford  Trust  ERFP 
Agreement.  The  Company  recorded  a  loss  on  sale  of  the  FF&E  of  $2.1  million  which  is  included  within  “other”  operating 
expense  in  our  consolidated  statement  of  operations  for  the  year  ended  December  31,  2022.  The  Company  recognized  a 
$1.0  million  outstanding  receivable  which  is  recorded  in  “due  from  Ashford  Trust”  in  our  consolidated  balance  sheet  as  of 
December 31, 2022. In the fourth quarter of 2023, the Company entered into a new lease agreement with Ashford Trust wherein 
the Company purchased FF&E of $1.0 million from Ashford Trust equal to the fair market value of the FF&E sold to Ashford 
Trust under the ERFP Agreement. The FF&E was leased back to Ashford Trust rent-free. 

In the first quarter of 2023, Ashford Trust purchased FF&E with a net book value of $1.5 million from the Company at the 
fair market value of $450,000 upon expiration of the underlying leases of the FF&E under the Ashford Trust ERFP Agreement. 
The Company recorded a loss on the sale of the FF&E of $1.0 million which is included within “other” operating expense in 
our consolidated statement of operations for the year ended December 31, 2023. In the fourth quarter of 2023, the Company 
entered into a new lease agreement with Ashford Trust wherein the Company purchased FF&E of $450,000 from Ashford Trust 
equal to the fair market value of the FF&E sold to Ashford Trust under the ERFP Agreement. The FF&E was leased back to 
Ashford Trust rent-free. 

In the fourth quarter of 2023, Ashford Trust purchased FF&E with a net book value of $2.4 million from the Company at 
the  fair  market  value  of  $630,000  upon  expiration  of  the  underlying  leases  of  the  FF&E  under  the  Ashford  Trust  ERFP 
Agreement. The Company recognized a $630,000 outstanding receivable which is recorded in “due from Ashford Trust” in our 
consolidated balance sheet as of December 31, 2023. The Company recorded a loss on the sale of the FF&E of $1.8 million 
which  is  included  within  “other”  operating  expense  in  our  consolidated  statement  of  operations  for  the  year  ended 
December 31, 2023.

Other Related Party Transactions—On January 3, 2023, the Company acquired Remington Hotel Corporation (“RHC”), 
an affiliate owned by Mr. Monty J. Bennett, our Chairman and Chief Executive Officer and the Chairman of Ashford Trust and 
Braemar,  and  his  father,  Mr.  Archie  Bennett,  Jr.,  Chairman  Emeritus  of  Ashford  Trust,  from  which  the  Company  leases  the 
offices  for  our  corporate  headquarters  in  Dallas,  Texas.  The  purchase  price  paid  was  de  minimis.  We  accounted  for  this 
transaction as an asset acquisition because substantially all of the fair value of the gross assets acquired was concentrated in a 
group  of  similar  identifiable  assets.  Upon  the  acquisition  date,  the  operating  lease  asset  and  corresponding  operating  lease 
liability of $17.2 million associated with the Company’s lease with RHC was eliminated upon consolidation.

142

ASHFORD INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (continued)

The  following  table  summarizes  the  assets  and  liabilities  acquired  by  the  Company  on  the  asset  acquisition  date  (in 

thousands):

Restricted cash .......................................................................................................................................... $ 
Property and equipment, net .....................................................................................................................
Operating lease right-of-use assets  ...........................................................................................................
Total assets acquired    ..............................................................................................................................
Operating lease liabilities    .........................................................................................................................
Other liabilities    .........................................................................................................................................

Total assumed liabilities   ........................................................................................................................

Net assets acquired    ................................................................................................................................... $ 

849 
2,183 
15,017 
18,049 
17,200 
849 

18,049 

— 

January 3, 2023

Prior  to  the  acquisition,  for  the  years  ended  December  31,  2022  and  2021,  we  recorded  $3.3  million  and  $3.4  million, 

respectively, in rent expense related to our corporate office lease with RHC.

On March 10, 2022, the Company entered into a Limited Waiver Under Advisory Agreement (the“2022 Braemar Limited 
Waiver”)  with  Braemar,  Braemar  Hospitality  Limited  Partnership  (“Braemar  OP”),  Braemar  TRS  Corporation  (“Braemar 
TRS”) and Ashford LLC. On March 15, 2022, the Company entered into a Limited Waiver Under Advisory Agreement (the 
“2022 Ashford Trust Limited Waiver” and together with the 2022 Braemar Limited Waiver, the “2022 Limited Waivers”) with 
Ashford  Trust,  Ashford  Hospitality  Limited  Partnership  (“Ashford  Trust  OP”),  Ashford  TRS  Corporation  (“Ashford  Trust 
TRS”) and Ashford LLC. Pursuant to the 2022 Limited Waivers, the parties to the Second Amended and Restated Advisory 
Agreement with Ashford Trust and the Fifth Amended and Restated Advisory Agreement with Braemar waive the operation of 
any  provision  of  such  agreement  that  would  otherwise  limit  the  ability  of  Ashford  Trust  or  Braemar,  as  applicable,  in  its 
discretion, at its cost and expense, to award during the first and second fiscal quarters of calendar year 2022 (the “2022 Waiver 
Period”), cash incentive compensation to employees and other representatives of the Company; provided that, pursuant to the 
2022 Ashford Trust Limited Waiver, such awarded cash incentive compensation does not exceed $8.5 million, in the aggregate, 
during the 2022 Waiver Period.

On March 2, 2023, the Company entered into a second Limited Waiver Under Advisory Agreement (the “2023 Braemar 
Limited Waiver”) with Braemar, Braemar OP, and Braemar TRS and a second Limited Waiver Under Advisory Agreement (the 
“2023 Ashford Trust Limited Waiver” and, together with the 2023 Braemar Limited Waiver, the “2023 Limited Waivers”) with 
Ashford  Trust,  Ashford  Trust  OP,  and  Ashford  Trust  TRS.  Pursuant  to  the  2023  Limited  Waivers,  the  parties  to  the  Second 
Amended  and  Restated  Advisory  Agreement  with  Ashford  Trust  and  the  Fifth  Amended  and  Restated  Advisory  Agreement 
with Braemar waive the operation of any provision of such agreement that would otherwise limit the ability of Ashford Trust or 
Braemar, as applicable, in its discretion, at its cost and expense, to award during the first and second fiscal quarters of calendar 
year 2023 (the “2023 Waiver Period”), cash incentive compensation to employees and other representatives of the Company; 
provided that, pursuant to the 2023 Ashford Trust Limited Waiver, such awarded cash incentive compensation does not exceed 
$13.1 million, in the aggregate, during the 2023 Waiver Period.

On December 7, 2023, the Company contributed $200,000 to Stirling OP in exchange for 8,000 Class E Units resulting in 
an  interest  of  less  than  one  percent  in  Stirling  OP.  The  contribution  is  recorded  as  an  equity  method  investment  within 
“investments”  in  our  consolidated  balance  sheet.  The  Company  will  also  advance  on  Stirling’s  behalf  certain  of  its 
organizational  and  offering  expenses  and  general  and  administrative  expenses  through  December  31,  2024,  at  which  point 
Stirling will reimburse the Company for all such advanced expenses ratably over 60 months following such date.

On March 11, 2024, the Company entered into (i) a third Limited Waiver Under Advisory Agreement with Ashford Trust 
(the  “2024  Ashford  Trust  Limited  Waiver”)  and  (ii)  a  third  Limited  Waiver  Under  Advisory  Agreement  with  Braemar  (the 
“2024  Braemar  Limited  Waiver”  and,  together  with  the  2024  Ashford  Trust  Limited  Waiver,  the  “2024  Limited  Waivers”). 
Pursuant to the 2024 Limited Waivers, the parties to the respective advisory agreements waive the operation of any provision in 
the advisory agreements that would otherwise limit the ability of Ashford Trust or Braemar, as applicable, in its discretion, at its 
cost and expense, to award during calendar year 2024, cash incentive compensation to employees and other representatives of 
the Company and its affiliates. 

143

 
 
 
 
 
 
ASHFORD INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (continued)

Ashford  Trust  held  a  15.06%  noncontrolling  interest  in  OpenKey  and  Braemar  held  an  7.92%  noncontrolling  interest  in 
OpenKey as of December 31, 2023 and 2022, respectively. Ashford Trust invested $0, $0 and $500,000 in OpenKey during the 
years ended December 31, 2023, 2022 and 2021, respectively. Braemar invested $0, $327,000 and $233,000 in OpenKey during 
the  years  ended  December  31,  2023,  2022  and  2021,  respectively.  During  the  year  ended  December  31,  2023,  the  Company 
loaned our consolidated subsidiary OpenKey $2.9 million to fund OpenKey’s operations. The loan balance was eliminated upon 
consolidation in our consolidated financial statements. See also notes 1, 2, 14, and 15.

The  Company  or  its  affiliates  provide  to  the  Bennetts  or  their  permitted  designees  certain  services,  including,  but  not 
limited to, accounting, tax and administrative services pursuant to that certain Transition Cost Sharing Agreement entered into 
in connection with Company’s acquisition of Remington Lodging from the Bennetts in November 2019. The gross amount of 
expenses  and  reimbursements  for  these  transition  services  for  the  years  ended  December  31,  2023,  2022  and  2021  was 
$417,000, $379,000 and $405,000, respectively. The expenses and reimbursements for transition services are recorded on a net 
basis  and,  therefore,  the  reimbursed  activity  does  not  impact  our  consolidated  statements  of  operations  for  the  years  ended 
December 31, 2023, 2022 and 2021.

20. Income (Loss) Per Share

The  following  table  reconciles  the  amounts  used  in  calculating  basic  and  diluted  income  (loss)  per  share  (in  thousands, 

except per share amounts):

Year Ended December 31,
2022

2021

2023

Net income (loss) attributable to common stockholders – basic and diluted:
Net income (loss) attributable to the Company  ............................................................. $ 
Less: Dividends on preferred stock, declared and undeclared (1)
     ..................................
Less: Amortization of preferred stock discount   ............................................................
Undistributed net income (loss) allocated to common stockholders    ..........................
Distributed and undistributed net income (loss) - basic    ....................................... $ 

Effect of deferred compensation plan       ..........................................................................

Distributed and undistributed net income (loss) - diluted  .................................... $ 

(4,628)  $ 

(36,193) 
— 
(40,821) 
(40,821)  $ 
(1,995) 
(42,816)  $ 

3,646  $ 

(36,458) 
— 
(32,812) 
(32,812)  $ 
— 
(32,812)  $ 

Weighted average common shares outstanding:
Weighted average common shares outstanding – basic    ................................................
Effect of deferred compensation plan shares   ................................................................
Weighted average common shares outstanding – diluted   .............................................

3,079 
49 
3,128 

2,915 
— 
2,915 

(9,925) 
(35,000) 
(1,053) 
(45,978) 
(45,978) 
— 
(45,978) 

2,756 
— 
2,756 

Income (loss) per share – basic:
Net income (loss) allocated to common stockholders per share     ................................... $ 
Income (loss) per share – diluted:
Net income (loss) allocated to common stockholders per share     ................................... $ 

(13.26)  $ 

(11.26)  $ 

(16.68) 

(13.69)  $ 

(11.26)  $ 

(16.68) 

________
(1) Undeclared dividends were deducted to arrive at net income (loss) attributable to common stockholders. See note 15.

