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Atlas Financial Holdings Inc

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FY2010 Annual Report · Atlas Financial Holdings Inc
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2010 Annual Report 

 
 
 
 
 
 
 
 
 
President’s Letter 

On December 31, 2010, the going public transaction resulting in American Country Insurance Company (“American Country”) 
and  American  Service  Insurance  Company,  Inc.  (“American  Service”)  becoming  wholly  owned  subsidiaries  of  Atlas  Financial 
Holdings, Inc. (“Atlas”, together with its subsidiaries, the “Company”) was successfully completed.  Atlas’ ordinary voting shares 
subsequently began trading under the symbol AFH on the TSX Venture Exchange on January 6, 2011. 

In a public statement in 2010, I commented that “This is an exciting opportunity for American Country and American Service, as 
subsidiaries of Atlas, to build on the companies' significant heritage and expertise as specialty commercial auto insurers.  Our 
outstanding  team  of  employees  is  committed  to  working  together  with  our  agents  and  other  business  partners  towards  a 
successful future.” On behalf of the Atlas team, I can confirm that we are already capitalizing on this opportunity to realize the 
organization’s potential for the benefit of our stakeholders. 

Our  strategic  business  plan  focuses  on  those  lines  of  business  that  American  Country  and  American  Service  managed  with 
historic underwriting profitability. The lines of business we write are “light commercial” automobile lines where our insured are 
primarily  public  automobile  operators  such  as  taxi,  limousine  and  non-emergency  paratransit  operators.  This  business  is 
generated  through  a  diverse  channel  of  licensed  insurance  agents  who  we  feel  are  best  able  to  effectively  distribute  our 
products. 

Atlas and its insurance subsidiaries are able to deliver a strong value proposition to our policyholders and agents by leveraging 
our  expertise,  strength and  commitment.  We  have  a  deep  understanding  of  the  specialized  markets  we  serve, allowing  us  to 
best  support  our  clients  in  both  the  policy  administration  and  claim  handling  arenas.  Our  service  levels  position  Atlas  to  win 
business on relationship attributes rather than relying on price as a sole differentiating factor. The efficient operating platform 
we’ve implemented reduces the cost of doing business for both the Company and its distribution channel.  

American Country and American Service are collectively licensed in forty-seven states. In 2010, we wrote business in less than 
half  of  the  states  in  which  our  insurance  subsidiaries  are  licensed.  The  largest  volume  of  business  was  generated  in  only  a 
handful of states. Our licensure positions us extremely well both for organic growth and bolt-on acquisitions, which we intend to 
pursue opportunistically. 

Property & casualty insurers in the United States reported that their net premiums written increased 1% to approximately $425 
billion in 2010, a turnaround from three straight years of declining volume. The sector's policyholder surplus also increased 9% 
to $565 billion, the highest level ever recorded, despite challenging industry-wide underwriting results in recent years. Provided 
the  overall  economy  and  insurance  industry  continue  to  show  signs  of  improvement,  the  next  few  years  will  represent  an 
excellent time to execute our strategic plans for growth. 

Historically,  pricing  in  specialized  lines  of  insurance  have  improved  more  rapidly  than  more  general  lines  when  the  broader 
insurance  cycle  shifted  from  “soft”  to  “hard”.  Larger,  less  specialized,  competitors  tend  to  concentrate  their  efforts  on  more 
general  lines  of  business  at  these  times  as  well.  We  are  beginning  to  see  signs  of  these  market  dynamics  in  certain  of  our 
segments and geographic areas. Understanding the markets in which we compete, we will be patient in terms of deployment of 
capital,  waiting  for  clear  signs  that  our  value  proposition  coupled  with  the  market  environment  will  yield  the  desired 
underwriting result. We believe that focusing on underwriting profit, rather than top line growth, will deliver the greatest return 
for our shareholders over the long-term. 

We believe that the new infrastructure provides a strong foundation for stable and profitable growth.  While many aspects of 
our  business  are  newly  established, we also  benefit  from  experiences  of  the  past.  The  enormous  pool  of  policy  data,  industry 
information and expertise accumulated during the many years in which American Country and American Service focused on our 
core  lines  of  business  will  serve  as  valuable  assets  in  support  of  Atlas  underwriting,  pricing  and  expansion  activities  going 
forward. 

Success in 2011 and beyond will result from our effective execution of the Company’s strategic business plan.  Growth will be 
pursued  at  an  appropriate  time  in  the  market  cycle  and  fueled  by  Atlas’  strong  value  proposition.  Our  entire  organization  is 
experienced, focused and excited about the opportunities that lie ahead.  

On behalf of the Atlas team, 
Scott D. Wollney 
President & CEO 

Atlas Financial Holdings Inc 

2010 Annual Report 

Page 2 

 
 
 
 
 
 
 
 
 
 
Vision 

To be the preferred specialty commercial transportation insurer in any geographic areas where our value proposition delivers 
benefit to all stakeholders. 

Mission 

To develop and deliver superior specialty insurance products that are correctly priced to meet our customers’ needs and deliver 
consistent underwriting profit for the insurance companies we own. These products will be distributed to the insured through 
independent retail agents utilizing Atlas’ efficient operating platform. 

We  will  achieve  our  Vision  and  Mission  through  the  design,  sophisticated  pricing  and  efficient  delivery  of  specialty 
transportation  insurance  products.  Through  constant  interaction  with  our  retail  producers,  we  will  strive  to  thoroughly 
understand each of the markets we serve.  This knowledge will assist us in ensuring we deliver strategically priced product to the 
right market at the right time. Analysis of the substantial data available through our operating companies will drive product and 
pricing decisions. We will focus on our key strengths and expand our geographic footprint and products only to the extent that 
these activities support our Vision and Mission. We will target niche markets that support adequate pricing and will be best able 
to adapt to changing market needs ahead of our competitors due to our scale and strategic commitment. 

Values 

Integrity: 

We value honesty. We hold ourselves and each other accountable for meeting all commitments.  

Trust: 

As a team we rely on and trust one another. We encourage transparency and two-way communication to 
ensure understanding.  

Teamwork: 

We proactively collaborate with each other and with stakeholders to achieve mutually beneficial goals.  We 
believe everyone has an important contribution to make.  

Discipline: 

We  are  committed  to  the  disciplined  execution  of  our  business  -  delivering  predictable  operational  and 
financial  performance.  Using  fact  based  decision  making,  we  refuse  to  knowingly  sacrifice  underwriting 
profit to increase volume.  

Excellence: 

We have a strong work ethic and positive attitude which drives us to continually improve performance and 
exceed expectations. 

Meritocracy: 

We  are  committed  to  rewarding  and  promoting  our  team  members  on  the  basis  of  each  individual's 
contribution and future potential within our team.  

Innovation: 

We develop and implement innovative ways to anticipate customer needs, grasp local market opportunities, 
create global value, and exceed the expectations of all stakeholders.  

Community: 

We strive to keep a balance between taking care of business and taking care of our families, friends and the 
communities in which we live and work.  

Atlas Financial Holdings Inc 

2010 Annual Report 

Page 3 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
Atlas Financial Holdings, Inc. is listed on the TSX Venture Exchange (TSXV) under the trading symbol “AFH”. This annual report 
pertains  to  consolidated  information  of  Atlas  Financial  Holdings,  Inc.  Throughout  this  annual  report,  “Atlas”  refers  to  the 
holding  company  only,  and  the  ”Company”  refers  to  Atlas  Financial  Holdings,  Inc.  on  a  consolidated  basis  including  its 
subsidiaries. Additional information relating to Company is available on SEDAR at www.sedar.com which can also be accessed 
from  our  website  at  www.atlas-fin.com.  The  information  contained  on  this  website  is  not  incorporated  by  reference  in  this 
annual report and should not be considered a part of this annual report.   

 Caution Regarding Forward Looking Statements 

This annual report contains “forward-looking information” which may include, but is not limited to, statements with respect to 
estimates  of  future  expenses,  revenue  and  profitability;  trends  affecting  financial  condition  and  results  of  operations;  the 
availability and terms of additional capital; dependence on key suppliers, manufacturers and strategic partners; industry trends 
and  the  competitive  and  regulatory  environment;  the  impact  of  losing  one  or  more  senior  executives  or  failing  to  attract 
additional key personnel; and other factors  referenced in this annual  report, including those set  forth in the section entitled 
“Risk Factors” in this annual report.  

Often,  but  not  always,  forward-looking  statements  can  be  identified  by  the  use  of  words  such  as  “plans”,  “expects”,  “is 
expected”,  “budget”,  “scheduled”,  “estimates”,  “forecasts”,  “intends”,  “anticipates”,  or  “believes”  or  variations  (including 
negative variations) of such words and phrases, or state that certain actions, events or results “may”, “could”, “would”, “might” 
or “will” be taken, occur or be achieved. Forward-looking statements involve known and unknown risks, uncertainties and other 
factors which may cause the actual results, performance or achievements of the Company to be materially different from any 
future  results,  performance  or  achievements  expressed  or  implied  by  the  forward-looking  statements.  Such  factors  include, 
among others, general business, economic, competitive, political, regulatory and social uncertainties; as well as those factors 
discussed in the section entitled “Risk Factors” in this annual report.  

Although the Company has attempted to identify important factors that could cause actual actions, events or results to differ 
materially from those described in forward-looking statements, there may be other factors that cause actions, events or results 
to differ from those anticipated, estimated or intended. Forward-looking statements contained herein are made as of the date 
of this annual report and the Company disclaims any obligation to update any forward-looking statements, whether as a result 
of  new  information,  future  events  or  results  or  otherwise.  There  can  be  no  assurance  that  forward-looking  statements  will 
prove  to  be  accurate,  as  actual  results  and  future  events  could  differ  materially  from  those  anticipated  in  such  statements. 
Accordingly, readers should not place undue reliance on forward-looking statements due to the inherent uncertainty in them.  

Reporting Currency 

As the majority of the Company’s operations is in the United States and is conducted in U.S. dollars, the Company has prepared 
its  consolidated  financial  statements  and  its  Management  Discussion  and  Analysis  in  U.S.  dollars  in  order  to  provide  more 
meaningful information to their users, except where otherwise indicated. References to “dollars” or “$” are to U.S. dollars and 
any references to “C$” are to Canadian dollars. To effect this conversion, figures contained in this annual report originating in 
Canadian  dollars  have  been  translated  into  U.S.  dollars  using  the  current  rate  method,  pursuant  to  which  the  consolidated 
statements  of  operations  and  cash  flows  have  been  translated  using  the  average  rate  of  exchange  for  the  relevant  year  (of 
C$1.02,  to  $1.00  for  the  year  ended  December  31,  2010  and  of C$1.42  to  $1.00 for  the  year  ended  December  31,  2009),  all 
assets and liabilities have been converted using the relevant year end rate of exchange (of C$0.99 to $1.00 as at December 31, 
2010 and of C$1.05 to $1.00 as  at December 31, 2009) and  share capital has been converted using the rates of  exchange  in 
effect as of the  dates of various capital transactions. Foreign exchange  differences arising from  the translations as described 
above are included in shareholders’ equity under the section entitled “Accumulated Other Comprehensive Income (Loss)”. All 
relevant financial information has been restated to reflect the Company’s results as if they had been historically reported in U.S. 
dollars. 

The consolidated financial statements presented elsewhere in this annual report are presented in conformity with the Financial 
Accounting  Standards  Board’s  ("FASB")  Accounting  Standards  Codification  ("ASC")  which  forms  the  basis  of  accounting 
principles  generally  accepted  in  the  United  States  of  America  ("U.S.  GAAP").    As  discussed  in  Note  21  of  the  consolidated 

Atlas Financial Holdings Inc 

2010 Annual Report 

Page 4 

 
 
 
 
 
financial statements there are no significant differences between Canadian generally accepted accounting principles and U.S. 
GAAP.  As  discussed  in  the  Management  Discussion  and  Analysis,  the  Company  is  required  to  adopt  International  Financial 
Reporting Standards as a replacement for U.S. GAAP for its interim and annual reporting periods beginning January 1, 2011.    

Overview of the Company 

CORPORATE OVERVIEW                                      

The primary business of the Company is commercial automobile insurance in the United States, with a niche market orientation 
and focus on insurance for the “light” commercial automobile sector including taxi cabs, non-emergency paratransit, limousine, 
livery and business auto. Automobile insurance products provide coverage in three major areas: liability, accident benefits and 
physical  damage.  Liability  insurance  provides  coverage  where  the  insured  is  responsible  for  an  automobile  accident,  for  the 
payment  of  claims  for  injuries  and  property  damage  to  third  parties.  Accident  benefit  policies  or  personal  injury  protection 
policies  provide  coverage  for  loss  of  income,  medical  and  rehabilitation  expenses  for  insured  persons  who  are  injured  in  an 
automobile  accident,  regardless  of  fault.  Physical  damage  coverage  provides  for  the  payment  of  damages  to  an  insured 
automobile arising from a collision with another object or from other risks such as fire or theft. In the short run, automobile 
physical damage and liability coverage generally provide more predictable results than automobile accident benefit or personal 
injury  insurance.   The  distinct  coverage  types  discussed  in  this  section  may  or  may  not  be  provided  in  each  of  the  various 
jurisdictions in which the Company operates, subject to the Company’s business strategy and any applicable statutory, legal or 
regulatory requirements. 

Commercial automobile insurance is typically positively correlated with both the U.S. economy and the property and casualty 
(“P&C”) insurance market cycle. Premiums written  experienced  declines for  the past few years  due to weakness in both  the 
U.S.  economy  and  the  P&C  market  generally.  Management  expects  market  conditions  to  result  in  a  constriction  of  capacity 
deployed into the Company’s niche lines of business, reducing competition and allowing for rate increases. The business plan 
assumes flat to moderate “hardening” in the insurance sector within the next four years.  

The  Company’s  primary  market  risk  relates  to  the  current  soft  insurance  market,  which  risk  is  mitigated  through  pricing 
discipline and consistent focus on underwriting profit as opposed to top-line growth. 

In the insurance business, premiums charged for various products are set without certainty of the benefit and claim costs that 
will  be  incurred,  often  many  years  after  issuance  or  expiration  of  the  related  policies.  Management  therefore  conducts  the 
business  with  a  primary  focus  on  achieving  favorable  underwriting  results  over  the  long  term.  To  achieve  these  objectives, 
adherence to insurance risk management principles is stressed, and asset diversification and quality are emphasized. 

In  addition  to  income  from  underwriting  and  claim  related  functions,  significant  investment  income  is  earned  from  investing 
funds generated by those activities and from shareholders’ capital. Investment management aims for stability of income from 
interest and dividends, protection of capital, and managing liquidity to meet underwriting and other obligations as they become 
payable  in  the  future.  Securities  trading  and  the  realization  of  capital  gains  are  not  in  the  strategic  plan.  The  investment 
philosophy emphasizes value and credit quality. 

Despite the fact that the Company only first began operations in its current form on December 31, 2010, management of the 
Company  is  seasoned  in  the  industry  and  the  insurance  subsidiaries  have  a  long  history  of  operations  under  previous 
ownership. Company affairs will be managed for a long term horizon.  The Company’s operating results and financial condition 
will best  be  evaluated  by observing operating  performance trends over  the next five to ten years. This time frame will likely 
encompass one or two underwriting cycles, provide appropriate time for those cycles to run their course and for reserved claim 
costs to be quantified with greater certainty. 

As the business is exclusively in the U.S. at this time, the Company’s operating headquarters is 150 Northwest Point Boulevard, 
Elk Grove Village, IL 60007.  Atlas maintains a registered office at Cricket Square, Hutchins Drive, PO Box 2681, Grand Cayman, 
KY1-1111, Cayman Islands. 

Atlas Financial Holdings Inc 

2010 Annual Report 

Page 5 

 
 
 
 
 
 
 
 
 
 
 
Formation of the Company 

The  Company  was  formed  on  December  31,  2010  through  a  business  combination  structured  as  a  reverse  triangular  merger 
(the “merger”) amongst:  

a) 

JJR VI Acquisition Corp. (“JJR VI”), a “Capital Pool Company” within the meaning of TSXV policies incorporated under 
the laws of the Province of Ontario, Canada, and continued under the laws of the Cayman Islands;  

b)  American  Insurance  Acquisition  Inc.  (“American  Acquisition”),  a  wholly-owned  indirect  subsidiary  of  Kingsway 

Financial Services Inc. incorporated under the laws of Delaware by Kingsway America Inc.; and,   

c)  Atlas  Acquisition  Corp,  a  wholly-owned  subsidiary  of  JJR  VI  incorporated  under  the  laws  of  Delaware.    Pursuant  to 
which Atlas Acquisition Corp. (a wholly-owned subsidiary of JJR VI) merged with and into American Acquisition and 
American Acquisition as the surviving company became a wholly-owned subsidiary of JJR VI.  The merger constituted 
the  “Qualifying  Transaction”  for  JJR  VI  pursuant  to  TSXV  policies.    Prior  to closing,  JJR VI   was continued  under  the 
laws of the Cayman Islands and became subject to the Companies Law of the Cayman Islands (as amended) as if it had 
been originally incorporated as a corporation under the laws of the Cayman Islands, and was renamed Atlas Financial 
Holdings, Inc. on closing of the merger.   

The Company commenced operations under its current structure on December 31, 2010. Atlas Financial Holdings, Inc. ordinary 
voting shares and restricted voting shares (inclusively the “voting shares”) began trading on the TSXV under the symbol “AFH” 
on January 6, 2011.  

Prior to the merger Kingsway America Inc. transferred 100% of the capital stock of its insurance subsidiaries, American Service 
and  American  Country  to  American  Acquisition  in  exchange  for  $35.1  million  of  American  Acquisition  common  shares,  $18.0 
million  of  American  Acquisition  preferred  shares  and  promissory  notes  aggregating  C$7.9  million  payable  by  American 
Acquisition.  In addition, American Acquisition raised C$7.9 million through a private placement offering of subscription receipts 
to  qualified  investors  at  a  price  of  C$2.00  per  subscription  receipt.  American  Country  and  American  Service  are  sometimes 
referred to in this document as the Company’s “Operating Insurance Subsidiaries”.  

In  the  merger,  Kingsway  America  Inc.  received  13.8  million  restricted  voting  shares  valued  at  $27.4  million,  18  million  non-
voting preferred shares valued at $18.0 million, and C$7.9 million in cash from the private placement in exchange for 100% of 
the outstanding shares of American Acquisition and full payment of the promissory notes. Investors in the American Acquisition 
subscription receipt private placement received approximately 4 million ordinary voting shares plus warrants to purchase one 
ordinary voting share for each subscription receipt at C$2.00 at any time until December 31, 2013 (three years after the closing 
of the merger).  As part of the merger, JJR VI common shares held by former shareholders of JJR VI were consolidated on the 
basis  of  one  post-consolidation  JJR  VI  common  share  for  every  ten  pre-consolidation  JJR  VI  common  shares,  which  post-
consolidation JJR VI common shares were then exchanged on a one-for-one basis for ordinary voting shares. 

Pursuant  to  Atlas’  Articles  of  Association,  if  the  number  of  outstanding  restricted  voting  shares  exceeds  30%  of  the  total 
number  of  all  issued  and  outstanding  Voting  Shares,  the  votes  attached  to  each  restricted  voting  share  will  decrease 
automatically without further act or formality to equal the maximum permitted vote per restricted voting share such that the 
restricted voting shares as a class shall not carry more than 30% of the votes eligible to be voted at a general meeting of Atlas 
shareholders. 

Based  on  the  foregoing  limitation,  voting  rights  of  the  remaining  Atlas  shareholders  are  leveraged  up  by  2.82X  immediately 
following the merger. The approximate voting control is illustrated below: 

Atlas Financial Holdings Inc 

2010 Annual Report 

Page 6 

 
 
 
 
 
 
  
 
 
Table 1(a) Voting Control  

Kingsway America Inc. 
Atlas Investors LLC 
Other Investors (includes Atlas Management)* 
Original JJR VI Acquisition Corporation Shareholders* 

Voting Shares Ownership 
Voting Interest 
30.0% 
17.6% 
43.6% 
8.8% 
100.0% 
*All individual investors in these groups control less than 10% of voting rights of the Company after applying the 2.82X multiple.  

Economic Interest 
75.2% 
6.2% 
15.5% 
3.1% 
100.0% 

Stock Options 

On March 18, 2010, prior to the merger, in connection with its initial public offering (“IPO”), JJR VI granted options to purchase 
250,000 JJR VI common shares to its IPO agent at an exercise price of C$0.10 per common share on a pre-consolidation basis.  
The options were fully vested at the date of grant and expire on March 18, 2012.  The fair value of the options was estimated to 
be C$13,166 (C$0.053 per option) using the Black-Scholes option pricing model. 

Also  on  March  18,  2010  pursuant  to  option  agreements,  JJR  VI issued  options  to  its  directors  and  officers  to  purchase  up  to 
1,070,000 JJR VI common shares at an exercise price of C$0.10 per common share on a pre-consolidation basis. At the time of 
the merger, officers and directors held 856,000 options, all of which were fully vested, with 535,000 expiring on December 31, 
2011 and 321,000 expiring 10 years from their respective grant dates. The fair value of the options held by JJR VI officers and 
directors was estimated to be C$80,545 (C$0.075 per option) using the Black-Scholes option pricing model. The fair value of the 
options was charged to income of JJR VI prior to the merger with a corresponding credit to additional paid in capital. 

The JJR VI options issued to its IPO agent, officers and directors were exchanged for options of Atlas on the basis of one Atlas 
option for every ten JJR VI options and the exercise price was adjusted from C$0.10 to C$1.00 per Atlas share. As at December 
31, 2010, there were 25,000 and 85,600 Atlas options outstanding held by the IPO agent and former JJR VI officers and directors 
respectively, on a post-merger basis. On February 1, 2011, 15,703 of the options held by the IPO agent were exercised. 

On January 3, 2011, Atlas adopted a 10% rolling stock option plan (the “Stock Option Plan”) in order to advance the interests of 
the Company by providing eligible persons with incentives. The maximum number of shares reserved under the Stock Option 
Plan  together  with  all  other  security-based  compensation  arrangements  of  the  Company  is  equal  to  10%  of  the  issued  and 
outstanding ordinary voting shares at the dates of grant. Options cancelled, expired or forfeited are available for grant. 

On January 18, 2011 Atlas granted options to purchase 369,749 ordinary voting shares to directors and officers of the Company 
at  an  exercise  price  of  C$2.00  per  share.  The  options  vest  25%  at  the  date  of  grant  and  25%  on  each  of  the  next  three 
anniversary dates of the grant date and expire on January 18, 2021.  These options will be accounted for under International 
Financial Accounting Standard – 2 Share-based Payments.  The fair value of these options was $450,389 using the Black-Scholes 
option  pricing  model.  Compensation  expense  will  be  charged  to  income  over  the  vesting  period  based  on  the  estimated 
number of options expected to vest.  

As at the date of this annual report, there are 464,646 Atlas options outstanding. 

Atlas Financial Holdings Inc 

2010 Annual Report 

Page 7 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Outstanding Shares 

Table 1(b) below illustrates the amount of outstanding share, options and warrant of the Company as of December 31, 2010: 

Table 1(b) Outstanding shares at merger 

Ordinary voting shares  
Restricted voting shares  
Preferred shares, par value $1.00 

Stock options 

Warrants 

Operating Insurance Subsidiaries 

Outstanding As of December 31, 2010 

4,553,502 
13,804,861 
18,000,000 

110,600 

3,983,502 

The business of the Company is carried on through the Operating Insurance Subsidiaries. The Operating Insurance Subsidiaries 
distribute their insurance products through a network of retail independent agents. Together, American Country and American 
Service  are  licensed  to  write  P&C  insurance  in  47  states  in  the  United  States.    The  management  of  American  Country  and 
American Service is fully integrated with a single operating infrastructure supporting both Operating Insurance Subsidiaries.   

With roots dating back to 1925 selling insurance for taxi cabs, American Country is one of the oldest insurers of the U.S. taxi and 
livery business. For more than 75 years, American Country expanded its expertise in this and other areas of specialty insurance.  
American Country was a wholly-owned subsidiary of Kingsway America Inc. prior to the merger. Prior to September 30, 2009, 
American Country was a wholly-owned subsidiary of an intermediary holding company, American Country Holdings, Inc., which 
merged into Kingsway America Inc., its former owner, on that date.  

For over 25 years, American Service developed expertise in the area of specialty auto insurance. It was incorporated under the 
laws of the state of Illinois on March 11, 1983 and commenced operations on April 18, 1983 as a non-standard personal and 
commercial  auto  insurer  writing  business  in  the  Chicago,  Illinois  area.  Prior  to  September  30,  2009,  American  Service  was  a 
wholly-owned subsidiary of an intermediary  holding  company, American Service Investment Corporation, Inc., which merged 
into Kingsway America Inc., its former owner, on September 30, 2009. 

Effective  January  1,  2009,  American  Service  and  American  Country  formed  a  statutory  pool  (the  “American  Service  Pool”), 
pursuant  to  which  American  Country  cedes  100%  of  its  gross  insurance  premiums,  related  liabilities  and  certain  operating 
expenses to American Service. American Service then retrocedes 30% of the pooled gross insurance premiums, related liabilities 
and certain operating expenses to American Country and retains 70% of the pool.  

As a result of the successful completion of the merger, on January 6, 2011, A.M. Best Co. upgraded the Financial Strength Rating 
of  the  Operating  Insurance  Subsidiaries,  American  Country  and  American  Service,  to  “B”  from  “B-”.  Both  companies  are 
members  of  the  American  Service  Pool  and  had  previously  been  downgraded  from  “B”  to  “B-“on  November  24,  2009.  Upon 
completion  of  the  Atlas  transaction,  A.M.  Best,  assigned  to  the  Operating  Insurance  Subsidiaries  an  outlook  of  “stable”  to  all 
Financial  Strength  Ratings  and  they  are  no  longer  “under  review  with  developing  implications”.  A.M.  Best  also  upgraded  the 
Issuer Credit Ratings of the Operating Insurance  Subsidiaries to  “bb” from “bb-”, and issued an Issuer Credit Rating of “b-” to 
Atlas. The outlook assigned to the Issuer Credit Ratings was also “stable”. 

Government Regulation  

The  Operating  Insurance  Subsidiaries  are  regulated  at  the  state  level,  with  the  Illinois  Department  of  Insurance  being  the 
primary (domestic) regulator. American Service is also licensed by the U.S. Treasury to provide insurance/surety where the U.S. 

Atlas Financial Holdings Inc 

2010 Annual Report 

Page 8 

 
 
 
 
 
 
 
 
 
 
 
 
 
Federal Government is the beneficiary.  

The Operating Insurance Subsidiaries pay premium tax in all states where premium is written. On average, they pay tax equal to 
2.1% of written premium. There are other non-material fees paid in the normal course of business which are contemplated in 
the Company’s business plan.  

A  primary  metric  used  by  insurance  regulators  is  the  National  Association  of  Insurance  Commissioners  (“NAIC”)  risk  based 
capital (“RBC”) ratio. The Operating Insurance Subsidiaries are required to maintain certain minimum RBC ratios as provided for 
by insurance statutes in the states in which they write business.  

Changes  to  legislative  or  industry  developments  can  lead  to  increased  competition  in  the  markets  in  which  the  Operating 
Insurance Subsidiaries operate or reduce their ability to price risks appropriately. New competition from these developments 
can cause the prices for insurance to fall, adversely affecting underwriting profitability or volume of business written.  

Marketing Plans and Strategies  

The  underwriting  philosophy  of  the  Operating  Insurance  Subsidiaries  stresses  receiving  an  adequate  premium  and  spread  of 
risks for the business they accept. They seek to set premium rates at levels that should generate profitable underwriting results. 
They regularly monitor premium adequacy both by territory and class of business and make adjustments as required. Typically, 
they do not reduce their pricing when competitors offer to underwrite certain classes of business at premium rates that they 
believe are below acceptable levels. Instead, they focus on maintaining their premium per risk rather than write a large number 
of risks at premiums that they believe would be inadequate and thus unprofitable. As a result, their premium volumes may be 
impacted when market conditions do not support adequate pricing.  

As  a  normal  part  of  operations,  the  Operating  Insurance  Subsidiaries  regularly  consider  and  implement  initiatives  to  address 
adverse profitability trends in their business. These initiatives vary by jurisdiction, but may include tightening of underwriting 
requirements, price increases, termination of underperforming programs, reduction in agent commissions, policy non-renewals 
(where  permitted)  and  other  administrative  changes.  In  most  U.S.  jurisdictions  premium  rates  must  be  approved  by  the 
applicable  regulatory  authority.  Once  approved,  an  insurance  company  is  prohibited  from  altering  rates  without  regulatory 
approval for changes, other than through the use of filed debits and credits where allowed and available. In the United States, 
the  Operating  Insurance  Subsidiaries  market  and  distribute  their  products  through  a  network  of  independent  agents.  The 
Company’s strategy focuses on developing and maintaining strong relationships with its distribution channel.  

The  Operating  Insurance  Subsidiaries  continually  strive  to  provide  excellent  service  in  the  markets  in  which  they  operate, 
communicating through a variety of channels as they look for opportunities to increase efficiency and reduce operating costs 
with  their  agents.  With  the  Company’s  approval,  agents  provide  quotations  for  policies  on  the  Company’s  behalf  based  on 
specified insurance coverages within their prescribed underwriting guidelines. These guidelines dictate the kinds and amounts 
of coverage that may be written and the premium rates that may be charged for specified categories of risk.  Upon acceptance 
by the insured, the agent can bind coverage based on the terms provided by the Company. As a rule, the Company does not 
delegate authority to settle or adjust claims, establish underwriting guidelines, develop rates or enter into other transactions or 
commitments through their independent agents.  

The growth strategy for the Operating Insurance Subsidiaries is divided into four stages as follows:  

Stage I 

Re-energize Distribution 

Stage II 

Pricing Cycle “Hardens” 

The Company’s agency force produced more than $100 million of premium 
relating to specialty commercial auto business for the Operating Insurance 
Subsidiaries prior to their previous parent company’s de-emphasis of commercial 
automobile business lines. Under the Company’s structure, premium is expected 
to trend upwards based on Atlas’ strategic focus on theses lines of business and 
the Company’s emphasis on recapturing profitable business successfully written 
in the past. 
After several years of a soft market, pricing is expected to improve as the market 

Atlas Financial Holdings Inc 

2010 Annual Report 

Page 9 

 
 
 
 
Stage III  Geographic Expansion 

Stage IV  Bolt-on Acquisitions 

cycle runs its course, providing for more premium with the same exposure.  A 
shift in market cycle would also be expected to reduce competition in the 
specialty markets on which the Company focuses. 
In 2010, the Operating Insurance Subsidiaries wrote more than $100,000 in 
annual premium in less than half of the states where they are licensed. Expansion 
into underutilized markets will be pursued strategically based on the Company’s 
pricing and competitive analysis in each state. 
Atlas will evaluate opportunities to strategically add books of business and 
renewal rights to jump start expansion plans in core lines of business located in 
geographic areas that are deemed favorable from a profit perspective. 

The  Operating  Insurance  Subsidiaries  have  a  diversified  network  consisting  of  independent  retail  agents.  Within  this  channel 
the Operating Insurance Subsidiaries have a committed, but relatively small group of cornerstone agents in each state in which 
the Company operates. Cornerstone agents are producers who focus on commercial automobile insurance and are considered 
strategic partners. Illinois  is the  most developed state in terms of current  distribution with a  large number of smaller agents 
located throughout the state in addition to Cornerstone agents who tend to focus on business in major metro areas 

Going forward, the Operating Insurance Subsidiaries distribution strategy is to develop a producer network similar to the one in 
Illinois for all states in which they write. The Company will establish specific business objectives with each cornerstone agent, 
including an expectation that the Company will represent one of such agent’s top three insurance markets and set minimum 
annual  written  premium  targets.    Underwriting  profit  will  be  measured  as  a  primary  metric  of  success  with  respect  to  each 
agent’s book of business. 

Competitive Conditions  

The insurance industry is price competitive in all markets in which the Operating Insurance Subsidiaries operate. The Company 
strives to employ disciplined underwriting practices with the objective of not writing under-priced risks. Based on the current 
size of the commercial automobile insurance industry, the Company requires only a relatively small market share to achieve its 
business plan. 

The  Operating  Insurance  Subsidiaries  compete  on  a  number  of  factors  such  as  distribution  strength,  pricing  and  agency 
relationships, policy support and claim service, and market reputation. In their core commercial automobile lines in the United 
States, the Operating Insurance  Subsidiaries, primary offerings are policies at the minimum prescribed limits in each state as 
established by statutory, municipal and other regulations. Many larger companies compete for this specialty business without 
the committed focus of Atlas. The Operating Insurance Subsidiaries also compete with numerous smaller insurance companies 
in regional markets, many of which have limited capital resources causing them to have traditionally relied upon the support of 
reinsurers to supplement their capital. 

Like many of their competitors, the Operating Insurance Subsidiaries serve the independent agency market and in some cases 
sell  insurance  directly  to  customers  when  the  policyholder  also  operates  a  licensed  insurance  agency.  Direct  underwriters 
typically operate in broader lines of business where they have certain competitive advantages over agency underwriters, and 
are  less  commonly  found  in  specialty  business.  These  advantages  include  increased  name  recognition  obtained  through 
extensive media advertising, loyalty of the customer base to the insurer rather than to an independent agency and, potentially, 
reduced policy acquisition costs and increased customer retention.  

From time-to-time, the niche commercial market attracts competition from new entrants. In many cases due to their  lack of 
experience,  these  entrants  price  their  insurance  below  the  rates  that  are  necessary  to  support  an  underwriting  profit.  The 
Operating  Insurance  Subsidiaries  believe  in  providing  an  acceptable  premium  for  each  related  risk.  As  a  result  of  their 
underwriting philosophy that it is not in their best interests to compete solely on price, the Operating Insurance Subsidiaries 
may experience a loss of market share during periods of intense price competition or “soft” market conditions.  

The  Operating  Insurance  Subsidiaries  business  plan  is  prepared  in  the  context  of  the  existing  and  anticipated  competitive 
environment.  They  will  leverage  existing  knowledge  of  the  markets,  historic  underwriting  data  and  expected  efficiencies  to 

Atlas Financial Holdings Inc 

2010 Annual Report 

Page 10 

 
 
 
 
compete effectively. Their business plan focuses on achieving underwriting profit through the analysis of underwriting data and 
the use of sophisticated pricing as opposed to a “top line” approach to writing business. The Operating Insurance Subsidiaries 
will compete on their value proposition as opposed to on price alone.  

To compete successfully in their industry, the Operating Insurance Subsidiaries rely on their ability to: identify markets that are 
most likely to produce an underwriting profit; operate with a disciplined underwriting approach; offer diversified products and 
geographic  platforms;  practice  prudent  claims  management;  reserve  appropriately  for  unpaid  claims;  strive  for  cost 
containment and the economics of shared support functions where deemed appropriate; and provide services and competitive 
commissions to their independent agents and brokers.  

