Quarterlytics / Technology / Hardware, Equipment & Parts / Badger Meter / FY2014 Annual Report

Badger Meter
Annual Report 2014

BMI · NYSE Technology
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Ticker BMI
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Employees 1001-5000
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FY2014 Annual Report · Badger Meter
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2014  a n n u a l   r e p o r t

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HOME

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WORK

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PLAY

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Many people know us for our water 

meters – a visible product found 

in their home that measures water 

usage so the utility can send a bill. 

But few people know how many 

other roles we have in their daily life, 

from the temperature in their offi  ce 

to the gasoline in their car.    

In fact, our products perform a variety 

of functions in a diverse array of markets: 

at HOME, at WORK, 

at PLAY and on the GO. 

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MUNICIPAL 
WATER

MARKET SERVED:

Water utilities

BADGER METER is an 

innovator in fl ow measurement 

and control products, serving 

water utilities, municipalities, 

and commercial and industrial 

customers worldwide.

FLOW INSTRUMENTATION

MARKETS SERVED:

Industrial process

Water and wastewater

Pharmaceutical

Test and measurement

Power generation

MEASURE Our products accurately and reliably measure 
whatever moves through a pipe or pipeline — including water, air, 
steam, oil, and other liquids and gases.

Building automation / HVAC

Food and beverage

all
Chemical and petrochemical

Research and development

Oil and gas

Mining

Aerospace

Semiconductor

MONITOR Our products and solutions give customers the 
tools to improve visibility and understanding of what is happening 
within their systems.

CONTROL Optimized operational management starts with 
the highest quality measurement and monitoring solutions from 
Badger Meter. 

2014 
BADGER 
METER 
SALES 
MIX

71.3%

26.1%

SPECIALTY  
PRODUCTS

MARKETS SERVED:

Gas utilities

Construction

Municipal Water 

Industrial Flow Products

Specialty Products

2.6%

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dear SHAREHOLDERS

I had a bad morning. My house had no water pressure due to fi nancial problems at 

my local water utility. My dishwasher overfl owed during the night, soaking my kitchen 

fl oor. My car didn’t start because not enough oil was added at a recent oil change. 

Then the HVAC system in my offi ce failed to maintain any heat.

That’s the bad news. The good news is that none of those things actually 

happened – thanks to the many fl ow measurement and control products 

produced by Badger Meter. In reality, my local water utility is effi ciently managed 

due to our water metering systems. My dishwasher uses a Badger Meter Vision 

meter to accurately control the water level. My local garage uses a Badger Meter 

automotive fl uid meter to ensure the proper amount of oil goes into my car. And 

another Badger Meter product keeps the HVAC system in my offi ce, and millions 

of other offi ces, running smoothly. 

Every day, Badger Meter products turn potentially bad days into good days – 

at home, at work, at play and on the go. Most people never see our products, but 

have come to rely on them as an integral part of their daily routine. This Annual 

Report will highlight some of those uses and, hopefully, showcase the importance 

of our metering systems. We will also highlight our many successes, both fi nancially 

and in new product development. 

FINANCIAL RESULTS

2014 was a great year for our company, with both record sales and record 

earnings from continuing operations. Our 2014 sales reached $364.8 million, 

a 9.2% increase over 2013. The increase was driven by higher sales of our 

municipal water products (including our meter reading systems), as well as higher 

sales of our fl ow instrumentation products. Our gross margins also improved from 

35% in 2013 to 36% in 2014, as our operational effi ciency benefi tted from 

higher volumes, lower material prices and our continuing cost containment efforts.

Our strong sales and margins drove higher operating income, and we benefi tted 

from a lower tax rate in 2014. As a result, our earnings increased 20.6% to a 

record $29.7 million in 2014, compared to $24.6 million in 2013. 

Richard A. Meeusen  
Chairman, President & 

Chief Executive Offi cer

We generated $35.7 million in cash from 

operations in 2014, while continuing to invest 

in our ongoing research and development 

projects. Our balance sheet remains strong, 

2

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S

with a debt-to-total capitalization ratio of 26.2% and a debt-to-EBITDA ratio of only 

1.26 times as of December 31, 2014. Our steady cash fl ow also enabled us to 

increase the quarterly cash dividend for the 22nd consecutive year.

NEW PRODUCTS

“Every day, BADGER METER 

PRODUCTS turn potentially bad days 

into good days – at HOME, at WORK, 

at PLAY and on the GO.”

