2014 ANNUAL REPORT
BUILD-A-BEAR WORKSHOP, INC.
2014 BBW Financial Highlights (1)
Dollars in thousands, except per share, per store and per gross square foot data
REVENUES
Net retail sales
Franchise fees
2014
2013
2012
$ 387,725 $ 373,173 $ 374,553
$
2,531 $
3,564 $ 3,598
Commercial revenue
$ 2,098 $
2,332 $ 2,790
Total revenues
Net income (loss)
$ 392,354 $ 379,069 $ 380,941
$ 14,362 $
(2,112) $ (49,295)
INCOME (LOSS) PER COMMON SHARE
Basic
Diluted
$
$
0.82 $
(0.13) $ (3.02)
0.81 $
(0.13) $ (3.02)
OTHER FINANCIAL AND STORE DATA
Retail gross margin (dollars) (2)
$ 176,838 $ 153,477 $ 145,687
Retail gross margin (percent) (2)
45.6%
41.1%
38.9%
GLOBAL COMPANY-OWNED STORES
Number of stores at the end of the period
2014
2013
2012
324
323
351
We started to execute our real estate
optimization strategy as a part of our
turnaround plans in late 2012. As a part
of that strategy, in fiscal 2014 we closed
15 stores and opened 16 stores to finish
the year with 324 company-owned stores
including 6 shop-in-shop and temporary
locations that closed in January 2015.
NORTH AMERICAN STORE ECONOMICS
With 1-4 year Goals
Key Metrics
Goals
2014
2013
2012
Number of company-owned
stores at end of period
North American average net retail
sales per store
North American net retail sales
per gross square foot
324
323
351
Average Store Sales (in millions)
$1.2-1.4
$1.2
$1.1
$1.0
Average Gross Square Feet
2,600-2,800 2,829 2,835 2,867
$
1,158 $
1,080 $
1,003
Average Sales / Gross Square Feet
$450-500
$409
$381
$350
$
409 $
381 $
350
Store Contribution (3)
20-22%
18.4% 13.7% 8.9%
Number of Traditional Stores
240-260
245
253
283
BBW STOCK PERFORMANCE
BBW vs. S&P 500 Retailing Index vs. S&P 500 Index for Fiscal Years 2013-2014
BBW
S&P 500 Retailing
S&P 500
500%
450%
400%
350%
300%
250%
200%
150%
100%
50%
0%
-50%
+389%
+60%
+47%
12/29
2012
1/31
2013
2/28
2013
3/31
2013
4/30
2013
5/31
2013
6/30
2013
7/31
2013
8/31
2013
9/30
2013
10/31
2012
11/30
2013
12/31
2012
1/31
2014
2/28
2014
3/31
2014
4/30
2014
5/31
2014
6/30
2014
7/31
2014
8/31
2014
9/30
2014
10/31
2014
11/30
2014
1/3
2015
1.
For description of this financial and store data, please see the fiscal 2014 Annual Report on Form 10-K. Fiscal 2014, includes 53rd week.
2. Retail gross margin represents net retail sales less cost of retail merchandise sold. Retail gross margin percentage represents retail gross margin divided by net retail sales.
3. Store contribution represents net retail sales of store locations open for the full year minus cost of product, marketing and store related expenses divided by net retail sales.
BUILD-A-BEAR WORKSHOP, INC.
2014 ANNUAL REPORT
"Build-A-Bear Workshop has the potential to be MORE than it has ever been."
LETTER TO SHAREHOLDERS
Our brand resonates with a broad base
of consumers and consistently posts
strong numbers on metrics such as
recognition, loyalty and advocacy.
Harnessing this brand power will allow
us to extend beyond the confines of
traditional retail. Simply put, Build-A-
Bear Workshop has the potential to be
MORE than it has ever been. We believe
we can leverage our brand equity into
new revenue streams by evolving our
business model and executing our
“MORE X 4” strategy:
1. MORE Places
Open new and non-traditional retail
locations domestically and
internationally
2. MORE People
Grow the core and build new
consumer segments
3. MORE Products
Drive branded stories and enter
new categories
4. MORE Profitability
Focus on continued margin expansion
while driving sales
In reflecting on my first full year as CEO,
I am inspired by this company’s ability to
quickly adapt to change and return to
profitability for the first time since 2010.
Why were we able to get an engrained
organization to think differently, act
differently and ultimately achieve vastly
different results in a little over a year?
I believe the answer lies in understanding
the increased level of dedication that can
be called upon when the mission is about
a beloved brand versus “just” a business.
Our brand is unique. It evokes positive
emotions and special memories, not only
for the millions of guests who have made
furry friends over the last 17 years, but
also for our valued associates.
Our associates believe that there is “a
little more heart” in the world because of
Build-A-Bear. So, when change became
necessary, the question was not about
“why” we needed to change but about
“what” we needed to do. That’s where
our 3-pronged strategy came into focus:
1) Optimizing real estate, 2) Resetting
the consumer value equation,
and 3) Rationalizing expenses.
Evangelizing and staying true to the
disciplined execution of this strategy
enabled us to gain commitment and
deliver our goal of sustained profitability.
Ultimately, the organization’s hard work is
reflected in our results. And, now that we
have achieved eight consecutive quarters
of improved operating performance, it is
once again time to evolve.
As you know, shifts in business models
often come in “fits and starts” but this
company has proven itself both worthy
of and ready for challenges. Over the
past year, we have made changes to
strengthen our senior management
team by adding new skills and talent in
order to drive our evolved plans ahead.
We are undoubtedly a company with
heart and although it may take MORE
heart than we have previously had to
muster to move to the next level – I am
confident that we have the plans and
the team to succeed.
I would like to extend my gratitude to
our shareholders and, in particular, to
Mary Lou Fiala, our non-executive chair,
and to Maxine Clark, the founder of
Build-A-Bear Workshop, for their on-going
support and guidance. I would also like to
express my appreciation to our partners
and associates including Tina Klocke, our
first CFO, who recently left the company
after 17 years of dedicated service.
We are optimistic about the future of this
very special brand and believe we have
the strategy, the leadership team and
the organization in place for this
company to be MORE.
Best Regards,
Sharon Price John
Chief Executive Officer
2014 ANNUAL REPORT
1
BUILD-A-BEAR WORKSHOP, INC. GUEST DEMOGRAPHICS
(BY AGE)
REASONS GUESTS VISIT
Over 60% of sales are to our
core consumer, ages 3-12
20% of sales are to guests
over 12 years old
OUR STRONG
BRAND
HAS POTENTIAL FOR
M
O
R
E
42%
"Traditional" Visit
33% Birthday Celebration
(party or single)
25% To Purchase a Gift
The Build-A-Bear ® brand is loved by kids and trusted by
parents with reach that extends beyond our stores. Our brand
has high awareness, stirs positive emotions with consumers,
has broad demographic appeal and is strongly positioned
against other leading family brands on key factors including
loyalty and overall satisfaction.
Guests visit our stores for milestone events, rites of passage,
key holidays and for everyday entertainment which tends to
give us a balanced quarterly business. Our brand
is
synonymous with fun, creativity and discovery. As our business
plans evolve, the focus on our consumers and building our
brand will remain at the heart of everything we do.
We have the highest brand
loyalty score ** among key
comparative retail brands
* Since 1997.
** Loyalty is measured using an index of
likelihood to recommend, likelihood to
repurchase, overall satisfaction and
preferred company.
OF GUESTS
ARE BOYS
2
B UILD-A-BEAR WORKSHOP, INC.
0–23–56–89–12Teen+25%33%42%2014 ANNUAL REPORT
OUR
BUSINESS
PL AN
The combination of a strong brand and
a strong plan gives us the foundation to
be MORE.
M
O
R
E
M O M E NTU M
We have delivered solid results and sustained
profitability with the execution of our turnaround
plan. We have now created the momentum we need
to evolve the business model.
O P P O R TU N IT Y
We are evolving from our stated goal of sustained
profitability to sustained profitable growth with the
opportunity to drive continuous improvement in current
efforts and strategic expansion into new initiatives.
R E L ATI O N S H I P S
We can continue to build on our strong relationships
with best-in-class entities to expand our business
and create incremental value for our partners.
E XC ITE M E NT
We have a clear strategy that is working, a new
leadership
team and organizational structure
as well as planned investments in store and IT
infrastructure generating excitement for our future
growth plans.
BUILD-A-BEAR WORKSHOP, INC.
2014 ANNUAL REPORT
3
M
MOMENTUM
The disciplined execution of our strategies
has resulted in improved business results
giving us great momentum.
In 2014, we delivered on our three-pronged strategy to return
North America to sustained profitability by employing a
consumer-centric, brand-building, data-driven business
approach. We made steady progress toward our stated long-
term sales productivity and profitability goals culminating in a
strong fourth quarter that represented the convergence of the
strategies that we had been driving throughout the year.
4
BUILD-A-BEAR WORKSHOP, INC.
2014 ANNUAL REPORT
Optimize
Real Estate
Reset Consumer
Value Equation
Rationalize
Expenses
In 2014, 98% of our North American
stores generated positive
four-wall
contribution with an average rate of
over 18% moving us closer to our stated
goal of 20-22% four-wall profit. This
contributed to a 17% increase in North
American sales per square foot since
2012 when our turnaround plan began.
We also selectively opened stores to
take advantage of high traffic tourist
locations including five temporary shop-
in-shops within key Macy’s locations for
the holiday season.
PERCENTAGE OF
PROFITABLE
STORES*
98%
90%
78%
2012
2013
2014
NORTH AMERICA
SALES PER
SQUARE FOOT*
$409
$381
$350
2012
2013
2014
* North American stores open for the full year.
Our plan
to use discounts more
strategically and to elevate and integrate
marketing across all consumer touch
points with a focus on enhancing our
brand contributed to our first consecutive
2-year
in North American
comparable stores in over a decade. This
comparable store sales growth was
partially driven by a 9% increase in dollars
per transaction, which reached its highest
level in our company's history.
increase
The fourth quarter of 2014 represented
the first period where we were able to
value-engineer our products from the
planning state. This effort, combined with
strategic price increases and occupancy
cost leverage from the addition of a 53rd
week, resulted in a 730 basis point
improvement in retail gross margin for
the fourth quarter and a 450 basis point
expansion for the fiscal year.
FIRST
CONSECUTIVE
2 YEAR
COMPARABLE
STORE SALES
GROWTH IN
OVER A DECADE.
RETAIL GROSS
MARGIN AS A
PERCENTAGE
OF NET RETAIL
SALES
45.6%
41.1%
38.6%
2012
2013
2014
42.7%
41.0%
41.3%
2012
2013
2014
SELLING,
GENERAL AND
ADMINISTRATIVE
EXPENSES AS
A PERCENTAGE
OF TOTAL
REVENUES**
** Excluding management transition, store closing and,
in 2012, asset impairment expenses
2014 ANNUAL REPORT
5
BUILD-A-BEAR WORKSHOP, INC. O
OPPORTUNITY
The combination of a strong business with a
strong brand gives us the opportunity to
evolve our business from a goal of sustained
profitability to sustained profitable growth.
Our priorities remain focused on the disciplined execution
of our strategies while capitalizing on our powerful brand
to generate incremental revenue and profit streams. During
2015, we will evolve from a focus on “fixing” the business
to one of “building” through a combination of continuous
improvement of current initiatives and strategic expansion
in additive areas in order to achieve our goal of sustained
profitable growth.
6
BUILD-A-BEAR WORKSHOP, INC.
2014 ANNUAL REPORT
More Places
More People
C O N T I N U O U S I M P R OV E M E N T:
We plan to continuously improve our real estate model by
strategically evolving our store portfolio to align with market
trends while
locations and
selectively opening new
systematically refreshing our store base. We plan to continue
opening stores in high potential destinations such as tourist
locations, outlet malls and shop-in-shops, which tend to over-
index on key metrics compared to traditional mall stores.
S T R AT E G I C E X PA N S I O N :
We expect to leverage the strength in our company-owned
business and strategically grow our international presence by
adding new countries of operation and expanding in existing
markets. In 2014, we added a new franchisee in Turkey and
restructured and expanded our franchise agreement in Germany
with the addition of two countries, Switzerland and Austria.
C O N T I N U O U S I M P R OV E M E N T:
We intend to continuously grow our business with our core three
to twelve year-old consumer segment which represents a
majority of current revenue. We will focus on initiatives that drive
trial and increase repeat visits with an evolved segmentation,
product development and marketing strategy.
S T R AT E G I C E X PA N S I O N :
We expect to strategically grow sales to consumers over twelve
years-old with a focus on key categories including gift-giving,
affinity and collectibles. This consumer segment currently
represents over 20% of sales and has a tendency to over-index on
less price-sensitive “gift-able” and on-line purchases. Therefore,
we will leverage our e-commerce business to efficiently target
these consumers.
2014 ANNUAL REPORT
7
BUILD-A-BEAR WORKSHOP, INC. More Products
More Profitability
C O N T I N U O U S I M P R OV E M E N T:
We intend to continuously improve and extend our efforts to
successfully develop high impact product stories coupled with
integrated marketing programs that tend to garner higher
price points, drive add-on purchases and create “play beyond
the plush”.
S T R AT E G I C E X PA N S I O N :
We plan to strategically leverage our strong brand equity and
expand our presence while creating a new sales and profit
stream by launching an out-bound licensing program. Given
that 75% of guests surveyed were interested in purchasing
licensed Build-A-Bear® consumer products, we believe we can
provide new offerings in relevant categories to provide
consumers with “products beyond the plush”.
C O N T I N U O U S I M P R OV E M E N T:
We will continuously improve our value engineering initiatives
to further optimize product margins while implementing new
systems that facilitate sales growth, increase efficiency and
improve long term profitability.
S T R AT E G I C E X PA N S I O N :
We expect to expand our profitability by prioritizing the
incremental strategic expansion initiatives highlighted in this
section. We believe these initiatives will be comparatively
margin accretive because they leverage existing infrastructure,
are primarily royalty based and allow for discreet pricing.
8
B UILD-A-BEAR WORKSHOP, INC.
2014 ANNUAL REPORT R
RELATIONSHIPS
We attract best-in-class partners who
want to bring their intellectual property
to “life” in a way that only we can.
Our make-your-own version of popular characters from
companies ranging from Hasbro to Nickelodeon appeal across
ages and genders. Our "character bears" like our Elsa bear
from Disney's Frozen film both surprise and delight. We often
launch these products to coincide with movie events which
drives awareness and keeps us on trend. We also attract a
broad audience with our licensed sports offering featuring both
pro and college teams. Many of these relationships evolve to
include co-marketing and, in the case of Disney, real estate. We
expect to continue to build on the cross-functional strength of
our key relationships to expand our business and create
incremental value for our partners.
BUILD-A-BEAR WORKSHOP, INC.
2014 ANNUAL REPORT
9
E
EXCITEMENT
We have an exciting future ahead of us.
The combination of momentum, opportunity and
relationships has generated excitement for our business.
We have a clear strategy that is delivering solid results and
a new management team in place to drive our growth
initiatives. In 2015, we will introduce the first major refresh
to our brand since our inception which will inform many of
our consumer-facing touch points including a new store
design and updated web site as we prepare to celebrate
our upcoming 20th birthday in 2017.
MORE places, MORE people, MORE products, MORE
profitability – BBW is a company with an exciting future
and even MORE to come!
10
BUILD-A-BEAR WORKSHOP, INC.
2014 ANNUAL REPORT
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, DC 20549
FORM 10-K
(Mark One)
Annual report pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934
For the fiscal year ended January 3, 2015
OR
Transition report pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934
Commission file number: 001-32320
BUILD-A-BEAR WORKSHOP, INC.
(Exact Name of Registrant as Specified in Its Charter)
Delaware
(State or Other Jurisdiction of Incorporation or Organization)
1954 Innerbelt Business Center Drive
St. Louis, Missouri
(Address of Principal Executive Offices)
43-1883836
(I.R.S. Employer Identification No.)
63114
(Zip Code)
(314) 423-8000
(Registrant’s Telephone Number, Including Area Code)
Securities registered pursuant to Section 12(b) of the Act:
Title of Each Class
Common Stock, par value $0.01 per share
Securities registered pursuant to Section 12(g) of the Act: None
Name of Each Exchange on Which Registered
New York Stock Exchange
Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act.
Yes
No
Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act.
Yes
No
Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934
during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing
requirements for the past 90 days.
Yes
No
Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File
required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such
shorter period that the registrant was required to submit and post such files).
Yes
No
Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K (§229.405) is not contained herein, and will not be contained,
to the best of registrant’s knowledge, in definitive proxy or information statements incorporated by reference in Part III of this Form 10-K or any amendment
to this Form 10-K.
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company.
See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act. (Check one):
Large accelerated filer
Accelerated filer
Non-accelerated filer
Smaller reporting company
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act).
Yes
No
There is no non-voting common equity. The aggregate market value of the common stock held by nonaffiliates (based upon the closing price of $12.54 for the shares on
the New York Stock Exchange on June 27, 2014) was $164,615,013 as of June 28, 2014.
As of March 13, 2015, there were 17,412,152 issued and outstanding shares of the registrant’s common stock.
Portions of the registrant’s Proxy Statement for its May 14, 2015 Annual Meeting are incorporated herein by reference.
DOCUMENTS INCORPORATED BY REFERENCE
2014 ANNUAL REPORT
1
BUILD-A-BEAR WORKSHOP, INC.
BUILD-A-BEAR WORKSHOP, INC.
INDEX TO FORM 10-K
Forward-Looking Statements
PART I
Item 1.
Business
Item 1A.
Risk Factors
Item 1B.
Unresolved Staff Comments
Item 2.
Item 3.
Item 4.
Properties
Legal Proceedings
Mine Safety Disclosure
PART II
Item 5.
Item 6.
Item 7.
Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities
Selected Financial Data
Management’s Discussion and Analysis of Financial Condition and Results of Operations
Item 7A.
Quantitative and Qualitative Disclosures About Market Risk
Item 8.
Item 9.
Financial Statements and Supplementary Data
Changes in and Disagreements With Accountants on Accounting and Financial Disclosure
Item 9A.
Controls and Procedures
Item 9B.
Other Information
PART III
Item 10.
Directors, Executive Officers and Corporate Governance
Item 11.
Executive Compensation
Item 12.
Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters
Item 13.
Certain Relationships and Related Transactions and Director Independence
Item 14.
Principal Accountant Fees and Services
PART IV
Item 15.
Exhibits and Financial Statement Schedules
Exhibit Index
Signatures
2
B UILD-A-BEAR WORKSHOP, INC.
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2014 ANNUAL REPORT
FORWARD-LOOKING STATEMENTS
This Annual Report on Form 10-K contains certain statements that
are, or may be considered to be, “forward-looking statements” for
the purpose of federal securities laws, including, but not limited to,
statements that reflect our current views with respect to future events
and financial performance. We generally identify these statements
by words or phrases such as “may,” “might,” “should,” “expect,”
“plan,” “anticipate,” “believe,” “estimate,” “intend,” “predict,” “future,”
“potential” or “continue,” the negative or any derivative of these
terms and other comparable terminology. These forward-looking
statements, which are subject to risks, uncertainties and assumptions
about us, may include, among other things, projections or statements
regarding:
• our future financial performance;
• our anticipated operating strategies and future strategic expansion
initiatives;
• our future capital expenditures;
• our anticipated rate of store closures, relocations and openings;
and
• our anticipated costs related to store closures, relocations and
openings.
These statements are only predictions based on our current
expectations and projections about future events. Because these
forward-looking statements involve risks and uncertainties, there
are important factors that could cause our actual results, level of
activity, performance or achievements to differ materially from the
results, level of activity, performance or achievements expressed or
implied by these forward-looking statements, including those factors
discussed under the caption entitled “Risk Factors” as well as other
places in this Annual Report on Form 10-K.
We operate in a competitive and rapidly changing environment.
New risk factors emerge from time to time and it is not possible for
management to predict all the risk factors, nor can it assess the
impact of all the risk factors on our business or the extent to which
any factor, or combination of factors, may cause actual results
to differ materially from those contained in any forward-looking
statements. Given these risks and uncertainties, you should not place
undue reliance on forward-looking statements, which speak only
as of the date of this Annual Report on Form 10-K, as a prediction of
actual results.
You should read this Annual Report on Form 10-K completely and
with the understanding that our actual results may be materially
different from what we expect. Except as required by law, we
undertake no duty to update these forward-looking statements, even
though our situation may change in the future. We qualify all of our
forward-looking statements by these cautionary statements.
2014 ANNUAL REPORT
3
BUILD-A-BEAR WORKSHOP, INC. PART I
ITEM 1. BUSINESS
Overview
Build-A-Bear Workshop, Inc., a Delaware corporation, was formed
in 1997 and is primarily a specialty retailer offering a “make your own
stuffed animal” interactive retail-entertainment experience. As of
January 3, 2015, we operated 324 company-owned retail stores in the
United States, Canada, the United Kingdom and Ireland, including
245 traditional and 20 non-traditional Build-A-Bear Workshop®
stores in the United States and Canada and 57 traditional and two
non-traditional Build-A-Bear Workshop stores in the United Kingdom
and Ireland. In addition, franchisees operated 71 Build-A-Bear
Workshop stores in other international locations.
Segments and Geographic Areas
We conduct our operations through three reportable segments
consisting of retail, international franchising, and commercial.
Our reportable segments are primarily determined by the types
of customers they serve and the types of products and services
that they offer. Each reportable segment may operate in many
geographic areas. Financial information related to our segments
and the geographic areas in which we operate is contained in “Item
7. Management’s Discussion and Analysis of Financial Condition and
Results of Operations.” See Note 16 – Segment Information to the
Consolidated Financial Statements for information regarding sales,
results of operations and identifiable assets of the Company by
business segment and geographic area.
Description of Operations
Currently, we primarily operate specialty retail stores that provide
a “make your own stuffed animal” interactive entertainment
experience in which our guests visit a variety of stations in order to
make and customize a stuffed animal. Our retail concept is a unique
combination of experience and product and we are focused on
enhancing our brand equity while meeting the needs of consumers
by offering premium products that meet high quality standards,
offer a relevant selection and are trend-right. We seek to provide
outstanding guest service and experiences across all channels and
touch points including our stores, our Web sites, our mobile sites and
apps as well as traditional and social media. Our store experience
appeals to a broad range of age groups and demographics,
including children, as well as their parents and grandparents, teens,
and adult collector and affinity consumers. We have relatively
balanced seasonality on a quarterly basis and guests visit our
stores for multiple reasons including interactive family experiences,
birthdays, parties and other milestone occasion celebrations and
to purchase gifts including the “gift of experience” that comes with
a Bear Bucks® gift card. We believe the hands-on and interactive
nature of our store and high touch service model result in guests
forming an emotional connection with our brand.
4
B UILD-A-BEAR WORKSHOP, INC.
We believe there are opportunities in the future to leverage the
strength of the Build-A-Bear brand and generate incremental
revenue and profits given the high consumer recognition and strong
positioning as a trusted, high quality brand that is emotionally
connected with both kids and their parents.
Operating Strategies
Our company is in the midst of a multi-year turnaround plan that
builds on a strong base of profitable stores. To increase shareholder
value, in 2015, we will begin to evolve from our stated goal of
sustained profitability to sustained profitable growth. Through
a combination of continuous improvement of current efforts and
strategic expansion into additive opportunities for each of the key
initiatives outlined below, we expect to deliver both incremental
revenue and profit. The four key initiatives are:
1.
Expanding into more places: We intend to continuously improve
our real estate model by strategically evolving our store
portfolio to align with market trends while selectively opening
new locations and systematically refreshing our store base.
To this end, we plan to open additional stores in high potential
destinations such as tourist locations, outlet malls and shop-
in-shops, which have proven more productive than traditional
mall stores. We expect to strategically expand our international
presence by leveraging the improving strength in our company-
owned stores to restructure and extend our international
footprint. We expect to develop new market expansion through
both franchise and company-owned store models.
2. Targeting more people: We intend to continuously grow our
business with our core three to twelve year-old consumer
segment which represents a majority of current revenue. We will
focus on initiatives that drive trial and increase repeat visits with
an evolved segmentation, product development and marketing
strategy. We expect to strategically grow sales to consumers
over twelve years-old with a focus on key categories including
gift-giving, affinity and collectibles. The over-twelve consumer
segment currently represents approximately 20% of sales and
has a tendency to over-index on less price-sensitive gift-able
and on-line purchases. Therefore, we intend to leverage our
e-commerce business to efficiently target these consumers.
3. Developing more products: We intend to continuously improve
and extend our efforts to successfully develop high impact
product stories coupled with integrated marketing programs
that tend to garner higher price points, drive add-on purchases
and create play beyond the plush. We also plan to strategically
expand our presence and create new sales and profit streams
by re-launching an out-bound licensing program to leverage
our strong brand equity. We expect licensing to enable Build-A-
Bear to extend our brand reach with new offerings in relevant
categories and will provide consumers with products beyond the
plush.
2014 ANNUAL REPORT 4. Driving more profitability: We intend to continuously improve
Distribution and Logistics
our value engineering initiatives to further optimize product
margins while implementing new systems that facilitate sales
growth, increase efficiency and improve long term profitability.
We expect to strategically expand our profitability by prioritizing
incremental growth initiatives, like those discussed above,
that leverage existing infrastructure, are primarily royalty-
based, and/or allow for discrete pricing and are therefore
comparatively margin-accretive.
Merchandise Sourcing and Inventory Management
Our retail stores offer an extensive and coordinated selection of
merchandise, including over 30 different styles of animals to be
stuffed, sounds and scents that can be added to the stuffed animals
and a wide variety of clothing, shoes and accessories, as well as other
brand appropriate toy and novelty items. We believe we comply with
governmental toy safety requirements specific to each country where
we have stores.
Our stuffed animal skins and clothing are produced from high
quality man-made materials or natural fibers such as cotton, and
the stuffing is made of a high-grade polyester fiber. We believe all of
our products in our stores and through our Web sites meet Consumer
Product Safety Commission requirements including the Consumer
Product Safety Improvement Act (CPSIA) for Children’s Products.
We also comply with American Society for Testing and Materials
(ASTM), EN71 (European standards) and Canadian specifications for
toy safety in all material respects. Our products are tested through
independent third-party testing labs for compliance with toy safety
standards. Packaging and labels for each product indicate to our
guests the age grading for the product and any special warnings in
accordance with guidelines established by the Consumer Product
Safety Commission. We believe that our supplier factories are
compliant with the International Council of Toy Industries (ICTI) CARE
certification or with other third party social compliance programs.
The CARE (Caring, Awareness, Responsible, Ethical) process is the
ICTI program to promote ethical manufacturing in the form of fair
labor treatment, as well as employee health and safety in the toy
industry supply chain worldwide. In order to obtain this certification,
each factory completed a rigorous evaluation performed by an
accredited ICTI agent.
The average time from product conception to the arrival of the
products into our stores is approximately twelve months, including
approximately 90 to 120 days from the beginning of production to
in-store delivery. Through an ongoing analysis of selling trends, we
regularly update our product assortment by increasing quantities
of productive styles and eliminating less productive items. Our
relationships with our vendors generally are on a purchase order
basis and do not provide a contractual obligation to provide
adequate supply or acceptable pricing on a long-term basis.
We own our 350,000 square-foot distribution center near Columbus,
Ohio which serves the majority of our stores in the United States and
Canada. We also contract with a third-party warehouse in southern
California to service our West Coast stores. The contract has a one
year term and is renewable. In Europe, we contract with a third-
party distribution center in Selby, England under an agreement that
ends in December 2019. This agreement contains clauses that allow
for termination if certain performance criteria are not met.
Transportation from the warehouses to our stores is managed by
several third-party logistics providers. In the United States, Canada
and Europe, merchandise is shipped by a variety of distribution
methods, depending on the store and seasonal inventory demand.
Key delivery methods are direct trucks through third-party pool
points, ‘LTL’ (less-than truck load) deliveries, and direct parcel
deliveries. Shipments from our third-party distribution centers are
scheduled throughout the week in order to smooth workflow and
stores are grouped together by shipping route to reduce freight costs.
All items in our assortment are eligible for distribution, depending on
allocation and fulfillment requirements, and we typically distribute
merchandise and supplies to each store once or twice a week on a
regular schedule, which allows us to consolidate shipments in order
to reduce distribution and shipping costs. Back-up supplies, such as
Cub Condo® carrying cases and stuffing for the animals, are often
stored in limited amounts at local pool points.
