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C&C Group

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FY2017 Annual Report · C&C Group
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C&C Group
Annual Report
2017

About C&C Group

C&C Group is a premium drinks company which 
owns, manufactures, markets and distributes 
branded cider, beer, wine, soft drinks and bottled 
water.

C&C Group’s brands include: Bulmers, the 
leading Irish cider brand; Tennent’s, the leading 
Scottish beer brand; Magners, the premium 
international cider brand; Tipperary Water; 
Finches soft drinks; as well as a range of niche, 
premium and craft ciders and beers.

C&C Group also owns and manufactures 
Woodchuck, a leading craft cider brand in the 
United States.

C&C Group manufactures and distributes a 
number of 3rd party international beer brands in 
Scotland, Ireland and Northern Ireland.

C&C is also a leading drinks wholesaler in 
Scotland and Ireland, where it operates under the 
Tennent’s and C&C Gleeson brands respectively.

C&C Group is headquartered in Dublin and 
its manufacturing operations are based in Co. 
Tipperary, Ireland; Glasgow, Scotland; and 
Vermont, US. C&C Group plc is listed on the Irish 
and London Stock Exchanges.

This report includes forward-looking statements, including statements concerning current 
expectations about future financial performance and economic and market conditions which 
C&C Group believes are reasonable. However, these statements are neither promises nor 
guarantees, but are subject to risks and uncertainties, including those factors discussed on 
pages 19 to 21 that could cause actual results to differ materially from those anticipated.

Business & Strategy

Governance

Financial Statements

04

06

12

14

16

18

19

22

37

42

52

54

58

70

90

92

96

97

98

99

100

101

102

103

116

177

179

The design of this annual report takes its inspiration 
from the work of contemporary muralist and graffiti 
artist James Earley and his packaging design for 
Outcider – our new cider launched in the Republic of 
Ireland in March 2017. Earley’s packaging design was 
inspired by the contrasting environments of Dublin’s 
Docklands; a landscape that blends man-made and 
natural elements, with the colour palette influenced 
by his family’s heritage in stained glass windows and 
his own graffiti background.

Contents

Our Markets

Brand Portfolio

Chairman’s Statement

Strategic Report – Business Model

Strategic Report – Our Strategy

Strategic Report – Key Performance 
Indicators

Strategic Report – Principal Risks and 
Uncertainties

Group Chief Executive Officer’s Review

Group Chief Financial Officer’s Review

Corporate Responsibility

Board of Directors

Directors’ Report

Directors’ Statement of Corporate 
Governance

Report of the Remuneration Committee on 
Directors’ Remuneration

Statement of Directors’ Responsibilities

Independent Auditor’s Report

Group Income Statement

Group Statement of Comprehensive Income

Group Balance Sheet

Group Cash Flow Statement

Group Statement of Changes in Equity

Company Balance Sheet

Company Statement of Changes In Equity

Statement of Accounting Policies

Notes Forming Part of the Financial 
Statements

Financial Definitions

Shareholder and Other Information

View this report online
candcgroupplc.com or
candc.annualreport17.com

01

Financial Highlights

Profitability

Net Revenue 
€559.5m
decreased by 15.6% 

Operating Profit 
€95.0m
before exceptional items down 7.9% 

Operating Margin 
17.0%
before exceptional items up 1.4 ppts  

Adjusted Diluted Earnings Per Share 
23.8 cent 
per share down 1.7% 

Cash

Free Cash Flow Conversion 
53%
before exceptional items

Shareholder Return

Proposed Final Dividend 
9.37 cent
per share an increase of 5% 
delivering 5% growth in full year dividend 
to 14.33 cent per share

▼ 

▼

▲

▼

▼

▲

Read more in the Group Chief Financial 
Officer’s Review on page 37

02

C&C Group plcAnnual Report 2017   
Business  
& Strategy

The past 12 months have yet again 
demonstrated the fundamental 
strengths of your Company in the 
face of challenging conditions both 
in terms of the macro economic 
environment and competitive activity.

Read more in the Chairman’s Statement on 
page 12

After a challenging FY2016, the Group’s key 
markets and trading performance was stable 
over the course of this year. We returned 
our three key brands to volume growth 
of +2.6% (FY2016: -6.4%), successfully 
completed a major rationalisation 
programme and continued to grow our 
Premium portfolio and Export business.

Read more in the Group Chief Executive 
Officer’s Review on page 22

in this section

04

06

12

14

16

18

19

22

37

42

Our Markets

Brand Portfolio

Chairman’s Statement

Strategic Report – Business Model

Strategic Report – Our Strategy

Strategic Report – Key Performance 
Indicators

Strategic Report – Principal Risks and 
Uncertainties

Group Chief Executive Officer’s Review

Group Chief Financial Officer’s Review

Corporate Responsibility

03

Business & Strategy   
   
Strong Positions in Home Markets...

Ireland

Scotland

England & Wales

No.1 cider 
brand in 
Ireland

No.1 drink 
by sales in 
Scotland

No. 2 apple 
cider brand 
in UK

Wellpark Brewery, Glasgow

Glasgow Office

Read more: Key Brands 
page 08

Belfast Office

Dublin Corporate HQ

Clonmel Brewery

04

C&C Group plcAnnual Report 2017   
...Global Opportunity

Woodchuck 
Cidery 
in Middlebury, 
Vermont USA

● Home markets

●  North America

●  Countries we 
export to

Exporting to over 60 
markets globally

Albania
Andorra
Australia
Austria
Azerbaijan
Bahamas
Belgium
Bermuda
Brazil
Bulgaria
British Virgin Islands
Cambodia

Canada
Cayman Islands
China
Costa Rica
Cyprus
Czech Republic 
Denmark
Estonia
Finland
France
Germany
Ghana

Gibraltar
Greece
Hong Kong
Hungary
India
Indonesia
Israel
Italy
Japan
Latvia
Lithuania
Malaysia

Malta
Myanmar
Netherlands
New Zealand
Norway
Philippines
Poland
Portugal
Puerto Rico
Qatar
Romania
Russia

Singapore
South Africa
South Korea
Spain
Sri Lanka
St. Lucia
St. Maarten
Sweden
Switzerland
Taiwan
Thailand
Trinidad & Tobago

Turkey
UAE
Ukraine
United Kingdom
US
US Virgin Islands
Vietnam

05

Business & StrategyBrand Portfolio Highlights

Ireland

Scotland

C&C Brands

North America

Export

Key Brands

Read more 
page 08

Premium & 
Craft

Read more 
page 09

Other Owned 
Brands

Read more 
page 10

Wholesale & 
Distribution

Read more 
page 11

Wines, spirits, 
soft drinks

Read more 
page 11

06

Including distribution rights 
for certain AB InBev beer 
brands such as Stella Artois, 
Beck’s, Corona.

Including distribution rights 
for certain AB InBev beer 
brands such as Stella Artois, 
Beck’s, Corona, Budweiser.

4,84113.1%32.2%6.9%47.1%0.7%4,57011.2%29.3%7.2%51.2%1.1%600*10.3%39%8.6%41.1%1.0%5608.3%37.7%9.3%43.2%1.5%4,84129.2%26.2%3.7%35.2%5.7%4,57030.5%26.7%4.0%35.0%3.8%600*33.1%15.1%4.0%42.2%5.6%56033.4%15.0%4.2%43.3%4.1%FY16FY16FY16FY17FY17FY16FY17FY17Volumes (khl)GeographicalVolumes (khl)BrandsNet Sales Revenues (€m)Net Sales Revenues (€m)* FY16 Net sales revenues adjusted for constant currency and US adjustment following the Pabst transaction.Core brandsPremium brandsOther owned brandsWholesale & distributionWines, spirits, soft drinksIrelandScotlandC&C BrandsNorth AmericaExportLegendLegendC&C Group plcAnnual Report 2017   
   
   
   
   
Ireland

Scotland

C&C Brands

North America

Export

Read more: Operations Review 
on page 28

Key Brands

Read more 

page 08

Premium & 

Craft

Read more 

page 09

Other Owned 

Brands

Read more 

page 10

Wholesale & 

Distribution

Read more 

page 11

Wines, spirits, 

soft drinks

Read more 

page 11

Including distribution rights 

for certain AB InBev beer 

Including distribution rights 

for certain AB InBev beer 

brands such as Stella Artois, 

brands such as Stella Artois, 

Beck’s, Corona.

Beck’s, Corona, Budweiser.

Our Production Facilities

Clonmel Cidery, Ireland

Wellpark Brewery, Scotland

Woodchuck Cidery, USA

07

4,84113.1%32.2%6.9%47.1%0.7%4,57011.2%29.3%7.2%51.2%1.1%600*10.3%39%8.6%41.1%1.0%5608.3%37.7%9.3%43.2%1.5%4,84129.2%26.2%3.7%35.2%5.7%4,57030.5%26.7%4.0%35.0%3.8%600*33.1%15.1%4.0%42.2%5.6%56033.4%15.0%4.2%43.3%4.1%FY16FY16FY16FY17FY17FY16FY17FY17Volumes (khl)GeographicalVolumes (khl)BrandsNet Sales Revenues (€m)Net Sales Revenues (€m)* FY16 Net sales revenues adjusted for constant currency and US adjustment following the Pabst transaction.Core brandsPremium brandsOther owned brandsWholesale & distributionWines, spirits, soft drinksIrelandScotlandC&C BrandsNorth AmericaExportLegendLegendBusiness & Strategy   
   
   
   
   
   
Brand Portfolio
Key Brands

Magners

Tennent’s

Bulmers

•  Transformed cider in the UK in 

2005

•  No. 2 apple cider brand in GB 

•  No.1 drink by sales in Scotland
•  On the bar in 8 out of 10 pubs
•  Almost 2 in every 3 pints of 

•  No.1 cider brand in Ireland
•  Available in 95% of Irish pubs
•  80 years of heritage and 

market

lager sold in Scotland

provenance

•  Now exported to over 50 

•  Highest rate of sale of any beer 

•  No. 3 LAD brand in ROI

countries worldwide

brand in the UK

Magners is a premium, traditional blend 
of Irish cider with a crisp, refreshing flavour 
and a natural authentic character. Also in the 
range is Magners Dark Fruit which offers 
cider drinkers a fruitier alternative to draught 
apple. The 4% ABV fruit cider has notes of 
jammy berries and sharp blackcurrants. 

Tennent’s Lager is brewed to the highest 
standards to create a lager with a crisp 
taste and refreshingly clean finish. Tennent’s 
has been made with pride in the heart of 
Glasgow since 1885, but is famous far 
beyond its home city. Tennent’s Lager is 
Scotland’s best-selling lager.

Bulmers Original is a premium, traditional 
blend of Irish cider with an authentic clean 
and refreshing taste. 

Outcider by Bulmers launched March 
2017 is a new sweet cider with plenty of 
edge and just the right balance of bitter and 
sweet Irish apples.

Tennent’s Black T is a premium lager 
using the finest natural ingredients, including 
100% Scottish barley. It is a golden lager 
with a well-rounded flavour and a distinct 
smooth maltiness.

Core Brands
Volumes
(khl)

2
1
7
,
2

5
0
6
,
2

6
3
4
,
2

2
8
2
,
2

1
4
3
,
2

Core Brands
Net Sales
Values
(€m)*

6
1
3

8
9
2

2
7
2

7
4
2

2
4
2

FY13

FY14

FY15

FY16

FY17

FY13

FY14

FY15

FY16

FY17

08

* All numbers are on a constant currency basis and FY2016 is also restated for 
the US adjustment (see Note (i) on page 36).

C&C Group plcAnnual Report 2017Brand Portfolio
Premium and Craft

Our growing portfolio of Premium and Craft Beers and Ciders serves 
the consumer’s increasing demand for diversity, newness and taste.

These are premium products commanding premium prices and 
support our key brand propositions.

We are targeting that Premium and Craft represent 5% of branded 
volumes over the medium-term (FY2017: 2%) through a combination of 
in-house innovation and partnership with International and local/craft 
brands.

In-house Innovation

International Agency

Local Craft

Core Brands

Volumes

(khl)

2

1

7

,

2

5

0

6

,

2

6

3

4

,

2

2

8

2

,

2

1

4

3

,

2

Core Brands

Net Sales

Values

(€m)*

6

1

3

8

9

2

2

7

2

7

4

2

2

4

2

FY13

FY14

FY15

FY16

FY17

FY13

FY14

FY15

FY16

FY17

Heverlee is a premium Belgian Beer, which 
is endorsed by the Abbey of the order 
of Prémontré, in the town of Heverlee in 
Leuven.

Chaplin & Cork’s is an award winning 
range of exquisite ciders made using pure 
juice from the finest English cider apples. 
The range includes Somerset Gold and 
Somerset Reserve.

Menabrea is from Northern Italy and is 
matured gently in the perfect temperature 
of cave cellars for a taste of superior 
clarity. This pale lager is well balanced 
between citrus, bitter tones and floral, fruity 
undertones giving a consistent and refined 
flavour. It has a complicated malty, hoppy 
taste with an exceptional head retention 
due to the quality of our ingredients and 
maturation process.

Pabst Blue Ribbon is brewed in the finest 
traditions of an American Premium Lager 
dating back to 1844.

Whitewater Brewery was established in 
1996 on the third generation family farm 
amidst the spectacular Mourne Mountain 
range in the north of Ireland. Its range of 
beers includes Maggie’s Leap, Belfast Ale 
and Belfast Black. 

The Five Lamps Dublin Brewery was 
originally set up in early 2012 beside Dublin’s 
iconic Five Lamps. Its first beer, 5 Lamps 
Dublin Lager, was launched in September 
2012. The range now includes Liberties Pale 
Ale, Monto Red Ale and Blackpitts Stout. 

Drygate is the UK’s first experiential Craft 
Brewery and is situated beside the Wellpark 
Brewery in Glasgow. The core Drygate 
range includes Bearface Lager, Outaspace 
Apple Ale, Gladeye IPA, Ax Man Rye IPA 
and the recently launched gluten-free 
Drygate Pilsner, as well as a regular series of 
unique and experimental brews.

09

Business & StrategyBrand Portfolio
Other Owned Brands

Ireland Beer 
Brands

Scottish Beer 
Brands

English Cider 
Brands

American 
Cider Brands 

10

Roundstone Irish Ale is a fine ale in the Irish tradition, brewed 
from 100% malted barley and a blend of three types of hops to 
deliver a gentle yet distinctive caramelly maltiness.

Clonmel 1650, named after one of the most historic events in the 
town of Clonmel, is a fine example of a pilsner style lager with a 
slightly fruity estery nose and a subtle hoppy character.

Caledonia Best is a modern, distinctive ale that is balanced, 
sweet and smooth, with a malty roast flavour and a pleasant hoppy 
bitterness.

Caledonia Premium Bottled ales are a range of ales designed 
to meet a variety of drinking occasions. By combining the Highland 
water of Loch Katrine with the finest Scottish malted barley, hops 
and yeast we have created a family of beers that are unmistakably 
Scottish.

Blackthorn is a West Country legend and one of the country’s 
best known and widely drunk ciders due to its secret blend of 
bittersweet English cider apples. The range includes Blackthorn 
Gold, Blackthorn Dry and Black ‘n Black.

K cider is a full strength, premium cider expertly pressed with a 
unique blend of English cider apples to deliver a full bodied flavour 
and rich golden colour.

Ye Olde English is a traditional medium dry cider made using a 
unique blend of dessert and cider apples to deliver a deliciously 
refreshing taste. 

Addlestones is a naturally cloudy premium cider that is twice 
fermented but never filtered to deliver its unique, smooth taste.

Gaymers is a clean, crisp, easy drinking medium cider made using 
the finest English apples.

Other English cider brands include Natch, Special VAT and 
Taunton Traditional.

Woodchuck Hard Cider is a premium hard cider handcrafted 
in Vermont from the highest quality ingredients while offering 
an innovative range of ciders. Gumption is the newest style 
in our Woodchuck family and pairs the fresh juice of common 
eating apples with dry European bittersweet cider apples. The 
bold packaging and active lifestyle delivers a new energy to the 
Woodchuck brand family.

Wyder’s Hard Cider was formulated in 1987 by cider master Ian 
Wyder and is now available throughout the central and western 
United States.

C&C Group plcAnnual Report 2017Brand Portfolio
Wholesale & Distribution

Brand-led wholesale in Ireland and Scotland

In common with other brewers, the Group 
complements its branded business with third-party 
drinks wholesaling, own-label and agency distribution 
in its key domestic markets of Ireland and Scotland.

This wholesale and agency activity supports our branded 
businesses by broadening the portfolio of drinks we can offer to our 
on and off-trade customers and deepens our level of understanding 
and engagement with the trade. Wholesale and agency also 
leverage the Group’s existing procurement, sales, marketing and 
distribution infrastructure to provide incremental revenue and profit 
through overhead absorption.

Our principal agency business is the AB InBev beer portfolio which 
we distribute in Ireland and Scotland (excluding Budweiser in the 
Republic of Ireland). AB InBev’s range of World beers includes 
Becks, Stella Artois, Budweiser, Bud Light and Corona and is highly 
complementary to our Magners, Bulmers and Tennent’s brands 
and our emerging Premium and Craft portfolio.

Brand Portfolio
Wines, Spirits And Soft Drinks

Wine & Spirit 
Brands

Soft Drinks

The Group’s portfolio of wine and spirit brands sold in the on-
trade includes the Oliver & Greg’s and Moondarra wine brands, 
Odessa Vodka and Squires Gin.

The Group also distributes a number of wine brands in the Republic 
of Ireland including Santa Rita and Yellow Tail.

Tipperary Pure Irish Water is proudly bottled at source in 
Tipperary. 

Finches is a range of premium soft drinks in orange and other 
flavours produced in Ireland with pure natural spring water. 

JWV+ is made from natural mineral water. It contains a range of 
health intrinsics and is targeted at consumers looking for tasty 
refreshing alternatives to the traditional soft drink and bottled water 
offering.

11

Business & StrategyChairman’s Statement

OPERATING RESULTS 
The past 12 months have 
yet again demonstrated the 
fundamental strengths of 
your Company in the face 
of challenging conditions 
both in terms of the macro 
economic environment 
and competitive activity. 
Clearly our trading and 
financial performance has 
been affected by a period 
of considerable currency 
volatility. Competition within 
the International beverage 
sector has impacted also 
on our local markets with 
increased pressure on 
price and margin.

12

In spite of this, the Company has delivered 
a solid set of results and has made 
considerable progress in the volume 
performance of its key brand franchises. 
These, after all, are the income generators 
of the future. We have also made strategic 
progress through expanding our distribution 
agreements with AB InBev.

In the year we up-weighted our investment 
in the Magners brand in the UK, delivering 
double-digit volume growth against a 
market that was marginally down. In Ireland, 
since the year end we have launched a 
range extension to our Bulmers portfolio 
and early indications are positive from this 
initiative. Again provenance is at the heart of 
that initiative, which is not an attribute that 
can be readily emulated. Other initiatives 
with Heverlee, Menabrea, Caledonia and 
Five Lamps have illustrated our capacity 
to innovate and broaden our appeal to 
consumers of whatever age or background.

It is not a time to adopt a defensive posture 
in the face of undoubted market challenge. 
Our short-term financial results may be 
pressured but there remains significant 
opportunity for the business. Brand building 
is at our core and premium portfolios will 
continue to deliver, in our view, a real return 
for shareholders over the longer term. 
This can only be achieved however, from 
an appropriately competitive base. As a 
consequence, we took the difficult decision 
to reduce our workforce across operations 
in Ireland, Scotland and in the C&C Brands 
business. We recognise these changes are 
difficult for our people and have worked 
hard to re-deploy affected employees in 
Ireland at our Clonmel site. In securing a 
buyer for our assets in Shepton there was 
also an opportunity to sustain employment 
for some of those affected. We now have a 
manufacturing and sales infrastructure that 
is well-invested, highly flexible and efficient 
and capable of competing effectively in 
today’s marketplace. 

ECONOMIC AND INDUSTRY 
BACKGROUND
It would be foolhardy not to expect the 
volatility of market conditions to continue. 
The political background in our markets 
in Europe and indeed further afield is still 
uncertain.

However, it cannot be much more volatile 
than the conditions faced over the last 12 
months and your business has navigated 
these waters with a good degree of 
resilience. 

We will continue to invest in our brands 
and the recently agreed partnership 
arrangements in England and Wales with 
AB InBev, the world’s largest brewer, 
provides third-party validation of our brand 
strategy. The continued consolidation 
amongst our customers illustrates the merits 
of such a partnership.

Long term consumer trends in our principal 
markets are towards lower alcohol 
consumption overall, but with increased 
demand for diversity, choice and taste. 
This can present challenges, but also 
opportunities to drive value from brands 
such as ours through premiumisation and 
innovation. 

CAPITAL ALLOCATION
Our capital allocation and dividend policy 
are relatively well known. Recognising our 
continued financial strength and strong 
cash generation, we propose to pay a final 
dividend of 9.37 cent per share subject to 
shareholder approval. This will bring the 
Group’s full year dividend to 14.33 cents, an 
increase year on year of 5%.

Clearly our objective is to seek investment 
opportunities which will enhance the return 
for our shareholders and build upon the 
strategic strength of the Group. If such 
opportunities are not immediately in 
prospect, then we have previously advised 
that we would use available finance to buy 
back shares, particularly where the price 
was attractive. During the past year we have 
spent €23.2 million buying back shares at 
an average price of €3.73, contributing to 
a 6.9% reduction in our weighted average 
number of shares year on year. In addition, 
we have purchased a further €18.7 million of 
shares since the year end.

The Board’s intention is to continue this 
philosophy given that it was established not 
as a short term proposition but as part of 
our longer term prospectus.

C&C Group plcAnnual Report 2017PEOPLE
It is with much sadness that I have to report 
that Rory Macnamara who joined the Board 
in January 2016 passed away in December 
after a short illness. Rory made an inimitable 
and valued contribution to the Board during 
his all too brief time as a Director. 

As part of our commitment to Board 
refreshment and development, Jim 
Clerkin was appointed as a non-executive 
Director in April 2017. Jim brings a wealth 
of experience and knowledge of the global 
drinks industry to the Board.  We look 
forward to his contribution in the years 
ahead.

The programme of Board refreshment is an 
ongoing one where the objective is not only 
to balance skills but provide continuity and 
fresh perspective.

CONCLUSION 
We remain cautious about the consumer 
environment in our key markets of the 
UK and Ireland. Currency and political 
volatility are a challenge for consumers and 
companies alike. The volume momentum 
regenerated in our core brands during the 
past year does give us continuing impetus. 
The major strategic decisions taken to 
rationalise our manufacturing footprint, 
increase brand investment in Ireland and 
extend our partnership arrangements with 
AB InBev should all bear fruit in the year and 
years to come. Together with the continued 
hard work, expertise and determination 
of our people, we look forward to further 
progress in the current year. 

Sir Brian Stewart
Chairman

13

The major strategic 
decisions taken 
to rationalise our 
manufacturing footprint, 
increase brand investment 
in Ireland and extend our 
partnership arrangements 
with AB InBev should all 
bear fruit in the year and 
years to come.

Read more about Governance 
on pages 58 to 69

Our guidance is medium term target 
leverage of 2x Net Debt/EBITDA. We 
anticipate we will move towards this level 
during the course of FY2018 through a 
combination of our progressive dividend 
policy, acquisitions and/or share buybacks. 

GOVERNANCE & CORPORATE 
RESPONSIBILITY
The Board and senior management 
team are committed to maintaining the 
highest standards of governance and 
ethical behaviour throughout the business. 
A statement of our main Governance 
principles and practice is provided on pages 
58 to 69 and reflect the requirements of the 
2014 UK Corporate Governance Code and 
the Irish Corporate Governance Annex. 

We take corporate responsibility seriously 
and our Corporate Responsibility Statement 
on pages 42 to 50 sets out our work 
this year in this area. Recognising the 
importance of shareholder engagement, 
I have also recently completed a series of 
meetings, focused principally on corporate 
governance, with a number of the Group’s 
largest institutional shareholders – a practice 
which I now engage in annually. Consistent 
with the principles of the UK Corporate 
Governance Code, I have ensured that 
feedback from these meetings has been 
shared with the Board as a whole.

Business & Strategy   
Business Model

C&C Group plc

Annual Report 2017

In Scotland and Ireland our ambition is to be the pre-eminent brand-led wholesale 
drinks supplier to the licensed on and off-trade. Our platforms in both territories 
provide: an unrivalled range across our Core, Premium, Agency and 3rd Party 
Brands; enhanced customer service; and comprehensive geographic coverage. 
We firmly believe this is the right model to meet the needs of both customers and 
consumers, who are increasingly demanding authentic, differentiated local brands as 
well as global reach.

Core 
Brands

All own brands

Premium and Craft 
Portfolio

Predominantly own 
brands or craft JVs

Other Owned 
Brands

Owned local and specialty 
brands

World Premium 
Brands

3rd party brands distributed 
under contract, primarily AB 
InBev brands

Meeting 
customer 
needs

“Must-have” 
local brands

Craft and 
premium 
consumer 
experimentation

Local, niche and 
specialty brands

Access to global 
brands

Wholesale

All 3rd party brands bought-in

Soft
Drinks

Wines

Spirits

Cider

Beer

“One-stop 
shop”

14

Business & Strategy

Revenue Generation 
and Earnings Growth

•  In our core geographies of Ireland and Scotland, we seek revenue generation through a 

full-service, brand-led wholesale model predominantly focused on our own range of brands 
and meeting customers needs. In the rest of Great Britain we focus on cider market share 
expansion and our growing premium portfolio. Internationally we focus on volume and value 
growth in established markets and seeding new markets in Asia & Africa.

•  We seek to make brand innovations at low cost and exploit niche and premium markets.
•  We seek earnings growth through revenue generation, cost control and margin 

improvement.

Cash Generation

Engagement

Strategic Capital

•  Our core businesses are strongly cash generative. We therefore focus on cash. We 
critically review the value for money of all brand and capital investment. Our current 
emphasis is on investment in brands and innovation to drive revenue and market share. 
Group management relentlessly drive to reduce costs – in production, distribution and 
commercial overheads.

•  We engage with our workforce and incentivise them to ensure alignment with 

shareholders.

•  Local management are incentivised with financial targets relevant to their local business 

unit.

•  Where necessary, we are prepared to buy in expertise on a margin-sharing basis.

•  We seek local expansion in our core territories. Potential acquisitions must complement 

our business and meet our strategic objectives.

•  We are prepared to make larger transformational acquisitions, and we are ready to seize 

opportunities as they arise due to the strength of our Balance Sheet.
•  We will make disposals where they will enhance shareholder value. 
•  In the absence of capital investment opportunities we will return surplus cash to our 

shareholders.

Social Responsibility

•  Throughout the Group we seek to operate compliantly with the law and as good 

corporate citizens.

15

Group Strategy

Our long term strategy is to build a sustainable 
international, cider-led, multi-beverage business 
through a combination of organic growth and 
selective acquisitions.

Strategic
pillars

Medium term
strategic goals

Financial
characteristics

Enhance value of key 
brands

Brand and product investment to build 
value of key brands over the long term

Grow Premium and 
Craft portfolio

Leverage key brand strength and 
market position to grow our portfolio of 
Premium and Craft brands

Brand-led drinks 
wholesaler in key 
markets

Deliver unrivalled portfolio strength, 
value and service to the Scottish and 
Irish on-trade and off-trade

Rigorous focus on 
costs and efficiencies

Ongoing commitment to delivering 
operational efficiencies and cost control

International growth

Grow international volumes of our key 
brands through strategic alliances

Capital allocation to 
enhance growth and 
shareholder returns

Selective acquisitions to fuel sustainable, 
profitable growth and/or cash returns to 
shareholders

Resilient high 
margins

Cash generation 
and Balance 
Sheet strength

EPS growth and 
cash returns

16

C&C Group plcAnnual Report 2017Achievements during FY2017

•  Up-weighted investment in our key brand assets of Magners, Bulmers and Tennent’s, 

returning them to volume growth of +2.6% in their key markets. Direct brand marketing 
across these three key brands rose to 9.5% (FY2016: 8.4%) of net sales value with a 
further 4.0% (FY2016: 3.4%) invested in new founts. 

•  Re-launched and re-positioned the Magners Original brand in the UK with new packaging 

and a comprehensive marketing campaign under the “Hold True” tag line. Launched 
Outcider from Bulmers, a new sweeter tasting cider targeting a more youthful audience. 

•  The Premium and Craft portfolio (which includes Chaplin & Cork’s, Heverlee, Menabrea, 

Pabst as well as our local craft businesses Five Lamps, Dowds Lane, Drygate and 
Whitewater) grew volume by 60%. 

•  Premium and craft now accounts for 2% of our own brand volume, 3% of own brand 
revenue and is starting to make a meaningful contribution to bottom-line given the 
premium price points and attractive margins. 

•  The Group complements its branded business with third-party drinks wholesaling, own-

label and agency distribution in its key domestic markets of Ireland and Scotland. 

•  We are working through the challenges and complexities of running fully integrated 

brand-led wholesale businesses and the increased focus delivered improved 
performance in the second half of the year. Significant new client wins in Scotland 
helped stabilise volume and customer numbers by the year end, giving increased 
confidence for the year ahead.

•  We closed our plant at Borrisoleigh in Ireland and sold our cidery and bottling operations 
at Shepton Mallet in England. The activities at both sites were transferred to our Clonmel 
site. These changes were essential for the Group, improving our utilisation rates at our key 
sites to mid-70’s percent and ensuring the cost competitiveness of our products. 

•  The site rationalisation savings helped to successfully deliver the €15m of cost reductions 

announced in March 2016. The cost savings facilitated incremental investment in marketing 
and price support to further strengthen our core brand domestic positions.

•  The Group enjoyed another good year of progress in its international business, with 

volumes during the year up + 3.9% (FY2016: +14.8%).

•  The International team delivered a strong performance in the more established markets 
of Western Europe, with volumes +14% in the region. The Tennent’s brand performed 
well in Export, increasing volume by +17% . It now accounts for c.30% of the Group’s 
international division.

•  Our Balance Sheet remains in robust health with a net debt to EBITDA ratio of 1.55x at 

the year end. This is after paying out €66m in dividends and share buybacks, increased 
net capex of €16m (including €17m on the new PET line at Clonmel) and investing an 
additional €12m in our trade lending books in Northern Ireland.

•  Our guidance is medium term target leverage of 2x Net Debt/EBITDA. We anticipate we 
will move towards this level during the course of FY2018 through a combination of our 
progressive dividend policy, acquisitions and/or share buybacks. 

Strategic priorities
for FY2018

CORE OBJECTIVE
Our core strategic 
objective is to deliver 
earnings growth.

STRATEGIC PRIORITIES

Existing businesses
•  to strengthen core brands and 

develop a portfolio of differentiated 
premium brands to capitalise 
on niche, craft and specialist 
opportunities

•  to leverage integrated brand-led 

wholesale platforms in Ireland and 
Scotland to drive revenue growth 
and reduce costs

•  successfully imbed our new 

distribution relationship with AB 
InBev for our cider portfolio in the 
UK, to grow volume and value in 
our core cider brands 

•  to grow international volumes 

and earnings through distribution 
partnerships

Capital allocation
•  after increased investment in 

FY2017 maintain the strong cash 
conversion characteristics of the 
business

•  to move towards target leverage 
of 2x Net Debt/EBITDA which 
provides flexibility to take advantage 
of consolidation opportunities
•  to return value to shareholders 
in the absence of strategic 
opportunities

Corporate responsibility
•  targeting further sustainability 

improvements across the Group
•  focusing our social responsibility 
agenda on engagement in the 
community 

•  achieving a continuous 

improvement in workforce health 
and safety

17

Business & StrategyKey Performance Indicators

Strategic Priority

KPI

Definition (see also financial 
definitions on pages 177 and 178)

FY2017 performance

FY2018 Focus

To enhance earnings 
growth

Operating 
Profit

Operating profit (before 
exceptional items)

Operating 
Margin

Operating profit (before 
exceptional items), as a 
percentage of net revenue

To enhance earnings 
growth

Adjusted 
diluted 
earnings per 
share 

Attributable earnings before 
exceptional items divided by the 
average number of shares in 
issue as adjusted for the dilutive 
impact of equity share awards

To generate strong 
cash flows

Free Cash 
Flow

Free Cash Flow is a non GAAP 
measure that comprises cash 
flow from operating activities 
net of capital investment cash 
outflows which form part of 
investing activities

Free Cash 
Flow 
Conversion 
Ratio

The conversion ratio is the 
ratio of free cash flow as a 
percentage of EBITDA before 
exceptional items

To ensure the 
appropriate level of 
financial gearing and 
profits to service 
debt

Net debt: 
EBITDA

The ratio of net debt (Net debt 
comprises borrowings (net 
of issue costs) less cash) to 
Adjusted EBITDA 

To deliver 
sustainable 
shareholder returns

Progressive 
dividend/
return to 
shareholders

Total dividend per share paid 
and proposed in respect of the 
financial year in question

Dividend 
Payout Ratio

Dividend cover is Dividend/
Adjusted diluted EPS

To achieve the 
highest standards 
of environmental 
management

Reduction 
in CO² 
emissions

To achieve the 
highest standards 
of environmental 
management

Waste 
recycling

Tonnes of CO² emissions¹

Tonnes of waste sent to landfill²

To ensure safe and 
healthy working 
conditions

Workplace 
safety 
accident rate

The number of injuries that 
resulted in lost-work days, per 
100,000 hours working time in 
production facilities²

FY15 

FY16 

FY17 

FY15 

FY16 

FY17 

FY15 

FY16 

FY17 

FY15 

FY16 

FY17 

FY15 

FY16 

FY17 

FY15 

FY16 

FY17 

FY15 

FY16 

FY17 

FY15 

FY16 

FY17 

FY15 

FY16 

FY17 

FY15 

FY16 

FY17 

FY15 

FY16 

FY17 

€115.0m

€103.2m

€95.0m

To seek continuing 
growth, through revenue 
enhancement, acquisition 
synergies and cost control

Links to other 
Disclosures

Group CFO 
Review
page 37

16.8%

15.6%

17.0%

27.2c

24.2c

23.8c

€82.3m

€113.4m

€54.3m

58.8%

92.5%

49.4%

1.13x

1.33x

1.55x

11.50c

13.65c

14.33c

42.3%

56.4%

60.2%

To achieve adjusted 
diluted EPS growth in real 
terms

Group CFO 
Review
page 37

To generate improved 
operating cash flows

Group CFO 
Review
page 39

Group CFO 
Review
page 39

Move towards medium 
term target of 2.0 times 
Net Debt/EBITDA

Group CFO 
Review
page 38

The Group will continue 
to seek to enhance 
shareholder returns

Chairman’s 
Statement
page 12

37,955t

45,071t

41,228t

To achieve best practice 
across the Group, 
including acquired 
businesses

Corporate 
Responsibility 
Report
page 47

27t

24t

16t

0.68

0.42

0.56

To achieve best practice 
across the Group, 
including acquired 
businesses

To achieve best practice 
across the Group, 
including acquired 
businesses

Corporate 
Responsibility 
Report
page 49

1.  Clonmel, Wellpark and Vermont in FY2015. FY2016 and FY2017 includes the Gleeson and Wallaces Express businesses. 

2.  Clonmel, Wellpark and Shepton Mallet

18

C&C Group plcAnnual Report 2017Principal Risks and Uncertainties

The principal risks and uncertainties which have the potential to have a material 
impact upon the Group’s long-term performance and achievement of strategy are set 
out below.

These represent the Board’s view of the principal risks at this point in time. There may 
be other matters that are not currently known to the Board or are currently considered 
of low likelihood which could arise and give rise to material consequences. 

Risks and Uncertainties

Mitigation

Risks And Uncertainties Relating To Strategic Goals

The Group’s strategy is to focus upon earnings growth through 
organic growth, acquisitions and joint ventures and entry into new 
markets. These opportunities may not materialise or deliver the 
benefits or synergies expected and may present new management 
risks and social and compliance risks.

The Group seeks to mitigate these risks through due diligence, 
careful investment and continuing monitoring and management 
post-acquisition.

Risks And Uncertainties Relating To Revenue And Profits

Consumers may shift away from larger brands towards more 
localised, premium and niche products.

Seasonal fluctuations in demand, especially an unseasonably bad 
summer in Ireland could materially affect demand for the Group’s 
cider products. 

Consumer preference may change in our core geographies, new 
competing brands may be launched and competitors may increase 
their marketing or change their pricing policies. 

The GB off-trade and increasingly the GB on-trade continues to be 
highly competitive, driven by consumer pressure, customer buying 
power, consolidation and vertical integration of distribution channels 
and the launch of heavily-invested competing products. 

Customers, particularly in the on-trade where the Group has 
exposure through advances to customers, may experience financial 
difficulties. 

The Group is reliant on the performance of its distribution partners for 
the distribution of its products in international markets and the UK.

Through diversification, innovation and strategic partnerships, 
we are developing our product portfolio to enhance our offering 
of niche and premium products to satisfy changing consumer 
requirements. 

The Group seeks to mitigate this risk through geographical and 
brand diversification.

The Group has a programme of brand investment, innovation and 
product diversification to maintain and enhance the relevance of its 
products in the market. For instance, as part of this programme, 
Outcider was launched in Ireland in FY2017. The Group also 
operates a brand-led model in our core geographies with a 
comprehensive range to meet consumer needs.

The Group seeks to mitigate the impact on volumes and margins 
through developing a focused portfolio approach, innovation, 
strategic partnerships, such as the distribution arrangement 
that the Group entered into with AB InBev in GB in FY2017, the 
introduction of brand propositions that are in tune with shifting 
consumer and customer needs and through seeking cost 
efficiencies.

The Group monitors the level of its exposure carefully.

The Group mitigates these risks by continuously monitoring the 
performance of its distribution partners and having agreements 
with appropriate protections in place in relation to inadequate 
performance.

19

Business & StrategyPrincipal Risks And Uncertainties
(continued)

Risks and Uncertainties

Mitigation

Risks and Uncertainties Relating to Revenue and Profits

Key strategic partnerships may not be renewed or may be renewed 
on less favourable terms.

The Group seeks to mitigate this risk by managing its relationship 
with its key strategic partners and by putting long-term 
arrangements in place in relation to termination and renewal. 

Risks and Uncertainties Relating to Costs, Systems and Operations

Input costs may be subject to volatility and inflation and the 
continuity of supply of raw materials may be affected by the weather 
and other factors. 

Circumstances such as the loss of a production or storage facility or 
disruptions to its supply chains or critical IT systems may interrupt 
the supply of the Group’s products. 

Increased levels of cybercrime represent a threat to the Group’s 
businesses and may lead to business disruption or loss of data. The 
Group is exposed to the risk of external parties gaining access to 
Group systems to deliberately disrupt business, steal information 
or commit fraud. Theft of data relating to employees, business 
partners or customers may result in a regulatory breach and impact 
the reputation of the Group.

Financial Risks and Uncertainties

The Group’s reporting currency is the Euro but it transacts in foreign 
currencies and consolidates the results of non-Euro reporting 
foreign operations. Fluctuations in value between the Euro and 
these currencies including, in the case of Sterling, resulting from 
the UK vote to leave the European Union, may affect the Group’s 
revenues, costs and operating profits. 

The solvency of the Group’s defined benefit pension schemes 
may be affected by a fall in the value of their investments, market 
and interest rate volatility and other economic and demographic 
factors. Each of these factors may require the Group to increase its 
contribution levels.

The Group seeks to mitigate some of these risks through long-
term or fixed price supply agreements. The Group does not 
seek to hedge its exposure to commodity prices by entering into 
derivative financial instruments.

The Group seeks to mitigate the operational impact of such an 
event through business continuity plans, which are tested regularly 
to ensure that interruptions to the business are prevented or 
minimised and that data is protected from unauthorised access, 
contingency planning, including involving the utilisation of third 
party sites and the adoption of fire safety standards and disaster 
recovery protocols. The Group seeks to mitigate the financial 
impact of such an event through business interruption and other 
insurances.

The Group has a number of IT security controls in place including 
gateway firewalls, intrusion prevention systems, security incident 
monitoring and virus scanning. The Group’s approach is one of 
ongoing enhancement of controls as threats evolve with the target 
being to align controls, and in particular to implement any new 
services or changes to the environment, with reference to the 
ISO 27001 international standard. The Group also has a suite of 
information security policies in place.

The Group seeks to mitigate currency risks, where appropriate, 
through hedging and structured financial contracts to hedge a 
portion of its foreign currency transaction exposure. It has not 
entered into structured financial contracts to hedge its translation 
exposure on its foreign acquisitions.

The Group seeks to mitigate this risk by continuous monitoring, 
taking professional advice on the optimisation of asset returns 
within agreed acceptable risk tolerances and implementing 
liability-management initiatives such as an enhanced transfer value 
exercise which the Group conducted in FY2016 and FY2017 in 
relation to its Irish defined benefit pension schemes.

Fiscal, Regulatory and Political Risks and Uncertainties

The Group may be adversely affected by changes in excise duty 
or taxation on cider and beer in Ireland, the UK, the US and 
other territories. 

The Group seeks to mitigate this risk by playing an active role 
in industry bodies and engaging with governmental tax and 
regulatory authorities. In Ireland, we engage with the Government 
in relation to excise duty reductions in support of domestic 
producers. In the UK, the Group is a board member of the 
National Association of Cider Makers and a steering committee 
member of the all-party Parliamentary beer group. In the US, we 
are active in the United States Association of Cider Makers. 

20

C&C Group plcAnnual Report 2017Risks and Uncertainties

Mitigation

Fiscal, Regulatory and Political Risks and Uncertainties

The Group may be adversely affected by changes in government 
regulations affecting alcohol pricing, sponsorship or advertising, 
and product types.

Within the context of supporting responsible drinking initiatives, 
the Group supports the work of its trade associations to present 
the industry’s case to government.

The UK vote to leave the European Union has created significant 
uncertainty about the near term outlook and prospects for the UK, 
Ireland and European Union economies. While the economic effect 
of the UK leaving the European Union is uncertain, it could have 
the effect of negatively impacting the UK, Irish and European Union 
economies and currencies and the financial performance of the 
Group, reducing demand in the Group’s markets and increasing 
business costs including through the application of additional tariffs 
and transaction taxes on the Group’s products and raw materials. 
With our reporting currency as the Euro, the Group is exposed to 
the translation impact of a weaker Sterling.

The Board and management will continue to consider the impact 
on the Group’s businesses, monitor developments and play a 
role in influencing the UK, Irish and Scottish Governments to help 
ensure a manageable outcome for our businesses. In FY2017, we 
contributed to a House of Lords study on the implications of the 
UK vote to leave the European Union on UK and Irish relations 
and are also working closely with the Food and Drink Federation 
in Ireland and the European Cider Association in relation to the 
implications of the UK vote for our businesses. On an ongoing 
basis, we seek, where appropriate, to mitigate currency risk 
through hedging and structured financial contracts and take 
appropriate action to help mitigate the consequences of any 
decline in demand in its markets.

Liability-Related Risks and Uncertainties

The Group’s operations are subject to extensive regulation, 
including stringent environmental, health and safety and food 
safety laws and regulations and competition law. Legislative non-
compliance or adverse ethical practices could lead to prosecutions 
and damage to the reputation of the Group and its brands.

The Group is vulnerable to contamination of its products or 
base raw materials, whether accidental, natural or malicious. 
Contamination could result in a recall of the Group’s products, 
damage to brand image and civil or criminal liability.

The Group has in place a permanent legal and compliance 
monitoring and training function and an extensive programme of 
corporate responsibility.

The Group has established protocols and procedures for incident 
management and product recall and mitigates the financial impact 
by appropriate insurance cover.

Fraud, corruption and theft against the Group whether by 
employees, business partners or third parties are risks, particularly 
as the Group develops internationally.

The Group maintains appropriate internal controls and procedures 
to guard against economic crime and imposes appropriate 
monitoring and controls on subsidiary management.

Employment-Related Risks and Uncertainties

The Group’s continued success is dependent on the skills and 
experience of its executive Directors and other high-performing 
personnel, including those in newly acquired businesses, and could 
be affected by their loss or the inability to recruit or retain them. 

Whilst relations with employees are generally good, work 
stoppages or other industrial action could have a material 
adverse effect on the Group. 

The Group seeks to mitigate this risk through appropriate 
remuneration policies and succession planning.

The Group seeks to ensure good employee relations through 
engagement and dialogue.

21

Business & StrategyGroup Chief Executive Officer’s Review

OVERVIEW
FY2017 has been a period 
of significant activity for 
the Group. While trading 
remained tough, we 
invested in and delivered 
volume growth across our 
core brands; completed 
a major rationalisation of 
our production foot print; 
drove efficiencies across 
the business; continued 
to grow our Premium 
portfolio and export 
business; and secured an 
important new long term 
distribution arrangement 
with AB InBev. After this 
year of consolidation, 
we are in materially 
better shape to meet the 
ongoing challenges and 
opportunities within our 
industry.

22

GROUP FINANCIAL PERFORMANCE
After a challenging FY2016, the Group’s 
key markets and trading performance 
was stable over the course of this year. 
We returned our three key brands to 
volume growth of +2.6% (FY2016: 
-6.4%), successfully completed a major 
rationalisation programme and continued 
to grow our Premium portfolio and Export 
business. Revenue from our key brands 
was €242 million (FY2016: €247 million(i)) 
with the benefit of volume growth offset 
by competitive pricing and mix pressures, 
particularly for Magners. Total revenue 
for the Group was €559m down -6.9%(i) 
reflecting weakness in our wholesale, own 
label and US activity. The Group returned 
to operating profit growth in the second 
half of the year on a constant currency 
basis, benefiting from an improving trading 
performance and the cost savings arising 
from our site rationalisation programme. 
Full year Group operating profits(iii) of €95 
million (FY2016: €95 million(i)) were flat year-
on-year on a constant currency basis. The 
devaluation of sterling following the UK’s 
vote to leave the European Union had a 
negative (€7.8m) impact on reported Group 
operating profits year-on-year. Adjusted 
diluted earnings per share was 23.8c 
(FY2016: 21.9c) up 8.7%.

We continued to invest in our brands and 
our manufacturing capabilities, with an up-
weighted marketing campaign for Magners 
and a new PET line at our cidery in Clonmel. 
Even with these investments, the balance 
sheet remains strong, ending the year at 
1.55x Net Debt(vi)/EBITDA(ii). Our preference 
remains to invest in the business and 
adjacent assets but in the absence of value 
accretive deals during the year, we returned 
€66 million capital to shareholders through 
share buybacks and increased dividend. 
The buyback activity reduced our weighted 
average number of shares by 6.9% during 
the year. 

SECTOR BACKDROP
Globally, cider remains a relatively small but 
fast growing category, a key beneficiary of 
shifting consumer tastes towards sweeter, 
natural, gluten free products and authentic, 
local brands. Global cider volume growth is 
running at 5% per annum(xiii).

The global beverages space is in a period 
of profound structural change, both in 
terms of evolving consumer tastes around 
the world and the corporate landscape 
addressing this market. In developed 
markets, the consumer is shifting away 
from global, homogeneous brands in 
favour of local brands with provenance, 
taste and quality. Increased consumer 
experimentation is fuelling a proliferation 
of craft brands, offering more established 
brewers an opportunity to premiumise their 
portfolios. We are well-placed to capitalise 
on these trends through our authentic ‘Local 
Champion’ brands – Tennent’s, Bulmers 
and Magners – and our growing Premium 
portfolio. The return of inflation in the UK, 
whilst putting a squeeze on disposable 
incomes, is presenting a firmer pricing 
environment for the first time in many years.

The corporate sector remains in a 
consolidation phase. With the completion 
of the SAB Miller/AB InBev global merger 
during the year, the focus has shifted 
towards anti-trust divestitures attracting the 
Asian brewers and other new bidders into 
European beverages as well as smaller, 
inter-regional combinations that can ally 
high quality brand assets with strong market 
positions.

STRATEGY
The Group is well placed to benefit from 
the evolving trends in our sector and our 
strategy in domestic and international 
markets remains unchanged. In Scotland 
and Ireland, we combine leading local 
brands with unrivalled production and 
distribution capabilities. These strong 
brand/geographic combinations provide 
the platform from which we can deliver long 
term value from our key brand assets as well 
as build out our portfolio through targeted 
brand investment, product innovation, 
agency wins and acquisitions. 

Internationally, given our size and scale, our 
model is to partner with local brewers and 
distributors. In Magners we have one of 
the truly international cider assets currently 
sold in over 50 countries and growing in 
territories as diverse as Russia, Spain and 
Thailand. The export potential of Magners is 
based on solid domestic foundations. 

C&C Group plcAnnual Report 2017The clear momentum 
behind the Magners 
brand in the UK, provided 
the right foundations 
for entering into a new 
distribution partnership 
with AB InBev.

Magners emerging as one of the clear 
winners. Having consolidated our position 
within the apple cider category in FY2017, 
we launched Magners Dark Fruit in April 
2017, appealing to consumers’ desire for 
variety and innovation in the flavoured cider 
segment.

The clear momentum behind the 
Magners brand in the UK, provided the 
right foundations for entering into a new 
distribution partnership with AB InBev. The 
cider relationship with AB InBev covers 
our portfolio in Great Britain as of 1 March 
2017. Whilst it is still early days in the 
expanded relationship, we are confident that 
Magners will continue to grow volume and 
value within their strong beer portfolio and 
distribution infrastructure.

Internationally, Magners saw continued 
strong growth in Europe (+12%), opened 
new markets in Africa and Asia and returned 
to growth toward the end of the fourth 
quarter in the US. Globally, Magners brand 
volume growth was +7.5% for the year 
(FY2016: -6%).

Bulmers
Bulmers returned to volume growth in 
Ireland, up +3% for the year (FY2016: 
-13%). in a LAD market that grew +2%(viii). 
Cider is experiencing growth well-ahead 
of the overall market with volumes +6%(viii), 
boosted by better summer weather 
and product innovation. Against this 
market backdrop we are investing in 
both new product development and a 
re-enforcement of the core brand equity. 
In March 2017, we launched Outcider 
from Bulmers, a new sweeter tasting 
cider targeting a more youthful audience. 
We also are up-weighting our marketing 
investment behind the Bulmers brand with 
the new “100% Irish” advertising campaign, 
supported by refreshed livery and 
packaging. Competitor activity continues 
to target Bulmers taps in high volume city 
centre bars with a resultant loss of share in 
the smaller draught segment, but Bulmers 
remains in a very positive position, enjoying 
a 62% share of the category (FY2016: 
65%)(viii). The incremental investment this 
year gives us reason to be confident in the 
brand taking its fair share of the resurgent 
interest in cider.

23

The brand is the Number 2 in apple cider 
and gaining share in the UK, the world’s 
largest cider market. It is a testament to 
the quality of the Magners brand and the 
interest in the international cider opportunity 
that we have attracted some of the world’s 
leading brewers and distributors to the 
Magners stable. Our range of partners now 
incorporates Thai Bev, San Miguel, Pabst 
Brewing Company and, as of December 
2016, AB InBev who are handling the sales 
and marketing of Magners and our other 
cider brands in Great Britain, alongside their 
leading beer portfolio.

KEY BRANDS 
During the year, we up-weighted investment 
in our key brand assets of Magners, 
Bulmers and Tennent’s, returning them to 
volume growth in their key markets. Direct 
brand marketing across these three key 
brands rose to 9.5% (FY2016: 8.4%) of net 
sales value, with a further 4.0% (FY2016: 
3.4%) invested in new founts.

Magners
In Spring/Summer 2016 we re-launched 
and re-positioned the Magners Original 
brand in the UK with new packaging and 
a comprehensive marketing campaign 
under the “Hold True” tag line. Our activity 
spanned across TV, Radio, Social Media 
and Experiential. Brand volumes responded 
positively, up 11% in the UK for the year 
in a cider market that was (0.5%)(vii) lower. 
After a period of intense competitor 
activity in recent years, the cider category 
showed evidence of rationalisation with 

 One apple productthat’s never needed an update True cider since 1935 Please Enjoy Magners ResponsiblyBusiness & StrategyGroup Chief Executive Officer’s Review
(continued)

branded volumes over the medium term 
through a combination of in-house product 
development, new agency wins and 
partnering with leading local craft brewers. 
In Ireland & Scotland this Premium and 
Craft portfolio complements our leading 
brands, providing our on-trade and 
off-trade customers with the breadth of 
variety and choice demanded by modern 
consumers. Equally, these fledgling 
brands benefit from being part of the 
Group’s unrivalled distribution footprint. 
This distribution reach provides not only 
broad market access but the customer 
proximity and feedback that is vital to the 
development of young exciting brands.

Heverlee, our premium Belgian lager, 
reached the milestone of 20,000 HL per 
annum across the UK and Ireland. It is the 
No.1 imported beer in Northern Ireland(viii) 
and the second fastest growing premium 
beer in Scotland. Menabrea, our Italian 
premium lager, continued its growth in 
Ireland and Scotland and achieved major 
UK-wide listings in both the national grocery 
and casual dining segments. We also 
launched the iconic US beer brand Pabst 
Blue Ribbon in the UK, focused initially on 
the student and Millennials market.

INTERNATIONAL GROWTH 
The Group enjoyed another year of progress 
in its international business, albeit enforced 
distributor changes in Australia and India 
held back overall export volume growth 
during the year to +3.9% (FY2016: +14.8%).

The global growth opportunity in cider is 
well documented and underpinned by its 
fresh, natural image and its sweeter, “easy 
to drink” taste. This combination is attracting 
new consumers to the category, including 
younger and female drinkers, and in markets 
without a strong cider tradition. Global cider 
volumes are estimated to have increased by 
+5.8% CAGR(xiii) between 2010 – 2015 and are 
forecast to grow at +4.7% CAGR(xiii) over the 
subsequent 5 years. This year the International 
team delivered a strong performance in the 
more established markets of Western Europe, 
with volumes +14% in the region. 

The Tennent’s brand performed well in 
export, increasing volume by +17%.

Tennent’s
In Scotland, the trends in LAD improved 
following the prior year difficulties when 
tighter drink driving legislation reduced 
on trade consumption. Scottish beer 
volumes were flat(vii) versus a GB beer 
market that was -1%(vii). Global Tennent’s 
volumes were level year-on-year and up 
+0.4% in the Independent Free Trade (IFT) 
channel in Scotland. The Tennent’s brand 
affinity scores remain 13% ahead of its 
nearest rival(ix) and it remains very much 
at the heart of our brand-led wholesale 
model. Our margin in Tennent’s improved 
through the year after a weak start and 
a more inflationary environment provides 
opportunity for further progress in FY2018. 
Tennent’s also enjoyed double-digit 
volume growth in our export markets and 
is becoming an increasingly important 
contributor to our international story. 

GROWING PREMIUM AND CRAFT 
PORTFOLIO
The Group made further progress during 
the year in growing and developing our 
portfolio of Premium and Craft beers 
and ciders. The portfolio (which includes 
Chaplin & Cork’s, Heverlee, Menabrea and 
Pabst as well as our local craft businesses 
Five Lamps, Dowds Lane, Drygate and 
Whitewater) grew volume by 60%. Premium 
now accounts for 2% of our own brand 
volume, 3% of own brand revenue and is 
starting to make a meaningful contribution 
to bottom-line given the premium price 
points and attractive margins. Our ambition 
is to grow this portfolio to 5% of Group 

Premium now accounts 
for 2% of our own 
brand volume, 3% of 
own brand revenue and 
is starting to make a 
meaningful contribution 
to bottom-line given the 
premium price points and 
attractive margins.

24

GANG SIGN – ARTWORK @10% FINAL SIZE – 306865_PML Group_Metropole_2320 x 3150mmC&C Group plcAnnual Report 2017It now accounts for c.30% of the Group’s 
international division. The performance 
reflects sustained growth in established 
territories such as Italy and South Korea and 
a promising first year for South Africa.

The cost savings facilitated incremental 
investment in marketing and price support 
to further strengthen our core brand 
domestic positions.

Our export model of manufacturing in Ireland 
and Scotland and partnering with high quality 
local distribution partners remains unchanged. 
Positioning as a premium import at premium 
prices helps preserve 20%+ operating 
margins in export markets. During the year, 
new distributor relationships in Asia and Africa 
helped seed these markets with the Magners 
brand, albeit at a scale currently limited in 
terms of Group volume.

OPERATIONAL EFFICIENCY AND COST 
REDUCTION
We made important changes to our 
production and distribution footprint during 
the year as part of our ongoing commitment 
to operational efficiency. We closed our 
plant at Borrisoleigh in Ireland and sold 
our cidery and bottling operations at 
Shepton Mallet in England for €19m. The 
activities at both sites were transferred to 
our Clonmel site. We worked hard with 
affected employees and were pleased to 
be able to offer the majority continuing 
employment both within and outside the 
Group. However, some redundancies were 
unavoidable and it is a credit to the hard-
work and professionalism of all colleagues 
involved that the transition was completed 
by December 2016 with minimal disruption 
to production and client service. Overall 
headcount reduced by 282 in the year. 
These changes were essential for the 
Group, improving our utilisation rates at our 
key sites to mid-70’s percent and ensuring 
the cost competitiveness of our products. 
Manufactured volumes per head are up 
24% in the year. 

The site rationalisation programme and our 
new distribution agreement with AB InBev 
will enable us to increase over time the 
proportion of direct supply to customers 
and reduce our footprint of distribution 
centres in the UK by the end of FY2018. 
Together with the Group-wide overhead 
reduction activity the site rationalisation 
savings helped to successfully deliver the 
€15m of cost reductions announced in 
March 2016.

Our production site at Clonmel, Co. 
Tipperary in Ireland is now amongst 
the most flexible and well-invested 
manufacturing and packaging facilities 
in Europe. It is the centre for all our cider 
production for Bulmers and Magners and 
our portfolio of premium and secondary 
cider brands. We also brew our Irish beer 
brands on-site and manufacture our Finches 
soft drinks range and Tipperary Water. 
Following the investment of €17m in a new 
PET line during the year, Clonmel now has 
the full range of multi-beverage packaging 
capabilities with keg, bottle, can and plastic 
lines. The Tennent’s Brewery at Wellpark 
in Glasgow remains the home of the 
Group’s beer production in the UK. Again 
utilisation and efficiency measures were 
enhanced during the year. It is a testament 
to the quality and efficiency of our brewing 
operations at Wellpark that we secured 
increased contract manufacturing and 
packaging volumes from AB InBev under a 
new 5-year deal and also from a number of 
third parties. Our US operations completed 
the move to new manufacturing facilities in 
Vermont. Given the continued declines in 
the cider category in the US a programme 
is underway to attract additional contract 
manufacturing and packaging volumes.

Having completed the extensive 
rationalisation programme with minimal 
disruption, we now look forward to a 
period of operational stability where we can 
enjoy the benefits from our well invested, 
efficient and flexible manufacturing sites. 
Our streamlined operational set-up should 
ensure we are well positioned to innovate, 
land new business, compete on price where 
necessary and guarantee the quality of our 
multi-beverage range.

WHOLESALE DISTRIBUTION AND 
AGENCY 
In common with other brewers, the Group 
complements its branded business with 
third-party drinks wholesaling, own-label 
and agency distribution in its key domestic 
territories of Ireland and Scotland.

This wholesale and agency activity supports 
our branded businesses by broadening the 
portfolio of drinks we can offer to our on and 
off-trade customers and deepens our level 
of understanding and engagement with the 
trade. Wholesale and agency also leverage 
the Group’s existing procurement, sales, 
marketing and distribution infrastructure 
to provide incremental revenue and profit 
through overhead absorption.

Our principal agency business is the AB 
InBev beer portfolio which we distribute in 
Ireland and Scotland (excluding Budweiser 
in the Republic of Ireland). AB InBev’s range 
of world beers includes Beck’s, Stella Artois, 
Budweiser, Bud Light and Corona and is 
highly complementary to our Magners, 
Bulmers and Tennent’s brands and our 
emerging Premium and craft portfolio.

Trading in our wholesale and own-label 
businesses was disappointing during the 
year, particularly in the first half. Wholesaling 
is highly competitive, price sensitive and 
in both Ireland and Scotland we lost both 
volume and accounts. Wholesale and own 
label volume was down 194kHL (or 14%) in 
the year and revenue declined by €23m (or 
10%). Approximately half the drop is due to 
the loss of some very low margin own-label 
contracts in Ireland and in the UK, following 
on from the closure of Shepton Mallet. We 
are working through the challenges and 
complexities of running fully integrated brand-
led wholesale businesses and the increased 
focus improved performance in the second 
half of the year. Significant new client wins 
in Scotland helped stabilise volume and 
customer numbers by the year end, giving 
increased confidence for the year ahead.

Despite the complexities and the challenges 
to date, we remain fully convinced that 
brand-led wholesale models are right for 
C&C in Scotland and Ireland. Our ambition 
remains to be the pre-eminent brand-led 
wholesaler in Scotland and Ireland with 
unrivalled range, enhanced customer 
service and geographic coverage. We aim 
to be the supplier of choice to the licensed 
on and off-trade. We have lost more 
business than we would have liked in the 
past few years but believe we now have the 
stability and trading strategies in place to 
regain share over time.

25

Business & StrategyGroup Chief Executive Officer’s Review
(continued)

The AB InBev beers performed well for 
C&C during the year with Corona once 
again proving to be the star performer. The 
extended AB InBev distribution partnership 
signed in December 2016 reaffirms our 
long-term distribution rights to their current 
and future beer portfolio. As part of this 
agreement, we traded some of the value 
we derive from distributing their beer 
brands in Ireland and Scotland for value 
we will derive from AB InBev distributing 
our cider brands in the UK. The reciprocal 
commercial arrangement should work well 
for both parties, playing to each other’s 
mutual strengths across the territories 
and the complementary nature of the 
joint portfolio. The five year extension of 
brewing arrangements for AB InBev brands 
in our Glasgow site further cements the 
relationship. 

STRONG BALANCE SHEET AND 
CAPITAL ALLOCATION
Our balance sheet remains in robust health 
with a net debt(vi) to EBITDA(ii) ratio of 1.55x 
at the year end. The Group finished the year 
with a net debt(vi) position of €171 million 
(FY2016: €163 million) marginally ahead of 
last year. This is after returning €66 million 
in dividends and share buybacks, increased 
net capex (excluding exceptionals) of €16 
million (including €17 million on the new PET 
line at Clonmel) and investing an additional 
€12 million in our trade-lending books in 
Northern Ireland. The latter follows a drive 
to raise awareness amongst our target 
accounts of the Group’s lending product, 
particularly in geographic areas where we 
are currently under-represented. The trade 
lending model is popular across the trade in 
Scotland and Ireland. It provides publicans 
with relatively cheap and accessible 
finance and, for the brewer, the distribution 
secured helps deliver attractive returns, 
consumer visibility and traction for existing 
and developing brands. Our returns hurdle 
for trade loans is 15% RoIC. Actual returns 
have been comfortably above this level in 
recent years.

With trade lending and capex at such 
elevated levels during the year, free cashflow 
conversion (pre-exceptionals) at 53% 
(FY2016: 103%) of EBITDA(ii) was below our 
recent trends. With these items returning to 
more normalised levels next year we expect 

26

Our guidance is medium term target leverage 
of 2x Net Debt(vi)/EBITDA(ii). We anticipate 
we will move towards this level during the 
course of FY2018 through a combination of 
our progressive dividend policy, acquisitions 
and/or share buybacks. Since the year end 
we have made the acquisition of a small craft 
cider business and spent €18.7m on share 
buybacks.

Ultimately, the Group’s 
balance sheet and 
cash generation profile 
provide the firepower 
needed to invest in our 
brands and assets and 
the flexibility to acquire 
assets or return capital as 
appropriate.

a swift return to our long term guidance 
range of 60 – 70%. Working capital was 
a €1m inflow slightly behind the previous 
years underlying position due to a partial 
stock build in Ireland over the year end to 
support our new packaging and product 
launch activity in March 2017. As highlighted 
at our Capital Markets Day in March 2016, 
working capital and cash conversion in 
FY2016 benefited from a €24m receivables 
securitisation agreement and €16m of other 
one-off working capital initiatives. While 
there were no corresponding initiatives 
in FY2017, we will explore further options 
through the current financial year to optimise 
balance sheet efficiency and release cash 
for the benefit of shareholders. The Group’s 
overall cash position benefited from the sale 
in the year of the Shepton Mallet site and 
bottling line in the year for c.€19m, as part 
of our site rationalisation programme. These 
cash receipts are treated as exceptional 
and are excluded from the above cash 
conversion analysis.

