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Brand Architekts Group plc

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FY2019 Annual Report · Brand Architekts Group plc
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Brand Architekts Group plc is an AIM listed 
Beauty Brands business, specialising in the 
delivery of innovative and exciting new 
products to consumers and retailers.

FORWARD-LOOKING STATEMENTS 
Certain statements in this Brand Architekts Group plc Annual Report and Accounts 2019 constitute “forward-looking statements”. Forward-looking statements may 
sometimes, but not always, be identified by words such as “will”, “may”, “should”, “continue”, “believes”, “expects”, “intends” or similar expressions. These forward-looking 
statements are subject to risks, uncertainties and other factors which, as a result, could cause Brand Architekts Group plc’s actual future financial condition, performance 
and results to differ materially from the plans, goals and expectations set out in the forward-looking statements. Such statements are made only as at the date of this 
Report and, except to the extent legally required, Brand Architekts Group plc undertakes no obligation to revise or update such forward-looking statements.

Contents

In this report 

04 

Highlights 

06 

Chairman’s Foreword 

Strategic Report 

08 

Executive Chairman’s Report 

10 

12 

15 

Principal Risks and Uncertainties 

Financial Review 

People and Sustainability 

Governance 

16 

18 

19 

Corporate Governance 

Board of Directors 

Directors’ Report 

22 

Independent Auditor’s Report 

Financial Statements 

26 

27 

29 

31 

32 

Group Statement of Comprehensive Income 

Group and Company Statements of Financial Position 

Group and Company Statements of Changes in Equity 

Group and Company Cash Flow Statements 

Notes to the Accounts 

64 

Five Year Summary 

66 

Corporate Directory

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4

Financial Highlights

Operational Highlights

•  Group Revenues for the 52 weeks increased by 8% to £77.3m (2018: £71.6m). 

•  Owned Brands represented 25% of revenues and 59% of underlying operational profits. 

•  Owned Brand revenues decreased by 6.7%, impacted by lower consumer confidence and by 

challenges faced by retailers in a restricted marketplace. 

•  Adjusted profit before taxation* increased by 1% to £5.1m (2018: £5.0m). 

•  Underlying operating profit** decreased by 19% to £4.4m (2018: £5.5m). 

•  Adjusted EPS increased by 9% year on year to 25.3 pence (2018: 23.2 pence). 

•  Proposed final dividend of 4.35p per share (2018: 4.2p), in addition to the interim dividend of 

2.15p already paid, to give a full year dividend of 6.5p (2018: 6.2p), an increase of 5%. 

•  Net Debt as at 29 June 2019 decreased to £7.2m (2018: £11.8m).

*calculated as per page 13
**as per note 2 

Annual Report & Accounts 2019Brand Architekts Group plcBrand Architekts Group plc 
5

Financial Highlights

Operational Highlights

•  Creation of a solely Owned Brands business following the disposal of the Contract Manufacturing 
Business for £35 million, a premium to the market capitalisation of the Group as at 15 July 2019. 
Net proceeds receivable by the Company are £33.75 million. 

•  Ongoing business renamed Brand Architekts Group plc on 29 August 2019 to reflect sole focus 

on Owned Brands. 

•  New product development (“NPD”) continues with 80 new products launched in the year. 

•  Net cash as at 31 August of £24m. 

•  Net Assets as at 31 August of £38m.

Annual Report & Accounts 2019HIGHLIGHTSBrand Architekts Group plc6

Chairman’s Foreword

Brendan Hynes, Executive Chairman commented:

“On the 23 August 2019 the Group disposed of its Manufacturing business for £35m to KDC/One Inc. This transformational deal 

is another significant milestone for our strategy of accelerating the growth of our Owned Brands business and simplifying the 

Group. We will now focus all our time, resources and investment growing and developing the higher margin part of our business.

The value achieved on disposal represents a very good return for shareholders, it also strengthens our balance sheet, moving the 

Group from a net debt position of £11.8m last financial year end, to a significant positive cash position on completion of £24.0m.

The new Group has been renamed the Brand Architekts Group Plc and has an outstanding, stand-alone operational team with 

an excellent track record and strong relationships with our retail customers. The business is now well capitalised and we will 

use some of the proceeds from the disposal to grow the business organically and through selective acquisitions that will deliver 

further profitability and scale. 

We are now well positioned to continue to build a more profitable and sustainable business, which will generate further 

shareholder value.” 

Over the last four years we have developed, both organically and through acquisition, a growing portfolio of brands that are 

owned and managed by the Group and which we control from formulation development through to distribution. 

Following the disposal of the Manufacturing business, we now have complete focus on the Owned Brands business as well as 

the necessary financial resources to invest and grow the business further.

Annual Report & Accounts 2019Brand Architekts Group plcBrand Architekts Group plcChairman’s Foreword

7

Revenue 
Underlying Operating Profit 
Adjusted PBT 

Reported PBT 

EPS – Adjusted 

EPS – basic 

Dividend per share – paid and proposed 

Net Debt 

Brands 

MFG*  Central 

£m 
19.7 

3.6 

£m 
62.0 

  2.5 

£m 
(4.4) 

(1.7) 

2019 

Total 

£m 
77.3 
  4.4 
 5.1 
4.1 
25.3 
20.7 

2018 

Total

£m

73.9

5.5

5.0

4.5

23.2

20.9

6.5p 

6.2p

£7.2m 

£11.8m

*Disposal on 23 Aug 2019 for  

£35m

Dividend
Given our strong cash position and confidence in the business it is the Board’s intention to propose a final dividend of 4.35 

pence. Together with the interim dividend already paid of 2.15 pence, this represents a total dividend for the year of 6.5 pence, 

an improvement of 5% over the prior year (2018: 6.2p). 

It remains the Directors’ intention to align future dividend payments to the underlying earnings and cash flow of the stand-alone 

business, taking into account the investment and operational requirements of the business.

Board succession
Following the successful completion of the deal to dispose of the Manufacturing business on 23 August, which represents a 

fundamental change to the scale of business for the Group, the Board has mutually agreed with Tim Perman that he will step 

down from the PLC Board and as Chief Executive and leave the company on 30 September 2019. 

Brendan Hynes, Non-Executive Chairman will take on an executive Chairman role until a permanent replacement is appointed. 

The successful brand management team remains in place and unchanged and will continue to be supported until the end of 

the calendar year by Mathew Gazzard, formerly Group Finance Director and Jane Fletcher, formerly Group Sales and Marketing 

Director, under the transitional services agreement. 

In addition, we will be putting in place an interim CFO to work on the transition and to support the stand-alone Brands business, 

until a full CFO is appointed. 

The Board wishes to thank Tim for his contribution to the Group during his time with us and wish him all the very best for the 

future.

Outlook
We expect the economic and consumer uncertainty seen in the UK and in the second half year to June 2019 to continue into 

our new financial year. The slow-down in momentum in our Owned Brands business will be addressed by enabling management 

to focus on this business following the disposal, innovative NPD and a stronger focus on distribution in both the UK and 

internationally. 

Given the strength of our balance sheet, we also remain alert to further acquisition opportunities which offer the potential to 

build scale and deliver incremental shareholder value.

Following the successful disposal of the Manufacturing business, we are confident that our new strategic focus will enable us to 

deliver the best outcome for all our stakeholders. 

Brendan Hynes

Chairman

27 September 2019

Annual Report & Accounts 2019HIGHLIGHTSBrand Architekts Group plc 
 
 
 
 
 
 
 
 
 
   
 
 
 
  
 
 
 
   
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
8

Strategic Report

Executive Chairman’s Report
Fundamental transformation - focus on brands

Over the last four years our stated strategy has been to develop, both organically and though acquisition, 

a portfolio of brands that are owned and managed by the Group and which we control from formulation 

development through distribution. As at 29th June 2019, Owned Brands represented 54% of group underlying 

operation profits.

Following a strategic review process, the Board concluded that the Manufacturing business would be better 

served as part of a business with bigger scale and that £35 million sale proceeds represented excellent value 

for shareholders. With the disposal of the Manufacturing business in August 2019, we have accelerated our 

strategic re-alignment and will now be 100% focused on the brands that we own and control. The disposal has 

also strengthened the balance sheet, eliminated group debt and leaves the group in a significantly cash positive 

position.

The Board believe that we are now better positioned to drive further value by focusing solely on our Owned 

Brands business with its higher margins, lower capital investment requirements and superior financial returns.

Annual Report & Accounts 2019Brand Architekts Group plc9

New name – stronger focus
The new group is now called Brand Architekts Group plc, which more appropriately reflects the future focus of the group.

Strategic priorities
The challenging market conditions, particularly in the UK require us to have a clear strategic focus. The strategic priorities for 

the Group are:

• 

Build Scale: Accelerate sales and profit growth organically and via accretive acquisitions

•  New Product Development (NPD): continue to execute at pace

• 

International expansion: Develop new customers in new geographies

•  On-line expansion: accelerate E-commerce and digital presence

• 

Build organisation capability: Continue to Invest in people and skills

Progress against our strategic priorities

•  New Product Development (NPD)

We are pleased that the pace of NPD continues with over 80 new lines launched over the 12 month period across 11 brands. 

We continue to evaluate and develop the brand portfolio to ensure that we are focusing the appropriate level of resource and 

support to drive maximum performance and growth. Within the portfolio we have defined a number of ‘Drive’ brands where 

we are specifically focused on extending distribution, new product development, international growth and increasing support 

through both instore and digital promotion.  

• 

International expansion

Our focus continues on developing sales in new international markets and building relationships with appropriate distribution 

and retail partners for our brand portfolio. Bi-lingual pack formats have been developed for specific brands, allowing us to 

maximise opportunity whilst carefully managing inventory levels. The launch of the Dirty Works brand into France and Belgium 

has been followed by new distribution in the Middle East. Our range of therapeutic bath solutions, Dr Salts, has launched 

successfully in South Africa; the Real Shaving Company has launched in New Zealand. 

•  On-line expansion

We continue to invest in the area of developing in-house expertise to grow the reach of Owned Brands business within multi 

channels to market. Strong relationships with key e-tailers have been established enhancing the breadth of distribution and 

partners for our brand portfolio.  

• 

Build organisation capability

We will continue to build and develop the stand alone capability of our Owned Brands business by investing in further 

Marketing, Digital, Technical and Supply chain skills.

Strategic Report

Annual Report & Accounts 2019STRATEGIC REPORTBrand Architekts Group plc10

Principal Risks and Uncertainties

The Board recognises the need for a robust system of internal controls and risk management. The Group operates in an 

environment that is constantly changing and as a result the risks it is facing change over time. The Group’s management have 

developed processes to assess risks and to develop strategies for dealing with these risks on an ongoing basis. A formal review 

of these risks is carried out by the Group twice a year. The review process involves the classification of risks, assessment to 

determine the relative likelihood of them impacting the business and the potential severity of the impact, and determination of 

whether changes to management processes are needed to manage them effectively.  Brexit does not change the nature of the 

risks that the Group is exposed to, but may well impact on the incidence and magnitude of those risks.

The Directors have identified the following as principal risks and uncertainties:

People
The performance of the Group is dependent on the efforts of our people, especially key management personnel.  As the Group 

undertakes major changes in structure, and to the leadership team, it is crucial that relevant skills and capabilities are retained 

or, through recruitment, brought into the Group, and that new recruits mesh well with the corporate culture of the Group.

Competitive environment and customer requirements
The environment remains competitive within the personal care sector. 

Following disposal of the Manufacturing business this risk is mitigated by diversification across brands, retailers, and 

internationally.  There is also increasing focus on digital marketing activities to increase engagement directly with retail 
customers.

Close contact is maintained with customers to better understand their desires and create products that fulfil their needs.

Product quality
Product quality is a key strength of the Group and failure to maintain a high standard of quality would have a severe impact on 

service levels, customer relationships, and have financial repercussions. 

Annual Report & Accounts 2019Brand Architekts Group plc11

Labour costs, prices, and supply
The Group potentially faces the risk of inflationary pressures through commodities cost increases, further driven by currency 

weakness post Brexit, the National Living Wage, and other ongoing legislative changes. 

The Group in the normal course of its business, transacts in and holds various currencies, and follows a policy of managing 

currency exposure through natural hedging wherever possible.

The Group maintains a high level of expertise in its purchasing and supply chain team. The team seeks to cultivate strong 

relationships with major suppliers to ensure continuity of supply at competitive prices. The application of long-term contracts is 

assessed where applicable to reduce uncertainty in input prices.  Brexit related supply risks may impact our suppliers and have 

a consequential impact on the Group.

The regular renovation and innovation across our products can help to manage margin pressures in an effective manner, as far as 

the competitive environment allows. 

Economic environment
The market place remains challenging and there is an uncertain macro-economic outlook following the vote to leave the EU. Our 

focus on executing our clear strategy, outlined earlier in this report, has improved our ability to navigate any potential macro 

uncertainty.

Cyber security
The Group is exposed to the risk of increasingly sophisticated cyber-attacks aimed at causing business disruption, capture 

of data for financial gain, general embarrassment and reputational damage. Investment internally and externally continues to 

be applied to maintain a high level of protection software and real-time back-up. Following the introduction of GDPR Data 

Protection rules, the Group has implemented Group wide data privacy protective measures. 

Pension fund deficit
The revaluation of the defined benefit pension plan on a technical provision basis at each reporting date can cause large 

fluctuations in valuations based on factors outside the Groups control. There is an agreed deficit recovery plan fixed until April 

2027 or until a new schedule is agreed based on the next triennial valuation which will be at 5 April 2020. This deficit recovery 

plan provides a degree of certainty over cash flows between triennial reviews.  The Group maintains a close relationship and 

regular communication with the Trustees. 

Principal Risks and Uncertainties

Annual Report & Accounts 2019STRATEGIC REPORTBrand Architekts Group plc12

Financial Review

Key Performance Indicators
To measure and monitor our progress against our growth strategy, we track our performance against a set of ambitious targets 

and milestones. The goals we set are closely assessed to ensure we focus our efforts to deliver both in the short term and long 

term. A summary of the financial measures used are:

 Reported Results from continuing and discontinued operations 
 Revenue (note 2) 
 Adjusted revenue (constant currency) 1 
 Adjusted operating profit 2  
 Reported operating profit 

 Profit before taxation 
 Adjusted earnings per share 2 
 Basic earnings per share 

 Total Dividend per share 

 Net debt  

2019 

2018

£77.3m 

£76.9m 

£4.3m 

£3.3m 

£4.1m 

25.3p 

20.7p 

6.5p 

£7.2m 

£73.9m

£74.4m

£5.2m

£4.7m

£4.5m

23.2p

20.9p

6.2p

£11.8m

1 Revenue translated at 2018 exchange rates
2 Adjusted operating profit and adjusted earnings per share are calculated before exceptional items and amortisation of acquisition-related intangibles. 

Annual Report & Accounts 2019Brand Architekts Group plc 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
A reconciliation of underlying operating profit to profit before taxation is shown below:

13

2019 

Total 

£’000 

Underlying profit from operations (see note 2)         4,428 
Charge for share-based payments 
Adjusted operating profit  
Net borrowing costs 
Adjusted profit before taxation 
Amortisation of acquisition-related intangibles 

5,070 

4,313 

(115) 

757 

(260) 

Exceptional (costs) 
Profit before taxation 

(717) 
                4,093  

2019 

2019 

Continuing  Discontinued 

operations 

operations 

2018 

2018

2018 

Total 

Continuing  Discontinued

operations 

operations

£’000 

2,355 

(115) 

2,240 

(144) 

2,096 

(260) 

(48) 

1,788 

£’000 

5,173 

£’000 
2,073                 5,470 
(297) 

- 
2,073 
901 
2,974 
- 
(669) 
2,305                 4,524  

5,000 

(279) 

(197) 

(173) 

£’000 

3,319 

(297) 

3,022 

(161) 

2,861 

(197) 

(279) 

2,385 

£’000

2,151

-

2,151

(12) 

2,139

-

2,139

Financial Review

The Group implements a number of non-GAAP measures which are summarised in the tables above and in more detail within 

the segmental Income Statement. These measures are used to illustrate the impact of non-recurring and non-trading items on 

the Group’s financial results.

In addition to the financial key performance measures, a range of operational non-financial key performance indicators are also 

monitored at a management level covering, amongst others, new product development and innovation and quality.  The Board 

receives an overview of these on a regular basis. 

Group statutory revenue at £77.3m from continuing and discontinued operations was up 5% against prior year. The Owned 

Brands business endured a difficult year against strong comparatives, declining by 6.7%, adversely impacted by the decline in 

consumer confidence and retailer pressures. In the Group’s Manufacturing business, revenues increased by 13% against prior year 

comparators, driven by increased volumes through the launch of three new contract wins.  

On a comparable 52-week basis, revenue increased by 8% to £77.3m (2018: £71.6m). The weakness of Sterling against the US 

dollar has increased sales revenue by £0.5m. Revenue increase on a constant currency basis would have been 4.0%.

The adverse currency impact on revenue has been offset by an equivalent favourable currency impact on cost of goods, 

reflecting the Group’s broadly natural hedge profile. 

The pressure experienced on the margin accretive Owned Brands revenues, whilst slightly offset by higher volume sales in the 

Manufacturing business, has resulted in a reduction in the underlying operating profit at £4.4m (2018: £5.5m). 

Underlying operating profit is shown before charges for share-based payments, with a charge made of £0.1m (2018: £0.3m). 

Share options are put in place in order to incentivise the Group’s wider management team (including the Executive Directors) 

and to ensure that their interests are aligned with shareholders. 

The net effect is that the Group made an adjusted operating profit of £4.3m (2018: £5.2m). Adjusted profit before tax increased 

to £5.1m (2018: £5.0m). 

The exceptional item of £0.7m for the Group in the current period is in part due to the GMP equalisation charge on the Group’s 

DB Pension Scheme of £0.3m and £0.4m of “one off” costs relating to the Group’s disposal of the Manufacturing business and 

wider restructure. In 2018 there was an exceptional charge of £0.28m mainly relating to the writing down of the investment in 

Sterling Shave Club.

The overall effective rate of the new Group taxation for the period was 11.1% (2018: 19%) of pre-tax profits. The current year tax 

charge reflects standard UK and the Czech Republic rates of taxation. 

This results in adjusted earnings per share of 24.1p (2018: 23.2p).

Annual Report & Accounts 2019STRATEGIC REPORTBrand Architekts Group plc 
 
 
 
 
 
   
 
 
14

The Group’s strategic investment shareholding in Shanghai Colour Cosmetics Technology Company Limited (SCCTC) has 

reduced from 19% to 13.3% within the period. However, the carrying value remains unchanged during the period, based on a 

fair value of SCCTC’s commercially, externally assessed valuation of the business.  The initial cost of this investment was £0.14m 

and this is now valued at £1.39m. This improved valuation reflects a strong trading performance, supplying customers in Europe 

and the USA. Income totalling £1.15m was received in the year (2018: £0.19m). This investment was part of the Manufacturing 

business on disposal and is classified as held for sale at the period end.