Some of the Operating Insurance Subsidiaries competitive advantages are:  

• 

• 

• 

• 

• 

• 

• 

• 

• 

• 

• 

• 

• 

• 

• 

American Country is one of the oldest taxi insurers in the U.S.;  

American Service is well known in its target markets;  

The  Operating  Insurance  Subsidiaries  employ  experienced  underwriters,  each  with  more  than  15  years  of 
experience,  who  are  committed  to  the  commercial  automobile  insurance  market  and  are  able  to  more 
accurately identify profitable risks than competitors; 

Substantial universe of data from a much larger book of business enables accurate pricing in target markets and 
in the case of entry into new markets;  

Deep  understanding  of  complex  business  processes  related  to  our  niche  including  local  protocols  required  by 
municipalities as well as state or federal regulations;  

Development of predictive underwriting model will enhance risk selection and underwriting results;  

Customized,  user-friendly  web-enabled  system  adds  value  by  reducing  the  need  for  agents  to  contact  the 
Operating Insurance Subsidiaries and increases throughput;  

Systems and workflows designed to support specialized products;  

Knowledgeable  group  of  adjusters  including  local  facilities  in  key  markets  and  a  large  network  of  independent 
adjusters in smaller markets;  

Process oriented around customer priorities with a focus on returning vehicles back into service quickly;  

In-depth understanding of equipment in specialized industries;  

Existing infrastructure and longstanding relationships allow for increased control over loss adjustment costs and 
fraud avoidance;  

Distribution channel cultivated over many years with longstanding relationships in key niche markets;  

Strong brand recognition in target markets; and  

Low initial asset leverage will allow for growth in premium written.  

Atlas Financial Holdings Inc 

2010 Annual Report 

Page 11 

 
 
 
MANAGEMENT DISCUSSION AND ANALYSIS  

Investment Securities and Investment Income 

13  Non-GAAP Measures 
13  Corporate Overview 
14  Continuation Accounting 
16  Revenues 
19 
22  Provision for Unpaid Claims 
27  Reinsurance 
28  Results of Operations 
32 
34 
34  Employees 
35  Controls and Accounting Policies 
38  Related Party Transactions 
40  Risk Factors 
52 
53  Outlook 

Financial Condition 
Legal Proceedings 

Subsequent Events 

This Management Discussion and Analysis (“MD&A”) should be read in conjunction with our consolidated financial statements 
for  the  years  ended  December  31,  2010  and  2009  and  related  notes  appearing  elsewhere  in  this  annual  report.    Unless 
otherwise  noted,  the  information  contained  in  this  MD&A  is  based  on  information  available  to  management  as  of  April  15, 
2011. 

In the insurance business, premiums charged for various products are set without certainty of the benefit and claim costs that 
will  be  incurred,  often  many  years  after  issuance  or  expiration  of  the  related  policies.  Management  therefore  conducts  the 
business  with  a  primary  focus  on  achieving  favorable  underwriting  results  over  the  long  term.  To  achieve  these  objectives, 
adherence to insurance risk management principles is stressed, and asset diversification and quality are emphasized. 

In  addition  to  income  from  underwriting  and  claim  related  functions,  significant  investment  income  is  earned  from  investing 
funds generated by those activities and from shareholders’ equity. Investment management aims for stability of income from 
interest and dividends, protection of capital, and managing liquidity to meet underwriting and other obligations as they become 
payable  in  the  future.  Securities  trading  and  the  realization  of  capital  gains  are  not  in  the  strategic  plan.  The  investment 
philosophy emphasizes value and credit quality. 

Despite  the  fact  that  the  Company  first  began  operations  in  its  current  form  on  December  31,  2010,  management  of  the 
Company  is  seasoned  in  the  industry  and  the  insurance  subsidiaries  have  a  long  history  of  operations  under  previous 
ownership. Company affairs will be managed for the long run.  The Company’s operating results and financial condition will best 
be evaluated by observing operating performance trends over the next five to ten years. This time frame will likely encompass 
one or two underwriting cycles, provide appropriate time for those cycles to run their course and for reserved claim costs to be 
quantified with greater certainty. 

The  consolidated  financial  statements  are  presented  in  conformity  with  the  Financial  Accounting  Standards  Board’s  ("FASB") 
Accounting  Standards  Codification  ("ASC")  which  forms  the  basis  of  accounting  principles  generally  accepted  in  the  United 
States  of  America  ("US  GAAP").    As  discussed  in  Note  21  of  the  consolidated  financial  statements  there  are  no  significant 
differences  between  Canadian  generally  accepted  accounting  principles  and  US  GAAP.  As  further  discussed  later  in  this 
Management  Discussion  and  Analysis,  the  Company  is  required  to  adopt  International  Financial  Reporting  Standards  as  a 
replacement for US GAAP for its interim and annual reporting periods beginning January 1, 2011.  

Atlas Financial Holdings Inc 

2010 Annual Report 

Page 12 

 
 
  
 
 
 
 
 
 
 
 
Atlas Financial Holdings, Inc. is listed on the TSX Venture Exchange (TSXV) under the trading symbol AFH. Additional information 
relating  to  Company  is  available  on  SEDAR  at  www.sedar.com  which  can  also  be  accessed  from  our  website  at  www.atlas-
fin.com.  The  information  contained  on  this  website  is  not  incorporated  by  reference  in  this  MD&A  and  should  not  be 
considered a part of this MD&A.   

NON-GAAP MEASURES 

The Company utilizes both U.S. GAAP and certain non-U.S. GAAP measures to assess performance. Securities regulators require 
that companies caution readers about non-U.S. GAAP measures that do not have a standardized meaning under U.S. GAAP and 
are unlikely to be comparable to similar measures used by other companies. The Company, like many insurance organizations, 
analyzes  performance  based  on  underwriting  ratios  such  as  combined,  expense  and  loss  ratios.  The  loss  ratio  is  derived  by 
dividing  the  amount  of  net  claims  incurred  by  net  premiums  earned.  The  expense  ratio  is  derived  by  dividing  the  sum  of 
commissions and premium taxes and general and administrative expenses by net premiums earned. The combined ratio is the 
sum  of  the  loss  ratio  and  the  expense  ratio.  A  combined  ratio  below  100%  demonstrates  underwriting  profit  whereas  a 
combined ratio over 100% demonstrates an underwriting loss. Gains or losses from the Company’s investment portfolio are not 
included in the combined  ratio. Management believes that consistently delivering an  underwriting profit is a key measure of 
performance of the underwriting business of a P&C insurance company. The Company includes all corporate overhead in the 
calculation of expense ratios and combined ratios, a practice that may vary from the practices of other insurance companies. 

OVERVIEW 

Atlas was formed by way of a going public transaction structured as a reverse triangular merger with JJR VI, a wholly-owned 
subsidiary  of  JJR  VI,  and  American  Insurance  Acquisition,  Inc.  (“American  Acquisition”),  effective  December  31,  2010.    The 
merger resulted in American Country and American Service becoming wholly owned subsidiaries of Atlas.  Atlas’ ordinary voting 
shares and restricted voting shares began trading on the TSXV on January 6, 2011 under the symbol “AFH”. 

On  February  25,  2010,  Southern  United  Fire  Insurance  Company  (Southern  United)  merged  into  American  Service.  The 
transaction was accounted for as a merger of companies under common control with the Southern United assets and liabilities 
included at their carrying values and its results of operations included in the financial statements from the date of the merger.   

On  July  1,  2009,  American  Service  and  American  Country  terminated  and  commuted  (the  “Commutation”)  all  existing 
reinsurance  agreements  with  a  then  affiliated  reinsurer,  Kingsway  Reinsurance  Corporation  of  Barbados  (“Kingsway 
Reinsurance”). As a result of the Commutation, certain loss and unearned premium reserves that were previously ceded under 
the  terms  of  the  contract  to  Kingsway  Reinsurance  were  returned  to  American  Service  and  American  Country  and  ceding 
commissions that were previously paid to American Service and American Country were returned to Kingsway Reinsurance.  In 
addition,  risk  premiums  were  paid  to  American  Service  and  American  Country  by  Kingsway  Reinsurance  in  exchange  for 
commuting these balances. As part of the overall Commutation process, Kingsway also contributed capital to American Service 
and American Country by way of surplus notes to support surplus requirements of the two statutory insurance entities.  Under 
U.S.  GAAP,  the  notes  are  classified  as  notes  payable  under  the  liabilities  section  of  the  balance  sheet.  These  surplus  notes 
carried a 30 year term and a variable  interest rate which began accruing  in the fourth quarter of 2009 (see  “Notes Payable” 
section below for more details). The impacts of the Commutation and Surplus Notes are included in the financial statements 
and discussions. 

CONTINUATION ACCOUNTING 

The Company was formed through a reverse triangular merger and the consolidated financial statements are those of Atlas and 
the Operating Insurance Subsidiaries, which have been prepared in accordance FASB ACS Section 805.40 Reverse Acquisitions. 
Atlas  has  been  identified  as  the  legal  acquirer  and  ultimate  parent.  American  Acquisition  has  been  identified  as  the  legal 
acquiree  and  subsidiary  of  Atlas.  However,  for  reverse  merger  accounting  purposes,  Atlas  is  the  accounting  acquiree  and 
American Acquisition is the accounting acquirer. Under this standard the financial statements prepared following the reverse 
merger  are  presented  in  the  name  of  the  legal  acquirer  and  ultimate  parent,  Atlas,  but  are  a  continuation  of  the  financial 
statements of the accounting acquirer, American Acquisition, with an adjustment for the capital structure (that is the number 

Atlas Financial Holdings Inc 

2010 Annual Report 

Page 13 

 
 
 
 
  
 
 
 
 
 
and  type  of  equity  interests,  including  equity  instruments  issued  to  effect  the  merger)  of  Atlas,  as  the  legal  acquirer  and 
ultimate parent and accounting acquiree.  Accordingly, and as a result of the December 31, 2010 merger date, shareholders’ 
equity as at December 31, 2010 and 2009 each reflects the Ordinary Voting Shares outstanding as at the date of the merger as 
well as the ordinary voting shares, restricted voting shares and preferred shares that were issued to effect the merger. 

These financial statements reflect the consolidated results of Atlas for the periods ended December 31, 2010 and 2009 based 
on historical financial statements of the accounting acquirer, given that the merger occurred in December 2010. These financial 
statements and the results reflected contain certain expenses and fees that were required to support the infrastructure of its 
previous  parent.  The  Company  would  not  expect  to  incur  similar  levels  of  expenses,  such  as  management  fees,  allocated 
overhead  cost,  and  shared  infrastructure  expenses,  after  the  date  of  the  merger.  For  more  information  with  respect  to  the 
impact of these expenses on the Company, see the Filing Statement to the qualifying transaction as filed on SEDAR including 
the pro forma financial statements.  

Merger Impact on Income Taxes 

The  change  in  ownership  from  the  merger  has  triggered  certain  considerations  with  respect  to  the  U.S.  tax  laws  and  their 
impact to the Company.  First the US tax laws allow the selling company, in this case Kingsway, to retain certain tax assets of 
the departing company.  In addition, to discourage the sale of a company with tax losses solely due to value of the future tax 
deduction for the tax loss, US tax law generally provides for limits on the amounts of tax losses that can be utilized after such a 
sale.  These tax law limitations, and related provisions within the merger agreement executed as part of the merger, limit the 
amount of the Company’s  prior  tax losses that can be used after the merger.   As a  result of the two aforementioned US tax 
laws,  the  Company  has  written  down  its  deferred  tax  asset  related  to  loss  carryforwards  to  the  amount  it  anticipates  it  will 
retain and be available after the transaction.  Prior to the merger and while under the management of its prior ownership, the 
Company had partially reduced the value of tax assets related to loss carryforwards to their anticipated realizable value through 
the establishment of a valuation allowance.  Since the Company no longer has these tax assets available to it as of the date of 
the Qualifying Transaction, it has reduced both its deferred tax assets and the related valuation allowance accordingly resulting 
in two largely offsetting changes in the Company’s deferred tax asset.  Along with these offsetting adjustments, the Company 
has reassessed its future utilization of the remaining deferred tax assets and has established a valuation allowance for certain 
items thereon, and, correspondingly has recorded this adjustment through income. 

Consumer Trends  

The  U.S.  commercial  automobile  industry  can  be  divided  into  the  passenger  transportation  business  line  and  the  business 
automobile business line. The passenger transportation  business line can be further divided into distinct groups including: (i) 
taxi cab operators, (ii) limousine operators, including sedans, limousines, chartered buses, airport shuttles and NY car service, 
and (iii) non-emergency paratransit and contracting. The business automobile business line is comprised of light vehicle weight, 
including cars, vans and pick-up trucks, owner operation or small fleet (1 – 5 vehicles), and local driving radius. Each of these 
groups has many similarities, but each business line has its own set of determining factors. The following information is based 
on  the  Company’s  market  knowledge  coupled  with  information  and  publications  of  the  Taxi,  Limousine  and  Paratransit 
Association and the New York City Taxi and Limousine Commission.  

Taxi cab  

The taxi cab business line is shifting with large dispatchers acquiring mid-sized companies resulting in an increased number of 
very large and very small insureds. Increased costs in fuel, insurance and depreciation have contributed to reduced revenues for 
the industry. Municipal and state regulation has increased the cost of doing business. Nationwide, the number of taxi permits 
or medallions has decreased almost 10% in the past ten years. Despite this trend, the available market is estimated at minimum 
$350  million  in  written  premium.  While  the  overall  taxi  cab  business  line  is  shrinking,  the  owner  operations  and  small  fleets 
business line is expanding on a relative basis.  

Atlas Financial Holdings Inc 

2010 Annual Report 

Page 14 

 
 
 
 
 
 
 
Limousine  

There are over 13,000 chauffeur or limousine companies, with an estimated 125,000 limousines operating in the U.S. Industry 
growth has been stable to positive, with the average hourly rate charged for sedans increasing 54% over the last 16 years and 
the  average  hourly  rate  charged  for  a  limousine  increasing  75%  over  the  last  16  years.  Geographic  distribution  of  operators 
shows  the  largest  concentration  in  the  Mid-Atlantic  States  (25%),  followed  by  the  South  (23%),  Midwest  (15%)  and  Pacific 
(13%). The limousine business line is not experiencing the consolidation seen in the taxi cab business line. There are relatively 
few very large accounts.  

NY Car Service  

Car service vehicles are defined as for hire vehicles other than a black car, New York City Medallion taxi cab or New York City 
limousine,  operating  from  an  authorized  New  York  City  Taxi  and  Limousine  Commission  radio  base  station.  The  vehicles  are 
older model sedans and vans which are not in the pristine condition of a black car.  

There are approximately 20,000 car service vehicles in New York City, approximately 9,000 of these are black car vehicles and 
the business line is growing. The main writers for this business line are New York- based insurance companies.  

Paratransit and contracting  

The paratransit (non-emergency) business line is an emerging and expanding market with many experienced taxi cab operators 
and drivers converting to this business. Contracting revenue sources are Medicaid compliant transit agencies, school districts, 
private  health  care,  local  social  service  agencies  and  doctors’  offices.  Issues  facing  this  business  line  are  contract  insurance 
requirements and increases in costs, labor issues and regulatory controls. There is also a concern regarding operators who are 
not being regulated  by municipal, state or federal  government.  As the U.S. population ages, this business line  is  expected to 
grow.  The  expansion  of  special  needs  programs  in  schools  also  creates  increased  demand  for  paratransit  operators. 
Understanding  exposure  related  to  geographic  areas  of  operation  and  risks  relating  to  the  use  of  special  equipment, 
customarily used in this business line, are critical to underwriting success in this area.  

Business automobiles  

This is an expansion line which includes businesses of many types that utilize light vehicles such as cars, vans or pick-up trucks in 
the course of their business. As with other classes of business on which the Company focuses, these vehicles often have special 
equipment.  The  Company  has  access  to  a  large  network  of  non-metro  personal  line  agents  to  approach  in  connection  with 
marketing  efforts  relating  to  this  line.  These  agents  tend  not  to  be  specialized  in  a  particular  area  and  often  have  limited 
markets  to  write  commercial  auto.  As  with  any  expansion  line,  research  will  be  necessary  to  understand  specific  markets. 
Growth will be deliberate with underwriting profit in mind.  

Government Regulation  

The  Operating  Insurance  Subsidiaries  are  regulated  at  the  state  level,  with  the  Illinois  Department  of  Insurance  being  the 
primary  (domestic)  regulator.  American  Service  Insurance  is  also  licensed  by  the  U.S.  Treasury  to  provide  insurance/surety 
where the U.S. Federal Government is the beneficiary.  
The Operating Insurance Subsidiaries pay premium tax in all states where premium is written. On average, they pay tax equal to 
2.1% of written premium. There are other non-material fees paid in the normal course of business which are contemplated in 
the Company’s business plan.  

A  primary  metric  used  by  insurance  regulators  is  the  NAIC  risk  based  capital  ratio.  The  Operating  Insurance  Subsidiaries  are 
required to maintain certain minimum risk based capital ratios as provided for by insurance statutes in the states in which they 
write business.  

Atlas Financial Holdings Inc 

2010 Annual Report 

Page 15 

 
 
 
 
 
 
 
 
 
Changes  to  legislative  or  industry  developments  can  lead  to  increased  competition  in  the  markets  in  which  the  Operating 
Insurance Subsidiaries operate or reduce their ability to price risks appropriately. New competition from these developments 
can cause the prices for insurance to fall, adversely affecting underwriting profitability or volume of business written.  

OVERALL PERFORMANCE   

SELECTED ANNUAL INFORMATION  

The  following  financial  data  is  derived  from  the  Company’s  audited  consolidated  financial  statements  for  the  years  ended 
December 31, 2010 and 2009:  

Table 1 Selected annual information 

Year ended December 31 ($’000s) 
Total revenue 
Net (loss) in total 
Total assets 
Total long-term financial liabilities 
Cash dividends declared for Ordinary Voting Shares 
Cash dividends declared for Restricted Voting Shares 
Cash dividends declared for Preferred Shares 

2010 
59,973 
(21,812) 
225,438 
132.579 
- 
- 
- 

2009 
81,406 
(13,235) 
277,601 
183,015 
- 
- 
- 

The  Operating  Insurance  Subsidiaries  have  a  diversified  network  consisting  of  independent  retail  agents.  Within  this  channel 
the Operating Insurance Subsidiaries have a committed, but relatively small group of cornerstone agents in each state in which 
the Company operates. Cornerstone agents are producers who focus on commercial automobile insurance and are considered 
strategic partners. Illinois  is the  most developed state in terms of current  distribution with a  large number of smaller agents 
located throughout the state in addition to Cornerstone agents who tend to focus on business in major metro areas 

Going forward, the Operating Insurance Subsidiaries distribution strategy is to develop a producer network similar to the one in 
Illinois for all states in which they write. The Company will establish specific business objectives with each cornerstone agent, 
including an expectation that the Company will represent one of such agent’s top three insurance markets and set minimum 
annual  written  premium  targets.    Underwriting  profit  will  be  measured  as  a  primary  metric  of  success  with  respect  to  each 
agent’s book of business. 

REVENUES 

Premium Income and Competitive Factors 
Revenues  reported  in  our  consolidated  financial  statements  are  derived  from  net  premiums  earned,  insurance  investment 
income,  net  realized  gains  (losses),  and  miscellaneous  income.  Total  revenue  from  operations  in  2010  was  $60.0  million,  a 
decrease of 26% over the $81.4 million in revenue from operations in 2009.  

Table 2 and Table 3 below set forth our gross premiums written by line of business and by state, respectively, for the periods 
indicated. 

Atlas Financial Holdings Inc 

2010 Annual Report 

Page 16 

 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
TABLE 2   Gross premiums written by line of business 
For the year ended December 31 (in millions of dollars, except for percentages) 

          2010 

          2009  

Amount 

% 

Amount 

Personal Non-Standard Automobile  

   Commercial Automobile 

    Other 

Total Commercial 

Total Gross Premiums Written 

$ 

$ 

$ 

23.0 

13.7 

10.0 

23.7 

46.7 

49.3  % 

$ 

29.3 

21.4 

50.7  % 

100.0  % 

$ 

$ 

46.9 

52.6 

8.1 

60.7 

107.6 

% 

43.6  % 

48.9 

7.5 

56.4  % 

100.0  % 

Commercial Automobile 

Commercial automobile policies  provide coverage for light weight, individual  unit or small fleet commercial vehicles typically 
with the minimum limits prescribed by statute, municipal or other regulatory requirements. In the year ended December 31, 
2010, gross premiums written from commercial automobile decreased by 74% to $13.7 million compared to $52.6 million in 
2009.  This  decrease  was  primarily  as  result  of  the  actions  related  to  the  Operating  Subsidiaries’  former  parent  company’s 
strategy which focused on private passenger automobile insurance. This downward trend began to reverse in mid 2010 as plans 
for Atlas’ going forward strategy were communicated publicly. 

Commercial  automobile  insurance  has  outperformed  the  overall  P&C  industry  in  each  of  the  past  ten  years  based  on  data 
compiled by the National Association of Insurance Commissioners (“NAIC”). Each of the specialty business lines on which the 
Company’s strategy is focused is a subset of this historically profitable industry subset. 

Because  there  are  a  limited  number  of  competitors  specializing  in  these  lines  of  business,  a  strong  value  proposition  is  very 
important and can result in desirable retention levels as policies renew on an annual basis. There are also a relatively limited 
number of agents who specialize in these lines of business.  As a result, strategic relationships are important to ensure efficient 
distribution. 

There  is  a  positive  correlation  between  the  economy  and  commercial  automobile  insurance  in  general.    However,  public 
automobile operators may be less likely than other business lines of the commercial auto line to take vehicles out of service as 
their  businesses and  business reputations rely heavily on availability.  With respect to certain business lines, such as the taxi 
line, there are also other factors such as the cost and limited supply of medallions which may discourage a policy holder from 
taking vehicles out of service in the face of reduced demand for the use of the vehicle. 

Maintaining continuous insurance on all vehicles under dispatch is an important aspect of our target policyholders’ businesses. 

Non-Standard Automobile 

Consistent with Atlas’ focus on commercial automobile insurance, the Company is transitioning away from the non-standard 
auto line.  Non-standard automobile insurance is principally provided to individuals who do not qualify for standard automobile 
insurance coverage because of their payment history, driving record, place of residence, age, vehicle type or other factors. Such 
drivers typically represent higher than normal risks and pay higher insurance rates for comparable coverage. 

Non-standard  automobile  insurance  is  generally  accompanied  by  increased  loss  exposure,  higher  claims  experience  and  a 
higher  incidence  of  consumer  and  service  provider  fraud.  In  addition,  policy  renewal  rates  tend  to  be  low  for  non-standard 
automobile policies as policyholders often lapse their policies because of non-payment of premiums and subsequently reapply 
as new policyholders. This creates an on-going requirement to replace non-renewing policyholders with new policyholders and 
to react promptly to issue cancellation notices for non-payment of premiums to mitigate potential bad debt write-offs. These 

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factors, however, are mitigated to some extent by higher premium rates, the tendency of high-risk individuals to own low value 
automobiles,  and  generally  lower  limits  of  insurance  coverage  as  insureds  tend  to  purchase  coverage  at  the  minimum 
prescribed limits.  This line of business is not consistent with the Company’s’ strategic focus going forward.  Written premiums 
from non-standard auto represented 49.3% of the Companies’ business in 2010.  

The  insuring  of  non-standard  drivers  is  often  transitory.  When  their  driving  records  improve,  insureds  may  qualify  to  obtain 
insurance in the standard market at lower premium rates. We often cancel policies for non-payment of premium and, following 
a period of lapse in coverage, insureds frequently return to purchase a new policy at a later date. As a result, our non-standard 
automobile insurance policies experience a retention rate that is lower than that experienced for standard market risks. Most 
of our insureds pay their premiums on a monthly installment basis and we typically limit our risk of non-payment of premiums 
by requiring a deposit for future insurance premiums and the prepayment of subsequent installments. 

In  the  United  States,  the  Operating  subsidiaries  wrote  non-standard  automobile  insurance  in  various  states,  predominantly 
Illinois  and  Indiana  in  2010.  These  non-standard  automobile  insurance  policies  generally  have  lower  limits  of  insurance 
commensurate with the minimum coverage requirement under the statute of the state in which we write the business. These 
limits of liability are typically not greater than $50,000 per occurrence. 

In the year ended December 31, 2010, gross premiums written from non-standard automobile insurance decreased 51% from 
the year ended December 31, 2009 to $23.0 million. This reduction in premium is consistent with Atlas’ strategic objective of 
transitioning  away  from  this  line  of  business.  The  significant  decrease  in  gross  premiums  written  is  due  to  the  various  steps 
taken to discontinue unprofitable lines, discontinuation of the managing general agent distribution channel, and the run-off of 
Southern  United.  Also  contributing  to  the  reduction  in  non-standard  automobile  premium  volumes  is  the  continuing  poor 
economic conditions in much of the U.S. The  non-standard automobile insurance market tends to contract during periods of 
high unemployment as is currently being experienced in the U.S. Non-standard automobile insurance accounted for 49% and 
44% of our gross premiums written for the years ended December 31, 2010 and 2009, respectively. 

Assigned Risk 

In the United States, automobile insurers are generally required to participate in various involuntary residual market pools and 
assigned risk plans that provide automobile insurance coverage to individuals or other entities that are unable to purchase such 
coverage  in  the  voluntary  market.  Participation  in  these  pools  in  most  jurisdictions  is  in  proportion  to  voluntary  writings  of 
selected lines of business in that jurisdiction. 

Geographic Concentration 

TABLE 3 Gross premiums written by state 
For the year ended December 31 (in millions of dollars, except for percentages) 
2010 

Illinois 
Indiana 
Virginia 
New York 
Michigan 
Minnesota 
Ohio 
Texas 
Other 
Total Gross Premium Written 

$ 

Amount 
28.2 
4.8 
3.7 
2.8 
2.0 
1.5 
1.5 
0.5 
1.7 
46.7 

$ 

% 

60.4  % 
10.3 
7.9 
6.0 
4.3 
3.2 
3.2 
1.1 
3.6 
100.0 

2009 

Amount 
53.2 
7.9 
13.7 
10.7 
2.8 
2.2 
7.1 
2.8 
7.2 
107.6 

% 

49.4  % 

7.3 
12.7 
10.0 
2.6 
2.0 
6.7 
2.6 
6.7 
100.0 

As evidenced by the data in the table above, 60% of the Company’s 2010 gross written premiums came from the state of Illinois 
and  79%  came  from  the  top  3  states  (factoring  in  Indiana  and  Virginia).  The  Company’s  future  business  success  is  primarily 

Atlas Financial Holdings Inc 

2010 Annual Report 

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dependent upon the health of the economy and business climate in those areas coupled with opportunities in areas where the 
Company is licensed but not actively writing. 

As described earlier, a significant aspect of the Company’s business plan is to increase business writings in both states where 
2010 written premiums were below target levels and in states where the Operating Insurance Subsidiaries have licenses which 
were not utilized. The pace and focus of these expansion plans will be driven by pricing and competitive analyses performed by 
the Company. 

INVESTMENT SECURITIES AND INVESTMENT INCOME 

Overview and Strategy 

We manage our securities portfolio to support the liabilities of the Operating Insurance Subsidiaries, to preserve capital and to 
generate investment returns. We invest predominantly in corporate and government bonds with relatively short durations. The 
securities  are  managed  by  a  third-party  investment  management  firm  pursuant  to  the  Company’s  investment  policies  and 
guidelines as approved by its Board of Directors.  The Company monitors the third-party investment managers’ performance 
and their compliance with both their individual mandate and the Company’s investment policies and guidelines 

Our  investment  guidelines  stress  the  preservation  of  capital,  market  liquidity  to  support  payment  of  our liabilities  and  the 
diversification of risk. With respect to fixed income securities, we generally purchase securities with the expectation of holding 
them to their maturities. 

In  accordance  with  the  preservation  of  capital  as  a  key  component  of  the  investment  policy,  the  Company  undertook  the 
strategy in early 2009 of liquidating substantially all of the common share equity portfolio with the objectives of reducing the 
volatility of the balance sheet and protecting the Company’s capital. The proceeds from the disposal were reinvested in high 
quality fixed income securities. 

Portfolio Composition 

At December 31, 2010, the Company held cash and securities with a fair value of $173.0 million. As of December 31, 2010, the 
securities  portfolio  was  comprised  primarily  of  fixed  income  securities.  Insurance  subsidiaries’  securities  must  comply  with 
applicable  regulations  that  prescribe  the  type,  quality  and  concentration  of  securities.  These  regulations  in  the  various 
jurisdictions  in  which  our  insurance  subsidiaries  are  domiciled  permit  investments  in  government,  state,  municipal  and 
corporate  bonds,  and  preferred  and  common  equities,  within  specified  limits  and  subject  to  certain  qualifications.  Our  U.S. 
operations typically invest in U.S. dollar denominated securities to mitigate their exposure to currency rate fluctuations. 

The following table summarizes  the fair value of the securities portfolio, including cash and cash equivalents, as of the dates 
indicated. 

TABLE 4   Fair value of securities portfolio                             
As of December 31 (in millions of dollars) 

Type of security 
Term deposits 
Government bonds 
Corporate debt securities 
Subtotal 
Cash and cash equivalents 
Total 

2010 

7.9 
69.5 
76.6 
154.0 
19.0 
173.0 

$ 

$ 

$ 

2009 

$ 

$ 

$ 

12.4 
109.0 
93.5 
214.9 
6.7 
221.6 

Atlas Financial Holdings Inc 

2010 Annual Report 

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A summary of investment results before the effect of income taxes are reflected in the following table. 

TABLE 5   Investment results before the effect of income taxes 
For the year ended December 31 (in millions of dollars) 

Average securities at cost 
Investment income after expenses 
Percent earned on average investments (annualized) 
Net realized gains (losses) 
Total investment income 
Total realized yield 

$ 
$ 

$ 
$ 

2010 
197.3 
6.0 
3.0  % 
0.9 
6.9 
3.5  % 

$ 
$ 

$ 
$ 

2009 
155.6 
3.9 
2.5  % 

(0.7) 
3.2 
2.1  % 

Investment income excluding net realized gains increased by 54% to $6.0 million in 2010 compared to $3.9 million in 2009. The 
increase is primarily due to the  Commutation of the affiliated reinsurance contracts which increased the amount of invested 
assets held by the Company by $134.6 million at the date of Commutation. 

Commutation  is  an  agreement  between  the  ceding  insurer  and  the  reinsurer  that  provides  for  the  valuation,  payment  and 
complete discharge of some or all current and future obligations between the parties under particular reinsurance contracts. 

The Company incurred net realized gains in 2010 of $0.9 million compared to net realized losses of $0.7 million in 2009. The net 
realized gains in 2010 are due to rebalancing of the portfolio. 

Liquidity and Cash Flow Risk 

The following table summarizes the fair value by contractual maturities of the fixed income securities portfolio excluding cash 
and cash equivalents at the dates indicated.  

TABLE 6 Fair value by contractual maturity date  
As of December 31 (in millions of dollars) 

Due in less than one year 
Due in one through five years 
Due after five through ten years 
Due after ten years 
Total 

Amount 
$ 

21.6 
88.6 
24.0 
19.8 
154.0 

$ 

2010 

2009 

Amount 
$ 

% 

14.0  % 
57.5 
15.6 
12.9 

100.0  % 

$ 

23.3 
127.7 
39.5 
24.4 
214.9 

% 

10.8  % 
59.4 
18.4 
11.4 

100.0  % 

At December 31, 2010, 72% of the fixed income  securities, including treasury bills, bankers’ acceptances,  government  bonds 
and corporate bonds had contractual maturities of five years or less. Actual maturities may differ from contractual maturities 
because certain issuers have the right to call or prepay obligations with or without call or prepayment penalties. The Company 
holds  cash  and  high  grade  short-term  assets  which,  along  with  fixed  income  security  maturities,  management  believes  are 
sufficient for the payment of claims on a timely basis. In the event that additional cash is required to meet obligations to our 
policyholders, we believe that the high quality, liquid securities portfolio provides us with sufficient liquidity. 

Market Risk 

Market risk is the risk that the Company will incur losses due to adverse changes in interest rates, currency exchange rates or 
equity prices. Having disposed of a majority of its asset backed securities, its primary market risk exposures in the fixed income 
securities portfolio are to changes in interest rates. 
Because the Company’s securities portfolio is comprised of primarily fixed income securities that are usually held to maturity, 
periodic changes in interest rate levels generally impact its financial results to the extent that the securities in its available-for-
sale  portfolio  are  recorded  at  market  value.  Also,  reinvestment  yields  on  maturing  securities  are  different  than  the  original 
yields.  During periods of rising interest rates, the market value  of the existing fixed income securities will generally decrease 
and realized gains on fixed income securities will likely be reduced. The reverse is true during periods of declining interest rates.  

Atlas Financial Holdings Inc 

2010 Annual Report 

Page 20 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
Credit Risk 

Credit  risk  is  defined  as  the  risk  of  financial  loss  due  to  failure  of  the  other  party  to  a  financial  instrument  to  discharge  an 
obligation.    The  Company  is  exposed  to  credit  risk  principally  through  its  investments  and  balances  receivable  from 
policyholders and reinsurers. It monitors concentration and credit quality risk through policies to limit and monitor its exposure 
to individual issuers or related groups (with the exception of U.S. government bonds) as well as through ongoing review of the 
credit ratings of issuers in the securities portfolio. Credit exposure to any one individual policyholder is not material. Its policies, 
however,  are  distributed  by  agents  who  may  manage  cash  collection  on  its  behalf  pursuant  to  the  terms  of  their  agency 
agreement. The Company has policies to evaluate the financial condition of its reinsurers and monitors concentrations of credit 
risk arising from similar geographic regions, activities, or economic characteristics of the reinsurers to minimize its exposure to 
significant losses from reinsurer’s insolvency.  

The following table summarizes the composition of the fair value of the fixed income securities portfolio, excluding cash and 
cash equivalents, as of the dates indicated, by ratings assigned by S&P or Moody’s Investors Service. The fixed income securities 
portfolio consists of predominantly very high quality securities in corporate and government bonds with greater than 97% rated 
‘A’ or better as December 31, 2010 compared to 93% as of December 31, 2009.  

TABLE 7   Credit ratings of fixed income securities portfolio                                 

As of December 31 

2010 

                                           2009    

Rating 
AAA/Aaa 
AA/Aa 
A/A 
Percentage rates A/A2 or better 
BBB/Baa 
Not rated 
Total 

Other than temporary impairment 

57.6  % 
17.1 
22.7 
97.4  % 

2.6 
- 
100.0  % 

57.3  % 
12.1 
23.1 
92.5  % 

1.7 
5.8 

100.0  % 

The Company recognizes losses on securities for which a decline in market value was deemed to be other than temporary. The 
Company did not recognize charges for securities impairments that were considered other than temporary for the years ended 
December 31, 2010 and 2009.  

Management performs a quarterly analysis of our securities holdings to determine if declines in market value are other-than-
temporary. Further information regarding our detailed analysis and factors considered in establishing an other-than-temporary 
impairment on an investment security is discussed within the ‘Critical Accounting Estimates’ section of this MD&A. 

The  length  of  time  securities  may  be  held  in  an  unrealized  loss  position  may  vary  based  on  the  opinion  of  the  appointed 
investment manager and their respective analyses related to valuation and to the various credit risks that may prevent us from 
recapturing  the  principal  investment.  In  cases  of  securities  with  a  maturity  date  where  the  appointed  investment  manager 
determines that there is little or no risk of default prior to the maturity of a holding, we would elect to hold the security in an 
unrealized loss position until the price recovers or the security matures. In situations where facts emerge that might increase 
the risk associated with recapture of principal, the Company may elect to sell securities at a loss. 

