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Brooks Macdonald Group plc

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FY2024 Annual Report · Brooks Macdonald Group plc
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Brooks Macdonald Group plc 
Annual Report and Accounts for the year ended 30 June 2024
Annual Report and 
Accounts 2024
Reigniting  
growth

Financial statements
110
Consolidated statement of 
comprehensive income
111
Consolidated statement of financial 
position
112
Consolidated statement of changes 
in equity
113
Consolidated statement of cash flows
114
Notes to the consolidated financial 
statements
Company financial statements
162
Company statement of financial 
position
163
Company statement of changes 
in equity
164
Company statement of cash flows
165
Notes to the Company financial 
statements
Other information
172
Non-IFRS financial information
173
Company information
174
Glossary
176
Our offices
01
Highlights of the year
02
Group at a glance
04
Investment case
Strategic report
08
Chair’s statement
10
CEO’s review
13
Market overview
16
Business model
18
Our services
21
How we engage with our stakeholders
26
Our strategy
28
Key performance indicators
30
Financial review
39
Risk management
43
Viability statement
44
Responsible business
53
Summary disclosure against TCFD 
recommendations
Governance report
60
Introduction to Corporate governance
62
Board of Directors
65
FY24 Company timeline
66
Board overview
67
Board and committee structure
70
Case study
71
Audit Committee report
75
Nomination Committee report
78
Remuneration Committee report
97
Risk and Compliance Committee report
100
Report of the Directors
102
Statement of directors’ responsibilities 
of the financial statements
103
Independent Auditors’ report
Reigniting growth
Throughout my tenure as CEO, we have 
remained focused on our purpose of 
realising ambitions and securing futures, 
which means we keep our clients at the 
forefront of our minds, whilst also providing 
for all our stakeholders – employees, 
intermediaries and shareholders.”
Andrew Shepherd
CEO
Contents

.
Highlights of the year
 
Funds under management 
(“FUM”) (£bn)
£18.0bn 
(FY23: £16.8bn)
Revenue (£m) 
£128.3m 
(FY23: £123.8m)
Underlying profit  
before tax (£m)
£34.1m 
(FY23: £30.3m)
Underlying profit margin 
before tax (%)
26.6% 
(FY23: 24.5%)
Statutory profit  
before tax (£m)
£11.6m 
(FY23: £22.2m)
Underlying basic earnings  
per share (p)
163.8p 
(FY23: 153.8p)
Statutory basic earnings  
per share (p)
40.1p 
(FY23: 114.7p)
Total dividend per  
share (p)
78.0p 
(FY23: 75.0p)
The underlying figures represent the results for the Group’s activities 
excluding underlying adjustments as listed on page 36. These represent 
alternative performance measures (“APMs”) for the Group. Refer to the Non-
IFRS financial information section on page 172 for a glossary of the Group’s 
APMs, their definition, and the criteria for how underlying adjustments are 
considered. A reconciliation between the Group statutory and underlying 
profit before tax is included on page 36.
Financial highlights
Strategic highlights
Redefined our strategy 
to reignite growth 
with a renewed focus 
on excellent client 
service, broadening 
and deepening 
our client reach 
and exploring all 
opportunities to drive 
scale and efficiencies.
Delivered a strategic 
review culminating 
in the proposed sale 
of our International 
Business and the 
Defensive Capital 
Fund (subject to 
regulatory approval).
Creating a simplified 
business focused on 
multi-asset investment 
management and 
financial planning in 
the UK.
Strengthened 
the breadth and 
experience of the 
leadership team with 
appointment of a new 
Chair, CEO, CFO and 
Interim COO.
Other 
Information
Financial 
Statements
Governance 
Report
Strategic 
Report
01
Brooks Macdonald Group plc Annual Report and Accounts 2024

Scotland
Isle of Man
Leeds
Manchester
Nuneaton
Birmingham
East Anglia
London
Tunbridge
Wells
Southampton
Wales
Exeter
Guernsey
Jersey
Group at a glance
What we do
Brooks Macdonald Group plc, through 
its various subsidiaries, provides leading 
wealth management services in the UK 
and internationally. The Group, which 
was founded in 1991 and began trading 
on AIM in 2005, had discretionary funds 
under management of £18.0 billion as at 
30 June 2024.
Brooks Macdonald offers a range of 
investment management services to private 
high-net-worth individuals, pension funds, 
institutions, charities and trusts. The Group 
also provides financial planning as well as 
international investment management, and 
acts as fund manager to a range of onshore 
and international funds.
14
Locations
Where we do it
With a network of 14 offices across the UK 
and Crown Dependencies, we are able to 
blend local knowledge with the advantages  
of national reach and insight.
02
Brooks Macdonald Group plc Annual Report and Accounts 2024

Our purpose is realising ambitions 
and securing futures
Brooks Macdonald was founded to give 
clients wealth management driven by 
purpose and principles, and that remains  
as true as ever. 
We have multiple stakeholders –  
clients always come first, and if we 
look after our clients, our employees 
and our intermediaries, then our 
shareholders will get the returns 
they seek. For all of them, the 
reason Brooks Macdonald is 
here is to help them realise 
their ambitions and secure 
their futures. 
We work every day to 
protect and enhance our 
clients’ wealth through 
high-quality investment 
management and financial 
planning, underpinned by 
exceptional client service. 
We are dedicated to the 
highest professional standards, 
inspired by our guiding 
principles: we do the right thing, 
we are connected, we care, and 
we make a difference. We are 
proud of the powerful blend of 
talented people we have in Brooks 
Macdonald, and together, we are 
confident and ambitious in what we  
can achieve and the difference we can 
make for our clients.
Read more about:
•	 Our guiding principles 
•	 Our purpose, culture 
and values
  See pages 44 - 48 
•	 Our strong delivery drivers
•	 Our business model and 
strategy
  See pages 08 - 27
•	 Who we engage with 
and the value we create 
for them
•	 Our stakeholders
  See pages 21 - 25
•	 Being a responsible 
business
•	 Our corporate governance
  See pages 44 - 52
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Our purpose
Realising ambitions and
securing futures
Employees
Pension funds
Trustees
Private clients
Intermediaries
Shareholders
Community and the 
environment
Regulations
Other 
Information
Financial 
Statements
Governance 
Report
Strategic 
Report
03
Brooks Macdonald Group plc Annual Report and Accounts 2024

Investment case
Brooks Macdonald is a prominent investment management firm recognised for its wealth management 
services, particularly through its Managed Portfolio Service (“MPS”) and its Bespoke Portfolio Service 
(“BPS”). The Group excels in delivering personalised investment strategies and maintaining strong client 
relationships. With a consistent track record of financial performance, highlighted by 19 consecutive 
years of dividend increases, the Group continues to deliver value to its shareholders.
Financial performance
Brooks Macdonald remains a cash-generative 
business with a strong balance sheet and a 
long-standing record of increasing dividends, 
showcasing its financial resilience and 
commitment to shareholder returns.
Market opportunity
The Group is strategically positioned to 
capitalise on the ongoing demographic, 
regulatory, and technological shifts in the 
market. Its success in the high-growth 
Managed Portfolio Service (“MPS”) sector 
continues to be a significant driver of growth.
Comprehensive investment 
proposition
Brooks Macdonald offers a compelling and 
differentiated set of specialised Bespoke 
Portfolio Services (“BPS”) products, funds, 
and unitised solutions. These business-
to-business investment solutions are 
tailored to meet the diverse needs of 
advisers, supporting clients throughout their 
investment journeys.
Strong distribution
The Group maintains strong relationships 
within the intermediary channel and is well-
positioned to benefit from the increasing 
demand for outsourced investment 
management. It aims to solidify its position 
as the leading investment manager for both 
Adviser Solutions and Direct Wealth.
Centralised Investment Process
Brooks Macdonald’s Centralised Investment 
Process continues to deliver robust 
investment returns, maintaining consistency 
and reliability for clients.
Client-centric approach
With a business model centred around both 
intermediaries and direct clients, Brooks 
Macdonald is renowned for its high level of 
service and client satisfaction.
Quality of leadership team
Brooks Macdonald’s leadership team possess 
significant investment management expertise 
and strong capabilities in client and adviser 
engagement. The team’s commitment to 
innovation and operational excellence 
consistently drive performance, ensuring that 
strategic goals are achieved and client needs 
are prioritised, positioning Brooks Macdonald 
for continued success in 2024.
04
Brooks Macdonald Group plc Annual Report and Accounts 2024

Top UK wealth managers by AUM (end 2023)
01
St. James’s Place
£163.05bn
02
Rathbones + Investec
£94.52bn
03
Schroders
£81.4bn
04
Evelyn Partners
£59.4bn
05
RBC Brewin Dolphin
£55.8bn
06
Quilter
£52.47bn
07
Canaccord Genuity
£33.7bn
08
LGT WM
£28.87bn
09
Charles Stanley
£25.9bn
10
Ruffer
£23.7bn
11
Sarasin
£18.8bn
12
Close Brothers
£17.7bn
13
Titan Wealth
£16.6bn
14
Raymond James
£16.15bn
15
Brooks Macdonald1
£15.36bn
16
Tatton
£15.04bn
17
Omnis
£11.81bn
18
Waverton
£10.9bn
19
JM Finn
£10.61bn
20
Premier Miton
£10.36bn
21
Progeny
£9bn
22
Parmenion
£8.72bn
23
Hargreaves Lansdown
£8.7bn
24
Killick & Co
£8.57bn
Growth of dividends for Brooks 
Macdonald Group 2005–2024
2005
0
20
40
60
80
2010
2015
2020
2024
4.0p
12.5p
30.5p
53.0p
78.0p
This bar chart illustrates the growth in 
dividends for Brooks Macdonald Group from 
2005 to 2024. The chart highlights key years 
that demonstrate the Group’s substantial 
progress in increasing dividend payouts 
over time.
2005 4.0p – Year of listing on AIM
2010 12.5p – 5 years post-listing, marking 
early growth
2015 34.0p – 10 years post-listing, reflecting 
significant progress
2020 51.0p – Continued growth
2024 78.0p – This year’s figure, our highest 
dividend to date
1	
UK FUM only, excludes the Group’s International business.
Other 
Information
Financial 
Statements
Governance 
Report
Strategic 
Report
05
Brooks Macdonald Group plc Annual Report and Accounts 2024

Brooks Macdonald is an excellent business that serves a critical 
need for individual saving and investment. The structural 
opportunity for our industry remains strong and we are well 
positioned to help clients navigate all market conditions. We 
remain focused on delivering consistently good investment 
returns for our clients and partners.”
Maarten Slendebroek
Chair
06
Brooks Macdonald Group plc Annual Report and Accounts 2024

Strategic 
report
A comprehensive review of our business and strategy 
08
Chair’s statement
10
CEO’s review
13
Market overview
16
Business model
18
Our services
21
How we engage with our stakeholders
26
Our strategy
28
Key Performance Indicators
30
Financial review
39
Risk management
43
Viability statement
44
Responsible business
53
Summary disclosure against TCFD recommendations
Other 
Information
Financial 
Statements
Governance 
Report
Strategic 
Report
07
Brooks Macdonald Group plc Annual Report and Accounts 2024

Chair’s statement 
Focus on reigniting growth
I am delighted to present my first Annual 
Report as your new chair. I have spent recent 
months getting to know Brooks Macdonald 
and I have great first impressions. In particular, 
our client-centric culture - the service and 
commitment we provide to clients and 
advisers is exemplary, together with the 
strength of our relationships and the calibre 
of our people. I have also met shareholders, 
corporate advisers and competitors, and 
have gained a good understanding of Brooks 
Macdonald, and it’s position in the UK wealth 
market. 
Brooks Macdonald is an excellent business 
that serves a critical need for individual saving 
and investment. The structural opportunity 
for our industry remains strong and we are 
well positioned to help clients navigate all 
market conditions. We will continue to focus 
on delivering consistently good investment 
returns for our clients and partners. 
The Group delivered good financial results 
in the year to 30 June 2024. Underlying PBT 
increased by 12.5% to £34.1m, with our results 
reflecting the resilience of our business 
model and the added value of the services 
we provide. The financial review in this Annual 
Report contains detailed information on our 
performance.
Since our financial year end, the Bank of 
England (“BOE”) has cut the interest base rate 
for the first time since the aggressive hikes 
that started late 2021 to stave off soaring 
inflation. As macroeconomic conditions 
stabilise, we are confident that our business is 
well positioned to benefit, with clients being 
more likely to commit funds for long-term 
investment. As a Board, we are focused on 
implementing our strategy and achieving the 
goals we have set for the Group. 
Enhancing our strategy
We have set out our strategy to reignite 
growth with a renewed focus on:
•	 Delivering excellent client service
•	 Broadening and deepening client reach
•	 Driving scale and efficiencies
By focusing on these growth levers, which 
include enhancing our technology, scaling 
our products and being more data-led, and 
by carrying out targeted M&A (using strict 
criteria) we are confident that we will achieve 
the new medium-term targets that we have 
set. We recognise that we need to improve 
our flows, to attract new clients and to 
retain existing clients, and are committing 
to a medium-term target of 5% net inflows 
per annum. However, we also recognise the 
importance of doing this efficiently and will 
limit like-for-like cost growth to less than 5% 
per annum.
Our tailored distribution, to advisers and 
direct to clients, and our broad proposition 
set that meets clients’ needs throughout 
their entire investment lifecycle give us an 
excellent base from which to grow. With an 
enhanced focus on our refined strategy, I look 
forward to seeing BM delivering enhanced 
returns for all our stakeholders.
Dividend
The Board has recommended a final dividend 
of 49.0p (FY23: 47.0p), which, subject to 
approval by shareholders, will result in 
total dividends for the year of 78.0p (FY23: 
75.0p). This represents an increase of 4.0% 
in the total dividend on the previous year 
and underlines the Board’s confidence 
in the prospects for the Group. The final 
With a stronger focus on 
our refined strategy, I look 
forward to seeing Brooks 
Macdonald delivering 
enhanced returns for all 
our stakeholders.”
Maarten Slendebroek
Chair
08
Brooks Macdonald Group plc Annual Report and Accounts 2024

163.8p
Underlying basic EPS up 6.5% 
from the FY23 figure of 153.8p
dividend will be paid on 1 November 2024 to 
shareholders on the register at the close of 
business on 20 September 2024.
We have increased our dividend each year for 
19 years, demonstrating the capital strength 
of our business through the cycle and our 
commitment to shareholder returns.
Governance
In March 2024, following a nine-year term on 
the Board, Richard Price stepped down after 
various positions including Chair of the Audit 
Committee, Senior Independent Director 
and Acting Chair. I would like to thank Richard 
for the significant contribution he made to 
Brooks Macdonald and for leaving the Group 
in a strong position.
In June this year, we announced that Chief 
Executive Officer, Andrew Shepherd will be 
retiring after 22 years with the Group. From 
1 October 2024, our Chief Financial Officer, 
Andrea Montague, will be appointed as Chief 
Executive Officer, subject to regulatory 
approval. Andrea has been working closely 
with Andrew since this announcement and 
has been in position as Chief Executive 
Officer Designate since 1 July 2024. I am 
confident of a smooth handover and that 
Andrea’s demonstrated experience, pace 
and leadership stand her in excellent stead to 
deliver our ambitious growth plans.
I would like to take this opportunity to 
reiterate the gratitude of the Group to 
Andrew for the immense contribution he has 
made to Brooks Macdonald during his tenure 
as Chief Executive Officer and for the many 
years before. He has shown extraordinary 
dedication and commitment to the Group. 
We will miss ‘Shep’ and wish him all the best 
in the future.
Culture and colleagues
Our people are our greatest strength and we 
are focused on developing them to be the 
best they can be. Throughout the year, we 
have evolved our People strategy to increase 
leadership and management capability, 
to drive high performance and to improve 
the employee experience. Each of these is 
underpinned by our ‘Inclusive by Design’ 
strategy which challenges us to ensure we 
adopt an inclusive approach to everything 
that we do, in turn fostering a culture that 
inspires motivation and engagement from 
our workforce.
In July this year, we conducted a ‘Speak-up’ 
employee engagement survey and had a 
participation rate of 79%. We saw improved 
scores in Performance Management and 
Fulfilling Careers with employees commenting 
positively on our culture of continuous 
improvement. Based on this survey, we 
provide each business area with a report to 
enable managers to address specific needs 
of their teams. The Board and the Executive 
leadership team will ensure that we make 
Brooks Macdonald an even better place to 
work in the year ahead.
Looking ahead
Demographics in the form of an ageing 
population continue to underpin the strategic 
opportunity for Brooks Macdonald. With an 
ambitious new government in place we must 
hope that dis-incentivising pension savings 
does not become a new source of funding 
for the various state spending plans. The high 
inflation stress seems to be behind us and a 
first BOE base rate reduction bodes well for 
the clients of wealth managers. The bank of 
mum and dad alongside the temptation of 
debt reduction has been and remains tough 
competition for wealth managers, but with 
further rate cuts on the horizon, prospects 
are looking up for long-term investment 
strategies as offered by Brooks Macdonald. 
Under Andrea’s leadership our redefined 
strategy, coupled with a strong balance sheet 
and robust cash generation will ensure we 
continue to be well positioned for the future. 
Finally I would like thank our shareholders for 
their continued support, our colleagues for 
their hard work and our clients and partners 
for their business and trust in our organisation.
Maarten Slendebroek
Chair
11 September 2024
78.0p
Dividend up 3.0p or 4.0% 
(FY23: 75.0p)
  Read more 
about our corporate 
governance on pages 
60 to 70
  Read more 
about our 
performance on 
pages 28 to 38
Other 
Information
Financial 
Statements
Governance 
Report
Strategic 
Report
09
Brooks Macdonald Group plc Annual Report and Accounts 2024

CEO’s review 
As I present my final review as CEO of Brooks 
Macdonald, I reflect on the immense pride 
I have felt in holding this position. Brooks 
Macdonald is a great business that delivers 
excellent outcomes for our clients across 
their entire investment lifecycle. By generating 
consistently strong investment returns to 
support their long-term financial goals, we 
provide them with increased certainty and 
reassurance over their financial futures, 
regardless of the economic backdrop.
Throughout my tenure as CEO, we have 
remained focused on our Purpose of realising 
ambitions and securing futures, which 
means we keep our clients at the forefront 
of our minds, whilst also providing for all our 
stakeholders – employees, intermediaries and 
shareholders.
This year has been no different. Clients 
have benefitted from the close relationships 
with our investment managers and financial 
planners which is even more important when 
markets are challenging, and have further 
benefitted from strong returns from our 
rigorous investment process. 
Financial performance
For much of our financial year, inflation 
remained high, together with persistently 
high interest rates. Clients remained under 
pressure in terms of higher costs of living and 
continued to be encouraged to pay down 
increasingly expensive debt. These factors 
impacted our industry and our Group, where 
we saw net outflows of £616 million, largely 
in our Bespoke and Funds products. MPS 
continued to be a driver of growth with net 
inflows of £388 million, reflecting the trend for 
MPS as a solution of choice for accumulation. 
Gross inflows across our propositions were 
strong throughout the year, with £2.3 billion 
gross inflows at the Group level and we 
ended the year with the best-performing 
quarter. Platform MPS gross inflows 
contributed approximately half of these 
flows. Although outflows were stubbornly 
high, we saw signs of improvement in the 
fourth quarter. Given our internal efforts on 
client retention, combined with a more stable 
economic outlook, we are confident that 
outflows will decrease.
We had a year of good financial performance 
in FY24, with underlying profit before tax 
increased to £34.1 million (FY23: £30.3 million). 
The underlying profit margin increased 
by 2.1 percentage points to 26.6% as we 
implemented cost efficiencies and benefited 
from increased interest and transactional 
income. Statutory profit before tax fell to 
£11.6 million from £22.2 million, primarily due to 
the impairment of the International goodwill 
balance announced in our half-year results.
Our year-end closing FUM was a record 
£18.0 billion, up 7% in the year, with 
investment performance of £1.8 billion more 
than offsetting the impact of net outflows. 
Investment performance and 
market conditions
Our aggregate investment performance 
across all our risk profiles for the year was 
10.7%. These strong returns have been 
generated through our robust Centralised 
Investment Proposition where we have 
constructed portfolios with a balanced 
approach utilising multiple asset classes and 
investment vehicles against a backdrop that 
has seen headline index returns dominated by 
a focussed set of large and mega cap stocks.
It has been a privilege to 
lead such a talented and 
dedicated team at Brooks 
Macdonald and I am 
immensely proud of what 
we have achieved together.”
Andrew Shepherd
CEO
10
Brooks Macdonald Group plc Annual Report and Accounts 2024

During the second half of the year, we saw an 
improvement for UK companies benefitting 
from better sentiment, signs of political 
stability and economic improvement. 
Our clients continued to benefit from our 
rigorous investment process, which provides 
diversified portfolios for their long-term 
investment horizons. 
Our investment strategies outperformed their 
relevant ARC peer group indices for the year 
and maintained strong results over the 10-year 
period.
Looking ahead, we are encouraged by 
the recent falls in inflation and anticipate 
interest rate cuts across Western economies 
that should be supportive of asset prices. 
Additionally, the change in government in the 
UK is seen to encourage international asset 
allocators to review exposure to the region. 
We are retaining our slight overweight 
position to equity markets but maintaining 
our balance between value and growth 
investment styles as we recognise 
diversification as critical in the current 
uncertain outlook.
Review of business performance
UK Investment Management
Across UK Investment Management 
(“UKIM”), our people have once again worked 
incredibly hard to provide exceptional levels 
of support to their clients and intermediaries 
resulting in strong gross inflows of £2.0 billion 
in the year. 
The Platform Managed Portfolio Service 
(“PMPS”) was the strongest performer, 
achieving net inflows of approximately 
£330 million for the year. This reflects both 
the robust current and potential growth of this 
product at Brooks Macdonald and within the 
broader industry.
BM Investment Solutions (“BMIS”), our 
business-to-business offering, collaborates 
with adviser firms to provide tailored services 
aligned to their objectives. Once again, BMIS 
demonstrated good performance, achieving 
net inflows of approximately £140 million.
In our Bespoke Portfolio Service (“BPS”) 
product, UKIM has experienced significant 
growth in our specialist offerings – 
Responsible Investing Service, Decumulation, 
and Court of Protection, and especially with 
our Gilts product which was introduced to 
meet client demand for their portfolios to 
take advantage of higher interest rates whilst 
avoiding equity risk. However, beyond these 
specialist offerings, BPS saw net outflows 
due to a broader market trend, compounded 
by the impact of higher interest rates and 
macroeconomic uncertainty.
Despite our funds business facing challenges 
this year, with net outflows similar to much 
of the sector, we remain optimistic about the 
potential for growth in our multi-asset funds. 
We are confident in the actions we have 
already taken to drive medium-term growth 
and are actively reviewing additional steps to 
further strengthen our position. 
International
In our interim results in March 2024, we 
announced a strategic review of the 
International business following performance 
that had been behind plan. I would like 
to thank the International team for their 
unwavering commitment during this time. 
We conducted a thorough review aimed at 
determining how to maximise value from 
the business. It has been concluded that the 
sale of the International business is in the 
best interests of the Group as it simplifies 
the Group’s operations to focus on it’s 
core activities of high quality investment 
management and financial planning within 
the UK.
Distribution
We operate in a significant and growing 
market and have traditionally leveraged our 
relationships with advisers to distribute our 
products. In recent years we have recognised 
the growing opportunity in distributing 
direct to clients, especially where we have 
a financial planning relationship. As at 
30 June 2024, the Group had £5.3 billion 
Funds under Management or Advice 
(“FUM/A”) with private clients who deal 
with the Group directly. £4.5 billion related 
to portfolios in the Group’s investment 
management and £0.8 billion to portfolios 
with third-party investment managers. 
We made two senior appointments to newly 
created roles in the year to reflect this 
targeted distribution with Alex Charalambous 
joining the Group as Head of Wealth and, 
since year end, Greg Mullins joining as 
Head of Adviser Solutions. Alex is leading 
the Group’s advice-led integrated wealth 
management offering for private clients and 
Greg will focus on delivering exceptional 
service to the adviser community, both 
supporting our ambitious growth plan.
  Read more 
about how we engage 
with our stakeholders 
on pages 21 to 25
  Read more 
about our people on 
pages 45 to 48
£34.1m
Underlying profit before tax 
increased from the FY23 
figure of £30.3m
£18.0bn
FUM up 7.0% in the year 
from £16.8bn at 30 June 2023
Other 
Information
Financial 
Statements
Governance 
Report
Strategic 
Report
11
Brooks Macdonald Group plc Annual Report and Accounts 2024

CEO’s review
Investing in our people
Our commitment to a strong people agenda 
has been unwavering, and our client-centric 
culture continues to be one of our most 
valuable assets. This year, we have deepened 
our investment in our people, bringing in 
talented new hires and enhancing our team’s 
capabilities. We have made significant 
strides in our people strategy by advancing 
management training programmes, expanding 
professional development opportunities, 
and refining our performance management 
approach. These efforts are complemented 
by regular employee feedback, which we 
use to continuously improve our processes 
and ensure they align with the needs of our 
people.
Leadership transitions are a critical moment 
in any organisation, and in June 2024, 
I announced my resignation alongside the 
Board’s decision to appoint Andrea Montague 
as our new CEO, effective 1 October 2024, 
subject to regulatory approval. 
As Chief Financial Officer since August 
2023, Andrea has been a vital member of 
our leadership team. Her drive to redefine 
our strategy to reignite growth puts Brooks 
Macdonald in excellent hands and in a strong 
position for the future.
This financial year, we also undertook 
necessary organisational changes to ensure 
the Group’s long-term competitiveness. 
These changes, which included a reduction 
in roles by approximately 10%, were difficult 
but necessary to align our resources with 
our strategic objectives. The resulting cost 
savings of approximately £4 million per 
annum have strengthened our commercial 
position and enhanced our ability to compete 
effectively in the market.
Employee wellbeing remains at the forefront 
of our agenda, particularly during times 
of change. We continue to support our 
people through various initiatives, including 
enhanced employee assistance programmes, 
mental health support, and professional 
development opportunities. Our goal is to 
foster an environment where every employee 
can thrive, both personally and professionally.
I would like to thank the clients and 
intermediaries we work with, and our people 
for their ongoing support. It has been a 
privilege to serve as CEO, and I am confident 
that the Group is in excellent hands moving 
forward.
The Strategic report in its entirety has been 
approved by the Board of Directors and is 
signed on its behalf by:
Andrew Shepherd
CEO
11 September 2024
12
Brooks Macdonald Group plc Annual Report and Accounts 2024

Market overview
Short-term trends 
UK and global economy
The UK has experienced elevated inflation 
over the past couple of years during the post-
pandemic period. This led to a rise in interest 
rates and increased costs for consumers, 
meaning the wealth management industry 
has faced a challenging period of increased 
outflows. 
At the same time, higher interest rates have 
increased the relative attractiveness of cash 
versus equities, as well as encouraging clients to 
pay down debt, further impacting net flows. 
Over the past year, we have seen inflation begin 
to fall and an improvement in investor sentiment, 
together with rising expectations for a reduction 
in interest rates in the next year. This has not 
yet resulted in a significant change in behaviour 
but with a more stable political backdrop, the 
outlook is more positive.
Our response
Given market uncertainty, within our asset 
allocation, we advocate balance in portfolios, 
both between value and growth stocks and 
across geographies, including the UK. 
Our gilts offering has proven popular in the high 
interest rate environment, given the attractive 
yields on offer. 
Low coupon UK gilts can be tax efficient for 
UK taxpayers, so we continue to offer a range 
of portfolios investing in gilts, giving investors a 
low-risk alternative to cash. 
More broadly, we continue to work closely with 
intermediaries and current and prospective 
private clients to manage sentiment to support 
our net flows. We have also increased the 
interest paid to clients on cash, in line with the 
increased base rate.
Changing product preferences
The competitive landscape continues to 
evolve with advisers increasingly moving away 
from their historic use of discretionary fund 
managers as providers of bespoke portfolio 
services in their custody to model portfolio 
services and funds delivered on third-party 
platforms. This changing product mix gives 
the industry a lower revenue yield per £ of 
funds under management, but has less impact 
or even positive impact at the level of profit 
margin, especially when considering the 
significant scalability of these services.
Investment platform solutions are becoming 
increasingly popular with a substantial growth 
opportunity from both new assets entering 
the market and from non-platform assets to 
gradually move on to platforms.
Our response
We have strong offerings in both MPS and 
funds (our Blueprint and Risk Managed 
ranges), and we have made them available 
in different formats, e.g. our Responsible 
Investment MPS, across all major platforms 
(21 in total). This has enabled us to drive 
strong positive net flows, particularly in 
Platform MPS where the portfolios are held 
on third-party platforms, and where we are an 
established player with a strong track record. 
Within that, our B2B BM Investment Solutions 
offering, where we provide a range of support 
to the adviser, for example white-labelled or 
co-branded marketing materials, has been 
particularly successful.
In line with Consumer Duty, and in recognition 
of the increasing popularity of MPS, we are 
transferring portfolios of less than £250,000 
from BPS to MPS where appropriate for 
the client. This will offer a better value 
outcome to clients with the most appropriate 
investment solution for their needs.
Proportion of advisers 
using strategy
54%
Model portfolios outsourced to a DFM
Multi-asset managed by third parties
Bespoke portfolios (advisory basis)
In-house model portfolios (advisory basis)
Bespoke portfolios outsourced to a DFM
Multi-assets managed in-house
In-house model portfolios (discretionary basis)
Bespoke portfolios (discretionary basis)
45%
35%
31%
30%
25%
17%
14%
Other 
Information
Financial 
Statements
Governance 
Report
Strategic 
Report
13
Brooks Macdonald Group plc Annual Report and Accounts 2024

Long-term trends
Demographic changes
The UK population continues to age with 
the proportion of people over 65 growing 
steadily. In parallel, the policy framework 
around retirement is favourable for the wealth 
management industry with people increasingly 
encouraged to make their own provision for 
retirement and pension freedoms adding to the 
need for advice. 
The total wealth of the UK population is 
projected to continue to grow, and over 70% of 
that wealth is held by those aged 55 and over. 
Increased life expectancy, wealth and pension 
freedoms all add to the increasing demand for 
advice as complex financial decisions are in the 
hands of individuals.
Our response
Brooks Macdonald continues to work with 
clients to support them in their retirement 
planning, reflecting the fact that retirement is 
the biggest trigger for people to seek financial 
advice. 
Our Decumulation service is aimed at people 
in the early years of retirement balancing the 
need for income with the need to stay invested 
to protect their future wealth. 
We are also improving our support to clients 
around intergenerational wealth transfer, as 
well as encouraging people to think about their 
retirement earlier.
Growth of responsible investing
Advisers and clients alike are increasingly 
looking for investment managers to provide 
products and services meeting their 
environmental, social and governance (“ESG”) 
criteria. Providers are bringing products to 
market, but there is widespread confusion 
about what standards these products observe 
and what certification regimes clients and 
advisers can trust. While there has been a 
decline in demand for ESG products across 
the industry over the last couple of years, 
we expect this to reverse when economic 
conditions improve. Advisers continue to 
forecast rapid growth in the proportion of 
client assets allocated to sustainable and 
ESG-based products and services over time.
Our response
We offer a Responsible Investment Service 
(“RIS”) within our Bespoke Portfolio 
Service, which is also available in our 
Managed Portfolio Service and Investment 
Solutions offering. We have Advance and 
Avoid strategies available and investment 
performance has been strong since launch. 
As a Company, we have signed up to the 
UN Principles for Responsible Investing and 
consistently apply a sustainability lens to our 
core investment process.
More clients working with Independent 
Financial Advisers (“IFAs”) and IFAs 
increasingly outsourcing
Investors are increasingly working with IFAs, 
our primary distribution channel, as the need 
for clients to make complex financial decisions 
grows. In addition, advisers continue to look 
to outsource investment management to allow 
them to focus on advising their clients and 
to reduce their regulatory and administrative 
burden. 
We continue to help advisers serve their 
clients in ways that work for both parties, 
applying our investment management 
expertise to protect and enhance clients’ 
wealth. We are flexible in our approach, 
offering bespoke portfolios with more 
specialist variants, e.g. Responsible 
Investment Service, Decumulation, Court 
of Protection. We also offer model-based 
and unitised solutions, alongside Investment 
Solutions options more tailored to the needs 
and requirements of the IFA. The growth in 
our Platform MPS proposition reflects that 
these solutions are sought by IFAs as they 
fulfil their regulatory requirements as well as 
providing attractive solutions for their clients.
Regulatory
The Financial Conduct Authority (“FCA”) 
supervises the investment management 
and financial planning activities of Brooks 
Macdonald in the UK. Over time, the regulator 
has pivoted to outcomes-based regulation 
with a requirement for firms to show how 
they are set up to deliver good outcomes for 
clients. 
In particular, the Consumer Duty Principle in 
the FCA Handbook that requires companies 
to ‘act to deliver good outcomes for retail 
customers’, has set higher and clearer 
standards of consumer protection across 
financial services, and applies to our business 
in both investment management and financial 
planning.
The FCA continues to focus on ensuring 
advice and investment management is 
conducted appropriately and professionally, 
and on giving transparency to clients on fees 
and charges.
Consumer Duty represents a significant 
change and opportunity for the wealth 
management industry, highlighting the 
importance of delivering good outcomes 
for our clients. We are well positioned to 
do this with a strong client-centric culture. 
We are focused on fulfilling the Consumer 
Duty’s price and value outcome principle, in 
particular, by moving clients of an appropriate 
size from our bespoke offering to an MPS 
Average portfolios by 
direct
Charities / Corporates
Private clients
£0.0m
£0.5m
£1.0m
£1.5m
£2.0m
£2.5m
Market overview
Average portfolios by 
intermediaries
Bespoke
£0.0m
£0.1m
£0.3m
£0.4m
£0.5m
£0.6m
MPS on 
platform
MPS off 
platform
Execution 
only
£0.2m
£3.0m
£3.5m
£4.0m
2020
2021 
2022
Clients with Independent 
Financial Advisers
14
Brooks Macdonald Group plc Annual Report and Accounts 2024

product. This will reduce the cost for clients 
whilst proving attractive investment options 
and complying with Consumer Duty. 
Digital technology
Digital technology is increasingly a ‘must have’ 
enabler of financial services, with clients 
expecting digital to complement face-to-face 
relationships. The wealth management sector 
has been slow to adapt but the increased 
popularity of platform solutions means it must 
do so quickly.
Our response
We continue to work to improve our client and 
adviser portal and other client-facing digital 
tools, focused on making Brooks Macdonald 
easy to do business with.
In parallel, during the financial year we 
implemented the first phase of Salesforce 
client relationship management, focused 
on advisers, and the second phase, which 
addresses private clients, is under way. By 
replacing multiple legacy CRM systems with a 
single enterprise-level CRM, we are ensuring 
that our interactions with clients and advisers 
are timely and meet their needs. We also 
implemented Intelliflo advice software across 
our UK financial planning business to drive 
consistent service levels for our advice clients.
Our technological improvements are aligned 
with good practice from a Consumer Duty 
perspective whilst also ensuring efficient and 
appropriate record-keeping. 
What the market trends mean for 
Brooks Macdonald
The UK wealth market continues to grow 
significantly with an attractive outlook 
regardless of the underlying macroeconomic 
conditions. The fundamental opportunity 
for Brooks Macdonald remains strong and 
improving, with scope to increase market 
share in all products. Our distribution model 
means we are well placed to grow across 
both adviser solutions and direct wealth.
Our core investment management and 
financial planning offering is well positioned 
to capture the market opportunity given 
financial freedoms and the increased need for 
financial advice.
We are adapting our offering both to meet 
short-term challenges in the marketplace and 
to cater to advisers’ and clients’ changing 
needs, with a strong set of specialised 
BPS products, including our Gilts and 
Decumulation products, further development 
of funds and unitised solutions tailored to the 
adviser, and consistent business-to-business 
BM Investment Solutions delivery.
Technological change will continue to raise 
clients’ expectations of how we interact 
with them and our technology and services 
partnership with SS&C is designed to ensure 
that Brooks Macdonald is easy to do business 
with, and that we provide market-leading 
adviser experience and client service levels.
Consolidation
The investment management competitive 
landscape is complex with numerous types 
of player and varying business models 
addressing different, but overlapping, 
segments of the market. Types of player 
include integrated wealth managers, IFAs 
who may conduct some, or all, of their 
own investment management, platform 
providers who serve advisers, players 
focused on providing model portfolios and 
fund solutions, as well as the wealth arms 
of the major high street banks and high-end 
private banks.
A major trend over recent years has been the 
increasing prevalence of vertical integration, 
with firms offering both financial planning and 
investment management. This is coming from 
both directions, with investment managers 
buying IFAs to get closer to the client and 
advice firms, particularly IFA consolidators, 
moving away from ‘whole of market’ advice 
and taking on investment management as a 
further revenue stream.
The industry remains highly fragmented and 
we have seen considerable consolidation in 
recent years among both IFAs and investment 
managers. We expect to see consolidation 
continue, and even potentially accelerate, and 
selective, high-quality acquisitions remain 
part of our strategy.
Pricing
New entrants who are attracted by the scale 
of the MPS market opportunity continue to 
drive down pricing. We expect this trend to 
continue which highlights the need for scale 
and the balance that our business model 
provides from our specialist BPS products. 
Our scale, breadth of distribution, investment 
performance track record and the valued 
service that we provide our clients remain key 
differentiators for Brooks Macdonald.
Other 
Information
Financial 
Statements
Governance 
Report
Strategic 
Report
15
Brooks Macdonald Group plc Annual Report and Accounts 2024

Business model 
Brooks Macdonald was founded to 
give clients wealth management, 
driven by purpose and principles, 
and that remains as true as ever.
We have defined our purpose as realising 
ambitions and securing futures for all our 
stakeholders. 
We work every day to protect and enhance 
our clients’ wealth through high-quality 
investment management and financial 
planning, underpinned by exceptional  
client service.
Our key resources
Expertise
We have deep expertise in investment management 
and financial planning. We apply that expertise through 
our investment process, whether working through 
intermediaries or directly with private clients, to ensure 
that each portfolio is managed to meet the client’s risk 
profile and requirements, and ultimately, to meet their 
long-term needs.
People
Our people are our greatest strength and we focus on 
attracting and retaining the best talent in the industry. 
We work to increase the capability of our people 
continuously, across all levels of the organisation, 
through a combination of developing our internal talent 
and making selective key hires, and we have a powerful  
mix of long-term Brooks Macdonald experience and 
fresh ideas from elsewhere.
Culture
Our client-centric culture is driven by our guiding 
principles: we do the right thing; we are connected; 
we care; and we make a difference. These principles 
underpin everything that we do.
Centralised Investment Process
Our Centralised Investment Process is core to 
delivering our best ideas consistently to all our clients 
through collective asset allocation and asset selection 
processes, supported by a set of investment rules that 
guide our decision-making.
Financial resources
Brooks Macdonald has a strong balance sheet and 
supportive shareholders. The business is highly 
cash‑generative and has zero debt.
Who we work with
Financial advisers (Intermediated)
Advisers select Brooks Macdonald because of the 
resources and capabilities we deploy in protecting and 
enhancing their clients’ wealth.
The adviser determines which of the firm’s services is 
most suitable for the client, based on their risk profile 
and their financial objectives.
We implement the service selected and work with 
the adviser to ensure the client’s portfolio is managed 
appropriately.
In some cases, we provide a white-labelled service 
for the adviser, typically based on model portfolios or 
unitised solutions.
We build strong relationships with our advisers and can, 
on occasion, provide a potential exit route for those 
looking to sell their business.
Private clients (Direct)
Some clients approach us directly for financial planning, 
where we work with the client directly to understand 
whether they need one-off advice or more regular 
financial planning.
We can provide both ‘restricted’ advice, including the 
provision of our investment management services 
if they are suitable for the client, and independent 
‘whole of market’ advice where appropriate to the 
client’s needs.
In all cases where we provide an investment 
management service, we manage the client’s portfolio 
with the same investment rigour.
We deliver consistent robust investment performance 
through our Centralised Investment Process and 
exceptional client service through the client-centric, 
‘can-do’ attitude of the people we recruit.
16
Brooks Macdonald Group plc Annual Report and Accounts 2024

How we make a difference
We have multiple stakeholders – clients always come 
first, and if we look after our clients, our employees, and 
our intermediaries, then our shareholders will get the 
returns they seek.
Clients
We help our clients realise their ambitions and secure 
their futures by protecting and enhancing their wealth 
through our investment management and financial 
planning services.
Employees
We continuously improve our strong people 
proposition, underpinned by our ‘Inclusive by Design’ 
strategy which challenges us to ensure we adopt 
an inclusive approach to everything that we do, in 
turn fostering a culture that inspires motivation and 
engagement from our workforce.
Advisers
The professional advisers we work with receive a range 
of services to support their client relationships, and 
peace of mind that investment management is being 
conducted consistently, with deep market insight and in 
a robustly compliant manner.
Shareholders
Shareholders benefit from the performance of the 
Group through both capital growth and progressive 
dividends. 
How we do it
We have a robust product development and governance 
process to determine which solutions are appropriate to 
our clients and the broader market, and to ensure they 
remain appropriate. We deliver our services through 
a network of 14 offices across the UK and the Crown 
Dependencies.
Consistency and efficiency 
Our Centralised Investment Process helps ensure 
both consistency of outcome for clients with similar 
requirements and economies of scale for the business.
Client-centric innovation 
We use our knowledge of our clients and intermediaries 
to drive innovation, delivering products and services 
that meet their evolving needs.
Collaboration
Our investment management businesses work closely 
with professional advisers, both internally and externally.
Geographic reach 
We deliver our services through a network of 14 offices 
across the UK and the Crown Dependencies. Our 
network of offices puts us close to our clients, with 
the geographic reach to build strong relationships with 
clients and advisers alike.
And the ‘Our competitive advantages’ column. This 
should also be on the grey background as it is the 
same level and info as the others, supporting the 
business model.
Our competitive advantages
1. Robust Centralised Investment Process 
Consistent strong performance, ahead of ARC 
benchmarks across all risk profiles for one and ten 
years, in line with peers over the medium term. 
Rigorous process giving consistency of outcomes 
to clients with similar needs.
2. Compelling investment proposition 
Comprehensive range of investment products 
and services, addressing full scope of clients’ 
and intermediaries’ needs. Core and specialist 
bespoke services complemented by model-
based and unitised services, plus our business-
to-business BM Investment Solutions offering.
3. Best-in-class client and adviser service 
Quality and commitment of our people delivering 
consistently outstanding service, supported by a 
market-leading digital offering, delivered with our 
technology partner SS&C.
Other 
Information
Financial 
Statements
Governance 
Report
Strategic 
Report
17
Brooks Macdonald Group plc Annual Report and Accounts 2024

Our services 
Group Centralised Investment Process
We are an independent wealth management firm, providing a 
wide range of investment and wealth management services 
to private clients, pension funds, professional intermediaries 
and trustees; financial planning advice to high-net-worth 
individuals and families; and multi-asset and specialist funds to 
the retail sector.
Deliver strong risk-adjusted  
returns for clients
Generate the best ideas and then  
use them as widely as possible
Have an explainable process  
and explainable results
To make sure we deliver the best possible investment options 
for clients, our Centralised Investment Process aims to:
We have an industry-leading investment process which 
powers the services and products we provide to our clients. 
This process creates a robust framework for our investment 
professionals to work together, sharing ideas and challenging 
each other’s views.
Our Centralised Investment Process is built on a model 
where decision-making responsibility and authority is shared 
equally by colleagues. This approach produces the best 
possible outcomes by encouraging the best thinking from 
everyone involved. We recognise that no individual investment 
manager, research analyst or member of our Chief Investment 
Office team has a monopoly on good ideas. Once we have 
concluded that an idea is a great one, we will use it as widely 
as possible for all suitable strategies.
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Governance
Governance
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Centralised 
Investment 
Process
18
Brooks Macdonald Group plc Annual Report and Accounts 2024

Asset allocation
To help diversify and manage risk, we 
use asset allocation guidance to allocate 
portfolios between various geographies 
and asset classes. Depending on the study 
you read, asset allocation can determine up 
to 80% of client returns over a longer time 
horizon, so it is vital to get this right. 
Our Asset Allocation Committee meets 
monthly to determine our house view. We use 
external parties, both independent macro 
research providers and the research teams of 
investment banks, to challenge us and help us 
construct our house view. 
We encourage external scrutiny of our views 
and pay the greatest attention to the group that 
disagrees with our house view the most, inviting 
them to our monthly investment forum to tell 
us what, in their view, we are missing. External 
research is vital as it means our Asset Allocation 
Committee is powered by the ideas of 
hundreds of macro economists and strategists. 
We also use the systems of most major data 
providers to test our views against history and 
flag opportunities in markets. This is a major 
investment for us both in terms of time and 
Brooks Macdonald’s financial resources.
Asset selection
Once the Asset Allocation Committee has 
set the house view, it is passed to our sector 
research teams. All our investment managers 
and research analysts have the opportunity to 
involve themselves in sector research and they 
form the core of the sector research teams. 
With oversight and peer review from our 
Asset Selection Committee, the ideas 
generated by the sector teams drive the 
buylist. The end result is a substantial buylist 
of researched assets for investment managers 
to use when constructing portfolios.
Investment rules
Our investment rules have been designed to 
operate within the harshest of conditions and, 
while all market crises are different, there is 
never a reason not to stick to our established 
investment rules.
We apply central investment rules to all our 
investment products. For our bespoke and 
managed portfolio services, these are the key 
inputs into our risk management system which 
assesses portfolios daily for deviations from 
expected volatility, asset allocation, buylist 
and concentration limits. The executive-level 
Investment Committee is responsible for 
setting these rules, as well as driving the overall 
investment philosophy of the firm. Rigorous 
application of these rules, such as maintaining 
high levels of liquidity, has put us in a good 
position to weather any foreseeable investment 
storm that may occur.
We believe that in order to provide the best 
outcomes for our clients, it is important to 
integrate consideration of environmental, 
social and governance (“ESG”) factors into our 
Centralised Investment Process. 
We recognise that a broad range of financial and 
non-financial factors may be relevant in making 
investment decisions. We have therefore, 
systematically embedded ESG considerations 
into our investment analysis frameworks in 
order to help identify financially material risks 
and opportunities. Common principles and 
research disciplines are applied, to the greatest 
degree possible, across all research activities 
within a robust and transparent framework. 
However, as global multi-asset investors, our 
approach to assessing ESG factors is tailored 
to each asset class and the vehicle used to 
invest in each asset class. We have published a 
Responsible Investment Policy, which outlines 
our approach and the key quantitative and 
qualitative inputs. We will continue to review 
and develop our approach to ESG integration 
to ensure we consider the most relevant and 
material information that can help improve 
client outcomes. 
Brooks Macdonald is a signatory to the United 
Nations supported Principles for Responsible 
Investing (“PRI”) and we are committed to 
implementing the six principles of the PRI 
across our investment management activities.
We provide our services through six 
distinct service lines’
Bespoke Portfolio Service
The Bespoke Portfolio Service (“BPS”) is 
the Group’s flagship offering, designed for 
clients who want an individual investment 
portfolio constructed to meet their specific 
requirements. The investment manager 
maintains a detailed knowledge of the 
client’s investment requirements, allowing 
the manager to construct focused portfolios 
supporting the delivery of risk-adjusted 
investment returns appropriate to the 
client’s investment objectives. The range of 
investments includes unit trusts, open-ended 
investment companies, exchange-traded 
funds, investment trusts and cash, as well 
as individual equity and bond securities. 
Investment managers for BPS follow the 
core asset allocation and asset selection 
recommendations of the Group-wide 
Centralised Investment  
Process (“CIP”).
Within BPS, in addition to our core BPS, we 
offer four specialised services aimed at 
clients with a distinct sets of needs:
•	 Responsible Investment Service, 
designed for clients with the dual 
objectives of responsible investment and 
return generation in line with defined risk 
profiles. We offer two distinct Responsible 
Investment strategies: Avoid and Advance. 
The values-based objective of the 
Avoid strategy is to prevent exposure to 
companies involved in the production of 
armaments, tobacco, alcohol, gambling and 
pornography. For the Advance strategy, 
the objective is to invest in, and Advance, 
either businesses that provide solutions 
to sustainability challenges through their 
products and services, or businesses that 
have strong corporate policies and outputs 
relating to ESG criteria.
•	 Decumulation Service, a bespoke 
approach, designed to help meet clients’ 
income requirements by aiming to shield 
the portfolio from downturns in the early 
years of withdrawals. Its structure is 
specifically adapted to address short-term 
sequencing risk whilst retaining the ability 
for longer-term assets to contend with 
inflation risk. 
•	 Court of Protection Service, aimed at 
clients investing following settlement of 
personal injury or clinical negligence claims, 
many of whom are vulnerable due to the 
effects of their injuries.
•	 Gilts Service, a new service aimed at 
clients seeking to take advantage of the 
higher interest rate environment whilst 
avoiding equity risk.
Other 
Information
Financial 
Statements
Governance 
Report
Strategic 
Report
19
Brooks Macdonald Group plc Annual Report and Accounts 2024

Our services
AIM Portfolio Service
The Group’s AIM Portfolio Service (“APS”) 
provides clients with access to a carefully 
selected portfolio of AIM-listed companies, 
with preference given to companies that 
are judged to have attractive long-term 
investment potential. The investment 
universe is restricted to companies that are 
understood to qualify for Business Relief 
(“BR”), allowing investors to benefit from 
Inheritance Tax (“IHT”) exemptions.
Managed Portfolio Service
The Managed Portfolio Service (“MPS”) 
provides a choice of investment into a range 
of risk-managed model portfolios, each 
investing across a different mix of asset 
classes. Each model portfolio is designed to 
achieve specific investment objectives within 
a specific risk profile. MPS portfolios are 
managed by a dedicated team of investment 
managers in accordance with the CIP. We also 
offer Responsible Investment Service model 
portfolios using the Advance strategy as 
outlined in the BPS section.
BM Investment Solutions
The Group designs propositions for advisers 
and intermediaries who are looking for 
investment solutions to meet specific 
investment objectives for their clients. 
These are delivered via an open-ended fund 
solution or an investment platform, in fund 
or model portfolio form. The proposition 
includes combined marketing efforts with  
co-branding of client-facing materials and 
other business support to the intermediary.
Multi-Asset and Investment Funds
Our fund ranges allow investors to gain access 
to the Group’s investment management 
expertise and CIP through a pooled fund 
solution. The Group offers four ranges:
•	 SVS Brooks Macdonald Blueprint Funds, 
a range of four risk-managed multi-asset 
funds: Defensive Income, Cautious Growth, 
Balanced and Strategic Growth.
•	 SVS Cornelian Risk Managed Funds, a 
range of six multi-asset funds: Defensive, 
Cautious, Managed Income, Managed 
Growth, Growth, and Progressive. All but 
the Managed Income fund are available in a 
version that invests in predominantly passive 
funds for the more cost-conscious investor 
who is prepared to compromise some of the 
richness of the asset allocation.
•	 International Multi Strategy Funds, a 
range of five risk-managed multi-asset funds: 
Cautious Balanced, Balanced, Growth, High 
Growth, and US$ Growth.
•	 International Investment Funds, a range of 
three fixed income international investment 
funds: High Income, Sterling Bond Fund, and 
Euro High Income.
By differing their levels of equity exposure, 
the multi-asset ranges cater for both investors 
seeking capital growth and more cautious 
investors looking to generate income, whilst 
preserving their capital, whilst the international 
fixed-income funds cater for investors following 
an objective-oriented approach.
Financial Planning
Our Wealth business provides financial 
planning and wealth management advice 
services to high-net-worth individuals and 
families, enabling clients to build, manage 
and protect their wealth. For non-investment 
products, the advice is independent ‘whole 
of market’; for investment products and 
services, the advice can be either ‘restricted’, 
whereby the investment service will, if 
suitable, be one provided by the Group, or 
independent, where the client requests it or 
they have complex requirements. The service 
is advice-driven rather than product-driven, 
providing clients with a coherent, affordable 
strategy aimed at achieving their long-term 
goals. In addition to the financial planning 
service, the Group works in collaboration with 
other professional advisers such as solicitors, 
accountants and wealth managers to help 
them provide a comprehensive service to 
their clients.
Total FUM
£18.0bn
£9.8bn
Bespoke Portfolio Service  
(including AIM Portfolio  
Service)
£4.5bn
Platform Managed  
Portfolio Service
£1.9bn
Funds
£1.8bn
Managed Portfolio  
Service Custody
20
Brooks Macdonald Group plc Annual Report and Accounts 2024

How we engage with our stakeholders 
Section 172, employee and other 
stakeholder engagement 
This part of the Annual Report serves as 
our statement regarding Section 172 of the 
Companies Act 2006. This piece of legislation 
states that a director of a company must act 
in the way it considers, in good faith, would 
be most likely to promote the success of the 
company for the benefit of its members as a 
whole. In doing so, a director of a company 
must have regard (amongst other matters) to: 
a.	The likely consequences of any decision in 
the long term;
b.	The interests of the company’s employees;
c.	The need to foster the company’s business 
relationships with suppliers, customers and 
others;
d.	The impact of the company’s operations on 
the community and the environment;
e.	The desirability of the company maintaining 
a reputation for high standards of business 
conduct; and
f.	 The need to act fairly as between members 
of the company. 
The following summarises how the Company’s 
Board fulfils its duties under Section 172 
and how we balance the interests of our 
stakeholders and consider the long-term 
consequences of its decisions. 
Guiding principles
Our guiding principles are at the core of the 
culture at Brooks Macdonald and set the 
standards for the decisions we make and the 
way we treat our clients, partners, and each 
other. For more information on our culture and 
guiding principles, see the Chair’s statement 
on pages 8 and 9, the CEO’s review on pages 
10 to 12, and the Responsible business report 
on pages 44 to 52.
Stakeholder engagement
Engaging with stakeholders is fundamental 
to our business success. By listening to, 
and collaborating with our stakeholders, we 
can grow our business and deliver for our 
customers and society over the long term.
Principal decisions
The Board engages with a variety of 
stakeholders, including clients, regulators, 
and suppliers, to inform and enable 
balanced decisions that incorporate multiple 
viewpoints, whilst following the Company’s 
strategy. In making decisions, the Board 
considers outcomes from engagements 
with stakeholders, as well as the importance 
of maintaining the Company’s integrity, 
brand and reputation and the long-term 
consequences of any decisions. 
Consideration of stakeholders 
and outcomes
When considering their decisions and in 
setting the policies and strategy for Brooks 
Macdonald, the Directors are aware there are 
a number of other stakeholders, in addition 
to shareholders, who will be affected by 
the actions of the Group. These include, for 
example, our clients and advisers along with 
our employees. Information on how we engage 
with our stakeholders is outlined on pages 21 
and 23.
Other 
Information
Financial 
Statements
Governance 
Report
Strategic 
Report
21
Brooks Macdonald Group plc Annual Report and Accounts 2024

How we engage with our stakeholders 
Clients
Intermediaries
Shareholders
Why we 
engage
Our clients are the main focus of the business. By 
engaging with them, we are able to gain a better 
understanding of their needs, develop long-term 
relationships with them and ensure that we can 
provide them with the products and services that 
best suit their individual circumstances.
Our focus is on working with intermediaries (financial 
advisers, trustees, etc.) to provide investment 
management services to their clients, freeing up the 
intermediary’s time to focus on client service and 
financial planning. We work closely with advisers to 
help them make their businesses more successful 
which in turn helps us achieve our growth ambitions.
We value our shareholders’ support and want to 
give them a better understanding of our business. 
In addition, we have obligations as an AIM-listed 
company to provide information to our shareholders.
Interests
•	 Performance 
•	 Fees
•	 Service levels
•	 Service levels
•	 Fees
•	 Breadth of propositions
•	 Market backdrop
•	 Strategic review
•	 CEO succession
How we 
engage
We engage with our clients in a variety of ways, driven 
by their requirements and preferences. With all our 
clients, across investment management and financial 
planning, we hold face-to-face meetings, provide 
investment updates and quarterly statements, and 
provide market commentary. Since the COVID-19 
pandemic, online interaction has complemented face-
to-face meetings, with the hybrid environment giving 
more choice to clients. We have also increased the 
content available to clients on our website, including 
providing podcasts and regular market commentary.
We work closely with our advisers, offering them a 
range of services, and aim to make Brooks Macdonald 
easy to do business with, and to help them serve 
their, and our, clients’ needs. Again, our engagement 
is driven by the individual adviser’s requirements 
and preferences, from high-touch ongoing strategic 
relationships with a small number of larger firms, 
through to a more arm’s length provision of our 
consistent high-quality investment management 
to others. In uncertain times and difficult markets, 
we review the frequency and method of adviser 
engagement, making use of investment bulletins, 
webinars and online academies, among others.
This is done through face-to-face or virtual meetings 
and by the provision of detailed financial reports and 
presentations on the business at the half-year and full-
year points. We have an investor relations programme 
and engage with shareholders frequently to discuss 
delivery of our strategy, current performance and 
our plans for the business through our Executive 
Directors, Chair and Committee Chairs.
Outcomes
Our desire to give our clients better access to 
information about their investments resulted in the 
development of the InvestBM platform as part of 
our partnership with SS&C. ESG continues to be an 
important topic for our clients and is reflected in the 
Group’s ESG strategy, objectives and initiatives.
We have built long-standing relationships with mutual 
benefits with many advisers. The services we provide 
to them have grown to include business-to-business 
investment solutions offerings, explicitly tailored 
to the adviser’s requirements and preferences. In 
response to demand from advisers, we continue to 
develop our Decumulation service, allowing clients 
to secure a flexible, long-term income from their 
investments.
This ongoing engagement has helped us preserve 
the Group’s reputation for integrity and earned the 
trust and confidence of our long-term, committed 
shareholders in the business. 
Metric
The Company has begun using VouchedFor, the 
UK’s leading financial services review site to better 
understand levels of client satisfaction.
Our BPS, MPS and PMPS all have the highest five stars 
rating from the independent research firm Defaqto.
All resolutions passed at the Company’s AGM, with all 
apart from one receiving over 97% support.
22
Brooks Macdonald Group plc Annual Report and Accounts 2024

Employees
Regulators
Community and the environment
Why we 
engage
Our employees are central to the delivery of our 
offering for advisers and clients and we strive to 
attract and retain the best people. Developing an 
engaged and motivated workforce is key to our desire 
to be a great employer and to the success of the 
business.
We focus on having an open and positive relationship 
with our regulators, who provide the legislative and 
regulatory rules and guidance to how business in the 
sector should be run. Working constructively with our 
regulators helps us to deliver the best product and 
services to our clients and supports good client and 
business outcomes.
We are a responsible Group and seek to both support 
our community and to reduce our impact on the 
environment as much as possible.
Interests
•	 Fair reward
•	 Skills development
•	 Organisational opportunities
•	 Protect consumers
•	 Protect the integrity of the UK financial system
•	 Promote effective competition
•	 Responsible investor
•	 Fair employer
•	 Collaborative social partner
How we 
engage
We have a comprehensive internal communication 
programme to keep employees fully aware of 
developments in the business’s strategy and 
performance. The CEO and other members of senior 
management frequently engage with staff in forums, 
ranging from formal communications, including all 
staff ‘town hall’ video conferences, to more informal 
small group discussions. In accordance with the 
2018 Corporate Governance Code, John Linwood 
is the designated Non-Executive Director with 
responsibility for engagement with the workforce. He 
and other Non-Executive Directors have made office 
visits and held meetings with groups of staff to better 
understand their views.
Regulated entities within the Group correspond with 
relevant regulators during the financial year in respect 
of their supervision activity. We also send proactive 
correspondence to our regulators throughout the year 
with respect to any changes and developments in our 
business.
The BM Foundation was set up in 2010 with the aim 
of supporting charities that staff are enthusiastic 
about. It acts as a conduit for donations to be made 
to charity, and staff members are able to request 
donations to a registered charity of their choice. Staff 
are also encouraged to do voluntary work and are able 
to use a paid volunteering day each year. We seek to 
reduce our carbon footprint through the better use of 
technology and an associated reduction in energy use 
and we regularly review our processes to see if we 
can reduce our impact on the environment.
Outcomes
The wellbeing of our staff is a key focus for the 
Group. We run regular employee engagement surveys, 
the results of which are closely monitored by the 
Executive Committee and other senior leaders. The 
results continue to show strong engagement across 
the Group, and the results of the recent survey can be 
seen on page 45.
We make all relevant regulatory reporting submissions 
and respond to any regulatory requests.
We have a constructive relationship to ensure 
alignment with the relevant regulatory frameworks and 
have met the regulators’ expectations on the topics of 
discussion. 
We regularly attend meetings with, and provide 
input to, the industry bodies and associations we 
are affiliated with to ensure we are engaged with the 
latest issues impacting our industry and clients.
The Foundation made donations of over £16,000 
during the year to a variety of charities that are 
important to our people. These included Macmillan 
Cancer Support, The Royal National Lifeboat 
Institution and Donation to Cure DHDDS.
We have a structured procurement process in order 
to ensure that we select business partners who are 
aligned with our beliefs.
Metric
The Company’s Speak Up survey saw a 79% response 
rate and a 59% engagement score.
100% of regulatory returns were submitted on time.
In comparison with the previous financial period our 
overall energy consumption has decreased by 14% or 
122MWh.
Other 
Information
Financial 
Statements
Governance 
Report
Strategic 
Report
23
Brooks Macdonald Group plc Annual Report and Accounts 2024

