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Bentley Systems

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FY2015 Annual Report · Bentley Systems
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Annual Report 2015

Annual Report 2015
Annual Report 2015

1

We are part of everyday life for 
millions of customers across Europe. 
We entertain and connect them  
by offering the best content, 
technology to put them in control  
and best-in-class service delivery.

Front cover – Fortitude, Sky Atlantic, All territories 1 – Sky engineer 2 – Chris Froome, Team Sky, 2015 Tour de France 
champions 3 – Frozen, Sky Movies HD, All territories 4 – 1992, Sky Atlantic HD, Sky Deutschland and Sky Italia;  
Sky Arts HD, Sky UK 5 – Hertfordshire Mavericks vs Surrey Storm, Netball Superleague, Sky Sports HD, Sky UK

Sky plc

Annual Report 2015

2

Contents 

Strategic report

Chairman’s statement 

Our strategy 

Group Chief Executive’s statement 

Business overview 
– Our marketplace 
– Our performance 

Operational review 
– UK & Ireland 
– Germany & Austria 
– Italy 

Financial review  

Principal risks and uncertainties  

Regulatory matters 

Governance

Board of Directors  

Corporate governance report  

Directors’ remuneration report  

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Directors’ report and statutory disclosures  70

Financial statements

Statement of Directors’ responsibilities  

Independent Auditor’s report  

Consolidated financial statements  

Notes to the consolidated  
financial statements  

Group financial record  

Non-GAAP measures  

Shareholder information

Shareholder information  

78

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84

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141

144

147 

To find out more about Sky go to sky.com/corporate

For more about how we’re making a wider contribution  
go to sky.com/biggerpicture

5

Sky plc

01

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Annual Report 2015

Strategic report

Chairman’s statement

Nick Ferguson, CBE

2015 has been a transformational year for 
Sky. With the acquisition of the businesses 
in Germany and Italy, the Company has 
moved beyond the boundaries of the  
UK and Ireland to create a world-class  
pay TV operation.

2

1

1 – New office campus, Osterley, Sky UK  2 – Opening of Sky Academy Skills Studios, Livingston, Sky UK  
3 – Offices, Milan, Sky Italia

02 

Sky plc

Against the backdrop of a fast-moving industry, we have brought 
together the three leaders in their respective markets, positioning 
the enlarged group to take advantage of new opportunities at scale.

We see the potential to launch new products and services that  
will reach customers in more ways than ever before and create 
enhanced value for shareholders. 

On behalf of the Board, it gives me great pleasure to take this 
opportunity to welcome our colleagues from Sky Deutschland  
and Sky Italia to the group. We look forward to all that you can 
achieve together as part of a bigger team.

To recognise the expanded international scope of the Company, we 
have changed our name from British Sky Broadcasting simply to Sky.

Throughout, the Company has continued to deliver strong growth, 
achieving excellent results both operationally and financially.  
The performance for the year shows good momentum across  
the group as more customers choose to join Sky and take more  
of our products, for use at home or on the move.

The fact that these results have been achieved at a time of such 
change for the Company demonstrates the strength and focus  
of the management team. It is also proof that the actions taken  
in recent years to invest in the quality of the customer experience 
are delivering returns.

Reflecting the Company’s excellent performance, the Board has 
proposed a 3% increase in the dividend to 32.8 pence. This is the 
11th consecutive year of growth.

As a successful and growing business, the enlarged Sky makes  
an important economic contribution to the countries in which  
it operates. It acts as a powerhouse for the creative industries  

Annual Report 2015

Strategic report 

in Europe, supporting 128,000 jobs across its five territories and 
investing £4.9 billion in quality news, sports and entertainment 
content. In addition, it contributes £7.6 billion to GDP across the  
five countries and generates £3.4 billion in tax revenues, of which  
a total of £2.3 billion goes to the UK Exchequer (Oxford Economics).

Sky is also committed to using its position as Europe’s leading 
entertainment company to make a positive impact on society. 
Across the enlarged group, the focus is on using the Company’s 
strengths in TV, creativity and sport to support young people  
and help them to realise their full potential.

I have been privileged in the course of the year to be present at  
the launch of two new initiatives for Sky Academy in the UK and 
Ireland: the Careers Lab in West London and the new Skills Studios 
in Scotland. Nearly two years after launching Sky Academy,  
we’re delighted with the progress we’re making. Our colleagues  
in Germany and Italy also have a focus on young people and  
we see a real opportunity to share learning across our territories 
and to strengthen our engagement with young people in the  
next few years.

Moving onto the business of the Board: as announced last year, 
Andy Higginson retired from the Board in November after 10 years, 
the last two of which he held the role of Senior Independent 
Director. He was succeeded in this role by Martin Gilbert.

Furthermore, at the conclusion of this year’s AGM in November, 
David DeVoe, Danny Rimer and Arthur Siskind will step down from 
the Board. Immediately following the AGM, it is intended that John 
Nallen, CFO of 21st Century Fox, will be appointed by the Board as a 
Non-Executive Director. As a result of these proposed changes, the 
number of Board members would reduce from 14 to 12. On behalf of 
the Board, I would like to offer my warmest thanks to David DeVoe, 
Danny Rimer and Arthur Siskind for their major contribution to the 
Company over many years. All three have been excellent colleagues. 
Arthur joined the Board in 1991, David in 1994 and Danny in 2008 
and each has been a source of sound advice throughout. We will 
miss them all.

On behalf of the Board, I would like to thank all of our shareholders 
for their continued support, in particular through the completion  
of such a significant transaction. I would also like to take this 
opportunity to thank every one of my colleagues across the 
business for their hard work and contribution to what has been  
an excellent year for Sky.

Nick Ferguson, CBE

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Sky plc

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Annual Report 2015

Strategic report

Our strategy

We create sustainable value by pursuing broad  
growth opportunities across our markets,  
achieving competitive advantage through  
our core strengths and the way we do business.

Our business model

Our strengths:

Growth opportunities:

Great content
We invest to deliver the best and broadest range  
of content right across the portfolio of channels  
and services we provide to customers, ensuring  
we offer something for everyone in the household.

Market-leading innovation
We harness new technology in order to give  
customers the very best viewing experience,  
wherever and whenever they want it.

A customer focus
We are led by customers and what they want.  
We have an unrivalled ability to address their  
needs thanks to the strength of our brand;  
the scale of our go-to-market operation;  
and our expertise in service delivery.

Growing pay TV penetration
We exploit the headroom for pay TV growth across  
our markets using the combination of satellite,  
cable and over-the-top (OTT) services to meet 
customers’ needs.

Selling more to customers
We focus on broadening out our range of products  
and services in order to sell more to existing customers 
and address more of their needs. 

Scaling adjacent business
We target opportunities in adjacent sectors like 
advertising and international programme sales  
to grow new revenues.

How we create value

Investing for the long term
We invest over the long term because we want to build a business 
that is durable. This means ensuring that we create the conditions 
for sustainable success whilst also delivering results in the  
short term.

Driving efficiency
We underpin everything that we do with a rigorous focus on 
operating efficiency. By ensuring that we have an efficient and  
agile operating model, we consistently drive down costs to allow  
us to invest more where customers see greatest value. 

Seeing the bigger picture
We are committed to acting responsibly in all that we do. That’s 
because we know that to build a business that’s successful over  
the long term, how we go about doing business is as important as 
what we do. We also focus on making a positive impact on society. 
We call this seeing the bigger picture.

Investing in people
We invest in our people because we recognise that their talent and 
commitment are critical to our success. We aim to foster a culture 
which encourages our people to fulfil their potential and to strive 
for continual improvement in all that they do, enabling them to 
achieve great things together.

04  Sky plc

Group Chief Executive’s statement

Annual Report 2015

Strategic report 

Sky has had an outstanding year, ending 
2015 a very different business compared  
to the same time a year ago. We have 
transformed the scale of opportunity  
ahead while at the same time delivering 
strong growth as more customers across 
our markets join Sky and take more of  
our products.

Jeremy Darroch

With the successful acquisition of Sky Deutschland and Sky Italia, 
Sky today serves 21 million customers across five countries – Italy, 
Germany, Austria, Ireland, and the UK – and is Europe’s leading 
investor in content. 

Second, we will use our strengths in cross-selling to bring more 
products to our customers across the group. Everything we  
see tells us that our customers are increasingly loyal to Sky  
and have an appetite to take more from us.

As well as bringing greater scale, the transaction was also about 
building a great organisation and positioning the business for  
the future. The three Sky businesses are highly complementary. 
They share a powerful brand and have a common ethos of 
embracing change to provide customers with more choice,  
better content and a superior TV experience. 

Sky is already at the forefront of delivering services over broadcast, 
on demand and mobile TV platforms. However, by joining the three 
businesses together, we are able to share our strengths and 
expertise across the group. This will enable us to serve customers 
better and to build a bigger and stronger business over the longer 
term, to the benefit of all shareholders.

Expanded opportunity for growth

When we consider the long-term potential for Sky as an 
international business, we see six broad areas of opportunity.

First, we will exploit the substantial headroom for pay TV growth 
across our markets. With more than 65 million households yet  
to take pay TV, we will tap into new pockets of demand by 
segmenting the market, using the combination of our Sky-branded 
satellite and cable TV offering and our OTT streaming services.

Third, we will continue to grow our adjacent businesses. In channel 
distribution, we have more potential partners for our content as  
the market opens up. We’ll also have an expanded opportunity  
to grow our programme sales as we scale our content business.

Fourth, we will raise our ambitions in content even further.  
By bringing the three Sky’s together, we have the potential to 
operate at greater scale. This is about extending our traditional 
strengths in areas like sports and movies, commissioning more  
of our own entertainment programming, and being the best  
partner for content owners around the world.

Fifth, we will accelerate innovation to deliver an even better 
experience for customers. By combining our product development 
activity across the group, we’ll be able to bring products to market 
faster, at greater scale and at reduced cost.

Sixth, we will build on the strength of our go-to-market operation 
and expertise in service delivery to create an organisation that  
is best placed to meet the needs of customers.

Nine months after closing the transaction, the teams in each of  
the three businesses are working together well and the integration 
process is on track. Having identified multiple ways in which the 
businesses can best share expertise, we have started work on  
a clear set of priority workstreams that will ensure we make  
the most of the opportunities ahead. 

Sky plc

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Strategic report

Group Chief Executive’s statement
(continued)

Excellent performance across the group

At the same time as implementing the transaction, we delivered an 
excellent operational and financial performance as robust demand 
from customers drove strong trading across all of our markets.

We closed the financial year with revenues up 5% to £11.3 billion1  
and operating profit up 18% to £1.4 billion. This was an outstanding 
result in a year of such change for the business.

The strength of our performance was fuelled by the addition of 
almost one million new customers over the year. This was 45%  
more than the prior year and took our customer base past the 
21-million mark. At the same time, we added 4.6 million new paid-for 
products, reflecting strong levels of demand across our broad 
product offering.

2015 also saw us achieve significantly increased customer loyalty 
across the group. We reduced churn to below 10% in all our markets 
as customers responded positively to the investments we have 
made in the viewing experience, in areas such as the connected  
box platform and our own original drama.

Standout performance in UK and Ireland
At the heart of the group results was an outstanding performance 
in the UK and Ireland, demonstrating the success of the approach 
we have taken to segmenting the market with the complementary 
Sky and NOW TV brands.

Strong customer demand resulted in the highest organic customer 
growth for 11 years of 506,000 to take us past the 12-million 
milestone. At the same time, we grew paid-for products by 3.3 million 
thanks to accelerated growth across TV and broadband.

We achieved churn of 9.8% on a 12-month rolling basis, an 11-year 
low, as growing penetration and usage of connected TV services 
increased customer loyalty and overall satisfaction with Sky.  
We closed the year with more than seven million TV customers 
connected, an increase of more than one million over the year.

Strong growth in Germany and Austria
Sky in Germany and Austria also achieved an excellent year of 
growth. We added 467,000 net new customers over the 12 months, 
the highest-ever annual customer growth, to take the base  
past four million. Paid-for product growth of almost one million 
represented an improvement of more than 50% on the prior  
year thanks to strong growth in HD. 

Churn of 8.6% on a 12-month rolling basis was a record low  
for a full year as we continued to benefit from the take-up  
of two-year contracts. 

Italy stabilised
In Italy, we held the customer base stable for the first time in three 
years, ending the 12-month period broadly flat year on year with  
4.7 million customers. Paid-for product growth was 387,000 while 
churn hit a low of 9.6% on 12-month rolling basis as customers 
showed growing loyalty to the business. This was a good result  
in what remains a challenging market.

4

1 

 We have presented the results on an ‘adjusted like for like’ basis for the full 12-month 
period to 30 June 2015 down to operating profit. Comparative figures are translated 
at a constant currency of €1.31:£1.

1 – England vs New Zealand, Investec Test Match at Lord’s, Sky Sports, Sky UK  
2 – Fortitude, Sky Atlantic, All territories 3 – Portrait Artist of the Year, Sky Arts, Sky UK  
4 – NOW TV remote and box 5 – Italian Grand Prix, Mugello, Sky Sport MotoGP HD, Sky Italia

06  Sky plc

Annual Report 2015Strategic report

2

1

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Building on our strengths

Sky’s success rests on the unique combination of strengths that  
we have developed in three core areas: the best and broadest range 
of content; market-leading innovation that enhances the viewing 
experience; and our focus on the customer through our unrivalled 
go-to-market capability, expertise in service delivery, and the 
strength of our brand.

We made significant progress in each of these areas in 2015.

Content
We strengthened the range and quality of our offering on screen 
across all our territories in the past 12 months, advancing our ambition 
to create a powerhouse for content in Europe. 

In entertainment, we took another big step forward as we grew our 
capability in original production. While each of our businesses is at a 
different stage of development in this area, what’s become clear as 
we’ve started to work together is our shared vision and our common 
sense of ambition.

Crime drama Fortitude and Italian political drama 1992 became the 
first of our home-grown dramas to launch simultaneously across  
all five territories, in January and March respectively. 

Reaching an audience of 3.7 million, Fortitude was Sky Atlantic’s most 
successful original drama to date in the UK. It also became the most 
successful show for Sky Vision, our distribution business, with sales to 
more than 100 territories internationally. Meanwhile, 1992 premiered 
with the biggest-ever audience for an original scripted series in Italy.

Their success underlines the potential that we have to operate at a 
greater scale with a number of exciting drama projects in the pipeline 
as part of more than 130 hours of original drama now in production 
across the group.

3

In sport, we completed a series of important rights deals to put  
Sky in a strong position for the coming year. In the UK and Ireland,  
we achieved a successful outcome to the Premier League’s tender 
process, reinforcing Sky Sports’ position as the number one choice  
for sports fans with the rights to 126 live Premier League matches 
every season from 2016/17 to 2018/19. As a result, Sky Sports will  
bring customers three times as many live matches as any other 
broadcaster, including the best match picks and the most-watched 
slots in the schedule. Meanwhile, in Italy we secured the live  
and exclusive rights to all 472 matches in Serie B for the next  
three seasons.

Innovation
Sky’s strength in innovation enables us to get the greatest value 
from our investment in content, meeting customers’ growing desire 
for the flexibility to consume content on their own terms, both in 
and out of the home. It also allows us to distribute our content  
more widely, tapping into new pockets of demand using OTT 
technology and creating new revenue opportunities in areas  
like transactional services.

07

Annual Report 2015Sky plcStrategic reportGovernanceFinancial statementsShareholder informationStrategic report

Group Chief Executive’s statement
(continued)

Across our markets, we have continued to invest in the quality  
of the customer experience to make it easier for customers to 
access and consume our content. Sky now has almost nine million 
customers across our markets who have chosen to connect their 
boxes to the internet to open up a whole range of on demand  
and catch-up services. 

Building on this success, we’ve also launched Sky Online services in 
both Germany and Italy in the past 18 months, giving us streaming 
products in all our markets. Targeted at people who like our content 
but want to consume it in a different way, these services are just 
getting going. We see a lot of potential to use them as a means  
to unlock new headroom for customer growth across Europe.

Customers
We know that our strength in content and innovation only matters 
because we know how to bring them together in a way that works 
best for customers. We have built Sky as the leading brand in  
our sector with a proven ability to stretch into new parts of the 
market to deliver the products and services that best address 
customers’ needs.

In the UK, more than one-third of households believe Sky is the  
brand best placed to bring together their entertainment and 
communications needs – far ahead of any other company. And in Italy, 
Sky is rated as the second-strongest brand in media and technology, 
second only to Apple.

The strength of our brand combined with the scale and sophistication 
of our go-to-market operation enables Sky to provide the products 
that best address customers’ needs. It also ensures we support them 
with best-in-class customer service.

We have continued to raise the bar in the quality of our service in the 
past 12 months.

In the UK and Ireland, we have been rolling out our Digital First 
programme with the aim of putting our digital channels at the  
front line of customer service delivery. Our ambition is very clear  
– for the majority of customer interactions to be conducted via  
our digital channels. We believe the potential is significant: we will 
grow customer satisfaction to even higher levels while further 
reducing operating costs as a percentage of sales. Our intention  
is to roll out the programme across Germany and Italy in time.

How we do business

Of course, the success of Sky is based not simply on the results we 
deliver over one year but on our sustained performance over time.  
We know that to build a business that is durable for the long term,  
it is not just what we achieve as a business but how we go about  
it that matters. This is at the heart of our ‘Believe in better’ ethos,  
our commitment to constant improvement in all that we do.

Additionally, Sky has also extended its lead as Europe’s biggest 
mobile TV provider. Close to 10 million homes across the group  
are enabled to watch their favourite programmes on the move  
with Sky Go. We built on our leadership in mobile TV in the year  
with the agreement of a significant new partnership with Telefónica  
in the UK. This will enable us to add a range of mobile voice and  
data services to our customer offering in 2016 to exploit the 
opportunities for growth that we see in the fast-changing  
mobile sector. 

The growing penetration of connected devices is opening up brand 
new sources of revenue. One area where we made real strides in 
2015 is Sky Store in the UK and Ireland where revenues increased 
77% with a growing contribution from our Buy & Keep service, 
launched a year ago. The service regularly ranks number one  
or two among digital retailers for new releases, for example,  
delivering record digital sales for Universal on its best-selling  
title, Fifty Shades of Grey. We are excited about the opportunity  
to expand in this sector.

2015 also saw us make significant progress in the expansion of our 
OTT streaming services. We see a big opportunity to use OTT video 
to drive pay TV penetration in a way that is complementary to our 
core satellite and cable businesses. In the UK, our popular NOW TV 
service continued to build momentum as our rebranding helped 
drive a near trebling in sports pass sales in the year.

1

1 – Paddington, Buy & Keep, Sky Store, Sky UK 2 – Journalist, Sky Sport, Sky Italia 
3 – Quillan Isadore, Sky Academy Sports Scholar, Sky UK

08  Sky plc

Annual Report 2015A responsible business
Our ability to provide the best products and services for customers  
is underpinned by a commitment to act responsibly. The millions  
of customers across Europe that choose Sky for their home 
entertainment and communications have high expectations  
of us and it is our job to maintain their trust in the decisions  
we take day to day. This means, for example, ensuring we work  
hard to keep the information customers share with us safe and 
secure; developing easy to use, energy-efficient products for  
our customers; and strengthening our work with suppliers on  
our environmental and social standards, including human rights. 

  For more about our commitments: pages 71–73. 

Creating a wider impact
As a successful company, we also have the opportunity to use  
our position as Europe’s leading entertainment company to make  
a positive impact on society. It’s something we know our customers 
value and an important part of ensuring our business is successful 
for the long term. 

Across Sky, we’ve chosen to focus on supporting young people.  
We believe passionately that businesses need to step up and  
work alongside schools and colleges to help prepare young  
people for a successful future. Given the power of our brand,  
it’s an area in which we believe we can make a real difference. 

Strategic report 

Sky Academy in the UK and Ireland uses the power of TV, sport  
and creativity to help young people build skills and experience  
with the aim of reaching one million young people by 2020.  
In the autumn, we opened the newest Sky Academy initiative,  
Sky Academy Careers Lab, based on the Sky campus in west 
London. This gives 16–19 year olds the chance to take part in 
practical workplace challenges in order to learn about careers in 
media, business and technology. Since launch in November 2013, 
231,000 young people have participated in Sky Academy initiatives. 

In Italy, our Sky TG24 for Schools initiative allows secondary school 
students to see behind the scenes and develop a critical analysis  
of the news by making their own TV news programme. In the past  
12 months, we expanded it from 20 classes in Rome to more than 
310 classes nationwide.

Meanwhile, in Germany we helped over 5,000 young people during 
the year through our Sky Foundation. This partners charity projects 
to encourage young people, particularly those who are disabled or 
are from disadvantaged backgrounds, to pursue more active and 
healthy lifestyles.

People
Of course, central to any high-performing organisation are hard 
working people who share a common set of values and a clear sense 
of purpose. As we bring together three businesses to create a  
new Sky, capable of succeeding across five territories, we start  
from a position of strength. Right across the group, we are fortunate  
to have a talented and diverse workforce, committed to pulling 
together to create a better business for all. Our success comes  
from their willingness to embrace change and to work together  
to achieve continual improvement. I would like to thank each and 
every one of them for the contribution they have made to our 
success in the past 12 months. 

  For more about diversity and our people: pages 71–72. 

Outlook

Nine months after completing the transaction, we feel good about 
the prospects for the new Sky. We are delivering strong levels  
of growth across the group as customers respond positively to  
our products and services. Our financial performance is strong  
and overall, we are well positioned for the substantial growth 
opportunity ahead, to the benefit of our customers, our people  
and our shareholders. 

2 

Jeremy Darroch

3

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Strategic report

Business overview

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Sky plc

8

Business overview

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1 – Chelsea FC, 2015 Premier League Champions, Sky Sports HD, Sky UK;  
Fox Sports HD, Sky Italia 2 – Italia’s Got Talent, Sky Uno HD, Sky Italia  
3 – Game of Thrones, Sky Atlantic, All territories 4 – 50 Ways to Kill Your 
Mammy, Sky1 HD, Sky UK 5 – Monkey Life, Pick TV, Sky UK 6 – Newsroom,  
Sky TG24 HD, Sky Italia 7 – Stella, Sky1 HD, Sky UK 8 – Sky Sport News HD 
anchor Birgit Nössing for Sky Foundation, Sky Deutschland 

Sky plc

11

Strategic reportGovernanceFinancial statementsShareholder informationAnnual Report 2015

Strategic report

Our marketplace

Expanded opportunity for growth

Sky has an addressable market  
of 98 million households across

5 countries

Germany, Austria, Italy, UK  
and Ireland

There is a significant opportunity  
for upsell of additional products with

21 million

customers each taking an average of 

2.6 products

per household

We have a significant headroom  
for growth with 

65 million

households in our markets yet  
to take pay TV

We are exploiting adjacent market 
opportunities that are opening up as  
we extend our leadership in content  
and innovation. For example, the UK 
transactional home video market is worth

£1.5 billion 

(BVA) 

UK

Germany

Ireland

Austria

Italy

12 

Sky plc

Our performance

Annual Report 2015

Strategic report 

Financial key performance indicators

Adjusted revenue
2015 £11,283m

+5%

2014  £10,776m
2013  £10,253m

Description
Adjusted revenue includes revenue  
from Subscription, Transactional, 
Wholesale and Syndication,  
Advertising and Other revenue.

Analysis
Adjusted revenue is a key measure  
of how the Group is delivering on  
its strategy to grow the business.  
In 2015, revenue grew by 5% with  
good growth in both retail and 
commercial operations.

Adjusted operating profit
2015 £1,400m

Description
Adjusted operating profit is a measure  
of the profit generated by the business  
from its revenues and excludes items  
that may distort comparability from  
year to year.

+18%

2014  £1,185m
2013  £1,279m

Analysis
Adjusted operating profit is a key measure 
of the underlying business performance.  
In 2015 Adjusted operating profit increased 
by 18% on the previous year as the Group 
delivered strong revenue growth whilst 
controlling costs in the business.

Adjusted EBITDA
2015 £2,030m

+10%

2014  £1,848m
2013  £1,883m

Adjusted EPS
2015 56.0p

-2%

2014  57.1p
2013  58.0p

Description
Adjusted EBITDA is a measure of the  
profit generated by the business,  
excluding Depreciation and Amortisation 
costs. For the purposes of understanding 
the underlying performance of the Group,  
the measure also excludes items that  
may distort comparability.

Analysis
Adjusted EBITDA is a key measure of 
profitability. In 2015 adjusted EBITDA 
increased by 10% on the previous year  
as Group revenue increased by 5%,  
whilst EBIT increased by 18%. 

Description
Adjusted basic EPS is the profit after  
tax for the year, excluding adjusting  
items and related tax effects, divided  
by the weighted average number of  
ordinary shares.

Analysis
Adjusted basic EPS provides a measure  
of shareholder return that is comparable 
over time. Adjusted EPS was lower year  
on year due to the dilutive impact  
of the share placing last July to fund  
the acquisitions of Sky Deutschland  
and Sky Italia. 

Total shareholder return

1-year CAGR

5-year CAGR

1,860bps

210bps

19%

12%

10%

0%

FTSE 100

Sky

FTSE 100

Sky

Description
Total shareholder return (‘TSR’) represents 
the change in value of a share held for a 
12-month period to 30 June, assuming  
that dividends are reinvested to purchase 
additional shares at the close price 
applicable on the ex-dividend date.  
The value of the share is based on the 
average share price over the three months 
prior to 30 June.

Analysis
TSR represents a comparable measure of 
shareholder return over time. Sky shares 
outperformed the FTSE 100 index; Sky’s TSR 
was 19% whilst the FTSE 100 was 0% in the 
year to June 2015.

We have presented the results on an ‘adjusted like for like’ basis for the full 12-month period to 30 June 2015 down to operating profit. Comparative figures are translated at a constant 
currency of €1.31:£1.

  For a reconciliation of statutory to adjusted measures: page 144. 

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Annual Report 2015

Strategic report

Our performance
(continued)

Operational key performance indicators

  Retail customers 

  Total products

Description
A customer is defined as a subscriber to 
one of our TV packages or standalone 
home communications services.

Analysis
A key element of our strategy is to 
continue adding new customers.  
In 2015, we added a total of 1.0 million 
new customers, 45% more than the 
prior year, with record growth in 
Germany and the highest organic 
growth in the UK for 11 years.

2015  53.8m

+9%

2014  49.2m
2013  44.5m

Description
Total products is defined as the total of  
all paid-for subscription products taken 
by our customers across the Sky group.  
In the UK and Ireland, this includes TV,  
HD, Multiscreen, Sky Go Extra, Broadband, 
Telephony and Line Rental. In Italy, this 
includes TV, Multivision, Sky Online and 
paying HD. In Germany and Austria, this 
includes TV, Second Smartcard, Premium 
HD and Sky Online. 

Analysis
A key element of our strategy is to 
encourage new customers to take multiple 
products when joining and to sell more 
products to existing customers. In 2015, 
we added 4.6 million products taking our 
total subscription products to almost  
54 million.

2015 21.0m

+5%

2014 20.0m
2013 19.4m

  Churn 

UK & Ireland

Germany & Austria

110bps

180bps

Italy

70bps

10.7%

10.9%

9.8%

12.3%

10.4%

8.6%

13.9%

10.3%

9.6%

2013

2014

2015

2013

2014

2015

2013

2014

2015

Seeing the bigger picture
Social reach
2015 140,100

Description
Our social reach number represents  
the number of young people who have 
participated in our social initiatives 
across the Group. 

 Our full set of independently assured key performance  
indicators used to measure our sustainability  
performance can be found at sky.com/biggerpicture 

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Description
Churn represents the number of  
total customers during the year who 
terminated their subscriptions, net  
of former customers who reinstated  
their subscription (within 12 months of 
terminating their original subscription), 
expressed as a percentage of total 
average customers.

Analysis
Churn is a good measure of customer 
loyalty, which is a key driver of value  
for our business. In each market,  
churn was under 10% which was 
significantly lower year on year  
illustrating high customer loyalty. 

Analysis
In the UK and Ireland we have a target  
to reach one million young people by 
2020 through Sky Academy. In 2015 our 
cumulative total is 231,0001. For the first 
time in 2014/15, we have collected data 
from our young people initiatives in 
Germany and Italy for an overall social 
reach. This is made up of 127,0001 for  
Sky Academy in the UK and Ireland,  
5,200 for Sky Foundation2 in Germany 
and 7,900 for our initiatives in Italy. 

 
 
 
Annual Report 2015

Strategic report 

Description
Content investment is the amount spent 
every year bringing the very best content to 
our customers. This includes investment in 
Sky channels, such as Sky 1 in the UK and 
Ireland, and Sky Uno in Italy. It also includes 
investment in partner channels, such as the 
Discovery Channel or National Geographic. 
The amount spent on content will include the 
cost of acquiring the rights to programmes 
made by others, or commissioning original 
programmes ourselves. 

Analysis
We grow our content investment every year to 
differentiate our proposition and to give our 
customers more of the TV they want to watch. 
Recently, we’ve increased our investment in 
securing rights to non-TV products such as 
Sky Go, Sky Go Extra or Sky Online. 

Programming spend  
as % of revenue

2015 43%

flat

2014  43%
2013  42%

Description
Investment in content broadly grows  
in line with the rate of revenue growth 
over the medium term.

Analysis
Holding growth in other operating costs 
below the rate of revenue growth frees 
up capacity to invest an increasing 
proportion of revenues in the content 
that matters most to customers.

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Description
Sky Go customers are those that have 
registered to use our mobile TV service. 

Analysis
Innovation across multiple technologies 
enables the Group to expand into new 
areas, develop new revenue streams and 
benefit from adjacent sectors. In 2015,  
two million more customers registered  
for Sky Go across all of our markets. 

Connected customers

2015 9.0m

+32%

2014  6.8m
2013  3.3m

Description
A connected customer is one that  
has connected their Sky box to the 
internet and therefore has access  
to Sky’s on demand services such  
as Catch Up TV and box sets. 

Analysis
In 2015, we connected a further two 
million customers across the Group. 
Connected customers have access  
to a wider range of content and  
generally they will watch more pay  
TV content, churn less and use more  
of our transactional services. 

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Programming investment

2015 £4,886m

+5%

2014  £4,662m
2013  £4,339m

  Innovation

Sky Go customers

2015 10.0m

+25%

2014  8.0m
2013  7.0m

Carbon intensity

2015 11.42 tCO2e/£m1

1 
2 

Independently assured by Deloitte LLP.
 Sky Foundation is a separate legal entity; its Board is answerable 
to the respective regulatory authorities in Germany.

Description
Carbon intensity, defined as tonnes of  
CO2 equivalent (tCO2e) emissions relative 
to revenue, is one of the key performance 
indicators we use to measure our 
environmental performance. Our total 
gross CO2e emissions include all direct 
Greenhouse Gas emissions across all  
of our territories, and are 128,8191 tCO2e 
for 2014/15.

Analysis
In 2014/15, our carbon intensity is in line 
with that reported in previous years, 
noting that in 2014/15, we have reported 
across all our territories. We are working 
on a set of Group environment targets 
for 2015/16.

   For CO2e/£m territory breakdown and 
progress against our emission targets:  
pages 71–72.

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1 – The Blacklist, Sky Living HD, Sky UK 2 – The Affair, Sky Atlantic HD, Sky UK  
3 – The Avengers, Sky Movies HD, All territories 4 – Jessica Ennis-Hill, Sky Academy 
Ambassador, Sky UK 5 – England vs Australia, 2014 Autumn Internationals,  
Rugby Union, Sky Sports HD, Sky UK 6 – Gomorrah, Sky Atlantic HD, All territories  
7 – Our people 8 – Mayweather vs Pacquiao, Boxing, Sky Sports Box Office, Sky UK; 
Sky Select, Sky Deutschland 

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Strategic report

UK & Ireland

Customers

Net customer growth 

12.0m +506k

Products

Net product growth

38.0m +3.3m

Sky delivered an exceptional year’s 
performance in the UK and Ireland as 
investments in content and connected 
services delivered growth across all  
areas of the business.

Our strategy of segmenting the market using the complementary 
Sky and NOW TV brands helped achieve the highest organic 
customer growth in 11 years with 506,000 net new customer 
additions over the year. This was almost 50% more than the prior 
year and took our customer base past the 12-million milestone.

At the same time, we added 3.3 million new paid-for subscription 
products, taking us past 38 million products. This reflects strong 
demand across the board, with accelerated growth in both TV  
and broadband.

Increased customer satisfaction resulting from the growth of 
connected TV services delivered a 110 basis-point reduction in 
12-month rolling churn to 9.8%, our best performance in 11 years.

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1 – Alex Crawford, Sky News HD, Sky UK 2 – Enfield Haunting, Sky Living HD, Sky UK  
3 – Lewis Hamilton, winning at Abu Dhabi to become 2014 Formula One World Champion,  
Sky Sports F1, Sky UK; Sky Sport F1 HD, Sky Deutschland and Sky Italia 4 – Parkinson: Masterclass, 
Sky Arts HD, Sky UK 5 – England vs Canada, Women’s Rugby World Cup Final 2014, Sky Sports, Sky UK 
6 – 2014 Ryder Cup, Sky Sports Ryder Cup, Sky UK; Sky Sport HD, Sky Deutschland and Sky Italia

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Content

Much of our success in 2015 can be attributed to an outstanding 
year on screen. We increased the quality and range of programming 
across our portfolio, making particular progress in our strategy  
to increase the volume and quality of our home-grown content.

In entertainment, we launched Fortitude in January, our first original 
drama to premier simultaneously across all of our territories. 
Reaching a total audience of 3.7 million in the UK across the series,  
it was Sky Atlantic’s most successful original drama to date and  
the second most successful show ever to air on the channel.

Elsewhere in the portfolio, we launched a new Sky Arts on demand 
service as part of a major refresh of our arts offering. With over 
1,000 hours of dedicated arts programming, including programmes 
commissioned and acquired exclusively for on demand, the  
new service underlines Sky’s long-term commitment to the  
arts. Sky Arts will also benefit from new programming produced  
in a new Arts Production Hub, to be based in Milan. 

Our partnerships with some of the world’s leading content 
producers continue to pay dividends. The fifth series of HBO  
hit Game of Thrones was available to view by Sky and NOW TV 
customers at the same time as the US, with the finale achieving 
a record audience of 3.1 million. This makes it the most-watched  
Sky entertainment programme ever in Sky homes.

In movies, the strength of the partnerships we enjoy with the major 
Hollywood studios helped us continue to improve the offering for 
customers. Overall consumption of movies was up 10% on the prior 
year fuelled by the continued success of our on demand offering.  
On demand downloads surpassed 500 million as customers chose 
from a library of more than 1,000 movies.

3

In sport, we had a strong year on screen, achieving record 
performances across a range of different sports. For the second 
season running, Sky showed 49 of the top 50 most watched Premier 
League matches. An exciting end to the F1 season delivered live  
race audiences up 20% year on year – a record season for F1 on  
Sky Sports. Meanwhile the World Darts Championship attracted a 
peak audience of 1.7 million for the final in January, the biggest-ever 
audience for darts on Sky. 

Additionally, we secured a number of key rights deals in the year  
to ensure Sky Sports remains the number one choice for sports 
fans. This included a significant win in the Premier League’s tender 
process in February, giving us the rights to 126 live Premier League 
matches a season from 2016/17 to 2018/19. This is three times as 
many live matches as any other broadcaster, including the best 
match picks, and the most-watched slots in the schedule. 

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UK & Ireland
(continued)

Innovation

1

One of our priorities for 2015 was to use our leadership in innovation 
to step change the viewing experience for customers and make it 
even easier for them to access our content however and whenever 
they want it. 

In the home, we extended our lead as the UK’s biggest connected 
box platform, connecting more than one million customers over the 
year to take our connected base past seven million. 

With over 60% of all TV households now connected, on demand 
usage has continued to grow as customers embrace the greater 
choice and flexibility it offers. Total on demand downloads 
surpassed 1.5 billion in the year, up 60% year on year. 

Our investment in Sky Box Sets proved particularly popular with  
the service, delivering viewing equivalent to our fourth most popular 
Sky channel in 2015. We’ve also expanded our on demand library 
elsewhere, including an increase in our dedicated kids’ programming 
from 700 to 4,000 episodes. 

The growing penetration of connected devices is enabling us to 
exploit new revenue opportunities. Sky Store Buy & Keep, our entry 
into the movie purchase sector, helped drive a 77% increase in Sky 
Store revenues over the year. We added new functionality in 2015  
to enable customers to access their movie collection from their 
mobile device. This means that customers can buy a movie from  
Sky and watch it at home in their sitting room, or enjoy it when  
they are out and about.

This was just one development that helped us cement our position 
as Europe’s biggest mobile TV provider. The number of Sky Go 
registered households in the UK and Ireland passed six million in  
the year. Meanwhile, Sky Go Extra, our paid-for mobile service which 
offers the ability to watch on more devices and download content 
to watch offline, became Sky’s fastest-growing product ever. 

1 – Sky Box Sets, Sky UK 2 – Now TV Entertainment Pass, Sky UK 3 – Sky AdSmart, Sky UK 
4 – Sky Service app, Sky UK 5 – Sky Hub wireless broadband router, Sky UK

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2015 also saw us make great progress with our OTT streaming 
service, NOW TV, helping us to extend our reach into F

reeview homes. Sales of sports passes almost trebled to close to 1.5 
million during the year thanks to a rebrand and the introduction of a 
new sports weekly pass.

Everything we see tells us that NOW TV customers love the service: 
more than one-third of NOW TV customers buy more than one  
pass every month while the average NOW TV Entertainment pass 
customer watches over five hours per week. In addition, the growth 
in NOW TV is not cannibalising the Sky customer base with more 
than 90% of all customers having never considered Sky before 
signing up.

Customer

In a fast-moving market with an ever-greater choice of products and 
providers, we believe that our capability in service delivery gives us  
a competitive advantage. We have continued to raise the bar in this 
area in 2015.

Our main focus has been on simplifying the customer experience. 
Central to this is our Digital First programme which we have been 
rolling out across the UK and Ireland. During the course of 2015, we 
reduced the number of inbound calls to our service centres by 11% 
as record numbers of customers interacted with us via our service 
app, through our automated voice service or via the set-top box.  
At the same time, we closed the year with our customer satisfaction 
scores at all-time highs. This was reflected in the latest Ofcom 
survey which showed Sky leading the market on customer 
satisfaction, with the fewest complaints across our product set.

The capability we have developed in service delivery also enables  
us to bring new products to market quickly and at scale. In January, 
we announced plans to add mobile voice and data services to  
our customer offering in 2016, following the conclusion of a new 
partnership with Telefónica UK. Building on the strength of the Sky 
brand and our leadership in innovation and customer service, we will 
launch a range of exciting new services that will enable us to exploit 
new opportunities for growth. 

Our customer-led approach means we take our responsibilities 
seriously. For example, this year, we took an important next step  
to protect our customers online with adjustments to our award-
winning online filtering tool, Sky Broadband Shield. We now make 
sure the default setting is ‘on’, unless customers choose otherwise. 
We’ve contacted every one of our broadband customers to explain 
the benefits and to highlight their options.

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Germany & Austria

Customers

4.3m

Products

7.1m

Net customer growth

+467k

Net product growth

+969k

Sky achieved an excellent year of growth in 
Germany and Austria, attracting more new 
customers than in any year since launch 
thanks to rising demand for our products 
and services.

Over the 12-month period, we added 467,000 customers to take  
the base past four million.

At the same time, paid-for product growth totalled almost one 
million, more than 50% higher than the previous year thanks to 
strong growth in HD. 

Continued take-up of two-year contracts helped drive churn down 
to a record full-year low of 8.6%, a full 180 basis points lower than 
the prior year.

Content

In entertainment, we made important progress towards extending 
the range and quality of content on offer to customers in Germany 
and Austria with our first move into original content production. 
Scandinavian crime drama 100 Code, a co-production with Red 
Arrow, premiered in March, attracting a total of 1.8 million views 
across the series. Filming also started on a police crime thriller 
series, Babylon Berlin, to air in the coming year.

In addition, 2015 was a big year for acquired content with Sky 
customers enjoying more season premieres than ever before from 
some of the world’s best content producers. This included the  
fifth series of The Walking Dead and the final series of True Blood.

Our partnership with HBO delivered the exclusive launch of the fifth 
series of Game of Thrones on Sky Thrones HD, Europe’s first channel 
dedicated to a single series. This set a new record for a show on  
Sky in Germany and Austria, with 5.4 million views across the series. 
Reflecting the growing demand for flexibility of viewing, Game of 
Thrones series 5 was also the most successful series to date on  
Sky Go.

In movies, Christmas came early for Sky customers and fans  
of Star Wars when Sky Hits was re-branded Sky Star Wars HD  
in December, showing all six Star Wars films around the clock.  
This more than doubled the viewership versus the prior year,  
with more than three million people tuning in over the two weeks. 

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Deutschland; Sky Cinema Star Wars HD, Sky Italia 2 – Game of Thrones Talk, Sky Atlantic HD, 
Sky Deutschland 3 – Sky90, Sky Bundesliga HD 1, Sky Deutschland 4 – Sky Online box and 
remote, Sky Deutschland 5 – Buntkicktgut, Sky Foundation, Sky Deutschland 

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In sport, our Bundesliga coverage delivered a new ratings record in 
2015 with more than six million views to the live action over a single 
weekend at the end of February. We also achieved a new record in 
terms of share of viewing with the Saturday afternoon match on  
23 May winning more than 14% of all TV viewing.

Out of the home, we extended our lead as the number one provider 
for mobile TV by launching Sky Go on Android devices in December. 
We also continued to build out the range of content available, 
including the addition of a brand-new lifestyle section with 100  
new programmes each month from partner channels.

Meanwhile, we secured a new three-year deal for the exclusive live 
broadcasting rights for all matches involving German and Austrian 
teams in the UEFA Europa League, starting from the 2015/16 season. 
We also broadened our offering with the rights to the IHF Handball 
World Championship 2015. This brought 28 games exclusively live  
to Sky subscribers, including all German and Austrian national  
team matches.

Innovation

Building on the success of our connected TV strategy in the UK,  
we started to connect the first German and Austrian satellite 
customers’ boxes to the internet in December. It’s early days but 
almost 250,000 set-top boxes had already been connected in the 
first six months to the end of June, opening up access to a much 
richer entertainment experience for customers.

We extended our reach into the pay light segment of the market 
with the December launch of our Sky Online service. Using a 
streaming box based on the same technology that has been  
so popular in the UK, Sky Online offers customers a choice of  
two packages as well as a Supersport Day Ticket for those with 
either one of these packages. This provides customers with a 
flexible, user-friendly and affordable way of accessing Sky’s  
premium content. 

Customer

We have made progress in building our customer service capability 
over the year. This has been recognised with a number of awards, 
including leader in the entertainment sector in the ‘TOP SERVICE 
Deutschland 2015’ competition.

The importance we place on giving customers the best experience 
from Sky extends to providing parents with easy-to-use tools to 
help protect their family from unsuitable content. Alongside PIN 
protection, we provide a dedicated Kids Zone on Sky Go which is 
safe and secure. 

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Italy

Customers

4.7m

Products

8.6m

Net customer growth

-

Net product growth

+387k

Sky in Italy held its customer base stable 
after three years of negative growth, a great 
achievement given a challenging economic 
environment.

We ended the year with 4.7 million customers, while paid-for products 
increased by 387,000 to 8.6 million thanks to good growth in HD.

In common with our other markets, we delivered a significant 
reduction in churn in the year. The 12-month rolling churn figure was 
9.6%, a decline of more than four percentage points in two years. As in 
the UK, much of this improvement can be attributed to the rise in the 
connected base and the resultant increase in customer satisfaction.

Content

In entertainment, we continued to differentiate ourselves from  
the competition in Italy by investing on screen to give customers  
an increasing range of high quality and distinctive programming.

Much of the focus in 2015 went towards building the momentum 
we’ve established in original production. Crime drama Gomorrah  
was sold to more than 100 countries and we commissioned a second 
series to air in 2016. Meanwhile, political series 1992 became the 
second Sky drama after Fortitude to premiere simultaneously across 
all five territories. 1992 achieved the biggest-ever audience for  
an original scripted series in Italy at launch in the spring.

There’s more to look forward to in the coming year with the 
announcement of The Young Pope, a major new co-production 
between Sky, HBO and Canal+. Directed by Academy Award-winning 
Paolo Sorrentino, the eight-part drama features Jude Law in the 
starring role and will launch across all our markets next year.

2015 also saw the announcement of plans for a new Sky Arts 
Production Hub to be based in Milan. Part of a major commitment to 
the arts across the group, the Production Hub will act as a centre of 
excellence, producing a slate of outstanding arts programming for 

customers across all Sky territories, in addition to locally 
commissioned content. It will also focus on producing pan-European 
events to celebrate the arts.

Elsewhere, our general entertainment channel, Sky Uno, built on  
its reputation as the exclusive home of mainstream franchises.  
The latest series of X Factor Italia and MasterChef Italia delivered  
a significant increase in ratings of more than 30% and 20% 
respectively year on year, while the successful launch of Italia’s Got 
Talent made it the top-rated entertainment show debut on the 
platform ever.

We are monetising our investment in content more broadly through 
the expansion of our free-to-air offering on Digital Terrestrial 
Television (DTT). In 2015, we launched news channel Sky TG24  
on free-to-air, joining Cielo, our general entertainment channel 
which grew viewing 10% year on year.

In sport, we further strengthened our domestic football offering by 
securing the exclusive rights to all 472 matches in Serie B football  
for the next three seasons. We also won the exclusive rights to the 
2016 European Qualifiers and the 2018 World Cup Qualifiers. Added 
to our rights for all Serie A matches, with one-third exclusive, and all 
Europa League matches, this confirms Sky Italia as the number one 
choice for football fans.

Away from football, we continued to extend the breadth of our 
offering with the exclusive rights to the EuroBasket 2015 
tournament and the Rugby World Cup in 2015.

On screen, motorsports performed particularly strongly. MotoGP 
and Formula 1 grew their ratings by 30% and 24% respectively year 
on year in a season in which Italian teams and drivers regained their 
competitiveness.

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1 – MasterChef Italia, Sky Uno HD, Sky Italia 2 – TG24 for schools, Sky Italia 3 – Juventus vs Roma, Serie A,  
Sky Sport HD, Sky Italia 4 – Sky Calcio Show, Sky Sport HD, Sky Italia 5 – My Sky HD box, Sky Italia

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Innovation

We underlined our position of leadership in innovation in Italy with  
a series of important new launches designed to make it easier  
to access and consume content. 

In the home, we drove a 51% increase in connected boxes to end  
the year with more than one-third of all customers connected to 
the internet. This growing penetration of connected devices fuelled  
an explosion in on demand usage with total downloads more than 
double the previous year.

Out of the home, registered households to Sky Go increased to 
almost half of the base by year-end. Sky Go is particularly valued  
by sports fans, attracting an average of more than half a million 
streams at weekends.

2

We opened up new headroom for growth in April with the launch  
of a new IPTV service in partnership with Telecom Italia. The new 
service uses the first Sky PVR to work via satellite and IPTV 
streaming to offer our full content line-up over broadband for  
the first time. This broadens our reach and gives us access to the 
many Italian households who are unable to install a satellite dish. 

The partnership with Telecom Italia is a key component to the 
broadly-based growth strategy that also saw the launch of a new 
Sky Online box in May. The new box is based on the same technology 
as the NOW TV box in the UK, and Sky Online box in Germany, and 
enables us to tap into a new segment of the market.

Customer

As in our other territories, we know that our success comes from  
a focus on customers and a mindset of embracing change in order 
to provide customers with the best-possible experience from Sky.

We sought to strengthen our relationship with Italian customers  
by increasing the rewards for loyalty. From April, we reserved Sky Go 
for those customers that have been with Sky for more than a year. 
We also sought to increase customer engagement by upgrading  
our customer reward programme with a series of new initiatives  
and benefits. 

In order to give parents more control over the type of content their 
children watch, we introduced Parental Control. Activated through  
a remote device, it is available to all Sky customers in Italy.

3

Alongside this, we have continued our focus to improve the quality 
and flexibility of our customer service by moving more of our 
customer interactions online. We reduced our calls per customer  
by 12% over the year with downloads to our self-service mobile  
app surpassing 1.5 million by year-end.

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7

1 – New England Patriots, 2015 NFL champions,  
Super Bowl, Sky Sports HD, Sky UK 2 – True Detective, 
Sky Atlantic HD, All territories 3 – Sky Frauenlauf,  
Sky Foundation, Sky Deutschland 4 – Sky Go,  
All territories 5 – Stand Up Be Counted,  
Election 2015, Sky News initiative, Sky UK  
6 – Serena Williams, US Open 2014 champion,  
Sky Sports HD, Sky UK 7 – Sky Sports Living for  
Sport Awards, Sky Academy, Sky UK 8 – Sky Ride,  
Sky UK 9 – Sky Academy Skills Studios, Sky UK  
10 – A League of Their Own, Sky 1 HD, Sky UK

26 

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Financial review

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Sky plcFinancial statementsShareholder information 
Annual Report 2015

Strategic report

Financial review

Andrew Griffith, Group Chief Financial Officer

Adjusted operating profit

£1.4bn

Adjusted basic EPS

56.0p

Dividend

32.8p

28 

Sky plc

We achieved an excellent year of growth 
across the group. Our investments in  
the viewing experience attracted record 
numbers of customers to join Sky and drove 
loyalty among existing customers to new 
highs with churn under 10% in each market. 
This operational performance translated  
into strong revenue growth and, alongside 
our good cost control, this resulted in an  
18% increase in operating profit and over  
£1 billion of operating free cash flow. We also 
propose a further 3% increase in the dividend.

Group financial performance

To provide a more representative analysis of ongoing performance 
of the Group, all commentary down to the operating profit  
level for the Group is on an adjusted basis as if we had owned 
Germany and Italy for the full year from 1 July. The financial results  
of Germany and Italy are translated into sterling at a constant 
currency rate of €1.31:£1. 

Unless otherwise stated, adjusted figures below are from 
continuing operations and on a recurring basis excluding i)  
the impact of Sky Bet as this is presented as a discontinued 
operation; ii) set-top-box sales to Italy which are now an intragroup 
transaction; and iii) ESPN carriage revenue in the UK and Ireland 
from FY14 comparatives, as we no longer retail the channel.

Numbers below the operating profit line for the Group consolidate 
Germany and Italy only for the actual period of ownership from  
12 November and are on an adjusted basis.

Our statutory financial reporting consolidates Germany and Italy 
for the period from 12 November 2014 to 30 June 2015. During this 
period Italy contributed revenue of £1,297 million and operating 
profit of £25 million while Germany contributed revenue of  
£866 million and an operating loss of £21 million.

Annual Report 2015

Strategic report 

We delivered good growth in advertising revenues of 4% to  
£716 million (2014: £690 million) with Germany delivering excellent 
growth of 26% through higher sellout rates and increased inventory 
around Bundesliga. Advertising revenues in the UK grew strongly, up 
5%, due to the benefit of incremental AdSmart revenues combined 
with Sky Media increasing their share of net advertising revenue by 
almost 170 basis points, while advertising revenue was down in Italy 
as we lapped the €27 million benefit of the FIFA World Cup revenues 
in Q4 last year.

Costs
Total Group costs grew by just 3%, well below the rate of revenue 
growth, to £9,883 million (2014: £9,591 million) as we maintained 
tight discipline over our operating cost base while continuing to 
invest where our customers see the greatest value.

Programming costs increased 5%, in line with revenue growth as we 
increased the depth and breadth of our offering. We launched the 
exclusive ITV Encore channel in the UK in June 2014 and expanded 
our channel line-up in Germany, as well as having a full-year impact 
of the new Sky Atlantic channel in Italy. We continue to invest in  
a diverse content portfolio, with an enhanced box set offering in  
the UK and increased investment on Sky originated content, with 
successes including Fortitude and 1992. The strong growth in  
Sky Store revenues has driven an increase in our transactional 
programming costs.

Our network costs in the UK were up only 3%, well below the rate  
of home communications revenue growth.

Sales, General and Administration costs grew by just 1% as the 
higher up-front cost of strong subscriber growth in Germany was 
offset by efficiencies made across the UK and Italy as part of their 
respective operating efficiency programmes.

Revenue
We achieved excellent growth in Group revenues which were up  
5% to £11,283 million (2014: £10,776 million). Revenue in Germany  
was up 9% to £1,377 million (2014: £1,262 million) whilst revenue in 
the UK was up 6% to £7,820 million (2014: £7,368 million). Revenues 
in Italy remained resilient at £2,086 million (2014: £2,140 million) 
despite the tough economic backdrop. 

We have delivered strong rates of growth across all of our main 
revenue streams with good consumer demand for our products  
and services, helping drive subscription revenue up 5% whilst 
transactional revenue was our fastest growing area with revenue  
up 22%. We also achieved good growth in both advertising  
(+4%) and wholesale (+5%) revenues highlighting the strength  
of our ability to monetise content.

Subscription revenue growth of 5% was underpinned by excellent 
customer growth across the group of almost one million customers 
and strong product growth of 4.6 million, with the largest proportion 
of revenue growth continuing to be delivered through the UK where 
revenues were up over £300 million. Alongside this, our best year of 
customer growth in Germany drove a 10% increase in subscription 
revenues, whilst in Italy we held total customers and revenue flat.

Transactional revenues increased by 22% to £173 million (2014:  
£142 million) as we benefited from the success of our Buy and  
Keep service, which surpassed weekly revenue of £1 million in Q4, 
and NOW TV transactions, which totalled almost 1.5 million over  
the past 12 months.

Our content-related revenues also performed well. Wholesale and 
syndication revenues were up 5% to £550 million (2014: £524 million) 
largely driven by continued growth in the UK where revenues were 
up 19% as success on screen led to more favourable terms for our 
channels with wholesale partners. Alongside this, revenues were 
strong through the distribution of our programming internationally 
and the first time consolidation of Znak&Jones and Love 
Productions. In Italy, underlying wholesale revenues were broadly 
flat year on year (excluding the benefit in the prior year from 
Champions League resale revenues), whilst revenues in Germany 
were slightly down following the successful migration of former 
Deutsche Telekom wholesale customers to a retail relationship  
in the prior year.

Sky plc

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Strategic report

Financial review
(continued)

Profits and earnings
Operating profit grew strongly, up 18% to £1,400 million (2014:  
£1,185 million) as we combined excellent revenue growth with  
careful choices within our cost base whilst continuing to invest  
in programming. This has driven a 140 basis point expansion in  
our operating margin.

The share of joint ventures and associates’ profits was £28 million 
(2014: £35 million) and net finance costs increased by £91 million  
to £200 million (2014: £109 million) due to the interest charge 
associated with an additional £5.4 billion of gross debt that we 
issued during the year.

The tax charge of £251 million (2014: £237 million) was at an 
effective tax rate of 21%.

Profit after tax for the year grew by 6% to £945 million (2014:  
£892 million) resulting in adjusted earnings per share of 56.0 pence 
(2014: 57.1 pence) after accounting for the higher number of shares 
following our issuance in July 2014. Over the year the weighted 
average number of shares excluding those held by the Employee 
Share Ownership Plan (‘ESOP’) for the settlement of employee share 
awards was 1,690 million (2014: 1,562 million). The closing number of 
shares excluding the ESOP shares at 30 June 2015 was 1,704 million 
(2014: 1,546 million).

Adjusting items
Statutory profit for the year includes a gain of over £1 billion  
relating to a £492 million gain on the disposal of available-for-sale 
investments; a £299 million gain on the disposal of our stake in  
the National Geographic Channel; and a profit of £600 million on 
the sale of a controlling stake in Sky Bet. This was partially offset  
by operating expenses of £396 million principally comprising the 
costs of a corporate efficiency and restructuring programme,  
the costs of a programme to replace aged customer equipment, 
advisory and transaction fees incurred on the purchase of  
Sky Deutschland and Sky Italia, costs of integrating those 
businesses in the enlarged Group and the ongoing amortisation  
of acquired intangible assets.

Statutory profit after tax was £1,332 million (2014: £820 million).

Following the sale of a controlling stake in Sky Bet on 19 March 2015, 
the results of Sky Bet are now presented as a discontinued operation. 
The sale resulted in a profit on disposal of £600 million which is 
included within profit for the year from discontinued operations. 

  For a reconciliation of statutory to adjusted numbers: page 144.

Group cash flow and financial position
Group free cash flow increased year on year by 20% to £1,060 million 
(2014: £885 million) while net debt increased to £5,056 million (2014: 
£1,212 million) as a result of the acquisition of Sky Deutschland and 
Sky Italia in November 2014. Gross debt as at 30 June 2015 was 
£7,534 million with cash of £2,478 million. The ratio of net debt  
to EBITDA at 30 June 2015 was approximately 2.5 times. Sky has  
an investment grade credit rating, being rated BBB by Standard  
& Poors and Baa2 by Moody’s, both with stable outlook.

Current borrowings
Non-current borrowings
Borrowings-related derivative 
financial instruments
Gross debt
Cash and cash equivalents
Short-term deposits
Net debt

As at 1 July 
2014 £m
11
2,658

(80)
2,589
(1,082)
(295)
1,212

Cash 
move- 
ments 
£m 
–
5,082

–
5,082
(296)
(805) 
3,981

Non-
cash
move-
ments
£m
483
(322)

(298)
(137)
–
–
(137)

As at 30 
June 2015 
£m
494
7,418

(378) 
7,534
(1,378) 
(1,100) 
5,056

Balance Sheet
During the year, total assets increased by £8,909 million to  
£15,358 million at 30 June 2015. Non-current assets increased  
by £6,923 million to £10,799 million, primarily due to an increase  
of £3,141 million in goodwill and an increase of £3,274 million in 
intangible assets largely as a result of the recognition of goodwill 
and customer contracts and relationships recognised on the 
acquisition of Sky Deutschland and Sky Italia. Current assets 
increased by £1,986 million to £4,559 million at 30 June 2015 
principally due to a £805 million increase in short-term deposits,  
a £461 million increase in current trade and other receivables  
and a £301 million increase in inventories. Current inventories  
and trade and other receivables have increased mainly due to  
the impact of the consolidation of the inventories and trade  
and other receivables of Sky Deutschland and Sky Italia. 

Total liabilities increased by £6,757 million to £12,134 million at  
30 June 2015. Current liabilities increased by £1,685 million to 
£4,204 million, primarily due to a £1,144 million increase in trade  
and other payables, due to the impact of the consolidation of the 
trade and other payables of Sky Deutschland and Sky Italia, and a  
£483 million increase in current borrowings. Non-current liabilities 
increased by £5,072 million to £7,930 million, principally due to  
a £4,760 million increase in the Group’s non-current borrowings. 
Current and non-current borrowings have increased as a result  
of the issue of euro, dollar and sterling bonds in the year.

30 

Sky plc

Annual Report 2015Distributions to Shareholders
The Directors’ proposed final dividend of 20.5 pence per share  
takes the total dividend payable in respect of the financial year  
to 32.8 pence per share, an increase of 3% on last year.

The proposed dividend continues the track record of shareholders 
benefiting from our strong financial performance and represents 
the 11th consecutive year-on-year increase in the dividend.

The ex-dividend date will be 22 October 2015 and, subject  
to shareholder approval at the 2015 Annual General Meeting,  
the final dividend of 20.5 pence will be paid on 20 November  
2015 to shareholders appearing on the register at the close  
of business on 23 October 2015.

Post balance sheet events

Purchase of minority interests in Sky Deutschland
As announced on 17 February 2015, Sky initiated the necessary 
steps for the transfer of the remaining approximately 4% minority 
shareholdings in Sky Deutschland. The requisite shareholder 
resolution was subsequently approved by 99.4% of shareholders  
at an Extraordinary General Meeting of Sky Deutschland on  
22 July 2015 and we expect the formal transfer of the minority 
shareholdings to be effective in the second quarter of the 2015/16 
financial year.