Net debt and cash flow
Net debt decreased significantly to £7.2m (2018: £11.8m). A re-balancing of the company’s working capital from the prior year 

has helped ‘normalise’ the net debt closing balance. The Group maintains a broadly natural hedge position on the Euro and US 

Dollar, and manages timing differences through a multi-currency invoice finance facility. At the reporting date, the Group was 

maintaining a hedged position by holding Euro and US Dollar cash balances, whilst drawing on its GBP facility. Note 11 provides 

an analysis of net debt.  

The components of working capital highlight the unwinding of the impact of the introduction of the three new major account 

wins in the Manufacturing business which were being implemented at the end of the prior year. This aspect combined with a 

more linear shape to trade debtors have positively impacted the total working capital invested at year end. 

Financing costs of £0.4m (2018: £0.36m) comprised interest expense of £0.26m (2018: £0.21m) plus a pension plan notional 

finance charge of £0.13m (2018: charge £0.15m).  Finance income is the receipt of £1.15m (2018: £0.19m) income from our 

investment holding in SCCTC.

Capital expenditure was £1.1m which was behind the level of depreciation. We have continued to make a number of investments 

to improve line efficiencies and support incremental new customer contracts.

Defined benefit pension plan
The defined benefit pension plan underwent its last triennial valuation on 5 April 2017. The deficit on a statutory funding basis 

was £2.6m and the Group entered into a revised deficit recovery plan and schedule of contributions in July 2018. Under this 

there is a commitment to make deficit reduction payments of £318k per annum (previously £108k per annum) for seven years 

and £210k for a further three years, and to pay certain administration costs and the PPF levy for the life of the plan.  This 

commitment will be re-assessed once the results of the next triennial valuation at 5 April 2020 are available.

Accounting Standards require the discount rate used for valuations under IAS19 ‘employee benefits’ to be based on yields on 

high quality (usually AA-rated) corporate bonds of appropriate currency, taking into account the term of the relevant pension 

plan’s liabilities. Corporate bond indices are used as a proxy to determine the discount rate. At the reporting date, the yields 

on bonds of all types were lower than they were at 30 June 2018. This has resulted in lower discount rates being adopted for 

accounting purposes compared to last year. In addition, inflation rates are higher than last year.  The combination of these 

two factors have materially increased the fair value of the plan liabilities as measured under IAS 19, which combined with 

the anticipated investment return performance, has translated into an increased liability under the IAS19 methodology. For 

accounting purposes at 29 June 2019, the Group recognised under IAS19 ‘employee benefits’, a net liability of £9.4m (2018: 

£4.5m).

Dividends
The Board is pleased to announce that it will be proposing a final dividend of 4.35 pence. Together with the interim dividend 

already paid of 2.15 pence this represents a total dividend for the year of 6.5 pence, an improvement of 5% over the prior year 

(2018: 6.2p). If approved, the final dividend will be paid on 6 December 2019 to shareholders on the register on 15 November 

2019. The shares will be marked as ex-dividend on 14 November 2019.

Going Concern
As part of its normal business practice, the Group prepares annual and longer-term plans and, in reviewing this information 
the Directors have a reasonable expectation that the Company and Group have adequate resources to continue in operational 

existence for the foreseeable future.  Accordingly, we continue to adopt the going concern basis in preparing the annual report 

and accounts. 

Annual Report & Accounts 2019Brand Architekts Group plc15

People and Sustainability

Employment practices
The success of our business is dependent upon the quality, commitment and behaviour of our employees. Therefore, the Group 

provides clear policies and direction to our employees and strives for the highest standards of behaviour.

Employee communication
The policy of informing and consulting with employees is given prominence and has continued by means of regular briefing 

Groups and consultative committees.  Employees are encouraged to present their views and suggestions in respect of the 

Group’s performance.  During the year a number of employee workshops and briefings have taken place to engage employees. 

This has been supported through an employee reward and recognition scheme and an on-line facility to capture employee 

suggestions and questions.

Equality and diversity
The Group continues to carefully consider applications for employment by individuals from any background, including disabled 

persons. The Group’s training, development and promotion policies aim to ensure all employment decisions are based on 

fairness and merit. 

The Group published its Gender Pay Gap report in February 2019. We are pleased to report that the Group’s pay gap of 3.1% is 

significantly less than the national average of 17.9% and we believe that our approach to recruitment, development and pay will 

continue to support our position. However, we will not become complacent as there are opportunities still to be realised. We 

have a culture based on continual improvement and so we will continue to focus on improving our gender pay profile. Consistent 

evaluation of roles using proven tools and processes will be an important aspect.

Corporate Social Responsibility

The Group recognises the importance of social responsibility in its business and remains strongly committed to reducing the 
environmental impact of its production and design processes, and advancing its systems and policies to comply with and, 

wherever possible, anticipate changing legislative and customer demands. This important area is covered as part of regular team 

briefs to all members of staff.

By order of the Board 

Brendan Hynes

Executive Chairman

27 September 2019

Annual Report & Accounts 2019STRATEGIC REPORTBrand Architekts Group plc 
 
 
 
 
 
 
 
16

Corporate Governance

The Board, recognising the importance of sound corporate governance, has decided to adopt the QCA’s new Corporate 

Governance Code (published in April 2018) (the “QCA Code”) as the basis for the Company’s corporate governance.  In applying 

the QCA Code, the company applies the ten principles of the QCA Code (the “Principles”) to its governance.

Relations with Shareholders
Communications with shareholders are given high priority.  The Chairman’s foreword and Strategic report on pages 2 to 4 

include a detailed review of the business and future developments.  There is regular dialogue with institutional and other major 

shareholders including presentations after the Company’s announcement of final and interim results.  The Board also uses the 

Annual General Meeting to communicate with private and institutional investors and welcomes their participation.  All Directors 

will be available to answer questions at the Annual General Meeting on 20 November 2019 and the resolutions to be proposed 

can be found on the separate circular sent to shareholders with a copy of this Report and Accounts.  The Chairman and Non-

Executive Directors meet and communicate with shareholders as requested.  They also use the Company’s broker and informal 

discussions after the Annual General Meeting, to maintain open routes of communication with shareholders.  All presentations to 

shareholders are shown in the investors section of the Group’s website.

The Workings of the Board and its Committees

The Board
The Company’s corporate governance is founded on the Board having good quality people in place with relevant skills and 

experience, working as a team, to achieve the Company’s strategy and deliver value for shareholders.  

The Board currently comprises an Executive Chairman,  and two Non-Executive Directors.  The Board is in the process of 

recruiting a new Chief Executive and a new Finance Director who have skills and experience that are relevant to the new shape 

of the business.  The biographies appearing on page 12 demonstrate a range of experience and sufficient calibre to bring 

independent judgement on issues of strategy, performance, resources and standards of conduct that are vital to the success of 

the Group.  The Board is responsible to shareholders for the proper management of the Group.  A statement of the Directors’ 

responsibilities in respect of the accounts and a statement of going concern is set out on page 14.

Annual Report & Accounts 2019Brand Architekts Group plcCorporate Governance

17

The Board has overall responsibility for the Group and there is a formal schedule of matters specifically reserved for decision by 

the Board.  Each Executive Director is given responsibility for specific aspects of the Group’s affairs and independent advice is 

available to all Directors.  Appropriate training is given when Directors are appointed to the Board.  

The Board meets a minimum of six times per year to review trading performance, set and monitor strategy, approve matters 

reserved for decision by the Board and to ensure that adequate funding exists. All Directors are supplied with information in a 

manner to enable the Board to discharge its duties.  

Indemnity Insurance
The Group carries liability and indemnity insurance for Directors, Officers and Senior Managers.

Nomination Committee
The current members of the Nomination Committee are Brendan Hynes (Committee Chairman), and Roger McDowell. The 

Committee is responsible for proposing candidates for appointment to the Board, having regard to the balance and structure 

of the Board.  In appropriate cases recruitment consultants are used to assist the process.  The terms of reference of the 

Nomination Committee are published on the Group’s website.  All Directors are subject to re–election at least every three years. 

Audit Committee
The current members of the Audit Committee are Edward Beale (Committee Chairman), Brendan Hynes, and Roger McDowell.  

It meets at least twice a year to review the Group’s accounting policies and reporting procedures, external audit reports and 

other relevant matters.  The external auditors, Group Finance Director and Chief Executive Officer are also invited to attend 

but are not entitled to vote.  The terms of reference of the Audit Committee are published on the Group’s website.  The Group 

sometimes receives non-audit services such as taxation and other consultancy advice from the Group’s auditors.  The Audit 

Committee assesses the independence of the external auditors by means of an internal review of relationships with the auditors 

together with a review of an annual independence report issued by the auditors. The Group does not have an internal audit 

function. 

Remuneration Committee
The current members of the Remuneration Committee are Roger McDowell (Committee Chairman), Brendan Hynes, and Edward 

Beale. The Chief Executive Officer and Group Finance Director attend the Remuneration Committee meetings by invitation but 

are not entitled to vote.  The Committee reviews the terms and conditions of service of Executive Directors, and ensures that 

salaries, bonuses and share option awards satisfy any relevant performance criteria and align interests with shareholders.  Terms 

of reference of the Remuneration Committee are published on the Group’s website. 

Internal Control
The Board is responsible for the Group’s system of internal control and for reviewing its effectiveness.  Such a system can only 

provide reasonable and not absolute assurance against material misstatement or loss.  The key procedures established are as 

follows:

• 

Responsibility levels, the ethos of the Group, the delegation of authority and other control procedures, together with 

appropriate accounting policies, are communicated throughout the Group;

• 

The Group appoints experienced and professional staff of the necessary calibre, both through promotion and recruitment, 

to fulfil their responsibilities;

• 

The Group maintains an annual budget process.  The Board sets budgets once per year and monitors actual performance 

against those budgets at every Board meeting.  The Board also reviews forecasts and expectations in the light of up-to-date 

circumstances and takes action as appropriate; 

• 

The Audit Committee considers significant control matters.  Management letter points raised by the external auditors are 

discussed by the Audit Committee and are dealt with as appropriate;

• 

The Group maintains an expenditure approval process that ensures that the Board approves major expenditure and 

investments; and

• 

The Board undertakes a review of internal controls annually.

The Group has established a Group Risk Management Register and the Board has procedures in place for regular reviews.  

Annual Report & Accounts 2019GOVERNANCEBrand Architekts Group plc18

Board of Directors

BRENDAN M HYNES

MBA, FCMA

Executive Chairman

Brendan joined the Company as Non-Executive Chairman on 1st July 2013 and is currently acting 

as Executive Chairman on a temporary basis. He is also currently the Senior Independent Non-

Executive Director and Chairman of the Audit Committee of Churchill China plc, Non-Executive 

Director of private, online education business “Webexaminer”; and a member of the Criticaleye 

Advisory Board. He was CEO of Nichols plc from 2007 to 2013 having previously been Group 

Finance Director. He has plc main board experience across a range of other sectors including 

TMT, retail, consumer goods, buildings and automotive. Previous roles have included Executive 

Director at Knowledge Management Software plc and Group Finance Director at William 

Baird plc a branded clothing business and Director of the Consumer, Retail and Distribution 

(CRD) practice of PricewaterhouseCoopers advising Times 100 companies. Brendan chairs the 

Nomination Committee and is a member of the Audit and Remuneration Committees.

ROGER MCDOWELL

Roger was reappointed to the Board in March 2012 having previously served as a Non-Executive 

Independent Non-Executive 

Director from July 2011 to January 2012.  Roger is an experienced director of over 30 years’ 

Director

standing: he led the Oliver Ashworth Group through dramatic growth, main market listing 

and sale to St. Gobain, following which he was appointed to a number of non-executive roles, 

including chairmanships in both public and private equity backed businesses.  He is currently 

Chairman of Avingtrans plc, and is Senior Non-Executive Director of Servelec Group plc and 

Tribal Group plc. He is also a Non-Executive Director of D4T4 Solutions plc and Proteome 

Sciences plc.  Roger chairs the Remuneration Committee and is a member of the Audit and 

Nomination Committees.

EDWARD BEALE

Edward joined the Company as a Non-Executive Director on 1 July 2014. Mr Beale is a Chartered 

Independent Non-Executive 

Accountant and is the Finance Director of Marshall Monteagle plc.  He is a member, previously 

Director

chairman, of the Corporate Governance Expert Group of the Quoted Companies Alliance.  He 

was a member of the Accounting Standards Board of the Financial Reporting Council for six 

years to 31st August 2013.  He is a non-executive director of London Finance & Investment 

Group P.L.C., Western Selection P.L.C., Heartstone Inns Limited, and some of their subsidiary 

and associated companies.  Edward chairs the Audit Committee and is a member of the 

Remuneration Committee.

Annual Report & Accounts 2019Brand Architekts Group plc19

Directors’ Report

The Directors’ present their annual report on the affairs of the Group, together with the financial statements and auditor’s report, 

for the period ended 29 June 2019. The Corporate Governance Statement set out on pages 16 to 17 forms part of this report.

Change of name
The Company changed its name on 9 August 2019 from Swallowfield plc to Brand Architekts Group plc.

Directors
The Company’s current Directors are listed on page 18, together with their biographical details. The Directors who served at any 

time during the year and since the year end were as follows:

B M Hynes 

F P Berrebi (resigned 29 June 2019)

T J Perman (resigned 30 September 2019) 
J M Fletcher (resigned 23 August 2019) 

M Gazzard  (resigned 23 August 2019)

R S McDowell
E J Beale

Strategic Report
The Strategic Report set out on page 4 provides a fair review of the Group’s business for the year ended June 2019. It also 

explains the objectives and strategy of the Group, its competition and the markets in which it operates, the principal risks 

and uncertainties it faces, employee information, the Group’s financial position, key performance indicators and likely future 

developments of the business.

Substantial Shareholdings
As at 28 June 2019, the following shareholders had notified the Company that they held an interest in 3% or more of its issued 

ordinary share capital:

Shareholdings

Significant Shareholders 
Soros Fund Mgt 

Western Selection Plc 

Canaccord Genuity Wealth Mgt 

FIL Investment International 

R & A Persey 

Charles Stanley 

BGF Investments 

Hargreaves Lansdown Asset Mgt 

River & Mercantile Asset Mgt 

Gresham House 

M&G Investment Mgt 

City Asset Mgt 

Shareholding 
2,116,426 

Percentage of Issued Shares
12.4

1,300,000 

1,060,000 

1,059,900 

1,036,924 

956,433 

954,500 

886,450 

790,000 

662,773 

566,750 

566,061 

7.6

6.2

6.2

6.1

5.6

5.6

5.2

4.6

3.9

3.3

3.3

Save for these interests, the Directors have not been notified that any person is directly or indirectly interested in 3% or more of 

the issued ordinary share capital of the Company.

General Meeting
This year’s Annual General Meeting will be held on Wednesday 20 November 2019, at 11am. The venue for the AGM will be 

Farmers and Fletchers, 3 Cloth Street, London EC1A 7LD.

A separate circular will be sent to shareholders and includes the following:

•  Notice of meeting;

• 

Form of proxy;

•  Details and information on the resolutions to be proposed.

Annual Report & Accounts 2019GOVERNANCEBrand Architekts Group plc 
 
 
 
 
 
 
 
 
20

PKF Francis Clark have expressed their willingness to continue in office as auditors and a resolution proposing their 

reappointment will be presented at the forthcoming Annual General Meeting. 

Statement of Directors’ Responsibilities 
The Directors are responsible for preparing the Annual Report and the financial statements in accordance with applicable law 

and regulations.

Company law requires the Directors to prepare financial statements for each financial year.  Under that law the Directors have 

elected to prepare financial statements in accordance with International Financial Reporting Standards (IFRS) as adopted by the 

European Union.  The financial statements are required by law to give a true and fair view of the state of affairs of the Company 

and the Group and of the profit or loss of the Group for that period.  In preparing these financial statements, the Directors are 

required to:

• 

select suitable accounting policies and then apply them consistently; 

•  make judgements and estimates that are reasonable and prudent;

• 

state whether applicable IFRS’s have been followed, subject to any material departures disclosed and explained in the 

financial statements; and

• 

prepare financial statements on the going concern basis unless it is inappropriate to presume that the Company will 

continue in business.

The Directors are responsible for keeping adequate accounting records which disclose with reasonable accuracy, at any time, 

the financial position of the Group and enable them to ensure that the financial statements comply with the Companies Act 

2006.  They are also responsible for safeguarding the assets of the Group and hence for taking reasonable steps for the 

prevention and detection of fraud and other irregularities.

The Directors are responsible for the maintenance and integrity of the corporate and financial information on the Group’s 

website.  Legislation in the United Kingdom governing the preparation and dissemination of the financial statements and other 

information included in annual reports may differ from legislation in other jurisdictions. 

Disclosure of Information to Auditors
At the date of making this report each of the Company’s Directors, as set out on page 18, confirm the following:

• 

so far as each Director is aware, there is no relevant information needed by the Company’s auditors in connection with 

preparing their report of which the Company’s auditor is unaware; and

• 

each Director has taken all the steps that they ought to have taken as a director in order to make themselves aware of any 

relevant information needed by the Company’s auditors in connection with preparing their report and to establish that the 

Company’s auditor is aware of that information. 

By Order of the Board 

Brendan Hynes

Executive Chairman
27 September 2019 

Company Number: 01975376

Annual Report & Accounts 2019Brand Architekts Group plc 
 
 
 
 
 
 
 
 
21

Annual Report & Accounts 2019GOVERNANCEBrand Architekts Group plc22

Independent
Auditor’s Report

to the members of Brand Architekts Group plc

Opinion 
We have audited the financial statements of Brand Architekts plc (the ‘company’) and its subsidiaries (the ‘group’) for the 52 

weeks ended 29 June 2019, which comprise the group statement of comprehensive income, the group and company statements 

of financial position, the group and company statements of changes in equity, the group and company cash flow statements and 

the notes to the financial statements including a summary of significant accounting policies. The financial reporting framework 

that has been applied in their preparation is applicable law and International Financial Reporting Standards (IFRSs) as adopted 

by the European Union and, as regards the company financial statements, as applied in accordance with the provisions of the 

Companies Act 2006. 

In our opinion:

• 

the financial statements give a true and fair view of the state of the group’s and of the company’s affairs as at 29 June 2019 

and of the group’s profit for the period then ended;

• 

• 

the group financial statements have been properly prepared in accordance with IFRSs as adopted by the European Union; 

the company financial statements have been properly prepared in accordance with IFRSs as adopted by the European 

Union and as applied in accordance with the provisions of the Companies Act 2006; and

• 

the financial statements have been prepared in accordance with the requirements of the Companies Act 2006.

Basis for opinion 
We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and applicable law. Our 

responsibilities under those standards are further described in the Auditor’s responsibilities for the audit of the financial 

statements section of our report. We are independent of the group and company in accordance with the ethical requirements 

that are relevant to our audit of the financial statements in the UK, including the FRC’s Ethical Standard as applied to listed 

entities, and we have fulfilled our other ethical responsibilities in accordance with those requirements. We believe that the audit 

evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.