Stakeholder engagement  
in action
Consumer Duty and its impact on  
our stakeholders
Brooks Macdonald is committed to complying 
with the FCA’s Consumer Duty requirements 
and continuing to embed the Duty throughout 
our business in a way that will deliver good 
outcomes for our clients.
For new and existing products or services,  
the following FCA rules came into force on  
31 July 2023:
•	 A new Consumer Principle that requires firms 
to act to deliver good outcomes for retail 
customers.
•	 Cross-cutting rules providing greater clarity 
on the FCA’s expectations under the new 
Principle and helping firms interpret the  
four outcomes.
•	 Rules relating to the four outcomes the 
FCA requires firms to focus on under the 
Consumer Duty. These represent key 
elements of the firm-consumer relationship, 
which are instrumental in helping to drive 
good outcomes for customers.
These four outcomes relate to:
1.	 products and services
2.	price and value 
3.	consumer understanding
4.	consumer support
The FCA’s rules require firms to consider the 
needs, characteristics, and objectives of their 
customers, including those with characteristics 
of vulnerability, and how they behave at every 
stage of the customer journey. As well as acting 
to deliver good customer outcomes, firms need 
to understand and evidence whether those 
outcomes are being met.
We have made significant progress since 
the implementation of the Consumer Duty 
requirements on 31 July 2023 to ensure that our 
processes help us to deliver good outcomes. 
This has culminated in the production of our 
first Consumer Duty annual Board report, 
which sets out the results and management 
information collated over the year and actions 
taken to monitor and assess whether we are 
delivering good outcomes for our clients. 
We are committed to ensuring that we are 
serving clients and advisers appropriately 
and professionally, and we are focused on 
delivering good outcomes by providing them 
with clear information, good service and 
support, and products, services and advice 
that offer good value and will help them to 
meet their financial ambitions.
We have joined the Consumer Duty Alliance 
as an affiliate member, this is an independent, 
not-for-profit professional body. It aims 
to support the retail finance sector in the 
adoption and implementation of Consumer 
Duty requirements through the alliance of like-
minded individuals and firms. Incorporating the 
Financial Vulnerability Taskforce, the Alliance 
works with practitioners and subject matter 
experts to help retail finance staff and regulated 
firms understand, meet, and deliver the FCA’s 
Consumer Duty requirements.
Clients
Consumer Duty places a significant emphasis 
on firms serving their clients well and ensuring 
the fair treatment of clients. Brooks Macdonald 
recognises the importance of fostering trust 
and maintaining transparency with its clients. 
Through the implementation of Consumer Duty, 
Brooks Macdonald is committed to providing 
transparent communication to clients about 
fees, charges, and services. This aligns with the 
Consumer Duty principles of clear information, 
reasonable value, and appropriate support. 
We want to empower clients to make well-
informed decisions by ensuring they understand 
our offerings and receive the assistance they 
require. Brooks Macdonald appreciates that 
vulnerable clients may have needs that are more 
challenging or complex and we have processes 
in place to ensure clients with characteristics 
of vulnerability are not disadvantaged. Our 
staff respond in a considered and tailored way 
and facilitate the necessary arrangements to 
assist vulnerable clients. By enhancing the client 
experience, Brooks Macdonald expects to build 
stronger relationships and further improve  
client satisfaction.
To further embed the Duty, we participate in an 
annual client survey which includes questions 
across the four outcomes of Consumer Duty to 
help provide greater insight and demonstrate 
whether we are putting our clients’ needs 
first and delivering good outcomes for them. 
We have recently launched a client insights 
feedback tool which surveys clients at various 
points of the client journey to gain real-time 
feedback and provide valuable insights in 
key areas of the Duty such as consumer 
understanding and customer support.
We have updated our website, so it is easier 
for clients to navigate, with better defined user 
journeys for clients across the site. Ongoing 
monitoring will help to better identify where 
clients interact with Brooks Macdonald and 
the information and support they access. To 
further embed and provide additional support 
to vulnerable clients, the new website includes 
accessibility adjustments in desktop and mobile 
views. This will allow people with specific 
disabilities to adjust the interface and design it 
to their personal needs.
Regulators
Consumer Duty regulations aim to enhance 
consumer protection and prevent potential 
misconduct within the financial sector with 
the new rules setting higher and clearer 
standards of consumer protection across 
financial services, and requiring firms to 
demonstrate that they put their customers’ 
needs first. Brooks Macdonald welcomes the 
enhanced regulatory framework associated 
with the Consumer Duty that requires 
firms to act to deliver good outcomes for 
retail customers and our firm’s processes 
and client-centric culture are proving well 
aligned to the requirements of the Duty. 
By further enhancing our governance and 
robust compliance processes, ensuring fair 
treatment, and maintaining transparency, 
Brooks Macdonald aims to strengthen its 
relationship with regulators.
How we engage with our stakeholders 
24
Brooks Macdonald Group plc Annual Report and Accounts 2024

We have developed a Consumer Duty MI 
dashboard to help embed a business-wide 
focus on delivering good client outcomes 
whilst also providing a clearer insight into areas 
that may have the potential to result in poor 
outcomes so that these can be investigated 
further, and action taken as necessary. Closely 
monitoring our activities and the outcomes 
that clients are receiving and proactively taking 
action to address any potential risks to good 
outcomes helps to ensure that we are providing 
good client outcomes, complying with the new 
rules and can demonstrate this to the FCA and 
other stakeholders.
Consumer Duty remains a top priority for 
Brooks Macdonald and we will continue to 
take guidance from industry bodies and the 
FCA to ensure that our products and services 
are compliant with the Duty and that we act 
in the ways the regulator would expect when 
providing services and support to our clients.
Community and environment
Brooks Macdonald acknowledges its 
responsibility towards the community and 
environment. By prioritising Consumer Duty, the 
Company commits to promoting responsible 
financial practices that align with sustainable 
development goals. This includes offering 
environmentally friendly investment options 
and supporting initiatives that contribute 
positively to the local community. Our 
Responsible Investment Service (“RIS”) is 
already a demonstration of Brooks Macdonald’s 
focus on sustainability factors throughout the 
advice and portfolio management process. 
Brooks Macdonald’s adherence to Consumer 
Duty will help drive social and environmental 
sustainability, benefitting both the community 
and environment, whilst also delivering on our 
financial objectives and helping our customers 
to achieve their own.
Advisers
Advisers play a crucial role in the financial 
decision-making process for our mutual clients. 
Consumer Duty emphasises the importance 
of providing suitable and tailored advice that 
meets the individual needs of clients. Brooks 
Macdonald recognises the important roles that 
well-trained and ethical advisers play in this 
process. Through our Consumer Duty focused 
work, Brooks Macdonald will continue to ensure 
that the advisers we partner with have the 
tools they need to advise and support clients 
and that they are equipped with the necessary 
knowledge to help deliver good outcomes for 
their clients.
The Consumer Duty toolkit page on our 
website supports advisers with meeting their 
own regulatory requirements and helps them 
make informed recommendations about our 
range of investment products and services. We 
also have a Vulnerable Clients toolkit on our 
website providing resources to help advisers 
easily guide their clients through financial 
scenarios and help them better understand and 
tackle the issues behind client vulnerability so 
that their clients can make informed decisions. 
We have, and will continue to obtain, distributor 
feedback to assist us in our product review 
process, and to enable distributors to provide 
data real-time to us as and when specific events 
or relevant issues arise which could potentially 
include distribution issues or poor outcomes.
Shareholders
The impact of Consumer Duty can help have 
a positive impact on shareholder value by 
fostering an enhanced culture of trust and 
integrity in financial services firms. As Brooks 
Macdonald continues to demonstrate its 
commitment to Consumer Duty, shareholders 
can expect improved business performance, 
attracting and retaining clients in areas that 
benefit them, and enhanced brand reputation. 
In the long run, enhanced standards of 
conduct across the industry should also 
reduce regulatory costs to firms through fewer 
complaints and lower redress. The emphasis 
on fair treatment and transparency will attract 
responsible investors who prioritise ethical 
business practices and shareholders will 
benefit from more sustainable and resilient 
financial institutions.
Employees
Consumer Duty is closely tied to an 
organisation’s internal culture, values, and the 
treatment of its employees. Our performance 
management framework has been aligned with 
the requirements of Consumer Duty, with each 
of the guiding principles being mapped to both 
the FCA’s new Consumer Principle and the 
cross-cutting rules. This helps form the basis 
for how we will continue to embed Consumer 
Duty into the business via recruitment, 
individual development plans and employee 
compensation.
Our performance management framework 
measures employee behaviours against our 
Guiding Principles which are designed to 
articulate the Company’s values. As well as 
evaluating performance against objective 
outcomes, we also review performance against 
the Guiding Principles to ensure that what 
we do and how we do it are both aligned to 
Consumer Duty. One of the non-financial areas 
of focus is ‘Client’ which includes metrics 
focused specifically on client outcomes. 
Another is ‘People’ which has metrics that 
focus on client needs and client service 
to ensure that employee performance is 
evaluated against our focus areas, including 
delivering strong client outcomes.
All employees have undertaken training on 
Consumer Duty and vulnerable clients with 
additional face-to-face training delivered 
to targeted teams. We plan to launch a 
dedicated Consumer Duty pulse survey to 
capture employees’ views and obtain candid 
feedback on how in practice they see their 
role and the firm’s performance in supporting 
the delivery of good customer outcomes and 
checking whether all staff understand their 
responsibilities under the Duty.
Other 
Information
Financial 
Statements
Governance 
Report
Strategic 
Report
25
Brooks Macdonald Group plc Annual Report and Accounts 2024

Our strategy 
We are dedicated to the highest professional 
standards, inspired by our guiding principles: 
we do the right thing, we are connected, we 
care, and we make a difference. We are proud 
of the powerful blend of talented people we 
have in Brooks Macdonald, and together we 
are confident and ambitious in what we can 
achieve and the difference we can make for 
our clients.
Focused distribution
We have aligned our business around our two 
key distribution channels – financial advisers 
and private clients. Our proposition is different 
in the two channels – outsourced discretionary 
investment management for advisers, in our 
Adviser Solutions unit, and integrated wealth 
management for private clients in our Wealth 
team. Aligning the organisation to the needs 
of the different propositions is helping make 
us more effective and efficient in serving our 
clients and advisers.
Strategic priorities
Our strategy is grounded in three key areas, each with a number of principal 
initiatives for 2025.
1. Delivering excellent client service
We aim to unlock the full potential of Brooks Macdonald’s client-centric 
culture, proactively tailor our service to client needs and launch differentiated 
and innovative new products to further drive business growth.
2. Broadening and deepening our client reach
We will focus on taking the Group’s broad product range to our existing 
network and new connections, increase brand awareness and, enhance client 
data analytics to support lead generation.
3. Driving scale and efficiencies
We will focus on building talent and execution capabilities to support delivery 
of client service, leverage automation across the front-office and support 
teams to increase productivity and optimise investment and client reporting 
processes to improve efficiency.
Brooks Macdonald has redefined its strategy 
to take advantage of the growth opportunities 
the UK wealth management sector. We have 
strong foundations in place and we continue 
to make substantial progress. Although 
persistently high interest rates have made the 
short term difficult, the longer-term outlook 
for the business is excellent.
Reigniting growth
Brooks Macdonald was founded to give clients 
wealth management driven by purpose and 
principles, and that remains as true as ever.
We have multiple stakeholders – clients always 
come first, and if we look after our clients, our 
employees, and our intermediaries, then our 
shareholders will get the returns they seek. For 
all of them, the reason Brooks Macdonald is 
here is to help them realise their ambitions and 
secure their futures. 
We work every day to protect and enhance 
our clients’ wealth through high-quality 
investment management and financial planning, 
underpinned by exceptional client service.
26
Brooks Macdonald Group plc Annual Report and Accounts 2024

Strategic progress in FY24
Following Consumer Duty ‘go live’ in July, we updated our Target Market Guide 
and published it on our website.
We continued to make incremental improvements to our client and adviser 
portal InvestBM.
We continued to align the advice process across our financial planning teams.
Gross inflows held up well in FY24 at 13.8%, despite persistent higher interest 
rates weakening investor sentiment.
Our Platform MPS product had net flows of c.13%.
We have continued to see positive net flows (c.22%) and FUM growth (27%) in 
our specialist BPS products, including Decumulation, Responsible Investment 
and Gilts.
We rebuilt our marketing function to align to the new distribution channel focus 
and to deliver high-quality marketing support to our distribution and front 
office teams.
We upgraded our capabilities with selective external hires in key functional 
areas, including Finance, HR, Risk and Compliance.
We experimented with generative AI to bring greater efficiency to internal 
processes and to build our understanding of what the technology can deliver.
Other 
Information
Financial 
Statements
Governance 
Report
Strategic 
Report
27
Brooks Macdonald Group plc Annual Report and Accounts 2024

Key Performance Indicators
How we performed
The following financial and 
strategic measures have 
been identified as the key 
performance indicators 
(“KPIs”) of the Group’s 
overall performance for the 
financial year. 
The underlying figures represent 
the results for the Group’s activities, 
excluding underlying adjustments as 
listed on page 36. These represent 
alternative performance measures 
(“APMs”) for the Group. 
Refer to the Non-IFRS financial 
information section on page 172 for 
a glossary of the Group’s APMs, their 
definition, and the criteria for how 
underlying adjustments are considered.
FUM and revenue
Underlying performance
Funds under management (£bn)
FY22
FY23
FY24
15.7
16.8
18.0
FY22
FY23
FY24
 
7.0%
Definition 
Total funds under 
management at the end 
of the year.
Relevance 
The value of funds under management has 
a direct impact on the Group’s revenue.
Organic net fund flows (£bn)
FY22
FY23
FY24
0.8
0.8
(0.6)
FY22
FY23
FY24
 
(175.0)%
Definition 
Value of net organic 
discretionary flows.
Relevance 
Net organic growth measures the new 
business generated by the Group excluding 
the impact of acquired assets and after 
allowing for lost business.
Revenue (£m)
FY22
FY23
FY24
122.2
123.8
128.3
FY22
FY23
FY24
 
3.6%
Definition 
Fee and non-fee income 
generated during 
the year.
Relevance 
The amount of fee and non-fee income 
generated by the Group is one of the key 
growth indicators.
Underlying profit before tax (£m)
FY22
FY23
FY24
34.5
30.3
34.1
FY22
FY23
FY24
 
12.5%
Definition 
Revenue less underlying 
costs before tax.
Relevance 
This measures the Group’s performance 
excluding the impact of certain one-
off costs or credits so as to provide an 
appropriate year-on-year comparison.
Underlying profit margin before tax (%)
FY22
FY23
FY24
28.2
24.5
26.6
 
2.1ppts
Definition 
Underlying profit before 
tax as a percentage of 
revenue.
Relevance 
This is a key measure of the Group’s 
underlying performance reflecting key 
drivers of long-term profitability.
Underlying diluted earnings per share (p)
FY22
FY23
FY24
168.7
151.0
161.0
 
6.6%
Definition 
Total underlying profit 
after tax divided by 
the diluted weighted 
average number of 
ordinary shares.
Relevance 
This is another key metric of measuring 
the Group’s profitability and takes into 
account new shares issued during the 
year and the effect of dilutive potential 
shares issuable.
28
Brooks Macdonald Group plc Annual Report and Accounts 2024

Shareholder return and Balance Sheet strength
Statutory profit before tax (£m)
FY22
FY23
FY24
29.5
22.2
11.6
 
(47.7)%
Definition 
Statutory profit before 
tax as a percentage of 
revenue
Relevance 
This measures the Group’s profitability 
reflecting key drivers of long-term 
profitability.
Statutory profit margin before tax (%)
FY22
FY23
FY24
24.1
17.9
9.0
 
(8.9)ppts
Definition 
Statutory profit before 
tax as a percentage of 
revenue.
Relevance 
This measures the Group’s profitability 
reflecting key drivers of long-term 
profitability.
Statutory diluted earnings per share (p)
FY22
FY23
FY24
144.4
112.6
39.4
 
(65.0)%
Definition 
Total statutory profit 
after tax divided by 
the diluted weighted 
average number of 
ordinary shares.
Relevance 
This measures the Group’s profitability 
calculated in accordance with 
International Financial Reporting Standards 
and takes into account new shares issued 
during the year and the effect of dilutive 
potential shares issuable.
Total dividend per share (p)
FY22
FY23
FY24
71.0
75.0
78.0
 
4.0%
Definition 
Total dividend per 
share paid out to 
shareholders.
Relevance 
Distributions by the Group in the form of 
dividends represent an important part of 
the returns to shareholders.
Own Funds adequacy ratio (%)
FY22
FY23
FY24
356.9
328.1
348.5
 
20.4ppts
Definition 
The Group’s total 
regulatory capital 
resources relative to 
its Fixed Overhead 
Requirement.
Relevance 
The Group must hold a minimum amount 
of regulatory capital in line with the IFPR. 
This ratio measures the amount of capital 
in relation to the external minimum capital 
requirement as an indication of resilience.
Total net assets (£m)
FY22
FY23
FY24
148.4
157.3
152.3
 
(3.2)%
Definition 
The Group’s total 
net assets per the 
Consolidated statement 
of financial position, 
being gross assets less 
gross liabilities.
Relevance 
This demonstrates the Group’s balance 
sheet strength.
Other 
Information
Financial 
Statements
Governance 
Report
Strategic 
Report
29
Brooks Macdonald Group plc Annual Report and Accounts 2024

Financial review 
Andrea Montague
CEO Designate and Chief Financial Officer
Review of results for the year 
The Group delivered a good set of results 
for FY24, seeing growth in revenue and 
an improvement in underlying profit and 
underlying profit margin on the prior year. 
The Group recorded net outflows in 
the year of £0.6 billion as a result of the 
challenging macroeconomic environment 
and the impact of higher interest rates 
prevailing during the year. These were offset 
by positive investment performance of 
£1.8 billion, leading to a record closing FUM of 
£18.0 billion at 30 June 2024 (£16.8 billion at 
30 June 2023). 
Revenue increased by 3.6% on the prior 
year to £128.3 million, and underlying profit 
was up 12.5% to £34.1 million, resulting 
in an underlying profit margin of 26.6% 
(FY23: 24.5%). 
On a statutory basis, profit before tax was 
£11.6 million, down 47.7% from the prior year 
as a result of the previously communicated 
goodwill impairment charge recognised at 
31 December 2023 of £11.6 million in relation 
to the International business. 
Refer to page 36 for details on the statutory 
adjustments, including the goodwill 
impairment.
As CEO Designate, I am excited to 
lead Brooks Macdonald to reignite 
our growth, provide outstanding 
client service and create long-term 
shareholder value.”
£128.3m
Revenue up 3.6% from the 
FY23 figure of £123.8m
26.6%
Underlying profit margin 
up 2.1 points from the FY23 
margin of 24.5%
£11.6m
Statutory profit before tax 
down 47.7% from the FY23 
figure of £22.2m
Group financial results summary
Table 1 shows the Group’s financial 
performance for the year ended 30 June 2024 
with the comparative period and provides 
a reconciliation between the underlying 
results, which the Board considers to be 
an appropriate reflection of the Group’s 
underlying performance, and the statutory 
results. Underlying profit represents an 
alternative performance measure (“APM”) for 
the Group. Refer to the Non-IFRS financial 
information section on page 172 for a glossary 
of the Group’s APMs, their definition, and the 
criteria for how underlying adjustments are 
considered. A breakdown of the underlying 
adjustments is shown on page 36.
30
Brooks Macdonald Group plc Annual Report and Accounts 2024

Table 1 – Group financial results summary
FY24
£m
FY23
£m
Change
Revenue
128.3
123.8
3.6%
Fixed staff costs
(45.8)
(45.2)
1.3%
Variable staff costs
(12.8)
(10.9)
17.4%
Total staff costs
(58.6)
(56.1)
4.5%
Non-staff costs
(38.0)
(37.8)
0.5%
FSCS levy
(0.5)
(0.5)
-
Total non-staff costs
(38.5)
(38.3)
0.5%
Net finance income
2.9
0.9
222.2%
Total underlying costs
(94.2)
(93.5)
0.7%
Underlying profit before tax
34.1
30.3
12.5%
Underlying adjustments
(22.5)
(8.1)
177.8%
Statutory profit before tax
11.6
22.2
(47.7)%
Taxation
(5.2)
(4.1)
26.8%
Statutory profit after tax
6.4
18.1
(64.6)%
Underlying profit margin before tax
26.6%
24.5%
2.1ppts
Underlying basic earnings per share
163.8p
153.8p
10.0p
Underlying diluted earnings per share
161.0p
151.0p
10.0p
Statutory profit margin before tax
9.0%
17.9%
(8.9)ppts
Statutory basic earnings per share
40.1p
114.7p
(74.6)p
Statutory diluted earnings per share
39.4p
112.6p
(73.2)p
Own Funds adequacy ratio
348.5%
328.1%
20.4ppts
Dividends per share
78.0p
75.0p
4.0%
Other 
Information
Financial 
Statements
Governance 
Report
Strategic 
Report
31
Brooks Macdonald Group plc Annual Report and Accounts 2024

Financial review
Table 2 – Movements in funds under management
Year ended 30 June 2024 (£m)
Opening 
Organic net new business
Total 
inv. perf.
Closing
Total 
organic 
net new 
business
Total 
mvmt
FUM
1 Jul 23
Q1
Q2
Q3
Q4
Total
FUM
30 Jun 24
BPS
8,527
(98)
(94)
(205)
(158)
(555)
908
8,880
(6.5)%
4.1%
MPS Custody
966
(14)
(21)
(20)
(25)
(80)
88
974
(8.3)%
0.8%
MPS Platform
3,489
147
121
65
135
468
410
4,367
13.4%
25.2%
MPS total
4,455
133
100
45
110
388
498
5,341
8.7%
19.9%
UKIM discretionary
12,982
35
6
(160)
(48)
(167)
1,406
14,221
(1.3)%
9.5%
Funds
1,708
(78)
(71)
(112)
(76)
(337)
174
1,545
(19.7)%
(9.5)%
UKIM total
14,690
(43)
(65)
(272)
(124)
(504)
1,580
15,766
(3.4)%
7.3%
International
2,157
(27)
(33)
(22)
(30)
(112)
217
2,262
(5.2)%
4.9%
Total
16,847
(70)
(98)
(294)
(154)
(616)
1,797
18,028
(3.7)%
7.0%
Total investment performance
10.7%
FUM movement in the year
Table 2 shows the opening and closing FUM 
position and the flows for the year broken 
down by segment and by the key services 
within UK Investment Management (“UKIM”).
FUM increased by £1.2 billion or 7.0% during the 
year, to £18.0 billion at 30 June 2024 (30 June 
2023: £16.8 billion). The Group’s broad product 
offering and continued focus on serving clients 
in a changing economic environment has 
resulted in robust gross inflows of £2.3 billion for 
the year, however, gross outflows were elevated 
driven by the prevailing backdrop of market 
volatility and higher interest rates continuing to 
affect client behaviour, resulting in net outflows 
for the period of £0.6 billion.
Investment performance for the year added 
£1.8 billion to the closing FUM, representing 
an increase of 10.7%. Performance in absolute 
terms over the 10-year period, across all our 
risk profiles, is very strong delivering a range 
of +30% (for low risk) through to +97% for our 
highest risk strategy (all net of fees). The last 12 
months to the end of June 2024 has seen this 
outperformance compared to peers cemented. 
All 5 risk profiles have delivered outstanding 
absolute returns for clients and outperformed 
the ARC Private client index series.
BPS experienced net outflows of £0.6 billion or 
4.1% during the year, as clients withdrew funds 
to repay debt or to hold higher cash balances. 
The gilts offering launched at the end of the 
last financial year within the BPS product 
range saw strong demand, enabling clients 
to take advantage of higher interest rates 
whilst avoiding equity risk. Our Decumulation 
specialised product, offering a solution to 
meet clients’ income requirements by shielding 
their portfolio from downturn in the early years 
of withdrawal, grew by 6.3% in the year.
Platform MPS, including the Group’s B2B 
offering for financial advisers, BM Investment 
Solutions (“BMIS”), grew to £4.4 billion, an 
increase of 25.2%, with organic net flows 
contributing 13.4%.
Funds saw net outflows during the period, 
driven by the wider market conditions and in 
line with the trend observed across the sector.
International FUM grew moderately by 
4.9% over the period with net outflows of 
£0.1 billion, offset by investment performance.
Revenue
Table 3 – Breakdown of the Group’s total 
revenue
FY24
£m
FY23
£m
Change
%
Fee income
92.1
91.5
0.7%
Transactional and 
FX income
15.3
13.3
15.0%
Financial planning 
income
8.2
6.6
24.2%
Interest income
12.7
12.4
2.4%
Total revenue
128.3
123.8
3.6%
The Group’s revenue for FY24 increased by 
3.6% from £123.8 million to £128.3 million. 
Fee income was slightly up on last year to 
£92.1 million, driven by a combination of 
the impact from flows, product mix, and 
investment performance.
Transactional and FX income increased by 
15.0% on the prior year due to higher trading 
volumes in the year and the impact of asset 
allocation strategies in response to the 
volatile market during the year.
Financial planning fees totalled £8.2 million 
in FY24, with an additional £1.8 million of 
revenue recognised in the current year 
from the full period impact of the Integrity 
Wealth Solutions Limited and Adroit Financial 
Planning Limited businesses acquired in FY23.
Interest income, net of increasing amounts 
paid out to clients on cash holdings, was up 
by £0.3 million to £12.7 million in the current 
year as a result of the continued rise in the 
Bank of England base rates during the year.
32
Brooks Macdonald Group plc Annual Report and Accounts 2024

Table 4 – Revenue, average FUM and yields
Revenue
Average FUM
Yield
FY24
£m
FY23
£m
Change
£m
FY24
£m
FY23
£m
Change
%
FY24
bps
FY23
bps
Change
bps
BPS fees
54.4
54.2
0.2
8,579
8,318
3.1
63.5
65.1
(1.6)
BPS non-fees (transactional income and FX fees)
12.2
10.4
1.8
–
–
–
14.2
12.5
1.7
BPS non-fees (interest income)
10.2
9.7
0.5
–
–
–
11.9
11.7
0.2
Total BPS
76.8
74.3
2.5
8,579
8,318
3.1
89.6
89.3
0.3
MPS Custody 
5.8
5.7
0.1
972
967
0.5
59.2
59.1
0.1
MPS Platform
7.1
5.2
1.9
3,892
2,750
41.5
18.2
18.8
(0.6)
MPS non-fees (interest income)
1.2
1.1
0.1
–
–
–
11.9
11.7
0.2
Total MPS
14.1
12.0
2.1
4,864
3,717
30.9
29.0
32.3
(3.3)
UKIM discretionary
90.9
86.3
4.6
13,443
12,035
11.7
67.6
71.7
(4.1)
Funds
8.4
9.6
(1.2)
1,769
1,997
(11.4)
47.7
48.3
(0.6)
Total UKIM
99.3
95.9
3.4
15,212
14,032
8.4
65.3
68.4
(3.1)
International fees
15.6
16.1
(0.5)
2,215
2,198
0.8
70.4
73.3
(2.9)
International non-fees (transactional income and FX fees)
2.9
2.6
0.3
–
–
–
13.2
11.7
1.5
International non-fees (interest income)
1.4
1.6
(0.2)
–
–
–
6.2
7.2
(1.0)
Total International
19.9
20.3
(0.4)
2,215
2,198
0.8
89.8
92.2
(2.4)
Total FUM-related revenue
119.2
116.2
3.0
17,427
16,230
7.4
68.4
71.6
(3.2)
Financial planning income
8.2
6.6
1.6
Other income
0.9
1.0
(0.1)
Total non-FUM-related revenue
9.1
7.6
1.5
Total Group revenue
128.3
123.8
4.5
The Group’s overall yield decreased by 
3.2bps or 4.5% compared to the prior year. 
This was driven by a number of factors across 
the products set out below.
The yield on BPS fees for UKIM decreased 
by 1.6bps to 63.5bps during the year 
(FY23: 65.1bps), driven by the impact of 
flows, the underlying product mix and 
rates achieved on new business.
The BPS non-fee transactional and FX income 
yield increased by 1.7bps in the year, as a 
result of higher trading volumes. The yield on 
interest income was up 0.2bps, due to the 
increase of the Bank of England base rate in 
Q1, offset by higher amounts paid to clients.
The MPS Custody yield of 59.2bps continued 
to remain stable on FY23, whereas the yield 
on MPS Platform fell slightly by 0.6bps to 
18.2bps due to the impact of product mix as 
Platform MPS includes our BM Investment 
Solutions offering that attracts relatively larger 
mandates and benefits from discounted 
tiered rates. 
Additionally, we saw growth in our passive 
Platform MPS offering during the year, which 
attract lower yields. This has resulted in the 
overall MPS yield decreasing from 32.3bps to 
29.0bps in the year.
The UK Funds fee yields reduced by 0.6bps 
to 47.7bps during the year, primarily driven by 
the impact and timing of flows during the year.
International fee income yield reduced by 
2.9bps to 70.4bps during FY24, driven by a 
change in product mix and the impact of 
flows. International non-fees transactional 
and FX income increased by 1.5bps, whilst 
interest income yield reduced by 1.0bp due 
to the impact of cash balances denominated 
in foreign currencies. This has resulted in the 
overall International yield decreasing from 
92.2bps to 89.8bps during the year.
Other 
Information
Financial 
Statements
Governance 
Report
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33
Brooks Macdonald Group plc Annual Report and Accounts 2024

Table 5 – Total underlying costs movement FY23 to FY24 (£m)
93.5
FY23 underlying costs
0.3
(2.0)
1.1
94.2
Higher returns on corporate
cash balances
Organisational restructure in Dec 23
Staff salary inflation and
other staff costs
Staff variable pay
Legal and professional fees
Other net movements
Impact of acquisitions
FY24 underlying costs
(2.0)
1.2
1.4
0.7
£(0.4)m
Underlying costs
Total underlying costs were broadly flat on 
last year, increasing marginally by 0.7% to 
£94.2 million in FY24 (FY23: £93.5 million). 
Excluding the full-year impact of the Integrity 
and Adroit businesses acquired part way 
through the prior year, underlying costs 
reduced by £0.4 million.
The key movements are set out in the bridge 
chart per Table 5 and explained below.
Staff costs
Total staff costs increased by £2.5 million to 
£58.6 million. Of this, £1.4 million was driven 
by the full-year impact of the two acquired 
businesses last year. Excluding acquired 
costs, staff costs increased by £1.1 million, 
from £54.5 million to £55.6 million.
Excluding the full-year impact of acquisitions, 
fixed staff costs decreased by £0.3 million. 
This was contributed by the organisational 
restructure the Group carried out in October 
2023 where opportunities to streamline and 
remove duplication from core processes 
were identified with roles being made 
redundant as a result. This saving was offset 
by inflationary pay rises, the impact of net 
joiners and further investment in staff training 
and development.
Variable staff costs increased from £10.9 
million to £12.8 million driven by the increase 
in pre-variable pay profit. Within this, the 
share-based payments charge was down 
£0.3 million on the prior year due to lapses 
recognised in FY24 as a result of leavers, 
and a reduction in the Group’s share price 
impacting the associated employer national 
insurance contributions.
Non-staff costs
Non-staff costs amounted to £38.5 million, 
broadly flat on last year, a reflection of 
management’s continued cost discipline. The 
Group continued to incur generic inflationary 
increases on the cost base, in addition to 
an increase in legal and professional fees 
to assist with the review of the Group’s 
targeted operating model and potential M&A 
opportunities.
Net finance income
The Group’s net finance income increased 
from £0.9 million to £2.9 million in FY24 as the 
Group attracted higher interest rates on its 
corporate cash balances.
Profit before tax
Combined, the above gave rise to an 
underlying profit before tax for the year of 
£34.1 million, an increase of 12.5% on the prior 
year (FY23: £30.3 million) and resulting in a 
profit margin of 26.6%, up by 2.1 points on last 
year’s margin of 24.5%.
The Group’s statutory profit before tax 
was £11.6 million, a reduction from last 
year (FY23: £22.2 million), contributed 
by the impairment charge recognised at 
31 December 2023 in relation to the goodwill 
held in respect of the International business. 
A breakdown of the underlying adjustments 
together with an explanation of each is 
included on page 36.
Financial review
34
Brooks Macdonald Group plc Annual Report and Accounts 2024

Segmental analysis
 
For FY24, the Group continued to report its 
results across two key operating segments, 
UK Investment Management and International. 
The tables below provide a breakdown of the 
full-year performance broken down by these 
segments, with comparatives.
UKIM, which includes the Group’s Private 
Clients business, increased its revenue by 
4.7%, driven by higher financial planning 
revenue of £1.7 million as a result of the full 
period impact of the acquisitions, along 
with £2.2 million additional Investment 
Management fees and £1.8 million additional 
transactional income. These uplifts were 
offset by a decline in Fund Management 
fees. Total underlying costs increased by 
8.6% as a result of the factors outlined 
previously, including the full-period impact 
of the acquisitions. This gave rise to an 
underlying profit for FY24 of £33.5 million 
(FY23: £34.5 million) and an underlying profit 
margin of 30.9% (FY23: 33.3%).
The International segment reported reduced 
revenues of £19.9 million, down 2.0% from 
the prior year, with reductions in Investment 
Management fees, Fund Management 
fees and Interest income, slightly offset 
by increases in Transactional and foreign 
exchange fees. The total International cost 
base reduced by 16.2%, as a result of the 
organisational restructure and cost discipline. 
This resulted in underlying profit increasing 
from £0.1 million to £3.3 million this year, 
and an underlying profit margin of 16.6% 
(FY23: 0.5%).
Table 6 – Segmental analysis
FY24 (£m)
UK 
Investment 
Management
International
Group and 
consolidation 
adjustments
Total
Revenue
108.4
19.9
–
128.3
Direct costs
(47.9)
(11.1)
(38.1)
(97.1)
Operating contribution
60.5
8.8
(38.1)
31.2
Indirect cost recharges
(28.7)
(6.0)
34.7
–
Net finance income
1.7
0.5
0.7
2.9
Underlying profit/(loss) before tax
33.5
3.3
(2.7)
34.1
Underlying adjustments
(5.3)
(3.6)
(13.6)
(22.5)
Statutory profit/(loss) before tax
28.2
(0.3)
(16.3)
11.6
Underlying profit margin before tax
30.9%
16.6%
N/A
26.6%
Statutory profit/(loss) margin before tax
26.0%
(1.5)%
N/A
9.0%
FY23 (£m)
UK 
Investment 
Management
International
Group and 
consolidation 
adjustments
Total
Revenue
103.5
20.3
–
123.8
Direct costs
(47.4)
(13.6)
(33.4)
(94.4)
Operating contribution
56.1
6.7
(33.4)
29.4
Indirect cost recharges
(22.1)
(6.8)
28.9
–
Net finance income
0.5
0.2
0.2
0.9
Underlying profit/(loss) before tax
34.5
0.1
(4.3)
30.3
Underlying adjustments
(4.8)
(3.0)
(0.3)
(8.1)
Statutory profit/(loss) before tax
29.7
(2.9)
(4.6)
22.2
Underlying profit margin before tax
33.3%
0.5%
N/A
24.5%
Statutory profit/(loss) margin before tax
28.7%
(14.3)%
N/A
17.9%
Other 
Information
Financial 
Statements
Governance 
Report
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35
Brooks Macdonald Group plc Annual Report and Accounts 2024

Table 7 – Reconciliation between underlying profit and statutory profit before tax
FY24
£m
FY23
£m
Underlying profit before tax
34.1
30.3
Goodwill impairment
(11.6)
–
Amortisation of client relationships
(6.0)
(5.7)
Organisational restructure
(3.0)
–
International strategic review
(1.5)
–
Acquisition and integration-related costs
(0.4)
(0.6)
Dual running operating platform costs
–
(1.6)
Changes in fair value and finance cost of deferred contingent 
consideration
–
(0.2)
Total underlying adjustments
(22.5)
(8.1)
Statutory profit before tax
11.6
22.2
Reconciliation between underlying 
and statutory profits
Underlying profit before tax is considered by 
the Board to be an appropriate reflection of 
the Group’s performance compared to the 
statutory results as it excludes income and 
expense categories, which are deemed to 
be of a non-recurring nature or a non-cash 
operating item. Reporting at an underlying 
basis is also considered appropriate for 
external analyst coverage. Underlying profit 
is deemed to be an alternative performance 
measure (“APM”); (refer to the Non-IFRS 
financial information section on page 172 
for a glossary of the Group’s APMs, their 
definitions, and the criteria for how underlying 
adjustments are considered). A reconciliation 
between underlying and statutory profit 
before tax for the year ended 30 June 2024 
with comparatives is shown in Table 7.
Goodwill impairment (£11.6 million)
Goodwill is reviewed for impairment 
indicators at each reporting period, and if 
indicators are present, an impairment test 
is carried out based on the carrying value 
of the asset compared to its expected 
recoverable amount. The review of our 
International business at 31 December 2023 
indicated that the estimated recoverable 
amount arising from future cash flows, was 
less than the carrying value of the goodwill 
held on the Group’s Consolidated statement 
of financial position that was recognised 
upon the acquisition of the business in 2012. 
The goodwill impairment charge has been 
excluded from underlying profit in view of its 
non-recurring nature, and the fact that it does 
not impact cash or regulatory capital. The 
annual impairment review at 30 June 2024 was 
also carried out and the remaining goodwill 
balance was fully supported. (Refer to Note 13 
to the Consolidated financial statements for 
more details).
Amortisation of client relationship 
contracts (£6.0 million)
These intangible assets are created in the 
course of acquiring funds under management 
and financial advice portfolios, which are 
amortised over their useful life, which have 
been assessed to range between 6 and 20 
years. This amortisation charge has been 
excluded from the underlying profit since it is 
a significant non-cash item. (Refer to Note 13 
to the Consolidated financial statements for 
more details).
Organisational restructure 
(£3.0 million)
The Group carried out an organisational 
restructure in December 2023 to ensure 
it is set up for future success. The Group 
identified opportunities to streamline and 
remove duplication from core processes, 
resulting in redundancy and associated third-
party consultancy costs. These have been 
excluded from underlying earnings in view of 
their one-off nature. 
International strategic review  
(£1.5 million)
As announced as part of the Group’s half-year 
results in March 2024, the Group is carrying 
out a strategic review of the International 
business as a result of its performance falling 
behind plan. The costs incurred relate to 
third-party consultancy spend to assist with 
the review and have been excluded from 
underlying earnings in view of their non-
recurring nature.
Acquisition and integration-related 
costs (£0.4 million)
These represent the share-based payment 
integration charge for share options 
awarded to acquired employees as part of 
acquisitions in the prior period. In the prior 
year, costs were incurred in relation to the 
acquisitions of Integrity Wealth Solutions on 
31 October 2022 and Adroit Financial Planning 
on 15 December 2022, in addition to the 
share-based payment integration charges.
FY23 - Dual running operating 
platform costs (£1.6 million)
The Group is in a partnership agreement with 
SS&C to transform our adviser and client 
service including the onboarding process 
and digital experience, as well as enhancing 
our operating platform. As part of the 
transition process in the prior year, the Group 
incurred net incremental costs in running two 
operating platforms concurrently. The dual 
running costs were excluded from underlying 
profit in view of their non-recurring nature.
FY23 - Changes in fair value and 
finance cost of deferred contingent 
consideration (£0.2 million)
This comprises the associated net finance 
costs arising on deferred contingent 
consideration payments from acquisitions 
carried out by the Group, together with their 
fair value measurements, where applicable. 
(Refer to Note 24 of the Consolidated 
financial statements for more details).
Financial review
36
Brooks Macdonald Group plc Annual Report and Accounts 2024

Table 8 – Underlying EBITDA reconciliation
FY24
£m
FY23
£m
Change
%
Underlying profit before tax
34.1
30.3
12.5%
Add back:
Net finance income
(2.9)
(0.9)
222.2%
Depreciation and amortisation
4.6
3.8
21.1%
Underlying EBITDA
35.8
33.2
7.8%
Table 9 – EBITDA reconciliation
FY24
£m
FY23
£m
Change
%
Statutory profit before tax
11.6
22.2
(47.7)%
Add back:
Net finance income
(2.9)
(0.8)
262.5%
Depreciation and amortisation
10.6
9.5
11.6%
Goodwill impairment
11.6
–
N/A
EBITDA
30.9
30.9
–
Reconciliation between profits 
and earnings before interest, tax, 
depreciation and amortisation 
(“EBITDA”)
Tables 8 and 9 provide reconciliations 
between the Group’s underlying and statutory 
profit before tax and the underlying and 
statutory earnings before interest, tax, 
depreciation and amortisation (“EBITDA”), 
which constitutes an APM, and which the 
Board considers to be an appropriate 
alternative measure to the Group’s BAU 
performance.
Taxation
The Group’s total tax charge for the year 
was £5.2 million, representing an increase 
of 26.8% from last year (FY23: £4.1 million). 
The Group’s underlying effective tax rate 
has increased from 19.7% to 22.7% and the 
statutory effective tax rate increased from 
18.4% to 44.4%. This has been contributed to 
by the goodwill impairment not deductible 
for tax purposes, the increased CT rate in 
the current year and under provision from 
prior period tax charges. (Details on taxation 
are provided in Note 9 of the Consolidated 
financial statements).
Earnings per share
Basic statutory earnings per share for the 
Group in FY24 was 40.1p (FY23: 114.7p), 
reducing as a result of the goodwill impairment 
charge. On an underlying basis, basic earnings 
per share was 163.8p representing an increase 
of 6.5% on the prior year (FY23: 153.8p) driven 
by the increase in underlying earnings. (Details 
on the basic and diluted earnings per share 
are provided in Note 11 of the Consolidated 
financial statements).
Dividend
The Board recognises the importance of 
dividends to shareholders and the benefit of 
providing sustainable shareholder returns. In 
determining the level of dividend in any year, 
the Board considers a number of factors, such 
as the level of retained earnings, future cash 
commitments, statutory profit cover, capital 
and liquidity requirements and the level of 
profit retention required to sustain the growth 
of the Group. The Board has proposed a final 
dividend of 49.0p per share (FY23: 47.0p). 
Including the interim dividend of 29.0p per share 
(FY23: 28.0p), this results in a total dividend 
for the year of 78.0p per share (FY23: 75.0p), 
which is an overall increase of 3.0p or 4.0%. 
(Refer to Note 12 to the Consolidated financial 
statements for more details). 
The recommended dividend is subject to 
shareholders’ approval, which will be sought 
at the Company’s Annual General Meeting on 
24 October 2024.
Financial position and  
regulatory capital
Net assets were £152.3 million at 30 June 
2024 (FY23: £157.3 million), demonstrating the 
Group’s robust financial position. The Group’s 
tangible net assets (net assets excluding 
intangibles) was £69.1 million at 30 June 2024 
(FY23: £56.7 million). As at 30 June 2024, 
the Group had regulatory capital resources 
of £75.7 million (FY23: £64.6 million). As at 
30 June 2024, the Group had an own funds 
adequacy ratio of 348.5% (FY23: 328.1%). The 
own funds adequacy ratio is defined as the 
Group’s own funds as a proportion of the fixed 
overhead requirement. The total net assets 
and the own funds adequacy ratio calculation 
take into account the respective year’s profits 
(net of the declared interim dividends) as 
these are deemed to be verified at the date of 
publication of the annual results.
Other 
Information
Financial 
Statements
Governance 
Report
Strategic 
Report
37
Brooks Macdonald Group plc Annual Report and Accounts 2024

Table 10 – Own funds reconciliation
FY24
£m
FY23
£m
Share capital
0.2
0.2
Share premium
83.1
81.8
Other reserves
6.3
9.1
Retained earnings
62.7
66.2
Total equity
152.3
157.3
Intangible assets (net book value)
(83.2)
(100.6)
Deferred tax adjustment
6.6
7.9
Own funds
75.7
64.6
The Group includes five regulated entities 
that provide personalised investment 
management and financial consultancy 
services to clients within the UK and abroad. 
These entities comply with regulations set 
by the Financial Conduct Authority (“FCA”), 
Jersey Financial Services Commission 
(“JFSC”), and Guernsey Financial Services 
Commission (“GFSC”). The Group operates 
under its parent company, Brooks Macdonald 
Group plc (“BMG”), which is incorporated and 
registered in England and Wales, with the UK 
as its primary business market. The Group’s 
main operating subsidiary, Brooks Macdonald 
Asset Management Limited (“BMAM”), is 
categorised as a MIFIDPRU Non-SNI Firm 
under the Investment Firms Prudential Regime 
(“IFPR”) and is authorised and regulated by 
the FCA. As such, the Group, being the parent 
entity, is obliged to adhere to MIFIDPRU rules 
within the IFPR framework and reports to the 
FCA on a prudential consolidation basis.
In compliance with the regulations of the 
FCA, JFSC, and GFSC, the Group routinely 
conducts assessments of its regulatory capital 
and liquidity. This is achieved through the 
Internal Capital Adequacy and Risk Assessment 
(“ICARA”) and Adjusted Net Liquid Asset 
(“ANLA”) evaluations. These include a series of 
stress tests and scenario analyses to ascertain 
the requisite levels of regulatory capital and 
liquidity. The Group forecasts surplus capital 
and liquidity, factoring in anticipated outflows 
and proposed dividends, to ensure the 
perpetual adequacy of capital and liquidity.
The FY23 ICARA review was conducted for 
the year ended 30 June 2023 and signed off 
by the Board in December 2023. Regulatory 
capital forecasts are performed monthly and 
take into account expected dividends and 
intangible asset acquisitions and disposals 
where applicable, as well as budgeted and 
forecast trading results. The Group’s IFPR 
Public Disclosures are published annually on 
the Group’s website (www.brooksmacdonald.
com) and provide further details about the 
Group’s regulatory capital resources and 
requirements. The Group monitors a range of 
capital and liquidity statistics on a daily and 
monthly basis.
Cash flow and capital expenditure
The Group continues to have strong levels of 
cash generation from operations. Total cash 
resources at the end of the year were £44.7 
million (FY23: £53.4 million) and the Group had 
no borrowings at 30 June 2024. The reduction 
in cash balance compared to the previous 
year was contributed by the Group investing 
surplus corporate cash into financial assets at 
amortised cost of £30.0 million, refer to Note 
16 of the Consolidated financial statements for 
further information. Combining the financial 
assets at amortised cost and the cash balance 
totals £74.7 million at 30 June 2024, an increase 
of £21.3 million on the prior year.
The Group incurred capital expenditure of 
£1.8 million (FY23: £3.7 million). This comprised 
technology-related development of £1.7 million 
(FY23: £3.0 million), property-related and 
IT and office equipment of £0.1 million 
(FY23: £0.7 million). Half of the technology-
related spend was incurred in connection with 
continued developments on our partnership 
with SS&C and amortisation started at the 
end of July 2022 following the migration, with 
the capital expenditure amortised over the 
remaining eight years from migration.
Reigniting growth
We have a strong business model that 
consistently delivers for our clients. Our 
current strengths include a broad investment 
proposition, strong distribution and brand, a 
robust investment process yielding attractive 
returns, and a talented team. Moving forward, 
we aim to build on these strengths to drive 
further growth in the attractive markets we 
serve. Our priority is to return to positive 
flows, and we have identified three key 
enablers to achieve this:
1.	Delivering excellent client service. This 
includes working to continually improve our 
technology delivery to clients, scaling our 
existing specialist products and creating 
new products to serve client demand.
2.	Broadening and deepening client reach. 
Improving distribution both directly to 
clients and to advisers by using data more 
heavily and effectively. We will also adapt 
employee incentives to reward retention of 
client funds as well as winning new business.
3.	Driving scale and efficiencies. Remaining 
focused on managing costs across the 
business and optimising our technology to 
best serve clients, freeing up time for our 
client-facing employees.
FY25 guidance and outlook
The structural growth opportunity in our 
industry remains highly attractive, underpinned 
by demographics, government policy and 
increasing use of advice. This, coupled with an 
improving economic outlook gives us strong 
confidence in delivering our strategy. 
We anticipate a return to overall positive net 
flows later in the financial year. We expect to 
see the established blended revenue yield 
trend to follow as our Platform MPS business 
continues to grow at pace, which will drive 
operational leverage through the business.
The International transaction is due to 
complete by March 2025 with an impact of c. 
£2 million on group underlying profit in FY25.
As we guided at the half year, H2 FY24 
interest income was in line with our guidance 
at £5 million. Following on from that, we 
expect interest income to be impacted by 
further BOE base rate reductions. For FY25, 
we expect client interest turn to be c. £7 
million - £8 million. 
We remain focused on cost discipline and 
efficiency to ensure we are well-positioned 
for future growth. Capital expenditure 
for FY25 is expected to be c. £4 million 
- £5 million.
Andrea Montague
Chief Financial Officer
11 September 2024
Financial review
38
Brooks Macdonald Group plc Annual Report and Accounts 2024

Risk management 
We have a robust approach to risk 
management to support positive 
client outcomes. 
We continue to enhance our risk management 
processes across the Group as we look to 
continue to embed risk management and 
deliver positive risk outcomes. This work 
is enhancing efficiencies across the risk 
management framework through the greater 
use of data-driven evidence-based risk 
analysis and reporting. 
We remain mindful of the current geopolitical 
and macroeconomic uncertainties and 
continue to monitor these closely both as 
an Executive and a Risk and Compliance 
Committee (“RCC”).
Risk management framework
The Group’s risk management framework 
consists of the following components:
Risk culture. We promote a risk culture that 
encourages ownership of and management of 
risk. Risk management is the responsibility of 
everyone.
Risk governance. The Board is ultimately 
responsible for the Group’s risk management 
framework but has delegated certain 
responsibilities to the Risk and Compliance 
Committee (“RCC”), a sub-committee of the 
Board. The Group operates a ‘three lines of 
defence’ approach to managing risks across 
the Group.
Risk appetite. The objective of the Group’s 
risk appetite framework is to ensure that 
the Board and senior management are 
properly engaged in agreeing and monitoring 
the Group’s appetite for risk and setting 
acceptable boundaries for business 
activities and behaviours. The risk appetite 
categories are reviewed by the Executive Risk 
Management Committee (“ERMC”), RCC and 
approved by the Board on an annual basis. 
Key Risk Indicators (“KRIs”) are mapped to the 
risk appetite categories, with KRI tolerances 
aligned to risk appetite. The KRIs and 
tolerances are subject to an annual approval 
process by the ERMC, RCC and Board.
Risk reporting. Risk reporting is presented 
to ERMC and RCC. This includes details of 
underlying KRIs mapped to the risk appetite 
categories, breaches, risk events and 
emerging risks.
Risk identification. The Group adopts a 
top-down and a bottom-up approach to the 
identification of risks. The ERMC and the RCC 
have identified the principal risks that could 
impact the ability of the Group to meet its 
strategic objectives. In addition, the Group 
maintains a bottom-up operational Group risk 
register, mapped to the Group’s risk appetite 
categories. 
Risk assessment and management. All of the 
risks included in the Group risk register are 
scored according to probability and impact 
and assessed on an inherent basis (before the 
impact of controls) and on a residual basis 
(after the impact of controls). Where risks are 
classed as outside the Group’s risk appetite, 
actions must be taken to bring the risk back 
within appetite.
Risk and control self-assessment (“RCSA”). 
The Group’s bottom-up assessment of risk 
is managed through the RCSA process which 
supports a comprehensive understanding 
of risks and controls in place at the 
operational and business process level. The 
RCSA process enables the risk and control 
owners to identify any omissions in the risk 
environment and to close any control gaps or 
weaknesses as necessary.
Policy governance framework. The policy 
governance framework provides minimum 
standards for managing the key risks that 
the Group faces. Each Group policy has 
an Executive Committee-level owner who 
is ultimately accountable for the design, 
implementation and maintenance of the 
policy.
Internal Capital Adequacy and Risk 
Assessment (“ICARA”). The Group conducts 
an ICARA process to ensure that it has 
appropriate systems and controls in place to 
identify, monitor and, where proportionate, 
reduce all potential material harms that may 
result from the ongoing operation of its 
business. The Group holds financial resources 
(capital and liquidity) in excess of our 
minimum regulatory requirements. 
Other 
Information
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Statements
Governance 
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39
Brooks Macdonald Group plc Annual Report and Accounts 2024

Principal risks
The principal risks facing the Group are detailed below, as well as any change in the year-on-year risk profile.
Principal Risks
Key risks identified by the risk management framework
Change since last year
Rationale for change
1.  Credit risk
The risk of loss arising from a client or counterparty 
failing to meet their financial obligations to a Brooks 
Macdonald entity as and when they fall due.
•	 Cash deposits with external banks
•	 Client credit risk
•	 Counterparty credit risk
•	 Custodian-related credit risk
•	 Indirect counterparty risk in respect of referrals
Unchanged
The risk continues to remain unchanged 
given the strong credit risk control 
environment, including ongoing 
monitoring and due diligence on all 
counterparties.
2.  Liquidity risk
The risk that assets are insufficiently liquid and/
or Brooks Macdonald does not have sufficient 
liquidity resources available to meet liabilities as 
they fall due or can secure such resources only at 
excessive cost. Liquidity risk also includes the risk 
that the Group is unable to meet liquidity ratios.
•	 Corporate cash deposited with external banks 
•	 Client cash deposited with external banks (CASS rules)
•	 Failed trades
•	 Indirect liquidity risk associated with client portfolios
•	 Indirect liquidity risks associated with dealing
•	 Indirect risk in respect of the liquidity of individual holdings in 
a fund
•	 Indirect risk in respect of the overall liquidity of our funds
Unchanged
The Group continues to maintain liquidity 
resources above its minimum regulatory 
requirement and internal thresholds. 
The Group regularly monitors forecast 
against actual cash flows and matches 
the maturity profiles of financial assets 
and liabilities. The Group has robust 
contingency funding arrangements, which 
are tested on a periodic basis.
3.  Market risk
The risk that arises from fluctuations in the value 
of, or income arising from, movements in equity, 
bonds, or other traded markets, interest rates or 
foreign exchange rates that have a financial impact.
•	 Failed trades
•	 Indirect market risk associated with advising on client portfolios
•	 Indirect market risks associated with dealing
•	 Indirect market risk associated with managing client portfolios
Unchanged
Market risk remains at a heightened level 
(unchanged, year-on-year), due to the 
relatively unstable political landscape; 
with numerous significant general 
elections in 2024 and ongoing conflicts 
in Ukraine and the Middle East, this may 
result in increased volatility.
4.  Capital risk
The risk of adverse business and/or client impact 
resulting from breaching capital requirements.
•	 Capital requirements
Unchanged
The Group continues to maintain capital 
resources above its minimum regulatory 
requirement and internal thresholds. 
The Group regularly monitors its capital 
resources versus capital requirements.
5.  Strategic risk
The risk of having an inadequate business model or 
making strategic decisions that may result in lower 
than anticipated profit or losses or exposes the 
Group to unforeseen risks.
•	 Acquisitions
•	 Business growth
•	 Extreme market events
•	 Investment performance
Unchanged
Despite current macroeconomic and 
geopolitical challenges, the Group 
continues to post positive gross flows 
and record funds under management, 
highlighting the resiliency of its  
business model.
Risk management
40
Brooks Macdonald Group plc Annual Report and Accounts 2024

Principal Risks
Key risks identified by the risk management framework
Change since last year
Rationale for change
6.  Conduct risk
The risk of causing detriment to clients, 
stakeholders or the integrity of the wider market 
because of inappropriate execution of Brooks 
Macdonald’s business activities.
•	 Conduct/consumer harm risk
Unchanged
The Group continues to work on 
numerous initiatives to promote good risk 
and compliance culture and awareness to 
ensure positive client outcomes.
7.  Operational risk
The risk of loss resulting from inadequate or failed 
internal processes, people and systems, or from 
external events.
•	 Financial control
•	 Change
•	 IT infrastructure
•	 Operational resilience
•	 Deferred delivery
•	 Third parties
•	 People
•	 Suitability
Unchanged
The Group continues to monitor and 
enhance its oversight framework to 
mitigate any external threats brought 
about by the current geopolitical 
environment, coupled with idiosyncratic 
risks linked to the Group’s transition to a 
new operating model.
8.  Legislation and regulatory risk
Legislation and regulatory risk is defined as the 
risk of exposure to legal or regulatory penalties, 
financial forfeiture and material loss due to failure 
to act in accordance with industry laws and 
regulations.
•	 Regulatory
•	 Legal
•	 Tax
Unchanged
This risk remains unchanged given that  
the regulatory landscape and focus on  
the wealth management industry has  
not changed.
9.  Financial crime risk
The risk of failure to protect the Group and its 
customers from all aspects of financial crime, 
including anti-money laundering (“AML”) and market 
abuse.
•	 Fraud
•	 AML
•	 Market abuse
Unchanged
This risk remains unchanged, the Group 
maintains robust controls in place to 
minimise financial crime. 
10.  Cyber risk
The risk of a malicious attack by individuals or 
organisations attempting to gain access to the 
Company’s network to corrupt data, disrupt, and 
steal confidential information.
•	 Cyber
Unchanged
The cyber threat landscape remains at a 
heightened level (unchanged, year-on-
year), with a high volume of sophisticated 
cyber threat activity. 
Other 
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Statements
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41
Brooks Macdonald Group plc Annual Report and Accounts 2024

Principal Risks
Key risks identified by the risk management framework
Change since last year
Rationale for change
11.  Environmental, Social & Governance 
(“ESG”) risk
The risk that environmental, social and governance 
factors could negatively impact the Group, its 
clients and the wider community.
•	 Environmental, physical and transition
•	 Diversity, equity and inclusion
•	 Governance
Unchanged
This risk remains unchanged. The Group 
has established an Environmental, Social 
and Governance Advisory Committee 
(“ESGAC”) to manage all ESG-related 
matters.
The Group is committed to creating 
an inclusive workplace and prioritising 
employee wellbeing. 
The Group has a robust governance 
framework.
Emerging Risks
Definition
Context
12.  Geopolitical landscape
The relatively unstable political landscape, with 
numerous significant general elections in 2024 and 
ongoing conflicts in Ukraine and the Middle East.
Geopolitical events have a direct impact on market risk listed previously. Prolonged economic downturn also has an impact on client 
sentiment and thus strategic risk as listed previously. The large majority for Labour in the UK general election is viewed as being good for 
market sentiment and stability.
13.  Generational wealth change
The potential decrease in FUM as financial assets 
are distributed from one generation to the next.
With generational wealth poised to change hands, primarily from the baby boomers to Gen X and millennials through the next decade, 
younger investors may have different priorities and views on how their inheritance is managed.
14.  Disruptive technologies
The risk that innovative technologies significantly 
alter the way businesses operate.
With the introduction of new technologies such as AI, the industry is being impacted particularly in automated trading, investment advice, 
fraud detection, customer service, and portfolio management. 
Risk management
42
Brooks Macdonald Group plc Annual Report and Accounts 2024

