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C&C Group

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FY2021 Annual Report · C&C Group
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Annual Report 2021

C&C Group plc is a leading, 
vertically integrated premium 
drinks company which 
manufactures, markets and 
distributes branded beer, cider, 
wine, spirits, and soft drinks 
across the UK and Ireland.

C&C Group’s portfolio of owned/exclusive brands include: Bulmers, the leading Irish cider 
brand; Tennent’s, the leading Scottish beer brand; Magners, the premium international cider 
brand; exclusive distribution of the Budweiser Brewing Group portfolio in Ireland including 
Budweiser, the fifth largest long alcoholic drink (“LAD”) brand; as well as a range of fast-
growing, super-premium and craft ciders and beers, such as Heverlee, Menabrea, Five 
Lamps and Orchard Pig. 

C&C exports its Magners and Tennent’s brands to over 40 countries worldwide.  

C&C Group has owned brand and contract manufacturing/packing operations in Co. 
Tipperary, Ireland; and Glasgow, Scotland. 

C&C is the No.1 independent drinks distributor to the UK and Ireland hospitality 
sectors. Operating under the Matthew Clark, Bibendum, Tennent’s and 
Bulmers Ireland brands, the Group supplies over 34,000 pubs, bars, 
restaurants and hotels, and is a key route-to-market for local 
and international beverage companies.  

C&C Group also has a joint venture in the Admiral Taverns 
tenanted pub group, which owns approximately 1,000 pubs 
across England & Wales. 

C&C Group plc is headquartered in Dublin and is listed on 
the London Stock Exchange.

View this report online  
candcgroupplc.com or  
candc.annualreport21.com

Contents

Business & Strategy
Chair’s Statement

Vision, Purpose and Values

Divisional Structure

Our Engagement with Stakeholders

Group Chief Executive Officer’s Review

Strategic Report - Group Strategy

Strategic Report - Business Model

Strategic Report - How we create sustainable value

Strategic Report - Key Performance Indicators

Strategic Report - Management of Risks and Uncertainties

Group Chief Financial Officer’s Review

Responsibility Report

Governance
Directors’ Report

Directors and Officers

Corporate Governance Report

Audit Committee Report

Environmental, Social and Governance Committee Report

Nomination Committee Report

Directors’ Remuneration Committee Report

Statement of Directors’ Responsibilities

Financial Statements
Independent Auditor’s Report

Consolidated Income Statement

Consolidated Statement of Comprehensive Income

Consolidated Balance Sheet

Consolidated Cash Flow Statement

Consolidated Statement of Changes in Equity

Company Balance Sheet

Company Statement of Changes In Equity

Statement of Accounting Policies

Notes Forming Part of the Financial Statements

Financial Definitions

Shareholder and Other Information

1

2

6

7

8

10

22

24

28

30

32

43

50

68

74

76

86

92

94

102

133

134

144

145

146

147

148

149

150

151

167

236

238

“ With approximately 80% of C&C’s pre COVID-19 
revenue derived from the hospitality sector, the 
pandemic has presented an unprecedented challenge 
for C&C. The team have responded with immediate and 
decisive action to secure the near term: maximising 
liquidity; supporting our customer base; streamlining 
costs and responding to off-trade demand with a 
change in consumption dynamics.  We have continued 
to execute our strategy and are well positioned as 
the hospitality sector reopens. I would like to extend 
my appreciation to every C&C colleague for their 
commitment and flexibility during this period.”

David Forde 
Group Chief Executive Officer

Financial Highlights

Results

Net Revenue

Operating Loss before 
Exceptional Items

€736.9 m

€59.6m

Decrease of -56.1% on a constant 
currency basis

Balance Sheet

Liquidity

Net Debt 
Including Leases

Net Debt 
Excluding Leases

€314.6m 

€441.9m

€362.3m

Shareholder Return

Dividend Suspended

Corporate GovernanceBusiness & StrategyFinancial Statements2

Chair’s Statement

“ Continued health, safety, 
and wellbeing of our 
stakeholders remains  
our top priority.”

Stewart Gilliland
Chair

This year marked a period of unprecedented 
turmoil in our world which is impacting the 
lives of all our stakeholders. COVID-19 has 
had an unparalleled impact on the hospitality 
sector and specifically C&C with the entire 
financial year impacted by continuously 
evolving national lockdowns and regional 
trading restrictions. During what has been 
one of the most challenging periods for the 
drinks industry the continued health, safety, 
and wellbeing of our stakeholders remains 
our top priority. 