Employees
As of January 3, 2015, we had approximately 900 full-time and
3,400 part-time employees in the United States, Canada, the United
Kingdom and Ireland. The number of part-time employees at all
locations fluctuates depending on our seasonal needs. None of our
employees are represented by a labor union, and we believe our
relationship with our employees is good.
Competition
We view the Build-A-Bear Workshop store experience as a distinctive
combination of entertainment and retail with limited direct
competition. Because our signature product is a stuffed animal, we
compete with toy retailers, such as Wal-Mart, Toys “R” Us, Target,
Kmart and other discount chains. Since we develop proprietary
products, we also compete indirectly with a number of companies
that sell stuffed animals in the United States, including, but not
limited to, Ty, Fisher Price, Mattel, Ganz, Applause, Boyd’s, Hasbro,
Commonwealth, Gund and Vermont Teddy Bear. Since we sell a
product that integrates merchandise and experience, we also view
our competition as any company that competes for family time and
entertainment dollars, such as movie theaters, amusement parks
and arcades, other mall-based entertainment venues and online
entertainment. Being a mall-based retailer, we also compete with
other mall-based retailers for prime mall locations, including various
apparel, footwear and specialty retailers.
2014 ANNUAL REPORT
5
BUILD-A-BEAR WORKSHOP, INC. We are aware of several small companies that operate “make
your own” teddy bear and stuffed animal stores or kiosks in retail
locations, but we believe none of those companies offer the breadth
of assortment nor depth of experience or operate as a national or
international retail company.
Intellectual Property and Trademarks
We believe our copyrights, service marks, trademarks, trade secrets,
patents and similar intellectual property are critical to our success,
and we intend, directly or indirectly, to maintain and protect these
marks and, where applicable, license the intellectual property and
the registrations for the intellectual property. Our patents have
expirations ranging from 2015 to 2024.
We have developed licensing and strategic relationships with some of
the leading retail and cultural organizations. We plan to continue to
add partnerships with companies that have strong, family-oriented
brands and provide us with attractive marketing and merchandising
opportunities. These relationships for specific products are generally
reflected in contractual arrangements for limited terms that are
terminable by either party upon specified notice. Specifically, we
have key strategic relationships with select companies in which we
feature their brands on products sold in our stores, including Disney®,
Hasbro, Sanrio®, Star Wars, and major professional and collegiate
sports along with other culturally relevant brands. Additionally, we
have developed promotional arrangements with select organizations.
Our arrangements with Major League Baseball teams, including
the Chicago Cubs®, St. Louis Cardinals™ and Pittsburg Pirates® have
featured stuffed animal giveaways at each club’s ballpark on a day
when our brand is highly promoted within the stadium.
Availability of Information
We make certain filings with the Securities and Exchange Commission
(the “SEC”), including our Annual Report on Form 10-K, Quarterly
Reports on Form 10-Q, Current Reports on Form 8-K, and all
amendments and exhibits to those reports, available free of charge
in the Investor Relations section of our corporate website, http://
ir.buildabear.com, as soon as reasonably practicable after they are
filed with the SEC. The filings are also available through the SEC at
the SEC’s Public Reference Room at 100 F Street, N.E., Washington,
D.C. 20549 or by calling 1-800-SEC-0330. Also, these filings are
available on the internet at http://www.sec.gov. Our Annual Reports
to shareholders, press releases and investor updates are also
available on our website, free of charge, in the Investor Relations
section or by writing to the Investor Relations department at World
Bearquarters, 1954 Innerbelt Business Center Dr., St. Louis, MO 63114.
ITEM 1A. RISK FACTORS
may cause our actual results, performances or achievements to be
materially different from those expressed or implied by our forward-
looking statements. If any of these risks or events occur, our business,
financial condition or results of operations may be adversely affected.
Risks Related to Our Business
A decline in general global economic conditions could lead to
disproportionately reduced consumer demand for our products,
which represent relatively discretionary spending, and have an
adverse effect on our liquidity and profitability.
Since purchases of our merchandise are dependent upon
discretionary spending by our guests, our financial performance
is sensitive to changes in overall economic conditions that affect
consumer spending. Consumer spending habits are affected by,
among other things, prevailing economic conditions, levels of
employment, salaries and wage rates, consumer confidence and
consumer perception of economic conditions. A slowdown in the
United States, Canadian or European economies or in the economies
of the countries in which our franchisees operate or uncertainty as
to the economic outlook could reduce discretionary spending or
cause a shift in consumer discretionary spending to other products.
Any of these factors would likely result in lower net retail sales and
could also result in excess inventories, which could, in turn, lead to
increased merchandise markdowns and related costs associated
with higher levels of inventory and adversely affect our liquidity and
profitability. For example, for fiscal 2008 through 2010 and again in
2012, we attributed a portion of our decline in comparable store sales
to the slower economy in the United States and Europe.
We depend upon the shopping malls in which we are located to
attract guests to our stores and a decline in mall traffic could
adversely affect our financial performance and profitability.
While we invest in integrated marketing efforts and believe we are
more of a destination location than traditional retailers, we rely to
a great extent on consumer traffic in the malls in which our stores
are located. We rely on the ability of the malls’ anchor tenants,
generally large department stores, and on the continuing popularity
of malls as shopping destinations to attract high levels of consumer
traffic. We cannot control the development of new shopping malls,
the addition or loss of anchors and co-tenants, the availability or
cost of appropriate locations within existing or new shopping malls
or the desirability, safety or success of shopping malls. In addition,
consumer mall traffic may be reduced due to factors such as the
economy, civil unrest, actual or threatened acts of terrorism to
shopping malls, the impact of weather or natural disasters or a
decline in consumer confidence resulting from international conflicts
or war. A decrease in shopping mall traffic could have an adverse
effect on our financial condition and profitability.
We operate in a changing environment that involves numerous known
and unknown risks and uncertainties that could materially affect our
operations. The risks, uncertainties and other factors set forth below
If we are unable to generate interest in and demand for our
interactive retail experience and products, including being able to
6
B UILD-A-BEAR WORKSHOP, INC.
2014 ANNUAL REPORT identify and respond to consumer preferences in a timely manner,
our financial condition and profitability could be adversely affected.
We believe that our success depends in large part upon our ability to
continue to attract guests with our interactive shopping experience
and our ability to anticipate, gauge and respond in a timely manner
to changing consumer preferences and fashion trends. We cannot
assure you that there will continue to be a demand for our “make-
your-own stuffed animal” interactive experience, or for our stuffed
animals, animal apparel and accessories. A decline in demand for
our interactive shopping experience, our animals, animal apparel
or accessories, or a misjudgment of consumer preferences, fashion
trends or the demand for licensed products including those that are
associated with new movie releases could have a negative impact on
our business, financial condition and results of operations. Our future
success depends, in part, on the popularity and consumer demand
for brands of partner companies such as Disney, Marvel, Hasbro,
Nickelodeon and Lucasfilm. If we are not able to meet our contractual
commitments or are unable to maintain licensing agreements with
key partner brands, our business would be adversely effected.
There can be no certainty that licensed brands will continue to be
successful or maintain high levels of sales in the future and the timing
of future entertainment projects may not coincide with historical
dates impacting our ability to maintain sales levels. In addition, if
we miscalculate the market for our merchandise or the purchasing
preferences of our guests, we may be required to sell a significant
amount of our inventory at discounted prices or even below costs,
thereby adversely affecting our financial condition and profitability.
Consumer interests change rapidly and our success depends on the
ongoing effectiveness of our marketing and online initiatives to build
consumer affinity for our brand, drive consumer demand for key
products and generate traffic for our stores.
We continue to update and evaluate our marketing initiatives,
focusing on building our brand, new product news, timely promotions
and rapidly changing consumer preferences. Our future growth and
profitability will depend in large part upon the effectiveness and
efficiency of our integrated marketing and advertising programs and
future marketing and advertising efforts that we undertake, including
our ability to:
• create greater awareness of our brand, interactive shopping
experience and products;
• convert consumer awareness into actual store visits and product
purchases;
• identify the most effective and efficient level of marketing spend;
• select the right geographic areas in which to market;
• determine the appropriate creative message and media mix for
marketing expenditures; and;
• effectively manage marketing costs (including creative and media)
in order to maintain acceptable operating margins and return on
marketing investment.
Our planned marketing expenditures may not result in increased total
or comparable store sales or generate sufficient levels of product and
brand awareness which could have a material adverse effect on our
financial condition and profitability.
We are subject to a number of risks related to disruptions, failures
or security breaches of our information technology infrastructure.
If we improperly obtain, or are unable to protect, our data or violate
privacy or security laws or expectations, we could be subject to
liability and damage to our reputation.
Information technology is a critically important part of our
business operations. We depend on information systems to process
transactions, manage inventory, operate our Web sites, purchase,
sell and ship goods on a timely basis, and maintain cost-efficient
operations. There is a risk that we could experience a business
interruption, theft of information, or reputational damage as a
result of a cyber-attack, such as an infiltration of a data center, or
data leakage of confidential information either internally or at our
third-party providers. We may experience operational problems
with our information systems as a result of system failures, system
implementation issues, viruses, malicious hackers, sabotage, or other
causes.
Our business involves the storage and transmission of customers’
personal information, such as consumer preferences and credit card
information. We invest in industry-standard security technology to
protect the Company’s data and business processes against the
risk of data security breaches and cyber-attacks. Our data security
management program includes identity, trust, vulnerability and threat
management business processes, as well as enforcement of standard
data protection policies such as Payment Card Industry compliance.
We measure our data security effectiveness through industry
accepted methods and remediate critical findings. Additionally, we
certify our major technology suppliers and any outsourced services
through accepted security certification measures. We maintain and
routinely test backup systems and disaster recovery, along with
external network security penetration testing by an independent
third party as part of our business continuity preparedness. Internet
privacy is a rapidly changing area and we may be subject to future
requirements and legislation that are costly to implement and
negatively impact our results.
While we believe that our security technology and processes are
adequate in preventing security breaches and in reducing cyber
security risks, given the ever-increasing abilities of those intent on
breaching cyber security measures and given our reliance on the
security and other efforts of third-party vendors, the total security
effort at any point in time may not be completely effective, and any
such security breaches and cyber incidents could adversely affect
our business. Failure of our systems, including failures due to cyber-
attacks that would prevent the ability of systems to function as
intended, could cause transaction errors, loss of customers and sales,
and could have negative consequences to us, our employees,
2014 ANNUAL REPORT
7
BUILD-A-BEAR WORKSHOP, INC. and those with whom we do business. Any security breach involving
the misappropriation, loss, or other unauthorized disclosure of
confidential information by us could also severely damage our
reputation, expose us to the risks of litigation and liability, and harm
our business. While we carry insurance that would mitigate the losses
to an extent, such insurance may be insufficient to compensate us for
potentially significant losses.
Our Web sites, including those for children, allow social interaction
between users. We currently obtain and retain personal information
about our Web site users, store shoppers and loyalty program
members. In addition, we obtain personal information about our
guests as part of their registration in our Find-A-Bear® identification
system. Federal, state and foreign governments have enacted or
may enact laws or regulations regarding the collection and use of
personal information, with particular emphasis on the collection
of information regarding minors. Such regulation may also include
enforcement and redress provisions.
We have a stringent, comprehensive privacy policy covering the
information we collect from our guests and have established security
features to protect our guest database and Web sites. While we
have implemented programs and procedures designed to protect
the privacy of people, including children, from whom we collect
information, and our Web sites are designed to be fully compliant
with the Federal Children’s Online Privacy Protection Act, there can
be no assurance that such programs will conform to all applicable
laws or regulations. If we fail to fully comply, we may be subjected
to liability and damage to our reputation. In addition, because our
guest database primarily includes personal information of young
children and young children frequently interact with our Web sites,
we are potentially vulnerable to charges from parents, children’s
organizations, governmental entities, and the media of engaging in
inappropriate collection, distribution or other use of data collected
from children. Additionally, while we have security features and chat
monitoring, our security measures may not protect users’ identities
and our online safety measures may be questioned which may result
in negative publicity or a decrease in visitors to our site. If site users
act inappropriately or seek unauthorized contact with other users of
the site, it could harm our reputation and, therefore, our business and
we could be subject to liability.
If we are unable to increase our total and comparable store sales,
our results of operations and financial condition could be adversely
affected.
Our consolidated comparable store sales increased by 1.6% in 2014
and 5.1% in 2013 following a multi-year decline. We believe the
principal factors that will affect comparable store results include the
following:
• the continuing appeal of our concept;
• the effectiveness of our marketing efforts to attract new and
repeat guests;
• consumer confidence and general economic conditions;
• the impact of changes in governmental policies on consumer
sentiment and discretionary spending levels;
• the impact of store closures, relocations and openings in existing
markets;
• our ability to anticipate and to respond, in a timely manner, to
consumer trends;
• the continued introduction and expansion of our merchandise
offerings;
• mall traffic;
• competition for product offerings including in the online space;
• the impact of updates to our brand appearance and our store
design;
• the timing and frequency of national media appearances and
other public relations events; and
• weather conditions.
As a result of these and other factors, we may not be able to achieve
comparable stores sales growth in the future. If we are unable to do
so, our results of operations could be significantly harmed and we
may be required to record significant impairment charges.
We may not be able to evolve our store locations to align with market
trends or to effectively manage our overall portfolio of stores which
could adversely affect our ability to grow and could significantly
harm our profitability.
Our future results will largely depend on our ability to optimize store
productivity and profitability by strategically evolving our real estate
portfolio to align with market trends while selectively opening new
locations and systematically refreshing our store base. In 2012, we
announced a plan to reduce our store count in North America and
substantially completed this plan in 2014. From 2012 through 2014, we
closed 61 stores in North America. Our ability to manage our portfolio
of stores in future years and position stores in desirable locations
and operate stores profitably, particularly in multi-store markets, is
a key factor in our ability to achieve sustained profitable growth. We
cannot be certain when or whether desirable locations will become
available, the number of Build-A-Bear Workshop stores that we can
or will ultimately open, or whether any such new or relocated stores
can be profitably operated. We may decide to close other stores in
the future.
In July 2005, we opened a flagship store in New York City. Because
this store has much larger annual sales than our typical mall-based
stores, closing this store could have an adverse impact on our
revenues.
8
B UILD-A-BEAR WORKSHOP, INC.
2014 ANNUAL REPORT Additionally, in 2014 we operated eight stores located within other
retailers’ stores and as such are subject to the operational risks
of these retailers, including but not limited to, ineffective store
operations, labor disputes and negative publicity. If other retailers in
which we have stores are impacted by these factors, it could have a
negative impact on our sales and operating performance.
If we are unable to renew, renegotiate or replace our store leases or
enter into leases for new stores on favorable terms, or if we violate
any of the terms of our current leases, our growth and profitability
could be harmed.
We lease all of our store locations. The majority of our store leases
contain provisions for base rent plus percentage rent based on sales
in excess of an agreed upon minimum annual sales level. A number
of our leases include a termination provision which applies if we do
not meet certain sales levels during a specified period, typically in
the third to fourth year and the sixth to seventh year of the lease,
which may be at either the landlord’s options or ours. Furthermore,
some of our leases contain various restrictions relating to change of
control of our company. Our leases also subject us to risks relating to
compliance with changing mall rules and the exercise of discretion
by our landlords on various matters within the malls. We may not be
able to maintain or obtain favorable locations in desirable malls. The
terms of new leases may not be as favorable, which could cause an
increase in store expenses negatively impacting overall profitability.
If we execute termination rights, we may have expenses and charges
associated with those closures which could negatively impact our
profitability. Additionally, several large landlords dominate the
ownership of prime malls, particularly in the United States and
Canada, and because of our dependence on these landlords for a
substantial number of our locations, any significant erosion in their
financial conditions or our relationships with these landlords could
negatively affect our ability to obtain and retain store locations.
Further landlord consolidation may negatively impact our results of
operations.
Our leases in the United Kingdom and Ireland also typically contain
provisions requiring rent reviews every five years in which the
base rent that we pay is adjusted to current market rates. These
rent reviews require that base rents cannot be reduced if market
conditions have deteriorated but can be changed “upwards only”.
We may be required to pay base rents that are significantly higher
than we have projected. For example, past rent reviews have resulted
in increases as high as 30% in select locations within the United
Kingdom. As a result of these and other factors, we may not be able
to operate our European store locations profitably. If we are unable
to do so, our results of operations and financial condition could be
harmed and we may be required to record significant additional
impairment charges.
In addition, the lease for our store in the Downtown Disney® District
at the Disneyland® Resort in Anaheim, California provides that the
landlord may terminate the lease at any time. As a result, we cannot
be assured that the landlord will not exercise its right to terminate this
lease.
We may not be able to operate our international company-owned
stores profitably.
We currently operate company-owned stores in the United Kingdom,
Canada, Ireland and Denmark. Our future success in international
markets may be impacted by differences in consumer demand,
regulatory and cultural differences, economic conditions, changes in
foreign government policies and regulations and potential restrictions
and costs to convert and repatriate currency, as well as other
risks that we may not anticipate. Brand awareness in international
markets may be lower than in the U.S. and we may face higher labor
and rent costs, as well as different holiday schedules. Although we
have realized benefits from our operations in the United Kingdom
and Ireland, we may be unable to continue to do so on a consistent
basis. In 2013 and 2014, we closed 8 stores in Canada. In 2012, we
recognized an impairment charge on all of the goodwill associated
with our UK acquisition along with the store assets at certain store
locations with poor operating results. In 2010, we closed all three of
our company-owned stores in France as we were unable to operate
them profitably. In February 2015, we opened our first company-
owned store in Denmark.
Additionally, we conduct business globally in many different
jurisdictions with currencies other than U.S. dollars. Our results
could be negatively impacted by changes or fluctuations in currency
exchange rates since we report our consolidated financial results in
U.S. dollars.
Our merchandise is manufactured by foreign manufacturers and
we transact business in various foreign countries; therefore the
availability and costs of our products, as well as our product pricing,
may be negatively affected by risks associated with international
manufacturing and trade and foreign currency fluctuations.
We purchase our merchandise from domestic vendors who contract
with manufacturers in foreign countries, primarily in China. Any event
causing a disruption of imports, including the imposition of import
restrictions or labor strikes or lock-outs, could adversely affect our
business. The flow of merchandise from our vendors could also
be adversely affected by financial or political instability in any of
the countries in which the goods we purchase are manufactured,
especially China, if the instability affects the production or export
of merchandise from those countries. We are subject to trade
restrictions in the form of tariffs or quotas, or both, applicable to the
products we sell as well as to raw material imported to manufacture
those products. Such tariffs or quotas are subject to change.
2014 ANNUAL REPORT
9
BUILD-A-BEAR WORKSHOP, INC. Our compliance with the regulations is subject to interpretation
and review by applicable authorities. Change in regulations or
interpretation could negatively impact our operations by increasing
the cost of and reducing the supply of products available to us. In
addition, decreases in the value of the U.S. dollar against foreign
currencies, particularly the Chinese renminbi, could increase the cost
of products we purchase from overseas vendors. The pricing of our
products in our stores may also be affected by changes in foreign
currency rates and require us to make adjustments which would
impact our revenue and profit in various markets.
We may suffer negative publicity or be sued if the manufacturers of
our merchandise ship any products that do not meet current safety
standards or production requirements or if our products are recalled
or cause injuries.
Although we require our manufacturers to meet our safety standards
and product specifications and submit our products for testing, we
cannot control the materials used by our manufacturers. If one of
these manufacturers ships merchandise that does not meet our
required standards, we could in turn experience negative publicity or
be sued.
Many of our products are used by small children and infants who may
be injured from usage if age grading or warnings are not followed.
We may decide or be required to recall products or be subject to
claims or lawsuits resulting from injuries. For example, we have
voluntarily recalled five products in the past six years due to possible
safety issues. While the vendors have historically reimbursed us for
certain, related expenses, negative publicity in the event of any recall
or if any children are injured from our products could have a material
adverse effect on sales of our products and our business, and related
recalls or lawsuits with respect to such injuries could have a material
adverse effect on our financial position. Additionally, we could incur
fines related to consumer product safety issues from the regulatory
authorities in the countries in which we operate. Although we
currently have liability insurance, we cannot assure you that it would
cover product recalls or related fines, and we face the risk that claims
or liabilities will exceed our insurance coverage. Furthermore, we
may not be able to maintain adequate liability insurance in the future.
We may not be able to operate successfully if we lose key personnel,
are unable to hire qualified additional personnel, or experience
turnover of our management team.
The success of our business depends upon the quality of associates
throughout our organization and our ability to attract and retain
qualified key employees. In June 2013, we hired a new Chief Executive
Officer who replaced our retiring Founder and Chief Executive Bear.
In 2013 and 2014, four other executive officers left the Company, three
executive officers joined the Company and the Company is currently
conducting a search for a new Chief Operations Officer. The success
of our business depends on effective transition of these positions.
During these transitions, organizational changes are likely to occur
and we may not be able to retain key managers or associates. We
may incur expenses related to the transition in these positions that
could negatively impact the profitability of our business. The loss
of certain key employees, our inability to attract and retain other
qualified key employees or a labor shortage that reduces the pool
of qualified candidates could have a material adverse effect on our
business, financial condition and results of operations.
We rely on a few vendors to supply substantially all of our
merchandise, and significant price increases or any disruption in
their ability to deliver merchandise could harm our ability to source
products and supply inventory to our stores.
We do not own or operate any manufacturing facilities. For the
past three years, we purchased between 75% and 80% of our
merchandise from three vendors. These vendors in turn contract
for the production of merchandise with multiple manufacturing
facilities, located primarily in China and, beginning in 2014, in
Vietnam. Our relationships with our vendors generally are on a
purchase order basis and do not provide a contractual obligation
to provide adequate supply or acceptable pricing on a long-term
basis. Our vendors could discontinue sourcing merchandise for us
at any time. If any of our significant vendors were to discontinue
their relationship with us, or if the factories with which they contract
were to suffer a disruption in their production, we may be unable to
replace the vendors in a timely manner, which could result in short-
term disruption to our inventory flow or quality of the inventory as
we transition our orders to new vendors or factories which could, in
turn, disrupt our store operations and have an adverse effect on our
business, financial condition and results of operations. Additionally, in
the event of a significant price increase from these suppliers, we may
not be able to find alternative sources of supply in a timely manner
or raise prices to offset the increases, which could have an adverse
effect on our business, financial condition and results of operations.
If we are unable to effectively manage our international franchises,
attract new franchisees or if the laws relating to our international
franchises change, our growth and profitability could be adversely
affected and we could be exposed to additional liability.
As of January 3, 2015, there were 71 traditional Build-A-Bear
Workshop international franchised stores. We cannot assure you
that our franchisees will be successful in identifying and securing
desirable locations or in operating their stores. International markets
frequently have different demographic characteristics, competitive
conditions, consumer tastes and discretionary spending patterns
than our existing owned and operated markets, which impact the
performance of these stores. Additionally, our franchisees may
experience financing, merchandising and distribution expenses and
challenges that are different from those we currently encounter in
our existing markets. The operations and results of our franchisees
could be negatively impacted by the economic or political factors in
the countries in which they operate or foreign currency fluctuations.
These challenges, as well as others, could have a material adverse
10
B UILD-A-BEAR WORKSHOP, INC.
2014 ANNUAL REPORT effect on our business, financial condition and results of operations.
For example, we have incurred $1.4 million, $1.1 million and $0.2
million of bad debt expense related to receivables from our
franchisees in fiscal 2014, 2013 and 2012, respectively.
The success of our franchising strategy will depend upon our ability
to attract and maintain qualified franchisees with sufficient financial
resources to develop and grow the franchise operation and upon the
ability of those franchisees to successfully develop and operate their
franchised stores. Franchisees may not operate stores in a manner
consistent with our standards and requirements, may not hire and
train qualified managers and other store personnel and may not
operate their stores profitably. As a result, our franchising operations
may not be profitable. Moreover, our brand image and reputation
may suffer. When franchisees perform below expectations we may
transfer those agreements to other parties, take over the operations
directly or discontinue the franchise agreement. Furthermore, the
interests of franchisees might sometimes conflict with our interests.
For example, whereas franchisees are concerned with their individual
business objectives, we are responsible for ensuring the success of
the Build-A-Bear brand and all of our stores.
The laws of the various foreign countries in which our franchisees
operate govern our relationships with our franchisees. These laws,
and any new laws that may be enacted, may detrimentally affect
the rights and obligations between us and our franchisees and could
expose us to additional liability.
We may fail to renew, register or otherwise protect our trademarks
or other intellectual property and may be sued by third parties for
infringement or, misappropriation of their proprietary rights, which
could be costly, distract our management and personnel and which
could result in the diminution in value of our trademarks and other
important intellectual property.
Other parties have asserted in the past, and may assert in the future,
trademark, patent, copyright or other intellectual property rights
that are important to our business. We cannot assure you that others
will not seek to block the use of or seek monetary damages or other
remedies for the prior use of our brand names or other intellectual
property or the sale of our products or services as a violation of their
trademark, patent or other proprietary rights. Defending any claims,
even claims without merit, could be time-consuming, result in costly
settlements, litigation or restrictions on our business and damage our
reputation.
relevant intellectual property or redesign or rename our products or
operations to avoid infringement, our business, financial condition or
results of operations could be harmed. Securing registrations does
not fully insulate us against intellectual property claims, as another
party may have rights superior to our registration or our registration
may be vulnerable to attack on various grounds.
We are subject to risks associated with technology and digital
operations.
Our operations are subject to numerous technology related risks,
including risks related to the failure of the computer systems that
operate our point of sale and inventory systems, Web sites and
mobile sites and their related support systems. We are also subject
to risks related to computer viruses, telecommunications failures,
and similar disruptions. Also, we may require additional capital in the
future to sustain or grow our technological infrastructure and digital
commerce capabilities.
Business risks related to technology and digital commerce include
risks associated with the need to keep pace with rapid technological
change, Internet security risks, risks of system failure or inadequacy,
governmental regulation and legal uncertainties with respect to the
Internet, and collection of sales or other taxes by additional states or
foreign jurisdictions. If any of these risks materializes, it could have a
material adverse effect on our business.
We may suffer negative publicity or be sued if the manufacturers of
our merchandise violate labor laws or engage in practices that our
guests believe are unethical.
We rely on our sourcing personnel to select manufacturers with legal
and ethical labor practices, but we cannot control the business and
labor practices of our manufacturers. If one of these manufacturers
violates labor laws or other applicable regulations or is accused
of violating these laws and regulations, or if such a manufacturer
engages in labor or other practices that diverge from those typically
acceptable in the United States, we could in turn experience negative
publicity or be sued.
Our company-owned distribution center which services the majority
of our stores in North America and our third-party distribution
center providers used in the western United States and Europe may
experience disruptions in their ability to support our stores or they
may operate inefficiently.
In addition, there may be prior registrations or use of intellectual
property in the U.S. or foreign countries for similar or competing
marks or other proprietary rights of which we are not aware. In
all such countries it may be possible for any third party owner of a
national trademark registration or other proprietary right to enjoin
or limit our expansion into those countries or to seek damages for our
use of such intellectual property in such countries. In the event a claim
against us were successful and we could not obtain a license to the
The operation of our stores is dependent on our ability to distribute
merchandise to locations throughout the United States, Canada
and Europe in a timely manner. We have a 350,000-square-foot
distribution center in Groveport, Ohio. We rely on this company-
owned distribution center to receive, store and distribute
merchandise for the majority of our North America stores. We rely
on third parties to manage all of the warehousing and distribution
aspects of our business on the West Coast of the United States
2014 ANNUAL REPORT
11
BUILD-A-BEAR WORKSHOP, INC. and in Europe. Any significant interruption in the operation of the
distribution centers due to natural disasters or severe weather, as
well as events such as fire, accidents, power outages, system failures
or other unforeseen causes could damage a significant portion of our
inventory. These factors may also impair our ability to adequately
stock our stores and could decrease our sales and increase our costs
associated with our supply chain.
Many of our competitors have longer operating histories, significantly
greater financial, marketing and other resources, and greater name
recognition. We cannot assure you that we will be able to compete
successfully with them in the future, particularly in geographic
locations that represent new markets for us. If we fail to compete
successfully, our market share and results of operations could be
materially and adversely affected.
Our profitability could be adversely affected by fluctuations in
petroleum products prices.