Ultimately, the Group’s balance sheet and 
cash generation profile provide the firepower 
needed to invest in our brands and assets 
and the flexibility to acquire assets or return 
capital as appropriate. Looking forward, our 
production facilities are well-invested and we 
do not anticipate annual capex requirements 
beyond €10 – 15 million.

C&C Group plcAnnual Report 2017PEOPLE
At C&C the model that we operate is that 
the Board allocates resources and assesses 
performance of the business divisions 
with the support of a head office of not 
more than 20 people, whilst each business 
division is equipped with the relevant 
people assets to ensure that we operate 
effectively in the market. Accordingly, each 
of our businesses has a local MD who has 
the associated capability to implement 
the agreed strategy and make day to day 
operational decisions for that business. 
In areas like procurement, planning and 
manufacturing, we seek to optimise our 
capability and run on a functional basis.

Our remuneration philosophy focuses on 
stakeholder participation through equity 
participation, to align employee interests 
with those of shareholders. Management 
remain largely incentivised through equity 
and we have employee-wide schemes 
in Ireland and the UK with significant 
participation levels amongst eligible 
employees. Bonus arrangements for 
managers and employees focus on local 
objectives that are relevant for the creation 
of long term sustainable shareholder value. 
All employees have the opportunity of 
participating in performance related bonus 
schemes.

During the year, we continued our 
investment in the next generation of leaders 
in the business by arranging for a small 
number of high performing managers from 
across the Group to undertake the London 
Business School’s accelerated development 
programme.

We punch well above our weight in terms 
of leading public policy on responsible 
drinking. During the year, we became the 
first drinks company in the UK to include 
the Chief Medical Officer’s new responsible 
drinking guidelines on packaging. It is one 
of our key principles that consumers should 
be given information about our products 
at the time of consumption in order to help 
manage their relationship with alcohol. 
We are proud of this initiative which we 
launched jointly with the Scottish Chief 
Medical Officer.

Based on our belief that consumers should 
be given sufficient information about what 
they are consuming, we took the decision to 
voluntarily display calorie information on our 
packaging in the UK and Ireland.

Another example of how we aim to help 
communities is through our support of 
minimum unit pricing. Governments now 
have plans for this important initiative 
in Scotland, Ireland and Northern 
Ireland. We believe that minimum unit 
pricing is an important step in tackling 
irresponsible consumption of alcohol and, 
as such, we remain highly supportive of its 
implementation.

We focus our CSR efforts on activities 
that benefit our local areas and work hard 
to ensure we have a positive impact on 
the communities in which we operate. A 
significant part of this is our approach to 
charitable activities where we support a 
wide range of charities particularly those 
that have a local impact in relation to our 
operating facilities

On a sad note, our Director, Rory 
Macnamara, passed away earlier this year. 
While Rory was a director of C&C for an all 
too brief period, he made a considerable 
contribution to the Board during that time 
and we will greatly miss his valuable insight.

CORPORATE RESPONSIBILITY
Over the last 12 months we have 
continued to develop our Corporate Social 
Responsibility (CSR) agenda. This includes 
implementing a number of initiatives that are 
industry-leading. Taking an active lead on 
CSR and working with our communities and 
stakeholders is essential to our business.

We are extremely proud of the work of the 
Tennent’s Training Academy, which has now 
provided over 34,000 courses having a very 
positive impact on the quality and expertise 
within the Scottish hospitality trade.

We support a wide range of charitable 
causes across the Group, big and small. 
These range from activities linked to our 
brands such as the “Celtic Cash for Goals” 
initiative and Tipperary Water partnering with 
the Irish national child protection charity, the 
ISPCC; to lower profile but equally important 
charitable activity such as our support for 
KidsOut, our partnership with CLIC Sargent 

We are extremely 
proud of the work of 
the Tennent’s Training 
Academy, which has now 
provided over 34,000 
courses having a very 
positive impact on the 
quality and expertise 
within the Scottish 
hospitality trade.

in Northern Ireland and our support of the 
“Voice-Over” charity in Glasgow. 

We also support a diverse range of 
sporting events and activities through 
our partnerships with the city marathons 
in Dublin and Cork, our sponsorship 
of the Tipperary hurling and football 
championships, our partnership with the 
Irish Football Association in Northern Ireland 
and of course our partnership with Glasgow 
Celtic FC.

The Group has also delivered a great range 
of environmental initiatives. During the last 
year we reduced our energy consumption at 
our manufacturing sites by 3% per hectolitre 
and, once again, our two largest production 
sites sent no waste to landfill.

Our commitment to the environment is 
central to our business. We are a producer 
that relies on high-quality agricultural 
products. We pressed 83,000 tonnes of fruit 
last year across our manufacturing sites and 
we continue to source all of our malt used in 
our Wellpark Brewery from Scottish farmers.

I am personally very proud of the work 
undertaken by employees to ensure 
that we nurture our environment and the 
communities in which we operate.

27

Business & Strategy 
 
 
 
 
 
 
Group Chief Executive Officer’s Review
(continued)

Review by Operating Segment
Ireland

From a macro 
perspective, key economic 
measurements continued 
to improve in Ireland during 
the year.

After a strong start, growth in both the 
overall LAD market and the cider category 
in Ireland slowed in the second half of the 
financial year. LAD volume for the full year 
was +2% (H1: +5%) and the cider category 
saw volume grow +6%(viii) (H1: +9%)(viii). 
The performance of cider was buoyed by 
better summer weather, as well as new 
product development helping to expand 
the category and bring in new millennial 
consumers. Cider is now ahead of where it 
was two years ago both in absolute scale 
and as a percentage of LAD consumption. 
Pricing was reasonably stable across both 
on and off-trade channels.

Undoubtedly, the trade enjoyed a strong 
early summer as both the Northern Ireland 
and Republic of Ireland football teams 
progressed from the group stages of the 
European Championships.

By contrast, July was poor across the 
industry. Volumes improved again in August, 
helped by some better weather.

FY2017
€m

338.9

242.3

48.6

20.1%

1,599

409

FY2016
€m

Change
%

347.3

252.5

46.9

(2.4%)

(4.0%)

2.5%

(6.5%)

3.6%

18.6% 1.5 ppts

1,711

398

(6.5%)

2.8%

Constant Currency(i)

Revenue

Net revenue

— Price /mix impact

— Volume impact

Operating profit(iii)

Operating profit margin

Volume (kHL)

— of which Bulmers

28

C&C Group plcAnnual Report 2017The second half was impacted by the 
absence of the Rugby World Cup which 
was in last year’s comparatives and trading 
was more volatile through the key Christmas 
trading period.

OPERATING PERFORMANCE
After a challenging FY2016, our priorities in 
Ireland for FY2017 were to stabilise trading 
and return our key brands to volume growth. 
With Bulmers recording positive volume 
growth of +2.8% and operating profits(iii) for 
the Ireland segment up 3.6% in the period, 
we succeeded in creating a stable platform 
from which to launch our Brand and New 
Product Development plans in FY2018. 

The positive Bulmers volume performance 
reflected category growth and was 
principally driven by a strong performance 
in packaged, especially pint bottle (+14%) 
in the on-trade. The market share trends 
of recent periods continued through this 
year with Bulmers broadly holding share 
in packaged in the on-trade and off-trade 
but ceding some share in draught. On-
trade share is now at 85% (MAT – Feb16: 
91%) and overall Bulmers share is 62% 
(MAT – Feb16: 65%)(viii).

In the year, we completed an extensive 
review of the Bulmers brand and the 
competitive threat it is facing from new 
entrants in Ireland. The results have given 
us confidence in the underlying strength of 
the brand and informed the investment we 
are now making in both the Bulmers brand 
equity and new product development.

Our key focus for FY2018 is to take 
advantage of the growing popularity of cider 
and re-build share, particularly amongst 
the new generation of consumers entering 
the category. Accordingly, in March 2017, 
we launched Outcider from Bulmers, a 
new sweeter-tasting cider targeting a 
more youthful audience. Our distribution 
network enabled us to quickly reach 90%+ 
distribution in the off-trade and we are 
rolling out in the on-trade. We are also up-
weighting our marketing investment behind 
the Bulmers brand with the new “100% 
Irish” advertising campaign and refreshed its 
branding and packaging from March 2017.

The Group’s premium portfolio made further 
progress in Ireland with Heverlee volumes 
up strongly (+44%) to over 10kHL, the brand 
doing particularly well in Northern Ireland 
where it consolidated its position as the 
No.1 import lager(vii) and benefited from our 
increased trade lending activity. Our craft 
offerings within the Group (Five Lamps and 
Whitewater) also continued to make good 
progress. 

Our premium mainstream brands Tennent’s 
and Magners brands grew by +3% and 
+4% respectively, cementing their positions 
as the No.2 lager and No.1 cider brands, in 
Northern Ireland(viii). Our Irish beers Clonmel 
1650 and Roundstone Irish Ale also grew 
strongly (+21%), again driven predominantly 
by take-up in the North of Ireland, where 
the benefits of expanded trade lending are 
evident across the portfolio.

Wholesale volume was down 3.5% 
on a like-for-like basis (excluding the 
impact of two discontinued contracts). 
As discussed above, this reflects the 
price competitiveness in the market and 
a reduction in active customer numbers 
during the year. This masks a strong 
performance in our wine distribution 
business which grew by 8.9%, driven 
primarily by the off-trade channel. 

FINANCIAL PERFORMANCE
Year-on-year volume and revenue 
performance in Ireland was adversely 
impacted by discontinuation of two 
low margin distribution and own label 
contracts in FY2016. In aggregate, these 
two contracts accounted for c. 100kHl of 
volume, €10.6 million of revenue in FY2016 
but with a limited contribution to operating 
profits. Excluding these discontinued 
contracts, the Irish segment’s total volume 
would have been -1% and revenue flat 
year-on-year. Bulmers revenue was up 
year-on-year as a consequence of the 
volume growth but unfavourable pack and 
channel mix towards the off-trade limited 
the margin benefit.

Overall operating profits(iii) in Ireland were 
up 3.6% reflecting improved weighting in 
favour of branded activity and cost savings 
coming through in the second half of the 
year enhancing margins.

29

Business & StrategyGroup Chief Executive Officer’s Review
(continued)

Scotland

The Scottish economy 
is lagging the rest of the 
UK, with Scottish GDP 
contracting in Q4 2016 
and flat for the full year 
compared to +1.8% growth 
in the UK as a whole.

Unemployment is rising, partly due to 
challenges in the oil sector and consumer 
confidence is more subdued than in our 
other domestic businesses. Beer volume 
was flat in Scotland for the financial year, 
having been +1% in the first half. This follows 
the prior year’s high single digit decline 
in on-trade consumption linked to the 
tightening of drink-driving legislation.

OPERATIONAL PERFORMANCE
After a positive first half, Tennent’s brand 
volume performance softened during the 
second half of the year, in line with the 
broader trade. In the Independent Free 
Trade in Scotland Tennent’s was up 0.2% 
in the year (H1: +2%) and still gaining share. 
Including off-trade and national accounts, 
overall volume for Tennent’s in the Scotland 
segment was -1.3% year-on-year (H1: Flat).

FY2017
€m

285.0

186.6

32.6

17.5%

1,394

1,019

FY2016
€m

Change
%

296.6

198.5

33.3

(3.9%)

(6.0%)

(4.6%)

(1.4%)

(2.1%)

16.8%

0.7ppts

1,414

1,032

(1.4%)

(1.3%)

Constant Currency(i)

Revenue

Net revenue

— Price /mix impact

— Volume impact

Operating profit(iii)

Operating profit margin

Volume (kHL)

— of which Tennent’s

30

C&C Group plcAnnual Report 2017profile and is available in 500ml bottles 
across the UK and export markets.

In Premium, Heverlee and Menabrea had 
another year of strong volume growth and 
both brands are achieving real traction in the 
Scottish on-trade. We launched Pabst into 
the Scottish trade, targeted at the Millennials 
market. Drygate, our joint venture with 
local craft brewers, Williams Bros Brewing, 
achieved 10kHL and is now exceeding 
original brewery capacity.

As in Ireland, our Scottish wholesale 
business lost some ground during the year 
and was responsible for 7.7kHl and €5.5 
million (£4.6 million) respectively, of the 
volume and revenue declines experienced 
across the Scotland segment. In the 
year, we looked to rationalise the tail of 
our smaller, uneconomic customers. 
Accordingly, the number of outlets 
purchasing wholesale products is down on 
last year, but had stabilised and started to 
move up by year end. Rate of sale remained 
steady year-on-year. Several product and 
pricing initiatives are underway which, 
together with some major account wins 
towards the end of the year, should stabilise 
volume and value performance in FY2018.

FINANCIAL PERFORMANCE
Net revenue was down 6.0% to €186.6 
million reflecting our weaker rate 
performance in Tennent’s in H1 and 
wholesale volume and value tracking below 
last year. Operating margin was up 2.3ppts 
in the second half as the benefit of cost 
savings flowed through. Margin for the year 
was 17.5%, delivering operating profit(iii) of 
€32.6m, 2.1% down on last year.

31

Rate performance in Tennent’s, however, 
improved significantly in the second half 
reflecting a moderation in the competitive 
pricing pressures as the volatility caused 
by the drink-driving legislation annualised 
and pricing firmed. We have continued this 
momentum on rate in Tennent’s into the new 
financial year. 

Brand affinity scores for Tennent’s were 
up again over the course of the year to 
57% (MAT Feb16: 56%), some 13%(ix) 
ahead of the nearest rival. We continued 
to invest in the brand through our digital 
media “Wellpark” campaign, T5 five-
a-side football and our various sports 
sponsorship platforms. Brand salience 
scores, particularly amongst the 18 – 24 age 
group, have responded encouragingly. The 
broad appeal of Tennent’s is underscored 
by its success and enduring popularity even 
in Scotland’s high-end ‘Platinum’ outlets, 
where it has outsold by a 2-to-1 ratio Craft 
and World lagers combined. 

To address consumers growing appetite 
for a range of high-quality and distinctive 
ale flavours we launched a range of 
‘Caledonia’ premium bottled beers, 
including Outpost IPA, Double Hop and 
Hopscotch. Each of the great tasting 5% 
ABV brews has its own unique flavour 

Business & StrategyGroup Chief Executive Officer’s Review
(continued)

C&C Brands

The macroeconomic 
backdrop in the United 
Kingdom was broadly 
positive during the 
year with consumer 
confidence and spending 
remaining robust despite 
the uncertainty caused 
by the European Union 
referendum result.

More recently this picture has started to 
change. The return of inflation has not 
been matched by wage growth and is 
expected to put a squeeze on disposable 
incomes over the next 12 – 18 months. Retail 
spending fell in Q1-2017 for the first time 
since 2013. The overall cider category was 
down in the period with volume -0.5%(x). The 
on-trade was in moderate growth, buoyed 
by city-centres and growth in casual dining 

The GB cider market remains the largest 
in the world, with London a key opinion 
forming city from a global perspective. The 
continued success of Magners in the UK is 
therefore important not just to our domestic 
business, but our international ambitions for 
the brand. 

FY2017
€m

145.9

83.8

FY2016
€m

Change
%

154.5

90.6

(5.6%)

(7.5%)

(3.0%)

(4.5%)

7.3

8.7%

1,216

485

9.3

(21.5%)

10.3% (1.6ppts)

1,273

430

(4.5%)

12.8%

Constant Currency(i)

Revenue

Net revenue

— Price /mix impact

— Volume impact

Operating profit(iii)

Operating margin

Volume (kHL)

— of which Magners

32

C&C Group plcAnnual Report 2017OPERATIONAL PERFORMANCE
Over the past five years, the Magners brand 
has demonstrated its consumer resilience 
through a period of significant and disruptive 
competitor brand launches. The more 
recent backdrop is one of retailer led range 
rationalisation in LAD and a lessening of 
competitor activity in cider. Against this 
backdrop, we took the decision to up-
weight our investment behind Magners 
in FY2017 to build positive momentum in 
volume and share. The market response 
to the Magners “Hold True” campaign has 
been impressive with brand family volume 
+12.8% within the C&C Brands segment 
and +11% across the UK as a whole. Our 
share of cider is up 59bpts at 6.4% for the 
full year (MAT Feb16: 5.8%)(xi). Magners 
Original consolidated its position as the No.2 
brand in apple(vii), gaining share alongside 
other local brands at the expense of the 
market leader and the international brewers. 
Our brand health check data suggests that 
our marketing investment this year has put 
the brand back on the radar of our target 
audience and instilled our core message of 
Magners’ authenticity.

The momentum behind Magners was 
helpful in our discussions with AB InBev 
regarding distribution rights for the C&C 

cider portfolio in the UK. This agreement 
was concluded and announced in 
December 2016 and marks an exciting next 
stage in the development of the Magners 
brand. Magners and our other cider brands 
will benefit greatly from AB InBev’s best-in-
class distribution capabilities in the UK off-
trade and from being marketed alongside 
AB InBev’s leading portfolio of beers. The 
ongoing consolidation activity currently 
taking place across retailers in the on and 
off-trade further reinforces the strategic 
rationale for the AB InBev partnership. 

Our premium propositions in cider and beer 
(Chaplin & Cork’s, Menabrea and Heverlee) 
more than increased volume by 60% in the 
year. Menabrea made good progress in 
the licensed restaurant trade and secured 
its first grocery multiple listing. This should 
help underpin brand awareness and volume 
growth going forward. 

The performance of our portfolio of local 
English cider brands was more challenging 
with price deflation and retailer-led range 
rationalisation impacting more heavily on 
these secondary and tertiary brands. The 
transfer of cider production from Shepton 
Mallet to Clonmel also resulted in the 
discontinuation of certain low margin, 

own-label contracts. Taken together these 
two issues account for 120kHl of lost 
volume and c.€6 million (£5 million) of lost 
revenue within the C&C Brands division. 

FINANCIAL PERFORMANCE 
The brand re-positioning of Magners 
through the ‘Hold True’ campaign 
successfully delivered volume and share 
gains. However, the associated investment 
in price support and shift in pack mix, as 
we came more in line with the competitive 
set having previously over-indexed in glass, 
had a negative impact on yield and margin. 
Together with the incremental investment 
in marketing, this meant the strong volume 
performance in Magners did not translate 
through to revenue or profit growth in 
the year under review. Net revenue and 
operating profit(iii) were down in the period, 
at €83.8 million and €7.3 million respectively. 
Looking forward, with continued volume 
momentum, pack mix more in line with 
consumption trends, marketing spend 
returning to normalised levels and the 
benefits of the AB InBev partnership, we 
are confident in stronger profit conversion in 
FY2018.

33

Business & StrategyGroup Chief Executive Officer’s Review
(continued)

North America

Constant Currency and adjusted 
for the Pabst transaction(i)

FY2017
€m

FY2016
€m

Revenue

Net revenue

— Price /mix impact

— Volume impact

Operating profit(iii)

Operating margin

Volume (kHL)

24.5

23.1

36.9

34.7

0.7

3.0%

176

0.6

1.7%

265

Change
%

(33.6%)

(33.4%)

0.2%

(33.6%)

16.7%

1.3ppts

(33.6%)

After a period of explosive growth and 
competitor activity between 2010 – 2015 
(CAGR: +44%), the cider category in the 
US started to reverse in mid-2015(xii).

The negative trend continued through the 
current financial year with cider volume 
down 17.6%(xii) over calendar year 2016. 
More recent data suggests the negative 
run-rate has moderated to c.10 – 11% and 
cider is maintaining its share of the overall 
beer category at c.1.3%(xii). It is clear that 
the focus for many consumers, retailers 
and distributors has switched into new 
adjacent categories of alcoholic soft drinks, 
flavoured malt beverages and fruit beer. The 
sweetness of these propositions has no 
doubt taken some consumers, temporarily 
at least, out of the cider category. Another 
feature of the market is the relative success 
of imports and local/regional brands over 
national US brands.

OPERATING PERFORMANCE
The long term distribution partnership 
between our US subsidiary, the re-named, 
Green Mountain Beverages (“GMB”) and 
the Pabst Brewing Company (“PBC”), took 
effect from 1 March 2016. Focus in the first 
six months was on transitioning GMB’s 
sales and marketing operations into the 
Pabst distribution platform and integrating 
our domestic US and import cider brands 
into their broader portfolio. We also jointly 
developed a new regional, super premium 
brand –Vermont Cider Co. for the New 
England market and introduced new 

34

branding and packaging for existing brands 
in the portfolio. We are satisfied that we now 
have the partner and infrastructure in place 
to deliver long term market share recovery, 
but FY2017 was a period of transition 
for C&C against a backdrop of negative 
category trends. Those trends are unlikely 
to change in the short term and visibility on 
recovery of the category is low at this point.

of the Vermont assets, we have prudently 
decided to review the carrying values of our 
US business. As a result of this review an 
impairment charge of €129.4 million was 
taken with respect of the Group’s tangible 
and intangible assets in the US. Following 
this impairment, the carrying value of our 
Vermont business is €45m.

It has been a challenging period for the 
category and our business but it is not 
unreasonable to believe that once the 
category is through these short term cyclical 
challenges, it will resume its long term 
growth trend. Past experiences in both the 
UK and the US suggests that the ‘sweet’ 
fads will run their course and the attributes 
that draw consumers to cider – natural, 
authentic, fruit based, craft – will ensure a 
return to positive territory. 

Operationally, we are focused on building 
our pipeline of contract manufacturing 
and packaging opportunities to improve 
utilisation rates and reduce manufacturing 
variances. 

FINANCIAL PERFORMANCE 
Total volume was down 33.6% in the year 
reflecting the overall declines in the US 
cider market and the inevitable disruption 
from moving to the new partnership 
arrangements with PBC. Despite the 
decline in volume and revenue in the period, 
reported operating profit(iii) was broadly flat 
at €0.7m (FY2016: €0.6m), with PBC sharing 
in the downsides from reduced activity. The 
near term volatility in the category pushes 
out the prospects of Pabst being able to 
deliver a meaningful recovery in the short 
to medium term. While there is no loss 
of belief or enthusiasm for the long term 
prospects of cider in the US or in the quality 

C&C Group plcAnnual Report 2017Export

Constant Currency (i)

Revenue

Net revenue

— Price /mix impact

— Volume impact

Operating profit(iii)

FY2017
€m

FY2016
€m

Change
%

23.8

23.7

24.4

24.4

5.8

5.3

(2.5%)

(2.9%)

(6.8%)

3.9%

9.4%

Operating profit margin

24.5%

21.7% 2.8ppts

Volume (kHL)

— of which Magners

— of which Tennent’s

185

100

54

178

99

46

3.9%

1.0%

17.4%

Export markets for C&C are all markets 
outside of the UK, Ireland and North 
America. 

Our strategy is to build volume through our 
portfolio of authentic British and Irish cider 
and beer brands across Europe, Asia/
Pacific and Africa. The model is to partner 
with local distributors, to position the brands 
as premium/import and retain all production 
in our domestic manufacturing facilities, 
utilising surplus capacity and reducing 
capital employed.

We enjoyed another strong year in EMEA, 
our largest and most established sales 
territory. The region delivers c.82% of the 
division’s volume and was up +14% with 
good performances from more established 
markets such as Spain and France where 
Magners was +5% and +21% respectively, 
and Tennent’s was up +43% and +105%. 
Tennent’s continues to perform well in Italy 
as a speciality/premium lager (32kHL). 
New territories also performed well with 
Eastern Europe now over 10kHl, including 
Magners as the first draft cider available in 
the nascent but fast growing Russian cider 
market. We continued to seed selected 
African markets, reaching 12kHL in only our 
second year with Tennent’s quickly gaining 
traction in South Africa.

In Asia/Pacific, our new agreements 
with ThaiBev in Singapore, San Miguel 
in Thailand and Taiwan and San Miguel 

Mahou in India are bedding in and are 
delivering growth. These are still nascent 
cider markets and the contribution to 
Group volume and revenue remains 
small. However, our partners are sizeable, 
high quality regional players, with a 
demonstrable interest and understanding 
of the category. Our opportunity and focus 
rests in extending these arrangements to 
other fast growth markets in the region. 
Distributor disruption in Australia and with 
a previous distributor in India resulted in 
the loss of 13.1kHL (7.1%) of cider volumes, 
dragging back volume, revenue and profit 
performance for the region and the Export 
division.

Our Export volume is now 185 kHL. We 
distribute to 60 markets around the world 
delivering an operating margin of 24.5%. 
We see opportunities for growth in all 
regions through building on our existing 
relationships and establishing a presence in 
new territories. We have seen real traction 
in both the Magners and Tennent’s brands 
in a broad range of overseas markets. Both 
brands have the key attributes of heritage, 
provenance and quality and carry excellent 
export potential as premium import 
propositions.

35

Business & StrategyGroup Chief Executive Officer’s Review
(continued)

CURRENT TRADING AND OUTLOOK 
The current financial year has started 
satisfactorily. The outlook for consumer 
spending is moderating across all our 
territories but the return of inflation is 
presenting a firmer pricing opportunity. We 
believe the enduring nature of our brands 
and products, plus the quality and efficiency 
of our operations ensure we can trade 
successfully in this environment. Each of 
our three key brands has had its challenges 
in recent years, but through continued 
investment and hard work they have 
weathered these storms. We believe they 
are now in a position to build on the robust 
volume performance of last year to deliver 
revenue and value growth in FY2018. 

It is early days in the launch of Outcider in 
Ireland and the Bulmers brand re-fresh, but 
we are pleased with the market reception 
to both campaigns so far. We have had a 
positive reaction from the off-trade and are 
in roll-out to the on-trade, before the next 
phase of marketing focused on outdoor, 
social media and activation. Subject to 
satisfactory weather through Spring/Summer 
we expect another good year for the cider 
category in Ireland and our additional €4 
million investment behind Bulmers is a 
margin investment in the current year to build 
further momentum and an improved share 
performance for the brand.

In Scotland, we are cautious on overall 
consumption and anticipate volume in 
the IFT will remain in modest decline for 
the year. Our opportunity in FY2018 is 
to continue to deliver an improved value 
performance in Tennent’s and further grow 
our premium portfolio. We have made a 
solid start on both fronts with new client 
wins and the new Tennent’s founts having 
an impact.

In C&C Brands, our cider brands transferred 
to AB InBev in two tranches on 1st February 
and 1st March, with minimal disruption. 
Initial feedback from the market is positive 
and the strategic logic for the combination 
is stronger than ever. Collectively, we have 
set ourselves ambitious targets for the 
partnership, but are confident the Magners 
brand can continue the volume momentum 
achieved last year. The amended terms of 
our distribution agreement for AB InBev’s 
beers in Scotland and Ireland came into 
effect from 1st January 2017. These will 
inevitably take some of our AB InBev agency 
volume and associated revenue and margin 
out of Scotland and Ireland in FY2018, 
but will be compensated by an improving 
contribution from cider in C&C Brands. 
We have chosen to delay the full transfer 
of physical distribution until the end of this 
year, which will push some of the synergistic 
benefits of the partnership into FY2019.

In North America, the Magners brand is 
showing signs of recovery but the continued 
declines in the overall cider category will 
limit the progress we can expect from the 
Pabst partnership in the near term. The 
business is stable and the increased focus 
on contract opportunities will help cover 
overheads. The brighter spots within the 
US cider market are Import and Regional 
and our portfolio is well placed to take 
advantage of these. We remain convinced 
of the strength and commercial logic of our 
combined PBC/GMB platform and its ability 
to recover share and volume when the 
category stabilises.

Export has made a satisfactory start to 
the year. We are nearing completion of 
the switch of our Australian distributor 
to Coca-Cola Amatil (our existing New 
Zealand distributor). We are seeing good 
category development progress in Asia 
Pacific, Europe and Africa and it is clear 
we have a brand portfolio that resonates 
with international audiences. The long term 
prospects therefore remain very positive. 
Our priorities will be to consolidate our 
distribution network on larger high quality 
regional players that can help us reduce 
volatility and drive sustainable growth in 
volumes across multiple territories. 

Stephen Glancey 
Group Chief Executive Officer

Notes to the Group Chief Executive Officer’s Review

(i) 

 FY2016 comparative adjusted for constant currency (FY2016 translated at FY2017 F/X rates) and North America revenues to be on a like for like basis with the 
current financial year (as though the Pabst arrangement had also been in operation for the whole of FY2016). The like-for-like adjustment on North American 
revenues is arising from Pabst partnership: Under the terms of the trading arrangement with Pabst Brewing company (“PBC”) which came into effect on 1st 
March 2016, C&C’s reported revenues now comprise Cost of Goods Sold at production cost plus a royalty payment representing one-third of the gross profit of 
the partnership. C&C contributes one-third of marketing spend. All sales costs are borne by PBC. The like-for-like adjustment for our US revenues would have 
the effect of reducing our reported revenues for the comparative period (FY2016) by €10.6m had the partnership been in effect from 1st March 2015. 

(ii) 

 EBITDA is earnings before exceptional items, finance income, finance expense, tax, depreciation, amortisation charges and equity accounted investees’ loss 
after tax. A reconciliation of the Group’s operating (loss)/ profit to EBITDA is set out on page 38.

(iii)  Operating profit and profit/finance expense for the year attributable to equity shareholders is before exceptional items.

(iv)  Adjusted basic/diluted earnings per share (‘EPS’) excludes exceptional items. Please also see note 9 of the financial statements. 

(v) 

 Free Cash Flow (‘FCF’) is a non GAAP measure that comprises cash flow from operating activities net of capital investment cash outflows which form part of 
investing activities. FCF highlights the underlying cash generating performance of the ongoing business. A reconciliation of FCF to Net Movement in Cash & 
Cash Equivalents per the Group’s Cash Flow Statement is set out on page 39.

(vi)  Net debt comprises borrowings (net of issue costs) less cash & cash equivalents.

(vii)  Off-trade: Nielsen Scantrack 52wks to 27.02.17; on-trade: CGA OPMS MAT to 20.02.17.

(viii)  Nielsen Ireland databases to End Feb17.

(ix)  Rolling MAT February 2017 Brand Affinity Scores (“Drunk by people like me” – Total sample).

(x)  GB Total Cider Off-trade: Nielsen Scantrack 52wks to 27.02.17; on-trade: CGA OPMS MAT to 20.02.17.

(xi)  UK apple cider market by volume – MAT to Feb17 (Nielsen Scantrack 52wks to 27.02.17; on-trade: CGA OPMS MAT to 20.02.17).

(xii)  The Beer Institute Quarterly Cider Domestic & Import Volumes – calendar 2016.

(xiii)  Canadean: Global Cider Data – June 2015

36

C&C Group plcAnnual Report 2017Group Chief Financial Officer’s Review

RESULTS FOR THE YEAR
C&C is reporting net 
revenue of €559.5 million, 
operating profit(i) of €95.0 
million and adjusted 
diluted EPS(ii) of 23.8 cent. 
On a constant currency 
basis and after adjusting 
our North America prior 
year results to be on a 
like for like basis with 
the current financial year 
(as though the Pabst 
arrangement had been 
operational in FY2016)(iii), 
net revenue decreased 
6.9% and operating profit(i) 
decreased 0.4%. 

The Group revenue decline of 6.9%(iii) was 
influenced by the loss of lower margin 
wholesale and own label activity and the 
restructured partnership arrangements 
with Pabst Brewing Company in the US. 
Revenue from our key brands stabilised in 
the year with the benefit of volume growth 
broadly offset by varied negative pricing 
dynamics. Collectively, our three core 
brands of Bulmers, Magners and Tennent’s 
returned to volume growth and the own 
brand portfolio performance was further 
boosted by good growth in our Super 
Premium range.

Operating profit(i) for the Group at €95.0m 
was down 0.4% on a constant currency 
basis. Operating profit in the second half of 
the year benefited from improved trading 
performance and the impact of cost savings 
arising from our rationalisation programme 
came through. We continued to invest in our 
brands and our manufacturing capabilities, 
with an up-weighted marketing campaign 
for Magners and a new PET line at our 
cidery in Clonmel. 

EPS(ii) of 23.8c was up 8.7%(iii) on FY2016. 
EPS also reflected the impact of the share 
buyback activity in both this and the prior 
financial year. 

The key financial performance indicators are 
set out on page 18. 

ACCOUNTING POLICIES
As required by European Union (EU) law, 
the Group’s financial statements have been 
prepared in accordance with International 
Financial Reporting Standards (IFRSs) 
as adopted by the EU, which comprise 
standards and interpretations approved 
by the International Accounting Standards 
Board (IASB) and the International Financial 
Reporting Interpretations Committee (IFRIC); 
applicable Irish law and the Listing Rules of 
the Irish Stock Exchange and the UK Listing 
Authority. Details of the basis of preparation 
and the significant accounting policies are 
outlined on pages 103 to 115.

FINANCE COSTS, INCOME TAX AND 
SHAREHOLDER RETURNS
Net finance cost was €7.8 million for the 
year (2016: €8.6 million). The finance cost 
benefited from favourable interest rates 
and the pricing structure of the existing 
multi-currency debt facility. Net finance 
costs included the unwind of a discount on 
provisions charge of €0.8 million (2016: €0.8 
million). 

an effective tax rate of 14.9%, an increase 
of 0.3 percentage points on the prior year. 
The Group is established in Ireland and as 
a result it benefits from the 12.5% tax rate 
on profits generated in Ireland. The increase 
in the effective tax rate was as a result of a 
greater proportion of overall profits subject 
to taxation coming from outside of Ireland in 
FY2017.

Subject to shareholder approval, the 
proposed final dividend of 9.37 cent per 
share will be paid on 14 July 2017 to 
ordinary shareholders registered at the 
close of business on 26 May 2017. The 
Group’s full year dividend will therefore 
amount to 14.33 cent per share, a 5% 
increase on the previous year. The proposed 
full year dividend per share will represent a 
pay-out of 60.2% (FY2016: 56.4%) of the full 
year reported adjusted diluted earnings per 
share(ii). This increase in both the dividend 
per share and payout ratio reflects our 
confidence in the cash generation capability 
of the business and the underlying stability 
of core earnings.

A scrip dividend alternative will be 
available. Total dividends paid to ordinary 
shareholders in FY2017 amounted to €43.0 
million, of which €34.9 million was paid in 
cash and €8.1 million or 18.8% (FY2017: 
12.1%) was settled by the issue of new 
shares.

The income tax charge in the year was 
€13.0 million. This excludes the credit in 
relation to exceptional items and represents 

In addition to increased dividends, we 
invested €23.2 million (including commission 
and related costs) in market share 

37

Business & StrategyGroup Chief Financial Officer’s Review
(continued)

buybacks, purchasing 6.14 million of our 
own shares at an average price of €3.73. 
Our stockbrokers, Investec, conducted 
the share buyback programme. All shares 
acquired during the current financial year 
were subsequently cancelled.

Exceptional items 
Costs of €150.1 million were charged in 
FY2017 which, due to their nature and 
materiality, were classified as exceptional 
items for reporting purposes. In the opinion 
of the Board, this presentation provides 
a more helpful analysis of the underlying 
performance of the Group. 

The main items which were classified as 
exceptional include:-

(a) Impairment of intangible asset
To ensure that goodwill and brands 
considered to have an indefinite useful 
economic life are not carried at a value 
above their recoverable amount, impairment 
reviews are performed annually or more 
frequently if there is an indication that their 
carrying amount(s) may not be recoverable. 
The reviews compare the carrying value of 
the assets with their recoverable amount 
using value-in-use computations. In the 
current financial year, the review resulted in 
an impairment of €106.6 million in the value 
of our intangible assets with respect to the 
North American business segment. In the 
US, the cider category remains in double 
digit decline and the Group’s US cider brands 
are lagging behind the category. Whilst 
we believe that the category will recover in 
the long-term and we remain committed 
to being part of the recovery story, recent 
performance has been disappointing. In the 
short to medium term the outlook is negative 
with a lack of visibility on when momentum 
will return. As a consequence we have 
rebased our profit expectations and terminal 
growth rate for the US business, leading to 
the impairment charge in the current financial 
year. All other segments had sufficient 
headroom in their carrying values. 

(b) Restructuring costs
Restructuring costs of €12.7 million were 
incurred in the year. This comprised 
of severance costs of €7.2 million and 
other costs of €5.5 million. Severance 
costs primarily arose from the reduction 

in headcount as a consequence of the 
rationalisation of the Group’s manufacturing 
footprint and other smaller reorganisation 
programmes. Other costs of €5.5 million 
are directly associated with the restructure 
of the Group’s production sites and include 
site closure costs.

(c) Revaluation/impairment of property, 
plant & equipment
In the current financial year we engaged 
external valuers to value our properties in 
Vermont, resulting in an revaluation loss 
of €17.7 million in respect to the land and 
buildings and a revaluation loss of €5.1 million 
with respect to the plant and equipment which 
were accounted for in the Income Statement. 
In addition we took the decision to market 
value some of our assets in Borrisoleigh, 
Ireland (€1.5 million) that were deemed surplus 
to requirements and impair an element of 
the Group’s IT system (€1.5 million) post the 
closure of Shepton Mallet.

(d) Onerous lease
A review was completed of the carrying 
value of our onerous lease obligations 
during the year. The onerous lease provision 
carried forward relates to two leases for 
warehousing facilities acquired as part of the 
acquisition of the Gaymers cider business in 
2010. The review took into account updated 
discount rates and the latest estimate of 
remaining associated costs less economic 
value. This resulted in an increase in the 
provision of €6.8 million with respect to 
the two pre-existing onerous leases. The 
relevant leases will expire in 2017 and 
2026. A further onerous lease provision of 
€0.2 million was recognised in the current 
financial year in relation to our US business. 
This lease will expire in 2018.

(e) Acquisition related expenditure
We incurred costs of €0.9 million associated 
with the assessment and consideration of 
strategic opportunities during the year.

(f) Net profit on disposal of property, 
plant & equipment
Disposal of land & buildings and plant & 
machinery realised a net profit of €2.9 
million during the year. The disposals 
related to assets that were surplus to 
requirement post the site rationalisation and 
consolidation programme. 

BALANCE SHEET STRENGTH, DEBT 
MANAGEMENT AND CASHFLOW 
GENERATION
Balance sheet strength provides the Group 
with the financial flexibility to pursue its 
strategic objectives. It is our policy to ensure 
that a medium/long-term debt funding 
structure is in place to provide us with the 
financial capacity to promote the future 
development of the business and to achieve 
its strategic objectives. 

The Group has a €450 million multi-currency 
five year syndicated revolving loan facility. 
The facility agreement provides for a further 
€100 million in the form of an uncommitted 
accordion facility and permits the Group to 
have additional indebtedness to a maximum 
of €150 million, giving the Group debt 
capacity of €700 million. The debt facility 
matures on 22 December 2019. At 28 
February 2017 net debt(iv) was €170.6 million, 
representing a net debt:EBITDA(v) ratio of 
1.55:1.

Cash generation
Management reviews the Group’s cash 
generating performance by measuring 
the conversion of EBITDA(v) to Free Cash 
Flow(vi) as we consider that this metric best 
highlights the underlying cash generating 
performance of the continuing business. 

The Group’s performance during the year 
resulted in an EBITDA(v) to Free Cash Flow(vi) 
conversion ratio pre exceptional costs 
of 53%. A reconciliation of EBITDA(v) to 
operating (loss)/profit is set out below.

A summary cash flow statement is set out in 
Table 2 on page 39.

Table 1 – Reconciliation of EBITDA(v) to 
Operating (loss)/profit

Operating (loss)/
profit

Exceptional items

Operating profit 
before exceptional 
items 

Amortisation/
depreciation

EBITDA(v)

2017
€m

(55.1)

150.1

2016
€m

64.8

38.4

95.0

103.2

15.0

110.0

19.4

122.6

38

C&C Group plcAnnual Report 2017 
 
Table 2 – Cash flow summary

EBITDA(v) 

Working capital

Advances to customers

Net finance costs

Tax paid

Pension contributions paid

Capital expenditure

Disposal proceeds property plant & equipment

Exceptional disposal proceeds property plant & equipment

Exceptional items paid

Other*

Free cash flow(vi)

Free cash flow conversion ratio

Free cash flow(vi)

— Exceptional cash outflow 

— Exceptional cash inflows

— Exceptional cash net outflow

Free cash flow excluding exceptional cash outflow

Free cash flow conversion ratio excluding exceptional cash outflow

Reconciliation to Group Condensed Cash Flow Statement

Free cash flow(vi)

Net proceeds from exercise of share options/equity Interests 

Shares purchased under share buyback programme

Drawdown of debt

Repayment of debt

Acquisition of business/deferred consideration paid

Net cash outflow re acquisition of equity accounted investees

Dividends paid 

Net increase in cash & cash equivalents

2017
€m

110.0

0.6

(12.4)

(6.5)

(6.9)

(3.4)

(22.7)

6.9

18.7

(22.7)

(7.3)

54.3

49.4%

54.3

22.7

(18.7)

4.0

58.3

53.0%

54.3

0.8

(23.2)

138.7

(134.0)

-

(1.5)

(34.9)

0.2

2016
€m

122.6

50.1

(1.1)

(5.7)

(10.2)

(6.5)

(9.7)

0.5

-

(13.0)

(13.6)

113.4

 92.5%

113.4

13.0

-

13.0

126.4

103.1%

113.4

0.5

(76.6)

25.0

(0.1)

(3.3)

-

(34.8)

24.1

* Other relates to share options add back, pensions credited to operating profit, net profit on disposal of property, plant & equipment and recovery of previously 
impaired investment in equity accounted investee.

Notes to the Group Chief Financial Officer’s Review

(i)  Operating profit for the year attributable to equity shareholders is before exceptional items.

(ii) 

(iii) 

Adjusted basic/diluted earnings per share (‘EPS’) excludes exceptional items. Please also see note 9 of the financial statements. 

 FY2016 comparative adjusted for constant currency (FY2016 translated at FY2017 F/X rates) and North America revenues to be on a like for like basis with the 
current financial year (as though the Pabst arrangement had also been in operation for the whole of FY2016). The like-for-like adjustment on North American 
revenues is arising from Pabst partnership: Under the terms of the trading arrangement with Pabst Brewing company (“PBC”) which came into effect on 1st March 
2016, C&C’s reported revenues now comprise Cost of Goods Sold at production cost plus a royalty payment representing one-third of the gross profit of the 
partnership. C&C contributes one-third of marketing spend. All sales costs are borne by PBC. The like-for-like adjustment for our US revenues would have the effect 
of reducing our reported revenues for the comparative period (FY2016) by €10.6m had the partnership been in effect from 1st March 2015. See table above.

(iv)  Net debt comprises borrowings (net of issue costs) less cash & cash equivalents.

(v) 

(vi) 

 EBITDA is earnings before exceptional items, finance income, finance expense, tax, depreciation, amortisation charges and equity accounted investees’ profit 
after tax. A reconciliation of the Group’s operating (loss)/ profit to EBITDA is set out on page 38.

 Free Cash Flow (‘FCF’) is a non GAAP measure that comprises cash flow from operating activities net of capital investment cash outflows which form part of 
investing activities. FCF highlights the underlying cash generating performance of the ongoing business. A reconciliation of FCF to Net Movement in Cash & 
Cash Equivalents per the Group’s Cash Flow Statement is set out above.

39

Business & StrategyGroup Chief Financial Officer’s Review
(continued)

RETIREMENT BENEFITS
In compliance with IFRS, the net assets 
and actuarial liabilities of the various defined 
benefit pension schemes operated by the 
Group companies, computed in accordance 
with IAS 19(R) Employee Benefits, are 
included on the face of the Group Balance 
Sheet as retirement benefits.

In the prior financial year, the Group 
commenced an offering to deferred 
members of its two ROI defined benefit 
pension schemes to transfer out of the 
schemes, giving the deferred member 
greater control and flexibility over their 
pension arrangements. This offering 
concluded in the current financial year. In 
total 119 deferred members availed of the 
offer and have transferred out of the scheme. 
The closing liability of the two ROI defined 
benefit schemes as at 28 February 2017 is a 
deficit of €22.3 million. The NI defined benefit 
pension scheme is reporting a surplus of 
€4.5 million as at 28 February 2017. 

We finalised the actuarial valuations of 
the defined benefit schemes in FY2016. 
As a result of these updated valuations, 
new funding arrangements were put in 
place. For the staff defined benefit pension 
scheme, these arrangements committed 
the Group to funding contributions at 22% 
of pensionable salaries per annum to meet 
the cost of future service benefits for active 
members in addition to a lump sum deficit 
funding contribution of €1.2 million per 
annum until the next valuation date. There is 
no funding requirement with respect to the 
Group’s Executive defined benefit pension 
scheme in 2017. The funding requirement 
will be reviewed again as part of the next 
triennial valuation in January 2018. The 2014 
actuarial valuation of the NI defined benefit 
pension scheme confirmed it was in surplus 
and the scheme remains in surplus. 

There are 4 active members in the NI 
scheme and 62 active members (less 
than 10% of total membership) in the ROI 
schemes. 

schemes and a €4.5m surplus with respect 
to the NI scheme) and €15.9 million net of 
deferred tax (FY2016: €28.0 million gross 
and €24.9 million net of deferred tax). 

the results of non-Euro reporting foreign 
operations, it is exposed to both transaction 
and translation currency risk.  

The movement in the deficit is as follows:

Deficit at 1 March 2016

Employer contributions paid 

Actuarial gain

Credit to the Income Statement

FX adjustment on retranslation

Net deficit at 28 February 2017

€m

28.0

(3.4)

(3.6)

(3.6)

0.4

17.8

The decrease in the deficit from €28.0 
million to €17.8 million is primarily driven by 
the employer contributions of €3.4 million, 
a credit to the Income Statement of €3.6 
million primarily arising from a settlement 
gain with respect to deferred members who 
opted to transfer out of the defined benefit 
pension schemes, and a €3.6 million net 
gain arising from favourable returns on plan 
assets partially offset by the negative effects 
of lower discount rates on liabilities. All 
other significant assumptions applied in the 
measurement of pension obligations at 28 
February 2017 are broadly consistent with 
those as applied at 29 February 2016.

FINANCIAL RISK MANAGEMENT
The most significant financial market risks 
facing the Group continue to include foreign 
currency exchange rate risk, commodity 
price fluctuations, interest rate risk and 
creditworthiness risk in relation to its 
counterparties. 

The Board of Directors set the treasury 
policies and objectives of the Group, the 
implementation of which are monitored by 
the Audit Committee. There has been no 
significant change during the financial year 
to the Board’s approach to the management 
of these risks. Details of both the policies 
and control procedures adopted to manage 
these financial risks are set out in detail in 
note 22 to the financial statements. 

Currency transaction exposures primarily 
arise on the Sterling, US, Canadian and 
Australian Dollar denominated sales of our 
Euro subsidiaries. We seek to minimise this 
exposure, when economically viable to do 
so, by maximising the value of subsidiary 
foreign currency input costs and creating 
a natural hedge. When the remaining net 
exposure is material, we manage it by 
hedging an appropriate portion for a period 
of up to two years ahead. Forward foreign 
currency contracts may be used to manage 
this risk in a non-speculative manner when 
the Group’s net exposure exceeds certain 
limits as set out in the Group’s treasury 
policy. There were no outstanding forward 
foreign currency contracts as at the year 
end date.

The effective rate for the translation of 
results from Sterling currency operations 
was €1:£.8342 (year ended 29 February 
2016: €1:£0.7281) and from US Dollar 
operations was €1:$1.1011 (year ended 29 
February 2016: €1:$1.1018). 

Comparisons for revenue, net revenue 
and operating profit for each of the 
Group’s reporting segments are shown at 
constant exchange rates for transactions 
by subsidiary undertakings in currencies 
other than their functional currency and for 
translation in relation to the Group’s Sterling 
and US Dollar denominated subsidiaries by 
restating the prior year at FY2017 effective 
rates.

We have also restated our FY2016 North 
America prior year results to be on a like 
for like basis with the current financial year 
(as though the Pabst arrangement had 
been operational in FY2016). The Pabst 
arrangement changes fundamentally the 
revenue and net revenue of the North 
America segment and therefore for 
transparency we are restating FY2016 on a 
like for like basis. 

At 28 February 2017, the retirement benefits 
computed in accordance with IAS 19(R) 
Employee Benefits amounted to a net 
deficit of €17.8 million gross of deferred 
tax (€22.3m deficit with respect to the ROI 

Currency risk management
The reporting currency and the currency 
used for all planning and budgetary purposes 
is the Euro. However, as the Group transacts 
in foreign currencies and consolidates 

40

C&C Group plcAnnual Report 2017 
 
Applying the realised FY2017 foreign currency rates to the reported FY2016 revenue, net revenue and operating profit(iii) and restating 
North America’s FY2016 revenue and net revenue figures as outlined above rebases the comparatives as shown below.

Table 3 – Constant Currency Comparatives

Year ended 
29 February 2016
€m

FX transaction
€m

FX translation
€m

Adjustment re 
North America
€m

Year ended 
29 February 2016
adjusted 
comparative
€m

Revenue

Ireland

Scotland

C&C Brands

North America

Export

Total

Net revenue

Ireland

Scotland

C&C Brands

North America

Export

Total

Operating profit(i)

Ireland

Scotland

C&C Brands

North America

Export

Total

358.1

339.8

177.0

47.5

24.5

946.9

261.6

227.4

103.8

45.3

24.5

662.6

49.0

37.9

10.5

0.6

5.2

103.2

-

-

-

-

(0.1)

(0.1)

-

-

-

-

(0.1)

(0.1)

0.5

0.2

0.1

-

0.1

0.9

(10.8)

(43.2)

(22.5)

-

-

(76.5)

(9.1)

(28.9)

(13.2)

-

-

(51.2)

(2.6)

(4.8)

(1.3)

-

-

(8.7)

-

-

-

(10.6)

-

(10.6)

-

-

-

(10.6)

-

(10.6)

-

-

-

-

-

-

We have over 60 long-term apple supply 
contracts with farmers in the west of 
England and have an agreement with malt 
farmers in Scotland for the supply of barley.

In addition, the Group enters into insurance 
arrangements to cover certain insurable 
risks where external insurance is considered 
by management to be an economic means 
of mitigating these risks.

Kenny Neison
Group Chief Financial Officer

COMMODITY PRICE AND OTHER RISK 
MANAGEMENT
The Group is exposed to commodity price 
fluctuations, and manages this risk, where 
economically viable, by entering into fixed 
price supply contracts with suppliers. We 
do not directly enter into commodity hedge 
contracts. The cost of production is also 
sensitive to variability in the price of energy, 
primarily gas and electricity. Our policy is 
to fix the cost of a certain level of energy 
requirement through fixed price contractual 
arrangements directly with its energy 
suppliers.

The Group seeks to mitigate risks in relation 
to the continuity of supply of key raw 
materials and ingredients by developing 
trade relationships with key suppliers. 

347.3

296.6

154.5

36.9

24.4

859.7

252.5

198.5

90.6

34.7

24.4

600.7

46.9

33.3

9.3

0.6

5.3

95.4

41

Business & Strategy 
 
Corporate Responsibility

HIGHLIGHTS

We are supporting the implementation of minimum unit pricing 
in Scotland, the Republic of Ireland and Northern Ireland.

We display calorie information on our packaging in the UK and 
Ireland.

We became the first and are currently the only drinks 
company in the UK to communicate the Chief Medical 
Officer’s new responsible drinking guidelines on packaging.

We are working with Governmental bodies, Drinkaware and 
police forces on initiatives to improve the safety of the night 
time economy.

The Tennent’s Training Academy provides high quality 
hospitality industry training, now having trained over 34,000 
people.

We have made significant charitable contributions at local and 
national level.

Efficiencies at our manufacturing sites have meant that our 
energy consumption per hectolitre fell by 3%.

Our two largest production sites, Clonmel and Wellpark, sent 
zero waste to landfill.

Health and Safety programmes have delivered a significant 
reduction in the number of injuries resulting in lost-work days.

Our commitment to the environment and agriculture is 
extremely high. During the last 12 months we pressed over 
83,000 tonnes of fruit.

We pay the appropriate and required level of tax in the 
different countries we operate in and remit substantial 
amounts of alcohol duty.

42

C&C Group plcAnnual Report 2017INTRODUCTION
Ensuring that the 
Group operates in an 
environmentally and 
socially responsible way 
is one of our key values. 
We operate a range of 
policies that ensure we 
deliver the demands of our 
stakeholders.

COMMUNITY ENGAGEMENT
It is important to us that we operate as good 
citizens in our communities. We focus our 
efforts on activities that benefit our local 
areas. We work hard to ensure we have a 
positive impact on the communities in which 
we operate. A significant part of this is our 
approach to charitable activities where we 
support a wide range of charities particularly 
those that have a local impact in relation to 
our operating facilities.

The Group takes its responsibilities as a 
corporate citizen seriously. This includes 
respecting and complying with local tax 
laws and paying the required levels of tax 
in the different countries where we operate. 
We claim the allowances and deductions 
that we are properly entitled to, for instance, 
on the investment and employment that 
we bring to our communities. We benefit 
from having always been an Irish company, 
established in the Republic of Ireland’s 
low tax environment, with our major cider 
production unit located in Clonmel and 
the Group headquartered in Dublin. The 
majority of the Group’s profits are earned in 
the Republic of Ireland and the UK, which 
both have competitive corporation tax rates 
compared with the European average. In 
the Republic of Ireland and the UK we remit 
substantial amounts of duty on alcohol 
production.

IRELAND
We support a diverse range of sporting and 
live music events as well as charities and 
community projects across Ireland. 

Our partnerships with sporting events 
include horse racing, endurance events 
and the city marathons in Dublin and Cork. 
In 2016, we also became the sponsor 
of the Tipperary hurling and football 
championships, covering all adult grades. 

In the Republic of Ireland, our presence at 
music festivals is widespread including the 
Bulmers Forbidden Fruit Festival, Body & 
Soul and Metropolis along with more local 
events such as Beatyard, the Kilkenny Trad 
Festival, the Junction Festival in Clonmel 
and Bulmers Live at Leopardstown.

Tennent’s has also partnered with the Irish 
Football Association in Northern Ireland 
supporting football at both a national and 
local level. We also support a number of live 
music events including Belsonic and Vital, 
which is Northern Ireland’s biggest music 
festival. The annual sponsorship of this and 
other live music events by Tennent’s helps 
bring world-class musicians to Northern 
Ireland. 

In the Republic of Ireland, we continue 
to use our brands to raise money for 
local charities. Tipperary Kidz water has 
partnered with the ISPCC (the Irish Society 

for the Prevention of Cruelty to Children), 
Ireland’s national child protection charity. 
Tipperary Kidz water is providing a crucial 
platform for the ISPCC, putting the ISPCC 
Childline phone number into the hands of 
children by incorporating it on our Tipperary 
Kidz water bottles. We will donate €20,000 
to the charity this year to support their 
freephone number, text number, online chat 
system, school outreach programme and 
their campaigning for children’s rights, all 
run by professionally trained ISPCC staff 
and volunteers.

In Northern Ireland, we have partnered 
with CLIC Sargent (Cancer & Leukemia in 
Children). CLIC Sargent is the UK’s leading 
cancer charity for children, young people 
and their families. Their care teams have 
been providing specialist support across the 
UK for many years. This partnership runs 
until August 2017 with a targeted fundraising 
amount of £20,000. We have organised 
numerous activities throughout the year 
including donating 2,000 of our limited 
edition Irish Football Association glasses 
to CLIC Sargent to sell on their charity 
eBay shop. To date, the glasses have 
raised over £12,000 for the charity. Other 
revenue streams include our drinks fridge 
in the office and numerous raffles over the 
Christmas period. There will be more activity 
coming through the year, including a charity 
sky dive.

43

Business & StrategyCorporate Responsibility
(continued)

We are extremely proud to support the Tony 
O’Brien scholarship in honour of our late 
Chairman, Tony O’Brien. This scholarship 
helps young people from Tony’s home 
county of Kilkenny to attend the Quinn 
School of Business in University College 
Dublin and has been an outstanding 
success with the tenth Tony O’Brien 
scholarship having been awarded in 
September 2016.

We support a number of local schools 
by providing student work experience 
opportunities at our Clonmel production site 
for students in technical and manufacturing 
subjects as well as places in our marketing, 
finance and customer service departments 
in Dublin and Belfast.

SCOTLAND 
We have a broad range of charitable 
activities including KidsOut Scotland where 
we organised a charitable dinner that raised 
over £50,000 and our support of PUBAID 
which highlights the charitable work carried 
out by UK pubs and which sees £100m 
raised annually. A key charitable initiative is 
the Goals for Charity campaign between 
Glasgow Celtic FC and Magners Irish 
cider where we donated £150 to the Celtic 
Charity Foundation for every goal scored by 
Celtic, which raised approximately £18,500 
in the 2016/2017 season. This donation 
enabled Magners, the Tennent’s Training 
Academy and the Celtic Charity Foundation 
to develop a programme to support 12 
long-term unemployed adults to take part in 
a 10-week course focussed on developing 
skills in the hospitality industry as a gateway 
to securing future employment. 

In conjunction with the Celtic Charity 
Foundation, we also have selected schools 
from disadvantaged areas in Glasgow, such 
as St. Mungo’s Primary School in Glasgow’s 
East End, to help encourage learning 
with outside activities. Through the Celtic 
Foundation, we funded a trim trail for their 
playground to help children interact during 
their school breaks. Working with KidsOut 
Scotland, we also helped fund a school trip 
for the children this summer to visit Blair 
Drummond Safari Park. Our intention is to 
develop this programme further with other 
schools across Glasgow. We also assisted 
local parishes in the East End of Glasgow, 

with funding for a visit to a Christmas 
pantomime for children in the parishes and 
a dinner for the elderly including supplying 
soft drinks.

We recently pledged support to a charity 
called “Voice-Over”, based in Glasgow, 
which supports immigrants by embarking 
upon the social enterprise of providing 
translation services. We are helping this 
charity with funding, advice and translation 
requests. Our work with “Voice-Over” 
is an example of how we aim to use our 
charitable activity to help those affected 
by poverty and inequality in the local 
community.

We provide valuable support to those 
setting out on a career in the pub and 
hospitality industry. The Tennent’s Training 
Academy, which offers a wide range 
of training programmes with nationally 
recognised qualifications in all aspects of 
the hospitality industry, has now trained 
over 35,000 people. The Tennent’s Training 
Academy has expanded its operations and 
now provides a wider range of courses 
than ever before. We also have four modern 
apprentices currently working at Wellpark.

The Tennent’s Training Academy also 
supports dozens of initiatives that underpin 
Tennent’s ongoing commitment to benefit 
the community in which we operate. 
Examples include: the Yes Chef programme 
training six ex-offenders to become chefs; 
and Chefs For Christmas, which is a two 
week training programme in the Cookery 
School to help unemployed people access 
jobs as chefs and also to help address 
the shortage of chefs in the industry. We 
also supported the Together with Assisted 
Support Needs Schools Programme, 
which is a 35 week programme focusing on 
cooking and food safety, and provided front 
of house and customer service to Wellpark 
Picnic where we hosted local families at the 
Wellpark Brewery for a free picnic.

ENGLAND
While we ceased operation at the cider mill 
in Shepton Mallet during the last 12 months, 
we arranged for the sale of the facility as 
a going concern safeguarding the jobs of 
24 employees. Our commitment to the 
agricultural environment and apple growers 

A key charitable initiative 
is the Goals for Charity 
campaign between 
Glasgow Celtic FC and 
Magners Irish cider 
where we donated £150 
to the Celtic Charity 
Foundation for every goal 
scored by Celtic, which 
raised approximately 
£18,500 in the 2016/2017 
season.

44

C&C Group plcAnnual Report 2017 
of England is undiminished and we support 
Somerset Orchards by participating in the 
“Keep Somerset Orchards Alive” project.

NORTH AMERICA 
In FY2017, we donated over $20,000 to 
local charities and provided in-kind services 
to several non-profit industry associations. 
Survivorship NOW, a cancer survivor and 
supporter organisation, received our largest 
contribution at $10,000. We also donated 
$5,000 to the Vermont Foodbank by 
participating in a “pick for your neighbour” 
event, where our staff pick apples for the 
Foodbank and we reimbursed the orchard 
to cover the cost of the apples. Additionally 
we contributed $3,000 to the apples to 
iPods campaign which encourages Vermont 
children to search Vermont orchards for a 
chance to find an iPod, encouraging both 
healthy outdoor activities and healthy eating.

We have also upheld our commitment to our 
local orchard partners as well as the State 
and National Cider Associations. We sit and 
volunteer on the board of directors for the 
Vermont Tree Fruit Growers Association, 
the Vermont Cider Makers Association 
and the United States Association of Cider 
Makers. We host annual meetings for the 
University of Vermont’s outreach to apple 
growers, and provide in-kind donations 
of marketing materials, digital marketing, 
consumer education and technical expertise 
to promote overall cider awareness. 

We have a long term commitment to 
sourcing local apples. We are two years 
into a three year study to promote the 
sustainable growth of cider specific apples 
in Vermont by using less inputs and sprays 
on the orchard and paying a fair price to 
farmers to grow cider specific apples. The 
study involves 40 acres of orchard that is 
managed using cider specific techniques. 
We have provided funding for this initiative 
through $200,000 in payments per year for 
these specialty cider apples and through a 
$200,000 loan to the orchard to purchase 
additional cider acreage.

BUSINESS SUPPORT 
When it comes to obtaining finance as a 
licensed trade operator, going through the 
traditional avenues of banks and building 
societies is becoming increasingly difficult. 

Nurturing and maintaining the on-trade is 
a key priority in particular for our business 
and we offer a range of financial supports 
in this regard. We can provide everything 
from small loans for repairs all the way up 
to larger sums for major refurbishments or 
to purchase new premises. Over the last six 
years, we have invested over £45m into the 
Scottish on-trade and over £31m into the 
on-trade in Northern Ireland.

Over the last five years, the Group has also 
demonstrated its willingness to support 
local entrepreneurs and job creation though 
the provision of seed capital for a number of 
small breweries and businesses such as the 
Whitewater Brewery and Five Lamps.

HEVERLEE
Heverlee is created in association with the 
Abbey of the Order of Premontre (known 
as Park Abbey) and is inspired by the beers 
first brewed by the monks in medieval times. 
The Abbey lies just outside Leuven and is 
the largest of its kind in Belgium, founded 
in 1129. Today, every pint of Heverlee 
sold supports the major multi-million Euro 
restoration of Park Abbey ensuring Heverlee 
is as bound to the Abbey’s future as we are 
indebted to its past.

RESPONSIBLE DRINKING
Public Policy Leadership
For a relatively small drinks company, we 
punch well above our weight in terms 
of leading public policy on responsible 
drinking. We have influenced at a local, 
national and international level in relation 
to minimum unit pricing. We are currently 
the only drinks organisation carrying the 
UK Chief Medical Officer’s new responsible 
drinking guidelines on our packaging in the 
UK. We also offer zero alcohol alternatives 
to all our main brands in the UK. The 
need to ensure that communities are well 
educated and protected in terms of their 
relationship with our products is central to 
our business.

We are members of the National Association 
of Cider Makers (NACM), which works 
closely with apple growers and the 
agricultural communities in cider regions 
in the UK, and we have a seat on the 
board of the organisation. This working 
relationship puts us at the heart of many 

In January 2016, the 
Chief Medical Officer 
of the UK published 
new responsible 
drinking guidelines. To 
date, we are the only 
drinks company in 
the UK to include the 
new guidelines on our 
packaging.

45

Business & StrategyCorporate Responsibility
(continued)

UK Government discussions relating to 
the responsible use of alcohol. The NACM 
is also engaged with tax and regulatory 
departments and opinion-forming bodies 
having an interest in cider and alcohol 
generally. 

Within Europe, we are corporate members 
and key influencers within the European 
Cider and Fruit Wine Association (AICV). 
Working with these and other organisations 
enables us to press for consistency in 
cider definitions across the world, which 
is important for our global expansion 
aspirations.

UK Chief Medical Officer Drinking 
Guidelines
In January 2016, the Chief Medical Officer 
of the UK published new responsible 
drinking guidelines. To date, we are the 
only drinks company in the UK to include 
the new guidelines on our packaging. It is 
one of our key principles that consumers 
should be given information about alcohol 
products at the time of consumption in 
order to help manage their relationship with 
alcohol. We launched the new responsible 
drinking guidelines on our packaging in a 
joint announcement with the Scottish Chief 
Medical Officer.

