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FY2023 Annual Report · DMC Global Inc.
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2023

Audioboom Group plc
Annual Report & Financial Statements

268486 AudioBoom Report IFC & IBC.qxp_263451 AudioBoom Report IFC & IBC.qxp  18/06/2024  13:51  Page 1

Audioboom Group plc 

Overview 

Audioboom Group plc (“Audioboom”) is a global leader in podcasting ­ our shows are downloaded 
around 135 million times each month by 38 million unique listeners around the world. Audioboom is 
ranked as the fourth largest podcast publisher in the US by Triton Digital. 

Audioboom’s ad­tech and monetisation platform underpins a scalable content business that provides 
commercial,  distribution,  marketing  and  production  services  for  a  premium  network  of  top  tier 
podcasts. Key partners include the official Formula 1 podcasts ‘F1: Beyond the Grid’ and ‘F1 Nation’, 
‘Casefile True Crime’ (US), ‘True Crime Obsessed’ (US), ‘The Tim Dillon Show’ (US), ‘No Such Thing As 
A Fish’ (UK) and ‘The Cycling Podcast’ (UK). 

Audioboom operates internationally, with global partnerships across North America, Europe, Asia and 
Australia. The platform distributes content via Apple Podcasts, YouTube, Spotify, Pandora, Amazon 
Music, Google Podcasts, iHeartRadio, Facebook and Twitter as well as a partner’s own websites and 
mobile apps. 

For more information, visit audioboom.com. 

Contents 
Strategic Report 
Chairman’s Statement
Chief Executive Officer’s Review
Principal Risks and Uncertainties

Governance 
Board of Directors
Directors’ Report
Corporate Governance Report
Remuneration Committee Report
Audit Committee Report

4 
5 
11 

15 
17 
21 
26 
29 

Financial Statements 
Independent Auditor’s Report
Consolidated Statement of  
Comprehensive Income
Consolidated Statement of  
Financial Position
Consolidated Cash Flow Statement
Consolidated Statement of  
Changes in Equity
Notes to the Financial Statements

Notice of AGM 
Notice of AGM
Explanatory Information

31 

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Audioboom Group plc 

Directors, Advisers and Officers

Company registration number:

85292 

Registered office:

Directors:

IFC5 
St Helier 
Jersey JE1 1ST 

Michael Tobin OBE (Non­executive Chairman) 
Stuart Last (Chief Executive Officer) 
Brad Clarke (Chief Financial Officer) 
Roger Maddock (Non­executive Director) 
Steven Smith (Non­executive Director) 

Company secretary:

AST Secretaries Limited 

Nominated adviser and broker:

Solicitors:

Registrar:

Auditor:

Cavendish Capital Markets Limited 
1 Bartholomew Close 
London EC1A 7BL  

Fladgate LLP 
16 Great Queen Street 
London WC2B 5DG 

Link Market Services (Jersey) Limited 
IFC5 
St Helier 
Jersey JE1 1ST 

Haysmacintyre LLP 
10 Queen Street Place 
London EC4R 1AG 

Annual Report & Financial Statements 2023

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Audioboom Group plc 

Highlights 
For the year ended 31 December 2023

Financial and operating highlights 

• 2023 revenue of US$65 million (2022: US$74.9 million) 

• Annual adjusted EBITDA(1) loss of US$0.4 million (2022: US$3.6 million adjusted EBITDA profit)  

• Average 2023 global monthly downloads of 121.9 million, up 4% on 2022 (117.1 million) 

• Average 2023 monthly brand advertiser count of 7,727 up 47% on 2022 (5,257) 

• 2023 eCPM (revenue per 1,000 downloads) of US$45 (2022: US$52.88) 

• Group cash at year end of US$3.7 million (31 December 2022: US$8.1 million), with a further US$1.8 million available via 

an undrawn overdraft  

• The Company anticipates record revenue in 2024 and a return to adjusted EBITDA profitability 

• Q1 2024 trading update details further revenue growth, adjusted EBITDA profitability and record Q1 eCPM and brand 

count 

Key commercial developments 

• Continued strong growth of Showcase, our global advertising marketplace. Revenue from Showcase in 2023 was more 

than 35% greater than in 2022 and is now contributing more than 23% to Group revenue (up from 15% in 2022) 

• Positive development of our newly launched brand advertising unit, increasing our customer base with new early­stage 

commercial partnerships at 8 of the top 15 biggest US advertising agencies 

• Expansion of our creator network through new tier one content partnerships, including Matt & Shane’s Secret Podcast, The 
Why Files, The Broski Report, Heart Starts Pounding, Your Mom & Dad, Girls Next Level, Myths & Legends, and Out of the Pods 

• Reduction of more than US$2 million of annual minimum guarantee obligations beginning 1 January 2024 through the successful 
re­structuring of creator partnerships, with further reductions to our minimum guarantee exposure expected throughout 2024 

• Significant expansion of advertising inventory made available to customers, with October 2023 achieving the milestone of 
one  billion  available  advertising  impressions. Audioboom  now  creates  more  than  eight  advertising  slots  per  episode 
download, positioning the Company to capture maximum available advertiser demand 

• Successful launch of AdVet, a new proprietary tool for our creators that reduces advertising booking times by more than 

60% and optimises Audioboom’s win­rate of brand budgets 

Post year­end highlights 

• Record audience reach achieved in January 2024, with more than 38.6 million unique listeners consuming podcasts through 

the Audioboom platform 

• Record revenue from Showcase, our global advertising marketplace, in March 2024 reflects the Company’s continued 

progress in building key advertising technology 

• Record advertising inventory levels, with more than 1.1 billion impressions being made available to customers in March 

2024, a 10% increase on the previously announced record from October 2023 (1 billion) 

• Audioboom climbed the February 2024 Triton Digital podcast ranker for audience reach, and is now the fourth biggest 

publisher in the US – the world’s largest podcast market 

• Audioboom achieved a record level of podcasts in the January 2024 Triton Digital podcast ranker, with the Company 

publishing 14 of the top 100 US shows 

1

Earnings before interest, tax, depreciation, amortisation, share based payments, non­cash foreign exchange movements, material one­off items, and onerous 
contract provisions and losses incurred

02 Annual Report & Financial Statements 2023

 
 
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Audioboom Group plc 
STRATEGIC REPORT 

• Successful renewal of contracts with top tier podcasts in the Audioboom Creator Network, including The Tim Dillon Show, 
True Crime Obsessed, I Think Not, Crime Weekly, and Real Ghost Stories. These podcasts contribute more than 90 million 
downloads to the network on an annual basis 

• Further expansion of the Audioboom Creator Network through the signing of new shows including: Pretty X Unfiltered, 
Soder, BDA with Katherine Schwarzenegger, Omnibus, Do We Know Them?, and George Conway Explains It All To Sarah Longwell. 
These shows are expected to deliver more than 4 million downloads to the network each month 

• The expansion of Audioboom’s executive team, with the hiring of Molly Harvey as Vice President of Brand Sales (formerly 
of SiriusXM and CBS Radio), and Shaun Wilson as Vice President of UK Sales (formerly of Spotify and Sony Entertainment). 
These roles will focus on the expansion of Audioboom’s brand sales business 

• The Company has currently contracted revenue of more than US$55.0 million for 2024, through advance advertising bookings 

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Audioboom Group plc 
STRATEGIC REPORT 

Chairman’s Statement 

I am pleased to introduce these annual results which reflect 
upon  the  Company’s  resilience  and  on­going  operational 
improvements during a challenging 2023, and which highlight 
the return to growth achieved in the final quarter of the year 
that has carried on into the start of 2024.  

Whilst  it  is  naturally  disappointing  to  report  lower  annual 
revenue  and  an  adjusted  EBITDA  loss  for  the  period,  the 
resilience of the business model in a soft advertising market, 
constrained by macro economic headwinds, was illustrated by 
further growth across certain KPIs and operational areas of 
focus. This growth has once again led to increased market 
share and reinforced the Company’s position as one of the 
world’s largest independent podcast companies in an industry 
that continues its rapid maturity into mainstream media. 

The Board is confident that the business is fully primed for 
further  growth  across  2024,  with  record  annual  revenues 
forecast,  together  with  a  return  to  sustained  EBITDA 
profitability. 

In his CEO Review, Stuart Last provides further detail around 
the Company’s strategy and focus, component parts of the 
business, operational and financial performance, the start to 
2024 and the outlook for the future. 

I  would  like  to  take  this  opportunity  to  thank  the  entire 
Audioboom  team  for  their  continuing  professionalism  and 
commitment, and also to thank our shareholders and partners 
for  their  loyalty  and  vision  in  supporting Audioboom  as  it 
continues to grow. 

Michael Tobin OBE 
Chairman 
12 April 2024

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Audioboom Group plc 
STRATEGIC REPORT 

Chief Executive Officer’s Review 

Introduction 

2023 will be defined as a year of operational improvements 
and enhancements to the Audioboom business model which 
were recognised through a return to year­on­year top­line 
growth, a return to adjusted EBITDA positivity, and a return 
to  cash  generation,  all  in  Q4.  Our  full­year  financial 
performance was down on the prior year, impacted by further 
deterioration of the advertising market that first began in mid­
2022 and continued throughout the summer of 2023 with 
our customers continuing to reduce their marketing budgets. 

Early in the year we identified key areas of the business where 
enhancements would increase our resilience to the weaker 
market  and  enable  the  near­term  capture  of  maximum 
revenue despite worsening conditions, as well as structural 
improvements  that  would  position  us  to  optimise  our 
monetisation once headwinds eased in the medium to long­
term. Key improvements, which I examine in more detail later 
in this report, include the launch of a new brand advertising 
revenue unit, a drive to accelerate ad inventory generation, 
bolstering  of  our  Showcase  global  marketplace,  and  the 
restructuring of creator contracts on more favourable terms. 

We continued to progress our mission to power podcasting 
for creators in 2023 ­ launching new technology, tools and 
services  for  our  podcast  partners.  We  consolidated  our 
position as the leading global independent podcast publisher, 
as well as the leading global pure­play podcast publisher. 

We are confident the momentum we saw in the final quarter 
of 2023 will continue, delivering further growth and record 
revenue performance in 2024. The advancements we made 
to the business will drive this progress, and I believe there is 
further upside potential as the advertising market looks to 
makes  its  initial  steps  in  recovery.  Sentiment  within  the 
advertising community has been positive in the early part of 
the year – and we are encouraged by the more than US$55m 
of advertising revenue booked for the year at this point. I am 
pleased to provide a more detailed update on 2024 later in 
this report.  

Strategy 

Audioboom powers podcasting. Our platform connects the 
world’s  best  podcast  content  with  advertisers,  and  then 
distributes it to audiences globally. We are an indispensable 
component in podcasting’s 3­sided marketplace of audience, 

advertiser and creator. Each is important to the successful 
growth  of  the  medium  individually  –  but  they  require 
Audioboom at the centre to connect them all, to ensure they 
operate effectively and to extract maximum value for all. 

The Audioboom platform is efficient and scalable. Today it 
handles  more  than  8,000  content  channels,  8,000+ 
advertisers,  and  receives  more  than  130  million  episode 
downloads  monthly  by  a  unique  audience  of  more  than 
38 million. 

Our growth strategy continues to focus on the expansion of 
the  Audioboom  Creator  Network  where  we  platform  the 
world’s  leading  podcasts.  We  develop  technology  and 
commercial productions to optimise the value of that content. 

Audioboom  has  developed  three  clearly  differentiated 
advertising products to support this content growth: 

• Premium  Advertising,  in  which  leading  podcast  hosts 
endorse products and brands to their engaged audience 
natively within their shows. These ads drive actions in the 
form  of  attributable  product  sales  or  awareness.  This 
advertising product is highly effective – the combination 
of trusted influencers, engaged audiences, and third­party 
attribution data – and enables campaigns to be sold at a 
premium  price  point.  Our  Premium  ad  product  –  sold 
exclusively by our in­house sales teams in the UK and the 
US  –  is  a  key  driver  of  revenue  for  the  business, 
contributing more than 55% to our top­line in 2023. 

• Showcase is our automated tech­driven marketplace which 
launched in 2021 and is focused on optimising revenue by 
monetising back catalogue content and unfilled premium 
inventory  via  Dynamic Ad  Insertion  (DAI).  Our  ad  tech 
consolidates the large supply of advertising inventory we 
create and exposes it to a portfolio of demand channels 
which include international monetisation partners, a self­
serve  campaign  booking  platform,  and  a  programmatic 
ecosystem  of  more  than  40  established  demand­side 
platforms (DSPs) used by the biggest advertising buyers in 
the world. 2023 was a very successful year for Showcase 
– 7 billion advertising impressions were made available in 
the marketplace (up from 4 billion in 2022), it delivered 
more than 35% revenue growth, and contributed 23% of 
the Group’s revenue (vs 15% in the prior year). 

Annual Report & Financial Statements 2023

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Audioboom Group plc 
STRATEGIC REPORT 

Chief Executive Officer’s Review 

(continued)

• Sonic is our brand platform focused on providing tools and 
services  directly  to  podcast  advertisers.  The  platform 
enables  brands  to  execute  high­value  advertising 
campaigns  across  the  world’s  biggest  podcasts,  and 
provides partners with market­leading insights and ROI 
data. Sonic has been a key pillar of Audioboom for the past 
4 years, and now contributes 22% to Group revenue.  

Operating Review 
Key Performance Indicators 

1. Average monthly brand advertiser count of 7,727 in 2023, up 
47% on 2022 (5,257) 

Brand  advertiser  count  measures  Audioboom’s  active 
customers across our advertising products. Key drivers of this 
KPI  growth  include:  expansion  of  Showcase  marketplace; 
addition  of  new  content  genres  to  widen  brand  appeal; 
development of relationships with new brands and agencies; 
overall market growth and expansion of brands advertising 
in podcasts. 

2.  e-CPM  (revenue  per  1,000  downloads)  in  2023  of  US$45 
(2022: US$$52.88)  

e­CPM is a measure of the value we extract from every 1,000 
downloads on the platform, and how we optimise the supply 
of available advertising inventory. Growth drivers for this KPI 
include: increasing fill rates; increasing pricing; increased use 
of  AdRip  inventory  creation  tool;  contracting  of  back­fill 
inventory in new and renewal partnership agreements. e­CPM 
was  negatively 
impacted  during  2023  by  continued 
deterioration of the advertising market, but corrected course 
in Q4 where the e­CPM reached US$58.82. 

3. Average monthly downloads in 2023 up 4% to 121.9 million 
(117.1 million in 2022)  

Global monthly downloads is an industry standard metric. It is 
a measure for the scale of our platform, and enables accurate 
comparisons to be drawn with our competitors. This data point 
is measured using the Interactive Advertising Bureau’s most 
recent Podcast Measurement Standard and is verified by Triton 
Digital – a leader in audio measurement. In September 2023, 
Apple’s  iOS17  update  removed  automatic  downloading  of 
back­catalogue content, negatively impacting downloads across 
the industry by an average of 32%. This change in consumption 
data will provide long­term revenue upside opportunities due 
to the increased return­on­investment brands advertising in 
podcasting will see through more accurate audience data. 

Operational Improvements 

Brand Advertising Unit Launch 

Podcasting’s growth between 2015 and 2022 was strongly 
fuelled  by  direct  response  or  performance  marketing 
advertisers. These brands are characterised as smaller, direct­
to­consumer businesses, in growth mode who are disrupting 
their sectors. Utilising trusted, influential podcast hosts with 
loyal,  engaged  fan­bases  to  endorse  their  product  enables 
these brands to deliver strong ROI (return on investment), with 
product  sales  measured  through  promotional  codes, vanity 
URLs  and  attribution  technology.  Early  in  the  advertising 
market  downturn  it  became  clear  that  these  brands  were 
deeply impacted by the macro environment, with most cutting 
back their marketing budgets and many exiting the podcast 
space completely. 

Audioboom identified the need to expand its customer base 
beyond these direct response advertisers, and launched a new 
sales  unit  focused  on  building  partnerships  with  brand 
advertisers. Brand advertisers are more established businesses, 
often operating globally. Their advertising strategy is geared 
towards generating awareness of their brand rather than being 
a  direct  sales  channel,  and  they  are  more  resilient  to 
economic changes. 

Initial traction from the brand awareness unit can be seen in 
early­stage partnerships at 8 of the top 15 digital ad agencies 
in  the  US,  and  I  expect  continued  customer  development 
through this initiative in 2024. 

Audioboom Creator Network  

Audioboom  successfully  expanded  its  creator  network  in 
2023,  achieving  record  monthly  consumption 
(global 
downloads KPI) and set a new record audience reach of more 
than 38 million unique monthly listeners. As a result of this 
growth  Audioboom  recorded  its  highest  positions  on  both 
Edison Research and Triton Digital’s podcast publisher rankers 
during the year.  

The  network  development  environment  remains  very 
competitive with the majority of top tier creator partnerships 
being brokered by the Hollywood talent agencies (UTA, WME, 
CAA) and requiring guaranteed financial packages to secure 
commercial rights to these podcasts. Audioboom has focused 
on utilising the value of its core services, including marketing, 
distribution, technology and production, to ensure financial 

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Audioboom Group plc 
STRATEGIC REPORT 

commitments  to  creators  are  kept  at  a  minimal  level while 
remaining competitive.  

Across 2023 we formed exclusive new partnerships with top 
tier podcasts including Matt & Shane’s Secret Podcast, The Why 
Files, The Broski Report, Heart Starts Pounding, Your Mom & Dad, 
Girls Next Level, Myths & Legends, and Out of the Pods. 

Inventory Exploitation 

Beginning  in  early  2023,  the  Company  began  an  initiative 
designed  to  maximise  the  value  of  our  content  through 
heightened  extraction  of  advertising  inventory,  in  order  to 
combat the weakening ad market. This piece of work involved 
the restructuring of contracts with creators, further roll­out of 
our proprietary AdRip inventory creation tool, a re­education 
process for our 8,000 creators, and the focused development 
of our ad tech marketplace. In 2022 we created 5.3 available 
advertising  impressions  from  each  download  –  or  to  put  it 
another way, each podcast episode averaged 5.3 ad breaks. 
By  December  2023  we  had  increased  this  number  to  8  – 
a significant 51% increase in the level of inventory our platform 
creates. In October 2023 we achieved the milestone of making 
1 billion advertising impressions available for buyers. 

Audioboom Studios 

In early 2023, we restructured our production arm, refocusing 
it as a production­as­a­service unit in order to align its function 
with our wider creator­first business. Previously, Audioboom 
Studios had focused on developing original content in the US 
and  the  UK.  This  development  and  production  process 
involved upfront investment, marketing costs, and a significant 
lag­time  before  revenue  could  be  realised.  Additionally 
between  2020  and  2022,  as  a  result  of  the  Covid­19 
pandemic, more than 2 million new podcasts were launched 
making competition for listeners more challenging and raising 
the costs of audience acquisition.  

In its new production­as­a­service form, Audioboom Studios 
is able to meaningfully support the work of our creators. It is 
often a differentiator in our partnerships with top tier talent, 
enabling us to secure new podcasts to the network, develop 
more equitable relationships, and operate contracts on more 
favourable terms to the Company. In 2023 Audioboom Studios 
deepened its flagship production partnership with Formula 1, 
and will produce the official F1 podcasts until 2026. 

Contract Restructuring 

As  previously  noted,  acquiring  top  tier  podcasts  for  the 
network requires a commitment to provide the creator with a 
minimum revenue guarantee. During the advertising market 
downturn,  lower  sales  resulted  in  Audioboom  needing  to 
utilise  its  share  of  ad  revenue  to  satisfy  a  small  number  of 
podcaster minimum guarantees. This impacted the Company’s 
gross  margin  on  those  shows.  In  order  to  reduce  this  risk 
should the weaker market persist, as well as improve our gross 
margin, a number of podcaster contracts were restructured 
during the year. We have removed more than US$2 million of 
minimum  guarantee  obligation  for  2024,  with  a  further 
US$0.5m  expected 
the 
current year. 

to  be  removed 

throughout 

Additionally, we increased the Audioboom share of revenue in 
new  podcaster  deals  signed  in  2023.  This  has  led  to  an 
improvement in our total contracted revenue share across the 
Company to 24% ­ up from 20% in 2022. 

These key changes have dramatically improved the operational 
health of the business, ensuring that we continue to grow and 
setting us up to capture maximum value from our platform. 
This work has already positively impacted our performance, 
returning us to year­on­year revenue growth in Q4, delivering 
the strongest revenue quarter since early 2022, returning us 
to adjusted EBITDA positivity, and generating positive cash 
once again. These initiatives will have further payoff in 2024 
where we are focused on a record annual performance.  