As of December 31, 2010, the Company had no material gross unrealized losses in its portfolio. 

As  of  December  31,  2009,  unrealized  losses  related  to  government  bonds  and  term  deposits  were  considered  temporary  as 

Atlas Financial Holdings Inc 

2010 Annual Report 

Page 21 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
 
 
there  was  no  evidence  of  default  risk.  Corporate  bonds,  even  those  below  investment  grade,  in  a  material  unrealized  loss 
position, continued to pay interest and were not subject to material changes in their respective debt ratings. We concluded that 
a default risk did not exist at the time and, therefore, the decline in value was considered temporary. As we have the capacity 
to hold these securities to maturity, no impairment provision was considered necessary. In making the impairment decisions, 
we  utilized  the  professional  expertise  of  the  investment  advisors,  analyzed  independent  economic  indicators  and  reviewed 
stock market trends. In deciding whether to reduce the carrying value of common and preferred shares, we take into account a 
number of factors, including whether the decline in market value is more than 20% and has persisted for a period exceeding six 
months. In the case of fixed income securities, we also take into account whether the issuer is in financial distress (unable to 
pay interest or some other situation that would put in question the issuer’s ability to satisfy its debt obligations).  

PROVISION FOR UNPAID CLAIMS 

Overview 

Claims  management  is  the  procedure  by  which  an  insurance  company  determines  the  validity  and  amount  of  a  claim.  An 
important part of claims management is verifying the accuracy of the information provided to the insurance company at the 
time  the  policy  is  underwritten.  The  nature  of  the  insurance  the  Company  writes  typically  requires  more  specialized  claims 
management  and  in  particular,  more  thorough  investigative  procedures,  greater  defense  costs  than  many  other  types  of 
insurance  and  thorough  understanding  of  the  vehicles,  usage  and  equipment  insured.  Insurance  claims  on  our  policies  are 
investigated  and  settled  by  our  local  claims  adjusters,  and  we  may  also  employ  independent  adjusters,  private  investigators, 
various experts and legal counsel to adjust claims. We believe that claims management is fundamental to our operations. 

Reserving 

A  provision  for  unpaid  claims  includes  several  components:  a  provision  for  unpaid  claims  based  on  estimated  liability  on 
individual reported claims (more commonly known as case reserves), an estimated provision for claims that have not yet been 
reported  and  expected  future  development  on  case  reserves,  collectively  known  as  the  incurred  but  not  reported  claims 
provision ("IBNR"). The provision for unpaid claims also includes an estimate of allocated loss adjustment expenses (primarily 
defense costs) and unallocated loss adjustment expenses (primarily the adjustment handling costs by claims personnel) which 
we expect to incur in the future. 

The  establishment  of  a  provision  for  unpaid  claims  represents  management’s  best  estimate  of  the  ultimate  cost  of  both 
reported but unsettled claims and unreported claims. The provision for unpaid claims does not represent an exact calculation of 
the liability but instead represents management’s best estimate at a given date utilizing actuarial and statistical procedures. The 
provision  for  unpaid  claims  represents  the  undiscounted  estimates  of  the  ultimate  net  cost  of  all  unpaid  claims  and  loss 
adjustment expenses. Management continually reviews its estimates and adjusts as experience develops and new information 
becomes available. In establishing the provision for unpaid claims, the Company also takes into account estimated recoveries, 
reinsurance, salvage and subrogation. 

The  process  for  establishing  the  provision  for  unpaid  claims  reflects  the  uncertainties  and  significant  judgmental  factors 
inherent  in  predicting  future  results  of  both  known  and  unknown  claims.  As  such,  the  process  is  inherently  complex  and 
imprecise  and  estimates  are  constantly  refined.  The  process  of  establishing  the  provision  for  unpaid  claims  relies  on  the 
judgment and opinions of a large number of individuals, including the opinions of the independent appointed actuary.  

Factors  affecting  the  provision  for  unpaid  claims  include  the  continually  evolving  and  changing  regulatory  and  legal 
environments, actuarial studies, professional experience and the expertise of our claims personnel and independent adjustors 
retained  to  handle  individual  claims.  A  change  in  claims  handling  procedures  and  changes  in  individuals  involved  in  the 
reserving process can also affect the provision for unpaid claims. The quality of the data used for projection purposes, existing 
claims  management  practices,  including  claims  handling  and  settlement  practices,  the  effect  of  inflationary  trends  on  future 
claims settlement costs, court decisions, economic conditions and public attitudes, all affect the provision for unpaid claims. 

Atlas Financial Holdings Inc 

2010 Annual Report 

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In addition, time can be a critical part of the provision’s determination, because the longer the span between the incidence of a 
loss and the payment or claim settlement, the more variable the ultimate settlement amount can be. Accordingly, short-tailed 
claims, such as  property claims,  tend to be more  predictable than long-tailed claims such as  general liability and automobile 
accident benefit claims. Short-tail claims are reported and settled quickly, resulting in less estimation variability. Our provision 
for unpaid claims is not discounted to reflect the time value of expected future payouts of claims. 

The  table  below  shows  the  amounts  of  total  case  reserves  and  incurred  but  not  reported  (“IBNR”)  claims  provision  as  of 
December 31, 2010 and 2009. The provision for unpaid claims decreased by 22% to $132.6 million at the end of 2010 compared 
to  $169.5  million  at  the  end  of  2009.  During  2010,  case  reserves  decreased  by  24%  compared  to  December  31,  2009,  while 
IBNR reserves decreased by 18% generally due to the premium reductions and the pattern of claims payment during 2010. 

TABLE 8 Total case reserves and incurred but not reported claims provision (IBNR) 
As of December 31 (in millions of dollars) 

Case Reserves 
IBNR 
Total 
Impact of Changes in Provision for Unpaid Claims 

2010 

2009 

$ 

$ 

87.1  $ 
45.5 

132.6  $ 

% Change 
(24%) 
(18%) 
(22%) 

114.1 
55.4 
169.5 

Any adjustments are reflected in the consolidated statement of operations in the period in which they become known and are 
accounted for as changes in estimates. Even after such adjustments, ultimate liability or recovery may exceed or be less than 
the revised estimates.  A change that increases the provision for unpaid claims is known as an unfavorable development and 
will reduce net income. A change that decreases the provision for unpaid claims is known as a favorable development and will 
increase net income. 

Management Process 

During  2010,  reserves  were  reviewed  on  a  quarterly  basis  and  rolled  forward  based  on  ultimate  loss  ratios  determined  by 
management  in  conjunction  with  the  Operating  Insurance  Subsidiaries’  outside  independent  actuary’s  full  annual  review  as 
completed on February 25, 2011. 

In  the  full  actuarial  review  process,  a  loss  and  loss  adjustment  expense  reserve  analysis  is  completed  for  each  Operating 
Insurance  Subsidiary.   Unpaid  claims  reserves,  allocated  loss  adjustment  expense  reserves  and  unallocated  loss  adjustment 
expense reserves are separately analyzed by line of business or coverage by accident year. A wide range of actuarial methods 
are  utilized  in  order  to  appropriately  measure  ultimate  loss  and  loss  adjustment  expense  costs.   Many  of  these  methods  are 
designed  to  properly  address  changes  in  claims  settlement  rate,  changes  in  case  reserve  adequacy  and  other  operational 
changes.   These  methods  include  Paid  Loss  Development,  Incurred  Loss  Development,  Paid  Bornhuetter-Ferguson,  Incurred 
Bornhuetter-Ferguson,  Berquist-Sherman  Paid  Method,  Adjusted  Incurred  Method,  Case  Reserve  Development  Method  and 
Closure-Based Regression Method. Reasonability tests such as average outstanding reserves, ultimate loss trends and ultimate 
allocated  loss  adjustment  expense  to  ultimate  loss  are  also  performed  prior  to  selection  of  ultimate  losses.  Reserves  are 
indicated by line of business or coverage and are separated into case reserves, IBNR reserves and unallocated loss adjustment 
expense reserves.  

External Actuarial Process 

An  independent  actuary  is  appointed  for  each  Operating  Insurance  Subsidiary  to  ascertain  whether  the  provision  for  unpaid 
claims as established by management is reasonably stated and within the independent appointed actuary’s range of reasonable 
reserve estimates.  

In  accordance  with  actuarial  standards  for  2010  and  2009,  the  independent  appointed  actuary  develops  a  variability  of  the 

Atlas Financial Holdings Inc 

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reserve estimates, more commonly known as a range of reasonable reserve estimates, and a recommended actuarial central 
estimate of reserves. The actuarial central estimate is intended to represent the independent appointed actuary’s best estimate 
and  will  not  necessarily  be  at  the  mid-point  of  the  high  and  low  estimates  of  the  range.  The  range  of  reasonable  reserve 
estimates reflects the uncertainties associated with analyzing the reserves, and includes estimates that could be produced by 
appropriate actuarial methods and assumptions.  This range does not reflect the range of all possible outcomes. Actual results 
outside of this range are possible.  

Actuaries  have  to  exercise  a  considerable  degree  of  judgment  when  evaluating  the  factors  and  assumptions  in  analyzing  the 
reserves.  Different  actuaries  may  choose  different  assumptions  when  faced  with  uncertainty,  based  on  their  individual 
backgrounds,  professional  experiences  and  areas  of  focus.  As  a  result,  the  estimate  selected  by  one  actuary  may  differ 
significantly from that of another actuary. 

As the processes of management and the independent appointed actuary are undertaken separately, the provision for unpaid 
claims  recorded  by  management  can  differ  from  the  independent  appointed  actuary’s  central  estimate.    Comparing 
management’s selected reserve estimate to the actuarial central estimate and range of reasonable reserves determined by the 
independent appointed actuary continues to be an important step in the reserving process, however, where differences exist 
and  the  Company  believes  the  internally  developed  reserve  estimate  to  be  more  accurate,  management’s  estimates  are  not 
changed. We believe this to be consistent with industry practice for companies with an appropriate reserving process in place.  
As  of  December  31,  2010,  the  independent  appointed  actuary’s  central  estimate  exceeded  management’s  selected  reserve 
estimate by $1.3 million, or less than 1% of the Company’s total unpaid claims provision.  

The  Company’s  total  unpaid  claims  provision  was  $132.6  million  and  $169.5  million  at  December  31,  2010  and  2009, 
respectively.  

The range of reasonable reserve estimates for gross unpaid claims for the Company estimated by the independent appointed 
actuary, the actuarial central estimate and the actual carrying amount for unpaid claims are shown in the following table.   

TABLE 9    Comparison of actuarial ranges for gross unpaid claims 

As December 31, 2010 
As December 31, 2009 

$ 

Low 
124.2 
160.3 

High 
$  145.4 
187.7 

Actuarial 
Central 
Estimate 

Carrying 
Amount 

$  133.9 
172.8 

$  132.6 
169.5 

The following table summarizes the provision for unpaid claims, net of recoveries from reinsurers, established as of the end of 
each of the years ended December 31, 2000 through 2010 and compares the re-estimation of those liabilities as of December 
31, 2010. This table presents the development of unpaid claims liabilities reflected on the balance sheets as of each year ended. 
The top line of the table presents the estimated provision for unpaid claims recorded at the balance sheet date for each of the 
indicated years. This provision represents the estimated amount of losses and loss adjustment expenses for claims unpaid at 
the  balance  sheet  date,  including  the  incurred  but  not  reported  claims  provision.  The  table  also  presents  the  re-estimated 
provision for unpaid claims on a gross basis, with separate disclosure of the re-estimated reinsurance recoverables on unpaid 
claims.   

The development of the provision for unpaid claims is shown by the difference between estimates of claims as of the initial year 
end and the re-estimated liability at each subsequent year end. This is based on actual payments in full or partial settlement of 
claims,  plus  re-estimates  of  the  payments  required  for  claims  still  open  or  claims  still  unreported.  Favorable  development 
(reserve  redundancy)  means  that  the  original  claim  estimates  were  higher  than  subsequently  determined.  Unfavorable 
development (reserve deficiency) means that the original claim estimates were lower than subsequently determined. 

Atlas Financial Holdings Inc 

2010 Annual Report 

Page 24 

 
 
 
 
 
 
                                                                                 
 
 
 
 
 
 
 
 
 
 
The  table  presents  the  cumulative  amount  paid  with  respect  to  the  previously  recorded  provision  as  of  the  end  of  each 
succeeding year and the re-estimated amount of the previously recorded provision based on experience as of the end of the 
succeeding year. The estimate is increased or decreased as more information about the claims becomes known for individual 
years.  For  example,  as  of  December  31,  2010,  we  had  paid  $93.1  million  of  the  currently  estimated  $99.2  million  of  claims 
expected to be incurred for in-force policies in 2003; thus an estimated $6.1 million of losses for in-force policies from 2003 
remain unpaid as of December 31, 2010. 

The cumulative development represents the aggregate change in the estimates over all prior years. For example, unpaid claims 
at  December  31,  2000  have  developed  adversely  by  $17.7  million  over  the  subsequent  ten  years  and  unpaid  claims  at 
December 31, 2001 have developed favorably by $9.1 million over the subsequent nine years. The effect on income during the 
past two years due to changes in estimates of unpaid claims is shown in Note 11 to the consolidated financial statements as the 
“prior years” contribution to incurred losses.  

Each cumulative development amount includes the effects of all changes in amounts during the current year for prior periods. 
For  example,  the  amount  of  the  development  related  to  losses  settled  in  2010,  but  incurred  in  2002,  will  be  included  in  the 
cumulative  development  amounts  for  years  2003  through  2009.  The  deficiency  identified  during  2010  of  $5.3  million  was 
attributable to unpaid claims as of December 31, 2009 for unpaid claims for 2009 and all prior years.  

TABLE 10   Provision for unpaid claims, net of recoveries from reinsurers 
As of December 31, 2010 (in millions of dollars, except percentages) 

Unpaid claims originally 
established – end of year ; 
gross  
Less: 
Reinsurance recoverable on 
unpaid losses 
Unpaid claims originally 
established – end of the year ; 
net 
Cumulative paid as of: 
One year later 
Two years later 
Three years later 
Four years later 
Five years later 
Six years later 
Seven years  later 
Eight years later 
Nine years later 
Ten years later 
Re-estimated liability as of: 
One year later 
Two years later 
Three years later 
Four years later 
Five years later 
Six years later 
Seven years later 
Eight years later 
Nine years later 

2010 
2008 
2009 
132.6  179.1  173.7 

2007 
183.6 

2006 
191.2 

2005 
202.7 

2004 
195.4 

2002 

2003 
2000 
189.3  193.9  175.1  145.4 

2001 

6.5 

5.2 

103.6 

107.8 

111.9 

95.2 

90.6 

91.1 

94.5 

38.8 

28.1 

126.1  173.9  70.0 

75.8 

79.3 

107.5 

104.8 

98.2 

99.4 

136.3  117.3 

76.8 

(38.0)  29.8 
13.6 

2.8 
38.6 

29.9 
49.8 
33.7 
57.9 

30.6 
52.2 
66.8 
60.9 
75.9 

37.2 
56.1 
69.8 
78.0 
76.2 
85.1 

41.4 
66.4 
77.9 
85.6 
89.4 
88.8 
93.1 

53.3 
88.9 

51.3 
46.1 
84.2 
75.7 
104.4  110.7 
91.8 
97.8 
114.6  121.1 
101.7  118.3  126.3 
103.9  120.4  128.1 
104.5  122.0  129.3 
106.6  123.2  130.3 
124.0  131.7 
132.2 

179.2  75.9 
78.7 

76.1 
78.1 
82.0 

80.7 
81.1 
79.9 
83.4 

107.0 
108.6 
109.8 
87.6 
91.3 

100.1 
102.2 
103.9 
104.9 
91.0 
94.5 

99.3 
107.8  116.6  140.1 
101.9  109.6  123.6  130.0 
103.4  112.5  126.1  133.1 
104.8  112.5  127.2  132.9 
105.6  114.0  127.6  133.4 
114.7  130.0  134.0 
97.5 
110.0  130.4  136.6 
99.2 
110.7  126.9  137.1 
127.2  134.7 

Atlas Financial Holdings Inc 

2010 Annual Report 

Page 25 

 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Ten years later 

As of December 31, 2010: 
Cumulative (redundancy) 
deficiency 
Cumulative (redundancy) 
deficiency as a % of reserves 
originally established- net 
Re-estimated liability- gross 
Less: Re-established 
reinsurance recoverable  
Re-estimated provision-net  
Cumulative deficiency –gross 
% of reserves originally 
established -gross 

Accident Year 

5.3 

8.6 

6.2 

4.1 

(16.2) 

(10.3)  1.0 

11.3 

(9.1) 

17.7 

135.0 

3% 

12% 

8% 

5% 

(15%) 

(10%) 

1% 

11% 

(7%) 

15% 

184.8  194.0 
115.3 
5.6 

197.6 
115.6 

203.3 
119.9 

215.7 
124.4 

210.9 
116.4 

211.9  227.3  235.0  224.9 
112.7  116.6  107.8  89.9 

179.2  78.7 
20.3 
5.7 
12% 
3% 

82.0 
14.0 
8% 

83.4 
12.1 
6% 

91.3 
13.0 
6% 

94.5 
15.5 
8% 

99.2 
22.6 
12% 

110.7  127.2  135.0 
59.9 
33.4 
34% 
17% 

79.5 
55% 

The  financial  statements  are  presented  on  a  calendar  year  basis  for  all  data.  Claims  payments  and  changes  in  reserves, 
however, may be made on accidents that occurred in prior years, not on business that is currently insured. Calendar year losses 
consist of payments and reserve changes that have been recorded in the financial statements during the applicable reporting 
period, without regard to the period in which the accident occurred. Calendar year results do not change after the end of the 
applicable reporting period, even as new claim information develops. Calendar year information is presented in Note 11 to the 
consolidated  financial  statements  and  shows  the  claims  activity  and  impact  on  income  for  changes  in  estimates  of  unpaid 
claims.  Accident  year  losses  consist  of  payments  and  reserve  changes  that  are  assigned  to  the  period  in  which  the  accident 
occurred. Accident year results will change over time as the estimates of losses change due to payments and reserve changes 
for all accidents that occurred during that period. 

The  following  table  includes  a  segmentation  of  the  provision  for  gross  unpaid  claims  by  line  of  business  and  the  next  table 
includes similar data net of their respective external reinsurance bases.   

TABLE 11    Provision for unpaid claims - gross 
As of December 31 (in millions of dollars) 

Line of Business 
Non-Standard Auto 
Commercial Auto 
Other 
Total 

2010 
28.9 
92.7 
11.0 

$ 

132.6  $ 

TABLE 12    Provision for unpaid claims - net of reinsurance recoverables 
As of December 31 (in millions of dollars) 

Line of Business 
Non-Standard Auto 
Commercial Auto 
Other 
Total 

2010 
28.9 
92.1 
5.1 
126.1  $ 

$ 

2009 
37.6 
120.4 
11.5 
169.5 

2009 
37.5 
119.8 
7.0 
164.3 

Information with respect to our liability for unpaid claims and the subsequent development of those claims is presented in the 
following table.   

Atlas Financial Holdings Inc 

2010 Annual Report 

Page 26 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
TABLE 13   Net increase in prior years’ incurred claims estimates by line of business and accident year 

Year Ended December 31, 2010 (in millions of dollars)  

Accident year 
2005 & prior 
2006 
2007 
2008 
2009 
Total 

Year Ended December 31, 2009  (in millions of dollars) 

Accident year 
2004 & prior 
2005 
2006 
2007 
2008 
Total 

Non- 
standard 
Auto 
(0.1) 
(0.4) 
(1.2) 
(1.0) 
1.2 
(1.5) 

Non- 
standard 
Auto 
(0.6) 
(0.2) 
- 
2.0 
4.9 
6.1 

$ 

$ 

$ 

$ 

$ 

Commercial 
Auto 
4.1 
0.4 
1.7 
(0.1) 
1.6 
7.7 

$ 

$ 

Commercial 
Auto 
0.8 
0.2 
(1.3) 
1.1 
(0.8) 
- 

$ 

Other 
(0.3) 
(0.2) 
(0.1) 
- 
(0.3) 
(0.9) 

$ 

$ 

Other 
(0.2) 
- 
- 
- 
- 
(0.2) 

$ 

$ 

Total 
3.7 
(0.2) 
0.4 
(1.1) 
2.5 
5.3 

Total 
- 
- 
(1.3) 
3.1 
4.1 
5.9 

$ 

$ 

$ 

$ 

The net movement in prior years’ incurred claims, net of reinsurance, for the years ended December 31, 2010, and 2009 were 
increases  of  $5.3  million  and  $5.9  million,  respectively.  Table  13  identifies  the  relative  contribution  of  the  increases  or 
(decreases) in incurred claims attributable to the respective products and incurred loss years.   

At the Operating Insurance Subsidiaries a detailed review of claim payment and reserving practices performed during 2010 led 
to  significant  changes  in  both  practices,  increasing  ultimate  loss  estimates  and  accelerating  claim  payments.  Reserves  were 
adjusted to account for these changes, primarily during the second and third quarters of 2010. Consistent claim handling and 
reserving  processes  are  now  in  place  across  both  Operating  insurance  Subsidiaries.  These  processes  will  continue  to  be 
monitored and reviewed from a continuous improvement perspective.  

Commercial Auto 

At  December  31,  2010  and  2009  the  provisions  for  unpaid  claims  for  commercial  auto  business  were  $92  million  and  $120 
million,  respectively.  The  primary  reason  for  the  decrease  is  reduced  premium  volume  during  2010  and  the  claim  payment 
patterns during 2010.   

Non-Standard Automobile 
At December 31, 2010 and 2009 the provisions for unpaid claims for our non-standard automobile business were $28.9 million 
and $37.6 million, respectively. The decrease is due to the reduction in the volume of non-standard premium written and an 
acceleration of claim payments, partially offset by the reserve strengthening described above. 

REINSURANCE 

We purchase reinsurance from third parties in order to reduce our liability on individual risks and our exposure to catastrophic 

Atlas Financial Holdings Inc 

2010 Annual Report 

Page 27 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
events. Reinsurance is insurance purchased by one insurance company from another for part of the risk originally underwritten 
by the purchasing (ceding) insurance company. The practice of ceding insurance to reinsurers allows an insurance company to 
reduce its exposure to loss by size, geographic area, and type of risk or on a particular policy. An effect of ceding insurance is to 
permit  an  insurance  company  to  write  additional  insurance  for  risks  in  greater  number  or  in  larger  amounts  than  it  would 
otherwise insure independently, having regard to its statutory capital, risk tolerance and other factors. 

We generally purchase reinsurance to limit our net exposure to a maximum amount on any one loss of $0.5 million with respect 
to commercial automobile liability claims.  The Company also purchases reinsurance to protect against awards in excess of its 
policy limits.  In addition, in 2009 the Operating Insurance Subsidiaries were part of a larger group of insurance companies that 
purchased  catastrophe  reinsurance  providing  coverage  in  the  event  of  a  series  of  claims  arising  out  of  a  single  occurrence, 
carrying limits of exposure to $2.0 million per occurrence to a maximum coverage of $38.0 million.  This catastrophic coverage 
was deemed appropriate based on the insurance subsidiaries being part of a larger group of companies. However, this exposure 
is much more limited  due to the Operating Insurance Subsidiaries’ relatively low limits of first party physical damage coverage 
and  the  geographic  regions  in  which  we  operate  on  a  go  forward  basis  resulting  in  the  determination  that  catastrophe 
reinsurance is not required and therefore was not renewed for the Company in 2010. 

Reinsurance ceded does not relieve us of our ultimate liability to our insureds in the event that any reinsurer is unable to meet 
its obligations under its reinsurance contracts. We therefore enter into reinsurance contracts with only those reinsurers who 
we believe have sufficient financial resources to provide the requested coverage. Reinsurance treaties are generally subject to 
cancellation by our reinsurers or us on the anniversary date and are subject to renegotiation annually. We regularly evaluate 
the financial condition of our reinsurers and monitor the concentrations of credit risk to minimize our exposure to significant 
losses as a result of the insolvency of a reinsurer. We believe that the amounts we have recorded as reinsurance recoverables 
are appropriately established. Estimating amounts of reinsurance recoverables, however, is subject to various uncertainties and 
the amounts ultimately recoverable may vary from amounts currently recorded. As of December 31, 2010, we had $11.3 million 
recoverable from third party reinsurers and other insurers. In the past year the Company has been able to reduce the risk of 
repayment from third party reinsurers.  At December 31, 2010 approximately 87% of the amounts recoverable from third party 
reinsurers were due from reinsurers rated “A-” or higher compared to 71% at December 31, 2009.   

Estimating  amounts  of  reinsurance  recoverables  is  also  impacted  by  the  uncertainties  involved  in  the  establishment  of 
provisions  for  unpaid  claims.  As  our  underlying  reserves  continue  to  develop,  the  amounts  ultimately  recoverable  may  vary 
from amounts currently recorded. Our reinsurance recoverables are generally unsecured. We regularly evaluate our reinsurers, 
and  the  respective  amounts  recoverable,  and  an  allowance  for  uncollectible  reinsurance  is  provided  for,  if  needed.  Table  15 
below  summarizes  the  composition  of  the  amounts  due  from  reinsurers  at  December  31,  2010,  by  the  rating  as  assigned  by 
A.M. Best to the applicable reinsurers.  

TABLE 15     Composition of amounts due from reinsurers by rating                   
As of December 31 2010 

A.M. Best 
A++ 
A+ 
A 
A- 

B++ and below 
Not rated 
Total 

RESULTS OF OPERATIONS 

For the years ended December 31, 2010 and 2009 

2010 
19.1% 
- 
67.7% 
0.1% 
86.9% 
5.6% 
7.5% 
100.0% 

2009 
57.7% 
0.3% 
9.3% 
3.6% 
70.9% 
13.5% 
15.6% 
100.0% 

Atlas Financial Holdings Inc 

2010 Annual Report 

Page 28 

 
 
 
 
  
   
 
 
 
  
Gross Premiums Written 
During  the  year  ended  December  31,  2010,  gross  premiums  written  were  $46.7  million  compared  to  $107.6  million  in  2009 
representing a 57% decrease.  

Written  and  earned  premiums  were  reduced  substantially  in  2010  as  compared  to  2009  and  prior  years  as  a  result  of  the 
changes in the business, described below, coupled with the overall reduction in premium seen industry-wide as a result of the 
economic conditions and insurance cycle.  Approximately 10% - 15% of the reduction in business is estimated to be attributable 
to industry-wide issues with the balance being a direct result of the companies’ business decisions. 

Termination of Program Business (American Country and American Service) 

In 2008 and early 2009, all  programs written through  general and managing  general agents were terminated.   The contracts 
relating  to  these  programs  generally  required  180  day  cancellation  terms.    As  a  result,  the  most  significant  impact  on  both 
written  and  earned  premium  was  seen  in  2010.    To  the  extent  that  claims  for  any  of  these  programs  were  handled  by  a 
managing  general  agent  or  third  party  administrator,  the  claims  were  brought  “in  house”  immediately  following  the 
termination of the program. 

Elimination of unprofitable Non Standard Auto Business (American Service only) 

In late 2009 and early 2010 all of American Service’s non-standard auto programs were evaluated with respect to underwriting 
profitability.    It  was  determined  that  all  programs  other  than  Illinois  and  northwest  Indiana  business  should  be  discontinued 
subject to contractual and statutory requirements.  The majority of the reduction in written premium eliminated as a result of 
this  initiative  was  seen  in  2010.    As  non-standard  auto  business  tends  to  have  a  less  than  annual  average  policy  term,  the 
reduction in earned premium was also most substantial in 2010 as well. 

Temporary Discontinuation of Commercial Lines (American Country and American Service) 

Due to American Country and American Service’s former parent company’s strategic focus on private passenger non-standard 
auto  in  2010,  commercial  lines  agents  were  advised  in  January  2010  that  no  new  business  would  be  accepted  by  American 
Country and American Service.  At that time, it was also communicated that in-force business was to be non-renewed beginning 
in the second quarter of 2010.  As a result of the decision to pursue the Atlas transaction, these directives were reversed mid-
year and new business applications were once again accepted beginning in June 2010.  Only policies with effective dates in April 
and May were non-renewed.  This temporary discontinuation of business affected written premium most dramatically in the 
first half of the year with a less dramatic effect in the second half as business activity began to ramp up in anticipation of the 
Atlas transaction.  Earned premium was most affected in the second half of 2010 and will continue to some extent in 2011 as 
the Company’s commercial policies are annual in nature and have varied effective dates. 

Net Premiums Written 

Net premiums written are equal to gross written premiums less the premiums ceded under the terms of the Company’s in force 
reinsurance treaties.  Net premiums written decreased 66% to $32.5 million for the year ended December 31, 2010 compared 
with $94.6 million for the year ended December 31, 2009. This decrease is attributed to the same factors as described in the 
‘Gross Premiums Written’ section above. 

Net Premiums Earned 

Premiums are earned ratably over the term of the underlying policy. Net premiums earned decreased 30% to $53.6 million for 
the year ended December 31, 2010, compared with $76.2 million for 2009. This decrease is attributed to the same factors as 
described  in  the  ‘Gross  Premiums  Written’  section  above.  The  extent  of  the  decrease  is  mitigated  by  the  larger  volume  of 

Atlas Financial Holdings Inc 

2010 Annual Report 

Page 29 

 
 
 
 
 
 
 
 
 
 
 
 
  
 
business written in 2009 which was partially earned in 2010.  

Net Investment Income 

Investment income, excluding net realized gains, increased by 54% to $6.0 million in 2010, compared to $3.9 million in 2009.  
The  increase  is  primarily  due  to  the  Commutation  of  the  affiliated  reinsurance  contracts  which  increased  the  amount  of 
invested assets held by the Company by $134.6 million at the date of commutation.   

Net Realized Investment Gains (Losses) 

The Company incurred net realized gains in 2010 of $0.9 million compared to net losses of $0.7 million in 2009. The net realized 
gains in 2010 are due to rebalancing investments within the portfolio.  

Miscellaneous (Loss) Income 

Miscellaneous (loss) income was a net loss of $0.6 million for 2010 and net income of $2.0 million for 2009, respectively.  
In 2010 the Company wrote off a mortgage receivable from Kingsway for a loss of $1.7 million and booked an impairment on a 
Mobile, Alabama property held for sale of $0.4 million. For further information on these items see Related Party Transactions 
and Assets Held for Sale later in this MD&A 

Also included in this category was policy fee income of $1.6 million for 2010 and $2.1 million for 2009, respectively. These fees 
include installment payment fees, non-sufficient funds fees and certain required regulatory report filing and preparation fees 
received from insurance customers. 

Claims Incurred 

The  loss  ratio  for  2010  was  90%  compared  to  85%  for  2009  due  to  increasing  ultimate  loss  estimates  for  current  and  prior 
accident years.  The results for 2010 reflected an increase in the provision for unpaid claims occurring prior to December 31, 
2010.  This  increase  was  approximately  $4.0  million,  of  which  $2.2  million  is  related  to  discontinued  and  non-core  lines  of 
business, increasing the ratio by 7.4 percentage points for 2010. The claims results included strengthening of prior years’ loss 
reserves.  This movement in incurred claims, net of reinsurance, for the years 2010, and 2009 were increases of $5.3 million and 
$5.9  million,  respectively.    Also  factoring  into  the  percentage  increase  in  the  claims  incurred  ratio  were  the  impacts  of  the 
decreasing  gross  written  premium  volume  and  corresponding  decrease  in  net  earned  premiums  on  the  Company’s  internal 
claims adjusting costs or unallocated loss adjustment expenses (“ULAE”).  

Underwriting Expenses  

The expense ratio was 55% in 2010 and 43% in 2009. The higher ratio in 2010 is due to net premium earned decreasing at a 
greater rate than expense reductions. This is primarily due to timing of costs associated with the Company’s strategic change 
program and management fees and costs allocated from the Company’s previous parent, Kingsway America Inc. 

Combined Ratio  

The combined ratio was 145% in 2010 compared with 128% in 2009, which produced an underwriting loss of $25.6 million in 
2010 compared with a loss of $23.4 million in 2009. The underwriting loss is attributable to the factors described in the ‘Claims 
Incurred’ and ‘Underwriting Expenses’ sections above. 

Net Loss before Income Taxes 

The  Company  generated  net  losses  before  income  taxes  of  $19.2  and  $18.3  for  the  years  ended  December  31,  2010  and 
December 31, 2009, respectively, the components of which are discussed above.  The pre-tax diluted loss per share computed 

Atlas Financial Holdings Inc 

2010 Annual Report 

Page 30 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
under continuation accounting rules was $1.05 for 2010 compared to $0.99 for 2009. 

Income Tax Expense (Benefit) 

The Company recorded income  tax expense of $2.6 million in 2010 compared to a tax benefit of $5.0 million in 2009, for an 
effective tax rate of (13.4%) and 27.5% respectively. The Company’s statutory tax rate is 34% for both 2010 and 2009 and would 
have  resulted  in  tax  benefits  of  $6.5  million  and  $6.2  million,  respectively,  absent  the  effects  of  the  other  factors  discussed 
below.    

The following table reconciles tax expense from the statutory U.S. tax rate of 34% to the actual percentage of pre-tax losses 
incurred for 2010 and 2009. 

TABLE 16    Income tax expense (benefit) reconciliation 
 (in thousands of dollars) 

2010 

2009 

Provision for taxes at U.S. statutory marginal income tax rate of 34% in 
2010 and 2009 
Valuation allowance 
Non-deductable expense 
Tax 
allowance) 
Other 
Income tax expense (benefit) 

implications  of  going  public  transaction  (excluding  valuation 

Tax 
expense 
(benefit) 

$ 

(6,541) 

% of    
Pre-tax 
Income 
(34.0)  %  $ 

Tax 
expense 
(benefit 

% of   Pre-
tax 
Income 
(34.0)  % 

6.5 
- 
- 

(6,208) 

1,184 
28 
- 

(9,476) 
183 
18,412 

(49.3) 
1.0 
95.7 

(3) 
2,575 

$ 

- 

13.4  %  $ 

(28) 
(5,025) 

- 
(27.5)  % 

The primary factors resulting in the deviation from the statutory tax rates are the tax implications of the Qualifying Transaction 
in 2010 and the changes in valuation allowance in both 2010 and 2009.    

In 2010 the Qualifying Transaction resulted in a yearly limitation (the U.S. tax law Section 382 limitation that applies to changes 
in ownership) on the future utilization of the Company’s net operating loss carryforwards. Furthermore as part of the Qualifying 
Transaction,  the  Company’s  prior  Parent,  Kingsway,  is  anticipated  to  retain  certain  tax  assets  of  the  Company  previously 
reported as part of the Company’s deferred tax asset.  Due to these aspects of the Qualifying Transaction, the Company’s ability 
to recognize future tax benefits associated with a portion of its deferred tax assets generated during prior years and the current 
year have been permanently limited. These limitations resulted in a maximum expected net deferred tax asset the Company 
would have available after the Qualifying Transaction and which would more-likely-than-not be utilized in the future. The result 
was  a  permanent  write-down  of  the  deferred  tax  asset  by  $18.4  million  before  consideration  of  the  valuation  allowance 
maintained by the Company.   As the Company maintained a valuation allowance against a portion of the affected deferred tax 
assets, the Company reported a net $9.5 million deferred tax benefit associated with the decrease in the valuation allowance 
necessary at  the end of the year related to the permanent write downs as well as increases to  the valuation allowance as a 
result of current year activities.   Due to the size of the write-down of deferred tax assets, the Company reported a tax expense 
for 2010 of $2.6 million despite the fact that the Company had a pre-tax loss for the year. 