  For more detail see note 33: page 130

Strategic report 

31

Annual Report 2015Sky plcStrategic reportGovernanceFinancial statementsShareholder informationPrincipal risks and uncertainties

The Group risk register is reported formally to the Audit Committee twice  
a year and focused risk reporting on selected themes occurs on a quarterly 
basis. Additional information on the Group’s internal control and risk 
management processes is set out in the Corporate Governance Report  
and the Audit Committee Report. 

  For Corporate Governance report: pages 40-50

Detailed controls and any relevant action plans are prepared for the Audit 
Committee as part of the formal half-yearly reporting process. Additionally, 
we have established a procedure to monitor risks, and any changes thereto, 
across the Group. Any relevant information arising from such monitoring is 
also reported to the Audit Committee. 

This section describes the current principal risks and uncertainties facing 
the Group. In addition to summarising the material risks and uncertainties, 
the table below gives examples of how we mitigate those risks.

The Group has a formal risk management framework embedded within the 
business to support the identification and effective management of risk 
across the Group.

The divisions within the Group are each responsible for managing and 
reporting risk in accordance with the Group’s risk management policy and 
standards that have been approved by the Audit Committee. The risks are 
then consolidated into a Group risk register which provides an overview of 
the Group risk profile, taking into account the broader geographical spread 
and larger scale of the Group following the acquisitions of Sky Deutschland 
and Sky Italia.

Description of risk

Market and competition:

Mitigation

The Group operates in a highly competitive environment and faces 
competition from a broad range of organisations. Technological 
developments also have the ability to create new forms of quickly 
evolving competition.

A failure to develop the Group’s product proposition in line with 
changing market dynamics and expectations could erode the  
Group’s competitive position.

Great content is central to Sky’s product proposition and increased 
competition could impact the Group’s ability to acquire content that  
our customers want on commercially attractive terms.

Economic conditions have been challenging in recent years across  
the territories in which the Group operates and the future remains 
uncertain. A significant economic decline in any of those territories 
could impact the Group’s ability to continue to attract and retain 
customers in that territory.

The Group continues to make significant investments in innovation.

The Group’s product development strategic aim is to be at the forefront 
of progressive technology.

Please see the ‘Innovation’ section on page 7 of the Group Chief 
Executive’s Statement for further details of these products.

The Group regularly reviews its pricing and packaging structures to ensure 
that its product proposition is appropriately placed within the market.

The Group works closely with its marketing partners to ensure that the 
value of its offering is understood and communicated effectively to its 
customers.

The Group makes significant investment in the origination of content  
as well as in acquisition from across the world.

The Group also works to develop and maintain the brand value associated 
with its individual channels.

32 

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Annual Report 2015Strategic reportStrategic report

Description of risk

Regulatory breach and change:

Mitigation

The Group is subject to regulation primarily under Austrian, German, 
Irish, Italian, UK and European Union legislation. 

The regimes which apply to the Group’s business include, but are not 
limited to: 

•  Broadcasting – as a provider of audiovisual media services, the Group 
is subject to Austrian, German, Italian and UK licensing regimes under 
the applicable broadcasting and communications legislation. These 
obligations include requirements to comply with relevant codes and 
directions issued by the relevant regulatory authorities, including  
for example, in the UK, Ofcom’s Broadcasting Code, Code on the 
Scheduling of Television Advertising and Cross Promotions Code; 

•  Technical services – as a provider of certain technical services  

in the UK and Germany, Sky UK and Sky Deutschland are subject  
to regulation in their respective countries; and 

•  Telecommunications – Sky UK is subject to the General Conditions  
of Entitlement adopted under the Communications Act 2003 (UK) 
and the Conditions for the provision of Electronic Communications 
Networks and Services under the Communications Regulation Act 
2002 (Ireland), which impose detailed requirements on providers  
of communications networks and services.

The Group is also subject to generally applicable legislation including, 
but not limited to, competition (antitrust), anti-bribery, consumer 
protection, data protection and taxation. 

The Group is currently, and may be in the future, subject to proceedings, 
and/or investigation and enquiries from regulatory and antitrust 
authorities.

Please see page 36 of the ‘Regulatory Matters’ section for further details.

Customer service: 

A significant part of the Group’s business is based on a subscription 
model and its future success relies on building long-term relationships 
with its customers. A failure to meet its customers’ expectations with 
regards to service could negatively impact the Group’s brand and 
competitive position.

Technology and business interruption:

The products and services that the Group provides to its customers  
are reliant on complex technical infrastructure.

A failure in the operation of the Group’s key systems or infrastructure, 
such as the broadcast platform, customer management systems,  
OTT platforms or the telecommunications networks on which the Group 
relies, could cause a failure of service to our customers and negatively 
impact our brand.

The Group’s ability to operate or compete effectively could be adversely 
affected by the outcome of investigations or by the introduction of new 
laws, policies or regulations, changes in the interpretation or application 
of existing laws, policies and regulations, or failure to obtain required 
regulatory approvals or licences. Please see page 36 of the ‘Regulatory 
Matters’ section for further details.

The Group manages these risks through active engagement in the 
regulatory processes that affect the Group’s business. 

The Group actively seeks to identify and meet its regulatory obligations 
and to respond to emerging requirements. This includes, for example: 

•  Broadcasting – compliance controls and processes are in place in the 
Group’s content services. Interaction with the relevant regulatory 
authorities is co-ordinated between the relevant local Compliance, 
Regulatory and Legal departments; 

•  Technical services – with respect to the provision of certain technical 
services in the UK and Germany, processes are in place to monitor 
third-party broadcaster access to the relevant broadcast platforms 
and to ensure that this is provided on fair, reasonable and  
non-discriminatory terms; 

•  Telecommunications – compliance controls and processes are in  

place in the UK and Ireland, overseen by the Customer Compliance 
Committee, to monitor compliance and performance against the 
General Conditions of Entitlement and the Conditions for the provision 
of Electronic Communications Networks and Services.

The Group maintains appropriate oversight and reporting, supported  
by training, to provide assurance that it is compliant with regulatory 
requirements.

The Group strives consistently to exceed its customers’ expectations,  
to put its customers first, to understand what they want and to be 
responsive to what they say.

The Group makes significant investments in order to deliver continuous 
development and improvement to its customer service capabilities, 
including investment in its contact centres across the UK and Ireland, 
insourcing of service centres in Germany and implementing ongoing 
training and development plans.

The Group tracks its customer service performance, benchmarks  
its customer service experience and strives to be best in class.

The Group makes significant investment in technology infrastructure  
to ensure that it continues to support the growth of the business and  
has a robust selection and monitoring process of third-party providers.

The Group is committed to achieve best-in-class business continuity 
standards and makes significant investments in the resilience and 
robustness of its business infrastructure.

The Group also organises regular scenario based group-wide business 
continuity exercises to ensure ongoing readiness of key staff, systems  
and sites.

33

Annual Report 2015Sky plcStrategic reportGovernanceFinancial statementsShareholder informationPrincipal risks and uncertainties
(continued)

Description of risk

Supply chain:

Mitigation

The Group relies on a number of third parties and outsourced suppliers 
operating across the globe to support its supply chain.

The Group continues to invest in its supply chain infrastructure to 
support its business plan commitments.

A significant failure within the supply chain could adversely affect  
the Group’s ability to deliver products and service to its customers.

A robust supplier selection process is in place with appropriate  
ongoing management and monitoring of key partners and suppliers.

Financial: 

The effective management of its financial exposures is central to 
preserving the Group’s profitability.

The Group is exposed to financial market risks and may be impacted 
negatively by fluctuations in foreign exchange and interest rates which 
create volatility in the Group’s results to the extent that they are not 
effectively hedged.

Any increase in the financial leverage of the Group may limit the  
Group’s financial flexibility.

The Group may also be affected adversely by liquidity and  
counterparty risks.

The Group performs regular audits of key suppliers and of their 
installations and, wherever possible, has dual supply capability.

The Group’s finance teams are embedded within the business to provide 
support to management and to ensure accurate financial reporting and 
tracking of our business performance. Reporting on financial performance 
is provided on a monthly basis to senior management and the Board.

The Group continually invests in the improvement of its systems and 
processes in order to ensure sound financial management and reporting.

The Group manages treasury risk by minimising risk to capital and 
providing appropriate protection against foreign exchange and interest 
rate movements.

Cash investment is made in line with the Group’s strict treasury policy 
which is approved by the Audit Committee and sets limits on deposits 
based on counterparty credit ratings. No more than 10% of cash deposits 
are held with a single bank counterparty, with the exception of overnight 
deposits which are invested in a spread of AAAf rated liquidity funds.

All non-sterling debt is swapped at inception to ensure appropriate 
currency and interest rate protection is in place, and trading currency  
risk is hedged up to five years in advance.

The Group manages its tax risk by ensuring that risks are identified and 
understood at an early stage and that effective compliance and reporting 
processes are in place.

The Group continues to maintain an open and proactive relationship  
with the regulating tax authorities, primarily HM Revenue & Customs.  
The Group aims to deal with taxation issues, wherever possible, as they 
arise in order to avoid unnecessary disputes.

Security:

The Group must protect its customer and corporate data and the  
safety of its people and infrastructure as well as needing to have  
in place fraud prevention and detection measures.

The Group takes measures ranging from physical and logical access 
controls to encryption, or equivalent technologies, raising employee 
awareness and monitoring of key partners to manage its security risks.

The Group is responsible to third-party intellectual property owners  
for the security of the content that it distributes on various platforms 
(Sky’s own and third-party platforms).

A significant breach of security could impact the Group’s ability  
to operate and deliver against its business objectives.

The Group continues to invest in new technological controls and  
in improving broader business process and works closely with law 
enforcement agencies and policy makers in order to protect its  
assets and to comply with its contractual obligations to third parties.

34 

Sky plc

Annual Report 2015Strategic reportDescription of risk

Projects:

Mitigation

The Group invests in, and delivers, significant capital expenditure 
projects in order to continually drive the business forward. The level  
of the Group’s capital expenditure has increased as a result of the 
increased size of the Group’s business following completion of the 
acquisitions of Sky Deutschland and Sky Italia.

A common project management methodology is used to enable the Group 
to manage, monitor and control its major capital expenditure projects  
and strategic programmes. This includes detailed reporting and regular 
reviews by senior management as well as cross-functional executive 
steering groups for major projects.

The failure to deliver key projects effectively and efficiently could  
result in significantly increased project costs and impede our ability  
to execute our strategic plans.

Third-party partners will, where appropriate, be engaged to provide 
support and expertise in our large strategic programmes, complex 
initiatives and for emerging technologies.

Intellectual property protection:

The Group, in common with other service providers, relies on intellectual 
property and other proprietary rights, including in respect of 
programming content, which may not be adequately protected  
under current laws or which may be subject to unauthorised use.

People:

People at Sky are critical to the Group’s ability to meet the needs  
of its customers and achieve its goals as a business.

Failure to attract or retain suitable employees across the business  
could limit the Group’s ability to deliver its business plan commitments.

We maintain an ongoing programme to support appropriate protections 
of our intellectual property and other rights. This includes, for example, 
the use of automated online monitoring tools, the implementation of 
on-screen imprinting of content together with an active programme  
to protect our intellectual property rights.

Making Sky a great place to work is central to the Group’s strategy.  
The Group champions diversity and develops talent through a number  
of activities, including the Graduate programme, Development Studio,  
an apprenticeship scheme and a leadership programme.

The Group has well established channels and procedures to recruit and 
retain its employees, and to ensure that an adequate number of suitable 
employees work within its customer service teams and across all its 
operations.

Further details on our people is set out in the Employees section of the 
Directors’ Report on pages 71–72.

35

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Regulatory matters

Below is an overview of the ongoing 
investigations and reviews of regulatory 
and competition matters involving  
the Group.

European Commission investigation
On 13 January 2014, the European Commission (the ‘EC’) opened a formal 
antitrust investigation into cross-border provision of pay TV services in the 
European Union. The EC is examining certain provisions relating to territorial 
protection in licence agreements between major US film studios (Twentieth 
Century Fox, Warner Bros., Sony Pictures, NBCUniversal, Paramount and 
Disney) and key European pay TV broadcasters (Sky UK, Canal Plus, Sky 
Italia, Sky Deutschland and DTS, operating under the Canal Plus brand in 
Spain). On 23 July 2015, the EC adopted a Statement of Objections (‘SO’), 
setting out its preliminary finding that there has been an infringement of 
EU Competition law involving Sky UK. Sky UK is responding to the concerns 
in the SO. The EC has not yet reached its final views and the Group is not yet 
able to determine the outcome of the investigation or its financial impact, 
however, should the outcome be adverse to Sky UK, this may have a 
significant effect on the financial position or profitability of the Group.

Wholesale must-offer obligations
On 31 March 2010, Ofcom published its decision to impose wholesale 
must-offer obligations on the Group (the ‘WMO Obligations’) for the 
channels Sky Sports 1, Sky Sports 2, Sky Sports 1 HD and Sky Sports 2 HD 
(the ‘Affected Channels’). The WMO Obligations require Sky UK, amongst 
other things, to offer the Affected Channels on a wholesale basis to third 
parties which satisfy various minimum qualifying criteria.

In April 2010, Sky UK applied to the Competition Appeal Tribunal (the ‘CAT’) 
for a suspension of the implementation of the WMO Obligations. On 29 
April 2010, the Group’s application was resolved by way of an agreed Order 
from the President of the CAT (the ‘Order’), which was subsequently varied 
on 23 November 2010 and 12 November 2014. The effect of the Order, as 
varied, is that pending the outcome of Sky UK’s substantive appeal, Sky UK 
is required to offer the Affected Channels to Virgin Media for distribution 
via DTT and cable, to REAL Digital via DTH and to BT for distribution via  
DTT and BT’s Internet Protocol Television (‘IPTV’) platforms, ‘Cardinal’  
and ‘BT YouView’. The CAT granted the November 2014 variation extending  
the WMO Obligations to BT’s IPTV platforms subject to BT giving an 
undertaking that it would maintain the self-retailing of its sports channels 
(BT Sport 1, BT Sport 2 and ESPN) via Sky’s DTH satellite platform until the 
final determination of the matters remitted to the CAT.

On 8 August 2012, the CAT handed down its judgment on Sky UK’s appeal 
against Ofcom’s decision to impose the WMO Obligations (the ‘Pay TV 
Judgment’). The CAT found that ‘Ofcom’s core competition concern  
is unfounded’ (Ofcom had found that Sky UK deliberately withheld  
wholesale supply of its Premium Channels) and that accordingly  
Sky UK’s appeal must be allowed. 

36 

Sky plc

BT appealed the Pay TV Judgment to the Court of Appeal. On 17 February 
2014, the Court of Appeal allowed BT’s appeal, finding that Ofcom’s decision 
contained a further competition concern in relation to Sky UK’s rate  
card prices and discounts to those prices, and that the CAT should have 
considered that concern. It therefore remitted that issue to the CAT  
for further consideration. While the CAT’s finding that Ofcom’s core 
competition concern was unfounded remains undisturbed, the WMO 
Obligations (as modified by the Order, as varied) continue in force pending 
the CAT consideration of the further issue remitted to it. As yet there is no 
date set for the hearing of the remitted issue.

On 19 December 2014, Ofcom published a consultation as part of its review 
of the WMO Obligations announced in April 2014. This document represents 
the first phase of Ofcom’s review, the purpose of which is to decide the 
extent to which the WMO Obligations remain appropriate or need to be 
modified or removed. Ofcom is consulting on its assessment of whether, 
absent regulation, providers of channels which carry key sports content 
might limit distribution to some pay TV retailers and whether that would 
undermine competition. At the time of the consultation, Ofcom’s view was 
that it might be appropriate to maintain some form of regulation on Sky UK 
in order to ensure fair and effective competition in pay TV, and that it would 
be unlikely to be appropriate to impose similar regulation on BT. Sky UK  
has responded to the consultation. On 27 July 2015, Ofcom published a 
supplementary consultation which seeks stakeholders’ views on the extent 
to which an insistence by Sky on reciprocal supply of channels containing 
key sports content, as a condition of Sky’s supply of its own key sports 
channels, may be a practice which is prejudicial to fair and effective 
competition. The closing date for responses to this supplementary 
consultation is 21 September 2015. Ofcom plans to set out the conclusions 
of its assessment from both consultations later in 2015 and, where 
necessary, to consult further on any proposed remedies.

The Group is currently unable to determine whether, and to what extent, 
the appeals concerning the WMO Obligations will be successful, nor is it 
able to determine the outcome of Ofcom’s review of the WMO Obligations. 
It is therefore not possible for the Group to conclude on the financial 
impact of the outcome of the appeals or the consultation at this stage. 
However, should the outcome of these processes be adverse to the Group, 
this may have a significant effect on the financial position or profitability  
of the Group.

Ofcom Competition Act Investigation
Following receipt of a complaint from BT, on 14 June 2013, Ofcom opened an 
investigation into whether Sky UK has abused a dominant position contrary 
to Chapter II of the Competition Act 1998 and/or Article 102 of the Treaty  
on the Functioning of the EU. The complaint alleged that Sky UK was making 
wholesale supply of Sky Sports 1 and 2 to BT for its YouView service 
conditional on BT wholesaling BT Sports channels to Sky UK for retail on  
Sky UK’s satellite platform, and that constituted an abuse of dominance. 

Ofcom’s investigation of BT’s complaint is still open. 

The Group is currently unable to determine the outcome of Ofcom’s 
investigation or its financial impact, however, should the outcome be 
adverse to the Group, this may have a significant effect on the financial 
position or profitability of the Group.

Annual Report 2015Strategic report 

Virgin Media complaint to Ofcom concerning the ‘collective’  
selling of live UK television rights by the Premier League
In September 2014, Ofcom received a complaint from Virgin Media (‘VM’) 
alleging that the arrangements for the ‘collective’ selling of live UK television 
rights by the Premier League (‘PL’) for matches played by its member clubs 
are in breach of competition law. On 18 November 2014, Ofcom opened an 
investigation under section 25 of the Competition Act 1998 into how the  
PL sells live UK audio-visual media rights for PL football matches.

Ofcom’s investigation is continuing. The Group is currently unable to 
determine whether, or to what extent, VM’s complaint will be upheld by 
Ofcom, and it is not possible for the Group to conclude on the financial 
impact of the outcome at this stage.

Competition law investigation into 2014 Serie A auction
In May 2015, the Italian competition authority, the Autorità Garante  
della Concorrenza e del Mercato (‘AGCM’), opened an investigation  
into the outcome of the June 2014 auction for broadcasting rights  
to Serie A football matches for the 2015–2018 seasons. The investigation  
is considering whether the Italian football league, Lega Nazionale 
Professionisti Serie A, its advisor Infront Italy Srl and broadcasters  
Sky Italia Srl, Reti Televisive Italiane S.p.A. and its subsidiary Mediaset 
Premium S.p.A. entered into an anti-competitive agreement in relation  
to the award of the rights. The AGCM expects its investigation to be 
completed by 30 April 2016.

The Group is currently unable to determine the outcome of the AGCM’s 
investigation or its financial impact, however, should the outcome be 
adverse to the Group, this may have a significant effect on the financial 
position or profitability of the Group.

The strategic report was approved by the Board and signed on its behalf  
by the Group Chief Executive Officer:

By order of the Board

Jeremy Darroch
Group Chief Executive Officer

28 July 2015

Forward looking statements
This document contains certain forward looking statements with respect 
to our financial condition, results of operations and business, and our 
strategy, plans and objectives. 

These statements include, without limitation, those that express forecast, 
expectations and projections, such as forecasts, expectations and 
projections with respect to new products and services, the potential for 
growth of free-to-air and pay television, fixed-line telephony, broadband 
and bandwidth requirements, advertising growth, DTH and OTT customer 
growth, Multiscreen, On Demand, NOW TV, Sky Go, Sky Go Extra, Sky+, 
Sky+HD,Sky Store, Sky Online, Multivision, Second Smartcard, mobile and 
other services, churn, revenue, profitability and margin growth, cash flow 
generation, programming costs, subscriber management and supply chain 
costs, administration costs and other costs, marketing expenditure, capital 
expenditure programmes and proposals for returning capital to 
shareholders. 

Although the Company believes that the expectations reflected in such 
forward looking statements are reasonable, these statements (and all 
other forward looking statements contained in this document) are not 
guarantees of future performance and are subject to risks, uncertainties 
and other factors, some of which are beyond our control, are difficult  
to predict and could cause actual results to differ materially from those 
expressed or implied or forecast in the forward looking statements.  
These factors include, but are not limited to, those risks that are  
highlighted in this document in the section entitled ‘Principal risks and 
uncertainties’, and information on the significant risks and uncertainties 
associated with our business is described therein. 

No part of these results constitutes, or shall be taken to constitute,  
an invitation or inducement to invest in the Company or any other  
entity and must not be relied upon in any way in connection with any 
investment decision. All forward looking statements in this document  
are based on information known to us on the date hereof. Except as 
required by law, we undertake no obligation publicly to update or revise  
any forward looking statements, whether as a result of new information, 
future events or otherwise.

37

Annual Report 2015Sky plcStrategic reportGovernanceFinancial statementsShareholder informationAnnual Report 2015

Governance

Board of Directors

Key

A 	Audit Committee
BP   Bigger Picture Committee
GN    Corporate Governance  

& Nominations Committee

R   Remuneration Committee
•
  Committee Chairman 

For more about the Board:  
sky.com/corporate

38 

Sky plc

•

GN

R

Nick Ferguson, CBE (66) 
Chairman
Appointed: Nick was appointed to the 
Board as a Non-Executive Director in June 
2004 and became Chairman in April 2012. 
He has previously served as Deputy 
Chairman and Senior Independent 
Non-Executive Director.
Skills and experience: Nick brings 
extensive leadership experience from the 
private equity and investment sectors.  
He was co-founder and instrumental in 
the development of Schroder Ventures 
(the private equity group which later 
became Permira) of which he served as 
Chairman from 1984 to 2001. He later 
served as Chairman of SVG Capital plc,  
a public quoted private equity group,  
from April 2005 to November 2012.  
He has a long-standing interest in the 
arts and philanthropy and served as 
Chairman of the Courtauld Institute of  
Art for 10 years before retiring in July 2012. 
External Appointments: Nick is Chairman  
of Alta Advisers Limited, an investment 
advisory firm, a position he has held 
since January 2007. He is also Chairman 
and Founder of the Kilfinan Group which 
offers mentoring by Chairmen and CEOs 
to Heads of Charities. Nick is a Fellow of 
Winchester College.

Jeremy Darroch (53)
Group Chief Executive Officer
Appointed: Jeremy joined Sky as Chief 
Financial Officer and Executive Director  
in 2004 and was appointed to his current 
role in December 2007. In November 2014, 
Jeremy was appointed Chairman of the 
Supervisory Board of Sky Deutschland AG.
Skills and experience: Jeremy has 
extensive experience in the retailing  
and fast-moving consumer goods 
sectors. Prior to joining Sky, Jeremy  
was Group Finance Director of DSG 
International plc, formerly Dixons Group 
plc. He has also spent 12 years at Procter 
& Gamble in a variety of roles in the  
UK and Europe. Jeremy is a former 
Non-Executive Director and Chairman  
of the Audit Committee of Marks and 
Spencer Group plc from 2006 to 2013.
External Appointments: In February 
2014, Jeremy was appointed 
Non-Executive Director of Burberry 
Group plc and serves as a member  
of the Audit, Remuneration and 
Nominations Committees. He is a 
Business Member of the National 
Centre for Universities and Business.

Andrew Griffith (44)
Group Chief Financial Officer
Appointed: Andrew joined Sky in 1999  
and held a number of senior finance  
roles prior to his appointment as Chief 
Financial Officer and Executive Director  
in April 2008. In November 2014, Andrew 
was appointed as a member of the 
Supervisory Board of Sky Deutschland AG.
Skills and experience: Prior to joining Sky, 
Andrew was at Rothschild, the investment 
banking organisation, where he provided 
financial and strategic advice to corporate 
clients in the technology, media and 
telecommunications sector. He is a 
qualified Chartered Accountant and  
has a Bachelor of Law degree from 
Nottingham University.
External Appointments: In March 2014, 
Andrew was appointed Senior 
Independent Non-Executive Director of 
Just Eat plc where he also holds positions 
as Chairman of the Audit Committee  
and member of the Remuneration and 
Nominations Committees. He is a member 
of the 100 Group of Finance Directors and 
Advisory Board of the Oxford University 
Centre for Business Taxation.

•

BP

R

Chase Carey (61)
Non-Executive Director
Appointed: January 2013
Skills and experience: Chase has  
extensive knowledge and experience  
of the international media and pay TV 
sectors. He is former President and  
Chief Executive Officer of DirecTV,  
where he led the operations and strategic 
direction of the DirecTV Group. Prior  
to joining DirecTV, Chase was Co-Chief 
Operating Officer of News Corporation 
(subsequently renamed 21st Century Fox) 
and Chairman and Chief Executive  
Officer of the Fox Television Group.  
Until November 2014, he served as a 
member of the Supervisory Board  
of Sky Deutschland AG.
External Appointments: Chase was the 
former President, Chief Operating Officer 
and Deputy Chairman of 21st Century  
Fox from 2009 to 2015. In June 2015 
Chase was appointed as the Executive 
Vice Chairman of 21st Century Fox and will 
serve in this role through to June 2016.

Tracy Clarke (48)
Independent Non-Executive Director
Appointed: June 2012
Skills and experience: Tracy brings a  
wide range of operational experience  
and oversight for corporate affairs, brand 
and marketing, media relations, human 
resources, legal and compliance matters 
in her role at Standard Chartered Bank. 
She has served as a Non-Executive 
Director of Standard Chartered First Bank  
in Korea from 2005 to 2007 and 
Non-Executive Director of Eaga plc  
from 2007 to 2011, where she chaired  
the Remuneration Committee. 
External Appointments: Tracy is a 
member of the Executive Management 
Group and is Director for Compliance, 
People and Communications at Standard 
Chartered Bank. She is a trustee of 
WORKing for YOUth, a charity working 
with business to create job opportunities 
for young people. Tracy is a member of 
the Institute of Financial Services and  
a Fellow of the Chartered Institute  
of Personnel and Development.

David F. DeVoe (68)
Non-Executive Director
Appointed: December 1994
Skills and experience: David brings  
a wealth of executive and finance 
experience from the media sector.  
He served as Chief Financial Officer  
of News Corporation (subsequently 
renamed 21st Century Fox) for over  
20 years and during that time was 
appointed Senior Executive Vice President 
until he stepped down from both roles  
in June 2013. 
External Appointments: David is Senior 
Advisor to the Board and Director  
of 21st Century Fox. He is also a  
former director of Gemstar-TV Guide 
International Inc. serving from 2001 to 
2008 and DirecTV from 2003 to 2008.

Annual Report 2015	
Governance

•

A

GN

Martin Gilbert (60)
Senior Independent  
Non-Executive Director
Appointed: November 2011
Skills and experience: Martin has been 
involved in the investment management 
industry since 1982 and has extensive 
investment, finance and executive 
leadership experience through his role  
as co-founder and Chief Executive Officer 
of Aberdeen Asset Management PLC. He 
has served as Chairman of FirstGroup plc, 
Chaucer PLC and was Non-Executive 
Director of Dynmark International Limited, 
a mobile messaging and data applications 
services provider. 
External Appointments: In addition  
to his role as Chief Executive Officer  
of Aberdeen Asset Management PLC, 
Martin is a member of the Scottish 
Government’s Financial Services 
Advisory Board.

A

R

A

BP

GN

•

BP

Adine Grate (54) 
Independent Non-Executive Director
Appointed: July 2013
Skills and experience: Adine brings  
a wealth of executive, finance and 
investment management and 
communications technology experience 
having operated at the top tiers of 
Nordic-based international business  
for the past two decades. Formerly 
Executive Vice President and Managing 
Director of Investor AB, owner of a 
number of Nordic-based international 
companies. 
External Appointments: Adine is a 
Chairperson of NASDAQ OMX Swedish 
Listing Committee and Vice Chairperson 
of AP7, a Swedish pension and savings 
asset management company. She is 
Director of: Three (Scandinavia), a mobile 
telecommunications and broadband 
operator; SOBI AB, an international 
speciality healthcare company; Sampo 
OY, a leading financial and insurance 
institution; and Swedavia AB, an airport 
operator. Adine is also Chairperson of 
non-profit organisations; Friends of  
a Design museum and the Swedish 
Dance Museum.

Dave Lewis (50) 
Independent Non-Executive Director
Appointed: November 2012
Skills and experience: Dave is an 
experienced executive with strong 
operational expertise. He is Chief 
Executive Officer of Tesco plc and prior 
to that he was President, Personal Care 
for Unilever plc, where he sat on the 
Unilever Leadership Executive. He has 
held a variety of leadership roles at 
Unilever in Europe, South America  
and Asia including President for the 
Americas and Chairman of Unilever  
UK and Ireland.
External Appointments: Dave was 
appointed as Chief Executive Officer  
of Tesco plc in September 2014.

James Murdoch (42)
Non-Executive Director
Appointed: February 2003
Skills and experience: James brings 
significant media sector knowledge  
and experience through his role at  
21st Century Fox. He was formerly the 
Chief Executive Officer and Executive 
Director of Sky from 2003 to 2007 and 
he acted as Chairman from 2007 to 
2012. James was Chairman and Chief 
Executive Officer of Star Group Limited 
and held Non-Executive Director roles 
at GlaxoSmithKline plc from 2009 to 
2012 and Sotheby’s from 2010 to 2012. 
He is a member (and former Chairman) 
of the Supervisory Board of Sky 
Deutschland AG.
External Appointments: James was 
appointed as Chief Executive Officer  
at 21st Century Fox in June 2015.  
He also serves as a member of the 
Board of News Corporation and is  
a Non-Executive Director of Yankee 
Global Enterprises, Vice Media, and  
a member of the Board of Trustees  
of the Harvard Lampoon and the 
Ghetto Film School.

A

GN

R

Matthieu Pigasse (47)
Independent Non-Executive Director
Appointed: November 2011
Skills and experience: Matthieu brings 
significant knowledge of the European 
media sector and finance expertise to 
the Board. He is the Global Head for 
Mergers and Acquisitions and the Global 
Head for Sovereign Advisory for Lazard, 
also Chief Executive Officer of Lazard  
in France in Europe. He has also served 
as civilian administrator of the French 
Ministry of Economy and Finance. 
External Appointments: In addition  
to his role at Lazard, Matthieu has a 
number of personal interests in media 
and publishing, notably Le Monde and 
the Huffington Post (France). He is a 
Board member of Group Lucien Barrière 
SAS, an operator of luxury hotels and 
restaurants, Derichebourg, a recycling 
and maintenance services business.

Danny Rimer (44)
Independent Non-Executive Director
Appointed: April 2008
Skills and experience: Danny brings 
significant international investment  
and finance experience. He has 
extensive knowledge of internet 
infrastructure software and services, 
technology, communications and 
e-commerce businesses through  
his role as General Partner of the 
venture capital firm Index Ventures 
Management LLP (Index Ventures).  
Prior to joining Index Ventures,  
he was a General Partner of  
The Barksdale Group.
External Appointments: Danny serves 
on a number of boards including First 
Dibs, Inc., Flipboard, Inc., Nasty Gal, Inc., 
RightScale, Inc. Viagogo, Farfetch.com 
Limited, Good Eggs, and Patreon.  
He resigned from Groupo Xango 
Technologies in April 2011 and Etsy, Inc. 
in March 2015. 

Arthur Siskind (76) 
Non-Executive Director
Appointed: November 1991
Skills and experience: Arthur brings  
over 30 years’ experience gained through 
executive and legal counsel roles at  
News Corporation (subsequently 
renamed 21st Century Fox). He is a  
highly experienced legal practitioner  
and member of the Bar of the State  
of New York since 1962.
External Appointments: Arthur is Senior 
Advisor to the Chairman of 21st Century 
Fox from January 2005 to December 2014 
and he has served as Director Emeritus 
from October 2012 to November 2014.

Andy Sukawaty (60) 
Independent Non-Executive Director
Appointed: June 2013
Skills and Experience: With over 30 years 
of telecommunications media technology 
experience Andy brings strong industry 
knowledge to the Board. He has led 
companies in the mobile phone, Cable TV 
and satellite industries in the US and 
Europe and serves as Non-Executive 
Chairman of Inmarsat plc, global mobile 
satellite communications provider.
External Appointments: In addition  
to his role as Non-Executive Chairman  
of Inmarsat plc, Andy is Executive in 
Residence for Warburg Pincus and  
has previously held a number of  
senior management positions in the 
telecommunications industry including; 
Chairman of Ziggo N.V., a Dutch cable TV 
and communications company, resigning 
in December 2014. He has also previously 
served as Chief Executive Officer and 
President of Sprint PCS, a NYSE listed 
global national wireless carrier.

39

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Strategic reportGovernanceFinancial statementsShareholder informationAnnual Report 2015Sky plc 
 
Governance

Corporate governance report

Chairman’s overview

On behalf of the Board it gives me great pleasure to introduce this year’s 
corporate governance report.

As a Board, we are the stewards of the Company. It is our responsibility  
to ensure that the Company’s strategy is aligned to the interests of  
our investors and takes account of the interests of all the Company’s 
stakeholders. As individuals, we believe that effective corporate 
governance is based on honesty, integrity and transparency, and can  
only be fully realised within an environment of open, robust and effective 
debate. This is the Board culture we foster at Sky, and it is my personal 
responsibility as Chairman to ensure that we continue to live this culture 
and promote it within our business.

I am pleased to report that your Company complied in full with the UK 
Corporate Governance Code (‘the Code’), as revised in September 2012, 
during the year under review. We are also reviewing the changes to the Code 
which were introduced in October 2014, which apply to the Company from 
1 July 2015.

It has been a transformational year for the Company following the 
acquisitions of the Sky businesses in Germany and Italy. Much of  
the Board’s activity has been around ensuring that the acquisitions 
successfully completed and positioned the business for the next  
stage in its development.

This year we undertook an internal Board evaluation and I met with  
all the Directors and discussed a range of topics. The feedback from  
the evaluation confirmed that the Board and each of its Committees 
continue to operate effectively and that each Director continues to  
make an effective contribution and retains a strong commitment to  
their role. The resulting findings of the evaluation are discussed on page 49.

The Board has established arrangements to evaluate whether the 
information in the Annual Report is fair, balanced and understandable. 
Further detail of these arrangements can be found on page 47. As a result 
of this, the Board considers the Annual Report, taken as a whole, is fair, 
balanced and understandable, and provides the information necessary  
for shareholders to assess the Company’s performance, business model 
and strategy.

During the year we have continued our work in promoting greater and more 
effective engagement with our shareholders. I, along with the Executive 
Directors, meet our investors and analysts and discuss a wide range of 
topics. Tracy Clarke, Chairman of the Remuneration Committee, has also 
engaged with shareholders on remuneration issues and will continue  
to do so over the course of the coming financial year.

Nick Ferguson, CBE 
Chairman

40  Sky plc

Compliance with the Code
The Code provides the standard for corporate governance in the UK.  
The Financial Conduct Authority requires listed companies to disclose 
whether they have complied with the provisions of the Code throughout 
the financial year.

The Board considers that the Company has fully complied with the 
provisions and applied the main principles of the Code for the whole  
of the year ended 30 June 2015. This section of the Annual Report along 
with the Directors’ remuneration report on pages 51 to 69, the Directors’ 
report and other statutory disclosures on pages 70 to 77, provide details  
of how the Company has applied the main principles.

Leadership
Role of the Board and its Members
The Board has collective responsibility for the management, direction and 
performance of the Company and provides leadership within a framework 
of prudent and effective controls which enables risk to be appropriately 
assessed and managed. The Board sets the strategic direction, ensuring 
that the necessary resources are in place for the Company to meet its 
objectives and deliver sustainable performance.

The Board takes a long-term outlook and sees itself as responsible to  
a wide range of stakeholders, whilst pursuing its objectives in a manner 
consistent with its statutory duties, for the benefit of the Company’s 
members as a whole.

The Directors of the Board are selected on the criteria of proven skill  
and ability in their particular field of endeavour, and a diversity of outlook 
and experience which directly benefits the operation of the Board as  
the custodian of the business. A full biography of each Board member  
is provided on pages 38 and 39.

Roles and responsibilities
The roles of the Chairman and Group Chief Executive Officer are separate 
and have been so since the Company’s shares were admitted to listing  
in 1994. The roles and expectations of each Director are clearly defined  
and recorded within their letters of appointment or service contracts.  
The roles and responsibilities of the Board members are explained below.

The Chairman
Nick Ferguson is responsible for leadership of the Board, ensuring its 
effectiveness on all aspects of its role and setting its agenda. The Chairman 
is responsible for creating an environment for open, robust and effective 
debate. This includes ensuring, via the Company Secretary, that the 
Directors receive accurate, timely and clear information.

The Group Chief Executive Officer (‘Group CEO’) 
Jeremy Darroch is responsible and accountable to the Board for the 
management and operation of the Company, advancing long-term 
shareholder value, supported by the management team. He is also  
involved in the management of the social and environmental 
responsibilities of the Company.

Senior Independent Non-Executive Director (‘SID’)
The role of the SID is currently carried out by Martin Gilbert who succeeded 
Andy Higginson on 21 November 2014. Martin is responsible for providing 
support to the Chairman and provides an additional point of contact  
for shareholders.

Annual Report 2015Governance

Non-Executive Directors 
Chase Carey, Tracy Clarke, David DeVoe, Martin Gilbert, Adine Grate,  
Dave Lewis, James Murdoch, Matthieu Pigasse, Danny Rimer, Arthur  
Siskind and Andy Sukawaty, collectively, are responsible for constructively 
challenging the Executive Directors and overseeing the delivery of  
the Company’s strategy within the risk and control framework.

Company Secretary
Chris Taylor is responsible for the following in respect of effective  
Board operation:

•  To ensure good information flows within the Board and its Committees, 

between senior management and Non-Executive Directors;

•  To facilitate Director induction and assisting with professional 

development;

•  To advise the Board through the Chairman of all corporate governance 

obligations and developments in best practice; and

•  To be responsible for communicating with shareholders as appropriate.

All Directors have access to the advice and services of the Company 
Secretary who advises on corporate governance matters, Board procedures 
and other relevant rules and regulations. In addition, Directors have the 
right to seek independent professional advice at the Company’s expense.

Environment supportive of challenge
The effective operation of the Board is dependent on the inherent  
checks and balances within the various Board roles. As highly qualified  
and successful individuals in their respective fields of endeavour,  
all Non-Executive Directors influence, debate and contribute to decisions 
relating to the strategy of the Company, its performance and its impact  
on stakeholders. The Non-Executive Directors are evaluated and judged  
on the quality and content of their contributions to Board debate and  
are expected to offer alternative viewpoints and challenge perceptions  
and decisions as appropriate.

Board Agenda
In addition to its reserved and standing matters, during the year  
the Board also considered and received a number of updates and 
presentations, giving Directors a further opportunity to explore  
and analyse topics such as:

•  The Group’s operations and five-year financial plans;

•  The general market and economic outlook;

•  The competitive landscape, opportunities and market trends;

•  Growth of existing business activities; and

•  Existing and new products, services and technological developments.

To maintain an appropriate level of control over the day-to-day affairs  
of the Company, the Board has identified certain matters that only it  
can approve, and these matters are contained within the Company’s 
‘Schedule of Matters Reserved to the Board’ which can be found at  
sky.com/corporate

Board delegation
The Board has delegated specific responsibilities to Board committees, 
notably the Audit, Remuneration, Corporate Governance & Nominations 
and the Bigger Picture Committees. Each Committee’s terms of reference 
can be found on the Company’s corporate website sky.com/corporate/
about-sky/corporate-governance

Board and Committee framework

Board

Audit
Committee

Remuneration
Committee

Bigger Picture 
Committee

Corporate 
Governance &
Nominations 
Committee

The Audit Committee has responsibility for oversight of corporate 
reporting, risk management and the Company’s relationship with its 
auditor. Significant risks to the business are kept under review and 
appropriate material controls are sanctioned and employed as appropriate. 
The Company’s principal risks and examples of how we mitigate those risks 
are detailed on pages 32 to 35. For further details, the Audit Committee 
Report can be found on pages 45 to 48.

The Remuneration Committee is responsible for setting the Remuneration 
policy for the Board and ensures that no Director is involved in decisions 
affecting their own remuneration. The Directors’ remuneration report can 
be found on pages 51 to 69.

The Corporate Governance & Nominations Committee is responsible for 
oversight of the structure, size, composition and succession planning  
of the Board and its Committees and overall compliance with corporate 
governance standards. The Report of the Corporate Governance  
& Nominations Committee can be found on pages 48 and 49.

The Bigger Picture Committee has responsibility for oversight of the social, 
environmental and ethical impacts of the Company’s activities. The report 
of the Bigger Picture Committee can be found on page 50.

The minutes of Committee meetings are made available to all Board 
Directors on a timely basis. At each Board meeting the Chairman of each 
Committee provides the Board with a brief update of the work currently 
being carried out by the Committee they chair. Other sub-committees and 
steering groups provide additional resource and support to the Board 
Committees or are formed for specific tasks. A Committee of senior 
management generally meets on a weekly basis to allow prompt discussion 
of relevant business issues. The Committee comprises the Group CEO, 
Group Chief Financial Officer (‘Group CFO’) and other senior executives  
from within the Group.

41

Annual Report 2015Sky plcStrategic reportGovernanceFinancial statementsShareholder informationGovernance

Corporate governance report
(continued)

Board and Committee attendance
Attendance at Board and Committee meetings during the year is set out in the table below. The table shows the number of meetings each Director was 
eligible to attend.

Board
7

Audit
6

Remuneration
5

Corporate 
Governance & 
Nominations
3

7/7
7/7

Number of meetings held in year
Executive Directors
Jeremy Darroch, Group CEO
Andrew Griffith, Group CFO
Non-Executive Directors
Chase Carey
Tracy Clarke 
David DeVoe
Nick Ferguson
Martin Gilbert 1
Adine Grate 2,3
Andy Higginson 1,3
Dave Lewis 
James Murdoch
Matthieu Pigasse 3
Danny Rimer 3
Arthur Siskind 3
Andy Sukawaty 3
Notes:
1  Martin Gilbert replaced Andy Higginson as member of the Governance & Nominations Committee following Andy’s retirement at the AGM on 21 November 2014. 
2  Adine Grate was appointed as a member of the Remuneration Committee replacing Martin Gilbert with effect from 25 July 2014.
3 

7/7
7/7
7/7
7/7
7/7
6/7
3/4
7/7
7/7
4/7
4/7
6/7
7/7

6/6
6/6
2/3
6/6

5/5
0/1
4/4

6/6

4/5

5/5

3/3
2/2

1/1
3/3

2/3

Bigger Picture
2

2/2

2/2
2/2

 Directors are encouraged to attend Board and respective Board and Committee meetings but in certain circumstances meetings are called at short notice and due to prior business 
commitments and time differences Directors may be unable to attend. In these circumstances Directors receive relevant papers and are updated on developments by either the 
Chairman or Group CEO.

Acquisition of Sky Deutschland and Sky Italia
During the prior year the Board appointed a committee to investigate, consider and evaluate the overall strategy in connection with the proposal  
to acquire Sky Deutschland and Sky Italia. The committee comprised all members of the Board other than any Directors who were not independent  
of 21st Century Fox, Inc or had a conflict of interest. The committee met on two occasions during the year and formally approved the transaction.

Effectiveness
Board composition and independence
The Board currently comprises 14 Directors, made up of two Executive 
Directors and 12 Non-Executive Directors. At least half of the Board of 
Directors are determined to be independent by the Board in accordance 
with provision B.1.2 of the Code. On appointment, the Chairman met the 
independence criteria set out in provision B.1.1 of the Code. Biographies  
of each of the Directors are set out on pages 38 and 39.

Chase Carey, David DeVoe, James Murdoch and Arthur Siskind represent  
the Company’s largest shareholder, 21st Century Fox, and as such are  
not considered to be independent within the meaning of the Code.  
Each of these Directors has extensive media and pay TV experience  
and makes significant contribution to Board discussion.

The Independent Non-Executive Directors bring a wide range of experience 
and expertise to the Group’s affairs, and carry significant weight in  
the Board’s decisions. The Independent Non-Executive Directors are 
encouraged to challenge management and help develop proposals  
on strategy. Time is regularly put aside at Board meetings to discuss  
the strategic direction of the Company.

42 

Sky plc

Prior to appointment, and on an annual basis, each Board member receives 
and completes a questionnaire to determine factors that may affect 
independence according to best practice statements contained within  
the Code. The responses to the questionnaire assist the Board in 
ascertaining whether a Director is independent in character and 
judgement, and whether there are relationships or circumstances which  
are likely to affect, or could appear to affect, the Director’s judgement.

Board Composition

Chairman (1)
Executive Directors (2)
Independent Non-Executive Directors (7)
Other Non-Executive Directors (4)

Annual Report 2015Governance

Appointments to the Board, diversity and succession planning
The Corporate Governance & Nominations Committee keeps the Board’s 
balance of skills, knowledge, experience and the length of service of 
individuals under constant review. In respect of succession planning and 
supplementing the skill set of the Board, there is an established procedure 
for the appointment of Directors. In brief, the Committee identifies the  
set of skills and experience required and, with the assistance of external 
search agencies, selects individuals to take Board positions on review of 
their individual merits, regardless of gender, race, religion, age or disability. 
Further information on the work of the Committee during the year can  
be found on pages 48 and 49.

Copies of the Executive Directors’ service contracts and letters of 
appointment of the Non-Executive Directors may be inspected at the 
registered office of the Company during normal business hours on any 
weekday (except Saturdays, Sundays and public holidays) and at the place 
of the Annual General Meeting (‘AGM’) for 15 minutes prior to the meeting 
until the conclusion of the AGM.

The Board has published a statement of its intention to increase female 
representation on the Board which can be found on the Company’s 
corporate website sky.com/corporate. As required by company legislation,  
a table on page 71 illustrates gender diversity amongst the Board.

Diversity ratio of Directors appointed in past three years 

Male 3 

Female 2 

Length of time served on the Board

0-5 years 50% 

5+ years 50%

Industry/Background experience1

Industry related  8
International  12
Finance/Investment  7
Technology/Innovation  2
Regulatory  5
Executive  7

Notes:
1  Directors may fall into one or more categories.

Directors’ appointment and reappointment
In respect of Code provision B.7.1., all Executive and Non-Executive Directors 
will retire and offer themselves for reappointment at the Company’s 2015 
AGM, with the exception of David DeVoe, Danny Rimer and Arthur Siskind 
who have decided not to seek reappointment this year and will step down 
from the Board at the conclusion of the AGM. Immediately following the 
AGM, it is intended that John Nallen, Chief Financial Officer of 21st Century 
Fox, will be appointed by the Board as a Non-Executive Director. As a result 
of these proposed changes the size of the Board would reduce from 14 to 12 
Directors and at least half of the Board (excluding the Chairman) would 
continue to be comprised of Independent Non-Executive Directors in 
compliance with the Code.

External directorships
Any external appointments for the Executive Directors are considered by 
the Corporate Governance & Nominations Committee. Executive Directors 
are not allowed to take on the Chairmanship of a FTSE 100 company, but are 
allowed to take up one external Non-Executive FTSE 100 appointment and 
retain any payments in respect of such appointments.

Jeremy Darroch was appointed as an Independent Non-Executive Director 
of Burberry Group plc on 5 February 2014, and is a member of the Audit, 
Nominations and Remuneration Committees.

Andrew Griffith was appointed as an Independent Non-Executive Director 
of Just Eat plc on 12 March 2014. Andrew serves as Senior Independent 
Director, Chairman of the Audit Committee and is a member of the 
Remuneration & Nominations Committees. Details of pay in respect  
of these appointments can be found in the Directors’ remuneration  
report on page 68.

Time commitment
All Non-Executive Directors are advised of the likely time commitments 
required on induction, and are expected to devote sufficient time  
for the effective discharge of their functions. The Company provides  
Non-Executive Directors with appropriate support and facilities for 
consideration of the Company’s strategy and performance, and a  
dialogue with the Chairman is strongly encouraged so that any issues 
regarding conflicting commitments and time pressures can be  
addressed appropriately.

Induction and training
All new Directors receive an induction tailored to their individual 
requirements. The induction process involves meeting with all of the 
Company’s Executive Directors and Senior Executives. This facilitates  
their understanding of the Group and the key drivers of the business’ 
performance. During the year, Directors have received presentations  
from a number of areas of the business including Customer Group, Content, 
Corporate Finance and Strategic Planning Group. The Chairman meets  
with the Directors throughout the year to review and agree their individual 
training and developmental needs.

An example of a tailored induction programme is detailed below:

Stage 1

Stage 2

Stage 3

Stage 4

Meetings with  
Senior Executives,  
Sky News and  
Sky Studio visits

Customer  
contact  
centre visit

Product 
demonstrations

Accompanied  
a Sky engineer  
on customer  
visits

In addition to this, various presentations from prior Board meetings will  
be made available to the Director in order to improve their understanding 
of the Group and the competitive and regulatory landscape in which it 
operates. Consideration is given to Committee appointments and where 
relevant, tailored training may be required. 

Board evaluation
In line with the Code, and following the external Board evaluation carried 
out by Alice Perkins of JCA Group in 2013, an internal Board evaluation  
has been carried out for the past two years.

During the period under review the process was facilitated by Nick 
Ferguson. Further details of the evaluation process can be found  
in the Corporate Governance & Nominations Committee report  
on pages 48 and 49.

43

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Governance

Corporate governance report
(continued)

Information provided to the Directors
The Company Secretary is responsible for ensuring good information flows 
within the Board and its Committees and between senior management and 
Non-Executive Directors. For each Board and Committee meeting, Directors 
are provided with a tailored Board pack at least one week prior to the 
meeting. To improve the delivery and security of Board papers, the 
Company has adopted an electronic system allowing the Board to easily 
access information, irrespective of geographic location. Directors regularly 
receive additional information from the Company between Board meetings, 
including a daily press summary and a monthly Group performance update. 
Where a Director was unable to attend a meeting, they were provided with 
all the papers and information relating to that meeting and were able  
to discuss issues arising directly with the Chairman and Group CEO.

Shareholder engagement
The Company is committed to maintaining and improving dialogue with 
shareholders in order to ensure that the objectives of both the Group  
and the shareholders are understood. A programme of meetings with 
institutional shareholders, fund managers and analysts takes place each 
year and the Chairman, Group CEO and Group CFO have attended meetings 
with investors, as appropriate. The Company also makes presentations  
to analysts and investors around the time of the half-year and full-year 
results announcement; conference calls are held with analysts and 
investors following the release of the first quarter and third quarter trading 
statements and presentations are made during the year to many existing 
or potential shareholders at investor conferences. The Company hosts  
an annual meeting for its major shareholders to discuss remuneration.

The AGM
The Board views the AGM as an opportunity to communicate with private 
investors and sets aside time at the meeting for shareholders to ask 
questions. At the AGM, the Chairman provides a brief summary of the 
Company’s activities for the previous year. All resolutions at the 2014  
AGM were voted by way of a poll. This follows best practice and allows  
the Company to count all votes rather than just those of shareholders 
attending the meeting. As recommended by the Code, all resolutions  
were voted separately and the final voting results, which included all votes 
cast for, against and those withheld, together with all proxies lodged prior 
to the meeting, were released to the London Stock Exchange as soon as 
practicable after the meeting. The announcement was also made available 
on the Company’s corporate website. As in previous years, the proxy  
form and the announcement of the voting results made it clear that  
a ‘vote withheld’ is not a vote in law and will not be counted in the 
calculation of the proportion of the votes for or against the resolution.

Conflicts of interest
Under UK Company law, all Directors must seek authorisation before  
taking up any position with another company that conflicts, or may  
possibly conflict, with the Company’s interests. The Company’s Articles  
of Association contain provisions to allow the Directors to authorise 
situations of potential conflicts of interest so that a Director is not  
in breach of his duty under company law.

All existing external appointments for each Director have been authorised 
by the Board and each authorisation is set out in a Conflicts Register. 
Directors are required to notify the Board of potential conflicts so that they 
can be considered, and if appropriate, authorised by the Board. In addition, 
the Corporate Governance & Nominations Committee conducts an annual 
review of Directors’ conflicts and reports its findings to the Board.  
The Corporate Governance & Nominations Committee reviewed the  
Board’s conflicts during the financial year and concluded that conflicts  
had been appropriately authorised and that the process for authorisation 
is operating effectively. The Corporate Governance & Nominations 
Committee and the Board will continue to monitor and review potential 
conflicts of interest on a regular basis.

Directors’ and Officers’ Insurance and Indemnity
The Company recognises that all Directors are equally and collectively 
accountable under the law for the proper stewardship of the Company’s 
affairs. The Company maintains a Directors’ and Officers’ liability insurance 
policy. Additionally, the Company’s Articles of Association allow the 
Company to indemnify the Directors and deeds of indemnity have been 
issued to all Directors of the Company to the extent permitted by law.

Relations with shareholders
Shareholder communications
Presentations and webcasts on the development of the business are 
available to all shareholders on the Company’s corporate website.  
The Company also uses email alerts and actively promotes downloading  
of all reports enhancing speed and equality of shareholder communication. 
The Company has taken full advantage of the provisions within the 
Companies Act 2006 allowing the website to be used as the primary  
means of communication with shareholders where they have not requested 
hard copy documentation. The shareholder information section on page  
147 contains further details on electronic shareholder communications 
together with more general information of interest to shareholders which  
is also included on the Company’s corporate website sky.com/corporate

44 

Sky plc

Annual Report 2015Governance

Report of the Audit Committee
Chairman’s overview

During the year the Audit Committee has continued to play a key oversight 
role on behalf of the Board. The Committee’s principal activities have 
focused on the financial performance of the Company, internal audit, 
external audit, risk management, compliance and governance. We reviewed 
the impact of the acquisitions of the Sky businesses in Germany and Italy 
on the 2014/15 external and internal audit plans and the evolution of 
financial reporting under the new structure. 

The Committee has also monitored the Company’s approach to risk 
management and the independence and effectiveness of the external 
auditors, and received a number of presentations from management 
relating to data governance, security, internal audit, treasury, taxation,  
and health and safety.

We have considered the processes underpinning the production and 
approval of this year’s Annual Report to enable the Board to confirm that 
the Annual Report taken as a whole is fair, balanced and understandable 
and provides the information necessary for shareholders to assess the 
Company’s performance, business model and strategy. A description of  
how we approached this can be found in this report.

There were six meetings during the year and after each Committee meeting 
I gave an oral update to the Board on the key issues discussed during our 
meetings. The Committee also had a meeting with the Company’s external 
auditors without management present.

You can find additional information of how we have carried out our role  
and responsibilities within the remainder of this report. 

The Committee’s terms of reference are available on the Company’s 
corporate website.

Martin Gilbert
Committee Chairman

Committee composition
Martin Gilbert (Chairman)
Adine Grate 
Dave Lewis
Matthieu Pigasse

Andy Higginson, a former Chair of the Committee, stepped down as a 
member of the Committee in November 2014 following his retirement  
as a Director. 

The Committee members have considerable financial and business 
experience and the Board considers that the membership as a whole  
has sufficient recent and relevant financial experience to discharge its 
responsibilities. In addition, the Board has determined that each member  
of the Committee has sufficient accounting or related financial 
management expertise in line with the Code.

Attendance at Committee Meetings
David DeVoe and Arthur Siskind have a standing invitation to attend 
meetings. However, their attendance at these meetings is as observers  
only and in a non-voting capacity. The Group CFO, other business and 
finance executives and representatives from the external auditor,  
Deloitte LLP, and the internal audit department attend meetings  
at the request of the Committee. The Company Secretary acts as  
Secretary to the Committee.

Audit Committee Agenda 
Focus for the Committee this year has included the following items:

•  Review and recommendation to the Board of the quarterly, interim  

and full-year financial statements

•  Quarterly updates from the Group CFO on business performance across 

the Group.

•  Audit plans and findings of external and internal audits

•  The review and recommendation to the Board of the dividend policy  

and proposed payments. 

•  Liquidity and going concern review

•  Annual reporting due diligence procedures and corporate governance 

updates

•  The impact of the acquisitions of Sky Deutschland and Sky Italia on the 

2014/15 External Audit plan

•  Assessment of the effectiveness of the external audit process,  

and scope of audit

•  Auditor independence and the policy on the provision of non-audit 

services by the external auditor

•  Quarterly review of non-audit services and fees

•  Quarterly reports from the treasury function on the funding, liquidity, 

going concern and operational capabilities of the Group and compliance 
with treasury policies

•  Quarterly updates on planned internal audit work and on the status  
of Senior Accounting Officer (‘SAO’) certification work to ensure  
SAO compliance

•  Quarterly reports of all transactions with a related party during the 

period in excess of £100,000 in value

•  Review of all transactions which fall within the Listing Rule 11.1.5R 
definition of Related Party Transaction and all transactions with  
a related party in excess of £10 million and where required 
recommendation to the Board 

•  Review and oversight of the Group risk register, risk methodology  

and risk management systems and processes

•  Monitoring and reviewing the effectiveness of the Group’s internal  

audit function and controls

•  Taxation, security, fraud, health and safety and data protection

Sky Deutschland’s related party transactions are approved by the supervisory board  
in accordance with German law. Once the purchase of the remaining minority interests  
in Sky Deutschland has concluded, Sky Deutschland will be subject to the same approval 
process as UK and Italy.

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Corporate governance report
(continued)

Significant accounting issues
When considering the annual financial statements, the Committee 
reviewed the significant accounting issues and the Group’s critical 
accounting policies as set out on pages 32 to 35 with particular focus  
on the following:

Retail subscription revenue:
The majority of the Group’s revenues derive from retail subscription 
packages, including hardware, supplied to customers. The Group applies 
judgement in determining the accounting allocation of payments received 
from customers to different elements of the bundled package, taking into 
consideration the timing and relative value attributed to each element. 
During the year, the Committee received a performance report from the 
Group CFO at each Committee meeting that included a review of revenues 
recognised in the period.

The Committee considered management’s policy, and considered the views 
of the external auditor and is satisfied that the policies have been applied 
consistently and appropriately.

General entertainment programming inventory:
The Committee reviewed the policy for the recognition of content costs and 
sought assurances from management, and took into account the views  
of the external auditor, that the policy is appropriate and has been  
applied consistently. The method for recognising general entertainment 
programming expense requires estimation and judgement to ensure  
that the expense profile is consistent with the expected value of the 
content to the Group. 

The Committee is satisfied that the policies have been applied consistently, 
are appropriate and are aligned to industry practice.

Capitalisation of intangible and tangible non-current assets:
The Committee considered the Group’s policies and sought assurances  
from management that the Group’s project accounting controls are 
operating as intended and that spend capitalised as property, plant  
and equipment and intangible assets meets the relevant accounting 
requirements. The Committee also considered the report from the  
external auditor. 

The Committee is satisfied that the Group has followed appropriate 
accounting standards regarding the capitalisation of project expenditure.

Accounting for acquisitions: 
The Committee reviewed management’s accounting for the acquisitions  
of Sky Deutschland and Sky Italia, including determination of the fair  
values of assets and liabilities acquired and of the consideration paid, and 
alignment of accounting policies across the Group, which require significant 
estimation and judgement. The Committee considered the views of the 
external auditor and received a presentation from management explaining 
the evolution of the Group’s financial reporting to incorporate the acquired 
entities into the enlarged group.

The Committee is satisfied that the Group has followed the applicable 
accounting requirements in accounting for the acquisitions and that 
accounting policies across the Group have been appropriately aligned.