Nutrition
Stemming from our belief that consumers 
should be given information about what they 
are consuming in order to make their own 
informed choices, we took the decision to 
voluntarily display calorie information on our 
packaging in the UK and Ireland. 

Our products are relatively low in sugar 
content with our leading cider brands 
containing less sugar than their key 
competitors and with Tennent’s lager only 
containing trace levels of sugar. In Australia, 
Magners Blonde, a low carb version of 
Magners, has 85% lower carbohydrates 
than other ciders and no added sugar.

These pioneering initiatives are further 
proof of our commitment to ensuring a 
sustainable relationship between ourselves, 
our products and our communities.

Drinkaware
We are funders of Drinkaware, which 
performs the valuable role of equipping 
consumers with information about their 
drinking. We also promote Drinkaware on 
our packaging and advertising materials. For 
the last 12 months, we have been leading 
Drinkaware’s “devolved nations group” in 
order to ensure that Drinkaware messaging 
remains relevant to the differing health 
agenda of the devolved parts of the UK.

Best Bar None
As part of our strategy of focusing on local 
customers and consumers with responsible 
drinking messages and activity, we are a 
member of the Best Bar None scheme. The 
aim of this scheme is to improve the night 
time economy of many Scottish high streets, 
making them safer and more enjoyable 
places to be. 

Business Rates
Our Scottish business has entered into a 
partnership with one of Scotland’s leading 
chartered surveyors to seek to protect, as 
much as possible, the licensed trade from 
the impact of the recent rating revaluation 
in the UK. We have secured a preferential 
fee scale from the consultancy to assist any 
customers who wish to pursue an appeal 
against a rates increase. The feedback from 
our customers has been very positive and 
they welcome the support Tennent’s has 
facilitated for them.

Minimum Unit Pricing 
The Scottish Government has passed 
legislation to introduce minimum pricing for 
alcohol. During 2016, this legislation was 
the subject of a Scottish Court of Session 
ruling whereby the judges confirmed that 
the introduction of minimum unit pricing 
was compatible with EU law. However, 
following an appeal by the Scotch Whisky 
Association to the High Court in London, 
the implementation of this legislation has 
been delayed. We believe that minimum 
unit pricing is an important step in tackling 
irresponsible consumption of alcohol and, 
as such, we remain highly supportive of its 
implementation.

We are also supporting the Republic of Ireland 
and Northern Ireland Governments in their 
plans to implement minimum unit pricing.

46

Brexit 
Over the next couple of years, we will play 
a role in influencing UK, Irish and Scottish 
Governments and the EU to help ensure a 
manageable outcome for our businesses 
resulting from Brexit. In FY2017, we 
contributed to a House of Lords study on 
the implications of Brexit for UK and Irish 
relations and are also working closely with 
the Food and Drink Federation in Ireland 
and the European Cider Association in 
relation to the implications of Brexit for our 
businesses. 

Responsible Drinking Initiatives
We are committed to promoting responsible 
drinking in all the markets in which we 
operate. In addition to adhering to the 
relevant guidelines and legislation, we have 
also implemented a number of additional 
programmes to promote responsible 
drinking. 

The Irish Government is finalising its new 
Alcohol Bill, which includes many far-
reaching initiatives to tackle the harm 
created by the misuse of alcohol in Ireland. 
This includes the introduction of minimum 
unit pricing, restrictions on advertising and 
improvements in health labelling. We have 
welcomed these initiatives as we believe 
that it is important to balance consumers’ 
relationships with alcohol in order to 
maintain a sustainable business.

We also expanded the distribution for our 
0% version of Tennent’s, Hee Haw, and, 
as part of our plan to have a wide range 
of alcohol free alternatives, we launched 
Magners 0% alcohol cider during the year. 

We have further developed our non-
alcoholic product range, with increased 
marketing and promotion behind the 
Finches, Tipperary and JWV+ brands in 
Ireland. 

C&C Group plcAnnual Report 2017ENVIRONMENTAL IMPACT & ENERGY
Our operations teams in each of the 
Group’s manufacturing facilities continue 
to actively work on reducing our impact on 
the environment. Their focus is to reduce 
the consumption of energy, water and other 
raw materials as well as the amount of 
waste going to landfill and greenhouse gas 
(GHG) emissions. We also actively continue 
to review mechanisms whereby we can 
increase transportation efficiency.

FY2017 was a year of major restructuring 
of our manufacturing facilities and footprint. 
The rationalisation of our manufacturing 
footprint brought increased activity in 
both Wellpark and Clonmel during the 
peak production season. The process of 
commissioning across multiple production 
lines did impact the overall level of energy 
consumption in our Clonmel facility but this 
must be viewed in the light of the increased 
level of activity.

Despite these challenges, the total electricity 
used per hectolitre of product produced 
in our manufacturing sites reduced by a 
further 3% from FY2016, and similarly water 
consumption reduced by 10% year-on-
year. This was as a result of the continuing 
benefits from our significant investment in 
the cooling plant vessels at Wellpark, the 
upgrading of the lighting in a number of 
areas to more energy efficient units and the 
consolidation of production within our two 
main production sites. The consumption of 
natural gas per hl produced did increase 
by 10% in the year. This was despite 
improvements in performance at Clonmel, 
Wellpark and Borrisoleigh with the rundown 
of production activities at Shepton Mallet 
negatively impacting the overall Group 
performance.

Our manufacturing site at Clonmel continues 
to be accredited with the Environmental 
Management Standard ISO 14001; and to 
the Irish Energy Management Standard IS 
EN 16001:2009, the ISO 50001:2011 Energy 
Management Standard and works closely 
with the Sustainable Energy Authority of 
Ireland (SEAI). These standards require us 
to demonstrate the systematic management 
of energy leading to a decline in GHG 
emissions. Our environmental management 
systems at Wellpark are aligned with 

The €1 million investment we 
made at Wellpark in FY2015 
to improve energy efficiency is 
continuing to deliver year-on-year 
improvements and to reduce GHG 
emissions.

Clonmel and continued to meet their 
regulatory targets in FY2017. In the UK, we 
continue to avail of the Government’s small 
emitters opt out scheme. This resulted in 
the site receiving a silver award from Keep 
Scotland Beautiful, who audit public and 
private sector sites on their impact on the 
environment and contribution to the local 
community.

CARBON CONSUMPTION
The Group continuously monitors the 
impact of its operations on the climate and 
we look to reduce our GHG emissions. 
We assess and manage climate change 
related risks and opportunities, including the 
impact on the availability and security of our 
sources of raw materials, such as aquifers, 
orchards and maltings. 

The Group has participated in the Carbon 
Disclosure Project (CDP) Supply Chain 
Programme for a number of years, and 
CO2 emissions for the Group are evaluated 
annually. The Group has historically scored 
highly in the CDP Ireland Report, showing 
disclosure scores which are amongst 
the best in its sector. Scope 1 and 2 CO2 
emissions in FY2017 are broken down 
across our manufacturing sites as follows:

Clonmel:

Shepton Mallet:

Wellpark:

Vermont:

Others:

9,191 tonnes

5,022 tonnes

17,204 tonnes

3,182 tonnes

6,629 tonnes

These emissions figures include the impact 
of the increased production volumes at our 
Wellpark and Clonmel facilities in FY2017.

The €1 million investment we made at 
Wellpark in FY2015 to improve energy 
efficiency is continuing to deliver year-on-
year improvements and to reduce GHG 
emissions. Further investment has been 
made to the distribution fleet in Scotland 
with replacement trucks being equipped 
with new Euro 6 compliant diesel engines, 
which will ensure a further reduction in GHG 
emissions in the years to come.

In Ireland and the UK, through our 
commitment to rural development, we 
support orchard growers who manage over 
2,000 hectares of orchards for apples used 
directly in the production of our cider. 

We ensure compliance with national 
packaging regulations for our products 
placed into the marketplace. In Ireland, we 
also continue to recover and recycle CO2 
produced by the cider fermentation process 
and use it to carbonate our products.

WASTE
We have systems in place across all 
manufacturing sites working towards 
maximising the recycling of waste we 
produce and hence minimise what we send 
to landfill. 

In FY2017, both Clonmel and Wellpark sent 
zero process waste to landfill. This was 
due to general waste reduction, increased 
waste stream segregation allowing more 
recycling, manual sorting of residual general 
waste to remove any recyclable materials 
and then sending the residue to a Refuse 
Derived Fuel (RDF) facility where electricity 
is generated. 

47

Business & StrategyCorporate Responsibility
(continued)

WATER
At all the Group’s manufacturing sites, 
water preservation and management is an 
important business consideration and we 
continue to monitor the usage of water per 
hectolitre of finished product from each 
manufacturing facility and across our supply 
chain. Each year the Group participates in 
the CDP Water Disclosure initiative in the 
Republic of Ireland and the UK.

In FY2017, our total water usage at our 
Clonmel, Shepton Mallet and Wellpark sites 
reduced by 10% compared with FY2016. 
This is equivalent to 3.2 hectolitres of 
water used per hectolitre (hl/hl) of product 
produced, which is significantly better than 
the recognised industry benchmark of 4 hl/
hl. In Clonmel, a number of initiatives were 
implemented during the year resulting in 
a 40% improvement in water usage per 
hectolitre of product produced.

Across the Group, we continue with our 
projects on brewery condensate recovery, 
reclaiming pasteuriser and bottle rinse 
water, fruit processing, and minimising plant 
and process cleaning systems. We also 
recover biogas from our anaerobic waste 
water treatment plant in Clonmel for use as 
fuel in our boilers.

PROCUREMENT 
Our procurement and technical services 
teams actively review and assess our 
suppliers’ track record in environmental 
management, health and safety, sustainability 
and corporate social responsibility through 
our tendering processes and ongoing 
supplier reviews. This ensures that corporate 
social responsibility is part of sourcing 
decisions and sourcing strategies for new 
suppliers. This also allows us to develop 
a consistent approach to relationship 
management and supplier segmentation 
on supplier diversity, with an open dialogue 
encouraging best practice sharing and 
innovation that can be applied more widely.

We do not condone and will not 
knowingly participate in any form of 
human exploitation, including slavery and 
people trafficking. We refuse to work with 
any suppliers or service providers who 
knowingly participate in such practices or 
who cannot demonstrate to us sufficient 

controls to ensure that such practices are 
not taking place in their supply chains. Our 
approach is reflected in our Sustainable 
and Ethical Procurement Policy, which 
we circulate to suppliers. We also carry 
out diligence audits and checks on our 
suppliers to ensure that they have in place 
and adhere to appropriate ethical policies. 

In particular, we work with all of our growers 
to ensure that appropriate methods are 
used to harvest apples. In FY2017, we 
commenced the process of repeated 
annualised audits of our contracted growers 
to ensure standards are being applied.

We seek to support suppliers of our key raw 
materials such as barley and wheat through 
entering into long-term supply arrangements 
with them. We take account of broader 
outputs such as the impact on sustainability, 
profit, cash flow, reputation, environmental 
and social impacts in order to create shared 
value across the supply chain.

We also leverage the expertise and 
capabilities of our suppliers to ensure C&C 
optimises the materials we use and reduces 
our impact on the environment.

GREEN PRODUCTION
During the year, we processed 80,000 
tonnes of apples and 3,600 tonnes of pears 
in our milling operations across the Group, 
which level of production was in line with the 
previous year. 

We have long term contractual 
arrangements to continue to process fruit in 
the UK at the Shepton Mallet facility. During 
the year, the last phase of our five year 
orchard planting scheme was concluded. 

We encourage sustainable agricultural 
practices and the preservation of 
biodiversity. In the UK, we are actively 
involved in the NACM which takes the lead 
in adopting and working to sustainable 
principles both in the physical and social 
environment, and carries out annual climate 
change assessments. The NACM is the first 
drinks trade body to work with Business 
in the Community (BITC) to address 
sustainability, and we have worked with 
the pomology and technical experts in the 
NACM to develop our sustainability agenda.

In particular, we work 
with all of our growers to 
ensure that appropriate 
methods are used 
to harvest apples. In 
FY2017, we commenced 
the process of repeated 
annualised audits of our 
contracted growers to 
ensure standards are 
being applied.

48

C&C Group plcAnnual Report 2017 
During the year, we 
undertook major 
expansion at our Clonmel 
site, with a 35,000 man 
hour construction project 
being successfully 
achieved with no lost 
time accidents reported.

truck refresher training was also maintained 
at Borrisoleigh and Shepton Mallet during a 
challenging period at these sites. 

At Wellpark, we re-launched our 
safety programme, which encourages 
safety interventions and resulted in a 
net improvement in safety behaviours 
overall. Our team manager safety training 
programme was recognised by the 
accrediting body (REHIS) as being best 
in Scotland for the second year running. 
Wellpark also commenced a programme 
of improving the working environment by 
fitting new technology lighting into the small 
pack warehouse and improving equipment 
access using bespoke platforms in the 
bottling hall. These developments will 
bring increased benefits in terms of safety, 
hygiene and a reduction in energy use.

The continuation of our health and safety 
days has had a significant impact regarding 
the engagement of employees. The key 
driver for this initiative is to ensure that 
employees are aware of the extent to 
which they can positively contribute to 
manufacturing health and safety and that 
they also have responsibility in this regard. 
This has partly been driven through the use 
of external health and safety consultants 
whose lives have all unfortunately been 
materially impacted by significant health and 
safety incidents. These sessions are being 
followed up at local level with interventions 
to keep this key message front of mind. 

This increased level of engagement is also 
resulting in many more hazards being 
identified (and hence remedied) within the 
workplace, which helps with longer term 
performance improvements.

At our cider mill in Vermont we take part 
in “cow power” which means that we pay 
a premium on the electricity used and this 
premium is used to help dairy farmers 
install methane digesters turning manure 
into power. We also use a “solar orchard” 
which is a 26 array solar project providing 
sustainable electricity and diversification 
for local farmers. Both of these projects are 
good examples of how we are working in 
an innovative manner to safeguard energy 
supply.

EMPLOYEES
Developing, engaging and rewarding 
employees fairly is fundamental to the 
success of our business and also to the 
relationships that we have with the local 
communities in which we work. 

We are an equal opportunities employer. 
We aim to create a working environment 
in which all individuals are able to make 
the best use of their skills, free from 
discrimination or harassment, and in 
which all decisions are based on merit. We 
have a formal equal opportunities policy 
that commits us to promoting equality 
of opportunity for all our staff and job 
applicants. For our operations in Northern 
Ireland this includes adherence to the 
MacBride Principles. Our policy states 
that we do not discriminate on the basis 
of age, disability, marital status, ethnicity, 
creed, sex or sexual orientation. The policy 
also requires our staff to treat customers, 
suppliers and the wider community in 
accordance with these principles as well.

Health and wellbeing of employees
While, in comparison to FY2016, the total 
number of lost time accidents increased 
during FY2017, the trend demonstrates a 
positive reduction over a longer timeframe.

The consolidation of our operating facilities 
brought increased activity to our facilities 
at Wellpark and Clonmel during the peak 
production season. During the year, we 
undertook major expansion at our Clonmel 
site, with a 35,000 man hour construction 
project being successfully achieved with 
no lost time accidents reported. The site 
achieved zero lost time accidents for the last 
five months of FY2017. Safety performance, 
training in safe manual handling and fork lift 

49

Business & StrategyThere has been a 
focus on the continued 
development of 
management capability 
within the commercial 
and operations 
areas where various 
programmes have 
been undertaken to 
develop both people 
management and 
leadership skills.

Corporate Responsibility
(continued)

representatives have advanced to become 
key account managers. 

On the Operations side of our business in 
Ireland, FY2017 was a period of transition 
in relation to the movement of product and 
people from the Borrisoleigh site to the 
Clonmel manufacturing facility. All affected 
employees in Borrisoleigh were given the 
opportunity to transfer to our Clonmel site 
and a significant investment has been made 
in training those who wished to transfer 
for their new roles in our state of the art 
manufacturing facility. 

In the UK, there have been a range of 
training and development activities across 
the business over the past 12 months. 
There has been a focus on the continued 
development of management capability 
within the commercial and operations 
areas where various programmes have 
been undertaken to develop both people 
management and leadership skills. There 
has also been investment in various 
industry relevant training initiatives for sales, 
marketing and our operations population. 
In addition, the business has supported 
the development of graduates through the 
CIMA accountancy qualification as well as a 
number of apprenticeship programmes.

Employee Support
We aim to develop and lead highly 
motivated teams who have relevant and up 
to date skills. In FY2017, we undertook a 
range of activities to support the continued 
development of our employees.

As part of our continuing commitment to 
leadership development, during the year 
we arranged for a small number of high 
performing managers from across the Group 
to undertake the London Business School’s 
accelerated development programme. 

In our C&C Gleeson business in Ireland, 
there were a number of areas of focus. 
An employee communications forum was 
established and meets quarterly. This 
forum facilitates two way communication 
and dialogue on key messages, strategy 
and performance as well as creating an 
opportunity for ideas and suggestions 
from employees to be heard. Feedback 
from our employees is positive and they 
believe it has resulted in an improvement 
in communications in the business. In 
addition, we have sought to establish 
a high performance culture through 
increased emphasis on the line of sight 
between business objectives and individual 
KPIs and targets for our employees with 
appropriate rewards for achievement. This 
is supported by the provision of training to 
our people managers. We also encourage 
our employees to realise their full potential 
and have created various advancement 
opportunities, in particular within our 
sales team where a number of our sales 

50

C&C Group plcAnnual Report 2017Governance

We, as a Board, and a Company, take corporate 
governance very seriously, and consider that good 
conduct is the basis of good performance.

Read more in the Directors’ Statement of  
Corporate Governance on page 58

in this section

52

54

58

70

90

Board of Directors

Directors’ Report

Directors’ Statement of Corporate 
Governance

Report of the Remuneration Committee on 
Directors’ Remuneration

Statement of Directors’ Responsibilities

51

Governance   
Board of Directors 

1

2

3

4

5

6

7

8

9

10

BOARD COMMITTEES

Audit Committee
Emer Finnan 
(Chairman)
Vincent Crowley
Richard Holroyd

Nomination 
Committee
Sir Brian Stewart 
(Chairman)
Breege O’Donoghue
Richard Holroyd

Remuneration 
Committee
Breege O’Donoghue 
(Chairman)
Stewart Gilliland
Richard Holroyd

Senior 
Independent 
Director
Richard Holroyd

52

1. SIR BRIAN STEWART*
Chairman
Brian Stewart (72) was appointed as a 
non-executive Director of the Group and as 
a member of the Nomination Committee 
in March 2010. He was appointed as 
Chairman of the Group in August 2010. He is 
a former Chairman of Standard Life plc and 
of Miller Group plc and a former Chairman 
and former Chief Executive of Scottish & 
Newcastle plc. 

2. STEPHEN GLANCEY
Group Chief Executive Officer 
Stephen Glancey (56) was appointed Group 
Chief Executive Officer in 2012. Prior to that, 
he was appointed Chief Operating Officer in 
November 2008 and Group Finance Director 
in May 2009. He qualified as a chartered 
accountant and was previously the Group 
Operations Director of Scottish & Newcastle 
plc. 

3. KENNY NEISON
Group Chief Financial Officer
Kenny Neison (47) was appointed Chief 
Financial Officer in 2012. He joined the Group 
in November 2008 and was appointed to the 
Board as Group Strategy Director and Head 
of Investor Relations in November 2009. He 
qualified as a chartered accountant and has 
previously held a number of senior financial 
positions in Scottish & Newcastle plc, 
including UK Finance Director and Finance 
Director for Western Europe.

4. JORIS BRAMS
Managing Director, International 
division 
Joris Brams (48) was appointed as Managing 
Director of the Group’s International division 
in 2012 and was appointed to the Board 
in October 2012. He was previously Group 
Operations Director at Puratos Group, a 
Belgian company supplying the bakery, 
patisserie and chocolate sectors in more 
than 100 countries. He previously served as 
Group Technical and Development Director 
at Scottish & Newcastle plc and, prior to that, 
he held a number of commercial roles at 
Alken-Maes Breweries. He brings significant 
experience of international transactions as 
well as having production, supply-chain 
management and procurement expertise. He 
is a non-executive director of Democo NV, a 
Belgian construction company.

C&C Group plcAnnual Report 20177. EMER FINNAN*
Emer Finnan (48) was appointed as a 
non-executive Director of the Company 
in May 2014 and became Chairman of 
the Audit Committee in July 2015. She is 
a Partner and Senior Managing Director 
of Kildare Partners, a private equity firm 
based in London and Dublin, where she is 
responsible for investment origination. After 
qualifying as a chartered accountant with 
KPMG, she worked in investment banking 
at Citibank and ABN AMRO in London and 
then NCB Stockbrokers in Dublin. In 2005 
she joined EBS Building Society in Ireland, 
becoming its Finance Director in early 2010. 
In September 2012, Emer re-joined NCB 
Stockbrokers to lead a financial services 
team in Ireland. She joined Kildare Partners 
in 2013. She brings considerable financial 
expertise to the Board.

8. STEWART GILLILAND*
Stewart Gilliland (60) was appointed as a 
non-executive Director of the Company and 
a member of the Remuneration Committee 
in April 2012. From 2006 to 2010 he was 
Chief Executive Officer of Müller Dairy 
(UK) Ltd. Prior to that, he held positions at 
Whitbread Beer Company and at Interbrew 
SA in markets including the UK and Ireland, 
Europe and Canada. He is currently 
Chairman of Booker Group plc and Curious 
Drinks Limited and Senior Independent 
Director of Mitchells & Butlers plc. He is also 
a Director of Nature’s Way Foods Limited. 
He brings significant experience of the 
long alcohol drinks sector in international 
markets.

5. JIM CLERKIN*
Jim Clerkin (62) was appointed as a non-
executive Director of the Company in April 
2017. Jim has over 30 years’ experience 
in the beer, wine and spirits industries and 
is the President and Chief Executive of 
Moët Hennessy North America. Jim joined 
Moët Hennessy in 2008 as Executive Vice 
President and Chief Operating Officer USA. 
Prior to joining Moët Hennessy, Jim held 
roles in Guinness and Diageo, including 
terms as Managing Director of Gilbeys of 
Ireland, President of Diageo North America’s 
Western Division, and President of Allied 
Domecq North America. Jim’s career 
began in Ireland where he progressed 
through the ranks at Guinness to become 
Executive Sales Director and a member of 
the Board of Directors. Jim brings a wealth 
of experience and knowledge of the global 
drinks industry to the Board.

6. VINCENT CROWLEY*
Vincent Crowley (62) was appointed as a 
non-executive Director of the Company 
in January 2016 and as a member of 
the Audit Committee in March 2016. He 
was previously both COO and CEO of 
Independent News and Media plc, a leading 
media company which, during his tenure, 
had operations and investments in Australia, 
India, Ireland, New Zealand, South Africa 
and the UK. He also served as CEO and 
subsequently as a non-executive Director 
of APN News & Media, a media company 
listed in Australia and New Zealand. He 
initially worked with KPMG in Ireland. He 
is currently Executive Chairman of Altas 
Investments plc, Chairman of Newsbrands 
Ireland and a non-executive Director 
of Grafton Group plc. Vincent brings 
considerable domestic and international 
business experience across a number of 
sectors to the Board.

9. RICHARD HOLROYD*
Richard Holroyd (70) was appointed as a 
non-executive Director of the Company 
in 2004 and is a member of the Audit 
Committee, the Remuneration Committee 
and the Nomination Committee. He 
was previously the managing director 
of Colman’s of Norwich and head of the 
global marketing futures department of 
Shell International. He has served as non-
executive Director of several companies in 
the UK and continental Europe and was a 
member of the UK Competition Commission 
from September 2001 to April 2010. Richard 
Holroyd has many years’ experience in the 
fast moving consumer goods sector.

10. BREEGE O’DONOGHUE*
Breege O’Donoghue (72) was appointed as 
a non-executive Director of the Company in 
2004. She was appointed the Chairman of 
the Remuneration Committee in December 
2012 and is a member of the Nomination 
Committee. Breege retired as an executive 
director of Penneys/Primark in September 
2016 and continues to represent that 
company in an ambassadorial role. She 
is Chair of the Design & Crafts Council 
of Ireland, a member of the Outside 
Appointments Board of the Code of 
Standards and Behaviour for the Civil 
Service, a trustee of IBEC and a non-
executive Director of Shaws Department 
Store, and was previously Chair of the 
Labour Relations Commission and a 
Director of An Post and Aer Rianta. Breege 
has many years’ experience in the Irish and 
international retail sector. 

For information on independence of the 
Directors, please see Directors’ Statement 
of Corporate Governance on pages 58 to 
69.

* Non-executive Director

DAVID JOHNSTON 
Company Secretary 
David Johnston joined the Group in November 2014 as Company 
Secretary. Prior to that, he was Group General Counsel and 
Company Secretary for Paddy Power plc. After qualifying as a 
solicitor, David worked initially for McCann FitzGerald, one of 
Ireland’s leading law firms and subsequently for O2 Ireland, where 
he was Chief Legal Counsel and Company Secretary. 

53

GovernanceDirectors’ Report

The Directors present the annual report and 
audited consolidated financial statements of 
the Group for the year ended 28 February 
2017.

PRINCIPAL ACTIVITIES
The Group’s principal trading activity is the 
production, marketing and selling of cider 
and beer, wine, soft drinks and bottled 
water.

There has been no material change in the 
nature of the business of the Group.

RESULTS
For the year ended 28 February 2017, the 
Group reported Revenue of €818.1 million 
(2016: €946.9 million) and Net Revenue 
of €559.5 million (2016: €662.6 million). 
Operating profit before exceptional items 
amounted to €95 million (2016: €103.2 
million). 

The financial results for the year ended 
28 February 2017 are set out in the 
Group Income Statement on page 96. 
Comprehensive reviews of the financial and 
operating performance of the Group are set 
out in the Group Chief Executive Officer’s 
Review on pages 22 to 36. 

DIVIDENDS
An interim dividend of 4.96 cent per share 
for the year ended 28 February 2017 was 
paid on 16 December 2016. Subject to 
approval at the Annual General Meeting, it 
is proposed to pay a final ordinary dividend 
of 9.37 cent per share for the year ended 
28 February 2017 to shareholders who are 
registered at close of business on 26 May 
2017. 

54

BOARD OF DIRECTORS
The names, functions and date of appointment of the current Directors, who give the 
responsibility statement on page 90, are as follows:

Director

Function

Appointment

Sir Brian Stewart 
Stephen Glancey 
Kenny Neison 
Joris Brams
Jim Clerkin
Vincent Crowley
Emer Finnan
Stewart Gilliland 
Richard Holroyd 
Breege O’Donoghue 

Chairman
Group Chief Executive Officer
Group Chief Financial Officer
Executive Director
Non-executive Director
Non-executive Director
Non-executive Director
Non-executive Director
Non-executive Director
Non-executive Director

2010
2008
2009
2012
2017
2016
2014
2012
2004
2004

Jim Clerkin was appointed as a Director of the Company with effect from 1 April 2017. Rory 
Macnamara was a Director until 17 December 2016. 

INTERESTS OF DIRECTORS AND 
COMPANY SECRETARY
Information in relation to the beneficial and 
non-beneficial interests in the share capital 
of Group companies held by the Directors 
and Company Secretary who held office at 
28 February 2017 is contained within the 
Report of the Remuneration Committee on 
Directors’ Remuneration on page 77. 

(c) the key performance indicators relevant 
to the business of the Group, including 
environmental and employee matters, are 
set out in the Strategic Report on page 18 
and in the Group Chief Financial Officer’s 
review on pages 37 to 41; and further 
information in respect of environmental and 
employee matters is set out in the Report on 
Corporate Responsibility on pages 42 to 50;

RESEARCH AND DEVELOPMENT
Certain Group undertakings are engaged in 
ongoing research and development aimed 
at improving processes and expanding 
product ranges. 

FURTHER INFORMATION ON THE 
GROUP
The information required by section 327 of 
the Companies Act, 2014 to be included in 
this report with respect to: 

(a) the review of the development and 
performance of the business and future 
developments is set out in the Group Chief 
Executive Officer’s Review on pages 22 to 
36 and the Strategic Report on pages 14 
to 21; 

(b) the principal risks and uncertainties 
which the Company and the Group faces 
are set out in the Strategic Report on pages 
19 to 21;

(d) the financial risk management objectives 
and policies of the Company and the Group, 
including the exposure of the Company and 
the Group to financial risk, are set out in the 
Group Chief Financial Officer’s Review on 
pages 37 to 41 and note 22 to the financial 
statements.

The Group’s Viability Statement is contained 
in the Directors’ Statement on Corporate 
Governance on page 69.

ACCOUNTING RECORDS
The measures taken by the Directors to 
secure compliance with the requirements 
of Sections 281 to 285 of the Companies 
Act, 2014 with regard to the keeping of 
adequate accounting records are to employ 
accounting personnel with appropriate 
expertise and to provide adequate 
resources to the finance function. The 
books of account of the Company are 
maintained at Group offices in Bulmers 
House, Keeper Road, Crumlin, Dublin 12, 
D12 K702. 

C&C Group plcAnnual Report 2017POLITICAL DONATIONS
No political donations were made by 
the Group during the year that require 
disclosure in accordance with the Electoral 
Acts, 1997 to 2002.

As far as the Company is aware, other 
than as stated below, no other person or 
company had at 28 February 2017 or 17 
May 2017 an interest in 3% or more of the 
Company’s share capital carrying voting 
rights.

CORPORATE GOVERNANCE
In accordance with Section 1373 of the 
Companies Act, 2014, the corporate 
governance statement of the Company 
for the year, including the main features of 
the internal control and risk management 
systems of the Group, is contained in 
the Directors’ Statement on Corporate 
Governance on pages 58 to 69. 

AUDIT COMMITTEE
In accordance with Section 167 of the 
Companies Act, 2014, the Company has 
an established Audit Committee.  Further 
information on the Audit Committee, is 
contained in the Directors’ Statement on 
Corporate Governance on pages 58 to 69.

DIRECTORS’ REMUNERATION
The Report of the Remuneration Committee 
on Directors’ Remuneration, including 
the Company’s policy on Directors’ 
remuneration, is set out on pages 70 to 89.

SUBSTANTIAL HOLDINGS
As at 28 February 2017 and 17 May 2017, 
details of interests over 3% in the ordinary 
share capital carrying voting rights which 
have been notified to the Company are:

SHARE PRICE
The price of the Company’s ordinary shares 
as quoted on the Irish Stock Exchange at 
the close of business on 28 February 2017 
was €3.87 (29 February 2016: €3.446). The 
price of the Company’s ordinary shares 
ranged between €3.415 and €4.18 during 
the year.

AUDITOR
During the year, a formal external audit 
tender process was undertaken by the Audit 
Committee on the Board’s behalf, following 
which the Board selected EY as the external 
auditor for the Group for the year ending 
28 February 2018. A resolution to formally 
approve the appointment of EY as external 
auditors will be put to Shareholders at the 
AGM on 6 July 2017. KPMG, Chartered 
Accountants will resign as external auditors 
to the Group. 

ISSUE OF SHARES AND PURCHASE 
OF OWN SHARES
At the Annual General Meeting held on 7 
July 2016, the Directors received a general 
authority to allot shares. A limited authority 

was also granted to Directors to allot shares 
for cash otherwise than in accordance with 
statutory pre-emption rights. Resolutions 
will be proposed at the Annual General 
Meeting to be held on 6 July 2017 to allot 
shares to a nominal amount which is equal 
to approximately one-third of the issued 
ordinary share capital of the Company. In 
addition, resolutions will also be proposed 
to allow the Directors allot shares for 
cash otherwise than in accordance with 
statutory pre-emption rights up to an 
aggregate nominal value which is equal to 
approximately 5% of the nominal value of 
the issued share capital of the Company, 
and in the event of a rights issue, and a 
further 5% of the nominal value of the 
issued share capital of the Company for the 
purposes of an acquisition or a specified 
capital investment. If granted, these 
authorities will expire at the conclusion of 
the Annual General Meeting in 2018 and 
the date 18 months after the passing of the 
resolution, whichever is the earlier. 

The Directors have currently no intention to 
issue shares pursuant to these authorities 
except for issues of ordinary shares under 
the Company’s share option plans and 
the Company’s scrip dividend scheme. At 
the Annual General Meeting held on 7 July 
2016 authority was granted to purchase up 
to 10% of the Company’s Ordinary Shares 
(the “Repurchase Authority”). As at the date 

No. of ordinary shares 
held as notified at  
28 February 2017

% at  

28 February 2017

No. of ordinary shares held 
as notified at  
17 May 2017

Southeastern Asset Management, Inc. 
Brandes Investment Partners, L.P.
Franklin Templeton Institutional, LLC
FMR LLC 
Investec Asset Management Limited
Wellington Management Company, LLP
Setanta Asset Management Limited
LSV Asset Management

47,619,717
22,220,337
22,010,380
21,941,431
16,403,623
15,772,229
15,056,875
9,961,411

15.04%
7.02%
6.95%
6.93%
5.18%
4.98%
4.76%
3.15%

53,896,229
25,136,335
15,334,980
21,941,431
16,403,623
10,776,402
15,056,875
8,888,058

% at 
17 May 2017

17.31%
8.07%
4.92%
7.05%
5.27%
3.46%
4.83%
Less than 3%

55

Governance 
Directors’ Report
(continued)

of this Report, the Group has purchased 
1.87% of the Company’s Ordinary Shares 
pursuant to the Repurchase Authority.

The Group spent €23.2m (2016: €76.6m) 
(including commission and related costs) 
in the year under review in purchasing 
6,139,438 of the Company’s Ordinary 
Shares.  

Special resolutions will be proposed at the 
Annual General Meeting to be held on 6 July 
2017 to renew the authority of the Company, 
or any of its subsidiaries, to purchase up 
to 10% of the Company’s Ordinary Shares 
in issue at the date of the Annual General 
Meeting and in relation to the maximum 
and minimum prices at which treasury 
shares (effectively shares purchased and 
not cancelled) may be re-issued off-market 
by the Company. If granted, the authorities 
will expire on the earlier of the date of 
the Annual General Meeting in 2018 and 
the date 18 months after the passing of 
the resolution. The minimum price which 
may be paid for shares purchased by the 
Company shall not be less than the nominal 
value of the shares and the maximum price 
will be 105% of the average market price of 
such shares over the preceding five days. 
The Directors will only exercise the power 
to purchase shares if they consider it to be 
in the best interests of the Company and its 
shareholders. 

As at the date of this report, options to 
subscribe for a total of 4,163,226 Ordinary 
Shares are outstanding, representing 1.34% 
of the Company’s total voting rights. If the 
authority to purchase Ordinary Shares were 
used in full, the options would represent 
1.49% of the Company’s total voting rights.

DILUTION LIMITS AND TIME LIMITS
All employee share plans with the exception 
of the Joint Share Ownership Plan, which 
was specifically approved by shareholders 
in December 2008, contain the share 
dilution limits recommended in institutional 
guidance, namely that no awards shall be 
granted which would cause the number 
of Shares issued or issuable pursuant to 
awards granted in the ten years ending with 
the date of grant (a) under any discretionary 
or executive share scheme adopted by 
the Company (other than the Joint Share 

56

Ownership Plan) to exceed 5%, and (b) 
under any employees’ share scheme 
adopted by the Company (other than the 
Joint Share Ownership Plan) to exceed 
10%, of the ordinary share capital of the 
Company in issue at that time. 

In the ten year period up to the date of this 
report, commitments to issue new shares or 
re-issue treasury shares under discretionary 
share schemes (net of lapsed and forfeited 
commitments and excluding the Joint Share 
Ownership Plan) amounted to 2.40% of the 
Company’s issued ordinary share capital 
as at the date of this report. No additional 
commitments to issue shares have been 
made under non-discretionary schemes.

THE EUROPEAN COMMUNITIES 
(TAKEOVER BIDS (DIRECTIVE 2004/25/
EC)) REGULATIONS 2006

Structure of the Company’s share 
capital
At 17 May 2017 the Company has an issued 
share capital of 320,467,301 ordinary shares 
of €0.01 each and an authorised share 
capital of 800,000,000 ordinary shares of 
€0.01 each.

At 28 February 2017, the trustee of the C&C 
Employee Trust held 2,911,545 ordinary 
shares of €0.01 each in the capital of the 
Company, including shares held jointly by 
it under the terms of the C&C Joint Share 
Ownership Plan (further information on 
which is contained in note 4 (Share-Based 
Payments) to the financial statements). 
Shares held by the trustee of the C&C 
Employee Trust are accounted for as if they 
were treasury shares. These shares are, 
however, included in the calculation of Total 
Voting Rights for the purposes of Regulation 
20 of the Transparency (Directive 2004/109/
EC) Regulations 2007 (“TVR Calculation”).

As at 28 February 2017, a subsidiary of 
the Group held 9,025,000 shares in the 
Company, which were acquired under the 
authority granted to the Company and its 
subsidiaries to purchase up to 10% of the 
Company’s ordinary shares approved at the 
2016 Annual General Meeting. These shares 
are not included in the TVR Calculation and 
are accounted for as treasury shares. 

Details of employee share schemes, and 
the rights attaching to shares held in these 
schemes, can be found in note 4 (Share-
Based Payments) to the financial statements 
and the Report of the Remuneration 
Committee on Directors’ Remuneration 
on pages 70 to 89. Details of the rights 
attaching to shares issued under the Joint 
Share Ownership Plan are set out in note 
4 (Share-Based Payments) to the financial 
statements. 

The Company has no securities in issue 
conferring special rights with regard to 
control of the Company.

Details of persons with a significant holding 
of securities in the Company are set out on 
page 55.

Rights and obligations attaching to the 
Ordinary Shares
All Ordinary Shares rank pari passu, and 
the rights attaching to the Ordinary Shares 
(including as to voting and transfer) are 
as set out in the Company’s Articles of 
Association (“Articles”). A copy of the 
Articles may be obtained on request to the 
Company Secretary.

Holders of Ordinary Shares are entitled to 
receive duly declared dividends in cash or, 
when offered, additional Ordinary Shares. 
In the event of any surplus arising on the 
occasion of the liquidation of the Company, 
shareholders would be entitled to a share 
in that surplus pro rata to their holdings of 
Ordinary Shares.

Holders of Ordinary Shares are entitled 
to receive notice of and to attend, speak 
and vote in person or by proxy, at general 
meetings having, on a show of hands, 
one vote, and, on a poll, one vote for each 
Ordinary Share held. Procedures and 
deadlines for entitlement to exercise, and 
exercise of, voting rights are specified in 
the notice convening the general meeting 
in question. There are no restrictions on 
voting rights except in the circumstances 
where a “Specified Event” (as defined in 
the Articles) shall have occurred and the 
Directors have served a restriction notice on 
the shareholder. Upon the service of such 
restriction notice, no holder of the shares 
specified in the notice shall, for so long as 

C&C Group plcAnnual Report 2017such notice shall remain in force, be entitled 
to attend or vote at any general meeting, 
either personally or by proxy.

Holding and transfer of Ordinary 
Shares
The Ordinary Shares may be held in either 
certificated or uncertificated form (through 
CREST). Save as set out below, there is no 
requirement to obtain the approval of the 
Company, or of other shareholders, for a 
transfer of Ordinary Shares. The Directors 
may decline to register (a) any transfer of 
a partly-paid share to a person of whom 
they do not approve, (b) any transfer of 
a share to more than four joint holders, 
and (c) any transfer of a certificated share 
unless accompanied by the share certificate 
and such other evidence of title as may 
reasonably be required. The registration 
of transfers of shares may be suspended 
at such times and for such periods (not 
exceeding 30 days in each year) as the 
Directors may determine.

Transfer instruments for certificated 
shares are executed by or on behalf of 
the transferor and, in cases where the 
share is not fully paid, by or on behalf of 
the transferee. Transfers of uncertificated 
shares may be effected by means of a 
relevant system in the manner provided for 
in the Companies Act, 1990 (Uncertificated 
Securities) Regulations, 1996 (the “CREST 
Regulations”) and the rules of the relevant 
system. The Directors may refuse to register 
a transfer of uncertificated shares only in 
such circumstances as may be permitted or 
required by the CREST Regulations.

Rules concerning the appointment 
and replacement of the Directors and 
amendment of the Company’s Articles
Unless otherwise determined by ordinary 
resolution of the Company, the number 
of Directors shall not be less than two or 
more than 14. Subject to that limit, the 
shareholders in general meeting may 
appoint any person to be a Director either 
to fill a vacancy or as an additional Director. 
The Directors also have the power to co-opt 
additional persons as Directors, but any 
Director so co-opted is under the Articles 
required to be submitted to shareholders 
for re-election at the first Annual General 
Meeting following his or her co-option.

The Articles require that at each Annual 
General Meeting of the Company one-third 
of the Directors retire by rotation. However, 
in accordance with the recommendations 
of the UK Corporate Governance Code, the 
Directors have resolved they will all retire 
and submit themselves for re-election by the 
shareholders at the Annual General Meeting 
to be held this year.

The Company’s Articles may be amended 
by special resolution (75% majority of votes 
cast) passed at general meeting. 

Powers of Directors
Under its Articles, the business of the 
Company shall be managed by the 
Directors, who exercise all powers of the 
Company as are not, by the Companies 
Acts or the Articles, required to be exercised 
by the Company in general meeting. 

The powers of Directors in relation to issuing 
or buying back by the Company of its 
shares are set out above under “Issue of 
Shares and Purchase of Own Shares”.

DIRECTORS COMPLIANCE 
STATEMENT (MADE IN ACCORDANCE 
WITH SECTION 225 OF THE 
COMPANIES ACT, 2014) 
The Directors acknowledge that they are 
responsible for securing compliance by 
the Company with its relevant obligations 
as are defined in the Companies Act, 2014 
(the ‘Relevant Obligations’). The Directors 
confirm that they have drawn up and 
adopted a compliance policy statement 
setting out the Company’s policies that, in 
the Directors’ opinion, are appropriate to the 
Company with respect to compliance by the 
Company with its relevant obligations. The 
Directors further confirm the Company has 
put in place appropriate arrangements or 
structures that are, in the Directors’ opinion, 
designed to secure material compliance 
with its relevant obligations including 
reliance on the advice of persons employed 
by the Company and external legal and tax 
advisers as considered appropriate from 
time to time and that they have reviewed 
the effectiveness of these arrangements or 
structures during the financial year to which 
this report relates.

RELEVANT AUDIT INFORMATION
In accordance with Section 330 of the 
Companies Act, 2014, the Directors confirm 
that, so far as they are each aware, there 
is no relevant audit information of which 
the Company’s auditor is unaware; and 
each Director has taken all the steps that 
they ought to have taken as a Director to 
make themselves aware of any relevant 
audit information and to establish that 
the Company’s auditor is aware of that 
information.

MISCELLANEOUS
Certain of the Group’s borrowing facilities 
include provisions that, in the event of a 
change of control of the Company, could 
oblige the Group to repay the facilities. 
Certain of the Company’s customer 
and supplier contracts and joint venture 
arrangements also contain provisions that 
would allow the counterparty to terminate 
the agreement in the event of a change of 
control of the Company. The Company’s 
Executive Share Option Scheme and 
Long-Term Incentive Plan each contain 
change of control provisions which allow 
for the acceleration of the exercise of share 
options/awards in the event of a change of 
control of the Company. 

There are no agreements between the 
Company and its Directors or employees 
providing for compensation for loss of 
office or employment (whether through 
resignation, purported redundancy or 
otherwise) that occurs because of a 
takeover bid in excess of their normal 
contractual entitlement.

ANNUAL GENERAL MEETING
Your attention is drawn to the letter to 
shareholders and the notice of meeting 
accompanying this report which set 
out details of the matters which will be 
considered at the Annual General Meeting.

Signed
On behalf of the Board

Sir Brian Stewart
Chairman 

17 May 2017

Stephen Glancey 
Group Chief 
Executive Officer

57

GovernanceDirectors’ Statement of Corporate Governance

COMPLIANCE STATEMENT
C&C Group plc is incorporated and resident in Ireland and is 
subject to Irish company law. It has a primary listing on the 
Irish Stock Exchange (‘ISE’) and a listing in the Premium Listing 
segment of the Official List of the United Kingdom Listing Authority 
(‘UKLA’) and its shares are quoted on the ISE and the London 
Stock Exchange (‘LSE’). C&C Group plc also has a Level 1 
American Depository Receipt (ADR) programme. 

The Directors are committed to maintaining high standards of 
corporate governance and to reviewing governance best-practice 
on a continuing basis to ensure that we adapt and evolve in what is 
an environment of constant change. 

The Group has complied with the provisions of the UK Code and 
Irish Annex throughout the period under review. This Corporate 
Governance statement describes the Group’s policy on corporate 
governance during the financial year ended 28 February 2017. 

BOARD OF DIRECTORS
Role
The Board is responsible for the oversight, leadership and control 
of the Group and its long-term success. There is a formal schedule 
of matters reserved to the Board for decision. This includes 
approval of Group strategic plans, annual budgets, financial 
statements, significant contracts and capital expenditure items, 
major acquisitions and disposals, changes to capital structure, 
circulars, Board appointments, and the review of the Group’s 
corporate governance arrangements and system of internal 
control, and approval of policies including corporate responsibility 
and health and safety. The Board is also responsible for instilling 
the appropriate culture, values and behaviour throughout the 
Group. The Directors acknowledge that they are responsible for 
the proper stewardship of the Group’s affairs, both on an individual 
and collective basis. The matters and agenda reserved for Board 
consideration reflect this responsibility. 

The roles of the Chairman and the Group Chief Executive Officer 
are separate with a clear division of responsibility between them, 
which is set out in writing and which has been approved by the 
Board. The Chairman has responsibility for the management 
of the Board, the performance of Directors and their induction, 
development and performance evaluation, ensuring there are 
effective relations with shareholders and for the AGM. The Chief 
Executive is responsible, within the authority limits delegated by 
the Board, for business strategy and management, investment and 
financing, risk management and controls, timely reporting, making 
recommendations on remuneration policy and on the appointment 
of executive directors, setting Group HR policies and leading the 
communications programme with shareholders.

Dear Shareholder

We, as a Board, and a Company, take corporate governance 
very seriously and consider that good conduct is the basis of 
good performance. The Board sets the tone for the rest of the 
Company. We believe that effective governance is the foundation 
of a successful and sustainable organisation and should be based 
upon an appropriate level of oversight, clear communication and a 
commitment to transparency. Governance is the framework within 
which we focus on the health and growth of the business. 

In this report we provide an overview of our corporate governance 
practices, describing how the main principles of the UK Corporate 
Governance Code and Irish Annex are applied throughout the year. 
Information is given about the Board, its members and committees, 
and their work. An overview of the Company’s internal controls is 
also given.

We have continued our focus on Board succession in the year and, 
in that context, Jim Clerkin was appointed to the Board in April 
2017. In considering Board appointments, we continue to have 
regard to the degree of diversity of experience and background of 
the Board.

Rory Macnamara who joined the Board in January 2016 sadly 
passed away on 17 December 2016. Rory made an inimitable and 
valued contribution to the Board during his all too brief time as a 
Director.

We are complying this year with the edition of the UK Corporate 
Governance Code published by the Financial Reporting Council 
in September 2014 (the ‘UK Code’) and the Irish Corporate 
Governance Annex (the ‘Irish Annex’). The UK Code is publicly 
available from the Financial Reporting Council’s website,  
www.frc.co.uk.

Sir Brian Stewart 
Chairman
17 May 2017

58

C&C Group plcAnnual Report 2017The Board delegates responsibility for the 
management of the Group through the 
Group Chief Executive Officer to executive 
management. The Board also delegates 
some of its responsibilities to Board 
Committees, details of which are set out 
below. The responsibilities of the Chairman 
are covered in detail below. 

The Chief Executive has full day-to-day 
operational and profit responsibility for the 
Group and is accountable to the Board 
for all authority delegated to executive 
management. His overall brief is to execute 
agreed strategy, to co-ordinate and maintain 
the continued profitability of the Group and 
to oversee senior management responsible 
for the day-to-day running of the business. 

Non-executive Directors are expected to 
constructively challenge management 
proposals and to examine and review 
management performance in meeting 
agreed objectives and targets. In addition, 
they are expected to draw on their own 
specific experience and knowledge in 
respect of any challenges facing the Group 
and in relation to the development of 
proposals on strategy. 

Individual Directors may seek independent 
professional advice at the Company’s 
expense where they judge it necessary to 
discharge their responsibilities as Directors. 

The Group has a policy in place which 
indemnifies the Directors in respect of 
certain legal actions taken against them.

Board Composition, Membership and 
Renewal
The primary purpose of the Board is to 
help create and maintain the conditions 
which promote the long term success 
of the business for the benefit of both 
shareholders and the wider stakeholder 
base. In order to do so effectively, the Board 
requires members with a broad range of 
skills and experience and the ability to 
both support and challenge the executive 
management.

The Board believes that the current 
Directors bring the necessary range of 
skills, knowledge and experience so as to 
provide leadership, control and oversight 
of management while contributing to the 
development and implementation of the 
Group’s strategy. The biographical details 
of the current Directors are set out on 
pages 52 and 53. The Board regards the 
number of non-executive Directors currently 
appointed to the Board as sufficient to 
ensure effective oversight of the Group’s 
management and to enable its Committees 
to operate without undue reliance on 
individual non-executive Directors.

While the Board’s current composition 
includes a strong balance of skills and 
experience, the Board recognises the 
positive impact new appointments can 
bring to the Group. As such, the Board is 
committed to an ongoing programme for 
Board refreshment and renewal, with a 
particular focus on diversity and industry 
experience. In pursuing its programme 
for Board refreshment, the Nomination 
Committee is cognisant that finding and 
recruiting Directors with the skills and 
experience needed to challenge the breadth 
of the Group’s business can require a longer 
lead time.

Consistent with that commitment to 
Board refreshment and development, Jim 
Clerkin was appointed as a non-executive 
Director in April 2017. Jim brings a wealth 
of experience and knowledge of the global 
drinks industry to the Board. This follows 
the appointment of Vincent Crowley 
and Rory Macnamara as non-executive 
Directors in 2016 and the retirement of John 
Hogan and Anthony Smurfit in 2016 as 
part of the ongoing programme of Board 
refreshment. Our Board continues to include 
an appropriate balance of longer serving 
and more recently appointed Directors, 
with diverse backgrounds and experience. 
This serves to bring fresh thinking to the 
Board yet preserves a proportion of the 
membership with an in-depth understanding 
of the challenges and opportunities facing 

the business, all of which provides the 
platform for fruitful discussions with the 
management team.

Board Independence
In line with the UK Code, it is Board policy 
that at least half the Board, excluding the 
Chairman, shall consist of independent non-
executive Directors. The Board has reviewed 
its composition and has determined that of 
the Directors as at the date of this report, 
Emer Finnan, Richard Holroyd, Breege 
O’Donoghue, Stewart Gilliland, Jim Clerkin 
and Vincent Crowley are independent.

The independence of Board members is 
considered annually. In determining the 
independence of non-executive Directors, 
the Board considered the principles relating 
to independence contained in the UK Code 
and the guidance provided by a number 
of shareholder voting agencies. Those 
principles and guidance address a number 
of factors that might appear to affect the 
independence of Directors, including former 
service as an executive of the Group, 
extended service to the Board and cross-
directorships. However, they also make 
clear that a Director may be considered 
independent notwithstanding the presence 
of one or more of these factors. This reflects 
the Board’s view that independence is 
determined by a Director’s character and 
judgment. The Board considers that each 
of the non-executive Directors brings 
independent judgment to bear. 

Given their length of service, the Board 
conducted a particularly thorough review 
of the continued independence of Richard 
Holroyd and Breege O’Donoghue. 
Subsequent to that assessment, the 
Board is satisfied that neither Richard’s 
nor Breege’s independence has been 
compromised by their length of service. 
As part of this assessment, the Board 
considered their concurrent tenure with 
the executive directors, as well as their 
continuing performance in scrutinising 
management decisions. The Board 
also recognises that their professional 

59

GovernanceDirectors’ Statement of Corporate Governance
(continued)

experience and long-term perspective on 
the Group’s business is hugely valuable to 
the work of the Board.

As set out in the table below, each has 
served on the Board concurrently with the 
Group’s Chief Executive Officer, the longest 
serving executive Director, for 8.5 years. The 
Board recognises the principles of the Code 
and guidelines on tenure but is satisfied that 
the objectivity, judgment and independence 
of each of the Directors, and the Board 
as a whole, is not compromised by any 
individual’s tenure on the Board.

Chairman
Sir Brian Stewart has been Chairman of the 
Group since August 2010. The Chairman 
is responsible for the efficient and effective 
working of the Board. He is responsible 
for ensuring that the Board considers 
the key strategic issues facing the Group 
and that the Directors receive accurate, 
timely, relevant and clear information. 
He also ensures that there is effective 
communication with shareholders and 
that the Board is apprised of the views of 
the Group’s shareholders. As part of this 
process, the Chairman partakes annually 
in a series of meetings, focused solely on 
corporate governance, with a number of the 
Group’s largest institutional shareholders.

Sir Brian Stewart
Jim Clerkin
Vincent Crowley
Joris Brams
Emer Finnan
Stewart Gilliland
Stephen Glancey
Richard Holroyd
Kenny Neison
Breege O’Donoghue

Independent/Non-Independent

Independent (Chairman)
Independent
Independent
Non-Independent (Executive)
Independent
Independent
Non-Independent (Executive)
Independent
Non-Independent (Executive)
Independent

Tenure 
(Years)

Concurrent 
Tenure*
(Years)

7
0.1
1.5
4.5
3
5
8.5
13
7.5
13

7
0.1
1.5
4.5
3
5
8.5
8.5
7.5
8.5

*Note: Concurrent tenure means tenure on the Board concurrently with the Group’s Chief Executive Officer, the longest 
serving executive Director.

Senior Independent Director
Richard Holroyd is the Group’s Senior 
Independent Director. He is available to 
shareholders who have concerns for which 
contact through the normal channels of 
Chairman, Group Chief Executive Officer 
or Group Chief Financial Officer has failed 
to resolve or for which such contact is 
inappropriate. He is also available to meet 
shareholders on request.

Audit Committee Financial Expert
The Audit Committee has determined 
that Emer Finnan, who also chairs the 
Committee, is the Audit Committee financial 
expert. Emer is a qualified chartered 
accountant and has recent and relevant 
financial expertise.

Company Secretary
David Johnston is the Company Secretary. 
All Directors have access to the Company 
Secretary, who is responsible to the Board 
for ensuring that Board procedures are 
complied with. The appointment and 
removal of the Company Secretary is a 
matter for the Board.

Appointment, Retirement and Re-
election
The non-executive Directors are engaged 
under the terms of letters of appointment, 
details of which are set out in the Report of 
the Remuneration Committee on Directors’ 
Remuneration. Copies of the letters of 
appointment are available on request from 
the Company Secretary.

The Company’s Articles of Association 
require that at least one-third of the 
Directors subject to rotation shall retire by 
rotation at the Annual General Meeting 
in every year. Directors appointed by the 
Board must also submit themselves for 
election at the first annual general meeting 
following their appointment. However, in 
accordance with the recommendations of 
the UK Code, the Directors have resolved 
that they will all retire and submit themselves 
for re-election by the shareholders at the 
Annual General Meeting this year. 

60

C&C Group plcAnnual Report 2017Induction and Development
A comprehensive tailored induction 
programme is arranged for each new 
Director. The aim of the programme is to 
provide the Director with a detailed insight 
into the Group. The programme involves 
meeting with the Chairman, Group Chief 
Executive Officer, Group Chief Financial 
Officer, Company Secretary and key senior 
executives. It covers areas such as strategy 
and development, organisation structure, 
succession planning, financing, corporate 
responsibility and compliance, investor 
relations and risk management. The Board 
receives regular updates from its external 
legal and other advisers in relation to 
regulatory and accounting developments. 
Throughout the year, Directors meet 
with key executives and meet with local 
management teams, and a site visit for 
all Board Directors to one of the Group’s 
operations facilities is normally scheduled 
annually.

Newly-appointed members of the Audit 
Committee will meet with the key members 
of the external audit, internal audit and 
finance teams. New members of the 
Remuneration Committee will meet with 
the Committee’s remuneration consultants 
in the year of their appointment to the 
Committee.

External non-executive directorships
The Board recognises that there can be 
benefit if executive Directors accept a non-
executive directorship with other companies 
to broaden their skills, knowledge and 
experience. Joris Brams is currently a non-
executive director at Democo NV, a Belgian 
construction company.

Apart from him, currently none of 
the executive Directors has such an 
appointment. The Remuneration Committee 
determines whether Directors should be 
permitted to retain any fees paid in respect 
of such appointments. The Remuneration 
Committee has determined that Joris 
Brams is permitted to retain fees from his 
appointment. 

Meetings
During the period under review there were 
seven scheduled meetings of the Board and 
a further two short notice meetings. Details 
of Directors’ attendance at these meetings 
are set out in the table on page 67. Several 
ad hoc meetings without notice were held 
during the year for share allotment and 
other administrative matters in accordance 
with the Board’s procedures. In addition, 
the members of the Board met without the 
executive Directors present to provide an 
opportunity for non-executive Directors and 
the Chairman to assess their performance, 
and a further meeting of the non-executive 
Directors led by the Senior Independent 
Director was held without the Chairman 
being present to assess the Chairman’s 
performance. 

The Chairman sets the agenda for each 
meeting in consultation with the Group 
Chief Executive Officer and the Company 
Secretary. The agenda and Board papers, 
which provide the Directors with relevant 
information to enable them to fully consider 
the agenda items in advance, are circulated 
prior to each meeting. Directors are 
encouraged to participate in debate and 
constructive challenge. While Directors are 
expected to attend all scheduled meetings, 
in the event a Director is unable to attend a 
meeting, his or her view on all agenda items 
is sought and conveyed to the Chairman 
in advance of the meeting. In addition, 
following the meeting, matters discussed 
and decisions made at the meeting are 
conveyed to the Director. 

Performance evaluation
The Board recognises the importance 
of a formal and rigorous evaluation of 
the performance of the Board and its 
Committees. The Chairman conducts an 
annual review of corporate governance 
and the operation and performance of 
the Board and its Committees. In the year 
under review the Chairman has reviewed 
the performance of individual Directors 
and, within the remit of the Nomination 
Committee, succession planning, identifying 
in this process the experience and qualities 
required by the Group for the future 
implementation of its strategy.

The Chairman conducts one to one 
discussions each year with each Director to 
assess his or her individual performance. 
Performance is assessed against a number 
of criteria, including his or her contribution 
to Board and Committee meetings; time 
commitments; contribution to strategic 
developments; and relationships with other 
Directors and management. 

The Senior Independent Director and the 
other non-executive Directors review the 
Chairman’s performance and the Board’s 
performance each year, the results being 
reported back to the Chairman with any 
recommendations.

In 2015, the Board also engaged an external 
advisor to complete an independent 
evaluation of the performance and 
effectiveness of the Board and each of 
the Committees. This evaluation is in line 
with the recommendations of the UK Code 
which requires an external Board evaluation 
to be conducted at least once every three 
years. The company engaged to perform 
the evaluation has no business connection 
or relationship with the Group, its directors 
or senior management. 

Accountability 
The Board is committed to providing a fair, 
balanced and understandable assessment 
of the Company’s position and prospects. 

Responsibility for reviewing the Group’s 
internal financial control, financial risk 
management systems and risk evaluation 
procedures and monitoring the integrity 
of the Group’s financial statements has 
been delegated by the Board to the 
Audit Committee. Details of how these 
responsibilities were discharged is set out 
in the Audit Committee Report on pages 63 
to 66.

The Board receives regular updates from 
the Chair of the Audit Committee.

61

GovernanceThe Board has also established a Disclosure 
Committee comprising the Chairman, the 
Group Chief Executive Officer, the Group 
Chief Financial Officer and the Company 
Secretary. The Head of Investor Relations 
may also participate where required. The 
main responsibilities of the Disclosure 
Committee include:
•  determining whether information 
constitutes inside information;

•  determining if information requires 

immediate disclosure or if disclosure can 
be legitimately delayed;

•  determining a consistent approach and 

policy to disclosure;

•  reviewing and approving material 

announcements;

•  monitoring leaks, rumours, speculation 
and market expectations, and taking 
appropriate action;

•  monitoring the materiality of any variance 
between the Group’s performance and its 
own forecasts.

Ad hoc committees are formed from time to 
time to deal with other specific matters.

Directors’ Statement of Corporate Governance
(continued)

Remuneration
Details of remuneration paid to Directors 
(executive and non-executive) are set out in 
the Report of the Remuneration Committee 
on Directors’ Remuneration on pages 70 to 
89. 

Non-executive Directors are remunerated by 
way of a Director’s fee. Additional fees are 
also payable to the Chairman of the Audit 
Committee, Chairman of the Remuneration 
Committee and to the Senior Independent 
Director. Non-executive Directors’ fees 
and additional fees payable to Committee 
Chairmen and the Senior Independent 
Director have not been increased since 
2008. 

It is Board policy that non-executive Director 
remuneration does not comprise any 
performance-related element and, therefore, 
non-executive Directors are not eligible to 
participate in the Group’s bonus schemes, 
option plans or share award schemes. 
Non-executive Directors’ fees are not 
pensionable and non-executive Directors 
are not eligible to join any Group pension 
plans. Executive Directors’ remuneration is 
inclusive of any Director’s fee. 

The current limit under the Articles on 
Directors’ ordinary remuneration (i.e. 
directors’ fees, not including executive 
remuneration) is €1,000,000, pursuant to 
a resolution passed at the 2013 Annual 
General Meeting.

The report of the Remuneration Committee 
will be presented to shareholders for the 
purposes of a non-binding advisory vote 
at the Annual General Meeting on 6 July 
2017. While there is no legal obligation for 
the Group to put such a resolution to a 
vote of shareholders at the Annual General 
Meeting, the Board recognises that such 
resolutions are now considered good 
governance practice. 

Share ownership and dealing
The Company has share ownership 
guidelines for the executive Directors to 
ensure the interests of executive Directors 
are aligned with those of shareholders. In 
summary, the guidelines are that the current 
market value of shares in the Company 
held by the relevant Director should be at 
least two times salary for the Group Chief 
Executive Officer and one times salary for 
other executive Directors. If share ownership 
guidelines are not met, then individuals must 
retain up to 50% of vested share awards 
(net of tax). Further information including 
details of Directors’ shareholdings is set out 
on page 77. 

The Group has a policy on dealing in 
shares that applies to all Directors. Under 
this policy, Directors are required to obtain 
clearance from the Chairman (or in the case 
of the Chairman himself, from the Senior 
Independent Director) before dealing. 
Directors are prohibited from dealing in the 
Company’s shares during closed periods 
and at any other time when the individual is 
in possession of inside information. 

COMMITTEES
The Board has established three permanent 
committees to assist in the execution of 
its responsibilities. These are the Audit 
Committee, the Nomination Committee and 
the Remuneration Committee. The current 
membership of each committee is set out 
on page 52. Attendance at meetings held is 
set out in the table on page 67. 

Each of the permanent Board Committees 
has terms of reference under which 
authority is delegated to them by the 
Board. These terms of reference are 
available on the Company’s website 
www.candcgroupplc.com. Minutes of all 
Committee meetings are circulated to the 
entire Board.

The Chairman of each Committee attends 
the Annual General Meeting and is available 
to answer questions from shareholders.

62

C&C Group plcAnnual Report 2017THE AUDIT COMMITTEE 
Message from the Chairman of the Audit Committee

Dear Shareholder 

On behalf of the Board, I am pleased to report on the work of the 
Audit Committee for the financial year ended 28 February 2017. 

During the year, the Committee oversaw the tender of the 
Company’s external audit contract. Due to EU transition rules, 
KPMG’s length of tenure prevented them from acting as auditors 
beyond FY2017. Following the tender process, the Board, on the 
recommendation of the Committee, appointed EY as the Group’s 
external auditor from FY2018 onwards. On behalf of the Committee, 
I would like to acknowledge and thank KPMG for their contribution 
to the Group, as external auditors since 2004. 

The Committee also received and reviewed a number of internal 
audit reports, reviewed and approved reports in relation to the 
Group’s financial performance and engaged with the external 
auditor. One of our principal duties is to review the report of the 
external auditor on the year end audit and to consider and approve 
key accounting treatments together with underlying financial 
judgments and assumptions. Full details are included later in this 
report. 