Viability statement 
In accordance with the UK Corporate 
Governance Code, the Board has assessed 
the Group’s viability over a five-year period. 
The decision to do so is to be aligned with 
the Group’s strategy, its budgeting and 
forecasting process and the scenarios set out 
in the 2023 Internal Capital Adequacy and Risk 
Assessment (“ICARA”).
The Board has carried out a robust 
assessment of the principal risks facing 
the Group along with the stress tests 
and scenarios that would threaten the 
sustainability of its business model, future 
performance, solvency or liquidity. This 
assessment is based on the Group’s 
Medium-Term Plan (“MTP”), the ICARA 
and an evaluation of the Group’s emerging 
and principal risks, as set out in the Risk 
management section on pages 39 to 42 
and outlined in the Risk and Compliance 
Committee report on pages 97 to 99.
In assessing the future viability of the overall 
business, the Board has considered the 
current and future strategy. The Board has 
also considered the business environment 
of the Group and the potential threats to 
its business model arising from regulatory, 
demographic, political and technological 
changes. Moreover, the Board’s assessment 
considered the current macroeconomic 
environment, the impact of volatile markets, 
inflation, and interest rates on the Group’s 
profitability, regulatory capital and liquidity 
forecasts. The Board’s assessment of the 
Group’s capital and liquidity position also 
considers the implications of meeting the 
Group’s proposed interim and final dividend 
pay-outs.
The five-year MTP forms part of the Group’s 
annual business planning process. The model 
translates the Group’s current and future 
strategy into a detailed year-one budget, 
followed by higher-level forecasts for 
years two through to five. The combination 
of this detailed budgeting, longer-term 
forecasting and various stress tests provides a 
transparent and holistic view of the forward-
looking financial prospects of the Group. The 
Board reviews and challenges the Group’s 
MTP annually. The MTP covering the five-year 
period from FY24 to FY28, which underpins 
the 2023 ICARA, was challenged and 
approved by the Board in December 2023. 
The MTP for the five-year period covering 
FY25 to FY29 was reviewed and challenged 
by the Board in August 2024.
In addition to the annual MTP preparation 
process, a re-forecast is carried out by 
management and reviewed by the Board 
on a quarterly basis. These reflect updates 
for prevailing trading conditions and other 
changes required to the budget assumptions 
set at the start of the year.
As part of the ICARA, the Group models a 
range of downside scenarios and a severe 
but plausible stress scenario designed to 
assess the Group’s ability to withstand a 
market-wide shock, such as a sharp market 
decline triggered by a global recession, 
Group-specific stresses, such as the loss 
of an investment management team or key 
introducer, and a combination of both. 
The Group modelled a multi-layered scenario 
involving a significant decline in financial 
markets over a five-year period (with UK 
equities modelled to lose 45% of their 
value with correlated impacts modelled 
across the Group’s portfolios, with a gradual 
recovery), combined with the loss of a key 
investment management team. This scenario 
would have a material impact on the Group’s 
profitability compared to the MTP base case, 
giving a significant reduction to regulatory 
capital surpluses, before putting in place any 
mitigating management actions.
Management identified a number of 
mitigating actions that could be implemented 
in the event of such severe stresses. In this 
scenario, the mitigation actions implemented 
were to reduce discretionary compensation 
and to impose departmental cost reductions 
to ensure a greater capital surplus was 
maintained against the minimum capital 
requirement. Although the Group does not 
fall into a regulatory capital deficit during 
the stress period, management actions 
were implemented to strengthen regulatory 
resources and bolster profitability. If deemed 
appropriate, mitigating actions could include 
reduction of external dividend payments and 
an increased focus on cost reduction across 
the business. The implementation of the 
above actions depends on the nature of the 
specific stress events and the time frames 
over which they occur. 
These scenarios are subject to regular review 
to ensure they remain relevant and continue 
to be a suitable tool for developing our 
controls and mitigating actions. Management 
also considers a reverse stress case and 
carries out an assessment of the cost to the 
Group of a wind-down in the event of a non-
recoverable shock to the operating model. 
Moreover, management has identified a 
number of actions that could be implemented 
in the event of severe stresses. 
Taking into consideration the assessment 
of the above factors, including the results 
of the latest ICARA, the Group’s risk 
management framework and the mitigating 
actions that can be put in place, the Board 
has reasonable expectations the Group will 
be able to continue in operation and meet 
its liabilities as they fall due over the period 
under assessment. This assessment also 
supports the Group’s Consolidated financial 
statements to be prepared on a going 
concern basis, as discussed in Note 2 of the 
Consolidated financial statements. 
Other 
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Statements
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43
Brooks Macdonald Group plc Annual Report and Accounts 2024

Responsible business
Our approach to responsible business
Responsible business area
Pillars
Our objectives
Our progress in the year
Our people
Our people are our greatest strength. 
We are focused on developing our 
people to be the best they can be.
•	 Ensuring Brooks Macdonald is an 
inclusive and inspiring place to work.
•	 Driving a high-performance culture 
that drives sustained success and 
growth by having strong leadership, 
continuous improvement, and clear 
communication.
•	 Develop leaders who prioritise 
engagement, diversity, and wellbeing.
•	 Redesigned our management training to 
increase our management and leadership 
capability, ensuring how we manage is 
aligned to our guiding principles.
•	 Delivered enhanced professional 
development training for all employees to 
drive both individual and organisational 
success.
•	 Enhanced our performance management 
approach.
•	 Continued to enhance our employee 
policies and benefits.
Our community
We support and invest in our 
communities and encourage our 
people to do the same.
•	 Continue to make a significant 
impact on local communities through 
donations from the BM Foundation.
•	 Organise Group fundraising for our 
two employee-chosen charities 
through BM Charities.
•	 Use volunteer days to give back to 
causes important to employees.
•	 Total fundraising from the BM Foundation 
and BM Charities totalled £82,000.
•	 The Wave Project and Great Ormond Street 
Hospital were elected by employees as the 
two headline charities to support through 
BM Charities.
•	 Challenges included the Around the Island 
Mallorca Cycle Challenge which raised 
£23,000 and Miles for Smiles which raised 
£35,000.
Our environment
We are a responsible Group 
committed to improving our 
environmental and social impact.
•	 Continue to evolve our environmental 
procurement strategy.
•	 Develop our Streamlined Energy and 
Carbon Reporting (“SECR”) and create 
an annual ESG action plan.
•	 Continue reducing our Tier 1 and 2 
impacts.
•	 Actively promote our focus on 
reducing operational carbon 
emissions.
•	 Reused office refurbishments in new or 
current offices where possible.
•	 Operational data collated and fed into our 
SECR. Gap analysis captured and targets 
identified.
•	 Established the ESG Advisory Committee to 
develop a strategic framework and provide 
recommendations for the business moving 
forward.
Social, environmental and ethical 
considerations are central to the 
way that we run our business. 
We are focused on protecting 
the environment, supporting 
communities, and ensuring the 
wellbeing of our employees. 
We continue to actively seek 
opportunities to play our part  
as a good employer and 
contribute to the communities in 
which our clients and employees 
live and work.
44
Brooks Macdonald Group plc Annual Report and Accounts 2024

Responsible business
Supporting our people
Our people are our greatest 
strength. We are focused on 
developing our people to be the 
best they can be.
The people priorities are aligned with our 
business strategy to help deliver solutions 
that enable our talent to actively contribute 
to driving the business forward and 
supporting our Company’s growth ambitions. 
We welcome talented people from all 
backgrounds who live and breathe our guiding 
principles and who want to make a difference 
for our clients.
We have evolved our people strategy under 
three main pillars:
1.	 Increase leadership and management 
capability
2.	Drive high performance
3.	Employee experience
All three pillars are underpinned by our 
Inclusive by Design strategy which enables 
us to challenge ourselves and our processes, 
ensuring an inclusive approach in everything 
we do. This creates a culture in which the 
diverse perspectives, experiences and 
backgrounds of our people are valued, helping 
to drive a psychologically safe culture. This in 
turn inspires people to do their best work and 
bring their whole selves to work. We know that 
having a motivated and engaged workforce 
will lead to better outcomes for everyone; our 
employees, clients, and shareholders.
Our culture
We are proud of the strong culture we have 
built at Brooks Macdonald. We know that 
culture is a primary driver for attracting and 
retaining our talent, and for achieving the right 
outcomes for our clients. As our business 
grows and evolves, we continue to work hard 
to maintain the culture and values that are 
important to us.
Guiding principles
Our guiding principles are at the core of 
our culture and set the standards for the 
decisions we make and the way we treat our 
clients, partners, and each other. Our values 
are non-negotiable.
The guiding principles form the foundation of 
our capabilities and performance evaluation 
frameworks. When recruiting, we assess 
candidates against our guiding principles 
to ensure we employ individuals who share 
our values. When reviewing performance, 
we assess our people against our guiding 
principles, to ensure they uphold our values in 
their work.
Each year we celebrate our annual Above 
and Beyond awards, nominated and voted 
for by our people. Awards are presented 
for each of our guiding principles, with the 
diamond award going to the person who has 
demonstrated outstanding and unwavering 
commitment throughout the year.
Speak Up highlights 
The Speak Up employee engagement survey 
is a vital tool for understanding the work 
experience at Brooks Macdonald and for 
identifying meaningful improvements to our 
employee value proposition. 
In July 2024, 79% of our employees 
participated in the Speak Up survey, a 
strong response rate that underscores the 
importance our people place on providing 
feedback. Although slightly lower than the 
81% participation rate in June 2023, this 
consistency over two years demonstrates the 
ongoing trust and engagement our employees 
have in this feedback channel.
The survey covers a wide range of important 
areas including strategy, diversity, equity 
and inclusion (“DE&I”), leadership, wellbeing 
(including flexible working), career 
development and communication. The results 
indicate ongoing engagement across the 
Group, with notable highlights:
•	 Performance management: This area 
saw an impressive 11-point increase from 
last year. This significant improvement 
reflects the positive impact of changes 
we implemented based on feedback in 
last year’s survey. Our focus on refining 
performance management processes has 
resonated with employees, enhancing their 
confidence in our approach, and fostering a 
culture of continuous improvement.
•	 Fulfilling careers: Employees reported 
feeling more empowered in their roles, 
reinforcing our commitment to providing 
meaningful career development 
opportunities.
•	 DE&I: 74% of respondents provided 
positive feedback, compared to 7% who 
responded negatively, showing sustained 
strength in this critical area.
To ensure targeted improvements, we 
produce individualised reports for each 
business area, enabling managers to address 
the specific needs of their teams. By asking 
further questions, listening attentively, and 
taking action, we continue to make Brooks 
Macdonald an even better place to work.
Other 
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Financial 
Statements
Governance 
Report
Strategic 
Report
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Brooks Macdonald Group plc Annual Report and Accounts 2024

Leadership development
We are committed to developing leadership 
and management capability, nurturing 
high-performing teams, and promoting a 
high-performance culture, whilst maintaining 
a psychologically safe and inclusive 
environment. 
This year we have introduced several team 
effectiveness sessions using psychometrics 
to help leaders gain greater self-awareness 
and understanding of their colleagues, 
enabling them to adapt their styles and build 
stronger relationships with their teams.
We have also evolved our leadership 
development programme and launched 
the new Management Excellence initiative, 
aimed at all people leaders. The programme 
addresses the fundamental skills required to 
be an effective people leader with the aim 
of enhancing our leadership capability across 
Brooks Macdonald, creating an inclusive 
culture and driving high performance. 
We have invested in our employees by 
partnering with external training providers to 
deliver content that is aligned to our business 
strategy. The programme focuses on creating 
behavioural changes that:
1. Evoke – engage people leaders at every 
stage, providing them with compelling 
reasons to embrace new skills and behaviours 
through targeted, relevant content.
2. Adopt – encourage adoption through 
engaging face-to-face interventions, 
equipping leaders with practical skills, tools 
and behaviours that they can be motivated to 
adopt and apply. 
3. Enable – facilitate practice through peer-
to-peer coaching and real-time workplace 
challenges, fostering behavioural change in a 
safe and relatable environment. 
We run the Management Excellence programme 
on a regular basis so that all new people leaders 
joining the organisation, or transitioning into 
people leader roles, experience the same 
development programme. This enables us to 
maintain a consistent approach and a minimum 
benchmark for leadership roles across our 
business.
We have developed Leader Compass, an 
online portal providing ongoing assistance 
to people leaders. The portal is updated 
regularly and provides information, guidance, 
and insights into how people leaders can be 
more effective in their role, and how they can 
support and develop their teams.
In addition, we provide coaching for our 
leaders, offering a comprehensive and 
dynamic approach to leadership that is 
aligned with the unique needs and context 
of each leader, making it a powerful tool 
for fostering leadership excellence and 
behavioural change.
Talent and development
Nurturing our employees to reach their 
full potential is central to our success as a 
business and is a clear focus of our people 
strategy. We offer our employees support 
with their ongoing development through 
several initiatives including:
•	 Professional qualifications that ensure 
individuals have the technical capability 
and competence to carry out their roles 
effectively.
•	 Training delivered both face-to-face and 
virtually with a focus on management and 
leadership capability, professional skills, 
and driving client excellence.
•	 Opportunities to participate in coaching 
and mentoring.
•	 Diversity, equity and inclusion training to 
ensure we continue to maintain an inclusive 
culture for everyone.
•	 Attending industry events and webinars.
•	 Utilising our Apprenticeship Levy to 
provide access to apprenticeships, 
benefitting our teams across marketing, 
finance, HR, operations and client-
facing roles.
On an annual basis, we assess the potential 
of our senior employees and ensure 
development plans are in place. We foster 
a growth mindset culture with on-the-job 
learning and empower people leaders 
to support the personal development of 
their teams.
Performance management
Our performance management framework 
is centred around continuous dialogue to 
encourage ongoing, quality, and robust 
conversations. To drive high performance, 
individual objectives are aligned to business 
functional scorecards and all employees 
are measured against our guiding principles. 
These are the foundation of our culture and 
are the behaviours we expect everyone 
to demonstrate. Our people leaders have 
additional responsibility for effectively 
managing and developing their team and are 
held accountable for investing time and focus 
into the leadership and growth of their people.
This year, we introduced a system to 
document ongoing dialogue and track their 
objectives. Leader Compass equips our 
people leaders with numerous resources 
to facilitate continuous conversations 
and provide support during mid-year and 
year-end performance reviews. These 
performance reviews encourage reflection 
on past performance and set expectations 
for future development, helping us better 
understand and support employees’ career 
aspirations. This process enhances our insight 
into our talent, ensuring the right support is 
given where it is needed, and informs our 
talent mapping and succession planning.
Early careers
We recognise the value in taking on talented 
people at the beginning of their careers and 
our emerging talent programmes are central 
to this. Graduate and trainee programmes 
have long been recognised as a great way 
of bringing in diverse, high-potential talent 
that can contribute to the commercial 
performance of a firm.
Investment20/20
One of the ways we develop our emerging 
talent is through our successful partnership 
with Investment20/20 where, to date, we 
have successfully recruited over 50 trainees 
since 2019. A number of these trainees have 
since taken up full-time positions in a variety 
of roles, including finance, HR, marketing, risk 
and compliance, technology, and client-
facing roles.
Responsible business
Supporting our people
46
Brooks Macdonald Group plc Annual Report and Accounts 2024

Trainees join on an initial 12-month, fixed-
term contract. During this time, they are 
assigned to a specific business area and 
gain the key skills required to carry out their 
role. They also attend events hosted by 
Investment20/20 which are designed to help 
build and develop wider industry knowledge 
and professional skills.
The premise of the scheme is to encourage 
people from diverse socio-economic 
backgrounds to pursue a career in wealth 
management. For school leavers, the 
traineeship offers an alternative to university, 
providing a valuable career path. At Brooks 
Macdonald, this initiative enhances diversity 
at the entry level and allows us to develop 
young talent with no prior experience, 
positively contributing to the broader 
community.
Graduate trainee programme
As part of our Early Talent recruitment 
strategy, we partner with organisations such 
as Investment20/20 to ensure we continue 
to recruit from diverse backgrounds. As a 
firm, we are committed to improving both 
demographic and cognitive diversity of future 
recruits and breaking down barriers in the 
wealth management industry. 
Eight new graduates joined us in September 
2023, with seven enrolled on apprenticeships, 
and one completing a professional 
qualification relevant to their role. Our 
application process was designed to remove 
as much bias as possible from the selection 
process and to align fully with our guiding 
principles and Group capability framework. 
We used a video application process, on the 
Modern Hire platform, and engaged Thrive 
to provide psychometric testing. We looked 
to recruit graduates across our investment 
management, marketing, research, and risk 
and compliance teams, and had more than 
700 applicants across all graduate roles. 
Diversity, Equity and Inclusion (“DE&I”)
We aim to nurture a culture that values 
and supports our people and their views, 
regardless of their background. We are 
committed to creating a culture that is 
Inclusive by Design, in which the diverse 
perspectives, experiences and backgrounds of 
our people are valued and appreciated. 
Our Inclusive by Design philosophy aligns with 
our guiding principles of acting with honesty, 
fairness and clarity in everything we do, 
fostering a more inclusive culture, and driving 
sustainable long-term success by attracting 
and retaining top talent from all backgrounds. 
As part of our commitment to Inclusive by 
Design, our recruitment process is designed 
to ensure we hire the right talent for the role, 
regardless of race, religion or belief, sexuality, 
age, disability, gender, gender identity, marital 
status or pregnancy and maternity. 
We welcome talented people from all 
backgrounds who live and breathe our guiding 
principles and are focused on making a 
difference for our clients. We value different 
ways of working and actively promote 
flexible working. We encourage diverse 
representation through gender-balanced 
shortlists and interview panels and, as part 
of our performance management framework, 
our balanced scorecard for senior managers 
includes specific objectives to increase 
diversity in individual teams. 
We believe this approach will create a truly 
diverse workforce.
We have a suite of policies to support 
nurturing an inclusive culture, including:
•	 Domestic abuse
•	 Menopause at work
•	 Mental health at work
•	 Dignity at work
•	 Gender transitioning guidance
•	 Family leave to include, miscarriage, still 
birth, abortion and babies born prematurely 
or with health issues
To support our continued commitment to 
gender diversity and reducing our gender pay 
gap, we offer enhanced parental and adoption 
leave, supporting with up to six months full pay.
We are fortunate to have several active and 
passionate advocates for diversity, equity 
and inclusion among our people. We still have 
lots more to do as a business and within the 
industry, but we aim to make diversity, equity 
and inclusion central to everything that we do, 
affirming our commitment to being Inclusive 
by Design.
We continue to partner with organisations that 
help to break down barriers, promote social 
mobility, and provide greater representation of 
marginalised groups in our industry. Over the 
last financial year, we have partnered with: 
•	 LGBT Great
•	 City Hive
•	 #10,000blackinterns
•	 Investment20/20
•	 Neurodiversity in Business
•	 Girls Are Investors (“GAIN”)
•	 Talking Talent
•	 Women in Finance Charter
•	 Employers Initiative on Domestic Abuse
Other 
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Financial 
Statements
Governance 
Report
Strategic 
Report
47
Brooks Macdonald Group plc Annual Report and Accounts 2024

Disabled employees
We welcome applications from people with 
disabilities and we ask all candidates if they 
require any adjustments to the recruitment 
process so that they can perform at their 
best at interview. In the event of employees 
becoming disabled during their employment, 
every effort is made to ensure that their 
employment with the Group continues and 
that the right level of support and training is 
arranged. It is the policy of the Group that 
training, skill and career development, and our 
promotion processes must, as far as possible, 
be the same for disabled persons as that for 
other employees.
Gender Pay Gap
In April 2024, we published our gender pay 
gap report, which reflected the remuneration 
paid to our UK-based employees within the 
reporting period up to 5 April 2023.
This year’s results saw an increase in our 
median hourly gender pay gap which is 
the measure that is the most reflective of 
balanced gender representation at all levels 
of the business. We understand the reasons 
for this and know that our pay gaps are 
caused by low levels of female representation 
in our higher-paid commercial roles.
This is an issue common to the wider wealth 
management industry and we are addressing 
this by ensuring that our talent programmes 
that feed these career pathways are gender-
balanced from the outset.
In September 2023, we were delighted to 
welcome a gender-balanced intake of front 
office graduate trainees who we hope will 
grow their careers with us.
Flexible working and wellbeing
We take a flexible approach to working which 
we see as an important factor in attracting 
and retaining the best talent, and a key 
enabler to improving diversity, equity and 
inclusion. 
We are focused on empowering our leaders 
and our people to work in the way that enables 
their teams to be at their best, to deliver 
exceptional service to our clients, and ensure 
our people are provided with opportunities for 
learning, collaboration, and innovation.
Recognising and rewarding our people
We prioritise supporting our people to 
be their best for our clients, shareholders, 
families, and the communities we serve. We 
understand that caring for our employees’ 
wellbeing, offering competitive rewards, and 
providing compelling opportunities are crucial 
elements in this. 
We continuously review our total rewards 
package to ensure it meets the evolving needs 
of our employees. This includes policies on 
holiday and family leave that help our staff stay 
energised and productive, as well as providing 
insurances and other products with leading 
levels of benefit and coverage. 
Our Inclusive by Design principles guarantee 
that the vast majority of benefits are 
consistent across all employees, regardless 
of role and seniority. For example, this year 
we increased holiday entitlement to 30 days 
for all full-time employees and standardised 
pension contributions. 
Employee engagement in Company share 
ownership remains strong, with over 60% 
of eligible employees participating in our 
Sharesave schemes. This demonstrates a 
collective commitment to both work towards 
and share in the Group’s success.
To ensure our pay is fair and competitive, 
we conduct annual benchmarking and 
assess individual contributions through a 
collaborative performance management 
approach. New roles are benchmarked 
during the design, and all salaries and total 
compensation are reviewed annually.
Our discretionary bonus scheme is a key 
element in attracting, engaging, and retaining 
talent. It is designed to align with our strategic 
and commercial goals, regulatory best 
practice, and the needs of our clients. Our 
guiding principles ensure that bonuses are 
awarded based on appropriate behaviours 
and non-financial performance. 
In addition to pay and benefits, we 
celebrate individual and team successes, 
recognising and honouring achievements to 
foster a supportive and motivating working 
environment.
Responsible business
Supporting our people
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Brooks Macdonald Group plc Annual Report and Accounts 2024

Responsible business
Supporting our community
Following a thorough nomination 
process, our employees were given 
the opportunity to vote for the two 
charities they wanted to support. 
This democratic approach 
ensured that the selected charities 
resonated with our guiding 
principles and the passions of our 
team. The chosen charities reflect 
our collective commitment to 
making a difference.
The Wave Project – our sponsorship helps 
The Wave Project provide surf therapy 
programmes that improve the mental health 
and wellbeing of young people by harnessing 
the therapeutic benefits of the ocean and the 
camaraderie of surfing.
Great Ormond Street Hospital (“GOSH”) – 
GOSH is a renowned children’s hospital that 
provides world-class care and pioneering 
treatments for seriously ill children. Our 
sponsorship helps fund vital medical 
research, advanced equipment, and family 
support services.
We are proud of the great fundraising BM Charities 
does to support our chosen charities. 
One of the highlights of the year was the Around 
the Island Mallorca Cycle Challenge, a gruelling ride 
that covered the entire perimeter of Mallorca in 
just over three and a half days. This impressive feat 
not only tested the physical endurance of those 
taking part, but also their commitment to making 
a difference. The challenge successfully raised 
£23,000, showcasing the dedication and generosity 
of everyone involved.
In addition to the cycle challenge, BM Charities 
organised Miles for Smiles, a three-week fundraising 
campaign. This inclusive event invited everyone to 
participate by recording miles and minutes of any 
fundraising activities they engaged in. For every 
mile or minute recorded, we donated £1. Through 
this initiative, and with the help of our matched 
fundraising efforts, we were able to donate £17,500 
to each charity.
The BM Charities committee ensures that our 
fundraising activities are inclusive and engaging, 
offering opportunities for everyone to get involved 
regardless of their fitness level or availability. They 
also liaise with our chosen charities to understand 
their needs and how we can best support them, 
ensuring that our contributions make a meaningful 
impact.
The BM Foundation is dedicated to making a significant 
impact on our local communities, and the cornerstone 
of our funding comes from the generosity of our 
employees through the “Give As You Earn” programme. 
This initiative allows employees to donate a portion 
of their salary directly to the foundation on a regular 
basis. By opting into this programme, employees 
can contribute to the foundation seamlessly and 
consistently, making philanthropy an integral part of their 
professional lives.
When an employee identifies a local charity or 
community initiative in need of support, they can 
approach the foundation directly with their request. 
The foundation reviews these requests carefully, 
considering the impact and reach of each proposed 
donation or sponsorship. By involving employees in the 
decision-making process, we ensure that our charitable 
contributions resonate deeply with our people and 
address genuine community needs.
This collaborative model fosters a strong culture of 
giving within the Group. Employees feel empowered to 
advocate for causes they care about, and the foundation 
benefits from a diverse array of perspectives, leading 
to well-rounded and impactful philanthropic efforts. 
Ultimately, the BM Foundation aims to create a positive 
and lasting difference in our communities, driven by 
the collective goodwill and active participation of our 
employees.
Charitable donations
£82,000
Other 
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Report
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Brooks Macdonald Group plc Annual Report and Accounts 2024

We are driven by our guiding principles to 
make a positive impact and we encourage 
our staff to give something back through 
charitable and voluntary activities.
Adaptive Grand Slam partnership
We continued to build our partnership with 
the charity Adaptive Grand Slam (“AGS”), an 
inspiring charity founded by Martin Hewitt. 
After sustaining life-changing injuries in 
Afghanistan that left his right arm paralysed 
and ended his military career, Martin turned 
his focus to establishing AGS. This remarkable 
organisation aims to inspire and support the 
disabled community through extraordinary 
challenges and adventures.
The mission of AGS resonates deeply with 
our core values at Brooks Macdonald. Our 
commitment to do the right thing and make 
a difference align perfectly with AGS’s 
dedication to helping disabled people 
overcome obstacles and achieve their 
goals. This synergy extends to our work in 
personal injury investment. By collaborating 
with legal professionals and expert witness 
financial advisers, we provide comprehensive 
support to individuals rebuilding their lives 
after serious injuries. Our partnership with 
AGS underscores our dedication to making a 
positive impact on the lives of those affected 
by serious injury.
Responsible business
Supporting our community
Charity event: around the island Mallorca cycle challenge
This year, a group of employees embarked on 
an epic adventure, taking on the Around the 
Island Mallorca Cycle Challenge as part of our 
Group’s fundraising efforts. Over the course of 
just three and a half days, the team cycled the 
entire perimeter of Mallorca, braving the island’s 
renowned rugged terrains and steep inclines.
Each day, riders chose between two routes 
tailored to different skill levels, ensuring everyone 
could soak in Mallorca’s breathtaking landscapes 
whilst pushing their physical limits. This event 
wasn’t just about the ride; it was a unique chance 
for colleagues from various regions and offices to 
connect in extraordinary ways.
As the roads got tougher, the spirit of teamwork 
shone through. Participants cheered each other 
on, fostering new, invaluable connections. The 
camaraderie extended off the bike as well, with 
everyone coming together to celebrate their hard-
earned accomplishments.
This challenge underscored the incredible 
dedication and spirit of the people at Brooks 
Macdonald. Despite the gruelling demands, the 
joy and satisfaction were evident, and the team’s 
collective efforts raised over £23,000 for our two 
chosen charities - surpassing our initial fundraising 
goal by a significant margin.
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Brooks Macdonald Group plc Annual Report and Accounts 2024

Responsible business
Supporting our environment
Highlights
We are a responsible Group committed to improving our environmental and social impact.
Operational emissions
In comparison with the previous financial 
year our overall energy consumption has 
decreased by 14% or 122 MWh, and our total 
greenhouse gas emissions have decreased 
by 16% for electricity and 35% for gas. This 
year our energy consumption has dropped 
for electricity and gas due to a change in our 
workplace strategy. 
We are deeply committed to understanding 
and mitigating the environmental impact 
of our operations. In line with the 
recommendations of the Task Force on 
Climate-related Financial Disclosures 
(“TCFD”), we have undertaken a 
comprehensive assessment of our Scope 1, 
2, and 3 emissions. This assessment is crucial 
in identifying the steps necessary to achieve 
the significant carbon reductions required to 
reach our goal of net zero emissions by 2030. 
By analysing our direct and indirect 
emissions, we continue to develop targeted 
strategies that not only address our current 
environmental footprint but also pave the 
way for a more sustainable future. These 
efforts reflect a steadfast dedication to 
environmental stewardship, ensuring that our 
business practices contribute positively to 
the global fight against climate change. 
Our target remains to be net zero across all 
our operations by 2030. By the end of 2025, 
we will set out a clear plan for how we will 
achieve this, which will include our short-
term and long-term greenhouse gas (“GHG”) 
emission reduction goals. These goals will 
provide the direction and prioritisation 
needed to accurately calculate our emissions. 
Our progress toward our GHG reduction 
targets will be tracked and communicated 
through annual public reporting, aligned with 
Article 4.9 of the Paris Agreement. 
ESG Advisory Committee
The sustainability landscape is constantly 
evolving – what is considered a differentiator 
today could become a standard expectation 
tomorrow. It is therefore imperative to look 
ahead and continuously challenge our approach.
To advance our ESG agenda, we have 
established the ESG Advisory Committee 
(“ESGAC”), comprising senior business 
representatives from across the Group. 
Historically, ESG values have been integrated 
into our centralised investment processes and 
across all areas of the business. However, until 
the establishment of the ESGAC, these efforts 
had not been consolidated. We believe that 
now is the appropriate time to develop a 
strategic framework for the firm, which will 
be led by the ESGAC and encompass all 
corporate functions.
The ESGAC is reviewing existing initiatives 
to develop a preliminary strategic framework 
and provide recommendations for the 
business moving forward. The three areas 
of focus within the strategic framework 
are responsible investing, corporate and 
operational, and people and charity.
Advancing sustainability in facilities 
management 
We have implemented a range of practices 
designed to enhance the environmental 
performance of our facilities management. 
Recognising the importance of sustainable 
operations, we have focused on optimising 
resource efficiency, reducing our carbon 
footprint, and promoting eco-friendly initiatives.
Our property strategy is reviewed annually and 
continually updated to safeguard the health, 
safety and welfare of colleagues, as well as 
considering the bigger picture and the future 
view in terms of environmental credentials. 
We focus on providing offices that boost 
engagement, trust, energy, commitment, and 
productivity by selecting properties that offer 
a flexible, hybrid approach.
We have reduced our offices to 14 across the 
UK, expanding our serviced office strategy. 
By leveraging the inherent efficiencies and 
sustainability-focused operations of serviced 
offices, we can significantly reduce our 
environmental footprint whilst maintaining 
operational flexibility and resilience.  
Benefits include:
•	 Resource efficiency: serviced offices 
maximise resource use through shared 
amenities and services, reducing the overall 
consumption of energy, water, and other 
resources per occupant.
•	 Reduced carbon footprint: with flexible 
leasing options, we can right-size our 
office space, minimising the environmental 
impact associated with maintaining under-
utilised areas.
•	 Waste reduction: shared facilities 
implement robust recycling and waste 
management programmes, leading to more 
efficient waste reduction practices.
•	 Sustainable infrastructure: our serviced 
office providers prioritise sustainability in 
their building operations, employing energy-
efficient lighting, heating, and cooling 
systems, and using eco-friendly materials.
122MWh
Overall energy  
consumption decrease 
35%
Total greenhouse gas 
emissions decrease for  
gas consumption
16%
Total greenhouse gas 
emissions decrease for 
electricity consumption
14%
Overall energy  
consumption decrease
•	 Flexibility and adaptability: the ability 
to scale office space up or down as 
needed reduces the necessity for new 
construction, which in turn decreases the 
environmental impact associated with 
building new facilities. When we buy new 
materials, we prioritise carbon neutrality 
and make sure we use the most sustainable 
products available, with long lifecycles and 
made from reclaimed and reused materials.
Other 
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51
Brooks Macdonald Group plc Annual Report and Accounts 2024

Environmentally friendly waste 
management
Our commitment to sustainability is reflected 
in our environmentally friendly waste 
management practices.
•	 Minimal packaging: we prioritise the use of 
minimal packaging for all our products and 
supplies. By reducing packaging materials, 
we cut down on waste and lower our 
overall carbon footprint associated with the 
production and disposal of materials.
•	 Chemical-free Aquasmart machines: we 
have integrated chemical-free Aquasmart 
machines into our cleaning protocols. 
These machines use advanced technology 
to provide effective cleaning without 
harmful chemicals, reducing environmental 
pollution and enhancing indoor air quality.
•	 Recycling office furniture: we are dedicated 
to recycling office furniture whenever 
possible. By refurbishing and reusing 
existing pieces, we minimise waste and the 
demand for new resources. This practice 
extends the lifecycle of our furniture and 
supports a circular economy.
•	 Furniture donation: where furniture cannot 
be recycled internally, we donate usable 
items to local charities and community 
organisations. This diverts waste from 
landfills and also supports those in need, 
fostering a culture of community support 
and sustainability.
Environmentally friendly  
procurement processes
Our commitment to sustainability extends 
to our procurement processes where we 
emphasise environmentally friendly and 
ethical practices. We prioritise working with 
suppliers who adhere to ethical business 
standards, such as paying a living wage and 
maintaining fair labour practices. This ensures 
that our supply chain supports not only 
environmental sustainability but also social 
responsibility. 
We actively seek out and prioritise the use of 
carbon-neutral products in our operations. 
By choosing suppliers and products that 
are committed to reducing their carbon 
emissions, we contribute to the global effort 
to combat climate change and promote 
sustainable practices.
Our commitment to sustainability is reflected 
in our product choices. For example, we use 
pens made from bamboo, a highly renewable 
resource, and notebooks are crafted from 
recycled bottles.
Energy consumption and greenhouse  
gas emissions
In comparison with the previous financial 
year our overall energy consumption has 
decreased by 14% or 122 MWh, and our total 
greenhouse gas emissions have decreased 
by 16% for electricity and 35% for gas. This 
year our energy consumption has dropped 
for electricity and gas due to a change in our 
workplace strategy. 
We have enhanced our data collection 
capabilities regarding flights and hotel visits 
and, consequently, we have added last year’s 
figures to incorporate this additional data, 
ensuring a fair and accurate comparison.
Responsible business
Supporting our environment
Energy Consumption  
(MWh)
GHG Emissions  
(tCO2e)
Source of Energy and Emissions
2024
2023
2024
2023
Combustion of Natural Gas
57.70
89.55
10.56
16.35
Combustion of Biogas
20.34
22.09
0.004
0.005
Scope 1 Total
78.04
111.64
10.56
16.36
Generation of Purchased 
Electricity
401.11
508.50
83.06
98.33
Of Which from renewable 
sources
391.67
484.59
–
–
Scope 2 Total (Market Based)
401.11
508.50
83.06
98.33
Combustion of Fuel in Staff 
Vehicles
280.65
261.82
68.03
65.48
Hotel Stays
–
–
8.67
11.77
Business Travel by Third-party 
Services (Rail)
–
–
1.54
1.10
Business Travel by Third-party 
Services (Air)
–
–
15.58
22.58
Scope 3 Total
280.65
261.82
93.82
100.93
Grand Total
759.80
881.96
187.44
215.62
Renewable supplies
 
 
(81.10)
93.71
Carbon Offset Projects
 
 
–
6.95
Net Total
 
 
106.34
114.96
Intensity per 1000 m2 Gross Floor 
Area
162.73
200.17
22.77
26.09
Intensity per £m Turnover
 5.92
7.22
 0.83
0.94
Data for nine electricity supplies and three of our gas supplies have been estimated due to the availability of the data. 
These estimations equate to 58,950.2 kWh of the Company’s electricity consumption (15%) and 10,258 kWh of the gas 
consumption (13%). Location-based kgCO2e/kWh conversion factors for the average UK grid supply have been used to 
calculate greenhouse gas emissions from electricity and natural gas consumption. Emissions for renewable supplies have been 
deducted to give the net market-based emissions. Landlord usage has also been included in this year’s figures and will be 
included moving forward.
All conversion factors and fuel properties used in this disclosure have been taken from the 2023 “UK Government Greenhouse 
Gas Conversion Factors for Company Reporting” published by the Department for Energy Security and Net Zero (“DESNZ”) 
and the Department for Environment, Food and Rural Affairs (“DEFRA”). All greenhouse gas emissions have been expressed in 
terms of their carbon dioxide equivalence. 
52
Brooks Macdonald Group plc Annual Report and Accounts 2024

Summary disclosure against TCFD recommendations
In accordance with the recommendations 
of the Task Force on Climate-related 
Financial Disclosures (“TCFD”) and the FCA 
listing rule 9.8.6R(8), we are committed to 
providing transparent and comprehensive 
disclosures on how climate-related risks and 
opportunities impact our business. 
We are pleased to present our second report 
on climate-related disclosures which can be 
viewed in full on our website. 
We have a fiduciary duty on behalf of our 
clients to consider all long-term risks that 
may impact their investments. By integrating 
climate considerations into our business 
strategy, governance structures and risk 
management processes, we are ensuring the 
long-term resilience of our organisation whilst 
supporting the global transition to a low-
carbon economy. 
The following table gives a summary of our 
material disclosures and directs readers 
to the relevant pages in this report. This 
summary disclosure is structured around 
the four pillars of the TCFD framework: 
governance, strategy, risk management, and 
metrics and targets.
Governance
The Board’s role in oversight 
The Board bears ultimate responsibility for the oversight and management of the business 
and is assisted in this by its Committees. During the year the Board and its Committees have 
received updates on climate-related matters, including an external presentation on climate-
related risks and opportunities. In addition, the TCFD report has been reviewed by the Audit 
Committee and signed off by the Board. The regular monitoring of progress against climate 
goals and targets is delegated to the Investment Committee with the Co-CIOs able to 
escalate any matters that require further attention to the CEO directly. 
Management’s role in assessing risks  
and opportunities
The Board has delegated overall responsibility for the delivery of the Group’s strategy to 
the Group CEO and the Executive Committee who have ultimate responsibility for the 
integration of climate risks and opportunities across the business, and for bringing climate-
related matters to the Board. The Executive Committee delegates responsibility to a 
range of management committees that operate across the Group and are accountable for 
managing the areas of the business that may affect, or be affected by, climate change.
Strategy
Climate-related risks and opportunities
Our view is that the Group is most vulnerable to climate risks through its investments. 
Operationally, we consider that the Group is most directly exposed to transition risk, 
with regulatory developments a more material issue for the firm than the physical risks of 
climate change. In future, the identification exercise will be developed and reviewed by the 
Executive Risk Management Committee (“ERMC”).
Impact on our businesses, strategy  
and financial planning
We have conducted an annual assessment of the exposure of our investment holdings to 
physical and transition risks under multiple climate scenarios. The analysis confirms that an 
orderly transition is key to preserving value. 
Resilience based on scenarios,  
including a 2oC or lower scenario
To manage the physical climate-related risks facing our direct operations, we have an 
established Operational Resilience programme, and our key response to the transition risks 
facing our operations is our net zero by 2030 target. For our investments, we manage our 
climate-related risk through ESG integration, engagement and voting. This is outlined in the 
Risk Management section of the entity-level TCFD report. 
Other 
Information
Financial 
Statements
Governance 
Report
Strategic 
Report
53
Brooks Macdonald Group plc Annual Report and Accounts 2024

Risk Management
Processes for identifying and assessing 
climate-related risks
As part of our established Operational Resilience Programme, at the present time, our 
assessment has suggested that the Group’s operations are not materially exposed to acute 
physical risks due to the low risk of extreme weather events in any of our office locations 
and third-party supplier locations. However, such events could have a material impact on our 
ability to deliver our services.
Processes for managing  
climate-related risks
Our main approach to managing the transition risks of climate change for our operations is 
our net zero by 2030 strategy.
How we integrate these risks into our 
overall risk management
To advance our ESG agenda, we have established the ESG Advisory Committee (“ESGAC”), 
comprising senior business representatives from across the Group. The three areas of focus 
within the strategic framework are responsible investing, corporate and operational, and 
people and charity.
Metrics and Targets
Disclose the metrics and targets used 
to assess and manage relevant climate-
related risks and opportunities where 
such information is available.
The Group uses various metrics to measure and manage the climate-related impacts and 
risks of its investments, including weighted average carbon intensity, financed emissions, and 
financed emissions per M$ invested. These are informing progress towards setting climate-
related targets.
The Group has also disclosed its emissions produced through its own operational activities. 
These are disclosed in the full report, as well as our Responsible business report on pages 51 
and 52. This data will allow us to set emission-based targets on our journey to achieving net 
zero in our operations by 2030.
Summary disclosure against TCFD recommendations
54
Brooks Macdonald Group plc Annual Report and Accounts 2024

Climate-related opportunities and risks 
We have summarised the key climate risks and opportunities below. Our short-term horizon looks at a 0-10 year period, our 
medium-term horizon looks forward 10-20 years and our long-term horizon looks forward at a time horizon of 20+ years.
Key: Low exposure Medium exposure High exposure
Opportunities
Time horizon
0-10 years
10-20 years
20+ years
Estimated impact
Products and services
Investments: Increased reputation, market share and revenues from capitalising on shifting consumer demand for sustainable 
investment offerings.
Medium
Medium
Resource efficiency
Operations: Opportunity to reduce operating costs by ensuring offices are more energy efficient and reducing waste emissions.
Medium
Medium
Markets
Investments: Opportunity to diversify activities and access new markets, increasing reputation and revenue from newly identified 
low- carbon investment opportunities.
High
High
Resilience
Operations: If BM applies measures to mitigate against the negative impacts of a transition towards a low-carbon economy, and 
implements climate-related adaptation measures, this could lead to increased organisational resilience.
Medium
Medium
Risks
Transition risks
Time horizon
0-10 years
10-20 years
20+ years
Estimated impact
Policy and legal
Investments: Portfolio company failure to fully respond to climate regulations which could lead to increased costs e.g. high carbon offset 
costs and decreased asset valuations.
Medium
Medium
Medium
Investments and operations: Increased climate-related regulatory and reporting requirements may lead to increased operational costs 
for the Group.
Low
Low
Other 
Information
Financial 
Statements
Governance 
Report
Strategic 
Report
55
Brooks Macdonald Group plc Annual Report and Accounts 2024

Time horizon
0-10 years
10-20 years
20+ years
Estimated impact
Market risk
Investments: Assets with exposure to climate-related market risks may suffer poor performance during a transition to a lower carbon 
economy, affecting the Group’s portfolio returns and client outcomes.
Medium
Medium
Medium
Investments: Climate change, net zero and associated regulatory developments drive client appetite for investment propositions that 
we do not provide, leading to lower revenue and poor client outcomes.
Medium
Medium
Technology
Investments: As technology develops, asset-intensive firms such as those in automotive, manufacturing and utilities sectors may have 
large capital expenditures to upgrade equipment to align with efficiency requirements or to retain consumers increasingly interested in 
lower-carbon options. This could lead to increased costs, decreased revenues and decreased asset valuations.
High
High
High
Investments: As new technology is required to evolve and implement our responsible investment practices, this may lead to increased 
resource and expertise requirements, additional costs and operational challenges.
High
High
Reputational
Investments: Portfolio companies whose response to the climate challenge is perceived as inadequate could suffer decreased revenues 
and asset valuations. This in turn could negatively impact the Group’s AUM and revenue.
Medium
Medium
Investments: Clients feel misled by our responsible investment propositions, leading to lower confidence and reduced revenue. 
High
High
Investments and operations: The risk that clients perceive our response to climate-related challenges as inadequate, leading to a loss in 
market share.
High
High
Physical Risks
Time horizon
0-10 years
10-20 years
20+ years
Estimated impact
Acute
Investments: Portfolio companies may face increased capital costs due to damage to infrastructure, increased insurance premiums, 
supply chain disruptions and impacted access to resources such as clean water.
Medium
Medium
Operations: Buildings and supply chain are impacted by extreme weather and extreme heat caused by climate change. This could result 
in water shortages, limited employee travel, office inaccessibility and power outages that affect service delivery.
Medium
Medium
Chronic
Investments: Long-term shifts in climatic patterns may have wide-ranging impacts on the global economy and geopolitical tensions, 
leading to increased operational costs and potential disruption to commercial activity.
High
Summary disclosure against TCFD recommendations
56
Brooks Macdonald Group plc Annual Report and Accounts 2024

Governance structure for  
climate-related matters
We recognise the importance of governance 
in establishing transparency, accountability, 
and good conduct. Effective governance 
enables us to better manage risks and make 
business decisions accordingly, leading to 
improved investor confidence. The section 
below outlines how our governance structure 
helps us address climate-related risks and 
opportunities.
The Board bears ultimate responsibility 
for the oversight and management of 
the business and is assisted in this by its 
Committees. During the year the Board and 
its Committees have received updates on 
climate-related matters, including an external 
presentation on climate-related risks and 
opportunities. In addition, the TCFD report 
has been reviewed by the Audit Committee 
and signed off by the Board. The regular 
monitoring of progress against climate goals 
and targets is delegated to the Investment 
Committee with the Co-CIOs able to 
escalate any matters that require further 
attention to the CEO directly.
The Board has delegated overall 
responsibility for the delivery of the Group’s 
strategy to the Group CEO and the Executive 
Committee who have ultimate responsibility 
for the integration of climate risks and 
opportunities across the business, and for 
bringing climate-related matters to the 
Board. The Executive Committee delegates 
responsibility to a range of management 
committees that operate across the Group 
and are accountable for managing the areas of 
the business that may affect, or be affected 
by, climate change.
The Remuneration Committee incorporates 
climate-related goals into the long-term 
incentive plans (“LTIP”) of the Group’s 
Executive Directors. 
The Risk and Compliance Committee 
reviews quarterly reports on key risks 
impacting the business.
The Audit Committee oversees the 
principles, policies, and practices adopted in 
the preparation of the Financial statements 
of the Group and assesses whether annual 
Financial statements comply with statutory 
requirements including TCFD disclosures.
The Executive Committee (“ExCo”) 
provides support for the oversight and 
management of the strategic and operational 
authorities delegated to the CEO by the 
Group Board. Chair: CEO.
The Executive Risk Management 
Committee (“ERMC”) has responsibility for 
ensuring the effective management of risk 
throughout the Group, in line with the risk 
appetite and risk management framework 
approved by the Board. Chair: Chief Risk 
Officer.
Management Committee and COO Risk 
Committee (“ManCo”) is responsible for 
oversight of ESG and climate-related risks 
and opportunities in the Group’s operational 
activities. The Committee also maintains 
oversight of reported incidents relating 
to climate and environment. Chair: Chief 
Operating Officer.
The Investment Committee oversees 
the execution of the firm’s responsible 
investment policy, which includes climate-
related considerations and is updated on an 
annual basis. Chair: External Adviser.
ESG Advisory Committee (“ESGAC”) 
is a newly established Committee and is 
comprised of senior business representatives 
to drive forward the ESG/responsible 
business agenda for the Group, spanning 
operations, investments and people and 
community. Members include representatives 
from Central Research, Risk, HR, Marketing, 
Operations and Workplace and Facilities. The 
group meets no less than four times a year. 
Chair: Co-CIO and Chief Operating Officer.
Other 
Information
Financial 
Statements
Governance 
Report
Strategic 
Report
57
Brooks Macdonald Group plc Annual Report and Accounts 2024

Governance structure for climate-related matters
Summary disclosure against TCFD recommendations
BMG Board
Risk and Compliance 
Committee
Remuneration 
Committee
CEO 
Executive Risk 
Management 
Committee
Chair:  
Chief Risk Officer
COO  
Risk Committee
Chair:  
Chief Operating 
Officer
Investment  
Committee
Chair:  
External Adviser
ESG Advisory 
Committee
Chair:  
Co-CIO  
and COO
COO 
Management 
Committee
Chair: 
Chief Operating 
Officer
Executive  
Committee
Chair: 
 CEO 
Audit 
 Committee
 Board 
 Board Committee 
 CEO 
 Executive Committee 
 Executive Sub-Committee
58
Brooks Macdonald Group plc Annual Report and Accounts 2024

60
Introduction to Corporate governance
62
Board of Directors
65
FY24 Company timeline
66
Board overview
67
Board and Committee structure
70
Case study
71
Audit Committee report
75
Nomination Committee report
78
Remuneration Committee report
97
Risk and Compliance Committee report
100
Report of the Directors
102
Statement of directors’ responsibilities of the financial statements
103
Independent Auditors’ report
Governance 
report
Other 
Information
Financial 
Statements
Governance 
Report
Strategic 
Report
59
Brooks Macdonald Group plc Annual Report and Accounts 2024

Introduction to Corporate governance
The Brooks Macdonald Board is committed to 
maintaining a strong governance framework to 
support our mission to protect and enhance 
our clients’ wealth.
As such, the Board has responsibility for 
promoting the long-term strategy and success 
of the Group by providing leadership, shaping 
the Group’s culture, and agreeing the risk 
appetite and the appropriate systems of 
control for risk management. The Board is 
also focused on ensuring that the risk and 
compliance framework is appropriately 
embedded within the Group’s day-to-day 
activities. This year has seen the appointment 
of a new Chair, with the details of his 
appointment being found in the Nomination 
Committee report on pages 75 to 77. The 
existing members of the Board suggested 
the qualities and attributes they felt that the 
new Chair would need in order to improve 
the collective strength and balance of skills 
and experience of the Board. The recruitment 
process then focused on candidates with 
these qualities and this resulted in the 
appointment of Maarten Slendebroek as our 
new Chair. Then, in June, our CEO, Andrew 
Shepherd, announced that he would be retiring 
in September after spending 22 years with 
the Company. The Board had been greatly 
impressed with the contribution made by 
Andrea Montague during her first year as Chief 
Financial Officer and so, while other options 
were considered, it was an easy decision for 
the Nomination Committee to recommend her 
as Andrew’s successor. 
The Board delegates the day-to-day 
management of the Group to the CEO, who is 
supported by an Executive Committee. 
As well as having operational oversight of the 
Group’s day-to-day activities, the Executive 
Committee focuses on the formation and 
implementation of the Group’s strategy 
and makes decisions that are not otherwise 
reserved for the Board. The Executive 
Committee meets regularly, with a mixture 
of formal and informal scheduled meetings, 
together with ad hoc meetings as required.
The Group’s Board and Committee structure 
is detailed on pages 67 to 69, together with 
the biographies of Board and Committee 
members on pages 62 and 63. 
The roles and responsibilities of each of the 
Committees, and the activities carried out 
during the year, are set out in the reports 
of the respective Committee Chairs. The 
Company Secretary also plays a role in 
ensuring that Board procedures are complied 
with, and applicable rules are followed.
The Board, on the recommendation of the 
Nomination Committee, considers that all the 
Non-Executive Directors are independent. 
While it can vary through the year, typically, the 
Company would expect each Non-Executive 
Director to devote around two days per 
month to the Group’s business. All Board 
members are required to disclose any external 
positions or interests that might conflict with 
their directorship of Brooks Macdonald, prior 
to their appointment and, thereafter, on a 
continuous basis so that any potential conflict 
can be properly assessed. If any conflicts of 
interest do arise, then they can generally be 
managed by due process.
UK Corporate Governance Code 
Compliance Statement
The Group follows the 2018 UK Corporate 
Governance Code (“the Code”). This report, 
together with the Report of the Directors 
and the Strategic report, describes how 
the Group has applied the principles and 
complied with the provisions of the Code, or 
sets out explanations of where the Group is 
not complying with the Code. A copy of the 
Code can be found on the Financial Reporting 
Council’s website at www.frc.org.uk. The Group 
confirms that it intends to follow the updated 
2024 UK Corporate Governance when that 
version of the Code comes into effect for our 
accounting period beginning on 1 July 2025. 
60
Brooks Macdonald Group plc Annual Report and Accounts 2024

Implementation of the 2018 UK Corporate Governance Code
Section of the Code
How Brooks Macdonald have applied the Code
Board leadership and 
company purpose
The Board seeks to promote the long-term sustainable success 
of the Company, setting out the Company’s purpose, values 
and strategy and ensuring that these and the Company’s culture 
are aligned.
Division of 
responsibilities
The Group Board, led by the Chair, sits at the top of the 
Company’s governance framework. The Board and its 
Committees have clearly defined roles, with the list of matters 
reserved for the Board and the Committees’ terms of reference 
being available on the Company’s website. The majority of the 
Board are independent Non-Executive Directors.
Composition, succession 
and evaluation
The Nomination Committee oversees formal procedures 
both to evaluate the Board and to ensure its composition 
provides an appropriate balance of skills and experience. It 
also considers succession planning within the Group. The 
Company seeks to promote diversity at both Board and senior 
management level. 
Audit, risk and  
internal control
The Board and its Committees oversee procedures and 
processes by which the Company manages the risks it is 
willing to take in order to achieve its long-term objectives. 
This includes ensuring the independence and effectiveness 
of the internal and external audit functions and monitoring the 
integrity of the Company’s financial statements and formal 
announcements. 
Remuneration
The Board and the Remuneration Committee develop and 
oversee policies and practices that are designed to promote 
the Company’s strategy and its long-term success, and to 
align the interests of senior management with those of the 
Company’s shareholders. 
  Read more
about our Board overview 
on page 66 and Committee 
structure on pages 67 
to 68 plus reports of the 
Committees on pages 
71 to 99
  Read more
about our Board 
composition on page 68 and 
Nomination Committee on 
pages 75 to 77
  Read more
about our Audit Committee 
on pages 71 to 74 and Risk 
and Compliance Committee 
on pages 97 to 99
Other 
Information
Financial 
Statements
Governance 
Report
Strategic 
Report
61
Brooks Macdonald Group plc Annual Report and Accounts 2024

Chair
Executive Directors
Maarten Slendebroek
Chair  
Board of Directors
Andrew Shepherd
CEO
Andrea Montague
CEO Designate and  
Chief Financial Officer
Key skills and experience
Distinctive people leader, fostering 
collaboration and driving innovation across 
diverse and dynamic teams.
Over 30 years of experience in financial 
services, with deep knowledge of financial 
planning and investment management.
Deep affinity with the Brooks Macdonald 
culture, driving the Group’s commitment to 
client service and growth.
Andrew joined Brooks Macdonald in 2002 
and was appointed CEO in 2021. 
He has held numerous roles across the 
Group, including MD of Brooks Macdonald 
Asset Management Limited, CEO of Brooks 
Macdonald International Limited and Group 
Deputy CEO (between 2015 and 2021).
Andrew has worked in investment 
management and financial services since 
1994. Prior to joining Brooks Macdonald, 
Andrew worked at Shepherd Associates 
Financial Management, holding the position 
of Investment Director.
Andrew is also a Member of the Board of the 
Personal Investment Management & Financial 
Advice Association (“PIMFA”).
Key skills and experience
Substantial strategic leadership experience 
in the UK long-term savings and asset 
management industry.
Commercially and client focused to deliver 
improved tangible performance value and 
outcomes.
Significant expertise of delivering 
transformational change in a highly 
regulated environment. 
Andrea joined Brooks Macdonald in August 
2023 as Chief Financial Officer, and was 
appointed CEO Designate from 1 July 2024, 
assuming the role of CEO from 1 October 
2024, subject to regulatory approval.
Andrea brings an impressive track record 
and experience of operating at Board and 
Executive level across the UK long-term 
savings and asset management sector.
Before joining Brooks Macdonald, Andrea was 
Group Chief Risk Officer at Aviva, where she 
had previously been Group Chief Financial 
Controller. Prior to that, Andrea has held 
senior leadership roles including Deputy 
Group CFO at Royal London and Group Chief 
Internal Auditor at Standard Life plc.
Andrea trained as a chartered accountant at PwC.
Key skills and experience
Open, inclusive, collaborative leadership style 
enabling high-quality debate and decision-
making at board level.
Experience of initiating M&A projects  
across jurisdictions.
Significant experience of asset and wealth 
management, including administration and 
portfolio management systems.
Maarten joined Brooks Macdonald in November 
2023 as a Non-Executive Director, taking over as 
Chair in March 2024.
Maarten has extensive experience in financial 
services, including as CEO of Jupiter Fund 
Management for five years from 2014 until 2019, 
having joined the firm as Strategy and Distribution 
Director in 2012. Prior to that, he worked at Blackrock 
and predecessor companies from 1994, holding 
several positions including head of BlackRock 
Solutions EMEA and head of International Retail.
Maarten started his career in 1987 as an equity 
analyst at Enskilda Securities in London. He is Chair 
of the Supervisory Board of Robeco, a global asset 
management company with its HQ in Rotterdam, 
and Chairman of Mintus, a London-based art 
investment fintech start-up. Maarten is also 
a Non-Executive Director of Law Debenture 
Corporation plc.
  Read more 
about our corporate 
governance on pages 
60 and 61
  Read more 
about our Nomination 
Committee’s activities 
over the year on pages 
75 to 77
  Read more 
about our Remuneration 
Committee’s activities 
over the year on pages 
78 to 96
  Read more 
about our Risk 
and Compliance 
Committee’s activities 
over the year on pages 
97 to 99
The Directors of the Company who were in office during the year and up to the date of signing the Consolidated financial statements are documented below.
62
Brooks Macdonald Group plc Annual Report and Accounts 2024

Non-Executive Directors
Robert Burgess
Senior Independent  
Non-Executive Director
Dagmar Kershaw
Independent  
Non-Executive Director
John Linwood
Independent  
Non-Executive Director
James Rawlingson
Independent  
Non-Executive Director
Key skills and experience
Brings significant executive and  
non-executive experience to the Board  
and the role of Risk and Compliance Chair.
Broad financial services experience, 
particularly in wealth management, asset 
management, banking and fintech.
Significant experience of high-growth 
businesses.
Robert joined Brooks Macdonald as a 
Non-Executive Director in August 2020 and is 
Chair of the Risk and Compliance Committee 
and a member of the Audit, Remuneration and 
Nomination Committees. Robert was appointed 
Senior Independent Director in May 2023.
Currently a Non-Executive Director at 
OakNorth Bank, Robert chairs both the Risk 
and Compliance Committee and the Credit 
Committee. Robert is also the Chairman of 
Invest & Fund, a specialist fintech business.
Robert has over 25 years of financial services 
experience across leading banking, wealth, asset 
management and fintech firms. He has held 
senior executive positions including at Lloyds 
Banking Group and Scottish Widows, and he 
was previously a Board Director of Alliance Trust 
plc and CEO of Alliance Trust Savings.
Key skills and experience
A deep understanding of technology,  
cyber security, AI and digital transformation 
having held senior roles at some of the 
world’s largest global organisations in the 
technology and media industries.
Brings wide-ranging business and leadership 
experience to the role of Remuneration 
Committee Chair.
Experienced Non-Executive Director across 
FTSE, AIM and private companies as well as 
government institutions.
John joined Brooks Macdonald as a 
Non-Executive Director in 2018. He is 
Chair of the Remuneration Committee 
and is a member of the Audit, Risk and 
Compliance and Nomination Committees. 
Prior to joining Brooks Macdonald, John 
was the Executive Vice President and Chief 
Technology Officer of Wood Mackenzie, 
Chief Technology Officer for the BBC, and 
a Senior Vice President of International 
Engineering at Yahoo Inc. He has also held 
a number of senior positions at Microsoft 
Corp. (1993 – 2004). John is a Non-Executive 
Director of National Grid ESO and Intercede 
Group plc.
Key skills and experience
Senior financial services professional with 
broad experience, particularly in business 
development.
Significant expertise across the investment 
management sector.
Extensive leadership experience in 
alternative and structured investing,  
with a focus on debt markets
Dagmar joined Brooks Macdonald as a 
Non-Executive Director in July 2020. She is a 
member of the Audit, Risk and Compliance, 
Remuneration and Nomination Committees, 
and also attends Investment Committee. 
Currently a senior adviser to Strategic Value 
Partners and Non-Executive Chair of Volta 
Finance, a Director of Royal London Asset 
Management and a Director of Scotiabank 
Ireland. 
Dagmar has over 30 years’ experience in debt 
and fixed income markets, with a particular 
focus on alternative and structured investing. 
Dagmar previously spent eight years at 
Intermediate Capital Group as Head of Credit 
Fund Management, and 10 years in senior 
positions at M&G Investments. Dagmar is a 
Trustee of Laurus Trust.
Key skills and experience
Deep financial services experience 
specialising in wealth management.
Wide governance expertise including  
public and regulated entities in the UK  
and internationally.
Broad experience in driving 
transformational growth.
James joined Brooks Macdonald as a 
Non-Executive Director in March 2023, 
becoming Chair of the Audit Committee in 
May 2023. He is also a member of the Risk and 
Compliance, Remuneration, and Nomination 
Committees.
James is currently a Non-Executive Director 
on the boards of Citibank UK and Wilton Park 
which is an arm’s length body of the British 
Foreign Office. 
James has enjoyed a long executive and 
non-executive career principally in financial 
services, including roles at Charles Stanley 
plc, Coutts, UBS and Arix Bioscience. He is 
a Chartered Accountant and a Chartered 
Member of the Chartered Institute for 
Securities and Investments.
Other 
Information
Financial 
Statements
Governance 
Report
Strategic 
Report
63
Brooks Macdonald Group plc Annual Report and Accounts 2024

Roles and Responsibilities
Board of Directors 
Role of the CEO
The CEO is responsible for leading the Group, 
overseeing the day-to-day operations, developing 
and executing strategies and strategic priorities. 
Additionally, the CEO maintains relationships with 
shareholders and stakeholders, develops the Group’s 
executive management capability, and guides 
the overall development of Group policies while 
communicating the Company’s values.
Role of the CFO
The CFO is responsible for supporting the CEO in 
developing and implementing strategy, while providing 
strategic financial leadership. Along with the CEO, 
the CFO also explains the Company’s performance 
to shareholders. Additionally, the CFO oversees the 
Group’s finance and company secretarial functions.
Role of the Chair
The Chair is responsible for the leadership and overall 
effectiveness of the Board including performance 
evaluation of the Board and the CEO. The Chair sets 
the agenda for each meeting of the Board, including 
discussion of issue of strategy, performance, 
accountability and risk. The Chair provides and 
promotes constructive challenge to management 
and facilitates the contribution of the Non-Executive 
Directors. The Chair sets clear expectations on 
culture, values and behaviours. 
Role of Independent Non-Executive 
Directors
The Non-Executive Directors, Dagmar Kershaw, 
John Linwood and James Rawlingson, help to set the 
strategy for the Group, contributing independent 
oversight and constructive, rigorous challenge. They 
also ensure the integrity of financial information, 
controls and risk management processes. Alongside 
serving on Board Committees, they scrutinise the 
performance of the Executive Directors against 
agreed goals and objectives.
Role of the Senior Independent Director
The Senior Independent Director, Robert Burgess, 
provides a sounding board for the Chair and, if 
necessary, acts as an intermediary for the other 
Non-Executive Directors. The SID also provides an 
alternative channel of communication for investors, 
primarily on corporate governance matters. The SID 
also leads the evaluation of the Chair and the search 
for a new Chair when necessary.
64
Brooks Macdonald Group plc Annual Report and Accounts 2024

