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Baltic Classifieds Group
Annual Report 2023

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FY2023 Annual Report · Baltic Classifieds Group
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Baltic Classifieds Group PLC 
Annual Report and Accounts 2023

Contents

STRATEGIC REPORT
3
Strategic Highlights 
8
Chair's Statement 
CEO's Statement 
10
12 Market Overview 
16

Our Business at a Glance 
•  Our business model 
•  Our market position 
•  Our strategy 
•  Our purpose and culture 
18 Moving our Strategy Forward 
19
20
24
26

Section 172(1) Statement
Financial Review 
Operational Review 
Sustainability Report 

•  The Task Force for Climate-Related Financial 

Disclosure (“TCFD”) Report

•  Non-financial and sustainability information 

statement

46

Risk Management 

•  Principal risks and uncertainties  

49

Viability Statement 

GOVERNANCE REPORT
51

Corporate Governance Report

•  Introduction by the Chair of the Board Trevor Mather 
•  Corporate Governance Statement 2023
•  Board of Directors
•  Senior Management
•  Board Leadership and Company Purpose  
•  Division of Responsibilities 
•  Board Composition, Succession and Evaluation 
•  Audit, Risk and Internal Control
•  Remuneration 

72
76
82
91

Nomination Committee Report 
Audit Committee Report 
Directors' Remuneration Report 
Directors' Report 

FINANCIAL STATEMENTS
97

Independent Auditor's report to the members of Baltic 
Classifieds Group PLC 

103 Consolidated Statement of Profit or Loss and Other 

Comprehensive Income 

104 Consolidated Statement of Financial Position 
105 Consolidated Statement of Changes in Equity 
106 Consolidated Statement of Cash Flows 
107 Notes to the consolidated financial statements 

•  Going concern

139 Company Statement of Financial Position 
140 Company Statement of Changes in Equity 
141 Notes to the Company financial statements 

ADDITIONAL INFORMATION
149 Glossary 
150 Shareholder Information

STRATEGIC REPORT

STRATEGIC REPORT

3

8

Strategic Highlights 

Chair's Statement 

10 CEO's Statement 

12 Market Overview 

16 Our Business at a Glance 

•  Our business model 

•  Our market position 

•  Our strategy 

•  Our purpose and culture 

18 Moving our Strategy Forward 

19 Section 172(1) Statement

20 Financial Review 

24 Operational Review 

26 Sustainability Report 

•  The Task Force for Climate-Related Financial Disclosure (“TCFD”) Report

•  Non-financial and sustainability information statement

46 Risk Management 

•  Principal risks and uncertainties 

49 Viability Statement 

Strategic Highlights

The Group’s objective is to provide 
trusted marketplaces to connect 
sellers and buyers across the Baltic 
region through “easy-to-use” and 
“feature-rich” portals that result in 
an efficient transaction experience 
for all parties.

We  believe  the  Group  achieves  this  with  its 
portfolio  of  leading  brands,  individually  strong 
market  positions  and  generally  scalable 
business model.

We aim to continue to deliver profitable growth 
by  further  monetising  our  portfolio  of  leading 
online  classifieds  portals  through  systematic 
price increases of our core classifieds products, 
supported  by  a  strong  value  proposition  and 
new  features  and  products  (including  listings 
promotions),  the  development  of  ancillary 
services and selective bolt-on acquisitions and 
in-market consolidation in the Group’s existing 
markets and beyond.

3

STRATEGIC REPORT

Strategic Highlights continued

Strategic Highlights continued

STRATEGIC REPORT

Financial highlights

Operational highlights

2021: €32.2m

2021: €15.7m

2021: €42.3m

EBITDA1

2023: €29.1m
2022: €13.6m

2023: €45.3m
2022: €38.5m

Revenue
2023: €60.8m
2022: €51.0m

Adjusted  
Operating profit1

2023: €46.0m
2022: Adjusted EBITDA1 €39.3m
2021: Adjusted EBITDA1 €33.0m

+19%
Operating profit +113%
+17%
+17%
EBITDA margin1 76%
Basic EPS 4.7
€
 cents
Adjusted basic EPS1 7.7
€
 cents
operating activities  +41%
Cash conversion1 99%

2023: 76%
2022: Adjusted EBITDA margin1 77% 
2021: Adjusted EBITDA margin1 78% 

Cash generated from 

2023: 4.7 € cents
2022: 0.22 € cents2

2023: 7.7 € cents
2022: 6.4 € cents 

2023: €48.0m
2022: €34.1m

2021: (0.02) € cents

2021: 3.4 € cents

2021: €33.1m

2023: 99%
2022: 99%

2021: 100%

4

2023: 1.0x

2022: 1.7x

2021: 6.0x

Leverage3 1.0x
61.9m

Traffic4

2023: 61.9m
2022: 65.1m

2021: 69.2m

Lead vs closest competitor

5.6

8.6

Autoplius

CVbankas

Auto24

Aruodas

Skelbiu

KV + City24 
in Estonia

20.7

19.3

16.4

29.2

 2023
 20225
 20215

Cultural highlights

Total  

CO2 emissions 45%

2023: 100
2022: 183

decrease by 

the total amount of CO2 emissions includes Scope 1 
and Scope 2 (market-based), tonnes of carbon dioxide 
equivalent

Employee  
engagement

more 
than

95%

% of employees who are proud to be part of the BCG team

Gender 

diversity 51% : 49%

2023: 51%:49%
2022: 51%:49%

2021: 49%:51%

female : male, as at 30 April each year

1  Alternative  performance  measure  (see  Note  5  to  the  consolidated  financial 
statements on pages 118 to 119).
2 Restated, see note 3 to the consolidated financial statements on pages 109 to 
110 for further details.
3 See note 5 to the consolidated financial statements.
4 Note: there were changes in the cookie consent policy (general obligation to 
consent with all cookies that are not strictly necessary for website operation) 
and  internet  browsers  policy  of  more  strict  control  of  3rd  party  cookies  on 
websites.  Both  mentioned  reasons  result  in  loss  of  data  collected  by  web 
analytics services like Google Analytics.
5  Historical  data  was  updated  after  Similarweb  released  an  improved  Mobile 
Web algorithm and rerun historical data last August.

The Group's six strategic priorities are listed below: 

1. Drive monetisation of core services

The  Group  is  considered  to  be  at  an  early  monetisation 
stage.  The  primary  growth  driver  and  focus  of  the  Group 
is  to  drive  increased  monetisation  of  its  core  services,  by 
increasing  average  revenue  per  B2C  lister  and  average 
revenue  from  each  C2C  lister.  Increased  monetisation  can 
take different forms, including pricing actions and product 
and packaging development (including listing promotions) 
enabling upsell and cross-sell.

How we measure progress

•  Revenue
•  C2C yield1
•  B2C ARPU

2023 progress 

We  ended  our  year  20232  with  the  highest  ever  yearly 
revenue in all four business units, exceeding the guidance 
of c.15% growth for the Group. Group’s revenue grew 19% to 
€60.8 million (2022: €51.0 million). 

It  was  a  very  healthy  growth  from  all  four  business  lines, 
underpinned by strength in the core business. The growth 
came from B2C and C2C which are the core revenue streams 
and  together  represent  almost  90%  of  BCG  revenue.  B2C 
and C2C revenue grew 21% and 25% respectively.

Before  the  start  of  the  period  reported  on,  we  increased 
the yield from C2C ads across all of our business units and 
ended this year with the following growth in yield:

+7%
in Auto3

+14%
in Real Estate

+51%
in Services4

+14%
in Generalist5

Improvements  to  our  products  and  packages  for  B2C 
customers  towards  the  end  of  the  first  half  of  the  period 
reported supported price increases in our Auto, Real Estate 
and  Jobs  &  Services  business  lines  and  contributed  to 
revenue  in  the  second  half  of  the  year.  Monthly  average 
revenue per user (“ARPU”6) has grown:

+30%

in Auto

+22%

in Real Estate

+17%

in Jobs7

Associated risks

•  Geopolitical risk
•  Risk  of  disruption  to  our  customer  and  /  or  supplier 

operations
•  Competition risk
•  Laws & regulations risk
•  Technology risks

2. Drive more listings and traffic across the Group’s portals 

The  Group  will  continue  to  leverage  the  existing  strong 
market positions of its portals, high brand recognition and 
traffic  to  drive  more  listings  and  traffic  across  its  portals. 
As  more  listings  are  added,  consumer  audience  traffic  is 
expected  to  increase,  and  the  more  traffic  increases,  the 
more attractive the portals are, which again attracts more 
listings. These network effects are expected to continue to 
support more revenue growth through an increased income 
from  listing  fees,  subscription  fees  and  other  revenue 
sources.

How we measure progress

•  Audience lead versus closest competitor
•  Traffic to our sites

2023 progress

During  the  last  years,  all  our  leading  sites  have  either 
increased  or  maintained  their  significant  audience  lead8 
over  the  closest  competitor.  Leadership  position  in  times 
has remained very strong.

During  2023,  the  Group’s  portals  were  visited  on  average 
61.99  million  times  a  month  (Source:  Google  Analytics). 
During the year 2022, it was 65.1 million monthly visits on 
average. 

Associated risks

•  Geopolitical risk
•  Risk  of  disruption  to  our  customer  and  /  or  supplier 

operations
•  Competition risk
•  Laws & regulations risk

1 "Yield" refers to the change in average monthly revenue per active (Auto or Real Estate) or listed (Generalist) C2C listing. 
2 "2023" means the financial year (12 months) ended 30 April 2023, "2022" means the financial year ended 30 April 2022, "2021" means the financial year ended 30 April 2021.
3-7 See Financial review section. 
8 Audience lead. Leadership position based on time on site except for Auto24. Auto24 has no significant vertical competitor; the next relevant player is Generalist portal; 
therefore, relative market share is calculated based on time on site proportion relating to the number of active automotive listings as at the end of the reported period.
9 Note: there were changes in the cookie consent policy (general obligation to consent with all cookies that are not strictly necessary for website operation) and internet 
browsers policy of more strict control of 3rd party cookies on websites. Both mentioned reasons result in loss of data collected by web analytics services like Google 
Analytics.

5

Baltic Classifieds Group PLC Annual Report and Accounts 2023Baltic Classifieds Group PLC Annual Report and Accounts 2023STRATEGIC REPORT

Strategic Highlights continued

Strategic Highlights continued

STRATEGIC REPORT

3. Grow ancillary revenue through existing and new partnerships 

5. Pursue strategic opportunities through acquisitions

In addition to increasing monetisation of the core classifieds 
services,  the  Group  aims  to  grow  revenue  by  offering 
ancillary products and services, with the overall objective of 
enhancing the transaction journey of consumers and listers 
in the Baltic markets.

How we measure progress

•  Developments
• 
Innovations
•  Partnerships

2023 progress

Auto:  In  Lithuania  we  have  a  new  strategic  partner  for 
our  private  label  car  financing  offering,  also  improved 
our  offering  by  introducing  two  more  business  packages 
providing more choice to the advertisers.

In Estonia we have also introduced a new B2C package and 
ad activation limit to improve both the customer experience 
and monetisation.

We have also further developed a virtual telephone numbers 
service for C2C customers in Lithuania as virtual numbers 
strongly  contribute  to  the  personal  data  privacy  and 
marketing of the service. 

Jobs  &  Services:  We  have  introduced  a  salary  estimating 
tool  which  now  provides  comprehensive  salary  statistics 
for over 100 popular job positions across different cities in 
Lithuania.

On  our  newly  acquired  Services  marketplace  GetaPro  in 
Latvia, we implemented a subscription based monetisation 
model which we also apply in Services portal Paslaugos in 
Lithuania.

Generalist:  On  our  biggest  generalist  in  Lithuania,  in 
automotive  and  real  estate  categories  we  implemented 
value-based pricing. 

We  have  also  implemented  upgrades  in  relation  to  fraud 
prevention  by  introducing  a  two-factor  authentication  for 
the advertisers.

 t More details in our Operational Review (pages 24 to 25).

Real Estate: We introduced a fourth B2C package targeting 
premium real estate agents. We also made authentication 
of  our  business  clients  mandatory  to  improve  content 
quality and customer experience.

Associated risks

•  Competition risk
•  Technology risks

4. Continuously improve the Group’s scalability and maintain high levels of 
operational efficiency while making necessary investments 

While  the  Group  already  demonstrates  high  operating 
leverage,  operational  and  cost  efficiency,  it  is  committed 
to  continue  optimising  costs  and  maintaining  high  cash 
conversion.  However,  the  commitment  to  a  lean  and 
efficient  organisation  does  not  prevent  the  Group  from 
making  strategic  investments,  for  example  in  technology, 
to  maintain  its  market-leading  position  and  strong  value 
proposition  for  listers  and  consumers,  and  to  support  the 
sustainability  of  a  growing  organisation.  The  Group  has 
a  robust  process  of  assessing  business  areas  requiring 
investments,  and  a  streamlined  approach  to 
further 
implementing 
internal  change,  with  recent  examples 
including the increased investment in the technology team 
and additional security infrastructure.

How we measure progress

•  EBITDA1  and margin, adjusted EBITDA1  and margin
•  Operating profit and adjusted operating profit2
•  Cash generated from operating activities
•  Cash conversion3
•  Basic EPS and adjusted basic EPS4

2023 progress

We  ended  our  year  2023  with  the  highest  ever  yearly 
profitability, exceeding the guidance.

This  year  there  were  no  add-backs  to  our  EBITDA.  We 
compare this year's EBITDA to last year's adjusted EBITDA 
because both reflect core operating profit before D&A (95% 

of D&A is amortisation of acquired intangible assets) and in 
the last year’s case also one-time IPO-related costs. Despite 
the still growing cost base relating to being a public listed 
company,  this  year  our  EBITDA  grew  17%  to  €46.0  million 
(€39.3 million adjusted EBITDA in 2022).

We ended our year with 76% EBITDA margin (77% adjusted 
EBITDA margin in 2022). 

Adjusted operating profit5 grew 17% to €45.3 million (€38.5 
million in 2022).

Reported  operating  profit  more  than  doubled:  we  ended 
our  year  with  €29.1  when  last  year  it  was  €13.6  million, 
reflecting IPO related expenses.

Cash  generated  from  operating  activities,  when  adjusted 
for IPO fees in 2022, grew 18% - from €40.5 million in 2022 
to  €48.0  million  in  2023.  Reported  cash  generated  from 
operating activities grew 41% from €34.1 million in 2022.

Cash conversion maintained at 99% (99% in 2022).

Basic EPS for 2023 was 4.7 € cents (2022: 0.2 € cents6). 

Adjusted basic EPS7 was 7.7 € cents (2022: 6.4 € cents).  

Associated risks

•  Geopolitical risk
•  Risk  of  disruption  to  our  customer  and  /  or  supplier 

operations

•  Technology risks
•  Laws & regulations risk

1-5, 7 See note 5 to the consolidated financial statements. 
6 The Company has restated a 2022 deferred tax amount as set out in note 3 to the financial statements. The amount was a non-cash item and related to the IPO refinancing, 
therefore in 2022 we were adjusting our performance measures for this item to present the adjusted operating business profitability. Accordingly, the adjustment has 
no impact on the prior year consolidated net cash flow, normalised business profitability or consolidated statement of financial position. However, there is a €1.3 million 
reduction on 2022 accounting profit.

One of the capital policy priorities is to continue considering 
value-creating M&A opportunities.

The  Group  constantly  evaluates  its  portfolio  to  optimise 
value  creation  and  is  continuing  pursuit  of  attractive 
options  for  inorganic  growth,  particularly  through  bolt-on 
acquisitions and in-market consolidation within the Group’s 
existing  markets,  and  potentially  new  markets  outside  of 
the  Baltics  with  a  strong  focus  on  similarly  high-quality, 
market-leading businesses.

How we measure progress

•  Filling in the “gaps” in the matrix of geographies and 

business lines

2023 progress

In July 2022 a Group subsidiary, SIA City24, acquired certain 
assets of SIA GetaPro ("GetaPro") as a business acquisition, 
paying €1.6 million for it.

GetaPro is a Services classifieds portal operating in Latvia 
and  Estonia.  We  believe  this  acquisition  will  allow  us  to 
increase our presence in the Services classifieds market in 
the Baltics.

BCG also owns a Services vertical in Lithuania - Paslaugos.
lt  -  which  almost  doubled  during  the  year.  Therefore,  the 
acquisition  of  Services  vertical  GetaPro  in  Latvia  and 
Estonia,  marked  a  strategic  expansion  of  the  fastest 
growing segment into a new territory.

GetaPro  business  and  strategy  integration  is  progressing 
well - now applying best practices from our existing Services 
vertical in Lithuania.

Associated risks

•  Acquisition risk

6. Promote circular economy and minimise our own impact on the environment 

BCG is committed to being a responsible business and our 
priority is to protect our people and continue to protect the 
environment around us.

Climate  change  is  treated  as  a  Board-level  governance 
issue.  The  ESG  working  group  that  was  formed  in  2022 
evidences  our  commitment  to  ensuring  as  a  business  we 
keep progressing with our climate change agenda.

We  are  highly  focused  on  providing  a  safe,  happy,  and 
supportive  working  environment  and  we  are  continuously 
looking  for  ways  to  improve  internal  communications  to 
ensure our employees stay connected and feel engaged.

How we measure progress

•  Total CO2 emissions
•  Employee engagement level

•  Gender diversity

2023 progress

During  2023  we  made  progress  in  our  net  zero  journey  by 
setting clear targets that will help us minimise our impact 
on  the  environment.  In  addition  to  that,  we  submitted  our 
near-term  targets  to  the  Science  Based  Targets  initiative 
(SBTi) Business Ambition for 1.5°C. We have already made 
steps towards our goal to become net zero: 

•  we  reduced  the  total  CO2  emissions 

in  direct 

operations by 45% and 

• 

increased  the  portion  of  electricity  used  from 
renewable sources from 63% to 73%, while 

•  emission-free  electricity  was  increased  from  66%  to 

87%.

During 
the  year  we  have  conducted  an  employee 
engagement survey and were pleased that more than 95% 
of our employees answered YES to both questions

•  “Do you feel proud to be part of the BCG team?” and 

•  “Would you recommend your friends to work here?”

We  acknowledge  the  significance  of  gender  diversity  and 
take pride in concluding the year with a nearly equal female-
to-male ratio of 51:49 (as of the end of 2022: 51:49).

Associated risks

•  Climate change risk

6

7

Baltic Classifieds Group PLC Annual Report and Accounts 2023Baltic Classifieds Group PLC Annual Report and Accounts 2023STRATEGIC REPORT

Chair’s Statement continued

STRATEGIC REPORT

Chair’s Statement
“

I am delighted that our second year as a public company 
has built on the previous year and continues to prove 
that Baltic Classifieds Group is a highly profitable, high 
growth business that continually achieves and frequently 
exceeds the goals we set ourselves.

The Group has delivered its strongest ever 
financial results with the outlook that we 
set out in both our full and half year results 
being exceeded.

Trevor Mather
Chair

Trevor Mather
Chair

Returns to Shareholders and dividends

Looking ahead

I  continue  to  be  enormously  impressed  by  the  progress 
of  BCG  this  year.  We  are  still  at  a  very  early  stage  of  our 
monetisation  journey  and  have  a  long  and  wide  runway 
for  growth  ahead.    Whilst  we  are  continually  looking  for 
appropriate  acquisitions  to  add  to  the  Group,  we  believe 
that by continuing to concentrate on the improvement and 
monetisation of our core services we will continue to grow 
both quickly and profitably.

Trevor Mather
Chair
28 June 2023

The Board is confident in our ability to continue our capital 
policy that we initiated at the start of this year, returning all 
of our surplus cash to shareholders, through a combination 
of  paying  dividends,  reducing  the  gross  debt  and  share 
buybacks.

I am delighted to report that the leverage of the Group has 
now dipped below 1.0x net leverage (2.75x leverage at IPO) 
demonstrating very high cash generation capability of the 
Company.  This has been done despite making our first small 
acquisition after the IPO. As announced in the 2022 Annual 
Report,  we  initiated  a  share  buy-back  program  during  the 
year  with  the  purpose  of  returning  cash  to  Shareholders. 
We  are  recommending  a  final  dividend  of  1.7  €  cents  per 
share  for  2023.  The  final  dividend  will  be  paid,  subject  to 
Shareholder approval, on 13 October 2023. More details on 
our  capital  policy  can  be  found  in  the  Financial  review  on 
page 23.

The picture shows a "wolficorn" – a gift received from Vilnius municipality after 
becoming the third official unicorn (a campany that is vallued over $1 billion)  
in Lithuania (source: Dealroom). The "wolficorn" is a reference to a unicorn and  
the symbol of Vilnius - iron wolf.

Overview

After  our  listing  in  the  Premium  Segment  of  the  London 
Stock  Exchange  in  July  2021,  the  most  important  thing 
we  can  do  for  the  first  few  years  of  operating  as  a  public 
company, is to develop a track record of delivering on our 
promises  we  made  at  IPO  and  the  expectations  we  set  at 
our results presentations.  I am delighted that our second 
year as a public company has built on the previous year and 
continues to prove that Baltic Classifieds Group is a highly 
profitable,  high  growth  business  that  continually  achieves 
and  frequently  exceeds  the  goals  we  set  ourselves.    Even 
more so that the Company has done so in the face of almost 
unprecedented uncertain macroeconomic conditions.

The year can be characterised as relentlessly focusing on 
our core business.  Ensuring that our lead over competing 
portals  is  maintained,  or  in  many  cases  extended,  by 
driving  more  listings  and  more  traffic  across  each  of  the 
Group’s  portals.    And  by  driving  monetisation  of  our  core 
services through a variety of pricing, packaging and product 
improvements.

This  has  enabled  the  Group  to  deliver  its  strongest  ever 
financial results with the outlook that we set out in both our 
full and half year results being exceeded.

Employees

The Group is led by a deeply knowledgeable management 
team, both at the Group level and the individual Portal level, 
who  are  passionate,  dedicated  and  committed  to  building 
a  long-lasting  culture  of  rapid  decision  making,  lean 
operations, trust and fun.  We completed our first employee 
engagement  survey  this  year  and  we  believe  this  culture 
has led directly to over 95% of our employees saying they 
are proud to work at BCG.  And that it directly leads to such 
a  high  average  tenure  of  8  years,  which  is  remarkable  in 
such a technology driven company.

We  are  proud  of  our  employees  and  know  the  strength 
they  bring  to  our  organisation.    On  behalf  of  the  Board, 
I  want  to  thank  all  of  our  employees  for  their  remarkable 
contribution and dedication this year, and for serving both 
our consumers and customers so well.

Board

On 17 May 2022, Jurgita Kirvaitienė joined the Board as an 
Independent  Non-Executive  Director  and  all  of  the  Board 
Committees. Her 18 years of experience at PwC where she 
served on the Management Board in Lithuania and on other 

boards will bolster the finance and operational experience 
on  the  Board.  With  this  appointment  we  have  brought  all 
our Committees into full compliance with the UK Corporate 
Governance Code 2018.

During  the  year,  the  Board  participated  in  its  first  external 
Board  Effectiveness  Review,  a  process  which,  whilst 
identifying  a  number  of  improvements  we  will  take  action 
on,  reinforced  our  belief  that  a  small  Board  consisting 
of  very  diverse  backgrounds  but  with  a  set  of  consistent 
values is the most effective for BCG. Accordingly, whilst we 
anticipate that we will add to the Board over the next year or 
two, we will do so in a very considered fashion with culture 
fit, diversity and succession timing at the top of the list of 
priorities.

Environmental, Social and Governance

There  are  some  important  differences  that  come  with  a 
business  listed  in  the  UK  with  operations  purely  in  the 
Baltics region, so we do sometimes have to look at matters 
such as diversity or remuneration through a different lens. 
However, we are committed to being a responsible business. 
Our priority is to protect and support our people, customers, 
Stakeholders  and  the  environment  around  us.  During  the 
year  we  approved  a  6th  strategic  aim  for  the  company 
which  is  to  “Promote  circular  economy  and  minimise  our 
own impact on the environment”. This strategic aim is very 
much at the heart of the work of the ESG working group. 

During the year we submitted our near term targets to the 
Based Targets initiative (SBTi) Business Ambition for 1.5°C 
and reduced our total emissions from direct operations by 
45%, exceeding the target required by the SBTi to reduce our 
emissions across Scope 1 and 2 by at least 42% by 2030.  
Our  other  near  term  targets  involve  making  our  company 
fleet  ultra-low  emission  by  2028  and 
increasing  the 
percentage of electricity derived from renewable sources to 
80% by 2025 and 100% by 2030. We are also committed to 
achieving net zero by 2050.

Our  charitable  programme  continues  to  evolve  and  we’re 
pleased to have been able to donate €0.3 million since the 
beginning of invasion to go in some small part to support the 
struggle of the Ukraine and we have continued to develop a 
number of mechanisms through our portals to ease the pain 
for a Ukrainian refugee arriving in the Baltic regions. 

Non-Executive Director Jurgita and myself sponsor the ESG 
working  group  that  is  the  driver  of  ESG  initiatives  and  a 
main tool for the Board to oversee progress in this area. The 
Board recognises that there is always more to do but we are 
unified in our approach to do so. 

8

9

Baltic Classifieds Group PLC Annual Report and Accounts 2023STRATEGIC REPORT

CEO’s Statement
“

This has been yet another very successful year 
for BCG and a record year in terms of financial 
performance.

Justinas Šimkus
CEO

STRATEGIC REPORT

I  was  delighted  to  see  that  the  strongest  growth  came 
from  the  core  classifieds  revenue  streams  of  B2C  and 
C2C  which  represent  close  to  90%  of  BCG  revenue  share. 
C2C performance is of particular note as it grew the most 
at  +25%  year  on  year  supported  by  both  volume  and 
ARPA  growth.  We  saw  a  recovery  in  C2C  volumes  due  to 
normalised selling period as well as an extraordinary growth 
in Services. B2C growth was also very significant at +21% 
year  on  year,  driven  by  Auto  at  +33%  and  Real  Estate  at 
+23% year on year.

During  the  year,  we  implemented  successful  pricing  and 
packaging  changes  across  all  of  our  business  units,  in 
C2C  and  B2C.  The  excellent  results  achieved  this  year 
have provided ongoing momentum moving us into the next 
financial year.

•  On average, a resident in the Baltics visits one of our 

sites 11 times every month. 

•  Our  site  leadership  positions1  are  as  strong  as  ever 
for  all  of  our  largest  sites:  Autoplius  at  5.6x  (4.4x  in 
2022),  Auto24  at  29.2x  (34.8x  in  2022),  Aruodas  at 
20.7x (20.7x in 2022), Skelbiu at 19.3x (14.8x in 2022), 
KV plus City24 in Estonia at 16.4x (13.1x in 2022) and 
CVBankas at 8.6x (8.9x in 2022).

•  We have more automotive dealers (+3%) utilising our 

sites to advertise than ever before. 

•  The number of real estate brokers is stable and there 
are slightly fewer customers in Jobs, noting that last 
year was a record year (-4% but +42% compared with 
2 years ago). 

• 

In all business lines we saw more active C2C ads: in 
Auto +24%, Real Estate +14%, Services +24%. Listings 
on our Generalist platforms grew 4%.

•  The  combination  of  increased  prices  of  goods  and 
services  being  advertised  on  our  sites,  normalised 
speed of sale and changes to our packages has led to 
increased yields across all business units and in both 
the B2C and C2C segments.

Market context

Similarly  to  other  countries  around  the  world,  the  Baltics 
economies  face  high  inflation.  This  results  in  higher  real 
estate  and  automotive  prices,  increasing  the  commission 
pool  of  our  customers  which  in  turn,  is  supportive  to  our 
Company’s  growth,  whilst  being  part  of  the  Eurozone 
secures our Shareholders' investment.

•  Supply chain issues are easing. The number of used 
car  market  transactions  in  the  last  12  months  was 
stable  at  2%  below  last  year  level  and  2%  above  the 
level  two  years  ago.  The  average  price  per  used  car 
increased by 19% year on year while the speed of sales 
has  normalised.  This  has  resulted  in  a  13%  increase 
in the number of days a vehicle is advertised, having 
tailwind for stock of vehicles on our sites. 

•  Real  estate  transactions  number  has  declined  year 
on  year,  mainly  due  to  higher  construction  costs 
and  low  supply  in  the  primary  market.  Most  of  our 
customers work with the secondary market and so the 
commission pool remained healthy.

In  terms  of  the  team  motivation,  the  results  of  a  recent 
employee  engagement  survey  supported  our  view  that 
the  team’s  motivation  is  higher  than  ever.  Over  95%  of 
employees stated that they are proud to be part of BCG and 
would recommend BCG as a good place to work. 

We  are  excited  for  what  the  next  year  will  bring.  We  are 
looking  forward  to  our  monetisation  concept  changes  for 
RE new development. Additionally, if the macro environment 
is  right,  we  anticipate  that  our  successes  this  year  will 
repeat,  including  healthy  growth  of  B2C  and  C2C  both  in 
terms of volumes and ARPU and continued strong growth 
in Services. With an engaged and highly experienced team, 
focusing on continuing to deliver outstanding products and 
services to our customers.

Justinas Šimkus
Chief Executive Officer
28 June 2023

•  After  an  unprecedented  growth 

last  year, 

the 
employment  market  has  been  very  active  this  year. 
Companies  continue  to  face  a  substantial  labour 
shortage. The number of employers using Cvbankas.
lt  decreased  by  4%  from  the  peak  when  it  grew  47% 
in 2022. Average salaries have grown by 13%, leading 
to companies increasing their investment in employee 
search and selection. 

•  More and more people are looking for services online 
which results in rapid Services verticals growth in our 
portfolio. We have 24% more service provider ads on 
our platforms and the yield grew by half. 

•  Continuous  growth  of  eCommerce  activities  results 
in  more  and  more  transactions  moving  online.  This 
has helped the growth of our Generalist platforms and 
ancillary products such as deliveries.

1 Leadership position based on time on site except for Auto24. Auto24 has no significant vertical competitor; the next relevant player is Generalist portal; therefore, relative 
market share is calculated based on time on site proportion relating to the number of active automotive listings as at the end of the reported period. Historical data was 
updated after Similarweb released an improved Mobile Web algorithm and rerun historical data last August.

10

11

Baltic Classifieds Group PLC Annual Report and Accounts 2023STRATEGIC REPORT

Market Overview continued

STRATEGIC REPORT

Market Overview
Macroeconomic Overview

The Group operates in the Baltic region, with 69.7%, 28.3% 
and 2.0% of the Group’s revenue for the financial year ended 
30  April  2023  coming  from  Lithuania,  Estonia,  and  Latvia, 
respectively. 

As a reminder, the Baltics joined the European Union in May 
2004 and the eurozone in January 2011 (Estonia), January 
2014 (Latvia) and January 2015 (Lithuania), all adopting the 
euro as their currency. All three countries also joined NATO 
in 2004 and the OECD in 2010 (Estonia), 2016 (Latvia) and 
2018 (Lithuania).

The  region  has  a  strong  credit  profile  with  some  of  the 
lowest  gross  public  debt  to  GDP  ratios  in  Europe,  which 
averaged  38.4%  in  Lithuania,  18.4%  in  Estonia  and  40.8% 
in  Latvia  in  calendar  year  2022,  significantly  below  the 
Euro area average of 92% (source: Skandinaviska Enskilda 
Banken (SEB), May 2023).

The Baltics have a total population of 5.8 million (Lithuania: 
2.6 million, Estonia: 1.3 million and Latvia: 1.8 million (source: 
Wordometers, April 2023)) and a nominal aggregate gross 
domestic product (“GDP”) of approximately €142.0 billion in 
calendar year 2022 (Lithuania: €66.8 billion, Estonia: €36.2 
billion and Latvia: €39.1 billion (source: Eurostat). 

The  region’s  economy  has  demonstrated  resilience  and 
ability to grow since the global financial crisis of 2008, with 
real GDP per capita growing at a compound annual growth 
rate (“CAGR”) of 4.9% in Lithuania, 3.6% in Estonia and 4.3% 
in Latvia in the period from 2000 to 2022, compared to 1.1% 
European Union (source: Eurostat).

The Baltic economies continue to demonstrate impressive 
resilience to multiple adverse shocks that either happened 
recently  or  are  still  happening:  COVID-19  pandemics, 
Russian invasion of Ukraine, energy and food price shocks, 
high inflation and rising interest rates. 

The  Baltic  economic  growth 
is  being  supported  by 
exceptionally  low  unemployment.  With  real  GDP  growth 
of 1.9% in Lithuania, 2.8% in Latvia and negative growth of 
(1.3)% in Estonia, the unemployment decreased to 5.9% in 
Lithuania,  5.5%  in  Estonia  and  6.9%  in  Latvia  in  calendar 
year 2022 – on average staying below the Euro area average 
of 6.7% (source: Skandinaviska Enskilda Banken (SEB), May 
2023). 

Real GDP per capita CAGR during calendar years 2000-2022

4.9%

4.3%

3.6%

3.8%

Lithuania

Latvia

Estonia

Poland

European Union

United Kingdom*

Germany

France

Spain

1.1%

1.0%

1.0%

0.6%

0.6%

Italy 0.1%

Unemployment level and yearly changes  
of consumer prices and wages

4.6%

4.5%

3.3%

2.6%

8.4%

9.0%

9.0%

9.0%

5.4%

2.6%

2.0%

2.9%

1.5%

Consumer prices,
YoY change

18.9%

19.4%

17.3%

 Lithuania     

 Estonia     

 Latvia

 Euro area

10.5%

6.9%

11.8%

Wages,  
YoY change

4.1%

8.8%

7.5%

4.5%

13.4%

10.7%

9.5%

8.5%

5.2%

8.2%

6.5%

8.1%

4.3%

7.1%

6.2%

7.6%

7.7%

5.9%

5.5%

6.9%

6.7%

6.9%

6.9%

7.1%

7.0%

6.8%

6.5%

6.6%

7.8%

 Lithuania     

 Estonia     

 Latvia

 Euro area

Unemployment

 Lithuania     

 Estonia     

 Latvia

 Euro area

2021

2022

2023F

2024F

2021

2022

2023F

2024F

2021

2022

2023F

2024F

During 2022 inflation peaked in the Baltics, as energy prices 
have gone up much faster for consumers in the Baltics than 
the  rest  of  Europe,  and  is  projected  to  ease  in  2023.  As  a 
result,  consumer  prices  increased  by  18.9%  in  Lithuania, 
19.4%  in  Estonia  and  17.3%  in  Latvia  in  2022  (source: 
Skandinaviska Enskilda Banken (SEB), May 2023). However, 
it  is  forecasted  to  decrease  to  9.0%  in  all  Baltic  countries 
in  2023.  In  2024,  it  is  projected  to  further  decline  to  2.6%, 
2.0% and 2.9% in Lithuania, Estonia and Latvia respectively 
(source: Skandinaviska Enskilda Banken (SEB), May 2023).

Higher wage inflation is no news to the Baltics and is a part 
of increasing prosperity of the region. Low unemployment 
and  high  inflation  supported  even  stronger  wage  growth. 
In  2022  wages  increased  by  13.4%  in  Lithuania,  8.8%  in 
Estonia and 7.5% in Latvia (source: Skandinaviska Enskilda 
Banken (SEB), May 2023)

The home ownership rates1 in Lithuania, Estonia and Latvia 
are some of the highest in Europe: 89% (17% with mortgage 
or  loan2),  82%  (28%  with  mortgage  or  loan)  and  83%  (14% 
with mortgage or loan) respectively (source: Statista, 2021). 
Accordingly,  secondary  market  transactions  in  the  region 
are  popular  and  account  for  the  majority  of  real  estate 
transactions.

It is worth noting, the region presents an attractive business 
environment,  with  each  of  Estonia,  Latvia  and  Lithuania 
ranked  among  the  top  countries  in  the  world  with  respect 
to ease of doing business: Lithuania #11, Estonia #18, and 
Latvia  #19  according  to  the  World  Bank’s  Doing  Business 
2020  report,  while  also  benefiting  from  one  of  the  lowest 
average  labour  costs  in  Europe  (Eurostat,  2022).  All  three 
countries also ranked among the top 20 countries globally 
with  respect  to  the  economic  freedom  enjoyed  in  the 
respective countries (Lithuania #12, Estonia #8, and Latvia 
#16)  (Source:  Economic  Freedom  of  the  World  Annual 
Report, 2022).

Automotive market 

Baltic Classifieds Group currently operates its Auto portals 
in Lithuania and Estonia. During the last 12 months, ending 
April  2023,  there  were  49.7  thousand  new  and  421.3 
thousand  used  car  transactions  in  the  Lithuanian  and 
Estonian automotive market, including local used car sales 
and imports of used cars, primarily from Western Europe.

Over the past 12 months, the Lithuanian and Estonian used 
car  markets  have  witnessed  a  normalisation  in  consumer 
demand.  After  the  pandemic-induced  fluctuations,  the 
demand  has  been  gradually  returning  to  pre-COVID  levels. 
The  persisting  supply  constraints  in  the  Western  Europe, 
stemming  from  the  new  car  market,  have  continued  to 
impact  the  Baltic  used  car  industry.  The  German  market, 
which serves as the primary source of used car imports to 
the  Baltic  countries,  has  maintained  elevated  prices,  still 
restricting the availability of vehicles. 

These  underlying  causes  have  resulted  in  a  13%  increase 
in the time it takes to sell a used car than last year (source: 
Company’s information). It remains lower in comparison to 
the same period 2 years ago.

As  a  result,  the  used  car  market  has  demonstrated  a 
decrease of 5% in the last 12 months, while new car sales 
remain  stable  with  a  1%  decrease.  The  aforementioned 
effects  have  resulted  in  rebounding  used  car  inventory 
levels on our marketplaces. 

With  vehicle  acquisition  costs  remaining  elevated,  the 
average  used  car  price  has  continued  to  grow  by  19%  in 
the  last  12  months  to  €11,174.  Although  used  car  prices 
keep demonstrating upward tendencies, the rate has been 
comparatively lower than that of the previous year. Growing 
prices help increase dealers' commission pool and  balance 
a decline in sold vehicle volumes.

Number of transactions in Lithuania and Estonia

 New vehicles    

 Used vehicles

400K

200K

0

€12K

€8K

€4K

€0

44.0

433.8

50.2

445.7

49.7

421.3

2021

2022

2023

Source: Regitra, Autotyrimai and Maanteeamet

Average used car price in Lithuania and Estonia

 Average used vehicle price

7,253

2021

9,357

2022

11,174

2023

Source: Company information

*CAGR in the United Kingdom showed for the period of the calendar  
years 2000-2019. Source: Eurostat

Source: Skandinaviska Enskilda Banken (SEB), May 2023

1 The home ownership rate measures the share of dwellings that were owner-occupied.

2 Share of the population who are owner-occupants with a mortgage or loan.

12

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Baltic Classifieds Group PLC Annual Report and Accounts 2023STRATEGIC REPORT

Market Overview continued

Market Overview continued

STRATEGIC REPORT

Real Estate Market

Generalist market

Jobs market

its 

The  Group  currently  operates  online  classifieds  portals  in 
the  Jobs  &  Services  markets  of  Lithuania.  During  the  last 
12 months, ending April 2023, the Russian war in Ukraine, 
escalating  inflation,  and  heightened  energy  prices  were 
the  main  obstacles  for  the  Lithuanian  economy,  and  by 
extension 
labour  market.  Employer  activity,  which 
has  been  on  a  rapid  growth  path,  started  decreasing  with 
calendar  2023.  However,  towards  the  end  of  the  financial 
year, the negative growth  decelerated and almost reached 
previous  year  levels.  It  is  critical  to  highlight  that,  despite 
these  obstacles,  the  number  of 
job  advertisements 
remained  significantly  higher  than  pre-2022  levels.  This 
indicates that despite the current challenges, there was still 
a strong demand for workers, revealing a persistent labour 
shortage in the Lithuanian job market.

The average unemployment rate in Lithuania has decreased 
from 7.1% to 5.9% in calendar year 2022, marking the lowest 
level since 2008.

High  competition  among  employers  persists,  however 
jobseekers' activity is showing a promising rebound from the 
post-pandemic  stagnation.  Over  the  last  12  months,  there 
has been a significant surge in applicants on CVbankas.lt, 
with a 20% increase compared to the previous year.

Tight  labour  market  and  high  inflation  supported  strong 
wage  growth,  which  for  the  fourth  consecutive  year 
remained in double-digit territory in Lithuania. The average 
gross  wage  in  Lithuania  has  increased  by  13%  during 
calendar  year  2022.  Growing  wages  support  the  trend  of 
higher investment in employee search and selection.

Average unemployment rate in Lithuania 
during calendar years 2022, 2021, 2020

 Average unemployment rate

8.5%

2020

7.1%

2021

5.9%

2022

Source: The Lithuanian Department of Statistics

Average monthly gross wage in Lithuania 
during calendar years 2022, 2021, 2020

 Average monthly gross wage

1,429

2020

1,579

2021

1,785

2022

Source: The Lithuanian Department of Statistics

8%

4%

0%

€2K

€1K

€0

The  Group  currently  operates  online  classifieds  portals  in 
the  real  estate  markets  of  Lithuania,  Estonia  and  Latvia. 
During  the  last  12  months,  ending  April  2023,  there  were 
218.6 thousand real estate transactions, consisting of 99.7 
thousand  residential  and  118.9  thousand  non  residential 
real estate and land transactions.

The  total  number  of  transactions  was  19%  lower  in 
2023  compared  to  2022.  The  number  of  transactions  of 
apartments  for  sale  in  Vilnius,  Riga  and  Tallinn  decreased 
14% in 2023, compared to 2022.

During  the  last  12  months,  ending  April  2023,  the  real 
estate  market  in  the  Baltics  was  impacted  by  various 
factors,  including  supply-chain  disruptions  and  increased 
costs  of  construction  materials  for  new  developments 
(particularly in the first half of the year) since the beginning 
of  the  war  in  Ukraine,  increasing  home  loan  interest  rates 
and expectations about the decrease of real estate prices. 
Despite  this,  the  real  estate  market  remains  active    and 
customers  continue  to  show  interest  in  buying  or  renting 
real estate.

Furthermore,  the  average  price  per  square  metre  of  an 
apartment for sale has increased by 17% on average across 
Baltic  capital  cities  in  the  calendar  year  2022.  This  larger 
commission  pool  benefits  our  customers  and  helps  to 
balance a drop in transaction volumes.

Number of transactions in Lithuania, Latvia and Estonia, 
during financial years 2023, 2022, 2021

 Number of transactions

300K

200K

100K

0

€2K

€1K

€0

249.5

2021

271.3

2022

218.6

2023

Source: State Enterprise Centre of Registers Lithuania,  
Land Register Latvia, Land Board Estonia

Average real estate prices per square metre 
based on apartment prices in Vilnius, Riga and Tallinn, 
during calendar years 2022, 2021, 2020

 Average real estate prices

1,698

2020

1,875

2021

2,194

2022

The Group currently operates Generalist portals in Lithuania 
and Estonia. E-commerce growth in Lithuania and Estonia 
was  accelerated  by  COVID-19  pandemic  limitations  on 
physical retail in calendar years 2020 and 2021. Customer 
habits  evolved  to  increasingly  shopping  online  which 
translated into a higher number of online buyers, sellers and 
transactions.

The  Lithuanian  and  Estonian  e-commerce  markets  have, 
combined,  grown  at  approximately  21%  CAGR  between 
calendar  years  2016  and  2019,  37%  between  calendar 
years  2019  and  2021,  and  17%  between  calendar  years 
2021  and  2022  (retail  value  RSP  (retail  selling  price), 
source: Euromonitor). Growth in calendar year 2022 slowed 
compared  to  pandemic  years  (calendar  years  2020  and 
2021), but still remained at a high level and kept supporting 
the  growth  of  our  Generalist  platforms  and  ancillary 
products for example, deliveries.

Retail value RSP during calendar years 2016-2027, 
excluding sales tax, current prices

Lithuania, €m

Estonia, €m

Total, €m

2016

2017

2018

2019

2020

2021

2022

2023E

2024E

2025E

2026E

2027E

317

382

469

542

712

996

1,086

1,289

1,396

1,489

1,562

1,626

417

516

628

753

734

898

1,097

1,296

1,057

1,770

1,434

2,430

1,748

2,834

2,054

3,342

2,278

3,674

2,473

3,962

2,642

4,203

2,801

4,427

Source: Swedbank (prices per square metre); State Enterprise Centre of Registers 
Lithuania, Land Register Latvia, Land Board Estonia (number of transactions)

Source: Euromonitor (values updated as per Euromonitor data)

14

15

STRATEGIC REPORT

Our Business at a Glance continued

STRATEGIC REPORT

Our Business at a Glance

We love transactions!

BCG  is  proud  to  be  the  leading  online  classifieds  group  in 
the Baltics, owning and operating 14 online portals across a 
range of sectors and industries, as shown in the Our brands 
section on the following page. Since last year, our portfolio 
has been supplemented with Services portals in Latvia and 
Estonia - GetaPro.lv and GetaPro.ee.

Based  on  the  number  of  user  visits  and  the  number  of 
online listings across the Group portals, BCG is foremost in 
the  online  classifieds  market.  In  2023,  the  Group’s  portals 
were visited on average 61.91 million times per month which 
means that on average, a resident in the Baltics visited one 
of our sites 11 times every month. 

Our portals are amongst the most visited sites in Lithuania 
and Estonia. The vast majority of the Group’s traffic is direct 
traffic. A combination of direct and organic unpaid search 
channels to our websites comprise 86% of the traffic. Very 
little search traffic is paid and total Group advertising and 
marketing expenses are below 2% from Group revenue.

We consider using our portals as one of the easiest and most 
effective ways to reach those interested via advertising and, 
therefore, to transact real estate, auto, and other items, as 
well as job seeking, recruiting or locating a service provider.

Our business model

Our market position

Our  success  is  the  result  of  a  proactive  and  consumer-
focused  business  model  incorporating  both  vertical  and 
generalist  online  portals  as  illustrated  in  the  table  on  the 
following page.

Our  brands  include  vertical  portals  which  serve  particular 
industries  and  facilitate  promotion,  advertisement  and 
sales  within  specific  sectors.  These  portals  attract  a  high 
proportion of loyal and returning business customers (B2C 
listers who have a subscription-based contract). In addition, 
it is also highly used by individual customers and the general 
population  (C2C  listers  carrying  out  one-off  transactions), 
enriching our portals with content that is both unique and 
difficult to duplicate.

We  also  operate  horizontal  or  generalist  portals,  such  as 
general marketplace, online auction and price comparison 
websites,  used  by  individual  customers  and  the  general 
population.

The benefits of this combined-offer business model are: 

•  a 

large  choice  for  prospective  consumers  and 

maximum possible audience;

•  ability to cross-list between the vertical and generalist 
portals widens reach, increases available content and 
provides  opportunity  to  divert  traffic  from  Generalist 
portals to higher monetising vertical portals; and 

•  strong brand awareness across a wide network.

1 Note: there were changes in the cookie consent policy (general obligation to 
consent  within  the  framework  of  data  protection  for  all  cookies  that  are  not 
necessary for technical reasons). 

2  Leadership  position  based  on  time  on  site  except  for  Auto24.  Auto24  has 
no  significant  vertical  competitor;  next  relevant  player  is  Generalist  portal; 
therefore, relative market share is calculated based on time on site proportion 
relating to the number of active automotive listings as at the end of the reported 
period.

3  Historical  data  was  updated  after  Similarweb  released  an  improved  Mobile 
Web algorithm and rerun historical data last August.

The  Group’s  portals  attract  a  large  and  highly  engaged 
consumer audience. 

As  of  30  April  2023,  the  Group’s  portals  were  among  the 
most visited websites in Lithuania and Estonia. According 
to April 2023 ratings from SimilarWeb, (which also include 
websites  such  as  Facebook,  Youtube,  local  news  portals) 
Skelbiu was the 5th, Autoplius - 8th, Auto24 - 10th, Aruodas - 
16th, Osta - 19th in their respective countries. 

Our  overall  portals  leadership  position2  compared  to  the 
closest competitor (in times) has been maintained very strong:

Autoplius

CVbankas

Auto24

Aruodas

Skelbiu

KV + City24 
in Estonia

0

5.6

8.6

29.2

20.7

19.3

16.4

10
 2023     

20

30

 20223     

 20213

The  Baltics  benefit  from  high  levels  of  digital  adoption, 
underpinned by internet access and 4G mobile penetration. 
The  percentage  of  the  population  using  the  internet  at 
home stands at 88% in Lithuania, 92% in Estonia and 91% 
in  Latvia  (source:  Statista,  2022  data).  The  region  also 
performs  highly  in  the  fastest  public  Wi-Fi  global  ranking 
with Lithuania ranked 1st, Estonia 3rd and Latvia 15th (based 
on  2020  calendar  year  data).  High  level  of  digitalisation 
supports the Group’s business and operations and its ability 
to effectively execute its growth strategy. 

Our brands 

Automotive

Real Estate

Jobs & 
Services

Generalist

Lithuania

Estonia

Latvia 

(Services)

(Jobs)

(Services)

(Services)

% of BCG revenue 
for 2023

37% 25% 19% 19%

Our strategy

Our purpose and culture

Our  successful  business  model,  based  on  the  combined 
offer  of  vertical  and  generalist  platforms,  has  been 
supported by strategic decisions to ensure its sustainability. 
These include:

• 

investing  in  fit-for-purpose,  long-term  technology 
capability  –  all  technology  is  developed  in-house 
and  on  a  portal-specific  basis.  This  allows  an  agile 
approach  while  ensuring  shared  components  and 
applications  across  the  platforms.  This  investment 
has  resulted  in  a  scalable  infrastructure  that  is 
capable of handling increasing levels of traffic;

•  focusing on cash generation with excellent margins – 
BCG’s market leader position and strong brand identity 
allow  a  low  marketing  spend  and  the  organisational 
structure  supports  shared  corporate  functions  and 
minimal capital expenditure; and 

•  concentrating 

on 

recruitment 

and  
talent 
retention  –  BCG  prides  itself  on  attracting  a  highly 
skilled  and  efficient  workforce.  The  Group’s  core 
HR  objective  is  to  attract  high  potential  and  highly 
motivated  employees  and  give  them  room  to  grow 
and develop.  

We love transactions!

BCG  exists  to  connect  consumers  with  listers  and  help 
them  transact  more  easily.  The  Board  is  satisfied  that 
the  Group’s  purpose,  values  and  strategy  are  aligned  with 
its  culture.  Our  governance  framework,  organisational 
structure and culture contribute significantly to the delivery 
of our business model and the support of our purpose. 

To  achieve  our  purpose,  we  are  focused  on  the  following 
strategic goals:

•  to enhance the transaction experience
•  to  provide  the  easiest  solution  for  the  sellers  and 

buyers to find each other

•  to ensure simple way of advertising for our consumers 

and listers

•  to be the main solution for our consumers and listers 

transaction needs

 t See pages 58 to 60 for information on our Stakeholders 

and our approach to engagement. 

 t See pages 26 to 45 for information on our approach to 

 t For our strategic aims see Moving our Strategy Forward 

Sustainability. 

on page 18.

16

17

Baltic Classifieds Group PLC Annual Report and Accounts 2023Baltic Classifieds Group PLC Annual Report and Accounts 2023STRATEGIC REPORT

STRATEGIC REPORT

Moving our Strategy Forward

Section 172(1) Statement

“Promoting the success of the Company for the 
benefit of all its stakeholders”.

In  discharging  their  duty  this  year,  the  Directors  (both 
individually  and  collectively,  confirm  that  during  the  year 
under review, it has acted to promote the long-term success 
of  the  Company  for  the  benefit  of  Shareholders,  whilst 
having due regard to the matters set out in section 172(1)
(a) to (f) of the Companies Act 2006 (“Section 172(1)”). 

Companies Act 2006, Section 172(1) 

“A  director  of  a  company  must  act  in  the  way,  he 
considers,  in  good  faith,  would  be  most  likely  to 
promote the success of the company for the benefit 
of  its  members  as  a  whole,  and  in  doing  so  have 
regard  (amongst  other  matters)  to  the  following 
factors: 

The Board of Baltics Classifieds Group PLC recognise all the 
duties codified in law, which includes Section 172(1). 

(a) the likely consequences of any decision in the 

long term; 

The  Board  has  direct  engagement  principally  with  our 
employees and Shareholders but is also kept fully apprised 
of  the  material  issues  of  other  Stakeholders  through  the 
Executive Directors, reports from other members of Senior 
Management and external advisors. 

Pages 58 to 60 outline the ways in which we have engaged 
with  key  Stakeholders  and  focuses  on  the  following  key 
areas: 

•  Who the key Stakeholders are and what we value most 

about them 

• 

Issues that matter the most to each Stakeholder group

(b) the interests of the company’s employees; 

(c) the  need  to  foster  the  company’s  business 

relationships  with  suppliers,  customers  and 

others; 

(d) the  impact  of  the  company’s  operations  on 

the community and the environment; 

(e) the  desirability  of  the  company  maintaining 

a  reputation  for  high  standards  of  business 

conduct; and 

(f) the need to act fairly as between members of 

•  How  the  Board  engages  with  and  has  oversight  of 

the company.”

those Stakeholder groups

•  Principal  Board  decisions  and  how  they  tie  into 

Section 172(1) (a) to (f) 

•  Difficulties for the Board and considerations in making 

these decisions 

The  Board  considers  ‘Principal  Decisions’  to  be  those 
decisions  which  entail  significant  long-term  implications 
and consequences for the Company and/or its Stakeholders 
–  to  distinguish  these  from  the  normal,  ordinary  course 
decision-making processes that the Board engages in. 

n e w

During the year, the Board introduced changes to its Board 
paper  process  which  ensures  that  Stakeholders  and 
S172(1)  considerations  are  explicitly  discussed  in  each 
Board meeting.  

 t The Board’s Principle Decisions can be found on pages 

58 to 60. 

 t Statement of Engagement with Employees on page 94.

 t Statement  of  Engagement  with  Suppliers,  Customers 

and others on page 94.

We love transactions!

Our priority 

Our Strategic aims

We  are  committed  to  being  a  responsible  business.  Our 
priority  is  to  protect  and  support  our  people,  customers, 
Stakeholders and the environment around us. 

Our Company values and behaviours 

For more than a decade, our CEO Justinas Šimkus and COO 
Simonas Orkinas and their long-standing team have built a 
collection of market-leading businesses and strong brands. 
Every  day  we  connect  buyers  and  sellers  and  facilitate 
transactions from cars and real estate, job offers to services 
and consumer goods from professional and private listers. 
The digital marketplaces we operate promote trust, fairness 
and efficiency.

The values and behaviours that we believe in are: 

•  Trustworthiness
•  Entrepreneurship
•  Less is more 
•  Getting things done
•  Marketplace is our hobby
•  Work is fun

Our Stakeholders 

• 
Investors
•  Customers
•  Employees
•  Suppliers
•  Regulatory bodies
•  Environment and community

Responsible business and 
Environment, Social and Governance 
(“ESG”) 

The Sustainable Development Goals (“SDGs”) (also known 
as  the  Global  Goals),  were  adopted  by  the  United  Nations 
in 2015. Our approach to responsible business aligns quite 
naturally with the goals and we have identified five that are 
most material to our business and where we contribute the 
most:

•  Responsible consumption and production 
•  Climate action 
•  Gender equality 
•  Decent work and economic growth 
•  Peace, justice, and a strong institution

Our strategic delivery is based on six strategic aims. 

•  Drive monetisation of core services. Through various 
means, 
including  pricing  actions,  product  and 
packaging development, enable upsell and cross-sell.

•  Drive  more  listings  and  traffic  across  the  Group’s 
portals.  Using  our  market  position  and  brand 
recognition  to  drive  traffic  and  increase  listings, 
resulting in more revenue growth through listing fees, 
subscriptions fees and other sources.

•  Grow  ancillary  revenue  through  existing  and  new 
partnerships.  The  offer  of  ancillary  products  and 
services will grow revenue and also help achieve the 
overarching  objective  of  enhancing  the  transaction 
journey for consumers and listers.

•  Pursue  strategic  opportunities  through  acquisitions. 
The  Group  constantly  evaluates 
its  portfolio  to 
optimise  value  creation  and  will  continue  its  pursuit 
of attractive options for inorganic growth, particularly 
through 
in-market 
acquisitions 
consolidation within the Group’s existing markets, and 
potentially new markets outside of the Baltics with a 
strong focus on similarly high-quality, market-leading 
businesses.

bolt-on 

and 

•  Continuously  improve  the  Group’s  scalability  and 
maintain  high  levels  of  operational  efficiency  while 
making  necessary  investments.  While  the  Group 
already  demonstrates  high  operating  leverage  and 
operational  and  cost  efficiency,  it  is  committed  to 
continue  optimising  costs  and  maintain  high  cash 
conversion.

•  Promote  a  circular  economy  and  minimise  our  own 
impact  on  the  environment.  Continue  to  promote  a 
circular  economy  and  help  customers  to  make  more 
sustainable  choices  using  the  services  provided  by 
our  portals,  while  at  the  same  time  minimising  our 
own impact on the environment.

 t For more on our culture see pages 38 to 41.

 t For more on Engagement with our Stakeholders see 

pages 58 to 60. 

 t For more on our ESG see pages 26 to 45. 

18

19

Baltic Classifieds Group PLC Annual Report and Accounts 2023STRATEGIC REPORT

Financial Review continued

STRATEGIC REPORT

Financial Review
“

We have delivered a robust set of financial results 
this year, and in terms of revenue and profitability, we 
are now a 40% larger entity compared to our IPO.

Lina Mačienė
CFO

Revenue 

Group’s  revenue  grew  19%  to  €60.8  million  (2022:  €51.0 
million).

It  was  a  very  healthy  growth  in  all  four  business  lines, 
underpinned by strength in the core business:

•  Auto business line grew 22% 
•  Real Estate business line grew 21%
•  Jobs & Services business line grew 20% 
•  Generalist business line grew 13% 

The growth came from the core classifieds revenue streams 
- B2C and C2C - which represent 88% of BCG revenue. B2C 
and C2C revenue grew 21% and 25% respectively.

Most  of  the  percentage  increase  represents  underlying 
organic growth in revenue. A small part of the growth reflects 
some disruption in the H2 2022, when due to the Russian 
invasion of Ukraine the internet population was focused on 
reading  the  news  rather  than  shopping  online  /  searching 
for a property or a car, as we estimate that we lost around 
1% of growth last year. This  was an immediate and short-
term impact on revenue which bounced back in a few weeks 
to pre-war levels and our normal run-rate. 

The main drivers of revenue growth were an increase in the 
number  of  advertisements/active  C2C  listings  across  all 
our business sectors, an increasing number of advertisers 
across  our  business  sectors  except  Jobs  and  an  increase 
in  the  average  spend  per  customer/advertisement  across 
all our businesses.

In  April  2022,  shortly  before  the  period  currently  reported 
on,  we  introduced  C2C  price  changes  for  most  of  our 
portals,  reflected  in  the  reported  revenue  numbers.  In 
September  and  October  2022,  we  introduced  B2C  price 
and  package  changes  for  the  Real  Estate,  Auto  and  Jobs 
portals, reflecting improvements to our proposition. These 
contributed to the second half of the year in both Real Estate 
and Auto business lines and in Jobs, since the majority of 
our  contracts  are  year-long,  it  is  rolling  out  throughout  12 
months.

We  continue  seeing  strengthening  network  effects  across 
all business units as a growing number of customers drive 
content, which in turn encourages greater engagement for 
our audience.

The number of B2C customers was stable: 

•  Automotive dealers grew by 3% (from 3,489 in 2022 to 
3,586 in 2023) mainly due to small dealers switching to 
B2C subscriptions rather than placing advertisements 
as if they were C2C customers.

•  Real  Estate  brokers  grew  marginally  from  4,855  in 

2022 to 4,877 in 2023.

•  Jobs number of customers was 4% lower compared to 
a year ago, but by 42% higher than 2 years ago (1,521 
in 2021, 2,243 in 2022 and 2,162 in 2023).

In C2C, the number of active ads and listings grew across 
all  business  lines.  In  Real  Estate,  Auto  and  Generalist  the 
growth  was  primarily  driven  by  the  underlying  market 
conditions, i.e. longer selling time (which means each advert 
is active for more time). The growth in Services active ads 
number  was  driven  by  the  growing  client  base  using  our 
platform and the recent acquisition of GetaPro.