Conclusions relating to going concern 
We have nothing to report in respect of the following matters in relation to which the ISAs (UK) require us to report to you 

where:

• 

the Directors’ use of the going concern basis of accounting in the preparation of the financial statements is not appropriate; 

or

• 

the Directors have not disclosed in the financial statements any identified material uncertainties that may cast significant 

doubt about the group’s or the company’s ability to continue to adopt the going concern basis of accounting for at least 

twelve months from the date when the financial statements are authorised for issue.

Key audit matters 
Key audit matters are those matters that, in our professional judgement, were of most significance in our audit of the financial 

statements of the current period and include the most significant assessed risks of material misstatement (whether or not due to 

fraud) we identified, including those which had the greatest effect on: the overall audit strategy, the allocation of resources in the 

audit; and directing the efforts of the engagement team. These matters were addressed in the context of our audit of the financial 

statements as a whole, and in forming our opinion thereon, and we do not provide a separate opinion on these matters.

Annual Report & Accounts 2019Brand Architekts Group plc 
23

Revenue recognition

Work done

The group’s two key sources of revenue are:

•  Assessing and challenging the revenue recognition 

•  Own brand sales

•  Contract manufacturing

policies adopted by the group to confirm they are 

appropriate in the context of the business and in 

accordance with IFRS 15.

• 

Reviewing a sample of relevant contracts to assess 

We identified that the revenue recognition risk relates 

whether there is an alternate use and if there is a 

particularly to the adoption of IFRS 15 in respect of contract 

contractual right to be paid for work as it progresses.

manufacturing arrangements.  Where there are contracts for 

•  Assessing the disclosures made and adjustments required 

products with no alternate use and there is a contractual right to 

in respect of adopting IFRS15.

be paid for work as it progresses, IFRS 15 requires revenue to be 

recognised over a period of time rather than at a point in time.

As a result of the procedures performed, we are satisfied that revenue has been correctly recorded and the adoption of IFRS15 

does not have a material impact on the financial statements.

Goodwill, brands and investment impairment 

Work done

As identified in the accounting policies, the impairment review 

Our audit work included:

of the group’s carrying value of goodwill and brands is one of 

•  Assessing and challenging the key assumptions and 

the main areas of estimation. At 29 June 2019, the carrying value 

calculations applied by management in their impairment 

of these balances in the group balance sheet was £11.3m (2018: 

reviews.

£11.3m). We identified that the audit risk relates to ensuring 

• 

Benchmarking the revised long term growth rate to 

that management’s impairment review is robust and reliable 

independent market data to confirm it is appropriate.

in identifying potential impairment, and that the assumptions 

•  Assessing and challenging management’s sensitivity 

made are reasonable. 

analysis on key assumptions and calculations.

• 

Performing our own sensitivity analysis on short term 

growth forecasts.

As a result of the procedures performed, we are satisfied that the key assumptions used in the impairment model and the 

resulting conclusions drawn by management are appropriate and that no impairment is required.

Capitalisation of new product development (NPD) time

Work done

The group incurs NPD expenditure in relation to product 

Our audit work included:

development prior to the point of commercial production.  The 

• 

Reviewing and challenging the basis of management’s 

key cost is in relation to employee time spent on research and 

assessment as to when the development phase of NPD 

development activities.

begins. 

Significant judgement is required in determining when 

amount of internal time capitalised and agreeing the 

capitalisation can take place as set out in IAS38.  Significant 

inputs, on a sample basis, back to underlying records such 

estimation is required in determining the percentage of 

as timesheets and payroll costs.

employees’ time that can be capitalised.

• 

Reviewing the historical market life of products and 

The group amortises NPD costs over a 12 month period on the 

whether the periods over which management amortise 

basis that products are typically launched within 12 months of 

such costs are aligned with those lives.

• 

Reviewing and challenging calculations that support the 

development.

We identified that the audit risk relates to ensuring that 

capitalised NPD costs are accurate and recoverable.  

As a result of the procedures performed, we are satisfied that the capitalisation of development time is appropriate.

Annual Report & Accounts 2019GOVERNANCEBrand Architekts Group plc 
24

Our application of materiality
Misstatements, including omissions, are considered to be material if individually or in the aggregate, they could reasonably 

be expected to influence the economic decisions of users taken on the basis of the financial statements. We use quantitative 

thresholds of materiality, together with qualitative assessments in planning the scope of our audit, determining the nature, 

timing and extent of our audit procedures and in evaluating the results of our work. 

Based on our professional judgement, we determined materiality for the financial statements as a whole as follows:

Overall group materiality:    

Overall company materiality:  

Performance materiality: 

Basis for determination:  

£253,000

£170,000

75% of financial statement materiality

5% of profit before exceptional items (and central costs  

at a company level) 

Range of materiality at 4 components subject to full scope audits:  

£23,000 - £199,000

Misstatements reported to the audit committee:  

£6,000

Rationale for the benchmark applied: We consider adjusted profit to be the most appropriate measure for materiality as it best 

reflects the underlying trading profitability and is a key metric used by both management and other stakeholders in assessing 

performance.

An overview of the scope of our audit
We planned and performed our audit by obtaining an understanding of the group and its environment, including the accounting 

processes and controls, and the industry in which it operates. The group comprises the following active companies:

• 

• 

• 

• 

• 

• 

1 UK trading parent company

2 UK trading subsidiary companies (1 wholly owned and 1 51% owned)

1 wholly owned Czech Republic based trading subsidiary;

1 wholly owned French based trading subsidiary;

1 wholly owned US based trading subsidiary; and

1 intermediate UK holding company.  

Of the group’s 6 trading components, the 3 UK based trading companies were subject to full scope audits performed by the 

group audit team.  The UK intermediate holding company was also subject to a full scope audit by the group audit team.   

Component auditors were used to perform specific audit procedures on the Czech Republic subsidiary in conjunction with 

analytical procedures carried out by the group audit team. The remaining 2 overseas components were subject to analytical 

review procedures, carried out by the group audit team. Those components subject to audit and specific audit procedures cover 

94% of the group’s revenue and 98% of the group’s consolidated profit before exceptional and central costs. Our audit work at 

the component level is executed at levels of materiality appropriate for such components.

Other information
The Directors are responsible for the other information. The other information comprises the information included in the annual 

report, other than the financial statements and our auditor’s report thereon. Our opinion on the financial statements does not 

cover the other information and, except to the extent otherwise explicitly stated in our report, we do not express any form of 

assurance conclusion thereon.

In connection with our audit of the financial statements, our responsibility is to read the other information and, in doing so, 

consider whether the other information is materially inconsistent with the financial statements or our knowledge obtained in 

the audit or otherwise appears to be materially misstated. If we identify such material inconsistencies or apparent material 

misstatements, we are required to determine whether there is a material misstatement in the financial statements or a 

material misstatement of the other information. If, based on the work we have performed, we conclude that there is a material 

misstatement of this other information, we are required to report that fact. We have nothing to report in this regard.

Opinions on other matters prescribed by the Companies Act 2006 
In our opinion, based on the work undertaken in the course of the audit:

• 

the information given in the Strategic Report and the Directors’ Report for the financial period for which the financial 

statements are prepared is consistent with the financial statements; and

• 

the Strategic Report and the Directors’ Report have been prepared in accordance with applicable legal requirements.

Annual Report & Accounts 2019Brand Architekts Group plc 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
25

Matters on which we are required to report by exception
In the light of the knowledge and understanding of the group and the company and its environment obtained in the course of 

the audit, we have not identified any material misstatements in the Strategic Report or the Directors’ Report.

We have nothing to report in respect of the following matters in relation to which the Companies Act 2006 requires us to report 

to you if, in our opinion:

• 

adequate accounting records have not been kept by the company, or returns adequate for our audit have not been received 

from branches not visited by us; or

• 

• 

the company financial statements are not in agreement with the accounting records and returns; or

certain disclosures of directors’ remuneration specified by law are not made; or

•  we have not received all the information and explanations we require for our audit.

Responsibilities of Directors
As explained more fully in the directors’ responsibilities statement, the Directors are responsible for the preparation of the 

financial statements and for being satisfied that they give a true and fair view, and for such internal control as the Directors 

determine is necessary to enable the preparation of the financial statements that are free from material misstatement, whether 

due to fraud or error.

In preparing the financial statements, the Directors are responsible for assessing the group’s and the company’s ability to 

continue as a going concern, disclosing, as applicable, matters related to going concern and using the going concern basis of 

accounting unless the directors either intend to liquidate the group or the company or to cease operations, or have no realistic 

alternative but to do so.

Auditor’s responsibilities for the audit of the financial statements
Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material 

misstatement, whether due to fraud or error, and to issue an auditor’s report that includes our opinion. Reasonable assurance 

is a high level of assurance, but is not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a 

material misstatement when it exists. Misstatements can arise from fraud or error and are considered material if, individually or 

in the aggregate, they could reasonably be expected to influence the economic decisions of users taken on the basis of these 

financial statements.

A further description of our responsibilities for the audit of the financial statements is located on the Financial Reporting 

Council’s website at www.frc.org.uk/auditorsresponsibilities. This description forms part of our auditor’s report.

Use of our report
This report is made solely to the company’s shareholders, as a body, in accordance with Chapter 3 of Part 16 of the Companies 

Act 2006. Our audit work has been undertaken so that we might state to the company’s shareholders those matters we are 

required to state to them in an audit report and for no other purpose. To the fullest extent permitted by law, we do not accept or 

assume responsibility to anyone other than the company and the company’s shareholders as a body for our audit work, for this 

report, or for the opinions we have formed.

Glenn Nicol 

(Senior Statutory Auditor)

PKF Francis Clark

Statutory Auditor

Centenary House

Peninsula Park

Rydon Lane

Exeter

EX2 7XE

30 September 2019

Annual Report & Accounts 2019GOVERNANCEBrand Architekts Group plcGroup Statement of Comprehensive Income

For the 52 weeks ended 29 June 2019 and 53 weeks ended 30 June 2018

Revenue 
Cost of sales 
Gross profit 
Commercial and administrative costs 
Operating profit before exceptional items 
Exceptional items 
Operating profit 
Finance income 

Finance expense 
Profit before taxation 
Taxation 
Profit for the year 
Profit on Discontinued Operations after taxation 
Profit for the year 

Other comprehensive income/(loss): 
Items that will not be reclassified subsequently to profit or loss: 
Re-measurement of defined benefit liability 
Items that will be reclassified subsequently to profit or loss: 
Exchange differences on translating foreign operations 

(Loss)/gain on financial assets held at fair value 
Other comprehensive income/(loss) for the year 
Total comprehensive income for the year 

Profit attributable to: 
Equity shareholders 

Non-controlling interests 

Total comprehensive income attributable to: 
Equity shareholders 

Non-controlling interests 

Earnings per share 
- basic 

- diluted 

Dividends 
Paid in year (£’000) 

Paid in year (pence per share) 

Proposed (£’000) 

Proposed (pence per share) 

  Notes 

2 

3 

7 

8 

4 

9 

28 

11 

11 

10 

10 

2019 
£’000 
19,676 
(12,680) 
6,996 
(5,016) 
1,980 
(48) 
1,932 
- 
(144) 
1,788 
(198) 
1,590 
2,050 
3,640 

(4,011) 

(35) 
(6) 
(4,052) 
(412) 

3,539 
101 

(513) 
101 

20.7p 
20.0p 

1,088 
6.35p 
745 
4.35p 

The accompanying accounting policies and notes form part of the financial statements.

*2018 comparatives have been restated for discontinued operations – see note 2 for further information.

26

2018*

£’000

21,085

(12,705)

8,380

(5,556)

2,824

(279)

2,545

-

(160)

2,385

(453)

1,932

1,701

3,633

1,403

30

156

1,589

5,222

3,542

91

5,131

91

20.9p

20.3p

933

5.5p

720

4.2p

Annual Report & Accounts 2019Brand Architekts Group plc 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
27

Group Statement of Financial Position

For the 52 weeks ended 29 June 2019, and 53 weeks ended 30 June 2018

Notes 

2019 

£’000 

2018

Restated – Note 29 

£’000

ASSETS 
Non-current assets 
Property, plant and equipment 

Intangible assets 

Deferred tax assets 

Investments 
Total non-current assets 
Current assets 
Inventories 

Trade and other receivables 

Assets held for resale 

Cash and cash equivalents 

Current tax receivable 
Total current assets 
Total assets 

LIABILITIES 
Current liabilities 
Trade and other payables 

Interest-bearing loans and borrowings 

Current tax payable 
Total current liabilities 
Non-current liabilities 
Interest-bearing loans and borrowings 

Post-retirement benefit obligations  

Deferred tax liabilities 
Total non-current liabilities 
Total liabilities 
Net assets 

EQUITY 
Share capital 

Share premium 

Revaluation of investment reserve 

Exchange reserve 

Pension re-measurement reserve 

Retained earnings 
Equity attributable to holders of the parent 
Non-controlling interest 
Total equity 

12 

13 

22 

14 

15 

16 

28 

17 

18 

19 

26 

22 

23 

23 

23 

23 

23 

23 

21 
12,817 
1,714 
- 
14,552 

5,211 
3,475 
22,700 
381 
285 
32,052 
46,604 

6,628 
1,139 
527 
8,294 

2,091 
9,417 
1,061 
12,569 
20,863 
25,741 

857 
11,987 
1,241 
(147) 
(6,502) 
18,160 
25,596 
145 
25,741 

11,438

13,852

803

1,391

27,484

13,825

19,283

-

934

109

34,151

61,635

23,709

1,127

503

25,339

3,230

4,489

1,555

9,274

34,613

27,022

857

11,987

1,247

(112)

(2,491)

15,455

26,943

79

27,022

The accompanying accounting policies and notes form part of the financial statements.

Approved by the Board on 27 September 2019 and signed on its behalf by

Brendan Hynes

Executive Chairman and Company Secretary

Company Number:  01975376

Annual Report & Accounts 2019FINANCIAL STATEMENTSBrand Architekts Group plc 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
28

2018

£’000

10,493

4,828

806

16,131

32,258

9,866

12,956

-

737

-

23,559

55,817

24,699

1,127

3

25,829

3,230

4,489

410

8,129

33,958

21,859

857

11,987

1,247

467

(2,491)

9,792

21,859

Company Statement of Financial Position

For the 52 weeks ended 29 June 2019, and 53 weeks ended 30 June 2018

ASSETS 
Non-current assets 
Property, plant and equipment 

Intangible assets 

Deferred tax assets 

Investments 
Total non-current assets 
Current assets 
Inventories 

Trade and other receivables 

Assets held for resale 

Cash and cash equivalents 

Current tax receivable 
Total current assets 
Total assets 

LIABILITIES 
Current liabilities 
Trade and other payables 

Interest-bearing loans and borrowings 

Current tax payable 
Total current liabilities 
Non-current liabilities 
Interest-bearing loans and borrowings 

Post-retirement benefit obligations  

Deferred tax liabilities 
Total non-current liabilities 
Total liabilities 
Net assets 

EQUITY 
Share capital 

Share premium 

Revaluation of investment reserve 

Capital reserve 

Pension re-measurement reserve 

Retained earnings 
Total equity 

Notes 

12 

13 

22 

14 

15 

16 

28 

17 

18 

19 

26 

22 

23 

23 

23 

23 

23 

23 

2019 
£’000 

- 
3,969 
1,645 
12,084 
17,698 

- 
4 
22,151 
147 
341 
22,643 
40,341 

10,199 
1,139 
- 
11,338 

2,091 
9,417 
- 
11,508 
22,846 
17,495 

857 
11,987 
1,241 
467 
(6,502) 
9,445 
17,495 

The accompanying accounting policies and notes form part of the financial statements.

Approved by the Board on 27 September 2019 and signed on its behalf by

Brendan Hynes

Executive Chairman and Company Secretary

Company Number:  01975376

Annual Report & Accounts 2019Brand Architekts Group plc 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
                
   
29

Group Statement of Changes in Equity

For the 52 weeks ending 29 June 2019 and 53 weeks ending 30 June 2018

Share 
Capital 

£’000 

857 
- 

Share  Revaluation 
Premium  of investment 
reserve 
£’000 

£’000 

11,987 
- 

1,247 
- 

Exchange 

Pension re- 
Reserve  measurement 
reserve 
£’000 

£’000 

(112) 
- 

(2,491) 
- 

Retained 
Earnings 

£’000 

15,455 
(1,088) 

- 

254 

(834) 

3,539 

- 

- 

- 

Non- 
controlling 
interest 
£’000 

79 
(35) 

101 

- 

66 

- 

- 

- 

- 

Total 
Equity

£’000

27,022
(1,123)

101

254

(768)

3,539

(4,011)

(35)

(6)

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

(35) 

(6) 

- 

- 

- 

- 

- 

(4,011) 

- 

- 

Group 

Balance as at June 2018 
Dividends 

Non-controlling interest 

Share based payments 

Transactions with owners 

Profit for the year 

- 

- 

- 

- 

Other comprehensive income: 

Re-measurement of defined benefit liability 

Exchange difference on

translating foreign operations 

Gain on available for sale 

financial assets 

Total comprehensive 

income for the year 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

Balance as at June 2019 

857 

11,987 

(6) 

1,241 

(35) 

(147) 

(4,011) 

(6,502) 

3,539 

               -            (513)

18,160 

145 

25,741

Group 

Balance as at June 2017 
Dividends 

Issue of new shares 

Non-controlling interest 

Share based payments 

Transactions with owners 

Profit for the year 
Other comprehensive income: 

Re-measurement of  

defined benefit liability 

Exchange difference on  

translating foreign operations 

Gain on available for  

sale financial assets 

Total comprehensive  

income for the year 

Share 
Capital 

£’000 

844 
- 

13 

- 

- 

13 

- 

- 

- 

- 

- 

Share  Revaluation 
Premium  of investment 
reserve 
£’000 

£’000 

Exchange 

Pension re- 
Reserve  measurement 
reserve 
£’000 

£’000 

Retained 
Earnings 

£’000 

12,749 
(933) 

Non- 
controlling 
interest 
£’000 

18 
(30) 

11,744 
- 

243 

- 

- 

243 

- 

- 

- 

- 

- 

1,091 
- 

(142) 
- 

(3,894) 
- 

- 

- 

- 

- 

- 

- 

- 

156 

156 

1,247 

- 

- 

- 

- 

- 

- 

30 

- 

- 

- 

- 

- 

- 

- 

- 

97 

(836) 

3,542 

1,403 

- 

- 

- 

- 

- 

30 

(112) 

1,403 

(2,491) 

3,542 

15,455 

Total 
Equity

£’000

22,410
(963)

256

91

97

(519)

3,542

1,403

30

156

5,131

- 

91 

- 

61 

- 

- 

- 

- 

- 

Balance as at June 2018  

857 

11,987 

79 

27,022

The accompanying accounting policies and notes form part of the financial statements.