FY24 Company timeline
Company events
•	 First phase 
of Salesforce 
roll-out
•	 Group AGM
•	 Organisational 
changes 
announced
•	 Brooks 
Macdonald 
employees 
raise over 
£23,000 for 
charity with 
cycle across 
Mallorca
•	 Appointment 
of Maarten 
Slendebroek as 
Chair, subject 
to regulatory 
approval
•	 Appointment 
of Singer 
Capital Markets 
Advisory LLP 
as Nominated 
Adviser and 
Joint Broker 
and Investec 
Bank plc as 
Joint Broker
•	 Andrew 
Shepherd 
announced that 
he would be 
retiring as CEO, 
with Andrea 
Montague 
being 
appointed to 
replace him 
from 1 October 
2024, subject 
to regulatory 
approval
•	 Richard Price 
stepped down 
as Acting 
Chair and a 
Director of 
the Company 
following 
Maarten 
Slendebroek’s 
receipt of 
regulatory 
approval
•	 Awarded 
Defaqto Gold 
Service Rating 
for our DFM 
service
•	 Q4 trading 
update
•	 Acquisition 
integration
•	 Consumer Duty
•	 FY23 results, 
dividend and 
Annual Report
•	 AGM 
arrangements
•	 Insurance
•	 ICARA
•	 Medium-term 
plan
•	 Corporate 
broker review
•	 CASS
•	 ICARA 
•	 Modern 
Slavery 
statement
•	 Strategy
•	 Strategy
•	 Consumer Duty
•	 Operational 
resilience
•	 Strategy
•	 Sustainability
•	 Cyber
•	 CASS
•	 Interim 
accounts
•	 Consumer 
Duty
•	 Board 
strategy 
day
July  
2023
August 
2023
September 
2023
October 
2023
November 
2023
December 
2023
January 
2024
February  
2024
March 
2024
April 
2024
May 
2024
June 
2024
Group Board meetings and topics
Other 
Information
Financial 
Statements
Governance 
Report
Strategic 
Report
65
Brooks Macdonald Group plc Annual Report and Accounts 2024

Board overview
Matters discussed by the Board in the year
The Brooks Macdonald Board 
is responsible for the Group’s 
corporate governance system 
and is committed to maintaining a 
strong governance framework to 
support our mission to protect and 
enhance our clients’ wealth. 
In order to achieve this, the Board meets on a 
regular basis. During the year to 30 June 2024, 
there were eight scheduled Board meetings 
and details of attendance at these is shown 
on page 68. In addition, further unscheduled 
meetings may be convened where necessary 
to consider matters that are time-sensitive 
in nature and cannot wait until the next 
scheduled meeting. Historically, subjects 
have included acquisitions, Director changes 
and the Group’s response to the COVID-19 
pandemic. 
Assessing and monitoring culture
The Board monitors the Group’s culture 
through regular reports from the CEO and the 
Chief People Officer to ensure this is aligned 
with the Group’s purpose and strategy. 
In addition, we have a designated Non-
Executive Director, who has responsibility 
for engaging with the workforce and who 
regularly holds meetings with different 
members of staff. Other Non-Executive 
Directors have also held informal meetings 
with employees from across the business to 
help the Board better understand the views 
of the Group’s staff. The results of the Group’s 
regular staff surveys are also reviewed and 
discussed at Board meetings. For further 
information on this, see ‘How we engage with 
our stakeholders’ on pages 21 to 25 and our 
Responsible business report on pages 44 to 
52 of the Strategic report.
Regular updates
•	 CEO’s report, 
including 
business 
performance
•	 Chief Financial 
Officer’s report
•	 Co-Chief 
Investment 
Officer’s report
•	 Chief People 
Officer’s report
•	 Committee  
Chairs’ updates
Financials
•	 Annual and 
Interim Report 
and Accounts 
•	 Dividend 
payments 
recommendations 
•	 Budget and 
medium-term plan
Projects
•	 Consumer Duty
•	 TCFD
•	 Partnership 
with SS&C
Governance  
and regulatory
•	 Board changes
•	 Reviews of 
Committee terms 
of reference
•	 AGM 
arrangements
•	 SMCR regime
•	 Board 
effectiveness  
review
•	 Modern Slavery 
statement	
•	 ICARA review
•	 CASS
Strategy
•	 Business 
structure
•	 Strategy refresh
•	 M&A
•	 Acquisition 
integration
Director training and induction
On appointment to the Board, new Directors 
are given a comprehensive induction 
programme. This allows them to familiarise 
themselves with the Group’s business, 
policies and key issues. The induction 
programme is tailored to the individuals 
concerned and involves meetings with key 
individuals within the Group, as well as 
external advisers to the Company. Singer 
Capital Markets, the Group’s NOMAD, also 
provides an overview of the Directors’ 
responsibilities as a Board member of an 
AIM-listed entity.
Training is provided for Directors on 
an ongoing basis. During the year, the 
Board received training on the AIM rules 
and regulations and climate risks and 
opportunities, among other matters. 
External appointments
Directors are only permitted to take on 
external appointments with the approval of 
the Board. Such approval will only be given 
where the appointment will not impact on 
the Director’s ability to devote sufficient 
time to their responsibilities with the Group. 
The Board did not consider that any new 
appointments taken on during the year raised 
an issue in this respect.
Annual Board evaluation
The Board undergoes an annual evaluation of 
its performance. Further details of this are set 
out in the Nomination Committee report on 
pages 75 to 77.
66
Brooks Macdonald Group plc Annual Report and Accounts 2024

The Board has responsibility 
for promoting the long-term 
strategy and success of 
the Group by providing 
leadership, shaping the 
Group’s culture, and agreeing 
the risk appetite and the 
appropriate systems of 
control for risk management. 
The Board delegates certain 
responsibilities to the 
Committees shown here.
Board and committee structure
Audit  
Committee
The Audit Committee 
assists the Board in meeting 
its responsibilities for the 
integrity of the Group’s 
internal financial controls 
and its financial reporting. 
In particular, this involves 
reviewing and challenging 
the Group’s accounting 
policies and significant 
judgement areas and the 
integrity of its financial 
reporting. It also provides 
oversight and monitoring 
of the internal and external 
audit functions and works 
in conjunction with the 
Risk and Compliance 
Committee to review the 
effectiveness of the Group’s 
risk management framework 
and internal controls.
Nomination  
Committee
The Nomination Committee 
is responsible for 
recommending Board and 
Committee appointments 
and reviewing the 
composition of the Board 
and the Board Committees 
to ensure they are suitably 
constituted, with an 
appropriate balance of skills, 
experience, knowledge 
and diversity. This includes 
conducting the annual Board 
effectiveness review. The 
Committee also monitors 
succession planning at 
the Group’s leadership 
levels to ensure the 
Group’s continued ability 
to implement its strategy 
and operate effectively. 
The Committee is also 
responsible for reviewing 
and recommending to the 
Board any material changes 
to the structure, size and 
composition of the Group’s 
regulated subsidiary 
company boards.
Remuneration  
Committee
The Remuneration 
Committee exercises 
independent judgement 
in the determination, 
implementation and 
operation of the overall 
Remuneration policy for 
the Group. It provides 
oversight of the design 
and application of the 
Remuneration policy and 
makes recommendations to 
the Board of the overarching 
principles for all Group 
employees. It ensures the 
Policy is consistent with 
the risk appetite of the 
Group and its strategic 
goals and it reviews and 
approves the remuneration 
policies and remuneration 
for the Executive Directors, 
members of the Executive 
Committee, Material 
Risk Takers and any other 
employees for whom 
enhanced oversight is either 
appropriate, or a regulatory 
requirement.
Risk and Compliance 
Committee
The Risk and Compliance 
Committee assists the 
Board in meeting its risk 
management, regulatory, 
compliance and internal 
control responsibilities. 
In discharging these 
governance responsibilities, 
the Committee Chair liaises 
closely with the Chair of 
the Audit Committee to 
ensure a clear allocation of 
responsibilities between the 
two Committees, ensuring 
governance completeness 
across the risk landscape.
The Board
Other 
Information
Financial 
Statements
Governance 
Report
Strategic 
Report
67
Brooks Macdonald Group plc Annual Report and Accounts 2024

List of Board meetings and attendance
Committee
Board
Audit 
Nomination
Remuneration
Risk and Compliance
Chair
Maarten Slendebroek
James Rawlingson
Maarten Slendebroek
John Linwood
Robert Burgess
Report page 71
Report page 75
Report page 78
Report page 97
Meetings held
8
6
3
5
4
Maarten Slendebroek1
Chair
 
 
 
 
John Linwood
Non-Executive Director
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Dagmar Kershaw
Non-Executive Director
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Robert Burgess
Non-Executive Director
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
James Rawlingson
Non-Executive Director
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Andrew Shepherd
Executive Director
 
 
 
 
 
 
 
–
Andrea Montague2
Executive Director
 
 
 
 
 
 
–
–
Richard Price3
Former Director
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
1	
Appointed as Non-Executive Director on 27 November 2023 and appointed as Chair on 12 March 2024
2	
Appointed as Executive Director on 1 August 2023
3	
Resigned as Acting Chair and as a Director on 12 March 2024
2
5
4
1
2
3
1
3
1
4
2
Gender diversity 
Independence
Board tenure
Age
l Male
l Female
l Chair
l Executive 
Directors
l Non-Executive 
Directors
l <50 years
l 50–60 years
l >60 years
l <2 years
l 2–4 years
l >4 years
Key 
  N/A attendee only 
  Attended 
  Meetings
Board and committee structure
68
Brooks Macdonald Group plc Annual Report and Accounts 2024

Effective corporate governance is the cornerstone of 
sustainable growth and investor confidence and is essential 
for maintaining the integrity of our operations and 
achieving our strategic objectives.
Other 
Information
Financial 
Statements
Governance 
Report
Strategic 
Report
69
Brooks Macdonald Group plc Annual Report and Accounts 2024

Case study
Operating model and strategy refresh
In May 2023, the Company’s 
Executive Committee held an 
off-site meeting to consider 
the structure of the business 
and how it should look going 
forwards. The discussion 
centred on the Company’s 
operating model and how this 
could support a refreshed 
strategy. The output from this 
meeting was then brought to 
the Board. 
June 2023
The CEO reported to the Board 
on the results of the Executive 
Committee meeting. While the overall 
requirement for advice was growing, 
the Board recognised that the market 
and the Company’s business mix 
were changing. It was agreed that the 
current geographic structure of the 
Company’s business was not optimal 
and, instead, the Company should 
consider aligning its operating model 
around its two main distribution 
channels – via financial advisers and 
direct private clients. Management 
were asked to carry out further work 
on the subject and revert with a plan 
of how this would work in practice.
September 2023
A workshop with 30 senior individuals 
was held in order to work through 
possible issues raised by the 
proposed change. The CEO reported 
on this to the Board, with the Board 
discussing the points raised. It was 
agreed that the Company should 
adopt the proposed two-pillar 
structure, supported by a strong 
corporate core, and that work should 
progress to put this in place.
December 2023
The new business structure was 
announced to the whole Company 
at a Town Hall. The Board thanked 
management for the work done, 
emphasising the importance of 
using this more efficient structure to 
maximise flows. They also highlighted 
the need for greater analysis of 
market data in order make the most 
of the opportunities for the business 
and it was agreed to hold a strategy 
day in February to look at how best to 
optimise the business.
February 2024
The Board held a strategy day, 
which included external input on the 
Company and the market opportunity. 
It was noted that there were several 
strategic choices available for the 
Company and was agreed that a 
review of the International business 
should be carried out. It was further 
agreed that management should 
revert with a set of tangible proposals 
at the April Board meeting.
April 2024
Management presented the Board 
with a series of priority initiatives 
for discussion. These focused on 
improving client outcomes, growing 
FUM and enhancing the core 
capabilities of the business. The 
Board agreed that these should be the 
key areas of focus for the next year. 
More details on these initiatives can 
be found in the ‘Our strategy’ section 
on pages 26 and 27. 
70
Brooks Macdonald Group plc Annual Report and Accounts 2024

Audit Committee report
Role and responsibilities
As Chair of the Audit Committee, I am 
pleased to present the Committee’s report 
for the year ended 30 June 2024. The report 
provides insight into our work over the year, 
and details how we have discharged the 
responsibilities delegated to us by the Board. 
The Audit Committee assists the Board in 
meeting its responsibilities for the integrity 
of the Group’s internal financial controls and 
its financial reporting. The Audit Committee’s 
responsibilities can be grouped into the 
following aspects:
•	 To review and challenge the Group’s 
accounting policies and significant 
judgement areas and the integrity of its 
financial reporting;
•	 To provide oversight and monitoring of 
the internal and external audit functions, 
including appraising their performance and 
approving their fees; and
•	 To keep under review the adequacy and 
effectiveness of the Group’s internal 
financial controls; periodically receiving 
confirmation from the Risk and Compliance 
Committee that they have reviewed the 
adequacy and effectiveness of the  
Group’s internal control and risk 
management systems.
The full responsibilities of the Audit 
Committee are set out in its Terms of 
Reference, which are reviewed annually and 
are available on the Group’s website.
Composition and meetings
During the year, the Audit Committee 
comprised James Rawlingson (Chair), 
along with Robert Burgess, Dagmar 
Kershaw and John Linwood. The CEO, 
Chief Financial Officer, Chief Risk Officer, 
and representatives of the internal and 
external auditors routinely attend meetings. 
Maarten Slendebroek, Chair of the Group 
also attended meetings following his 
appointment as a Non-Executive Director on 
27 November 2023, but is not a member of 
the Committee. The Committee meets with 
representatives of the internal and external 
auditors without management present at 
least once a year. The Company believes that 
the Audit Committee as a whole possesses 
recent and relevant financial experience, and 
overall competence relevant to the sector in 
which the Company operates.
The Audit Committee’s attendance during 
the year ended 30 June 2024 is set out in the 
summary table on page 68.
  Read more 
about our viability 
and going concern 
assessment on  
page 43
We welcomed Maarten’s 
input to the Committee 
this year, providing recent 
and relevant financial 
experience to further 
support the Committee.”
James Rawlingson
Audit Committee Chair
Other 
Information
Financial 
Statements
Governance 
Report
Strategic 
Report
71
Brooks Macdonald Group plc Annual Report and Accounts 2024

The Audit Committee’s areas of focus
Financial reporting
•	 Reviewed the Interim and Annual Report and Accounts, ensuring these are fair, balanced and understandable for shareholders and other end users;
•	 Reviewed the policies, key assumptions and judgements applied in the preparation of the Interim and Annual Report and Accounts, including the external 
auditors’ feedback on financial reporting changes and the Group’s financial controls;
•	 Reviewed the estimated recoverable amount for the International business including review of the underlying assumptions in computing the associated goodwill 
impairment, and reviewed the associated impairment disclosures in the Interim and Annual Report and Accounts;
•	 Reviewed the overall presentation of alternative performance measures (“APMs”) to ensure they are not given undue prominence, reviewed the nature of the 
adjusting items excluded from the statutory results and evaluated the clarity and explanations of APM reconciliations;
•	 Reviewed the key reporting considerations for the Group’s Interim and Annual Report and Accounts presented by management with reference to the Financial 
Reporting Council thematic reviews issued during the year on fair value measurement and corporate reporting; and
•	 Reviewed the Group’s going concern assumptions and the Viability statement.
External audit
•	 Approved the annual external audit plan, the terms of reappointment, remuneration, and Terms of Engagement;
•	 Provided oversight of the Group’s external auditors, PricewaterhouseCoopers LLP (“PwC”), including assessing their independence, objectivity and effectiveness;
•	 Reviewed audit findings, including key issues, accounting and audit judgements and recommendations, guidance and observations around the Group’s internal 
controls environment; and
•	 Reviewed management representation letters and associated responses.
Internal audit
•	 Reviewed, assessed and agreed an internal audit plan alongside the Group’s internal auditors, KPMG. Monitored and reviewed the effectiveness of the plan and 
its alignment to key risks;
•	 Provided oversight of the internal auditors and considered and approved the scope of each engagement;
•	 Reviewed the results of individual internal audit reports and considered the effectiveness of actions agreed with management; and
•	 Received regular summary reports from the internal auditors, including their conclusions on the changes to controls and processes made by management.
Control oversight
•	 Maintained reviews of the adequacy and effectiveness of the Group’s internal financial controls and, as required, worked with the Risk and Compliance 
Committee to confirm the adequacy and effectiveness of the Group’s internal control and risk management systems;
•	 Reviewed and considered CASS-related matters, including PwC’s and KPMG’s CASS audit findings; and
•	 Reviewed and approved the Group’s policy on non-audit services (for both external and internal audit).
Routine matters
•	 The Committee reviewed the Group’s TCFD climate risk disclosure summary included within the Annual Report and Accounts to ensure it met key statutory and 
regulatory obligations with clear cross-referencing to the full TCFD report on the Group’s website;
•	 Reviewed and updated the Committee’s Terms of Reference in line with the updated UK Corporate Governance Code published in January 2024. 
The Committee is committed to high standards of corporate governance and is in support of these changes; and
•	 Reviewed the Committee’s composition and minutes of prior meetings.
Audit Committee report
72
Brooks Macdonald Group plc Annual Report and Accounts 2024

Internal audit
The Group has outsourced its internal audit 
function to KPMG since September 2018. 
KPMG formally reports to James Rawlingson, 
Chair of the Audit Committee, with the Chief 
Risk Officer, being the principal point of day-
to-day contact.
A risk-based audit plan is developed by the 
Audit Committee and KPMG, with input from 
the Risk and Compliance Committee, the 
CEO, the Chief Financial Officer and the Chief 
Risk Officer, seeking to provide assurance in 
areas of high risk and of importance across 
the industry. The plan is reviewed by the 
Audit Committee at regular intervals, taking 
into account any changes in areas deemed 
high risk.
External audit
The Group’s external auditors are 
PricewaterhouseCoopers LLP (“PwC”), who 
have been engaged since 2011. Jeremy Jensen 
is the audit partner in charge of the Group’s 
audit, with the current year being his fourth 
year. As an AIM-listed company, Brooks 
Macdonald is not required to rotate its audit 
firm after 10 years, although the Group will 
assess undertaking a tender process when it 
feels the time is appropriate.
During the year, the Audit Committee 
monitored the Group’s policy on external 
audit and evaluated and reviewed the 
independence and effectiveness of PwC 
in their role. No material issues were raised 
during the course of the year. The Committee 
agreed the external audit and assurance 
fees and reviewed the audit engagement 
letter. Details of the auditors’ remuneration 
is provided in Note 7 to the Consolidated 
financial statements included within the 
Annual Report and Accounts.
The Audit Committee is satisfied that PwC 
has conducted an effective audit for the year 
ended 30 June 2024.
Independence and  
non-audit services
The Audit Committee recognises the fact 
that, given their knowledge of the business, 
there are advantages in using PwC and KPMG 
to provide certain non-audit services on 
particular occasions. If there is a business 
case to use the auditors to provide non-
audit services, sign-off is required from 
the Committee to ensure that there is no 
impact on the auditors’ objectivity and 
independence. Monetary sign-off limits are 
provided within the framework of the Non-
Audit Services Policy, which was reviewed 
by the Committee during the year, and any 
non-audit services provided to the Group 
reviewed in line with this policy.
Whistleblowing 
The Group is committed to creating a culture 
of openness, integrity and accountability, 
ensuring employees are able to raise concerns 
confidentially and without repercussion. 
A formal policy is in place setting out the 
procedures and ensuring that all employees 
are able to raise concerns, in confidence, 
about possible wrongdoing. Responsibility for 
whistleblowing rests with James Rawlingson, 
Chair of the Audit Committee, who has the 
role of the Group’s overall ‘Whistleblowing 
champion’. Changes to the policy require 
Group Board approval, and the Committee 
has responsibility for regularly reviewing 
the adequacy of arrangements to ensure an 
independent investigation of matters raised 
and appropriate follow-up action.
Financial reporting
The Committee reviewed the areas of 
judgement set out below in relation to the 
Group’s Annual Report and Accounts for 
the year ended 30 June 2024. Discussions 
were held with management throughout the 
year and the Committee is comfortable the 
Consolidated financial statements included 
within the Annual Report and Accounts 
address the judgements and estimates 
applied, as well as the disclosures agreed. 
These significant judgement areas were also 
reviewed with the external auditors with the 
Committee’s conclusions being in line with 
those of the auditors.
Other 
Information
Financial 
Statements
Governance 
Report
Strategic 
Report
73
Brooks Macdonald Group plc Annual Report and Accounts 2024

Goodwill 
(see Note 13)
The Committee reviewed the output of the value-in-use 
calculations presented by management supporting the value 
of goodwill held on the Group’s balance sheet in respect of 
previously acquired businesses. The Committee concluded 
that the estimated recoverable amount for the International 
business was less than the goodwill held on the Group’s 
balance sheet in respect of the International business, and 
accordingly approved an impairment charge of £11.6 million 
during the year. The Committee is satisfied that the remaining 
goodwill value is adequately supported by the respective 
value-in-use calculations.
Amortisation of client 
relationships 
(see Note 13)
In determining the useful economic life of the Group’s client 
relationship intangible assets, the Committee reviewed 
relevant analysis presented by management. The Committee 
was in agreement and satisfied that the client relationship 
intangible assets are adequately supported by the respective 
impairment tests and reviews.
Provisions
(see Note 23)
The Committee reviewed the assessment performed by 
management regarding its annual suitability reviews, and 
concluded that no provision is required, in line with IAS 37 
‘Provisions, Contingent Liabilities and Contingent Assets’. 
Non-current assets held 
for sale
(see Note 2(d))
As announced in March 2024, the Group carried out a 
strategic review of the International business, evaluating 
potential outcomes, including the possible disposal of the 
business. As a result, it is necessary to consider whether a 
sale of the International business was highly probable at the 
balance sheet date. The Committee reviewed management’s 
papers addressing the assessment of the key considerations 
and criteria set out in IFRS 5 Non-current Assets Held for 
Sale and Discontinued Operations as at 30 June 2024. The 
Committee agreed with management’s assessment that 
the potential sale of the International business was still at 
the early stages and therefore the IFRS 5 criteria for the 
International businesses to be classified as held for sale, had 
not been met as at 30 June 2024.
Focus for FY25
As well as considering the routine items 
of business, the Committee will also 
focus on the following matters during the next 
financial year:
•	 Support the Group Board in overseeing 
a successful transition for the new 
CEO and appointment of a new CFO;
•	 Oversee the maintenance of the adequacy 
and effectiveness of the financial 
internal controls; and
•	 Reviewing the accounting in connection 
with the International strategy review as 
required. 
Approval
This report, in its entirety, has been approved 
by the Audit Committee and the Board of 
Directors on its behalf by:
James Rawlingson
Audit Committee Chair
11 September 2024
Audit Committee report
74
Brooks Macdonald Group plc Annual Report and Accounts 2024

Nomination Committee report
Role and responsibilities
As Chair of the Nomination Committee since 
my appointment on 27 November 2023, I am 
pleased to present the Committee’s report 
for the year ended 30 June 2024. 
The Nomination Committee is responsible 
for reviewing the composition of the Board 
and the Board Committees to ensure they 
are suitably constituted, with an appropriate 
balance of skills, experience, knowledge 
and diversity. This includes conducting the 
annual Board effectiveness review. The 
Committee also recommends Board and 
Board Committee appointments and monitors 
succession planning at the Group’s leadership 
levels to ensure the Group’s continued 
ability to implement its strategy and 
operate effectively. The Committee is also 
responsible for reviewing and recommending 
to the Board any material changes to the 
structure, size and composition of the Group’s 
regulated subsidiary company boards.
The full responsibilities of the Committee 
are set out in the Committee’s Terms of 
Reference, which are reviewed annually and 
are available on the Group’s website.
Composition and meetings
The Committee comprises Maarten 
Slendebroek (Chair), John Linwood, Dagmar 
Kershaw, Robert Burgess and James 
Rawlingson. Only members of the Committee 
may vote on Committee business, but other 
members of the Board and the General 
Counsel and Chief People Officer may attend 
all, or part, of a meeting by invitation. The 
attendance of each Committee member 
during the year is shown on page 68.
Main activities during the year
The Nomination Committee has overseen 
a number of Board changes during the last 
year. Last year’s Nomination Committee 
report details the search for a new Chief 
Financial Officer, which resulted in the 
appointment of Andrea Montague with effect 
from 1 August 2023. 
In February 2023 we announced that our 
Chairman, Alan Carruthers, was leaving the 
Board due to ill health. Richard Price, the 
Company’s Senior Independent Director, 
assumed the role of Acting Chair until such 
time as a permanent Chair could be recruited 
and Robert Burgess took on the role of 
Senior Independent Director in Richard’s 
place. Robert also led the search for the 
new permanent Chair and details of that 
process accompany this report on page 77. 
Following the receipt of regulatory approval 
for Maarten Slendebroek’s appointment as 
Chair and, having completed a nine-year 
term as a Non-Executive Director, Richard 
Price stepped down as a Director of the 
Company in March of this year. In addition 
to having been Senior Independent Director 
and taking on the role of Acting Chair, Richard 
also chaired the Company’s Audit Committee 
until May 2023, and the Committee would 
like to place on record its thanks to Richard 
for his contribution during his time with the 
Company.
We then saw the announcement in June 2024 
of the retirement of Andrew Shepherd, 
our CEO, after 22 years of service with the 
Company, including holding the role of 
CEO for the last three years. Andrew has 
been pivotal in shaping the Group over this 
period, leaving behind a stronger business. 
The Committee is embracing this time 
of change with a forward-thinking 
mindset to ensure we remain responsive 
to the needs of our clients and 
organisation and are able to drive our 
strategic vision forward.”
Maarten Slendebroek
Nomination Committee Chair
Other 
Information
Financial 
Statements
Governance 
Report
Strategic 
Report
75
Brooks Macdonald Group plc Annual Report and Accounts 2024

Andrew will be stepping down at the end 
of September and we wish him well for the 
future. When Andrea was recruited as CFO 
it was recognised that she would also be 
a strong CEO succession candidate when 
required. Andrea’s impressive performance 
over the last year validated that decision and, 
while other candidates were considered, it 
was an easy choice to appoint Andrea as CEO 
Designate from 1 July 2024 and as CEO from 
1 October 2024. 
Work is now underway to appoint a new CFO 
and we will report on this process next year.
Induction programme
The Company arranged an induction 
programme for Maarten, which involved a 
variety of presentations and meetings with 
people from both inside and from outside 
the Company. These included an overview 
of the Group, its structure, strategy and 
performance as well as sessions with those 
responsible for each individual business 
area. External meetings included those 
around Directors’ SMCR and other regulatory 
responsibilities, together with a briefing from 
the Company’s NOMAD giving a market 
overview and explaining AIM requirements. 
Subsequent to the formal induction 
programme, management remained available 
to answer any questions about the business 
that Maarten had. 
Talent development and  
succession planning
The Committee is committed to maintaining 
an effective policy for the orderly succession 
of Executive Directors, Executive Committee 
members and other senior management 
roles across the business. As detailed above, 
Andrea’s appointment as Chief Executive 
Officer was part of the Company’s succession 
planning strategy for that role. The year also 
saw Richard Larner and Michael Toolan step 
up to become Co-Chief Investment Officers. 
Michael has been with the Company for 
over 24 years and Richard for 11 years, further 
evidence of our commitment to developing 
the people who are key to our business and 
the opportunities open to them. 
The Committee is also committed to 
maintaining an appropriate balance of skills, 
experience, independence and diversity 
across the wider Group. Further information 
on the Group’s approach to succession 
planning and leadership development can be 
found in the Responsible business report on 
page 46. 
Diversity, equity and inclusion 
The Committee takes an active role in 
setting and monitoring diversity objectives 
and strategies undertaken by the Group 
and embraces the benefits of having a 
diverse Board drawing on the knowledge, 
understanding, skills, experience and 
expertise of directors from a range of 
backgrounds. The Committee will also take 
the opportunity to improve the Board’s 
diversity, where appropriate. Whenever 
external search consultancies are used in the 
recruitment of Board and senior members 
of management, they are asked to provide 
diverse lists of candidates. The Committee 
strongly supports management’s efforts to 
nurture an inclusive culture within the Group. 
Diverse perspectives, experiences and 
backgrounds across our workforce help us 
better understand the needs of our clients 
and, therefore, to grow the business. Further 
details on the Group’s approach to diversity 
are included in the Responsible business 
section of the Strategic Report on page 47. 
Across senior management as a whole, 61% 
are male and 39% are female.
Board effectiveness 
The Committee is responsible for overseeing 
an annual evaluation of the Board, its 
Committees, the Chair and individual 
Directors. This includes a review of the 
composition, diversity and effectiveness 
of the Board and its Committees and the 
contribution of each Director. This year’s 
Board evaluation was carried out internally 
in June and July 2024. A secure, online 
questionnaire was employed, which ensured 
the anonymity of responses received. 
This provided an opportunity for each of 
the Directors to review the processes and 
procedures of the Board and to scrutinise 
the performance of themselves and their 
colleagues. The feedback received was 
very positive in nature, both concerning the 
Board as a whole and its Committees. A small 
number of points were raised for further 
consideration:
•	 The Board is keen to have more exposure 
to the next level down of management and 
business leaders and to visit other offices;
•	 More data on the Company’s client base 
and the risks and opportunities that 
presents;
•	 More attention paid to the following up of 
and - most importantly - closing down of 
action points; and 
•	 Earlier circulation of board papers.
The Chair undertook to discuss these matters 
with his colleagues and agree an action plan 
to address them. The progress against these 
actions will be reported on in next year’s 
Annual Report and Accounts. The use of an 
externally facilitated Board evaluation is also 
under consideration for a future year.
Last year, a small number of issues for 
consideration were raised in the Board 
evaluation. Over the course of the year, 
the Company took steps to address these 
matters in order to assist the Board in 
improving its performance. Further details of 
the actions involved are given below:
•	 The Board is keen to see a greater use of 
data when shaping and justifying strategy 
– Market data was a key driver of the 
strategy refresh which took place during 
the year. External advisers were brought in 
to ensure the Board had a full picture of the 
market and the demographics that shape 
Nomination Committee report
76
Brooks Macdonald Group plc Annual Report and Accounts 2024

Recruitment of new Chair
On 7 February 2023, it was announced 
that Alan Carruthers, the Company’s 
Chairman, would be leaving the Company 
with immediate effect due to health 
reasons. Richard Price, the Company’s then 
Senior Independent Director, took over 
as Acting Chair. The Company then began 
a search process to identity a permanent 
replacement.
Commencement of search
The Company’s Board of Directors were 
asked to provide input on the qualities and 
attributes they would want to see in the 
new Chair and their responses were used 
to shape the profile of candidate being 
sought. The Company, led by the new Senior 
Independent Director, Robert Burgess, 
then began to put together a diverse list of 
potential candidates. This involved both 
direct introductions and Spencer Stuart, 
an executive search firm. This is the first 
time the Company has used the services of 
Spencer Stuart. 
Potential candidates
This initial search produced around 
30 potential candidates. Spencer Stuart held 
conversations with some of these in order to 
reduce the list of candidates down to a more 
manageable number. This narrowing down 
process resulted in a long list of candidates 
who were invited to meet with Robert 
Burgess. 
Long list
Robert Burgess met with six candidates 
in order to assess their suitability for the 
role, both in terms of their expertise and 
background but also how well they would 
align with the Company’s values. Those 
individuals who he felt were best matched 
for the position were then invited to further 
meetings with other Directors.
Short list
The three candidates who emerged from 
this process next met with the Acting 
Chair and the Company’s Executive 
Directors. As a result of these meetings, 
a preferred candidate emerged, Maarten 
Slendebroek. The Company then engaged 
an external consultant to perform a 
leadership assessment on Maarten, gauging 
his leadership capability against the role 
requirements. 
Nomination Committee meeting
On 6 November the Company’s Nomination 
Committee met to consider the preferred 
candidate. The Committee discussed his 
skills and experience, as well as his likely 
cultural fit. Following the discussion, it was 
agreed to offer Maarten the role, subject to 
satisfactory references. 
Appointment of  
Maarten Slendebroek
On 27 November 2023 the Company 
announced the appointment of Maarten 
Slendebroek as Chair, subject to regulatory 
approval, and as a Non-Executive Director 
with immediate effect. 
  Read more 
about our leadership 
development on  
page 46
the opportunity. In addition, being able 
to provide more granular data will allow 
the Company to become an insight-led 
organisation; 
•	 More deep dives on topics of interest – 
As part of the strategy refresh, the Board 
looked into growth areas of the business 
such as decumulation. In addition, there has 
been significant focus on CASS throughout 
the year, with external advisers presenting 
to the Board on this topic; and 
•	 Earlier circulation of meeting minutes – Board 
meeting minutes are now circulated to the 
whole Board following review by the Chair. 
Corporate governance 
The Company has chosen to follow the 
Corporate Governance Code and reports 
against the 2018 version of the Code. The 
Company confirms that it intends to report 
against the updated 2024 version of the Code 
when that version of the Code comes into 
effect for our accounting period beginning on 
1 July 2025.
Approval
This report in its entirety has been approved 
by the Committee and the Board of Directors 
on its behalf by:
Maarten Slendebroek
Nomination Committee Chair
11 September 2024
Other 
Information
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Statements
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Report
Strategic 
Report
77
Brooks Macdonald Group plc Annual Report and Accounts 2024

Remuneration Committee report
Introduction
On behalf of the Remuneration Committee 
and the Board, I am pleased to present 
the Directors’ remuneration report for the 
financial year ended 30 June 2024, which 
contains the Annual Remuneration Report 
(describing both the remuneration paid to 
directors during the year ended 30 June 2024, 
and the intended implementation of the 
policy for the year ending 30 June 2025), and 
the Directors’ Remuneration Policy. 
The Annual Remuneration Report describes 
how the policy has been put into practice 
over the past year, providing a detailed 
account of each Director’s total remuneration 
and explaining how these outcomes 
appropriately align to the Group’s pay for 
performance philosophy. This year, the 
Annual Report on Remuneration includes 
the remuneration arrangements for Andrew 
Shepherd, who in June, announced his 
intention to retire from the Group and for 
Andrea Montague, who was appointed CEO 
Designate from 1 July 2024. 
The Directors’ Remuneration Policy sets 
out the framework within which Executive 
Directors are paid. 
Activities of the Committee
During the reporting period the Remuneration 
Committee reviewed, monitored and oversaw 
the effective implementation of the Group’s 
remuneration policies, ensuring the continued 
alignment of remuneration outcomes with 
customer, risk, and shareholder outcomes 
through appropriate remuneration design and 
ongoing examination of its operation.
Key activities of the Committee during the 
year have included:
•	 Monitoring of external developments and 
remuneration trends in the wealth sector 
and assessing their impacts on the Group.
•	 Review and adjustment of the composition 
of performance measures within executive 
incentive arrangements to ensure alignment 
with the Group’s strategic priorities. Further 
details of executive director annual bonus 
and long-term incentive plan (“LTIP”) 
performance measures are provided later 
in this report.
•	 Engaging with major shareholders on 
executive director remuneration design. 
•	 Examination of the Group’s gender strategy 
initiatives, gender pay gap attribution 
factors and equal pay analysis.
•	 Oversight of remuneration arrangements for 
the Group’s legal entities under strategic 
review and workforce reduction initiative 
during the FY24 reporting period.
•	 Reviewing the performance outcomes and 
remuneration alignments of the Group’s 
performance management approach, 
including the consideration and approval of 
annual bonus risk adjustments.
•	 Approval of all Executive Director salary 
adjustments, annual bonuses and share 
awards.
•	 Assessment and approval of all annual 
bonus and LTIP performance criteria.
•	 Approval of new hire remuneration 
packages, severance packages and ongoing 
incentive funding arrangements for the 
Group’s Executive Committee, Material Risk 
Takers (“MRTs”), Senior Managers in control 
functions and high earners as defined under 
the Remuneration Committee Terms of 
Reference.
•	 Approval of the FY2023 Directors’ 
Remuneration Report.
•	 Direct engagement with the workforce 
re: remuneration perceptions via non-
executive director hosted ‘skip-level’ 
meetings.
As we have navigated significant 
change in our business and in 
our industry, our remuneration 
policy has ensured we continue to 
deliver outstanding outcomes for 
our clients, our people, and our 
shareholders.”
John Linwood
Remuneration Committee Chair
78
Brooks Macdonald Group plc Annual Report and Accounts 2024

•	 Completion of regulatory governance 
activities including the review of 
the Group’s remuneration policies 
against MIFIDPRU Remuneration Code 
and Consumer Duty requirements, 
(including: revalidation of the Group’s 
code classification (non-SNI that is not 
significant); reapproval of the Group’s 
maximum variable to fixed pay ratio; 
re-testing of MRT identification criteria; 
review of the risk adjustment matrix; the 
review of front office incentive design; as 
well as the setting of cash and share-based 
incentive funding levels for the reporting 
period).
Leaving and appointment 
arrangements for the CEO role 
On 24 June 2024, after 22 years’ service 
across a number of leadership roles, CEO 
Andrew Shepherd confirmed his intention 
to retire from the Group. The Board agreed 
that Andrew would step down from CEO and 
Executive Director responsibilities at the end 
of September 2024 and would retire from 
the Group.
As a retiree, the Remuneration Committee 
determined that Andrew would be treated 
as a Good Leaver, and his entitlement to 
incentives would be treated in line with the 
remuneration policy. Specifically, he will 
continue to receive his existing salary in line 
with his contractual entitlement to be paid 
in lieu of notice. Having completed the FY24 
reporting period, he will receive a bonus for 
this period on an unchanged basis, in line with 
the targets established at the beginning of 
the reporting period, and subject to the usual 
deferral arrangements. Additionally, he may 
be considered for a pro-rata bonus award 
in respect of the period of active service he 
makes to the Group in the FY25 reporting 
period up to 30th September 2024. 
Andrew’s LTIP awards will be treated in 
accordance with the remuneration policy. 
A time pro-rata reduction will be applied 
to these awards, and the balances will vest 
on their normal vesting dates, subject to the 
regular performance assessments. 
In view of Andrew’s decision to retire, the 
Remuneration Committee determined that 
his salary would not be reviewed for the FY25 
reporting period and that he would not be 
eligible for an LTIP grant in September 2024. 
Andrew will not receive any ex-gratia 
payment as part of his leaving arrangements 
and full details of the awards and payments 
made to him in his last year of service will be 
provided in next year’s Annual Remuneration 
Report.
Andrea Montague was announced as CEO 
Designate at 24 June 2024, assuming non-
regulated CEO responsibilities from that 
point. In recognition of her appointment, her 
salary was increased to £460,000 from the 
commencement of the FY25 reporting period, 
representing an increase of 6.3% on the FY24 
salary of the outgoing CEO. In determining 
the FY25 CEO salary, the Remuneration 
Committee agreed a position that was both 
consistent with the percentage increment 
awarded to equivalently high performing 
employees in the general workforce, and also 
consistent with the salary expectations of 
external candidates included in the process 
and what would have been paid to an external 
candidate. The position also reflected the 
confidence the Remuneration Committee 
had in the contribution she would make in 
the CEO role, based on the outstanding 
contribution she had made beyond her Chief 
Financial Officer responsibilities during the 
FY24 reporting period. The reference salary 
for Andrea’s FY24 annual bonus opportunity 
remained unchanged and aligned to her 
previous Chief Financial Officer salary. 
Incentive outcomes for the year 
The organisational changes implemented 
by the Group in FY24 better positioned 
the Group for growth, improved our ability 
to deliver outstanding outcomes for our 
customers and supported significant cost 
savings, enabling the Group to deliver a year 
on year increase in underlying profits of 12.5% 
(£30.3 million to £34.1 million), exceeding 
market expectations. The Group’s strong 
investment performance over the full year 
and gross flows performance in later part of 
the year and enabled a growth in funds under 
management (“FUM”) in the reporting period 
of 7%, from £16.8 billion to £18.0 billion. 
With the former Chief Operating Officer and 
Executive Director, Lynsey Cross, stepping 
down from executive director responsibilities 
and leaving the Group in FY23, the Board 
comprised two Executive Directors (CEO 
– Andrew Shepherd and Chief Financial 
Officer – Andrea Montague) for the majority 
of the FY24 reporting period, the Chief 
Financial Officer having joined the Group 
at 1 August 2023. 
As such, the CEO is eligible for a full-year 
annual bonus and the Chief Financial Officer 
for the reporting period, who has since been 
promoted to CEO Designate, is eligible for an 
eleven-twelfths pro-ration. 
The Group maintained the overall bonus 
scorecard structure that operated for FY23, 
with a balance of 60% financial measures 
and 40% non-financial measures, with a small 
number of changes being agreed by the 
Remuneration Committee at the beginning 
of the reporting period. These sought to 
widen the financial measures referenced and 
provide more structure and accountability in 
the assessment of non-financial deliverables. 
Accordingly, gross revenue and cost/income 
ratio targets were added to the basket of 
financial measures, reflecting the Group’s 
evolving growth and cost efficiency strategic 
priorities and quantitative performance 
references were incorporated into some 
non-financial measures within the pre-existing 
strategy, client, people and risk categories. 
The use of quantitative references for 
non-financial categories was introduced to 
support a more objective assessment of non-
financial ambitions.
The strong financial return generated by the 
Group in FY24 drove above target outturns 
for revenue, profit, margin and cost efficiency 
measures, however this was partially offset by 
the Group’s net outflows performance. The 
formulaic pay-out was 68.5% of maximum 
opportunity for this part of the scorecard. No 
amendment was made, or discretion applied, 
by the Remuneration Committee to the 
formulaic financial measure outturns, these 
being deemed representative of holistic 
financial performance. This resulted in a slight 
year on year reduction in financial measures 
outturn from the 70.1% awarded for FY23. 
The scoring of non-financial ambitions, 
which included amongst other factors, the 
design and effective implementation of the 
Group’s strategy, the Group’s investment 
performance against peers, customer service 
and outcomes goals and the Group’s risk and 
controls performance, reflected both the 
overall organisational outcome, and also the 
relative contributions from each executive 
director, resulting in differentiated scores for 
each executive director. Where contributions 
were not assessed as being equal in delivering 
the overall category outcome, different 
performance scores were approved for each 
executive director. 
Other 
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79
Brooks Macdonald Group plc Annual Report and Accounts 2024

For the CEO a non-financial outturn of 68.4% 
of maximum opportunity was approved, 
reflecting individual category scores 
ranging from ‘satisfactory’ for strategy and 
risk categories, to ‘strong’ for the client 
category. The Chief Financial Officer, in 
shaping the organisational strategy, leading 
key transformations and moving the risk and 
control agenda forward, to an extent that 
exceeded the expectations of the Chief 
Financial Officer role, received top scores 
in all non-financial categories and 100% of 
maximum non-financial bonus opportunity. 
A full description of the assessment and 
scoring of financial and non-financial 
measures is included later in this report.
The average overall outturn for the 
executive directors was 74.8% of maximum 
opportunity, with the CEO’s score being 
68.5% of maximum, equivalent to slightly 
above ‘on target’ performance, and the Chief 
Financial Officer’s overall score being 81.1% 
of maximum, this being equivalent to above 
target performance. For the CEO this outturn 
was equivalent to 102.7% of salary, and for the 
Chief Financial Officer 121.7% of salary on an 
annualised basis, her bonus being subject to 
service pro-rata. The maximum annual bonus 
opportunity for both executive directors 
being 150% of salary. 
The Remuneration Committee is satisfied that 
both these bonus outturns fairly reflect the 
Group’s pay for performance principles, strike 
the right balance between the individual 
contributions made and the overall level of 
organisational performance delivered, and are 
consistent with the range of outcomes across 
the wider workforce. In achieving these aims, 
these outturns also fairly balance the interests 
of all the Group’s stakeholders. Executive 
Director bonus awards are subject to the 
Group’s malus and clawback policy and one 
third of overall bonus value will continue to be 
awarded in deferred share options, providing 
ongoing alignment of interests between 
senior leadership and shareholders. 
The FY24 reporting period was the financial 
performance measurement period for the 
2021 Executive Director LTIP award. The 
performance measures approved by the 
Remuneration Committee for the award prior 
to its grant in 2021 were, (i) underlying, diluted 
earnings per share (“EPS”), representing 90% 
of maximum opportunity, with (ii) a basket 
of defined ESG policy development goals 
forming the remaining 10% of maximum 
opportunity. The CEO and former Chief 
Operating Officer (Lynsey Cross) are the only 
two executives holding 2021 ED LTIP awards. 
The FY24 underlying, diluted EPS outturn 
delivered was 161 pence per share, falling 
short of the threshold value of 185 pence per 
share needed for the pay-out of any shares 
against this measure. The Remuneration 
Committee’s assessment of ESG performance 
concluded that the ESG policy goals had been 
fully satisfied and the full 10% award pay-out 
was approved. 
No discretion was applied by the 
Remuneration Committee in relation to the 
EPS nil vesting outturn and the overall 2021 
ED LTIP pay-out was approved at 10% of 
the number of BRK share options originally 
granted. For the CEO, this means that 3,309 
of the originally granted 33,086 share options 
will become available to him when the award 
formally vests on 30 September 2024.
Additionally, two exceptional share 
option awards vested to the CEO in the 
FY24 reporting period. These retention 
awards were granted to Andrew Shepherd 
in November 2020 and June 2021, prior 
to his appointment to the Group Board. 
Being retention-focussed, neither award 
was subject to financial performance 
conditions and details of both awards were 
communicated by Regulatory News Service 
at the time of grant. Collectively, 10,755 BRK 
share options vested to the CEO from these 
awards during the FY24 reporting period. 
The value of these awards is not shown in 
the Single Figure Table as they would be 
recognised as remuneration in the year of 
grant, prior to Andrew being an Executive 
Director.
Long-term incentive awards 
granted during the year
In the first half of the FY24 reporting period, 
Executive Director LTIP (performance share) 
awards were made to the CEO and Chief 
Financial Officer under the 2018 Long-Term 
Incentive Plan. The grant was made on 
23 October 2023, after the appointment of 
the Chief Financial Officer at 1 August 2023. 
The performance measures for the awards 
granted continued to use underlying, diluted 
earnings per share (“EPS”) and a basket of 
ESG metrics, with 90% of overall opportunity 
relating to EPS performance and 10% to 
ESG deliverables. In accordance with the 
Directors’ Remuneration Policy, the grant 
levels for the CEO and Chief Financial 
Officer were 200% of base salary. Stretch 
targets, subject to Remuneration Committee 
assessment following the close of the 
FY26 reporting period, were established 
for both performance measures. Following 
the announcement of the CEO’s upcoming 
retirement, he will now be eligible for a 
service-based pro-ration of this award in 
accordance with the rules of the plan.
Workforce engagement
During FY24, John Linwood continued to be 
the designated Non-Executive Director to 
lead the Board’s engagement with our people. 
Throughout the year, a number of the Non-
Executive Directors participated in ‘skip-
level’ discussions, providing an opportunity 
for members of the Board to hear feedback, 
discuss ideas and better understand the 
experience and expectations, including those 
around executive pay, of employees outside 
of the Group’s senior leadership cohort. 
The Group also maintained its employee 
engagement survey, ‘Speak Up’, to give more 
opportunities for employees to give their 
views and collect more detailed feedback, 
leading to a full harmonisation of annual 
leave entitlement for all employees across 
the Group and an ongoing understanding of 
employee opinion on individual components 
of pay and benefits. 
Approach to executive 
remuneration in FY25
Following the appointment of Andrea 
Montague as CEO Designate at 1 July 2024, 
where she assumed the non-regulated 
responsibilities of the CEO role, her salary 
was reviewed against the CEO benchmark 
and increased to £460,000 per annum. This 
increase represented a 6.3% increase on 
the FY24 salary of the outgoing CEO and a 
progression for the role consistent with the 
increases applied to equally high performers 
in the wider workforce. The outgoing CEO’s 
salary was not increased for FY25. 
The implementation of the Executive 
Director annual bonus plan for FY25 will see 
no change to the maximum opportunity for 
the CEO and Chief Financial Officer roles, 
which will both remain at 150% of base 
salary, or base salary earnings, where an 
executive director is not in service for the 
full reporting period. The bonus will continue 
to be assessed using a balanced scorecard 
with the existing financial and non-financial 
weightings of 60% and 40% respectively. 
The Group’s dual financial focuses of creating 
market-leading organic growth alongside 
the delivery of top quartile profitability, 
Remuneration Committee report
80
Brooks Macdonald Group plc Annual Report and Accounts 2024

  Read more 
about our recognising 
and rewarding our 
people on  
page 46
will see revenue, flows, profitability, margin 
and cost efficiency financial measures all 
retained from the FY24 scorecard, albeit with 
a greater emphasis on net flows compared 
to the dual gross and net flows targets that 
operated for FY24. Similarly, client, people 
and risk non-financial categories will all 
be retained, with strategy being updated 
to growth and strategy to emphasise the 
qualitative ambitions around growth. Client 
category measures will continue to monitor 
the Group’s investment performance relative 
to peers as well as assess the level of service 
and outcomes delivered to clients. People 
category measures will continue to underpin 
the Group’s DE&I ambitions and incorporate 
targets for the representation of women in the 
Group’s senior leadership as well as assess 
the development of the Group’s management 
and leadership capability. The performance 
outturns of the FY25 financial and non-
financial measures against the targets set will 
be disclosed in next year’s report. 
During FY24, major shareholders were 
consulted on proposed changes to the 
measures used for assessing the next grant 
of Executive Director LTIP awards to be 
made at the start of the FY25 reporting 
period, Whilst no changes were proposed 
in respect of LTIP opportunity quantum or 
structure, shareholders were consulted on 
the expansion from two to three measures 
to enable the inclusion of an FUM growth 
incentive, recognising that the building of a 
strong and stable asset base is fundamental to 
the success of the business and continuation 
of sustainable returns to shareholders. This 
proposal was well received in the main 
and has been adopted for the next set of 
Executive Director LTIP awards to be granted 
shortly. The measures used for these awards 
will therefore be underlying, diluted EPS (50% 
of overall opportunity), average FUM growth 
(35% of overall opportunity) and targeted ESG 
measures (15% of overall opportunity).
The same Executive Director LTIP structural 
principles as operated previously will 
continue to apply with vesting occurring on a 
graduated basis from threshold performance 
(at which 25% of the award vests), rising to 
full vesting only in the event significant over-
target performance is delivered. Formulaic 
adjustments for actual dilution and actual 
effective tax rate will continue to operate for 
the assessment of the underlying, diluted EPS 
performance, and automatic adjustments will 
be made to eliminate the impact of acquired 
and divested FUM for the assessment of 
average FUM growth. 
The opportunity levels for the CEO and Chief 
Financial Officer will remain unchanged at 
200% of base salary each. A full description 
of the amended Executive Director LTIP is 
available in the Directors’ Remuneration Policy 
accompanying this report,
At present, no changes are proposed to 
key benefits in FY25. However, the Group 
will continue to review levels of retirement 
benefits it currently offers. In the event 
any future changes are approved by the 
Remuneration Committee, they would apply 
to the Executive Directors and the wider 
workforce alike.
The Remuneration Committee believes 
that the current structure of the Directors’ 
Remuneration Policy and overall remuneration 
opportunity it offers will be effective in 
retaining and appropriately incentivising the 
incoming CEO and also in attracting a high 
calibre candidate for the Chief Financial 
Officer position.
Appointment of the  
Chief Financial Officer
The Group is currently conducting an 
extensive review of Chief Financial Officer 
candidates with the requisite leadership, 
commercial and financial acuity to drive 
forward the Group’s ambitious growth 
strategy. At the conclusion of this process, 
it is expected that the successful candidate 
will be offered a level of salary consistent 
with the parameters currently operating 
for the role, will receive a pro-rata FY25 
bonus opportunity and will receive an LTIP 
grant within the FY25 reporting period 
in alignment with the terms described in 
the Directors’ Remuneration Policy. In the 
event the successful candidate would be 
disadvantaged by the loss of deferred 
compensation in joining the Group, the 
Remuneration Committee may consider 
offering a value of compensation and vesting 
terms and conditions equivalent to that being 
forfeit, with no additional incentive being 
made available. Pension benefits offered 
will be aligned with the wider workforce and 
the Remuneration Committee will directly 
oversee and pre-approve all elements of the 
Chief Financial Officer remuneration package. 
Our upcoming AGM
This report will be presented to shareholders 
at the upcoming Annual General Meeting 
on 24 October 2024 and I hope that you will 
join the Board in supporting this non-binding 
resolution. 
Other 
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Report
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81
Brooks Macdonald Group plc Annual Report and Accounts 2024

Annual report on remuneration
Total remuneration for the financial years ended 30 June 2024 and 30 June 2023
£’000 
Year
 Salary 
and fees 
 Taxable 
benefits1 
 Annual 
bonus2 
 Long-term 
incentives3 
 Sharesave4 
 Other5 
Pension-
related 
benefits
 Total 
 Total fixed 
remuneration 
 Total variable 
remuneration 
Executive Directors 
Andrew Shepherd6 
2024
412 
3
444 
64 
– 
– 
23
946
 438 
508 
2023
416 
3
421 
– 
15 
– 
23
878 
 442 
 436 
Andrea Montague7 
2024
344 
– 
418 
– 
– 
– 
21
783 
 365 
 418 
2023
–
–
– 
– 
– 
– 
–
– 
 – 
 – 
Ben Thorpe8 
2024
–
–
– 
– 
– 
– 
–
– 
 – 
 – 
2023
201 
1
– 
132 
– 
– 
12
346 
 214 
 132 
Lynsey Cross5,8
2024
–
–
– 
– 
– 
– 
–
– 
 – 
 – 
2023
167 
1
206 
– 
– 
271 
–
655 
 178 
 477 
2024
756 
3
862 
64 
– 
– 
44
 1,729 
 803 
926 
2023
784 
5
627 
132 
15 
271 
45
 1,879 
 834 
 1,045 
Non-Executive Directors
Maarten Slendebroek9 
2024
132
–
– 
– 
– 
– 
–
132 
 132 
 – 
2023
–
–
– 
–
–
–
–
– 
 – 
 – 
Richard Price10 
2024
149
–
– 
– 
– 
– 
–
149 
 149 
 – 
2023
135
–
– 
– 
– 
– 
–
135 
 135 
 – 
Robert Burgess11 
2024
90
–
– 
– 
– 
– 
–
90 
 90 
 – 
2023
77
–
– 
– 
– 
– 
–
77 
 77 
 – 
Dagmar Kershaw12 
2024
73
–
– 
– 
– 
– 
–
73 
 73 
 – 
2023
67
–
– 
– 
– 
– 
–
67 
 67 
 – 
John Linwood 
2024
80
–
– 
– 
– 
– 
–
80 
 80 
 – 
2023
77
–
– 
– 
– 
– 
–
77 
 77 
 – 
James Rawlingson13 
2024
82 
–
– 
– 
– 
– 
–
82 
 82 
 – 
2023
24
–
– 
– 
– 
– 
–
 24 
 24 
 – 
Alan Carruthers14 
2024
– 
–
– 
– 
– 
– 
–
 – 
 – 
 – 
2023
124
–
– 
– 
– 
– 
–
 124 
 124 
 – 
2024
606
–
– 
– 
– 
– 
–
 606 
 606 
 – 
2023
504
–
– 
– 
– 
– 
–
 504 
 504 
 – 
Total remuneration
2024
1,362
3
862 
64 
– 
– 
44
 2,335 
 1,409 
 926 
2023
1,288
5 
627 
132 
15 
271 
45
 2,383 
 1,338 
 1,045 
Remuneration Committee report
82
Brooks Macdonald Group plc Annual Report and Accounts 2024

 
Notes to the total remuneration table
1	
Taxable benefits relate to the provision of medical 
insurance and company car (electric vehicle) benefit. 
2	
The annual bonus amounts shown reflect both the cash 
component (66.7% of total annual bonus value) and the 
deferred share option component (33.3% of total annual 
bonus value). FY23 award values reflect the period of 
Executive Director service. Ongoing tenure and malus 
and clawback provisions apply to deferred share awards.
3	
Reported 2024 LTIP value for Andrew Shepherd reflects 
the value of 3,309 nil price share options from the 
assessment of 2021 ED LTIP where the performance 
period ended at 30 June 2024. Pricing of this award 
reflects the three month average BRK share price for the 
period April to June 2024 of £19.407.
4	
No Executive Director participated in the 2021 Sharesave 
plan that matured in FY2024 and no gains were therefore 
realised. Values for FY2023 reflect the gain of the 
Sharesave contract calculated related to the discount 
price for the 2020 Sharesave contract that matured in the 
FY23 financial year. 
5	
Payment relates to Lynsey Cross stepping down from 
Executive Director responsibilities in FY23 as detailed in 
FY23 annual report.
6	
The value of FY24 salary reported for Andrew Shepherd 
reflects him taking a total of 13 days of unpaid leave 
across three months in FY24. A working contribution was 
still maintained during these partial absences and no 
adjustment was made to bonus eligibility.
7	
Andrea Montague was appointed as an Executive 
Director on 1 August 2023. 	
8	
Ben Thorpe and Lynsey Cross both resigned as Executive 
Directors on 19 January 2023. 
9	
Maarten Slendebroek was appointed Chair on 
27 November 2023, pending SMF9 regulatory approval 
and received an annual Chair fee of £220,000. 
10	 Richard Price was appointed Acting Chair in February 
2023 and his FY23 fees reflect a blend of Acting Chair 
fee and Senior Independent Director’s fees for FY23. His 
FY24 fees reflect his resignation from the Acting Chair 
role in March 2024 following confirmation of Maarten 
Slendebroek’s regulatory approval as SMF9. 
11	
Robert Burgess’ FY24 fees reflect his appointment as 
Senior Independent Director from 1 September 2023.
12	 Dagmar Kershaw’s FY24 fees reflect the payment of 
the Investment Committee attendance fee to her from 
1 July 2023.
13	 James Rawlinson’s FY24 fees reflect a back payment 
of £2,000 for Audit Chair fees for FY23 following his 
SMF11 regulatory approval. He was appointed as a 
Non-Executive Director on 2 March 2023. 
14	 Alan Carruthers resigned as Chair on 7 February 2023.
Annual variable pay outcomes for 
financial year ended 30 June 2024
FY24 bonus outcomes for Executive 
Directors continued to be determined by 
performance against a balanced scorecard 
of performance measures. The measures and 
target range sliding scales were approved 
by the Remuneration Committee at the 
beginning of the FY24 reporting period with 
the intention of incentivising the delivery 
of the Group’s strategic priorities and 
achieving an appropriate pay-out to Executive 
Directors relative to their performance 
against stretch targets. Under the existing 
Directors’ Remuneration Policy, a maximum 
bonus opportunity of 150% of base salary 
applies to each Executive Director. The 
Chief Financial Officer is eligible for a 
time pro-rated award in reflection of her 
1 August 2023 appointment date. 
FY24 annual bonus performance 
targets 
For the financial year ended 30 June 2024, 
the three existing financial measures of profit 
(£m), margin (%) and net flows were expanded 
upon to include revenue, gross flows and cost 
income ratio as a means to both incentivise 
and assess progress towards the Group’s 
dual financial aims of market leading organic 
growth and top quartile profitability. These 
measures were grouped into the four financial 
categories of revenues, flows, profitability 
and margin & operating efficiency, each with 
a category weighting of 15% of overall annual 
bonus opportunity, as follows: 
•	 Revenues, measured by gross revenues 
aligned to budget (15%);
•	 Flows, comprised of net organic growth in 
FUM as a % of opening FUM (“Net Flows”) 
(7.5%) and gross organic flows aligned to 
budget (“Gross Flows) (7.5%);
•	 Profitability measured by underlying profit 
before tax (“Underlying PBT”) aligned to 
budget (15%);
•	 Margin & operating efficiency measured 
by underlying profit before tax margin 
(“Underlying PBT Margin”) (7.5%) and cost/
income ratio (7.5%), 
Once again, non-financial objectives within 
the four categories of strategy, client, people 
and risk made up the remaining 40% of the 
scorecard opportunity.
Sliding scales with threshold, target and 
maximum outturn positions were established 
for all financial measures using budgeted 
or other target values, with account being 
taken of market consensus expectation and 
sector performance. Non-financial objectives 
were set with a focus on strategy, client, 
risk and people deliverables, incorporating 
objective, quantifiable targets in areas such as 
investment performance and DE&I. 
Other 
Information
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83
Brooks Macdonald Group plc Annual Report and Accounts 2024