Overview of the Market 

Podcasting continues on its path of structural growth despite 
negative  headlines  in  2023  that  focused  on  unsuccessful 
acquisitions and investments in the space from large media 
companies.  This  structural  industry  growth  is  driven  by 
increases  in  audience  numbers  and  audience  engagement 
levels. People love podcasting and that is highlighted in key 
data points1; 

• The number of podcast listeners in the US increased by 

47% between 2019 and 2023 

• Podcast listeners increased the time they spend listening 

to podcasts during that time­frame by 50% 

• This results in total consumption of podcasts increasing 

by 120% over the past 4 years. 

Annual Report & Financial Statements 2023

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Audioboom Group plc 
STRATEGIC REPORT 

Chief Executive Officer’s Review 

(continued)

This significant jump in consumption – and therefore revenue 
opportunity including sales of advertising inventory – is set to 
play out with a quadrupling of podcasting’s Total Addressable 
Market (TAM) between now and 20302. In 2023, the global 
podcast industry TAM was $4 billion. By 2030 this is set to 
rise  to  $16  billion,  providing  generational  opportunity  for 
businesses such as Audioboom who are primed to capture a 
share of this value. 

Audioboom’s position amongst the world’s leading podcast 
businesses  is  highlighted  by  three  trusted  measurement 
services ­ Triton Digital’s Podcast Reports, Podtrac’s Podcast 
Ranker, and Edison’s Top Podcast Networks chart: 

• In  Edison  Research’s  list  of  largest  podcast  networks, 
Audioboom ranks as 5th for 2023, only beaten by Spotify, 
SiriusXM, Amazon and iHeartMedia. Edison’s list is the 
only ranker that measures all podcast companies. 

• In Triton Digital’s US ranker Audioboom is currently the 
fourth largest publisher in terms of unique audience reach 

• Audioboom  would  rank  as  the  second  largest  podcast 
publisher if the Company opted­in to Podtrac’s industry 
ranker, on both metrics – US unique audience and global 
monthly downloads. 

On  each  measurement  service  Audioboom  ranks  as  the 
highest independent podcast publisher, as well as the highest 
ranking pure­play podcast publisher. 

independent player in the space. As always, the Board will 
continue to strive to deliver maximum shareholder value.  

Financial Review 

Total  revenue  for  2023  of  US$65  million  (2022:  US$74.9 
million) reflected a softer advertising market during the year 
and the loss of the Morbid podcast in May 2022. Faced with 
implemented  many 
the  Company 
these  challenges, 
operational improvements and enhancements during the year 
and  in  Q4  2023  delivered  revenue  growth  versus  both 
Q3  2023  and  Q4  2022,  as  well  as  delivering  an  adjusted 
EBITDA profit in Q4 2023. The impacts of a softer advertising 
market were seen specifically in the second and third quarters 
and it was testament to the Audioboom team that, despite 
these challenges, Q4 represented the highest revenue quarter 
since  Q2  2022  at  the  start  of  the  advertising  market 
downturn.  

In  2023,  the  Company  recognised  an  adjusted  EBITDA 
(earnings before interest, tax, depreciation, amortisation, share 
based payments, non­cash foreign exchange movements and 
before  exceptional  items,  including  the  provision  for,  and 
losses  on,  two  onerous  contracts)  loss  of  US$0.4  million 
(2022:  adjusted  EBITDA  profit  of  US$3.6  million).  Cash 
reduced year­on­year to US$3.7 million, however, Q4 saw a 
return to quarter­on­quarter cash generation, increasing from 
US$3.4 million at the end of Q3.  

2023 saw a very low level of M&A and investment activity 
across the industry. There were no notable acquisitions in the 
space, with  the  only  noteworthy  transaction  involving  the 
public listing of Podcast One in September 2023, now trading 
on Nasdaq.  

In  2023,  as  in  the  prior  year,  the  vast  majority  of  Group 
revenue (97%) was generated in the United States ­ which is 
the largest and most developed market for podcasting. There 
was  exceptional  growth  once  again  in  Showcase  revenue, 
which  was  up  35%  year  on  year,  and  Sonic  Integrated 
Marketing increased its Group revenue contribution to 22%. 

We are confident that the structural growth of the medium 
and the sharp increase of the Total Addressable Market will 
lead to M&A activity reigniting during the next 12 months. 
Audioboom’s  business  model,  structure  and  performance 
continues to provide strong optionality on our future path. 
Our global scale and ownership of technology and commercial 
services will make us an attractive proposition for major media 
or technology businesses looking to fast­track a leadership 
position in podcasting. Alternatively, our business model sees 
us set for continued growth and a strong future as the leading 

Group  gross  margin,  excluding  the  impact  of  onerous 
contracts,  was  17%  (2022:  19%).  During  the  advertising 
market  downturn,  lower  sales  revenue  resulted  in  the 
Company needing to utilise its share of advertising revenue 
to satisfy a small number of podcaster minimum guarantees 
which  in  turn  impacted  the  gross  margin  recognised. This, 
combined with the increased revenue contribution of Sonic 
Integrated Marketing, which recognised a 16% gross margin, 
led to the lower gross margin in 2023.  

1

2

Source: Edison Research Infinite Dial study 2024 

Source: Grand View Research, Podcast Market Size, Share, Trends & Growth Report 2030 

08 Annual Report & Financial Statements 2023

268486 Audioboom Text pp01-pp10.qxp  18/06/2024  13:53  Page 09

Audioboom Group plc 
STRATEGIC REPORT 

The  Company  continued  to  control  overheads  very  well 
during  the  year  and  we  continue  to  align  staff  globally  to 
ensure that every employee contributes to the growth of the 
business. Despite inflationary pressures across the business, 
the Company was able to report opex (excluding interest, tax, 
depreciation, amortisation, share based payments, non­cash 
foreign exchange movements and material one­off items) of 
US$10.4 million, slightly lower than in 2022 (US$10.6 million). 
We continue to monitor the cost base closely and align it to 
the Company’s operational demands and this will continue 
into 2024 as we focus on areas that we believe can drive 
further revenue growth. The average headcount for 2023 was 
increase 
39  and  this 
during 2024.  

is  not  expected  to  materially 

The total loss before tax for the year was US$16.8 million 
versus the prior year loss of US$0.4 million, mainly due to the 
US$7.4 million provision for the future estimated net loss of 
two onerous contracts and the US$5.1 million loss incurred 
on the two contracts in 2023. The ad rates that have been 
commanded,  and  the  future  ad  rates  that  are  likely  to  be 
commanded,  are  lower  than  those  modelled  when  these 
contracts were signed, due to advertising markets being more 
challenging for longer than anticipated. In light of revenue 
growth being lower than projected at the previous reporting 
date,  it  is  now  assumed  that  it  is  unavoidable  that  the 
contracts will generate a net loss through to their conclusions 
in January and July 2025 respectively.  

The Company saw a cash outflow from operating activities of 
US$4.5 million (2022: cash inflow of US$3.2 million), mainly 
due to softer ad market conditions and servicing of all partner 
minimum guarantee obligations. The Company continues to 
operate an extremely efficient working capital cycle which is 
now well established in terms of processes built and refined 
over  the  last  six  years.  Debtor  collections  continue  to  be 
strong and, over the last four years, collections have averaged 
95% of revenue recognised in the year. In 2023, debtor days 
of 81 are reported, 13 higher than the 68 reported in 2022, 
with the increase being due to the return to revenue growth 
in the final quarter of 2023. We continue to remain below our 
ongoing  debtor  day  target  of  90  days.  The  Company 
continues  to  incur  very  minimal  bad  debt  write  offs 
(US$0.1  million  in  2023  and  US$0.2  million  in  2022)  and 
average  payable  days  increased  to  68  in  2023  from  54  in 
2022, again due to the return to revenue growth in Q4 which 
led to an increase in year­end partner payments that have 
been satisfied in Q1 2024.  

The  Company  ended  2023  with  cash  of  US$3.7  million. 
In  addition,  the  Company  had  access  to  a  US$1.9  million 
undrawn overdraft with HSBC. Therefore, the Company had 
access  to  circa  US$5.6  million  going  into  2024,  with  the 
Company being fully funded for its current growth trajectory. 

Outlook 

2024  is  set  to  be  a  record  year  for  Audioboom,  and  ­ 
as I highlight in our recently released Q1 2024 Trading Update 
– we are perfectly positioned to achieve these goals after 
positive trading in the first 3 months of 2024 in which we 
delivered revenue of US$17.1 million (up 11% on Q1 2023: 
US$15.4  million)  and  adjusted  EBITDA  profit  of 
US$0.1 million. I expect the revenue growth rate to accelerate 
through  upcoming  quarters,  and  EBTIDA  profit 
to 
grow accordingly. 

I  am  buoyed  by  the  US$55  million  of  advertising  that  we 
currently have booked for the year. This compares with the 
US$50  million  booked  at  the  same  stage  last  year  but,  in 
relative  terms,  we  are  even  further  ahead,  as  in  2023 
approximately US$7 million of advertising campaigns were 
cancelled  between April  and  September  due  to  ad  market 
deterioration. 

In 2024 our main investment will be into our sales operation, 
specifically the growth of our brand awareness team tasked 
with  bringing  a  new  group  of  blue­chip  customers  to 
Audiobooom.  We  recently  announced  the  hiring  of  2  key 
executives – Shaun Wilson, formerly of Sony Entertainment 
and Spotify, in the role of Head of UK Sales, and Molly Harvey, 
formerly  of  SiriusXM  and  CBS  Radio,  in  the  role  of  Vice 
President of Brand Sales.  

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Operationally 2024 has started well.. In January we hit a new 
record  user  number  with  38.6  million  unique  listeners 
downloading content from Audioboom. Our creator network 
continues  to  grow  with  recently  announced  new  signings 
including  Pretty  X  Unfiltered,  Soder,  BDA  with  Katherine 
Schwarzenegger,  Omnibus,  Do  We  Know  Them?  and  George 
Conway Explains It All To Sarah Longwell expected to add more 
than 4 million downloads to the network each month. Our 
pipeline of new business remains strong, and we expect to 
convert  this  opportunity  to  new  podcaster  partnerships 
throughout the year. 

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268486 Audioboom Text pp01-pp10.qxp  18/06/2024  13:53  Page 10

Audioboom Group plc 
STRATEGIC REPORT 

Chief Executive Officer’s Review 

(continued)

We continue to focus on the core operational improvements 
we  initiated  last  year.  Alongside  the  growth  of  our  brand 
advertising unit and expansion of our creator network, the 
upward momentum of Showcase, the further exploitation of 
advertising inventory levels, and the continued growth of our 
Sonic  brand  platform,  we  are  forecasting  record  revenue 
in 2024. 

Record  revenue,  combined  with  the  improved  podcaster 
revenue shares and removal of more than US$5 million of 
minimum 
contract 
restructuring,  is  expected  to  take  us  back  to  a  position  of 
EBITDA profitability for the full year. 

obligations 

guarantee 

through 

We are committed to delivering these financial goals despite 
still  operating  in  a  weakened  advertising  market.  Any 
meaningful  recovery 
in  the  ad  market  would  bring 
further upside. 

Audioboom  is  building  the  world’s  leading  podcasting 
business, and I am pleased with the start we have made in 
2024. I look forward to the future with renewed confidence 
and would like to thank our creators, clients, customers and 
partners, as well as our incredibly talented Audioboom team 
and our supportive shareholders. 

Stuart Last 
Chief Executive Officer 
12 April 2024

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268486 Audioboom Text pp11-pp14 new.qxp  18/06/2024  13:53  Page 11

Audioboom Group plc 
STRATEGIC REPORT 

Principal Risks and Uncertainties 

The Board and management regularly review and monitor the key risks involved in running and operating the business. The future 
success of the Group is dependent on the Board’s ability to implement its strategy. The model for the future development of the 
Group is reliant on its ability to achieve and maintain a critical mass of quality content providers and its ability to derive advertising 
revenue from agencies and users of advertising who want to access the audience for Audioboom’s services. The table below sets 
out a number of the material risks together with relevant mitigating factors: 

Risk

Description

Mitigation 

Industry risk

The Group operates within competitive markets 
and its business, results, operations and financial 
condition could be materially adversely affected by 
the actions of its competitors and suppliers. 

The Board believes that it has adopted a competitive 
business strategy, as described further in this Strategic 
Report, which it continues to monitor and adapt as 
required. 

Liquidity risk

The Group’s competitors could bring superior scale, 
better known brands, deeper experience or more 
compelling products to bear against the Group’s 
existing and potential business. Intense competition 
could increase pricing pressure in the market, 
manifested, for example, through declining revenue 
shares, or increased reliance on the payment of 
advances or minimum guarantees ahead of 
commercial deals. 

Whilst the Group’s underlying financial performance 
continues to improve in 2024 after a challenging 
2023, until the Group returns to a sustained positive 
cash generative position, the funding of its 
operations and overheads, together with future 
growth and expansion, all place demand on the 
Group’s overall cash resources.  

Any adverse events relating to the Group’s business, 
such as a significant shortfall in revenue in relation 
to the Group’s expectations, would have an adverse 
effect on the Group’s business, operating results and 
financial condition.  

Management monitors the Group’s financial 
performance closely with a very strong focus on 
cash control.  Due to a softer advertising market in 
2023 than expected and with the Company fulfilling 
all of its partner contractual minimum guarantees in 
the year, Group cash decreased by US$4.5 million, 
ending the year with US$3.7 million. To supplement 
available cash reserves, a £1.5 million overdraft with 
HSBC was renewed in 2023 (and remains undrawn). 
The overdraft is subject to an annual renewal 
process and has a renewal date of 30 June 2024.  

Forecasts have been prepared on a base case basis 
and the Group’s available funds are expected to be 
sufficient to continue to fund the Group’s return to 
growth. The forecasts assume that contracts that 
have a minimum guarantee are renegotiated on 
more favourable terms.  

Cash flow modelling, sensitivity testing and business 
contingency planning have all been completed to 
make this assessment and will be kept under 
constant review.  

Annual Report & Financial Statements 2023

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Audioboom Group plc 
STRATEGIC REPORT 

Principal Risks and Uncertainties 

(continued)

Risk

Description

Mitigation 

Retention/ 
attraction of key 
staff

Continued growth 
in content 
partners

Ability to 
monetise the 
advertising 
opportunity

The Group is highly dependent on key members of 
the management team. Their services cannot be 
guaranteed and the loss of their services may have 
a material adverse effect on the Group’s 
performance. There can be no assurance that the 
Group will be able to attract and retain all personnel 
necessary for the future development and 
operation of the business.

The Board will continue to ensure that the 
management team are appropriately incentivised 
and that there is scope to appropriately incentivise 
new key personnel where required. Audioboom 
operates a share option scheme which enables 
employees to become defacto owners of the 
business and to benefit from continued growth in 
the Company. 

Success of the Group’s strategy relies heavily on the 
on­going process of securing commercial deals with 
high quality third party content creators, and 
renewing partnerships with key existing shows. 
There is increasing competition in the industry to 
both sign and secure these partnerships as larger, 
well­funded media organisations and broadcasters 
focus on podcasting. Key competitors in the 
independent sector of podcasting include Spotify, 
Amazon and Sirius XM.  

Any adverse events relating to the Company’s 
business such as a significant shortfall in revenue in 
relation to the Company’s expectations could have 
an adverse effect on the Company’s ability to 
satisfy minimum guarantees in place with partners. 

Success of the Group’s strategy relies heavily on its 
ability to monetise advertising opportunities. The 
ability to generate advertising revenue from social 
and digital media sites is now well established as 
major companies operating in this space have built 
up revenues from advertisers who value access to 
the user groups that are regular visitors to these 
sites. There can be no assurance that the Group will 
be successful in continuing to build these revenues 
if it is exposed to greater competition or suffers 
lower growth in listens on the platform as well as 
other factors. 

Recent changes to Apple’s podcast app (part of the 
iOS17 update in September 2023) have reduced 
downloads across the wider podcast industry by an 
average of 32%. 

As the industry professionalises, an increasing 
amount of new business opportunities with top tier 
podcasts comes via talent agencies and 
management companies. Audioboom invests time 
and resource to develop and maintain strong 
working relationships with these groups to ensure 
we remain part of inbound opportunity. Top tier 
podcasts may require minimum guarantees against 
annual revenue potential and recoupable advance 
signing on fees. These incentives are appropriately 
modelled to ensure that only potentially profitable 
partners are offered such terms. The Company is 
currently focused on reducing its minimum 
guarantee obligations through the restructuring of 
content partner contracts, offsetting these 
reductions with other non­monetary services, 
including marketing, production and distribution in 
order to continue being competitive. 

The Group has proven that the monetisation of 
podcasts is a viable advertising opportunity and it 
works with a growing number of advertising 
agencies and brands in the UK and the US to 
continue to build revenues, as well as advertising 
partnership agreements in Australia, New Zealand 
and Canada. 

While Audioboom’s revenue is significantly exposed 
to the health and performance of the general 
advertising market, the Company is actively 
diversifying its advertising model, including: the 
development of a ‘brand awareness’ sales unit; the 
strong growth of programmatic ad­tech; its brand­
direct platform through Sonic; and its global 
advertising partnerships. This will spread risk should 
elements of the advertising market (either product 
or location­based) be impacted negatively by wider 
economic conditions. 

12 Annual Report & Financial Statements 2023

268486 Audioboom Text pp11-pp14 new.qxp  18/06/2024  13:53  Page 13

Audioboom Group plc 
STRATEGIC REPORT 

Risk

Description

Mitigation 

Technology

IT infrastructure

Content

Technologies used by the Group may have a shorter 
commercial life than anticipated due to the 
invention or development of more successful 
technology or applications by competitors who may 
have greater financial, marketing, operational and 
technological resources than the Group. 

Audioboom’s platform is hosted externally by 
Voxnest and Amazon. The Group cannot guarantee 
that there will not be any disruption in the 
availability or performance of the platform, or the 
terms on which it is made available, which could 
have a material adverse effect on the Group and its 
business and prospects.

Audioboom provides a platform for third party 
content. Some of the content may be unsuitable, 
illegal or defamatory and as such there is a risk that 
claims may be made against the Group. Audioboom 
is a provider rather than a publisher and as such 
should not be liable for content. If, however, 
Audioboom is held to have published the offending 
content, that could have a material adverse effect 
on the Group. 

Audioboom is aware that music licensing costs may 
be incurred in the future in respect of music played 
in podcasts on the platform. 

The impact of the Apple podcast app change does 
not materially impact revenue from Audioboom’s 
premium advertising product or the Sonic brand­
platform. In order to offset the impact on the 
Company’s programmatic ad platform it has actively 
engaged with content partners to increase the 
number of adverting slots made available for sale 
within each podcast episode on the platform. 
Additionally, the Company will continue to add new 
podcasts to the platform that will grow downloads 
and advertising inventory levels. 

The Group strives to continually innovate in terms 
of its technology, products and services and also 
recognises opportunities to utilise third party 
technology solutions when it does not have the 
financial or staffing resource to innovate itself. 

The Voxnest and Amazon cloud infrastructure and 
distributed content system ensures that many 
multiple copies of the entire Group’s web 
architecture and growing content library are 
distributed across multiple nodes of the content 
distribution network. This ensures that if one node 
were to fail, then the Group’s architecture and 
content could still be accessed by users via other 
nodes in the network. 

Audioboom operates a content complaints 
procedure that enables listeners to flag concerning 
content directly to an editorial team made up of 
senior staff members. The editorial team consider 
complaints within the framework of our terms and 
conditions, which give us unlimited rights to remove 
content, remove content channels and block users 
to ensure that we are able to maintain a controlled 
environment for consumers to access appropriate 
content. 

The Company has re­structured contracts with 
content partners to enable them to collect music 
licensing costs from podcasters.

Annual Report & Financial Statements 2023

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Audioboom Group plc 
STRATEGIC REPORT 

Principal Risks and Uncertainties 

(continued)

Risk

Description

Mitigation 

Competitive 
conflict

Sonic Influencer Marketing operates on the buy­
side of the advertising divide. As such there are 
some conflicts with Audioboom which operates on 
the sell­side. Podcast networks that are competitors 
with Audioboom may take issue with sharing data 
or creating partnerships with Sonic Influencer 
Marketing for fear of data being shared internally or 
helping a rival grow. This may impact Sonic 
Influencer Marketing’s ability to grow.