The profitability of our business depends to a certain degree
upon the price of petroleum products, both as a component of the
transportation costs for delivery of inventory from our vendors
to our stores and as a raw material used in the production of our
animal skins and stuffing. For example, our results in fiscal 2011 were
impacted by significant increases in fuel surcharges due to higher
petroleum products prices. We are unable to predict what the price
of crude oil and the resulting petroleum products will be in the future.
We may be unable to pass along to our customers the increased
costs that would result from higher petroleum prices. Therefore, any
such increase could have an adverse impact on our business and
profitability.
Our plans to leverage the Build-A-Bear brand to drive strategic
expansion into new sales and profit streams may not be successful.
Our objective to achieve sustained profitable growth depends in part
on our ability to use our brand and existing infrastructure as a base
to drive new lines of business. For example, we currently expect to
re-launch an out-bound licensing program in the future. If we are
unable to develop these new lines of business profitably, we may not
be able to achieve our long-term objectives.
Our market share may be adversely impacted at any time by a
significant variety of competitive threats.
We operate in a highly competitive environment characterized by low
barriers to entry. We compete against a diverse group of competitors.
Because we are primarily mall-based, we see our competition as
those mall-based retailers that compete for prime mall locations,
including various apparel, footwear and specialty retailers. As a
retailer whose signature product is a stuffed animal that is typically
purchased as a toy or gift, we also compete with big box retailers
and toy stores, as well as manufacturers that sell plush toys. Since
we offer our guests an experience as well as merchandise, we also
view our competition as any company that competes for our guests’
time and entertainment dollars, such as movie theaters, restaurants,
amusement parks and arcades. In addition, there are several small
companies that operate “make your own” teddy bear and stuffed
animal experiences in retail stores and kiosks. Although we believe
that currently none of these companies offers the breadth and depth
of the Build-A-Bear Workshop products and experience, we cannot
assure you that they will not compete directly with us in the future.
12
B UILD-A-BEAR WORKSHOP, INC.
We may suffer negative publicity or a decrease in sales or
profitability if the products from other companies that we sell in our
stores do not meet our quality standards or fail to achieve our sales
expectations.
We may expand our product assortment to include products
manufactured by other companies. If sales of such products do not
meet our expectations or are impacted by competitors’ pricing, we
may have to take markdowns or employ other strategies to liquidate
the product. If other companies do not meet quality or safety
standards or violate any manufacturing or labor laws, we may suffer
negative publicity and may not realize our sales plans.
Poor global economic conditions could have a material adverse
effect on our liquidity and capital resources.
Although we believe that our capital structure and credit facilities
will provide sufficient liquidity, there can be no assurance that our
liquidity will not be affected by changes in the capital markets or that
our capital resources will at all times be sufficient or at an acceptable
cost to satisfy our liquidity needs. Capital market conditions may
affect the renewal or replacement of our credit agreement, which
was originally entered into in 2000 and has been extended annually
since then and currently expires December 31, 2016.
Risks Related to Owning Our Common Stock
Fluctuations in our quarterly results of operations could cause the
price of our common stock to substantially decline.
Retailers generally are subject to fluctuations in quarterly results.
Our operating results for one period may not be indicative of results
for other periods, and may fluctuate significantly due to a variety of
factors, including:
• the profitability of our stores;
• increases or decreases in comparable store sales;
• changes in general economic conditions and consumer spending
patterns;
• seasonal shopping patterns, including whether the Easter holiday
occurs in the first or second quarter and other school holiday
schedules;
• the impact of a 53rd week in our fiscal year which occurs
approximately every six years, including fiscal 2014;
2014 ANNUAL REPORT • the effectiveness of our inventory management;
• limit the right of stockholders to fill vacancies on the board of
• the timing and frequency of our marketing initiatives;
directors;
• changes in consumer preferences;
• the continued introduction and expansion of merchandise
offerings;
• actions of competitors or mall anchors and co-tenants;
• weather conditions;
• the timing of store closures, relocations and openings and related
expenses; and
• the timing and frequency of national media appearances and
other public relations events.
• limit the right of stockholders to act by written consent and to call a
special meeting of stockholders or propose other actions;
• require a higher percentage of stockholders than would otherwise
be required to amend, alter, change or repeal our bylaws and
certain provisions of our certificate of incorporation; and
• authorize the issuance of preferred stock with any voting rights,
dividend rights, conversion privileges, redemption rights and
liquidation rights and other rights, preferences, privileges, powers,
qualifications, limitations or restrictions as may be specified by our
board of directors.
If our future quarterly results fluctuate significantly or fail to meet the
expectations of the investment community, then the market price of
our common stock could decline substantially.
Fluctuations in our operating results could reduce our cash flow and
we may be unable to repurchase shares at all or at the times or in the
amounts we desire or the results of the share repurchase program
may not be as beneficial as we would like.
In February 2015, our Board of Directors implemented a $10 million
share repurchase program, after terminating the previously existing
share repurchase plan under which we had repurchased 6.2
million shares of our common stock for an aggregate price of $46.2
million since February 2007. The new program does not require
the Company to repurchase any specific number of shares of our
common stock, and may be modified, suspended or terminated at
any time without prior notice. Shares repurchased under the program
will be subsequently retired. If our cash flow decreases as a result
of decreased sales, increased expenses or capital expenditures or
other uses of cash, we may not be able to repurchase shares of our
common stock at all or at times or in the amounts we desire. As a
result, the results of the share repurchase program may not be as
beneficial as we would like.
Our certificate of incorporation and bylaws and Delaware law
contain provisions that may prevent or frustrate attempts to replace
or remove our current management by our stockholders, even if such
replacement or removal may be in our stockholders’ best interests.
Our basic corporate documents and Delaware law contain provisions
that might enable our management to resist a takeover. These
provisions:
• restrict various types of business combinations with significant
stockholders;
• provide for a classified board of directors;
• limit the right of stockholders to remove directors or change the
size of the board of directors;
These provisions may:
• discourage, delay or prevent a change in the control of our
company or a change in our management, even if such change
may be in the best interests of our stockholders;
• adversely affect the voting power of holders of common stock; and
• limit the price that investors might be willing to pay in the future for
shares of our common stock.
ITEM 1B. UNRESOLVED STAFF COMMENTS
Not applicable.
ITEM 2. PROPERTIES
Stores
We lease all of our store locations. As of January 3, 2015, we operated
324 retail stores located primarily in major malls throughout the
United States, Canada, Puerto Rico, the United Kingdom and Ireland
in our Retail segment. Our leases in the United Kingdom and Ireland
typically have rent reviews every five years in which the base rental
rate is adjusted to current market rates if they are higher than the
original rent agreed.
Non-Store Properties
In addition to leasing all of our store locations, we own a warehouse
and distribution center in Groveport, Ohio, which is utilized primarily
by our Retail segment. The facility is approximately 350,000
square feet and includes our web fulfillment site. We also lease
approximately 59,000 square feet for our corporate headquarters in
St. Louis, Missouri which houses our corporate staff, our call center
and our on-site training facilities. The lease was amended, effective
January 1, 2014 with a five-year term. In the United Kingdom, we lease
approximately 2,500 square feet for our regional headquarters in
Windsor, England. The lease commenced in August 2003 and can be
terminated at any time by either party giving notice of termination six
months prior to cancellation.
2014 ANNUAL REPORT
13
BUILD-A-BEAR WORKSHOP, INC. ITEM 3. LEGAL PROCEEDINGS
From time to time we are involved in ordinary routine litigation typical
for companies engaged in our line of business. We are involved in
several court actions seeking to enforce our intellectual property
rights or to determine the validity and scope of the proprietary rights
of others. As of the date of this Annual Report on Form 10-K, we are
not involved in any pending legal proceedings that we believe would
be likely, individually or in the aggregate, to have a material adverse
effect on our financial condition or results of operations.
ITEM 4. MINE SAFETY DISCLOSURE
Not applicable
14
B UILD-A-BEAR WORKSHOP, INC.
2014 ANNUAL REPORT PART II
ITEM 5. MARKET FOR REGISTRANT’S COMMON EQUITY,
RELATED STOCKHOLDER MATTERS AND ISSUER
PURCHASES OF EQUITY SECURITIES
Our common stock is listed on the New York Stock Exchange (NYSE)
under the symbol “BBW.” Our common stock commenced trading on
the NYSE on October 28, 2004. The following table sets forth the high
and low sale prices of our common stock for the periods indicated.
First Quarter
Second Quarter
Third Quarter
Fourth Quarter
Fiscal 2014
Fiscal 2013
High
Low
High
Low
9.49 $
7.30 $
5.49 $
3.70
15.43 $
9.34 $
7.10 $
4.90
14.53 $
10.07 $
7.39 $
6.07
21.22 $
12.17 $
10.35 $
6.97
$
$
$
$
As of March 13, 2015, the number of holders of record of the
Company’s common stock totaled approximately 2,883.
Performance Graph
The following performance graph compares the 60-month
cumulative total stockholder return of our common stock, with the
cumulative total return on the Russell 2000® Index and an SEC-
defined peer group of companies identified as SIC Code 5600-5699
(the “Peer Group”). The Peer Group consists of companies whose
primary business is the operation of apparel and accessory retail
stores. Build-A-Bear Workshop is not strictly a merchandise retailer
and there is a strong interactive, entertainment component to our
Issuer Purchase of Equity Securities
business which differentiates us from retailers in the Peer Group.
However, in the absence of any other readily identifiable peer group,
we believe the use of the Peer Group is appropriate.
The performance graph starts on January 2, 2010 and ends on
January 2, 2015, the last trading day prior to January 3, 2015, the
end of our fiscal 2014. The graph assumes that $100 was invested on
January 4, 2010 in each of our common stock, the Russell 2000 Index
and the Peer Group, and that all dividends were reinvested.
These indices are included only for comparative purposes as
required by SEC rules and do not necessarily reflect management’s
opinion that such indices are an appropriate measure of the relative
performance of our common stock. They are not intended to forecast
the possible future performance of our common stock.
Build-A-Bear Workshop, Inc
Russell 2000
SIC Codes 5600-5699
$450
$400
$350
$300
$250
$200
$150
$100
$50
$0
1/2/10
100.00
100.00
100.00
1/1/11
156.24
126.86
128.92
12/31/11
12/29/12
12/28/13
173.01
121.56
146.37
79.96
138.56
174.42
158.28
195.89
223.27
1/3/15
390.80
204.94
242.14
*
$100 invested on January 2, 2010 in stock or index, including reinvestment
of dividends.
Period
Sep. 28, 2014 – Oct. 25, 2014
Oct. 26, 2014 – Nov. 22, 2014
Nov. 23, 2014 – Jan. 3, 2015
Total
(a)
Total Number of Shares
(or Units) Purchased (1)
(b)
Average Price Paid Per Share
(or Unit)
11,875
-
705
12,580
$
$
$
$
12.23
-
19.89
12.66
(c)
Total Number of Shares
(or Units) Purchased as Part
of Publicly Announced
Plans or Programs (2)
11,875
-
-
11,875
$
$
$
$
(d)
Maximum Number
(or Approximate
Dollar Value) of Shares (or
Units) that May Yet
Be Purchased Under the
Plans or Programs (2)
3,782,779
3,782,779
3,782,779
(1)
Includes shares of our common stock delivered to us in satisfaction of the tax withholding obligation of holders of restricted shares which vested during the quarter. Our
equity incentive plans provide that the value of shares delivered to us to pay the withholding tax obligations is calculated at the closing trading price of our common stock
on the date the relevant transaction occurs.
(2) On February 25, 2015, we announced the termination of the share repurchase program that was adopted in 2008 and adopted a new repurchase program (the “2015
Share Repurchase Program”) which authorizes us to repurchase up to $10 million of our common stock until March 31, 2016, subject to further extension by the Board. Under
the 2015 Share Repurchase Program, we currently intend to purchase up to $10 million of our common stock in the open market (including through 10b5-1 trading plans),
through privately negotiated transactions, or through an accelerated repurchase transaction. The primary source of funding is expected to be cash on hand. The timing
and amount of share repurchases, if any, will depend on price, market conditions, applicable regulatory requirements, and other factors. The program does not require the
Company to repurchase any specific number of shares, and may be modified, suspended or terminated at any time without prior notice. Shares repurchased under the
program will be subsequently retired. As of March 13, 2015, we had approximately $9.0 million of availability under the program.
2014 ANNUAL REPORT
15
BUILD-A-BEAR WORKSHOP, INC.
Recent Sales of Unregistered Securities
There were no sales of unregistered securities during the past
three years.
Dividend Policy
No dividends were paid in 2014, 2013 or 2012. We anticipate that we
will retain any future earnings to support operations, to finance the
growth and development of our business and to repurchase shares
of our common stock from time to time and we do not expect, at
this time, to pay cash dividends. Any future determination relating
to our dividend policy will be made at the discretion of our board of
directors and will depend on a number of factors, including future
earnings, capital requirements, financial conditions, future prospects
and other factors that the board of directors may deem relevant.
Additionally, under our credit agreement, we are prohibited from
declaring dividends without the prior consent of our lender, subject
to certain exceptions, as described in “Management’s Discussion and
Analysis of Financial Condition and Results of Operations — Liquidity
and Capital Resources.”
ITEM 6. SELECTED FINANCIAL DATA
Throughout this Annual Report on Form 10-K, we refer to our fiscal years ended January 3, 2015, December 28, 2013, December 29, 2012,
December 31, 2011 and January 1, 2011, as fiscal years 2014, 2013, 2012, 2011 and 2010, respectively. Our fiscal year consists of 52 or 53 weeks,
and ends on the Saturday nearest December 31 in each year. The 2014 fiscal year included 53 weeks and fiscal years 2013, 2012, 2011, and 2010
included 52 weeks. All of our fiscal quarters presented in this Annual Report on Form 10-K included 13 weeks, with the exception of the fourth
quarter of fiscal 2014, which included 14 weeks. When we refer to our fiscal quarters, or any three month period ending as of a specified date, we
are referring to the 13-week or 14-week period prior to that date.
The following table sets forth, for the periods and dates indicated, our selected consolidated financial and operating data. The balance sheet
data for fiscal 2014 and 2013 and the statement of operations and other financial data for fiscal 2014, 2013 and 2012 are derived from our audited
financial statements included elsewhere in this Annual Report on Form 10-K. The balance sheet data for fiscal 2012, 2011 and 2010, and the
statement of operations and other financial data for fiscal 2011 and 2010 are derived from our audited consolidated financial statements that
are not included in this Annual Report on Form 10-K. You should read our selected consolidated financial and operating data in conjunction with
our consolidated financial statements and related notes and with “Management’s Discussion and Analysis of Financial Condition and Results of
Operations” appearing elsewhere in this Annual Report on Form 10-K.
(Dollars in thousands, except share, per share,
per store and per gross square foot data)
2014
2013
2012
2011
2010
Fiscal Year
Statement of operations data:
Total revenues
Costs and expenses:
Cost of merchandise sold
Selling, general and administrative
Goodwill impairment
Interest expense (income), net
Total costs and expenses
Loss before income taxes
Income tax expense (benefit)
Net income (loss)
Earnings (loss) per common share:
Basic
Diluted
$
392,354
$
379,069
$
380,941
$
394,375 $
401,452
211,832
164,445
-
53
376,330
16,024
1,662
220,738
160,708
-
(259 )
381,187
(2,118)
(6 )
230,181
165,516
33,670
3
429,370
(48,429)
866
234,227
162,881
-
(81)
397,027
(2,652)
14,410
14,362
$
(2,112)
$
(49,295)
$
(17,062) $
239,556
164,618
-
(250)
403,924
(2,472)
(2,576)
104
0.82
0.81
$
$
(0.13)
(0.13)
$
$
(3.02)
(3.02)
$
$
(0.98) $
(0.98) $
0.01
0.01
$
$
$
Shares used in computing common per share amounts:
Basic
Diluted
16,908,001
17,133,811
16,465,138
16,465,138
16,331,672
16,331,672
17,371,315
17,371,315
18,601,465
18,653,012
16
B UILD-A-BEAR WORKSHOP, INC.
2014 ANNUAL REPORT
Selected Financial Data (continued)
(Dollars in thousands, except share, per share,
per store and per gross square foot data)
Other financial data:
Retail gross margin ($) (1)
Retail gross margin (%) (1)
Capital expenditures, net (2)
Depreciation and amortization
Cash flow data:
Cash flows provided by operating activities
Cash flows used in investing activities
Cash flows (used in) provided by financing activities
Store data (3):
Number of stores at end of period
North America - Traditional
North America - Non-traditional
Total North America
Europe - Traditional
Europe - Non-traditional
Total Europe
Total stores
Square footage at end of period (4)
North America - Traditional
North America - Non-traditional
Total North America
Europe - Traditional
Europe - Non-traditional
Total Europe
Total square footage
Average net retail sales per store: (5) (9)
North America
Europe
Net retail sales per gross square foot: (9)
North America (6)
Europe (7)
Consolidated comparable store sales change (%) (8) (9)
Balance sheet data:
Cash and cash equivalents
Working capital
Total assets
Total stockholders' equity
$
$
$
$
$
$
£
$
£
$
2014
2013
2012
2011
2010
Fiscal Year
176,838
$
153,477
$
145,687
$
154,468 $
155,128
45.6%
41.1%
38.9%
39.9%
10,890
$
19,362
$
17,268
$
12,248 $
18,128
19,216
21,422
24,232
34,884
(11,789)
(1,783)
$
$
$
19,058
(19,362)
132
$
$
$
16,542
(15,096)
(2,902)
$
$
$
17,234
$
(13,318) $
(15,811) $
245
20
265
57
2
59
324
688,633
37,309
725,942
82,863
1,926
84,789
810,731
253
10
263
58
2
60
323
716,098
19,507
735,605
84,933
1,926
86,859
822,464
283
8
291
58
2
60
351
805,770
12,610
818,380
84,405
1,926
86,331
904,711
287
11
298
56
2
58
356
829,449
18,956
848,405
81,705
2,206
83,911
932,316
1,158
809
$
£
409
$
567 £
1.6%
$
£
$
£
1,080
755
381
525
5.1%
1,003
736
$
£
350
$
511
£
(3.3)%
1,021
810
$
£
354 $
562 £
(2.1)%
40.1%
14,649
26,976
22,021
(13,766)
(7,216)
290
15
305
52
2
54
359
841,600
32,950
874,550
75,588
2,206
77,794
952,344
1,030
790
356
551
(2.0)%
65,389
$
44,665
$
45,171
$
46,367 $
46,691
212,054
97,625
30,353
195,611
84,390
30,503
192,102
83,137
37,610
241,571
129,243
58,755
51,671
275,794
157,713
(1) Retail gross margin represents net retail sales less cost of retail merchandise
sold, which excludes cost of wholesale merchandise sold. Retail gross margin
percentage represents retail gross margin divided by net retail sales.
(2) Capital expenditures consist of leasehold improvements, furniture and fixtures,
land, buildings, computer equipment and software purchases, as well as
trademarks, intellectual property and deferred leasing fees.
(6) Net retail sales per gross square foot in North America represents net retail
sales from stores open throughout the entire period in North America divided
by the total gross square footage of such stores.
(7) Net retail sales per selling square foot in Europe represents net retail sales from
stores open throughout the entire period in Europe divided by the total selling
square footage of such stores.
(3) Excludes our web stores. North American stores are located in the United
(8) Comparable store sales percentage changes are based on net retail sales.
States, Canada and Puerto Rico. In Europe, stores are located in the United
Kingdom, Ireland and, prior to 2011, France.
Stores are considered comparable beginning in their thirteenth full month of
operation.
(4) Square footage for stores located in Europe is estimated selling square footage.
(5) Average net retail sales per store represents net retail sales only from stores
open throughout the entire period in North America divided by the total number
of such stores.
(9) Excludes our web stores and temporary and seasonal locations.
2014 ANNUAL REPORT
17
BUILD-A-BEAR WORKSHOP, INC.
ITEM 7. MANAGEMENT’S DISCUSSION AND ANALYSIS
OF FINANCIAL CONDITION AND RESULTS
OF OPERATIONS
The following Management’s Discussion and Analysis of Financial
Condition and Results of Operations contains forward-looking
statements that involve risks and uncertainties. Our actual results may
differ materially from the results discussed in the forward-looking
statements. Factors that might cause such a difference include, but
are not limited to, those discussed in “Risk Factors” and elsewhere in
this Annual Report on Form 10-K. The following section is qualified in
its entirety by the more detailed information, including our financial
statements and the notes thereto, which appears elsewhere in this
Annual Report on Form 10-K.
Overview
We are the only global company that offers an interactive “make
your own stuffed animal” retail entertainment experience under
the Build-A-Bear Workshop brand, in which our guests stuff, fluff,
dress, accessorize and name their own teddy bears and other
stuffed animals. As of January 3, 2015, we operated 324 Company-
owned stores and had 71 franchised stores operating in international
locations under the Build-A-Bear Workshop brand. In addition
to our stores, we sell our products on our e-commerce Web sites,
buildabear.com and buildabear.co.uk.
We operate in three segments that share the same infrastructure,
including management, systems, merchandising and marketing, and
generate revenues as follows:
• Retail – Company-owned retail stores located in the United States,
Canada, Puerto Rico, the United Kingdom and Ireland, and two
web stores;
• International Franchising – Other international stores operated
under franchise agreements; and
• Commercial – Transactions with other business partners, mainly
comprised of wholesale product sales and licensing our intellectual
property, including entertainment properties, for third-party use.
Selected financial data attributable to each segment for fiscal 2014,
2013 and 2012, are set forth in Note 16 to our consolidated financial
statements included elsewhere in this Annual Report on Form 10-K.
For a discussion of the key trends and uncertainties that have
affected our revenues, income and liquidity, see the “— Revenues,”
“— Costs and Expenses” and “— Stores” subsections of this Overview,
along with the “Risk Factors” and “Results of Operations”.
We believe that we have an appealing retail store concept that, for
North American stores open for the entire year, averaged $1.2 million
in fiscal 2014, $1.1 million in fiscal 2013, and $1.0 million in fiscal 2012 in
net retail sales per store. Consolidated store contribution consists of
store location net retail sales less cost of product, marketing and store
related expenses. Non-store general and administrative expenses are
18
B UILD-A-BEAR WORKSHOP, INC.
excluded as are our web stores, locations not open for the full fiscal
year and deferred revenue adjustments. See “— Non-GAAP Financial
Measures” for a reconciliation of store contribution to net income
(loss). Store contribution as a percent of store location net retail sales
was 16.3% for fiscal 2014, 12.1% for fiscal 2013 and 8.6% for fiscal 2012.
Consolidated net income (loss) as a percentage of total revenues was
3.7% for fiscal 2014, (0.6)% for fiscal 2013, (12.9)% for fiscal 2012.
We believe that our 2014 improvement is a result of the successful and
consistent implementation of our key strategies of optimizing real
estate, resetting the consumer value equation and rationalizing our
expense structure. For the fiscal year, we improved North American
sales per square foot to $409, expanded consolidated retail gross
margin by 450 basis points and reduced the number of unprofitable
stores in North America to less than 2%. Our 2013 performance
demonstrated progress on our turnaround plan and our objective
to achieve sustainable, long-term profitability as we hired a new
chief executive, executed a significant real estate strategy and
implemented stringent cost controls throughout the organization. In
2012, our results were negatively impacted by the declining sales in
the UK. In North America, the 2012 results reflected the early results of
turnaround efforts, increased costs for marketing, store remodels and
openings and store closings.
Our 2015 plan builds on the progress we made in 2014 and 2013 in
implementing our key strategies, with a combination of continuous
improvement of these initiatives and strategic expansion into additive
opportunities. We plan to continue to improve our real estate model
through selective new high-potential openings, a systematic refresh
of our store base and strategic international expansion. We plan to
continue to drive core consumer business and strategically expand
our business with consumers over 12 years old. We expect to do this
more profitably as we continue to improve the value engineering of
products and implementing new systems that facilitate sales growth
and increase efficiency. Additionally, we intend to develop more
proprietary products along with re-launching an out-bound licensing
program.
We ended fiscal 2014 with no borrowings under our bank loan
agreement and with $65.4 million in cash and cash equivalents after
investing $10.9 million in capital projects. Throughout the year, we
spent $3.4 million repurchasing shares of our common stock.
Following is a description and discussion of the major components of
our statement of operations:
Revenues
Net retail sales: Net retail sales are revenues from retail sales
(including our web store and other non-store locations), are net of
discounts, exclude sales tax, include shipping and handling costs billed
to customers, and are recognized at the time of sale. Revenues from gift
cards are recognized at the time of redemption. Our guests use cash,
checks, gift cards and third party credit cards to make purchases. We
classify stores as new, non-comparable and comparable stores. Stores
2014 ANNUAL REPORT enter the comparable store calculation in their thirteenth full month of
operation. Our web store and temporary and seasonal locations are not
included in our comparable store calculations. Non-comparable stores
also result from a store relocation or remodel that results in a significant
change in square footage or temporary closure. The net retail sales for
that location are excluded from comparable store sales calculations
until the thirteenth full month of operation after the date of the change.
We have a loyalty program with a frequent shopper reward feature,
the Stuff Fur Stuff® club. Members of the program receive one point
for every dollar spent and receive awards after reaching certain point
thresholds. On a quarterly basis, an estimate of the obligation related
to the program, based on actual points, awards outstanding and
historical point conversion and award redemption patterns, is recorded
as an adjustment to the deferred revenue liability and net retail sales.
As the awards can be earned or redeemed at any of our store locations,
we account for changes in the deferred revenue account at the total
company level only. Therefore, when we refer to net retail sales by
location, such as comparable stores or new stores, these amounts do
not include any changes in deferred revenue. See “-Critical Accounting
Estimates” for additional details on the accounting for the deferred
revenue related to our customer loyalty program.
We use net retail sales per square foot and comparable store sales as
performance measures for our business. The following table details net
retail sales per square foot for the periods presented:
Net retail sales per gross square foot -
North America (1) (2)
Net retail sales per selling square foot -
Europe (2) (3)
Fiscal
2014
Fiscal
2013
Fiscal
2012
$ 409
$
381
$ 350
£ 567
£ 525
£
511
(1)
(2)
(3)
Net retail sales per gross square foot in North America represents net retail
sales from stores open throughout the entire period in North America divided by
the total gross square footage of such stores.
Excludes our web stores and temporary and seasonal locations.
Net retail sales per selling square foot in Europe represents net retail sales from
stores open throughout the entire period in Europe divided by the total selling
square footage of such stores.
The percentage increase (or decrease) in comparable store sales for
the periods presented below is as follows:
Comparable store sales change -
North America (%) (1) (2)
Comparable store sales change -
Europe (%) (1) (2)
Comparable store sales change -
Consolidated (%) (1) (2)
Fiscal
2014
Fiscal
2013
Fiscal
2012
1.4%
5.7%
(2.0)%
2.3%
2.9%
(8.4)%
1.6%
5.1%
(3.3)%
(1)
Comparable store sales percentage changes are based on net retail sales and
stores are considered comparable beginning in their thirteenth full month of
operation.
(2) Excludes our web stores and temporary and seasonal locations.
Fiscal 2014 consolidated comparable store sales for the full year are
compared to the 53-week period ended January 4, 2014. We believe
the increase in comparable store sales for fiscal 2014 was primarily
driven by:
• High-impact product launches supported by well-executed,
elevated marketing programs which led to robust sales of key
licensed products, continued strength in our core collections and
successful proprietary launches;
• Improvement in key operational levers as we saw increases in
dollars per transaction, units per transaction and average unit
selling price for the year; and
• Strategic store closures, primarily in North American multi-store
markets, which have transferred approximately 15% of their sales
to remaining stores in the market.
• Additionally, we believe fiscal 2014 was negatively impacted by a
decrease in traffic partially attributable to the extreme weather
patterns in the first quarter of 2014 in North America and its
lingering effects. In the first quarter of 2014, extreme weather
decreased overall mall traffic for many markets in North America
impacting the retail sector overall. In the second quarter of 2014,
we saw the lingering effect of the first quarter weather patterns as
school vacations were cancelled and the school year was extended
in many markets impacting experiential children’s retail such as
ours whose traffic benefits when kids are out of school. We believe
that consumer traffic in many of the malls in which we operate
stores has decreased from historical levels impacting overall
consumer traffic to our stores.