Internal control and risk management
The Board is responsible for establishing and maintaining the Group’s 
systems of internal control and risk management and for reviewing their 
effectiveness. These systems are designed to manage, and where possible 
eliminate, the risk of failure to achieve business objectives and to provide 
reasonable, but not absolute, assurance against material misstatement  
or loss. There is an ongoing process for identifying, evaluating and managing 
the significant risks faced by the Group in accordance with the revised 
guidance on internal control issued by the Financial Reporting Council in 
October 2005. During the period under review no significant failings or 
weaknesses were identified.

The Committee, on behalf of the Board, considers the effectiveness of the 
operation of the Group’s systems of internal control and risk management 
during the year, and this review has been carried out for the year ended  
30 June 2015 and up to the date on which the financial statements were 
approved. This review relates to the Company and its subsidiaries and does 
not extend to joint ventures. The Committee meets on at least a quarterly 
basis with the Group’s Director: Audit, Risk Management and Compliance 
and the external auditor.

There is a comprehensive budgeting and forecasting process, and the 
annual budget, which is regularly reviewed and updated, is approved by 
the Board. Performance is monitored against budget through weekly and 
monthly reporting cycles. During the financial year under review monthly 
reports on performance were provided to the Board and the Group reports 
to shareholders each quarter.

In respect of Group financial reporting, the Group Finance team is 
responsible for preparing the Group financial statements and there  
are well established controls over the financial reporting process.  
These are also documented in line with the requirements of the SAO 
legislation and the controls are reviewed and signed off to confirm  
their continuous operation by the control owners twice a year and  
are independently tested by the internal audit team. The results of  
the SAO testing are reported to the Committee on a quarterly basis.

Changes in internal controls
No change in the Group’s internal control over financial reporting has 
occurred in the UK during the year ended 30 June 2015 that has materially 
affected, or is reasonably likely to materially affect, the Group’s internal 
control over financial reporting. During the year, the Group acquired  
Sky Deutschland and Sky Italia which introduced additional complexity  
to financial reporting. Since the operating model and business operations 
of the acquired entities are similar to those of the existing Group,  
the controls over financial reporting remain materially consistent.

Risk registers
There are risk registers which identify the risks faced by the Group  
and these are consolidated into a Group Risk Register. The risk register 
framework is based on methodology to identify the risk based on  
impact and likelihood. The risk is assessed, quantified and measured  
which enables discussions on risk appetite. The registers detail the  
controls that manage the risks and, where necessary, the action plans  
to mitigate the risk exposure.

The business develops the action plans and the internal audit team 
monitors their implementation. The Committee formally reviews the  
Group Risk Register twice a year and senior executives from the  
business present their risk management plans from time to time.

46 

Sky plc

Annual Report 2015Governance

The internal audit team provides objective assurance as to the 
effectiveness of the Group’s systems of internal control and risk 
management to the Group’s operating management.

The Group’s principal risks and uncertainties are detailed on pages 32 to 35.

Fair, balanced and understandable assessment
The Financial Reporting Committee (‘FRC’) has responsibility for the 
production of the annual report and the associated review process. 
Guidance and comprehensive due diligence procedures were issued  
to reviewers by the FRC to help them assess whether the document was 
fair, balanced and understandable and complied with the requirements  
of the Code. The FRC maintained oversight of the review process and 
submitted certification to the Committee to enable it to be in a position  
to recommend to the Board that the required statement could be made.

Disclosure controls and procedures
The Company maintains disclosure controls, procedures and systems that 
are designed to ensure that information required to be disclosed as part  
of the Company’s UK listing obligations is accumulated and communicated 
to management, including the Group CEO and Group CFO, as appropriate  
to allow timely decisions regarding required disclosures.

Auditor independence
During the year ended 30 June 2015, the Committee reviewed audit 
independence and scope of non-audit services and independence 
safeguards with Deloitte LLP (‘Deloitte’), the Group’s external auditor. 

As part of the review, the Audit Committee has received and reviewed 
confirmation in writing that, in Deloitte’s professional judgement, Deloitte  
is independent within the meaning of all UK regulatory and professional 
requirements and the objectivity of the audit engagement partner and 
audit staff is not impaired.

The Committee was satisfied throughout the year that the objectivity  
and independence of Deloitte was not in any way impaired by either  
the nature of the non-audit related services undertaken during the year, 
the level of non-audit fees charged, or any other facts or circumstances.  
A key aspect of this year’s consideration was the effect of the acquisitions  
of Sky Deutschland and Sky Italia:

•  These acquisitions were both defined as Class One transactions  

under the London Listing Rules. To support the transaction, facilitate 
regulatory reporting and the raising of the necessary finance, the 
Committee approved due diligence services by KPMG, the auditors of  
Sky Deutschland, and reporting accountant services from Ernst & Young 
(‘EY’), the auditors of Sky Italia, and reporting accountant and other 
transaction support and advisory services from Sky plc’s own auditors, 
Deloitte. The committee was satisfied appropriate safeguards had been 
implemented in this regard. 

•  Deloitte network firms in Germany and Italy had been selected to provide 
consulting and other services to Sky Deutschland and Sky Italia prior  
to their acquisition by Sky. In order to ensure an orderly reduction in  
and to reduce transition risk, the Committee approved the continuation 
of services by Deloitte until individual activities were rescoped or 
completed, taken on by Sky personnel or other vendors commissioned.  
All necessary adjustments to scope to ensure auditor independence 
were made within the six-month period permitted under the relevant 
professional standards, which envisage circumstances such as these.  
The auditors considered the need for additional safeguards and satisfied 
the Committee that they had implemented these appropriately.  
The safeguards considered by the committee included the continuation 
of the use of KPMG and EY for the year ended 30 June 2015 as auditors  
of Sky Deutschland and Sky Italia. A certain level of permitted consulting 

advisory services on these strategic projects has been approved by  
the Committee to be provided by Deloitte in the financial year 2015/16  
to ensure an appropriate level of project advisory continuity and these 
services are planned to substantially cease by the end of that year  
in line with the implementation of the EU audit regulation. 

Audit and non-audit services provided during the year were approved by 
the Committee. An analysis of auditor remuneration is disclosed in note  
7 to the consolidated financial statements.

Audit and non-audit services
The Group has a policy on the provision by the external auditor of audit  
and non-audit services, which categorises such services between:

•  Those services which the auditor is not permitted to provide;

•  Those services which are acceptable for the auditor to provide and  

the provision of which has been pre-approved by the Committee; and

•  Those services for which the specific approval of the Committee  
is required before the auditor is permitted to provide the service.

The policy defines the types of services falling under each category  
and sets out the criteria which need to be met and the internal approval 
mechanisms required to be completed prior to any engagement.  
An analysis of all services provided by the external auditor is reviewed  
by the Committee on a quarterly basis.

During the year, the following examples were deemed to be pre-approved  
in accordance with the policy.

•  Comfort procedures in relation to debt issuances and programme 

update

•  Assurance of certain KPIs for the Bigger Picture Review

Effectiveness of external audit process
During the year, the effectiveness of the audit process was assessed  
by the Committee, Group Finance team and other key internal stakeholders 
in the form of a questionnaire. The areas under review were:

•  Quality, resources and scope of planning of the audit

•  Objectivity, independence and transparency of the audit

•  Identification of key accounting judgements, significant audit and 

accounting issues

•  Level of technical knowledge and professional scepticism

•  Understanding Sky as a business, its values and culture and challenges  

it faces

•  The quality of planning and supervision of the group audit

•  Quality of reporting and communications to the Audit Committee

The responses to the assessment were discussed which confirmed that 
Deloitte are performing as expected. Deloitte continue to demonstrate 
strengths in the majority of these areas. There were no significant findings 
from the assessment and the review confirmed that Deloitte continue to 
carry out an effective and robust external audit, including the supervision 
of the enlarged group audit. The Committee also continues to be satisfied 
with the quality of challenge and scepticism of the external auditor.  
The Committee therefore recommended to the Board that shareholder 
approval be sought to reappoint Deloitte as the external auditor  
and has also recommended that Deloitte be appointed auditors of  
Sky Deutschland and Sky Italia for the 2015/16 financial year.

47

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Corporate governance report
(continued)

Audit partner rotation
The external auditor is required to rotate the audit partner responsible  
for the engagement every five years. As reported previously the current 
audit partner rotates after the 2014/15 audit. The partner was shadowed  
by a successor audit partner throughout the year after a selection process 
to ensure the development of thorough knowledge of the enlarged group 
and to safeguard challenge and objectivity. The incoming audit partner  
will be required to rotate after the 2019/20 audit.

Tenure of external auditor
The regulatory regime relating to mandatory audit tendering has 
significantly changed in the UK and Europe. The Committee is closely 
monitoring these developments and taking into account that Deloitte  
has been the external auditor of the Company since June 2002, it expects 
to conduct an audit tender in advance of June 2020, which itself is in 
advance of 2023 by which the transitional rules in UK and EU regulation 
would require the Company to have performed a tender.

The Committee considered the merits of conducting an audit tender 
process this year, however in light of the significant enlargement in the  
size and scale of the Group following the acquisitions of Sky Deutschland 
and Sky Italia – and the significant internal time and effort devoted  
to establishing common financial controls and processes as a result –  
it was decided that for now shareholders’ interests would best be  
served by focusing on the integration of the enlarged Group, including  
the consolidation of the Group audit with a single firm. The Committee  
will continue to keep the timing of a future tender under annual review.

48 

Sky plc

Corporate Governance & Nominations Committee
Chairman’s overview

Following the retirement of Andy Higginson as a Non-Executive Director, 
Senior Independent Director and Chairman of this Committee at the 
Company’s 2014 AGM in November, I am pleased to confirm that Martin 
Gilbert replaced Andy as Senior Independent Director and was appointed 
as a member of this Committee. I succeeded Andy as Chairman of the 
Committee and all of these changes were effective from 21 November 2014. 

Over the past three years a number of new Independent Non-Executive 
Directors have been appointed to the Board and it was very encouraging 
that one of the findings of this year’s internal Board evaluation was that 
these new Directors have bedded down well and had strengthened the 
diversity of the Board. The findings of the evaluation also confirmed that 
the Board and its Committees continue to operate effectively with each  
of the Directors making valued and effective contributions.

The Board as a whole welcomes the opportunity to adapt to innovations 
and change within the field, and continues to actively progress initiatives  
to adapt to corporate governance changes, address gender balance on  
the Board, source the right skills to complement our talented management 
team and create robust succession plans to safeguard the Company’s 
future performance.

There were three meetings held during the year and after each Committee 
meeting, I reported to the Board on the key issues discussed during  
our meetings. You can find further information of how we have carried  
out our role and responsibilities within the remainder of this report.  
The Committee’s terms of reference are available on the Company’s 
corporate website.

Nick Ferguson
Committee Chairman

Committee composition
Nick Ferguson (Chairman)
Dave Lewis
Arthur Siskind
Martin Gilbert

Andy Higginson stepped down as a member of the Committee in November 
2014 following his retirement as a Director. 

Attendance at Committee Meetings
The Group CEO and General Counsel attend the meetings from time to time 
and the Company Secretary acts as Secretary to the Committee.

Annual Report 2015Governance

Corporate Governance & Nominations Committee Agenda
Focus for the Committee this year has centred on the following items:

•  Board and Committee composition 

•  Internal Board evaluation

•  Review of Non-Executive Director independence 

•  Review of Directors’ conflicts of interest 

•  Succession planning

•  Changes to the Listing Rules for companies with controlling shareholders

Activities during the year
Recruitment processes
The Committee keeps the Board’s balance of skills, knowledge and 
experience and the length of service of individuals under constant review. 
In respect of succession planning and supplementing the skill set of the 
Board the Committee is responsible for the identification, evaluation and 
recommendation of candidates for appointment to the Board. There has 
been a formal process in place for a number of years and all of the current 
Independent Non-Executive Directors have been through the same 
selection process. 

This process involves the Committee working with the Executive Directors 
and the wider Board to identify and agree the criteria for the appointment 
of any new independent Non-Executive director to the Board. Once agreed, 
the Chairman of the Committee engages with and briefs an external 
recruitment consultancy. The external recruitment consultancy is asked  
to draw up a list of potential candidates for the Committee to review.  
The Committee considers the list of potential candidates and agrees a 
shortlist for interview by the Chairman, Group CEO and other members  
of the Committee and Board as appropriate. Subject to agreement by the 
Committee, the Committee then recommends the proposed appointee  
to the Board for consideration.

Committee composition 
During the year, the Committee reviewed the composition of all Committees. 
On 24 July 2014, Martin Gilbert stepped down as a member of the 
Remuneration Committee and Adine Grate was appointed in his place  
with effect from 25 July 2014. Following Andy Higginson’s retirement  
at the Company’s 2014 AGM it was agreed that Martin Gilbert be appointed 
as SID on 21 November 2014. Martin replaced Andy as a member of the 
Corporate Governance & Nominations Committee on the same date.  
Nick Ferguson was identified as a suitable successor as Chairman of  
the Corporate Governance & Nominations Committee and he succeeded 
Andy Higginson on 21 November 2014. 

Board evaluation
The Board undertakes an annual review of its effectiveness and at  
least once every three years an independent third party facilitates the 
evaluation. During the year the Chairman of the Committee conducted  
an internal evaluation and scheduled time with each Director to discuss  
the following: 

•  the effectiveness of the Board as a whole; 

•  the mix of skills and experience on the Board;

•  the effectiveness of Board processes and procedures; 

•  development of the Company’s strategy; and

•  the performance of Board committees.

The evaluation of the performance of the Chairman was led by the  
Senior Independent Director. The Chairman of the Committee reported  
the findings of the evaluation to the Committee and the Board. 

The overall conclusion was that individual Board members are satisfied  
that the Board works well and operates effectively in an environment  
where there is constructive challenge from the Non-Executive Directors. 
The Directors were satisfied with the current mix of skills and experience  
on the Board and that the composition of the Board and its Committees 
had been adequately reviewed during the year. A number of new 
independent Non-Executive directors have joined the Board since  
2011 and they have complemented the existing Board members and 
contributed well to Boardroom debate, offered alternative viewpoints  
and challenged perceptions. 

The quality of information presented to the Board was of a high standard 
and distributed on a timely basis. There was a good balance of focus 
between strategy, the competitive marketplace, operations and governance 
within Board meetings. 

It is the intention of the Board to undertake an externally facilitated 
evaluation during the 2015/16 financial year in line with the Code. 

Independence
During the year, all Non-Executive Directors were asked to complete 
questionnaires to enable the Committee to determine their independence. 
The Committee reviewed the questionnaires and recommended to the 
Board that there be no changes to the independent status of the current 
Independent Non-Executive Directors. The Non-Executive Directors who 
are considered by the Board to be independent are clearly identified on 
page 42. 

As noted on page 42, James Murdoch, Chase Carey, David DeVoe and Arthur 
Siskind are not considered to be independent within the meaning of the 
Code. However, following the evaluation the Committee considers that each 
of these directors continue to make a significant contribution to Board and 
Committee discussions.

Directors’ conflicts
The Committee reviewed the Board’s conflicts during the financial  
year and concluded that Directors’ conflicts had been appropriately 
authorised and that the process for authorisation was operating 
effectively. The Committee and the Board will continue to monitor  
and review potential conflicts of interest and take action to mitigate  
them as necessary.

Relationship Agreement
Changes to the listing rules came into effect in November 2014 which 
require a premium listed company which has one or more controlling 
shareholders to have in place an agreement which is intended to ensure 
that any controlling shareholder complies with the independence provisions 
in the Listing Rules (see page 70). The Committee engaged external counsel 
to assist with negotiating a relationship agreement with our controlling 
shareholder 21st Century Fox Inc. which was subsequently entered into  
by the Company on 13 November 2014. 

49

Annual Report 2015Sky plcStrategic reportGovernanceFinancial statementsShareholder informationGovernance

Corporate governance report
(continued)

Bigger Picture Committee
Chairman’s overview

There were two meetings during the year and after each Committee 
meeting I reported to the Board on the key issues discussed.

I am pleased to report that there has been significant progress across  
the Bigger Picture initiatives in the UK and Ireland, from building the reach, 
impact and awareness of Sky Academy, to the continued success of Team 
Sky and the Company’s approach to responsible business. 

Sky’s commitment has been recognised through its strong performance  
in a number of investor indices during the year, including the Carbon 
Disclosure Project and the Dow Jones Sustainability Index.

The Committee believes that the focus and scale of the work being done 
continues to make a significant contribution to Sky’s ability to build a better 
business for the long term. 

Progress against all of the Bigger Picture commitments and initiatives  
is detailed at sky.com/biggerpicture

James Murdoch
Committee Chairman

Composition of the Committee
James Murdoch (Chairman)
Tracy Clarke
Dave Lewis

Attendance at Committee Meetings
The Group CEO, Group CFO, senior executives, representatives from 
Corporate Affairs and the Bigger Picture team attend meetings at the 
request of the Chairman. The Deputy Company Secretary acts as Secretary 
to the Committee. The Committee’s terms of reference are available on the 
Company’s corporate website.

Bigger Picture Committee Agenda
Focus for the year has centred on the following items:

•  A review of progress on Sky Academy

•  The impact of our partnership with British Cycling and Team Sky

•  Progress as detailed in Sky’s Bigger Picture reporting.

Activities during the year
The Committee oversaw a number of key developments in relation  
to Sky’s Bigger Picture initiatives, notably progress towards our target  
to help one million young people build practical skills and experience  
through Sky Academy in the UK and Ireland. 

Sky Academy is a set of initiatives using the power of TV, creativity and 
sport to unlock the potential in young people. In addition to the ongoing 
success of the Sky Sports Living for Sport, Sky Academy Skills Studios,  
Sky Academy Scholarships and Sky Academy Starting Out, the Committee 
oversaw the development of the new Sky Academy Careers Lab at Sky’s 
West London campus which will see at least 4,000 young people aged  
16–19 visit Sky each year to gain career insights and build employability 
skills. During the year we also launched an additional Sky Academy Skills 
Studio at our Livingston site in Scotland, which is providing opportunities 
for another 12,000 young people in Scotland to take part, in addition to  
the 12,000 in West London, each year. Both initiatives have provided more 
opportunities for Sky staff to get involved in Sky Academy through 
volunteering and we saw a 43% increase in volunteering this year.

The opening of Sky Academy Careers Lab supports the Committee’s  
view that the Sky Academy experiences should be providing insight into  
the diversity of roles for young people at Sky. The Committee noted the 
increase in career opportunities for young people through Sky Academy 
Starting Out with 1,100 places across its apprenticeship, graduate, 
placement and work experience programmes in 2014/15, up from almost 
600 in 2013/14, which is on track against the commitment to double the 
number of career opportunities available for young people within Sky  
in three years.

Over the year, the Committee reviewed the achievements of Sky Academy  
in working towards its targets for increasing participation, impact and 
awareness. Of note has been the doubling of customer awareness of  
Sky Academy along with the tripling of prospect awareness over the year. 

Through the partnership with British Cycling, the Committee noted that 
over 1.7 million more people are now cycling at least once a month when 
compared to 2009. The Committee also noted the role of Team Sky in  
using the inspiration of elite success to drive participation. In addition,  
the Committee was informed of the Team Sky objectives to strengthen  
the focus on Grand Tour performance and build fan engagement as we 
move into the last 18 months of the partnership with British Cycling. 

Through its review of the Bigger Picture reporting, the Committee noted  
the overall progress against Sky’s commitments, including in relation to  
the Company’s approach to responsible business. The recommendations 
the Committee made to improve the communication of progress have  
been incorporated for the 2014/15 year. 

Overall, the Committee continued to note the positive economic, social  
and environmental contribution of Sky. For more information about Sky’s 
approach and progress over the year, go to sky.com/biggerpicture

50 

Sky plc

Annual Report 2015Directors’ remuneration report
Annual statement from the Chairman

Dear Shareholder
On behalf of the Board, I am pleased to present our Directors’ 
Remuneration Report for the year ended 30 June 2015. 

Context and business performance
This has been a transformational year for Sky. By acquiring the Sky 
businesses in Germany and Italy, we have opened up a significant new 
growth opportunity whilst continuing to deliver excellent financial and 
operational performance. There has been strong growth across all our 
markets, particularly in the UK and Ireland, and we have increased the 
dividend to our shareholders by 3%. This represents the 11th consecutive 
year of dividend growth, an excellent record by any measure.

These results are particularly strong considering the level of change in  
the business. Group revenue is up 5% year on year and operating profit  
up by 18%. In the UK and Ireland, we achieved the highest organic customer 
growth in 11 years, while in Germany and Austria we delivered record 
customer growth and in Italy we held our customer base stable after three 
years of decline. In total we added almost one million new customers across 
our five territories, 45% more than in the prior year, to take our customer 
base past the 21-million mark. At the same time, we increased our paid-for 
subscription products by 4.6 million for the year and saw a significant 
increase in customer loyalty with churn under 10% in each of our markets. 
Against this backdrop of excellent performance, the business has a strong 
platform on which to build and a clear set of plans to deliver long-term 
growth and returns for shareholders.

The long-term sustainability and success of our business is based on a 
relentless focus on our key drivers for growth. Our remuneration policy 
directly links pay to the achievement of stretching performance targets 
which drive our strategy, as set out on page 4. This principle of linking pay  
to stretch performance has remained unchanged over the past six years, 
and has helped to maintain the stability and focus of the senior team to 
deliver outstanding value to our shareholders. The Committee ensures  
that the performance measures selected in its incentive plans reflect the 
key performance indicators of the business and thereby provide a direct 
link to Sky’s strategic aims. Having considered other performance 
measures, the Committee is comfortable that the current measures,  
and their inclusion across all three incentive plans, ensures the right link  
to our strategic KPIs and the proper focus on these results over both  
the short and long term.

Last year the Committee introduced a number of changes to our 
remuneration policy which were well received by our shareholders, including 
the introduction of a cap on annual Long Term Incentive Plan awards, a 
minimum shareholding requirement for Executive Directors, a formal policy 
on malus, and more explanation and disclosure on performance outcomes.

The continued support of our shareholders is extremely important to us. 
The Committee intends to review its position on clawback with a view  
to introducing suitable provisions for our business alongside our existing 
policy on malus, over the course of the next year. The Committee revisited 
the topic of disclosure this year, specifically the degree to which it deems 
the disclosure of performance targets to be commercially sensitive,  
and the timing of disclosure.

Disclosure of performance targets
Our targets, which include significant fixed costs relating to rights deals,  
are commercially sensitive. We operate in a highly competitive market,  
both in acquiring customers and bidding for key rights, with a discrete 
number of players, and a number of our direct competitors do not  
disclose their targets. 

Nevertheless the Committee acknowledges investor concerns and has 
decided to disclose the targets for the 2013 annual bonus and LTIP vesting, 
a year earlier than we anticipated in the Remuneration Report last year.  
We continue to disclose performance ranges in advance for EPS growth  
for the Co-Investment Plan and relative TSR performance for the Long Term 
Incentive Plan. The Committee will continue to use its judgement at the  
end of each year to determine levels and timing of disclosure. 

In addition, the Committee has also provided greater clarity on pay and 
performance outcomes for the 2015 bonus payment and Long Term 
Incentive Plan vesting. A clearer chart and more detailed commentary  
on performance are provided on pages 53 to 55. 

Impact of the acquisition of Sky Deutschland and Sky Italia
Following the completion of the acquisitions of Sky Deutschland and Sky 
Italia in November 2014, the Committee considered whether any changes  
to executive remuneration were required. Notwithstanding the new 
international and enlarged responsibilities of both Executive Directors  
as a result of this transaction the Committee decided that existing 
compensation arrangements were appropriate.

In respect of our multi-year incentive plans that span the transaction 
period, the Committee made no change to the required performance 
targets but resolved that to avoid any distortive effect from the 
transaction, measurement would be made on a like-for-like basis,  
restating either to a UK & Ireland only basis or to a pro forma basis  
for the transaction and disposal of Sky Bet, depending upon when  
the plans commenced. Targets for all new plans that commence  
post-completion are on the basis of the enlarged Group.

Full details of all targets and the actual performance against these  
will be disclosed in alignment with our policy on disclosure.

Pay and performance outcomes for 2015
Performance across the Group has been excellent and reinforces that  
our approach to incentivisation continues to work; our management team 
is delivering the right outcomes for the business and Sky’s shareholders.  
It is against this great set of results that the Committee has decided the 
remuneration for its Executive Directors.

51

Strategic reportGovernanceFinancial statementsShareholder informationAnnual Report 2015Sky plcGovernanceCo-investment Plan
This is a highly successful plan for our most senior managers. It encourages 
them to reinvest their earned bonus into Company shares and therefore 
the future of our business. Vesting is deferred for three years and 
dependent on EPS growth, underpinning alignment to shareholders 
interests. Our Executive Directors reinvested the maximum 50% of their 
annual bonus in the 2012 Plan. Over this three-year period the growth  
in earnings per share in the UK and Ireland of 33% was in excess of the 
maximum vesting threshold and the matching shares therefore vest  
in full. Details are provided on page 53.

Remuneration in 2015/16
The Committee follows a policy of maintaining lower levels of fixed pay 
relative to the market. We are confident that the structure of a high ratio  
of variable to fixed pay continues to provide a strong link between pay  
and performance and delivers high returns for our shareholders. So looking 
ahead to the new financial year 2015/16, while the level of personal 
achievement delivered by the Executive Directors would allow for greater 
increases under the all employee salary review policy, the Committee has 
made modest adjustments to the base salaries of the Group CEO and 
Group CFO of 3%, effective 1 July 2015. 

Long Term Incentive Plan awards of 600,000 for the Group CEO and 
350,000 for the Group CFO are maintained at the same level as was 
previously agreed last year and in line with our policy. 

The performance measures for the annual bonus, LTIP and Co-Investment 
Plan also remain unchanged.

The Committee considered whether the acquisitions made during the  
year might lead to a change in the long-term incentive arrangements.  
After careful reflection the Committee determined that the LTIP and 
Co-Investment Plan, which are both key elements of the total remuneration 
for the broader management team of Sky plc, has been successful in  
driving performance, incentivising management and delivering shareholder 
returns. The Committee continues to keep all elements of the remuneration 
policy and structure under review to ensure it drives the performance  
of the business and therefore the interests of the shareholders. 

Tracy Clarke
Committee Chairman

Directors’ remuneration report –
Annual statement from the Chairman
(continued)

Annual bonus
Each year the Committee considers the business plan and priorities in 
setting one clear, ambitious stretch target for each chosen measure of 
performance. The key measures that drive our business plan are product 
growth, operating profit and operating cash flow. Payments earned under 
this plan are determined by the performance achieved under each of the 
three measures, and the bonus is structured such that there would be a 
material impact on the annual bonus for underperformance. There is also 
no additional payment for performance beyond the stretch targets. 

Operational performance across the Group has been excellent. This was  
led by the outstanding performance of the UK and Ireland business,  
which delivered our strongest customer growth for 11 years. Paid-for 
product growth for the UK and Ireland was 3.3 million, significantly  
ahead of stretch target.

This strong trading performance combined with a continued focus on 
operational efficiency and cost control, delivered an adjusted operating 
profit to £1.4 billion in the UK and Ireland ahead of target. Operating cash 
flow, which is an important indicator of the financial health of the business 
and its ability to sustain and grow is operations, was ahead of target at  
£1.4 billion.

As a result of the excellent performance this year, and in accordance with 
the rules of the scheme, the Remuneration Committee approved maximum 
bonus awards of 200% and 150% for the Group CEO and Group CFO 
respectively for this performance year.

Long Term Incentive Plan
The business has delivered a remarkable period of sustained performance 
during the three-year period of this Plan, 2012 to 2015. All three of the 
operational measures – revenue growth, operating cash flow and growth  
in earnings per share – were exceeded with revenue growth in the UK and 
Ireland of 17%, earnings in the UK and Ireland up by 33% and an average 
annual operating cash flow in the UK and Ireland of £1.4 billion. Therefore 
this part of the Plan will pay out in full. However, the part of the Plan based 
on relative TSR performance will pay out at 75.9%. The total overall vesting  
is therefore 93%. 

This consistently strong company performance has delivered excellent 
returns for our shareholders, and the Board has proposed a 3% increase  
in the dividend to 32.8p which is the 11th consecutive year of growth. 

A significant element of the value delivered to Executive Directors by this 
Plan is a direct consequence of the increase in the share price over the 
three-year performance period. Our approach to awarding a fixed number 
of shares each year with no correlation to salary means that year-on-year 
growth in total remuneration can only be achieved through share price 
appreciation, particularly when stretch performance targets are being  
met. This construct delivers strong shareholder alignment. By awarding  
an absolute number of shares as opposed to a percentage of salary, 
management benefit when the share price increases but are exposed if the 
share price declines. In addition, vesting occurs only every two years which 
helps to ensure that the management team brings a longer-term focus  
to the business. This year is a vesting year, so it is important to remember 
that the LTIP payment this year represents two separate years of grants, 
not one. This causes a spike in total pay every other year and distorts  
the single figure remuneration shown on page 57; as there will be no  
LTIP payment next year, total remuneration will be significantly reduced  
in 2016. The next LTIP vesting will be in July 2017. 

52 

Sky plc

Annual Report 2015GovernanceDirectors’ remuneration report
Annual Remuneration Implementation Report

This section sets out how our remuneration policy was implemented during 
the year ended 30 June 2015 and how it will be implemented for the coming 
year. It also sets out the link between Company performance and Executive 
Directors’ remuneration, the context in which our policy operates, details 
on our Executive Directors’ shareholdings and the general governance of 
Directors’ remuneration. The remuneration policy is summarised on page 
64 to 69 and available to read in full in our 2014 Annual Report which can  
be accessed via our corporate website at sky.com/corporate

•  Adjusted Operating Cash Flow: This is a key measure of the underlying 
health of the business, and strong performance of £1.41 billion ahead  
of stretch target continues to support our growth strategy. 

As a result of this excellent performance the Remuneration Committee 
recommended that the maximum bonus awards of 200% and 150% of base 
salary be awarded to the Group CEO and Group CFO respectively for this 
performance year.

Variable pay outcomes for the year ended  
30 June 2015
As shown on pages 13 to 15, the business has delivered another year  
of exceptional operating and financial performance in what has been  
a transformational year for Sky. All measures for the plans operating  
in the year ended 30 June 2015, and described in this section, are for  
the UK and Ireland. 

Annual bonus for 2015 performance
The annual bonus drives the achievement of annual financial and 
operational business goals. The plan for 2015 for Executive Directors and 
senior executives was based on three equally weighted measures which 
were identified by the Committee as being key indicators of performance 
driving growth for our business and returns to our shareholders:

•  Paid for Products Growth 

•  Adjusted Operating Profit

•  Adjusted Operating Cash Flow

We believe the concept of threshold, target and maximum performance 
would compromise the drive for growth so the Committee sets one clear 
stretch target for each performance measure each year, after careful 
consideration of the business plan and of consensus analyst forecasts. 

This year we have provided greater clarity on performance outcomes.  
The table in the next column sets out the Committee’s assessment of 
performance versus the three measures for the last performance period. 
The Committee sets stretching targets which must be delivered to achieve 
the business plan and for the Executive Directors to receive the maximum 
bonus. There are no payments above maximum for performance above 
these stretch targets.

The Committee will use its judgement to assess the level of bonus if  
a stretch target is not met, taking into account personal performance,  
the performance of the other measures, the underlying performance  
of the business, and other factors which the Committee considers  
to be material to the results achieved. Payments are earned in direct 
correlation to performance achieved. Performance against these key 
targets is described below; 

•  Paid for Products Growth: In the UK and Ireland we saw our strongest 
operational performance for many years, with exceptional product 
growth in the UK of +3.3 million which significantly exceeded the stretch 
target, underpinned by our continued focus on customer quality and  
our investment in productivity improvements which drove robust growth 
in both new customer additions and paid-for product sales in a highly 
competitive market. Increased customer loyalty and satisfaction is  
also reflected in a significant reduction in our churn rate.

•  Adjusted Operating Profit: Strong revenue growth and a successful 
operational efficiency programme resulted in an operating profit  
of £1.35 billion, which was ahead of stretch target.

Annual bonus metrics

Performance  
measure

UK and Ireland paid- 
for products growth
UK and Ireland 
operating profit
UK and Ireland 
operating cash flow

Weighting Performance Achievement against  

performance measures

33%

+3.3m

Significant out-performance

33%

£1,350m

Out-performance

33%

£1,414m

Strong out-performance

The Committee judges that immediate retrospective disclosure of  
specific targets is commercially sensitive because we operate in a highly 
competitive market both in acquiring customers and bidding for key  
rights with a very small number of players. We therefore believe that  
early disclosure of our targets would offer an unfair competitive  
advantage and would be to the detriment of our shareholders.

We will make retrospective disclosure when the targets are deemed  
to be no longer commercially sensitive. We anticipate this to be two  
years after the end of the performance period. 

Vesting of shares under the Co-Investment Plan 2012–2015
Under the terms of the CIP offered on 28 August 2012 for the performance 
period 1 July 2012 to 30 June 2015, Executive Directors voluntarily deferred 
50% of their earned 2012 bonus into investment shares which were then 
matched by the Company up to 1.5 times the gross equivalent of their 
investment.

The table below shows the performance conditions for vesting of the 
matching shares:

EPS growth performance
(annual average growth
over three-year term)
Less than RPI +3%
RPI +3%
RPI +4%
RPI +5%
RPI +6%
More than RPI +6%

Match awarded
(number of matching shares  
awarded per investment share*)
0.0
1.0
1.17
1.33
1.5
1.5

Straight-line interpolation between points

*  i.e. on equivalent gross basis

The average adjusted UK and Ireland basic EPS growth rate of 10% per  
year over the three-year period exceeds the threshold for maximum 
vesting. The Committee has agreed that the matching shares under  
the 2012 CIP will vest in full on 28 August 2015.

Vesting of shares under the Executive Long Term Incentive Plan 2012-2015
The vesting of awards made in 2012 and 2013 for the performance period  
1 July 2012 to 30 June 2015 was dependent on operational performance 
measures which determined 70% of the award, and TSR the remaining 30%. 

53

Strategic reportGovernanceFinancial statementsShareholder informationAnnual Report 2015Sky plcGovernanceDirectors’ remuneration report –
Annual Remuneration Implementation Report
(continued)

The three equally weighted operational performance measures, each of which is a key indicator of Sky’s continued success, were:

•  Revenue growth: key to our growth strategy

•  Operating cash flow: measures our ability to generate and manage cash

•  EPS growth: measures our ‘bottom line’ performance

Points were awarded for performance on the three operational measures as follows:

•  For EPS, two points are awarded for growth of RPI +3% per year, with the maximum 10 points awarded for RPI +5% per year or more

•  For operating cash flow and revenue growth, one point is awarded for 75% achievement of ‘target’ on a sliding scale up to 10 points for 105% or more

•  One point equates to 10% of the award vesting, with maximum vesting for 21 points or more, vesting on a straight-line basis between these points 

Annual Performance Measures are shown in detail in the table below:

Average EPS growth

Operating cash flow

Revenue growth

Performance
achieved
RPI +5% p.a.
RPI +4.5% p.a.
RPI +4% p.a.
RPI +3.5% p.a.
RPI +3% p.a.
 Less than RPI +3% p.a.

Points
awarded
10
8
6
4
2
0

Performance
achieved
(% of target)
105% or more
100%
95%
90%
85%
75%
Less than 75%

Points
awarded
10
8
6
4
2
1
0

Performance
achieved
(% of target)
105% or more
100%
95%
90%
85%
75%
Less than 75%

Points
awarded
10
8
6
4
2
1
0

As with the annual bonus, the committee will make full retrospective disclosure when the targets are deemed to be no longer commercially sensitive, 
which is anticipated to be two years after the end of the performance period. However, the commentary and performance chart below aims to provide 
greater transparency and clarity for our shareholders. 

As with the bonus performance measures, the committee made careful consideration of consensus analyst forecasts and the business plan before 
setting what it believed to be stretching performance targets. Payments are earned in direct correlation to performance achieved and performance 
against each target is described below: 

•  Revenue growth: revenue has increased by 17% over the period in UK and Ireland, which is in excess of the performance target, representing  

excellent growth and strong momentum for the future.

•  Operating cash flow: A key measure of the underlying health of the business and the ability of the management team to sustain and grow  

its operations. Average annual operating cash flow in the UK and Ireland of £1.4 billion was in excess of target. 

•  EPS growth: The top end of the EPS growth range was set for awards in 2012 and 2013 at RPI +5% p.a. This is equivalent to absolute growth in earnings 
of 26% over three years if RPI is 3% a year. This level of growth in earnings was set at a level which exceeded consensus research analysts’ estimates  
at the time. Actual growth in earnings per share over the three-year period was 10%, with average RPI over the period of the scheme of 2.3% p.a.  
This element of the plan vests in full, reflecting the value generated for our shareholders over this period. 

The actual points awarded for the period are:

Actual points awarded

Average EPS growth
Operating cash flow
Actual points awarded Actual points awarded Actual points awarded
10.00

Revenue growth

10.00

10.00

The total of 30.00 is well ahead of the 21 points required for full vesting of this element of the award, which comprises 70% of the total.

Despite excellent share price growth and a consistent dividend policy, our TSR performance over the three-year period was an increase of 72.7% compared 
to the FTSE median of 48.7% with the upper quartile at 90.2%, and as a consequence, 75.9% of this proportion of the award vested on 28 July 2015. 

54 

Sky plc

Annual Report 2015GovernanceThe table below summarises performance over the three-year performance period versus the stretch targets:

2012-2015 Long Term Incentive Plan performance metrics

Performance  
measure

Weighting

Performance

Achievement against  
performance measures

Revenue Growth 23%

Operating Cash 
Flow
EPS Growth

23%

23%

115%

114%

137%

Out-performance

Out-performance

Significant out-performance

Relative TSR

30%

75.9%

Between median 
and upper quartile

The total overall vesting for the LTIP was therefore 93%. Over the longer term our consistently strong company performance has delivered excellent 
returns for our shareholders, and the Board has proposed a 3% increase in the dividend to 32.8p which is the 11th consecutive year of growth.

Long Term Incentive Plan, Co-Investment Plan and Sharesave Awards made in the Year

Long Term Incentive Plan
Jeremy Darroch
Andrew Griffith

Co-Investment Plan
Jeremy Darroch
Andrew Griffith

Sharesave Plan
Jeremy Darroch
Andrew Griffith

No. of shares 
awarded

Grant Date

Face Value on 
Date of Grant

Performance Period

Vesting Date

Minimum %  
of shares that 
can vest

Maximum %  
of shares that 
can vest

600,000
350,000

25.07.14
25.07.14

£5,247,0001
£3,060,7501

01.07.14 – 30.06.17
01.07.14 – 30.06.17

25.07.17
25.07.17

163,644
76,930

01.09.14
01.09.14

£1,443,3402
£678,5232

01.07.14 – 30.06.17
01.07.14 – 30.06.17

01.09.17
01.09.17

2,139
1,271

30.09.14
30.09.14

£18,8663
£11,2103

n/a
n/a

01.02.20
01.02.18

0%
0%

0%
0%

n/a
n/a

100%
100%

100%
100%

n/a
n/a

1  Market price at date of LTIP award was £8.745 on 25 July 2014.
2  Market price at date of CIP matching award was £8.82 on 1 September 2014.
3  Market price at date of Sharesave grant was £8.82 on 30 September 2014.

Performance conditions for the Long Term Incentive Plan
Awards made in July 2014 were ‘Year 1’ nil-cost option awards. That is, they relate to the three-year performance period beginning on 1 July 2014 and 
ending on 30 June 2017, and are subject to the following performance conditions:

1. Operational targets – 70% of the award
There are three equally weighted operational performance measures, each of which is a key indicator of Sky’s continued success:

•  EPS growth

•  Operating cash flow

•  Revenue growth

The Committee will make retrospective disclosure of these targets when they are deemed to be no longer commercially sensitive. We anticipate this to be 
two years after the end of the performance period. This means that we will review disclosure of performance targets in our 2019 implementation report, 
with a view to publishing unless the Committee believes they are still commercially sensitive in the context of the market in which the company operates.

•  For EPS, two points are awarded for growth of RPI +3% per year, with the maximum 10 points awarded for RPI +5% per year or more.

•  For operating cash flow and revenue growth, one point is awarded for 75% achievement of ‘target’ on a sliding scale up to 10 points for 105% or more.

•  One point equates to 10% of the award vesting, with maximum vesting for 21 points or more, vesting on a straight-line basis between these points. 

There is no additional award for achievement above 21 points.

•  If the minimum range is met each year for all measures, 26% of the shares vest.

•  The Committee sets a high threshold vesting level in line with our policy of rewarding success not failure. Maximum vesting is not achievable if 

performance is below threshold for any one measure. 

•  To earn the minimum of one point on any one of these measures requires the achievement of 75% of target. Missing two targets would represent a 

significant and disproportionate reduction in total compensation.

55

Strategic reportGovernanceFinancial statementsShareholder informationAnnual Report 2015Sky plcGovernanceDirectors’ remuneration report –
Annual Remuneration Implementation Report
(continued)

Annual performance measures are shown in further detail in the table below:

Average EPS Growth

Operating Cash Flow

Revenue Growth

Performance achieved
RPI +5% p.a.
RPI +4.5% p.a.
RPI +4% p.a.
RPI +3.5% p.a.
RPI +3% p.a.
Less than RPI +3% p.a.

Points awarded
10
8
6
4
2
0

Performance achieved 
(% of target)
105% or more
100%
95%
90%
85%
75%
Less than 75%

Points awarded
10
8
6
4
2
1
0

Performance 
achieved (% of target)
105% or more
100%
95%
90%
85%
75%
Less than 75%

Points awarded
10
8
6
4
2
1
0

The top end of the EPS growth range was set for awards in 2014 at RPI +5% p.a. This is equivalent to absolute growth in earnings of 26% over three years  
if RPI is 3% a year. This level of growth in earnings was set at a level which exceeded consensus research analysts’ estimates.

2. Relative TSR performance – 30% of the award
The Company’s TSR performance is measured relative to the TSR of the constituents of the FTSE 100. If the Company’s TSR performance is below median, 
the TSR element of the award lapses in full. For median performance, one-third of the shares subject to the TSR condition may vest, with all the shares 
vesting for upper quartile performance. Vesting is on a straight-line basis, between these points as shown below.

TSR Vesting Schedule

Payout
(% of grant)

30

10

i

n
a
d
e
M

e

l
i
t
r
a
u
Q

r
e
p
p
U

Below
Median

50

55

60

65

70

75

80

Final TSR rank (%)

TSR
Performance

Payout

Below Median

50%

55%

60%

65%

70%

75%

100%

0%

10%

14%

18%

22%

26%

30%

30%

TSR calculations are conducted independently by Towers Watson, advisors to the Committee.

Performance conditions for the Co-Investment Plan
CIP awards made in 2014 are subject to the performance conditions set out in the table below.

EPS growth performance
(annual average growth  
over three-year term)
Less than RPI +3%
RPI +3%
RPI +4%
RPI +5%
More than RPI +5%

Match awarded
(number of matching shares  
awarded per investment share*)
0.0
1.0
1.25
1.5
1.5

Straight-line interpolation between points

* i.e. on equivalent gross basis

56 

Sky plc

Annual Report 2015Governance 
Review of past performance
TSR performance
The graph below shows the Company’s TSR for the six years to 30 June 2015, measured as the value of a £100 holding in ordinary shares at the start  
of the period. The performance is shown relative to the FTSE 100, which represents the broad market index against which the Company’s shares are 
traded. With the acquisitions of Sky Deutschland and Sky Italia the narrow focus of the FTSE 350 Media companies is no longer relevant given the  
broader scope of the business, and this index, which was shown in previous years, is removed from the chart below.

TSR is a measure of the returns that a company has provided for its shareholders, reflecting share price movements and assuming reinvestment  
of dividends. Data is averaged over three months at the end of each financial year.

Sky
FTSE 100

t
n
e
m
t
s
e
v
n

i

0
0
1
£

l

a
c
i
t
e
h
t
o
p
y
h
a
f
o
e
u
a
V

l

£400

£350

£300

£250

£200

£150

£100

£50

£0

£287

£201

2009

2010

2011

2012

2013

2014

2015

Payments made to Executive Directors
The table below sets out total remuneration received by the Executive Directors for the financial year ended 30 June 2015 and the prior year  
ended 30 June 2014. The vesting pattern of awards under the LTIP is biennial; shares vest every other year over a three-year performance period.  
This means that every other year no payment is due as there is no vesting of awards. The following year, assuming performance conditions are met,  
there will be a payment which covers the equivalent of two years vesting. 2015 was a year in which the LTIPs awarded for the performance period  
1 July 2012 to 30 June 2015 vested. The single figure for the Group CEO in 2015 is therefore larger than the 2014 figure. 

Single Figure for Executive Directors’ Total Remuneration (audited)

Salary1 

Taxable Benefits2

Pension3

Bonus4

Long Term  
Incentive Plan5

Co-Investment Plan6

Total

2014

2015
960,700 984,750

2014
17,907

2015
18,607

2014
149,491

2015
147,814

2014

2015
1,921,400 1,969,500

2014
2015
n/a 11,818,440

2014

2015
1,830,092 1,950,138

2014

2015
4,879,590 16,889,249

602,175 620,000

16,115

16,115

83,481

94,755

903,263 930,000

n/a 6,303,168

843,936

897,111

2,448,970

8,861,148

£
Jeremy 
Darroch
Andrew 
Griffith

1  Executive Directors’ salaries were increased on 1 July 2014 by 2.5% for the Group CEO and 2.96% for the Group CFO. The average increase for employees at that time was 2.5%,  

rising to 3.5% for those earning less than£30,000 per year, with a range of 0% to 10% for performance, promotions and market adjustments.

2  Taxable benefits include company car or car allowance and healthcare.
3  Pension comprises a cash allowance in lieu of company contributions for Jeremy Darroch and Andrew Griffith.
4  Bonus shows the full amount earned shortly after year end in which the performance measures applied, including amounts deferred through the CIP. The payout for the 2014 bonus 

was 200% of base salary for the Group CEO and 150% for the Group CFO. The figures for 2015 are 200% for the Group CEO and 150% for the Group CFO. The Executive Directors 
deferred 50% of their bonus into shares through the CIP in 2014 and it is anticipated they will do so for 2015.

5  Long Term Incentive Plan shows the market value of the awards vested immediately following the end of the relevant performance period. No LTIP shares vested for the performance 

period ended 30 June 2014. The figure for 2015 is for LTIP shares which vested on 28 July 2015, using the average share price over the period 1 April to 30 June 2015 of £10.59.

6  Co-Investment Plan shows the market value of the matching shares that vested on 30 August 2014 with a share price of £8.82. Previously the value of these shares was estimated 

using the average share price over the period 1 April to 30 June 2014 of £8.81. It also shows the estimated value of matching shares that are due to vest on 28 August 2015, using the 
average share price over the period 1 April to 30 June 2015 of £10.59.

57

Strategic reportGovernanceFinancial statementsShareholder informationAnnual Report 2015Sky plcGovernance 
 
 
 
 
Directors’ remuneration report –
Annual Remuneration Implementation Report
(continued)

Disclosure of Performance Targets for 2013 
The Committee has discussed at length its approach to disclosure of 
performance targets. Whilst maintaining its position that early disclosure  
of targets would be commercially detrimental because of the highly 
competitive nature of the market in which it operates it considers that 
performance targets for the 2013 annual bonus and for the Long Term 
Incentive Plan that vested in that year are no longer commercially sensitive.

In setting the targets the Committee gave careful consideration to the 
business plan and to the research analyst consensus forecasts at the time. 
The targets and performance for the 2013 annual bonus are shown in the 
table below.

Performance Metric
Paid-for Products Growth
Operating Profit
Operating Cash Flow

Target
+2.75m
£1,300m
£1,275m

2012/13

Performance
+2.563m
£1,330m
£1,396m

Performance vs 
Target
93%
102%
109%

On the basis of this performance the Committee determined that the 
bonus was paid at 97.5% of maximum for the Group CEO and 96.7% for the 
Group CFO.

The Long Term Investment Plan that vested in 2013 for the 2010–2013 
performance period was based on three equally weighted operational 
performance measures of average EPS growth, Operating Cash Flow  
and Revenue Growth. Each was considered by the Committee to be  
a key indicator of Sky’s continued success. TSR was not included as  
a performance measure for that particular award due to the possible  
News Corporation (subsequently renamed 21st Century Fox Inc.) bid.

Group CEO’s remuneration
The table below provides a summary of the total remuneration for the  
Group CEO over the past six years including bonus payout, LTIP and CIP 
vesting levels. The table highlights the unique structure of our remuneration 
policy, in which vesting of LTIP shares occurs every two years rather than  
the customary 12-month cycle. As our LTIP awards are made as a fixed 
number, the realised value is purely reflective of delivery against performance 
measures and any share price growth over this period, keeping it aligned  
to shareholders’ interests.

It should be noted that total remuneration for 2013 includes vesting of the 
one-off additional LTIP award of 300,000 shares made in 2011 at the time  
of the possible News Corporation bid. The average annual total remuneration 
paid to the Group CEO over this six-year period, excluding this one-off award, 
is £9,108,859.

Annual  
Bonus  
payout  
against 
maximum 
opportunity 
%
100
100
97.5
100
100
100

LTIP 
vesting 
rates 
against 
maximum 
opportunity 
%
93
n/a
100
n/a
83
n/a

CIP 
vesting rates 
against maximum 
opportunity 
%
100
100
100
100
n/a
n/a

Single  
figure  
of total 
remuneration
16,889,2491
4,879,5902
17,026,9823
4,550,0374
11,133,554
2,678,744

Year
2015
2014
2013
2012
2011
2010

1 

2 

3 

4 

Includes valuation of LTIP shares which vested on 28 July 2015 and CIP matching shares 
due to vest on 28 August 2015, both using the average share price over the period  
1 April to 30 June 2015 of £10.59.
Includes valuation of CIP matching shares which vested on 30 August 2014 with share 
price of £8.82. Previously reported using the average share price over the period  
1 April to 30 June 2014 of £8.818.
Includes vesting of the one-off additional LTIP award of 300,000 shares made in  
2011 at the time of the possible News Corporation bid.
Includes first year of vesting of CIP introduced in 2010.

Percentage change in Group CEO’s remuneration 1 July 2014 to 30 June 
2015
The table below shows the percentage change in Group CEO remuneration 
from 1 July 2014 to 30 June 2015 compared to the average change for all 
employees.

Base Salary1

Group CEO % 
change
2.5%

All employees % change
3.5% employees earning less than
£30,000, 2.5% above £30,000
0%
11%

Taxable Benefits
Annual Bonus
1  Employees were awarded up to 10% for outstanding performance, promotions and 

3.9%
2.5%

market adjustments.

Relative importance of pay spend 
The table below shows total employee costs and dividend payments to 
shareholders for 2014 and 2015.

Total employee costs
Dividend payments
1  Group total including Germany and Italy.

58 

Sky plc

2014 
(£m)
1,044
485

2015 
(£m)
1,3341
549

Annual Report 2015GovernancePoints were awarded over the period based on the following table:

Average EPS growth

Operating cash flow

Revenue growth

Performance
achieved
RPI +8% p.a.
RPI +7% p.a.
RPI +6% p.a.
RPI +5% p.a.
RPI +4% p.a.
RPI +3% p.a.
Less than RPI +3% p.a.

Points
awarded
10
8
6
4
2
1
0

Performance
achieved
(% of target)
105% or more
100%
95%
90%
85%
75%
Less than 75%

Points
awarded
10
8
6
4
2
1
0

Performance
achieved
(% of target)
105% or more
100%
95%
90%
85%
75%
Less than 75%

Points
awarded
10
8
6
4
2
1
0

The targets and actual performance for operating cash flow and revenue growth were as follows:

Operating cash flow

Target
£1,000m
£1,200m
£1,275m

Performance
£1,180m
£1,313m
£1,396m

Performance vs 
target
118%
109%
109%

Points
3.33
3.33
3.33
10.00

Revenue growth

Performance
+13.8%*
+4.5%*
+6.5%

Performance vs 
target
145%
90%
130%

Target
+9.5%
+5%
+5%

Points
3.33
1.40
3.33
8.07

2010/11
2011/12
2012/13
Total

* These growth rates were calculated excluding the impact of the 53rd week in 2010/11 in order to provide a like-for-like comparison of revenue growth

The average EPS growth target of 11.7% (RPI +8%) was exceeded with actual performance at 23%. The total points achieved of 28.07 was therefore in 
excess of the 21 points required for full vesting. Over the three-year period of the plan, shareholders benefited from excellent performance and the 
delivery of significant value; almost doubling of EPS from just over 30 pence to 60 pence per share, and returning via dividends and share buy-backs  
£2.5 billion to shareholders. 

Implementation of Remuneration Policy for the coming year to 30 June 2016
The Committee has determined that the remuneration policy will be implemented as set out below for the year ending 30 June 2016.

Base salary
The average salary increase for our employees, effective 1 July 2015, was 3.5% for those earning less than £30,000, and 2.5% for all other employees,  
with increases up to 10% for outstanding performance, promotions and market adjustments. Whilst the level of personal achievement and expanded  
roles of the Executive Directors would allow for greater increases under the all employee salary review process, the Committee decided to make  
modest base salary adjustments of 3% each for the Group CEO and Group CFO, effective 1 July 2015, to recognise their contribution without  
compromising the long held intent to maintain a well-leveraged package with a relatively low level of fixed pay versus our pay comparator group.

Taxable benefits and pension
No changes.

Annual Bonus and Co-Investment Plan
No changes. We expect that both of the Executive Directors will participate in the CIP for this year. The performance conditions for the vesting of shares 
are as per the details set out on page 56.

Long Term Incentive Plan award
The Committee agreed that Jeremy Darroch would be granted an award of 600,000 shares and Andrew Griffith would be granted an award of 350,000 
shares on 29 July 2015. This is the Year 2 award of the 2014–2017 Plan. These awards will normally vest on 25 July 2017 subject to the performance 
measures being achieved.

The performance conditions for this award remain the same as for those made in 2012 and 2013, and operate using the same methodology as set  
out on page 54.

EPS growth target is as per page 54 and the TSR vesting schedule is as per page 56.

59

Strategic reportGovernanceFinancial statementsShareholder informationAnnual Report 2015Sky plcGovernanceDirectors’ remuneration report –
Annual Remuneration Implementation Report
(continued)

Directors’ Share Interests
As at the end of the financial year, the Group CEO had beneficial ownership of 578,269 shares equivalent to 6.26 x base salary and the Group CFO had 
beneficial ownership of 146,667 shares, equivalent to 2.5 x base salary, using the year-end closing share price of £10.66. The Group CEO and Group CFO 
currently exceed the shareholding guidelines for Executive Directors as described on page 68.

Interests in Sky plc shares (audited) 

Executive Directors
Jeremy Darroch1
Andrew Griffith1
Non-Executive Directors
Nick Ferguson
Chase Carey2
Tracy Clarke
David DeVoe2
Dave Lewis
Martin Gilbert
Adine Grate
James Murdoch2
Matthieu Pigasse
Danny Rimer
Arthur Siskind2
Andy Sukawaty

1 
Interests in shares include shares purchased under the Co-Investment Plan on 1 September 2014 at a price of £8.8060.
2  Non-Executive Directors affiliated to 21st Century Fox are not permitted to participate in the monthly share purchase plan.

Shares 
acquired 
during the 
year

As at 30 
June 2014

As at 30 
June 2015

As at 28 
July 2015

411,695
117,903

166,574
28,764

578,269
146,667

578,269
146,667

30,039
–
1,737
–
2,754
3,673
9,194
–
3,764
25,702
–
1,164

7,839
–
817
–
3,974
1,349
–
–
1,342
5,228
–
1,049

37,878
–
2,554
–
6,728
5,022
9,194
–
5,106
30,930
–
2,213

38,378
-
2,607
-
6,967
5,108
9,194
-
5,190
31,221
-
2,283

60  Sky plc

Annual Report 2015GovernanceOutstanding share awards: Jeremy Darroch (audited)

Date of award
LTIP1,5
26.07.12
26.07.13
CIP Matching2,3,4,5
27.08.092
31.08.102
30.08.112
28.08.12
28.08.13
Sharesave
25.09.09

At 30 June 
2014

Vested 
during year

Exercised 
during year

Lapsed 
during year

At 30 June 
2015

Share price 
at date of 
award

Market 
price on 
exercise

Date from 
which 

exercisable Expiry date

600,000
600,000

204,425
183,935
207,729
184,149
162,794

–
–

–
–
207,729
–
–

–
–

204,425
183,935
207,729
–
–

3,591

3,591

3,591

–
–

–
–
–
–
–

–

600,000
600,000

0
0
0
184,149
162,794

£7.065
£8.22

£5.405
£7.075
£6.46
£7.64
£8.41

n/a
n/a

26.07.15
26.07.15

26.07.20
26.07.20

£8.5877
£8.5877
£8.81
n/a
n/a

27.08.12
31.08.13
30.08.14
28.08.15
28.08.16

27.08.17
31.08.18
30.08.19
28.08.20
28.08.21

0

£4.33

£9.555

01.02.15

01.08.15

Outstanding share awards: Andrew Griffith (audited)

Date of award
LTIP 1,5
26.07.12
26.07.13
CIP Matching 2,3,4,5
30.08.11 2
28.08.12
28.08.13
Sharesave
16.09.11

At 30 June 
2014

Vested 
during year

Exercised 
during year

Lapsed 
during year

At 30 June 
2015

Share price 
at date of 
award

Market 
price on 
exercise

Date from 
which 

exercisable Expiry date

320,000
320,000

95,793
84,713
74,249

1,771

–
–

95,793
–
–
–
1,771

–
–

95,793
–
–
–
1,771

–
–

–
–
–

–

320,000
320,000

£7.065
£8.22

n/a
n/a

26.07.15
26.07.15

26.07.20
26.07.20

0
84,713
74,249

£6.46
£7.64
£8.41

£8.81
n/a
n/a

30.08.14
28.08.15
28.08.16

30.08.19
28.08.20
28.08.21

0

£5.08

£9.555

01.02.15

01.08.15

1  Performance conditions relating to LTIP awards made in 2012 and 2013 are disclosed in the 2013 Annual Report. 
2 

 The shares were exercised and subsequently sold on 1 September 2014 (the Awards granted in 2011) and on 23 October 2014 (the Awards granted in 2009 and 2010). 
The aggregate value received by the Executive Directors on exercise of their 2009, 2010 and 2011 CIP Matching Awards before tax was £6,009,147. 

3  Dividends are payable on shares purchased through the CIP. During the year the Executive Directors received £81,725.78 (2014: £82,168.60).
4  Performance conditions relating to CIP matching awards can be found on page 56. 
5  Following the vesting of awards, participants continuing to be employed by the Company have five years to exercise their award.

61

Strategic reportGovernanceFinancial statementsShareholder informationAnnual Report 2015Sky plcGovernanceDirectors’ remuneration report –
Annual Remuneration Implementation Report
(continued)

Single Figure for the Chairman and the Non-Executive Directors 
The following table sets out the single figure for total remuneration for the Chairman and Non-Executive Directors for the financial year ended  
30 June 2015 and the prior year ended 30 June 2014.

Nick Ferguson
Chase Carey
Tracy Clarke
David DeVoe
Dave Lewis
Martin Gilbert3
Adine Grate4
Andy Higginson2
James Murdoch
Matthieu Pigasse
Danny Rimer
Arthur Siskind
Andy Sukawaty

2015 Total
 Fees1
473,934
61,500
106,500
61,500
91,500
127,513
80,859
61,042
96,500
71,500
61,500
71,500
71,500

2014 Total 
Fees
462,375
60,000
95,160
60,000
90,000
105,000
66,987
145,000
95,000
70,000
77,769
70,000
70,000

1  Basic fees were increased by 2.5% with effect from 1 July 2014.
2  Andy Higginson retired at the AGM on 21 November 2014. 
3  Martin Gilbert replaced Andy Higginson as Senior Independent Director and member of the Governance and Nominations Committee following Andy’s retirement at the AGM  

on 21 November 2014. 

