Blue Apron Holdings, Inc. is a New York-based company that specializes in providing fresh and seasonal ingredients to its consumers through a direct-to-consumer platform. The company, which was founded in 2012, also operates an e-commerce market known as Blue Apron Market, which offers a range of cooking tools, utensils, pantry items, and other products. Blue Apron Wine is another of the company's offerings, a direct-to-consumer wine delivery service that provides a range of wines that can be paired with the company's meals. With its services catering to young couples, families, singles, and empty nesters, the company primarily offers its services through order selections on its website or mobile application, with its main focus being on the United States market.