Two major products introduced in recent years were solid contributors to our 2014 

National Meter distributes our products for the municipal water utility market, serving 

performance. We were pleased to see sales of both ORION® SE, our simultaneous 

customers in Colorado, California, Nevada, Arizona and southern Wyoming. Since 

drive-by and fi xed network system, and the E-Series® Ultrasonic water meter line 

National Meter was formed in 2004, it has grown into a strong and highly-respected 

more than double in 2014 compared to 2013.

company. We sell a signifi cant amount of our products through distributors, who have 

Our latest product, the BEACON® Advanced Metering Analytics (AMA) system, 

operational support at a local level. The addition of National Meter not only further 

was introduced in January 2014. This product offers the fi rst cost-effective cellular 

integrates Badger Meter into this key sales channel, but also benefi ts our other 

close relationships with our customers and provide important sales, technical and 

residential radio, along with a strong suite of management systems for our water 

distributor relationships and our customers.

utility customers. In addition, this system permits homeowners to download the free 

EyeOnWater app, which enables them to monitor their own water usage through 

Since the acquisition, we have positioned National Meter as a regional distribution 

mobile devices, encouraging water conservation. During 2014, we not only sold 

center for Badger Meter. In addition to its primary product line of water meters and 

“starter kits” to over 250 water utilities, but 30 of those utilities committed to a full 

meter reading systems, National Meter also provides services including meter testing, 

roll-out of this advanced technology system. We are very pleased with the strong 

leak detection, water audits, meter and meter reading system installation and meter 

market acceptance of this new product.

reading. Further, we believe that National Meter can serve as a platform for future 

acquisitions in the water metering distribution arena.

We are also seeing strong demand for our fl ow instrumentation products. Our 

technologies are a key part of many products that make our lives easier every day. 

SUMMARY

To maintain and grow our market share, we continually develop new features for 

When I look back on the successes of 2014 and the bright prospects for Badger 

existing products, as well as entirely new product lines such as our Coriolis mass 

Meter’s future, I believe it all comes down to our products. Some products are easily 

meters. During 2014, we reorganized our fl ow instrumentation group to enable 

recognized, while many others are “hidden” in other processes and systems. But they 

greater focus on this important portion of our business.

all have one thing in common: they help improve our everyday lives. This important role 

provides many benefi ts to our shareholders, our employees and our customers.

ACQUISITIONS

We focus our acquisition activity on a small number of select opportunities each 

Today, I can take a shower, wash my dishes, drive my car and enjoy a climate-

year. In 2013, we acquired Aquacue, a Silicon-Valley technology company that 

controlled offi ce, all thanks to our products. Our technologies and product innovation 

enabled us to develop BEACON AMA and the EyeOnWater app. In the fi rst quarter 

have been the hallmark of Badger Meter for 110 years. With this strong foundation, 

of 2014, we began work on another potential acquisition, but decided not to 

I believe we are well positioned for continued growth over the long term.

proceed due to issues uncovered during the due-diligence process. We believe 

that we invest the appropriate amount of expense, time and effort during such 

evaluations to assure ourselves and our shareholders that we are making the right 

acquisitions for our company.

On October 1, 2014, we closed on the acquisition of National Meter and 

Automation, Inc., our largest distributor with headquarters outside Denver. 

Ri h d A M
Richard A. Meeusen

Chairman, President & Chief Executive Offi cer

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at
HOME

When many people think of Badger Meter, they think 

of the water meter in their basement or in the pit 

setting outside their home. Water meters are actually 

one of the few products we produce that are visible 

to the end customer. Many more Badger Meter 

products are at work behind the scenes, helping 

to make life easier, healthier and safer.

APPL IANCES
Take dishwashers, for example. Our 

Vision Turbine meters can be used 

in a number of different kitchen 

appliances. These small turbine 

meters are designed to dispense the 

right amount of water at the right 

time. Vision meters help make the 

dishes spotless or make the perfect 

cup of coffee, while optimizing the 

amount of water used. Originally sold 

only in Europe, we are expanding 

sales into North America, in a wide 

variety of applications.