Annual Report & Accounts 2019FINANCIAL STATEMENTSBrand Architekts Group plc 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
30

Company Statement of Changes in Equity

For the 52 weeks ending 29 June 2019 and 53 weeks ending 30 June 2018

Company 

Balance as at June 2018  
Dividends 

Share based payments 

Transactions with owners 

Profit for the year 

Other comprehensive income: 

Re-measurement of  

defined benefit liability 

Gain on available for  

sale financial assets 

Total comprehensive  

income for the year 

Share 
Capital 

£’000 

857 
- 

Share  Revaluation 
Premium  of investment 
reserve 
£’000 

£’000 

11,987 
- 

1,247 
- 

Exchange 

Pension re- 
Reserve  measurement 
reserve 
£’000 

£’000 

467 
- 

(2,491) 
- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

(6) 

(6) 

1,241 

Retained 
Earnings 

Total 
Equity 

£’000 

£’000

9,792 
(1,088) 

254 

(834) 

487 

21,859
(1,088)

254

(834)

487

- 

- 

- 

(4,011) 

- 

- 

- 

(4,011)

(6)

(4,011) 

487 

(3,530)

- 

- 

- 

- 

- 

- 

Balance as at June 2019 

857 

11,987 

467 

(6,502) 

9,445 

17,495

Company 

Balance as at June 2017  
Dividends 

Issue of new shares 

Share based payments 

Transactions with owners 

Profit for the year 

Other comprehensive income: 

Re-measurement of  

defined benefit liability 

Gain on available for  

sale financial assets 

Total comprehensive  

income for the year 

Share 
Capital 

£’000 

844 
- 

13 

- 

13 

- 

- 

- 

- 

Share  Revaluation 
Premium  of investment 
reserve 
£’000 

£’000 

Exchange 

Pension re- 
Reserve  measurement 
reserve 
£’000 

£’000 

11,744 
- 

243 

- 

243 

- 

- 

- 

- 

1,091 
- 

467 
- 

(3,894) 
- 

- 

- 

- 

- 

- 

156 

156 

1,247 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

1,403 

- 

1,403 

467 

(2,491) 

Retained 
Earnings 

Total 
Equity 

£’000 

9,942 
(933) 

- 

97 

(836) 

686 

£’000

20,194
(933)

256

97

(580)

686

- 

- 

1,403

156

686 

9,792 

 2,404

21,859

Balance as at June 2018  

857 

11,987 

The accompanying accounting policies and notes form part of the financial statements.

Annual Report & Accounts 2019Brand Architekts Group plc 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Cash Flow Statement

For the 52 weeks ended 29 June 2019 and 53 weeks ended 30 June 2018

Cash flow from operating activities 

Profit before taxation 

Depreciation 

Amortisation 

Finance income 

Finance cost 

(Increase) in inventories 

Decrease /(increase) in trade and other receivables 

Increase in trade and other payables 

(Decrease) in share-based payments provision  

Contributions to defined benefit plans 
Cash generated from operations 
Finance expense paid 

Taxation paid 
Net cash flow from operating activities 
Cash flow from investing activities 
Investment income received 

Purchase of property, plant and equipment 

Purchase of intangible assets 

Purchase of subsidiary 
Net cash flow from investing activities 
Cash flow from financing activities 
Movements in invoice discounting facility 

Proceeds from new loan 

Issue of new share capital 

Repayment of loans 

Dividends paid 
Net cash flow from financing activities 
Net (decrease) in cash and cash equivalents 
Cash and cash equivalents at beginning of year 
Cash and cash equivalents at end of year 

Group 
2019 
£’000 

4,093 
1,262 
944 
(1,146) 
389 
(2,129) 
1,252 
3,059 
(221) 
(282) 
7,221 
(263) 
(593) 
6,365 

1,146 
(1,088) 
(699) 
- 
(641) 

(4,027) 
- 
- 
(1,127) 
(1,123) 
(6,277) 
(553) 
934 
381 

2018 

£’000 

4,524 

1,283 

583 

(191) 

364 

(2,395) 

(2,648) 

944 

(1,666) 

(108) 

690 

(209) 

(762) 

(281) 

191 

(1,631) 

(3,850) 

(1,850) 

(7,140) 

2,741 

3,000 

256 

(736) 

(963) 

4,298 

(3,123) 

4,057 

934 

Company
2019 
£’000 

461 
1,064 
768 
(1,182) 
382 
(877) 
(1,693) 
7,7712 
(221) 
(282) 
6,132 
(256) 
(197) 
5,679 

1,182 
(900) 
(699) 
- 
(417) 

(3,637) 
- 
- 
(1,127) 
(1,088) 
(5,852) 
(590) 
737 
147 

The accompanying accounting policies and notes form part of the financial statements. 

31

2018

£’000

699

1,058

418

(822)

363

(1,279)

71

2,563

(1,666)

(108)

1,297

(208)

(247)

842

822

(1,486)

(3,850)

(1,850)

(6,364)

1,701

3,000

256

(736)

(933)

3,288

(2,234)

2,971

737

Annual Report & Accounts 2019FINANCIAL STATEMENTSBrand Architekts Group plc 
 
 
 
 
 
 
 
 
 
 
 
 
32

Note 1 Significant accounting policies

Notes to the Accounts

General information
Brand Architekts Group plc is a Company incorporated in the United Kingdom under the Companies Act 2006.  The address 

of the registered office is given on page 58.  The nature of the Group’s operations and its principal activities are set out in the 

Strategic Report. The Group draw their accounts up on a 52 week year basis.

Basis of preparation
The Group has prepared its consolidated financial statements in accordance with International Financial Reporting Standards 

(IFRS) as adopted by the European Union and also in accordance with IFRS issued by the International Accounting Standards 

Board.  These financial statements have been prepared under the historical cost convention, modified to include the revaluation 

of certain non-current assets and financial instruments.

The Directors have considered trading and cash flow forecasts prepared for the Group, and based on these, and the confirmed 

banking facilities, are satisfied that the Group will continue to be able to meet its liabilities as they fall due for at least one year 

from the date of signing of these accounts.  On this basis, they consider it appropriate to adopt the going concern basis in the 

preparation of these accounts.

The consolidated financial statements are presented in sterling and all values are rounded to the nearest thousand (£’000) 
except where otherwise indicated. 

Discontinued Activities
As a result of the agreed disposal of the manufacturing business (completed post year-end), these operations have been 

disclosed as discontinued and the related assets classified as held for sale at the period end.

Basis of consolidation
The Group financial statements consolidate the financial statements of the Company and its subsidiary undertakings.  The 

results and net assets of undertakings acquired or disposed of during a financial year are included in the Group Statement of 

Comprehensive Income and Group Statement of Financial Position from the effective date of acquisition or to the effective 

date of disposal.  Subsidiary undertakings have been consolidated using the purchase method of accounting.  In accordance 

with the exemptions given by section 408 of the Companies Act 2006, the Company has not presented its own Statement of 

Comprehensive Income.  The Company’s profit after tax for the year to June 2019 was £0.487m (2018: profit after tax £0.686m).

The Group financial statements consolidate those of the parent company and all of its subsidiaries as of June 2019. The parent 

controls a subsidiary if it is exposed, or has rights, to variable returns from its involvement with the subsidiary and has the ability 

to affect those returns through its power over the subsidiary. All subsidiaries have a reporting date of June.

All transactions and balances between Group companies are eliminated on consolidation, including unrealised gains and losses 

on transactions between Group companies.  Amounts reported in the financial statements of subsidiaries have been adjusted 

where necessary to ensure consistency with the accounting policies adopted by the Group.

Profit or loss and other comprehensive income of subsidiaries acquired or disposed of during the year are recognised from the 

effective date of acquisition, or up to the effective date of disposal, as applicable.

Business combinations
The acquisition method of accounting is used to account for all business combinations, regardless of whether equity instruments 

or other assets are acquired. The consideration transferred for the acquisition of a subsidiary comprises the:

•  fair values of the assets transferred

• 

liabilities incurred to the former owners of the acquired business

•  equity interests issued by the Group

•  fair value of any asset or liability resulting from a contingent consideration arrangement, and

•  fair value of any pre-existing equity interest in the subsidiary.

Annual Report & Accounts 2019Brand Architekts Group plc 
 
33

Identifiable assets acquired and liabilities and contingent liabilities assumed in a business combination are, with limited 

exceptions, measured initially at their fair values at the acquisition date. The Group recognises any non-controlling interest in the 

acquired entity on an acquisition-by-acquisition basis either at fair value or at the non-controlling interest’s proportionate share 

of the acquired entity’s net identifiable assets.

Acquisition-related costs are expensed as incurred.

The excess of the

• 

• 

• 

consideration transferred,

amount of any non-controlling interest in the acquired entity, and

acquisition-date fair value of any previous equity interest in the acquired entity

over the fair value of the net identifiable assets acquired is recorded as goodwill. If those amounts are less than the fair value of 

the net identifiable assets of the business acquired, the difference is recognised directly in profit or loss as a bargain purchase.

Where settlement of any part of cash consideration is deferred, the amounts payable in the future are discounted to their 

present value as at the date of exchange. The discount rate used is the entity’s incremental borrowing rate, being the rate at 

which a similar borrowing could be obtained from an independent financier under comparable terms and conditions.

Contingent consideration is classified either as equity or a financial liability. Amounts classified as a financial liability are 

subsequently remeasured to fair value with changes in fair value recognised in profit or loss.

Intangible assets
(i) Computer software

Computer software is stated at cost less accumulated amortisation.  Computer software is amortised on a straight-line basis 

over the expected useful life of 3 years.

(ii) Research and development

Expenditure on the research phase of projects to develop new products is recognised as an expense as incurred.

Costs that are directly attributable to a project’s development phase are recognised as intangible assets, provided they meet  

the following recognition requirements:

• 

• 

• 

• 

• 

the development costs can be measured reliably

the project is technically and commercially feasible

the Group intends to and has sufficient resources to complete the project

the Group has the ability to use or sell the development

the development will generate probable future economic benefits.

Development costs not meeting these criteria for capitalisation are expensed as incurred.

Any capitalised development costs that are not yet complete are not amortised but are subject to impairment testing. Complete 

development projects are amortised on a straight-line basis over the expected life of the project up to a maximum of 5 years.

(iii) Brand names and customer relationships

Brand names and customer relationships acquired are recognised as intangible assets at their fair values (see note 13).

Customers relationships are amortised on a straight-line basis over 5 or 10 years, based on evaluation at point of acquisition.

Brand names are considered to have an indefinite life and are tested for impairment annually. This is on the basis that the brand 

is well established and there is no foreseeable limit on the period of time over which it is expected to contribute to cash flow.

(iv) Goodwill

An impairment test is undertaken where there are indicators of impairment or on an annual basis where intangible assets are 

determined to have an infinite useful life such as Brands and goodwill. Brands and goodwill are combined together as part of the 

same CGU and tested together using a discounted cash flow approach. 

Annual Report & Accounts 2019FINANCIAL STATEMENTSBrand Architekts Group plc 
 
34

Property, plant and equipment
Property, plant and equipment are stated at cost less accumulated depreciation.  Where there is evidence of impairment, 

property, plant and equipment is written down to its recoverable amount.  Any such write down is charged to the profit or loss 

for the year.  Property, plant and equipment are depreciated on a straight-line basis over their expected useful lives as follows:

Freehold buildings 

Plant and machinery 

2% per annum

5% to 33% per annum

Freehold land is not depreciated. 

Impairment of assets
An impairment test is performed annually where required and whenever events and circumstances indicate that the carrying 

value of an asset may exceed its recoverable amount.  The carrying value is compared against the expected recoverable amount 

of the asset, generally by reference to the present value of the future net cash flows expected to be derived from that asset.

Inventories
Inventories are stated at the lower of cost and net realisable value.  Costs are those incurred in bringing each product to its 

present location and condition.  Cost comprises purchase costs including transport costs together with any direct labour and 

attributable overheads.  Net realisable value is based on estimated selling price, less further costs expected to be incurred to 

completion and disposal.

Taxation
Current tax is the tax payable based on taxable profit for the year.

Deferred income taxes are calculated using the liability method on temporary differences.  Deferred tax is generally provided on 

the difference between the carrying amounts of assets and liabilities and their tax bases.  Deferred tax on temporary differences 

associated with shares in subsidiaries is not provided if reversal of these temporary differences can be controlled by the Group 

and it is probable that reversal will not occur in the foreseeable future.  In addition, tax losses available to be carried forward as 

well as other income tax credits to the Group are assessed for recognition as deferred tax assets.

Deferred tax liabilities are provided in full, with no discounting.  Deferred tax assets are recognised to the extent that it is 

probable that the underlying deductible temporary differences will be able to be offset against future taxable income.   

Current and deferred tax assets and liabilities are calculated at tax rates that are expected to apply to their respective period  

of realisation, provided they are enacted or substantively enacted at the Statement of Financial Position date.

Changes in deferred tax assets or liabilities are recognised in profit or loss as a component of tax expense in the Statement 

of Comprehensive Income, except where they relate to items that are charged or credited directly to equity (such as the 

revaluation of land) in which case the related deferred tax is also charged or credited directly to equity.

Foreign currencies
Trading transactions denominated in foreign currencies are recorded in sterling at actual rates as at the date of the transaction.  

Monetary assets and liabilities denominated in foreign currencies are retranslated at the middle market rates ruling at the Statement 

of Financial Position date.  Such exchange differences are recognised in the profit or loss for the year.

The assets and liabilities in the financial statements of foreign subsidiaries are translated at the rate of exchange ruling at the 

Statement of Financial Position date.  Income and expenses are translated at the average rate.  The exchange differences arising 

from the retranslation of foreign operations are charged / credited to other comprehensive income and recognised in the 

‘Exchange reserve’ in equity.  On disposal of a foreign operation, the cumulative translation differences are reclassified from equity 

to profit or loss. 

Revenue recognition
Revenue is measured at the fair value of the consideration received or receivable and represents amounts receivable for 

goods provided in the normal course of business, net of discounts and rebates, VAT and other sales-related taxes.  Revenue 

is recognised when the Group has transferred the significant risks and rewards of ownership to the customer, which is 

generally when the production of goods is complete, the customer has accepted title of the goods under contractual shipping 

arrangements and collectability of the related receivables is reasonably assured. 

Leased assets
Operating lease rental payments are charged to profit or loss on a straight line basis over the term of the lease.

Annual Report & Accounts 2019Brand Architekts Group plc 
 
 
 
35

Employee benefits
Pension obligations

The Group operates both defined benefit and defined contribution pension plans.

i) Defined benefit schemes

Plan assets are measured at fair values. Defined benefit pension plan liabilities are measured by an independent actuary using 

the projected unit method and discounted at the current rate of return on high quality corporate bonds of equivalent term and 

currency to the liability.  The increase in the present value of the liabilities of the Group’s defined benefit pension plans expected 

to arise from employee service in the year is charged to operating profit. The plan was closed to future accrual on 31 December 

2015.  The expected return on the plan’s assets and the increase during the year in the present value of the plan’s liabilities, 

arising from the passage of time, are included in other finance income or cost.

ii) Defined contribution schemes

Costs of defined contribution pension plans are charged to the profit or loss in the year they fall due. 

iii) Share-based Payment Transactions

The value, as at the grant date, of options granted to employees is recognised as an employee expense, with a corresponding 

increase in equity, over the period in which the employees become unconditionally entitled to the options. The fair value of the 

options granted is measured using an option valuation model, taking into account the terms and conditions upon which the 

options were granted.

For cash-settled share-based payment transactions, the liability needs to be re-measured at the end of each reporting period up 

to the date of settlement, with any changes in fair value recognised in the profit or loss.

Financial assets
The Group’s financial assets consist of loans and receivables and financial assets at fair value through profit or loss.  Financial 

assets are assigned to the different categories by management on initial recognition, depending on the purpose for which they 

were acquired.

Loans and receivables are non-derivative financial assets with fixed or determinable payments that are not quoted in an active 

market.  Trade and other receivables are classified as loans and receivables.  Loans and receivables are measured subsequent to 

initial recognition at amortised cost using the effective interest method, less provision for impairment.  Any change in their value 

through impairment or reversal of impairment is recognised in the profit or loss.

The Group’s 13.3% interest in SCCTC (see note 14) is held at fair value as required under IFRS9. Gains and losses in respect of this 

investment are held in a separate reserve. Fair value has been determined by the latest share acquisitions by a third party on an 

arm’s length basis.

Cash and cash equivalents
Cash and cash equivalents comprise cash on hand and on demand deposits, together with other short-term, highly liquid 

investments that are readily convertible into known amounts of cash and which are subject to an insignificant risk of changes 

in value.  The Group considers overdrafts (repayable on demand) to be an integral part of its cash management activities and 

these are included in cash and cash equivalents for the purposes of the Cash Flow Statement.

Financial liabilities
The Group’s financial liabilities consist of bank borrowings, trade and other payables.

Financial liabilities are obligations to pay cash or other financial assets and are recognised when the Group becomes a party to 

the contractual provisions of the instrument.  Financial liabilities categorised as at fair value through profit or loss are recorded 

initially at fair value, all transaction costs are recognised immediately in the profit or loss.  All other financial liabilities are 

recorded initially at fair value, net of direct issue costs.

Financial liabilities categorised as at fair value through profit or loss are re-measured at each reporting date at fair value, with 

changes in fair value being recognised in the profit or loss.  All other financial liabilities are carried subsequently at amortised 

cost using the effective interest method, with interest-related charges recognised as an expense in finance cost in the profit or 

loss.  Finance charges, including premiums payable on settlement or redemption and direct issue costs, are charged to the profit 

or loss on an accruals basis using the effective interest method and are added to the carrying amount of the instrument to the 

extent that they are not settled in the period in which they arise.

Annual Report & Accounts 2019FINANCIAL STATEMENTSBrand Architekts Group plc36

Financial liabilities are categorised as at fair value through profit or loss where they are classified as held-for-trading or 

designated as at fair value through profit or loss on initial recognition.  A financial liability is derecognised only when the 

obligation is extinguished, that is, when the obligation is discharged or cancelled or expires.

Distributions to shareholders
Dividends and other distributions to shareholders are reflected in financial statements when approved by shareholders 

in a general meeting, except for interim dividends which are included in financial statements when paid by the Company.  

Accordingly, proposed dividends are not included as a liability in the financial statements.

Exceptional items
Exceptional items are non-recurring material items which are outside the normal scope of the Group’s ordinary activities such  

as liabilities and costs arising from a fundamental restructuring of the Group’s operations. 

Significant management judgement in applying accounting policies
The following are significant management judgements in applying the accounting policies of the Group that have the most 

significant impact on the financial statements:

Deferred Taxation

The Group has not made full provision for deferred taxation on the full carrying value of the Group’s land and buildings, on the 

basis that the full value of these assets will be recovered through sale and not through use and that indexation will result in no 

taxable gain arising on disposal.