I would like to extend my appreciation 
to our colleagues for their continued 
support. They are core to the success of 
our business and the resilience we have 
displayed during FY2021. They have all had 
to rapidly adapt to a change in their working 
environment, whether working from home 
or within one of our distribution depots or 
manufacturing sites, whilst managing the 
various complications of COVID-19, such as 
home schooling. The impact of COVID-19 
has meant that many of our customers have 
been unable to trade since March 2020 and 
others are navigating the impact of their 
third lockdown, closing their businesses and 
furloughing staff again. We have supported 
our customers throughout this period of 

uncertainty, displaying compassion and 
flexibility for those in the hospitality sector; 
and agility in meeting off-trade demand, 
fundamentally putting them at the centre of 
our decision making. Lastly, I would like to 
extend my sincere thanks to our supplier base 
for their support, which has been key in what 
we have been able to do in the hospitality 
sector whilst also meeting changes in 
demand dynamics in the off-trade. 

Operating Results 

The Group reacted quickly to the pandemic, 
displaying agility and resilience in navigating 
the near term challenges, while positioning 
the business to deliver on its strategy as and 
when normal trading conditions return. We 
worked swiftly to establish a safe, compliant 
and supportive working environment and 
took action to secure our short-term liquidity 
position. In addition, we tightly controlled 
our working capital, implementing a cost 
streamlining programme whilst accelerating 
optimisation of our distribution network 
and e-commerce offering. We responded 
quickly to the change in consumption 
dynamics meeting the increased off-trade 
sales, ensuring continuity of supply and 
continuing to tailor and develop our portfolio 
to meet consumer demand and preferences. 

C&C Group plc Annual Report 20213

Encouragingly, the inherent strength of our 
brand led distribution business model and 
the fundamental role the Group occupies 
in the infrastructure of the UK and Irish 
drinks market supported a strong return 
to profitability and cash generation on the 
easing of trade restrictions in July, August 
and September. However, the on-trade 
restrictions have been longer and tougher 
than anticipated with Ireland experiencing 
one of the longest hospitality sector 
lockdowns in the world and H2 FY2021 
providing only 54 trading days out 181 
where the on-trade was open across all of 
C&C’s core markets. The off-trade channel 
saw a temporary change in consumer 
consumption dynamics with considerable 
year-on-year growth. Reflecting the special 
affinity our core brands have with their local 
markets, we are pleased to report that 
Bulmers, Tennent’s and Magners performed 
strongly in FY2021, with each gaining 
volume share in the off-trade channel. 
However, with on-trade operating under 
restrictions for the period, the Group’s total 
net revenues declined by 56.1% against 
FY2020 on a constant currency basis, 
delivering a pre-exceptional operating loss 
of €59.6 million for FY2021. 

The strength of our service offering and 
unrivalled scale and reach of our drinks 
distribution platform and the power of 
this route to market has driven significant 
distribution deals in FY2021. In Ireland 
we strengthened our partnership with 
Budweiser Brewing Group, beginning 
exclusive distribution of Budweiser, on 
the island of Ireland. With the addition 
of Budweiser, C&C now has exclusive 
distribution of Budweiser Brewing Group’s 
complete beer brand portfolio across 
Ireland. In the UK, we were chosen as 
exclusive distributor and representative of 
Tito’s Handmade Vodka, the #1 selling spirit 
brand in the USA. Most recently we agreed 
a new long-term partnership with Innis & 
Gunn to sell and distribute Scotland’s #1 
craft beer in the UK and Ireland on-trade. 
The Group also received an 8% equity 
stake at only nominal cost as part of the 
agreement. Our commitment to becoming 
the preeminent brand led drinks distributor 

in our core markets has led to the divestment 
of non-core assets including the Tipperary 
Coolers business in Ireland and more recently 
the divestment of Vermont Hard Cider 
Company in the USA which completed in 
April 2021. 

We were pleased that the UK and the 
European Union signed a Trade and 
Cooperation Agreement, which provided 
for, among other things, zero-rate tariffs 
and zero quotas on the movement of goods 
between the UK and the European Union. 
The Brexit transition period formally ended 
on 31 December 2020 and to date we have 
had minimal disruption to our operations and 
supply chain.

People and Culture

Our people are at the heart of our business 
and our decentralised business model puts 
them in the centre of the local communities 
we serve. Their compassion, commitment 
and resourcefulness during this period 
of adversity has been extraordinary. We 
recognise that many colleagues have been 
placed on furlough for the many months 
and we thank those affected for their 
perseverance and patience. Through my role 
as interim Executive Chair until 2 November 
2020, I had the pleasure of working day 
to day with the local management teams, 
gaining a deeper understanding of the 
challenges faced and our responses. The 
pandemic has presented both physical 
complications in our manufacturing sites and 
distribution network, in addition to challenges 
around employee wellbeing and engagement.