MUNICIPAL WATER SYSTE MS
That familiar water meter in your home is just the beginning of a Badger Meter 

end-to-end water metering solution. At its most basic, the meter measures water 

usage so the utility can send you a bill. But many of today’s municipal water 

utilities want much more than that. The newest product in our portfolio of meter 

reading solutions is BEACON® Advanced Metering Analytics (AMA). BEACON AMA 

takes meter reading to the next level. Its cloud-based software analytics platform 

provides comprehensive data that enables utility managers to understand, monitor 

and manage their water operations, and to improve customer service. Built on 

the success of our mobile and fi xed network ORION® meter reading systems, a 

BEACON AMA managed solution can include our industry-leading ORION Cellular 

endpoints, which virtually eliminate the need for costly infrastructure.

Other Badger Meter products, such as our ModMag M-Series® electromagnetic 

meters, also have an important role in delivering the water you rely on every day. 

These products measure both water and wastewater as part of a utility’s water 

treatment facilitiies.

VISION TURBINE METER

4

RECORDALL® RESIDENTIAL 
WATER METER

MODMAG M-SERIES® 
ELECTROMAGNETIC METER

BEACON® ADVANCED 
METERING ANALYTICS (AMA)

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at
WORK

From buildings and facilities to industrial 

processes, Badger Meter products have 

an important role in the world of work.

HVA C  SYSTEMS
When it comes to comfort, our Dynasonics® fl ow and Btu meters perform 

a variety of functions in commercial heating, ventilating and air conditioning 

(HVAC) systems. They integrate fl ow and temperature sensors to provide energy 

monitoring in stand-alone diagnostic equipment and as part of large building 

automation systems. They measure the energy and water heated or consumed 

in HVAC systems, as well as in cooling-loop applications such as sensitive 

computer installations. The information provided by our Dynasonics and other fl ow 

instrumentation products also helps customers improve effi ciency, which in turn 

can conserve energy and reduce costs.

FIRE SAFETY
Safety is a critical concern for owners of large buildings, especially the potential 

for loss of life and property from a fi re. That’s why building codes require owners 

of large facilities to install fi re sprinkler systems. Many sprinkler systems rely on 

our Recordall® fi re series meters and assemblies to provide adequate water to the 

system and to monitor water usage. Our products can be used in both dedicated fi re 

protection systems and when fi re systems are used to supply water for other uses, 

such as drinking fountains and plumbing fi xtures. 

So the next time you’re nice and warm at work, or you look up and see a fi re sprinkler 

on the ceiling, you could be benefi ting from Badger Meter products and technology.

INDUSTRIAL PROCESSES
Our Research Control® valves are used in the manufacturing process for many types 

of products. An example is the beverage industry, where these small precision valves 

control the syrup, water and carbon dioxide in soft-drink blending systems.

DYNASONICS® ULTRA FLOW
BTU METER

RECORDALL® FIRE 
HYDRANT METER

RECORDALL® FIRE 
SERVICE ASSEMBLY

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RESEARCH CONTROL® VALVE

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at PLAY

Hotels and golf courses are just a few of 

the settings where Badger Meter has a role 

in helping to create a fun experience, while 

measuring and monitoring one of the world’s 

most precious natural resources – water.

LODGING
For many, the best part of travel is getting away from home and enjoying a 

night or two at a hotel. One of the challenges hotel owners face is making 

GO LF  COURSES
If you’re a golfer, there’s nothing quite like standing on the tee looking out 

over a rolling, bright green landscape that’s both beautiful and challenging. 

But keeping that course healthy and attractive often requires irrigation, and 

that’s where Badger Meter comes in. 

Our impeller meters and sensors help golf course managers not only 

efficiently manage their irrigation system, but also conserve water by 

determining the efficiency of pumping plants and detecting potential system 

problems. Our impeller meters are specifically designed for use below grade 

and in wet locations, making them especially well-suited for golf course 

irrigation. In addition, our flow sensors enable golf course superintendents 

to monitor water usage through direct or wireless systems, providing the 

data they need to ensure maximum performance.

sure the guest experience includes a 

hot shower in the morning or before 

dinner. These peak water usage times 

are offset by the nighttime hours when 

a relatively small amount of water is 

used throughout the hotel. Standard 

positive displacement meters accurately 

measure high flows, but are not as 

well-suited for extremely low flows. The 

answer for many building owners is our 

E-Series® Ultrasonic meters. Because 

these meters use solid-state, high 

frequency sound waves to measure 

flows, they are more accurate in low-

flow applications. And since they have 

no moving parts, they offer improved 

long-term reliability. The E-Series is available in both stainless steel and polymer 

versions and can be used outside North America, providing added growth 

opportunities for Badger Meter.