The Group has developed a separate Customer 
Relationship Management system for Sonic 
Influencer Marketing so that no key data is shared 
across the two businesses. Only a small, controlled 
number of staff are able to access both sets of data.  

The Strategic Report was approved by the Board of Directors on 12 April 2024 and was signed on its behalf by: 

Stuart Last ­ Chief Executive Officer

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268486 Audioboom Text pp15-pp16.qxp  18/06/2024  13:54  Page 15

  Audioboom Group plc 
GOVERNANCE 

Board of Directors 

Background 
and experience

Michael Tobin OBE
Non­executive Chairman

Stuart Last
Chief Executive Officer

Brad Clarke 
Chief Financial Officer 

Michael is a serial technology 
entrepreneur and philanthropist. 
As the former ‘maverick’ Chief 
Executive Officer of Telecity 
Group PLC (now Equinix Inc.), 
the FTSE 250 data centre 
operator, he grew the company 
from a market capitalisation of 
£6 million to £1.6 billion at the 
time of his departure. After 
stepping down from his role at 
Telecity Group PLC in 2014, 
Michael turned his attention to 
supporting entrepreneurs, 
businesses and leaders in the 
digital and technology space. He 
received The Order of the British 
Empire from Her Majesty the 
Queen for Services to the Digital 
Economy in 2014.

Before joining Audioboom, Stuart 
ran podcast operations at 
Voxnest in New York City. He 
previously held executive 
positions at the BBC in London, 
controlling digital strategy for 
BBC Radio 2, the UK’s biggest 
radio station and overseeing the 
development of key brands at 
BBC Radio 1, including the 
world­renowned Live Lounge. 
Stuart joined Audioboom in 
2014 and, as Chief Operating 
Officer, he launched the 
business in the U.S, leading all 
strategy, business development, 
sales and marketing operations. 

Brad is a Chartered Accountant, 
having qualified with Grant 
Thornton in 2009 and he has 
extensive experience of working in 
finance in the media industry 
having previously worked at fellow 
AIM listed company Brave Bison 
Group plc, where he was Group 
Finance Director. Brad previously 
worked for News UK for over five 
years progressing through roles in 
Internal Audit, Group Reporting 
and latterly being the Financial 
Controller of the Handpicked 
Collection. 

Date of 
appointment

Michael joined the Board and 
became Chairman in September 
2018. 

Stuart was appointed CEO in 
September 2019 and joined the 
Board in December of that year.

Brad joined Audioboom in March 
2018 and was appointed to the 
Board in September 2018. 

External 
appointments

Michael serves on multiple 
technology company boards 
across four continents, including 
Chairman of AIM listed BigBlu 
Broadband plc. 

None

None 

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memberships

Independence

Michael serves on the Audit 
Committee and chairs the 
Remuneration Committee.

Due to the Company having 
granted warrants to Michael at 
the time of his appointment, he 
is not automatically considered 
to be an independent Director. 
Therefore, the Board has 
reviewed his status and 
considered whether this award 
of warrants might be considered 
to impact upon his 
independence. Following this 
review, and noting that Michael 
has now exercised all such 
warrants, the Board consider that 
Michael continues to exercise 
independence as a Director.

None

None 

Executive – non­independent

Executive – non­independent 

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Audioboom Group plc 
GOVERNANCE 

Board of Directors 

(continued)

Background  
and experience

Roger Maddock
Non­executive Director

Steven Smith 
Non­executive Director 

Roger worked in the finance 
industry in Jersey from 1981, 
specialising in fund 
administration.  He was a partner 
in a local chartered accountancy 
practice and a director of Worthy 
Trust Company Limited until it 
was sold to Allied Irish Banks (CI) 
Limited in 1999 where he was a 
director of that bank’s trust and 
fund administration companies 
until 2001.  He was the 
Managing Director of Equitilink 
International Management 
Limited and a director of several 
of the underlying funds of the 
group. 

Steven qualified as a chartered 
accountant at BDO and 
subsequently as a chartered tax 
adviser whilst at KPMG. He has 
held a number of senior financial 
positions at large public and 
private businesses. Steven has 
been a close adviser to the 
Candy Brothers for over 20 years 
and currently runs Candy 
Ventures sarl, Nick Candy’s 
private investment fund based in 
Luxembourg. 

Date of 
appointment

Roger joined the Board on the 
Company’s incorporation 
(originally as The Off­Plan Fund 
Limited) in April 2003. 

Steven joined the Board in 
August 2016. 

External 
appointments

Roger holds a number of 
directorships of private 
investment companies. 

Steven holds a number of 
directorships, including Candy 
Ventures sarl, a significant 
shareholder in the Company. 

Committee 
memberships

Independence

Roger chairs the Audit 
Committee and serves on the 
Remuneration Committee.

Steven serves on the Audit 
Committee and the 
Remuneration Committee. 

Due to his directorship of, and 
shareholding in, Candy Ventures 
sarl, Steven is not considered to 
be an independent Director. 

Due to his length of tenure, Roger 
is not automatically considered to 
be an independent Director. 
Therefore, the Board has 
reviewed his status and 
considered the fact that the 
strategy and shareholders of 
Audioboom are materially 
different following its 2014 
reverse acquisition and that Roger 
is sufficiently removed from the 
day­to­day operations of the 
Company to retain a critical and 
independent view. Following this 
review, the Board consider Roger 
to continue to exercise 
independence as a Director.

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268486 Audioboom Text pp17-pp30.qxp  18/06/2024  13:54  Page 17

Audioboom Group plc 
GOVERNANCE 

Directors’ Report 

The Directors present their report together with the audited financial statements for the period ended 31 December 2023. 

Strategic Report 

Details of the Group’s strategy and business model during the period and the information that fulfils the requirements of the 
strategic report can be found in the Strategic Report on pages 4 to 14. An indication of likely future developments in the 
business of the Group, and details of research and development activities, are included in the Strategic Report, which is deemed 
to form part of this report by reference.  

Corporate Governance Report 

The Corporate Governance Report set out on pages 21 to 25 forms part of this report.  

Results and dividends 

The consolidated statement of comprehensive income for the period is set out on page 37. No dividend has been declared or 
is proposed for the period (2022: nil).  

Directors and their interests 

The Directors who served during the period are set out below, together with their beneficial interests in the ordinary shares 
of the Company. Biographical details are included on pages 15 and 16.  

                                                                                          31 December 2023                                31 December 2022 
                                                                                     Ordinary                                                   Ordinary 
                                                                                     shares of                       Share                  shares of
                                                                                no par value                    options             no par value

Share 
options 

Brad Clarke                                                                        5,000                    330,000                       5,000
Stuart Last                                                                       41,236                    372,000                     34,872
Roger Maddock                                                              356,0001                               –                   346,9611
Steven Smith2                                                                     4,764                                 –                       4,764
Michael Tobin3                                                               787,587                                 –                   714,859

270,000 
312,000 
– 
– 
– 

1 includes an indirect interest in 40,000 shares held by The Preston Trust, a trust established for the benefit of the family of Roger Maddock 

2 Steven Smith is a director and 10% shareholder of Candy Ventures sarl, which held 2,197,602 ordinary shares in the Company as at 31 December 2023. In 
addition, Nick Candy, a director and 90% shareholder of Candy Ventures sarl, was the holder of 135,000 ordinary shares and 120,000 warrants to subscribe for 
ordinary shares. At the period end, Candy Ventures sarl also held 50,000 warrants to subscribe for ordinary shares in connection with the provision of historic 
guarantees by SPV Investments Limited (“SPV”) to certain podcast partners. Candy Ventures sarl was a 50% shareholder in SPV  

Further details in respect of the share options and warrants held by Directors are set out in the Remuneration Committee 
Report on pages 26 to 28. 

Substantial shareholdings 

At the date of this report, the Company was aware of the following interests in 3% or more of its issued voting share capital: 

Shareholder                                                                     % holding 

Nick Candy1                                                                      14.2% 

Mark Horrocks and family interests                                     6.0% 

Herald Investment Management Limited                            5.6% 

Michael Tobin                                                                      4.9% 

1 including holdings via Candy Ventures sarl of which Nick Candy is a 90% shareholder 

Employee involvement 

Our employees are one of our most important stakeholder groups. The Group’s policy is to encourage involvement at all levels, 
as it believes this is essential for the success of the business. Through an annual survey, employees are encouraged to present 

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Audioboom Group plc 
GOVERNANCE 

Directors’ Report 
(continued)

their views and suggestions in respect of the Group’s performance and policies. The Board also seeks to deepen employee 
engagement through the extensive reach of its share option scheme to all levels of staff. 

Financial risk management objectives and policies 

The Group’s financial instruments comprise cash, liquid resources and various items, such as trade receivables and trade payables 
that arise directly from its operations. The main risks arising from the Group’s financial instruments are currency risk, interest 
rate risk, credit risk and liquidity risk. The Directors review the policies for managing each of these risks on an on­going basis 
and they are summarised in note 20 to the financial statements. These policies have remained unchanged from previous periods. 

Going concern 

The financial statements have been prepared on the going concern basis, which assumes that the Group will have sufficient 
funds to continue in operational existence for at least twelve months from the date of approval of the financial statements. 
The Group ended the year with access to US$3.7 million of cash and a US$1.8 million HSBC overdraft remaining available to 
draw down. The overdraft is subject to an annual renewal process and has a renewal date of 30 June 2024. At the date of this 
report, there is no indication that the HSBC overdraft will not be renewed, but should the HSBC overdraft not be renewed, 
then the Board believes that it would be able to obtain alternative financing options that can be called upon, if required. The 
Board’s forecasts for the Group, including due consideration of the business forecasting a return to positive adjusted EBITDA 
in 2024, projected increase in revenues and cash utilisation of the Group, and taking account of reasonably possible adverse 
changes in trading performance, including changes outside of expected trading performance, indicate that the Group will have 
sufficient cash and financing facilities available to continue in operational existence for the next 12 months from the date of 
approval  of  the  financial  statements  and  beyond. This  includes  considering  those  partner  contracts  that  have  minimum 
guarantees attached to them and assessing whether there will be any adverse effect should there be prolonged adverse trading 
performance. Based on the Board’s forecasts, the Group considers that it will not require additional funding for the foreseeable 
future for the purposes of meeting its liabilities as and when they fall due. The Board believes that the Group is well placed to 
manage its business risks, and longer­term strategic objectives, successfully.  

Management has carried out sensitivity analyses of the Group’s cash flow models to assess the impact of a range of possible 
outcomes, including lower than anticipated revenues, and the mitigations that the Group has available to it, including a reduction 
in overhead costs, active working capital management and the availability of finance from HSBC. Accordingly, the Directors 
are satisfied that the Group will continue to be able to meet its ongoing liabilities as and when they fall due in reasonably 
foreseeable circumstances. 

Therefore, the Directors consider the going concern basis of preparation of these financial statements appropriate. 

Change of control 

The Company is not party to any contracts which enable the counterparties to alter or terminate those arrangements in the 
event of a change of control of the Company.  

The Group does not have any agreement with a Director or officer that would provide compensation for loss of office or 
employment resulting from a takeover, except that provisions of the Group’s share plans and warrant instruments may cause 
options and awards granted under such plans or instruments to vest on a takeover or other change of control. 

Directors’ indemnity and insurance 

Pursuant to the Company’s articles of association, the Company has granted an indemnity to its Directors and officers under 
which the Company will indemnify them, subject to the relevant article, against all costs, charges, losses and liabilities incurred 
by them in the performance of their duties. The Company has also arranged directors’ and officers’ liability insurance. 

Directors’ responsibility statement 

The Directors are responsible for preparing the Directors’ Report and the financial statements in accordance with applicable 
law and regulations. 

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Audioboom Group plc 
GOVERNANCE 

Company law requires the Directors to prepare Group financial statements for each financial period. 

Under company law, the Directors must not approve the financial statements unless they are satisfied that they give a true 
and fair view of the state of affairs of the Group and of the profit or loss of the Group for that period. In preparing the Group 
financial statements, the Directors are required to: 

• select suitable accounting policies and then apply them consistently; 

• make judgements and estimates that are reasonable and prudent; 

• state whether they have been prepared in accordance with UK adopted international accounting standards; and 

• prepare the financial statements on the going concern basis unless it is inappropriate to presume that the Group will 

continue in business. 

The Directors are responsible for keeping adequate accounting records that are sufficient to show and explain the Group’s 
transactions and disclose with reasonable accuracy at any time the financial position of the Group and enable them to ensure 
that the financial statements comply with the Companies (Jersey) Law 1991. They are also responsible for safeguarding the 
assets of the Group and hence for taking reasonable steps for the prevention and detection of fraud and other irregularities. 

The Directors are responsible for the maintenance and integrity of the Company’s website. Legislation in Jersey governing the 
preparation and dissemination of financial statements may differ from legislation in other jurisdictions. 

Statement as to disclosure of information to the auditor 

The Directors who were in office on the date of approval of these financial statements have confirmed that, as far as they are 
aware, there is no relevant audit information of which the auditor is unaware. Each of the Directors has confirmed that they 
have taken all the steps that they ought to have taken as Directors in order to make themselves aware of any relevant audit 
information and to establish that it has been communicated to the auditor. 

Auditor 

Haysmacintyre LLP offer themselves for reappointment as auditors in accordance with Article 113 of the Companies (Jersey) 
Law 1991. 

Forward looking statements 

These reports and financial statements contain certain forward looking statements which are subject to assumptions, risks and 
uncertainties; actual future results may differ materially from those expressed in or implied in such statements. Many of these 
assumptions, risks and uncertainties relate to factors that are beyond the Group’s ability to control or estimate precisely. The 
forward looking statements reflect the knowledge and information available at the date of preparation of this report, and will 
not be updated during the year. These forward­looking statements include all matters that are not historical facts. They appear 
in  a  number  of  places  throughout  these  reports  and  financial  statements  and  include  statements  regarding  the  current 
intentions, beliefs or expectations of the Directors or the Group concerning, among other things, the results of operations, 
financial condition, prospects, growth and strategy of the Group, and the sector in which it operates. In particular, the statements 
regarding the Group’s strategy and other future events or prospects are forward­looking statements. Nothing in this Annual 
Report should be construed as a profit forecast. 

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Audioboom Group plc 
GOVERNANCE 

Directors’ Report 
(continued)

Annual General Meeting 

All registered holders of ordinary shares are entitled to attend the annual general meeting of the Company (AGM). They are 
also entitled to speak at general meetings of the Company, to appoint one or more proxies or, if they are corporations, corporate 
representatives,  and  to  exercise voting  rights. The  notice  of  meeting  specifies  deadlines  for  exercising voting  rights  and 
appointing a proxy or proxies to vote in relation to resolutions to be put to the AGM.  

ON BEHALF OF THE BOARD 

Stuart Last 
Chief Executive Officer 
12 April 2024 
Company registration no: 85292 (Jersey) 

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Audioboom Group plc 
GOVERNANCE 

Corporate Governance Report 

Responsibility for good governance lies with the Board. This Corporate Governance Report details the corporate governance 
arrangements which the Company currently has in place and the steps being taken to further enhance good governance within 
the Company and the Group. 

Compliance statement 

The Directors recognise the importance of good corporate governance and the Company adopted the Quoted Companies 
Alliance Corporate Governance Code (the ‘QCA Code’) in line with the London Stock Exchange’s changes to the AIM Rules 
requiring all AIM­quoted companies to adopt and comply with a recognised corporate governance code. The underlying 
principle of the QCA Code is that ‘the purpose of good corporate governance is to ensure that the company is managed in an 
efficient, effective and entrepreneurial manner for the benefit of all shareholders over the longer term’.  

The Company’s full statement of compliance with the QCA Code is available on the Company’s website, www.audioboomplc.com, 
including a table describing in broad terms how the Company addresses the key governance principles defined in the QCA Code.  

The Board intends to review annually how its corporate governance arrangements comply with the provisions of the QCA 
Code and in which respects it might further develop its existing arrangements and processes to the extent it believes that 
these will support its medium to long term success. 

Key governance related matters during the period 

During 2023 and since the period end, the following key governance matters were addressed, amongst others: 

• Board self­evaluation process, including review of Board composition 

• Executive management remuneration review – setting and monitoring performance targets 

• Seeking clarity around the holdings (and disclosure thereof) of certain shareholders 

Role of the Board and management 

The Board’s primary role is the protection and enhancement of long­term shareholder value. To fulfil this role, the Board is 
responsible for the overall management and corporate governance of the consolidated entity including its strategic direction, 
establishing goals for management and monitoring the achievement of these goals. Further details on the Company’s business 
model and strategy are contained within the Strategic Report on pages 4 to 14.  

From time to time, the Board may delegate or entrust to any Director holding executive office (including the CEO) such of its 
powers, authorities and discretions for such time and on such terms as it thinks fit. The Board has adopted a ‘delegation of 
Board authority’ which establishes those matters which it is considered appropriate remain within the overall control of the 
Board (or its committees) and those which are delegated to the CEO (or onwards as appropriate). In addition to overall Group 
strategy, the Board approves the annual budget and retains control over corporate activity (mergers, acquisitions, joint ventures, 
material disposals and investments) and material contract and financing decisions (over and above set value/credit­risk limits).  

Management’s role is to implement the strategic plan established by the Board and to work within the corporate governance 
and internal control parameters established by the Board. 

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Audioboom Group plc 
GOVERNANCE 

Corporate Governance Report 
(continued)

Role of Chairman and Chief Executive Officer 

There is a clear division of responsibilities between the running of the Board and the executive responsible for the Group’s 
business. 

The Chairman is responsible for leadership of the Board, ensuring its effectiveness and setting the agenda for Board meetings. 
Once strategic objectives have been agreed by the Board, it is the Chief Executive Officer’s responsibility to ensure they are 
delivered upon and consistently to be accountable to the Board. The day to day operations of the Group are managed by the 
Chief Executive Officer and his management team.  

Board processes 

The full Board meets monthly and at any other time as may be necessary to address any specific significant matters that may arise. 

The agenda for Board meetings is prepared in conjunction with the Chairman. Submissions are circulated in advance and for regular 
Board meetings will include operational and financial updates together with papers relating to specific agenda items.  

Management prepare finance reports ahead of each regular Board meeting which allow the Board to assess the Company’s activities 
and review its performance. In addition to the Executive Directors, other members of management may be involved in Board 
discussions as appropriate. 

To assist in the execution of its responsibilities, the Board has established an Audit Committee and a Remuneration Committee 
(which can also sit as a Nominations Committee where required) and a framework for the management of the consolidated entity 
including a system of internal control. 

Risk management and internal control 

The  Board  is  ultimately  responsible  for  the  Company's  system  of  internal  control  and  for  reviewing  its  effectiveness. 
This includes financial, operational and compliance controls and risk­management systems. There is an on­going process carried 
out by executive management, the Board and the Audit Committee for identifying, evaluating and managing the principal risks 
faced  by  the  Company.  The  Board  has  reviewed  the  effectiveness  of  the  system  of  internal  control  during  the  period. 
The systems have been in place for the period under review and up to the date of approval of the annual report and accounts. 

The Company has established financial controls and procedures which have enabled the business to build suitable frameworks 
allowing it to grow at scale despite maintaining a relatively low headcount. The key financial processes of completing formal 
monthly financial close, delivering monthly key financial data to the Board, formalised payment run reviews, structured debtor 
collection and detailed budgeting and forecasting process have all benefitted from the continuing and evolving automation 
within the business, specifically focused around the development of the Group’s advertising booking system and the Group's 
Netsuite accounting system, which was implemented in 2022. 

A summary of the current principal risks and uncertainties is set out in the section of that name in the Strategic Report on 
pages 11 to 14. Risks facing the Group will continue to be evaluated at each Board and Audit Committee meeting. Internal 
control systems are designed to meet the Company's particular needs and the risks to which it is exposed. Accordingly, the 
internal control systems are designed to manage rather than eliminate the risk of failure to achieve business objectives and by 
their nature can only provide reasonable and not absolute assurance against misstatement and loss. 

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Audioboom Group plc 
GOVERNANCE 

Composition of the Board 

The Board currently comprises five Directors. Further detail on the Directors and independence of the Board are included on 
pages 15 and 16 of this Annual Report. The number and/or composition may be changed where it is felt that additional expertise 
is required in specific areas, or when an outstanding candidate is identified. 