The  2009  $1.2  million  increase  in  the  valuation  allowance  and  related  reduction  in  tax  benefit  were  due  to  the  Company’s 
determination  that  certain  deferred  tax  assets  as  of  December  31,  2009  related  to  net  operating  loss  carryforwards  that 
similarly may not be utilized in the future. 

Net Loss and Loss Per Share  

In 2010 the Company incurred a loss of $21.8 million compared to a loss of $13.2 million in 2009. The losses in both 2010 and 

Atlas Financial Holdings Inc 

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2009 were largely due to underwriting losses.  

The diluted loss per share computed under continuation accounting rules was $1.19 for 2010 compared to $0.72 for 2009 

Book Value Per Share 

Book value per share was $2.30 at December 31, 2010 and $1.88 at December 31, 2009.  

FINANCIAL CONDITION 

LIQUIDITY AND CAPITAL RESOURCES 

The purpose of liquidity management is to ensure there is sufficient cash to meet all financial commitments and obligations as 
they  become  due.  The  liquidity  requirements  of  the  Company’s  business  have  been  met  primarily  by  funds  generated  from 
operations,  asset  maturities  and  income  and  other  returns  received  on  securities.  Cash  provided  from  these  sources  is  used 
primarily  for  payment  of  claims  and  operating  expenses.  The  timing  and  amount  of  catastrophe  claims  are  inherently 
unpredictable and may create increased liquidity requirements.  

As a holding company, Atlas derives cash from its subsidiaries generally in the form of dividends and in the future may charge 
management  fees  to  the  extent  allowed  by  statue  or  other  regulatory  approval  requirements  to  meet  its  obligations.  Atlas’ 
Operating  Insurance  Subsidiaries  fund  their  obligations  primarily  through  premium  and  investment  income  and  maturities  in 
the  securities  portfolio.  These  Operating  Insurance  Subsidiaries  require  regulatory  approval  for  the  return  of  capital  and,  in 
certain  circumstances,  payment  of  dividends.  In  the  event  that  dividends  and  management  fees  available  to  the  holding 
company are inadequate to service its obligations, Atlas would need to raise capital, sell assets or incur debt obligations.  At 
December 31, 2010, the Company did not have any outstanding debt, and therefore, no near term debt service obligations. 

In  2010  and  2009  the  Operating  Insurance  Subsidiaries  paid  dividends  of  $16.7  million  and  nil,  respectively,  to  their  parent 
during that time period, Kingsway America, Inc. 

In 2010 the Operating Insurance Subsidiaries incurred losses, as did Atlas. The result of the losses by the Operating Insurance 
Subsidiaries reduces Atlas’s capital flexibility by limiting the dividend capacity of the Operating Insurance Subsidiaries.  

For further details on the capital adequacy of the Operating Insurance Subsidiaries, see the ‘Capital Requirements’ narrative in 
this ‘Financial Conditions’ section of this MD&A. 

ASSETS HELD FOR SALE 

As of December 31, 2010 the Company had five properties held for sale with an aggregate book value of $15.0 million.  All of 
the  properties individual book values were below their respective appraised amounts  less reasonably  estimated selling costs 
the  last  time  appraisals  were  received  in  2010.  All  were  listed  for  sale  through  brokers  at  those  appraised  values  as  of 
December 31, 2010.   

The two largest properties held for sale, representing 97% of the total book value of assets held for sale, were the Company’s 
headquarters building in Elk Grove Village, Illinois with a book value of $12.5 million and an office building in Mobile, Alabama 
with a book value of $2.0 million. The remaining three properties are vacant land parcels in areas surrounding Mobile, Alabama 
with an aggregate book value of $0.5 million. 

The Elk Grove Village building is in a major office park in a good location and includes approximately 176,848 square feet of net 
rentable area and 7.2 acres of land.  This building and property were previously owned by Kingsway and were contributed to 
American Service as a capital contribution in June 2010.  See– Related Party Transactions later in this MDA. 

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The Mobile, Alabama office building has approximately 29,386 square feet of usable office space, 23.1 acres of land, and was 
written down by $0.4 million on December 31, 2010 to an estimated selling price less costs to sell.  A contract for the sale of 
this property at $2.1 million was executed on January 24, 2011. The sale is expected to be consummated in the second quarter 
of 2011.   

INDEBTEDNESS 

Notes Payable 

As  of  December  31,  2010,  the  Company  did  not  have  any  outstanding  debt.  American  Country  and  American  Service  had 
surplus  notes  payable  issued  to  Kingsway  America  Inc.,  their  former  parent,  as  of  December 31,  2009.  The  par  and  carrying 
values of the notes totaled $13.5 million, maturing on September 30, 2039 with interest at 2% over prime and accrued interest 
at December 31, 2009 of $0.2 million. 

Each payment of interest on and/or repayment of principal of the surplus notes may be made only with the prior approval of 
the Illinois Director of Insurance, which approval will only be granted if, in the judgment of the Illinois Director of Insurance, the 
financial  condition  of  the  insurance  subsidiary  warrants  the  making  of  such  payments  and  their  statutory  surplus  reflects 
sufficient funds to cover the amount of such payment.  

As  it  relates  to  the  surplus  notes,  the  Operating  Insurance  Subsidiaries  were  not  restricted  from  incurring  any  future 
indebtedness, policy claims, or prior claims. 

Southern United, which was merged into American Service on February 25, 2010, also had a surplus note issued to Kingsway 
America, Inc. in the amount of $950,000 with the same terms as the notes above except it carried an interest rate of 7.25%.   

On December 2, 2010, approval was received from the Illinois Department of Insurance and the three notes were forgiven by 
Kingsway.    The  $14.5  million  total  principal  amount  was  recorded  as  additional  paid  in  capital.    As  of  December  31,  2010, 
accrued interest totaling $1.0 million representing interest from inception of those notes to the date of forgiveness remained in 
accounts payable.  This accrued interest was paid in full to Kingsway America, Inc. in the first quarter of 2011. 

Contractual Obligations 

Our provision for unpaid claims does not have contractual maturity dates. We have included an estimate of when we expect 
our unpaid claims to be paid, based on historical payment patterns, in Table 17.  The Company maintains a securities portfolio 
with a substantial amount in short-term securities to provide adequate cash flows for the payment of claims. At December 31, 
2010 the Company had 14% or, $21.6 million, of its investment portfolio maturing within one-year or less. The unpaid claims in 
Table 17 have not been reduced by amounts recoverable from reinsurers to reflect the gross impact on cash flows. As noted 
above, as of December 31, 2010, the Company did not carry any debt obligations. This compares with surplus notes payable of 
$13.5 million as of December 31, 2009. 

TABLE 17    Contractual Obligations – Payments Projected by Period 
 (in thousands of dollars) 

Unpaid Claims 

2011 
$  58.4 

2012 
$  34.2 

2013 
$  19.9 

2014 
$  10.5 

2015 
$  5.1 

Thereafter 
$  4.5 

Total 
$ 

132.6 

 The exact timing of the payment of claims cannot be predicted with certainty.  

Capital Requirements 

Risk Based Capital  

In  the  United  States,  a  RBC  formula  is  used  by  the  NAIC  to  identify  P&C  insurance  companies  that  may  not  be  adequately 

Atlas Financial Holdings Inc 

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capitalized. The NAIC requires capital and surplus not fall below 200% of the authorized control level. As of December 31, 2010, 
the  insurance  subsidiaries  are  well  above  the  required  risk  based  capital  levels,  with  risk  based  capital  ratios  based  on  the  
unaudited statutory financial statements of 322.1% and 535.7% for American Country and American Service, respectively, and 
have estimated aggregate capital in excess of the 200% level of approximately $26.1 million. 

TABLE 18    Risk based capital (“RBC”) 
As of December 31 (in millions of dollars) 

American Service 
American Country 
Total Consolidated 

1 Excess over regulatory minimum expressed in millions of dollars. 

Go-Forward Earnings 

RBC (%) 

536 
322 

2010 

Excess over 
Minimum1 
22.4 
$ 
3.7 
26.1 

$ 

RBC (%) 

201 
202 

2009 

Excess over 
Minimum1 

$  0.1 
0.1 
$  0.2 

The two year look back “continuation accounting” financial statements for the Company provided in this annual report will not 
provide an accurate overview of likely future results of the operations for the following reasons.  

• 

• 

• 

Previous  years  financial  statements  include  significant  management  fees  and  allocated  expenses  paid  to 
Kingsway as the former owner of the Operating Insurance Subsidiaries that were discontinued at the close 
of the merger.     

Business mix and volume will be different in the future, consistent with the Company’s business strategy. A 
number  of  non-profitable  and  non-strategic  lines  of  business  have  been  discontinued.    Some  previously 
profitable lines of business which were de-emphasized under the former owners’ business strategy are the 
Company’s  go-forward  focus.    As  they  become  a  relatively  larger  portion  of  the  Company’s  book  of 
business, the underwriting results from these lines will trend towards go-forward business. 

Cost savings should  be achieved as a result of combining the Operating Insurance  Subsidiaries operations 
coupled with other expense reduction initiatives. Some non-recurring costs were incurred in 2009 and early 
2010 relating to strategic reorganization and realignment of the operations.    

LEGAL PROCEEDINGS  

In the ordinary course of business, from time-to-time the Company is subject to various claims and legal proceedings, including 
class action lawsuits. It is also subject to claims and legal proceedings alleging bad faith or extra contractual damages. While it is 
not  possible  to  estimate  the  final  outcome  of  these  various  proceedings  at  this  time,  the  Company  does  not  believe  the 
outcome of such proceedings will have a material impact on its financial conditions or results of operations.  

There  are  no  material  actual  or  pending  legal  proceedings  to  which  the  Company  is  a  party  or  of  which  any  of  its  assets  is 
subject.  Management is not aware of any such legal proceedings contemplated against the Company.  

EMPLOYEES 

At  December  31,  2010,  the  Company  employed  approximately  95  personnel.  Approximately  13%  of  this  work  force  provides 
support  at  cost  under  a  transition  services  agreement  entered  into  between  Atlas  and  Kingsway  Financial  Services,  inc.  to 
facilitate a smooth transition following the Qualifying Transaction. None of our employees are represented by a labor union. 
We believe that we have good relations with our employees and have never experienced a work stoppage. 

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CONTROLS AND ACCOUNTING POLICIES 

DISCLOSURE CONTROLS AND PROCEDURES 

Disclosure controls and procedures are designed to provide reasonable assurance that all relevant information is gathered and 
reported to senior management, including the President and Chief Executive Officer (one person) and the Chief Financial Officer 
of the Company, on a timely basis so that appropriate decisions can be made regarding public disclosure. 

An  evaluation  of  the  effectiveness  of  the  design  and  operation  of  the  Company’s  disclosure  controls  and  procedures  was 
conducted  as  of  December  31, 2010,  by  and  under  the  supervision  of  the  Company’s  management,  including  the  Chief 
Executive Officer and Chief Financial Officer.  Based on this evaluation, the Chief Executive Officer and Chief Financial Officer 
have  concluded  that  such  disclosure  controls  and  procedures,  as  defined  in  National  Instrument  52-109,  Certification  of 
Disclosure  in  Issuers’  Annual  and  Interim  Filings  were  effective  as  of  such  date  to  ensure  that  information  relating  to  the 
Company  required  to  be  disclosed  in  reports  that  are  filed  or  submitted  under  Canadian  securities  legislation  are  processed, 
summarized and reported within the time periods specified by those laws. 

INTERNAL CONTROL OVER FINANCIAL REPORTING 

The  Company’s  Chief  Executive  Officer  and  Chief  Financial  Officer  have  assessed  the  effectiveness  of  the  Company’s  internal 
control  over  financial  reporting  as  of  December  31,  2010  based  on  the  criteria  set  forth  in  Internal  Control  –  Integrated 
Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission.  Based on that assessment, the 
Chief Executive Officer and Chief Financial Officer have concluded that as of December 31, 2010, the Company’s internal control 
over financial reporting was effective. 

All  control  systems  contain  inherent  limitations,  no  matter  how  well  designed.  As  a  result,  the  Company’s  management 
acknowledges  that  its  internal  controls  over  financial  reporting  will  not  prevent  or  detect  all  misstatements  due  to  error  or 
fraud. In addition, management’s evaluation of controls can provide only reasonable, not absolute, assurance that all control 
issues that may result in material misstatements, if any, have been detected. 

CRITICAL ACCOUNTING ESTIMATES 

The  preparation  of  financial  statements  in  conformity  with  U.S.  GAAP  requires  management  to  make  certain  estimates  and 
assumptions, some of which may relate to matters that are uncertain. As more information becomes known, these estimates 
and assumptions could change and thus have a material impact on the Company’s financial condition and results of operations 
in the future. The most significant estimates and assumptions used in preparing the financial statements are described below. 

Provision for unpaid claims 

A significant degree of judgment is required to determine amounts recorded in the financial statements for the provision for 
unpaid claims. The process for establishing the provision for unpaid claims reflects the uncertainties and significant judgmental 
factors inherent in predicting future results of both known and unknown claims. As such, the process is inherently complex and 
imprecise  and  estimates  are  constantly  refined.  The  process  of  establishing  the  provision  for  unpaid  claims  relies  on  the 
judgment and opinions of a large number of individuals, including the opinions of the independent appointed actuary. Further 
information regarding estimates  used in  determining our  provision for unpaid claims  is discussed  in the Provision for Unpaid 
Claims section of this MD&A. 

Factors  affecting  the  provision  for  unpaid  claims  include  the  continually  evolving  and  changing  regulatory  and  legal 
environments,  actuarial  studies,  professional  experience,  the  expertise  of  our  claims  personnel  and  independent  adjustors 
retained  to  handle  individual  claims.  A  change  in  claims  handling  procedures  and  changes  in  individuals  involved  in  the 
reserving process can also affect the provision for unpaid claims. The quality of the data used for projection purposes, existing 

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claims  management  practices,  including  claims  handling  and  settlement  practices,  the  effect  of  inflationary  trends  on  future 
claims settlement costs, court decisions, economic conditions and public attitudes, all affect the provision for unpaid claims. 

Because  the  establishment  of  reserves  is  an  inherently  uncertain  process  involving  estimates,  current  provisions  may  not  be 
sufficient. Adjustments to reserves, both positive and negative, are reflected in the statement of income of the period in which 
such  estimates  are  updated.  The  independent  appointed  actuary  develops  a  variability  of  the  reserve  estimates,  more 
commonly known as a range of reasonable reserve estimates, and a recommended actuarial central estimate of reserves. The 
actuarial central estimate is intended to represent the independent appointed actuary’s best estimate and will not necessarily 
be at the mid-point of the high and low estimates of the range.  

As  of  December  31,  2010  the  actuarial  central  estimate  of  the  independent  appointed  actuary  was  $133.9  million  and  the 
Company’s provision for unpaid claims was $132.6 million. The independent appointed actuary’s range of reasonable reserves 
as of December 31, 2010 was between $124.4 million and $145.4 million. 

Impairment of securities 

The  establishment  of  other-than-temporary  impairment  on  an  investment  security  requires  a  number  of  judgments  and 
estimates. We perform a quarterly analysis of the securities holdings to determine if declines in market value are other than 
temporary. The analysis includes some or all of the following procedures, as applicable: 

• 

• 

• 
• 

• 

• 

• 

identifying all security holdings in an unrealized loss position that has existed for at least six months or other 
circumstances exist where management believes those circumstances may impact the recoverability of the 
security; 
obtaining a valuation analysis from third party investment managers regarding the intrinsic value of these 
holdings based on their knowledge and experience together with market-based valuation techniques; 
reviewing the trading range of certain securities over the preceding calendar period;  
assessing  if  declines  in  market  value  are  other  than  temporary  for  debt  security  holdings  based  on  the 
investment grade credit rating from third party security rating agencies; 
assessing  if  declines  in  market  value  are  other  than  temporary  for  any  debt  security  holding  with  a  non-
investment grade credit rating based on the continuity of its debt service record;  
determining the necessary provision for declines in market value that are considered other than temporary 
based on the analyses performed; and 
assessing the Company’s ability and intent to hold these securities at least until the investment impairment 
is recovered. 

The risks and uncertainties inherent in the assessment methodology used to determine declines in market value that are other 
than temporary include, but may not be limited to, the following: 

• 
• 
• 

• 

the opinion of professional investment managers could be incorrect; 
the past trading patterns of individual securities may not reflect future valuation trends; 
the  credit  ratings  assigned  by  independent  credit  rating  agencies  may  be  incorrect  due  to  unforeseen  or 
unknown facts related to a company’s financial situation; and 
the debt service pattern of non-investment grade securities may not reflect future debt service capabilities 
and may not reflect a company’s unknown underlying financial problems. 

There  were  no  charges  recorded  in  2010  or  2009  as  a  result  of  analysis  of  the  securities  portfolio  for  other  than  temporary 
impairments.  

Income taxes 

The provision for income taxes is calculated based on the expected tax treatment of transactions recorded in our consolidated 

Atlas Financial Holdings Inc 

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financial statements. In determining the provision for income taxes, we interpret tax legislation in a variety of jurisdictions and 
make assumptions about the expected timing of the reversal of future tax assets and liabilities and the valuation of deferred tax 
assets related to tax loss carry forwards. 

A valuation allowance is established when it is more likely than not that all or a portion of the deferred tax assets will not be 
realized. The ultimate realization of the deferred tax asset balance is dependent upon the generation of future taxable income 
during the periods in which those temporary differences are deductible. In making this determination, management considers 
all available positive and negative evidence affecting specific income taxes recoverable balances, including the Company’s past 
and anticipated future performance, the reversal of deferred tax asset liabilities, and the availability of tax planning strategies. 

Objective positive evidence is necessary to support a conclusion that a valuation allowance is not needed for all or a portion of 
a company’s deferred tax assets when significant negative evidence exists. Cumulative losses are the most compelling form of 
negative  evidence  considered  by  management  in  this  determination.  As  of  December  31,  2010,  the  Company  maintains  a 
valuation  allowance  of  $11.3  million  resulting  from  continued  losses.  Uncertainty  over  the  Company’s  ability  to  utilize  these 
losses over the short term has led the Company to record that allowance.    

Future changes in accounting policy – Adoption of International Financial Reporting Standards (IFRS) 

The  Canadian  Accounting  Standards  Board  requires  all  Canadian  public  companies  to  present  financial  statements  in 
accordance  with  IFRS  for  interim  and  annual  periods  beginning  January  1,  2011.    Accordingly  the  Company  will  present  its 
quarterly  unaudited  consolidated  financial  statements  commencing  with  the  quarter  ending  March  31,  2011  and  its  annual 
audited  consolidated  financial  statements  for  the  year  ending  December  31,  2011  in  accordance  with  IFRS,  including 
comparative prior period results and balances restated to comply with IFRS.  An opening IFRS statement of financial position 
will also be presented as of January 1, 2010, the transition date to IFRS, together with a comparison to the December 31, 2009 
balances presented in accordance with U.S. GAAP. The Company is not aware of any reconciling items between the U.S. GAAP 
and IFRS balance sheets at this time. 

The IFRS consist of the International Financial Reporting Standards and International Accounting Standards issued or adopted 
by the International Accounting Standards Board (“IASB”) together with interpretations issued or adopted by the International 
Financial Reporting Interpretations Committee (“IFRIC”).  IFRS uses a conceptual framework similar to U.S. GAAP, but there are 
differences in recognition, measurement and disclosure. 

The Company established a changeover plan to transition its financial statement reporting, presentation and disclosure to IFRS 
to meet the January 1, 2011 deadline. The Company utilized the IFRS transition plan developed by Kingsway, a Canadian public 
insurance holding company and  the former  parent of the Company’s insurance subsidiaries, in preparing for the adoption of 
IFRS.  All of the Kingsway position papers covering IFRS were reviewed; and where applicable, modified to fit the Company’s 
circumstances. The selection of appropriate accounting policies, the assessment and selection of IFRS 1 First-time Adoption of 
IFRS mandatory exceptions and optional elections, the potential impact on business processes, internal controls and IT systems 
as it relates to the Company were assessed and documented. The Company’s IFRS transition plan and all activities necessary for 
the adoption of IFRS were substantially completed in March, 2011.  

The following describes the impact of adopting IFRS on the Company’s accounting, processes, information systems and internal 
controls: 

IFRS  1  -  First-time  Adoption  of  International  Financial  Reporting  Standards  generally  requires  that  IFRS  standards  be 
retrospectively applied. However, IFRS 1 does require certain mandatory exceptions and permits certain optional exemptions to 
full  retrospective  application  of  standards  in  effect  on  the  initial  reporting  date.  The  Company  will  apply  the  mandatory 
exception;  hindsight  will  not  be  used  to  adjust  estimates  under  previous  GAAP.    Accordingly  estimates  made  under  IFRS  are 
consistent with those made under U.S. GAAP. The following are the optional exemptions that the Company has elected to apply 
prospectively as of the transition date:  

Atlas Financial Holdings Inc 

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• 

• 

IFRS  2  -  Share-Based  Payments  will  be  applied  prospectively  from  transition  date.    There  is  no  impact  on  the 
consolidated financial statements on transition date resulting from this election. 

IFRS 4 Insurance Contracts. The Company will apply the IFRS 1 election to adopt the transitional provisions of IFRS 4 
allowing insurers adopting IFRS to continue with their existing accounting policies for measuring insurance liabilities, 
subject to a liability adequacy test. Based on the qualitative and quantitative assessment performed by the Company, 
the impact on adoption of IFRS 4 is not expected to be significant. 

Financial Statement Impact 

The Company is not currently aware of any material adjustments that will be required in presenting its opening balance sheet 
as  of  January  1,  2010,  the  transition  date  to  IFRS.  Also  there  are  not  expected  to  be  any  material  adjustments  required  in 
reconciling its 2010 comparative quarterly results and balances presented on a U.S. GAAP basis to those presented on an IFRS 
basis. 

Impact on processes, information systems and controls 

At this time, the Company has not identified any significant changes in processes, information systems and internal controls as a 
result of adopting IFRS. 

Future Modifications to IFRS 

In July 2010, the IASB issued an Exposure Draft, Insurance Contracts - an Amendment to IFRS 4. The Exposure Draft proposes 
significant changes in the accounting for insurance contracts under IFRS. The Company is studying the impact of these changes 
on its operations, financial position and results of operations, if issued as set forth in the Exposure Draft which would become 
effective in 2013.   

As accounting standards and interpretations continue to change prior to the transition, the Company has and will continue to 
adjust  its  implementation  plan  accordingly.  The  Company  has  been  monitoring  the  development  of  the  standards  and 
interpretations  issued  by  the  IASB  and  IFRIC,  as  well  as  regulatory  developments  as  issued  by  the  Canadian  Securities 
Administrators  and  the  Office  of  the  Superintendent  of  Financial  Institutions.  The  impact  of  yet-to-be-issued  changes  on  the 
Company’s business activities cannot be quantified at this date. 

RELATED PARTY TRANSACTIONS  

Related  party  transactions,  including  services  provided  to  or  received  by  the  Company’s  subsidiaries,  are  carried  out  in  the 
normal course of operations and are measured at the amount of consideration paid or received as established and agreed by 
the parties.  Management believes that consideration paid for such services approximates fair value.   

Prior to the December 31, 2010 reverse triangular merger transaction and in 2009, subsidiaries of Atlas entered into, or were a 
party to, the following related party transactions: 

1 

Reinsurance  Agreements  –  American  Service  and  American  Country  entered  into  50%  quota-share  reinsurance 
agreements with a Kingsway affiliate effective January 1, 1998 and June 30, 2002, respectively. On October 1, 2004 
for  American  Service  and  January  1,  2006  for  American  Country,  modifications  were  made  to  these  quota-share 
agreements  to  increase  their  shares  of  the  ceding  percentages  to  75%.  Also,  American  Country  entered  into  a  loss 
portfolio transfer agreement effective June 30, 2002, which ceded 50% of its reserves for unpaid losses and 50% of 
the unearned premium reserve as of the effective date to a Kingsway affiliate in exchange for a ceding commission. 
These  quote-share  and  loss  portfolio  transfer  agreements  were  both  commuted  effective  July  1,  2009,  and  no 
balances relating to those agreements remained.  Collectively, these insurance subsidiaries recognized gains of $4.6 
million  related  to  the  commutations,  which  is  included  in  incurred  loss  and  loss  adjustment  expense  for  the  year 

Atlas Financial Holdings Inc 

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ended  December  31,  2009.  Ceded  reinsurance  activity  with  Kingsway  in  2009  for  both  entities  combined,  which 
includes  ceded  unearned  premiums  through  the  July  1,  2009  commutation  date,  included:  a)  premiums  written 
of$10.8 million, b) premiums earned of $36.2 million, c) loss and loss adjustment expenses incurred of $34.6 million, 
and d) ceding commissions totaling $10.5 million; 

2  Mortgages and Rent - In 2003, American Service and American Country, entered into separate mortgage agreements 
whereby mortgage loans totaling $4.1 million were made to Kingsway to finance the purchase of an Elk Grove Village 
office  building  and  land,  which  served  as  the  home  office  of  these  three  companies  and  various  other  Kingsway 
subsidiaries.  The  same  building  is  currently  the  home  office  of  the  Company.  The  loans  were  to  be  repaid  in  300 
monthly principal and interest installments commencing on June 1, 2003 with final payments due May 1, 2028 and 
carried  a  fixed  interest  rate  of  6%.    For  the  six  months  ended  June  2010  and  calendar  2009,  American  Service  and 
American Country received total mortgage payments from Kingsway of $157,918 and $315,836, respectively, and paid 
rent as one component of a larger management services agreement (discussed below). On June 30, 2010, Kingsway 
contributed the building and land to American Service as a capital contribution. In the second half of 2010, American 
Service  received  rent  of  $763,312  from  Kingsway  affiliates.  American  Service  listed  the  Elk  Grove  Village  office 
building for sale in July 2010.  See Note 8 -Assets Held For Sale, for additional information;; 

3  Management Services – Under various intercompany management services agreements between American Country, 
American Service and various Kingsway affiliates, services were provided including management, underwriting, claims 
service and accounting to the parties to the agreement during 2010 and 2009. American Country and American Service 
remitted  total  fees  for  management  services  and  rent  to  Kingsway  totaling  $2,642,760  and  $5,034,000  in  2010  and 
2009, respectively. American Country also paid $1,574 and $25,859 in 2010 and 2009, respectively, as commission and 
fees to Northeast Alliance Insurance Agency, LLC, another Kingsway affiliate.  American Country received management 
fees from Kingsway affiliated companies totaling $277,062 and $2,073,963, in 2010 and 2009, respectively;  

4  Surplus Notes Payable - $13.5 million principal amount surplus notes payables were issued by American Service and 
American  Country  to  Kingsway  dated  September  30,  2009  with  a  maturity  date  of  September  30,  2039.  These  were 
forgiven effective December 3, 2010.  Unpaid accrued interest on surplus notes payable was $973,629 as of December 
31, 2010 and was paid in the first quarter of 2011.  See NOTE 9 – Surplus Notes Payable, for additional information; 

5  Tax  Allocation  Agreements  –  American  Service  and  American  Country  were  parties  to  an  amended  and  restated 
Kingsway affiliated group tax allocation agreement effective October 30, 2009 between Kingsway and its subsidiaries 
pursuant to which the parties filed a U.S. consolidated income tax return for the tax year ended December 31, 2009 
and will similarly file for 2010. In 2010 and 2009, pursuant to the tax allocation agreements, the two Atlas insurance 
subsidiaries received $226,516 and $404,820, respectively, for settlement of prior year’s income tax returns;  

6  KFS Capital, LLC Investment - At December 31, 2009  American  Service owned 23.6% of KFS Capital, LLC, a Kingsway 
affiliated organization, through an investment of $2,093,000 which was included in other assets. In December 2010, 
KFS Capital, LLC redeemed this investment at American Service book value of $2,005,368.   

7  Avalon  Commissions  and  Marketing  -  In  2010  and  2009,  the  Atlas  insurance  subsidiaries  paid  $4,462,540  and 
$2,668,517, respectively, as commissions to Avalon Risk Management, Inc. In 2010 they also paid Avalon $125,000 for 
marketing services. Avalon Risk Management, Inc. (Avalon) was a Kingsway subsidiary through October 2009, and has 
investors and directors in common with Atlas.  

Other  than  the  pooling  agreement  between  the  Operating  Insurance  Subsidiaries  and  related  fiduciary  and  reinsurance 
agreement,  all  of  the  foregoing  related  party  transactions  were  terminated  effective  with  the  completion  of  the  reverse 
triangular merger transaction on December 31, 2010.  

As  a  result  of  the  transactions  noted  above,  the  Company  reported  net  amounts  receivable  from  Kingsway  affiliates  of  $1.3 
million and $0.1 million as of December 31, 2010 and 2009, respectively, which are included in accounts receivable and other 
assets  in  the  balance  sheet.    In  the  first  quarter  of  2011,  the  Company  received  payment  for  all  of  the  net  receivables  from 
Kingsway as of December 31, 2010.  

The reverse triangular merger transaction was negotiated on an  arm’s length basis and is not a Non-Arm’s Length Qualifying 
Transaction under the policies of the Toronto Stock Exchange; therefore, approval of the merger by the shareholders of the JJR 

Atlas Financial Holdings Inc 

2010 Annual Report 

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VI Acquisition Corp was not required.  

On  or  about  the  date  of  the  reverse  triangular  merger,  Atlas  and  certain  of  its  subsidiaries  entered  into,  or  have  agreed  in 
substance and anticipate entering into, certain commercial related party agreements in connection with the business, including:  

1. American Service entered into a lease agreement with a Kingsway affiliate in respect of a portion of the office building 
owned by American Service;  

2. Kingsway and Atlas have entered into a transitional services agreement in respect of certain services to be performed 
by or on behalf of the parties for the benefit of each other;  

3.  Kingsway  has  entered  into  a  building  expense  subsidy  agreement  pursuant  to  which  Kingsway    will  reimburse 
American Service to the extent certain expenses exceed revenues in connection with the building owned by American 
Service;  

4. Kingsway, American Country and American Service have entered into an adverse development agreement pursuant to 
which Kingsway will provide purchase price protection to Atlas in respect of adverse claims in excess of the amounts 
reserved by American Country and American Service.  This agreement provides contractual quota share protection for 
90% of $10.0 million of adverse claims beyond $1.0 million, based on the carried reserves at September 30, 2010. 
Kingsway’s maximum obligation to the company is $9.0 million. 

RISK FACTORS 

Due  to  the  nature  of  the  insurance  industry,  the  legal  and  economic  climate  in  which  it  operates  and  the  present  stage  of 
development of its  business, the Company may be subject to significant risks. The Company’s actual future operating  results 
may be very different from those expected and from the results of operations for 2009 and 2010 as disclosed in this document 
on a continuation accounting basis. Readers should carefully consider all such risks including those listed below. 

Financial Risk 

Atlas  is  a  holding  company  and  the  Operating  Insurance  Subsidiaries  are  subject  to  dividend  restrictions  and  are  required  to 
maintain certain capital adequacy levels. 

Atlas  is  a  holding  company  with  no  significant  operations  of  its  own  and  as  a  legal  entity  separate  and  distinct  from  its 
Operating  Insurance  Subsidiaries.  As  a  result,  its  only  sources  of  income  are  dividends  and  other  distributions  from  its 
subsidiaries. It will be limited by the earnings of those subsidiaries, and the distribution or other payment of such earnings to it 
in the form of dividends, loans, advances or the reimbursement of expenses. The payment of dividends, the making of loans 
and advances or the reimbursement of expenses by its subsidiaries is contingent upon the earnings of those subsidiaries and is 
subject  to  various  business  considerations.  In  addition,  payments  of  dividends  by  the  insurance  subsidiaries  are  subject  to 
various statutory and regulatory restrictions imposed by the insurance laws of the domiciliary jurisdiction of such subsidiaries, 
which limit the aggregate amount of dividends or other distributions that they can declare or pay within any 12-month period. 
In most jurisdictions, payment of dividends is subject to prior regulatory approval, and insurance regulators have broad powers 
to prevent reduction of statutory capital and surplus to inadequate levels and could refuse to permit the payment of dividends 
calculated under any applicable formula. As a result, Atlas may not be able to receive dividends from its insurance subsidiaries 
at times and in amounts necessary to meet its operating needs, to pay dividends to shareholders or to pay corporate expenses. 
The inability of its subsidiaries to pay dividends could have a material adverse effect on Atlas’s business and financial condition. 

Market fluctuations, changes in interest rates or a need to generate liquidity could have significant and negative effects on the 
Company’s investment portfolio. The Company may not be able to realize its investment objectives, which could significantly 
reduce its net income. 

Atlas Financial Holdings Inc 

2010 Annual Report 

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The Company depends on income from its securities portfolio for a substantial portion of its earnings. Investment returns are 
an important part of overall profitability. A significant decline in investment yields in the securities portfolio or an impairment 
of  securities  owned  could  have  a  material  adverse  effect  on  the  Company’s  business,  results  of  operations  and  financial 
condition.  The Company currently maintains and intends to continue to maintain a securities portfolio comprising primarily of 
fixed  income  securities.    As  of  December  31,  2010,  approximately  89%  of  the  investment  portfolio  was  invested  in  fixed 
maturities  and  11%  invested  in  cash  and  cash  equivalents.    The  Company  cannot  predict  which  industry  sectors  in  which  it 
maintains investments may suffer losses as a result of potential declines in commercial and economic activity, or how any such 
decline might impact the ability of companies within the affected industry sectors to pay interest or principal on their securities 
and  cannot  predict  how  or  to  what  extent  the  value  of  any  underlying  collateral  might  be  affected.  Accordingly,  adverse 
fluctuations in the fixed income or equity markets could adversely impact profitability, financial condition or cash flows. 

The  Company’s  ability  to  achieve  its  investment  objectives  is  affected  by  general  economic  conditions  that  are  beyond  its 
control. General economic conditions can adversely affect the markets for interest rate sensitive securities, including the extent 
and timing of investor participation in such markets, the level and volatility of interest rates and, consequently, the value of 
fixed income securities.  U.S. and global markets have been experiencing volatility since mid-2007. Initiatives taken by the U.S. 
and foreign governments have helped to stabilize the financial markets and restore liquidity to the banking system and credit 
markets. However, the financial system has not completely stabilized and market volatility could continue in the future if there 
is a prolonged recession or a worsening in key economic indicators. If market conditions deteriorate, the Company’s investment 
portfolio could be adversely impacted. 

Difficult conditions in the economy generally may materially adversely affect the Company’s business, results of operations, and 
statement of financial position and these conditions may not improve in the near future. 