IMPELLER FLOW METER

IMPELLER FLOW SENSOR

E-SERIES® ULTRASONIC METER

ORION® AMR/AMI METER 
READING SYSTEMS

6

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on the
GO

People today are always on the go, juggling 

work, home, school, and family activities. 

At the same time, there is a growing interest 

in conserving our natural resources. Here too, 

you will find Badger Meter has a role. 

E Y E O N W AT E R  AP P
The Internet of Things is a popular phrase used to describe the 

increased connectivity in the world today – with devices and with 

each other. That connectivity has extended into the municipal water 

market through the EyeOnWater consumer mobile app that is the latest 

enhancement to our BEACON ® Advanced Metering Analytics (AMA) 

solution. Available for iPhone ® and Android™ smartphones and tablets, 

and as a web-based portal for desktop applications, this new tool 

connects utilities and their customers like never before. The easy-to-

understand graphics show recent water usage, a comparison against 

FROM THE G RO UND TO  THE   PU MP
In the oil industry, the flow of liquids must be measured during every phase 

of exploration, production and transportation. Upstream operations can 

span offshore and onshore activities, including well testing and enhanced oil 

recovery, completion and separation to turn crude oil into the gas you put 

the average, usage trends and historical information. A leak-alert 

into your car at the pump. 

function, water conservation tips and access to a savings calculator are 

also included. For utilities that want to improve their customer service 

and consumers who want to be better stewards of their water use, 

EyeOnWater is a win-win.

Badger Meter offers one of the broadest portfolios of products used in 

getting oil from the wellhead to the pipeline, including respected brand 

names such as Blancett,® Hedland,® Dynasonics® and Research Control® 

valves. And when it’s time for an oil change, we’re there too with our 

automotive fluid meters that measure the oil and lubricants going into your 

car. Accurate measurement helps in conserving natural resources, one of 

the important drivers behind our long-term performance and future growth.    

AUTOMOTIVE FLUID METER

EYEONWATER APP

BLANCETT® TURBINE METER

HEDLAND® VARIABLE AREA 
FLOW METERS

7

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performance
DATA

DECEMBER 31, 

OPERATIONS  (DOLLARS IN THOUSANDS) 
Net sales 
Net earnings 

DILUTED PER COMMON SHARE AMOUNTS 
Diluted earnings 
Cash dividends 
Net book value 

YEAR-END FINANCIAL POSITION  (DOLLARS IN THOUSANDS) 
Total assets 
Total debt 
Shareholders’ equity 
Debt as a percent of total debt and equity 
Net earnings as a percent of ending equity 

OTHER 
Number of employees 
Number of shareholders: 
in employee plans 
of record 

Shares outstanding at December 31 

2014 

2013 

% CHANGE

$ 364,768 
$  29,678 

2.06 
$ 
$ 
0.74 
$  14.82 

$ 341,158 
$  75,927 
$ 214,331 
26.2% 
13.8% 

1,431 

579 
948 
14,461,193 

$ 334,122 
$  24,617 

$ 
$ 
$ 

1.70 
0.70 
13.64 

$ 316,058 
$  70,045 
$ 196,563 
26.3% 
12.5% 

1,360 

518 
969 
14,411,876 

9.2
20.6

21.2
5.7
8.7

7.9
8.4
9.0
(0.4)
10.4

5.2

11.8
(2.2)
3.4

SALES

EARNINGS

EPS

DIVIDENDS

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$350

$300

$250

$200

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board of DIRECTORS

Richard A. Meeusen
Chairman, President and Chief Executive 
Offi cer, Badger Meter, Inc.

Ronald H. Dix (3)
Retired Senior Vice President - Administration, 
Badger Meter, Inc. 

Thomas J. Fischer (1, 3) 
Consultant in Corporate Financial and 
Accounting Matters; Retired Partner, Arthur 
Andersen LLP

Gale E. Klappa (1, 2)
Chairman and Chief Executive Offi cer,
Wisconsin Energy Corporation

Gail A. Lione (2, 3)
Adjunct Professor, Marquette University 
School of Law; Retired President, The 
Harley-Davidson Foundation; and former 
Executive Vice President, General Counsel 
and Secretary, Harley-Davidson, Inc. 

Andrew J. Policano (3)
Chaired Professor and Center Director, 
Paul Merage School of Business, 
University of California - Irvine

Steven J. Smith (1, 2)
Chairman and Chief Executive Offi cer,
Journal Communications, Inc.