Fiscal 2013 consolidated comparable store sales for the full year
are compared to the 52 week period ended December 29, 2012.
We attribute the increase in comparable store sales for the period
primarily to the impact of our brand marketing and product
strategies which have improved results in our overall store base and
our real estate optimization strategies which have driven sales in
selective markets impacted by store closures and remodels.
• The growth in our base business accounted for approximately 70%
of the overall comparable store sales increases in 2013 which we
believe were driven by:
• A 30% reduction in discounts in North America which
contributed to higher transaction value in 2013; and
• Our brand building marketing initiatives, including national
television advertising in the United States, along with a
balance of proprietary and licensed product, which we
believe increased traffic to our stores and contributed to an
increase in transactions.
2014 ANNUAL REPORT
19
BUILD-A-BEAR WORKSHOP, INC.
Stores
Company-owned stores: The number of Build-A-Bear Workshop
stores in the United States, Canada, Puerto Rico, the United Kingdom
and Ireland for the last three fiscal years can be summarized as
follows:
Fifty-three Weeks Ended January 3, 2015
December 28,
2013
Opened
Closed
January 3,
2015
253
10
263
58
2
60
323
5
11
16
-
-
-
16
(13)
(1)
(14)
(1)
-
(1)
(15)
245
20
265
57
2
59
324
Fifty-two Weeks Ended December 28, 2013
December 29,
2012
Opened
Closed
December 28,
2013
283
8
291
58
2
60
351
4
5
9
1
-
1
(34)
(3)
(37)
(1)
-
(1)
10
(38)
253
10
263
58
2
60
323
Fifty-two Weeks Ended December 29, 2012
December 31,
2011
Opened
Closed
December 29,
2012
287
11
298
56
2
58
356
2
1
3
2
-
2
5
(6)
(4)
(10)
-
-
-
(10)
283
8
291
58
2
60
351
North America
Traditional
Non-traditional
Europe
Traditional
Non-traditional
Total
North America
Traditional
Non-traditional
Europe
Traditional
Non-traditional
Total
North America
Traditional
Non-traditional
Europe
Traditional
Non-traditional
Total
• We believe that our real estate optimization strategies drove the
remaining 30% of the overall comparable store sales increase in
2013. The real estate optimization plans included selective store
closures, primarily in North American multi-store markets, as well
as updates and remodels of select other stores. These actions
drove a 9% increase in sales per square foot in North America,
reversing a multi-year decline.
Franchise fees: We receive an initial, one-time franchise fee for each
master franchise agreement which is amortized to revenue over the
initial term of the respective franchise agreements, which extend
for periods up to 25 years and include a renewal option if certain
conditions are met. Master franchise rights are typically granted to
a franchisee for an entire country or countries. Continuing franchise
fees are based on a percentage of sales made by the franchisees’
stores and are recognized as revenue at the time of those sales.
Commercial revenue: Commercial revenue includes the company’s
transactions with other businesses, mainly through wholesale and
licensing transactions. Revenue from wholesale product sales
includes revenue from merchandise sold at stores operated by third
parties under licensing agreements. Revenue from licensing activities
is generally based on a percentage of sales made by licensees to
third parties and is recognized at the time the product is shipped
by the licensee or at the point of sale. We have historically entered
into a number of licensing arrangements whereby third parties
manufacture merchandise carrying the Build-A-Bear trademark and
sell it to other retailers.
Costs and Expenses
Cost of merchandise sold and retail gross margin: Cost of
merchandise sold includes the cost of the merchandise, including
royalties paid to licensors of third party branded merchandise;
store occupancy cost, including store depreciation and store
asset impairment charges; cost of warehousing and distribution;
packaging; stuffing; damages and shortages; and shipping and
handling costs incurred in shipment to customers. Retail gross margin
is defined as net retail sales less the cost of retail merchandise sold,
which excludes cost of wholesale merchandise sold.
Selling, general and administrative expense: These expenses
include store payroll and benefits, advertising, credit card fees, store
supplies and preopening expenses as well as central office general
and administrative expenses, including costs for management
payroll, benefits, stock-based compensation, normal store closings,
travel, information systems, accounting, insurance, legal and public
relations. These expenses also include depreciation of central office
assets as well as the amortization of intellectual property and other
assets. Certain store expenses such as store payroll and credit card
fees historically have increased or decreased proportionately with
net retail sales.
20 B UILD-A-BEAR WORKSHOP, INC.
2014 ANNUAL REPORT
During 2015, we expect to open stores in high potential destinations
such as tourist locations, outlet malls and shop-in-shops. In the
second half of 2015, we also expect to begin to systematically refresh
our store base with a new design developed to improve productivity
and our brand look. We plan to update stores primarily in conjunction
with natural lease events including new store openings, relocations
and lease required remodels. We also expect to close select stores in
accordance with natural lease events as an ongoing part of our real
estate management and day-to-day operational plans.
Non-traditional Store Locations: As of January 3, 2015, we had
one location each in a ballpark, a zoo and in Times Square in New
York City. Additionally, we had eight locations located within other
retailers’ stores. Five of these shop-in-shop locations along with
the Times Square location closed in the first week of fiscal 2015 as
planned due to the seasonal nature of the locations. We also operate
temporary stores, which generally have lease terms of six to eighteen
months and are excluded from our traditional store count. These
locations are intended to capitalize on short-term opportunities in
specific locations. As of January 3, 2015, we operated nine temporary
stores.
The distribution of stores among these countries is as follows:
Australia ........................................................................................................................... 16
Germany (1) ....................................................................................................................... 16
Mexico ...............................................................................................................................11
Gulf States (2) .................................................................................................................... 7
Thailand ........................................................................................................................... 6
South Africa ..................................................................................................................... 4
Japan ................................................................................................................................ 2
Norway ............................................................................................................................. 2
Singapore ........................................................................................................................ 2
Sweden ............................................................................................................................. 2
Turkey ................................................................................................................................ 2
Denmark ........................................................................................................................... 1
Total
71
(1) Germany agreement includes Austria and Switzerland
(2) Gulf States agreement includes Kuwait, Bahrain, Qatar, Oman and the United
Arab Emirates
International Franchise Locations: Our first franchisee location was
opened in November 2003. All franchised stores have similar signage,
store layout and merchandise characteristics as our company-owned
stores. As of January 3, 2015, we had 12 master franchise agreements,
which typically grant franchise rights for a particular country or
group of countries, covering an aggregate of 17 countries. The
number of traditional international, franchised stores opened and
closed for the periods presented below are summarized as follows:
In the ordinary course of business, we anticipate signing additional
master franchise agreements in the future and terminating other
such agreements. We believe there is a market potential for
approximately 300 international stores outside of the United States,
Canada, the United Kingdom and Ireland. In 2015, we expect to begin
to leverage the strength in our company-owned stores to expand our
international presence with new and existing franchisees as well as
company-owned stores.
Fiscal Year
2014
2013
2012
Results of Operations
Beginning of period
Opened
Closed
End of period
86
8
(23)
71
91
10
(15)
86
79
17
(5)
91
2014 Overview
Our 2014 performance demonstrated successful and consistent
implementation of key strategies toward our objective to achieve
sustained profitability. Our accomplishments included:
• Increased consolidated comparable store sales of 1.6%, on top of a
5.1% increase in 2013;
• Improved North American store productivity to $409 per square
foot, a 7% increase, on top of a 9% increase in 2013; and
• Expanded retail gross margin of 450 basis points on top of a 220
point expansion in 2013.
In fiscal 2015, we expect to continue to build on these successes to
reach more people, in more places, with more products and do it
more profitably through continued improvement of ongoing initiatives
and strategic expansion into additive areas including expanding
internationally, leveraging e-commerce to target consumers over 12
years old and re-launching an out-bound licensing program.
2014 ANNUAL REPORT
21
BUILD-A-BEAR WORKSHOP, INC.
Results of Operations (continued)
The following table sets forth, for the periods indicated, selected
statement of operations data expressed as a percentage of total
revenues, except where otherwise indicated. Percentages will
not total due to cost of merchandise sold being expressed as
a percentage of net retail sales and commercial revenue and
immaterial rounding:
Revenues:
Net retail sales
Franchise fees
Commercial revenues
Total revenues
Costs and expenses:
Cost of merchandise sold (1)
Selling, general, and administrative
Goodwill impairment
Interest expense (income), net
Total costs and expenses
Income (loss) before income taxes
Income tax expense (benefit)
Net income (loss)
Fiscal
2014
Fiscal
2013
Fiscal
2012
98.8%
98.4%
98.3%
0.6
0.5
0.9
0.6
0.9
0.7
100.0
100.0
100.0
54.3
41.9
-
0.0
95.9
4.1
0.4
3.7
58.8
42.4
-
(0.1)
61.0
43.4
8.8
0.0
100.6
112.7
(0.6)
(0.0)
(0.6)
(12.7)
0.2
(12.9)
Retail gross margin (%) (2)
45.6%
41.1%
38.9%
(1) Cost of merchandise sold is expressed as a percentage of net retail sales and
commercial revenue.
(2) Retail gross margin represents net retail sales less cost of retail merchandise
sold, which excludes cost of wholesale merchandise sold. Retail gross margin
was $176.8 million, $153.5 million and $145.7 million in 2014, 2013 and 2012,
respectively. Retail gross margin percentage represents retail gross margin
divided by net retail sales.
Fiscal Year Ended January 3, 2015 (53 weeks) Compared to
Fiscal Year Ended December 28, 2013 (52 weeks)
Total revenues. Net retail sales were $387.7 million for fiscal 2014,
compared to $373.2 million for fiscal 2013, an increase of $14.5
million. The components of this increase are as follows:
(dollars in millions)
Impact of store closures
Increase in comparable store sales
Increase in non-comparable stores,
primarily remodels and relocations
Increase from new stores
Change in deferred revenue estimate
Increase from non-traditional locations,
including web sales
Impact of foreign currency translation
Fiscal 2014
$ (16.6)
16.4
5.1
4.7
1.7
1.3
1.9
$ 14.5
22 B UILD-A-BEAR WORKSHOP, INC.
Revenue from international franchise fees was $2.5 million for
fiscal 2014 compared to $3.6 million for fiscal 2013. This $1.0 million
decrease was the result of having fewer franchise locations open
throughout the year. Commercial revenue was $2.1 million for fiscal
2014 compared to $2.3 million for fiscal 2013, a decrease of $0.2
million. This decrease was primarily due to an overall decrease in
licensing activity in 2014.
Gross margin. Total gross margin, calculated as net retail sales
and commercial revenues less cost of merchandise sold, was $178.0
million for fiscal 2014 compared to $154.8 million for fiscal 2013, an
increase of $23.2 million, or 15.0%. Retail gross margin increased to
$176.8 million in fiscal 2014 compared to $153.5 million in fiscal 2013,
an increase of $23.4 million, or 15.2%. As a percentage of net retail
sales, retail gross margin increased to 45.6% for fiscal 2014 from 41.1%
for fiscal 2013, an increase of 450 basis points as a percentage of net
retail. This improvement in margin was primarily attributable to 370
points of expansion in merchandise margin and improved efficiencies
in the supply chain. The remaining 80 basis points of expansion came
from leverage on fixed occupancy expenses driven by improved
sales performance, including the impact of the 53rd week, and the
deferred revenue adjustment related to our loyalty program.
Selling, general and administrative. Selling, general and
administrative expenses were $164.4 million for fiscal 2014 as
compared to $160.7 million for fiscal 2013, an increase of $3.7 million,
or 2.3%. As a percentage of total revenues, selling, general and
administrative expenses were 41.9% for fiscal 2014, compared to
42.4% in fiscal 2013. Fiscal 2014 included $2.2 million in management
transition, asset impairment and store closing expenses, compared
to $5.3 million in management transition, asset impairment and store
closing expenses in fiscal 2013. Excluding these costs in both periods,
selling, general and administrative expenses increased 30 basis
points to 41.3% of total revenues in fiscal 2014. The increase in dollars
was driven by increased performance-based compensation and
higher investment in elevated brand marketing.
Interest expense (income), net. Interest expense, net of interest
income, was $0.1 million for fiscal 2014 compared to $0.3 million of
income for fiscal 2013.
Provision for income taxes. Income tax expense was $1.7 million in
fiscal 2014 compared to an income tax benefit of $6,000 in fiscal
2013. The effective rate was 10.4% in 2014 and 0.3% in 2013. The
fluctuation in the effective rate was primarily attributable to state
and withholding taxes, return-to-provision adjustments, adjustments
to tax position reserves and tax expense recorded in foreign
jurisdictions, partially offset by the reversal of valuation allowances
in the U.S. and foreign jurisdictions. See Note 8 - Income Taxes to our
Consolidated Financial Statements for information regarding our
valuation allowances and their impact on the effective tax rate in
fiscal 2014.
2014 ANNUAL REPORT
Interest expense (income), net. Interest income, net of interest
expense, was $0.3 million for fiscal 2013 compared to $3,000 of
expense for fiscal 2012.
Provision for income taxes. Income tax benefit was $6,000 in fiscal
2013 compared to expense of $0.9 million in fiscal 2012. The effective
rate was 0.3% in 2013 and (1.8)% in 2012. The fluctuation in the
effective rate was primarily attributable to benefits resulting from
the favorable resolution of tax matters, the expiration of statutes in
various jurisdictions, and favorable adjustments from the filing of
amended tax returns.
Non-GAAP Financial Measures
We use the term “store contribution” throughout this Annual Report
on Form 10-K. Store contribution consists of income before income
tax expense, interest, general and administrative expense, excluding
income from franchise and commercial activities and contribution
from our web store, locations not open for the full fiscal year and
deferred revenue adjustments. This term, as we define it, may not
be comparable to similarly titled measures used by other companies
and is not a measure of performance presented in accordance
with U.S. generally accepted accounting principles (GAAP). In 2014,
management made the decision to refine our definition of store
contribution to more accurately present store-level profitability
by including all retail locations open for the full year and including
depreciation and amortization of store specific assets. Store
contribution for 2013 and 2012 and the reconciliations of net loss to
store contribution for those years have been changed to be consistent
with the current year presentation.
We use store contribution as a measure of our stores’ operating
performance. Store contribution should not be considered a
substitute for net income, net income per store, cash flows provided
by operating activities, cash flows provided by operating activities
per store, or other income or cash flow data prepared in accordance
with U.S. GAAP.
We believe store contribution is useful to investors in evaluating our
operating performance because it, along with the number of stores in
operation, directly impacts our profitability.
Results of Operations (continued)
Fiscal Year Ended December 28, 2013 (52 weeks) Compared to
Fiscal Year Ended December 29, 2012 (52 weeks)
Total revenues. Net retail sales were $373.2 million for fiscal 2013,
compared to $374.6 million for fiscal 2012, a decrease of $1.4 million.
The components of this decrease are as follows:
(dollars in millions)
Impact of store closures
Increase in comparable store sales
Increase in non-comparable stores, primarily remodels
and relocations
Increase from new stores
Change in deferred revenue estimate
Increase from non-traditional locations,
including web sales
Impact of foreign currency translation
Fiscal 2013
(21.7)
16.3
4.3
1.3
(0.7)
0.2
(1.1)
(1.4)
$
$
Revenue from international franchise fees were $3.6 million for
fiscal 2013 and fiscal 2012. Commercial revenue was $2.3 million in
fiscal 2013 compared to $2.8 million in fiscal 2012, a decrease of $0.5
million. This decrease was primarily due to an overall decrease in
licensing activity in 2013.
Gross margin. Total gross margin, calculated as net retail sales and
commercial revenues less cost of merchandise sold, was $154.8
million for fiscal 2013 compared to $147.2 million for fiscal 2012, an
increase of $7.6 million, or 5.2%. Retail gross margin increased to
$153.5 million in fiscal 2013 compared to $145.7 million in fiscal 2012,
an increase of $7.8 million, or 5.4%. As a percentage of net retail
sales, retail gross margin increased to 41.1% for fiscal 2013 from 38.9%
for fiscal 2012, an increase of 220 basis points. This improvement in
margin was primarily attributable to 160 basis points in improved
leverage on fixed occupancy costs and a 60 basis point improvement
in merchandise margin driven primarily by an increase in average
transaction value.
Selling, general and administrative. Selling, general and
administrative expenses were $160.7 million for fiscal 2013 as
compared to $165.5 million for fiscal 2012, a decrease of $4.8 million,
or 2.9%. As a percentage of total revenues, selling, general and
administrative expenses were 42.4% for fiscal 2013, compared to
43.4% in fiscal 2012. Fiscal 2013 included $5.3 million in management
transition, store closing and asset impairment expenses, compared
to $2.7 million in store closing and asset impairment expenses in
fiscal 2012. Excluding these costs in both periods, selling, general and
administrative expenses improved 170 basis points to 41.0% of total
revenues in fiscal 2013. This improvement was driven by reduced
store payroll, other store expenses and corporate overhead, partially
offset by increases in corporate payroll primarily related to incentive
compensation.
2014 ANNUAL REPORT
23
BUILD-A-BEAR WORKSHOP, INC. Non-GAAP Financial Measures (continued)
The following table sets forth a reconciliation of store contribution to net income for our company-owned stores located in the United States,
Canada and Puerto Rico (North America), stores located in the United Kingdom and Ireland (Europe) and for our consolidated store base (dollars
in thousands):
Net income (loss)
Income tax expense (benefit)
Interest expense (income)
General and administrative expense (1)
Contribution from other retail activities (2)
Other contribution (3)
Store contribution
Total revenues from external customers
Revenues from other retail activities (2)
Other revenues from external customers (4)
Fiscal 2014
Fiscal 2013
North
America
Europe
Total
North
America
Europe
Total
$
12,035
$
2,327
$
14,362
$
(1,953)
$
(159)
$
(2,112)
1,062
9
48,029
(5,693 )
(4,281 )
600
44
5,288
(1,490 )
67
1,662
53
53,317
(7,183 )
(4,214)
241
(172)
47,803
(4,630 )
(5,510 )
(247)
(87)
5,146
(207)
-
(6)
(259)
52,949
(4,837)
(5,510)
$
51,161
$ 310,863
$
$
6,836
$
57,997
$
35,779
81,491
$ 392,354
$ 304,956
$
$
4,446
$
40,225
74,113
$ 379,069
(28,112)
(4,629)
(4,360)
-
(32,472)
(4,629)
(37,886)
(5,896)
(4,077)
-
(41,963)
(5,896)
Store location net retail sales
$
278,122
$
77,131
$ 355,253
$
261,174
$
70,036
$
331,210
Store contribution as a percentage of store location
net retail sales
18.4 %
8.9 %
16.3 %
13.7 %
6.3 %
Total net income (loss) as a percentage of total revenues
3.9 %
2.9 %
3.7 %
(0.6 )%
(0.2 )%
12.1 %
(0.6)%
Net loss
Income tax expense (benefit)
Interest expense (income)
Goodwill impairment (5)
General and administrative expense(1)
Contribution from other retail activities(2)
Other contribution (5)
Store contribution
Total revenues from external customers
Revenues from other retail activities (2)
Other revenues from external customers(4)
Store location net retail sales
Store contribution as a percentage of store location
net retail sales
Total net loss as a percentage of total revenues
Fiscal 2012
North
America
Europe
Total
$
(13,955)
$ (35,340 )
(49,295)
(85 )
63
-
43,975
(2,755 )
(2,487)
$
$
24,756
309,141
$
$
(25,045)
(6,388)
951
(60)
33,670
6,705
(1,017 )
-
4,909
71,800
(4,023 )
-
866
3
33,670
50,680
(3,772 )
(2,487)
29,665
380,941
(29,068)
(6,388)
$
$
$
277,708
$
67,777
$ 345,485
8.9 %
7.2 %
(4.5)%
(49.2)%
8.6 %
(12.9 )%
(1) General and administrative expenses consist of non-store, central office general and administrative functions such as management payroll and related benefits, travel,
information systems, accounting, purchasing and legal costs as well as the depreciation of central office assets as well as the amortization of intellectual property and
other assets, store closing and pre-opening expenses. Certain intercompany charges are included in general and administrative expenses in Europe. General and
administrative expenses also include a central office marketing department, primarily payroll and related benefits expense, but exclude advertising expenses, which are
included in store contribution.
(2) Other retail activities are comprised primarily of our web stores, stores not open for the full year and adjustments to deferred revenue.
(3) Other contribution includes franchising, commercial revenues and intercompany revenues and all expenses attributable to the international franchising and commercial
segments, excluding interest expense/income and income tax expense/benefit. Interest expense/income and income tax expense/benefit related to franchising and
commercial activities are included in their respective captions.
(4) Other revenues from external customers are comprised of international franchising and commercial revenues.
(5) Goodwill impairment represents the write-off of the goodwill associated with the UK reporting unit.
24 B UILD-A-BEAR WORKSHOP, INC.
2014 ANNUAL REPORT
Seasonality and Quarterly Results
The following is a summary of certain unaudited quarterly results of operations data for each of the last two fiscal years.
Fiscal 2014
Fiscal 2013
(Dollars in millions,
except per share data)
First
Quarter
Second
Quarter
Third
Quarter
Fourth
Quarter
First
Quarter
Second
Quarter
Third
Quarter
Fourth
Quarter
Total revenues
Retail gross margin(1)
Net income (loss)
Income (loss) per common share:
Basic
Diluted
Number of stores (end of quarter)
$
97.9
42.1
5.0
0.29
0.29
316
$
76.2
$
29.4
(4.3)
(0.25)
(0.25)
313
86.7
37.4
1.8
0.10
0.10
313
$
131.5
$
104.3
$
81.9
$
67.9
11.8
0.68
0.67
324
42.7
0.0
0.00
0.00
333
29.6
(6.2)
(0.38)
(0.38)
323
84.8
33.5
(1.4)
(0.08)
(0.08)
320
$
108.1
47.7
5.4
0.31
0.31
323
(1) Retail gross margin represents net retail sales less cost of retail merchandise sold.
Our operating results for one period may not be indicative of results
for other periods, and may fluctuate significantly because of a
variety of factors, including, but not limited to: (1) changes in general
economic conditions and consumer spending patterns; (2) increases
or decreases in our comparable store sales; (3) fluctuations in the
profitability of our stores; (4) changes in foreign currency exchange
rates; (5) the timing and frequency of our marketing initiatives,
including national media and other public relations events; (6) the
timing of our store openings and closings and related expenses;
(7) changes in consumer preferences; (8) the effectiveness of our
inventory management; (9) the actions of our competitors or mall
anchors and co-tenants; (10) seasonal shopping patterns and holiday
and vacation schedules; and (11) weather conditions.
The timing of store openings, closures and remodels may result
in fluctuations in quarterly results as a result of the revenues and
expenses associated with each store location. We typically incur most
preopening costs for a new store in the three months immediately
preceding the store’s opening. Expenses related to store closings are
typically incurred in stages: when the decision is made to close the
store, when the closure is communicated to store associates and at
the time of closure.
As a toy retailer, our sales are highest in our fourth quarter, followed
by the first quarter. The timing of holidays and school vacations can
impact our quarterly results. We cannot ensure that this will continue
to be the case. In addition, for accounting purposes, the quarters of
each fiscal year consist of 13 weeks, although we will have a 14-week
quarter approximately once every six years. The 2014 fiscal fourth
quarter had 14 weeks.
Liquidity and Capital Resources
Our cash requirements are primarily for the opening of new stores,
installation and upgrades of information systems and working
capital. Over the past several years, we have met these requirements
through capital generated from cash flow provided by operations.
We have access to additional cash through a revolving line of credit
that has been in place since 2000.
Operating Activities. Cash flows provided by operating activities
were $34.9 million in fiscal 2014, $19.1 million in fiscal 2013 and $16.5
million in fiscal 2012. Cash flows from operating activities increased
in fiscal 2014 as compared to 2013 primarily due to increased store
contribution. Cash flows from operating activities increased in
fiscal 2013 as compared to 2012 primarily due to increased store
contribution partially offset by the timing of inventory receipts and
payments and the increase in receivables.
Investing Activities. Cash flows used in investing activities were
$11.8 million in fiscal 2014, $19.4 million in fiscal 2013 and $15.1
million in fiscal 2012. Cash used in investing activities in 2014 related
primarily to the opening of five new traditional stores and 11 non-
traditional stores, the continued installation and upgrades of central
office information technology systems and the purchase of short-
term investments. Cash used in investing activities in 2013 related
primarily to the continued installation and upgrades of central office
information technology systems, the remodeling or relocation of 20
stores and the opening of nine new locations. Cash used in investing
activities in 2012 related primarily to the continued installation and
upgrades of central office information technology systems, the
opening of five new stores, the remodeling or relocation of 14 stores,
offset by the maturity of short-term investments.
2014 ANNUAL REPORT
25
BUILD-A-BEAR WORKSHOP, INC.
Financing Activities. Financing activities used cash of $1.8 million and
$2.9 million in 2014 and 2012, respectively, and provided cash of $0.1
million in 2013. Purchases of our stock in fiscal 2014, 2013 and 2012
used cash of $3.4 million, $0.2 million and $1.3 million, respectively.
In fiscal 2014 and 2013, cash provided of $1.6 million and $0.3 million,
respectively, resulted from the exercises of employee stock options,
net of shares used for withholding tax payments related to vesting of
restricted stock. No employee stock options were exercised in fiscal
2012; shares used for withholding tax payments related to vesting of
restricted stock used $1.6 million in fiscal 2012.
Capital Resources. As of January 3, 2015, we had a cash balance
of $65.4 million, more than half of which was domiciled outside
of the United States. We also have a line of credit, which we can
use to finance capital expenditures and working capital needs
throughout the year. The bank line provides availability of up to
$35 million. Borrowings under the credit agreement are secured
by our assets and a pledge of 65% of our ownership interest in our
foreign subsidiaries. The credit agreement expires on December
31, 2016 and contains various restrictions on indebtedness, liens,
guarantees, redemptions, mergers, acquisitions or sale of assets,
loans, transactions with affiliates and investments. It also prohibits
us from declaring dividends without the bank’s prior consent, unless
such payment of dividends would not violate any terms of the credit
agreement. We are also prohibited from repurchasing shares of our
common stock unless such repurchase of shares would not violate
any terms of the credit agreement; we may not use the proceeds of
the line of credit to repurchase shares. Borrowings bear interest at
LIBOR plus 1.8%. Financial covenants include maintaining a minimum
tangible net worth, maintaining a minimum fixed charge coverage
ratio (as defined in the credit agreement) and not exceeding a
maximum funded debt to earnings before interest, depreciation and
amortization ratio. As of January 3, 2015: (i) we were in compliance
with these covenants; (ii) there were no borrowings under our line
of credit; (iii) there was a standby letter of credit of approximately
$1.1 million outstanding under the credit agreement. Giving effect to
this standby letter of credit, there was approximately $33.9 million
available for borrowing under the line of credit.
Most of our retail stores are located within shopping malls and all are
operated under leases classified as operating leases. Our leases in
North America typically have a ten-year term and contain provisions
for base rent plus percentage rent based on defined sales levels.
Our leases typically require us to pay personal property taxes, our
pro rata share of real property taxes of the shopping mall, our own
utilities, repairs and maintenance in our store, a pro rata share of the
malls’ common area maintenance and, in some instances, merchant
association fees and media fund contributions. Many of the leases
contain a provision whereby either we or the landlord may terminate
the lease after a certain time, typically in the third or fourth year and
sixth or seventh year of the lease, if a certain minimum sales volume
is not achieved. Many leases contain incentives to help defray the cost
of construction of a new store. Typically, a portion of the incentive
must be repaid to the landlord if we choose to terminate the lease.
In addition, some of these leases contain various restrictions relating
26 B UILD-A-BEAR WORKSHOP, INC.
to change of control of our company. Our leases also subject us to
risks relating to compliance with changing mall rules and the exercise
of discretion by our landlords on various matters, including rights of
termination in some cases. Rents are charged monthly and paid in
advance.
Our leases in the United Kingdom and Ireland typically have terms
of ten to fifteen years and generally contain a provision whereby
every fifth year the rental rate can be adjusted to reflect the current
market rates. The leases typically provide the lessee with the first
right for renewal at the end of the lease. We may also be required
to make deposits and rent guarantees to secure new leases as we
expand. Real estate taxes also change according to government time
schedules to reflect current market rental rates for the locations we
lease. Rents are charged quarterly and paid in advance.