The composition of the Board is determined using the following principles: 

• a majority of the Board should be non­executive Directors, 

• the role of Chairman is to be filled by a non­executive Director, 

• the Board should have enough Directors to serve on various committees of the Board without overburdening the Directors 

or making it difficult for them to fully discharge their responsibilities, 

• Directors appointed by the Board are subject to election by shareholders at the following annual general meeting and 

thereafter Directors are subject to retirement by rotation and re­election every three years.  

The Company Secretary is a Jersey based professional services company in order to conform with Jersey requirements. The 
Board has therefore appointed a corporate and governance consultant to assist and advise it in respect of its responsibilities 
and best practice. The consultant attends all Board and committee meetings (which are held in the UK) in which he effectively 
carries out a number of the duties and responsibilities of a company secretary. 

Conflict of interest 

Directors must keep the Board advised, on an ongoing basis, of any interest that could potentially conflict with those of the 
Company. Where the Board believes that a significant conflict exists, the Director concerned is either not present or does not 
take part in discussions and voting at the meeting whilst the item is considered. 

Independent professional advice and access to Company information 

Each Director has the right of access to all relevant Company information and to the Company’s management and, subject to 
prior consultation with the Chairman, may seek independent professional advice at the Company’s expense. A copy of any 
advice received by the Director is to be made available to all other members of the Board. No such advice was sought during 
the period. 

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Committees 
Audit Committee 

The report of the Audit Committee is set out on pages 29 to 30. 

Remuneration Committee 

The report of the Remuneration Committee is set out on pages 26 to 28. 

Nominations Committee 

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Nominations Committee may also be fulfilled by the full Board. The objectives of such Committee are: 

• to  ensure  that  the  Company  has  a  formal  and  transparent  procedure  for  the  appointment  of  new  executive  and 

non­executive Directors to the Board;  

• to ensure that the Company reviews the balance and effectiveness of the Board and the senior executive management 
team, identifying the skills and experience needed for the next stage in the Company’s development and those individuals 
who might best provide them, including appropriate succession plans and considering possible internal candidates for future 
Board roles. 

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Audioboom Group plc 
GOVERNANCE 

Corporate Governance Report 
(continued)

Directors’ attendance record 

The  following  table  provides  details  of  attendance  by  Directors  (and/or  their  alternates where  applicable)  at  Board  and 
Committee meetings held during the period. The majority of these meetings were held via videoconference. 

Board

Number of
meetings

Number Number of
meetings
attended

Audit Committee         Remuneration Committee  
Number Number of
meetings
attended

Number 
attended 

Brad Clarke

Stuart Last

Roger Maddock

Steven Smith

Michael Tobin

Time commitment  

12

12

12

12

12

12

12

11

12

12

2

2

2

2

2

2

2

2

2

2 

2 

2 

The Executive Directors are full time employees of the Group. The non­executive Directors are committed to at least 15 working 
days per annum on Company business (20 days for the Chairman). 

Board effectiveness and evaluation 

Post period end, the Board carried out a self­evaluation of Board effectiveness, pursuant to which each Director anonymously 
completed a questionnaire covering various matters of governance, setting out their own key objectives for the Board, scoring 
the Board and committees’ effectiveness and providing feedback and recommendations on areas that might benefit from 
further review or improvement. 

Key themes, and focus items, arising from this process were: 

• consideration of additional non­executive Director(s), with focus on US podcast industry experience and greater diversity 

• succession planning  

• consideration of strategic growth opportunities 

• addressing shareholder register and attracting institutional investors 

• a return to more in­person board meetings 

Each of the above remain under consideration. 

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Audioboom Group plc 
GOVERNANCE 

Corporate culture 

The Board aims to lead by example and do what is in the best interests of the Company. A large part of the Group’s activities 
is centred upon what needs to be an open and respectful dialogue with the key stakeholders, and so in order to grow our 
business it is vital that all our employees act in a way that reflects the values of the business. 

The Group has developed a set of Company values. All employees are invited to contribute ideas to the Company values and 
the Board is able to consider whether the Company’s values are being recognised through feedback received from employees. 

The Company also seeks to be an equal opportunities employer, addressing its corporate social responsibility by promoting 
equality and diversity in its workforce. The Company operates an annual diversity, equity and inclusion employee survey. 

The Group also has a system of performance incentives and a share option scheme to reward staff for performance. 

The role of shareholders 

The Board of Directors aims to ensure that the shareholders are informed of all major developments affecting the Company's 
state of affairs. Information is communicated to shareholders as follows: 

• the release of announcements, trading updates and interim and annual financial statements through the Regulatory News 

Service and on the Company's website,  

• the full annual financial report is sent to all registered shareholders, 

• proposed  major  changes  in  the  Company  which  may  impact  on  share  ownership  rights  are  submitted  to  a  vote  of 

shareholders, and 

• notices of all meetings of shareholders are sent to all registered shareholders. 

The Board encourages participation of shareholders at the Annual General Meeting (and/or related investor presentations) to 
ensure a high level of accountability and identification with the Company's strategy and goals. Important issues are presented 
to the shareholders as separate resolutions. Management provide regular investor presentations for existing and potential 
individual shareholders to complement presentations provided to institutional shareholders. 

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Audioboom Group plc 
GOVERNANCE 

Remuneration Committee Report

Overview 

The role of the Remuneration Committee is documented in its terms of reference. 

The key objectives of the Remuneration Committee are to: 

• ensure that the Company's Directors and senior executives are fairly rewarded for their individual contributions to the 

Company's overall performance by determining their pay and other remuneration; and 

• demonstrate to all shareholders that the general policy relating to, and actual remuneration of, individual senior executives 
of the Company is set by a committee of the Board who have no personal interest in the outcome of the decisions and 
who will give due regard to the interests of shareholders and to the financial and commercial health of the Company. 

Composition 

The Remuneration Committee is solely comprised of non­executive Directors. During the period the committee comprised 
Michael Tobin (Chairman), Roger Maddock and Steven Smith. The Chief Executive Officer may be invited to attend meetings 
of the Remuneration Committee at the discretion of the Remuneration Committee.  

Remuneration Committee meetings 

The Remuneration Committee met twice during the period and addressed a number of matters via email. The attendance of 
its members at the meetings is set out in the table on page 24. The agenda for Remuneration Committee meetings is prepared 
in conjunction with the committee chairman. Submissions are circulated in advance and may include remuneration benchmark 
surveys and guidance on best practice together with papers relating to specific agenda items.  

Remuneration policy 

The Remuneration Committee intends that its policy and practice should align with, and support the implementation of, the 
Group’s strategy, be in line with the Group’s approach to risk management and promote the long­term success of the Group. 
The policy is intended to motivate the right behaviours and to ensure that any risk created by the remuneration structure is 
acceptable to the Remuneration Committee and within the strategy and risk appetite of the Company. 

The remuneration package for the Executive Directors comprise a combination of annual salary, annual performance bonus 
and share options with performance criteria. Remuneration for non­executive Directors consists of an annual fee (for the period 
in review, £32,400 per annum for non­executive Directors and £37,800 per annum for the non­executive Chairman). There is 
no additional fee for serving on Board committees and non­executive Directors are not entitled to bonuses or participation in 
the share option scheme. However, on his appointment to the Board on 1 September 2018, Michael Tobin was granted warrants 
over ordinary shares, all of which have since been exercised.  

Implementation of the policy 
Salary 

The Remuneration Committee reviews the salaries of the Executive Directors against appropriate benchmarks for executive 
directors of AIM and FTSE SmallCap companies of a similar scale and nature, and also gives consideration to those of executives 
in competitors in the sector. The level of salaries, when taken in conjunction with the overall remuneration packages, are 
considered by the Remuneration Committee to be appropriate to help attract, retain and motivate high calibre Executive 
Directors and reflect the experience of the individuals concerned.  

Following a benchmark survey, consideration of sector comparables and recognition of the prevailing inflationary environment, 
the salaries of the Executive Directors were increased for the period.  

Following a benchmark review (and noting that these had not been increased since the Company’s re­admission to AIM in 
2014), the non­executive Director fees were increased for the period.

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Audioboom Group plc 
GOVERNANCE 

Annual bonus 

During the period, the Executive Directors were eligible for an annual bonus pursuant to which they could potentially earn up 
to 150 per cent of their base annual salary, with incremental increases of 25 per cent linked to outperformance of internal and 
market expectations in respect of revenue and adjusted EBITDA at various levels, with the potential higher levels of bonus 
intended to further incentivise and reflect exceptional outperformance. Additionally, up to 25 per cent of base annual salary 
may be earned as a bonus for meeting targets in respect of a number of KPIs and other criteria which are considered important 
to the operation of the business. 

The bonuses awarded to the Executive Directors in respect of the period in review equated to 15 per cent of respective base 
annual  salaries. Whilst  internal  and  market  expectations  in  respect  of  revenue  and  adjusted  EBITDA were  not  met,  the 
Committee acknowledged that this was in large part down to macro­economic issues and a softer advertising market, and a 
bonus was awarded to reflect the meeting of certain of the other bonus criteria. 

Revised bonus parameters have been established for 2024. 

Share options  

The Company established an EMI option scheme and an ‘unapproved’ share option scheme on 19 May 2014 pursuant to 
which the CEO, CFO and other members of staff have been or may be granted share options. Options granted under this 
scheme may have a vesting schedule and/or performance conditions attached.  

120,000 options were granted to Directors during the year.  No options were exercised by Directors during the year. 16,667 
options granted to both of Stuart Last and Brad Clarke were forfeited during the period under review as a result of performance 
conditions relating to those tranches of options having not been met. 

The number, exercise price, grant date and latest dates of exercise of options over ordinary shares in the Company held by 
Directors at the end of the year were as follows: 

Share                      Exercise                            Grant 
options                            price                              date

Latest 
exercise 
date 

1 September 2028 
Brad Clarke                                                               65,000                        £2.40     1 September 2018
20 March 2029 
                                                                                 95,000                        £1.30          20 March 2019
19 March 2031 
                                                                                 50,000                        £4.45          19 March 2021
20 May 2032 
                                                                                 60,000                      £15.55             20 May 2022
20 April 2033 
                                                                                 60,000                        £3.61             20 April 2023
Stuart Last                                                                10,660                      £4.125  24 September 20151 24 September 2025 
                                                                                   7,000                      £3.125           9 March 20161
9 March 2026 
                                                                                 50,340                      £2.185              8 May 20171
8 May 2027 
                                                                                 44,000                        £1.30         20 March 20191
20 March 2029 
                                                                                 90,000                      £2.075    20 December 2019 20 December 2029 
19 March 2031 
                                                                                 50,000                        £4.45          19 March 2021
20 May 2032 
                                                                                 60,000                      £15.55             20 May 2022
20 April 2033 
                                                                                 60,000                        £3.61             20 April 2023

1 options granted prior to being appointed as a Director 

These options typically vest and become exercisable over a three­year period from their grant, subject (in respect of certain 
options) to the satisfaction of performance conditions relating to how the Company performs by reference to its internal 
budgets and external market expectations in each of the relevant financial periods. They may also vest in certain other prescribed 
circumstances as provided for in the terms of the Scheme. 

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Audioboom Group plc 
GOVERNANCE 

Remuneration Committee Report 
(continued)

Warrants 

Steven Smith is taken to be interested (by virtue of his interest in Candy Ventures sarl) in 50,000 warrants over ordinary shares 
in relation to the Company’s agreement with SPV Investments Limited (“SPV”) pursuant to which SPV previously provided 
guarantees to certain of the Company’s podcast partners. Candy Ventures sarl was a 50% shareholder in SPV. However, these 
warrants were not awarded in relation to his position as a director of Audioboom.  

Directors’ remuneration (audited) 

The following table shows emoluments paid (or payable) to Directors during the period, applying the average exchange rates 
(GBP to US$) used in the financial statements:  

                                                                                     Salary/fees
                                                                                         US$’000

Current Directors: 
Brad Clarke                                                                         216
Stuart Last                                                                          292
Roger Maddock (non­executive)                                           40
Steven Smith (non­executive)                                               40
Michael Tobin (non­executive Chairman)                              47

2023

                       Total
Bonus           emoluments
US$’000                 US$’000

2022 
Total 
emoluments 
US$’000 

32                          248
43                          335
­                            40
­                            40
­                            47

247 
336 
37 
37 
43 

700 

                                                                                           635

75                          710

Service contracts 

The Chief Executive Officer and Chief Financial Officer have entered into service contracts with the Group that are terminable 
by either party on not less than six months’ prior notice. The non­executive Directors have entered into letters of appointment 
with the Group that are terminable by either party on not less than three months’ prior notice. 

Pensions and private healthcare 

There were pension arrangements in place for Stuart Last with pension contributions of US$8,505 during the period (2022: 
US$7,875),  and  for  Brad  Clarke  with  contributions  of  US$6,297  (2022:  US$5,799).  There  are  no  private  healthcare 
arrangements in place. 

Directors’ share interests 

The Directors’ shareholdings in the Company are set out in the Directors’ Report on page 17.  

Committee performance evaluation 

Post  period­end,  the  operation  and  performance  of  the  Remuneration  Committee  were  considered  by  the  Board  as  a 
component of its self­evaluation process. No material areas of concern were raised. There will be an annual review going 
forward from which actions and recommendations may arise which will be reported in next year’s Annual Report.  

Michael Tobin 
Chairman of the Remuneration Committee  
12 April 2024

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Audioboom Group plc 
GOVERNANCE 

Audit Committee Report

Overview 

The purpose of the Audit Committee is to assist the Board in the effective discharge of its responsibilities for financial reporting, 
corporate control and risk management. Its objectives are: 

• to increase shareholder confidence and to ensure the credibility and objectivity of published financial information; 

• to assist the Board in meeting its financial reporting responsibilities; 

• to assist the Board in ensuring the effectiveness of the Company’s internal accounting and financial controls; 

• to strengthen the independent position of the Company’s external auditors by providing channels of communication 

between them and the non­executive Directors; and 

• to review the performance of the Company’s external auditing functions. 

The role of the Audit Committee is documented in its terms of reference. Its role of is one of oversight. The Audit Committee 
has  no  executive  powers  with  regard  to  its  recommendations  and  does  not  relieve  the  Executive  Directors  of  their 
responsibilities for these matters. 

Composition 

During  the  period,  the  Audit  Committee  was  solely  comprised  of  non­executive  Directors:  Roger  Maddock  (Chairman), 
Michael Tobin and Steven Smith.  

Audit Committee meetings 

The Audit Committee met twice during the period. The attendance of its members at those meetings is set out in the table on 
page 24. Representatives from the external auditors, Haysmacintyre LLP, and the Executive Directors were invited to attend 
meetings as required, although the Audit Committee reserves time for discussion without invitees present.  

The agenda for Audit Committee meetings is prepared in conjunction with the committee chairman. Submissions are circulated 
in advance and may include drafts of interim and annual financial statements, related papers from management, audit planning 
and key issues memoranda prepared by the external auditors and other papers relating to specific agenda items. 

Activities of the Audit Committee 
Key financial reporting activities 

During the period and post period end, the Audit Committee considered specifically those matters with the potential likelihood 
to have the greatest significant impact on the financial statements. As in previous periods, these included the projections 
forming the basis of the Directors’ assessment of going concern, including the facilities and funding available to the Group for 
the projection period, and the support for and/or treatment of minimum guarantees, the value of share based payments and 
the deferred tax asset.  

Attention is drawn to note 1 of the financial statements (page 42) in respect of going concern considerations. 

Other activities  

In addition, during the period and post period end, the Audit Committee also undertook the following key activities: 

• monitoring the Group’s working capital, cost controls and cash position and adequacy of available facilities and funding; 

• monitoring and updating the identified principal risks and uncertainties facing the business and the measures to mitigate 

these, including risks associated with minimum guarantee provisions (see pages 11 to 14); 

• review and approval of the 2022 audited financial statements; 

• review and approval of the 2023 unaudited interim financial statements;  

Annual Report & Financial Statements 2023

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Audioboom Group plc 
GOVERNANCE 

Audit Committee Report 
(continued)

• review and approval of the 2023 audit plan; and 

• review and approval of the 2023 audited financial statements. 

Committee performance evaluation 

Post period end the operation and performance of the Audit Committee were considered by the Board as a component of its 
self­evaluation process. No areas of concern were raised and there were no specific actions or recommendations resulting 
from the exercise. There will be an annual review going forward, from which actions and recommendations may arise which 
will be reported in next year’s Annual Report.  

External auditor 

Haysmacintyre LLP were first appointed as the Group’s external auditor following the Company’s re­admission to AIM in 2014. 
They were last re­appointed at the AGM on 28 April 2023. The Haysmacintyre LLP Senior Statutory Auditor is Christopher 
Cork and he has fulfilled that role since the 2019 audit. 

The Audit Committee reviews the performance of the external auditor on an annual basis and plans to meet with them during 
the year as required to discuss audit planning, any potential changes in accounting policies or related accounting issues, any 
issues arising from the half year review or full year audit and any other special matters or investigations deemed necessary by 
the Board. 

Auditor independence and provision of non­audit services 

The Audit Committee reviews with management the engagement of the external auditor for non­audit services and the level 
of associated non­audit fees. For the period to 31 December 2023, the auditor earned £nil in respect of non­audit fees. 
The Audit Committee is satisfied as to the independence of the auditor. 

Risk management and internal control 

The Group’s approach to risk management, identified principal risks and the steps taken to manage those risks are outlined on 
pages 11 to 14. 

Roger Maddock 
Chair of the Audit Committee 
12 April 2024

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268486 Audioboom Text pp31-pp40.qxp  18/06/2024  13:54  Page 31

Audioboom Group plc 
FINANCIAL STATEMENTS 
Independent Auditor’s Report to the  
Shareholders of Audioboom Group plc 
For the year ended 31 December 2023 

Opinion 

We have audited the financial statements of Audioboom Group plc (the ‘Company’) and its subsidiaries (together the ‘Group’) 
for the year ended 31 December 2023 which comprise the Consolidated Statement of Comprehensive Income, Consolidated 
Statement of Financial Position, the Consolidated Cash Flow Statement, the Consolidated Statement of Changes in Equity, 
and notes to the financial statements, including a summary of significant accounting policies. The financial reporting framework 
that has been applied in their preparation is applicable law and UK adopted international accounting standards. 

In our opinion, the financial statements: 

• give a true and fair view of the state of the Group’s affairs as at 31 December 2023 and of the Group’s loss for the year 

then ended; 

• have been properly prepared in accordance with UK adopted international accounting standards; and 

• have been prepared in accordance with the requirements of the Companies (Jersey) Law 1991. 

Basis for opinion 

We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and applicable law. Our 
responsibilities under those standards are further described in the Auditor’s responsibilities for the audit of the financial 
statements section of our report. We are independent of the Group in accordance with the ethical requirements that are 
relevant to our audit of the financial statements in the UK, including the FRC’s Ethical Standard as applied to listed entities, 
and we have fulfilled our other ethical responsibilities in accordance with these requirements. We believe that the audit evidence 
we have obtained is sufficient and appropriate to provide a basis for our opinion. 

An overview of the scope of our audit 

Our audit scope covered all the Group’s component, with the scope of the audit testing based on the significance of each 
component  to  the  Group. We  determined  the  Group  to  be  made  up  of  two  significant  components,  the  Company  and 
Audioboom Limited (“Limited”) which required full statutory audits, one material component, Austin Advertising Inc (“Austin”) 
and one relevant component, Audioboom Inc (“Inc”) which required specific scope testing. Our audit work therefore covered 
100% of Group revenue, 84% Group profit and 99% total Group assets and 87% total Group liabilities. It was performed to 
the materiality levels set out below, with component materiality levels adopted for the relevant subsidiary entities. 

We communicated with both the Directors and the Audit Committee our planned audit work via our audit planning report and 
relevant discussion at the audit planning meeting. 

We communicated audit progress with the Audit Committee through interim audit progress meetings. We have communicated 
any issues to the Audit Committee and the Directors in our final audit findings report. 

Conclusions relating to going concern  

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In auditing the financial statements, we have concluded that the Directors’ use of the going concern basis of accounting in the 
preparation of the financial statements is appropriate. Our evaluation of the Directors’ assessment of the Group’s ability to continue 
to adopt the going concern basis of accounting included consideration of the inherent risks to the Group’s business model and 
analysed how those risks might affect the Group’s financial resources or ability to continue operations over the period 12 months 
from the date of the signing of the financial statements. The risks that we considered most likely to affect the Group’s financial 
resources or ability to continue operations over this period were adverse circumstances impacting timely conversion of trade 
receivables to cash, growth in revenues, adverse changes in working capital trends, loss­making contracts (including minimum 
guarantee payments in excess of revenue generated by them) and continued availability of financing facilities. We considered 
these risks through a review of the application of reasonably foreseeable downside scenarios that could arise with reference to 
the level of available financial resources indicated by the Group’s financial forecasts and management’s assessment of these risks, 
including potential mitigations available. We also considered the Group’s access to additional financing facilities and the likelihood 
of these remaining available over the course of the going concern forecast period. 