4  Adine Grate was appointed as a member of the Remuneration Committee replacing Martin Gilbert with effect from 25 July 2014. 

Fees for the Chairman and base Non-Executive Director fees were increased by 2.5% effective 1 July 2015 as detailed in the table below:

Chairman (all inclusive fee)
Deputy Chairman1
Board member
Additional responsibilities
Senior Independent Director
Chairman of Committee
Member of Committee

1 July
2015
£
485,782
30,000
63,000

40,000
25,000
10,000

1 July  
2014 
£
473,934
30,000
61,500

40,000
25,000
10,000

1  The role of Deputy Chairman is not required to be filled at this present time.

Payments to past Directors and loss of office 
There were no payments made to past directors and no payments made for loss of office during the financial year. 

Shareholder voting outcomes
The Company is committed to engaging with shareholders and every year engages with major shareholders and institutional investor groups to  
talk about remuneration. This enables the Company to take shareholders’ views fully into account when making decisions about remuneration.  
At the AGM held on 21 November 2014, 92.97% voted in favour of the Remuneration Policy and 86.23% of shareholders voted in favour of the  
Directors’ Report on Remuneration.

Resolution 
Approval of the Remuneration Policy
Approval of the Remuneration Report

Votes For
1,313,682,688
996,564,957

% For
92.97
86.23

Votes Against
99,341,288
159,084,662

% Against
7.03
13.77

Total Votes Cast
1,413,023,976
1,155,649,619

Votes Withheld
13,646,452
271,020,809

The Committee has sought the views of major shareholders since then and has made a number of important changes to its approach to transparency and 
disclosure of performance targets as set out in the Chairman’s statement on page 51.

62 

Sky plc

Annual Report 2015GovernanceMembership of the Committee
During the year ended 30 June 2015, the Committee chaired by Tracy Clarke met five times. Nick Ferguson, Adine Grate, and Andy Sukawaty are members 
of the Committee. Attendance during the year is shown on page 42. Martin Gilbert stepped down from the Committee on 24 July 2014 and Adine Grate 
was appointed in his place with effect from 25 July 2014. 

Role of the Committee
The role of the Committee is to oversee the remuneration policy so that the Company is able to recruit, retain and motivate its Executives and reward 
their individual contributions in a fair and responsible manner. The Committee reviews the design and structure of employee incentives and is responsible 
for approving the key terms of employment for the Executive Directors or any senior executive who reports directly to the Group CEO. The full terms of 
reference for the Committee are available on the Company’s corporate website. The terms of reference were reviewed during the year as part of the 
normal corporate review process and no material changes were made.

Committee activities during the year 
The table below shows a summary of the key areas discussed by the Committee during the financial year.

July 2014
Performance outcomes for 
bonus, LTIP and CIP

November 2014
Performance update – 
bonus, LTIP and CIP

January 2015
Performance update – 
bonus, LTIP and CIP

April 2015
Performance update – 
bonus, LTIP and CIP

June 2015
Performance update – 
bonus, LTIP and CIP

Target setting for 2014/15

Update on reporting season

Shareholder feedback and 
proxy voting guidance

Review and approve 
remuneration for Executive 
Directors and Senior 
Management

Review and approve 
Directors’ Remuneration 
Report

Update on meetings with 
shareholders’ voting 
advisory services

Review Committee Terms of 
Reference 

Benchmarking for Executive 
Directors

Update on reporting season

Policy review on 2015 
Directors’ Remuneration 
Report

Review position on 
disclosure of performance 
targets 

Advisors to the Committee
Towers Watson acted as independent advisors to the Committee throughout the year. The Committee is satisfied that the advice it receives on Executive 
Directors’ remuneration is independent and objective. Terms of reference are monitored throughout the appointment. Towers Watson subscribes to the 
Remuneration Consultants Group’s Code of Conduct in relation to executive remuneration. The Code clarifies the scope and conduct of the role of 
remuneration consultants when advising UK listed companies. The fees paid to Towers Watson for their services in relation to directors’ pay totalled 
£161,804. During the year, Towers Watson also provided Sky with advice on pension within its reward strategy, and the operation of its pension and related 
benefit provisions

The Group CEO and the Director for People provide information and advice and attend meetings as required. The Committee is also supported by the 
Company Secretary, Finance and Human Resources functions. No individuals are involved in the decision in relation to their own remuneration.

63

Strategic reportGovernanceFinancial statementsShareholder informationAnnual Report 2015Sky plcGovernanceDirectors’ remuneration report
Our Remuneration Policy

This section describes the Directors’ Remuneration Policy that was approved by shareholders at the 2014 AGM and which the Committee intends will be 
effective until the 2017 AGM. The Policy table is reproduced in full below. For ease of reading some subsequent sub-sections, including remuneration on 
recruitment or appointment to the Board and payments on termination and loss of office, have been omitted but may be referred to in the 2014 Annual 
Report pages 60-66, available on our website at sky.com/corporate/investors/annual-report-2014

Remuneration Principles
There are five key principles which underpin the remuneration policy for our Executive Directors:

•  Our approach to executive pay is aligned to the interests of our shareholders.

•  We reward our people fairly and competitively to attract, motivate and retain the skills we need to deliver significant growth.

•  The level of base pay is decided in the same way as for all employees, based on individual performance and experience, the size and scope of the role 

and taking account of total remuneration.

•  The majority of executive pay is tied to the achievement of stretching performance goals linked to the strategic priorities for the business. Executive 
Directors will be well rewarded only if they meet or exceed the maximum performance standards set and achieve stretching levels of performance.

•  We take care to ensure that remuneration does not inadvertently encourage inappropriate risk taking.

Our principles set the foundation for our remuneration policy and ensure that decisions made by the Committee are consistent and appropriate in the 
context of business priorities, shareholder interests and employee pay.

Summary of the Executive Directors’ Remuneration Policy
The table below shows how our remuneration policy links to our business strategy and its terms of operation. Any contractual commitments entered into, 
or awards made before the policy came into effect or a person became a director, will be honoured.

Purpose and link to strategy Operation

Maximum opportunity

Performance link

Base salary

Attracts and retains 
Executive Directors taking 
account of personal 
contribution and size  
of role.

Pension

Provides opportunity for 
longer-term saving and/or 
retirement provision.

Reviewed annually, typically  
with effect from 1 July.

Salary is set relatively low versus 
the peer group of companies  
of similar market capitalisation 
to the Company.

The Committee looks at pay 
practices in selected 
international media companies.

Decisions on salary also take into 
account the performance and 
experience of the individual, 
changes in the size and scope  
of the role, and the level of salary 
awards across the business.

Executive Directors may receive 
employer contributions into the 
Sky Pension Scheme, a cash 
supplement in lieu of pension,  
or a combination thereof.

All payments are made as  
a percentage of base salary.

Individual and business 
performance is taken into 
account when reviewing 
salaries.

Any increase will be in line with 
those provided to employees 
within the Company.

Higher increases may be made  
as a result of a change in role  
or responsibility or other 
performance-based 
circumstance.

This is in line with our policy  
for all employees.

Employer contributions to the 
pension scheme or an equivalent 
cash supplement are around 16% 
of base salary.

N/A

64 

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Annual Report 2015GovernancePurpose and link to strategy Operation

Maximum opportunity

Performance link

Other benefits

Provides Executive 
Directors with a range of 
core and fringe benefits as 
part of a competitive total 
remuneration package.

N/A

Benefits provided to Executive 
Directors are broadly in line with 
those offered to all employees. 
Where exceptions are made,  
the Committee ensures that 
benefits offered are in line  
with market practice for similar 
roles in similar organisations.

Executive Directors are entitled  
to a range of benefits including, 
but not limited to, private medical 
insurance, life assurance, ill health 
income protection, paid holiday, 
sick pay, Sky subscription package, 
company car allowance and use  
of a company car generally  
for business travel purposes.

The Committee may make minor 
changes to benefits, or include 
other benefits that are deemed 
appropriate from time to time.

Relocation allowances and 
benefits may be provided  
where needed to assist with  
the relocation or international 
transfer of an Executive  
Director and their dependents.

Annual bonus

Drives and rewards the 
delivery of stretching 
annual performance goals 
aligned with the 
Company’s overall 
business strategy.

Performance measures and 
weightings are reviewed at the 
start of each year to take 
account of current business 
plans. Stretching performance 
targets are set annually. 

Co-Investment 
Plan (CIP)

Encourages personal 
investment and 
shareholder alignment; 
rewards long-term focus 
and performance 
achievement.

Performance against targets  
is monitored quarterly and 
determined annually based  
on assessment of performance 
versus each target. 

Payment is made only once 
annual results have been audited. 

In exceptional circumstances the 
Committee will use its judgement 
to adjust bonus outcomes up or 
down to ensure alignment of pay 
with performance and with 
shareholder interests, within the 
policy maximum.

Executive Directors may invest 
up to half of their earned annual 
bonus in the Company’s shares. 

These investment shares are 
matched on a gross basis and 
vest based on performance over 
a three-year period. Shares are 
matched by up to 1.5 shares for 
every 1 share invested in line  
with performance.

Once vested, participants may 
exercise the awards during  
a five-year period. 

Participation in the plan is 
voluntary.

The maximum bonus 
opportunity is 200% of base 
salary, and is payable for the 
achievement of stretch 
objectives. 

The minimum payment is zero. 

The Committee believes the 
concept of threshold, target and 
maximum compromises our drive 
for growth so we set one clear 
and ambitious stretch target  
for each performance measure 
every year. The achievement  
of stretch goals will result in  
a payout at maximum or 
near-maximum. The Committee 
exercises its judgement on  
the level of bonus payable for 
outcomes short of maximum.

Performance is assessed 
against a combination of 
operational and financial 
objectives which are 
determined at the start  
of the year. 

The weighting of the measures 
is determined at the start  
of each year but each measure 
will have a maximum weighting 
of 40%. 

Further details are disclosed  
in the notes to the policy table 
and the Annual Remuneration 
Implementation Report.

The maximum annual award  
is 150% of base salary.

No matching awards are capable 
of vesting if performance is 
below threshold; a 1 for 1 match 
may vest when the minimum  
of the range is met and all the 
shares vest (or 1.5 shares for 
every share invested) when the 
maximum of the range is met.

The performance measure to 
determine the vesting of the 
shares is chosen each year and 
is typically a financial measure 
such as EPS growth.

Further details on the 
performance criteria for 
threshold and maximum 
vesting are disclosed in  
the Annual Remuneration 
Implementation Report.

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Our Remuneration Policy
(continued)

Purpose and link to strategy Operation

Maximum opportunity

Performance link

Long Term 
Incentive Plan 
(LTIP)

Rewards longer-term value 
creation and aligns 
Executive Directors’ 
interests with those of 
shareholders.

Performance measures are 
typically a mix of operational 
measures and relative TSR.

Operational measures used  
in the past have included EPS, 
operating cash flow and 
revenue growth.

The weighting of the measures 
may vary but is typically 70% 
operational measures and 30% 
relative TSR.

The Committee reviews the 
number of shares to be granted 
annually. A typical award for  
the Group CEO is 600,000 
shares in any 12-month period.

The maximum award level is 
900,000 shares in any 12-month 
period. Such awards will only  
be made in exceptional 
circumstances.

100% of the shares vest when 
the performance criteria are  
met in full. If the minimum of  
the range is met each year  
for all measures, 26% of  
the shares vest.

Awards are made annually,  
under the terms of the scheme 
rules, based on number of 
shares. This de-links the award 
from increasing automatically 
with salary adjustments.

Vesting of awards is based on 
stretching performance over a 
three-year period. Awards are 
made in Year 1 and in Year 2 with 
vesting of both awards at the 
end of Year 3. This means that 
vesting of awards occurs every 
other year, with zero vesting  
in between.

Once vested, participants  
may exercise the awards during  
a five-year period.

In instances of gross misconduct 
all unvested LTIP awards lapse 
immediately.

This year the company has 
introduced a policy on malus.  
The Committee may use its 
discretion after having taken 
independent advice to withhold 
or vary downwards any unvested 
awards typically in the event of:

•  the material restatement  
of the Company’s audited 
results; or

•  actions attributable to 
participants resulting in 
material reputational  
damage to the business.

The Committee will determine 
how to apply this sanction on  
a case-by-case basis.

Around 650 employees are eligible for awards under the Long Term Incentive Plan. A smaller number of employees (around 130) are also invited to 
participate in the Co-Investment Plan. All employees are eligible to receive a comprehensive benefits package and the majority are eligible to receive  
either a monthly or quarterly cash incentive or an annual bonus.

66 

Sky plc

Annual Report 2015GovernanceShareholder alignment
The Committee considers shareholders’ views as they are received  
during the year, at the AGM, through shareholder meetings and through 
correspondence. 

Pay scenario analysis (updated for 2015)
The charts below provide an estimate of the awards that could be received 
by our Executive Directors under the remuneration policy effective from  
the 2014 AGM showing:

We will continue to engage with our major shareholders and welcome 
feedback at any time. Should we propose to make any major changes  
to the remuneration structure we will seek the views of our major 
shareholders in advance.

The context for setting executive remuneration policy
The principles underlying our executive remuneration policy are aligned  
to those that underpin reward for our employees as a whole which aim to 
attract, motivate and retain people by offering a market-competitive total 
remuneration package. The Committee takes into consideration the pay 
and conditions of all employees when determining the remuneration for  
the Executive Directors. It does not consult with employees in this process.

Our performance measures and how they operate
Executive pay remains firmly tied to the achievement of stretching 
performance goals linked to business strategy. The measures we use are 
based on the specific areas of our business that drive growth and returns  
to shareholders. We believe the concept of a threshold, target and maximum 
formula would compromise our drive for growth so we set one clear and 
ambitious stretch target for each performance measure every year.

Annual bonus
The performance measures for the annual bonus are determined by the 
committee based on the business priorities for the year. They are typically  
a mix of operational and financial performance measures. The measures  
are usually a combination of operating profit, operating cash flow, and a 
measure of product growth. They are all key indicators of the underlying 
performance of the business. Each year stretch objectives are set in the 
light of the Company’s annual business plan and the operating 
environment.

Co-Investment Plan and Long Term Incentive Plan
Performance measures for the LTIP and CIP are reviewed annually to ensure 
alignment with the Company’s strategy and shareholders’ interests. The  
CIP measure is typically compound EPS growth in excess of RPI over the 
performance period, which ensures close alignment with our shareholders’ 
interests. Performance required for threshold and maximum vesting are 
described in the Annual Remuneration Implementation Report on page 53.

The LTIP measures are typically a mix of operational measures and relative 
TSR performance, with a 70/30 split. The operational measures are usually 
EPS growth, operating cash flow and revenue growth. As the conversion of 
profit to cash flow is a key indicator of the underlying performance of the 
business it is used as a measure in both the annual bonus and the LTIP.

Our LTIP vesting cycle is atypical and has served the business and 
shareholders well since it was introduced in 2005. Vesting occurs only every 
other year and as a consequence the amount of remuneration delivered to 
Executive Directors will spike every other year. This approach encourages 
focus on the longer term. The performance ranges for each measure are 
reviewed annually in the light of the Company’s three-year plan, brokers’ 
forecasts and historical performance. Performance at the top end of the 
range is stretching.

•  Minimum: base salary as at 1 July 2015, plus pension and benefits  

as per the table on page 57 (fixed pay)

•  Maximum: fixed pay plus maximum awards for annual bonus  

(200% of base salary for the Group CEO and 150% for the Group CFO)

•  Co-Investment Plan (maximum deferral of 50% of the annual bonus into 
investment shares and full vesting of 1.5x matching shares) and Long 
Term Incentive Plan (600,00 shares for the Group CEO and 350,000 
shares for the Group CFO)

The Committee sets one clear and ambitious stretch target for each 
performance measure. If stretch targets are met then 100% of maximum for 
the bonus is paid and the shares awarded under the LTIP and CIP will vest in 
full. There is no additional payment for achievement over the stretch goals.

Awards under the LTIP are made annually but vesting occurs only every two 
years. The impact of this vesting cycle on actual realised pay is shown in the 
six year single figure remuneration table for the Group CEO on page 58.

Jeremy Darroch, Group CEO

Minimum

100%

£1.1m

Maximum

11%

18%

14%

57%

£11.1m

0.0 1.0 2.0 3.0 4.0

5.0

6.0

7.0

8.0 9.0 10.0 11.0

12.0

Andrew Griffith, Group CFO

£m

Minimum 100%

£0.7m

Long Term Incentive Plan
Co-Investment Plan
Annual Bonus
Fixed Pay

Long Term Incentive Plan
Co-Investment Plan
Annual Bonus
Fixed Pay

Maximum

12%

16%

12%

60%

£6.1m

0.0

1.0

2.0

3.0

£m

4.0

5.0

6.0

Scenarios are modelled assuming a share price of £10.59 which is the 
average share price over the period 1 April to 30 June 2015 with no 
allowance for share price appreciation. 

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Strategic reportGovernanceFinancial statementsShareholder informationAnnual Report 2015Sky plcGovernanceDirectors’ remuneration report –
Our Remuneration Policy
(continued)

Other share schemes 
Management Long Term Incentive Plan (MLTIP)
The Company also operates a MLTIP for selected employees excluding the 
Executive Directors and senior executives who participate in the LTIP. 
Awards under this scheme are made at the discretion of the Group CEO, 
within the parameters agreed by the Committee. The MLTIP mirrors the LTIP 
in design in order to ensure alignment between participants in either plan.

Executive Share Option Schemes (Executive Schemes)
The Company has in place Approved and Unapproved Executive Share 
Option Schemes. No options have been granted since 2004 and no options 
are outstanding at 30 June 2015. We do not envisage making any future 
awards as part of these schemes.

Sharesave Scheme
The Sharesave Scheme is open to UK and Irish employees and encourages 
them to make a long-term investment in the Company’s shares in a tax 
efficient way. The current legislation provides for employees to save up to 
£500 per month. Currently the limit for Sky employees is £250 per month 
although the Company may decide to adjust this amount in future. Options 
are normally exercisable after either three or five years from the date of 
grant. The price at which options are offered is not less than 80% of the 
middle-market price on the dealing day immediately preceding the date of 
invitation or the average of the three days preceding the date of invitation. 
It is the policy of the Company to invite employees to participate in the 
scheme following the announcement of the year-end results. Currently, 
approximately 10,000 employees participate in these schemes. It is 
anticipated that employees in Sky Deutschland and Sky Italia will be invited 
to participate in similar unapproved schemes during 2015.

Shareholding guidelines and share ownership
The Committee recognises the importance of aligning Executive Directors’ 
and shareholders interests through executives building up a significant 
shareholding in the Company. The shareholding requirements are 3x base 
salary for the Group CEO and 2x base salary for the Group CFO. Executive 
Directors are required to build up their shareholding to the required levels 
within five years. There are no shareholding guidelines for Independent 
Non-Executive Directors but they are able to participate in a monthly share 
purchase plan. See page 60 for further details on Directors’ interests.

How the Remuneration Committee exercises discretion
The Committee retains discretion relating to annual bonus, LTIP and  
CIP in line with their rules and according to the remuneration policy.

These include but are not limited to:

•  Timing of a grant of an award/payment

•  Size of an award/bonus payment up to the maximums indicated  

in the policy table

•  Determination of vesting and the application of malus for the LTIP

•  Dealing with a change of control

•  Determination of treatment of leavers based on the rules of the plan  

and the leaver policy

•  Annual review of performance measures and weighting and targets  

of the plan from year to year

Any use of discretion within the policy framework will be explained  
in the Annual Remuneration Implementation Report. There may  
be exceptional circumstances under which the Committee may use  
discretion or judgement in the interests of the business and shareholders. 
These exceptional circumstances may be the subject of discussion  
with the Company’s major shareholders.

External appointments
External appointments for Executive Directors are considered by the 
Company’s Corporate Governance & Nominations Committee to ensure 
they would not cause a conflict of interest and are then approved by  
the Chairman on behalf of the Board. It is the Company’s policy that 
remuneration earned from such appointments may be retained by  
the individual.

Jeremy Darroch became a Non-Executive Director of Burberry Group plc  
in February 2014, and serves as a member of their audit, remuneration  
and nominations committees. For the period 1 July 2014 to 30 June 2015, 
Jeremy earned £80,000 in this role.

Andrew Griffith became a Non-Executive Director of Just Eat plc in March 
2014, and serves as senior independent director, chairman of the audit 
committee and as a member of the remuneration and nominations 
committees. For the period 1 July 2014 to 30 June 2015, Andrew earned 
£60,000 in this role.

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Annual Report 2015GovernanceRemuneration of the Chairman and Non-Executive Directors
The table below summarises the key components of remuneration for our Chairman and Non-Executive Directors:

Element and purpose

Operation

Fees

Reflect individual responsibilities and membership of Board 
Committees. Attract Non-Executive Directors with the skills and 
experience required to oversee the implementation of strategy.

Fees for the Chairman and the Non-Executive Directors are 
reviewed annually having regard to independent advice and 
surveys.

The Corporate Governance and Nominations Committee 
determines the fees paid to the Chairman, taking into account  
the complexity of the role and the time and commitment required. 
The Board of Directors determines the fees for the Non-Executive 
Directors.

Additional fees for membership of or chairmanship of a 
committee, or for other responsibilities, are payable in addition  
to the basic fees. Fee levels for 2015 are disclosed in the table  
on page 62.

Non-Executive Directors can elect to receive a portion of their 
fees in the Company’s shares, which are purchased on a monthly 
basis. Directors who are deemed to be affiliated with 21st Century 
Fox are not permitted to take part in this facility. Non-Executive 
Directors’ interests are disclosed in the table on page 60.

Additional benefits may be provided for business purposes,  
eg provision of a car to travel to/from meetings.

Non-Executive Directors are not eligible to join Sky’s pension plan.

Non-Executive Directors are eligible to receive a Sky subscription 
package.

Non-Executive Directors are not eligible to participate in any 
bonus or share scheme offered by the Company.

Each Non-Executive Director’s appointment is for an initial 
three-year term. In accordance with the UK Corporate Governance 
Code, all Directors submit themselves for annual reappointment.

Non-Executive Directors each have a letter of appointment;  
these appointments may be terminated without notice.  
Any fees payable would be settled at the date of termination.  
No continuing payment of fees are due if a Non-Executive Director 
is not re-elected by shareholders at the Annual General Meeting.

Benefits

Bonus and 
Share Plans

Notice and 
termination 
provisions

The Remuneration Report was approved by the Board of Directors on 28 July 2015 and signed on its behalf by:

Tracy Clarke
Chairman of Remuneration Committee

69

Strategic reportGovernanceFinancial statementsShareholder informationAnnual Report 2015Sky plcGovernanceDirectors’ report and statutory disclosures

Introduction
In accordance with the Companies Act 2006, the Corporate governance 
report on pages 40 to 50 and information contained in the Strategic report 
forms part of this Directors’ report and are incorporated by reference.

The Directors present their report together with the audited consolidated 
and parent company financial statements for the year ended 30 June 2015.

Voting rights 
The Company’s Articles of Association provide that subject to any rights  
or restrictions attached to any shares, on a show of hands every member 
present in person or by proxy shall have one vote, and on a poll every 
member shall have one vote for every share of which he is a holder.  
On a poll, votes may be given either personally or by proxy or (in the case  
of a corporate member) by a duly authorised representative. 

Shares
Dividends
The Directors recommend a final dividend for the year ended 30 June 2015 
of 20.50 pence per ordinary share which, together with the interim dividend 
of 12.30 pence paid to shareholders on 21 April 2015, will make a total 
dividend for the year of 32.80 pence (2014: 32.00 pence). Subject to 
approval at the 2015 AGM, the final dividend will be paid on 20 November 
2015 to shareholders appearing on the register at the close of business  
on 23 October 2015.

Share capital
The Company’s issued ordinary share capital at 30 June 2015 comprised 
one class of ordinary shares. All of the issued ordinary shares are fully  
paid and rank equally in all respects. Further details of the Company’s  
share capital and share issues under the period under review are  
disclosed in note 25 to the consolidated financial statements.

Interests in voting rights
Information provided to the Company pursuant to the UK Listing 
Authority’s Disclosure and Transparency Rules (‘DTRs’) is published  
on a Regulatory Information Service and on the Company’s website.  
As at 30 June 2015, the Company had been notified under DTR5 of  
the following significant holdings of voting rights in its shares.

Identity of person or group
21st Century Fox UK Nominees Limited1
BlackRock, Inc.2
1  Direct holding which is subject to restrictions on its voting rights (please see ‘Voting 

Amount  
owned
672,783,1393
88,682,765

Percent  
of class 
notified
39.14
5.06

rights’ below). 
Indirect holding.

2 
3  Number of shares held as at 30 June 2015.

There have been no changes to the above significant holdings between  
1 July and 28 July 2015.

The Employee Share Ownership Plan (‘ESOP’) was established to satisfy 
awards made to participants of the Company’s employee share plans.  
The trustees of the ESOP have waived the right to dividends payable  
in respect of the shares held by it, except to the extent of 0.0001% of  
the dividend payable on each share. At 30 June 2015, the ESOP had an 
interest in 14,805,780 of the Company’s ordinary shares. The Trustees,  
who are independent of the Company, have full discretion on how they  
vote the ordinary shares held by the ESOP.

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Sky plc

A shareholder entitled to attend and vote at a general meeting may  
appoint one or more proxies to attend and vote instead of him. If a member 
appoints more than one proxy he must specify the number of shares  
which each proxy is entitled to exercise rights over. A proxy need not be a 
shareholder of the Company. Holders of the Company’s ordinary shares do 
not have cumulative voting rights. A voting agreement dated 21 September 
2005 was entered into between the Company, BSkyB Holdco Inc,  
21st Century Fox and 21st Century Fox UK Nominees Limited which became 
unconditional on 4 November 2005 and caps 21st Century Fox UK Nominees 
Limited’s voting rights at any general meeting at 37.19%. The provisions of 
the voting agreement cease to apply on the first to occur of a number of 
circumstances which include the date on which a general offer is made  
by an independent person (as defined in the voting agreement) for the 
ordinary share capital of the Company. 

Restrictions on transfer of securities 
There are no specific restrictions on the transfer of securities in the 
Company, which is governed by the Articles of Association and prevailing 
legislation, nor is the Company aware of any agreements between holders 
of securities that may result in restrictions on the transfer of securities  
or that may result in restrictions on voting rights. 

Variation of rights 
Subject to the Companies Act 2006, rights attached to any class of shares 
may be varied with the consent in writing of the holders of three-quarters 
in nominal value of the issued shares of the class or with the sanction of  
a special resolution passed at a separate general meeting of the 
shareholders. 

Relationship Agreement
Changes to the Listing Rules came into effect in November 2014 which 
require a premium listed company which has one or more controlling 
shareholders to have in place an agreement which is intended to ensure 
that any controlling shareholder complies with the independence provisions 
in the Listing Rules.

21st Century Fox, Inc (‘21CF’) and certain of its wholly owned subsidiaries, 
directly or indirectly, exercise or control 39.14% of the voting rights of the 
Company and are therefore deemed to be controlling shareholders for  
the purposes of the Listing Rules.

Accordingly, the Company entered into a relationship agreement with  
21CF on 13 November 2014 (the ‘Relationship Agreement’) containing  
the undertakings required by the Listing Rules.

In accordance with the Listing Rules, the Board confirms that, throughout 
the period under review, that is from 13 November 2014 to 30 June 2015:

(i) 

(ii) 

(iii) 

 the Company has complied with the independence provisions in  
the Relationship Agreement;

 so far as the Company is aware, 21CF and its associates have complied 
with the independence provisions in the Relationship Agreement; and

 so far as the Company is aware, 21CF has procured compliance by its 
relevant subsidiaries and their associates with the independence 
provisions in the Relationship Agreement.

Annual Report 2015GovernanceDirectors’ powers in relation to the Company  
issuing and buying back its own shares 
Following the previous share buy-back programmes approved at the 2011 
and 2012 AGM’s, at the Company’s 2013 AGM, the Company was granted  
the authority to return £500 million of capital to shareholders via a further 
share buy-back programme (‘the 2013 Authority’). The authority was subject 
to an agreement between the Company and 21st Century Fox UK Nominees 
Limited (and others) dated 25 July 2013 whereby following any market 
purchases of shares by the Company, 21st Century Fox would sell to the 
Company sufficient shares to maintain its percentage shareholding at the 
same level prior to those market purchases. Following the announcement  
of the acquisitions of Sky Italia and the majority holding of Sky Deutschland 
the buy-back ceased on 25 July 2014. No purchases were made by the 
Company under the 2013 Authority during the year. The 2013 authority 
expired at the 2014 AGM and was not renewed. 

At the 2014 AGM, the Directors were given authority to allot ordinary  
shares up to a maximum nominal amount of £286,502,871 representing 
approximately 33% of the Company’s then issued ordinary share capital 
(the Allotment Authority). The Directors were additionally empowered  
to allot ordinary shares for cash, pursuant to the Allotment Authority,  
on a non-pre-emptive basis (a) in connection with a rights issue or open 
offer and (b) (otherwise than in connection with a rights issue or open 
offer) up to a maximum nominal value of £42,975,430 representing 5%  
of the Company’s then issued share capital.

Articles of association
The Company’s Articles of Association may only be amended by special 
resolution at a general meeting of shareholders. 

Annual General Meeting 
The venue and timing of the Company’s 2015 AGM is detailed in the notice 
convening the AGM which will be available for download from the Company’s 
corporate website at sky.com/corporate

Board of Directors
Board of Directors and their interests
The Directors who served during the year were: Nick Ferguson, Jeremy 
Darroch, Andrew Griffith, Chase Carey, Tracy Clarke, David DeVoe, Matthieu 
Pigasse, Martin Gilbert, Adine Grate, Andy Higginson, Dave Lewis, James 
Murdoch, Danny Rimer, Arthur Siskind and Andy Sukawaty. Andy Higginson 
retired after not seeking reappointment at the Annual General Meeting on  
21 November 2014. The biographical details of the Directors of the  
Company can be found on pages 38 and 39. 

The Directors’ interests in the ordinary shares and options of the Company 
are disclosed within the Directors’ remuneration report on pages 53 to 69. 

Appointment and retirement of Directors 
The Directors may from time to time appoint one or more Directors. Any 
such Director shall hold office only until the next AGM and shall then be 
eligible for reappointment by the Company’s shareholders. At the 
Company’s 2015 AGM all current Executive and Non-Executive Directors will 
retire and offer themselves for reappointment in compliance with the Code, 
with the exception of David DeVoe, Danny Rimer and Arthur Siskind who 
have decided not to seek reappointment this year and will step down from 
the Board at the conclusion of the AGM. Immediately following the AGM, it is 
intended that John Nallen, CFO of 21st Century Fox, will be appointed by the 
Board as a Non-Executive Director.

Governance

Alternate Directors 
A Director may appoint any other Director or any other person to act as  
his Alternate. An Alternate Director shall be entitled to receive notice of  
and attend meetings of the Directors and committees of Directors of which 
his appointer is a member and not able to attend. The Alternate Director 
shall be entitled to vote at such meetings and generally perform all the 
functions of his appointer as a Director in his absence. 

On the resignation of the appointer for any reason the Alternate Director 
shall cease to be an Alternate Director. The appointer may also remove  
his Alternate Director by notice to the Company Secretary signed by  
the appointer revoking the appointment. 

An Alternate Director shall not be entitled to fees for his service as an 
Alternate Director. 

Chase Carey, David DeVoe, Arthur Siskind and James Murdoch have 
appointed each of the others to act as their Alternate Director.

Employees
Equal opportunities 
The Company is an equal opportunities employer and believes that 
everyone should have full and fair consideration for all vacancies, 
promotions, training and development. Should an employee become 
disabled during their employment at Sky, where possible, the Company  
will actively retrain and adjust the environment to allow them to maximise 
the employee’s potential. 

Diversity 
The Company treats all people equally, fairly, with respect and without 
prejudice. Decisions about people’s employment with the Company are 
based on ability, qualifications and performance. This principle also applies 
when the Company makes decisions about development, promotion,  
pay and benefits.

The Company delivers some of the most diverse content and services 
available to a wide range of consumers and it values the same diversity 
within the business and promotes a culture of opportunity for all, 
regardless of background. The Company does not tolerate unfair treatment 
or discrimination at work based on ethnicity, gender, age, religion, disability 
or sexual orientation. 

We are currently focusing on Women in Leadership as we believe gender 
balanced teams create better business outcomes in order to meet the 
needs and wants of our consumers more effectively. 

As at 30 June 2015, the table below demonstrates diversity throughout  
the Group:

Board of Directors1,2
Senior managers1,2
All employees2,3
1  As defined in the Companies Act 2006.
2  2014/15 data is independently assured by Deloitte LLP and can be viewed online at  

Male
12
278
17,881

Female
2
86%
76%
86
65% 9,562

14%
24%
35%

sky.com/biggerpicture 

3  Based on full-time equivalent employees from continuing operations and excluding 

people who work for our joint ventures.

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(continued)

Employee involvement 
We want all our people to feel involved and engaged in our business. 
Therefore we need to know what our people are thinking and how they  
feel about working for Sky. This is our key indicator and we measure this 
through our people survey which we run twice a year. The engagement 
scores are for the UK only, as they are not currently comparable to the  
wider European organisation. 

We continue to experience high levels of participation in our people survey, 
averaging 78% across the two surveys this year. We benchmark our results 
externally using data from Aon Hewitt so that we can compare our 
performance against other large UK companies.

This year we have implemented a new engagement index which allows  
us to further pinpoint the key elements of life at Sky that really make a 
difference to how our employees feel about our Company. Therefore the 
score has been calculated differently. Our overall employee engagement 
score is 59% which represents a high level of engagement and continues  
to outperform the external benchmark of 48%.

The employee engagement score is made up of results from questions 
about whether our people support our strategy, understand how their 
work contributes to it, are willing to go the extra mile to help us succeed  
and whether they would recommend Sky as a good place to work. 

Responsible business
Our commitment to act responsibly in all we do is integral to the culture we 
have at Sky (see the Employee section above). Our high ethical, social and 
environmental standards set out what people can expect of us, and the 
standards we expect from our business partners.

Customers
So that our customers can all have the same great experience of Sky,  
we’re ensuring child safety and accessibility elements are included in  
new product offerings, in line with government and regulator expectations 
across our markets as well as consumer demand. And because we 
understand the risk to our customers and our business should there be  
a breach of data, we are expanding on the existing approaches to data 
protection and privacy in each territory to put in place a comprehensive 
group-wide approach.

Responsible sourcing and Human rights
We are committed to building productive, fair and ethical relationships with 
our suppliers and distributors, relationships on which so much of the 
success of our business relies. We expect all our business partners to 
deliver a high-quality service and provide good value for money, as well as  
to behave ethically and comply with relevant environmental and social laws 
and regulations, including labour standards and practices. These are set 
out in our Responsible Sourcing Policy, which is available on our website.  
We are currently working to roll out this policy across the Group, expanding 
on what is already in place in Germany and Italy. In the UK all of the suppliers 
we spend more than £100,000 with per year are assessed for inherent 
social, environmental and ethical risk1, and we work with those that are 
deemed high risk to conduct audits and set out action plans for addressing 
issues that are flagged, such as working hours or health and safety. We are 
now expanding this approach to risk assessment right across the Group.

We are committed to upholding the principles of human rights. This  
is particularly important at Sky in managing the social, ethical and 
environmental impacts of our supply chain, and in the way we treat our 
people and our customers. We do not have a specific human rights policy, 
as this commitment is reflected through Sky’s Ways of Working in the UK 
and Ireland, our Code of Conduct, and across a range of policies relevant  
to these areas. This includes our policies relating to environment, data 
protection and child safety. 

Our commitment to respect and uphold human rights is also conveyed 
through our Responsible Sourcing Policy. Our approach to responsible 
sourcing is in line with the Guiding Principles on Business and Human  
Rights (or Ruggie framework).

Environment and Greenhouse gas emissions
To date our environment strategy as a UK business has been threefold:  
to reduce our carbon footprint; to make our products more sustainable; 
and to use our position as a leading media and communications company 
to raise awareness and drive positive change on environmental issues 
amongst our business partners and to inspire action amongst our 
customers through Sky Rainforest Rescue. 

Through Sky Rainforest Rescue, our six-year partnership with WWF, we have 
reached our target of helping to save one billion trees in the Amazon 
rainforest. We have raised over £9 million, exceeding our target of £8 million, 
of which Sky has match-funded £4 million. On the ground in our project 
area in Acre in Brazil, 1,500 farmers have signed up to our sustainable 
farming scheme, helping make the forest worth more alive than dead.  
And in the UK and Ireland, 7.3 million people have a greater awareness  
of deforestation as a result of our innovative communications, on-screen 
programming, and experiential activities. Over the next three years,  
we will be working strategically with WWF to continue to raise awareness  
of environmental issues. 

In the UK and Ireland, we continue to ensure all of the products returned  
to us are reused or recycled and we are working closely with our suppliers  
to help them reduce their environmental impacts.

We have been reporting on our environmental performance since 2008,  
well ahead of the mandatory disclosures of greenhouse gas emissions 
under the Companies Act 2006 introduced in 2013. We have reduced  
our emissions relative to revenue (tCO2e/£m) across Sky’s UK and Irish 
territories by 38% since 2008 meaning we are on track to meet our target 
of halving our emissions relative to revenue (tCO2e/£m) by 2020. In addition, 
despite significant growth as a business, we are maintaining a reduction in 
absolute carbon emissions against our 2008 baseline (see table opposite).

With the continued development of our new West London campus, our  
new buildings and our leased buildings were both still operational over  
the 2014/15 year. It was therefore challenging to keep our energy use and 
carbon emissions lower than in the year before. However, as our new 
buildings are BREEAM Excellent and have a number of smart, sustainable 
initiatives, we expect to see energy demand reduce in the future. We also 
continue to exceed the industry benchmark for the energy-efficiency  
of our Data Centres which will help us manage energy demand as our 
business needs increase. We remain committed to our long-term 
investments, for example in renewable energy, and are exploring ways  
to further complement our existing on-site solar, wind, biomass and 
Combined Cooling and Heating Plant energy generation.

1  Excluding one-off suppliers. Independently assured by Deloitte LLP for 2014/15.

72 

Sky plc

Annual Report 2015GovernanceSky UK & Ireland: Progress against target to halve our carbon emissions relative to revenue

Gross absolute emissions (tCO2e)1, 2
Scope 1
Scope 2
Carbon intensity (tCO2e/£m)2
Reduction in gross absolute CO2e emissions relative to revenue (%)
1  Historical data has been re-baselined to reflect change in vehicle fuel emission factors, as well as to include Joint Ventures (where ownership >51%); International offices/bureaus; 

-50

2011/12
94,617
20,939
73,677
13.9
-33

2012/13
92,968
20,429
72,539
12.8
-38

2013/14
94,420
20,633
73,787
12.4
-40

2009/10
108,817
23,465
85,352
19.1
-8

2010/11
107,294
23,098
84,196
16.3
-21

2014/15
99,724
22,361
77,363
12.8
-38

Target

2008/09 
(Baseline)
105,839
20,322
85,517
20.7
0

Training Centres; and significant sites associated with Sky Home Services.
Independently assured by Deloitte LLP.

2 

We are now rolling out our UK environment strategy across Europe, starting with reporting on our Group emissions (see table below), as well as working  
on a set of Group environment targets for 2015/16. These will reflect our progress to reduce our carbon intensity in the UK and Ireland and will build on  
the investments already made in Germany and Italy to increase energy-efficiency measures such as LED lighting and district heating, engage employees, 
and reduce product waste

Sky group-wide carbon emissions and carbon intensity 2014/15

Gross absolute carbon emissions (tCO2e)1,2,3,4
Scope 1
Fuel combustion (gas, diesel generators, fuel oil, vehicles)

Diesel
Fuel Oil5
Gas
Vehicle Fuel

Operation of facilities (refrigerants)

Refrigerants

Scope 2
Purchased district heating net6
Purchased district heating gross
Purchased electricity net7
Purchased electricity gross
Purchased steam

Total (Scope 1 and 2) net CO2e (tCO2e)
Total (Scope 1 and 2) gross CO2e (tCO2e)

Joint Ventures8

Sky Group

UK &  
Ireland

Germany  
& Austria1

27,145

22,361

668
54
4,502
21,226

695
101,674
184
485
38,649
101,187
2

65,980
128,819

607
n/a
4,344
16,933

477
77,363
n/a
n/a
15,572
77,361
2

37,935
99,724

138

138

2,119

1
54
n/a
2,064

0
3,248
112
413
2,086
2,835
n/a

4,317
5,367

n/a

Italy1

2,665

60
n/a
158
2,229

218
21,063
72
72
20,991
20,991
n/a

23,728
23,728

n/a

Carbon intensity3
Revenue (£m)
Carbon intensity (tCO2e/£m revenue)
1  Emissions are for the full financial year (1 July 2014 – 30 June 2015) including the period prior to acquisition. 
2  We measure our CO2e emissions according to the Greenhouse Gas Protocol, the global standard for reporting greenhouse gas emissions. Our total gross CO2e emissions include  

11,283
11.42

7,820
12.75

1,377
3.90

2,086
11.37

all direct Greenhouse Gas emissions; and our net emissions include the energy that we do not procure from a renewable energy source. Our net emissions are those remaining after 
deducting the renewable energy procured from a renewable energy tariff with Scottish and Southern Energy Group. Scottish and Southern retain, on our behalf, the Levy Exemption 
Certificates and Renewable Energy Guarantee of Origin (REGOs). In addition, we offset our total gross emissions through the purchase of Voluntary Carbon Standard offsets.
3  Our CO2e emissions data is independently assured by Deloitte LLP. More information about our environmental targets and performance can be found at sky.com/environment
4  Historical data is recalculated each year in line with the latest guidelines to Defra/DECC’s Greenhouse Gas Conversion Factors for Company Reporting and restated accordingly.
5  Fuel Oil only used for heating by Sky in Germany.
6  District heating (i.e. heat obtained from a cogeneration plant) can be used as an alternative source of heat to gas. Sky in Germany and Italy purchase district heating. In the UK,  

Sky does not purchase any district heating as it generates its own heat from an onsite biomass plant.

7  Sky in Italy does not purchase electricity from a renewable electricity tariff and so there is no difference between their gross and net emissions
8  Joint ventures are enterprises or business where Sky is the majority shareholder (>50%).

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(continued)

Other disclosures
Contracts of Significance 
The following agreements are contracts of significance in accordance with 
Listing Rule 9.8.4(10). 

On 25 July 2014, the Company (and certain of its subsidiaries) entered into 
various agreements with 21st Century Fox (and certain of its subsidiaries) 
to effect the acquisition the entire issued and to be issued corporate 
capital of Sky Italia Srl (the ‘Sky Italia Acquisition’) for £2.06 billion (subject 
to working capital adjustments) with the consideration being partially 
settled by the disposal of the Company’s indirect 21% stake in National 
Geographic Channel International to certain of 21st Century Fox’s wholly 
owned subsidiaries (‘National Geographic Channel Transfer’) at a value  
of US$650 million. The sale and purchase agreement for the Sky Italia 
Acquisition contained customary warranties, covenants and indemnities, 
including certain indemnities relating to tax and other matters as well as 
certain commitments not to retail certain services to consumers in certain 
territories until 1 January 2017. The sale and purchase agreement for the 
National Geographic Channel Transfer contained customary warranties  
as to title and ownership and various commitments and undertakings  
not to compete with the business of the National Geographic Channel 
International until 1 January 2017. 

Also on 25 July 2014, as part of the acquisition of Sky Deutschland, the 
Company (and certain of its subsidiaries) entered into various agreements 
with 21st Century Fox (and certain of its subsidiaries) to effect the 
acquisition of 21st Century Fox’s entire shareholding (approximately 57.4%) 
in Sky Deutschland AG, a German stock corporation listed on the Frankfurt 
Stock Exchange, for £2.9 billion (the ‘Sky Deutschland Acquisition’) and  
the related voluntary cash offer to all Sky Deutschland AG shareholders, 
subject to certain conditions (the ‘Sky Deutschland Offer’). The sale  
and purchase agreement for the Sky Deutschland Acquisition contained 
customary warranties as to title and ownership as well as certain 
commitments not to offer certain services to consumers in certain 
territories until 1 January 2017.

The Company undertook a placing of ordinary shares to part-fund the 
consideration for the Sky Italia Acquisition, the Sky Deutschland Acquisition 
and the Sky Deutschland Offer, and 21st Century Fox entered into an 
agreement with the Company to subscribe for approximately 61.1 million 
ordinary shares so as to maintain its then-existing percentage shareholding 
in the Company following completion of the placing.

Significant agreements 
The following significant agreements which were in force at 30 June 2015 
take effect, alter or terminate on a change of control of the Company 
following a takeover bid.

Premier League
In 2012, Sky UK Limited (a Group subsidiary) entered into an agreement  
(the ‘2012 PL Licence’) with The Football Association Premier League 
Limited (the ‘PL’), pursuant to which the Group was awarded five of seven 
available packages of live audio-visual rights for Premier League football 
(the seven packages are together the ‘Live Packages’) together consisting 
of 116 live matches per season. The PL will not award Live Packages 
containing in the aggregate more than 116 live matches per season to a 
single licensee (either on its own or as part of a consortium or through one 
or more of its related parties) (the ‘PL Single Buyer Rule’). Pursuant to the 
2012 PL Licence, the PL can suspend and/or terminate all of the rights which 
are included in, or exercisable as part of, Live Packages containing in the 
aggregate up to 38 live matches per season in the event that a change of 
control of the Company occurs at any time prior to the expiry of the 2012 PL 
Licence which, if it had occurred prior to the award of the Live Packages  
to the Group, would have resulted in a breach of the PL Single Buyer Rule.

In 2015, Sky UK Limited entered into a further agreement (the ‘2015 PL 
Licence’) with the PL, pursuant to which the Group was awarded five of the 
seven available Live Packages together consisting of 126 live matches per 
season. The PL will not award Live Packages containing in aggregate more 
than 126 live matches per season to a single licensee (either on its own or  
as part of a consortium or through one or more related parties) (the ‘2015 
Single Buyer Rule’). Pursuant to the 2015 PL Licence, the PL can suspend 
and/or terminate all of the rights which are included in, or exercisable as 
part of, Live Packages containing in the aggregate up to 42 live matches per 
season in the event that a change of control of the Company occurs at any 
time prior to the expiry of the 2015 PL Licence which, if it had occurred prior 
to the award of the Live Packages to the Group, would have resulted in a 
breach of the 2015 Single Buyer Rule.

DFL Contract/Bundesliga Rights 
In April 2012 Sky Deutschland Fernsehen GmbH & Co. KG entered into  
an agreement with the Deutsche Football Liga in relation to the exclusive 
right to broadcast all matches of the Bundesliga (1. Bundesliga 306 
Matches and 2. Bundesliga 306 matches) for the seasons 2013/14–2016/17 
across all distribution means (the ‘Bundesliga Agreement’). The Bundesliga 
Agreement may be terminated on a change of control.

Serie A
In 2014, further to an invitation to offer (the ‘ISO’), Sky Italia Srl entered  
into an agreement (the ‘Serie A Licence’) with Lega Nazionale Professionisti 
Serie A (the ‘Lega’), pursuant to which Sky Italia Srl was awarded one of  
four available packages of live audio-visual rights for the Italian Serie  
A football championship for the seasons 2015/16–2017/18 (the four 
packages are together the ‘Live Packages’). In addition Sky Italia Srl has 
been granted a second package through a sublicence agreement entered 
into with Mediaset Premium. These two packages consist of all the 380  
live matches per season but do not grant rights across all distribution 
platforms. Pursuant to the relevant provision in the ISO, Lega will not award 
all of the Live Packages for all platforms to a single licensee (either on its 
own or through one or more of its related parties) (the ‘Serie A Single Buyer 
Rule’). As a consequence the Lega could suspend and/or terminate one  
or more of the rights which are included in the package assigned to  
Sky Italia Srl, in the event that a change of control occurs at any time  
prior to the expiry of the Serie A Licence which, if it had occurred prior  
to the award of the Live Packages, would have resulted in a breach of  
the Serie A Single Buyer Rule.

74 

Sky plc

Annual Report 2015GovernanceEMTN Programme bond issue
On 5 September 2014, certain Group entities also established a £10 billion 
EMTN programme (the ‘EMTN Programme’), which provides the Group with  
a standardised documentation platform to allow for senior debt issuance  
in the Eurobond markets. In September 2014, the Company issued (i) €1,500 
million 1.500% guaranteed notes due 2021, and (ii) €1,000 million 2.500% 
guaranteed notes due 2026. In November 2014, the Company issued (i) 
€850 million 1.875% guaranteed notes due 2023, (ii) £450 million 2.875% 
guaranteed notes due 2020, (iii) £300 million 4.000% guaranteed notes 
due 2029, and (iv) €400 million 2.750% guaranteed notes due 2029. In April 
2015, the Company issued €600 million floating rate guaranteed notes due 
2020 (together, the ‘Notes’). Pursuant to the conditions of the Notes, the 
Company will be required to make an offer to redeem or purchase the Notes 
at the relevant principal amount plus interest up to the date of redemption 
if there is a change of control of the Company or the announcement of a 
potential change of control (i) which, if the Notes carry an investment grade 
credit rating, results in a downgrade to a non-investment grade rating or a 
withdrawal of that rating; or (ii) where, if the Notes carry a non-investment 
grade rating, results in a downgrade by one or more notches or a withdrawal 
of that non-investment grade rating; or (iii) where, if the Notes do not  
carry a credit rating, the Company does not seek such a rating or is  
unable to achieve such a rating, provided that in each case the decision to 
downgrade, withdraw or not to award a credit rating occurs within a certain 
period of time after the change of control and the relevant rating agency 
cites that such decision(s) resulted from the change of control or the 
announcement of the potential change of control. 

21st Century Fox voting agreement 
On 21 September 2005, the Company, BSkyB Holdco Inc., 21st Century  
Fox UK Nominees Limited and 21st Century Fox entered into a voting 
agreement, pursuant to which 21st Century Fox UK Nominees Limited’s 
voting rights at any general meeting are capped at 37.19% (the ‘Voting 
Agreement’). The provisions of the Voting Agreement cease to apply  
inter alia, on a change of control of the Company.

Revolving Credit Facility
The Group has a £1,000,000,000 syndicated multicurrency revolving  
credit facility (‘RCF’) with a maturity date of 30 November 2020. In the event 
of a change of control of the Company, as a result of which both S&P and 
Moody’s downgrade the Company’s credit rating below investment grade 
within 90 days, the lenders can require any amounts outstanding under  
the RCF to be repaid (other than in the event that 21st Century Fox or any 
subsidiary or holding company thereof (or a subsidiary of such holding 
company) acquires such control).

GMTN Programme bond issue
On 3 April 2007, the certain Group entities established a euro medium- 
term note programme which provides the Group with a standardised 
documentation platform to allow for senior debt issuance in the  
Eurobond markets. On 7 February 2014, the programme was updated  
and expanded to become a global medium-term note programme  
(the ‘GMTN Programme’). The GMTN Programme was updated in  
June 2015. The maximum potential issuance under the GMTN Programme  
is £5 billion. On 14 May 2007, the Company issued bonds under the GMTN 
Programme (then known as an EMTN programme) consisting of £300 million 
guaranteed notes paying 6.000% interest and maturing on 14 May 2027 
(the ‘2007 Notes’). Pursuant to the final terms attaching to the 2007  
Notes, the Company will be required to make an offer to redeem or 
purchase the 2007 Notes at its principal amount plus interest up to the 
date of redemption or repurchase if there is a change of control of the 
Company (i) which, if the 2007 Notes carry an investment grade credit 
rating, results in a downgrade to a non-investment grade rating or a 
withdrawal of that rating; or (ii) where, if the 2007 Notes carry a non-
investment grade rating, results in a downgrade by one or more notches or 
a withdrawal of that non-investment grade rating; or (iii) where, if the 2007 
Notes do not carry a credit rating, the Company does not seek such a rating 
or is unable to achieve such a rating, provided that in each case the decision 
to downgrade, withdraw or not to award a credit rating occurs within a 
certain period of time after the change of control and the relevant rating 
agency cites that such decision(s) resulted from the change of control.

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(continued)

October 2005, February 2008, November 2008, November 2012 and 
September 2014 bond issues
In October 2005, certain Group entities entered into an indenture in 
respect of US$750,000,000 5.625% senior unsecured notes due 2015, 
US$350,000,000 6.500% senior unsecured notes due 2035 and 
£400,000,000 5.750% senior unsecured notes due 2017 (the ‘2005 
Indenture’). In February 2008, certain Group entities entered into an 
indenture in respect of US$750 million 6.100% senior unsecured notes due 
2018 (the ‘February 2008 Indenture’) and in November 2008, certain Group 
entities entered into an indenture in respect of US$600 million 9.500% 
senior unsecured notes due 2018 (as amended and supplemented from 
time to time, the ‘November 2008 Indenture’). In November 2012, the 
parties to the November 2008 Indenture entered into a supplemental 
indenture in respect of a further issuance of US$800 million 3.125% senior 
unsecured notes due November 2022. The November 2008 Indenture was 
further amended and supplemented in September 2014, with the parties 
thereto entering into a supplemental indenture in respect of a further 
issuance of US$750,000,000 2.625% senior unsecured notes due 2019  
and US$1,250,000,000 3.750% senior unsecured notes due 2024. Pursuant 
to the February 2008 Indenture and the November 2008 Indenture,  
the Company will be required to make an offer to redeem or purchase its 
securities at a price equal to 101% of their principal amount plus accrued 
and unpaid interest up to the date of redemption or repurchase, if there  
is a change of control or the announcement of a potential change of control 
of the Company (i) which, if the securities carry an investment grade  
credit rating, results in a downgrade to a non-investment grade rating  
or a withdrawal of that rating; or (ii) which, if the securities carry a non-
investment grade rating, results in a downgrade by one or more notches  
or a withdrawal of that non-investment grade rating; or (iii) where, if the 
securities do not carry a credit rating, the Company does not seek such a 
rating or is unable to achieve an investment grade rating, provided that in 
each case the decision to downgrade, withdraw or not to award a credit 
rating occurs within a certain period of time after the change of control  
and the relevant rating agency cites that such decision(s) resulted from the 
change of control or the announcement of a potential change of control.

UK broadcasting licences
Sky UK Limited is party to a number of Ofcom broadcasting licences for  
the broadcast of the Sky Channels. The Broadcasting Act 1990 (as amended 
by the Broadcasting Act 1996 and the Communications Act) lays down  
a number of restrictions on those parties permitted to hold Ofcom 
broadcasting licences. Among those restricted from holding Ofcom 
broadcasting licences or from controlling a licensed company are (a)  
local authorities, (b) political bodies, (c) religious bodies, (d) any company 
controlled by any of the previous categories or by their officers or 
associates, (e) advertising agencies or any company controlled by such  
an agency or in which it holds more than a 5% interest. Licensees have an 
ongoing obligation to comply with these ownership restrictions. Failure  
by a licensee to do so (either by the licensee becoming a ‘disqualified 
person’ or any change affecting the nature, characteristics or control of  
the licensee which would have precluded the original grant of the licence) 
may constitute a breach of the licence and, if not rectified, could result in 
revocation of the licence.

Ofcom also has a duty under the Broadcasting Acts to be satisfied that  
any person holding a broadcasting licence is fit and proper to hold those 
licences and may revoke those licences if it ceases to be so satisfied.

German broadcasting licences
Sky Deutschland Fernsehen GmbH & Co. KG is party to a number of 
broadcasting licences issued by the State Media Authorities BLM 
(Bayerische Landeszentrale für Neue Medien) and MaHSH (Medienanstalt 
Hamburg Schleswig-Holstein) for its linear Sky Channels. The Interstate 
Treaty on Broadcasting, (as amended on 15 April 2015) sets out a number  
of requirements for the licensees of broadcasting licences and providers  
of non-linear telemedia services. Licensees have an ongoing obligation  
to comply with these requirements. Failure by a licensee to do so may 
constitute a breach of the licence and, if not rectified, could result in fines 
or in the revocation of the licence. The State Media Authorities also have  
a duty under the Broadcasting Acts to be satisfied that any person  
holding a broadcasting licence is fit and proper to hold those licences  
and may revoke those licences if it ceases to be so satisfied. Any change  
in the ownership structure, including but not limited to an interest change 
exceeding the threshold of 5% in the shareholder structure of the licensee, 
has to be notified to and approved by the authorities.

Italian broadcasting licences 
In accordance with the Italian regulatory system, the transfer of control  
of a company such as Sky Italia which is classified as an audiovisual media 
service provider is subject to an authorisation by the Italian Regulatory 
Authority which is aimed at verifying the honourability of the directors  
and nationality. Public administrations, public entities, state-owned 
companies, banks and financial institutions are prohibited from being  
given such authorisation in relation to audiovisual media service providers.

Disclosures required under Listing Rule 9.8.4R
For the purposes of LR 9.8.4C, the information required to be disclosed  
by Listing Rule 9.8.4R can be located as set out below:

Information required

(1) Amount of interest capitalised and tax relief

(2) Publication of unaudited financial information

(4) Details of long-term incentive schemes

(5) Waiver of emoluments by a director

(6) Waiver of future emoluments by a director

(7) Non pre-emptive issues of equity for cash

(8) Item (7) in relation to major subsidiary undertakings

(9) Parent participation in a placing by a listed subsidiary

(10) Contracts of significance

(11) Provision of services by a controlling shareholder

(12) Shareholder waivers of dividends

(13) Shareholder waivers of future dividends

(14) Agreements with controlling shareholders

Page

98 (Note 4)

n/a

51–69

n/a

n/a

n/a

n/a

n/a

74

n/a

70

70

70

Financial instruments 
Details of the Group’s use of financial instruments, together with 
information on our financial risk management objectives and policies,  
and our exposure to financial risks can be found in note 22 to the 
consolidated financial statements.

76 

Sky plc

Annual Report 2015GovernancePolitical contributions
Political contributions of the Group during 2015 amounted to nil (2014: nil).

Branches 
The Group, through various subsidiaries, has established branches in  
a number of different jurisdictions in which the business operates. 

Post balance sheet events
Details can be found in the Financial review on page 31.

Going concern 
The Group’s business activities, together with the factors likely to affect its 
future development, performance and position are set out in the Strategic 
report on pages 2 to 37. The financial position of the Group, its cash flows 
and liquidity position are described in the Financial review on pages 28 to 
31. In addition, notes 1 to 34 to the consolidated financial statements 
include details of the Group’s treasury activities, long-term funding 
arrangements, financial instruments and hedging activities and exposure 
to financial risk. 

As set out above, the Group has sufficient financial resources which, 
together with internally generated cash flows, will continue to provide 
sufficient sources of liquidity to fund its current operations, including its 
contractual and commercial commitments as set out in note 28 on pages 
123 and 124, its approved capital expenditure and any proposed dividends, 
and the Group is well placed to manage its business risks successfully, 
despite the current economic outlook. 

After making enquiries, the Directors have formed the judgement, at the 
time of approving the consolidated financial statements, that there is  
a reasonable expectation that the Group has adequate resources to 
continue in operational existence for the foreseeable future. For this 
reason, the Directors continue to adopt the going concern basis in 
preparing the consolidated financial statements. 

Disclosure of information to auditors
In accordance with the provisions of section 418 of the Companies Act 
2006, each of the persons who are Directors of the Company at the date  
of approval of this report confirms that: 

•  so far as the Director is aware, there is no relevant audit information  

(as defined in the Companies Act 2006) of which the Company’s auditor 
is unaware; and 

•  the Director has taken all the steps that he/she ought to have taken as a 
Director to make himself/herself aware of any relevant audit information 
(as defined) and to establish that the Company’s auditor is aware of that 
information.

Auditors 
Deloitte LLP, the auditors of the Company, have expressed their willingness 
to continue in office. A resolution to reappoint them as the Company’s 
auditors and to authorise the Directors to determine their remuneration 
will be proposed at the forthcoming AGM. 