In fiscal 2015, we expect to spend approximately $20 million to $25
million on capital expenditures. Capital spending in fiscal 2014 totaled
$11 million, primarily to support the refresh and repositioning of stores
and investment in infrastructure.
On February 20, 2007, we announced that our board of directors
had authorized a $25 million share repurchase program of our
outstanding common stock. On March 10, 2008, we announced an
expansion of our share repurchase program to $50 million (the
“2008 Share Repurchase Program”). Following a series of annual
extensions, on February 25, 2015, we announced the termination of
the 2008 Share Repurchase Program and adopted a new repurchase
program (the “2015 Share Repurchase Program”) which authorizes
us to repurchase up to $10 million of our common stock until March
31, 2016, subject to further extension by the Board. As of February
25, 2015, under the 2008 Share Repurchase Program, we had
repurchased approximately 6,245,000 shares at an average price
of $7.40 per share for an aggregate amount of $46.2 million, leaving
$3.8 million of availability under the program unused. Under the 2015
Share Repurchase Program, we currently intend to purchase up to $10
million of our common stock in the open market (including through
10b5-1 trading plans), through privately negotiated transactions,
or through an accelerated repurchase transaction. The primary
source of funding has been, and is expected to be, cash on hand.
The timing and amount of share repurchases, if any, will depend
on price, market conditions, applicable regulatory requirements,
and other factors. The 2015 Share Repurchase Program does not
require us to repurchase any specific number of shares, and may be
modified, suspended or terminated at any time without prior notice.
Shares repurchased under the 2015 Share Repurchase Program will
be subsequently retired. As of March 13, 2015, we had repurchased
approximately 50,000 shares at an average price of $19.98 per
share for an aggregate amount of $1.0 million, leaving $9.0 million of
availability under the 2015 Share Repurchase program.
We believe that cash generated from operations and borrowings
under our credit agreement will be sufficient to fund our working
capital and other cash flow requirements for the near future. Our
credit agreement expires on December 31, 2016.
2014 ANNUAL REPORT Off-Balance Sheet Arrangements
None.
Contractual Obligations and Commercial Commitments
Our contractual obligations and commercial commitments include future minimum obligations under operating leases and purchase obligations.
Our purchase obligations primarily consist of purchase orders for merchandise inventory. The future minimum payments for these obligations as
of January 3, 2015 for periods subsequent to this date are as follows:
(In thousands)
Operating lease obligations
Purchase obligations
Total
Payments due by Fiscal Period as of January 3, 2015
Total
2015
2016
2017
2018
2019
Beyond
$
176,117
$ 39,853
$ 30,353
$
23,122
$
17,656
$
15,190
$ 50,020
34,786
34,786
-
-
-
-
-
$ 210,903
$ 74,562
$ 30,353
$
23,122
$
17,656
$
15,190
$ 50,020
Our total liability for uncertain tax positions under the Financial
Accounting Standards Board Accounting Standards Codification
(ASC) section 740-10-25 was $0.7 million as of January 3, 2015.
During the next fiscal year, it is reasonably possible that the
unrecognized tax benefits will be reduced by $0.5 million either
because the positions are sustained on audit or expiration of the
statute of limitations. At this time, we do not expect a significant
payment related to these obligations within the next year. See
Note 8 - Income Taxes to the Consolidated Financial Statements for
additional information.
Inflation
We do not believe that inflation has had a material adverse impact
on our business or operating results during the periods presented. We
cannot assure you, however, that our business will not be affected by
inflation in the future.
Critical Accounting Estimates
The preparation of financial statements in conformity with generally
accepted accounting principles requires the appropriate application
of certain accounting policies, which require us to make estimates
and assumptions about future events and their impact on amounts
reported in our financial statements and related notes. Since future
events and their impact cannot be determined with certainty,
the actual results will inevitably differ from our estimates. Such
differences could be material to the financial statements.
We believe application of accounting policies, and the estimates
inherently required therein, are reasonable. These accounting
policies and estimates are periodically reevaluated, and adjustments
are made when facts and circumstances dictate a change.
Historically, we have found our application of accounting policies to
be appropriate, and actual results have not differed materially from
those determined using necessary estimates.
Our accounting policies are more fully described in Note 2 to our
Consolidated Financial Statements, which appear elsewhere in this
Annual Report on Form 10-K. We have identified the following critical
accounting estimates:
Long-Lived Assets
In accordance with ASC section 360-10-35 we assess the potential
impairment of long-lived assets annually or when events or changes
in circumstances indicate that the carrying value may not be
recoverable. Recoverability is measured by comparing the carrying
amount of an asset, or asset group, to expected future net cash
flows generated by the asset, or asset group. If the carrying amount
exceeds its estimated undiscounted future cash flows, the carrying
amount is compared to its fair value and an impairment charge is
recognized to the extent of the difference, and is included in cost
of merchandise sold as a component of net income (loss) before
income taxes in the Retail segment. Fair value is calculated as the
present value of estimated future cash flows for each asset group.
The calculation of fair value could increase or decrease depending
on changes in the inputs and assumptions used, such as changes in
the financial performance of the asset group, future growth rate and
discount rate.
For purposes of evaluating store assets for impairment, we have
determined that each store location is an asset group. Factors that we
consider important which could individually or in combination trigger
an impairment review include, but are not limited to, the following:
(1) significant underperformance relative to historical or projected
future operating results; (2) significant changes in the manner of our
use of the acquired assets or the strategy for our overall business;
and (3) significant changes in our business strategies and/or negative
industry or economic trends. We assess events and changes in
circumstances or strategy that could potentially indicate that the
carrying value of long-lived assets may not be recoverable as they
occur. Due to the significance of the fourth quarter to individual store
locations, we assess store performance annually, using the full year’s
results. We consider a historical and/or projected negative cash flow
trend for a store location to be an indicator that the carrying value of
that asset group may not be recoverable.
Additionally, we consider a more likely than not assessment that an
individual location will close prior to the end of its lease term as a
triggering event to review the store asset group for recoverability.
These assessments are reviewed on a quarterly basis. Asset
impairment charges resulting from this assessment are included
2014 ANNUAL REPORT
27
BUILD-A-BEAR WORKSHOP, INC.
in selling, general and administrative expenses as a component of
income (loss) before income taxes in the Retail segment. In the event
that we decide to close any or all of these stores in the future, we
may be required to record additional impairments, lease termination
fees, severance and other charges. Impairment losses in the future
are dependent on a number of factors such as site selection and
general economic trends, and thus could be significantly different
than historical results. The assumptions used in future calculations
of fair value may change significantly which could result in further
impairment charges in future periods.
Revenue Recognition
Revenues from retail sales, net of discounts and excluding sales tax,
are recognized at the time of sale. Merchandise returns have not
been significant. Revenues from gift cards are recognized at the
time of redemption. Unredeemed gift cards are included in current
liabilities on the consolidated balance sheets.
We have a customer loyalty program, the Stuff Fur Stuff® club,
whereby guests enroll in the program and receive one point for
every dollar spent. Points accumulate and expire after 12 months
of inactivity. In North America, guests receive a coupon for free
merchandise after reaching 50 points and a $10 reward certificate
for every 100 points earned in a 12 month period. In the UK, guests
receive a £5 certificate for every 50 points they earn. An estimate of
the obligation related to the program, based on historical redemption
patterns, is recorded as deferred revenue and a reduction of net
retail sales.
We assess the adequacy of the deferred revenue liability based upon
our review of point conversion and award redemption patterns at
the end of each fiscal quarter. Due to the estimates involved in these
assessments, adjustments to the historical rates are generally made
no more often than annually in order to allow time for more definite
trends to emerge. Based on this assessment at the end of fiscal 2014,
the deferred revenue liability was adjusted downward by $1.3 million.
Based on this assessment at the end of fiscal 2013 and 2012, the
deferred revenue liability was adjusted downward by $0.1 million and
$0.5 million, respectively, with a corresponding increase to net retail
sales.
The calculation of fair value could increase or decrease depending
on changes in the inputs and assumptions used, specifically, expected
conversion and redemption rates. In order to evaluate the sensitivity
of the estimates used in the recognition of deferred revenue, we
applied a hypothetical increase of 100 bps in the conversion and
redemption rates. Based on the analysis performed as of January 3,
2015, the change in our assumptions would have resulted in a $0.2
million increase in net retail sales.
Income Taxes
We recognize deferred tax assets resulting from tax credit
carryforwards and deductible temporary differences between
taxable income on our income tax returns and income before taxes
under GAAP. Deferred tax assets generally represent future tax
benefits to be received when these carryforwards can be applied
against future taxable income or when expenses previously reported
in our Consolidated Financial Statements become deductible for
income tax purposes. A deferred tax asset valuation allowance is
required when some portion or all of the deferred tax assets may
not be realized. We are required to estimate taxable income in
future years or develop tax strategies that would enable tax asset
realization in each taxing jurisdiction and use significant judgment
to determine whether to record a deferred tax asset valuation
allowance for part or all of a deferred tax asset. We also consider
the weight of all available evidence, both positive and negative, in
assessing the realizability of the deferred tax assets. The need for
a valuation allowance is assessed by tax jurisdiction. We consider
the reversals of existing taxable temporary differences as well as
projections of future taxable income. We consider the future reversals
of existing taxable temporary differences to the extent they were of
the same character as the temporary differences giving rise to the
deferred tax assets. We also consider whether the future reversals
of existing taxable temporary differences will occur in the same
period and jurisdiction as the temporary differences giving rise to the
deferred tax assets.
We have deferred tax assets in the UK and Canada on which we
no longer have recorded a valuation allowance. The realization
of these deferred tax assets is dependent upon the recognition of
future jurisdictional income. Based on the recent historical results,
including three years of cumulative income generated in the UK and
tax planning strategies that will be implemented in Canada, the
Company determined it was more likely than not that the deferred
tax assets would be realized. As of January 3, 2015, we performed
an analysis of all available evidence and continue to maintain a
valuation allowance on most of our domestic deferred tax assets.
Significant judgment is required in evaluating our uncertain tax
positions. We establish accruals for uncertain tax positions when we
believe that the full amount of the associated tax benefit may not be
realized. In the future, if we prevail in matters for which accruals have
been established previously or pay amounts in excess of reserves,
there could be an effect on our income tax provisions in the period in
which such determination is made. Under the Income Taxes topic of
the ASC, in order to recognize an uncertain tax benefit, the taxpayer
must be more likely than not of sustaining the position, and the
measurement of the benefit is calculated as the largest amount that
is more than 50 percent likely to be realized upon resolution of the
benefit. Tax authorities regularly examine the Company’s returns in
the jurisdictions in which the Company does business. Management
regularly assesses the tax risk of the Company’s return filing positions
and believes its accruals for uncertain tax benefits are adequate as
of January 3, 2015.
28 B UILD-A-BEAR WORKSHOP, INC.
2014 ANNUAL REPORT Recent Accounting Pronouncements
In May 2014, the Financial Accounting Standards Board issued ASU
2014-09, Revenue from Contracts with Customers, which will replace
most existing revenue recognition guidance in U.S. GAAP. The core
principle of the ASU is that an entity should recognize revenue
for the transfer of goods or services equal to the amount that it
expects to be entitled to receive for those goods or services. The
ASU requires additional disclosure about the nature, amount, timing
and uncertainty of revenue and cash flows arising from customer
contracts, including significant judgments and changes in judgments.
The ASU will be effective for us beginning January 1, 2017, and
allows for both retrospective and modified retrospective methods
of adoption. We are in the process of determining the method of
adoption and assessing the impact of this ASU on our consolidated
financial statements.
We do not engage in financial transactions for trading or speculative
purposes.
ITEM 8. FINANCIAL STATEMENTS AND SUPPLEMENTARY
DATA
The financial statements and schedules are listed under Item 15(a)
and filed as part of this Annual Report on Form 10-K.
ITEM 9. CHANGES IN AND DISAGREEMENTS WITH
ACCOUNTANTS ON ACCOUNTING AND FINANCIAL
DISCLOSURE
None.
ITEM 7A. QUANTITATIVE AND QUALITATIVE
DISCLOSURES ABOUT MARKET RISK
ITEM 9A. CONTROLS AND PROCEDURES
Our market risks relate primarily to changes in interest rates, and
we bear this risk in two specific ways. First, our revolving credit
facility carries a variable interest rate that is tied to market indices
and, therefore, our results of operations and our cash flows can
be impacted by changes in interest rates. Outstanding balances
under our credit facility bear interest at LIBOR plus 1.8%. We had no
borrowings during fiscal 2014. Accordingly, a 100 basis point change
in interest rates would result in no material change to our annual
interest expense. The second component of interest rate risk involves
the short term investment of excess cash in short term, investment
grade interest-bearing securities. If there are changes in interest
rates, those changes would affect the investment income we earn on
these investments and, therefore, impact our cash flows and results
of operations.
We conduct operations in various countries, which expose us to
changes in foreign exchange rates. The financial results of our
foreign subsidiaries and franchisees may be materially impacted by
exposure to fluctuating exchange rates. Reported sales, costs and
expenses at our foreign subsidiaries, when translated into U.S. dollars
for financial reporting purposes, can fluctuate due to exchange rate
movement. While exchange rate fluctuations can have a material
impact on reported revenues, costs and expenses, and earnings, this
impact is principally the result of the translation effect and does not
materially impact our short-term cash flows.
Although we enter into a significant amount of purchase obligations
outside of the U.S., these obligations are settled primarily in U.S.
dollars and, therefore, we believe we have only minimal exposure
at present to foreign currency exchange risks for our purchase
obligations. Historically, we have not hedged our currency risk and do
not currently anticipate doing so in the future.
Evaluation of Disclosure Controls and Procedures
Our management, with the participation of our Chief Executive
Officer and Chief President Bear and Chief Financial Officer, has
evaluated the effectiveness of our disclosure controls and procedures
(as such term is defined in Rules 13a-15(e) and 15d-15(e) under the
Securities Exchange Act of 1934, as amended (the Exchange Act)),
as of the end of the period covered by this report. Our disclosure
controls and procedures are designed to ensure that information
required to be disclosed by us in the reports filed or submitted under
the Exchange Act is recorded, processed, summarized and reported
within the time periods specified in the SEC’s rules and forms and
is accumulated and communicated to management, including
our certifying officers, as appropriate to allow timely decisions
regarding required disclosure. Based on the foregoing evaluation,
our management, including the Chief Executive Officer and Chief
President Bear and Chief Financial Officer, concluded that our
disclosure controls and procedures were effective as of January 3,
2015, the end of the period covered by this Quarterly Report.
It should be noted that our management, including the Chief
Executive Officer and Chief President Bear and the Chief Financial
Officer, does not expect that our disclosure controls and procedures
or internal controls will prevent all error and all fraud. A control
system, no matter how well conceived or operated, can provide
only reasonable, not absolute, assurance that the objectives of the
control system are met. Further, the design of a control system must
reflect the fact that there are resource constraints, and the benefits
of controls must be considered relative to their costs. Because
of the inherent limitations in all control systems, no evaluation of
controls can provide absolute assurance that all control issues and
instances of fraud, if any, within the Company have been detected.
These inherent limitations include the realities that judgments in
decision-making can be faulty, and that breakdowns can occur
because of simple error or mistake. Additionally, controls can be
circumvented by the individual acts of some persons, by collusion
2014 ANNUAL REPORT
29
BUILD-A-BEAR WORKSHOP, INC. of two or more people, or by management override of the controls.
The design of any system of controls is based in part upon certain
assumptions about the likelihood of future events, and there can be
no assurance that any design will succeed in achieving its stated
goals under all potential future conditions; over time, controls may
become inadequate because of changes in conditions, or the degree
of compliance with the policies or procedures may deteriorate.
Because of the inherent limitations in a cost-effective control system,
misstatements due to error or fraud may occur and not be detected.
Management’s Report on Internal Control Over
Financial Reporting
Our management is responsible for establishing and maintaining
adequate internal control over financial reporting, as defined in
Rule 13a-15(f) under the Securities Exchange Act of 1934. Under the
supervision and with the participation of our management, including
the Chief Executive Officer and Chief President Bear and the Chief
Financial Officer, we conducted an evaluation of the effectiveness
of our internal control over financial reporting as of January 3, 2015.
Our management, with the participation of our Chief Executive
Officer and Chief President Bear and our Chief Financial Officer,
also conducted an evaluation of our internal control over financial
reporting to determine whether any changes occurred during
the period covered by this report that have materially affected,
or are reasonably likely to materially affect, our internal control
over financial reporting. All internal control systems have inherent
limitations, including the possibility of circumvention and overriding
the control. Accordingly, even effective internal control can provide
only reasonable assurance as to the reliability of financial statement
preparation and presentation. Further, because of changes in
conditions, the effectiveness of internal control may vary over time.
In making its evaluation, our management used the criteria set forth
by the Committee of Sponsoring Organizations of the Treadway
Commission (“COSO”) in Internal Control-Integrated Framework
(2013 framework). Based upon this evaluation, our management
has concluded that our internal control over financial reporting as of
January 3, 2015 is effective.
Our independent registered public accounting firm, Ernst & Young
LLP, has audited the effectiveness of our internal control over
financial reporting, as stated in its report which is included herein.
Changes in Internal Control over Financial Reporting
There were no changes in internal control over financial reporting (as
defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) that occurred
during the fiscal 2014 fourth quarter that have materially affected,
or are reasonably likely to materially affect, our internal control over
financial reporting.
Report of Independent Registered Public Accounting Firm
The Board of Directors and Stockholders
Build-A-Bear Workshop, Inc.
We have audited Build-A-Bear Workshop, Inc. and subsidiaries
(collectively, the Company’s) internal control over financial reporting
as of January 3, 2015, based on criteria established in Internal Control
– Integrated Framework issued by the Committee of Sponsoring
Organizations of the Treadway Commission (2013 framework) (the
COSO criteria). The Company's management is responsible for
maintaining effective internal control over financial reporting, and for
its assessment of the effectiveness of internal control over financial
reporting included in the accompanying Management’s Report on
Internal Control over Financial Reporting. Our responsibility is to
express an opinion on the Company’s internal control over financial
reporting based on our audit.
We conducted our audit in accordance with the standards of the
Public Company Accounting Oversight Board (United States). Those
standards require that we plan and perform the audit to obtain
reasonable assurance about whether effective internal control over
financial reporting was maintained in all material respects. Our audit
included obtaining an understanding of internal control over financial
reporting, assessing the risk that a material weakness exists, testing
and evaluating the design and operating effectiveness of internal
control based on the assessed risk, and performing such other
procedures as we considered necessary in the circumstances. We
believe that our audit provides a reasonable basis for our opinion.
A company’s internal control over financial reporting is a process
designed to provide reasonable assurance regarding the reliability
of financial reporting and the preparation of financial statements
for external purposes in accordance with generally accepted
accounting principles. A company’s internal control over financial
reporting includes those policies and procedures that (1) pertain to
the maintenance of records that, in reasonable detail, accurately and
fairly reflect the transactions and dispositions of the assets of the
company; (2) provide reasonable assurance that transactions are
recorded as necessary to permit preparation of financial statements
in accordance with generally accepted accounting principles, and
that receipts and expenditures of the company are being made only
in accordance with authorizations of management and directors
of the company; and (3) provide reasonable assurance regarding
prevention or timely detection of unauthorized acquisition, use, or
disposition of the company’s assets that could have a material effect
on the financial statements.
Because of its inherent limitations, internal control over financial
reporting may not prevent or detect misstatements. Also, projections
of any evaluation of effectiveness to future periods are subject to
the risk that controls may become inadequate because of changes
in conditions, or that the degree of compliance with the policies or
procedures may deteriorate.
30 B UILD-A-BEAR WORKSHOP, INC.
2014 ANNUAL REPORT In our opinion, Build-A-Bear Workshop, Inc. and subsidiaries,
maintained, in all material respects, effective internal control over
financial reporting as of January 3, 2015, based on the COSO criteria.
The information appearing under the caption “Committee Charters,
Corporate Governance Guidelines, Business Conduct Policy and
Code of Ethics” in the Proxy Statement is incorporated by reference in
response to this Item 10.
We also have audited, in accordance with the standards of the
Public Company Accounting Oversight Board (United States), the
consolidated balance sheets of Build-A-Bear Workshop, Inc. and
subsidiaries as of January 3, 2015 and December 28, 2013, and the
related consolidated statements of operations, comprehensive
income (loss), stockholders’ equity, and cash flows for each of the
three years in the period ended January 3, 2015, and our report dated
March 19, 2015, expressed an unqualified opinion thereon.
/s/ Ernst & Young LLP
St. Louis, Missouri
March 19, 2015
ITEM 9B. OTHER INFORMATION
None.
PART III
ITEM 10. DIRECTORS, EXECUTIVE OFFICERS AND
CORPORATE GOVERNANCE
Information concerning directors, appearing under the caption
“Directors”, “The Board of Directors and its Committees”, “Committee
Charters, Corporate Governance Guidelines, Business Conduct
Policy and Code of Ethics” and “Section 16(a) Beneficial Ownership
Reporting Compliance” in our Proxy Statement (the “Proxy
Statement”) to be filed with the SEC in connection with our Annual
Meeting of Shareholders scheduled to be held on May 14, 2015 is
incorporated by reference in response to this Item 10.
Business Conduct Policy
The Board of Directors has adopted a Business Conduct Policy
applicable to our directors, officers and employees, including all
executive officers. The Business Conduct Policy has been posted in
the Investor Relations section of our corporate website at http://
ir.buildabear.com. We intend to satisfy the amendment and waiver
disclosure requirements under applicable securities regulations by
posting any amendments of, or waivers to, the Business Conduct
Policy on our website.
Executive Officers and Key Employees
Sharon Price John, 51, was appointed to the Board of Directors on
June 3, 2013 in connection with her employment as Chief Executive
Officer and Chief President Bear of the Company after being
recommended to our Board by a third-party search firm. From
January 2010 through May 2013, Ms. John served as President of
Stride Rite Children’s Group LLC, a division of Wolverine World
Wide, Inc., which designs and markets footwear for children. From
2002 through 2009, she held positions of broadened portfolio and
increased responsibility at Hasbro, Inc., a multinational toy and
board game company, including as General Manager & Senior Vice
President of its U.S. Toy Division from 2006 to 2008 and General
Manager & Senior Vice President of its Global Preschool unit from
June 2008 through 2009. Ms. John also founded and served as Chief
Executive Officer of Checkerboard Toys, served as Vice President,
U.S. Toy Division with VTech Industries, Inc., and served in a range of
roles at Mattel, Inc. She started her career in advertising, overseeing
accounts such as Hershey’s and the Snickers/M&M Mars business.
Ms. John serves on the Board of Directors of Jack in the Box Inc., a
publicly traded restaurant company.
Gina Collins, 42, joined Build-A-Bear Workshop in January 2014
as Chief Marketing Officer and Brand Bear. Prior to joining the
Company, Ms. Collins was at The Coca-Cola Company from
December 2001 to January 2014 in various senior leadership roles
of increasing responsibility, including Area Vice President, North
America, Entertainment Marketing from April 2012 to January 2014,
Group Director, North America, Strategic Marketing from April 2010
to March 2012, and Global Director, Media and Interactive Marketing
Procurement from January 2008 to March 2010. Before joining The
Coca-Cola Company, Ms. Collins was a Principal/Senior Analyst at
American Management Systems (CapGemini).
Eric Fencl, 52, joined Build-A-Bear Workshop in July 2008 as
Chief Bearrister—General Counsel. In March 2009, he assumed
responsibility for international franchising and human resources.
Effective October 2015 he now holds the title of Chief Administrative
Officer, General Counsel and Secretary, responsible for legal, real
estate and construction. Prior to joining the Company, Mr. Fencl
was Executive Vice President, General Counsel and Secretary
for Outsourcing Solutions Inc., a national accounts receivable
management firm from August 1998 to June 2008. From September
1990 to August 1998, he held legal positions for Monsanto Company,
McDonnell Douglas Corporation and Bryan Cave LLP. Mr. Fencl
began his career in 1984 as an auditor with Arthur Young & Company.
2014 ANNUAL REPORT
31
BUILD-A-BEAR WORKSHOP, INC. Tina Klocke, 55, has been our Chief Operations Bear since March
2009. She served as our Chief Financial Bear from November 1997
until September 2014, our Treasurer from April 2000 until September
2014, and our Secretary from February 2004 until November
2013. Prior to joining the Company, Ms. Klocke was the Controller
for Clayton Corporation, a manufacturing company, where she
supervised all accounting and finance functions as well as human
resources. Prior to joining Clayton Corporation in 1990, she was the
controller for Love Real Estate Company, a diversified investment
management and development firm. Ms. Klocke began her career in
1982 with Ernst & Young LLP. In 2014, Ms. Klocke announced her plans
to leave the Company in the first half of fiscal 2015.
Jennifer Kretchmar, 41, joined Build-A-Bear Workshop in August
2014 as Chief Product Officer and Innovation Bear. Prior to joining
the Company, Ms. Kretchmar was Senior Vice President of Product
and Brand Management with the Stride Rite Children’s Group of
Wolverine World Wide, Inc. where since 2004 she was responsible
for the global product creation strategy for a diverse portfolio of
children’s footwear brands including Stride Rite, Sperry Top- Sider®,
Saucony®, Keds®, Merrell®, Robeez®, Jessica Simpson® and Hush
Puppies®. Before joining Stride Rite, Ms. Kretchmar held positions of
increasing responsibility at The Timberland Company, Goldbug, and
the United States Department of Agriculture Foreign Service.
Voin Todorovic, 40, joined Build-A-Bear Workshop in September 2014
as Chief Financial Officer. Prior to joining the Company, Mr. Todorovic
was employed at Wolverine World Wide, Inc., a leading global
footwear and apparel company, where since September 2013 he
served as the head of finance and operations for its Lifestyle Group
which includes a portfolio of iconic brands such as Sperry Top-Sider®,
Hush Puppies®, Keds®, and Stride Rite®. From 2011 to 2013 he was Vice
President–Finance and Administration of the Stride Rite Children’s
Group business, operating in wholesale, direct to consumer and
international franchising, and from 2010 to 2011 he was Vice President
of the Performance + Lifestyle Group. Prior to his tenure at Wolverine
World Wide he held positions of increasing responsibility at Collective
Brands, Inc. and Payless ShoeSource.
ITEM 11. EXECUTIVE COMPENSATION
The information contained in the sections titled “Executive Compensation” and “Board of Directors Compensation” in the Proxy Statement is
incorporated herein by reference in response to this Item 11.
ITEM 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT AND RELATED STOCKHOLDER
MATTERS
The information contained in the section titled “Security Ownership of Certain Beneficial Owners and Management” in the Proxy Statement is
incorporated herein by reference in response to this Item 12.
Plan Category
Equity compensation plans approved
by security holders
Total
(a)
Number of securities to be issued
upon exercise of outstanding options,
warrants and rights
(b)
Weighted-average exercise price of
outstanding options, warrants and
rights
(c)
Number of securities remaining
available for future issuance under
equity compensation plans (excluding
securities reflected in column (a))
$
$
714,451
714,451
8.14
8.14
$
$
1,323,925
1,323,925
ITEM 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS, AND DIRECTOR INDEPENDENCE
The information contained in the section titled “Related Party Transactions” in the Proxy Statement is incorporated herein by reference in
response to this Item 13.
ITEM 14. PRINCIPAL ACCOUNTANT FEES AND SERVICES
The information contained in the section titled “Principal Accountant Fees” and “Policy Regarding Pre-Approval of Services Provided by the
Independent Registered Public Accounting Firm” in the Proxy Statement is incorporated herein by reference in response to Item 14.
32 B UILD-A-BEAR WORKSHOP, INC.
2014 ANNUAL REPORT
PART IV
ITEM 15. EXHIBITS AND FINANCIAL STATEMENT SCHEDULES
(a)(1) Financial Statements
The financial statements and schedules set forth below are filed on the indicated pages as part of this Annual Report on Form 10-K.
Report of Independent Registered Public Accounting Firm
Consolidated Balance Sheets as of January 3, 2015 and December 28, 2013
Consolidated Statements of Operations for the fiscal years ended January 3, 2015, December 28, 2013 and December 29, 2012
Consolidated Statements of Comprehensive Income (Loss) for the fiscal years ended January 3, 2015,
December 28, 2013 and December 29, 2012
Consolidated Statements of Stockholders’ Equity for the fiscal years ended January 3, 2015, December 28, 2013 and December 29, 2012
Consolidated Statements of Cash Flows for the fiscal years ended January 3, 2015, December 28, 2013 and December 29, 2012
Notes to Consolidated Financial Statements
Schedule II - Valuation and Qualifying Accounts
Report of Independent Registered Public Accounting Firm
The Board of Directors and Stockholders
Build-A-Bear Workshop, Inc.