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Audioboom Group plc 
FINANCIAL STATEMENTS 

Independent Auditor’s Report to the  
Shareholders of Audioboom Group plc (continued) 

Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, 
individually or collectively, may cast significant doubt on the Group's ability to continue as a going concern for a period of at least 
twelve months from when the financial statements are authorised for issue. 

Our responsibilities and the responsibilities of the Directors with respect to going concern are described in the relevant sections 
of this report. 

Key audit matters 

Key audit matters are those matters that, in our professional judgment, were of most significance in our audit of the financial 
statements of the current period and include the most significant assessed risks of material misstatement (whether or not due 
to fraud) we identified, including those which had the greatest effect on: the overall audit strategy; the allocation of resources 
in the audit; and directing the efforts of the engagement team. These matters were addressed in the context of our audit of the 
financial statements as a whole, and in forming our opinion thereon, and we do not provide a separate opinion on these matters.

Key Audit Matter 

How our scope addressed this matter 

Onerous  contracts  and  accounting  treatment  of 
minimum guarantees 

In  response  to  this  risk,  we  performed  the  following 
procedures: 

As at the balance sheet date, the Group has recognised an 
onerous  contract  provision  in  relation  to  two  minimum 
guarantee contracts. The provision totals US$7,499k at 
the balance sheet date which reflects the losses for the 
contracts being recognised in the financial statements as 
they exceed revenues expected to be generated over the 
life of the contracts.  

There is a risk that provisions relating to onerous contracts 
are  inappropriately  calculated  and  therefore  materially 
misstated in the financial statements, and a further risk 
that other contracts may be expected to be loss making 
over their life but not appropriately provided for. This risk 
is heightened by the reduction in revenue noted within the 
financial statements when compared to the prior year. 

• Obtained  and  reviewed  the  relevant  contracts  to 
understand the terms of the agreement with the content 
providers  and  the  period  over  which  the  minimum 
guarantees are calculated and payable.  

• We verified the arithmetical accuracy and integrity of 
management’s  assessment  of  expected  losses  arising 
over the life of onerous contracts. 

• We  reviewed  management’s  assessment  of 

the 
performance of these contracts to date, and analysed the 
expected performance for the remainder of the contracts. 

• We challenged management’s calculations for provisions 
for onerous contracts, including the discount rate applied 
to the calculations, and critically assessed the weighted 
average cost of capital used in performing this discounting.  

• We  obtained  management’s  assessment  of  other 
significant minimum guarantee contracts and compared 
this to current and forecasted revenues. We reviewed 
the process performed by management for forecasting  
individual contracts. 

• We critically assessed management’s review in line with 

the International Financial Reporting Standards. 

Revenue recognition 

The Group recognises revenue in respect of the provision of 
advertising  and  sponsorship  services  on  its  distributed 
content. There is a risk that revenue has been materially 
overstated either as a result of fraud or error. The fraud or 
error is likely to occur in the recognition around year­end and 
therefore cut­off has been highlighted as a significant risk.

In  response  to  this  risk,  we  performed  the  following 
procedures: 

• We  assessed  the  Group’s  accounting  policy  for  each 
material  revenue  stream  and  performed walkthrough 
procedures to assess the design and implementation of 
controls. 

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Audioboom Group plc 
FINANCIAL STATEMENTS

Key Audit Matter 

How our scope addressed this matter

• We  evaluated  management’s  accounting  policies  in 
accordance with IFRS 15 to ensure that the revenue 
recognition policy was in line with IFRS 15. 

• We performed substantive procedures on a sample of 
revenue  generating 
transactions  and  analytical 
procedures  on  revenue  in  total.  We  formed  an 
expectation  of  revenue  based  on  cash  receipts  and 
obtained an understanding of any reconciling items. 

• We  performed  substantive  analytical  procedures 
involving a cash to sales reconciliation in both Limited 
and  Austin  as  well  as  using  data  analytics  to  ensure 
significant coverage over in year revenue. 

• We performed substantive cut­off procedures to assess 
the  accuracy  of  revenue  recognised  around  the 
reporting date. 

• We specifically assessed the cut­off implications of the 
broadcast  calendar  and  challenged  management  to 
provide  their  considerations  for  the  impact  on  the 
financial statements.  

In  response  to  this  risk,  we  performed  the  following 
procedures: 

• We  obtained  management’s  assessment  of  going 
concern including cashflow forecasts for the period of at 
least 12 months from signing of the financial statements. 

• We  critically  assessed  the  assumptions  made  by 
management in forming this assessment, considering the 
historical  accuracy  of  the  budgeting  process 
in 
comparison to actual figures. 

• We reviewed post year­end performance of the Group, 
obtained latest bank statements to assess cashflow and 
performed sensitivity analysis to assess the robustness 
of the model produced by management. 

• We challenged management on assumptions around the 

revenue growth built into the forecasts. 

• We  obtained  management’s  considerations  around 
mitigating measures available to limit the impact of any 
downturn in performance and assessed the overdraft 
facility. 

• We critically assessed the post year­end gross margins 
and whether they were tracking in line with management 
forecasts. We  considered  the  impact  of  the  provision 
accounting post year­end as part of this assessment. 

Annual Report & Financial Statements 2023

33

Going concern 

The Group has recognised significant losses in the year. 
The losses have coincided with a significant reduction in 
revenue to US$65m (from US$75m).  

The Group has also recorded significant cash outflows in 
the year due to a combination of challenging economic 
conditions  and  minimum  guarantee  payments  being 
required on certain contracts. Cash outflows of US$4.3m 
during the year have reduced the Group’s cash balance to 
US$3.7m at the balance sheet date from US$8m at the 
end of the prior year. 

There is therefore a risk that any uncertainty around the 
Group’s ability to continue as a going concern is material 
but inadequately disclosed in the financial statements. 

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Audioboom Group plc 
FINANCIAL STATEMENTS 

Independent Auditor’s Report to the  
Shareholders of Audioboom Group plc (continued) 

Our application of materiality 

We apply the concept of materiality both in planning and performing our audit, and in evaluating the effect of misstatements 
on our audit and on the financial statements. For the purposes of determining whether the financial statements are free from 
material misstatement we define materiality as the magnitude of misstatement that makes it probable that the economic 
decisions of a reasonably knowledgeable person, relying on the financial statements, would be changed, or influenced. We 
determined overall materiality for the Group financial statements as a whole to be US$784,000 being 1.21% of revenue for 
the year. We considered it appropriate to determine our materiality based on revenue as we consider this to remain as the key 
metric  in  assessing  the  financial  performance  and  position  of  the  Company.  We  apply  a  different  level  of  materiality, 
performance materiality, to determine the extent of our testing and this was set at 65% of the overall financial statements’ 
materiality.  

We agreed with the Audit Committee that we would report to it all audit differences in excess of US$39,200 as well as 
differences below that threshold that, in our view, warranted reporting on qualitative grounds. We also report to the Audit 
Committee on disclosure matters that we identified when assessing the overall presentation of the financial statements. 

Other information 

The Directors are responsible for the other information. The other information comprises the information included in the annual 
report, other than the financial statements and our auditor’s report thereon. Our opinion on the financial statements does not 
cover the other information and, except to the extent otherwise explicitly stated in our report, we do not express any form of 
assurance conclusion thereon.  

In connection with our audit of the financial statements, our responsibility is to read the other information and, in doing so, 
consider whether the other information is materially inconsistent with the financial statements, or our knowledge obtained in 
the audit or otherwise appears to be materially misstated. If we identify such material inconsistencies or apparent material 
misstatements, we are required to determine whether there is a material misstatement in the financial statements or a material 
misstatement  of  the  other  information.  If,  based  on  the work we  have  performed, we  conclude  that  there  is  a  material 
misstatement of this other information, we are required to report that fact. We have nothing to report in this regard. 

Matters on which we are required to report by exception 

In the light of the knowledge and understanding of the Group and its environment obtained in the course of the audit, we 
have not identified material misstatements in the Strategic Report or the Directors’ Report. 

We have nothing to report in respect of the following matters in relation to which the Companies (Jersey) Law 1991 requires 
us to report to you if, in our opinion: 

• adequate accounting records have not been kept by the Group, or returns adequate for our audit have not been received 

from branches not visited by us; or 

• the Group financial statements are not in agreement with the accounting records and returns; or 

• we have not received all the information and explanations we require for our audit. 

Responsibilities of directors 

As explained more fully in the Directors’ responsibilities statement set out on pages 18­19, the Directors are responsible for 
the preparation of the financial statements and for being satisfied that they give a true and fair view, and for such internal 
control as the Directors determine is necessary to enable the preparation of financial statements that are free from material 
misstatement, whether due to fraud or error. 

In preparing the financial statements, the Directors are responsible for assessing the Group’s ability to continue as a going 
concern, disclosing, as applicable, matters related to going concern and using the going concern basis of accounting unless the 
Directors either intend to liquidate the Group or to cease operations, or have no realistic alternative but to do so. 

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Audioboom Group plc 
FINANCIAL STATEMENTS

Auditor’s responsibilities for the audit of the financial statements 

Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material 
misstatement, whether due to fraud or error, and to issue an auditor’s report that includes our opinion. Reasonable assurance 
is a high level of assurance but is not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a 
material misstatement when it exists. Misstatements can arise from fraud or error and are considered material if, individually 
or in the aggregate, they could reasonably be expected to influence the economic decisions of users taken on the basis of 
these financial statements. 

Irregularities, including fraud, are instances of non­compliance with laws and regulations. We design procedures in line with 
our responsibilities, outlined above, to detect material misstatements in respect of irregularities, including fraud. The extent to 
which our procedures are capable of detecting irregularities, including fraud, is detailed below:  

Explanation as to what extent the audit was considered capable of detecting irregularities, including fraud  

Based on our understanding of the Group and industry, we considered the extent to which non­compliance with laws and 
regulations  could  have  a  material  effect  on  the  financial  statements. We  also  identified  and  considered  those  laws  and 
regulations that have a direct impact on the preparation of the financial statements, such as the Companies (Jersey) Law 1991, 
corporation tax, payroll tax and sales tax. 

We evaluated management’s incentives and opportunities for fraudulent manipulation of the financial statements (including 
the risk of override of controls) and determined that the principal risks were related to posting inappropriate journal entries to 
revenue and management bias in accounting estimates. Audit procedures performed by the engagement team included: 

• We obtained an understanding of the legal and regulatory frameworks that are applicable to the Group and determined 
that the most significant are the AIM Rules, Companies (Jersey) Law 1991, corporation tax, payroll tax and sales tax; 

• We obtained an understanding of how the Group complies with these frameworks through discussions with the Directors; 

• We  inspected  relevant  tax  filings  and  considered  these  and  other  relevant  correspondence  for  indications  of  non­

compliance; 

• We assessed the susceptibility of the Group’s financial statements to material misstatement including how fraud might 

occur by considering the key risks impacting the financial statements; 

• We carried out a review of manual entries recorded in management’s accounting records and assessed the appropriateness 

of such entries; 

• We challenged assumptions and judgements made by management and their critical accounting estimates; 

• We assessed whether the Group’s control environment is adequate for the size and operating model of such a Group. 

Because of the inherent limitations of an audit, there is a risk that we will not detect all irregularities, including those leading 
to a material misstatement in the financial statements or non­compliance with regulation. This risk increases the more that 
compliance with a law or regulation is removed from the events and transactions reflected in the financial statements, as 
we will be less likely to become aware of instances of non­compliance. The risk is also greater regarding irregularities 
occurring  due  to  fraud  rather  than  error,  as  fraud  involves  intentional  concealment,  forgery,  collusion,  omission  or 
misrepresentation.  

A further description of our responsibilities for the audit of the financial statements is located on the Financial Reporting 
Council’s website at: www.frc.org.uk/auditorsresponsibilities. This description forms part of our auditor’s report. 

Annual Report & Financial Statements 2023

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Audioboom Group plc 
FINANCIAL STATEMENTS 

Independent Auditor’s Report to the  
Shareholders of Audioboom Group plc (continued) 

Use of our report 

This report is made solely to the company's members, as a body, in accordance with Article 113A of the Companies (Jersey) 
Law 1991. Our audit work has been undertaken so that we might state to the company's members those matters we are 
required to state to them in an Auditor's report and for no other purpose. To the fullest extent permitted by law, we do not 
accept or assume responsibility to anyone other than the company and the company's members as a body, for our audit work, 
for this report, or for the opinions we have formed. 

Christopher Cork (Senior Statutory Auditor) 
For and on behalf of Haysmacintyre LLP, Statutory Auditors  
10 Queen Street Place 
London 
EC4R 1AG 
12 April 2024

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Audioboom Group plc 
FINANCIAL STATEMENTS 

Consolidated Statement of Comprehensive Income 

For the year ended 31 December 2023

Notes

Majority of 
business

Onerous 
contracts

2023
US$’000

2022 
US$’000 

Continuing operations 
Revenue
Cost of sales
Cost of sales – contract provision

Gross (loss) / profit

Other income – forgiven loan liability
Administrative expenses

Adjusted EBITDA (loss) / profit – Non­GAAP

– Share based payments
– Depreciation
– Depreciation – leases
– Operating foreign exchange (loss) / gain
– Contract settlement
– Onerous contracts net loss
– Onerous contracts provision
– Restructuring costs

Operating loss

Finance income
Finance costs

Loss before tax

Taxation on continuing operations

Loss for the financial period attributable to equity holders  
of the parent

Other comprehensive loss 
Foreign currency translation difference

Total comprehensive loss for the period

Loss per share 
from continuing operations
Basic and diluted EPS

2

19

17

14

19
19

3

6

7

8

58,788
(48,775)
–

6,242
(11,329)
(7,499)

65,030
(60,104)
(7,499)

74,879 
(60,667) 
– 

10,013

(12,586)

(2,573)

14,212 

–
(14,078)

374 
(14,909) 

(396)

3,591 

(2,807)
(33)
(239)
(497)
–
(5,087)
(7,499)
(93)

(4,358) 
(47) 
(250) 
1,141 
(400) 
– 
– 
– 

(16,651)

(323) 

16
(119)

(16,754)

(106) 
(106) 

(429) 

(2,672)

(328) 

(19,426)

(757) 

1,076

(2,233) 

(18,350)

(2,990) 

(118.8) 
cents

(4.7)  

cents 

All results for both periods are derived from continuing operations.  

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Audioboom Group plc 
FINANCIAL STATEMENTS 

Consolidated Statement of Financial Position 

As at 31 December 2023

ASSETS 
Non­current assets 
Property, plant and equipment
Right of use asset
Deferred tax asset

Current assets 
Trade and other receivables
Cash and cash equivalents
Deferred tax asset

TOTAL ASSETS

Current liabilities 
Trade and other payables
Provision
Onerous contract provision
Lease liability

NET CURRENT ASSETS

Non­current liabilities 
Lease liability
Onerous contract provision

NET ASSETS

EQUITY 
Share capital
Share premium
Issue cost reserve
Foreign exchange translation reserve
Reverse acquisition reserve
Retained earnings

TOTAL EQUITY

As at
31 December 2023
US$’000

US$’000

As at 
31 December 2022 
US$’000 

US$’000

Notes

9
14
7

11

7

12

19
14

14
19

13
13

30
1,117
1,581

16,328
3,726
395

59 
329 
3,609 

2,728

3,997 

16,013 
8,067 
805 

20,449

23,177

(12,399)
–
(5,046)
(68)

2,936

(1,042)
(2,453)

2,169

–
63,104
(2,048)
(1,426)
(3,380)
(54,081)

2,169

24,885 

28,882 

(10,614) 
(400) 
– 
(278) 

13,593 

(80) 
– 

17,510 

– 
62,902 
(2,048) 
(2,502) 
(3,380) 
(37,462) 

17,510 

The accompanying accounting policies and notes form an integral part of these financial statements. 

These  financial  statements  for  Audioboom  Group  plc  (Jersey  company  registration  number  85292),  which  comprise  the 
Consolidated Statement of Comprehensive Income, the Consolidated Statement of Financial Position, the Consolidated Statement 
of Cash Flow, the Consolidated Statement of Changes in Equity and related notes 1 to 21 were approved and authorised for 
issue by the Board of Directors on 12 April 2024 and were signed on its behalf by: 

Brad Clarke 
Chief Financial Officer 

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Audioboom Group plc 
FINANCIAL STATEMENTS 

Consolidated Cash Flow Statement 

For the year ended 31 December 2023

Loss from continuing operations

Loss for the period

Adjustments for:
Tax charge
Interest payable
Interest received
Depreciation of fixed assets
Depreciation of right of use assets
Share based payments
(Increase) / decrease in trade and other receivables
Increase / (decrease) in trade and other payables
Principle lease payments
Increase in onerous contract provision
Foreign exchange gain / (loss) 

Cash flows (used in) / from operating activities

Investing activities 
Purchase of property, plant and equipment

Net cash used in investing activities

Financing activities 
Proceeds from issue of ordinary share capital

Net cash generated from financing activities

Net increase / (decrease) in cash and cash equivalents

Cash and cash equivalents at beginning of period

Cash and cash equivalents at end of period

2023
US$’000

(19,426)

(19,426)

2022 
US$’000 

(757) 

(757) 

2,672
119
(16)
33
239
2,807
(316)
1,387 
(365)
7,499
831

(4,536)

(7)

(7)

202

202

(4,341)

8,067

3,726

328 
106 
– 
47 
– 
4,358 
2,134 
(1,154) 
(269) 
– 
(1,557) 

3,236 

(29) 

(29) 

1,891 

1,891 

5,098 

2,969 

8,067 

The Group had no borrowings at the end of either financial period and therefore no reconciliation of net debt has been provided. 

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Audioboom Group plc 
FINANCIAL STATEMENTS 

Consolidated Statement of Changes in Equity 

For the year ended 31 December 2023

                                                                                                                                               Foreign 
                                                                                                         Issue         Reverse      exchange                      
                                                               Share            Share              cost    acquisition    translation       Retained             Total 
                                                             capital       premium         reserve         reserve         reserve        earnings           equity 
                                                         US$’000       US$’000       US$’000       US$’000       US$’000       US$’000       US$’000 

At 31 December 2021                                  –          61,011           (2,048)          (3,380)             (270)        (41,063)         14,250 

Loss for the period                                        –                   –                   –                   –                   –              (757)             (757) 
Issue of shares                                               –            1,891                   –                   –                   –                   –            1,891 
Equity­settled share­based payments           –                   –                   –                   –                   –            4,358            4,358 
Foreign exchange loss on  
translation of overseas subsidiaries               –                   –                   –                   –           (2,232)                  –           (2,232) 

At 31 December 2022                                  –          62,902           (2,048)          (3,380)          (2,502)        (37,462)         17,510 

Loss for the period                                        –                   –                   –                   –                   –         (19,426)        (19,426) 
Issue of shares                                               –               202                   –                   –                   –                   –               202 
Equity­settled share­based payments           –                   –                   –                   –                   –            2,807            2,807 
Foreign exchange loss on  
translation of overseas subsidiaries               –                   –                   –                   –            1,076                   –            1,076 

At 31 December 2023                                  –          63,104           (2,048)          (3,380)          (1,426)        (54,081)           2,169 

Share premium 

Share premium represents the consideration paid for shares in excess of par value (nil), less directly attributable costs. 

Issue cost reserve 

The issue cost reserve arose from expenses incurred on share issues. 

Reverse acquisition reserve 

The reverse acquisition reserve relates to the reverse acquisition of Audioboom Limited by Audioboom Group plc on 20 May 
2014. 

Foreign exchange translation reserve 

The foreign exchange translation reserve is used to record exchange differences arising from the translation of the financial 
statements of foreign operations. 

Retained earnings 

Includes all current and prior period retained profits and losses and equity settled share­based payment charges. 