The Group has followed government policy, 
ensuring only essential staff attend their 
normal place of work and quickly established 
a safe and compliant working environment. 
Thanks to the excellent work of our 
colleagues and suppliers, the Group’s supply 
chain and production facilities remained 
fully operational throughout the period. A 
programme of stringent ongoing COVID-19 
compliance health and safety audits has been 
put in place in our operational sites to ensure 
we provide the safest environment we can for 
our colleagues, business partners, customers 
and communities where we operate. 

Our people are at the 
heart of our business 
and our decentralised 
business model 
puts them in the 
centre of the local 
communities we 
serve. 

Corporate GovernanceBusiness & StrategyFinancial Statements 
4

Chair’s Statement
(continued)

The Group has put in place a number of 
measures to ensure we are supporting 
our colleagues including the provision of 
impartial advice and information on physical 
and mental health, financial concerns 
as well as access to specific counselling 
services. As part of this we have established 
a network of thirty employee volunteer 
mental health first aiders who have been 
trained and qualified to support our wider 
team on wellbeing and mental health issues. 
In addition, we offered free flu vaccines to 
all employees. We remain committed to 
meaningful employee engagement and 
understanding the needs of our workforce 
and continued to conduct employee surveys 
throughout the pandemic to better tailor the 
initiatives and supports we have in place. 

In supporting our local communities and 
those that need it most, our colleagues, 
including some of those on furlough, 
have worked with our suppliers, business 
partners and customers to deliver PPE to 
the NHS, care home workers and other 
essential workers. We have also made food, 
drink and sanitiser donations to food banks, 
charities and community groups across the 
UK and Ireland. 

The Board recognises that the unique mix 
of our dedicated and passionate people, 
alongside the inherent strengths of the 
Group’s business model, are the basis from 
which we will create and drive long-term 
shareholder value. Our colleagues’ individual 
and collective contributions are greatly 
appreciated and we will continue to invest 
and build on the work completed in FY2021 
to improve the working environment we 
provide our people. 

Capital Allocation

As part of our actions around securing 
liquidity, we have postponed non-committed 
capital expenditure and significantly reduced 
discretionary spending, marketing and 
brand advertising. Capital investment has 
been focused into our ESG (Environmental, 
Social and Governance) initiatives which has 
included an investment to move Wellpark 
Brewery out of plastics during FY2022, 

removing 150 tonnes of plastic annually. 
We remain committed to continuing our 
investment into ESG and delivering an 
objective of increasing importance to our 
stakeholders. 

As we announced on 30 April 2020 and as 
part of liquidity actions, the Board resolved 
it would suspend the payment of a dividend. 
We recognise the importance of dividends 
and we are determined to resume returning 
capital to Shareholders as and when 
the operating environment and resulting 
financial and cash flow performance of the 
Group permit us to do so. 

Board 

The past year has seen considerable 
evolution of the Board. I had the pleasure 
to work as interim Executive Chair for most 
of the year, stepping aside and back to my 
current role as Non-Executive Chair on 2 
November 2020, when David Forde joined 
as Chief Executive Officer. In addition, Patrick 
McMahon was appointed to the role of Chief 
Financial Officer on 23 July 2020 following 
Jonathan Solesbury’s decision to step 
down. These key appointments to our senior 
leadership team represent an exciting new 
era for C&C and which we believe will deliver 
long-term value for all our stakeholders. We 
also announced that Vineet Bhalla would 
be joining the Board as Independent Non-
Executive Director on 26 April 2021. The 
result is a strengthened Board, with broader 
and more diverse skills and ethnicity.

In response to the impact of COVID-19 
and the evolving situation, the Board put in 
place additional meetings to ensure the safe 
stewardship of the business and to support 
the management teams in navigating our 
responses. I would like to thank the Board for 
their additional time and commitment during 
FY2021. 

We remain committed to maintaining the 
highest standards of governance principles 
and practice, an overview is included on 
pages 76 to 77. 

Rights Issue 

With approximately 80% of C&C’s pre-
COVID-19 net revenues derived from the 
on-trade, the prolonged and continued 
impact of lockdowns and on-trade trading 
restrictions has been considerable. To 
ensure the business is equipped with 
sufficient liquidity to manage further near 
term trading uncertainty and deleveraging of 
the balance sheet to ensure it is in a position 
to execute its proven long term strategy, 
we announced on 26 May 2021, a rights 
issue fundraising. The Board considered 
various alternative methods of optimising the 
Group's capital structure, however with the 
continued impact from COVID-19 expected 
through H1 FY2022, it concluded that the 
most appropriate course of action is to raise 
equity.