Category
Measure
Weighting
% of salary at 
maximum
Threshold1
Target1
Maximum1
Actual 
for FY24
% of 
maximum 
awarded for 
criteria
% of base 
salary 
awarded for 
these criteria
Revenue
Revenues (£m)
15.00%
22.50%
118.6
126.2
130.0
128.3
84.8%
19.07%
Flows
Gross flows (£bn)
7.50%
11.25%
2.4
2.7
3.1
2.33
0.0%
0.00%
Net flows (%)
7.50%
11.25%
(2.5)
0.0
2.5
(5.2)
0.0%
0.00%
Profitability
Underlying PBT (£m)
15.00%
22.50%
27.6
31.4
33.3
34.1
100.0%
22.50%
Margin and operating efficiency
Underlying PBT margin (%)
7.50%
11.25%
 22.0 
 25.0 
 26.5 
 26.6 
100.0%
11.25%
Cost/income Ratio (%)
7.50%
11.25%
 84.0 
 75.0 
 70.5 
 73.4 
78.5%
8.83%
Total
 
60.00%
90.00%
 
 
 
 
68.50%
61.65%
1	
33.3% of maximum is payable for Threshold performance, 66.7% of maximum for Target performance and 100% of maximum for Maximum performance.
Performance against financial 
criteria (60% of overall opportunity)
Financial performance delivery was strong 
across revenue, profitability, and margin 
and operating efficiency measures with 
the outturn for each category being above 
target. However, underperformance across 
both flows measures, where neither outturn 
met threshold performance, moderated 
the overall financial outturn to an on target 
assessment, (see table): 
Whilst the Committee has the discretion 
to adjust the final outcome to take account 
of overall performance and exceptional 
events, no discretion has been applied 
to the outturns of the financial metric 
calculations. The Committee considers 
that the Remuneration Policy has operated 
as intended in delivering appropriate 
incentive compensation relative to Company 
performance and 68.5% of maximum 
opportunity was approved as the financial 
outturn for both the CEO and the Chief 
Financial Officer.
The award of 61.65% of base salary for 
financial objectives, reflects a reduction of  
1.4 percentage points or 2.3% decrease on the 
63.1% of executive director salary awarded 
for FY23 financial performance. This rate of 
reduction is highly correlated to the year-on-
year rate of change in underlying profit before 
tax delivered of 12.1%. 
Remuneration Committee report
84
Brooks Macdonald Group plc Annual Report and Accounts 2024

Performance against FY24 non-financial objectives (40% of overall opportunity)
 
Strategic objective
Objective(s)
Performance in FY24
Performance 
assessment against 
objective
Strategy
Effective implementation of 
the identified strategic model, 
continued delivery of organic 
growth, and the successful and 
cost-effective, identification, 
acquisition and integration of high-
quality in-organic growth targets 
•	 Effective identification and adoption of the new strategic model demonstrated by the 
migration to a client-centric organisational structure and onboarding of key strategic leaders.
•	 Highly effective cost reduction exercise delivered.
•	 Continued activity and progress in the identification and acquisition of in-organic 
growth targets.
•	 Robust stewardship and oversight in the strategic review of Brooks Macdonald International. 
•	 Balanced performance delivered against organic growth objective. 
CEO: Satisfactory
CFO: Strong
Client
Focus on investment performance 
against peers (ARC wealth 
management benchmarks) and 
development of the client service 
proposition to better understand 
client needs and deliver 
outstanding client outcomes. 
•	 FY24 full year investment performance assessed by ARC at 30 June 2024 as being in the first 
quartile and top of the second quartile for each of their wealth management benchmarks, 
delivering above benchmark investment outcomes for clients.
•	 Successful implementation of new client technology systems including Salesforce and BM 
website relaunch, improving BM’s understanding of client needs and product suitability, 
leading to better service levels, engagement and outcomes.
•	 Roll-out of market-leading vulnerable client tools, materials and resources, as part of other 
Consumer Duty initiatives, to safeguard vulnerable client outcomes. 
•	 Increased participation in client and distributor surveys and feedback tools, including 
VouchedFor by Elevation, with returned views and feedback incorporated into evolving 
product and propositions. 
CEO: Strong
CFO: Strong
People
Focus on developing DE&I 
ambitions (% of women in 
leadership roles, development 
of DE&I reporting capability), 
management of people 
engagement and development of 
performance management aligned 
to the Group’s strategic priorities.
•	 In FY24 BM exceeded its Women in Finance Charter % of women in leadership roles target a 
year early (35% achieved against a target of 32%).
•	 Identification of DE&I strategic initiatives developed and presented to the Board. 
Development of ethnicity reporting capability foundations and engagement and with 
external providers to redevelop a commercially focussed best in class DE&I strategy. 
•	 Effective management of employee engagement demonstrated as measured by BM’s ‘Speak 
Up’ survey in view of cost challenges, a material redundancy initiative and the strategic 
review of Brooks Macdonald International. 
•	 The successful redevelopment and roll-out of employee performance management with 
stronger alignment to, and accountability for, the delivery of identified commercial and 
transformation priorities. 
CEO: Good
CFO: Strong
Risk
Ongoing evolution and embedding 
of risk management framework and 
supporting culture and mitigating 
risk appropriately. Maintain a 
positive and proactive relationship 
with regulators and high standards 
in managing regulatory matters.
•	 Strong year to year improvement in the Group’s overall Conduct Risk Score factor, a measure 
that tracks ‘whole workforce’ risk performance in the areas of portfolio composition vs 
mandate, service review completion, complaints, breaches, policy attestations and other 
conduct risk factors. 
•	 Evidenced operational enhancements to the Group’s Risk Management Framework.
•	 Areas of improvement around CASS processes, identified, prioritised and resourced, and 
addressed at pace.
CEO: Satisfactory
CFO: Strong
Other 
Information
Financial 
Statements
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Report
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85
Brooks Macdonald Group plc Annual Report and Accounts 2024

Overall outcome of the FY24 bonus
Name
% of max 
financial 
performance 
achieved
% of max 
non-financial 
performance 
achieved
Overall 
% of max 
achieved
Total FY24 
bonus award 
payable
£’0001,2
Cash portion
(2/3 total 
value - 
£000’s) 
Deferred 
shares 
portion
(1/3 total 
value - 
£000’s) 
FY24 bonus 
award as a 
% of base 
salary on an 
annualised 
basis2
Andrew Shepherd, CEO
68.5%
68.4%
68.46%
444
296
148
102.69%
Andrea Montague, CFO
68.5%
100.0%
81.10%
418
279
139
121.65%
1	
The annual base salaries referenced for the FY24 bonus awards for the CEO and CFO are £432,640 and £375,000, respectively.
2	
The CFO’s FY24 bonus award is an eleven months’ pro-ration of the annualised value, reflecting her appointment date of 1 August 2023. 
The Remuneration Committee’s assessment 
of performance against non-financial 
objectives considered both the overall 
organisational outcome, and also the 
relative contributions from each executive 
director. This approach resulted in different 
performance scores and pay-out outturns 
for each executive director. The strongest 
executive director performances and 
organisational outcomes were delivered in the 
categories of client and people, where both 
executive directors were either rated good or 
strong, with strong being the top performance 
rating available. There was greater 
differentiation in the scoring the of executive 
directors in the strategy and risk categories, 
where the Remuneration Committee 
reflected on the exceptional and immediate 
impact made by the Chief Financial Officer 
in the areas of redesigning and embedding 
the Group’s strategy, in identifying and 
realising organisational performance and 
cost efficiencies, and the key role she played 
in addressing priority areas in the Group’s 
risk agenda at pace. For these reasons, the 
Chief Financial Officer was awarded the 
maximum score in each category and 100% 
of maximum bonus opportunity for non-
financial performance, equivalent to 60% of 
base salary on an annualised basis. The CEO 
was awarded scores ranging from satisfactory 
to strong across the four categories and 
received an overall non-financial outturn of 
68.4% of maximum opportunity, equivalent to 
41.04% of base salary. 
In addition to the Remuneration Committee’s 
assessment of financial and non-financial 
performance, an additional risk adjustment 
review was also conducted by the 
Remuneration Committee to consider if 
any adjustments to bonus were appropriate 
to reflect crystallised or emerging material 
risks. The result of this assessment was that 
risk performance consideration had been 
adequately reflected in the assessment of 
the non-financial risk category and no further 
adjustment would be appropriate, 
The final overall bonus award values that are 
payable, are detailed in the table above.
A third of overall annual bonus value is 
payable in deferred shares (nil price options) 
for Executive Directors. These vest in three 
equally weighted tranches over three years 
to encourage further alignment with our 
shareholders’ interests and support the 
Group’s minimum shareholding requirements. 
Both cash and share portions are subject to 
malus and clawback provisions.
Outcome of FY21 Executive 
Director LTIP
Following his appointment as CEO in 2021, 
Andrew Shepherd received an Executive 
Director LTIP award at 30 September 2021. 
Pay-out of the award was conditional upon 
the achievement of a sliding scale of EPS 
and ESG performance criteria, with EPS 
representing 90% of overall award weighting 
and ESG 10% of overall award weighting. The 
performance period for the award ended 
at the 30 June 2024 and the Remuneration 
Committee made an assessment of 
performance delivered against the 
performance conditions agreed at grant. 
The FY24 EPS outturn of 161.0 pence 
delivered a nil vesting for that portion of the 
award, as follows:
2021 ED LTIP measure
Threshold1
(25% pay-out)
Target1
(50% 
pay-out)
Maximum1
(100% 
pay-out)
Actual 
for FY24
% of 
maximum 
awarded for 
measure
% of base 
salary 
awarded for 
this measure
Underlying diluted Earnings Per Share (pence)
185p
206p
229p
161.0p
0%
0%
Remuneration Committee report
86
Brooks Macdonald Group plc Annual Report and Accounts 2024

The FY24 reporting period was the financial 
performance measurement period for the 
2021 Executive Director LTIP award. The 
performance measures approved by the 
Remuneration Committee for the award prior 
to its grant in 2021 were, underlying, diluted 
earnings per share (“EPS”), representing 90% 
of maximum opportunity, complemented by 
a basket of defined ESG policy development 
goals, forming the remaining 10% of maximum 
opportunity. The CEO and former Chief 
Operating Officer (Lynsey Cross) are the only 
two executives holding 2021 ED LTIP awards. 
The Remuneration Committee’s assessment 
of ESG performance, the targets for which 
were the satisfactory implementation and 
embedding of a basket of ESG-related 
policies, concluded that the stated ESG policy 
goals had been fully satisfied. Fully satisfied 
being the standard for which full pay-out 
of the ESG portion was dependent. The 
Remuneration Committee assessment also 
noted that the Group had delivered additional 
ESG achievements within the performance 
period, demonstrated by its meeting of the 
certification standard required for B Corp 
certification. The Committee therefore 
approved pay-out of the maximum 10% award 
value for ESG deliverables.
No discretion was applied by the 
Remuneration Committee in relation to the EPS 
nil vesting outturn and the overall 2021 ED LTIP 
pay-out was approved at 10% of the number 
of BRK share options originally granted. For the 
CEO, this means that 3,309 of the originally 
granted 33,086 share options will become 
available to him when the award formally vests 
at 30 September 2024. 
Lynsey Cross, the former Chief Operating 
Officer, who holds a pro-rated FY2021 
Executive Director LTIP award, as part of her 
Good Leaver stats, will also be eligible for the 
same percentage outturn.
Face value of awards made to Executive Directors under LTIP and deferred element of annual bonus during FY24
Name
 
FY23 deferred bonus
£’0001
FY24 LTIPs
£’0002
One-off award
£’000
Total
£’000
Andrew Shepherd, CEO
140.00 
865.00 
– 
1,005.00 
Andrea Montague, CFO
–
750.00 
– 
750.00 
Total
140.00 
1,615.00 
– 
1,755.00 
1	
The CFO did not serve the FY23 performance period and was not eligible for an FY23 bonus award.
2	
The values shown reflects the maximum opportunity available. The number of shares delivered, and realised value of the award, will be determined by performance delivered against the performance metrics.
Deferred bonus share awards granted during the FY24 reporting period
One-third of the FY23 bonus was awarded to the Chef Executive in the form of deferred nil price share options. These awards will vest over three years in three equal tranches at 12, 24 and 36 
months from date of award. 
Name
Basis of award
Date of award
No. of awards
Face value
of awards
£’0001
Vesting date
Andrew Shepherd
1/3 of annual bonus
28 Sep 2023
8,001
140
28 Sept 
2024/2025/2026
1	
Based on a share price of £17.56, being the average mid-market closing price over the five-day period prior to 28 September 2023.
LTIP awards granted during the FY24 reporting period
Name
Basis of award
Date of award
No. of awards
Face value
of awards
£’0001
Performance 
period 
end date
Vesting date
End of 
holding period
Andrew Shepherd
200% of salary
23-Oct-23
49,318
865
30-Jun-26
23-Oct-26
23-Oct-28
Andrea Montague
200% of salary
23-Oct-23
42,748
750
30-Jun-26
23-Oct-26
23-Oct-28
1	
Based on a share price of £17.545, being the average mid-market closing price over the five-day period prior to 23 October 2023.
Other 
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87
Brooks Macdonald Group plc Annual Report and Accounts 2024

Directors’ share interests 
At 30 June 2024, active Directors’ shareholdings were as set out below 
Minimum 
shareholding 
requirement 
(% of salary) 
Beneficially 
owned shares
Shares vested 
but not 
exercised 
net of tax
Unvested qualifying 
shares (deferred 
bonus shares/LTIP) 
net of tax1,5
Value at 
30 June 20242
£’000
Shareholding 
as % of 
base salary
Executives
Andrew Shepherd
200%
38,532
10,735
9,892
1,154
267%
Andrea Montague4
200%
–
–
–
–
–
Non-Executives
Maarten Slendebroek
N/A
–
–
–
N/A
N/A
Richard Price (Acting Chair)3
N/A
N/A
–
–
N/A
N/A
Robert Burgess
N/A
3,044
–
–
N/A
N/A
Dagmar Kershaw
N/A
840
–
–
N/A
N/A
John Linwood
N/A
300
–
–
N/A
N/A
James Rawlingson
N/A
500
–
–
N/A
N/A
Total
 
43,216
10,735
9,892
1,154
 
1	
Value shown for Andrew Shepherd includes recognition of 3,309 2021 LTIP share options following completion of 
performance assessment.
2	
Value based on mid-market close average share price on 30 June 2024 of £19.50.
3	
Richard Price was no longer a Director at 30 June 2024.
4	
An FY23 LTIP award was made to Andrea Montague, however this does not qualify until performance is assessed.
5	
Value shown excludes consideration of FY24 bonus shares that will be granted shortly.
Remuneration Committee report
A performance share award equivalent to 
200% was granted to both the CEO and 
Chief Financial Officer under the LTIP during 
October 2023, Both awards were based on a 
share price of £17.545, this being the average 
mid-market closing price over the five-day 
period prior to grant date. The performance 
period for the awards is the three reporting 
periods FY24, FY25 and FY26, with vesting 
occurring in October 2026 and the awards 
being subject to a further two-year, post-
vesting holding period. 
The LTIP awards are made in nil price share 
options and ongoing eligibility is subject 
to continued service and performance 
conditions relating to:
•	 underlying diluted earnings per share (90% 
weighting); and
•	 a basket of ESG metrics (10% weighting).
The EPS measure is structured as an absolute 
target value for the third year of vesting 
(FY26 underlying diluted EPS) and the targets 
set will be disclosed when the awards 
vest. At vesting, formulaic adjustments 
are applied to replace the forecast share 
dilution and effective tax rates inherent in 
the EPS target with the actual rates within 
the performance period. A pay-out of 
25% of maximum opportunity is made at 
threshold performance and 50% of maximum 
opportunity at target performance.
LTIP targets are commercially sensitive and 
will be disclosed at the completion of the 
performance period. 
All LTIP awards are subject to malus 
and clawback provisions in the event of 
circumstances including, but not limited to, 
material misstatement of financial results, 
material adverse event (e.g., regulatory 
censure, regulator sanction, reputational 
damage), error in the calculation of the awards 
and personal misconduct. The Committee is 
able to exercise discretion in circumstances 
where it considers the award outcomes 
do not reflect the true performance of the 
business or individual over that period.
To the extent that they vest, the outcomes 
for these awards will be reported for Andrea 
Montague in the total remuneration table 
for the financial year ending 30 June 2026, 
and for Andrew Shepherd as a payment to 
a former Director in the FY26 annual report, 
FY26 being the end of the performance 
period for both awards.
Dilution
All share awards are made in accordance 
with the Board’s dilution policy so that in 
any rolling period of 10 years, not more than 
10% of the issued ordinary share capital of 
the Company (adjusted for bonus and rights 
issues) will be issued for all share incentive 
schemes operated by the Company. In 
addition, a further limit within this has been 
set on a 5% ten-year dilution level with 
respect to Executive Long-Term Incentive 
Plan awards. The Company satisfies the 
various equity-based schemes it operates 
using a combination of market purchased 
and newly issued shares. The dilutive effect 
of LTIP awards issued to date is nil, as these 
awards are satisfied using market purchased 
shares.
88
Brooks Macdonald Group plc Annual Report and Accounts 2024

Vesting profile of all share awards
The following tables set out details of the 
Directors’ share awards and their vesting 
profile.
Deferred Bonus Plan (“DBP”)
The Long-Term Incentive Plan was approved 
by shareholders at the 2018 Annual General 
Meeting and encompasses deferral of both 
annual bonuses (DBP) and conditional awards 
(LTIP).
The Deferred Bonus Plan awards have no 
performance conditions and awards are 
made in the form of nil price options. Ongoing 
eligibility for the awards is subject to the 
plan rules. In view of the CEO’s FY25 leaving 
reason being retirement, the Remuneration 
Committee have approved the presumption 
in the rules that he will remain eligible for his 
DBP awards at full value following leaving.
A Shepherd
Grant date
Exercise 
price (p)
Options at 
1 July 2023
Granted 
during year
Exercised 
during year
Market value 
of exercises 
(£’000)
Lapsed 
during year
Forfeited
during
year
Options at 
30 June 2024
Vesting date
Expiry
date1
31/10/2019
 – 
 1,122 
 – 
 – 
 – 
 – 
 – 
 1,122 
30/09/2022
01/01/2026
30/09/2020
 – 
 1,289 
 – 
 – 
 – 
 – 
 – 
 1,289 
30/09/2022
01/01/2026
30/09/2020
 – 
 1,290 
 – 
 – 
 – 
 – 
 – 
 1,290 
30/09/2023
01/01/2026
30/09/2021
 – 
 1,415 
 – 
 – 
 – 
 – 
 – 
 1,415 
30/09/2022
01/01/2026
30/09/2021
 – 
 1,415 
 – 
 – 
 – 
 – 
 – 
 1,415 
30/09/2023
01/01/2026
30/09/2021
 – 
 1,417 
 – 
 – 
 – 
 – 
 – 
 1,417 
30/09/2024
01/01/2026
30/09/2022
 – 
 2,968 
 – 
 – 
 – 
 – 
 – 
 2,968 
30/09/2023
01/01/2026
30/09/2022
 – 
 2,968 
 – 
 – 
 – 
 – 
 – 
 2,968 
30/09/2024
01/01/2026
30/09/2022
 – 
 2,969 
 – 
 – 
 – 
 – 
 – 
 2,969 
30/09/2025
31/03/2026
28/09/2023
 – 
 – 
 2,667 
 – 
 – 
 – 
 – 
 2,667 
28/09/2024
01/01/2026
28/09/2023
 – 
 – 
 2,667 
 – 
 – 
 – 
 – 
 2,667 
28/09/2025
29/03/2026
28/09/2023
 – 
 – 
 2,667 
 – 
 – 
 – 
 – 
 2,667 
28/09/2026
29/03/2027
Total
 
 16,853 
 8,001 
 – 
 – 
 – 
 – 
 24,854 
 
 
1	
The expiry dates shown have been updated to reflect the CEO’s upcoming retirement as per the treatment for good leavers within the plan rules. 
Other 
Information
Financial 
Statements
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Report
Strategic 
Report
89
Brooks Macdonald Group plc Annual Report and Accounts 2024

Long-Term Incentive Plan (“LTIP”) 
Conditional Awards
The Long-Term Incentive Plan conditional 
awards are discretionary awards, normally 
made in the form of nil price options, subject 
to the performance conditions as determined 
by the Remuneration Committee (specific 
conditions for FY24 awards are detailed in 
this report), with ongoing eligibility being 
subject to the plan rules. In view of the CEO’s 
FY25 leaving reason being retirement, the 
Remuneration Committee have approved 
the presumption in the rules that he will 
remain eligible for a service-based pro-rata 
of any unvested LTIP awards. The CEO’s 
unvested LTIP awards will continue to vest 
on the original schedule and the approach 
to performance assessment will remain 
unchanged. All LTIP awards are subject to a 
two-year holding period post vest date.
A Shepherd
Grant date
Exercise 
price (p)
Conditional 
shares at 
1 July 2023
Granted 
during year
Exercised 
during year
Market value 
of exercises 
(£’000)
Lapsed 
during year
Forfeited
during
year
Conditional 
shares at 
30 June 2024
Vesting date
Expiry
date1
24/11/2020
1
 – 
 2,040 
 – 
 – 
 – 
–
 – 
 2,040 
30/09/2023
24 months
09/06/2021
1
 – 
 8,715 
 – 
 – 
 – 
–
 – 
 8,715 
09/06/2024
24 months
30/09/2021
2
 – 
 33,086 
 – 
 – 
 – 
 – 
 – 
 33,086 
30/09/2024
24 months
17/10/2022
 – 
 43,413 
 – 
 – 
 – 
 – 
 – 
 43,413 
17/10/2025
24 months
23/10/2023
 – 
 – 
 49,318 
 – 
 – 
 – 
 – 
 49,318 
23/10/2026
24 months
Total
 
 87,254 
 49,318 
 – 
 – 
 – 
 – 
 136,572 
 
 
1	
The LTIP grants made in November 2020 and June 2021, preceded the CEO appointment into that role. These were the last LTIP awards to be made without stretch performance conditions. All LTIP awards from November 2021 have been made in 
performance LTIPs.
2	
Performance of the LTIP granted at September 2021 was set and measured against FY24 financial performance conditions. This assessment has been completed and approved by the Remuneration Committee, with 10% of granted share options (3,309) 
being approved for payout at vesting. On the basis the performance period was completed and pay-out known as at 30 June 2024, the value of the 3,309 options is shown in the FY24 single figure table of total remuneration shown earlier in this report. 
The Chief Financial Officer received a performance LTIP grant in October 2023, following her appointment. The award was made in accordance with the 200% of salary opportunity detailed in the 
Directors’ Remuneration Policy, as follows:
A Montague
Grant date
Exercise 
price (p)
Conditional 
shares at 
1 July 2023
Granted 
during year
Exercised 
during year
Market value 
of exercises 
(£’000)
Lapsed 
during year
Forfeited
during
year
Conditional 
shares at 
30 June 2024
Vesting date
Expiry
date1
23/10/2023
 – 
 – 
 42,748 
 – 
 – 
 – 
 – 
 42,748 
23/10/2025
24 months
Total
 
 – 
 42,748 
 – 
 – 
 – 
 – 
 42,748 
 
 
Company Share Option Plan 
(“CSOP”)
The CSOP was approved by shareholders at 
the Annual General Meeting on 17 October 
2013 and by HMRC on 21 November 2013.
The scheme is a discretionary scheme 
whereby employees or Directors are granted 
an option to purchase the Company’s shares 
in the future at a price set on the date of the 
grant. The maximum award under the terms 
of the scheme for an individual at any one 
time is a total market value of £60,000. There 
are performance conditions attaching to the 
scheme whereby there must be an increase in 
the underlying diluted EPS of the Company of 
at least 2% more than the increase in RPI over 
the three years starting with the financial year 
in which the option is granted. The Group has 
not made awards under CSOP for a number of 
years and no CSOP awards were made under 
the scheme during FY24.
The below table confirms the CEO’s exercise 
of his final CSOP award during the FY24 
reporting period.
Remuneration Committee report
90
Brooks Macdonald Group plc Annual Report and Accounts 2024

A Shepherd
Grant date
Exercise 
price (p)
Options at 
1 July 2023
Granted 
during year
Exercised 
during year
Lapsed 
during year
Options at 
30 June 2024
Vesting date
Expiry
date1
21/11/2013
1,452.00
 2,067 
 – 
(2,067) 
 – 
 – 
21/11/2016
21/11/2023
Total
 
 2,067 
 – 
(2,067) 
 – 
 – 
 
 
Save As You Earn (“Sharesave”)
All Directors are entitled to take part in the 
HMRC-approved Brooks Macdonald Group 
Sharesave Scheme on the same terms as 
all other employees. Annual invitations to 
participate in the scheme, which commences 
each year on 1 June, are sent to Directors and 
option grants are made at 80% of the closing 
mid-market price on the day of the offer. 
Neither Executive Director participated in 
Sharesave schemes that were either granted 
or matured in the FY24 reporting period. No 
benefit values were therefore reportable 
for Sharesave gains in the FY24 single figure 
table of total remuneration shown earlier in 
this report. The table below confirms that 
the CEO currently participates in the 2023 
Sharesave contract, initiated in the FY23 
reporting period and that would ordinarily 
mature at 1 June 2026. As a good leaver at 
the end of FY25, the CEO will be allowed to 
exercise the options over the value of savings 
accrued to date and within the six months 
option window. The value of this benefit will 
be confirmed in the FY25 annual report.
A Shepherd
Grant date
Exercise 
price (p)
Options at 
1 July 2023
Granted 
during year
Exercised 
during year
Forfeited 
during year
Options at 
30 June 2024
Vesting date
Expiry
date1
12/05/2023
1,434.00
 1,255 
 – 
 – 
 – 
 1,255 
01/06/2026
01/12/2026
Total
 
 1,255 
 – 
 – 
 – 
 1,255 
 
 
Remuneration Arrangements 
relating to the CEO’s retirement at 
the end of FY25 
As detailed earlier in this report, subject 
to the successful regulatory approval of 
his successor, Andrea Montague, the CEO 
– Andrew Shepherd, will step down from 
Executive Director responsibilities at the end 
of September 2024. 
The Remuneration Committee have 
determined in alignment with the 
remuneration policy and standard contractual 
provisions, that the outgoing CEO will:
•	 Be eligible to be paid salary in lieu of notice 
until his contractual leave date, as per the 
standard terms of his employment contract.
•	 Remain eligible for a full FY24 annual 
bonus opportunity reviewed against the 
targets established at the beginning of the 
reporting period and subject to the usual 
deferral provisions.
•	 Be considered by the Remuneration 
Committee (on a wholly discretionary 
basis) for a pro-rata FY25 bonus award, 
subject to a review of the contribution he 
delivers in the reporting period. 
•	 Remain eligible for the FY21 ED LTIP outturn 
that will vest in service.
•	 Not be eligible for LTIP grants going 
forward and will not receive an LTIP grant in 
September 2024. 
•	 Be treated as a Good Leaver for all inflight 
share awards, in accordance with the 
remuneration policy, as follows:
•	 DBP awards will be delivered at full 
grant value on the normal vesting 
schedule.
•	 LTIP awards will be subject to 
service-based pro-ration and 
reductions will be applied in 
proportion to the length of the 
vesting period that is not served. 
The balances will vest on the normal 
vesting schedule and the standard 
performance assessments will be 
made to determine the number of 
shares paid out.
•	 Not be eligible for any ex-gratia payment as 
part of his leaving arrangements.
Full details of the awards and payments made to 
the outgoing CEO will be provided in the FY25 
Annual Remuneration Report. 
No loss of office payments were made to 
any Director in the FY24 reporting period. As 
detailed earlier in the report, the performance 
assessment of the 2021 ED LTIP at 30 June 2024 
confirmed a 10% of maximum opportunity 
pay-out. The former Chief Operating Officer 
held good leaver status on a pro-rata basis for 
this award and will receive 699 nil price options 
when the award vests in September 2024. 
Service contracts for  
Executive Directors
The Group has service contracts with its 
Executive Directors with a notice period of 
12 months and it is Group policy that such 
contracts should not normally contain notice 
periods of more than 12 months.
Other 
Information
Financial 
Statements
Governance 
Report
Strategic 
Report
91
Brooks Macdonald Group plc Annual Report and Accounts 2024

Remuneration Committee 
Richard Price left the Remuneration Committee 
during FY24 following his resignation from 
the Acting Chair role in March 2024. Maarten 
Slendebroek, who joined the Group as Chair in 
FY24, attends the Remuneration Committee, 
but is not a member. 
The members of the Remuneration 
Committee as at the end of the FY24 
reporting period are me as Chair, Dagmar 
Kershaw, Robert Burgess and James 
Rawlingson. 
There were four scheduled Remuneration 
Committee meetings during FY24, with 
members also attending a number of 
additional ad hoc meetings. Members’ 
attendance of schedule meetings is set out in 
the summary table on page 68.
The Committee exercises independent 
judgement in the determination, 
implementation and operation of the overall 
Remuneration Policy for the Group. 
The Committee also: 
•	 provides oversight of the design and 
application of the Remuneration Policy 
and makes recommendation to the Board 
of the overarching principles for all Group 
employees;
•	 ensures the policy mitigates identified 
conflicts of interest and is consistent with 
the risk appetite of the Group and supports 
the delivery of its strategic goals; and
•	 reviews and approves the remuneration 
policies and remuneration for the Executive 
Directors, members of the Executive 
Committee, Material Risk Takers (“MRTs”) 
and any other employees for whom 
enhanced oversight is either appropriate or 
a regulatory requirement.
The full responsibilities of the Committee are 
set out in the Committee’s Terms of Reference, 
which are reviewed annually and are available 
on the Group’s website.
During the year, the Remuneration Committee 
received independent advice from Korn Ferry 
(UK) Limited (Korn Ferry). Korn Ferry were 
appointed by the Remuneration Committee 
in FY23 and provided advice in relation to 
remuneration market trends, executive incentive 
design and director market benchmarking. Fees 
were charged on a retained basis, with the total 
fees paid to Korn Ferry in respect of its services 
to the Remuneration Committee were £34,000 
+ VAT for the FY24 reporting period. No other 
services were provided by Korn Ferry during 
the year, and the Committee is satisfied that the 
advice received is objective and independent.
Non-Executive Directors’ fees
Following a market-based review, the Chair’s 
fee and the Non-Executive Director base fee 
were increased in FY23. No changes were 
made to the Senior Independent Director fee 
or the Committee Chair fee. 
Confirmation of the change in fee structure between FY23 and FY24, which was announced in 
last year’s report, is shown in the below table.
FY24
£’000
FY23
£’000
Change 
in fees
Chair fee1
220.0 
210.0 
4.8%
Acting Chair fee2
210.0 
210.0 
0.0%
Non-Executive Director base fee
67.5 
67.5 
0.0%
Senior Independent Director fee
12.5 
10.0 
25.0%
Committee Chair fee
12.5 
10.0 
25.0%
Investment Committee attendance fee3
5.0 
– 
N/A 
1	
The Chair fee was increased with the appointment of Maarten Slendebroek at November 2023.
2	
The Acting Chair fee was paid to Richard Price until he resigned from that role and left the Group in March 2024.
3	
The Investment Committee attendance fee was established at the beginning of the FY24 reporting period. Currently, 
Dagmar Kershaw is the only Director that receives this fee. 
Base salary review
The Remuneration Committee undertook 
a review of the CEO’s salary at the end 
of the FY23 reporting period, approving 
a 4% increase from £416,000 per annum 
to £432,640 per annum. This uplift was 
aligned to the average remuneration 
increase of the wider workforce during 
the FY23 year-end salary review and the 
Remuneration Committee the revised level 
to be commensurate with the contribution, 
experience and calibre required for the 
role. The positioning was also supported by 
executive pay market data.
Following the announcement the CEO would be 
retiring from the Group at the end of the FY25 
reporting period, the Remuneration Committee 
determined that his FY24 salary would not 
be reviewed and would remain unchanged at 
£432,640 for the FY25 reporting period. 
Andrea Montague was appointed as the 
Group’s Chief Financial Officer with an annual 
base salary of £375,000 at 1 August 2023, 
shortly after the commencement of the FY24 
reporting period. Her salary received no 
further review or change during that  
reporting period. 
Following her appointment as CEO 
Designate, the Remuneration Committee 
reviewed her salary against the CEO role 
and responsibilities for the FY25 reporting 
period. In recognition of these expanded 
responsibilities, her salary was increased to 
£460,000 from 1 July 2024. This represented 
an increase of 6.3% on the FY24 salary of 
the outgoing CEO. This increment was both 
consistent with that received by equivalently 
high performers in the wider workforce and 
consistent with the expectations of external 
candidates who were considered for the 
role. It also reflected the Remuneration 
Committee’s confidence in her ability to 
perform the CEO role to the highest standard, 
following the above target assessment of her 
performance in the Chief Financial Officer 
role in the reporting period. In repositioning 
her salary fully against the CEO benchmark 
from the beginning of the FY25, her salary will 
not be reviewed again when she assumes the 
role’s full regulatory responsibility later in the 
reporting period. 
Remuneration Committee report
92
Brooks Macdonald Group plc Annual Report and Accounts 2024

Performance measures for the  
FY25 annual bonus
The Remuneration Committee has reviewed 
the efficacy of the FY24 annual bonus 
measures in incentivising the delivery of 
the Group’s strategic priorities and will 
take forward the majority of measures that 
operated for FY24 into FY25. The changes 
that will be applied are that the Gross Flows 
measure will be removed in favour of all flows 
performance being assessed on the basis 
of Net Flows success. This approach better 
supports the Group’s growth ambition and 
focus on the retention of existing investments 
being critical to growth. Similarly, the 
weighting of flows and revenues measures 
has been increased so that growth outcomes 
are more central to executive pay outcomes. 
Profit, margin and cost efficiency measures 
continue to emphasise the importance of our 
ambition to generate top quartile returns to 
the Group’s shareholders. 
The targets and associated ranges for the 
above measures are considered price 
sensitive and will be fully disclosed in the FY25 
Annual Remuneration Report, along the with 
Remuneration Committee’s outturn assessment. 
The FY24 non-financial objective categories 
will be retained on a largely unchanged basis 
for FY25, the only change being that the 
strategy category will be renamed strategy 
and growth, better describing the nature of 
the objectives that have always operated. 
The 60/40 scorecard weighting between 
financial and non-financial objectives will 
continue to operate. 
Performance measures for the  
FY25 LTIP 
During FY24, major shareholders were 
consulted on proposed changes to measures 
for the next grant of Executive Director LTIP 
awards to be made at the start of the FY25 
reporting period, Whilst no changes were 
proposed in respect of LTIP opportunity 
quantum or structure, shareholders were 
consulted on the expansion from two to 
three measures to enable the inclusion of 
an FUM growth incentive, reflecting that the 
building of a strong and stable asset base is 
fundamental to the success of the business 
and continuation of sustainable returns to 
shareholders. The new measure would use 
FUM as at the close of FY24 as the starting 
position and growth would be measured over 
the full three year performance period (FY25 
to FY27). Automatic adjustments will be made 
to normalise the impact of any acquisitions and 
divestments occurring within the performance 
period. However, no adjustment will be made 
for market movement over the period. 
This proposal to add the FUM growth 
measure was well received in the main 
and has been adopted for the next set of 
Executive Director LTIP awards to be granted 
shortly. The measures used for these awards 
will therefore be:
•	 Underlying, diluted EPS (50% of overall 
opportunity).
•	 Average FUM growth – adjusted (35% of 
overall opportunity).
•	 Targeted ESG measures (15% of overall 
opportunity).
The same Executive Director LTIP structural 
principles as operated previously will 
continue to apply with vesting occurring on a 
graduated basis from threshold performance, 
at which 25% of the award vests, through 
to 50% vesting at the target position, rising 
to full vesting only in the event significant 
over-performance is delivered. Formulaic 
adjustments for actual dilution and actual 
effective tax rate will continue to operate for 
the assessment of the underlying, diluted EPS 
performance, and automatic adjustments will 
be made to eliminate the impact of acquired 
and divested FUM for the assessment of 
average FUM growth. 
ESG deliverables will focus on measuring 
progress against the Group’s 2030 net zero 
carbon footprint ambitions, measured 
independently through the Groups 
partnership with LG Energy group against 
agreed targets and delivering outstanding 
customer outcomes, measured by customer 
feedback. LTIP targets are commercially 
sensitive and will be disclosed at the 
completion of the performance period in the 
FY27 annual report.
The opportunity levels for the CEO and Chief 
Financial Officer will remain unchanged at 
200% of base salary each. A full description 
of the amended Executive Director LTIP is 
available in the Directors’ Remuneration Policy 
accompanying this report.
Financial category
Category measure(s)
Weighting 
within 
overall bonus
Revenue
FY24 Gross revenues target (£m)
20.0%
Flows
Net (organic) flows as a % of opening FUM (%)
20.0%
Profit and  
Operating Efficiency
Underlying PBT (£m)
6.67%
Underlying PBT Margin (%)
6.67%
Cost / Income Ratio (%)
6.67%
Award payout (% of LTIP award)
LTIP  
Performance  
metric
Weighting
Threshold
Target
Maximum
Measurement  
period
Absolute 
underlying 
diluted EPS 
50.0%
12.5%
25.0%
50.0%
Measured 
against FY27 
EPS
FUM Growth
35.0%
8.75%
17.5%
35.0%
Measured 
FY25 to FY27 
ESG outcomes 
aligned to the 
policy areas
15.0%
3.75%
7.5%
15.0%
Other 
Information
Financial 
Statements
Governance 
Report
Strategic 
Report
93
Brooks Macdonald Group plc Annual Report and Accounts 2024

Non-Executive Director 
remuneration for the financial  
year ending 30 June 2025 
The annual review of Non-Executive Director 
fees to be paid for the FY25 reporting period 
concluded that no changes would be made 
to the Chair fee, Senior Independent Director 
fee, Committee Chair fee or Investment 
Committee any Non-Executive Director fee 
component for the reporting period. 
Confirmation of the change in fee structure 
between FY24 and FY25 is shown in the 
below table.
Pension
All Executive Directors and employees of the 
Group currently receive the same employer 
pension benefit of 6% of base salary. The 
Group regularly reviews the competitive 
positioning of the pension benefit it offers. 
In the event any change is made to the level 
of pension benefit offered, the new rate 
of benefit would apply to both Executive 
Directors and all employees.
Compliance with the FCA 
Remuneration Code (SYSC19.G)
The Remuneration Committee reviews the 
Group’s remuneration policies and practices 
against the requirements of the MIFIDPRU 
Remuneration Code on an annual basis to 
ensure that the policies and the way in which 
they are implemented remain appropriate 
and proportionate to the nature, scale and 
complexity of the risks that exist in the 
Group’s business model and activities. 
FY25
£’000
FY24
£’000
Change 
in fees
Chair fee1
 220.0 
 220.0 
0.0%
Acting Chair fee2 
 – 
 210.0 
–
Non-Executive Director base fee
 70.0 
 67.5 
3.7%
Senior Independent Director fee
 12.5 
 12.5 
0.0%
Committee Chair fee
 12.5 
 12.5 
0.0%
Investment Committee attendance fee
 5.0 
 5.0 
0.0%
1	
The Chair fee was increased from £210k to £220k with the appointment of Maarten Slendebroek part way through FY24.
2	
The Acting Chair ceased to be payable when Richard Price resigned from that role in March 2024. 
Votes received on the Directors’ Remuneration Report at the 2023 AGM
Votes for
%
Votes 
against
%
Approval of the Directors’ 
Remuneration report
12,954,381
97.92%
275,603
2.08%
Directors’ Remuneration Policy 
The Directors’ Remuneration Policy (the 
“Policy”) is determined by the Committee.
Remuneration Policy principles
The Policy is designed to:
•	 provide a ‘pay for performance’ framework 
to attract, motivate, retain and reward 
employees;
•	 align remuneration outcomes with 
the delivery of our business strategy, 
objectives, Guiding Principles and long-
term interests and outcomes of the Group’s 
employees, customers and shareholders;
•	 ensure that remuneration is set at an 
appropriate level, taking into account 
market rates and best practice;
•	 ensure the ratio between fixed and variable 
remuneration is appropriate and does not 
encourage excessive risk-taking;
•	 manage and mitigate any identified conflict 
of interest;
•	 be consistent with and promote sound and 
effective risk management; and
•	 comply with all regulatory requirements.
Remuneration Committee report
94
Brooks Macdonald Group plc Annual Report and Accounts 2024

Summary of remuneration elements for Executive Directors for FY25
Element
Purpose
Detail
Maximum 
Base salary
Provides fixed remuneration at an 
appropriate level to attract and retain 
talent.
Individual levels of base salary are reviewed annually with any increases effective 
from 1 July, unless there are any exceptional reasons for increases at another time of 
the year. 
Benchmarked against 
relevant market levels.
Pension
To aid retention of key talent.
Executive Directors receive a pension contribution from the Company equal to 6% 
of salary, which can either be paid into the Group’s defined contribution pension 
scheme, paid into an alternative pension scheme, or taken in cash (in part or in full).
6% of base salary.
Benefits
To provide valued benefits to the 
individual.
Executive Directors receive benefits including private medical insurance, income 
protection insurance, life assurance, critical illness insurance, as well as an annual 
health assessment.
In line with Group 
Policy.
Annual bonus
Rewards annual Group and personal 
performance and aligns reward 
with longer-term performance and 
shareholder outcomes through deferral 
into shares.
Award value determined by performance achieved against financial and non-financial 
performance measures agreed by the Remuneration Committee.
One-third of annual bonus is deferred into parent company shares which vest in 
three equal portions at 12, 24 and 36 months from grant.
Malus and clawback provisions apply to annual bonus awards under the Group’s 
malus and clawback policy.
150% of base salary.
LTIP
Rewards performance over the long term.
Executive Directors may be considered for performance-based LTIP awards.
Awards vest after three years subject to meeting performance targets determined at 
grant. The performance metrics applicable to awards proposed to be granted in Q1 
of FY25, are:
FY27 underlying diluted EPS – 50% of overall opportunity
FY25 to FY27 FUM Growth – 35% of overall opportunity 
ESG-related performance metrics – 15% of overall opportunity
The Remuneration Committee may apply different measures and weightings for 
future awards under the plan.
Post-vesting, recipients are required to hold the shares, net of any sales to settle 
income tax and National Insurance contributions that may be due on vesting, for a 
further two years. This will create further long-term alignment with shareholders’ 
interests by creating a combined vesting and holding period of five years.
Malus and clawback provisions apply under the Group’s malus and clawback policy.
Up to 200% of base 
salary 
(£ face value of shares 
at grant).
In accordance with the 2018 Corporate Governance Code, the Committee has ensured that the remuneration structure above is clear, transparent, and predictable, given that the maximum 
opportunity of variable pay is capped. The annual bonus metrics and deferral have been kept simple and easy to measure. 
Other 
Information
Financial 
Statements
Governance 
Report
Strategic 
Report
95
Brooks Macdonald Group plc Annual Report and Accounts 2024

The delivery of variable pay, part in cash 
and share awards that are subject to malus 
and clawback mitigates risks and potential 
conflicts of interest and ensures that the 
Executive Directors are aligned to the 
interests of shareholders. The balanced 
scorecard of metrics and targets provides a 
clear link between performance against the 
Group’s strategic and commercial goals and 
individual awards, with behaviours consistent 
with Our Guiding Principles forming a key part 
of this assessment.
Shareholding requirements
Executive Directors are required to build and 
maintain a holding in Brooks Macdonald shares 
or rights to shares equal to 200% of base salary 
within five years of commencing in role, or the 
date of adoption of the Policy. A formal post-
employment shareholding policy has been 
considered with it being concluded that this 
was not appropriate for the Group at present. 
This is a departure from the Corporate 
Governance Code, however, we believe the 
five-year combined vesting and holding period 
on all LTIPs as well as the Group’s Malus and 
Clawback Policy is sufficient. The Group, 
nonetheless, has committed to continue to 
review this position in the future. 
Statement of consideration of 
shareholder views
The Committee regularly compares the 
Policy with shareholder guidelines and 
takes account of the results of shareholder 
votes on remuneration. The Remuneration 
Committee Chair consults with major 
investors ahead of any material changes 
to the Policy and is available to meet with 
institutional shareholders to discuss any of 
the policy-related disclosures or outcomes 
contained in this Directors’ Remuneration 
Report. During FY21 and FY24, consultations 
with major investors took place to seek 
feedback on proposed changes to Executive 
Director LTIPs and their views taken into 
account when determining the performance 
measures adopted. 
Statement of consideration of 
employment conditions elsewhere 
in the Company
A consistent remuneration philosophy is 
applied to all employees across the Group. 
For the financial year ended 30 June 2024, 
all employees continue to be eligible for 
discretionary performance-related annual 
bonus based on a balanced scorecard of 
financial and non-financial objectives. The 
principle of mandatory bonus deferral applies 
to all MRTs and to employees whose bonuses 
exceed certain monetary thresholds. 
Employees are able to provide direct 
feedback on the Group’s remuneration 
policies to their manager or the HR 
department and as part of our regular ‘Speak 
Up’ employee engagement survey. In addition, 
the Chief People Officer brings items around 
people and the people agenda to meetings 
of the Executive Committee, which cover, 
inter alia feedback on the effectiveness of 
the Group’s Remuneration Policy and how it 
is viewed by employees. The Chief People 
Officer also provides similar updates to 
the Board.
Approach to remuneration for new 
Executive Director appointments
The Executive Director contracts have no 
fixed duration. The remuneration package for 
a new Executive Director is set in line with 
the terms and maximum levels of the Group’s 
approved Remuneration Policy in force at the 
time of appointment. Currently, for annual 
bonus and LTIPs, the maximum opportunity is 
150% and 200% of base salary, respectively. 
The Committee may also offer additional 
cash and/or share-based elements to replace 
awards or potential earnings forgone on 
becoming an Executive Director (if in the 
interests of the Group and shareholders and 
in accordance with regulatory requirements). 
In considering any such payments, the 
Committee could take account of the amount 
forgone and its nature, vesting dates and any 
performance requirements attached. 
Service contracts and loss of office 
payments
Service contracts normally continue until 
the Executive Director’s retirement date 
unless otherwise agreed, and the service 
contracts provide a mechanism for early 
termination. The Group is able to enter 
into settlement agreements with Executive 
Directors and to pay compensation in 
resolution of potential legal claims. The 
default treatment of any outstanding 
share-based entitlements granted to an 
Executive Director under the Group’s LTIP 
or other share plans is that any outstanding 
awards lapse on cessation of employment. 
In certain prescribed circumstances, such 
as death, disability, redundancy, retirement 
or other circumstances at the discretion 
of the Committee (taking into account the 
individual’s performance and the reasons for 
their departure), ‘good leaver’ status can be 
applied. In such cases, the normal practice 
is for LTIP awards held to be retained and 
prorated (where necessary) on the original 
vesting schedule, with the performance 
conditions continuing to apply, with the 
exception of Deferred Bonus shares, which 
vest in full on the original vesting schedule. 
Approval
This report in its entirety has been approved 
by the Committee and the Board of Directors 
on its behalf by:
John Linwood
Remuneration Committee Chair
11 September 2024
Remuneration Committee report
96
Brooks Macdonald Group plc Annual Report and Accounts 2024

Risk and Compliance Committee report
Chair comment
As Chair of the Risk & Compliance 
Committee, I am pleased to present the 
Committee’s report for the year ended 
30 June 2024.
Our risk governance and risk processes are 
designed to enable our firm to manage risk 
effectively, avoiding foreseeable harms 
for clients and support the delivery of our 
strategic objectives in a sustainable way. 
Working with the new CRO, the Committee 
has become more outcome-focused enabling 
the Committee to provide greater oversight of 
management and support to the Board. Over 
the past year, the Committee has supported 
this through its continued focus on ongoing 
geopolitical challenges and the uncertain 
macroeconomic climate. The Committee has 
also focused on the UK’s regulatory agenda, 
notably further embedding the Consumer 
Duty and the Taskforce on Climate-related 
Financial Disclosures (“TCFD”), as well as the 
Group’s idiosyncratic risks.
Role and responsibilities
The Committee assists the Board in meeting 
its risk management, regulatory, compliance 
and internal control responsibilities. In 
discharging these governance responsibilities, 
the Committee Chair liaised closely with the 
Chair of the Audit Committee to ensure a 
clear allocation of responsibilities between 
the two Committees, ensuring governance 
completeness across the risk landscape. 
The commonality in the membership of each 
Committee ensures effective management of 
any remaining risks.
The Committee considers best practice, 
taking into account requirements of the 
Corporate Governance Code, where 
appropriate, and those of the FCA and other 
relevant regulatory bodies, including guidance 
on risk management and internal controls, as 
well as other requirements set by the Board. 
The full responsibilities of the Committee 
are set out in the Committee’s Terms of 
Reference, which are reviewed annually and 
available on the Group’s website.
Composition and meetings
The Committee comprises only independent 
Non-Executive Directors. The members 
include Robert Burgess, John Linwood, 
Dagmar Kershaw and James Rawlingson. 
Robert Burgess was the Chair of the 
Committee during the year.
Collectively, the Committee considers that 
its membership has the appropriate expertise 
to discharge its responsibilities effectively, 
including relevant wealth management, 
financial, risk management, compliance, 
regulatory, legal, and cyber and resilience 
experience.
The Committee’s attendance during the year 
ended 30 June 2024 is set out in the summary 
table on page 68.
  Read more 
about our principal 
risks on pages 
39 to 42
The firm maintained its 
focus on key risks that may 
impact the Group, further 
enhancing resilience and 
embedding key regulatory 
initiatives, such as 
Consumer Duty.”
Robert Burgess
Risk and Compliance Committee Chair
Other 
Information
Financial 
Statements
Governance 
Report
Strategic 
Report
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Brooks Macdonald Group plc Annual Report and Accounts 2024

The Committee’s areas of focus
Risk appetite
•	 Overseeing and recommending to the Board the Group’s risk appetite statements, key risk indicators and tolerances for controlling risk within the Board’s  
stated appetite;
•	 Monitoring the Group’s risk appetite statements, key risk indicators and tolerances;
•	 Reviewing any red-rated risks and assessing the adequacy of mitigating or remedial actions; and
•	 Monitoring steps taken by management to bring red-rated risks in line with the Board’s risk appetite.
Capital and liquidity 
requirements
•	 Overseeing the Group’s Internal Capital Adequacy and Risk Assessment (“ICARA”) process and its compliance with regulatory capital and liquidity requirements;
•	 Recommending the harm scenarios to be considered and stress tested in the ICARA, as well as liquidity stress tests to be undertaken;
•	 Reviewing and challenging the methodology and output of stress tests, considering recommended management responses, and ensuring that results are 
incorporated appropriately in the Group’s capital and liquidity planning; and
•	 Ensuring that ongoing consideration is given to capital and liquidity matters as decisions are taken by the Group Board and Executive Committee.
Top-down and emerging 
risks
•	 Monitoring external developments, for example competition, market conditions, macroeconomic and regulatory environment, taxation and legal developments, 
in order to assess the potential impact on the Group;
•	 Periodically reviewing the Group’s potential risk exposures, and considering and challenging management’s methodology to identify and address such 
exposures; and
•	 Recommending to the Board the principal risks to be reported in the Annual Report and Accounts.
Risk management 
framework
•	 Reviewing, on at least an annual basis, the adequacy and effectiveness of the Group’s risk and control processes to support its strategy and objectives, and 
monitoring the implementation of enhancements identified; 
•	 Reviewing the Group’s approach to the management of outsourcing arrangements;
•	 Maintaining oversight of material issues, errors, breaches and complaints, including consideration of the adequacy of management actions proposed and any 
consequent implications for the Group’s risk appetite status and framework;
•	 Overseeing the scope and effectiveness of second-line assurance work, whilst considering the results of work undertaken by the third line insofar as it affects 
the Committee’s areas of responsibilities; and 
•	 Ensuring that the second-line assurance programme is adequate in view of the complexity and risk profile of the Group, whilst monitoring completion of its work 
and overseeing remedial actions arising as appropriate.
Overseeing regulatory 
compliance
•	 Considering regulatory developments and the potential impact on the Group;
•	 Reviewing key regulatory topics through reports prepared by second-line teams; and
•	 Overseeing regulatory-related projects.
Oversight of the 
effectiveness of the 
Risk and Compliance 
functions
•	 Safeguarding the independence of the Risk and Compliance teams, and reviewing the adequacy of resources, reporting any concerns to the Board;
•	 Receiving reports from second-line teams, and in particular the CRO, and promoting an open and transparent risk culture;
•	 Maintaining effective oversight of the Risk and Compliance functions, monitoring performance against plan; and
•	 Reviewing key communications with regulators and fostering a culture of cooperation and compliance. 
Risk and Compliance Committee report
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Brooks Macdonald Group plc Annual Report and Accounts 2024

Some of the Committee’s key considerations are outlined in the table below:
Main activities during the year
Key risks against risk 
appetite
Reviewed key risks faced by the Group, including emerging risks with particular focus on operational, investment, 
resilience, outsourcing and suitability risks that could impact the business strategy and operational model.
Third-party risk 
management
Reviewed the third-party outsourcing oversight process by the first and second line, particularly the impact to 
the firm as it embeds a new operating model.
Regulatory development
Reviewed key risks in relation to regulatory change with specific focus on embedding the Consumer Duty and 
TCFD.
Annual suitability 
reviews
Reviewing the Group’s approach and completion rates for annual suitability reviews. 
ICARA, Liquidity Risk 
Management Framework 
(“LRMF”) and Wind-
Down Plan (“WDP”)
Supervised the ICARA process undertaken in the year, including the development of harm scenarios, stress tests 
and reported to the Board the level of capital and liquidity resources required.
Client money and assets 
(“CASS”) framework
Reviewed the structure and operating effectiveness of the Group’s CASS framework.
Looking forward
Key priorities for the Committee in the 
coming year continue to include ensuring 
business model resilience in the ongoing 
geopolitical and economic environment, 
maintaining a sustained focus on investment 
and suitability risks, along with further 
enhancements to the operational resilience, 
Consumer Duty, TCFD and third-party 
oversight frameworks.
Approval
This report, in its entirety, has been approved 
by the Committee and the Board of Directors 
on its behalf by:
Robert Burgess
Risk and Compliance Committee Chair
11 September 2024
Other 
Information
Financial 
Statements
Governance 
Report
Strategic 
Report
99
Brooks Macdonald Group plc Annual Report and Accounts 2024

Report of the Directors
The Directors present herewith 
their Annual Report, together with 
the audited Financial statements 
of the Group for the year ended  
30 June 2024.
Principal activities and  
business review
Brooks Macdonald specialises in providing 
investment management services in the UK 
and internationally. The Company is a public 
limited company whose shares are traded on 
the Alternative Investment Market (“AIM”) of 
the London Stock Exchange. A review of the 
business, together with its strategic outlook 
and future developments is set out in the 
Strategic report on pages 8 to 58, which is 
incorporated by reference in this Report.
Section 172, employee and other 
stakeholder engagement
When making decisions and setting the 
Company’s strategy, the Directors of Brooks 
Macdonald consider the long-term interests 
of the Group. In doing so, they weigh the 
competing interests of the Company’s 
stakeholders and the effect their decisions 
may have on the Company’s reputation. 
Further information on how the Company 
considers the interests of its stakeholders 
can be found on pages 21 to 25 and more 
details of how the Company seeks to limit its 
impact on the environment are provided in 
the Responsible business report starting on 
page 44.
Results and dividends
The Group’s statutory profit before taxation 
for the year ended 30 June 2024 was 
£11,618,000 (FY23: £22,239,000) and the 
statutory profit after taxation was £6,457,000 
(FY23: £18,149,000).
The Directors recommend a final dividend 
of 49.0p (FY23: 47.0p) per share subject to 
approval by the shareholders at the AGM on 
24 October 2024. Once approved, this will be 
paid on 1 November 2024 to shareholders on 
the Company’s register at close of business 
on 20 September 2024. An interim dividend 
of 29.0p (FY23: 28.0p) per share was paid on 
16 April 2024. This results in total dividends 
for the year ended 30 June 2024 of 78.0p 
(FY23: 75.0p) per share, representing a total 
estimated distribution to shareholders of 
£7,865,000 (FY23: £7,448,000).
Share capital
Details of the Company’s authorised and 
issued share capital, and movements thereof, 
are set out in Note 28 of the Consolidated 
financial statements. The Company has 
no preference shares in issue and has one 
class of ordinary shares, which carry no 
right to fixed income. There are no specific 
restrictions on the size of a holding nor on the 
transfer of shares, which are both governed 
by the general provisions of the Articles of 
Association and prevailing legislation. The 
Directors are not aware of any agreements 
between holders of the Company’s shares 
that may result in restrictions on the transfer 
of securities or on voting rights.
Directors and their interests
The Directors of the Company, who were in 
office during the year and up to the date of 
signing the Financial statements, are listed 
below, together with their beneficial interests 
in the share capital of the Company.
Details of share options held by the Directors 
at the beginning and end of the year can be 
found in the Remuneration Committee report 
on pages 78 to 96.
Employee share plans
Details of employee share plans are outlined 
in Note 30 to the Consolidated financial 
statements. Our Employee Sharesave Scheme 
is administered by Computershare. Our 
share-based long-term incentive plans are 
administered by Investec.
Employee Benefit Trust
In 2010, the Group established an Employee 
Benefit Trust (“EBT”) to acquire shares in the 
Company to satisfy awards made under the 
Group’s share-based incentive schemes. JTC 
Employer Solutions Trustee Limited acts as 
the trustee of the EBT. During the year, the 
EBT purchased 123,918 shares and sold or 
transferred out 254,613 shares. 
Number of shares
At 
30 June 2024
At 
30 June 2023
Chair
Maarten Slendebroek1
–
N/A
Acting Chair
Richard Price2
N/A
1,450
Executives
Andrew Shepherd3
39,733
51,997
Andrea Montague4
–
N/A
Non-Executives
John Linwood 
300
300
Dagmar Kershaw
840
840
Robert Burgess
3,044
3,044
James Rawlingson
500
500
1	
Maarten Slendebroek was appointed on 27 November 2023.
2	
Resigned as Acting Chair and as a Director on 12 March 2024.
3	
As at 30 June 2024, Andrew Shepherd held 20,254 share options that had vested, but had not yet been exercised, net of tax.
4	
Andrea Montague was appointed on 1 August 2023. 
100
Brooks Macdonald Group plc Annual Report and Accounts 2024