The members of the Committee, all independent non-executive 
Directors, each contribute their own financial experience to the 
Committee’s work. We are glad to record the full and continuing co-
operation of the executive team in support of the Committee’s work.

Yours sincerely

Emer Finnan
Chairman of the Audit Committee

Composition and Meetings
The constitution of the Audit Committee requires that its 
membership shall consist only of independent, non-executive 
Directors. The members are Emer Finnan (Chairman), Richard 
Holroyd and Vincent Crowley. As set out on page 60, the Audit 
Committee has determined that Emer Finnan, who also chairs the 
Committee, is the Audit Committee financial expert. 

The Committee meets a minimum of four times a year. During the 
period under review it met eight times. Attendance at meetings held 
is set out in the table on page 67.

The Group Chief Financial Officer attends Audit Committee 
meetings as appropriate, while the internal auditor and the external 
auditor attend as required and have direct access to the Audit 
Committee Chairman. The Group Head of Finance is the secretary 
of the Audit Committee. 

Constitution and terms of reference
The role, responsibilities, authority and duties of the Audit 
Committee are set out in written terms of reference. The current 
terms of reference are available under the Board Committees 
section of the Group’s website at www.candcgroupplc.com.

The Audit Committee’s responsibilities include:
•  monitoring the integrity, truth and fairness of the financial 

statements of the Group, including the Annual Report, interim 
report, interim management statements, preliminary results and 
other formal announcements relating to the Group’s financial 
performance, and reviewing significant financial reporting 
judgements contained in them;

•  ensuring that the information presented in the financial 

statements of the Group and other announcements is fair, 
balanced and understandable and provides the information 
necessary for the Company’s shareholders to assess the Group’s 
performance, business model and strategy and advising the 
Board accordingly;

•  monitoring the statutory audit of the annual and consolidated 

accounts;

•  reviewing the adequacy and effectiveness of the Group’s internal 

financial controls and risk management systems;

•  reviewing the effectiveness of the Group’s internal audit function;
•  reviewing the adequacy and security of the Group’s 

arrangements for its employees raising concerns, its procedures 
for detecting fraud, the Group’s systems and controls for 
the prevention of bribery, and the Group’s whistleblowing 
arrangements;

63

GovernanceDirectors’ Statement of Corporate Governance
(continued)

•  making recommendations to the Board in 
relation to the appointment and removal 
of the Group’s external auditor, their 
remuneration and terms of engagement;
•  evaluating the performance of the external 
auditor including their independence and 
objectivity;

•  reviewing the annual internal and 

external audit plans and reviewing the 
effectiveness and findings of the external 
audit with the external auditor;

•  ensuring compliance with the Group’s 
policy on the provision of non-audit 
services by the external auditor;

•  reporting to the Board on how it has 
discharged its responsibilities; and 

•  reviewing the annual financial statements 
of the pension funds where not reviewed 
by the Board as a whole.

The Committee undertakes, in conjunction 
with the Chairman of the Board, an annual 
assessment of its performance and a review 
of the Committee’s constitution and terms of 
reference. 

The activities undertaken by the Committee 
in fulfilling its key responsibilities in respect 
of the year ended 28 February 2017 are set 
out below. 

Financial Statements
In respect of the year ended 28 February 
2017 the Audit Committee reviewed: 
•  the Trading Update issued in July 2016;
•  the Financial Report for the six months 

ended 31 August 2016; 

•  the trading update for the twelve months 
to 28 February 2017, issued in March 
2017;

•  the preliminary results announcement 
and the Annual Report and financial 
statements for the year ended 28 
February 2017.

In particular the Committee addressed 
the going concern status of the Company 
and the matters referred to in the Financial 
Review contained in the 2017 Annual 
Report. It reviewed the audit plan and 
post-audit report from the external auditor 
identifying any accounting or judgemental 
issues requiring its attention.

In carrying out these reviews, the 
Committee considered:
•  the consistency of, and any changes to, 
accounting policies both on a year-on-
year basis and across the Group;

•  whether the Group had applied 

appropriate accounting policies and 
practices and made appropriate 
estimates and judgements, taking into 
account the views of the external auditor;

•  the methods used to account for 

significant or unusual transactions where 
different approaches are possible;
•  whether the Annual Report, taken 
as a whole, is fair, balanced and 
understandable and provides the 
information necessary for shareholders 
to assess the Group’s performance, 
business model and strategy;
•  the clarity and completeness of 

disclosures and compliance with relevant 
financial reporting standards and 
corporate governance and regulatory 
requirements; and

•  the significant areas in which judgement 
had been applied in preparation of the 
financial statements in accordance with 
the accounting policies. 

The significant issues considered by the 
Committee in relation to the accounts for 
the year to 28 February 2017 and how these 
were addressed are outlined below. Each of 
these areas received particular focus from 
the external auditor, who provided detailed 
analysis and assessment of the matter in 
their report to the Committee.

Goodwill & intangible assets 
impairment testing
The Committee considered the carrying 
value of goodwill and intangible assets as 
at the year end date to assess whether or 
not it exceeded the expected recoverable 
amounts for these assets. In particular 
the Committee considered the value-in-
use financial models, including sensitivity 
analysis, used to support the valuation 
and the key assumptions and judgments 
used by management underlying these 
models. The key assumptions used in the 
financial models and consequently the key 
focus areas for the Committee relate to 
future volume, net revenue and operating 
profit, the growth rate in perpetuity and 
the discount rate applied to the resulting 

cash flows. The Committee considered 
the outcome of the financial models and 
found the methodology to be robust, and in 
all instances concluded that the outcome 
was appropriate, including the recognition 
and magnitude of an impairment charge 
with respect to the capitalised brands in 
the US business. In all other segments 
the Committee considered the level of 
headroom and the sensitivity analysis 
applied to the key assumptions and 
concluded that the carrying values were 
appropriate. 

Valuation of property, plant & 
equipment
The Group values its land and buildings and 
plant machinery at market value/depreciated 
replacement cost (DRC) and consequently 
carries out an annual valuation. The Group 
engages external valuers to value the 
Group’s property, plant and machinery at 
a minimum every three years or as at the 
date of acquisition for assets acquired as 
part of a business acquisition. The Group 
completed an external valuation in the 
current financial year at its Vermont site. An 
internal assessment was completed for the 
remainder of the Group’s assets.

In assessing the reasonableness of the 
external and internal valuations, the 
Committee reviewed the key assumptions 
and judgments underlying the valuations, in 
particular, focus was given to the impact of 
gross replacement cost price movements, 
depreciation rates reflecting age of asset 
and physical and functional obsolescence 
and forecast utilisation levels across the 
Group’s production sites included in the 
valuation. The Committee is satisfied that 
the carrying values are appropriate.

Internal control and risk management 
systems 
The Group’s system of internal control and 
risk management is described below.

The terms of reference of the Audit 
Committee require it to conduct an annual 
assessment of internal financial controls and 
financial risk management systems. The 
risks facing the Group are reviewed regularly 
by the Audit Committee with executive 
management. Specific annual reviews 
of the risks and fundamental controls of 

64

C&C Group plcAnnual Report 2017each business unit are undertaken. The 
results and recommendations are reported 
to and analysed by the Audit Committee 
and a programme for action agreed 
with the business units. In carrying out 
these responsibilities during the year, the 
Committee reviewed reports issued by both 
the internal audit function and the external 
auditor and held regular discussions 
with the Head of Internal Audit and 
representatives of the external auditor. The 
Committee also reviewed the outcome of an 
assessment of the Group’s internal financial 
controls which had been coordinated by the 
internal audit function.

Internal Audit
The Committee is responsible for 
monitoring and reviewing the operation and 
effectiveness of the internal audit function 
including its focus, plans, activities and 
resources. 

The Group’s internal audit function reports 
to the Audit Committee and the Audit 
Committee has approved its terms of 
reference. The Group’s internal auditor is 
engaged on a programme of work, which 
includes, inter alia, maintaining the Group’s 
risk register and examining the fundamental 
controls of the Group. During the year, the 
Committee reviewed and approved the 
internal audit plan for the year.

The Committee received regular reports 
from the Head of Internal Audit summarising 
findings of the team’s work and the 
responses from management to deal with 
the findings. The Committee monitors 
progress on the implementation of the 
action plans on significant findings to ensure 
these are completed satisfactorily. 

External Auditor
The Committee manages the relationship 
with the Group’s external auditors on behalf 
of the Board. The Committee carries out 
an annual assessment of the external 
auditor including a review of the external 
auditor’s internal policies and procedures for 
maintaining independence and objectivity 
and consideration of their approach to audit 
quality. The external auditor is professionally 
required to rotate the audit partner 

responsible for the Group audit every five 
years and this rotation took place in FY2017 
with a new partner being appointed to the 
Group. 

External audit process
The Committee also reviewed and approved 
the external audit plan as presented 
by the external auditor and assessed 
the qualifications and expertise of their 
resources. The Committee also reviewed 
the external auditor’s engagement letter and 
recommended the level of remuneration 
of the external auditor to the Board having 
reviewed the scope and nature of the work 
to be performed. The Committee assessed 
the effectiveness of the external audit 
process by monitoring performance against 
the agreed audit plan and noting the results 
of post-audit interviews with management 
and the Audit Committee Chairman.

Length of service of auditors
KPMG has been the external auditor of 
the Company and the Group since the 
Company’s formation and flotation in 2004. 
In line with guidance within the UK Code 
and the recent EU Directive 2014/56/EU 
of the European Parliament and Council 
passed by the European Parliament and 
transposed into Irish Law in 2016 in respect 
of audit reforms and audit tendering, the 
Group conducted a formal tender process 
in FY2017. As a result of the transition 
rules under the EU Directive, KPMG’s 
length of tenure prevented them from 
acting as auditors beyond the year ended 
28 February 2017. The Board following 
a recommendation from the Committee, 
decided to appoint a new audit firm to 
complete the Group audit for the financial 
year ended 28 February 2018. The tender 
process concluded with a recommendation 
by the Committee to the Board to appoint 
EY as the Group’s external auditor from 
FY2018 onwards. This recommendation 
was accepted by the Board. A resolution 
proposing the appointment of EY will be 
presented to shareholders at the Group’s 
AGM in July 2017. The tender process 
undertaken to appoint a new auditor was 
rigorous and involved written submissions 
and presentations from each of the invited 
firms.

Hiring of former employees of auditor
In order to ensure the independence and 
objectivity of the external auditor, the prior 
approval of the Audit Committee is required 
before any individual is appointed to a 
senior managerial position in the Group, 
if such individual has within three years 
prior to such proposed appointment been 
employed by the external auditor.

Non-Audit Services by auditor
The Group has a policy in place governing 
the provision of non-audit services by 
the external auditor in order to ensure 
that the external auditor’s objectivity and 
independence is safeguarded. 

Under this policy the auditor is prohibited 
from providing non-audit services if the 
auditor:
•  may, as a result, be required to audit its 

own firm’s work;

•  would participate in activities that would 
normally be undertaken by management;

•  would be remunerated through a 

“success fee” structure or have some 
other mutual financial interest with the 
Group;

•  would be acting in an advocacy role for 

the Group.

Other than above, the Company does not 
impose an automatic ban on the external 
auditor providing non-audit services. 
However, the external auditor is only 
permitted to provide non-audit services 
that are not, or are not perceived to be, 
in conflict with auditor independence and 
objectivity, if it has the skill, competence 
and integrity to carry out the work and 
it is considered by the Audit Committee 
to be the most appropriate to undertake 
such work in the best interests of the 
Group. The engagement of the external 
auditor to provide non-audit services must 
be approved in advance by the Audit 
Committee or entered into pursuant to 
pre-approved policies and procedures 
established by the Audit Committee and 
approved by the Board. 

The nature, extent and scope of non-
audit services provided to the Group by 
the external auditor and the economic 

65

Governance 
Directors’ Statement of Corporate Governance
(continued)

importance of the Group to the external 
auditor are also monitored to ensure 
that the external auditor’s independence 
and objectivity is not impaired. The Audit 
Committee has adopted a policy that, 
except in exceptional circumstances with 
the prior approval of the Audit Committee, 
non-audit fees paid to the Group’s auditor 
should not exceed 100% of audit fees in any 
one financial year. 

During the year, KPMG provided non-
audit advisory services, being advice on 
taxation and other related matters. In 
approving KPMG to provide these services 
the Committee was of the opinion that 
KPMG’s knowledge of the Group was an 
important factor. The Committee was also 
satisfied that the fees paid to KPMG for 
non-audit work did not compromise their 
independence or integrity. Details of the 
amounts paid to KPMG during the year for 
audit and other services are set out in note 
2 to the financial statements. 

Whistle-blowing procedures
In line with best practice, the Group 
supports an independent and confidential 
whistle-blowing service which allows all 
employees to raise any concerns about 
business practice in a confidential manner. 

THE NOMINATION COMMITTEE 
Composition and Meetings
The Nomination Committee is chaired by 
the Group Chairman and its constitution 
requires it to consist of a majority of 
independent, non-executive Directors. The 
members during the year were Sir Brian 
Stewart (Chairman), Breege O’Donoghue 
and Richard Holroyd.

•  reviewing the structure, size and 

composition of the Board (including 
the balance of skills, experience, 
independence, knowledge and 
diversity (including gender)) and making 
recommendations regarding any 
changes; 

•  overseeing succession planning for the 
Board and senior management and the 
leadership needs of the organisation;
•  responsibility for the identification of 

suitable candidates for appointment to 
the Board;

•  making recommendations to the Board 
on membership of Board Committees.

Main activities during the year
During the period under review the 
Nomination Committee considered:
•  potential candidates for recruitment 
as non-executive Directors and 
recommended the appointment of Jim 
Clerkin to the Board;

•  longer-term succession planning for 

non-executive Directors, recognising the 
need for ongoing Board refreshment and 
renewal and the need for independence 
and diversity on the Board; 

•  succession plans for executive Directors 

and senior management. 

Diversity
The Nomination Committee and the Board 
recognise the importance of ensuring 
diversity (including gender) and the key role 
that a diversified Board plays in ensuring 
effectiveness. Suitable candidates are 
selected on the basis of their relevant 
experience, employment background, skills, 
knowledge and insight, having due regard 
for the benefits of diversity to the Board. 

The Committee meets a minimum of twice 
a year and met twice in the year ended 28 
February 2017. Attendance at meetings 
held is set out in the table on page 67. In 
addition, several ad hoc meetings were held 
to progress initiatives.

The Committee and the Board further 
realise that diversity extends beyond the 
Board and in this regard seeks to ensure 
that all recruitment decisions are fair and 
non-discriminatory. 

Independent consultants
The Nomination Committee is empowered 
to use the services of independent 
consultants to facilitate the search for 
suitable candidates for appointment as non-
executive Directors.

Constitution and terms of reference
The Nomination Committee’s current 
terms of reference are available under the 
Board Committees section of the Group’s 
website at www.candcgroupplc.com. The 
Nomination Committee’s responsibilities 
include:

66

During the year, Spencer Stuart, an 
independent executive search firm, assisted 
in the search process for non-executive 
Director candidates with relevant experience 
and skills and provided assistance in relation 
to the appointment of Jim Clerkin. Spencer 
Stuart has no other connection with the 
Group.

THE REMUNERATION COMMITTEE
The Remuneration Committee comprises 
solely of independent, non-executive 
Directors. The Chairman was Breege 
O’Donoghue, and the other members were 
Richard Holroyd and Stewart Gilliland.

The Remuneration Committee meets at 
least twice a year. During the period under 
review the Remuneration Committee met 
four times. Attendance at meetings held is 
set out in the table on page 67. 

The Remuneration Committee’s terms of 
reference, which are available on the C&C 
website www.candcgroupplc.com, include:
•  determining and agreeing with the Board 
the framework or broad policy for the 
remuneration packages of the Chairman, 
Group Chief Executive Officer and 
other executive Directors, the Company 
Secretary and any other designated 
members of the executive management. 

•  within the terms of the agreed policy 

and in consultation with the Chairman 
and/or Group Chief Executive Officer, 
as appropriate, determining the total 
individual remuneration package of each 
of the above persons, including bonuses, 
incentive payments and share options or 
other share awards; 

•  reviewing and having regard to the 

remuneration trends across the Group;
•  approving the design of, and determining 
targets for, any performance related pay 
schemes and the total annual payments 
made under such schemes;

•  reviewing the design of all share incentive 
plans and the performance targets to be 
used;

•  ensuring that contractual terms on 

termination, and any payments made, 
are fair, that failure is not rewarded and 
that the duty to mitigate loss is fully 
recognised;

•  overseeing any major changes in 

employee benefits structures throughout 
the Group.

C&C Group plcAnnual Report 2017 
ATTENDANCE AT MEETINGS OF THE 
BOARD AND ITS COMMITTEES
Attendance at Board meetings and Board 
committee meetings during the year was as 
set out in the table below. 

COMMUNICATIONS WITH 
SHAREHOLDERS
The Group attaches considerable 
importance to shareholder communications 
and has an established investor relations 
programme.

In the attendance table below the numerator 
in each fraction represents the number 
of meetings actually attended by each 
Director in respect of the Board and each 
Board committee of which he or she was a 
member, whilst the denominator represents 
the number of such meetings that the 
Director was scheduled to attend.

In addition, the non-executive Directors 
including the Chairman met to evaluate the 
performance of the executive Directors, 
and the non-executive Directors, led by 
the Senior Independent Director, without 
the Chairman present, met to evaluate the 
performance of the Chairman. Several ad 
hoc meetings were held during the year for 
administrative matters in accordance with 
the Board’s procedures.

There is regular dialogue with institutional 
investors with presentations given to 
investors at the time of the release of the 
Group’s first half and full year financial 
results and when other significant 
announcements are made. A trading update 
was issued in July 2016 and a trading 
statement was issued in March 2017. The 
Group also hosted a Capital Markets Day 
for investors in March 2016. The Board 
is briefed regularly on the views and 
concerns of institutional shareholders. The 
Chairman has recently completed a series 
of meetings, focused solely on corporate 
governance, with a number of the Group’s 
largest institutional shareholders. 

Scheduled 
Board 
Meetings

Short Notice 
Board 
Meetings

Audit 
Committee 
Meetings

Nomination 
Committee 
Meetings

Remuneration 
Committee 
Meetings

7/7
7/7
7/7
7/7
7/7
7/7
7/7
1/6
7/7
6/7
0/1

2/2
1/2
2/2
2/2
2/2
2/2
2/2
1/1
2/2
2/2

6/7
8/8

8/8
3/6

1/1

2/2

2/2

4/4

4/4

2/2

4/4

Sir Brian Stewart
Joris Brams
Vincent Crowley
Emer Finnan
Stewart Gilliland
Stephen Glancey
Richard Holroyd
Rory Macnamara
Kenny Neison
Breege O’Donoghue
Anthony Smurfit

The Group’s website, www.candcgroupplc.
com, provides the full text of the Annual 
Report and financial statements, the Interim 
Report and other releases. News releases 
are also made available immediately 
after release to the Stock Exchange. 
Presentations given to investors and at 
conferences are also made available on the 
Company’s website. 

General Meetings
The Companies Act, 2014 provides for two 
types of shareholder meetings: the Annual 
General Meeting (‘AGM’) with all other 
meetings being called extraordinary general 
meetings (‘EGM’).

The Company must hold a general meeting 
in each year as its AGM in addition to any 
other general meetings held in that year. 
Not more than 15 months may elapse 
between the date of one AGM and the 
next. An AGM was held on 7 July 2016, 
and this year’s AGM will be held on 6 July 
2017. The Directors may at any time call an 
EGM. EGMs may also be convened on the 
requisition of members holding not less than 
five per cent of the voting share capital of 
the Company. 

No business shall be transacted at any 
general meeting unless a quorum is present 
at the time when the meeting proceeds to 
business. Three members present in person 
or by proxy and entitled to vote shall be a 
quorum.

Only those shareholders registered on the 
Company’s register of members at the 
prescribed record date, being a date not 
more than 48 hours before the general 
meeting to which it relates, are entitled to 
attend and vote at a general meeting.

Resolutions of the general meeting must 
be passed by the majority of votes cast 
(ordinary resolution) unless the Companies 
Act, 2014 or the Company’s Articles of 
Association provide for 75% majority 
of votes cast (special resolution). The 
Company’s Articles of Association provide 
that the Chairman has a casting vote in the 
event of a tie. 

67

GovernanceDirectors’ Statement of Corporate Governance
(continued)

Any shareholder who is entitled to attend, 
speak and vote at a general meeting is 
entitled to appoint a proxy to attend, speak 
and vote on his or her behalf. A proxy need 
not be a member of the Company.

At meetings, unless a poll is demanded, 
all resolutions are determined on a show 
of hands, with every shareholder who is 
present in person or by proxy having one 
vote. On a poll every shareholder who is 
present in person or by proxy shall have one 
vote for each share of which he/she is the 
holder. A shareholder need not cast all votes 
in the same way. At the meeting, after each 
resolution has been dealt with, details are 
given of the level of proxy votes lodged for 
and against that resolution and also the level 
of votes withheld on that resolution. 

The Company’s AGM gives shareholders 
the opportunity to question the Directors. 
The Company must answer any question a 
member asks relating to the business being 
dealt with at the meeting unless answering 
the question would interfere unduly with the 
preparation for the general meeting or the 
confidentiality and business interests of the 
Company, or the answer has already been 
given on a website in the form of an answer 
to a question, or it appears to the Chairman 
of the meeting that it is undesirable in the 
interests of good order of the meeting that 
the question be answered.

The business of the Company is managed 
by the Directors who may exercise all the 
powers of the Company unless they are 
required to be exercised by the Company 
in general meeting. Matters reserved to 
shareholders in general meeting include 
the election of Directors; the payment of 
dividends; the appointment of the external 
auditor; amendments to the Articles of 
Association; measures to increase or reduce 
the share capital; and the authority to issue 
shares. 

MEMORANDUM AND ARTICLES OF 
ASSOCIATION
The Company’s Memorandum of 
Association sets out the objects and powers 
of the Company. The Articles of Association 
detail the rights attaching to each share 
class; the method by which the Company’s 
shares can be purchased or reissued; the 
provisions which apply to the holding of 
and voting at general meetings; and the 
rules relating to the Directors, including 
their appointment, retirement, re-election, 
duties and powers. Any amendment of the 
Company’s Articles of Association requires 
the passing of a special resolution.

INTERNAL CONTROL
The Board has overall responsibility for 
the Group’s system of internal control, 
for reviewing its effectiveness and for 
confirming that there is a process for 
identifying, evaluating and managing the 
significant risks affecting the achievement 
of the Group’s strategic objectives. The 
process which has been in place for the 
entire period and up to the date the financial 
statements were approved accords with 
the FRC Guidance published in September 
2014 and involves the Board considering the 
following:
•  the nature and extent of the key risks 

Further details in relation to the purchase of 
the Company’s own shares are included in 
the Directors’ Report.

CORPORATE RESPONSIBILITY
As part of its overall remit of ensuring that 
effective risk management policies and 
systems are in place, the Board examines 
the significance of environmental, social 
and governance (ESG) matters to the 
Group’s business and it has ensured that 
the Group has in place effective systems for 
managing and mitigating ESG risks. It also 
examines the impact that such risks may 
have on the Group’s short and long term 
value, as well as the opportunities that ESG 
issues present to enhance value. The Board 
receives the necessary information to make 
this assessment in regular reports from the 
executive management.

Corporate responsibility is embedded 
throughout the Group. Group policies and 
activities are summarised on pages 42 to 
50 and the Group’s corporate responsibility 
report is available on the Group’s website 
www.candcgroupplc.com.

facing the Group;

•  the likelihood of these risks occurring;
•  the impact on the Group should these 

risks occur;

•  the actions being taken to manage these 

risks to the desired level.

The key elements of the internal control 
system in operation are as follows:
•  clearly defined organisation structures 

and lines of authority;

•  corporate policies for financial reporting, 
treasury and financial risk management, 
information technology and security, 
project appraisal and corporate 
governance;

•  annual budgets for all business units, 
identifying key risks and opportunities;

•  monitoring of performance against 

budgets on a weekly basis and reporting 
thereon to the Board on a periodic basis;
•  an internal audit function which reviews 

key business processes and controls; and
•  an audit committee which approves plans 
and deals with significant control issues 
raised by internal or external audit.

This system of internal control can only 
provide reasonable, and not absolute, 
assurance against material misstatement 
or loss. The terms of reference of the 
Audit Committee require it to monitor the 
effectiveness of the Group’s internal financial 
controls and risk management systems and 

68

C&C Group plcAnnual Report 2017at least annually carry out a review of the 
effectiveness of these systems. The risks 
facing the Group are reviewed regularly by 
the Audit Committee with the executive 
management team. Specific annual reviews 
of the risks and fundamental controls 
of each business unit are undertaken 
on an ongoing basis, the results and 
recommendations of which are reported 
to and analysed by the Audit Committee 
with a programme for action agreed by the 
business units.

The preparation and issue of financial 
reports, including consolidated annual 
financial statements is managed by the 
Group Finance function with oversight from 
the Audit Committee. The key features of 
the Group’s internal control procedures with 
regard to the preparation of consolidated 
financial statements are as follows:
•  the review of each operating division’s 
period end reporting package by the 
Group Finance function; 

•  the challenge and review of the financial 

results of each operating division with the 
management of that division by the Group 
Chief Financial Officer;

•  the review of any internal control 

weaknesses highlighted by the external 
auditor by the Group Chief Financial 
Officer, Head of Internal Audit and the 
Audit Committee; and the follow up of 
any critical weaknesses to ensure issues 
highlighted are addressed. 

The Directors confirm that, in addition to 
the monitoring carried out by the Audit 
Committee under its terms of reference, 
they have reviewed the effectiveness of 
the Group’s risk management and internal 
control systems up to and including the 
date of approval of the financial statements. 
This review had regard to all material 
controls, including financial, operational and 
compliance controls that could affect the 
Group’s business. The Directors considered 
the outcome of this review and found the 
systems satisfactory.

The Directors also confirm that they have 
carried out a robust assessment of the 
principal risks facing the company, including 
those that would threaten its business 
model, future performance, solvency or 
liquidity. As description of the Principal Risks 
and Uncertainties faced by the Group and 
how these risks are being managed and 
mitigated is set out on pages 19 to 21.

VIABILITY STATEMENT
For the purposes of assessing the future 
prospects of the Group, the Directors 
have selected a three year timeframe 
and have carried out a forward looking 
assessment of the Group’s viability based 
on this timeframe. The assessment has 
been made with reference to the Group’s 
current position and prospects, the Group’s 
strategy, the Board’s risk appetite and the 
Group’s Principal Risks and Uncertainties 
and how these are identified, managed and 
mitigated.

This assessment is based on a number of 
cautious assumptions concerning macro 
growth and stability in our key markets 
particularly in the context of forecasted 
volume growth and margins. It will be 
reviewed regularly by the Board through 
presentations from senior management 
on the performance of the respective 
business units, the assessment of market 
opportunities and the consideration by 
the Board of its ability to fund its strategic 
ambitions. 

In making this assessment, the Directors 
have considered the resilience of the Group, 
taking account of its current position and the 
Group’s Principal Risks and Uncertainties 
and the Group’s ability to manage those 
risks. The risks have been identified using 
a top down and bottom up approach, and 
their potential impact was assessed having 
regard to the effectiveness of controls in 
place to manage each risk. The Directors 
also noted that borrowings under the five 
year syndicated revolving loan facility will fall 
due for repayment in December 2019 and 
that, as part of standard practice, the Board 
will consider refinancing options in advance 
of this date.

Based on this assessment the Directors 
have a reasonable expectation that the 
Group will be able to continue in operation 
and meet its liabilities as they fall due over 
the three year period of their assessment.

GOING CONCERN
The financial position of the Group, its 
cash flows, liquidity position and borrowing 
facilities are set out in the Group Chief 
Financial Officer’s Review on pages 37 
to 41. A description of the business of 
the Group is set out in the Group Chief 
Executive Officer’s Review on page 22 to 
36. The principal risks and uncertainties 
facing the Group are set out in this report on 
pages 19 to 21.

An explanation of the basis on which the 
Group generates and preserves value over 
the longer term (the business model) and 
the strategy for delivering its objectives 
are set out in the Group Chief Executive 
Officer’s review on pages 22 to 36. A 
statement of the Group’s strategy is set 
out on pages 16 and 17. The Group’s 
long-term strategy is to build a sustainable 
cider-led multi-beverage business through 
a combination of organic growth and 
selective acquisitions. The Group’s business 
model seeks growth through brand/market 
combination combining brand investment 
with a focus on local markets.

The Group has significant revenues, a large 
number of customers and suppliers across 
different geographies, and considerable 
financial resources. For these reasons, the 
Directors have a reasonable expectation 
that the Company, and the Group as a 
whole, have adequate resources to continue 
in operational existence for the foreseeable 
future, being twelve months from the date 
of approval of the financial statements. 
Consequently they continue to adopt 
the going concern basis in preparing the 
financial statements

69

GovernanceReport of the Remuneration Committee 
on Directors’ Remuneration

Dear Shareholder

On behalf of the Board, I am pleased to present the Report on 
Directors’ remuneration for the financial year ended 28 February 
2017. As we included the full Policy Report in the FY2015 report 
and accounts and no changes are proposed to that policy, we 
have included those aspects of the Policy Report that we think 
shareholders will find most useful; the full Policy Report is included 
on pages 66 to 78 of the FY2015 annual report and accounts, 
which is available on www.candcgroupplc.com. We will again be 
submitting the Annual Report on Remuneration to shareholders 
for an advisory vote at the Company’s 2017 AGM. Last year, the 
Annual Report on Remuneration received the support of over 80% 
of the votes cast. We hope that shareholders will demonstrate their 
support again this year.

FY2017 KEY DECISIONS AND INCENTIVE OUT-TURN
Salaries for the executive Directors were increased by 1% for 
FY2017, although shareholders will recall that prior to FY2017, the 
Group Chief Executive Officer and Group Chief Financial Officer did 
not receive a salary increase for the seven previous years. 

The executive Directors’ incentive remuneration opportunities for 
FY2017 were determined in accordance with the policy adopted 
at the 2015 AGM, with the first awards being made during FY2017 
under the new incentive plans approved by shareholders at the 
2015 AGM as follows:

Opportunity

Performance Measures

Out-turn

Annual Bonus

80% of salary 
(compared to a 
maximum under the 
policy of 100%)

LTIP: 100% of salary

Long-Term 
Incentives 
awarded in the 
year

ESOS: 150% of salary

Long term 
incentives 
vesting in 
respect of 
performance in 
FY2017

LTIP (Part 1): 100% 
of salary for Stephen 
Glancey and Kenny 
Neison
200% of salary for 
Joris Brams

The threshold level of performance for 
both the adjusted operating profit and 
the cash conversion element of the 
bonus was not achieved and no bonus is 
therefore payable.

Further details are included on page 76.

Performance will be assessed over the 
three year period ending with FY2019. 

When setting the bonus targets for 
FY2017, as set out on page 76, the 
Committee included two targets, stretching 
adjusted operating profit (75% of the 
opportunity) and cash conversion (25% 
of the opportunity). This is in line with the 
previous year and continues to recognise 
the importance of cash generation, which 
provides us with the flexibility to make 
appropriate investments for growth, to 
maintain our progressive dividend policy 
and to return cash to shareholders.
As set out on page 78:
EPS growth (33% of the opportunity)
Free Cash Flow Conversion (33% of the 
opportunity)
Return on Capital Employed (33% of the 
opportunity)
As set out on page 78, EPS growth. 

As set out on page 78, 25% based on 
relative TSR and 75% on EPS growth.

The performance measures for the 
awards granted in June 2014 were not 
met and the awards did not vest.

ESOS: 150% of salary 

As set out on page 78, EPS growth.

70

C&C Group plcAnnual Report 2017FY2018 ARRANGEMENTS
We have set out below a summary of our remuneration arrangements for FY2018. Further 
detail is included in the implementation section on pages 73 to 74. 

During the year the Committee considered the ongoing appropriateness of the 
remuneration arrangements and specifically the performance targets. The Committee 
has made some adjustments to the performance targets for the ESOS to ensure they 
continued to be stretching and relevant in a challenging environment. The Committee in 
particular reviewed the vesting schedule for the ESOS and, having taken into account 
the views expressed by some shareholders in this regard, reduced the level of vesting at 
threshold from 50% to 25% whilst balancing this against the stretch in the EPS targets. The 
Committee considers that this change, together with the change to performance targets, 
maintains an appropriate balance between performance and reward.

At a glance summary of our executive Director remuneration arrangements for FY2018
Salary

Benefits and Pensions

Bonus

•  The executive Directors’ salaries have 

•  No changes are proposed to the type of 

•  The maximum bonus opportunity will 

been increased by 1% for FY2018, which 
is in line with the average increase across 
the wider workforce. 

benefits provided. 

•  No changes will be made to the level of 

pension provision. 

be 80% of salary, compared to a policy 
maximum of 100%. 

•  Vesting will be based on stretching 
performance conditions based on 
adjusted operating profit (75%) and cash 
conversion (25%). 

•  See page 73. 

Long term incentives
•  Awards will be granted in the form of LTIP (100% of salary) and ESOS (150% of salary). 
•  Vesting will be subject to performance measures based on EPS, ROCE and cash conversion, and subject to an additional performance 

underpin. Targets are set by reference to challenging internal budgets and external forecasts.

•  A vesting schedule, rather than cliff vesting, will continue to apply to the ESOS awards. 
•  See page 74. 

I hope you will find this directors’ remuneration report clear in showing our responsible 
approach to executive remuneration and the way in which it reflects our overall strategy. 

Yours sincerely 

Breege O’Donoghue
Chairman of the Remuneration Committee

71

GovernanceReport of the Remuneration Committee 
on Directors’ Remuneration 
(continued)

INTRODUCTION

COMMITTEE AND ADVISERS 
Composition 
The Committee of the Board consists solely of independent non-executive Directors. 

During the year ended 28 February 2017 the Chairman of the Committee was Breege 
O’Donoghue. Other members of the Committee were Richard Holroyd and Stewart 
Gilliland.

Terms of reference of Committee
The Committee’s terms of reference are available on the Company’s website  
www.candcgroupplc.com and are summarised on page 66. 

Advice and Consultation
The Chairman of the Board and the Group Chief Executive Officer are fully consulted on 
remuneration proposals but neither is present when his own remuneration is discussed. 

The Committee has access to external advice from remuneration consultants on 
compensation when necessary. During the year ended 28 February 2017 the Committee 
obtained advice from Deloitte LLP who were appointed by the Committee. Deloitte’s fees 
for this advice amounted to £14,040 charged on a time or fixed fee basis. 

Deloitte is a member of the UK Remuneration Consultants Group and, as such, voluntarily 
operates under its code of conduct. To safeguard objectivity, protocols are established 
to cover the basis for contact with executive management and to avoid potential conflict 
arising from other client relationships. The Committee is satisfied that the remuneration 
advice provided by Deloitte is objective and independent.  Deloitte did not provide any 
other services during the year.

The Committee has also obtained advice from:
David Johnston, Company Secretary
Sarah Riley, Group Director of Human Resources.

SHAREHOLDERS’ VIEWS 
The Committee is committed to open and transparent dialogue with shareholders and 
consults with shareholders and governance bodies on proposals relating to remuneration 
structures. 

72

C&C Group plcAnnual Report 2017The base salaries are as follows:

Year ended February

Stephen Glancey
Kenny Neison
Joris Brams

* At the average exchange rate in FY2017.

2017

2018

£590,850 (€708,283*)
£424,200 (€508,511*)
€369,822

£596,759 (€715,367*)
£428,442 (€513,596*)
€373,520

The Company is not disclosing the actual 
Group bonus profit and cash conversion 
targets prospectively as, in the opinion of 
the Board, these targets are commercially 
sensitive. The Board believes that disclosure 
of this commercially sensitive information 
could adversely impact the Company’s 
competitive position by providing 
competitors with insight into the Company’s 
business plans and expectations. However, 
the Company will disclose how the bonus 
pay out delivered relates to performance 
against targets on a retrospective basis 
when the details of the performance targets 
are no longer considered commercially 
sensitive, as shown on page 76 in relation to 
the FY2017 annual bonus.

Benefits
The executive Directors receive a cash 
allowance of 7.5% of base salary in lieu of 
benefits such as a company car. The Group 
provides death-in-service cover of four 
times’ annual base salary and permanent 
health insurance (or reimbursement of 
premiums paid into a personal policy). 
Directors may also benefit from medical 
insurance under a Group policy (or the 
Group will reimburse premiums).

Annual bonus
The Committee has reviewed the 
performance measures and targets for the 
annual bonus to ensure that they remain 
appropriately stretching in the current 
environment and continue to be aligned with 
the business strategy.

For FY2018, the Committee has approved 
a bonus scheme for executive Directors by 
reference to Group adjusted operating profit 
(75% of the overall opportunity) and cash 
conversion (25% of the overall opportunity), 
under which executive Directors will be 
entitled to a bonus of 30% of salary for on 
target performance, and a further bonus on 
a tapering basis in respect of performance 
above this level up to a maximum of 80% of 
base salary. 

IMPLEMENTATION OF THE 
REMUNERATION POLICY  
FOR THE YEAR ENDING 28 
FEBRUARY 2018 

The full Policy Report is included on pages 
66 to 78 of the FY2015 annual report and 
accounts, which is available on www.
candcgroupplc.com, and we have included 
on pages 83 to 89 those aspects of the 
Policy Report that we think shareholders 
will find most useful. Information on how the 
Company intends to implement the policy 
for the financial year ending 28 February 
2018 is set out below. 

EXECUTIVE DIRECTORS
Structure
The fundamental structure of the 
remuneration of Stephen Glancey, Kenny 
Neison and Joris Brams remains unchanged 
from the previous year. There are no 
changes to the maximum rate of the annual 
bonus, the ESOS and LTIP opportunity 
or the rate of the cash allowance in lieu of 
pension or benefits in kind. 

Base salaries
The Company’s approach on base 
salary continues to be to provide a fixed 
remuneration component which reflects the 
experience and capabilities of the individual 
in the role, the demonstrated performance 
of the individual in the role, and which is 
competitive in the markets in which the 
Company operates.

Under their service contracts, the base 
salaries of Stephen Glancey and Kenny 
Neison are expressed and payable in 
pounds Sterling. The base salary of Joris 
Brams is expressed and payable in Euro. 

The salary levels of executive Directors are 
normally reviewed together with those of 
senior management annually. The salary 
levels were reviewed in respect of FY2018 
and an increase of 1% has been awarded, 
reflecting the average increase across the 
wider workforce. 

73

GovernanceReport of the Remuneration Committee 
on Directors’ Remuneration 
(continued)

Long Term Incentives
Long term incentive awards for FY2018, will be granted on the following basis. 

Element

Quantum

Performance Measure*

ESOS

150% of base 
salary

Compound Annual Growth in Underlying EPS over the 
three year performance period FY2018, FY2019 and 
FY2020 

LTIP

100% of base 
salary

Compound Annual Growth in Underlying EPS over the 
three year performance period FY2018, FY2019 and 
FY2020 (33% of the award)

Free Cash Flow Conversion (33% of the award)

Return On Capital Employed (33% of the award)

Performance Targets

Compound Annual 
Growth in Underlying EPS
2% per annum
6% per annum
Compound Annual 
Growth in Underlying EPS
3% per annum
8% per annum
Free Cash Flow 
Conversion
65%
75%
ROCE
9.3% 
10%

Vesting

25%
100%
Vesting

25%
100%
Vesting

25%
100%
Vesting
25%
100%

* Notwithstanding the extent to which the performance targets set out above are satisfied, an award or option will only vest to the extent the Committee is satisfied that the 
improvement in the underlying financial performance of the Company over the performance period warrants the degree of vesting.

For the purposes of these performance conditions, the measures will be determined as follows.

Underlying EPS
Free Cash Flow Conversion

Adjusted earnings per share as disclosed in the Company’s annual report and accounts. 
Free Cash Flow: cash from operating activities net of capital investment cash outflows which form part 
of investing activities. 

Free Cash Flow Conversion: Free Cash Flow / EBITDA excluding exceptional items. Measured as an 
average over the three years.
Return On Capital Employed Operating Profit / Asset Base

Asset Base: Net assets (total assets less total liabilities) excluding debt (based on an average of the 
start of the financial year and end of the financial year figures). Based on achievement in the final year 
of the performance period. 

Pensions
No executive Director accrues any benefits under a defined benefit pension scheme. Under their service contracts executive Directors 
other than Joris Brams will receive a cash payment of 25% of base salary, in order to provide their own pension benefits. 

NON-EXECUTIVE DIRECTORS
The fees paid to non-executive Directors are set at a level to attract individuals with the necessary experience and ability to make a 
significant contribution to the Group. The annual fees for the Non-executive Directors including additional fees for the Senior Independent 
Director and Committee Chairmen, all of which are unchanged from FY2017, are as follows:

Chairman
Non-executive Director
Senior Independent Director
Chairman of the Audit Committee
Chairman of the Remuneration Committee

74

Year ended 28 
February 2018

€230,000
€65,000
€10,000
€25,000
€20,000

C&C Group plcAnnual Report 2017ANNUAL REPORT ON 
REMUNERATION FOR THE 
YEAR ENDED 28 FEBRUARY 
2017

The following parts of the Remuneration 
Report are subject to audit and have been 
audited.

DIRECTORS’ REMUNERATION 
Details of the remuneration for each 
Director who served during the year ended 
28 February 2017 are given below. The 
comparative figures included for last year 
have been presented on a consistent basis 
with the current year.

The valuation methodologies used in this 
report are those required by the 2013 UK 
Regulations on remuneration disclosure, 
which we have chosen to apply on a 

voluntary basis, and are different from those 
applied within the financial statements, 
which have been prepared in accordance 
with International Financial Reporting 
Standards (“IFRS”).

Further details on the valuation 
methodologies applied are set out in the 
notes relating to columns (a) to (f) below. 
Details of the overall Directors’ remuneration 
charged to the Group income statement 
are shown in notes 3 and 26 to the financial 
statements.

SINGLE TOTAL FIGURE OF 
REMUNERATION (AUDITED)
The table below reports the total 
remuneration receivable in respect of 
qualifying services by each Director during 
the year ended 28 February 2017 and the 
prior year.

Salary/fees 
(a)

Further amount 
(b)

Taxable benefits 
(c)

Annual Bonus 
(d)

Long term 
incentives (e)

Pension related 
benefits (f)

Total

Year ended February

2017

2016

2017

2016

2017

2016

2017

2016

2017

2016

2017

2016

2017

2016

€’000

€’000

€’000

€’000

€’000

€’000

€’000

€’000

€’000

€’000

€’000

€’000

€’000

€’000

Executive Directors
Joris Brams
Stephen Glancey*
Kenny Neison*
Sub-total 

370
708
509

366
803
576
1,587 1,745

0
111
83
194

0
0
0
0

28
56
40
124

 27
65
47
139

0
0
0
0

 73
 161
115
349

0
0
0
0

0
0
0
0

*The remuneration for Stephen Glancey and Kenny Neison was translated from Sterling using the average exchange rate for the relevant year. 

Non-executive Directors
Vincent Crowley
Emer Finnan*
Stewart Gilliland
John Hogan**
Richard Holroyd
Rory Macnamara***
Breege O’Donoghue
Anthony Smurfit**
Sir Brian Stewart
Sub-total
Total

65
90
65
0
75
54
85
4
230
668

11
82
65
73
  75
11
85
65
230
697
2,255 2,442

0
0
0
0
0
0
0
0
0
0
194

0
0
0
0
0
0
0
0
0
0
0

0
0
0
0
0
0
0
0
0
0
124

0
0
0
0
0
0
0
0
0
0
139

0
0
0
0
0
0
0
0
0
0
    0

0
0
0
0
0
0
0
0
0
0
349

0
0
0
0
0
0
0
0
0
0
0

0
0
0
0
0
0
0
0
0
0
0

0
177
127
304

0
0
0
0
0
0
0
0
0
0
304

 0

466 
398
201 1,052 1,230
144
882
759
345 2,209 2,578

0
0
0
0
0
0
0
0
0
0

11
65
82
90
65
65
73
0
75
75
11
54
85
85
65
4
230
230
697
668
345 2,877 3,275

* The fees paid to Emer Finnan for the year ending 29 February 2016 reflect her appointment as Chairman of the Audit Committee from July 2015. 
** John Hogan resigned as a Director 29 February 2016 and Anthony Smurfit resigned on 23 March 2016.
***Rory Macnamara was a Director until December 2016 and his fees for the year ending 28 February 2017 reflect his acting as a director from March to December 2016.

75

GovernanceReport of the Remuneration Committee 
on Directors’ Remuneration 
(continued)

NOTES TO THE REMUNERATION 
TABLE 
Column (a) Salaries and fees
(1) The amounts shown are the amounts 
earned in respect of the financial year. 

(2) In addition to the amounts shown above, 
pursuant to a contract for services effective 
as of 1 April 2014 between C&C IP Sàrl 
(‘CCIP’) and Joris Brams BVBA (‘JBB’), (a 
company wholly owned by Joris Brams and 
family), CCIP paid fees in FY2017 of €91,550 
to JBB in respect of brand development 
services provided by JBB to CCIP in relation 
to Belgian products.

Column (b) Further amount
This reflects the amount paid to 
Stephen Glancey and Kenny Neison (the 
“Participating Directors”) in respect of their 
interests under the Joint Share Ownership 
Plan (“JSOP”) as referenced in column (c) 
below. 

In addition, as referred to on page 75 of 
the FY2016 Report of the Remuneration 
Committee on Directors’ Remuneration, in 
order to allow for the orderly wind-up of the 
JSOP and the continued alignment of the 
interests of the Participating Directors with 
the interests of shareholders, during the 
year the Participating Directors received a 
dividend equivalent payment in respect of 
the FY2016 final dividend and the FY2017 
interim dividend on their JSOP shares.  The 
dividend equivalent payments were in lieu 
of real dividends paid to the Participating 
Directors in previous years in relation to their 
JSOP shares.  The payment of dividend 
equivalents in lieu of real dividends does 
not result in any increase in the overall cost 
to the Company.  The total amount of the 
payments to the Participating Directors 
in FY2017 was €343,537 in the case of 
Mr Glancey and € 257,652 in the case of 
Mr Neison.  As their JSOP interests were 
realised by the Participating Directors in 
December 2016, there will be no further 
dividend equivalent payments to them.

Column (c) Benefits
(1) The executive Directors received a cash 
allowance of 7.5% of base salary. The Group 
provided death-in-service cover of four 
times annual base salary and permanent 
health insurance (or reimbursement of 

76

premiums paid into a personal policy). Stephen Glancey and Kenny Neison also availed of 
medical insurance under a Group policy.

(2) When an award is granted to an executive under the JSOP, its value is assessed for 
tax purposes with the resulting value being deemed to fall due for payment on the date of 
grant. Under the terms of the Plan, the executive paid the Entry Price at the date of grant 
and, if the tax value of the award (i.e. the initial unrestricted market value) exceeds the Entry 
Price, the executive must pay a further amount, equating to the amount of such excess, 
before a sale of the awarded interests. The deferral of the payment of the further amount 
is considered to be an interest-free loan by the Company to the executive and a taxable 
benefit-in-kind arises, charged at UK HM Revenue and Customs stipulated rates (4.0% for 
the period up to and including 5 April 2014, 3.25% for the period from 6 April 2014 to 5 April 
2015 and 3.0% for the period from 6 April 2015). The resulting loans by the Company to 
the executive Directors are required to be disclosed under the Companies Act 2014. The 
balances of the loans outstanding to the executive Directors as at 28 February 2017 and 29 
February 2016 are as follows:

Stephen Glancey
Kenny Neison
Total

28 February 2017
€’000

29 February 2016
€’000

Nil
Nil
Nil

111
83
194

Under the terms of the Plan, when the further amount is paid, the Company compensates 
the executive for the obligation to pay this further amount by paying him an equivalent 
amount, which is, however, subject to income tax and social security in the hands of the 
executive.  During the financial year ended 28 February 2017, Stephen Glancey paid a 
further amount of €110,934 and Kenny Neison paid a further amount of €83,200, so that 
each of them repaid the full balance of his loan which was outstanding at 29 February 
2016.  The Company compensated Mr Glancey and Mr Neison by paying an amount 
(subject to deductions of tax and social security) equal to the applicable further amount.  
The compensation is disclosed under Further Amount in column (b) of the table.

Column (d) Annual Bonus
(1) The amounts shown are the total bonus earned under the annual bonus scheme in 
respect of the financial year.

(2) For the year ended 28 February 2017, the annual bonus for executive Directors was 
based on performance against a Group adjusted operating profit target (75%) and a cash 
conversion target (25%). The maximum bonus opportunity was 80% of salary. Target bonus 
was 30% of salary (37.5% of the maximum opportunity). Further details of how the bonuses 
earned relate to performance are provided in the table below. As the adjusted operating 
profits targets are considered to be commercially sensitive, and recognising that no bonus 
was earned in respect of that element, the Company has not disclosed details of these 
targets. However, in future if a bonus is earned by reference to the adjusted operating profit 
measure, the Company will disclose details of the targets on a retrospective basis.

Measure 

‘Target’

‘Maximum’

Performance Targets

Actual 
Performance Bonuses earned (percentage of salary)

Adjusted Operating 
Profit

Budget

110% of 
Budget

 Below 
Target

Cash Conversion

65%

75%

53.0%

The Operating Profit element of 
the bonus is not payable as the 
target has not been achieved
The Cash Conversion element of 
the bonus is not payable as the 
target has not been achieved. 

C&C Group plcAnnual Report 2017Column (e) Long term incentives
(1) The amounts shown in respect of long 
term incentives are the values of awards 
where final vesting is determined as a 
result of the achievement of performance 
measures or targets relating to the financial 
year and is not subject to achievement 
of further measures or targets in future 
financial years. 

(2) For the year ended 28 February 2017, no 
amounts will vest in respect of the LTIP (Part 
I) and ESOS awards granted in June 2014 to 
Stephen Glancey, Kenny Neison and Joris 
Brams. The performance conditions for 
these awards are detailed in note 4 (Share-
Based Payments) and the Remuneration 
Committee has determined that threshold 
performance has not been met under any of 
the measures and accordingly the awards 
have lapsed.

Column (f) Pensions related benefits
No executive Director accrued any benefits 
under a defined benefit pension scheme. 
Under their service contracts, executive 
Directors, other than Joris Brams, received 
a cash payment of 25% of base salary in 
order to provide their own pension benefits 
as disclosed in column (f) of the table.

FORMER DIRECTORS AND PAYMENTS 
FOR LOSS OF OFFICE
No payments were made to past Directors 
during the year ended 28 February 2017 
in respect of services provided to the 
Company as a Director.

There were no payments made to Directors 
for loss of office during the year ended 28 
February 2017.

DIRECTORS’ SHAREHOLDINGS AND SHARE INTERESTS 
Shareholding guidelines
The Company has introduced a shareholding guideline for the current executive Directors. 
The Group Chief Executive Officer is expected to maintain a personal shareholding of at 
least two times’ salary. For the other executive Directors, this has been set at one times’ 
salary. Executive Directors are expected to retain 50% of the after tax value of vested share 
awards until at least the shareholding guideline has been met. 

Stephen Glancey’s and Kenny Neison’s shareholdings in the Company, as set out below, 
currently represents as at the date of this report approximately 21 times and 13 times their 
respective base salary.  Joris Brams’ shareholding in the Company, as set out below, 
represents as at the date of this report approximately 86% of salary.

Directors’ Interests in Share Capital of the Company (Audited)
The interests of the Directors and the Company Secretary in office at 28 February 2017 in 
the share capital of Group companies at the beginning of the year (or date of appointment if 
later) and the end of the year were:

Directors
Joris Brams
Vincent Crowley
Emer Finnan
Stephen Glancey 
Stewart Gilliland
Richard Holroyd 
Kenny Neison 
Breege O’Donoghue 
Sir Brian Stewart
Total 

Company Secretary
David Johnston 

1 March 2016 
(or date of 
appointment if 
later)
Total

91,477
0
0
5,120,0001 
12,000 
48,646
2,561,5301 
64,957
200,000 
8,098,610

28 February 2017
Total

91,477
10,000
0
4,170,603
12,000
50,093
1,849,482
65,967
200,000
6,449,622

 0

0

1 The interests of Stephen Glancey and Kenny Neison at 1 March 2016 include Interests in shares acquired and jointly 
held with the trustees of the C&C Employee Benefit Trust under the Company’s Joint Share Ownership Plan (“JSOP”), 
which at 1 March 2016 comprised 3,413,334 shares in respect of Stephen Glancey and 2,560,000 shares in respect 
of Kenny Neison.  Stephen Glancey and Kenny Neison realised their interests under the Joint Share Ownership Plan in 
December 2016.  In respect of Stephen Glancey, 2,463,937 of the shares held in co-ownership transferred to his sole 
ownership and 949,397 shares representing the trustee’s interest in the shares held in co-ownership in accordance 
with the terms of the JSOP transferred to the trustees of the JSOP.  In respect of Kenny Neison 1,847,952 shares of 
the shares previously held in co-ownership transferred to his sole ownership and 712,048 shares representing the 
trustee’s interest in the shares held in co-ownership in accordance with the terms of the JSOP transferred to the 
trustees of the JSOP.

There was no movement in the Directors’ or the Company Secretary’s interests in C&C Group plc ordinary shares 
between 28 February 2017 and 17 May 2017.

77

GovernanceReport of the Remuneration Committee 
on Directors’ Remuneration 
(continued)

SHARE INCENTIVE SCHEME INTERESTS AWARDED DURING YEAR
The table below sets out the scheme interests awarded to executive Directors’ and the Company Secretary during the year ended 28 
February 2017, each of which is subject to performance conditions as set out below measured over a performance period from 1 March 
2016 to 28 February 2019.

Executive Director

Type of award

Maximum opportunity

Number of shares

Face value (at date of 
grant)3

% of maximum 
opportunity vesting at 
threshold

Stephen Glancey
Stephen Glancey
Kenny Neison
Kenny Neison
Joris Brams
Joris Brams

ESOS1
LTIP2
ESOS1
LTIP2
ESOS1
LTIP2

150% of base salary
100% of base salary
150% of base salary
100% of base salary
150% of base salary
100% of base salary

268,337
178,891
192,652
128,435
132,711
88,474

€1,084,350
€722,899
€778,507
€519,006
€536,285
€357,523

N/A1
25%
N/A1
25%
N/A1
25%

(1) The ESOS awards were granted in the form of market value share options over €0.01 ordinary shares in C&C Group plc. The ESOS 
awards have an exercise price of €4.18 per share being the closing price on the dealing day before the date of grant and are subject to the 
following performance condition.

Performance condition

Compound annual growth in Underlying EPS over the three year performance period FY2017, FY2018 and 
FY2019

Performance 
target

% of element 
vesting

3%

6%

50%

100%

(2) The LTIP awards were granted in the form of nil cost options over €0.01 ordinary shares in C&C Group plc. The LTIP awards are subject 
to the following three performance conditions:

Performance condition

Compound annual growth in Underlying EPS over the three year performance period 
FY2017, FY2018 and FY2019

Free Cash Flow Conversion

Return on Capital Employed

Weighting

Performance 
target

% of element 
vesting

33%

33%

33%

3%

8%
65%
75%
9.3%
10%

25%

100%
25%
100%
25%
100%

Notwithstanding the extent to which the performance targets set out above are satisfied, an award or option will only vest to the extent the Committee is satisfied that the 
improvement in the underlying financial performance of the Company over the performance period warrants the degree of vesting.

Definitions are in line with those provided on page 74.

(3) The face value of awards is based on the number of shares under award multiplied by the closing share price on the date of grant being 
€4.041.

78

C&C Group plcAnnual Report 2017DIRECTORS’ INTERESTS IN OPTIONS (AUDITED)
Interests in options over ordinary shares of €0.01 each in C&C Group plc
Total at 1 March 

Date of grant

Exercise price

Scheme Exercise period

2016 Awarded in year

Exercised in 
year

Lapsed in year

Total at 28 
February 2017

27/6/14

€ 0.00

LTIP (Part I)

27/6/14

€4.621

ESOS

2/7/15

€0.00

LTIP (Part I)

2/7/15

€3.483

ESOS

12/5/16

€ 0.00

LTIP

12/5/16

€4.18

ESOS

Directors
Joris Brams

Stephen Glancey

26/5/10

€ 3.205

ESOS

29/2/12

€ 0.00

LTIP (Part I)

27/6/14

€ 0.00

LTIP (Part I)

27/6/14

€4.621

ESOS

2/7/15

€0.00

LTIP (Part I)

2/7/15

€3.483

ESOS

12/5/16

€ 0.00

LTIP

12/5/16

€4.18

ESOS

27/6/17 - 
26/6/20
27/6/17 - 
26/6/21
2/7/18 - 
1/7/21
2/7/18 - 
1/7/22
12/5/19-
11/5/26
12/5/19-
11/5/26
Total

26/5/13 - 
25/5/17
1/3/15 - 
28/2/18
27/6/17 - 
26/6/20
27/6/17 - 
26/6/21
2/7/18 - 
1/7/21
2/7/18 - 
1/7/22
12/5/19-
11/5/26
12/5/19-
11/5/26
Total

158,476

118,857

105,127

157,691

Nil

Nil

88,474

132,711

(158,476)

(118,857)

Nil

Nil

105,127

157,691

88,474

132,711

540,151

221,185

(277,333)

484,003

234,100

28,773

158,443

237,664

237,028

355,543

Nil

Nil

178,891

268,337

(158,443)

(237,664)

234,100

28,773

Nil

Nil

237,028

355,543

178,891

268,337

1,251,551

447,228

(396,107)

1,302,672

79

GovernanceReport of the Remuneration Committee 
on Directors’ Remuneration 
(continued)

Date of grant

Exercise price

Scheme Exercise period

2016 Awarded in year

Total at 1 March 

Exercised in 
year

Lapsed in year

Total at 28 
February 2017

Kenny Neison

26/5/10

€ 3.205

ESOS

29/2/12

€ 0.00

LTIP (Part I)

27/6/14

€ 0.00

LTIP (Part I)

27/6/14

€4.621

ESOS

2/7/15

€0.00

LTIP (Part I)

2/7/15

€3.483

ESOS

12/5/16

€ 0.00

LTIP

12/5/16

€4.18

ESOS

26/5/13 - 
25/5/17
1/3/15 - 
28/2/18
27/6/17 - 
26/6/20
27/6/17 - 
26/6/21
2/7/18 - 
1/7/21
2/7/18 - 
1/7/22
12/5/19-
11/5/26
12/5/19-
11/5/26
Total

140,500

20,658

113,753

170,630

170,174

255,261

Nil

Nil

128,435

192,652

(113,753)

(170,630)

140,500

20,658

Nil

Nil

170,174

255,261

128,435

192,652

870,976

321,087

(284,383)

907,680

David Johnston

2/7/15

€0.00

LTIP (Part I)

2/7/18 - 
1/7/21
Total

45,937

45,937

45,937

45,937

Key: ESOS - Executive Share Option Scheme; LTIP (Part I) - Long Term Incentive Plan (Part I); LTIP – Long Term Incentive Plan approved in 
2015

No price was paid for any award of options. The price of the Company’s ordinary shares as quoted on the Irish Stock Exchange at 
the close of business on 28 February 2017 was €3.87 (29 February 2016 €3.446). The price of the Company’s ordinary shares ranged 
between €3.415 and €4.18 during the year. 

There was no movement in the interests of the Directors in options over C&C Group plc ordinary shares between 28 February 2017 and 17 
May 2017.

The following sections of the Remuneration Report are not subject to audit.

80

C&C Group plcAnnual Report 2017PERFORMANCE GRAPH AND TABLE
This graph shows the value, at 28 February 2017, of €100 invested in the Company on 28 February 2009 compared to the value of €100 
invested in the ISEQ General Index. The relevant index has been selected as a comparator because the Company is a member of that 
index.

Total shareholder return 

700 

600 

500 

400 

300 

200 

100 

C&C Group 

ISEQ General Index 

Source: Thomson Reuters Datastream

28.02.2009 

28.02.2010 

28.02.2011

29.02.2012

28.02.2013

28.02.2014 

28.02.2015

29.02.2016

28.02.2017

CHIEF EXECUTIVE OFFICER 
Eight Year Record
The following table sets out information on the remuneration of the Chief Executive Officer for the eight years to 28 February 2017: 

FY2010
FY2011
FY2012
FY2012
FY2013
FY2014
FY2015
FY2016
FY2017

John Dunsmore (note)
John Dunsmore
John Dunsmore (to 31/12/11)
Stephen Glancey (from 1/1/12)
Stephen Glancey
Stephen Glancey
Stephen Glancey
Stephen Glancey
Stephen Glancey

Total Remuneration
€’000

Annual Bonus 
(as % of maximum
opportunity)

Long term incentives 
vesting 
(as % of maximum number 
of shares) 

5,525
 989
1,126
 956
1,321
1,152
980
1,230
1,052

Nil
Nil
75%
75%
Nil
18.75%
Nil
25%
Nil

100%
100%
100%
100%
100%
 7%
Nil
Nil
Nil

The amounts set out in the above table were translated from Sterling based on the average exchange rate for the relevant year
Note: FY2010 includes vesting of awards over a number of years

John Dunsmore retired as Chief Executive Officer on 31 December 2011 and Stephen Glancey was appointed with effect from 1 January 
2012, having previously been Chief Operating Officer. The salary, benefits and bonus figures are calculated for the period in office.  

Change in CEO’s remuneration
The table below sets out in relation to salary, taxable benefits and annual bonus the percentage change in remuneration for the Chief 
Executive Officer for the financial year ended 28 February 2017 compared with the previous financial year.

Change in Total
Remuneration

Change in Base 
Salary

Change in Taxable 
Benefits

Change in Annual 
Bonus

Chief Executive Officer

(15%)

1%

Nil%

See note*

* The Chief Executive Officer received a bonus of 20% of salary in FY2016 and no bonus in FY2017.

81

GovernanceReport of the Remuneration Committee 
on Directors’ Remuneration 
(continued)

Employees’ Pay Comparison
Information on employee remuneration is given in note 3 to the financial statements. The ratio of the average remuneration of executive 
Directors to the average remuneration of the employees of the Group (excluding Directors) was 16:1 (FY2016: 19.1).

External appointments
The Board released Joris Brams to serve on the Board of Democo as a non-executive Director. He received and retained an annual fee of 
€5,000 in FY2017 in respect of this role. 

Service contacts and letters of appointment
Service Contracts 
Each of the executive Directors is employed on a service contract. Details of the service contracts of the executive Directors in office 
during the year are as follows: 

Contract date

Stephen Glancey
Kenny Neison
Joris Brams

9 November 2008, amended 28 February 2012
9 November 2008, amended 28 February 2012 
1 September 2012, amended as of 1 April 2014

Notice period

Unexpired term of 
contract

12 months
12 months
12 months

n/a
n/a
n/a

C&C IP Sàrl (‘CCIP’) entered into a contract for services effective as of 1 April 2014 with Joris Brams BVBA (‘JBB’), (a company wholly 
owned by Joris Brams and family), under which JBB agreed to provide to CCIP brand development services in relation to Belgian 
products and CCIP agreed to pay monthly fees totaling €91,550 on an annual basis. 

Letters of appointment
Each of the non-executive Directors in office during the financial year was appointed by way of a letter of appointment. Each appointment 
was for an initial term of three years, renewable by agreement (but now subject to annual re-election by the members in General Meeting). 
The letters of appointment for each non-executive Director who will be proposed for re-appointment at the 2017 AGM are dated as 
follows:

Non-executive Director

Sir Brian Stewart
Emer Finnan
Stewart Gilliland
Richard Holroyd
Breege O’Donoghue
Vincent Crowley
Jim Clerkin

Date of letter of appointment

10 February 2010
4 April 2014
17 April 2012
26 April 2004
26 April 2004
23 November 2015
1 April 2017

The letters of appointment are each agreed to be terminable by either party on one month’s notice and do not contain any pre-determined 
compensation payments in the event of termination of office or employment. 