Conclusion 

As we manage the economic and 
operational challenges presented by 
COVID-19 and position our business for 
the future, I am encouraged by the agility 
and resilience of our business and the 
responses we have put in place to protect 
all our stakeholders. The Group’s business 
model has proven that it supports a 
strong return to profit and underlying cash 
generation, once trading restrictions in the 
on-trade are eased. There is continued 
momentum in the vaccine programmes 
within our core markets and a roadmap 
has been communicated by the respective 
governments for the easing of trade 
restrictions. With that in mind, and the 
rights issue announced on 26 May 2021, I 
look to FY2022 with optimism and believe 
C&C will emerge from the pandemic a 
stronger business and positioned well for 
the long-term to capitalise on the prospects 
that present themselves as trade resumes 
across the hospitality sector.

Stewart Gilliland
Chair

C&C Group plc Annual Report 2021 
 
5

Corporate GovernanceBusiness & StrategyFinancial Statements6

Vision, Purpose and Values

We are committed to building a company 
that delivers long-term value, an organisation 
that has an affinity to the markets in which 
it operates, with sustainability and social 
responsibility as part of the fabric of the 
company. 

With our Bulmers, Tennent’s and Magners 
brands, C&C has a long and rich history at 
the core of the company, augmented by 
continually evolving our offer to meet the 
demand of our consumers and customers. 

Vision
To be the preeminent brand-
led drinks distribution platform, 
serving the UK and Irish drinks 
market, generating stable 
margins, delivering strong free 
cash flow and returns for our 
shareholders. 

Purpose
Play a role in every drinking 
occasion, delivering joy to our 
customers and consumers with 
remarkable brands and service. 

Our 
Behaviours

We learn to 
improve 

Competitive

Our  
Culture 

Open

We put 
safety first

We are fact 
based, data and 
insight driven

Our  
Values 
Respect people 
and the planet
We bring joy to life
Quality is at  
our core

Respectful

Humble

We are 
customer 
centric 

We keep it 
simple and 
remain agile

We collaborate 
through trust

C&C Group plc Annual Report 2021 
Divisional Structure

7

Ireland

Great Britain

Matthew Clark  
and Bibendum

International

C&C’s Ireland division includes the sale of the Group’s own branded 
products across the Island of Ireland, principally Bulmers, Magners, 
Tennent’s, Five Lamps, Clonmel 1650, Heverlee, Dowd’s Lane, 
Roundstone Irish Ale, Finches and Tipperary Water. The Group 
also operates the Bulmers Ireland drinks distribution business, a 
leading distributor of third party drinks to the licensed on and off-
trade in Ireland. The Group distributes San Miguel, Tsingtao and 
Budweiser Brewing Group beer brands across the Island of Ireland. 
As of July 2020, the Group also distributes the Budweiser brand on 
an exclusive basis. Our primary manufacturing plant is located in 
Clonmel, Co. Tipperary, with major distribution and administration 
centres in Dublin and Culcavy, Northern Ireland.

C&C’s GB division includes the sale of the Group’s own branded 
products in Scotland, with Tennent’s, Caledonia Best, Heverlee 
and Magners the main brands. This division includes the sale of 
the Group’s portfolio of owned cider brands across the rest of GB, 
including Magners, Orchard Pig, K Cider, and Blackthorn which 
are distributed in partnership with Budweiser Brewing Group. In 
addition, the division includes the Tennent’s drinks distribution 
business in Scotland. The Group also distributes selected Budweiser 
Brewing Group brands in Scotland and the Tsingtao and Menabrea 
international beer brands across the UK. Our primary manufacturing 
plant and administration centre is located at the Wellpark Brewery in 
Glasgow.

The Group operates, as a separate division, the distribution 
businesses of Matthew Clark and Bibendum across the UK and 
Ireland. In aggregate, Matthew Clark and Bibendum form the UK’s 
No. 1 independent drinks distribution business to the UK licensed 
on-trade.

C&C’s International division manages the sale and distribution of the 
Group’s own branded products, principally Magners and Tennent’s 
outside of the UK and Ireland. The Group exports to over 40 
countries globally, notably in continental Europe, Asia and Australia. 
The Group operates mainly through local distributors in these 
markets and regions. This division includes the sale of the Group’s 
cider and beer products in the US and Canada

Corporate GovernanceBusiness & StrategyFinancial Statements8

Our Engagement with Stakeholders

We aim to maintain open and positive dialogue with all our stakeholders. Our stakeholders are 
an important part of our operations and are referenced throughout this report. We have set out 
below details of who our key stakeholders are, and how we engage with them. For our Section 172 
Statement, please see page 79.

Key 
Stakeholders

Employees

Communities

Consumers

Suppliers

Shareholders and Lenders

Customers

Governments  

and Regulators

Our colleagues who work in 
our business

The people who live in the 
local communities around our 
sites and operations

The people who drink our 
products

Our partners who supply 

Individuals or institutions that 

Our customers, who are 

Regional and national 

products and services

own shares in C&C Group plc or 

experts in the products they 

government bodies and 

provide financing 

buy and sell, as well as in the 

agencies which implement 

Area of  
Focus

•  Health, safety and wellbeing
•  Investment in learning
•  Promotion of diversity and 

inclusion 

•  Recognition and careers

•  Fair employment and equal 

opportunities

•  Local causes and issues
•  Health, safety and wellbeing

Why we  
engage

Our people are at the heart of 
our businesses and key to our 
ongoing success. We want our 
people to thrive in a fair and 
inclusive work environment.