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Audioboom Group plc 
Audioboom Group plc 
FINANCIAL STATEMENTS 
FINANCIAL STATEMENTS 

Notes to the Financial Statements 

For the year ended 31 December 2023

Accounting policies 

1.
General information and basis of preparation 

Audioboom Group plc is incorporated in Jersey under the Companies (Jersey) Law 1991. The Company’s shares are traded on 
AIM, the market of that name, operated by the London Stock Exchange. The address of the registered office is given on page 
1. The Company is required under rule 19 of the AIM Rules for Companies to provide shareholders with audited consolidated 
financial statements.  

The Group prepares its consolidated financial statements in accordance with International Financial Reporting Standards and 
International Accounting Standards as issued by the International Accounting Standards Board (IASB) and Interpretations 
(collectively  IFRSs). The  financial  statements  have  been  prepared  on  the  historical  cost  basis. The  consolidated  financial 
statements have been prepared in accordance with, and in compliance with, the Companies (Jersey) Law 1991, an amendment 
to which (Amendment No. 4 s. 105(11) – 2009) means separate parent company financial statements are not required. 

The preparation of financial statements in accordance with IFRS requires the use of estimates and assumptions that affect the 
reported  amounts  of  assets  and  liabilities,  and  disclosure  of  contingent  assets  and  liabilities,  at  the  date  of  the  financial 
statements and the reported amounts of revenue and expenses during the reporting period. Although these estimates are 
based on management’s best knowledge of current events and actions, actual results may ultimately differ from those estimates. 

New and amended IFRS Accounting Standards that are effective for the current year 

In the current year, the Group has applied a number of amendments to IFRS Accounting Standards issued by the International 
Accounting Standards Board (IASB) that are mandatorily effective for an accounting period that begins on or after 1 January 
2023. Their adoption has not had any material impact on the disclosures or on the amounts reported in these financial 
statements.  

• IAS 1: Classifications of Liabilities as Current or Non­Current (effective for periods commencing on or after 1 January 2023);  

• IAS 1 and IFRS Practice Statement 2: Disclosure of Accounting Policies (effective for periods commencing on or after 

1 January 2023);  

• IAS 8: Definition of Accounting Estimates (effective for periods commencing on or after 1 January 2023); and  

• IAS 12: Deferred Tax related to Assets and Liabilities arising from a Single Transaction (effective for periods commencing on 

or after 1 January 2023).  

New and revised IFRS Accounting Standards in issue but not yet effective 

Certain standards, amendments to, and interpretations of, published standards have been published that are mandatory for 
the Group’s accounting years beginning on or after 1 January 2024 or later years and which the Group has decided not to 
adopt early:  

• IFRS 7 and IAS 7: Supplier Finance Arrangements (effective for periods commencing on or after 1 January 2024);  

• IAS 1: Non­current liabilities with covenants (effective for periods commencing on or after 1 January 2024). 

None of the above listed changes are anticipated to have a material impact on the Group’s financial statements.

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Audioboom Group plc 
FINANCIAL STATEMENTS 

Notes to the Financial Statements 

(continued)

Key accounting policies 
Going concern 

The financial statements have been prepared on the going concern basis, which assumes that the Group will have sufficient 
funds to continue in operational existence for at least twelve months from the date of approval of the financial statements. 
The Group ended the year with access to US$3.7 million of cash and a US$1.8 million HSBC overdraft remaining available to 
draw down. The overdraft is subject to an annual renewal process and has a renewal date of 30 June 2024. At the date of this 
report, there is no indication that the HSBC overdraft will not be renewed, but should the HSBC overdraft not be renewed, 
then the Board believes that it would be able to obtain alternative financing options that can be called upon, if required. The 
Board’s forecasts for the Group, including due consideration of the business forecasting a return to positive adjusted EBITDA 
in 2024, projected increase in revenues and cash utilisation of the Group and taking account of reasonably possible adverse 
changes in trading performance, including changes outside of expected trading performance, indicate that the Group will have 
sufficient cash and financing facilities available to continue in operational existence for the next 12 months from the date of 
approval  of  the  financial  statements  and  beyond. This  includes  considering  those  partner  contracts  that  have  minimum 
guarantees attached to them and assessing whether there will be any adverse effect should there be prolonged adverse trading 
performance. Based on the Board’s forecasts, the Group considers that it will not require additional funding for the foreseeable 
future for the purposes of meeting its liabilities as and when they fall due. The Board believes that the Group is well placed to 
manage its business risks, and longer­term strategic objectives, successfully.  

Management has carried out sensitivity analyses of the Group’s cash flow models to assess the impact of a range of possible 
outcomes, including lower than anticipated revenues, and the mitigations that the Group has available to it, including a reduction 
in overhead costs, active working capital management and the availability of finance from HSBC. Accordingly, the Directors 
are satisfied that the Group will continue to be able to meet its ongoing liabilities as and when they fall due in reasonably 
foreseeable circumstances. 

Therefore, the Directors consider the going concern basis of preparation of these financial statements appropriate. 

Revenue 

Revenue represents amounts receivable for services provided in the normal course of business, and excludes intra­group sales, 
Value Added Tax and trade discounts. 

Revenue is recognised when the amount of revenue can be measured reliably, it is probable that the economic benefits 
associated with the transaction will flow to the entity, the costs incurred or to be incurred can be measured reliably, and when 
the criteria for each of the Group’s different activities has been met. Revenue comprises: 

• Sale of advertising: the value of goods and services is recognised on broadcast of the podcast 

• Sale of subscriptions: the value of goods and services is recognised across the period of subscription 

The Directors have considered the requirements of IFRS 15 in respect of multiple performance obligations within one contract 
and have not identified any such instances. There are no contracts which incorporate variable or contingent consideration. 

The Group entities, Audioboom Limited and Sonic Influencer Marketing, are both considered to be the principal entity in terms 
of revenue recognition. The entities set or communicate the advertising pricing that is required to advertise on represented 
podcast content, contract directly with the brand or agency to secure the advertising and confirm the date at which that 
advertising will be allocated. The entities are also responsible for invoicing and collecting payment from customers who have 
booked advertising slots and furthermore bear inventory risk associated with advertising slots acquired but not sold.  

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Audioboom Group plc 
FINANCIAL STATEMENTS 

Content partner minimum revenue guarantees 

In order to attract and retain leading podcast partners, the Group offers certain partners minimum revenue guarantees (“MG”) 
over the life of the agreement between the parties. The MG offers guaranteed revenue over the life of the agreement in the 
form of monthly payments and/or an upfront advance payment, which is then recouped over the life of the agreement, thus 
reducing future expected payments proportionally. The MGs provided secure the right of access to future content and therefore 
the expenditure in relation to these guarantees is recognised over the term of the contract, as this is the period over which the 
content providers' obligations are discharged to the Group and accordingly the basis on which the Group consumes the benefit 
of these obligations. In accordance with IFRS 9, no liability is recognised at the date of the contract as the MG relates to future 
performance obligations of the content provider. 

Should a contract be considered onerous (i.e., it is expected to give rise to an unavoidable loss) then that loss is provided for 
at the reporting date if the contract and conditions associated with it were in place at the year end. 

Should a multi­year contract generate a revenue share that is lower than the MG in the initial stages of the contract but is 
expected to generate revenue share that is higher than the MG over the entire length of the contract, the payments made will 
be held as an asset on the balance sheet. 

Foreign currency 

For  the  purpose  of  the  consolidated  financial  statements,  the  results  and  financial  position  of  each  Group  company  are 
expressed in US Dollars, which is the presentational currency of the consolidated financial statements. The majority of trade in 
the Company is recognised in Audioboom Limited, whose functional currency is sterling, along with the Audioboom Group plc 
entity. These entities are consolidated at a Group level in US Dollars, along with Audioboom Inc and Austin Advertising Inc, 
whose functional currency is US Dollars.  

In preparing the financial statements of the individual companies, transactions in currencies other than the entity’s functional 
currency (foreign currencies) are recorded at the rates of exchange prevailing on the dates of the transactions.  At each balance 
sheet date, monetary assets and liabilities that are denominated in foreign currencies are retranslated at the rates prevailing on 
the balance sheet date. Non­monetary items that are measured in terms of historical cost in a foreign currency are not 
retranslated. 

Exchange differences arising on the settlement of monetary items, and on the retranslation of monetary items, are included in 
profit or loss for the period.   

For the purpose of presenting consolidated financial statements, the assets and liabilities of the Group’s foreign operations are 
translated at exchange rates prevailing on the balance sheet date. Income and expense items are translated at the average 
monthly rate of exchange ruling at the date of the transaction, unless exchange rates fluctuate significantly during that month, 
in which case the exchange rates at the date of the transactions are used. 

Property, plant and equipment 

Property, plant and equipment are stated at cost less accumulated depreciation and impairment losses, if any.  

Depreciation is calculated under the straight­line method to write off the depreciable amount of the assets over their estimated 
useful lives. Depreciation of an asset does not cease when the asset becomes idle or is retired from active use unless the asset 
is fully depreciated. The principal annual rates used for this purpose are between three and five years. 

The depreciation method, useful lives and residual values are reviewed, and adjusted if appropriate, at the end of each reporting 
period to ensure that the amounts, method and years of depreciation are consistent with previous estimates and the expected 
pattern of consumption of the future economic benefits embodied in the items of the property, plant and equipment. 

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Audioboom Group plc 
FINANCIAL STATEMENTS 

Notes to the Financial Statements 

(continued)

Subsequent costs are included in the asset’s carrying amount or recognised as a separate asset, as appropriate, only when 
the cost is incurred, and it is probable that the future economic benefits associated with the asset will flow to the Group and 
the cost of the asset can be measured reliably. The carrying amount of parts that are replaced is derecognised. The costs of 
the day­to­day servicing of property, plant and equipment are recognised in profit or loss as incurred. Costs also comprise 
the initial estimate of dismantling and removing the asset and restoring the site on which it is located for which the Group 
are obligated to incur when the asset is acquired, if applicable. 

Leases 

Leases of property for periods longer than one year are capitalised at the fair value of the leased property (disclosed as a right of 
use asset on the face of the statement of financial position) with the corresponding rental obligations, net of finance charges, 
included in current and non­current liabilities. The fair value of the lease asset and corresponding liability is calculated as the present 
value of the minimum value of lease payments for which the Group will become liable, discounted at a rate considered appropriate.  

Lease rental payments are split between a reduction in the lease liability and finance cost, with depreciation charges of the right of 
use asset over its useful economic life recognised as an expense in the Group’s income statement. Payments made under operating 
leases, where the risks and rewards are not transferred to the Group, are recognised as an expense in the income statement. 

Cash and cash equivalents 

Cash and cash equivalents comprise cash on hand and demand deposits and other short­term, highly liquid investments that 
are readily convertible to a known amount of cash and are subject to an insignificant risk of changes in value. 

Basis of consolidation 

The consolidated financial statements consolidate the financial statements of Audioboom Group plc and all its subsidiary 
undertakings up to 31 December 2023, with comparative information presented for the year ended 31 December 2022. No 
profit and loss account is presented for Audioboom Group plc as permitted by Companies (Jersey) Law 1991.  

Subsidiaries are all entities over which the Group has the power to control the financial and operating policies and is exposed 
to or has rights over variable returns from its involvements with the investee and has the power to affect returns. Audioboom 
Group plc obtains and exercises control through more than half of the voting rights for all its subsidiaries. All subsidiaries have 
a reporting date of 31 December and are consolidated from the acquisition date, which is the date from which control passes 
to Audioboom Group plc.  

The results of associate undertakings are consolidated under the equity method of accounting. The Group applies uniform 
accounting policies and all intra­group transactions, balances, income and expenses are eliminated on consolidation. 

Share based payments 

Where share options are awarded to employees, the fair value of the options at the date of grant is charged to the statement 
of comprehensive income on a straight­line basis over the vesting period. Non­market vesting conditions are taken into account 
by adjusting the number of options expected to vest at each statement of financial position date so that, ultimately, the 
cumulative amount recognised over the vesting period is based on the number of options that eventually vest. Market vesting 
conditions are factored into the fair value of the options granted. The cumulative expense is not adjusted for failure to achieve 
a market vesting condition. 

Warrants 

Warrants issued to Directors, employees and third­party suppliers are measured at the fair value of the service provided with 
reference to comparable cash settled transactions or, where the value of the services provided is uncertain, with reference to 
an appropriate valuation methodology. Warrants are ascribed a value at the date of grant, with this value recognised as an 
expense in the statement of comprehensive income over the relevant vesting period. 

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Audioboom Group plc 
FINANCIAL STATEMENTS 

Current and deferred taxation 

Current tax is the expected tax payable on taxable income for the period, using tax rates enacted or substantively enacted at 
the balance sheet date, and any adjustments to tax payable in respect of previous periods. 

Deferred tax is the tax expected to be payable or recoverable on differences between the carrying amounts of assets and 
liabilities in the financial statements and the corresponding tax bases used in the computation of taxable profits (‘temporary 
differences’) and is accounted for using the balance sheet liability method. 

Deferred tax liabilities are generally recognised for all taxable temporary differences. 

Deferred tax assets are generally recognised to the extent that it is probable that taxable profits will be available against which 
deductible temporary differences can be utilised. Where there are deductible temporary differences arising in subsidiaries, 
deferred tax assets are recognised only where it is probable that they will reverse in the foreseeable future and taxable profits 
will be available against which the temporary differences can be utilised. 

The carrying amount of deferred tax assets is reviewed at each balance sheet date and reduced to the extent that it is no 
longer probable that sufficient tax profits will be available to allow all or part of the asset to be recovered. 

Deferred tax is calculated at the tax rates that are expected to apply in the period when the liability is settled or the asset is 
realised. Deferred tax is charged or credited to the statement of income. 

Financial Instruments 
Financial assets 

Trade receivables and other receivables that have fixed or determinable payments that are not quoted in an active market are 
classified as loans and receivable financial assets, using the effective interest method less impairment. Interest is recognised by 
applying the effective interest method, except for short­term receivables when the recognition of interest would be immaterial. 

Financial liabilities 

All financial liabilities are initially measured at fair value plus directly attributable transaction costs and subsequently measured 
at amortised cost using the effective interest method, other than those categorised as fair value through profit or loss. Financial 
liabilities are classified as current liabilities unless the Group has an unconditional right to defer settlement of the liability for at 
least 12 months after the reporting date. 

Equity instruments 

Instruments classified as equity are measured at cost and are not remeasured subsequently. 

Critical accounting judgements and key areas of estimation uncertainty 
Minimum guarantees 

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The Group offers contracts of between one and three years to secure advertising representation of third party podcast partners. 
The contracts can include commitments to pay minimum guarantee (MGs) revenue shares over the contractual period to the 
third party. Should the revenue share generated not be above the MG contractual amount, the Group will need to true up the 
revenue share payments to the MG level. The Group continually assesses its exposure to onerous contracts by assessing 
contractual MGs (see note 18 for further detail on MGs contracted at the year end). There is an element of uncertainty with 
all contracts signed as they are based on future expected revenue generation and if the future performance does not meet 
expectations, it may result in a material cash outflow and the recognition of expected losses in the financial period in which 
the contract is considered to become onerous. 

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Audioboom Group plc 
FINANCIAL STATEMENTS 

Notes to the Financial Statements 

(continued)

Onerous contract provisions 

The Group continually assesses its exposure to onerous contracts by assessing contractual minimum guarantees versus future 
revenue and growth expectations. Should future revenue and growth expectations be lower than previously anticipated which 
take a partner contract into a loss­making scenario, a provision will be created using a range of growth scenarios to estimate 
the  total  estimated  net  loss  of  the  contract.  A  weighted  average  of  the  different  growth  scenarios  will  be  used  as  the 
performance of future advertising markets and the specific show under review can only be estimated at the balance sheet 
date. A weighted average cost of capital discount factor has been applied to future revenues to discount the provision to 
current value. The revenue, net loss and projected net loss of the contract are disaggregated within the consolidated statement 
of comprehensive income so that the specific impact of onerous contracts and provisions recognised in relation to them is 
clear to users of the financial statements. No other overheads or costs will be included in the provision assessment because 
the main cost of the contract is the revenue share owed to the partner. The onerous contract provision calculations are estimates 
and actual outcomes may be materially different to the value of provision estimated.  

Share based compensation 

The Group issues equity settled share based payments to certain Directors and employees, which have included grants of 
options in the current period. Equity settled share based payments are measured at fair value at the date of grant, with the 
charge being recognised within the statement of comprehensive income over the period of service to which the grant relates.  

The fair value of share options is measured using a Black­Scholes framework. The Directors have used judgement in the 
calculation of the fair values of the share based compensation which has been granted during the period, and different 
assumptions in the model would change the financial result of the business. Certain share options include performance criteria 
and the charge will vary depending on whether that criteria is met, therefore it is an estimate and is uncertain.  

Warrants 

The Group has issued warrants to certain Directors and third parties. Warrants are measured at the fair value of the service 
provided with reference to comparable cash settled transactions or appropriate valuation methodologies at the date of grant, 
with the charge being recognised within the statement of comprehensive income over the period of service to which the grant 
relates.  

IFRS 16: Leases 

The Group recognises lease liabilities at the present value of future cash flows. The determination of present value involves 
judgements and estimates, in particular in relation to the discount factor to be applied to those cash flows. In determining an 
appropriate discount factor the Directors considered a range of factors including the Group’s cost of capital together with the 
interest rate charged on the Group’s external debt facilities. Having considered these factors the Directors have assessed that 
8% is an appropriate discount factor to determine the value of the Group’s lease liabilities. 

Bad debt provision  

The Group creates a specific bad debt provision for all debtors which are over 365 days old and reviews all debtors on a 
continual basis, providing for any under 365 days which are not deemed to be recoverable. The Group utilises the expected 
credit loss model to calculate an appropriate bad debt provision, which incorporates an assessment of historical losses in 
deriving a provision to be recognised against the likelihood of future bad debt. Such an assessment requires the application of 
judgement, and bad debts may materially exceed the amount provided for at the reporting date.  

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Audioboom Group plc 
FINANCIAL STATEMENTS 

Recognition and measurement of deferred tax assets 

The Group recognises deferred tax assets in relation to unutilised tax losses which can be utilised to offset tax arising on future 
taxable profits. Utilisation of these tax losses is dependent on the timing and extent of future taxable profits of the Group. 
Therefore the recognition and measurement of deferred tax assets is based on the judgement of the Directors as to this 
profitability and represents an area of material estimation uncertainty. Refer to note 7.  

2.

Revenue 

Subscription – recognised over time
Advertising – recognised at point in time

2023
US$’000

432
64,598

65,030

2022 
US$’000 

479 
74,400 

74,879 

The Directors consider the Group to operate within one operating segment, content related revenue, and consequently 
expenditure and balance sheet analysis is not presented between subscription and advertising services. 

Geographical information 

The Group’s operations are principally located in the UK and the USA. The main assets of the Group, cash and cash equivalents, 
are held in the UK and the USA.  

The Group’s revenue from external customers by geographical location is detailed below: 

United Kingdom
USA

2023
US$’000

1,772
63,258

65,030

2022 
US$’000 

3,327 
71,552 

74,879 

The Group invoiced three customers who each represented more than 10% of the reported revenue and in aggregate 37% of 
the total invoiced. The three customers are advertising agencies and represent a number of brands, thus reducing the customer 
concentration.  

The Group currently has two material geographic revenue regions, however, as the Group’s controlling operations are primarily 
based in the UK, there is no separation of income, expenditure and sections of the balance sheet for the purposes of segmental 
reporting. 

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Audioboom Group plc 
FINANCIAL STATEMENTS 

Notes to the Financial Statements 

(continued)

3. Operating profit 

Operating profit for the period has been arrived at after charging the following: 
Depreciation of property, plant & equipment
Operating foreign exchange (loss) / gain
Staff costs (refer to note 5 for detail)

4.

Auditor’s remuneration 

Audit services 
Fees for the audit of the consolidated annual financial statements  
and the audit of the Company’s subsidiaries pursuant to legislation

5.

Staff costs 

Average number of production, editorial and sales staff
Average number of management and administrative staff

Wages and salaries
Social security costs
Pension costs (defined contribution scheme)
Share based payments

2023
US$’000

33
(497)
8,725

2022 
US$’000 

47 
1,141 
11,039 

2023
US$’000

2022 
US$’000 

109

109

98 

98 

2023
Number

2022 
Number 

27
12

39

34 
11 

45 

US$’000

US$’000 

4,986
496
436
2,807

8,725

5,469 
794 
418 
4,358 

11,039 

Details of Directors’ remuneration are set out in the Remuneration Committee Report on pages 26 to 28. 