144

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ASHFORD INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (continued)

Due to their anti-dilutive effect, the computation of diluted income (loss) per share does not reflect the adjustments for the 

following items (in thousands):

Net income (loss) allocated to common stockholders is not adjusted for:

Net income (loss) attributable to redeemable noncontrolling interests in Ashford 
Holdings    ..................................................................................................................... $ 
Net income (loss) attributable to subsidiary convertible interests   .............................
Dividends on preferred stock, declared and undeclared      ...........................................
Amortization of preferred stock discount   ...................................................................

Total    ...................................................................................................................... $ 

Weighted average diluted shares are not adjusted for:

Effect of unvested restricted shares  ............................................................................
Effect of assumed conversion of Ashford Holdings units    ..........................................
Effect of conversion of subsidiary interests    ...............................................................
Effect of assumed conversion of preferred stock      .......................................................
Total    ......................................................................................................................

21. Segment Reporting

Year Ended December 31,

2023

2022

2021

501  $ 
757 
36,193 
— 
37,451  $ 

448  $ 
— 
36,458 
— 
36,906  $ 

17 
96 
436 
4,241 
4,790 

92 
65 
117 
4,272 
4,546 

(63) 
(152) 
35,000 
1,053 
35,838 

124 
4 
145 
4,265 
4,538 

The Company identifies its segments based on the products and services each segment provides. Our operating segments 
include: (a) Advisory, which provides asset management and advisory services to other entities; (b) Remington, which provides 
hotel management services; (c) Premier, which provides comprehensive and cost-effective design, development, architectural, 
and  project  management  services;  (d)  INSPIRE,  which  provides  event  technology  and  creative  communications  solutions 
services; (e) OpenKey, a hospitality focused mobile key platform that provides a universal smartphone app for keyless entry 
into  hotel  guest  rooms;  (f)  RED,  a  provider  of  watersports  activities  and  other  travel  and  transportation  services;  (g)  Pure 
Wellness, which provides hypoallergenic premium rooms in the hospitality and commercial office industry; and (h) Warwick, 
which  provides  insurance  policy  coverages  primarily  for  general  liability  and  workers’  compensation  claims.  For  2023, 
Premier,  OpenKey,  RED,  Pure  Wellness  and  Warwick  do  not  meet  the  aggregation  criteria  or  the  quantitative  thresholds  to 
individually qualify as reportable segments. However, we have elected to disclose Premier, RED and OpenKey as reportable 
segments. Accordingly, we have six reportable segments: Advisory, Remington, Premier, INSPIRE, RED and OpenKey. We 
combine the operating results of Pure Wellness, Warwick and, for the years ended December 31, 2022 and 2021, Marietta, into 
an “all other” seventh reportable segment, which we refer to as “Corporate and Other.” See note 3 for details of our segments’ 
material revenue generating activities.

The  Company  considers  its  chief  executive  officer  to  be  its  chief  operating  decision  maker  (“CODM”).  The  CODM 
regularly reviews operating results for the purpose of assessing performance and making decisions about resource allocation. 
Our CODM’s primary measure of segment profitability is net income. Our CODM currently reviews assets at the consolidated 
level and does not currently review segment assets to make key decisions on resource allocations. 

Certain information concerning our segments for the years ended December 31, 2023, 2022 and 2021 are presented in the 
following tables (in thousands). Consolidated subsidiaries are reflected as of their respective acquisition dates or as of the date 
we were determined to be the primary beneficiary of variable interest entities.

145

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ASHFORD INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (continued)

Advisory

Remington

Premier

INSPIRE

RED

OpenKey

Corporate 
and Other

Ashford Inc. 
Consolidated

Year Ended December 31, 2023

REVENUE

Advisory services fees      .............................................. $ 

47,948  $ 

—  $ 

—  $ 

—  $ 

—  $ 

—  $ 

—  $ 

Hotel management fees    .............................................  

Design and construction fees     ....................................  

Audio visual      .............................................................  

— 

— 

— 

Other   ..........................................................................  
Cost reimbursement revenue (1)

   ................................

268 

30,744 

Total revenues  .........................................................  

78,960 

EXPENSES

Depreciation and amortization  ..................................  
Other operating expenses (2)
Reimbursed expenses (1)

   ...........................................

    .....................................

1,353 

2,898 

30,673 

Total operating expenses   ........................................  

34,924 

52,561 

— 

— 

41 

371,720 

424,322 

11,861 

32,825 

371,720 

416,406 

— 

27,740 

— 

— 

12,207 

39,947 

11,527 

18,354 

12,207 

42,088 

— 

— 

148,617 

— 

212 

— 

— 

— 

— 

— 

— 

34,058 

1,586 

92 

— 

148,829 

34,150 

1,586 

1,920 

139,246 

212 

1,109 

32,273 

92 

12 

4,979 

— 

141,378 

33,474 

4,991 

— 

— 

— 

7,480 

11,521 

19,001 

440 

53,546 

11,603 

65,589 

OPERATING INCOME (LOSS)   ..............................  

44,036 

7,916 

(2,141) 

Equity in earnings (loss) of unconsolidated entities    .  

Interest expense    .........................................................  

Amortization of loan costs    ........................................  

Interest income  ..........................................................  

Realized gain (loss) on investments   ..........................  

Other income (expense)   ............................................  

— 

— 

— 

— 

— 

— 

— 

— 

— 

122 

(80) 

(24) 

— 

— 

— 

— 

— 

— 

INCOME (LOSS) BEFORE INCOME TAXES    ......  

44,036 

7,934 

(2,141) 

Income tax (expense) benefit      ....................................  

(10,571) 

(1,453) 

519 

7,451 

— 

676 

— 

(1,818) 

(1,625) 

(164) 

— 

— 

479 

5,948 

(487) 

(41) 

— 

— 

402 

(588) 

304 

(3,405) 

(46,588) 

— 

(21) 

— 

— 

— 

(64) 

(702) 

(846) 

1,676 

— 

(46) 

(3,490) 

(57,250) 

— 

12,232 

47,948 

52,561 

27,740 

148,617 

43,433 

426,496 

746,795 

28,222 

284,121 

426,507 

738,850 

7,945 

(702) 

(1,051) 

1,798 

(80) 

747 

(5,551) 

544 

(10,744) 

(14,208) 

NET INCOME (LOSS)    .............................................. $ 

33,465  $ 

6,481  $ 

(1,622)  $ 

5,461  $ 

(284)  $ 

(3,490)  $ 

(45,018)  $ 

(5,007) 

________
(1)  Our segments are reported net of eliminations upon consolidation. Approximately $12.9 million of hotel management fees revenue, cost reimbursement 
revenue and reimbursed expenses were eliminated in consolidation primarily for overhead expenses reimbursed to Remington including rent, payroll, office 
supplies, travel and accounting.

(2)  Other operating expenses includes salaries and benefits, costs of revenues for design and construction, cost of revenues for audio visual, general and 

administrative expenses and other expenses.

146

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ASHFORD INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (continued)

Advisory

Remington

Premier

INSPIRE

RED

OpenKey

Corporate 
and Other

Ashford Inc. 
Consolidated

Year Ended December 31, 2022

REVENUE

Advisory services fees      .............................................. $ 

48,381 

$ 

—  $ 

Hotel management fees    .............................................  

Design and construction fees     ....................................  

Audio visual     ..............................................................  

— 

— 

— 

Other   ..........................................................................  
Cost reimbursement revenue (1)     ...............................

157 

28,809 

Total revenues  .........................................................  

77,347 

EXPENSES

Depreciation and amortization  ..................................  
Other operating expenses (2)
Reimbursed expenses (1)

    ...........................................

    .....................................

3,410 

2,828 

28,421 

Total operating expenses   ........................................  

34,659 

OPERATING INCOME (LOSS)   ..............................  
Equity in earnings (loss) of unconsolidated entities    .  

42,688 
— 

Interest expense    .........................................................  

Amortization of loan costs    ........................................  

Interest income  ..........................................................  

Realized gain (loss) on investments   ..........................  

— 

— 

— 

— 

Other income (expense)   ............................................  
INCOME (LOSS) BEFORE INCOME TAXES    ......  

— 
42,688 

46,548 

— 

— 

181 

309,706 

356,435 

12,362 

24,414 

309,706 

346,482 

9,953 
7 

— 

— 

182 

(121) 

(26) 
9,995 

$ 

— 

— 

22,167 

— 

— 

10,080 

— 

— 

— 

$ 

—  $ 

— 

— 

— 

— 

— 

— 

— 

— 

157 

26,309 

1,480 

26 

4 

  121,261 

32,247 

  121,418 

26,335 

1,484 

11,899 

1,803 

656 

12 

13,693 

  107,520 

22,760 

5,758 

10,080 

157 

26 

35,672 

  109,480 

23,442 

(3,425) 
— 

— 

— 

— 

— 

11,938 
— 

(1,263) 

(130) 

— 

— 

— 
(3,425) 

131 
10,676 

4 

5,774 

(4,290) 
— 

— 

— 

— 

— 

4 
(4,286) 

— 

2,893 
— 

(769) 

(52) 

— 

— 

(47) 
2,025 

(557) 

$ 

—  $ 

— 

— 

— 

16,185 

12,981 

29,166 

1,624 

52,725 

12,981 

67,330 

(38,164) 
385 

(7,964) 

(579) 

189 

— 

(87) 
(46,220) 

8,879 

48,381 

46,548 

22,167 

121,261 

44,312 

361,763 

644,432 

31,766 

229,698 

361,375 

622,839 

21,593 
392 

(9,996) 

(761) 

371 

(121) 

(25) 
11,453 

(8,530) 

Income tax (expense) benefit      ....................................  

(10,406) 

(1,845) 

(528) 

(4,073) 

NET INCOME (LOSS)    .............................................. $ 

32,282 

$ 

8,150  $ 

(3,953)  $ 

6,603 

$ 

1,468  $ 

(4,286)  $ 

(37,341)  $ 

2,923 

________
(1)  Our segments are reported net of eliminations upon consolidation. Approximately $13.2 million of hotel management fees revenue, cost reimbursement 
revenue and reimbursed expenses were eliminated in consolidation primarily for overhead expenses reimbursed to Remington including rent, payroll, office 
supplies, travel and accounting.

(2)  Other operating expenses includes salaries and benefits, costs of revenues for design and construction, cost of revenues for audio visual, general and 

administrative expenses and other expenses.

147

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ASHFORD INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (continued)

Advisory

Remington

Premier

INSPIRE

RED

OpenKey

Corporate 
and Other

Ashford Inc. 
Consolidated

Year ended December 31, 2021

REVENUE

Advisory services fees   ............................................... $  47,566 

$ 

—  $ 

Hotel management fees   ..............................................  

Design and construction fees     .....................................  

Audio visual   ...............................................................  

Other    ..........................................................................  
Cost reimbursement revenue (1)      ................................

— 

— 

— 

81 

26,969 

Total revenues     .........................................................  

74,616 

26,260 

— 

— 

20 

171,522 

197,802 

$ 

— 

— 

9,557 

— 

— 

2,856 

12,413 

EXPENSES

Depreciation and amortization     ...................................  

4,039 

12,141 

12,230 

Impairment      .................................................................  
Other operating expenses (2)
Reimbursed expenses (1)

   ............................................

    ......................................

— 

645 

26,949 

Total operating expenses    .........................................  

31,633 

OPERATING INCOME (LOSS)   ...............................  

42,983 

Equity in earnings (loss) of unconsolidated entities   ..  

Interest expense    ..........................................................  

Amortization of loan costs     .........................................  

Interest income    ...........................................................  

Realized gain (loss) on investments   ..........................

Other income (expense)     .............................................  