How we  
engage

There are many ways we 
engage, including employee 
engagement surveys, employee 
forums with Non-Executive 
Directors, whistleblowing 
reports, online learning and 
informative and up-to-date 
employee communications.

To build trust by operating 
responsibly and sustainably, 
and addressing issues that are 
material to our communities. To 
provide training opportunities 
and support to local people 
currently not in education, 
training or employment.

We operate local employment 
training programmes including, 
in Wellpark, the Tennent’s 
training academy, to develop 
local people to work in our sites 
and also to work in the local 
Community. We partner with 
local charities and organisations 
to raise awareness and funds to 
help local causes.

•  Staying ahead of changing 
consumer lifestyles and 
habits which impact how 
people want to drink 
•  Making sure that our 

beverage offer is sustainable 
and good for the planet

•  Safe products and 

environments

On occasions when consumers 
choose alcohol, we want them 
to “drink better, not more”.

experience they create and 

and enforce applicable laws 

deliver

across our industry

•  Product quality and 

•  Financial performance

•  Identification of opportunities 

•  Positive drinking 

authenticity

•  Strategic priorities

that offer profitable growth, 

programmes and impacts

•  Workplace health and 

•  Corporate governance

insights into consumer 

•  Wider sustainability agenda 

safety

•  Leadership and succession 

•  Sustainable supply chain 

planning

behaviour and trends, 

innovation, promotional 

including human rights, 

environmental impacts

reducing our environmental 

•  Executive remuneration policy

support and merchandising 

•  Legal and regulatory 

impact and making positive 

•  Shareholder returns

and technical expertise

compliance

contributions to society

•  Environmental and social 

•  Innovation in creation of 

commitments and progress

new brands

Working collaboratively to 

Our philosophy is to engage in 

Our passion is to ensure we 

To communicate our views to 

ensure our customers receive 

regular, open and transparent 

nurture mutually beneficial 

those who have responsibility 

the best possible service and 

dialogue with our existing and 

relationships that deliver joint 

for implementing policy, laws 

value for money. Identification 

prospective shareholders and 

value and the best outcome for 

and regulations relevant to our 

of opportunities that offer 

lenders. We value their thoughts 

all our consumers.

businesses.

profitable growth.

and opinions which are shared with 

the Board. The Board reviews the 

feedback and takes appropriate 

actions where necessary.

Responsible advertising and 
marketing, active engagement 
and education to promote 
moderation and reduce the 
harmful use of alcohol.

We regularly communicate 

We engage with our existing investors 

We engage through the use of 

Ongoing dialogue, 

with our suppliers, and 

through one-to-one and group 

best practice sales analytics 

collaboration on responsible 

conduct formal supplier 

meetings, webcasts, presentations, 

and technology to support our 

drinking initiatives and 

surveys, reviews and audits; 

conference calls and at our AGM. 

retailers, ongoing dialogue and 

promotion of moderation, 

Investments in third party 

The Group Finance and Investor 

account management support 

strengthening industry 

innovative and new brands.

Relations Director holds responsibility 

and physical and virtual sales 

standards and participation in 

governments’ business and 

industry advisory groups.

for the investor relations programme, 

calls.

and the Group CEO and Group CFO 

dedicate significant time to engaging 

with our major shareholders. The 

Chair, other Board members and 

the Group General Counsel and 

Company Secretary also engage with 

our shareholders on other matters, 

such as Environmental, Social and 

Governance topics. We engage 

with lenders primarily though Group 

Finance and the Group CFO.

C&C Group plc Annual Report 20219

Key 

Stakeholders

Employees

Communities

Consumers

Suppliers

Shareholders and Lenders

Customers

Governments  
and Regulators

Our colleagues who work in 

The people who live in the 

The people who drink our 

our business

local communities around our 

products

sites and operations

Our partners who supply 
products and services

Individuals or institutions that 
own shares in C&C Group plc or 
provide financing 

Area of  

Focus

•  Health, safety and wellbeing

•  Fair employment and equal 

•  Staying ahead of changing 

•  Investment in learning

opportunities

consumer lifestyles and 

•  Promotion of diversity and 

•  Local causes and issues

habits which impact how 

inclusion 

•  Health, safety and wellbeing

people want to drink 

•  Recognition and careers

•  Making sure that our 

beverage offer is sustainable 

and good for the planet

•  Safe products and 

environments

•  Product quality and 

authenticity

•  Workplace health and 

safety

•  Financial performance
•  Strategic priorities
•  Corporate governance
•  Leadership and succession 