48 Annual Report & Financial Statements 2023

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Audioboom Group plc 
FINANCIAL STATEMENTS 

6.

Finance costs 

Depreciation – lease interest (see note 14)
Overdraft arrangement fee

2023
US$’000

100
19

119

2022 
US$’000 

87 
19 

106 

The Company has a US$1.8 million overdraft facility with HSBC and this was not utilised as at the date of this report. 

7.
Taxation 
Tax reconciliation 

The taxation charge on the loss for the period differs from the amount computed by applying the corporation tax rate to the 
loss before tax for the following reasons: 

Loss on ordinary activities before tax

Tax at UK corporation tax rate of 23.5% (2022: 19.00%)
Expenses not deductible for tax purposes
Foreign taxes at different rates
Movement in deferred tax
Utilisation of tax losses brought forward
Unrelieved tax losses
Effect of share­based payments

Tax charge and effective tax rate for the period

Current tax 
Foreign tax charge on profits in the year
Deferred tax charge

Tax charge recognised in the consolidated statement of income

2023
US$’000

(16,754)

(3,937)
2
(8)
2,670
(69)
3,368
646

2,672

2022 
US$’000 

(429) 

(82) 
7 
– 
– 
(385) 
– 
788 

328 

2023
US$’000

2022 
US$’000 

2
2,670

2,672

33 
295 

328 

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The Group has carried forward UK losses amounting to US$40.8 million as of 31 December 2023 (2022: US$26.7 million). The 
gross amount of losses upon which the deferred tax asset has been recognised amounts to US$7.9 million (2022: US$17.9 million). 
This is based on expected utilisation of future taxable profits as estimated by the Directors. The deferred tax asset is expected to 
be utilised within five years. Refer to the Recognition and measurement of deferred tax assets accounting judgement detail in the 
accounting policies section for further disclosure.  

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Audioboom Group plc 
FINANCIAL STATEMENTS 

Notes to the Financial Statements 

(continued)

There was a deferred tax liability of US$nil (2022: US$nil).  

Deferred tax asset at beginning of period
Asset derecognised in the year
Foreign exchange effect

Total deferred tax asset

Deferred tax current asset (unutilised tax losses)
Deferred tax non­current asset (unutilised tax losses)

Total deferred tax asset

8.

Loss per share 

2023
US$’000

2022 
US$’000 

4,414
(2,670)
232

1,976

395
1,581

1,976

5,275 
(295) 
(566) 

4,414 

805 
3,609 

4,414 

Basic earnings per share is calculated by dividing the profit or loss attributable to shareholders by the weighted average number 
of ordinary shares in issue during the period.  

IAS 33 requires presentation of diluted EPS when a company could be called upon to issue shares that would decrease earnings 
per share, or increase the loss per share. For a loss­making company with outstanding share options, the net loss per share 
would be decreased by the exercise of options. Therefore, as per IAS33:36, the anti­dilutive potential ordinary shares are 
disregarded in the calculation of diluted EPS.  

Weighted average
number of shares

Loss

Per share 
amount 

                                                                                                                                                                           2023 
Thousand

US$’000

Basic and diluted EPS 
Loss attributable to equity holders

(19,426)

16,357

                                                                                                                                                          2022 
Thousand

US$’000

Basic and diluted EPS 
Loss attributable to equity holders

(757)

16,192

Cents 

(118.8) 

Cents 

(4.7) 

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Audioboom Group plc 
FINANCIAL STATEMENTS 

9.

Property, plant and equipment 

                                                                     Furniture & 
                                                                       equipment            Computers                Technical                     Studio
                                                                          US$’000                 US$’000                 US$’000                 US$’000

Total 
US$’000 

Cost 
At 31 December 2021                                         26                       266                           3                       124
Additions                                                                –                         29                           –                           –
Disposals                                                                –                      (130)                          –                        (23)
Foreign exchange effect                                        (2)                          –                           –                           –

At 31 December 2022                                         24                       165                           3                       101

Additions                                                                –                           7                           –                           –
Disposals                                                             (24)                       (88)                         (3)                       (95)
Foreign exchange effect                                         –                           2                           –                           –

At 31 December 2023                                           –                         86                           –                           6

Depreciation 
At 31 December 2021                                         19                       196                           3                       124
Charge for the period                                             2                         28                           –                         17
Disposals                                                                –                      (130)                          –                        (23)
Foreign exchange effect                                         2                         22                           –                        (26)

At 31 December 2022                                         23                       116                           3                         92

Charge for the period                                             2                         23                           –                           8
Disposals                                                             (24)                       (88)                         (3)                       (95)
Foreign exchange effect                                        (1)                          6                           –                           –

At 31 December 2023                                           –                         57                           –                           5

Net book value 
At 31 December 2021                                           7                         70                           –                           –

At 31 December 2022                                           1                         49                           –                           9

At 31 December 2023                                           –                         29                           –                           1

419 
29 
(153) 
(2) 

293

7 
(210) 
2 

92 

342 
47 
(153) 
(2) 

234 

33 
(210) 
5 

62 

77 

59 

30 

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10. Subsidiaries 

As at 31 December 2023, Audioboom Group plc held more than 20% of the share capital of the following companies: 

Registered office

Class of shares

% held by parent 

Audioboom Limited
Audioboom Inc.

2­6 Boundary Row, London, SE1 8HP
251 Little Falls Drive, Wilmington,
Delaware 19808, USA 

Austin Advertising Inc.

1013 Centre Road, Suite 403S, Wilmington,
Delaware 19805, USA 

Ordinary
Ordinary

Ordinary

100% 
100% 

100% 

Audioboom Inc is held through Audioboom Limited. Austin Advertising Inc is held through Audioboom Inc.

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Audioboom Group plc 
FINANCIAL STATEMENTS 

Notes to the Financial Statements 

(continued)

11. Trade and other receivables 

Amounts receivable for the sale of goods and services
Allowance for doubtful debts

Net receivables
Deferred cost of sales relating to minimum guarantee payments
Other receivables
Prepayments and accrued income
Taxes recoverable

2023
US$’000

14,504
(149)

14,355
–
246
1,626
101

16,328

2022 
US$’000 

13,966 
(325) 

13,641 
93 
237 
1,923 
119 

16,013 

The average credit period taken on sales of goods and services is 81 days (2022: 68 days). No interest is charged on receivables. 
Trade receivables are provided for based on estimated irrecoverable amounts from the sale of goods and services, determined 
by reference to past default experience and likelihood of recovery as assessed by the Directors. 

Included in the Group’s trade receivable balance are debtors with a carrying amount of US$2.1 million (2022: US$2.3 million) 
which are past due at the reporting date.  

In addition, US$nil (2022: US$0.1 million) relates to deferred cost of sales relating to podcast partner contractual minimum 
guarantee payments. These are payments which were made to a podcast partner with a multi­year contract during the year 
due to revenue shares earned being lower than the contractual minimum guaranteed amount.  

Having considered the Group’s exposure to bad debts and the probability of default by customers, no material adjustment has 
been identified between recognition of bad debts on a specific basis and expected credit losses outlined below in accordance 
with IFRS 9 (2022: US$nil).  

Accrued income carried forward into 2024, that will reverse fully in 2024, is US$0.4 million (2022: US$0.6 million).  

As at 31 December 2023 the lifetime expected loss provision for trade receivables was: 

                                                                                                        More than             More than             More than  
                                                                                                             30 days                  60 days                  90 days 
US$’000                                                             Current                 past due                 past due                 past due

Expected loss rate                                            0.3%                           1%                           1%                           3%
Gross carrying amount                                    6,799                      3,483                      1,988                      2,234
Loss provision                                                       20                            29                            22                            78

As at 31 December 2022 the lifetime expected loss provision for trade receivables was: 

                                                                                             More than             More than             More than  
                                                                                                 30 days                 60 days                 90 days 
US$’000                                                       Current                past due                past due                past due

Expected loss rate                                            0.5%                        1%                        3%                        8%
Gross carrying amount                                    5,334                    4,227                    2,148                    2,257
Loss provision                                                       27                         27                         65                       191

Total 

14,504 
149 

Total 

13,966 
325

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Audioboom Group plc 
FINANCIAL STATEMENTS 

12. Trade and other payables 

Current liabilities 
Trade payables
Other taxes and social security
Accruals
Other payables

Trade and other payables due within less than one year

2023
US$’000

2022 
US$’000 

9,156
29
3,144
70

12,399

5,932 
37 
4,522 
123 

10,614 

Trade payables and accruals principally comprise amounts outstanding for trade purchases and ongoing costs. The average 
credit period taken for trade purchases is 68 days (2022: 54 days). The Group has financial risk management policies in place 
to ensure that all payables are paid within the credit time frame. 

The Group records negligible deferred income and therefore no analysis of contract liabilities has been provided. 

13. Stated capital account 

At 31 December 2021

Shares issued in the period 
Share options exercised
Warrants exercised

At 31 December 2022

Shares issued in the period 
Share options exercised

At 31 December 2023

No. of
shares

15,768,017

179,402
350,000

16,297,419

79,517

16,376,936

Share
capital
US$’000

–

–
–

–

–

–

Share 
premium 
US$’000 

61,011 

357 
1,534 

62,902 

202 

63,104 

There is no authorised share capital and all shares rank pari passu. All issued share capital is fully paid up. All ordinary shares 
have no par value. 

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Audioboom Group plc 
FINANCIAL STATEMENTS 

Notes to the Financial Statements 

(continued)

14. Right of use asset leases 

Set out below are the carrying amounts of right­of­use assets recognised and the movements during the period: 

At 31 December 2021
Depreciation expense
Foreign exchange

At 31 December 2022

Depreciation expense
Lease modification
Foreign exchange

At 31 December 2023

Office Lease Total 
US$’000 

576 
(250) 
3 

329 

(239) 
1,023 
4 

1,117 

Set out below are the carrying amounts of lease liabilities and the movements during the period: 

2023
US$’000

2022 
US$’000 

Balance at 1 January
Payment of lease liabilities 
Imputed lease interest costs
Lease modification

Balance at 31 December

Current

Non­current

The following are the amounts recognised in the statement of comprehensive income: 

Depreciation expense of right of use assets
Interest expense on lease liabilities 

Total amount recognised 

358
(365)
100
1,017

1,110

68

1,042

2023
US$’000

239
100

339

The Company recorded total cash outflows for leases of US$481,000 in 2022 (2022: $442,000). 

The following are the total value of the commitments on an undiscounted basis: 

Under one year
One to five years 

Total value of commitments 

54 Annual Report & Financial Statements 2023

2023
US$’000

199
1,376

1,575

627 
(356) 
87 
– 

358 

278 

80 

2022 
US$’000 

250 
87 

337 

2022 
US$’000 

365 
109 

474 

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Audioboom Group plc 
FINANCIAL STATEMENTS 

15. Operating lease arrangements 

The Group as lessee
Lease payments under operating leases recognised as an expense in the year

2023
$’000

113

2022 
$’000 

94 

At the balance sheet date, the Group had outstanding commitments for future minimum lease payments under non­cancellable 
operating leases, which fall due as follows:  

Under one year

91

91

110 

110 

The operating lease is not recognised as an asset or liability in the statement of financial position under IFRS 16 due to its total 
length being less than one year. 

16. Related party transactions 
Key management personnel remuneration  

See the Remuneration Committee Report for details relating to key management personnel remuneration during the year. Key 
management during the year being Stuart Last, CEO and Brad Clarke, CFO. 

17. Share­based payments 

The Company has share option schemes for employees of the Group. Options are exercisable at the price agreed at the time 
of the issue of the share option. The vesting period and/or any performance conditions vary between employees. If the options 
remain unexercised after a period of 10 years from date of grant the options expire. Options are typically forfeited if the 
employee leaves the Group before the options vest. Details of the share options granted during the period are as follows: 

2023

2022 

Weighted
average
exercise
price (£)

6.838
3.567
11.108
2.004

Number of
share options

1,147,213
442,831
(7,000)
(179,402)

Weighted 
average 
exercise 
price (£) 

2.650 
15.550 
7.693 
1.646 

Number of
share options

1,403,642
457,000
(96,674)
(79,517)

852,451

5.041

753,968

5.420 

832,000

1,684,451

1,225,401

    6.845

5.932

5.477 

649,674

1,403,642

926,591

     8.483 

6.838 

4.587 

Outstanding at beginning of period
Granted during the period
Forfeited/lapsed during the period
Exercised during the period

Outstanding at end of period –  
time vesting based
Outstanding at end of period –  
performance vesting based1

Total outstanding at end of period

Exercisable at end of period

1 Options with performance­based vesting will vest, subject to Remuneration Committee discretion, if the Company meets market expectations for revenue 

and adjusted EBITDA targets

Annual Report & Financial Statements 2023

55

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Audioboom Group plc 
FINANCIAL STATEMENTS 

Notes to the Financial Statements 

(continued)

The options outstanding at 31 December 2023 had a weighted average exercise price of £5.932, and an average remaining 
contractual life of 7 years. The inputs into the Black­Scholes model are as follows: 

Weighted average share price
Weighted average exercise price
Expected volatility
Expected life
Risk­free rate
Expected dividend yield

2023

£3.567
£3.567
60%
10 years
4.02%
0%

2022 

£15.550 
£15.550 
63% 
10 years 
2.39% 
0% 

Expected volatility was determined by assessing the share price volatility from the current year. The Group recognised total 
expenses of US$2.807 million related to equity­settled share­based payment transactions for the year ended 31 December 
2023 (31 December 2022: US$4.358 million). 

Share option charge

2023
US$’000

2,807

2,807

 2022 
US$’000 

4,358 

4,358 

At the period end, the Company had in issue outstanding share warrants for a total of 170,000 shares (2022: 170,000 shares) 
with a weighted average exercise price of £2.74 (2022: £2.74). All 170,000 (2022: 170,000) of the warrants were exercisable 
at the period end. Post period end 120,000 of the warrants have lapsed, with the remaining 50,000 warrants having an exercise 
price of £3.30.  

18. Content partner minimum guarantees 

In order to attract and retain leading podcast partners, the Group offers certain partners minimum revenue guarantees (“MG”) 
over the life of the agreement between the parties. The MG offers guaranteed revenue over the life of the agreement in the 
form  of  monthly  payments  and/or  an  upfront  contracted  advance  payment, which  is  then  recouped  over  the  life  of  the 
agreement, thus reducing future expected payments proportionally. The MGs provided secure the right of access to future 
content and therefore the expenditure in relation to these guarantees is recognised over the term of the contract. The content 
providers' obligations are discharged to the Group over the term of the contract in line with when the Group consumes the 
benefit of these obligations.  

As at 31 December 2023, US$nil (2022: US$0.1 million) is included within trade and other receivables and relates to deferred 
cost of sales relating to podcast partner contractual minimum guarantee payments. 

As at 31 December 2023, of the US$33 million (2022: US$47.8 million) total minimum guarantee amount committed to 
expenditure, US$18.5 million (2022: US$29.9 million) relates to the two onerous contracts provided for detailed in note 19.  

The amounts detailed below are undiscounted.  

MG expenditure committed in 12 months or less
MG expenditure committed in more than 12 months

Total MG amount committed to expenditure

56 Annual Report & Financial Statements 2023

2023
US$’000

24,396
9,020

33,416

2022 
US$’000 

24,348 
23,408 

47,756 

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Audioboom Group plc 
FINANCIAL STATEMENTS 

19. Onerous contract provision  

A provision has been recognised as at 31 December 2023 in relation to two partner contracts. As advertising markets have 
performed below the expectations previously modelled for these agreements, it is now assumed that it is unavoidable that the 
contracts will generate a loss through to their conclusion in January 2025 and July 2025 respectively. The contracts, which 
were both negotiated in early 2022 during buoyant podcast advertising market conditions, recorded a net loss of US$5.1 
million in 2023 and in light of revenue growth being lower than projected at the previous reporting date it is considered likely 
that they will continue to be loss making through to their conclusion.  

A provision has therefore been created for the estimated total contract loss with the trigger point being future revenue and 
growth assumptions for the shows being lowered due to the advertising markets being more challenging for longer than 
anticipated during 2023. Consequently, the ad rates that have been, and are likely to be, commanded for the contract are likely 
to be lower than those previously assumed.  

In estimating the potential net loss of the contracts, high, medium and low growth projections have been used to estimate the 
total net loss of the contracts. The provision has been recognised as, even under the high growth scenario, it is estimated that 
the contracts will incur a net loss due to insufficient time and opportunity to derive sufficient revenue growth for the contracts 
to generate a profit before their expiration in January 2025 and July 2025 respectively. A weighted average of the different 
growth scenarios has been used as the performance of future advertising markets and the specific shows can only be estimated 
at the balance sheet date.  

It has been deemed appropriate to disaggregate the revenue, net loss and provided for projected net loss of these contracts 
within the consolidated statement of comprehensive income in order to detail revenue and gross margin which reflects the 
performance of the underlying business. No overheads or other costs have been included in the provision assessment because 
the main cost of the contracts is the revenue share owed to the partner. 

The following are the amounts recognised in the statement of comprehensive income: 

Onerous contracts net loss incurred in 2023
Onerous contracts provision for expected future net losses

Total

2023
US$’000

5,087
7,499

12,586

2022 
US$’000 

– 
– 

– 

The following are the total value of the provision which has been calculated on a weighted average basis based on a range of 
scenarios then discounted to detail the net present value of the provision: 

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Current contract provision
Non­current contract provision

Total contract provision

2023
US$’000

5,046
2,453

7,499

2022 
US$’000 

– 
– 

– 

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Audioboom Group plc 
FINANCIAL STATEMENTS 

Notes to the Financial Statements 

(continued)

20. Financial instruments 
Capital risk management 

The Group manages its capital to ensure that entities in the Group will be able to meet their financial obligations as they arise 
while maximising the return to stakeholders. The capital structure of the Group consists of cash and cash equivalents and 
equity attributable to equity holders of the parent, comprising issued capital, reserves and retained earnings as disclosed in the 
consolidated statement of changes in equity. As at the period end, the Group did not have any external borrowings and was 
not subject to externally imposed capital requirements. On 14 April 2022 the Company secured a £1.5 million overdraft with 
HSBC which remains undrawn.  

Categories of financial instruments 

Loans & receivables 
Trade and other receivables
Cash and cash equivalents

Financial liabilities at amortised cost 
Trade and other payables

2023
US$’000

14,601
3,726

2022 
US$’000 

13,878 
8,067 

9,228

6,054 

The carrying amounts of financial assets and financial liabilities recorded at amortised cost approximates to their fair values.  

Financial and market risk management objectives 

It is, and has been throughout the period under review, the Group’s policy not to use or trade in derivative financial instruments. 
The Group’s financial instruments comprise its cash and cash equivalents and various items such as trade debtors and trade 
creditors that arise directly from its operations. The main purpose of the financial assets and liabilities is to provide finance for 
the Group’s operations in the period. 

Currency risk management 

The Group has limited exposure to foreign currency risk as a result of matching local currency costs to local currency receipts; 
thus the main risks arising from the Group’s financial instruments are interest rate risk and liquidity risk. The Board reviews and 
agrees policies for managing these risks and they are summarised below. These policies have remained unchanged throughout 
the period under review. 

Interest rate risk management 

The Group holds the majority of its cash and cash equivalents in corporate current accounts. These accounts offer a competitive 
interest rate with the advantage of quick access to the funds.  

Credit risk management 

Credit risk refers to the risk that a counterparty will default on its contractual obligations resulting in financial loss to the Group. 
The Group has adopted a policy of only dealing with creditworthy counterparties, as a means of mitigating the risk of financial 
loss from defaults. The Group only transacts with entities after assessing credit quality using independent rating agencies and, 
if not available, the Group uses other publicly available financial information and its own trading records to rate its major 
customers. The Group’s exposure is continuously monitored and the aggregate value of transactions concluded is spread 
amongst approved counterparties. Credit exposure is controlled by counterparty limits. 

Ongoing credit evaluation is performed on the financial condition of accounts receivable. The credit risk on liquid funds is 
limited because the counterparties are banks with high credit­ratings assigned by international credit­rating agencies. The 

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Audioboom Group plc 
FINANCIAL STATEMENTS 

amount of financial assets recorded in the financial statements, which is net of impairment losses, represents the Group’s 
maximum exposure to credit risk. Please refer to note 11 for more detail on the trade receivables collection period. 