— 

— 

— 

— 

— 

— 

— 

14,525 

171,522 

198,188 

(386) 

(139) 

— 

— 

277 

(3) 

10 

— 

8,846 

2,856 

23,932 

(11,519) 

— 

— 

— 

— 

— 

— 

— 

— 

— 

49,880 

— 

20 

$ 

—  $ 

— 

— 

— 

23,867 

— 

49,900 

23,867 

1,880 

1,160 

400 

— 

52,228 

18,547 

20 

55,288 

(5,388) 

— 

(876) 

(121) 

— 

— 

(189) 

— 

18,947 

4,920 

— 

(628) 

(81) 

— 

— 

(252) 

3,959 

(1,025) 

— 

— 

— 

— 

1,965 

— 

1,965 

15 

— 

5,170 

— 

5,185 

$ 

$ 

— 

— 

— 

— 

21,396 

2,608 

24,004 

1,893 

— 

52,125 

2,609 

56,627 

(3,220) 

(32,623) 

— 

— 

— 

— 

— 

7 

13 

(3,640) 

(120) 

8 

— 

(13) 

47,566 

26,260 

9,557 

49,880 

47,329 

203,975 

384,567 

32,598 

1,160 

152,086 

203,956 

389,800 

(5,233) 

(126) 

(5,144) 

(322) 

285 

(3) 

(437) 

(3,213) 

(36,375) 

(10,980) 

— 

8,950 

162 

INCOME (LOSS) BEFORE INCOME TAXES .......  

42,983 

(241) 

(11,519) 

(6,574) 

Income tax (expense) benefit   .....................................  

(10,097) 

(1,406) 

2,414 

1,326 

NET INCOME (LOSS)    ............................................... $  32,886 

$ 

(1,647)  $ 

(9,105)  $ 

(5,248)  $ 

2,934  $ 

(3,213)  $ 

(27,425)  $ 

(10,818) 

________
(1)  Our  segments  are  reported  net  of  eliminations  upon  consolidation.  Approximately  $8.6  million  of  hotel  management  fees  revenue,  cost  reimbursement 
revenue and reimbursed expenses were eliminated in consolidation primarily for overhead expenses reimbursed to Remington including rent, payroll, office 
supplies, travel and accounting.

(2)  Other operating expenses includes salaries and benefits, costs of revenues for design and construction, cost of revenues for audio visual, general and 

administrative expenses and other expenses

Total assets by segment are presented below (in thousands):

Remington    .............................................................................................................................. $ 
Premier      ...................................................................................................................................
INSPIRE      .................................................................................................................................
RED     ........................................................................................................................................
OpenKey   .................................................................................................................................
Other (1)
     ...................................................................................................................................
Total Assets  ......................................................................................................................... $ 

December 31,

2023

2022

166,719  $ 
138,967 
57,193 
50,012 
1,303 
90,613 

504,807  $ 

182,884 
155,332 
42,168 
31,863 
2,149 
67,960 
482,356 

________
(1)  Other includes the total assets of our Advisory and Corporate and Other segments. Total assets for our Advisory segment are not available for disclosure as 

assets are not allocated between our Advisory and Corporate and Other segments.

148

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ASHFORD INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (continued)

Geographic Information

For  revenues  by  geographical  locations,  see  note  3.  The  following  table  presents  property  and  equipment,  net  by 

geographic area as of December 31, 2023 and 2022 (in thousands):

United States     .................................................................................................................................................... $ 

49,478  $ 

Mexico   ..............................................................................................................................................................

Dominican Republic    .........................................................................................................................................

United Kingdom (Turks and Caicos Islands)    ...................................................................................................

6,439 

677 

258 

36,548 

4,478 

538 

227 

$ 

56,852  $ 

41,791 

December 31, 
2023

December 31, 
2022

22. Concentration of Risk

During the years ended December 31, 2023, 2022 and 2021, our advisory revenue was primarily derived from our advisory 
agreements with Ashford Trust and Braemar. Additionally, Remington, Premier, OpenKey, RED, Pure Wellness, Lismore and 
Warwick generated revenues through contracts with Ashford Trust and Braemar, as summarized in the table below, stated as a 
percentage of the consolidated subsidiaries’ total revenues. 

Percentage of total revenues from Ashford Trust and Braemar (1)

Remington      ..............................................................................................................

Premier    ...................................................................................................................
INSPIRE (2)
RED   ........................................................................................................................

  .............................................................................................................

OpenKey  .................................................................................................................

Pure Wellness     .........................................................................................................

Lismore ...................................................................................................................

Warwick    .................................................................................................................

Year Ended December 31,

2023

2022

2021

 73.1 %

 89.1 %

 22.8 %

 16.2 %

 9.9 %

 66.9 %

 100.0 %

 0.8 %

 79.6 %

 88.8 %

 22.8 %

 9.6 %

 10.8 %

 65.7 %

 100.0 %

N/A

 93.7 %

 72.1 %

 17.9 %

 10.9 %

 8.0 %

 62.1 %

 100.0 %

N/A

________
(1) See note 19 for details regarding our related party transactions.
(2) Represents percentage of revenues earned by INSPIRE from customers at Ashford Trust and Braemar hotels. See note 3 for 

the discussion of audio visual revenue recognition policy.

The carrying amounts of net assets related to our INSPIRE operations in Mexico and the Dominican Republic increased to 
$2.2  million  and  $2.1  million,  respectively,  as  of  December  31,  2023,  from  $1.4  million  and  $763,000  as  of  December  31, 
2022. The carrying amounts of net assets related to our RED operations in Turks and Caicos were $944,000 and $682,000 as of 
December 31, 2023 and 2022, respectively. For discussion of revenues by geographic location, see note 3. 

Financial instruments that potentially subject us to significant concentrations of credit risk consist principally of cash, cash 
equivalents and accounts receivable. We are exposed to credit risk with respect to cash held at financial institutions that are in 
excess  of  the  FDIC  insurance  limits  of  $250,000  and  U.S.  government  treasury  bond  holdings.  Our  counterparties  are 
investment grade financial institutions.

149

 
 
 
 
 
 
Item 9. Changes in and Disagreements with Accountants on Accounting and Financial Disclosure

None.

Item 9A. Controls and Procedures

Evaluation of Disclosure Controls and Procedures

Under  the  supervision  and  with  the  participation  of  our  Chief  Executive  Officer  and  Chief  Financial  Officer,  our 
management has evaluated the effectiveness of the design and operation of our disclosure controls and procedures (as defined in 
Rules  13a-15(e)  and  15d-15(e)  under  the  Exchange  Act)  as  of  December  31,  2023.  Based  upon  that  evaluation,  the  Chief 
Executive Officer and Chief Financial Officer concluded that, as of the evaluation date, as a result of the material weakness in 
our internal control over financial reporting described below, and for which it was not possible for the Company to remediate 
during the fourth quarter of 2023 for reasons discussed below, our disclosure controls and procedures were not effective (i) to 
ensure that information required to be disclosed in reports that we file or submit under the Exchange Act is recorded, processed, 
summarized, and reported within the time periods specified in the Securities and Exchange Commission rules and forms and (ii) 
to ensure that information required to be disclosed in the reports that we file or submit under the Exchange Act is accumulated 
and  communicated  to  management,  including  our  Chief  Executive  Officer  and  Chief  Financial  Officer,  to  allow  timely 
decisions regarding required disclosures.

Management’s Annual Report on Internal Control over Financial Reporting

Management is responsible for establishing and maintaining adequate internal control over financial reporting and for the 
assessment of the effectiveness of our internal control over financial reporting. The internal control over financial reporting is a 
process designed to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial 
statements for external purposes in accordance with GAAP. Our internal control over financial reporting includes those policies 
and  procedures  that  (i)  pertain  to  the  maintenance  of  records  that,  in  reasonable  detail,  accurately  and  fairly  reflect  the 
transactions  and  dispositions  of  our  assets;  (ii)  provide  reasonable  assurance  that  transactions  are  recorded  as  necessary  to 
permit  preparation  of  financial  statements  in  accordance  with  GAAP,  and  that  receipts  and  our  expenditures  are  being  made 
only  in  accordance  with  authorizations  of  management  and  our  directors  and  (iii)  provide  reasonable  assurance  regarding 
prevention or timely detection of unauthorized acquisition, use, or disposition of our assets that could have a material effect on 
the consolidated financial statements.

Management assessed the effectiveness of our internal control over financial reporting as of December 31, 2023. In making 
the  assessment  of  the  effectiveness  of  our  internal  control  over  financial  reporting,  management  has  utilized  the  criteria 
established in Internal Control — Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway 
Commission, (2013 framework) (“COSO”).

Based  on  our  evaluation  under  the  COSO  criteria,  our  management  concluded  that  our  internal  control  over  financial 
reporting  was  not  effective  as  of  December  31,  2023,  to  provide  reasonable  assurance  regarding  the  reliability  of  financial 
reporting and the preparation of financial statements for external reporting purposes in accordance with U.S. generally accepted 
accounting principles.

During the Company’s financial statement close process for the fourth quarter of 2023 and preparation of the 2023 Form 
10-K, a material weakness was identified solely as it pertains to the Company’s new insurance subsidiary, Warwick, that was 
formed in December 2023, and more specifically solely related to management’s review controls over evaluating whether the 
revenue  and  expense  from  the  one-time  transfer  of  the  casualty  insurance  loss  portfolio  (the  “LPT”)  to  Warwick  should 
eliminate in consolidation.

As previously disclosed, the Company’s Risk Management department has historically collected funds from Ashford Trust 
and Braemar properties and their respective management companies in an amount equal to the actuarial forecast of that year’s 
expected casualty claims and associated fees. These funds have historically been deposited into restricted cash and used to pay 
casualty  claims  throughout  the  year  as  they  are  incurred.  The  claim  liability  related  to  the  restricted  cash  balance  has  been 
included in current “other liabilities” in our consolidated balance sheets. This deposit accounting was appropriate because the 
Company was determined to be an agent for its clients related to these casualty claims, not a principal, under GAAP.

150

In December 2023, the Company formed our insurance subsidiary, Warwick, which is licensed by the Texas Department of 
Insurance, and obtained the approval from the independent boards of directors of Ashford Trust and Braemar to (1) transfer the 
loss  portfolio  to  Warwick  including  the  existing  cash  reserves  and  claims  liability  for  casualty  insurance  policies  from 
January 1, 2014 through December 31, 2023 and (2) enter into new casualty policies with Warwick for the next one year policy 
period.  The  Company  engaged  multiple  third-party  accounting  experts  to  evaluate  the  accounting  for  these  transactions  and 
initially concluded that the Company had become the principal for its clients under GAAP through Warwick, which resulted in 
reporting  the  revenues  and  expenses  related  to  the  LPT  in  the  Company’s  consolidated  statement  of  operations  with  no  net 
impact to net loss attributable to common stockholders or the related per share amounts.

However, prior to the issuance of the Form 10-K, management determined that the incorrect judgment was applied when 
determining whether the Company should report the revenues and expenses related to the LPT in its consolidated statement of 
operations  or  eliminate  the  revenues  and  expenses  in  consolidation.  This  resulted  in  a  judgmental  misstatement  in  the 
Company’s  consolidated  financial  statements  prior  to  the  issuance  of  the  Form  10-K.  The  execution  of  the  related  control  is 
complex  and  involves  significant  judgment  for  which  there  are  varying  interpretations,  and  the  facts  and  circumstances 
underlying  the  deficiency  occur  infrequently.  The  operation  of  the  control  used  in  reaching  the  Company’s  accounting 
conclusion, which involves judgment, resulted in a misstatement that ultimately caused the control to be ineffective. Since the 
deficiency was identified prior to the issuance of the Form 10-K, the consolidated financial statements in the Form 10-K have 
been corrected.