Current  market  conditions  and  the  instability  in  the  global  credit  markets  present  additional  risks  and  uncertainties  for  the 
Company’s business. In particular, deterioration in the public debt markets could lead to additional investment losses and an 
erosion of capital as a result of a reduction in the fair value of investment securities. The severe downturn in the public debt 
and equity markets, reflecting uncertainties associated with the mortgage crisis, worsening economic conditions, widening of 
credit spreads, bankruptcies and government intervention in large financial institutions, created significant unrealized losses in 
the  securities  portfolio  at  certain  stages  in  2009.  Depending  on  market  conditions  going  forward,  the  Company  could  incur 
substantial  realized  and  additional  unrealized  losses  in  future  periods,  which  could  have  an  adverse  impact  on  the  results  of 
operations  and  financial  condition.  The  Company  could  also  experience  a  reduction  in  capital  in  the  insurance  subsidiaries 
below  levels  required  by  the  regulators  in  the  jurisdictions  in  which  they  operate.    Certain  trust  accounts  for  the  benefit  of 
related  companies  and  third  parties  have  been  established  with  collateral  on  deposit  under  the  terms  and  conditions  of  the 
relevant  trust  agreements.  The  value  of  collateral  could  fall  below  the  levels  required  under  these  agreements  putting  the 
subsidiary or subsidiaries in breach of the agreement.                         

The current market volatility may also make it more difficult to value the Company’s securities if trading becomes less frequent. 

Disruptions, uncertainty and volatility in the global credit markets may also impact the Company’s ability to obtain financing for 
future acquisitions. If financing is available, it  may only be available at an  unattractive cost of capital, which would  decrease 
profitability.  There  can  be  no  assurance  that  current  market  conditions  will  improve  in  the  near  future.    In  addition,  the 
Company may have less coverage by security analysts, the trading price of the Company’s ordinary voting shares and restricted 
voting shares may be lower and it may be more difficult for its shareholders to dispose of their Company’s shares due to the 
lower trading volume. The lack  of a significant presence in  the  market could serve to limit the  distribution of news and limit 
investor  interest  in  the  Company’s  shares.  In  addition,  the  Company  does  not  manage  analysts’  or  investors’  earnings 
expectations. One or more of these factors could result in price volatility and serve to depress the liquidity and market price of 
the Company’s shares. 

 The Company may not have access to capital in the future due to an economic downturn. 

Atlas Financial Holdings Inc 

2010 Annual Report 

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The  Company  may  need  new  or  additional  financing  in  the  future  to  conduct  its  operations,  or  expand  its  business.  Any 
sustained weakness in the general economic conditions and/or financial markets in Canada, the United States or globally could 
adversely affect its ability to raise capital on favorable terms, or at all. From time-to-time, the Company may rely on access to 
financial markets as a source of liquidity for operations, acquisitions and general corporate purposes. 

Financial disruption or a prolonged economic downturn may materially and adversely affect the Company’s business. 

Worldwide  financial  markets  have  recently  experienced  extraordinary  disruption  and  volatility,  resulting  in  heightened  credit 
risk, reduced valuation of investments and decreased economic activity. Moreover, many companies are experiencing reduced 
liquidity and uncertainty as to their ability to raise capital. In the event that these conditions persist or result in a prolonged 
economic downturn, the Company’s results of operations, financial position and/or liquidity could be materially and adversely 
affected.  These  market  conditions  may  affect  its  ability  to  access  debt  and  equity  capital  markets.  In  addition,  as  a  result  of 
recent financial events, the Company may face increased regulation. Many of the other risk factors discussed in this Risk Factors 
section identify risks that result from, or are exacerbated by, financial economic downturn. These include risks related to the 
securities portfolio, the competitive environment, the adequacy of the unpaid claims reserve, regulatory developments and the 
impact of rating agency actions. 

Liquidity Risk 

The limited public float and trading volume for the Company’s shares may have an adverse impact on the share price or make it 
difficult to liquidate. 

The  Company’s  securities  are  held  by  a  relatively  small  number  of  shareholders.  Kingsway  holds  all  of  the  restricted  voting 
shares and the ordinary voting shares are not widely held. Future sales of substantial amounts of the Company’s shares in the 
public market, or the perception that these sales could occur, may adversely impact the market price of the Company’s shares 
and the Company’s shares could be difficult to liquidate. 

Compliance Risk 

Compliance risk includes the risk arising from violations of, or non-conformance with, laws, regulations or prescribed practices. 
Compliance risk also arises in situations where the laws or rules governing certain products or activities may be ambiguous or 
untested. Compliance risk exposes the organization to negative publicity, a potential drop in stock price, fines, criminal and civil 
monetary  penalties,  payment  of  damages  and  the  voiding  of  contracts.    Compliance  risks  are  also  sometimes  referred  to  as 
legal/regulatory, tax or documentation risks.  

If the Company fails to comply with applicable insurance and securities laws or regulatory requirements, its business, results of 
operations and financial condition could be adversely affected. 

As  a  publicly  traded  holding  company  listed  on  a  stock  exchange  with  the  Operating  Insurance  Subsidiaries,  Atlas  and  its 
Operating  Insurance  Subsidiaries  will  be  subject  to  numerous  laws  and  regulations.  These  laws  and  regulations  delegate 
regulatory, supervisory and administrative powers to federal, provincial or state regulators.  Insurance regulations are generally 
designed to protect policyholders rather than shareholders, and are related to matters including:  

rate setting; 
RBC and solvency standards; 
restrictions on the amount, type, nature, quality and quantity of securities; 
the maintenance of adequate reserves for unearned premiums and unpaid claims; 
restrictions on the types of terms that can be included in insurance policies; 
standards for accounting; 

• 
• 
• 
• 
• 
• 
•  marketing practices; 

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• 
• 

• 
• 
• 
• 

claims settlement practices; 
the  examination  of  insurance  companies  by  regulatory  authorities,  including  periodic  financial  and  market  conduct 
examinations; 
the licensing of insurers and their agents; 
limitations on dividends and transactions with affiliates; 
approval of certain reinsurance transactions; and 
insolvency proceedings. 

Such  rules  and  regulations  are  expected  to  increase  the  Company’s  legal  and  financial  compliance  costs  and  to  make  some 
activities  more  time-consuming  and  costly.  A  significant  amount  of  resources  will  be  committed  to  monitor  and  address  any 
internal control issues, and failure to do so could adversely impact operating results. Any failure to comply with applicable laws 
or regulations could result in the imposition of fines or significant restrictions on its ability to do business, which could adversely 
affect the Company’s results of operations or financial condition. In addition, any changes in laws or regulations, including the 
adoption  of  consumer  initiatives  regarding  rates  charged  for  automobile  or  other  insurance  coverage  or  claims  handling 
procedures,  could  materially  adversely  affect  its  business,  results  of  operations  and  financial  condition.    It  is  not  possible  to 
predict the future impact of changing federal, state and provincial regulation on the Company’s operations, and there can be no 
assurance that laws and regulations enacted in the future will not be more restrictive than existing laws and regulations. New 
or more restrictive regulations, including changes in current tax or other regulatory interpretations affecting the alternative risk 
transfer insurance model could make it more expensive for the Company to conduct its businesses, restrict the premiums its 
subsidiaries able to charge or otherwise change the way it does business. In addition, economic and financial market turmoil 
may result in some type of U.S. federal oversight of the insurance industry in general.   

The Operating Insurance Subsidiaries are subject to comprehensive regulation and their ability to earn profits may be restricted 
by the regulations. 

The  Operating  Insurance  Subsidiaries  are  subject  to  comprehensive  regulation  by  government  agencies  in  the  United  States. 
Failure to meet regulatory requirements could subject them to regulatory action. The regulations and associated examinations 
may have the effect of limiting the Operating Insurance Subsidiaries’ liquidity and may adversely affect results of operations. 
The subsidiaries must comply with statutes and regulations relating to, among other things: 

statutory capital and surplus and reserve requirements; 
standards of solvency that must be met and maintained; 
payment of dividends; 
changes of control of insurance companies; 
transactions between an insurance company and any of its affiliates; 
licensing of insurers and their agents; 
types of insurance that may be written; 

• 
• 
• 
• 
• 
• 
• 
•  market conduct, including underwriting and claims practices; 
• 
• 
• 

provisions for unearned premiums, losses and other obligations; 
ability to enter and exit certain insurance markets; and 
nature of and limitations on investments, premium rates, or restrictions on the size of risks that may be insured under 
a single policy. 

In  addition,  state  insurance  department  examiners  perform  periodic  financial,  market  conduct  and  other  examinations  of 
insurance companies. Compliance with applicable laws and regulations is time consuming and personnel-intensive. In addition 
to financial examinations, the Company may be subject to market conduct examinations of claims and underwriting practices. 
Any adverse findings could result in significant fines and penalties, negatively affecting profitability.  

The Company’s business is subject to risks related to litigation and regulatory actions.  

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The  Company  may  from  time-to-time  be  subject  to  a  variety  of  legal  and  regulatory  actions  relating  to  its  current  and  past 
business operations, including, but not limited to: 

• 
• 

• 

• 
• 
• 

disputes over coverage or claims adjudication; 
disputes  regarding  sales  practices,  disclosure,  premium  refunds, 
compensation arrangements; 
disputes with its agents, producers or network providers over compensation and termination of contracts and 
related claims; 
disputes relating to customers regarding the ratio of premiums to benefits in its various business lines; 
disputes with taxing authorities regarding tax liabilities; and 
disputes relating to certain businesses acquired or disposed of by it. 

licensing,  regulatory  compliance  and 

As  insurance  industry  practices  and  regulatory,  judicial  and  industry  conditions  change,  unexpected  and  unintended  issues 
related to pricing, claims, coverage and business practices may emerge. Plaintiffs often target P&C insurers in purported class 
action litigation relating to claims handling and insurance sales practices. The resolution and implications of new underwriting, 
claims  and  coverage  issues  could  have  a  negative  effect  on  the  Company’s  business  by  extending  coverage  beyond  the 
Company’s underwriting intent, increasing the size of claims or otherwise requiring them to change their practices. The effects 
of unforeseen emerging claim and coverage issues could negatively impact revenues, results of operations and reputation.   

Current  and  future  court  decisions  and  legislative  activity  may  increase  the  Company’s  exposure  to  these  types  of  claims. 
Multiparty or class action claims may present additional exposure to substantial economic, non-economic or punitive damage 
awards. The loss of even one of these claims, if it resulted in a significant damage award or a judicial ruling that was otherwise 
detrimental, could create a precedent in the industry that could have a material adverse effect on its results of operations and 
financial  condition.  This  risk  of  potential  liability  may  make  reasonable  settlements  of  claims  more  difficult  to  obtain.  The 
Company cannot determine with any certainty what new theories of recovery may evolve or what their impact may be on its 
business.  

The  Company  may  be  subject  to  governmental  or  administrative  investigations  and  proceedings  in  the  context  of  its  highly 
regulated sectors of activity. It cannot predict the outcome of these investigations, proceedings and reviews, and cannot assure 
you that such investigations, proceedings or reviews or related litigation or changes in operating policies and practices would 
not materially adversely affect its results of operations and financial condition. In addition, if it were to experience difficulties 
with its  relationship with a regulatory body in a  given jurisdiction, it could  have a material adverse effect on  its ability to do 
business in that jurisdiction. 

The Company’s business could be adversely affected as a result of changing political, regulatory, economic or other influences. 

The insurance industry is subject to changing political, economic and regulatory influences. These factors affect the practices 
and  operation  of  insurance  and  reinsurance  organizations.  Legislatures  in  the  United  States  and  other  jurisdictions  have 
periodically  considered  programs  to  reform  or  amend  their  respective  insurance  and  reinsurance  systems.  Recently,  the 
insurance  and  reinsurance  regulatory  framework  has  been  subject  to  increased  scrutiny  in  many  jurisdictions.    Changes  in 
current insurance regulation may include increased governmental involvement in the insurance industry and initiatives aimed 
at  premium  controls,  or  may  otherwise  change  the  business  and  economic  environment  in  which  insurance  industry 
participants  operate.  Historically,  the  automobile  insurance  industry  has  been  under  pressure  from  time-to-time  from 
regulators,  legislators  or  special  interest  groups  to  reduce,  freeze  or  set  rates  at  levels  that  are  not  necessarily  related  to 
underlying costs or risks, including initiatives to roll back automobile and other personal line rates. These changes may limit the 
ability  of  the  Operating  Insurance  Subsidiaries  to  price  automobile  insurance  adequately  and  could  require  the  Company  to 
discontinue  unprofitable  product  lines,  make  unplanned  modifications  of  its  products  and  services,  or  result  in  delays  or 
cancellations of sales of its products and services. 

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Strategic Risk 

Strategic risk arises from adverse effects of high-level business decisions or the improper implementation of those decisions. 
Strategic risk also incorporates how management analyzes external factors that impact the strategic direction of the business. 
Strategic risk further encompasses reputation risk which is the impact to earnings, capital or the ability to do business arising 
from negative public opinion from whatever cause.  

The Company will derive the majority of premiums from a few geographic areas, which may cause its business to be affected by 
catastrophic losses or business conditions in these areas. 

Some jurisdictions including Illinois, Indiana, Virginia, Minnesota, New York and Michigan generate a significant percentage of 
total premiums. Results of operations may, therefore, be adversely affected by any catastrophic losses or material loss trends in 
these areas. Catastrophic losses can be caused by a wide variety of events, including earthquakes, hurricanes, tropical storms, 
tornadoes,  wind,  ice  storms,  hail,  fires,  terrorism,  riots  and  explosions,  and  their  incidence  and  severity  are  inherently 
unpredictable. Catastrophic losses are characterized by low frequency but high severity due to aggregation of losses, and could 
result in adverse effects on its results of operations or financial condition. Results of operations may also be adversely affected 
by  general  economic  conditions,  competition,  regulatory  actions  or  other  business  conditions  that  affect  losses  or  business 
conditions in the specific areas in which it does most of its business.   

The  Company  may  experience  difficulty  in  managing  historic  and  future  growth,  which  could  adversely  affect  its  results  of 
operations and financial condition. 

The Company intends to grow by expanding geographically and capturing more market share from the Company’s distribution 
network. Continued growth could impose significant demands on management, including the need to identify, recruit, maintain 
and  integrate  additional  employees.  Growth  may  also  place  a  strain  on  management  systems  and  operational  and  financial 
resources, and such systems, procedures and internal controls may not be adequate to support operations as they expand.  

The  successful  integration  and  management  of  program  business,  acquired  businesses  and  other  business  involve  numerous 
risks that could adversely affect the Company’s profitability, and are contingent on many factors, including:  

expanding its financial, operational and management information systems; 

• 
•  managing  its  relationships  with  independent  agents,  program  managers  and  brokers,  including  maintaining 

adequate controls; 
expanding its executive management and the infrastructure required to effectively control its growth; 

• 
•  maintaining ratings for certain of its insurance subsidiaries; 
• 
• 

increasing the statutory capital of its insurance subsidiaries to support growth in written premiums; 
accurately  setting  claims  provisions  for  new  business  where  historical  underwriting  experience  may  not  be 
available; 
obtaining regulatory approval for appropriate premium rates; and 
obtaining the required regulatory approvals to offer additional insurance products or to expand into additional 
states or provinces. 

• 
• 

Failure  by  the  Company  to  manage  its  growth  effectively  could  have  a  material  adverse  effect  on  its  business,  financial 
condition or results of operations. 

Engaging  in  acquisitions  involves  risks  and,  if  the  Company  is  unable  to  effectively  manage  these  risks  its  business  may  be 
materially harmed. 

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From  time-to-time  the  Company  may  engage  in  discussions  concerning  acquisition  opportunities  and,  as  a  result  of  such 
discussions, may enter into acquisition transactions. Upon the announcement of an acquisition, the Company’s share price may 
fall depending on the size of the acquisition, the  purchase  price  and the  potential  dilution to existing shareholders. It is also 
possible that an acquisition could dilute earnings per share. 

Acquisitions entail numerous risks, including the following:  

• 
• 
• 
• 
• 

difficulties in the integration of the acquired business; 
assumption of unknown material liabilities, including deficient provisions for unpaid claims; 
diversion of management’s attention from other business concerns; 
failure to achieve financial or operating objectives; and 
potential loss of policyholders or key employees of acquired companies. 

The Company may not be able to integrate or operate successfully any business, operations, personnel, services or products 
that it may acquire in the future, which may result in its inability to realize expected revenue increases, cost savings, increases 
in geographic or product presence, and other projected benefits from the acquisition. Integration may result in the loss of key 
employees, disruption to the existing businesses or the business of the acquired company, or otherwise harm the Company’s 
ability to retain customers and employees or achieve the anticipated benefits of the acquisition. Time and resources spent on 
integration  may  also  impair  its  ability  to  grow  its  existing  businesses.  Also,  the  negative  effect  of  any  financial  commitments 
required by regulatory authorities or rating agencies in acquisitions or business combinations may be greater than expected.  

Various factors may inhibit potential acquisition bids that could be beneficial to shareholders. 

Regulatory provisions may delay, defer or prevent a takeover attempt that shareholders may consider in their best interest. For 
example,  under  the  terms  of  applicable  U.S.  state  statutes,  any  person  or  entity  desiring  to  purchase  more  than  a  specified 
percentage  (commonly  10%  but  can  be  as  low  as  5%)  of  the  Company’s  outstanding  voting  securities  is  required  to  obtain 
regulatory  approval  prior  to  the  purchase  of  its  shares.  These  requirements  would  require  a  potential  bidder  to  obtain  prior 
approval from the insurance departments of the states in which the subsidiaries are domiciled and may require pre-acquisition 
notification  in  states  that  have  adopted  pre-acquisition  notification  provisions.  Obtaining  these  approvals  could  result  in 
material delays or deter any such transaction. 

Regulatory requirements could make a potential acquisition of the Company more difficult and may prevent shareholders from 
receiving the benefit from any premium over the market price of its shares offered by a bidder in a takeover context. Even in 
the  absence  of  a  takeover  attempt,  the  existence  of  these  provisions  may  adversely  affect  the  prevailing  market  price  of  its 
shares if they are viewed as discouraging takeover attempts in the future. 

Provisions  in  the  Company’s  organizational  documents,  corporate  laws  and  the  insurance  laws  of  Illinois  could  impede  an 
attempt  to  replace  or  remove  their  management  or  directors  or  prevent  or  delay  a  merger  or  sale,  which  could  diminish  the 
value of the Company’s shares. 

The  Company’s  Amended  and  Restated  Articles  of  Incorporation  and  Code  of  Regulations  and  the  corporate  laws  and  the 
insurance laws of various states contain, or are anticipated to contain, provisions that could impede an attempt to replace or 
remove management or directors or prevent the sale of the insurance subsidiaries that shareholders might consider to be in 
their best interests. These provisions may include, among others: 

• 
• 
• 
• 

classified board of directors consisting of no less than five, and no more than ten directors; 
requiring a vote of holders of 20% of the common shares to call a special meeting of shareholders; 
requiring a two-thirds vote to amend the Articles of Incorporation; 
requiring  the  affirmative  vote  of  a  majority  of  the  voting  power of  shares  represented  at  a  special  meeting  of 

Atlas Financial Holdings Inc 

2010 Annual Report 

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• 

shareholders; 
statutory requirements prohibiting a merger, consolidation, combination or majority share acquisition between 
the  insurance  subsidiaries  and  an  interested  shareholder  or  an  affiliate  of  an  interested  shareholder  without 
regulatory approval. 

These provisions may prevent shareholders from receiving the benefit of any premium over the market price of the Company’s 
shares  offered  by  a  bidder  in  a  potential  takeover.  In  addition,  the  existence  of  these  provisions  may  adversely  affect  the 
prevailing market price of the Company’s shares if they are viewed as discouraging takeover attempts. 

The insurance laws of most states require prior notice or regulatory approval of changes in control of an insurance company or 
its holding company. The insurance laws of the State of Illinois, where the insurance subsidiaries are domiciled, provide that no 
corporation or other person may acquire control of a domestic insurance or reinsurance company unless it has given notice to 
such insurance or reinsurance company and obtained prior written approval of the relevant insurance regulatory authorities. 
Any  purchaser  of  10%  or  more  of  the  Company’s  aggregate  outstanding  voting  power  could  become  subject  to  these 
regulations and could be required to file notices and reports with the applicable regulatory authorities prior to such acquisition. 
In addition, the existence of these provisions may adversely affect the prevailing market price of the Company’s shares if they 
are viewed as discouraging takeover attempts. 

Market and Competition Risk 

Because the Operating Insurance Subsidiaries are commercial automobile insurers, conditions in that industry could adversely 
affect their business. 

The majority of the gross premiums written by the Company will be generated from commercial automobile insurance policies. 
Adverse developments in the market for commercial automobile insurance, including those which could result from potential 
declines  in  commercial  and  economic  activity,  could  cause  their  results  of  operations  to  suffer.  The  commercial  automobile 
insurance  industry  is  cyclical.  Historically,  the  industry  has  been  characterized  by  periods  of  price  competition  and  excess 
capacity followed by periods of high premium rates and shortages of underwriting capacity. These fluctuations in the business 
cycle  have  negatively  impacted  and  could  continue  to  negatively  impact  the  revenues  of  the  Company.  The  results  of  the 
Company, and in turn, the Company, may also be affected by risks that impact the commercial automobile industry related to 
severe weather conditions, floods, hurricanes, tornadoes, earthquakes and tsunamis, as well as explosions, terrorist attacks and 
riots. The Operating Insurance Subsidiaries’ commercial automobile insurance business may also be affected by cost trends that 
negatively impact profitability, such as a continuing economic downturn, inflation in vehicle repair costs, vehicle replacement 
parts costs, used vehicle prices, fuel costs and medical care costs. Increased costs related to the handling and litigation of claims 
may  also  negatively  impact  profitability.  Legacy  business  previously  written  by  the  Company  also  includes  private  passenger 
auto,  surety  and  other  P&C  insurance  business.  Adverse  developments  relative  to  previously  written  business  could  have  a 
negative impact on the Company’s results. 

The insurance and related businesses in which the Company operates may be subject to periodic negative publicity which may 
negatively impact its financial results. 

The  products  and  services  of  the  Operating  Insurance  Subsidiaries  are  ultimately  distributed  to  individual  and  business 
consumers.  From  time-to-time,  consumer  advocacy  groups  or  the  media  may  focus  attention  on  insurance  products  and 
services,  thereby  subjecting  the  industry  to  periodic  negative  publicity.  The  Company  also  may  be  negatively  impacted  if 
participants in one or more of its markets engage in practices resulting in increased public attention to its business.  Negative 
publicity may also result in increased  regulation and legislative scrutiny of  practices in the P&C insurance industry as well as 
increased  litigation.  These  factors  may  further  increase  its  costs  of  doing  business  and  adversely  affect  its  profitability  by 
impeding  its  ability  to  market  its  products  and  services,  requiring  it  to  change  its  products  or  services  or  by  increasing  the 
regulatory burdens under which it operates.  

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2010 Annual Report 

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The  highly  competitive  environment  in  which  the  Company  operates  could  have  an  adverse  effect  on  its  business,  results  of 
operations and financial condition. 

The  commercial  automobile  insurance  business  is  highly  competitive  and,  except  for  regulatory  considerations,  there  are 
relatively  few  barriers  to  entry.  Many  of  the  Company’s  competitors  are  substantially  larger  and  may  enjoy  better  name 
recognition, substantially  greater financial resources, higher ratings by rating agencies, broader and more diversified  product 
lines and more widespread agency relationships than the Company.  

The Company’s underwriting profits could be adversely impacted if new entrants or existing competitors try to compete with 
the Company’s products, services and programs or offer similar or better products at or below the Company’s prices.  Insurers 
in  its  markets  generally  compete  on  the  basis  of  price,  consumer  recognition,  coverages  offered,  claims  handling,  financial 
stability, customer service and geographic coverage. Although pricing is influenced to some degree by that of its competitors, it 
is not in the Company’s best interest to compete solely on price, and may from time-to-time experience a loss of market share 
during  periods  of  intense  price  competition.  Its  business  could  be  adversely  impacted  by  the  loss  of  business  to  competitors 
offering competitive insurance products at lower prices. This competition could affect its ability to attract and retain profitable 
business. 

If the Company is not able to attract and retain independent agents and brokers, its revenues could be negatively affected. 

The  Company  competes  with  other  insurance  carriers  to  attract  and  retain  business  from  independent  agents  and  brokers. 
Some of its competitors offer a larger variety of products, lower prices for insurance coverage or higher commissions than the 
Company. The Company’s top ten independent agents accounted for an aggregate of 28% of its gross premium written during 
the  year  ended  December  31,  2010.  If  the  Operating  Insurance  Subsidiaries  are  unable  to  attract  and  retain  independent 
agents/brokers to sell their products, their ability to compete and attract new customers and their revenues would suffer. 

If the Company is unable to improve its claims-paying ratings, its ability to write insurance and to compete with other insurance 
companies may be adversely impacted. A decline in rating could adversely affect its position in the insurance market, make it 
more difficult to market its insurance products and cause its premiums and earnings to decrease. 

Financial  ratings  are  an  important  factor  influencing  the  competitive  position  of  insurance  companies.    Third  party  rating 
agencies  assess  and  rate  the  claims-paying  ability  of  insurers  and  reinsurers  based  upon  criteria  that  they  have  established. 
Periodically  these  rating  agencies  evaluate  the  business  to  confirm  that  it  continues  to  meet  the  criteria  of  the  ratings 
previously  assigned.  Financial  strength  ratings  are  an  important  factor  in  establishing  the  competitive  position  of  insurance 
companies and may be expected to have an effect on an insurance company’s premiums.  

All of the Operating Insurance Subsidiaries of the Company are  rated by A.M. Best, which issues independent opinions of an 
insurer’s financial strength and its ability to meet policyholder obligations. A.M. Best ratings range from “A++” (Superior) to “F” 
(In Liquidation), with a total of 16 separate rating categories. The objective of A.M. Best’s rating system is to provide potential 
policyholders and other interested parties an opinion of an insurer’s financial strength and ability to meet ongoing obligations, 
including paying claims. As of January 6, 2011, both the Operating Insurance Subsidiaries possess a “B” (Fair) rating, upgraded 
from their prior “B-“ (Fair) rating.  According to A.M. Best, entities with a “B” rating are deemed to have a fair ability to meet 
their  ongoing  insurance  obligations.  Financial  strength  is  vulnerable  to  adverse  changes  in  underwriting  and  economic 
conditions. A.M. Best issued the above ratings as stable. The “stable” status indicates the rating indicates a low likelihood of a 
rating change due to stable financial/market trends. Prior to the Qualifying Transaction, the Company’s A.M. Best ratings were 
categorized as “under review”. 

The  Company  cannot  provide  assurance  that  A.M.  Best  will  not  downgrade  these  ratings  in  the  future.  If  the  Operating 
Insurance Subsidiaries’ ratings are reduced by A.M. Best, their competitive position in the insurance industry could suffer and it 
could be more difficult to market their insurance products. A downgrade could result in a significant reduction in the number of 
insurance contracts written by the subsidiaries and in a substantial loss of business to other competitors with higher ratings, 

Atlas Financial Holdings Inc 

2010 Annual Report 

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causing premiums and earnings to decrease.  Rating agencies evaluate insurance companies based on financial strength and the 
ability  to  pay  claims,  factors  that  are  more  relevant  to  policyholders  than  to  investors.  Financial  strength  ratings  by  rating 
agencies are not ratings of securities or recommendations to buy, hold or sell any  security and  should not be relied upon as 
such. 

Operational Risk 

Operational risk is the risk that the Company is unable to deliver its products or services to customers or perform vital functions 
required  to  conduct  its  business  in  an  efficient  and  cost  effective  manner.  This  risk  includes  the  potential  for  loss  from  such 
events as the breakdown or ineffectiveness of processes, human errors, technology and infrastructure failures, etc. 

The insurance subsidiaries’ provisions for unpaid claims may be inadequate, which would result in a reduction in the Company’s 
net income and might adversely affect its financial condition. 

Establishing an appropriate level of reserves is an inherently uncertain process. The Company’s provisions for unpaid claims do 
not represent an exact calculation of actual liability, but are estimates involving actuarial and statistical projections at a given 
point in time of what they expect to be the cost of the ultimate settlement and administration of known and unknown claims. 
The  process  for  establishing  the  provision  for  unpaid  claims  reflects  the  uncertainties  and  significant  judgmental  factors 
inherent  in  estimating future results of both  known and unknown claims and as  such, the process is inherently complex and 
imprecise. These estimates are based upon various factors, including: 

• 

• 
• 
• 
• 
• 

actuarial projections of the cost  of settlement and administration of claims reflecting facts and circumstances then 
known; 
estimates of future trends in claims severity and frequency; 
judicial theories of liability; 
variability in claims handling procedures; 
economic factors such as inflation; 
judicial  and  legislative  trends,  and  actions  such  as  class  action  lawsuits  and  judicial  interpretation  of  coverages  or 
policy exclusions; and the level of insurance fraud. 

Most  or  all  of  these  factors  are  not  directly  quantifiable,  particularly  on  a  prospective  basis,  and  the  effects  of  these  and 
unforeseen factors could negatively impact the Company’s ability to accurately assess the risks of the policies that it writes. In 
addition,  there  may  be  significant  reporting  lags  between  the  occurrence  of  the  insured  event  and  the  time  it  is  actually 
reported  to  the  insurer  and  additional  lags  between  the  time  of  reporting  and  final  settlement  of  claims.  Unfavorable 
development  in  any  of  these  factors  could  cause  the  level  of  reserves  to  be  inadequate.    The  following  factors  may  have  a 
substantial impact on future claims incurred: 

• 
• 
• 
• 

the amounts of claims payments; 
the expenses that the Operating Insurance Subsidiaries incur in resolving claims; 
legislative and judicial developments; and 
changes in economic conditions, including inflation. 

As time passes and more information about the claims becomes known, the estimates are appropriately adjusted upward or 
downward  to  reflect  this  additional  information.  Because  of  the  elements  of  uncertainty  encompassed  in  this  estimation 
process, and the extended time it can take to settle many of the more substantial claims, several years of experience may be 
required before a meaningful comparison can be made between actual losses and the original provision for unpaid claims. The 
development of the provision for unpaid claims is shown by the difference between estimates of claims as of the initial year 
end and the re-estimated liability at each subsequent year end. Favorable development (reserve redundancy) means that the 
original  claims  estimates  were  higher  than  subsequently  determined  or  re-estimated.    Unfavorable  development  (reserve 

Atlas Financial Holdings Inc 

2010 Annual Report 

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deficiency) means that the original claims estimates were lower than subsequently determined or re-estimated. The Company 
cannot  assure  you  that  it  will  not  have  additional  unfavorable  reserve  development  in  the  future.  In  addition,  it  may  in  the 
future, acquire other insurance companies.  It cannot assure you that the provisions for unpaid claims of the companies that it 
acquires are or will be adequate. 

Actual  claims  and  claim  adjustment  expenses  incurred  under  insurance  policies  may  deviate,  perhaps  substantially,  from  the 
amounts of provisions reflected in the financial statements of the Company. 

To  the  extent  that  actual  claims  incurred  exceed  expectations  and  the  provision  for  unpaid  claims  reflected  on  financial 
statements,  the  Company  will  be  required  to  reflect  those  changes  by  increasing  reserves  for  unpaid  claims.  In  addition, 
government  regulators  could  require  that  it  increase  reserves  if  they  determine  that  provisions  for  unpaid  claims  are 
understated.  When  reserves  are  increased  for  unpaid  claims,  pre-tax  increases  to  the  provision  for  unpaid  claims  causes  a 
reduction  in  the  insurance  subsidiaries’  surpluses  which  could  cause  a  downgrading  of  the  Operating  Insurance  Subsidiaries’ 
ratings. Any such downgrade could, in turn, adversely affect their ability to sell insurance policies.  

The Operating Insurance Subsidiaries will rely on independent agents or producers and will be exposed to risks. 

The  Operating  Insurance  Subsidiaries  will  market  and  distribute  automobile  insurance  products  through  a  network  of 
independent agents or producers in the United States. As a result, they rely heavily on these agents or producers to attract new 
business.  They  typically  represent  more  than  one  insurance  company,  which  may  expose  the  operating  subsidiaries  to 
competition  within  the  agencies  and,  therefore,  cannot  rely  on  their  commitment  to  the  Company’s  insurance  products.  
Independent agents generally have the ability to bind insurance policies, actions over which the Company has a limited ability 
to exercise preventative control. In the event that an independent agent exceeds its authority by binding the Company on a risk 
that does not comply with its underwriting guidelines, the Company may be at risk for that policy until it effects a cancellation. 
Any  improper  use  of  such  authority  may  result  in  losses  that  could  have  a  material  adverse  effect  on  its  business,  results  of 
operations and financial condition.   

In  accordance  with  industry  practice,  customers  often  pay  the  premiums  for  their  policies  to  agents  for  payment  to  the 
Company. These premiums may be considered paid when received by the agent and thereafter the customer is no longer liable 
to the Company for those amounts, whether or not it has actually received the premiums from the agent. Consequently, the 
Company  assumes  a  degree  of  risk  associated  with  its  reliance  on  independent  agents  and  program  managers  in  connection 
with the settlement of insurance balances.  

The majority of gross premiums written will be derived from the commercial automobile markets. If the demand for insurance in 
these markets declines, results of operations could decline significantly. 

The size of the commercial automobile insurance market can be affected significantly by many factors outside of the Company’s 
control, such as the underwriting capacity and underwriting criteria of standard automobile insurance carriers, and it may be 
specifically affected by these factors. Additionally, an economic downturn in one or more of its principal markets could result in 
fewer automobile sales, resulting in less demand for these insurance products. To the extent that these insurance markets are 
affected adversely for any reason, gross premiums written will be disproportionately affected due to its substantial reliance on 
these insurance markets.  

The  operating  subsidiaries  may  not  be  successful  in  reducing  their  risk  and  increasing  their  underwriting  capacity  through 
reinsurance  arrangements,  which  could  adversely  affect  their  business,  financial  condition  and  results  of  operations.  If 
reinsurance rates rise significantly or reinsurance becomes unavailable or reinsurers are unable to pay its claims, the Company 
may be adversely affected. 

In order to reduce underwriting risk and increase underwriting capacity, the Company transfers portions of its insurance risk to 
other  insurers  through  reinsurance  contracts.  The  availability,  cost  and  structure  of  reinsurance  protection  are  subject  to 

Atlas Financial Holdings Inc 

2010 Annual Report 

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prevailing  market  conditions  that  are  outside  of  the  Company’s  control  and  which  may  affect  its  level  of  business  and 
profitability.  The  Company  purchases  reinsurance  from  third  parties  in  order  to  reduce  its  liability  on  individual  risks. 
Reinsurance  does  not  relieve  it  of  its  primary  liability  to  its  insureds.  A  third  party  reinsurer’s  insolvency  or  inability  or 
unwillingness to make payments under the terms of a reinsurance treaty could have a material adverse effect on its financial 
condition or results of operations. The amount and cost of reinsurance available to the Company are subject, in large part, to 
prevailing market conditions beyond the Company’s control. Its ability to provide insurance at competitive premium rates and 
coverage limits on a continuing basis depends in part upon the extent to which it can obtain adequate reinsurance in amounts 
and at rates that will not adversely affect its competitive position. It cannot assure you that it will be able to maintain its current 
reinsurance facilities, which generally are subject to annual renewal. If it is unable to renew any of these facilities upon their 
expiration  or  to  obtain  other  reinsurance  facilities  in  adequate  amounts  and  at  favorable  rates,  it  may  need  to  modify  its 
underwriting practices or reduce its underwriting commitments. 