Page
33
34
35
36
36
37
38
49
We have audited the accompanying consolidated balance sheets of Build-A-Bear Workshop, Inc. and subsidiaries (collectively, the Company) as
of January 3, 2015 and December 28, 2013, and the related consolidated statements of operations, comprehensive income (loss), stockholders’
equity, and cash flows for each of the three years in the period ended January 3, 2015. Our audits also included the financial statement
schedule listed in the Index at Item 15(a)(2). These financial statements and schedule are the responsibility of the Company's management. Our
responsibility is to express an opinion on these financial statements and schedule based on our audits.
We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those standards
require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements. An audit
also includes assessing the accounting principles used and significant estimates made by management, as well as evaluating the overall financial
statement presentation. We believe that our audits provide a reasonable basis for our opinion.
In our opinion, the financial statements referred to above present fairly, in all material respects, the consolidated financial position of Build-A-
Bear Workshop, Inc. and subsidiaries at January 3, 2015 and December 28, 2013, and the consolidated results of their operations and their cash
flows for each of the three years in the period ended January 3, 2015, in conformity with U.S. generally accepted accounting principles. Also, in
our opinion, the financial statement schedule, when considered in relation to the basic financial statements taken as a whole, presents fairly in all
material respects the information set forth therein.
We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States), Build-A-Bear
Workshop, Inc. and subsidiaries’ internal control over financial reporting as of January 3, 2015, based on criteria established in Internal Control-
Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission (2013 framework), and our report
dated March 19, 2015 expressed an unqualified opinion thereon.
St. Louis, Missouri
March 19, 2015
/s/ Ernst & Young LLP
2014 ANNUAL REPORT
33
BUILD-A-BEAR WORKSHOP, INC. Build-A-Bear Workshop, Inc. and Subsidiaries
Consolidated Balance Sheets
(Dollars in thousands, except share data)
ASSETS
Current assets:
Cash and cash equivalents
Inventories
Receivables
Prepaid expenses and other current assets
Deferred tax assets
Total current assets
Property and equipment, net
Other intangible assets, net
Other assets, net
Total Assets
LIABILITIES AND STOCKHOLDERS' EQUITY
Current liabilities:
Accounts payable
Accrued expenses
Gift cards and customer deposits
Deferred revenue
Deferred tax liability
Total current liabilities
Deferred franchise revenue
Deferred rent
Other liabilities
Commitments and contingencies
Stockholders' equity:
Preferred stock, par value $0.01, Shares authorized: 15,000,000; No shares issued or
outstanding at January 3, 2015 and December 28, 2013
Common stock, par value $0.01, Shares authorized: 50,000,000; Issued and
outstanding: 17,360,635 and 17,386,920 shares, respectively
Additional paid-in capital
Accumulated other comprehensive loss
Retained earnings
Total stockholders' equity
Total Liabilities and Stockholders' Equity
See accompanying notes to consolidated financial statements.
34 B UILD-A-BEAR WORKSHOP, INC.
January 3,
2015
December 28,
2013
$
65,389 $
$
$
51,939
11,461
15,611
1,378
145,778
62,766
304
3,206
212,054 $
38,107 $
24,058
34,268
2,654
-
99,087
945
13,353
1,044
-
174
69,362
(8,698)
36,787
97,625
$
212,054 $
44,665
50,248
14,542
11,547
81
121,083
70,163
518
3,847
195,611
34,977
16,380
33,786
4,687
900
90,730
905
19,357
229
-
174
69,094
(7,303)
22,425
84,390
195,611
2014 ANNUAL REPORT
Cash and cash equivalents
$
65,389 $
Prepaid expenses and other current assets
ASSETS
Current assets:
Inventories
Receivables
Deferred tax assets
Total current assets
Property and equipment, net
Other intangible assets, net
Other assets, net
Total Assets
LIABILITIES AND STOCKHOLDERS' EQUITY
Current liabilities:
Accounts payable
Accrued expenses
Gift cards and customer deposits
Deferred revenue
Deferred tax liability
Total current liabilities
Deferred franchise revenue
Deferred rent
Other liabilities
Commitments and contingencies
Stockholders' equity:
Preferred stock, par value $0.01, Shares authorized: 15,000,000; No shares issued or
outstanding at January 3, 2015 and December 28, 2013
Common stock, par value $0.01, Shares authorized: 50,000,000; Issued and
outstanding: 17,360,635 and 17,386,920 shares, respectively
Additional paid-in capital
Accumulated other comprehensive loss
Retained earnings
Total stockholders' equity
Total Liabilities and Stockholders' Equity
See accompanying notes to consolidated financial statements.
January 3,
2015
December 28,
2013
$
$
51,939
11,461
15,611
1,378
145,778
62,766
304
3,206
212,054 $
38,107 $
24,058
34,268
2,654
-
99,087
945
13,353
1,044
-
174
69,362
(8,698)
36,787
97,625
$
212,054 $
44,665
50,248
14,542
11,547
81
121,083
70,163
518
3,847
195,611
34,977
16,380
33,786
4,687
900
90,730
905
19,357
229
-
174
69,094
(7,303)
22,425
84,390
195,611
Build-A-Bear Workshop, Inc. and Subsidiaries
Consolidated Statements of Operations
(Dollars in thousands, except share and per share data)
Revenues:
Net retail sales
Franchise fees
Commercial revenue
Total revenues
Costs and expenses:
Cost of merchandise sold
Selling, general and administrative
Goodwill impairment
Interest expense (income), net
Total costs and expenses
Income (loss) before income taxes
Income tax expense (benefit)
Net income (loss)
Income (loss) per common share:
Basic
Diluted
Shares used in computing per common share amounts:
Basic
Diluted
See accompanying notes to consolidated financial statements.
Fiscal Year
2014
2013
2012
$
387,725
$
373,173
$
374,553
2,531
2,098
392,354
211,832
164,445
-
53
376,330
16,024
1,662
14,362
0.82
0.81
$
$
$
3,564
2,332
379,069
220,738
160,708
-
(259)
381,187
(2,118)
(6)
(2,112)
(0.13)
(0.13)
$
$
$
3,598
2,790
380,941
230,181
165,516
33,670
3
429,370
(48,429)
866
(49,295)
(3.02)
(3.02)
16,908,001
17,133,811
16,465,138
16,465,138
16,331,672
16,331,672
$
$
$
2014 ANNUAL REPORT
35
BUILD-A-BEAR WORKSHOP, INC.
Build-A-Bear Workshop, Inc. and Subsidiaries
Consolidated Statements of Comprehensive Income (Loss)
(Dollars in thousands)
Net income (loss)
Foreign currency translation adjustment
Reclass realized gain on liquidation of investment in a foreign entity
Other comprehensive (loss) income
Comprehensive income (loss )
See accompanying notes to consolidated financial statements.
Build-A-Bear Workshop, Inc. and Subsidiaries
Consolidated Statements of Stockholders' Equity
(Dollars in thousands)
Fiscal Year
2014
14,362
(1,395)
-
(1,395 )
12,967
$
$
$
$
2013
2012
(2,112)
$
(49,295)
380
-
380
2,889
(407)
2,482
(1,732)
$
(46,813)
Common Stock
Additional
paid-in capital
Accumulated
other comprehensive
income (loss)
Retained Earnings
Total
$
65,402
$
(10,165)
$
73,832
$
129,243
Balance, December 31, 2011
$
Share repurchase
Stock-based compensation
Shares issued under employee stock plans
Other comprehensive loss
Net loss
Balance, December 29, 2012
Share repurchase
Stock-based compensation
Shares issued under employee stock plans
Other comprehensive income
Net loss
Balance, December 28, 2013
$
Share repurchase
Stock-based compensation
Shares issued under employee stock plans
Other comprehensive income
Net income
174
(4)
-
1
-
-
171
(0)
-
3
-
-
174
(3)
-
3
-
-
(1,343)
3,611
(1,558)
-
-
66,112
(216)
2,849
349
-
-
-
-
-
2,482
-
(7,683)
-
-
-
380
-
-
-
-
-
(49,295)
24,537
-
-
-
-
(2,112)
$
69,094
$
(7,303)
$
22,425
$
(3,361)
2,051
1,578
-
-
-
-
-
(1,395 )
-
-
-
-
-
14,362
Balance, January 3, 2015
$
174
$
69,362
$
(8,698)
$
36,787
$
See accompanying notes to consolidated financial statements.
36 B UILD-A-BEAR WORKSHOP, INC.
(1,347)
3,611
(1,557)
2,482
(49,295)
83,137
(216)
2,849
352
380
(2,112)
84,390
(3,364)
2,051
1,581
(1,395 )
14,362
97,625
2014 ANNUAL REPORT
Build-A-Bear Workshop, Inc. and Subsidiaries
Consolidated Statements of Cash Flows
(in thousands)
Cash flows from operating activities:
Net income (loss)
Adjustments to reconcile net income (loss) to net cash provided by operating activities:
$
14,362
$
(2,112)
$
(49,295)
Fiscal Year
2014
2013
2012
Depreciation and amortization
Stock-based compensation
Deferred taxes
Provision for doubtful accounts
Asset impairment
Trade credit utilization
Loss on disposal of property and equipment
Goodwill impairment
Losses from investment in affiliate
Change in assets and liabilities
Inventories
Receivables
Prepaid expenses and other assets
Accounts payable and accrued expenses
Lease related liabilities
Gift cards and customer deposits
Deferred revenue
Net cash provided by operating activities
Cash flows from investing activities:
Purchases of property and equipment
Purchases of other assets and other intangible assets
Purchases of short term investments
Proceeds from sale or maturity of short term investments
Investment in unconsolidated affiliate
Cash flow used in investing activities
Cash flows from financing activities:
Proceeds from the exercise of employee stock options, net of withholding
tax payments
Purchases of Company's common stock
Cash flow provided by (used in) financing activities
Effect of exchange rates on cash
Net increase (decrease) in cash and cash equivalents
Cash and cash equivalents, beginning of period
Cash and cash equivalents, end of period
Supplemental disclosure of cash flow information:
Net cash paid during the period for income taxes
See accompanying notes to consolidated
18,128
2,051
(2,043 )
1,432
1,107
548
120
-
-
(2,323)
1,411
(3,745)
11,131
(5,986)
645
(1,954)
34,884
(10,790)
(100)
(899 )
-
-
19,216
2,849
76
1,109
1,408
498
715
-
-
(2,987)
(5,836)
2,778
695
(1,863)
2,910
(398)
19,058
(19,055)
(307)
-
-
-
(11,789)
(19,362)
21,422
3,611
109
219
4,486
515
292
33,670
475
5,298
(1,739)
1,263
(2,363)
(3,120)
2,445
(746)
16,542
(16,633)
(635)
-
2,647
(475)
(15,096)
(1,555)
(1,347)
(2,902)
260
(1,196)
46,367
45,171
1,581
(3,364)
(1,783 )
(588)
20,724
44,665
65,389
1,024
$
$
$
$
348
(216)
132
(334)
(506)
45,171
44,665
$
1,113
$
182
2014 ANNUAL REPORT
37
BUILD-A-BEAR WORKSHOP, INC.
Notes to Consolidated Financial Statements
(1) Description of Business and Basis of Preparation
Build-A-Bear Workshop, Inc. (the Company) is a specialty retailer of
plush animals and related products. The Company began operations
in October 1997. The Company sells its products through its 324
company-owned stores operated primarily in leased locations in
malls in the United States, Canada, Puerto Rico, the United Kingdom
and Ireland along with its Web sites. Operations in foreign countries
where the Company does not have company-owned stores are
through franchise agreements.
Reclassifications of prior year amounts related to the presentation
of the provision for doubtful accounts in the statement of cash flows
have been made to conform to current year presentation which do
not impact total net cash provided by operating activities in any
period.
(2) Summary of Significant Accounting Policies
A summary of the Company’s significant accounting policies applied
in the preparation of the accompanying consolidated financial
statements follows:
(a) Principles of Consolidation
The accompanying consolidated financial statements include the
accounts of Build-A-Bear Workshop, Inc. and its wholly-owned
subsidiaries. All significant intercompany accounts are eliminated in
consolidation.
(b) Fiscal Year
The Company operates on a 52- or 53-week fiscal year ending on
the Saturday closest to December 31. The periods presented in these
financial statements are the fiscal years ended January 3, 2015 (fiscal
2014), December 28, 2013 (fiscal 2013) and December 29, 2012 (fiscal
2012). Fiscal 2014 included 53 weeks. Fiscal 2013 and 2012 included
52 weeks. References to years in these financial statements relate to
fiscal years or year ends rather than calendar years.
(c) Cash and Cash Equivalents
Cash and cash equivalents include cash and short-term highly liquid
investments with an original maturity of three months or less held in
both domestic and foreign financial institutions.
The majority of the Company’s cash and cash equivalents exceed
federal deposit insurance limits. The Company has not experienced
any losses in such accounts and management believes that the
Company is not exposed to any significant credit risk on cash and
cash equivalents.
(d) Inventories
Inventories are stated at the lower of cost or market, with cost
determined on an average-cost basis. Inventory includes supplies
of $2.7 million and $2.9 million as of January 3, 2015 and December
28, 2013, respectively. A reserve for estimated shortage is accrued
throughout the year based on detailed historical averages.
38 B UILD-A-BEAR WORKSHOP, INC.
(e) Receivables
Receivables consist primarily of amounts due to the Company in
relation to tenant allowances, wholesale and corporate product
sales, franchisee royalties and product sales, certain amounts due
from taxing authorities and licensing revenue. The Company assesses
the collectability of all receivables on an ongoing basis by considering
its historical credit loss experience, current economic conditions,
and other relevant factors. Based on this analysis, the Company has
established an allowance for doubtful accounts of $3.2 million and
$1.9 million as of January 3, 2015 and December 28, 2013, respectively.
(f) Property and Equipment
Property and equipment consist of leasehold improvements, furniture
and fixtures, computer equipment and software, building and land
and are stated at cost. Leasehold improvements are depreciated
using the straight-line method over the shorter of the useful life of the
assets or the life of the lease which is generally ten years. Furniture
and fixtures and computer equipment are depreciated using the
straight-line method over the estimated service lives ranging from
three to seven years. Computer software is amortized using the
straight-line method over a period of three to five years. New store
construction deposits are recorded at the time the deposit is made
as construction-in-progress and reclassified to the appropriate
property and equipment category at the time of completion of
construction, when operations of the store commence. Maintenance
and repairs are expensed as incurred and improvements are
capitalized. Gains or losses on the disposition of fixed assets are
recorded upon disposal.
(g) Goodwill
Goodwill is tested for impairment annually or more frequently if
events or changes in circumstances indicate that the asset might
be impaired. This testing requires comparison of the carrying
value of the reporting unit to its fair value and a reconciliation to
the Company’s total market capitalization, and when appropriate,
the carrying value of impaired assets is reduced to fair value. The
calculation of fair value requires multiple assumptions regarding
our future operations to determine future cash flows, including but
not limited to, sales volume, margin rates, store growth rates and
discount rates, all of which are Level 3 fair value inputs. In 2012, we
performed our annual evaluation of our goodwill as of December 29,
2012. As a result of the sustained decline in the market price of our
common stock, coupled with the decline in the performance of the UK
reporting unit, we determined that the fair value of the reporting unit,
estimated using a discounted cash flow analysis and reconciled to our
market capitalization, was less than its carrying value. As a result, an
impairment charge of $33.7 million was recorded as a component of
loss before income taxes in the Retail segment. This represented the
entire balance of the Company’s goodwill. There was no goodwill as
of January 3, 2015 and December 28, 2013. This does not change our
long-term outlook for the UK reporting unit.
2014 ANNUAL REPORT Notes to Consolidated Financial Statements (continued)
(h) Other Intangible Assets
Other intangible assets consist primarily of initial costs related to
trademarks and other intellectual property. Trademarks and other
intellectual property represent third-party costs that are capitalized
and amortized over their estimated lives ranging from one to three
years using the straight-line method.
(i) Other Assets
Other assets consist primarily of deferred leasing fees, deferred costs
related to franchise agreements and trade credits. Deferred leasing
fees are initial, direct costs related to the Company’s operating leases
and are amortized over the term of the related leases. Deferred
franchise costs are initial costs related to the Company’s franchise
agreements that are deferred and amortized over the life of the
respective franchise agreement. Amortization expense related to
other assets was $0.2 million, $0.2 million and $0.3 million for 2014,
2013 and 2012, respectively. See Note 6 – Other Non-current Assets
for further discussion regarding trade credits.
(j) Long-lived Assets
Whenever facts and circumstances indicate that the carrying value
of a long-lived asset may not be recoverable, the carrying value
is reviewed. If this review indicates that the carrying value of the
asset will not be recovered, as determined based on projected
undiscounted cash flows related to the asset over its remaining life,
the carrying value of the asset is reduced to its estimated fair value.
See Note 4 – Property and Equipment and Note 6 – Other Non-
current Assets for further discussion regarding the impairment of
long-lived assets.
The calculation of fair value requires multiple assumptions regarding
our future operations to determine future cash flows, including but
not limited to, sales volume, margin rates and discount rates. If
different assumptions were used in the analysis, it is possible that
the amount of the impairment charge may have been significantly
different than what was recorded.
(k) Deferred Rent
Certain of the Company’s operating leases contain predetermined
fixed escalations of minimum rentals during the original lease terms.
For these leases, the Company recognizes the related rental expense
on a straight-line basis over the life of the lease and records the
difference between the amounts charged to operations and amounts
paid as deferred rent. The Company also receives certain lease
incentives in conjunction with entering into operating leases. These
lease incentives are recorded as deferred rent at the beginning of
the lease term and recognized as a reduction of rent expense over
the lease term. In addition, certain of the Company’s leases contain
future contingent increases in rentals. Such increases in rental
expense are recorded in the period that it is probable that store sales
will meet or exceed the specified target that triggers contingent
rental expense.
(l) Franchises
The Company defers initial, one-time nonrefundable franchise
fees and amortizes them over the initial term of the respective
franchise agreements, which extend for periods up to 25 years. The
Company’s obligations under the contract are ongoing and include
operations and product development support and training, generally
concentrated around new store openings. Continuing franchise fees
are recognized as revenue as the fees are earned.
(m) Retail Revenue Recognition
Net retail sales are net of discounts, exclude sales tax, and are
recognized at the time of sale. Shipping and handling costs billed to
customers are included in net retail sales.
Revenues from the sale of gift cards are recognized at the time
of redemption. Unredeemed gift cards are included in gift cards
and customer deposits on the consolidated balance sheets. The
company escheats a portion of unredeemed gift cards according to
the escheatment regulations of the relevant authority that generally
require remittance of the cost of merchandise portion of unredeemed
gift cards over five years old. The difference between the value of
gift cards and the amount escheated is recorded as income in the
consolidated statement of operations.
The Company has a customer loyalty program, the Stuff Fur Stuff
club, whereby guests enroll in the program and receive one point
for every dollar spent and receive awards for various discounts on
future purchases after achieving defined point thresholds. Historical
patterns for points converting into awards and ultimate award
redemption are applied to actual points and awards outstanding
at the respective balance sheet date to calculate the liability and
corresponding adjustment to net retail sales. In 2014, the Company
changed the program to eliminate certain discounts and reduced
its liability by $0.5 million with a corresponding increase to net retail
sales and a $0.4 million increase to net income.
Management reviews these patterns and assesses the adequacy of
the deferred revenue liability at the end of each fiscal quarter. Due
to the estimates involved in these assessments, adjustments to the
historical rates are generally made no more often than annually in
order to allow time for more definite trends to emerge. Based on the
assessment at the end of 2014, 2013 and 2012, the deferred revenue
liability was adjusted downward by $1.3 million, $0.1 million and $0.5
million, respectively, with corresponding increases to net retail sales.
Net income was increased by $1.2 million ($0.07 per diluted share) in
2014 and net loss was decreased by $0.1 million ($0.00 per share) and
$0.5 million ($0.03 per share), in 2013 and 2012, respectively.
(n) Cost of Merchandise Sold
Cost of merchandise sold includes the cost of the merchandise,
including royalties paid to licensors of third party branded
merchandise; store occupancy cost, including store depreciation and
store asset impairment charges; cost of warehousing and distribution;
packaging; stuffing; damages and shortages; and shipping and
handling costs incurred in shipment to customers.
2014 ANNUAL REPORT
39
BUILD-A-BEAR WORKSHOP, INC. Notes to Consolidated Financial Statements (continued)
(o) Selling, General, and Administrative Expenses
Selling, general, and administrative expenses include store payroll
and related benefits, advertising, credit card fees, store supplies
and store closing costs, as well as central office management
payroll and related benefits, travel, information systems, accounting,
insurance, legal, and public relations. It also includes depreciation
and amortization of central office leasehold improvements, furniture,
fixtures, and equipment, as well as amortization of trademarks and
intellectual property.
(p) Store Preopening Expenses
Store preopening expenses, including store set-up, certain labor
and hiring costs, and rental charges incurred prior to store openings
are expensed as incurred and are included in selling, general and
administrative expenses.
(q) Advertising
The costs of advertising and marketing programs are charged to
operations in the first period the program takes place. Advertising
expense was $25.8 million, $23.7 million and $23.0 million for fiscal
years 2014, 2013 and 2012, respectively.
(r) Income Taxes
Income taxes are accounted for using a balance sheet approach
known as the asset and liability method. The asset and liability
method accounts for deferred income taxes by applying the statutory
tax rates in effect at the date of the consolidated balance sheets
to differences between the book basis and the tax basis of assets
and liabilities. Deferred taxes are reported on a jurisdictional basis.
Noncurrent deferred tax assets are included in other assets, net and
noncurrent deferred tax liabilities are included in other liabilities.
Tax positions are reviewed at least quarterly and adjusted as new
information becomes available. The recoverability of deferred tax
assets is evaluated by assessing the adequacy of future expected
taxable income from all sources, including reversal of taxable
temporary differences, forecasted operating earnings and available
tax planning strategies. These estimates of future taxable income
inherently require significant judgment. To the extent it is considered
more likely than not that a deferred tax asset will be not recovered, a
valuation allowance is established.
The Company accounts for its total liability for uncertain tax positions
according to the provisions of ASC section 740-10-25. The Company
recognizes estimated interest and penalties related to uncertain tax
positions in income tax expense. See Note 8—Income Taxes for further
discussion.
(s) Income (Loss) Per Share
Under the two-class method, basic income (loss) per share is
determined by dividing net income or loss allocated to common
stockholders by the weighted average number of common shares
outstanding during the period. In periods of net loss, no effect is given
to the Company’s participating securities as they do not contractually
participate in the losses of the Company. Diluted earnings or loss
40 B UILD-A-BEAR WORKSHOP, INC.
per share reflects the potential dilution that could occur if options to
issue common stock were exercised. In periods in which the inclusion
of such instruments is anti-dilutive, the effect of such securities is not
given consideration.
(t) Stock-Based Compensation
The Company has share-based compensation plans covering the
majority of its management groups and its Board of Directors. The
Company accounts for share-based payments utilizing the fair value
recognition provisions of ASC section 718. The Company recognizes
compensation cost for equity awards over the requisite service period
for the entire award. See Note 12 – Stock Incentive Plans. For fiscal
2014, 2013 and 2012, selling, general and administrative expense
includes $2.1 million, $2.8 million and $3.6 million, respectively, of
stock-based compensation expense.
(u) Comprehensive Income (Loss)
Comprehensive income (loss) is comprised of net income (loss) and
foreign currency translation adjustments.
(v) Deferred Compensation Plan
The Company maintains a Deferred Compensation Plan for the
benefit of certain management employees. The investment funds
offered to the participant generally correspond to the funds offered
in the Company’s 401(k) plan, and the account balance fluctuates
with the investment returns on those funds. The fair value of the
assets, classified as trading securities, and corresponding liabilities
are based on unadjusted quoted market prices for the funds in active
markets with sufficient volume and frequency (Level 1). The current
portions of the assets of the Deferred Compensation Plan and the
related liabilities of $0.3 million as of January 3, 2015 are presented
in prepaid expenses and other current assets and accrued expenses
in the accompanying consolidated balance sheets. The non-current
portions of the assets and the related liabilities of $0.5 million as of
January 3, 2015 are presented in other assets, net and other liabilities
in the accompanying consolidated balance sheets.
(w) Fair Value of Financial Instruments
For purposes of financial reporting, management has determined
that the fair value of financial instruments, including cash and cash
equivalents, receivables, short term investments, accounts payable
and accrued expenses, approximates book value at January 3, 2015
and December 28, 2013.
(x) Use of Estimates
The preparation of the consolidated financial statements requires
management of the Company to make a number of estimates and
assumptions relating to the reported amount of assets and liabilities
and the disclosure of contingent assets and liabilities at the date of
the consolidated financial statements and the reported amounts of
revenues and expenses during the reporting period. The assumptions
used by management in future estimates could change significantly
due to changes in circumstances, including, but not limited to,
challenging economic conditions. Accordingly, future estimates may
change significantly. Significant items subject to such estimates and
2014 ANNUAL REPORT Notes to Consolidated Financial Statements (continued)
assumptions include the valuation of long-lived assets, including
trade credits and deferred income tax assets and the determination
of deferred revenue under the Company’s customer loyalty program.
(y) Sales Tax Policy
The Company’s revenues in the consolidated statement of operations
are net of sales taxes.
(z) Foreign Currency Translation
Assets and liabilities of the Company’s foreign operations with
functional currencies other than the U.S. dollar are translated at the
exchange rate in effect at the balance sheet date, while revenues
and expenses are translated at average rates prevailing during the
years. Translation adjustments are reported in accumulated other
comprehensive income, a separate component of stockholders’
equity. Gains and losses resulting from foreign exchange transactions
are recorded as a component of selling, general and administrative
expenses. Losses in fiscal 2014 were $1.6 million. Foreign exchange
transactional gains and losses were immaterial in 2013 and 2012.
(aa) Investment in Affiliate
The Company holds a minority interest in Ridemakerz, LLC of
approximately 21%, which is accounted for under the equity method.
In 2009, the carrying value of this investment was reduced to $-0-.
No income or loss allocations, impairments or other charges related
to Ridemakerz were recorded in fiscal 2014 or 2013. In 2012, certain
investors exercised a put option on 1.25 million shares, requiring
an additional investment of $0.5 million, which was immediately
impaired and included in selling, general and administrative
expenses as a component of net loss before income taxes in the Retail
segment. Under the current agreements, the Company could, at its
discretion, own up to approximately 28% of fully diluted equity in
Ridemakerz. The Company has no further obligations relating to its
investment in Ridemakerz.
(bb) Recent Accounting Pronouncements
In May 2014, the Financial Accounting Standards Board issued ASU
2014-09, Revenue from Contracts with Customers, which will replace
most existing revenue recognition guidance in U.S. GAAP. The core
principle of the ASU is that an entity should recognize revenue
for the transfer of goods or services equal to the amount that it
expects to be entitled to receive for those goods or services. The
ASU requires additional disclosure about the nature, amount, timing
and uncertainty of revenue and cash flows arising from customer
contracts, including significant judgments and changes in judgments.
The ASU will be effective for the Company beginning January 1,
2017, and allows for both retrospective and modified retrospective
methods of adoption. The Company is in the process of determining
the method of adoption and assessing the impact of this ASU on its
consolidated financial statements.
(3) Prepaid Expenses and Other Assets
Prepaid expenses and other current assets consist of the following
(in thousands):
Prepaid rent
Short-term investments
Other
2014
7,848
$
1,121
6,642
15,611
$
2013
4,608
-
6,939
11,547
$
$
(4) Property and Equipment
Property and equipment consist of the following (in thousands):
Land
Furniture and fixtures
Computer hardware
Building
Leasehold improvements
Computer software
Construction in progress
Less accumulated depreciation
2014
$
2,261
$
39,391
22,720
14,970
119,894
43,540
5,034
247,810
185,044
$
62,766
$
2013
2,261
39,723
21,722
14,970
124,068
42,276
2,655
247,675
177,512
70,163
For 2014, 2013 and 2012, depreciation expense was $17.6 million, $18.6
million and $20.4 million, respectively.