To prevent future material weaknesses from arising under similar circumstances, if similar facts and circumstances arise in 
the future we will ensure that similar transactions eliminate in consolidation. The Company is also evaluating other remediation 
steps.  The  material  weakness  will  not  be  considered  remediated  until  management  is  able  to  test  and  conclude  that  it  has 
designed and implemented effective controls that have operated for a sufficient period of time. As such, it is not possible for 
management to remediate the material weakness as of December 31, 2023.

We reviewed the results of management’s assessment with the audit committee of our board of directors.

Notwithstanding  the  material  weakness  described  above,  management  has  concluded  that  our  consolidated  financial 

statements included in this annual report are fairly stated in all material respects in accordance with GAAP.

Changes in Internal Control over Financial Reporting

Other than the remediation efforts described above, there were no changes in our internal controls over financial reporting 
during  our  most  recent  fiscal  quarter  ended  December  31,  2023,  that  have  materially  affected,  or  are  reasonably  likely  to 
materially affect, our internal controls over financial reporting.

Item 9B. Other Information

During the fiscal quarter ended December 31, 2023, no director or officer of the Company adopted or terminated a “Rule 
10b5-1 trading arrangement” or a “non-Rule 10b5-1 trading arrangement” (in each case, as defined in Item 408 of Regulation 
S-K).

Item 9C. Disclosure Regarding Foreign Jurisdictions that Prevent Inspections

Not applicable.

151

Item 10. Directors, Executive Officer, and Corporate Governance

PART III

The information required in response to this Item 10 is incorporated herein by reference to our definitive proxy statement to 
be filed with the SEC pursuant to Regulation 14A promulgated under the Exchange Act not later than 120 days after the end of 
the fiscal year covered by this Annual Report on Form 10-K.

Item 11. Executive Compensation

The information required in response to this Item 11 is incorporated herein by reference to our definitive proxy statement to 
be filed with the SEC pursuant to Regulation 14A promulgated under the Exchange Act not later than 120 days after the end of 
the fiscal year covered by this Annual Report on Form 10-K.

Item 12. Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters

The information required in response to this Item 12 is incorporated herein by reference to our definitive proxy statement to 
be filed with the SEC pursuant to Regulation 14A promulgated under the Exchange Act not later than 120 days after the end of 
the fiscal year covered by this Annual Report on Form 10-K.

Item 13. Certain Relationships and Related Transactions, and Director Independence

The information required in response to this Item 13 is incorporated herein by reference to our definitive proxy statement to 
be filed with the SEC pursuant to Regulation 14A promulgated under the Exchange Act not later than 120 days after the end of 
the fiscal year covered by this Annual Report on Form 10-K.

Item 14. Principal Accountant Fees and Services

The information required in response to this Item 14 is incorporated herein by reference to our definitive proxy statement to 
be filed with the SEC pursuant to Regulation 14A promulgated under the Exchange Act not later than 120 days after the end of 
the fiscal year covered by this Annual Report on Form 10-K.

152

Item 15. Financial Statement Schedules and Exhibits

(a) Financial Statements and Schedules

PART IV

See “Item 8. Financial Statements and Supplementary Data,” on pages 79 through 149 hereof, for a list of our consolidated 

financial statements and report of independent registered public accounting firm.

All  other  financial  statement  schedules  have  been  omitted  because  such  schedules  are  not  required  under  the  related 
instructions,  such  schedules  are  not  significant,  or  the  required  information  has  been  disclosed  elsewhere  in  the  consolidated 
financial statements and related notes thereto.

(b) Exhibits

Exhibit
2.1

Description
Separation and Distribution Agreement, dated as of October 31, 2014, by and between Ashford Hospitality Trust, 
Inc.,  Ashford  OP  Limited  Partner  LLC,  Ashford  Hospitality  Limited  Partnership,  Ashford  Inc.  and  Ashford 
Hospitality Advisors LLC (incorporated by reference to Exhibit 2.1 to the Current Report on Form 8-K filed on 
November 6, 2014) (File No. 001-36400)

2.2

2.2.1

2.2.2

2.2.3

2.3

Acquisition  Agreement,  dated  as  of  September  17,  2015,  by  and  between  Archie  Bennett,  Jr.  and  Monty  J. 
Bennett,  Remington  Holdings  GP,  LLC,  MJB  Investments,  LP,  Mark  A.  Sharkey,  Remington  Holdings,  LP, 
Ashford Inc., Ashford Advisors, Inc., Remington Hospitality Management, Inc., Ashford GP Holdings I, LLC and 
Remington GP Holdings, LLC (incorporated by reference to Exhibit 2.1 to the Current Report on Form 8-K filed 
on September 18, 2015) (File No. 001-36400)
First Amendment to Acquisition Agreement (incorporated by reference to Exhibit 10.1 to the Current Report on 
Form 8-K filed on June 24, 2016) (File No. 001-36400)
Second Amendment to Acquisition Agreement (incorporated by reference to Exhibit 10.1 to the Current Report on 
Form 8-K filed on September 23, 2016) (File No. 001-36400)
Amendment, Waiver and Consent Agreement, dated as of October 28, 2016 (incorporated by reference to Exhibit 
10.2 to the Current Report on Form 8-K filed on November 1, 2016) (File No. 001-36400)
Agreement  and  Plan  of  Merger,  dated  as  of  October  28,  2016,  by  and  between  Ashford  Inc.,  a  Delaware 
corporation  and  Ashford  Inc.,  a  Maryland  corporation  (incorporated  by  reference  to  Exhibit  10.1  to  the  Current 
Report on Form 8-K filed on November 1, 2016) (File No. 001-36400)

2.4***

Unit Purchase Agreement, dated as of July 25, 2017, by and among Presentation Technologies, Inc., Monroe Jost, 
Kevin  Jost,  Todd  Jost  and  PT  Holdco,  LLC  (incorporated  by  reference  to  Exhibit  2.1  to  the  Current  Report  on 
Form 8-K filed on July 31, 2017) (File No. 001-36400)

2.4.1

2.5

2.5.1

2.5.2

2.6

Amendment No. 2 to Unit Purchase Agreement, dated as of October 31, 2017, by and among PT Holdco, LLC, PT 
Intermediate, LLC and Presentation Technologies, LLC (incorporated by reference to Exhibit 2.1 to the Current 
Report on Form 8-K filed on November 6, 2017) (File No. 001-36400)

Combination Agreement, dated as of May 31, 2019, between Monty J. Bennett, Archie Bennett, Jr., Remington 
Holdings, L.P., Remington Holdings GP, LLC, MJB Investments, LP, Ashford Inc., James L. Cowen, Jeremy J. 
Welter, Ashford Nevada Holding Corp. and Ashford Merger Sub Inc. (incorporated by reference to Exhibit 2.1 of 
Form 8-K, filed on June 3, 2019) (File No. 001-36400)

First  Amendment  to  Combination  Agreement,  dated  as  of  July  17,  2019,  between  Monty  J.  Bennett,  Archie 
Bennett,  Jr.,  Remington  Holdings,  L.P.,  Remington  Holdings  GP,  LLC,  MJB  Investments,  LP,  Ashford  Inc., 
James L. Cowen, Jeremy J. Welter, Ashford Nevada Holding Corp. and Ashford Merger Sub Inc. (incorporated by 
reference to Exhibit 2.2 of Form 8-K, filed on July 19, 2019) (File No. 001-36400)

Second Amendment to Combination Agreement, dated as of August 28, 2019, between Monty J. Bennett, Archie 
Bennett,  Jr.,  Remington  Holdings,  L.P.,  Remington  Holdings  GP,  LLC,  MJB  Investments,  LP,  Ashford  Inc., 
James L. Cowen, Jeremy J. Welter, Ashford Nevada Holding Corp. and Ashford Merger Sub Inc. (incorporated by 
reference to Exhibit 2.3 of Form 8-K/A, filed on August 30, 2019) (File No. 001-36400)

Membership  Interest  Purchase  and  Contribution  Agreement  (the  “Purchase  Agreement”),  dated  as  of  April  15, 
2022, by and among Ashford Hospitality Holdings, LLC, Remington Holdings, L.P., MHI Hotels Services, LLC, 
Chesapeake  Hospitality,  LLC,  Chesapeake  Hospitality  II,  LLC,  Chesapeake  Hospitality  III,  LLC,  Chesapeake 
Hospitality IV, LLC, Chesapeake Hospitality V, LLC, Chesapeake Hospitality VI, LLC, ACSB Hospitality, LLC, 
KES  Family  Partnership,  R.L.L.L.P,  CLS  Family  Partnership,  R.L.L.L.P,  Steven  McDonnell  Smith  Family 
Partnership, LLP, W. Chris Green, Clifford G. Ferrara and Louis Schaab; and solely for purposes of Section 6.15 
of the Purchase Agreement, Kim Sims, Chris Sims and Steven Smith (incorporated by reference to Exhibit 2.1 of 
Form 10-Q, filed May 11, 2022) (File No. 001-36400)

153

Exhibit
3.1

Description
Amended and Restated Certificate of Incorporation of Ashford Inc. (incorporated by reference to Exhibit 3.1 of 
Form 8-K, filed on November 6, 2019) (File No. 001-36400)

3.2

3.3

3.4

3.5

3.6

3.7

3.8

3.9

3.10

4.1

4.2

4.3

4.4

4.5

4.6

4.7*
10.1

10.2

10.2.1

10.2.2

10.2.3

Articles of Amendment to the Certificate of Incorporation of Ashford Inc. (incorporated by reference to Exhibit 
3.3 of Form 8-K, filed on November 6, 2019) (File No. 001-36400)
Articles  Supplementary  establishing  the  Series  B  Convertible  Preferred  Stock  of  Ashford  Inc.  (incorporated  by 
reference to Exhibit 3.3 of Form 8- K, filed on August 8, 2018) (File No. 001-36400)
Certificate  of  Correction,  filed  on  November  4,  2019,  to  Articles  Supplementary  establishing  the  Series  B 
Convertible  Preferred  Stock  of  Ashford  Inc.  (incorporated  by  reference  to  Exhibit  3.4  of  Form  10-Q,  filed  on 
November 7, 2019) (File No. 001-36400)
Articles  Supplementary  establishing  the  Series  C  Preferred  Stock  of  Ashford  Inc.  (incorporated  by  reference  to 
Exhibit 3.4 of Form 8-K, filed on August 8, 2018) (File No. 001-36400)
Certificate of Designation of the Series D Convertible Preferred Stock of Ashford Inc. (incorporated by reference 
to Exhibit 3.2 of Form 8-K, filed on November 6, 2019) (File No. 001-36400)
Certificate of Designation of Series E Preferred Stock of Ashford Inc. (incorporated by reference to Exhibit 3.1 of 
Form 8-K, filed on March 16, 2020) (File No. 001-36400)
Certificate of Designation of Series F Preferred Stock of Ashford Inc., as filed with the Secretary of State of the 
State of Nevada on August 30, 2022. (incorporated by reference to Exhibit 3.1 of Form 8-K, filed on August 31, 
2022) (File No. 001-36400)
Certificate of Withdrawal of Certificate of Designation of Series E Preferred Stock of Ashford Inc., as filed with 
the Secretary of State of the State of Nevada on August 30, 2022 (incorporated by reference to Exhibit 3.2 of Form 
8-K, filed on August 31, 2022) (File No. 001-36400)
Amended  and  Restated  Bylaws  of  Ashford  Inc.,  as  amended  August  24,  2023  (incorporated  by  reference  to 
Exhibit 3.1 of Form 8-K, filed on August 25, 2023) (File No. 001-36400)
Specimen Common Stock Certificate of Ashford Inc. (incorporated by reference to Exhibit 4.1 to Amendment No. 
8 to the Registration Statement on Form 10 filed on November 1, 2016)
Form of Senior Indenture and (incorporated by reference to Exhibit 4.4 to the Registration Statement on Form S-3 
of Ashford Inc. filed October 5, 2018) (File No. 333-2277729)
Form of Subordinated Indenture (incorporated by reference to Exhibit 4.5 to the Registration Statement on Form 
S-3 of Ashford Inc. filed October 5, 2018) (File No. 333-2277729)
Form of Senior Debt Security (incorporated by reference to Exhibit 4.6 to the Registration Statement on Form S-3 
of Ashford Inc. filed October 5, 2018) (File No. 333-2277729)
Rights  Agreement,  dated  August  30,  2022,  between  Ashford  Inc.  and  Computershare  Trust  Company,  N.A.,  as 
Rights Agent, which includes the Form of Certificate of Designation of Series F Preferred Stock as Exhibit A, the 
Form of Rights Certificate as Exhibit B, and the Summary of Rights as Exhibit C (incorporated by reference to 
Exhibit 4.1 of Form 8-K, filed on August 31, 2022) (File No. 001-36400).
Amendment No. 1 to the Rights Agreement, dated May 15, 2023, between Ashford Inc. and Computershare Trust 
Company, N.A, as Rights Agent (incorporated by reference to Exhibit 4.2 of Form 8-K filed on May 15, 2023) 
(File No. 001-36400)
Description of Securities