Post-retirement benefits

The Group has a commitment to pay certain future administration costs and PPF levies associated with the Group’s defined 

benefit pension plan as set out in Note 26 Post Retirement Benefits.  These future cash outflows relate to an ongoing economic 

benefit at the period end, and therefore do not give rise to a liability that needs to be included in the statement of financial 

position.

Key sources of estimation uncertainty
In applying the above accounting policies, the Group has made appropriate estimates in a number of areas and the actual 

outcome may differ from those calculated.  The key sources of estimation uncertainty at the year-end that may have a risk  

of causing material adjustment to the carrying amounts of assets and liabilities within the next financial year are as follows:

Fair value on acquisition 

Judgement and estimates arise in the determination and fair value of intangible and tangible assets and contingent and other 

liabilities arising when acquiring a business. The valuation of externally acquired assets such as Brands and customer lists require 

judgement regarding estimated future cash flows arising for those established assets, discounted to reflect the time value 

of money.  Judgement is also used in determining the useful economic life and amortisation periods.  Further information is 

included in Note 13.  

Impairment reviews

An impairment test is undertaken where there are indicators of impairment or on an annual basis where intangible assets are 

determined to have an infinite useful life such as Brands and goodwill using a discounted cash flow approach. Note 13 discloses 

the assumptions used.

Post-retirement benefits

The Group’s defined benefit pension plan is assessed annually.  The value in these accounts which has been based on the 

assumptions of an independent actuary resulted in a deficit of £9.4m (2018: £4.5m) before deferred taxation.  The size of the 

deficit is sensitive to the market value of the underlying plan investments and the actuarial assumptions which include price 

inflation, pension and salary increases, the discount rate used in assessing the liabilities, mortality rates, and other demographic 

factors.  Further details are included in Note 26.

Capitalisation of New Product Development (NPD) costs

The Group capitalises NPD costs within intangible fixed assets. The key sources of estimation uncertainty involved is this are:

a.  Assessment of proportion of employee’s time spent on new product development.

b.  Period of amortisation – the length of time between the creation of the asset and it being consumed in the sales of the 

products created varies over the range of products created.  Review of available data has indicated that one year is a 

reasonable average figure.

Annual Report & Accounts 2019Brand Architekts Group plc37

Impact of new standards adopted during the period

IFRS 9 ‘Financial Instruments’
The Group adopted IFRS 9 with effect from 1 July 2018. Due to the short term nature of the Group’s trade receivables,  

the credit ratings of the Group’s Clients, and credit insurance on certain trade receivables, the requirement under IFRS 9 to use  

an expected loss method of impairment of financial assets has not had a material effect on the Group’s financial statements.

Impairment of financial assets

A loss allowance is recognised on initial recognition of financial assets held at amortised cost, based on expected credit losses, 

and is remeasured annually with changes appearing in profit or loss. Where there has been a significant increase in credit risk 

of the financial instrument since initial recognition, the loss allowance is measured based on lifetime expected losses. In all 

other cases, the loss allowance is measured based on 12-month expected losses. For assets with a maturity of 12 months or less, 

including trade receivables, the 12-month expected loss allowance is equal to the lifetime expected loss allowance.

IFRS 15 ‘Revenue from Contracts with Customers’
The Group adopted IFRS 15 with effect from 1 July 2018. The main impact of this standard has been assessed in respect of the 

manufacturing business where IFRS15 requires revenue to be recognised over a period of time where products are produced 

that have no alternative use and where there is a right to payment through the manufacturing process. From review of 

contractual terms and based on customary practice, it has been concluded that no contract assets or liabilities arise in such 

instances or else are immaterial to the financial statements. As such there has been no material impact in the adoptions of 

IFRS15.

Revenue continues to be recognised when the significant risks and rewards of ownership to the customer have been transferred. 

This is when performance obligations are deemed to have been satisfied in contracts. All revenue has therefore been recognised 

at a point in time rather than over a period of time.  As such no contract assets or liabilities have been recognised. 

The Group has applied the practical expedient permitted by IFRS 15 to not disclose the transaction price allocated to 

performance obligations unsatisfied or partially unsatisfied as of the end of the reporting period as contracts typically have  

an original expected duration of a year or less. 

Costs incurred in obtaining a new customers or contracts are written off as incurred and are not taken into consideration  

in when assessing the cost of fulfilling a contacts as contracts tend to be satisfied in a period of less than 12 months.

Standards in issue but not yet effective
At the date of authorisation of these financial statements, certain new standards, amendments and interpretations to existing 

standards have been published by the IASB but are not yet effective, and have not been adopted early by the Group.

Management anticipates that all of the relevant pronouncements will be adopted in the Group’s accounting policies for the first 

period beginning after the effective date of the pronouncement. Information on new standards, amendments and interpretations 

that are expected to be relevant to the Group’s financial statements is provided below. Certain other new standards and 

interpretations have been issued but are not expected to have a material impact on the Group’s financial statements.

IFRS 16 ‘Leases’
IFRS 16 represents new requirements for the recognition of operating leases, replacing IAS 17 ‘Leases’. The new standard 

requires that certain operating leases are disclosed within the Statement of Financial Position.

The Group’s management have yet to assess the impact of IFRS 16 on these consolidated financial statements. The new standard 

is required to be applied for our annual reporting period ending on 30 June 2020.

Annual Report & Accounts 2019FINANCIAL STATEMENTSBrand Architekts Group plc38

Note 2 Segmental analysis 

The Group is a market leader in the development, formulation, and supply of personal care and beauty products. 

The reportable segments of the Group are aggregated as follows:

• 

Brands – we leverage our skilled resources to develop and market a growing portfolio of Brand Architekts Group owned 

and managed Brands. These include organically developed Bagsy, MR. and Tru, plus the acquisitions of The Real Shaving 

Company (in 2015), the portfolio of Brands included in The Brand Architekts acquisition (in 2016) and the Fish brand 

acquired during this financial year. 

•  Manufacturing – the contracted development, formulation and production of quality products for many of the world’s 

leading personal care and beauty Brands.

• 

Eliminations and Central Costs. Other Group-wide activities and expenses, including defined benefit pension costs, share-

based payment expenses, amortisation of acquisition-related intangibles, interest, taxation and eliminations of intersegment 

items, are presented within ‘Eliminations and central costs’.

This is the basis on which the Group presents its operating results to the Directors, which is considered to be the Chief 

Operating Decision Maker (CODM) for the purposes of IFRS 8. Comparative full year numbers have been presented on the same 

basis. 

IFRS15 requires the disaggregation of revenue into categories that depict how the nature, timing, amount and uncertainty of 

revenue and cash flows are affected by economic factors. The Directors have considered how the Group’s revenue might be 

disaggregated in order to meet the requirements of IFRS15 and has concluded that the activity and geographical segmentation 

disclosures set out below represent the most appropriate categories of disaggregation. 

a) Principal measures of profit and loss – Income Statement segmental information for 52 weeks ending 29 June 2019 and 53 

weeks ending 30 June 2018:

52 weeks ended 30 June 2019 

UK revenue 

International revenue 

Revenue – External 

Revenue – Internal 

Total revenue 
Discontinued Operation 

Total Revenue 

Brands  Manufacturing 
£’000 
£’000 

  Eliminations and 
Central Costs 
£’000 

Total 
£’000 

2018

Total

£’000

                16,381  

               35,763  

3,220                   21,974                

                19,601  

               57,737  

                       75                      4,235 

                19,676  
- 

               61,972  
(61,972) 

19,676 

- 

- 

              52,144 
              51,253
              25,194                 22,692 
                   -                   77,338                 73,945 
                       -                            -   
              77,338                 73,945 
(52,860)

           (4,310)  
4,310 

       (4,310)  

(1,706) 
(115) 

(260) 

- 

(57,662) 
19,676 
                4,428 
(115) 
(260) 
(48) 
(717) 
(144)                         757  
(255) 
(2,050) 

442 

- 

21,085

                5,470

(297)

(197)

(279)

               (173) 

(438)

(1,701)
                1,788                   2,385 
                (198)                   (453) 
                1,932
                1,590 

- 

2,515 
- 

- 

(669) 

901 

(255) 

(2,492) 

Underlying profit from operations* 
Charge for share-based payments 

                 3,619 
- 

Amortisation of acquisition-related intangibles 

Exceptional costs 

Net borrowing costs 

Tax charge on discontinued operations 

Segment Profit included in Discontinued Operations 

- 

- 

- 

- 

- 

Profit before taxation 
Tax charge 

                 3,619  

                 -  

          (1,831)  
(198) 

Profit for the period from continuing activities 

  3,619  

                 - 

          (2,029)  

*The underlying profit net of eliminations and central costs are as follows:

Underlying profit from operations – operating segments 

Eliminations and central costs 

Underlying profit from operations  

Continuing operations -  

Discontinued operations -  

Total

Brands 
£’000 

3,619 

(1,264) 

2,355 

Manufacturing 
£’000 

2,515 

(442) 

2,073 

£’000

6,134

(1,706)

4,428

Annual Report & Accounts 2019Brand Architekts Group plc 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
39

2017

Total

£’000

              44,732

              29,582 

Brands  Manufacturing 
£’000 
£’000 

  Eliminations and 
Central Costs 
£’000 

Total 
£’000 

53 weeks ended 30 June 2018 

UK revenue 

International revenue 

Revenue – External 

Revenue – Internal 
Total revenue 
Discontinued Operation 
Total Revenue 
Underlying profit from operations 
Charge for share-based payments 

                17,086  

               34,167  

                 3,968  

                21,054  

18,724 

52,891 

                       31                      1,940  
                21,085  
- 

(54,831) 

54,831 

21,085 
                 4,806 
- 

Amortisation of acquisition-related intangibles 

Exceptional costs 

Net borrowing costs 

Tax charge on discontinued operations 

- 

- 

- 

- 

Segment Profit included in Discontinued Operations 
- 
Profit before taxation 
                 4,806  
Tax charge 
- 
Profit for the period from continuing activities        4,806  

                   -    

       (1,971)  

- 

- 

              51,253 
22,692 
73,945 

(1,971) 

1,971 

(1,875) 
(297) 

(197) 

(279) 

(161) 

-

- 

74,314

                5,617

              74,314 
                       -                           -   
              73,945  
              74,314 
(52,860) 
21,085 
                5,470 
(297) 
(197) 
(279) 
(173) 
(438) 
388                   (1,701)  
                2,385  
                3,115 
                (453)                   (543) 
                2,572 
                1,932 

               - 

(1,755)

(343)

(187)

(217)

- 

-

          (2,421)  
(453) 
          (2,874)  

- 

2,539 
- 

- 

- 

(12) 

(438) 

(2,089) 

                 - 

- 

                 - 

*The underlying profit net of eliminations and central costs are as follows:

Underlying profit from operations – operating segments 

Eliminations and central costs 

Underlying profit from operations  

Continuing operations -  

Discontinued operations -  

Total

Brands 
£’000 

4,806 

(1,487) 

3,319 

Manufacturing 
£’000 

2,539 

(388) 

2,151 

£’000

6,134

(1,875)

5,470

The segmental Income Statement disclosures are measured in accordance with the Group’s accounting policies as set out in 

note 1.

Inter segment revenue earned by Manufacturing from sales to Brands is determined on commercial trading terms as if Brands 

were a third-party customer.

All defined benefit pension costs and share-based payment expenses are recognised for internal reporting to the CODM as part 

of Group-wide activities and are included within ‘Eliminations and central costs’ above. Other costs, such as Group insurance and 

auditors’ remuneration which are incurred on a Group-wide basis are recharged by the head office to segments on a reasonable 

and consistent basis for all periods presented, and are included within segment results above.

b) Other Income Statement segmental information

The following additional items are included in the measures of underlying profit and loss reported to the CODM and are included 

within (a) above:

52 weeks ended 29 June 2019 

Depreciation 
Amortisation 

53 weeks ended 30 June 2018

Depreciation 

Amortisation 

Brands  Manufacturing 
£’000 
£’000 

Eliminations
and Central 
Costs 
£’000 

13 
- 

1,249 
700 

- 
260 

Total
£’000

1,262
960

            13                    1,270  

                   -    

            1,283

             -                      386  

                   197    

            583

Annual Report & Accounts 2019FINANCIAL STATEMENTSBrand Architekts Group plc 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
40

c) Principal measures of assets and liabilities 

The Groups assets and liabilities are managed centrally by the CODM and consequently there is no reconciliation between the 

Group’s assets per the statement of financial position and the segment assets.

d) Additional entity-wide disclosures

The distribution of the Group’s external revenue by destination is shown below:

Geographical segments 

UK 
Other European Union countries 
Rest of the World 

Geographical segments – Ongoing Business 

UK 

Other European Union countries 

Rest of the World 

52 weeks ended 

29 June 2019 

53 weeks ended

30 June 2018

£’000 

52,144 

17,482 

7,712 

77,338 

52 weeks ended 
29 June 2019 
£’000 
16,456 
609 
2,611 
19,676 

£’000

51,284

16,891

5,770

73,945

53 weeks ended

30 June 2018

£’000

17,021

520

3,544

21,085

In the 52 weeks ended 29 June 2019, the Group had two customers that exceeded 10% of total revenues, being 12% and 11% 

respectively. In the 53 weeks ended 30 June 2018, the Group had two customers that exceeded 10% of total revenues, this  

being 13% and 12% respectively. 

In 2019 the Group had non-current assets held overseas of £2,247,000 (2018: £2,304,000).

Note 3 Exceptional items
The exceptional item of £0.048m in the current period is due to the GMP equalisation charge on the Group’s DB Pension Plan of 

£0.288m offset by the release (credit) of unrequired contingent earn-out consideration that arose in a prior-year of £0.240m.

Note 4 Profit before taxation

(a) This is stated after charging/ (crediting) 
Depreciation of property, plant   and equipment of purchased assets 

Amortisation of intangible assets 

Research and development 

Foreign exchange (gains) / losses 
Operating leases: 
Hire of plant and machinery 

Rent of buildings 

(b) Auditors’ remuneration 
Audit services: 
Audit of the Company financial statements – PKF Francis Clark 

Audit of the Company financial statements – Grant Thornton UK LLP  

Audit of subsidiary undertakings – PKF Francis Clark 

Audit of subsidiary undertakings – Grant Thornton UK LLP 
Audit related services: 
Interim review – Grant Thornton UK LLP 
Taxation compliance services: 
Corporation tax compliance – Grant Thornton UK LLP 
Other non-audit services: 
Acquisition advice – Grant Thornton UK LLP 

2019 
£’000 

1,262 
944 
1,039 
(37) 

125 
782 

35 
- 
12 
- 

- 

- 

- 

2018

£’000

1,283

583

972

(9)

80

679

-

42

-

20

9

21

19

Annual Report & Accounts 2019Brand Architekts Group plc 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
(c) Earnings before interest, taxation, depreciation and amortisation
(‘EBITDA’) from continuing and discontinued operations 
Operating profit before exceptional items 

Depreciation of property, plant and equipment 

Amortisation of intangible assets 

Amortisation of acquisition-related intangibles 

EBITDA before exceptional operating items 

Exceptional operating items 

EBITDA after exceptional operating items 

41

2019 
£’000 

2018

£’000

4,053 
1,262 
701 
260 
6,276 
(717) 
5,559 

4,976

1,283

386

197

6,842

(279)

6,563

*Operating profit before exceptional items were derived from continuing activities of £1,980,000 (2018: £2,824,000) and from 

discontinued activities of £2,073,000 (2018: £2,150,000)

Note 5 Staff costs

Wages and salaries 

Social security costs 

Other pension costs 

The average monthly number of employees, including executive Directors, during the year was:

Production 

Distribution 

Administration 

Remuneration in respect of Directors was as follows:

2019 
£’000 
13,846 
1,602 
928 
16,376 

2019 
Number 
437 
104 
45 
586 

2018

£’000

13,476

1,555

997

16,028

2018

Number

441

103

49

593

Executive Directors 
T J Perman 

C G How 

J M Fletcher 

M Gazzard 

M W Warren 

Non-Executive Directors
B M Hynes 

E J Beale 

F P Berrebi (resigned 29 June 2019)  

R S McDowell  

Total 

Salary/Fees 

Benefits 

Contributions 

£’000 

£’000 

£’000 

Pension 

Total 
2019 
£’000 

Total

2018 

£’000

260 

- 

125 

133 

- 

60 

29 

29 

29 

665 

77 

- 

18 

11 

- 

- 

- 

- 

- 

106 

- 

- 

31 

13 

- 

- 

- 

- 

- 

44 

337 
- 
174 
157 
- 

60 

29 

29 

29 

815 

-

258

175

74

88

61

29

29

29

743

Annual Report & Accounts 2019FINANCIAL STATEMENTSBrand Architekts Group plc 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
42

Director’s and former Directors’ interest in share based options:

Number 
of Shares 
at June 
2018 

Number 
of Shares 
lapsed 
in year 

46,376 

(15,304) 

22,717 

11,358 

77,160 

77,160 

57,870 

- 

- 

- 

- 

- 

292,641 

(15,304) 

46,376 

(15,304) 

22,717 

11,358 

- 

- 

C G How 
J M Fletcher 
M W Warren 
T J Perman 
J M Fletcher 
M Gazzard 
Total share options 
Phantom share options:

C G How 

J M Fletcher 

M W Warren 

Total phantom 

80,451 

(15,304) 

Number 
of Shares 
Awarded 
in year 

Number 
of Shares 
Exercised 
in the year 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

Number 
of Shares 
at June 
2019 

31,072 

22,717 

11,358 

77,160 

77,160 

57,870 
277,337 

31,072 

22,717 

11,358 

65,147 

Exercise 
Price 

Nil 

Nil 

Nil 

5p 

5p 

5p 

Nil 

Nil 

Nil 

Earliest 
Exercise 
Date 

Exercise
Expiry
Date

16/7/19 

15/7/26

16/7/19 

15/7/26

16/7/19 

15/7/26

19/6/21 

18/6/28

19/6/21 

18/6/28

19/6/21 

18/6/28

16/7/19 

15/7/26

16/7/19 

15/7/26

16/7/19 

15/7/26

The mid-market price of the ordinary shares on 29 June 2019 was 192.5p (2018: 322.5p) and the range during the 52-week period 

to 29 June 2019 was 172.5p to 322.5p (53 weeks to 30 June 2018: 280.0p to 412.5p).

The total number of ordinary shares subject to options and which could, in the future, be issued is 523,641.  This represents 3.06% 

of the issued share capital of the Company which comprised 17,135,542 Ordinary Shares at the reporting date. 

Note 6 Share Based Employee Remuneration
Executive and Managers Share Option Scheme

The Group operates both approved and unapproved share option schemes.