By order of the Board

Chris Taylor 
Company Secretary

28 July 2015

77

Strategic reportGovernanceFinancial statementsShareholder informationAnnual Report 2015Sky plcGovernanceFinancial statements

Statement of Directors’ responsibilities

The Directors are responsible for preparing the Annual Report and the 
financial statements in accordance with applicable law and regulations.

Directors’ responsibility statement
The Directors confirm that to the best of their knowledge:

1.  The financial statements, prepared in accordance with IFRSs as 

adopted by the European Union, give a true and fair view of the assets, 
liabilities, financial position and profit or loss of the Company and the 
undertakings included in the consolidation taken as a whole;

2.  The strategic report includes a fair review of the development and 

performance of the business and the position of the Company and the 
undertakings included in the consolidation taken as a whole, together 
with a description of the principal risks and uncertainties that they 
face; and

3. The Annual Report and financial statements, taken as a whole, are fair, 
balanced and understandable and provide the information necessary 
for shareholders to assess the Company’s performance, business 
model and strategy.

By order of the Board

Jeremy Darroch 
Group Chief Executive Officer 

Andrew Griffith 
Group Chief Financial Officer

28 July 2015 

28 July 2015

Company law requires the Directors to prepare financial statements for 
each financial year. Under that law, the Directors are required to prepare 
the Group financial statements in accordance with International 
Financial Reporting Standards (IFRSs) as adopted by the European Union 
and Article 4 of the IAS Regulation and have also chosen to prepare the 
parent Company financial statements under IFRSs as adopted by the EU. 
Under Company law, the Directors must not approve the accounts unless 
they are satisfied that they give a true and fair view of the state of affairs 
of the Company and of the profit or loss of the Company for that period. 
In preparing these financial statements, International Accounting 
Standard 1 requires that Directors:

•  properly select and apply accounting policies;

•  present information, including accounting policies, in a manner that 

provides relevant, reliable, comparable and understandable 
information; 

•  provide additional disclosures when compliance with the specific 

requirements in IFRSs are insufficient to enable users to understand 
the impact of particular transactions, other events and conditions  
on the entity’s financial position and financial performance; and

•  make an assessment of the Company’s ability to continue as a going 

concern.

The Directors are responsible for keeping adequate accounting records 
that are sufficient to show and explain the Company’s transactions and 
disclose with reasonable accuracy at any time the financial position of 
the Company and enable them to ensure that the financial statements 
comply with the Companies Act 2006. They are also responsible for 
safeguarding the assets of the Company and hence for taking reasonable 
steps for the prevention and detection of fraud and other irregularities.

The Directors are responsible for the maintenance and integrity of the 
corporate and financial information included on the Company’s website. 
Legislation in the United Kingdom governing the preparation and 
dissemination of financial statements may differ from legislation in  
other jurisdictions.

78 

Sky plc

Annual Report 2015Independent Auditor’s report

Financial statements

Independent auditor’s report to the members  
of Sky plc
Opinion on the financial statements of Sky plc 
In our opinion the consolidated and Parent Company financial 
statements of Sky plc:

•  give a true and fair view of the state of the Group’s and Parent 
Company’s affairs as at 30 June 2015 and of their profit for the  
year then ended;

•  have been properly prepared in accordance with International Financial 
Reporting Standards (IFRSs) as adopted by the European Union; and

•  have been prepared in accordance with the requirements of the 

Companies Act 2006 and Article 4 of the IAS Regulation as regards  
the consolidated financial statements.

The consolidated financial statements comprise the consolidated and 
company income statements, the consolidated and company statements 
of comprehensive income, the consolidated and company balance 
sheets, the consolidated and company cash flow statements, the 
consolidated and company statements of changes in equity, and the 
related notes 1 to 34. The financial reporting framework that has been 
applied in their preparation is applicable law and IFRSs as adopted  
by the European Union.

Separate opinion in relation to IFRSs as issued by the IASB 
As explained in note 1 to the consolidated financial statements, in 
addition to complying with its legal obligation to apply IFRSs as adopted 
by the European Union, the Group has also applied IFRSs as issued by  
the International Accounting Standards Board (IASB).

In our opinion the consolidated financial statements comply with IFRSs 
as issued by the IASB.

Going Concern
As required by the Listing Rules we have reviewed the Directors’ 
statement on page 77 that the Group is a going concern. We confirm that

•  we have concluded the Director’s use of the going concern basis  
of accounting in the preparation of the financial statements is 
appropriate; and 

•  we have not identified material uncertainties related to events or 
conditions that may cast significant doubt on the Group’s ability  
to continue as a going concern.

However, because not all future events or conditions can be predicted, 
this statement is not a guarantee as to the Group’s ability to continue  
as a going concern.

Our assessment of risks significant to our audit
The risks of material misstatement described below are those that had the greatest effect on the audit strategy, the allocation of resources in the audit 
and directing the efforts of the engagement team. During the year the Company acquired Sky Deutschland and Sky Italia introducing new audit risks and 
additional complexity to the audit. However, since the operating model and business operations of the acquired entities are similar to those of the UK 
business, the audit risks are similar to those previously identified and reported on. In this year of acquisition, we also focused on the accounting for the 
business combinations and the alignment of accounting policies across the Group. 

Risk
Revenue recognition
Sky retails subscription packages to customers which include multiple 
elements and may include discounts and offers, for example TV 
subscription, hardware and telephony services sold for a single package 
price. The allocation of retail subscription revenue to each element of a 
bundled transaction is complex and requires judgement, as described in 
the Group’s critical accounting policies on page 93. There is a risk that 
inappropriate allocations could lead to non-compliance with accounting 
standards and incorrect acceleration or deferral of revenue, principally 
for new customers who may enter a contract of one to two years’ 
duration, which may include hardware or installation at discounted prices 
up front.

How the scope of our audit responded to the risk 

We evaluated the group’s revenue recognition policy and management’s 
current year assessment in respect of accounting for bundled 
transactions against relevant accounting standards and guidance. 

We tested the policy’s implementation in each territory by:

•  performing tests to confirm our understanding of the process by 

which revenue is calculated by the relevant billing systems; 

•  performing an assessment of the different product bundles and offers 
made available to customers in the year and confirming the fair value 
of different elements of these packages to appropriate evidence of 
fair value;

•  assessing whether revenue should be accelerated or deferred based 
on the relative fair value of elements delivered at different points 
during the contract, when compared to the revenue calculated by the 
relevant billing system; and

•  where differences arose between the revenue calculated by the billing 
system and the revenue recognition profile calculated in accordance 
with the Group’s revenue recognition policy, we audited the valuation, 
accuracy and completeness of those adjustments recognised to align 
revenue recognised with the Group’s accounting policy.

79

Annual Report 2015Sky plcStrategic reportGovernanceFinancial statementsShareholder informationFinancial statements

Independent Auditor’s report
(continued)

Risk
Entertainment programming amortisation
Determining the timing and amount of the recognition of general 
entertainment programming expense requires judgement as set  
out in the Group’s critical accounting policies on page 93. 

There is a risk that the policy selected and applied by management  
to expense general entertainment programming does not recognise  
the cost of inventory in line with its expected value to the group. 
Entertainment programming expense involves more judgement  
than other programming types due to the number of qualitative  
factors involved in the selection and application of an appropriate 
expense profile.

Capital expenditure
In the UK, spending on capital projects is material and the assessment 
and timing of whether assets meet the capitalisation criteria set out  
in IAS 16 Property, Plant and Equipment and IAS 38 Intangible Assets 
requires judgement as set out in the Group’s critical accounting policies 
on page 93. In addition, determining whether there is any indication  
of impairment of the carrying value of assets being developed also 
requires judgement. 

As a result, there is a risk that expenditure on intangible and tangible 
non-current assets in the UK business is inappropriately capitalised 
against relevant accounting guidance and that assets not yet in use  
are not recoverable at their carrying value.

How the scope of our audit responded to the risk 

The level of expenditure on general entertainment programming varies  
in each territory, and our procedures focused on entertainment spend  
in the UK and Italy, which are significant to the group.

We examined the method for expensing general entertainment 
programming inventory, taking into account the differing genres  
of programmes, any significant changes to viewing profiles and  
industry benchmarks. 

Our procedures included:

•  benchmarking management’s policy against industry practice;

•  considering the consistency of amortisation profiles applied year  

on year;

•  testing the design and implementation of controls over the recognition 

and expensing of general entertainment programming; and

•  comparing the expense profile determined by management against 
that which would be indicated by viewing trends (used as a proxy  
for value from broadcast).

Our procedures performed in the UK included:

•  Tests of the design, implementation and operating effectiveness  

of controls in respect of the capitalisation of assets and the 
identification of potential indicators of impairment;

•  Sample tests of capital expenditure projects including an examination 

of management’s assessment as to whether the project spend  
met the recognition criteria set forth in IAS 16 Property, Plant and 
Equipment and IAS 38 Intangible Assets, and reviewing project  
status reports for the Group’s most significant projects to check  
for indicators of impairment; and

•  For a sample of capital projects we developed an understanding  

of the business case and challenged key assumptions and estimates, 
verifying capital project authorisation, tracing project costs to 
appropriate evidence. 

80  Sky plc

Annual Report 2015Risk
Acquisition accounting and alignment of accounting policies
As described in note 31 the Group acquired 100% of the share capital of 
Sky Italia and 89.05% of Sky Deutschland on 12 November 2014 for total 
consideration of £6,866 million. Accounting for business combinations  
is complex and requires the recognition of both consideration paid and 
acquired assets and liabilities at the acquisition date at fair values,  
which can involve significant judgement and estimates. 

In addition, accounting policies of the acquired entities must be aligned 
to the group’s accounting policies, which may involve significant 
judgement and estimates.

In particular, the risks relating to these business combinations are that:

1.   The consideration used in the purchase price allocation may not  
be recorded at fair value, given that the consideration paid to Fox  
(a related party) included the value of Sky plc’s stake in the National 
Geographic Business;

2.   That the complexity and selection of input assumptions used in the 
valuation of intangible assets recognised on acquisition may result  
in the recognition of intangible assets not representative of fair value;

3.  That historical tax losses in Sky Deutschland may not be recoverable; 

and 

4.  That the accounting policy alignment of Sky Deutschland and Sky Italia 

to Sky plc’s accounting policies is not complete.

Financial statements

How the scope of our audit responded to the risk 

Controls relevant to the acquisition 
We tested the design and implementation of oversight controls over  
key outputs of the group’s acquisition accounting, including controls  
over the consideration of accounting treatments for new or complex 
areas, the oversight exercised by group finance over the harmonisation 
of accounting policies and the newly implemented controls over the 
group consolidation. 

1.   Fair valuation of consideration
Our procedures included the following:

• 

• 

 Tests of the cash value of consideration to relevant transaction 
agreements and bank documentation; and 

 Auditing the valuation of Sky plc’s stake in National Geographic  
by assessing the expert valuations obtained by management and 
using our own valuation specialists to challenge the key assumptions.

2.  Valuation of acquired intangible assets
  Our procedures included the following:

• 

 An assessment of the process that management had undertaken to 
determine the fair value of the acquired intangible assets including 
understanding the scope of work, qualifications and independence 
of the valuation specialists engaged by Sky plc; and

• 

 Auditing the valuations prepared by management and their experts 
including:

  –   Assessing the key valuation assumptions using our own valuation 

specialists 

  –   Validating and challenging key inputs and data used in the 

valuation model such as customer numbers, ARPU and churn 
assumptions by reference to historic data.

3. Sky Deutschland historical tax losses

 Our procedures included utilising our tax specialists in the UK  
and Germany to audit the estimate of tax losses available in Sky 
Deutschland, and assessing the judgement involved in recognising  
the related deferred tax asset.

4. Accounting policy alignment
 Our procedures included:

• 

• 

 Consideration of the material accounting policies of the acquired 
entities, the completeness of management’s own analysis of the 
accounting policy differences;

 Planning and directing the component auditors of Sky Deutschland 
and Sky Italia to perform an audit of the balance sheet at the date 
of acquisition; and 

• 

 Auditing the valuation of adjustments recorded where alignment 
was required.

The description of the risks above should be read in conjunction with the significant issues considered by the Audit Committee discussed on page 45.  
We reported to the Audit Committee that our audit work on these risks was concluded satisfactorily.

Our audit procedures relating to these matters were designed in the context of our audit of the financial statements as a whole, and not to express an 
opinion on individual audit risks, individual items or disclosures in the financial statements. Our opinion on the financial statements is not modified with 
respect to any of the key risks described above, and we do not express an opinion on these individual matters.

81

Annual Report 2015Sky plcStrategic reportGovernanceFinancial statementsShareholder information 
 
 
 
 
 
 
 
 
Matters on which we are required to report by exception
Adequacy of explanations received and accounting records
Under the Companies Act 2006 we are required to report to you if,  
in our opinion

•  we have not received all the information and explanations we require 

for our audit; or

•  adequate accounting records have not been kept by the Parent 

Company, or returns adequate for our audit have not been received 
from branches not visited by us; or

•  the Parent Company financial statements are not in agreement  

with the accounting records and returns.

We have nothing to report in respect of these matters.

Directors’ remuneration
Under the Companies Act 2006 we are also required to report if in our 
opinion certain disclosures of Directors’ remuneration have not been 
made or the part of the Directors’ Remuneration Report to be audited  
is not in agreement with the accounting records and returns. We have 
nothing to report arising from these matters.

Corporate Governance Statement
Under the Listing Rules we are also required to review the part of the 
Corporate Governance Statement relating to the Company’s compliance 
with 10 provisions of the UK Corporate Governance Code. We have 
nothing to report arising from our review.

Our duty to read other information in the Annual Report 
Under the International Standards on Auditing (UK and Ireland), we are 
required to report to you if, in our opinion, information in the Annual 
Report is:

•  materially inconsistent with the information in the audited financial 

statements; or

•  apparently materially incorrect based on, or materially inconsistent 

with, our knowledge of the Group acquired in the course of performing 
our audit; or

•  otherwise misleading.

In particular, we are required to consider whether we have identified any 
inconsistencies between our knowledge acquired during the audit and 
the Directors’ statement that they consider the Annual Report is fair, 
balanced and understandable and whether the Annual Report 
appropriately discloses those matters that we communicated to the 
Audit Committee which we consider should have been disclosed. We 
confirm that we have not identified any such inconsistencies or 
misleading statements.

Financial statements

Independent Auditor’s report
(continued)

Our application of materiality
We define materiality as the magnitude of misstatement in the financial 
statements that makes it probable that the economic decisions of a 
reasonably knowledgeable person would be changed or influenced.  
We use materiality in both planning the scope of our audit work and in 
evaluating the results of our work. The Group’s acquisitions in the year 
have not significantly changed the Group’s adjusted profit before tax  
and we determined audit materiality for the Group to be £50 million 
(2014: £50 million). 

We used profit before tax for our assessment of materiality, which is 
statutory profit before tax after removing the impact of one-off items 
such as profit on disposal of associates and available-for-sale 
investment, and transaction fees incurred in relation to the acquisitions 
in the year. Materiality represents 6% of this measure. The Group’s 
adjusted profit before tax measure further excludes the impact of 
amortisation of acquired intangible assets, integration costs, 
restructuring costs, derivatives not qualifying for hedge accounting and 
the tax effect of these adjusting items (see note 10 for management’s 
definition and reconciliation to adjusted profit for further details).  
Audit materiality of £50 million represents approximately 5% (2014: 6%) 
of the Group’s adjusted profit, 2% (2014: 5%) of equity and 3% (2014: 5%) 
of statutory profit before taxation.

We agreed with the Audit Committee that we would report to the 
Committee all audit differences in excess of £2.5 million (2014:  
£2.5 million), as well as differences below that threshold that in  
our view, warranted reporting on qualitative grounds. We also report  
to the Audit Committee any significant disclosure matters that we 
identify when assessing the overall presentation of the financial 
statements. We confirmed to the Audit Committee that we had  
no significant disclosure matters to report.

An overview of the scope of our audit
Our group audit was scoped by obtaining an understanding of the Group 
and its environment, including group-wide controls, and assessing the 
risk of material misstatement at the group level. Our audit scope focused 
on the Group’s UK and Ireland, German and Austrian, and Italian 
operations, which were subject to a full scope audit for the year ended 
30 June 2015. Our audit scope encompasses all principal business units 
of the Group and substantially all of the Group’s assets, revenue and 
adjusted profit before tax. The Group audit team directed, supervised 
and reviewed the work of the component auditors for Germany and 
Austria and for Italy, which involved issuing detailed instructions, holding 
regular discussions with component audit teams, making several visits to 
each location during the period, performing detailed file reviews and 
attending local audit meetings with management. Audit work completed 
by component auditors was executed at levels of materiality applicable 
to each entity which were lower than group materiality.

Opinions on other matters prescribed by the Companies Act 2006 
In our opinion:

•  the information given in the Strategic Report and the Directors’ Report 
for the financial year for which the financial statements are prepared is 
consistent with the financial statements; and

•  the part of the Directors’ Remuneration Report to be audited has been 

properly prepared in accordance with the Companies Act 2006.

82 

Sky plc

Annual Report 2015Financial statements

Respective responsibilities of Directors and Auditor
Responsibility of Directors for the financial statements
As explained more fully in the Statement of Directors’ responsibilities set 
out on page 78 the Directors are responsible for the adequacy of the 
accounting records, the preparation of the financial statements from 
those records and for being satisfied that the financial statements give  
a true and fair view.

Auditor’s responsibility
Our responsibility is to audit and express an opinion on the financial 
statements in accordance with applicable law and International Standards 
on Auditing (UK and Ireland). Those standards require us to comply with 
the Auditing Practices Board’s Ethical Standards for Auditors. We also 
comply with International Standard on Quality Control 1 (UK and Ireland). 
Our audit methodology and tools aim to ensure that our quality control 
procedures are effective, understood and applied. Our quality controls  
and systems include our dedicated professional standards review team 
and independent partner reviews.

This report is made solely to the Company’s members, as a body, in 
accordance with Chapter 3 of Part 16 of the Companies Act 2006. Our audit 
work has been undertaken so that we might state to the Company’s 
members those matters we are required to state to them in an auditor’s 
report and for no other purpose. To the fullest extent permitted by law, we 
do not accept or assume responsibility to anyone other than the Company 
and the Company’s members as a body, for our audit work, for this report, 
or for the opinions we have formed.

Scope of the audit of the financial statements
An audit involves obtaining evidence about the amounts and disclosures 
in the financial statements sufficient to give reasonable assurance that 
the financial statements are free from material misstatement whether 
caused by fraud or error. This includes an assessment of: whether the 
accounting policies are appropriate to the Group’s circumstances and 
have been consistently applied and adequately disclosed; the 
reasonableness of significant accounting estimates made by the 
Directors; and the overall presentation of the financial statements.  
In addition, we read all the financial and non-financial information in  
the Annual Report to identify material inconsistencies with the audited 
financial statements and to identify any information that is apparently 
materially incorrect based on, or materially inconsistent with, the 
knowledge acquired by us in the course of performing the audit.  
If we become aware of any apparent material misstatements or 
inconsistencies we consider the implications for our report.

William Touche
(Senior Statutory Auditor) for and on behalf of  
Deloitte LLP Chartered Accountants and Statutory Auditor 
London
United Kingdom

28 July 2015

83

Annual Report 2015Sky plcStrategic reportGovernanceFinancial statementsShareholder informationFinancial statements

Consolidated financial statements

Consolidated income statement
for the year ended 30 June 2015

Continuing Operations
Revenue
Operating expense
Operating profit
Share of results of joint ventures and associates
Investment income
Finance costs
Profit on disposal of available-for-sale-investments
Profit on disposal of associate
Profit before tax
Taxation
Profit for the year from continuing operations
Discontinued Operations
Profit for the year from discontinued operations
Profit for the year
Profit (loss) for the year attributable to:
Equity shareholders of the parent company
Non-controlling interests

Earnings per share from profit for the year (in pence)
Basic
Continuing operations
Discontinued operations
Total

Diluted
Continuing operations
Discontinued operations
Total

The accompanying notes are an integral part of this consolidated income statement.

Consolidated statement of comprehensive income
for the year ended 30 June 2015

Profit for the year
Other comprehensive income
Amounts recognised directly in equity that may subsequently be recycled to the income statement
Gain on revaluation of available-for-sale investments
Gain (loss) on cash flow hedges
Tax on cash flow hedges
Exchange differences on translation of foreign operations net of net investment hedges

Amounts reclassified and reported in the income statement
(Loss) gain on cash flow hedges
Tax on cash flow hedges
Transfer to income statement on disposal of available-for-sale investment (see note 5)
Transfer to income statement on disposal of associate

Other comprehensive (loss) income for the year (net of tax)
Total comprehensive income for the year 
Total comprehensive income for the year attributable to:
Equity shareholders of the parent company
Non-controlling interests

84 

Sky plc

Notes 

2
2

15
4
4
5
6
7
9

3

10
10
10

10
10
10

2015 
£m

9,989
(9,017)
972
28
8
(283)
492
299
1,516
(184)
1,332

620
1,952

1,957
(5)
1,952

79.1p
36.7p
115.8p

78.2p
36.2p
114.4p

2015 
£m
1,952

36
276
(57)
(213)
42

(174)
37
(492)
(38)
(667)
(625)
1,327

1,345
(18)
1,327

2014
£m 

7,450
(6,346)
1,104
35
26 
(140)
–
–
1,025
(205)
820 

45
865 

865
–
865 

52.5p
2.9p
55.4p

52.0p
2.9p
54.9p

2014
£m
865 

104 
(176)
39 
–
(33) 

137
(31) 
–
–
106
73 
938

938
–
938

Annual Report 2015 
 
 
 
 
 
 
 
 
Consolidated balance sheet
as at 30 June 2015

Non-current assets
Goodwill
Intangible assets
Property, plant and equipment
Investments in joint ventures and associates
Available-for-sale investments
Deferred tax assets
Programme distribution rights
Trade and other receivables
Derivative financial assets

Current assets
Inventories
Trade and other receivables
Current tax assets
Short-term deposits
Cash and cash equivalents
Derivative financial assets

Total assets
Current liabilities
Borrowings
Trade and other payables

Current tax liabilities
Provisions
Derivative financial liabilities

Non-current liabilities
Borrowings
Trade and other payables
Provisions
Derivative financial liabilities
Deferred tax liabilities

Total liabilities
Share capital
Share premium
Reserves
Total equity attributable to equity shareholders of the parent company
Total equity attributable to non-controlling interests
Total liabilities and equity

The accompanying notes are an integral part of this consolidated balance sheet.

These consolidated financial statements of Sky plc, registered number 02247735, have been approved and authorised  
for issue by the Board of Directors on 28 July 2015 and were signed on its behalf by:

Jeremy Darroch 
Group Chief Executive Officer 

Andrew Griffith
Group Chief Financial Officer

Financial statements

Notes 

2015 
£m

12
13
14
15
16
17
18
19
23

18
19

23
23
23

22
20

21
23

22
20
21
23
17

25
26
26
26

4,160
4,084
1,646
133
31
175
31
86
453
10,799

847
1,096
8
1,100
1,378
130
4,559
15,358

494
3,430

154
103
23
4,204

7,418
94
77
60
281
7,930
12,134
860
2,704
(399)
3,165
59
15,358

2014
£m 

1,019
810 
1,088
173
533
31 
20
7
195 
3,876 

546
635 
–
295
1,082 
15 
2,573 
6,449 

11 
2,286 

128
48 
46 
2,519 

2,658 
56 
14
129 
1 
2,858 
5,377 
781 
1,437
(1,146)
1,072
–
6,449

85

Annual Report 2015Sky plcStrategic reportGovernanceFinancial statementsShareholder information 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Financial statements

Consolidated financial statements
(continued)

Consolidated cash flow statement
for the year ended 30 June 2015

Continuing operations
Cash flows from operating activities
Cash generated from operations
Interest received and dividends from available-for-sale investments
Taxation paid
Net cash from operating activities
Cash flows from investing activities
Dividends received from joint ventures and associates
Net funding to joint ventures and associates
Proceeds on disposal of available-for-sale investment
Purchase of property, plant and equipment
Purchase of intangible assets
Purchase of subsidiaries (net of cash and cash equivalents purchased)
Purchase of available-for-sale investments
(Increase) decrease in short-term deposits
Net cash used in investing activities
Cash flows from financing activities
Net proceeds from borrowings
Repayment of borrowings
Repayment of obligations under finance leases
Proceeds from disposal of shares in Employee Share Ownership Plan (‘ESOP’)
Purchase of own shares for ESOP
Purchase of own shares for cancellation
Issue of own shares
Interest paid
Purchase of non-controlling interests
Dividends paid to shareholders of the parent
Net cash from (used in) financing activities
Effect of foreign exchange rate movements
Net (decrease) increase in cash and cash equivalents from continuing operations
Net increase in cash and cash equivalents from discontinued operations
Cash and cash equivalents at the beginning of the year
Cash and cash equivalents at the end of the year

The accompanying notes are an integral part of this consolidated cash flow statement.

Notes 

27

2015 
£m

2014
£m 

2,080
9
(219)
1,870

25
(10)
546
(385)
(357)
(6,340)
(88)
(805)
(7,414)

5,364
(272)
(10)
10
(12)
–
1,346
(246)
(328)
(549)
5,303
(67)
(308)
604
1,082
1,378

1,696 
27 
(229)
1,494

32 
(6)
–
(238)
(302)
(20)
(7)
300 
(241)

–
–
(4)
11 
(164)
(266)
–
(137)
–
(485)
(1,045)
–
208
59
815 
1,082 

86 

Sky plc

Annual Report 2015 
 
Financial statements

Consolidated statement of changes in equity 
for the year ended 30 June 2015

Attributable to equity shareholders of the parent company

Share 
capital 
£m
797
– 
– 
– 
– 
– 
– 
– 

Share
premium
£m
1,437
–
–
–
–
–
–
–

ESOP 
reserve 
£m
(147)
– 
– 
– 
– 
– 
2 
– 

Hedging 
reserve 
£m
11
– 
– 
(39) 
8 
(31) 
– 
– 

Available-
for-sale
reserve
£m
351
–
104
–
–
104
–
–

Other
reserves
£m
439
–
–
–
–
–
–
–

(16) 
– 
– 
781 
–

–
–
–
1,437
–

– 
– 
– 
(145) 
–

–
–

–

–
–
–
–
–
–
79

–
–

–
–
–
860

–
–

–

–
–
–
–
–
–
1,267

–
–

–
–
–
2,704

–
–

–

–
–
–
–
–
20
–

–
–

–
–
–
(125)

– 
– 
– 
(20) 
–

–
–

–

–
–
102
(20)
82
–
–

–
–

–
–
–
62

–
–
–
455
–

–
36

–

(492)
–
–
–
(456)
–
–

–
–

–
–
–
(1)

16
–
–
455
–

(200)
–

(38)

–
(97)
–
–
(335)
–
–

–
–

–
–
–
120

Total  
share- 
holders’  
equity  
£m 
1,012
865 
104 
(39) 
8 
938
(93) 
9 

(250) 
(59)
(485) 
1,072 
1,957

Retained 
earnings  
£m 
(1,876)
865 
– 
– 
– 
865
(95) 
9 

(250) 
(59) 
(485) 
(1,891)
1,957

–
–

–

–
97
–
–
2,054
69
–

–
17

59
(549)
(214)
(455)

(200)
36

(38)

(492)
–
102
(20)
1,345
89
1,346

–
17

59
(549)
(214)
3,165

Non-
controlling 
interests
£m
–
–
–
–
–
–
–
–

–
–
–
–
(5)

(13)
–

–

–
–
–
–
(18)
–
–

191
–

Total 
equity
£m
1,012
865
104
(39)
8
938
(93)
9

(250)
(59)
(485)
1,072
1,952

(213)
36

(38)

(492)
–
102
(20)
1,327
89
1,346

191
17

–
–
(114)
59

59
(549)
(328)
3,224

At 1 July 2013
Profit for the year
Revaluation of available-for-sale investments
Recognition and transfer of cash flow hedges
Tax on items taken directly to equity
Total comprehensive income for the year
Share-based payment
Tax on items taken directly to equity
Share buy-back programme:
– Purchase of own shares for cancellation
– Financial liability for close period purchases
Dividends
At 30 June 2014
Profit for the year
Exchange differences on translation of 
foreign operations net of net investment 
hedges
Revaluation of available-for-sale investments
Transfer to income statement on disposal of 
associate
Transfer to income statement on disposal of 
available-for-sale investment (see note 5)
Transfer on disposal of subsidiaries
Recognition and transfer of cash flow hedges
Tax on items taken directly to equity
Total comprehensive income for the year
Share-based payment
Issue of own equity shares
Non-controlling interests arising on purchase 
of subsidiaries
Tax on items taken directly to equity
Share buy-back programme:
– Reversal of financial liability for close period 
purchases
Dividends
Purchase of non-controlling interests
At 30 June 2015

For a description of the nature and purpose of each equity reserve, see note 26.

The accompanying notes are an integral part of this consolidated statement of changes in equity.

87

Annual Report 2015Sky plcStrategic reportGovernanceFinancial statementsShareholder information 
 
 
Financial statements

Notes to the consolidated financial statements

iii. Non-controlling interests
Non-controlling interests in the net assets of consolidated subsidiaries 
are identified separately from the Group’s equity. Non-controlling 
interests consist of the amount of those interests at the date of the 
acquisition and the non-controlling shareholders’ share of changes  
in equity since the date of the acquisition. The interest of the non-
controlling shareholders in the acquiree may initially be measured either 
at fair value or at the non-controlling shareholders’ proportion of the net 
fair value of the identifiable assets acquired and liabilities and contingent 
liabilities assumed. The choice of measurement basis is made on an 
acquisition-by-acquisition basis. In transactions with non-controlling 
parties that do not result in a change in control, the difference between 
the fair value of the consideration paid or received and the amount by 
which the non-controlling interest is adjusted, is recognised in equity.

d) Goodwill
Business combinations that have occurred since 1 July 2004, the  
date of transition to IFRS (the ‘Transition Date’), are accounted for by 
applying the acquisition method of accounting. Following this method, 
goodwill is initially recognised on consolidation, representing the 
difference between the fair value cost of the business combination and 
the fair value of the identifiable assets, liabilities and contingent assets 
and liabilities assumed.

In respect of business combinations that occurred prior to the Transition 
Date, goodwill has been included at the amounts recognised under  
the Group’s UK Generally Accepted Accounting Principles (‘UK GAAP’) 
accounting policies on the Transition Date. On disposal of a subsidiary, 
associate or joint venture, the attributable amount of goodwill is included 
in the determination of profit or loss on disposal, except for goodwill 
written off to reserves under UK GAAP prior to the Transition Date, which 
is not reinstated and is not included in determining any subsequent gain 
or loss on disposal.

Goodwill is stated at cost less any impairment losses and is tested,  
at least annually, for impairment, based on the recoverable amounts  
of the cash generating unit to which the goodwill has been allocated.  
Any impairment identified is recognised immediately in the income 
statement and is not subsequently reversed. The carrying amount  
of goodwill in respect of associates and joint ventures is included in  
the carrying amount of the investment in the associate or joint venture. 
Goodwill is tested for impairment in line with accounting policy i below.

e) Intangible assets and property, plant and equipment (‘PPE’) 
i. Intangible assets
Research expenditure is recognised in operating expense in the income 
statement as the expenditure is incurred. Development expenditure 
(relating to the application of research knowledge to plan or design new 
or substantially improved products for sale or use within the business) is 
recognised as an intangible asset from the point at which the Group has 
the intention and ability to generate probable future economic benefits 
from the development expenditure, that the development is technically 
feasible and that the subsequent expenditure can be measured reliably. 
Any other development expenditure is recognised in operating expense 
as incurred.

1. Accounting policies
Sky plc (the ‘Company’, formerly British Sky Broadcasting Group plc)  
is a public limited company incorporated in the United Kingdom (‘UK’)  
and registered in England and Wales. The consolidated financial 
statements include the Company and its subsidiaries (together, the 
‘Group’) and its interests in associates and jointly controlled entities.

a) Statement of compliance
The consolidated financial statements have been prepared in 
accordance with International Financial Reporting Standards (‘IFRS’)  
as adopted by the European Union (‘EU’), the Companies Act 2006 and 
Article 4 of the International Accounting Standard (‘IAS’) Regulations.  
In addition, the Group also complied with IFRS as issued by the 
International Accounting Standards Board (‘IASB’).

b) Basis of preparation
The consolidated financial statements have been prepared on a going 
concern basis (as set out in the Directors’ Report) and on an historical 
cost basis, except for the remeasurement to fair value of certain financial 
assets and liabilities as described in the accounting policies below.  
The Group has adopted the new accounting pronouncements which 
became effective this year, none of which had any significant impact  
on the Group’s results or financial position. 

The Group maintains a 52 or 53 week fiscal year ending on the Sunday 
nearest to 30 June in each year. In fiscal year 2015, this date was 28 June 
2015, this being a 52 week year (fiscal year 2014: 29 June 2014, 52 week 
year). For convenience purposes, the Group continues to date its 
consolidated financial statements as at 30 June and to refer to the 
accounting period as a ‘year’ for reporting purposes. The Group has 
classified assets and liabilities as current when they are expected to be 
realised in, or intended for sale or consumption in, the normal operating 
cycle of the Group.

c) Basis of consolidation 
i. Subsidiaries
Subsidiaries are entities controlled by the Company. Control is achieved 
where the Company has existing rights that give it the current ability to 
direct the activities that affect the Company’s returns and exposure or 
rights to variable returns from the entity. Subsidiaries are included in  
the consolidated financial statements of the Company from the date 
control of the subsidiary commences until the date that control ceases. 
Intragroup balances, and any unrealised gains and losses or income  
and expenses arising from intragroup transactions, are eliminated  
in preparing the consolidated financial statements. 

ii. Associates and joint ventures
Associates are entities where the Group has significant influence, but  
not control or joint control, over the relevant activities of the entity.  
Joint ventures are joint arrangements whereby the parties that have  
joint control of the arrangement have rights to the net assets of the 
arrangement. These consolidated financial statements include the Group’s 
share of the total recognised gains and losses of associates and joint 
ventures using the equity method, from the date that significant influence 
or joint control commences to the date that it ceases, based on present 
ownership interests and excluding the possible exercise of potential voting 
rights, less any impairment losses (see accounting policy i). When the 
Group’s interest in an associate or joint venture has been reduced to nil 
because the Group’s share of losses exceeds its interest in the associate 
or joint venture, the Group only provides for additional losses to the extent 
that it has incurred legal or constructive obligations to fund such losses,  
or where the Group has made payments on behalf of the associate or 
joint venture. Where the disposal of an investment in an associate or  
joint venture is considered to be highly probable, the investment ceases 
to be equity accounted and, instead, is classified as held for sale and 
stated at the lower of carrying amount and fair value less costs to sell. 

88 

Sky plc

Annual Report 2015Other intangible assets which are acquired by the Group separately or 
through a business combination are initially stated at cost or fair value, 
respectively, less accumulated amortisation and impairment losses, 
other than those that are classified as held for sale, which are stated  
at the lower of carrying amount and fair value less costs to sell.

The amortisation of an intangible asset begins when the asset is 
available for use, and is charged to the income statement through 
operating expense over the asset’s useful economic life in order to  
match the expected pattern of consumption of future economic  
benefits embodied in the asset.

For acquired customer contracts and related customer relationships, the 
assets are amortised on either a reducing balance basis or on a straight-
line basis or over estimated useful life based on estimated customer 
retention rate, principally being a period of between 1 and 15 years, as 
appropriate.

For all other acquired and internally generated intangible assets, the 
assets are amortised on a straight-line basis, principally being a period  
of between 1 and 25 years, as appropriate.

If the asset’s useful economic life is judged to be indefinite or the asset  
is not yet available for use, no amortisation is charged and an impairment 
test is carried out at least annually. Other intangible assets are tested 
for impairment in line with accounting policy i below.

ii. Property, plant and equipment
Owned PPE is stated at cost, net of accumulated depreciation and any 
impairment losses, (see accounting policy i), other than those items that 
are classified as held for sale, which are stated at the lower of carrying 
amount and fair value less costs to sell. When an item of PPE comprises 
major components having different useful economic lives, the 
components are accounted for as separate items of PPE.

Assets held under finance leases, which confer rights and obligations 
similar to those attached to owned assets, are treated as PPE (see 
accounting policy n).

The cost of PPE, less estimated residual value, is depreciated in operating 
expense on a straight-line basis over its estimated useful life. Land and 
assets that are not yet available for use are not depreciated. Principal 
useful economic lives used for this purpose are: 

•  Freehold buildings  

25 to 40 years 

•  Equipment, furniture and fixtures   3 to 20 years

•  Set-top boxes 

5 to 7 years

•  Assets under finance leases and  

leasehold improvements 

Lesser of lease term and the 
useful economic life of the asset 

Borrowing costs directly attributable to the acquisition, construction  
or production of qualifying assets, which are assets that necessarily  
take a substantial period of time to get ready for their intended use  
or sale, are added to the cost of those assets until such time as the 
assets are substantially ready for their intended use or sale.

To the extent that the financing for a qualifying asset is part of the 
Group’s general borrowings, the interest cost to be capitalised is 
calculated based upon the weighted average cost of borrowing to the 
Group (excluding the interest on any borrowings specific to any qualifying 
assets). This is then applied to the expenditures on the asset.

All other borrowing costs are recognised in profit or loss in the period  
to which they relate.

Financial statements

f) Derivative financial instruments and hedging activities
The Group uses derivative financial instruments to hedge its exposure  
to fluctuations in interest and foreign exchange rates. 

Derivatives are held at fair value from the date on which a derivative 
contract is entered into. Fair value is defined as the price that would be 
received to sell an asset or paid to transfer a liability in an orderly 
transaction between market participants at the measurement date 
under IFRS 13 ‘Fair Value Measurement’. The Group calculates a separate 
credit valuation adjustment (‘CVA’) or debit valuation adjustment (‘DVA’) 
for each derivative based upon the net position for each counterparty 
relationship. The Group calculates the CVA where it has a net asset 
position using a quoted credit default swap curve for the counterparty 
and calculates the DVA where it has a net liability position using an 
industry proxy credit default swap curve for the Group. The fair value  
of derivative financial instruments is calculated by discounting future 
cash flows with reference to the benchmark Libor curve, adjusted by the 
relevant credit default swap curve. Certain derivatives held by the Group 
which relate to highly probable forecast transactions (‘hedged items’), 
which meet qualifying criteria under IAS 39 ‘Financial Instruments: 
Recognition and Measurement’ (‘IAS 39’), are designated as cash flow 
hedges. Other derivatives which hedge changes in fair value of fixed rate 
financial instruments and meet the requirements of IAS 39 are 
designated as fair value hedges, and are subject to cash flow hedge 
accounting or fair value hedge accounting respectively. Certain 
borrowings and derivatives have been designated as net investment 
hedges of the Group’s foreign operations for movements in the spot 
foreign exchange rate, see section r) for further details. Certain other 
derivatives held by the Group do not meet the qualifying criteria for 
recognition for accounting purposes as hedges, despite this being their 
economic function. Changes in the fair values of these derivatives are 
recognised immediately in the income statement. The Group does  
not hold or issue derivatives for speculative purposes. 

i. Derivatives that qualify for cash flow hedge accounting
Changes in the fair values of derivatives that are designated as cash  
flow hedges (‘cash flow hedging instruments’) are initially recognised  
in the hedging reserve. In circumstances in which the derivative used  
is a currency option, only changes in the intrinsic value of the option  
are designated under the cash flow hedging relationship, with all other 
movements being recorded immediately in the income statement. 
Amounts accumulated in the hedging reserve are subsequently 
recognised in the income statement in the periods in which the  
related hedged items are recognised in the income statement. 

At inception, the effectiveness of the Group’s cash flow hedges is 
assessed through a comparison of the principal terms of the hedging 
instrument and the underlying hedged item. The ongoing effectiveness 
of the Group’s cash flow hedges is assessed using the dollar-offset 
approach, with the expected cash flows of hedging instruments being 
compared to the expected cash flows of the hedged items. This 
assessment is used to demonstrate that each hedge relationship is 
expected to be highly effective on inception, has been highly effective  
in the period and is expected to continue to be highly effective in future 
periods. The measurement of hedge ineffectiveness for the Group’s 
hedging instruments is calculated using the hypothetical derivative 
method, with the fair values of the hedging instruments being compared 
to those of the hypothetical derivative that would result in the 
designated cash flow hedge achieving perfect hedge effectiveness.  
The excess of the cumulative change in the fair value of the actual 
hedging instrument compared to that of the hypothetical derivative  
is deemed to be hedge ineffectiveness, which is recognised in the  
income statement.

The Group uses a range of 80% to 125% for hedge effectiveness, in 
accordance with IAS 39, and any relationship which has effectiveness 
outside this range is deemed to be ineffective and hedge accounting  
is suspended.

89

Annual Report 2015Sky plcStrategic reportGovernanceFinancial statementsShareholder informationNotes to the consolidated financial statements
(continued)

The cost of television programme inventories is recognised in the 
operating expense line of the income statement, over the period  
the Group utilises the programming rights, taking into account the 
circumstances primarily as described below. These circumstances  
may change or evolve over time and as such, the Group regularly reviews 
and updates the method used to recognise programming expense.

•  Sports – the majority or all of the cost is recognised in the income 

statement on the first broadcast or, where the rights are for multiple 
seasons or competitions, such rights are recognised principally on  
a straight-line basis across the seasons or competitions. Where  
the rights are packaged, sold and consumed over the off-season,  
the Group allocates an appropriate portion of the total rights value  
to the off-season period, and that cost is recognised on a straight-line 
basis over the off-season period.

•  News – the cost is recognised in the income statement as incurred.

•  Movies – the cost is recognised in the income statement on a straight-
line basis over the period for which the broadcast rights are licensed.

•  General entertainment – the cost relating to acquired, commissioned 
and produced rights are recognised in the income statement based  
on the expected value of each planned broadcast on the Group’s linear 
channels and the time period over which non-linear programme rights 
are utilised. The cost attributable or apportioned to non-linear  
(on demand) rights are amortised on a straight-line basis over the 
period of broadcast rights. 

The Group regularly reviews its programming rights for impairment. 
Where programme broadcast rights are surplus to the Group’s 
requirements, and no gain is anticipated through a disposal of the rights, 
or where the programming will not be broadcast for any other reason, a 
write-down to the income statement is made. Any reversals of inventory 
write-downs are recognised as reductions in operating expense.

ii. Programme distribution rights
Programme distribution rights are valued at the lower of cost and  
NRV, net of the accumulated expense charged to the income  
statement to date. 

The cost of the programme distribution rights is recognised in the 
operating expense line of the income statement on an ultimate revenue 
forecast basis. 

iii. Set-top boxes, routers and related equipment
Set-top boxes, routers and related equipment held for sale to customers 
are valued at the lower of cost and NRV, the latter of which reflects the 
value that the business expects to realise from the set-top boxes and 
related equipment in the hands of the customer, and are recognised 
through the operating expense line of the income statement. Any 
subsidy is expensed on enablement, which is the process of activating 
the viewing card during installation, so as to enable a viewer to view 
encrypted broadcast services, and effectively represents the completion 
of the installation process for new customers. The amount recognised  
in the income statement is determined on a weighted average cost basis, 
in accordance with IAS 2 ‘Inventory’. 

iv. Raw materials, consumables and goods held for resale
Raw materials, consumables and goods held for resale are valued at the 
lower of cost and NRV. The cost of raw materials, consumables and goods 
held for resale is recognised through the operating expense line of the 
income statement on a first-in-first-out basis.

1. Accounting policies (continued)
When a cash flow hedging instrument expires, is terminated or is 
exercised, or if a hedge no longer meets the qualifying criteria for hedge 
accounting, any cumulative gain or loss existing in the hedging reserve  
at that time remains in the hedging reserve and is recognised when the 
forecast transaction is ultimately recognised in the income statement, 
provided that the underlying transaction is still expected to occur.  
When a forecast transaction is no longer expected to occur, the 
cumulative gain or loss that was reported in the hedging reserve  
is immediately recognised in the income statement and all future 
changes in the fair value of the cash flow hedging instruments are 
immediately recognised in the income statement. 

ii. Derivatives  that qualify for fair value hedge accounting
The Group has designated certain derivatives as fair value hedges as 
defined under IAS 39. Any changes in the fair value of the derivatives are 
recognised immediately in the income statement. The carrying values  
of the underlying hedged items are adjusted for the change in the  
fair value of the hedged risks, with the gains or losses recognised 
immediately in the income statement, offsetting the fair value  
movement on the derivative.

Prospective effectiveness is assessed quarterly, through a comparison of 
the principal terms of the hedging instrument and the underlying hedged 
item, including the likelihood of default by the derivative counterparty. 
The retrospective effectiveness of the Group’s fair value hedges is 
calculated quarterly using the cumulative dollar-offset approach, with 
movements in the fair value of the hedged item being compared to 
movements in the fair value of the hedging instrument. 

The Group uses a range of 80% to 125% for hedge effectiveness and  
any relationship which has effectiveness outside this range is deemed  
to be ineffective and hedge accounting is suspended. 

iii. Embedded derivatives
Derivatives embedded in other financial instruments or other host 
contracts are treated as separate derivatives when their risks and 
characteristics are not closely related to those of the host contracts  
and the host contracts are not carried at fair value, with unrealised  
gains or losses reported in the income statement. Embedded derivatives 
are carried on the balance sheet at fair value from the inception of the 
host contract. Changes in fair value are recognised within the income 
statement during the period in which they arise.

g) Inventories 
i. Acquired and commissioned television programme  
inventories for broadcast
Programme inventories for broadcast are stated at the lower of cost  
and net realisable value (‘NRV’), including, where applicable, estimated 
subscriber escalation payments, and net of the accumulated expense 
charged to the income statement to date. 

Such programming rights are included as inventories when the legally 
enforceable licence period commences and all of the following conditions 
have been met: (a) the cost of each programme is known or reasonably 
determinable; (b) the programme material has been accepted by  
the Group in accordance with the conditions of the rights, and (c) the 
programme is available for its first showing. Prior to being included  
in inventories, the programming rights are classified as television 
programme rights not yet available for transmission and not recorded  
as inventories on the Group’s balance sheet and are instead disclosed  
as contractual commitments (see note 28). Payments made upon receipt  
of commissioned and acquired programming, but in advance of the legal 
right to broadcast the programmes, are treated as prepayments. 

90  Sky plc

Annual Report 2015Financial statementsh) Financial assets and liabilities
Financial assets and liabilities are initially recognised at fair value plus  
any directly attributable transaction costs. At each balance sheet date, 
the Group assesses whether there is any objective evidence that any 
financial asset is impaired. Financial assets and liabilities are recognised 
on the Group’s balance sheet when the Group becomes a party to the 
contractual provisions of the financial asset or liability. Financial assets 
are derecognised from the balance sheet when the Group’s contractual 
rights to the cash flows expire or the Group transfers substantially  
all the risks and rewards of the financial asset. Financial liabilities are 
derecognised from the Group’s balance sheet when the obligation 
specified in the contract is discharged, cancelled or expires. 

i. Available-for-sale investments
Equity investments intended to be held for an indefinite period are 
classified as available-for-sale investments. They are carried at fair  
value, where this can be reliably measured, with movements in fair  
value recognised directly in the available-for-sale reserve. Where the  
fair value cannot be reliably measured, the investment is carried at cost.

Any impairment losses in equity investments classified as available-for-
sale investments are recognised in the income statement and are not 
reversible through the income statement, and are determined with 
reference to the closing market share price at the balance sheet date. 
Any subsequent increase in the fair value of the available-for-sale 
investment above the impaired value will be recognised within the 
available-for-sale reserve.

Available-for-sale investments are included within non-current assets 
unless the carrying value is expected to be recovered principally through 
sale rather than continuing use, in which case they are included within 
current assets. On disposal, the difference between the carrying amount 
and the sum of the consideration received and any cumulative gain  
or loss that had previously been recognised directly in reserves is 
recognised in the income statement. 

ii. Trade and other receivables
Trade and other receivables are non-derivative financial assets with  
fixed or determinable payments and, where no stated interest rate is 
applicable, are measured at the original invoice amount, if the effect  
of discounting is immaterial. Where discounting is material, trade and 
other receivables are measured at amortised cost using the effective 
interest method. An allowance account is maintained to reduce the 
carrying value of trade and other receivables for impairment losses 
identified from objective evidence, with movements in the allowance 
account, either from increased impairment losses or reversals of 
impairment losses, being recognised in the income statement. 

iii. Cash and cash equivalents
Cash and cash equivalents include cash in hand, bank accounts,  
deposits receivable on demand and deposits with maturity dates  
of three months or less from the date of inception. Bank overdrafts  
that are repayable on demand and which form an integral part of the 
Group’s cash management are also included as a component of cash  
and cash equivalents where offset conditions are met. 

iv. Short-term deposits
This includes short-term deposits which have maturity dates of  
more than three months from inception. These deposits are initially 
recognised at fair value, and then carried at amortised cost through  
the income statement less any allowance for impairment losses. 

v. Trade and other payables
Trade and other payables are non-derivative financial liabilities and are 
measured at amortised cost using the effective interest method. Trade 
and other payables with no stated interest rate are measured at the 
original invoice amount if the effect of discounting is immaterial. 

vi. Borrowings
Borrowings are recorded as the proceeds received, net of direct issue 
costs. Finance charges, including any premium payable on settlement  
or redemption and direct issue costs, are accounted for on an accruals 
basis in the income statement using the effective interest method and 
are added to the carrying amount of the underlying instrument to which 
they relate, to the extent that they are not settled in the period in which 
they arise.

i) Impairment
At each balance sheet date, in accordance with IAS 36 ‘Impairment 
of Assets’, the Group reviews the carrying amounts of all its assets 
excluding inventories (see accounting policy g), non-current assets 
classified as held for sale, financial assets (see accounting policy h) and 
deferred taxation (see accounting policy o) to determine whether there is 
any indication that any of those assets have suffered an impairment loss.

An impairment is recognised in the income statement whenever the 
carrying amount of an asset or its cash generating unit exceeds its 
recoverable amount. An impairment of an investment in a joint venture or 
associate is recognised within the share of profit from joint ventures and 
associates. The recoverable amount is the greater of net selling price, 
defined as the fair value less costs to sell, and value in use. In assessing 
value in use, the estimated future cash flows are discounted to their 
present value using a pre-tax discount rate that reflects current market 
assessments of the time value of money and risks specific to the asset. 
Where it is not possible to estimate the recoverable amount of an 
individual asset, the Group estimates the recoverable amount of the 
cash generating unit to which the asset belongs. Impairment losses 
recognised in respect of cash generating units are allocated first to 
reduce the carrying amount of any goodwill allocated to those units,  
and then to reduce the carrying amount of other assets in the unit  
on a pro rata basis.

An impairment loss for an individual asset or cash generating unit will be 
reversed if there has been a change in estimates used to determine the 
recoverable amount since the last impairment loss was recognised and  
is only reversed to the extent that the asset’s carrying amount does  
not exceed the carrying amount that would have been determined,  
net of depreciation or amortisation, if no impairment loss had been 
recognised. Impairment of goodwill is not reversed.

j) Provisions
Provisions are recognised when the Group has a probable, present legal 
or constructive obligation to make a transfer of economic benefits as a 
result of past events where a reliable estimate is available. The amounts 
recognised represent the Group’s best estimate of the transfer of 
benefits that will be required to settle the obligation as of the balance 
sheet date. Provisions are discounted if the effect of the time value of 
money is material using a pre-tax market rate adjusted for risks specific 
to the liability.

k) ESOP reserve
Where the Company or its subsidiaries purchase the Company’s own 
equity shares, the cost of those shares, including any attributable 
transaction costs, is presented within the ESOP reserve as a deduction  
in shareholders’ equity in the consolidated financial statements.

91

Annual Report 2015Financial statementsSky plcStrategic reportGovernanceFinancial statementsShareholder informationNotes to the consolidated financial statements
(continued)

1. Accounting policies (continued)
l) Revenue recognition
Revenue, which excludes value added tax and transactions between 
Group companies, represents the gross inflow of economic benefit from 
Sky’s operating activities. The Group’s main sources of revenue are 
recognised as follows:

•  Subscription revenue includes revenue from residential and 

commercial subscribers to TV and communication products, including 
over-the-top (‘OTT’) subscriptions, and income from set-top box sales 
and installation, service calls and warranties. Revenue is recognised, 
net of any discount given, as the goods or services are provided.

•  Transactional revenue includes the purchase of physical content,  

OTT passes, pay per view and buy to keep content by residential and 
commercial customers. Transactional revenue is recognised, net of  
any discount given, when the relevant goods or service are provided.

•  Wholesale and syndication revenue includes revenue from the sale of 
channels and programmes across other platforms and internationally. 
Wholesale revenue is recognised as the services are provided to cable 
and other retailers and is based on the number of subscribers taking 
the Sky channels, as reported to the Group by the cable and other 
retailers, and the applicable rate card or contract. Syndication 
revenues are earned from the production of programming and the 
distribution of programming rights. Production revenue is recognised 
on a stage of completion basis and distribution revenue is recognised 
when the contract is signed and the content is available for 
exploitation. 

•  Advertising sales revenue is recognised when the advertising  

is broadcast. Revenue generated from airtime sales, where Sky  
acts as an agent on behalf of third parties, is recognised on a  
net commission basis.

•  Other revenue principally includes income from technical platform 
services, and the provision of network services. Other revenue is 
recognised, net of any discount given, when the relevant goods or 
service are provided.

Revenue is measured at the fair value of the consideration received  
or receivable. When the Group sells a set-top box, installation or service 
and a subscription in one bundled transaction, the total consideration 
from the arrangement is allocated to each element based on their 
relative fair values. The fair value of each individual element is determined 
using vendor specific or third-party evidence. The amount of revenue the 
Group recognises for delivered elements is limited to the cash received.

m) Employee benefits
Wages, salaries, social security contributions, bonuses payable and 
non-monetary benefits for current employees are recognised in  
the income statement as the employees’ services are rendered.

Where the Group provides pensions to eligible employees through 
defined contribution schemes, the amount charged to the income 
statement in the year represents the cost of contributions payable  
by the Group to the schemes in exchange for employee services  
rendered in that year. The assets of the schemes are held independently 
of the Group. 

Liabilities in relation to employee obligations which are economically 
similar to defined benefit pension schemes are accounted for as such 
under IAS 19.

Termination benefits are recognised as a liability at the earlier of when 
the Group can no longer withdraw the offer of the termination benefit 
and when the Group recognises any related restructuring costs, such 
termination being before the normal retirement date or as the result  
of an offer to encourage voluntary redundancy.

92 

Sky plc

The Group issues equity-settled share-based payments to certain 
employees which must be measured at fair value and recognised as  
an expense in the income statement, with a corresponding increase  
in equity. The fair values of these payments are measured at the dates  
of grant using option-pricing models, taking into account the terms  
and conditions upon which the awards are granted. The fair value  
is recognised over the period during which employees become 
unconditionally entitled to the awards, subject to the Group’s estimate  
of the number of awards which will be forfeited, either due to employees 
leaving the Group prior to vesting or due to non-market based 
performance conditions not being met. Where an award has market-
based performance conditions, the fair value of the award is adjusted for 
the probability of achieving these via the option pricing model. The total 
amount recognised in the income statement as an expense is adjusted 
to reflect the actual number of awards that vest, except where forfeiture 
is due to the failure to meet market-based performance measures.  
In the event of a cancellation, whether by the Group or by a participating 
employee, the compensation expense that would have been recognised 
over the remainder of the vesting period is recognised immediately  
in profit or loss.

n) Leases
Leases are classified as finance leases whenever the terms of the lease 
transfer substantially all the risks and rewards incidental to ownership of 
the asset to the lessee. All other leases are classified as operating leases.

Sub-lease income from operating leases is recognised on a straight-line 
basis over the term of the lease.

When the Group is a lessee
Assets held under finance leases are recognised as assets of the Group 
at their fair value on the date of acquisition, or if lower, at the present 
value of the minimum lease payments. The corresponding liability to  
the lessor is included in the balance sheet as a finance lease obligation. 
Lease payments are apportioned between finance charges and 
reductions to the lease obligations so as to achieve a constant rate  
of interest on the remaining balance of the liability.

The lease expense arising from operating leases is charged to the income 
statement on a straight-line basis over the term of the lease. Benefits 
received and receivable as incentives to enter into operating leases are 
recorded on a straight-line basis over the lease term.

When the Group is a lessor
Set-top boxes which are provided to subscribers under operating lease 
arrangements are recognised as assets within property, plant and 
equipment. The set-top boxes remain in the economic ownership of the 
Group for the duration of the lease, and are deprecated over their useful 
economic lives of between five and seven years.

o) Taxation, including deferred taxation
The Group’s liability for current tax is based on taxable profit for the year, 
and is calculated using tax rates that have been enacted or substantively 
enacted at the balance sheet date.

Deferred tax assets and liabilities are recognised using the balance sheet 
liability method, providing for temporary differences between the 
carrying amounts of assets and liabilities in the balance sheet and the 
corresponding tax bases used in the computation of taxable profit. 
Temporary differences arising from goodwill and, except in a business 
combination, the initial recognition of assets or liabilities that affect 
neither accounting profit nor taxable profit are not provided for. Deferred 
tax liabilities are recognised for taxable temporary differences arising  
on investments in subsidiaries and associates, and interests in joint 
ventures, except where the Group is able to control the reversal of the 
temporary difference and it is probable that the temporary difference 
will not reverse in the foreseeable future. The amount of deferred tax 
provided is based on the expected manner of realisation or settlement  
of the carrying amount of assets and liabilities, using tax rates that have 
been enacted or substantively enacted at the balance sheet date.

Annual Report 2015Financial statementsThe carrying amount of deferred tax assets is reviewed at each balance 
sheet date and adjusted to reflect an amount that is probable to be 
realised based on the weight of all available evidence. Deferred tax is 
calculated at the rates that are expected to apply in the period when  
the liability is settled or the asset is realised. Deferred tax assets and 
liabilities are not discounted. Deferred tax is charged or credited in the 
income statement, except where it relates to items charged or credited 
directly to equity, in which case the deferred tax is also included within 
equity. Deferred tax assets and liabilities are offset when there is a 
legally enforceable right to set off current tax assets against current  
tax liabilities and when they relate to income taxes levied by the same 
taxation authority and the Group intends to settle its current tax assets 
and liabilities on a net basis.

p) Distributions to equity shareholders
Dividends are recognised in the retained earnings reserve in the year in 
which they are declared.

The cost of repurchasing the Group’s own equity shares for cancellation 
(‘share buy-backs’) is recorded in retained earnings. In addition, the 
nominal cost of shares repurchased is deducted from share capital  
and a matching credit is recorded in the capital redemption reserve.

q) Earnings per share
Basic earnings or loss per share represents the profit or loss for the year 
attributable to equity shareholders of the parent company, divided by 
the weighted average number of ordinary shares in issue during the year 
excluding the weighted average number of ordinary shares purchased by 
the Group and held in the Group’s ESOP during the year to satisfy 
employee share awards.

Diluted earnings or loss per share represents the profit or loss for the 
year attributable to equity shareholders of the parent company, divided 
by the weighted average number of ordinary shares used to calculate 
basic earnings, plus the weighted average number of dilutive shares 
resulting from share options where the inclusion of these would not  
be antidilutive.

r) Foreign currency translation
Trading activities denominated in foreign currencies are recorded in the 
functional currency of the entity at applicable monthly exchange rates. 
Monetary assets, liabilities and commitments denominated in foreign 
currencies at the balance sheet date are reported at the rates of 
exchange at that date. Non-monetary assets and liabilities denominated 
in foreign currencies are translated to the functional currency of  
the entity at the exchange rate prevailing at the date of the initial 
transaction. Gains and losses from the retranslation of monetary  
assets and liabilities are included net in profit for the year. 