Tax Matters Agreement, dated as of October 31, 2014, between Ashford Inc., Ashford Hospitality Advisors LLC, 
Ashford Hospitality Trust, Inc. and Ashford Hospitality Limited Partnership (incorporated by reference to Exhibit 
10.1 to the Current Report on Form 8-K filed on November 6, 2014) (File No. 001-36400)

Advisory  Agreement,  dated  as  of  November  12,  2014  by  and  between  Ashford  Hospitality  Trust,  Inc.,  Ashford 
Hospitality Limited Partnership and Ashford Hospitality Advisors LLC (incorporated by reference to Exhibit 10.1 
to the Current Report on Form 8-K filed on November 18, 2014) (File No. 001-36400)
Amended  and  Restated  Advisory  Agreement,  dated  as  of  June  10,  2015,  by  and  between  Ashford  Hospitality 
Trust,  Inc.,  Ashford  Hospitality  Limited  Partnership,  Ashford  TRS  Corporation,  Ashford  Inc.  and  Ashford 
Hospitality Advisors LLC (incorporated by reference to Exhibit 10.1 to the Current Report on 8-K filed on June 
12, 2015) (File No. 001-36400)
Enhanced  Return  Funding  Program  Agreement  and  Amendment  No.  1  to  the  Amended  and  Restated  Advisory 
Agreement,  dated  as  of  June  26,  2018,  among  Ashford  Hospitality  Trust,  Inc.,  Ashford  Hospitality  Limited 
Partnership, Ashford TRS Corporation, Ashford Inc. and Ashford Hospitality Advisors LLC, dated June, 26, 2018, 
incorporated  by  reference  to  Exhibit  10.1  of  the  Company’s  Form  8-K  filed  on  June  26,  2018  (File  No. 
001-36400).
Second  Amended  and  Restated  Advisory  Agreement,  dated  as  of  January  14,  2021,  by  and  between  Ashford 
Hospitality  Trust,  Inc.,  Ashford  Hospitality  Limited  Partnership,  Ashford  TRS  Corporation,  Ashford  Inc.  and 
Ashford Hospitality Advisors LLC (incorporated by reference to Exhibit 10.1 to the Current Report on Form 8-K 
filed on January 15, 2021) (File No. 001-36400)

154

Exhibit
10.3

10.4

10.4.1

10.5

10.6

10.7

10.8†

10.8.1†

10.8.2†

10.8.3†

10.8.4†

10.9

10.9.1

10.10†

Description

Fourth Amended and Restated Advisory Agreement, dated as of January 24, 2017, between Ashford Hospitality 
Prime,  Inc.,  Ashford  Hospitality  Prime  Limited  Partnership,  Ashford  Prime  TRS  Corporation,  Ashford  Inc.  and 
Ashford Hospitality Advisors LLC (incorporated by reference to Exhibit 10.1 to the Current Report on 8-K filed 
on January 25, 2017) (File No. 001-36400)
Mutual  Exclusivity  Agreement,  dated  as  of  November  12,  2014  by  and  between  Ashford  Hospitality  Advisors 
LLC, Ashford Inc. and Remington Lodging & Hospitality, LLC (incorporated by reference to Exhibit 10.2 to the 
Current Report on Form 8-K filed on November 18, 2014) (File No. 001-36400)
Ashford Inc. Amended and Restated Mutual Exclusivity Agreement, dated as of August 8, 2018, by and among 
Ashford Hospitality Advisors LLC, Ashford Inc. and Remington Lodging & Hospitality LLC, and consented to by 
Monty  J.  Bennett  (incorporated  by  reference  to  Exhibit  10.3  of  Form  8-K  filed  on  August  8,  2018)  (File  No. 
001-36400)
Assignment  and  Assumption  Agreement,  dated  as  of  November  12,  2014  by  and  between  Ashford  Hospitality 
Trust,  Inc.,  Ashford  Hospitality  Limited  Partnership  and  Ashford  Hospitality  Advisors  LLC  Re:  Ashford 
Trademarks (incorporated by reference to Exhibit 10.3 to the Current Report on Form 8-K filed on November 18, 
2014) (File No. 001-36400)
Licensing  Agreement,  dated  as  of  November  12,  2014  by  and  between  Ashford  Hospitality  Advisors  LLC, 
Ashford Hospitality Trust, Inc. and Ashford Hospitality Limited Partnership (incorporated by reference to Exhibit 
10.4 to the Current Report on Form 8-K filed on November 18, 2014) (File No. 001-36400)

Registration Rights Agreement, dated as of November 12, 2014 by Ashford Inc. for the benefit of the holders of 
common  units  in  Ashford  Hospitality  Advisors  LLC  (incorporated  by  reference  to  Exhibit  10.5  to  the  Current 
Report on Form 8-K filed on November 18, 2014) (File No. 001-36400)
Employment  Agreement,  effective  November  12,  2014,  with  Monty  J.  Bennett  (incorporated  by  reference  to 
Exhibit 10.6.1 to the Current Report on Form 8-K filed on November 18, 2014) (File No. 001-36400)
Amendment  to  Employment  Agreement,  dated  as  of  September  13,  2017,  by  and  among  Ashford  Inc.,  Ashford 
Hospitality Advisors, LLC and Monty J. Bennett (incorporated by reference to Exhibit 10.3 to the Current Report 
on Form 8-K filed on September 14, 2017) (File No. 001-36400)
Amended  and  Restated  Employment  Agreement,  dated  as  of  September  13,  2017,  by  and  among  Ashford  Inc., 
Ashford Hospitality Advisors, LLC and Deric Eubanks (incorporated by reference to Exhibit 10.2 to the Current 
Report on Form 8-K filed on September 14, 2017) (File No. 001-36400)
Amended and Restated Employment Agreement, dated as of April 1, 2019, by and among Ashford Inc., Ashford 
Hospitality  Advisors,  LLC,  and  Richard  J.  Stockton  (incorporated  by  reference  to  Exhibit  10.1  to  the  Current 
Report on Form 8-K filed on May 17, 2022) (File No. 001-36400).
First Amendment to Amended and Restated Employment Agreement, dated as of May 12, 2022, by and among 
Ashford Inc., Ashford Hospitality Advisors, LLC, and Richard J. Stockton (incorporated by reference to Exhibit 
10.2 to the Current Report on Form 8-K filed on May 17, 2022) (File No. 001-36400).
Form  of  Indemnification  Agreement,  dated  as  of  November  6,  2014  between  Ashford  Inc.  and  each  of  its 
executive officers and directors (incorporated by reference to Exhibit 10.7 to the Current Report on Form 8-K filed 
on November 18, 2014) (File No. 001-36400)

Form  of  Amended  and  Restated  Indemnification  Agreement  between  Ashford  Inc.  and  each  of  its  executive 
officers and directors (incorporated by reference to Exhibit 10.1 to the Current Report on Form 8-K filed on April 
6, 2018) (File No. 001-36400)
Ashford Inc. 2014 Incentive Plan (incorporated by reference to Exhibit 10.8 to the Current Report on Form 8-K 
filed on November 18, 2014) (File No. 001-36400)

10.10.1† Amendment No. 1 to the Ashford, Inc. 2014 Incentive Plan (incorporated by reference to Exhibit 99.2 to Form S-8 

10.10.2†

10.10.3†

10.10.4†

10.11

10.12

10.13

filed on November 2, 2016) (File No. 333-200183)
Form of LTIP Unit Award Agreement (incorporated by reference to Exhibit 10.10.2 to the Annual Report on Form 
10-K filed on March 17, 2023) (File No. 001-36400)
Form of Class 2 LTIP Unit Award Agreement (incorporated by reference to Exhibit 10.10.3 to the Annual Report 
on Form 10-K filed on March 17, 2023) (File No. 001-36400)
Form of Restricted Stock Award Agreement (incorporated by reference to Exhibit 10.10.4 to the Annual Report on 
Form 10-K filed on March 17, 2023) (File No. 001-36400)
Amended and Restated Nonqualified Deferred Compensation Plan (incorporated by reference to Exhibit 10.9 to 
the Current Report on Form 8-K filed on November 18, 2014) (File No. 001-36400)

Investment  Management  Agreement,  dated  as  of  December  10,  2014  between  AHT  SMA,  LP  and  Ashford 
Investment Management LLC (incorporated by reference to Exhibit 10.1 to the Current Report on Form 8-K filed 
on December 16, 2014) (File No. 001-36400)

Investment  Management  Agreement,  dated  as  of  December  10,  2014  between  AHP  SMA,  LP  and  Ashford 
Investment Management, LLC (incorporated by reference to Exhibit 10.13 to the Annual Report on Form 10-K 
filed on March 24, 2015) (File No. 001-36400)

155

Exhibit
10.14

Description
Investment Management Agreement, dated as of January 19, 2017, between AHT SMA, LP, a Delaware limited 
partnership,  and  Ashford  Investment  Management  LLC,  a  Delaware  limited  liability  company  (incorporated  by 
reference to Exhibit 10.1 to the Current Report on Form 8-K filed on January 25, 2017) (File No. 001-36400)

10.15

10.16

10.17

10.18

10.19

10.20

10.21

10.21.1

10.22

10.23

10.24

10.25

10.25.1

10.25.2

10.25.3

10.25.4

10.26

10.26.1

Amended and Restated Limited Liability Company Agreement of Ashford Hospitality Advisors LLC, dated as of 
October 8, 2014 (incorporated by reference to Exhibit 10.14 to the Annual Report on Form 10-K filed on March 
24, 2015) (File No. 001-36400)

Amended and Restated Limited Liability Company Agreement of Ashford Hospitality Holdings LLC, dated as of 
April 6, 2017) (incorporated by reference to Exhibit 10.1 to the Current Report on Form 8-K filed on April 12, 
2017) (File No. 001-36400)

Letter  Agreement,  dated  as  of  September  17,  2015  between  Ashford  Inc.  and  Ashford  Hospitality  Trust,  Inc. 
(incorporated by reference to Exhibit 10.1 to the Current Report on 8-K filed on September 18, 2015) (File No. 
001-36400)

