BAB, Inc, headquartered in Deerfield, Illinois, is a company that franchises and licenses retail units specializing in bagels and muffins under the trade names Big Apple Bagels (BAB), My Favorite Muffin (MFM), and SweetDuet (SD) in the United States. The company's flagship BAB brand features daily-baked bagels, premium coffees, flavored cream cheeses, gourmet bagel sandwiches, and related products. MFM comprises various freshly baked muffins and coffees, while units operating as My Favorite Muffin Your All Day Bakery Café offer specialty bagel sandwiches and related products. The SD brand includes frozen yogurt products. Incorporated in 2000, the company has grown to become a leading player in the baked goods market.