82

C&C Group plcAnnual Report 2017DIRECTORS’ REMUNERATION 
POLICY
This part of the report sets out extracts 
from the Group’s policy on Directors’ 
remuneration, as included in the FY2015 
Annual Report and Accounts and approved 
by shareholders on an advisory basis at 
the 2015 AGM (from when it took effect). 
We have included in this part of the report 
those aspects of the policy that we think 
shareholders will find most useful; the full 
Policy Report is included on pages 66 to 78 
of the FY2015 annual report and accounts, 
which is available on www.candcgroupplc.
com. We have also amended the text of 
the policy as included in the FY2015 Annual 
Report and Accounts to update date 
specific references and remove references 
to legacy arrangements such as the old 
ESOS and LTIP (Part 1) under which awards 
will no longer be granted. 

GENERAL STATEMENT OF POLICY 
The main aim of the Group’s policy on 
Directors’ remuneration is to attract, retain 
and motivate Directors of the calibre 
required to promote the long term success 
of the Group. The Committee therefore 
seeks to ensure that Directors are properly, 
but not excessively, remunerated and 
motivated to perform in the best interests of 
shareholders, commensurate with ensuring 
shareholder value. 

The Committee seeks to ensure that 
executive Directors’ remuneration is aligned 
with shareholders’ interests and the Group’s 
strategy. Share awards are therefore 
seen as the principal method of long term 
incentivisation. Executive Directors are 
incentivised on a range of equity share 
structures, notably the significant share 
ownership held by Stephen Glancey and 
Kenny Neison facilitated in part by their 

interests in the JSOP, which have now been 
realised. Similar principles are applied for 
senior management, several of whom have 
material equity holdings in the Company. 

Annual performance-related rewards aligned 
with the Group’s key financial, operational 
and strategic goals and based on stretching 
targets are a further component of the total 
executive remuneration package. For senior 
management, mechanisms are tailored to 
local requirements.

The Group seeks to bring transparency 
to executive Directors’ reward structures 
through the use of cash allowances in place 
of benefits in kind. In setting executive 
Directors’ remuneration, the Committee 
has regard to pay levels and conditions 
applicable to other employees across the 
Group. 

FUTURE POLICY TABLE 
Executive Directors’ remuneration

Element

Salary

Purpose and link 
to strategy

Operation

Purpose is to attract, recruit and retain Directors of the necessary calibre.

Salary levels are determined by the Committee taking into account factors including:
•  scope and responsibilities of the role; 
•  experience and individual performance; 
•  overall business performance;
•  prevailing market conditions;
•  pay in comparable companies, principally in the global beverage sector; and
•  overall risk of non-retention.

Opportunity

Executive Directors are entitled to an annual review of their salary, but there is no entitlement to receive any 
increase.

The Committee may award salary increases to take account of individual circumstances such as:
•  increases or changes in scope and responsibility;
•  to reflect the executive Director’s development and performance in the role; or
•  alignment to market level.

In awarding increases, the Committee will have regard to the outcome of pay reviews for employees as a whole.

Performance 
metrics

Not applicable.

83

Governance 
Report of the Remuneration Committee 
on Directors’ Remuneration 
(continued)

Element

Benefits/cash allowance in lieu

Purpose and link 
to strategy

Operation

Purpose is to attract, recruit, and retain Directors of the necessary calibre.

The Group seeks to bring transparency to Directors’ reward structures through the use of cash allowances in place 
of benefits in kind. The cash allowance can be applied to benefits such as a company car and health benefits. 
Group benefits such as death in service insurance are also made available. Other benefits may be provided 
based on individual circumstances including housing or relocation allowances, travel allowance or other expatriate 
benefits. Benefits and allowances are reviewed alongside salary.

Opportunity

The Committee has not set an absolute maximum on the levels of benefits that may be awarded since this will 
depend upon the circumstances applicable to the relevant Director as well as the cost of any third party suppliers. 
The value of the cash allowance/benefit is set at a level which the Committee considers appropriate against the 
market and provides sufficient level of benefit based on individual circumstances.

Performance 
metrics

Not applicable.

Element

Pension/cash allowance in lieu

Purpose and link 
to strategy

Operation

Purpose is to attract, recruit and retain Directors of the necessary calibre.

The Group seeks to bring transparency to Directors’ reward structures through the use of cash allowances in 
place of pension scheme participation, the allowance being either paid direct or into a personal pension plan. No 
executive Director accrues any benefits under a defined benefit pension scheme. All cash allowances are reviewed 
alongside salary.

Opportunity

Maximum cash allowance is 30% of salary. The value awarded is set at a level which the Committee considers 
appropriate against the market and provides sufficient level of benefit based on individual circumstances. 

Performance 
metrics

Not applicable.

84

C&C Group plcAnnual Report 2017Element

Annual bonus

Purpose and link 
to strategy

Rewards performance against annual financial, operational and strategic business targets which support the 
strategic direction of the Company and align the interests of executives with shareholders.

Operation

A discretionary scheme under which executive Directors are entitled to receive a variable reward contingent upon 
the achievement of performance targets.

The structure and value of the bonus scheme and the applicable performance measures are subject to 
annual approval by the Committee. Any pay-out is determined by the Committee after the year end, based on 
performance against the relevant targets. 

The Committee has discretion to vary the bonus pay-out should any formulaic output not reflect the Committee’s 
assessment of overall business performance. 

The Committee has discretion to apply deferral to part of any bonus earned in the year and for such amount to be 
deferred into shares for a period of up to two years.

Malus and clawback provisions will apply to the annual bonus. See the ‘Malus and clawback’ section below for 
more details.

The Committee reserves the right to vary, amend, replace or discontinue the bonus scheme at any time depending 
on business needs and/or financial viability or as appropriate by reference to any changes in corporate structure 
during the financial year.

Opportunity

Maximum opportunity is 100% of base salary.

However, for FY2018 executive Directors are entitled to a maximum bonus opportunity of 80% of base salary.

Performance 
metrics

Measures and targets are set annually reflecting the Company’s strategy and aligned with key financial, 
operational, strategic and/or individual objectives.

Targets, whilst stretching, do not encourage inappropriate business risks to be taken.

The relevant measures and the respective weightings may vary each year based upon the Company’s priorities.

If applicable, as the bonus is subject to performance measures, any deferred bonus is not subject to further 
performance conditions.

Element

Share-based rewards – new long term incentive plans

Purpose and link to 
strategy

To incentivise executive Directors to execute the Group’s business strategy over the longer term and align their 
interests with those of shareholders to achieve a sustained increase in shareholder value.

Operation

A new Long Term Incentive Plan (“LTIP”) and a new Executive Share Option Scheme (“ESOS”) were adopted 
following shareholder approval at the 2015 AGM. 

Subject to the plan limits set out below the Committee has the discretion to determine the appropriate mix of LTIP 
and ESOS awards each year in the context of the Company’s business cycle and its future growth plans save 
where the executive has a contractual entitlement. Malus and clawback provisions will apply to both the LTIP and 
the ESOS. See the “Malus and clawback” section below for more details.

Awards are usually made annually by the Committee following the release of full year financial results but can be 
made after release of the interim results and exceptionally at other times. 

85

GovernanceReport of the Remuneration Committee 
on Directors’ Remuneration 
(continued)

Element

Share-based rewards – new long term incentive plans

Opportunity

Performance 
metrics

If awards are made under both the LTIP and the ESOS in respect of the same financial year the overall maximum, 
other than in exceptional circumstances, will be capped at 250% of salary. In exceptional circumstances the 
maximum combined LTIP and ESOS award in respect of any financial year is 500% of salary.

The vesting of awards is subject to the satisfaction of performance conditions set by the Committee. Performance 
conditions are selected that are aligned to the Company’s strategy and with shareholders’ interests. The 
performance measures chosen are reviewed regularly to ensure they remain relevant. The relevant measures, 
targets and weightings may vary each year based upon the Company’s priorities. Options lapse if the performance 
target threshold is not met in the relevant testing period and there is no retesting.

Element

(a) ESOS

Purpose and link 
to strategy

To incentivise executive Directors to execute the Group’s business strategy over the longer term and align their 
interests with those of shareholders to achieve a sustained increase in shareholder value.

Operation

The Committee may grant options to acquire shares in the Company at a market related exercise price. The 
Committee has discretion to grant ESOS awards to reward sustained value creation by averaging the value of the 
shares at grant and the point of exercise across an extended period of up to six months.

The vesting of options is subject to meeting a specific performance target set by the Committee and measured 
over a period of three years. Options will not normally be exercisable until after the assessment of the performance 
condition following the end of the performance period. 

Options vest early on a change of control (or other relevant event), taking into account the performance conditions. 
Options may be adjusted in the event of a variation of share capital in accordance with the scheme rules. 

The Committee has the discretion to grant ESOS options as tax-advantaged options, as permitted by the UK 
Revenue authorities, and allows grants of options over shares with a market value of up to the value prescribed 
by the applicable tax legislation (currently £30,000) to be made on a tax efficient basis to employees who are UK 
taxpayers. Tax-advantaged options will be subject to the same performance conditions as non-tax-advantaged 
options.

Opportunity

The maximum ESOS award is 150% of base salary in respect of any financial year if granted in combination with a 
LTIP award equal to 100% of salary.

Other than in exceptional circumstances the limit on ESOS awards would be 300% of salary if no LTIP awards are 
granted in respect of the same financial year.

This is subject to the overall exceptional circumstances limit set out above.

Performance 
metrics

See page 78 and note 4 to the financial statements for details of the performance conditions for FY2017.

86

C&C Group plcAnnual Report 2017Element

(b) LTIP

Purpose and link 
to strategy

To incentivise executive Directors to execute the Group’s business strategy over the longer term and align their 
interests with those of shareholders to achieve a sustained increase in shareholder value.

Operation

Under the LTIP, awards of conditional shares, restricted stock or nil cost or nominal cost options (or similar cash 
equivalent) can be made.

The vesting of awards is subject to meeting specific performance targets set by the Committee and measured 
over a period of three years. Awards will not normally vest until after the assessment of the performance condition 
following the end of the performance period.

The Committee may decide that a participant has a right to ‘dividend equivalents’ whereby the participant receives 
additional value equivalent to that which accrues to shareholders by way of dividends that would have been paid 
on the underlying shares during the vesting period. This value can be paid as cash or shares.

Awards vest early on a change of control (or other relevant event) taking into account the performance conditions 
and pro-rating for time, although the Committee has discretion not to apply time pro-rating. Awards may be 
adjusted in the event of a variation of share capital in accordance with the scheme rules. 

Opportunity

The maximum LTIP award is 100% of base salary in respect of any financial year if granted in combination with an 
ESOS award equal to 150% of salary. 

The maximum LTIP award is 150% of base salary in respect of any financial year if no ESOS award is granted in 
respect of the same financial year.

This is subject to the overall exceptional circumstances limit set out above.

Performance 
metrics

See page 78 and note 4 to the financial statements for details of the performance conditions for FY2017.

Performance conditions will be attached to the LTIP awards by taking into account the business priorities prevailing 
at the time of grant and the Company’s strategy. Such conditions may include, but are not limited to, EPS growth 
and cash conversion and return on capital.

Element

Share-based rewards – all-employee plans

Purpose and link 
to strategy

To align the interests of eligible employees with those of shareholders through share ownership.

Operation

(See schemes described below)

Opportunity

For tax-advantaged plans the maximum opportunity set by the rules or adopted by the Committee will be in line 
with or below the statutory limits.

Performance 
metrics

No performance conditions would usually be required in tax-advantaged plans.

87

GovernanceReport of the Remuneration Committee 
on Directors’ Remuneration 
(continued)

Element

(a) Irish APSS/ UK SIP

Purpose and link 
to strategy

Operation

Opportunity

Performance 
metrics

To align the interests of eligible employees with those of shareholders through share ownership.

The C&C Profit Sharing Scheme is an all-employee share scheme and has two parts. Part A relates to employees 
in ROI and has been approved by the Irish Revenue Commissioners (the Irish APSS). Part B relates to employees 
in the UK and is a HMRC qualifying plan of free, partnership, matching or dividend shares (or cash dividends) with 
a minimum three year vesting period for matching shares (the UK SIP). UK resident executive Directors are eligible 
to participate in Part B only.

There is currently no equivalent plan for Directors resident outside of Ireland or the UK.

Under the Company’s UK SIP the current maximum subscription is £750 per annum with entitlement to matching 
shares of £750 per annum. However, the Committee reserves the right to increase the maximum to the statutory 
limits.

No performance conditions are attached to awards under the Irish APSS or the UK SIP.

Non-executive Directors’ remuneration 
Element

Non-executive Director fees

Purpose and link 
to strategy

Sole element of non-executive Director remuneration is set at a level that reflects market conditions and is sufficient 
to attract individuals with appropriate knowledge and experience.

Operation

Fees paid to non-executive Directors are determined and approved by the Board as a whole. The Committee 
recommends the remuneration of the Chairman to the Board.

Fees are reviewed from time to time and adjusted to reflect market positioning and any change in responsibilities.

Non-executive Directors receive a basic fee and an additional fee for further duties (for example chairmanship of a 
committee or senior independent Director responsibilities).

Non-executive Directors are not eligible to participate in the annual bonus plan or share-based schemes and do 
not receive any benefits (including pension) other than fees in respect of their services to the Company.

Non-executive Directors may be eligible to receive certain benefits as appropriate such as the use of secretarial 
support, travel costs or other benefits that may be appropriate.

Opportunity

Fees are based on the level of fees paid to non-executive Directors serving on Boards of similar-sized Irish and UK-
listed companies and the time commitment and contribution expected for the role.

The Articles of Association provide that the ordinary remuneration of Directors (i.e. Directors’ fees, not including 
executive remuneration) shall not exceed a fixed amount or such other amount as determined by an ordinary 
resolution of the Company. The current limit was set at the Annual General Meeting held in 2013, when it was 
increased to €1.0 million in aggregate.

Performance 
metrics

Not applicable.

88

C&C Group plcAnnual Report 2017Legacy payments
The Committee reserves the right to make 
any remuneration payment or any payment 
for loss of office without the need to consult 
with shareholders or seek their approval, 
notwithstanding that it is not in line with the 
policy set out above, where the terms of the 
payment were agreed either:
•  before the policy came into effect; or 
•  at a time when the relevant individual was 
not a Director of the Company and, in the 
opinion of the Committee, the payment 
was not in consideration for the individual 
becoming a Director of the Company. 

For these purposes: the term ‘payment’ 
includes any award of variable remuneration; 
in relation to an award over shares, the 
terms of the payment are ‘agreed’ at the 
time the award is granted. 

Minor changes
The Committee may, without the need to 
consult with shareholders or seek their 
approval, make minor changes to this policy 
to aid in its operation or implementation 
taking into account the interests of 
shareholders.

This report was approved by the Board and 
signed on its behalf by

Breege O’Donoghue 
Chairman of the Remuneration Committee
17 May 2017

Malus and clawback
In line with the UK Corporate Governance 
Code malus and clawback provisions 
will apply to all elements of performance-
based variable remuneration (i.e. annual 
bonus, the ESOS and LTIP approved by 
shareholders at the 2015 AGM) for the 
executive Directors with effect from 1 March 
2016. The circumstances in which malus 
and clawback will be applied are if there 
has been in the opinion of the Committee 
a material mis-statement of the Group’s 
published accounts; or the Committee 
reasonably determines that a participant 
has been guilty of gross misconduct. 
The clawback provisions will apply for a 
period of two years following the end of the 
performance period.

DISCRETION TO DEPART FROM 
POLICY
Share schemes and other incentives
The Committee recognises the importance 
of ensuring that the outcomes of the 
Group’s executive pay arrangements 
properly reflect the Group’s overall 
performance over the performance period. 
It is the Committee’s intention that the 
mechanistic application of performance 
conditions relating to awards will routinely 
be reviewed to avoid outcomes which 
could be seen as contrary to shareholders’ 
expectations. 

To the extent provided for in accordance 
with any relevant amendment power 
under the rules of the share plans or in 
the terms of any performance condition, 
the Committee may alter the performance 
conditions relating to an award or option 
already granted if an event occurs (such 
as a material acquisition or divestment or 
unexpected event) which the Committee 
reasonably considers means that the 
performance conditions would not, 
without alteration, achieve their original 
purpose. The Committee will act fairly and 
reasonably in making the alteration so that 
the performance conditions achieve their 
original purpose and the thresholds remain 
as challenging as originally imposed. The 
Committee will explain and disclose any 
such alteration in the next remuneration 
report.

89

Governance•  The Directors’ report contained in the 
Annual Report includes a fair review of 
the development and performance of the 
business and the position of the Group 
and Company, together with a description 
of the principal risks and uncertainties 
that they face; and

•  The annual report and financial 

statements, taken as a whole, provides 
the information necessary to assess 
the Group’s performance, business 
model and strategy and is fair, balanced 
and understandable and provides the 
information necessary for shareholders 
to assess the company’s position and 
performance, business model and 
strategy.

Signed
On behalf of the Board

Sir Brian Stewart
Chairman 

Stephen Glancey 
Group Chief 
Executive Officer

Statement of Directors’ Responsibilities

principal risks and uncertainties facing the 
Group. 

The Directors are responsible for adequate 
accounting records which disclose with 
reasonable accuracy at any time the assets, 
liabilities, financial position and profit or 
loss of the Company, and which will enable 
them to ensure that the financial statements 
of the Group are prepared in accordance 
with applicable IFRS as adopted by the 
European Union and comply with the 
provisions of the Companies Act 2014, 
and, as regards to the Group financial 
statements, Article 4 of the European 
Communities (International Financial 
Reporting Standards and Miscellaneous 
Amendments) Regulations 2005 (the ‘IAS 
Regulation’). They are also responsible for 
safeguarding the assets of the Company 
and the Group, and hence for taking 
reasonable steps for the prevention and 
detection of fraud and other irregularities.

The Directors are responsible for the 
maintenance and integrity of the corporate 
and financial information included on the 
Company’s website (‘www.candcgroupplc.
com’). Legislation in Ireland concerning the 
preparation and dissemination of financial 
statements may differ from legislation in 
other jurisdictions.

RESPONSIBILITY STATEMENT AS 
REQUIRED BY THE TRANSPARENCY 
DIRECTIVE AND UK CORPORATE 
GOVERNANCE CODE
Each of the Directors, whose names and 
functions are listed on pages 52 and 53 of 
this Annual Report, confirm that, to the best 
of each person’s knowledge and belief:
•  The Group Financial Statements, 

prepared in accordance with IFRS as 
adopted by the European Union and the 
Company financial statements prepared 
in accordance with FRS 101, as applied 
in accordance with the Companies Act 
2014, give a true and fair view of the 
assets, liabilities, financial position of the 
Group and Company at 28 February 2017 
and of the profit or loss of the Group for 
the year then ended; 

The Directors are responsible for preparing 
the Annual Report and the Group 
and Company financial statements, in 
accordance with applicable law and 
regulations.

Company law requires the Directors to 
prepare Group and Company financial 
statements for each financial year. Under 
that law, the Directors are required to 
prepare the Group financial statements 
in accordance with International Financial 
Reporting Standards (‘IFRSs’) as adopted 
by the EU, and have elected to prepare 
the Company financial statements in 
accordance with the requirements of 
the Companies Act 2014 and Financial 
Reporting Standard 101 ‘Reduced 
Disclosure Framework’ (‘FRS 101’), issued 
by the Financial Reporting Council in the 
UK and promulgated by the Institute of 
Chartered Accountants in Ireland.

The Group financial statements are required 
by law and IFRSs as adopted by the EU 
to present fairly the financial position and 
performance of the Group. The Company 
financial statements are required by law to 
give a true and fair view of the state of affairs 
of the Company.

In preparing each of the Group and 
Company financial statements the Directors 
are required to:
•  select suitable accounting policies and 

apply them consistently;

•  make judgements and estimates that are 

reasonable and prudent;

•  state that the Group financial statements 
comply with IFRS as adopted by the 
EU and as regards the Company, 
comply with FRS 101 together with the 
requirements of the Companies Act 2014; 
and

•  prepare the financial statements on 
the going concern basis, unless it is 
inappropriate to presume that the Group 
and Company will continue in business.

The Directors are also required by the 
Transparency (Directive 2004/109/
EC0 Regulations 2007) and the interim 
Transparency Rules of the Irish Financial 
Services Regulatory Authority to include a 
management report containing a fair review 
of the business and a description of the 

90

C&C Group plcAnnual Report 2017Financial Statements

in this section

92

96

97

98

99

100

101

102

103

116

177

179

Independent Auditor’s Report

Group Income Statement

Group Statement of Comprehensive Income

Group Balance Sheet

Group Cash Flow Statement

Group Statement of Changes in Equity

Company Balance Sheet

Company Statement of Changes In Equity

Statement of Accounting Policies

Notes Forming Part of the Financial 
Statements

Financial Definitions

Shareholder and Other Information

91

Financial StatementsIndependent Auditor’s Report 
to the Members of C&C Group plc

C&C Group plc

Annual Report 2017

OPINIONS AND CONCLUSIONS ARISING FROM OUR AUDIT
1. OUR OPINION ON THE FINANCIAL STATEMENTS IS UNMODIFIED
We have audited the financial statements of C&C Group plc for the year ended 28 February 2017 set out on pages 96 to 176 which 
comprise the Group Income Statement, the Group Statement of Comprehensive Income, the Group and Company Balance Sheets, the 
Group Cash Flow Statement, the Group and Company Statement of Changes in Equity, and the related notes. The financial reporting 
framework that has been applied in their preparation is Irish law and International Financial Reporting Standards (IFRS) as adopted by 
the European Union, and, as regards the Company financial statements, as applied in accordance with FRS 101 Reduced Disclosure 
Framework (“FRS 101”) and the provisions of the Companies Act 2014. Our audit was conducted in accordance with International 
Standards on Auditing (ISAs) (UK & Ireland).

In our opinion:
•  the Group financial statements give a true and fair view of the assets, liabilities and financial position of the Group as at 28 February 

2017 and of its loss for the year then ended; 

•  the Company statement of financial position gives a true and fair view of the assets, liabilities and financial position of the Company as at 

28 February 2017;

•  the Group financial statements have been properly prepared in accordance with IFRS as adopted by the European Union;
•  the Company financial statements have been properly prepared in accordance with FRS 101 as applied in accordance with the 

provisions of the Companies Act 2014; and

•  the Group financial statements and Company financial statements have been properly prepared in accordance with the requirements of 

the Companies Act 2014 and, as regards the Group financial statements, Article 4 of the IAS Regulation.

2. OUR ASSESSMENT OF RISKS OF MATERIAL MISSTATEMENT
In arriving at our audit opinion above on the Group financial statements, the risks of material misstatement that had the greatest effect on 
our Group audit were as follows:

Impairment assessment of intangible assets contained in the Group’s North America operating segment – Year end 
balance of €35.4 million after impairment charge of €106.6m (2016: Year end balance of €147.1million)

Refer to page 64 (Audit Committee Report), page 108 (accounting policy) and note 12 to the financial statements.

The risk
As detailed in the accounting policy note on page 108, impairment testing of intangible assets and goodwill is performed annually by the 
Group or more frequently if there is an indication that the carrying amount may not be recoverable. 

During the current year, an impairment charge of €106.6 million was recorded against the carrying value of these assets. There is a risk 
that the impairment charge has not been appropriately calculated and that the carrying value of the remaining assets assigned to the 
Group’s North American operating segment may not be recovered from future cashflows. 

There is inherent uncertainty involved in preparing forecasts and discounted future cash flow reports for this purpose and significant 
judgement is involved in relation to the assumptions used in the Group’s impairment model for the purposes of assessing the carrying 
value of the assets. 

Our response
In this area, our audit procedures included, amongst others, 
•  assessing the appropriateness of management’s identification of cash generating units (“CGUs”) within the Group’s North American 

operating segment and the allocation of intangible assets, which are largely brands arising from acquisitions, to these CGUs; 

•  evaluating the key assumptions and methodologies used by the Group, in particular those relating to volumes, revenue, operating profit 

and the discount rate and terminal growth rate applied to the forecasted cash flows in the model;

•  considering the appropriateness of management’s key assumptions based on the FY2018 budget, most recent financial results and 

other external data;

•  checking the mathematical accuracy of management’s model;
•  considering the historical accuracy of the Group’s forecasts;

We also performed similar procedures, to those outlined above, in relation to management’s assessment of the carrying value of intangible 
assets and goodwill allocated to the Group’s other operating segments and the related disclosures.

92

 
Financial Statements

We considered, at an overall level, the difference between the market capitalisation of the Group and the book value of its net assets 
which indicated that the market capitalisation exceeded the book value by €686 million at 28 February 2017.

Carrying value of Property, Plant and Equipment (‘PP&E’) – €146.2 million (2016: €190.3 million)
Refer to page 64 (Audit Committee Report), pages 108 to 109 (accounting policy) and note 11 to the financial statements.

The risk
The Group carries its land and buildings and plant and machinery at fair value. The freehold land and buildings in Ireland, Portugal and the 
US and certain assets in Scotland are valued using a market approach. The Group’s remaining land and buildings assets in the UK, and 
its plant and machinery in Ireland, the UK and the US are valued using the Depreciated Replacement Cost (DRC) method.

During the current year, the US land and buildings and plant and equipment were subject to independent expert valuations. The valuation 
of the Group’s remaining assets were determined internally by management and significant judgement is exercised in determining the 
appropriate assumptions underlying the valuation, including amongst others, market based assumptions, plant replacement costs and 
plant utilisation levels. The majority of these assets were last subject to external valuations as at 28 February 2015.

There is inherent uncertainty involved in preparing valuations when there is a lack of comparable transactions in the market and 
benchmark data for similar assets in similar locations given the specialised nature of the Group’s assets.

Our response
In relation to the external valuation performed on the US land and buildings, we inspected the valuation report in order to assess the 
integrity of the data and key assumptions underpinning the valuation. We considered whether the key assumptions were consistent with 
external market information. We also assessed the independence and qualification of the valuer.

In relation to the remaining land and buildings and plant and equipment, which was internally valued by management, our audit 
procedures included assessing and challenging the key input assumptions underpinning the valuations. We considered whether the 
assumptions were consistent with external market information, where available and the basis for changes to the assumptions since the 
date of the last external valuation.

3. OUR APPLICATION OF MATERIALITY AND AN OVERVIEW OF THE SCOPE OF OUR AUDIT
The materiality for the Group financial statements as a whole was set at €4 million (2016: €4.75 million). This has been calculated using a 
benchmark of 5% of Group profit before taxation excluding exceptional items, which we have determined, in our professional judgement, 
to be one of the principal benchmarks within the financial statements relevant to members of the Company in assessing financial 
performance. 

We report to the Audit Committee all corrected and uncorrected misstatements identified through our audit in excess of €200,000 (2016: 
€250,000), in addition to other audit misstatements below that threshold that we believe warranted reporting on qualitative grounds.

The structure of the Group’s finance function is such that certain transactions and balances are accounted for by the Group finance team, 
with the remainder accounted for in the operating units. We performed audit procedures, including those in relation to the significant risks 
set out above, on those transactions and balances accounted at operating unit and Group level. In relation to the Group’s operating units, 
audits for Group reporting purposes were performed at each of the key operating units of the Group. These audits covered 99.9% of 
Group revenue, 99.8% of Group loss before tax and 99.8% of Group total assets.

The audits undertaken for Group reporting purposes at the key operating units of the Group were all performed to component materiality 
levels set by the Group audit team. These component materiality levels were set individually and ranged from €0.7 million to €3 million.

Detailed audit instructions were sent by the Group audit team to the auditors in all of the Group’s key operating units. These instructions 
covered the significant audit areas that should be covered by these audits (which included the relevant risks of material misstatement 
detailed above) and set out the information required to be reported to the Group audit team. Members of the Group audit engagement 
team, including the Group Engagement Partner, attended the closing meetings for each of the significant operating components in person 
or by telephone at which the findings from the business unit audit were discussed with local and Group management. Members of the 
Group audit engagement team and the Group Engagement Partner attended the closing meeting at which the findings from all operating 
unit audits were discussed with the Group’s Chief Financial Officer and senior members of the Group finance team as well as findings 
arising from procedures performed by the Group audit team.

93

Independent Auditor’s Report 
to the Members of C&C Group plc 
(continued)

4. WE HAVE NOTHING TO REPORT ON THE DISCLOSURES OF PRINCIPAL RISKS
Based on the knowledge we acquired during our audit, we have nothing material to add or draw attention to in relation to:
•  the Directors’ statement of Principal Risks and Uncertainties on pages 19 to 21, concerning the principal risks, their management, and 

based on that, the directors assessment and expectations of the Group’s continuing operations over 3 years to 2020; and

•  the disclosures in the accounting policies to the financial statements concerning the use of the going concern basis of accounting.

5. WE HAVE NOTHING TO REPORT IN RESPECT OF THE MATTERS ON WHICH WE ARE REQUIRED TO REPORT BY 
EXCEPTION 
ISAs (UK and Ireland) require that we report to you if, based on the knowledge we acquired during our audit, we have identified information 
in the annual report and financial statements as a whole that contains a material inconsistency with either that knowledge or the financial 
statements, a material misstatement of fact, or that is otherwise misleading.

In particular, we are required to report to you if:
•  we have identified any inconsistencies between the knowledge we acquired during our audit and the directors’ statement that they 

consider the annual report is fair, balanced and understandable and provides the information necessary for shareholders to assess the 
entity’s position and performance, business model and strategy; or 

•  the Report of the Audit Committee does not appropriately disclose those matters that we communicated to the Audit Committee.

The Listing Rules of the Irish Stock Exchange require us to review:
•  the directors’ statement, set out on page 69, in relation to going concern and longer-term viability;
•  the part of the Directors’ Statement on Corporate Governance on pages 58 to 62 relating to the Company’s compliance with the 

provisions of the UK Corporate Governance Code and the provisions of the Irish Corporate Governance Annex specified for our review; 
and

•  certain elements of disclosures to shareholders by the Board in the Report on Directors’ Remuneration.

In addition, the Companies Act requires us to report to you if, in our opinion, the disclosures of directors’ remuneration and transactions 
specified by law are not made. 

6. OUR CONCLUSIONS ON OTHER MATTERS ON WHICH WE ARE REQUIRED TO REPORT BY THE COMPANIES ACT 2014 
ARE SET OUT BELOW
We have obtained all the information and explanations which we consider necessary for the purposes of our audit.

In our opinion, the accounting records of the Company were sufficient to permit the financial statements to be readily and properly audited 
and the financial statement are in agreement with the accounting records. 

In our opinion, the information given in the Directors’ Report is consistent with the financial statements and the description in the Directors’ 
Statement of Corporate Governance of the main features of the internal control and risk management systems in relation to the process 
for preparing the Group financial statements is consistent with the Group financial statements.

In addition, we report in relation to information given in the Corporate Governance statement on pages 58 to 69 that:
•  based on knowledge and understanding of the Company and its environment obtained in the course of the audit, no material 

misstatements in the information identified above have come to our attention.

•  based on our work undertaken in the course of our audit, in our opinion:

 - the description of the main features of the internal control and risk management systems in relation to the voting rights and other 
matters required by the European Communities (Takeover Bids (Directive 2004/25/EC)) Regulations 2006, and specified by the 
Companies Act 2014 for our consideration, are consistent with the financial statements and have been prepared in accordance with 
the Companies Act 2014.

 - The Corporate Governance statement contains the information required by the Companies Act 2014.

94

C&C Group plcAnnual Report 2017BASIS OF OUR REPORT, RESPONSIBILITIES AND RESTRICTIONS ON USE
As explained more fully in the Statement of Directors’ Responsibilities set out on page 90, the directors are responsible for the 
preparation of the financial statements and for being satisfied that they give a true and fair view. Our responsibility is to audit and express 
an opinion on the Group and Company financial statements in accordance with applicable law and International Standards on Auditing 
(ISAs) (UK and Ireland). Those standards require us to comply with the Financial Reporting Council’s Ethical Standards for Auditors. 

An audit undertaken in accordance with ISAs (UK and Ireland) involves obtaining evidence about the amounts and disclosures in the 
financial statements sufficient to give reasonable assurance that the financial statements are free from material misstatement, whether 
caused by fraud or error. This includes an assessment of: whether the accounting policies are appropriate to the Group’s circumstances 
and have been consistently applied and adequately disclosed; the reasonableness of significant accounting estimates made by the 
directors; and the overall presentation of the financial statements. 

In addition, we read all the financial and non-financial information in the Annual Report to identify material inconsistencies with the 
audited financial statements and to identify any information that is apparently materially incorrect based on, or materially inconsistent 
with, the knowledge acquired by us in the course of performing our audit. If we become aware of any apparent material misstatements or 
inconsistencies, we consider the implications for our report.

Whilst an audit conducted in accordance with ISAs (UK and Ireland) is designed to provide reasonable assurance of identifying material 
misstatements or omissions it is not guaranteed to do so. Rather the auditor plans the audit to determine the extent of testing needed to 
reduce to an appropriately low level the probability that the aggregate of uncorrected and undetected misstatements does not exceed 
materiality for the financial statements as a whole. This testing requires us to conduct significant audit work on a broad range of assets, 
liabilities, income and expenses as well as devoting significant time of the most experienced members of the audit team, in particular the 
engagement partner responsible for the audit, to subjective areas of accounting and reporting.

Our report is made solely to the Company’s members, as a body, in accordance with Section 391 of the Companies Act 2014. Our 
audit work has been undertaken so that we might state to the Company’s members those matters we are required to state to them in 
an auditor’s report and for no other purpose. To the fullest extent permitted by law, we do not accept or assume responsibility to anyone 
other than the Company and the Company’s members as a body, for our audit work, for this report, or for the opinions we have formed. 

17 May 2017
Colm O’Sé
for and on behalf of

Chartered Accountants, Statutory Audit Firm
1 Stokes Place
St. Stephen’s Green
Dublin 2

95

Financial Statements 
Group Income Statement 
For the year ended 28 February 2017

Revenue
Excise duties 

Net revenue
Operating costs

Operating profit/(loss)
Finance income
Finance expense
Share of equity accounted investees’ profit after tax

Profit/(loss) before tax
Income tax (expense)/credit

Profit/(loss) for the year attributable to equity 
shareholders

Basic earnings per share (cent)
Diluted earnings per share (cent)

Year ended 28 February 2017

Year ended 29 February 2016

Before Exceptional

Before Exceptional

exceptional

items

exceptional

items

items

(note 5)

Notes

 €m

€m

Total

€m

items

(note 5)

 €m

 €m

Total

€m

1

1
2

1
6
6
5

7

9
9

818.1
  (258.6)

-
-

818.1
  (258.6)

946.9
(284.3)

559.5
(464.5)

-
(150.1)

559.5
(614.6)

662.6
(559.4)

95.0
0.1
(7.9)
-

(150.1)
-
-
-

87.2
(13.0)

(150.1)
3.0

(55.1)
0.1
(7.9)
-

(62.9)
(10.0)

103.2
0.2
(8.8)
-

94.6
(13.8)

-
-

-
(38.4)

(38.4)
-
-
0.1

(38.3)
4.9

946.9
(284.3)

662.6
(597.8)

64.8
0.2
(8.8)
0.1

56.3
(8.9)

74.2

(147.1)

(72.9)

80.8

(33.4)

47.4

(23.5)
(23.5)

14.4
14.2

96

C&C Group plcAnnual Report 2017 
Group Statement of Comprehensive Income 
For the year ended 28 February 2017

Other Comprehensive Income:

Items that may be reclassified to Income Statement in subsequent years:
Foreign currency translation differences arising on the net investment in foreign operations
Foreign currency reserve recycled to Income Statement on deemed disposal of equity 
accounted investee
Reversal of previously recognised gain on revaluation of property, plant and equipment

6
6

11

(17.8)
-

(2.1)

(20.9)
(0.1)

-

Notes

2017

€m

2016

€m

Items that will not be reclassified to Income Statement in subsequent years:
Actuarial gain/(loss) on retirement benefits
Deferred tax (charge)/credit on actuarial gain/(loss) on retirement benefits

21
20

3.6
          (0.4)

(5.1)
 0.6

Net loss recognised directly within Other Comprehensive Income

(Loss)/profit for the year attributable to equity shareholders

Comprehensive (expense)/income for the year attributable to equity shareholders

(16.7)

(25.5)

(72.9)

(89.6)

47.4

 21.9

97

Financial Statements 
Group Balance Sheet 
As at 28 February 2017

ASSETS
Non-current assets
Property, plant & equipment
Goodwill & intangible assets
Equity accounted investees
Retirement benefits
Deferred tax assets
Trade & other receivables

Current assets
Assets held for resale
Inventories
Trade & other receivables
Cash & cash equivalents

TOTAL ASSETS

EQUITY
Equity share capital
Share premium
Other reserves
Treasury shares
Retained income
Total equity

LIABILITIES
Non-current liabilities
Interest bearing loans & borrowings
Retirement benefits
Provisions 
Deferred tax liabilities

Current liabilities
Interest bearing loans & borrowings
Retirement benefits
Trade & other payables
Provisions 
Current tax liabilities

Total liabilities

TOTAL EQUITY & LIABILITIES

S Glancey 
Chief Executive Officer

On behalf of the Board

Sir B Stewart 
Chairman Group

98

Notes

2017

€m

2016

€m

11
12
13
21
20
15

11
14
15

23
23
23
23

18
21
17
20

18
21
16
17

144.5
530.3
2.4
4.5
3.2
49.6
734.5

1.7
85.8
78.5
187.6
353.6

180.0
644.1
0.3
4.7
4.4
46.0
879.5

10.3
85.9
94.1
197.3
387.6

1,088.1

1,267.1

3.3
136.9
99.1
(38.0)
337.1
538.4

358.6
22.3
7.7
6.0
394.6

-
-
144.1
6.5
4.5
155.1

549.7

3.3
127.8
121.0
(39.2)
471.8
684.7

361.1
22.7
6.3
5.5
395.6

0.2
10.0
160.9
12.6
3.1
186.8

582.4

1,088.1

1,267.1

17 May 2017

C&C Group plcAnnual Report 2017 
 
 
 
 
 
Group Cash Flow Statement
For the year ended 28 February 2017

CASH FLOWS FROM OPERATING ACTIVITIES
(Loss)/profit for the year attributable to equity shareholders
Finance income
Finance expense
Income tax expense
Profit on share of equity accounted investee
Revaluation/impairment of property, plant & equipment
Recovery of previously impaired investment in equity accounted investee
Impairment of intangible assets
Depreciation of property, plant & equipment
Amortisation of intangible assets
Net profit on disposal of property, plant & equipment 
Charge for equity settled share-based payments
Pension contributions paid plus amount credited to Income Statement 

(Increase)/decrease in inventories
Decrease in trade & other receivables
Decrease in trade & other payables
(Decrease)/increase in provisions

Interest received
Interest and similar costs paid
Income taxes paid
Net cash inflow from operating activities

CASH FLOWS FROM INVESTING ACTIVITIES
Purchase of property, plant & equipment
Net proceeds on disposal of property, plant & equipment
Acquisition of business 
Net cash outflow re acquisition of equity accounted investees

Notes

10
 13

2017

€m

(72.9)
(0.1)
7.9
10.0
-
25.8
(0.5)
106.6
14.7
0.3
(3.9)
0.7
(7.0)
81.6

(2.9)
4.0
(13.3)
(4.6)
64.8

0.1
(6.6)
(6.9)
51.4

(22.7)
25.6
-
(1.5)

2016

€m

47.4
(0.2)
8.8
8.9
(0.1)
16.0
-
-
19.1
0.3
(0.2)
0.5
(11.0)
89.5

4.3
45.9
(8.2)
7.0
138.5

0.2
(5.9)
(10.2)
122.6

(9.7)
0.5
(3.3)
-

Net cash inflow/(outflow) from investing activities

1.4

(12.5)

CASH FLOWS FROM FINANCING ACTIVITIES
Proceeds from exercise of share options/equity Interests
Drawdown of debt
Repayment of debt
Shares purchased to satisfy share option entitlements
Shares purchased under share buyback programme
Dividends paid

Net cash outflow from financing activities

Net increase in cash & cash equivalents
Cash & cash equivalents at beginning of year
Translation adjustment

1.0
138.7
(134.0)
(0.2)
(23.2)
(34.9)

(52.6)

0.2
197.3
(9.9)

0.5
25.0
(0.1)
-
(76.6)
(34.8)

(86.0)

24.1
181.9
(8.7)

Cash & cash equivalents at end of year

187.6

197.3

A reconciliation of cash & cash equivalents to net debt is presented in note 19 to the financial statements.

99

Financial StatementsGroup Statement of Changes in Equity 
For the year ended 28 February 2017

Equity

Other

based

Currency

Share-

share

Share undenominated

Capital

payments translation Revaluation

Treasury

Retained

capital

premium

reserve

reserve

reserve

reserve

reserve

shares

income 

€m

€m

€m

€m

€m

€m

€m

€m

€m

Total

€m

At 28 February 2015

3.5

122.5

0.5

24.9

6.4

100.9

9.1

(39.8)

545.2

773.2

Profit for the year attributable to 
equity shareholders
Other comprehensive expense
Total comprehensive 
(expense)/income

Dividend on ordinary shares
Exercised share options
Reclassification of share-based 
payments reserve
Joint Share Ownership Plan
Shares purchased under share 
buyback programme and 
subsequently cancelled
Equity settled share-based 
payments
Total transactions with 
owners

-
-

-

-
-

-
-

(0.2)

-

-

-

4.8
0.5

-
-

-

-

(0.2)

5.3

-
-

-

-
-

0.2

-

0.2

-
-

-

-
-

-
-

-

-

-

-
-

-

-
-

(0.5)
-

-

0.5

-

-
(21.0)

(21.0)

-
-

-
-

-

-

-

47.4

(4.5)

47.4
(25.5)

42.9

21.9

(39.6)
-

(34.8)
0.5

-
-

-

-
-

-
0.6

0.5
(0.6)

-
-

-

-

(76.6)

(76.6)

-

0.5

0.6

(116.3)

(110.4)

-
-

-

-
-

-
-

-

-

-

At 29 February 2016

3.3

127.8

0.7

24.9

6.4

79.9

9.1

(39.2)

471.8

684.7

Loss for the year attributable to 
equity shareholders
Other comprehensive (expense)/
income
Total comprehensive 
expense

Dividend on ordinary shares
Exercised share options
Reclassification of share-based 
payments reserve
Joint Share Ownership Plan
Shares purchased under share 
buyback programme and 
subsequently cancelled
Equity settled share-based 
payments
Total transactions with 
owners

-

-

-

-
-

-
-

-

-

-

-

-

-

8.1
0.8

-
0.2

-

-

9.1

-

-

-

-
-

-
-

-

-

-

-

-

-

-
-

-
-

-

-

-

-

-

-

-
-

(2.0)
(0.7)

-

0.7

(2.0)

-

(17.8)

(17.8)

-

(2.1)

(2.1)

-
-

-
-

-

-  

-

-
-

-
-

-

-

-

-

-

-

-
-

(72.9)

(72.9)

3.2

(16.7)

(69.7)

(89.6)

(43.0)
-

(34.9)
0.8

-
1.2

2.0
(0.8)

-
(0.1)

-

-

(23.2)

(23.2)

-

0.7

1.2

(65.0)

(56.7)

At 28 February 2017

3.3

136.9

0.7

24.9

4.4

62.1

7.0

(38.0)

337.1

538.4

100

C&C Group plcAnnual Report 2017Company Balance Sheet
As at 28 February 2017

ASSETS
Non-current assets
Financial assets
Trade & other receivables

Current assets
Trade & other receivables
Cash & cash equivalents

TOTAL ASSETS

EQUITY
Equity share capital
Share premium
Other reserves
Retained income
Total equity

LIABILITIES
Current liabilities
Trade & other payables

Total liabilities

TOTAL EQUITY & LIABILITIES

On behalf of the Board

Sir B Stewart 
Chairman Group

S Glancey 
Chief Executive Officer

Notes

2017

€m

2016

€m 

13
15

15

23
23
23

979.3
0.7
980.0

335.5
-
335.5

978.6
1.2
979.8

238.7
-
238.7

1,315.5

1,218.5

3.3
838.6
3.8
188.4
1,034.1

3.3
829.7
6.2
105.5
 944.7

16

281.4

273.8

281.4

273.8

1,315.5

1,218.5

17 May 2017

101

Financial Statements 
 
 
 
 
Company Statement of Changes in Equity
For the year ended 28 February 2017

Company
At 28 February 2015

Loss for the year attributable to equity 
shareholders

Total 

Dividend on ordinary shares
Exercised share options
Shares purchased under share buyback 
programme and subsequently cancelled
Reclassification of share-based payments 
reserve
Equity settled share-based payments

Total

At 29 February 2016

Profit for the year attributable to equity 
shareholders

Total 

Dividend on ordinary shares
Exercised share options
Shares purchased under share buyback 
programme and subsequently cancelled
Reclassification of share-based payments 
reserve
Equity settled share-based payments

Total

Equity

share

capital

€m

Other

 Share-based

Share

undenominated

payments

Retained

premium

€m

reserve

 €m

reserve

 €m

income

€m

Total

€m

3.5

824.4

0.5

5.5

221.9

1,055.8

-

-

-
-

(0.2)

-
-

(0.2)

3.3

-

-

-
-

-

-
-

-

-

-

4.8
0.5

-

-
-

5.3

829.7

-

-

8.1
0.8

-

-
-

8.9

-

-

-
-

0.2

-
-

0.2

0.7

-

-

-
-

-

-
-

-

-

-

-
-

-

(0.5)
0.5

-

5.5

-

-

-
-

-

(3.1)
0.7

(2.4)

3.1

(0.7)

(0.7)

(39.6)
-

(76.6)

0.5
-

(0.7)

(0.7)

(34.8)
0.5

(76.6)

-
0.5

(115.7)

(110.4)

105.5

944.7

146.0

146.0

(43.0)
-

146.0

146.0

(34.9)
0.8

(23.2)

(23.2)

3.1
-

-
0.7

(63.1)

(56.6)

188.4

1,034.1

At 28 February 2017

3.3

838.6

0.7

102

C&C Group plcAnnual Report 2017Statement of Accounting Policies
For the year ended 28 February 2017

SIGNIFICANT ACCOUNTING POLICIES
C&C Group plc (the ‘Company’) is a company incorporated and tax resident in Ireland. The Group’s financial statements for the year 
ended 28 February 2017 consolidate the individual financial statements of the Company and all subsidiary undertakings (together referred 
to as “the Group”) together with the Group’s share of the results and net assets of equity accounted investees for the period ended 28 
February 2017.

The Company and Group financial statements, together the “financial statements”, were authorised for issue by the Directors on 17 May 
2017. 

The accounting policies applied in the preparation of the financial statements for the year ended 28 February 2017 are set out below. 
These have been applied consistently for all periods presented in these financial statements and by all Group entities. 

STATEMENT OF COMPLIANCE
The Group financial statements have been prepared in accordance with International Financial Reporting Standards (IFRSs), which 
comprise standards and interpretations approved by the International Accounting Standards Board (IASB), as adopted by the EU and as 
applied in accordance with Companies Acts 2014. The individual financial statements of the Company have been prepared in accordance 
with FRS 101 Reduced Disclosure Framework (“FRS 101”) which permits a company that publishes its Company and Group financial 
statements together to take advantage of the exemption in Section 304 of the Companies Act 2014 from presenting its individual profit and 
loss account and cash flow statement to the Annual General Meeting and from filing it with the Register of Companies. 

In these financial statements, the Company has applied the exemptions available under FRS 101 in respect of the following disclosures:
•  A cash flow statement and related notes;
•  Comparative period reconciliations for share capital, tangible fixed assets and intangible assets;
•  Disclosures in respect of transactions with wholly owned subsidiaries;
•  Disclosures in respect of capital management;
•  The effects of new but not yet effective IFRSs; and
•  Disclosures in respect of Key Management Personnel.

As the consolidated financial statements of the Company include the equivalent disclosures, the Company has also taken exemptions 
under FRS 101 available in respect of the following disclosures:
•  IFRS 2 ‘Share-Based Payments’ in respect of group settled share-based payments;
•  Certain disclosures required by IAS 36 ‘Impairment of Assets’ in respect of the impairment of goodwill and indefinite life intangible 

assets; and

•  Certain disclosures required by IFRS 3 ‘Business Combinations’ in respect of business combinations undertaken by the Company.

Changes in accounting policies and disclosures
IFRSs as adopted by the EU applied by the Company and Group in the preparation of these financial statements are those that 
were effective for accounting periods ending on or before 28 February 2017. The IASB have issued the following standards, policies, 
interpretations and amendments which were effective for the Group for the first time in the year ended 28 February 2017:
•  Annual Improvements to IFRSs 2012-2014 cycle
•  IFRS 11: Accounting for acquisitions of interests in Joint Operations;
•  IAS 16 & IAS 38:  Acceptable methods of depreciation/ amortization;
•  IAS 16: Property, Plant and Equipment and IAS 41: Bearer Plants;
•  IAS 27: Equity method in Separate Financial Statements;
•  IAS 1: Disclosure initiative ;
•  IFRS 10, IFRS 12 and IAS 28: Investment entities: Applying the consolidation exception. 

The adoption of the above and interpretations and amendments did not have a significant impact on the Group’s Consolidated Financial 
Statements.

103

Financial StatementsStatement of Accounting Policies
For the year ended 28 February 2017 
(continued)

New standards and interpretations not yet adopted
A number of new standards, amendments to standards and interpretations are not yet effective for the year ended 28 February 2017, and 
have not been applied in preparing these consolidated financial statements.

These following new standards, amendments and interpretations are either not expected to have a material impact on the consolidated 
financial statements once applied or are still under assessment by the Group.

Accounting standard/interpretation (Effective date)
(a) Not expected to have a material impact on the consolidated financial statements:
•  Annual Improvements to IFRSs 2014-2016 cycle* (effective for the Group’s 2018 Consolidated Financial Statements)
•  IFRS 2: Classification and measurement of share based payments* (effective for the Group’s 2019 Consolidated Financial Statements)
•  IAS 7: Disclosure initiative* (effective for the Group’s 2018 Consolidated Financial Statements)
•  IAS 12: Recognition of deferred tax assets for unrealised losses* (effective for the Group’s 2018 Consolidated Financial Statements)

(b) Subject to ongoing assessment by the Group:
•  IFRS 15, Revenue from Contracts with Customers (effective for the Group’s 2019 Consolidated Financial Statements)
•  IFRS 9, Financial Instruments (effective for the Group’s 2019 Consolidated Financial Statements)
•  IFRS 16 Leases* (effective for the Group’s 2020 Consolidated Financial Statements)

* Not yet EU Endorsed

IFRSs as adopted by the EU applied by the Company and Group in the preparation of these financial statements are those that were 
effective for accounting periods ending on or before 28 February 2017. The accounting policies adopted are consistent with those of the 
previous year except for the new and amended IFRS and IFRIC interpretations adopted by the Group and Company in these financial 
statements.

BASIS OF PREPARATION
The Group and the individual financial statements of the Company are prepared on the going concern and historical cost basis except 
for the measurement at fair value of intangible assets acquired on the acquisition of a company or business, retirement benefits, the 
revaluation of certain items of property, plant & equipment, share options at date of grant and derivative financial instruments. The 
accounting policies have been applied consistently by Group entities and for all periods presented. 

The financial statements are presented in Euro millions to one decimal place.

The preparation of financial statements in conformity with IFRSs as adopted by the EU requires the use of certain critical accounting 
estimates. In addition, it requires management to exercise judgement in the process of applying the Group and Company’s accounting 
policies. The areas involving a high degree of judgement or complexity, or areas where assumptions and estimates are significant to the 
financial statements relate primarily to:
•  the determination of the fair value and the useful economic life of assets & liabilities, and intangible assets acquired on the acquisition of 

a company or business (note 10),

•  the determination of carrying value of land (note 11),
•  the determination of carrying value or depreciated replacement cost, useful economic life and residual values in respect of the Group’s 

buildings, plant & machinery (note 11),

•  the assessment of goodwill and intangible assets for impairment (note 12), and
•  accounting for retirement benefits (note 21).

These are discussed in more detail in the accounting policies and/or notes to the financial statements as referenced above. The estimates 
and associated assumptions are based on historical experience and various other factors that are believed to be reasonable under the 
circumstances, the results of which form the basis of making the judgements about carrying values of assets and liabilities that are not 
readily apparent from other sources. Revisions to accounting estimates are recognised in the period in which the estimate is revised if the 
revision affects only that period or in the period of the revision and future periods if the revision affects both current and future periods.

104

C&C Group plcAnnual Report 2017BASIS OF CONSOLIDATION 
The Group’s financial statements consolidate the financial statements of the Company and all subsidiary undertakings together with the 
Group’s share of the results and net assets of equity accounted investees for the period ended 28 February 2017. 

(i) Subsidiaries
Subsidiaries are entities controlled by the Group. The Group controls an entity when it is exposed to, or has rights to, variable returns 
from its involvement with the entity and has the ability to affect those returns through its power over the entity. The financial statements 
of subsidiaries are included in the consolidated financial statements from the date on which control commences until the date on which 
control ceases. 

On 30 April 2004, the Group, previously headed by C&C Group International Holdings Limited, underwent a re-organisation by virtue of 
which C&C Group International Holdings Limited’s shareholders in their entirety exchanged their shares for shares in C&C Group plc, a 
newly formed company, which then became the ultimate parent company of the Group. Notwithstanding the change in the legal parent of 
the Group, this transaction has been accounted for as a reverse acquisition and the consolidated financial statements are prepared on the 
basis of the new legal parent having been acquired by the existing Group except that the capital structure shown is that of the legal parent.

(ii) Investments in associates and jointly controlled entities (equity accounted investees)
The Group’s interests in equity accounted investees comprise interests in associates. Associates are those entities in which the Group has 
significant influence, but not control or joint control, over the financial and operating policies. 

Interests in associates are accounted for using the equity method. They are initially recognised at cost, which includes transaction 
costs. Subsequent to initial recognition, the consolidated financial statements include the Group’s share of the profit or loss and Other 
Comprehensive Income of equity accounted investees, until the date on which significant influence or joint control ceases. 

(iii) Transactions eliminated on consolidation
All inter-company balances and transactions, including unrealised gains arising from inter-group transactions, have been eliminated in full. 
Unrealised losses are eliminated in the same manner as unrealised gains except to the extent that they provide evidence of impairment.

(iv) Company Financial Statements
Investments in subsidiaries are carried at cost less provision for impairment. Dividend income is recognised when the right to receive 
payment is established.

REVENUE RECOGNITION
Revenue comprises the fair value of goods supplied to external customers exclusive of inter-company sales and value added tax, after 
allowing for discounts, rebates, allowances for customer loyalty and other pricing related allowances and incentives. Provision is made for 
returns where appropriate. Revenue is recognised to the extent that it is probable that the economic benefits will flow to the Group, that it 
can be reliably measured, and that the significant risks and rewards of ownership of the goods have passed to the buyer. This is normally 
deemed to occur on delivery except in the case of international customers where it is normally deemed to occur on despatch.

EXCISE DUTY
Excise duty is levied at the point of production in the case of the Group’s manufactured products and at the point of importation in the 
case of imported products in the relevant jurisdictions in which the Group operates. As the Group’s manufacturing and warehousing 
facilities are Revenue approved and registered excise facilities, the excise duty liability generally crystallises on transfer of product from 
duty in suspense to duty paid status which normally coincides with the point of sale. 

NET REVENUE
Net revenue is defined by the Group as Revenue less Excise duty. Excise duties, which represent a significant proportion of Revenue, are 
set by external regulators over which the Group has no control and are generally passed on to the consumer, consequently the Directors 
consider that the disclosure of Net Revenue enhances the transparency and provides a more meaningful analysis of underlying sales 
performance. 

105

Financial Statements 
Statement of Accounting Policies
For the year ended 28 February 2017 
(continued)

EXCEPTIONAL ITEMS
The Group has adopted an accounting policy and Income Statement format that seeks to highlight significant items of income and 
expense within the Group results for the year. The Directors believe that this presentation provides a more helpful analysis. Such items 
may include significant restructuring and integration costs, significant past service and curtailment gains/costs realised under the Group’s 
defined benefit pension schemes, profits or losses on disposal or termination of operations, litigation costs and settlements, profit or loss 
on disposal of investments, significant impairment of assets, acquisition related costs and unforeseen gains/losses arising on derivative 
financial instruments. The Directors use judgement in assessing the particular items which by virtue of their scale and nature are disclosed 
in the Income Statement and related notes as exceptional items.

FINANCE INCOME AND EXPENSES
Finance income comprises interest income on funds invested and gains on hedging instruments that are recognised in the Income 
Statement. Interest income is recognised as it accrues in the Income Statement, using the effective interest method.

Finance expenses comprise interest expense on borrowings, interest expense on sale of trade receivables, bank guarantee fees, 
amortisation of borrowing issue costs, changes in the fair value of financial assets or liabilities which are accounted for at fair value 
through the Income Statement, losses on hedging instruments that are recognised in the Income Statement, gains or losses relating to 
the effective portion of interest rate swaps hedging variable rate borrowings, ineffective portion of changes in the fair value of cash flow 
hedges, impairment losses recognised on financial assets and unwinding the discount on provisions. All borrowing costs are recognised 
in the Income Statement using the effective interest method.

RESEARCH AND DEVELOPMENT
Expenditure on research that is not related to specific product development is recognised in the Income Statement as incurred.

Expenditure on the development of new or substantially improved products or processes is capitalised if the product or process is 
technically feasible and commercially viable.

GOVERNMENT GRANTS
Grants are recognised at their fair value when there is a reasonable assurance that the grant will be received and all attaching conditions 
have been complied with.

Capital grants received and receivable by the Group are credited to government grants and are amortised to the Income Statement on a 
straight-line basis over the expected useful lives of the assets to which they relate.

Revenue grants are recognised as income over the periods necessary to match the grant on a systematic basis to the costs that it is 
intended to compensate.

DISCONTINUED OPERATIONS
A discontinued operation is a component of the Group’s business, the operations and cash flows of which can be clearly distinguished 
from the rest of the Group and which; represents a separate major line of business or geographic area of operations; is part of a single 
co-ordinated plan to dispose of a separate major line of business or geographic area of operations; or is a subsidiary acquired exclusively 
with a view to re-sale. 

Classification as a discontinued operation occurs at the earlier of disposal or when the operation meets the criteria to be classified 
as held-for-sale. When an operation is classified as a discontinued operation, the comparative statement of profit or loss and Other 
Comprehensive Income is re-presented as if the operation had been discontinued from the start of the comparative year. 

SEGMENTAL REPORTING
Operating segments are reported in a manner consistent with the internal organisational and management structure of the Group and the 
internal financial information provided to the Chief Operating Decision-Maker (the executive Directors comprising Stephen Glancey, Kenny 
Neison and Joris Brams) who is responsible for the allocation of resources and the monitoring and assessment of performance of each of 
the operating segments. The Group has determined that it has five reportable operating segments. 

The analysis by segment includes both items directly attributable to a segment and those, including central overheads that are allocated 
on a reasonable basis to those segments in internal financial reporting packages.

106

C&C Group plcAnnual Report 2017 
FOREIGN CURRENCY TRANSLATION 
Items included in the financial statements of each of the Group’s entities are measured using the currency of the primary economic 
environment in which the entity operates (“the functional currency”). The consolidated financial statements are presented in Euro, which is 
the presentation currency of the Group and both the presentation and functional currency of the Company.

Transactions in foreign currencies are translated into the functional currency of each entity at the foreign exchange rate ruling at the 
date of the transaction. Non-monetary assets carried at historic cost are not subsequently retranslated. Monetary assets and liabilities 
denominated in foreign currencies at the reporting date are translated into functional currencies at the foreign exchange rate ruling at that 
date. Foreign exchange movements arising on translation are recognised in the Income Statement with the exception of all monetary items 
designated as a hedge of a net investment in a foreign operation, which are recognised in the consolidated financial statements in Other 
Comprehensive Income until the disposal of the net investment, at which time they are recognised in the Income Statement for the year.

The assets and liabilities of foreign operations, including goodwill and fair value adjustments arising on consolidation, are translated to 
Euro at the foreign exchange rates ruling at the reporting date. The revenues and expenses of foreign operations are translated to Euro at 
the average exchange rate for the financial period where that represents a reasonable approximation of actual rates. Foreign exchange 
movements arising on translation of the net investment in a foreign operation, including those arising on long-term intra group loans for 
which settlement is neither planned nor likely to happen in the foreseeable future and as a consequence are deemed quasi equity in 
nature, are recognised directly in Other Comprehensive Income in the consolidated financial statements in the foreign currency translation 
reserve. The portion of exchange gains or losses on foreign currency borrowings or derivatives used to provide a hedge against a net 
investment in a foreign operation that is designated as a hedge of those investments, is recognised directly in Other Comprehensive 
Income to the extent that they are determined to be effective. The ineffective portion is recognised immediately in the Income Statement 
for the year.

Any movements that have arisen since 1 March 2004, the date of transition to IFRS, are recognised in the currency translation reserve 
and are recycled through the Income Statement on disposal of the related business. Translation differences that arose before the date of 
transition to IFRS as adopted by the EU in respect of all non-Euro denominated operations are not presented separately.

BUSINESS COMBINATIONS
The Group accounts for business combinations using the acquisition method when control is transferred to the Group. The consideration 
transferred in the acquisition is generally measured at fair value, as are the identifiable net assets acquired. Any goodwill that arises is 
tested annually for impairment or more frequent if there is an indication that the carrying amount may not be recoverable. Any gain on a 
bargain purchase is recognised in profit or loss immediately. Transaction costs are expensed as incurred, except if related to the issue of 
debt or equity securities. The consideration transferred does not include amounts related to the settlement of pre-existing relationships. 
Such amounts are generally recognised in profit or loss. 

Any contingent consideration is measured at fair value at the date of acquisition. If an obligation to pay contingent consideration that 
meets the definition of a financial instrument is classified as equity, then it is not remeasured and settlement is accounted for within equity. 
Otherwise, other contingent consideration is remeasured at fair value at each reporting date and subsequent changes in the fair value of 
the contingent consideration are recognised in profit or loss. 

Subsidiaries are entities controlled by the Group. The Group controls an entity when it is exposed to, or has rights to, variable returns 
from its involvement with the entity and has the ability to affect those returns through its power over the entity. The financial statements 
of subsidiaries are included in the consolidated financial statements from the date on which control commences until the date on which 
control ceases. 

When the Group loses control over a subsidiary, it derecognises the assets and liabilities of the subsidiary, and any related NCI and other 
components of equity. Any resulting gain or loss is recognised in profit or loss. Any interest retained in the former subsidiary is measured 
at fair value when control is lost. 

Intra-group balances and transactions, and any unrealised income and expenses arising from intra-group transactions, are eliminated. 
Unrealised gains arising from transactions with equity accounted investees are eliminated against the investment to the extent of the 
Group’s interest in the investee. Unrealised losses are eliminated in the same way as unrealised gains, but only to the extent that there is 
no evidence of impairment. 

107

Financial StatementsStatement of Accounting Policies
For the year ended 28 February 2017 
(continued)

GOODWILL 
Goodwill is the excess of the fair value of the consideration paid over the fair value of the identifiable assets, liabilities and contingent 
liabilities in a business combination and relates to the future economic benefits arising from assets that are not capable of being 
individually identified and separately recognised.

As at the date of acquisition any goodwill acquired is allocated to each operating segment (which may comprise more than one cash 
generating unit) expected to benefit from the combination’s synergies. Impairment is determined by assessing the recoverable amount 
of the operating segment to which the goodwill relates. These operating segments represent the lowest level within the Group at which 
goodwill is monitored for internal management purposes. 

Where goodwill forms part of an operating segment and part of the operation within that unit is disposed of, the goodwill associated 
with the operation disposed of is included in the carrying amount of the operation when determining the gain or loss on disposal of the 
operation. Goodwill disposed of in this circumstance is measured on the basis of the relative values of the operation disposed of and the 
proportion of the business segment retained. 

INTANGIBLE ASSETS (OTHER THAN GOODWILL) ARISING ON BUSINESS COMBINATIONS
An intangible asset, which is a non-monetary asset without a physical substance, is capitalised separately from goodwill as part of a 
business combination at cost (fair value at date of acquisition) to the extent that it is probable that the expected future economic benefits 
attributable to the asset will flow to the Group and that its fair value can be reliably measured. Acquired brands and other intangible assets 
are deemed to be identifiable and recognised when they are controlled through contractual or other legal rights, or are separable from the 
rest of the business, regardless of whether those rights are transferable or separable from the Group or from other rights and obligations.