Letter  Agreement,  dated  as  of  September  17,  2015  between  Ashford  Inc.  and  Ashford  Hospitality  Prime,  Inc. 
(incorporated by reference to Exhibit 10.2 to the Current Report on 8-K filed on September 18, 2015) (File No. 
001-36400)
Commitment Letter, dated as of June 14, 2017, by and between Ashford Inc. and Comerica Bank (incorporated by 
reference to Exhibit 10.1 to the Current Report on 8-K filed July 31, 2017) (File No. 001-36400)

Credit Agreement, dated as of November 1, 2017, by and between Presentation Technologies, LLC and Comerica 
Bank (incorporated by reference to Exhibit 10.1 to the Current Report on 8-K filed on November 6, 2017) (File 
No. 001-36400)

Term Note, dated as of November 1, 2017, made by Presentation Technologies, LLC in favor of Comerica Bank 
(incorporated  by  reference  to  Exhibit  10.2  to  the  Current  Report  on  8-K  filed  on  November  6,  2017)  (File  No. 
001-36400)
Second Amended and Restated Term Note, dated December 31, 2020, made by Presentation Technologies, LLC 
in favor of Comerica Bank (incorporated by reference to Exhibit 10.2 to the Current Report on Form 8-K filed on 
January 5, 2021) (File No. 001-36400)

Revolving Note, dated as of November 1, 2017, made by Presentation Technologies, LLC in favor of Comerica 
Bank (incorporated by reference to Exhibit 10.3 to the Current Report on 8-K filed on November 6, 2017) (File 
No. 001-36400)

Draw Term Note, dated as of November 1, 2017, made by Presentation Technologies, LLC in favor of Comerica 
Bank (incorporated by reference to Exhibit 10.4 to the Current Report on 8-K filed on November 6, 2017) (File 
No. 001-36400)

Equipment Note, dated as of November 1, 2017, made by Presentation Technologies, LLC in favor of Comerica 
Bank (incorporated by reference to Exhibit 10.5 to the Current Report on 8-K filed on November 6, 2017) (File 
No. 001-36400)

Credit  Agreement,  dated  as  of  March  1,  2018,  by  and  among  Ashford  Hospitality  Holdings  LLC,  Ashford  Inc., 
Bank  of  America,  N.  A.  and  the  other  lenders  party  thereto  (incorporated  by  reference  to  Exhibit  10-1  to  the 
Current Report on 8-K filed on March 7, 2018)(File No. 001-36400)

First Amendment to Credit Agreement, dated as of March 21, 2018, effective as of March 1, 2018, by and among 
Ashford  Hospitality  Holdings  LLC,  Ashford  Inc.,  Bank  of  America,  N.A.  and  the  other  lenders  party  thereto 
(incorporated by reference to Exhibit 99.1 of Form 8-K filed on March 26, 2018) (File No. 001-36400)

Fifth Amendment to Credit Agreement, dated as of June 23, 2020, by and among Ashford Hospitality Holdings 
LLC,  Ashford  Inc.,  Bank  of  America,  N.A.  and  the  other  lenders  party  thereto  (incorporated  by  reference  to 
Exhibit 10.4 of Form 8-K/A filed on June 29, 2020) (File No. 001- 36400)

Second Consent, Assumption and Modification Agreement, dated as of November 6, 2019, by and among Ashford 
Hospitality Holdings LLC, Ashford Inc., Bank of America, N.A. and the other lenders party thereto (incorporated 
by reference to Exhibit 10.3 of Form 8-K/A filed on November 6, 2019 (File No. 001-36400)
Seventh  Amendment  to  Credit  Agreement,  dated  as  of  March  29,  2021,  by  and  among  Ashford  Hospitality 
Holdings LLC, Ashford Inc., Bank of America, N.A. and the other lenders party thereto (incorporated by reference 
to Exhibit 10.5 of Form 8-K/A filed on April 1, 2021)(File No. 001-36400).

Fifth Amended and Restated Advisory Agreement, dated as of April 23, 2018, among Braemar Hotels & Resorts 
Inc., Braemar Hospitality Limited Partnership, Braemar TRS Corporation, Ashford Hospitality Advisors LLC and 
Ashford Inc. (incorporated by reference to Exhibit 10.1 of the Braemar Hotels & Resorts Inc.’s Form 8-K filed on 
April 23, 2018) (File No. 001-35972).
Enhanced  Return  Funding  Program  Agreement  and  Amendment  No.  1  to  the  Fifth  Amended  and  Restated 
Advisory Agreement, dated January 15, 2019, by and among Braemar Hotels & Resorts Inc., Braemar Hospitality 
Limited  Partnership,  Braemar  TRS  Corporation,  Ashford  Inc.  and  Ashford  Hospitality  Advisors  LLC 
(incorporated by reference to Exhibit 10.1 of Form 8-K filed on January 18, 2019) (File No. 001-36400)

156

Exhibit
10.26.2

10.26.3

10.27

10.28

10.29

10.30

10.30.1

Description
Extension Agreement to Enhanced Return Funding Program Agreement and Amendment No. 1 to the Amended 
and Restated Advisory Agreement, dated March 13, 2020, by and among Ashford Hospitality Trust, Inc., Ashford 
Hospitality Limited Partnership, Ashford TRS Corporation, Ashford Inc., and Ashford Hospitality Advisors LLC 
(incorporated by reference to Exhibit 10.2 of Form 8-K filed on March 16, 2020) (File No. 001-36400)
Amendment No. 2 to the Fifth Amended and Restated Advisory Agreement, dated as of August 16, 2021, by and 
among  Braemar  Hotels  &  Resorts  Inc.,  Braemar  Hospitality  Limited  Partnership,  Braemar  TRS  Corporation, 
Ashford Inc. and Ashford Hospitality Advisors LLC (incorporated by reference to Exhibit 10.5 of Form 10-Q filed 
on August 16, 2021)(File No. 001-36400)
Investor Rights Agreement, dated as of August 8, 2018, by and among Ashford Holding Corp., Archie Bennett, 
Jr.,  Monty  J.  Bennett,  MJB  Investments,  LP,  Mark  A.  Sharkey,  and  any  other  Persons  that  become  parties  by 
joinder as provided herein (incorporated by reference to Exhibit 10.1 of Form 8-K filed on August 8, 2018) (File 
No. 001-36400)

Merger  and  Registration  Rights  Agreement,  dated  as  of  August  8,  2018,  by  and  among  Ashford  Inc.,  Ashford 
Holding Corp., and Ashford Merger Sub Inc., and, solely for the purposes of Article V hereof, Archie Bennett, Jr., 
MJB  Investments,  LP  and  Mark  A.  Sharkey  (incorporated  by  reference  to  Exhibit  10.2  of  Form  8-K  filed  on 
August 8, 2018) (File No. 001-36400)

Braemar Mutual Exclusivity Agreement, dated as of August 8, 2018, by and among Braemar Hospitality Limited 
Partnership, Braemar Hotels & Resorts, Inc. and Project Management LLC (incorporated by reference to Exhibit 
10.4 of Form 8-K filed on August 8, 2018) (File No. 001-36400)

Braemar  Master  Project  Management  Agreement,  dated  as  of  August  8,  2018,  by  and  among  Braemar  TRS 
Corporation,  CHH  III  Tenant  Parent  Corp.,  RC  Hotels  (Virgin  Islands),  Inc.,  Project  Management  LLC  and 
Braemar Hospitality Limited Partnership (incorporated by reference to Exhibit 10.5 of Form 8-K filed on August 
8, 2018) (File No. 001-36400)
Amendment No. 1 to the Braemar Master Project Management Agreement, dated May 28, 2021, by and among 
Braemar TRS Corporation, CHH III Tenant Parent Corp., RC Hotels (Virgin Islands), Inc., Braemar Hospitality 
Limited Partnership and Project Management LLC (incorporated by reference to Exhibit 10.4 of Form 10-Q filed 
on August 16, 2021)(File No. 001-36400)

10.30.2* Amendment  No.  2  to  the  Braemar  Master  Project  Management  Agreement,  dated  February  12,  2024,  by  and 
among  Braemar  TRS  Corporation,  CHH  III  Tenant  Parent  Corp.,  RC  Hotels  (Virgin  Islands),  Inc.,  Braemar 
Hospitality Limited Partnership and Premier Project Management LLC

10.31

10.32

10.32.1

10.33†

10.34†

Mutual  Exclusivity  Agreement,  dated  as  of  August  8,  2018,  by  and  among  Ashford  Hospitality  Limited 
Partnership, Ashford Hospitality Trust, Inc. and Project Management LLC (incorporated by reference to Exhibit 
10.6 of Form 8-K filed on August 8, 2018) (File No. 001-36400)
Master Project Management Agreement, dated as of August 8, 2018, by and among Ashford TRS Corporation, RI 
Manchester  Tenant  Corporation,  CY  Manchester  Tenant  Corporation,  Project  Management  LLC  and  Ashford 
Hospitality Limited Partnership (incorporated by reference to Exhibit 10.7 of Form 8-K filed on August 8, 2018) 
(File No. 001-36400)
Amendment  No.  1  to  the  Master  Project  Management  Agreement,  dated  as  of  May  28,  2021,  by  and  among 
Ashford  TRS  Corporation,  RI  Manchester  Tenant  Corporation,  CY  Manchester  Tenant  Corporation,  Project 
Management  LLC  and  Ashford  Hospitality  Limited  Partnership  (incorporated  by  reference  to  Exhibit  10.3  of 
Form 10-Q filed on August 16, 2021)(File No. 001-36400)

Amended  and  Restated  Employment  Agreement  dated  as  of  September  13,2017,  by  and  among  Ashford  Inc., 
Ashford Hospitality Advisors, LLC, and J. Robison Hays, III (incorporated by reference to Exhibit 10.3 of Form 
10-Q filed on May 9, 2019) (File No. 001-36400)
Amended  and  Restated  Employment  Agreement  between  Ashford  Inc.,  Ashford  Hospitality  Services,  LLC  and 
Jeremy Welter, dated as of December 20, 2019 (incorporated by reference to Exhibit 10.1 of Form 8-K filed on 
December 23, 2019) (File No. 001-36400)

10.36†

10.35†

10.34.1† Release and Waiver, by and between Ashford Hospitality Services, LLC and Jeremy Welter, dated April 15, 2022 
(incorporated by reference to Exhibit 99.1 of Form 8-K filed on April 19, 2022)(File No. 001-36400).
Form  of  Acknowledgment  Letter  by  and  between  the  Company  and  Certain  of  its  Officers  dated  December  29, 
2020 (incorporated by reference to Exhibit 10.1 of Form 8-K filed on December 29, 2020)(File No. 001-36400) 
Employment Agreement, by and among Ashford Inc., Ashford Hospitality Advisors LLC and Alex Rose, dated as 
of  June  30,  2021  (incorporated  by  reference  to  Exhibit  10.1  of  Form  10-Q  filed  on  August  16,  2021)(File  No. 
001-36400)
Consulting  and  Cooperation  Agreement,  by  and  among  Ashford  Inc.,  Ashford  Hospitality  Advisors  LLC,  and 
Robert G. Haiman, dated as of June 30, 2021 (incorporated by reference to Exhibit 10.2 of Form 10-Q filed on 
August 16, 2021)(File No. 001-36400)
Amended and Restated Employment Agreement, by and among Ashford Inc., Ashford Hospitality Advisors LLC, 
and Mark Nunneley, dated as of September 13, 2017 (incorporated by reference to Exhibit 10.39 of Form 10-K 
filed on March 25, 2022)(File No. 001-36400)