Retirement and reappointment  
of Directors
All of the Directors of the Group Board will 
retire at the AGM and are eligible to nominate 
themselves for election or re-election.
Employees
Details of the Group’s employment practices, 
and its policies on diversity and inclusion, are 
set out in the Responsible business report on 
pages 44 to 52.
Political donations
The Group did not make any political 
donations during the year (FY23: £nil).
Insurance and Directors’ 
indemnities
The Company maintains appropriate 
insurance cover in respect of litigation against 
Directors and Officers. The Company has 
granted indemnities to all of its Directors on 
terms consistent with the applicable statutory 
provisions. Accordingly, qualifying third-party 
indemnity provisions, as defined by Section 
234 of the Companies Act 2006, were in 
place during the financial year and remain in 
force at the date of this Report. 
Internal controls and  
risk management
The Directors confirm that they have carried 
out a robust assessment of the emerging 
and principal risks facing Brooks Macdonald, 
including those that could threaten the 
Group’s business model, future performance, 
solvency or liquidity. The Board considers 
that the information it receives enables it 
to review the effectiveness of the Group’s 
internal controls in accordance with the 
FRC’s Guidance on Risk Management, 
Internal Control and Related Financial and 
Business Reporting. Details on how the Board 
monitors the Group’s risk management and 
internal controls are contained in the Risk 
management and principal risks section of the 
Strategic report, starting on page 39.
Financial risk management  
and policies
Details of the Group’s financial risk management 
objectives and policies are set out in Note 31 to 
the Consolidated financial statements.
Events since the end of the year
Details of events after the reporting date 
are set out in Note 36 to the Consolidated 
financial statements.
Independent Auditors
The Audit Committee has recommended 
to the Board that the incumbent auditors, 
PricewaterhouseCoopers LLP (“PwC”), are 
reappointed for a further term. PwC have 
expressed their willingness to continue in 
office as the Group’s appointed auditors 
and a resolution to reappoint them will be 
proposed at the forthcoming AGM.
Each of the Directors in office at the date of 
the signing of this report confirms that, so far 
as they are aware, there is no relevant audit 
information of which the Group’s auditors 
are unaware. Each Director has taken all 
reasonable steps that they ought to have 
taken as a Director in order to make themself 
aware of any relevant audit information and to 
establish that the Group’s auditors are aware 
of that information.
Going concern
The Group’s business activities, performance 
and position, together with the risks it faces 
and the factors likely to affect its future 
development are set out in the Strategic report.
Substantial shareholdings
As at 30 June 2024, the Company’s largest shareholders were as follows: 
Number of 
 shares
% of total 
voting rights
Liontrust Asset Management
3,038,197
18.44
Octopus Investments Limited
2,468,605
14.99
Gresham House plc
2,092,226
12.70
Brooks Macdonald Asset Management Limited
1,105,946
6.71
Canaccord Genuity Group Inc.
1,021,288
6.20
Invesco
817,151
4.96
Charles Stanley Group
659,277
4.00
Amati Global Partners
572,459
3.48
Chelverton Asset Management
569,750
3.46
Directors, Employees and Related Parties
517,122
3.14
In view of the market volatility and economic 
uncertainty experienced during the financial 
year, the Directors reviewed the Group 
financial forecasts prepared by management. 
These covered the Group’s expected future 
profitability, dividend policy and capital 
and liquidity projections, including stressed 
scenarios, such as a prolonged market 
downturn. Management’s mitigating actions, 
should these scenarios unveil, were also 
assessed by the Directors.
As noted in the Viability statement on page 
43, the Directors have considered the Group’s 
prospects for a period exceeding 12 months 
from the date the Financial statements are 
approved, and have concluded that the 
Group has adequate financial resources over 
that period and, accordingly, are satisfied that 
the going concern basis for the preparation 
of these Financial statements is appropriate. 
Management’s going concern assessment also 
covered the net current liability position of 
the parent company.
Annual General Meeting
The 2024 AGM will be held on  
24 October 2024 at 21 Lombard Street, 
London EC3V 9AH. The notice of the  
meeting, together with details of the 
resolutions proposed and explanatory notes, 
are enclosed with this Report and can also 
be found on the Group’s website. Full details 
of the meeting arrangements are given in the 
AGM Notice of Meeting. 
By order of the Board of Directors
Phil Naylor
Company Secretary
11 September 2024
Other 
Information
Financial 
Statements
Governance 
Report
Strategic 
Report
101
Brooks Macdonald Group plc Annual Report and Accounts 2024

Statement of directors’ responsibilities of the financial statements
The Directors are responsible for preparing 
the Annual Report and Accounts and the 
Financial statements in accordance with 
applicable law and regulation.
Company law requires the directors to 
prepare financial statements for each financial 
year. Under that law the Directors have 
prepared the Group and the parent Company 
Financial statements in accordance with 
International Financial Reporting Standards 
(“IFRSs”) as issued by the International 
Accounting Standards Board (“IASB”).
Under company law, directors must not 
approve the financial statements unless they 
are satisfied that they give a true and fair 
view of the state of affairs of the Group and 
parent Company and of the profit or loss 
of the Group for that period. In preparing 
the Financial statements, the Directors are 
required to:
•	 select suitable accounting policies and 
then apply them consistently;
•	 state whether applicable IFRSs as issued 
by the IASB have been followed, subject 
to any material departures disclosed and 
explained in the Financial statements;
•	 make judgements and accounting estimates 
that are reasonable and prudent; and
•	 prepare the Financial statements on the 
going concern basis unless it is inappropriate 
to presume that the Group and parent 
Company will continue in business.
The Directors are responsible for 
safeguarding the assets of the Group and 
parent Company and hence for taking 
reasonable steps for the prevention and 
detection of fraud and other irregularities.
The Directors are also responsible for 
keeping adequate accounting records that 
are sufficient to show and explain the Group’s 
and parent Company’s transactions and 
disclose with reasonable accuracy at any 
time the financial position of the Group and 
parent Company and enable them to ensure 
that the Financial statements comply with the 
Companies Act 2006.
The Directors are responsible for the 
maintenance and integrity of the parent 
Company’s website. Legislation in the United 
Kingdom governing the preparation and 
dissemination of Financial statements may 
differ from legislation in other jurisdictions.
Directors’ confirmations
The Directors consider that the Annual 
Report and Accounts, taken as a whole, is fair, 
balanced and understandable and provides 
the information necessary for shareholders 
to assess the Group’s and parent Company’s 
position and performance, business model 
and strategy.
In the case of each Director in office at the 
date the Directors’ report is approved:
•	 so far as the Director is aware, there is no 
relevant audit information of which the 
Group’s and parent Company’s auditors are 
unaware; and
•	 they have taken all the steps that they 
ought to have taken as a director in order 
to make themselves aware of any relevant 
audit information and to establish that the 
Group’s and parent Company’s auditors are 
aware of that information.
The Statement of Directors’ responsibilities 
has been approved by the Board of Directors 
and signed on its behalf by:
Andrew Shepherd
CEO
11 September 2024
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Brooks Macdonald Group plc Annual Report and Accounts 2024

Independent Auditors’ report
Report on the audit of the  
financial statements
Opinion
In our opinion, Brooks Macdonald Group 
plc’s group financial statements and 
company financial statements (the “financial 
statements”):
•	 give a true and fair view of the state of the 
group’s and of the company’s affairs as at 
30 June 2024 and of the group’s profit and 
the group’s and company’s cash flows for 
the year then ended;
•	 have been properly prepared in 
accordance with UK-adopted international 
accounting standards as applied in 
accordance with the provisions of the 
Companies Act 2006; and
•	 have been prepared in accordance with the 
requirements of the Companies Act 2006.
We have audited the financial statements, 
included within the Annual Report and 
Accounts (the “Annual Report”), which 
comprise: the Consolidated statement of 
financial position and Company statement 
of financial position as at 30 June 2024; the 
Consolidated statement of comprehensive 
income, the Consolidated statement of 
cash flows and Company statement of 
cash flows, the Consolidated statement 
of changes in equity and the Company 
statement of changes in equity for the year 
then ended; and the notes to the financial 
statements, comprising material accounting 
policy information and other explanatory 
information. 
Basis for opinion
We conducted our audit in accordance 
with International Standards on Auditing 
(UK) (“ISAs (UK)”) and applicable law. Our 
responsibilities under ISAs (UK) are further 
described in the Auditors’ responsibilities for 
the audit of the financial statements section 
of our report. We believe that the audit 
evidence we have obtained is sufficient and 
appropriate to provide a basis for our opinion.
Independence
We remained independent of the group in 
accordance with the ethical requirements 
that are relevant to our audit of the financial 
statements in the UK, which includes the 
FRC’s Ethical Standard, as applicable to other 
listed entities of public interest, and we have 
fulfilled our other ethical responsibilities in 
accordance with these requirements.
To the best of our knowledge and belief, we 
declare that non-audit services prohibited by 
the FRC’s Ethical Standard were not provided.
Other than those disclosed in Note 7, we 
have provided no non-audit services to the 
company or its controlled undertakings in the 
period under audit.
Our audit approach
Overview
Audit scope
•	 The scope of our audit and the nature, 
timing and extent of audit procedures 
performed were determined based on our 
risk assessment. The group comprised 16 
legal entities across the UK and Channel 
Islands during the reporting period. We 
conducted audit testing over 6 legal entities, 
including 2 entities in the Channel Islands. 
Taken together, our audit work accounted 
for more than 95% of group revenues.
Key audit matters
•	 Recognition of investment management 
fees (group)
•	 Strategic review - IFRS 5 considerations of 
the international business (group)
•	 Impairment of Investment in Subsidiaries 
(parent)
Materiality
•	 Overall group materiality: £1,289,000 
(FY23: £1,100,000) based on 5% of Adjusted 
profit before tax adjusted for two non-
recurring items comprising £11.6m Goodwill 
impairment (Note 13) & £2.6m redundancy 
costs (Note 5).
•	 Overall company materiality: £1,272,900 
(FY23: £1,045,000) based on 1% of net 
assets.
•	 Performance materiality: £966,800 
(FY23: £825,000) (group) and £954,690 
(FY23: £783,750) (company).
The scope of our audit
As part of designing our audit, we determined 
materiality and assessed the risks of material 
misstatement in the financial statements.
Key audit matters
Key audit matters are those matters that, in 
the auditors’ professional judgement, were of 
most significance in the audit of the financial 
statements of the current period and include 
the most significant assessed risks of material 
misstatement (whether or not due to fraud) 
identified by the auditors, including those 
which had the greatest effect on: the overall 
audit strategy; the allocation of resources 
in the audit; and directing the efforts of 
the engagement team. These matters, and 
any comments we make on the results of 
our procedures thereon, were addressed 
in the context of our audit of the financial 
statements as a whole, and in forming our 
opinion thereon, and we do not provide a 
separate opinion on these matters. This is 
not a complete list of all risks identified by 
our audit.
Strategic review - IFRS 5 considerations of 
the international business is a new key audit 
matter this year. Otherwise, the key audit 
matters below are consistent with last year.
Other 
Information
Financial 
Statements
Governance 
Report
Strategic 
Report
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Brooks Macdonald Group plc Annual Report and Accounts 2024

Key audit matter
How our audit addressed the key audit matter
Recognition of investment management fees (group)
 We performed the following procedures in relation to investment management fees:
•	 We understood and evaluated the design and implementation of key controls, including relevant Information 
Technology (“IT”) controls, in place around the investment management fee process;
•	 For quarter ends, we reperformed the reconciliations of client cash and stockholding positions to external custody 
and bank confirmations and obtained evidence for any differences on a sample basis;
•	 We agreed, on a sample basis, fee rates to client contracts;
•	 We tested the valuation for a sample of investment positions by agreeing the prices used to calculate FuM to 
independent market prices; and 
•	 We tested the accuracy of investment management fees using data techniques, by reperforming the calculation 
ourselves.
Based on the audit procedures performed and evidence obtained, our testing did not identify any evidence of  
material misstatement.
Investment management fees are generated by Brooks Macdonald Asset Management Limited 
(“BMAM”) and Brooks Macdonald Asset Management (International) Limited (“BMI”) and are 
set out in Note 4 to the financial statements. Investment management fees of £79m represent 
approximately 62% of the group’s £128m total revenue. Recognition of investment management 
fees is a Key audit matter due to its size and the significant audit effort involved in testing this 
revenue stream. Investment management fees are calculated by applying each client’s fee rate 
to their funds under management (“FuM”). The calculation is largely automated, however there 
are a number of inherent risks including the manual input of fee rates from client contracts and 
the existence and valuation of funds under management, which could result in errors.
Strategic review - IFRS 5 considerations of the international business (group)
 We performed the following procedures in assessing the applicability of IFRS 5:
•	 Evaluated management’s year-end assessment of the IFRS 5 criteria, including analysis of the accuracy of 
management’s judgement regarding their compliance with each criterion; 
•	 Examined relevant documentation to assess the progress made on the potential outcomes of the strategic review as 
at 30 June 2024; 
•	 Obtained relevant third-party evidence in connection with management’s judgement; 
•	 Reviewed board meeting minutes; 
•	 Reviewed the engagement terms and the advice provided by management’s strategic review adviser; 
•	 Conducted discussions with management regarding the progress of the strategic review as of 30 June 2024.
Based on our procedures performed and the evidence obtained, we consider management’s judgement to  
be reasonable.
In connection with the strategic review of the international business, which includes Brooks 
MacDonald Asset Management (International) Limited and Brooks MacDonald International 
Fund Managers Limited, management has been evaluating potential outcomes, including 
the possible disposal of the international business. If such a disposal were to have been 
considered highly probable as at 30 June 2024, the requirements of IFRS 5 ‘Non-current Assets 
Held for Sale and Discontinued Operations’ would necessitate classifying the international 
business as a held for sale disposal group. This classification would impact the financial 
statements by requiring separate presentation, valuation of the disposal group using a different 
measurement basis, and detailed disclosures. Significant judgement is required to interpret the 
criteria within IFRS 5 around whether or not the highly probable criteria were met as at 30 June 
2024, management’s judgement is detailed in Note 2. Given the judgement involved, the audit 
effort needed to assess management’s view and the magnitude of the potential reclassification 
disclosures we have concluded that this is a Key audit matter.
Impairment of Investment in Subsidiaries (parent)
We performed the following procedures in relation to the impairment of investment in subsidiaries:
•	 Obtained and reviewed management’s impairment assessment; 
•	 Analysed the forecast cash flows generated by the company’s subsidiaries; and
•	 Assessed the appropriateness of the discount rates and long-term growth rate assumptions applied.
•	 We verified that the methodology used by management in arriving at the carrying value of the investments in 
subsidiaries was in line with IAS 36.
•	 We have considered the appropriateness of the classification and measurement of the investment in BMI within the 
parent financial statements in light of the International strategic review.
Based on the audit procedures performed and evidence obtained, our testing did not identify any evidence of  
material misstatement.
The Parent company holds investment in subsidiaries of £102.4m which is set out in Note 
42 of the company financial statements. The impairment assessment of the investment in 
subsidiaries balance is a Key audit matter due to the magnitude of the balance in the context 
of the net assets of the company. Management performed an impairment assessment where 
judgment is required to be applied in considering whether an impairment trigger has occurred 
utilising a number of assumptions, such as forecast cash flows, discount rates and long-term 
growth rates. Further during the current year, the strategic review warrants consideration 
towards the classification and measurement of investment in subsidiaries.
Independent Auditors’ report
104
Brooks Macdonald Group plc Annual Report and Accounts 2024

How we tailored the audit scope
We tailored the scope of our audit to ensure 
that we performed enough work to be able to 
give an opinion on the financial statements as 
a whole, taking into account the structure of 
the group and the company, the accounting 
processes and controls, and the industry in 
which they operate.
The group comprised 16 legal entities 
across the UK and Channel Islands during 
the reporting period. We conducted audit 
testing over 6 legal entities, including 2 
entities in the Channel Islands,one of which 
is audited by PwC Channel Islands under 
our instruction and oversight. Across these 
legal entities, 3 were considered financially 
significant due to their contribution to the 
group’s results, and were subject to an audit 
of their complete financial information. One 
legal entity was scoped in due to a statutory 
audit being performed over their financial 
information therefore this was leveraged for 
group coverage. We performed audit testing 
on specific FSLIs for two more legal entities 
on a judgemental risk based criteria. Together 
with the audit procedures performed at the 
group level on the consolidation, our audit 
work gave us the evidence we needed for 
our opinion on the financial statements as 
a whole.
A significant proportion of the group’s 
trading, operational and financial processes 
are based in the UK resulting in the majority 
of the audit procedures being performed 
by the group audit team in the UK. The 
group audit team issued instructions to PwC 
Channel Islands for the legal entity, Brooks 
Macdonald International Fund Management 
Limited (BMIFML), because that entity’s 
trading, operational and financial processes 
are based in the Channel Islands. We received 
inter-office reporting from PwC Channel 
Islands with respect to their audit of BMIFML 
and performed appropriate oversight of their 
audit work.
The audit of the company Financial 
Statements was performed entirely by the 
group audit team in the UK, leveraging on the 
work performed on the group audit where 
appropriate with additional audit procedures 
performed on other company specific 
balances.
The impact of climate risk on  
our audit
In planning our audit, we made enquiries with 
management to understand the extent of 
the potential impact of climate change risk 
on the financial statements. Management 
concluded that there was no material impact 
on the financial statements. Our evaluation 
of this conclusion included challenging key 
judgements and estimates in areas where we 
considered that there was greatest potential 
for climate change impact. This included 
evaluating the long-term threats posed by 
climate change to some of the Group’s key 
operating territories and the impact this may 
have on the risk of impairment of the related 
Goodwill balance.
We also considered the consistency of the 
disclosures in relation to climate change 
made within the Annual Report, the financial 
statements and the knowledge obtained from 
our audit.
Materiality
The scope of our audit was influenced by 
our application of materiality. We set certain 
quantitative thresholds for materiality. These, 
together with qualitative considerations, 
helped us to determine the scope of our 
audit and the nature, timing and extent of our 
audit procedures on the individual financial 
statement line items and disclosures and in 
evaluating the effect of misstatements, both 
individually and in aggregate on the financial 
statements as a whole.
Based on our professional judgement, we determined materiality for the financial statements as 
a whole as follows:
 
Financial statements - group
Financial statements - company
Overall 
materiality
£1,289,000 (FY23: £1,100,000).
£1,272,900 (FY23: £1,045,000).
How we  
determined it
5% of Adjusted profit before tax 
adjusted for two non-recurring 
items comprising £11.6m Goodwill 
impairment (Note 13) & £2.6m 
redundancy costs (Note 5).
1% of net assets
Rationale for 
benchmark 
applied
The most appropriate benchmark 
for group materiality is Adjusted 
profit before tax on the basis that 
the group is primarily measured 
on its financial performance via 
its consolidated statement of 
comprehensive income, adjusted 
as appropriate for non-recurring 
items.
A benchmark of net assets has 
been used as the company’s 
primary purpose is to act as a 
holding company with investments 
in the group’s subsidiaries, not to 
generate operating profits and 
therefore a profit based measure 
was not considered appropriate. 
1% of net assets was the 
benchmark used in the prior year.
For each component in the scope of our 
group audit, we allocated a materiality that 
is less than our overall group materiality. 
The range of materiality allocated across 
components was between £14,768 and 
£1,224,707. Certain components were audited 
to a local statutory audit materiality that was 
also less than our overall group materiality.
We use performance materiality to reduce 
to an appropriately low level the probability 
that the aggregate of uncorrected and 
undetected misstatements exceeds overall 
materiality. Specifically, we use performance 
materiality in determining the scope of our 
audit and the nature and extent of our testing 
of account balances, classes of transactions 
and disclosures, for example in determining 
sample sizes. Our performance materiality 
was 75% (FY23: 75%) of overall materiality, 
amounting to £966,800 (FY23: £825,000) for 
the group financial statements and £954,690 
(FY23: £783,750) for the company financial 
statements.
In determining the performance materiality, 
we considered a number of factors - the 
history of misstatements, risk assessment 
and aggregation risk and the effectiveness 
of controls - and concluded that an amount 
at the lower end of our normal range was 
appropriate.
We agreed with those charged with 
governance that we would report to them 
misstatements identified during our audit 
above £64,458 (group audit) (FY23: £55,000) 
and £63,646 (company audit) (FY23: £52,250) 
as well as misstatements below those 
amounts that, in our view, warranted reporting 
for qualitative reasons.
Other 
Information
Financial 
Statements
Governance 
Report
Strategic 
Report
105
Brooks Macdonald Group plc Annual Report and Accounts 2024

Conclusions relating to  
going concern
Our evaluation of the directors’ assessment of 
the group’s and the company’s ability to continue 
to adopt the going concern basis of accounting 
included:
•	 Obtaining the Directors’ annual going concern 
assessment and challenging the rationale for 
assumptions including review of management’s 
stress testing and scenario analyses using our 
knowledge of the business;
•	 Assessing management’s forecasts for 12 months 
from the date of approval of the FY24 financial 
statements to determine the adequacy of the 
going concern basis;
•	 Performing an assessment over the variances 
between PY budget and CY actuals in order to 
conclude over management’s ability to prepare 
forecasts;
•	 Reviewing the Group’s latest Internal Capital 
Adequacy and Risk Assessment (‘ICARA’) 
document including the financial forecasts and 
various stress test scenarios contained within;
•	 Performing additional sensitivity tests over the 
stress test scenarios outlined within the ICARA;
•	 Reviewing the company’s minimum capital 
requirements and regulatory capital requirements 
and assessing the net assets of the company 
against those;
•	 Reviewing and challenging the MTP (Medium 
Term Plan) which forms the basis of trading and 
profitability forecasts; and
•	 Reviewing the going concern disclosures within 
the Annual report.
Based on the work we have performed, we have 
not identified any material uncertainties relating 
to events or conditions that, individually or 
collectively, may cast significant doubt on the 
group’s and the company’s ability to continue as a 
going concern for a period of at least twelve months 
from when the financial statements are authorised 
for issue.
In auditing the financial statements, we have 
concluded that the directors’ use of the going 
concern basis of accounting in the preparation of the 
financial statements is appropriate.
However, because not all future events or 
conditions can be predicted, this conclusion is not 
a guarantee as to the group’s and the company’s 
ability to continue as a going concern.
In relation to the directors’ reporting on how they 
have applied the UK Corporate Governance Code, 
we have nothing material to add or draw attention to 
in relation to the directors’ statement in the financial 
statements about whether the directors considered 
it appropriate to adopt the going concern basis of 
accounting.
Our responsibilities and the responsibilities of 
the directors with respect to going concern are 
described in the relevant sections of this report.
Reporting on other information
The other information comprises all of the 
information in the Annual Report other than the 
financial statements and our auditors’ report 
thereon. The directors are responsible for the other 
information. Our opinion on the financial statements 
does not cover the other information and, 
accordingly, we do not express an audit opinion or, 
except to the extent otherwise explicitly stated in 
this report, any form of assurance thereon.
In connection with our audit of the financial 
statements, our responsibility is to read the other 
information and, in doing so, consider whether 
the other information is materially inconsistent 
with the financial statements or our knowledge 
obtained in the audit, or otherwise appears to be 
materially misstated. If we identify an apparent 
material inconsistency or material misstatement, 
we are required to perform procedures to conclude 
whether there is a material misstatement of the 
financial statements or a material misstatement of 
the other information. If, based on the work we have 
performed, we conclude that there is a material 
misstatement of this other information, we are 
required to report that fact. We have nothing to 
report based on these responsibilities.
With respect to the Strategic report and Report 
of the Directors, we also considered whether the 
disclosures required by the UK Companies Act 
2006 have been included.
Based on our work undertaken in the course of 
the audit, the Companies Act 2006 requires us 
also to report certain opinions and matters as 
described below.
Strategic report and Report  
of the Directors
In our opinion, based on the work undertaken in 
the course of the audit, the information given in 
the Strategic report and Report of the Directors 
for the year ended 30 June 2024 is consistent with 
the financial statements and has been prepared in 
accordance with applicable legal requirements.
In light of the knowledge and understanding of the 
group and company and their environment obtained 
in the course of the audit, we did not identify any 
material misstatements in the Strategic report and 
Report of the Directors.
Corporate governance statement
ISAs (UK) require us to review the directors’ 
statements in relation to going concern, longer-
term viability and that part of the corporate 
governance statement relating to the company’s 
compliance with the provisions of the UK Corporate 
Governance Code, which the Listing Rules of 
the Financial Conduct Authority specify for 
review by auditors of premium listed companies. 
Our additional responsibilities with respect to 
the corporate governance statement as other 
information are described in the Reporting on other 
information section of this report.
Based on the work undertaken as part of our audit, 
we have concluded that each of the following 
elements of the corporate governance statement, 
included within the corporate governance section is 
materially consistent with the financial statements 
and our knowledge obtained during the audit, and 
we have nothing material to add or draw attention to 
in relation to:
•	 The directors’ confirmation that they have carried 
out a robust assessment of the emerging and 
principal risks;
•	 The disclosures in the Annual Report that 
describe those principal risks, what procedures 
are in place to identify emerging risks and an 
explanation of how these are being managed or 
mitigated;
•	 The directors’ statement in the financial 
statements about whether they considered it 
appropriate to adopt the going concern basis 
of accounting in preparing them, and their 
identification of any material uncertainties to the 
group’s and company’s ability to continue to do 
so over a period of at least twelve months from 
the date of approval of the financial statements;
•	 The directors’ explanation as to their assessment 
of the group’s and company’s prospects, the 
period this assessment covers and why the 
period is appropriate; and
•	 The directors’ statement as to whether they have 
a reasonable expectation that the company will 
be able to continue in operation and meet its 
liabilities as they fall due over the period of its 
assessment, including any related disclosures 
drawing attention to any necessary qualifications 
or assumptions.
Our review of the directors’ statement regarding 
the longer-term viability of the group and company 
was substantially less in scope than an audit and 
only consisted of making inquiries and considering 
the directors’ process supporting their statement; 
checking that the statement is in alignment with 
the relevant provisions of the UK Corporate 
Governance Code; and considering whether 
the statement is consistent with the financial 
statements and our knowledge and understanding 
of the group and company and their environment 
obtained in the course of the audit.
In addition, based on the work undertaken as part 
of our audit, we have concluded that each of the 
following elements of the corporate governance 
statement is materially consistent with the financial 
statements and our knowledge obtained during 
the audit:
Independent Auditors’ report
106
Brooks Macdonald Group plc Annual Report and Accounts 2024

•	 The directors’ statement that they consider 
the Annual Report, taken as a whole, is fair, 
balanced and understandable, and provides 
the information necessary for the members 
to assess the group’s and company’s position, 
performance, business model and strategy;
•	 The section of the Annual Report that describes 
the review of effectiveness of risk management 
and internal control systems; and
•	 The section of the Annual Report describing the 
work of the audit committee.
We have nothing to report in respect of our 
responsibility to report when the directors’ 
statement relating to the company’s compliance 
with the Code does not properly disclose a 
departure from a relevant provision of the Code 
specified under the Listing Rules for review by the 
auditors.
Responsibilities for the financial 
statements and the audit
Responsibilities of the directors for the 
financial statements
As explained more fully in the Statement of 
Directors’ responsibilities, the directors are 
responsible for the preparation of the financial 
statements in accordance with the applicable 
framework and for being satisfied that they 
give a true and fair view. The directors are also 
responsible for such internal control as they 
determine is necessary to enable the preparation 
of financial statements that are free from material 
misstatement, whether due to fraud or error.
In preparing the financial statements, the directors 
are responsible for assessing the group’s and the 
company’s ability to continue as a going concern, 
disclosing, as applicable, matters related to going 
concern and using the going concern basis of 
accounting unless the directors either intend to 
liquidate the group or the company or to cease 
operations, or have no realistic alternative but 
to do so.
Auditors’ responsibilities for the audit of 
the financial statements
Our objectives are to obtain reasonable assurance 
about whether the financial statements as a whole 
are free from material misstatement, whether due 
to fraud or error, and to issue an auditors’ report 
that includes our opinion. Reasonable assurance is 
a high level of assurance, but is not a guarantee that 
an audit conducted in accordance with ISAs (UK) 
will always detect a material misstatement when it 
exists. Misstatements can arise from fraud or error 
and are considered material if, individually or in the 
aggregate, they could reasonably be expected to 
influence the economic decisions of users taken on 
the basis of these financial statements.
Irregularities, including fraud, are instances of 
non-compliance with laws and regulations. We 
design procedures in line with our responsibilities, 
outlined above, to detect material misstatements in 
respect of irregularities, including fraud. The extent 
to which our procedures are capable of detecting 
irregularities, including fraud, is detailed below.
Based on our understanding of the group and 
industry, we identified that the principal risks of 
non-compliance with laws and regulations related 
to breaches of the UK regulatory principles, such 
as those governed by the Financial Conduct 
Authority, and we considered the extent to which 
non-compliance might have a material effect on 
the financial statements. We also considered those 
laws and regulations that have a direct impact on 
the financial statements such as the Companies Act 
2006. We evaluated management’s incentives and 
opportunities for fraudulent manipulation of the 
financial statements (including the risk of override 
of controls), and determined that the principal risks 
were related to risk of fraud in revenue recognition 
through the posting of inappropriate journal entries. 
The group engagement team shared this risk 
assessment with the component auditors so that 
they could include appropriate audit procedures in 
response to such risks in their work. 
Audit procedures performed by the group 
engagement team and/or component auditors 
included:
•	 Identifying and testing journal entries, in 
particular any journal entries posted with unusual 
account combinations, where any such journals 
were identified;
•	 Reviewing relevant board minutes;
•	 Designing audit procedures to incorporate 
unpredictability around the nature, timing or 
extent of our testing;
•	 Enquiries with management, risk, compliance 
and legal, including consideration of known or 
suspected instances of non-compliance with 
laws and regulations and fraud;
•	 Assessing methods, significant assumptions and 
data used by management in making significant 
accounting estimates;
•	 Developed an understanding of management’s 
internal controls ; and
•	 Review of the most up to date litigation register 
and regulatory correspodance with the FCA.
There are inherent limitations in the audit 
procedures described above. We are less likely to 
become aware of instances of non-compliance with 
laws and regulations that are not closely related to 
events and transactions reflected in the financial 
statements. Also, the risk of not detecting a material 
misstatement due to fraud is higher than the risk of 
not detecting one resulting from error, as fraud may 
involve deliberate concealment by, for example, 
forgery or intentional misrepresentations, or through 
collusion.
Our audit testing might include testing complete 
populations of certain transactions and balances, 
possibly using data auditing techniques. However, 
it typically involves selecting a limited number 
of items for testing, rather than testing complete 
populations. We will often seek to target particular 
items for testing based on their size or risk 
characteristics. In other cases, we will use audit 
sampling to enable us to draw a conclusion about 
the population from which the sample is selected.
A further description of our responsibilities for 
the audit of the financial statements is located 
on the FRC’s website at: www.frc.org.uk/
auditorsresponsibilities. This description forms part 
of our auditors’ report.
Use of this report
This report, including the opinions, has been 
prepared for and only for the company’s members 
as a body in accordance with Chapter 3 of Part 16 of 
the Companies Act 2006 and for no other purpose. 
We do not, in giving these opinions, accept or 
assume responsibility for any other purpose or to 
any other person to whom this report is shown or 
into whose hands it may come save where expressly 
agreed by our prior consent in writing.
Other required reporting
Companies Act 2006 exception reporting
Under the Companies Act 2006 we are required to 
report to you if, in our opinion:
•	 we have not obtained all the information and 
explanations we require for our audit; or
•	 adequate accounting records have not been 
kept by the company, or returns adequate for our 
audit have not been received from branches not 
visited by us; or
•	 certain disclosures of directors’ remuneration 
specified by law are not made; or
•	 the company financial statements are not in 
agreement with the accounting records and 
returns.
We have no exceptions to report arising from this 
responsibility.
Jeremy Jensen (Senior Statutory Auditor)
for and on behalf of 
PricewaterhouseCoopers LLP 
Chartered Accountants and Statutory 
Auditors 
London
11 September 2024
Other 
Information
Financial 
Statements
Governance 
Report
Strategic 
Report
107
Brooks Macdonald Group plc Annual Report and Accounts 2024

We have a strong business model that consistently delivers for 
our clients. Our current strengths include a broad investment 
proposition, strong distribution and brand, a robust investment 
process yielding attractive returns, and a talented team.”
Andrea Montague
Chief Financial Officer
108
Brooks Macdonald Group plc Annual Report and Accounts 2024

110
Consolidated statement of comprehensive income
111
Consolidated statement of financial position
112
Consolidated statement of changes in equity
113
Consolidated statement of cash flows
114
Notes to the consolidated financial statements
Financial 
Statements
Other 
Information
Financial 
Statements
Governance 
Report
Strategic 
Report
109
Brooks Macdonald Group plc Annual Report and Accounts 2024

Consolidated statement of comprehensive income
For the year ended 30 June 2024
Note
2024
£’000
 2023
£’000
Revenue
4
128,262
123,777
Administrative costs
5
(107,934)
(102,207)
Gross profit
20,328
21,570
Other gains/(losses) - net
6
83
(162)
Operating profit
7
20,411
21,408
Finance income
8
3,056
1,127
Finance costs
8
(208)
(296)
Goodwill impairment
13
(11,641)
–
Profit before tax
11,618
22,239
Taxation
9
(5,161)
(4,090)
Profit for the year
6,457
18,149
Other comprehensive income
–
–
Total comprehensive income for the year
6,457
18,149
Earnings per share
Basic
11
40.1p
114.7p
Diluted
11
39.4p
112.6p
The accompanying notes on pages 114 to 160 form an integral part of the Consolidated financial statements.
110
Brooks Macdonald Group plc Annual Report and Accounts 2024

Consolidated statement of financial position
As at 30 June 2024
Note
30 June 2024
£’000
30 June 2023
£’000
Assets
Non-current assets
Intangible assets
13
83,224
100,582
Property, plant and equipment
14
1,350
2,123
Right-of-use assets
15
3,225
4,329
Financial assets at amortised cost
16
29,963
–
Financial assets at fair value through other comprehensive income
17
500
500
Total non-current assets
118,262
107,534
Current assets
Financial assets at fair value through profit or loss
18
905
825
Trade and other receivables
20
29,061
33,542
Cash and cash equivalents
21
44,732
53,355
Total current assets
74,698
87,722
Total assets
192,960
195,256
Liabilities
Non-current liabilities
Lease liabilities
22
(1,645)
(3,181)
Provisions 
23
(378)
(322)
Net deferred tax liabilities
19
(5,394)
(6,033)
Other non-current liabilities
26
(587)
(783)
Total non-current liabilities
(8,004)
(10,319)
Current liabilities
Lease liabilities
22
(2,169)
(1,960)
Provisions
23
(1,628)
(1,000)
Deferred contingent consideration
24
–
(1,467)
Trade and other payables
25
(27,889)
(22,521)
Current tax liabilities
(935)
(645)
Total current liabilities
(32,621)
(27,593)
Net assets
152,335
157,344
Equity
Share capital
28
165
164
Share premium account
28
83,135
81,830
Other reserves
29
6,363
9,112
Retained earnings
29
62,672
66,238
Total equity
152,335
157,344
The Consolidated financial statements on pages 110 to 160 were approved by the Board of Directors and authorised for issue on 11 September 2024, and signed on their behalf by:
Andrew Shepherd	 	
	
Andrea Montague
CEO	
	
	
CEO Designate and Chief Financial Officer
Company registration number: 4402058 
The accompanying notes on pages 114 to 160 form an integral part of the Consolidated financial statements.
Other 
Information
Financial 
Statements
Governance 
Report
Strategic 
Report
111
Brooks Macdonald Group plc Annual Report and Accounts 2024

Consolidated statement of changes in equity
For the year ended 30 June 2024
Note
Share 
capital
£’000
Share 
premium 
account
£’000
Other 
reserves
£’000
Retained 
earnings
£’000
Total 
equity
£’000
Balance at 1 July 2022
162
79,141
9,962
59,160
148,425
Comprehensive income
Profit for the year
–
–
–
18,149
18,149
Other comprehensive income
–
–
–
–
–
Total comprehensive income
–
–
–
18,149
18,149
Transactions with owners
Issue of ordinary shares
28
2
2,689
–
–
2,691
Share-based payments 
–
–
2,686
–
2,686
Share options exercised
–
–
(3,201)
3,201
–
Purchase of own shares by Employee Benefit Trust
–
–
–
(2,850)
(2,850)
Tax on share options
–
–
(335)
–
(335)
Dividends paid
12
–
–
–
(11,422)
(11,422)
Total transactions with owners
2
2,689
(850)
(11,071)
(9,230)
Balance at 30 June 2023
164
81,830
9,112
66,238
157,344
Comprehensive income
Profit for the year
–
–
–
6,457
6,457
Other comprehensive income
–
–
–
–
–
Total comprehensive income
–
–
–
6,457
6,457
Transactions with owners
Issue of ordinary shares
28
1
1,305
–
–
1,306
Share-based payments 
–
–
2,407
–
2,407
Share options exercised
–
–
(4,221)
4,221
–
Purchase of own shares by Employee Benefit Trust
–
–
–
(2,150)
(2,150)
Tax on share options
–
–
(935)
–
(935)
Dividends paid
12
–
–
–
(12,094)
(12,094)
Total transactions with owners
1
1,305
(2,749)
(10,023)
(11,466)
Balance at 30 June 2024
165
83,135
6,363
62,672
152,335
The accompanying notes on pages 114 to 160 form an integral part of the Consolidated financial statements.
112
Brooks Macdonald Group plc Annual Report and Accounts 2024

Consolidated statement of cash flows
For the year ended 30 June 2024
Note
2024
£’000
2023 
£’000
Cash flows from operating activities
Cash generated from operations
27
43,336
30,093
Corporation tax paid
(6,444)
(5,134)
Net cash generated from operating activities
36,892
24,959
Cash flows from investing activities
Purchase of computer software
13
(1,734)
(2,954)
Purchase of property, plant and equipment
14
(83)
(745)
Investment in financial assets at amortised cost
16
(29,978)
–
Purchase of financial assets at fair value through profit or loss
18
–
(30)
Consideration paid for acquisitions
10
–
(15,111)
Deferred contingent consideration paid
24
(852)
(334)
Interest received
8
3,231
1,127
Net cash used in investing activities
(29,416)
(18,047)
Cash flows from financing activities
Proceeds of issue of shares
28
681
1,691
Payment of lease liabilities
22
(2,536)
(2,304)
Purchase of own shares by Employee Benefit Trust
29
(2,150)
(2,850)
Dividends paid to shareholders
12
(12,094)
(11,422)
Net cash used in financing activities
(16,099)
(14,885)
Net decrease in cash and cash equivalents
(8,623)
(7,973)
Cash and cash equivalents at beginning of year
53,355
61,328
Cash and cash equivalents at end of year
21
44,732
53,355
The accompanying notes on pages 114 to 160 form an integral part of the Consolidated financial statements.
Other 
Information
Financial 
Statements
Governance 
Report
Strategic 
Report
113
Brooks Macdonald Group plc Annual Report and Accounts 2024

Notes to the consolidated financial statements
For the year ended 30 June 2024
1. General information
Brooks Macdonald Group plc (the “Company”) is the Parent Company of a group of companies 
(the “Group”), which offer a range of investment management services to private high net worth 
individuals, pension funds, institutions, charities and trusts. The Group also provides financial 
planning as well as international investment management, and acts as fund manager to a range of 
onshore and international funds.
The Company is a public limited company by shares, incorporated and domiciled in England, 
United Kingdom under the Companies Act 2006 and listed on AIM. The address of its registered 
office is 21 Lombard Street, London, EC3V 9AH, England.
2. Principal accounting policies
The general accounting policies applied in the preparation of these Financial statements are 
set out below. These policies have been applied consistently to all years presented, unless 
otherwise stated.
a. Basis of preparation
The Group’s Consolidated financial statements for the year ended 30 June 2024 have been 
prepared in accordance with UK-adopted International Accounting Standards (“IAS”) and with 
the requirements of the Companies Act 2006 as applicable to companies reporting under 
those standards. These Consolidated financial statements have been prepared on a historical 
cost basis, except for the revaluation of certain financial instruments or deferred contingent 
consideration that are measured at fair value. Historic cost is generally based on the fair value of 
the consideration given in exchange for the assets. The principal accounting policies adopted 
are set out below. Unless otherwise stated, they have been applied consistently to all periods 
presented in the Financial statements.
At the time of approving the Financial statements, the Directors have a reasonable expectation 
that the Company and the Group have adequate resources to continue in operational existence 
for the foreseeable future. Accordingly, they continue to adopt the going concern basis in 
preparing the Financial statements. For further details on the Group’s going concern assessment, 
see the Viability statement on page 43 and Audit Committee report on pages 71 to 74. There 
have been no post balance sheet events that have materially impacted the Group’s liquidity 
headroom and going concern assessment.
b. Basis of consolidation
The Group’s Financial statements are a consolidation of the financial statements of the 
Company and its subsidiaries.
The underlying financial statements of the subsidiaries are prepared for the same reporting 
period as the Company, using consistent accounting policies. Subsidiaries and structured 
entities are all entities controlled by the Company, deemed to exist where the Company is 
exposed to, or has rights to, variable returns from its involvement with the entity and has the 
ability to affect those returns through its power over the entity. The financial statements of the 
subsidiaries are included from the date on which control is transferred to the Group to the date 
that control ceases.
All intercompany transactions and balances between Group companies are eliminated on 
consolidation.
The Group has interests in structured entities, with one consolidated structured entity being 
the Brooks Macdonald Group Employee Benefit Trust (Note 28). The Group has interests in 
other structured entities as a result of contractual arrangements arising from the management 
of assets on behalf of its clients, but are not consolidated as the Group does not commit to 
financially support its funds, nor guarantee repayment of any borrowings (Note 35). The Group 
has disclosed all of its subsidiary undertakings in Note 41 of the Company’s Financial statements. 
c. Changes in accounting policies
The Group’s accounting policies, which have been applied in preparing these Financial 
statements, are consistent with those disclosed in the Annual Report and Financial Statements 
for the year ended 30 June 2023, except as explained below.
New accounting standards, amendments and interpretations adopted in the year
In the year ended 30 June 2024, the Group did not adopt any new standards or amendments 
issued by the International Accounting Standards Board (“IASB”) or interpretations by the 
International Financial Reporting Standards Interpretations Committee (“IFRS IC”) that have had a 
material impact on the Consolidated financial statements. 
Certain new accounting standards, amendments to accounting standards, and interpretations 
have been published that are not mandatory for 30 June 2024 reporting periods and have not 
been early adopted by the Group. These standards, amendments or interpretations are not 
expected to have a material impact on the Group in the current or future reporting periods or on 
foreseeable future transactions.
Standard, Amendment or Interpretation
Effective date
IFRS 17 ‘Insurance contracts’
1 January 2023
Deferred tax related to assets and liabilities arising from a single transaction 
(amendment to IAS 12)
1 January 2023
Definition of Accounting Estimates (amendments to IAS 8)
1 January 2023
Disclosure of Accounting Policies (amendments to IAS 1 and IFRS Practice 
Statement 2)
1 January 2023
Classification of Liabilities as Current or Non-Current (amendments to IAS 1)
1 January 2023
Initial application of IFRS 17 and IFRS 9 – Comparative information 
(amendments to IFRS 17)
1 January 2022
114
Brooks Macdonald Group plc Annual Report and Accounts 2024

2. Principal accounting policies continued
d. Critical accounting estimates and material accounting policy information
The preparation of financial information requires the use of assumptions, estimates and 
judgements about future conditions. Use of currently available information and application 
of judgement are inherent in the formation of estimates. Actual results in the future may 
differ from those reported. In this regard, the Directors believe that the accounting policies, 
where important estimations are used, relate to the measurement of intangible assets and the 
estimation of the fair value of share-based payments. Management also needs to exercise 
judgement in applying the Group’s accounting policies.
The preparation of the Group’s Consolidated financial statements includes the use of estimates, 
assumptions and significant judgements. The significant accounting estimates, being those with 
a significant risk of a material change to the carrying value of assets and liabilities within the 
next year in terms of IAS 1, ‘Presentation of Financial Statements’, are the useful economic life 
estimates for acquired client-relationship contracts.
The Consolidated financial statements include other areas of judgement and accounting 
estimates. Whilst these areas do not meet the definition under IAS 1 of significant accounting 
estimates or critical accounting judgements, the recognition and measurement of certain 
material assets and liabilities are based on assumptions and/or are subject to longer-term 
uncertainties. The other areas of judgement and accounting estimates are the pre-tax discount 
rate and perpetuity growth rate used within the International, Braemar, Cornelian, Adroit and 
Integrity CGU goodwill impairment reviews. See Note 13 for further details on the discount rate 
and the perpetuity growth for the various CGUs. Additionally, the inputs into the Black-Scholes 
model used to value the Group’s equity-settled share-based payments (Note 30).
The underlying assumptions and estimates are reviewed on an ongoing basis. Revisions to 
accounting estimates are recognised in the year in which the estimate is revised only if the 
revision affects both current and future periods.
Further information about key assumptions and sources of estimation uncertainty are set 
out below.
Intangible assets
The Group has acquired client relationships and the associated investment management and 
financial advice contracts as part of business combinations, through separate purchase or with 
newly employed teams of fund managers, as described in Note 13. In assessing the fair value of 
these assets, the Group has estimated their finite life based on information about the typical 
length of existing client relationships. Acquired client relationship contracts are amortised on a 
straight-line basis over their estimated useful lives, ranging from 6 to 20 years. 
Of the client relationship intangible assets held by the Group at 30 June 2024, the expected 
amortisation charge for the year ending 30 June 2025 is £5,326,000. If the useful economic lives 
were to reduce by one year, the estimated charge would increase by £3,547,000.
Goodwill recognised as part of a business combination is not amortised but instead reviewed 
annually for impairment, or when a change in circumstances indicates that it might be impaired. 
The recoverable amounts of CGUs are determined by value-in-use calculations, which require 
the use of estimates to derive the projected future cash flows attributable to each unit. Details 
of the more significant assumptions and sensitivity analysis are given in Note 13.
In assessing the value of client relationships and the associated investment management and 
financial advice contracts and goodwill or gain on bargain purchase arising as part of a business 
combination, the Group prepares forecasts for the cash flows acquired and discounts to a net 
present value. The Group uses a pre-tax discount rate, adjusting from a post-tax discount rate 
calculated by the Group’s weighted average cost of capital (“WACC”), adjusted for any specific 
risks for the relevant CGU. The Group uses the capital asset pricing model (“CAPM”) to estimate 
the WACC, which is calculated at the point of acquisition for a business combination, or the 
relevant reporting period date. The key inputs are the risk-free rate, market risk premium, the 
Group’s adjusted beta with reference to beta data from peer-listed companies, small company 
premium and any risk-adjusted premium for the relevant CGU. See Note 13 for further details on 
the discount rate for the various CGUs.
Share-based payments
The Group operates various share-based payment schemes in respect of services received 
from certain employees. Estimating the fair value of these share-based payments requires the 
Group to apply an appropriate valuation model and determine the inputs to that model (Note 
30). The charge to the Consolidated statement of comprehensive income in respect of share-
based payments is calculated using assumptions about the number of eligible employees that 
will leave the Group and the number of employees that will satisfy the relevant performance 
conditions. These estimates are reviewed regularly. A decrease of 10% in the total options 
would decrease the estimated share-based payment charge and the associated national 
insurance charge in the Consolidated statement of comprehensive income for the year by 
£381,000 and £87,000, respectively, hence these assumptions do not constitute a critical 
estimate. The key inputs into the fair value calculations for the options granted during the year 
are disclosed in Note 30.
Income tax 
The Directors have to estimate at each year end a provision for income taxes that takes into 
account the utilisation of existing deferred tax assets when available and, therefore, the level 
of the future taxable profits of the Company that support the recoverability of these deferred 
tax assets. The key inputs are management approved forecasts, determining if there will be 
sufficient future taxable profits to recognised deferred tax assets.
Other 
Information
Financial 
Statements
Governance 
Report
Strategic 
Report
115
Brooks Macdonald Group plc Annual Report and Accounts 2024

2. Principal accounting policies continued
Non-current assets held for sale
IFRS 5 ‘Non-current assets held for sale and discontinued operations’ outlines how to account 
for non-current assets held for sale. Management judgement is required in determining 
whether the IFRS 5 held for sale criteria are met, including whether a sale is highly probable and 
expected to complete within one year of classification. Judgement typically involves evaluating 
the likelihood of obtaining any necessary approvals, determining the stage of negotiations 
and commitment of any potential interested parties, the likelihood of selling at a reasonable 
price and any possibility of a sale plan to change. Once classified as held-for-sale, continuous 
judgement is required to ensure the classification remains appropriate in future accounting 
periods. 
As part of the ongoing strategic review of the International business, the Group evaluated 
potential outcomes, including the possible disposal of the International business. Management 
applied judgement in assessing that the International business did not meet the IFRS 5 criteria 
for classification as held for sale at 30 June 2024 on the basis that a potential sale was still at the 
early stages. Consequently, the International business has not been classified as held for sale 
within these Consolidated financial statements.
e. Business combinations
Business combinations are accounted for using the acquisition method. The cost of an 
acquisition is measured at the fair value of the aggregate amount of the consideration 
transferred at the acquisition date, irrespective of the extent of any minority interest. 
Acquisition and integration-related costs are charged to the Consolidated statement of 
comprehensive income  
when incurred.
When the Group acquires a business, it assesses the financial assets and liabilities assumed for 
appropriate classification and designation in accordance with the contractual terms, economic 
circumstances and pertinent conditions at the acquisition date. If the business combination is 
achieved in stages, the fair value of the Group’s previously held equity interest is remeasured at 
the acquisition date and the difference is credited or charged to the Consolidated statement of 
comprehensive income. Identifiable assets and liabilities assumed on acquisition are recognised 
in the Consolidated statement of financial position at their fair value at the date of acquisition.
Any deferred contingent consideration to be paid by the Group to the vendor is recognised 
at its fair value at the acquisition date, in accordance with IAS 39. Subsequent changes to the 
fair value of deferred contingent consideration are recognised in accordance with IFRS 9 in the 
Consolidated statement of comprehensive income.
Goodwill is initially measured at cost, being the excess of the consideration transferred over the 
acquired company’s net identifiable assets and liabilities assumed. If the consideration is lower 
than the fair value of the net assets acquired, the difference is recognised in full as a gain on a 
bargain purchase in the Consolidated statement of comprehensive income.
Impairment
Goodwill and other intangible assets with an indefinite life are tested annually or more 
frequently if events or changes in circumstances indicate that they might be impaired. For the 
purposes of impairment testing, goodwill acquired in a business combination is allocated to 
each of the Group’s CGUs that are expected to benefit from the combination, irrespective of 
whether other assets or liabilities of the acquisition are assigned to those units. The carrying 
amount of each CGU is compared to its recoverable amount which relates to the higher of an 
asset’s fair value less costs of disposals and value in use, this is determined using a discounted 
future cash flow model.
Where goodwill forms part of a CGU and part of the operation within that unit is disposed of, 
the goodwill associated with the operation disposed of is included in the carrying amount of the 
operation when determining the gain or loss on disposal of the operation. Goodwill disposed of 
in this circumstance is measured based on the relative values of the operation disposed of and 
the portion of the CGU retained.
f. Revenue
Investment management fees
Investment management fees are earned for the management services provided to clients. Fees 
are billed quarterly in arrears, but are recognised over the period the service is provided. Fees 
are calculated based on a percentage of the value of the portfolio at the billing date. Fees are 
only recognised when the fee amount can be estimated reliably, and it is probable that the fee 
will be received. Amounts are shown net of rebates paid to significant investors.
Fund management fees
Fund management fees are earned for the management services provided to several open-
ended investment companies (“OEICs”). Fees are billed monthly in arrears, but are recognised 
over the period the service is provided. Fees are calculated daily based on a percentage of the 
value of each fund. Fees are only recognised when the fee amount can be estimated reliably, 
and it is probable that the fee will be received. Amounts are shown net of rebates paid to 
significant investors.
Transactional income and foreign exchange trading
Transactional income is earned through dealing and admin charges levied on trades at the time 
a deal is placed for a client. Fees are calculated based on a percentage of the individual trade 
value, or a flat charge per trade. Revenue is recognised at the point of the trade being placed. 
Foreign exchange trading fees are charged on client trades placed in non-base currencies, which 
therefore require a foreign currency exchange to action the trade. Revenue is recognised at the 
point of the trade being placed.
Notes to the consolidated financial statements
For the year ended 30 June 2024
116
Brooks Macdonald Group plc Annual Report and Accounts 2024

2. Principal accounting policies continued
Financial planning
Financial planning income relates to fees for the provision of financial advice. Fees are charged 
to clients using an hourly rate, by a fixed fee arrangement, or by a fund-based arrangement, 
whereby fees are calculated based on a percentage of the value of the portfolio at the billing 
date. All fees are recognised over the period the service is provided. Commissions receivable 
and payable are accounted for in the period in which they are earned.
Interest income
Interest income is bank interest earned on client cash deposits. Income is recognised over 
the period for which the deposit is held with the bank. Amounts shown are net of any interest 
passed on to clients.
g. Cash and cash equivalents 
Cash comprises cash in hand and call deposits held with banks. Cash equivalents comprise 
short-term, highly liquid investments that are not subject to any major risk of value fluctuations, 
with a maturity of less than three months from the date of acquisition.
h. Share-based payments
The Group engages in equity-settled share-based payment transactions in respect of services 
received from certain employees. The fair value of the services received is measured by 
reference to the fair value of the shares or share options on the grant date. This cost is then 
recognised in the Consolidated statement of comprehensive income over the vesting period, 
with a corresponding credit to equity.
The fair value of the options granted is determined using option pricing models, which take into 
account the exercise price of the option, the current share price, the risk-free rate of interest, 
the expected volatility of the Company’s share price over the life of the award and other 
relevant factors.
i. Segmental reporting 
The Group determines and presents operating segments based on the information that is 
provided internally to the Group Board of Directors, which is the Group’s chief operating 
decision-maker. 
j. Fiduciary activities 
The Group commonly acts as trustee and in other fiduciary capacities that result in the 
holding or placing of assets on behalf of individuals, trusts, retirement benefit plans and 
other institutions. These assets and income arising thereon are excluded from these Financial 
statements, as they are not assets of the Group.
The Group holds money on behalf of some clients in accordance with the client money rules of 
the Financial Conduct Authority (“FCA”). Such monies and the corresponding liability to clients 
are not included within the Consolidated statement of financial position as the Group is not 
beneficially entitled thereto.
k. Property, plant and equipment 
All property, plant and equipment is included in the Consolidated statement of financial 
position at historical cost less accumulated depreciation and impairment. Costs include the 
original purchase cost of the asset and the costs attributable to bringing the asset into a working 
condition for its intended use.
Provision is made for depreciation to write off the cost less estimated residual value of 
each asset, and is charged to administrative expenses in the Consolidated statement of 
comprehensive income using a straight-line method, over its expected useful life as follows:
Leasehold improvements – over the lease term
Fixtures, fittings and office equipment – five years
IT equipment – four or five years
The assets’ residual values and useful economic lives are reviewed and adjusted, if appropriate, 
at the end of each reporting period. Gains and losses arising on disposal are determined by 
comparing the proceeds with the carrying amount. These are included in the Consolidated 
statement of comprehensive income. 
l. Intangible assets
Amortisation of intangible assets is charged to administrative expenses in the Consolidated 
statement of comprehensive income on a straight-line basis over the estimated useful lives of 
the assets (4 to 20 years).
Acquired client relationship contracts and contracts acquired with fund 
managers
Intangible assets are recognised where client relationship contracts are either separately 
acquired or acquired with investment managers who are employed by the Group. These 
are initially recognised at cost, and are subsequently amortised on a straight-line basis over 
their estimated useful economic life. Separately acquired client relationship contracts are 
amortised over 6 to 20 years and those acquired with fund managers over five years. Both types 
of intangible asset are reviewed annually to determine whether there exists an indicator of 
impairment or an indicator that the assumed useful economic life has changed.
Other 
Information
Financial 
Statements
Governance 
Report
Strategic 
Report
117
Brooks Macdonald Group plc Annual Report and Accounts 2024

2. Principal accounting policies continued
Computer software
Costs incurred on internally developed computer software are initially recognised at cost, and 
when the software is available for use, the costs are amortised on a straight-line basis over an 
estimated useful life of either four years, or the contract term ranging between three and eight 
years. Initial research costs and planning prior to a decision to proceed with development of 
software are recognised in the Consolidated statement of comprehensive income when incurred. 
Goodwill 
Goodwill arising as part of a business combination is initially measured at cost, being the 
excess of the fair value of the consideration transferred over the Group’s interest in the net fair 
value of the separately identifiable assets, liabilities and contingent liabilities of the subsidiary 
at the date of acquisition. In accordance with IFRS 3 ‘Business Combinations’, goodwill is 
not amortised, but is reviewed annually for impairment and is therefore stated at cost less 
any provision for impairment of value. Any impairment is recognised immediately in the 
Consolidated statement of comprehensive income and is not subsequently reversed. Gains and 
losses on the disposal of an entity include the carrying amount of goodwill relating to the entity 
sold. On acquisition, any goodwill acquired is allocated to CGUs for the purposes of impairment 
testing. If the cost of the acquisition is less than the fair value of the net assets of the subsidiary 
acquired, the difference is recognised directly in the Consolidated statement of comprehensive 
income as a gain on bargain purchase.
m. Financial investments 
The Group classifies financial assets in the following categories: fair value through profit or 
loss; fair value through other comprehensive income; and amortised cost. The classification is 
determined by management on initial recognition of the financial asset, which depends on the 
purpose for which it was acquired.
Fair value through profit or loss
Financial investments are classified as fair value through profit or loss if they are either held for 
trading or specifically designated in this category on initial recognition. Assets in this category 
are initially recognised at fair value and subsequently remeasured, with gains or losses arising 
from changes in fair value being recognised in the Consolidated statement of comprehensive 
income. 
Financial assets at fair value through profit or loss include investments in regulated OEICs, which 
are managed and evaluated on a fair value basis in line with the market value.
Fair value through other comprehensive income
Financial investments are classified as fair value through other comprehensive income if the 
objective of the business model is achieved by both collecting contractual cash flows and 
selling financial assets and if the asset’s contractual cash flows represents solely payment 
of principal and interest. Assets in this category are initially recognised at fair value and 
subsequently remeasured, with gains or losses arising from changes in fair value being 
recognised in other comprehensive income. 
Financial assets at fair value through other comprehensive income relates to an investment of 
redeemable preference shares, which satisfy the definition above due to being held to collect 
contractual cash flows via an annual fixed preferential dividend.
Amortised cost
Financial instruments are classified as amortised cost if the asset is held to collect contractual 
cash flows and the asset’s contractual cash flows represent solely payment of principal and 
interest.
n. Foreign currency translation
The Group’s functional and presentational currency is Pound Sterling (£). Foreign currency 
transactions are translated using the exchange rate prevailing at the transaction date. At the 
reporting date, monetary assets and liabilities that are denominated in foreign currencies are 
retranslated at the prevailing rates on that date. Foreign exchange gains and losses resulting from 
settlement of such transactions and from the translation of period-end monetary assets and 
liabilities are recognised in the Consolidated statement of comprehensive income.
o. Retirement benefit costs
Contributions in respect of the Group’s defined contribution pension scheme are charged to 
the Consolidated statement of comprehensive income as they fall due.
p. Taxation 
Tax on the profit for the year comprises current and deferred tax. Current tax is the expected 
tax payable on the taxable income for the year, using tax rates enacted, or substantively 
enacted, at the reporting date, and any adjustment to tax payable in respect of previous years.
Deferred tax is provided in full, using the liability method, on temporary differences arising 
between the tax bases of assets and liabilities and their carrying amounts in the Group’s 
Financial statements. Deferred tax assets and liabilities are measured at the tax rates that are 
expected to apply to the period when the asset is realised or the liability settled based on tax 
rates (and laws) that have been enacted or substantively enacted at the reporting date.
Deferred tax assets are only recognised to the extent that it is probable that future taxable 
profit will be available against which the temporary differences can be utilised.
Deferred tax balances are presented on the Consolidated statement of financial position as the 
net deferred tax balance by each jurisdiction the Group operates within. The gross deferred tax 
assets and liabilities are disclosed within the deferred tax Note 19.
Notes to the consolidated financial statements
For the year ended 30 June 2024
118
Brooks Macdonald Group plc Annual Report and Accounts 2024

2. Principal accounting policies continued
q. Trade receivables 
Trade receivables represent amounts due for services performed in the ordinary course of 
business. They are recognised in trade and other receivables and, if collection is expected 
within one year, they are recognised as a current asset. If collection is expected in greater 
than one year, they are recognised as a non-current asset. Trade receivables are measured at 
amortised cost less any expected credit losses.
r. Trade payables 
Trade payables are obligations to pay for goods or services that have been acquired in the 
ordinary course of business from suppliers. These are classified as current liabilities if payment 
is due within one year or less (or in the normal operating cycle of the business if longer). 
Otherwise, they are presented as non-current liabilities in the Consolidated statement of 
financial position.
Trade payables are initially recognised at fair value and subsequently measured at amortised 
cost using the effective interest method.
s. Employee Benefit Trust (“EBT”)
The Company provides finance to an EBT to purchase the Company’s shares on the open 
market in order to meet its obligation to provide shares when an employee exercises certain 
options or awards made under the Group’s share-based payment schemes. The administration 
and finance costs connected with the EBT are charged to the Consolidated statement of 
comprehensive income. The cost of the shares held by the EBT is deducted from equity. A 
transfer is made between other reserves and retained earnings over the vesting periods of the 
related share options or awards to reflect the ultimate proceeds receivable from employees 
on exercise. The trustees have waived their rights to receive dividends on the shares held by 
the EBT.
The EBT is considered to be a structured entity, as defined in Note 30. In substance, the 
activities of the trust are being conducted on behalf of the Group according to its specific 
business needs, in order to obtain benefits from its operation. On this basis, the assets held by 
the trust are consolidated into the Group’s Financial statements.
t. Share capital
Ordinary share capital is classified as equity. Incremental costs directly attributable to the 
issue of new ordinary shares or options are shown in equity as a deduction, net of tax, from the 
proceeds.
Where the Company purchases its own equity share capital (treasury shares), the consideration 
paid, including any directly incremental costs (i.e. net of income taxes) is deducted from equity 
attributable to the Company’s equity holders until the shares are cancelled or reissued. Where 
such ordinary shares are subsequently reissued, any consideration received (net of any directly 
attributable incremental transaction costs and the related income tax effects) is included within 
equity attributable to the Company’s equity holders.
u. Dividend distribution
The dividend distribution to the Company’s shareholders is recognised as a liability in the 
Group’s Financial statements in the period in which the dividend is authorised and no longer 
at the discretion of the Company. Final dividends are recognised when approved by the 
Company’s shareholders at the Annual General Meeting and interim dividends are recognised 
when paid.
v. Exceptional items
The goodwill impairment in the opinion of the Board, is material by size and irregular in 
nature and therefore requires separate disclosure within the Consolidated statement of 
comprehensive income in order to assist the users of the Consolidated financial statements in 
understanding the underlying business performance of the Group.
3. Segmental information
For management purposes, the Group’s activities are organised into two operating divisions: 
UK Investment Management and International. The Group’s other activity, offering nominee and 
custody services to clients, is included within UK Investment Management. These divisions are 
the basis on which the Group reports its primary segmental information to the Group Board 
of Directors, which is the Group’s chief operating decision-maker. In accordance with IFRS 
8 ‘Operating Segments’, disclosures are required to reflect the information that the Board of 
Directors uses internally for evaluating the performance of its operating segments and allocating 
resources to those segments. The information presented in this Note is consistent with the 
presentation for internal reporting.
The UK Investment Management segment offers a range of investment management services 
to private high net worth individuals, pension funds, institutions, charities and trusts, as well 
as wealth management services to high net worth individuals and families, giving independent 
‘whole of market’ financial advice, enabling clients to build, manage and protect their wealth. 
The International segment is based in the Channel Islands and the Isle of Man, offering a similar 
range of investment management and wealth management services as the UK Investment 
Management segment. The Group segment principally comprises the Group Board’s 
management and associated costs, along with the consolidation adjustments.
Following the acquisitions of Integrity and Adroit (Note 10), the activities since the two 
acquisitions were completed have been included in the UK Investment Management segment.
Revenues and expenses are allocated to the business segment that originated the transaction. 
Sales between segments are carried out at arm’s length. Centrally incurred expenses are 
allocated to business segments on an appropriate pro rata basis.
Other 
Information
Financial 
Statements
Governance 
Report
Strategic 
Report
119
Brooks Macdonald Group plc Annual Report and Accounts 2024