Revenue by business line

+19%

+21%

+13%

+20%

 2023

 2022

+22%

€70m

€60m

€50m

€40m

€30m

€20m

€10m

€0m

Auto

Real 
Estate

Generalist

Jobs & 
Services

Total 
Revenue

B2C - Number of Dealers/Brokers/Customers by business line

C2C - Number of Active Ads/Listings by business line

+0%

+3%

 2023

 2022

(4)%

Auto
No. of Dealers

Real Estate 
No. of Brokers

Jobs1
No. of Customers

B2C - ARPU5

+17%

 2023

 2022

+30%

+22%

5K

4K

3K

2K

1K

0

€400

€300

€200

€100

€0

+4%

 2023

 2022

24%

+14%

+24%

Auto
No. of  
Active Ads2

Real Estate 
No. of  
Active Ads

Services3
No. of  
Active Ads

Generalist4
No. of  
Listings

C2C - Revenue per Ad/Listing

+14%

+51%

+7%

 2023

 2022

+14%

100K

80K

60K

40K

20K

0

€25

€20

€15

€10

€5

€0

Auto
ARPU

Real Estate 
ARPU

Jobs1
ARPU

Auto
Monthly Rev. 
per Ad2

Real Estate 
Monthly Rev. 
per Ad

Services3
Monthly Rev. 
per Ad

Generalist4
Revenue per 
Listing

In terms of ARPU in our B2C segment:

In terms of ARPU in our C2C segment:

•  Auto  ARPU  was  up  30%  due  to  price  and  packaging 
changes  implemented  mid-2022  (in  September  and 
October  2021)  and  most  recent  price  and  packaging 
changes done in mid-2023 (in September and October 
2022).  We  expect  further  upside  from  the  price 
changes  in  the  longer-term  when  inventory  levels 
recover in full, and dealers increase their packages. 
•  Real  Estate  ARPU  was  up  22%  due  to  subscription 
fee  and  packaging  changes  which  took  place  mid-
2022  and  mid-2023.  The  changes  implemented  from 
September  2021  to  January  2022  were  aimed  at 
both  growth  in  ARPU  and  incentivising  customers 
to  choose  individual  and  more  premium  accounts 
for  brokers.  This  year's  annual  pricing  event  was 
implemented during September and October 2022 and 
was rolled out during the period to January 2023.
•  Jobs  ARPU  was  up  17%  due  to  increased  prices. 
Revenue-wise, our jobs portal CVbankas is 13% bigger 
than  it  was  a  year  ago  and  130%  bigger  than  it  was 
2  years  ago.  CVbankas,  being  the  market  leader, 
is  well-positioned  to  take  advantage  of  a  vibrant 
employment  market  with  low  unemployment  rates, 
ensuring continued revenue growth. Increased prices 
were implemented on new and renewing customers in 
September 2021 and were rolling out to the customers 
through  the  12-month  cycle  until  Autumn  this  year. 
This year the new prices were introduced in September 
2022 and like last year are rolling out to the customers 
through the 12-month cycle.  

•  Auto 

average  monthly 

active 
advertisement  was  up  7%  due  to  price  changes  and 
rising  average  transaction  values  (the  average  car 
price on our portals grew 19%).

revenue 

per 

•  Real  Estate  average  monthly  revenue  per  active 
advertisement was up 14% due to price changes and 
rising  average  transaction  values  (apartment  prices 
per square metre in Baltic capitals have increased by 
17%6).

•  Services  average  monthly 

revenue  per  active 
advertisement  was  up  51%  mainly  due  to  price 
changes  and  an  increased  usage  of  our  value-added 
services.

•  Generalist average revenue per listing was up 14% due 
to  price  changes,  rising  average  transaction  values 
and  the  introduction  of  a  value-based  pricing  in  the 
automotive and real estate categories.

Operating costs

The  Group  has  operated  in  a  higher  inflation  environment 
for  several  years  and  average  yearly  inflation  in  calendar 
2022 in the Baltics was 19%7. However, our costs represent 
a  relatively  small  proportion  of  our  revenue  and,  due  to 
continued  cost  management,  this  did  not  significantly 
affect our profitability. 

The  majority  of  our  operating  costs  are  people  costs.  Our 
team grew from 127 FTEs in April 2022 to 134 FTEs in April 
2023,  including  5  GetaPro  employees  who  joined  BCG  in 

1 CVbankas.lt only. 
2 The group presents the average monthly revenue per active C2C auto listing on the basis of the C2C revenue generated by auto listings only, excluding any C2C revenue 
generated from vehicle parts, vehicles other than autos and other C2C listings. 
3 Services include Paslaugos.lt and GetaPro.lv. 
4 Skelbiu.lt only. 
5 ARPU is the monthly average revenue per user (in Auto – per dealer, in Real Estate – per broker, in Jobs – per client).
6 Average apartment price change per square metre in Baltic capitals is calculated based on Swedbank Research & Macrobond data.
7 Swedbank Economic Outlook, April 2023: CPI (average annual %) in 2022: Lithuania 19.6, Estonia 17.3, Latvia 19.4.

20

21

Baltic Classifieds Group PLC Annual Report and Accounts 2023Baltic Classifieds Group PLC Annual Report and Accounts 2023STRATEGIC REPORT

Financial Review continued

Financial Review continued

STRATEGIC REPORT

July  2022  with  the  GetaPro  acquisition.  Excluding  one-off 
costs  from  the  comparative  period,  investment  into  our 
people increased by 28% to €9.6 million (2022: €7.5 million). 
We appreciate and invest in talent, therefore the majority of 
the  increase  in  people  costs  was  driven  by  annual  salary 
reviews and the cost of a performance share plan (“PSP”) in 
the amount of €1.6 million (2022: €0.6 million). 

Other  Group  costs  comprise  marketing,  IT  and  general 
administrative  expenses.  We  have  supported  several  non-
governmental organisations (NGOs) assisting Ukraine and 
Ukrainians fleeing the war in their country by donating €0.1 
million (€0.2 million in 2022). This has not been treated as 
an adjusting item.

Net finance expense

Our  finance  costs  comprise  mainly  of  interest  costs  (2% 
margin plus Euribor until the 2022 annual results release on 
the  7th  of  July  2022,  reducing  the  margin  to  1.75%  since 
then)  in  the  amount  of  €2.6  million  and  the  commitment 
fees  relating  to  the  €10.0  million  unsecured  and  undrawn 
Revolving Credit Facility (“RCF”). Due to the IPO related one 
off debt refinancing costs in the comparative period, there 
is a significant decrease in reported net finance costs (from 
€11.2 million in 2022 to €2.7 million in 2023).

Net debt and leverage

During  2023,  €14.0  million  of  the  existing  debt  has  been 
voluntarily repaid. Compared to the end of 2022, net debt1 
was reduced by €21.1 million to €45.3 million (as at 30 April 
2022:  €66.4  million)  with  leverage1  at  1.0x  (as  at  30  April 
2022: 1.7x).

€m, unless stated otherwise

30-Apr-23

30-Apr-22

Bank Loan principal amount

Customer credit balances2

Total Debt

Cash

Net Debt

Adjusted EBITDA LTM 
(see note 5 to the consolidated 
financial statements)

 70.0 

2.4 

     72.4 

     27.1 

 84.0 

       2.3 

       86.3 

        19.9 

        45.3 

        66.4 

        46.0 

        39.3 

Leverage

          1.0x 

          1.7x 

Tax
The  Group  tax  charge  of  €3.2  million  (2022:  €1.4  million3) 
represented an effective tax rate of 12% (55% in 2022). The 
Group tax charge is a net of:

•  current tax expense of €4.9 million (2022: €3.1 million); 

and 

•  change  in  deferred  tax  which  is  positive  €1.8  million 
and  includes  €1.4  million  deferred  tax  from  acquired 
intangibles  (2022:  €1.7  million  included  €1.4  million 
deferred tax from acquired intangibles).

€m, unless stated otherwise

Revenue

Operating cost excluding D&A

Add back: IPO related costs 
(see note 5 to the consolidated financial statements)

EBITDA (non-IFRS)

EBITDA margin % (non-IFRS)

D&A

Add back: Amortisation of acquired intangibles

Operating Profit

Net finance costs

Add back: IPO related financing costs  
(see note 5 to the consolidated financial statements)

Profit before tax

Income tax expense

Add back: Deferred tax impact of amortisation of 
acquired intangibles

Net income (Profit for the period)

WANS, million

EPS, € cents

IFRS  
Measures  
2023

60.8

(14.8)

Adjusted 
Measures  
2023

60.8

(14.8)

IFRS  
Measures  
2022

51.0

(20.4)

46.0

76%

46.0

76%

30.5

60%

Adjusted 
Measures  
2022

51.0

(20.4)

8.8

39.3

77%

(17.0)

(17.0)

(16.9)

(16.9)

29.1

(2.7)

26.4

(3.2)

23.2

496.1

4.7

16.2

45.3

(2.7)

42.6

(3.2)

(1.4)

38.0

496.1

7.7

13.6

(11.2)

2.4

(1.4)4

1.14

488.5

0.24

16.1

38.5

(11.2)

6.7

34.1

(1.4)

(1.5)

31.2

488.5

6.4

IFRS  
Measures 
change

Adjusted 
Measures 
change

19%

19%

51%

17%

16% pts

(1% pts)

113%

17%

n.m.

25%

n.m.

22%

n.m.

20%

1 Alternative performance measure, see note 5 to the consolidated financial statements for more detail.

2 Customer credit balances relate to amounts held by customers in e-wallets and are included within trade and other payables as well as cash and cash equivalents. 

3  The  Company  has  restated  a  2022  deferred  tax  amount  as  set  out  in  note  3  to  the  financial  statements.  The  amount  was  a  non-cash  item  and  related  to  the  IPO 
refinancing,  therefore  in  2022  we  were  adjusting  our  performance  measures  for  this  item  to  present  the  normalised  operating  business  profitability.  Accordingly,  the 
adjustment has no impact on the prior year consolidated net cash flow, adjusted business profitability or consolidated statement of financial position. However, there is 
a €1.3 million reduction on 2022 accounting profit.

4 Restated, see note 3 for further details.

Profitability and Alternative 
Performance Measures

The  Group  has  identified  certain  Alternative  Performance 
Measures  (“APMs”)  that  it  believes  provide  additional 
useful information on the performance of the Group. These 
APMs  are  not  defined  within  IFRS  and  are  not  considered 
to be a substitute for, or superior to, IFRS measures. These 
APMs may not be necessarily comparable to similarly titled 
measures used by other companies. 

Directors use these APMs alongside IFRS measures when 
budgeting  and  planning,  and  when  reviewing  business 
performance. 

 t For  alternative  performance  measure  descriptions 
and  reconciliation  to  IFRS  measures,  see  note  5  to  the 
consolidated financial statements.

For  clarity,  since  the  IPO,  where  share-based  payment 
charges arise because of the operation of the Group’s post-
IPO Remuneration Policy, such as the PSP plan, these are 
not  treated  as  adjusting  items.BCG  intends  to  return  one 
third  of  adjusted  net  income  each  year  via  an  interim  and 
final  dividend.  For  this  purpose,  we  show  amortisation  of 
acquired intangibles and the tax effect on it together with 
the adjusting items in the table above. Adjusted net income 
grew 22% and reached €38.0 million (€31.2 million in 2022). 
Profit  for  the  period  grew  to  €23.2  million  (€1.1  million  in 
20221) due to the fact the comparative period was affected 
by IPO related costs.

Operating  profit  and  adjusted  operating  profit  is  used  to 
review  business  performance.  Adjusted  operating  profit 
grew  17%  to  €45.3  million  (€38.5  million  in  2022)  and 
reported operating profit more than doubled to €29.1 million 
in the year 2023 (€13.6 million in 2022). 

This  year  there  were  no  add-backs  to  our  EBITDA.  We 
compare this year's EBITDA to last year's adjusted EBITDA 
because both reflect core operating profit before D&A (95% 
of  D&A  is  amortisation  of  acquired  intangible  assets)  and 
in the last year’s case also one-time IPO-related costs. Our 
EBITDA grew 17% to €46.0 million (adjusted EBITDA in 2022 
was €39.3 million). 

The EBITDA margin was 76% despite growing public listed 
company  related  costs,  operating  in  a  higher  inflation 
environment  and  our  support  to  NGOs.  Adjusted  EBITDA 
margin in 2022 was 77%.

Earnings per Share (“EPS”)
Basic EPS was 4.7 € cents based on the weighted average 
number of shares during 2023 of 496,082,891. (0.2 € cents 
for 20221 based on weighted average number of shares of 
488,467,552). 

Adjusted basic EPS for 2023 grew 20% and was 7.7 € cents 
(6.4 € cents for 2022). 

The  dilution  effect  on  EPS  from  the  employee  share 
arrangements this year was minor.

Cash flow and cash conversion
Cash  generated  from  operating  activities  grew  18%  if  we 
adjust  the  comparatives  with  IPO  fees  paid  (from  €40.5 
million  in  2022  to  €48.0  million  in  2023).  Reported  cash 
generated  from  operating  activities  grew  41%  from  €34.1 
million in 2022.

Generated  cash  was  used  to  reduce  the  loan  liability  by 
partially  paying  down  the  debt.  We  also  bought  Company 
shares  to  Employee  Benefit  Trust  (“EBT”)  for  future 
employee  awards  (the  number  of  options  granted  in  our 
second year was 1.5 million shares).

Cash conversion2 maintained at 99%. 2022 cash conversion 
was also 99%.

Capital allocation
In addition to operating purposes, the generated cash was 
used to the below: 

• 

In July 2022 we acquired a Services vertical GetaPro 
for €1.6 million. 

•  The first final dividend for the year ended 30 April 2022 
of 1.4 € cents per share was paid on 14 October 2022, 
totalling €7.0 million. 

•  For 2023, the Board has declared an interim dividend 
of 0.8 € cents per share, which was paid on 25 January 
2023, totalling €4.0 million.

•  We reduced the loan liability by partially paying down 
the  debt  in  the  amount  of  €14.0  million  (2022:  €14.0 
million).

•  We bought 1.5 million of Company shares (paying €2.8 
million)  to  Employee  Benefit  Trust  (“EBT”)  for  future 
employee awards.

•  Post-AGM  we  have  started  buying  back  Company 
shares and by the end of the reporting period we had 
bought 3.4 million of Company shares for cancellation 
(paying €5.8 million for it). 

We intend to use all the cash we generate in a year, within 
that same year or shortly thereafter for the below: 

•  BCG intends to return one third of adjusted net income 
each  year  via  an  interim  and  final  dividend,  split 
approximately  one  third  and  two  thirds,  respectively. 
If approved at the AGM, the final dividend for the year 
2023 will be paid on 13 October 2023 to members on 
the register on 8 September 2023. 

•  We  will  continue  considering  value-creating  M&A 
opportunities.  All  options  for  financing  attractive 
acquisition opportunities remain open, including using 
cash, increasing our debt and even seeking additional 
equity capital. However, using cash is the most likely 
and  this  would  most  likely  not  affect  dividends  but 
might reduce capacity for share buy-backs.

•  We  intend  using  a  combination  of  share  buy-backs 

and debt repayment from the balance of cash. 

We also intend to keep our capital policy under review and 
may revise it from time to time.

Going concern
The  Group  generated  significant  cash  from  operations 
during the period. As at 30 April 2023 the Group had drawn 
none  of  the  €10.0  million  unsecured  Revolving  Credit 
Facility (“RCF”) and had cash balances of €27.1 million. The 
€10.0 million RCF is committed until July 2026.

Lina Mačienė 
Chief Financial Officer 
28 June 2023

1  The  Company  has  restated  a  2022  deferred  tax  amount  as  set  out  in  note  3  to  the  financial  statements.  The  amount  was  a  non-cash  item  and  related  to  the  IPO 
refinancing,  therefore  in  2022  we  were  adjusting  our  performance  measures  for  this  item  to  present  the  normalised  operating  business  profitability.  Accordingly,  the 
adjustment has no impact on the prior year consolidated net cash flow, adjusted business profitability or consolidated statement of financial position. However, there is 
a €1.3 million reduction on 2022 accounting profit.

2 Alternative performance measure, see note 5 to the consolidated financial statements for more detail.

22

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STRATEGIC REPORT

STRATEGIC REPORT

Operational Review
“

Our second successful year as a public company 
has passed. We continue to learn the nuances of 
being a publicly listed company whilst continuing 
to do what we do  best – operating our business in 
an entrepreneurial, agile, and pragmatic way.

Simonas Orkinas
COO

Our  second  successful  year  as  a  public  company  has 
passed. We continue to learn the nuances of being a publicly 
listed  company  whilst  continuing  to  do  what  we  do  best 
–  operating  our  business  in  an  entrepreneurial,  agile,  and 
pragmatic  way.  At  BCG  we  now  operate  a  hybrid  working 
culture, a mix of office and remote working. We found this 
method to be a healthy balance of working effectively and 
being social, ultimately leading to a happy team.

In  2023,  industries  emerged  from  a  substantial  period  of 
pandemic  restrictions,  but  entered  a  high  inflation  and  a 
growing interest rate environment. This created challenges 
and  opportunities  for  BCG.  We  have  continued  supporting 
industries  by  continuously  developing  products  and 
features in all our business lines.

Let’s  take  a  brief  look  at  our  key  product  developments  in 
2023 by business line:

Auto

We  signed  a  contract  with  a  new  strategic  partner  for 
our  private  label  car  financial  intermediation  offering  on 
Autoplius.lt.  The  new  cooperation  provides  us  with  better 
commercial  conditions  and  higher  growth  possibilities  as 
well as a more integrated product development to improve 
our offering towards end consumers.

We improved our B2C offering on Autoplius.lt by introducing 
four packages for dealers to replace the existing two. This 
provides  customers  with  more  choice  on  the  services 
and  ad  activation  limits  that  suit  their  business.  The 
introduction of activation limits in dealer subscription plans 
meant to improve monetisation of those clients that receive 
more value due to higher stock turnover.  This also improves 
buyers' experience by limiting the number of relisted ads.

On  Auto24.ee  we  introduced  a  new  B2C  package  and 
ad  activation  limit.  Similarly  to  Autoplius.lt,  the  goal  is  to 
improve monetisation and buyer experience. In addition, our 
car  financing  product  was  upgraded  to  offer  better  terms 
for  car  buyers  and  the  car  lease  ceiling  price  was  raised. 
These  developments  broaden  the  addressable  market.  To 
give  more  exposure  to  financing  products,  we  provide  the 
option  for  buyers  to  search  for  a  car  by  monthly  payment 
instead of a total price.

Real Estate

introduced  a  fourth  B2C  package  on  Aruodas.lt 
We 
following the“pay more - get more” principle. This package 
is  targeting  premium  agents  who  want  to  stand  out,  get 
the best branding and maximum exposure of their ads. We 
also  made  agent  authentication  mandatory.  This  way  we 
prevent multiple agents from using a single account which 
translates  into  a  higher  content  quality  and  better  buyer 
experience.

On both Aruodas.lt and KV.ee we introduced a new product 
for real estate developers. New developments are presented 
on  a  platform  in  a  more  prominent  way,  providing  more 
relevant information for buyers as well as more branding for 
developers. A new monetisation model has been applied for 
the product on a per-development basis.

We  further  developed  a  virtual  telephone  numbers  service 
for C2C customers on Aruodas.lt. Sellers are provided with 
the  logs  of  answered  and  missed  calls  enabling  them  to 
manage  phone  leads  more  easily  and  maximise  the  value 
our platform provides. Virtual numbers strongly contribute 
to  the  privacy  of  personal  data  and  the  marketing  of  our 
service.

Jobs & Services

On CVbankas.lt we introduced a salary estimator tool. This 
new  feature  provides  comprehensive  salary  statistics  for 
over  100  popular  job  positions  across  different  cities  in 
Lithuania.  Users  can  access  various  salary  metrics  such 
as average and median salary expectations of jobseekers, 
changes  over  a  6-month  period,  and  average  salaries 
offered by employers.

To  facilitate  the  usage  of  CVbankas.lt  for  big  clients,  we 
developed  role-based  access  management.  Companies 
can  now  create individual  logins  for  their  employees. This 
allows  employers  to  manage  access  to  job  ads  and  set 
limits on the number of ads each employee can post, as well 
as control the usage of the resumes' database.

On our newly acquired Services marketplace Getapro.lv we 
implemented  a  subscription  based  monetisation  model. 
Our  experience  of  operating  a  Services  marketplace  in 
Lithuania  shows  that  this  is  the  best  monetisation  model 
at the moment.

Generalist

On  the  Skelbiu.lt  automotive  and  real  estate  categories 
we  implemented  value-based  pricing.  This  is  the  same 
C2C  pricing  model  as  on  verticals.  This  model  maximises 
revenue  by  utilising  the  price  elasticity  of  sellers  selling 
items of very different value.

Several  upgrades  were  implemented  on  Skelbiu.lt  in  the 
fraud prevention and content quality areas. We introduced 
two factor authentication for high risk logins and upgraded 
moderation  tool  to 
improve  work  automation  of  the 
moderation team and minimise human errors.

We introduced packages for business customers on Osta.
ee.  This  step  improves  monetisation  and  helps  to  control 
the  amount  of  B2C  content  on  the  platform  and  prevents 
C2C content from being flooded by B2C.

Aside  from  all  the  consumer  facing  developments, 
substantial    progress  has  been  made  ‘under  the  hood’.  In 
2023,  we  successfully  tested  disaster  recovery  plans  for 
our  biggest  Estonian  websites.  Websites  were  switched 
to  be  served  from  a  different  datacenter  in  a  different 
geographical location. This development is very important 
to ensure business continuity.

Simonas Orkinas 
Chief Operating Officer 
28 June 2023

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STRATEGIC REPORT

Sustainability Report

Contents

Pages

Overview of our ESG strategy

•  Alignment with wider global goals 

26-27

Overview of our ESG 
strategy 

Overview  of  our  ESG  strategy  BCG  is  committed  to  being 
a  responsible  business  and  our  priority  is  to  protect  our 
people,  support  our  customers  and  Stakeholders  and 
continue to protect the environment around us.

Our Environmental, Social and Governance (“ESG”) strategy 
can be split into two main components: 

• 

 being a sustainable business by limiting our impact 
on  the  environment,  providing  a  secure  and  diverse 
workplace  for  our  employees  and  ensuring  strong 
governance; and

•  helping customers to make more sustainable choices 
and  encouraging  a  circular  economy  through  four  of 
our business lines: Real Estate, Auto, Jobs & Services 
and Generalist.

The Board has reviewed and approved BCG’s ESG strategy. 

Our ESG working group makes sure we follow and continue 
to  evolve  our  strategy  and  make  progress  towards  our 
goals. We have expanded the ESG working group this year 
to include two more employees and the group now consists 
of  five  members,  three  Executive  Directors  and  two  other 
employees. The Chair, together with Non-Executive Director 
Jurgita  Kirvaitiene,  serve  as  sponsors  to  the  ESG  working 
group and are actively involved in its activities. The Board 
fully supports the initiatives of the ESG working group and 
gives  Board-level  oversight  on  environmental,  social  and 
governance issues to look over our progress in fulfilling our 
ESG goals. For more information on the ESG working group, 
see the TCFD Report on page 31.

Alignment with wider global goals

The  Sustainable  Development  Goals  (“SDGs”),  also  known 
as  the  Global  Goals,  were  adopted  by  the  United  Nations 
in 2015 as a universal call to action to end poverty, protect 
the planet, and ensure that by 2030 all people enjoy peace 
and prosperity. Our approach to responsible business aligns 
quite  naturally  with  these  goals  and  we  have  identified 
five  that  are  most  material  to  our  business  and  where  we 
contribute the most.

•  ESG materiality assessment

•  Our ESG progress during 2023

Environment

•  Helping customers to make more 

sustainable choices

•  The Task Force on Climate-related Financial 

Disclosures (“TCFD”) Report

•  TCFD compliance statement and 

disclosure index

•  Sustainability governance

•  Climate strategy - risks and 

opportunities

•  Climate-related risk management

27

27

28-29

30-37

30

31

31-34

34

•  Energy and Greenhouse Gas Report

35-36

•  Carbon neutrality

•  Science Based Targets initiative

•  Environmental targets

People and culture

•  Culture and values

•  Diversity and inclusion

•  Talent attraction and retention

•  Employee engagement and wellbeing

•  Access and affordability

•  Social and community issues

•  Social targets

Governance and compliance

•  Data security and privacy

•  Compliance

•  Governance targets

37

37

37

38

38

39

39

40

41

41

42

42-43

43

Sustainability Accounting Standards Board (SASB) 
disclosure topics & accounting metrics

•  Disclosure index

44

Non-financial and sustainability information statement

•  Disclosure index

45

Gender  
equality

Decent work and 
economic growth

Responsible consumption 
and production

We  believe  in  the  power  of  diversity  to 
establish a creative workplace. The Group 
actively supports women choosing careers 
in  the  technology  industry.  As  of  30  April 
2023, 51% of employees were female. 

We  are  highly  focused  to  provide  a 
safe,  happy  and  supportive  working 
environment.  The  Group  seeks  to  treat 
all  of  its  employees  equally,  regardless  of 
gender,  age,  disability,  health,  nationality, 
ethnic origin, religion, political belief, gender 
identity, family status or lifestyle, including 
when evaluating performance and making 
hiring and promotion decisions.

Many  of  the  Group’s  portals,  by  their 
nature,  play  a  key  part  in  facilitating  the 
circular  economy,  in  promoting  the  reuse 
and  repair  of  unwanted  assets,  whether 
they  be  vehicles  or  vehicle  parts  traded 
through  our  Auto  portals,  or  used  goods 
traded through our Generalist portals.

Climate  
action

Peace, justice, and a 
strong institution 

We seek to minimise the environmental impact of our business, that 
is why we set a goal to become net zero by 2050. During 2023 we 
made progress in our net zero journey by setting clear targets that will 
help us minimise our impact on the environment. In addition to that, 
we  submitted  our  near-term  targets  to  the  Science  Based  Targets 
initiative (SBTi) Business Ambition for 1.5°C. We have already made 
steps towards our goal to become net zero: in 2023 we reduced our 
total CO2 emissions in direct operations by 45% and increased the 
portion of electricity used from renewable sources from 63% to 73%.

ESG materiality assessment

In  order  to  have  a  successful  sustainability  strategy  in  the 
long  run,  we  decided  to  perform  a  materiality  assessment 
and  identify  the  most  material  ESG  topics  for  BCG.  We 
considered  various  topics  raised  by  investors,  ESG  rating 
agencies, Senior Management and employees to determine 
the ESG issues relevant to our business and industry where 
we  may  be  able  to  have  the  biggest  impact.  We  reviewed 

We run our business in a responsible manner and being trustworthy 
is one of our top priorities. We are committed to preventing slavery 
and human trafficking, we require the highest standards of honesty 
and integrity in all our business relationships, and we are committed 
to  supporting  human  rights  through  our  compliance  with  national 
laws and internal policies. 

several  ESG  reporting  frameworks  and  ultimately  selected 
the SASB Standards based on its industry-specific alignment 
to what we believe are material ESG issues to BCG. The six 
most material sustainability issues which were agreed by the 
Board as focus areas for BCG are listed below, together with 
other sustainability matters that we care about:

Environmental

•  GHG Emissions

•  Air Quality

•  Energy Management

•  Water & Wastewater 

Management

Social

Governance

•  Labor Practices

•  Employee Health & Safety

•  Employee Engagement, Diversity & 

Inclusion

•  Access & Affordability

•  Human Rights & Community 

Relations

•  Customer Privacy

•  Data Security

•  Business Ethics

•  Waste & Hazardous Materials 

•  Product Quality & Safety

•  Competitive Behaviour

Management

•  Ecological Impacts

•  Physical Impacts of Climate 

Change

•  Customer Welfare

•  Selling Practices & Product Labelling

•  Product Design & Lifecycle 

Management

•  Business Model Resilience

•  Supply Chain Management

•  Materials Sourcing & Efficiency

•  Management of the Legal & 
Regulatory Environment

•  Critical Incident Risk 

Management

•  Systemic Risk Management

Our ESG progress during 2023

Environmental

Social

Governance

 • Set goals in our net zero journey

•  Set our social goals

 • Submitted our near term targets to 

•  Maintained our employee tenure 

Science Based Targets initiative (SBTi) 
Business Ambition for 1.5°C

 • Materiality assessment for 
sustainability completed

 • Reduced our emissions by 45%

 •

Increased the portion of electricity used 
from renewable sources from 63% to 
73%, while emission-free electricity was 
increased from 66% to 87%

 • Updated our ESG risk register

at 8 years

•  Completed employee engagement 
survey that showed that more 
than 95% of employees are proud 
to be a part of BCG team

•  Maintained gender diversity with a 

split of women/men: 51:49

•  Set our governance and 

compliance goals

•  First SASB report completed

• 

Introduced modifications to the 
Whistle-Blowing Policy, including 
the installation of a local inbox 
for the office and communication 
to staff about the option of 
contacting the Audit Committee 
Chair for whistle-blowing reasons 

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Environment

Helping customers to 
make more sustainable 
choices 

We take pride in the fact that many of the Group's portals, 
whether  they  be  used  products  traded  via  our  Generalist 
portals or automobiles or vehicle parts exchanged through 
our Auto portals, play an important role in encouraging the 
circular  economy  and  the  reuse  and  repair  of  undesirable 
assets.  As  a  result,  they  offer  a  green  commerce  channel 
that  allows  consumers  and  businesses  to  become  more 
environmentally conscious while also preventing secondary 
items from being disposed of, being recycled, or being put 
out of use. 

Additionally, the online nature of the transactions facilitated 
by  the  Group  and  in  particular  the  Jobs  &  Services  portal, 
which  links  local  employees  and  service  providers  with 
those in need of their services, all contribute to minimising 
greenhouse gas ("GHG") emissions related to unnecessary 
travel.

Real Estate

Generalist

In  the  Baltics,  which  have  some  of  the  highest  home 
ownership  rates  in  Europe,  residential  real  estate  is  a 
significant industry. The Group's Real Estate online listings 
portals play a vital role in the Baltic real estate market, which 
enables us to significantly improve the real estate industry's 
environmental  performance.  By  enabling  our  consumers 
to publish high quality photos, video tours, floor plans, and 
property  descriptions  online,  our  Real  Estate  platforms 
assist to decrease needless trips to estate agents' offices 
and inappropriate houses.

We also continuously create new tools for our platforms to 
assist clients in saving time and resources. At the moment, 
many  elements  are  incorporated  into  the  advertisements 
so  that  consumers  may  conserve  resources  and  benefit 
the environment. The ads provide the opportunity to verify 
a location on a map, providing both a route and street view 
option, in order to save wasted time and travel. Moreover, by 
offering 3D tours and films to house buyers, our clients are 
able  to  cut  down  on  in-person  viewings  and  travel-related 
emissions. 

Several of our Real Estate websites have included a function 
that  allows  house  seekers  to  check  the  typical  heating 
costs  in  a  particular  building,  together  with  the  energy 
class  and  air  quality,  including  information  on  ambient  air 
pollutants,  nitrogen  dioxide  (NO2)  and  coarse  particulate 
matter (PM10).

Auto

We  place  a  high  priority  on  promoting  environmentally 
friendly  new  technologies  and  introducing  cleaner,  more 
effective fuel kinds. To make it simpler for car consumers 
to look for more ecologically friendly automobiles, our Auto 
websites have made certain steps.

For electric cars ("EVs"), we have included extra fields like 
range  and  battery  capacity.  Also,  we  add  information  on 
emissions,  the  rate  of  the  pollution  levy,  and  fuel  usage 
to  automobile  advertisements.  This  makes  it  simple  for 
automobile  purchasers  to  determine  which  models  are 
more ecologically friendly and to base their judgements on 
that information.

In  order  to  inform  people  about  more  environmentally 
friendly car alternatives, we also produce a series of articles 
for consumers on EVs and videos about the models that are 
currently on the market. 

Our  online  classifieds  and  marketplace  portals  not  only 
offer one of the best ways for consumers to advertise and 
find  goods  and  services  across  the  Baltics,  but  they  also 
direct clients towards environmentally friendly options. By 
purchasing  used  goods  on  our  Generalist  portals  rather 
than  brand-new  ones,  whether  it  be  a  laptop  or  a  bicycle, 
fewer  products  need  to  be  made  and  end  up  in  landfills. 
Also, we provide a platform for easy shipment of purchased 
goods. Time, gasoline, and other resources are saved in this 
way. All of this encourages a circular economy and results 
in reduced GHG emissions and material waste. 

Also,  we  enhanced  the  pets  category  by  requiring  more 
specific 
information  about  pets,  such  as  the  seller's 
registration  number  and  the  pet's  microchip  number,  and 
we work with local authorities to promote ethical and pet-
friendly breeding. Based on this information, the buyer may 
choose  more  wisely.  He  or  she  might  decide  to  get  a  pet 
from  a  recognized  breeder  to  ensure  that  the  animal  was 
bred responsibly.

The  addition  of  a  new  category  for  rubbish  collection 
services  is  another  enhancement  that  aids  our  clients  in 
making  more  environmentally  friendly  decisions.  Rubbish 
collection  services  can  only  be  offered  by 
licensed 
providers.  It's  conceivable  that  unlicensed  suppliers  harm 
nature  by  discarding  trash  in  a  forest  or  another  arbitrary 
location. In order to control the content and combat illegal 
rubbish collectors who seriously harm the environment, we 
also work with local authorities.  

Jobs & Services

Customers  may  locate  the  services  they  require  online 
through  the  Group's  Jobs  &  Services  websites,  enabling 
them  to  make  more  environmentally  friendly  decisions. 
Online  job  searchers  and  recruiters  may  connect  through 
our  Jobs  site,  and  those  in  need  of  local  employees'  and 
service  providers'  services  can  connect  through  Services 
portals.  This  reduces  GHG  emissions  brought  on  by 
pointless travel. By including a remote interview tag on the 
post,  the  employment  portals  encourage  recruiters  to  set 
up such interviews and let job searchers more easily locate 
positions with a remote interview potential. 

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29

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The Task Force for Climate-Related Financial Disclosure 
(“TCFD”) Report

TCFD compliance statement

We  support  the  Task  Force  on  Climate-related  Financial 
Disclosures  (‘TCFD’)  and  its  recommendations  and  are 
committed  to  assessing  the  impacts  of  climate  risks  and 
opportunities  across  our  operations  and  supply  chains. 
This year we focused on evolving our sustainability targets 
that are critical in our decarbonisation journey.

the 

four  overarching 

The following material climate-related financial disclosures 
are  consistent  with 
thematic 
recommendations,  supported  by  the  11  recommended 
disclosures. 
the  TCFD  additional  guidance 
“Implementing the Recommendations of the Task Force on 
Climate-related  Financial  Disclosures”  (2021  TCFD  Annex) 
which was released in October 2021.) 

(As  per 

TCFD disclosure index

The following table shows where recommended TCFD disclosures can be found:

TCFD recommended disclosure

Compliance

Governance 

1.  Describe  the  board’s  oversight  of  climate-related  risks 

and opportunities

2.  Describe management’s role in assessing and managing 

climate-related risks and opportunities

Strategy 

The  Board’s  oversight  of  climate-related 
risks  and 
opportunities  and  Senior  Management’s  role  in  assessing 
and  managing  climate-related  risks  and  opportunities  are 
described in the Governance section of this TCFD Report.

3.  Describe the climate-related risks and opportunities the 
organisation has identified over the short, medium and 
long-term 

The material climate-related risks and opportunities and the 
impact they may have on the Group have been identified and 
are disclosed in the Strategy section of this TCFD Report.

4.  Describe  the 

impact  of  climate-related  risks  and 
opportunities on the organisation’s businesses, strategy 
and financial planning 

5.  Describe  the  resilience  of  the  organisation’s  strategy, 
taking into consideration different climate scenarios 

The  climate-related  risks  and  opportunities  were  stress-
tested in three different climate scenarios and the resilience 
of our strategy is described in the Strategy section of this 
TCFD Report.

Risk Management 

6.  Describe  the  organisation’s  processes  for  identifying 

and assessing climate-related risks 

7.  Describe  the  organisation’s  processes  for  managing 

climate-related risks 

8.  Describe  how  processes  for  identifying,  assessing  and 
managing  climate-related  risks  are  integrated  into  the 
organisation’s overall risk management

The  Group’s  processes  for  identifying,  assessing  and 
managing  climate-related  risks  are  described  in  the  Risk 
management section of this TCFD Report.

Climate-related  risks  are  captured  and  documented  in 
the  Group’s  Risk  Register  in  the  same  manner  other  risks 
are  documented.  This  process  is  described  in  the  Risk 
management  section  of  this  TCFD  Report  and  the  Risk 
management  section  of  the  Strategic  Report  on  pages  46 
to 48.

Metrics and Targets 

9.  Disclose the metrics used by the organisation to assess 
climate-related  risks  and  opportunities  in  line  with  its 
strategy and risk management process 

10. Disclose Scope 1, Scope 2, and, if appropriate, Scope 3 

GHG emissions, and the related risks 

11. Describe the targets used by the organisation to manage 
climate-related risks and opportunities and performance 
against targets

Our  environmental  targets  are  described  in  the  Climate-
related Targets section of this TCFD Report. 

Scope 1 and 2 GHG emissions, energy consumption, water 
consumption and information on electricity  are disclosed in 
the Energy and Greenhouse Gas Report on pages 35 to 36.

Sustainability governance 

Board oversight and Senior Management’s role

The  Board  has  overall  responsibility  for  the  Group’s 
preparedness  for  adapting  to  climate  change.  To  ensure 
the  Board  has  sufficient  oversight  of  BCG’s  sustainable 
business  strategy  and  performance,  including  climate-
related  targets,  the  Board  has  assigned  climate-related 
responsibilities to the ESG working group.

The ESG working group was established in January 2022. In 
2023 two more employees supplemented the ESG working 
group  and  it  now  consists  of  the  CEO,  CFO,  COO  and  two 
other  employees.    The  Chair,  together  with  Non-Executive 
Director  Jurgita  Kirvaitiene,  are  actively  involved  in  ESG 
activities  and  attend  ESG  working  group  meetings  on 
demand.

“

Areas  of  focus  for  the  ESG  working  group  in  the  next 
financial year will be:

•  tracking our progress against environmental targets;
•  tracking  the  environmental  impact  by  the  Group, 

including carbon emissions; and

•  continuous monitoring and analysis of climate-related 

risks and opportunities.

During the year ended 30 April 2023, the Board was regularly 
issues  facing  the  Group, 
updated  on  climate-related 
including  the  areas  covered  in  the  ESG  group  meetings. 
At  the  February  2023  Board  meeting,  the  Board  reviewed 
and approved the most material ESG focus areas for BCG. 
At  the  April  2023  Board  meeting,  the  Board  received  and 
approved  changes  to  climate  change  issues  listed  on  the 
Risk  Register,  approved  BCG’s  sustainability  targets  and  a 
new strategic sustainability aim.

Because of the business specifics, during the financial year 
there were no other material changes to business activities 
nor  additional  expenditure,  acquisitions  or  divestitures 
budgeted for the next year, regarding climate issues.

In 2023 two more employees 
supplemented the ESG working group.

Climate strategy

During the Board meetings, the Board is updated on climate-
related  risks  and  opportunities,  environmental  metrics, 
including  the  Group’s  carbon  footprint,  environmental 
reporting  obligations  and  progress  towards  our  climate-
related goals.

During  2023,  the  ESG  working  group  met  five  times.  Also, 
the  ESG  working  group  organised  a  discussion  with 
Senior Management to go through, discuss and to update 
the  ESG  Risk  Register,  including  climate-related  risks 
and  opportunities.  Portal  managers  as  risk  owners,  are 
responsible  for  assessing  and  managing  climate-related 
risks  for  their  respective  business  areas.  They  follow  and 
prepare  for  new  environmental  regulations,  changing 
market tendencies and increasing customer environmental 
awareness.  The  ESG  working  group  is  responsible  for 
assessing  and  managing  climate-related  risks  that  are 
general  to  the  Group  and  monitoring  emerging  regulatory 
requirements.

“

The ESG working group met 5 times in 
2023.

Climate-related  areas  which  have  been  discussed  by  the 
ESG working group during the year included:

•  governance  and  strategy  around  climate-related 

issues;

•  climate-related target setting;
• 
•  environmental reporting.

impact on the environment by the Group; and

Climate-related risks and opportunities

Due to BCG’s business model, the Group operates in a low-
carbon environment, where the environmental impact of the 
Group is low. However, the accelerating climate change may 
have an impact on BCG’s business. The Group has updated 
the list of physical and transition risks as well as climate-
related opportunities that may arise in the future. 

Physical  risks  resulting  from  climate  change  can  be 
event  driven  or  longer-term  shifts  in  climate  patterns. 
Transitioning  to  a 
lower-carbon  economy  may  entail 
extensive  policy,  legal,  technology,  and  market  changes  to 
address mitigation and adaptation requirements related to 
climate change.

The  Group  considered  climate-related  physical  and 
transitional  risks  and  opportunities  that  could  potentially 
arise during three different time horizons: 

•  Short term (now-2025) 
•  Medium term (2026-2035)
•  Long term (2036-2050)

The  Group  also  considered  the  risks  and  opportunities 
across the four main business lines: 

•  Real Estate 
•  Auto
•  Generalist
•  Jobs & Services

Senior  Management  also  discussed  the  potential  impact 
of  the  identified  climate-related  risks  and  opportunities 
in  relation  to  financial  planning,  business  and  strategy, 
including  impact  on  products  and  services,  supply  chain 
and adaptation to climate change.

See the following tables where we discuss: physical risks, 
transition  risks,  opportunities  and  time  horizons  in  which 
they are most likely to arise.

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Specific risk

Description of risk and its impact

Business line & Time horizon

 Short term           

 Medium term          

 Long term

Physical risks

Increased severity of extreme 
weather events

Increased  severity  of  extreme  weather  events  due  to  accelerating  global  warming 
may  disrupt  commercial  customers'  behaviour,  affect  the  availability  of  websites 
and result in disruption to the provision of services from our service providers. These 
consequences may lead to a decrease in revenue.

All business lines

Rising mean temperatures

Rising  mean  temperatures  may  result  in  heatwaves,  which  would  increase  cooling 
costs in offices and data centres.

All business lines

Extreme variability in weather 
patterns

Extreme weather patterns may increase heating costs in our offices in the winters and 
cooling costs in our offices and data centres in the summers.

All business lines

Transitional risks

Internal combustion engine 
vehicles ban

Internal combustion engine car ban in the Baltics may lead to reduced volume of ads. 
The new law in the EU envisions a total ban on the sale of new diesel and gasoline 
cars by 2035. 

Higher taxation on transactions 
of internal combustion engine 
vehicles

Increasing the current taxation on transactions of internal combustion engine vehicles 
may reduce the volume of adverts, which would result in lower revenue from the Auto 
segment.

Auto

Auto

Consumers switching to 
electric vehicles

If consumers shift to electric vehicles, we will have to tailor our business by adding 
additional filters and features to improve the search and sales of electric vehicles.

Auto

New regulations reduce stock 
on the market

If  stock  is  reduced  on  the  market  due  to  increasing  environmental  regulations,  the 
volume of transactions and ads will decrease, leading to decrease in revenue from the 
real estate segment.

Real Estate

In  addition  to  that,  if  property  detail  reporting  becomes  more  onerous  for  non-
professionals/privates due to increasing environmental regulations, the volume of ads 
from privates may decrease, leading to decrease in revenue of real estate segment.

Opportunities

Opening of new market 
segments, such as advertising 
EV charging infrastructure 

Increasing  environmental  regulations  and  awareness  may  create  new  market 
segments,  such  as  electric  vehicle  charging  infrastructure.  This  would  allow  us  to 
develop and launch services in the Auto segment, for instance, integrating charging 
station offerings into electric vehicle ads, which may result in higher revenue.

Introduction of yearly internal 
combustion engine vehicle 
ownership tax

While increasing the current taxation on transactions of internal combustion engine 
vehicles may reduce the volume of ads, the introduction of yearly internal combustion 
engine  vehicle  ownership  tax  may  lead  to  willingness  to  switch  to  less  polluting 
vehicles  which  would  result  in  higher  volumes  of  ads  on  our  platforms.  This  would 
increase revenue in the Auto segment.

Auto

Auto

New environmental regulations 
reduce mortgage availability

Reduced  mortgage  availability  due  to  environmental  regulations  may  decrease  the 
number  of  transactions  and  increase  the  length  of  ads  being  advertised,  leading  to 
higher revenue in the Real Estate segment.

Real Estate

Increased cost of materials

Climate change and environmental regulations may result in increasing raw material 
prices.  Increased  prices  in  the  primary  market  may  increase  the  activity  in  the 
secondary  market  and  consequently  increase  the  number  of  ads  and  revenue  in 
Generalist portals.

Generalist

Increased climate awareness

Increased climate awareness and people shifting to a circular economy may increase 
the activity in the secondary market and consequently increase the number of ads and 
revenue in Generalist portals.

Generalist

Fulfilling environmental 
reporting and sustainability 
goals

Achieving our climate-related goals and being an environmentally responsible business 
may  lead  to  enhanced  reputation  with  Shareholders,  customers  and  investors,  an 
increase  in  share  price  and  revenue.  Improved  investor  relations  may  also  result  in 
higher availability and lower cost of capital.

All business lines

 Short term           

 Medium term          

 Long term

Climate scenarios

After  the  climate-related  risks  and  opportunities  were 
identified and assessed, they were also stress-tested in the 
selected three climate scenarios based on assumptions of 
NGFS (Network for Greening the Financial System) climate 
scenarios:

Orderly: this scenario assumes early, ambitious action to a 
net zero CO2 emissions economy.

Disorderly:  this  scenario  assumes  action  that  is  late, 
disruptive, sudden and/or unanticipated.

Hot house world: this scenario assumes limited action leads 
to a hot house world with significant global warming and, as 
a result, strongly increased exposure to physical risks.

The  assumptions  of  the  scenarios  are  summarised  in  the 
following table:

Scenario 1 
"Orderly"

Scenario 2 
"Disorderly"

Scenario 3 
"Hot house world"

Policy action

Early policy action

Late policy action (from 2030)

No policy action

Transition

Smooth transition

Disruptive transition

Business as usual

Time horizons

Now-2025

2026-2035

2036-2050

Temperature

Global temperatures increase 
to between 1.5-2 degrees 
above pre-industrial levels

Global temperatures increase 
to between 1.5-2 degrees 
above pre-industrial levels

Global temperatures increase 
to over 3 degrees above pre-
industrial levels

Sea level rise

Low

Low

High

Risks

Low physical and transition 
risks

Higher transition risk

Higher physical risks

Estimated carbon 
prices

Estimated range – $135-
$5,550 USD/tCO2e in 2030, 
$245-$13,000 USD/tCO2e in 
2050 (IPCC SR1.5)

Estimated range – $135-
$5,550 USD/tCO2e in 2030, 
$245-$13,000 USD/tCO2e in 
2050 (IPCC SR1.5)

Estimated range – $10-$200 
USD/tCO2e in 2030, $45-$960 
USD/tCO2e in 2050 (IPCC 
SR1.5)

The financial impact on the Group’s financial planning was assessed by the Senior Management based on the Group’s past 
experience. The financial impact is summarised in the following table:

Scenario 1  
"Orderly" 
Now-2025

Scenario 2  
"Disorderly" 
2026-2035

Scenario 3 
"Hot house 
world" 
2036-2050

Type of risk / 
opportunity

Physical risks

Transitional 
risks

Specific risk / opportunity

Changing weather patterns and increased severity of extreme weather 
events

Internal combustion engine vehicles ban

Higher taxation on transactions of internal combustion engine vehicles

Consumers switching to electric vehicles

New regulations reduce stock on the market

Opportunities

Opening of new market segments, such as advertising EV charging 
infrastructure 

Introduction of yearly internal combustion engine vehicle ownership tax

New environmental regulations reduce mortgage availability

Increased cost of materials

Increased climate awareness

Fulfilling environmental reporting and sustainability goals

 Immaterial financial impact          

 Low financial impact          

 Medium financial impact          

 High financial impact          

 Catastrophic financial impact

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Climate-related risk management

The  Board  has  overall  responsibility  for  risk  management 
and  the  ESG  working  group  is  responsible  for  identifying, 
analysing and agreeing the mitigation, transfer, acceptance 
or control of climate-related risks. 

We  continually  develop  our  capacity  and  capability  to 
manage risk and uncertainty to build and maintain long-term 
resilience. Climate-related risks are identified, assessed and 
managed  according  to  our  Risk  Management  framework 
(page 46). Risks are assessed based on their likelihood and 
potential impact with the combination of the two measures 
defining the overall score of each risk so that they could be 
rated. Climate-related risks are captured and documented in 
the Group’s Risk Register, identifying the risk category, the 
likelihood of the risk occurring, the impact if it does occur, 
a specific owner, the risk trend and the mitigation plan for 
each risk. 

During  2023,  we  reviewed  and  updated  the  Group’s  risk 
register with climate-related risks and opportunities. These 
risks and opportunities are disclosed in the Strategy section 
of  this  Sustainability  Report.  Each  member  of  the  Senior 
Management has endorsed the risk management framework 
and,  as  risk  owners,  are  responsible  for  assessing  and 
managing climate-related risks for their respective business 
areas. The ESG working group is responsible for assessing 
and managing climate-related risks that are general to the 
Group and monitoring emerging regulatory requirements.

Senior Management has concluded that the climate-related 
risks and opportunities could have an immaterial impact on 
the  Group’s  revenues  and  costs  in  scenario  “Orderly”  and 
immaterial  or  low  impact  in  scenario  “Disorderly”.  Under 
the scenario “Hot house world”, physical risks could have a 
medium financial impact.

Given  the  “Hot  house  world”  scenario  assumptions, 
Management  believes  that  increased  severity  of  extreme 
weather  events  due  to  accelerating  global  warming  may 
have  a  medium  financial  impact  on  capital  expenditures, 
operating costs and revenues:

•  extreme  weather  events  may  cause  floodings  in 
the  areas  of  our  data  centres,  that  would  disrupt 
the  operation  of  our  servers  and  temporarily  affect 
revenues, operating costs and capital expenditures;

•  extreme  weather  events  may  disrupt  the  internet 
connection  and  temporarily  affect  the  availability  of 
our websites, leading to financial impact on revenues; 
and

•  extreme  weather  events  may  temporarily  impact 
commercial customers’ behaviour during such events, 
leading  to  fewer  new  ads  on  our  websites  and  a 
decrease in revenue.

Management  has  considered  the  potential  impact  on 
financial planning that may arise in the future. For the next 
financial year, Management does not foresee any material 
impact  on  the  financial  planning  that  may  arise  from 
climate-related issues.

Given  the  uncertainty  of  the  transition  to  a  low-carbon 
economy  and  the  temperature  increase  limits  achieved, 
the  results  of  the  scenario  analysis  enable  us  to  better 
understand, build resilience and to prepare for the potential 
worst  case  impacts  of  climate  change.  From  our  analysis 
we  know  that  transition  risks  could  potentially  be  most 
significant  under  Scenario  1  “Orderly”  and  Scenario  2 
”Disorderly” though there are differences in their timings and 
materiality of financial impacts. On the other hand, Scenario 
3 “Hot house world” could have the biggest financial impact 
due to the physical climate-related risks. To ensure we are 
building long-term resilience as a business, we will use the 
outputs  of  this  phase  of  the  TCFD  programme  to  improve 
our strategies and decision making.

The ESG working group will continue to monitor and analyse 
climate-related risks with the oversight of the Board.

Energy and Greenhouse Gas Report

We recognise that businesses have a responsibility to protect the environment and understand the impact their operations have. 
In order to better evaluate the impact our Company has on the environment we have started reporting GHG emissions. 

The following table summarises the Group’s GHG emissions for this financial year.

Scope 1 direct emissions

Combustion of fuel and operation of 
facilities

20231

43.7

20221 
restated

 48.6

Units

Tonnes CO2e

Scope 2 indirect emissions2 

Purchased electricity, heating and cooling 
(location-based)

151.4

324.3

Tonnes CO2e

Purchased electricity, heat and cooling 
(market-based)

56.8

134.23

Tonnes CO2e

Scope 1 & 2 total CO2e (location-based)

Scope 1 & 2 total CO2e (market-based)

CO2e per employee4 (location based)

CO2e per million revenue5 (location-based)

CO2e per employee4 (market-based)

CO2e per million revenue5 (market-based)

195.1

100.5

372.9

182.83

Tonnes CO2e

Tonnes CO2e

1.5

3.2

0.8

1.7

 3.0

 7.3

 1.5

 3.6

Tonnes CO2e

Tonnes CO2e

Tonnes CO2e

Tonnes CO2e

Global energy consumption

670.6

692.8

MWh

Methodologies

Scope 1

The  calculations  of  GHG  emissions  align  with  the  UK 
‘Environmental  Reporting  Guidelines: 
Government’s 
Including  Streamlined  Energy  and  Carbon  Reporting 
Guidance’.  The  GHG  reporting  period  is  aligned  to  this 
financial reporting year. The methodology used to calculate 
emissions is based on the financial consolidation approach, 
as  defined  in  the  Greenhouse  Gas  Protocol,  A  Corporate 
Accounting and Reporting Standard. 

Direct  emissions  data  have  been  converted  into  CO2 
factors 
equivalent  using  2022  emission  conversion 
published  by  the  Department  for  Environment,  Food  and 
Rural  Affairs  (Defra)  and  the  Department  for  Business, 
Energy  & 
Industrial  Strategy  (BEIS)  (2021  emission 
conversion  factors  were  used  for  emission  calculations 
location-based  electricity  emissions 
in  2022).  Indirect 
data  was  converted  into  CO2  equivalent  using  conversion 
factors published by The Joint Research Centre (JRC) - the 
European  Commission's  science  and  knowledge  service 
(v.  2020)  (v.  2018  was  used  for  emission  calculations  in 
2022).  Indirect  market-based  electricity  emissions  data 
was converted into CO2 equivalent using European Residual 
Mixes  2022  published  by  Association  of  Issuing  Bodies 
(European Residual Mixes 2018 published by Association of 
Issuing Bodies was used for emission calculations in 2022).

Scope  1  emissions  cover  natural  gas  combustion  within 
boilers  and  road  fuel  combustion  within  owned/leased 
vehicles across all the Group companies. During 2023, we 
reported  road  fuel  combustion  from  9  Company  owned/
leased vehicles (2022 - 11 owned/leased vehicles). 

Scope 2

Scope  2  emissions  cover  purchased  electricity,  heat  and 
cooling for own use across all the Group offices located in 
Vilnius,  Tallinn,  Tartu  and  Riga,  as  well  as  electricity  from 
data centres falling under Scope 2. In accordance with the 
UK  Government’s 
‘Environmental  Reporting  Guidelines: 
Including  Streamlined  Energy  and  Carbon  Reporting 
Guidance’,  location-based  and  market-based  methods  for 
purchased  electricity  emissions  were  used.  All  electricity, 
heat  and  cooling  purchased  was  outside  of  the  UK:  in 
Lithuania, Latvia, Estonia and Poland. 

1 All emissions incurred by the Group were Global, there were no emissions incurred in the UK.

2 Including the electricity of data centres.

3 2022 amounts  restarted after receiving green electricity certificates for 2022. 

4 Carbon emissions divided by average number of FTEs during the year - 131 (2022 - 126).

5 Carbon emissions divided by revenue in millions - €60.8 million (2022 - €51.0 million).

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Intensity ratio

Emissions  have  also  been  calculated  using  an  ‘intensity 
metric’, which will enable the Group to monitor how well we 
are controlling emissions on an annual basis, independent 
of  fluctuations  in  the  levels  of  their  activity.  In  respect  of 
Scope 1 and 2, our use of energy is driven by our people and 
therefore  we  consider  ‘Emissions  per  employee’  to  be  the 
most suitable metric, based on the average number of FTEs 
during the year. The emissions have also been calculated in 
relation  to  our  turnover  –  ‘Emissions  per  million  revenue’, 
which  determines  cost  efficiency  based  on  comparing 
carbon  emissions  to  overall  business  revenue.  The 
reduction in emissions helped us to decrease emissions per 
employee to 0.8 tonnes of CO2e (2022: 1.5 tonnes of CO2e) 
and  emissions  per  million  revenue  to  1.7  tonnes  of  CO2e 
(2022: 3.6 tonnes of CO2e).

Electricity consumption

The total electricity consumption in 2023, for Scope 2 was 
363.0 MWh (2022 - 336.3 MWh).  In 2023, we had no energy 
supply agreements for which we were directly responsible. 
However,  we  continuously  lead  a  conversation  with  our 
service  providers  to  find  possibilities  to  switch  to  more 
sustainable  energy.  Towards  the  end  of  the  year  2023  our 
data  centre  in  Poland  started  using  100%  electricity  from 
renewable  sources,  while  the  office  in  Tallinn  switched  to 
renewable electricity at the end of 2022.

We  are  proud  to  announce  that  we  increased  the  amount 
of renewable energy used in our offices and data centres to 
73% from 63% in 2022. 49% of electricity used in our data 
centres  is  from  renewable  energy  (76%  is  emission-free) 
and 98% of electricity used in our offices is from renewable 
energy  (98%  is  emission-free).  100%  electricity  used  was 
from the grid. 

Energy efficiency

We are conscious of the energy consumption in our offices 
and  thus  we  try  to  make  energy  consumption  as  efficient 
as possible. The year we moved into our Vilnius office we 
installed  smart  lighting  with  motion  detectors  to  keep  the 
light on only when employees are around. Also, during 2021 
and  2022,  we  replaced  the  vast  majority  of  our  stationary 
computers with newer and more efficient laptops that use 
less  energy  for  employees  working  both  in  offices  and  at 
home.

Water

Our total water consumption during 2023 increased to 471 
cubic metres due to a higher number of days of employees 
working  from  the  offices  (2022  -  323  cubic  metres).  The 
water  usage  is  derived  from  our  offices  in  Vilnius,  Tallinn, 
Tartu and Riga.

“

We are proud to announce that we increased the amount of 
renewable energy used in our offices and data centres to 73% 
from 63% in 2022. 49% of electricity used in our data centres 
is from renewable energy (76% is emission-free) and 98% of 
electricity used in our offices is from renewable energy  
(98% is emission-free).

“

STRATEGIC REPORT

During the year we submitted our near 
term targets to the Science Based 
Targets initiative (SBTi). Because we 
are using more renewable electricity 
in our offices and data centres, we 
were able to exceed the 42% target 
and reduce our emissions in direct 
operations by 45% during 2023.

Carbon neutrality
Last  year  we  set  a  goal  to  be  carbon  neutral  across  our 
direct  operations  and  achieved  it  in  2023  and  2022  by 
offsetting  our  carbon  footprint  through  UNFCCC-certified 
climate friendly projects that reduce, avoid or remove GHG 
emissions from the atmosphere.  

In  collaboration  with  the  United  Nation  Carbon  offset 
platform, we offset 106 tCO2e to neutralise our 2023 carbon 
footprint, including our Scope 1, Scope 2 and additional 5% 
of our total emissions. To achieve carbon neutrality across 
scope 1 and 2 we have funded a wind park in Asia, which 
contributes to the global effort of GHG emission reduction.

Science Based Targets initiative

During  the  year  we  submitted  our  near  term  target  to  the 
Science Based Targets initiative (SBTi) Business Ambition 
for  1.5°C,  which  was  approved  in  June  2023.  The  targets 
committed  us  to  reduce  our  absolute  emissions  by  at 
least 42% by 2030. Because we are using more renewable 
electricity  in  our  offices  and  data  centres,  we  were  able 
to  exceed  the  target  and  reduce  our  emissions  in  direct 
operations by 45% during 2023. Our other near term targets 
involve  making  our  company  fleet  ultra-low  emission  by 
2028  and  increasing  the  percentage  of  electricity  derived 
from renewable sources to 80% by 2025 and 100% by 2030, 
which will allow us to further reduce our emissions.

Environmental targets 

Target

Status

Description and progress towards our goals

Scope 1. All company vehicles to be 
EV or ultra low emission by 2028

Initiated All new company vehicles will be EVs or ultra low emission vehicles (ULEVs), 

emitting 75g/km emissions or less.

Scope 2. At least 80% electricity to 
be from renewable energy sources 
by 2025 and 100% by 2030

On track

73% of our Scope 2 electricity in 2023 is from renewable energy and 87% is 
emission-free. 

98%  of  electricity  used  in  our  offices  is  from  renewable  energy,  49%  of 
electricity used in our data centres is from renewable energy.

Reduce our emissions by at least 
42% by 2030

Achieved We succeeded in meeting the Science Based Targets initiative's requirement 
that  we  cut  our  absolute  emissions  by  42%  from  the  base  year  of  2022. 
Because  we  are  using  more  renewable  electricity  in  our  offices  and  data 
centres, we have reduced the amount of emissions. We can continue to cut 
our  emissions  by  increasing  the  amount  of  emission-free  electricity  and 
moving to EVs.

To be carbon neutral1 across our 
direct operations

Achieved We offset our Scope 1 and 2 emissions through environmental initiatives.

Net zero2 by 2050

On track We will reach net zero by 2050 by reducing our emissions by at least 90% and 

neutralising any residual emissions.

1 Carbon  neutrality  is  achieved  by  measures  that  companies  take  to  remove  carbon  from  the  atmosphere  and  permanently  store  it  to  counterbalance  the  impact  of 
emissions that remain unabated (source: Science Based Targets initiative).

2 Setting corporate net-zero targets aligned with meeting societal climate goals means: (a) reducing scope 1, 2 and 3 emissions to zero or a residual level consistent with 
reaching net-zero emissions at the global or sector level in eligible 1.5°C scenarios or sector pathways and (b) neutralising any residual emissions at the netzero target 
date – and any GHG emissions released into the atmosphere thereafter (source: Science Based Targets initiative).

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STRATEGIC REPORT

STRATEGIC REPORT

People and culture
Culture and values
Our  culture  is  a  big  part  of  our  success  story.  Our  people 
are  our  superpower.  Supported  by  our  recent  engagement 
survey, we know that our employees also love working with 
us. We're proud of the dedication, ambition and motivation 
of  our  employees  and  we  strive  to  create  an  inclusive 
environment  where  everyone  can  feel  listened  to  and  are 
supported  in  contributing  to  the  long-term  sustainable 
success of the Group.

Diversity and inclusion
We  are  highly  focused  on  providing  a  safe,  happy,  and 
supportive working environment. For this reason, we do not 
tolerate  any  discrimination  related  to  gender,  age,  sexual 
orientation, social status, disability, race, ethnicity, religion, 
or personal beliefs in our workplace.

“

We are highly focused on providing a 
safe, happy, and supportive working 
environment.

The  Group  is  committed  to  recruiting  employees  based 
only  on  experience,  competence,  qualification,  and  the 
right  abilities  for  the  position  and  seeks  to  provide  equal 
including,  training, 
opportunities  to  work  conditions, 
recruitment  and  redundancy,  security,  and  equal  pay. 
Applications  for  employment  by  people  with  disabilities 
are  given  full  and  fair  consideration  bearing  in  mind 
the  respective  aptitudes  and  abilities  of  the  applicant 
concerned and our ability to make reasonable adjustments 
to  the  role  and  the  work  environment.  In  the  event  of 
existing  employees  becoming  disabled,  all  reasonable 
effort  is  made  to  ensure  that  appropriate  training  is  given 
and their employment within the Group continues. Training, 
career development and promotion of a disabled person is, 
as far as possible, identical to that of an able bodied person.