The operating subsidiaries are subject to credit risk with respect to the obligations of reinsurers and certain of their insureds. The 
inability of their risk sharing partners to meet their obligations could adversely affect their profitability. 

Although the reinsurers are liable to the Company to the extent of risk ceded by them, the Company remains ultimately liable 
to  policyholders  on  all  risks,  even  those  reinsured.  As  a  result,  ceded  reinsurance  arrangements  do  not  limit  the  Company’s 
ultimate obligations to policyholders to pay claims. The Company is subject to credit risks with respect to the financial strength 
of its reinsurers. It is also subject to the risk that their reinsurers may dispute their obligations to pay its claims. As a result, it 
may not recover sufficient amounts for claims that it submits to reinsurers, if at all.  As of December 31, 2010, the Company had 
an  aggregate  of  $13.3  million  of  unsecured  reinsurance  recoverables.  In  addition,  its  reinsurance  agreements  are  subject  to 
specified limits and it would not have reinsurance coverage to the extent that it exceeds those limits.  With respect to insurance 
programs, the insurance subsidiaries are subject to credit risk with respect to the payment of claims and on the portion of risk 
exposure either ceded to the captives or retained by their clients. The credit worthiness of prospective risk sharing partners is a 
factor considered when entering into or renewing these alternative risk transfer programs. The Company typically collateralizes 
balances  due  through  funds  withheld,  letters  of  credit  or  trust  agreements.  No  assurance  can  be  given  regarding  the  future 
ability  of  these  entities  to  meet  their  obligations.  The  inability  of  their  risk  sharing  partners  to  meet  their  obligations  could 
adversely affect profitability. 

Human Resources Risk 

Human resources risk is the risk that the Company is unable to maximize available human resources in the achievement of its 
business objectives. This includes people, their experience, knowledge, skills and work environment. 

The  Company’s  business  depends  upon  key  employees,  and  if  it  is  unable  to  retain  the  services  of  these  key  employees  or  to 
attract and retain additional qualified personnel, its business may suffer. 

The Company’s success depends, in part, upon the ability of executive management and other key employees to implement its 
business strategy and its ability to attract and retain additional qualified personnel in the future. The loss of the services of any 
of its key employees, or the inability to identify, hire and retain other highly qualified personnel in the future, could adversely 
affect the quality and profitability of its business operations. In addition, the Company must forecast volume and other factors 
in changing business environments with reasonable accuracy and adjust its hiring and employment levels accordingly. Its failure 
to recognize the need for such adjustments, or its failure or inability to react appropriately on a timely basis, could lead either 
to  over-staffing  (which  could  adversely  affect  its  costs  structure)  or  under-staffing  (which  could  impair  its  ability  to  service 
current  products  lines  and  new  lines  of  business).  In  either  event,  its  financial  results  and  customer  relationships  could  be 
adversely affected.  

U.S. Tax Risks 

Atlas Financial Holdings Inc 

2010 Annual Report 

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If  the  Company  were  not  to  be  treated  as  a  U.S.  Corporation  for  U.S.  federal  income  tax  purposes,  certain  tax  inefficiencies 
would result and certain adverse tax rules would apply. 

Pursuant  to  certain  “expatriation”  provisions  of  the  U.S.  Internal  Revenue  Code  of  1986,  as  amended,  the  reverse  merger 
agreement provides that the parties intend to treat the Company as a U.S. corporation for U.S. federal income tax purposes. 
The  expatriation  provisions  are  complex,  are  largely  unsettled  and  subject  to  differing  interpretations,  and  are  subject  to 
change,  perhaps  retroactively.  If  the  Company  were  not  to  be  treated  as  a  U.S.  corporation  for  U.S.  federal  income  tax 
purposes,  certain  tax  inefficiencies  and  adverse  tax  consequences  and  reporting  requirements  would  result  for  both  the 
Company and the recipients and holders of stock in the Company, including that dividend distributions from its subsidiaries to 
Atlas would be subject to 30% U.S. withholding tax, with no available reduction and that members of the consolidated group 
may  not  be  permitted  to  file  a  consolidated  U.S.  tax  return  resulting  in  the  acceleration  of  cash  tax  outflow  and  potential 
permanent loss of tax benefits associated net operating loss carryforwards that could have otherwise been utilized. 

The Company’s use of losses may be subject to limitations and the tax liability of the Company may be increased. 

Generally, a change of more than 50% in the ownership of a corporation’s stock, by value, over a three-year period constitutes 
an ownership change for U.S. federal income tax purposes. An ownership change generally limits a U.S. corporation’s ability to 
use  its  net  operating  loss  carry-forwards  attributable  to  the  period  prior  to  the  change.  Both  the  insurance  subsidiaries 
experienced ownership changes in connection with the private placement and reverse merger transaction completed in the last 
quarter  of  2010,  such  that  the  use  of  their  net  operating  loss  carry-forwards  will  be  subject  to  limitation.   In  addition,  the 
amounts  of  any  pre-transaction  net  operating  losses  of  the  subsidiaries  and  tax  basis  that  may  be  available  for  use  by  the 
subsidiaries following the reverse merger transaction are limited and dependent on tax elections to be taken on a tax return of 
the  insurance  subsidiaries’  former  parent.  The  Company’s  former  parent  controls  the  determination  of  which  elections  are 
made and the extent to which the elections will impact the net operating losses and tax attributes of the insurance companies 
for  net  operating  losses  and  tax  attributes  generated  in  periods  through  December  31,  2010.   The  Company  will  not  be 
compensated to the extent the net operating losses and tax attributes are reduced or otherwise unfavorably adjusted due to 
changes and elections in the former parent’s 2010 and prior tax filings.   

Further limitations on the utilization of losses may apply because of the “dual consolidated loss” rules, which will also require 
the  Company  to  recapture  into  income  the  amount  of  any  such  utilized  losses  in  certain  circumstances.  As  a  result  of  the 
application  of  these  rules,  the  future  tax  liability  of  the  Company  and  its  subsidiaries  could  be  significantly  increased.  In 
addition,  taxable  income  may  also  be  recognized  by  the  Company  or  its  subsidiaries  in  connection  with  the  recent  reverse 
merger transaction. 

SUBSEQUENT EVENTS  

On January 5, 2011, the TSX Venture Exchange accepted the reverse merger transaction effectively creating the Company as the 
Company’s “qualifying transaction” as discussed in Note 1- Nature of Operations in the consolidated financial statements.  The 
TSX  Venture  Exchange  also  approved  the  listing  of  the  ordinary  voting  shares  of  the  Company  on  Tier  2  of  the  TSX  Venture 
Exchange under the symbol "AFH".  Trading commenced on January 6, 2011.  

On January 18, 2011, directors and directors of the Company were granted options to purchase 369,749 ordinary voting shares 
with an exercise price of C$2.00 per share which  expire ten (10) years from grant  date.   These  options vest 25% on date of 
grant and 25% on the each of the next three anniversary dates of the grant date.  

On January 24, 2011, a contract for the sale of the office building in Mobile, Alabama with a December 31, 2010 net book value 
of $2.0 million was executed. The sale is expected to be consummated in the second quarter of 2011.   

Atlas Financial Holdings Inc 

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OUTLOOK 

Over  the  past  two  years,  through  dispositions  and  by  placing  certain  lines  of  business  into  run-off,  the  Operating  Insurance 
Subsidiaries  have  streamlined  operations  to  focus  on  the  lines  of  business  they  believe  will  produce  adequate  underwriting 
results.  Significant progress has also been made in aligning the cost base to this reduced revenue base.  The core functions of 
the  Operating  Insurance  Subsidiaries  were  integrated  into  a  common  operating  platform.  Management  believes  that  both 
Operating Insurance Subsidiaries are well positioned to return to historic volumes with better than industry level profitability. 
They  have  a  long  heritage  with  respect  to  their  go  forward  lines  of  business  and  will  benefit  from  the  efficient  operating 
infrastructure established in the past twelve months.  

Management believes that the most significant opportunities going forward are: (i) re-energizing distribution channels with the 
objective of recapturing the volume of business generated prior to 2009, (ii) expanding into geographic markets where licensed, 
but not currently active, and (iii) opportunistically acquiring books of business provided market conditions support this activity. 
Primary risks related to these activities include: (i) insurance market conditions remaining “soft” for a sustained period of time, 
(ii) not being able to achieve the expected support from distribution partners, and (iii) the Operating Insurance Subsidiaries not 
successfully maintaining improved ratings from A.M. Best.  

In 2011, the Company’s focus is the underwriting light commercial automobile insurance in the U.S.  

The  Company  will  seek  to  deploy  its  capital  to  maximize  the  return  for  its  shareholders,  either  by  investing  in  growing  the 
operations or other capital initiatives, depending upon insurance and capital market conditions.  The Company will use historic 
and current data to analyze and assess future business market areas. 

Atlas Financial Holdings Inc 

2010 Annual Report 

Page 53 

 
 
  
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
INTERNAL CONTROL OVER FINANCIAL REPORTING 

Management’s Report on Internal Control Over Financial Reporting 

Management  is  responsible  for  establishing  and  maintaining  adequate  internal  control  over  financial  reporting,  and  have 
designed  such  internal  control  over  financial  reporting  to  provide  reasonable  assurance  regarding  the  reliability  of  financial 
reporting  and  the  preparation  of  financial  statements  for  external  purposes  in  accordance  with  U.S.  GAAP,  including  a 
reconciliation to Canadian generally accepted accounting principles (GAAP). 

Management  has  used  the  Internal  Control  -  Integrated  Framework  to  assess  the  effectiveness  of  the  Company’s  internal 
control  over  the  financial  reporting  as  of  December  31,2010,  which  is  a  recognized  and  suitable  framework  issued  by  the 
Committee of Sponsoring Organizations of the Treadway Commission (COSO). 

Because  of  inherent  limitations,  internal  control  over  financial  reporting  may  not  prevent  or  detect  misstatements.  Also, 
projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate 
because of changes in conditions or that the degree of compliance with the policies or procedures may deteriorate. 

Management has assessed the effectiveness of the Company’s internal control over financial reporting as of December 31, 2010 
and  has  concluded  that  such  internal  control  over  financial  reporting  is  effective  as  of  December  31,  2010.    There  are  no 
material weaknesses that have been identified by management in this regard. 

/s/ Scott D. Wollney 

President & Chief Executive Officer 

/s/ Paul A. Romano, Jr. 

Chief Financial Officer 

     April 15, 2011 

Atlas Financial Holdings Inc 

2010 Annual Report 

Page 54 

 
 
 
  
 
  
  
 
  
  
  
  
 
 
 
CONSOLIDATED FINANCIAL STATEMENTS 

MANAGEMENT’S STATEMENT ON RESPONSIBILITY FOR FINANCIAL INFORMATION 

Management is responsible for presentation and preparation of the annual consolidated financial statements, Management’s 
Discussion  and  Analysis  (“MD&A”)  of  the  financial  condition  and  results  of  the  operations  and  all  other  information  in  the 
Company’s Annual Report. The consolidated financial statements have been prepared in accordance with US generally accepted 
accounting principles and the requirements of the Ontario Securities Commission (“OSC”) including reconciliation to Canadian 
generally  accepted  accounting  principles.  Financial  information  appearing  elsewhere  in  the  Company’s  annual  report  is 
consistent with the consolidated financial statements. 

The MD&A has been prepared in accordance with the requirements of the applicable securities rules and regulations, including 
National Instrument 51-102 of the Canadian securities regulators and their related published requirements. 

The  consolidated  financial  statements  and  information  in  the  MD&A  necessarily  include  amounts  based  on  informed 
judgements  and  estimates  of  the  expected  effects  of  current  events  and  transactions  with  appropriate  consideration  to 
materiality. In addition, in preparing the financial information management must make determinations as to the relevancy of 
information  to  be  included,  and  make  estimates  and  assumptions  that  affect  reported  information.  The  MDA  also  includes 
information  regarding  the  estimated  impact  of  current  transactions  and  events,  sources  of  liquidity  and  capital  resources, 
operating  trends,  risks  and  uncertainties.  Actual  results  in  the  future  may  differ  materially  from  management’s  present 
assessment of this information because future events and circumstances may not occur as expected and we undertake no duty 
to update such forward-looking statements. 

In  meeting  its  responsibility  for  the  reliability  of  the  consolidated  financial  statements  and  for  the  accounting  systems  from 
which  they  are  derived,  management  maintains  the  necessary  system  of  internal  controls.  These  controls  are  designed  to 
provide management with reasonable assurance that the financial records are reliable for preparing financial statements and 
other  financial  information,  that  assets  are  safeguarded  against  unauthorized  use  or  disposition  and  that  liabilities  are 
recognized. 

The  Board  of  Directors  oversees  management’s  responsibilities  for  financial  reporting  through  an  Audit  Committee,  which  is 
composed  entirely  of  directors  who  are  neither  officers  nor  employees  of  the  Company.  The  Audit  Committee  reviews  the 
consolidated  financial  statements  and  recommends  them  to  the  board  for  approval.  The  Audit  Committee  also  reviews  and 
monitors the Company’s system of internal controls as reported by management. 

Atlas Financial Holdings Inc 

2010 Annual Report 

Page 55 

 
 
 
 
 
 
CONSOLIDATED FINANCIAL STATEMENTS 

ROLE OF THE AUDITOR 

The independent registered public accounting firm, KPMG LLP, has been appointed by the Audit Committee. Its responsibility is 
to conduct an independent and objective audit of the financial statements in accordance with auditing standards of the Public 
Company Accounting Oversight Board and to report thereon to the board of directors. In carrying out their audit procedures 
relating  to  the  claims  liabilities  of  the  Company,  the  auditors  make  use  of  the  work  and  report  of  the  independent  actuary. 
KPMG  LLP  has  full  and  unrestricted  access  to  the  Board  of  Directors  and  the  Audit  Committee  to  discuss  audit,  financial 
reporting and related findings. The auditors’ report outlines the scope of their audit and their opinion. 

/s/Scott D. Wollney. 

/s/Paul A. Romano, Jr. 

President & Chief Executive Officer 

Chief Financial Officer 

April 15, 2011 

Atlas Financial Holdings Inc 

2010 Annual Report 

Page 56 

 
 
 
 
  
 
  
  
 
 
 
 
 
CONSOLIDATED FINANCIAL STATEMENTS 

REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM 

Atlas Financial Holdings Inc 

2010 Annual Report 

Page 57 

 
 
 
 
CONSOLIDATED BALANCE SHEETS (In thousands of U.S. dollars, except for share references) 

As of December 31 

ASSETS 

Cash and cash equivalents 

Securities  

Accrued investment income 

Accounts receivable and other assets 

Due from reinsurers and other insurers  

Deferred policy acquisition costs 

Income taxes receivable 

Deferred tax asset  

Fixed assets  

Assets held for sale 

LIABILITIES AND SHAREHOLDERS’ EQUITY 

LIABILITIES: 

Notes payable  

Accounts payable and accrued liabilities 

Due to reinsurers and other insurers 

Unearned premiums 

Unpaid claims  

2010 

2009 

$ 

19,037 

$ 

6,695 

154,011 

1,293 

13,340 

11,276 

3,804 

- 

6,399 

1,274 

15,004 

214,910 

1,710 

28,109 

5,811 

9,399 

271 

9,273 

1,423 

- 

$ 

225,438 

$ 

277,601 

$ 

- 

$ 

13,500 

6,015 

9,614 

17,061 

132,579 

7,114 

640 

34,286 

169,515 

$ 

165,269 

$ 

225,055 

SHAREHOLDERS’ EQUITY: 

Ordinary voting common shares, $0.001 par value, authorized, 800,000,000 shares, 

                    issued and outstanding 4,553,502 shares     

8,010 

8,010 

Restricted voting common shares, $0.001 par value, authorized 100,000,000 shares, 

   issued and outstanding shares 13,804,861 shares 

27,760 

27,760 

Preferred shares, $0.001 par value, authorized, 100,000,000 shares, 

                       issued and outstanding 18,000,000 shares 

Additional paid in capital 

Retained deficit  

Accumulated other comprehensive income (loss), net of tax 

18,000 

116,714 

(112,853)   

2,538 

60,169 

18,000 

46,923 

(47,196) 

(951) 

52,546 

$ 

225,438 

$ 

277,601 

See accompanying notes to consolidated financial statements. 

On behalf of the Board:                                       

/s/ Jordan Kupinsky 

/s/ Scott D. Wollney 

Atlas Financial Holdings Inc 

2010 Annual Report 

Page 58 

 
 
  
  
   
  
  
 
 
 
  
  
 
  
  
 
  
  
 
  
  
 
  
  
 
  
 
  
 
  
  
 
  
  
 
 
 
   
  
  
  
  
  
  
  
  
 
 
  
  
 
 
 
  
  
 
  
  
   
  
 
  
  
 
 
  
 
 
 
 
  
 
 
 
 
 
 
 
 
  
 
 
 
 
  
 
  
  
 
  
  
 
  
  
   
  
 
  
   
 
 
 
 
 
Director 

Director 

 CONSOLIDATED STATEMENTS OF OPERATIONS 

(In thousands of U.S. dollars, except per share amounts) 

Years ended December 31 

Gross premiums written 

Net premiums written 

Revenue: 

Net premiums earned  

Net investment income  

Net realized investment gains (losses)  

Miscellaneous income (loss)   

Expenses: 

Claims incurred  

Commissions and premium taxes  

General and administrative expenses 

Loss from operations before income taxes 

Income tax expense (benefit) 

Net loss 

Per share amounts (in dollars): 

Loss per share   
Basic 

Diluted 

 See accompanying notes to consolidated financial statements. 

2010 
46,679 

32,478 

   $ 

   $ 

   $ 

   $ 

   $ 

53,603 

   $ 

6,037 

888 

(555) 

59,973 

48,074 

11,115 

20,021 

79,210 

(19,237) 
2,575  

$ 

(21,812) 

$ 

2009 
107,629 

94,593 

76,233 

3,880 

(719) 

2,012 

81,406 

64,880 

12,257 

22,529 

99,666 

(18,260) 
 (5,025) 

(13,235) 

$ 

$ 

(1.19) 

(1.19) 

$ 

   $ 

(0.72) 

(0.72) 

Atlas Financial Holdings Inc 

2010 Annual Report 

Page 59 

 
 
 
 
 
  
  
  
  
  
   
  
  
  
  
  
  
  
 
  
  
  
 
 
  
 
  
  
  
  
  
 
  
  
 
  
  
 
 
 
 
 
 
   
  
  
 
  
  
  
  
 
 
  
  
 
 
  
  
 
  
  
 
  
  
 
  
  
 
  
  
 
  
  
 
 
 
  
  
 
  
  
 
 
 
 
 
 
  
  
  
  
  
 
 
 
 
  
  
 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 CONSOLIDATED STATEMENTS OF CHANGES IN SHAREHOLDERS’ EQUITY 

(In thousands of U.S. dollars) 

  Ordinary 

voting 
common 
shares 

Restricted 
voting 
common 
shares 

Preferre
d Shares 

S 

8,010 

S 

27,760  $ 

18,000  $ 

Add’l 
paid-in 
capital 
79,193  $ 

21,500 

(53,770) 

Retained 
deficit 
(33,961)  $ 

(13,235) 

Accumulated 
other 
comprehensive 
income (loss) 

Total 

(2,660)  $ 

96,342 

(13,235) 

21,500 

(53,770) 

1,709 

1,709 

- 
8,010 

- 
27,760 

- 
18,000 

(32,270) 
46,923 

(13,235) 
(47,196) 

1,709 
(951) 

(43,796) 
52,546 

(21,812) 

26,994 

(16,700) 
(447) 

(21,812) 

26,994 

(16,700) 
(447) 

59,944 

(43,845) 

331 

16,430 

3,158 

3,158 

- 
8,010  $ 

- 
27,760  $ 

- 
18,000  $ 

$ 

69,791 

(43,845) 

116,714  $ 

(112,853)  $ 

3,489 
2,538  $ 

7,623 
60,169 

Balance 
January 1, 2009 
Net loss for the 
year 

Capital 
contribution 
Impact of 
reverse merger 
Other 
comprehensive 
income 
Subtotal 2009 
Balance 
December 31, 
2009 
Net loss for the 
year 

Capital 
contribution 
Dividends Paid 
Forgiveness of 
Debt 

Merger of 
Southern 
United 
Other 
comprehensive 
income 
Subtotal 2010 
Balance 
December 31, 
2010 

See accompanying notes to consolidated financial statements. 

Atlas Financial Holdings Inc 

2010 Annual Report 

Page 60 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME (LOSS) 
(In thousands of U.S. dollars) 
Years ended December 31 

Comprehensive loss 
Net loss 

Other comprehensive loss, net of taxes: 

•Change in unrealized gains (losses) on available-for-sale securities: 

Unrealized gains arising during the year, net of income taxes   
Net of income tax (recovery) of nil in 2010, ($1,259) in 2009            
Reclassification to net loss of realized gains, net of income taxes. 
Net of income tax of nil in 2010, $469 in 2009. 

• Minimum pension liability adjustment 

Other comprehensive income  

Comprehensive loss 

 See accompanying notes to consolidated financial statements. 

2010 

2009 

$ 

(21,812) 

$ 

(13,235) 

3,514 

(203) 

(153) 

3,158 

2,444 

(910) 

175  

1,709 

$
$ 

(18,654) 

$ 

(11,526) 

Atlas Financial Holdings Inc 

2010 Annual Report 

Page 61 

 
 
 
  
  
   
  
  
  
 
  
  
  
 
  
  
 
 
  
  
 
  
  
  
  
  
 
  
  
 
 
CONSOLIDATED STATEMENTS OF CASH FLOWS 

(in thousands of U.S. dollars)  

Years ended December 31 

Cash provided by (used in): 
Operating activities: 
Net loss 
Items not affecting cash: 

Forgiveness of mortgage loan 
Amortization of fixed assets and deferred charges 
Deferred income taxes 
Net realized losses 
Amortization of bond premiums and discounts 
Net changes in operating assets and liabilities, net of effects of the 
merger of subsidiary:                   
                  Accounts receivable and other assets, net 
                  Due from reinsurers and other insurers 
                  Deferred policy acquisition costs 
                  Income taxes receivable 
                  Other assets and accrued investment income 
                  Unpaid claims 
                  Unearned premium 
                  Due to reinsurers and other insurers 
                  Accounts payable and accrued liabilities 
Net change in other balances 

Financing activities: 

Capital contributions 
Dividends paid 
Issuance of notes payable 

Investing activities: 

Purchase of securities 
Proceeds from sales and maturities of securities 
Cash acquired from merger of subsidiary 
Net additions to fixed assets 

Net change in cash and cash equivalents 

Cash and cash equivalents, beginning of year 
Cash and cash equivalents, end of year 
Supplementary disclosure of cash information: 
Represented by: 

Cash on hand and balances with banks 
Investments with maturities less than 30 days 

Cash and cash equivalents, end of year 
Cash paid for: 

Interest 
Income taxes 

 See accompanying notes to consolidated financial statements. 

2010 

2009 

   $ 

(21,812) 

   $ 

(13,235) 

(1,695) 
3,370 
2,875 
807 
1,431 

14,769 
(5,255) 
5,750 
271 
493 
(36,936) 
(16,789) 
9,193 
(1,472) 
(7,466) 
(52,466) 

- 
(16,700) 
- 
(16,700) 

(25,826) 
106,684 
3,871 
(3,221) 
81,508 

12,342 

6,695 
19,037 

2,329 
16,708 
19,037 

- 
(227) 

- 
433 
(5,117) 
719 
726 

4,971 
(33,634) 
(2,476) 
495 
(3,446) 
118,918 
10,202 
19,153 
(1,851) 
- 
95,858 

21,500 
- 
13,500 
35,000 

(187,820) 
58,445 
- 
75 
(129,300) 

1,558 

5,137 
6,695 

6,695 
- 
6,695 

- 
(405) 

   $ 

   $ 

   $ 

   $ 

   $ 

   $ 

Atlas Financial Holdings Inc 

2010 Annual Report 

Page 62 

 
 
 
  
  
  
  
  
  
  
   
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
 
 
  
  
  
 
 
  
  
 
  
  
 
 
 
 
 
 
 
 
 
 
 
  
  
 
  
  
  
  
 
  
  
 
  
  
  
  
 
  
  
 
  
  
 
  
 
  
  
 
 
  
  
 
  
 
  
  
 
  
  
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
  
  
 
  
  
 
  
  
  
 
 
  
  
 
  
  
 
  
  
 
  
  
  
  
 
  
  
 
  
  
 
  
 
  
  
 
  
  
 
  
   
  
  
 
  
  
  
  
  
  
 
 
  
  
 
  
  
 
  
  
 
  
  
 
  
 
  
  
 
  
  
  
  
 
 
  
 
  
  
 
  
 
  
  
 
  
  
 
  
   
  
  
 
  
  
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
 
  
  
  
  
 
  
  
  
  
 
 
  
  
 
  
  
  
  
 
 
  
  
 
  
  
 
  
  
 
  
  
  
  
 
  
  
 
  
  
  
  
 
  
  
  
  
 
 
  
  
 
  
  
 
 
  
  
 
  
  
 
  
  
  
  
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

 CONTENTS    

NOTE 1 

NOTE 2 

NOTE 3 

NATURE OF OPERATIONS 

SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES 

FUTURE ACCOUNTING CHANGES – INTERNATIONAL FINANCIAL REPORTING STANDARDS 

NOTE 4 

SECURITIES 

NOTE 5 

FINANCIAL INSTRUMENTS 

NOTE 6 

FIXED ASSETS 

NOTE 7 

INCOME TAXES 

NOTE 8 

ASSETS HELD FOR SALE 

NOTE 9 

NOTES PAYABLE 

NOTE 10 

UNDERWRITING POLICY AND REINSURANCE CEDED 

NOTE 11 

UNPAID CLAIMS 

NOTE 12 

COMMITMENTS AND CONTINGENT LIABILITIES 

NOTE 13 

CAPITAL MANAGEMENT 

NOTE 14 

SHARE CAPITAL 

NOTE 15 

MISCELLANEOUS (LOSS) INCOME 

NOTE 16 

STOCK OPTIONS 

NOTE 17 

DEFINED CONTRIBUTION BENEFIT PLAN 

NOTE 18 

DEFINED BENEFIT PENSION PLAN 

NOTE 19 

EARNINGS PER SHARE 

NOTE 20 

RELATED PARTY TRANSACTIONS 

NOTE 21 

RECONCILIATION OF CANADIAN AND UNITED STATES GENERALLY ACCEPTED ACCOUNTING 
PRINCIPLES 

NOTE 22 

SUBSEQUENT EVENTS 

Atlas Financial Holdings Inc 

2010 Annual Report 

Page 63 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

(Tabular amounts in thousands of U.S. dollars, except for per share amounts) 

NOTE 1  Nature of Operations 

Formation 
The  Company  was  formed  on  December  31,  2010  through  a  reverse  triangular  merger  amongst:  a)    JJR  VI  Acquisition 
Corporation (JJR VI), a Canadian Capital Pool Company sponsored by JJR Capital, a Toronto based merchant bank, b) American 
Insurance Acquisition Inc., (“ American Acquisition”), a corporation formed under the laws of Delaware by Kingsway America 
Inc., a subsidiary of Kingsway Financial Services Inc., a Canadian public company formed under the laws of Ontario and whose 
shares are traded on the Toronto and New York Stock Exchanges, and, c) Atlas Acquisition Corp, a Delaware corporation formed 
by JJR VI. JJR VI, the ultimate parent company, was re-domiciled in the Cayman Islands and renamed Atlas Financial Holdings, 
Inc  (“Atlas”).    The  Company  commenced  operations  on  December  31,  2010.    Atlas  ordinary  voting  shares  are  traded  on  TSX 
Venture Exchange (TSXV) under the symbol “AFH”.  

Prior to the merger Kingsway America Inc. transferred 100% of the capital stock of its insurance subsidiaries, American Service 
and  American  Country  to  American  Acquisition  in  exchange  for  $35.1  million  of  American  Acquisition  common  shares,  $18.0 
million  of  American  Acquisition  preferred  shares  and  promissory  notes  aggregating  C$7.9  million  payable  by  American 
Acquisition.  In addition, American Acquisition raised C$7.9 million through a private placement offering of subscription receipts 
to  qualified  investors  at  a  price  of  C$2.00  per  subscription  receipt.  American  Country  and  American  Service  are  sometimes 
referred to in this document as the Company’s “Operating Insurance Subsidiaries”.  

On  February  25,  2010,  Southern  United  Fire  Insurance  Company  (Southern  United)  merged  into  American  Service.  The 
transaction was accounted for as a merger of companies under common control with the Southern United assets and liabilities 
included at their carrying values and its results of operations included in the financial statements from the date of the merger.   

In  the  merger,  Kingsway  America  Inc.  received  13.8  million  restricted  voting  shares  valued  at  $27.4  million,  18  million  non-
voting preferred shares valued at $18.0 million, and C$7.9 million in cash from the private placement in exchange for 100% of 
the outstanding shares of American Acquisition and full payment of the promissory notes. Investors in the American Acquisition 
subscription receipt private placement received approximately 4 million ordinary voting shares plus warrants to purchase one 
ordinary voting share for each subscription receipt at C$2.00 at any time until December 31, 2013 (three years after the closing 
of the merger).  As part of the merger, JJR VI common shares held by former shareholders of JJR VI were consolidated on the 
basis  of  one  post-consolidation  JJR  VI  common  share  for  every  ten  pre-consolidation  JJR  VI  common  shares,  which  post-
consolidation JJR VI common shares were then exchanged on a one-for-one basis for ordinary voting shares. 

Business 

The primary business of the Company is commercial automobile insurance in the United States, with a niche market orientation 
and focus on insurance for the “light” commercial automobile sector including taxi cabs, non-emergency paratransit, limousine, 
livery and business auto.  Automobile insurance products provide coverage in three major areas: liability, accident benefits and 
physical  damage.  Liability  insurance  provides  coverage  where  the  insured  is  responsible  for  an  automobile  accident,  for  the 
payment  for  injuries  and  property  damage  to  third  parties.  Accident  benefit  policies  or  personal  injury  protection  policies 
provide coverage for loss of income, medical and rehabilitation expenses for insured persons who are injured in an automobile 
accident, regardless of fault. Physical damage coverages provide for the payment of damages to an insured automobile arising 
from a collision with another object or from other risks such as fire or theft. In the short run, Automobile physical damage and 
liability coverages generally provide more predictable results than automobile accident benefit or personal injury insurance.  

Atlas Financial Holdings Inc 

2010 Annual Report 

Page 64 

 
 
 
 
 
 
 
 
 
Operating Insurance Subsidiaries 

The  business  of  the  Company  is  carried  on  through  its  Operating  Insurance  Subsidiaries,  American  Country  and  American 
Service, each with their head office and registered office located at 150 Northwest Point Boulevard, Elk Grove Village, Illinois 
60007,  United  States.    The  Operating  Insurance  Subsidiaries  distribute  their  insurance  products  through  a  network  of  retail 
independent agents. Together, American Country and American Service are licensed to write property and casualty insurance in 
47 states in the United States.  The management and operating infrastructure of American Country is integrated with that of 
American Service. 

NOTE 2 

SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES 

(a) 

Reverse merger continuation accounting 

As  described  in  Note  1,  Formation,  the  Company  was  formed  through  a  reverse  triangular  merger  and  these 
consolidated  financial  statements  are  those  of  Atlas  (formerly  JJR)  and  subsidiaries  and  have  been  prepared  in 
accordance  with  Financial  Accounting  Standards  Board  (“FASB”)  Accounting  Codification  Standard  (“ACS”)  805.40 
Reverse Acquisitions. Under this standard the financial statements prepared following a reverse merger are presented 
in  the  name  of  the  legal  parent  acquirer,  Atlas,  but  are  a  continuation  of  the  financial  statements  of  the  accounting 
acquirer,  American  Acquisition,  with  an  adjustment  for  the  capital  structure  (that  is  the  number  and  type  of  equity 
interests of Atlas, including equity instruments issued to effect the merger) of Atlas, as the legal parent acquirer and 
accounting  acquiree.  Accordingly,  and  as  a  result  of  the  December  31,  2010  merger  date,  shareholders’  equity  at 
December 31, 2010 and 2009 each reflect the ordinary common voting shares outstanding at the date of the merger as 
well as the ordinary voting shares, restricted voting common shares and preferred shares that were issued to effect the 
merger, and also reflect the historical retained earnings (accumulated deficit) balances of American Acquisition, as the 
accounting acquirer.  

(b)          Principles of consolidation and presentation 

The consolidated financial statements of the Company include the accounts of the Company including its subsidiaries.  
American Country and American Service, both incorporated in Illinois, are the Company’s major subsidiaries.   

The financial statements include the accounts of the Company and have been prepared on the basis of U.S. generally 
accepted  accounting  principles  (U.S.GAAP).  As  required  by  the  Ontario  Securities  Commission,  material  differences 
between Canadian generally accepted accounting principles (Canadian GAAP) and U.S. GAAP with respect to net loss 
for  the  year,  comprehensive  loss,  and  stockholders’  equity  are  required  to  be  quantified.  See  Note  21  regarding 
reconciling items between Canadian GAAP and U.S. GAAP as reported by the Company for 2010 and 2009.      

 (c)          Estimates and Assumptions 

The  preparation  of  financial  statements  in  conformity  with  U.S.  GAAP  requires  management  to  make  estimates  and 
assumptions  that  affect  the  reported  amounts  of  assets  and  liabilities  and  the  disclosure  of  contingent  assets  and 
liabilities at the date of the financial statements and reported amounts of revenues and expenses during the reporting 
period. Actual results could differ from these estimates and changes in estimates are recorded in the accounting period 
in  which  they  are  determined.    The  liability  for  unpaid  loss  and  loss  adjustment  expenses  represents  the  most 
significant  estimate  in  the  accompanying  financial  statements.    Significant  estimates  in  the  accompanying  financial 
statements  also  include  the  fair  values  of  investments  in  bonds  and  stocks,  deferred  tax  asset  valuation,  premium 
receivable bad debt allowance and deferred policy acquisition cost recoverability. 

Atlas Financial Holdings Inc 

2010 Annual Report 

Page 65 

 
 
 
 
 
 
  
 
  
(d)         Cash and cash equivalents 

Cash and cash equivalents includes cash and securities with maturities of less than thirty days. 

 (e)          Securities 

Investments  in  bonds  are  classified  as  available-for-sale.    Securities  are  classified  as  available-for-sale  when  the 
Company may decide to sell those securities due to changes in market interest rates, liquidity needs, changes in yields 
or alternative investments, and for other reasons. Available for sale securities are carried at fair value with unrealized 
gains and losses, net of income tax, included as a separate component of accumulated other comprehensive income 
(loss)  in  shareholder’s  equity.  Declines  in  the  fair  value  of  available-for-sale  securities  below  their  cost  may  be 
deemed  to  be  other-than-temporary.  In  determining  other-than-temporary  losses  for  debt  securities,  management 
considers  whether  the  Company  (i) intends  to  sell  the  security,  (ii) more  likely  than  not  will  be  required  to  sell  the 
security before recovering its cost, or (iii) does not expect to recover the security’s entire amortized cost. Other-than-
temporary losses are separated between the amount related to credit loss, which is recognized in current earnings, 
and the amount related to all other factors, which is recognized in accumulated other comprehensive income (loss). 
Other-than-temporary  losses  are  also  recognized  in  current  earnings  if  the  Company  has  the  intent  to  sell  and 
recovery of the security’s entire amortized cost is not expected.  