There have been a number of options granted during the course of the financial year to 30 June 2018 with further details given 

below:

Date of grant 

Number 
of share 
options 
granted 

Number of 
phantom 
options 
granted 

5 December 2015 – managers phantom share options 

- 

20,000 

15 July 2016 – exec share options 

15 July 2016 – exec cash-settled share options 

80,451 

- 

- 

80,451 

Exercise 
price 

155.0p 

Nil 

Nil 

16 June 2017 – managers share options 

18 June 2018 – execs share options 

Total Options Granted 
Charge relating to options granted in the prior year 

Charge relating to phantoms granted in the prior year  

Charge relating to options granted in the current year 

Charge included in Administration expenses 

231,000 

212,190 

523,641 

- 

367.5p 

- 
100,451 

5p 

291p 

           200 

260 

(145) 

- 
115 

Amount
expensed
in year-ended 
June 2019 
£’000 

- 

24 

(145) 

36 

Fair 
value 
pence 

154p 

165p 

307p 

47p 

Period of
expense
(restated)

3 years

3 years

3 years

3 years

3 years

The Company has used the QCA-IRS option valuer TM (based on the Black-Scholes-Merton based option pricing model) to 

calculate the fair value of the outstanding share options. This model was developed by The QCA partnered with Independent 

Remuneration Solutions (IRS) and City Group Plc. The development was led by Mr Edward Beale, a Director of the Group,  

and at that time Chief Executive of City Group Plc.

Year-ended June 2017 awards

All of the 183,620 new Options granted under the LTIP on 15 July 2016 have two performance conditions attached to them. The 

first 50% of the award is linked to certain share price targets and the remaining 50% is linked to earning per share targets. To the 

extent that both of the performance conditions are met at the end of the three-year performance cycle, then the Options can be 

exercised at nil cost. Upon vesting, half of each award will be made in shares with the balance being made in cash.

Annual Report & Accounts 2019Brand Architekts Group plc 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
43

The managers share options were issued on 16 June 2017 under a Company Share Option Scheme (CSOP), and have an  

exercise price of 367.5p and no performance conditions attached, with vesting after a minimum of three-years and a maximum 

of ten-years. 

15,304 of both the share based options and the phantom share options have lapsed following Chris How’s departure from the 

Group.

Period-ended June 2018 awards

All of the 212,190 Options granted under the LTIP on 18 June 2018 have performance conditions attached to them which is linked 

to earning per share targets. To the extent that the performance conditions are met at the end of the three-year performance 

cycle, then the Options can be exercised at a cost of 5p per share. Upon vesting, the award will be made in shares.

Detailed in Note 5 is a summary of awards outstanding at the end of the year.

Note 7 Finance income
Total 

Ongoing Operations 

Note 8 Finance costs
Total 

Ongoing Operations 

Note 9 Taxation

Income from investments 

Income from investments 

Bank loans and overdrafts 

Net pension plan costs 

Bank loans and overdrafts 

Net pension plan costs 

(a) Analysis of tax charge in the year 
UK corporation tax: 
- on profit for the year 

- adjustment in respect of previous years 

-foreign tax 
Total current tax charge 
Deferred tax: 
-current year (credit) 

-prior year charge/(credit) 
Total deferred tax 
Tax charge 

2019 
£’000 
1,146 
1,146 

2019 
£’000 
- 
- 

2019 
£’000 
263 
126 
389 

2019 
£’000 
18 
  126 
144 

2019 
£’000 

528 
(171) 
77 
434 

(28) 
47 
19 
453 

2018

£’000

191

191

2018

£’000

-

-

2018

£’000

212

152

364

2018

£’000

8

              152

160

2018

£’000

901

-

(11)

890

(60)

61

1

891

Total tax charge of £453,000 (2018: £891,000) comprised tax on ongoing operations of £198,000 (2018: £453,000) plus tax on 

discontinued operations of £255,000 (2018: £438,000).

Annual Report & Accounts 2019FINANCIAL STATEMENTSBrand Architekts Group plc 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
             
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
44

(b) Factors affecting total tax charge for the year

The tax assessed on the profit before taxation for the year is lower (2018: higher) than the standard rate of UK corporation tax of 

19.00% (2018: 19.00%).  The differences are reconciled below:

Tax at the applicable rate of 19.00% (2018:  19.00%) 

Profit before taxation 

Effect of:
Adjustment in respect of previous years 

Adjustment to deferred tax 

Differences between UK and foreign tax rates 

Permanent differences and other 

R&D tax credit 
Actual tax charge 

2019 
£’000 
4,093 
778 

(124) 
(7) 
10 
(168) 
(36) 
453 

2018

£’000

4,524

860

(60)

-

-

91

-

891

(c) Factors that may affect future tax charges

Provision has not been made for deferred taxation on the Group’s land and buildings on the basis that the principal location 

will be sold in the short term, and that the majority of its value will therefore be recovered through sale. Because of this no tax 

liability is expected to arise and therefore no provision has been made in relation to deferred taxation.

Note 10 Payments to shareholders

Final dividend paid - 

Interim dividend paid - 

4.2p (2018: 3.5p) per share 

2.15p (2018: 2.0p) per share 

2019 
£’000 

720 
368 
1,088 

In addition a dividend payment was made to the non-controlling interest of £35,000.

The Directors have recommended the payment of a final dividend of 4.35p per share (2018: 4.2p).

Note 11 Earnings per share

Basic and Diluted 

Profit for the year (£’000) 
Profit for the year (£’000) continuing operations 

Basic weighted average number of 
ordinary shares in issue during the year 
Diluted number of shares 
Basic earnings per share 

Diluted earnings per share 

Basic earnings per share continuing operations 

Diluted earnings per share continuing operations 

2019 

3,539 

1,489 

17,135,542 

17,659,183 

20.7p 

20.0p 

8.7p 

8.4p 

2018

£’000

590

343

933

2018

3,542

1,841

16,934,762

17,454,505

20.9p

20.3p

10.8p

10.5p

Basic earnings per share has been calculated by dividing the profit for each financial year by the weighted average number of 

ordinary shares in issue at 29 June 2019 and 30 June 2018 respectively.  There is a difference at June 2019 between the basic net 

earnings per share and the diluted net earnings per share of 0.7p due to the 523,641 share options awarded.

Annual Report & Accounts 2019Brand Architekts Group plc 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 Adjusted earnings per share

Adjusted Profit for the year after tax (£’000) 

Basic weighted average number  

of ordinary shares in issue during the year 

Diluted number of shares 
Basic earnings per share 
Diluted earnings per share 

2019 

4,330 

17,135,542 
17,659,183 
25.3p 
24.5p 

45

2018

3,928

16,934,762

17,454,505

23.2p

22.5p

Adjusted profit for the current year of £4.33m is shown after adding back Exceptional Items of £0.72m and Amortisation of 

Acquisition Related Intangibles of £0.26m, and then deducting a notional tax charge of £0.19m.  Adjusted earnings per share  

has been calculated by dividing the adjusted profit of £4.33m by the weighted average number of ordinary shares in issue at  

29 June 2019.  The 2018 comparative figures have also been adjusted to a comparable basis.

Note 12 Property, plant and equipment

Freehold Land 

and Buildings 

Group Cost:
At June 2017 
Exchange Movements 

Additions 

Disposals 

At June 2018 

Exchange Movements 

Additions 

Transfers to Assets  Held for Sale 

Disposals 

At June 2019 
Depreciation: 
At June 2017 

Exchange Movements 

Additions 

Provided during the year 

Disposals 

At June 2018 

Exchange Movements 

Additions 

Provided during the year 

Transfers to Assets  Held for Sale 

Disposals 

At June 2019 
Net book value:
At June 2019 
At June 2018 

£’000 

7,610 
- 

- 

- 

7,610 

- 

- 

(7,610) 

- 

- 

2,938 

- 

- 

115 

- 

3,053 

- 

- 

108 

(3,161) 

- 

- 

- 
4,557 

Plant and

Machinery 

£’000 

26,131 
66 

1,631 

(1,721) 

26,107 

23 

1,088 

(23,033) 

(4,145) 

40 

19,727 

36 

- 

1,168 

(1,705) 

19,226 

76 

- 

1,154 

(16,292) 

(4,145) 

19 

21 
6,881 

Total

£’000

33,741
66

1,631

(1,721)

33,717

23

1,088

(30,643)

(4,145)

40

22,665

36

-

1,283

(1,705)

22,279

76

-

1,262

(19,453)

(4,145)

19

21
11,438

Annual Report & Accounts 2019FINANCIAL STATEMENTSBrand Architekts Group plc 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Freehold Land 

and Buildings 

£’000 

7,610 

- 

- 

- 

7,610 

- 

(7,610) 

- 

- 

2,939 

113 

- 

- 

3,052 

108 
(3,160) 

- 

- 

- 

- 

Plant and

Machinery 

£’000 

23,317 

1,486 

- 

(1,705) 

23,098 

900 

(19,853) 

(4,145) 

- 

17,925 

943 

- 

(1,705) 

17,163 

956 
(13,974) 

- 

(4,145) 

- 

- 

46

Total

£’000

30,927

1,486

-

(1,705)

30,708

900

(27,463)

(4,145)

-

20,864

1,056

-

(1,705)

20,215

1,064
(17,134)

-

(4,145)

-

-

4,558 

5,935 

10,493

Research & 
Software  Development 
£’000 

£’000 

Brand 
Customer
Names  Relationships 
£’000 
£’000 

Goodwill 
£’000 

Total
£’000

782 

420 

6,015 

1,746 

1,473 

1,145 

2,618 

- 

- 

2,618 

- 

- 

420 

734 

(395) 

759 

695 

(770) 

(684) 

6,015 

2,700 

- 

8,715 

- 

- 

1,746 

380 

- 

2,126 

- 

- 

- 

8,715 

2,126 

2,618 

27 

360 

(345) 

42 

684 

(42) 

(684) 

- 

- 

- 

- 

- 

- 

- 

- 

202 

197 

- 

399 

243 

- 

642 

- 

- 

- 

- 

- 

- 

- 

10,436

1,145

11,581

3,850

(421)

15,010

699

(1,456)

(794)

13,459

583

583

(371)

1,158

944

(666)

(794)

642

- 
717 

8,715 
     8,715 

1,484 
1727 

2,618 
2,618 

12,817
13,852

782 

36 

(26) 

792 

4 

(686) 

(110) 

- 

717 

26 

(26) 

717 

17 

(624) 

(110) 

- 

- 
75 

Company Cost:
At June 2017 

Additions 

Transfers to subsidiary 

Disposals 

At June 2018 

Additions 

Transfers to Assets Held for Sale 

Disposals 
At June 2019 
Depreciation: 
At June 2017 

Provided during the year 

Transfers to subsidiary 

Disposals 

At June 2018 

Provided during the year 
Transfers to Assets Held for Sale 

Transfers to subsidiary 

Disposals 
At June 2019 
Net book value: 
At June 2019 
At June 2018 

Note 13 Intangible assets

Group Cost
At June 2017 

Prior Year Adjustment 

At June 2017 restated 

Additions 

Disposals 

At June 2018 

Additions 

Transfers to Assets  Held for Sale 

Disposals 

At June 2019 

Amortisation: 
At June 2017 

Provided during the year 

Disposals 

At June 2018 

Provided during the year 

Transfers to Assets  Held for Sale 

Disposals 

At June 2019 
Net book value: 
At June 2019 
At June 2018 

Annual Report & Accounts 2019Brand Architekts Group plc 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Company Cost
At June 2017 

Additions 

Disposals 

At June 2018 

Additions 

Transfers to Assets  Held for Sale 

Disposals 

At June 2019 

Amortisation: 
At June 2017 

Provided during the year 

Disposals 

At June 2018 

Provided during the year 

Transfers to Assets  Held for Sale 

Disposals 

At June 2019 

Net book value: 

At June 2019 
At June 2018 

Software 
£’000 

Research & 
Development 
£’000 

Brand 
Names 
£’000 

Customer
Relationships 
£’000 

782 

36 

(26) 

792 

4 

(686) 

(110) 

- 

717 

26 

(26) 

717 

17 

(624) 

(110) 

- 

- 
75 

420 

734 

(395) 

759 

695 

(770) 

(684) 

- 

27 

360 

(345) 

42 

684 

(42) 

(684) 

- 

- 
717 

924 

2,700 

- 

3,624 

- 

- 

100 

380 

- 

480 

- 

- 

3,624 

480 

- 

- 

- 

- 

- 

- 

- 

3,624 
3,624 

36 

32 

- 

68 

67 

- 

135 

345 
412 

47

Total
£’000

2,226

3,850

(421)

5,655

699

(1,456)

(794)

4,104

780

418

(371)

827

768

(666)

(794)

135

3,969
4,828

Impairment testing
The three Brands (Brand Architekts, Real Shaving Co and Fish) have been tested for impairment and all three gave valuations 

well in excess of their carrying values.  Sensitivity analysis were carried out on each of the brands to ascertain whether any 

reasonable change in assumptions would cause an impairment, no such impairment was found.

As previously the recoverable amount of each brand was determined based on value-in-use calculations, covering a 1-2year 

forecast, followed by an extrapolation of expected cash flows for the remaining useful life using growth assumptions determined 

by management. 

The present value of the expected cash flows is determined by applying a suitable discount rate reflecting current market 

assessments of the time value of money and risks specific to the brand. The rate applied is a pre-tax 8%.

Growth assumptions
For each brand management have assumed a growth rate of between 2-5% which reflects the specific initiatives planned and 

the overall prospects of the sector in which it operates.

Discount rates
The discount rates reflect appropriate adjustments relating to market risk and specific risk factors.

Cash flow assumptions
Management’s key assumptions include stable profit margins, based on past experience in this market. The Group’s management 

believes that this is the best available input for forecasting this mature sector. 

Apart from the considerations in determining the value-in-use of the brand described above, management is not currently 

aware of any other probable changes that would necessitate changes in its key estimates. The values of the intangibles that 

are not amortised are the Brand Architekts brand name £5,091,000, the Fish brand name £2,700,000 and the RSC brand name 

£924,000.

Annual Report & Accounts 2019FINANCIAL STATEMENTSBrand Architekts Group plc 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Note 14 Investments 
For the 52 weeks ending 29 June 2019 and 53 weeks ending 30 June 2018

48

2018

£’000

1,235

156

1,391

2018

Total

£’000

19,553

-

156

19,709

2019 

£’000 

1,391 
(6) 
(1,385) 
- 

2019 

Total 

£’000 

19,709 
- 
(6) 
(1,385) 
18,318 

 Equity investment   Investments in 

  held at fair value 

Subsidiaries 

£’000 

£’000 

18,318 

- 

- 

18,318 

1,391 

- 

(6) 

(1,385) 

- 

- 

- 

- 

(3,578) 

(3,578) 

(3,578)

(2,656) 

(6,234) 

12,084 

(2,656) 
(6,234) 
12,084 

-

(3,578)

16,131

Group: 
Equity investments held at fair value   
Cost: 
Opening position 

Revaluation 

Transfer to Assets Held for Sale 

Closing position  

Company Cost: 
Opening position 

Additions 

Revaluation 

Transfer to Assets Held for Sale 
Closing position 

Provision for impairment: 

at June 2018  

Transfer from amounts due to 

subsidiary undertakings 

At June 2019 

Net book value: 

The company has transferred £2,656,000 of balances during the period in relation to dormant subsidiaries. There has been no 

impact on the company profit as there were equal and opposite amounts owed to subsidiary companies that have been released 

to profit during the period as they are deemed no longer due to the subsidiary companies. 

The Company owns 100% of the voting rights and ordinary shares of the following  subsidiary undertakings, except as indicated 

below:

Name of Company 
Aerosols International Limited 

Atlas Group Limited 

Bagsy Beauty Limited (formerly Cosmetics Plus Limited) 

Tru Products Limited 

Curzon Supplies Limited 

Fish London Limited 

The Brand Architekts Limited 

Mr. Haircare Limited – 51% 

Country of

Registration 
England 

England 

England 

England 

England 

England 

England 

England 

Nature of Business
Dormant

Dormant

Dormant

Dormant

Non Trading

Dormant

Trading – Brands business

Trading – venture with Jamie  

Stevens (Media) Limited

Swallowfield Consumer Products Limited 

Swallowfield SARL, 41 rue Camille Desmoulins, 

92130 Issy-Les-Moulineaux 

France 

Swallowfield s.r.o. Vozicka 606, 390 02 Tabor, Czech Republic 

Czech Republic 

Swallowfield Inc 

USA 

Trading

Trading

Trading

The non-controlling interest represents the share of earnings within Mr. Haircare Limited due to Jamie Stevens (Media) Limited.

The registered office of each subsidiary is the same as that of Brand Architekts Group plc except where shown otherwise.

Annual Report & Accounts 2019Brand Architekts Group plc 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Note 15 Inventories 

Group 
Raw materials 

Work in progress 
  Finished goods and goods for resale  

Company 
Raw materials 

Work in progress 
  Finished goods and goods for resale  

49

2018

£’000

6.562 

297 

6,966

13,825

2018

£’000

6,504 

297 

3,065

9,866

2019 

£’000 
496 
- 
4,715 

5,211 

2019 

£’000 
- 
- 
- 

- 

The Group consumed inventories totalling £53.7m during the year (2018: £48.2m).  No items are being carried at fair value less 

cost to sell (2018: £NIL).

As described in note 28, certain inventories have been transferred to assets held for sale.

Note 16 Trade and other receivables

  Group 

  Company

Amounts owed by Group undertakings  

Trade receivables 

Other receivables 

Prepayments  

2019 

£’000 
3,325 
- 
5 
145 
3,475 

2018 
£’000 
17,094 

- 

110 

2,079 

19,283 

2019 

£’000 
- 
4 
- 
- 
4 

The amounts owed by Group undertakings relate to intercompany receivables.

As described in note 28, a number of trade and other receivables have been transferred to assets held for sale.

Detailed below is the movement on the bad and doubtful debt provision for the Group and Company:

Ageing of trade receivables:

Group and Company 
Opening balance 

Impairment loss recognised 

Amounts recovered 

Charged to profit and loss 
Closing balance 

2019 

£’000 
12 
(12) 
- 
- 
- 

2018

£’000

11,910

116

20

910

12,956

2018

£’000

12

-

-

-

12

An allowance has been made for estimated irrecoverable amounts of £nil (2018: £12,000). The estimated irrecoverable amount is 

arrived at by considering the historic loss rate and adjusting for current expectations, client base and economic conditions. Both 

historic losses and expected future losses being very low, the Directors consider it appropriate to apply a single average rate for 

expected credit losses to the overall population of trade receivables and accrued income. The single expected loss rate applied 

is 0% (2018 0.1%). The difference between the incurred loss method applied in the 2018 annual report and the new lifetime 

expected loss rate method under IFRS 9 is considered immaterial and comparatives have not been restated. The Directors 

consider that the carrying amount of trade and other receivables approximates their fair value.