Trustworthiness

Entrepreneurship

Work is fun

Our 
values

Less is more

Gender diversity

Marketplace 
is our hobby

Getting 
things done

The Group also believes in the power of diversity to establish 
a creative workplace. The Group actively supports women 
choosing careers in the technology industry. 

The  Board  is  keen  to  strengthen  and  maintain  female 
in  senior  roles  and  BCG  has  been  a 
representation 
contributor  to  the  FTSE  Women  Leaders  Review,  an 
initiative  which  aims  to  increase  female  leadership  within 
the FTSE 350. We are proud to be acknowledged and ranked 
as 18th of the best performers within the FTSE 250 and to 
be  number  two  within  the  technology  sector  of  the  FTSE 
350  with 45% of women in leadership positions.

Ethnic diversity

BCG  cares  about  creating  a  diverse  and  inclusive  work 
community.  In  order  to  better  understand  the  ethnic 
diversity  across  our  workforce,  this  year  we  conducted 
a  diversity  and  inclusion  survey  which  gave  us  a  better 
understanding of ethnicity across our workforce. 

Given  that  national  minorities  are  recognised  in  Lithuania, 
Estonia  and  Latvia  and  the  Office  for  National  Statistics 
states that Nationality is an aspect of ethnicity, this is the 
distribution  of  our  people  across  different  ethnic  groups 
relevant  to  the  Baltics.  Please  see  the  current  ethnicity 
distribution of total population in each of Lithuania, Latvia 
and Estonia on page 74. 

Talent attraction and retention
The competence and commitment of the Group’s employees 
are important factors for the Group’s success. Our success 
also  depends  on  the  ability  to  attract,  train,  motivate 
and  retain  highly  qualified  individuals,  whilst  building 
our  corporate  culture.  The  Group  faces  significant  and 
increasing  competition  for  qualified  personnel,  including 
those  in  information  technology  positions.  The  Group 
has  historically  offered  the  Senior  Management  and  key 
employees investment opportunities in the Group in order to 
attract and retain highly qualified individuals. As of 30 April 
2023, we had an average of 8 years of tenure per employee 
and  average  14  years  of  tenure  per  Senior  Management 
employee.

Employee engagement and wellbeing
We  are  continuously  looking  for  ways  to  improve  internal 
communications to ensure our employees stay connected 
and feel engaged. 

Currently  we  are  still  applying  a  hybrid  working  model  in 
some of our offices. Therefore, it is crucial for us to keep in 
touch over virtual channels. Our employees use Skype, Zoom 
and Slack applications for our internal communications and 
these  have  proved  to  be  great  and  efficiency  improving 
tools for people to communicate.

In  addition,  we  organise  different  activities  for  employees 
to stay connected. During the year, we introduced a games 
night for employees every last Tuesday of the month.

We  hold  CEO-led  virtual  updates  whenever  we  have  news 
for  employees  to  ensure  our  people  are  updated  on  key 
business activities, business performance or any strategic 
changes.

In  order  to  contribute  to  our  employees'  health  and 
wellbeing, the vast majority of our employees are awarded 
with  a  healthcare  plan  scheme  for  employees’  medical 
needs.  Also,  employees  in  our  biggest  offices  in  Lithuania 
and Estonia are given a free yearly gym subscription.

To  keep  the  Board  informed  on  workforce  related  issues, 
the  CEO,  CFO  and  COO  provide  updates  at  every  Board 
meeting  which  includes  relevant  workforce  updates.  This 
engagement  method  is  effective  due  to  the  management 
structure of the Group. The Board is particularly hands-on, 
engaged  and  committed  to  ensuring  that  it  understands 
the  composition  and  views  of  employees.  During  the 
year,  designated  Non-Executive  Board  members  met  with 
employees  where  people  could  ask  questions  or  express 
relevant concerns. We are planning to hold these meetings 
regularly.

Employee engagement survey

In  order  to  get  a  better  understanding  of  the  current 
employee morale, satisfaction, and engagement at BCG, we 
conducted  an  employee  engagement  survey  in  2023.  We 
welcome  open  and  honest  feedback  from  our  employees 
and will be conducting employee surveys on a regular basis. 

Gender diversity of employees

49% 51%

65% 45%

All Employees 
by Gender

Senior 
Management by 
Gender*

  Male          

  Female

*Based on the figures for 
the FTSE Women Leaders 
Review 2022

 t For gender figures for the Board and the Senior 

Management see page 68

Ethnic diversity of employees

All Employees 
by ethnicity*

Senior 
Management by 
ethnicity

  Lithuanian 55%

  Estonian 32%

  Latvian 8%

  Russian 2%

  Polish 2%

  Other 1%

*except Senior Management by ethnicity

  Lithuanian 59%

  Estonian 25%

  Latvian 8%

  Russian/Jewish 8%

Average Employee Tenure

8 years

14 years

Average tenure per 
employee

Average tenure per 
Senior Management 
employee

Average Salary Increase

15%

2022

13%

2023

38

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We were pleased that in the 2023 survey more than 95% of 
our  employees  answered  YES  to  both  questions:  “Do  you 
feel  proud  to  be  part  of  the  BCG  team?”  and  “Would  you 
recommend your friends to work here?”.

“

In the 2023 survey more than 95% of our employees 
answered YES to both questions: “Do you feel 
proud to be part of the BCG team?” and “Would you 
recommend your friends to work here?”.

Summary  results  were  presented  to  the  Board  and  were 
made available to employees. The feedback from employees 
enabled  Senior  Management  to  make  the  necessary 
conclusions  on  the  employee  morale,  satisfaction  and 
engagement, which will help to make positive improvement 
in each of these areas.

Employee share incentive scheme

We  want  our  employees  to  benefit  directly  from  their 
contribution  to  the  Group’s  success.  The  Group  currently 
operates a Performance Share Plan (“PSP”) that is subject 
to  service  and  performance  conditions.  The  PSP  scheme 
consists  of  share  options  for  Executive  Directors  and 
certain key employees with a vesting period of three years. 
The  Group  awarded  1,221,592  share  options  under  the 
PSP scheme in 2023 and 1,041,475 share options in 2022. 
During 2023, the Group also granted a retention award in the 
form of 244,318 share options to two new joiners as part of 
GetaPro acquisition. These awards have a vesting period of 
one  year.  For  more  information  on  PSP,  see  Remuneration 
Committee Report on page 85.

 t See more on the Employee share incentive scheme in the 
Notes to the consolidated financial statements on pages 
135 to 136.

Fair pay

Since we are operating in a highly competitive labour market 
segment,  it  is  crucial  to  us  that  our  employees  receive  a 
competitive salary for the work they perform. All employees 
receive  fair  pay  according  to  their  qualification,  level  of 
responsibility, work results, experience, and other objective 
criteria.  To  make  sure  the  salaries  of  our  employees  stay 
competitive,  they  are  reviewed  yearly,  taking  into  account 
market data, the skill set and experience of employees. The 
salaries on average increased by 13% during 2023 and 15% 
during 2022.

As opposed to the UK, the Baltics lack a generally recognised 
real  living  wage  standard.  However,  all  our  employees  are 
paid significantly above the national minimum wage and we 
are committed to paying a fair salary for all our employees.

Access and affordability

On  average  each  resident  in  the  Baltics  visited  BCG  sites 
11  times  per  month  during  2023,  making  BCG  the  leading 
online  classifieds  group  in  the  Baltics.  It  is  important  for 
us to ensure that the most needy parts of our society can 
access affordable services on our site in a convenient and 
free way.

Currently, the Group’s portals offer consumers free access 
to search for a wide range of products and services listed 
by  B2C  and  C2C  listers,  portal-specific  ancillary  services, 
such  as  financial  intermediation  and  data  services  (such 
as  vehicle  history  and  fraud  checks  on  the  Group’s  Auto 
portals, salary data per different job category on the Jobs 
portal).  Consumers  can  search  the  portal  with  or  without 
prior  registration  and  have  access  to  a  large  volume  of 
listings across the portals in numerous categories including 
real estate, automotive, jobs (blue and white collar), home 
furnishing,  clothing,  construction  materials,  agricultural 
equipment and pets. 

Our Generalist platforms allow private users to list general 
items for sale entirely for free. Applying for a job on our Jobs 
platform is also free of charge. Our vertical platforms offer 
private users ad listing fees that relate to the value of the 
item listed - as a result, people who list lower value items, 
can  list  them  for  a  significantly  lower  price.  Searching  for 
an employee on our job portal varies by location, so it costs 
less in smaller cities where the average salary is lower.

Social and community issues

Since  the  beginning  of  the  war  in  Ukraine,  the  Group  has 
donated €0.3 million to support the struggle of Ukrainians. 
€0.1 million was donated to the Red Cross and €0.1 million 
was  donated  to  a  local  non-government  organisation 
“Blue&Yellow” which provides nonlethal supplies to Ukraine. 
An additional €0.1 million was donated to other initiatives, 
that  help  civilians  who  are  forced  to  leave  their  homeland 
and flee from the war zone. 

“

Since the beginning of the war in Ukraine 
the Group has donated €0.3 million to 
support the struggle of Ukrainians.

In addition to these donations, we try to ease the challenges 
faced  by  Ukrainian  refugees  and  the  people  of  Ukraine  in 
any  other  ways  that  we  can,  especially  because  since  the 
start  of  the  war,  tens  of  thousands  of  Ukrainian  refugees 
have become part of our local communities in the Baltics. 

Some  of  the  developments  done  in  order  to  ease  the 
challenges faced by Ukrainian refugees:

• 

In  order  to  make  the  accommodation  search  easier 
for  Ukrainians,  our  Real  Estate  portal  Aruodas.lt  has 
implemented  the  label  "Help  for  Ukrainians".  This 
label  allows  customers  to  advertise  that  they  offer 
more flexible conditions to refugees and also enables 
Ukrainians to find the ads they need more easily. 
•  Due to the scarcity of housing available for rent, we took 
a step further and organised promotional campaigns 
for real estate owners to allocate their vacant houses 
and apartments for the accommodation of Ukrainians, 
if possible.

•  Together  with  the  legal  consultancy,  we  prepared 
an  overview  and  basic  recommendations  for  real 
estate  owners  on  renting  houses  and  apartments 
to  Ukrainian  refugees,  integrated  rental  agreement 
templates and translated them into English, Ukrainian 
and Russian languages. 

•  Another 

face 

refugees 

issue  Ukrainian 

in  our 
communities is finding jobs. We try to make it easier 
for  them  by  introducing  a  new  feature  in  our  Jobs 
port - a label "Ukrainians are welcome" that employers 
can  add  to  their  ads.  The  label  means  that  for  that 
particular  job  position,  Lithuanian  language  is  not 
necessary and it is suitable for refugees from Ukraine. 
These ads can be filtered through job search which is 
helpful for Ukrainians to find jobs more easily.

•  Our  Jobs  portal  CVbankas.lt  was  translated  into 
Ukrainian  language  so  that  site  visitors  may  view 
the  portal’s  content,  including  job  ads  information 
in  Ukrainian  language.  This  makes  job  search  even 
easier.  Applicants'  resumes  can  also  be  created  in 
Ukrainian language.

•  Our services portal Paslaugos.lt offers free placement 
of ads for professional services offered by Ukrainians, 
helping  them  to  find  clients  in  Lithuania  and  earn 
money  for the services provided.

•  Another Service portal, Getapro.lv gives a €20 bonus 
for  each  registered  Ukrainian  who  has  been  verified 
with Ukrainian ID.

•  To  help  Ukrainian  refugees  find  items  needed  for 
settling  in,  we  created  a  dedicated  category  "For 
Ukraine" in our Generalist portal Skelbiu.lt. People can 
list  clothes,  furniture,  appliances  or  any  other  items 
free of charge to give away for free.

•  Our portal Osta.ee was also involved in a lot of charity 
auctions during the year, where the portal users could 
donate  the  total  or  a  portion  of  the  value  of  sold 
items  to  helping  Ukrainian  refugees.  In  total,  more 
than €30 thousand were collected and sent to charity 
organisations.

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Baltic Classifieds Group PLC Annual Report and Accounts 2023

41

Social targets 

Target

Status

Description and progress towards our goals

Maintain average employee tenure above 5 
years

Achieved

In 2023 the average employee tenure was 8 years.

Maintain employee engagement above 90%

Achieved

In 2023 we conducted our first employee engagement survey 
which showed that more than 95% of employees are proud 
to work at BCG.

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Governance and compliance

Data security

Human rights 

In  order  to  ensure  our  portals  are  secure,  we  have 
implemented  technical  measures,  including  distributed 
denial-of-service  (DDoS)  protection,  bot  management  and 
strict firewall rules. All critical parts of the infrastructure are 
secured from the public and our software is up-to-date with 
critical  security  patches  applied.  We  conduct  penetration 
testing  and  content  moderation  to  ensure  security  and 
mitigation of cyber crime risk. 

Security  incidents  are  detected  via  security  tools  such 
internal  monitoring  systems. 
as  Cloudflare  WAF  and 
Additionally,  we 
implement  public  media  monitoring 
and  react  to  feedback  from  customers  to  ensure  we  are 
proactive in dealing with cyber threats. 

Data privacy

We are committed to ensuring that the personal information 
we  collect  and  use  is  appropriate  for  the  purpose,  does 
not  constitute  an  invasion  of  privacy  and  is  held  securely, 
responsibly and transparently. We have adopted the EU and 
UK  Data  Protection  Act  2018  as  our  benchmark  for  data 
protection.  Where  required,  users  have  to  consent  with 
our terms of services, Privacy Policy and Cookies consent 
management platform. 

To  protect  the  personal  data  of  the  sellers  who  advertise 
on  our  platforms  we  hide  part  of  their  contact  data  and 
provide  virtual  numbers.  In  addition,  all  of  our  employees 
and all Board members have been trained for GDPR. We are 
planning to run additional training in autumn 2023. 

In the summer of 2022, we introduced a Group-wide GDPR 
policy covering all jurisdictions, rather than having separate 
documents  for  each  country.  We  intend  to  centralise 
the  most  important  processes  and  guarantee  that  the 
fundamental rights and interests of each person are equally 
secured and respected across the BCG Group. 

BCG is committed to acting in an ethical manner with integrity 
and transparency in all business dealings and to investing 
in the creation of effective systems and controls across the 
Group to safeguard against adverse human rights impacts. 
BCG’s policy is to engage only with suppliers who meet our 
ethical  standards.  Potential  suppliers  are  assessed  based 
on their geographical location, nature of services provided 
and their reputation. We safeguard our employees through 
a framework of policies and statements including Modern 
Slavery, Whistle-Blowing, Privacy, Document Retention and 
GDPR policies.

Modern slavery

We  are  committed  to  addressing  the  potential  risks  of 
modern slavery and human rights abuses within the Group 
and  in  its  supply  chain  and  we  will  take  steps  to  review 
and,  where  appropriate,  further  improve  our  processes  to 
ensure  that  we  mitigate  these  risks  appropriately.  Should 
any  instances  of  modern  slavery  be  identified,  we  believe 
the Group is well positioned to deal with and address these.

Anti-bribery and anti-corruption

The  Group  has  an  employee  handbook  to  ensure  a 
consistent  standard  of  behaviour  across  the  Group  which 
includes  its  Mission  Statement  and  Values  and  an  Anti-
Bribery  and  Corruption  Policy  (among  other  policies).  All 
employees and Board members are trained to identify and 
avoid the risks related to corruption and bribery. 

“

We introduced a Group-wide GDPR policy 
covering all jurisdictions, rather than having 
separate documents for each country.

Whistle-blowing

Competitive behaviour

BCG  competes  in  highly  competitive  markets  with  low 
entry barriers. Due to rapid technological change, evolving 
industry  standards  and  changing  needs  and  preferences 
of  customers  and  users,  the  competitive  landscape  is 
extremely  dynamic.  Our  portals  face  intense  competition 
from both traditional and new online classified portals such 
as Facebook Marketplace and Linkedin.

We also put a strong focus on compliance with competition 
laws.  Our  pricing  strategy 
includes  the  assessment 
of  whether  the  planned  pricing  is  fair  and  reflects  the 
economic  value  of  the  product  offered.  This  was  once 
verified by the competent authorities in Lithuania, whereby 
Group  real-estate  portal  was  accused  of  adopting  unfair 
prices. Lithuanian Competition Council and later the court 
confirmed  that  prices  were  fair  compared  to  selected 
benchmarks.  It  gives  the  credibility  to  assess  the  pricing 
limits and the legality of the planned actions.

BCG  has  adopted  a  Group-wide  Whistle-Blowing  Policy 
designed  to  provide  our  employees  with  an  effective  and 
available mechanism to help prevent malpractice occurring 
across our working environment, which includes a way for 
employees to raise their concerns anonymously. 

Employees can express a problem via a local inbox set up in 
the office, their manager, the Executive Team, or the General 
Counsel  if  they  have  any.  An  employee  can  get  in  touch 
with the Chair of the Audit Committee if they want to talk to 
someone outside of BCG.  Every effort will be made to keep 
the identity of an individual who makes a disclosure under 
this Policy confidential. All BCG employees have access to 
all  contact  details  and  information  on  the  whistle-blowing 
procedure.

The  CFO  of  Baltic  Classifieds  Group  has  Board 
responsibility for monitoring and evaluating whistle-blowing 
arrangements. The CFO will update the Audit Committee as 
and  when  whistle-blowing  concerns  have  been  received, 
the  investigations  completed  and  any  actions  arising  as 
a  result.  From  time  to  time,  the  CFO  will  also  review  the 
organisation’s  whistle-blowing  arrangements  and  ensure 
they are subject to independent retrospective review. There 
were no whistle-blowing reports made during the financial 
year. The implementation and effectiveness of the Group’s 
compliance function and policies is reviewed periodically by 
the Audit Committee and is supported by periodic reviews 
and risk assessments performed by the Group’s finance and 
legal teams.

Governance targets

Target

Status

Description and progress towards our targets

Complying with tax, data protection, human 
rights, bribery, corruption and other related 
rules and regulations in Lithuania, Latvia and 
Estonia

Achieved

BCG is committed to paying its fair share of tax. The Group’s 
effective tax rate for 2023 was 12% (2022: 55%) with income 
tax of €3.2m (2022: €1.4m).

We  had  no  reportable  data  protection  incidents  or  bribery 
and corruption breaches during 2023 and 2022.

42

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Sustainability Accounting Standards Board (SASB) 
disclosure topics & accounting metrics

Non-financial and sustainability information 
statement

Disclosure index 

Disclosure index

SASB  standards  enable  businesses  around  the  world  to  identify,  manage  and  communicate  financially  material 
sustainability  information  to  their  investors.  The  SASB  standards  are  industry  specific  and  identify  the  minimum  set 
of  financially  material  sustainability  topics  and  their  associated  metrics  for  the  typical  company  in  an  industry.  SASB 
assigns BCG to the Internet & Media Services sector and the following disclosure sets out our progress according to the 
SASB standard for that sector.

The table below summarises the recommended SASB disclosures. Where we have provided the information, the location 
in the Annual Report is indicated below.

Topic

Accounting metric

Location

Environmental 
footprint of hardware 
infrastructure

•  Total energy consumed

•  Percentage grid electricity

•  Percentage renewable

•  Total water consumed

•  Discussion of the integration of 

environmental considerations into 
strategic planning for data centre needs

•  Total energy consumed, percentage grid 
electricity and percentage renewable are 
disclosed in the Greenhouse Gas report on  
pages 35 to 36.

•  Water usage disclosed in Greenhouse Gas 

report on page 36.

•  We have raised a goal to move to 100% 

renewable electricity by 2030 including our 
data centres. Please see page 37.

Data privacy, 
advertising standards 
and freedom of 
expression

•  Description of policies and practices 

•  Governance and compliance – our data 

relating to behavioural advertising and 
user privacy

security and data privacy sections of the 
Sustainability Report on page 42.

•  Total amount of monetary losses as a 
result of legal proceedings associated 
with user privacy

Data security

•  Number of data breaches

•  Description of approach to identifying and 

addressing data security risks

Employee 
recruitment, inclusion 
and performance

•  Employee engagement as a percentage

•  Gender and ethnic group representation 

Intellectual 
property protection 
and competitive 
behaviour

•  Total amount of monetary losses as a 
result of legal proceedings associated 
with anti competitive behaviour 
regulations

• 

• 

• 

• 

• 

In 2023 we had no monetary losses as a 
result of legal proceedings associated with 
user privacy.

In 2023 we had no reportable data breaches.

Information on data security can be found 
in the Sustainability Report on page 42 and 
Principal risks and uncertainties section on 
page 48.

Information on employee engagement, 
gender diversity and ethnicity can be found in 
the Sustainability Report on pages 38 to 40.

In 2023 we had no monetary losses as a 
result of legal proceedings associated with 
anti competitive behaviour regulations.

The following table sets out where Stakeholders can find relevant non-financial information within this Annual Report, 
further to the Financial Reporting Directive requirements contained in Sections 414CA and 414CB of the Companies Act 
2006. Where possible, it also states where additional information can be found that supports these requirements 

Reporting topic

Environmental matters, 
including the impact 
of the business on the 
environment and climate 
related disclosures 

Employees

Policies and standards  
which govern our approach

Annual Report and Accounts  
section reference 

Page

•  N/A

•  Whistle-Blowing Policy

•  Disciplinary Rules and 
Procedures Policy

 t Sustainability Report
 t TCFD Report 
 t Principal risks and uncertainties
 t Engagement with our Stakeholders

 t Sustainability Report
 t Engagement with our Stakeholders
 t Directors’ Remuneration Report

Social and community 
matters

•  Modern Slavery Statement

•  Diversity Policy

 t Sustainability Report
 t Engagement with our Stakeholders

Respect for human rights

•  Modern Slavery Statement

•  Privacy Policy

•  Document Retention Policy

•  GDPR Policy

 t Sustainability Report
 t Engagement with our Stakeholders

Anti-bribery and 
corruption 

•  Anti-Bribery and Corruption Policy

•  Gifts and Entertainment Policy

 t Sustainability Report
 t Board Leadership and Company Purpose 
 t Audit Committee Report

Business model

•  N/A

 t Our Business at a Glance

Principal risks and 
uncertainties

Non-financial KPIs

•  Risk register

 t Principal risks and uncertainties

 t Strategic Highlights
 t Our Business at a Glance
 t Sustainability Report

26

30

46

58

26

58

82

26

58

26

58

26

56

76

16

46

3

16

26

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Risk Management
Risk management framework

The  Company  does  not  have  a  separate  risk  committee 
and the Board has overall responsibility for determining the 
nature and extent of the principal risks it is willing to take 
and for ensuring that risks are effectively managed across 
the  Group.  The  Group  operates  a  cautious  attitude  to  risk 
and its risk appetite is low.

The  Board  performs  a  robust  review  and  assessment  of 
the  risks,  and  considers  potential  emerging  risks.  Risks 
are  then  assessed  based  on  their  likelihood  and  potential 
impact with the combination of the two measures defining 
the overall score of each risk so they can be rated.

Risks are all captured and documented in a Risk Register, 
identifying  the  risk  category,  the  likelihood  of  the  risk 
occurring, the impact if it does occur, a specific owner for 

each  risk,  the  risk  trend  and  the  mitigation  plan  for  each 
risk.  The  CFO  is  ultimately  responsible  for  maintaining 
this  register,  with  inputs  from  the  CEO  and  the  COO.  The 
register  forms  the  basis  for  monitoring  risks  and  ongoing 
risk discussions within the Board. The Board reviewed the 
Risk Register in December 2022 and April 2023.

The  Company’s  internal  control  framework  is  based  on 
a  three  lines  of  defence  model.  The  first  line  of  defence 
comprises  operational  management,  which  is  responsible 
for  the  direct  management  of  risk.  This  includes  ensuring 
appropriate  mitigating  controls  are  in  place  and  that  they 
are operating effectively. The second line of defence is made 
up  of  the  Company’s  internal  compliance  and  oversight 
functions  such  as  company  secretarial,  finance  and  legal. 
The third line of defence includes internal auditors’ reporting 
to the Audit Committee.

Principal risks and uncertainties

The  Board  has  carried  out  a  robust  assessment  of  the 
emerging and principal risks facing the Group. This included 
an  assessment  of  the  likelihood  and  impact  of  each  risk 
identified,  and  the  mitigating  actions  being  taken.  The 
principal  risks  and  uncertainties  identified,  along  with  the 
potential  impact  and  key  mitigations,  are  detailed  in  this 
section.  We  recognise  that  the  Group  is  exposed  to  risks 
wider  than  those  listed,  however  we  have  disclosed  those 
that we believe are likely to have the greatest impact on the 
Group’s performance and those that have been the subject 
of discussion at Board meetings this year.

Emerging and principal risks

Emerging  risks  are  defined  by  the  Group  as  potential  but 
not actual future risks that are often difficult to quantify but 
may materially affect the Group.

An  explanation  of  how  the  Company  manages  financial 
risks is also provided in note 22 to the consolidated financial 
statements.

Geopolitical risk

Political and  
macroeconomic situation

Description & impact 

Description & impact 

Further escalation of the war in Ukraine could result in the 
unrest and instability in the Baltic countries. Such situations 
could impact consumer behaviour (e.g. reducing spending 
/  investing),  seller  activity  (e.g.  disruption  in  retailing),  or 
impact investor perception of the business.

Mitigation

•  Monitoring the situation in the region and changes in 

consumer behaviour

•  Maintaining a flexible cost base that can respond to 

changing conditions

Developments in 2023 

The temporary drop  in  the traffic of  the Group’s portals at 
the start of the war in 2022 has not repeated again and the 
Group’s  results  in  2023  exceeded  pre-invasion  levels.  This 
shows  that  our  Company  as  well  as  Baltic  economies  in 
general are resilient to the increased geopolitical tension in 
the region.

Economic  conditions  (whether  due  to  economic  cycle  or 
supply  chain  disruption)  could  lead  to  a  retraction  in  the 
underlying markets, a reduction in stock, consumer wallets 
and  a  reduction  in  listers  budgets  /  appetite  to  spend, 
which  all  have  the  potential  to  reduce  revenue.  Economic 
conditions  can  also  impact  the  cost  pressures  (such  as 
wage growth, price inflation, interest rates, etc.)

Mitigation

•  Monitoring economic situation and economic 

forecasts for the region

•  Maintaining a flexible cost base that can respond to 

changing conditions

Developments in 2023 

Inflation remained high through the year and the speed of 
sales have normalised, both of which had a positive impact 
on the Group’s performance due to higher commission pool 
and an increase of active ads or our portals.

Disruption to our customer  
and / or supplier operations

Laws & regulations

Description & impact 
Disruption  to  the  Group’s  customers’  and  /  or  suppliers’ 
operations conducting day-to-day business may impact on 
the Group's ability to deliver desired results.

Mitigation

•  Remaining market leaders in respective verticals 

while offering value-adding products and packages

•  Continual improvements to our platforms
•  Developing our product proposition to continue 

meeting our customers’ needs and evolving business 
models

•  Maintaining a healthy liquidity headroom with the 

yet unused revolving credit facility of €10 million as 
at 30 April 2023, together with a significant forecast 
headroom versus its covenant

•  Diversifying revenue streams through acquisition of 

classifieds portals 

Developments in 2023 
The  Group  continued  to  strengthen  its  offering  as  well  as 
entered  the  Services  classifieds  market  in  Estonia  and 
Latvia  through  the  acquisition  of  GetaPro  portals  which 
further diversifies our customer base.

Competition

Description & impact 
The Group might be affected by new competitors in existing 
markets  or  new  spheres  of  activities.  Also,  changes  in 
technology  or  consumer  behaviour  affect  the  way  that 
people  search  for  cars,  real  estate,  jobs  or  generalist 
products, which may lead to a loss of consumer audience. 
There  is  a  risk  of  a  new  entrant  to  the  market  with  a  new 
business  model  (for  example,  providing  services  free 
of  charge),  affecting  the  Group’s  audience,  content  and 
revenue. Furthermore, as the Group diversifies into new and 
adjacent markets, the competitor set widens.

Mitigation

•  Constant monitoring of major competitors in adjacent 

business areas

•  Continuous investment into customer experience 
•  Continuous  development  of  cross-linkages  between 

Group's horizontals and verticals

•  Continuous  development  of    our  offering  to  provide 
value-for-money and differentiated service to listers

Developments in 2023 
During  2023  Group’s 
leading  portal's  overall  position 
continued  to  strengthen  against  the  closest  competitors. 
The  number  of  listers  was  increasing  year  on  year  except 
for Jobs, where the number of business clients have slightly 
decreased after very significant growth last year.

Description & impact 
The  Group  is  subject  to  certain  competition  and  antitrust 
laws. Antitrust laws may limit the market power and pricing 
or other actions of any particular firm.

Companies can be subject to legal action or investigations 
and proceedings by national and supranational competition 
and  antitrust  authorities  and  claims  from  its  clients  and 
business partners for alleged infringements of competition 
and antitrust laws, which could result in fines or other forms 
of liability or otherwise damage the companies' reputation. 
Such laws and regulations could limit or prohibit the ability 
to grow in certain markets.

Future  acquisitions  by  the  Group  could  be  impacted  by 
applicable antitrust laws and could be unsuccessful if the 
necessary competition approvals by competition authorities 
are not obtained.

Mitigation 

•  Having a dedicated internal expertise within the 
business, responsible for identifying, assessing 
and responding to upcoming changes in laws and 
regulations, and the use of external specialists where 
necessary

Developments in 2023 
In  addition  to  the  two  ongoing  supervisory  proceedings, 
the  Estonian  Competition  Authority  initiated  supervisory 
proceedings  in  relation  to  the  pricing  of  the  Group’s 
automotive portal in Estonia. The proceedings cannot lead 
to  imposition  of  fines  to  any  Group  company,  however,  a 
precept ordering the Group companies to end any ongoing 
infringements could be imposed or the Estonian Competition 
initiate  misdemeanour 
Authority 
proceedings that would entitle the imposition of a fine of up 
to €400 thousand per case. See note 26 to the consolidated 
financial statements for further detail.

could  potentially 

At  the  end  of  May,  2023,  Estonian  Ministry  of  Justice 
registered  the  new  draft  law  of  the  Law  on  Competition 
implementing  the  ECN+  Directive  ((EU)  2019/1).  The  draft 
law is subject to further discussions in the Parliament, but 
it  is  strongly  likely  that  the  current  law  will  be  amended, 
and  it  might  be  relevant  for  the  proceedings  against  the 
Group  companies.  Under  §12  of  the  draft,  if  passed,  it 
would  enter  into  force  on  1  July  2024.    Per  §  871(4)  of 
the  draft  the  supervisory  proceedings  ongoing  on  1  June 
2024  concerning  a  potential  competition  infringement  will 
continue  as  competition  supervision  proceedings  (new 
administrative  fine  proceedings).  This  means  that  if  the 
relevant  proceedings  against  Allepal  are  still  ongoing  on 
1  June  2024,  the  Competition  Authority  could  (together 
with  the  precept)  have  the  power  to  impose  a  fine  of  10% 
of the whole Group's turnover. At the same time, not all of 
the  evidence  collected  during  the  proceedings  up  to  that 
moment  would  continue  to  be  admissible  and  given  the 
delays  in  the  procedure,  it  is  questionable  if  the  Estonian 
Competition Authority would attempt to impose a fine under 
the new procedural rules.

Key         

  Stable risk trend             

  Decreasing risk trend             

  Increasing risk trend

Key         

  Stable risk trend             

  Decreasing risk trend             

  Increasing risk trend

46

47

Baltic Classifieds Group PLC Annual Report and Accounts 2023Baltic Classifieds Group PLC Annual Report and Accounts 2023STRATEGIC REPORT

Risk Management continued

STRATEGIC REPORT

Technology

Acquisition risk

Description & impact
Cyber-attacks. The Group is at greater risk from cyber threats 
due to its large scale and prominence.  As the business is 
entirely dependent on information technology to provide its 
services,  successful  attacks  have  the  potential  to  directly 
affect revenue.

Major data breach. Cyber-attack or the Group's own failures, 
resulting in disabling of platforms or systems, or resulting 
in a major data breach, could have an adverse impact on the 
Group’s reputation, loss of trust and loss of revenue and / or 
profits. Data breaches, a common form of cyber-attack, can 
have  a  massive  negative  business  impact  and  often  arise 
from insufficiently protected data.

Disruption  to  availability  of  services.  The  availability 
and  reliability  of  services  to  the  Group’s  customers  is  of 
paramount  importance.  Any  downtime  or  disruption  to 
consumer or advertiser services can have an adverse impact 
on  the  business  (complaints  and  credits  for  customers, 
consumer usage, and potential reputational impact).

Therefore, the availability of third-party services, which are 
necessary when using the services provided by the Group, 
such as internet provision, mobile communication, are also 
crucial.

Mitigation

•  Ongoing investment in security systems to ensure our 

systems remain robust

•  Ongoing monitoring of external threats
•  Regular testing of the security of the IT systems and 

platforms including penetration testing

•  Disaster  recovery  and  business  continuity  plan  in 

place and reviewed and tested regularly

• 

Internal audit review of cyber security

Developments in 2023
Two  years  ago,  the  Group  performed  a  review  of  its 
technology  systems,  data  protection  environment  and 
disaster  recovery  plans.  Following  this  review,  the  Group 
significantly  improved  its  cybersecurity  by  implementing 
DDOS  protection  and  bot  management  systems,  migrated 
all  services  to  a  revised  infrastructure  and  set  up  a  new 
infrastructure to accommodate a disaster recovery site.

During the 2023 cyber security assessment was performed 
by  the  Group’s  outsourced  internal  auditors.  The  Group 
continues to work on the recommendations of the auditors 
to further improve its systems and processes.

Description & impact
The  Group  might  make  an  unsuccessful  acquisition  or 
integration  of  an  acquisition  which  in  turn  could  lead  to 
reduced profits, impairment charge.

Mitigation

•  Acquisitions are focused on those businesses which 
operate in known sectors where the Group has or can 
develop competitive advantage and have good growth 
opportunities

•  Detailed  pre-acquisition  due  diligence  by  in  house 

personnel as well as external advisers
•  Retention and motivation of key personnel

Developments in 2023 
The  automotive  portal  acquired  in  2020  as  well  as  the 
Services business acquired this year are performing in line 
with expectations.

Climate change

Description & impact 
From  a  long-term  perspective,  the  Group  is  subject  to 
physical  climate  risks  directly  related  to  climate  change 
and  transitional  climate  risks,  which  may  arise  due  to 
transitioning to a lower-carbon economy. Increased severity 
of  extreme  weather  events  due  to  accelerating  global 
warming  may  result  in  disruption  to  provision  of  services 
from our service providers, affect the availability of websites 
and change commercial customers’ behaviour.

New  regulations  relating  to  the  reduction  of  carbon 
emissions  and 
increasing  customer  climate  change 
awareness  may  affect  the  Group’s  operations  and  the 
volume of listings and encourage us to adapt our business 
to the new regulations and changing market tendencies.

Mitigation

•  The Group is committed to contributing to the climate 
change  cause  by  being  environmentally  responsible, 
reducing  carbon  emissions,  shifting  to  renewable 
energy and offsetting carbon emissions

•  We  are  already  taking  actions  to  adapt  to  the 
increasing  customer  climate  change  awareness  and 
are  ready  to  adjust  if  new  environmental  regulations 
arise:  adopt  the  platforms  for  eco-friendly  products, 
introduce necessary filters, educate visitors, enrich ad 
data with environmental impact related information 

Developments in 2023 
In  2023,  we  set  clear  targets  in  our  net  zero  journey, 
submitted our near-term targets for Science Based Targets 
initiative  (SBTi)  Business  Ambition  for  1.5°C,  increased 
the  percentage  of  electricity  from  renewable  sources  to 
73%,  carbon-free  electricity  to  87%  and  reduced  our  total 
emissions by 45%.

Viability Statement

Based on the going concern assessment discussed in note 2 
of the financial statements, the Directors have a reasonable 
expectation  that  the  Group  has  adequate  resources  to 
continue  in  operational  existence  for  the  12  months  from 
the  date  of  approval  of  the  financial  statements.  For  this 
reason,  we  continue  to  adopt  the  going  concern  basis  in 
preparing the financial statements.

As required by the UK Corporate Governance Code 2018 (the 
“Code”), the Directors have assessed the long-term viability 
of  the  Group  over  a  period  significantly  longer  than  12 
months from the approval of these financial statements. The 
Directors have assessed the Group’s prospects considering 
its  current  financial  position,  its  recent  historical  financial 
performance  and  the  principal  and  emerging  risks  and 
uncertainties on pages 46 to 48.

The  Directors  have  determined  that  a  period  of  five  years 
to  April  2028,  which  was  previously  a  period  of  three 
years, is the most appropriate period over which to provide 
its  viability  statement  as  it  allows  consideration  of  the 
longer-term  viability  of  the  Group  and  reflects  reasonable 
expectations  in  terms  of  the  reliability  and  accuracy  of 
operational  forecasts.  This  process  includes  an  annual 
review  of  the  ongoing  plan,  led  by  the  Group  Executive 
directors  in  conjunction  with  the  Group  portal  managers. 
The latest updates to the plan were finalised in April 2023. 
The  base  case  financial  projections  start  with  the  Group’s 
2024  budget  and  look  ahead  over  the  assessment  period 
to include an expected level of growth. The Group’s funding 
position  is  also  considered,  with  focus  on  the  ongoing 
compliance  with  the  covenants  attached  to  the  Group’s 
external debt.

testing  which 

The  strategic  plan  has  been  subject  to  robust  downside 
stress 
involved  flexing  several  main 
assumptions  underlying  the  plan  to  assess  the  impact  of 
severe but plausible scenarios. Analysis was performed to 
evaluate the potential financial impact over the period of the 
Group’s principal risks occurring, including:

•  the impact of any major data breach as a result of a 

cyber-attack;

•  adverse  changes  to  the  business  environment 
including  due  to  competition  or  disruption  to  our 
customer and / or supplier operations; and

•  a continuing geopolitical tension in the neighbouring 

countries. 

Specific  scenarios  that  have  been  modelled 
downside scenarios in relation to:

include 

•  growth of revenues: either limited or flat growth rate; 

and

•  effect  on  operating  costs:  data  breach  related  fines, 

increased marketing costs.

A  plausible  combination  of  these  scenarios  was  also 
assessed. 

The objective of the scenario modelling was to project cash 
flows generated by the Group to ensure the Group remains 
cash positive during the assessment period and to project 
a  total  leverage  ratio  to  make  sure  a  healthy  covenant 
headroom  is  maintained  during  this  period.  It  was  taken 
into  account  that  the  Group’s  term  loan  of  €70  million  is 
due in July 2026 and the Group has access to a revolving 
credit facility that amounts to €10 million which is available 
until July 2026. Even after repayment of external debt in all 
scenarios tested, the Group remained cash positive and with 
a significant covenant headroom over the five-year period.

Other factors providing comfort to the Directors about the 
Group’s long-term viability in the face of adverse economic 
conditions  include  that  the  Group  has  high  margins, 
significant free cash flow generation and an ability to adjust 
the  discretionary  dividend  to  enhance  liquidity.  Therefore 
the Directors have a reasonable expectation that the Group 
will be able to continue in operation and meet its liabilities 
as they fall due over the period of the assessment.

The Company’s Strategic report, set out on pages 2 
to 49, was approved by the Board on 28 June 2023 
and signed on its behalf by:

Justinas Šimkus 
Chief Executive Officer 
28 June 2023

Key         

  Stable risk trend             

  Decreasing risk trend             

  Increasing risk trend

48

49

Baltic Classifieds Group PLC Annual Report and Accounts 2023GOVERNANCE REPORT

Corporate Governance Report

GOVERNANCE REPORT

“

During the year the Group increased its female 
gender representation on the Board from 28.5% 
to 37.5%. We are also proud to have had a female 
Chief Financial Officer in situ since before the IPO.

Trevor Mather
Chair

Governance Highlights 

Appointed Jurgita Kirvaitienė as Independent Non-Executive 
Director 

Board succession planning 

Setting strategic objectives 

Robust assessment of the Group’s internal systems of 
controls

Introduction by the Chair of the Board Trevor Mather

Dear Shareholder 

On behalf of the Board, I am pleased to present the Group’s 
Corporate Governance Report.

This Corporate Governance Report explains the key features 
of the Group’s governance framework and how it complies 
with  the  Financial  Reporting  Council’s  UK  Corporate 
Governance Code 2018 (the “Code”).

The Board recognises that a good governance structure is 
not static but allows the Group to grow and develop. In the 
time  since  our  listing  on  the  London  Stock  Exchange,  the 
Board  has  been  committed  to  raising  the  standards  of  its 
governance  framework  and  to  ensuring  that  the  Company 
Purpose is at the heart of its decision making. Our business 
and its success is inextricably linked with its people and its 
culture and the motto of “we love transactions” is evident 
across the Group. 

UK Corporate Governance Code 2018 
(the “Code”) 

In the following pages we are pleased to disclose how the 
Group  complies  with  the  principles  and  provisions  of  the 
Code.  As  such,  the  Governance  report  is  laid  out  in  the 
following sections: 

Board leadership and Company purpose 

Division of responsibilities 

Composition, succession and evaluation 

Audit, risk and internal control 

Remuneration

Page 

56

62

67

71

71

51

51 Corporate Governance Report

•  Introduction by the Chair of the Board Trevor Mather 

•  Corporate Governance Statement 2023

•  Board of Directors

•  Senior Management

•  Board Leadership and Company Purpose  

•  Division of Responsibilities 

•  Board Composition, Succession and Evaluation 

•  Audit, Risk and Internal Control

•  Remuneration 

72 Nomination Committee Report 

76 Audit Committee Report 

82 Directors' Remuneration Report 

91 Directors' Report 

Baltic Classifieds Group PLC Annual Report and Accounts 2023GOVERNANCE REPORT

GOVERNANCE REPORT

Strategy 

The  Board  held  its  inaugural  strategy  away  day  during 
the  year  in  which  it  focused  on  the  Company’s  strategic 
objectives  and  in  particular  driving  monetisation  of  core 
services. Through various means including pricing actions, 
product  and  packaging  developing,  enabling  upsell  and 
cross-sell.  During  the  year,  the  Company  built  upon  its 
five  strategic  objectives  by  adding  a  sixth  objective  with 
more emphasis on ESG factors, namely: “Promote circular 
economy and minimise our own impact on the environment”. 

Board effectiveness review 

The Board participated in its first externally facilitated Board 
Effectiveness Review earlier in the year. The focus was very 
much on the Code and FCA requirements of a listed Board 
and  had  a  practical  focus.  The  Board  has  approved  an 
action plan against the recommendations and will report on 
the outcome of these in the next financial year. For more on 
this process and recommendations see page 75. 

Group’s internal systems of controls

During  the  year,  the  Audit  Committee  spent  its  time 
focusing  on  the  Group’s  internal  systems  of  controls, 
including developing and implementing a formal policy on 
the engagement of the external auditor to supply non-audit 
services;  reviewing  the  effectiveness  of  the  external  audit 
process  and  the  internal  audit  function  and  reviewing  the 
Group’s  internal  controls  systems,  compliance  function, 
anti-money 
laundering  systems  and  controls,  as  well 
as  procedures  for  detecting  fraud  and  whistle-blowing 
procedures, see page 43 for further details.

Future outlook

The  Board  believes  in  the  value  of  a  sound  governance 
framework from which it can operate and ensure the long-
term sustainable success of the business. As we continue 
our journey of formalising policies and practices, the Board 
is committed to establishing an annual cycle of review and 
monitoring to ensure our governance evolves alongside our 
business. 

2023 Annual General Meeting

Our  2023  Annual  General  Meeting  (“AGM”)  will  be  held 
at  11:00  am  local  time  on  27  September  2023  in  the 
headquarters  of  Baltic  Classifieds  Group  at  Saltoniškių 
9B, Vilnius, LT-08105 Lithuania. Myself and other Directors 
will join the meeting either in person or via teleconference. 
We strongly encourage all Shareholders to cast their votes 
by  proxy,  and  to  send  any  questions  in  respect  of  AGM 
business to cosec@balticclassifieds.com.

Trevor Mather
Chair
28 June 2023 

Corporate Governance 
Statement 2023 

This  Corporate  Governance  Statement  as  required  by  the 
UK  Financial  Conduct  Authority’s  Disclosure  Guidance  and 
Transparency  Rules  7.2  (“DTR  7.2”),  together  with  the  rest 
of  the  Corporate  Governance  Report  and  the  Committee 
Reports  forms  part  of  the  Directors’  Report  and  has  been 
prepared  in  accordance  with  the  principles  of  the  Financial 
Reporting  Council’s  UK  Corporate  Governance  Code  2018 
(the “Code”). 

A copy of the Code can be found on the Financial Reporting 
Council’s website: www.frc.org.uk. 

Additional  requirements  under  the  DTR  7.2  are  covered  in 
greater  detail  throughout  the  Annual  Report  for  which  we 
provide reference as follows:
 t The  Group’s  Risk  management  and  internal  control  are 

found on pages 46 to 48

 t Information with regards to share capital is presented in 

the Directors’ Report on page 93

 t Information on Board and Committee composition can be 

found on pages 54 to 55

 t Information  on  Board  diversity  including  the  Board 

diversity policy can be found on pages 68 to 69

The Company’s obligation is to state whether it has complied 
with the relevant principles and provisions of the Code, or to 
explain why it has not done so up to the date of this Annual 
Report.

The  Company  has  applied  the  principles  of  the  Code  and 
has complied with the Principles and Provisions of the Code 
during the financial year, except for as outlined below:  

Code Principle  
and Provision

Provision 11 

Area

Explanation

At least half the 
board, excluding 
the chair, should 
be non-executive 
directors whom the 
board considers to 
be independent

During the year and on 17 May 2022, the  Board appointed Jurgita Kirvaitienė as 
an  additional Independent Non-Executive Director. Following this appointment, 
the Company has one Chair, three Independent Non-Executive Directors, one Non-
Independent Non-Executive Director and three Executive Directors. Excluding the Chair, 
42.9% of the Board is independent.

The Company continually reviews the skills, experience and diversity of its Board and 
believes that the Board composition is optimum for its current strategy and does not 
think it is in the best interest of the Company to  recruit an additional Director at this 
point in time. 

Provision 24

Audit Committee 
with minimum 
membership of 
three

During the year and on 17 May 2022, the  Board appointed Jurgita Kirvaitienė as 
an  additional Independent Non-Executive Director and invited her to join all Board 
Committees, including the Audit Committee. Following this appointment, the Company 
is compliant with Provision 24.

The FCA Listing Rule 9.8.6 requires companies to provide a statement as to whether it meets the following targets:   

Target

Comply or Explain 

At least 40% of the board should be women

At least one of the senior board positions (Chair, Chief 
Executive Officer (CEO), Chief Financial Officer (CFO) or 
Senior Independent Director (SID)) should be a woman

At least one member of the board should be from an ethnic 
minority background excluding white ethnic groups (as set 
out in categories used by the Office for National Statistics)

The Board currently has 37.5% female representation. Please 
see the Nomination Committee report on pages 73 to 74 for a 
detailed explanation of this.

The Group is pleased to have a female CFO, Lina Mačienė.

The current Board does not have one Board member from an 
ethnic minority group (excluding white ethnic groups).  Please 
see the Nomination Committee report on pages 73 to 74 for a 
detailed explanation of this.

52

53

GOVERNANCE REPORT

Board of Directors & Senior Management  continued

GOVERNANCE REPORT

Board of Directors

The  Directors  have  skills  and  experience  relevant  to  the  sector  in  which  the  Group  operates  in  order  to  effectively  set  the 
strategic direction and purpose of the Group.

Trevor Mather
Chair
Appointed: 2021

Justinas Šimkus
Chief Executive Officer
Appointed: 2021

Lina Mačienė
Chief Financial Officer
Appointed: 2021

Simonas Orkinas
Chief Operating Officer
Appointed: 2021

Nationality: British 

Nationality: Lithuanian 

Nationality: Lithuanian 

Nationality: Lithuanian 

Independent: No

Independent: No

Independent: No

Experience: Justinas joined 
the Group in 2005 as CEO of 
Diginet LTU. Justinas holds 
a BSc in Management and 
Business administration from 
Vilnius University and an MSc in 
International Business from Vilnius 
University.

Key external appointments: Justinas 
holds directorships in the following 
companies: UAB EIKA Real Estate 
Fund; UAB EIKA Development Fund; 
and UAB EIKA Residential Fund.  

Committee membership: None

Experience: Lina joined the Group 
in 2017 as CFO. She previously 
worked at PwC in its audit and 
assurance services department 
from 2010 until 2017. Lina holds 
a BSc in Economics from Kaunas 
University of Technology and an 
MSc in Management and Business 
Administration from ISM University 
of Management and Economics.

Key external appointments: None

Committee membership: None

Experience: Simonas joined the 
Group in 2007 as Skelbiu.lt Portal 
Manager, in 2009 was appointed 
COO of the Group and was 
appointed CEO of Diginet LTU in 
August 2019. Simonas holds a BSc 
in Business Management from 
Vilnius University.

Key external appointments: None

Committee membership: None

Independent: Independent on 
appointment

Experience: Trevor was Chief 
Executive of Autotrader from 
June 2013 until February 2020. 
Previously, Trevor was President 
and CEO of ThoughtWorks, a 
global IT and software consulting 
company. Before his time at 
ThoughtWorks, Trevor spent almost 
ten years at Andersen Consulting 
(now Accenture). Trevor holds 
an M.Eng. in Aeronautics and 
Astronautics from Southampton 
University.

Key external appointments: Trevor 
holds directorships in the following 
companies: Mather Property 
Limited; Mather Consultancy 
Services Limited; and Mather 
Charitable Foundation.

Committee membership: Nomination 
Committee (Committee Chair), 
Remuneration Committee (until 17 

March 2023).

Senior Management

Ed Williams
Senior Independent  
Non-Executive Director
Appointed: 2021

Nationality: British

Independent: Yes

Experience: Ed was appointed Chair 
of Autotrader prior to its flotation 
on the London Stock Exchange 
in March 2015. He served as an 
independent director of idealista, 
the privately owned Spanish 
property portal from 2015 to 2020. 
Ed was founding Chief Executive of 
Rightmove, serving in that capacity 
from 2000 until his retirement from 
the business in 2013.

Key external appointments: Chair of 
the Board of Autotrader Group PLC

Committee membership: 
Remuneration Committee 
(Committee Chair) Audit Committee, 
Nomination Committee

Tom Hall 
Non-Executive Director
Appointed: 2021

Kristel Volver
Non-Executive Director
Appointed: 2021

Jurgita Kirvaitienė 
Non-Executive Director
Appointed: 2022 

Nationality: British 

Independent: No

Nationality: Estonian 

Independent: Yes

Nationality: Lithuanian

Independent: Yes

Experience: Tom joined the Group 
in July 2019. He leads the Internet/
Consumer team in Europe for Apax, 
where he has worked for over 20 
years. He has led many of Apax’s 
marketplace investments, including 
Autotrader, idealista and SouFun.  

Key external appointments: Tom 
holds directorships in the following 
companies: Apax Partners LLP, 
idealista Global S.A., NEXT plc, 
MF Midco Limited, MF Topco 
Limited, Takko Fashion GmbH, 
Wehkamp Management Pooling 
Company BV, Wehkamp Holding 
BV, Stichting Administratiekantoor 
Co-Investment STAK,  Stichting 
Administratiekantoor Sweet Equity 
STAK, and Tinka Holding BV.

Committee membership: Nomination 
Committee.

Experience: Kristel worked in the 
audit department at KPMG from 
2012 to 2015, was deputy head of 
Group Finance Estonia for Nordea 
from 2015 to 2017 and from 2017 
to 2019 Group CFO for Eesti Meedia 
(Postimees Grupp). Since 2019 
she has been a board member 
at MM Grupp, one of the largest 
Estonian private equity investment 
companies. She holds a BSc and 
MSc in Finance from the University 
of Tartu and has been a certified 
auditor since 2016.

Key external appointments: Since 
2019, Kristel has been a board 
member of MM Grupp OÜ and 
is currently a member of the 
supervisory boards of Postimees 
Grupp AS, Magnum AS, Apollo Group 
OÜ, iDeal Group AS, 15min UAB, 
AS Kroonpress and TVNET Latvia. 
Kristel also holds directorships in 
the following companies: Semetron 
AS; Beinita Kodu AS; Leta SIA; Balti 
Meediamonitooringu Grupp OÜ; 
Linnamäe Lihatööstus AS, Skeleton 
Technologies Group OÜ and Confido 
Healthcare Group.

Committee membership: Audit 
Committee (Committee Chair), 
Remuneration Committee, 
Nomination Committee

Experience: Jurgita joined the Group 
in 2022 as an independent Non-
Executive Director. Jurgita built her 
career at PwC from 1997 to 2015 
where she progressed to become 
a Director and a member of the 
Management Board for Lithuania. 
Subsequently she became General 
Manager, and Board member, of a  
FinTech startup, and supplemented 
this with being a member of the 
Audit Committee at Maxima Grupe. 
Jurgita has experience in provision 
of outsourced internal audit 
services to FinTech companies. 
Jurgita has a BSc in Business 
Administration and an MSc in 
International Business from 
Vilnius University, completed an 
International EMBA at the Baltic 
Management Institute, is a fellow 
member of ACCA, is a Certified 
Internal Auditor, has been a certified 
statutory auditor since 2003 and 
was President of the Lithuanian 
Chamber of Auditors from 2010 to 
2014. 

Key external appointments:  None

Committee membership: Audit 
Committee, Remuneration 
Committee, Nomination Committee

In addition to the three Executive Directors, the Senior Management is made up of the following individuals:

 t More information see on our corporate website at: balticclassifieds.com

Artūras Mizeras
Head of Autoplius.lt

Viktorija Steponavičiūtė
Head of Aruodas.lt

Tomas Toleikis
Head of CVbankas.lt

Daumantas Kirkutis
Head of Kainos.lt and 
Paslaugos.lt  
(until May 2023)

Gvidas Borisas
Head of Kainos.lt and 
Paslaugos.lt  
(from May 2023)

Tarvo Teslon
Head of KV.ee, Osta.ee and 
KuldneBörs.ee

Karin Noppel-kokerov
Head of City24.ee

Maksis Karlins
Head of City24.lv

Daniel Skornjakov
Head of Auto24.ee

Jurijs Fridkins
Head of GetaPro.lv and 
GetaPro.ee

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Baltic Classifieds Group PLC Annual Report and Accounts 2023Baltic Classifieds Group PLC Annual Report and Accounts 2023GOVERNANCE REPORT

GOVERNANCE REPORT

Board Leadership and Company Purpose

Code Principle

A Effective Board

B Purpose, strategy, values and culture

C Prudent and effective controls and Board 

resources

D Stakeholder engagement

E Workforce policies and practices

56

56

57

57

61

Effective Board

The  Board  understands  that  a  successful  company  is  led 
by an effective and entrepreneurial board, whose role is to 
promote the long-term sustainable success of the Company, 
generating value for Shareholders and contributing to wider 
society.  Entrepreneurs Justinas Šimkus (CEO) and Simonas 
Orkinas (COO) and their long-standing team have spent over 
10 years building a collection of market-leading businesses 
and strong brands. 

Composed  of  industry  stalwarts,  the  Board  is  formed  of 
Executive  and  Non-Executive  Directors  whose  impressive 
breadth of industry experience and knowledge complements 
each  other.  Each  Director  operates  with  the  utmost  of 
respect for the others and each holds a clear vision of the 
purpose of the Company. 

The Board was subject to an external Board Effectiveness 
Review  during  the  year  and  was  found  to  be  a  high-
performing  and  effective  Board  which  acts  with  great 
integrity.  The  Board  recognises  that  a  good  governance 
structure  is  not  static  but  allows  the  Group  to  grow  and 
develop. 

Most  Board  members  are  also  investors  in  the  Company, 
therefore promoting success is in their best interest.

Purpose, strategy, values and culture 

The  Group  has  an  entrepreneurial,  team-focused  and 
ambitious culture, firmly based in principles of equality and 
inclusivity.  The  Board  recognises  the  contribution  of  this 
culture to the success of the business and is satisfied that it 
is aligned with the Company’s purpose, values and strategy. 
Indeed, the Board describes this as the Company’s “super-
power”.  

The  Board  is  responsible  for  setting  the  Group’s  strategy 
and for determining the Group’s purpose which is to connect 
consumers with listers and help them transact more easily. 
For  more  on  the  Board’s  in-depth  strategy  session  held  in 
September  2022  see  page  52.  The  Board  has  committed 
to an annual review of its vertical strategies (namely Real 
Estate, Auto and Jobs & Services). 

The digital marketplaces we operate promote trust, fairness 
and  efficiency  which  is  a  clear  message  conveyed  by  the 
Board. 

Company values: 

Our  values  shape  our  culture  and  embody  what  we  stand 
for.  Our  culture  is  an  important  part  of  our  strategy  and 
we  believe  that  these  values  support  our  priority  to  be  a 
responsible business. 
•  Trustworthiness
•  Entrepreneurship
•  Less is more 
•  Getting things done
•  Marketplace is our hobby
•  Work is fun

The  Board  monitors  the  culture  of  the  Group  through 
updates at each Board meeting from the CEO, CFO and COO 
who  are  directly  responsible  for  workforce  issues.  These 
updates cover people, culture, inclusivity and talent.

 t For more information on Board Activity and Culture see 

page 65.

Prudent and effective controls and 
Board resources
The  Board  provides  leadership  within  a  framework  of 
prudent and effective controls. The Board has clear Board 
roles and divisions of responsibility. The framework of the 
Board  and  its  Committees  provides  clearly-stated  duties 
and  responsibilities  and  clear  lines  of  accountability  and 
effective oversight. These controls ensure timely decision-
making at the correct level. The Board continues to monitor 
the framework so it remains appropriate to the business.

During the year, the Board participated in an external board 
effectiveness  review.  The  Committee  Terms  of  Reference 
were  reviewed  as  was  the  role  and  function  of  each 
Committee. 

The  Board  provides  support  to  Senior  Management  in 
implementing strategic priorities, as well as oversight and 
constructive challenge. 

Board materials, quality of information and resources as a 
whole were discussed  by the Board  during  the year and  it 
was identified that whilst the Board and Committee papers 
provide  a  solid  grounding  for  their  respective  meetings, 
there  is  now  scope  to  further  build  upon  the  detail  within 
the agendas. 

All of the Directors have the right to have their opposition to, 
or concerns over, any Board decision noted in the minutes. 
Directors  are  entitled  to  take  independent  professional 
advice at the Company’s expense in the furtherance of their 
duties, where considered necessary. 

During the year, no Director raised any concerns about the 
operation of the Board or the management of the Company. 

Stakeholder engagement  
The  Board  recognises  the  importance  of  understanding 
the  Company’s  different  Stakeholder  groups.  Through 
understanding  them,  the  Board  can  make  sure  that  it 
represents  them  both  on  the  Board  and  throughout  the 
workforce. During the year, the Executive Directors carried 
out a review of the Company’s Stakeholders with a particular 
emphasis on understanding what matters are important to 
them and understanding how the Board engages with them. 

Stakeholders and S172(1) 
considerations 
By  thoroughly  understanding  our  key  Stakeholder  groups, 
the  Board  can  factor  their  needs  and  concerns  into 
boardroom discussions. 

The following table, which should be read in conjunction with 
the Section 172(1) Statement on page 19, the Statement of 
Engagement with Employees on page 94 and the Statement 
of Engagement with Other Business Relationships on page 
94,  summarises  the  key  Stakeholder  groups  and  matters 
that are of the most importance to them.  

The Stakeholder analysis workshop:

•  The Executive determined that there had been no 
significant change to the Stakeholder base. 

•  The workshop drilled down into material interests, 
engagement  methods  and  Board  decisions 
relating to each recognised Stakeholder group.

•  The  resulting  Stakeholder  matrix  was  reviewed 

and approved by the Board. 

•  The  Stakeholder  analysis  provides  the  Board 
with assurance that the potential impacts on our 
Stakeholders  are  being  carefully  considered  by 
Management  when  developing  plans  for  Board 
approval.

Key Stakeholder groups:

Investors: Allow us to strive to be the best for all our 
Stakeholder groups 

Consumers and Advertisers: Are at the heart of our 
purpose 

Our People: We all work together to ensure the long-
term success of our business 

Suppliers:  We  view  our  suppliers  as  partners  who 
help us deliver our purpose 

Regulatory  bodies:  We  prioritise  ensuring  that  we 
meet all regulatory requirements  

Environment  and  Community:  We  think  about  the 
future and what condition we leave the Earth in for 
future generations 

56

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GOVERNANCE REPORT

Board Leadership and Company Purpose continued

Board Leadership and Company Purpose continued

GOVERNANCE REPORT

Engagement with our Stakeholders

following 

table  summarises 

The 
the  Group’s  key 
stakeholders and highlights what issues matter the most to 
them. It goes on to further illustrate how the Board engages 
with each stakeholder group and ties in Principle decision 
making against the Section 172(1) factors a) to f).

This should be read in conjunction with the Section 172(1) 
Statement on page 19. 

Companies Act 2006, Section 172(1) 
“A  director  of  a  company  must  act  in  the  way,  he  considers, 
in good faith, would be most likely to promote the success of 
the company for the benefit of its members as a whole, and in 
doing so have regard (amongst other matters) to the following 
factors: 

(a) the likely consequences of any decision in the long term; 
(b) the interests of the company’s employees; 
(c) the need to foster the company’s business relationships 

with suppliers, customers and others; 

(d) the 

impact  of  the  company’s  operations  on  the 

community and the environment; 

(e) the desirability of the company maintaining a reputation 

for high standards of business conduct; and 

(f) the  need  to  act  fairly  as  between  members  of  the 

company.”