Subsequent to initial recognition, intangible assets are carried at cost less any accumulated amortisation and any accumulated impairment 
losses. The carrying values of intangible assets considered to have an indefinite useful economic life are reviewed for indicators of 
impairment regularly and are subject to impairment testing on an annual basis unless events or changes in circumstances indicate that the 
carrying values may not be recoverable and impairment testing is required earlier.

The amortisation charge on intangible assets considered to have finite lives is calculated to write-off the book value of the asset over its 
useful life on a straight-line basis on the assumption of zero residual value. The useful lives of the Group’s intangible assets are as follows:

•  ABI Distribution rights 
•  Trade relationship re Wallaces 

20 years
10 years

acquisition

•  Trade relationship re Gleeson 

15 years

acquisition

PROPERTY, PLANT & EQUIPMENT 
Property (comprising land and buildings) is recognised at estimated fair value with the changes in the value of the property reflected in 
Other Comprehensive Income, to the extent it does not reverse previously recognised losses, or as an impairment loss in the Income 
Statement to the extent it does not reverse previously recognised revaluation gains. The fair value is based on estimated market value at 
the valuation date, being the estimated amount for which a property could be exchanged in an arm’s length transaction, to the extent that 
an active market exists. Such valuations are determined based on benchmarking against comparable transactions for similar properties in 
similar locations as those of the Group or on the use of valuation techniques including the use of market yields on comparable properties. 
If no active market exists or there are no other observable comparative transactions, the fair value may be determined using a valuation 
technique known as a Depreciated Replacement Cost approach.

Plant & machinery is carried at its revalued amount. In view of the specialised nature of the Group’s plant & machinery and the lack 
of comparable market-based evidence of similar plant sold, upon which to base a market approach of fair value, the Group uses a 
Depreciated Replacement Cost approach to determine a fair value for such assets. 

108

C&C Group plcAnnual Report 2017Depreciated Replacement Cost is assessed, firstly, by the identification of the gross replacement cost for each class of plant & machinery. 
A depreciation factor derived from both the physical and functional obsolescence of each class of asset, taking into account estimated 
residual values at the end of the life of each class of asset, is then applied to the gross replacement cost to determine the net replacement 
cost. An economic obsolescence factor, which is derived based on current and anticipated capacity or utilisation of each class of plant & 
machinery as a function of total available production capacity, is applied to determine the Depreciated Replacement Cost. 

Motor vehicles & other equipment are stated at cost less accumulated depreciation and impairment losses.

Cost includes expenditure that is directly attributable to the acquisition of the asset. When parts of an item of property, plant & equipment 
have different useful lives, they are accounted for as separate items (major components) of property, plant & equipment. Subsequent 
costs are included in an asset’s carrying amount or recognised as a separate asset, as appropriate, only when it is probable that future 
economic benefits associated with the item will flow to the Group. 

Property, plant & equipment, other than freehold land and assets under construction, which are not depreciated, were depreciated using 
the following rates which are calculated to write-off the value of the asset, less the estimated residual value, over its expected useful life: 

Land and Buildings

Land
Buildings - ROI, US, Portugal, Wallaces Express
Buildings – UK (excluding Wallaces Express)

Plant and Machinery

Storage tanks
Other plant & machinery 

n/a
2% straight-line
2% reducing balance

10% reducing balance
15-30% reducing balance 

Motor vehicles and other equipment

Motor vehicles 
Other equipment incl returnable bottles, cases and kegs

15% straight-line
5-25% straight-line

The residual value and useful lives of property, plant & equipment are reviewed and adjusted if appropriate at each reporting date to 
take account of any changes that could affect prospective depreciation charges and asset carrying values. When determining useful 
economic lives, the principal factors the Group takes into account are the intensity at which the assets are expected to be used, expected 
requirements for the equipment and technological developments.

On disposal of property, plant & equipment the cost or valuation and related accumulated depreciation and impairments are removed 
from the Balance Sheet and the net amount, less any proceeds, is taken to the Income Statement and any amounts included within the 
revaluation reserve transferred to the retained income reserve.

The carrying amounts of the Group’s property, plant & equipment are reviewed at each balance sheet date to determine whether there is 
any indication of impairment. An impairment loss is recognised when the carrying amount of an asset or its cash generation unit exceeds 
its recoverable amount (being the greater of fair value less costs to sell and value in use). Impairment losses are debited directly to equity 
under the heading of revaluation reserve to the extent of any credit balance existing in the revaluation reserve account in respect of that 
asset with the remaining balance recognised in the Income Statement.

A revaluation surplus is credited directly to Other Comprehensive Income and accumulated in equity under the heading of revaluation 
reserve, unless it reverses a revaluation decrease on the same asset previously recognised as an expense, where it is first credited to the 
Income Statement to the extent of the previous write down.

109

Financial Statements 
Statement of Accounting Policies
For the year ended 28 February 2017 
(continued)

INVENTORIES 
Inventories are stated at the lower of cost and net realisable value. Cost includes all expenditure incurred in acquiring the inventories and 
bringing them to their present location and condition and is based on the first-in first-out principle.

In the case of finished goods and work in progress, cost includes direct production costs and the appropriate share of production 
overheads plus excise duties, where appropriate. Net realisable value is the estimated selling price in the ordinary course of business, less 
estimated costs of completion and estimated costs necessary to complete the sale.

Provision is made for slow-moving or obsolete stock where appropriate.

PROVISIONS 
A provision is recognised in the Balance Sheet when the Group has a present legal or constructive obligation as a result of a past event, 
and it is probable that an outflow of economic benefits will be required to settle the obligation. Provisions are measured at the Directors’ 
best estimate of the expenditure required to settle the obligation at the balance sheet date and are discounted to present value at an 
appropriate rate if the effect of the time value of money is deemed material. The carrying amount of the provision increases in each period 
to reflect the passage of time and the unwinding of the discount. The increase in the provision due to the passage of time is recognised in 
the Income Statement within finance expense.

A contingent liability is not recognised but is disclosed where the existence of the obligation will only be confirmed by future events or 
where it is not probable that an outflow of resources will be required to settle the obligation or where the amount of the obligation cannot 
be measured with reasonable reliability. Contingent assets are not recognised but are disclosed where an inflow of economic benefits is 
probable. Provisions are not recognised for future operating losses, however, provisions are recognised for onerous contracts where the 
unavoidable cost exceeds the expected benefit.

Due to the inherent uncertainty with respect to such matters, the value of each provision is based on the best information available at the 
time, including advice obtained from third party experts, and is reviewed by the Directors on a periodic basis with the potential financial 
exposure reassessed. Revisions to the valuation of a provision are recognised in the period in which such a determination is made and 
such revisions could have a material impact on the financial performance of the Group.

LEASES 
Where the Group has entered into lease arrangements on land & buildings the lease payments are allocated between land & buildings and 
each component is assessed separately to determine whether it is a finance or operating lease.

Finance leases, which transfer to the Group substantially all the risks and rewards of ownership of the leased asset, are recognised in 
property, plant & equipment at the inception of the lease at the fair value of the leased asset or, if lower, the present value of the minimum 
lease payments. The corresponding liability to the lessor is included in the Balance Sheet as a finance lease obligation. Lease payments 
are apportioned between finance charges and a reduction of the lease obligation so as to achieve a constant rate of interest on the 
remaining balance of the liability. Finance charges are charged to the Income Statement as part of finance expense. 

Leases where the lessor retains substantially all the risks and benefits of ownership of the assets are classified as operating leases. 
Operating lease payments are recognised as an expense in the Income Statement on a straight-line basis over the lease term. 

RETIREMENT BENEFITS
The Group operates a number of defined contribution and defined benefit pension schemes. 

Obligations to the defined contribution pension schemes are recognised as an expense in the Income Statement as the related employee 
service is received. Under these schemes, the Group has no obligation, either legal or constructive, to pay further contributions in the 
event that the fund does not hold sufficient assets to meet its benefit commitments.

110

C&C Group plcAnnual Report 2017 
 
The liabilities and costs associated with the Group’s defined benefit pension schemes, all of which are funded and administered under 
trusts which are separate from the Group, are assessed on the basis of the projected unit credit method by professionally qualified 
actuaries and are arrived at using actuarial assumptions based on market expectations at the reporting date. The discount rates employed 
in determining the present value of the schemes’ liabilities are determined by reference to market yields, at the reporting date, on high-
quality corporate bonds of a currency and term consistent with the currency and term of the associated post-employment benefit 
obligations. The fair value of scheme assets is based on market price information, measured at bid value for publicly quoted securities. 

The resultant defined benefit pension net surplus or deficit is shown within either current liabilities, non-current assets or non-current 
liabilities on the face of the Group Balance Sheet and comprises the total for each plan of the present value of the defined benefit 
obligation less the fair value of plan assets out of which the obligations are to be settled directly. The assumptions (disclosed in note 21) 
underlying these valuations are updated at each reporting period date based on current economic conditions and expectations (discount 
rates, salary inflation and mortality rates) and reflect any changes to the terms and conditions of the post retirement pension plans. The 
deferred tax liabilities and assets arising on pension scheme surpluses and deficits are disclosed separately within deferred tax assets or 
liabilities, as appropriate. 

When the benefits of a defined benefit scheme are improved, the portion of the increased benefit relating to the past service of employees 
is recognised as an expense immediately in the Income Statement. 

The expected increase in the present value of scheme liabilities arising from employee service in the current period is recognised in 
arriving at operating profit or loss together with the net interest expense/(income) on the net defined benefit liability/(asset). Differences 
between the actual return on plan assets and the interest income, experience gains and losses on scheme liabilities, together with 
the effect of changes in the current or prior assumptions underlying the liabilities are recognised in Other Comprehensive Income. 
The amounts recognised in the Income Statement and Statement of Other Comprehensive Income and the valuation of the defined 
benefit pension net surplus or deficit are sensitive to the assumptions used. While management believe that the assumptions used are 
appropriate, differences in actual experience or changes in assumptions may affect the valuation of retirement benefits and expenses 
recognised in future accounting periods.

Company
The Company has no direct employees and is not the sponsoring employer for any of the Group’s defined benefit pension schemes. There 
is no stated policy within the Group in relation to the obligations of Group companies to contribute to scheme deficits. Group companies 
make contributions to the schemes as requested by the sponsoring employers. 

SHARE-BASED PAYMENTS
The Group operates a number of Share Option Schemes, Performance Share Plans and cash settled award schemes, listed below:-
•  Executive Share Option Scheme (the ‘ESOS’), 
•  Long-Term Incentive Plan (Part I) (the ‘LTIP (Part I)’),
•  Joint Share Ownership Plan (the ‘JSOP’), 
•  Restricted Share Award Scheme,
•  Recruitment and Retention Plan, 
•  Long-term Incentive Plan (Part II) (the ‘LTIP (Part II)’), and
•  Partnership and Matching Share Schemes.

Equity settled share-based payment transactions
Group share schemes allow certain employees to acquire shares in the Company. The fair value of share entitlements granted is 
recognised as an employee expense in the Income Statement with a corresponding increase in equity, while the cost of acquiring shares 
on the open market to satisfy the Group’s obligations under the Partnership and Matching Share Schemes is recognised in the Income 
Statement as incurred.

111

Financial StatementsStatement of Accounting Policies
For the year ended 28 February 2017 
(continued)

To date, share options granted by the Company under the ESOS and share entitlements (represented by nominal cost options) granted 
under the LTIP (Part II) are subject to non-market vesting conditions only. 

An element of the share entitlements (represented by nominal-cost options) granted by the Company under the LTIP (Part I), the 
Recruitment and Retention Plan and the Restricted Share Award Scheme and some of the Interests granted under the Joint Share 
Ownership Plan are subject to market vesting conditions with or without non-market vesting conditions whilst the remainder are subject to 
non-market vesting conditions only, the details of which are set out in note 4. Market conditions are incorporated into the calculation of fair 
value of share/Interest entitlements as at the grant date. Non-market vesting conditions are not taken into account when estimating such 
fair value. 

The expense for the share entitlements shown in the Income Statement is based on the fair value of the total number of entitlements 
expected to vest and is allocated to accounting periods on a straight-line basis over the vesting period. The cumulative charge to the 
Income Statement at each reporting date reflects the extent to which the vesting period has expired and the Group’s best estimate 
of the number of equity instruments that will ultimately vest. It is reversed only where entitlements do not vest because all non-market 
performance conditions have not been met or where an employee in receipt of share entitlements leaves the Group before the end of 
the vesting period and forfeits those options in consequence. Awards with market based performance conditions are treated as vesting 
irrespective of whether or not the market condition is satisfied, provided that all other performance and/or service conditions are satisfied. 
No reversal is recorded for failure to vest as a result of market conditions not being met. 

The proceeds received by the Company net of any directly attributable transaction costs on the vesting of share entitlements met by the 
issue of new shares are credited to share capital and share premium when the share entitlements are exercised. Amounts included in the 
share-based payments reserve are transferred to retained income when vested options are exercised, forfeited post vesting or lapse.

The dilutive effect of outstanding options, to the extent that they are to be settled by the issue of new shares and to the extent that the 
vesting conditions would have been satisfied if the end of the reporting period was the end of the contingency period, is reflected as 
additional share dilution in the determination of diluted earnings per share.

Cash settled share-based payment transactions
The fair value of the amount payable to employees in respect of share appreciation rights that are settled in cash is recognised as an 
expense in the Income Statement with a corresponding increase in liabilities, over the period that the employees become unconditionally 
entitled to the payment. The liability is re-measured at each reporting date and at settlement date based on the fair value of the share 
appreciation rights. Any changes are recognised as an employee benefit expense in the Income Statement.

INCOME TAX
Current tax expense represents the expected tax amount to be paid in respect of taxable income for the current year and is based on 
reported profit and the expected statutory tax rates, reliefs and allowances applicable in the jurisdictions in which the Group operates. 
Current tax for the current and prior years, to the extent that it is unpaid, is recognised as a liability in the Balance Sheet. 

Deferred tax is provided on the basis of the Balance Sheet liability method on all temporary differences at the reporting date. Temporary 
differences are defined as the difference between the tax bases of assets and liabilities and their carrying amounts in the financial 
statements. Deferred tax assets and liabilities are not subject to discounting and are measured at the tax rates that are expected to 
apply in the period in which the asset is recovered or the liability is settled based on tax rates and tax laws that have been enacted or 
substantively enacted at the balance sheet date.

Deferred tax assets and liabilities are recognised for all temporary differences except where they arise from:-
•  the initial recognition of goodwill or the initial recognition of an asset or a liability in a transaction that is not a business combination and 

affects neither the accounting profit or loss nor the taxable profit or loss at the time of the transaction, or,

•  temporary differences associated with investments in subsidiaries where the timing of the reversal of the temporary difference is subject 

to the Group’s control and it is probable that a reversal will not be recognised in the foreseeable future.

112

C&C Group plcAnnual Report 2017Deferred tax assets in respect of deductible temporary differences are recognised only to the extent that it is probable that taxable profits 
or taxable temporary differences will be available against which to offset these items. The recognition or non-recognition of deferred tax 
assets as appropriate also requires judgement as it involves an assessment of the future recoverability of those assets. The recognition of 
deferred tax assets is based on management’s judgement and estimate of the most probable amount of future taxable profits and taking 
into consideration applicable tax legislation in the relevant jurisdiction. The carrying amounts of deferred tax assets are subject to review 
at each reporting date and are reduced to the extent that future taxable profits are considered to be insufficient to allow all or part of the 
deferred tax asset to be utilised.

Deferred tax and current tax are recognised as a component of the tax expense in the Income Statement except to the extent that they 
relate to items recognised directly in Other Comprehensive Income or equity (for example, certain derivative financial instruments and 
actuarial gains and losses on defined benefit pension schemes), in which case the related tax is also recognised in Other Comprehensive 
Income or equity.

The Group is subject to income tax in a number of jurisdictions, and judgement is required in determining the worldwide provision for 
taxes. There are many transactions and calculations during the ordinary course of business, for which the ultimate tax determination is 
uncertain and the complexity of the tax treatment may be such that the final tax charge may not be determined until a formal resolution 
has been reached with the relevant tax authority which may take extended time periods to conclude. The ultimate tax charge may, 
therefore be different from that which initially is reflected in the Group’s consolidated tax charge and provision and any such differences 
could have a material impact on the Group’s income tax charge and consequently financial performance. The determination of the 
provision for income tax is based on management’s understanding of the relevant tax law and judgement as to the appropriate tax charge, 
and management believe that all assumptions and estimates used are reasonable and reflective of the tax legislation in jurisdictions in 
which the Group operates. Where the final tax charge is different from the amounts that were initially recorded, such differences are 
recognised in the income tax provision in the period in which such determination is made.

FINANCIAL INSTRUMENTS 
Trade & other receivables 
Trade receivables are initially recognised at fair value (which usually equals the original invoice value) and are subsequently measured at 
amortised cost. A provision for impairment of trade receivables is established when there is objective evidence that the Group will not be 
able to collect all amounts due according to the original terms of the receivables. The amount of the provision is the difference between 
the asset’s carrying amount and the present value of estimated future cash flows. Movements in provisions are recognised in the Income 
Statement. Bad debts are written-off against the provision when no further prospect of collection exists.

Cash & cash equivalents 
Cash & cash equivalents in the Balance Sheet comprise cash at bank and in hand and short term deposits with an original maturity of 
three months or less. Bank overdrafts that are repayable on demand and form part of the Group’s cash management are included as a 
component of cash & cash equivalents for the purpose of the statement of cash flows. 

Advances to customers
Advances to customers, which can be categorised as either an advance of discount or a repayment/annuity loan conditional on the 
achievement of contractual sales targets, are initially recognised at fair value, amortised to the Income Statement (and classified within 
sales discounts as a reduction in revenue) over the relevant period to which the customer commitment is made, and subsequently carried 
at amortised cost less an impairment allowance. Where there is a volume target the amortisation of the advance is included in sales 
discounts as a reduction to revenue. A provision for impairment is established when there is objective evidence that the Group will not 
be able to collect all amounts due according to the original terms of the agreement with the customer. The amount of the provision is 
determined by the difference between the asset’s carrying amount and the present value of the estimated future cash flows or recognition 
of the estimated amortisation of advances.

Trade & other payables
Trade & other payables are recognised initially at fair value and subsequently measured at amortised cost using the effective interest rate 
method.

113

Financial Statements 
Statement of Accounting Policies
For the year ended 28 February 2017 
(continued)

Interest-bearing loans & borrowings 
Interest-bearing loans & borrowings are recognised initially at fair value less attributable transaction costs and are subsequently measured 
at amortised cost with any difference between the amount originally recognised and redemption value being recognised in the Income 
Statement over the period of the borrowings on an effective interest rate basis. Where the early refinancing of a loan results in a significant 
change in the present value of the expected cash flows, the original loan is de-recognised and the replacement loan is recognised at fair 
value.

Derivative financial instruments
Where deemed appropriate, the Group uses derivative financial instruments (principally interest rate swaps and forward foreign exchange 
contracts) to hedge its exposure to interest rate and foreign exchange risks arising from operational and financing activities. The Group 
does not enter into speculative transactions.

Derivative financial instruments are measured at fair value at each reporting date. The fair value of interest rate swaps is the estimated 
amount that the Group would receive or pay to terminate the swap at the reporting date, taking into account current market interest and 
currency exchange rates where relevant and the current creditworthiness of the swap counterparties. The fair value of forward exchange 
contracts is calculated by reference to current forward exchange rates for contracts with similar maturity and credit profiles and equates to 
the market price at the balance sheet date. 

Gains or losses on re-measurement to fair value are recognised immediately in the Income Statement except where derivatives are 
designated and qualify for cash flow hedge accounting in which case recognition of any resultant gain or loss is recognised through Other 
Comprehensive Income.

Derivative financial instruments entered into by the Group are for the purposes of hedge accounting classified as cash flow hedges which 
hedge exposure to fluctuations in future cash flows derived from a particular risk associated with a recognised asset, liability, a firm 
commitment or a highly probable forecast transaction.

The Group documents at the inception of the transaction the relationship between hedging instruments and hedged items, as well as 
its risk management objectives and strategy for undertaking various hedging transactions. The Group also documents its assessment, 
both at hedge inception and on an ongoing basis, of whether the derivatives that are used in hedging transactions are highly effective in 
offsetting changes in fair values or cash flows of hedged items.

Where a derivative financial instrument is designated as a hedge of the variability in cash flows of a recognised liability, a firm commitment 
or a highly probable forecasted transaction, the effective part of any gain or loss on the derivative financial instrument is recognised 
as a separate component of Other Comprehensive Income with the ineffective portion being reported in the Income Statement. The 
associated gains or losses that had previously been recognised in Other Comprehensive Income are transferred to the Income Statement 
contemporaneously with the materialisation of the hedged transaction, except when a firm commitment or forecast transaction results 
in the recognition of a non-financial asset or a non-financial liability, in which case the cumulative gain or loss is removed from Other 
Comprehensive Income and included in the initial measurement of the asset or liability. 

Hedge accounting is discontinued when the hedging instrument expires or is sold, is terminated or exercised, or no longer qualifies for 
hedge accounting. For situations where the hedging instrument no longer qualifies for hedge accounting, the cumulative gain or loss on 
the hedging instrument that remains recognised directly in equity from the period when the hedge was effective shall remain separately 
recognised in equity until the expected forecast transaction occurs. If a hedged transaction is no longer expected to occur, the net 
cumulative gain or loss recognised in Other Comprehensive Income is transferred to the Income Statement in the period. 

Net investment hedging
Any gain or loss on the effective portion of a hedge of a net investment in a foreign operation using a foreign currency denominated 
monetary liability is recognised in Other Comprehensive Income while the gain or loss on the ineffective portion is recognised immediately 
in the Income Statement. Cumulative gains and losses remain in Other Comprehensive Income until disposal of the net investment in 
the foreign operation at which point the related differences are transferred to the Income Statement as part of the overall gain or loss on 
disposal.

114

C&C Group plcAnnual Report 2017 
SHARE CAPITAL/PREMIUM
Ordinary shares are classified as equity instruments. Incremental costs directly attributable to the issuance of new shares are shown in 
equity as a deduction from the gross proceeds.

Treasury shares
Equity share capital issued under its Joint Share Ownership Plan, which is held in trust by an Employee Trust is classified as treasury 
shares on consolidation until such time as the Interests vest and the participants acquire the shares from the Trust or the Interests lapse 
and the shares are cancelled or disposed of by the Trust.

Own shares acquired under share buyback programme
The cost of ordinary shares purchased by a subsidiary of the Group on the open market is recorded as a deduction from equity on the 
face of the Group Balance Sheet. When these shares are cancelled, an amount equal to the nominal value of any shares cancelled is 
included within other undenominated capital fund and the cost is deducted from retained earnings.

Dividends 
Final dividends on ordinary shares are recognised as a liability in the financial statements only after they have been approved at an Annual 
General Meeting of the Company. Interim dividends on ordinary shares are recognised when they are paid.

COMPANY FINANCIAL ASSETS
The change in legal parent of the Group on 30 April 2004, as disclosed in detail in that year’s annual report, was accounted for as a 
reverse acquisition. This transaction gave rise to a financial asset in the Company’s accounts, which relates to the fair value at that date of 
its investment in subsidiaries. Financial assets are reviewed for impairment if there are any indications that the carrying value may not be 
recoverable. 

Share options granted to employees of subsidiary companies are accounted for as an increase in the carrying value of the investment in 
subsidiaries and the share-based payment reserve.

115

Financial StatementsNotes forming part of the financial statements

1. SEGMENTAL REPORTING
The Group’s business activity is the manufacturing, marketing and distribution of alcoholic and soft drinks. Five operating segments have 
been identified in the current and prior financial periods; Ireland, Scotland, C&C Brands, North America and Export. 

The Group continually reviews and updates the manner in which it monitors and controls its financial operations resulting in changes in 
the manner in which information is classified and reported to the Chief Operating Decision Maker (“CODM”). The CODM, identified as 
the executive Directors comprising Stephen Glancey, Kenny Neison and Joris Brams, assesses and monitors the operating results of 
segments separately via internal management reports in order to effectively manage the business and allocate resources. 

The identified business segments are as follows:-

(i) Ireland 
This segment includes the financial results from sale of own branded products in the Island of Ireland, principally Bulmers, Tennent’s, 
Magners, Clonmel 1650, Heverlee, Roundstone Irish Ale, Finches and Tipperary Water. It also includes the financial results from beer 
and wines and spirits distribution and wholesaling following the acquisition of Gleeson, and the results from sale of third party brands as 
permitted under the terms of a distribution agreement with AB InBev.

(ii) Scotland
This segment includes the results from sale of the Group’s own branded products in Scotland, with Tennent’s, Heverlee, Caledonia 
Premium Bottled Ales, Caledonia Best and Magners the principal brands. It also includes the financial results from third party brand 
distribution and wholesaling in Scotland following the acquisition of the Wallaces Express wholesale business. 

(iii) C&C Brands
This segment includes the results from sale of the Group’s own branded products in England & Wales, principally Magners, Tennent’s, 
Chaplin & Cork’s and K Cider. It also includes the distribution of the Italian lager Menabrea and the production and distribution of private 
label cider products. 

(iv) North America
This segment includes the results from sale of the Group’s cider and beer products, principally Woodchuck, Wyders, Magners, 
Blackthorn, Hornsby’s and Tennent’s in the United States and Canada. 

(v) Export
This segment includes the sale and distribution of the Group’s own branded products, principally Magners, Gaymers, Blackthorn, 
Hornsby’s and Tennent’s outside of Ireland, Great Britain and North America. It also includes the sale of some third party brands.

The analysis by segment includes both items directly attributable to a segment and those, including central overheads, which are allocated 
on a reasonable basis in presenting information to the CODM.

Inter-segmental revenue is not material and thus not subject to separate disclosure.

116

C&C Group plcAnnual Report 20171. SEGMENTAL REPORTING (CONTINUED)
(a) Reporting segment disclosures

Ireland
Scotland
C&C Brands
North America
Export

Total before exceptional items
Exceptional items (note 5)

2017

2016

Net

Operating

Net

Operating

Revenue

revenue

€m

€m

338.9
285.0
145.9
24.5
23.8

818.1
-

242.3
186.6
83.8
23.1
23.7

559.5
-

profit

€m

48.6
32.6
7.3
0.7
5.8

95.0
(150.1)*

Revenue

revenue

€m

€m

358.1
339.8
177.0
47.5
24.5

946.9
-

261.6
227.4
103.8
45.3
24.5

662.6
-

profit

€m

49.0
37.9
10.5
0.6
5.2

103.2
(38.4)**

Total 

818.1

559.5

(55.1)

946.9

662.6

64.8

* Of the exceptional loss in the current year, €10.3m relates to Ireland, €1.2m relates to Scotland, €7.9m relates to C&C Brands, €129.8m relates to North America and €0.9m 
remains unallocated.
** Of the exceptional loss in the prior year, €12.9m relates to Ireland, €4.5m relates to Scotland, €19.7m relates to C&C Brands, €1.1m relates to North America and €0.2m relates 
to Export.  

Total assets for the period ended 28 February 2017 amounted to €1,088.1m (2016: €1,267.1m).

 (b) Other operating segment information

Ireland
Scotland
C&C Brands
North America
Export

Total

(c) Geographical analysis of revenue and net revenue 

Ireland
Scotland
England and Wales*
US and Canada**
Other***

Total

2017

Capital 
expenditure

2016

Depreciation 
/amortisation /
impairment

Capital 
expenditure 

Depreciation /
amortisation /
impairment

€m

€m

20.3
2.1
-
2.8
0.6

25.8

Revenue

2017

€m

338.9
285.0
145.9
24.5
23.8

8.1
5.3
2.2
108.4
0.6

124.6

2016

€m

358.1
339.8
177.0
47.5
24.5

 €m

6.0
1.7
0.2
0.4
0.5

8.8

Net revenue

2017

€m

242.3
186.6
83.8
23.1
23.7

€m

7.5
6.7
2.7
2.0
0.5

19.4

2016

€m

261.6
227.4
103.8
45.3
24.5

818.1

946.9

559.5

662.6

* England and Wales reflects the C&C Brands segment. 
** US and Canada reflects the North America segment. 
***Other reflects the Export segment, being all other geographical locations excluding Ireland, Great Britain, the US and Canada. 

The geographical analysis of revenue and net revenue is based on the location of the third party customers. 

117

Financial StatementsNotes forming part of the financial statements
(continued)

1. SEGMENTAL REPORTING (CONTINUED)
(d) Geographical analysis of non-current assets

Ireland

Scotland

England and
 Wales*

US and Canada**

Other***

€m

€m

€m

€m

€m

28 February 2017
Property, plant & equipment
Goodwill & intangible assets
Equity accounted investees
Retirement benefits
Deferred tax assets
Trade & other receivables

70.3
156.1
0.3
4.5
3.2
20.6

58.0
126.4
0.3
-
-
25.6

0.3
187.2
-
-
-
1.2

Total

255.0

210.3

188.7

9.9
44.6
1.8
-
-
1.8

58.1

6.0
16.0
-
-
-
0.4

22.4

Ireland

Scotland

England and
 Wales*

US and Canada**

Other***

€m

€m

€m

€m

€m

29 February 2016
Property, plant & equipment
Goodwill & intangible assets
Equity accounted investees
Retirement benefits
Deferred tax assets
Trade & other receivables

60.3
156.2
-
4.7
4.4
15.0

67.1
135.6
0.3
-
-
29.7

16.1
189.2
-
-
-
1.3

30.8
147.1
-
-
-
-

Total

240.6

232.7

206.6

177.9

* England and Wales reflects the C&C Brands segment. 
** US and Canada reflects the North America segment. 
***Other reflects the Export segment, being all other geographical locations excluding Ireland, Great Britain, the US and Canada. 

5.7
16.0
-
-
-
-

21.7

Total

€m

144.5
530.3
2.4
4.5
3.2
49.6

734.5

Total

€m

180.0
644.1
0.3
4.7
4.4
46.0

879.5

The geographical analysis of non-current assets, with the exception of Goodwill & intangible assets, is based on the geographical location 
of the assets. The geographical analysis of Goodwill & intangible assets is allocated based on the country of destination of sales at date of 
application of IFRS 8 Operating Segments or date of acquisition, if later.

118

C&C Group plcAnnual Report 20172. OPERATING COSTS

2017

2016

Before

Exceptional

Before

Exceptional

Raw material cost of goods sold/bought in 
finished goods
Inventory write-down/(recovered) (note 14)
Employee remuneration (note 3)
Direct brand marketing
Other operating, selling and administration 
costs
Depreciation (note 11)
Amortisation (note 12)
Net profit on disposal of property, plant & 
equipment
Research and development costs
Auditors remuneration
Impairment of intangible assets (note 12)
Revaluation/impairment of property, plant & 
machinery (note 11)
Operating lease rentals:
- land & buildings
- plant & machinery
- other

exceptional 

items

€m

274.4

2.9
65.7
28.2
64.0

14.7
0.3
(1.0)

0.1
0.9
-
-

5.2
1.1
8.0

items

(note 5)

€m

-

-
7.2
-
13.4

-
-
(2.9)

-
-
106.6
25.8

-
-
-

Total

€m

exceptional

items

€m

items

(note 5)

€m

Total

€m

274.4

335.7

-

335.7

2.9
72.9
28.2
77.4

14.7
0.3
(3.9)

0.1
0.9
106.6
25.8

5.2
1.1
8.0

3.8
85.2
34.6
 65.6

19.1
0.3
(0.2)

0.1 
0.9
-
-

5.8
1.0
7.5

-
14.5
-
7.9

-
-
-

-
-
-
16.0

-
-
-

3.8
99.7
34.6
 73.5

19.1
0.3
(0.2)

0.1
0.9
-
16.0

5.8
1.0
7.5

Total operating expenses

464.5

150.1

614.6

559.4

38.4

597.8

(a) Auditor remuneration: The remuneration of the Group’s statutory auditor, being the Irish firm of the principal auditor of the Group, 
KPMG, Chartered Accountants is as follows:-

Audit of the Group financial statements
Tax advisory services

Total

2017

€m

0.4
0.3

0.7

2016

€m

0.4
0.3

0.7

The audit fee for the audit of the financial statements of the Company was less than €0.1m in the current and prior financial year. Amounts 
paid to other KPMG offices in relation to subsidiary undertakings in the current financial year was €0.2m (2016: €0.2m).

119

Financial StatementsNotes forming part of the financial statements
(continued)

3. EMPLOYEE NUMBERS & REMUNERATION COSTS
The average number of persons employed by the Group (including executive Directors) during the year, analysed by category, was as 
follows:-

Sales & marketing
Production & distribution
Administration

Total

2017

2016

Number

Number

238
848
239

385
1,090
260

1,325

1,735

The actual number of persons employed by the Group as at 28 February 2017 was 1,201 (29 February 2016: 1,483).

The aggregate remuneration costs of these employees can be analysed as follows:-

Wages, salaries and other short-term employee benefits
Restructuring costs (note 5)
Social welfare costs
Retirement benefits – defined benefit schemes (note 21)
Retirement benefits – defined contribution schemes, including pension related expenses 
Equity settled share-based payments (note 4)
Cash settled share-based payments (note 4)
Partnership & matching share schemes (note 4)

Charged to the Income Statement

Actuarial (gain)/loss on retirement benefits recognised in Other Comprehensive Income (note 21)

Total employee benefits

Directors’ remuneration

Directors’ remuneration (note 26)

2017

€m

59.4
7.2
6.4
(3.6)
2.7
0.7
-
0.1

72.9

(3.6)

2016

€m

77.7
14.5
7.3
(4.5)
 4.1
0.5
(0.1)
0.2

99.7

5.1

69.3

104.8

2017

€’m

2016

€’m

3.6

3.6

In addition to the amounts disclosed above, during the year, a Group subsidiary paid fees for services to Joris Brams BVBA (a company 
wholly owned by Joris Brams and family) see further details disclosed in note 26 Related Party Transactions.  

120

C&C Group plcAnnual Report 20174. SHARE-BASED PAYMENTS
Equity settled awards
In April 2004, the Group established an equity settled Executive Share Option Scheme (ESOS 2004) under which options to purchase 
shares in C&C Group plc are granted to certain executive Directors and members of management. Under the terms of the scheme, 
the options were exercisable at the market price prevailing at the date of the grant of the option. Options have been granted under this 
scheme in each year between 2004 and 2015. A number of options granted under the scheme in FY2011 have vested but have not yet 
been exercised. In the current financial year options awarded in June 2014 were deemed to be not capable of achieving their performance 
targets and consequently they were deemed to have lapsed in accordance with IFRS 2 Share-Based Payment. Options granted in July 
2015 will be exercisable in July 2018 subject to meeting the following performance conditions. In addition to continued employment, 
the options are subject to meeting a specific performance target relating to growth in earnings per share (EPS). EPS is calculated using 
earnings per share before exceptional items, as disclosed in the financial statements of the Group, subject to any further adjustments 
approved by the Remuneration Committee. If adjusted EPS growth is 3% per annum over the performance period, 50% of the awards 
vest and if adjusted EPS growth is 6% per annum or more over the performance period (i.e. 3 years from date of grant), the award vests in 
full.  There will be straight-line vesting between both points and no reward for below threshold performance.  If after the relevant three year 
period (i.e. 3 years from date of grant) the performance target is not met, the options lapse.

In July 2015 a new Executive Share Option Scheme (ESOS 2015) was adopted following shareholder approval at the AGM. Options 
were granted in May 2016 under this new scheme. The vesting of the May 2016 awards, in addition to continuous employment, is based 
on compound annual growth in underlying EPS over the three year performance period FY2017-FY2019. If compound annual growth in 
underlying EPS over the performance period is 3% per annum then 50% of the awards vest. If the compound annual growth in underlying 
EPS over the performance period is 6% per annum then 100% of the awards vest. There is straight-line vesting between both points and 
no reward for below threshold performance. 

In April 2004, the Group established a Long-Term Incentive Plan (Part I) (LTIP 2004 (Part I)) under the terms of which options to 
purchase shares in C&C Group plc are granted at nominal cost to certain executive Directors and members of management. A number 
of options granted under the scheme in FY2012 have vested but have not yet been exercised. In the current financial year the options 
granted in June 2014 were deemed to be not capable of achieving their performance targets and consequently they were deemed to 
have lapsed in accordance with IFRS 2 Share-Based Payment. Options granted in July 2015 are subject to the following performance 
conditions: 
•  With regard to 25% of the award, a performance condition relating to total shareholder return (“TSR”) applies and achievement of a 
financial underpin as mentioned below. 30% of this part of the award vests if the Group’s TSR over a three year period equals the 
median TSR of a comparator group; 100% of this part of the award vests if the Group’s TSR over a three year period equals or exceeds 
the TSR of the upper quartile of the comparator group; for performance between the median and the upper quartile there is straight-line 
pro-rating between 30% and 100%. None of this part of the award vests if the Group’s TSR over a three year period is less than the 
median TSR of a comparator group. In respect of the TSR condition, a financial underpin applies; the growth in the Group’s earnings per 
share (EPS) over the three year period must be 4% or more per annum over the same period; alternatively the Remuneration Committee 
must be satisfied that the Group’s underlying financial performance warrants that level of vesting; otherwise the award lapses. EPS 
is calculated using earnings per share before exceptional items, as disclosed in the financial statements of the Group, subject to any 
further adjustments approved by the Remuneration Committee.

•  With regard to the remaining 75% of the award, a performance condition relating to growth in EPS applies. 30% of this part of the award 
vests if the Group’s aggregate EPS in a three year period achieves 4% per annum compound growth. 100% of this part of the award 
vests if the Group’s aggregate EPS in a three year period achieves 10% per annum compound growth. There is straight-line pro-rating 
between 30% and 100% vesting for performance between 4% and 10% per annum compound growth. None of this part of the award 
vests if the growth in the Group’s aggregate EPS in a three year period is less than 4% per annum.

In July 2015 a new Long-Term Incentive Plan (Part I) (LTIP 2015 (Part I)) was adopted following shareholder approval at the AGM. 
Options were granted in May 2016 and October 2016 under this new scheme. The awards are subject to the following three performance 
conditions:
•  33% of the award is subject to the performance condition that the average annual EPS growth is 3% in which case 25% of this element 

of the award would vest. If the average annual EPS growth is 8% then 100% of this element of the award would vest. 

•  33% of the award is subject to the performance condition that the Free Cash Flow Conversion ratio (‘FCF’) of the Group (excluding the 
impact of exceptional items) would be 65% conversion at which case 25% of this element of the award would vest. If the FCF was 75% 
then 100% of this element of the award would vest.  

•  33% of the award is subject to a Return on Capital Employed (‘ROCE’) target. If the ROCE is 9.3% then 25% of this element of the award 

would vest. If the ROCE was 10% then 100% of this element of the award would vest. 

121

Financial StatementsNotes forming part of the financial statements
(continued)

4. SHARE-BASED PAYMENTS (CONTINUED)
In all three components of the award above there is straight-line vesting between both points and no reward for below threshold 
performance.

If awards are made under both the ESOS 2015 and the LTIP 2015 (Part I) in respect of the same financial year the overall maximum award, 
other than in exceptional circumstances, will be capped at 250% of salary. In exceptional circumstances the maximum combined ESOS 
2015 and LTIP 2015 (Part I) award in respect of any financial year is 500% of salary.

In December 2008, the Group established a Joint Share Ownership Plan (JSOP) whereby certain executive Directors and members of 
management were eligible to participate in the Plan at the discretion of the Remuneration Committee. Under this plan, Interests in the form 
of a restricted Interest in ordinary shares in the Company were awarded to executive Directors and key members of senior management 
on payment upfront to the Company of an amount equal to 10% of the initial issue price of the shares on the acquisition of the Interest. 
The participants are also required to pay a further amount if the tax value of their Interest exceeds the price paid. When the further amount 
is paid, the Company compensates the participant for the obligation to pay this further amount by paying him an equivalent amount, which 
is, however, subject to income tax in the hands of the participant. 

The vesting of Interests granted were subject to the following conditions. All of the Interests were subject to a time and service vesting 
condition with one-third of the Interest in the shares vesting on each of the first, second and third anniversary of acquisition, subject 
to continued employment only. In addition, half of the Interests in the shares were subject to a pre-vesting share price target. In order 
to benefit from those Interests the Company’s share price must have been greater than €2.50 for 13,800,000 of the Interests initially 
awarded, and €4.00 for an additional 2,200,000 of the Interests initially awarded, for at least 20 days out of 40 consecutive dealing days 
during the five-year period commencing on the date of acquisition of the Interest. All the Interests have now vested or lapsed.  

When an Interest vests, the trustees may, at the request of the participant and on payment of the further amount, if relevant, transfer 
shares to the participant of equal value to the participant’s Interest or the shares may be sold by the trustees, who will account to the 
participant for the difference between the sale proceeds (less expenses) and the Hurdle Value (balancing 90% of the acquisition price on 
the acquisition of the Interest). 

In June 2010, the Group established a Recruitment and Retention Plan under the terms of which options to purchase shares in C&C 
Group plc at nominal cost are granted to certain members of management, excluding executive Directors. 

The performance conditions and/or other terms and conditions for awards granted under this plan are specifically approved by the Board 
of Directors at the time of each individual award, following a recommendation by the Remuneration Committee. 

In May 2012 and May 2013, awards of 1,036,255 and 252,672 respectively, were granted under the Recruitment and Retention Plan 
subject to continuous employment and the performance condition that the Company’s TSR must grow by not less than 25% between 
17 May 2012 and 16 May 2014 for the May 2012 awards and between 16 May 2013 and 15 May 2015 for the May 2013 awards. Awards 
would have vested in full if the growth in TSR was at least 50% over that period and the Remuneration Committee were satisfied that 
the extent to which the award vested was appropriate given the general financial performance of the Group over the performance 
period. Where TSR growth was between 25% and 50% the percentage of the award that vested was calculated on a straight-line basis 
between 25% and 100%. Options awarded in May 2012 were deemed to have only partially achieved their performance conditions and 
consequently 65% of the outstanding awards lapsed. Options granted in May 2013 were deemed to be not capable of achieving their 
performance conditions and consequently the outstanding awards have now lapsed in accordance with IFRS 2 Share-Based Payment.

In May 2014 awards of 823,233 were granted under the Recruitment and Retention Plan subject to continuous employment. Of these 
awards, 547,382 are subject to continued employment and the achievement of annual performance targets related to the business unit to 
which each recipient is aligned to. Options will vest in May 2017 on achievement of these conditions. Also in May 2014, an award of 92,111 
was made subject to continued employment only and this award vested in May 2016 and an award of 183,740 was also made subject to 
continued employment only to vest in May 2017. 

122

C&C Group plcAnnual Report 2017 
  
  
4. SHARE-BASED PAYMENTS (CONTINUED)
In July 2015, 74,956 awards were granted and 490,387 awards were granted in October 2015 under the Recruitment and Retention 
plan. Of the July 2015 awards, all are subject to continued employment and the achievement of annual performance targets related to 
the business unit to which each recipient is aligned to. On achievement of both conditions the awards granted will vest in June 2017. Of 
the October 2015 awards, all are subject to continued employment and the achievement of specific performance targets related to the 
business unit to which each recipient is aligned to and also specific performance targets related to the specific role of each recipient. Each 
award has its own vesting period ranging from May 2016 to October 2018. 

In the current financial year, 193,817 awards were granted in May 2016 under the Recruitment and Retention plan. All of these awards 
are subject to continued employment and the achievement of performance targets relating to the business unit to which each recipient is 
aligned to. Each award has its own vesting period ranging from October 2017 to October 2018. 

Obligations arising under the Restricted Share Award Scheme and the Recruitment and Retention Plan will be satisfied by the purchase 
of existing shares on the open market. On settlement, any difference between the amount included in the Share-based payment reserve 
account and the cash paid to purchase the shares is recognised in retained income via the Statement of Changes in Equity.

In November 2011, the Group set up Partnership and Matching Share Schemes for all ROI and UK based employees of the Group 
under the approved profit sharing schemes referred to below. Under these schemes, employees can invest in shares in C&C Group plc 
(partnership shares) that will be matched on a 1:1 basis by the Company (“matching shares”) subject to Revenue approved limits. Both 
the partnership and matching shares are held on behalf of the employee by the Scheme trustee, Capita Corporate Trustees Limited. The 
shares are purchased on the open market on a monthly basis at the market price prevailing at the date of purchase with any remaining 
cash amounts carried forward and used in the next share purchase. The shares are held in trust for the participating employee, who 
has full voting rights and dividend entitlements on both partnership and matching shares. Matching shares may be forfeited and/or tax 
penalties may apply if the employee leaves the Group or removes their partnership shares within the Revenue-stipulated vesting period. 
The Revenue stipulated vesting period for matching shares awarded under the ROI scheme is three years and under the UK scheme is 
five years. 

The Group held 227,275 matching shares (454,550 partnership and matching) in trust at 28 February 2017 (2016: 298,202 matching 
shares (596,404 partnership and matching shares held)). 

Cash-settled awards
In December 2012, the Group granted 150,786 cash-settled awards on terms equivalent to the rules of the Recruitment and Retention 
Plan. The awards were subject to continued employment and performance conditions linked to the achievement of annual performance 
targets with respect to the business unit to which the participant is aligned to. The operating profit targets were deemed not to have been 
achieved however and consequently the awards have now lapsed in accordance with IFRS 2 Share-Based Payment.  

In July 2013, the Group granted 28,279 cash-settled awards on terms equivalent to the rules of the Recruitment and Retention Plan but 
subject to a time and service vesting condition only. The awards vested in July 2016.

In May 2014, the Group granted 16,723 cash-settled awards on terms equivalent to the rules of the Recruitment and Retention Plan. The 
awards are subject to continued employment and performance conditions linked to the achievement of performance targets with respect 
to the business unit to which the participant is aligned to. These awards will vest in May 2017 on the achievement of these conditions.

Award valuation
The fair values assigned to the ESOS options granted were computed in accordance with a Black Scholes valuation methodology; the fair 
value of options awarded under the LTIP (Part I) and Recruitment and Retention Plan were computed in accordance with the stochastic 
model for the TSR element and the Black Scholes model for the EPS element; and the fair value of the Interests awarded under the JSOP 
and the Restricted Share Award Plan were computed using a Monte Carlo simulation model. 

As per IFRS 2 Share-based Payment, market based vesting conditions, such as the LTIP (Part I) and Recruitment and Retention Plan 
TSR condition and the share price target conditions in the JSOP and the Restricted Share Award Plan, have been taken into account in 
establishing the fair value of equity instruments granted. Non-market or performance related conditions were not taken into account in 
establishing the fair value of equity instruments granted, instead these non-market vesting conditions are taken into account by adjusting 
the number of equity instruments included in the measurement of the transaction amount so that, ultimately the amount recognised 
for time and services received as consideration for the equity instruments granted is based on the number of equity instruments that 
eventually vest, unless the failure to vest is due to failure to meet a market condition.

123

Financial Statements 
 
Notes forming part of the financial statements
(continued)

4. SHARE-BASED PAYMENTS (CONTINUED)
The main assumptions used in the valuations for equity settled share-based payment awards were as follows:-

LTIP (Part I)

Recruitment

LTIP (Part I)

ESOS

Recruitment

Recruitment

LTIP (Part I)

options

& Retention

granted

Plan

options

granted

options

& Retention

& Retention

granted

Plan

Plan

options

granted

ESOS

options

granted

Oct 2016

May 2016

May 2016

May 2016

October 2015

July 2015

July 2015

July 2015

Fair value at date of grant

€3.48

Exercise price
Risk free interest rate

Expected volatility

Expected term until 
exercise
Dividend yield

-
-

-

3 years

-

€3.71 - 
€3.84
-
0.33%-
0.44% 
21.53%-
23.5%
1.5 - 
2.5years
3.38%

€4.041

€0.4245 €3.27-€3.53

€3.159 

-
-

-

€4.18
0.5%

23.68%

-
-

-

-
-

-

€1.7131 - 
€3.435
-
-

€0.4904 

€3.483
1.46%

-

23.77%

3 years

3 years

0.6-3 years

2.5 years

3 years

5 years

-

3.38%

3.19%

3.35%

-

3.35%

Expected volatility is calculated by reference to historic share price movements prior to the date of grant over a period of time 
commensurate with the expected term until exercise. The dividends which would be paid on a share reduces the fair value of an award 
since, in not owning the underlying shares, a recipient does not receive the dividend income on these shares. For LTIP (Part I) awards, the 
participants are entitled to receive dividends, and therefore the dividend yield has been set to zero to reflect this. 

The main assumptions used in the valuations of cash-settled share-based payment awards were as follows:-

Fair value at date of grant
Exercise price

Main assumptions used in determining the fair value at date of grant:
Expected term until exercise
Dividend yield

Granted

May 
2014

€4.04
-

3 years
2.31%

124

C&C Group plcAnnual Report 2017Executive Share Option Scheme 
(ESOS 2004)
26 May 2010
21 July 2010
27 June 2014
2 July 2015

Executive Share Option Scheme 
(ESOS 2015)
12 May 2016

Long-Term Incentive Plan 2004      
(Part I)
29 February 2012 
27 June 2014
2 July 2015

4. SHARE-BASED PAYMENTS (CONTINUED)
Details of the share entitlements and share options granted under these schemes together with the share option expense are as follows:-

Number of

 Number

options/ outstanding

Market

equity

at 28

value at

Fair value

Expense / (income) in

Grant date

Vesting

Interests

February

period

granted

2017

Grant

price

€

3.21
3.32
4.621
3.48

date of

at date

Income Statement

Grant

of grant

€

€ 

2017

€m

2016

€m

3.21
3.32
4.56
3.48

1.21
1.16
1.01
0.4904

-
-
-
(0.1)

-
-
(0.1)
0.1

3 years
803,900
3 years 2,944,400
527,151
3 years
768,495
3 years

374,600
369,700
527,151
768,495

3 years

593,700

593,700

4.18

4.041

0.4245

0.1

-

3 years
3 years
3 years

328,448
539,894
558,266

49,431
539,894
558,266

3.61
4.56
3.48

1.84-3.46
2.53-4.56
1.71-3.44

-
-
(0.4)

-
(0.4)
0.4

-
-
-

-
-

Long-Term Incentive Plan 2015 (Part I)
12 May 2016
28 Oct 2016

3 years
3 years

395,800
41,389

395,800
41,389

4.041
3.48

4.041
3.48

0.4
-

Joint Share Ownership Plan (JSOP)
18 December 2008 
03 June 2009 
17 December 2009 

Recruitment & Retention Plan
17 May 2012
16 May 2013
21 May 2014
2 July 2015
30 October 2015
12 May 2016

Cash-settled awards
21 December 2012
21 May 2014

Partnership and Matching Share Schemes

* Includes both partnership and matching shares.

-
1-3 years 12,800,000
1-3 years 1,000,000 1,000,000
250,000
1-3 years 2,200,000

1.15
1.15
2.47

1.315
2.32
2.76

0.16-0.21
1.01-1.09
0.11-0.16

2-3 years 1,036,255
252,672
2-3 years
823,233
1-3 years
74,956
0.6-3 years
490,387
2 years
193,817
1.5-2.5years

49,953
-
233,757
-
84,274
193,817
26,372,763 6,030,227

1-3 years
3 years

150,786
16,723
167,509

-
16,723
16,723

454,550*

-
-
-
-
-
-

-
-

3.525
4.76
4.34
3.435
3.60
4.041

0.58-0.59
0.96
1.91-4.19
3.16
3.27-3.53
3.71-3.84

4.52
4.34

4.24
4.04

-
-
-

-
-
-
0.1
0.2
0.4
0.7

-
-
-

0.1

-
-

-
-
-

-
(0.2)
0.5
0.1
0.1
-
0.5

(0.1)
-
(0.1)

0.2 

125

Financial Statements 
 
Notes forming part of the financial statements
(continued)

4. SHARE-BASED PAYMENTS (CONTINUED)
The amount charged to the Income Statement includes a credit of €0.8m (2016: €0.7m), being the reversal of previously expensed charges 
on equity settled option schemes where the non-market performance conditions were deemed no longer likely to be achieved.

A summary of activity under the Group’s equity settled share option schemes and JSOP together with the weighted average exercise 
price of the share options is as follows:-

Outstanding at beginning of year
Granted
Exercised
Forfeited/lapsed

2017

2016

Weighted

Number of

average

Number of

options/

equity

Interests

12,110,887
1,224,706
(6,499,177)
(806,189)

exercise

price

€

1.38
2.03
1.07
0.76

options/

equity

Interests

12,473,849
1,892,104
(260,732)
(1,994,334)

Outstanding at end of year

6,030,227

1.93

12,110,887

Weighted

average

exercise

price

€

1.33
1.41
1.76
1.03

1.38

The aggregate number of share options/equity Interests exercisable at 28 February 2017 was 2,093,685 (2016: 8,421,621).

The unvested share options/equity Interests outstanding at 28 February 2017 have a weighted average vesting period outstanding of 1.2 
years (2016: 1.5 years). The weighted average contractual life of vested and unvested share options/equity Interests is 2.7 years (2016: 2.0 
years). 

The weighted average market share price at date of exercise of all share options/equity Interests exercised during the year was €3.73 
(2016: €3.69); the average share price for the year was €3.76 (2016: €3.63); and the market share price as at 28 February 2017 was €3.87 
(29 February 2016: €3.45).

126

C&C Group plcAnnual Report 2017  
5. EXCEPTIONAL ITEMS

Operating costs
Impairment of intangible asset
Restructuring costs
Revaluation/impairment of property, plant & equipment
Onerous lease
Acquisition related expenditure
Net profit on disposal of property, plant & equipment 
Integration costs 
Other 

Foreign currency reclassified on deemed disposal of equity accounted investee 

Total loss before tax
Income tax credit

Total loss after tax

2017

Total

€m

106.6
12.7
25.8
7.0
0.9
(2.9)
-
-
150.1

-

150.1
(3.0)

147.1

2016

Total

€m

-
18.2
16.0
-
0.7
-
3.0
0.5
38.4

 (0.1)

38.3
(4.9)

33.4

(a) Impairment of intangible asset
To ensure that goodwill and brands considered to have an indefinite useful economic life are not carried at above their recoverable 
amount, impairment reviews are performed annually or more frequently if there is an indication that their carrying amount(s) may not be 
recoverable, comparing the carrying value of the assets with their recoverable amount using value-in-use computations. In the current 
financial year, as a result of such a review, the Group impaired the value of its intangible assets with respect to the Group’s North American 
business segment by €106.6m as outlined in more detail in note 12.

(b)  Restructuring costs
Restructuring costs of €12.7m were incurred in the current financial year (2016: €18.2m). These restructuring costs comprised of 
severance costs of €7.2m (2016: €14.5m) primarily arising from the Group’s previously announced consolidation of its production sites in 
Borrisoleigh and Shepton Mallet into the Group’s manufacturing site in Clonmel and the consequential reduction in staff numbers as a 
result of this consolidation and other smaller reorganisation programmes during the year across the Group. Other costs of €5.5m (2016: 
€3.7m) are directly associated with the restructure of the Group’s production sites and included costs from the closure of the Group’s 
operations in Borrisoleigh and Shepton Mallet until their final disposal and other costs directly associated with the closures. 

(c) Revaluation/impairment of property, plant & equipment
Property (comprising land and buildings) and plant & machinery are valued at fair value on the Balance Sheet and reviewed for impairment 
on an annual basis. 

During the current financial year, the Group engaged external valuers, Lawrence K. Martin, MAI, Certified General Real Estate Appraiser - 
Martin Appraisal Services, Inc. to value the land and buildings at the Group’s Vermont site and John Coto, Certified Machine & Equipment 
Appraiser, Alliance Machinery & Equipment Appraisals to value the plant and machinery at the Group’s Vermont site. Using the valuation 
methodologies as outlined in note 11, this resulted in a revaluation loss of €17.7m with respect to the land and buildings and a revaluation 
loss of €5.1m with respect to the plant and machinery which was accounted for in the Income Statement. Also during the current 
financial year the Group took the decision to market value some of our assets at Borrisoleigh, Ireland, which resulted in the booking of an 
impairment charge of €1.5m and we took a decision to impair an element of the Group’s IT system by €1.5m post the closure of Shepton 
Mallet.

127

Financial StatementsNotes forming part of the financial statements
(continued)

5. EXCEPTIONAL ITEMS (CONTINUED)
During the prior financial year, the Group engaged external valuers Timothy Smith, BSc MRICS, RICS Registered Valuer and Daniel 
Tompkinson BSc MRICS RICS Registered Valuer - Gerald Eve LLP to value the land and buildings at the Shepton Mallet site; Derek Elston 
FRCIS RICS Registered Valuer - Elston Sutton Industrial Appraisal Limited to value the plant and equipment at the Shepton Mallet site; 
Ronan Diamond RICS Registered Valuer (VRS) BSc (Hons) Dip MSCSI MRICS and Brian Gilson RICS Registered Valuer (VRS) Dip Prop 
Inv MSCSI MRICS FCI Arb - Lisney to value the freehold property at the Borrisoleigh site; and Don Meghen - Lisney to value the plant & 
machinery at Borrisoleigh. This resulted in a revaluation loss of €16.0m accounted for in the Income Statement. 

(d) Onerous lease
During the current financial year the Group reviewed the carrying value of its onerous lease provision to take into account the latest 
estimate of associated costs less economic value with regard to the two pre-existing onerous leases up until their final disposal. The 
discount rate applied to the liability was also re-assessed. This resulted in an increase in the provision of €6.8m. This element of the 
onerous lease provision relates to two onerous leases in relation to warehousing facilities acquired as part of the acquisition of the 
Gaymers cider business in 2010. These onerous leases will expire in 2017 and 2026 respectively.

The Group also recognised an onerous lease with regard to a surplus facility at its US business of €0.2m in the current financial year. This 
lease will expire in 2018.

(e) Acquisition related expenditure
In the current financial year the Group incurred professional fees of €0.9m (2016:€0.7m) associated with the assessment and consideration 
of strategic opportunities by the Group during the year.

(f) Net profit on disposal of property, plant & equipment
In the current financial year the Group disposed of land & buildings and plant & machinery which were surplus to requirements arising from 
the Group’s consolidation of its production facilities realising a net profit of €2.9m.

(g) Integration costs 
During the prior financial year the Group incurred costs of €3.0m primarily in relation to the continued integration of the previously acquired 
Wallaces Express with the Group’s existing Scottish business. 

(h) Other
During the prior financial year the Group incurred costs of €0.5m in relation to a one-off shortage in a key process gas. The business was 
forced to limit production for a period and incur additional costs in sourcing gas due to a plant failure at its key supplier. 

(i) Foreign currency reclassified on deemed disposal of equity accounted investee
In the prior financial year, on 3 August 2015, the Group acquired the remaining equity share capital of Thistle Pub Company Limited. This 
purchase followed the acquisition of an initial stake in the business in November 2012. Under IAS 28 Investments in Associates and Joint 
Ventures this necessitated the deemed disposal of the Group’s initial investment which was classified as an equity accounted investee and 
the recognition of the acquisition of control of the business under IFRS 3 Business Combinations. The Group recognised a cumulative gain 
of €0.1m in the foreign currency reserve from date of initial investment which was recycled to the Income Statement following the deemed 
disposal.

128

C&C Group plcAnnual Report 2017 
6. FINANCE INCOME AND EXPENSE

Recognised in Income Statement
Finance income:
Interest income

Total finance income

Finance expense:
Interest expense
Other finance expense
Unwinding of discount on provisions 

Total finance expense

Net finance expense

Recognised directly in Other Comprehensive Income
Foreign currency translation differences arising on the net investment in foreign operations
Foreign currency reserve recycled to Income Statement on deemed disposal of equity accounted investee

Net expense recognised directly in Other Comprehensive Income

7. INCOME TAX 
(a) Analysis of charge in year recognised in the Income Statement

Current tax: 
Irish corporation tax
Foreign corporation tax
Adjustment in respect of previous years

Deferred tax: 
Irish 
Foreign
Adjustment in respect of previous years

Total income tax expense recognised in Income Statement

Relating to continuing operations
- continuing operations before exceptional items
- continuing operations exceptional items 

Total

2017

€m

(0.1)

(0.1)

6.5
0.6
0.8

7.9

7.8

2017

€m

(17.8)
-

(17.8)

2017 

€m

3.2
6.1
(0.9)

8.4

0.5
0.5
0.6

1.6

10.0

13.0
(3.0)

10.0

2016

€m

(0.2)

(0.2)

7.6
0.4
0.8

8.8

8.6

2016

€m

(20.9)
(0.1)

(21.0)

2016

€m

1.7
6.9
(0.1)

8.5

1.4
(1.0)
-

0.4

8.9

13.8
(4.9)

8.9

129

Financial Statements 
 
Notes forming part of the financial statements
(continued)

7. INCOME TAX  (CONTINUED)
The tax assessed for the year is different from that calculated at the standard rate of corporation tax in the Republic of Ireland, as 
explained below.

(Loss)/profit before tax 
Less: Group’s share of equity accounted investees’ profit after tax
Adjusted (loss)/profit before tax
Tax at standard rate of corporation tax in the Republic of Ireland of 12.5%

Actual tax charge is affected by the following:
Expenses not deductible for tax purposes
Adjustments in respect of prior years
Income taxed at rates other than the standard rate of tax 
Other differences
Non-recognition of deferred tax assets 

Total income tax 

(b) Deferred tax recognised directly in Other Comprehensive Income 

Deferred tax arising on movement in retirement benefits

2017

€m

(62.9)
-
(62.9)
(7.9)

16.7
(0.3)
(0.5)
1.0
1.0

10.0

2017

€m

0.4

2016

€m

 56.3
(0.1)
56.2
7.0

0.7
(0.1)
(0.7)
0.4
1.6

8.9

2016

€m

(0.6)

(c) Factors that may affect future charges
Future income tax charges may be impacted by changes to the corporation tax rates and/or changes to corporation tax legislation in force 
in the jurisdictions in which the Group operates.  

130

C&C Group plcAnnual Report 20178. DIVIDENDS 

Dividends paid:
Final: paid 8.92c per ordinary share in July 2016 (2016: 7.0c paid in July 2015)
Interim: paid 4.96c per ordinary share in December 2016 (2016: 4.73c paid in December 2015)

Total equity dividends

Settled as follows:
Paid in cash
Scrip dividend

2017

€m

27.7
15.3

43.0

34.9
8.1

43.0

2016

€m

23.6
16.0

39.6

34.8
4.8

39.6

The Directors have proposed a final dividend of 9.37 cent per share (2016: 8.92 cent), to ordinary shareholders registered at the close of 
business on 26 May 2017, which is subject to shareholder approval at the Annual General Meeting, giving a proposed total dividend for the 
year of 14.33 cent per share (2016: 13.65 cent). Using the number of shares in issue at 28 February 2017 and excluding those shares for 
which it is assumed that the right to dividend will be waived, this would equate to a distribution of €29.5m.

Total dividends of 13.88 cent per ordinary share were recognised as a deduction from the retained income reserve in the year ended 28 
February 2017 (2016: 11.73 cent). 

Final dividends on ordinary shares are recognised as a liability in the financial statements only after they have been approved at an Annual 
General Meeting of the Company. Interim dividends on ordinary shares are recognised when they are paid.

9. EARNINGS PER ORDINARY SHARE
Denominator computations

Number of shares at beginning of year 
Shares issued in lieu of dividend
Shares issued in respect of options exercised
Share repurchased and subsequently cancelled

Number of shares at end of year

Weighted average number of ordinary shares (basic)*
Adjustment for the effect of conversion of options

2017

2016

Number 

Number

‘000

‘000

329,158
2,209
318
(6,139)

348,547
1,312
146
(20,847)

325,546

329,158

310,431
995

329,044
5,316

Weighted average number of ordinary shares, including options (diluted)

311,426

334,360

* Excludes 11.9m treasury shares (2016: 16.4m).

131

Financial Statements 
 
Notes forming part of the financial statements
(continued)

9. EARNINGS PER ORDINARY SHARE (CONTINUED)
Profit attributable to ordinary shareholders

Earnings as reported
Adjustment for exceptional items, net of tax (note 5)

Earnings as adjusted for exceptional items, net of tax

Basic earnings per share

Basic earnings per share 
Adjusted basic earnings per share 

Diluted earnings per share
Diluted earnings per share 
Adjusted diluted earnings per share 

2017

€m

(72.9)
147.1

74.2

2016

€m

47.4
33.4

80.8

Cent

Cent

(23.5)
23.9

(23.5)*
23.8

14.4
24.6

14.2
24.2

* Due to the reported loss for the year the basic and adjusted earnings per share are the same.