The ageing of trade receivables (US$’000s) as at 31 December 2023 was: 

Current

 Over 30 days

Over 60 days

US$6,799
49%

US$3,483
25%

US$1,988
14%

90 days +

US$2,234
16%

Total 

US$14,504 

Liquidity risk management 

The  Group’s  policy  throughout  the  period  has  been  to  ensure  continuity  of  funds. The  Group  manages  liquidity  risk  by 
maintaining adequate reserves and banking facilities by continuously monitoring forecast and actual cash flows and matching 
the maturity profiles of financial assets and liabilities. Please refer to note 12 for more detail on the trade payables payment 
period. 

Fair value of financial instruments 

The fair value of other non­derivative financial assets and financial liabilities are determined in accordance with generally 
accepted pricing models based on discounted cash flow analysis using prices from observable current market transactions. 

21. Post balance sheet events 

There are no post balance sheet events as at the date of this report.  

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Audioboom Group plc 
NOTICE OF AGM 

Notice of Annual General Meeting 

AUDIOBOOM GROUP PLC 

(Incorporated and registered in Jersey with registered number 85292) 

NOTICE OF ANNUAL GENERAL MEETING 2024 

Wednesday, 24 July 2024 at 10.00 a.m. 

To be held at  

One Bartholomew Close, London EC1A 7BL 

Investor Presentation 

Shareholders should note that there is no presentation planned for the Annual General Meeting itself. Instead, following 
positive feedback to online presentations, Stuart Last (Chief Executive Officer) and Brad Clarke (Chief Financial Officer) 
will provide a live presentation via the Investor Meet Company platform following the planned release of the H1 interim 
financial results around the time of the AGM. The presentation will be open to all existing and potential shareholders. 
Questions can be submitted pre­event via the Investor Meet Company dashboard up until 9.00 a.m. the business day before 
the meeting or at any time during the live presentation. Management may not be in a position to answer every question it 
receives but will address those it can while remaining within the confines of information already disclosed to the market. 

Investors  can  sign  up  to 
Investor  Meet  Company  for  free  and  can  register  to  meet  Audioboom  via: 
https://www.investormeetcompany.com/audioboom­group­plc/register­investor. Investors who already follow Audioboom 
on the Investor Meet Company platform will automatically be invited. 

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Audioboom Group plc 
NOTICE OF AGM 

Audioboom Group plc 

(incorporated in Jersey under the Companies (Jersey) Law 1991 with registered number 85292) 

Notice is given that the annual general meeting of the members of the Company will be held at One Bartholomew Close, 
London EC1A 7BL on Wednesday 24 July 2024 at 10.00 a.m. to consider and, if thought fit, pass the following resolutions. 
Resolutions 1 to 4 will be proposed as ordinary resolutions and Resolutions 5 and 6 will be proposed as special resolutions. 

ORDINARY BUSINESS 

1. To receive and adopt the Report of the Directors and the audited accounts of the Company for the year ended 31 December 

2023 together with the report of the auditors thereon. 

2. To re­elect Michael Tobin who retires at the meeting and who, being eligible, offers himself for re­election as a director of 

the Company (each a Director and together the Directors). 

3. To re­appoint haysmacintyre as auditors of the Company from the conclusion of this meeting until the conclusion of the 
next  general  meeting  at  which  accounts  are  laid  before  the  Company  and  to  authorise  the  Directors  to  fix  their 
remuneration. 

SPECIAL BUSINESS 

4. That the Directors be and they are hereby generally and unconditionally authorised in accordance with Article 6.2 of the 
Articles of Association of the Company (Articles) to exercise all the powers of the Company to allot ordinary shares of no 
par value in the capital of the Company (Ordinary Shares) and to grant rights to subscribe for, or to convert any security 
into, Ordinary Shares up to a maximum of 5,450,000 Ordinary Shares, being approximately one third of the current issued 
share capital of the Company. The authority conferred on the Directors under this Resolution 4 shall expire at the earlier 
of the conclusion of the next annual general meeting of the Company and the date falling 18 months after the passing of 
this Resolution save that the Company may before such expiry make an offer or agreement which would or might require 
Ordinary Shares to be allotted or rights to subscribe for, or to convert any security into, Ordinary Shares to be granted 
after such expiry and the Directors may allot Ordinary Shares or grant rights to subscribe for, or to convert any security 
into, Ordinary Shares (as the case may be) in pursuance of such an offer or agreement as if the authority conferred hereby 
had not expired. 

5. That, subject to the passing of Resolution 5, the Directors be and they are hereby empowered pursuant to Article 6.7 of 
the Articles to allot equity securities (within the meaning of Article 6.6) for cash or otherwise pursuant to the authority 
conferred by Resolution 4, as if Article 6.3 did not apply to any such allotment, provided that this power, shall be limited 
to the allotment of equity securities consisting of, or the right to subscribe for, or convert any security into shares in the 
Company, up to a maximum of 1,637,000 Ordinary Shares, being approximately 10% of the current issued share capital of 
the Company, and this authority shall expire at the earlier of the conclusion of the next annual general meeting of the 
Company and the date falling 18 months after the passing of this Resolution, except that the Company may before such 
expiry make an offer or agreement which would or might require equity securities to be allotted after such expiry and the 
Directors  may  allot  equity  securities  in  pursuance  of  such  offer  or  agreement  as  if  the  power  conferred  hereby  had 
not expired. 

6. That the Company be and is hereby generally and unconditionally authorised to make one or more market purchases of 

Ordinary Shares pursuant to Article 57 of the Companies (Jersey) Law 1991 as amended (the Law) provided that: 

6.1

the  maximum  aggregate  number  of  Ordinary  Shares  hereby  authorised  to  be  purchased  is  2,450,000 
(being approximately 14.99 % of the share capital of the Company in issue as at the date of this document); 

6.2

the minimum price (exclusive of expenses) which may be paid for each Ordinary Share is 1 penny; 

Annual Report & Financial Statements 2023

61

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Audioboom Group plc 
NOTICE OF AGM 

Notice of Annual General Meeting 

(continued)

6.3

6.4

6.5

the maximum price (exclusive of expenses) which may be paid for each Ordinary Share is an amount equal to 105% 
of the average of the middle market quotations for an Ordinary Share taken from the London Stock Exchange Daily 
Official List for the five business days immediately preceding the date on which any Ordinary Share is contracted 
to be purchased by the Company; 

the Directors can, prior to each such purchase, make the solvency statement required by the Law and fulfil all other 
requirements of the Law in relation to purchases of a company’s own shares; 

this authority will expire at the conclusion of the next annual general meeting of the Company held after the date 
on which this resolution is passed or, if earlier, 18 months after that date; 

6.6

this authority shall only be capable of variation, revocation or renewal by special resolution of the Company; and 

6.7

the Company may make a contract or contracts to purchase Ordinary Shares under this authority before this 
authority expires which will or may be executed and completed wholly or partly after its or their expiration and may 
make a purchase of Ordinary Shares in pursuance of any such contract or contracts after its or their expiration. 

By order of the board 

AST Secretaries Limited 
Company Secretary 

Registered office: 
IFC 5 
St Helier 
Jersey JE1 1ST 

Date: 14 June 2024 

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Audioboom Group plc 
NOTICE OF AGM 

Notes 

1. As a member of the Company, you are entitled to appoint a proxy to exercise all or any of your rights to attend and (on a 
poll) vote at the meeting and you should have received a proxy form with this notice of meeting. You can only appoint a 
proxy using the procedures set out in these notes and the notes to the proxy form. 

2. Under Jersey law a special resolution requires a two­thirds rather than three quarters majority of those voting at the meeting 

in person or by proxy to vote in favour of the resolution. 

3. Pursuant to Article 40(1) of the Companies (Uncertificated Securities) (Jersey) Order 1999, the Company has specified that 
only those members registered on the register of members of the Company at close of business on 22 July 2024 shall be 
entitled to attend and vote at the meeting in respect of the number of shares registered in their name at that time. Changes 
to the register of members after this time will be disregarded in determining the rights of any person to attend and vote at 
the meeting. 

4. A proxy does not need to be a member of the Company but must attend the meeting to represent you. Details of how to 
appoint the Chairman of the meeting or another person as your proxy using the proxy form are set out in the notes to the 
proxy form. 

5. You may appoint more than one proxy provided each proxy is appointed to exercise rights attached to different shares. 
You may not appoint more than one proxy to exercise rights attached to any one share. To appoint more than one proxy, 
you must complete a separate proxy form for each proxy and specify against the proxy’s name the number of shares over 
which the proxy has rights. If you are in any doubt as to the procedure to be followed for the purpose of appointing more 
than one proxy you must contact Link Group, the Company’s registrar. If you fail to specify the number of shares to which 
each proxy relates, or specify a number of shares greater than that held by you on the record date, proxy appointments 
will be invalid. 

6.

If you do not indicate to your proxy how to vote on any resolution, your proxy will vote or abstain from voting at his 
discretion. Your proxy will vote (or abstain from voting) as he thinks fit in relation to any other matter which is put before 
the meeting. 

7. A vote withheld is not a vote in law, which means that the vote will not be counted in the calculation of votes for or against 

a resolution. 

8. The notes to the proxy form explain how to direct your proxy how to vote on each resolution or withhold his vote. 

9. To appoint a proxy using the proxy form, it must be: 

9.1

completed and signed; 

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sent or delivered to PXS 1, Link Group, Central Square, 29 Wellington Street, Leeds LS1 4DL; and 

9.3

received no later than 10.00 a.m. on 22 July 2024. 

10. In the case of a member which is a company, the proxy form must be executed under its common seal or signed on its 

behalf by an officer of the company or an attorney for the company. 

11. Any power of attorney or any other authority under which the proxy form is signed (or a duly certified copy of such power 

or authority) must be included with the proxy form. 

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Audioboom Group plc 
NOTICE OF AGM 

Notice of Annual General Meeting 

(continued)

Appointment of proxy by joint members 

12. In the case of joint holders of shares, where more than one of the joint holders purports to appoint a proxy, only the 
appointment submitted by the most senior holder (being the first named holder in respect of the shares in the Company’s 
register of members) will be accepted. 

Changing proxy instructions 

13. To change your proxy instructions simply submit a new proxy appointment using the method set out above. Note that the 
cut off time for receipt of proxy appointments specified in those paragraphs also applies in relation to amended instructions. 
Any amended proxy appointment received after the specified cut off time will be disregarded. 

14. Where you have appointed a proxy using the hard copy proxy form and would like to change the instructions using another 

hard copy proxy form, please contact the Company. 

15. If you submit more than one valid proxy appointment, the appointment received last before the latest time for the receipt 

of proxies will take precedence. 

Termination of proxy appointments 

16. In order to revoke a proxy instruction you will need to inform the Company by sending a signed hard copy notice clearly 
stating your intention to revoke your proxy appointment to the Company. In the case of a member which is a company, the 
revocation notice must be executed under its common seal or signed on its behalf by an officer of the company or an 
attorney for the company. Any power of attorney or any other authority under which the revocation notice is signed (or a 
duly certified copy of such power or authority) must be included with the revocation notice. 

17. The revocation notice must be received by the Company no later than 10.00 a.m. on 22 July 2024. 

18. If you attempt to revoke your proxy appointment but the revocation is received after the time specified then, subject to 

paragraph 19 below, your proxy appointment will remain valid. 

19. Appointment of a proxy does not preclude you from attending the meeting and voting in person but you should note that 
you are strongly discouraged from attending in person this year. If you have appointed a proxy and attend the meeting in 
person, your proxy appointment will automatically be terminated. 

CREST 

20. CREST members who wish to appoint a proxy or proxies through the CREST electronic proxy appointment service may do 
so for the Annual General Meeting to be held at 10.00 a.m. on 24 July 2024 and any adjournment(s) thereof by using the 
procedures described in the CREST Manual. CREST personal members or other CREST sponsored members, and those 
CREST members who have appointed a voting service provider should refer to their CREST sponsors or voting service 
provider(s), who will be able to take the appropriate action on their behalf. 

21. In order for a proxy appointment or instruction made by means of CREST to be valid, the appropriate CREST message 
(a “CREST Proxy Instruction”) must be properly authenticated in accordance with Euroclear UK & International Limited’s 
specifications and must contain the information required for such instructions, as described in the CREST Manual. The 
message must be transmitted so as to be received by the Company’s agent, Link Registrars Limited (CREST Participant 
ID: RA10), no later than 48 hours before the time appointed for the meeting. For this purpose, the time of receipt will be 
taken to be the time (as determined by the time stamp applied to the message by the CREST Application Host) from which 
the Company’s agent is able to retrieve the message by enquiry to CREST in the manner prescribed by CREST. 

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Audioboom Group plc 
NOTICE OF AGM 

22. CREST members and, where applicable, their CREST sponsor or voting service provider should note that Euroclear UK & 
International Limited does not make available special procedures in CREST for any particular messages. Normal system 
timings and limitations will therefore apply in relation to the input of CREST Proxy Instructions. It is the responsibility of 
the CREST member concerned to take (or, if the CREST member is a CREST personal member or sponsored member or 
has appointed a voting service provider, to procure that his CREST sponsor or voting service provider takes) such action as 
shall be necessary to ensure that a message is transmitted by means of the CREST system by any particular time. In this 
connection, CREST members and, where applicable, their CREST sponsor or voting service provider are referred in particular 
to those sections of the CREST Manual concerning practical limitations of the CREST system and timings. 

23. The Company may treat as invalid a CREST Proxy Instruction in the circumstances set out in Regulation 35(5)(a) of the 

Uncertificated Securities Regulations 2001. 

Proxymity 

24. If you are an institutional investor you may also be able to appoint a proxy electronically via the Proxymity platform, a 
process which has been agreed by the Company and approved by the Registrar. For further information regarding Proxymity, 
please go to www.proxymity.io. 

Your proxy must be lodged by 10:00 a.m. on 22 July 2024 in order to be considered valid or, if the meeting is adjourned, 
by the time which is 48 hours before the time of the adjourned meeting. Before you can appoint a proxy via this process 
you will need to have agreed to Proxymity’s associated terms and conditions. It is important that you read these carefully 
as  you  will  be  bound  by  them  and  they  will  govern  the  electronic  appointment  of  your  proxy.  An  electronic  proxy 
appointment via the Proxymity platform may be revoked completely by sending an authenticated message via the platform 
instructing the removal of your proxy vote. 

Total voting rights 

25. As at 14 June 2024, the Company’s issued share capital comprises 16,376,936 ordinary shares of no par value. Each 
ordinary share carries the right to one vote at a general meeting of the Company and, therefore, the total number of voting 
rights in the Company as at 14 June 2024 is 16,376,936. 

Communication 

26. Except as provided above, members who have general queries about the meeting should contact Link Group by email at 
shareholderenquiries@linkgroup.co.uk, or you may call Link on 0371 664 0391. Calls are charged at the standard geographic 
rate and will vary by provider. Calls outside the United Kingdom will be charged at the applicable international rate. Link 
are open between 09:00 ­ 17:30, Monday to Friday excluding public holidays in England and Wales. Alternatively, contact 
by post at Link Group, Central Square, 29 Wellington Street, Leeds LS1 4DL. 

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Audioboom Group plc 
NOTICE OF AGM 

Explanatory Information for the Resolutions 

The following explanatory information is provided by way of background to the special business of the meeting: 

Authority of Directors to allot shares (Resolution 4 – ordinary resolution) 

The authority given to the Directors to allot further shares in the capital of the Company requires the prior authorisation of 
the shareholders in general meeting pursuant to the Company’s articles of association. The authority granted at the Company’s 
last Annual General Meeting is due to expire at this year’s Annual General Meeting. 

Accordingly, Resolution 4 will be proposed as an ordinary resolution to grant new authorities to allot shares and grant rights to 
subscribe for, or convert any security into, shares up to a maximum of 5,450,000 ordinary shares. This represents approximately 
one third of the current total issued ordinary share capital of the Company, in accordance with current guidelines. This authority 
will expire immediately following the Annual General Meeting in 2025 or, if earlier, 18 months following the Resolution being 
passed. 

Disapplication of pre­emption rights (Resolution 5 – special resolution) 

If the Directors wish to exercise the authority under Resolution 4 and offer shares for cash, the Company’s articles of association 
require that, unless shareholders have given specific authority for the waiver of the contractual pre­emption rights, the new 
shares be offered first to existing shareholders in proportion to their existing shareholdings. In certain circumstances, it may be 
in the best interests of the Company to allot new shares (or to grant rights over shares) for cash without first offering them to 
existing shareholders in proportion to their holdings. The authority granted at the Company’s last Annual General Meeting is 
due to expire at this year’s Annual General Meeting. Accordingly, Resolution 6 would authorise the Directors to disapply the 
contractual pre­emption provisions. 

This would provide the Directors with a degree of flexibility to act in the best interests of the Company by allotting shares for cash 
to persons other than pro rata to existing shareholders up to a maximum of 1,637,000 ordinary shares. This represents approximately 
10% of the current total issued ordinary share capital of the Company, in accordance with market practice. This authority will expire 
immediately following the Annual General Meeting in 2025 or, if earlier, 18 months following the Resolution being passed. 

Authority for the Company to purchase its own shares (Resolution 6 – special resolution) 

The Company’s articles of association and the Companies (Jersey) Law 1991 permit the purchase by the Company of its own 
shares subject to shareholders’ prior approval being obtained. 

This Resolution is to authorise the Company to buy back up to 2,450,000 ordinary shares. The authority would expire at the 
conclusion of the 2025 Annual General Meeting or, if earlier, 18 months following the Resolution being passed. 

The Resolution specifies the maximum number of Ordinary Shares which may be purchased (representing approximately 
14.99 per cent of the Company’s issued share capital) and the maximum and minimum prices at which they may be bought, 
reflecting the requirements of the Companies (Jersey) Law 1991. 

The Board has no present intention of exercising this power and the granting of this authority should not be taken to imply 
that any ordinary shares will be purchased. No purchase of ordinary shares will be made unless the Board considers it to be in 
the best interests of all shareholders. 

Action to be taken 

You will find enclosed a Form of Proxy for use at the Annual General Meeting. Please complete, sign and return the enclosed 
form as soon as possible in accordance with the instructions printed thereon. Forms of Proxy should be returned so as to be 
received by Link Group at PXS 1, Central Square, 29 Wellington Street, Leeds LS1 4DL as soon as possible and in any event no 
later than 48 hours before the time appointed for holding the Annual General Meeting. Institutional investors may vote via CREST 
or by using Proxymity – more information on how to vote by these means can be found in the notes to the Notice of AGM. 

Recommendation 

Your Directors consider that all the Resolutions to be put to the meeting are in the best interests of the Company and its 
shareholders as a whole and unanimously recommend shareholders to vote in favour of all the Resolutions, as they intend to 
do in respect of their own beneficial holdings.

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Audioboom Group plc 

Overview 

Audioboom Group plc (“Audioboom”) is a global leader in podcasting ­ our shows are downloaded 
around 135 million times each month by 38 million unique listeners around the world. Audioboom is 
ranked as the fourth largest podcast publisher in the US by Triton Digital. 

Audioboom’s ad­tech and monetisation platform underpins a scalable content business that provides 
commercial,  distribution,  marketing  and  production  services  for  a  premium  network  of  top  tier 
podcasts. Key partners include the official Formula 1 podcasts ‘F1: Beyond the Grid’ and ‘F1 Nation’, 
‘Casefile True Crime’ (US), ‘True Crime Obsessed’ (US), ‘The Tim Dillon Show’ (US), ‘No Such Thing As 
A Fish’ (UK) and ‘The Cycling Podcast’ (UK). 

Audioboom operates internationally, with global partnerships across North America, Europe, Asia and 
Australia. The platform distributes content via Apple Podcasts, YouTube, Spotify, Pandora, Amazon 
Music, Google Podcasts, iHeartRadio, Facebook and Twitter as well as a partner’s own websites and 
mobile apps. 

For more information, visit audioboom.com. 

Contents 
Strategic Report 
Chairman’s Statement
Chief Executive Officer’s Review
Principal Risks and Uncertainties

Governance 
Board of Directors
Directors’ Report
Corporate Governance Report
Remuneration Committee Report
Audit Committee Report

4 
5 
11 

15 
17 
21 
26 
29 

Financial Statements 
Independent Auditor’s Report
Consolidated Statement of  
Comprehensive Income
Consolidated Statement of  
Financial Position
Consolidated Cash Flow Statement
Consolidated Statement of  
Changes in Equity
Notes to the Financial Statements

Notice of AGM 
Notice of AGM
Explanatory Information

31 

37 

38 
39 

40 
41 

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2023

Audioboom Group plc
Annual Report & Financial Statements