Stakeholder

Principal issues 
that matter to the Stakeholder

Board oversight  
and engagement mechanisms

Principal decision 
S172(1)(a) to (f)

INVESTORS 

What we value the 
most 

Knowledge and 
support 

Ongoing investment 

Key driver of our 
strategy

•  Business operations 
•  Sustainable, profitable growth 

runway

•  Returns on their investment
•  Dividend and capital policies
•  Share price
•  Risks to the business
•  Risk management 
•  Transparency 
•  Responsible business 
(demonstrated through 
Environmental, Social and 
Corporate Governance)
•  Values and culture of the 

Company

• 

Internal and external audit 
processes 

Investor Roadshows

• 
•  Regular personal meetings 
with potential investors in 
response 

•  Fireside chats with brokers 
•  RNS newswires 
•  Annual Report and Accounts 
•  Relevant updates on 
corporate website 

•  Annual General Meeting 
•  Electronic communications 

to Shareholders

•  Views of voting agencies 

•  Agreed a 6th Company 
strategic objectives  
(a), (b), (c), (d), (e), (f) 
•  Approved the declaration 

of a dividend 
(a), (b), (e), (f) 

•  Approved the return of 
capital to shareholders 
via the share buyback 
programme  
(a), (b), (e), (f) 
•  Reviewed the ESG 
strategy (a), (b), (d) 

Difficulties and 
considerations

•  The  Company  spoke  to  Investors  about  potential  expansion  towards  ancillary  business,  having 
considered the views of the Investors, the Board made the decision not to pursue this expansion 
at this moment.

•  Views of voting agencies has led to a greater understanding of Shareholder interest and has fed 

into key policies such as our Board diversity policy.

•  The Board balances the expectations of long term investors on dividends and the return of capital 
to  shareholders  via  the  share  buyback  programme  with  the  need  for  capital  expenditure  for 
operational expenses; potential investments and value adding M&As.

ENVIRONMENT 
AND  
COMMUNITY 

What we value the 
most 

Having a positive 
environmental and 
social impact

•  Recognised environmental 
and societal standards 
•  Environmental and social 
issues, including climate 
change, carbon emissions, 
human rights, waste 
management, and recycling
•  Having a positive impact on 

the community 

•  Environmental and socially 
responsible business 
practices and credentials

•  ESG working group
•  Board involvement in the 
preparation of the ESG 
reporting in the Annual Report 
and Accounts 

•  Senior Management reports 
to the Board on social and 
environmental concerns 
arising within their business 
units

•  Bi-lateral cooperation 

agreement 

•  Materiality assessment 

for sustainability 
completed (a), (b), (c), 
(d), (e) 

•  Agreed to focus on eight 
ESG targets (a), (b), (c), 
(d), (e) 

•  Agreed to widen the remit 
and membership of the 
ESG working group (a), 
(c), (d), (e)

•  Agreed the sixth Strategic 
objective with an ESG 
focus (a), (b), (c), (d), (e) 

Difficulties

•  Following both European and United Kingdom legislation
•  Ethnicity reporting requirements 

Stakeholder

Principal issues 
that matter to the Stakeholder

Board oversight  
and engagement mechanisms

Principal decision 
S172(1)(a) to (f)

•  Board focus is 
on improving 
the customer 
experience in all of 
its decision making 
(a), (c)

•  Reviewed and 
approved new 
products or 
changes to existing 
ones (a), (c)

CONSUMERS (C)  
AND 
ADVERTISERS (A)

What we value the 
most 

Drive growth and 
reputation 

Are the foundation of 
our purpose 

•  Market reach (A)
•  Breadth of network 
•  Competitive rates (A)
•  Functionality and intuition of sites 
•  Reputation 
•  Pragmatism 
•  Customer service  (A)
•  Training on new  
functionalities (A) 
•  Credibility of sellers (C)
•  Measures to protect customers (C)
•  Data protection 
•  Health and safety standards
•  C2C or B2C price rise (primary 
effect on advertisers and a 
secondary on consumers)

•  Access to portal manager
•  Portal managers engage with 
Executive Directors daily 

•  Portal Managers feed 
customer relationship 
information back to the Board 

•  Portal Managers rotate 

attending Board meetings
•  The Board intentionally drive 
strategy and decision-making 
to improve the customer 
experience

•  C2C and B2C pricing events 
• 
Informal feedback from 
customers which is then fed 
back to the Board in meetings 

Difficulties and 
considerations

•  Supply chain issues - particularly in the auto business line
•  Balancing customer needs and expectations
•  Being alert to data protection risks and challenges on a consistent basis  
•  Customer protection (e.g. protection against third-party fraud)

OUR PEOPLE 

What we value the 
most 

Bring ambition, 
expertise and fresh 
perspectives

Contribute to the 
values and culture 

Essential for the 
delivery of  strategic 
objectives

•  The impacts of the war in Ukraine 
•  How the Board of a listed company 

operates

•  An inclusive and diverse working 

environment

•  Positive culture, team spirit
•  Opportunities for career and 

personal development

•  Having a voice
•  A safe and secure workplace 
•  Good pay and benefits 
•  Gender equal pay
•  Whistle-Blowing Policy and 

procedure for raising concerns

•  Good working practices
•  Safe working environment
•  Modern slavery policy

• 

Initial “Meet the Board” 
session

•  Employee engagement 

questionnaire

•  Regular and scheduled 

meetings within Business 
Units where employees 
have the opportunity to 
ask questions of Senior 
Management; the feedback 
from these sessions is fed 
back to the Board during 
vertical strategy sessions
•  CEO, CFO and COO update at 
every board meeting which 
includes relevant workforce 
updates

•  Regular social activities for 

example, virtual beer tasting, 
a Christmas party

•  Reviewed 

and approved 
the updated 
Whistleblowing 
procedures (b)
•  Reviewed and 
approved the 
Performance Share 
Plan (a), (b)

Difficulties and 
considerations

•  Jurisdictional difficulties for the Non-Executive Directors to spend significant time with 

its employees. Face to face time is being factored into the Board's annual schedule where 
opportunities arise. 

SUPPLIERS 

What we value the 
most 

Support our business 
infrastructure 

Smooth operational 
performance

•  Prompt and accurate payment
•  Long-term partnerships
•  Collaboration 
•  Responsible sourcing 
•  Regulatory compliance
•  The company's financial 

performance
•  Growth prospects 
•  Reputation

Difficulties

•  Supplier cost increases 

•  Performance reports 

•  Reviewed and 

discussed and considered at 
Board

•  Continuous development of 
our supplier management 
framework to strengthen 
our collaboration with 
strategic suppliers who are 
instrumental in enabling the 
realisation of our strategic 
objectives

approved larger 
supplier contracts 
based on authority 
matrix (for 
example Financial 
intermediation 
contracts - Auto 
portals) (c), (e)

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Board Leadership and Company Purpose continued

GOVERNANCE REPORT

Stakeholder

Principal issues 
that matter to the Stakeholder 

Board oversight  
and engagement mechanisms

Principal decision 
S172(1)(a) to (f)

REGULATORY 
BODIES

•  Legal and safe operations 

with compliance with relevant 
regulations

•  Board oversight and approval 
of filings with Companies 
House 

What we value the 
most 

Ensure we understand 
changing regulatory 
requirements

Difficulties and 
considerations

•  Worker pay and conditions
•  Waste management and 
environmentally sound 
practices

•  Board receives updates 

on legal matters at Board 
meetings

•  Reviews communications with 

the FRC

•  Consumer protection 
•  Product safety 
•  Health and safety 
•  Privacy and security 
•  Gender equal pay

•  The ongoing supervisory proceedings initiated by the Estonian Competition Authority

•  Reviewed and approved 
full and half-yearly 
results (a), (e), (f)
•  Board reviewed and 

responded to the FRC 
letter to the Chair of the 
Audit Committee and 
made a subsequent 
restatement (c), (d), 
(e), (f) 

The Board acknowledges that not every decision it makes will necessarily result in a positive outcome for all of our stakeholders. 
But by understanding our stakeholders, and by considering their diverse needs, the Board considers the potential impact of the 
decisions on the different stakeholder groups.

Further information as to how the Board has had regard to S172(1)(a) to (f) can be found in the following pages:

Section 172(1)(a) to (f) 

Where can you find more in our Annual Report

Page

S172(1)(a) Consequence of any decision in the 
long-term 

Moving our strategy forward

Risk Management

S172(1)(b) 

Interests of employees

Board leadership and Company purpose 

Section 172(1) Statement 

Engagement with our Stakeholders 

Sustainability report

Board leadership and Company purpose  

Statement of engagement with employees

Board activity and culture

Board activity throughout the year

Non-financial and sustainability information statement

S172(1)(c) Fostering business relationships with 
suppliers, customers and others

Moving our strategy forward

Section 172(1) Statement

Engagement with our Stakeholders

Board leadership and Company purpose  

Statement of engagement with other business relationships

Non-financial and sustainability information statement

S172(1)(d) Impact of operations on the 
community and the environment 

Moving our strategy forward

Section 172(1) Statement

Engagement with our Stakeholders

Board leadership and Company purpose

Non-financial and sustainability information statement

S172(1)(e) Maintaining high standard of business 
conduct

Moving our strategy forward

Section 172(1) Statement 

Engagement with our Stakeholders

Board leadership and Company purpose

Non-financial and sustainability information statement

S172(1)(f) Acting fairly between members

Section 172(1) Statement

Engagement with our Stakeholders

Division of Responsibilities 

18

46

56

19

58

26

56

94

65

64

45

18

19

58

56

94

45

18

19

58

56

45

18

19

58

56

45

19

58

62

Workforce policies and practices

The Board takes responsibility for all workforce policies and 
practices  which  are  consistent  with  the  Company  values 
and supports its long-term sustainable success. 

The Board reviews and approves all significant policies that 
impact  our  workforce.  The  Executive  Directors  take  direct 
responsibility for all workforce related issues to ensure that 
they align with the Group’s values and purpose.

The Board understands that a diverse range of experience, 
expertise  and  perspectives  contributes  to  the  success  of 
the  Company.  In  its  workforce  strategy,  the  Company  set 
out  that  it  aims  to  attract  high  potential,  highly  motivated 
employees  and  that  upon  appointment,  these  employees 
will be given the space to develop and grow. The workforce 
is currently 49% male and 51% female.

Policies  are  published  on  the  Company  intranet.  Our 
employees  are  required  to  confirm  their  understanding  of 
these  policies  upon  recruitment  and  on  a  periodic  basis. 
Where  relevant,  training  is  given  to  the  workforce  such  as 
for whistle-blowing and anti-bribery and corruption. 

All  employees  (and  the  Board)  are  required  to  notify  the 
Company as soon as they become aware of a situation that 
could give rise to a conflict or potential conflict of interest. 
The  register  of  potential  conflicts  of  interest  is  regularly 
reviewed  to  ensure  it  remains  up  to  date.  The  Board  is 
satisfied  that  potential  conflicts  have  been  effectively 
managed  throughout  the  year.  For  more  on  conflicts  of 
interest see page 66.

The  Board  approves  the  Remuneration  Policy  for  the 
Executive Directors and, via the Remuneration Committee, 
has  oversight  of  the  wider  workforce  remuneration 
practices. The Remuneration Report can be found on page 
82. 

As a business, we seek to conduct ourselves with honesty 
and integrity and believe that it is our duty to take appropriate 
measures to identify and remedy any malpractice within or 
affecting  the  Company.  Our  employees  embrace  our  high 
standards  of  conduct  and  are  encouraged  to  speak  out  if 
they  witness  any  wrongdoing  which  falls  short  of  those 
standards.  We  have  a  Board  approved  Whistle-Blowing 
Policy. To date, there have been no reports made under this 
policy. 

n e w

During the year, the Whistle-Blowing Policy and the Capital 
Allocation Policy were reviewed and updated. 

 t For more information on workforce policies and practices 
see  the  Non-financial  and  sustainability  information 
statement on page 45. 

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Division of Responsibilities continued

GOVERNANCE REPORT

Division of Responsibilities

Code Principle

F Board roles 

G Independence 

H External commitments 

I Board efficiency: Key Board activities 

62

68

66

64

Responsibilities of the Board 

The  Board  is  committed  to  the  highest  standards  of 
corporate governance. The Board is collectively responsible 
for  the  long-term  success  of  the  Group.  The  business  of 
the  Group  is  managed  by  the  Board  who  may  exercise  all 
the  powers  of  the  Company.  The  Board  delegates  certain 
matters  to  the  Board  Committees  and  delegates  the 
detailed implementation of matters approved by the Board 
and the day-to-day operational aspects of the business to 
its Executive Management.

The Board comprises the Chair, the CEO, the CFO, the COO, a 
Non-Executive Director appointed by the Major Shareholder 
(the “Nominee Director”), a Senior Independent Non-Executive 
Independent  Non-Executive 
two 
Director 
Directors. See pages 54 to 55 for Board biographies. 

(“SID”)  and 

The  Board  sets  the  Group’s  purpose,  values  and  strategy 
and  satisfies  itself  that  these  are  aligned  with  culture; 
provides  entrepreneurial  leadership,  promoting  long-term 
sustainable  success  and  Shareholder  value  creation;  and 
oversees  the  Group’s  risk  management  processes  and 
internal control environment.

The  Board  remains  confident  that  individual  members 
will  continue  to  devote  sufficient  time  to  undertake  their 
responsibilities effectively. 

There  is  a  clear  division  between  Executive  and  Non-
Executive  responsibilities.  The  Statement  of  Division  of 
Responsibilities  between  the  Chair  and  the  CEO  and  the 
role  of  the  SID  is  available  on  the  Company  website.  The 
Schedule of matters reserved for the Board is also available 
on  the  Company  website.  Both  were  reviewed  during  the 
year as part of the Board effectiveness process. 

Board roles 

Chair 

•  Leads  the  Board  and  is  responsible  for  the  overall 

effectiveness of Board governance 

•  Sets  the  Board’s  agenda,  with  emphasis  on  strategy, 

performance and value creation 

•  Ensures good governance 
•  Shapes the culture of the Board, promoting openness 

and debate 

Chief Executive Officer 

•  Develops  strategies,  plans  and  objectives 

for 

proposing to the Board 

•  Leads  the  organisation  to  ensure  the  delivery  of  the 

strategy agreed by the Board 

Chief Financial Officer 

•  Provides  strategic  financial  leadership  of  the  Group 
and runs the finance function on a day-to-day basis 
•  Runs the Group on a day-to-day basis and implements 

the Board’s decisions

Chief Operating Officer

•  Runs the Group on a day-to-day basis and implements 

the Board’s decisions

•  Heads the IT Team  

Senior Independent Non-Executive Director 

•  Acts as a sounding board for the Chair 
•  Available to Shareholders if they require contact both 
generally and when the normal channels of Chair, CEO 
or CFO are not appropriate 

•  Leads the annual appraisal of the Chair’s performance 

and the search for a new Chair, when necessary 

Non-Executive Directors 

•  Demonstrate  independence  and  impartiality  (other 

than the Nominee Director) 

•  Bring experience and special expertise to the Board 
•  Constructively challenge the Executive Directors 
•  Monitor the delivery of the strategy within the risk and 

control framework set by the Board 

•  Monitor  the 

integrity  and  effectiveness  of  the 
Group’s  financial  reporting,  internal  controls  and  risk 
management systems 

Company Secretary 

•  Responsible for advising the Board and assisting the 

Chair in all corporate governance matters

Leadership structure 

Executive Management 

Executive  Management  (the  three  Executive  Directors) 
is  responsible  for  the  day-to-day  running  of  the  business, 
carrying  out  and  overseeing  operational  management  and 
implementing the strategies the Board has set. 

Senior Management 

The Senior Management is small and agile and is made up 
of the three Executive Directors and nine portal managers. 
The Senior Management meets regularly and no less than 
weekly.  Portal  managers  come  to  any  Board  meetings 
where their area is being discussed and are encouraged to 
stay for the whole Board meeting.

ESG working group

We  have  expanded  the  ESG  working  group  this  year  to 
include two more employees and the group now consists of 
five members, the three Executive Directors and two other 
employees. The Chair, together with Non-Executive Director 
Jurgita  Kirvaitiene,  serve  as  sponsors  to  the  ESG  working 
group and are actively involved in its activities. The working 
group  met five times during  the year and the key areas of 
responsibility are: 

•  Climate change and business impact

•  Energy management

•  Environmental reporting requirements

•  Culture and values

•  Employee engagement and well-being

•  Talent attraction and retention

•  Diversity and Inclusion

•  Access and affordability

•  Local communities

•  Data security 

•  Customer privacy

•  Corporate governance and integrity

The  Board  is  responsible  for  providing  leadership  to  the 
Group. The structure of the Board, its Committees and the 
Executive  Management  ensures  controls  and  oversight 
with  a  balanced  approach  to  risk  aligned  with  the  Group’s 
culture. 

The Board delegates certain matters to its three permanent 
Committees, the Terms of Reference of which are available 
on  the  Company  website.  The  following  shows  the  role  of 
each of the Board Committees:

Board Committees 

Audit Committee

•  Assists the Board in discharging its financial reporting 

responsibilities

•  External and internal audits and controls, including 

reviewing and monitoring the integrity of the Group’s 
Annual and Interim financial statements

•  Reviewing and monitoring the extent of the non-audit 

work undertaken by external auditors

•  Advising on the appointment of external auditors
•  Overseeing the Group’s relationship with its external 

auditors

•  Reviewing the effectiveness of the external audit 

process

•  Reviewing the effectiveness of the Group’s internal 
audit, internal controls, whistle-blowing and fraud 
systems

Remuneration Committee

•  Assists the Board in determining its responsibilities in 

relation to Executive Directors’ remuneration
•  Makes recommendations to the Board on the 
Company’s policy on Executive remuneration

•  Determines the individual remuneration and benefits 
package of each of the Executive Directors, the Chair 
and members of the Executive Management team 
(being the first layer of management below the level 
of the Board and reporting to the CEO, including the 
Company Secretary)

Nomination Committee  

•  Assists the Board in discharging its responsibilities 

relating to the composition and make-up of the Board 
and any Committees of the Board

•  Responsible for periodically reviewing the Board’s 

structure and identifying potential candidates to be 
appointed as Directors or Committee members as the 
need may arise

•  Ensuring a diverse pipeline 

62

63

GOVERNANCE REPORT

Division of Responsibilities continued

Division of Responsibilities continued

GOVERNANCE REPORT

Board activities throughout the year

The following table sets out some of the Board’s key activities during the financial year: 

To be read in conjunction with the Section 172(1) table on page 19.

Area

Key Actions 

Strategy and 
operations

•  Reviewed and approved the Company’s purpose, motto, values and strategic aims
•  B2C and C2C pricing actions 
•  Reviewed peer pricing model – implications for future price and packaging actions
•  Reviewed and approved M&A opportunities, including GetaPro acquisition 

Links to1 
S172(1)(a) to (f) 

Stakeholder  
group

(a), (b), (e), (f) 

Investors 

Suppliers

Consumers 
and 
Advertisers 

Employees

Leadership and 
employees

Finance and 
Investor Relations

•  Appointed Independent Non-Executive Director

(b)

Employees 

•  Approved the 2023 forecast
•  Approved the Group’s Capital Allocation Policy
•  Received reports and updates on investor relations activities
•  Approved the report and financial statements for the year ending 2022
•  Approved the final dividend payment for the year ending 2022 
•  Approved the interim dividend payment during 2023
•  Approved the decision to enter into a Share buy-back programme 
•  Voluntary lending repayments 

(a), (c), (e)

Investors 

Suppliers 

Consumers 
and 
Advertisers

Risk management

•  Reviewed the risk register and suggested an approach for embedding risk 

assessment into day-to-day thinking

•  Reviewed the effectiveness of the external audit process and the internal audit 

function

•  Reviewed the Group’s internal controls systems, compliance function, anti-money 
laundering systems and controls, as well as procedures for detecting fraud and 
whistle-blowing procedures

Business 
performance

•  Reviewed strategic and operational performance 
•  Reviewed financial performance against budget
•  Considered value-creating M&A opportunities

Governance

•  Approved the Board effectiveness review action plan 
•  Approved the appointment of Company Secretary Egle Sadauskiene 
•  Reviewed and approved committees’ Terms of Reference, Matters Reserved for 

the Board and Division of Responsibilities
•  Approved changes to Whistle-Blowing Policy

ESG 

•  Approved six material areas of focus from the SASB Standards
•  Approved a sixth strategic aim based on ESG 
•  Agreed to expand the remit and membership of the ESG working group 
•  Approved the Modern Slavery Statement
•  Reviewed Gender Pay Gap

(a), (b), (c), (d), 
(e)

(a), (c) (d), (e)

Investors

Suppliers 

Consumers 
and 
Advertisers 

(b), (c), (e), (f)

Investors

Employees

Suppliers

Consumers 
and 
Advertisers 

Employees

Suppliers

Consumers 
and 
Advertisers

Investors 

The  following  table  summarises  some  of  the  Board  activity  and  how  it  links  to  the  culture  of  the  organisation.  For  more 
information on Board activity, Stakeholders and Section 172(1) Statement see page 19:

Board activity 

Link to culture 

 Employee engagement survey

n e w

n e w

 Chair and NED engagement sessions

CEO, CFO and COO directly responsible for workforce issues

To  gain  a  deeper  understanding  of  the  perspective  of  the 
employees and to learn more on what matters the most to 
them.

The  Chair  and  NEDs  attended  an  in  person  employee 
engagement  session  during  the  year  and  answered 
questions set by the employees. 

is 

Ensuring  the  Board 
intrinsically  connected  to  the 
employees.  The  Executive  Directors  work  alongside  the 
workforce  who  have  a  direct  connection  to  the  Board  and 
understand that the culture is set from the top. 

Employee matters including recruitment, retention, well-being 
and diversity

Enables the Board to gauge the culture and to identify areas 
where change is necessary to improve the culture.

Employee remuneration and rewards

Purpose and values 

Open culture 

Strategy of each of the four vertical business areas

Modern Slavery Statement and monitors the Gender Pay Gap 

Discussions 
in  the  Remuneration  Committee  enables 
assessment  and  oversight  to  ensure  that  employees 
remuneration  and  rewards  are  supportive  of  employees’ 
motivation.

Working with the team to build a collection of market-leading 
businesses and strong brands. The digital marketplaces we 
operate promote trust, fairness and efficiency.

The  Board  supports  an  open  culture.  BCG  has  a  dynamic 
and motivated team. We like to have fun and enjoy working 
together and that is our superpower.

Gives  the  Board  a  chance  to  engage  with  the  portal 
managers  directly  to  discuss  all  things  in  their  business 
areas  including  their  markets,  customer  and  employee 
needs  which  enables  knowledge  sharing,  motivation  and 
team building.

Enables assessment of the broader culture of the Group and 
its relationships with suppliers and employees.

Key workforce-related policies including whistle-blowing and 
conflicts of interest

Gives the Board oversight to ensure that policies reflect the 
values and desired behaviours of employees.

Companies Act 2006, Section 172(1) 

A  director  of  a  company  must  act  in  the  way,  he 
considers,  in  good  faith,  would  be  most  likely  to 
promote the success of the company for the benefit of 
its  members  as  a  whole,  and  in  doing  so  have  regard 
(amongst other matters) to the following factors:  

(a) the  likely  consequences  of  any  decision  in  the 

long-term;

(b) the interests of the company’s employees; 

(c) the  need  to  foster  the  company’s  business 

relationships  with  suppliers,  customers  and 
others; 

(d) the  impact  of  the  company’s  operations  on  the 

community and the environment; 

(e) the  desirability  of  the  company  maintaining 
a  reputation  for  high  standards  of  business 
conduct; and 

(f) the need to act fairly as between members of the 

company.

1 Except for Senior Management

64

 t For more on purpose, values and strategy see the 

Strategic Report pages 17 to 18.

 t For more on engagement with the workforce see 

Engagement with our Stakeholders on page 59 and the 
Statement of Engagement with employees on page 94. 

65

Baltic Classifieds Group PLC Annual Report and Accounts 2023GOVERNANCE REPORT

Division of Responsibilities continued

GOVERNANCE REPORT

Board and Committee meetings and 
attendance 

Board and Committee meetings are held either in person or 
virtually. 

The  table  below  sets  out  attendance  at  the  scheduled 
meetings  during  the  year.  Attendance  is  expressed  as  the 
number of scheduled meetings attended out of the number 
of such meetings possible or applicable for the Director to 
attend. 

Board Director  Board 

Audit 
Committee

Nomination 
Committee

Remuneration 
Committee 

Trevor 
Mather

Justinas 
Šimkus

Lina 
Mačienė

Simonas 
Orkinas

10 / 10

5 / 51

3 / 3

4/ 4

10 / 10

5/ 51

3 / 31

4 / 41

10 / 10

5 / 51

3 / 31

4 / 41

10 / 10 

5 / 51

3 / 31

4/ 41

obligations that may affect the time they are able to commit 
to the Company. Each Director is responsible for informing 
the  Board  of  any  external  appointments  or  significant 
commitments  as  they  arise  and  these  are  considered  and 
monitored by the Chair. 

The Chair’s approval is required prior to a Director taking on 
any  additional  external  appointment.  The  Chair’s  approval 
will only be given once the Chair is satisfied and the Director 
confirms that, as far as they are aware, there are no conflicts 
of interest.

Non-Executive Director Tom Hall is a partner of Apax Partners 
and a director of other entities in which the funds advised 
by Apax Partners have an interest. The Major Shareholder is 
controlled by funds advised by Apax Partners. 

Each  Director’s  biographical  details  and  significant  time 
commitments  outside  of  the  Company  are  set  out  in  the 
Board biographies on pages 54 to 55.

Change in Directors’ commitments 

Jurgita ceased working as an Internal Audit Consultant at 
Baltic Economist UAB on 17 February 2023. 

Ed Williams 10 / 10

5 / 5

3 / 3

4 / 4

Conflicts of interest 

Tom Hall 

9 / 10

5 / 51

2 / 3 

4 / 41

Kristel 
Volver 

Jurgita 
Kirvaitienė 

10 / 10

5 / 5

3 / 3

4 / 4

9 / 92

5 / 5

2 / 22

4 / 4

During  the  period,  the  Non-Executive  Directors  held  a 
number  of  informal  get  togethers.  In  the  event  a  Director 
was  unable  to  attend  a  meeting  they  still  received  all  the 
papers  for  the  meeting  and  were  updated  on  matters 
discussed at the meeting.

External commitments 

The Company is mindful of the time commitment required 
from  Non-Executive  Directors  in  order  to  effectively  fulfil 
their  responsibilities  on  the  Board,  particularly  providing 
constructive  challenge  and  holding  Management 
to 
account and utilising their diverse skills and experience to 
benefit the Company and provide strategic guidance. 

As part of any appointment process, prospective Directors 
are asked to provide details of any other roles or significant 

The  Companies  Act  2006  provides  that  Directors  must 
avoid a situation where they have, or can have, a direct or 
indirect  interest  that  conflicts,  or  possibly  may  conflict, 
with the Company’s interests. Boards of public companies 
may  authorise  conflicts  and  potential  conflicts,  where 
appropriate,  if  their  company’s  articles  of  association 
permit, which the Articles do. 

The  Board  has  established  formal  procedures  for  the 
declaration,  review  and  authorisation  of  any  conflicts  of 
interest of Board members. As part of the induction process, 
a  newly  appointed  Director  will  be  required  to  disclose 
any  conflicts  of  interest  to  the  Company.  Thereafter,  each 
Director  has  an  opportunity  to  disclose  conflicts  at  the 
beginning  of  each  Board  and  Committee  meeting  and  as 
part of an annual effectiveness review.

During the year, no Directors declared to the Company any 
actual or potential conflicts of interest between any of their 
duties  to  the  Company  and  their  private  interests  and/or 
other duties, except in the case of the Executive Directors, 
each of whom holds the position of Director of the Company 
and director of a number of Group subsidiary companies.

1 Attended by invitation.

2 Jurgita Kirvaitienė appointed to Board 17 May 2022.

66

Board Composition, Succession and 
Evaluation

Appointments to the Board

The  Board  is  collectively  responsible  for  the  long-term 
success  of  the  Group.  The  business  of  the  Group  is 
managed  by  the  Board  who  may  exercise  all  the  powers 
of  the  Company.  The  Board  delegates  certain  matters 
to  the  Board  Committees  and  delegates  the  detailed 
implementation of matters approved by the Board and the 
day-to-day operational aspects of the business to its Senior 
Management. 

During the period under review, the Board was composed of 
three Executive Directors and five Non-Executive Directors. 
One Non-Executive Director represents a Major Shareholder, 
for details on this see page 68. Biographies for each Director 
are available on pages 54 to 55. 

Code Principle

J Appointments to the Board

K Board composition

L Annual Board evaluation 

67

67

70

Director appointment process:

During  the  year,  the  Board  appointed  Jurgita  Kirvaitienė 
as  Independent  Non-Executive  Director.  The  appointment 
process included the following stages: 

Evaluate Board composition  
and determine ideal capabilities of 
proposed appointee

Evaluate the Board’s skills, experience, independence, diversity and knowledge 
and utilise this to develop a specification which reflects the role and specific 
capabilities required. 

Advertise role and determine long list 
of potential candidates

Advertise the role using open advertising and identify a long list of potential 
candidates based on, amongst other things, experience, merit and diversity. 

Refine short list of potential 
candidates and complete interviews

Determine a short-list and invite the potential candidates to complete a formal 
interview process. Interview process facilitated by various Board members but 
specifically the Chair, Chief Executive Officer and Audit Committee Chair. 

Consideration and approval by 
Nomination Committee

Nomination Committee to consider the short-listed candidates and feedback 
from the interview process from both interviewers and interviewee. Determine 
the preferred candidate and recommend their appointment to the Board for 
approval. 

Consideration and approval by Board

Board to consider, and if thought fit, approve the proposed appointment of the 
preferred candidate. Market announcement is made by the end of the next 
working day following the Board’s decision.

Succession planning

Board composition 

The  Nomination  Committee  is  responsible  for  succession 
planning  and  continues  to  focus  both  on  the  optimal 
composition  of  the  Board  and  for  emergency  situation 
planning.

For more on the Nomination Committee’s responsibilities to 
succession planning, see page 73. 

During  the  year,  each  Director  participated  in  a  diversity, 
skills and experience analysis as part of a process to ensure 
that  the  composition  of  the  Board  has  the  appropriate 
balance of skills and experience to support its strategy and 
purpose and to reflect its stakeholder base.  

Factors  that  are  taken  into  account  when  assessing  the 
composition of the Board include a broad range of diversity 
characteristics  as  indicated  below  and  particular  skills 
and experience considered to be relevant to this particular 
Group in this sector. Board independence and tenure is also 
considered. 

67

Baltic Classifieds Group PLC Annual Report and Accounts 2023GOVERNANCE REPORT

Board Composition, Succession and Evaluation continued

Board Composition, Succession and Evaluation continued

GOVERNANCE REPORT

Diversity characteristics

Age

3

1

 30-35

 35-40      

 45-50

 55-60

1

3

Highest level of 
education

7

1

 Masters

 Bachelors

Nationality

4

1

 Lithuanian      

 British      

 Estonian

3

Figures above taken as at 30 April 2023

Gender Diversity

The Board is satisfied that it has the appropriate range of 
skills,  experience,  independence  and  knowledge  of  the 
Group  to  enable  it  to  effectively  discharge  its  duties  and 
responsibilities. 

The  matrix  below  details  some  of  the  key  skills  and 
experience  that  the  Board  has  identified  as  valuable  to 
the  effective  oversight  of  the  Group  and  execution  of  its 
strategy:

Board tenure 

The  Non-Executive  Directors  post  IPO,  were  all  appointed 
on 2 June 2021, and Jurgita Kirvaitienė  was appointed on 
17 May 2022. The Chair will continue to monitor the tenure 
of Board members and consider this as part of the broader 
succession planning. 

Full Board

Non-Executive 
Directors  

Executive 
Directors 

Independence 

37.5%

62.5%

40.0%

60.0%

33.3%

66.7%

  Male          
  Female

  Male          
  Female

  Male          
  Female

Figures above taken as at 30 April 2023

 t See page 69 for the Listing Rule LR 9.8.6R(10) table on the  

Diversity of the Board and Executive Management  

Combination of skills and experience 
as identified by the Board 

Knowledge of operating 
classifieds businesses

Pricing and packaging

Finance

M&A

8/8

6/8

5/8

7/8

Technology and innovation

4/8

Digital business

ESG

Cyber security

7/8

7/8

2/8

Figures above taken as at 30 April 2023

Independence

4

1

30 April 
2023

  Chair

  Independent NED

  Non-Independent Director 

3

Figures above taken  
as at 30 April 2023

The  Code  recommends  that  at  least  half  the  board  of 
directors of a company, excluding the Chair, should comprise 
non-executive  directors  whom  the  board  considers  to  be 
independent.  Noting  that  the  Chair  is  only  independent 
upon  appointment.  As  at  the  year-end  date,  the  Company 
did not comply with the Code requirement to have at least 
half  of  the  Board  members  as  independent  (Provision 
11). We are confident that  the current Board composition  
provides  a  solid  basis  for  our  Board  and  is  sufficient  for 
providing constructive challenge and an independent view 
on the running of the Company. We will continue to monitor 
the composition and diversity of the Board. 

The  balance  of  independence  is  in  favour  of  the  ‘Non-
Independent’  due  to  the  role  of  Non-Executive  Director 
Tom  Hall.  Pursuant  to  the  Relationship  Agreement,  the 
Major Shareholder may appoint one Non-Executive Director 
to  the  Board  for  so  long  as  it  (together  with  any  of  its 
Associates)  holds  voting  rights  over  10%  or  more  of  the 
Company’s  issued  share  capital.  The  Major  Shareholder’s 
first appointed representative Director is Tom Hall. Tom Hall 
is  therefore  not  an  Independent  Non-Executive  Director.  If 
the  Major  Shareholder’s  shareholding  fell  below  10%  then 
Tom  Hall  would  no-longer  serve  on  the  Board  and  the 
Independent and Non-Independent Directors would equal 3 
and 3 respectively plus the Chair.

The  Major  Shareholder  will  consult  in  advance  with  the 
Nomination Committee regarding the identity of any Director 
proposed to be nominated by it. In addition, for so long as 
the Major Shareholder (together with any of its Associates) 
holds  voting  rights  over  10%  or  more  of  the  Company’s 
issued share capital, the Major Shareholder’s representative 
Director  shall  be  a  member  of  the  Nomination  Committee 
and shall be entitled to attend as an observer, all meetings 
of the Audit Committee and the Remuneration Committee.

independence 
The  Company  has  complied  with  the 
provisions included in the Relationship Agreement and, as 
far  as  the  Company  is  aware,  the  Major  Shareholder  has 
complied with the independence provisions too.

Board diversity policy 

Further  to  DTR  7.2.8A,  the  Board  approved  its  Diversity 
Policy in April 2022. The main objectives are, that:

1. The Board composition is sufficiently diverse and reflects 
an appropriate balance of skills, knowledge, independence 
and experience to enable it to meet its responsibilities and 
duties and strategic objectives effectively.

2.  Both  appointments  and  succession  plans  should  be 
based  on  merit  and  objective  criteria  and,  within  this 
context,  should  promote  diversity  of  gender,  social  and 
ethnic  backgrounds,  nationalities,  cognitive  and  personal 
strengths.

3. The Board will support workforce initiatives that promote 
a culture of inclusion and diversity.

4.  The  Board  will  support  the  Committee  in  identifying 
women  and  other  underrepresented  groups  for  promotion 
into senior management roles.

The  following  pages  outline  how  the  diversity  policy  has 
been implemented during the year and the progress made 
during this financial year. 

Diversity and inclusion progress during 
the year 

The  Board  considers  a  truly  diverse  Board,  representative 
of its Stakeholders, leads to better outcomes and improved 
decision making. The Nomination Committee Report details 
the  context  behind  challenges  the  Company  faces  around 
diversity and in particular, ethnic diversity. Please read this 
on pages 73 to 74.

During  the  year  the  Group  increased  its  female  gender 
representation on the Board from 28.5% to 37.5%.

We  are  also  proud  to  have  had  a  female  Chief  Financial 
Officer in situ since before the IPO.

 t For more on the Listing Rules comply or explain targets on 
diversity and the Parker review recommendations, see the 
Nomination Committee Report on pages 73 to 74. 

During  the  year,  the  Company  contributed  to  the  FTSE 
Women  Leaders  Review  2022,  an  initiative  which  aims  to 
increase female leadership within the FTSE 350. The Group 
is  proud  to  be  acknowledged  and  ranked  as  18th  of  the 
Best Performers within the FTSE 250 and to be number two 
within the Technology sector of the FTSE 350. 

We continue to be an equal opportunities employer and we 
recruit  based  on  talent,  skill  and  experience.  For  more  on 
our approach to diversity and inclusion see the Nomination 
Committee Report on pages 73 to 74. 

Board engagement with diversity and inclusion: 

•  Board skills and experience analysis and review 
•  Reviewed and approved the Board Diversity Policy
•  Monitoring diversity levels across the organisation

 t For  more  information  on  diversity  and  inclusion  in  the 
workforce, see pages 38 to 39 in the Strategic Report.

Diversity of the Board and Executive 
Management1 under Listing Rule LR 
9.8.6R(10) 

The following  data was obtained  by  asking  the  Board  and 
Executive  Management  targeted  questions  relating  to 
gender and ethnicity. 

Each  individual  was  asked  the  same  questions  and  was 
asked to identify which category applied to them from ‘Table 
a) Gender’ and from ‘Table b) Ethnic background’ below.

 t For  more  information  on  the  Company  and  diversity 
targets, see the Nomination Committee report on pages 
73 to 74.

The Board is satisfied that it has the appropriate range of 
skills,  experience,  independence,  and  knowledge  of  the 
Group  to  enable  it  to  effectively  discharge  its  duties  and 
responsibilities. 

No of Board 
members 

Percentage of  
the Board

Number of senior 
positions on the 
Board (CEO, CFO, 
SID and Chair)

Number in 
Executive 
management1 

Percentage 
of Executive 
Management1 

Gender

Men

Women

Not specified/prefer not to say 

Ethnic background 

White British or other White  
(including minority-white groups)

Mixed/Multiple Ethnic Groups

Asian/Asian British

Black/African/Caribbean/Black British

Other ethnic group, including Arab

Not specified/ prefer not to say

5

3

0

8

0

0

0

0

0

62.5

37.5

0

100

0

0

0

0

0

3

1

0

4

0

0

0

0

0

2

2

0

4

0

0

0

0

0

50

50

0

100

0

0

0

0

0

Figures above taken as at 30 April 2023

1 Executive management is defined here as the three Executive Directors and the Company Secretary.

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Board Composition, Succession and Evaluation continued

GOVERNANCE REPORT

Board training and professional 
development

The Chair is responsible for ensuring that all of the Directors 
are  appropriately  briefed  on  matters  arising  at  Board 
meetings  and  that  they  have  full  and  timely  access  to 
accurate and relevant information. 

To  enable  the  Board  to  discharge  its  duties,  all  Directors 
receive  sufficient  information,  including  briefing  papers 
distributed in advance of their meetings. 

The  Committees  of  the  Board  have  access  to  sufficient 
resources  to  discharge  their  duties,  including  external 
advisers and access to internal resources and personnel. 

Where  they  judge  it  to  be  necessary  to  discharge  their 
responsibilities,  Directors  may  obtain 
independent 
professional advice at the Company’s expense. 

All Directors also have access to the advice of the Company 
Secretary, who is responsible for advising the Board on all 
governance matters.

Board  Directors  regularly  receive  updates  to  improve  their 
understanding and knowledge about the business and the 
environment  in  which  it  operates.  As  part  of  the  year  end 
reporting  process,  each  Director  is  asked  to  identify  skills 
and experience areas where they excel and also those areas 
where they feel they would benefit from additional training. 
For more on this see page 68. 

Board meetings generally include one or more presentations 
from  Senior  Management  on  areas  of  strategic  focus. 
Specific  business-related  presentations  are  given  to  the 
Board  by  Senior  Management  and  external advisors  when 
appropriate.  During  the  year  the  Board  received  Board 
defence training from BAML.

Chair effectiveness

The Code states that, led by the Senior Independent Director 
(the “SID”), the Non-Executive Directors should meet without 
the  Chair  present  at  least  annually  to  appraise  the  Chair’s 
performance, and on other occasions as necessary. During 
the year, the SID met with the Board members to discuss the 
performance of the Chair and found no areas of concern.

Board Committees 

The  evaluation  of  Board  Committee  performance  found 
that all Committees were considered to be well chaired and 
operating  effectively.  Further  details  of  the  composition, 
role  and  activities  of  each  Committee  can  be  found  on 
pages 54 to 55 and page 63.

Annual General Meeting and Director 
re-election

The  Company’s  Articles  of  Association  specify  that  a 
Director  appointed  by  the  Board  must  stand  for  election 
at  the  first  AGM  subsequent  to  such  appointment  and  at 
each AGM thereafter, every Director shall retire from office 
and seek re-election by Shareholders. This is in line with the 
Code, which recommends that Directors should be subject 
to annual re-election. 

All Directors, having been appointed during the period under 
review, will stand for election at the Company’s 2023 AGM. 

The Board therefore recommends that Shareholders approve 
the  resolutions  to  be  proposed  at  the  Annual  General 
Meeting 2023 relating to the election of the Directors.

 t  The Board induction process and the Board effectiveness 
review  are  discussed  in  the  Nomination  Committee 
Report on page 75.

Audit, Risk and Internal Control

The Board’s objective is to give Shareholders a fair, balanced 
and understandable assessment of the Group’s position and 
prospects  for  the  business  model  and  strategy  and  it  has 
responsibility  for  preparing  the  Annual  Report.  The  Board 
is  also  responsible  for  maintaining  adequate  accounting 
records  and  seeks  to  ensure  compliance  with  statutory 
and  regulatory  obligations.  You  can  find  an  explanation 
from  the  Directors  about  their  responsibility  for  preparing 
the  financial  statements  in  the  Statement  of  Directors’ 
responsibilities in the Directors’ Report.

The  Board,  with  the  assistance  of  the  Audit  Committee, 
monitors  and  oversees  the  Group’s  risk  management 
process.  At  least  twice  a  year  the  Board  reviews  and 
approves  the  risks  identified  and  the  mitigation  plan 
suggested by the Executive Management.

The  Board  has  established  a  management  structure  with 
defined  lines  of  responsibility  and  clear  delegation  of 
authority.  This  includes  controls  relating  to  the  financial 
reporting process. 

During  the  year,  the  main  focus  of  the  Audit  Committee 
was on the review of the effectiveness of both the internal 
and  external  audit  as  well  as  reviewing  the  adequacy  and 
effectiveness of certain controls and procedures within the 
Group.

Code Principle

M Effectiveness of external auditor and internal 

audit and integrity of accounts 

N Fair, balanced and understandable 

assessment of Company’s prospects 

O Internal financial controls and Risk 

management 

80

49

71

Key activities included: 

•  assessment of the Group’s going concern and viability 

statements for 2022;

•  reviewing  and  discussing  key  areas  of  financial 
judgement in both ARA 2022 and HY report 2023;

•  approval of updated GDPR policies;

•  developing  and  implementing  a  formal  policy  on  the 
engagement  of  the  external  auditor  to  supply  non-
audit services;

•  reviewing  the  effectiveness  of  the  external  audit 

process and the internal audit function; and

•  reviewing  the  Group’s 

internal  controls  systems, 
compliance function, anti-money laundering systems 
and controls, as well as procedures for detecting fraud 
and whistle-blowing procedures.

 t To see the full Audit Committee Report see page 76. 

 t For more on how the Board has assessed the Group’s longer-term viability see page 49.

 t For more on the Going Concern and Viability Statement see page 78.

 t For more on the Directors’ assessment of whether the Annual Report and Accounts is fair, balanced and understandable, 

see page 79.

Remuneration 

The  Board  is  conscious  that  remuneration  policies  and 
practices  must  be  designed  to  support  strategy  and 
promote  the  long-term  sustainable  success  of  the  Group. 
It delegates responsibility to the Remuneration Committee 
to ensure that there are formal and transparent procedures 
for  developing  policy  on  Executive  remuneration  and 
determining Director and Executive Manager remuneration. 

 t To see the full Remuneration Committee Report see 

page 82.

Code Principle

P Linking remuneration with purpose and 

strategy 

Q A formal and transparent procedure for 

developing policy

R Independent judgment and discretion 

82

82

82

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Nomination Committee Report continued

GOVERNANCE REPORT

Nomination Committee Report

“

We are pleased to have been ranked 
number two within the Technology 
sector by the 2022 FTSE Women 
Leaders Review.

Trevor Mather
Chair of the Nomination Committee

Nomination Committee membership 

Trevor Mather - Chair - Appointed on 2 June 2021 

Non-Executive Director

Kristel Volver - Appointed on 2 June 2021 

Independent Non-Executive Director 

Ed Williams - Appointed on 2 June 2021 

Senior Independent Non-Executive Director

Tom Hall - Appointed on 2 June 2021 

Non-Executive Director

Jurgita Kirvaitienė  - Appointed on 17 May 2022  

Independent Non-Executive Director

 t Committee meeting attendance can be found on page 66. 

 t Committee  Terms  of  Reference  can  be  found  on  our  corporate 

website at: balticclassifieds.com/corporate-governance. 

Key responsibilities 

Main activities during the Year

Board and Executive Management Composition: 

•  review  the  structure,  size  and  composition  of  the 
Board,  its  committees  and  the  Senior  Management; 
and 

•  evaluate  the  combination  of  skills,  experience, 
diversity, independence and knowledge on the Board, 
its Committees and the Senior Management.   

Succession planning: 

•  review the leadership needs of the organisation, both 
Executive and Non-Executive Directors with a view to 
ensuring  the  continued  ability  of  the  organisation  to 
compete effectively in the marketplace; 

•  ensure plans are in place for orderly succession to the 
Board  and  the  Senior  Management  positions,  taking 
into account the challenges and opportunities facing 
the Group and the skills and expertise needed on the 
Board  and  in  the  Senior  Management  team  in  the 
future;

•  have  oversight  over  talent  development  with  a  view 
to  monitoring  and  overseeing  the  development  of  a 
diverse pipeline within the Group; and

• 

identify  and  nominate  potential  candidates  for 
Board vacancies as and when they arise, in line with 
succession planning. 

Board effectiveness:

•  review the independence and time commitment of the 

Non-Executive Directors;

•  review  and  act  upon  the  results  of  the  Board 
performance  evaluation  process  and  assess  how 
effectively  members  work 
to  achieve 
objectives; and

together 

•  review  the  interaction  between  the  Board  and  its 

Committees. 

Diversity and Inclusion:

•  oversee diversity and inclusion across the Group and 

monitor progress made against objectives. 

Dear Shareholders

On  behalf  of  the  Board,  I  am  pleased  to  present  the 
Company’s Nomination Committee Report, for the financial 
year ending 30 April 2023. 

Board gender and ethnicity 

The  appointment  of  Jurgita  Kirvaitienė  during  the  year 
strengthened our female representation on the Board from 
28.6% to 37.5%, including the Audit Chair, the CFO and one 
Non-Executive Director. Jurgita’s appointment also brought 
the  number  of 
Independent  Non-Executive  Directors 
(excluding  the  Chair)  from  two  to  three.  We  feel  this  is  a 
good  foundation  for  offering  constructive  challenges  and 
independent oversight of the running of the Company. 

During the year, the Committee has met three times and its 
key activities were:

•  appointment  and  induction  of  a  new  Independent 
Non-Executive  Director.  For  further  detail  about 
the  principles  and  process  of  our  new  Director 
appointments,  please  see  the  ‘Appointment  to  the 
Board’ section of the Corporate Governance Report on 
page 67;

•  to  consider  the  external  Board  effectiveness  review 

recommendations and create an action plan;

•  succession planning for the Board;
•  reviewing the gender and ethnic diversity of the Board 

and Senior Management;

•  review  and  discussion  of  the  gender  pay  gap  and 

measures required to reduce the gap; and

•  review  and  recommendation  of  the  Committee’s 

Terms of Reference for approval by the Board.

Planning for the year ahead: 

•  considering  Senior  Management  ethnic  diversity 

targets as proposed by the Parker Review;

•  oversee  the  implementation  of  the  selected  Board 

effectiveness review recommendations;

•  continued  succession  planning  of  Board  and  Senior 

Management team; and

•  continued activities and monitoring around diversity. 

With the introduction of Listing Rule 9.8.6, the Group must 
comply  or  explain  on  three  diversity  targets.  For  more 
on  our  compliance  with  this  please  see  the  Governance 
Report  on  page  53  and  specifically  the  table  prescribed 
by LR 9.8.6R(10) on page 69. We are already familiar with 
the  existing  targets  to  have  40%  female  representation 
on  the  Board  by  2025  (FTSE  Women  Leaders  target)  and 
to  have  one  director  from  a  minority  ethnic  group  (as  set 
out in categories used by the Office for National Statistics 
(“ONS”) by 2024 (the Parker Review). These factors are at 
the forefront of our minds in terms of succession planning 
and recruitment.

At  this  point  in  time,  the  Board  is  satisfied  that  it  has  the 
appropriate  range  of  skills,  experience,  independence,  and 
knowledge of the Group to enable it to effectively discharge 
its duties and responsibilities. As we consider the potential 
expansion of the Board we also need to consider:

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Nomination Committee Report continued

Nomination Committee Report continued

GOVERNANCE REPORT

The breadth of Board and Senior Management representation 
has continued to be a focus for the Committee. 

Estonia

•  The ethnicity of the Board and its Senior Management 
within  the  context  of  a  Group  which  operates 
throughout the Baltic region

•  The  succession  planning  for  the  Directors  over  a 
longer  period  of  time.    We  believe  a  small  Board 
is  appropriate  for  an  organisation  of  this  size,  and 
ensuring that we induct new members at a rate that 
ensures  we  do  not  create a  problem  for  ourselves  in 
the future such that the tenure of Directors all come to 
an end at similar times.

The technology sector is traditionally one which has difficulty 
attracting  female  representation,  and  we  are  pleased  to 
have been ranked number two within the Technology sector 
by the 2022 FTSE Women Leaders Review.

Senior Management and ethnic 
diversity

The Parker review 2023 has asked all FTSE 350 companies 
to  set  their  own  target  for  the  percentage  of  their  senior 
management  group  who  self-identify  as  being  in  an  ethnic 
minority group. Noting that the Parker review has asked for 
these targets to be disclosed outside of our current financial 
year  in  December  2023  and  to  be  achieved  in  2027,  this 
subject  will  be  on  the  Nomination  Committee  agenda  over 
the coming months. Our aim is to report our intentions to the 
Parker review by 31 December 2023 and  to provide  further 
details in our Annual Report for the year ending 2024.

Ethnic diversity and the Baltic region: 
Context and explanation

Ethnic  diversity  is  an  identifier  for  a  minority  population 
sub-group which is broadly accepted to be a combination of 
national origin, racial origin, and cultural identity. It is clear 
that the minority or majority sub-groups of any population 
will  vary  by  country  and  region.  Given  that  the  Group 
operates all business in the Baltic region, due consideration 
should be given to the differences between the population 
of the Baltic region and the diverse populations of the UK or 
the US, for example. 

National minorities are recognised in Lithuania, Estonia and 
Latvia, and the ONS states that nationality is an aspect of 
ethnicity,  especially  where  significant  migration  has  taken 
place. See Figure 1 for the current ethnicity distribution in 
each  of  Lithuania,  Latvia  and  Estonia  which  are  countries 
relevant to the Group in terms of employees and Directors. 
Here  we  can  clearly  see  the  ethnic  diversity  of  these 
countries  includes  principally  white  ethnic  groups.  In 
terms  of  openness  and  transparency  of  our  diversity  and 
inclusion,  we  feel  this  data  is  important  to  demonstrate 
both  the  context  and  the  pool  of  resources  available  to 
the  Group.  Compliance  with  ethnic  diversity  targets  is  not 
as  straight-forward  for  the  Group  as  it  might  be  for  those 
entities located in the United Kingdom by comparison.

The  Group  will  continue  opening  up  the  discussion  around 
diversity as is relevant for the Baltic region and will continue to 
take into account its diversity targets when considering Board 
appointments and hiring or promoting to leadership positions.

Figure 1.  
Population by ethnicity 

Lithuania

Latvia

 Lithuanian 85%

 Polish 5%

 Russian 7%

 Other 3%

 Latvian 62%

 Russian 24%

 Belarussian 3%

 Ukrainian 3%

 Other 8%

 Estonian 68%

 Russian 22%

 Ukrainian 4%

 Other 6%

Source: Official Statistics Portal in Lithuania, Official 
Statistics of Latvia, Statistics Estonia

 t For more on this appointment process, see page 69. 

 t For information on the Board Diversity Policy, see page 

69.

 t Biographies for each Director are available on pages 54 

to 55. 

 t For more information on the appointment of  Jurgita 

Kirvaitienė see page 67.  

 t Details of the key skills and experience that the Board 
has identified as valuable to the effective oversight of 
the Group and execution of its strategy can be found on 
page 68.

Board Independence  

The FRC UK Corporate Governance Code 2018 (the “Code”) 
recommends  that  at  least  half  the  board  of  directors  of 
a  company,  excluding  the  Chair,  should  comprise  Non-
Executive  Directors  whom  the  board  considers  to  be 
independent. At the year-end, excluding the Chair, our Board 
was composed of three Executive Directors and four Non-
Executive Directors, three of whom are Independent.

 t For Board training and development see the Governance 

Report on page 70. 

•  explanation of the investor base and share register; 

Key Action 

Induction of Non-Executive Director 

On joining the Board, it is the responsibility of the Chair and 
the Company Secretary to ensure that all newly appointed 
Directors  receive  a  full  and  formal  induction  which  is 
tailored to their individual needs based on experience and 
background. 

For  our  newest  Board  member  Jurgita  Kirvaitienė,  an 
induction plan was implemented that included:  

•  a comprehensive overview of the business, company 

culture and finances;

•  detailed analysis of the existing governance 

framework, including those documents prepared for 
the IPO;

•  presentation of the key legal and regulatory duties of 

a Non-Executive Director;

• 

• 

introduction to key internal stakeholders including 
Executive Directors and Portal Managers;

introduction to key external stakeholders;

and

•  provision of Board and Committee meeting 

constitutional documents including Terms of 
Reference, Matters Arising and Minutes for the 
previous 12 months.

Board Effectiveness Review

During the financial year, the Board participated in its first 
externally  facilitated  Board  effectiveness  review  carried 
out  by  Round  Governance  Services  (the  “Reviewer”).  The 
Board  is  committed  to  an  annual  review  of  its  own  and 
its  Committees’  performance,  with  a  formal  externally-
facilitated  effectiveness  review  carried  out  at  least  every 
three years in compliance with the Code. 

The Directors consider the evaluation of the Board and its 
Committees  and  members  to  be  an  important  aspect  of 
corporate governance. 

1.  Agreeing the parameters for the review: the Reviewer 

met with key internal stakeholders to discuss 
the context for the review; the objectives of the 
Company; to finalise the approach for the review and 
to agree the framework for the questions. 

2.  Review process: 

a. 

 Document review: Included a full review of the 
disclosures in the Annual Report and Accounts; 
access to all Board and Committee meeting 
minutes and Board governance documents 
including Schedule of Matters Reserved for the 
Board and Committees’ Terms of Reference. 

b. 

 Questionnaires: A bespoke interactive 
questionnaire was produced for the Company 
which was shared with all Board members for 
completion.

c. 

d. 

 Individual interviews: Using the questionnaire 
responses to guide the meetings (which were 
held virtually), the Reviewer had meaningful 
conversations with all Board members. 

 Report and recommendation: The initial report 
was provided to the Company Secretary and the 
Chair for comment. The report was accompanied 
by a list of recommendations which were RAG 
rated. The Company Secretary put an action plan 
together based on these recommendations. The 
report, the recommendations and the action plan 
were presented to the Nomination Committee by 
the Reviewer. 

Key areas of focus following the Board 
Effectiveness Review

Progress  against  the  following  recommendations  will  be 
made during the next financial year and will be reported in 
the next Annual Report and Accounts: 

Who will take 

responsibility 

Board 

Build upon the strategic objectives and 
to ensure that purpose and strategic 
objectives are considered in greater detail 
against Board decision making 

Board and Senior Management succession 
planning with a particular focus on diversity 

Nomination 
Committee 

Review the appropriateness of Director 
development 

Review the forthcoming agenda items to 
ensure appropriate depth and breadth is 
covered 

Chair and 
Company 
Secretary 

Chair and 
Company 
Secretary 

Election and re-election of Directors 

In  accordance  with  the  Code,  all  Directors  will  offer 
themselves for re-election by Shareholders at the AGM. Both 
the Committee and the Board are satisfied that all Directors 
continue  to  be  effective  in,  and  demonstrate  commitment 
to, their respective roles on the Board and that each makes 
a valuable contribution to the leadership of the Company. 

The  Board  therefore  recommends  that  Shareholders 
approve  the  resolutions  to  be  proposed  at  the  2023  AGM 
relating to the election of the Directors.

I will be available at the AGM to answer any questions about 
the work of the Nomination Committee.

The  Nomination  Committee  Report  is  approved  by  the 
Board and signed on its behalf by:

Trevor Mather
Chair of the Nomination Committee
28 June 2023

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Audit Committee Report continued

GOVERNANCE REPORT

Audit Committee Report

“

The Annual Report explains the Group’s 
strategy, financial performance and 
position in a way which is fair, balanced 
and understandable.

Kristel Volver
Chair of the Audit Committee

Audit Committee membership 

Kristel Volver - Chair - Appointed on 2 June 2021 

Independent Non-Executive Director 

Ed Williams - Appointed on 2 June 2021 

Independent Non-Executive Director

Jurgita Kirvaitienė  - Appointed on 17 May 2022  

Independent Non-Executive Director

The Group’s external auditor is KPMG.

n e w

Deloitte is providing internal audit services.

 t Committee meeting attendance can be found on page 66.

 t Committee Terms of Reference can be found on our 

corporate website at:  
balticclassifieds.com/corporate-governance. 

Key responsibilities 

 • Financial reporting:

•  monitoring  the  integrity  of  the  Group’s  financial 
reporting  and  the  significant  judgements  contained 
therein; and

•  providing advice to the Board on whether the Annual 
Report,  taken  as  a  whole,  is  fair,  balanced  and 
understandable.

 • Internal control and risk management:

•  reviewing  effectiveness  of  the  Company’s  internal 
internal  control  and  risk 

financial  controls  and 
management systems.

 • Internal audit:

•  overseeing  the  Company’s  internal  audit  activities; 

and

•  monitoring  and  reviewing  the  effectiveness  of  the 

internal audit function.

 • External audit:
•  conducting 

the 

tender  process  and  making 
recommendations to the Board about the appointment, 
re-appointment and removal of external auditor;

•  approving fees and terms of engagement of external 

auditor;
•  reviewing 

and  monitoring 

external 

auditor’s 

independence and objectivity;

•  reviewing  the  effectiveness  of  the  external  audit 

process; and
•  developing  and 

the 
engagement  of  the  external  auditor  to  supply  non-
audit services.

implementing  policy  on 

Dear Shareholders
I  am  pleased  to  present  my  second  Audit  Committee 
report  to  shareholders  since  the  IPO  of  Baltic  Classifieds 
Group PLC in 2021. This report provides a summary of the 
Committee’s role and activities for the financial year ended 
30 April 2023 and sets out the work that the Committee has 
performed in respect of this Annual Report.

Jurgita Kirvaitienė joined the Board and its Committees in 
May  2022  and  since  her  appointment  and  in  accordance 
with  the  FRC’s  Corporate  Governance  Code  (the  “Code”), 
the  Committee  is  composed  of  three  Independent  Non-
Executive  Directors.  Both  myself  and  Jurgita  fulfil  the 
requirement  for  a  Committee  member  to  have  recent  and 
relevant  financial  experience,  and  all  three  members  (and 
therefore  the  Committee  as  a  whole)  have  competence  in 
consumer and digital businesses. The biographies of each 
member  of  the  Committee  are  set  out  on  pages  54  to  55 
with specific skills referenced on pages 68.

During the financial year ended 30 April 2023, there were five 
Audit Committee meetings. All meetings were attended by 
all three Committee members. The Group’s external auditor, 
KPMG, attended all of the Audit Committee meetings held 
during  the  financial  year.  The  rest  of  the  Board  attended 
the meetings by invitation. The external auditor has direct 
access  to  me  as  the  Audit  Committee  Chair  to  raise  any 
concerns  outside  of  formal  Committee  meetings.  The 
Committee  also  periodically  sets  time  aside  to  seek  the 
views  of  the  external  auditor,  without  the  presence  of 
management. 

Main activities during the year
During the financial year ended 30 April 2023 the Committee 
met five times and its key activities were:

•  assessing  the  Group’s  going  concern  and  viability 

statements;

•  reviewing  and  discussing  key  areas  of  financial 

judgement in annual and half year reporting;

•  approving updated GDPR policies;
•  developing  and  implementing  a  formal  policy  on  the 
engagement  of  the  external  auditor  to  supply  non-
audit services;

•  reviewing  the  effectiveness  of  the  external  audit 

process and the internal audit function;

•  reviewing  the  Group’s 

internal  controls  systems, 
compliance function, anti-money laundering systems 
and controls, as well as procedures for detecting fraud 
and whistle-blowing procedures; 

•  considering  a  letter  from  the  FRC’s  Supervision 
Committee  relating  to  its  review  of  the  Company’s 
Annual Report for 2022; 

•  approved  ESG 

targets  and  climate  scenario 

assessment for climate-related reporting; and

•  reviewing  the  internal  audit  work  programme  for  the 

coming year.