Todd J. Teske (1, 2)
Chairman, President and Chief Executive 
Offi cer, Briggs & Stratton Corporation

Committees of the Board
1. Audit and Compliance 

2.  Compensation 

3. Corporate Governance

corporate INFORMATION

Badger Meter, Inc., Headquarters
4545 W. Brown Deer Road
P.O. Box 245036
Milwaukee, Wisconsin 53224-9536
(414) 355-0400
www.badgermeter.com

Domestic Facilities 
Milwaukee, Wisconsin 
Racine, Wisconsin 
Tulsa, Oklahoma 
Scottsdale, Arizona 
Los Gatos, California
Centennial, Colorado

Foreign Facilities
Stuttgart, Germany
Nogales, Sonora, Mexico
Brno, Czech Republic
Bern, Switzerland

Independent Registered Public Accounting Firm
Ernst & Young LLP, Milwaukee, Wisconsin

Transfer Agent
American Stock Transfer & Trust Company, LLC
New York, New York
(877) 248-6415 
www.amstock.com

Listing of Common Stock
New York Stock Exchange; Symbol—BMI

Form 10-K Report/Shareholder Information
A copy of the company’s fi scal 2014 Form 10-K annual report (without exhibits) as fi led with the 
Securities and Exchange Commission is included in this report. Shareholder information, including news 
releases and Form 10-K, are available on the company’s website: www.badgermeter.com. Shareholders 
who hold their stock in nominee or “street” name can receive shareholder information directly from the 
company by being placed on our mailing list. Please direct inquiries to: Shareholder Relations, Badger 
Meter, Inc., P.O. Box 245036, Milwaukee, WI 53224-9536, or call (414) 355-0400.

Annual Meeting
Shareholders are encouraged to attend the 2015 annual meeting at 8:30 a.m. on Friday, April 24, 
2015, at the Wisconsin Club - City Club, 900 W. Wisconsin Avenue, Milwaukee, Wisconsin 53233. 

executive OFFICERS

Richard A. Meeusen
Chairman, President and 
Chief Executive Offi cer

Richard E. Johnson
Sr. Vice President – Finance, 
Chief Financial Offi cer and Treasurer

Fred J. Begale
Vice President – Engineering

William R. Bergum
Vice President – General Counsel 
and Secretary

Gregory M. Gomez
Vice President – Flow Instrumentation

Horst Gras
Vice President – International Operations

Raymond G. Serdynski
Vice President – Manufacturing

Beverly L. Smiley
Vice President – Controller

Kimberly K. Stoll
Vice President – Sales and Marketing

Forward Looking Statements
Certain statements contained in this document, as well as other information provided from time 
to time by the company or its employees, may contain forward looking statements that involve 
risks and uncertainties that could cause actual results to differ materially from those in the forward 
looking statements. Please see page one of the enclosed Form 10-K for a list of words or 
expressions that identify such statements.

Automatic Dividend Reinvestment and Stock Purchase Plan
Badger Meter’s Dividend Reinvestment and Stock Purchase Plan is a convenient way to acquire 
shares of company stock. To receive a prospectus describing the plan and an enrollment card, 
please contact our plan administrator, American Stock Transfer at (877) 248-6415, or visit their 
Web site at: www.amstock.com.

Direct Registration System
Shareholders of Badger Meter common stock can hold their shares in uncertifi cated/book entry 
form at the Transfer Agent. Current shareholders who wish to transfer their existing shares to Direct 
Registration should mail their stock certifi cates to American Stock Transfer per the instructions on 
their website at www.amstock.com. For more information, please call American Stock Transfer, 
(877) 248-6415.

Certifi cations
The company fi led as exhibits to its fi scal 2014 Form 10-K the certifi cations of the Chief Executive 
Offi cer and Chief Financial Offi cer required by Section 302 of the Sarbanes-Oxley Act. The company 
also submitted to the New York Stock Exchange during 2014 the Annual CEO Certifi cation required 
by Section 303A.12(a) of the New York Stock Exchange Listed Company Manual. 

Trademarks
Trademarks appearing in this document are the property of their respective entities.

©2015 Badger Meter, Inc. All rights reserved.

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BADGER METER, INC.

4545 W. Brown Deer Road

P.0. Box 245036

Milwaukee, Wisconsin

53224-9536

www.badgermeter.com

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