Best of the Best PLC, a UK-based competition company, has been offering luxury cars, motorbikes, watches, gadgets, and holidays as prizes through its competitions since 1999. The company sells tickets online via its website and also sets up retail sites in shopping centers and airports for attracting airport passengers. Despite the ongoing pandemic, the company has witnessed an increase in engagement with online customers. Best of the Best PLC, headquartered in London, has established a strong position in the competition industry in the UK.