In 2012, the Company made the decision to close a number of stores.
The Company considers a more likely than not assessment that
an individual location will close as a triggering event to review the
store asset group for recoverability. As a result of these reviews, it
was determined that certain stores would not be able to recover the
carrying value of store leasehold improvements through expected
undiscounted cash flows over the shortened remaining life of the
related assets. Accordingly, the carrying value of the assets was
reduced to fair value, calculated as the net present value of estimated
future cash flows for each asset group, and asset impairment
charges of $0.4 million, $1.0 million and $0.9 million were recorded
in 2014, 2013 and 2012, respectively, which are included in selling,
general and administrative expenses as a component of income (loss)
before income taxes in the Retail segment. Any remaining net book
value is depreciated over the shortened expected life. The inputs
used to determine the fair value of the assets are Level 3 fair value
inputs as defined by ASC section 820-10.
The Company reviews the operating performance and forecasts of
future performance for the stores in its Retail segment. If as a result
of that review, it is determined that any stores would not be able to
recover the carrying value of certain store leasehold improvements
through expected undiscounted cash flows over the remaining life
of the related assets, the carrying value of the assets is reduced to
fair value, calculated as the net present value of estimated future
cash flows for each asset group, and asset impairment charges are
2014 ANNUAL REPORT
41
BUILD-A-BEAR WORKSHOP, INC.
(7) Accrued Expenses
Accrued expenses consist of the following (in thousands)
2014
Accrued wages, bonuses and related expenses $
11,858
$
Sales tax payable
Accrued rent and related expenses
Current income taxes payable
7,694
3,365
1,141
2013
9,745
5,979
429
227
$
24,058
$
16,380
(8) Income Taxes
The components of the provision for income taxes are as follows
(in thousands):
2014
2013
2012
Current:
Federal
State
Foreign
Deferred:
Federal
State
Foreign
$
-
$
-
$
304
3,293
-
26
(1,961 )
(68)
6
-
56
-
(6)
$
-
165
790
-
(928)
839
866
Income tax expense (benefit)
$ 1,662
$
A reconciliation between the statutory federal income tax rate and
the effective income tax rate is as follows (in thousands):
Income (loss) before income taxes
$ 16,024
$
(2,118)
$ (48,429)
2014
2013
2012
Statutory federal income tax rate
Income tax expense (benefit)
at statutory federal rate
State income taxes, net of federal tax
benefit
Permanent difference - Goodwill
impairment
Valuation allowance
Effect of lower foreign taxes
Adjustment for unrecognized tax
positions
Other items, net
34%
5,448
34%
34%
(720)
(16,466)
310
-
(5,415 )
(372 )
397
1,294
151
-
386
497
(70)
(250)
124
11,448
4,739
296
(23)
748
866
Income tax expense (benefit)
$ 1,662
$
(6)
$
Effective tax rate
10.4%
0.3%
(1.8)%
Notes to Consolidated Financial Statements (continued)
recorded in cost of merchandise sold as a component of income or
loss before income taxes in the Retail segment. Impairment charges
related to this analysis in 2014 were immaterial. The inputs used to
determine the fair value of the assets are Level 3 fair value inputs
as defined by ASC section 820-10. In the event that we decide to
close any or all of these stores in the future, we may be required
to record additional impairments, lease termination charges,
severance charges and other charges. The Company recorded asset
impairment charges of $0.1 million in the fourth quarter of fiscal 2013
and $1.4 million in the fourth quarter of fiscal 2012.
(5) Other Tangible Assets
Other intangible assets consist of the following (in thousands):
Trademarks and other intellectual property
Less accumulated amortization
Total, net
2014
12,517
12,213
304
$
$
2013
12,389
11,871
518
$
$
Trademarks and intellectual property are amortized over three years.
Amortization expense related to trademarks and intellectual property
was $0.3 million, $0.4 million and $0.7 million in 2014, 2013 and 2012,
respectively.
(6) Other Non-current Assets
In 2010, certain other non-current assets were obtained through a
series of wholesale transactions whereby the Company exchanged
$6.4 million of inventory, at cost, with a third-party vendor for $4.9
million of trade credits and $1.5 million in cash. The transaction was
accounted for based upon the fair values of the assets involved in the
transaction. In accordance with Accounting Standards Codification
(ASC) Section 845-10, in an exchange transaction for trade credits,
the fair value of the asset being surrendered cannot exceed its
carrying value, meaning that the sale of the inventory was recorded
at its cost in the Commercial segment. The trade credits expire in
2015.
The Company evaluated its trade credits to determine if an
impairment existed at January 3, 2015. Based on current utilization
expectations, the Company determined that the full value of the asset
was not recoverable. Accordingly, the carrying value of the trade
credits was reduced to fair value, calculated as the expected present
value of estimated future utilization. An impairment charge of $0.3
million was recorded in the fiscal 2014 fourth quarter and is included
in selling, general and administrative expenses as a component of
income (loss) before income taxes in the Commercial segment. The
inputs used to determine the fair value of the asset are level 3 fair
value inputs as defined by ASC 820-10. As of January 3, 2015 and
December 28, 2013, $0.2 million and $0.7 million, respectively was
included in prepaid expenses and other current assets and $-0-
and $0.4 million, respectively, was included in other assets, net,
related to these credits. Impairment charges of $0.3 million and $2.2
million were recorded in the fourth quarter of fiscal 2013 and 2012,
respectively.
42 B UILD-A-BEAR WORKSHOP, INC.
2014 ANNUAL REPORT
Notes to Consolidated Financial Statements (continued)
Temporary differences that gave rise to deferred tax assets and
liabilities are as follows (in thousands):
2014
2013
Deferred tax assets:
Deferred revenue
Accrued rents
Net operating loss carryforwards
Intangible assets
Deferred compensation
Accrued compensation
Carryforward of tax credits
Receivable and investment
write-offs
Stock compensation
Inventories
Other
Less: Valuation allowance
Total deferred tax assets
Deferred tax liabilities:
Depreciation
Other
Total deferred tax liabilities
$
4,833
$
1,746
613
1,489
1,019
3,058
4,250
1,436
-
661
3,270
22,375
15,572
6,803
(1,021)
(2,975)
(3,996)
Net deferred tax asset
$
2,807
$
4,516
1,682
6,462
1,639
2,040
283
5,453
624
179
414
1,858
25,150
20,987
4,163
(184)
(3,106)
(3,290)
873
As of January 3, 2015, the Company maintained a valuation allowance
on its deferred tax assets of $15.6 million. In fiscal 2014, the Company
generated significant U.S. income and was approximately break-
even on a three-year cumulative pre-tax income (loss) basis in
the U.S. The historical losses are considered a significant piece of
negative evidence and while management believes these losses are
not an indication of continuing operations, ASC 740 requires that
objective historical evidence be given more weight than subjective
evidence, such as forecasts of future income. While the current year
income results are considered positive evidence, the Company does
not believe this positive evidence outweighs the recent losses and as
such, continues to maintain this valuation allowance. The Company
released approximately $4.4 million of U.S. related valuation
allowance in fiscal 2014 consistent with the level of income generated.
In addition to this release of valuation allowance in the U.S., in fiscal
2014, the Company recorded an income tax benefit of $1.1 million
due to reductions in valuation allowances in foreign jurisdictions,
primarily the UK and Canada. The Company reduced the valuation
allowance in the UK and Canada because the weight of evidence
regarding the future realizability of the deferred tax assets had
become predominately positive and realization of the deferred tax
assets was more likely than not. The positive evidence considered
in our assessment of the realizability of the deferred tax assets
included: 1) the generation of positive cumulative income in the
respective UK legal entities for the three-year period ending with
fiscal 2014, and 2) the implementation of tax planning strategies that
would reduce certain management and royalty fees for Canada and
generate increased future income in Canada. The negative evidence
considered included historical losses in certain prior years; however,
the positive evidence outweighed this negative evidence.
The fiscal 2013 income tax provision was impacted by the full
valuation allowance position in most major jurisdictions.
Included in the deferred tax asset is $4.3 million related to tax credits
for which a valuation allowance of $4.3 million has been recorded.
The valuation allowance for the tax credits includes amounts for
which subsequently recognized tax benefits will be applied directly to
contributed capital. The valuation allowance on the U.S. deferred tax
assets will continue to fluctuate as a result of temporary differences
between the financial reporting and tax basis of the assets and
liabilities.
Income taxes and remittance taxes have not been recorded on
approximately $11.0 million of undistributed earnings of foreign
operations of the Company, because the Company intends to reinvest
those earnings indefinitely. It is not practicable to estimate the income
tax liability that might be incurred if such earnings were remitted to
the United States.
As of January 3, 2015, the Company had total unrecognized tax
benefits of $1.0 million compared to $0.7 million as of December 28,
2013. The Company reviews its uncertain tax positions periodically
and accrues interest and penalties accordingly. In fiscal 2014, $0.3
million of interest and penalties were included in the unrecognized
tax benefits, compared to $0.1 million in fiscal 2013.
A reconciliation of the beginning and ending amount of unrecognized
tax benefits is as follows (in thousands):
Balance as of December 29, 2012
Lapse of statute
Audit settlement release
Addition to reserve
Balance as of December 28, 2013
Addition to reserve
Audit settlement release
Lapse of statute
Balance as of January 3, 2015
$
$
185
(139)
(4)
518
560
200
(29)
(12 )
719
As of January 3, 2015, approximately $0.7 million of the unrecognized
tax benefits would impact the Company’s provision for income taxes
and effective tax rate if recognized. Management estimates that it is
reasonably possible that the total amount of uncertain tax benefits
could decrease by as much as $0.5 million within the next 12 months.
2014 ANNUAL REPORT
43
BUILD-A-BEAR WORKSHOP, INC.
Notes to Consolidated Financial Statements (continued)
The Company’s income before income taxes from domestic and
foreign operations (which include the United Kingdom, Canada,
France and Ireland), are as follows (in thousands):
Domestic
Foreign
Total
2014
2013
2012
$
12,973
$
(1,134) $ (11,550)
3,051
(984)
(36,879)
$
16,024
$
(2,118) $ (48,429)
(10) Commitments and Contingencies
(a) Operating Leases
The Company leases its retail stores and corporate offices under
agreements which expire at various dates through 2030. The majority
of leases contain provisions for base rent plus contingent payments
based on defined sales as well as scheduled escalations. Total office
and retail store base rent expense was $46.7 million, $46.5 million
and $48.2 million, and contingent rents were $1.8 million, $1.3 million
and $1.2 million for 2014, 2013 and 2012, respectively.
The following tax years remain open in the Company’s major taxing
jurisdictions as of January 3, 2015:
Future minimum lease payments at January 3, 2015, were as follows
(in thousands):
United States (Federal)
United Kingdom
Canada
Ireland
(9) Long-Term Debt
2011 through 2014
2008 through 2014
2011 through 2014
2007 through 2014
2015
2016
2017
2018
2019
Subsequent to 2019
$
$
39,776
30,353
23,122
17,656
15,190
50,020
176,117
As of January 3, 2015, the Company has a bank line of credit that
provides borrowing capacity of $35 million. Borrowings under
the credit agreement are secured by our assets and a pledge of
65% of the Company’s ownership interest in foreign subsidiaries.
The credit agreement expires on December 31, 2016 and contains
various restrictions on indebtedness, liens, guarantees, redemptions,
mergers, acquisitions or sale of assets, loans, transactions with
affiliates, and investments. It prohibits the Company from declaring
dividends without the bank’s prior consent, unless such payment
of dividends would not violate any terms of the credit agreement.
The Company is also prohibited from repurchasing shares of its
common stock unless such purchase would not violate any terms
of the credit agreement; the Company may not use proceeds of
the line of credit to repurchase shares. Borrowings bear interest at
LIBOR plus 1.8%. Financial covenants include maintaining a minimum
tangible net worth, maintaining a minimum fixed charge coverage
ratio (as defined in the credit agreement) and not exceeding a
maximum funded debt to earnings before interest, depreciation
and amortization ratio. As of January 3, 2015: (i) the Company was
in compliance with these covenants; (ii) there were no borrowings
under the line of credit; and (iii) there was a standby letter of credit
of approximately $1.1 million outstanding under the credit agreement.
Giving effect to this standby letter of credit, there was approximately
$33.9 million available for borrowing under the line of credit.
(b) Litigation
In the normal course of business, the Company is subject to certain
claims or lawsuits. Except as noted below, management is not aware
of any claims or lawsuits that may have a material adverse effect
on the consolidated financial position or results of operations of the
Company.
In the normal course of business, the Company is subject to regular
examination by various taxing authorities for years not closed by
the statute of limitations, including an ongoing customs audit in the
United Kingdom in which the Company is contesting audit findings.
The Company accrues a liability for this type of contingency when
it believes that it is both probable that a liability has been incurred
and that it can reasonably estimate the amount of the loss. In 2012,
the Company received notification from the customs authority
that it intended to make an assessment for unpaid duty, penalties
and interest. The assessment was made in 2013. The Company
has appealed this determination and continues to believe that the
ultimate outcome of these matters will not have a material adverse
impact on the results of operations, liquidity or financial position of
the Company. However, if one or more of these examinations has
an unfavorable resolution, it is possible that the results of operation,
liquidity or financial position of the Company could be materially
affected in any particular period. Since the date of the notification
in the third quarter of fiscal 2012, the Company has been required to
pay the disputed duty, pending resolution of the appeal. As of January
3, 2015, $3.2 million had been paid in respect of the disputed duty and
is included in receivables in the Retail segment.
44 B UILD-A-BEAR WORKSHOP, INC.
2014 ANNUAL REPORT Notes to Consolidated Financial Statements (continued)
(11) Earnings Per Share
The Company uses the two-class method to compute basic and diluted earnings per common share. In periods of net loss, no effect is given to
the Company’s participating securities as they do not contractually participate in the losses of the Company. The following table sets forth the
computation of basic and diluted earnings per share (in thousands, except share and per share data):
NUMERATOR:
Net income (loss) before allocation of earnings to participating securities
$
14,362
$
(2,112)
$
(49,295)
2014
2013
2012
Less: Earnings allocated to participating securities
Net income (loss)
DENOMINATOR:
Weighted average number of common shares outstanding - basic
Dilutive effect of share-based awards:
Weighted average number of common shares outstanding - dilutive
Basic income (loss) per common share attributable to Build-A-Bear Workshop, Inc., stockholders
Diluted income (loss) per common share attributable to Build-A-Bear Workshop, Inc., stockholders
439
13,923
-
(2,112)
-
(49,295)
16,908,001
16,465,138
16,331,672
225,810
-
-
17,133,811
16,465,138
16,331,672
$
$
0.82
0.81
$
$
(0.13)
(0.13)
$
$
(3.02)
(3.02)
In calculating diluted earnings per share for fiscal 2014, 2013 and 2012, options to purchase 44,144; 1,065,012 and 1,155,239, respectively, shares
of common stock were outstanding at the end of the period, but were not included in the computation of diluted earnings per share due to their
anti-dilutive effect under provisions of ASC 260-10.
Due to the net loss in fiscal 2013 and 2012, the denominator for diluted earnings per common share is the same as the denominator for basic
earnings per common share for those periods because the inclusion of stock options and unvested restricted shares would be anti-dilutive.
(12) Stock Incentive Plans
In 2003, the Company adopted the Build-A-Bear Workshop, Inc. 2002 Stock Incentive Plan (the 2002 Plan). In 2004, the Company adopted the
Build-A-Bear Workshop, Inc. 2004 Stock Incentive Plan (the 2004 Plan) which the Company amended and restated in 2009 and 2014 (collectively,
the Plans).
Under the Plans, as amended, from December 29, 2013, up to 1,475,000 shares of common stock, in addition to shares of stock subject to awards
outstanding under the 2002 Plan and the 2004 Plan that may lapse, terminate, be forfeited or otherwise expire were reserved and may be
granted to employees and nonemployees of the Company. The Plans allow for the grant of incentive stock options, nonqualified stock options,
stock appreciation rights and restricted stock. Options granted under the Plans expire no later than 10 years from the date of the grant. The
exercise price of each incentive stock option shall not be less than 100% of the fair value of the stock subject to the option on the date the option
is granted. The exercise price of all options shall be the fair market value on the date of the grant. The vesting provision of individual awards is at
the discretion of the compensation committee of the board of directors and generally ranges from one to four years.
2014 ANNUAL REPORT
45
BUILD-A-BEAR WORKSHOP, INC.
Notes to Consolidated Financial Statements (continued)
(a) Stock Options
The following table is a summary of the balance and activity for the Plans related to stock options for the periods presented:
Outstanding, December 31, 2011
Granted
Exercised
Forfeited
Outstanding, December 29, 2012
Granted
Exercised
Forfeited
Cancelled or expired
Outstanding, December 28, 2013
Granted
Exercised
Forfeited
Canceled or expired
Outstanding, January 3, 2015
Options Exercisable As Of:
January 3, 2015
Number of Shares
1,210,816 $
228
-
55,805
1,155,239
195,512
204,658
39,931
41,150
1,065,012
104,064
351,856
96,019
6,750
714,451 $
Weighted Average
Exercise Price
Weighted
Average Remaining
Contractual Term
Aggregate
Intrinsic Value
(in thousands)
8.49
8.32
-
7.79
8.53
6.56
5.60
8.20
9.10
8.72
9.59
6.64
21.54
8.78
8.14
5.3 $
8,270
443,612 $
8.55
5.0 $
5,295
The expense recorded related to options granted during fiscal 2014
and 2013 was determined using the Black-Scholes option pricing
model and the provisions of Staff Accounting Bulletin (SAB) 107
and 110, which allow the use of a simplified method to estimate the
expected term of “plain vanilla” options. The assumptions used in the
option pricing model during fiscal 2014 were: (a) dividend yield of 0%;
(b) historical volatility of 65%; (c) risk-free interest rates ranging from
1.7% to 2.1%; and (d) an expected life ranging from 6 to 6.25 years. The
grant date fair value of options granted in 2014 was approximately
$0.6 million.
The assumptions used in the option pricing model during fiscal 2013
were: (a) dividend yield of 0%; (b) historical volatility of 65%; (c) risk-
free interest rate of 1.3%; and (d) an expected life of 6.25 years. The
grant date fair value of options granted in 2013 was approximately
$0.7 million. The expense recorded related to options granted during
fiscal 2012 was immaterial.
The total intrinsic value of options exercised in fiscal 2014 and fiscal
2013 was approximately $1.6 million and $0.4 million, respectively. No
options were exercised in 2012. The Company generally issues new
shares to satisfy option exercises.
Shares available for future option, non-vested stock and restricted
stock grants were 1,323,925 and 471,327 at the end of 2014 and 2013,
respectively.
(b) Restricted Stock
Recipients of time-based restricted stock awards have the right to
vote and receive dividends as to all unvested shares. The following
table is a summary of the balance and activity for the Plans related to
unvested restricted stock granted as compensation to employees and
directors for the periods presented:
Number of
Shares
Weighted
Average
Grant Date
Fair Value
Outstanding, December 31, 2011
1,438,131
$
Granted
Vested
Forfeited
Outstanding, December 29, 2012
Granted
Vested
Forfeited
Outstanding, December 28, 2013
Granted
Vested
Forfeited
366,270
874,852
69,224
860,325
321,664
399,405
62,386
720,198
202,274
345,577
157,221
Outstanding, January 3, 2015
419,674
$
5.85
4.97
5.53
6.03
5.78
6.00
5.39
5.78
5.91
10.31
6.25
6.21
7.64
46 B UILD-A-BEAR WORKSHOP, INC.
2014 ANNUAL REPORT
(15) Major Vendors
Three vendors, each of whose primary manufacturing facilities are
located in China, accounted for approximately 75%, 79% and 80% of
inventory purchases in fiscal 2014, 2013 and 2012, respectively.
(16) Segment Information
The Company’s operations are conducted through three operating
segments consisting of retail, international franchising, and
commercial. The retail segment includes the operating activities of
company-owned stores in the United States, Canada, the United
Kingdom and Ireland and other retail delivery operations, including
the Company’s web store, temporary stores and non-traditional store
locations. The international franchising segment includes the licensing
activities of the Company’s franchise agreements with store locations
in Europe, Asia, Australia, Africa, the Middle East and Mexico. The
commercial segment has been established to market the naming
and branding rights of the Company’s intellectual properties for third
party use. The operating segments have discrete sources of revenue,
different capital structures and different cost structures. These
operating segments represent the basis on which the Company’s
chief operating decision maker regularly evaluates the business in
assessing performance, determining the allocation of resources and
the pursuit of future growth opportunities. Accordingly, the Company
has determined that each of its operating segments represent a
separate reportable segment. The reportable segments follow the
same accounting policies used for the Company’s consolidated
financial statements.
Notes to Consolidated Financial Statements (continued)
The vesting date fair value of shares that vested in fiscal 2014, 2013
and 2012 was $3.7 million, $2.2 million and $4.6 million, respectively.
The aggregate unearned compensation expense related to options
and restricted stock was $3.0 million as of January 3, 2015 and is
expected to be recognized over a weighted average period of 1.4
years.
(13) Stockholders’ Equity
The following table summarizes the changes in outstanding shares of
common stock for fiscal 2012, 2013 and 2014:
Shares as of December 31, 2011
Shares issued under employee stock plans, net of shares
withheld in lieu of tax withholding
Repurchase of shares
Shares as of December 29, 2012
Shares issued under employee stock plans, net of shares
withheld in lieu of tax withholding
Repurchase of shares
Shares as of December 28, 2013
Shares issued under employee stock plans, net of shares
withheld in lieu of tax withholding
Repurchase of shares
Shares as of January 3, 2015
Common Stock
17,405,270
29,612
(366,700)
17,068,182
346,271
(27,533)
17,386,920
300,705
(326,990)
17,360,635
(14) Related-Party Transactions
The Company bought fixtures for new stores and furniture for the
corporate offices from a related party. The total payments to this
related party for fixtures and furniture amounted to $0.7 million, $1.3
million and $0.9 million, in fiscal 2014, 2013 and 2012, respectively.
The total amount due to this related party as of January 3, 2015 and
December 28, 2013 was immaterial.
The Company collected $1.2 million, $2.1 million and $2.2 million
in 2014, 2013 and 2012, respectively, from its guests on behalf of
charitable foundations controlled by a member of the Company’s
board of directors and certain executive officers of the Company.
Substantially all of the contributions are collected from guests at the
point of sale via pin pad prompts or as a portion of the proceeds of
specifically identified products. The foundations support a variety of
children’s causes, domestic animal shelters, disaster relief and other
concerns. The foundations distribute grants to qualifying charitable
organizations based upon decisions of their respective contribution
committees most of whose members are employees of the Company.
The total due to the charitable foundations as of January 3, 2015 and
December 28, 2013 was $0.4 million and $0.5 million, respectively.
2014 ANNUAL REPORT
47
BUILD-A-BEAR WORKSHOP, INC.
Notes to Consolidated Financial Statements (continued)
Following is a summary of the financial information for the Company’s reporting segments (in thousands):
Fiscal 2014
Net sales to external customers
$
387,725
$
2,531
$
2,098
$
392,354
Retail
International
Franchising
Commercial
Total
Net income (loss) before income taxes
Capital expenditures
Depreciation and amortization
Fiscal 2013
15,791
10,851
17,981
(454 )
39
147
687
-
-
16,024
10,890
18,128
Net sales to external customers
$
373,173
$
3,564
$
2,332
$
379,069
Net income (loss) before income taxes
Capital expenditures
Depreciation and amortization
Fiscal 2012
(5,028)
19,178
19,016
2,018
184
200
892
-
-
Net sales to external customers
$
374,553
$
3,598
$
2,790
$
Net income (loss) before income taxes
Capital expenditures
Depreciation and amortization
Total Assets as of:
January 3, 2015
December 28, 2013
(49,215)
17,116
21,243
1,993
152
179
(1,207)
-
-
$
$
204,758
186,912
$
$
2,312
2,712
$
$
4,984
5,987
$
$
212,054
195,611
(2,118)
19,362
19,216
380,941
(48,429)
17,268
21,422
The Company’s reportable segments are primarily determined by the types of products and services that they offer. Each reportable segment
may operate in many geographic areas. Revenues are recognized in the geographic areas based on the location of the customer or franchisee.
The following schedule is a summary of the Company’s sales to external customers and long-lived assets by geographic area (in thousands):
Fiscal 2014
Net sales to external customers
Property and equipment, net
Fiscal 2013
Net sales to external customers
Property and equipment, net
Fiscal 2012
Net sales to external customers
Property and equipment, net
For purposes of this table only:
North America (1)
Europe (2)
Other (3)
Total
$
$
$
308,939
$
81,848
$
1,567
$
392,354
56,400
6,366
-
62,766
302,216
$
75,133
$
1,720
$
379,069
62,152
8,011
-
70,163
306,049
$
72,788
$
2,104
$
380,941
61,995
9,464
-
71,459
(1) North America includes the United States, Canada, Puerto Rico and franchise business in Mexico
(2) Europe includes the United Kingdom, Ireland, franchise businesses in Europe
(3) Other includes franchise businesses outside of North America and Europe
48 B UILD-A-BEAR WORKSHOP, INC.
2014 ANNUAL REPORT
Notes to Consolidated Financial Statements (continued)
(17) Subsequent Event
On February 25, 2015, the Company announced the termination of the share repurchase program it adopted in 2008 (2008 Share Repurchase
Program) and adopted a new repurchase program (2015 Share Repurchase Program) which authorizes the Company to repurchase up to $10
million of its common stock until March 31, 2016, subject to further extension by the Board of Directors. As of February 25, 2015, approximately
6,245,000 shares had been repurchased under the 2008 Share Repurchase Program for an aggregate amount of $46.2 million. Under the 2015
Share Repurchase Program, the Company currently intends to purchase up to $10 million of its common stock in the open market (including
through 10b5-1 trading plans), through privately negotiated transactions, or through an accelerated repurchase transaction. The primary source
of funding has been, and is expected to be, cash on hand. The timing and amount of share repurchases, if any, will depend on price, market
conditions, applicable regulatory requirements, and other factors. The 2015 Share Repurchase Program does not require the Company to
repurchase any specific number of shares, and may be modified, suspended or terminated at any time without prior notice. Shares repurchased
under the 2015 Share Repurchase Program will be subsequently retired. As of March 13, 2015, there was approximately $9.0 million of availability
under the program.
(a)(2) Financial Statement Schedules
Schedule II – Valuation and Qualifying Accounts
Deferred Tax Asset Valuation Allowance
Receivables Allowance for Doubtful Accounts
Beginning
Balance
Charged to cost
and Expenses
Deductions (1) (2)
Ending Balance
2014
2013
2012
2014
2013
2012
20,987
20,865
16,126
1,889
1,316
1,800
-
122
4,739
1,432
1,109
219
(5,415 )
-
-
(73 )
(536 )
(703 )
15,572
20,987
20,865
3,248
1,889
1,316
(1) Deductions from deferred tax asset valuation allowance represent reserves utilized
(2) Deductions from the receivables allowance for doubtful accounts represent uncollectible accounts written off and recoveries
(a)(3) Exhibits.
The following is a list of exhibits filed as a part of the Annual Report on Form 10-K:
Exhibit
Number Description
2.1
3.1
3.2
Agreement and Plan of Merger dated April 3, 2000 between
Build-A-Bear Workshop, L.L.C. and the Registrant
(incorporated by reference from Exhibit 2.1 to our
Registration Statement on Form S-1, filed on August 12,
2004, Registration No. 333-118142)
Third Amended and Restated Certificate of Incorporation
(incorporated by reference from Exhibit 3.1 of our Current
Report on Form 8-K, filed on November 8, 2004)
Amended and Restated Bylaws (incorporated by reference
from Exhibit 3.4 to our Registration Statement on Form S-1,
filed on August 12, 2004, Registration No. 333-118142)
4.1
10.1*
10.1.1*
Specimen Stock Certificate (incorporated by reference from
Exhibit 4.1 to Amendment No. 3 to our Registration
Statement on Form S-1, filed on October 1, 2004,
Registration No. 333-118142)
Build-A-Bear Workshop, Inc. 2000 Stock Option Plan
(incorporated by reference from Exhibit 10.1 to our
Registration Statement on Form S-1, filed on August 12,
2004, Registration No. 333-118142)
Form of Incentive Stock Option Agreement under the Build-A-
Bear Workshop, Inc. 2000 Stock Option Plan (incorporated by
reference from Exhibit 10.1.1 to Pre-Effective Amendment No.