Planning for financial year ahead

•  review Company’s systems and controls for prevention 

of bribery;

•  approve the framework of responsibilities and policies 
in regard to tax compliance and review effectiveness 
of procedures for managing tax compliance risk; and
•  consider  the  impact  and  timing  of  the  BEIS  Audit 
regulatory  changes  or 

Reform  and  any  other 
implications.

The Committee’s Terms of Reference include: monitoring the 
integrity of the Group’s financial reporting, effectiveness of 
the internal control and internal audit, and the independence 
and  effectiveness  of  external  audit.  The  internal  audit 
function is outsourced to Deloitte, who provides the Group 
with  specialist  expertise  in  delivering  a  risk-based  review 
programme.

During the year, the main focus of the Committee was on the 
review of the effectiveness of both the internal and external 
audit as well as reviewing the adequacy and effectiveness 
of certain controls and procedures within the Group.

The  Committee  has  reviewed  the  content  in  this  Annual 
Report and considers that it explains the Group’s strategy, 
financial  performance  and  position  in  a  way  which  we 
believe  to  be  fair,  balanced  and  understandable.  Whilst 
this Audit Committee Report contains some of the matters 
addressed during the year, it should be read in conjunction 
with the external auditor’s report on pages 97 to 102 and the 
financial statements in general.

At  the  2023  AGM,  Shareholders  will  vote  on  the  Board’s 
recommendation  to  re-appoint  KPMG  as  the  Group’s 
external auditor. 

I will be available at the 2023 AGM to answer any questions.

Kristel Volver
Chair of the Audit Committee
28 June 2023

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GOVERNANCE REPORT

Financial reporting

The  Committee 
the 
responsible 
appropriateness of the Group’s half-year report and annual 
financial statements. 

reviewing 

for 

is 

In  the  preparation  of  the  Group’s  financial  statements  for 
2023,  the  Committee  assessed  the  accounting  principles 
and  policies  adopted,  Alternative  Performance  Measures 
used  and  whether  management  had  made  appropriate 
estimates  and  judgments.  In  doing  so,  the  Committee 
into 
discussed  management 

reports  and  enquired 

judgments  made.  The  Committee  reviewed  the  reports 
prepared by the external auditor on the 2023 Annual Report. 
A special attention was paid to the accounting treatment of 
the GetaPro acquisition. The external auditor was asked to 
prioritise this area during their interim audit procedures so 
the  Committee  would  have  confidence  the  accounting  for 
this acquisition was appropriate in the H1 2023 report. 

The  Committee,  together  with  management,  identified 
significant areas of financial statement risk and judgement 
as described below:

Significant area

Audit Committee action

Revenue recognition

As more fully described in note 7 to the financial statements, 
the  Group’s  revenue  is  derived  from  listing  fees  on  the 
Group’s platforms, advertising, and financial intermediation 
services.  There  are  a  number  of  different  duration  service 
packages available for customers. In line with IFRS 15, the 
Group recognises this revenue over time based on service 
usage.

Revenue  is  an  area  of  focus  given  its  high  value  in  the 
financial statements, however there is no critical estimation 
or  judgement  involved.  The  Group’s  revenue  is  accounted 
over time based on service usage.

The  Committee  reviewed  the  rationale  and  the  process 
implemented  to  account  for  the  revenue  based  on  usage 
and  disclosure  around  revenue  recognition  made  by 
management.

The Committee was satisfied with the explanations provided 
and conclusions reached in relation to revenue recognition.

Recoverability of parent Company’s investment 
in subsidiaries

The  carrying  amount  of  the  parent  Company’s  investment 
in  its  subsidiaries  represents  a  significant  majority  of  the 
Company’s total assets.

The  investment  is  not  considered  at  risk  of  material 
misstatement or subject to significant judgement, however 
it is considered significant due to its size in relation to the 
Company balance sheet.

Going concern and viability statement

The  Directors  must  satisfy  themselves  as  to  the  Group’s 
viability and confirm that they have a reasonable expectation 
that  it  will  continue  to  operate  and  meet  its  liabilities  as 
they  fall  due.  The  period  over  which  the  Directors  have 
determined  it  is  appropriate  to  assess  the  prospects  of 
the  Group  has  been  defined  as  five  years.  In  addition,  the 
Directors  must  consider  if  the  going  concern  assumption 
is appropriate.

Carrying amount of goodwill

The Group has a significant balance of goodwill that arose 
during acquisitions and it is considered to be a significant 
estimate.

The  Committee  reviewed  the  assumptions  made  by 
management, including the strong track record of profitable 
growth  and  cash  generation  and  was  satisfied  with  the 
assumptions made.

In assessing the validity of the viability and going concern 
statements  detailed  on  pages  49  and  108,  the  Committee 
reviewed  the  work  undertaken  by  management  to  assess 
the Group’s resilience to the principal risks set out on pages 
46 to 48 under various stress test scenarios.

The Committee discussed and agreed with management’s 
proposal to extend the viability time period to five years. The 
Committee was satisfied that sufficient rigour was built into 
the process to assess going concern and viability over the 
designated period.

An  impairment  review  is  performed  of  goodwill  balances 
by  management  on  a  ‘value  in  use’  basis.  This  requires 
judgement in estimating the future cash flows and the time 
period  over  which  they  occur,  arriving  at  an  appropriate 
discount  rate  to  apply  to  the  cash  flows  as  well  as  an 
appropriate long-term growth rate. Each of these judgments 
has an impact on the overall value of cash flows expected 
and  therefore  the  headroom  between  the  cash  flows  and 
carrying values of the cash generating units.

The  Committee  has  reviewed  the  assumptions  made 
and  judgments  applied  by  management  and,  after  due 
discussion, was content with the outcome of the impairment 
review. 

Fair, balanced and understandable

At  the  request  of  the  Board,  the  Committee  has  reviewed 
the content of the Annual Report and considered whether, 
taken  as  a  whole,  it  is  fair,  balanced  and  understandable, 
and  provides  the  information  necessary  for  Shareholders 
to  assess  the  Company’s  position,  performance,  business 

model  and  strategy.  The  Committee  was  provided  with  a 
draft of the Annual Report and the opportunity to comment 
where  further  clarity  or  information  should  be  added.  The 
final  draft  was  then  recommended  for  approval  by  the 
Board. When forming its opinion, the Committee had regard 
to discussions held with management and reports received 
from the external auditor.

Is the report fair?

• 

Is the whole story presented and has any sensitive material been omitted that should have 
been included?

•  Are key messages in the narrative aligned with the KPIs and are they reflected in the financial 

reporting?

Is the report balanced?

•  Do  you  get  the  same  messages  when  reading  the  front  end  and  back  end  of  the  Annual 

Report independently?

•  Are threats identified and appropriately highlighted?

•  Are the Alternative Performance Measures explained clearly with appropriate prominence?

•  Are the key judgments referred to in the narrative reporting and significant issues reported 
in this Committee Report consistent with disclosures of key estimation uncertainties and 
critical judgments set out in the financial statements?

•  How do these judgments compare with the risks that KPMG are planning to include in their 

Auditor’s Report?

Is the report understandable?

• 

Is there a clear and cohesive framework for the Annual Report?

•  Are the important messages highlighted appropriately throughout the Annual Report?

• 

• 

Is  the  Annual  Report  written  in  easy-to-understand  language  and  are  the  key  messages 
clearly drawn out?

Is the Annual Report free of unnecessary clutter?

Conclusion

Following its review, the Committee is of the opinion that the Annual Report, taken as a whole, is 
fair,  balanced  and  understandable  and  provides  the  information  necessary  for  Shareholders  to 
assess the Group’s position, performance, business model and strategy.

Internal controls

The  Committee’s  responsibilities  include  assisting  the 
Board in its oversight of the Company’s system of internal 
controls. This includes:

•  reviewing  annually  the  effectiveness  of  the  Group’s 

internal control framework;

•  reviewing  reports  from  the  external  auditors  on  any 
issues identified in the course of their work, including 
any 
internal  control  reports  received  on  control 
weaknesses  and  ensuring  that  there  are  appropriate 
responses from management; and

•  reviewing reports from the Group’s outsourced internal 
audit  function  and  ensuring  recommendations  are 
implemented where appropriate.

During  2023,  the  Audit  Committee  reviewed  the  Group’s 
internal controls systems, compliance function, anti-money 
laundering  systems  and  controls,  as  well  as  procedures 
for  detecting  fraud  and  whistle-blowing  procedures  and 
recommended  an  improvement  to  the  whistle-blowing 
procedures  which  has  already  been  implemented.  The 
Committee also reviewed the reports on control deficiencies 
received  from  the  external  and  internal  auditors.  A  few 
control  weaknesses  identified  by  the  external  auditors 
were largely addressed by management and the Committee 
received a periodic update on the progress of solving these 
weaknesses.  The  management  is  also  working  on  a  plan 
to  address  the  recommendations  from  IT  and  revenue 
recognition process internal audits.

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Internal audit

External auditor

Non-audit service

Policy

Deloitte  provides  an  outsourced  internal  audit  function  to 
the  Group.  They  are  accountable  to  the  Audit  Committee 
and  use  a  risk-based  approach  to  provide  independent 
assurance  over  the  adequacy  and  effectiveness  of  the 
control environment. 

During  the  year  ended  30  April  2023  the  internal  audit 
concentrated  on  IT  systems  audit.  No  significant  failings 
or  weaknesses  were  identified  however  it  was  noted  that 
in  some  cases  the  control  environment  was  not  formal 
enough.  The  Committee  has  discussed  the  findings  and 
recommendations  with  internal  auditors  and  is  working 
with management on the best action plan. Internal auditors 
also assessed the revenue recognition process and controls 
around  it.  No  major  risks  were  identified,  however  it  was 
noted that several procedures are not formalised.

The  Committee  reviewed  an  internal  audit  plan  for  2024 
which  will  cover  a  range  of  core  financial  and  operational 
processes and controls, focusing on specific risk areas. The 
Committee is reviewing Deloitte’s performance annually as 
internal  auditor  with  the  first  review  having  taken  place  in 
March 2023. 

FRC review

During  the  year  the  Financial  Reporting  Council  (‘FRC’) 
reviewed  the  Group’s  2022  Annual  Report  as  part  of  its 
routine  monitoring  of  corporate  reporting.  The  Company 
received  a  letter  from  the  FRC  asking  for  a  response 
to  tax  disclosure-related  questions.  The 
letter  also 
included  suggestions  concerning  areas  where  the  FRC 
believes  users  of  the  accounts  would  benefit  from  minor 
improvements  to  the  Company’s  existing  disclosures.  The 
FRC’s Corporate Reporting Review team question led us to 
review  historic  accounting  of  deferred  tax  amounts.  As  a 
result, the Company has amended prior year comparisons 
for deferred tax amounts as set out in note 3 to the financial 
statements. The adjustment has no impact on the prior year 
consolidated statement of financial position, consolidated 
net  cash  flow  or  adjusted  profitability.  However,  there  is  a 
reduction of €1.3 million on reported profit for the previous 
year.The Committee reviewed all correspondence between 
the  Company  and  the  FRC  and  also  discussed  the  matter 
with our external auditor.

The FRC’s enquiries regarding the above are now complete. 
It  must  be  noted  that  the  FRC  review  is  limited  to  the 
2022  Annual  Report  and  it  does  not  benefit  from  detailed 
knowledge  of  our  business  or  an  understanding  of  the 
into.  Accordingly,  the 
underlying  transactions  entered 
review  and  comments  received  from  the  FRC  provide  no 
assurance that the Annual Report is correct in all material 
respects. 

One of the Committee’s roles is to oversee the relationship 
with  the  external  auditor,  KPMG,  and  to  evaluate  the 
effectiveness  of  the  service  provided  and  their  ongoing 
independence.  The  Committee  received  and  discussed 
KPMG’s  audit  report  of  the  financial  statements  for  the 
financial  year  ended  30  April  2023.  The  Committee  Chair 
met with representatives from KPMG without management 
present and also with management without representatives 
of KPMG present, to ensure that there were no issues in the 
relationship between management and the external auditor 
to be addressed. There were none.

The  Committee  places  great  importance  on  ensuring  that 
the  external  audit  is  both  high  quality  and  effective.  The 
effectiveness of the external audit process is dependent on 
several factors, including the quality, continuity, experience 
and  training  of  audit  personnel;  understanding  of  the 
business  model,  strategy  and  risks;  technical  knowledge 
and  degree  of  rigour  applied  in  the  review  processes  of 
the  work  undertaken;  communication  of  key  accounting 
and audit judgements; together with appropriate audit risk 
identification at the start of the audit cycle. 

The  first  such  formal  evaluation  of  the  performance  and 
effectiveness  of  the  external  auditor  was  carried  out  in 
autumn of 2022. The Committee evaluated the effectiveness 
of  the  audit  process  using  a  questionnaire,  together  with 
input  from  management.  Areas  considered  in  the  review 
included  the  quality  of  audit  planning  and  execution, 
engagement with the Committee and management, quality 
of  key  audit  reports  and  the  capability  and  experience  of 
the  audit  team.  The  Committee  was  satisfied  that  there 
had  been  appropriate  focus  and  challenge  on  the  primary 
areas of audit risk and concluded that the performance of 
KPMG remained efficient and effective in its role. The next 
evaluation is planned for autumn of 2023. 

The  recommendation  to  reappoint  KPMG  beyond  the 
financial year ending 30 April 2024 will depend on continuing 
satisfactory performance and value for money.

Non-audit services provided by the 
external auditor

The  external  auditor  is  primarily  engaged  to  carry  out 
statutory  audit  work.  There  may  be  other  services  where 
the  external  auditor  is  considered  to  be  the  most  suitable 
supplier by reference to their skills and experience. It is the 
Group’s  practice  to  seek  quotes  from  more  than  one  firm, 
which  may  include  KPMG,  before  engagements  for  non-
audit  projects  are  awarded.  Contracts  are  awarded  based 
on individual merits. 

A formal policy on the engagement of the external auditor 
to supply non-audit services was adopted by the Committee 
in the autumn of 2022 to ensure that the provision of such 
services does not impair the external auditor’s independence 
or objectivity and will be assessed in line with FRC Ethical 
and Auditing Standards. 

Permitted services not subject to cap

Reporting  required  by  law  or  regulation  or  where  the 
authority/regulator  specified  the  auditor  to  provide  the 
service; reporting on iXBRL tagging of financial statements; 
other  services  where  time  is  critical  and  the  nature  of  the 
service would not compromise independence.

Permitted services subject to cap

Audit  related  services,  e.g.  review  of  interim  financial 
information; reporting on covenant or loan agreements and 
government grants;

Prohibited services

In  line  with  the  FRC  ethical  standards,  these  are  services 
where  the  auditor’s  objectivity  and  independence  may  be 
compromised.  Prohibited  services  are  detailed  in  the  FRC 
Revised  Ethical  Standards  2019  and  include  tax  services, 
accounting  services,  internal  audit  services  and  valuation 
services and financial systems consultancy.

The  Audit  Committee  assesses  threats  to  independence 
and  the  safeguards  applied  in  accordance  with  FRC’s 
Revised Ethical Standard (2019) and approves all non-audit 
services work which is not deemed “trivial”.

The  Audit  Committee  assesses  threats  to  independence 
and  the  safeguards  applied  in  accordance  with  FRC’s 
Revised Ethical Standard (2019) and approves all non-audit 
services work which is not deemed “trivial”.

A cap on the aggregate amount in any financial year of 70% 
of the average audit fees paid to the audit firm in the last 
three consecutive years applies.

Prohibited, with the exception of certain services which are 
subject to derogation if certain conditions are met and will 
be assessed going forward in line with the new FRC Ethical 
and Auditing Standards.

No non-audit services were procured from KPMG during the financial year ended 30 April 2023.

Statement of compliance: The Statutory Audit Services for 
Large  Companies  Market  Investigation  (Mandatory  Use 
of  Competitive  Tender  Processes  and  Audit  Committee 
Responsibilities) Order 2014 (the “CMA Order”)

A  competitive  tender  was  carried  out  in  2019  and  KPMG 
was  first  appointed  as  statutory  auditor  of  Group’s  top 
holding  company  preceding  Baltic  Classifieds  Group  PLC 
for the year ended 30 April 2020. KPMG was contracted in 
2021  to  provide  offering  and  Admission  related  reporting 
accountant’s services and was also appointed as a statutory 
auditor  of  the Company  following  its Admission  to listing. 
The current external audit engagement partner is Kate Teal.

The  CMA  Order  has  applied  to  the  Company  since 
September 2021, when Baltic Classifieds Group PLC entered 
the  FTSE  250  index.  The  Company  confirms  it  complied 
with  the  requirement  that  the  external  audit  contract  is 
tendered  within  the  10  years  prescribed  by  UK  legislation 
and the Code’s recommendation. The Group confirms that 
it  complied  with  the  provisions  of  the  Competition  and 
Markets Authority’s Order for the financial year under review.

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GOVERNANCE REPORT

Directors’ Remuneration Report

“

The Committee believes that BCG 
continues to be well served by its 
simple, transparent and objective 
remuneration arrangements 
established at the IPO in 2021.  

Ed Williams
Chair of the Remuneration Committee

Remuneration Committee membership 

Ed Williams - Chair - Appointed on 2 June 2021 

Independent Non-Executive Director 

Kristel Volver - Appointed on 2 June 2021 

Independent Non-Executive Director 

Jurgita Kirvaitienė  - Appointed on 17 May 2022  

Independent Non-Executive Director

• 

In line with the FRC UK Corporate Governance Code 2018 (the 

“Code”), all three members of the Committee have relevant 

business experience.

•  The Chair of the Committee has previous experience chairing 

the Remuneration Committee of another (at the time) FTSE 250 

business and has attended dozens of Remuneration Committee 

meetings in his capacities as CEO of Rightmove PLC and Chair 

of Autotrader PLC.

•  Board Chair, Executive Directors, Tom Hall (Non-Executive 
Director) and third-party remuneration consultants attend 

meetings by invitation.

•  No individual takes part in any decision relating to their own 

remuneration.

 t Committee meeting attendance can be found on page 66.

 t Committee  Terms  of  Reference  can  be  found  on  our  corporate 

website at: balticclassifieds.com/corporate-governance. 

Key responsibilities 

•  Determines the policy for rewarding Directors and the 
rest  of  the  Senior  Management  (the  “Remuneration 
Policy”) and oversees how the Group implements the 
Remuneration Policy.

•  Oversees  the  level  and  structure  of  remuneration 
arrangements  for  Senior  Management,  approves 
share  incentive  plans  and  recommends  them  to  the 
Board and Shareholders.

•  Reviews workforce remuneration and related policies 
with  the  alignment  of  incentives  and  rewards  with 
culture. 

In 2021 Deloitte was appointed as a remuneration advisor. 
Deloitte 
is  a  founding  member  of  the  Remuneration 
Consultants  Group  and  adheres  to  its  Code  in  relation 
to  executive  remuneration  consulting  in  the  UK.  The 
Committee is satisfied that the Deloitte engagement team, 
which  provided  remuneration  advice  to  the  Committee, 
does  not  have  connections  with  Baltics  Classified  Group 
PLC  or  its  Directors.  The  Committee  is  satisfied  that  the 
advice  received  is  objective,  independent  and  free  of 
undue influence. Deloitte’s fees are charged on a time and 
materials  basis.  During  the  year,  there  were  €8,234  fees 
incurred  (€35,523  in  2022)  for  advice  provided  by  Deloitte 
to  the  Committee.  Deloitte  also  provides  Internal  Audit 
services (see Audit Committee Report).

Dear Shareholders

On behalf of the Board, I am pleased to present the Directors’ 
Remuneration  report  for  the  financial  year  ended  30  April 
2023.

The Directors’ Remuneration report comprises two sections:

Part 1: Annual  statement:  this  statement  being  my  annual 
report  on  the  activities  of  the  Remuneration 
Committee during the year; and

Part 2: Annual  Remuneration  Report:  which  explains  how 
the Directors have been rewarded during the financial 
year ended 30 April 2023 and any other matters not 
covered in the previous part.  It will be subject to an 
advisory vote at the 2023 AGM.

Remuneration compliance

This  report  complies  with  Schedule  8  of  the  Large  and 
Medium-sized  Companies  and  Group  (Accounts  and 
Reports)  Regulations,  the  2018  UK  Corporate  Governance 
Code and the Listing Rules.

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GOVERNANCE REPORT

Part 1: Annual Statement

As Chair of the Remuneration Committee and on behalf of 
the Board, I am pleased to present our report on Directors’ 
remuneration for the financial year ended 30 April 2023.  

The  Directors’  Remuneration  Policy  was  supported  by 
99.44%  of  our  shareholders  at  our  AGM  in  2022.  We  take 
this as support for key aspects of the policy including pay 

set  to  reflect  the  local  market  norms,  the  absence  of  an 
annual  bonus,  incentives  aligned  to  shareholders  through 
the LTIP, alignment of benefits with the wider workforce, best 
practice in relation to malfeasance, clawbacks, termination 
of employment etc. An overview of the policy is set out in 
the summary below.

Base salary

•  Originally set (in 2021) as lower quartile of non-financial companies ranked 251 to 350 in the 
FTSE350, adjusted downward to reflect the difference in purchasing power in Lithuania as 
compared to the UK

•  Phasing in of this base salary starting from approximately 70% of the target base salary at 

IPO and increasing in four equal annual increments to reach the target salary by 2026

•  Expectation  of  annual  increases  to  base  salary  no  higher  than  the  average  basic  pay  rise 
for employees (likely to be significantly higher than among UK-based companies, as Baltic 
standards of living converge on the average across the EU), plus the phasing in as described 
above

Pensions

•  The Company does not operate a pension scheme

Other benefits

•  Other benefits are minimal and available on an equal basis to all employees

Annual bonus

•  The Company does not operate an annual bonus scheme

Long Term Incentive Plan 
(LTIP)

•  Performance Share Plan. The executives each year will receive awards of €700,000 for the 
CEO, €500,000 for the COO and €300,000 for the CFO, though awards may be made of up to 
200% of the target base salary

•  Vesting of awards is subject to the achievement of EPS targets announced at grant

•  Scheme is designed to ensure the particular approach to capital return does not affect the 

outcome for executives

•  Shares required to be held for a further two years from the first date of vesting

Shareholdings, employment 
contracts, malus and 
clawback

•  The CEO is required to hold €1m and the other Executive Directors €0.5m worth of shares, 
with half of any vested shares needing to be retained by the executives should they be below 
this level

•  Conform to all governance requirements and best practice

the  consistent 
Our  work  during  2023  has  been 
implementation  of  the  policy  rather  than  making  changes 
or  exercising  discretion.  The  most  notable  aspects  of 
this  have  been  (i)  deciding  an  appropriate  increase  to 
base  salaries  for  the  Chair  and  Executive  Directors  in  the 
context  of  lower  local  pay  but  significantly  higher  local 
market  pay  rises  and  inflation  (ii)  setting  the  quantum  of 
the performance required to achieve any or all of the LTIP. 
These are discussed below.

Pay and performance outcome for the 
year ended 30 April 2022

Total remuneration

The  Committee  believes  that  BCG  continues  to  be  well 
served by its simple, transparent and objective remuneration 
arrangements established at the IPO in 2021.

Setting  remuneration  in  general,  and  performance  targets 
in  particular,  has  been  challenging  in  many  businesses  in 
recent years.  In the case of BCG that has been exacerbated 

with the war in Ukraine. Though we did not know it at the 
time, the impact of world events has had remarkably limited 
impact on the continued growth of the business though it 
has undoubtedly had an impact on other KPIs, not least the 
share price.

Fortunately,  our  policy,  including  choice  of  performance 
targets,  has  stood  up  well.  As  a  result,  during  the  last 
year,  the  Remuneration  Committee  has  seen  no  reason  to 
change  its  policy  in  any  regard  nor  to  exercise  discretion 
in relation to past awards or any other historic aspects of 
remuneration.  All  changes  to  remuneration  for  2023  and 
2024  therefore  reflect  the  simple  application  of  our  policy 
as approved by shareholders in 2022.

The  company  does  not  operate  an  annual  bonus  scheme. 
The  Long  Term  Incentive  Plan  (LTIP)  is  at  an  early  stage, 
with no prior awards having vested nor reached the end of 
their performance period.

Key remuneration decisions

Non-Executive Director fees

The Board, excluding the Non-Executive Directors, undertook 
a review of non-executive fees during the year. It was agreed 
that fees for the non-executive director were reasonable but 
should  be  increased  by  the  same  base  percentage  as  for 
Executive  Directors  and  the  Chair  (though  excluding  any 
increases  relating  to  the  five-year  transition  of  Executive 
Director base salaries referenced above).

Shareholder engagement

(all  shareholders  with  more 

largest  15 
The  Committee  contacted  the  Company’s 
shareholders 
than  1% 
ownership stake in the Company) explaining the proposed 
Remuneration Policy in detail and offering the opportunity for 
further discussion. Feedback was limited and characterised 
by support for the simplicity of the arrangements (including 
the  absence  of  an  annual  bonus  plan)  and  recognition  of 
the  relatively  unique  Lithuanian  context.  A  comment  was 
received regarding whether the performance targets set for 
the previous awards were sufficiently stretching, feedback 
which  we  hope  we  have  addressed  with  the  performance 
targets for the latest LTIP awards.

2023 AGM

The  Committee  has  continued  to  be  mindful  of  the 
requirements  of  the  UK  Corporate  Governance  Code 
when  developing  and  applying  remuneration  policy.  The 
Committee believes the current policy serves the interests 
of  the  Company  and  shareholders  well  and  looks  forward 
to  receiving  your  support  at  the  2023  AGM  for  this 
remuneration report.

Our  Chair  of  the  Board  has  served  on  the  Remuneration 
Committee  since  the  IPO  in  order  that  the  Committee 
consisted  of  three  independent  non-executive  directors 
as  required  by  the  Governance  Code.  Now  that  the 
Remuneration Committee has three other independent non-
executive directors, he has stood down from the Committee, 
making  the  Committee’s  membership  consistent  with 
normal practice in FTSE 250 companies.

I would like to thank my fellow Committee members and the 
Chair for their commitment and contribution.

Ed Williams
Chair of the Remuneration Committee
28 June 2023

Annual base salary review for the year ended 30 
April 2024

Average pay rises within the Group (excluding the Directors) 
were 12% in 2023. Given the inflation in the Baltics remains 
high, a similar pay rise is planned for a considerable majority 
of employees in 2024 as well.

The base salary or fee for each Director was increased from 
1st May 2023 by 10%, which is lower than the average salary 
increase  across  the  business.  It  is  high  by  UK  standards, 
reflecting the much higher level of inflation in Lithuania (all 
Director  salaries  and  fees  are  based  on  the  considerably 
lower rates of pay in Lithuania as compared to the UK).

In  addition,  Executive  Director  remuneration  increased 
according to the formula set out in the Remuneration Policy 
as  part  of  a  planned,  progress  five-year  unwinding  of  the 
salary  discount  of  the  previous  private  company  as  we 
move to normal, though modest, levels of public company 
salaries (see Remuneration Policy summary on page 86).

Share awards and performance 
conditions

Awards  to  Executive  Directors  for  2023  and  planned  for 
2024  were  made  at  the  levels  indicated  in  the  Company’s 
Remuneration  Policy.    Performance  was  and  will  continue 
in  2024  to  be  based  on  an  adjusted  EPS1  metrics  (see 
Remuneration Policy summary on page 86 or page 91 of the 
2022 Annual Report for full details).

In  setting  the  targets  the  Remuneration  Committee  took 
the  view  that,  particularly  at  the  top  end,  they  should  be 
more  demanding  as  compared  to  the  three-year  business 
forecasts, than those set in our first two years as a public 
company.    Outside  the  Executive  Directors,  awards  under 
the  LTIP  in  2021  and  then  in  2022  were  made  to  largely 
separate groups of executives and key personnel with a view 
to  achieving  relatively  widespread  employee  involvement 
but  keeping  the  dilution  impact  on  shareholders  modest. 
Based on this decision and the performance of the business 
against  targets  over  the  last  two  years,  we  now  have  a 
significant  group  of  executives  and  key  personnel  who 
can have a reasonable expectation that their awards under 
previous LTIPs will be of value, with the first group able to 
realise  those  potential  benefits  in  2024  and  the  Executive 
Directors  from  2026.  Hence  we  believe  that  the  LTIP  is 
achieving the retention objectives for which it was, in part, 
designed.  

Remuneration outside the Directors

The  Remuneration  Committee  reviewed  the  CEO’s  list  of 
proposed members of the LTIP and the levels of individual 
awards. The Committee also reviewed senior management 
remuneration  generally,  for  internal  consistency,  and  the 
remuneration arrangements in relation to recently acquired 
employees.

1 Adjusted EPS in the Director's Remuneration Report is basic EPS adjusted for M&A and other impacts as determined by the Committee and is different from adjusted EPS 
measure described in the APMs note 5 on pages 118 to 119.

84

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Directors’ Remuneration Report continued

Directors’ Remuneration Report continued

GOVERNANCE REPORT

Part 2: Annual Remuneration Report

The  Remuneration  Committee  presents 
the  Annual 
Remuneration  Report,  which  together  with  the  Chair’s 
introduction on page 83, will be put to shareholders for an 
advisory  (non-binding)  vote  at  the  AGM  to  be  held  on  27 
September 2023. Sections which have been subject to audit 
are noted accordingly.

Pay and benefits

The Committee has implemented the Remuneration Policy 
in  accordance  with  the  policy  approved  by  shareholders 
at  the  AGM  on  28  September  2022.  The  table  below  sets 
out  the  way  the  policy  was  implemented  in  2023  and  any 
material changes in the way it will be implemented in 2024.

The  Remuneration  Committee  reviewed  the  base  salaries 
for Executive Directors and the fees for the Chair with regard 
to 2024. Inflation in Lithuania at the time of the review was 
14.5% (April 2023). The Lithuanian Department of Statistics 
only 
inflation  measures  every 
three  months,  the  most  recent  rate  was  13.1%  (October  - 
December 2022 compared to the same period in 2021).

issues  average  wage 

The considerable majority of employees in the business will 
receive a pay rise of at least 10% for 2024.

The Remuneration Committee agreed to a 10% pay rise for 
Executive Directors on top of the phased increase in base 
salary  explained  previously.  The  Remuneration  Committee 
also  agreed  to  a  10%  pay  rise  for  the  Chair.  The  Board 
proposed  and  agreed  a  10%  increase  in  all  fees  for  Non-
Executive Directors.

Summary of approach to executive remuneration

Component of pay

Implementation for FY 2023

Implementation for FY 2024

Base salaries

PSP

•  CEO: €302,500
•  CFO: €181,500
•  COO: €242,000

•  CEO: €363,000
•  CFO: €217,800
•  COO: €290,400

• 

In  2023  the  Executives  were  awarded  the 
below values of three-year nominal cost share 
options each:
•  CEO: €700,000
•  CFO: €300,000
•  COO: €500,000
•  Performance  will  be  measured  based  on 
adjusted EPS1 for 2025 of 7.5 € cents for 25% 
to vest and then straight line to 8.5 € cents for 
100% to vest

• 

In  2024  the  Executives  will  be  awarded  the 
below values of three-year nominal cost share 
options each:
•  CEO: €700,000
•  CFO: €300,000
•  COO: €500,000
•  Performance  will  be  measured  based  on 
adjusted EPS1 for 2026 of 9.5 € cents for 25% 
to vest and then straight line to 12.0 € cents 
for 100% to vest

NED fees

•  Chair fee: €132,000
•  Non-Executive Director base fee: €33,000
•  Senior Independent Director: €2,750
•  Audit  and  Remuneration  Committee  Chairs: 

•  Chair fee: €145,200
•  Non-Executive Director base fee: 36,300
•  Senior Independent Director: €3,025
•  Audit  and  Remuneration  Committee  Chairs: 

€8,250

€9,075

As a consequence, the future base salaries for Executive Directors as they transition to public company levels, will further be 
increased by 10% for years 2025 to 2026 and may be subject to further market adjustment.

Migration route to standard

FY2022 (€ thousands)

FY2023 (€ thousands)

FY2024 (€ thousands)

FY2025 (€ thousands)

FY2026 (€ thousands)

Salary

LTIP

Max 
rem

Salary

LTIP

Max 
rem

Salary

LTIP

Max 
rem

Salary

LTIP

Max 
rem

Salary

LTIP

Max 
rem

CEO

 250 

 700 

 950 

 303 

 700 

 1,003 

 363 

 700 

 1,063 

 393 

 700 

 1,093

 424 

 700 

 1,124 

CFO

 150 

 300 

 450 

 182 

 300 

 482 

 218 

 300 

 518 

 236 

 300 

 536 

 254 

 300 

 554 

COO  200 

 500 

 700 

 242 

 500 

 742 

 290 

 500 

 790 

 315 

 500 

 815 

 339 

 500 

 839 

1 Adjusted EPS in the Director's Remuneration Report is basic EPS adjusted for M&A and other impacts as determined by the Committee and is different from adjusted EPS 
measure described in the APMs section on pages 118 to 119.

Single total figure for remuneration (audited)

The remuneration of the Directors of the Company during the financial year ended 30 April 2023 for time served as a Director is 
as follows:

Base salary  
and fees 
(€ thousands)

PSP
(€ thousands)

Total 
 remuneration 
(€ thousands)

Total fixed 
remuneration  
(€ thousands)

Total variable 
remuneration  
(€ thousands)

Executive Directors

Justinas Šimkus

Lina Mačienė

Simonas Orkinas

Non-Executive Directors

Trevor Mather

Ed Williams

Kristel Volver

Tom Hall

Jurgita Kirvaitienė

 301 

 181 

 241 

 132 

 44 

 41 

 -   

 32 

-

-

-

-

-

-

-

-

 301 

 181 

 241 

 132 

 44 

 41 

 -   

 32 

301

181

241

 132 

 44 

 41 

 -   

 32 

-

-

-

-

-

-

-

-

The remuneration of the Directors of the Company during the financial year ended 30 April 2022 for time served as a Director1 
was as follows:

Base salary  
and fees2 
(€ thousands)

PSP
(€ thousands)

Total 
 remuneration2 
(€ thousands)

Total fixed 
remuneration2  
(€ thousands)

Total variable 
remuneration  
(€ thousands)

Executive Directors

Justinas Šimkus

Lina Mačienė

Simonas Orkinas

Non-Executive Directors

Trevor Mather

Ed Williams

Kristel Volver

Tom Hall

220

152

183

99

33

31

-

-

-

-

-

-

-

-

220

152

183

99

33

31

-

220

152

183

99

33

31

-

-

-

-

-

-

-

-

PSP awards during the year (audited)

Nominal cost share options granted in the year under the PSP scheme are shown below.

Date of grant

No. of 
shares 
granted

Share 
price used3  
(€)

Face value 
of award4
(€ thousands)

CEO

CFO

COO

12 July 2022

427,557

12 July 2022

183,239

12 July 2022

305,398

1.64

1.64

1.64

 700

 300 

 500 

Multiple  
of salary

231%

165%

207%

% award 
vesting
at threshold
(% maximum)

Performance period5 

25%

25%

25%

1 May 2022 - 30 April 2025

1 May 2022 - 30 April 2025

1 May 2022 - 30 April 2025

1 Executive Directors entered into service contracts on 3 June 2021 while Non-Executive Directors were appointed on 2 June 2021. Salary and fees in the table above are 
provided for the whole financial year. 

2 The figures shown in relation to 2022 for base salary and fees have been restated from those figures shown in the 2022 Annual Report to exclude employer’s social 
security costs. The annual base salaries for the CEO, COO and CFO were €250,000, €200,000 and €150,000 respectively from the Admission only. 

3 A 3-month average share price of £ 1.39 / € 1.64 was used.

4 Awards are determined based on a fixed monetary value.

5 PSP awards will normally be eligible to vest three years from grant (12 July 2025) based on performance over the three years to 30 April 2025 and continued employment. 
Performance targets starting at adjusted EPS for 2025 of 7.5 € cents per share for 25% of the award and then in a straight line to 8.5 € cents per share for 100% vesting. 
Adjusted EPS in the Director's Remuneration Report is basic EPS adjusted for M&A and other impacts as determined by the Committee and is different from adjusted EPS 
measure described in the APMs section on pages 118 to 119.

86

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Directors’ Remuneration Report continued

Directors’ Remuneration Report continued

GOVERNANCE REPORT

Share options under PSP held by the Executive Directors and not exercised as at 30 
April 2023 (audited)

Date granted

PSP awards  
held as at 30 
April 2022

Granted 

Exercise  
price (£)

PSP awards  
held as at 30 
April 2023

Vesting date

Expiry date

Justinas  
Šimkus

PSP 2021

27 July 2021

364,611

PSP 2022

12 July 2022

Total:

Lina  
Mačienė

-

364,611

PSP 2021

27 July 2021

156,262

PSP 2022

12 July 2022

Total:

Simonas 
Orkinas

-

156,262

PSP 2021

27 July 2021

260,436

PSP 2022

12 July 2022

Total:

-

260,436

-

427,557

427,557

-

183,239

183,239

-

305,398

305,398

All  the  above  PSP  awards  have  a  three-year  service 
condition  attached  and  a  performance  condition  that  is 
based on adjusted EPS measure:

•  PSP 2021: performance target period 1 May 2023 - 30 
April 2024 with a target of 4 € cents per share for 25% 
of the award and then in a straight line to 5 € cents per 
share for 100% vesting; and

•  PSP 2022: performance target period 1 May 2024 - 30 
April  2025  with  a  target  of  7.5  €  cents  per  share  for 
25% of the award and then in a straight line to 8.5 € 
cents per share for 100% vesting.

Given that the first PSP awards have not yet vested, none 
of the above awards have been exercised or have expired. 
No variation was made to the share options already granted 
during 2023.

Dilution of share capital by employee 
share plans

All existing PSP awards can be satisfied from shares held 
in the Baltic Classifieds Group PLC’s Employee Benefit Trust 
(EBT). It is intended that the 2023 PSP awards will also be 
settled from shares currently held in the EBT or planned to 
be purchased into the EBT without any requirement to issue 
further shares.

0.01

0.01

0.01

0.01

0.01

0.01

364,611

27 July 2024

27 July 2031

427,557

12 July 2025

12 July 2032

792,168

156,262

27 July 2024

27 July 2031

183,239

12 July 2025

12 July 2032

339,501

260,436

27 July 2024

27 July 2031

305,398

12 July 2025

12 July 2032

565,834

Share interests (audited)

Executive  Directors  are  required  to  maintain  a  certain 
minimum level of shareholding in the Company: €1 million 
Euros for the CEO and €0.5 million Euros for other Executive 
Directors.  In  relation  to  existing  Executive  Directors,  the 
minimum  value  of  shareholding  acts  as  a  restriction  on 
selling  shares  to  the  extent  that  doing  so  would  cause 
the  shareholding  to  fall  below  the  minimum  shareholding 
guideline.  All  existing  Executive  Directors  meet  their 
shareholding guideline. In the event of the appointment of 
a  new  Executive  Director  with  no  shares  or  fewer  shares 
than the minimum shareholding guideline applied to them, 
they  will  be  expected  to  retain  at  least  half  of  any  award 
of  shares  made  to  them  by  the  Company  that  vest  until 
the  guideline  is  met.  Non-Executive  Directors  do  not  have 
shareholding guidelines.

Awards held under the PSP are subject to a holding period 
of two years after vesting. 

The following table sets out the number of shares held or 
potentially  held  by  Directors  (including  their  connected 
persons where relevant) as at 30 April 2023, or at the date of 
retiring from the Board.

Beneficially  
owned shares  
as at 30 April 20231 

Number of awards 
held as at 30 April 
2023 under the 
PSP conditional on 
performance 

Number of vested 
but unexercised 
nominal cost 
options 

Target  
shareholding 
guideline   
(€ m)

Shareholding  
value as  
at 30 April 20232
(€ m)

Executive Directors

Justinas Šimkus

Lina Mačienė

Simonas Orkinas

Non-Executive Directors

Trevor Mather

Ed Williams

Kristel Volver

Tom Hall

Jurgita Kirvaitienė

 20,000,000 

 1,940,128 

 2,500,000 

 4,614,418 

 4,910,936 

 515,151 

 -   

 -   

 792,168 

 339,501 

 565,834 

 -   

 -   

 -   

 -   

 -   

TSR Performance 

The  following  graph  shows  the  TSR  performance  of  the 
Company  for  the  financial  year  ended  on  30  April  2023, 
against  the  FTSE  All-Share  index.  This  peer  group  was 
selected  as  it  represents  a  broad  equity  market  index,  of 
which the Company is a constituent. The TSR graph shows 
the  growth  in  the  value  of  a  hypothetical  holding  of  £100 
invested on 30 June 2021 and will be updated yearly with 
the intention to build up to a 10-year rolling period in future 
annual reports.

 Baltic Classifieds Group PLC

 FTSE All-Share

1
2
0
2
e
n
u
J
9
2
t
a
d
e
t
s
e
v
n

i

0
0
1
£
f
o
e
u

l

a
v
£

150

120

90

60

Aug 
21

Dec 
21

Apr 
22

Aug 
22

Dec 
22

Apr 
23

CEO remuneration

The following table summarises the CEO single figure. This 
table outlines the proportion of PSP awards vesting in that 
year as a percentage of the maximum opportunity. Like the 
TSR chart, this table will be updated annually to build up to 
a 10-year rolling period.

CEO single figure

CEO total remuneration (€ thousands)

PSP vesting (% of maximum)3

2023

301

-

2022

220

-

-

-

-

-

-

-

-

-

1.0

0.5

0.5

-

-

-

-

-

 38.4 

 4.2 

 5.7 

 8.5 

 9.1 

 1.0 

 -   

 -   

Percentage change in the remuneration

2022 was a transition year for the Group as it moved from 
being a private to a listed company. The percentage changes 
set out above are partly as a result of lower remuneration 
(nil  in  the  case  of  non-executive  directors)  in  the  first  two 
months of 2022 prior to IPO. Change in remuneration based 
on annualised emoluments after IPO was 21% for Executive 
Directors and 10% for Non-executive Directors.

The  table  below  sets  out  the  percentage  change  in  the 
remuneration of all the Directors of the Company compared 
with the average of all employees between 2022 and 2023, 
based  on  the  figures  shown  in  the  single  total  figure  for 
remuneration tables above.

Change in salary and fees (%) 2023

Executive Directors

Justinas Šimkus

Lina Mačienė

Simonas Orkinas

Non-Executive Directors

Trevor Mather

Ed Williams

Kristel Volver

Tom Hall4

Jurgita Kirvaitienė5

Average employee

37%

19%

32%

34%

34%

34%

n/a

n/a

12%

1 Includes shares owned by connected persons. Only beneficially owned shares count towards the shareholding guideline. There have been no changes in share ownership 
between 1 May 2023 and 29 June 2023.

2 Based on the share price at close of business on 28 April 2023 of £1.624 / €1.849. 

3 No PSP awards vested during 2022 and 2023.

4 Tom Hall’s directorship is unpaid.

5 Jurgita Kirvaitienė started her directorship in 2023 (17 May 2022).

88

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GOVERNANCE REPORT

Directors’ Remuneration Report continued

GOVERNANCE REPORT

Relative importance of spend on pay

The  following  table  shows  the  Group’s  actual  spend 
on  pay  for  all  employees  compared  to  distributions  to 
shareholders.  The  average  number  of  full  time  equivalent 
employees has also been included for context. Revenue and 
Adjusted EBITDA have also been disclosed as these are two 
key measures of Group performance.

2023
2022
 (€ thousands)

Non-Executive Directors’ terms of 
appointment

The NEDs do not have service contracts with the Company 
but  instead  have  letters  of  appointment.  The  date  of 
appointment  and  the  most  recent  reappointment  and  the 
length of service for each NED are shown in the following 
table:

Date of appointment

Length of service 
 as at 2023 AGM

Employee costs  
(refer to note 9 to the consolidated financial statements)

 9,327 

8,886

Trevor Mather

Dividends paid to shareholders  
(refer to note 19 to the consolidated financial statements)

 10,918 

Purchase of own shares  
(refer to note 18 to the consolidated financial statements)

 5,775 

-

-

Ed Williams

Kristel Volver

Tom Hall

2 June 2021

2 June 2021

2 June 2021

2 June 2021

Jurgita Kirvaitienė

17 May 2022

2 year

2 year

2 year

2 year

1 year

Average number of full time equivalent employees  
(refer to note 9 to the consolidated financial statements)

131 

126

Revenue  
(refer to Consolidated statement of profit or loss and 
other comprehensive income)

 60,814 50,959

Adjusted EBITDA  
(refer to note 5 to the consolidated financial statements)

 46,045 39,281

CEO pay ratio

The Company has less than 250 employees in the UK and 
therefore is not required to disclose the CEO pay ratio.

Pension entitlements

Payments for loss of office and/or 
payments to former Directors (audited)

No  payments  for  loss  of  office,  nor  payments  to  former 
Directors were made during 2023 or 2022.

Executive Directors’ external 
appointments

External appointments are listed on pages 54 to 55.

The Company does not operate a pension scheme.

Voting outcomes at AGMs

Executive Directors’ service contracts

The details of each Executive Director’ service contract are 
noted in the following table:

Date of service contract 

Notice period

Justinas Šimkus

3 June 2021

12 months

Lina Mačienė

3 June 2021

6 months

Simonas Orkinas

3 June 2021

6 months

The table below shows full details of the voting outcomes for 
the Directors’ Remuneration Report and the Remuneration 
Policy at the 2022 AGM:

Votes for

% Votes for

Votes against

% Votes against

Votes withheld1

Directors’  
Remuneration Report 

Remuneration Policy

295,996,665

289,702,212

99.44

97.77

1,678,577

6,618,726

0.56

0

2.23

1,354,304

The Remuneration Policy is unchanged from that appearing 
on pages 79 to 94 of our 2022 Annual Report.

A shareholder vote on Remuneration Policy is not required 
in 2023 AGM.

On behalf of the Board

Ed Williams
Chair of the Remuneration Committee
28 June 2023

1A vote withheld is not a vote in law and is not counted in the calculation of the proportion of votes cast ‘For’ and ‘Against’ a resolution.

Directors’ Report

The Directors of Baltic Classifieds Group PLC present their 
report,  together  with  the  audited  accounts  for  the  year 
ended 30 April 2023. 

Directors’ Report disclosures 

As  permitted  by  Section  414C(11)  of  the  Companies  Act 
2006, some matters required to be included in the Directors’ 
Report  in  accordance  with  the  Companies  Act  2006  , 
Listing  Rule  9.8.4R  of  the  Financial  Conduct  Authority’s 
Listing Rules and the Large and Medium sized Companies 
and  Groups  (Accounts  and  Report)  Regulations  2008  (as 
amended in 2013), have instead been included elsewhere in 
this Annual Report. 

These  matters  are  cross  referenced  in  the  following  table 
and are incorporated by reference into this Directors’ Report:  

Topic 

Section of the report 

Page 

Fair review of the 
Company’s business 

Management Report, as defined 
in the Directors’ Report 

Principal risks and 
uncertainties 

Management Report, as defined 
in the Directors’ Report

Strategy

Strategic Report

Business Model

Strategic Report

Gender Breakdown

Sustainability Report
Corporate Governance Report

Important events 
impacting the business

Strategic Report

Likely future developments Strategic Report

Financial key performance 
indicators

Financial review

Non-financial key 
performance indicators

Financial review
Sustainability Report

16

46

18

16

39
68

10

18

20

20
26

Financial instruments

Notes to the consolidated 
financial statements

131

Environmental matters

Sustainability Report

Employees with 
disabilities

Employee engagement

Engagement with 
suppliers, customers 
and others in a business 
relationship with the 
Company

Sustainability Report 

Strategic report 
•  Section 172(1) Statement
Corporate Governance Report
•  Statement of engagement 

with employees

•  Engagement with our 

Stakeholders

Strategic report
•  Section 172(1) Statement

Social, community and 
human rights issues

Strategic report
•  Section 172(1) Statement

Natural Resources

Sustainability Report

Board activity and culture

Corporate Governance Report

Board diversity

Corporate Governance Report
•  Nomination Committee 

Report

Directors' induction and 
training

Corporate Governance report
•  Board Composition, 

Succession and Evaluation

•  Nomination Committee 

Report

28

38

19

94

58

19

19

35

65

73

70

75

Topic 

Section of the report 

Page 

Information required by Listing Rules 9.8.4(R)

Directors’ interests in 
Shares

Going concern and 
viability statements

Long-term incentive 
schemes

Directors’ Remuneration Report

89

Strategic Report

49

Directors’ Remuneration Report

88

Information required by Listing Rules 9.8.6R(8)

Climate-related 
disclosures

The Task Force for Climate-
Related Financial Disclosure 
Report

30

Board diversity 

Corporate Governance Report

69

Information required by Disclosure Guidance and 
Transparency Rule 7.2 

Corporate Governance 
Statement 2023

Corporate Governance Report

53

Information required by Disclosure 
Guidance and Transparency Rule 4.1.8 

The  Strategic  Report  and  the  Directors’  Report  (or  parts 
thereof),  together  with  sections  of  this  Annual  Report 
incorporated by reference, are the “Management Report” for 
the purposes of DTR 4.1.8

The  Directors  are  required  under  the  Companies  Act  2006 
to prepare a Strategic Report for the Company and Group. 
The Strategic Report contains the Directors’ explanation of 
the basis on which the Group preserves and creates value 
over  the  longer  term  and  the  strategy  for  delivering  the 
objectives of the Group. 

The Companies Act 2006 requires that the Strategic Report: 

•  contain  a  fair  review  of  the  Group’s  business  and 
contain  a  description  of  the  principal  risks  and 
uncertainties facing the Group; and 

•  be  a  balanced  and  comprehensive  analysis  of  the 
development and performance of the Group’s business 
during the financial year and the position of the Group’s 
business  at  the  end  of  that  year,  consistent  with  the 
size and complexity of the business. The information 
that fulfils the strategic report requirements is set out 
in the Strategic Report on pages 2 to 49. 

The Non-financial and sustainability information statement 
on page 45 forms part of the Strategic Report.

The  Strategic  Report  and  the  Directors’  Report,  together 
with  the  sections  of  this  Annual  Report  incorporated  by 
reference, have been drawn up and presented in accordance 
with and in reliance upon applicable English company law 
and  the  liabilities  of  the  Directors  in  connection  with  that 
report  shall  be  subject  to  the  limitations  and  restrictions 
provided by such law.

Corporate governance arrangements
During  the  financial  year  ended  30  April  2023,  we  have 
applied  the  principles  of  good  governance  contained  in 
the UK Corporate Governance Code 2018 (the “Code”). Our 
Compliance  Statement  for  this  financial  year  2023  is  on 
page 53. Further details on how we have applied the Code 
can be found in the Corporate Governance Report on pages 
51 to 71. 

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Results and dividends
The  financial  statements  set  out  the  results  of  the  Group 
for  the  financial  year  ended  30  April  2023  and  are  shown 
on page 103. 

The Company declared an interim dividend on 7 December 
2022 of 0.8 € cents per Ordinary Share which was paid on 
25 January 2023. The Directors recommend a final dividend 
of 1.7 € cents per Ordinary Share, bringing the total dividend 
per  Ordinary  Share  of  2.5  €  cents  for  the  year  ended  30 
April 2023. Subject to final approval by Shareholders of the 
recommended final dividend, the dividend to Shareholders 
for  2023  will  total  approximately  €8.4  million.  If  approved, 
the Company will pay the final dividend on 13 October 2023 
to Shareholders on the register of members on 8  September 
2023.

Antler EquityCo S.à r.l.

BlackRock, Inc

Kayne Anderson Rudnick Investment Management, LLC

Justinas Šimkus 

These  figures  represent  the  number  of  shares  and 
percentage  held  as  at  the  date  of  notification  to  the 
Company. 

No other notifications have been received between 30 April 
2023 and 27 June 2023.

Board of Directors
Details of the Directors of the Company who were in office 
during the year under review are set out on pages 54 and 55. 
On  17  May  2022,  the  Board  appointed  Jurgita  Kirvaitienė. 
There  were  no  resignations  from  the  Board  during  the 
financial year. 

Powers of the Directors

Subject  to  the  Company’s  Articles  of  Association  (the 
“Articles”),  the  Companies  Act  2006  and  any  special 
resolution of the Company, the business of the Company is 
managed by the Board, who may exercise all the powers of 
the  Company.  In  particular,  the  Board  may  exercise  all  the 
powers of the Company to borrow money, to guarantee, to 
indemnify,  to  mortgage  or  charge  any  of  its  undertakings, 
property,  assets  and  uncalled  capital  and  to 
issue 
debentures and other securities and to give security for any 
debt,  liability  or  obligation  of  the  Company  or  of  any  third 
party.

Appointment and replacement of 
Directors
The appointment and replacement of Directors is governed 
by  the  Articles,  the  Code,  the  Companies  Act  2006  and 
related legislation. 

Directors  may  be  appointed  by  ordinary  resolution  of  the 
Shareholders,  or  by  the  Board.  Appointment  of  a  Director 
from  outside  the  Group  is  on  the  recommendation  of 
the  Nomination  Committee,  whilst 
internal  promotion 
is  a  matter  decided  by  the  Board  unless  it  is  considered 
appropriate  for  a  recommendation  to  be  requested  by  the 
Nomination Committee. 

Substantial Shareholders
The table below shows the holdings in the Company’s issued 
share  capital  which  had  been  notified  to  the  Company 
pursuant  to  the  Financial  Conduct  Authority’s  Disclosure 
Guidance  and  Transparency  Rules.  The  information  below 
was  correct  at  the  date  of  notification.  It  should  be  noted 
that these holdings may have changed since the Company 
was notified.

Percentage of voting  
right attached to Ordinary 
Shares of £0.01

Nature of  
holding 

Date of notification 
 of interest

35.290000

Direct

25 January 2022

8.420000

Indirect

1 March 2023

9.945300

4.020784

Direct

Direct

23 December 2022

24 March 2023

Pursuant  to  the  Relationship  Agreement,  the  Major 
Shareholder  will  be  able  to  appoint  one  Non-Executive 
Director  to  the  Board  for  so  long  as  it  (together  with  any 
of its Associates) holds voting rights over 10% or more of 
the Company’s issued share capital. The Major Shareholder 
will  consult  in  advance  with  the  Nomination  Committee 
regarding  the  identity  of  any  Director  proposed  to  be 
nominated  by  it.  The  Major  Shareholder’s  first  appointed 
representative Director is Tom Hall. 

A Director appointed by the Board holds office only until the 
next  annual  general  meeting  of  the  Company  and  is  then 
eligible for reappointment. At every annual general meeting 
of  the  Company,  each  Director  shall  retire  from  office  and 
may  offer  himself  or  herself  for  reappointment  by  the 
members. 

The  Company  may,  by  special  resolution,  remove  any 
Director before the expiration of their period of office. 

The office of a Director shall be vacated if: (i) they resign; 
(ii) their resignation is requested by all of the other Directors 
(not  fewer  than  three  in  number);  (iii)  they  have  been 
suffering  from  mental  or  physical  ill  health  and  the  Board 
resolves  that  their  office  be  vacated;  (iv)  they  are  absent 
without the permission of the Board from meetings of the 
Board (whether or not an alternative Director appointed by 
them  attends)  for  six  consecutive  months  and  the  Board 
resolves their office is vacated; (v) they become bankrupt; 
(vi)  they  are  prohibited  by  law  from  being  a  Director;  (vii) 
they cease to be a Director by virtue of the Companies Act 
2006; or (viii) they are removed from office pursuant to the 
Articles. 

Directors’ indemnities and insurance
The Company maintains appropriate Directors’ and Officers’ 
liability  insurance  cover  in  respect  of  any  potential  legal 
action brought against its Directors. The Company has also 
indemnified  each  Director  to  the  extent  permitted  by  law 
against any liability incurred in relation to acts or omissions 
arising in the ordinary course of their duties. The indemnity 
arrangements are qualifying indemnity provisions under the 
Companies Act 2006 and were in force throughout the year. 

Significant related party agreements 
At  no  time  during  the  financial  year  ended  30  April  2023, 
did any of the Directors, any close members of a Director’s 
family or any controlling Shareholder of the Company, have 
a material interest in any contract with the Company or any 
of its subsidiaries. There is no person with whom the Group 
has a contractual or other arrangement that is essential to 
the business of the Company.

Share capital
The  Company’s  authorised  and  issued  Ordinary  Share 
capital  as  at  30  April  2023  comprised  a  single  class  of 
Ordinary  Shares  of  £0.01  each.  As  at  30  April  2023,  the 
Company  had  496,963,165  Ordinary  Shares  in  issue  (net 
of  shares  pending  cancellation)  and  3,600,000  were  held 
in  Employee  Benefit  Trust.  As  at  27  June  2023,  being  the 
last practicable date prior to publication of this report, the 
Company’s  issued  share  capital  (net  of  shares  pending 
cancellation)  comprised  496,045,965  fully  paid  Ordinary 
Shares and 3,600,000 shares were held in Employee Benefit 
Trust. 

The  Company  was  authorised  by  its  shareholders  at  the 
2022 AGM to purchase its own shares. During the financial 
year  the  Company  purchased  and  cancelled  3,429,240 
Ordinary Shares (none of which were purchased off-market), 
at a total cost of €5,776 thousand and representing 0.7% of 
its issued share capital at the start of the year. 

Details of the Ordinary Share capital and shares cancelled 
during  the  year  can  be  found  in  note  17  to  the  financial 
statements.

Rights and restrictions attaching to 
shares
The Company’s shares when issued are credited as fully paid 
and free from all liens, equities, charges, encumbrances and 
other interests. All shares have the same rights (including 
voting  and  dividend  rights  and  rights  on  return  of  capital) 
and restrictions as set out in the Articles, described below. 

Except in relation to dividends that may have been declared 
and rights on liquidation of the Company, the Shareholders 
have no rights to share in the profits of the Company. 

The  Company’s  shares  are  not  redeemable.  However,  the 
Company may purchase or contract to purchase any of the 
shares on market, subject to the Companies Act 2006 and 
the requirements of the Listing Rules. 

Subject  to  the  Articles  of  Association,  the  Companies  Act 
2006 and other Shareholders’ rights, shares in the Company 
may  be  issued  with  such  rights  and  restrictions  as  the 
Shareholders may by ordinary resolution decide, or if there 
is  no  such  resolution,  as  the  Board  may  decide  provided 
it  does  not  conflict  with  any  resolution  passed  by  the 
Shareholders. 

These  rights  and  restrictions  will  apply  to  the  relevant 
shares as if they were set out in the Articles of Association. 
Subject  to  the  Articles  of  Association,  the  Companies  Act 
2006 and other Shareholders’ rights, unissued shares are at 
the disposal of the Board. 

Restrictions on transfer of securities in 
the Company
There  are  no  specific  restrictions  on  the  transfer  of 
securities in the Company, which is governed by its Articles 
of  Association  and  prevailing  legislation,  save  as  set  out 
below.

The  transferor  of  a  share  is  deemed  to  remain  the  holder 
until  the  transferee’s  name  is  entered  in  the  register.  The 
Board can decline to register any transfer of any share that 

is  not  a  fully  paid  share.  The  Company  does  not  currently 
have any partially paid shares. 

The  Board  may  also  decline  to  register  a  transfer  of  a 
certified share unless the instrument of transfer: (i) is duly 
stamped  or  certified  or  otherwise  shown  to  be  exempt 
from  stamp  duty  and  is  accompanied  by  a  relevant  share 
certificate; (ii) is in respect of only one class of share; and 
(iii) if to joint transferees, is in favour of not more than four 
such transferees. Registration of a transfer of an uncertified 
share  may  be  refused  in  the  circumstances  set  out  in  the 
Uncertified Securities Regulations 2001. 

The  Company  is  not  aware  of  any  agreements  between 
Shareholders that may result in restrictions on the transfer 
of securities. 

Voting rights
Shareholders  will  be  entitled  to  vote  at  a  general  meeting 
whether  on  a  show  of  hands  or  a  poll,  as  provided  in  the 
Companies Act. 

Where  a  proxy  is  given  discretion  as  to  how  to  vote  on  a 
show of hands, this will be treated as an instruction by the 
relevant Shareholder to vote in the way in which the proxy 
decides  to  exercise  the  discretion.  This  is  subject  to  any 
special  rights  or  restrictions  as  to  voting  which  are  given 
to any shares or upon which any shares may be held at the 
relevant time and to the Articles of Association. 

If  more  than  one  joint  holder  votes  (including  voting  by 
proxy),  the  only  vote  which  will  count  is  the  vote  of  the 
person  whose  name  is  listed  first  on  the  register  for  the 
share. 

Restrictions on voting
Unless the Directors decide otherwise, a Shareholder cannot 
attend  or  vote  at  any  general  meeting  of  the  Company 
or  upon  a  poll  or  exercise  any  other  right  conferred  by 
membership in relation to general meetings or polls if they 
have  not  paid  all  amounts  relating  to  those  shares  which 
are  due  at  the  time  of  the  meeting,  or  if  they  have  been 
served  with  a  restriction  notice  (as  defined  in  the  Articles 
of  Association)  after  failure  to  provide  the  Company  with 
information  concerning  interests  in  those  shares  required 
to be provided under the Companies Act 2006. 

The  Company  is  not  aware  of  any  agreements  between 
Shareholders that may result in restrictions of voting rights. 

Change of control
The  Group’s  term  loan  and  credit  facility  arrangements 
contain  provisions  that,  where  the  parties  are  unable 
to  agree  the  implications  of  any  change  of  control,  on 
notice  being  given  to  the  Group,  the  lenders  may  exercise 
their  discretion  to  require  repayment  of  a  loan  under  the 
agreement concerned.