The Group’s presentational currency is pounds sterling. Assets and 
liabilities of the Group’s foreign operations are translated at exchange 
rates prevailing on the balance sheet date. Income and expense items 
are translated at the applicable monthly average exchange rates.  
Any exchange differences arising are classified as equity and transferred 
to other reserves. Goodwill and fair value adjustments arising on the 
acquisition of a foreign operation are treated as assets and liabilities  
of the foreign operation and translated accordingly. Gains and losses 
accumulated in the translation reserve are included in the income 
statement when the foreign operation is disposed of.

Gains and losses on those instruments designated as hedges of the net 
investments in foreign operations are recognised in equity to the extent 
that the hedging relationship is effective; these amounts are included  
in exchange differences on translation of foreign operations as stated  
in the statement of comprehensive income. Gains and losses relating  
to hedge ineffectiveness are recognised immediately in the income 
statement for the period. 

s) Reportable segments
IFRS 8 ‘Operating Segments’ requires the segment information presented 
in the financial statements to be that which is used internally by the chief 
operating decision maker to evaluate the performance of the business 
and decide how to allocate resources. The Group has identified the  
Board of Directors as its chief operating decision maker and the segment 
information presented in the financial statements is consistent with the 
internal reporting reviewed by the Board. 

t) Accounting Standards, interpretations and amendments to existing 
standards that are not yet effective
The Group has not yet adopted certain new standards, amendments and 
interpretations to existing standards, which have been published but are 
only effective for our accounting periods beginning on or after 1 July 2015 
or later periods. These new pronouncements are listed below: 

•  Amendments to IFRS 11 ‘Accounting for Acquisitions of Interests in 

Joint Operations’ (effective 1 January 2016)*

•  Amendments to IAS 16 and IAS 38 ‘Clarification of Acceptable Methods 

of Depreciation and Amortisation’ (effective 1 January 2016)*

•  Annual Improvements 2012-2014 cycle (effective 1 July 2016)*

•  IFRS 15 ‘Revenue from Contracts with Customers’ (effective 1 January 

2017)*

•  IFRS 9 ‘Financial Instruments’ (effective 1 January 2018)*

* not yet endorsed for use in the EU

The Directors are currently evaluating the impact of the adoption of 
these standards, amendments and interpretations in future periods.

u) Critical accounting policies and the use of judgement
Certain accounting policies are considered to be critical to the Group.  
An accounting policy is considered to be critical if, in the Directors’ 
judgement, its selection or application materially affects the Group’s 
financial position or results. Below is a summary of the Group’s critical 
accounting policies and details of the key areas of judgement that are 
exercised in their application. 

i. Revenue (see note 2)
Selecting the appropriate timing for, and amount of, revenue to be 
recognised requires judgement. This may involve estimating the fair value 
of consideration before it is received. When the Group sells a set-top box, 
installation or service and a subscription in one bundled transaction, the 
total consideration from the arrangement is allocated to each element 
based on its relative fair value. The fair value of each individual element  
is determined using vendor specific or third-party evidence. The amount 
of revenue the Group recognises for delivered elements is limited to the 
cash received. 

ii. Taxation, including deferred taxation (see notes 9 and 17)
The Group’s tax charge is the sum of the total current and deferred tax 
charges. The calculation of the Group’s total tax charge necessarily 
involves a degree of estimation and judgement in respect of certain 
items whose tax treatment cannot be finally determined until resolution 
has been reached with the relevant tax authority or, as appropriate, 
through a formal legal process.

93

Annual Report 2015Financial statementsSky plcStrategic reportGovernanceFinancial statementsShareholder informationNotes to the consolidated financial statements
(continued)

Assessing whether assets meet the required criteria for initial 
capitalisation requires judgement. This requires a determination  
of whether the assets will result in future benefits to the Group.  
In particular, internally generated intangible assets must be assessed 
during the development phase to identify whether the Group has  
the ability and intention to complete the development successfully.

v. Programming inventory for broadcast (see note 18)
The key area of accounting for programming inventory for broadcast that 
requires judgement is the assessment of the appropriate profile over 
which to amortise general entertainment programming. This assessment 
requires the Group to form an expectation of:

•  the time period over which the programme is expected to be 

utilised;  the number of times a programme will be broadcast on the 
Group’s channels;

•  the relative value associated with each broadcast; and

•  the relative value associated with linear channel and non-linear 

programme rights.

In order to perform this assessment, the Group considers the following 
factors:

•  The time period and frequency with which the programme is expected 
to be utilised on the Group’s linear channels and non-linear services. 
This is usually based on a combination of the actual period specified in 
the contract for the programme rights, the initial expectation of when 
airings will be scheduled and the alternative programming available to 
the Group within this period.

•  Expectations as to the number of viewers a programme is likely to 

achieve for each individual broadcast on the Group’s linear channels 
over the contractual broadcast period. The number of viewers per 
broadcast directly influences advertising revenue for channels, 
although this consideration is partly influenced by the Group’s 
assessment of the potential impact of the publicly available 
information on its competitors’ scheduling intentions against planned 
broadcasts.

•  The potential benefits associated with utilising programming. Certain 

high-profile or high-quality programming titles have additional value to 
the Group, as they attract new TV customers and encourage retention 
of existing TV customers. As such, these programmes are able to retain 
more value throughout their licence period than would be indicated 
when considering the expected customer viewing and consumption 
numbers alone.

•  The relative value associated with linear channel and non-linear rights 
are assessed based on the manner in which the Group expects to 
utilise the programming rights and the relative value perceived by 
customers for the Group’s channels and services. Those relative values 
may also differ based on the type and genre of programme. Such 
values are reviewed by the Group against current and expected future 
trends in customer viewing behaviour for the Group’s programming 
and channels. The value apportioned to non-linear rights (in addition 
to any separately acquired non-linear rights) is amortised on a 
straight-line basis over the period of the broadcast rights, as the 
Group considers this to be the profile most closely aligned to its 
consumption of those rights.

1. Accounting policies (continued)
Provisions for tax contingencies require management to make 
judgements and estimates in relation to tax audit issues and exposures. 
Amounts provided are based on management’s interpretation of 
country-specific tax law and the likelihood of settlement. Tax benefits 
are not recognised unless it is probable that the tax positions will be 
sustained. Once considered to be probable, management reviews  
each material tax benefit to assess whether a provision should be  
taken against full recognition of the benefit on the basis of the likely 
resolution of the issue through negotiation and/or litigation.

The amounts recognised in the consolidated financial statements in 
respect of each matter are derived from the Group’s best estimation  
and judgement, as described above. However, the inherent uncertainty 
regarding the outcome of these items means the eventual resolution 
could differ from the provision and in such event the Group would be 
required to make an adjustment in a subsequent period which could have 
a material impact on the Group’s profit and loss and/or cash position.

The key area of judgement in respect of deferred tax accounting is  
the assessment of the expected timing and manner of realisation or 
settlement of the carrying amounts of assets and liabilities held at the 
balance sheet date. In particular, assessment is required of whether it is 
probable that there will be suitable future taxable profits against which 
any deferred tax assets can be utilised. 

iii. Acquisition accounting and goodwill (see note 12)
Judgement is required in determining the fair value of identifiable assets, 
liabilities and contingent assets and liabilities assumed in a business 
combination and the fair value of the consideration payable. Calculating 
the fair values involves the use of significant estimates and assumptions, 
including expectations about future cash flows, discount rates and the 
lives of assets following purchase.

Judgement is required in evaluating whether any impairment loss has 
arisen against the carrying amount of goodwill. This may require 
calculation of the recoverable amount of cash generating units to which 
the goodwill is associated. Such a calculation may involve estimates  
of the net present value of future forecast cash flows and selecting  
an appropriate discount rate. Alternatively, it may involve a calculation  
of the fair value less costs to sell of the applicable cash generating unit.

Judgement is required in identifying the cash generating units to which 
the goodwill is associated for the purposes of goodwill impairment 
testing. Identification of cash generating units involves an assessment  
of whether assets or groups of assets generate cash flows that are 
largely independent of other assets or groups of assets. Goodwill is  
then allocated to each identified cash generating unit that is expected  
to benefit from the synergies of the business combinations from which 
goodwill has arisen. 

iv. Intangible assets and property, plant and equipment  
(see notes 13 and 14)
The assessment of the useful economic lives and the method of 
amortising these assets requires judgement. Depreciation and 
amortisation are charged to the income statement based on the useful 
economic life selected, which requires an estimation of the period and 
profile over which the Group expects to consume the future economic 
benefits embodied in the assets. The Group reviews its useful economic 
lives on at least an annual basis.

Determining whether the carrying amount of these assets has any 
indication of impairment also requires judgement. If an indication of 
impairment is identified, further judgement is required to assess whether 
the carrying amount can be supported by the net present value of future 
cash flows forecast to be derived from the asset. This forecast involves 
cash flow projections and selecting the appropriate discount rate.

94 

Sky plc

Annual Report 2015Financial statements2. Operating Segments
On 12 November 2014, the Group purchased operations in Italy, Germany and Austria and as a result has reassessed the number of reportable  
operating segments. 

The Group now has three reportable segments that are defined by geographic area to reflect how the Group’s operations are monitored and managed. 
The reportable segments presented reflect the Group’s management and reporting structure as viewed by the Board of Directors, which is considered  
to be the Group’s chief operating decision maker.

Reportable segment 
UK & Ireland 
Italy 
Germany & Austria 

Description
The activities and operations of the pay TV, home communications and adjacent businesses in the UK and Ireland
The activities and operations of the pay TV and adjacent businesses in Italy
The activities and operations of the pay TV and adjacent businesses in Germany and Austria

Segmental income statement for the year ended 30 June 2015

Results for full year

UK & 
Ireland
£m

6,596
120
515
510
95
7,836

(16)
7,820

(2,865)
(840)
(2,781)
(6,486)

1,740
(390)

1,350

Continuing Operations
Subscription
Transactional
Wholesale and syndication
Advertising
Other
Revenue 

Inter-segment revenue
Revenue from external customers 

Programming
Direct network costs
Sales, general and administration
Operating expense

EBITDA 
Depreciation and amortisation

Operating profit (loss)

Share of results of joint ventures and associates
Investment income
Finance costs
Profit on disposal of available-for-sale investments
Profit on disposal of associate
Profit before tax

Germany & 
Austria
£m

Italy
£m

Adjusting
Items & 
Eliminations
£m

Italy and 
Germany  
& Austria  
pre-
acquisition
£m

Statutory
Group Total
£m

1,845
35
16
162
28
2,086

–
2,086

(1,258)
–
(767)
(2,025)

216
(155)

61

1,256
18
20
44
39
1,377

–
1,377

(764)
–
(624)
(1,388)

74
(85)

(11)

–
–
(1)
–
(9)
(10)

10
–

(9)
–
(377)
(386)

(163)
(233)

(396)

(1,179)
(20)
(9)
(67)
(25)
(1,300)

6
(1,294)

724
–
544
1,268

(129)
97

(32)

8,518
153
541
649
128
9,989

–
9,989

(4,172)
(840)
(4,005)
(9,017)

1,738
(766)

972

28
8
(283)
492
299
1,516

95

Annual Report 2015Sky plcFinancial statementsStrategic reportGovernanceFinancial statementsShareholder informationNotes to the consolidated financial statements
(continued)

Segmental income statement for the year ended 30 June 2014

Results for full year

Continuing Operations
Subscription
Transactional
Wholesale and syndication
Advertising
Other
Revenue 

Inter-segment revenue
Revenue from external customers 

Programming
Direct network costs
Sales, general and administration
Operating expense

EBITDA 
Depreciation and amortisation

Operating profit (loss)

Share of results of joint ventures and associates
Investment income
Finance costs
Profit before tax

UK & 
Ireland
£m

6,278
86
433
487
151
7,435

(61)
7,374

(2,656)
(816)
(2,760)
(6,232)

1,606
(403)

1,203

Italy
£m

1,850
37
65
168
20
2,140

–
2,140

(1,271)
–
(830)
(2,101)

224
(185)

39

Germany &
Austria
£m

Adjusting 
Items
£m

Italy and 
Germany & 
Austria 
full year  
£m

Statutory
Group Total
£m

1,144
19
26
35
38
1,262

–
1,262

(735)
–
(584)
(1,319)

18
(75)

(57)

–
–
15
–
–
15

–
15

(1)
(29)
(84)
(114)

(70)
(29)

(99)

(2,994)
(56)
(91)
(203)
(58)
(3,402)

61
(3,341)

2,006
–
1,414
3,420

(242)
260

6,278
86
448
487
151
7,450

–
7,450

(2,657)
(845)
(2,844)
(6,346)

1,536
(432)

18

1,104

35
26
(140)
1,025

Results for each segment are presented on an adjusted basis. A reconciliation of statutory to adjusted profit is shown in note 10 which also includes a description of the adjusting items. 
Transactions between segments are recorded based on estimated market prices.

To provide a more relevant presentation, management has chosen to reanalyse the revenue and operating expense categories from those previously reported. The revenue categories have been 
changed to reflect the increasing breadth of the business and a number of operating expense sub-categories have been combined within a single Sales, general and administration (‘SG&A’) 
operating expense line. As such, certain prior period revenues and costs within the 2014 statutory Group total comparatives have been reclassified, as set out below.

Prior year revenues of £85 million and £20 million previously included in Installation, hardware and service and Other respectively, are now included in Subscription revenue. Transactional revenue 
includes £82 million and £4 million relating to Sky Store and sports and wholesale pay per view which were previously included in Retail subscription and Wholesale subscription respectively. 
Revenues of £15 million and £2 million relating to Sky IQ and search revenues are now included in Advertising and Wholesale and syndication respectively, having previously been included in Other. 
Sports syndication and Sky Vision revenues of £28 million are now included in Wholesale and syndication, having previously been included in Other. Prior year expense of £2 million previously 
included in Programming is now included in SG&A.

Revenue of £7,387 million (2014: £6,972 million) arises from goods and services provided to the UK and revenue of £2,602 million (2014: £478 million) arises from services provided to other 
countries. Non-current assets located in the UK were £10,148 million (2014: £3,873 million) and non-current assets located outside the UK were £651 million (2014: £3 million).

Included within operating expenses for the year ended 30 June 2015 are:

•  Costs of £10 million relating to the integration of Sky Deutschland and Sky Italia in the enlarged Group recognised in SG&A

•  Costs of £50 million relating to advisory and transaction fees incurred on the purchase of Sky Deutschland and Sky Italia recognised in SG&A

•  Costs of £105 million relating to corporate restructuring and efficiency programmes including an impairment of £2 million in relation to fixed assets. These costs have been recognised as follows:

 – £10 million within Programming
 – £95 million within SG&A

•  Costs of £231 million relating to the amortisation of acquired intangible assets recognised in SG&A.

Included within wholesale and syndication revenue for the year ended 30 June 2014 is a £15 million credit received following the termination of an escrow agreement with a current wholesale operator. 

Included within operating expenses for the year ended 30 June 2014 are:

•  Costs of £49 million relating to the acquisition and integration of the O2 consumer broadband and fixed-line telephony business, including amortisation of £4 million in relation to associated 

intangible assets. The costs have been recognised as follows:
 – £29 million within direct networks
 – £20 million within SG&A.

•  Costs of £40 million relating to a corporate restructuring and efficiency programme in the current year including an impairment of £2 million in relation to associated intangible and tangible 

assets. These costs have been recognised as follows:
 – £1 million within programming
 – £39 million within SG&A

•  Costs of £2 million as a result of the termination of an escrow agreement with a current wholesale operator. This cost has been recognised within SG&A.

•  Costs of £23 million in relation to the amortisation of acquired intangible assets recognised in SG&A.

96 

Sky plc

Annual Report 2015Financial statements3. Discontinued operations
On 19 March 2015, the Group completed the sale of a controlling stake in its online betting and gaming business, Sky Betting & Gaming (‘Sky Bet’), to funds 
advised by CVC Capital Partners and members of the Sky Bet management team. Sky has retained an equity stake of 20% post completion in Sky Bet.

Sky Bet represented a separate major line of business for the Group. As a result its operations have been treated as discontinued for the year ended  
30 June 2015 and the year ended 30 June 2014. A single amount is shown on the face of the consolidated income statement comprising the post-tax 
result of discontinued operations and the post-tax profit recognised on the disposal of the discontinued operation. A pre-tax profit of £600 million  
arose on the disposal of Sky Bet, being the net proceeds of disposal less the carrying amount of Sky Bet’s net liabilities and attributable goodwill.

The results of discontinued operations, which have been included in the consolidated income statement, were as follows:

Revenue
Operating expense
Operating profit

Profit on disposal
Profit before tax

Attributable tax expense2
Profit for the year from discontinued operations

2015 1
To 19 March
£m
158
(128)
30

2014 
Full year
£m
182
(125)
57

600
630

(10)
620

–
57

(12)
45

1 
2 

Results for the year ended 30 June 2015 include the results of discontinued operations up to the date of disposal (19 March 2015).
Attributable tax expense comprises £9 million (2014: £12 million) in respect of operating activities and £1 million (2014: nil) arising as a result of the disposal. 

The net liabilities of Sky Bet at the date of disposal were:

Non-current assets
Property, plant and equipment
Deferred tax assets

Current assets
Trade and other receivables
Cash and cash equivalents

Total assets
Current liabilities
Trade and other payables
Provisions

Total liabilities
Net liabilities

Total consideration
Net liabilities disposed
Attributable goodwill
Profit on disposal

Consideration received in cash and cash equivalents
Less: cash and cash equivalents disposed of
Net cash inflow arising on disposal

19 March
2015
£m 

9 
1
10

5
30
35
45 

58
6
64
64 
19

730
19
(149)
600

598
(30) 
568

During the year, cash flows attributable to Sky Bet comprised a net cash inflow in respect of operating activities of £44 million (2014: inflow of £62 million) 
and a net cash inflow in respect of investing activities of £560 million (2014: outflow of £3 million).

97

Annual Report 2015Sky plcFinancial statementsStrategic reportGovernanceFinancial statementsShareholder information 
 
 
 
Notes to the consolidated financial statements
(continued)

4. Investment income and finance costs

Investment income
Interest on cash, cash equivalents and short-term deposits
Dividends received from available-for-sale investments

Finance costs
– Interest payable and similar charges
Facility related costs
Guaranteed Notes (see note 22)
Finance lease interest

– Other finance income (expense)
Remeasurement of borrowings and borrowings-related derivative financial instruments (not qualifying for hedge accounting)
Remeasurement of other derivative financial instruments (not qualifying for hedge accounting)
Gain (loss) arising on derivatives in a designated fair value hedge accounting relationship
(Loss) gain arising on adjustment for hedged item in a designated fair value hedge accounting relationship

2015
£m

8
–
8

2015
£m

(44)
(214)
(7)
(265)

(16)
(3)
7
(6)
(18)
(283)

2014
£m 

4 
22 
26 

2014 
£m

(2)
(126) 
(7) 
(135) 

(2)
(4) 
(31) 
32 
(5) 
(140) 

Borrowing costs included in the cost of qualifying assets during the year arose on the general borrowing pool and are calculated by applying a 
capitalisation rate of 3.1% (2014: 4.9%) to expenditure on such assets. The amount capitalised in the current year amounted to £9 million  
(2014: £4 million). Tax relief in the current year on capitalised interest totals £0.4 million (2014: £0.6 million).

Finance costs include £57 million incurred in connection with £6.6 billion of firm underwritten debt facilities and other associated transaction costs 
relating to the purchase of Sky Deutschland and Sky Italia. These facilities including the previous revolving credit facility (‘RCF’) have been repaid or 
cancelled during the period with the exception of a £1 billion RCF which remains undrawn. 

5. Profit on disposal of available-for-sale investments
On 17 July 2014, the Group sold a shareholding of 6.4% in ITV plc, consisting of 259,820,065 ITV shares for an aggregate consideration of £481 million.  
A profit of £429 million was realised on disposal, being the excess of the consideration above the previously written-down value of the shares for 
accounting purposes (£52 million).

On 5 November 2014, the Group sold a further shareholding of 0.8% in ITV plc, consisting of 31,864,665 ITV shares for an aggregate consideration of  
£65 million. A profit of £58 million was realised on disposal, being the excess of the consideration above the previously written-down value of the shares 
for accounting purposes (£7 million).

The Group recognised a gain of £5 million as a result of measuring to fair value its equity interest in Sky Deutschland held prior to the acquisition.  
For further details see note 31.

6. Profit on disposal of associate
On 12 November 2014, the Group transferred a shareholding of 21% in NGC Network International LLC and a shareholding of 21% in NGC Network Latin 
America LLC to 21st Century Fox, Inc. (‘21st Century Fox’) for an aggregate consideration of £410 million as part of the purchase of Sky Italia (see note  
31 for further detail). A profit of £299 million was realised on disposal. 

7. Profit before taxation
Profit before taxation is stated after charging:

Cost of inventories recognised as an expense
Depreciation, impairment and losses (profits) on disposals of property, plant and equipment
Amortisation, impairment and losses (profits) on disposals of intangible assets
Rentals on operating leases and similar arrangements

Foreign exchange
Foreign exchange gains recognised in the income statement during the year amounted to £14 million (2014: losses of £2 million).

2015 
£m
3,331
297
469
70

2014
£m 
2,208
204
228
49

98 

Sky plc

Annual Report 2015Financial statements 
 
 
 
Audit fees
An analysis of auditor’s remuneration is as follows:

Fees payable to the Company’s auditor for the audit of the Company’s annual accounts
Fees payable to the Company’s auditor for the audit of the Company’s subsidiaries
Total audit fees 
Audit-related services
Taxation services 
Other assurance services
Other advisory services
Transaction services
Total non-audit fees

2015 
£m
2.0
0.3
2.3 
0.2
1.5
0.8
11.4
 1.9 
15.8

2014
£m
1.3
0.3
1.6
0.2
0.5
0.1
–
 0.6 
1.4

Non-audit fees payable to the Company’s auditor in the UK principally comprise transaction related services including reporting accountant services, 
comfort procedures in relation to debt issuance and programmes and acquisition-related tax services. Other assurance services principally relate to  
The Bigger Picture assurance and the interim review.

Deloitte Germany and Deloitte Italy provided non-audit services to Sky Deutschland and Sky Italia prior to their acquisition by the Group on 12 November 
2014. These principally comprised technology consulting and advisory services. As described in the Report of the Audit Committee, a comprehensive 
review and reorganisation of these services was performed following the acquisition date in order to ensure the continued independence of Deloitte LLP 
as auditors of the Group. The total fees for non-audit services provided to Sky Deutschland and Sky Italia in the full year ended 30 June 2015 were  
£15.7 million and the table above includes those services provided to Sky Deutschland and Sky Italia by Deloitte since 12 November 2014. 

Total audit fees payable to the Group’s component auditors of Sky Deutschland and Sky Italia in the full year ended 30 June 2015 were £1.1 million.  
The Group’s component auditors of Sky Deutschland and Sky Italia also provided non-audit services to the Group during the year, none of which 
compromised their independence in respect of their reporting to the Group’s auditor and their respective local reporting requirements.

8. Employee benefits and key management compensation
a) Group employee benefits

Wages and salaries
Social security costs
Costs of employee share option schemes1
Contributions to the Group’s pension schemes2

2015 
£m
1,040
159
96
39
1,334

2014
£m 
844
101
60
39
1,044

1 
2 

£91 million charge relates to equity-settled share-based payments (2014: £60 million charge) and £5 million charge relates to cash-settled share-based payments (2014: nil).
The Group operates defined contribution pension schemes. The pension charge for the year represents the cost of contributions payable by the Group to the schemes  
during the year. The amount payable to the schemes by the Group at 30 June 2015 was £5 million (2014: £5 million).

The average monthly number of full-time equivalent persons (including temporary employees) employed by the Group during the year was as follows:

Channels and services
Customer service, sales and marketing
Transmission and technology
Management and administration

2015 
Number
5,089
15,487
4,156
2,328
27,060

2014
Number 
3,477
13,035
3,257
1,072
20,841

There are approximately 921 (2014: 497) temporary staff included within the average number of full-time equivalent persons employed by the Group.

b) Key management compensation (see note 30d)

Short-term employee benefits
Share-based payments

2015 
£m
6
8
14

2014
£m 
6
7
13

Post-employment benefits were less than £1 million (2014: less than £1 million). The amounts disclosed for key management compensation are included 
within the disclosures in note 8(a).

99

Annual Report 2015Sky plcFinancial statementsStrategic reportGovernanceFinancial statementsShareholder information 
 
 
 
Notes to the consolidated financial statements
(continued)

9. Taxation
a) Taxation recognised in the income statement

Current tax expense
Current year – UK
Adjustment in respect of prior years – UK
Current year – Overseas
Total current tax charge
Deferred tax expense
Origination and reversal of temporary differences – UK
Adjustment in respect of prior years – UK
Origination and reversal of temporary differences – Overseas
Adjustment in respect of prior years – Overseas
Total deferred tax (credit) charge
Taxation

b) Taxation recognised directly in equity

Current tax credit relating to share-based payments
Deferred tax credit relating to share-based payments
Deferred tax charge (credit) relating to cash flow hedges

2015 
£m

229
(39)
62
252

(21)
21
(67)
(1)
(68)
184

2015 
£m
(2)
(15)
20
3

c) Reconciliation of effective tax rate
The tax expense for the year is lower (2014: lower) than the expense that would have been charged using the blended rate of corporation tax  
in the UK (20.75%) applied to profit before tax. The applicable enacted or substantively enacted effective rate of UK corporation tax for the year  
was 20.75% (2014: 22.5%). The differences are explained below:

Profit before tax from continuing operations:
Profit before tax multiplied by blended rate of corporation tax in the UK of 20.75% (2014: 22.5%)
Effects of:
Different statutory tax rates of overseas jurisdictions
Disposal of Group investments
Net effect of other non-taxable/non-deductible items
Effect of tax rate changes
Adjustments in respect of prior years
Taxation

10. Earnings per share
The weighted average number of shares for the year was:

Ordinary shares
ESOP trust ordinary shares
Basic shares
Dilutive ordinary shares from share options
Diluted shares

There are no share options (2014: none) which could potentially dilute earnings per share in the future, but which have been excluded from the calculation 
of diluted earnings per share as they are anti-dilutive in the year. 

Basic and diluted earnings per share are calculated by dividing the profit for the year attributable to equity shareholders of the parent company into the 
weighted average number of shares for the year. In order to provide a measure of underlying performance, management have chosen to present an 
adjusted profit for the year which excludes items that may distort comparability. Such items arise from events or transactions that fall within the ordinary 
activities of the Group but which management believes should be separately identified to help explain underlying performance.

100  Sky plc

2014
£m 

218
(31)
2
189

5
11
–
–
16
205

2014
£m 
(9) 
–
(8) 
(17) 

2014
£m 
1,025
231 

–
–
(8) 
2 
(20) 
205

2015 
£m
1,516
315

(12)
(125)
28
(3)
(19)
184

2015 
Millions of 
shares
1,706
(16)
1,690
21
1,711

2014 
Millions of 
shares 
1,581
(19)
1,562
14
1,576

Annual Report 2015Financial statements 
 
 
 
Profit from continuing operations
Loss attributable to non-controlling interests
Profit from continuing operations attributable to equity shareholders of the parent company
Profit from discontinued operations
Profit attributable to equity shareholders of the parent company

Reconciliation from profit from continuing operations attributable to equity shareholders of the parent company to adjusted 
profit for the year attributable to equity shareholders of the parent company
Profit for the year from continuing operations attributable to equity shareholders of the parent company
Advisory and transaction fees and finance costs incurred on the purchase of Sky Deutschland and Sky Italia (see note 31)
Costs relating to corporate restructuring and efficiency programmes (see note 2)
Costs relating to the integration of Sky Deutschland and Sky Italia in the enlarged Group (see note 31)
Costs relating to the integration of the O2 consumer broadband and fixed-line telephony business
Net credit received following termination of an escrow agreement with a current wholesale operator
Amortisation of acquired intangible assets
Profit on disposal of available-for-sale investments (see note 5)
Profit on disposal of associate (see note 6)
Remeasurement of all derivative financial instruments not qualifying for hedge accounting and hedge ineffectiveness (see note 4)
Tax adjusting items and the tax effect of above items
Adjusted profit for the year attributable to equity shareholders of the parent company

Earnings per share from profit for the year
Basic
Continuing operations
Discontinued operations
Total

Diluted
Continuing operations
Discontinued operations
Total

Adjusted earnings per share from adjusted profit for the year
Basic
Diluted

11. Dividends

Dividends declared and paid during the year
2013 Final dividend paid: 19.00p per ordinary share
2014 Interim dividend paid: 12.00p per ordinary share
2014 Final dividend paid: 20.00p per ordinary share
2015 Interim dividend paid: 12.30p per ordinary share

2015 
£m
1,332
5
1,337
620
1,957

2015 
£m

1,337
107
105
10
–
–
228
(492)
(299)
18
(67)
947

2014 
£m
820
–
820
45
865

2014
£m 

820
–
40
–
49
(13)
23
–
–
5
(32)
892 

2015
pence

2014
pence

79.1p
36.7p
115.8p

78.2p
36.2p
114.4p

56.0p
55.3p

2015 
£m

–
–
340
209
549

52.5p
2.9p
55.4p

52.0p
2.9p
54.9p

57.1p
56.6p

2014
£m 

298
187
–
–
485

The 2015 final dividend proposed is 20.5 pence per ordinary share being £349 million. The dividend was not declared at the balance sheet date and is 
therefore not recognised as a liability as at 30 June 2015.

Dividends are paid between Group companies out of profits available for distribution subject to, inter alia, the provisions of the companies’ articles of 
association and the Companies Act 2006. The ESOP has waived its rights to dividends.

101

Annual Report 2015Sky plcFinancial statementsStrategic reportGovernanceFinancial statementsShareholder information 
 
 
 
 
Notes to the consolidated financial statements
(continued)

12. Goodwill

Carrying value
At 1 July 2013
Other
At 30 June 2014
Purchase of Sky Deutschland 
Purchase of Sky Italia
Disposal of Sky Bet
Foreign exchange movements
Other
At 30 June 2015

£m 

999
20
1,019
2,848
752
(149)
(344)
34
4,160

Goodwill has principally arisen from the Group’s purchases of Sky Deutschland, Sky Italia, British Interactive Broadcasting (‘BiB’), Easynet’s  
UK broadband network assets and residential activities, 365 Media’s content activities, Amstrad, Living TV, The Cloud and the O2 consumer broadband 
and fixed-line telephony business.

Goodwill, allocated by cash generating unit, is analysed as follows:

UK & Ireland1
Germany & Austria2
Italy3
Betting and gaming4

2015 
£m
904
2,576
680
–
4,160

2014
£m 
870
–
–
149
1,019

Impairment reviews were performed on these goodwill balances at 30 June 2015, which did not indicate impairment. 

Recoverable amounts for each of the cash generating units were calculated on the basis of value in use, using cash flows calculated for the next five years 
as forecast by management. A long-term growth rate of 3% was applied to all units in order to extrapolate cash flow projections beyond this period  
(2014: 3%). The cash flows of the UK & Ireland CGU were discounted using a pre-tax discount rate of 8% (2014: 8%), the cash flows of the Germany & 
Austria CGU were discounted using a pre-tax discount rate of 7% and the cash flows of the Italy CGU were discounted using a pre-tax discount rate of 8%.

In determining the applicable discount rate, management applied judgement in respect of several factors, which included, inter alia: assessing the risk 
attached to future cash flows and making reference to the capital asset pricing model (the ‘CAPM’). Management gave consideration to the selection of 
appropriate inputs to the CAPM, which included the risk free rate, the equity risk premium and a measure of systematic risk. Management also considered 
capital structure and an appropriate cost of debt in arriving at the discount rate. 

The key assumptions, on which the forecast five-year cash flows of each unit were based, include the number of gross customer additions, the rate of 
churn, the average revenue per user, levels of programming spend, acquisition costs per customer and anticipated changes in the product mix and 
marketing mix of the broadcast activities. The values assigned to each of these assumptions were determined based on the extrapolation of historical 
trends within the Group, and external information on expected future trends in the entertainment and communications industry in each territory.

1. UK & Ireland
Formerly known as the Broadcast unit, the UK & Ireland unit includes goodwill arising from the purchase of BiB, Easynet’s UK broadband network assets 
and residential activities, 365 Media’s content activities, Amstrad, Living TV, The Cloud and the O2 consumer broadband and fixed-line telephony business. 
The UK & Ireland unit includes intangibles with indefinite lives of £25 million (2014: £25 million).

2. Germany & Austria
The Germany & Austria unit includes goodwill arising from the purchase of Sky Deutschland. For further details, see note 31.

3. Italy
The Italy unit includes goodwill arising from the purchase of Sky Italia. The Italy unit includes intangibles with indefinite lives of £457 million. For further 
details, see note 31.

4. Betting and gaming
The betting and gaming unit was comprised of goodwill arising on the purchase of the Sports Internet Group (‘SIG’) and 365 Media’s betting activities, 
which were included within Sky Bet. A controlling stake in Sky Bet was sold on 19 March 2015 and the identifiable goodwill attributable to the CGU was 
included within the Group’s profit on disposal. See note 3 for further details.

102  Sky plc

Annual Report 2015Financial statements 
 
13. Intangible assets

Internally 
generated 
intangible 
assets 
£m 

Software 
development 
(external) 
and software 
licences 
£m 

Customer
contracts
and related
customer
relationships 
£m

Other 
intangible 
assets 
£m

Trademarks
£m

Internally 
generated 
intangible 
assets 
not yet 
available 
for use 
£m

Acquired 
intangible 
assets 
not yet 
available 
for use  
£m 

Cost
At 1 July 2013
Additions from business combinations
Additions
Disposals
Transfers
At 30 June 2014
Additions from business combinations
Additions
Disposals
Transfers
Foreign exchange movements
At 30 June 2015
Amortisation
At 1 July 2013
Amortisation
Disposals
Impairments
At 30 June 2014
Amortisation
Disposals
Impairments
Foreign exchange movements
At 30 June 2015
Carrying amounts
At 1 July 2013
At 30 June 2014
At 30 June 2015

18
–
–
–
–
18
457
5
(4)
–
–
476

6
1
–
–
7
1
(4)
–
–
4

12
11
472

386
–
87
(18)
43
498
–
76
(18)
60
–
616

181
76
(18)
–
239
84
(18)
4
–
309

205
259
307

525
–
36
(14)
11
558
105
75
(145)
22
(12)
603

357
53
(14)
1
397
88
(145)
1
(1)
340

168
161
263

197
6
–
–
–
203
3,070
–
–
–
(294)
2,979

16
32
–
–
48
231
–
–
(8)
271

181
155
2,708

274
2
64
(3)
1
338
28
60
(1)
2
(1)
426

209
64
(3)
1
271
60
(1)
–
–
330

65
67
96

30
–
84
–
(43)
71
–
111
–
(60)
–
122

–
–
–
–
–
–
–
–
–
–

30
71
122

Total  
£m 

1,487
8
312
(35)
–
1,772
3,681
362
(168)
–
(309)
5,338

769
226
(35)
2
962
464
(168)
5
(9)
1,254

57
–
41
–
(12)
86
21
35
–
(24)
(2)
116

–
–
–
–
–
–
–
–
–
–

57
86
116

718
810
4,084

The Group’s internally generated intangible assets relate principally to software development associated with our customer management systems  
and set-top boxes. The Group’s other intangible assets mainly include copyright licences and connection fees.

The estimated future amortisation charge on intangible assets with finite lives for each of the next five years is set out below. It is likely that future 
amortisation will vary from the figures below as the estimate does not include the impact of any future investments, disposals or capital expenditure.

Estimated amortisation charge

2016 
£m
598

2017 
£m
427

2018  
£m 
356

2019  
£m 
301

2020  
£m 
242

103

Annual Report 2015Sky plcFinancial statementsStrategic reportGovernanceFinancial statementsShareholder informationNotes to the consolidated financial statements
(continued)

13. Intangible assets (continued)
Within intangible assets there are certain assets with indefinite useful lives. The carrying value of these assets is £482 million (2014: £25 million). 

As part of the acquisition of Sky Italia the Group acquired the rights to use trademarks in certain territories. The rights to use trademarks in certain 
territories are considered to have indefinite lives because the Group has the intention and ability to consume these rights over an indefinite period.  
An impairment review of the assets is performed annually as part of the Group’s impairment reviews of its CGUs (note 12).

Included within customer contracts and related customer relationships are intangible assets with a net book value of £1,522 million (2014: nil) and a 
remaining useful life of 15 years relating to the acquired customer base in Germany & Austria and intangible assets with a net book value of £1,057 million 
(2014: nil) and a remaining useful life of 15 years relating to the acquired customer base in Italy. 

14. Property, plant and equipment

Cost
At 1 July 2013
Additions
Disposals
Transfers
At 30 June 2014
Additions from business combinations
Additions
Disposals
Transfers
Foreign exchange movements
At 30 June 2015
Depreciation
At 1 July 2013
Depreciation
Disposals
Foreign exchange movements
At 30 June 2014
Depreciation
Impairments
Disposals
Foreign exchange movements
At 30 June 2015
Carrying amounts
At 1 July 2013
At 30 June 2014
At 30 June 2015

Freehold
land and
buildings1,2

£m

Leasehold 
improvements 
£m 

Equipment, 
furniture 
and 
fixtures 
£m 

Owned 
set-top boxes
£m

Assets 
not yet 
available 
for use 
£m 

334
4
–
31
369
–
3
(5)
24
–
391

46
8
–
–
54
10
2
(5)
–
61

288
315
330

58
–
(1)
–
57
38
3
–
–
(3)
95

34
7
(1)
–
40
10
–
–
–
50

24
17
45

1,387
131
(74)
34
1,478
73
105
(78)
39
(8)
1,609

711
193
(74)
(1)
829
194
4
(78)
(1)
948

676
649
661

–
–
–
–
–
355
16
(8)
45
(36)
372

–
–
–
–
–
84
–
(3)
(2)
79

–
–
293

53
119
–
(65)
107
64
261
(1)
(108)
(6)
317

–
–
–
–
–
–
–
–
–
–

53
107
317

Total3 
£m 

1,832
254
(75)
–
2,011
530
388
(92)
–
(53)
2,784

791
208
(75)
(1)
923
298
6
(86)
(3)
1,138

1,041
1,088
1,646

1 

2 
3 

The amounts shown include assets held under finance leases with a net book value of £31 million (2014: £14 million). The cost of these assets was £48 million (2014: £23 million)  
and the accumulated depreciation was £17 million (2014: £9 million). Depreciation charged during the year on such assets was £8 million (2014: £2 million).
Depreciation was not charged on £88 million of land (2014: £88 million).
As part of the disposal of Sky Bet, which has been treated as a discontinued operation (note 3), property, plant and equipment with a carrying value of £9 million was disposed of.  
In addition, £4 million of depreciation relating to Sky Bet forms part of discontinued operations (2014: £4 million).

104  Sky plc

Annual Report 2015Financial statements 
15. Investments in joint ventures and associates
A list of the Group’s investments in joint ventures and associates, including the name, country of incorporation and proportion of ownership interest  
is given in note 33 to the consolidated financial statements. 

The movement in joint ventures and associates during the year was as follows:

Share of net assets:
At 1 July
Movement in net assets
– Funding, net of repayments
– Dividends received
– Share of profits
– Acquisition of associate 1
– Disposal of associates2
– Exchange differences on translation of foreign joint ventures and associates
At 30 June

2015  
£m 

173

10
(25)
28
86
(149)
10
133

2014  
£m 

164

6 
(32) 
35 
– 
– 
– 
173 

1 
2 

During the year, the Group sold a controlling stake in Sky Bet and retained an equity stake of 20% in Sky Bet. See note 3 for further details.
During the year, the Group disposed of its interest in NGC Network International LLC and NGC Network Latin America LLC. See note 6 for further details. 

The Group’s share of any capital commitments and contingent liabilities of associates and joint ventures is shown in note 28.

a) Investments in associates
For the period between the date of completion of the sale of the controlling stake in Sky Bet and 30 June 2015, its revenue was £80 million and profit for 
the period was £13 million.

For the period between 1 July 2014 and the disposal of NGC Network International LLC and NGC Network Latin America LLC, their revenue was £119 million 
and profit for the period was £36 million.

b) Investments in joint ventures
Representing the Group’s share of each joint venture:

Non-current assets
Current assets
Current liabilities
Non-current liabilities
Shareholders’ equity
Revenue
Expense
Taxation
Share of profit from joint ventures

2015 
£m
12
77
(36)
(61)
(8)
106
(91)
(3)
12

2014
£m 
26 
66 
(74) 
(1) 
17 
93 
(77) 
(3) 
13

The aggregate carrying amount of the investments in joint ventures and associates that are not individually material for the Group is £44 million as at 30 
June 2015 (2014: £41 million).

16. Available-for-sale investments

Listed investments 
Unlisted investments

2015 
£m
3
28
31

2014
£m 
518
15
533 

The listed investments include nil (2014: £514 million) relating to the Group’s investment in ITV. The Group’s listed investments are carried at fair value 
and the fair value is determined with reference to the equity share price at the balance sheet date. Unlisted investments consist of minority equity  
stakes in a number of technology and start-up companies.

On 17 July 2014, the Group sold a shareholding of 6.4% in ITV plc, consisting of 259,820,065 ITV shares for an aggregate consideration of £481 million.  
A profit of £429 million was realised on disposal, being the excess of the consideration above the previously written-down value of the shares for 
accounting purposes (£52 million).

On 5 November 2014, the Group sold a further shareholding of 0.8% in ITV plc, consisting of 31,864,665 ITV shares for an aggregate consideration  
of £65 million. A profit of £58 million was realised on disposal, being the excess of the consideration above the previously written-down value of  
the shares for accounting purposes (£7 million).

105

Annual Report 2015Sky plcFinancial statementsStrategic reportGovernanceFinancial statementsShareholder information 
 
Notes to the consolidated financial statements
(continued)

17. Deferred tax
i) Recognised deferred tax assets (liabilities)

At 1 July 2013
Credit (charge) to income
Credit to equity
Acquisition of subsidiaries
Effect of change in tax rate
– Income
– Equity
At 30 June 2014
(Charge) credit to income
Credit (charge) to equity
Acquisition of subsidiaries
Effect of change in tax rate
– Income
Foreign exchange movements
At 30 June 2015

Accelerated 
tax 
depreciation
£m 
(1)
4
–
–

Intangibles on 
business 
combinations
£m
–
–
–
1

Tax losses 
£m 
–
–
–
–

Short-term 
temporary 
differences 
£m 
5
(1)
–
–

Share-based 
payments 
temporary 
differences 
£m 
49
(18)
1
–

Financial 
instruments 
temporary 
differences 
£m 
(16)
1
9
–

–
–
3
(28)
–
–

3
2
(20)

–
–
1
61
–
(895)

–
81
(752)

–
–
–
21
–
589

–
(57)
553

–
–
4
(3)
–
90

–
(8)
83

(3)
(1)
28
16
15
–

–
–
59

1
(1)
(6)
(2)
(20)
(1)

–
–
(29)

Total 
£m 
37
(14)
10
1

(2)
(2)
30
65
(5)
(217)

3
18
(106)

Deferred tax assets have been recognised at 30 June 2015 and 30 June 2014 on the basis that, from management’s current forecast of the Group’s 
entities, it is probable that there will be suitable taxable profits against which these assets can be utilised. The fair value of deferred tax assets in excess 
of deferred tax liabilities arising on acquisition of Sky Deutschland was £115 million on acquisition, and has a carrying value of £147 million as at 30 June 
2015. The majority of the deferred tax asset relates to tax losses. It is concluded to be probable that there will be suitable future taxable profits against 
which the deferred tax assets can be utilised taking account of the current forecast of Sky Deutschland’s results.

Deferred tax assets and liabilities are measured at the tax rates that are expected to apply in the periods in which they reverse. The UK Government 
announced a reduction in the main rate of UK corporation tax to 19% with effect from 1 April 2017 and to 18% from 1 April 2020. These changes have not 
been substantively enacted and have not therefore been included in the figures above. The impact of the future rate reductions will be accounted for to 
the extent that they are enacted at future balance sheet dates, however it is estimated that this will not have a material impact on the Group. The rate 
enacted or substantively enacted for the relevant periods of reversal is 20% as at 30 June 2015 (2014: 20%) in the UK, 31.4% in Italy and 27.4% in Germany. 

Certain deferred tax assets and liabilities have been offset jurisdiction by jurisdiction:

Deferred tax assets
Deferred tax liabilities

ii) Unrecognised deferred tax assets

Tax losses arising from trading
Tax losses arising from capital disposals and provisions against investments

2015 
£m
175
(281)
(106)

2015 
£m
219
278
497

2014
£m 
52 
(22)
30

2014
£m 
245
283
528

Deferred tax assets have not been recognised in respect of these items because it is not probable that future taxable profits will be available against 
which the Group can utilise the losses. 

At 30 June 2015, a deferred tax asset of £9 million (2014: £9 million) principally arising from UK trading losses in the Group, has not been recognised. These 
losses can only be offset against taxable profits generated in the entities concerned. There is currently insufficient evidence to support the recognition of 
a deferred tax asset relating to these losses. The UK trading losses can be carried forward indefinitely.

At 30 June 2015, a deferred tax asset of £210 million (2014: £236 million) has not been recognised in respect of overseas trading losses on the basis that it 
is not probable that these temporary differences will be utilised. These losses include £207 million (2014: £233 million) with respect to the Group’s German 
holding company’s former investment in KirchPayTV and £3 million (2014: £3 million) with respect to other subsidiaries. 

At 30 June 2015, a deferred tax asset of £274 million (2014: £274 million) has not been recognised in respect of capital losses related to the Group’s former 
investment in KirchPayTV, on the basis that utilisation of these temporary differences is not probable. At 30 June 2015, the Group also has capital losses 
with a tax value estimated to be £4 million (2014: £9 million) including impairment of a football club and other investments, which have not been 
recognised as a deferred tax asset, on the basis that it is not probable that they will be utilised. The capital losses can be carried forward indefinitely.

106  Sky plc

Annual Report 2015Financial statements 
 
 
18. Inventories

Television programme rights
Set-top boxes and related equipment
Other inventories
Current inventory
Non-current programme distribution rights
Total inventory

2015 
£m
811
26
10
847
31
878

At 30 June 2015, 75% (2014: 81%) of the television programme rights and 100% (2014: 100%) of set-top boxes and related equipment and other  
inventories is expected to be recognised in the income statement within 12 months.

19. Trade and other receivables

Gross trade receivables
Less: provision for impairment of receivables
Net trade receivables
Amounts receivable from joint ventures and associates
Amounts receivable from other related parties
Prepayments
Accrued income
VAT
Other
Current trade and other receivables
Prepayments
Amounts receivable from joint ventures and associates
Other receivables
Non-current trade and other receivables
Total trade and other receivables

Included within current trade and other receivables is nil (2014: nil) which is due in more than one year.

The ageing of the Group’s net trade receivables which are past due but not impaired is as follows:

Up to 30 days past due date
30 to 60 days past due date
60 to 120 days past due date
120+ days past due date

2015 
£m
337
(70)
267
19
26
499
216
3
66
1,096
6
70
10
86
1,182

2015 
£m
27
8
4
1
40

The Directors consider that the carrying amount of trade and other receivables approximates their fair values. The Group is exposed to  
credit risk on its trade and other receivables, however the Group does not have any significant concentrations of credit risk, with exposure  
spread over a large number of counterparties and customers. Trade receivables principally comprise amounts outstanding from subscribers,  
advertisers and other customers.

2014
£m 
488
50
8
546
20
566

2014
£m 
235 
(95) 
140
7
5
279
179
2
23
635
4
–
3
7
642

2014
£m 
27
3
2
–
32

Provisions for doubtful debts

Balance at beginning of year
Amounts utilised
Provided during the year
Balance at end of year

2015 
£m
95
(65)
40
70

2014
£m 
89
(27)
33
95

107

Annual Report 2015Sky plcFinancial statementsStrategic reportGovernanceFinancial statementsShareholder information 
 
 
 
Notes to the consolidated financial statements
(continued)

20. Trade and other payables

Trade payables
Amounts owed to joint ventures and associates
Amounts owed to other related parties
VAT
Accruals
Deferred income
Other
Current trade and other payables
Trade payables
Amounts owed to other related parties
Deferred income
Other
Non-current trade and other payables
Total trade and other payables

2015 
£m
1,361
16
175
155
1,160
401
162
3,430
31
5
6
52
94
3,524

2014
£m 
802
11
124
169
747
318
115
2,286
23
10
5
18
56
2,342

The Directors consider that the carrying amount of trade and other payables approximates their fair values. Trade payables principally  
comprise amounts outstanding for programming purchases and ongoing costs.

21. Provisions

Current liabilities
Restructuring provision1
Customer-related 
provisions2
Other provisions3

Non-current liabilities
Other provisions4
Employee benefit 
obligations5

At
1 July
2013
£m

Provided
during
the year
£m 

Utilised
during
the year
£m 

At
1 July
2014
£m

Acquisition 
of 
subsidiaries
£m 

Disposal of 
subsidiaries
£m 

Reclassified 
during the 
year 
£m 

Provided 
during 
the year 
£m 

Utilised 
during 
the year 
£m 

Foreign 
exchange 
movement 
£m

At
30 June
2015
£m 

16

41
37
94

14

–
14

14

–
6
20

10

–
10

(8)

(39)
(19)
(66)

(10)

–
(10)

22

2
24
48

14

–
14

10

–
3
13

20

30
50

–

–
–
–

(6)

–
(6)

–

–
–
–

6

–
6

9

31
34
74

25

–
25

(19)

–
(12)
(31)

(6)

(1)
(7)

(1)

–
–
(1)

(2)

(3)
(5)

21

33
49
103

51

26
77

1 
2 
3  
4 

5 

These provisions relate to costs incurred as part of corporate restructuring and efficiency programmes.
These provisions include costs of a programme to replace aged customer equipment. 
Included in current other provisions are amounts provided for legal disputes and warranty liabilities.
Included within non-current other provisions are amounts provided for onerous contracts for property leases and maintenance. The timing of the cash flows are dependent  
on the terms of the leases, but are expected to continue up to August 2016.
During the year, the Group acquired employee benefit obligations as part of its acquisition of Sky Deutschland and Sky Italia on 12 November 2014. These obligations are described 
further below. 

Employee benefit obligations

Sky Deutschland defined benefit obligations
Sky Italia employee benefit obligations

Acquired at
12 November
2014
£m
10 
20
30

Pension
payments
£m 
–
(1)
(1)

Actuarial
losses
(gains)
£m
1
(1)
–

Foreign 
exchange 
movement 
£m
(1)
(2)
(3)

At
30 June
2015
£m 
10
16
26

108  Sky plc

Annual Report 2015Financial statements 
 
 
 
 
 
 
a) Sky Deutschland
Sky Deutschland operates unfunded final salary defined benefit pension plans that are not covered by plan assets. These plans were closed to  
future accrual. The total defined benefit obligation at 30 June 2015 was £10 million. The amount of the pension entitlement depends on the salary  
of the respective employee at the time of retirement. Employee benefit obligations will be funded out of current and future earnings. 

The present value of the obligations was measured using the projected unit credit method applying the following principal assumptions:

•  Actuarial projections (including assumptions about cost-of-living increases, salary increases, etc.) were made to value the future benefits expected  
to be paid by the post-employment plan in the event of mortality (both during and after employment), disability and early retirement. Seniority and 
rates of employee turnover as well as salary and benefit levels at the measurement date were also taken into account in projecting future benefits;

•  The average present value at the measurement date has been calculated on the basis of the assumed annual discount rate and the probability  

of services being rendered;

•  The following specific assumptions have been used:

 – Annual discount rate of 2.45%;

 – Annual growth rate of 2.00%;

 – Annual salary growth rate of 2.50%; and

 – Annual fluctuation rate employees of 7.00%

Since there are no plan assets as defined by IAS 19 (revised 2011) and all actuarial gains and losses are recognised when incurred, the present value of  
the defined benefit obligation of the pension obligations and the obligations similar to pensions is equivalent to the provision recognised on the balance 
sheet.

Reasonably possible changes to these assumptions would not have a material impact on the provision.

The weighted average maturity of the defined benefit obligation is 21 years as of the balance sheet date.

Expected pension payments in the year to 30 June 2016 are less than £1 million.

b) Sky Italia
Sky Italia’s employee benefit obligations relate to a provision for employee retirement, determined using actuarial techniques (as discussed further  
below) and regulated by Article 2120 of the Italian Civil Code. These plans were closed to future accrual. The total employee benefit obligation at  
30 June 2015 was £16 million. The benefit is paid upon retirement as a lump sum, the amount of which corresponds to the total of the provisions  
accrued during the employees’ service period based on payroll costs as revalued until retirement. Employee benefit obligations will be funded out  
of current and future earnings.

The present value of the obligations was measured using the projected unit credit method applying the following principal assumptions:

•  Actuarial projections (including assumptions about cost-of-living increases, salary increases, etc.) were made to value the future benefits expected  
to be paid by the post-employment plan in the event of mortality (both during and after employment), disability and early retirement. Seniority and 
rates of employee turnover as well as salary and benefit levels at the measurement date were also taken into account in projecting future benefits;

•  The average present value at the measurement date has been calculated on the basis of the assumed annual discount rate and the probability  

of services being rendered;

•  The following specific assumptions have been used:

 – Annual discount rate of 0.12%;

 – Annual inflation rate of 0.10%;

 – Annual revaluation rate of 1.58%;

 – Annual fluctuation rate employees of 5.39%; and

 – Annual mortality rate of 0.10%.

Since there are no plan assets as defined by IAS 19 (revised 2011) and all actuarial gains and losses are recognised when incurred, the present value  
of the defined benefit obligation of the pension obligations and the obligations similar to pensions is equivalent to the provision recognised on the 
balance sheet.

Reasonably possible changes to these assumptions would not have a material impact on the provision.

The weighted average maturity of the defined benefit obligation is 17 years as of the balance sheet date.

Expected pension payments in the year to 30 June 2016 are less than £1 million.

109

Annual Report 2015Sky plcFinancial statementsStrategic reportGovernanceFinancial statementsShareholder informationNotes to the consolidated financial statements
(continued)

22. Borrowings

Current borrowings
Loan Notes 
US$750 million of 5.625% Guaranteed Notes repayable in October 2015
Obligations under finance leases(ii)

Non-current borrowings
US$750 million of 5.625% Guaranteed Notes repayable in October 2015
£400 million of 5.750% Guaranteed Notes repayable in October 2017(i)
US$750 million of 6.100% Guaranteed Notes repayable in February 2018(i)
US$582.8 million of 9.500% Guaranteed Notes repayable in November 2018(i)
US$750 million of 2.625% Guaranteed Notes repayable in September 2019(i)
€600 million of Floating Rate Notes repayable in April 2020(i)
£450 million of 2.875% Guaranteed Notes repayable in November 2020(i)
€1,500 million of 1.500% Guaranteed Notes repayable in September 2021(i)
US$800 million of 3.125% Guaranteed Notes repayable in November 2022(i)
€850 million of 1.875% Guaranteed Notes repayable in November 2023(i)
US$1,250 million of 3.750% Guaranteed Notes repayable in September 2024(i)
€1,000 million of 2.500% Guaranteed Notes repayable in September 2026(i)
£300 million of 6.000% Guaranteed Notes repayable in May 2027(i)
£300 million of 4.000% Guaranteed Notes repayable in November 2029(i)
€400 million of 2.750% Guaranteed Notes repayable in November 2029(i)
US$350 million of 6.500% Guaranteed Notes repayable in October 2035(i)
Loan Notes
Obligations under finance leases(ii)

2015 
£m

4
468
22
494

–
399
474
372
477
425
445
1,058
504
602
787
705
296
297
281
218
2
76
7,418

2014
£m 

–
–
11
11

434
400
442
353
–
–
–
–
466
–
–
–
296
–
–
201
1
65
2,658

(i) Guaranteed Notes
At 30 June 2015, the Group had in issue the following Guaranteed Notes, which were issued by the Company:

US$750 million of 6.100% Guaranteed Notes repayable in February 2018
US$582.8 million of 9.500% Guaranteed Notes repayable in November 2018
£450 million of 2.875% Guaranteed Notes repayable in November 2020

US$750 million of 2.625% Guaranteed Notes repayable in September 2019
€600 million of Floating Rate Notes repayable in April 2020
€1,500 million of 1.500% Guaranteed Notes repayable in September 2021
US$800 million of 3.125% Guaranteed Notes repayable in November 2022
€850 million of 1.875% Guaranteed Notes repayable in November 2023
US$1,250 million of 3.750% Guaranteed Notes repayable in September 2024
€1,000 million of 2.500% Guaranteed Notes repayable in September 2026
£300 million of 6.000% Guaranteed Notes repayable in May 2027
£300 million of 4.000% Guaranteed Notes repayable in November 2029
€400 million of 2.750% Guaranteed Notes repayable in November 2029

Hedged
Value*
£m
387
389
450
1,226

Hedged
Value*
€m
581
600
1,500
689
850
969
1,000
411
399
400
7,399

Interest Rate Hedging

Hedged Interest Rates

Fixed
£m
290
260
–
550

Floating
£m
97
129
450
676

Fixed 
6.829%
7.091%
–

Floating
6m LIBOR +1.892%
6m LIBOR +5.542%
3m LIBOR +1.230%

Interest Rate Hedging

Hedged Interest Rates

Fixed
€m
–
–
1,500
689
850
969
1,000
411
399
400
6,218

Floating
€m
581
600
–
–
–
–
–
–
–
–
1,181

Fixed 
–
–
1.500%
2.118%
1.875%
2.187%
2.500%
5.006%
3.122%
2.750%

Floating
3m EURIBOR +0.656%
3m EURIBOR +0.750%
–
–
–
–
–
–
–
–

110  Sky plc

Annual Report 2015Financial statements 
 
 
 
 
At 30 June 2015, the Group had in issue the following Guaranteed Notes, which were issued by Sky Group Finance plc:

US$750 million of 5.625% Guaranteed Notes repayable in October 2015
£400 million of 5.750% Guaranteed Notes repayable in October 2017
US$350 million of 6.500% Guaranteed Notes repayable in October 2035

Interest Rate Hedging

Hedged Interest Rates

Hedged
Value*
£m
428
400
200
1,028

Fixed
£m
171
350
200
721

Floating
£m
257
50
–
307

Fixed 
5.427%
5.750%
5.826%

Floating
6m LIBOR + 0.698%
6m LIBOR – 0.229%
–

At 30 June 2014, the Group had in issue the following Guaranteed Notes, which were issued by the Company:

US$750 million of 6.100% Guaranteed Notes repayable in February 2018
US$582.8 million of 9.500% Guaranteed Notes repayable in November 2018
US$800 million of 3.125% Guaranteed Notes repayable in November 2022
£300 million of 6.000% Guaranteed Notes repayable in May 2027

Interest Rate Hedging

Hedged Interest Rates

Hedged
Value*
£m
387
389
503
300
1,579

Fixed
£m
290
260
503
300
1,353

Floating
£m
97
129
–
–
226

Fixed 
6.829% 
7.091% 
3.226% 
6.000%

Floating
6m LIBOR + 1.892%
6m LIBOR + 5.542%
–
–

At 30 June 2014, the Group had in issue the following Guaranteed Notes, which were issued by Sky Group Finance plc:

US$750 million of 5.625% Guaranteed Notes repayable in October 2015
£400 million of 5.750% Guaranteed Notes repayable in October 2017
US$350 million of 6.500% Guaranteed Notes repayable in October 2035

* Hedged value is the final redemption value including any hedging.