10.38†

10.37†

157

Exhibit
10.39

Description
Investor  Rights  Agreement,  dated  November  6,  2019,  by  and  among  Ashford  Nevada  Holding  Corp.,  Archie 
Bennett, Jr., Monty J. Bennett, MJB Investments, LP and the parties thereto (incorporated by reference to Exhibit 
10.1 of Form 8-K filed on November 6, 2019) (File No. 001-36400)

10.40

10.41

10.42

10.43

10.44

10.45

10.46

10.47

10.48

10.49

10.50

10.51

10.52

10.53

10.54

Merger  Agreement  and  Registration  Rights  Agreement,  dated  November  6,  2019,  by  and  among  Ashford,  Inc., 
Ashford Nevada Holding Corp., Ashford Merger Sub Inc., and solely for the purposes of Article V hereof, Archie 
Bennett,  Jr.,  Monty  J.  Bennett,  MJB  Investments,  LP  and  the  parties  thereto.1.37  (incorporated  by  reference  to 
Exhibit 10.2 of Form 8-K filed on November 6, 2019) (File No. 001-36400)

Non-Competition  Agreement,  dated  November  6,  2019,  by  and  among  Ashford  Nevada  Holding  Corp.,  Archie 
Bennett, Jr. and Monty J. Bennett (incorporated by reference to Exhibit 10.3 of Form 8-k filed on November 6, 
2019) (File No. 001-36400) 
Transition  Cost  Sharing  Agreement,  dated  November  6,  2019,  by  and  among  Archie  Bennett,  Jr.,  Monty  J. 
Bennett, MJB Investments, LP, Ashford Nevada Holding Corp. and Remington Holdings, L.P. (incorporated by 
reference to Exhibit 10.4 of Form 8-K filed on November 6, 2019) (File No. 001-36400)
Hotel Services Agreement, dated November 6, 2019, by and among Archie Bennett, Jr., Monty J. Bennet, MJB 
Investments, LP, Ashford Nevada Holding Corp., Remington Holdings, L.P., Ashford Hospitality Services LLC 
and Premier Project Management LLC (incorporated by reference to Exhibit 10.5 of Form 8-K filed on November 
6, 2019) (File No. 001-36400)
Form of Restricted Stock Award Agreement (incorporated by reference to Exhibit 10.41 of Form 10-K filed on 
March 12, 2020) (File No. 001-36400)
Letter Agreement, dated March 13, 2020, by and between Remington Lodging & Hospitality, LLC and Ashford 
TRS  Corporation  (incorporated  by  reference  to  Exhibit  10.4  of  Form  8-K  filed  on  March  16,  2020)  (File  No. 
001-36400)
Letter Agreement, dated March 13, 2020, by and between Remington Lodging & Hospitality, LLC and Braemar 
TRS  Corporation  (incorporated  by  reference  to  Exhibit  10.6  of  Form  8-K  filed  on  March  16,  2020)  (File  No. 
001-36400)
Form  of  Letter  Agreement  by  and  between  the  Company  and  Certain  of  its  Officers,  dated  March  13,  2020 
(incorporated by reference to Exhibit 10.7 of Form 8-K filed on March 16, 2020) (File No. 001-36400)
Term Loan Agreement, dated as of March 19, 2020, by and among Ashford Hospitality Holdings LLC, Ashford 
Inc., Bank of America, N.A. and the other lenders party thereto (incorporated by reference to Exhibit 10.1 of Form 
8-K filed on March 20, 2020) (File No. 001-36400)
Ashford  Trust  Loan  Modification/Forbearance  Agreement,  dated  as  of  March  20,  2020,  by  and  among  Lismore 
Capital LLC and Ashford Hospitality Trust, Inc. (incorporated by reference to Exhibit 10.1 of Form 8-K filed on 
March 26, 2020) (File No. 001-36400)
Amended and Restated Ashford Trust Agreement, dated as of April 6, 2020, by and between Lismore Capital II 
LLC and Ashford Hospitality Trust, Inc. (incorporated by reference to Exhibit 10.1 of Form 8-K filed on July 8, 
2020) (File No. 001-36400)
Braemar Loan Modification/Forbearance Agreement, dated as of March 20, 2020, by and among Lismore Capital 
LLC and Braemar Hotels & Resorts Inc. (incorporated by reference to Exhibit 10.2 of Form 8-K filed on March 
26, 2020) (File No. 001-36400)
Letter Agreement, by and between Ashford Inc. and Monty J. Bennett, dated as of May 15, 2020 (incorporated by 
reference to Exhibit 10.1 of Form 8-K filed on May 19, 2020) (File No. 001-36400)
Letter  Agreement,  by  and  between  Ashford  Inc.  and  Monty  J.  Bennett,  dated  as  of  December  14,  2020. 
(incorporated by reference to Exhibit 10.1 of Form 8-K filed on December 14, 2020) (File No. 001-36400)
Credit  Agreement  by  and  between  Presentation  Technologies,  LLC  and  Comerica  Bank  (composite  version, 
reflects all amendments through December 31, 2020) (incorporated by reference to Exhibit 10.1 of Form 8-K filed 
on January 5, 2021) (File No. 001-36400)

158

Exhibit
10.55

10.56

10.56.1

10.56.2

10.57

10.57.1

10.58

10.59

10.60

10.60.1

10.61

10.62

10.63

10.64

10.65

10.66

10.67

Description
Subordination  and  Non-Disturbance  Agreement,  dated  as  of  January  15,  2021,  by  and  among  Oaktree  Fund 
Administration,  LLC  as  the  Administrative  Agent  and  collateral  agent  on  behalf  of  the  Lenders,  Ashford  Inc., 
Ashford  Hospitality  Advisors  LLC,  Ashford  Hospitality  Trust,  Inc.,  Ashford  Hospitality  Limited  Partnership, 
Ashford  TRS  Corporation,  Remington  Lodging  &  Hospitality,  LLC,  Premier  Project  Management,  LLC  and 
Lismore Capital II LLC (incorporated by reference to Exhibit 10.1 of Form 8-K filed on January 15, 2021) (File 
No. 001-36400)
Third Amended and Restated Limited Liability Company Agreement of Ashford Hospitality Holdings LLC, dated 
as  of  November  6,  2019  (incorporated  by  reference  to  Exhibit  10.1  of  Form  8-K  filed  on  September  14,  2021) 
(File No. 001-36400).
Amendment  No.  1  to  the  Third  Amended  and  Restated  Limited  Liability  Company  Agreement  of  Ashford 
Hospitality Holdings LLC (incorporated by reference to Exhibit 10.2 of Form 8-K filed on September 14, 2021) 
(File No. 001-36400).
Amendment  No.  2  to  the  Third  Amended  and  Restated  Limited  Liability  Company  Agreement  of  Ashford 
Hospitality Holdings LLC (incorporated by reference to Exhibit 10.1 of Form 8-K filed on April 18, 2022) (File 
No. 001-36400).

Fourth  Amendment  to  Loan  Documents  by  and  among  Presentation  Technologies,  Inc.,  J  &  S  Audio  Visual 
Communications, LLC, J&S Audio Visual Dominican Republic, LP, J&S DR GP, LLC, PT DR Holdings, LLC, 
PT  Holdco,  LLC  and  Comerica  Bank,  dated  September  22,  2021  (incorporated  by  reference  to  Exhibit  10.1  of 
Form 8-K filed on September 23, 2021) (File No. 001-36400)
Fifth  Amendment  to  Loan  Documents,  dated  as  of  June  27,  2022,  by  and  among  Inspire  Event  Technologies 
Holdings, LLC, Inspire Event Technologies, LLC, Inspire Event Technologies Dominican Republic, LP, Inspire 
Event Technologies DR, GP, LLC, PT DR Holdings, LLC, PT Holdco, LLC and Comerica Bank (incorporated by 
reference to Exhibit 10.3 of Form 10-Q, filed on August 12, 2022) (File No. 001-36400).

Limited  Waiver  Under  Advisory  Agreement,  dated  as  of  March  15,  2022,  by  and  among  Ashford  Hospitality 
Trust,  Inc.,  Ashford  Hospitality  Limited  Partnership,  Ashford  TRS  Corporation,  Ashford  Inc.,  and  Ashford 
Hospitality Advisors LLC. (incorporated by reference to Exhibit 10.1 of Form 8-K filed on March 16, 2022) (File 
No. 001-36400)
Limited  Waiver  Under  Advisory  Agreement,  dated  as  of  March  10,  2022,  by  and  among  Braemar  Hotels  & 
Resorts  Inc.,  Braemar  Hospitality  Limited  Partnership,  Braemar  TRS  Corporation,  Ashford  Inc.,  and  Ashford 
Hospitality Advisors LLC. (incorporated by reference to Exhibit 10.2 of Form 8-K filed on March 16, 2022) (File 
No. 001-36400)
Credit  Agreement,  dated  as  of  April  1,  2022,  by  and  among  Ashford  Inc.,  Ashford  Hospitality  Holdings  LLC, 
Ashford  Hospitality  Advisors  LLC,  Ashford  Hospitality  Services  LLC,  and  Mustang  Lodging  Funding  LLC,  as 
administrative  agent  (incorporated  by  reference  to  Exhibit  10.1  of  Form  8-K  filed  on  April  4,  2022)  (File  No. 
001-36400).
First Amendment to Credit Agreement, dated as of July 11, 2022, by and among Ashford Inc., Ashford Hospitality 
Holdings  LLC,  Ashford  Hospitality  Advisors  LLC,  Ashford  Hospitality  Services  LLC,  and  Mustang  Lodging 
Funding LLC, as administrative agent (incorporated by reference to Exhibit 10.4.1 of Form 10-Q, filed on August 
12, 2022) (File No. 001-36400)
Side Letter, dated as of December 16, 2022, by and among, Ashford Hospitality Trust, Inc., Ashford Hospitality 
Limited  Partnership,  Ashford  TRS  Corporation,  Ashford  Hospitality  Advisors  LLC  and  Ashford  Inc. 
(incorporated by reference to Exhibit 10.1 of Form 8-K filed on December 21, 2022) (File No. 001-36400)
Agreement  of Purchase  and  Sale,  dated as of December 16, 2022, by and between Ashford  Hospitality Limited 
Partnership and Ashford Hospitality Advisors LLC. (incorporated by reference to Exhibit 10.2 of Form 8-K filed 
on December 21, 2022) (File No. 001-36400)
Amended  and  Restated  Credit  Agreement  by  and  between  Inspire  Event  Technologies  Holdings,  LLC  and 
Comerica  Bank,  dated  March  24,  2023  (composite  version,  reflects  all  amendments  through  March  24,  2023) 
(incorporated by reference to Exhibit 10.1 of Form 8-K, filed on March 28, 2023) (File No. 001-36400)
Third  Amended  and  Restated  Master  Term  Note,  dated  March  24,  2023,  made  by  Inspire  Event  Technologies 
Holdings, LLC in favor of Comerica Bank (incorporated by reference to Exhibit 10.2 of Form 8-K, filed on March 
28, 2023) (File No. 001-36400)
Third Amended and Restated Master Revolving Note, dated March 24, 2023, made by Inspire Event Technologies 
Holdings, LLC in favor of Comerica Bank (incorporated by reference to Exhibit 10.3 of Form 8-K, filed on March 
28, 2023) (File No. 001-36400)
Equipment Note Agreement, dated March 24, 2023, made by Inspire Event Technologies Holdings, LLC in favor 
of  Comerica  Bank  (incorporated  by  reference  to  Exhibit  10.4  of  Form  8-K,  filed  on  March  28,  2023)  (File  No. 
001-36400)
Limited Waiver Under Advisory Agreement, dated as of March 2, 2023, by and among Ashford Hospitality Trust, 
Inc., Ashford Hospitality Limited Partnership, Ashford TRS Corporation, Ashford Inc., and Ashford Hospitality 
Advisors  LLC  (incorporated  by  reference  to  Exhibit  10.1  of  Form  8-K,  filed  on  March  3,  2023)  (File  No. 
001-36400)