Post-balance sheet events
Details of post-balance sheet events are given in note 28 of 
the consolidated financial statements. 

Articles of Association
The Company has not adopted any special rules regarding 
the  appointment  and  replacement  of  Directors  or  the 
amendment  of  the  Articles  of  Association,  other  than  as 
provided for under UK company law. 

The  Company’s  Articles  may  be  amended  by  a  Special 
Resolution  of  the  Company’s  Shareholders.  The  existing 
Articles of Association were adopted on 29 June 2021.

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Company status and branches
Baltic Classifieds Group PLC is the holding company of the 
Baltic Classifieds group of companies and has no branches. 
It is listed on the London Stock Exchange main market with 
a  premium  listing,  and  is  registered  in  England  and  Wales 
(company number 13357598).

Key Stakeholders
The  long-term  success  of  the  Group  is  dependent  on  its 
relationships with its key Stakeholders. On pages 58 to 60 
we  outline  the  ways  in  which  we  have  engaged  with  key 
Stakeholders, the material issues they have raised with us, 
and how these issues have been taken into account in the 
Board’s decision-making processes. 

Statement of Engagement with Employees - Sch 7.11(1)(b) 
Companies (Miscellaneous Reporting) Regulations 2018, – 
Employee engagement

The engagement method used by the Board for the purposes 
of  Provision  5  of  the  Code  is  that  the  Executive  Directors 
take  direct  responsibility  for  workforce  related  issues  and 
the  CEO,  CFO  and  COO  provide  updates  at  every  Board 
meeting  which  includes  relevant  workforce  updates.  This 
engagement  method  is  effective  due  to  the  management 
structure  of  the  Group,  the  Board  is  particularly  hands-on, 
engaged and committed to ensuring that it understands the 
composition and views of employees. 

We  have  a  dynamic  and  motivated  team  that  likes  to 
have  fun  and  enjoy  working  together.  We  believe  this  is 
the  cornerstone  to  our  strength  and  continued  long-term 
success.  It  is  vital  for  the  Group’s  long-term  success  that 
we  nurture  an  environment  where  people  feel  valued, 
motivated, and able to develop.

At  the  year  end,  the  Group  had  148  employees  (on  a 
headcount basis) and an experienced Senior Management 
team with an average tenure at BCG of 14 years.

The  Company  is  an  equal  opportunities  employer  and 
we  are  working  hard  to  create  an  environment  for  our 
employees  that  is  free  from  discrimination,  harassment, 
and  victimisation,  reflecting  our  commitment  to  creating 
a  diverse  workforce  and  an  inclusive  environment  that 
supports  all  individuals  irrespective  of  their  gender,  age, 
race, disability, sexual orientation, or religion. 

This  statement  should  be  read 
in  conjunction  with 
Engagement  with  our  Stakeholders  on  page  58,  the  Non-
Financial information and sustainability statement on page 
45 and Board principal decisions on page 58. 

Statement  of  Engagement  with  Other  Business 
Relationships  -  Sch  7.11B(1)  Companies  (Miscellaneous 
Reporting) Regulations 2018

The  Directors  have  regard  for  the  need  to  foster  the 
Company’s  business 
suppliers, 
customers  and  others,  and  the  effect  of  that  regard, 
including on the principal decisions taken by the Company 
during the financial year. 

relationships  with 

This  statement  should  be  read 
in  conjunction  with 
our  Section  172(1)  Statement  of  Engagement  with 
our  Stakeholders  on  page  58,  the  Non-financial  and 
sustainability information statement on page 45 and Board 
principal decisions on page 58.

Political donations
There were no political donations made during the financial 
year (£nil in previous financial year). 

Research and development activities
The  Company  has  dedicated  in-house  software  design 
and  development  teams,  with  primary  focus  on  IT  and 
improvements to customer interfaces. 

Greenhouse Gas Emissions
In line with our commitment to transparent and best practice 
reporting, we have included a Sustainability Report on page 
26. This includes our Task Force on Climate-related Financial 
Disclosures  (“TCFD”)  and  our  Streamlined  Energy  and 
Carbon Reporting (“SECR”) disclosures on pages 30 to 37, 
along with our annual GreenHouse Gas (“GHG”) emissions 
footprint and an intensity ratio appropriate for our business, 
which  fulfil  the  requirements  of  the  Companies  Act  2006 
(Strategic and Directors’ Report) Regulations 2013.

Future developments of the business
The Group’s likely future developments including its strategy 
are described in the Strategic Report on page 18.

Going concern and viability
The Group’s Going Concern Statement is contained within 
the consolidated financial statements on pages 108 to 109. 
The long-term Viability Statement is set out on page 49. 

Update statement 
At  the  2022  Annual  General  Meeting  held  in  September 
2022,  all  resolutions  were  successfully  passed  with  the 
requisite  majority.  However,  there  was  a  significant  vote 
against  Resolution  17  relating  to  the  waiver  granted  by 
the  Panel  on  Takeovers  and  Mergers  in  relation  to  share 
buyback authority.

Since the AGM, the Company's Executive Management have 
contacted all major investors inviting them to discuss this 
resolution and to share any concerns they had in relation to 
it. The management held discussions with a few investors 
that  expressed  their  wish  to  engage  and  clarified  their 
reasons  for  voting  against.  Management  will  continue  to 
take into consideration all regulatory, legal and governance 
code  requirements  when  making  decisions  that  are  in  the 
best interest of the Company.

Annual General Meeting
Baltic  Classifieds  Group  PLC’s  2023  AGM  will  be  held 
at  Saltoniškių  st.  9B,  LT-08105  Vilnius,  Lithuania  on  27 
September 2023 at 11.00 am local time. The Notice of the 
Meeting  together  with  explanatory  notes  is  contained  in 
the  circular  to  Shareholders  that  accompanies  the  Annual 
Report and Accounts. 

In  the  event  we  receive  20%  or  more  votes  against  a 
recommended  resolution  at  a  general  meeting,  we  would 
announce  the  actions  we  intend  to  take  to  engage  with 
our  Shareholders  to  understand  the  result  in  accordance 
with  the  Code.  We  would  follow  this  announcement  with 
a further update within six months of the meeting, with an 
overview of our Shareholders’ views on the resolutions and 
the remedial actions we have taken. 

The  Company  will,  at  the  AGM,  continue  to  seek  authority 
to allot shares on the basis of the authorities sought in the 
2022 General Meeting.

Power for the Company to buy-back its 
shares
The  Company  proposes  to  seek  authorisation  from 
its  Shareholders  at  its  AGM  on  27  September  2023  to 
purchase  in  the  market  up  to  10%  of  its  issued  Ordinary 
Shares  (excluding  any  treasury  shares),  subject  to  certain 
conditions  laid  out  in  the  authorising  resolution.  This 
standard authority is renewable annually. 

Disclosure of information to the auditor
KPMG  LLP  was  re-appointed  as  the  Group’s  auditor 
(pursuant to the passing of Resolution 13 at the 2022 AGM).

In  accordance  with  Section  418  of  the  Companies  Act 
2006, the Directors who held office at the date of approval 
of  this  Directors’  Report  confirm  that,  so  far  as  they  are 
each aware, there is no relevant audit information of which 
the  Company’s  auditor  is  unaware  and  that  each  Director 
has taken all the steps that they ought to have taken as a 
Director  to  make  themselves  aware  of  any  relevant  audit 
information  and  ensure  that  the  auditor  is  aware  of  such 
information.

Statement of Directors’ responsibilities 
in respect of the Annual Report and 
Accounts
The  Directors  are  responsible  for  preparing  this  Annual 
Report and Accounts and for the Group and parent Company 
financial statements in accordance with applicable law and 
regulations.  

Company  law  requires  the  Directors  to  prepare  Group  and 
parent  Company  financial  statements  for  each  financial 
year. Under that law they are required to prepare the Group 
financial  statements 
in  accordance  with  UK-adopted 
international  accounting  standards  and  applicable  law 
and have elected to prepare the parent Company financial 
statements  in  accordance  with  UK  accounting  standards 
and  applicable  law,  including  FRS  102  The  Financial 
Reporting  Standard  applicable  in  the  UK  and  Republic  of 
Ireland.  

Under  company  law  the  Directors  must  not  approve  the 
financial statements unless they are satisfied that they give 
a true and fair view of the state of affairs of the Group and 
parent  Company  and  of  the  Group’s  profit  or  loss  for  that 
period. In preparing each of the Group and parent Company 
financial statements, the Directors are required to:  

•  select  suitable  accounting  policies  and  then  apply 

them consistently;  

•  make  judgments  and  estimates  that  are  reasonable, 

relevant, reliable and prudent;  

•  for the Group financial statements, state whether they 
have  been  prepared  in  accordance  with  UK-adopted 
international accounting standards;  

•  for  the  parent  Company  financial  statements,  state 
whether  applicable  UK  accounting  standards  have 
been  followed,  subject  to  any  material  departures 
disclosed  and  explained  in  the  parent  Company 
financial statements;   

•  assess  the  Group  and  parent  Company’s  ability  to 
continue as a going concern, disclosing, as applicable, 
matters related to going concern; and  

•  use  the  going  concern  basis  of  accounting  unless 
they either intend to liquidate the Group or the parent 
Company or to cease operations, or have no realistic 
alternative but to do so.  

The  Directors  are  responsible  for  keeping  adequate 
accounting records that are sufficient to show and explain 
the  parent  Company’s  transactions  and  disclose  with 
reasonable accuracy at any time the financial position of the 
parent Company and enable them to ensure that its financial 
statements comply with the Companies Act 2006. They are 
responsible  for  such  internal  control  as  they  determine  is 
necessary to enable the preparation of financial statements 
that  are  free  from  material  misstatement,  whether  due  to 
fraud  or  error,  and  have  general  responsibility  for  taking 
such  steps  as  are  reasonably  open  to  them  to  safeguard 
the assets of the Group and to prevent and detect fraud and 
other irregularities.  

Under  applicable  law  and  regulations,  the  Directors  are 
also responsible for preparing a Strategic Report, Directors’ 
Report,  Directors’  Remuneration  Report  and  Corporate 
Governance  Statement  that  complies  with  that  law  and 
those regulations.  

The  Directors  are  responsible  for  the  maintenance  and 
integrity of the corporate and financial information included 
on the Company’s website. Legislation in the UK governing 
the preparation and dissemination of financial statements 
may differ from legislation in other jurisdictions.

In accordance with Disclosure Guidance and Transparency 
Rule 4.1.14R, the financial statements will form part of the 
annual financial report prepared using the single electronic 
reporting  format  under  the  TD  ESEF  Regulation.  The 
auditor’s report on these financial statements provides no 
assurance over the ESEF format.

Directors’ confirmations 
We confirm that to the best of our knowledge:  

•  the  financial  statements,  prepared  in  accordance 
with the applicable set of accounting standards, give 
a true and fair view of the assets, liabilities, financial 
position  and  profit  or  loss  of  the  Company  and  the 
undertakings included in the consolidation taken as a 
whole; and  

•  the  Strategic  Report  includes  a  fair  review  of  the 
development and performance of the business and the 
position  of  the  issuer  and  the  undertakings  included 
in  the  consolidation  taken  as  a  whole,  together  with 
a  description  of  the  principal  risks  and  uncertainties 
that they face.  

We  consider  the  Annual  Report  and  Accounts,  taken  as  a 
whole,  is  fair,  balanced  and  understandable  and  provides 
the  information  necessary  for  Shareholders  to  assess  the 
Group’s  position  and  performance,  business  model  and 
strategy.   

The Directors’ Report is approved by the Board and signed 
on its behalf by

Justinas Šimkus 
Chief Executive Officer
28 June 2023

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97

Independent Auditor's report to the members of Baltic Classifieds Group PLC 

103 Consolidated Statement of Profit or Loss and Other Comprehensive Income 

104 Consolidated Statement of Financial Position 

105 Consolidated Statement of Changes in Equity 

106 Consolidated Statement of Cash Flows 

107 Notes to the consolidated financial statements 

•  Going concern 

139 Company Statement of Financial Position 

140 Company Statement of Changes in Equity 

141 Notes to the Company financial statements 

FINANCIAL STATEMENTS

Independent auditor’s report to the 
members of Baltic Classifieds Group PLC

1. Our opinion is unmodified

We  have  audited  the  financial  statements  of  Baltic 
Classifieds  Group  PLC  (“the  Company”)  for  the  year 
ended  30  April  2023  which  comprise  the  Consolidated 
Statement  of  Profit  or  Loss  and  Other  Comprehensive 
Income, Consolidated and Company Statement of Financial 
Position, Consolidated and Company Statement of Changes 
in  Equity,  Consolidated  Statement  of  Cash  Flows,  and  the 
related notes, including the accounting policies in note 4.

In our opinion:

•  the  financial  statements  give  a  true  and  fair  view  of 
the state of the Group’s and of the parent Company’s 
affairs as at 30 April 2023 and of the Group’s profit for 
the year then ended;  

•  the  Group  financial  statements  have  been  properly 
prepared in accordance with UK-adopted international 
accounting standards;  

•  the  parent  Company  financial  statements  have  been 
properly prepared in accordance with UK accounting 
standards, including FRS 102 The Financial Reporting 
Standard applicable in the UK and Republic of Ireland; 
and  

•  the  financial  statements  have  been  prepared 

in 
accordance  with the requirements of  the Companies 
Act 2006. 

Basis for opinion  

We  conducted  our  audit  in  accordance  with  International 
Standards  on  Auditing  (UK)  (“ISAs  (UK)”)  and  applicable 
law.  Our responsibilities are described below.  We believe 
that  the  audit  evidence  we  have  obtained  is  a  sufficient 
and appropriate basis for our opinion.  Our audit opinion is 
consistent with our report to the audit committee.

We were first appointed as auditor by the shareholders on 17 
August 2021. The period of total uninterrupted engagement 
is for the two financial years ended 30 April 2023.  We have 
fulfilled  our  ethical  responsibilities  under,  and  we  remain 
independent  of  the  Group  in  accordance  with,  UK  ethical 
requirements including the FRC Ethical Standard as applied 
to  listed  public  interest  entities.    No  non-audit  services 
prohibited by that standard were provided.

Overview

Materiality:  
group financial  
statements as a whole

€0.90m (2022:€0.60m) 

3.4% (2022: 3.4%)  
of Group profit before tax (2022: 
Normalised profit before tax)

Coverage

98% (2022:87%)  
of Group profit before tax

Key audit matters 

vs 2022

Recurring risks

New:  
Advertising and 
Listings revenue

New:  
Recoverability of parent 
Company’s investment 
in subsidiaries

2. Key audit matters: our assessment of risks of material misstatement

Key audit matters are those matters that, in our professional 
judgement,  were  of  most  significance  in  the  audit  of  the 
financial  statements  and  include  the  most  significant 
assessed  risks  of  material  misstatement  (whether  or  not 
due to fraud) identified by us, including those which had the 
greatest effect on: the overall audit strategy; the allocation 
of  resources  in  the  audit;  and  directing  the  efforts  of  the 
engagement  team.    We  summarise  below  the  key  audit 
matters, in decreasing order of audit significance, in arriving 

at  our  audit  opinion  above,  together  with  our  key  audit 
procedures  to  address  those  matters  and,  as  required  for 
public interest entities, our results from those procedures.  
These matters were addressed, and our results are based on 
procedures undertaken, in the context of, and solely for the 
purpose of, our audit of the financial statements as a whole, 
and  in  forming  our  opinion  thereon,  and  consequently  are 
incidental to that opinion, and we do not provide a separate 
opinion on these matters.  

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Independent auditor’s report to the members of Baltic Classifieds Group PLC continued

Independent auditor’s report to the members of Baltic Classifieds Group PLC continued

FINANCIAL STATEMENTS

The risk

Our response

Advertising and 
Listings revenue

(€57.48 million; 2022: 
€47.46 million)

 t Refer to page 78 
Audit Committee 
Report, pages 110-111 
accounting policy 
and pages 120-121 
note 7 of financial 
disclosures.

2023 Sales:
The key revenue streams, being Advertising 
and Listings, consist of fees for advertising 
and listings of products and services on the 
Group’s portals. There are a high volume of 
transactions,  no  significant  concentration 
of customers and a variety of set packages. 
Customers  have  the  ability  to  select  the 
combination  of  products  they  receive. 
There are pressures on achieving external 
expectations of results and therefore a risk 
of  fraudulent  revenue  recognition  around 
the financial year date. 

consider 

addition,  we 

In 
revenue 
recognition  from  advertising  and  listings 
fees  to  be  a  key  audit  matter  as  it  is  the 
main  driver  of  the  Group’s  results  and  its 
size  is  reflected  in  the  allocation  of  our 
resources  in  planning  and  executing  the 
audit.

Recoverability of 
parent Company’s 
investment in 
subsidiaries

(€509.6 million; 2022: 
€508.1m)

 t Refer to page 78 Audit 
Committee Report, 
page 142 accounting 
policy and page 143 
note 4 of financial 
disclosures.

Low risk, high value:
The  parent  Company  holds  a  direct 
investment in BCG Holdco Limited and an 
indirect  investment  in  the  Group’s  trading 
subsidiaries.  The  carrying  amount  of 
the  parent  Company’s  investment  in  its 
subsidiary represents 83.7% (2022: 81.5%) 
of the Company’s total assets.

Their  recoverability  is  not  at  high  risk  of 
significant  misstatement  or  subject  to 
judgement.  However,  due 
a  significant 
to  their  materiality  in  the  context  of  the 
parent  Company  financial  statements, 
this is considered to be the area  that had 
the  greatest  effect  on  our  overall  parent 
Company audit.

We issued audit instructions to component auditors 
to  perform  the  following  tests  below  rather  than 
seeking to rely on the Group's controls, because our  
knowledge  of  related  IT  controls  indicated  that  we 
would be unlikely to obtain the required evidence to 
support reliance on controls.

Our  procedures  around  the  financial  year  end  date 
included: 

•  tests  of  detail:  inspecting  a  sample  of  credit 
notes  raised  post  year  end  to  confirm  that 
revenue recognised in the year is not reversed 
subsequent to the year end; and

•  tests  of  detail:  performed  cut-off  testing  for 
a  sample  of  revenue  items  recognised  in  the 
month  prior  to  year-end  to  determine  that 
revenue was recognised in the correct period in 
which the performance obligation was fulfilled.

Additional procedures included:

•  analytic sampling: obtaining all journals posted 
to  revenue  and  analysing  those  entries  with 
unusual attributes or those with corresponding 
postings  to  unexpected  accounts.  Agreeing 
any  journals  identified  to  relevant  supporting 
documentation; and

•  analytical  procedure:  comparing 

revenue 
recorded  in  the  year  to  cash  received,  trade 
receivables  (including  accrued  income)  and 
contract liabilities outstanding at the year end.

Our results
We  found  the  amount  of  Advertising  and  Listings 
revenue recognised to be acceptable.

We did not seek to place reliance on the Company’s 
controls  in  our  response  due  to  the  nature  of  the 
balance and of the risk.

Our procedures included: 

•  Comparing valuations: Comparing the carrying 
investment  to  the  market 
amount  of  the 
capitalisation  of  the  Group  to  identify  any 
indicators of impairment.

Our results  
We found the Company’s conclusion that there is no 
impairment  of  the  investment  in  subsidiaries  to  be 
acceptable.

The Key Audit Matters in the prior year relating to Initial Public Offering (“IPO”) and Group restructure is no longer a Key Audit 
Matter as it related to one off transactions in 2022.

3. Our application of materiality and an overview of the scope of our audit

Materiality  for  the  Group  financial  statements  as  a  whole 
was  set  at  €0.90m  (2022:  €0.60m),  determined  with 
reference  to  a  benchmark  of  Group  profit  before  tax  (of 
which it represents 3.4% (2022: 3.4%)). Group profit before 
tax in 2022 was normalised to exclude non-recurring costs 
relating  to  free  share  awards,  the  IPO  costs  and  Senior 
Facility  Agreement  early  repayment  fine  and  upfront  fee 
write off (note 8).

Materiality  for  the  parent  company  financial  statements 
as a whole was set at €0.25m (2022: €0.21m), which is the 
component materiality for the parent company determined 

by  the  Group  audit  engagement  team.  This  is  lower  than 
the  materiality  we  would  otherwise  have  determined  with 
reference  to  parent  company  total  assets,  of  which  it 
represents less than 1%.

In 
line  with  our  audit  methodology,  our  procedures 
on  individual  account  balances  and  disclosures  were 
performed to a lower threshold, performance materiality, so 
as to reduce to an acceptable level the risk that individually 
immaterial  misstatements  in  individual  account  balances 
add up to a material amount across the financial statements 
as a whole.

Performance materiality was set at 65% of materiality for the 
financial statements as a whole, which equates to €0.59m 
(2022:  €0.39m)  for  the  Group  and  €0.16m  (2022:  €0.13m) 
for the parent company. We applied this percentage in our 
determination of performance materiality based on the level 
of identified misstatements and entity and process control 
deficiencies during the period.

We agreed to report to the Audit Committee any corrected 
or uncorrected identified misstatements exceeding €0.05m 
(2022: €0.03m), in addition to other identified misstatements 
that warranted reporting on qualitative grounds.

Of  the  group's  8  reporting  components,  we  subjected  3 
(2022:  3)  to  full  scope  audits  for  Group  purposes  and  1 
(2022:  1)  to  specified  risk-focused  audit  procedures.  The 
latter was not financially significant enough to require a full 
scope  audit  for  group  purposes,  however  we  included  to 
increase our audit coverage of Group profit before tax.

The  components  within  the  scope  of  our  work  accounted 
for the percentages illustrated opposite.

For the residual components, we performed analysis at an 
aggregated group level to re-examine our assessment that 
there  were  no  significant  risks  of  material  misstatement 
within these.

The  Group  team  instructed  component  auditors  as  to  the 
significant areas to be covered, including the relevant risks 
detailed above and the information to be reported back. 

The  Group  team  approved  the  component  materialities 
which  ranged  from  €0.70m  to  €0.25m  (2022:  €0.50m  to 
€0.21m), having regard to the mix of size and risk profile of 
the Group across the components.

The Group team visited two (2022: nil) component locations 
in  Lithuania  and  Estonia,  to  evaluate  the  adequacy  of  the 
component  auditors  audit  documentation.  Video  and 
telephone  conference  meetings  were  also  held  with  these 
in  scope  component  auditors.  These  meetings  involved 
explanation  of  Group  audit  instructions,  involvement  in 
planning  audit  procedures,  discussing  progress  updates 
and  emerging  findings,  reviewing  outcomes  of  testing 
performed  and  discussing  audit  findings.  The  Group  audit 
team  reviewed  the  audit  documentation  of  component 
audits  through  various  stages  of  their  audits.  The  Group 
team  also  attended  component  virtual  closing  meetings. 
At  these  visits  and  meetings,  the  findings  reported  to  the 
Group team were discussed in more detail, and any further 
work required by the Group team was then performed by the 
component auditor.

The  work  on  2  of  the  3  components  (2022:  2  of  the  3 
components)  was  performed  by  component  auditors  and 
the  audit  of  the  parent  company  was  performed  by  the 
Group team.

The scope of the audit work performed was predominately 
substantive as we placed limited reliance upon the Group's 
internal control over financial reporting.

Group profit before tax 
€26.37m (2022 Normalised Group 
profit before tax: €17.91m)

Group materiality 
€0.90m (2022: €0.60m)

€26.37m 
(2022:€17.91m)

  Normalised PBT

  Group materiality

€0.90m
Whole financialstatements materiality  
(2022: €0.60m)

€0.59m
Whole financialstatements performance 
materiality (2022: €0.39m)

€0.70m
Range of materiality at 3 components 
(€0.25m to €0.70m)  
(2022: (€0.21m - €0.50m)

€0.05m
Misstatements reported to the Audit 
Committee (2022: €0.03m)

Group revenue

Group profit before tax

24

33

98% 
(2022: 87%)

54

74

95% 
(2022: 94%)

95

94

Group total assets 

99% 
(2022: 99%)

99

99

  Full scope for group audit purposes 2023

  Specified risk-focused audit procedures 2023

  Full scope for group audit purposes 2022

  Specified risk-focused audit procedures 2022

  Residual components

4. The impact of climate change on our audit

We  have  considered  the  potential  impacts  of  climate 
change on the financial statements as part of planning our 
audit.  We  performed  a  risk  assessment  of  the  impact  of 
climate change risk and of the Group’s processes in place 
to  identify  and  assess  risks  relevant  to  the  Group  and  its 
financial reporting. 

Taking into account the nature of the business operations, 
our risk assessment of climate change to long term assets 
and the solvency of the Group we did not identify any risks 
that  significantly  impact  the  financial  statements  of  the 
Group or our audit.

We read the disclosure of climate related information in the 
front half of the annual report and considered consistency 
with the financial statements and our audit knowledge.

98

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Independent auditor’s report to the members of Baltic Classifieds Group PLC continued

Independent auditor’s report to the members of Baltic Classifieds Group PLC continued

FINANCIAL STATEMENTS

5. Going concern

The directors have prepared the financial statements on the 
going concern basis as they do not intend to liquidate the 
Group or the Company or to cease their operations, and as 
they  have  concluded  that  the  Group’s  and  the  Company’s 
financial  position  means  that  this  is  realistic.  They  have 
also  concluded  that  there  are  no  material  uncertainties 
that  could  have  cast  significant  doubt  over  their  ability  to 
continue as a going concern for at least a year from the date 
of approval of the financial statements (“the going concern 
period”).  

We used our knowledge of the Group, its industry, and the 
general economic environment to identify the inherent risks 
to its business model and analysed how those risks might 
affect  the  Group’s  and  Company’s  financial  resources  or 
ability to continue operations over the going concern period. 
The risks that we considered most likely to adversely affect 
the  Group’s  and  Company’s  available  financial  resources 
and  metrics  relevant  to  debt  covenants  over  this  period 
were:

•  Lower  than  forecast  revenues  arising  from  reduced 
customer  demand 
in  specific  verticals  due  to 
geopolitical factors and the competitive environment; 
and

•  Major data breach caused by cyber attacks.

We  considered  whether  these  risks  could  plausibly  affect 
the  liquidity  or  covenant  compliance  in  the  going  concern 
period  by  comparing  severe,  but  plausible  downside 
scenarios that could arise from these risks individually and 
collectively against the level of available financial resources 
and covenants indicated by the Group’s financial forecasts.

Our  procedures  also  included  a  critical  assessment  of 
the  assumptions  in  the  Group’s  base  case  and  downside 
scenarios, and our knowledge of the entity and the sector in 
which it operates. We also compared past budgets to actual 

results  to  assess  the  directors’  track  record  of  budgeting 
accurately.

We  considered  whether  the  going  concern  disclosure  in 
note 1 to the financial statements gives a full and accurate 
description of the directors’ assessment of going concern, 
including the identified risks.

Our conclusions based on this work:

•  we  consider  that  the  directors’  use  of  the  going 
concern basis of accounting in the preparation of the 
financial statements is appropriate;

•  we have not identified, and concur with the directors’ 
assessment  that  there  is  not,  a  material  uncertainty 
related  to  events  or  conditions  that,  individually  or 
collectively, may cast significant doubt on the Group’s 
or  Company's  ability  to  continue  as  a  going  concern 
for the going concern period;

•  we  have  nothing  material  to  add  or  draw  attention 
to  in  relation  to  the  directors’  statement  in  Note  2 
to  the  Group  and  Note  1  to  the  Company  financial 
statements on the use of the going concern basis of 
accounting  with  no  material  uncertainties  that  may 
cast significant doubt over the Group and Company’s 
use of that basis for the going concern period, and we 
found the going concern disclosure in those notes to 
be acceptable; and

•  the related statement under the Listing Rules set out 
on pages 108 to 109 is materially consistent with the 
financial statements and our audit knowledge.

However, as we cannot predict all future events or conditions 
and  as  subsequent  events  may  result  in  outcomes  that 
are  inconsistent  with  judgements  that  were  reasonable  at 
the time they were made, the above conclusions are not a 
guarantee  that  the  Group  or  the  Company  will  continue  in 
operation. 

6. Fraud and breaches of laws and regulations – ability to detect

Identifying and responding to risks of material 
misstatement due to fraud

To  identify  risks  of  material  misstatement  due  to  fraud 
(“fraud risks”) we assessed events or conditions that could 
indicate an incentive or pressure to commit fraud or provide 
an  opportunity  to  commit  fraud.  Our  risk  assessment 
procedures included:

•  Enquiring  of  directors,  the  audit  committee,  internal 
audit,  Group’s  legal  counsel  and  inspection  of  policy 
documentation  as  to  the  Group’s  high-level  policies 
and procedures to prevent and detect fraud, including 
the  internal  audit  function,  and  the  Group’s  channel 
for  “whistleblowing”,  as  well  as  whether  they  have 
knowledge of any actual, suspected or alleged fraud.

•  Reading Board and audit committee minutes.
•  Considering  remuneration  incentive  schemes  and 
performance  targets  for  management,  directors  and 
other staff.

•  Using analytical procedures to identify any unusual or 

unexpected relationships.

We  communicated  identified  fraud  risks  throughout  the 
audit  team  and  remained  alert  to  any  indications  of  fraud 
throughout  the  audit.  This  included  communication  from 
the Group audit team to full scope component audit teams 
of  relevant  fraud  risks  identified  at  the  Group  level  and 
request  to  full  scope  component  audit  teams  to  report  to 
the Group audit team any instances of fraud that could give 
rise to a material misstatement at the Group level.

As required by auditing standards, and taking into account 
possible  pressures  to  meet  revenue  targets,  we  perform 

procedures to address the risk of management override of 
controls  and  the  risk  of  fraudulent  revenue  recognition,  in 
particular:

•  the risk that Group and component management may 
be  in  a  position  to  make  inappropriate  accounting 
entries; and

•  the  risk  that  Advertising  Fees  and  Listings  revenues 
are overstated through recording fictitious revenues or 
premature revenue around the financial year end date.

We did not identify any additional fraud risks. 

in  respect  of  fraud  risk  over  revenue 
Further  detail 
recognition is set out in the key audit matter disclosures in 
section 2 of this report.

We also performed procedures including: 

• 

Identifying  journal  entries  and  other  adjustments  to 
test for all full scope components based on risk criteria 
and  comparing  the  identified  entries  to  supporting 
documentation.  These 
included  those  posted  to 
unusual  accounts,  those  posted  by  senior  finance 
management and those posted to expense accounts 
in April 2023 with rounded numbers or ending in ‘999.

Identifying and responding to risks of material 
misstatement due to non-compliance with laws 
and regulations

We  identified  areas  of  laws  and  regulations  that  could 
reasonably  be  expected  to  have  a  material  effect  on  the 
financial  statements  from  our  general  commercial  and 
sector  experience,  through  discussion  with  the  directors 

and other management (as required by auditing standards), 
and  discussed  with  the  directors  and  other  management 
the policies and procedures regarding compliance with laws 
and regulations.  

identified 

laws  and 

We  communicated 
regulations 
throughout our team and remained alert to any indications 
of  non-compliance  throughout  the  audit.  This  included 
communication  from  the  Group  audit  team  to  full  scope 
component  audit  teams  of  relevant  laws  and  regulations 
identified  at  the  Group  level,  and  a  request  for  full  scope 
component auditors to report to the Group audit team any 
instances of non-compliance with laws and regulations that 
could  give  rise  to  a  material  misstatement  at  the  Group 
level.

The  potential  effect  of  these  laws  and  regulations  on  the 
financial statements varies considerably.

legislation 

Firstly,  the  Group  is  subject  to  laws  and  regulations  that 
directly  affect  the  financial  statements  including  financial 
reporting 
companies 
(including 
legislation),  distributable  profits  legislation  and  taxation 
legislation, and we assessed the extent of compliance with 
these laws and regulations as part of our procedures on the 
related financial statement items.  

related 

Secondly,  the  Group  is  subject  to  many  other  laws  and 
regulations  where  the  consequences  of  non-compliance 
could have a material effect on amounts or disclosures in the 
financial statements, for instance through the imposition of 
fines or litigation. We identified the following areas as those 
most  likely  to  have  such  an  effect:  data  protection  laws, 
anti-competition,  anti-bribery,  employment  law,  consumer 

protection  and  certain  aspects  of  company  legislation 
recognising  the  nature  of  the  Group’s  activities.  Auditing 
standards  limit  the  required  audit  procedures  to  identify 
non-compliance with these laws and regulations to enquiry 
of  the  directors  and  other  management  and  inspection  of 
regulatory  and  legal  correspondence,  if  any.  Therefore  if 
a  breach  of  operational  regulations  is  not  disclosed  to  us 
or  evident  from  relevant  correspondence,  an  audit  will  not 
detect that breach.

Context of the ability of the audit to detect fraud 
or breaches of law or regulation

Owing  to  the  inherent  limitations  of  an  audit,  there  is  an 
unavoidable  risk  that  we  may  not  have  detected  some 
material  misstatements  in  the  financial  statements,  even 
though we have properly planned and performed our audit 
in  accordance  with  auditing  standards.  For  example,  the 
further removed non-compliance with laws and regulations 
is from the events and transactions reflected in the financial 
statements, the less likely the inherently limited procedures 
required by auditing standards would identify it.  

In addition, as with any audit, there remained a higher risk 
of  non-detection  of  fraud,  as  these  may  involve  collusion, 
forgery,  intentional  omissions,  misrepresentations,  or  the 
override  of  internal  controls.  Our  audit  procedures  are 
designed  to  detect  material  misstatement.  We  are  not 
responsible  for  preventing  non-compliance  or  fraud  and 
cannot be expected to detect non-compliance with all laws 
and regulations.

7. We have nothing to report on the other information in the Annual Report

The  directors  are  responsible  for  the  other  information 
presented in the Annual Report together with the financial 
statements.  Our opinion on the financial statements does 
not  cover  the  other  information  and,  accordingly,  we  do 
not express an audit opinion or, except as explicitly stated 
below, any form of assurance conclusion thereon.  

Our  responsibility  is  to  read  the  other  information  and, 
in  doing  so,  consider  whether,  based  on  our  financial 
statements audit work, the information therein is materially 
misstated or inconsistent with the financial statements or 
our audit knowledge.  Based solely on that work we have not 
identified material misstatements in the other information.

Strategic report and directors’ report 
Based solely on our work on the other information:  

•  we have not identified material misstatements in the 

strategic report and the directors’ report;  

• 

• 

in our opinion  the information  given in those reports 
for  the  financial  year  is  consistent  with  the  financial 
statements; and  

in  our  opinion  those  reports  have  been  prepared  in 
accordance with the Companies Act 2006.  

Directors’ remuneration report  
In our opinion the part of the Directors’ Remuneration Report 
to  be  audited  has  been  properly  prepared  in  accordance 
with the Companies Act 2006.  

Disclosures of emerging and principal risks and 
longer-term viability  
We are required to perform procedures to identify whether 
there  is  a  material  inconsistency  between  the  directors’ 
disclosures in respect of emerging and principal risks and 
the viability statement, and the financial statements and our 
audit knowledge. 

Based  on  those  procedures,  we  have  nothing  material  to 
add or draw attention to in relation to:   

•  the  directors’  confirmation  within  Viability  statement 
page 49 that they have carried out a robust assessment 
of the emerging and principal risks facing the Group, 
including  those  that  would  threaten  its  business 
model, future performance, solvency and liquidity; 
•  the  Emerging  and  Principal  Risks  disclosures 
describing  these  risks  and  how  emerging  risks  are 
identified, and explaining how they are being managed 
and mitigated; and  

•  the  directors’  explanation  in  the  Viability  statement 
of  how  they  have  assessed  the  prospects  of  the 
Group,  over  what  period  they  have  done  so  and  why 
they  considered  that  period  to  be  appropriate,  and 
their statement as to whether they have a reasonable 
expectation that the Group will be able to continue in 
operation and meet its liabilities as they fall due over 
the period of their assessment, including any related 
disclosures  drawing  attention  to  any  necessary 
qualifications or assumptions.  

We are also required to review the Viability Statement, set 
out on page 49 under the Listing Rules.   Based on the above 
procedures, we have concluded that the above disclosures 
are materially consistent with the financial statements and 
our audit knowledge.

Our  work  is  limited  to  assessing  these  matters  in  the 
context of only the knowledge acquired during our financial 
statements  audit.    As  we  cannot  predict  all  future  events 
or  conditions  and  as  subsequent  events  may  result  in 
outcomes that are inconsistent with judgements that were 
reasonable  at  the  time  they  were  made,  the  absence  of 
anything to report on these statements is not a guarantee 
as to the Group’s and Company’s longer-term viability.

100

101

Baltic Classifieds Group PLC Annual Report and Accounts 2023Baltic Classifieds Group PLC Annual Report and Accounts 2023FINANCIAL STATEMENTS

Independent auditor’s report to the members of Baltic Classifieds Group PLC continued

FINANCIAL STATEMENTS

Corporate governance disclosures  
We are required to perform procedures to identify whether 
there  is  a  material  inconsistency  between  the  directors’ 
corporate  governance  disclosures  and 
the  financial 
statements and our audit knowledge.

Based on those procedures, we have concluded that each 
of  the  following  is  materially  consistent  with  the  financial 
statements and our audit knowledge:    

•  the  directors’  statement  that  they  consider  that  the 
annual  report  and  financial  statements  taken  as 
a  whole  is  fair,  balanced  and  understandable,  and 
provides  the  information  necessary  for  shareholders 
to  assess  the  Group’s  position  and  performance, 
business model and strategy; 

•  the section of the annual report describing the work of 
the Audit Committee, including the significant issues 
that  the  audit  committee  considered  in  relation  to 
the financial statements, and how these issues were 
addressed; and

•  the  section  of  the  annual  report  that  describes 
the  review  of  the  effectiveness  of  the  Group’s  risk 
management and internal control systems.

We  are  required  to  review  the  part  of  the  Corporate 
Governance  Statement  relating  to  the  Group’s  compliance 
with the provisions of the UK Corporate Governance Code 
specified  by  the  Listing  Rules  for  our  review.  We  have 
nothing to report in this respect. 

8. We have nothing to report on the other matters on which we are required to report 
by exception

Under the Companies Act 2006, we are required to report to 
you if, in our opinion:  

•  adequate  accounting  records  have  not  been  kept  by 
the parent Company, or returns adequate for our audit 
have not been received from branches not visited by 
us; or  

•  the parent Company financial statements and the part 
of  the  Directors’  Remuneration  Report  to  be  audited 
are not in agreement with the accounting records and 
returns; or  

9. Respective responsibilities  

Directors’ responsibilities  

As explained more fully in their statement set out on page 
95, the directors are responsible for: the preparation of the 
financial statements including being satisfied that they give 
a true and fair view; such internal control as they determine is 
necessary to enable the preparation of financial statements 
that  are  free  from  material  misstatement,  whether  due  to 
fraud or error; assessing the Group and parent Company’s 
ability  to  continue  as  a  going  concern,  disclosing,  as 
applicable, matters related to going concern; and using the 
going concern basis of accounting unless they either intend 
to  liquidate  the  Group  or  the  parent  Company  or  to  cease 
operations, or have no realistic alternative but to do so. 

Auditor’s responsibilities  

Our  objectives  are  to  obtain  reasonable  assurance  about 
whether the financial statements as a whole are free from 
material  misstatement,  whether  due  to  fraud  or  error,  and 

•  certain  disclosures  of  directors’ 
specified by law are not made; or  
•  we  have  not  received  all  the 

remuneration 

information  and 

explanations we require for our audit.  

We have nothing to report in these respects. 

to  issue  our  opinion  in  an  auditor’s  report.    Reasonable 
assurance  is  a  high  level  of  assurance,  but  does  not 
guarantee that an audit conducted in accordance with ISAs 
(UK)  will  always  detect  a  material  misstatement  when  it 
exists.    Misstatements  can  arise  from  fraud  or  error  and 
are considered material if, individually or in aggregate, they 
could  reasonably  be  expected  to  influence  the  economic 
decisions  of  users  taken  on  the  basis  of  the  financial 
statements.

A fuller description of our responsibilities is provided on the 
FRC’s website at www.frc.org.uk/auditorsresponsibilities.

is  required  to 

The  Company 
include  these  financial 
statements in an annual financial report prepared using the 
single electronic reporting format specified in the TD ESEF 
Regulation.    This  auditor’s  report  provides  no  assurance 
over whether the annual financial report has been prepared 
in accordance with that format.

10. The purpose of our audit work and to whom we owe our responsibilities

This  report  is  made  solely  to  the  Company’s  members, 
as  a  body,  in  accordance  with  Chapter  3  of  Part  16  of  the 
Companies Act 2006.  Our audit work has been undertaken 
so  that  we  might  state  to  the  Company’s  members  those 
matters  we  are  required  to  state  to  them  in  an  auditor’s 
report  and  for  no  other  purpose.    To  the  fullest  extent 
permitted by law, we do not accept or assume responsibility 
to  anyone  other  than  the  Company  and  the  Company’s 
members, as a body, for our audit work, for this report, or for 
the opinions we have formed. 

Kate Teal (Senior Statutory Auditor) 
for and on behalf of KPMG LLP, Statutory Auditor 
Chartered Accountants 
66 Queen Square 
Bristol 
BS1 4BE

28 June 2023

Consolidated Statement of Profit or Loss 
and Other Comprehensive Income

For the year ended 30 April 2023

Note

2023
(€ thousands)

2022
Restated1
(€ thousands)

7

8

10

10

11

60,814 

9 

(31,767)

29,056 

7 

(2,698)

(2,691)

50,959 

6 

(37,349)

13,616 

138 

(11,309)

(11,171)

26,365 

2,445 

(3,150)

23,215

- 

23,215 

(1,353)

1,092 

- 

1,092 

23,215 

1,092 

12

4.68 

0.22 

Revenue

Other income

Expenses

Operating profit

Finance income

Finance expenses

Net finance costs

Profit before tax

Income tax expense

Profit for the year

Other comprehensive income/(loss)

Total comprehensive income for the year

Attributable to:

Owners of the Company

Earnings per share (€ cents)

Basic and diluted

1 See note 3 for further details.

102

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Baltic Classifieds Group PLC Annual Report and Accounts 2023Baltic Classifieds Group PLC Annual Report and Accounts 2023FINANCIAL STATEMENTS

FINANCIAL STATEMENTS

Consolidated Statement of Financial Position

Consolidated Statement of Changes in Equity

At 30 April 2023

For the year ended 30 April 2023

Assets

Property, plant and equipment

Intangible assets and goodwill

Right-of-use assets

Deferred tax assets

Non-current assets

Trade and other receivables

Prepayments

Cash and cash equivalents

Current assets

Total Assets

Equity

Share capital

Own shares held

Capital reorganisation reserve

Other reserves

Retained earnings

Total equity

Loans and borrowings

Deferred tax liabilities

Non-current liabilities

Current tax liabilities

Loans and borrowings

Payroll related liabilities

Trade and other payables

Contract liabilities

Current liabilities

Total liabilities

Total equity and liabilities

13

14

11

15

16

17

18

17

20

11

11

20

21

7

Note

2023
(€ thousands)

2022
(€ thousands)

2021
Restated1
(€ thousands)

211 

416,909 

761 

- 

502 

385,633 

884 

153 

474

400,489

457

-

387,172 

401,420

417,881 

3,347 

175 

27,070 

30,592 

2,970

189

19,914

23,073

2,571 

46 

17,115 

19,732 

417,764 

424,493

437,613 

5,783 

(6,252)

(286,904)

39 

619,986 

332,652 

69,231 

4,223 

73,454 

1,784 

462 

1,021 

4,509 

3,882 

11,658 

85,112 

417,764 

5,822

(3,418)

(286,904)

-

611,877

327,377

82,478

5,844

88,322

4

323

866

4,458

3,143

8,794

97,116

424,493

506,509 

- 

(287,033)

27 

(9,922)

209,581 

210,413 

7,594 

218,007 

1,293 

2,713 

770 

3,601 

1,648 

10,025 

228,032 

437,613 

Share
Capital
(€ thousands)

Note

Share 
premium
(€ thousands)

Own 
 shares 
 held 
(€ thousands)

Capital 
reorganisation 
reserve
(€ thousands)

Other
 reserves
(€ thousands)

Retained 
earnings
(€ thousands)

Total
Equity
(€ thousands)

Balance at 30 April 2021 
(As reported)

Prior year restatement

Balance at 30 April 2021 
(As restated)

Profit for the year 
(restated)

Other comprehensive 
income

Total comprehensive 
income 

Transactions with owners:

506,509 

-

506,509 

3

3

-

-

-

- 

-

- 

-

-

-

Group restructure and IPO

17

75,265

43,143

(575,956)

(43,143)

Transfer arising from 
capital reduction 

Share issue post IPO

Share-based payments

Purchase of shares for 
performance share plan

17

17

25

18

4

-

-

Balance at 30 April 2022

5,822

Profit for the year

Other comprehensive 
income

Total comprehensive 
income 

Transactions with owners:

Share-based payments

25

Tax impact of employee 
share schemes

Purchase of shares for 
performance share plan

Purchase of shares for 
cancellation

Dividends

18

17

19

- 

- 

- 

-

-

-

(39)

-

- 

-

- 

-

-

-

-

-

-

-

(3,418)

(287,033)

27 

(11,229)

208,274 

-

-

1,307

1,307

(287,033)

27 

(9,922)

209,581 

-

-

-

-

-

-

1,092

1,092

-

-

1,092

1,092

129

(27)

-

118,510

-

-

-

-

(3,418)

(286,904)

-

-

-

-

-

(2,834)

-

-

-

-

- 

-

-

-

-

-

-

-

-

-

-

-

- 

-

-

-

-

-

-

-

-

-

-

-

-

619,099

(4)

-

-

1,612

1,612

-

(3,418)

611,877

327,377

23,215 

23,215 

- 

- 

- 

23,215 

23,215 

-

-

-

1,567 

1,567 

20 

20 

-

(2,834)

39 

(5,775)

(5,775)

-

(10,918)

(10,918)

These financial statements were approved by the board of directors on 28 June 2023 and were signed on its behalf by:

Balance at 30 April 2023

5,783 

- 

(6,252)

(286,904)

39 

619,986 

332,652 

Justinas Šimkus 
Director

Company registered number: 13357598

1 See note 3 for further details.

104

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Baltic Classifieds Group PLC Annual Report and Accounts 2023Baltic Classifieds Group PLC Annual Report and Accounts 2023 
FINANCIAL STATEMENTS

FINANCIAL STATEMENTS

Consolidated Statement of Cash Flows

For the year ended 30 April 2023

Cash flows from operating activities 

Profit for the year 

Adjustments for:

Depreciation and amortisation

Amortisation and write off of up-front fee and borrowing costs

Impairment loss on trade receivables

(Profit) / Loss on property, plant and equipment disposals

Taxation

Net finance costs

Share-based payments

Other non-cash items

Working capital adjustments:

(Increase) in trade and other receivables

Decrease / (increase) in prepayments 

Increase in trade and other payables 

Increase in contract liabilities

Cash generated from operating activities

Corporate income tax paid

Interest and commitment fees paid

Net cash inflow from operating activities

Cash flows from investing activities

Acquisition of intangible assets and property, plant and equipment 

Proceeds from sale of property, plant and equipment

Acquisition of business

Net cash used in investing activities

Cash flows from financing activities

Proceeds from issuance of share capital

Proceeds from loans and borrowings

Repayment of loans and borrowings

Capitalised borrowing costs

Payment of lease liabilities

Share issue related expenses

Purchase of own shares for cancellation

Purchase of own shares for performance share plan

Dividends paid

Net cash used in financing activities

Net cash inflow from operating, investing and financing activities

Differences on exchange

Net increase in cash and cash equivalents

Cash and cash equivalents at the beginning of the year

Cash and cash equivalents at the end of the year

Note

2023  
(€ thousands)

2022 Restated1  
(€ thousands)

23,215 

1,092

8

10

15

11

10

25

27

17

20

20

17

18

16,989 

- 

- 

(4)

3,150 

2,691 

1,567 

1 

(464)

16 

91 

739 

47,991 

(3,122)

(2,208)

42,661 

(251)

4 

(1,600)

(1,847)

- 

- 

(14,000)

- 

(247)

- 

(5,663)

(2,834)

(10,918)

(33,662)

7,152 

4 

7,156 

19,914 

27,070 

16,894

5,580

59

-

1,353

5,606

1,612

93

(521)

(128)

966

1,495

34,101

(4,403)

(8,870)

20,828

(433)

-

-

(433)

121,339

96,650

(228,295)

(677)

(305)

(2,874)

-

(3,418)

-

(17,580)

2,815

(16)

2,799

17,115

19,914

Notes to the consolidated financial 
statements

1. General information

Baltic  Classifieds  Group  PLC  (the  “Company”)  is  a  Company  incorporated  in  the  United  Kingdom  and  its  registered  office  is 
Highdown House, Yeoman Way, Worthing, West Sussex, United Kingdom, BN99 3HH (Company no. 13357598). The consolidated 
financial statements as at and for the year ended 30 April 2023 comprise the Company and its subsidiaries (together referred to 
as the “Group”). The principal business of the Group is operating leading online classifieds portals for automotive, real estate, 
jobs and services, and general merchandise in the Baltics.

2. Principles of preparation of consolidated financial 
statements

These consolidated financial statements have been prepared as at, and for the year ended 30 April 2023. These consolidated 
financial statements, which have been audited, have been prepared in accordance with UK-adopted international accounting 
standards (“UK-adopted IFRS”) and the applicable legal requirements of the Companies Act 2006. 

The Group financial statements consolidate those of the Company and its subsidiaries (together referred to as the “Group”). 
The parent company financial statements present information about the Company as a separate entity and not about its group.

The Group financial statements have been prepared and approved by the directors in accordance with UK-adopted IFRS. The 
Company has elected to prepare its parent company financial statements in accordance with FRS 102; these are presented on 
pages 139 to 147. 

Baltic Classifieds Group PLC was incorporated on 26 April 2021 and on 5 July 2021 was admitted to trading on the London Stock 
Exchange. At the same time as the admission, the Company acquired 88.42 per cent of the share capital of ANTLER TopCo S.à r.l 
and 100% of ANTLER Management S.A. that owned the residual 11.58% of the share capital of ANTLER TopCo S.à r.l in a share 
for share exchange, thereby inserting Baltic Classifieds Group PLC as the Parent Company of the Group that includes ANTLER 
MidCo S.à r.l.  

These are the second set of consolidated financial statements of the Company. By applying the principles of common control 
accounting, this group reorganisation has been accounted for as a business combination outside of the scope of a business 
combination as defined under IFRS 3 in 2022. Book value accounting has been adopted, meaning that the carrying values of 
assets and liabilities of the parties to the combination were not adjusted to fair value on consolidation, and the results and 
cashflows of ANTLER TopCo S.à r.l. and Baltic Classifieds Group PLC were brought into the consolidated financial statements of 
Baltic Classifieds Group PLC as if Baltic Classifieds Group PLC had always owned ANTLER TopCo S.à r.l.

Baltic Classifieds Group PLC has adopted the financial reporting framework of the group below it, which has previously presented 
financial statements under EU adopted International Financial Reporting Standards and given there are no differences between 
the UK and EU adopted International Financial Reporting Standards, the Group did not consider itself to be a first time adopter 
of UK-adopted IFRS when preparing the first set of consolidated financial statements in 2022. 

Basis of measurement

These  consolidated  financial  statements  have  been  prepared  on  the  historical  cost  basis,  unless  otherwise  stated  in  the 
accounting policies below.

Basis of consolidation

Subsidiaries are entities controlled by the Group. Control exists when the Group has existing rights that give it the ability to direct 
the relevant activities of an entity and has the ability to affect the returns the Group will receive as a result of its involvement 
with the entity. In assessing control, potential voting rights are taken into account. The financial statements of subsidiaries are 
included in the consolidated financial statements from the date that control commences until the date that control ceases.

Functional and presentation currency

These consolidated financial statements are presented in Euro (€), which is the Company’s functional currency. All amounts are 
rounded to the nearest thousand (€ 000), except where otherwise indicated.

1 See note 3 for further details.

106

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Baltic Classifieds Group PLC Annual Report and Accounts 2023Baltic Classifieds Group PLC Annual Report and Accounts 2023 
FINANCIAL STATEMENTS

Notes to the consolidated financial statements continued
2. Principles of preparation of consolidated financial statements continued

Notes to the consolidated financial statements continued
2. Principles of preparation of consolidated financial statements continued

FINANCIAL STATEMENTS

The Group companies use Euro (€) as a functional currency considering the nature of the Group companies’ revenue, costs, and 
debt instruments. The Company and its direct subsidiary BCG Holdco Limited are UK based companies with their share capital 
denominated in British pound (£). All equity transactions of these companies as well as a majority of operating expenses the 
companies incurred are in British pound (£). However, while being the ultimate holding companies, Baltic Classifieds Group PLC 
and BCG Holdco Limited follow the functional currency of their operating subsidiaries, i.e. Euro (€), as that is the currency they 
are most exposed to. 

Use of estimates and judgements

The preparation of the consolidated financial statements, in accordance with UK-adopted IFRS, requires management to make 
judgements, estimates and assumptions that affect the application of accounting policies and the reported amounts of assets, 
liabilities, income and expenses. Actual results may differ from these estimates.

Estimates and underlying assumptions are reviewed on an ongoing basis. Revisions to accounting estimates are recognised in 
the period in which the estimates are revised or in any future periods affected.

Estimates

As at 30 April 2023, there were no significant estimates that would have a significant risk of material adjustment to the carrying 
amounts of assets within the next financial year. 

Other estimates:

•  Carrying values of goodwill. An impairment review is performed of goodwill balances by the Group on a ‘value in use’ basis. 
This requires making assumptions and estimates in calculating the future cash flows, the time period over which they 
occur, and in arriving at an appropriate discount rate to apply to the cashflows as well as an appropriate long term growth 
rate. Each of these assumptions and estimates has an impact on the overall value of cashflows expected and therefore the 
headroom between the cashflows and carrying values of the cash generating units. Key assumptions and uncertainties 
for impairment are disclosed in note 13.

•  Useful lives of intangible assets. A useful life is assigned to an acquired intangible asset based on the estimated period of 
time an asset is likely to remain in service. This estimate has an impact on the amortisation expense for any given period. 
Useful lives of intangible assets are disclosed in note 4.

Judgements

As  at  30  April  2023,  there  were  no  significant  judgements  that  would  have  a  significant  risk  of  material  adjustment  to  the 
carrying amounts of assets within the next financial year. 

Other judgements:

•  Deferred tax asset. An unrecognised deferred tax asset of €3,934 thousand (30 April 2022: €3,934 thousand) has not been 
recognised in relation to tax losses incurred by the Company's indirect subsidiary UAB Antler Group. Deferred tax assets 
are recognised only to the extent that it is probable that future taxable profits will be available against which the temporary 
differences can be utilised. Recognition, therefore, involves judgement regarding the probability of future taxable profit of 
the indirect subsidiary being available. Taxable losses carried forward for which no deferred tax asset is recognised are 
discussed in note 11 (d).

Going concern

The Directors have made an assessment of the Group’s ability to continue as a going concern covering a period of at least 12 
months from the date of approval of these consolidated financial statements and has a reasonable expectation that the Group 
has adequate resources to continue in operational existence over this period.

The Group meets its day-to-day working capital requirements from cash balances, if needed the Group also has access to a 
revolving credit facility that amounts to €10,000 thousand and is available until July 2026. As at 30 April 2023 no amounts of 
the revolving credit facility were drawn down. The bank loan matures in July 2026 and its availability is subject to continued 
compliance with certain covenants, it becomes repayable on demand in the case of a change in control. The Group voluntarily 
repaid €14,000 thousand of the loan during the 2023, the outstanding balance at the year ends amounts to €70,000 thousand. 
The Group had cash balances of €27,070 thousand at the year end. After 30 April 2023, the Group has made a further voluntary 
repayment of debt of €7,000 thousand.

During  the  financial  year  ended  30  April  2023  the  Group  has  generated  a  profit  of  €23,215  thousand.  The  Directors  also 
prepared detailed cash flow forecasts for the period ending 12 months from the date of approval of these consolidated financial 
statements. The future growth assumptions used in the cash flow forecasts are based on the Group’s historical performance 
and the Directors’ experience of the industry and take into account both internal and external factors.

Stress case scenarios have been modelled to make the assessment of going concern to take into account severe but plausible 
potential  impacts  of  a  major  data  breach,  adverse  changes  to  the  competitive  environment  and  a  continuing  geopolitical 
tensions  in  the  neighbouring  countries.  The  stress  testing  indicates  that  the  Group  would  be  able  to  withstand  the  impact, 
remain cash generative and be able to continue to comply with debt covenants for the assessment period.

Consequently, the Directors are confident that the Group will have sufficient funds to continue to meet its liabilities as they fall 
due for at least 12 months from the date of approval of these consolidated financial statements and therefore have prepared 
these consolidated financial statements on a going concern basis.

Effective new standards as at 1 May 2022

The following amendments to standards have been adopted by the Group for the first time for the financial year beginning on 
1 May 2022:

•  Onerous Contracts – Cost of Fulfilling a Contract (Amendment to IAS 37);
•  Annual Improvements to IFRS Standards 2018-2020;
•  Reference to the Conceptual Framework (Amendments to IFRS 3);
•  Property, Plant and Equipment – Proceeds before Intended Use (Amendments to IAS 16).

The adoption of these amendments has had no material effect on the Group’s consolidated financial statements.

Standards issued but not yet effective

There are a few amendments to IFRS that have been issued by the IASB that become mandatory in a subsequent accounting 
periods including:

IFRS 17 Insurance Contracts and amendments to IFRS 17 Insurance Contracts;

•  Classification of Liabilities as Current or Non-Current (Amendments to IAS 1);
• 
•  Definition of Accounting Estimates (Amendments to IAS 8);
•  Disclosure of Accounting Policies (Amendments to IAS 1 and IFRS Practice Statement 2);
•  Deferred Tax related to Assets and Liabilities arising from a Single Transaction (Amendments to IAS 12) (not yet endorsed 

by EU);

•  Amendments to IFRS 16 impacting Lease Liabilities in a Sale and Leaseback arrangement.

The Group has evaluated these changes (with an exception of IFRS 17, which impact has not yet been evaluated), and none are 
expected to have a significant impact on these consolidated financial statements.

3. Prior year restatement

During 2022, a deferred tax liability of €1,307 thousand was released following a write-off of upfront commission fees incurred 
on long term borrowings to which it related. After an enquiry by the FRC ’s Corporate Reporting Review team (refer to the Audit 
Committee Report on page 80), the Directors reviewed historic accounting of deferred tax amounts and found that the deferred 
tax liability of €1,307 thousand which was recognised in 2020 and released in 2022 should have been released in 2021.

The opening retained earnings and income tax expense were restated resulting in a change to profit for the comparative period 
and EPS. The impact of the restatement is shown below:

Impact on consolidated Statement of Profit and Loss and Other Comprehensive 
Income for the year ended 30 April 2022

Income tax expense

Profit / (loss) for the period

Other comprehensive income/(loss)

Total comprehensive income/(loss) for the year

Attributable to:

Owners of the Company

Earnings / (loss) per share (€ cents)

Basic and diluted

2022 As reported
(€ thousands)

Restatement
(€ thousands)

2022 As restated
(€ thousands)

(46)

2,399

-

2,399

2,399

(1,307)

(1,307)

-

(1,307)

(1,307)

(1,353)

1,092

-

1,092

1,092

0.49

(0.27)

0.22

108

109

Baltic Classifieds Group PLC Annual Report and Accounts 2023Baltic Classifieds Group PLC Annual Report and Accounts 2023FINANCIAL STATEMENTS

Notes to the consolidated financial statements continued
3. Prior year restatement

Notes to the consolidated financial statements continued
4. Significant accounting policies continued

FINANCIAL STATEMENTS

Impact on consolidated Statement of Financial Position

There is no impact on the Statement of Financial Position as at 30 April 2022. 

The impact on Statement of Financial Position as at 1 May 2021 is presented below:

Retained earnings

Total equity

Deferred tax liabilities

Non-current liabilities

Total liabilities

Total equity and liabilities

2021 As reported
(€ thousands)

Restatement
(€ thousands)

2021 As restated
(€ thousands)

(11,229)

208,274

8,901

219,314

229,339

437,613

1,307

1,307

(1,307)

(1,307)

(1,307)

-

(9,922)

209,581

7,594

218,007

228,032

437,613

The Group applies a fixed price to all listings, both C2C and B2C.

One of the Group’s general merchandise platforms, Osta.ee allows a customer to fill an e-wallet with money that can then be 
used to pay for services provided by the Group. The customer can cash out at any time. This cash balance is therefore accounted 
for as a financial liability labelled ‘customer credit balances’ within trade and other payables in the consolidated statement of 
financial position and as cash within cash and cash equivalents. This cash is physically separated from the rest in a dedicated 
bank account and, although there is no formal restriction on this cash, the Group’s policy is to keep the cash balance at a level 
not lower than the e-wallet balance. No revenue is recognised unless the customer purchases a product provided by the Group 
using money from their e-wallet. Revenue is then recognised in accordance with the product purchased.

Advertising

Advertising revenue comprises fees (net of rebates) from business customers for banner advertising on the Group’s platforms. 
The customer pays fees to advertise on the Group’s platforms. Revenue is deferred until the customer obtains control over the 
services. Control is obtained by the customers over the life of the advertisement. Customers are typically invoiced monthly and 
have a 7-60 days settlement term.

Impact on consolidated Statement of Cash Flows for the year ended 30 April 2022

Ancillary   

2022 As reported
(€ thousands)

Restatement
(€ thousands)

2022 As restated
(€ thousands)

Cash flows from operating activities 

Profit / (loss) for the period 

2,399

(1,307)

1,092

Adjustments for:

Taxation

Cash generated from operating activities

46

34,101

1,307

-

1,353

34,101

4. Significant accounting policies

The  Group  has  consistently  applied  the  accounting  policies  to  all  the  periods  presented  in  these  consolidated  financial 
statements.