Interest Rate Hedging

Hedged Interest Rates

Hedged
Value*
£m
428
400
200
1,028

Fixed
£m
171
350
200
721

Floating
£m
257
50
–
307

Fixed 
5.427% 
5.750% 
5.826% 

Floating
6m LIBOR + 0.698%
6m LIBOR – 0.229%
–

The Group has a Global Medium-Term Note Programme (the ‘Programme’), which provides the Group with a standardised documentation  
platform for senior debt issuance of up to £5 billion in the major global bond markets. All sterling and euro Guaranteed and Floating Rate Notes issued 
during the year were issued under a £10 billion acquisition related programme. The £300 million of 6.000% Guaranteed Notes maturing in May 2027 have 
been issued under the Group’s historical EMTN Programme.

(ii) Finance leases
The minimum lease payments under finance leases fall due as follows:

Within one year
Between one and five years
After five years

Future finance charges on finance lease liabilities
Present value of finance lease liabilities

The main obligations under finance leases are in relation to:

2015 
£m
22
53
128
203
(105)
98

2014
£m 
11 
39
136
186
(110)
76

(a)  finance arrangements in connection with the broadband network infrastructure. During the year, repayments of £7 million (2014: £7 million) were 

made against the lease. A proportion of these payments have been allocated against the capital outstanding. The lease bears interest at a rate of 
11.1% and expires in November 2039.

(b)  finance arrangements in connection with the contact centre in Dunfermline. During the year, repayments of £1 million (2014: £1 million) were made 

against the lease. A proportion of these payments have been allocated against the capital amount outstanding. The lease bears interest at a rate of 
8.5% and expires in September 2020.

(c)   finance arrangements in connection with datacentre equipment. During the year repayments of £3 million (2014: £3 million) were made against the 
lease. A proportion of these payments have been allocated against the capital amount outstanding. The lease bears interest at a rate of 3.6% and 
expires in June 2016.

(d)  finance arrangements in connection with set-top boxes. During the year repayments of £5 million (2014: nil) were made against the lease. A proportion 
of these payments have been allocated against the capital amount outstanding. The lease bears interest at a rate of 7% and expires in March 2017.

111

Annual Report 2015Sky plcFinancial statementsStrategic reportGovernanceFinancial statementsShareholder information 
 
 
 
 
Notes to the consolidated financial statements
(continued)

22. Borrowings (continued)

(iii) Revolving Credit Facility
The Group has a £1 billion RCF with a maturity date of 30 November 2020, syndicated across 15 counterparty banks, each with a minimum credit rating  
of ‘Baa2’ or equivalent from Standard & Poor’s. At 30 June 2015, the RCF was undrawn (2014: undrawn).

The Group is subject to two financial covenants under the RCF, a maximum leverage ratio and a minimum interest cover ratio, which are tested at the end 
of each six-monthly period. The key financial covenants are the ratio of Net Debt to EBITDA (as defined in the loan agreements) and EBITDA to Net Interest 
Payable (as defined in the loan agreements). Net Debt to EBITDA must be no more than 4.00:1 and EBITDA to Net Interest Payable must be at least 3.50:1. 
The Group was in compliance with these covenants for all periods presented.

(iv) Guarantees
The following guarantees are in place relating to the Group’s borrowings: (a) Sky UK Limited, Sky Subscribers Services Limited, Sky Group Finance plc  
and Sky Telecommunications Services Limited have given joint and several guarantees in relation to the Company’s £1 billion RCF and the outstanding 
Guaranteed and Floating Rate Notes issued by the Company; and (b) the Company, Sky UK Limited, Sky Subscribers Services Limited and Sky 
Telecommunications Services Limited have given joint and several guarantees in relation to the outstanding Guaranteed Notes issued by Sky Group 
Finance plc.

The Company has provided a back-to-back guarantee in favour of 21st Century Fox, Inc. of up to half the annual payment obligations of Sky Deutschland 
Fernsehen GmbH & Co. KG under the 2013-2017 Bundesliga agreement. It has also provided back-to-back guarantees in favour of 21st Century Fox, Inc.  
in relation to UEFA Champions League and other programming obligations of Sky Italia Srl.

23. Derivatives and other financial instruments
Set out below are the derivative financial instruments entered into by the Group to manage its interest rate and foreign exchange risks.

Fair value hedges
Interest rate swaps
Cross-currency swaps
Cash flow hedges
Cross-currency swaps
Forward foreign exchange contracts
Net investment hedges
Cross-currency swaps
Derivatives not in a formal hedge relationship
Cross-currency swaps
Forward foreign exchange contracts
Interest rate swaps
Total

2015

2014

Asset

Liability

Asset

Liability

Fair Value
£m

Notional
£m

Fair Value 
£m 

Notional
£m

Fair Value
£m

Notional
£m

Fair Value 
£m 

Notional
£m

62
18

137
148

150

51
17
–
583

1,275
466

1,435
2,191

1,943

353
244
–
7,907

–
–

(12)
(36)

(3)

(25)
(7)
–
(83)

–
–

503
1,065

400

390
460
260
3,078

77
–

72
33

–

21
2
5
210

767
–

661
764

–

353
217
260
3,022

–
–

(36)
(76)

–

(59)
(4)
–
(175)

–
–

503
1,464

–

390
262
–
2,619

The maturity of the derivative financial instruments is as follows:

In one year or less
Between one and two years
Between two and five years
In more than five years
Total

2015

2014

Asset
£m
130
46
254
153
583

Liability
£m
(22)
(7)
(40)
(14)
(83)

Asset
£m
15
43
132
20
210

Liability
£m
(39)
(25)
(75)
(36)
(175)

The fair value of the Group’s debt-related derivative portfolio at 30 June 2015 was a £378 million net asset (2014: net asset of £80 million) with notional 
principal amounts totalling £7,025 million (2014: £2,934 million). This comprised: net assets of £125 million designated as cash flow hedges (2014: net 
assets of £36 million), net assets of £80 million designated as fair value hedges (2014: net assets of £77 million), net assets of £147 million designated  
as net investment hedges (2014: nil) and net assets of £26 million not designated in a formal hedge relationship (2014: net assets of £33 million).

At 30 June 2015, the carrying value of financial assets that were, upon initial recognition, designated as financial assets at fair value through profit or loss 
was nil (2014: nil).

In the prior year the Group entered into a collar arrangement to manage its exposure to movements in the value of certain available-for-sale investments 
over a period of up to 18 months and with a notional value of £22 million. The collar instrument was not designated for hedge accounting purposes with 
movements in the fair value of the collar being taken to the income statement; this collar arrangement was closed out in the current year. 

112  Sky plc

Annual Report 2015Financial statements 
 
Hedge accounting classification and impact
The Group designated certain interest rate swaps as fair value hedges of interest rate risk and cross-currency swaps as fair value hedges of interest rate 
risk and foreign exchange risk, this represents 25% (2014: 26%) of the total debt related derivative portfolio. Movements in the fair value of the hedged 
items are taken to the income statement and are offset by movements in the fair value of the hedging instruments, to the extent that hedge accounting 
is achieved.

The Group designated certain fixed rate cross-currency swaps as cash flow hedges, this represents 28% (2014: 40%) of the total debt related derivative 
portfolio. As such, the effective portion of the gain or loss on these contracts is reported as a separate component of the hedging reserve, and is then 
reclassified to the income statement in the same periods that the forecast transactions affect the income statement. Cash flows on the swaps occur 
semi-annually up to and inclusive of the relevant bond maturity disclosed in note 22. During the current year, gains of £137 million were removed from  
the hedging reserve and charged to finance costs in the income statement to offset the currency translation movements in the underlying hedged debt  
(2014: losses of £140 million).

The Group designated certain cross-currency swaps as net investment hedges, this represents 33% (2014: nil) of the total debt related derivative portfolio. 
Exchange differences arising from the translation of the net investment in foreign operations are recognised directly in equity. Gains and losses on those 
hedging instruments (which include bonds and cross-currency swaps, and are separately designated as net investment hedges) designated as hedges  
of the net investments in foreign operations are recognised in equity to the extent that the hedging relationship is effective; these amounts are included 
in exchange differences on translation of foreign operations as stated in the statement of comprehensive income. Gains and losses relating to hedge 
ineffectiveness are recognised immediately in the income statement for the period. Gains and losses accumulated in the foreign currency translation 
reserve are included in the income statement when the foreign operation is disposed of. 

The Group designates certain forward foreign exchange contracts and the intrinsic element of options (collars) as cash flow hedges of forecast foreign 
currency sales and purchases. Gains or losses are released from the hedging reserve and recycled to the income statement in the same period as the 
hedged item is recognised. If forecast transactions are no longer expected to occur, any amounts included in the hedging reserve related to that forecast 
transaction would be recognised directly in the income statement. During the current year, losses of £1 million were removed from the hedging reserve  
and credited to operating expense in the income statement (2014: gains of £7 million). Gains of £26 million were removed from the hedging reserve  
and debited to revenue in the income statement (2014: losses of £2 million).

Hedge effectiveness testing is performed quarterly using the dollar-offset approach. The actual movement in the hedging items is compared with  
the movement in the valuation of the hypothetically perfect hedge of the underlying risk at inception, and any ineffectiveness is recognised directly  
in the income statement. For fair value hedges ineffectiveness of £1 million was recognised in the income statement during the current year (2014:  
£1 million). For cash flow hedges ineffectiveness of less than £1 million was recognised in the income statement during the current year (2014: nil).  
For net investment hedges ineffectiveness of nil was recognised in the income statement during the current year (2014: nil).

A hedge relationship is deemed to be effective if the ratio of changes in valuation of the underlying hedged item and the hedging instrument is within  
the range of 80% to 125%. Any relationship which has a ratio outside this range is deemed to be ineffective, at which point hedge accounting is suspended. 
During the year ended 30 June 2015, there were no instances in which the hedge relationship was not highly effective (2014: no instances).

Financial instruments
(a) Carrying value and fair value
The accounting classification of each class of the Group’s financial assets and financial liabilities, together with their fair values, is as follows:

At 30 June 2015
Quoted bond debt
Derivative financial instruments
Trade and other payables
Provisions
Obligations under finance leases
and other borrowings
Available-for-sale investments
Trade and other receivables
Short-term deposits
Cash and cash equivalents
At 30 June 2014
Quoted bond debt
Derivative financial instruments
Trade and other payables
Provisions
Obligations under finance leases
and other borrowings
Available-for-sale investments
Trade and other receivables
Short-term deposits
Cash and cash equivalents

Held to
maturity
investments
£m

Available-
for-sale
£m

Derivatives
deemed held
for trading
£m

Derivatives in
hedging
relationships
£m

Loans and
receivables
£m

Other 
liabilities 
£m 

Total 
carrying 
value 
£m 

Total fair 
value 
£m 

–
–
–
–

–
–
–
1,100
50

–
–
–
–

–
–
–
295
300

–
–
–
–

–
31
–
–
–

–
–
–
–

–
533
–
–
–

–
36
–
–

–
–
–
–
–

–
(35)
–
–

–
–
–
–
–

–
464
–
–

–
–
–
–
–

–
70
–
–

–
–
–
–
–

–
–
–
–

–
–
807
–
1,328

–
–
–
–

–
–
349
–
782

(7,808)
–
(2,894)
(129)

(104)
–
–
–
–

(2,592)
–
(1,788)
(45)

(77)
–
–
–
–

(7,808)
500
(2,894)
(129)

(104)
31
807
1,100
1,378

(2,592)
35
(1,788)
(45)

(77)
533
349
295
1,082

(8,083)
500
(2,894)
(129)

(104)
31
807
1,100
1,378

(2,896)
35
(1,788)
(45)

(77)
533
349
295
1,082

113

Annual Report 2015Sky plcFinancial statementsStrategic reportGovernanceFinancial statementsShareholder information 
 
 
 
 
 
Notes to the consolidated financial statements
(continued)

23. Derivatives and other financial instruments (continued)
The fair values of financial assets and financial liabilities are determined as follows:

•  The fair value of financial assets and financial liabilities with standard terms and conditions and which are traded on active liquid markets  

is determined with reference to quoted market prices; 

•  The fair value of other financial assets and financial liabilities (excluding derivative instruments) is determined in accordance with generally  

accepted pricing models based on discounted cash flow analysis using prices from observable current market transactions and dealer quotes  
for similar instruments; 

•  Foreign currency forward contracts are measured using quoted forward exchange rates and yield curves derived from quoted interest rates  

matching maturities of the contracts; 

•  Interest rate and cross-currency swaps are measured at the present value of future cash flows estimated and discounted based on the  

applicable yield curves derived from quoted interest rates; and 

•  The fair value of obligations under finance leases and other borrowings is estimated by discounting the future cash flows to net present value.  

The fair value of short-term deposits and cash and cash equivalents is equivalent to carrying value due to the short-term nature of these instruments.

The differences between carrying values and fair values reflect unrealised gains or losses inherent in the financial instruments, based on valuations  
as at 30 June 2015 and 30 June 2014. The volatile nature of the markets means that values at any subsequent date could be significantly different  
from the values reported above.

Cash and cash equivalents classified as held to maturity investments comprise money market deposits which have maturity dates of less than  
three months from inception. Money market deposits, enhanced return investments and tri-party repurchase agreements which have maturity  
greater than three months from inception are classified as short-term deposits.

Cash and cash equivalents classified as loans and receivables mainly comprise investments in AAAm rated money market funds which can  
be withdrawn without notice.

(b) Fair value hierarchy
The following table categorises the Group’s financial instruments which are held at fair value into one of three levels to reflect the degree to which 
observable inputs are used in determining their fair values:

At 30 June 2015
Financial assets
Available-for-sale financial instruments
Other investments
Financial assets at fair value through profit or loss
Interest rate swaps
Cross-currency swaps
Forward foreign exchange contracts
Total
Financial liabilities
Financial liabilities at fair value through profit or loss
Cross-currency swaps
Forward foreign exchange contracts
Total
At 30 June 2014
Financial assets
Available-for-sale financial instruments
ITV investment
Other investments
Financial assets at fair value through profit or loss
Interest rate swaps
Cross-currency swaps
Forward foreign exchange contracts
Total
Financial liabilities
Financial liabilities at fair value through profit or loss
Cross-currency swaps
Forward foreign exchange contracts
Total

114  Sky plc

Fair value 
£m 

Level 1
£m

Level 2 
£m 

Level 3 
£m 

31

62
356
165
614

(40)
(43)
(83)

514 
19 

82 
93 
35 
743 

(95) 
(80) 
(175) 

3

–
–
–
3

–
–
–

514 
4 

– 
– 
– 
518 

– 
– 
– 

–

62
356
165
583

(40)
(43)
(83)

– 
– 

82 
94 
34 
210 

(95) 
(80) 
(175) 

28

–
–
–
28

–
–
–

–
15 

– 
– 
– 
15 

–
–
–

Annual Report 2015Financial statements 
 
 
 
 
 
 
 
 
 
 
Level 1
Fair values measured using quoted prices (unadjusted) in active markets 
for identical assets or liabilities.

Level 2
Fair values measured using inputs, other than quoted prices included 
within Level 1, that are observable for the asset or liability either directly  
or indirectly. Derivative financial instrument fair values are present values 
determined from future cash flows discounted at rates derived from 
market source data.

Level 3
Fair values measured using inputs for the asset or liability that are not 
based on observable market data. Certain of the Group’s available-for-
sale financial assets are held at fair value and are categorised as Level 3  
in the fair value hierarchy.

24. Financial risk management
Group Treasury activity
The Group’s Treasury function is responsible for raising finance for the Group’s 
operations, together with associated liquidity management and management 
of foreign exchange, interest rate and credit risks. Treasury operations are 
conducted within a framework of policies and guidelines authorised and 
reviewed annually by both the Audit Committee and the Board, which receive 
regular updates of Treasury activity. Derivative instruments are transacted  
for risk management purposes only. It is the Group’s policy that all hedging is 
to cover known risks and no speculative trading is undertaken. Regular and 
frequent reporting to management is required for all transactions and 
exposures, and the internal control environment is subject to periodic review 
by the Group’s internal audit team.

The Group’s principal market risks are exposures to changes in interest 
rates and foreign exchange rates, which arise both from the Group’s 
sources of finance and its operations. Following evaluation of those 
market risks, the Group selectively enters into derivative financial 
instruments to manage these exposures. The principal instruments 
currently used are interest rate swaps to hedge interest rate risks, and 
cross-currency swaps and forward foreign exchange contracts to hedge 
transactional and translational currency exposures.

Interest rate risk
The Group has financial exposures to UK, euro and US interest rates, arising 
primarily from the Group’s long-term bonds and other borrowings. The Group’s 
hedging policy requires that between 50% and 85% of borrowings are held at 
fixed rates. This is achieved by issuing fixed rate bonds or floating rate notes 
and then using interest rate swaps to adjust the balance between fixed and 
floating rate debt. The Group’s bank debt is at floating rates, and, when drawn, 
means that the mix of fixed and floating rate debt fluctuates and is therefore 
managed to ensure compliance with the Group’s hedging policy. At 30 June 
2015, 76% of borrowings were held at fixed rates after hedging (2014: 80%). 

The Group uses derivatives to convert all of its US dollar-denominated debt and 
associated interest rate obligations to pounds sterling or euros (see section 
on foreign exchange risk for further detail). At 30 June 2015, the Group had  
no net US dollar denominated interest rate exposure on its borrowings.

The Group designates certain interest rate swaps as hedges of interest 
rate risk and certain cross-currency swaps as fair value hedges of both 
interest rate risk and currency risk. Movements in the fair value of the 
hedged exposure are taken to the income statement and are offset by 
movements in the fair value of the hedging instruments, which are also 
taken to the income statement. Any hedge ineffectiveness is recognised 
directly in the income statement. In the year ended 30 June 2015, this 
amounted to £1 million (2014: £1 million).

At 30 June 2015 and 30 June 2014, the Group’s annual finance costs would 
increase or decrease by less than £1 million for a one-notch downgrade or 
upgrade in rating assuming RCF remains undrawn.

Interest rate sensitivity
The sensitivity analyses below have been determined based on the 
exposure to interest rates for both derivatives and non-derivative 
financial instruments at the balance sheet date. For floating rate 
liabilities, the analysis is prepared assuming the amount of liability 
outstanding at the balance sheet date is outstanding for the whole year.

For each one hundred basis point rise or fall in interest rates  
at 30 June 2015, and if all other variables were held constant: 

•  The Group’s profit for the year ended 30 June 2015 would increase  
or decrease by less than £1 million (2014: profit for the year would 
increase or decrease by £8 million). The year-on-year movement is 
driven by an increase in the level of floating debt held.

•  Other equity reserves would decrease or increase by £12 million  

(2014: decrease or increase by £6 million), arising from movements  
in cash flow hedges.

A one hundred basis point rise or fall in interest rates represents a large 
but realistic movement which can easily be multiplied to give sensitivities 
at different interest rates.

The sensitivity analyses provided are hypothetical only and should be used 
with caution as the impacts provided are not necessarily indicative of the 
actual impacts that would be experienced because the Group’s actual 
exposure to market rates changes as the Group’s portfolio of debt, cash and 
foreign currency contracts changes. In addition, the effect of a change in a 
particular market variable on fair values or cash flows is calculated without 
considering interrelationships between the various market rates or 
mitigating actions that would be taken by the Group. The changes in 
valuations are estimates of the impact of changes in market variables  
and are not a prediction of future events or anticipated gains or losses.

Foreign exchange risk
A combination of cross-currency and interest rate swap arrangements  
is used to convert the Group’s debt and associated interest rate 
obligations to pounds sterling or euros, at fixed exchange rates.  
At 30 June 2015, the split of the Group’s aggregate borrowings into  
their core currencies was US dollar 42%, euros 39% and pounds sterling 
19% (2014: US dollar 71% and pounds sterling 29%). At 30 June 2015, 30% 
of the Group’s long-term borrowings, after the impact of derivatives,  
are denominated in pounds sterling and 70% in euros. 

The Group is exposed to currency translation on the consolidation of its 
foreign operations. It uses certain borrowings and derivative instruments 
to hedge its net investments in these subsidiaries. 

The majority of the Group’s revenues and operating expenses are 
denominated in pounds sterling. In the current year, approximately  
24% of operating expenses (£2,206 million) was denominated in euros 
(2014: approximately 4% (£272 million)) and approximately 8% of 
operating expenses (£758 million) was denominated in US dollars  
(2014: approximately 10% (£629 million)). In the current year, 
approximately 25% of revenues (£2,572 million) was denominated  
in euros (2014: 5% (£393 million)). 

Following the acquisitions of Sky Deutschland and Sky Italia, the Group 
Treasury function hedges the foreign currency exposure of its foreign 
subsidiaries into its local reporting currency. In all territories the US dollar 
expense relates mainly to the Group’s programming contracts with US 
suppliers, together with US dollar-denominated set-top box costs. In the 
UK the euro revenues primarily relate to subscribers located in Ireland. 
The UK’s exposure to euro-denominated revenue is offset to a certain 
extent by euro-denominated costs, related mainly to certain 
transponder costs and euro financing costs on its borrowings; the net 
position being a euro surplus (2014: surplus). 

The Group hedges currency exposures on US dollar denominated highly 
probable cash flows by using forward foreign exchange contracts 
purchased up to five years ahead of the cash flow and currently no longer 
hedges transactional euro exposures arising in the UK.

115

Annual Report 2015Financial statementsSky plcStrategic reportGovernanceFinancial statementsShareholder informationNotes to the consolidated financial statements
(continued)

24. Financial risk management (continued)
It is the Group’s policy that all US dollar foreign currency exposures  
are substantially hedged in advance of the year in which they occur. 

At 30 June 2015, the Group had purchased forward foreign exchange 
contracts representing: 

•  Approximately 92% of US dollar-denominated costs falling due within 

one year (2014: 95%), and on a declining basis across five-year planning 
horizon are hedged via: 

 – Outstanding commitments to purchase, in aggregate, US$2,611 
million (2014: US$2,358 million) at an average rate of US$1.58 to 
£1.00 (2014: US$1.60 to £1.00).

 – Outstanding commitments to purchase, in aggregate, US$1,891 million 

(2014: US$Nil) at an average rate of US$1.18 to €1.00 (2014: Nil).

•  In respect of its legacy euro hedging programme and to hedge current 

balance sheet exposures:

 – Outstanding commitments to sell, in aggregate, €976 million (2014: 

€1,078 million) at an average rate of €1.22 to £1.00 (2014: €1.18 to £1.00).

 – Outstanding commitments to purchase, in aggregate, €525 million 
(2014: €111 million) at an average rate of €1.37 to £1.00 (2014:€1.18  
to £1.00).

No forward foreign exchange contracts fall due beyond five years (2014: Two).

The Group designates the following as cash flow hedges for hedge 
accounting purposes: 

•  Forward foreign exchange contracts

•  Cross-currency swaps where interest on both legs is at a fixed  

interest rate.

As such, the effective portion of the gain or loss on these contracts is 
reported as a component of the hedging reserve, outside the income 
statement, and is then reclassified to the income statement in the same 
periods that the forecast transactions affect the income statement. 
Ineffectiveness of less than £1 million was recognised in the income 
statement during the year (2014: less than £1 million).

A combination of US dollar denominated interest rate and US dollar/
pound sterling cross-currency swaps is used to convert fixed dollar 
denominated debt to floating sterling denominated debt. The interest 
rate swaps are designated as fair value hedges. The associated cross-
currency swaps are not designated as hedging instruments for hedge 
accounting purposes and, as such, movements in their value are recorded 
directly in the income statement.

Foreign exchange sensitivity
The following analysis details the Group’s sensitivity to movements  
in pounds sterling and euros against those currencies in which it has 
significant transactions. The sensitivity analysis includes foreign currency 
denominated assets and liabilities at the balance sheet date and 
outstanding foreign currency denominated financial instruments  
and adjusts their translation at the period end for a 25% change  
in foreign currency rates.

A 25% strengthening in pounds sterling against the US dollar would have 
the effect of reducing profit by £12 million (2014: reducing profit by 
£15 million), of which losses of £13 million relate to non-cash movements 
in the valuation of derivatives (2014: losses of £16 million). The same 
strengthening would have an adverse impact on other equity of  
£359 million (2014: adverse impact of £288 million). 

A 25% weakening in pounds sterling against the US dollar would have  
the effect of increasing profit by £19 million (2014: increasing profit by 
£25 million) of which gains of £21 million relate to non-cash movements in 

116  Sky plc

the valuation of derivatives (2014: gains of £27 million). The same weakening 
would have a beneficial impact on other equity of £598 million (2014: 
beneficial impact of £479 million).

A 25% strengthening in pounds sterling against the euro would have the 
effect of increasing profit by £69 million (2014: increasing profit by £2 million) 
of which gains of £53 million relate to non-cash movements in the valuation 
of derivatives (2014: Nil). The same strengthening would have a beneficial 
impact on other equity of £102 million (2014: beneficial impact of 
£155 million).

A 25% weakening in pounds sterling against the euro would have the effect 
of decreasing profit by £115 million (2014: decreasing profit by £3 million) of 
which losses of £88 million relate to non-cash movements in the valuation of 
derivatives (2014: Nil). The same weakening would have an adverse impact on 
other equity of £170 million (2014: adverse impact of £259 million).

A 25% strengthening in euro against the US dollar would have the effect of 
increasing profit by €35 million (2014: Nil). None of this amount relates to 
non-cash movements in the valuation of derivatives. The same strengthening 
would have a adverse impact on other equity of €312 million (2014: Nil).

A 25% weakening in euro against the US dollar would have the effect of 
decreasing profit by €58 million (2014: Nil). None of this amount relates to 
non-cash movements in the valuation of derivatives. The same weakening 
would have an beneficial impact on other equity of €520 million (2014: Nil).

The sensitivity analyses provided are hypothetical only and should be used 
with caution as the impacts provided are not necessarily indicative of the 
actual impacts that would be experienced because the Group’s actual 
exposure to market rates is constantly changing as the Group’s portfolio of 
debt, cash and foreign currency contracts changes. In addition, the effect of a 
change in a particular market variable on fair values or cash flows is calculated 
without considering interrelationships between the various market rates or 
mitigating actions that would be taken by the Group. The changes in 
valuations are estimates of the impact of changes in market variables and 
are not a prediction of future events or anticipated gains or losses.

Hedge accounting
The interest rate and foreign exchange rate risk sections above outline the 
Group’s policies regarding use of derivative products. Further detail on 
valuations and the impact of hedge accounting during the year are provided 
in note 23.

Credit risk
The Group is exposed to counterparty default risk amounting to invested 
cash and cash equivalents and short-term deposits, and the positive fair 
value of derivative financial assets held.

This risk is deemed to be low. Counterparty risk forms a central part of the 
Group’s Treasury policy, which is monitored and reported on regularly. The 
Group manages credit risk by diversifying its exposures across a wide number 
of counterparties, such that the maximum exposure to any individual 
counterparty was 6% of the total asset value of instruments at the end of 
the year. Treasury policies ensure that all derivative transactions are only 
effected with strong relationship banks and, at the date of signing, each 
carried a minimum credit rating of ‘Baa2’ or equivalent from Standard & 
Poor’s. To mitigate remaining risks, counterparty credit and sovereign ratings 
are closely monitored, and no more than 10% of cash deposits are held with a 
single bank counterparty (with the exception of overnight deposits which are 
invested in a spread of AAAf rated liquidity funds).

The amount recognised in the income statement in respect of credit risk for 
derivatives deemed held for trading is £1 million (2014: nil).

Credit risk in our residential customer base is mitigated by billing and 
collecting in advance for digital television subscriptions for the majority of 
our residential customer base. The Group’s maximum exposure to credit risk 
on trade receivables is the carrying amounts as disclosed in note 19.

Annual Report 2015Financial statementsLiquidity risk
Our principal source of liquidity is cash generated from operations, combined with access to a £1 billion RCF, which expires in November 2020. At 30 June 
2015, this facility was undrawn (30 June 2014: undrawn). 

To ensure continuity of funding, the Group’s policy is to ensure that available funding matures over a period of years. At 30 June 2015, 70% (2014: 29%) of 
the Group’s total available funding (including available undrawn amounts on our RCF) was due to mature in more than five years.

Full details of the Group’s borrowings and undrawn facilities are shown in note 22, other than trade and other payables, shown in note 20, and provisions, 
shown in note 21.

The following table analyses the Group’s non-derivative financial liabilities, net settled derivative financial instruments and gross settled financial 
instruments into relevant maturity groupings, based on the remaining period at the balance sheet date to the contractual maturity date. The amounts 
disclosed in the table are the contractual undiscounted cash flows and may therefore not reconcile to the amounts disclosed on the balance sheet for 
borrowings, derivative financial instruments, provisions and trade and other payables.

At 30 June 2015
Non derivative financial liabilities
Bonds – USD
Bonds – EUR 
Bonds – GBP
Obligations under finance leases and other borrowings
Trade and other payables
Provisions
Net settled derivatives
Financial assets
Gross settled derivatives
Outflow
Inflow

At 30 June 2014
Non derivative financial liabilities
Bonds – USD
Bonds – GBP
Obligations under finance leases and other borrowings
Trade and other payables
Provisions
Net settled derivatives
Financial assets
Gross settled derivatives
Outflow
Inflow

Less than 
12 months 
£m 

Between 
one and 
two years 
£m 

Between 
two and 
five years 
£m 

More than 
five years 
£m 

626
57
66
26
2,676
81

137
55
66
26
123
15

1,615
595
552
29
15
3

1,920
2,948
1,309
128
19
16

(31)

(24)

(40)

(9)

2,292
(2,433)

1,046
(1,130)

3,359
(3,665)

3,851
(4,216)

Less than 
12 months 
£m 

Between 
one and 
two years 
£m 

Between 
two and 
five years 
£m 

More than 
five years 
£m 

112 
41
11 
1,686 
35 

(30) 

1,356 
(1,327)

541
41
12 
99 
8 

(24)

1,002
500
27 
3 
– 

(41)

1,129 
(1,121)

1,867
(1,865)

947
444
139 
– 
2 

–

960
(955)

Capital Risk Management
The Group’s objectives when managing capital are to endeavour to ensure that the Group has the ability to access capital markets when necessary and  
to optimise liquidity and operating flexibility through the arrangement of new debt, while seeking to minimise the cost of capital. The Group monitors  
its liquidity requirements regularly and is satisfied that it has access to sufficient liquidity and operating flexibility to meet its capital requirements.

The Group manages its short and long-term capital structure by seeking to maintain leverage ratios consistent with a long-term investment grade  
credit rating (BBB- or better from Standard & Poor’s and Baa3 or better from Moody’s). The Group’s current ratings are BBB (Standard & Poor’s)  
and Baa2 (Moody’s) both with stable outlook. The leverage ratios assessed by these rating agencies are those of Net Debt: EBITDA and Gross Debt: 
EBITDA. Net Debt is defined as total borrowings, including the cash flows arising under operating leases and transponder prepayments, less cash and 
cash equivalents, excluding derivatives. Gross Debt does not reduce total borrowings by the inclusion of cash and cash equivalents.

The Group is also required to maintain a Net Debt: EBITDA ratio below 4.00:1 and an EBITDA to Net Interest Payable ratio at above 3.50:1 under the  
terms of its RCF. The RCF definition of Net Debt does not require the inclusion of future operating lease or transponder cash flows.

At 30 June 2015, the Net Debt: EBITDA ratio as defined by the terms of the RCF was 2.5:1 (2014: 0.7:1), and the EBITDA to Net Interest Payable ratio  
was 10.6:1 (2014: 13.3:1).

117

Annual Report 2015Sky plcFinancial statementsStrategic reportGovernanceFinancial statementsShareholder information 
 
25. Share capital

Allotted, called-up and fully paid shares of 50p 1,719,017,230 (2014: 1,562,885,017)

Allotted and fully paid during the year
Beginning of year
Issue of own equity shares
Shares repurchased and subsequently cancelled
End of year

2015 
£m
860

2014
£m 
 781

2015 
Number of 
ordinary 
shares 

2014 
Number of 
ordinary 
shares 

1,562,885,017
156,132,213
–
 1,719,017,230 

1,593,905,182
–
(31,020,165)
1,562,885,017

The Company has one class of ordinary shares which carry equal voting rights and no contractual right to receive payment. On 25 July 2014 the Company 
announced the placing of 156,132,213 new ordinary shares representing approximately 9.99% of existing issued share capital, for total gross proceeds  
of £1,358 million. £12 million of transaction costs were accounted for as a deduction from equity. 

Share option and contingent share award schemes
The Company operates various equity-settled share option schemes (the ‘Schemes’) for certain employees.

The number of newly issued shares which may be allocated under the Schemes on any day shall not, when aggregated with the number of newly issued 
shares which have been allocated in the previous 10 years under the Schemes and any other employee share scheme adopted by the Company, exceed 
such number as represents 5% of the ordinary share capital of the Company in issue immediately prior to that day. In determining this limit no account 
shall be taken of any newly issued shares where the right to acquire the newly issued shares was released, lapsed, cancelled or otherwise became 
incapable of exercise. Options and awards which will be satisfied by ESOP shares do not fall within these headroom limits. 

The share awards outstanding can be summarised as follows:

Executive Share Option Scheme options(i)
Sharesave Scheme options(ii)
Management LTIP awards(iii)
LTIP awards(iv)
Management Co-Investment LTIP awards(v)
Co-Investment LTIP awards(vi)

2015
Number of
ordinary
shares
–
8,367,072
27,108,781
8,895,963
2,021,348
1,768,738
48,161,902

2014
Number of
ordinary
shares 
147,020
7,976,924
16,056,961
5,575,000
2,065,719
2,235,172
34,056,796

(i) Executive Share Option Scheme options
All Executive Share Option Scheme options outstanding at 30 June 2014 have vested. No options have been granted under the scheme since 2004.

Grants under the Executive Share Option Scheme were made on an annual basis to selected employees, with the exercise price of options being equal  
to the Company’s share price on the date of grant. For those options with performance conditions, growth in EPS had to exceed growth in the Retail Prices 
Index plus 3% per annum in order for awards to vest. Options vested on an accelerated basis over a period of up to four years from the date of grant.  
The contractual life of all Executive Share Option Scheme options was 10 years.

(ii) Sharesave Scheme options
All Sharesave Scheme options outstanding at 30 June 2015 and 30 June 2014 have no performance criteria attached, other than the requirement that  
the employee remains in employment with the Group. Options granted under the Sharesave Scheme must be exercised within six months of the relevant 
award vesting date. 

The Sharesave Scheme is open to all employees in the UK and Ireland. Options are normally exercisable after either three or five years from the date  
of grant. The price at which options are offered is not less than 80% of the middle-market price on the dealing day immediately preceding the date  
of invitation. It is the policy of the Group to make an invitation to employees to participate in the scheme following the announcement of the end  
of year results.

118  Sky plc

Annual Report 2015Financial statementsNotes to the consolidated financial statements(continued) 
 
 
(iii) Management LTIP awards
All Management LTIP awards outstanding at 30 June 2015 and 30 June 2014 vest only if performance conditions are met. Awards granted under  
the Management LTIP must be exercised within five years of the relevant award vesting date.

The Company grants awards to selected employees under the Management LTIP. Awards under this scheme mirror the LTIP, with the same performance 
conditions. Awards exercised under the Management LTIP can only be satisfied by the issue of market-purchased shares.

(iv) LTIP awards
All LTIP awards outstanding at 30 June 2015 and 30 June 2014 vest only if performance conditions are met. Awards granted under the LTIP must be 
exercised within five years of the relevant award vesting date. 

The Company operates the LTIP for Executive Directors and Senior Executives. Awards under the scheme are granted in the form of a nil-priced option. 
The awards vest in full or in part dependent on the satisfaction of specified performance targets. For awards made in 2008 and 2009 (i.e. awards that 
vested in 2011), 30% of the award vested dependent on TSR performance over a three year performance period, relative to the constituents of the FTSE 
100 at the time of grant, and the remaining 70% vested dependent on performance against operational targets. The TSR performance targets were not 
applicable to awards made between July 2010 and March 2012 but have been re-introduced for awards granted from July 2012 onwards.

(v) Management Co-Investment LTIP awards
All Management Co-Investment LTIP awards outstanding at 30 June 2015 and 30 June 2014 vest only if performance conditions are met. Awards granted 
under the Management Co-Investment LTIP must be exercised within five years of the relevant award vesting date. 

The Company grants awards to selected employees under the Management Co-Investment LTIP. Awards under this scheme mirror the Co-Investment LTIP, 
with the same performance conditions.

(vi) Co-Investment LTIP awards
All Co-Investment LTIP awards outstanding at 30 June 2015 and 30 June 2014 vest only if performance conditions are met. Awards granted under the 
Co-Investment LTIP must be exercised within five years of the relevant award vesting date.

The Company operates the Co-Investment LTIP award for Executive Directors and Senior Executives. Employees who participate in the plan are granted  
a conditional award of shares based on the amount they have invested in the Company’s shares. The investment will be matched up to a maximum of  
1.5 shares for every share invested, subject to a three-year EPS performance condition.

For the purposes of the disclosure below, the Management LTIP, LTIP, Management Co-Investment LTIP and Co-Investment LTIP awards (‘Senior Management 
Schemes’) have been aggregated.

The movement in share awards outstanding is summarised in the following table:

Executive Scheme

Sharesave Scheme

Senior management
Schemes

Weighted
average
exercise
price
£
5.79
– 
5.95
5.03
6.62
5.03
–
5.03
–
5.03
–

Weighted
average
exercise
price
£
5.34
6.82
4.96
5.89
4.47
5.90
7.08
4.99
6.37
5.36
6.50

Number 
7,159,954
3,022,211
(1,217,391)
(961,166)
(26,684) 

7,976,924
3,338,681
(1,796,333)
(1,131,874)
(20,326)
8,367,072

Number 
931,247
– 
(771,806)
(10,516)
(1,905)
147,020
–
(144,888)
–
(2,132)
–

Weighted
average
exercise
price
£
0.00
0.00 
0.00 
0.00 
–
0.00
0.00
0.00
0.00
–
0.00

Number 
37,253,124
10,068,805 
(20,763,738)
(625,339)
– 
25,932,852
16,874,287
(1,887,798)
(1,124,511)
–
39,794,830

Total

Weighted
average
exercise
price
£
0.96
1.57
0.47
3.58
4.61
1.40
1.17
2.53
3.19
5.33
1.13

Number 
45,344,325
13,091,016
(22,752,935)
(1,597,021)
(28,589)
34,056,796
20,212,968
(3,829,019)
(2,256,385)
(22,458)
48,161,902

Outstanding at 1 July 2013
Granted during the year
Exercised during the year
Forfeited during the year
Expired during the year
Outstanding at 30 June 2014
Granted during the year
Exercised during the year
Forfeited during the year
Expired during the year
Outstanding at 30 June 2015

The weighted average market price of the Group’s shares at the date of exercise for share options exercised during the year was £9.09 (2014: £8.42).  
For those exercised under the Executive Scheme it was £8.90 (2014: £8.48), for those exercised under the Sharesave Scheme it was £9.37 (2014: £8.82), 
and for those exercised under the Senior Management Schemes it was £8.84 (2014: £8.40).

The middle-market closing price of the Company’s shares at 26 June 2015 was £10.66 (27 June 2014: £8.93). 

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25. Share capital (continued)
The following table summarises information about share awards outstanding at 30 June 2015:

Range of exercise prices 
£0.00 – £1.00
£4.00 – £5.00
£5.00 – £6.00
£6.00 – £7.00
£7.00 – £8.00

Sharesave Scheme

Senior management
Schemes

Weighted
average
remaining
contractual
life
Years
–
0.1
1.7
2.1
3.4
2.5

Number 
–
7,827
1,586,366
3,643,835
3,129,044
8,367,072

Weighted
average
remaining
contractual
life
Years
5.9

5.9

Number 
39,794,830
–
–
–
–
39,794,830

The following table summarises information about share awards outstanding at 30 June 2014:

Range of exercise prices 
£0.00 – £1.00
£3.00 – £4.00
£4.00 – £5.00
£5.00 – £6.00
£6.00 – £7.00

Executive Scheme

Sharesave Scheme

Senior management
Schemes

Weighted
average
remaining
contractual
life
Years
–
–
–
0.1
–
0.1

Number 
–
–
–
147,020
–
147,020

Weighted
average
remaining
contractual
life
Years
–
0.1
1.1
2.0
3.1
2.5

Number 
–
28,381
339,644
3,239,353
4,369,546
7,976,924

Weighted
average
remaining
contractual
life
Years
6.0
–
–
–
–
6.0

Number 
25,932,852
–
–
–
–
25,932,852

Total

Weighted
average
remaining
contractual
life
Years
5.9
0.1
1.7
2.1
3.4
5.3

Total

Weighted
average
remaining
contractual
life
Years
6.0
0.1
1.1
1.9
3.1
5.2

Number 
39,794,830
7,827
1,586,366
3,643,835
3,129,044
48,161,902

Number 
25,932,852
28,381
339,644
3,386,373
4,369,546
34,056,796

The range of exercise prices of the awards outstanding at 30 June 2015 was between nil and £7.08 (2014: nil and £6.82). For those outstanding under the 
Sharesave Scheme it was between £4.33 and £7.08 (2014: £3.72 and £6.82) and for all awards outstanding under the Senior Management Schemes the 
exercise price was nil (2014: nil).

The following table summarises additional information about the awards exercisable at 30 June 2015 and 30 June 2014:

Executive Scheme
Sharesave Scheme
Senior Management Schemes

2015

Average
remaining
contractual
life of
exercisable
options
–
0.1
2.7
2.3

Options
exercisable
at 30 June
–
41,293
273,118
314,411

Weighted
average
exercise
price
£
–
4.94
0.00
0.65

Options
exercisable
at 30 June
147,020 
78,668 
872,229 
1,097,917 

2014

Average
remaining
contractual
life of
exercisable
options
0.1 
0.1 
3.5 
2.8 

Weighted
average
exercise
price
£
5.03 
4.95 
0.00
1.03 

Information for awards granted during the year
The weighted average fair value of equity-settled share options granted during the year, as estimated at the date of grant, was £6.03 (2014: £5.53). 
This was calculated using the Black-Scholes share option pricing model except for awards which have market-based performance conditions, where a 
Monte-Carlo simulation model was used, and for grants of nil-priced options, which were treated as the award of a free share. The fair value of nil-priced 
options granted during the year was measured on the basis of the market-price of the Company’s shares on the date of grant, discounted for expected 
dividends which would not be received over the vesting period of the options.

120  Sky plc

Annual Report 2015Financial statementsNotes to the consolidated financial statements(continued) 
The Monte-Carlo simulation model reflected the historical volatilities of the Company’s share price and those of all other companies to which the 
Company’s performance would be compared, over a period equal to the vesting period of the awards.

Expected volatility was determined by calculating the historical volatility of the Company’s share price, over a period equal to the expected life of the 
options. Expected life was based on the contractual life of the awards and adjusted, based on management’s best estimate, for the effects of exercise 
restrictions and behavioural considerations.

(i) Sharesave Scheme
The weighted average fair value of equity-settled share awards granted during the year under the Sharesave Scheme, as estimated at the date of grant, 
was £1.46 (2014: £1.89). This was calculated using the Black-Scholes share option pricing model.

The following weighted average assumptions were used in calculating these fair values:

Share price
Exercise price
Expected volatility
Expected life
Expected dividends
Risk-free interest rate

2015 
£8.82
£7.08
20%
4.0 years
3.5%
1.5%

2014
£8.70 
£6.82
22% 
4.0 years 
3.3% 
1.2%

(ii) Senior management Schemes
The weighted average fair value of equity-settled share awards granted during the year under the Senior Management Schemes, as estimated at the date of 
grant, was £6.93 (2014: £6.62). The fair value of awards with market-based performance conditions was calculated using a Monte-Carlo simulation model. 
Awards granted as nil-priced options were treated as the award of a free share. For all other awards, fair value was calculated using the Black-Scholes 
share option pricing model.

The following weighted average assumptions were used in calculating these fair values:

Share price
Exercise price
Expected volatility
Expected life
Expected dividends
Risk-free interest rate

26. Shareholders’ equity

Share capital
Share premium
ESOP reserve
Hedging reserve
Available-for-sale reserve
Other reserves
Retained earnings

2015 
£8.85
£0.00
19%
3.0 years
3.5%
1.4%

2014
£8.28
£0.00
19% 
2.1 years 
3.3% 
0.4%

2015 
£m
860
2,704
(125)
62
(1)
120
(455)
3,165

2014
£m 
781 
1,437
(145) 
(20) 
455 
455
(1,891) 
1,072

Purchase of own equity shares for cancellation
During the prior year, at the Company’s AGM on 22 November 2013, the Company was granted authority to return £500 million of capital to shareholders 
via a share buy-back programme. This authority was subject to an agreement between the Company and 21st Century Fox, Inc. (and others) dated 25 July 
2013 whereby following any market purchases of shares by the Company, 21st Century Fox, Inc. would sell to the Company sufficient shares to maintain  
its percentage shareholding at the same level as applied prior to those market purchases. The price payable to 21st Century Fox, Inc. would be the price 
payable by the Company in respect of the relevant market purchases (the ‘2013 Share Buy-back Agreement’).

At the Company’s AGM on 1 November 2012, the Company was granted the authority to return £500 million of capital to shareholders via a share buy-back 
programme. This authority was subject to an agreement between the Company and 21st Century Fox, Inc. (and others) dated 28 July 2012 on substantially 
the same terms as the 2013 Share Buy-back Agreement. 

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26. Shareholders’ equity (continued)
The following table provides information about purchases of equity shares by the company, including purchases by the Group’s ESOP,  
during the fiscal year.

July
August
September
October
November
December
January
February
March
April
May
June
Total for the year ended 30 June 2015

Total  
number of 
shares
purchased1
–
–
1,325,800
–
–
–
–
–
–
–
–
–
1,325,800

Average  
price paid  
per share  
£
–
–
8.86
–
–
–
–
–
–
–
–
–
8.86

1 

All share purchases were open market transactions and are included in the month of settlement. 

Share premium and special reserve
On 10 December 2003, the High Court approved a reduction in the Company’s share premium account of £1,120 million, as approved by the Company’s 
shareholders at the AGM held on 14 November 2003. This amount was equal to the Company-only profit and loss account reserve deficit at 30 June 2003. 
As part of the application, the Company’s balance sheet at 30 September 2003 was required to be presented. At that date, the deficit on the Company-
only profit and loss account reserve had reduced by £14 million since 30 June 2003, to £1,106 million. As a condition of the reduction, the reduction in the 
share premium account of £1,120 million was permitted to be offset against the profit and loss account reserve by the amount of the deficit at  
30 September 2003. The excess of £14 million was credited to a special reserve, which is included in other reserves, and, under the terms of the reduction, 
will remain undistributable until all the creditors of the Company and its guarantors (as at 10 December 2003) are paid.

ESOP reserve

The cost of the Company’s ordinary shares held by the Group’s ESOP is treated as a deduction in arriving at total shareholders’ equity. The movement  
in the ESOP reserve was as follows:

At 1 July 2013
Share options exercised during the year
Shares purchased by the ESOP during the year
At 30 June 2014
Share options exercised during the year
Shares purchased by the ESOP during the year
At 30 June 2015

Number of 
ordinary 
shares
20,527,423
(22,752,935) 
19,534,511 
17,308,999
(3,829,019)
1,325,800
14,805,780

Average
price paid
per share
£7.15
£7.27
£8.40
£8.40
£8.39
£8.86
£8.44

£m 
147
(166) 
164 
145 
(32)
12
125

Hedging reserve
Changes in the fair values of derivatives that are designated as cash flow hedges are initially recognised in the hedging reserve, and subsequently 
recognised in the income statement when the related hedged items are recognised in the income statement. In addition, deferred taxation relating  
to these derivatives is also initially recognised in the hedging reserve prior to transfer to the income statement.

Available-for-sale reserve
Available-for-sale investments are carried at fair value where this can be reliably measured, with movements in the fair value recognised directly  
in the available-for-sale reserve. At 30 June 2015, the Group’s available-for-sale reserve was a deficit of £1 million (2014: reserve of £455 million). 

Other reserves
The Group’s other reserves include a capital redemption reserve, a merger reserve, a foreign currency translation reserve and a special reserve. The capital 
redemption reserve was £190 million as at 30 June 2015 (2014: £190 million). The merger reserve was £125 million as at 30 June 2015 (2014: £222 million). 
The special reserve was £14 million as at 30 June 2015 (2014: £14 million). The foreign currency translation reserve was £(209) million as at 30 June 2015 
(2014: £29 million).

122  Sky plc

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Merger reserve
The merger reserve was created in accordance with the merger relief provisions under section 131 of the Companies Act 1985 (as amended) and section 
612 of the Companies Act 2006 relating to the accounting for business combinations involving the issue of shares at a premium. Merger relief provided 
relief from the requirement to create a share premium account in a parent company’s balance sheet. In preparing consolidated financial statements,  
the amount by which the fair value of the shares issued exceeded their nominal value was recorded within a merger reserve on consolidation, rather than 
in a share premium account. This merger reserve was retained upon transition to IFRS, as allowed under UK law. 

The merger reserve, which is included in other reserves, was created as a result of the purchase by the Group of interests in two entities. SIG was 
purchased on 12 July 2000, where consideration was paid by the issue of equity shares in the Company. BiB was purchased between 28 June 2001 and  
11 November 2002, where consideration was paid by the issue of equity shares in the Company. Following the Group’s disposal of a controlling stake in  
Sky Bet, the merger reserve in relation to the purchase of SIG has been transferred to retained earnings. At 30 June 2015, the Group’s merger reserve  
was £125 million (2014: £222 million).

27. Notes to the consolidated cash flow statement
Reconciliation of profit before tax to cash generated from operations

Continuing operations
Profit before tax
Depreciation, impairment and losses (profits) on disposal of property, plant and equipment
Amortisation, impairment and losses (profits) on disposal of intangible assets
Share-based payment expense
Net finance costs
Profit on disposal of available-for-sale investments
Profit on disposal of associate
Share of results of joint ventures and associates

Decrease (increase) in trade and other receivables
Decrease in inventories
(Decrease) increase in trade and other payables
Increase (decrease) in provisions
(Decrease) increase in derivative financial instruments
Cash generated from operations

28. Contracted commitments, contingencies and guarantees
a) Future minimum expenditure contracted for but not recognised in the financial statements

2015 
£m

1,516
 297
 469 
 91 
 275 
 (492) 
 (299) 
(28) 
 1,829 
1
568
(367)
65
(16)
2,080

2014
£m 

1,025
204 
228
60 
114 
–
–
(35) 

1,596

(28) 
– 
172 
(48) 
4 
1,696 

Television programme rights
Set-top boxes and related equipment
Third-party payments1
Transponder capacity 2
Property, plant and equipment
Intangible assets3
Smartcards3
Other

Less than 1 
year
£m
2,936
305
164
146
110
49
55
509
4,274

Between 
1 and 5
years
 £m
8,233
–
204
683
12
93
187
546
9,958

After 5 
years 
£m
366
–
–
334
–
9
30
144
883

Total at
30 June
2015
£m
11,535
305
368
1,163
122
151
272
1,199
15,115

Total at
30 June
2014
£m
4,401
180
155
519
36
104
178
521
6,094

Foreign currency commitments are translated to pounds sterling at the rate prevailing on the balance sheet date.
1 

The third-party payment commitments are in respect of distribution agreements for the television channels owned and broadcast by third parties, retailed by the Group to retail 
and commercial subscribers (‘Sky Distributed Channels’).
Transponder capacity commitments are in respect of the satellites that the Group uses for digital transmissions to both retail subscribers and cable operators. 
Commitments in relation to the provision of smartcards. Smartcards under development are included within intangible assets. The amounts included above are the expected 
ongoing smartcard costs based on forecast customer levels.

2 
3 

123

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28. Contracted commitments, contingencies and guarantees (continued)
b) Contingencies and guarantees
Certain subsidiaries of the Company have agreed to provide additional funding to several of their investments in limited and unlimited companies  
and partnerships, in accordance with funding agreements. Payment of this additional funding would be required if requested by the investees in 
accordance with the funding agreements. The maximum potential amount of future payments which may be required to be made by the subsidiaries  
of the Company to their investments, in both limited and unlimited companies and partnerships under the undertakings and additional funding 
agreements, is £8 million (2014: £17 million).

The Group has guarantees in place relating to the Group’s borrowings, see note 22. For an overview of the ongoing investigations and reviews of  
regulatory and competition matters involving the Group refer to the Regulatory matters section in the Strategic report.

29. Operating lease commitments
The minimum lease rentals to be paid under non-cancellable operating leases at 30 June are as follows:

Within one year
Between one and five years
After five years

2015 
£m
65
155
190
410

The majority of operating leases relate to property. The rents payable under these leases are subject to renegotiation at the various intervals  
specified in the leases.

The minimum sub-lease rentals to be received under non-cancellable operating sub-leases at 30 June are as follows:

Within one year

Sub-lease rentals primarily relate to property leases.

2015 
£m
2
2

2014
£m 
47
117
33
197

2014
£m 
1
1

30. Transactions with related parties and major shareholders
a) Entities with joint control or significant influence
During the year the Group conducted business transactions with companies that form part of the 21st Century Fox, Inc. group, a major shareholder in the 
Company.

Transactions with related parties and amounts outstanding in relation to those transactions and with related parties at 30 June are as follows:

Supply of goods or services by the Group
Purchases of goods or services by the Group
Amounts owed to the Group
Amounts owed by the Group

2015 
£m
45
(275)
26
(180)

2014
£m 
82
(127) 
5 
(134)

At 30 June 2015 the Group had expenditure commitments of £590 million in relation to transactions with related parties (2014: £99 million) which 
principally related to minimum television programming rights commitments.

Goods and services supplied
During the year, the Group supplied programming, airtime, transmission and marketing services to 21st Century Fox, Inc. companies.

124  Sky plc

Annual Report 2015Financial statementsNotes to the consolidated financial statements(continued) 
 
 
Purchases of goods and services and certain other relationships
During the year, the Group purchased programming and technical and marketing services from 21st Century Fox, Inc. companies.

On 25 July 2014 the Company announced the placing of 156,132,213 new ordinary shares representing approximately 9.99% of existing issued share capital 
(see note 25). 21st Century Fox, Inc. subscribed for 61,106,496 of these shares so as to maintain its existing percentage shareholding in the Company 
following the placing. 

On 12 November 2014, the Group acquired 100% of Sky Italia Srl and 57.4% of Sky Deutschland AG from 21st Century Fox, Inc. For further details, see note 
31. In addition, the Group repaid the loan that Sky Deutschland AG had outstanding with 21st Century Fox, Inc. of £105 million. In connection with this,  
Sky disposed of its 21% stake in the National Geographic channel to 21st Century Fox, Inc. on the same date. For further details, see note 6.

On 12 June 2015 Sky increased its shareholding in Tour Racing Limited (‘Team Sky’) as a consequence of the transfer to Sky of a 25% shareholding from  
21st Century Fox, Inc.. The shares were purchased for £25, being their par value.

There is an agreement between 21st Century Fox, Inc. and the Group, pursuant to which it was agreed that, for so long as 21st  
Century Fox, Inc. directly or indirectly holds an interest of 30% or more in the Group, 21st Century Fox, Inc. will not engage in the business  
of satellite broadcasting in the UK or Ireland.

Share buy-back programme
During the prior year, the Company purchased, and subsequently cancelled, 12,140,586 ordinary shares held by 21st Century Fox, Inc. as part  
of its share buy-back programme. 

b) Joint ventures and associates
Transactions between the Company and its subsidiaries, which are related parties, have been eliminated on consolidation and are not disclosed  
in this note. Transactions between the Group and its joint ventures and associates are disclosed below.

Transactions between the Company and its subsidiaries, joint ventures and associates are disclosed in the Company’s separate financial statements.

Supply of services by the Group
Purchases of goods or services by the Group
Amounts owed by joint ventures and associates to the Group
Amounts owed to joint ventures and associates by the Group

2015 
£m
26
(55)
89
(16)

2014
£m 
19
(66) 
8
(11) 

Services supplied are primarily the provision of transponder capacity, marketing, airtime sales and support services. Purchases represent fees payable  
for channel carriage. 

Amounts owed by joint ventures and associates includes £70 million (2014: £1 million) relating to loan funding. This loan bears interest at a rate of 8.20% 
(2014: one month LIBOR plus 1%). The maximum amount of loan funding outstanding in total from joint ventures and associates during the year was  
£70 million (2014: £1 million). 

The Group took out a number of forward exchange contracts with counterparty banks during the year on behalf of the joint venture AETN UK.  
On the same dates as these forward contracts were entered into, the Group entered into equal and opposite contracts with AETN UK in respect  
of these forward contracts.

Consequently, the Group was not exposed to any of the net gains or losses on these forward contracts. The face value of forward exchange contracts  
with AETN UK that had not matured as at 30 June 2015 was £12 million (2014: £4 million).

During the year, US$2 million (2014: US$4 million) was paid to the joint venture upon maturity of forward exchange contracts and US$nil (2014: less than 
US$1 million) was received from the joint venture upon maturity of forward exchange contracts.

During the year, £1 million (2014: £3 million) was received from the joint venture upon maturity of forward exchange contracts, and £3 million  
(2014: £5 million) was paid to the joint venture upon maturity of forward exchange contracts.

During the year, €3 million (2014: €5 million) was received from the joint venture upon maturity of forward exchange contracts and €nil (2014: less than  
€1 million) was paid to the joint venture upon maturity of forward exchange contracts.

At 30 June 2015 the Group had minimum expenditure commitments of £1 million (2014: £3 million) with its joint ventures and associates. 

c) Other transactions with related parties
The Group has engaged in a number of transactions with companies of which some of the Company’s Directors are also directors. These do not meet  
the definition of related-party transactions. 

d) Key management
The Group has a related-party relationship with the Directors of the Company. At 30 June 2015, there were 14 (2014: 15) members of key  
management all of whom were Directors of the Company. Key management compensation is disclosed in note 8b.

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31. Acquisition of subsidiaries
a) Sky Deutschland
On 12 November 2014, the Group acquired 89.05% of the issued share capital of Sky Deutschland AG, obtaining control of Sky Deutschland, with  
87.45% acquired through the offer process and the balance acquired subsequent to the close of the offer acceptance period on 3 November 2014.  
Sky Deutschland operates a pay TV business in Germany and Austria. Sky Deutschland was acquired to take advantage of growth opportunities,  
benefits of scale and synergy potential. 

The amounts recognised in respect of the identifiable assets acquired and liabilities assumed are set out in the table below.

Recognised amounts of identifiable assets acquired and liabilities assumed
Intangible assets
Property, plant and equipment
Deferred tax assets
Derivative financial assets
Inventories
Trade and other receivables
Cash and cash equivalents
Trade and other payables
Deferred tax liabilities
Derivative financial liabilities
Provisions
Borrowings

Non-controlling interest
Goodwill

Satisfied by: 
Cash
Fair value of previously held interest
Total consideration transferred
Net cash outflow arising on purchase
Cash consideration
Less: cash and cash equivalents acquired
Net cash outflow arising on purchase

Recognised 
fair values 
£m

1,874
170
609
13
344
73
111
(627)
(494)
(5)
(13)
(312)
1,743
(191)
2,848
4,400

4,323
77
4,400

4,323
(111)
4,212

The fair value of the financial assets acquired includes trade receivables with a fair value of £45 million and a gross contractual value of £108 million.  
The best estimate at acquisition date of the contractual cash flows not likely to be collected was £63 million.

Goodwill of £2,848 million arising from the acquisition reflects growth opportunities and buyer-specific synergies. None of the goodwill recognised is 
expected to be deductible for income tax purposes.

The value of the non-controlling interest in Sky Deutschland was estimated by calculating the non-controlling interest’s share of net identifiable assets  
at the acquisition date. At 30 June 2015, the Group held 96.13% of the issued share capital of Sky Deutschland AG.