•  Sustainable supply chain 

planning

reducing our environmental 
impact and making positive 
contributions to society
•  Innovation in creation of 

•  Executive remuneration policy
•  Shareholder returns
•  Environmental and social 

commitments and progress

Why we  

engage

Our people are at the heart of 

To build trust by operating 

On occasions when consumers 

our businesses and key to our 

responsibly and sustainably, 

choose alcohol, we want them 

ongoing success. We want our 

and addressing issues that are 

to “drink better, not more”.

people to thrive in a fair and 

material to our communities. To 

inclusive work environment.

provide training opportunities 

and support to local people 

currently not in education, 

training or employment.

How we  

engage

There are many ways we 

We operate local employment 

Responsible advertising and 

engage, including employee 

training programmes including, 

marketing, active engagement 

engagement surveys, employee 

in Wellpark, the Tennent’s 

and education to promote 

forums with Non-Executive 

training academy, to develop 

moderation and reduce the 

Directors, whistleblowing 

local people to work in our sites 

harmful use of alcohol.

reports, online learning and 

and also to work in the local 

informative and up-to-date 

Community. We partner with 

employee communications.

local charities and organisations 

to raise awareness and funds to 

help local causes.

new brands

Working collaboratively to 
ensure our customers receive 
the best possible service and 
value for money. Identification 
of opportunities that offer 
profitable growth.

We regularly communicate 
with our suppliers, and 
conduct formal supplier 
surveys, reviews and audits; 
Investments in third party 
innovative and new brands.

Our philosophy is to engage in 
regular, open and transparent 
dialogue with our existing and 
prospective shareholders and 
lenders. We value their thoughts 
and opinions which are shared with 
the Board. The Board reviews the 
feedback and takes appropriate 
actions where necessary.

We engage with our existing investors 
through one-to-one and group 
meetings, webcasts, presentations, 
conference calls and at our AGM. 
The Group Finance and Investor 
Relations Director holds responsibility 
for the investor relations programme, 
and the Group CEO and Group CFO 
dedicate significant time to engaging 
with our major shareholders. The 
Chair, other Board members and 
the Group General Counsel and 
Company Secretary also engage with 
our shareholders on other matters, 
such as Environmental, Social and 
Governance topics. We engage 
with lenders primarily though Group 
Finance and the Group CFO.

Our customers, who are 
experts in the products they 
buy and sell, as well as in the 
experience they create and 
deliver

Regional and national 
government bodies and 
agencies which implement 
and enforce applicable laws 
across our industry

•  Identification of opportunities 
that offer profitable growth, 
insights into consumer 
behaviour and trends, 
innovation, promotional 
support and merchandising 
and technical expertise

•  Positive drinking 

programmes and impacts
•  Wider sustainability agenda 
including human rights, 
environmental impacts

•  Legal and regulatory 

compliance

Our passion is to ensure we 
nurture mutually beneficial 
relationships that deliver joint 
value and the best outcome for 
all our consumers.

To communicate our views to 
those who have responsibility 
for implementing policy, laws 
and regulations relevant to our 
businesses.

We engage through the use of 
best practice sales analytics 
and technology to support our 
retailers, ongoing dialogue and 
account management support 
and physical and virtual sales 
calls.

Ongoing dialogue, 
collaboration on responsible 
drinking initiatives and 
promotion of moderation, 
strengthening industry 
standards and participation in 
governments’ business and 
industry advisory groups.

Corporate GovernanceBusiness & StrategyFinancial Statements10

Group Chief Executive Officer’s Review

“ Our ambition is to be 
the preeminent brand 
led drinks distribution 
platform in the  
UK and Irish markets.”

David Forde 
Chief Executive Officer

I had the pleasure of joining C&C Group 
in November 2020, and since then, I 
have been impressed by the dedication 
and adaptability of my colleagues, their 
passion for our brands and their continued 
commitment to protecting our stakeholders 
while delivering leading customer service 
during these challenging times. 

The last twelve months have been unlike 
any other I have experienced in my career. 
The COVID-19 pandemic has created 
disruption on a global scale and presented 
unprecedented challenges and uncertainty 
for our industry. It has asked questions of 
us which we have never had to consider 
before and challenged us individually and 
collectively to look at what matters and 
find innovative responses. The pandemic 
has changed the way we work and 
communicate with each other and has 
rapidly accelerated trends in our sector, 
notably the adoption of technology by 
our customers and our business; with the 
majority of our colleagues, myself included, 
working remotely from home. 