Year ended 30 June 2024
UK 
Investment 
Management
£’000
International
£’000
Group and 
consolidation 
adjustments
£’000
Total
£’000
Total revenue
113,713
19,911
–
133,624
Inter-segment revenue
(5,362)
–
–
(5,362)
External revenue
108,351
19,911
–
128,262
Underlying administrative costs
(47,863)
(11,126)
(38,122)
(97,111)
Operating contribution
60,488
8,785
(38,122)
31,151
Allocated costs
(28,743)
(5,951)
34,694
–
Net finance income and other gains/losses
1,774
477
690
2,941
Underlying profit/(loss) before tax
33,519
3,311
(2,738)
34,092
Goodwill impairment
–
–
(11,641)
(11,641)
Amortisation of acquired client relationship contracts
(3,383)
(2,465)
–
(5,848)
Organisational restructure
(1,729)
(887)
(423)
(3,039)
International strategic review costs
–
–
(1,513)
(1,513)
Acquisition and integration related costs
(423)
–
–
(423)
Finance cost of deferred contingent consideration
–
–
(13)
(13)
Change in fair value of deferred contingent consideration
–
–
3
3
Profit/(loss) mark-up on Group allocated costs
258
(258)
–
–
Total underlying adjustments
(5,277)
(3,610)
(13,587)
(22,474)
Profit/(loss) before tax
28,242
(299)
(16,325)
11,618
Taxation
(5,161)
Profit for the year attributable to equity holders of the Company
6,457
Year ended 30 June 2024
UK 
Investment 
Management
£’000
International
£’000
Group and 
consolidation 
adjustments
£’000
Total
£’000
Total assets
92,377
26,706
73,877
192,960
Total liabilities
(33,775)
(2,775)
(4,075)
(40,625)
Net assets
58,602
23,931
69,802
152,335
3. Segmental information continued
Notes to the consolidated financial statements
For the year ended 30 June 2024
120
Brooks Macdonald Group plc Annual Report and Accounts 2024

Year ended 30 June 2024
UK 
Investment 
Management
£’000
International
£’000
Group and 
consolidation 
adjustments
£’000
Total 
£’000
Statutory operating costs included the following:
–	 Amortisation
4,296
941
2,214
7,451
–	 Depreciation
2,175
809
11
2,995
–	 Interest income
1,709
516
606
2,831
Year ended 30 June 2023
UK 
Investment 
Management
£’000
International
£’000
Group and 
consolidation 
adjustments
£’000
Total
£’000
Total revenue
109,737
20,319
–
130,056
Inter-segment revenue
(6,279)
–
–
(6,279)
External revenue
103,458
20,319
–
123,777
Underlying administrative costs
(47,405)
(13,576)
(33,373)
(94,354)
Operating contribution
56,053
6,743
(33,373)
29,423
Allocated costs
(22,127)
(6,844)
28,971
–
Net finance costs
590
226
88
904
Underlying profit/(loss) before tax
34,516
125
(4,314)
30,327
Amortisation of client relationships
(3,205)
(2,465)
–
(5,670)
Dual running costs of operating platforms
(1,424)
(192)
–
(1,616)
Acquisition and integration-related costs
(499)
–
(69)
(568)
Changes in fair value of deferred contingent consideration
–
–
(173)
(173)
Finance cost of deferred contingent consideration
–
(7)
(54)
(61)
Profit/(loss) mark-up on Group allocated costs
299
(299)
–
–
Total underlying adjustments
(4,829)
(2,963)
(296)
(8,088)
Profit/(loss) before tax
29,687
(2,838)
(4,610)
22,239
Taxation
(4,090)
Profit for the year attributable to equity holders of the Company
18,149
3. Segmental information continued
Other 
Information
Financial 
Statements
Governance 
Report
Strategic 
Report
121
Brooks Macdonald Group plc Annual Report and Accounts 2024

Year ended 30 June 2023
UK 
Investment 
Management
£’000
International
£’000
Group and 
consolidation 
adjustments
£’000
Total
£’000
Total assets
91,141
26,537
77,578
195,256
Total liabilities
(30,175)
(2,541)
(5,196)
(37,912)
Net assets
60,966
23,996
72,382
157,344
Year ended 30 June 2023
UK 
Investment 
Management
£’000
International
£’000
Group and 
consolidation 
adjustments
£’000
Total
 £’000
Statutory operating costs included the following:
–	 Amortisation
3,429
912
2,491
6,832
–	 Depreciation
1,943
689
17
2,649
–	 Interest income
762
279
51
1,092
4. Revenue
Year ended 30 June 2024
UK 
Investment 
Management
£’000
International
£’000
Total 
£’000
Investment management fees
67,825
12,027
79,852
Transactional income and foreign exchange trading fees
12,394
2,946
15,340
Fund management fees
8,583
3,565
12,148
Financial planning income
8,182
–
8,182
Interest income
11,367
1,373
12,740
Total revenue
108,351
19,911
128,262
Year ended 30 June 2023
UK 
Investment 
Management
£’000
International
£’000
Total
£’000
Investment management fees
65,626
12,292
77,918
Transactional income and foreign exchange trading fees
10,578
2,704
13,282
Fund management fees
9,983
3,739
13,722
Financial planning income
6,446
–
6,446
Interest income
10,825
1,584
12,409
Total revenue
103,458
20,319
123,777
3. Segmental information continued
Notes to the consolidated financial statements
For the year ended 30 June 2024
122
Brooks Macdonald Group plc Annual Report and Accounts 2024

4. Revenue continued
a. Geographic analysis
The Group’s operations are located in the United Kingdom and the Channel Islands. The 
following table presents external revenue analysed by the geographical location of the Group 
subsidiary entity providing the service.
2024
£’000
20231 
£’000
United Kingdom
108,351
103,458
Channel Islands
19,911
20,319
Total revenue
128,262
123,777
1	
The prior year geographical revenue analysis has been reclassified with £146,000 previously reported within the Isle of Man 
now recognised within the Channel Islands.
b. Major clients
The Group is not reliant on any one client or group of connected clients for the generation  
of revenues.
5. Employee information
Administrative costs are recognised as the services are received. The biggest component of 
the Group’s administrative costs is the costs of employee benefits as shown below. Other costs 
incurred in administrative costs can be seen in Note 7.
a. Payroll costs
2024
£’000
2023
£’000
Wages and salaries
46,099
44,330
Social security costs
5,547
5,419
Other pension costs
2,105
2,029
Share-based payments
1,598
1,845
Redundancy costs
2,575
413
Total payroll costs 
57,924
54,036
Pension costs relate entirely to a defined contribution scheme.
During the year, the Group carried out an organisational restructure to ensure it is set up for 
future success. The Group identified opportunities to streamline and remove duplication from 
core processes, resulting in redundancy costs of £2,575,000.
Other 
Information
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123
Brooks Macdonald Group plc Annual Report and Accounts 2024

5. Employee information continued
b. Number of employees
The average monthly number of employees during the year, including Directors, was as follows:
2024
Number of 
employees
2023
Number of 
employees
Business staff
309
310
Functional staff
176
199
Total staff
485
509
Details of Directors’ engagement with employees, and information on how the Directors have 
had regard to employee interests is detailed within the Responsible business report on pages 
44 to 48.
c. Key management compensation 
The compensation of the key management personnel of the Group, defined as the Group Board 
of Directors including both the Executives and Non-Executives, is set out below.
2024
£’000
2023
£’000
Short-term employee benefits
2,227
2,065
Post-employment benefits
44
44
Share-based payments
64
132
Total compensation
2,335
2,241
The current year total compensation, including bonuses, includes one Executive Director for 
the full year, and the other Executive Director from the date of appointment in August 2023. 
The prior year total compensation includes one Executive Director, including bonuses, plus two 
further Executive Directors until their resignation during the prior year.
d. Directors’ emoluments 
Further details of Directors’ emoluments are included within the Remuneration Committee 
report on pages 78 to 96.
2024
£’000
2023
£’000
Salaries and bonuses
1,618
1,411
Non-Executive Directors’ fees
606
504
Other payment
–
271
Benefits in kind
3
5
2,227
2,191
Pension contributions
44
45
Amounts receivable under long-term incentive schemes
64
147
Total Directors’ remuneration
2,335
2,383
The aggregate amount of gains made by Directors on the exercise of share options during the 
year was £20,000 (FY23: £446,000). Retirement benefits are accruing to two Directors (FY23: 
one) under a defined contribution pension scheme. 
Other payment reflects the total of payments to an Executive Director in relation to stepping 
down from Executive Director responsibilities as described in the Remuneration Committee 
report on pages 78 to 96.
The remuneration of the highest paid Director during the year was as follows:
2024
£’000
2023
£’000
Remuneration and benefits in kind
859
841
Amounts received under long-term incentive schemes
64
–
Total remuneration
923
841
The amount of gains made by the highest paid Director on the exercise of share options during 
the year was £20,000 (FY23: £175,000).
Notes to the consolidated financial statements
For the year ended 30 June 2024
124
Brooks Macdonald Group plc Annual Report and Accounts 2024

6. Other gains/(losses) – net
Other gains/(losses) – net represent the net changes in the fair value of the Group’s financial 
instruments and intangible assets recognised in the Consolidated statement of comprehensive 
income.
2024
£’000
2023
£’000
Gain/(loss) in fair value of deferred contingent consideration 
(Note 24)
3
(173)
Gain in fair value of financial assets at fair value through profit or 
loss (Note 18)
80
11
Other gains/(losses) – net
83
(162)
Other 
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125
Brooks Macdonald Group plc Annual Report and Accounts 2024

7. Operating profit
Operating profit is stated after charging:
2024
£’000
2023
£’000
Payroll costs (Note 5)
57,924
54,036
Amortisation of client relationships (Note 13)
5,848
5,670
Depreciation of right-of-use assets (Note 15)
2,139
1,825
Auditors’ remuneration (see below)
1,310
1,355
Amortisation of computer software (Note 13)
1,603
1,162
Depreciation of property, plant and equipment (Note 14)
856
824
Financial Services Compensation Scheme levy (see below)
672
458
Acquisition and integration-related costs (Note 10)
423
568
Dual running costs of operating platform
–
1,616
A more detailed analysis of auditors’ remuneration is provided below:
2024
£’000
2023
£’000
Fees payable to the Company’s auditors for the audit of the 
consolidated Group and Parent Company financial statements
356
405
Fees payable to the Company’s auditors and its associates for 
other services:
–	 Audit of the Company’s subsidiaries pursuant to legislation
440
416
–	 Audit-related assurance services
512
532
–	 Non-audit-related services
2
2
Total remuneration
1,310
1,355
Audit-related assurance services relates to the provision of half-year review services, positive 
CASS assurance review, profit verifications and regulatory and compliance services. Non-audit-
related services relates to a digital platform subscription fee.
Financial Services Compensation Scheme levies
Administrative costs for the year ended 30 June 2024 include a charge of £672,000 (FY23: 
£458,000) in respect of the Financial Services Compensation Scheme (“FSCS”) levy, all of which 
is in respect of the estimated levy for the 2024/25 scheme year.
8. Finance income and finance costs
2024
£’000
2023
£’000
Finance income
Dividends on preference shares
28
35
Interest on assets held at amortised cost
197
–
Bank interest on deposits
2,831
1,092
Total finance income
3,056
1,127
Finance costs
Finance cost of lease liabilities (Note 22)
195
235
Finance cost of deferred contingent consideration (Note 24)
13
61
Total finance costs
208
296
Notes to the consolidated financial statements
For the year ended 30 June 2024
126
Brooks Macdonald Group plc Annual Report and Accounts 2024

9. Taxation
The tax charge on profit for the year was as follows:
2024
£’000
2023
£’000
UK Corporation Tax at 25% (FY23: 20.5%)
6,221
5,703
Over provision in prior years
514
(834)
Total current tax
6,735
4,869
Deferred tax credits
(1,788)
(1,189)
Under provision of deferred tax in prior years
214
410
Income tax expense
5,161
4,090
Taxation for other jurisdictions is calculated at the rates prevailing in the respective jurisdictions.
The tax on the Group’s profit before tax differs from the theoretical amount that would arise using the time apportioned tax rate applicable to profits of the consolidated entities in the UK as 
follows, split out between underlying and statutory profits:
Year ended 30 June 2024
Underlying 
profit
£’000
Underlying 
profit 
adjustments
£’000
Statutory 
profit
£’000
Profit/(loss) before taxation
34,092
(22,474)
11,618
 
 
 
Profit/(loss) multiplied by the standard rate of tax in the UK of 25% 
8,523
(5,619)
2,904
Tax effect of amounts that are not deductible/(taxable) in calculating taxable income:
 
 
 
–	 Depreciation and amortisation
543
34
577
–	 Non-taxable income
(6)
–
(6)
–	 Overseas tax losses not available for UK tax purposes
(366)
–
(366)
–	 Lower tax rates in other jurisdictions in which the Group operates
(121)
–
(121)
–	 Disallowable expenses
316
3
319
–	 Share-based payments
(1,676)
106
(1,570)
–	 Over provision in prior years
514
–
514
–	 Goodwill impairment
–
2,910
2,910
Income tax expense/(credit)
7,727
(2,566)
5,161
Effective tax rate
22.7%
n/a
44.4%
Other 
Information
Financial 
Statements
Governance 
Report
Strategic 
Report
127
Brooks Macdonald Group plc Annual Report and Accounts 2024

The higher effective tax rate on underlying and statutory profit has been contributed by the goodwill impairment not deductible for tax purposes, the increased Corporation Tax rate in the current 
year and under provision from prior period tax charges.
Year ended 30 June 2023
Underlying 
profit
£’000
Underlying 
profit 
adjustments
£’000
Statutory 
profit
£’000
Profit/(loss) before taxation
30,327
(8,088)
22,239
Profit/(loss) multiplied by the standard rate of tax in the UK of 20.5% 
6,217
(1,658)
4,559
Tax effect of amounts that are not deductible/(taxable) in calculating taxable income:
–	 Depreciation and amortisation
604
(285)
319
–	 Non-taxable income
(124)
–
(124)
–	 Overseas tax losses not available for UK tax purposes
67
–
67
–	 Lower tax rates in other jurisdictions in which the Group operates
(107)
–
(107)
–	 Disallowable expenses
263
48
311
–	 Share-based payments
(512)
–
(512)
–	 Over provision in prior years
(423)
–
(423)
Income tax expense/(credit)
5,985
(1,895)
4,090
Effective tax rate
19.7%
n/a
18.4%
The standard rate of Corporation Tax in the UK was 25.0% with effect from 1 April 2023. Accordingly, the Company’s profits for this accounting year are taxed at a rate of 25.0% (FY23: 20.5%). The 
relevant deferred tax balances have been remeasured at this increased rate from the prior year. Deferred tax assets and liabilities are calculated at the rate that is expected to be in force when the 
temporary differences unwind, however, limited to the extent that such rates have been substantively enacted.
The deferred tax charges for the year arise from:
2024
£’000
2023
£’000
Share-based payments
(503)
(1)
Accelerated capital allowances
71
(27)
Accelerated capital allowances on research and development
(152)
(117)
Dilapidations
7
(54)
Amortisation of acquired client relationship contracts
(1,427)
(934)
Trading losses carried forward
216
(56)
Under provision in prior years
214
410
Deferred tax charge
(1,574)
(779)
Notes to the consolidated financial statements
For the year ended 30 June 2024
9. Taxation continued
128
Brooks Macdonald Group plc Annual Report and Accounts 2024

10. Business combinations – prior year ended 30 June 2023
Integrity
On 31 October 2022, the Group acquired Integrity Wealth Bidco Limited and Integrity Wealth 
(Holdings) Limited, together with its subsidiary Integrity Wealth Solutions Limited (“IWS”), 
(collectively “Integrity”). The acquisition brings a successful and rapidly growing Independent 
Financial Adviser (“IFA”) business into the Group and brings scale to the Group’s Private Clients 
business, adding distinctive expertise in their specialist area. The acquisition consisted of 
acquiring 100% of the issued share capital of Integrity Wealth (Holdings) Limited and Integrity 
Wealth Bidco Limited (intermediate holding company), which was funded through existing 
financial resources. On 14 April 2023, the Group acquired an additional client book, which has 
been incorporated into the Integrity business and acquisition accounting. 
The acquisition was accounted for using the acquisition method and details of the purchase 
consideration are as follows:
Note
£’000
Initial cash consideration
4,246
Shares consideration
i
1,000
Excess for net assets
ii
601
Deferred contingent consideration at fair value
iii
1,240
Total purchase consideration
7,087
ii	
The Group issued 52,084 ordinary shares to the previous shareholders of Integrity Wealth (Holdings) Limited and Integrity 
Wealth Bidco Limited at a price of £19.20 per share. The amount of shares issued was based on the share price at the 
completion date to provide the equivalent consideration value of £1,000,000.
iii	
In accordance with the Sale and Purchase Agreement (“SPA”), the Group was required to pay the difference between the 
available capital and the required regulatory capital for Integrity.
iv	
The total estimated cash deferred contingent consideration for the original Integrity acquisition was £1,505,000, payable in 
a period between one and three years following completion, based on revenue criteria and client attrition of the acquired 
business. As outlined in the SPA, the maximum cash deferred contingent consideration payable was up to £2,746,000 if 
certain revenue criteria are met.
On 30 June 2023, the Group agreed to renegotiate the deferred contingent consideration, which 
resulted in the Group recognising a change in fair value of deferred contingent consideration of 
£173,000 on 30 June 2023. See Note 24 for further details.
Client relationship intangible assets of £3,156,000 were recognised on acquisition in respect of 
the expected cash inflows and economic benefit from the acquired business. An associated 
deferred tax liability of £787,000 was recognised in relation to the expected cash inflows on 
the acquired client relationship intangible asset. Goodwill of £3,945,000 was recognised on 
acquisition in respect of the expected growth in the acquired business and associated cash 
inflows. The fair value of the assets acquired were the gross contractual amounts and were 
all considered to be fully recoverable. The fair value of the identifiable assets and liabilities 
acquired, at the date of acquisition, are detailed in the following table.
Net assets acquired through business combination
£’000
Trade and other receivables
268
Cash at bank
804
Trade and other payables
(167)
Corporation tax payable
(132)
Total net assets recognised by acquired companies
773
Fair value adjustments:
–	 Client relationship contracts
3,156
–	 Deferred tax liabilities
(787)
Net identifiable assets
2,369
Goodwill
3,945
Total purchase consideration
7,087
The trade and other receivables were recognised at their fair value, being the gross contractual 
amounts, which were deemed fully recoverable.
Other 
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Financial 
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129
Brooks Macdonald Group plc Annual Report and Accounts 2024

10. Business combinations – prior year ended 30 June 2023 continued
Adroit
On 15 December 2022, the Group acquired Adroit Financial Planning Limited (“Adroit”), a 
successful and rapidly growing IFA business. The acquisition brings further scale to the Group’s 
Private Clients business, adding distinctive expertise in their specialist area. The acquisition 
consisted of acquiring 100% of the issued share capital of Adroit Financial Planning Limited, 
which was funded through existing financial resources. 
The acquisition was accounted for using the acquisition method and details of the purchase 
consideration are as follows:
Note
£’000
Initial cash consideration
10,991
Additional consideration
i
270
Total purchase consideration
11,261
i	
In accordance with the Sale and Purchase Agreement (“SPA”), the Group was required to pay an additional amount based on 
the number of days between the date of exchange and the date of completion.
Client relationship intangible assets of £2,931,000 were recognised on acquisition in respect of 
the expected cash inflows and economic benefit from the acquired business. An associated 
deferred tax liability of £733,000 was recognised in relation to the expected cash inflows on 
the acquired client relationship intangible asset. Goodwill of £8,541,000 was recognised on 
acquisition in respect of the expected growth in the acquired business and associated cash 
inflows. The fair value of the assets acquired were the gross contractual amounts and were 
all considered to be fully recoverable. The fair value of the identifiable assets and liabilities 
acquired, at the date of acquisition, are detailed below.
Net assets acquired through business combination
£’000
Trade and other receivables
533
Cash at bank
193
Trade and other payables
(204)
Total net assets recognised by acquired company
522
Fair value adjustments:
–	 Client relationship contracts
2,931
–	 Deferred tax liabilities
(733)
Net identifiable assets
2,198
Goodwill
8,541
Total purchase consideration
11,261
The trade and other receivables were recognised at their fair value, being the gross contractual 
amounts, which were deemed fully recoverable.
Notes to the consolidated financial statements
For the year ended 30 June 2024
130
Brooks Macdonald Group plc Annual Report and Accounts 2024

10. Business combinations – prior year ended 30 June 2023 continued
Acquisition impact on reported results
Directly attributable acquisition and integration-related costs of £568,000 were incurred 
in relation to the acquisitions during the year ended 30 June 2023, which were charged to 
administrative costs in the Consolidated statement of comprehensive income, but excluded 
from underlying profit.
In the period from acquisition to 30 June 2023, the two acquisitions earned revenue of 
£2,484,000 and statutory profit before tax of £285,000. Had the acquisitions been consolidated 
from 1 July 2022, the Consolidated statement of comprehensive income would have included 
revenue of £4,068,000 and statutory profit before tax of £585,000.
Net cash outflow resulting from business combinations
£’000
Total purchase consideration 
18,348
Less shares issued as consideration
(1,000)
Less deferred cash contingent consideration at fair value
(1,240)
Cash paid to acquire business combinations 
16,108
Less cash held by acquired entities
(997)
Net cash outflow – investing activities
15,111
Other 
Information
Financial 
Statements
Governance 
Report
Strategic 
Report
131
Brooks Macdonald Group plc Annual Report and Accounts 2024

11. Earnings per share
The Directors believe that underlying earnings per share provides an appropriate reflection 
of the Group’s performance in the year. Underlying earnings per share, which is an alternative 
performance measure (“APM”), is calculated based on ‘underlying earnings’, which is also an 
APM. Refer to page 172 for a glossary of the Group’s APMs, their definition and criteria for 
how underlying adjustments are considered. The tax effect of the underlying adjustments to 
statutory earnings has also been considered; refer to Note 9 for the taxation on underlying and 
statutory profit. Earnings for the year used to calculate earnings per share as reported in these 
Consolidated financial statements were as follows:
2024
£’000
2023
£’000
Earnings attributable to ordinary shareholders
6,457
18,149
Amortisation of acquired client relationship contracts (Note 13)
5,848
5,670
Dual running costs of operating platform
–
1,616
Acquisition and integration-related costs (Note 10)
423
568
Changes in fair value of deferred contingent consideration (Note 
24)
(3)
173
International strategic review
1,513
–
Impairment of goodwill
11,641
–
Restructure costs
3,039
–
Finance cost of deferred contingent consideration (Note 24)
13
61
Tax impact of adjustments (Note 9)
(2,566)
(1,895)
Underlying earnings attributable to ordinary shareholders
26,365
24,342
Basic earnings per share is calculated by dividing earnings attributable to ordinary shareholders 
by the weighted average number of shares in issue throughout the period. Included in the 
weighted average number of shares for basic earnings per share purposes are employee share 
options at the point all necessary conditions have been satisfied and the options have vested, 
even if they have not yet been exercised. 
Diluted earnings per share represents the basic earnings per share adjusted for the effect of 
dilutive potential shares issuable on exercise of employee share options under the Group’s 
share-based payment schemes, weighted for the relevant period.
The diluted weighted average number of shares in issue and diluted earnings per share 
considers the effect of all dilutive potential shares issuable on exercise of employee share 
options. The potential shares issuable includes the contingently issuable shares that have not 
yet vested and the vested unissued share options that are either nil cost options or have little or 
no consideration.
The weighted average number of shares in issue during the year was as follows:
2024
Number 
of shares
2023
Number 
of shares
Weighted average number of shares in issue
16,098,412
15,825,397
Effect of dilutive potential shares issuable on exercise of 
employee share options
275,450
293,992
Diluted weighted average number of shares in issue
16,373,862
16,119,389
Earnings per share for the year attributable to equity holders of the Company were:
2024
p
2023
p
Based on reported earnings:
Basic earnings per share
40.1
114.7
Diluted earnings per share
39.4
112.6
Based on underlying earnings:
Basic earnings per share
163.8
153.8
Diluted earnings per share
161.0
151.0
Notes to the consolidated financial statements
For the year ended 30 June 2024
132
Brooks Macdonald Group plc Annual Report and Accounts 2024

12. Dividends
Amounts recognised as distributions to equity holders of the Company in the year were as follows:
2024
£’000
2023
£’000
Final dividend paid for the year ended 30 June 2023 of 47.0p 
(FY22: 45.0p) per share
7,467
7,021
Interim dividend paid for the year ended 30 June 2024 of 29.0p 
(FY23: 28.0p) per share
4,627
4,401
Total dividends
12,094
11,422
Final dividend proposed for the year ended 30 June 2024 of 
49.0p (FY23: 47.0p) per share
7,865
7,448
The interim dividend of 29.0p (FY23: 28.0p) per share was paid on 16 April 2024.
A final dividend for the year ended 30 June 2024 of 49.0p (FY23: 47.0p) per share was declared 
by the Board of Directors on 12 September 2024 and is subject to approval by the shareholders 
at the Company’s Annual General Meeting. It will be paid on 1 November 2024 to shareholders 
who are on the register at the close of business on 20 September 2024. In accordance with IAS 
10 ‘Events After the Reporting Period’, the aggregate amount of the proposed dividend expected 
to be paid out of retained earnings is not recognised as a liability in these Consolidated financial 
statements.
Other 
Information
Financial 
Statements
Governance 
Report
Strategic 
Report
133
Brooks Macdonald Group plc Annual Report and Accounts 2024

13. Intangible assets
Goodwill
£’000
Computer 
software
£’000
Acquired 
client 
relationship 
contracts
£’000
Contracts 
acquired 
with fund 
managers
£’000
Total
£’000
Cost
At 1 July 2022
51,887
6,930
70,011
3,521
132,349
Additions
12,486
2,954
6,087
–
21,527
Disposals
– 
(1,054)
–
(3,521)
(4,575)
At 30 June 2023
64,373
8,830
76,098
–
149,301
Additions
–
1,734
–
–
1,734
At 30 June 2024
64,373
10,564
76,098
–
151,035
Accumulated amortisation and impairment
At 1 July 2022
11,213
251
31,477
3,521
46,462
Amortisation charge
–
1,162
5,670
–
6,832
Accumulated amortisation on disposals
– 
(1,054)
–
(3,521)
(4,575)
At 30 June 2023
11,213
359
37,147
–
48,719
Amortisation charge
–
1,603
5,848
–
7,451
Impairment
11,641
–
–
–
11,641
At 30 June 2024
22,854
1,962
42,995
–
67,811
Net book value
At 1 July 2022
40,674
6,679
38,534
–
85,887
At 30 June 2023
53,160
8,471
38,951
–
100,582
At 30 June 2024
41,519
8,602
33,103
–
83,224
The amortisation charge of intangible assets is recognised within administrative costs in the Consolidated statement of comprehensive income.
At 30 June 2024, intangible assets net book value totalling £70,009,000 are recognised in the United Kingdom and £13,215,000 are recognised in the Channel Islands. 
Notes to the consolidated financial statements
For the year ended 30 June 2024
134
Brooks Macdonald Group plc Annual Report and Accounts 2024

13. Intangible assets continued
a. Goodwill
Goodwill acquired in a business combination is allocated at acquisition to the CGUs that 
are expected to benefit from that business combination. The carrying amount of goodwill in 
respect of these CGUs within the operating segments of the Group comprises:
2024
£’000
2023
£’000
Funds
Braemar Group Limited (“Braemar”)
3,320
3,320
International
Brooks Macdonald Asset Management (International) Limited 
(“Brooks Macdonald International”)
9,602
21,243
Cornelian
Cornelian Asset Managers Group Limited (“Cornelian”)
16,111
16,111
Integrity
Integrity Wealth (Holdings) Limited (“Integrity”)
3,945
3,945
Adroit
Adroit Financial Planning Limited (“Adroit”)
8,541
8,541
Total goodwill
41,519
53,160
Goodwill is reviewed annually for impairment and its recoverability has been assessed at 
30 June 2024 by comparing the carrying amount of the CGUs to their expected recoverable 
amount, estimated on a value-in-use basis. The value in use of each CGU has been calculated 
using pre-tax discounted cash flow projections based on the most recent budgets and 
forecasts approved by the relevant subsidiary company boards of directors. The most recent 
budgets prepared are part of the detailed budget process for the year ending 30 June 2024, and 
then extrapolated over a longer period for the following four years, resulting in the budgets and 
forecasts covering a period of five years. Cash flows are then extrapolated beyond the five-year 
budget and forecast period using an expected long-term growth rate, with the long-term growth 
rate considered reasonable against the budgeted and forecast growth.
During the six months ended 31 December 2023, the prevailing macroeconomic environment 
and market volatility seen during the reporting period had an impact on client sentiment and 
new business, whilst the higher interest rate environment resulted in higher outflows with 
clients withdrawing funds to repay debt. This gave rise to impairment indicators in relation to 
the International CGU, which were recognised upon the acquisition of the Spearpoint business 
in 2012. Accordingly, an impairment review was carried out for this CGU, and based on a 
value-in-use calculation, the recoverable amount of the International CGU at 31 December 
2023 did not support the carrying amount of the International CGU of £31,311,000. As a result, 
the International goodwill balance was impaired by £11,641,000, leaving a goodwill balance of 
£9,061,000 as at 31 December 2023.
International
Based on a value-in-use calculation as at 30 June 2024, the recoverable amount of the Brooks 
Macdonald International CGU at 30 June 2024 was £36,697,000 (FY23: £33,642,000), giving a 
surplus over the Brooks Macdonald International CGU carrying amount of £17,263,000, indicating 
that there is no impairment. The key underlying assumptions of the calculation are the discount 
rate, the medium-term growth in earnings and the long-term growth rate of the business. A 
pre-tax discount rate of 13% (FY23: 13%) has been used, based on the Group’s assessment 
of the risk-free rate of interest and specific risks relating to Brooks Macdonald International. 
The key input in forecasting revenue is FUM, which is forecast to grow based on new business 
targets, attrition and estimated impact of market performance. FUM is multiplied by estimated 
fee yields for the business resulting in annual revenue growth between 4% and 6% annually 
over the five-year period. Expenditure growth is forecast to increase by between 3% and 4% 
annually over the five-year period, which includes consideration for reasonable allocated costs. 
The underlying methodology for allocating costs is reviewed by management each year when 
preparing the value-in-use calculations to ensure the methodology remains appropriate. The 
period covered is five years and the forecasts are based on management’s growth projections 
for the business based on its strategic objectives, taking into account historic performance 
and prevailing market and economic conditions. The 2% long-term growth rate applied is 
considered prudent in the context of the long-term average growth rate for the funds and 
investment management industries in which the CGU operates.
The Directors do not believe that any reasonably possible change would result in an impairment, 
including the outcome of the strategic review discussed in Note 36; however, to provide 
additional analysis, sensitivity analysis has been performed to show what may be required for an 
impairment to be recognised.
•	 An increase of the pre-tax discount rate of 10% (FY23: 2%), from 13% to 23%, would result in 
an impairment.
•	 The perpetuity growth rate would need to reduce by 29% (FY23: 2%), from 2% to (27%), to 
result in an impairment.
•	 The forecast pre-tax cash inflows would need to reduce by 44% (FY23: 11%) each year to 
result in an impairment.
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Brooks Macdonald Group plc Annual Report and Accounts 2024

Cornelian
The Cornelian CGU recoverable amount was calculated as £37,223,000 at 30 June 2024 
(FY23: £46,836,000), giving a surplus over the Cornelian CGU carrying amount of £8,416,000, 
indicating that there is no impairment. The key underlying assumptions of the calculation are 
the discount rate, the medium-term growth in earnings and the long-term growth rate of the 
business. The revenue growth forecasts range between 8% and 9% annually over the five-
year period. Revenue growth is forecast using new business targets, expected outflows and 
estimated impact of market performance on FUM, multiplied by estimated fee yields for both 
the discretionary and fund management business. Expenditure growth forecasts range between 
4% and 9% annually over the five-year period. Both the revenue growth and expenditure growth 
reflect historic actual growth and planned management actions and are considered to be 
reasonable in the current market and industry conditions. A pre-tax discount rate of 13% has 
been used (FY23: 15%), based on the Group’s assessment of the risk-free rate of interest and 
specific risks relating to Cornelian. The recoverable amount was based on the estimated cash 
inflows over the next five financial years, the period covered by the most recent forecasts, 
which reflect planned management actions and are considered to be reasonable in the current 
market and industry conditions. The 2% long-term growth rate applied is considered prudent 
in the context of the long-term average growth rate for the funds and investment management 
industries in which the CGU operates.
The Directors do not believe that any reasonably possible change would result in an impairment; 
however, to provide additional analysis, sensitivity analysis has been performed to show what 
may be required for an impairment to be recognised.
•	 An increase of the pre-tax discount rate of 3% (FY23: 6%), from 13% to 16%, would result in  
an impairment.
•	 The perpetuity growth rate would need to reduce by 5% (FY23: 10%), from 2% to (3%), to 
result in an impairment.
•	 The forecast pre-tax cash inflows would need to reduce by 21% (FY23: 28%) each year to 
result in an impairment.
Funds
Based on a value-in-use calculation, the recoverable amount of the Braemar CGU at 
30 June 2024 was £13,602,000 (FY23: £14,463,000), giving a surplus over the Braemar CGU 
carrying amount of £9,384,000 indicating that there is no impairment. A pre-tax discount 
rate of 15% (FY23: 16%) has been used, based on the Group’s assessment of the risk-free 
rate of interest and specific risks relating to Braemar. The key underlying assumptions of the 
calculation are the discount rate, the growth in FUM of the funds business and the long-term 
growth rate. Forecasted FUM is multiplied by estimated fee yields for each of the funds 
resulting in forecasted revenue remaining flat over the five-year period. FUM growth is forecast 
using estimated new business targets, expected outflows and estimated impact of market 
performance. Expenditure growth is forecast to decrease by between 1% and 3% annually over 
the five-year period. The inputs to the forecast cash inflows over the next five financial years 
reflect historic actual growth and planned management activities and are considered to be 
reasonable in the current market and industry conditions. The 2% long-term growth rate applied 
is considered prudent in the context of the long-term average growth rate for the funds industry 
in which the CGU operates. 
The Directors do not believe that any reasonably possible change would result in an impairment; 
however, to provide additional analysis, sensitivity analysis has been performed to show what 
may be required for an impairment to be recognised.
•	 An increase of the pre-tax discount rate of 30% (FY23: 28%), from 15% to 45%, would result in 
an impairment.
•	 The 2% perpetuity growth rate could reduce by >100% (FY23: 100%) to trigger an impairment.
•	 The forecast pre-tax cash inflows would need to reduce by 54% (FY23: 52%) each year to 
result in an impairment.
Integrity
Based on a value-in-use calculation, the recoverable amount of the Integrity CGU at 
30 June 2024 was £9,335,000 (FY23: £7,725,000), giving a surplus over the Integrity CGU carrying 
amount of £4,010,000, indicating that there is no impairment. The key underlying assumptions 
of the calculation are the discount rate, the medium-term growth in earnings and the long-term 
growth rate of the business. A pre-tax discount rate of 14% (FY23: 15%) has been used, based 
on the Group’s assessment of the risk-free rate of interest and specific risks relating to Integrity. 
The key input in forecasting revenue is based on new business, which is forecast to grow based 
on new business targets, attrition and estimated impact of market performance. The revenue 
growth forecasts range between 8% and 13% annually over the five-year period. Revenue 
growth is forecast using new business targets, expected outflows and estimated impact of 
market performance on AUM. Expenditure growth is forecast to increase by between 4% and 
6% annually over the five-year period, which includes consideration for reasonable allocated 
costs. The underlying methodology for allocating costs is reviewed by management each year 
when preparing the value-in-use calculations to ensure the methodology remains appropriate. 
In the current year, this resulted in a change to the allocation metrics used within the five-year 
forecast. The period covered is five years and the forecasts are based on management’s growth 
projections for the business based on its strategic objectives, taking into account historic 
performance and prevailing market and economic conditions. The 2% long-term growth rate 
applied is considered prudent in the context of the long-term average growth rate for the funds, 
investment management and financial planning industries in which the CGU operates.
Notes to the consolidated financial statements
For the year ended 30 June 2024
13. Intangible assets continued
136
Brooks Macdonald Group plc Annual Report and Accounts 2024

The Directors do not believe that any reasonably possible change would result in an impairment; 
however, to provide additional analysis, sensitivity analysis has been performed to show what 
may be required for an impairment to be recognised.
•	 An increase of the pre-tax discount rate of 8% (FY23: 4%), from 14% to 22%, would result in an 
impairment.
•	 The perpetuity growth rate would need to reduce by 15% (FY23: 6%), from 2% to (13%), to 
result in an impairment.
•	 The forecast pre-tax cash inflows would need to reduce by 36% (FY23: 23%) each year to 
result in an impairment.
Adroit
Based on a value-in-use calculation, the recoverable amount of the Adroit CGU at 30 June 2024 
was £12,854,000 (FY23: £12,121,000), giving a surplus over the Adroit CGU carrying amount of 
£2,769,000 indicating that there is no impairment. A pre-tax discount rate of 14% (FY23: 15%) 
has been used, based on the Group’s assessment of the risk-free rate of interest and specific 
risks relating to Adroit. The key input in forecasting revenue is based on new business, which 
is forecast to grow based on new business targets, attrition and estimated impact of market 
performance. The revenue growth forecasts range between 9% and 15% annually over the five-
year period. Revenue growth is forecast using new business targets, expected outflows and 
estimated impact of market performance on AUM. The inputs to the forecast cash inflows over 
the next five financial years reflect historic actual growth and planned management activities 
and are considered to be reasonable in the current market and industry conditions. The 2% 
long-term growth rate applied is considered prudent in the context of the long-term average 
growth rate for the funds, investment management and financial planning industries in which the 
CGU operates.
The Directors do not believe that any reasonably possible change would result in an impairment; 
however, to provide additional analysis, sensitivity analysis has been performed to show what 
may be required for an impairment to be recognised.
•	 An increase of the pre-tax discount rate of 3% (FY23: 1%), from 14% to 17%, would result in an 
impairment.
•	 The perpetuity growth rate would need to reduce by 4% (FY23: 6%), from 2% to (2%), to result 
in an impairment.
•	 The forecast pre-tax cash inflows would need to reduce by 9% (FY23: 8%) each year to result 
in an impairment.
b. Computer software
Costs incurred on internally developed computer software are initially recognised at cost and, 
when the software is available for use, the costs are amortised on a straight-line basis over an 
estimated useful life of four years, with some specific projects amortised over longer useful 
economic lives (“UELs”) based on their size and usability. 
c. Acquired client relationship contracts
This asset represents the fair value of future benefits accruing to the Group from acquired client 
relationship contracts. The amortisation of client relationships is charged to the Consolidated 
statement of comprehensive income on a straight-line basis over their estimated useful lives (6 
to 20 years). 
During the prior year ended 30 June 2023, the Group acquired client relationship contracts 
totalling £3,156,000 and £2,931,000, as part of the Integrity and Adroit acquisitions, respectively 
(Note 10), which were recognised as separately identifiable intangible assets in the Condensed 
consolidated statement of financial position, with UEL of 15 years.
d. Contracts acquired with fund managers
This asset represents the fair value of the future benefits accruing to the Group from contracts 
acquired with fund managers. Payments made to acquire such contracts are stated at cost and 
amortised on a straight-line basis over a UEL of five years. 
13. Intangible assets continued
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Brooks Macdonald Group plc Annual Report and Accounts 2024

14. Property, plant and equipment
Leasehold 
improvements
£’000
Fixtures, 
fittings 
and office 
equipment
£’000
IT
 equipment
£’000
Total
£’000
Cost
At 1 July 2022
2,688
741
1,246
4,675
Additions
477
74
194
745
Disposals
(19)
(173)
(474)
(666)
At 30 June 2023
3,146
642
966
4,754
Additions
13
47
23
83
Disposals
(11)
(3)
(3)
(17)
At 30 June 2024
3,148
686
986
4,820
Accumulated depreciation
At 1 July 2022
1,131
513
829
2,473
Depreciation charge
535
102
187
824
Depreciation on disposals
(19)
(173)
(474)
(666)
At 30 June 2023
1,647
442
542
2,631
Depreciation charge
571
95
190
856
Depreciation on disposals
(11)
(3)
(3)
(17)
At 30 June 2024
2,207
534
729
3,470
Net book value
At 1 July 2022
1,557
228
417
2,202
At 30 June 2023
1,499
200
424
2,123
At 30 June 2024
941
152
257
1,350
During the year ended 30 June 2024, the Group conducted a review of the property, plant and 
equipment assets and retired assets from the fixed asset register with a £nil net book value, and 
no longer used in the business. This resulted in disposals of property, plant and equipment with 
cost and accumulated depreciation both totalling £17,000.
Property, plant and equipment net book value totalling £1,062,000 at 30 June 2024 are 
recognised in the United Kingdom and £288,000 are recognised in the Channel Islands. 
Notes to the consolidated financial statements
For the year ended 30 June 2024
138
Brooks Macdonald Group plc Annual Report and Accounts 2024

15. Right-of-use assets
Cars
£’000
Property
£’000
Total
£’000
Cost
At 1 July 2022
328
9,425
9,753
Additions
470
713
1,183
At 30 June 2023
798
10,138
10,936
Additions
174
1,125
1,299
Adjustment on change of lease terms
(91)
(315)
(406)
At 30 June 2024
881
10,948
11,829
Accumulated depreciation
At 1 July 2022
37
4,745
4,782
Depreciation charge
158
1,667
1,825
At 30 June 2023
195
6,412
6,607
Depreciation charge
210
1,929
2,139
Adjustment on change of lease terms
50
(192)
(142)
At 30 June 2024
455
8,149
8,604
Net book value
At 1 July 2022
291
4,680
4,971
At 30 June 2023
603
3,726
4,329
At 30 June 2024
426
2,799
3,225
The Group offers a car leasing arrangement to provide a salary sacrifice car leasing scheme for 
employees. Each vehicle leased to individual employees creates a separate right-of-use asset 
and lease liability measured at present value of the remaining lease payments, discounted using 
the lessee’s estimated incremental borrowing rate (see Note 22). 
The property additions relate to six new leases that commenced during the year ended  
30 June 2024.
Right-of-use assets net book value totalling £2,823,000 at 30 June 2024 are recognised in the 
United Kingdom and £402,000 are recognised in the Channel Islands. 
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Brooks Macdonald Group plc Annual Report and Accounts 2024

16. Financial assets held at amortised cost
2024
£’000
2023
£’000
At 1 July
–
–
Additions
29,978
–
Implied interest income
197
–
Contractual coupons received
(212)
–
At 30 June
29,963
–
During the year ended 30 June 2024, the Group invested £29,978,000 in UK Government 
Investment Loan and Treasury Stock (“Gilts”). The Gilts carry coupon rates ranging from 
1.5%-4.5% per annum and have maturity dates ranging from 2026-28. Investments in Gilts are 
classified as financial assets at amortised cost.
17. Financial assets at fair value through other comprehensive income
2024
£’000
2023
£’000
At 1 July
500
500
Change in fair value
–
–
At 30 June
500
500
At 30 June 2024, the Group held an investment of redeemable £500,000 preference shares in an 
unlisted company incorporated in the UK. The preference shares carry an entitlement to a fixed 
preferential dividend at a rate of 4% per annum. Unlisted preference shares are classified as 
financial assets at fair value through other comprehensive income.
The following table provides an analysis of the financial assets and liabilities that, subsequent to 
initial recognition, are measured at fair value. These are grouped into the following levels within 
the fair value hierarchy, based on the degree to which the inputs used to determine the fair 
value are observable:
•	 Level 1 – derived from quoted prices in active markets for identical assets or liabilities at the 
measurement date;
•	 Level 2 – derived from inputs other than quoted prices included within Level 1 that are 
observable, either directly or indirectly; and 
•	 Level 3 – derived from inputs that are not based on observable market data.
Notes to the consolidated financial statements
For the year ended 30 June 2024
140
Brooks Macdonald Group plc Annual Report and Accounts 2024

Level 1
£’000
Level 2
£’000
Level 3
£’000
Total
£’000
Financial assets
At 1 July 2023
825
–
500
1,325
Additions
–
–
–
–
Financial assets held at amortised cost
29,963
–
–
29,963
Changes in fair value
80
–
–
80
At 30 June 2024
30,868
–
500
31,368
Comprising:
Financial assets at fair value through other comprehensive income
–
–
500
500
Financial assets held at amortised cost (Note 16)
29,963
–
–
29,963
Financial assets at fair value through profit and loss (Note 18)
905
–
–
905
Total financial assets
30,868
–
500
31,368
The Level 3 assets include unlisted preference shares, which are valued using a perpetuity income model, based upon the preference dividend cash flows. The fair value of the assets are not 
deemed to be impacted by changes in the unobservable inputs as the dividend cash flows are contractual. 
Level 1
£’000
Level 2
£’000
Level 3
£’000
Total
£’000
Financial liabilities
At 1 July 2023
–
–
1,467
1,467
Finance cost of deferred contingent consideration
–
–
13
13
Change in fair value
–
–
(3)
(3)
Payments made
–
–
(852)
(852)
Share issues as consideration
–
–
(625)
(625)
At 30 June 2024
–
–
–
–
Comprising:
Deferred contingent consideration (Note 24)
–
–
–
–
Total financial liabilities
–
–
–
–
The Level 3 financial liabilities consist of deferred contingent consideration, valued using the net present value of the expected future amounts payable. The key inputs are management-approved 
forecasts and expectations against the criteria of the deferred contingent consideration to set expectations of future amounts payable. The deferred contingent consideration is reviewed and 
revalued at regular intervals over the deferred contingent consideration period (Note 24). The fair value is sensitive to the change in management-approved forecasts; however, at each reporting 
date, the relevant management-approved forecasts are deemed to be the most accurate and relevant input to the fair value measurement.
17. Financial assets at fair value through other comprehensive income continued
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Brooks Macdonald Group plc Annual Report and Accounts 2024

18. Financial assets at fair value through profit or loss
2024
£’000
2023
£’000
At 1 July
825
784
Additions
–
30
Changes in fair value
80
11
At 30 June
905
825
The Group holds 500,000 shares in five of the SVS Cornelian Risk Managed Passive Funds. 
During the year ended 30 June 2024, the Group recognised a gain on these investments of 
£60,000. The Group’s holding in the SVS Cornelian Risk Managed Passive Funds at 30 June 2024 
was £652,000. 
The Group previously invested £215,000 in the Blueprint Multi Asset Fund range across 
the various models within the fund range. During the year ended 30 June 2024, the Group 
recognised a gain on these investments of £20,000. The Group’s holding in the Blueprint Multi 
Asset Fund range at 30 June 2024 was £253,000.
19. Net deferred tax liabilities
Deferred income tax assets are only recognised to the extent that it is probable that future 
taxable profit will be available against which the temporary differences can be utilised. An 
analysis of the Group’s deferred assets and deferred tax liabilities is shown below.
2024
UK
£’000
CI
£’000
Total
£’000
Deferred tax assets
Share-based payments
1,901
–
1,901
Trading losses carried forward
–
147
147
Dilapidations
111
1
112
Accelerated capital allowances
93
–
93
Total deferred tax assets
2,105
148
2,253
Deferred tax liabilities
Intangible asset amortisation
(5,809)
(920)
(6,729)
Accelerated capital allowances on research and 
development
(918)
–
(918)
Total deferred tax liabilities
(6,727)
(920)
(7,647)
Net deferred tax liabilities
(4,622)
(772)
(5,394)
Notes to the consolidated financial statements
For the year ended 30 June 2024
142
Brooks Macdonald Group plc Annual Report and Accounts 2024

2023
UK
£’000
CI
£’000
Total
£’000
Deferred tax assets
Share-based payments
2,333
–
2,333
Trading losses carried forward
–
363
363
Dilapidations
92
27
119
Accelerated capital allowances
164
–
164
Total deferred tax assets
2,589
390
2,979
Deferred tax liabilities
Intangible asset amortisation
(7,404)
(752)
(8,156)
Accelerated capital allowances on research and 
development
(856)
–
(856)
Total deferred tax liabilities
(8,260)
(752)
(9,012)
 
 
 
 
Net deferred tax liabilities
(5,671)
(362)
(6,033)
The gross movement on the deferred income tax account during the year was as follows:
2024
£’000
2023
£’000
At 1 July
(6,033)
(4,957)
Additional liability on acquisition of client relationship intangible 
assets (Note 10)
–
(1,520)
Credit to the Consolidated statement of comprehensive income 
(Note 9)
1,574
779
Charge recognised in equity
(935)
(335)
At 30 June
(5,394)
(6,033)
19. Net deferred tax liabilities continued
Other 
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143
Brooks Macdonald Group plc Annual Report and Accounts 2024

The change in deferred income tax assets and liabilities during the year was as follows:
Share-based 
payments
£’000
Trading 
losses 
carried 
forward
£’000
Dilapidations
£’000
Accelerated 
capital 
allowances
£’000
Total
£’000
Deferred tax assets
At 1 July 2022
2,667
133
65
137
3,002
Over provision in prior years
–
174
–
–
174
Charge to the Consolidated statement of comprehensive income
1
56
54
27
138
Credit to equity
(335)
–
–
–
(335)
At 30 June 2023
2,333
363
119
164
2,979
Credit to the Consolidated statement of comprehensive income
503
(216)
(7)
(71)
209
Charge to equity
(935)
–
–
–
(935)
At 30 June 2024
1,901
147
112
93
2,253
2024
£’000
2023
£’000
Deferred tax assets
Deferred tax assets to be settled after more than one year
1,061
1,198
Deferred tax assets to be settled within one year
1,192
1,781
Total deferred tax assets
2,253
2,979
The carrying amount of the deferred tax asset is reviewed at each reporting date and is only recognised to the extent that it is probable that future taxable profits of the Group will allow the 
asset to be recovered. There is an amount of unrecognised deferred tax in relation to capital losses carried forward at 30 June 2024 of £859,000. A deferred tax asset is not recognised in these 
Consolidated financial statements, nor the Parent Company financial statements, on the basis that it is not probable that capital gains will be available against which capital losses can be offset.
Notes to the consolidated financial statements
For the year ended 30 June 2024
19. Net deferred tax liabilities continued
144
Brooks Macdonald Group plc Annual Report and Accounts 2024

The change in deferred income tax liabilities during the year is as follows:
Accelerated 
capital 
allowances on 
research and 
development
£’000
Intangible 
asset 
amortisation
£’000
Total
£’000
Deferred tax liabilities
At 1 July 2022
389
7,570
7,959
Additional liability on acquisition of client relationship intangible assets
–
1,520
1,520
Credit to the Consolidated statement of comprehensive income
(117)
(934)
(1,051)
Over provision in prior year
584
–
584
At 30 June 2023
856
8,156
9,012
Credit to the Consolidated statement of comprehensive income
62
(1,427)
(1,365)
At 30 June 2024
918
6,729
7,647
2024
£’000
2023
£’000
Deferred tax liabilities
Deferred tax liabilities to be settled after more than one year
(6,641)
(7,777)
Deferred tax liabilities to be settled within one year
(1,006)
(1,235)
Total deferred tax liabilities
(7,647)
(9,012)
20. Trade and other receivables
2024
£’000
2023
£’000
Trade receivables
2,899
2,820
Other receivables
496
1,452
Prepayments and accrued income
25,666
29,270
Total current trade and other receivables
29,061
33,542
The credit risk balance is immaterial in relation to trade receivables; refer to Note 31(c) for details on the credit risk assessment. Accrued income includes portfolio management fee income for the 
quarter ended 30 June 2024, outstanding at the Consolidated statement of financial position date.
19. Net deferred tax liabilities continued
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145
Brooks Macdonald Group plc Annual Report and Accounts 2024

21. Cash and cash equivalents
Cash and cash equivalents are distributed across a range of financial institutions with high credit 
ratings in accordance with the Group’s treasury policy. Cash at bank comprises current accounts 
and immediately accessible deposit accounts.
22. Lease liabilities
Cars
£’000
Property
£’000
Total
£’000
At 1 July 2022
292
5,735
6,027
Additions
470
713
1,183
Payments made
(169)
(2,135)
(2,304)
Finance cost of lease liabilities
18
217
235
At 30 June 2023
611
4,530
5,141
Additions
174
1,157
1,331
Adjustment on change of lease terms
(142)
(175)
(317)
Payments made
(225)
(2,311)
(2,536)
Finance cost of lease liabilities
21
174
195
At 30 June 2024 
439
3,375
3,814
Analysed as:
Amounts falling due within one year
194
1,975
2,169
Amounts falling due after more than one year
245
1,400
1,645
Total lease liabilities
439
3,375
3,814
The Group offers a car leasing arrangement to provide a salary sacrifice car leasing scheme 
for employees. Each vehicle leased to individual employees creates a separate right-of-use 
asset (Note 15) and lease liability measured at present value of the remaining lease payments, 
discounted using the lessee’s estimated incremental borrowing rate.
The Group is party to leases as lessee in relation to property agreements for the use of office 
space. All leases are accounted for by recognising a right-of-use asset and a lease liability at the 
lease commencement data. Lease liabilities are initially measured at the present value of the 
contractual payments due to the lessor over the lease term, with the discount rate determined 
by reference to the rate implicit in the lease. 
Right-of-use assets are initially measured at the amount of the lease liability, reduced for any 
lease incentives received, and increased for lease payments made at or before commencement 
of the lease, initial direct costs incurred and the amount of any provision recognised where 
the Group is required to dismantle, remove or restore the asset. Additionally, they may be re-
measured to reflect reassessment due to lease modifications. 
The right-of-use asset is subsequently depreciated using the straight-line method from the 
commencement date to the end of the lease term. Additionally, the right-of-use asset is 
periodically reduced by impairment losses, if any, and adjusted for certain re-measurements of 
the lease liability.
If the Group revises its estimate of the term of any lease, it will adjust the carrying amount of 
the lease liability to reflect the payments to be made over the revised term, discounted at the 
revised discount rate. An equivalent adjustment is made to the carrying value of the right-of-use 
asset, with the revised carrying amount being amortised over the remaining (revised) lease term. 
Notes to the consolidated financial statements
For the year ended 30 June 2024
146
Brooks Macdonald Group plc Annual Report and Accounts 2024

23. Provisions
Client 
compensation
£’000
FSCS levy
£’000
Leasehold 
dilapidations
£’000
Tax-related
£’000
Total
£’000
At 1 July 2022
112
386
367
280
1,145
Charge to the Consolidated statement of comprehensive income
579
239
260
–
1,078
Utilised during the year
(441)
(458)
(2)
–
(901)
At 30 June 2023
250
167
625
280
1,322
Charge to the Consolidated statement of comprehensive income
640
691
83
–
1,414
Utilised during the year
(295)
(167)
(268)
–
(730)
At 30 June 2024
595
691
440
280
2,006
Analysed as:
Amounts falling due within one year
595
691
62
280
1,628
Amounts falling due after more than one year
–
–
378
–
378
Total provisions
595
691
440
280
2,006
a. Client compensation
Client compensation provisions relate to the potential liability arising from client complaints 
against the Group. Complaints are assessed on a case-by-case basis and provisions for 
compensation are made where judged necessary. The amount recognised within provisions 
for client compensation represents management’s best estimate of the potential liability. The 
timing of the corresponding outflows is uncertain as these are made as and when claims arise.
b. FSCS levy
Following confirmation by the FSCS in July 2024 of its final industry levy for the 2024/25 scheme 
year, the Group has made a provision of £691,000 (FY23: £167,000) for its estimated share. 
c. Leasehold dilapidations
Leasehold dilapidations relate to dilapidation provisions expected to arise on leasehold 
premises held by the Group, and monies due under the contract with the assignee of leases on 
the Group’s leased properties. 
d. Tax-related
Tax-related provisions relate to voluntary disclosures made by the Group to HM Revenue and 
Customs (“HMRC”) following an input VAT review carried out by the Group during FY23.
Other 
Information
Financial 
Statements
Governance 
Report
Strategic 
Report
147
Brooks Macdonald Group plc Annual Report and Accounts 2024

24. Deferred contingent consideration
Deferred contingent consideration payable is split between non-current liabilities and current 
liabilities to the extent that it is due for payment within one year of the reporting date. It reflects 
the Directors’ best estimate of amounts payable in the future in respect of certain client 
relationships and subsidiary undertakings that were acquired by the Group. Deferred contingent 
consideration is measured at its fair value based on discounted expected future cash flows. The 
movements in the total deferred contingent consideration balance during the year were as follows:
2024
£’000
2023
£’000
At 1 July
1,467
327
Additions
–
1,240
Finance cost of deferred contingent consideration
13
61
Fair value adjustments 
(3)
173
Share issues as consideration
(625)
–
Payments made during the year
(852)
(334)
At 30 June
–
1,467
Analysed as:
Amounts falling due within one year
–
1,467
Amounts falling due after more than one year
–
–
Total deferred consideration
–
1,467
During the year ended 30 June 2023, the Group completed the Integrity Wealth Solutions 
Limited acquisition, and an additional client book later in the year, and part of the consideration 
is to be deferred over a period of one to three years. The total cash deferred contingent 
consideration of £1,505,000 was recognised at its fair value of £1,240,000 on acquisition. The 
deferred contingent consideration was payable in May 2024 and October 2025 based on the 
future revenue generated by the discretionary business acquired. The Integrity Wealth Solutions 
Limited deferred contingent consideration was renegotiated at 30 June 2023, and it was agreed 
that £1,250,000 was to be paid to the vendors of Integrity Wealth Solutions Limited, settled in 
cash of £625,000 and Brooks Macdonald Group plc shares valued at £625,000. As a result, a 
change in fair value of the contingent consideration of £173,000 was recognised for the year 
ended 30 June 2023. This revised deferred contingent consideration was settled during the year 
ended 30 June 2024. 
During the year ended 30 June 2023, the final payment was made in relation to the acquisition of 
the Lloyds Channel Islands business totalling £334,000. Full details of the Lloyds acquisition are 
disclosed in Note 10 of the 2021 Annual Report and Financial Statements. 
Deferred contingent consideration is classified as Level 3 within the fair value hierarchy, as 
defined in Note 17.
25. Trade and other payables
2024
£’000
2023 
£’000
Trade payables
3,728
4,003
Other taxes and social security
2,767
2,741
Other payables
–
30
Accruals and deferred income
21,394
15,747
Total trade and other payables
27,889
22,521
Included within accruals and deferred income is an accrual of £324,000 (FY23: £428,000) in 
respect of employer’s National Insurance contributions arising from share option awards under 
the LTIS (Note 30(b)). The options have been valued using a Black–Scholes model based on the 
market price of the Company’s shares at the grant date (Note 30).
Notes to the consolidated financial statements
For the year ended 30 June 2024
148
Brooks Macdonald Group plc Annual Report and Accounts 2024