3 to our Registration Statement on Form S-1, filed on October
1, 2004, Registration No. 333-118142)
2014 ANNUAL REPORT
49
BUILD-A-BEAR WORKSHOP, INC.
Exhibits (continued)
10.1.2*
10.2*
10.2.1*
Form of Nonqualified Stock Option Agreement under the
Build-A-Bear Workshop, Inc. 2000 Stock Option Plan
(incorporated by reference from Exhibit 10.1.2 to Pre-
Effective Amendment No. 3 to our Registration Statement on
Form S-1, filed on October 1, 2004, Registration No. 333-
118142)
Build-A-Bear Workshop, Inc. 2002 Stock Incentive Plan, as
amended (incorporated by reference from Exhibit 10.2 to
our Registration Statement on Form S-1, filed on August 12,
2004, Registration No. 333-118142)
Form of Manager-Level Incentive Stock Option Agreement
under the Build-A-Bear Workshop, Inc. 2002 Stock Option
Plan (incorporated by reference from Exhibit 10.2.1 to
Pre-Effective Amendment No. 3 to our Registration
Statement on Form S-1, filed on October 1, 2004,
Registration No. 333-118142)
10.2.2* Form of Nonqualified Stock Option Agreement under the
10.3*
10.3.1*
Build-A-Bear Workshop, Inc. 2002 Stock Option Plan
(incorporated by reference from Exhibit 10.2.2 to Pre-
Effective Amendment No. 3 to our Registration Statement on
Form S-1, filed on October 1, 2004, Registration No. 333-
118142)
Build-A-Bear Workshop, Inc. 2004 Stock Incentive Plan
(incorporated by reference from Exhibit 10.3 to Pre-Effective
Amendment No. 3 to our Registration Statement on Form
S-1, filed on October 1, 2004, Registration No. 333-118142)
Form of Incentive Stock Option Agreement under the
Build-A-Bear Workshop, Inc. 2004 Stock Incentive Plan
(incorporated by reference from Exhibit 10.3.1 to Pre-
Effective Amendment No. 3 to our Registration Statement on
Form S-1, filed on October 1, 2004, Registration No. 333-
118142)
10.3.2* Model Incentive Stock Option Agreement Under the
Registrant’s 2004 Stock Incentive Plan (incorporated by
reference from Exhibit 10.3.3 to Pre-Effective Amendment
No. 5 to our Registration Statement on Form S-1, filed on
October 12, 2004, Registration No. 333-118142)
10.3.3* Form of Employee Nonqualified Stock Option Under the
Registrant’s 2004 Stock Incentive Plan (incorporated by
reference from Exhibit 10.3.4 to Pre-Effective Amendment
No. 5 to our Registration Statement on Form S-1, filed on
October 12, 2004, Registration No. 333-118142)
10.3.4* Form of Restricted Stock Grant Agreement under the
Company’s 2004 Stock Incentive Plan (incorporated by
reference from Exhibit 10.1 to our Current Report on Form
8-K, filed on August 1, 2006)
10.3.5* Form of Restricted Stock Grant Agreement under the
Company’s 2004 Stock Incentive Plan (incorporated by
reference from Exhibit 10.1 to our Quarterly Report on Form
10-Q, filed on May 8, 2008)
50 B UILD-A-BEAR WORKSHOP, INC.
10.3.6* Second Amended and Restated Build-A-Bear Workshop,
Inc. 2004 Stock Incentive Plan (incorporated by reference
from Exhibit 99.1 on our Registration Statement on Form S-8,
filed on May 18, 2009)
10.3.8* Form of the Restricted Stock and Non-Qualified Stock
Option Agreement under the Registrant’s Second Amended
and Restated 2004 Stock Incentive Plan (incorporated by
reference from Exhibit 10.1 on our Quarterly Report on Form
10-Q, filed on May 14, 2009)
10.3.9* Form of the Restricted Stock Agreement under the
Registrant’s Second Amended and Restated 2004 Stock
Incentive Plan (incorporated by reference from Exhibit 10.3
on our Current Report on Form 8-K, filed on May 20, 2009)
10.3.10* Form of the Restricted Stock and Non-Qualified Stock
Option Agreement under the Registrant’s Second Amended
and Restated 2004 Stock Incentive Plan (incorporated by
reference from Exhibit 10.2 on our Current Report on Form
8-K, filed on March 28, 2011)
10.3.11* Third Amended and Restated Build-A-Bear Workshop, Inc.
2004 Stock Incentive Plan (incorporated by reference from
Exhibit 10.1 on our Current Report on Form 8-K, filed on May
12, 2014)
10.3.12* Form of the Restricted Stock and Non-Qualified Stock
10.4*
10.4.1*
Option Agreement under the Registrant’s Third Amended
and Restated 2004 Stock Incentive Plan (incorporated by
reference from Exhibit 10.2 on our Current Report on Form
8-K, filed on May 12, 2014)
Employment, Confidentiality and Noncompete Agreement
dated May 1, 2004 between Maxine Clark and the
Registrant (incorporated by reference from Exhibit 10.4 to
Pre-Effective Amendment No. 2 to our Registration
Statement on Form S-1, filed on September 20, 2004,
Registration No. 333-118142)
First Amendment dated February 22, 2006 to the
Employment, Confidentiality and Noncompete Agreement
dated May 1, 2004 between Maxine Clark and the
Registrant (incorporated by reference from Exhibit 10.4.1 to
our Annual Report on Form 10-K for the year ended
December 31, 2005)
10.4.2* Second Amendment dated March 22, 2011 to Employment,
Confidentiality and Noncompete Agreement dated May 1,
2004 between Maxine Clark and the Registrant
(incorporated by reference from Exhibit 10.1 on our Current
Report on Form 8-K, filed on March 28, 2011)
10.4.3* Retirement, Separation Agreement and General Release by
and between Maxine Clark and Build-A-Bear Workshop,
Inc., dated January 28, 2013 (incorporated by reference from
Exhibit 10.1 to our Current Report on Form 8-K, filed on
January 31, 2013)
2014 ANNUAL REPORT Exhibits (continued)
10.4.4* Consulting Agreement by and between Maxine Clark and
10.11.2* Separation Agreement and General Release by and
Build-A-Bear Workshop, Inc., dated January 28, 2013
(incorporated by reference from Exhibit 10.2 to our Current
Report on Form 8-K, filed on January 31, 2013)
between Teresa Kroll and the Registrant, dated November
11, 2013 (incorporated by reference from Exhibit 10.1 to our
Current Report on Form 8-K, filed November 12, 2013)
10.5*
10.5.1*
10.6*
10.7*
10.8*
10.9*
10.10*
10.11*
Employment, Confidentiality and Noncompete Agreement
dated March 7, 2004 between Tina Klocke and the
Registrant (incorporated by reference from Exhibit 10.6 to
Pre-Effective Amendment No. 2 to our Registration
Statement on Form S-1, filed on September 20, 2004,
Registration No. 333-118142)
First Amendment dated February 22, 2006 to the
Employment, Confidentiality and Noncompete Agreement
dated March 7, 2004 between Tina Klocke and the
Registrant (incorporated by reference from Exhibit 10.6.1 to
our Annual Report on Form 10-K for the year ended
December 31, 2005)
Employment, Confidentiality and Noncompete Agreement
dated as of January 10, 2007 between Dave Finnegan and
the Registrant (incorporated by reference from Exhibit 10.6
to our Annual Report on Form 10-K for the year ended
January 2, 2010)
10.12*
10.13
10.13.1
Employment, Confidentiality and Noncompete Agreement
dated July 1, 2008 between Eric Fencl and the Registrant
(incorporated by reference from Exhibit 10.1 to our Quarterly
Report on Form 10-Q, filed on November 6, 2008)
10.13.2
10.13.3
Employment, Confidentiality and Noncompete Agreement
dated December 3, 2012 between Kenneth Wine and the
Registrant (incorporated by reference from Exhibit 10.9 to
our Annual Report on Form 10-K for the year ended
December 29, 2012)
Employment, Confidentiality and Noncompete Agreement
dated December 3, 2012 between Sharon Price John and the
Registrant (incorporated by reference from Exhibit 10.1 to
our Quarterly Report on Form 10-Q, filed on August 8, 2013)
Employment, Confidentiality and Noncompete Agreement
dated January 20, 2014 between Gina Collins and the
Registrant (incorporated by reference from Exhibit 10.10 to
our Annual Report on Form 10-K for the year ended
December 28, 2013)
Employment, Confidentiality and Noncompete Agreement
dated September 10, 2001 between Teresa Kroll and the
Registrant (incorporated by reference from Exhibit 10.9 to
Pre-Effective Amendment No. 2 to our Registration
Statement on Form S-1, filed on September 20, 2004,
Registration No. 333-118142)
10.11.1*
First Amendment dated February 22, 2006 to the
Employment, Confidentiality and Noncompete Agreement
dated September 10, 2001 between Teresa Kroll and the
Registrant (incorporated by reference from Exhibit 10.9.1 to
our Annual Report on Form 10-K for the year ended
December 31, 2005)
Form of Indemnification Agreement between the Registrant
and its directors and executive officers (incorporated by
reference from Exhibit 10.11 to our Registration Statement on
Form S-1, filed on August 12, 2004, Registration No. 333-
118142)
Third Amendment to Loan Documents among the Registrant,
Shirts Illustrated, LLC, Build-A-Bear Workshop Franchise
Holdings, Inc., Build-A-Bear Entertainment, LLC, Build-A-
Bear Retail Management, LLC (incorporated by reference
from Exhibit 10.12 to our Registration Statement on Form S-1,
filed on August 12, 2004, Registration No. 333-118142)
Fifth Amendment to Loan Documents among the Registrant,
Shirts Illustrated, LLC, Build-A-Bear Workshop Franchise
Holdings, Inc., Build-A-Bear Entertainment, LLC, Build-A-
Bear Retail Management, LLC (incorporated by reference
from Exhibit 10.1 of our Current Report on Form 8-K, filed on
July 10, 2006)
Sixth Amendment to Loan Documents between Build-A-
Bear Workshop, Inc., Build-A-Bear Workshop Franchise
Holdings, Inc. Build-A-Bear Entertainment, LLC, Build-A-
Bear Retail Management, Inc., and Build-A-Bear Workshop
UK Holdings Ltd., as borrowers, Build-A-Bear Workshop
Canada, Ltd. and US Bank National Association, as lender
entered into on and effective as of on June 19, 2007
(incorporated by reference from Exhibit 10.1 to our Current
Report on Form 8-K filed on June 20, 2007)
Seventh Amendment to Loan Documents between Build-A-
Bear Workshop, Inc., Build-A-Bear Workshop Franchise
Holdings, Inc. Build-A-Bear Entertainment, LLC, and
Build-A-Bear Retail Management, Inc., as borrowers, and
US Bank National Association, as lender entered into as of
on October 28, 2009 (incorporated by reference from
Exhibit 10.1 to our Current Report on Form 8-K filed on
October 29, 2009)
10.13.4 Eighth Amendment to Loan Documents between Build-A-
Bear Workshop, Inc., Build-A-Bear Workshop Franchise
Holdings, Inc., Build-A-Bear Entertainment, LLC, Build-A-
Bear Retail Management, Inc., as Borrowers, and U.S. Bank
National Association, as Lender, entered into effective as of
December 31, 2010 (incorporated by reference to Exhibit 10.1
to our Current Report on Form 8-K filed on January 4, 2011)
2014 ANNUAL REPORT
51
BUILD-A-BEAR WORKSHOP, INC. Exhibits (continued)
10.13.5 Ninth Amendment to Loan Documents between Build-A-
Bear Workshop, Inc., Build-A-Bear Workshop Franchise
Holdings, Inc., Build-A-Bear Entertainment, LLC, Build-A-
Bear Retail Management, Inc., as Borrowers, and U.S. Bank
National Association, as Lender, entered into effective as of
December 30, 2011 (incorporated by reference from Exhibit
10.1 to our Current Report on Form 8-K, filed on January 4,
2012)
10.13.6 Tenth Amendment to Loan Documents between Build-A-
Bear Workshop, Inc., Build-A-Bear Workshop Franchise
Holdings, Inc., Build-A-Bear Entertainment, LLC, Build-A-
Bear Retail Management, Inc., as Borrowers, and U.S. Bank
National Association, as Lender, entered into effective as of
June 30, 2012 (incorporated by reference from Exhibit 10.1 to
our Current Report on Form 8-K, filed on July 26, 2012)
10.13.7
10.13.8
10.13.9
Eleventh Amendment to Loan Documents between Build-A-
Bear Workshop, Inc., Build-A-Bear Workshop Franchise
Holdings, Inc., Build-A-Bear Entertainment, LLC, Build-A-
Bear Retail Management, Inc., as Borrowers, and U.S. Bank
National Association, as Lender, entered into effective as of
December 21, 2012 (incorporated by reference from Exhibit
10.1 to our Current Report on Form 8-K, filed on December
21, 2012)
Twelfth Amendment to Loan Documents between Build-A-
Bear Workshop, Inc., Build-A-Bear Workshop Franchise
Holdings, Inc., Build-A-Bear Entertainment, LLC, Build-A-
Bear Retail Management, Inc., as Borrowers, and U.S. Bank
National Association, as Lender, entered into effective as of
February 13, 2013 (incorporated by reference from Exhibit
10.1 to our Current Report on Form 8-K, filed on February 14,
2013)
Thirteenth Amendment to Loan Documents between
Build-A-Bear Workshop, Inc., Build-A-Bear Workshop
Franchise Holdings, Inc., Build-A-Bear Entertainment, LLC,
Build-A-Bear Retail Management, Inc., as Borrowers, and
U.S. Bank National Association, as Lender, entered into
effective as of April 30, 2013 (incorporated by reference
from Exhibit 10.1 to our Current Report on Form 8-K, filed on
May 2, 2013)
10.14
10.15
10.16
10.16.1
10.17
10.18
10.13.10 Fourteenth Amendment to Loan Documents between
Build-A-Bear Workshop, Inc., Build-A-Bear Workshop
Franchise Holdings, Inc., Build-A-Bear Entertainment, LLC,
Build-A-Bear Retail Management, Inc., as Borrowers, and
U.S. Bank National Association, as Lender, entered into
effective as of January 22, 2014 (incorporated by reference
from Exhibit 10.1 to our Current Report on Form 8-K, filed on
January 23, 2014)
10.18.1
10.18.2
10.13.11 Fifteenth Amendment to Loan Documents between Build-A-
Bear Workshop, Inc., Build-A-Bear Workshop Franchise
Holdings, Inc., Build-A-Bear Entertainment, LLC, Build-A-
Bear Retail Management, Inc., as Borrowers, and U.S. Bank
National Association, as Lender, entered into effective as of
January 2, 2015 (incorporated by reference from Exhibit 10.1
to our Current Report on Form 8-K, filed on January 7, 2015)
52 B UILD-A-BEAR WORKSHOP, INC.
Third Amended and Restated Loan Agreement between the
Registrant, Shirts Illustrated, LLC, Build-A-Bear Workshop
Franchise Holdings, Inc., Build-A-Bear Entertainment, LLC,
and Build-A-Bear Retail Management, Inc., as borrowers,
and U.S. Bank National Association, as Lender, entered into
on September 27, 2005 with an effective date of May 31,
2005 (incorporated by reference from Exhibit 10.1 to our
Current Report on Form 8-K, filed on October 3, 2005)
Second Amended and Restated Revolving Credit Note dated
May 31, 2005 by the Registrant, Shirts Illustrated, LLC,
Build-A-Bear Workshop Franchise Holdings, Inc., Build-A-
Bear Entertainment, LLC, and Build-A-Bear Retail
Management, Inc., as Borrowers, in favor of U.S. Bank
National Association (incorporated by reference from
Exhibit 10.2 to our Current Report on Form 8-K, filed on
October 3, 2005)
Fourth Amended and Restated Loan Agreement between
the Registrant, Build-A-Bear Workshop Franchise Holdings,
Inc., Build-A-Bear Entertainment, LLC, Build-A-Bear Retail
Management, Inc., as borrowers, and U.S. Bank National
Association, as lender, dated as of August 11, 2008
(incorporated by reference from Exhibit 10.1 to our Current
Report on Form 8-K, filed on August 13, 2008)
Fourth Amended And Restated Revolving Credit Note dated
as of October 28, 2009 by the Registrant, Franchise
Holdings, Inc., Build-A-Bear Entertainment, LLC (“BABE”),
and Build-A-Bear Retail Management, Inc., as borrowers, in
favor of U.S. Bank National Association (incorporated by
reference from Exhibit 10.2 to our Current Report on Form
8-K, filed on August 13, 2008)
Agreement dated July 19, 2001 between the Registrant and
Adrienne Weiss Company (incorporated by reference from
Exhibit 10.32 to our Registration Statement on Form S-1, filed
on August 12, 2004, Registration No. 333-118142)
Standard Form Industrial Building Lease dated August 28,
2004 between First Industrial, L.P. and the Registrant
(incorporated by reference from Exhibit 10.35 to Pre-
Effective Amendment No. 4 to our Registration Statement on
Form S-1, filed on October 5, 2004, Registration No.
333-118142)
Third Amendment to Lease between First Industrial, L.P. and
Registrant, dated as of November 21, 2007 (incorporated by
reference from Exhibit 10.19.1 to our Annual Report on Form
10-K, filed on March 15, 2012)
Fourth Amendment to Lease between First Industrial, L.P.
and Registrant, dated as of November 21, 2007
(incorporated by reference from Exhibit 10.19.2 to our
Annual Report on Form 10-K, filed on March 15, 2012)
2014 ANNUAL REPORT 32.2
Section 1350 Certification (pursuant to Section 906 of the
Sarbanes-Oxley Act of 2002, executed by the Chief
Financial Officer.)
101.INS XBRL Instance
101.SCH XBRL Extension Schema
101.CAL XBRL Extension Calculation
101.DEF XBRL Extension Definition
101.LAB XBRL Extension Label
101.PRE XBRL Extension Presentation
* Management contract or compensatory plan or arrangement
Exhibits (continued)
10.19
10.20
Facility Construction Agreement dated December 22, 2005
between the Registrant and Duke Construction Limited
Partnership (incorporated by reference from Exhibit 10.35 to
our Annual Report on Form 10-K, for the year ended
December 31, 2005)
Real Estate Purchase Agreement dated December 19, 2005
between Duke Realty Ohio and the Registrant (incorporated
by reference from Exhibit 10.36 to our Annual Report on
Form 10-K, for the year ended December 31, 2005)
10.21*
Nonqualified Deferred Compensation Plan (incorporated by
reference from Exhibit 10.42 to our Annual Report on Form
10-K, for the year ended December 30, 2006)
10.22* Employment, Confidentiality and Noncompete Agreement
dated September 15, 2014 between Vojin Todorovic and the
Registrant (incorporated by reference from Exhibit 10.1 to
our Current Report on Form 8-K, filed on September 15,
2014)
10.23* Separation Agreement and General Release by and
between Tina Klocke and the Registrant dated September
15, 2014 (incorporated by reference from Exhibit 10.2 to our
Current Report on Form 8-K, filed on September 15, 2014)
10.24* Separation Agreement and General Release by and
between Kenneth Wine and the Registrant dated October 10,
2014 (incorporated by reference from Exhibit 10.1 to our
Current Report on Form 8-K, filed on October 14, 2014)
10.25* Employment, Confidentiality and Noncompete Agreement
dated August 12, 2014 between Jennifer Kretchmar and the
Registrant (incorporated by reference from Exhibit 10.1 to
our Quarterly Report on Form 10-Q, filed on November 6,
2014)
11.1
21.1
Statement regarding computation of earnings per share
(incorporated by reference from Note 11 of the Registrant’s
audited consolidated financial statements included herein)
List of Subsidiaries of the Registrant (incorporated by
reference from Exhibit 21.1 to our Annual Report on Form
10-K, for the year ended December 29, 2012
23.1
Consent of Ernst & Young LLP
31.1
31.2
32.1
Rule 13a-14(a)/15d-14(a) certification (pursuant to Section
302 of the Sarbanes-Oxley Act of 2002, executed by the
Chief Executive Officer and Chief President Bear)
Rule 13a-14(a)/15d-14(a) certification (pursuant to Section
302 of the Sarbanes-Oxley Act of 2002, executed by the
Chief Financial Officer)
Section 1350 Certification (pursuant to Section 906 of the
Sarbanes-Oxley Act of 2002, executed by the Chief
Executive Officer and Chief President Bear)
2014 ANNUAL REPORT
53
BUILD-A-BEAR WORKSHOP, INC. Signatures
Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed
on its behalf by the undersigned, thereunto duly authorized.
BUILD-A-BEAR WORKSHOP, INC.
(Registrant)
Date: March 19, 2015
By:
/s/ Sharon John
Sharon John
Chief Executive Officer and
Chief President Bear
By:
/s/ Voin Todorovic
Voin Todorovic
Chief Financial Officer
KNOW ALL MEN BY THESE PRESENTS, that each person whose signature appears below constitutes and appoints Sharon John and Voin
Todorovic, and each of them, his or her true and lawful attorneys-in-fact and agents, with full power of substitution and resubstitution, for him
or her and in his or her name, place and stead, in any and all capacities to sign the Annual Report on Form 10-K of Build-A-Bear Workshop, Inc.
(the “Company”) for the fiscal year ended January 3, 2015 and any other documents and instruments incidental thereto, together with any and all
amendments and supplements thereto, to enable the Company to comply with the Securities Act of 1934, as amended, and any rules, regulations
and requirements of the Securities and Exchange Commission in respect thereof, and to file the same, with all exhibits thereto, and other
documents in connection therewith, with the Securities and Exchange Commission, granting unto said attorneys-in-fact and agents, and each
of them, full power and authority to do and perform each and every act and thing requisite or necessary to be done in and about the premises,
as fully to all intents and purposes as he might or could do in person, hereby ratifying and confirming all that said attorneys-in-fact and agents
and/or any of them, or their or his substitute or substitutes, may lawfully do or cause to be done by virtue hereof.
Date
March 19, 2015
March 19, 2015
March 19, 2015
March 19, 2015
March 19, 2015
March 19, 2015
Director and Chief Executive Officer and Chief President Bear
March 19, 2015
(Principal Executive Officer)
Chief Financial Officer
(Principal Financial and Accounting Officer)
March 19, 2015
Signatures
/s/ Mary Lou Fiala
Mary Lou Fiala
/s/ Maxine Clark
Maxine Clark
/s/ James M. Gould
James M. Gould
/s/ Braden Leonard
Braden Leonard
Title
Non-Executive Chairman
Director
Director
Director
/s/ Coleman Peterson
Director
Director
Coleman Peterson
/s/ Michael Shaffer
Michael Shaffer
/s/ Sharon John
Sharon John
/s/ Voin Todorovic
Voin Todorovic
54 B UILD-A-BEAR WORKSHOP, INC.
2014 ANNUAL REPORT
THIS PAGE INTENTIONALLY LEFT BLANK
2014 ANNUAL REPORT
55
BUILD-A-BEAR WORKSHOP, INC. A formal notice of the meeting and a
proxy statement will be sent to each
shareholder as of March 24, 2015.
Build-A-Bear Workshop
common stock is traded
on the New York Stock
Exchange. Our symbol
is BBW.
As of March 24, 2015, there were
approximately 10,000 shareholders.
That number is based on the actual
number of holders of record and an
estimated number of beneficial
holders of the company’s common
stock.
Certifications
The most recent certifications by our
Chief Executive Officer and Chief
Financial Officer pursuant to Section
302 of the Sarbanes-Oxley Act of
2002 are filed as exhibits to our Form
10-K. We have also filed with the New
York Stock Exchange the most recent
Annual CEO Certification, as required
by the New York Stock Exchange.
BOARD OF DIRECTORS
SENIOR MANAGEMENT
SHAREHOLDER INFORMATION
Maxine Clark
Founder
Build-A-Bear Workshop, Inc.
Gina Collins
Chief Marketing Officer
and Brand Bear
Barney Ebsworth*
Founder and CEO
Windsor, Inc. (a corporation
that provides financing for venture
capital, real estate, and other
investments)
Mary Lou Fiala(1, 2)**
Retired Vice Chairman
and Chief Operating Officer
Regency Centers Corporation (a real
estate investment trust specializing
in the ownership and operation of
grocery-anchored shopping centers)
James M. Gould (2, 3)
Managing General Partner
The Walnut Group (a group of
affiliated private equity funds)
Sharon Price John
Chief Executive Officer
and Chief President Bear
Build-A-Bear Workshop, Inc.
Darlene Elder
Chief Human Resources Bear
Eric Fencl
Chief Administrative Officer,
General Counsel and Secretary
Jennifer Kretchmar
Chief Product Officer & Innovation
Bear
Sharon Price John
Chief Executive Officer
Voin Todorovic
Chief Financial Officer
SR. MANAGING DIRECTORS
Mike Early
Sr. Managing Director,
Information Technology
Braden Leonard (1,3)
Managing Member and Founder
BML Capital Management, LLC
Jennifer Guinn
Sr. Managing Director, Finance and
Corporate Treasurer
Coleman Peterson (2, 3)
President and CEO
Hollis Enterprises LLC
(a human resources consulting firm)
Former Executive
Vice President of People
Wal-Mart Stores, Inc.
Micahel Shaffer (1, 3)
Executive Vice President and Chief
Operating and Financial Officer
PVH Corp. (a publicly traded branded
lifestyle apparely company)
Dorrie Krueger
Sr. Managing Director, International
& Strategic Assistant to CEO
Roger Parry
Sr. Managing Director,
Stores - The United Kingdom
and Republic of Ireland
Brian Sawyer
Sr. Managing Director,
Digital Marketing
Board Committees:
(1) Audit Committee
(2) Compensation and
Development Committee
(3) Nominating and Corporate
Governance Committee
*
Board Member Emeritus
since 2006
** Non-Executive Chairman
Build-A-Bear Workshop
World Bearquarters
1954 Innerbelt Business Center Drive
St. Louis, Mo. 63114-5760
888.560.2327
314.423.8000
Fax: 314.423.8188
Web: buildabear.com®
Transfer Agent and Registrar
Mailing Addresses
Shareholder correspondence should
be mailed to:
Computershare
P.O. Box 30170
College Station, TX 77842-3170
Overnight correspondence should
be sent to:
Computershare
211 Quality Circle, Suite 210
College Station TX 77845
Shareholder website:
www.computershare.com/investor
Shareholder online inquiries:
https://www-us.computershare.
com/investor/Contact
Auditors
Ernst & Young, LLP
St. Louis, Mo.
Counsel
Bryan Cave LLP
St. Louis, Mo.
Form 10-K
The Build-A-Bear Workshop
Form 10-K may be requested by
a letter to the Investor Relations
department at the World
Bearquarters, by a phone call to
the Investor Relations department
at 314.423.8000, or by an e-mail
to invest@buildabear.com.
Comprehensive financial information
for Build-A-Bear Workshop is
also available at the company’s
investor relations website:
http://ir.buildabear.com.
Annual Meeting
The annual meeting of shareholders
will be held at 10:00 a.m. St. Louis
time (CDT) on Thursday, May
14, 2015, at the company’s World
Bearquarters, 1954 Innerbelt
Business Center Drive, St. Louis,
Missouri 63114.
56 B UILD-A-BEAR WORKSHOP, INC.
2014 ANNUAL REPORT Our Global Paw Print
Our retail concept is already proven across a number of countries and
cultures. Since a "hug" translates into any language, we believe we
have the opportunity to continue to expand our international
presence as a part of our "MORE X 4" strategy.
NUMBER OF STORES BY COUNTRY
16 Australia
1 Bahrain
12 Canada*
1 Denmark
16 Germany
2 Japan
1 Kuwait
11 Mexico
2 Norway
1 Oman
2 Republic of Ireland*
2 Singapore
4 South Africa
2 Sweden
6 Thailand
2 Turkey
4 United Arab Emirates
58 United Kingdom*
252 United States*
* Company owned
82% Company-Owned
18% Franchised
BUILD-A-BEAR WORKSHOP, INC.
2014 ANNUAL REPORT
BUILD-A-BEAR WORKSHOP, INC.1954 Innerbelt Business Center DriveSt. Louis, MO 63114-5760www.buildabear.com