Collateral and mortgage loans are reported at their unpaid principal balance. 

Interest income is reported net of amortization of premium and accretion of discount. Realized gains and losses on 
disposition of available-for-sale securities are based on the net proceeds and the adjusted cost of the securities sold, 
using the specific identification method. 

 (f)         Fair values of financial instruments 

The Company has used the following methods and assumptions in estimating its fair value disclosures: 

Securities  and  Cash  –  Fair  values  for  bonds  are  based  on  quoted  market  prices,  when  available.  If  quoted  market 
prices are not available, fair values are based on quoted market prices of comparable instruments or values obtained 
from  independent  pricing  services  through  a  bank  trustee.  The  carrying  amounts  reported  in  the  balance  sheet  for 
cash approximates fair values. 

Notes Payable – The carrying amount reported in the balance sheet for notes payable approximates fair value due to 
their terms and nature of settlement. 

 (g)          Accounts receivable and other assets 

Accounts receivable include premium balances due and uncollected and installment premiums not yet due from agents 
and insureds.  Premiums receivable are shown net of bad debt allowance of $4.2 million and $1.8 million in 2010 and 
2009, respectively.  

 (h)          Reinsurance 

Reinsurance premiums and claims expenses are accounted for on a basis consistent with those used in accounting for 
the original policies issued and the terms of the reinsurance contracts. Premiums and claims ceded to other companies 
have  been  reported  as  a  reduction  of  premium  revenue  and  claims  incurred  expense.  Commissions  paid  to  the 
Company  by  reinsurers  on  business  ceded  have  been  accounted  for  as  a  reduction  of  the  related  policy  acquisition 
costs. Reinsurance receivables are recorded for that portion of paid and unpaid losses and loss adjustment expenses 
that  are  ceded  to  other  companies.  Prepaid  reinsurance  premiums  are  recorded  for  unearned  premiums  that  have 
been ceded to other companies. 

Atlas Financial Holdings Inc 

2010 Annual Report 

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Reinsurance contracts that cover liabilities, which occurred prior to the effective date of the contract, are accounted 
for as retroactive reinsurance. The accounting for retroactive reinsurance contracts at the inception of the contracts 
has  no  effect  on  the  statements  of  operations.  The  amount  by  which  the  liabilities  associated  with  the  reinsured 
policies exceed the amounts paid for retroactive reinsurance contracts is recorded as a deferred gain and amortized 
into net premiums earned over the remaining settlement period using the interest method. The amount by which the 
amounts  paid  for  retroactive  reinsurance  contracts  exceed  the  liabilities  associated  with  the  reinsured  policies  is 
immediately  recognized  as  a  reduction  to  net  premiums  earned.  Subsequent  changes  to  the  estimated  amount  and 
timing  of  recoveries  under  such  retroactive  reinsurance  contracts  are  accounted  for  by  adjusting  the  previously 
deferred amount to the balance that would have existed had the revised estimate been available at the inception of 
the reinsurance transaction, with a corresponding charge or credit to net premiums earned. 

 (i)          Deferred policy acquisition costs 

The Company defers brokers’ commissions, premium taxes and other underwriting and marketing costs that vary with 
and are directly related to the acquisition of premiums written to the extent they are considered recoverable. These 
costs are then expensed as the related premiums are earned. The method followed in determining the deferred policy 
acquisition  costs  limits  the  deferral  to  its  realizable  value  by  giving  consideration  to  estimated  future  claims  and 
expenses to be incurred as premiums are earned. Changes in estimates, if any, are recorded in the accounting period in 
which  they  are  determined.  Anticipated  investment  income  is  included  in  determining  the  realizable  value  of  the 
deferred  policy  acquisition  costs.    The  Company’s  deferred  policy  acquisition  costs  are  reported  net  of  ceding 
commissions. 

 (j)          Federal Income tax 

The subsidiaries of the Company file consolidated federal income tax returns with Kingsway America Inc. (their former 
parent  holding  company)  and  its  subsidiaries  for  the  2010  and  2009  calendar  years.  Those  subsidiaries  entered  into   
tax-sharing agreements through December 31, 2010 wherein any tax liability for the group was apportioned based on 
the ratio that taxable income attributable to each member having taxable income bears to the Kingsway America Inc. 
consolidated  taxable  income.  The  excess  of  the  separate  return  tax  liability  of  the  members  over  the  tax  liability 
allocated as described above was credited to members that had items of income, deductions, or credits to which any 
difference  is  attributable.  Current  federal  income  taxes  are  charged  or  credited  to  operations  based  upon  amounts 
estimated  to  be  payable  or  recoverable  as  a  result  of  taxable  operations  for  the  current  year.    This  tax  sharing 
agreement with Kingsway America, Inc. was terminated as of December 31, 2010. 

Deferred  tax  assets  and  liabilities  are  recognized  for  differences  between  financial  statement  carrying  amounts  and 
income tax basis of assets and liabilities using enacted income tax rates and laws.  The effect on deferred tax assets 
and liabilities of a change in tax  rates and  laws are reflected in the financial  statements in the  period of enactment. 
Deferred tax assets are reduced by a valuation allowance when, in the judgment of management, it is “more likely than 
not” that some portion or all of the deferred tax assets will not be realized. 

(k)         Fixed assets 

Fixed  assets  are  reported  in  the  financial  statements  at  depreciated  cost.  Depreciation  of  fixed  assets  has  been 
provided using the straight-line method over the estimated useful lives of such assets. The useful lives range from 30 to 
40 years for buildings, the lease term for leasehold improvements, 3 to 5 years for electronic data equipment hardware 
and software, and 3 to 5 years for automobiles, furniture, fixtures and equipment. 

 (l)          Unpaid claims 

Unpaid claims represent the estimated liabilities for reported claims, plus those incurred but not yet reported and the 
related estimated loss adjustment expenses. Unpaid claims expenses are determined using case-basis evaluations and 
statistical  analyses,  including  insurance  industry  loss  data,  and  represent  estimates  of  the  ultimate  cost  of  all  claims 
incurred.    Although  considerable  variability  is  inherent  in  such  estimates,  management  believes  that  the  liability  for 

Atlas Financial Holdings Inc 

2010 Annual Report 

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unpaid  claims  is  adequate.  The  estimates  are  continually  reviewed  and  adjusted  as  necessary;  such  adjustments  are 
included in current operations and are accounted for as changes in estimates. 

  (m)      Revenue Recognition 

Premium  income  is  recognized  on  a  pro  rata  basis  over  the  terms  of  the  respective  insurance  contracts.  Unearned 
premiums represent the portion of premiums written that are related to the unexpired terms of the policies in force. 

 (n)        Stock Options 

The Company has a stock-based compensation plan which is described in Note 16. The Company uses the fair-value 
method  of  accounting  for  stock-based  compensation  awards  granted  to  employees  and  non-employees.  The 
Company  determines  the  fair  value  of  the  stock  options  on  their  grant  date  using  the  Black-Scholes  option  pricing 
model  and  records  the  fair  value  as  a  compensation  expense  over  the  period  that  the  stock  options  vest,  with  a 
corresponding  increase  to  additional  paid  in  capital.  When  stock  options  are  exercised,  the  amount  of  proceeds 
together with the amount recorded in additional paid in capital is recorded in ordinary voting common shares. 

(o)         Pension Expense 

Periodic  net  pension  expense  is  based  on  the  cost  of  incremental  benefits  for  employee  service  during  the  period, 
interest on projected benefit obligation, actual return on plan assets and amortization of actuarial gains and losses. 

 (p)        Statutory Accounting Practices 

The  Company's  insurance  subsidiaries,  domiciled  in  the  state  of  Illinois,  prepare  statutory  financial  statements  in 
accordance  with  the  accounting  practices  prescribed  or  permitted  by  the  insurance  departments  of  that  state. 
Prescribed statutory accounting practices are those practices that are incorporated directly or by reference in state 
laws,  regulations,  and  general  administrative  rules  applicable  to  all  insurance  enterprises  domiciled  in  a  particular 
state. Permitted statutory accounting practices include practices not prescribed by the domiciliary state, but allowed 
by the domiciliary state regulatory authority. The impact of any permitted accounting practices on statutory surplus 
of the Company is not material. 

  (q)        Recently issued accounting standards 

On  July  1,  2009,  the  FASB  Accounting  Standards  Codification  (“ASC”)  became  the  sole  source  of  authoritative  GAAP 
literature  recognized  by  the  FASB  for  financial  statements  issued  for  interim  and  annual  periods  ending  after 
September  15,  2009.    ASC  did  not  change  GAAP,  but  rather  combined  the  sources  of  GAAP  and  the  framework  for 
selecting among those sources into a single source.  Accordingly, the adoption of ASC had no impact on the financial 
results  of  the  Company.    Prior  to  the  adoption  of  ASC,  the  Company  adopted  various  standards  which  have  been 
codified into ASC.  A discussion of these standards, along with a reference to the ASC topics into which they have been 
codified and the effect of adoption on the Company follows:  

In  April  2009,  the  FASB  issued  FASB  Staff  Position  (FSP)  SFAS  No. 115-2  and  SFAS  No. 124-2,  Recognition  and 
Presentation  of  Other-Than-Temporary  Impairments  (codified  into  ASC  Topic  320,  Investments-Debt  and  Equity 
Securities).  The  standard  amends  the  other-than-temporary  impairment  guidance  for  debt  securities  to  make  the 
guidance more operational and to improve the presentation and disclosure of other-than-temporary impairments on 
debt  and  equity  securities  in  the  financial  statements.  The  standard  does  not  amend  existing  recognition  and 
measurement  guidance  related  to  other-than-temporary  impairments  of  equity  securities.  On  April  1,  2009,  the 
Company adopted the  standard  and applied it prospectively.  The initial application of the standard did not have an 
impact on the Company.  

In  March 2008,  the  FASB  issued  SFAS No. 161,  Disclosure  about  Derivative  Instruments  and  Hedging  Activities,  an 
amendment of FASB Statement No. 133 (codified into ASC Topic 810, Consolidation). SFAS No. 161 establishes, among 

Atlas Financial Holdings Inc 

2010 Annual Report 

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other things, the disclosure requirements for derivative instruments and for hedging activities. SFAS No. 161 amends 
and  expands  the  disclosure  requirements  of  SFAS No. 133,  Accounting  for  Derivative  Instruments  and  Hedging 
Activities  (SFAS No. 133),  with  the  intent  to  provide  users  of  consolidated  financial  statements  with  enhanced 
understanding of: how and why an entity uses derivative securities; how derivatives and hedges are being accounted 
for  under  SFAS No. 133;  and  how  derivatives  and  hedges  affect  an  entity’s  financial  position,  financial  performance, 
and cash flows. SFAS No. 161 is  effective for consolidated financial statements issued for fiscal years beginning after 
November 15, 2008. The adoption of this new standard did not have an impact on the Company. 

In April 2009, the FASB issued FSP SFAS No. 157-4, Determining Fair Value When the Volume and Level of Activity for 
the Asset or Liability have Significantly Decreased and Identifying Transactions That are not Orderly (codified into ASC 
Topic 820). FSP SFAS No. 157-4 provides additional guidance for estimating fair value in accordance with SFAS No. 157, 
when  the  volume  and  level  of  activity  for  the  asset  or  liability  have  significantly  decreased.  FSP  SFAS  No. 157-4  also 
includes  guidance  on  identifying  circumstances  that  indicate  a  transaction  is  not  orderly.  FSP  SFAS  No. 157-4  is 
effective  for  periods  ending  after  June 15,  2009.  The  adoption  of  this  new  standard  did  not  have  an  impact  on  the 
Company. 

In May 2009, the FASB issued SFAS No. 165, Subsequent Events (codified into ASC Topic 855, Subsequent Events), which 
provides guidance on management’s accounting for and disclosure of events that occur after the balance sheet date, 
but before the financial statements are issued or are available to be issued.  The standard is effective for interim or 
annual financial periods ending after June 15, 2009. The initial application of the standard did not have an impact on 
the financial results of the Company. 

In  June  2009,  the  FASB  issued  SFAS  No.  166,  Accounting  for  Transfers  of  Financial  Assets,  a  grandfathered  standard 
under  ASC.    The  standard  provides  the  guidance  to  improve  the  relevance,  representational  faithfulness,  and 
comparability of the information that a reporting entity provides in its financial statements about a transfer of financial 
assets;  the  effects  of  a  transfer  on  its  financial  position,  financial  performance,  and  cash  flows;  and  a  transferor’s 
continuing  involvement,  if  any,  in  transferred  financial  assets.    The  standard  must  be  applied  as  of  the  beginning  of 
each  reporting  entity’s  first  annual  reporting  period  that  begins  after  November  15,  2009,  and  for  interim  periods 
within  that  first  annual  reporting  period.    The  adoption  of  the  standard  did  not  have  a  material  impact  on  the 
Company.  

In June 2009, the FASB issued SFAS No. 167, Amendments to FASB Interpretation No. 46(R), a grandfathered standard 
under ASC, to amend the consolidation guidance that applies to variable interest entities.  The standard is effective for 
the Company beginning in 2010.  The adoption of the standard did not have a material impact on the Company.  

On January 21, 2010, the FASB issued FASB Accounting Standards Update (ASU) 2010-06, Improving Disclosures about 
Fair Value Measurements.  The standard amends ASC Topic 820 to require additional disclosures related to transfers 
between levels in the hierarchy of fair value measurements.  The standard is effective for interim and annual reporting 
periods beginning after December 15, 2009.  The standard does not change how fair values are measured.  The initial 
adoption of the standard did not have an impact on the Company.   

In October 2010, the FASB’s Emerging Issues Task Force (EITF) issued EITF 09-G Accounting for Costs Associated with 
Acquiring  or  Renewing  Insurance  Contracts.    The  guidance  addresses  the  diversity  in  practice  for  the  accounting  for 
costs associated with acquiring  or renewing insurance contracts. This  guidance modifies the definition of acquisition 
costs to specify that a cost must be directly related to the successful acquisition of a new or renewal insurance contract 
in order to be deferred. If application of this guidance would result in the capitalization of acquisition costs that had 
not previously been capitalized by a reporting entity, the entity may elect not to capitalize those costs.  The updated 
guidance  is  effective  for  periods  ending  after  December  15,  2011.  This  guidance  will  not  have  an  impact  on  the 
Company because the financial statements will be presented in accordance with International Reporting standards in 
2011. 

Atlas Financial Holdings Inc 

2010 Annual Report 

Page 69 

 
 
 
 
NOTE 3 

FUTURE ACCOUNTING CHANGES – INTERNATIONAL FINANCIAL REPORTING STANDARDS 

The Canadian  Accounting Standards Board requires all Canadian  public companies to present financial statements  in 
accordance with IFRS for interim and annual periods beginning January 1, 2011.   
The IFRS consist of the International Financial Reporting Standards and International Accounting Standards issued by 
the  International  Accounting  Standards  Board  together  with  interpretations  issued  by  the  International  Financial 
Reporting  Interpretations  Committee.    IFRS  uses  a  conceptual  framework  similar  to  U.S.  GAAP,  but  there  are 
differences in recognition, measurement and disclosure. 

The  Company  will  present  its  quarterly  unaudited  consolidated  financial  statements  commencing  with  the  quarter 
ending  March  31,  2011  and  its  annual  audited  consolidated  financial  statements  for  the  year  ending  December  31, 
2011 in accordance with IFRS, including comparative prior period results and balances.   

NOTE 4 

SECURITIES 

The amortized cost and fair values of investments are summarized below: 

Amortized Cost 

Gross 
Unrealized 
Gains 

Gross 
Unrealized 
Losses 

December 31, 2010 

Fair Value 

$ 

7,898  $ 

3  $ 

-  $ 

7,901 

Term Deposits 

Bonds: 

-Government 

-Corporate 

-Commercial mortgage 
backed 

-Other asset backed 

67,388 

62,429 

8,445 

2,371 

2,117 

3,011 

270 

79 

- 

- 

- 

- 

69,505 

65,440 

8,715 

2,450 

$ 

148,531  $ 

5,480  $ 

-  $ 

154,011 

Amortized Cost 

Gross 
Unrealized 
Gains 

Gross 
Unrealized 
Losses 

December 31, 2009 

Fair Value 

$ 

12,412  $ 

-  $ 

-  $ 

12,412 

Term Deposits 

Bonds: 

-Government 

-Corporate 

-Commercial mortgage 
backed 

-Other asset backed 

108,079 

80,409 

8,587 

3,622 

1,215 

1,477 

- 

74 

317 

503 

116 

28 

108,977 

81,383 

8,471 

3,668 

$ 

213,109  $ 

2,766  $ 

964  $ 

214,911 

Atlas Financial Holdings Inc 

2010 Annual Report 

Page 70 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The  Company  had  no  unrealized  loss  positions  as  of  December  31,  2010.  Unrealized  aggregate  loss  positions  as  of 
December  31,  2009  are  in  the  table  below.    The  table  segregates  the  holdings  based  on  the  period  of  time  the 
securities have been continuously held in an unrealized loss position. 

0-12 Months 

Fair Value 

Unrealized 
Loss 

December 31, 2009 

Over 12 Months 

Fair Value 

Unrealized Loss 

Term Deposits 
Bonds: 

$ 

- 

$ 

- 

$ 

- 

$ 

 Government 
Corporate 
Commercial 
mortgage 
backed 
Other asset 
backed 

84,759 
44,845 

8,471 

1,199 
139,274 

$ 

$ 

317 
478 

116 

22 
933 

- 
983 

- 

460 
1,443 

$ 

$ 

- 

- 
25 

- 

6 
31 

Fair values of term deposits and bonds are considered to approximate quoted market values based on the latest bid 
prices  in  active  markets.  Fair  values  of  securities  for  which  no  active  market  exists  are  derived  from  quoted  market 
prices of similar securities or other third party evidence. 

Management performs a quarterly analysis of the Company’s investment holdings to determine if declines in market 
value are other than temporary. The analysis includes some or all of the following procedures as deemed appropriate 
by management: 

• 

• 

• 
• 

• 

• 

• 

• 

• 
• 
• 

• 

identifying  all  security  holdings  in  unrealized  loss  positions  that  have  existed  for  at  least  six  months  or  other 
circumstances that management believes may impact the recoverability of the security; 
obtaining  a  valuation  analysis  from  third  party  investment  managers  regarding  these  holdings  based  on  their 
knowledge, experience and other market based valuation techniques; 
reviewing the trading range of certain securities over the preceding calendar period; 
assessing  if  declines  in  market  value  are  other  than  temporary  for  debt  security  holdings  based  on  their 
investment grade credit ratings from third party security rating agencies; 
assessing if declines in market value are other than temporary for any debt security holding with non-investment 
grade credit rating based on the continuity of its debt service record;  
determining  the  necessary  provision  for  declines  in  market  value  that  are  considered  other  than  temporary 
based on the analyses performed; and 
assessing  the  Company’s  ability  and  intent  to  hold  these  securities  at  least  until  the  investment  impairment  is 
recovered.  
The  risks  and  uncertainties  inherent  in  the  assessment  methodology  utilized  to  determine  declines  in  market 
value that are other than temporary include, but may not be limited to, the following: 
the opinion of professional investment managers could be incorrect; 
the past trading patterns of individual securities may not reflect future valuation trends; 
the  credit  ratings  assigned  by  independent  credit  rating  agencies  may  be  incorrect  due  to  unforeseen  or 
unknown facts related to a Company’s financial situation; and 
the debt service pattern of non-investment grade securities may not reflect future debt service capabilities and 
may not reflect the Company’s unknown underlying financial problems. 

 There were no impairments recorded in 2010 or 2009 as a result of the above analysis performed by management to 
determine declines in market value that were are other than temporary.  

Atlas Financial Holdings Inc 

2010 Annual Report 

Page 71 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Net investment income for the years ended December 31 is comprised as follows: 

Investment income: 

Interest  

Dividends 

Other 

Gross investment income 

Investment expenses 

Net investment income 

$ 

2010 

2009 

$ 

6,336 

$ 

4,005 

0 

- 

6,336 

299 

6,037 

40 

- 

4,045 

164 

3,881 

$ 

The increase in interest income in 2010 compared to 2009 is primarily due to the Commutation of the affiliated reinsurance 
contracts  (see  related  party  transaction  note  20)  which  increased  the  amount  of  invested  assets  held  by  the  Company  by 
$134.6 million at the date of the commutation. 

Commutation is an agreement between the ceding insurer and the reinsurer that provides for the valuation, payment and 
complete discharge of some or all current and future obligations between the parties under particular reinsurance contracts. 

Net realized gains and (losses) for the years ended December 31 are comprised of the following: 

Fixed income 
Equities 

Net realized investment gains  (losses) 

2010 

2009 

$ 

$ 

888 
- 

888 

$ 

$ 

57 
(776) 

(719) 

     The net loss in 2009 was due primarily to the decision by management to liquidate the entire equity security portfolio.  

The  following  table  summarizes  carrying  amounts  of  securities  by  contractual  maturity  or  expected  cash  flow  dates.  As 
certain securities and  debentures have the right to call or prepay obligations, the actual settlement dates may  differ from 
contractual maturity. 

As of December , 
2010 

Securities 

One year  
or less 
21,556 

One to five years 

Five to ten years 

88,564 

24,026 

More than ten 
years 
19,865 

Total 

154,011 

NOTE 5 

FINANCIAL INSTRUMENTS 

(a)          Financial risk management objectives and policies: 

By  virtue  of  the  nature  of  the  Company’s  business  activities,  financial  instruments  make  up  the  majority  of  the 
balance  sheet.  The  risks  which  arise  from  transacting  financial  instruments  include  credit  risk,  market  risk,  liquidity 
risk and cash flow risk. These risks may be caused by factors specific to an individual instrument or factors affecting all 
instruments traded in the market. The Company has a risk management framework in place to monitor, evaluate and 
manage  the  risks  assumed  in  conducting  its  business.  The  Company  manages  these  risks  using  risk  management 
policies and practices. 

Further  details  are  provided  below  on  the  risk  management  objectives  and  policies  as  they  relate  to  the  specific 
financial risks: 

Atlas Financial Holdings Inc 

2010 Annual Report 

Page 72 

 
 
   
  
  
  
  
  
  
  
  
  
  
  
  
   
  
  
  
 
  
   
  
  
  
  
  
  
  
   
  
  
  
  
  
  
  
  
  
  
  
  
 
  
  
 
  
  
  
  
  
  
  
  
  
  
  
  
 
   
  
  
  
  
  
   
  
  
  
  
  
   
  
  
  
  
  
  
  
 
 
 
 
 
 
 
 
 
  
 
Credit risk: 

The  Company  is  exposed  to  credit  risk  principally  through  its  fixed  income  securities  and  balances  receivable  from 
policyholders  and  reinsurers.  The  Company  monitors  concentration  and  credit  quality  risk  through  policies  to  limit 
and monitor its exposure to individual issuers or related groups (with the exception of U.S. bonds) as well as through 
ongoing review of the credit ratings of issuers held in the securities portfolio. The Company’s credit exposure to any 
one  individual  policyholder  is  not  material.  The  Company  has  policies  to  evaluate  the  financial  condition  of  its 
reinsurers and monitors concentrations of credit risk arising from similar geographic regions, activities, or economic 
characteristics of the reinsurers to minimize its exposure to significant losses from reinsurer insolvency. 

The table below summarizes the credit exposure of the Company from its investments in fixed income securities and 
term deposits by rating as assigned by Standard & Poor’s (“S&P”) or Moody’s Investor Services, using the higher of 
these ratings for any security where there is a split rating: 

AAA/Aaa 
AA/Aa 
A/A 
BBB/Baa 

Total 

CCC/Caa or lower, or not rated 

2010 

2009 

Amount 
88,684 
26,388 
35,027 
3,851 
61 
   154,011 

$ 

$ 

% 
57.6 
17.1 
22.7 
2.5 
0.1 
100.0 

%  $ 

Amount 
123,104 
25,970 
49,626 
3,799 
12,412 
%  $  214,911 

% 
57.3 
12.1 
23.1 
1.7 
5.8 
100.0 

% 

% 

Available-for-sale  securities  in  an  unrealized  loss  position  as  reflected  in  Accumulated  Other  Comprehensive 
Income (loss) may at some point in the future be realized through a sale or impairment.  

Equity price risk: 

The Company does not have a material exposure to changes in the value of equity securities as a result of market 
conditions. This is the risk of loss due to adverse movements in equity prices.  

In early 2009, the Company elected to significantly reduce this equity risk by liquidating the entire common equity 
portfolio. As a result, the Company’s current exposure to equity price risk is considered to be nil. 

Foreign currency risk: 

The Company is not currently exposed to changes in the U.S. to Canadian dollar foreign currency exchange rate.  

Liquidity and cash flow risk: 
Liquidity risk is the risk of having insufficient cash resources to meet current financial obligations without raising 
funds at unfavorable rates or selling assets on a forced basis. Liquidity risk arises from general business activities 
and in the course of managing the assets and liabilities of the Company. There is the risk of loss to the extent that 
the  sale  of  a  security  prior  to  its  maturity  is  required  to  provide  liquidity  to  satisfy  policyholder  and  other  cash 
outflows. Cash flow risk arises from risk that future inflation of policyholder cash flow exceeds returns on long-
dated  investment  securities.  The  purpose  of  liquidity  and  cash  flow  management  is  to  ensure  that  there  is 
sufficient  cash  to  meet  all  financial  commitments  and  obligations  as  they  fall  due.  The  liquidity  and  cash  flow 
requirements  of  the  Company’s  business  have  been  met  primarily  by  funds  generated  from  operations,  asset 
maturities  and  income  and  other  returns  received  on  securities.  Cash  provided  from  these  sources  is  used 
primarily for claims and claim adjustment expense payments and operating expenses. The timing and amount of 
catastrophe claims are inherently unpredictable and may create increased liquidity requirements.  

 (b)         Fair value: 

Fair  value  amounts  represent  estimates  of  the  consideration  that  would  currently  be  agreed  upon  between 
knowledgeable, willing parties who are under no compulsion to act. 

Atlas Financial Holdings Inc 

2010 Annual Report 

Page 73 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Fair value is best evidenced by quoted bid or ask price, as appropriate, in an active market. Where bid or ask prices 
are not available, such as in an illiquid or inactive market, the closing price of the most recent transaction of that 
instrument subject to appropriate adjustments as required is used. Where quoted market prices are not available, 
the quoted prices of similar financial instruments or valuation models with observable market based inputs are used 
to estimate the fair value. These valuation models may use multiple observable market inputs, including observable 
interest  rates,  foreign  exchange  rates,  index  levels,  credit  spreads,  equity  prices,  counterparty  credit  quality, 
corresponding  market  volatility  levels  and  option  volatilities.  Minimal  management  judgment  is  required  for  fair 
values calculated using quoted market prices or observable market inputs for models. The calculation of estimated 
fair value is based on market conditions at a specific point in time and may not be reflective of future fair values. For 
the  Company’s  financial  instruments  carried  at  cost  or  amortized  cost,  the  book  value  is  not  adjusted  to  reflect 
increases or decreases in fair value due to market fluctuations, including those due to interest rate changes as it is 
the Company’s intention to hold them until there is a recovery of fair value, which may be to maturity. 

The Company records the available for sale securities held in its securities portfolio at their fair value. The Company 
primarily  uses  the  services  of  external  securities  pricing  vendors  to  obtain  these  values.  The  securities  are  valued 
using  quoted  market  prices  or  prices  established  using  observable  market  inputs.  In  the  current  volatile  market 
conditions, these quoted market prices or observable market inputs can change rapidly causing a significant impact 
on fair value and financial results recorded.  

The Company employs a fair value hierarchy to categorize the inputs it uses in valuation techniques to measure 
the  fair  value.  The  extent  of  use  of  quoted  market  prices  (Level  1),  internal  models  using  observable  market 
information (Level 2) and internal models without observable market information (Level 3) in the valuation of 
securities as of December 31, 2010 and 2009 was as follows: 

As of December 31, 2010 

Description 

Fair value 

Based on: 

Quoted market prices (level 1) 

Valuation techniques -Significant market observable Inputs (level 2) 

Valuation techniques - Significant unobservable market inputs (level 3) 

As of December 31, 2009 

Description 

Fair value 

Based on: 

Quoted market prices (level 1) 

Valuation techniques -Significant market observable Inputs (level 2) 

Valuation techniques - Significant unobservable market inputs (level 3) 

Available for sale securities 

Fixed income 

$154,011 

- 

100.0% 

- 

Available for sale securities 

Fixed income 

$214,910 

- 

100.0% 

- 

The carrying value of all other financial instruments approximates their carrying value due to the short term to maturity of 
those financial instruments. 

Atlas Financial Holdings Inc 

2010 Annual Report 

Page 74 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTE  6 

FIXED ASSETS 

2010 

Leasehold improvements 
Furniture and equipments 
Computer  hardware  and 
software 
Automobiles 
Total 

2009 

Leasehold improvements 
Furniture and equipments 
Computer  hardware  and 
software 
Automobiles 
Total 

NOTE 7 

INCOME TAXES 

Cost 

3,241 
1,105 
5,627 

259 
10,232 

Cost 
3,241 
1,289 
4,886 

22 
9,438 

$ 

$ 

Accumulated 
Amortization 

Carrying Value 

2,232 
1,096 
5,389 

241 
8,958 

1,009 
9 
238 

18 
1,274 

$ 

$ 

Accumulated 
Amortization 

Carrying Value 

1,903 
1,264 
4,834 

14 
8,015 

1,338 
25 
52 

8 
1,423 

$ 

$ 

(a) 

Set forth below is a reconciliation of the effective tax rates to statutory rates: 

Provision for taxes at U.S. statutory marginal income tax rate 
of 34% in 2010 and 2009 
Valuation allowance 
Non-deductable expense 
Tax implications of going public transaction (excluding 
valuation allowance) 
Other 
Income tax expense (benefit) 

$ 

$ 

Amount 
(6,541) 

2010 
% 
(34.0)  % 

2009 

Amount 
(6,208) 

$ 

% 
(34.0)  % 

(9,476) 
183 
18,412 

(49.3) 
1.0 
95.7 

1,184 
28 
- 

6.5 
- 
- 

(3) 
2,575 

- 
13.4  % 

$ 

(28) 
(5,025) 

- 
(27.5)  % 

(b) 

Income tax expense (benefit) consist of the following for the years ended December 31: 

Current tax expense (benefit) 

Deferred  tax expense (benefit) 

Total 

$ 

$ 

2010 

(300)  $ 

2,875 

2,575  $ 

Atlas Financial Holdings Inc 

2010 Annual Report 

2009 

92 

(5,117) 

(5,025) 

Page 75 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
   
 
       
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
(c) 

The components of deferred tax assets are as follows: 

Deferred tax assets: 

Losses carried forward 

Unpaid claims and unearned premiums 

Pension 

Bad Debts 

Other 

Valuation Allowance 

Deferred tax assets 

Deferred policy acquisition costs 

Securities  

Other 

Deferred tax asset liabilities 

Net deferred tax assets 

2010 

$ 

13,252  $ 

4,218 

841 

1,356 

1,394 

(11,288) 

9,773  $ 

(1,293)  $ 

(1,863) 

(218) 

(3,374)  $ 

6,399  $ 

$ 

$ 

$ 

$ 

2009 

19,043 

6,434 

789 

621 

1,254 

(14,748) 

13,393 

(3,196) 

(612) 

(312) 

(4,120) 

9,273 

(d) 

Amounts and expiration dates of the operating loss carry forwards are as follows: 

Year of net operating loss 
2008 
2009 
2010 

Expiration date 
2028 
2029 
2030 

Net operating loss 
3,808 
20,723 
10,884 

        (e)                 The  Company  established  a  valuation  allowance  of  approximately  $11.3  million  and  $14.7  million  for  its  gross 
deferred  tax  assets  at  December  31,  2010  and  2009,  respectively.  In  addition,  the  Company  merged  during  the  year  with 
Southern United Fire Insurance Company (“Southern United"), which maintained a valuation allowance of $7.0 million against 
its deferred tax assets at the merger date. 

The net decrease in valuation allowance of $3.5 million during the year is composed of the increase in valuation allowance of 
$7.0  million  from  the  Southern  United  merger,  a  decrease  in  valuation  allowance  of  $1.1  million  allocated  to  other 
comprehensive income, and a net decrease in valuation allowance of $9.4 million primarily due to the tax implications of the 
initial public offering. 

Based on the Company’s expectations of taxable income, its ability to change its investment strategy, as well as reversing gross 
future tax liabilities, management believes it is more likely than not that the Company will fully realize the net future tax assets, 
with the exception of the aforementioned valuation allowance. The Company has therefore established the valuation allowance 
at December 31, 2010 mainly as a result of the potential inability to utilize a portion of its net operating losses that does not 

Atlas Financial Holdings Inc 

2010 Annual Report 

Page 76 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
expire for up to 20 years. The uncertainty over the Company’s ability to utilize a portion of these losses over the short term has 
led to the Company recording valuation allowances. 

NOTE 8 

ASSETS HELD FOR SALE 

As of December 31, 2010, the Company had five properties held for sale with an aggregate book value of $15.0 million. All of 
the properties individual book values were below their respective appraised amounts less reasonably estimated selling costs at 
the time those appraisals were received and at the time properties were deemed to be held for sale. All properties were listed 
for sale through brokers at those appraised values as of December 31, 2010.   

The  two  largest  properties  held  for  sale,  representing  97%  of  the  total  book  value  of  the  assets  held  for  sale,  were  the 
Company’s  headquarters  building  in  Elk  Grove  Village,  Illinois  with  a  book  value  of  $12.5  million  and  an  office  building  in 
Mobile, Alabama carried at $2.0 million.  The remaining three properties are vacant land parcels in areas surrounding Mobile, 
Alabama with an aggregate book value of $0.5 million. 

The Elk Grove Village building and property were previously owned by Kingsway and were contributed to American Service as a 
capital contribution in June 2010. See Note 20 – Related Party Transactions for more information. 

The Mobile, Alabama office building was written down by $0.4 million on December 31, 2010 to an estimated selling price less 
costs to sell based on a contract for the sale of this property for $2.1 million that was executed on January 24, 2011. The sale is 
expected to be consummated in the second quarter of 2011.   

NOTE 9 

NOTES PAYABLE 

As of December 31, 2010, the Company and its insurance subsidiaries did not have any outstanding debt.   

American Country and American Service had surplus notes payable issued to Kingsway America Inc., their former parent, as of 
December 31,  2009.    The  notes  had  a  carrying  value  of  $13.5  million,  with  interest  at  2%  over  prime  and  maturing  at 
September 30, 2039.  Accrued and unpaid interest was $0.2 million at December 31, 2009. 

As it relates to the surplus notes, the insurance subsidiaries were not restricted from incurring any future indebtedness, policy 
claims, or prior claims. 

Southern United, which was merged into American Service on February 25, 2010, also had a surplus note issued to Kingsway 
America Inc. in the amount of $1.0 million with the same terms as the notes noted above, except it carried an interest rate of 
7.25%.  Each  payment  of  interest  on  and/or  repayment  of  principal  of  the  surplus  notes  may  be  made  only  with  the  prior 
approval of the Illinois Director of Insurance, which approval will only be granted if, in the judgment of the Illinois Director of 
Insurance,  the  financial  condition  of  the  insurance  subsidiary  warrants  the  making  of  such  payments  and  their  statutory 
surplus reflects sufficient funds to cover the amount of such payment. The cumulative amount of interest accrued for which 
scheduled interest payment dates had not yet arrived totaled $0.2 million as of December 31, 2009. 