Revenue

Revenue is measured based on the consideration specified in a contract with a customer and is recognised at the point when 
the performance obligations are satisfied. The Group applies the five-step revenue recognition model in accordance with IFRS 
15 as follows.

a) Identification of the contract with a customer

b) Identification of performance obligations

c) Determination of the transaction price

d) Allocating the transaction price to individual performance obligations

e) Recognition of revenue when performance obligations are satisfied

The Group’s revenue streams include listings revenue, advertising revenue, financial intermediation and ancillary revenue. The 
different types of services offered to customers along with the nature and timing of satisfaction of performance obligations are 
set as follows:

Listing fees

The Group operates leading online classifieds portals for automotive, real estate, jobs and services, and general merchandise. 
Listing fees revenue is generated from both private (“C2C”) and business customers (“B2C”).

Private customers pay a fee in advance to advertise their product (automotive, real estate, general merchandise) on the Group’s 
platform for a specified period. Revenue is deferred until the customer obtains control over the services. Control is obtained by 
customers across the life of the contract as their product is continuously listed, or the period of service, if shorter. Contracts for 
these services are typically entered into for a period of between a day and a year.

Business customers pay fees to obtain a “service pack” which allows the customer to advertise a set number of listings during 
a period, unused listings cannot be rolled over. Revenue is deferred until the customer obtains control over the services. Control 
is obtained by the customers across the life of the performance obligation being provided, which is either the set period in the 
contract, or the period of service, if shorter. Any unused listings at the end of the contract period are invoiced at the end of the 
contract period. B2C typically invoice monthly, although some contracts are annual contracts and have 7-60 days settlement 
terms.

Ancillary revenue comprises revenue from financial intermediation, subscription services and other. 

Ancillary revenue is recognised as the Group satisfies its performance obligation by bringing leads to a customer or by providing 
other  agreed  services.  Financial  intermediation  revenue  comprises  commission  fees  from  financial  institutions  for  directing 
potential customers from the Group’s portals to financing offers such institutions provide. At the beginning of each month the 
Group agrees certain traffic metrics with financial institutions and issues invoices for the commission or a minimum agreed fee. 
Revenue is recognised as the Group satisfies its performance obligation by directing potential customer traffic to the financial 
institutions. 

The revenue accounting policy across business lines is the same for each revenue stream, i.e. advertising revenue is accounted 
for the same in both automotive and real estate business lines.

The timing of the satisfaction of performance obligations usually is the same as the typical timing of payment or recognition of 
trade receivable; when it is not, a contract liability is recognised. 

Other income and expenses

Other income and expenses comprise gains or losses from disposal of property, plant and equipment, intangible assets, as well 
as other income and costs not directly related to the primary activities of the Group.

Finance income and finance costs

Finance income and expenses comprise interest receivable and payable, realised and unrealised exchange gains and losses 
regarding trade receivables, trade payables and loans denominated in foreign currencies.

Interest income is recognised as it accrues in profit or loss, using the effective interest method.

Finance costs comprise interest expense on borrowings and unwinding of discounts on provisions. Borrowing costs that are 
not directly attributable to the acquisition, construction or production of a qualifying asset are recognised in profit or loss using 
the effective interest method.

Foreign currency gains and losses are reported on a net basis.

Income tax

Income tax on the profit or loss for the period comprises current and deferred tax. Income tax is recognised in profit or loss 
except to the extent that it relates to items recognised directly to equity, in which case it is recognised in equity.

Current tax is the expected tax payable on the taxable income for the period, using tax rates enacted or substantially enacted at 
the reporting date, and any adjustment to tax payable in respect of previous years.

Deferred  tax  is  recognised  in  respect  of  temporary  differences  between  the  carrying  amounts  of  assets  and  liabilities  for 
financial reporting purposes and the amounts used for taxation purposes.

Deferred tax is measured at the tax rates that are expected to be applied to temporary differences when they reverse, based on 
laws that have been enacted or substantively enacted by the reporting date. Deferred tax assets and liabilities are offset if there 
is a legally enforceable right to offset current tax liabilities and assets, and if they relate to income taxes levied by the same tax 
authority.

A deferred tax asset is recognised for unused tax losses, tax credits and deductible temporary differences, to the extent that it is 
probable that future taxable profits will be available against which they can be utilised. Deferred tax assets are reviewed at each 
reporting date and are reduced to the extent that it is no longer probable that the related tax benefit will be realised.

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Notes to the consolidated financial statements continued
4. Significant accounting policies continued

Notes to the consolidated financial statements continued
4. Significant accounting policies continued

FINANCIAL STATEMENTS

FINANCIAL STATEMENTS

Segment information

Operating segment information is reported in a manner consistent with the internal reporting provided to the Chief Operating 
Decision  Maker  (CODM).  The  CODM,  who  is  responsible  for  allocating  resources,  assessing  performance  of  the  operating 
segment and making strategic decisions, has been identified as the Board of Baltic Classifieds Group PLC.  

Earnings per share

Basic earnings per share and diluted earnings per share are presented for ordinary shares. 

Basic earnings per share is calculated by dividing profit / (loss) attributable to owners of the Company by the weighted average 
number of shares outstanding. 

Diluted earnings per share adjust the figures used in the determination of basic earnings per share to take into account the 
weighted  average  number  of  additional  ordinary  shares  that  would  have  been  outstanding  assuming  the  conversion  of  all 
dilutive potential ordinary shares.

Consolidation

a) Business combinations

Business  combinations  are  accounted  for  using  the  acquisition  method  when  control  is  transferred  to  the  Group.  The 
consideration transferred in the acquisition is measured at fair value, as are the identifiable net assets acquired. Any goodwill 
that  arises  is  tested  annually  for  impairment.  Any  gain  on  a  bargain  purchase  is  recognised  in  profit  or  loss  immediately. 
Transaction costs are expensed as incurred, except if related to the issuance of debt or equity securities.

The consideration transferred does not include amounts related to the settlement of pre-existing relationships. Such amounts 
are recognised in profit or loss.

Any contingent consideration is measured at fair value at the date of acquisition. If the obligation to pay contingent consideration 
meets the definition of a financial instrument and is classified as equity, it is not remeasured, and settlement is accounted for 
within  equity.  Otherwise,  other  contingent  consideration  is  remeasured  at  fair  value  at  each  reporting  date  and  subsequent 
changes in the fair value of the contingent consideration are recognised in profit or loss.

b) Non-controlling interests (hereinafter - NCI)

NCI are measured initially at their proportionate share of the acquiree’s identifiable net assets at the date of acquisition. Changes 
in the Group’s interest in a subsidiary that do not result in a loss of control are accounted for as equity transactions.

c) Loss of control

When the Group loses control over a subsidiary, it derecognises the assets and liabilities of the subsidiary, and any related NCI 
and other components of equity. Any resulting gain or loss is recognised in profit or loss. Any interest retained in the former 
subsidiary is measured at fair value when control is lost.

d) Transactions eliminated on consolidation

All intra-group balances, transactions, unrealised gains and losses resulting from intra-group transactions and dividends are 
eliminated in full.

Acquisitions from entities under common control

A “business combination involving entities or businesses under common control” is a business combination in which all of the 
combining entities or businesses are ultimately controlled by the same party or parties both before and after the combination, 
and that control is not transitory. Business combinations under common control are excluded from the scope of IFRS 3 Business 
Combinations. For business combinations among entities under common control, the Group elects to apply the common control 
exclusion in IFRS 3 and where this is the case applies an accounting policy reflecting the “predecessor value method” or “book 
value  accounting  method”.  Under  this  method,  rather  than  acquisition  accounting  in  accordance  with  IFRS  3,  the  acquired 
assets  and  liabilities  of  the  acquired  business  are  recorded  at  their  existing  carrying  “book”  values,  as  such  no  goodwill  is 
recorded. 

Foreign currency

Transactions in foreign currencies are translated to the functional currency of Group entities at the foreign exchange rate ruling 
at the date of the transaction. Monetary assets and liabilities denominated in foreign currencies at the balance sheet date are 
retranslated to the functional currency at the foreign exchange rate ruling at that date. Foreign exchange differences arising on 
translation are recognised in the income statement. Non-monetary assets and liabilities that are measured in terms of historical 
cost  in  a  foreign  currency  are  translated  using  the  exchange  rate  at  the  date  of  the  transaction.  Non-monetary  assets  and 
liabilities denominated in foreign currencies that are stated at fair value are retranslated to the functional currency at foreign 
exchange rates ruling at the dates the fair value was determined.

Intangible assets and goodwill

a) Recognition and measurement

Goodwill arising on the acquisition of subsidiaries is measured at cost less accumulated impairment losses.

Other intangible assets, including customer relationships, software and trademarks, that are acquired by the Group and have 
finite useful lives, are measured at cost less accumulated amortisation and any accumulated impairment losses.

b) Research and development

Costs  associated  with  maintaining  software  programmes  are  recognised  as  an  expense  as  incurred.  Material  development 
costs that are directly attributable to the design and testing of identifiable and unique software products controlled by the Group 
are recognised as intangible assets where the following criteria are met:

• 

it is technically feasible to complete the software so that it will be available for use

•  management intends to complete the software and use or sell it

•  there is an ability to use or sell the software

• 

it can be demonstrated how the software will generate probable future economic benefits

•  adequate technical, financial and other resources to complete the development and to use or sell the software are available, 

and

•  the expenditure attributable to the software during its development can be reliably measured.

Directly attributable costs that are capitalised as part of the software include employee costs. Capitalised development costs 
are recorded as intangible assets and amortised from the point at which the asset is ready for use.

Research  expenditure  and  development  expenditure  that  do  not  meet  the  criteria  above  are  recognised  as  an  expense  as 
incurred. Development costs previously recognised as an expense are not recognised as an asset in a subsequent period.

c) Subsequent expenditure

Subsequent expenditure is capitalised only when it increases the future economic benefits embodied in the specific asset to 
which it relates. All other expenditure, including expenditure on internally generated goodwill and brands, is recognised in profit 
or loss as incurred.

d) Amortisation

Amortisation is calculated to write off the cost of intangible assets less their estimated residual values using the straight-line 
method over their estimated useful lives and is recognised in profit or loss. Goodwill is not amortised. Estimated useful lives 
are as follows:

Trademarks and domains 

Relationship with clients 

Other intangible assets   

10 years

5-7 years

3-7 years

Property, plant and equipment

a) Recognition and measurement

Items  of  property,  plant  and  equipment  are  measured  at  cost  less  accumulated  depreciation  and  impairment  losses.  Cost 
includes expenditure that is directly attributable to the acquisition of the asset. 

When parts of an item of property, plant and equipment have different useful lives, they are accounted for as separate items of 
property, plant and equipment.

The gain or loss on disposal of an item of property, plant and equipment is determined by comparing the proceeds from disposal 
with the carrying amount of the property, plant and equipment, and is recognised within other operating income/other operating 
expenses in profit or loss.

b) Subsequent expenditure

The expenditure of replacing a part of an item of property, plant and equipment is recognised in the carrying amount of the item 
if it is probable that the future economic benefits within the part will flow to the Group, and its costs can be measured reliably. 
The carrying amount of the replaced part is derecognised. The cost of the day-to-day servicing of property, plant and equipment 
are recognised in profit or loss as incurred.

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Notes to the consolidated financial statements continued
4. Significant accounting policies continued

FINANCIAL STATEMENTS

FINANCIAL STATEMENTS

c) Depreciation

Depreciation is calculated over the depreciable amount, which is the cost of an asset, or other amount substituted for cost, less 
its residual value. Depreciation is recognised in profit or loss on a straight-line basis over the estimated useful lives of each part 
of an item of property, plant and equipment, since this most closely reflects the expected pattern of consumption of the future 
economic benefits embodied in the asset. Depreciation is calculated from the first day of the next month when the asset is 
available for use, using the straight-line method.

Leased assets are depreciated over the shorter of the lease term and their useful lives unless it is reasonably certain that the 
Group will obtain ownership by the end of the lease term. Land is not depreciated. The estimated useful lives of property, plant 
and equipment for current and comparative periods are as follows:

Buildings 

     15-20 years

Vehicles 

     4-10 years

Other 

     3-6 years

Impairment of non-financial assets

At each reporting date, the Group reviews the carrying amounts of its non-current assets to determine whether there is any 
indication of impairment. If any such indications exist, then the asset’s recoverable amount is estimated.

For  impairment  testing,  assets  are  grouped  together  into  the  smallest  group  of  assets  that  generates  cash  inflows  from 
continuing use, that are largely independent of the cash inflows of other assets (the “cash-generating unit, or CGU”).

The recoverable amount of an asset or CGU is the greater of its value in use and its fair value less costs to sell. Value in use is 
based on the estimated future cash flows, discounted to their present value using a pre-tax discount rate that reflects current 
market assessments of the time value of money and the risks specific to the asset or CGU.

An impairment loss is recognised if the carrying amount of an asset or CGU exceeds its recoverable amount. Impairment losses 
are recognised in profit or loss. Impairment loss is reversed to the extent that the asset’s carrying amount does not exceed 
the carrying amount that would have been determined, net of depreciation and amortisation, if no impairment loss had been 
recognised.

The useful lives, residual values and depreciation method are reviewed annually to ensure that the depreciation period and other 
estimates are consistent with the expected pattern of economic benefits from items in property, plant and equipment.

Cash and cash equivalents

Leases

At inception of a contract, the Group assesses whether a contract is, or contains, a lease. A contract is, or contains, a lease if 
the contract conveys the right to control the use of an identified asset for a period of time in exchange for consideration. To 
assess whether a contract conveys the right to control the use of the identified asset, the Group uses the definition of a lease 
in IFRS 16 Leases.

As a lessee

At commencement or on modification of a contract that contains a lease component, the Group allocates the consideration in 
the contract to each lease component on the basis of its relative stand-alone prices.

The  Group  recognises  a  right-of-use  asset  and  a  lease  liability  at  the  lease  commencement  date.  The  right-of-use  asset  is 
initially measured at cost, which comprises the initial amount of the lease liability adjusted for any lease payments made at or 
before the commencement date, plus any initial direct costs incurred and an estimate of costs to dismantle and remove the 
underlying asset or to restore the underlying asset or the site on which it is located, less any lease incentives received.

The  right-of-use  asset  is  subsequently  depreciated  using  the  straight-line  method  from  the  commencement  date  to  the  end 
of the lease term, unless the lease transfers ownership of the underlying asset to the Group by the end of the lease term or 
the cost of  the right-of-use  asset reflects that the Group  will exercise a purchase option.  In  that case the right-of-use  asset 
will be depreciated over the useful life of the underlying asset, which is determined on the same basis as those of property 
and equipment. In addition, the right-of-use asset is periodically reduced by impairment losses, if any, and adjusted for certain 
remeasurements of the lease liability.

The lease liability is initially measured at the present value of the lease payments that are not paid at the commencement date, 
discounted  using  the  interest  rate  implicit  in  the  lease  or,  if  that  rate  cannot  be  readily  determined,  the  Group’s  incremental 
borrowing rate. Generally, the Group uses its incremental borrowing rate as the discount rate.

The Group determines its incremental borrowing rate by obtaining interest rates from various external financing sources and 
makes certain adjustments to reflect the terms of the lease and type of the asset leased.

Lease payments included in the measurement of the lease liability comprise the following:

•  Fixed payments, including in-substance fixed payments
•  Variable lease payments that depend on an index or a rate, initially measured using the index or rate as at the commencement 

date

•  Amounts expected to be payable under a residual value guarantee
•  The exercise price under a purchase option that the Group is reasonably certain to exercise, lease payments in an optional 
renewal period if the Group is reasonably certain to exercise an extension option, and penalties for early termination of a 
lease unless the Group is reasonably certain not to terminate early

The lease liability is measured at amortised cost using the effective interest method. It is remeasured when there is a change in 
the future lease payments arising from a change in an index or rate, if there is a change in the Group‘s and the Group’s estimate 
of the amount expected to be payable under a residual value guarantee, if the Group’s changes its assessment of whether it will 
exercise a purchase, extension or termination option or if there is a revised in-substance fixed lease payment.

When the lease liability is remeasured in this way, a corresponding adjustment is made to the carrying amount of the right-of-use 
asset or is recorded in profit or loss if the carrying amount of the right-of-use asset has been reduced to zero.

The Group presents right-of-use assets that do not meet the definition of investment property in `Right-of-use assets’ and lease 
liabilities in `long-term lease liabilities` and `short-term lease liabilities` in the statement of financial position.

Cash includes cash at banks. Cash equivalents are short-term, highly liquid investments that are readily convertible to known 
amounts of cash with original maturities of three months or less and that are subject to an insignificant risk of change in value.

In the statement of cash flows, cash and cash equivalents include cash at banks. 

Financial instruments

A financial instrument is any contract that gives rise to a financial asset of one entity and a financial liability or equity instrument 
of another entity.

a) Financial assets

i) Initial recognition and measurement

The Group qualifies financial assets to one of the following categories:

•  measured at amortised cost
•  measured at fair value through other comprehensive income
•  measured at fair value through profit or loss

The classification of financial assets at initial recognition depends on the financial asset’s contractual cash flow characteristics 
and the Group’s business model for managing them. With the exception of trade receivables that do not contain a significant 
financing component, the Group initially measures a financial asset at its fair value plus, in the case of a financial asset not at 
fair value through profit or loss, transaction costs. Trade receivables that do not contain a significant financing component are 
measured at the transaction price determined under IFRS 15.

The Group’s business model for managing financial assets refers to how the Group manages its financial assets in order to 
generate cash flows. The business model determines whether cash flows will result from collecting contractual cash flows, 
selling the financial assets, or both.

Purchases or sales of financial assets are recognised on the trade date, i.e., the date that the Group commits to purchase or 
sell the asset.

ii) Subsequent measurement

After initial recognition, the Group measures a financial asset at amortised cost (debt instruments).

iii) Financial assets at amortised cost (debt instruments)

The Group measures financial assets at amortised cost if both of the following conditions are met:

•  The financial asset is held within a business model with the objective to hold financial assets in order to collect contractual 

cash flows and

•  The contractual terms of the financial asset give rise on specified dates to cash flows that are solely payments of principal 

and interest on the principal amount outstanding

Financial  assets  at  amortised  cost  are  subsequently  measured  using  the  effective  interest  (EIR)  method  and  are  subject  to 
impairment. Gains and losses are recognised in profit or loss when the asset is derecognised, modified or impaired.

The Group’s financial assets at amortised cost includes trade, other current and non-current receivables and contract assets.

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Notes to the consolidated financial statements continued
4. Significant accounting policies continued

Notes to the consolidated financial statements continued
4. Significant accounting policies continued

FINANCIAL STATEMENTS

iv) Impairment of financial assets

As relevant for:

•  Financial assets measured at amortised cost
•  Contract assets

The  Group  measures  loss  allowances  at  an  amount  equal  to  lifetime  ECLs,  except  for  the  following,  which  are  measured  at 
12-month ECLs:

•  debt securities that are determined to have low credit risk at the reporting date
•  other debt securities and bank balances for which credit risk (i.e. the risk of default occurring over the expected life of the 

financial instrument) has not increased significantly since initial recognition

Loss allowances for trade receivables and contract assets are always measured at an amount equal to lifetime ECLs.

When  determining  whether  the  credit  risk  of  a  financial  asset  has  increased  significantly  since  initial  recognition  and  when 
estimating ECLs, the Group considers reasonable and supportable information that is relevant and available without undue cost 
or effort. This includes both quantitative and qualitative information and analysis, based on the Group’s historical experience 
and informed credit assessment, and includes forward-looking information.

The Group considers a financial asset to be in default when the financial asset is more than 180 days past due.

Lifetime ECLs are the ECLs that result from all possible default events over the expected life of a financial instrument.

Payroll related liabilities

Short-term payroll related liabilities are expensed as the related service is provided. These include salaries and wages, social 
security  contributions,  vacation  payouts,  compensation  for  illness,  bonuses,  allowances,  severance  payments,  vacation 
accruals, all of which are recognised as costs when an employee has fulfilled his duties in exchange for the received allowance.

Share-based payments

Equity-settled awards are valued at the grant date, and the fair value is charged as an expense in the income statement spread 
over the vesting period. Fair value of the awards are measured using Black-Scholes pricing model. The credit side of the entry is 
recorded in equity. Cash-settled awards are revalued at each reporting date with the fair value of the award charged to the profit 
and loss account over the vesting period and the credit side of the entry recognised as a liability.

Provisions

Provisions on obligations are accounted for only when the Group has legal obligation or irrevocable commitment as a result 
of past events, and it is probable that an outflow of resources embodying economic benefits will be required to settle it, and 
the amount of obligation can be measured reliably. Provisions are determined by discounting the expected future cash flows 
at a pre-tax rate that reflects current market assessments of the time value of money and the risks specific to the liability. The 
unwinding of the discount is recognised as finance expenses.

12-month ECLs are the portion of ECLs that result from default events that are possible within the 12 months after the reporting 
date (or a shorter period if the expected life of the instrument is less than 12 months).

Share capital

The maximum period considered when estimating ECLs is the maximum contractual period over which the Group is exposed 
to credit risk.

v) Measurement of ECLs

ECLs are a probability-weighted estimate of credit losses. Credit losses are measured as the present value of all cash shortfalls 
(i.e. the difference between the cash flows due to the entity in accordance with the contract and the cash flows that the Group 
expects to receive).

ECLs are discounted at the effective interest rate of the financial asset.

vi) Presentation of allowance for ECL in the statement of financial position

Incremental costs directly attributable to the issue of ordinary shares are recognised as deductions from equity. Income tax 
relating to transaction costs of equity transactions is accounted for in accordance with IAS 12.

Where  the  Group  purchases  its  own  equity  share  capital,  the  consideration  paid  is  deducted  from  equity  attributable  to  the 
Group’s shareholders. Where such shares are subsequently cancelled, the nominal value of the shares repurchased is deducted 
from share capital and transferred to a capital redemption reserve.

Own shares held

The Employee Benefit Trust (‘EBT’) provides for the issue of shares to Group employees principally under Performance Share Plan 
scheme. The Group has control of the EBT and therefore consolidates the EBT in the Group financial statements. Accordingly, 
shares in the Company held by the EBT are included in the balance sheet at cost as a deduction from equity.

Loss allowances for financial assets measured at amortised cost are deducted from the gross carrying amount of the assets.

vii) Write-off

Capital reorganisation reserve

The  gross  carrying  amount  of  a  financial  asset  is  written off  when  the  Group  has  no  reasonable  expectations  of  recovering 
a financial asset in its entirety or a portion thereof. For individual and corporate customers, the Group individually makes an 
assessment with respect to the timing and amount of write-off based on whether there is a reasonable expectation of recovery. 
The Group expects no significant recovery from the amount written off. However, financial assets that are written off could still 
be subject to enforcement activities in order to comply with the procedures for recovery of amounts due.

b) Financial liabilities

i) Initial recognition and measurement

Financial  liabilities  are  classified,  at  initial  recognition,  as  financial  liabilities  at  fair  value  through  profit  or  loss,  loans  and 
borrowings and payables. All financial liabilities are recognised initially at fair value and, in the case of loans and borrowings 
and payables, net of directly attributable transaction costs. The Group’s financial liabilities include trade and other payables, 
loans and borrowings, lease liabilities and financial liabilities measured at fair value with changes recognised in profit or loss.

ii) Subsequent measurement

The measurement of financial liabilities depends on their classification.

After initial recognition, the Group’s loans, borrowings and other payables are subsequently measured at amortised cost using 
the EIR method. Gains and losses are recognised in profit or loss, when the liabilities are derecognised as well as through the 
EIR amortisation process. Amortised cost is calculated by taking into account any discount or premium on acquisition and fees 
or costs that are an integral part of the EIR. The EIR amortisation is included as finance expenses in profit or loss.

c) Offsetting of financial instruments

Financial assets and financial liabilities are offset and the net amount is reported in the statement of financial position if there 
is a currently enforceable legal right to offset the recognised amounts and there is an intention to settle on a net basis, i.e. to 
realize the assets and settle the liabilities simultaneously.

The capital reorganisation reserve arose on consolidation as a result of the share for share exchange transactions that took 
place on 5 July 2021 (note 17). It represents the difference between the nominal value of shares issued by Baltic Classifieds 
Group PLC in this transaction and the share capital and other capital reserves of ANTLER TopCo S.a.r.l.

Capital redemption reserve

The capital redemption reserve arises from the purchase and subsequent cancellation of the Group’s own equity share capital.

Dividends

Dividend distribution to the Company’s shareholders is recognised as a liability in the Group’s financial statements in the period 
in which the dividend is approved by the Company’s shareholders in the case of final dividends, or the date at which they are 
paid in the case of interim dividends.

Contingencies

Contingent liabilities are not recognised in the consolidated financial statements but are disclosed unless the possibility of an 
outflow of resources embodying economic benefits is remote.

Contingent  assets  are  not  recognised  in  the  consolidated  financial  statements,  unless  the  realisation  of  income  is  virtually 
certain. They are disclosed in the consolidated financial statements when an inflow of economic benefit is probable.

Subsequent events

Events that provide additional evidence on conditions that existed at the end of the reporting period (the adjusting events) are 
recognised in the final statements. Other subsequent events are not adjusting events and are disclosed in the notes if material.

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Notes to the consolidated financial statements continued

Notes to the consolidated financial statements continued
5. Alternative performance measures (APMs) continued

FINANCIAL STATEMENTS

5. Alternative performance measures (APMs)

In the analysis of the Group’s financial performance, certain information disclosed in the financial statements may be prepared 
on a non-GAAP basis or has been derived from amounts calculated in accordance with IFRS but are not themselves an expressly 
permitted  GAAP  measure.  These  measures  are  reported  in  line  with  the  way  in  which  financial  information  is  analysed  by 
management and designed to increase comparability of the Group’s year-on-year financial position, based on its operational 
activity. These measures are not designed to be a substitute for any of the IFRS measures of performance and may not be 
directly  comparable  with  other  companies’  alternative  performance  measures.  The  key  alternative  performance  measures 
presented by the Group are:

•  Adjusted operating profit which is Operating profit after adding back acquired intangibles amortisation and one-off IPO 

related costs. This measure helps to provide an indication of the Group’s ongoing business performance.

•  EBITDA  which  is  Operating  profit  after  adding  back  depreciation  and  amortisation.  This  measure  is  used  internally  to 

assess business performance and in budgeting and forecasting.

•  EBITDA margin which is EBITDA as a percentage of revenue. Progression in EBITDA margin is an important indicator of 

the Group’s operating efficiency.

•  Adjusted EBITDA which is EBITDA after one-off IPO related costs. This is one of the key metrics used by management to 
assess operating performance of the business and is used in assessing covenant compliance for the Group’s loan facility.
•  Adjusted  EBITDA  margin  which  is  Adjusted  EBITDA  as  a  percentage  of  revenue.  Progression  in  EBITDA  margin  is  an 

important indicator of the Group’s operating efficiency.

•  Adjusted net income which is Profit for the period after adding back post-tax impact of acquired intangibles amortisation 
and one-off costs related to IPO, including IPO refinancing arrangement. It is used to arrive at Adjusted basic EPS and in 
applying the Group’s capital allocation policy.

•  Adjusted basic EPS which is Adjusted net income divided by the weighted average number of ordinary shares in issue. This 

measure helps to provide an indication of the Group’s ongoing business performance.

•  Net Debt which is calculated as total debt (bank loans principal and Osta.ee customer credit balances) less cash and cash 
equivalents. See Revenue subsection of note 4 for more information on Osta.ee credit balances. Net debt is used to arrive 
at the leverage ratio.

•  Leverage which is calculated as Net Debt as a percentage of Adjusted EBITDA over last twelve months (LTM). This measure 
is used in assessing covenant compliance for the Group’s loan facility which includes a Total Leverage Ratio covenant 
(see note 20).

•  Cash conversion which is EBITDA (or adjusted EBITDA in comparative periods) after deducting acquisition of intangible 
assets and property, plant and equipment as a percentage of EBITDA (or adjusted EBITDA in comparative periods). This 
measure is used to monitor the Group’s operational efficiency.

Reconciliation of alternative performance measures

Adjusted operating profit

Operating Profit

Acquired intangibles amortisation

IPO related fees

IPO related free share awards to employees (note 25)

Adjusted Operating Profit

EBITDA

Operating Profit

Depreciation and amortisation1

EBITDA

Adjusted EBITDA  
and Adjusted EBITDA margin

EBITDA

IPO related fees

IPO related free share awards to employees (note 25)

Adjusted EBITDA

Adjusted EBITDA margin

1 Including acquired intangibles amortisation of €16,198 thousand (€16,147 thousand in 2022).

118

2023
(€ thousands)

2022
(€ thousands)

29,056 

16,198 

- 

- 

45,254 

2023
(€ thousands)

29,056 

16,989 

46,045 

2023
(€ thousands)

46,045 

- 

- 

46,045 

76%

13,616 

16,147 

7,393 

1,378 

38,534 

2022
(€ thousands)

13,616 

16,894 

30,510 

2022
(€ thousands)

30,510 

7,393 

1,378 

39,281 

77%

Adjusted net income

Profit for the year 

Acquired intangibles amortisation

Deferred tax effect of acquired intangibles 
amortisation

IPO related fees

Tax effect of IPO related fees

IPO related free share awards to employees (note 25)

Senior Facility Agreement related early repayment 
penalty (note 20)

Senior Facility Agreement related upfront fee write off 
(note 20)

Adjusted net income

Adjusted basic EPS

Adjusted net income (€ thousands)

Weighted average number of ordinary shares (note 12)

Adjusted basic EPS (€ cents)

Net debt

Bank loan principal amount (note 20)

Customer credit balances

Total Debt

Cash and cash equivalents

Net Debt

Leverage

Net debt

Adjusted EBITDA

Total Debt

Cash conversion

Adjusted EBITDA

Acquisition of intangible assets and property, plant 
and equipment

Cash conversion

6. Operating segments

2023
(€ thousands)

23,215 

16,198 

(1,434)

                         -   

                         -   

                         -   

2022 Restated1
(€ thousands)

1,092 

               16,147 

(1,434)

                 7,393 

(70)

                 1,378 

                         -   

                 1,618 

-

37,979 

2023

37,979 

496,082,891 

7.66 

30/04/2023
(€ thousands)

70,000 

                 2,363 

             72,363 

               27,070 

             45,293 

30/04/2023
(€ thousands)

45,293 

46,045 

                 5,075 

31,198 

2022

31,198 

488,467,552 

6.39 

30/04/2022
(€ thousands)

84,000 

               2,289 

            86,289 

             19,914 

           66,375 

30/04/2022
(€ thousands)

66,375 

39,281 

                0.98 

                1.69 

2023
(€ thousands)

46,045 

(251)

2022
(€ thousands)

39,281 

(433)

                 45,794 

               38,848 

99%

99%

Operating segments are identified on the basis of internal reports about components of the Group that are regularly reviewed by 
the chief operating decision maker (“CODM”) in order to allocate resources to the segments and to assess their performance. 
The CODM has been identified as the Board of Baltic Classifieds Group PLC. 

The main focus of the Group is operating leading online classifieds platforms for automotive, real estate, jobs and services, and 
general merchandise in the Baltics. The Group’s business is managed on a consolidated level. The Board views information 
for  each  classified  platform  at  a  revenue  level  only  and  therefore  the  platforms  are  considered  products  but  not  a  separate 
line  of  business  or  segment.  The  Group  considers  itself  a  classified  business  operating  in  a  well-defined  and  economically 
similar geographical area, the Baltic countries. And therefore the Board views detailed revenue information but only views costs 
and  profit  information  at  a  Group  level.  As  such,  management  concluded  that  BCG  has  one  operating  segment,  which  also 
represents one reporting segment.

The revenue break-down is disclosed by primary geographical markets, key revenue streams and revenue by business lines in 
accordance with IFRS 15 in note 7.

Of the total intangible assets and goodwill, 69% (70% in 2022) is located in Lithuania, 30% (29% in 2022) in Estonia and 1% (1% 
in 2022) in Latvia.

1 See note 3 for further details.

119

Baltic Classifieds Group PLC Annual Report and Accounts 2023Baltic Classifieds Group PLC Annual Report and Accounts 2023 
 
FINANCIAL STATEMENTS

Notes to the consolidated financial statements continued

Notes to the consolidated financial statements continued
7. Revenue continued

FINANCIAL STATEMENTS

7. Revenue

In the following tables, revenue from contracts with customers is disaggregated by primary geographical markets, key revenue 
streams and revenue by business lines.

Primary geographic markets

2023
(€ thousands)

2022
(€ thousands)

Lithuania

Estonia

Latvia

Total

Key revenue streams

Advertising revenue

Listings revenue

 - Listings revenue: B2C

 - Listings revenue: C2C

Ancillary revenue1 

Total

Revenue by business lines

Automotive

 - Advertising revenue

 - Listings revenue: B2C

 - Listings revenue: C2C

 - Ancillary revenue

Real Estate

 - Advertising revenue

 - Listings revenue: B2C

 - Listings revenue: C2C

 - Ancillary revenue

Generalist

 - Advertising revenue

 - Listings revenue: B2C

 - Listings revenue: C2C

 - Ancillary revenue

Jobs & Services

 - Advertising revenue

 - Listings revenue: B2C

 - Listings revenue: C2C

 - Ancillary revenue

Total

42,407 

17,203 

1,204 

60,814 

35,236

14,620

1,103

50,959

2023
(€ thousands)

2022
(€ thousands)

3,728 

53,750 

29,765 

23,985 

3,336 

60,814 

2023
(€ thousands)

 22,236

1,101

9,908

8,167

3,060

 15,044

 1,836

 8,653

 4,494

  61

 11,744

764

1,229

9,536

215

 11,790

  27

 9,975

 1,788

-

 60,814

3,731

43,725

24,590

19,135

3,503

50,959

2022
(€ thousands)

18,293

1,122

7,432

6,507

3,232

12,451

1,903

7,052

3,439

57

10,397

701

1,282

8,200

214

9,818

7

8,822

988

1

50,959

Contract liabilities

Contract liabilities1 include consideration received in advance of the satisfaction of performance obligations. The movement in 
contract liabilities is provided below:

2023 (€ thousands)

2022 (€ thousands)

Opening balance

Recognised in revenue in the period

Advance consideration received

Closing balance

8. Operating profit

Operating profit is after charging the following:

Labour costs2

Depreciation and amortisation

Advertising and marketing services

IT expenses

Impairment (loss) / reversal on trade receivables and 
contract assets

Other3

 2,982

(5,620)

 6,352

 3,714

 1,464

(4,333)

 5,851

 2,982

2023 (€ thousands)

2022 (€ thousands)

(9,605)

(16,989)

(971)

(725)

(79)

(3,398)

(31,767)

(8,886)

(16,894)

(841)

(692)

(59)

(9,977)

(37,349)

Services provided by the Company’s auditors

2023 (€ thousands)

2022 (€ thousands)

Fees payable for audit services:

Audit of the Company and consolidated financial 
statements4

Audit of the Company’s subsidiaries pursuant to 
legislation

Total audit remuneration

Fees payable for other services:

- Audit related assurance services

- Transaction related services5

- Other assurance services5

- Tax advisory services

Total non-audit remuneration

Total

(563)

(197)

(760)

- 

-

-

-

- 

(760)

(244)

(103)

(347)

(110)

(532)

(267)

-

(909)

(1,256)

Due to the large number of customers the Group serves, there are no individual customers whose revenue is greater than 10% 
of the Group’s total revenue in all periods presented in these financial statements.

1 Ancillary revenue includes revenue from financial intermediation, subscription services, and other. Financial intermediation revenue accounts for 91% of the total ancillary 
revenue for the year ending 30 April 2023 and 94% of the total ancillary revenue for the year ending 30 April 2022.

1 Contract liabilities amount in the statement of financial position also include prepayments received from customers.

2 For the year ended 30 April 2022 labour costs include €1,378 thousand IPO related free share awards expenses (note 25). 

3 Other expenses for the year ended 30 April 2022 include €7,393 thousand fees and costs incurred in relation to the Initial Public Offering (IPO).

4 In 2023, fees payable for audit of the Company and consolidated financial statements consist of audit fees for current financial year €461 thousand and previous financial 
year €102 thousand.

5 Transaction related and other assurance services provided by the Company’s auditors during the year ended 30 April 2022 relate to the IPO. 

120

121

Baltic Classifieds Group PLC Annual Report and Accounts 2023Baltic Classifieds Group PLC Annual Report and Accounts 2023FINANCIAL STATEMENTS

Notes to the consolidated financial statements continued

Notes to the consolidated financial statements continued
11. Income taxes continued

FINANCIAL STATEMENTS

2023 (€ thousands)

2022 (€ thousands)

Summary of taxation rates by country is presented below: 

9. Employee numbers and costs

The average number of persons employed (including Executive Directors but excluding 5 Non-Executive Directors) during the 
year was 147 (139 in 2022).

The  average  number  of  full-time  equivalent  persons  employed  (including  Executive  Directors  but  excluding  5  Non-Executive 
Directors) during the year, analysed by category, was as follows:

Administration

Key Management Personnel (note 24)

Total

The aggregate payroll costs of these persons were as follows:

2023 (number)

2022 (number)

125 

6 

131 

120 

6 

126 

Wages and salaries

Social security costs

Share-based payment costs (note 25)

Total

10. Net finance costs

Other financial income

Total finance income

Interest expenses1

Commitment and agency fees

Other financial expenses2 

Interest unwind on lease liabilities

Total finance expenses

Net finance costs recognised in profit or loss

11. Income taxes

(a) Tax recognised in profit or loss

Current tax expense

Current year 

Deferred tax expense

Change in deferred tax

Tax expense

(7,034)

(726)

(7,760)

(1,567)

(9,327)

(6,219)

(645)

(6,864)

(2,022)

(8,886)

2023 (€ thousands)

2022 (€ thousands)

7 

7 

(2,602)

(80)

(1)

(15)

(2,698)

(2,691)

138

138

(9,426)

(132)

(1,734)

(17)

(11,309)

(11,171)

2023  
(€ thousands)

2022 Restated3 
(€ thousands)

(4,904)

1,754 

(3,150)

(3,102)

1,749 

(1,353)

Tax  losses  can  be  transferred  between  companies  within  the  same  tax  group  effectively  reducing  consolidated  income  tax 
expense.

1 Interest expense for the year ended 30 April 2022 contains €5,075 thousand of upfront fee that was written off upon the repayment of Senior Facility Agreement in July 
2021.

(b) Factors affecting the tax expense for the year

The table below explains the differences between the expected tax expense and the Group’s total tax expense for each year.

2023 
(€ thousands)

2022 Restated1 
(€ thousands)

Profit before tax

Tax at the domestic rates applicable to profits in the coun-
tries concerned2

Non-deductible expenses

Tax on distributions by subsidiary

Recognition of previously unrecognised (derecognition of 
previously recognised) deductible temporary differences

Prior year adjustments

United Kingdom3

Lithuania

Latvia4

Estonia4

Luxembourg

26,365 

(2,988)

(127)

(85)

50 

(3,150)

2023

25%

15%

20%

20%

-

2,445 

369

(1,664)

(58)

-

-

(1,353)

2022

19%

15%

20%

20%

25%

(c) Movement in deferred tax balances

For the year ended  
30 April 2022:

Intangible assets 
amortisation
Other temporary 
differences
Tax assets (liabilities) 
before set-off

Set-off of tax6 

Net tax assets 
(liabilities)

Net balance  
at 30 April 2021
Restated1
(€ thousands)

Recognised  
in profit or loss
Restated1
(€ thousands)

(7,952)

1,691

358

59

(7,594)

1,750

-

-

(7,594)

1,750

Recognised 
 in equity
(€ thousands)

Net balance at 
30 April 2022
(€ thousands)

Deferred  
tax asset
(€ thousands)

Deferred  
tax liability
(€ thousands)

-

-

- 

- 

-

(6,261)

417

(5,844)

-

417

417

-

(417)

(6,261)

-

(6,261)

417

(5,844)

-

(5,844)

For the year ended  
30 April 2023:

Net balance  
at 30 April 2022
(€ thousands)

Recognised  
in profit or loss
(€ thousands)

Recognised 
 in equity5
(€ thousands)

Net balance at 
30 April 2023
(€ thousands)

Deferred  
tax asset
(€ thousands)

Deferred  
tax liability
(€ thousands)

Intangible assets 
amortisation
Capitalized borrowing 
costs

Tax losses

Other temporary 
differences
Tax assets (liabilities) 
before set-off

Set-off of tax6

Net tax assets 
(liabilities)

1 See note 3 for further details.

(6,261)

1,434 

- 

- 

417 

(64)

153 

231 

(5,844)

1,754 

-

- 

(5,844)

1,754 

-

-

-

20 

20 

 -

20

(4,827)

(64)

153 

668 

(4,070)

- 

- 

153 

668 

821 

- 

(668)

(4,827)

(64)

- 

- 

(4,891)

668 

(4,070)

153 

(4,223)

2 For the year ended 2022, the expected tax amount, being the tax at the domestic rates applicable to profits in the countries concerned, is a tax credit overall due to the 
losses incurred by the parent company domiciled in the United Kingdom as a result of IPO related costs, which has a higher corporate income tax rate than the countries 
in which the profits were generated.

3 19% until 31 March 2023.

4 0% income tax rate applies in Estonia and Latvia if there are no profit distributions. 

5 Taxation on items taken directly to equity of €20 thousand (nil in 2022) relates to share-based payments.

2 Other financial expenses for the year ended 30 April 2022 contain €1,618 thousand of Senior Facility Agreement related early repayment fee.

6 Set-off is allowed as it is the same jurisdiction (Lithuania).

3 See note 3 for further details.

122

123

Baltic Classifieds Group PLC Annual Report and Accounts 2023Baltic Classifieds Group PLC Annual Report and Accounts 2023FINANCIAL STATEMENTS

Notes to the consolidated financial statements continued
11. Income taxes continued

Notes to the consolidated financial statements continued
12. Earnings per share continued

FINANCIAL STATEMENTS

(d) Unrecognised deferred tax assets and liabilities

The reconciliation of the weighted average number of shares is provided below:

Deferred  tax  assets  have  not  been  recognised  in  respect  to  the  tax  losses  incurred  by  UAB  Antler  Group,  because  it  is  not 
probable that future taxable profit will be available in UAB Antler Group against which the Group can use the benefits therefrom.

Tax losses

2023 (€ thousands)

2022 (€ thousands)

Gross amount

Tax effect

Gross amount

Tax effect

(26,229)

(26,229)

3,934 

3,934 

(26,229)

(26,229)

3,934

3,934

The aggregate amount of temporary differences associated with investments in subsidiaries for which deferred tax liabilities 
have not been recognised is €7,270 thousand (€6,109 thousand in 2022). No deferred tax liability has been recognised as the 
Company is able to control the timing of distributions from these subsidiaries and is not expected to distribute these profits in 
the foreseeable future.

(e) Tax losses carried forward

2023

2022

Number of shares

Number of shares

Issued ordinary shares at 1 May less ordinary shares held by EBT

498,292,405 

435,265,078

Weighted effect of issued ordinary shares

Weighted effect of ordinary shares purchased by EBT 

Weighted effect of own shares purchased for cancellation

- 

(1,114,685)

(1,094,829)

53,415,350

(212,877)

-

Weighted average number of ordinary shares at 30 April

496,082,891 

488,467,552

13. Intangible assets and goodwill

Goodwill
(€ thousands)

Trademarks 
and domains
(€ thousands)

Relationship 
with clients
(€ thousands)

Other 
intangible 
assets
(€ thousands)

Total
(€ thousands)

Tax  losses  carried  forward  for  which  no  deferred  tax  asset  has  been  recognised  were  incurred  by  the  Company’s  indirect 
subsidiary UAB Antler Group prior to being eligible for transfer to other Group companies. 

Cost

According  to Lithuanian legislation, deductible tax losses carried forward can be used to reduce the taxable income earned 
during the reporting year by maximum 70% of respective legal entity with no Group relief benefit. Tax losses can be carried 
forward for an indefinite period, except for the losses incurred as a result of disposal of securities and/or derivative financial 
instruments. Such carrying forward is disrupted if the Group and the Company stops its activities due to which these losses 
were incurred except when the Group and the Company does not continue its activities due to reasons which do not depend on 
the Company itself. The losses from disposal of securities and/or derivative financial instruments can be carried forward for 5 
consecutive years and can only be used to reduce the taxable income earned from transactions of the same nature.

Tax losses carried forward by expiration:

Do not expire

Total

12. Earnings per share

2023 (€ thousands)

2022 (€ thousands)

(26,229)

(26,229)

(26,229)

(26,229)

Weighted average number of shares outstanding

496,082,891 

488,467,552

Dilution effect on the weighted average number of shares

279,681

-

Diluted weighted average number of shares outstanding

496,362,572 

488,467,552

Profit / (loss) attributable to owners of the Company (€ thousands)

Basic earnings per share (€ cents)

Diluted earnings per share (€ cents)

23,215

4.68

4.68

1,092

0.22

0.22

2023

2022 Restated1

Basic earnings per share (EPS) amounts are calculated by dividing net profit for the year attributable to ordinary equity holders 
of the parent by the weighted average number of ordinary shares outstanding during the year. The weighted average number of 
shares for the comparative period has been stated as if the Group share for share exchange (see note 17) has occurred at the 
beginning of the comparative period.

In  calculating  diluted  EPS,  the  weighted  average  number  of  ordinary  shares  in  issue  is  adjusted  to  assume  conversion  of 
all  potentially  dilutive  shares.  The  Group’s  potentially  dilutive  instruments  are  in  respect  of  share-based  incentives  granted 
to  employees.  Options  under  the  Performance  Share  Plan  (note  25)  are  contingently  issuable  shares  and  are  therefore  only 
included within the calculation of diluted EPS if the performance conditions are satisfied. 

The average market value of the Group’s shares for the purposes of calculating the dilutive effect of share-based incentives was 
based on quoted market prices during the period which the share-based incentives were outstanding.

Balance at 1 May 2021

328,732 

63,220 

50,710 

1,347 

444,009

Disposals

-

-

-

Balance at 30 April 2022

328,732 

63,220 

50,710 

(23)

1,324

(23)

443,986

Balance at 1 May 2022

328,732 

63,220 

50,710 

1,324

443,986

Acquisitions

Disposals

1,229

-

120

-

250

-

-

(33)

1,599

(33)

Balance at 30 April 2023

329,961 

63,340

50,960

1,291 

445,552 

Accumulated amortisation and impairment losses

Balance at 1 May 2021

Amortisation

Disposals

Balance at 30 April 2022

Balance at 30 April 2022

Amortisation

Disposals

Balance at 30 April 2023

Carrying amounts

Balance at 30 April 2021

Balance at 30 April 2022

Balance at 30 April 2023

- 

-

-

-

-

-

-

10,693 

16,132 

6,323

9,824

17,016

25,956

17,016

6,332

25,956

9,866

23,348

35,822

275

273

(23)

525

525

257

(33)

749

27,100 

16,420

(23)

43,497

43,497

16,455

(33)

59,919

328,732 

52,527 

34,578 

1,072 

416,909 

328,732

329,961 

46,204

39,992

24,754

15,138

799

542

400,489

385,633

Impairment testing for cash generating units containing goodwill

The following carrying amounts of goodwill are allocated to each cash-generating unit within the Group:

Diginet LTU UAB

AllePal OU

Kinnisvaraportaal OU

City24 SIA

VIN Solutions OU

2023 (€ thousands)

2022 (€ thousands)

           228,515 

             82,297 

             13,976 

             3,998 

              1,175 

         329,961 

         228,515 

           82,027 

           13,976 

             3,039 

             1,175 

328,732

1 See note 3 for further details.

124

125

Baltic Classifieds Group PLC Annual Report and Accounts 2023Baltic Classifieds Group PLC Annual Report and Accounts 2023FINANCIAL STATEMENTS

Notes to the consolidated financial statements continued
13. Intangible assets and goodwill continued

Notes to the consolidated financial statements continued

FINANCIAL STATEMENTS

The smallest groups of assets that generate cash inflows from continuing use are legal entities based in Lithuania, Estonia and 
Latvia. The recoverable amounts of each cash generating unit as at 30 April 2023 and 2022 were determined based on the value 
in use calculations that use cash flow projections based on the five-year financial forecasts. The first year in the forecasts is the 
official budget approved by the Board, with the remaining years forecast prepared by management. The post-tax discount rates 
applied to the post-tax cashflows are derived from the post-tax weighted cost of capital. The discount rate takes into account 
the risk-free rate of return, the market risk premium and beta factor reflecting the average beta for the Group. The assumptions 
used in the calculation of the Group’s weighted average cost of capital are benchmarked to externally available data. Terminal 
value growth rate was set for each CGU with reference to the long-term growth rate for the market and territory in which the 
CGU operates. Budgeted revenues and expenses were estimated based on past performance and management’s expectation of 
growth from pricing, volume and product development. Due, in part, to rapid technological changes, evolving industry standards 
and  changing  needs  and  preferences  of  listers  and  consumers,  the  Group’s  competitive  landscape  is  changing  rapidly.  It  is, 
therefore, difficult for the Group to accurately assess or predict the Group’s future competitors and the competitive threats the 
Group may be facing.

The key assumptions used for the value in use calculations are as follows:

2023

In percent

Diginet LTU 
UAB

AllePal OÜ 

Kinnisvara-
portaal OÜ 

City24 SIA

VIN 
SolutionsOÜ 

Discount rate (pre-tax)

Terminal value growth rate

12%

2.5%

13%

2.5%

13%

2.5%

14%

2.5%

13%

2.5%

2022

In percent

Diginet LTU 
UAB

AllePal OÜ 

Kinnisvara-
portaal OÜ 

City24 SIA

VIN 
SolutionsOÜ 

Discount rate (pre-tax)

Terminal value growth rate

9%

2.0%

9%

2.0%

9%

2.0%

10%

2.0%

9%

2.0%

The  value  in  use  forecasts  assume  growth  in  revenue  in  the  initial  five-year  period.  Key  drivers  to  future  growth  rates  are 
dependent on the Group’s ability to maintain and grow income streams. The level of headroom may change if different growth 
rate assumptions or a different pre-tax rates were used in the cashflow projections. Therefore, revenue growth and discount 
rate are considered to be key assumptions. The discount rate has increased compared to last year reflecting an increase in the 
risk-free rate of return and market risk premium.

Having completed the impairment review for the year ended 30 April 2023, no impairment has been recognised in relation to any 
of the CGU’s (for the period ended 30 April 2022: no impairment).

Sensitivity in changes to key assumptions

Management  has  considered  reasonably  possible  although  not  currently  expected  changes  in  three  key  assumptions  being 
revenue growth, pre-tax discount rate and terminal growth. There are no changes to the key assumptions that are considered 
by the Directors to be reasonably possible, which give rise to an impairment of goodwill relating to any of the CGU’s, except for 
Vin Solutions OÜ CGU.

Vin Solutions OÜ CGU

The estimated Vin Solutions OÜ CGU recoverable amount exceeds the CGU’s carrying amount by €313 thousand. Vin Solutions 
revenue is forecasted to grow 65% in the initial five-year period as a result of a project together with Autoplius whereby car 
history  reports  service  will  be  sold  to  customers  in  Lithuania.  If  the  forecasted  revenue  growth  in  the  initial  five-year  period 
used in the value-in-use calculation for Vin Solutions OÜ CGU had been 15pp lower than management’s estimate (50% instead 
of 65%), the group would have had to recognise an impairment against the carrying amount goodwill of €379 thousand. If the 
revenue growth in the initial five-year period was 6pp lower than management’s estimate, VIN Solutions OÜ CGU recoverable 
amount would equal its carrying amount. 

If the pre-tax discount rate used in the value-in-use calculation for Vin Solutions OÜ CGU had been 3pp higher than management’s 
estimate (13% instead of 10%), the group would have had to recognise an impairment against the carrying amount goodwill of 
€149 thousand. If the pre-tax discount rate was 2pp higher than the management’s estimate, VIN Solutions OÜ CGU recoverable 
amount would equal its carrying amount. 

If the forecasted revenue growth in the initial five-year period used in the value-in-use calculation for Vin Solutions OÜ CGU had 
been 10pp lower and pre-tax discount rate was 1pp higher than management’s estimate, the group would have had to recognise 
an impairment against the carrying amount goodwill of €310 thousand. If the revenue growth in the initial five-year period was 
3pp lower and pre-tax discount rate was 1pp higher than management’s estimates, VIN Solutions OÜ CGU recoverable amount 
would equal its carrying amount. 

There  are  no  changes  to  the  terminal  growth  rate  that  are  considered  to  be  reasonably  possible,  that  would  give  rise  to  an 
impairment of VIN Solutions OÜ CGU.

14. Right-of-use assets

Buildings
(€ thousands)

Vehicles
(€ thousands)

Other
(€ thousands)

Total
(€ thousands)

Cost

Balance at 30 April 2021

Acquisitions

Disposals

Re-assessment

Balance as at 30 April 2022

Acquisitions

Disposals

Re-assessment

Balance as at 30 April 2023

Accumulated depreciation and impairment losses

Balance at 30 April 2021

Depreciation 

Disposals

Balance as at 30 April 2022

Depreciation 

Disposals

Balance as at 30 April 2023

Carrying amounts

Balance at 30 April 2021

Balance at 30 April 2022

Balance at 30 April 2023

996 

-

-

30 

1,026 

56 

(159)

731 

1,654 

420 

256

-

676 

260 

(109)

827 

576 

350 

827 

255

22 

(89)

- 

188 

-

-

1 

189

85 

43 

(26)

102 

37 

-

139 

170 

86 

50

29 

15

-

- 

44 

-

-

-

44

14 

9 

-

23 

14 

-

37 

15 

21 

7 

1,280 

37 

(89)

30 

1,258 

56 

(159)

732 

1,887 

519 

308

(26)

801 

311

(109)

1,003

761 

457

884 

Certain lease rentals include extension options. In 2023, the Group extended the term of the existing lease of Vilnius office space 
which resulted in a lease-reassessment.

15. Trade and other receivables

Trade receivables

Expected credit loss on trade receivables

Other short-term receivables

Total

2023 (€ thousands)

2022 (€ thousands)

3,322 

(45)

70

3,347 

3,002

(71)

39

2,970

Trade  and  other  receivables  are  non-interest  bearing.  The  Group  has  recognized  impairment  losses  in  the  amount  of  €45 
thousand as at 30 April 2023 (€71 thousand as at 30 April 2022). Change in impairment losses for trade receivables, netted with 
recoveries, for financial year amounted to €79 thousand as at 30 April 2023 and €59 thousand as at 30 April 2022. As at 30 April 
2023 and 30 April 2022, there are no pledges on trade receivables.

Reconciliation of changes in impairment allowance for trade receivables:

Balance at 30 April 2021

Recoveries

Write offs

Changes in allowance and allowance recognised for new financial assets originated

Balance as at 30 April 2022

Recoveries

Write offs

Changes in allowance and allowance recognised for new financial assets originated

Balance as at 30 April 2023

(€ thousands)

(84)

77

72

(136)

(71)

70 

105 

(149)

(45)

126

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Baltic Classifieds Group PLC Annual Report and Accounts 2023Baltic Classifieds Group PLC Annual Report and Accounts 2023FINANCIAL STATEMENTS

Notes to the consolidated financial statements continued

Notes to the consolidated financial statements continued

FINANCIAL STATEMENTS

16. Cash and cash equivalents

19. Dividends

The balance of the Group’s cash and cash equivalents as at 30 April 2023 and 30 April 2022 comprises of cash in banks. The 
credit rating of banks the Group holds its cash and cash equivalents varies from A1 to Baa3 as per Moody’s ratings.

As at 30 April 2023 and 30 April 2022, there are no restrictions on cash in Group’s bank accounts.

17. Equity

Balance as at 1 May 2021

Group restructure:

•  Redeemable preference share redeemed
•  Share issue for IPO
•  Share issue related transaction costs

Nominal value of ordinary shares reduced and share premium 
cancelled to create distributable reserves

Shares issued to satisfy IPO related free share awards (note 25)

392,405

Balance as at 30 April 2022

Purchase and cancellation of own shares

Balance as at 30 April 2023

500,392,405

(3,429,240)

496 963 165

Number  
of shares

Share capital 
amount
(€ thousands)

Share premium 
amount
(€ thousands)

435,265,079

506,509

-

64,734,921

-

-

(57)

75,322

-

-

-

48,959

(5,816)

(575,956)

(43,143)

4

5,822

(39)

5,783 

-

-

-

-

On 5 July 2021 BCG was inserted into the Group’s holding structure via a share for share exchange with the shareholders of a 
previous top holding entity, ANTLER TopCo S.a.r.l: 

1) BCG issued 38,740,076 ordinary shares at £1 (€1.16) each in the share for share exchange to acquire ANTLER Management 
S.A. that was a minority shareholder of ANTLER TopCo S.a.r.l.

2) BCG issued 396,525,002 ordinary shares at £1 (€1.16) each in the share for share exchange to acquire the rest of ANTLER 
TopCo S.a.r.l.

3) 1 redeemable preference share with a value of £49,999 (€57,487) per share was redeemed.

On 5 July 2021 BCG issued 64,734,921 ordinary shares with a value of £1 (€1.16) each that were listed at £1.65 (€1.92) on the 
London Stock Exchange. 

Share issue related expenses amounting to €5,816 thousand were set against the share premium that arose during the listing, 
out of which €2,942 thousand relate to the underwriting fee that reduced the cash received from the IPO proceeds. 

On 23 September 2021 BCG undertook a Court approved capital reduction to create distributable reserves. The entire amount 
standing to the credit of BCG share premium account was cancelled and the nominal value of each ordinary share in issue in the 
capital of BCG was reduced from £1 (€1.15) to £0.01 (€0.01). This created a total of €619,100 thousand in distributable reserves.

On 19 October 2021 BCG issued 392 405 shares with a value of £0.01 (€0.01) each to be gifted, on an unrestricted basis, to all 
employees other than the Executive Directors and the rest of the Senior Management team.

Share capital and share premium in the comparative periods have been stated as if the Group share for share exchange has 
occurred at the beginning of the comparative periods. For this reason, a capital reorganisation reserve has been created which 
comprises  a  difference  between  the  recalculated  share  capital  amount  and  the  total  of  share  capital  and  share  premium  of 
ANTLER TopCo S.a.r.l.

Included within shares in issue at 30 April 2023 are 3,600,000 (2,100,000 in at 30 April 2022) shares held by the Employee Benefit 
Trust (“EBT”) (note 18).

18. Own shares held

Balance as at 1 May 2021

Purchase of shares for performance share plan1

Balance as at 30 April 2022

Purchase of shares for performance share plan1

Balance as at 30 April 2023

Shares held by EBT

Amount  (€ thousands)

-

3,418

3,418

2,834

6,252

Number

-

2,100,000

2,100,000

1,500,000

3,600,000

1 Shares were purchased on 29 July 2022 at a price of £1.54 (€1.84) per share and on 2 August 2022 at a price of £1.62 (€1.93) per share. Stamp duty reserve tax and 
commissions amounting to €12 thousand were capitalised in the year (€16 thousand in 2022).

€ cents per share

€ thousands

€ cents per share

€ thousands

2023

2022

2022 final dividend paid

                   1.4 

               6,955 

2023 interim dividend paid

                   0.8 

               3,963 

Total

2.2 

10,918

-

-

-

-

-

-

The  proposed  final  dividend  for  the  year  ended  30  April  2023  of  1.7  €  cents  per  share  is  subject  to  approval  by  Company 
shareholders at the Annual General Meeting (‘AGM’) and hence has not been included as a liability in the financial statements. 
The 2023 final dividend will be paid on 13 October 2023 to shareholders on the register at the close of business on 8 September 
2023 and the payment will comprise approximately €8,400 thousand of cash.

The Directors intend to return one third of Adjusted net income (as defined and reconciled in note 5) each year via an interim and 
final dividend, split one third and two thirds, respectively. Adjusted net income (as reconciled in note 5) for 2023 was €37,979 
thousand (€31,198 in 2022).

20. Loans and borrowings

Non-current liabilities

Bank loan

Lease liabilities

Current liabilities

Bank loan

Lease liabilities

Bank loan:

2023 (€ thousands)

2022 (€ thousands)

68,716

515

69,231

82,311

167

82,478

2023 (€ thousands)

2022 (€ thousands)

180

282

462

121

202

323

Period end

Maturity

Loan currency

Effective interest rate Amount (€ thousands)

Bank Loan

Bank Loan

30 April 2023

30 April 2022

2026 July

2026 July

€

€

2.91%

4.04%1

68,896

82,432 

In July 2021 the Group drew down a new loan consisting of Facility B (€98,000 thousand) and agreed on a new revolving credit 
facility of €10,000 thousand. The previous loan was fully repaid in July 2021. Due to early repayment the Group paid an early 
repayment fee that amounted to €1,618 thousand (included within other financial expenses for the year ended 30 April 2022). 
The Group also wrote-off a capitalised upfront fee that amounted to €5,075 thousand (included within interest expenses for the 
year ended 30 April 2022).

As at 30 April 2023 the loan comprised of Facility B (outstanding balance: €70,000 thousand as €14,000 thousand was repaid 
during  the  financial  year),  the  undrawn  revolving  credit  facility amounted  to  €10,000  thousand.  As  at 30  April  2022  the  loan 
comprised of Facility B (outstanding balance: €84,000 thousand), the undrawn revolving credit facility amounted to €10,000 
thousand. 

Capitalised debt issue costs amounted to €1,284 thousand and €1,689 thousand for the year ended 30 April 2023 and 30 April 
2022 respectively. Interest payable amounted to €180 thousand and €121 thousand for the year ended 30 April 2023 and 30 
April 2022 respectively.