Basic earnings per share is calculated by dividing the profit attributable to the ordinary shareholders by the weighted average number 
of ordinary shares in issue during the year, excluding ordinary shares purchased/issued by the Company and accounted for as treasury 
shares (at 28 February 2017: 11.9m shares; at 29 February 2016: 16.4m shares). 

Diluted earnings per share is calculated by adjusting the weighted average number of ordinary shares outstanding to assume conversion 
of all potential dilutive ordinary shares. The average market value of the Company’s shares for purposes of calculating the dilutive effect of 
share options was based on quoted market prices for the period of the year that the options were outstanding.

Employee share awards (excluding awards which were granted under plans where the rules stipulate that obligations must be satisfied by 
the purchase of existing shares (note 4)), which are performance-based are treated as contingently issuable shares because their issue 
is contingent upon satisfaction of specified performance conditions in addition to the passage of time and continuous employment. In 
accordance with IAS 33 Earnings per Share, these contingently issuable shares are excluded from the computation of diluted earnings per 
share where the vesting conditions would not have been satisfied as at the end of the reporting period (3,424,695 at 28 February 2017 and 
2,244,908 at 29 February 2016). If dilutive other contingently issuable ordinary shares are included in diluted EPS based on the number of 
shares that would be issuable if the end of the reporting period was the end of the contingency period.

10. BUSINESS COMBINATIONS
Acquisition of businesses
During the prior financial year, on 3 August 2015, the Group announced the acquisition of the remaining equity share capital of Thistle 
Pub Company Limited. This purchase followed the acquisition of an initial stake in the business in November 2012. As outlined in further 
detail in note 13, under IAS 28 Investments in Associates and Joint Ventures this necessitated the deemed disposal of the Group’s initial 
investment which was classified as an equity accounted investee and the recognition of the acquisition of control of the business under 
IFRS 3 Business Combinations.

132

C&C Group plcAnnual Report 2017 
10. BUSINESS COMBINATIONS (CONTINUED)
The book values of the assets and liabilities acquired, together with the fair value adjustments made to those carrying values, were as 
follows:-

Thistle Pub Company Limited - year ended 29 February 2016

Property, plant & equipment
Inventories
Trade & other receivables 
Trade & other payables
Interest bearing loans & borrowings

Net identifiable assets and liabilities acquired

Satisfied by:
Cash consideration (paid in prior financial year)

Initial value

Adjustment to 
initial

assigned

fair value

€m

€m

6.2
0.1
0.2
(3.6)
(2.4)

0.5

-
-
(0.2)
(0.2)
-

(0.4)

Revised fair

value

 €m

6.2
0.1
-
(3.8)
(2.4)

0.1

0.1

Post acquisition impact
The post acquisition impact of the Thistle Pub Company Limited acquisition completed during the prior financial year on Group operating 
profit for the prior financial year was as follows:-

Revenue
Excise duties
Net revenue
Operating costs
Operating profit
Finance expense
Profit before tax
Income tax expense

Result from acquired business

2016

€m

2.9
-
2.9
(2.5)
0.4
(0.2)
0.2
-

0.2

The Thistle Pub Company business was acquired on 3 August 2015. The business made a profit of €0.2m in the period since acquisition 
to 29 February 2016. The revenue, net revenue and operating profit of the Group for the financial year ended 29 February 2016 determined 
in accordance with IFRS as though the acquisitions effected during that year had been at the beginning of that year would therefore not 
have been materially different from that reported.

All intra group balances, transactions, income and expenses are eliminated on consolidation in accordance with IFRS 10 Consolidated 
Financial Statements.

Also in the prior financial year the Group paid €3.2m with respect to Green Light Brands which the Group had acquired in FY2015.

Acquisition of equity accounted investees
Details of the Group’s investments in equity accounted investees in the current and prior financial year are outlined in note 13.

133

Financial StatementsNotes forming part of the financial statements
(continued)

11. PROPERTY, PLANT & EQUIPMENT 

Group
Cost or valuation
At 1 March 2015
Translation adjustment
Additions
Disposals
Revaluation/impairment of property, plant & equipment
Acquisition of business Thistle Pub Company (note 10)

Freehold

land &

Plant &

Motor

vehicles

& other

buildings

machinery

equipment

€m

€m

 €m

121.2
(4.4)
0.4
-
(6.9)
5.1

211.4
(7.0)
4.0
-
(9.1)
1.1

73.5
(4.1)
4.4
(2.2)
-
-

Total

€m

406.1
(15.5)
8.8
(2.2)
(16.0)
6.2

At 29 February 2016

115.4

200.4

71.6

387.4

Translation adjustment
Additions
Disposals
Revaluation/impairment of property, plant & equipment

At 28 February 2017

Depreciation
At 1 March 2015
Translation adjustment
Disposals
Charge for the year

At 29 February 2016

Translation adjustment
Disposals
Charge for the year

At 28 February 2017

Net book value
At 28 February 2017

At 29 February 2016

Classified within:

Non-current assets: Property, plant and equipment
Current assets: Assets held for resale 

(3.0)
0.1
(11.5)
(18.2)

(5.1)
19.3
(22.5)
(6.1)

(3.8)
6.4
(2.0)
(1.5)

(11.9)
25.8
(36.0)
(25.8)

82.8

186.0

70.7

339.5

12.9
(0.6)
-
2.1

14.4

(0.6)
(2.7)
1.6

122.7
(3.9)
-
10.3

51.6
(2.8)
(1.9)
6.7

187.2
(7.3)
(1.9)
19.1

129.1

53.6

197.1

(2.7)
(8.1)
7.5

(3.0)
(1.4)
5.6

(6.3)
(12.2)
14.7

12.7

125.8

54.8

193.3

70.1

101.0

60.2

15.9

146.2

71.3

18.0

190.3

2017

2016

144.5
1.7
146.2

180.0
10.3
190.3

No depreciation is charged on freehold land which had a book value of €12.9m at 28 February 2017 (29 February 2016: €16.2m). 

134

C&C Group plcAnnual Report 201711. PROPERTY, PLANT & EQUIPMENT (CONTINUED)
Valuation of freehold land, buildings and plant & machinery - 28 February 2017
In the current financial year, the Group engaged the following external valuers to value the Group’s land & buildings and plant & machinery 
at Exchange street, Middlebury, Vermont, U.S.A.;
•  Lawerence K. Martin, MAI, Certified General Real Estate Appraiser - Martin Appraisal Services, Inc. to value the land and buildings, and;
•  John Coto, Certified Machinery/Equipment Appraiser, Alliance Machinery & Equipment Appraisals, to value the Plant & Machinery.

The “Appraisal” reports were completed in conformance with the Uniform Standards of Professional Appraisal Practice (USPAP). 

The result of the external valuations as at 28 February 2017, was a revaluation loss with respect to the Group’s land and buildings of 
€17.7m and a revaluation loss with respect to the Group’s plant and machinery of €5.1m. Both were recognised as an expense to the 
Income Statement as there was no previously recognised gain in the revaluation reserve against which to offset.

In addition the Group impaired an element of its IT equipment that became redundant as a consequence of the rationalization of the 
Group’s manufacturing footprint resulting in an impairment of €1.5m and the Group also took the decision to market value some of our 
assets in Ireland resulting in an impairment of €1.5m.

For all other freehold land & buildings and plant & machinery assets held by the Group an internal valuation was completed by the 
Directors as at 28 February 2017. As part of their valuation assessment, the Directors considered the following factors and their impact in 
determining year end valuation of the Group’s property, plant & equipment:-
•  market fluctuations of land and industrial property prices since the date of the last external valuation,
•  fluctuations driven by market commodity prices, of the gross replacement cost of property, plant & machinery,
•  projected asset utilisation rates based on FY2018 budgeted/forecasted production volumes, 
•  changes to functional and physical obsolescence of plant & machinery beyond that which would normally be expected, and continued 

appropriateness of the assumed useful lives of property, plant & machinery.

Having considered the above variables, the Directors estimate that the changes arising from market fluctuations and anticipated utilisation 
rates would not result in a material change to the valuation of the carrying value of these items of property, plant & equipment and hence 
no adjustment to their carrying value was deemed necessary.

Also in the current financial year, the Group disposed of assets which had a previously recognised revaluation gain in the revaluation 
reserve of €2.1m. The loss on disposal in the current financial year was offset in the first instance again this previously recognised 
revaluation gain and the remaining loss was booked in operating profit. 

Valuation of freehold land, buildings and plant & machinery - 29 February 2016 
In the prior financial year, the Group engaged the following external valuers to value the land & buildings and plant & machinery at the 
Group’s facilities in Shepton Mallet, UK and Borrisoleigh, Ireland; 
•  Timothy Smith, BSc MRICS, RICS Registered Valuer and Daniel Tompkinson BSc MRICS RICS Registered Valuer - Gerald Eve LLP to 

value the land and buildings at the Shepton Mallet site; 

•  Derek Elston FRCIS RICS Registered Valuer - Elston Sutton Industrial Appraisal Limited to value the plant and equipment at the Shepton 

Mallet site;

•  Ronan Diamond RICS Registered Valuer (VRS) BSc (Hons) Dip MSCSI MRICS and Brian Gilson RICS Registered Valuer (VRS) Dip Prop 

Inv MSCSI MRICS FCI Arb - Lisney to value the freehold property at the Borrisoleigh site; and

•  Don Meghen - Lisney to value the plant & machinery at Borrisoleigh. 

135

Financial StatementsNotes forming part of the financial statements
(continued)

11. PROPERTY, PLANT & EQUIPMENT (CONTINUED)
These valuations were in accordance with the requirements of the RICS Valuation - Professional Standards, January 2014 edition and the 
International Valuation Standards.

The Fair Value of operational land & buildings and plant & machinery in Shepton Mallet was based on the Depreciated Replacement Cost 
approach in light of the lack of comparative market transactions and on the market approach for the non-operational land & buildings and 
plant & machinery. The valuation of the land & buildings and plant & machinery in Borrisoleigh was on the basis of market value. Market 
value is defined as ‘the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market 
participants at the measurement date’. The market approach was considered to be the most appropriate valuation approach for the non-
operational assets in Shepton Mallet, and the assets held in Borrisoleigh, as the Group has announced consolidation of its production 
sites in Borrisoleigh and Shepton Mallet into the Group’s manufacturing site in Clonmel. 

In view of the specialised nature of Shepton Mallet operational land & buildings and plant & machinery, a Depreciated Replacement 
Cost approach was used to assess as Fair Value. IAS 16 Property, Plant and Equipment prescribes that where there is no market based 
evidence of Fair Value because of the specialist nature of the item of property, plant and equipment and the item is rarely sold, except as 
part of a continuing business, an entity may need to estimate Fair Value using an income or a Depreciated Replacement Cost approach to 
valuation. 

The result of these external valuations, as at 29 February 2016, was a decrease in the value of land and buildings of €6.9m which was 
expensed to the Income Statement as there was no previously recognised gain in the revaluation reserve against which to offset. The 
value of plant and machinery decreased by €9.1m as a result of this valuation which was expensed to the Income Statement as there was 
no previously recognised gain in the revaluation reserve against which to offset. 

On the acquisition of Thistle Pub Company the valuation of the land and buildings was on the basis of market value. In April 2016, land and 
buildings were disposed of for a value consistent with their carrying value as at 29 February 2016. 

For all other freehold land & buildings and plant & machinery assets held by the Group an internal valuation was completed by the 
Directors as at 29 February 2016 and no adjustment to their carrying value was deemed necessary as a result of this internal valuation.

Useful Lives
The following useful lives were attributed to the assets:-

Asset category

Tanks
Process equipment 
Bottling & packaging equipment
Process automation
Buildings 

Useful life

30 - 35 years
20 years
15 - 20 years
10 years
50 years

Net book value
Carrying value at 28 February 2017 post revaluation
Carrying value at 28 February 2017 pre revaluation
Loss on revaluation

Classified within:
Income Statement

136

Land & 

Plant & Motor vehicles & 

buildings

machinery

other equipment

€m

 €m

 €m

70.1
88.3
(18.2)

60.2
66.3
(6.1)

15.9
17.4
(1.5)

Total

€m

146.2
172.0
(25.8)

(18.2)

(6.1)

(1.5)

(25.8)

C&C Group plcAnnual Report 2017 
11. PROPERTY, PLANT & EQUIPMENT (CONTINUED)

Net book value
Carrying value at 29 February 2016 post revaluation

Carrying value at 29 February 2016 pre revaluation
Loss on revaluation

Classified within:
Income Statement

Land & 

Plant & Motor vehicles & 

buildings

machinery

other equipment

€m

 €m

 €m

101.0

107.9
(6.9)

71.3

80.4
(9.1)

18.0

18.0
-

Total

€m

190.3

206.3
(16.0)

(6.9)

(9.1)

(16.0)

Fair value hierarchy
The valuations of land & buildings and plant & machinery are derived using data from sources which are not widely available to the public 
and involve a degree of judgement. For these reasons, the valuations of the Group’s land & buildings and plant & machinery are classified 
as ‘Level 3’ as defined by IFRS 13 Fair Value Measurement, and as illustrated below:

Recurring measurements
Freehold land & buildings measured at market value
Freehold land & buildings measured at depreciated replacement cost
Plant & machinery 

At 28 February 2017

Carrying amount

Quoted prices 
Level 1

Significant 
observable 
Level 2

Significant 
unobservable 
Level 3

€m

€m

€m

€m

39.9
30.2
60.2

130.3

-
-
-

-

-
-
-

-

39.9
30.2
60.2

130.3

Measurement techniques
The Group used the following techniques to determine the fair value measurements categorised in Level 3:
•  Land & buildings in Ireland, US, Wallaces Express and Portugal and plant & machinery located in Portugal and Borrisoleigh, and all 

assets held for resale, are valued using a market value approach. The market value is the price that would be received to sell an asset or 
paid to transfer a liability in an orderly transaction between market participants at the measurement date.

•  Land & buildings and plant & machinery in the UK, and plant & machinery located in Ireland and the US have been valued using 
the depreciated replacement cost approach. Depreciated replacement cost is assessed, firstly, by the identification of the gross 
replacement cost for each class of asset at each of the Group’s plants. A depreciation factor derived from both the physical and 
functional obsolescence of each class of asset, taking into account estimated residual values at the end of the life of each class of 
asset, is then applied to the gross replacement cost to determine the net replacement cost. An economic obsolescence factor, which is 
derived based on current and anticipated capacity or utilisation of each plant and machinery asset, at each of the Group’s plants, as a 
function of total available production capacity, is applied to determine the depreciated replacement cost.

137

Financial StatementsNotes forming part of the financial statements
(continued)

11. PROPERTY, PLANT & EQUIPMENT (CONTINUED)
Unobservable inputs
The significant unobservable inputs used in the market value measurement of land and buildings is as follows:

Valuation technique

Significant unobservable inputs

Range of unobservable inputs - 
Land (‘000)

Range of unobservable inputs 
- Buildings

Relationship of unobservable 
inputs to fair value

Comparable market 
transactions

Price per square foot/acre

The higher the price per 
square foot/acre, the 
higher the fair value.

Republic of Ireland

€13 – €29 per hectare

United States
United Kingdom

$25 – $70 per acre
£300 to £350 per acre

€47 – €257 per square 
meter
$7– $50 per square foot
£10 to £65 per square foot

The significant unobservable inputs used in the depreciated cost measurement of land & buildings and plant & machinery are as follows:-

Gross replacement cost 
adjustment

Increase in gross replacement cost of plant and machinery of 0% (2016: 0%), based on management’s 
judgment supported by discussions with valuers

Economic obsolescence 
adjustment factor

Economic obsolescence, considered on an asset by asset basis, for each plant, ranging from 0% to 100% 
(2016: 0% to 100%). The weighted average obsolescence factor by site is as follows: Cidery, Ireland - 59%; 
Brewery Scotland - 64% and Cidery, United States - 54%

Physical and functional 
obsolescence adjustment 
factor

Adjustment for changes to physical and functional obsolescence - nil (2016: nil)

The carrying value of plant & machinery in the Group which is valued on the depreciated replacement cost basis, would increase/
(decrease) by €3.0m if the economic obsolescence adjustment factor was increased/(decreased) by 5%. If the gross replacement cost 
was increased/(decreased) by 2% the carrying value of the Group’s plant & machinery would increase/(decrease) by €1.2m.

The carrying value of freehold land & buildings which is valued on the depreciated replacement cost basis, would increase/(decrease) by 
€1.5m if the economic obsolescence adjustment factor was increased/(decreased) by 5%. The estimated carrying value of the same land 
& buildings would increase/(decrease) by €0.6m if the gross replacement cost was increased/(decreased) by 2%.

The carrying value of freehold land & buildings located in Ireland, the US, Wallaces Express and Portugal would increase/(decrease) by 
€2.0m if the comparable open market value increased/(decreased) by 5%.

Assets held for resale
As at 28 February 2017, the Group holds property, plant and equipment of €1.7m (FY2016: €10.3m) as assets held for resale which is 
comprised of land & buildings of €1.0m and plant & machinery of €0.7m. 

Company
The Company has no property, plant & equipment.

138

C&C Group plcAnnual Report 201712. GOODWILL & INTANGIBLE ASSETS

Cost
At 28 February 2015
Translation adjustment
At 29 February 2016

Translation adjustment

At 28 February 2017

Amortisation and impairment
At 28 February 2015
Amortisation charge for the year
At 29 February 2016

Amortisation charge for the year
Impairment charge for the year

At 28 February 2017

Net book value 
At 28 February 2017

At 29 February 2016

Goodwill

€m

487.1
(3.4)
483.7

Brands

€m

310.9
(4.2)
306.7

Other

intangible

assets

€m

5.0
(0.2)
4.8

Total

€m

803.0
(7.8)
795.2

(3.3)

(3.4)

(0.2)

(6.9)

480.4

303.3

4.6

788.3

76.2
-
76.2

-
-

73.8
-
73.8

-
106.6

76.2

180.4

404.2

122.9

407.5

232.9

0.8
0.3
1.1

0.3
-

1.4

3.2

3.7

Export

€m

16.0
-
16.0

150.8
0.3
151.1

0.3
106.6

258.0

530.3

644.1

Total

 €m

410.9
(3.4)
407.5

-

(3.3)

16.0

404.2

Goodwill
Goodwill has been attributed to reporting segments (as identified under IFRS 8 Operating Segments) as follows:-

Cost
At 28 February 2015
Translation adjustment
At 29 February 2016

Translation adjustment

Ireland

 Scotland

€m

€m

154.5
-
154.5

-

54.6
(2.4)
52.2

(2.4)

C&C

Brands

€m

176.6
(1.0)
175.6

(0.9)

At 28 February 2017

154.5

49.8

174.7

North

 America

€m

9.2
-
9.2

-

9.2

Goodwill consists both of goodwill capitalised under Irish GAAP which at the transition date to IFRS was treated as deemed cost and 
goodwill that arose on the acquisition of businesses since that date which was capitalised at cost and subsequently at fair value and 
represents the synergies arising from cost savings and the opportunity to utilise the extended distribution network of the Group to leverage 
the marketing of acquired products.

139

Financial Statements 
Notes forming part of the financial statements
(continued)

12. GOODWILL & INTANGIBLE ASSETS (CONTINUED)
In line with IAS 36 Impairment of Assets goodwill is allocated to each operating segment (which may comprise more than one cash 
generating unit) which is expected to benefit from the combination synergies. These operating segments represent the lowest level within 
the Group at which goodwill is monitored for internal management purposes. 

All goodwill is regarded as having an indefinite life and is not subject to amortisation under IFRS but is subject to annual impairment 
testing.

Brands
Brands have been attributed to reporting segments (as identified under IFRS 8 Operating Segments) as follows:-

At 28 February 2015
Translation adjustment
At 29 February 2016

Translation adjustment
Impairment charge for the year

C&C

North

 Scotland

 Brands

America

€m

€m

€m

88.1
(6.7)
81.4

(6.4)
-

14.7
(1.1)
13.6

(1.1)
-

134.3
3.6
137.9

4.1
(106.6)

Total

€m

237.1
(4.2)
232.9

(3.4)
(106.6)

At 28 February 2017

75.0

12.5

35.4

122.9

Capitalised brands include the Tennent’s beer brands and the Gaymers cider brands acquired during the financial year ended 28 February 
2010 and the Vermont Hard Cider Company cider brands and Waverley wine brands acquired during the financial year ended 28 February 
2013. 

The Tennent’s, Gaymers and Vermont Hard Cider Company brands were valued at fair value on the date of acquisition in accordance with 
the requirements of IFRS 3 (2004) Business Combinations by independent professional valuers. The Waverley wine brands were valued at 
cost. 

Capitalised brands are regarded as having indefinite useful economic lives and therefore have not been amortised. The brands are 
protected by trademarks, which are renewable indefinitely in all major markets where they are sold and it is the Group’s policy to support 
them with the appropriate level of brand advertising. In addition, there are not believed to be any legal, regulatory or contractual provisions 
that limit the useful lives of these brands. Accordingly, the Directors believe that it is appropriate that the brands be treated as having 
indefinite lives for accounting purposes.

No intangible assets were acquired by way of government grant, there is no title restriction on any of the capitalised intangible assets and 
no intangible assets are pledged as security. There are no contractual commitments in relation to the acquisition of intangible assets at 
year end.

140

C&C Group plcAnnual Report 2017 
 
12. GOODWILL & INTANGIBLE ASSETS (CONTINUED)
Other intangible assets
Other intangible assets have been attributed to reporting segments (as identified under IFRS 8 Operating Segments) as follows:-

Ireland

Scotland

Cost
At 28 February 2015
Translation adjustment

At 29 February 2016 
Translation adjustment
At 28 February 2017

Amortisation
At 28 February 2015
Amortisation charge for the year

At 29 February 2016
Amortisation charge for the year

At 28 February 2017

Net book value 
At 28 February 2017

At 29 February 2016

€m

2.0
-

2.0
-
2.0

0.2
0.1

0.3
0.1

0.4

1.6

1.7

€m

3.0
(0.2)

2.8
(0.2)
2.6

0.6
0.2

0.8
0.2

1.0

1.6

2.0

Total

€m

5.0
(0.2)

4.8
(0.2)
4.6

0.8
0.3

1.1
0.3

1.4

3.2

3.7

Other intangible assets comprise the fair value of trade relationships acquired as part of the acquisition of Wallaces Express during 
FY2015, the Gleeson trade relationships acquired during FY2014 and 20 year distribution rights for third party beer products acquired as 
part of the acquisition of the Tennent’s business during FY2010. These were valued at fair value on the date of acquisition in accordance 
with the requirements of IFRS 3 (2004) Business Combinations by independent professional valuers. The intangible assets have a finite 
life and are subject to amortisation on a straight-line basis. The amortisation charge for the year ended 28 February 2017 with respect to 
intangible assets was €0.3m (2016: €0.3m). 

Impairment testing
To ensure that goodwill and brands that are considered to have an indefinite useful economic life are not carried at above their recoverable 
amount, impairment testing is performed comparing the carrying value of the assets with their recoverable amount using value-in-use 
computations. Impairment testing is performed annually or more frequently if there is an indication that the carrying amount may not be 
recoverable. Where the value-in-use exceeds the carrying value of the asset, the asset is not impaired. 

As permitted by IAS 36 Impairment of Assets, the value of the Group’s intangible assets (goodwill and brands) has been allocated 
to groups of cash generating units (referred to in this note as a business segment), which are not larger than an operating segment 
determined in accordance with IFRS 8 Operating Segments. These business segments represent the lowest levels within the Group at 
which the associated goodwill and indefinite life brands are monitored for management purposes. 

The recoverable amount is calculated in respect of each business segment using value-in-use computations based on estimated future 
cash flows discounted to present value using a discount rate appropriate to each cash generating unit and terminal values calculated on 
the assumption that cash flows continue in perpetuity. 

141

Financial Statements 
Notes forming part of the financial statements
(continued)

12. GOODWILL & INTANGIBLE ASSETS (CONTINUED)
The key assumptions used in the value-in-use computations are:-
•  Expected volume, net revenue and operating profit growth rates - cash flows for each business segment are based on detailed financial 
budgets and plans, formally approved by the Board, for years one to three; these cash flows are extrapolated out for years four and five; 

•  Long-term growth rate - cash flows after the first five years were extrapolated using a long-term growth rate, on the assumption that 

cash flows for the first five years will increase at a nominal growth rate in perpetuity;

•  Discount rate.

The key assumptions were based on management assessment of anticipated market conditions for each business segment. A terminal 
growth rate of 0% -1.75% (2016: 1.25%-1.75%) in perpetuity was assumed based on an assessment of the likely long-term growth 
prospects for the sectors and geographies in which the Group operates. The resulting cash flows were discounted to present value using 
a range of discount rates between 6.1%-8.5% (2016: 6.5%-9.8%); these rates are in line with the Group’s estimated pre-tax weighted 
average cost of capital for the three main geographies in which the Group operates (Ireland, Great Britain and North America), arrived at 
using the Capital Asset Pricing Model as adjusted for asset and country specific factors.

In formulating the budget and three year plan the Group takes into account historical experience, an appreciation of its core strengths 
and weaknesses in the markets in which it operates and external factors such as macro economic factors, inflation expectations by 
geography, regulation and expected changes in regulation (such as expected changes to duty rates and minimum pricing), market growth 
rates, sales price trend, competitor activity, market share targets and strategic plans and initiatives.

The Group has performed the detailed impairment testing calculations by business segment with the following discount rates being 
applied:

Market

Ireland 
Scotland
C&C Brands
North America
Export

Discount rate
2017

Discount rate
2016

Terminal growth
rate 2017

Terminal growth
rate 2016

8.5%
6.5%
6.1%
6.7%
6.7%

9.8%
6.5%
6.5%
6.7%
6.7%

1.25%
1.25%
1.25%
0.00%
1.75%

1.25%
1.25%
1.25%
1.75%
1.75%

The impairment testing carried out at 28 February 2017 identified headroom in the recoverable amount of all of the Group’s Goodwill & 
intangible assets excluding North America. The impairment testing carried out at 29 February 2016 identified headroom in the recoverable 
amount of all of the Group’s Goodwill & intangible assets.

In the current financial year, the impairment testing carried out by the Group led to an impairment charge of €106.6m with respect to the 
Group’s North American business segment. This has resulted in the write-down of the carrying value of the associated brand of €106.6m. 

In the US, the cider category remains in double digit decline and the Group’s US cider brands are lagging behind the category. The 
outcome of the “Spring Sets” negotiations were not as originally envisaged with new account wins significantly behind expectation. As 
a consequence the Group has rebased its profit expectations and terminal growth rate for the US business and this has resulted in the 
impairment charge in the current financial year. All other segments had sufficient headroom in the current and prior financial year. 

In the current financial year the Group commenced a long-term partnership agreement in the US with Pabst Brewing Company (“Pabst”) 
for the sale and distribution of the Group’s cider brands within the US. Under the terms of the partnership, Pabst has an option to acquire 
C&C Group’s US Cider Brands and related assets, subject to any shareholder and regulatory approval. The option is exercisable from 
2017. Consideration, which is not to be below US$150.0m, will be determined at the time of the exercise of the option. 

Sensitivity analysis 
In the current financial year the impairment testing carried out as at 28 February 2017 identified headroom in the recoverable amount of 
the brands and goodwill compared to their carrying values in all business segments excluding North America. The testing identified an 
impairment charge in North America of €106.6m. 

The key sensitivities for the impairment testing are net revenue and operating profit assumptions, discount rates applied to the resulting 
cash flows and the expected long-term growth rates. 

142

C&C Group plcAnnual Report 2017 
12. GOODWILL & INTANGIBLE ASSETS (CONTINUED)
The value-in-use calculations indicate significant headroom in respect of the Ireland, Scotland and Export operating segments. In the case 
of the C&C Brands, the level of headroom is in excess of €80m.

For C&C Brands, an increase and a decrease in the operating profit assumption applied by 2.5% would impact the headroom by €7.7m. 
An increase in the discount rate assumption by 0.25% would decrease the headroom by €16.3m and a decrease by 0.25% would increase 
the headroom by €18.1m. An increase in the terminal growth rate assumption by 0.25% would increase the headroom by €14.9m and a 
decrease by 0.25% would decrease the headroom by €13.5m.

The Group concludes that no reasonable movement in any of the underlying assumptions would result in a further material impairment in 
any of the Group’s business segments except for North America as noted below.

For North America segment, an increase and a decrease in the operating profit assumption applied by 2.5% would impact the headroom/
impairment charge by €1.3m. An increase in the discount rate assumption by 0.25% would increase the impairment by €1.8m and a 
decrease in the discount rate by 0.25% would increase the headroom by €2m. An increase in the terminal growth rate assumption by 
0.25% would increase the headroom by €1.5m and a decrease in the terminal value growth rate by 0.25% would increase the impairment 
charge by €1.4m.

13. EQUITY ACCOUNTED INVESTEES/FINANCIAL ASSETS
(a) Equity accounted investees - Group

Investment in equity accounted investees
Carrying amount at 1 March 2015
Reclassification of loan note
Share of (loss)/profit after tax
Impairment of financial liability on disposal
Carrying amount at 29 February 2016

Purchase price paid
Translation adjustment

Carrying amount at 28 February 2017

Drygate Brewing 
Company Limited

Thistle Pub
 Company

Canadian 
Investment

 Whitewater 
Brewing 
Company 
Limited

Total

€m

€m

€m

€m

€m

0.4
-
(0.1)
-
0.3

-
-

0.3

0.5
(0.4)
0.1
(0.2)
-

-
-

-

-
-
-
-
-

1.7
0.1

1.8

-
-
-
-
-

0.3
-

0.3

0.9
(0.4)
-
(0.2)
0.3

2.0
0.1

2.4

Whitewater Brewing Company Limited
In the current financial year, on 20 December 2016, the Group acquired 25% of the equity share capital of Whitewater Brewing Company 
Limited, an Irish Craft brewer for £0.3m (€0.3m).

Canadian Investment
Also in the current financial year, on 11 May 2016, the Group acquired 14% of the equity share capital of a Canadian Company, for 
CAD$2.5m (€1.7m euro equivalent on date of investment, €1.8m euro equivalent at balance sheet date). 

Drygate Brewing Company Limited
In FY2015, the Group entered into a joint venture arrangement with Heather Ale Limited, run by the Williams brothers who are recognised 
as leading family craft brewers in Scotland, to form a new entity Drygate Brewing Company Limited. The joint venture, which is run 
independently of the joint venture partners existing businesses, operates a craft brewing and retail facility adjacent to Wellpark brewery. 
The financial result for the current financial year attributable to the Group was less than €0.1m (2016: loss of €0.1m).

Maclay Group plc
On 21 March 2012, the Group acquired a 25% equity investment in Maclay Group plc. The Maclay Group plc went into administration 
during FY2015 and accordingly the Group fully impaired its investment and related derivative financial instruments in this entity as at 28 
February 2015. During the current financial year the Group recovered €0.5m as part of the administration process.  

143

Financial StatementsNotes forming part of the financial statements
(continued)

13. EQUITY ACCOUNTED INVESTEES/FINANCIAL ASSETS (CONTINUED)
Thistle Pub Company Limited
On 3 August 2015, the Group acquired the remaining equity share capital of Thistle Pub Company Limited. This purchase followed 
the acquisition of an initial stake in the business in November 2012. Under IAS 28 Investments in Associates and Joint Ventures this 
necessitated, in the prior financial year,  the deemed disposal of the Group’s initial investment which was classified as an equity accounted 
investee and the recognition of the acquisition of control of the business under IFRS 3 Business Combinations. 

The Group had recognised a profit of €0.1m being the financial result for the prior financial year, to date of deemed disposal, attributable 
to the Group. Also in the prior financial year the Group reclassified €0.4m of loan notes which inadvertently had been classified as part 
of the initial investment and derecognized the Group’s financial liability of €0.2m with respect to its initial investment in the business on 
its deemed disposal. In addition the Group had recognised €0.1m in the foreign currency reserve which was recycled to the Income 
Statement following the deemed disposal. 

Other
The Group also has an equity investment in Shanter Inns Limited, Beck & Scott (Services) Limited (Northern Ireland) and The Irish Brewing 
Company Limited (Ireland). The value of these investments is less than €0.1m in the current and prior financial year.

(b) Financial Assets - Company 

Equity investment in subsidiary undertakings at cost
At beginning of year
Capital contribution in respect of share options granted to employees of subsidiary undertakings 

At end of year

2017

€m

978.6
0.7

2016

€m

978.1
0.5

979.3

978.6

The total expense of €0.7m (2016: €0.5m) attributable to equity settled awards granted to employees of subsidiary undertakings has been 
included as a capital contribution in financial assets. 

In the opinion of the Directors, the shares in the subsidiary undertakings are worth at least the amounts at which they are stated in the 
Balance Sheet. Details of subsidiary undertakings are set out in note 27.

14. INVENTORIES

Group
Raw materials & consumables
Finished goods & goods for resale

Total inventories at lower of cost and net realisable value

2017

€m

39.7
46.1

85.8

2016

€m

36.9
49.0

85.9

Inventory write-down recognised as an expense within operating costs amounted to €2.9m (2016: €3.8m). The level of inventory write-
down in the current financial year is primarily as a result of the write off of raw materials and packaging stocks that became obsolete in 
the process of consolidating the Group’s production sites. The inventory write-down in the prior financial year is primarily as a result of the 
write-off of finished goods and packaging stocks in the Group’s US business due to rebranding which took place during the prior financial 
year, and the write-off of obsolete stock in various locations. 

144

C&C Group plcAnnual Report 2017 
15. TRADE & OTHER RECEIVABLES

Amounts falling due within one year:
Trade receivables
Amounts due from Group undertakings
Advances to customers
Prepayments and other receivables 

Amounts falling due after one year:
Advances to customers
Prepayments and other receivables

Group

2017

€m

49.4
-
9.1
20.0
78.5

49.2
0.4

49.6

2016

€m

69.6
-
7.0
17.5
94.1

46.0
-

46.0

Company

2017

€m

-
335.1
-
0.4
335.5

-
0.7

0.7

2016

€m

-
238.2
-
0.5
238.7

-
1.2

1.2

Total

128.1

140.1

336.2

239.9

Amounts due from Group undertakings includes a combination of interest free and interest bearing loans and receivables are all repayable 
on demand.

The aged analysis of trade receivables and advances to customers analysed between amounts that were neither past due nor impaired 
and amounts past due at 28 February 2017 and 29 February 2016 were as follows:-

Group
Neither past due nor impaired

Past due:-
Past due 0-30 days
Past due 31-120 days
Past due 121-365 days
Past due more than one year

Total

Gross

Impairment

Gross

Impairment

2017

€m

95.0

5.5
6.3
5.2
11.4

2017

€m

2016

€m

-

102.2

(0.1)
(0.1)
(4.1)
(11.4)

9.4
8.5
8.2
8.2

2016

€m

-

(0.3)
(2.0)
(3.4)
(8.2)

123.4

(15.7)

136.5

(13.9)

All trade & other receivables and advances to customers are monitored on an on-going basis for evidence of impairment and assessments 
are undertaken for individual accounts. A provision for impairment with respect to trade and other receivables is created where the Group 
expects it may not be able to collect all amounts due in accordance with the original terms of the agreement with the customer. An 
impairment provision is created in relation to advances to customers considered receivable in a period outside that originally contracted. 
Balances included in the impairment provision are generally written off when there is no expectation of recovery. 

Trade receivables are on average receivable within 26 days (2016: 30 days) of the balance sheet date, are unsecured and are not interest 
bearing. 

145

Financial Statements 
Notes forming part of the financial statements
(continued)

15. TRADE & OTHER RECEIVABLES (CONTINUED)
The movement in the allowance for impairment in respect of trade receivables and advances to customers during the year was as follows:-

Group
At beginning of year 
Recovered during the year
Provided during the year
Written off during the year
Translation adjustment

At end of year

16. TRADE & OTHER PAYABLES

Trade payables
Payroll taxes & social security
VAT
Excise duty
Accruals
Amounts due to Group undertakings

2017

€m

13.9
(1.6)
5.6
(1.6)
(0.6)

15.7

Company

2017

€m

-
-
-
-
0.3
281.1

2016

€m

12.6
(2.1)
5.2
(1.1)
 (0.7)

13.9

2016

€m

-
-
-
-
0.5
273.3

Group

2017

€m

61.9
4.0
6.3
16.0
55.9
-

2016

€m

72.4
2.9
6.5
15.7
63.4
-

Total

144.1

160.9

281.4

273.8

Amounts due to Group undertakings include a combination of interest free and interest bearing loans and are payable on demand.

The Group’s exposure to currency and liquidity risk related to trade & other payables is disclosed in note 22.

Company
The Company has entered into financial guarantee contracts to guarantee the indebtedness of the liabilities of certain of its subsidiary 
undertakings. As at 28 February 2017, the Directors consider these to be in the nature of insurance contracts and do not consider it 
probable that the Company will have to make a payment under these guarantees and as such discloses them as a contingent liability as 
detailed in note 25. 

146

C&C Group plcAnnual Report 201717. PROVISIONS

At beginning of year
Translation adjustment
Charged during the year
Unwind of discount on provisions
Utilised during the year

At end of year

Classified within:
Current liabilities
Non-current liabilities

Restructuring

2017

€m

10.7
-
12.7
-
(21.9)

Onerous

lease

2017

€m

8.0
(0.7)
7.0
0.8
(2.7)

1.5

12.4

Other

2017

€m

0.2
-
0.1
-
-

0.3

Total

2017

€m

18.9
(0.7)
19.8
0.8
(24.6)

14.2

6.5
7.7

14.2

Total

2016

€m

12.2
(1.2)
18.3
0.8
(11.2)

18.9

12.6
6.3

18.9

Restructuring 
The restructuring provision utilised and charged during the current financial year primarily relates to severance costs arising from the prior 
year announcement of the Group’s consolidation of its production sites in Borrisoleigh and Shepton Mallet into the Group’s manufacturing 
site in Clonmel and the consequential reduction in head count as a result of this consolidation and other smaller reorganisation 
programmes during the year across the Group. Also included were costs incurred from the closure of the Group’s operations in 
Borrisoleigh and Shepton Mallet until their final disposal and other costs directly associated with the closure.

Onerous leases 
The onerous lease provision carried forward relates to two onerous leases in relation to warehousing facilities acquired as part of the 
acquisition of the Gaymers cider business in 2010. In the current financial year the provision was reassessed to take into account the 
latest estimate of associated costs less economic value with regard to these two existing onerous leases up until their final disposal. The 
discount rate applied to the liability was also re-assessed. This resulted in an increase in the provision of €6.8m. These onerous leases will 
expire in 2017 and 2026 respectively.

The Group also recognised an onerous lease with regard to a surplus facility at its US business of €0.2m in the current financial year. This 
lease will expire in 2018.

Other 
Other provisions relate to a provision for the Group’s exposure to employee and third party insurance claims. Under the terms of employer 
and public liability insurance policies, the Group bears a portion of the cost of each claim up to the specified excess. The provision is 
calculated based on the expected portion of settlement costs to be borne by the Group in respect of specific claims arising before the 
Balance Sheet date. 

147

Financial Statements 
Notes forming part of the financial statements
(continued)

18. INTEREST BEARING LOANS & BORROWINGS

Group

Current assets
Unsecured bank loans repayable by one repayment on maturity

Non-current liabilities
Unsecured bank loans repayable by one repayment on maturity
Secured bank loans repayable in instalments*
Total non-current liabilities

Current liabilities
Secured bank loans repayable in instalments*

Total borrowings

2017

€m

2016

€m

(0.4)

(1.0)

358.6
-
358.6

 359.3
 1.8
 361.1

-

0.2

358.2

360.3

* Acquired in the prior financial year on acquisition of Thistle Pub Company Limited and the outstanding balance was repaid in full in the current financial year.

Outstanding non-current unsecured bank loans are net of unamortised issue costs which are being amortised to the Income Statement 
over the remaining life of the Group’s multi-currency facility. The value of unamortised issue costs at 28 February 2017 was €1.1m (2016: 
€2.1m) of which €0.7m is netted against non-current unsecured liabilities (2016: €1.1m) and €0.4m is shown as a current asset on the 
Balance Sheet (2016: €1.0m). 

Terms and debt repayment schedule

Nominal

rates of

interest

2017

2016

Carrying

Carrying

Year of

maturity

value

€m

value

€m

Currency

Unsecured bank loans repayable by one 
repayment on maturity
Secured bank loan repayable in instalments*

Multi

Euribor/Libor + 1.2%

2019

359.3

360.4

GBP

Libor + 3.0 %

-

-

2.0

* Acquired in the prior financial year on acquisition of Thistle Pub Company Limited and the outstanding balance was repaid in full in the current financial year.

359.3

362.4

Borrowing facilities
The Group manages its borrowing requirements by entering into committed loan facility agreements. 

In December 2014, the Group amended and updated its committed €450m multi-currency five year syndicated revolving loan facility with 
seven banks, namely Bank of Ireland, Bank of Scotland, Barclays Bank, Danske Bank, HSBC, Rabobank, and Ulster Bank, repayable in 
a single instalment on 22 December 2019. The facility agreement provides for a further €100m in the form of an uncommitted accordion 
facility and permits the Group to avail of further financial indebtedness, excluding working capital and guarantee facilities, to a maximum 
value of €150m, subject to agreeing the terms and conditions with the lenders. Consequently the Group is permitted under the terms of 
the agreement, to have debt capacity of €700m of which €359.3m was drawn at 28 February 2017 (2016: €360.4m). 

148

C&C Group plcAnnual Report 2017 
 
 
18. INTEREST BEARING LOANS & BORROWINGS (CONTINUED)
Under the terms of the agreement, the Group must pay a commitment fee based on 40% of the applicable margin on undrawn committed 
amounts and variable interest on drawn amounts based on variable Euribor/Libor interest rates plus a margin, the level of which is 
dependent on the net debt:EBITDA ratio, plus a utilisation fee, the level of which is dependent on percentage utilisation. The Group may 
select an interest period of one, two, three or six months. 

All non-current bank loans drawn under the Group’s multi-currency revolving loan facility are guaranteed by a number of the Group’s 
subsidiary undertakings. The facility agreement allows the early repayment of debt without incurring additional charges or penalties. 
All such non-current bank loans under the Group’s multi-currency revolving loan facility are repayable in full on change of control of the 
Group. 

The Group’s multi-currency debt facility incorporates two financial covenants:
•  Interest cover: The ratio of EBITDA to net interest for a period of 12 months ending on each half-year date will not be less than 3.5:1
•  Net debt/EBITDA: The ratio of net debt on each half-year date to EBITDA for a period of 12 months ending on a half-year date will not 

exceed 3.5:1

The Group complied with both covenants throughout the current and prior financial year.

In addition during the prior financial year, the Group acquired debt of €2.0m following the acquisition of Thistle Pub Company Limited. This 
was repaid in full in the current financial year.

Further information about the Group’s exposure to interest rate, foreign currency and liquidity risk is disclosed in note 22.

19. ANALYSIS OF NET DEBT

1 March

Translation

Debt arising 

Cash

Non-cash

28 February

Group
Interest bearing loans & borrowings
Cash & cash equivalents

2016

€m

360.3
(197.3)

163.0

adjustment

on acquisition

Flow, net

changes

€m

 €m

 €m

€m

(7.8)
9.9

2.1

-
-

-

4.7
(0.2)

4.5

1.0
-

1.0

2017

€m

358.2*
(187.6)

170.6

*Interest bearing loans & borrowings at 28 February 2017 are net of unamortised issue costs of €1.1m of which €0.4m is classified on the balance sheet as a current asset. 

Group
Interest bearing loans & borrowings
Cash & cash equivalents

1 March

Translation

Debt arising 

Cash

Non-cash

29 February

2015

€m

339.7
(181.9)

157.8

Adjustment

on acquisition

Flow, net

changes

€m

 €m

€m

€m

(7.7)
8.7

1.0

2.4
-

2.4

24.9
(24.1)

0.8

1.0
-

1.0

2016

 €m

360.3*
(197.3)

163.0

*Interest bearing loans & borrowings at 29 February 2016 are net of unamortised issue costs of €2.1m of which €1.0m is classified on the balance sheet as a current asset. 

The non-cash change to the Group’s interest bearing loans and borrowings in the current and prior financial years relate to the 
amortisation of issue costs of €1.0m (2016: €1.0m).

149

Financial Statements 
Notes forming part of the financial statements
(continued)

19. ANALYSIS OF NET DEBT (CONTINUED)

Company
Prepaid issue costs
Cash & cash equivalents

1 March

2016

€m

(1.6)
-

(1.6)

*Prepaid issues costs at 28 February 2017 amounted to €1.1m of which €0.4m is classified as a current asset on the balance sheet. 

Company
Prepaid issue costs
Cash & cash equivalents

1 March

2015

€m

(2.0)
-

(2.0)

Cash

Flow

 €m

-
-

-

Cash

Flow

 €m

-
-

-

Non-cash

28 February

changes

€m

0.5
-

0.5

2017

€m

(1.1)*
-

(1.1)

Non-cash

29 February

changes

€m

0.4
-

0.4

2016

€m

(1.6)
-

(1.6)

The Company is an original borrower under the terms of the Group’s revolving credit facility but is not a borrower in relation to the Group’s 
drawn debt as at 28 February 2017 or 29 February 2016. As outlined in further detail in note 25, the Company, together with a number of 
its subsidiaries, gave a letter of guarantee to secure its obligations in respect of debt drawn by the Group under the terms of the Group’s 
revolving credit facility agreement. The Company‘s prepaid issue costs relate to issue costs with respect to the Group’s 2014 revolving 
credit facility; the amortisation of such issue costs was €0.5m in the current financial year (2016: €0.4m).

20. RECOGNISED DEFERRED TAX ASSETS AND LIABILITIES

Group
Property, plant & equipment
Intangible assets
Retirement benefits
Trade related items & losses

2017

2016

Net assets/

Net assets/

Assets

Liabilities

(liabilities)

Assets

Liabilities

(liabilities)

€m

-
-
2.7
0.5

3.2

€m

€m

(2.2)
(3.0)
(0.8)
-

(6.0)

(2.2)
(3.0)
1.9
0.5

(2.8)

€m

-
-
4.0
0.4

4.4

€m

€m

(1.3)
(3.3)
(0.9)
-

(5.5)

(1.3)
(3.3)
3.1
0.4

(1.1)

The Group has not recognised deferred tax in relation to temporary differences applicable to investments in subsidiaries on the basis that 
the Group can control the timing and the realisation of these temporary differences and it is unlikely that the temporary differences will 
reverse in the foreseeable future. The aggregate amount of temporary differences applicable to investments in subsidiaries and equity 
accounted investees in respect of which deferred tax liabilities have not been recognised is immaterial on the basis that the participation 
exemptions and foreign tax credits should be available such that no material temporary differences arise. There are no other unrecognised 
deferred tax liabilities.

150

C&C Group plcAnnual Report 2017 
20. RECOGNISED DEFERRED TAX ASSETS AND LIABILITIES (CONTINUED)
In addition, no deferred tax asset has been recognised in respect of certain tax losses incurred by the Group on the basis that the 
recovery is considered unlikely in the foreseeable future. The cumulative value of such tax losses is €21.1m. In the event that sufficient 
taxable profits arise in the relevant jurisdictions in future years, these losses may be utilised. The vast majority of these losses are due to 
expire in 2035.

Company
The company had no deferred tax assets or liabilities at 28 February 2017 or at 29 February 2016.

Analysis of movement in net deferred tax assets/(liabilities)

Group
Property, plant & equipment: ROI
Property, plant and equipment: other
Provision for trade related items 
Intangible assets
Retirement benefits

Group
Property, plant & equipment: ROI
Property, plant and equipment: other
Provision for trade related items 
Intangible assets
Retirement benefits

1 March

Recognised in 
Income

Recognised in 
Other 

Translation

28 February

2016

Statement

Comprehensive 
Income

adjustment

€m

€m

€m

(0.6)
(0.7)
0.4
(3.3)
3.1

(1.1)

0.3
(1.3)
0.1
0.1
(0.8)

(1.6)

-
-
-
-
(0.4)

(0.4)

€m

-
0.1
-
0.2
-

0.3

2017

€m

(0.3)
(1.9)
0.5
(3.0)
1.9

(2.8)

1 March

Recognised in 
Income

Recognised in 
Other 

Translation

29 February

2015

Statement

Comprehensive 
Income

adjustment

€m

€m

(0.6)
(2.3)
0.4
(3.1)
3.9

(1.7)

-
1.5
-
(0.5)
(1.4)

(0.4)

€m

-
-
-
-
0.6

0.6

€m

-
0.1
-
0.3
-

0.4

2016

€m

(0.6)
(0.7)
0.4
(3.3)
3.1

(1.1)

21. RETIREMENT BENEFITS
The Group operates a number of defined benefit pension schemes for certain employees, past and present, in the Republic of Ireland 
(ROI) and in Northern Ireland (NI), all of which provide pension benefits based on final salary and the assets of which are held in separate 
trustee administered funds. The Group closed its defined benefit pension schemes to new members in March 2006 and provides only 
defined contribution pension schemes for employees joining the Group since that date. The Group provides permanent health insurance 
cover for the benefit of certain employees and separately charges this to the Income Statement. 

The defined benefit pension scheme assets are held in separate trustee administered funds to meet long-term pension liabilities to past 
and present employees. The trustees of the funds are required to act in the best interest of the funds’ beneficiaries. The appointment of 
trustees to the funds is determined by the schemes’ trust documentation. The Group has a policy in relation to its principal staff pension 
fund that members of the fund should nominate half of all fund trustees.

151

Financial Statements 
 
Notes forming part of the financial statements
(continued)

21. RETIREMENT BENEFITS (CONTINUED)
There are no active members remaining in the Executive defined benefit pension scheme (2016: no active members). There are 62 active 
members, representing less than 10% of total membership, in the ROI Staff defined benefit pension scheme (2016: 63 active members) 
and 4 active members in the NI defined benefit pension scheme (2016: 4 active members). The Group’s ROI defined benefit pension 
reform programme concluded during the financial year ended 29 February 2012 with the Pensions Board issuing a directive under Section 
50 of the Pensions Act 1990 to remove the mandatory pension increase rule, which guaranteed 3% per annum increase to certain 
pensions in payment, and to replace it with guaranteed pension increases of 2% per annum for each year 2012 to 2015 and thereafter for 
all future pension increases to be awarded on a discretionary basis.

In the prior financial year, the Group offered deferred members of its two ROI defined benefit pension schemes an opportunity to transfer 
out of the schemes, giving the deferred member greater control and flexibility over their pension arrangements. This offer concluded in 
the current financial year. In total 119 deferred members availed of the offer and have transferred out of the scheme. The closing liability 
of the two ROI defined benefit pension schemes as at 28 February 2017 is a deficit of €22.3m. The NI defined benefit pension scheme is 
reporting a surplus of €4.5m as at 28 February 2017. 

Actuarial valuations – funding requirements 
Independent actuarial valuations of the defined benefit pension schemes are carried out on a triennial basis using the attained age 
method. The most recent actuarial valuations of the ROI defined benefit pension schemes were carried out with an effective date of 1 
January 2015 while the date of the most recent actuarial valuation of the NI defined benefit pension scheme was 31 December 2014. The 
actuarial valuations are not available for public inspection; however the results of the valuations are advised to members of the various 
schemes. 

The funding requirements in relation to the Group’s ROI defined benefit pension schemes are assessed at each valuation date and are 
implemented in accordance with the advice of the actuaries. Arising from the formal actuarial valuations of the main schemes the Group 
has committed to contributions of 22% of pensionable salaries along with a deficit contribution of €1.2m per annum until the next valuation 
date for the Group’s Staff defined benefit pension scheme. There is no funding requirement with respect to the Group’s Executive defined 
benefit pension scheme in 2017. The funding requirement will be reviewed again as part of the next triennial valuation in January 2018. The 
2014 actuarial valuation of the NI defined benefit pension scheme confirmed it was in surplus and the scheme remains in surplus. 

The Group is exposed to a number of risks in relation to the funding position of these schemes, namely:-

Asset volatility: It is the Group’s intention to pursue a long-term investment policy that emphasises investment in secure monetary assets 
to provide for the contractual benefits payable to members. The investment portfolio has exposure to equities, other growth assets and 
fixed interest investments, the returns from which are uncertain and may fluctuate significantly in line with market movements. Assets held 
are valued at fair value using bid prices where relevant. 

Discount rate: The discount rate is the rate of interest used to discount post-employment benefit obligations and is determined by 
reference to market yields at the balance sheet date on high quality corporate bonds with a currency and term consistent with the 
currency and estimated term of the Group’s post employment benefit obligations. Movements in discount rates have a significant impact 
on the value of the schemes’ liabilities.

Longevity: The value of the defined benefit obligations is influenced by demographic factors such as mortality experience and retirement 
patterns. Changes to life expectancy have a significant impact on the value of the schemes’ liabilities.

Method and assumptions 
The schemes’ independent actuary, Mercer (Ireland) Limited, has employed the projected unit credit method to determine the present 
value of the defined benefit obligations arising and the related current service cost. 

The financial assumptions that have the most significant impact on the results of the actuarial valuations are those relating to the discount 
rate used to convert future pension liabilities to current values and the rate of inflation/salary increase. These and other assumptions used 
to determine the retirement benefits and current service cost under IAS19(R) Employee Benefits are set out below.

152

C&C Group plcAnnual Report 2017 
 
21. RETIREMENT BENEFITS (CONTINUED)
Mortality rates also have a significant impact on the actuarial valuations, as the number of deaths within the scheme have been too small 
to analyse and produce any meaningful scheme-specific estimates of future levels of mortality, the rates used have been based on the 
most up-to-date mortality tables, (the S2PMA CMI 2013 (males) and S2PFA CMI 2013 (females) for the ROI schemes and SPA07M year of 
birth tables with CMI 2014 projections for the NI scheme) with age ratings and loading factors to allow for future mortality improvements. 
These tables conform to best practice. The growing trend for people to live longer and the expectation that this will continue has been 
reflected in the mortality assumptions used for this valuation as indicated below. This assumption will continue to be monitored in light of 
general trends in mortality experience. Based on these tables, the assumed life expectations on retirement are:-

Future life expectations at age 65

No. of years

No. of years

No. of years

No. of years

ROI

2017

2016

NI

2017

2016

Current retirees – no allowance for future improvements

Future retirees – with allowance for future improvements

Male
Female

Male
Female

23.8
25.8

25.0
27.1

23.7
25.7

24.9
26.9

22.9
25.0

25.0
27.3

22.8
24.9

24.9
27.2

Scheme liabilities:- 
The average age of active members is 47 and 52 years for the ROI Staff and the NI defined benefit pension schemes respectively (the 
Executive defined benefit pension scheme has no active members), while the average duration of liabilities ranges from 15 to 23 years.

The principal long-term financial assumptions used by the Group’s actuaries in the computation of the defined benefit liabilities arising on 
pension schemes as at 28 February 2017 and 29 February 2016 are as follows:-

Salary increases
Increases to pensions in payment
Discount rate
Inflation rate

2017

ROI

NI

2016

ROI

0.00%-2.5%
1.5%
1.70%-1.95%
1.5%

3.7% 0.0%-2.5%
1.5%
1.8%
2.6% 1.95%-2.15%
1.5%
3.3%

NI

3.4%
1.7%
3.9%
3.0%

A reduction in discount rate used to value the schemes’ liabilities by ¼% would increase the valuation of liabilities by €10.2m while an 
increase in inflation/salary increase expectations of ¼% would increase the valuation of liabilities by €10.1m. The sensitivity is calculated by 
changing the individual assumption while holding all other assumptions constant.

The pension assets and liabilities on the following pages have been prepared in accordance with IAS19(R) Employee Benefits. 

153

Financial Statements 
 
 
Notes forming part of the financial statements
(continued)

21. RETIREMENT BENEFITS (CONTINUED)
a. Impact on Group Income Statement

Analysis of defined benefit pension 
expense:
Current service cost
Past service gain
Gain on settlement
Interest cost on scheme liabilities
Interest income on scheme assets

Total income recognised in Income 
Statement

ROI

€m

1.1
-
(5.1)
4.0
(3.4)

2017

NI

€m

-
-
-
0.2
(0.4)

Total

€m

1.1
-
(5.1)
4.2
(3.8)

ROI

€m

1.0
(0.8)
(5.4)
4.2
(3.5)

2016

NI

€m

0.1
-
-
0.3
(0.4)

Total

€m

1.1
(0.8)
(5.4)
4.5
(3.9)

(3.4)

(0.2)

(3.6)

(4.5)

-

(4.5)

Analysis of amount recognised in Other Comprehensive Income:

Actual return on scheme assets
Expected interest income on scheme assets
Experience gains and losses on scheme 
liabilities
Effect of changes in assumptions on 
scheme liabilities

Total (income)/expense

Scheme assets
Scheme liabilities
Deficit in scheme
Surplus in scheme

ROI

€m

(13.2)
3.4

(1.8)

7.7

(3.9)

176.7
(199.0)
(22.3)
-

2017

NI

€m

(2.3)
0.4

-

2.2

0.3

11.8
(7.3)
-
4.5

Total

€m

(15.5)
3.8

(1.8)

9.9

(3.6)

188.5
(206.3)
(22.3)
4.5

ROI

€m

4.4
3.5

7.5

(9.7)

5.7

184.8
(217.5)
(32.7)
-

2016

NI

€m

0.1
0.4

(0.5)

(0.6)

(0.6)

10.3
(5.6)
-
4.7

Total

€m

4.5
3.9

7.0

(10.3)

5.1

195.1
(223.1)
(32.7)*
4.7

*Prior year pension liability of €32.7m is classified on the face of the Balance Sheet in current liabilities (€10.0m) and non-current liabilities (€22.7m).

154

C&C Group plcAnnual Report 201721. RETIREMENT BENEFITS (CONTINUED)
b. Impact on Group Balance Sheet
The retirement benefits (deficit)/surplus at 28 February 2017 and 29 February 2016 is analysed as follows:-

Analysis of net pension deficit:

Bid value of assets at end of year:
Equity* 
Bonds
Property
Cash
Alternatives

ROI

€m

49.4
86.5
11.5
0.5
28.8

2017

NI

€m

5.9
5.9
-
-
-

Total

€m

55.3
92.4
11.5
0.5
28.8

ROI

€m

49.1
84.5
10.6
0.2
40.4

2016

NI

€m

5.3
5.0
-
-
-

Total

€m

54.4
89.5
10.6
0.2
40.4

176.7

11.8

188.5

184.8

10.3

195.1

Actuarial value of scheme liabilities

(199.0)

(7.3)

(206.3)

(217.5)

(Deficit)/surplus in the scheme
Related deferred tax asset/(liability)

Net pension (deficit)/surplus

(22.3)
2.7

(19.6)

4.5
(0.8)

3.7

(17.8)
1.9

(15.9)

(32.7)
4.0

(28.7)

* The defined benefit pension schemes have a passive self investment in C&C Group plc of €nil (2016: €nil).

(5.6)

4.7
(0.9)

3.8

(223.1)

(28.0)
3.1

(24.9)

The alternative investment category includes investments in various asset classes including equities, commodities, currencies and funds. 
The investments are managed by fund managers.

Reconciliation of scheme assets

ROI

€m

2017

NI

€m

Total

€m

ROI

€m

2016

NI

€m

Total

€m

Assets at beginning of year

184.8

10.3

195.1

192.6

10.7

203.3

Movement in year:
Translation adjustment
Expected interest income on scheme 
assets, net of pension levy
Actual return less interest income on 
scheme assets
Employer contributions
Member contributions
Benefit payments

-
3.4

9.8

3.1
0.2
(24.6)

(0.9)
0.4

1.9

0.3
-
(0.2)

(0.9)
3.8

11.7

3.4
0.2
(24.8)

-
3.5

(7.9)

5.8
0.2
(9.4)

(0.8)
0.4

(0.5)

0.7
-
(0.2)

(0.8)
3.9

(8.4)

6.5
0.2
(9.6)

Assets at end of year

176.7

11.8

188.5

184.8

10.3

195.1

The expected employer contributions to fund defined benefit scheme obligations for year ending 28 February 2018 is €1.4m.

155

Financial StatementsNotes forming part of the financial statements
(continued)

21. RETIREMENT BENEFITS (CONTINUED)
The scheme assets had the following investment profile at the year end:-

Equities
Bonds
Property
Cash
Alternatives

2017

ROI

28%
49%
7%
-
16%

NI

50%
50%
-
-
-

2016

ROI

26%
46%
6%
-
22%

NI

51%
49%
-
-
-

100%

100%

100%

100%

Reconciliation of actuarial value of scheme liabilities 

Liabilities at beginning of year

Movement in year:
Translation adjustment
Current service cost
Past service gain
Gain on settlement
Interest cost on scheme liabilities
Member contributions
Actuarial loss/(gain) immediately recognised 
in equity
Benefit payments

ROI

€m

217.5

-
1.1
-
(5.1)
4.0
0.2
5.9

(24.6)

2017

NI

€m

5.6

(0.5)
-
-
-
0.2
-
2.2

(0.2)

Total

€m

ROI

€m

223.1

229.9

(0.5)
1.1
-
(5.1)
4.2
0.2
8.1

(24.8)

-
1.0
(0.8)
(5.4)
4.2
0.2
(2.2)

(9.4)

Liabilities at end of year

199.0

7.3

206.3

217.5

2016

NI

€m

7.0

(0.5)
0.1
-
-
0.3
-
(1.1)

(0.2)

5.6

Total

€m

236.9

(0.5)
1.1
(0.8)
(5.4)
4.5
0.2
(3.3)

(9.6)

223.1

156

C&C Group plcAnnual Report 2017 
22. FINANCIAL INSTRUMENTS AND FINANCIAL RISK MANAGEMENT
The Group’s multinational operations expose it to various financial risks in the ordinary course of business that include credit risk, liquidity 
risk, commodity price risk, currency risk and interest rate risk. This note discusses the Group’s exposure to each of these financial risks 
and summarises the risk management strategy for managing these risks. The note is presented as follows:-

(a) Overview of the Group’s risk exposures and management strategy
(b) Financial assets and liabilities as at 28 February 2017/29 February 2016 and determination of fair value
(c) Market risk 
(d) Credit risk
(e) Liquidity risk

(a) Overview of the Group’s risk exposures and management strategy
The most significant financial market risks that the Group is exposed to include foreign currency exchange rate risk, commodity price 
fluctuations, interest rate risk and financial counterparty creditworthiness. The most significant change during the financial year to the 
financial risks faced by the Group is the potential impact of Brexit and the Group and the Board continues to monitor and manage this and 
all financial risks faced by the Group very closely.  

The Board of Directors has overall responsibility for the establishment and oversight of the Group’s risk management framework. This is 
executed through various committees to which the Board has delegated appropriate levels of authority. An essential part of this framework 
is the role undertaken by the Audit Committee, supported by the internal audit function, and the Group Chief Financial Officer. The Board, 
through its Committees, has reviewed the internal control environment and the risk management systems and process for identifying and 
evaluating the significant risks affecting the business and the policies and procedures by which these risks will be managed effectively. 
The Board has embedded these structures and procedures throughout the Group and considers them to be a robust and efficient 
mechanism for creating a culture of risk awareness at every level of management. 

The Group’s risk management programme seeks to minimise the potential adverse effects, arising from fluctuations in financial markets, 
on the Group’s financial performance in a non speculative manner at a reasonable cost when economically viable to do so. The Group 
achieves the management of these risks in part, where appropriate, through the use of derivative financial instruments. All derivative 
financial contracts entered into in this regard are in liquid markets with credit rated parties. Treasury activities are performed within strict 
terms of reference that have been approved by the Board. The Board had no derivative financial instruments in the current or prior financial 
periods.