Annual Report & Accounts 2019FINANCIAL STATEMENTSBrand Architekts Group plc 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Ageing of trade receivables: 

Group 
Current 
Overdue but less than 90 days 
More than 90 days overdue 

Company 
Current 
Overdue but less than 90 days 
More than 90 days overdue 

50

2018

£’000

14,065

2,180

849

17,094

2018

£’000

10,789

1,053

68

11,910

2019 

£’000 

3,091 

213 

21 

3,325 

2019 

£’000 

- 

- 

- 

- 

Our policy requires customers to pay us in accordance with agreed payment terms.  Depending on the geographical location, 

our settlement terms are generally due within 30 or 60 days from the end of the month of sale and do not bear any effective 

interest rate.  All trade receivables are subject to credit risk exposure.  Where the Group identifies a specific concentration 

of credit risk attached to any individually significant balances these are specifically reviewed for recoverability and suitable 

provision made having regard to the credit risk identified. 

Note 17 Trade and other payables

Trade payables 

Amounts owed to subsidiaries 

Other taxes and social security costs 

Accruals  

Share-based payments accrual 

Commercial Invoice Discounting facility 

  Group 

  Company

2019 
£’000 
1,561 
- 
109 
515 
124 
4,319 
6,628 

2018 

£’000 

12,425 

- 

454 

2,139 

345 

8,346 
23,709 

2019 
£’000 
- 
6,297 
- 
186 
124 
3,592 

10,199 

2018

£’000

10,583

4,774

404

1,364

345

7,229

24,699

The Directors consider that the carrying value of trade and other payables approximates to their fair value. 

The Commercial Invoice Discounting (CID) facility allows a regular drawdown of cash funds in Sterling and foreign currencies, 

and is secured on the book debts of the Group and Company.  This facility carries an interest rate of 1.5% over base and is 

repayable on demand.

As described in note 28, a number of trade and other payables have been transferred to assets held for sale.

Note 18 Interest-bearing loans and borrowings – amounts falling due within one year

Group and Company 
Secured: Loans 

2019 

£’000 
1,139 

The Directors consider that the carrying value of bank loans and overdrafts approximates to their fair value.

Note 19 Interest-bearing loans and borrowings – amounts falling due after more than one year
Loans are repayable by instalments as follows: 

Group and Company 
Between one and two years 

Between two and five years 

2019 
£’000 
1,022 
1,069 
2,091 

2018

£’000

1,127

2018
£’000

1,139

2,091

3,230

The Group’s loan facilities are secured by fixed and floating charges over certain of the Group’s freehold land and buildings. 

The loans are over fixed terms with between one and four years remaining at a fixed annual interest rate of 2.35%.

Annual Report & Accounts 2019Brand Architekts Group plc 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
51

Note 20 Obligations under leases

Operating leases
At the Statement of Financial Position date, the Group and Company had outstanding commitments for future minimum lease 

payments under non-cancellable operating leases, which fall due as follows:

Group 

  Other 

Within one year 

In the second to fifth years inclusive 

In over five years 

2019 

£’000 

147 

299 

36 

482 

Company 

  Other 

Within one year 

In the second to fifth years inclusive 

In over five years 

2019 

£’000 

142 

292 

36 
470 

2018 
£’000 
152 
354 
29 
535 

2018 
£’000 
145 
342 
29 
516 

Land & Buildings
2018

2019 

£’000 

733 

1,430 

- 

2,163 

£’000

615

1,788

-

2,403

Land & Buildings
2018

2019 

£’000 

464 

1,009 

- 
1,473 

£’000

346

1,126

-
1,472

Note 21 Financial instruments
The Group uses financial instruments comprising borrowings, cash and cash equivalents, and various items such as trade 

receivables and trade payables that arise directly from its operations.  The main purpose of these financial instruments is to raise 

finance for the Group’s operations.

The Group also has bank accounts denominated in Euros, US Dollars, Canadian Dollars, Czech Koruna, and Chinese Renminbi.  

The purpose of these accounts is to manage the currency transactions arising from the Group’s operations overseas.  The main 

risks arising from the Group’s financial instruments are interest rate risk, foreign currency risk and liquidity risk.  The Board 

reviews and agrees policies for managing each of these risks and they are summarised below.  These policies have remained 

unchanged from the previous year.

Interest rate risk

The Group finances its operations through a mixture of debt and equity. 

The Group’s loan borrowings bear interest at rates based on the bank’s base rate.  The Group Statement of Financial Position 

also includes financial assets in the form of cash at bank and in hand totalling £381,000 (2018: £934,000) which are exposed  

to floating interest rates based on bank base rates. 

A 0.5% increase in bank base rates would reduce pre-tax profits by £63,000 in the period.  A 0.5% decrease would have the 

opposite effect.   

Foreign currency risk

The Group is exposed to transactional foreign exchange risk.  The Group seeks to hedge its exposures using bank facilities 

denominated in Euros, US Dollars, Canadian Dollars, Czech Koruna, and Chinese Renminbi and also by buying and selling 

products in these currencies with the objective of minimising fluctuations in exchange rates on future transactions and cash 

flows. 

Approximately 13% (2018: 13%) of the Group’s sales are invoiced in Euros and 18% (2018: 16%) in US Dollars.  These sales are 

calculated in sterling, but invoiced in Euros / US Dollars.  The Group policy is to minimise currency exposures on balances for 

which settlement is not anticipated until a later date through the use of the respective bank facilities.  All other Group sales are 

denominated in sterling.

At 29 June 2019, there were sums totalling £247,000 (2018: £318,000) held in foreign currency bank accounts.  

A 5% weakening of sterling would result in a £124,000 increase in reported profits and equity, while a 5% strengthening of 

sterling would result in a £118,000 decrease in profits and equity.

Annual Report & Accounts 2019FINANCIAL STATEMENTSBrand Architekts Group plc 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
52

Liquidity risk

The Group seeks to manage financial risk, to ensure sufficient liquidity is available to meet the identifiable needs of the Group 

and to invest cash assets safely and profitably.  

The Group’s and Company’s liabilities, including those classified as held for sale, see note 28, have contractual maturities as 

summarised below:

Group 

Loans and receivables 

Financial liabilities at amortised cost through profit or loss 

Company 

Loans and receivables 

Financial liabilities at amortised cost through profit or loss 

Group 

Loans and receivables 

Financial liabilities at amortised cost through profit or loss 

Financial liabilities at fair value through profit or loss 

Company 

Loans and receivables 

Financial liabilities at amortised cost through profit or loss 

Financial liabilities at fair value through profit or loss 

  Current 

 Non-current

Within 6 months 

6-12 months 

1-5 years  Over 5 years

29 June 2019

£’000 

604 

20,412 

21,016 

£’000 

591 

- 

591 

£’000 

2,143 

- 

2,143 

£’000

-

-

-

  Current 

 Non-current

Within 6 months 

6-12 months 

1-5 years  Over 5 years

29 June 2019

£’000 

604 

17,091 

17,695 

£’000 

591 

- 

591 

£’000 

2,143 

- 

2,143 

£’000

-

-

-

  Current 

 Non-current

Within 6 months 

6-12 months 

1-5 years  Over 5 years

30 June 2018

£’000 

604 

21,401 

300 

22,305 

£’000 

604 

- 

- 

£’000 

3,338 

- 

- 

604 

3,338 

£’000

-

-

-

-

  Current 

 Non-current

Within 6 months 

6-12 months 

1-5 years  Over 5 years

30 June 2018

£’000 

604 

17,918 

300 

18,822 

£’000 

604 

- 

- 

£’000 

3,338 

- 

- 

604 

3,338 

£’000

-

-

-

-

No gains or losses have been recognised in the period in respect of financial liabilities held at amortised cost.

A gain of £0.3m has been recognised in the Statement of comprehensive income in respect of financial liabilities held at fair 

value through profit and loss.

Working capital

The Group’s working capital policy is to fund short-term movements through excess cash generated from the trading business.  

The Group had £10.7m (2018: £15.6m) undrawn committed borrowing facilities available at June 2019.  The maturity profile of 

committed bank facilities is regularly reviewed and such facilities are extended or replaced well in advance of their expiry.

Annual Report & Accounts 2019Brand Architekts Group plc 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
53

Capital maintenance

The Group’s objectives when managing capital are:

• 

 to safeguard the Group’s ability to continue as a going concern, so that it can continue to provide returns for shareholders 

and benefits for other stakeholders;

• 

• 

 to provide an adequate return to shareholders by pricing products and services commensurately with the level of risk; and
to maintain an optimal capital structure to reduce the cost of capital. 

The Group sets the amount of capital in proportion to risk.  The Group manages the capital structure and makes adjustments to 

it in light of changes in economic conditions and the risk characteristics of the underlying assets.  In order to maintain or adjust 

the capital structure, the Group may adjust the amount of dividends paid to shareholders, return capital to shareholders, issue 

new shares, or sell assets to reduce debt.

Financial assets

Financial assets included in the Statement of Financial Position relate to the following IFRS9 categories (including those held for 

sale at the period end – see note 28):

Loans and receivables 

Fair value through profit or loss 

  Group 

  Company

2019 
£’000 
15,730 
1,385 
17,115 

2018 

£’000 

18,138 

1,391 

19,529 

2019 
£’000 
12,222 
1,385 
13,607 

2018 

£’000

12,783

1,391

14,174

No gains or losses have been recognised in the period in respect of financial assets held at amortised cost.

The financial assets are included in the Statement of Financial Position within the following headings:

Non-current assets
Investments 
Current assets: 
Trade receivables 

Other receivables 

Intercompany receivables 

Cash and cash equivalents 

  Group 

  Company

2019 
£’000 

2018 

£’000 

2019 
£’000 

2018 

£’000

1,385 

1,391 

1,385 

1,391

15,317 
32 
- 
381 
17,115 

17,094 

110 

- 

934 

19,529 

11,992 
79 
4 
147 
13,607 

11,910

20

116

737

14,174

Financial liabilities

Financial liabilities included in the Statement of Financial Position relate to the following categories (including those held for 

sale at the period end – see note 28):

Current liabilities:
Borrowings 

Trade payables 

Intercompany payables 

Accruals 

Other payables 
Non-current liabilities: 
Borrowings 

  Group 

  Company

2019 
£’000 

1,139 
14,865 
- 
1,986 
4,319 

2,091 
24,400 

2018 

£’000 

1,127 

12,424 

- 

2,484 

8,346 

3,230 

27,611 

2019 
£’000 

1,139 
13,209 
8,953 
1,350 
3,592 

2,091 
30,334 

2018 

£’000

1,127

10,582

4,774

1,709

7,229

3,230

28,651

Annual Report & Accounts 2019FINANCIAL STATEMENTSBrand Architekts Group plc 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Note 22 Deferred tax liabilities
The movement in deferred tax provisions is analysed as follows:

Group 

Deferred taxation
At June 2017 

Recognised in profit or loss 

Recognised in other  

comprehensive income 

Prior Year Adjustment 

Temporary exchange differences 

At June 2018 

Recognised in profit or loss 

Recognised in other 

comprehensive income 

Temporary exchange differences 

At June 2019 

Deferred tax is represented by:

Capital allowances in advance  

of depreciation 

Temporary difference on post

retirement benefit obligations 

Other temporary differences 

Temporary exchange differences 

Recognised as:

Deferred tax assets 

Deferred tax liabilities 

Deferred tax (asset)/liability 

held for resale 

Company

Deferred taxation
At June 2017 

Recognised in profit or loss 

Recognised in other 

comprehensive income 

At June 2018 

Recognised in profit or loss 

Recognised in other 

comprehensive income 

At June 2019 

Deferred tax is represented by:

Capital allowances in advance  

of depreciation 

Temporary difference on post

retirement benefit obligations 

Other temporary differences 
Total 

2019 
£’000 

1,566 

(1,601) 

(55) 
- 
(90) 

(1,714) 
1,061 

563 
(90) 

2019 
£’000 

506 

(1,601) 
(53) 
(1,148) 

54

£’000

(681)

1

287

1,145

-

752

19

(857)

(4)

(90)

2018

£’000

410

(763)

(40)

(393)

(803)

410

-

(393)

(683)

287

-

(396)

105

(857)

(1,148)

2018

£’000

410

(763)

(43)

(396)

Annual Report & Accounts 2019Brand Architekts Group plc 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Recognised as:

Deferred tax assets 

Deferred tax liabilities 

Deferred tax (asset)/liability 

held for resale 
Total 

(1,645) 
- 

497 
(1,148) 

55

(806)

410

-

(396)

Provision has not been made for deferred taxation on the full carrying value of the Group’s land and buildings, on the basis  

that the full value of these assets will not be recovered through use and that indexation will result in no taxable gain arising  

on disposal.

Note 23 Share capital and reserves

Equity ordinary share capital
  Authorised share capital 25,800,000 

shares of 5p each 

Allotted, called-up and fully paid

  ordinary shares at 29 June 20 and 30 

June 2018 

Shares in issue

2019 
£’000 

1,290 

2018

£’000

1,290

857 

857

At the both the beginning and end of the financial year there were 17,135,542 shares in issue.  

Share premium

Share premium reserve includes the accumulated premium on the issue of share capital.

Revaluation of investment reserve

The Group has a total shareholding in the Chinese business, Shanghai Colour Cosmetics Technology Company Limited (SCCTC) 

of 13.3%. In line with IFRS9, the equity instrument has been held at fair value.  Gains and losses are held in a separate reserve.   

Exchange reserve

Exchange differences arising on translation of the foreign controlled entity are recognised in other comprehensive income and 

accumulated in a separate reserve within equity. The cumulative amount is reclassified to profit or loss when the net investment 

is disposed of.

Pension re-measurement reserve

Actuarial re-measurement of plan liabilities recognised in other comprehensive income and accumulated in a separate reserve 

within equity, net of the impact of deferred tax.

Retained earnings

Retained earnings account includes all current and prior period profits and losses.

Note 24 Notes to Cash Flow Statement

Group

(a)  Reconciliation of cash and cash equivalents to movement in net debt:

(Decrease)/Increase in cash  

and cash equivalents 

Net cash outflow/(inflow) from  

decrease/(increase) in borrowings 

Change in net debt  

Opening net debt  

Closing net debt 

2019 
£’000 

(553) 

5,154 
4,601 
(11,769) 
(7,168) 

2018

£’000

(3,123)

(5,005)

(8,128)

(3,641)

(11,769)

Annual Report & Accounts 2019FINANCIAL STATEMENTSBrand Architekts Group plc 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Company 

(a)  Reconciliation of cash and cash equivalents to movement in net debt:

(b) Analysis of net debt:

Cash at bank and in hand 

CID facility 

Borrowings due within one year 

Borrowings due after one year 

(Decrease)/Increase in cash  

and cash equivalents 

Net cash outflow/(inflow) from

decrease/(increase) in borrowings 

Change in net debt  

Opening net debt 

Closing net debt 

(b) Analysis of net debt:

Cash at bank and in hand 

Secured debt facility 

Borrowings due within one year 

Borrowings due after one year 

Note 25 Capital Commitments

Group and Company 

Contracted for but not provided 

56

Non-Cash 
Movement  Closing 2019 
£’000

£’000 

8 

- 

- 

- 

8 

381

(4,319)

(1,139)

(2,091)

(7,168)

2018

£’000

(2,234)

(3,965)

(6,199)

(4,650)

(10,849)

Closing 2018 

Cash Flow 

£’000 

934 

(8,346) 

(1,127) 

(3,230) 

(11,769) 

£’000 

(561) 

4,027 

(12) 

1,139 

4,593 

2019 
£’000 

(590) 

4,764 
4,174 
(10,849) 
(6,675) 

Closing 2018 

Cash Flow 

£’000 

737 

(7,229) 

(1,127) 

(3,230) 

(10,849) 

£’000 

(591) 

3,637 

(12) 

1,139 

4,173 

2019 
£’000 
198 

Non-Cash
Movement  Closing 2019
£’000

£’000 

1 

- 

- 

- 

1 

147

(3,592)

(1,139)

(2,091)

(6,675)

2018

£’000

270

Note 26 Post retirement benefits
The Group and Company operate defined contribution pension plans, all of which are funded by the payment of contributions to 

separately administered plans.

The Group and Company operates a funded defined benefit plan, the Aerosols International Pension Plan (the Plan) in the UK 

which provides both pensions in retirement and death benefits to members.

Contributions to defined contribution plans are expensed when they become due for payment and amounted to £840,000 

(2018: £780,000) of which £15,000 related to continuing and £825,000 related to discontinued businesses.  Employer 

contributions to these plans varied between 2% and 7% of salary depending on the plan and the level of employee contributions.

The Group has an obligation to ensure that the Plan has sufficient funding, and promises of future funding, to pay pensions to 

its members, who are some of the current and former employees of the contract manufacturing business sold to KDC/One in 

August 2019.

The Plan is set up as a Trust, separate from the Group, and managed by the Trustees.  The Trust has committed to pay both 

pensions in retirement and death benefits to members.

Annual Report & Accounts 2019Brand Architekts Group plc 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
57

The Group’s obligation to the Plan continues following the sale of the contract manufacturing business.  An agreed Schedule of 

Contributions is in place under which the Group commits to make deficit reduction payments, and to pay (i) the administration 

costs of the Trust (with the exception of investment management charges), and (ii) the Pension Protection Fund levies, for 

the life of the Plan .  This commitment will be reviewed and may be altered once the results of the next triennial valuation of 

the Fund at 5 April 2020 have been finalised.  Triennial valuations are prepared using a different basis to the IAS 19 valuation 

of liabilities, and the IAS 19 valuation included in these accounts does not provide any indication of what the outcome of the 

triennial funding valuation might be. 

Payments made by the Company to the Plan and in respect of Plan liabilities were:

Company pension contributions 

Deficit recovery payments 

Plan administrative expenses 

Pension Protection Fund premium 
Total 

The amounts expensed in the Group Statement of Comprehensive Income were:

In Operating profit: 

Company pension contributions 

Plan administrative expenses 

Pension Protection Fund premium 

In Exceptional items (note 3) 

Past service charge – GMP equalisation  

In Finance costs: 

Unwinding of notional discount factor   
Total 

2019 
£’000 
- 
282 
179 
108 
569 

2019 
£’000 

- 
179 
108 
287 

290 

126 
703 

2018

£’000

-

108

171

222

501

2018

£’000

-

171

222

393

-

155

548

The deficit reduction payment will be £318k per annum (previously £108k per annum) for seven years to 2025 and £210k for a 

further three years to 2028.  Anticipated payments by the Company in respect of plan administrative expenses and the pension 

protection fund premium in the year ending 30 June 2020 are expected to be of a similar order of magnitude to payments in 

2019.

IAS 19 Employee Benefits
IAS 19 requires that the assets and liabilities to members of the Plan are consolidated in these Group accounts using the 

valuation method prescribed in the accounting standard. The effects of the application of IAS19 on the statement of financial 

position at June 2019 are:

Increase in pension and other benefit obligations 

Increase in deferred tax 

Decrease in equity 

2019 

£’000
(4,832)

821

(4,011)

The Accounting Standards require the discount rate to be based on yields on high quality (usually AA-rated) corporate bonds 

of appropriate currency, taking into account the term of the relevant pension plan’s liabilities. Corporate bond indices are often 

used as a proxy to determine the discount rate. At the reporting date, the yields on bonds were lower than they were at June 

2018. This has resulted in higher discount rates being adopted for accounting purposes as compared to last year which has 

translated into a reduced liability. 