On December 2, 2010, approval was received from the Illinois Department of Insurance and the three notes were forgiven by 
Kingsway America Inc. The $14.5 million total principal amount was recorded as an addition to capital.  As of December 31, 
2010,  accrued  interest  totaling  $1.0  million  representing  interest  from  inception  of  those  notes  to  the  date  of  forgiveness 
remained in accounts payable and accrued liabilities. This accrued interest was paid in full to Kingsway in the first quarter of 
2011. 

Atlas Financial Holdings Inc 

2010 Annual Report 

Page 77 

 
 
 
 
 
 
 
 
NOTE 10  UNDERWRITING POLICY AND REINSURANCE CEDED 

Underwriting risk: 

Underwriting risk is the risk that the total cost of claims and acquisition expenses will exceed premiums received and can arise 
from numerous factors, including pricing risk, reserving risk, catastrophic risk, catastrophic loss risk and reinsurance coverage 
risk. 

Reinsurance Ceded 

As  is  customary  in  the  insurance  industry,  the  Company  reinsures  portions  of  certain  insurance  policies  it  writes,  thereby 
providing a greater diversification of risk and minimizing exposure on larger risks. The Company remains contingently at risk 
with respect  to any reinsurance  ceded and would incur an additional loss if an assuming company were unable to meet its 
obligation under the reinsurance treaty. 

The Company monitors the financial condition of its reinsurers  to minimize  its  exposure to significant losses from  reinsurer 
insolvencies.  Letters  of  credit  are  maintained  for  any  unauthorized  reinsurer  to  cover  ceded  unearned  premium  and  ceded 
loss reserve balances.  

Gross premiums written and ceded premiums, losses, and commissions as of and for the years ended December 31, 2010 and 
2009 are summarized as follows (000’s omitted). 

Gross premiums written 
Ceded premiums written 
Ceded premiums earned 
Ceded losses and loss adjustment expenses 
Ceded unpaid losses and loss adjustment expense 
Ceded unearned premiums 
Ceded commissions 

2010 
$46,679 
14,201 
7,434 
3,628 
6,477 
3,964 
5,441 

2009 
$107,629 
13,035 
38,498 
35,072 
5,192 
232 
10,701 

The maximum amount of return commission, which would have been due to reinsurers if they or the Company had canceled 
all  of  the  Company’s  reinsurance,  with  the  return  of  the  unearned  premium,  is  as  follows  at  December 31,  2010  (000’s 
omitted): 

Assumed 

Ceded 

Net 

Unearned 
Premium 

Commission 
Equity 

Unearned 
Premium 

Commission 
Equity 

Unearned 
Premium 

Commission 
Equity 

All other 

134 

31 

3,964 

2,910 

(3,830) 

(2,879) 

NOTE 11 

UNPAID CLAIMS 

(a)          Nature of unpaid claims: 

The  establishment  of  the  estimated  provision  for  unpaid  claims  is  based  on  known  facts  and  interpretation  of 
circumstances and is therefore a complex and dynamic process influenced by a large variety of factors. These factors 
include  the  Company's  experience  with  similar  cases  and  historical  trends  involving  claim  payment  patterns,  loss 
payments, pending levels of unpaid claims, product mix or concentration, claims severity and claim frequency patterns. 

Other  factors  include  the  continually  evolving  and  changing  regulatory  and  legal  environment,  actuarial  studies, 
professional  experience  and  expertise  of  the  Company's  claims  departments'  personnel  and  independent  adjusters 

Atlas Financial Holdings Inc 

2010 Annual Report 

Page 78 

 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
retained to handle individual claims, the quality of the data used for projection purposes, existing claims management 
practices  including  claims  handling  and  settlement  practices,  the  effect  of  inflationary  trends  on  future  claims 
settlement costs, court decisions, economic conditions and public attitudes. In addition, time can be a critical part of 
the provision determination, since the longer the span between the incidence of a loss and the payment or settlement 
of the claims, the more variable the ultimate settlement amount can be. Accordingly, short tail claims such as property 
claims, tend to be more reasonably predictable than long tail claims, such as general liability and automobile accident 
benefit claims that are less predictable. 

Consequently,  the  process  of  establishing  the  estimated  provision  for  unpaid  claims  is  complex  and  imprecise  as  it 
relies on the judgment and opinions of a large number of individuals, on historical precedent and trends, on prevailing 
legal,  economic,  social  and  regulatory  trends  and  on  expectations  as  to  future  developments.  The  process  of 
determining the provision necessarily involves risks that the actual results will deviate, perhaps substantially, from the 
best estimates made. 

(b)          Provision for unpaid claims: 

The Company’s annual evaluation of the adequacy of unpaid claims includes a re-estimation of the liability for unpaid 
claims relating to each preceding financial year compared to the liability that was originally established. The results of 
this comparison and the changes in the provision for unpaid claims, net of amounts recoverable from reinsurers, for 
the years ended December 31, 2010 and 2009 were as follows:     

Unpaid claims-beginning of year net 
Net unpaid claims of subsidiaries acquired 
Provision for claims occurring: 
In the current year 
In prior years 
Claims paid during the year relating to: 
The current year 
The prior years 
Ceded retroactive reinsurance reserves 
Unpaid claims-end of the year net 
Reinsurers’ and other insurers’ share of unpaid claims 
Unpaid claims- end of the year 

2010 

2009 

$ 

$ 

164,323 
9,534 

42,739 
5,335 

18,994 
76,835 
- 
126,102 
6,477 
132,579 

$ 

$ 

70,040 
- 

58,954 
5,926 

8,914 
(38,409) 
(90) 
164,323 
5,192 
169,515 

The  results  for  the  years  ended  December  31,  2010  and  2009  were  adversely  affected  by  the  evaluation  of  unpaid 
claims related to prior years.  

The Company reported unfavorable reserve development of $5.3 million in 2010 compared to $5.9 million  in 2009. 
Commercial auto business contributed $7.7 million of the prior years’ claims development in 2010, primarily related 
to 2005 and prior accident years  compared to nil in 2009.  Non-standard auto liability business favorably contributed 
$1.5 million of the prior years’ claims development in 2010, compared to unfavorable contribution of $6.1 million in 
2009 related primarily to the 2008 accident year.  

 (c)          Ranges of unpaid claims: 

The independent appointed actuary develops a variability of the reserve estimates, more commonly known as a range 
of  reasonable  reserve  estimates,  and  a  recommended  actuarial  central  estimate  of  reserves.  The  actuarial  central 
estimate is intended to represent the independent appointed actuary’s best estimate and will not necessarily be at the 
mid-point  of  the  high  and  low  estimates  of  the  range.  The  range  of  reasonable  reserve  estimates  reflects  the 
uncertainties  associated  with  analyzing  the  reserves,  and  includes  estimates  that  could  be  produced  by  appropriate 
actuarial  methods  and  assumptions.   This  range  does  not  reflect  the  range  of  all  possible  outcomes.  Actual  results 
outside of this range are possible. 

Atlas Financial Holdings Inc 

2010 Annual Report 

Page 79 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The  ranges  of  provision  for  gross  unpaid  claims  estimated  by  our  independent  appointed  actuary  and  the  carried 
amount for unpaid claims were as follows: 

Low 

High 

Actuarial Central 
Estimate 

Carried Amount 

$ 

124,203 

$ 

145,424 

$ 

133,891 

$ 

132,579 

160,316 

187,707 

172,822 

169,515 

of 
As 
December 
31, 2010 
As 
of 
December 
31, 2009 

As part of the reserving process, the  independent appointed actuary performs various  quarterly  reviews throughout 
the  calendar  year  to  assess  whether  the  actual  results  of  the  operating  insurance  company  are  materially  different 
than what was expected based on loss development factors previously established.  

As the processes of management and the independent appointed actuary are undertaken independently, the provision 
for  unpaid  claims  recorded  by  management  can  differ  from  the  independent  appointed  actuary’s  central  estimate. 
Comparing management’s selected reserve estimate to the actuarial central estimate and range of reasonable reserves 
independently determined by the independent appointed actuary continues to be an important step in the reserving 
process of the Company, however; where differences exist and the Company believes the internally developed reserve 
estimate to be more accurate, management’s estimate will not change. We believe this to be consistent with industry 
practice for companies with a robust reserving process in place. As of December 31, 2010, the aggregate amount by 
which the independent appointed actuary’s central estimate exceeded management’s selected reserve estimate was 
$1.3 million. 

As of December 31, 2010, the carrying value of unpaid claims was $132.6 million.  There is no active market for policy 
liabilities;  hence  market  value  is  not  determinable.   The  carrying  value  of  unpaid  claims  does  not  take  into 
consideration the time value of money or make explicit provisions for adverse deviation.  Fair value of unpaid claims 
would include such considerations. 

NOTE 12 

COMMITMENTS AND CONTINGENT LIABILITIES 

(a)         Legal proceedings: 

In  connection  with  its  operations,  the  Company  and  its  subsidiaries  are,  from  time  to  time,  named  as  defendants  in 
actions for damages and costs allegedly sustained by the plaintiffs. While it is not possible to estimate the outcome of 
the various proceedings at this time, such actions have generally been resolved with minimal damages or expense in 
excess  of  amounts  provided  and  the  Company  does  not  believe  that  it  will  incur  any  significant  additional  loss  or 
expense in connection with such actions. 

(b)         Collateral pledged: 

As of December 31, 2010, bonds and term deposits with an estimated fair value of $14.4 million (2009 - $9.5 million) 
were  on  deposit  with  state  and  provincial  regulatory  authorities.  Also,  from  time  to  time,  the  Company  pledges 
securities to third parties to collateralize liabilities incurred under its policies of insurance. At December 31, 2010, the 
amount  of  such  pledged  securities  was  $1.6  million  (2009  -  $0.6  million).  Collateral  pledging  transactions  are 
conducted  under  terms  that  are  common  and  customary  to  standard  collateral  pledging  and  are  subject  to  the 
Company’s standard risk management controls. 

(c)         Collateral held: 

In  the  normal  course  of  business,  the  Company  receives  collateral  on  certain  business  transactions  to  reduce  its 
exposure to credit risk. As of December 31, 2010, the amount of such pledged securities was $0.3 million (2009 - $0.3 

Atlas Financial Holdings Inc 

2010 Annual Report 

Page 80 

 
 
 
 
 
 
 
 
 
   
million). The Company is normally permitted to sell or repledge the collateral it receives under terms that are common 
and customary to standard collateral holding and are subject to the Company’s standard risk management controls.  

(d)          Future minimum lease payments:                     

Future  minimum  annual  lease  payments  under  operating  leases  for  premises/equipment  are  $45,000  in  2011  and 
$4,000 in 2012.  

NOTE 13  CAPITAL MANAGEMENT 

Objectives, policies and procedures: 

The  Company  manages  capital  using  both  regulatory  capital  measures  and  internal  metrics.  The  company’s  capital  is 
primarily derived from common shareholders’ equity, retained deficit and accumulated other comprehensive income (loss). 

As  a  holding  company,  Atlas  derives  cash  from  its  subsidiaries  generally  in  the  form  of  dividends  to  meet  its  obligations, 
which  will  primarily  consist  of  operating  expense  payments.  Atlas’  insurance  subsidiaries  fund  their  obligations  primarily 
through  premium  and  investment  income  and  maturities  in  the  securities  portfolio.  The  insurance  subsidiaries  require 
regulatory approval for the return of capital and, in certain circumstances, prior to the payment of dividends. In the event 
that  dividends  available  to  the  holding  company  are  inadequate  to  cover  its  operating  expenses,  the  holding  company 
would need to raise capital, sell assets or incur future debt.  

Throughout  2009  and  2010  the  Company  experienced  losses  from  its  insurance  operations.  Statutory  net  loss  of  the 
Operating Insurance Subsidiaries were $6.8 million (unaudited) and $22.0 million for the years ended December 31, 2010 
and 2009, respectively.  Statutory capital and surplus of the Operating Insurance Subsidiaries was $45.6 million (unaudited) 
and $32.3 million at December 31, 2010 and 2009, respectively. 

A  risk  based  capital  formula  is  used  by  the  National  Association  of  Insurance  Commissioners  to  identify  property  and 
casualty insurance companies that may not be adequately capitalized. The National Association of Insurance Commissioners 
requires that capital and surplus not fall below 200% of the authorized control level. As of December 31, 2010, based on the 
unaudited  statutory  basis  financial  statements,  both  the  insurance  subsidiaries  are  above  the  required  risk  based  capital 
levels, with risk based capital ratio estimates for American Country and American Service of 322% and 536%, and estimated 
capital in excess of the 200% level of approximately $3.7 million and $22.4 million, respectively. 

NOTE  14  SHARE CAPITAL 

Share capital as of December 31, 2010 and 2009  is as follows ( in ‘000’s): 

Ordinary voting common shares,  
Restricted voting common shares,  
Preferred shares, par value,  
    Total 

Shares Authorized 

Shares Issued 

Amount 

800,000 
100,000 
100,000 

4,554 
13,805 
18,000 

$  8,010 
$27,760 
$18,000 
$53,770 

The  above  table  reflects  the  shares  issued  in  connection  with  the  merger  on  December  31,  2010.    Under  continuation 
accounting, applicable in a reverse merger, the above shares are assumed to be outstanding for all periods presented. 

Atlas Financial Holdings Inc 

2010 Annual Report 

Page 81 

 
 
 
    
  
 
 
 
 
 
 
 
 
 
 
 
 
The ordinary voting shares are convertible to restricted voting common shares at the option of the holder in the event that 
an offer is made to purchase all or substantially all of the restricted voting common shares. 

All  of  the  issued  and  outstanding  restricted  voting  common  shares  are  beneficially  owned  or  controlled  by  Kingsway 
Financial  Services  Inc.  or  entities  affiliated  with  it.  In  the  event  that  such  shares  are  disposed  of  such  that  Kingsway’s 
beneficial  interest  is  less  than  10%  of  the  issued  and  outstanding  restricted  common  voting  shares,  the  restricted  voting 
common shares shall be mandatorily converted into fully paid and non-assessable ordinary voting shares. 

The restricted voting shares are entitled to vote at all meetings of shareholders, except at meetings of holders of a specific 
class that are entitled to vote separately as a class.  Voting by restricted voting common share holders is limited to 30% of 
the issued and outstanding restricted voting common shares. 

Preferred shares are not entitled to vote. They accrue dividends on a cumulative basis at the rate of C$0.045 per share per 
year and in liquidation, dissolution or winding-up of the Company, receive the greater of US$1.00 per share plus all declared 
and unpaid dividends or the amount it would receive in liquidation if the preferred shares had been converted to restricted 
voting  shares  or  ordinary  voting  shares  immediately  prior  to  liquidation.  Preferred  shares  are  convertible  into  ordinary 
voting shares at the option of the holder at any date that is after the fifth year after issuance at the rate of 0.3808 ordinary 
voting share for each preferred share. The conversion rate is subject to change if the number of ordinary voting shares or 
restricted voting common shares changes.  The preferred shares are redeemable at the option of the Company at a price of 
US$1.00  per  share  plus  accrued  and  unpaid  dividends  commencing  at  the  earlier  of  two  years  from  issuance  date  or  the 
date at which Kingsway’s beneficial interest is less than 10%.  

NOTE 15  MISCELLANEOUS  (LOSS) INCOME   

Miscellaneous (loss) income was a net loss of $(0.6) million for 2010 and net income of $2.0 million for 2009, respectively.  

In 2010 the Company wrote off a mortgage receivable from Kingsway for a loss of $(1.7) million and booked impairment on 
a Mobile, Alabama property held for sale of $(0.4) million. For further information on these items see Note 20  – Related 
Party Transactions and Note 8 – Assets Held for Sale. 

Also included in this category was policy fee income of $1.6 million for 2010 and $2.1 million for 2009, respectively. These 
fees  include  installment  payment  fees,  non-sufficient  funds  fees  and  certain  required  regulatory  report  filing  and 
preparation fees received from insurance customers. 

Other smaller items included in miscellaneous (loss) income accounted for net losses of ($46) thousand in 2010 and ($97) 
thousand in 2009, respectively. 

NOTE 16 

STOCK OPTIONS                               

On  March  18,  2010,  JJR  VI  issued  options  to  purchase  250,000  common  shares  to  the  agent  that  assisted  JJR  VI  in  raising 
capital and options to purchase 1,070,000 shares to directors. All of the options were vested at the date of grant. Options to 
purchase 214,000 shares held by directors expired before the merger as a result of a director resignation. All outstanding JJR 
VI options were exchanged for Atlas options without modification on the basis of 1 Atlas option for each 10 JJR VI options 
and  the  exercise  price  was  changed  from  C$0.10  to  C$1.00,  which  was  on  the  same  basis  as  the  JJR  VI  exchange  ratio  for 
shares, and thus did not represent any additional value or related expense. This resulted in 25,000 and 85,600 Atlas options 
for  the  agent  and  former  JJR  VI  directors,  respectively,  outstanding  after  the  merger.  The  following  table  summarizes 

Atlas Financial Holdings Inc 

2010 Annual Report 

Page 82 

 
 
 
 
 
 
 
  
  
 
 
information about options outstanding as of December 31, 2010: 

Exercise Price 
C$1.00 
 C$ 1.00 
  C$ 1.00 
Total 

Date of Grant 
March 18, 2010 
March 18, 2010 
March 18, 2010 

Expiration Date 
March 31, 2012 
March 18, 2020 
December 31, 2011 

On February 1, 2011, the IPO agent exercised 15,703 options. 

Remaining 
Contractual 
Life (Years) 

1.3 
9.3 
1.0 
3.5 Average 

Number 
Outstanding 

25,000 
32,100 
53,500 
110,600 

Number Exercisable 
25,000 
32,100 
53,500 
110,600 

On November 1, 2010 American Acquisition closed a private placement and issued 3,983,502 subscription receipts for 
ordinary voting common shares of Atlas and warrants to purchase 3,983,502 Ordinary Voting Common shares of Atlas for 
C$2.00 per share in connection with the merger. The warrants expire on December 31, 2013. 

On January 6, 2011 the Company adopted a Stock Option Plan in order to advance the interests of the Company by providing 
incentives  to  eligible  persons  defined  in  the  Plan.    The  maximum  number  of  shares  reserved  for  issuance  under  the  plan 
together with all other security based plans is equal to 10% of issued and outstanding ordinary shares at the date of grant.  
The exercise price of options granted under the plan cannot be less than the volume weighted average trading price of the 
Company’s ordinary shares for the five preceding trading days.  Options generally vest over a three year period and expire ten 
years from grant date. 

On  January  18,  2011  Atlas  granted  options  to  purchase  369,749  shares  of  common  stock  to  directors  and  officers  of  the 
Company at an exercise price of C$2.00 per share. The options  vest 25% at  the date of grant and 25% on each of the  next 
three anniversary dates of the grant date and expire on January 18, 2021.   

NOTE 17  DEFINED CONTRIBUTION BENEFIT PLANS 

Kingsway,  as  the  former  parent,  -  maintained  a  defined  contribution  401(k)  plan  for  all  of  its  qualified  employees,  including 
employees of American Service and American Country. Qualifying employees can choose to voluntarily contribute up to 60% of 
their annual earnings to the Company 401(K) plan. These  deferrals were subject to a limitation of $16,500 in  both 2010 and 
2009; however, qualifying employees age 50 and older could also contribute an additional $5,500 in both years. The Company 
matches 50% of the employee contribution amount each payroll period up to 5%.  Company contributions are  discretionary. 
The contributions for the  plan vest based on years of service with 100% vesting after five years  of service. Contributions are 
expensed  as  paid  and  for  the  years  ended  December  31,  2010  and  2009  totaled  $130,200  and  $219,777  respectively.    All 
Company obligations to the plan were fully funded as of December 31, 2010. A similar plan was established by Atlas subsequent 
to the Qualifying Transaction. 

Kingsway, as the former parent, maintained an employee share purchase plan whereby qualifying employees could contribute 
up  to  5%  of  their  annual  base  earnings  to  purchase  the  common  shares  of  KFSI.  Some  subsidiary  participants,  including 
American  Service  matched  50%  of  the  employee  contribution  amount,  and  those  contributions  vested  immediately.  All 
contributions  were  used  by  the  plan  administrator  to  purchase  common  shares  in  the  open  market.  Total  expense  to  the 
Company as a result of those matching contributions was $3,879 and $49,750 in 2010 and 2009, respectively. Atlas does not 
have a similar plan in place at this time, but plans to implement one in 2011. 

Atlas Financial Holdings Inc 

2010 Annual Report 

Page 83 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTE 18  DEFINED BENEFIT PENSION PLAN 

Prior  to  December  31,  1997,  substantially  all  salaried  employees  of  American  Country  were  covered  by  a  defined  benefit 
pension plan known as the American Country Pension Plan (the Plan). Benefits were based on the employee’s length of service 
and wages and benefits, as defined by the Plan. The funding policy of the Plan was generally to contribute amounts required to 
maintain minimum funding standards in accordance with the Employee Retirement Income Security  Act. Effective  December 
31, 1997, upon resolution by the board of directors, the Plan was frozen.  

Pension  expense  was  $59,154  and  $120,800  in  2010  and  2009,  respectively.  The  measurement  date  for  the  pension  plan  is 
December 31. 

The summary of assets, obligations, and assumptions of the pension plan is as follows at December 31,  

2010 

2009 

Change in benefit obligation: 
Benefit obligation at beginning of year 
Interest cost 
Actuarial loss (gain) 
Benefits paid 
Projected benefit obligation at end of year 

Change in plan assets: 
Fair value of plan assets at beginning of year 
Actual return on plan assets 
Employer contributions 
Benefits paid 
Fair value of plan assets at end of year 

Funded status: 
Unrecognized net loss 
Net accrued liabilities 

Accumulated benefit obligation for vested employees 

Components of net periodic cost: 
Interest cost 
Expected return on plan assets 
Amount of recognized losses 
Total net periodic benefit cost 

$ 

$ 

$ 

$ 

$ 

$ 

$ 

4,913  $ 
263 
192 
(258) 
5,110  $ 

3,869  $ 
244 
138 
(258) 
3,993  $ 

(2,474)  $ 
(1,116) 

5,110 

263  $ 

(268) 
64 
59  $ 

4,628 
270 
211 
(196) 
4,913 

3,234 
624 
207 
(196) 
3,869 

(2,321) 
(1,043) 

4,913 

270 
(222) 
73 
121 

Increase (decrease) in additional minimum pension liability 
included in  accumulated other comprehensive loss: 
Weighted average assumptions used to determine net periodic 
benefit cost as of December 31: 
Discount rate  
Expected long-term rate of return on assets: 
Weighted average discount rate assumption used to determine 
projected benefit obligations as of December 31 

2010 

2009 

$ 

(153)  $ 

265 

5.50% 
7.00% 
5.25% 

6.00% 
7.00% 
5.50% 

Atlas Financial Holdings Inc 

2010 Annual Report 

Page 84 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The Plan’s asset allocation as of the measurement date, December 31 and the target asset allocation presented as a 
percentage of total plan assets were as follows: 

Cash  and cash equivalents 
Mutual funds- fixed income 
Mutual funds-equity 
Total 

2010 
100.0  % 
- 
- 
100.0  % 

2009 

1.0  % 

52.3 
46.7 

100.0  % 

Target allocation as of December 31, 2010 

100.0  % 
- 
- 
100.0  % 

The Plan’s investment mix is targeted to achieve minimum risk since the Plan is near complete liquidation. The Plan’s trustees 
have deemed this investment strategy as prudent in order to minimize principal risk as a result of market volatility. Analysis of 
investment performance and its impact on the Plan’s assets and liabilities is performed at least annually and reviewed by the 
Plan’s trustees.   

The  expected  long-term  rate  of  return  has  been  determined  as  a  weighted  average  of  market  indices,  applied  to  asset  mix 
percentages, based on trust assets anticipated to be held for the year, with an adjustment for expected payment of expenses 
from plan assets and expected future  experience. The long-term rate of return  is left unchanged if it falls within a range of 
reasonable rates.  

The estimated benefits expected to be paid in each of the next five years and in the aggregate for the five years thereafter are 
as follows (000’s omitted): 

Benefits Expected to be paid 

$ 

Year: 
2011 
2012 
2013 
2014 
2015 
2016-2020 

257 
286 
303 
326 
332 
1,656 

The Company plans to make contributions to the Plan in 2011 that are not less than the minimum funding requirements under 
Internal  Revenue  Code  Section  412  or  greater  than  the  maximum  deductible  amount  under  Code  Section  404  for  a  taxable 
employer. 

NOTE 19 

EARNINGS PER SHARE 

The Company’s basic net loss per share is calculated as net loss divided by the number of ordinary voting and restricted voting 
common shares outstanding at each year end as required by continuation accounting. Ordinary voting and restricted voting 
common shares outstanding were 18,358,363 as of December 31, 2010 and under continuation accounting this was used as 
shares outstanding for earnings per share for 2010 and 2009.  For diluted net loss per share, net income is divided by the 
number of ordinary voting and restricted voting common shares outstanding at each year end plus the incremental number of 
shares added as a result of converting common stock equivalents, calculated using the treasury stock method. The Company’s 
common stock equivalents consist solely of 110,600 outstanding stock options and warrants to purchase 3,983,502 shares of 
ordinary voting common shares. The effects of options and warrants to issue common stock are excluded from the 
computation of diluted earnings per share in periods in which the effect would be anti-dilutive.  For the years 2010 and 2009 
common stock equivalents were anti-dilutive. 

Atlas Financial Holdings Inc 

2010 Annual Report 

Page 85 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTE 20  RELATED PARTY TRANSACTIONS 

Related  party  transactions,  including  services  provided  to  or  received  by  the  Company’s  subsidiaries,  are  carried  out  in  the 
normal course of operations and are measured at the amount of consideration paid or received as established and agreed by 
the parties.  Management believes that consideration paid for such services approximates fair value.   

Prior to the December 31, 2010 reverse triangular merger transaction and in 2009, subsidiaries of Atlas entered into, or were a 
party to, the following related party transactions: 

1 

Reinsurance  Agreements  –  American  Service  and  American  Country  entered  into  50%  quota-share  reinsurance 
agreements with a Kingsway affiliate effective January 1, 1998 and June 30, 2002, respectively. On October 1, 2004 
for  American  Service  and  January  1,  2006  for  American  Country,  modifications  were  made  to  these  quota-share 
agreements  to  increase  their  shares  of  the  ceding  percentages  to  75%.  Also,  American  Country  entered  into  a  loss 
portfolio transfer agreement effective June 30, 2002, which ceded 50% of its reserves for unpaid losses and 50% of 
the unearned premium reserve as of the effective date to a Kingsway affiliate in exchange for a ceding commission. 
These  quote-share  and  loss  portfolio  transfer  agreements  were  both  commuted  effective  July  1,  2009,  and  no 
balances relating to those agreements remained.  Collectively, these insurance subsidiaries recognized gains of $4.6 
million  related  to  the  commutations,  which  is  included  in  incurred  loss  and  loss  adjustment  expense  for  the  year 
ended  December  31,  2009.  Ceded  reinsurance  activity  with  Kingsway  in  2009  for  both  entities  combined,  which 
includes  ceded  unearned  premiums  through  the  July  1,  2009  commutation  date,  included:  a)  premiums  written 
of$10.8 million, b) premiums earned of $36.2 million, c) loss and loss adjustment expenses incurred of $34.6 million, 
and d) ceding commissions totaling $10.5 million; 

2  Mortgages and Rent - In 2003, American Service and American Country, entered into separate mortgage agreements 
whereby mortgage loans totaling $4.1 million were made to Kingsway to finance the purchase of an Elk Grove Village 
office  building  and  land,  which  served  as  the  home  office  of  these  three  companies  and  various  other  Kingsway 
subsidiaries.  The  same  building  is  currently  the  home  office  of  the  Company.  The  loans  were  to  be  repaid  in  300 
monthly principal and interest installments commencing on June 1, 2003 with final payments due May 1, 2028 and 
carried  a  fixed  interest  rate  of  6%.    For  the  six  months  ended  June  2010  and  calendar  2009,  American  Service  and 
American Country received total mortgage payments from Kingsway of $157,918 and $315,836, respectively, and paid 
rent as one component of a larger management services agreement (discussed below). On June 30, 2010, Kingsway 
contributed the building and land to American Service as a capital contribution. In the second half of 2010, American 
Service  received  rent  of  $763,312  from  Kingsway  affiliates.  American  Service  listed  the  Elk  Grove  Village  office 
building for sale in July 2010.  See Note 8 -Assets Held For Sale, for additional information;; 

3  Management Services – Under various intercompany management services agreements between American Country, 
American Service and various Kingsway affiliates, services were provided including management, underwriting, claims 
service  and  accounting  to  the  parties  to  the  agreement  during  2010  and  2009.  American  Country  and  American 
Service remitted total fees for management services and rent to Kingsway totaling $2,642,760 and $5,034,000 in 2010 
and  2009,  respectively.  American  Country  also  paid  $1,574  and  $25,859  in  2010  and  2009,  respectively,  as 
commission  and  fees  to  Northeast  Alliance  Insurance  Agency,  LLC,  another  Kingsway  affiliate.    American  Country 
received management fees from Kingsway affiliated companies totaling $277,062 and $2,073,963, in 2010 and 2009, 
respectively;  

4 

  Surplus Notes Payable - $13.5 million principal amount surplus notes payables were issued by American Service and 
American Country to Kingsway dated September 30, 2009 with a maturity date of September 30, 2039. These were 
forgiven  effective  December  3,  2010.    Unpaid  accrued  interest  on  surplus  notes  payable  was  $973,629  as  of 
December  31,  2010  and  was  paid  in  the  first  quarter  of  2011.    See  NOTE  9  –  Surplus  Notes  Payable,  for  additional 
information; 

Atlas Financial Holdings Inc 

2010 Annual Report 

Page 86 

 
 
 
 
5 

6 

7 

  Tax  Allocation  Agreements  –American  Service  and  American  Country  were  parties  to  an  amended  and  restated 
Kingsway affiliated group tax allocation agreement effective October 30, 2009 between Kingsway and its subsidiaries 
pursuant to which the parties filed a U.S. consolidated income tax return for the tax year ended December 31, 2009 
and will similarly file for 2010. In 2010 and 2009, pursuant to the tax allocation agreements, the two Atlas insurance 
subsidiaries received $226,516 and $404,820, respectively, for settlement of prior year’s income tax returns;  

KFS Capital, LLC Investment - At December 31, 2009 American Service owned 23.6% of KFS Capital, LLC, a Kingsway 
affiliated organization, through an investment of $2,093,000 which was included in other assets. In December 2010, 
KFS Capital, LLC redeemed this investment at American Service book value of $2,005,368.   

Avalon  Commissions  and  Marketing  -  In  2010  and  2009,  the  Atlas  insurance  subsidiaries  paid  $4,462,540  and 
$2,668,517, respectively, as commissions to Avalon Risk Management, Inc. In 2010 they also paid Avalon $125,000 for 
marketing services. Avalon Risk Management, Inc. (Avalon) was a Kingsway subsidiary through October 2009, and has 
investors and directors in common with Atlas.  

Other  than  the  pooling  agreement  between  the  Operating  Insurance  Subsidiaries  and  related  fiduciary  and  reinsurance 
agreement,  all  of  the  foregoing  related  party  transactions  were  terminated  effective  with  the  completion  of  the  reverse 
triangular merger transaction on December 31, 2010.  

As  a  result  of  the  transactions  noted  above,  the  Company  reported  net  amounts  receivable  from  Kingsway  affiliates  of  $1.3 
million and $0.1 million as of December 31, 2010 and 2009, respectively, which are included in accounts receivable and other 
assets  in  the  balance  sheet.    In  the  first  quarter  of  2011,  the  Company  received  payment  for  all  of  the  net  receivables  from 
Kingsway as of December 31, 2010.  

The reverse triangular merger transaction was negotiated on an  arm’s length basis and is not a Non-Arm’s Length Qualifying 
Transaction under the policies of the Toronto Stock Exchange; therefore, approval of the merger by the shareholders of the JJR 
VI Acquisition Corp was not required.  

On  or  about  the  date  of  the  reverse  triangular  merger,  Atlas  and  certain  of  its  subsidiaries  entered  into,  or  have  agreed  in 
substance and anticipate entering into, certain commercial related party agreements in connection with the business, including:  

1. American Service entered into a lease agreement with a Kingsway affiliate in respect of a portion of the office building 
owned by American Service;  

2. Kingsway and Atlas have entered into a transitional services agreement in respect of certain services to be performed 
by or on behalf of the parties for the benefit of each other;  

3.  Kingsway  has  entered  into  a  building  expense  subsidy  agreement  pursuant  to  which  Kingsway    will  reimburse 
American Service to the extent certain expenses exceed revenues in connection with the building owned by American 
Service;  

4. Kingsway, American Country and American Service have entered into an adverse development agreement pursuant to 
which  Kingsway  will  provide  purchase  price  protection  to  Atlas  in  respect  of  adverse  claims  in  excess  of  the  amounts 
reserved by American Country and American Service.  This agreement provides contractual quota share protection for 
90%  of  $10.0  million  of  adverse  claims  beyond  $1.0  million,  based  on  the  carried  reserves  at  September  30,  2010. 
Kingsway’s maximum obligation to the company is $9.0 million. 

NOTE 21  RECONCILIATION OF CANADIAN AND UNITED STATES GENERALLY ACCEPTED ACCOUNTING 

PRINCIPLES   

These consolidated financial statements of the Company have been prepared in accordance with U.S. generally accepted 
accounting  principles  (“US  GAAP”).  In  the  preparation  of  these  financial  statements  there  are  no  significant  differences 
between US GAAP and generally accepted accounting principles followed in Canada (“Canadian GAAP”).   Accordingly, net 
loss,  total  comprehensive  income  (loss),  total  accumulated  other  comprehensive  income  (loss)  and  total  shareholders’ 
equity reported under US GAAP are the same as would be reported under Canadian GAAP. 

Atlas Financial Holdings Inc 

2010 Annual Report 

Page 87 

 
 
 
 
NOTE 22 

SUBSEQUENT EVENTS 

On January 5, 2011, the TSX Venture Exchange accepted  the reverse merger transaction effectively creating  the Company as 
discussed in Note 1- Nature of Operations by allowing a name change from JJR VI Acquisition Corp to Atlas Financial Holdings, 
Inc. and combining American Country and American Service within that organization.  The TSX Venture Exchange also approved 
the listing of the ordinary shares of the Company on Tier 2 of the TSX Venture Exchange under the symbol "AFH".  Trading on 
that exchange commenced on January 6, 2011.  

As discussed in Note 8 - Assets Held for Sale, on January 24, 2011 a contract for the sale of an office building in Mobile, Alabama 
with a December 31, 2010 net book value of $2.0 million was executed.  The sale is expected to be consummated in the second 
quarter of 2011.   

Subsequent  events  have  been  evaluated  through  April  15,  2011,  the  date  the  Board  of  Directors  approved  the  financial 
statements for issuance. . 

Atlas Financial Holdings Inc 

2010 Annual Report 

Page 88