(b) Financial assets and liabilities
The carrying and fair values of financial assets and liabilities by measurement category were as follows:-

Group
28 February 2017
Financial assets:
Cash & cash equivalents
Trade receivables
Advances to customers

Financial liabilities:
Interest bearing loans & borrowings
Trade & other payables 
Provisions

Other

financial

assets

€m

Other

financial

liabilities

 €m

Carrying

value

 €m

Fair

value

 €m

187.6
49.4
58.3

-
-
-
295.3

-
-
-

(358.2)
(144.1)
(14.2)
(516.5)

187.6
49.4
58.3

(358.2)
(144.1)
(14.2)
(221.2)

187.6
49.4
58.3

(359.3)
(144.1)
(14.2)
(222.3)

157

Financial StatementsNotes forming part of the financial statements
(continued)

22. FINANCIAL INSTRUMENTS AND FINANCIAL RISK MANAGEMENT (CONTINUED)

Other

financial

assets

€m

Other

financial

liabilities

 €m

Carrying

value

 €m

Fair

value

 €m

197.3
69.6
53.0

-
-
-

-
-
-

(360.3)
(160.9)
(18.9)

197.3
69.6
53.0

(360.3)
(160.9)
(18.9)

197.3
69.6
53.0

(362.4)
(160.9)
(18.9)

319.9

(540.1)

(220.2)

(222.3)

Other

financial

assets

€m

Other

financial

liabilities

 €m

Carrying

value

 €m

Fair

value

 €m

335.1

-

335.1

335.1

-
-

(281.1)
(0.3)

(281.1)
(0.3)

(281.1)
(0.3)

335.1

(281.4)

53.7

53.7

Other

financial

assets

€m

Other

financial

liabilities

 €m

Carrying

value

 €m

Fair

value

 €m

238.2

-

238.2

238.2

-
-

(273.3)
(0.5)

(273.3)
(0.5)

(273.3)
(0.5)

238.2

(273.8)

(35.6)

(35.6)

Group
29 February 2016
Financial assets:
Cash & cash equivalents
Trade receivables
Advances to customers

Financial liabilities:
Interest bearing loans & borrowings
Trade & other payables
Provisions

Company
28 February 2017
Financial assets:
Amounts due from Group undertakings

Financial liabilities:
Amounts due to Group undertakings
Trade & other payables

Company
29 February 2016
Financial assets:
Amounts due from Group undertakings

Financial liabilities:
Amounts due to Group undertakings
Trade & other payables

158

C&C Group plcAnnual Report 2017 
 
22. FINANCIAL INSTRUMENTS AND FINANCIAL RISK MANAGEMENT (CONTINUED)
Determination of Fair Value
Set out below are the main methods and assumptions used in estimating the fair values of the Group’s financial assets and liabilities. There 
is no material difference between the fair value of financial assets and liabilities falling due within one year and their carrying amount as due 
to the short-term maturity of these financial assets and liabilities their carrying amount is deemed to approximate fair value.

Short-term bank deposits and cash & cash equivalents
The nominal amount of all short-term bank deposits and cash & cash equivalents is deemed to reflect fair value at the balance sheet date.

Advances to customers
The nominal amount of all advances to customers, after provision for impairment, is considered to reflect fair value. 

Trade & other receivables/payables
The nominal amount of all trade & other receivables/payables after provision for impairment is deemed to reflect fair value at the balance 
sheet date with the exception of provisions and amounts due from Group undertakings after more than one year which are discounted to 
fair value.

Interest bearing loans & borrowings
The fair value of all interest bearing loans & borrowings has been calculated by discounting all future cash flows to their present value using 
a market rate reflecting the Group’s cost of borrowing at the balance sheet date. All loans bear interest at floating rates.

(c) Market risk
Market risk is the risk that changes in market prices, such as commodity prices, foreign exchange rates and interest rates, will affect the 
Group’s income or the value of its holdings of financial instruments. The objective of market risk management is to manage and control 
market risk exposures within acceptable parameters, while optimising the return on risk.

The Group enters into derivative financial contracts, when deemed economically viable to do so, to mitigate risks arising in the ordinary 
course of business from foreign exchange rate and interest rate movements, and also incurs financial liabilities, in order to manage these 
market risks. The Group carries out all such transactions within the Treasury policy as set down by the Board of Directors. The Group had 
no derivative financial instruments in the current or prior financial periods.

Commodity price risk
The Group is exposed to variability in the price of commodities used in the production or in the packaging of finished products, such as 
apple concentrate, glass, barley, aluminium, polymer, wheat and sugar/glucose. Commodity price risk is managed, where economically 
viable, through fixed price contracts with suppliers incorporating appropriate commodity hedging and pricing mechanisms. The Group 
does not directly enter into commodity hedge contracts. The cost of production is also sensitive to variability in the price of energy, 
primarily gas and electricity. It is Group policy to fix the cost of a certain level of its energy requirement through fixed price contractual 
arrangements directly with its energy suppliers. 

Currency risk
The Company’s functional and reporting currency and that of its share capital is Euro. The Euro is also the Group’s reporting currency 
and the currency used for all planning and budgetary purposes. The Group is exposed to currency risk in relation to sales and purchase 
transactions by Group companies in currencies other than their functional currency (transaction risk), and fluctuations in the Euro value of 
the Group’s net investment in foreign currency (Sterling and US Dollar) denominated subsidiary undertakings (translation risk). Currency 
exposures for the entire Group are managed and controlled centrally. The Group seeks to minimise its foreign currency transaction 
exposure when economically viable by maximising the value of its foreign currency input costs and creating a natural hedge. 

In addition, the Group has a number of long-term US Dollar and Sterling intra group loans for which settlement is neither planned nor 
likely to happen in the foreseeable future, and as a consequence of which are deemed quasi equity in nature and are therefore part of the 
Group’s net investment in its foreign operations. The Group does not hedge the translation exposure arising on the translation of the profits 
of foreign currency subsidiaries.

159

Financial Statements 
 
 
Notes forming part of the financial statements
(continued)

22. FINANCIAL INSTRUMENTS AND FINANCIAL RISK MANAGEMENT (CONTINUED)
The net currency gains and losses on transactional currency exposures are recognised in the Income Statement and the changes arising 
from fluctuations in the Euro value of the Group’s net investment in foreign operations are reported separately within Other Comprehensive 
Income.

The currency profile of the Group and Company’s financial instruments subject to transactional exposure as at 28 
February 2017 is as follows:-

CAD/AUD

Not at risk

Group

Cash & cash equivalents
Trade receivables
Advances to customers
Interest bearing loans & borrowings
Trade & other payables
Provisions

Gross currency exposure

Euro

€m

1.1
-
-
-
(0.4)
-

0.7

Sterling

€m

3.9
0.8
-
-
(4.5)
-

0.2

USD

€m

1.0
0.2
-
-
(0.1)
-

1.1

€m

0.6
0.5
-
-
-
-

1.1

€m

181.0
47.9
58.3
(358.2)
(139.1)
(14.2)

Total

€m

187.6
49.4
58.3
(358.2)
(144.1)
(14.2)

(224.3)

(221.2)

The Group had no outstanding forward foreign currency contracts in place at 28 February 2017 (2016: €nil).

Company

Net amounts due to Group undertakings
Accruals

Total

Sterling

Not at risk

€m

€m

(20.4)
-

(20.4)

74.4
(0.3)

74.1

Total

€m

54.0
(0.3)

53.7

The currency profile of the Group and Company’s financial instruments subject to transactional exposure as at 29 February 2016 is as 
follows:-

Group

Cash & cash equivalents
Trade & other receivables
Advances to customers
Interest bearing loans & borrowings
Trade & other payables
Provisions

Gross currency exposure

Euro

€m

4.6
1.8
-
-
(0.7)
-

5.7

Sterling

€m

2.8
1.0
-
-
(7.0)
-

(3.2)

USD

€m

0.7
0.2
-
-
-
-

0.9

CAD/AUD

Not at risk

€m

€m

2.8
0.5
-
-
(0.1)
-

186.4
66.1
53.0
(360.3)
(153.1)
(18.9)

Total

€m

197.3
69.6
53.0
(360.3)
(160.9)
(18.9)

3.2

(226.8)

(220.2)

160

C&C Group plcAnnual Report 2017 
22. FINANCIAL INSTRUMENTS AND FINANCIAL RISK MANAGEMENT (CONTINUED)

Company

Net amounts due to Group undertakings
Accruals

Total

Sterling

Not at risk

€m

€m

(10.5)
(0.5)

(24.6)
-

(24.6)

Total

€m

(35.1)
(0.5)

(11.0)

(35.6)

A 10% strengthening in the Euro against Sterling and the Australian, Canadian and US Dollars, based on outstanding financial assets 
and liabilities at 28 February 2017, would have a €0.3m negative impact on the Income Statement. A 10% weakening in the Euro against 
Sterling, and the Australian, Canadian and US Dollars would have a €0.3m positive effect on the Income Statement. This analysis assumes 
that all other variables, in particular interest rates, remain constant.

Interest rate risk 
The interest rate profile of the Group and Company’s interest-bearing financial instruments at the reporting date is summarised as follows:-

Variable rate instruments
Interest bearing loans & borrowings
Cash & cash equivalents

 Group

2017

€m

2016

€m

 Company

2017

€m

(359.3)
187.6

(362.4)
197.3

(171.7)

(165.1)

-
-

-

2016

€m

-
-

-

The Group and Company’s exposure to interest rate risk arises principally from its long-term debt obligations.  

Financial instruments: Cash flow hedges 
The Group had no outstanding cash flow hedges as at 28 February 2017 or 29 February 2016.

(d) Credit risk
Credit risk is the risk of financial loss to the Group if a customer or counterparty to a financial instrument fails to meet its contractual 
obligations, and arises principally from the Group’s trade receivables, its cash advances to customers, cash & cash equivalents including 
deposits with banks and derivative financial instruments contracted with banks. The Group has an indirect exposure to European 
Sovereigns via its defined benefit pension scheme investment portfolio. In the context of the Group’s operations, credit risk is mainly 
influenced by the individual characteristics of individual counterparties and is not considered particularly concentrated as it primarily 
arises from a wide and varied customer base; there are no material dependencies or concentrations of individual customers which would 
warrant disclosure under IFRS 8 Operating Segments.

161

Financial Statements 
Notes forming part of the financial statements
(continued)

22. FINANCIAL INSTRUMENTS AND FINANCIAL RISK MANAGEMENT (CONTINUED)
The Group has detailed procedures for monitoring and managing the credit risk related to its trade receivables and advances to 
customers based on experience, customer track records and historic default rates. Generally, individual ‘risk limits’ are set by customer 
and risk is only accepted above such limits in defined circumstances. A strict credit assessment is made of all new applicants who 
request credit-trading terms. The utilisation and revision, where appropriate, of credit limits is regularly monitored. Impairment provision 
accounts are used to record impairment losses unless the Group is satisfied that no recovery of the amount owing is possible. At that 
point, the amount is considered irrecoverable and is written off directly against the trade receivable/advance to customer. The Group also 
manages credit risk through the use of a receivables purchase arrangement, for an element of its trade receivables. Under the terms of 
this arrangement, the Group transfers the credit risk, late payment risk and control of the receivables sold. The total receivables sold at 28 
February 2017 was €53.4m.

Advances to customers are generally secured by, amongst others, rights over property or intangible assets, such as the right to take 
possession of the premises of the customer. Interest rates calculated on repayment/annuity advances are generally based on the risk-
free rate plus a margin, which takes into account the risk profile of the customer and value of security given. The Group establishes an 
allowance for impairment of customers advances that represents its estimate of potential future losses.

From time to time, the Group holds significant cash balances, which are invested on a short-term basis and disclosed under cash & cash 
equivalents in the Balance Sheet. Risk of counterparty default arising on short-term cash deposits is controlled within a framework of 
dealing primarily with banks who are members of the Group’s banking syndicate, and by limiting the credit exposure to any one of these 
banks or institutions. Management does not expect any counterparty to fail to meet its obligations. 

The Company also bears credit risk in relation to amounts owed by Group undertakings and from guarantees provided in respect of the 
liabilities of wholly owned subsidiaries as disclosed in note 25.

The carrying amount of financial assets, net of impairment provisions represents the maximum credit exposure. The maximum exposure 
to credit risk at the reporting date was:-

Trade receivables
Advances to customers
Amounts due from Group undertakings
Cash & cash equivalents

 Group

Company

2017

€m

49.4
58.3
-
187.6

2016

€m

69.6
53.0
-
197.3

2017

€m

-
-
335.1
-

2016

€m

-
-
238.2
-

295.3

319.9

335.1

238.2

The ageing of trade receivables and advances to customers together with an analysis of movement in the Group impairment provisions 
against these receivables are disclosed in note 15. The Group does not have any significant concentrations of risk.

(e) Liquidity risk
Liquidity risk is the risk that the Group or Company will not be able to meet its financial obligations as they fall due. Liquid resources are 
defined as the total of cash & cash equivalents. The Group finances its operations through cash generated by the business and medium 
term bank credit facilities; the Group does not use off-balance sheet special purpose entities as a source of liquidity or financing. 

The Group’s policy is to ensure that sufficient resources are available either from cash balances, cash flows or committed bank facilities to 
meet all debt obligations as they fall due. To achieve this, the Group (a) maintains adequate cash or cash equivalent balances; (b) prepares 
detailed 3 year cash projections; and (c) keeps refinancing options under review. In addition, the Group maintains an overdraft facility that 
is unsecured. 

In December 2014, the Group updated and amended its committed €450m multi-currency five year syndicated revolving loan facility with 
seven banks, namely Bank of Ireland, Bank of Scotland, Barclays Bank, Danske Bank, HSBC, Rabobank, and Ulster Bank, repayable in 
a single instalment on 22 December 2019. The facility agreement provides for a further €100m in the form of an uncommitted accordion 
facility and permits the Group to avail of further financial indebtedness, excluding working capital and guarantee facilities, to a maximum 
value of €150m, subject to agreeing the terms and conditions with the lenders. Consequently the Group is permitted under the terms of 
the agreement, to have debt capacity of €700m of which €359.3m was drawn at 28 February 2017 (2016: €360.4m). 
162

C&C Group plcAnnual Report 2017 
 
  
 
22. FINANCIAL INSTRUMENTS AND FINANCIAL RISK MANAGEMENT (CONTINUED)
The Group’s debt facility incorporates two financial covenants:
•  Interest cover: The ratio of EBITDA to net interest for a period of 12 months ending on each half-year date will not be less than 3.5:1
•  Net debt/EBITDA: The ratio of net debt on each half-year date to EBITDA for a period of 12 months ending on a half-year date will not 

exceed 3.5:1

Compliance with these debt covenants is monitored continuously.

The Group’s main liquidity risk relates to maturing debt, however this risk is considered low at year end given the current facility extends to 
December 2019 as outlined above. 

At the year end, the Group had net debt, net of unamortised issue costs, of €170.6m (29 February 2016: €163.0m), with a Net debt/
EBITDA ratio of 1.55:1. 

The following are the contractual maturities of financial liabilities, including interest payments-

Group

Carrying

Contractual

6 months

6-12

Greater than

amount

cash flows

€m

€m

or less

€m

months

1-2 years

€m

 €m

2 years

€m

2017
Interest bearing loans & borrowings
Trade & other payables 
Provisions

(358.2)
(144.1)
(14.2)

(374.3)
(144.1)
(15.4)

(2.7)
(144.1)
(3.8)

Total contracted outflows

(516.5)

(533.8)

(150.6)

2016
Interest bearing loans & borrowings
Trade & other payables 
Provisions

(360.3)
(160.9)
(18.9)

(384.4)
(160.9)
(22.6)

(3.0)
(160.9)
(12.2)

Total contracted outflows

(540.1)

(567.9)

(176.1)

Company

2017
Amounts due to Group undertakings
Trade & other payables

(281.1)
(0.3)

(281.1)
(0.3)

(281.1)
(0.3)

Total contracted outflows

(281.4)

(281.4)

(281.4)

2016

Amounts due to Group undertakings
Trade & other payables

(273.3)
(0.5)

(273.3)
(0.5)

(273.3)
(0.5)

Total contracted outflows

(273.8)

(273.8)

(273.8)

(2.7)
-
(2.8)

(5.5)

(3.0)
-
(1.1)

(4.1)

-
-

-

-
-

-

(5.3)
-
(0.9)

(363.6)
-
(7.9)

(6.2)

(371.5)

(6.0)
-
(0.9)

(6.9)

(372.4)
-
(8.4)

(380.8)

-
-

-

-
-

-

-
-

-

-
-

-

163

Financial StatementsNotes forming part of the financial statements
(continued)

23. SHARE CAPITAL AND RESERVES SHARE CAPITAL

At 28 February 2017
Ordinary shares of €0.01 each

At 29 February 2016
Ordinary shares of €0.01 each

At 28 February 2015
Ordinary shares of €0.01 each

* Inclusive of 11.9m treasury shares.
** Inclusive of 16.4m treasury shares. 
*** Inclusive of 16.5m treasury shares. 

Allotted and

Allotted and

Authorised

called up

Authorised

called up

number

Number

€m

€m

800,000,000 325,546,201*

800,000,000 329,157,714**

800,000,000 348,547,138***

8.0

8.0

8.0

3.3

3.3

3.5

All shares in issue carry equal voting and dividend rights. 

Following shareholder approval at the Annual General Meeting on 27 June 2012, where Interests under the Joint Share Ownership Plan 
have vested and if the participant is a continuing employee and so agrees, the participant is entitled to dividends on the relevant Plan 
Shares in proportion to his economic interest. The Trustees of the Employee Trust are entitled to the dividends otherwise but have waived 
their entitlement. In the year to 28 February 2017, dividends of less than €0.1m were paid to Plan participants (2016: €0.4m).

Reserves
Group

As at 1 March
Shares issued in lieu of dividend
Shares issued in respect of options exercised
Shares cancelled following share buyback programme
Shares disposed of or transferred to Participants

Allotted and called up Ordinary 
Shares

Ordinary Shares held by the Trustee 
of the Employee Trust*

2017

‘000

2016

‘000

329,158
2,209
318
(6,139)
-

348,547
1,312
146
(20,847)
-

2017

‘000

7,354
-
-
-
(4,442)

2016

‘000

7,473
-
-
-
(119)

As at 28 (29) February 

325,546**

329,158**

2,912

7,354

*1.7m shares are held in the sole name of the Trustee of the Employee Trust (2016: 0.1m). 
** Includes 9.025m shares bought by the Group during the financial year ended 28 February 2015 which continue to be held as Treasury shares.

Movements in the year ended 28 February 2017 
In July 2016, 1,067,162 ordinary shares were issued to the holders of ordinary shares who elected to receive additional ordinary shares 
at a price of €3.95476 per share, instead of part or all the cash element of their final dividend entitlement for the year ended 29 February 
2016. In December 2016, 1,142,613 ordinary shares were issued to the holders of ordinary shares who elected to receive additional 
ordinary shares at a price of €3.44324 per share, instead of part or all the cash element of their interim dividend entitlement for the year 
ended 28 February 2017. During the current financial year 318,150 ordinary shares were issued on the exercise of share options for a net 
consideration of €0.8m. 

164

C&C Group plcAnnual Report 2017 
23. SHARE CAPITAL AND RESERVES SHARE CAPITAL (CONTINUED)
All shares held by Kleinwort Benson (Guernsey) Trustees Limited as trustees of the C&C Employee Trust which were neither cancelled 
nor disposed of by the Trust at 28 February 2017 continue to be included in the treasury share reserve. During the financial year, 
130,513 shares were sold by the Trustees and are no longer accounted for as treasury shares and 4,311,889 shares were transferred to 
participants on exercise of their entitlements under the Group’s Joint Share Ownership Plan and therefore are also no longer accounted 
for as treasury shares.

Also during the current financial year, as part of the Group’s capital management strategy, the Group invested €23.2m in an on-market 
share buyback programme (inclusive of commission and related costs) in which it repurchased and subsequently cancelled 6,139,438 
of the Group’s shares. This was in accordance with shareholder authority granted at the Group’s AGM, in July 2016, to make market 
purchases of up to 10% of its own shares.

Movements in the year ended 29 February 2016 
In July 2015, 663,539 ordinary shares were issued to the holders of ordinary shares who elected to receive additional ordinary shares at a 
price of €3.68 per share, instead of part or all the cash element of their final dividend entitlement for the year ended 28 February 2015. In 
December 2015, 647,937 ordinary shares were issued to the holders of ordinary shares who elected to receive additional ordinary shares 
at a price of €3.67 per share, instead of part or all the cash element of their interim dividend entitlement for the year ended 29 February 
2016. During the financial year 146,000 ordinary shares were issued on the exercise of share options for a net consideration of €0.5m. 

All shares held by Kleinwort Benson (Guernsey) Trustees Limited as trustees of the C&C Employee Trust which were neither cancelled 
nor disposed of by the Trust at 29 February 2016 continue to be included in the treasury share reserve. During the financial year, 119,244 
shares were sold by the Trustees and therefore are no longer accounted for as treasury shares. 

Also during the prior financial year, as part of the Group’s capital management strategy, the Group invested €76.6m (inclusive of 
commission and related costs) in an on-market share buyback programme in which it repurchased and subsequently cancelled 
20,846,900 of the Group’s shares. 

Share premium - Group
The change in legal parent of the Group on 30 April 2004, as disclosed in detail in that year’s annual report, was accounted for as a 
reverse acquisition. This transaction gave rise to a reverse acquisition reserve debit of €703.9m, which, for presentation purposes in the 
Group financial statements, has been netted against the share premium in the Consolidated Balance Sheet. 

Share premium - Company
The share premium, as stated in the Company Balance Sheet, represents the premium recognised on shares issued and amounts to 
€838.6m as at 28 February 2017 (2016: €829.7m). The current financial year movement relates to the exercise of share options, and the 
issuance of a scrip dividend to those who elected to receive additional ordinary shares in place of a cash dividend. 

Other undenominated reserve and capital reserve 
These reserves initially arose on the conversion of preference shares into share capital of the Company and other changes and 
reorganisations of the Group’s capital structure. The current and prior financial year movement relates to the on-market share buyback 
programme undertaken by the Group during both periods as outlined in further detail below. 

Share-based payment reserve
The reserve relates to amounts expensed in the Income Statement in connection with share option grants falling within the scope of IFRS 
2 Share-Based Payment, plus amounts received from participants on award of Interests under the Group’s Joint Share Ownership Plan, 
less reclassifications to retained income following exercise/forfeit post vesting or lapse of such share options and Interests, as set out in 
note 4.

Currency translation reserve 
The translation reserve comprises all foreign exchange differences from 1 March 2004, arising from the translation of the Group’s net 
investment in its non-Euro denominated operations, including the translation of the profits of such operations from the average exchange 
rate for the year to the exchange rate at the Balance Sheet date, as adjusted for the translation of foreign currency borrowings designated 
as net investment hedges and long-term intra group loans for which settlement is neither planned nor likely to happen in the foreseeable 
future, and as a consequence are deemed quasi equity in nature and are therefore part of the Group’s net investment in foreign 
operations.

165

Financial StatementsNotes forming part of the financial statements
(continued)

23. SHARE CAPITAL AND RESERVES SHARE CAPITAL (CONTINUED)
Revaluation reserve
Since 2009 the Group has completed a number of external valuations on its property, plant and equipment. Gains arising from such 
revaluations are posted to the Group’s revaluation reserve. Any decreases in the value of the Group’s property, plant and equipment as a 
result of external or internal valuations are recognised in the Income Statement except where there had been a previously recognised gain 
in the revaluation reserve as a result of the same asset, in which case, the gain is eliminated from the revaluation reserve to offset the loss 
in the first instance.

The movement in the current financial year is the removal of a previously recognised gain on an element of the Group’s property, plant and 
equipment which was disposed of during the year.

Treasury shares
Included in this reserve is where the Company issues equity share capital under its Joint Share Ownership Plan, which is held in trust by 
the Group’s Employee Trust. The consideration paid, 90% by a Group company and 10% by the participants, in respect of these shares 
is deducted from total shareholders’ equity and classified as treasury shares on consolidation until such time as the Interests vest and 
the participant acquires the shares from the Trust or the Interests lapse and the shares are cancelled or disposed of by the Trust. Also 
included in the reserve is the purchase of 9,025,000 of the Company’s own shares in the financial year ended 28 February 2015 at an 
average price of €3.29 per share under the Group’s share buyback programme. 

The current year movement in the reserve relates to Interests under the Joint Share Ownership Plan being acquired by participants from 
the Trust. 

Capital management
The Board’s policy is to maintain a strong capital base so as to safeguard the Group’s ability: to continue as a going concern for the 
benefit of shareholders and stakeholders; to maintain investor, creditor and market confidence; and, to sustain the future development of 
the business through the optimisation of the value of its debt and equity shareholding balance. 

The Board considers capital to comprise long-term debt and equity. There are no externally imposed requirements with respect to capital 
with the exception of a financial covenant in the Group’s debt facilities which limits the Net debt:EBITDA ratio to a maximum of 3.5 times. 
This financial covenant was complied with throughout the year. 

The Board periodically reviews the capital structure of the Group, considering the cost of capital and the risks associated with each class 
of capital. The Board approves any material adjustments to the capital structure in terms of the relative proportions of debt and equity. 
In order to maintain or adjust the capital structure, the Group may issue new shares, dispose of assets to reduce debt, alter dividend 
policy by increasing or reducing the dividend paid to shareholders, return capital to shareholders and/or buyback shares. In respect of 
the financial year ended 28 February 2017, the Company paid an interim dividend on ordinary shares of 4.96c per share (2016: 4.73c per 
share) and the Directors propose, subject to shareholder approval, that a final dividend of 9.37c per share (2016: 8.92c per share) be paid, 
bringing the total dividend for the year to 14.33c per share (2016: 13.65c per share).

In addition, as part of the Group’s capital management strategy, the Group participated in a share buyback programme during the 
financial year. At the AGM held on 7 July 2016, shareholders granted the Group authority to make market purchases of up to 10% of its 
own shares.

The Group invested €22.9m (€23.2m including commission and related fees) as part of this on-market buyback programme, purchasing 
6,139,438 of the Company’s shares at an average price of €3.73. The Group’s stockbrokers, Investec, conducted the share buyback 
programme. All shares acquired as part of the share buyback programme in the current financial year were subsequently cancelled by 
the Group. In the prior financial year, the Group invested €75.7m (€76.6m including commission and related fees) as part of this on-market 
share buyback programme, purchasing 20,846,900 of the Company’s shares at an average price of €3.63. All shares acquired were 
subsequently cancelled by the Group. In the financial year ended 28 February 2015, a subsidiary of the Group invested €30.0m as part 
of an on-market share buyback programme, purchasing 9,025,000 of the Company’s shares at an average price of €3.29. All shares 
acquired as part of this share buyback programme in the prior financial year are held as Treasury shares. 

The Group monitors debt capital on the basis of interest cover and by the ratio of Net debt:EBITDA before exceptional items. In December 
2014, the Group updated and amended its committed €450m multi-currency five year syndicated revolving facility with 7 banks which is 
repayable in a single instalment on 22 December 2019.

166

C&C Group plcAnnual Report 2017 
 
  
23. SHARE CAPITAL AND RESERVES SHARE CAPITAL (CONTINUED)
Company Income Statement
In accordance with Section 304 of the Companies Act 2014, the Income Statement of the Company has not been presented separately 
in these consolidated financial statements. A profit of €146.0m (2016: €0.7m loss) was recognised in the individual Company Income 
Statement of C&C Group plc.

24. COMMITMENTS
(a) Capital commitments
At the year end, the following capital commitments authorised by the Board had not been provided for in the financial statements:-

Contracted
Not contracted

2017

€m

0.3
12.9

13.2

2016

€m

11.8
10.1

21.9

The contracted capital commitments at 28 February 2017 primarily relates to improvements to the Wellpark visitor centre. Commitments 
at 29 February 2016 primarily relate to commitments at the Group’s manufacturing facilities in Clonmel as a result of the announced 
consolidation of production sites across the Group during the prior financial year and the consequential announced investment in 
enhancing packaging and logistics capabilities at the Group’s Clonmel site.

(b) Commitments under operating leases
Future minimum rentals payable under non-cancellable operating leases at the year end are as follows:-

Payable in less than one year
Payable between 1 and 5 years
Payable greater than 5 years

2017

Land &

Plant &

buildings

machinery

€m

€m

3.9
7.0
7.6

18.5

0.6
1.2
-

1.8

Other

€m

10.0
22.7
1.3

14.5
30.9
8.9

5.5
8.2
9.7

34.0

54.3

23.4

2016

Land &

Plant &

Total

buildings

machinery

€m

€m

€m

Other

€m

6.2
 15.3
-

Total

€m

12.5
25.5
9.7

21.5

47.7

0.8
2.0
-

2.8

The land & buildings operating lease commitments primarily relate to two leases of warehousing facilities in the UK acquired as part of the 
acquisition of the Gaymers cider business in 2010. These leases are due to expire in 2017 and 2026 respectively. A related onerous lease 
provision is included in Provisions – note 17. The other operating lease commitments primarily relate to on trade assets across the Group.

167

Financial Statements 
 
Notes forming part of the financial statements
(continued)

24. COMMITMENTS (CONTINUED)
(c) Other commitments
At the year end, the value of contracts placed for future expenditure was:-

Apple 
concentrate

Glass Marketing

Barley

Aluminium

Polymer

Wheat

Sugar/ 
glucose

Natural gas

Total*

2017

€m

€m

€m

€m

€m

€m

€m

€m

Payable in less than one year
Payable between 1 and 5 
years

0.7
-

4.5
-

2.2
3.5

6.9
13.2

1.6
-

0.3
-

0.7
-

10.2
-

0.8
-

€m

27.9
16.7

*Commitment obligations range from between 1 month to 60 months.

0.7

4.5

5.7

20.1

1.6

0.3

0.7

10.2

0.8

44.6

Apple 
concentrate

Glass Marketing

Barley

Aluminium

Polymer

Wheat

Sugar/ 
glucose

Natural gas

Total

€m

€m

€m

€m

€m

€m

€m

€m

€m

€m

2016

Payable in less than one year
Payable between 1 and 5 
years

1.7
0.4

5.0
-

3.8
3.3

7.2
21.1

7.5
-

2.1

5.0

7.1

28.3

7.5

-
-

-

0.3
-

11.8
1.6

0.3

13.4

-
-

-

37.3
26.4

63.7

25. GUARANTEES AND CONTINGENCIES
Where the Group or subsidiaries enters into financial guarantee contracts to guarantee the indebtedness of other companies or joint 
ventures and associates within the Group, the Group/subsidiaries considers these to be insurance arrangements and accounts for them 
as such. The Group/subsidiary treats the guarantee contract as a contingent liability until such time as it becomes probable that it will be 
required to make a payment under the guarantee.

As outlined in note 18, the Group has a multi-currency loan facility in place at year end, which it re-negotiated in December 2014. The 
Company, together with a number of its subsidiaries, gave a letter of guarantee to secure its obligations in respect of these loans. The 
actual loans outstanding at 28 February 2017 amounted to €359.3m (2016: €360.4m). 

During the financial year ended 28 February 2015, a subsidiary of the Group entered into guarantees in favour of HSBC Bank plc, HSBC 
Asset Finance (UK) Limited and HSBC Equipment Finance Limited whereby it guaranteed drawn debt plus interest charges by Drygate 
Brewing Company Limited to HSBC Bank PLC of up to £540,000 and to HSBC Asset Finance (UK) and HSBC Equipment Finance Limited 
of up to £225,000 in aggregate. The guarantees reduce on a pound for pound basis to the extent of capital repayments in respect of the 
drawn debt and any amounts realised by the bank pursuant to any security provided in respect of the debt. The Guarantee with respect 
to HSBC Bank plc expires on the earlier of eleven years and three months from the date on which the guarantee became effective, the 
secured liabilities are repaid, or by mutual agreement with HSBC Bank plc. The Guarantees with HSBC Asset Finance (UK) Limited and 
HSBC Equipment Finance Limited expire after the secured liabilities are repaid, or by mutual agreement with HSBC Asset Finance (UK) 
Limited and HSBC Equipment Finance Limited respectively.

168

C&C Group plcAnnual Report 2017 
25. GUARANTEES AND CONTINGENCIES (CONTINUED)
Also during the financial year ended 28 February 2015, a subsidiary of the Group entered into a guarantee with Ulster Bank Limited 
whereby it guaranteed repayment of a loan plus interest and charges, to a maximum value of €1,150,000, which was drawn by one of 
its customers. The guarantee expires on the earlier of three years from the date of the first drawdown or the date on which the customer 
discharges its liability in its entirety.

During the 2014 financial year, a subsidiary of the Group entered into a guarantee in favour of Bank of Scotland plc whereby it guaranteed 
repayment of a five year term loan facility of up to €1,000,000 made by Bank of Scotland plc to a customer of a subsidiary of C&C Group 
plc, together with interest and other charges due under the facility and account charges. 

During the 2011 financial year, a subsidiary of the Group entered into a guarantee with Clydesdale Bank plc whereby it guaranteed 
£250,000 plus interest and charges of the drawn debt of one of its customers. The guarantee expires on the earlier of: 10 years from the 
date on which the guarantee becomes effective; or the secured liabilities are repaid; or by mutual agreement with Clydesdale Bank plc.

Invest Northern Ireland funding, in the form of an employment grant of €0.2m was received during the 2015 financial year. Enterprise 
Ireland funding of €1.0m has previously been received towards the costs of implementing developmental projects. Scottish Enterprise 
Board funding of €0.3m had previously been received under the terms of its Regional Selective Assistance Scotland Scheme. All of these 
funds are fully repayable should the recipient subsidiary of the Group at any time during the term of the agreements be in breach of the 
terms and conditions of the agreements. The agreements terminate five years from date of the last receipt of funding which in the case of 
Invest Northern Ireland funding is September 2019 and Enterprise Ireland funding is March 2018. The Scottish Enterprise Board funding 
terms and conditions expired in July 2016. 

Under the terms of the Sale and Purchase Agreement with respect to disposal of the Group’s Northern Ireland wholesaling business in 
the year ended 29 February 2012, the Group has a maximum aggregate exposure of £4.3m in relation to warranties. The time limit for 
notification of all claims with respect to these warranties expired on 3 February 2013, with the exception of any claim relating to tax where 
the time limit is seven years from the transaction date and is due to expire on 3 August 2018.

Pursuant to the provisions of Section 357 of the Companies Act 2014, the Company has guaranteed the liabilities of certain of its 
subsidiary undertakings incorporated in the Republic of Ireland for the financial year to 28 February 2017 and as a result such subsidiaries 
are exempt from certain filing provisions. 

26. RELATED PARTY TRANSACTIONS 
The principal related party relationships requiring disclosure in the consolidated financial statements of the Group under IAS 24 Related 
Party Disclosures pertain to the existence of subsidiary undertakings and equity accounted investees, transactions entered into by the 
Group with these subsidiary undertakings and equity accounted investees and the identification and compensation of and transactions 
with key management personnel.

(a) Group
Transactions 
Transactions between the Group and its related parties are made on terms equivalent to those that prevail in arm’s length transactions.

Subsidiary undertakings
The consolidated financial statements include the financial statements of the Company and its subsidiaries. A listing of all subsidiaries 
is provided in note 27. Sales to and purchases from subsidiary undertakings, together with outstanding payables and receivables, are 
eliminated in the preparation of the consolidated financial statements in accordance with IFRS 10 Consolidated Financial Statements. 

Equity accounted investees
In the current financial year, on 20 December 2016, the Group acquired 25% of the equity share capital of Whitewater Brewing Company 
Limited (“Whitewater”), an Irish Craft brewer for £0.3m (€0.3m euro equivalent at date of transaction). Also in the current financial year, on 
11 May 2016, the Group acquired 14% of the equity share capital of a Canadian Company, for CAD$2.5m (€1.7m euro equivalent on date 
of investment).  Details of transactions between the Group and both Whitewater and the Canadian Company, from date of investment, are 
disclosed below. 

169

Financial Statements  
  
Notes forming part of the financial statements
(continued)

26. RELATED PARTY TRANSACTIONS (CONTINUED)
During the financial year ended 28 February 2015, the Group entered into a joint venture arrangement with Heather Ale Limited, run by the 
Williams brothers who are recognised as leading family craft brewers in Scotland, to form a new entity Drygate Brewing Company Limited. 
The joint venture, which is run independently of the joint venture partners existing businesses, operates a craft brewing and retail facility 
adjacent to Wellpark brewery.  Details of transactions during the current and prior financial year and outstanding year end balances are 
disclosed below. 

The Group also holds a 50% investment in Beck & Scott (Services) Limited (Northern Ireland) and a 45.61% investment in The Irish 
Brewing Company Limited (Ireland) following its acquisition of Gleeson. Transactions between the Group and Beck & Scott (Services) 
Limited (Northern Ireland) are disclosed below. The Group had no transactions with The Irish Brewing Company Limited (Ireland) which is 
a non-trading entity.

A subsidiary of the Group holds a 33% investment in Shanter Inns Limited. Transactions between the Group and Shanter Inns are 
disclosed below.

On 28 November 2012, the Group acquired an equity investment in Thistle Pub Company Limited, a joint venture with Maclay Group plc. 
The Group subsequently acquired the remaining equity share capital of the Thistle Pub Company Limited business in the prior financial 
year on 3 August 2015. The Group therefore accounted for Thistle Pub Company Limited as a related party in the prior financial year up 
to the date of the deemed disposal of its initial investment and subsequent acquisition of 100% Thistle Pub Company Limited on 3 August 
2015. 

On 21 March 2012, the Group acquired a 25% equity investment in Maclay Group plc. The Maclay Group plc went into administration 
during the financial year ended 28 February 2015 and the Group consequently impaired its investment in this entity. The Group continued 
to trade with Maclay Inns Limited (in administration), a 100% owned subsidiary of the Maclay Group plc (in administration) in the prior 
financial year and details of transactions are disclosed below. In the current financial year the Group did not trade with Maclay Inns Limited 
however did receive an interim distribution of €0.5m as part of the administration process.

Loans extended by the Group to equity accounted investees are considered trading in nature and are included within advances to 
customers in Trade & other receivables (note 15).

Details of transactions with equity accounted investees during the year and related outstanding balances at the year end are as follows:- 

Sale of goods to equity accounted investees:
Beck & Scott (Services) Limited (Northern Ireland)
Drygate Brewing Company Limited
Maclay Group plc
Thistle Pub Company Limited
Shanter Inns Limited

Net revenue

Balance outstanding

2017

€m

0.2
0.2
-
n/a
-
0.4

2016

€m

-
0.3
0.8
0.4
0.3
1.8

2017

€m

-
0.1
-
n/a
-
0.1

2016

€m

-
0.1
-
-
-
0.1

170

C&C Group plcAnnual Report 2017 
26. RELATED PARTY TRANSACTIONS (CONTINUED)

Loans to equity accounted investees:

Canadian Investment

Whitewater Brewing Company Limited

Drygate Brewing Company Limited

Shanter Inns Limited

Purchase of goods from equity accounted investees:
Whitewater Brewing Company  Limited
Drygate Brewing Company Limited

Balance outstanding

2017

€m

1.8

0.7

0.7

-

3.2

Purchases

Balance outstanding

2017

€m

0.1
0.6
0.7

2016

€m

-
0.1
0.1

2017

€m

-
0.2
0.2

2016

€m

-

-

2.1

0.1

2.2

2016

€m

n/a
0.1
0.1

All outstanding trading balances with equity accounted investees, which arose from arm’s length transactions, are to be settled in cash 
within one month of the reporting date. 

Key management personnel 
For the purposes of the disclosure requirements of IAS 24 Related Party Disclosures, the Group has defined the term ‘key management 
personnel’, as its executive and non-executive Directors. Executive Directors participate in the Group’s equity share award schemes 
(note 4) and death in service insurance programme and in the case of UK resident executive Directors are covered under the Group’s 
permanent health insurance programme. The Group also provides private medical insurance for UK resident executive Directors. No other 
non-cash benefits are provided. Non-executive Directors do not receive share-based payments or post employment benefits.

Details of key management remuneration are as follows:-

Number of individuals

Salaries and other short-term employee benefits
Post employment benefits
Equity settled share-based payments
Further amount re exercise of JSOP Interests
Dividend equivalent payment with respect to JSOP Interests
Dividend income with respect of JSOP Interests (note 23)

Total 

2017

2016

Number

Number

10

€m

2.4
0.3
0.1
0.2
0.6
-

3.6

10

€m

2.9
0.3
 -
-
-
0.4

3.6

171

Financial StatementsNotes forming part of the financial statements
(continued)

26. RELATED PARTY TRANSACTIONS (CONTINUED)
Two of the Group’s executive Directors were awarded Interests under the Group’s Joint Share Ownership Plan (JSOP). When an award 
is granted to an executive under the Group’s JSOP, its value is assessed for tax purposes with the resulting value being deemed to fall 
due for payment on the date of grant. Under the terms of the Plan, the executive must pay the Entry Price at the date of grant and, if the 
tax value exceeds the Entry Price, he must pay a further amount, equating to the amount of such excess, before an exercise/sale of the 
awarded Interests. The deferral of the payment of the further amount was considered to be an interest-free loan by the Company to the 
executive and a taxable benefit-in-kind arose, charged at the Revenue stipulated rates (Ireland 13.5% from 1 January 2013 and UK 3.25% 
to 5 April 2015 and 3.0% from 6 April 2015). In the current financial year the Group’s executive Directors exercised their JSOP Interests 
and paid the further amount on exercise. Under the terms of the Plan, when the further amount is paid, the Company compensates the 
executive for the obligation to pay this further amount by paying him an equivalent amount, which is however, subject to income tax and 
social security in the hands of the executive. This compensation is disclosed in the table above under Further amount. 

The balances of the loans outstanding to the executive Directors in the context of the above as at 28 February 2017 and 29 February 2016 
are as follows:-

Stephen Glancey
Kenny Neison

Total

28 February

29 February

2017

€’000

-
-

-

2016

€’000

111
83

194

The highest amount due during the year, with respect to these loans, were the amounts outstanding as at 29 February 2016.

Also during the year and pursuant to a contract for services effective as of 1 April 2014 between C&C IP Sàrl (‘CCIP’) and Joris Brams 
BVBA (‘JBB’), (a company wholly owned by Joris Brams and family), CCIP paid fees of €91,550 to JBB in respect of brand development 
services provided by JBB to CCIP in relation to Belgian products.

(b) Company
The Company has a related party relationship with its subsidiary undertakings. Details of the transactions in the year between the 
Company and its subsidiary undertakings are as follows:- 

Dividend income
Expenses paid on behalf of and recharged by subsidiary undertakings to the Company 
Equity settled share-based payments for employees of subsidiary undertakings
Drawdown of cash funding and other cash movements with subsidiary undertakings

2017

€m

149.0
(3.1)
0.7
(89.1)

2016

€m

-
(2.9)
0.5
(111.1)

172

C&C Group plcAnnual Report 2017 
27. SUBSIDIARY UNDERTAKINGS

Trading subsidiaries

Notes

Nature of business

Class of shares held as at 28 February 2017
(100% unless stated)

Incorporated and registered in Republic of Ireland
Bulmers Limited
C&C Financing DAC
C&C Group International Holdings Limited
C&C Group Irish Holdings Limited
C&C Group Sterling Holdings Limited
C&C (Holdings) Limited
C&C Management Services Limited

Cantrell & Cochrane Limited
Latin American Holdings Limited
M&J Gleeson & Co u.c.
Tennent’s Beer Limited 
The Annerville Financing Company u.c.
The Five Lamps Dublin Beer Company Limited
Tipperary Pure Irish Water (Sales) u.c. (formerly Tipperary 
Natural Mineral Water (Sales))
Wm. Magner Limited
Wm. Magner (Trading) Limited

Incorporated and registered in Northern Ireland
C&C Holdings (NI) Limited 
Gleeson N.I. Limited
Tennent’s NI Limited

Incorporated and registered in England and Wales
C&C Management Services (UK) Limited

Magners GB Limited

Incorporated and registered in Scotland
Macrocom (1018) Limited
Tennent Caledonian Breweries UK Limited
Tennent Caledonian Breweries Wholesale Limited 
Wallaces Express Limited
Wellpark Financing Limited

Incorporated and registered in Luxembourg
C&C IP Sàrl
C&C IP (No. 2) Sàrl
C&C Luxembourg Sàrl

Incorporated and registered Portugal
Biofun - Produtos Biológicos Do Fundão Limitada
Frontierlicious Limitada
Incredible Prosperity Limitada

Cider

(a) (n)
Ordinary
(b) (n) (o) Financing company Ordinary
Ordinary & Convertible 
(a) (n) (o) Holding company
Ordinary
(a) (n) (o) Holding company
Ordinary
Holding company
(b) (n)
Ordinary
Holding company
(a) (n)
6% Cumulative Preference, 5% Second Non-
Provision of 
(a) (n)
Cumulative Preference & Ordinary Stock 
management services
Ordinary
Holding company
Holding company
Ordinary
Wholesale of drinks Ordinary
Beer 
Ordinary
Financing company Ordinary
Beer 
Water 

(a) (n)
(b) (n)
(b) (n)
(a) (n)
(a) (n)
(b) 
(b) (n)

Ordinary (87.5%)
Ordinary

(a) (n)
(a) (n)

Cider
Ordinary
Financing company  Ordinary

(c)
(c)
(c)

(e)

(e)

(g)
(f)
(g)
(g)
(f)

(h)
(h)
(h)

(i)
(i)
(i)

Holding company
Ordinary
Wholesale of drinks Ordinary
Cider and beer 

Ordinary & 3.25% Cumulative Preference

Provision of 
management services
Cider and beer 

Ordinary

Ordinary

Investment
Ordinary 
Ordinary
Beer and cider
Wholesale of drinks Ordinary
Holding company
Ordinary
Financing company Ordinary

Licensing activity
Licensing activity
Holding and financing 
company

Class A to J Units
Class A to J Units
Class A to J Units

Ordinary
Ingredients
Orchard management Ordinary
Orchard management Ordinary

173

Financial StatementsNotes forming part of the financial statements
(continued)

27. SUBSIDIARY UNDERTAKINGS (CONTINUED)

Trading subsidiaries

Notes

Nature of business

Class of shares held as at 28 February 2017
(100% unless stated)

Incorporated and registered in Delaware, US 
Green Mountain Beverages Management Corporation, Inc (j)
(j)
Vermont Hard Cider Company Holdings, Inc.
(j)
Vermont Hard Cider Company, LLC
(j)
Wm. Magner, Inc.

Licensing activity
Holding company 
Cider
Cider 

Common Stock
Common Stock
Membership Units
Common Stock

Incorporated and registered in Singapore
C&C International (Asia) Pte. Ltd.

(l)

Sales & Marketing 

Ordinary

Non-trading subsidiaries
Incorporated and registered in Republic of Ireland
C&C Agencies Limited
C&C Brands Limited 
C&C Gleeson Group Pension Trust Limited 
C&C Group Pension Trust Limited
C&C Group Pension Trust (No. 2) Limited
C&C Profit Sharing Trustee Limited
Ciscan Net Limited
Cooney & Co. u.c.
Cravenby Limited
Crystal Springs Water Company Limited
Dowd’s Lane Brewing Company Limited 
Edward and John Burke (1968) Limited
Findlater (Wine Merchants) Limited
Fruit of the Vine Limited
Gleeson Logistic Services Limited
Gleeson Management Services u.c.
Gleeson Wines & Spirits Limited
Greensleeves Confectionery Limited

(a) (n)
(a) (n)
(b)(n)
(a) (n)
(a) (n)
(a) (n)
(a) (n)
(b) (n)
(a) (n)
(b) (n)
(a) (n)
(a) (n)
(a) (n)
(a) (n)
(b) (n)
(b) (n)
(b) (n)
(b) (n)

(b) (n)
(b) (n)
(b) (n)
(b) (n)
(b) (n)

J.L. O’Brien Clonmel u.c.
M.& J. Gleeson (Investments) Limited
M&J Gleeson Nominees Limited 
M. and J. Gleeson (Manufacturing) Company u.c. 
M and J Gleeson (Manufacturing) Company Holdings 
Limited
M and J Gleeson and Company Holdings Limited
M & J Gleeson Property Development Limited
Magners Irish Cider Limited
Sceptis Limited
Showerings (Ireland) Limited
Tennmel Limited 
Thwaites Limited
Tipperary Natural Mineral Water Company Holdings 
Limited
Tipperary Natural Mineral Water (Sales) Holdings Limited (b) (n)
(a) (n)
Tipperary Pure Irish Water u.c. 
(a) (n)
Vandamin Limited

(b) (n)
(b) (n)
(a) (n)
(a) (n)
(a) (n)
(b) (n)
(a) (n)
(b) (n)

174

Non-trading
Non-trading
Non-trading
Non-trading
Non-trading
Non-trading
Non-trading
Non-trading
Non-trading
Non-trading
Non-trading
Non-trading
Non-trading
Non-trading
Non-trading
Non-trading
Non-trading
Non-trading

Non-trading
Non-trading
Non-trading
Non-trading
Non-trading

Non-trading
Non-trading
Non-trading
Non-trading
Non-trading
Non-trading
Non-trading
Non-trading

Non-trading
Non-trading
Non-trading

Ordinary
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary & A Ordinary
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary & A Ordinary 
Ordinary & A Ordinary
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary, 12% Cumulative Convertible 
Redeemable Preference & 3% Cumulative 
Redeemable Convertible Preference
Ordinary
Ordinary
Ordinary & Preference
Ordinary 
Ordinary & Non-Voting Ordinary

Ordinary
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary & A-E Non-Voting
A & B Ordinary
Ordinary

Ordinary
Ordinary
A & B Ordinary

C&C Group plcAnnual Report 201727. SUBSIDIARY UNDERTAKINGS (CONTINUED)

Trading subsidiaries

Notes

Nature of business

Class of shares held as at 28 February 2017
(100% unless stated)

Incorporated and registered in Northern Ireland
C&C 2011 (NI) Limited
C&C Profit Sharing Trustee (NI) Limited

Incorporated and registered in Scotland
Thistle Pub Company Limited

(c)
(c)

(d)

Non-trading
Non-trading

Ordinary
Ordinary

 Non-trading

Ordinary 

Incorporated and registered in England and Wales
Gaymer Cider Company Limited
Green Light Brands Limited
Monuriki Drinks Limited
Monuriki Sales & Marketing Limited

(e)
(m) (p)
(m) (p)
(m) (p)

Non-trading
Dissolved
Dissolved
Dissolved

Ordinary
Ordinary 
Ordinary
Ordinary 

Incorporated and registered in Germany
Wm. Magner GmbH 

(k) (q)

Dissolved

Ordinary

Notes
(a) - (q) 
The address of the registered office of each of the above companies is as follows:
(a) Annerville, Clonmel, Co. Tipperary, E91 NY79, Ireland.
(b) Bulmers House, Keeper Road, Crumlin, Dublin 12, D12 K702, Ireland.
(c) 15 Dargan Road, Belfast, BT3 9LS, Northern Ireland. 
(d) Argyll House, Quarrywood Court, Livington, West Lothian, EH54 6AX, Scotland.
(e) Ashford House, Grenadier Road, Exeter, Devon EX1 3LH, England.
(f) Wellpark Brewery, 161 Duke St, Glasgow, G31 1JD, Scotland.
(g) Crompton Way, North Newmoor Industrial Estate, Irvine, Strathclyde, KA11 4HU, Scotland.  
(h) L-2132 Luxembourg, 18 Avenue Marie-Therese, Luxembourg.
(i) Quinta Da Ferreira De Baxio, Castelo Branco, Fundão Parish, 6230 610 Salgueiro, Portugal.
(j) 2711 Centerville Road, Suite 400, Wilmington, Delaware 19808, US.
(k) Hans-Stießberger-Strae 2b, 885540 Haar, Germany.
(l) 143, Cecil Street, #03-01, GB Building, Singapore – 069542. 
(m) Kilver Street, Shepton Mallet, Somerset, BA4 5ND, England.
(n) Companies covered by Section 357, Companies Act 2014 guarantees (note 25). 
(o) Immediate subsidiary of C&C Group plc.
(p) Dissolved on 6 December 2016.
(q) Wm Magner GmbH was liquidated on 12 April 2016.

EQUITY ACCOUNTED INVESTEES
Company Name

Nature of business

Class of shares and % held

Beck & Scott (Services) Limited (Northern Ireland)
Canadian Investment (Canada)
Drygate Brewing Company Limited (Scotland)
Maclay Group plc (Scotland) 
The Irish Brewing Company Limited (Ireland)
Shanter Inns Limited (Scotland)
Whitewater Brewing Co. Limited (Northern Ireland)

(a)
(b)
(c)
(d)
(e)
(f)
(g)

Wholesale of drinks 
Brewing 
Brewing 
In Administration
Non-trading
Public houses
Brewing

Ordinary, 50%
14%
B Ordinary, 49%
B Ordinary & B Preference, 25%
Ordinary, 45.61%
Ordinary, 33%
25%

(a) - (g) 
The address of the registered office of each of the above equity accounted investees is as follows:
(a) Unit 1, Ravenhill Business Park, Ravenhill Road, Belfast, BT6 8AW, Northern Ireland. 
(b) Ontario, Canada.
(c) 85 Drygate, Glasgow, G4 0UT, Scotland.
(d) G1 Building, 5 George Square, Glasgow, G2 1DY, Scotland.
(e) Bulmers House, Keeper Road, Crumlin, Dublin 12, D12 K702, Ireland.
(f) 230 High Street, Ayr, KA7 1RQ, Scotland.
(g) 40 Tullyframe Road, Kilkeel, Newry, County Down, BT34 4RZ.

175

Financial StatementsNotes forming part of the financial statements
(continued)

28. POST BALANCE SHEET EVENTS
No significant events affecting the Group have occurred since the year end which would require disclosure or amendment of the financial 
statements.

29. APPROVAL OF FINANCIAL STATEMENTS
These financial statements were approved by the Directors on 17 May 2017. 

176

C&C Group plcAnnual Report 2017Financial Definitions

Financial Statements

Adjusted earnings

Profit for the year attributable to equity shareholders as adjusted for exceptional items

Company

C&C Group plc

Constant Currency

Prior year revenue, net revenue and operating profit for each of the Group’s reporting segments is 
restated to constant exchange rates for transactions by subsidiary undertakings in currencies other 
than their functional currency and for translation in relation to the Group’s non-Euro denominated 
subsidiaries by revaluing the prior year figures using the current year effective foreign currency rates

DWT

EBITDA

Dividend Withholding Tax

Earnings before Interest, Tax, Depreciation and Amortisation charges excluding the Group’s share of 
equity accounted investees’ profit/(loss) after tax

Adjusted EBITDA

EBITDA as adjusted for exceptional items

EBIT

Earnings before Interest and Tax

Adjusted EBIT

EBIT as adjusted for exceptional items

Effective tax rate (%)

Income and deferred tax charges relating to continuing activities before the tax impact of exceptional 
items calculated as a percentage of Profit before tax for continuing activities before exceptional items 
and excluding the Group’s share of equity accounted investees’ profit/(loss) after tax

EPS

EU

Exceptional

Free Cash Flow

GB

Group

HL

IAS

IASB

IFRIC

IFRS

Interest cover

Export

LAD

Earnings per share

European Union

Significant items of income and expense within the Group results for the year which by virtue of their 
scale and nature are disclosed in the income statement and related notes as exceptional items

Free Cash Flow is a non-GAAP measure that comprises cash flow from operating activities net of 
capital investment cash outflows which form part of investing activities. Free Cash Flow highlights the 
underlying cash generating performance of the ongoing business 

Great Britain (i.e. England, Wales and Scotland)

C&C Group plc and its subsidiaries

Hectolitre (100 Litres)

kHL = kilo hectolitre (100,000 litres) 

mHL = millions of hectolitres (100 million litres)

International Accounting Standards

International Accounting Standards Board

International Financial Reporting Interpretations Committee

International Financial Reporting Standards as adopted by the EU

Calculated by dividing the Group’s EBITDA excluding exceptional items and discontinued activities by 
the Group’s interest expense, excluding issue cost write-offs, fair value movements with respect to 
derivative financial instruments and unwind of discounts on provisions, of the same period

Sales in territories outside of Ireland, Great Britain and North America

Long Alcoholic Drinks 

177

Financial Definitions
(continued)

Net debt/(cash)

Net debt/(cash) comprises cash and borrowings net of unamortised issue costs

A measurement of leverage, calculated as the Group’s interest-bearing debt less cash & cash 
equivalents, divided by its EBITDA excluding exceptional items and discontinued activities. The net 
debt to EBITDA ratio is a debt ratio that shows how many years it would take for the Group to pay back 
its debt if net debt and EBITDA are held constant

Net Revenue is defined by the Group as Revenue less Excise duty. Excise duties, which represent a 
significant proportion of Revenue, are set by external regulators over which the Group has no control 
and are generally passed on to the consumer, consequently the Directors consider that the disclosure 
of Net Revenue enhances the transparency and provides a more meaningful analysis of underlying 
sales performance

Northern Ireland

All venues where drinks are sold for off-premise consumption including shops, supermarkets and cash 
& carry outlets selling alcohol for consumption off the premises

All venues where drinks are sold at retail for on-premise consumption including pubs, hotels and clubs 
selling alcohol for consumption on the premises

Profit earned from the Group’s core business operations before net financing and income tax costs 
and excluding the Group’s share of equity accounted investees’ profit/(loss) after tax. In line with 
the Group’s accounting policies certain items of income and expense are separately classified as 
exceptional items on the face of the Income Statement

Property, plant & equipment

Revenue comprises the fair value of goods supplied to external customers exclusive of intercompany 
sales and value added tax, after allowing for discounts, rebates, allowances for customer loyalty and 
other pricing related allowances and incentives

Republic of Ireland

Total Shareholder Return

United Kingdom (Great Britain and Northern Ireland)

United States of America

FY2016 North America revenues have been restated to be on a like for like basis with the current 
financial year (as though the Pabst arrangement had also been in operation for the whole of FY2016). 
The like-for-like adjustment on North American revenue and net revenue is arising from Pabst 
partnership: Under the terms of the trading arrangement with Pabst Brewing company (“PBC”) which 
came into effect on 1st March 2016, C&C’s reported revenues and net revenues now comprise Cost 
of Goods Sold at production cost plus a royalty payment representing one-third of the gross profit of 
the partnership. C&C contributes one-third of marketing spend. All sales costs are borne by PBC. The 
like-for-like adjustment for our US revenues and net revenues would have the effect of reducing our 
reported revenues/net revenues for the comparative period (FY2016) by €10.6m had the partnership 
been in effect from 1st March 2015.  

Net debt/EBITDA

Net revenue

NI

Off-trade

On-trade

Operating profit

PPE

Revenue

ROI

TSR

UK

US 

US Adjustment

178

C&C Group plcAnnual Report 2017Shareholder and Other Information

Information

C&C Group plc is an Irish registered company. Its ordinary shares are quoted on the Irish and London Stock Exchanges (ISIN: 
IE00B010DT83 SEDOL: B010DT8). 

C&C Group plc also has a Level 1 American Depository Receipts (ADR) programme for which Deutsche Bank acts as depository (symbol 
CCGGY). Each ADR share represents three C&C Group plc ordinary shares. 

The authorised share capital of the Company at 28 February 2017 was ordinary 800,000,000 ordinary shares at €0.01 each. The issued 
share capital at 28 February 2017 was 325,546,201 ordinary shares of €0.01 each. 

CREST
C&C Group plc is a member of the CREST share settlement system. Therefore transfers of the Company’s shares takes place through 
the CREST settlement system. Shareholders have the choice of holding their shares in electronic form or in the form of share certificates. 
Shareholders should consult their stockbroker if they wish to hold their shares in electronic form.

SHARE PRICE DATA

Share price at 28 (29) February

No of Shares in issue at 28 (29) February
Market capitalization

Share price movement during the financial year
-high
-low

2017

2016

€3.870

€3.446

Number

Number

325,546,201
€1,225m

329,157,714
€1,103m

€4.180
€3.415

€4.071
€3.310

DIVIDEND PAYMENTS
The Company may, by ordinary resolution declare dividends in accordance with the respective rights of shareholders, but no dividend 
shall exceed the amount recommended by the Directors. The Directors may also declare and pay interim dividends if they believe they are 
justified by the profits of the Company available for distribution.

An interim dividend of 4.96 cent per share was paid in respect of ordinary shares on 16 December 2016.

A final dividend of 9.37 cent, if approved by shareholders at the 2017 Annual General Meeting, will be paid in respect of ordinary shares on 
14 July 2017 to shareholders on the record on 26 May 2017. A scrip alternative will be offered to shareholders.

Dividend Withholding Tax (‘DWT’) must be deducted from dividends paid by an Irish resident company, unless a shareholder is entitled 
to an exemption and has submitted a properly completed exemption form to the Company’s Registrars. DWT applies to dividends paid 
by way of cash or by way of shares under a scrip dividend scheme and is deducted at the standard rate of income tax (currently 20%). 
Non-resident shareholders and certain Irish companies, trusts, pension schemes, investment undertakings, companies resident in any 
member state of the European Union and charities may be entitled to claim exemption from DWT. DWT exemption forms may be obtained 
from the Irish Revenue Commissioners website: http://www.revenue.ie/en/tax/dwt/forms/index.html. Shareholders should note that DWT 
will be deducted from dividends in cases where a properly completed exemption form has not been received by the relevant record date. 
Shareholders who wish to have their dividend paid direct to a bank account, by electronic funds transfer, should contact Capita Registrars 
to obtain a mandate form. Tax vouchers will be sent to the shareholder’s registered address under this arrangement.

CREST members
Shareholders who hold their shares via CREST will automatically receive dividends in Euro unless they elect otherwise.

Non-CREST members
Shareholders who hold their shares in certificate form will automatically receive dividends in Euro with the following exceptions:
•  Shareholders with an address in the United Kingdom (UK) will automatically receive dividends in Sterling,
•  Shareholders who had previously elected to receive dividends in a particular currency will continue to receive dividends in that currency.

Shareholders who wish to receive dividends in a currency other than that which will be automatically used should contact the Company’s 
Registrars.

179

 
 
Shareholder and Other Information
(continued)

ELECTRONIC COMMUNICATIONS
Following the introduction of the Transparency Regulations 2007, and in order to promote a more cost effective and environmentally 
friendly approach, the Company provides the Annual Report electronically to shareholders via the Group’s website and only sends a 
printed copy to those who specifically request one. Shareholders who wish to alter the method by which they receive communications 
should contact the Company’s registrar. All shareholders will continue to receive printed proxy forms, dividend documentation, 
shareholder circulars, and, where the Company deems it appropriate, other documentation by post.

FINANCIAL CALENDAR

Annual General Meeting
Ex-dividend date
Record date for dividend
Latest date for receipt of elections and mandates
Payment date for final dividend 
Interim results announcement 
Interim dividend payment
Financial year-end

Date

6 July 2017
 25 May 2017 
26 May 2017 
28 June 2016 
14 July 2017 
October 2017
December 2017
28 February 2018

COMPANY SECRETARY AND REGISTERED OFFICE
David Johnston, C&C Group plc
Bulmers House, Keeper Road, Crumlin, Dublin 12, D12 K702 
Tel: +353 1 506 3900

REGISTRARS
Shareholders with queries concerning their holdings, dividend 
information or administrative matters should contact the 
Company’s registrars:
Capita Asset Services, Shareholder solutions (Ireland) 
2 Grand Canal Square, Dublin 2, D02 A342  
Tel: +353 1 553 0050 
Fax: +353 1 224 0700 
Email: enquiries@capita.ie

AMERICAN DEPOSITARY RECEIPTS (ADR)
Shareholder with queries concerning their ADR holdings should 
contact: 
Deutsche Bank Trust Company Americas 
C/o American Stock Transfer & Trust Company, 6201 15th Avenue,
Brooklyn, NY 11219.
Tel: Toll free +1 866 706 8374 
International +1 718 921 8137 
Email: DB@amstock.com 

PRINCIPAL BANKERS
Bank of Ireland
Bank of Scotland
Barclays Bank
Danske Bank
HSBC
Rabobank
Ulster Bank

SOLICITORS 
McCann FitzGerald
Riverside One, Sir John Rogerson’s Quay, Dublin 2, D02 X576

STOCKBROKERS
Davy 
49 Dawson Street, Dublin 2, D02 PY05

Investec Bank plc
2 Gresham Street, London, EC2V 7QP

AUDITOR
KPMG
Chartered Accountants
1 Stokes Place, St. Stephen’s Green, Dublin 2, D02 DE03

INVESTOR RELATIONS
FTI Consulting
10 Merrion Square, Dublin 2, D02 DW94

WEBSITE
Further information on C&C Group plc is available at 
www.candcgroupplc.com

180

C&C Group plcAnnual Report 2017www.sourcedesign.ie

Bulmers House, Keeper Road, Crumlin, Dublin 12, D12 K702. 
www.candcgroupplc.com