Annual Report & Accounts 2019FINANCIAL STATEMENTSBrand Architekts Group plc 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
(a)  The principal actuarial assumptions used at the Statement of Financial Position date were as follows:

Discount rate 

Inflation assumption (RPI) 

Inflation assumption (CPI) 

Deferred revaluation for benefits in excess of GMP 
Employed deferred members 

Deferred members 
Rate of increase in pensions in payment: 
CPI, max 3% (2017: max 3%) 

RPI, max 5% (2017: max 5%)  

RPI, max 2.5% (2017: max 2.5%) 
Mortality assumptions: 
Life expectancy of male aged 65 now 

Life expectancy of female aged 65 now 

Life expectancy of male aged 65 in 20 years 

Life expectancy of female aged 65 in 20 years 

2019 
2.40% 
3.10% 
2.10% 

2.60% 
2.10% 

1.91% 
3.04% 
2.18% 

20.9 
23.1 
22.2 
24.6 

58

2018

2.80%

3.00%

2.00%

2.50%

2.00%

1.85%

2.95%

2.15%

20.8

22.7

22.1

24.2

The assumptions used in determining the overall expected return on the plan’s assets have been set with reference to yields 

available on corporate bonds.

(b) The assets in the plan at the Statement of Financial Position date were as follows:

Equities 

Property 

Index Linked Gilts 

Corporate Bonds 

Diversified Growth Funds 

LDI funds 

Other 
Fair value of plan assets 

2019 
Market 
Value 
£’000 
9,188 
1,652 
2,449 
1,954 
6,686 
1,903 
313 
24,145 

2018

Market

Value

£’000

8,897

1,596

2,233

1,990

6,128

1,947

222

23,013

The actual return on plan assets was an increase of £1.5m (2018: increase £0.6m).

The plan assets do not include any of the Company’s own financial instruments, nor any property occupied by, or assets used by, 

the Company.

(c) Amounts recognised in the Statement of Financial Position:

Present value of funded obligations 

Fair value of scheme assets 

(Deficit) 

Net liability recognised in the

Statement of Financial Position 

2019 
£’000 
(33,562) 
24,145  
(9,417) 

2018

£’000

(27,502)

23,013

(4,489)

(9,417) 

(4,489)

Annual Report & Accounts 2019Brand Architekts Group plc 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
(d)  Reconciliation of opening and closing balances of the present value of the defined benefit obligation: 

 Benefit obligation at beginning of year  
Movement in the year: 
Notional finance cost 

Actuarial gains/(losses) - financial 

  Actuarial (loss) / gain – demographic 

Actuarial (losses) - experience 

Past Service Cost 

Net benefits paid out 

Benefit obligation at end of year 

(e) Reconciliation of opening and closing balance of the fair value of plan assets:

Fair value of plan assets 

at beginning of year 
Movement in the year: 
Notional interest on plan assets 

Return on assets, excluding 

interest income 

Contributions - employer 

Benefits paid out 
 Fair value of plan assets at end of year 

2019 
£’000 
(27,502) 

(770) 
(3,320) 
(260) 
(2,106) 
(290) 
686 
(33,562) 

2019 
£’000 

23,013 

644 

854 
320 
(686) 
24,145 

(f) Re-measurement of the net defined benefit liability to be shown in other comprehensive income:

Net re-measurement - financial 

  Net re-measurement – demographic 

Net re-measurement – experience 

Return on assets, 

excluding interest income 

Deferred taxation  
Total re-measurement of the net 
defined benefit liability to be  
shown in OCI 

2019 
£’000 
3,320 
260 
2,106 

(854) 
(4,832) 
821 

(4,011) 

59

2018

£’000

(29,438)

(738)

1,660

100

(113)

-

1,027

(27,502)

2018

£’000

23,306

583

43

108

(1,027)

23,013

2018

£’000

(1,660)

(100)

113

(43)

(1,690)

287

(1,403)

(g)  History of plan - the history of the plan for the current year and prior years is as follows:

Statement of Financial Position 

Present value of defined benefit obligation 

Fair value of plan assets 

At end of year  

2019 
£’000 
(33,562) 
24,145 
(9,417) 

2018 

£’000 

(27,502) 

23,013 

(4,489) 

2017 

£’000 

2016 

£’000 

2015

£’000

(29,438) 

(24,694) 

(22,970)

23,306 

(6,132) 

20,199 

(4,495) 

20,308

(2,662)

Annual Report & Accounts 2019FINANCIAL STATEMENTSBrand Architekts Group plc 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
60

Characteristics of the Plan and the risks associated with the Plan

a) Information about the characteristics the Scheme

i. 

The Plan provides pensions in retirement and death benefits to members. Pension benefits are linked to a member’s 

final salary at retirement and their length of service. As of 31 December 2015, the Plan closed to future accrual.

The Plan is a registered plan under UK legislation and was contracted out of the State Second Pension.

The Plan is subject to the plan funding requirements outlined in UK legislation. The last agreed plan funding valuation 

ii. 

iii. 

of the Plan was as at 5 April 2017 and revealed a deficit of £2,599,000.

iv. 

The Plan membership as at 5 April 2017 comprised 279 deferred pensioner members and 12 pensioner members. 

Since 31 December 2015, the Plan has been closed to future accrual with those active members if still employed by 

the Company transferring to a new category of employed deferred member. If no longer employed, they became a 

deferred member.

v. 

The Plan was established from 1 January 1987 under trust and is governed by the Plan’s trust deed and rules dated 

19 January 2001. The Trustees are responsible for the operation and the governance of the Plan, including making 

decisions regarding the Plan’s funding and investment strategy in conjunction with the Company.  

b) Information about the risks of the Plan to the Company

The Plan exposes the Company to actuarial risks such as; market (investment) risk, interest rate risk, inflation risk, currency risk 

and longevity risk.  The small number of Plan members means that the Plan and ultimately the Company are exposed to the 

experience (such as life expectancy and take-up of member options) of individual members.  The Plan does not expose the 

Company to any unusual Plan-specific or Company-specific risks.  

c) Information about any amendments, curtailments and settlements

There has been no allowance for any amendments, curtailments, or settlements within this accounting period.

On the 26th October 2018, a High Court judge ruled that the trustees of UK defined benefit pension Plans must compensate 

members for sex inequalities attributable to guaranteed minimum pensions (GMPs). The Plan has benefits which include GMPs 

and as such will need to take action to address this inequality. The outcome of this will be to increase the liabilities of the Plan.

Whilst the Trustees have not yet taken any steps to amend benefits in the Plan to deal with inequalities arising from GMPs the 

company has estimated the potential impact as a prior service cost.

Amount, timing and uncertainty of future cash flows

a) Sensitivity analysis 

Please note that the results in the disclosures are inherently volatile, particularly the figures shown on the statement of financial 

position. The results disclosures are dependent on the assumptions chosen by the Directors’. 

The table below shows the approximate impact of varying the key assumptions adopted as at June 2019

Discount rate (increase of 0.25% pa) 

Rate of RPI inflation (increase of 0.25% pa) 

Mortality (1.5% long term rate) 

Decrease by 

Increase by  

Increase by 

b) Description of asset-liability matching strategies 

June 2019 

£’000
£1,800

£1,400

£450

The Trustees holds a proportion of the Plan’s assets in pooled funds invested in gilts, corporate bonds and liability driven 

investment funds to provide some degree of matching with the Plan’s liabilities.

Liability driven investment funds and index-linked gilts fund are used to provide a degree of price inflation and interest rate 

matching with the liabilities.    

Annual Report & Accounts 2019Brand Architekts Group plc 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
61

c) The Plan’s investment strategy

The Plan’s investment strategy is to invest broadly 75% in return seeking and 25% in matching assets, which include leveraged 

liability driven investment funds in order to hedge some of the Plan’s interest rate and inflation exposure. This strategy reflects 

the Plan’s liability profile and the Trustees’ and Employer’s attitude to risk.

The Plan holds a number of annuity policies which match a portion of pensions in payment. 

Note 27 Related parties
Compensation of key management personnel (including directors):

Short term employee benefits 

Post-employment benefits 

2019 
£’000 
771 
44  
815 

2018

£’000

2,665

55

2,720

Directors and their Interests
The Directors who served during the year and their interests in the Company’s share capital are as follows:

B M Hynes 

C G How 

J M Fletcher 

M Gazzard 

F P Berrebi 

T Perman 

R S McDowell 

E J Beale 

 29 June 2019 
Ordinary Shares 
74,914 
201,698 
104,216 
3,000 
- 
12,000 
389,205 
- 

30 June 2018 
Ordinary Shares 

24 June 2017
Ordinary Shares

74,914 

226,434 

102,216 

3,000 

- 

- 

344,189 

- 

74,914

89,977

37,374

-

-

-

344,189

-

Mr E J Beale’s Director’s fees have been surrendered to his primary employer, Marshall Monteagle plc.  He is a director of Western 

Selection PLC, who have a beneficial interest in 7.6% of the Company’s issued share capital at the reporting date. Director’s Fees of 

£29,000 were paid or are payable for the year ended June 2019 (2018: £29,000).

During the year the Group sold finished goods to the value of £80,000 (2018: £69,000) to Monteagle International Ltd,  

a subsidiary of Marshall Monteagle plc.  Mr E J Beale is a director of Monteagle International Ltd.

In the year to June 2019, Brand Architekts Group plc purchased goods and services amounting to £2,710,000 (2018: £2,468,000) 

from Swallowfield s.r.o.

At the year end the Company had payables due to Swallowfield s.r.o. amounting to £42,000 (2018: £144,000) being disclosed 

within ‘Trade and other payables’ (see Note 17).   ‘Trade and other payables’ also includes an amount of £2,494,000 (2018: 

£2,494,000) in respect of amounts due to dormant subsidiaries (see Note 17).

In the year to June 2019, the Company purchased services amounting to £267,000 (2018: £nil) from Swallowfield SARL.  At the 

2019 year end the Company had a balance due from Swallowfield SARL amounting to £2,000 (2018: £114,000) being disclosed 

within ‘Trade and other receivables’ (see Note 16).

In the year to June 2019, the Company purchased services amounting to £141,000 (2018: £135,000) from Swallowfield Inc.  At the 

2019 year end the Company had payables due to Swallowfield Inc. amounting to £63,000 (2018: £54,000) being disclosed within 

‘Trade and other payables’ (see Note 17).

In the year to June 2019, the Company sold products to the value of £170,000 (2018: £102,000) to MR Haircare Limited, a joint 

venture with Jamie Stevens (Media) Limited. At the 2019 year end the Company had payables due to MR Haircare Limited of 

£282,000 (2018: £100,000) being disclosed within ‘Trade and other payables’ (see Note 17).  In the year to June 2019 MR Haircare 

Limited made a profit of £206,000 (2018: profit £187,000) and this is reported in the Group results.

Annual Report & Accounts 2019FINANCIAL STATEMENTSBrand Architekts Group plc 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
62

In the year to June 2019, the Company sold products to the value of £2,024,000 (2018: £358,000) and also operated an inter-

company current account with Brand Architekts Limited, a wholly owned subsidiary. At the 2019 year end the Company had 

payables due to Brand Architekts Limited of £5,177,000 (2018: £1,431,000) being disclosed within ‘Trade and other payables’  

(see Note 17).  In the year to June 2019 Brand Architekts Limited made a profit after tax of £2,909,000 (2018: £3,599,000) and  

this is reported in the Group results.

In the year to June 2019, the Group purchased finished products for resale amounting to £2,801,000 (2018: £3,641,000) from 

SCCTC, a Chinese manufacturer of cosmetics products in which the Group holds a 13.3% shareholding.  At the 2019 year end the 

Group had payables due to SCCTC amounting to £502,000 (2018: £724,000) being disclosed within ‘Trade and other payables’ 

(see Note 17).

During the year, Brand Architekts Group plc operated an inter-company loan facility with Swallowfield Consumer Products Limited 

with the balance at the year-end of £734,000 due to Swallowfield Consumer Products Limited (2018: £366,000 due to Swallowfield 

Consumer Products) being disclosed within ‘Trade and other payables’ (see Note 17).  Interest of £12,000 (2018: £5,000) was 

payable on this loan during the year to Swallowfield Consumer Products.

Annual Report & Accounts 2019Brand Architekts Group plc63

Note 28  Non-adjusting post period end events - discontinued operations
In July 2019, the Group sold its 100% interest in Curzon Supplies Ltd for consideration of £35m (completing the disposal of the 

Manufacturing segment) which is the only operation presented as discontinued operations in 2019. Curzon Supplies Ltd was 

incorporated in March 2019.

Although the transaction completed after the period end it was more likely than not to go through at the balance sheet date 

and so results have been disclosed here.  The financial results of this business has been treated as discontinued operations in 

both the current and prior year financial statements in line with IFRS5.  The remaining activities within the Group are referred  

to as continuing operations.

As a result the following assets and liabilities have been classified as held for sale:

Net assets held for sale 
Property, plant and equipment 

Intangible fixed assets 

Equity instruments held at fair value 

Inventories 

Trade and other receivables 

Trade and other payables 

Deferred tax liability 

Result of discontinued operations 

Expenses other than finance costs 

Revenue 

Investment Income 

Exceptional costs 

Tax (expense) / credit 

Profit / (Loss) for the year 

Earnings per share from discontinued operations 

Basic earnings per share 
Diluted earnings per share 

Cashflow in respect of discontinued activities 

Operating cash flows 

Investing cash flows 

Financing cash flows 

Total cash flows 

Group 
2019 

£’000 
11,190 

779 

1,385 

10,743 

13,966 

Company 

2019

£’000
10,329

779

1,385

10,743

13,962

(14,800) 

(14,550)

(563) 

22,700 

2019 

£’000 
57,663 

(497)

22,151

2018

£’000
52,860

(55,835) 

(50,709)

1,146 

(669) 

(255) 

2,050 

2019 

£ 

12.6 

11.6 

2019 

£000 
6,717 

(602) 

(3,637) 

2,478 

(12)

-

(438)

1,701

2018

£

10.0

9.7

2018

£000
1,619

(879)

1,701

2,441

Included in Exceptional costs in discontinued operations are restructuring charges of £535k and deal fees of £88k.

Note 29 Prior Year Adjustment

A deferred tax liability was not recognised in respect of customer relationships and brands, which were assets that were 

separately identified in the acquisition of Brand Architeks Limited. This has historically resulted in an understatement of Goodwill 

and the deferred tax liability of £1,145k. This has been restated in the comparative information. There has been no impact to the 

previously stated retained earnings, net assets and cash flows.

Annual Report & Accounts 2019FINANCIAL STATEMENTSBrand Architekts Group plc 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
64

Five Year Summary
The following five-year summary has been produced to allow improved comparisons to be made between the current results 

and those of prior years.

Unaudited 

IFRS audited 
Financial Year 
2019 
£’000 

IFRS audited 

IFRS audited 

IFRS audited 

IFRS audited

Financial Year 
20181 restated 
£’000 

Financial Year 

Financial Year 

Financial Year

2017 restated 

£’000 

2016 

£’000 

2015

£’000

Number of weeks in financial year 

52 

53 

52 

52 

52

Statement of Comprehensive Income 
Reported Revenue 
Adjustment for 53rd week  
Revenue 
Operating profit before exceptional items 
Exceptional items 
Operating profit after exceptional items 
Net interest 
Profit before taxation 
Taxation 

Profit attributable to equity
shareholders of the parent 
Profit attributable to non-controlling interest 
Payments to shareholders 

Statement of Financial Position 
Non-current assets 

Net current assets 

Total assets less current liabilities 

Non-current liabilities: 

Loans and lease finance 

Long term employee benefits 

Deferred tax 

Equity 

Net debt 

77,338 

- 

77,338 

4,227 

(891) 

3,336 

757 

4,093 

(453) 

3,539 

101 

(1,123) 

27,409 
 10,967 
38,376 

(2,091) 
(9,417) 
(1,127) 
25,741 
7,168 

73,945 

(2,298) 

71,647 

4,976 

(279) 

4,697 

(173) 

4,524 

(891) 

3,542 

91 

(963) 

26,339 

8,812 

35,151 

(3,230) 

(4,489) 

(69) 

27,022 

11,769 

74,314 

- 

74,314 

3,675 

(343) 

3,332 

(217) 

3,115 

(543) 

2,554 

18 

(675) 

22,889 

7,619 

30,508 

(1,559) 

(6,132) 

(407) 

22,410 

3,641 

54,455 

49,447

- 

-

54,455 

49,447

1,793 

645 

2,438 

(164) 

2,274 

(273) 

2,001 

- 

(317) 

13,988 

4,500 

18,488 

(442) 

(4,495) 

(414) 

13,137 

4,331 

996

-

996

(182)

814

(68)

746

-

-

13,061

3,511

16,572

(583)

(2,662)

(403)

12,924

5,390

Statistics
Weighted average number of shares in issue 

17,135,542 

16,934,762 

16,834,773 

11,306,416 

11,306,416

Undiluted earnings per share 
Gearing 
Dividends per share (paid) 

20.7 

28% 

6.6 

20.9 

44% 

5.5 

15.2p 

17% 

4.0p 

17.7p 

34% 

2.8p 

6.6p

42%

-

1 Except for revenue, where the relevant adjustment has been shown above, no material changes would be required to the 
income statement to adjust the 2018 financial year numbers to a 52-week basis.

Annual Report & Accounts 2019Brand Architekts Group plc 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
65

Annual Report & Accounts 2019FINANCIAL STATEMENTSBrand Architekts Group plc66

Corporate Directory

Directors
B M Hynes  

(Executive Chairman)

R S McDowell  

(Non-Executive Director)

E J Beale  

(Non-Executive Director)

Secretary
B M Hynes

Registered Office
8 Waldegrave Road

Teddington

TW11 8GT

Stockbrokers
N+1Singer Singer Advisory LLP (N+1 Singer)

One Bartholomew Lane

London

EC2N 2AX

Financial PR
Alma PR

Aldwych House

71 – 91 Aldwych

London WC2B 4HN

Registered Number
01975376

Financial Calendar
2019 Annual General Meeting  

Proposed final dividend payment 

Interim results announcement  

Interim dividend payment 

Announcement of 2020 final results  
2020 Annual General Meeting  

Registrars
Computershare Investor Services PLC

PO Box 82

The Pavilions

Bridgewater Road

Bristol

BS99 7NH

Auditors
PKF Francis Clark

Centenary House

Peninsula Park

Rydon Lane

Exeter

EX2 7XE

Solicitors
Osborne Clarke

2 Temple Back East

Temple Quay

Bristol

BS1 6EG

Bankers
HSBC Bank plc

3 Rivergate

Temple Quay

Bristol

BS1 6ER

Website Address
www.brandarchitektsplc.com

20 November 2019

6 December 2019

March 2020

May 2020

September 2020
November 2020

Annual Report & Accounts 2019Brand Architekts Group plcwww.brandarchitektsplc.com