The loan agreement prescribes a Total Leverage Ratio covenant. Total Leverage Ratio is calculated as Net Debt over last twelve 
months (LTM) of Adjusted EBITDA and shall not exceed 5.50:1. As at 30 April 2023 and 30 April 2022, the Group complied with 
the covenant prescribed in the loan agreement.

As per the same agreement, the interest margin for each facility is tied to the Total Leverage Ratio at each interest calculation 
date on a semi-annual basis:

1 Effective interest rate for the year ended 30 April 2022 includes 2 months’ worth of interest on a pre-IPO higher margin loan that was repaid in July 2021. Since IPO the 
interest rate margin has reduced to 2.0% due to lower leverage and even further reduced to 1.75% after publishing the first set of annual financial statements, however the 
positive impact of the reduction was partly offset by the increase in EURIBOR.

128

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Baltic Classifieds Group PLC Annual Report and Accounts 2023Baltic Classifieds Group PLC Annual Report and Accounts 2023FINANCIAL STATEMENTS

Total Leverage Ratio

Greater than 4.50:1

Equal to or less than 4.50:1 but greater than 4.00:1

Equal to or less than 4.00:1 but greater than 3.50:1

Equal to or less than 3.50:1 but greater than 3.00:1

Equal to or less than 3.00:1 but greater than 2.75:1

Equal to or less than 2.75:1 but greater than 2.50:1

Equal to or less than 2.50:1

Notes to the consolidated financial statements continued
20. Loans and borrowings continued

Facility B Margin  (% p.a.)

Revolving Facility Margin (% p.a.)

3.50

3.00

2.75

2.50

2.25

2.00

1.75

3.50

3.00

2.75

2.50

2.25

2.00

1.75

The following pledges and securities were granted as of 30 April 2023 and 30 April 2022: group companies shares. The carrying 
amount of pledged assets is as follows:

Pledged assets

Group companies shares1

2023 (€ thousands)

2022 (€ thousands)

332,227

332,227

332,227

332,227

Reconciliation of movements of liabilities to cashflows arising from financing 
activities

Balance as at 1 May 2021

Changes from financing cash flows

•  Proceeds from loans and borrowings
•  Repayment of borrowings
•  Payment of lease liabilities

Total changes from financing cash flows

Other liability related changes

•  New leases
•  Lease disposal
•  Capitalised borrowing costs
•  Capitalised borrowing costs write off
• 
• 

Interest expenses

Interest paid

Total other liability related changes

Balance as at 30 April 2022

Borrowings  
(€ thousands)

212,463 

Lease liabilities  
(€ thousands)

Total  
(€ thousands)

663 

213,126 

96,650 

(228,295)

- 

(131,645)

- 

- 

(676)

5,075 

4,351 

(7,136)

1,614 

82,432 

- 

- 

(305)

(305)

67

(56)

- 

-

17 

(17)

 11

369 

96,650 

(228,295)

(305)

(131,950)

67 

(56)

(676)

5,075 

4,368 

(7,153)

1,625 

82,801 

Balance as at 1 May 2022

82,432 

369 

82,801  

Changes from financing cash flows
•  Repayment of borrowings
•  Payment of lease liabilities

Total changes from financing cash flows

Other liability related changes

•  New leases and lease reassessments
•  Lease disposal
• 
• 

Interest expenses

Interest paid

Total other liability related changes

Balance as at 30 April 2023

(14,000)

- 

(14,000)

- 

- 

2,602 

(2,138)

464 

68,896 

- 

(247)

(247)

721 

(46)

15 

(15)

675 

797 

(14,000)

(247)

(14,247)

721 

(46)

2,617 

(2,153)

1,139 

69,693 

1 As defined in the loan agreement, the pledged assets include the shares held by Group companies (see the full list of subsidiaries in note 28):

•  the shares of UAB Antler Group that are held by BCG HoldCo Limited;
•  the shares of Baltics Classifieds Group OÜ and UAB Diginet LTU that are held by UAB Antler Group;
•  the shares of AllePal OÜ that are held by Baltics Classifieds Group OÜ. 

Notes to the consolidated financial statements continued

FINANCIAL STATEMENTS

21. Trade and other payables

Trade payables

Accrued expenses

Other tax

Customer credit balances

Other payables

2023 (€ thousands)

2022 (€ thousands)

299 

391

1,326 

2,363 

130 

4,509

235

344

1,578

2,289

12

4,458

22. Financial risk management

In its activities, the Group is exposed to various financial risks: market risk (including interest rate risk), credit risk and liquidity 
risk. The Directors are responsible for creation and control of overall risk management policy in the Group.

Risk  management  policies  are  established  to  identify  and  analyse  the  risks  faced  by  the  Group,  and  to  set  appropriate  risk 
limits and controls. Risk management policies and systems are reviewed on a regular basis to reflect changes in the market 
conditions  and  the  Group‘s  activities.  The  Group,  through  its  training  and  management  standards  and  procedures,  aims  to 
develop a disciplined and constructive control environment in which all employees understand their roles and obligations. From 
time to time, the Group may use derivative financial instruments in order to hedge against certain risks.

The note below presents information about the Group’s exposure to each of the above risks, the Group’s objectives, policies and 
processes for measuring and managing the risk, and the Group’s management of capital.

(a) Credit risk

Credit risk is the risk of Group's financial loss if a customer or counterparty fails to comply with contractual obligations. Credit risk 
is controlled by applying credit limits depending on the risk profile of the customer and monitoring debt collection procedures.

The carrying amount of financial assets represents the maximum credit exposure. The maximum exposure to credit risk at the 
reporting date was as follows:

Trade receivables

Other short term receivables

Cash and cash equivalents

Note

2023 (€ thousands)

2022 (€ thousands)

15

15

16

3,277

70

27,070 

30,417 

2,931 

39 

19,914 

22,884

The Group’s exposure to credit risk is influenced mainly by the individual characteristics of each customer. However, management 
also considers the factors that may influence the credit risk of its customer base, including the default risk associated with the 
industry and country in which customers operate.

Credit  risk  related  to  loans  receivable  is  managed  by  monitoring  counterparty’s  profitability  and  their  cash  flow  projections. 
Credit risk related to cash and cash equivalent balances is managed by monitoring credit ratings of the Group’s banks. 

Expected credit loss assessment for trade receivables

The Group allocates each exposure to a credit risk grade based on data that is determined to be predictive of the risk of loss 
(including but not limited to external ratings, audited consolidated financial statements, management accounts and cash flow 
projections and available press information about customers) and applying experienced credit judgement.

Credit risk grades are defined using qualitative and quantitative factors that are indicative of the risk of default and are aligned 
to external credit rating definitions from agencies.

An  ECL  rate  is  calculated  based  on  delinquency  status  and  actual  credit  loss  experience  over  the  past  three  years.  These 
rates  are  multiplied  by  scalar  factors  to  reflect  differences  between  economic  conditions  during  the  period  over  which  the 
historical data has been collected, current conditions and the Group’s view of economic conditions over the expected lives of 
the receivables.

The trade receivables do not have a significant financing component. The Group’s credit terms on sales to business customers 
are 7-60 days from receipt of the invoice by the customer. For sales to private customers, the Group collects payments instantly 
at the time of the transaction and is not exposed to credit risk.

130

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Baltic Classifieds Group PLC Annual Report and Accounts 2023Baltic Classifieds Group PLC Annual Report and Accounts 2023FINANCIAL STATEMENTS

Notes to the consolidated financial statements continued
22. Financial risk management continued

Notes to the consolidated financial statements continued
22. Financial risk management continued

FINANCIAL STATEMENTS

The Group applies the simplified approach for trade receivables. 

The Group has elected to use a provision matrix to calculate lifetime ECLs, which is based on:

•  Historical default rates over the expected life of the trade receivables

•  Adjustment for forward-looking estimates

Impairment allowance – analysis as at 30 April 2023:

Not past due 

1 – 30 days past due

31 – 60 days past due

61 – 90 days past due

> 90 days past due

Impairment allowance – analysis as at 30 April 2022:

Not past due 

1 – 30 days past due

31 – 60 days past due

61 – 90 days past due

> 90 days past due

ECL rate

(0.1%)

(0.7%)

(3.0%)

(6.0%)

(16.8%)

(1.4%)

ECL rate

(0.4%)

(0.3%)

(1.1%)

(2.0%)

(19.2%)

(2.4%)

Trade receivables
(€ thousands)

Impairment allowance
(€ thousands)

2,701 

313 

72 

26 

210 

3,322 

(4)

(2)

(2)

(2)

(35)

(45)

Trade receivables
(€ thousands)

Impairment allowance
(€ thousands)

2,101

378

147

71

305

3,002

(9)

(1)

(2)

(1)

(58)

(71)

For the movement in impairment allowance see note 15.

(b) Liquidity risk

Liquidity risk is the risk that the Group will encounter difficulty in meeting the obligations associated with its financial liabilities 
that are settled by delivering cash or another financial asset. The Group’s approach to managing liquidity is to ensure, as far as 
possible, that it will always have sufficient liquidity to meet its liabilities when due, under both normal and stressed conditions, 
without incurring unacceptable losses or risking damage to the Group’s reputation.

The Group‘s policy is to maintain sufficient amounts of cash and cash equivalents via operations, borrowings and credit facilities 
to meet its commitments at a given date. This policy excludes the potential impact of extreme circumstances that cannot be 
reasonably predicted, such as natural disasters.

Cash flow budgeting is performed by the Group’s management and the Group’s liquidity requirements are monitored to ensure 
it has sufficient cash to meet operational needs. 

The Group has access to a credit facility with the current lender at a total of €80,000 thousand. All of the commitment matures 
in July 2026. At 30 April 2023, €70,000 thousand was drawn under the credit facilities available. The undrawn revolving credit 
facility amounted to €10,000 thousand. The covenant of this credit facility is discussed in note 20.

The  table  below  summarises  the  remaining  contractual  maturities  of  financial  liabilities  as  at  30  April  of  2023,  including 
estimated interest payments:

Financial 
liabilities

Carrying 
amount
(€ thousands)

Contractual 
cash flows
(€ thousands)

Up to 1 year
(€ thousands)

1-2 years
(€ thousands)

2-5 years
(€ thousands)

More than 
 5 years
(€ thousands)

Bank loan

68,896 

(80,828)

(3,340)

Lease liabilities

Trade payables

Other payables

797 

299 

2,493 

72,485 

(895)

(299)

(2,493)

(84,515)

(286)

(299)

(2,493)

(6,418)

(3,345)

(198)

(74,143)

(411)

- 

- 

- 

- 

(3,543)

(74,554)

-

-

-

-

-

The  table  below  summarises  the  remaining  contractual  maturities  of  the  Group’s  financial  liabilities  as  at  30  April  of  2022, 
including estimated interest payments:

Financial 
liabilities

Carrying 
amount
(€ thousands)

Contractual 
cash flows
(€ thousands)

Up to 1 year
(€ thousands)

1-2 years
(€ thousands)

2-5 years
(€ thousands)

More than 
 5 years
(€ thousands)

Bank loan

82,432

(91,501)

(1,764)

Lease liabilities

Trade payables

Other payables

369

235

2,301

85,337

(472)

(235)

(2,301)

(94,509)

(273)

(235)

(2,301)

(4,573)

(1,769)

(134)

-

-

(87,968)

(65)

-

-

(1,903)

(88,033)

-

-

-

-

-

(c) Market risk

Market risk is the risk that changes in market prices - such as foreign exchange rates and interest rates - will affect the Group's 
income or the value of its holdings of financial instruments. The objective of market risk management is to manage and control 
market risk exposures within acceptable parameters, while optimizing the return.

i) Currency risk

EUR is the functional currency of each legal entity comprising the Group, as well as the Group’s reporting currency. The Group is 
exposed to currency risk on sales, purchases and borrowings that are denominated in a currency other than EUR.

The Group is not using any financial instruments to hedge against the foreign currency exchange risk.

As at 30 April 2023, the Group has no significant monetary assets and liabilities denominated in other currencies. As at 30 April 
2022, the Group had no significant monetary assets and liabilities denominated in other currencies than EUR except for €1.7m 
cash held in GBP.

ii) Interest rate risk

The Group’s income and operating cash flows are substantially independent of changes in market interest rates. The Group has 
no significant interest-bearing assets.

At the reporting date, the interest rate profile of the Group’s interest-bearing financial instruments was as follows:

Carrying amount

Instruments with a variable interest rate

Bank loan

2023 (€ thousands)

2022 (€ thousands)

68,716

68,716

82,311

82,311

Cash flow sensitivity analysis for variable rate instruments

A reasonably possible change of 100 basis points in interest rates at the reporting date would have increased (decreased) equity 
and profit or loss by the amounts shown below. The analysis assumes that all other variables remain constant.

2023

Impact of financial instruments on profit before tax

Financial instruments by class

Variable rate instruments

Increase

+100 bp

Impact to finance costs
(€ thousands)

(700)

Decrease

-100 bp

Impact to finance costs
(€ thousands)

700

2022

Impact of financial instruments on profit before tax

Financial instruments by class

Variable rate instruments

Increase

+100 bp

Impact to finance costs
(€ thousands)

(840)

Decrease

-100 bp

Impact to finance costs
(€ thousands)

840

132

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Notes to the consolidated financial statements continued
22. Financial risk management continued

Notes to the consolidated financial statements continued

FINANCIAL STATEMENTS

FINANCIAL STATEMENTS

c) Capital management

Equity  in  combination  with  net  debt  is  considered  to  be  capital  for  capital  management  purposes.  The  Group’s  policy  is  to 
maintain the confidence of creditors and the market, to fund business development opportunities in the future and comply with 
external capital requirements.

d) Fair value of financial instruments 

The Group’s principal financial instruments not carried at fair value are trade and other receivables, trade and other payables, 
non-current and current borrowings.

The management of the Group is of the opinion that carrying amount of trade and other receivables, trade and other payables is 
a reasonable approximation of fair value due to their short-term nature. 

Based  on  the  discounted  cash  flow  analysis  performed,  management  considers  that  the  borrowings  carrying  amount  is  a 
reasonable approximation of fair value. The discounted cash flow analysis was performed using a market rate of interest and 
principal payments discounted to a present value using interest rate as a discount rate.

A number of the Group’s accounting policies and disclosures require determination of fair value, for both financial and non-
financial assets and liabilities. 

Fair value hierarchy

When measuring the fair value of an asset or a liability, the Group uses observable market data as far as possible. Fair values 
are categorised into different levels in a fair value hierarchy based on the inputs used in the valuation techniques as follows:

Level 1: quoted prices (unadjusted) in active markets for identical assets or liabilities.

Level 2: inputs other than quoted prices included in Level 1 that are observable for the asset or liability, either directly (i.e. as 
prices) or indirectly (i.e. derived from prices).

Level 3: inputs for the asset or liability that are not based on observable market data (unobservable inputs).

The  Group  recognised  transfers  between  the  fair  value  hierarchy  from  the  end  of  the  reporting  period  in  which  the  change 
occurred. Below listed are financial assets and financial liabilities:

2023

Trade and other receivables

Cash and cash equivalents

Loans and borrowings

Trade and other payables

2022

Trade and other receivables

Cash and cash equivalents

Loans and borrowings

Trade and other payables

Carrying amount
(€ thousands)

Level 1
(€ thousands)

Level 2
(€ thousands)

Level 3
(€ thousands)

Total
(€ thousands)

3,347

27,070 

(68,896)

(4,509)

(42,988)

-

-

-

-

- 

-

-

(68,896)

-

(68,896)

-

-

-

-

- 

- 

- 

(68,896)

- 

(68,896)

Carrying amount
(€ thousands)

Level 1
(€ thousands)

Level 2
(€ thousands)

Level 3
(€ thousands)

Total
(€ thousands)

2,970

19,914

(82,432)

(4,458)

(64,006)

-

-

-

-

- 

-

-

(82,432)

-

(82,432)

-

-

-

-

- 

- 

- 

(82,432)

- 

(82,432)

23. Related party transactions

During  the  period  ended  30  April  2023  the  transactions  with  related  parties  outside  the  consolidated  Group  consisted  of 
remuneration of key management personnel (note 24), including share option awards under the PSP scheme (note 25);

During the period ended 30 April 2022 the transactions with related parties outside the consolidated Group included:

•  remuneration of key management personnel (note 24), including share option awards under the PSP scheme (note 25);
•  before the IPO a part of ANTLER Management S.A. shares were acquired by the three Executive Directors together with 
other key employees as part of management incentive program that existed since BCG acquisition by funds advised by 
Apax Partners (“Apax”) in FY 2020; shares were purchased at a value equal to the price paid by Apax in FY 2020;
•  at the IPO three Non-Executive Directors purchased shares of ANTLER TopCo Sàrl outside the Offer at the IPO price;
•  share for share exchange transaction during the reorganisation for the IPO (note 17) where three Executive Directors, three 
Non-Executive Directors and Directors of Group Companies exchanged the shares they held in ANTLER Management S.A. 
and ANTLER TopCo Sàrl for the like-for-like amount of shares in Baltic Classifieds Group PLC.

24. Remuneration of key management personnel and 
other payments

Key management personnel comprises 3 Executive directors (CEO, CFO, COO), 5 Non-Executive Directors and Directors of Group 
companies. Remuneration of key management personnel in the reporting year, including social security and related accruals, 
amounted to €1,257 thousand for the period ended 30 April 2023 and €969 thousand for the period ended 30 April 2022. Share-
based payments amounted to €1,031 thousand for the period ended 30 April 2023 and €509 thousand for the period ended 30 
April 2022.

During the period ended 30 April 2023 the Executive directors of the Group were granted a set number of share options under 
the PSP scheme. See note 25 for further detail. 

During  the  year  ended  30  April  2023  and  30  April  2022,  key  management  personnel  of  the  Group  did  not  receive  any  loans, 
guarantees, no other payments or property transfers occurred and no pension or retirement benefits were paid.

25. Share-based payments

Performance Share Plan

The  Group  currently  operates  a  Performance  Share  Plan  (PSP)  that  is  subject  to  a  service  and  a  non-market  performance 
condition. The estimate of the fair value of the PSP is measured using Black-Scholes pricing model.

The total charge in the period relating to the PSP scheme was €1,567 thousand (€644 thousand in the period ended 30 April 
2022).

The PSP plan consists of share options for Executive Directors and certain key employees with a vesting period of 3 years. 

If the options remain unexercised after a period of 10 years from the date of grant, the options expire. Furthermore, options are 
forfeited if the employee leaves the Group before the options vest, unless under exceptional circumstances.

On 12 July 2022, the Group awarded 1,221,592 share options under the PSP scheme. For these awards, the Group’s performance 
is measured by reference to the Group's Earnings per Share in FY2025. These awards have a service condition and vest in 3 
years. On 12 July 2022 the Group also granted a retention award in a form of 244,318 share options to two new joiners as part 
of GetaPro acquisition. These awards have a service condition only and vest in 1 year. 

The fair value of the 2022 award was determined to be €1.40 (€1.46 for GetaPro employees) per option using a Black-Scholes 
pricing model. The resulting share-based payments charge is being spread evenly over the period between the grant date and 
the vesting date.

The assumptions used in the measurement of the fair value at grant date of the PSP awards are as follows:

Grant  
date

Condition

Share price at 
grant date (€)

Exercise 
price (€)

Expected 
volatility (%)

Vesting  
period (years)

Risk-free  
rate (%)

Dividend  
yield (%)

Fair value  
per option (€)

12 July 
2022

EPS performance 
condition, service condition

1.49

0.01

69%

12 July 
2022

Service condition

1.49

0.01

69%

27 July 
2021

EPS performance 
condition, service condition

2.62

0.01

53%

3

1

3

1.37%

1.96%

1.40

1.37%

1.96%

1.46

(0.20)%

0.78%

2.56

The expected volatility was determined using UK listed peers’ historical volatility average as at the date of option valuation own 
data was not available due to a relatively recent Admission.

134

135

Baltic Classifieds Group PLC Annual Report and Accounts 2023Baltic Classifieds Group PLC Annual Report and Accounts 2023FINANCIAL STATEMENTS

Notes to the consolidated financial statements continued
25. Share-based payments continued

Notes to the consolidated financial statements continued

FINANCIAL STATEMENTS

The number of options outstanding and exercisable as at 30 April 2023 was as follows:

Outstanding at beginning of period

Options granted in the period

Options exercised in the period

Options forfeited in the period

Outstanding at period ending

IPO Related Free Share Awards

2023 (number)

2022 (number)

1,041,475 

1,465,911 

- 

(23,439) 

2,483,947 

                 -   

     1,041,475 

                 -   

                 -   

   1,041,475 

In 2022, as part of IPO and in addition to the PSP scheme, 392,405 of free shares were awarded to all employees of the Group 
with the number per employee based on length of service with the business and ranging between €3,000 and €15,000 in value. 
The total value of the shares awarded amounted to €968 thousand. Fringe benefit tax was paid by the Group, it amounted to 
€410 thousand.

Executive Directors and the rest of Senior Management team did not receive free shares under this arrangement.

26.  Enquiries by Competition Authorities

As at 30 April 2023, the Group had three open enquiries from Competition Authorities, however the Directors’ view is that the 
likelihood of any material outflow of resources in respect of these enquiries is remote, and therefore no provision or contingent 
liability has been recognised in the financial statements in respect of these matters (no provision or liability in 2022).

On  March  2019  the  Estonian  Competition  Authority  ("ECA”)  initiated  supervisory  proceedings  against  the  AllePal  OÜ  and 
Kinnisvaraportaal OÜ, the operators of two real estate online classified portals, based on the complaint filed by various real 
estate companies and portals ("Claimants"). The Claimants alleged that the Group had abused its position by unfairly limiting 
the  conditions  for  XML  data  exchange  and  applying  excessively  high  prices. On  12  November  2021  the  ECA  terminated  the 
supervisory proceedings with regard to the part that concerned the conditions of XML data exchange. The Group is co-operating 
with the ECA and although the Group expects that the supervisory proceedings will be terminated without any material effect 
to  the  financial  position  or  operations  of  the  Group,  the  Group  cannot  make  any  assurances  that  the  ECA  will  not  find  any 
infringements.  As  the  ECA  or  any  other  Estonian  authorities  have  not  initiated  any  misdemeanour  (or  criminal)  proceedings 
against any Group company, the ongoing supervisory proceedings cannot lead to any imposition of fines to any Group company, 
however, if the ECA concludes that AllePal OÜ and Kinnisvaraportaal OÜ abused their position, the ECA could issue a precept 
ordering these Group companies to end any ongoing infringements.

On 4 February 2022 the ECA initiated supervisory proceedings against AllePal OÜ, the operator of real estate online classified 
portal, based on the complaint filed by Reales OÜ. Reales OÜ had entered into service agreement with AllePal OÜ for the insertion 
of real estate ads on both of real estate online classified portals, and according to the complaint, AllePal OÜ unfairly refused 
to provide the service to Reales OÜ by terminating the agreement. According to AllePal OÜ, service agreement was terminated 
because the claimant used the services to provide real estate ads brokerage or aggregation services and did not engage in 
real estate brokerage, for which the real estate online classifieds portals are intended. AllePal OÜ actively co-operates with the 
ECA and provides all necessary information and holds negotiations with Reales OÜ in order to develop a suitable contract and 
the pricing for the service needed by the claimant. On 15 March 2022, Reales OÜ submitted an additional complaint to initiate 
additional supervisory proceedings against the AllePal OÜ, which alleges that the pricing difference between the prices offered 
to  the  business  and  private  customers  indicates  the  abuse  of  a  dominant  position.  On  1  April  2022  the  ECA  decided  not  to 
initiate additional proceedings and investigate the raised question within the ongoing supervisory proceedings. As the ECA or 
any other Estonian authorities have not initiated any misdemeanour (or criminal) proceedings against any Group company, the 
ongoing supervisory proceedings cannot lead to any imposition of fines to any Group company, however, if the ECA concludes 
that AllePal OÜ and Kinnisvaraportaal OÜ abused their position, the ECA could issue a precept ordering these Group companies 
to end any ongoing infringements.

On 7 November 2022, the ECA initiated supervisory proceedings against the AllePal OÜ, the operator of online classifieds portal 
for automotive Auto24.ee (“Auto24”), based on the signals from the market that Auto24 increased the prices to both business 
and private customers to levels which may be excessive from the competition law perspective. The Group is co-operating with 
the ECA and although the Group expects that the supervisory proceedings will be terminated without any material effect to the 
financial position or operations of the Group, the Group cannot make any assurances that the ECA will not find any infringements. 
As the ECA or any other Estonian authorities have not initiated any misdemeanour (or criminal) proceedings against the Auto24, 
the ongoing supervisory proceedings cannot lead to imposition of fines to AllePal OÜ, however, if the ECA concludes that AllePal 
OÜ abused their position, the ECA could issue a precept ordering these Group companies to end any ongoing infringements.

136

27. Business combinations

On  1  July  2022,  the  Group's  subsidiary  City24  SIA  acquired  a  100%  control  of  GetaPro  business.  The  business  combination 
included  an  acquisition  of  SIA  GetaPro  assets  consisting  of  getapro.lv  and  getapro.ee  portals,  business  processes  and 
employees.  No  liabilities  were  acquired.  The  acquired  assets  meet  the  definition  of  a  business  as  per  IFRS  3  therefore  an 
acquisition accounting exercise was performed. 

Getapro.lv and getapro.ee are services portals operating in Latvia and Estonia. The acquisition provided the Group with increased 
share of Latvian and Estonian classifieds markets.

For the ten months ended 30 April 2023, GetaPro portals contributed revenue of €132 thousand and loss of €545 thousand 
to  Group’s  result.  If  the  acquisition  had  occurred  on  1  May  2022,  management  estimates  that  consolidated  revenue  would 
have been higher by €26 thousand, and consolidated profit for the financial year would have been lower by approximately €42 
thousand.

Consideration

Cash

Total consideration transferred

Acquisition related costs

Acquisition-related costs (legal fees, due diligence costs and other) are included 
in other expenses for the twelve months ended 30 April 2023

Recognised amounts of identifiable assets acquired:

Property, plant and equipment

Intangible assets

Total identifiable net assets

Recognised amounts of identifiable intangible assets acquired and their useful economic lives:

Internet domains

Contracts and relationships

Total identifiable intangible assets

UEL

10 years 

5 years

€ thousands

1,600 

1,600 

€ thousands

43

€ thousands

1 

370 

371

€ thousands

120

250

370

The relief-from-royalty method and multi-period excess earnings method were used for determination of the fair value of the 
intangible assets. The relief-from-royalty method considers the discounted estimated royalty payments that are expected to be 
avoided as a result of the internet domains being owned. Fair value of the internet domains amounts to €120 thousand. The 
multi-period excess earnings method considers the present value of net cash flows expected to be generated by the customer 
contracts and relationships, by excluding any cash flows related to contributory assets. Fair value of the customer contracts 
and relationships amounts to €250 thousand.

Goodwill arising from the acquisition has been recognised as follows:

Consideration transferred

Fair value of identifiable net assets

Goodwill

€ thousands

1,600 

(371) 

1,229

The goodwill recognised on acquisition relates to the fair value of the going concern element of the acquired entity existing 
business, including plans to generate cash flows from the new clients and new business opportunities, probability of prolonging 
customer contracts even further than considered in the valuation, assembled workforce and other items, which are not possible 
to recognise as separate intangible assets.

Net cash flow on acquisition:

Consideration in cash

Less cash and cash equivalents of the acquiree

Net cash flow on acquisition

€ thousands

1,600 

- 

1,600

137

Baltic Classifieds Group PLC Annual Report and Accounts 2023Baltic Classifieds Group PLC Annual Report and Accounts 2023FINANCIAL STATEMENTS

Notes to the consolidated financial statements continued

FINANCIAL STATEMENTS

28. List of subsidiaries

Company Statement of Financial Position

Company name

Registered office

Registration 
Number

Activity

Share in 
capital

Held 
directly?

As at 30 April 2023

13415193

Acquiring 
participations

100%

Yes

Notes

2023
(€ thousands)

2022
(€ thousands)

BCG HOLDCO Limited

ANTLER Management SA

ANTLER TopCo Sàrl

ANTLER PiKCo Sàrl

ANTLER MidCo Sàrl

ANTLER HoldCo Sàrl

UAB Antler Group

UAB Diginet LTU

OÜ AllePal

OÜ Kinnisvaraportaal

Highdown House, 
Yeoman Way, Worthing, 
West Sussex, United 
Kingdom, BN99 3HH

1-3 Boulevard de la Foire, 
Luxembourg

1-3 Boulevard de la Foire, 
Luxembourg

1-3 Boulevard de la Foire, 
Luxembourg

1-3 Boulevard de la Foire, 
Luxembourg

1-3 Boulevard de la Foire, 
Luxembourg

V. Nagevičiaus 3, Vilnius, 
Lithuania

Saltoniškių 9B-1, Vilnius, 
Lithuania

Pärnu mnt. 141, Tallinn, 
Estonia

Pärnu mnt. 141, Tallinn, 
Estonia

B235771

B235647

B235730

B235872

B234342

Liquidated on 21 
April 2022

Liquidated on 21 
April 2022

Liquidated on 31 
March 2022

Liquidated on 10 
March 2022

Liquidated on 24 
February 2022

-

-

-

-

-

305147427

Management and 
consulting services

100%

126222639

Online classifieds

100%

12209337

Online classifieds

100%

10680295

Online classifieds

100%

OÜ VIN Solutions

Turu 2, Tartu, Estonia

14071883

Information 
services

100%

OÜ Baltic Classifieds 
Group

Pärnu mnt. 141, Tallinn, 
Estonia

SIA City24

Gustava Zemgala 78 - 1, 
Rīga, Latvia

14608656

Online classifieds

100%

40003692375

Online classifieds

100%

BCG HOLDCO Limited is exempt from the requirement to file audited accounts for the year ended 30 April 2023 by virtue of 
section 479A of the Companies Act 2006.

29. Subsequent events

A voluntary repayment of debt of €7,000 thousand was made on 2 June 2023 reducing the outstanding principal amount of bank 
borrowings to €63,000 thousand.

-

-

-

-

-

No

No

No

No

No

No

No

Fixed assets

Investments

Current assets

Debtors: amounts falling due within one year

Cash at bank or in hand

Creditors: amounts falling due within one year

Amounts due to subsidiary undertakings

Other creditors

Net current assets

Total assets less current liabilities

Capital and reserves

Called up share capital

Retained earnings

Capital redemption reserve

Own shares held

Profit and loss for the period

Total Capital and reserves

4

5

6

7

7

10

11

509,631 

508,064

98,854 

103 

(6,189)

(336)

92,432 

113,181

1,979 

(4,988)

(842)

109,330

602,063 

617,394 

5,783 

599,863 

39 

(6,252)

2,630 

5,822

620,707

-

(3,418)

(5,717)

602,063 

617,394

The accompanying notes form part of these financial statements.

The financial statements of Baltic Classifieds Group PLC, company number 13357598, were approved and authorized for issue 
by the board and were signed on its behalf on 28 June 2023. 

Justinas Šimkus 
Director
Baltic Classifieds Group PLC
Registered number 13357598

138

139

Baltic Classifieds Group PLC Annual Report and Accounts 2023Baltic Classifieds Group PLC Annual Report and Accounts 2023FINANCIAL STATEMENTS

FINANCIAL STATEMENTS

Company Statement of Changes in Equity

Notes to the Company financial statements

Called up  
share capital
(€ thousands)

Share premium
(€ thousands)

Own  
shares held
(€ thousands)

Capital  
redemption 
reserve
(€ thousands)

Retained 
earnings
(€ thousands)

Total
equity
(€ thousands)

Balance  
at 26 April 2021

Profit / (loss) for the 
period

Other comprehensive 
income

Total comprehensive 
income 

Transactions with 
owners:

Group restructure 
and IPO

Transfer arising from 
capital reduction 

Share issue post IPO

Share-based 
payments

Acquisition of 
treasury shares

Balance  
at 30 April 2022

Profit / (loss) for the 
period

Other comprehensive 
income

Total comprehensive 
income 

Transactions with 
owners:

Share-based 
payments

Acquisition of 
treasury shares

Purchase of shares 
for cancellation

Dividends paid

Balance  
at 30 April 2023

- 

- 

- 

- 

-

- 

- 

- 

581,774 

43,143 

(575,956)

(43,143)

4 

-

-

5,822 

- 

- 

- 

-

-

-

(39)

-

-

-

-

-

-

-

-

-

-

-

-

-

-

- 

- 

- 

-

-

-

-

(3,418)

(3,418)

-

-

-

-

-

(2,834)

-

-

5,783 

- 

(6,252)

For the period from 1 May 2022 to 30 April 2023

-

- 

- 

- 

-

-

-

-

-

-

-

-

-

-

-

-

- 

- 

(5,717)

(5,717)

- 

- 

(5,717)

(5,717)

-

624,917 

619,099 

(4)

- 

- 

1,612 

1,612 

-

(3,418)

614,990 

617,394 

2,630 

2,630 

- 

- 

2,630 

2,630 

-

- 

1,567 

1,567 

-

(2,834)

39 

-

39 

(5,775)

(5,775)

(10,918)

(10,918)

602,493 

602,063 

The accompanying notes form part of these financial statements.

1. Accounting policies

Baltic Classifieds Group PLC ("the Company") is a public company limited by shares, incorporated in England, United Kingdom on 
the 26th of April 2021 with registration number 13357598 and listed on the London Stock Exchange. The Company is registered 
and  domiciled  in  the  UK.  Principal  place  of  the  business  is  Highdown  House,  Yeoman  Way,  Worthing,  West  Sussex,  United 
Kingdom, BN99 3HH. 

Statement of compliance and basis of preparation

These financial statements of Baltic Classifieds Group PLC were prepared in accordance with the Financial Reporting Standard 
102 The Financial Reporting Standard applicable in the UK and the Republic of Ireland ("FRS 102") and the Companies Act 2006.

The Company financial statements have been prepared under the historical cost convention, as modified for the revaluation of 
certain financial assets and liabilities through profit or loss. The current year financial information presented is from 1 May 2022 
to 30 April 2023.

The  Company  uses  the  Euro  (EUR)  as  functional  currency  and  presentation  currency.  Foreign  currency  transactions  are 
translated into the functional currency using the exchange rates prevailing at the dates of the transactions. Foreign exchange 
gains  and  losses  resulting  from  the  settlement  of  such  transactions  and  from  the  translation  at  month-end  exchange  rates 
of monetary assets and liabilities denominated in foreign currencies are recognized in the profit or loss for the period. Non-
monetary items measured at fair value are measured using the exchange rate when fair value was determined. The Company 
financial statements have been rounded to the nearest thousand except where otherwise indicated.

As permitted by Section 408 of the Companies Act 2006, an entity profit and loss account is not included as part of the published 
consolidated  financial  statements  Baltic  Classifieds  Group  PLC.  The  profit  for  the  financial  period  dealt  with  in  the  financial 
statements of the parent company was €2,630 thousand (2022: loss €5,717 thousand). 

The  consolidated  financial  statements  of  Baltic  Classifieds  Group  PLC  are  prepared  in  accordance  with  the  UK  adopted 
International  Financial  Reporting  Standards  and  are  available  to  the  public.  In  these  financial  statements,  the  Company 
is  considered  to  be  a  qualifying  entity  and  has  applied  the  exemptions  available  under  FRS  102  in  respect  of  the  following 
disclosures:  

•  statement of comprehensive income with related notes;
•  cash flow statement with related notes; and
•  key management personnel compensation.

Going concern

The financial statements have been prepared on a going concern basis which the Directors consider to be appropriate for the 
following reasons.

The Directors have prepared cash flow forecasts for a period of 12 months from the date of approval of these financial statements 
which indicate that, taking account of reasonably possible Company will have sufficient funds to meet its liabilities as they fall 
due for that period.

In making this assessment the Directors have considered the fact that the Company’s activities are principally as a holding 
company  with  long-term  investments  in  subsidiaries  funded  by  equity.    The  Company’s  assets  consist  of  investments  in 
subsidiary undertakings, and intercompany loan receivable balances.  

Consequently, the Directors are confident that the Company will have sufficient funds to continue to meet its liabilities as they 
fall due for at least 12 months from the date of approval of the financial statements and therefore have prepared the financial 
statements on a going concern basis.

Significant accounting judgements and key sources of estimation uncertainty

In preparing the financial statements, management is required to make estimates and assumptions that affect the application 
of policies and reported income, expenses, assets, and liabilities. Estimates and judgements are continually reviewed and are 
based on historical experience and other factors, including expectations of future events that are believed to be reasonable under 
the current circumstances. Actual results may differ from the initial estimate or judgement and any subsequent changes are 
accounted for with and effect on the financial statements at the time such updated information becomes available. Estimates 
and underlying assumptions are reviewed on an ongoing basis. Revisions to accounting estimates are recognized in the period 
in  which  the  estimates  are  revised  or  in  any  future  periods  affected.  There  are  no  significant  judgements  or  key  sources  of 
estimation uncertainty for the Company.

The accounting policies set out below have, unless otherwise stated, been applied consistently to all periods presented in these 
financial statements.

140

141

Baltic Classifieds Group PLC Annual Report and Accounts 2023Baltic Classifieds Group PLC Annual Report and Accounts 2023FINANCIAL STATEMENTS

Notes to the Company financial statements continued
1. Accounting policies continued

Notes to the Company financial statements continued
1. Accounting policies continued

FINANCIAL STATEMENTS

Share-based payment transactions

Dividend distribution

Equity-settled awards are valued at the grant date. Fair value of the awards are measured using Black-Scholes pricing model. In 
the consolidated financial statements, on the assumption that the arrangement is equity-settled, the transaction is treated as 
an equity-settled share-based payment, as the group has received services in consideration for the group’s equity instruments.  
An  expense  is  recognised  in  the  group  income  statement  for  the  grant  date  fair  value  of  the  share-based  payment  over  the 
vesting period, with a credit recognised in equity. In the parent Company’s separate financial statements, there is no share-based 
payment charge, as no employees are providing services to the parent. The parent would therefore record a debit, recognising an 
increase in the investment in the subsidiaries as a capital contribution from the parent and a credit to equity. In the subsidiaries’ 
financial statements, the award is treated as an equity-settled share-based payment. An expense for the grant date fair value 
of the award is recognised over the vesting period, with a credit recognised in equity. The credit to equity is treated as a capital 
contribution, as the parent is compensating the subsidiaries’ employees with no cost to the subsidiaries.

Investment in subsidiaries

These are separate financial statements of the Company. The cost method is applied to investments in other companies. The 
cost price increases when funds are added through capital increase or when group contributions are made to subsidiaries. 

Cash and cash equivalents

Cash includes cash at banks. Cash equivalents are short-term, highly liquid investments that are readily convertible to known 
amounts of cash with original maturities of three months or less and that are subject to an insignificant risk of change in value.

Taxation

The Company's profit for the period arises mostly from the receipt of BCG Holdco Limited intercompany loan interest income.  
Any interest income received by the company is taxable as a loan relationship. However, the corresponding expense on BCG 
Holdco Limited should be deductible for tax purposes. Group relief allows losses to be surrendered from loss-making companies 
to profitable companies in the same group. Given BCG Holdco Limited and Baltic Classifieds Group PLC are in the same group 
for group relief purposes and BCG Holdco Limited would be able to surrender its losses to Baltic Classifieds Group PLC, there is 
no net tax payable as a result of the loan. In addition, Baltic Classifieds Group PLC provides taxable supplies for management 
service to UAB Antler Group based on management agreement, however incurred administration costs cover revenue and as a 
result, no provision for Corporation tax is needed in these financial statements.

Own shares held by ESOP trust

Transactions of the Company-sponsored ESOP trust are treated as being those of the Company and are therefore reflected in the 
Company financial statements. In particular, the trust’s purchases and sales of shares in the Company are debited and credited 
directly to equity.

Capital redemption reserve

The capital redemption reserve arises from the purchase and subsequent cancellation of the Group’s own equity share capital.

Financial instruments

The Company has chosen to adopt Sections 11 and 12 of FRS 102 in respect of financial instruments.

a) Financial assets

Basic financial assets, including trade and other receivables, cash and bank balances, loans to Group companies are initially 
recognized at transaction price (unless the arrangement constitutes a financing transaction) and are subsequently carried at 
amortized cost using the effective interest method.

b) Financial liabilities

Basic financial liabilities, including trade and other payables that are classified as debt, are initially recognized at transaction 
price, unless the arrangement constitutes a financing transaction, where the debt instrument is measured at the present value 
of the future receipts discounted at a market rate of interest. Debt instruments are subsequently carried at amortized cost, using 
the effective interest rate method.

Trade payables are obligations to pay for goods or services that have been acquired in the ordinary course of business from 
suppliers. Accounts payable are classified as current liabilities if payment is due within one year or less. If not, they are presented 
as non-current liabilities. Trade payables are recognized initially at transaction price and subsequently measured at amortized 
cost using the effective interest method.

Dividend distribution to the Company’s shareholders is recognized as a liability in the Group’s financial statements in the period 
in which the dividend is approved by the Company’s shareholders in the case of final dividends, or the date at which they are 
paid in the case of interim dividends.

2. Services provided by the Company’s auditor

Fees payable for audit services:

Audit of the Company and consolidated financial 
statements

Fees payable for other services:

•  Audit related assurance services
•  Transaction related services
•  Other assurance services

Total

2023 (€ thousands)

2022 (€ thousands)

(563)

-

-

-

(563)

(244)

(104)

(532)

(267)

(1,147)

Current year fees payables for audit of the Company and consolidated financial statements consist of audit fees for current 
financial  year  €461  thousand  and  previous  financial  year  €102  thousand.  Transaction  related  and  other  assurance  services 
provided by the Company’s auditors during the year ended 30 April 2022 relate to the IPO. Refer to Audit Committee Report on 
page 76 in consolidated financial statements for further detail.

3. Directors’ remuneration

The Company has no employees other than the Directors. Full details of the Directors’ remuneration and interests are set out 
in the Directors’ remuneration report on pages 82 to 90 and Employee numbers and costs Note 9 and Remuneration of key 
management personnel and other payments Note 24 to the consolidated financial statements.

4. Investment in subsidiaries

Investment in subsidiaries at 30 April 2022

Share-based payments

Investment in subsidiaries at 30 April 2023

(€ thousands)

508,064

1,567

509,631

Additions  to  share-based  payments  in  the  year  and  prior  year  relate  to  equity-settled  share-based  payments  granted  to  the 
employees  of  subsidiary  companies.  Subsidiary  undertakings  are  disclosed  within  Note  25  to  the  consolidated  financial 
statements.

On 3 June 2021 BCG Group undertook a group reorganisation whereby the Company in exchange for the allotment of ordinary 
shares acquired ANTLER Management S.A  38,740,076 ordinary shares at £1 (€1.16) and Antler TopCo  396,525,002 ordinary 
shares at £1 (€1.16). Therefore, the Company incorporated on 26 April 2021, became the ultimate parent of the trading group 
immediately controlled by Antler Group UAB. Subsequently, BCG Holdco Limited acquired Antler TopCo from the Company and 
ANTLER Management S.A in exchange for shares in BCG Holdco Limited. Closing balance of the Investment in subsidiaries at 
30 April 2022 consists of €506,452 thousand investment in BCG Holdco Limited and share-based payments in amount to €1,612 
thousand. 

142

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Notes to the Company financial statements continued

Notes to the Company financial statements continued

FINANCIAL STATEMENTS

5. Debtors: amounts falling due within one year

8. Financial instruments

Intercompany loan to BCG HoldCo Limited

Amounts owed by subsidiary undertakings

Other short-term receivables

2023 (€ thousands)

2022 (€ thousands)

98,733

-

121 

98,854

112,915

180

86

113,181

Terms, repayment of intercompany loan

The loan was used to finance the repayment of the indebtedness of ANTLER HoldCo S.a.r.l. and its subsidiaries. The loan is 
repayable immediately on demand by the lender. The borrower may prepay or repay any or all of the Loan at any time and bear 
interest at rate of 2.5% plus 1 month EURIBOR (2022: 6 months EURIBOR) The loan is not expected to be paid within 1 year in 
the course of the normal operating cycle.   

6. Cash and cash equivalents

Cash at bank

2023 (€ thousands)

2022 (€ thousands)

103

103

1,979

1,979

There were no restrictions on cash and cash equivalents held at 30 April 2023 and 2022.

7. Creditors: amounts falling due within one year

Trade creditors

Taxation and social security 

Share buybacks liability

Accruals

2023 (€ thousands)

2022 (€ thousands)

                           (11)

                              (6)

                               - 

                           (590)

                          (113)

                                - 

                          (212)

                           (246)

Intercompany loan from Antler Group UAB

                       (6,189)

                                - 

Subsidiary undertakings 

                             -

                        (4,988)

                       (6,525)

                        (5,830)

The loan is repayable immediately on demand by the lender, Antler Group UAB. The borrower may prepay or repay any or all of 
the loan at any time and bear interest at a rate of 2.5% plus 1 month EURIBOR. The loan is not expected to be paid within 1 year 
in the course of a normal operating cycle.  

Financial instruments utilized by the Company during the year ended 30 April 2023 may be analyzed as follows:

Financial assets measured at amortised cost

Financial assets specified and detailed disclosed in Notes 5 and 6.

Financial liabilities measured at amortised cost  

Financial liabilities specified and detailed disclosed in Note 7.

Current assets and liabilities 

2023 (€ thousands)

2022 (€ thousands)

98,957 

98,957 

115,160

115,160

2023 (€ thousands)

2022 (€ thousands)

                       (6,525)

                       (6,525)

(5,830)

(5,830)

Financial instruments included within current assets and liabilities (excluding cash and borrowings) are generally short term in 
nature and accordingly their fair values approximate to their book values.

9. Financial risk management

In  its  activities,  the  Company  is  exposed  to  various  financial  risks:  market  risk  (including  interest  rate  risk),  credit  risk  and 
liquidity risk. The Board of Directors is responsible for creation and control of overall risk management policy in the Company. 

Credit risk is the current or prospective risk to earnings and capital arising from a debtor’s BCG Holdco Limited failure to meet 
the terms of intercompany loan with the Company or if a debtor otherwise fails to perform. 

The credit risk on cash in banks is limited because the counterparties are banks with high credit-ratings assigned by international 
credit-rating agencies. Cash in banks is the only financial asset exposed to credit risk. Barclays Bank UK PLC had a credit rating 
of Fitch A+, Moody's A1 as at 30 April 2023.

The Company can take on exposure to market risk, which means the risk for the Company to incur losses due to the adverse 
fluctuations in the market parameters such as interest rates (interest rate risk) and currency exchange rates (foreign currency 
risk). 

Interest rate risk is the risk of experiencing losses because of unfavorable changes of interest rate. A company granting a loan 
with a fixed interest will experience supposed losses (i.e., will get less income than it could get), if the interest rate on the market 
is going up, and the company which has taken a loan will experience the supposed losses, if the interest rate goes down. In case 
a floating interest rate is established in the contract, market fluctuations will have an impact on the financial income/expenses 
earned/incurred by the parties involved. Since a floating interest rate is applied to the loan granted by The Company to BCG 
Holdco Limited, The Company and BCG Holdco Limited bear the interest rate risk. Also a floating interest rate is applied to the 
loan granted to the Company by Antler group UAB, The Company and Antler group UAB bear the interest rate risk.

Foreign currency exchange risk is associated with potential profit variability, which may be caused by fluctuations of foreign 
currencies exchange rates. EUR is the functional currency of the Company. The Company is exposed to currency risk on sales, 
purchases  and  borrowings  that  are  denominated  in  a  currency  other  than  EUR.  As  at  30  April  2023  the  Company  has  105 
thousand liabilities and 4 thousand cash at bank account in GBP currency. As at 30 April 2022, the Company has no significant 
monetary assets and liabilities denominated in currencies other than EUR except for €297 thousand cash held in GBP and one-
off payable VAT €589 thousand regarding IPO transaction costs of non-recoverable VAT part.

Liquidity risk is understood as incapability to fulfil undertaken obligations in due time without experiencing unacceptable losses. 
Bearing in mind that the Company, BCG Holdco Limited and Antler group UAB are related parties, the Company assumes liquidity 
risk to the limited extent.

144

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Notes to the Company financial statements continued

Notes to the Company financial statements continued

FINANCIAL STATEMENTS

10. Share capital and share premium

Number of shares

Share capital
(€ thousands)

Capital  
redemption reserve 
(€ thousands)

As at 30 April 2022

500,392,405

5,822

Purchase and cancellation of own shares

         (3,429,240)

               (39)

As at 30 April 2023

       496,963,165 

            5,783 

-

             39 

             39 

In  October  2022  the  Company  initiated  its  share  buyback  program.  As  at  30  April  2023  the  Company  purchased  3,429,240 
(2022: nil) ordinary shares with a par value of £ 0.01 for cancellation. For this reason, a capital redemption reserve was formed 
in amount of €39 thousand.

Fully paid ordinary shares, which have a par value of £0.01, carry one vote per share and carry a right to dividends.

Baltic  Classifieds  Group  PLC  was  incorporated  on  26  April  2021  with  1  ordinary  share  with  a  value  of    £1  (€1.15)  per  share 
allotted. On 27 April 2021 the company issued 1 redeemable preference share with a value of £49,999 (€57,487) per share. 

On 5 July 2021 BCG was inserted into the Group’s holding structure via a share for share exchange with the shareholders of a 
previous top holding entity, ANTLER TopCo S.a.r.l: 

1) BCG issued 38,740,076 ordinary shares at £1 (€1.16) each in the share for share exchange to acquire ANTLER Management 
S.A. that was a minority shareholder of ANTLER TopCo S.a.r.l.

2) BCG issued 396,525,002 ordinary shares at £1 (€1.16) each in the share for share exchange to acquire the rest of ANTLER 
TopCo S.a.r.l..

3) 1 redeemable preference share with a value of £49,999 (€57,487) per share was redeemed.

On 5 July 2021 BCG issued 64,734,921 ordinary shares with a value of £1 (€1.16) each that were listed at £1.65 (€1.92) on the 
London Stock Exchange. 

Share issue related expenses amounting to €5,820 thousand were set against the share premium that arose during the listing.

On 23 September 2021 BCG undertook a Court approved capital reduction to create distributable reserves. The entire amount 
standing to the credit of BCG share premium account was cancelled and the nominal value of each ordinary share in issue in 
the capital of BCG was reduced from £1 (€1.15) to £0.01 (€0.012). This created a total of €619,100 thousand in distributable 
reserves.

On 19 October 2021 BCG issued 392,405 shares with a value of £0.01 (€0.012) each to be gifted, on an unrestricted basis, to all 
subsidiaries’ employees other than the executive directors and senior management team.

11. Own shares held

Balance as at 1 May 2021

Purchase of shares for performance share plan

Balance as at 30 April 2022

Balance as at 1 May 2022

Purchase of shares for performance share plan

Balance as at 30 April 2023

Shares held by EBT

Amount (€ thousands)

Number

         (3,418)

         (3,418)

         (3,418)

         (2,834)

         (6,252)

  2,100,000 

  2,100,000 

  2,100,000 

  1,500,000 

  3,600,000 

Shares were purchased on 25 March 2022 at a price of £1.346 (€1.616) per share. Stamp duty reserve tax and broker commissions 
amounting to 24€ thousand were capitalized to the cost. 

Shares were purchased on 29 July 2022 and 2 August 2022 at a price of £1.54 (€1.842) and £1.619 (€1.943) per share respectively. 
Stamp duty reserve tax and broker commission amounting to €18 thousand were capitalized to the cost.

12. Dividends

Dividends declared and paid by the Company were as follows:

Year ended 30 April 2023

Year ended 30 April 2022

€ cents per share

(€ thousands)

€ cents per share

(€ thousands)

2022 final dividend paid

2023 interim dividend paid

 1.4 

 0.8 

            6,955 

            3,963 

   10,918

-

-

-

-

-

The proposed final dividend for the year ended 30 April 2023 of 1.7 € cents per share, totaling approximately €8,400 thousand, 
is subject to approval by Shareholders at the Annual General Meeting (“AGM”) and hence has not been included as a liability in 
the financial statements. Dividends will be paid in euros however Shareholders will have an opportunity to opt for a payment in 
British pounds.

The 2022 final dividend of €6,955 thousand (1.4 € cents per qualifying share) was paid on 14 October 2022.

After the HY2022-2023 end the Board approved an interim dividend of €0.8 cents per share, totaling €3,963 thousand (31 October 
2021: nil). The interim dividend has been paid out on 25 January 2023 to shareholders on the register at the close of business 
on 16 December 2022.

The terms of the EBT provide that dividends payable on the ordinary shares held by the EBT are waived.

Dividends are paid out of the available distributable reserves of the company.

13. Related party transactions

During the year, a management charge of €474 thousand (2022: €274.7 thousand) was provided to UAB Antler group in respect 
of  services  rendered.  At  the  year  end,  balances  outstanding  with  other  Group  undertakings  were  €98,733  thousand  (2022: 
€113,095 thousand) for debtors as set out in note 5 and €6,189 thousand (2022: €4,988 thousand) for creditors as set out in note 
7. Related party transactions for remuneration of key management personnel are disclosed within Note 24 to the consolidated 
financial statements.

14. Ultimate parent company and parent company of larger group

The Company is a parent and the ultimate controlling party. The largest group in which the results of the Company are consolidated 
is that headed by Baltic Classifieds Group PLC with registered office in Highdown House, Yeoman Way, Worthing, West Sussex, 
United Kingdom, BN99 3HH. No other group financial statements include the results of the Company. The consolidated financial 
statements of Baltic Classifieds Group are available to the public and may be obtained from www.balticclassifieds.com.

Subsidiary  BCG  Holdco  Limited  is  exempt  from  the  Companies  Act  2006  requirements  relating  to  the  audit  of  its  individual 
accounts by virtue of Section 479A of the Act as Baltic Classifieds Group PLC has guaranteed the subsidiary company under 
Section 479C of the Act.

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149 Glossary

150 Shareholder Information

Additional Information

Glossary

2021 – means the financial year ended 30 
April 2021.

2022 – means the financial year ended 30 
April 2022.

2023 – means the financial year ended 30 
April 2023.

AGM – means Annual General Meeting.

Apax – means funds advised by Apax 
Partners

ARPU – means average revenue per user.

Admission – means the admission of the 
ordinary shares of the Company to the 
premium listing segment of the Official 
List and to trading on the London Stock 
Exchange’s main market for listed securities 
which occurred on 5 July 2021.

B2C listers – means listers that have a 
subscription-based contract with the Group 
for online classifieds services and products.

C2C listers – means listers that transact 
with the Group through one-off transactions 
for online classifieds services and products 
and do not have a subscription-based 
contract with the Group for online classifieds 
services and products.

CEO – means chief executive officer.

CFO – means chief financial officer.

Code – means the UK Corporate Governance 
Code published by the FRC in 2018.

COO – means chief operating officer.

Deloitte – means Deloitte LLP or Deloitte 
Lietuva, UAB both being members of the 
Deloitte organisation, a global network of 
independent firms.

Executive Directors – means Justinas 
Šimkus, Lina Mačienė and Simonas Orkinas.

Generalist portals - means portals with 
no specialisation, listing a wide range of 
products and services to consumers.

KPI – Key performance indicator.

KPMG – means KPMG LLP, a UK limited 
liability partnership and a member firm of the 
KPMG global organisation of independent 
member firms.

Listers – means C2C and B2C listers.

Listing – means an ad posted on a portal.

Management Incentive Programme (MIP) – 
means an equity incentive plan designed to 
reward and incentivise eligible employees.

Major Shareholder – means ANTLER 
EquityCo S.à r.l., an entity controlled by funds 
advised by Apax Partners.

Marketplace – means a place where 
products and/or services are bought and 
sold.

Performance Share Plan – means the long-
term incentive arrangement for the Executive 
Directors and other eligible employees.

Portals – means online classifieds websites.

Prospectus – means the Company’s 
prospectus dated June 2021 and prepared in 
connection with the Company’s Admission.

Relationship Agreement – means an 
agreement governing the relationship 
between the Company and the Major 
Shareholder.

Senior Management – means the Executive 
Directors and all portal managers.

Verticals – means specialised portals, listing 
products and services of a specific market, 
such as automotive, real estate and jobs and 
services.

Shareholder Information
Share capital

The Company’s authorised and issued Ordinary Share capital as at 30 April 2023 comprised a single class of Ordinary Shares. As 
at 30 April 2023 there were 496,963,165 Ordinary Shares of £0.01 each in issue (net of shares pending cancellation). 

As at 27 June 2023, being the last practicable date prior to publication of this report, the Company’s issued share capital (net of 
shares pending cancellation) comprised 496,045,965 fully paid Ordinary Shares of £0.01 each.

Details of the Ordinary Share capital and shares issued during the year can be found in note 17 to the consolidated financial 
statements. 

AGM

The AGM will be held at Saltoniškių st. 9B, LT-08105 Vilnius, Lithuania on 27 September 2023 at 11.00 am local time. Further 
details can be found in the Notice of Meeting sent to Shareholders, which is also available at www.balticclassifieds.com.

Shareholder queries

Please contact our Registrar, Equiniti Limited, directly for all enquiries about your shareholding: 

Online:

By post: 

https://help.shareview.co.uk

Equiniti Limited, Aspect House, Spencer Road, Lancing, West Sussex, BN99 6DA

By telephone:

0371 384 2030

International callers:

+44 (0)371 384 2030

Calls are charged at the standard geographic rate and will vary by provider. Calls outside the United Kingdom will be charged at the 
applicable international rate. Lines are open 8.30 am to 5.30 pm, Monday to Friday excluding public holidays in England and Wales.

Electronic Shareholder communication

We encourage our Shareholders to opt for electronic communications as opposed to hardcopy documents by post. This has a 
number of advantages for the Company and its Shareholders. Increased use of electronic communications will deliver savings 
to the Company in terms of administration, printing and postage costs, as well as increasing the speed of communication and 
provision of information in a convenient form. Less paper also reduces our impact on the environment. 

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Baltic Classifieds Group PLC Annual Report and Accounts 2023Additional Information

Shareholder Information continued

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If you would like to receive notifications by email, you can register your email address by the Share Portal https://help.shareview.
co.uk or by writing to Equiniti Limited, Aspect House, Spencer Road, Lancing, West Sussex, BN99 6DA. Please note that if you 
hold your shares corporately or in a CREST account, you are not able to use the Share Portal to inform us of your preferred 
method of communication and should instead write to Equiniti Limited. 

Warning about share fraud

Shareholders  should  be  aware  that  they  may  be  targeted  by  certain  organisations  offering  unsolicited  investment  advice  or 
the opportunity to buy or sell worthless or non-existent shares. Should you receive any unsolicited calls or documents to this 
effect, you are advised not to give out any personal details or to hand over any money without ensuring that the organisation is 
authorised by the United Kingdom Financial Conduct Authority (“FCA”) and doing further research. 

If you are unsure or think you may have been targeted you should report the organisation to the FCA. For further information, 
please visit the FCA’s website at www.fca.org.uk/scamsmart/share-bond-boiler-room-scams, email consumer.queries@fca.org.
uk or call the FCA consumer helpline on 0800 111 6768 if calling from the United Kingdom or +44 20 7066 1000 if calling from 
outside the United Kingdom. 

Share price information 

The Company’s Ordinary Shares are listed on the London Stock Exchange. The price of the Company’s shares is available on the 
Corporate Website at www.balticclassifieds.com. 

Financial calendar1

29 June 2023

Dividend announcement date

8 September 2023

Dividend record date

27 September 2023

Annual General Meeting

13 October 2023

Dividend payment date

December 20231

Half-year results announcement

Company Information

Registered office:

Highdown House, Yeoman Way, Worthing, West Sussex, United Kingdom, BN99 3HH

Company number:

13357598

Company Secretary: Miglė Pranaitytė to 17 February 2023

Egle Sadauskiene from 17 February 2023

Independent Auditor:

KPMG LLP

Forward-looking Statements

Certain  Statements  made  in  this  Annual  Report  are  Forward-looking  Statements.  Such  Statements  are  based  on  current 
expectations, forecasts and assumptions and are subject to a number of risks and uncertainties that could cause actual events or 
results to differ materially from any expected future events or results expressed or implied in these Forward-looking Statements. 
They appear in a number of places throughout this Annual Report and include Statements regarding the intentions, beliefs or 
current expectations of the Directors concerning, amongst other things, the Group’s results of operations, financial condition, 
liquidity, prospects, growth, objectives, strategies and the business. Nothing in this Annual Report should be construed as a 
profit  forecast.  All  Forward-looking  Statements  in  this  Annual  Report  are  made  by  the  Directors  in  good  faith  based  on  the 
information and knowledge available to them as at the time of their approval of this Annual Report. Persons receiving this report 
should  not  place  undue  reliance  on  Forward-looking  Statements.  Unless  otherwise  required  by  applicable  law,  regulation  or 
accounting standard, the Group does not undertake any obligation to update or revise publicly any Forward-looking Statements, 
whether as a result of new information, future events, future developments or otherwise. 

All Intellectual Property Rights in the content and materials in this Annual Report vests in and are owned absolutely by Baltic 
Classifieds Group PLC unless otherwise indicated, including in respect of or in connection with but not limited to all trademarks 
and the Report’s design, text, graphics, its selection and arrangement. 

1 Dates are provisional and may be subject to change.

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Baltic Classifieds Group PLC Annual Report and Accounts 2023

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Baltic Classifieds Group PLC Annual Report and Accounts 2023

This document is printed  
on sustainably sourced paper

Head office

Saltoniškių st. 9b,  
LT-08105 Vilnius,  
Lithuania

+ 370 5 207 5061

Registered in England and Wales.

Registered office address:  
Highdown House, Yeoman Way, 
Worthing, West Sussex,  
United Kingdom,  
BN99 3HH. 

balticclassifieds.com

Company number: 13357598