Despite the challenges, C&C has an 
inherently strong business model, with 
admired brands that embody provenance 

and have a real affinity with their markets, 
coupled with a leading distribution 
infrastructure of scale and reach. The 
strength of the Group’s brand-led 
distribution model, and the fundamental 
role we occupy in the infrastructure of the 
UK and Irish drinks market, were evident 
with a return to profitability and underlying 
cash generation once trade restrictions were 
eased in July, August and September 2020. 
Despite the on-trade restrictions, our core 
brands have performed strongly in the off-
trade, with all of them taking volume share 
during FY2021. 

We have developed and implemented 
our strategy during FY2021 in pursuit of 
becoming the preeminent brand-led drinks 
distribution platform serving the UK and 
Irish drinks market: evolving our core brand 
offering; enhancing our wider portfolio; 
accelerating the adoption of technology 
and driving efficiencies into our distribution 
network and support functions. Core to this 
has been maintaining a customer centric 
view on delivering leading service, executed 
by our dedicated colleagues and supported 
by our suppliers and wider stakeholders. 
We are pleased with the progress we 
have made on our sustainability and social 

C&C Group plc Annual Report 202111

responsibility objectives in FY2021, which form 
part of the fabric of our business model and 
daily decision making. 

mile English distribution in house, driving 
ongoing efficiencies and, in turn, enhance 
future margins.

Response to COVID-19

Throughout the pandemic the Group’s key 
priorities have been to protect all stakeholders 
and support our customers. We have ensured 
a safe, compliant and supportive working 
environment for those essential employees who 
cannot work from home, complying with the 
advice of national and devolved governments, 
in addition to health authorities. We supported 
our customers with various initiatives including: 
picking up excess stock in outlets; replacing old 
kegs for new; credit terms; loan moratoriums; 
ranging advice and promotions for the restart 
of trade; and order and delivery options in 
preparation for the eventual reopening of the 
hospitality sector. 

Thanks to the collective dedication of all our 
team, the Group’s supply chain and production 
facilities remained fully operational through 
the year and we continued to work with our 
partners to serve our off-trade customers.

We implemented a series of measures to 
streamline the business to create a more 
efficient cost base, maximise available cash 
flow, and maintain and strengthen the Group’s 
liquidity position. These measures included 
maintaining constructive dialogue with lenders 
throughout the period and obtaining waivers 
of the existing financial covenants as outlined 
in detail in Note 20. In addition, we issued 
approximately €140 million of US private 
placement notes (the "USPP") in March 2020 
to diversify, strengthen and extend the maturity 
of the Group's capital structure and sources of 
debt finance.

We also took action to address our fixed 
cost base by implementing a streamlining 
programme which is expected to deliver 
annualised savings of €18 million against the 
pre COVID-19 cost base. This included the 
acceleration of the optimisation of the English 
and Scottish distribution networks which is 
scheduled to be completed by June 2021, 
which will consolidate volumes from three 
separate networks into two, bringing all our final 

Focused on reducing discretionary 
expenditure, the Group has postponed 
the majority of non-committed capital 
expenditure and temporary salary 
reductions for the Senior Management 
team and the Board were implemented 
in the first half of the financial year. We 
also implemented various working capital 
initiatives, including the negotiation of 
temporary extensions to supplier payments 
terms and agreeing payment deferrals with 
the UK and Irish tax authorities, and paused 
the payment of dividends. 

In addition, we have availed of various 
government support initiatives which have 
also helped to mitigate the impact of the 
pandemic. This included furlough schemes 
to support 2,000 colleagues' jobs that were 
directly and adversely impacted by the 
pandemic and restrictions on the hospitality 
sector.

Reflective of the focus on our core brand-
led distribution model and to rationalise the 
Group structure, we disposed of certain 
non-core assets, including the disposal 
of the Tipperary Water Cooler business in 
October 2020 for a consideration of €7.4 
million and Vermont Hard Cider Company 
in April 2021 for a consideration of USD 20 
million. 

Strategic development

Our ambition is to be the preeminent 
brand-led drinks distribution platform in 
the UK and Irish markets. Despite the 
unprecedented market environment since 
the end of February 2020, the Group has 
continued to take decisive steps to progress 
our ambition, focused on: strengthening 
our owned brand portfolio, complimenting 
this with agencies and ‘equity for growth’ 
investments; driving efficiencies into our 
network which will enhance margins; and 
developing our ecommerce offering. 

We implemented a 
series of measures 
to streamline the 
business to create a 
more efficient cost 
base, maximise 
available cash flow, 
and maintain and 
strengthen the 
Group’s liquidity 
position. 