159

Exhibit
10.68

10.69†

10.70

10.71†

10.72

10.73*

10.74*

10.75*

10.76*

21*

23.1*

31.1*

31.2*

32.1**

32.2**

97.1*

Description
Limited Waiver Under Advisory Agreement, dated as of March 2, 2023, by and among Braemar Hotels & Resorts 
Inc., Braemar Hospitality Limited Partnership, Braemar TRS Corporation, Ashford Inc., and Ashford Hospitality 
Advisors  LLC  (incorporated  by  reference  to  Exhibit  10.2  of  Form  8-K,  filed  on  March  3,  2023)  (File  No. 
001-36400)
Amended and Restated Employment Agreement by and between Ashford Hospitality Advisors LLC and Deric S. 
Eubanks, dated to be effective January 1, 2023 (incorporated by reference to Exhibit 10.1 of Form 8-K filed on 
August 25, 2023) (File No. 001-36400)
Advisory  Agreement,  by  and  among  Stirling  Hotels  &  Resorts,  Inc.,  Stirling  REIT  OP,  LP,  Stirling  TRS 
Corporation and Stirling REIT Advisors, LLC, dated December 6, 2023 (incorporated by reference to Exhibit 10.1 
of Form 8-K filed on December 6, 2023) (File No. 001-36400)
Letter Agreement, by and between Mark Nunneley and Ashford Inc., dated December 7, 2023 (incorporated by 
reference to Exhibit 99.1 to the Current Report on Form 8-K filed on December 7, 2023) (File No. 001-36400)
Third  Amended  and  Restated  Advisory  Agreement,  dated  as  of  March  12,  2024,  by  and  between  Ashford 
Hospitality  Trust,  Inc.,  Ashford  Hospitality  Limited  Partnership,  Ashford  TRS  Corporation,  Ashford  Inc.  and 
Ashford  Hospitality  Advisors  LLC  (incorporated  by  reference  to  Exhibit  10.1  of  Form  8-K  filed  on  March  15, 
2024) (File No. 001-36400)
Second Consolidated, Amended and Restated Hotel Master Management Agreement, dated as of March 12, 2024, 
by and between Ashford TRS Corporation and Remington Lodging & Hospitality, LLC
Amended  and  Restated  Master  Project  Management  Agreement,  dated  March  12,  2024,  by  and  among  Ashford 
Hospitality Limited Partnership, Ashford TRS Corporation and Premier Project Management LLC
Limited  Waiver  Under  Advisory  Agreement,  dated  as  of  March  11,  2024,  by  and  among  Ashford  Hospitality 
Trust,  Inc.,  Ashford  Hospitality  Limited  Partnership,  Ashford  TRS  Corporation,  Ashford  Inc.  and  Ashford 
Hospitality Advisors LLC
Limited  Waiver  Under  Advisory  Agreement,  dated  as  of  March  11,  2024,  by  and  among  Braemar  Hotels  & 
Resorts  Inc.,  Braemar  Hospitality  Limited  Partnership,  Braemar  TRS  Corporation,  Ashford  Inc.,  and  Ashford 
Hospitality Advisors LLC
List of subsidiaries of Ashford Inc.
Consent of BDO USA, P.C.

Certification  of  Chief  Executive  Officer  Pursuant  to  Rule  13a-14(a)  of  Securities  Exchange  Act  of  1934,  as 
amended
Certification  of  Chief  Financial  Officer  Pursuant  to  Rule  13a-14(a)  of  Securities  Exchange  Act  of  1934,  as 
amended
Certification of Chief Executive Officer pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of 
the Sarbanes-Oxley Act of 2002
Certification of Chief Financial Officer pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of 
the Sarbanes-Oxley Act of 2002
Policy  relating  to  recovery  of  erroneously  awarded  compensation,  as  required  by  applicable  listing  standards 
adopted pursuant to 17 CFR 240.10D-1

The  following  materials  from  the  Company’s  Annual  Report  on  Form  10-K  for  the  year  ended  December  31,  2023  are 
formatted in XBRL (Extensible Business Reporting Language): (i) Consolidated Balance Sheets; (ii) Consolidated Statements 
of  Operations  (iii)  Consolidated  Statements  of  Comprehensive  Income  (Loss);  (iv)  Consolidated  Statements  of  Equity 
(Deficit); (v) Consolidated Statements of Cash Flows; and (vi) Notes to the Consolidated Financial Statements. In accordance 
with Rule 402 of Regulation S-T, the XBRL related information in Exhibit 101 to this Annual Report on Form 10-K shall not 
be deemed to be “filed” for purposes of Section 18 of the Securities Exchange Act of 1934, as amended (the “Exchange Act”), 
or otherwise subject to the liability of that section, and shall not be part of any registration statement or other document filed 
under the Securities Act of 1933, as amended, or the Exchange Act, except as shall be expressly set forth by specific reference 
in such filing.

101.INS XBRL Instance Document - the instance document does not 
appear in the Interactive Data File because its XBRL tags are 
embedded within the Inline XBRL document.

101.SCH Inline XBRL Taxonomy Extension Schema Document

Submitted electronically with this report.

101.CAL Inline XBRL Taxonomy Calculation Linkbase Document
Inline XBRL Taxonomy Extension Definition Linkbase 
101.DEF
Document

101.LAB Inline XBRL Taxonomy Label Linkbase Document

101.PRE Inline XBRL Taxonomy Presentation Linkbase Document

Submitted electronically with this report.
Submitted electronically with this report.

Submitted electronically with this report.
Submitted electronically with this report.

160

Exhibit
104

Cover Page Interactive Data File (formatted in Inline XBRL and 
contained in Exhibit 101)

Description

___________________________________

* Filed herewith.

** Furnished herewith.
*** The disclosure schedules referenced in the Unit Purchase Agreement have been omitted pursuant to Item 601(b)(2) of Regulation S-K. 
Ashford hereby undertakes to furnish supplementally a copy of the omitted disclosure schedules upon request by the SEC.

† Management contract or compensatory plan or arrangement.

Item 16. Form 10-K Summary

None.

161

Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the Registrant has duly caused 

this report to be signed on its behalf by the undersigned, thereunto duly authorized, on March 27, 2024.

SIGNATURES

ASHFORD INC.

By: /s/ MONTY J. BENNETT

Monty J. Bennett

Chief Executive Officer

Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below, by the following 

persons, on behalf of the Registrant in the capacities and on the dates indicated.

Signature

Title

Date

/s/ MONTY J. BENNETT

Monty J. Bennett

/s/ DERIC S. EUBANKS

Deric S. Eubanks

/s/ JUSTIN R. COE

Justin R. Coe

/s/ J. ROBISON HAYS, III 

J. Robison Hays, III

/s/ DINESH P. CHANDIRAMANI

Dinesh P. Chandiramani

/s/ DARRELL T. HAIL

Darrell T. Hail

/s/ W. MICHAEL MURPHY
W. Michael Murphy

/s/ BRIAN WHEELER
Brian Wheeler

/s/ UNO IMMANIVONG

Uno Immanivong

Chairman of the Board of Directors and Chief 
Executive Officer (Principal Executive Officer)

March 27, 2024

Chief Financial Officer
(Principal Financial Officer)

March 27, 2024

Chief Accounting Officer
(Principal Accounting Officer)

March 27, 2024

Senior Managing Director

March 27, 2024

Director

Director

Director

Director

Director

March 27, 2024

March 27, 2024

March 27, 2024

March 27, 2024

March 27, 2024

162

 
Officers and Directors

Corporate Information

OFFICERS

Monty J. Bennett
Chief Executive Officer and
Chairman of the Board

Deric S. Eubanks
Chief Financial Officer

Justin Coe
Chief Accounting Officer

J. Robison Hays III
Senior Managing Director

Executive Vice President
General Counsel & Secretary

BOARD OF DIRECTORS

Monty J. Bennett
Chief Executive Officer and
Chairman of the Board

Dinesh P. Chandiramani
Chief Executive Officer
369 Enterprises, LLC

Darrell T. Hail
Former President
Women’s A.R.C., LLC

Chef and Owner
Red Stix

Head of Lodging and Leisure Capital Markets 
First Fidelity Mortgage Corporation

Chief Technology Officer
Nieman Printing

Annual Meeting
The annual meeting of shareholders will  
be held on Wednesday, May 15, 2024, at  
9:30 a.m. CDT at the Company's Corporate  
Office, 14185 Dallas Parkway, Suite 1200,  
Dallas, TX 75254.
Shareholders of 
as of the close 
of business on March 14, 2024 will be
entitled to vote at this meeting.  

Corporate Office
Ashford Inc.
14185 Dallas Parkway, Suite 1200
Dallas, Texas 75254
Telephone: (972) 490-9600 
www.ashfordinc.com

Registrar and Transfer Agent
Computershare Trust Company, N.A.
Canton, Massachusetts

Independent Auditors
BDO USA, P.C.
Dallas, Texas

Legal Counsel
Cadwalader, Wickersham & Taft, LLP
New York, New York

 2023,

Annual Report on Form 
10-K/Investor Contact
A copy of the Ashford Annual Report
on Form 10-K for
the Securities and Exchange Commission 
on March 27, 2024 and is included with this
report. Additional copies of the report and 
copies of the exhibits referenced therein are 
available from the Company. Requests for
these items and other investor contacts should 
be directed to Joseph Calabrese of Financial
Relations Board at (212) 827-3772.

Forward-Looking Statements
This report contains forward-looking statements within the meaning of the federal securities
laws. Ashford (the “Company” or “we” or “our”) cautions investors that any forward-looking
statements presented herein, or which management may make orally or in writing 
from time to time, are based on management’s beliefs and assumptions at that time.
Throughout this report, words such as “anticipate,” “believe,” “expect,” “intend,” “may,”
“might,” “plan,” “estimate,” “project,” “should,” “will,” “result,” and other similar expressions,
which do not relate solely to historical matters, are intended to identify forward-looking
statements. Such statements are subject to risks, uncertainties, and assumptions and are not
guarantees of future performance, which may be affected by known and unknown risks, trends,
uncertainties, and factors beyond our control. Should one or more of these risks or uncertainties
materialize, or should underlying assumptions prove incorrect, actual results may vary materially
from those anticipated, estimated, or projected. We caution investors that while forward-looking
statements reflect our good faith beliefs at the time they are made, such statements
are not guarantees of future performance and are impacted by actual events that occur after
such statements are made. We expressly disclaim any responsibility to update forward-looking
statements, whether as a result of new information, future events, or otherwise. Accordingly,
investors should use caution in relying on past forward-looking statements, which are based on
results and trends at the time they are made, to anticipate future results or trends.
Some of the risks and uncertainties that may cause our actual results, performance, or
achievements to differ materially from those expressed or implied by forward-looking statements
include, among others, those discussed in our Annual Report on Form 10-K under the heading
“Risk Factors.” These risks and uncertainties continue to be relevant to our performance and
financial condition. Moreover, we operate in a very competitive and rapidly changing environment
where new risk factors emerge from time to time. It is not possible for management to predict all
such risk factors, nor can it assess the impact of all such risk factors on our business or the extent
to which any factor, or combination of factors, may cause actual results to differ materially from
those contained in any forward-looking statements. Given these risks and uncertainties, investors
should not place undue reliance on forward-looking statements as a prediction of actual results.

14185 Dallas Parkway    I    Suite 1200    I    Dallas, Texas 75254    I    972.490.9600    I    www.ashfordinc.com