From the close of the offer acceptance period on 3 November 2014, and prior to obtaining control of Sky Deutschland, the Group acquired a 1.6% equity 
investment with a carrying value of £72 million. The Group recognised a gain of £5 million within profit on disposal of available-for-sale investments as a 
result of measuring this investment to fair value as at the date of the acquisition.

Deferred tax assets and liabilities which are shown separately above have been offset where appropriate on the balance sheet.

Acquisition-related costs for the purchase of both Sky Deutschland and Sky Italia (see below) comprised advisory and transaction fees including, inter 
alia, financial advisory costs, corporate legal advice, due diligence reporting, assurance services and tax advice of £50 million within operating expense, 
and finance costs of £57 million incurred in connection with £6.6 billion of firm underwritten debt facilities and other associated transaction costs.

For the period between the date of purchase and 30 June 2015, the acquisition contributed £866 million to the Group’s revenue, and a £22 million loss  
to the Group’s operating profit. If the Group had completed the purchase on the first day of the financial year, it is estimated that the acquisition would 
have contributed £1,377 million to Group revenue and an £11 million loss to the Group’s operating profit for the year.

126  Sky plc

Annual Report 2015Financial statementsNotes to the consolidated financial statements(continued)b) Sky Italia
On 12 November 2014, the Group acquired 100% of the issued share capital of Sky Italia Srl, obtaining control of Sky Italia. Sky Italia operates a pay TV 
business in Italy. Sky Italia was acquired to take advantage of growth opportunities, benefits of scale and synergy potential.

The amounts recognised in respect of the identifiable assets acquired and liabilities assumed are set out in the table below.

Recognised amounts of identifiable assets acquired and liabilities assumed
Intangible assets
Property, plant and equipment
Deferred tax assets
Derivative financial assets
Inventories
Trade and other receivables
Current tax assets
Cash and cash equivalents
Trade and other payables
Deferred tax liabilities
Current tax liabilities
Provisions

Goodwill

Satisfied by
Cash
Disposal of investment in associate
Total consideration transferred
Net cash outflow arising on purchase
Cash consideration
Less: cash and cash equivalents acquired
Net cash outflow arising on purchase

Recognised 
fair values 
£m

1,780
360
71
1
600
431
13
5
(1,092)
(403)
(2)
(50)
1,714
752
2,466

2,056
410
2,466

2,056
(5)
2,051

The fair value of the financial assets acquired includes trade receivables with a fair value of £305 million and a gross contractual value of £394 million.  
The best estimate at acquisition date of the contractual cash flows not likely to be collected was £89 million.

Goodwill of £752 million arising from the acquisition reflects growth opportunities and buyer-specific synergies. None of the goodwill recognised is 
expected to be deductible for income tax purposes.

Deferred tax assets and liabilities which are shown separately above have been offset where appropriate on the balance sheet.

For the period between the date of purchase and 30 June 2015, the acquisition contributed £1,297 million to the Group’s revenue, and £25 million to the 
Group’s operating profit. If the Group had completed the purchase on the first day of the financial year, it is estimated that the acquisition would have 
contributed £2,086 million to Group revenue and £61 million to the Group’s operating profit for the year.

127

Annual Report 2015Sky plcFinancial statementsStrategic reportGovernanceFinancial statementsShareholder information32. Group investments
The Group and its subsidiaries are involved in the operation of pay television broadcasting and home communications services, including the provision  
of broadband and telephone operations. Certain subsidiary companies provide ancillary functions which support these operations. Joint ventures and 
associates are involved in the transmission of specialist channels and online betting activities.

Unless otherwise indicated, all share holdings owned directly or indirectly by the Group represent 100% of issued share capital of the subsidiary.  
All entities primarily operate in their country of incorporation.

Name 

Description and  
proportion of shares held (%)

Subsidiaries:
Direct holdings of the Company

1 ordinary share of £1

Incorporated in the UK
British Sky Broadcasting Group 
Limited
Picnic Limited
Sky Finance Europe Limited
Sky Group Finance plc
Sky Guarantee Investments Limited Membership interest (100%)
Sky Operational Finance Limited
Sky Television Limited
Sky UK Limited

2,138 ordinary shares of £1 each
1 ordinary share of £1
50,000 ordinary shares of £1 each

31,440,638 ordinary shares of £1 each
13,376,982 ordinary shares of £1 each
10,002,002 ordinary shares of £1 each

Incorporated in the Channel Islands
Rainbow Finance (Jersey) Limited

100 ordinary shares of £1 
1,000,000 preference shares  
of £0.01 each 

Subsidiaries:
Indirect holdings of the Company

Incorporated in the UK
365 Media Group Limited
Amstrad Limited
British Sky Broadcasting Limited
Ciel Bleu 6 Limited
Cymru International Limited
Dolphin TV Limited
International Channel Pack 
Distribution Limited
Kidsprog Limited
Love Productions Limited
MEMSTV Limited 
Multicultural & Ethnic Media Sales 
Limited
Newserge Limited
NOW TV plc
Parthenon 1 Limited
Parthenon 2 Limited
Parthenon Entertainment Limited
Parthenon Media Group Limited
Rivals Digital Media Limited
S.A.T.V. Publishing Limited
Sky Channel Limited
Sky Comedy Limited
Sky CP Limited
Sky Europe Limited
Sky Global Media plc

128  Sky plc

172 ordinary shares of £0.01 each
160 ordinary shares of £0.10 each
1 ordinary share of £1
51,850 ordinary shares of £0.01 each
2 ordinary shares of £1 each
200,000 ordinary shares of £0.001 each
1 ordinary share of £1

2 ordinary shares of £1 each
7,724 ordinary shares of £1 each (70%)
10 ordinary shares of £1 each
144 ordinary shares of £1 each

100 ordinary shares of £1 each
1 ordinary share of £1
1 ordinary share of £1
2 ordinary shares of £1 each
100 ordinary shares of £1 each
2 ordinary shares of £1 each
200 ordinary shares of £0.01 each
100 ordinary shares of £1 each
1 ordinary share of £1
2 ordinary shares of £1 each
1 ordinary share of £1
1 ordinary share of £1
1 ordinary share of £1

Description and  
proportion of shares held (%)
1 ordinary share of £1
2 ordinary shares of £1 each
2 ordinary shares of £1 each
600 ordinary shares of £1 each

Name 
Sky Group Limited
Sky Healthcare Scheme 2 Limited
Sky History Limited
Sky Holdings Limited
Sky Home Communications Limited 9,528,124 ordinary shares of £1 each
1,576,000 ordinary shares of £1 each
Sky In-Home Service Limited
Sky International Limited
1 ordinary share of £1
Sky International Operations Limited 2,540,916,167 ordinary shares of £1 each
Sky IP International Limited
Sky IQ Limited
Sky LLU Assets Limited
Sky Mobile Services Limited
Sky New Media Venture Limited
Sky News Limited
Sky Publications Limited
Sky Retail Stores Limited
Sky SNA Limited
Sky SNI Limited
Sky SNI Operations Limited
Sky Subscribers Services Limited1
Sky Telecommunications Limited
Sky Telecommunications Services 
Limited
Sky Ventures Limited
The Cloud Networks Limited

300 ordinary shares of £1 each
100 ordinary shares of £1 each
90 ordinary shares of £1 each
1 ordinary share of £1 
2 ordinary shares of £1 each
1 ordinary share of £1
2 ordinary shares of £1 each
5,001,055 ordinary shares of £0.01 each
100 ordinary shares of £1 each
100 ordinary shares of £1 each
200 ordinary shares of £1 each
5 ordinary shares of £1 each
1,000 ordinary shares of £1 each
5,821,764 ordinary shares of £1 each

912 ordinary shares of £1 each
30,583,988 ordinary shares of  
£0.00025 each
85 ordinary shares of £1 each (85%)
125 ordinary shares of £1 each
1 ordinary share of £1 

Tour Racing Limited2
Virtuous Systems Limited
Znak Jones Productions Limited

Incorporated in Germany
BSkyB GmbH
Premiere WIN Fernsehen GmbH
SCAS Satellite CA Services GmbH
Sky Deutschland AG

2 ordinary shares of €25,000 and €100 
2 ordinary shares of €25,000 each
1 ordinary share of €25,000 each
931,114,937 ordinary shares of €1 each 
(96.13%)
25,000 ordinary shares of €1 each

Partnership Interest (100%)

Sky Deutschland Customer  
Center GmbH
Sky Deutschland Fernsehen  
GmbH & Co. KG
Sky Deutschland Service Center 
GmbH
Sky Deutschland Verwaltungs GmbH 1 ordinary share of €25,000
Sky German Holdings GmbH2
Sky Hotel Entertainment GmbH

1 ordinary share of €25,000

26,000 ordinary shares of €1 each
9 ordinary shares of €17,500, €107,700, 
€50,000, €88,600, €68,000, €175,700, 
€17,500, €105,000 and €70,000
2 ordinary shares of €6,025 and €18,975
1 ordinary share of €35,000
2 ordinary shares of €975,000  
and €25,000

Sky Media Network GmbH
Sky Österreich Fernsehen GmbH
The Cloud Networks Germany 
GmbH2

Annual Report 2015Financial statementsNotes to the consolidated financial statements(continued) 
 
 
 
Description and  
proportion of shares held (%)

Name 

Description and  
proportion of shares held (%)

Name 

Incorporated in Italy
Sky Italia Srl
Sky Italian Holdings SpA
Sky Italia Network Services Srl
Telepiù Srl

Quota interest (100%)
121,000 ordinary shares of €1 each
Quota interest (100%)
Quota interest (100%)

Incorporated in the USA
BSkyB US Holdings, Inc.2
100 ordinary shares of $0.001 each
Callisto Media West, LLC2
Membership interest (100%)
Jupiter Entertainment Holdings LLC2 Membership interest (60%)
Jupiter Entertainment, LLC2
Membership interest (100%)
Jupiter Entertainment North, LLC2 Membership interest (100%)
Love American Journeys, LLC3
Membership interest (100%)
Love Baking, LLC3
Membership interest (100%)
Love Productions USA, Inc3
1,000 ordinary shares of $1 each
Love Sewing, LLC3
Membership interest (100%)
PhotoOps, LLC2
Membership interest (100%)
USA Love Development, LLC3
Membership interest (100%)
Wild West Alaska, LLC2
Membership interest (100%)
Membership interest (51%)
ZJTV LLC

Incorporated in other overseas countries
Acetrax AG (Switzerland)

Sky Channel SA (Belgium)
Sky International AG (Switzerland)

Sky Ireland Limited (Ireland)
Sky Manufacturing Services Limited 
(Hong Kong)
Sky Österreich Verwaltung GmbH 
(Austria)
The Cloud Networks Denmark APS 
(Denmark)2
The Cloud Networks Nordics AB 
(Sweden)2

12,281,326 ordinary shares of  
CHF 0.01 each
1,250 ordinary shares of €49.60 each
200,000 ordinary shares of CHF 1.00 
each
1 ordinary share of €1
10,000 ordinary shares of HKD 1.00 each

1 ordinary share of €36,336

125,000 ordinary shares of DKK 1.00 
each
640,010 ordinary shares of SEK 1.00 
each

Joint ventures and associates:

Incorporated in the UK
AETN UK
Attheraces Holdings Limited2

Bolt Pro Tem Limited
Colossus Productions Limited3

DTV Services Limited4
Internet Matters Limited2
Lovesport Productions Limited5

Nickelodeon UK Limited5

Odeon and Sky Filmworks Limited2
Paramount UK Partnership5,6
Venture 2009 Limited

Incorporated in the Channel Islands
Cyan Blue Topco Limited

Incorporated in the UAE
Sky News Arabia FZ-LLC

50,000 ordinary shares of £1 each (50%)
1,584 ordinary shares of £1 each 
(48.35%) 
20 recoupment shares of £0.01 each
100 ordinary shares of £1 each (33.3%)
2,000 ordinary shares of £0.01 each 
(20%)
6,000 ordinary shares of £1 each (20%)
Membership interest (25%)
4,999 ordinary shares of £1 each 
(49.99%)
104 ordinary B shares of £0.01 each 
(40%) 
2,450 ordinary B shares of £1 each (50%)
Partnership interest (25%)
50 ordinary shares of £1 each (50%)

200,556 ordinary A2 shares of £0.01 
each (20.06%)
200 contingent value shares of £0.01 
each

47,816,666 ordinary shares of $1 each 
(50%)

Incorporated in Australia
Australian News Channel Pty Limited1 ordinary share of AUD$1 (33.3%)

1 
2 
3 
4 
5 
6 

This entity has an accounting reference date of 1 January.
These entities have an accounting reference date of 31 December.
These entities have an accounting reference date of 31 March.
This entity has an accounting reference date of 31 May.
These entities have an accounting reference date of 30 September. 
The registered address of Paramount UK Partnership is 17-19 Hawley Crescent, 
Camden, London, NW1 8TT. The Paramount UK Partnership is a joint venture of the 
Group and is included within the consolidated accounts in accordance with Note 
1(c)(ii). Consequently, the Paramount UK Partnership has taken advantage of the 
exemption within the Partnerships (Accounts) Regulations 2008 (regulation 7) 
from filing annual financial statements.

The following companies are exempt from the requirements relating to the audit of 
individual accounts for the year/period ended 30 June 2015 by virtue of section  
479A of the Companies Act 2006: Kidsprog Limited (02767224), Parthenon Media Group 
Limited (06944197), Picnic Limited (05348872), S.A.T.V. Publishing Limited (01085975), 
Sky IP International Limited (07245844), Sky Operational Finance Limited (02906994) 
and Sky Television Limited (01518707).

129

Annual Report 2015Sky plcFinancial statementsStrategic reportGovernanceFinancial statementsShareholder information33. Events after the reporting period
As announced on 17 February 2015, Sky initiated the necessary steps for the transfer of the remaining approximately 4% minority shareholdings in Sky 
Deutschland. The requisite shareholder resolution was subsequently approved by 99.4% of the votes cast at an Extraordinary General Meeting of Sky 
Deutschland on 22 July 2015 and we expect the formal transfer of the minority shareholdings to be effective in the second quarter of the 2015/16 financial 
year.

34. Sky plc company only financial statements

Company Income Statement
for the year ended 30 June 2015

Revenue
Operating expense
Operating profit
Dividend income from subsidiaries
Investment income
Finance costs
Profit before tax
Taxation
Profit for the year attributable to equity shareholders

The accompanying notes are an integral part of this income statement.

Company Statement of Comprehensive Income
for the year ended 30 June 2015

Profit for the year attributable to equity shareholders
Other comprehensive income
Amounts recognised directly in equity that may subsequently be recycled to the income statement
Gain (loss) on cash flow hedges
Tax on cash flow hedges

Amounts reclassified and reported in the income statement
(Loss) gain on cash flow hedges
Tax on cash flow hedges

Other comprehensive (loss) income for the year (net of tax)
Total comprehensive income for the year attributable to equity shareholders

All results relate to continuing operations.

Notes 

O
B
B
C
D

2015 
£m
229
(97)
132
510
131
(201)
572
(24)
548

2015 
£m
548

76
(16)
60

(113)
23
(90)
(30)
518

2014
£m 
225 
(44)
181
622 
64 
(81)
786
(36)
750 

2014
£m 
750

(79) 
18 
(61) 

97 
(22) 
75 
14 
764

130  Sky plc

Annual Report 2015Financial statementsNotes to the consolidated financial statements(continued) 
 
 
 
 
 
Company Balance Sheet
as at 30 June 2015

Non-current assets
Investments in subsidiaries
Other receivables
Derivative financial assets
Deferred tax assets

Current assets
Other receivables
Cash and cash equivalents
Derivative financial assets

Total assets
Current liabilities
Other payables
Derivative financial liabilities

Non-current liabilities
Borrowings
Derivative financial liabilities
Deferred tax liabilities

Total liabilities
Share capital
Share premium
Reserves
Total equity attributable to equity shareholders
Total liabilities and shareholders’ equity

The accompanying notes are an integral part of this balance sheet.

These financial statements of Sky plc, registered number 02247735, have been approved by the Board of Directors  
on 28 July 2015 and were signed on its behalf by:

Jeremy Darroch 
Group Chief Executive Officer 

Andrew Griffith
Group Chief Financial Officer

Notes 

2015 
£m

2014
£m 

E
G
J
F

G

J

I
J

H
J
F

L
L

9,517
6
358
1
9,882

7,859
–
55
7,914
17,796

3,479
55
3,534

6,723
74
–
6,797
10,331
860
2,704
3,901
7,465
17,796

8,146
2
175
–
8,323

3,008
1
–
3,009
11,332

3,613
–
3,613

1,557
156
4
1,717
5,330
781
1,437
3,784
6,002
11,332

131

Annual Report 2015Sky plcFinancial statementsStrategic reportGovernanceFinancial statementsShareholder information 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
34. Sky plc company only financial statements (continued) 
Company Cash Flow Statement
for the year ended 30 June 2015

Cash flows from operating activities
Cash generated from operations
Net cash from operating activities
Cash flows from financing activities
Proceeds from the exercise of share options
Loan to subsidiaries
Net cash (used in) from financing activities
Net (decrease) increase in cash and cash equivalents
Cash and cash equivalents at the beginning of the year
Cash and cash equivalents at the end of the year

The accompanying notes are an integral part of this cash flow statement.

Notes 

M

2015 
£m

2014
£m 

–
–

10
(11)
(1)
(1)
1
–

–
–

11
(10)
1
1
–
1

132  Sky plc

Annual Report 2015Financial statementsNotes to the consolidated financial statements(continued) 
 
Company Statement of Changes in Equity 
for the year ended 30 June 2015

At 1 July 2014
Profit for the year
Recognition and transfer of cash flow hedges
Tax on items taken directly to equity
Total comprehensive income for the year
Share-based payment
Share buy-back programme:
– Purchase of own shares for cancellation
– Financial liability for close period
purchases
Dividends
At 30 June 2014
Profit for the year
Recognition and transfer of cash flow hedges
Tax on items taken directly to equity
Total comprehensive income for the year
Share-based payment
Reversal of financial liability for close
period purchases
Issue of own equity shares
Dividends
At 30 June 2015

Share 
capital 
£m 
797
 –
– 
– 
– 
– 

Share
premium
£m
1,437
–
–
–
–
–

(16) 

–

– 
– 
781 
–
–
–
–
–
–

79
–
860

–
–
1,437
–
–
–
–
–
–

1,267
–
2,704

Special
reserve
£m
14
–
–
–
–
–

Capital
redemption
reserve
£m
174
–
–
–
–
–

Capital
reserve
£m
844
–
–
–
–
–

ESOP 
reserve 
£m 
(147)
– 
– 
– 
– 
2

Hedging 
reserve 
£m 
(13)
– 
18
(4) 
14
–

Retained 
earnings 
£m 
3,019
750
–
– 
750 
(95)

Total 
Shareholders’ 
equity 
£m 
6,125
750
18
(4) 
764 
(93)

–

–
–
14
–
–
–
–
–
–

–
–
14

16

–
–
190
–
–
–
–
–
–

–
–
190

–

–
–
844
–
–
–
–
–
–

–
–
844

– 

– 

(250)

(250)

– 
– 
(145) 
–
–
–
–
20
–

–
–
(125)

– 
– 
1 
–
(37)
7
(30)
–
–

–
–
(29)

(59)
(485)
2,880
548
–
–
548
69
59

–
(549)
3,007

(59)
(485)
6,002 
548
(37)
7
518
89
59

1,346
(549)
7,465

For a description of the nature and purpose of each equity reserve, see note L. 

The accompanying notes are an integral part of this statement of changes in equity.

A. Accounting policies
Sky plc (the ‘Company’) is a public limited company incorporated in the United Kingdom and registered in England and Wales. 

i) Basis of preparation
The Company financial statements have been prepared in accordance with IFRS, consistent with the accounting policies set out in note 1 of the  
Group’s consolidated financial statements. 

ii) Revenue
Revenue, which excludes value added tax, represents the gross inflow of economic benefit from the Company’s operating activities.  
Revenue is measured at the fair value of the consideration received or receivable. The Company’s main source of revenue is from licensing  
the Company’s brand name asset to subsidiaries. This revenue is recognised on an accruals basis under the terms of relevant licensing agreements. 

iii) Investment in subsidiaries
An investment in a subsidiary is recognised at cost less any provision for impairment. As permitted by section 133 of the Companies Act 2006,  
where the relief afforded under section 131 of the Companies Act 2006 applies, cost is the aggregate of the nominal value of the relevant number  
of the Company’s shares and the fair value of any other consideration given to acquire the share capital of the subsidiary undertakings.

133

Annual Report 2015Sky plcFinancial statementsStrategic reportGovernanceFinancial statementsShareholder information 
34. Sky plc company only financial statements (continued) 
B. Investment income and finance costs

Investment income
Investment income from subsidiaries
Interest on other loans and receivables with related parties

Finance costs
– Interest payable and similar charges
Facility related costs 
Guaranteed Notes (see note H)

– Other finance income (expense)
Remeasurement of borrowings and borrowings-related derivative financial instruments (not qualifying for hedge accounting)
Foreign exchange loss arising on loan with subsidiaries
Loss arising on derivatives in a designated fair value hedge accounting relationship
Gain arising on adjustment for hedged item in a designated fair value hedge accounting relationship

2015 
£m

130
1
131

2015
£m

(33)
(168)
(201)

462
(462)
(19)
19
–
(201)

2014
£m 

64
–
64

2014 
£m

(2) 
(80) 
(82) 

–
–
(14)
15
1
(81)

Finance costs include £50 million incurred in connection with £6.6 billion of firm underwritten debt facilities and other associated transaction costs 
relating to the purchase of Sky Deutschland and Sky Italia. These facilities, including the previous RCF, have been repaid or cancelled during the period with 
the exception of the £1 billion revolving credit facility (RCF), which remains undrawn.

C. Profit before taxation
Employee benefits
The Company had nil employees (2014: nil) during the year.

Key management compensation
Amounts paid to the Directors of the Company are disclosed in the Report on Directors’ remuneration on pages 51 to 69.

D. Taxation 
i) Taxation recognised in the income statement

Current tax expense
Current year
Total current tax charge
Deferred tax expense
Origination and reversal of temporary differences
Total deferred tax charge (credit)
Taxation

ii) Deferred tax recognised directly in equity

Deferred tax (credit) charge on hedging activities

2015 
£m

2014
£m 

22
22

2
2
24

37 
37 

(1) 
(1) 
36 

2015 
£m
(7)

2014
£m 
4

iii) Reconciliation of effective tax rate
The tax expense for the year is lower (2014: lower) than the expense that would have been charged using the blended rate of corporation tax in the UK 
(20.75%) applied to profit before tax. The applicable enacted or substantively enacted effective rate of UK corporation tax for the year was 20.75% (2014: 
22.5%). The differences are explained overleaf:

134  Sky plc

Annual Report 2015Financial statementsNotes to the consolidated financial statements(continued) 
 
 
 
 
Profit before tax 
Profit before tax multiplied by blended rate of corporation tax in the UK of 20.75% (2014: 22.5%)
Effects of: 
Non-taxable income 
Non-deductible expenditure
Tax rate change
Taxation 

All taxation relates to UK corporation tax.

E. Investments in subsidiaries

Cost
At 1 July 2013
Additions
At 30 June 2014
Additions
At 30 June 2015
Provision
At 1 July 2013, 30 June 2014 and 30 June 2015
Carrying amounts
At 1 July 2013
At 30 June 2014
At 30 June 2015

See note 32 for a list of the Company’s investments.

F. Deferred tax
Recognised deferred tax assets (liabilities)

At 1 July 2013
Credit to income
Charge to equity
At 30 June 2014
Charge to income
Credit to equity
At 30 June 2015

2015 
£m
572
119

(106)
11
–
24

2014
£m 
786 
177

(140)
–
(1)
36

£m 

9,148
3
9,151
1,371
10,522

(1,005)

8,143
8,146
9,517

Financial 
instruments 
temporary 
differences 
£m 
 (1)
1 
(4) 
(4)
(2)
7
1

At 30 June 2015, a deferred tax asset of £244 million (2014: £244 million) has not been recognised in respect of capital losses related to the Group’s 
holding in KirchPayTV, on the basis that utilisation of these temporary differences is not probable. At 30 June 2015, the Company has also not recognised a 
deferred tax asset of £1 million (2014: £5 million) relating to capital losses and provisions in respect of football club investments, on the basis that it is not 
probable that they will be utilised.

G. Other receivables

Amounts receivable from subsidiaries
Current other receivables
Non-current prepayment
Total other receivables

2015 
£m
7,859
7,859
6
7,865

2014
£m 
3,008
3,008
2
3,010

On 1 April 2015, the Company made a loan of €600 million to Sky Operational Finance Limited. This loan bears interest at 3 month EURIBOR plus 0.75% and 
is repayable on demand.

On 27 November 2014, the Company made a loan of €400 million to Sky Operational Finance Limited. This loan bears interest at 2.750% and is repayable 
on demand.

135

Annual Report 2015Sky plcFinancial statementsStrategic reportGovernanceFinancial statementsShareholder information 
 
 
 
34. Sky plc company only financial statements (continued) 
On 24 November 2014, the Company made loans of £200 million, £450 million, €850 million and €126 million to Sky Operational Finance Limited. These 
loans bear interest at a rate of 4.000%, LIBOR plus 1.2296% , 1.875% and 2.940% respectively, and are repayable on demand.

On 16 September 2014, the Company made loans of €969 million and €582 million to Sky Operational Finance Limited. These loans bear interest at 2.1867% 
and EURIBOR plus 0.6563% respectively, and are repayable on demand.

On 15 September 2014, the Company made loans of €1,500 million and €1,000 million to Sky Operational Finance Limited. These loans bear interest at 
1.500% and 2.500% respectively, and are repayable on demand.

On 26 November 2012, the Company issued US$800 million Guaranteed Notes with a coupon rate of 3.125% and loaned proceeds to Sky Operational 
Finance Limited. Sky Operational Finance Limited pays the same annual effective interest rate to the Company.

On 24 November 2008, the Company issued US$600 million Guaranteed Notes with a coupon rate of 9.500% and loaned the proceeds to Sky Operational 
Finance Limited. Sky Operational Finance Limited pays the same annual effective interest rate to the Company.

On 15 February 2008, the Company issued US$750 million Guaranteed Notes with a coupon rate of 6.100% and loaned the proceeds to Sky UK Limited. 
Sky UK Limited pays the same annual effective interest rate to the Company.

All other amounts receivable from subsidiaries are non-interest bearing and are also repayable on demand.

The Directors consider that the carrying amount of other receivables approximates their fair values.

The Company’s credit risk is primarily attributable to its other receivables. The majority of its other receivables balance is due from Sky Operational 
Finance Limited and Sky UK Limited. The risk of these entities defaulting on amounts owed is considered low due to Sky Operational Finance Limited being 
a conduit to pass through intercompany financing and due to Sky UK Limited’s successful operation of pay television broadcasting and home 
communications services in the UK and Ireland.

H. Borrowings

Non-current borrowings
US$750 million of 6.100% Guaranteed Notes repayable in February 2018
US$582.8 million of 9.500% Guaranteed Notes repayable in November 2018
US$750 million of 2.625% Guaranteed Notes repayable in September 2019
€600 million of Floating Rate Notes repayable in April 2020
£450 million of 2.875% Guaranteed Notes repayable in November 2020
€1,500 million of 1.500% Guaranteed Notes repayable in September 2021
US$800 million of 3.125% Guaranteed Notes repayable in November 2022
€850 million of 1.875% Guaranteed Notes repayable in November 2023
US$1,250 million of 3.750% Guaranteed Notes repayable in September 2024
€1,000 million of 2.500% Guaranteed Notes repayable in September 2026
£300 million of 6.000% Guaranteed Notes repayable in May 2027
£300 million of 4.000% Guaranteed Notes repayable in November 2029
€400 million of 2.750% Guaranteed Notes repayable in November 2029

At 30 June 2015, the Company had in issue the following Guaranteed Notes:

US$750 million of 6.100% Guaranteed Notes repayable in February 2018
US$582.8 million of 9.500% Guaranteed Notes repayable in November 2018
£450 million of 2.875% Guaranteed Notes repayable in November 2020
US$800 million of 3.125% Guaranteed Notes repayable in November 2022
£300 million of 6.000% Guaranteed Notes repayable in May 2027
£300 million of 4.000% Guaranteed Notes repayable in November 2029

136  Sky plc

2015 
£m

2014
£m 

474
372
477
425
445
1,058
504
602
787
705
296
297
281
6,723

442
353
–
–
–
–
466
–
–
–
296
–
–
1,557

Interest Rate Hedging

Hedged Interest Rates

Hedged
Value
£m
387
389
450
503
300
200
2,229

Fixed
£m
290
260
–
503
300
200
1,553

Floating
£m
97
129
450
–
–
–
676

Fixed 
6.829%
7.091%
–
3.226%
6.000%
4.000%

Floating
6m LIBOR +1.892%
6m LIBOR +5.542%
3m LIBOR +1.230%
–
–
–

Annual Report 2015Financial statementsNotes to the consolidated financial statements(continued) 
 
 
US$750 million of 2.625% Guaranteed Notes repayable in September 2019
€600 million of Floating Rate Notes repayable in April 2020
€1,500 million of 1.500% Guaranteed Notes repayable in September 2021
€850 million of 1.875% Guaranteed Notes repayable in November 2023
US$1,250 million of 3.750% Guaranteed Notes repayable in September 2024
€1,000 million of 2.500% Guaranteed Notes repayable in September 2026
£300 million of 4.000% Guaranteed Notes repayable in November 2029
€400 million of 2.750% Guaranteed Notes repayable in November 2029

Interest Rate Hedging

Hedged Interest Rates

Hedged
Value
€m
581
600
1,500
850
969
1,000
126
400
6,026

Fixed
€m
–
–
1,500
850
969
1,000
126
400
4,845

Floating
€m
581
600
–
–
–
–
–
–
1,181

Fixed 
–
–
1.500%
1.875%
2.187%
2.500%
2.943%
2.750%

Floating
3m EURIBOR +0.656%
3m EURIBOR +0.750%
–
–
–
–
–
–

See note 24 for details of Capital Risk Management and note 22 for details of the Company’s Guaranteed Notes in the prior year. 

I. Other payables

Other payables
Amounts owed to subsidiary undertakings
Amounts owed to other related parties
Other
Accruals

2015 
£m

3,394
–
–
85
3,479

2014
£m 

3,536
23
36
18
3,613

Amounts payable to subsidiaries are non-interest bearing and repayable on demand. The balance comprises £2,164 million of non-interest bearing  
loans (2014: £2,164 million) and £1,230 million of other payables (2014: £1,372 million). The Directors consider that the carrying amount of other payables 
approximates their fair values.

J. Derivatives and other financial instruments
Fair values
Set out below is a comparison of the carrying values and the estimated fair values of the Company’s financial assets and financial liabilities  
at 30 June 2015 and 30 June 2014:

Financial assets and liabilities held or issued to finance the Company’s operations
Quoted bond debt
Derivative financial instruments
Other payables and receivables

2015 
Carrying 
value 
£m 

2015 
Fair 
value 
£m 

2014 
Carrying 
value 
£m 

(6,723)
284
4,380

(6,903)
284
4,380

(1,557) 
19 
(605)

2014 
Fair 
value 
£m

(1,740) 
19 
(605)

The fair values of financial assets and financial liabilities are determined as detailed in note 23 and all items held at fair value are classified  
as Level 2 in the fair value hierarchy.

Set out below are the derivative financial instruments entered into by the Company to manage its interest rate and foreign exchange risk.

Fair value hedges
Interest rate swaps
Cross-currency swaps
Cash flow hedges
Cross-currency swaps
Derivatives not in a formal hedge relationship
Interest rate swaps
Cross-currency swaps
Total

2015

2014

Asset

Liability

Asset

Liability

Fair Value
£m

Notional
£m

Fair Value 
£m 

Notional
£m

Fair Value
£m

Notional
£m

Fair Value 
£m 

Notional
£m

48
19

88

14
244
413

939
466

1,065

336
2,065
4,871

–
–

(12)

(14)
(103)
(129)

–
–

503

596
1,017
2,116

51
–

45

31
48
175

452
–

290

574
725
2,041

–
–

–
–

(36)

503

(26)
(94)
(156)

314
1,018
1,835

137

Annual Report 2015Sky plcFinancial statementsStrategic reportGovernanceFinancial statementsShareholder information 
 
 
 
 
34. Sky plc company only financial statements (continued) 
Note 23 provides further details of the Group’s derivative and other financial instruments. 

The maturity of the derivative financial instruments is shown below:

In one year or less
Between one and two years
Between two and five years
In more than five years
Total

2015

2014

Asset
£m
55
–
211
147
413

Liability
£m
(55)
–
(34)
(40)
(129)

Asset
£m
–
33
122
20
175

Liability
£m
–
(33)
(67) 
(56) 
(156) 

K. Financial risk management
Interest rate and foreign exchange risk management
The Company manages its exposure to interest rates and foreign exchange movements, which arise from the Company’s sources of finance by selectively 
entering into derivative financial instruments to manage its exposure. The Company has also entered into derivative contracts on behalf of its 
subsidiaries Sky Group Finance plc and Sky UK Limited, and has back-to-back intercompany contracts.

Foreign exchange risk
The following analysis details the Company’s sensitivity to movements in pounds sterling against all currencies in which it has significant transactions.  
The sensitivity analysis includes only outstanding foreign currency denominated financial instruments and adjusts their translation at the period end  
for a 25% change in foreign currency rates.

A 25% strengthening in pounds sterling against the US dollar would have an adverse impact on profit of £13 million (2014: adverse impact of £16 million), 
relating to non-cash movements in the valuation of derivatives. The same strengthening would have an adverse impact on other equity of £39 million 
(2014: adverse impact of £21 million).

A 25% weakening in pounds sterling against the US dollar would have a beneficial impact on profit of £21 million (2014: beneficial impact of £26 million), 
relating to non-cash movements in the valuation of derivatives. The same weakening would have a beneficial impact on other equity of £65 million (2014: 
beneficial impact of £36 million).

A 25% strengthening in pounds sterling against the euro would have a beneficial impact on profit by £17 million (2014: nil), relating to non-cash movements 
in the valuations of derivatives. 

A 25% weakening in pounds sterling against the euro would have an adverse impact on profit of £28 million (2014: nil), relating to non-cash movements  
in the valuation of derivatives.

Interest rate risk
The sensitivity analyses below have been determined based on the exposure to interest rates for both derivatives and non-derivative financial 
instruments at the balance sheet date. For floating rate liabilities, the analysis is prepared assuming the amount of liability outstanding at the balance 
sheet date was outstanding for the whole year.

For each one hundred basis point rise or fall in interest rates at 30 June 2015, and if all other variables were held constant, the Company’s profit for the 
year ended 30 June 2015 would decrease or increase by £18 million (2014: decrease or increase by £3 million) and other equity reserves would decrease  
or increase by £6 million (2014: decrease or increase by £1 million).

A one hundred basis point rise or fall in interest rates represents a large but realistic movement which can easily be multiplied to give sensitivities  
at different interest rates.

The sensitivity analyses provided are hypothetical only and should be used with caution as the impacts provided are not necessarily indicative of the 
actual impacts that would be experienced because the effect of a change in a particular market variable on fair values or cash flows is calculated without 
considering interrelationships between the various market rates or mitigating actions that would be taken by the Company. In addition, the Company’s 
actual exposure to market rates changes as the Company’s portfolio of debt changes.

The changes in valuations are estimates of the impact of changes in market variables and are not a prediction of future events or anticipated gains  
or losses.

Liquidity risk
See note 24 for the Company’s policy on liquidity management.

The following table analyses the Company’s non-derivative financial liabilities, net settled interest rate swaps and gross settled currency swaps  
and collars into relevant maturity groupings based on the remaining period at the balance sheet date to the contractual maturity date. 

The amounts disclosed in the table are the contractual undiscounted cash flows and may therefore not reconcile to the amounts disclosed on the 
balance sheet for borrowings, derivative financial instruments and other payables.

138  Sky plc

Annual Report 2015Financial statementsNotes to the consolidated financial statements(continued) 
At 30 June 2015
Non-derivative financial liabilities
Bonds – USD
Bonds – GBP
Bonds – EUR
Other payables
Net settled derivatives
Financial assets
Gross settled derivatives
Outflow
Inflow

At 30 June 2014
Non-derivative financial liabilities
Bonds – USD
Bonds – GBP
Other payables
Net settled derivatives
Financial assets
Gross settled derivatives
Outflow
Inflow

Less than 
12 months 
£m 

Between 
one and 
two years 
£m 

Between 
two and 
five years 
£m 

More than 
five years 
£m 

122
43
57
3,479

122
43
55
–

1,572
129
595
–

1,474
1,309
2,948
–

(22)

(21)

(37)

(9)

1,058
(1,083)

141
(166)

1,991
(2,192)

3,147
(3,147)

Less than 
12 months 
£m 

Between 
one and 
two years 
£m 

Between 
two and 
five years 
£m 

More than 
five years 
£m 

74 
18 
3,613

(15) 

63 
(56) 

74 
18 
–

(15) 

62 
(56) 

962
54 
–

(36) 

930 
(920) 

521 
444 
–

– 

560 
(521) 

At 30 June 2015, the Company had an undrawn £1,000 million RCF with a maturity date of 30 November 2020. See note 22 for further information.

L. Notes to the Company statement of changes in equity
For details of share capital, share premium, the special reserve, the capital redemption reserve and the hedging reserve, see notes 25 and 26. 

For details of dividends, see note 11.

Capital reserve
This reserve arose from the surplus on the transfer of trade and assets to a subsidiary undertaking.

M. Reconciliation of profit before tax to cash generated from operations

Profit before tax
Dividend income
Net finance costs
Increase in other receivables
Cash generated from operations

2015 
£m
572
(510)
70
(132)
–

2014
£m 
786 
(622) 
17 
(181)
 – 

139

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34. Sky plc company only financial statements (continued) 
N. Contingent liabilities and guarantees
The Company and certain of its subsidiaries have undertaken, in the normal course of business, to provide support to several of the Group’s investments 
in both limited and unlimited companies and partnerships, to meet their liabilities as they fall due. Several of these undertakings contain maximum 
financial limits. These undertakings have been given for at least one year from the date of the signing of the UK statutory accounts of the related entity.  
A payment under these undertakings would be required in the event of an investment being unable to pay its liabilities.

The Company has provided parent company guarantees in respect of the various contracts entered into with the Premier League by Sky UK Limited 
covering the 2013/14 to 2018/19 football seasons. In each case the guarantee covers all payment obligations now or in the future due, owing or incurred  
by Sky UK Limited under the contracts and all liabilities now or in the future arising or incurred under the indemnity given to the Premier League by Sky  
UK Limited under the contracts.

The Company has provided a parent company guarantee in respect of the contract entered into with Sky UK Limited and Stanhope plc in relation to  
the construction of a new corporate headquarters at the Osterley Campus. The guarantee covers all performance obligations and payment obligations 
imposed on Sky UK Limited under that contract.

The Company has provided a back-to-back guarantee in favour of 21st Century Fox, Inc. of up to half of the annual payment obligations of Sky Deutschland 
Fernsehen GmbH & Co. KG under the 2013/17 Bundesliga agreement. It has also provided back-to-back guarantees in favour of 21st Century Fox, Inc. in 
relation to UEFA Champions League and other programming obligations of Sky Italia Srl.

The Company has provided a parent company guarantee to SGH Stream Sub, Inc. in respect of the obligations of Sky Italian Holdings S.p.A. under the  
Sky Italia Srl Sale and Purchase Agreement dated 25 July 2014. The Company has also provided a parent company guarantee to 21st Century Fox Adelaide 
Holdings BV in respect of the obligations of Sky German Holdings GmbH under the Sky Deutschland AG Sale and Purchase Agreement dated 25 July 2014.

The Company has guarantees in place relating to the Group’s borrowings, see note 22, and in relation to audit exemptions, see note 32.

O. Transactions with related parties and major shareholders

Supply of services to subsidiaries
Interest received from funding to subsidiaries
Interest on other loans and receivables with related parties
Amounts owed by subsidiaries
Amounts owed to subsidiaries
Amounts owed to other related parties

2015 
£m
229
130
1
7,859
(3,394)
–

2014
£m 
225 
64 
–
3,008
(3,536) 
(23) 

The Company has related-party transactions with its subsidiaries by virtue of its status as parent company of the Group. In particular, it is normal  
treasury practice for the Company to lend and borrow cash to and from its subsidiaries as required. Under this policy, Sky UK Limited settled liabilities  
of £130 million and €17 million (2014: £83 million and €nil) on behalf of the Company during the year. Interest is earned on certain loans to subsidiaries.

The Company recognised £229 million (2014: £225 million) for licensing the Sky brand name to subsidiaries. The Company recognised dividends during  
the year from subsidiaries totalling £510 million (2014: £622 million).

Share buy-back programme
During the prior year, the Company purchased, and subsequently cancelled, 12,140,586 ordinary shares held by 21st Century Fox, Inc. as part  
of its share buy-back programme. 

The Group’s related-party transactions are disclosed in note 30.

P. Events after the reporting period
For details, see note 33 to the consolidated financial statements. 

140  Sky plc

Annual Report 2015Financial statementsNotes to the consolidated financial statements(continued) 
Group financial record
Unaudited supplemental information

Consolidated results
Below is selected financial information for the Group under IFRS as at and for each of the five years ended 30 June.

Annual Report 2015

Financial statements

Consolidated Income Statement 
Continuing operations
Revenue1
Operating expense 2
Operating profit
Share of results of joint ventures and associates
Investment income
Finance costs
Profit on disposal of available-for-sale investment
Profit on disposal of associate
Profit before tax
Taxation
Profit for the year from continuing operations
Discontinued operations
Profit for the year from discontinued operations
Profit for the year
Profit for the year attributable to:
Equity shareholders of the parent company
Non-controlling interests
Net (loss) profit recognised directly in equity
Total comprehensive income for the year
Earnings per share from profit for the year (in pence)
Basic
Diluted
Dividends per share (in pence)

Consolidated Balance Sheet 
Non-current assets
Current assets
Total assets
Current liabilities
Non-current liabilities
Net assets
Number of shares in issue (in millions)

Year 
ended 
30 June 
2015 
£m 

Year 
ended 
30 June 
2014 
£m 

Year 
ended 
30 June 
2013 
£m 

Year 
ended 
30 June 
2012 
£m 

Year 
ended 
30 June 
2011 
£m 

9,989
(9,017)
972
28
8
(283)
492
299
1,516
(184)
1,332

620
1,952

1,957
(5)
(625)
1,327

115.8p
114.4p
32.8p

7,450
(6,346)
1,104
35 
26 
(140) 
– 
–
1,025
(205)
820

45
865 

865
–
73 
938 

55.4p 
54.9p 
32.0p 

7,082
(5,835)
1,247
46 
28 
(108) 
– 
–
1,213
(267)
946

33
979 

979
–
129 
1,108 

60.7p 
59.7p 
30.0p 

6,678
(5,469)
1,209
39 
18 
(111) 
– 
–
1,155
(274)
881

25
906 

906
–
64 
970 

52.6p 
52.2p 
25.4p 

6,518
(5,467)
1,051
34 
9 
(111) 
9 
–
992
(250)
742

68
810 

810
–
(8) 
802 

46.5p 
45.9p 
23.3p 

30 June 
2015 
£m 
10,799
4,559
15,358
(4,204)
(7,930)
3,224
1,719

30 June 
2014 
£m 
3,876 
2,573 
6,449 
(2,519) 
(2,858) 
1,072
1,563

30 June 
2013 
£m 
3,776 
2,569 
6,345 
(2,317) 
(3,016) 
1,012 
1,594 

30 June 
2012 
£m 
3,234 
2,275 
5,509 
(2,098) 
(2,467) 
944 
1,674 

30 June 
2011 
£m 
3,025 
2,329 
5,354 
(1,912) 
(2,407) 
1,035 
1,753 

141

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Group financial record
(continued)
Unaudited supplemental information

Consolidated results

Statistics
Products
UK & Ireland
Germany
Italy
Total paid-for subscription products

Customers
UK & Ireland
Germany
Italy
Retail customers

UK & Ireland
Germany
Italy
Wholesale customers 3
Total customers

Churn
UK & Ireland
Germany
Italy

Year 
ended 
30 June 
2015 
(’000) 

38,036
7,133
8,614
53,783

12,001
4,280
4,725
21,006

4,028
146
–
4,174
25,180

9.8%
8.6%
9.6%

Year 
ended 
30 June 
2014 
(’000) 

34,775
–
–
34,775

11,495
–
–
11,495

4,041
–
–
4,041
15,536

10.9%
–
–

Year 
ended 
30 June 
2013 
(’000) 

31,634
–
–
31,634

11,153
–
–
11,153

3,677
–
–
3,677
14,830

10.7%
–
–

Year 
ended 
30 June 
2012 
(’000) 

28,365
–
–
28,365

10,606
–
–
10,606

3,672
–
–
3,672
14,278

10.2%
–
–

Year 
ended 
30 June 
2011 
(’000) 

25,375
–
–
25,375

10,294
–
–
10,294

3,522
–
–
3,522
13,816

10.4%
–
–

1 

2 

Included within revenue for the year ended 30 June 2014 is a £15 million credit received following the termination of an escrow agreement with a current wholesale operator.

Included within operating expense for the year ended 30 June 2015 are costs of £50 million in relation to advisory and transaction fees incurred on the purchase of Sky Deutschland 
and Sky Italia, costs of £105 million relating to corporate restructuring and efficiency programmes, costs of £10 million relating to the integration of Sky Deutschland and Sky Italia in 
the enlarged Group and costs of £231 million relating to the amortisation of acquired intangibles. 

Included within operating expense for the year ended 30 June 2014 are costs of £49 million relating to the integration of the O2 consumer broadband and fixed-line telephony 
business, costs of £40 million relating to a corporate restructuring and efficiency programme, £2 million as a result of the termination of an escrow agreement with a current 
wholesale operator and £23 million relating to the amortisation of acquired intangibles.
Included within operating expense for the year ended 30 June 2013 is a credit of £32 million in relation to a credit note received following an Ofcom determination, a credit of 
£33 million relating to the final settlement of disputes with a former manufacturer of set-top boxes (net of associated costs), costs of £31 million relating to one-off upgrade of 
set-top boxes, costs of £33 million relating to a corporate efficiency programme and costs of £15 million relating to the acquisition and integration of the O2 consumer broadband and 
fixed-line telephony business. Also included are costs of £25 million relating to the programme to offer wireless connectors to selected Sky Movies customers.

Included within operating expense for the year ended 30 June 2012 is a credit of £31 million in relation to the News Corporation (subsequently renamed 21st Century Fox, Inc.) proposal 
in 2011 consisting of costs incurred offset by the receipt of the break fee. Also included are restructuring costs of £11 million which comprise severance payments in relation to 
approximately 35 senior roles as part of a restructuring initiative to improve operating efficiency.

Included within operating expense for the year ended 30 June 2011 is £26 million of restructuring costs arising on the acquisition of Living TV, which comprise principally redundancy 
payments and the early termination of a pre-acquisition contract, £15 million of costs in relation to the News Corporation (subsequently renamed 21st Century Fox, Inc.) proposal and a credit 
of £41 million in relation to the refund of import duty on set-top boxes paid out in prior years. This duty was recovered due to the judgment given by the ECJ on 14 April 2011. 

3   Wholesale customers are customers who take a package, from one of Sky’s Wholesale Partners, in which they receive at least one paid for Sky channel.

142  Sky plc

Annual Report 2015 
 
 
 
Financial statements

Factors which materially affect the comparability of the selected financial data 
Discontinued operations
During fiscal 2015, the Group sold a controlling stake in its online betting and gaming business. For further details see note 3 to the consolidated financial 
statements.

During fiscal 2011, the Group sold its business-to-business telecommunications operation, Easynet, to LDC. 

Available-for-sale investment
During fiscal 2015, the Group disposed of its remaining investment in ITV. For further details see note 5 to the consolidated financial statements.

During fiscal 2011, the Group disposed of its equity investment in Shine and recognised a profit of £9 million. 

Business combinations and profit on disposal of associate
During fiscal 2015, the Group completed the acquisitions of Sky Deutschland and Sky Italia. For further details see note 31 to the consolidated financial 
statements. As part of the consideration for the purchase of Sky Italia the Group disposed of its shareholding in the National Geographic channel. For 
further details see note 6 to the consolidated financial statements.

During fiscal 2013, the Group completed the acquisition of the O2 consumer broadband and fixed-line telephony business from Telefónica UK, comprising 
100% of the share capital of Be Un Limited. The results of this acquisition were consolidated from the date on which control passed to the Group  
(30 April 2013).

During fiscal 2011, the Group completed the acquisitions of Living TV and The Cloud. The results of these acquisitions were consolidated from the date  
on which control passed to the Group (12 July 2010 and 23 February 2011, respectively).

Exchange rates
A significant portion of the Group’s liabilities and expenses associated with the cost of programming acquired from US film licensors together with  
set-top box costs are denominated in US dollars. A significant portion of the Group’s revenues and expenses associated with its operations in Italy and 
Germany & Austria are denominated in euros. For a discussion of the impact of exchange rate movements on the Group’s financial condition and results  
of operations, see note 24 to the consolidated financial statements.

143

Annual Report 2015Sky plcStrategic reportGovernanceFinancial statementsShareholder informationFinancial statements

Non-GAAP measures
Unaudited supplemental information

Consolidated Income Statement – reconciliation of statutory and adjusted numbers 

Revenue
Subscription
Transactional
Wholesale and syndication 
Advertising
Other

Operating expense
Programming 
Direct network costs 
Sales, general and administration

EBITDA

Operating profit
Share of results of joint ventures and associates
Investment income
Finance costs
Profit on disposal of available-for-sale investment
Profit on disposal of associate
Profit before tax
Taxation
Profit for the year from continuing operations

Loss attributable to non-controlling interests
Profit from continuing operations attributable to equity shareholders of the 
parent company
Earnings per share (basic)

2015

Notes

Statutory 
£m

Adjusting 
Items 
£m

Excluding 
Adjusting 
items
£m

Adjusted

Italy and  
Germany &  
Austria  
pre-acquisition 
£m

Like for Like 
£m

1,179
20
9
67
19
1,294

(724)
–
(538)
(1,262)

129

32

9,697
173
550
716
147
11,283

(4,886)
(840)
(4,157)
(9,883)

2,030

1,400

8,518
153
541
649
128
9,989

(4,172)
(840)
(4,005)
(9,017)

1,738

972
28
8
(283)
492
299
1,516
(184)
1,332

5

1,337
79.1p

–
–
–
–
–
–

10
–
386
396

163

396
–
–
75
(492)
(299)
(320)
(67)
(387)

(3)

(390)
(23.1p)

8,518
153
541
649
128
9,989

(4,162)
(840)
(3,619)
(8,621)

1,901

1,368
28
8
(208)
–
–
1,196
(251)
945

2

947
56.0p

A

B

C
 D
E

F

Notes: explanation of adjusting items for the year ended 30 June 2015
A 
B 

Costs of £10 million relating to corporate restructuring and efficiency programmes.
Advisory and transaction fees including, inter alia, financial advisory costs, corporate legal advice, due diligence reporting, assurance services and tax advice of £50 million incurred 
on the purchase of Sky Deutschland and Sky Italia, costs of £95 million relating to corporate restructuring and efficiency programmes (including amortisation of £2 million in 
relation to associated intangible assets), costs of £10 million relating to the integration of Sky Deutschland and Sky Italia in the enlarged Group, and amortisation of acquired 
intangible assets of £231 million.
Finance costs of £57 million incurred in connection with £6.6 billion of firm underwritten debt facilities and other associated transaction costs relating to the purchase of  
Sky Deutschland and Sky Italia and costs of £18 million relating to the remeasurement of all derivative financial instruments not qualifying for hedge accounting and hedge 
ineffectiveness.
Profit on the sale of shareholding in ITV and gain on equity interest in Sky Deutschland held prior to the acquisition. 
Profit on disposal of a shareholding of 21% in NGC Network International LLC and a shareholding of 21% in NGC Network Latin America LLC.
Tax effect of adjusting items.

C 

D 
E 
F 

144  Sky plc

Annual Report 2015Financial statements

Adjusted

Italy and  
Germany &  
Austria  
full year 
£m

Like for Like 
£m

2,994
56
91
203
(3)
3,341

(2,006)
–
(1,353)
(3,359)

9,272
142
524
690
148
10,776

(4,662)
(816)
(4,113)
(9,591)

242

1,848

(18)

1,185

2014

Notes

Statutory 
£m

Adjusting 
Items 
£m

Excluding 
Adjusting 
items
£m

6,278
86
448
487
151
7,450

(2,657)
(845)
(2,844)
(6,346)

1,536

1,104
35
26
(140)
1,025
(205)
820

A

B
C
D

E

F

–
–
(15)
–
–
(15)

1
29
84
114

70

99
–
–
5
104
(32)
72

6,278
86
433
487
151
7,435

(2,656)
(816)
(2,760)
(6,232)

1,606

1,203
35
26
(135)
1,129
(237)
892

Revenue
Subscription
Transactional
Wholesale and syndication 
Advertising
Other

Operating expense
Programming 
Direct network costs 
Sales, general and administration

EBITDA

Operating profit
Share of results of joint ventures and associates
Investment income
Finance costs
Profit before tax
Taxation
Profit for the year from continuing operations

Earnings per share (basic)

52.5p

4.6p

57.1p

Notes: explanation of adjusting items for the year ended 30 June 2014
A 
B 
C 
D 

Revenue of £15 million relating to credit received following termination of an escrow agreement with a current wholesale operator. 
Costs of £1 million relating to a corporate restructuring and efficiency programme.
Costs of £29 million relating to the integration of the O2 consumer broadband and fixed-line telephony business.
Cost of £20 million relating to the acquisition and integration of the O2 consumer broadband and fixed-line telephony business (including amortisation of £4 million in relation to 
associated intangible assets), costs of £39 million in relation to a corporate restructuring and efficiency programme (including impairments of £2 million in relation to associated 
intangible and tangible assets), costs of £23 million in relation to amortisation of acquired intangible assets and cost of £2 million relating to an expense as a result of the 
termination of an escrow agreement with a current wholesale operator.
Remeasurement of all derivative financial instruments not qualifying for hedge accounting and hedge ineffectiveness.
Tax adjusting items and the tax effect of above items.

E 
F 

145

Annual Report 2015Sky plcStrategic reportGovernanceFinancial statementsShareholder informationFinancial statements

Non-GAAP measures
(continued)
Unaudited supplemental information

Reconciliation of cash generated from operations to adjusted free cash flow

for the year ended 30 June 2015 

Cash generated from continuing operations
Interest received and dividends from available-for-sale investments
Taxation paid
Dividends received from joint ventures and associates
Net funding to joint ventures and associates
Purchase of property, plant and equipment
Purchase of intangible assets
Interest paid
Free cash flow
Cash paid relating to advisory and transaction fees and finance costs incurred on the purchase of Sky Deutschland 
and Sky Italia
Cash paid relating to corporate restructuring and efficiency programme
Cash paid relating to the integration of Sky Deutschland and Sky Italia in the enlarged Group
Cash paid under provisions recognised in prior periods
Cash paid relating to the integration of the O2 consumer broadband and fixed-line telephony business
Payment (receipt) following termination of an escrow agreement with a current wholesale operator
Adjusted free cash flow

Where appropriate amounts above are shown net of applicable corporation tax.

Note
27

2015 
£m
2,080
9
(219)
25
(10)
(385)
(357)
(246)
897

110
34
8
5
3
3
1,060

2014 
£m
1,696
27
(229) 
32 
(6) 
(238) 
(302) 
(137) 
843

– 
12 
–
27
22
(19)
885

146  Sky plc

Annual Report 2015 
Shareholder information

Shareholder information

Annual General Meeting
The venue and timing of the Company’s 2015 AGM is detailed in the notice 
convening the AGM which will be available for download from the 
Company’s corporate website at sky.com/corporate

Financial calendar
Results for the financial year ending 30 June 2016 will be published in: 

October 2015 
January 2016* 
April 2016* 
July 2016*

*  Provisional dates

The Sky website
Shareholders are encouraged to visit the Sky website sky.com which has 
a wealth of information about the Company. There is a section designed 
specifically for investors at sky.com/corporate where investor and media 
information can be accessed. This year’s Annual Report and Notice of 
AGM, together with prior year documents, can be viewed there along with 
information on dividends, share price and avoiding shareholder fraud.

Managing your shares and shareholder 
communications
The Company’s shareholder register is maintained by its Registrar, 
Equiniti. Information on how to manage your shareholdings can be found 
at help.shareview.co.uk

Shareholders can contact Equiniti in relation to all administrative 
enquiries relating to their shares, such as a change of personal details, 
the loss of a share certificate, out-of-date dividend cheques, change  
of dividend payment methods and how to apply for the Dividend 
Reinvestment Plan.

Shareholders who have not yet elected to receive shareholder 
documentation in electronic form can sign up by registering at  
shareview.co.uk. Should Shareholders who have elected for electronic 
communications require a paper copy of any of the Company’s 
shareholder documentation, or wish to change their instructions,  
they should contact Equiniti.

Shareholder Contact Centre
Equiniti Limited 
Aspect House 
Spencer Road 
Lancing 
West Sussex 
BN99 6DA
Telephone: 0871 384 2091*
Telephone number from outside the UK: +44 121 415 7567

*   Lines are open Monday to Friday 8.30am to 5.30pm; excluding UK Bank Holidays.  

Calls to our 0871 numbers cost 8p per minute plus network extras.

Dividend tax vouchers
A consolidated tax voucher service is available for shareholders who have 
chosen to receive dividends directly into their bank account. A single 
consolidated tax voucher will be mailed by the end of November each 
year, to coincide with the final dividend payment.

Dividend Reinvestment Plan
The Company operates a Dividend Reinvestment Plan (‘DRIP’) which 
enables shareholders to buy the Company’s shares on the London stock 
market with their cash dividend. Further information about the DRIP is 
available from Equiniti. 

ShareGift
Shareholders who only have a small number of shares whose value makes 
it uneconomic to sell them may wish to consider donating them to charity 
through ShareGift, the independent charity share donation scheme 
(registered charity no. 1052686). Further information may be obtained 
from ShareGift on 020 7930 3737 or at sharegift.org

Shareholder fraud
Fraud is on the increase and many shareholders are targeted every year. 
If you have any reason to believe that you may have been the target of a 
fraud, or attempted fraud in relation to your shareholding, please contact 
Equiniti immediately.

American Depositary Receipts (‘ADR’)
The Company’s ADR programme trades on the over-the-counter (‘OTC’) 
market in the US. More information can be obtained from the Company’s 
corporate website at sky.com/corporate 

All enquiries relating to the Company’s ADRs should be addressed to: 

BNY Mellon Shareowner Services
PO Box 30170
College Station, TX 77842-3170
US residents: (888) 269 2377
If resident outside the US: +1 201 680 6825 
email: shrrelations@cpushareownerservices.com

Company’s registered office
Grant Way 
Isleworth 
Middlesex 
TW7 5QD
Telephone 0333 100 0333 
Overseas +44 333 100 0333

Company registration number
2247735

Auditor
Deloitte LLP
2 New Street Square 
London 
EC4A 3BZ

147

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Annual Report 2015Sky plc 
 
 
Accessibility
If you would like advice regarding accessibility  
of this document, please contact the Accessible  
Customer Service team on +44 (0) 344 241 0333.

To find out more about Sky go to sky.com/corporate

For more about how we’re making a wider contribution  
go to sky.com/biggerpicture

148  Sky plc

Annual Report 2015Printed on Heaven 42 which is an 
FSC/ISO 14001 certified paper.

Designed and produced by  
SALTERBAXTER MSLGROUP.

Printed by Pureprint. 
Pureprint are ISO 14001 certified,  
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Sky plc 
Grant Way 
Isleworth 
Middlesex 
TW7 5QD 
Telephone 0333 100 0333 
sky.com 
Registered in England No. 2247735