26. Other non-current liabilities
2024
£’000
2023
£’000
At 1 July
783
570
Additional liability in respect of share option awards
128
731
Transfer to non-current liabilities
(324)
(518)
At 30 June
587
783
Other non-current liabilities include employer’s National Insurance contributions arising from 
share option awards under the LTIS and LTIP schemes. During the year, an additional liability 
was recognised of £128,000 (FY23: £731,000) in respect of existing awards, granted in previous 
years, that are expected to vest in the future. During the year, an amount of £324,000 (FY23: 
£518,000) was transferred to current liabilities, reflecting awards that are expected to vest within 
the next 12 months. At 30 June 2024, the non-current liability for employer’s National Insurance 
contributions arising from share option awards under the LTIS and LTIP schemes was £587,000 
(FY23: £783,000).
27. Reconciliation of operating profit to net cash inflow from operating 
activities
2024
£’000
2023 
£’000
Operating profit
20,411
21,408
Adjustments for:
Amortisation of intangible assets 
7,451
6,832
Depreciation of property, plant and equipment
856
824
Depreciation of right-of-use assets
2,139
1,825
Other (gains)/losses - net
(83)
162
Decrease/(increase) in receivables
4,391
(2,215)
Increase/(decrease) in payables
5,276
(1,526)
Increase/(decrease) in provisions
684
(147)
(Decrease)/increase in other non-current liabilities 
(196)
244
Share-based payments charge
2,407
2,686
Net cash inflow from operating activities
43,336
30,093
Other 
Information
Financial 
Statements
Governance 
Report
Strategic 
Report
149
Brooks Macdonald Group plc Annual Report and Accounts 2024

28. Share capital and share premium account
The movements in share capital and share premium during the year were as follows:
Number 
of shares
Exercise
price
p
Share
capital
£’000
Share 
premium
account
£’000
Total
£’000
At 1 July 2022
16,205,542
162
79,141
79,303
Shares issued:
–	 on exercise of options
1,866
1,710.0 – 2,400.0
–
30
30
–	 to Sharesave Scheme
140,171
1,172.0 – 1,704.0 
1
 1,660
1,661
–	 of consideration for the acquisition of Integrity
52,084
1,900.0 – 1,920.0
1
 999
1,000
At 30 June 2023
16,399,663
164
81,830
81,994
Shares issued:
–	 on exercise of options
8,554
1,381.0 – 1,725.0
–
135
135
–	 to Sharesave Scheme
35,488
1,172.0 – 1,988.0
1
545
546
–	 of consideration for the acquisition of Integrity
28,748
1,900.0 – 2,174.0 
–
625
625
At 30 June 2024
16,472,453
165
83,135
83,300
The total number of ordinary shares issued and fully paid at 30 June 2024 was 16,472,453  
(FY23: 16,399,663) with a par value of 1p per share.
There was £1,306,000 share capital issued on exercise of options and to Sharesave Scheme members in the year ended 30 June 2024 (FY23: £2,691,000).
Employee Benefit Trust
The Group established an Employee Benefit Trust (“EBT”) on 3 December 2010 to acquire ordinary shares in the Company to satisfy awards under the Group’s Long-Term Incentive Scheme; see 
Note 30(b). At 30 June 2024, the EBT held 421,938 (FY23: 552,633) 1p ordinary shares in the Company, acquired for a total consideration of £19,100,000 (FY23: £16,950,000) with a market value of 
£8,228,000 at 30 June 2024 (FY23: £11,633,000). They are classified as treasury shares in the Consolidated statement of financial position, their cost being deducted from retained earnings within 
shareholders’ equity.
Notes to the consolidated financial statements
For the year ended 30 June 2024
150
Brooks Macdonald Group plc Annual Report and Accounts 2024

29. Retained earnings and other reserves
The movements in retained earnings during the year were as follows:
2024
£’000
2023 
£’000
At beginning of the year 
66,238
59,160
Profit for the financial year
6,457
18,149
Transfer from share option reserve
4,221
3,201
Purchase of own shares by Employee Benefit Trust
(2,150)
(2,850)
Dividends paid
(12,094)
(11,422)
At end of the year
62,672
66,238
The movements in other reserves during the year were as follows. All movements relate to 
movement on the share option reserve:
2024
£’000
2023
£’000
At beginning of the year
8,920
9,970
Share-based payments
2,407
2,686
Transfer to retained earnings
(4,221)
(3,201)
Tax charge on share-based payments
(935)
(335)
At end of the year
6,171
8,920
Other reserves comprise the following balances:
2024
£’000
2023
£’000
Share option reserve
6,171
8,920
Merger reserve
192
192
Total other reserves
6,363
9,112
a. Share option reserve
The share option reserve represents the cumulative charge to the Consolidated statement 
of comprehensive income for the Group’s equity-settled share-based payment schemes, as 
described in Note 30.
b. Merger reserve
The merger reserve arises when the consideration and nominal value of the shares issued during 
a merger and the fair value of assets transferred during the business combination differ.
Other 
Information
Financial 
Statements
Governance 
Report
Strategic 
Report
151
Brooks Macdonald Group plc Annual Report and Accounts 2024

30. Equity-settled share-based payments
All share options granted to employees under the Group’s equity-settled share-based 
payment schemes are valued using the Black–Scholes model, based on the market price of the 
Company’s shares at the grant date and annualised volatility of up to 50%, covering the period 
to the end of the contractual life. Volatility has been estimated on the basis of the Company’s 
historical share price subsequent to flotation. The risk-free annual rate of interest is deemed to 
be the yield on a gilt-edged security with a maturity term between seven months and five years, 
ranging from 0.01% to 2.00%. No options outstanding at 30 June 2024 (FY23: none) carry any 
dividend or voting rights.
The share options in issue under the various equity-settled share-based payment schemes have 
been valued at prices ranging from £7.35 to £16.49 per share. The charge to the Consolidated 
statement of comprehensive income for the year in respect of these was £2,407,000 (FY23: 
£2,686,000). The weighted average remaining contractual life of all equity-settled share-based 
payment schemes at 30 June 2024 was 1.36 years (FY23: 1.17 years). The weighted average share 
price of all options exercised during the year was £18.32 (FY23: £19.34).
A summary of the inputs into the fair value calculations for options granted during the year is set 
out below.
Long-Term 
Incentive Plan
Save As 
You Earn 
(“SAYE”)
Grant date
Various
01/06/2024
Share price at grant
£16.50 - £18.05
£20.60
Vesting period
27 – 51 months
36 months
Volatility
35.34 – 38.06%
38.01%
Annual dividend
4.26 – 4.73%
3.79%
Risk-free rate
3.95 – 4.92%
4.07%
Option value
£14.33 – £16.49
£7.35
The exercise price and fair value of share options granted during the year were as follows:
Exercise price
£
Fair value
£
Number of 
options
Long-Term Incentive Plan
–
14.33 – 16.49
232,851
Employee Sharesave Scheme
14.62
7.35
63,603
Notes to the consolidated financial statements
For the year ended 30 June 2024
152
Brooks Macdonald Group plc Annual Report and Accounts 2024

30. Equity-settled share-based payments continued 
a. Long-Term Incentive Plan
The Long-Term Incentive Plan was approved by shareholders at the 2018 Annual General 
Meeting and encompasses annual deferral of bonuses into a Deferred Bonus Plan (“DBP”), 
Long-Term Incentive Plan (“LTIP”) awards made to senior management, and Exceptional Share 
Option Awards (“ESOA”). Certain ESOA grants carry performance conditions. All awards 
are subject to continued employment and are made at the discretion of the Remuneration 
Committee. No awards expired during the year (FY23: 1,452).
2024
2023
Number of 
options
Weighted 
average 
exercise price 
£
Number of 
options
Weighted 
average 
exercise price
£
At 1 July
687,360
–
711,763
–
Awarded in the year
232,851
–
306,603
–
Exercised in the year
(252,507)
–
(168,107)
–
Forfeited in the year
(58,541)
–
(162,899)
–
At 30 June
609,163
–
687,360
–
i. Deferred Bonus Plan (“DBP”) Awards
The number of share options outstanding at the reporting date was as follows:
Scheme year (grant date)
Exercise 
price
£
Vesting
period
2024
Number of 
options
2023
Number of 
options
2018
–
2019 – 2021
2,694
12,491
2019
–
2020 – 2022
8,278
13,132
2020
–
2021 – 2023
17,071
27,689
2021
–
2022 – 2024
26,619
44,239
2022
–
2023 – 2025
54,931
78,834
2023
–
2024 – 2026
63,107
–
All years
172,700
176,385
ii. Long-Term Incentive Plan (“LTIP”) Awards
The number of share options outstanding at the reporting date was as follows:
Scheme year (grant date)
Exercise 
 price
£
Vesting
period
2024
Number of 
options
2023
Number of 
options
2020
–
2023
–
10,128
2021
–
2024
42,964
44,619
2022
–
2025
55,100
59,088
2023
–
2026
113,878
–
All years
211,942
113,835
iii. Exceptional Share Option Awards (“ESOA”)
The number of share options outstanding at the reporting date was as follows:
Financial year of grant
Exercise 
price
£
Vesting
period
2024
Number of 
options
2023
Number of 
options
2018
–
2018 – 2023
7,460
8,302
2019
–
2019 – 2024
51,208
122,092
2020
–
2020 – 2024
23,449
45,419
2021
–
2021 – 2024
20,626
116,580
2022
 –
2022 – 2025
21,870
7,032
2023
–
2023 – 2026
70,796
97,715
2024
–
2024 – 2027
29,112
-
All years
224,521
397,140
Other 
Information
Financial 
Statements
Governance 
Report
Strategic 
Report
153
Brooks Macdonald Group plc Annual Report and Accounts 2024

30. Equity-settled share-based payments continued 
b. Long-Term Incentive Scheme (“LTIS”)
The Group made no new awards under the LTIS during the year. The conditional awards, which 
vest three years after the grant date, are subject to the satisfaction of specified performance 
criteria, measured over a three-year performance period. No awards expired during the year 
(FY23: none). Off-cycle awards were made in 2017 to senior executives to replace awards 
forfeited from previous employers.
2024
Number of 
options
2023
Number of 
options
At 1 July
5,442
5,442
Exercised in the year
(4,298)
–
At 30 June
1,144
5,442
The number of share options outstanding at the reporting date was as follows:
Scheme year (grant date)
Exercise 
price
£
Vesting
period
2024
Number of 
options
2023
Number of 
options
2015
–
2018
495
1,077
2016
–
2019
649
1,416
2017 (off-cycle)
–
2020
–
2,949
All years
1,144
5,442
At 30 June 2024, options for schemes up to and including the 2017 scheme have vested and are 
able to be exercised. 
c. Employee Benefit Trust (“EBT”)
Brooks Macdonald Group plc established an Employee Benefit Trust on 3 December 2010 to 
acquire ordinary shares in the Company to satisfy awards under the LTIS and LTIP. All finance 
costs and administration expenses connected with the EBT are charged to the Consolidated 
statement of comprehensive income as they accrue. The EBT has waived its rights to dividends. 
The following table shows the number of shares held by the EBT that have not yet vested 
unconditionally.
2024
Number 
of shares
2023
Number 
of shares
At 1 July
552,633
580,806
Acquired in the year
123,918
140,495
Exercised in the year 
(254,613)
(168,668)
At 30 June
421,938
552,633
Notes to the consolidated financial statements
For the year ended 30 June 2024
154
Brooks Macdonald Group plc Annual Report and Accounts 2024

30. Equity-settled share-based payments continued 
d. Company Share Option Plan (“CSOP”)
The Company has established a Company Share Option Plan, which was approved by HMRC 
in November 2013. The CSOP is a discretionary scheme whereby employees or Directors are 
granted an option to purchase the Company’s shares in the future at a price set on the date of 
the grant. The maximum award under the terms of the scheme is a total market value of £30,000 
per recipient. 
2024
2023
Number of 
options
Weighted 
average 
exercise 
price 
£
Number of 
options
Weighted 
average 
exercise 
price 
£
At 1 July
16,955
16.37
18,821
16.32
Exercised in the year
(8,554)
15.83
(1,866)
15.89
At 30 June
8,401
16.92
16,955
16.37
The number of share options outstanding at the reporting date was as follows:
Scheme year (grant date)
Exercise 
price
£
Vesting
period
2024
Number of 
options
2023
Number of 
options
2013
14.52
2016
–
2,067
2014
13.81
2017
725
2,537
2015
17.19
2018
5,236
9,016
2016
17.25
2019
2,440
3,335
All years
8,401
16,955
At 30 June 2024, all options for the CSOP schemes have vested and are able to be exercised. 
No awards expired during the year under the CSOP schemes (FY23: none).
Other 
Information
Financial 
Statements
Governance 
Report
Strategic 
Report
155
Brooks Macdonald Group plc Annual Report and Accounts 2024

30. Equity-settled share-based payments continued 
e. Employee Sharesave Scheme (“SAYE”)
Under the scheme, employees can contribute up to £500 a month over a three-year period to acquire shares in the Company. At the end of the savings period, employees can elect to receive 
shares or receive their savings in cash.
2024
2023
Number of 
options
Weighted 
average exercise 
price 
£
Number of 
options
Weighted 
average exercise 
price 
£
At 1 July
225,003
15.23
254,111
14.25
Granted in the year
63,603
14.62
161,518
19.35
Exercised in the year
(31,958)
15.77
(143,701)
11.85
Forfeited in the year
(58,186)
15.51
(46,925)
17.21
At 30 June
198,462
14.87
225,003
15.23
The number of share options outstanding at the reporting date was as follows:
Scheme year (grant date)
Exercise 
price
£
Vesting 
period
2024
Number of 
options
2023
Number of 
options
2020
11.72
2023
–
7,611
2021
17.04
2024
7,882
36,473
2022 
19.88
2025
11,772
21,911
2023
14.34
2026
115,205
159,008
2024
14.62
2027
63,603
–
All years
198,462
225,003
At 30 June 2024, options for the 2021 scheme have vested and are able to be exercised. No awards under the 2019 scheme expired during the year (FY23: 77).
Notes to the consolidated financial statements
For the year ended 30 June 2024
156
Brooks Macdonald Group plc Annual Report and Accounts 2024

31. Financial risk management
The Group has identified the financial risks arising from its activities and has established policies and procedures as part of a formal structure for managing risk, including establishing risk lines, 
reporting lines, mandates and other control procedures. The structure is reviewed regularly. The Group does not use derivative financial instruments for risk management purposes.
a. Liquidity risk
Liquidity risk is the risk that the Group is unable to meet its payment obligations associated with its financial liabilities when they fall due. The primary objective of the Group’s treasury policy is to 
manage short-term liquidity requirements and to ensure that the Group maintains a surplus of immediately realisable assets over its liabilities, such that all known and potential cash obligations can 
be met.
The table below shows the undiscounted cash inflows and outflows from the Group under non-derivative financial assets and liabilities, together with cash and bank balances available on demand.
On demand
£’000
Not more 
than 
3 months
£’000
After 3 months 
but not more 
than 1 year
£’000
After 1 year 
but not more 
than 6 years
£’000
No fixed 
payment 
date
£’000
Total
£’000
At 30 June 2024
Cash flows from financial assets
Financial assets at amortised cost
–
–
–
29,963
–
29,963
Financial assets at fair value through other comprehensive income
–
–
–
500
–
500
Financial assets at fair value through profit or loss
–
–
–
–
905
905
Cash and balances at bank
44,731
–
–
–
–
44,731
Trade receivables
–
2,899
–
–
–
2,899
Other receivables
–
496
–
–
–
496
44,731
3,395
–
30,463
905
79,494
Cash flows from financial liabilities
Trade payables
–
(3,728)
–
–
–
(3,728)
Other financial liabilities
–
(25,618)
(2,206)
(2,032)
–
(29,856)
–
(29,346)
(2,206)
(2,032)
–
(33,584)
Net liquidity gap
44,731
(25,951)
(2,206)
28,431
905
45,910
At 30 June 2023
Cash flows from financial assets
Financial assets at fair value through other comprehensive income
–
–
–
–
500
500
Financial assets at fair value through profit or loss
–
–
–
–
825
825
Cash and balances at bank
53,355
–
–
–
–
53,355
Trade receivables
–
2,820
–
–
–
2,820
Other receivables
–
30,722
–
–
–
30,722
53,355
33,542
–
–
1,325
88,222
Cash flows from financial liabilities
Trade payables
–
(4,003)
–
–
–
(4,003)
Other financial liabilities
–
(20,825)
(2,120)
(4,286)
–
(27,231)
–
(24,828)
(2,120)
(4,286)
–
(31,234)
Net liquidity gap
53,355
8,714
(2,120)
(4,286)
1,325
56,988
Other 
Information
Financial 
Statements
Governance 
Report
Strategic 
Report
157
Brooks Macdonald Group plc Annual Report and Accounts 2024

b. Market risk
Interest rate risk
The Group may elect to invest surplus cash balances in short-term cash deposits with maturity 
dates not exceeding three months. Consequently, the Group has a limited exposure to interest 
rate risk due to fluctuations in the prevailing level of market interest rates.
A 1% fall in the average monthly interest rate receivable on the Group’s cash and cash 
equivalents would have the impact of reducing interest receivable, and therefore profit before 
taxation by £447,000 (FY23: £534,000). An increase of 1% would have an equal and opposite 
effect.
Foreign exchange risk
The Group does not have any material exposure to transactional foreign currency risk, and 
therefore no analysis of foreign exchange risk is provided.
Price risk
Price risk is the risk that the fair value of the future cash flows from financial instruments will 
fluctuate due to changes in market prices (other than those arising from interest rate risk or 
currency risk). The Group is exposed to price risk through its holdings of equity securities 
and other financial assets, which are measured at fair value in the Consolidated statement of 
financial position (Notes 17 and 18). A 1% fall in the value of these financial instruments would 
have the impact of reducing total comprehensive income by £14,000 (FY23: £13,000). An 
increase of 1% would have an equal and opposite effect.
c. Credit risk
The Group may elect to invest surplus cash balances in highly liquid money market instruments 
with maturity dates not exceeding three months. The difference between the fair value and the 
net book value of these instruments is not material. To reduce the risk of a counterparty default, 
the Group deposits the rest of its funds in approved, high-quality banks. As part of the Group’s 
strict due diligence assessment, there is a requirement for all banking counterparties to have a 
minimum credit rating of BBB+.
In line with the Group’s corporate treasury policy, during the year ended 30 June 2024, the 
Group invested a proportion of surplus cash resources into UK Government bonds. The credit 
risk severity is considered minimal due to the inherent government backing. A minimum credit 
rating requirement for gilts as part of the Group’s strategy has therefore been set at ‘AA’ which 
aligns to the current credit rating of UK Government bonds.
Assets exposed to credit risk recognised on the Consolidated statement of financial position 
total £44,732,000 (FY23: £53,355,000), being the Group’s total cash and cash equivalents.
Trade receivables with a carrying amount of £2,899,000 (FY23: £2,820,000) are neither past due 
nor impaired. Trade receivables have no external credit rating as they relate to individual clients, 
although the value of investments held in each individual client’s portfolio is always in excess of 
the total value of the receivable. All trade receivables fall due within one year (FY23: one year).
32. Capital management
Capital is defined as the total of share capital, share premium, retained earnings and other 
reserves of the Company. Total capital at 30 June 2024 was £152,335,000 (FY23: £157,344,000). 
Regulatory capital is derived from the Group’s Internal Capital Adequacy and Risk Assessment 
(“ICARA”), which is a requirement of the Investment Firm Prudential Regime (“IFPR”). The 
ICARA draws on the Group’s risk management process that is embedded within the individual 
businesses, function heads and executive committees within the Group. 
The Group’s objectives, when managing capital, are to comply with the capital requirements 
set by the FCA, to safeguard the Group’s ability to continue as a going concern so that it can 
continue to provide returns for shareholders and benefits for other stakeholders and to maintain 
a strong capital base to support the development of the business.
The Group assesses the adequacy of its own funds on a consolidated and legal entity basis on 
a frequent basis. This includes continuous monitoring of ‘K-factor’ variables, which captures the 
variable nature of risk involved in the Group’s business activities. A regulatory capital update 
is additionally provided to senior management on a monthly basis alongside a rolling 12-month 
regulatory capital forecast. In addition to this, the Group has implemented a number of ‘Key Risk 
Indicators’, which act as early warning signs with the aim of notifying senior management if own 
funds misalign with the Group’s risk appetite and internal thresholds. 
Capital adequacy and the use of regulatory capital are monitored daily by the Group’s 
management. The Group’s 2024 ICARA will be approved in December 2025. There have been 
no capital requirement breaches during the year. Brooks Macdonald Group plc’s IFPR public 
disclosure is presented on our website at www.brooksmacdonald.com.
Notes to the consolidated financial statements
For the year ended 30 June 2024
31. Financial risk management continued
158
Brooks Macdonald Group plc Annual Report and Accounts 2024

33. Contingent liabilities and guarantees
In the normal course of business, the Group is exposed to certain legal issues, which, in the 
event of a dispute, could develop into litigious proceedings and, in some cases, may result in 
contingent liabilities. Similarly, a contingent liability may arise in the event of a finding in respect 
of the Group’s tax affairs, including the accounting for VAT, which could result in a financial 
outflow and/or inflow from the relevant tax authorities. 
A claim for unspecified losses has been made by a client against Brooks Macdonald Financial 
Consulting Limited, a subsidiary of the Group, in relation to alleged negligent financial advice. 
The claimant has not yet advised the quantum of their claim so it is not possible to reliably 
estimate the potential impact of a ruling in their favour. There remains significant uncertainty 
surrounding the claim and the Group’s legal advice indicates that it is not probable that the claim 
will be upheld; therefore no provision for any liability has been recognised at this stage.
Brooks Macdonald Asset Management Limited, a subsidiary company of the Group, has an 
agreement with the Royal Bank of Scotland plc to guarantee settlement for trading with CREST 
stock on behalf of clients. The Group holds client assets to fund such trading activity. 
34. Related-party transactions
Transactions between the Company and its subsidiaries, which are related parties, are 
eliminated on consolidation. The Company’s individual financial statements include the amounts 
attributable to subsidiaries. These amounts are disclosed in aggregate in the relevant company 
financial statements and in detail in the following table:
Amounts owed by  
related parties
Amounts owed to  
related parties
2024
£’000
2023
£’000
2024
£’000
2023
£’000
Brooks Macdonald Asset Management Limited
–
239
14,654
–
Brooks Macdonald Asset Management 
(International) Limited
162
83
–
–
Brooks Macdonald Funds Limited
–
–
900
900
Adroit Financial Planning Limited
–
–
355
–
All of the above amounts are interest-free and repayable on demand.
35. Interest in unconsolidated structured entities 
Structured entities are those entities that have been designed so that voting or similar rights are 
not the dominant factor in deciding who has control, such as when any voting rights relate to 
administrative tasks only, or when the relevant activities are directed by means of contractual 
arrangements. The Group’s interests in consolidated and unconsolidated structured entities are 
described below.
The only consolidated structured entity is the Brooks Macdonald Group Employee Benefit Trust, 
details of which are given in Note 30.
The Group has interests in structured entities as a result of contractual arrangements arising 
from the management of assets on behalf of its clients. Assets under management within the 
UK Investment Management segment include those managed within structured entities. These 
structured entities consist of unitised vehicles such as OEICs, which entitle investors to a 
percentage of the vehicle’s net asset value. The structured entities are financed by the purchase 
of units or shares by investors. As fund manager, the Group does not guarantee returns on its 
funds or commit to financially support its funds. Where external finance is raised, the Group 
does not provide a guarantee for the repayment of any borrowings. The business activity of all 
structured entities, in which the Group has an interest, is the management of assets in order to 
maximise investment returns for investors from capital appreciation and/or investment income. 
The Group earns a management fee from its structured entities, based on a percentage of the 
entity’s net asset value. 
The funds under management of unconsolidated structured entities within both the UK 
Investment Management and International segments total £1.945 billion (FY23: £2.079 
billion). Included in the revenue on the Consolidated statement of comprehensive income is 
management fee income of £12,148,000 (FY23: £13,722,000) from unconsolidated structured 
entities managed by the Group. 
Other 
Information
Financial 
Statements
Governance 
Report
Strategic 
Report
159
Brooks Macdonald Group plc Annual Report and Accounts 2024

Notes to the consolidated financial statements
For the year ended 30 June 2024
36. Events since the end of the year
On 11 September 2024, the Group determined the sale of its International business (the 
International segment in Note 3) was highly probable following the previously announced 
strategic review. The Group have exchanged contracts for the sale of Brooks Macdonald Asset 
Management (International) Limited, and its wholly owned subsidiaries for estimated gross 
proceeds of £50,850,000, inclusive of total deferred contingent consideration amounts, with 
completion expected by March 2025. The Group and Parent Company expects to make a gain 
on disposal and no impairment is required. As at 30 June 2024, the sale of the International 
business was not deemed as highly probable and did not meet the criteria for reclassification to 
assets held for sale under IFRS 5 as the sale was at its early stages.
Post 30 June 2024, the Group received confirmation from HMRC that its AIM Portfolio 
Service could be treated as exempt from VAT. As a result, the Group is awaiting a refund from 
HMRC in respect of VAT arising on those services during the period from 31 December 2019 
to 30 September 2023 of £2,249,000. This is being treated as a non-adjusting post balance 
sheet event.
160
Brooks Macdonald Group plc Annual Report and Accounts 2024

162
Company statement of financial position
163
Company statement of changes in equity
164
Company statement of cash flows
165
Notes to the Company financial statements
Company 
Financial 
Statements
Other 
Information
Financial 
Statements
Governance 
Report
Strategic 
Report
161
Brooks Macdonald Group plc Annual Report and Accounts 2024

Company statement of financial position
As at 30 June 2024
Note
2024
£’000
2023
£’000
Assets
Non-current assets
Investment in subsidiaries 
41
102,411
110,302
Financial assets at fair value through other comprehensive income
42
500
500
Financial assets at amortised cost
43
29,963
–
Total non-current assets 
132,874
110,802
Current assets
Trade and other receivables 
44
260
354
Cash and cash equivalents 
12,525
17,300
Total current assets
12,785
17,654
Total assets
145,659
128,456
Liabilities 
Current liabilities
Trade and other payables
46
(18,365)
(2,486)
Deferred contingent consideration
45
–
(1,250)
Corporation tax payable
(2)
(2)
Total current liabilities
(18,367)
(3,738)
Net assets
127,292
124,718
Equity
Share capital
48
165
164
Share premium account
48
83,135
81,830
Share option reserve
5,618
7,432
Retained earnings 
38,374
35,292
Total equity
127,292
124,718
As permitted by Section 408 of the Companies Act 2006, the Company has elected not to present its own Statement of comprehensive income for the year ended 30 June 2024; Brooks Macdonald 
Group plc reported profit after tax for the year ended 30 June 2024 of £13,105,000 (FY23: £21,014,000). 
The Company financial statements on pages 162 to 171 were approved by the Board of Directors and authorised for issue on 11 September 2024, and signed on their behalf by
Andrew Shepherd	 	
	
Andrea Montague
CEO	
	
	
	
CEO Designate and Chief Financial Officer
Company registration number: 4402058 
The accompanying notes on pages 165 to 171 form an integral part of the Company financial statements.
162
Brooks Macdonald Group plc Annual Report and Accounts 2024

Company statement of changes in equity
For the year ended 30 June 2024
Note
Share 
capital
£’000
Share 
premium
account
£’000
Share option 
reserve
£’000
Retained 
earnings
£’000
Total
£’000
Balance at 1 July 2022
162
79,141
7,947
25,349
112,599
Comprehensive income
Profit for the year
39
–
–
–
21,014
21,014
Other comprehensive income
–
–
–
–
–
Total comprehensive income
–
–
–
21,014
21,014
Transactions with owners
Issue of ordinary shares
2
2,689
–
–
2,691
Share-based payments
–
–
2,686
–
2,686
Share options exercised
–
–
(3,201)
3,201
–
Purchase of own shares by Employee Benefit Trust
–
–
–
(2,850)
(2,850)
Dividends paid
40
–
–
–
(11,422)
(11,422)
Total transactions with owners
2
2,689
(515)
(11,071)
(8,896)
Balance at 30 June 2023
164
81,830
7,432
35,292
124,718
Comprehensive income
Profit for the year
39
–
–
–
13,105
13,105
Other comprehensive income
–
–
–
–
–
Total comprehensive income
–
–
–
13,105
13,105
Transactions with owners
Issue of ordinary shares
1
1,305
–
–
1,306
Share-based payments
–
–
2,407
–
2,407
Share options exercised
–
–
(4,221)
4,221
–
Purchase of own shares by Employee Benefit Trust
–
–
–
(2,150)
(2,150)
Dividends paid
40
–
–
–
(12,094)
(12,094)
Total transactions with owners
1
1,305
(1,814)
(10,023)
(10,531)
Balance at 30 June 2024
165
83,135
5,618
38,374
127,292
The accompanying notes on pages 165 to 171 form an integral part of the Company financial statements.
Other 
Information
Financial 
Statements
Governance 
Report
Strategic 
Report
163
Brooks Macdonald Group plc Annual Report and Accounts 2024

Company statement of cash flows
For the year ended 30 June 2024
Note 
2024
£’000
2023
£’000
Cash flow from operating activities
Cash generated from operations
47
34,362
27,339
Net cash generated from operating activities
34,362
27,339
Cash flows from investing activities
Consideration paid on purchase of investment in subsidiaries
–
(15,862)
Capital contribution from subsidiaries relating to share-based payments
4,215
6,817
Investment in financial assets held at amortised cost
43
(29,978)
–
Finance income
814
47
Deferred contingent consideration paid
45
(625)
–
Net cash used in investing activities
(25,575)
(8,998)
Cash flows from financing activities
Proceeds of issue of shares
48
681
1,691
Purchase of own shares by Employee Benefit Trust
(2,150)
(2,850)
Dividends paid to shareholders
40
(12,094)
(11,422)
Net cash used in financing activities
(13,563)
(12,581)
Net (decrease)/increase in cash and cash equivalents
(4,775)
5,760
Cash and cash equivalents at beginning of year
17,300
11,540
Cash and cash equivalents at end of year
12,525
17,300
The accompanying notes on pages 165 to 171 form an integral part of the Company financial statements.
164
Brooks Macdonald Group plc Annual Report and Accounts 2024

Notes to the Company financial statements
For the year ended 30 June 2024
37. Principal accounting policies
General information
Brooks Macdonald Group plc (the “Company”) is the Parent Company of a group of companies. 
The Company is a public limited company, incorporated and domiciled in the United Kingdom 
under the Companies Act 2006 and listed on AIM. The address of its registered office is 
21 Lombard Street, London, EC3V 9AH, England.
Statement of compliance 
The individual Financial statements of the Company have been prepared in accordance with 
UK-adopted International Accounting Standards and with the requirements of the Companies 
Act 2006 as applicable to companies reporting under those standards. These Financial 
statements have been prepared on a historical cost basis, except for the revaluation of financial 
assets at fair value through other comprehensive income, financial assets held at amortised cost 
and deferred contingent consideration such that they are measured at their fair value.
Developments in reporting standards and interpretations 
The Company’s accounting policies, which have been applied in preparing these Financial 
statements, are consistent with those disclosed in the Annual Report and Accounts for the 
year ended 30 June 2023, other than where new policies have been adopted. Developments 
in reporting standards and interpretations are set out in Note 2(c) to the Consolidated financial 
statements. 
The principal accounting policies adopted are set out below:
a. Basis of preparation
The Financial statements have been prepared on the historical cost basis, except for the 
revaluation of financial assets at fair value through other comprehensive income and deferred 
contingent consideration such that they are measured at their fair value.
At the time of approving the Financial statements, the Directors have a reasonable expectation 
that the Company has adequate resources to continue in operational existence for the 
foreseeable future. Accordingly, they continue to adopt the going concern basis in preparing the 
Financial statements. 
b. Investments in subsidiary companies
Where the Company has investments in subsidiary companies whereby one entity (the 
“subsidiary”) is controlled by another entity (the “Parent”), the investments are stated at cost 
less, where appropriate, provision for impairment. The carrying values of investments in 
subsidiary companies are reviewed annually to determine whether any indicator of impairment 
exists. Any impairment is recognised immediately in the Statement of comprehensive income 
and is not subsequently reversed.
c. Subsidiary company guarantees and contingent liabilities
As required by Section 479C of the Companies Act, the Company guarantees all outstanding 
liabilities to which its unaudited subsidiary companies are subject at the end of the financial 
year. Where the outflow is not probable or cannot be reliably measured, the potential obligation 
is disclosed as a contingent liability in the Financial statements.
d. Retirement benefit costs
Contributions in respect of the Group’s defined contribution pension scheme are recognised in 
the Statement of comprehensive income as they fall due.
e. Employee Benefit Trust
Where the Company holds its own equity shares through an Employee Benefit Trust, these 
shares are shown as a reduction in shareholders’ equity. Any consideration paid or received for 
the purchase or sale of these shares is shown as a reduction in the reconciliation of movements 
in shareholders’ funds. No gain or loss is recognised in the Statement of comprehensive income 
on the purchase, sale, issue or cancellation of these shares.
38. Critical accounting judgements and key sources of estimation 
and uncertainty 
The preparation of financial information requires the use of assumptions, estimates and 
judgements about future conditions. Use of currently available information and application 
of judgement are inherent in the formation of estimates. Actual results in the future may 
differ from those reported. In this regard, the Directors believe that the accounting policies, 
where important estimations are used, relate to the measurement of intangible assets and the 
estimation of the fair value of share-based payments.
The preparation of the Company’s Financial statements includes the use of estimates and 
assumptions. The significant accounting estimates with a significant risk of a material change to 
the carrying value of assets and liabilities within the next year in terms of IAS 1, ‘Presentation of 
Financial Statements’, are the pre-tax discount rate and perpetuity growth rate used to calculate 
the Brooks Macdonald International net present value, used within the investments within 
subsidiaries impairment review.
The Consolidated financial statements include other areas of judgement and accounting 
estimates. Whilst these areas do not meet the definition under IAS 1 of significant accounting 
estimates or critical accounting judgements, the recognition and measurement of certain 
material assets and liabilities are based on assumptions and/or are subject to longer-term 
uncertainties. The other areas of judgement and accounting estimates are the pre-tax discount 
rate and perpetuity growth rate used within the investment in subsidiaries impairment reviews, 
and the inputs into the Black-Scholes model used to value the Company’s equity-settled share-
based payments.
Other 
Information
Financial 
Statements
Governance 
Report
Strategic 
Report
165
Brooks Macdonald Group plc Annual Report and Accounts 2024

The underlying assumptions and estimates are reviewed on an ongoing basis. Revisions to 
accounting estimates are recognised in the year in which the estimate is revised only if the 
revision affects both current and future periods.
Further information about key assumptions and sources of estimation uncertainty is set 
out below.
Investment in subsidiaries
The Company’s investment in subsidiaries is reviewed annually for impairment, or when a 
change in circumstances indicates that it might be impaired. When required, the recoverable 
amounts of subsidiaries are determined by value-in-use calculations, which require the use 
of estimates to derive the projected future cash flows attributable to each subsidiary. If the 
projected cash flows cannot support the cost of investment, an impairment in the investment in 
subsidiary may be required. Details of the investment in subsidiaries are given in Note 41.
39. Profit for the year
Brooks Macdonald Group plc reported profit after tax for the year ended 30 June 2024 
of £13,105,000 (FY23: £21,014,000). Auditors’ remuneration is disclosed in Note 7 of the 
Consolidated financial statements. The average monthly number of employees during the year 
was eight (FY23: eight). Directors’ emoluments are set out in Note 5(d) of the Consolidated 
financial statements.
40. Dividends
Details of the Company’s dividends paid and proposed, subject to approval at the Annual 
General Meeting, are set out in Note 12 of the Consolidated financial statements.
41. Investment in subsidiaries
Group undertakings
£’000
Net book value 
At 1 July 2022 
102,011
Additions
17,889
Impairment in subsidiary
(4,802)
Capital contributions to subsidiaries relating to share-based payments
2,686
Capital contributions from subsidiaries relating to share-based payments
(7,482)
At 30 June 2023
110,302
Impairment in subsidiaries
(6,074)
Capital contributions to subsidiaries relating to share-based payments
2,398
Capital contributions from subsidiaries relating to share-based 
payments
(4,215)
At 30 June 2024
102,411
During the year, the Company recognised an impairment in relation to a subsidiary company, 
Brooks Macdonald Asset Management (International) Limited of £5,768,000. Based on a 
value-in-use calculation, the recoverable amount of the International CGU for investment in 
subsidiary purposes at 30 June 2024 was £44,097,000. This fell short of the carrying amount of 
the Company’s investment in Brooks Macdonald Asset Management (International) Limited by 
£5,768,000, resulting in an impairment charge recognised for this amount. 
During the year, the Company recognised an impairment in relation to a subsidiary company, 
Braemar Group Limited of £306,000. The net assets of the Braemar Group CGU at 30 June 2024 
was £3,813,000, which was below the carrying amount of the Company’s investment in Braemar 
Group Limited by £306,000, resulting in an impairment charge recognised for this amount. 
During the year, the Company provided capital contributions of £2,398,000 to underlying 
subsidiaries. During the year, the Company received capital contributions from underlying 
subsidiaries in relation to share options exercises of £4,215,000. 
During the year ended 30 June 2023, the Company acquired the entire share capital of Integrity 
Wealth (Holdings) Limited, Integrity Wealth Bidco Limited and their subsidiary company, 
Integrity Wealth Solutions Limited at a cost of £7,087,000 and Adroit Financial Planning Limited 
at a cost of £11,261,000 (as disclosed in Note 10 of the Consolidated financial statements).
38. Critical accounting judgements and key sources of estimation 
and uncertainty continued
Notes to the Company financial statements
For the year ended 30 June 2024
166
Brooks Macdonald Group plc Annual Report and Accounts 2024

Details of the Company’s subsidiary undertakings at 30 June 2024, all of which were 100% owned and included in the Consolidated financial statements, are provided below:
Company
Type of shares 
and par value
Country of 
incorporation
Nature of business
Adroit Financial Planning Limited
Ordinary 1p
UK
Wealth management
Braemar Group Limited
Ordinary 1p
UK
Parent holding company
Brooks Macdonald Asset Management Limited
Ordinary £1
UK
Investment and wealth 
management
Brooks Macdonald Asset Management (International) Limited
Ordinary £1
Channel Islands
Investment and wealth 
management
Brooks Macdonald Financial Consulting Limited
Ordinary 5p
UK
Non-trading
Brooks Macdonald Funds Limited
Ordinary £1
UK
Non-trading
Brooks Macdonald International Fund Managers Limited
Ordinary £1
Channel Islands
Fund management
Brooks Macdonald International Nominees (Guernsey) Limited
Ordinary £1
Channel Islands
Non-trading
Brooks Macdonald Nominees Limited
Ordinary £1
UK
Non-trading
Cornelian Asset Managers Group Limited
Ordinary 20p
UK
Parent holding company
Cornelian Asset Managers Limited
Ordinary £1
UK
Fund management
Cornelian Asset Managers Nominees Limited
Ordinary £1
UK
Non-trading
Integrity Wealth (Holdings) Limited
Ordinary £1
UK
Parent holding company
Integrity Wealth Bidco Limited
Ordinary £1
UK
Non-trading
Integrity Wealth Solutions Limited
Ordinary £1
UK
Wealth management
Levitas Investment Management Services Limited 
Ordinary £1
UK
Fund sponsor 
Secure Nominees Limited
Ordinary £1
Channel Islands
Non-trading
The registered office for all subsidiaries is 21 Lombard Street, London, EC3V 9AH, except for the following: 
Company
Registered office
Brooks Macdonald Asset Management (International) Limited
Third Floor, 1 Grenville Street, St Helier, Jersey, JE2 4UF
Brooks Macdonald International Fund Managers Limited
Third Floor, 1 Grenville Street, St Helier, Jersey, JE2 4UF
Brooks Macdonald International Nominees (Guernsey) Limited
Ground Floor, Dorey Court, Admiral Park, St. Peter Port, Guernsey, GY1 2HT
Cornelian Asset Managers Group Limited
Hobart House, 80 Hanover Street, Edinburgh, EH2 1EL
Cornelian Asset Managers Limited
Hobart House, 80 Hanover Street, Edinburgh, EH2 1EL
Cornelian Asset Managers Nominees Limited
Hobart House, 80 Hanover Street, Edinburgh, EH2 1EL
Secure Nominees Limited
Suite 1, Block C, Hirzel Court, St. Peter Port, Guernsey, GY1 2NN
41. Investment in subsidiaries continued
Other 
Information
Financial 
Statements
Governance 
Report
Strategic 
Report
167
Brooks Macdonald Group plc Annual Report and Accounts 2024

Brooks Macdonald Group plc has guaranteed the liabilities of the following subsidiaries in order 
that they qualify for the exemption from audit under Section 479A of the Companies Act 2006 in 
respect of the year ended 30 June 2024:
•	 Adroit Financial Planning Limited
•	 Braemar Group Limited
•	 Brooks Macdonald Financial Consulting Limited
•	 Brooks Macdonald Funds Limited
•	 Brooks Macdonald Nominees Limited
•	 Cornelian Asset Managers Group Limited
•	 Cornelian Asset Managers Limited
•	 Cornelian Asset Managers Nominees Limited
•	 Integrity Wealth (Holdings) Limited
•	 Integrity Wealth Bidco Limited
•	 Integrity Wealth Solutions Limited
•	 Levitas Investment Management Services Limited
•	 Secure Nominees Limited
As a condition of the exemption, the Company has guaranteed the year-end liabilities of 
the relevant subsidiaries until they are settled in full. The liabilities of the subsidiaries at 
30 June 2024 were £662,000.
42. Financial assets at fair value through other comprehensive income
2024
£’000
2023
£’000
At beginning of year
500
500
Net changes in fair value
–
–
At end of year
500
500
At 30 June 2024, the Company held an investment of 500,000 redeemable £1 preference shares 
in an unlisted company incorporated in the UK. The preference shares carry an entitlement to a 
fixed preferential dividend at a rate of 4% per annum. Unlisted preference shares are classified 
as financial assets at fair value through other comprehensive income.
43. Financial assets at amortised cost
2024
£’000
2023
£’000
At 1 July
–
–
Additions
29,978
–
Implied interest income
197
–
Contractual coupons received
(212)
–
At 30 June
29,963
–
During the year ended 30 June 2024, the Company invested £29,978,000 in UK Government 
Investment Loan and Treasury Stock (“Gilts”). The Gilts carry coupon rates ranging from 1.5%-
4.5% per annum and have maturity dates ranging from 2026-28.
44. Trade and other receivables 
2024
£’000
2023
£’000
Amounts owed by subsidiary undertakings 
162
322
Other receivables
18
–
Prepayments and accrued income 
80
32
Total trade and other receivables 
260
354
Amounts owed by subsidiary companies are unsecured, interest-free and repayable on demand.
41. Investment in subsidiaries continued
Notes to the Company financial statements
For the year ended 30 June 2024
168
Brooks Macdonald Group plc Annual Report and Accounts 2024

45. Deferred contingent consideration
Deferred contingent consideration reflects the Directors’ best estimate of amounts payable 
in the future in respect of certain client relationships and subsidiary undertakings that were 
acquired by the Company. Deferred contingent consideration is measured at its fair value based 
on discounted expected future cash flows. The movements in the total deferred contingent 
consideration balance during the year were as follows:
2024
£’000
2023
£’000
At beginning of year
1,250
–
Additions
–
1,026
Finance cost of deferred contingent consideration
–
51
Fair value adjustments
–
173
Initial cash consideration
(625)
–
Shares consideration
(625)
–
At end of year
–
1,250
Analysed as:
Amounts falling due within one year
–
1,250
Amounts falling due after more than one year
–
–
Total deferred contingent consideration
–
1,250
During the year ended 30 June 2023, the Company completed the Integrity Wealth Solutions 
Limited acquisition, and part of the consideration was to be deferred over a period of three 
years. The total cash deferred contingent consideration of £1,275,000 was recognised at its 
fair value of £1,026,000 on acquisition. The deferred contingent consideration was payable in 
October 2025 based on the future revenue generated by the discretionary business acquired. 
During the year, the Integrity Wealth Solutions Limited deferred contingent consideration was 
paid to the vendors of Integrity Wealth Solutions Limited, settled in cash of £625,000 and 
Brooks Macdonald Group plc shares valued at £625,000.
46. Trade and other payables 
2024
£’000
2023
£’000
Trade payables 
171
30
Amounts owed to subsidiary undertakings
15,909
900
Accruals and deferred income 
2,285
1,556
Total trade and other payables 
18,365
2,486
Amounts owed to subsidiary companies are unsecured, interest-free and repayable on demand. 
This balance has increased in line with treasury and cash management within the Group.
47. Reconciliation of operating profit to net cash inflow from  
operating activities
2024
£’000
2023
£’000
Operating profit
12,308
21,018
Adjustments for:
–	 Increase in payables
15,512
1,123
–	 Share-based payments 
374
318
–	 Decrease/(increase) in receivables
94
(95)
–	 Changes in fair value of deferred contingent consideration
–
173
–	 Impairment of subsidiary
6,074
4,802
Net cash inflow from operating activities
34,362
27,339
Other 
Information
Financial 
Statements
Governance 
Report
Strategic 
Report
169
Brooks Macdonald Group plc Annual Report and Accounts 2024

48. Share capital and share premium account
The movements in share capital and share premium during the year were as follows:
Number 
of shares
Share
capital
£’000
Share 
premium 
account
£’000
Total
£’000
At 1 July 2022
16,205,542
162
79,141
79,303
Shares issued:
on exercise of options
1,866
–
30
30
to Sharesave Scheme
140,171
1
1,660
1,661
of consideration for the 
acquisition of Integrity
52,084
1
999
1,000
At 30 June 2023
16,399,663
164
81,830
81,994
Shares issued:
on exercise of options
8,554
–
135
135
to Sharesave Scheme
35,488
1
545
546
of consideration for the 
acquisition of Integrity
28,748
–
625
625
At 30 June 2024
16,472,453
165
83,135
83,300
The total number of ordinary shares, issued and fully paid at 30 June 2024, was 16,472,453 (FY23: 
16,399,663) with a par value of 1p per share. Excluding 421,938 (FY23: 552,633) treasury shares 
held by the Employee Benefit Trust, the Company had 16,050,515 (FY23: 15,847,030) ordinary 
1p shares in issue as at 30 June 2024. Details of the shares issued are given in Note 28 of the 
Consolidated financial statements.
Employee Benefit Trust
The Company established an Employee Benefit Trust (“EBT”) on 3 December 2010 to 
acquire ordinary shares in the Company to satisfy awards under the Group’s Long-Term 
Incentive Scheme; see Note 30(c) to the Consolidated financial statements. All finance 
costs and administration expenses connected with the EBT are charged to the Statement of 
comprehensive income as they accrue. The EBT has waived its rights to dividends.
During the year, the EBT received instructions to exercise 254,613 (FY23: 168,668) options. 
The cost of the shares released on exercise of these options amounted to £4,986,000 (FY23: 
£3,388,000). At 30 June 2024, the number of shares held by the EBT was 421,938 (FY23: 552,633) 
with a market value of £8,228,000 (FY23: £11,633,000) acquired for a total consideration of 
£19,100,000 (FY23: £16,950,000). These shares are presented as treasury shares in the Company 
financial statements and the cost is deducted from retained earnings within shareholders’ 
equity.
The Company has made annual awards under the LTIP to Executive Directors and other senior 
executives. The conditional awards, which vest three years after the grant date, are subject to 
the satisfaction of specified performance criteria, measured over a three-year performance 
period. All such conditional awards are made at the discretion of the Remuneration Committee.
Notes to the Company financial statements
For the year ended 30 June 2024
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Brooks Macdonald Group plc Annual Report and Accounts 2024

49. Related-party transactions
The remuneration of key personnel of the Company, defined as the Company’s Directors, is set 
out below:
2024
£’000
2023
£’000
Short-term employee benefits
2,227
2,191
Post-employment benefits
44
45
Share-based payments
64
147
Total compensation
2,335
2,383
Dividends totalling £34,000 (FY23: £51,000) were paid in the year in respect of ordinary shares 
held by key management personnel and their close family members.
During the year, the Company entered into the following transactions with its subsidiaries:
2024
£’000
2023
£’000
Dividends received:
Brooks Macdonald Asset Management Limited
24,500
22,000
Cornelian Asset Managers Group Limited
–
8,253
Levitas Investment Management Services Limited
300
600
Total transactions with subsidiaries
24,800
30,853
The Company’s balances with fellow Group companies at 30 June 2024 are set out in Note 35 to 
the Consolidated financial statements. All transactions with fellow Group companies are carried 
out at arm’s length and all outstanding balances are to be settled in cash. None of the balances 
are secured and no provisions have been made for doubtful debts in respect of any of the 
amounts due from fellow Group companies.
50. Financial risk management objectives and policies 
The financial risk management objectives and policies applied by the Company are in line with 
those of the Group as disclosed in Note 31 to the Consolidated financial statements.
51. Events since the end of the year 
Refer to Note 36 of the Consolidated financial statements for the Group and Parent company’s 
events since the end of the year.
Other 
Information
Financial 
Statements
Governance 
Report
Strategic 
Report
171
Brooks Macdonald Group plc Annual Report and Accounts 2024

Non-IFRS financial information
Non-IFRS financial information or alternative performance measures (“APMs”) are used as 
supplemental measures in monitoring the performance of the Group. The adjustments applied 
to IFRS measures to compute the Group’s APMs exclude income and expense categories, which 
are deemed of a non-recurring nature or a non-cash operating item. The Board considers the 
disclosed APMs to be an appropriate reflection of the Group’s performance.
The Group follows a rigorous process in determining whether an adjustment should be made 
to present an alternative performance measure compared to IFRS measures. For an adjustment 
to be excluded from underlying profit as an alternative performance measure compared to 
statutory profit, it must initially meet at least one of the following criteria:
•	 It is unusual in nature, e.g. outside the normal course of business and operations.
•	 It is a significant item, which may be recognised in more than one accounting period.
•	 It has been incurred as a result of an acquisition, disposal or a company restructure process.
The Group uses the below APMs:
APM
Equivalent IFRS 
measure
Definition and purpose
Underlying profit 
before tax
Statutory profit 
before tax
Calculated as profit before tax excluding income and expense categories, which are deemed of a non-recurring nature or a non-cash 
operating item. It is considered by the Board to be an appropriate reflection of the Group’s performance and considered appropriate for 
external analyst coverage and peer group benchmarking. See page 36 for a reconciliation of underlying profit before tax and statutory profit 
before tax, and an explanation for each item excluded in underlying profit before tax.
Underlying tax charge
Statutory tax charge
Calculated as the statutory tax charge, excluding the tax impact of the adjustments excluded from underlying profit. See Note 9 of the 
Consolidated financial statements.
Underlying earnings/ 
Underlying profit 
after tax
Total comprehensive 
income
Calculated as underlying profit before tax less the underlying tax charge.
See Note 11 of the Consolidated financial statements for a reconciliation of underlying profit after tax and statutory profit after tax.
Underlying profit margin 
before tax
Statutory profit margin 
before tax
Calculated as underlying profit before tax over revenue for the year. This is another key metric assessed by the Board and appropriate for 
external analyst coverage and peer group benchmarking.
EBITDA/Underlying 
EBITDA
N/A
Earnings before interest, tax, depreciation and amortisation (“EBITDA”). Underlying EBITDA is EBITDA excluding income and expense 
categories, which are deemed of a non-recurring nature or a non-cash operating item. See page 37 for reconciliation between EBITDA and 
underlying EBITDA and profit measures.
Underlying basic 
earnings per share
Statutory basic earnings 
per share
Calculated as underlying profit after tax divided by the weighted average number of shares in issue during the year. This is a key 
management incentive metric and is a measure used within the Group’s remuneration schemes. See Note 11 of the Consolidated financial 
statements for the earnings per share.
Underlying diluted 
earnings per share
Statutory diluted 
earnings per share
Calculated as underlying profit after tax divided by the weighted average number of shares in issue during the year, including the dilutive 
impact of future share awards. This is a key management incentive metric and is a measure used within the Group’s remuneration schemes. 
See Note 11 of the Consolidated financial statements for the earnings per share.
Underlying costs
Statutory costs
Calculated as total administrative expenses, other net gains/(losses), finance income and finance costs and excluding income and expense 
categories, which are deemed of a non-recurring nature or a non-cash operating item, which are listed on page 36. This is a key measure 
used in calculating underlying profit before tax. See page 34 for details on underlying costs.
Segmental underlying 
profit before tax
Segmental statutory 
profit before tax
Calculated as profit before tax, excluding income and expense categories, which are deemed of a non-recurring nature or a non-cash 
operating item for each segment. See Note 3 of the Consolidated financial statements for the segmental information. 
Segmental underlying 
profit before tax margin
Segmental statutory 
profit before tax margin
Calculated as segmental underlying profit before tax over segmental revenue.
Own Funds Capital 
Adequacy Ratio
N/A
Calculated as the Group’s total regulatory resources relative to its Fixed Overhead requirement.
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Brooks Macdonald Group plc Annual Report and Accounts 2024

Company information
Company Secretary
Phil Naylor
Company registration number
4402058
Registered office
21 Lombard Street, London, EC3V 9AH
Website
www.brooksmacdonald.com
Financial calendar
Results announcement
12 September 2024
Ex-dividend date for final dividend
19 September 2024
Record date for final dividend
20 September 2024
Annual General Meeting
24 October 2024
Final dividend payment date
1 November 2024
Officers and advisers
Independent auditors
Principal bankers
Registrars
PricewaterhouseCoopers LLP 
7 More London Riverside 
London 
SE1 2RT
The Royal Bank of Scotland plc 
280 Bishopsgate 
London 
EC2M 4RB
Link Group 
10th Floor 
Central Square 
29 Wellington Street 
Leeds 
LS1 4DL
Nominated adviser and joint broker
Joint broker
Public relations
Singers Capital Markets 
One Bartholomew Lane 
London 
EC2N 2AX 
Investec Bank plc 
30 Gresham Street 
London 
EC2V 7QP 
FTI Consulting 
200 Aldersgate 
Aldersgate Street 
London 
EC1A 4HD
Other 
Information
Financial 
Statements
Governance 
Report
Strategic 
Report
173
Brooks Macdonald Group plc Annual Report and Accounts 2024

Glossary
AFP, Adroit
Adroit Financial Planning Limited
AGM
Annual General Meeting
AGS
Adaptive Grand Slam
AIM
Alternative Investment Market
AML
Anti-money laundering
ANLA
Adjusted Net Liquid Asset
APM
Alternative performance measure
APS
AIM Portfolio Service
ARC
Asset Risk Consultants
BMAM
Brooks Macdonald Asset Management Limited
BMG, Company,  
Parent Company
Brooks Macdonald Group plc
BMI
Brooks Macdonald Asset Management (International) Limited
BMIS
BM Investment Solutions
BOE
Bank of England
BPS
Bespoke Portfolio Service
BR
Business Relief
Braemar
Breamar Group Limited CGU
CAPM
Capital asset pricing model
CASS
Client Assets Sourcebook
CEO
Chief Executive Officer
CGU
Cash-generating unit
CIP
Centralised Investment Process
COO
Chief Operating Officer
Cornelian
Cornelian Asset Managers Group Limited and its controlled entities
COVID-19
Coronavirus global pandemic
CREST
The settlement system used by the London Stock Exchange for 
settling all its transactions
CRO
Chief Risk Officer
CSOP
Company Share Option Plan
DBP
Deferred Bonus Plan
DCF
Defensive Capital Fund
DE&I
Diversity, equity and inclusion
DEFRA
Department for Environment, Food and Rural Affairs
DESNZ
Department for Energy Security and Net Zero
DFM
Discretionary Fund Managers
EBITDA
Earnings before interest, tax, depreciation and amortisation
EBT
Employee Benefit Trust
EPS
Earnings per share
ERMC
Executive Risk Management Committee
ESG
Environmental, social and governance
ESGAC
Environmental, Social and Governance Advisory Committee
ESOA
Exceptional Share Options Awards
EU
European Union
ExCo
Executive Committee
FCA
UK Financial Conduct Authority
FIT
FIT Remuneration Consultants LLP
FRC
UK Financial Reporting Council
FSCS
Financial Services Compensation Scheme
FUM
Funds under management
FUM/A
Funds under management or advice
FY22
Year ended 30 June 2022
FY23
Year ended 30 June 2023
FY24
Year ended 30 June 2024
FY25
Year ending 30 June 2025
FY26
Year ending 30 June 2026
FY27
Year ending 30 June 2027
GAIN
Girls Are Investors
GAYE
Give-As-You-Earn
GFSC
Guernsey Financial Services Commission
GHG
Greenhouse gas
GOSH
Great Ormond Street Hospital
Group
Brooks Macdonald Group plc and its controlled entities
H2 FY24
Six months ended 30 June 2024
H&S
Health and safety
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Brooks Macdonald Group plc Annual Report and Accounts 2024

HMRC
HM Revenue and Customs
IAS
International Accounting Standard
IASB
International Accounting Standards Board
IC
Investment Committee
ICARA
Internal Capital and Risk Assessment
IFA
Independent Financial Adviser 
IFPR
Investment Firms Prudential Regime
IFPRU
The FCA’s Prudential Sourcebook for Investment Firms
IFRS
International Financial Reporting Standard
IFRS IC
International Financial Reporting Standards Interpretations 
Committee
IHT
Inheritance Tax
ISAs (UK)
International Standards on Accounting (UK)
IT
Information technology 
IWS, Integrity
Integrity Wealth Solutions Limited
JFSC
Jersey Financial Services Commission
KPI
Key performance indicator
KRI
Key Risk Indicators
LRMF
Liquidity Risk Management Framework
LTIP
Long-term incentive plan
LTIS
Long-term incentive scheme
M&A
Mergers and acquisitions
MAF
Multi-Asset Fund
ManCo
Management Committee
MPS
Managed Portfolio Service
MRT
Material Risk Takers
MTP
Medium-Term Plan
Net flows
Net organic growth in FUM
NOMAD
Nominated adviser
OEIC
Open-Ended Investment Company
PBT
Profit before tax
PIMFA
Personal Investment Management and Financial Advice Association
PMPS
Platform Managed Portfolio Service
PRI
Principles for Responsible Investing
PwC
PricewaterhouseCoopers LLP
RCC
Risk and Compliance Committee
RCSA
Risk and control self-assessment
RIS
Responsible Investment Service
RMF
Risk management framework
SAYE, Sharesave
Employee Sharesave Scheme, Save As You Earn
SECR
Streamlined Energy and Carbon Reporting
SMCR
Senior Managers and Certification Regime
SNI
Small and non-interconnected
SPA
Sale and Purchase Agreement
TCFD
Task Force on Climate-related Financial Disclosures
TDRM
Top-down risk map
The Code
UK Corporate Governance Code
UKIM
UK Investment Management
ULEVs
Ultra Low Emission Vehicles
WACC
Weighted average cost of capital
WDP
Wind Down Plan
Other 
Information
Financial 
Statements
Governance 
Report
Strategic 
Report
175
Brooks Macdonald Group plc Annual Report and Accounts 2024

London – Head Office
21 Lombard Street 
London 
EC3V 9AH
North
Manchester 
24 Mount Street 
Manchester 
M2 3NX
Leeds 
Yorkshire House 
Clockwise 
Greek Street 
Leeds 
LS1 SSH
Scotland
2nd Floor Suite 
Hobart House 
80 Hanover Street 
Edinburgh 
EH2 1EL
Wales and West
Birmingham 
Somerset House 
37 Temple Street 
Birmingham 
B2 5DP
Nuneaton 
4 Barling Way 
Nuneaton 
CV10 7RH
Exeter 
Broadwalk House 
Southernhay West 
Exeter 
EX1 1TS
Wales 
3 Ty Nant Court 
Morganstown 
Cardiff 
CF15 8LW
South East
Southampton 
Mountbatten House 
1 Grosvenor Square 
Southampton 
SO15 2JU
Tunbridge Wells 
2 Mount Ephraim Road 
Tunbridge Wells 
Kent 
TN1 1EE
East Anglia 
Suite 2, Beacon House 
4 Kempson Way 
Bury St. Edmunds 
Suffolk 
IP32 7AR
	
Crown Dependencies
Jersey 
No. 1 Grenville Street 
St. Helier 
Jersey 
JE2 4UF
Guernsey 
Suite 1, Block C 
Hirzel Court 
St. Peter Port 
Guernsey 
GY1 2NN
Isle of Man 
Exchange House 
54–62 Athol Street 
Douglas 
IM1 1JD
Our offices
176
Brooks Macdonald Group plc Annual Report and Accounts 2024

The production of this report supports the work of the 
Woodland Trust, the UK’s leading woodland conservation 
charity. Each tree planted will grow into a vital carbon store, 
helping to reduce environmental impact as well as creating 
natural havens for wildlife and people.

21 Lombard Street 
London 
EC3V 9AH 
brooksmacdonald.com