Corporate GovernanceBusiness & StrategyFinancial Statements12

Group Chief Executive Officer’s Review
(continued)

Addressing the growing consumer demand 
for ‘no and low’ alcohol alternatives, 
C&C launched the Tennent’s Zero and 
Tennent’s Light brand extensions which 
despite restrictions in the on-trade have 
outperformed expectations in the off-trade. 
In addition, our own hard seltzer brands have 
been launched in Ireland through Seven 
Summits and Shard in Scotland which is 
the UK’s only draught seltzer. The strength 
of our final mile distribution continues to be 
reflected through the exclusive distribution 
deals completed during FY2021, including: 
extending our partnership with Budweiser 
Brewing Group in Ireland to include exclusive 
distribution of Budweiser; Tito’s Handmade 
Vodka in the UK, the No.1 selling spirit brand 
in the USA(i); and most recently exclusive 
distribution of Innis & Gunn, Scotland’s No.1 
craft beer(ii), into the IFT (‘Independent Free 
Trade’) across the on-trade in the UK and 
Ireland. As part of the Innis & Gunn deal we 
secured a long term manufacturing contract 
for our Wellpark Brewery and received an 
8% equity stake at only the cost of nominal 
share capital along with a long-term incentive 
scheme which will make a number of 
additional shares available to the Group 
based on performance targets . 

We accelerated the optimisation of the 
English and Scottish distribution networks 
by consolidating the volumes from three 
separate networks currently into two. This will 
rationalise our depot footprint and improve 
our service offering, bringing all final-mile 
distribution in house in England and, in turn, 
drive ongoing efficiencies and enhance 
future margins. Further, the optimisation work 
supports the Group's sustainability agenda 
by eliminating transport inefficiencies and 
reducing product miles travelled and CO2 
emissions. The network consolidation is due 
to be completed by June 2021. 

The pandemic has accelerated the adoption 
of technology across business and wider 
society. We have witnessed increased 
momentum in pre COVID-19 trends within 
our business including ecommerce, where 
our customers’ order preference has 
accelerated towards online rather than via 
our contact centres. We have accelerated 
development of our platforms, creating 

new features to further enhance the 
customer journey including: real time stock 
information; guest checkout and automated 
online account setup. We will continue to 
leverage technology and its corresponding 
benefits to the advantage of our customer 
experience and service levels whilst driving 
the efficiencies throughout our organisation. 

Financial Performance 

C&C‘s reported net revenue for FY2021 
of €736.9 million represents a decrease 
of 56.1% versus last year on a constant 
currency basis(iii). With our Matthew 
Clark and Bibendum businesses almost 
exclusively exposed to the on-trade, the 
majority of the decline has been reflected 
in this division with FY2021 net revenue of 
€337.8 million, -69.0% versus last year on a 
constant currency basis(iii).  

Our operating loss before exceptional items 
in the year was €59.6 million and our overall 
loss before interest, tax depreciation and 
amortisation was €28.8 million, this excluded 
an exceptional operating charge in the 
year of €25.2 million. The Group displayed 
robust liquidity and net debt management 
during FY2021, reporting €314.6 million and 
€441.9 million respectively. This represents a 
movement in liquidity and net debt of -€20.7 
million and -€115.0 million respectively 
versus last year.  

Our receivables purchase programme has 
contributed €45.0 million to closing cash, 
an outflow of €84.0 million on a constant 
currency basis(iii), driven by reduced 
revenues as a result of trading restrictions. 
Close management of working capital, 
supported by tax deferrals, has reduced 
working capital outflow in FY2021 to €44.7 
million.   

During FY2021, the Group secured covenant 
waivers from its lenders, this primarily 
resulted in the increase in net finance costs 
in the year by 38.4% to €27.4 million.   

Capital Allocation

In strengthening the Group’s liquidity 
position we have taken a number of actions 
to reduce the level of capital investment 
during FY2021, with total investment into 
the existing business standing at €10.0 
million focused primarily on achieving our 
environmental targets and on optimising our 
operational footprint. 

The Group has invested €7.8 million (£7.0 
million) into the Wellpark Brewery which 
will remove the use of single use plastic at 
the site during calendar 2021, removing 
150 tonnes of plastic annually. In addition, 
we have invested into an innovative carbon 
capture facility, the largest in Scotland, 
which will allow the brewery to store and 

C&C Group plc Annual Report 202113

utilise over 4,200 tonnes of CO2 per year. These 
investments fit with a wider Tennent’s brand 
campaign, “Life is bigger than beer” and the 
sustainability pledges that have been made as 
part of this. 

We support the IFT with a customer loan book 
of €42.1 million, down from €44.7 million in 
the prior year, which is primarily secured by 
freehold assets and is conditional on the outlet 
procuring our products over the tenure of the 
agreement. 

The Group provided liquidity support of €6.7 
million into Admiral Taverns to support their 
tenants and the on-trade. Admiral Taverns now 
has sufficient liquidity to manage the near term 
challenges and deliver their strategy as trading 
resumes. 

We remain committed to a clear and disciplined 
approach to capital allocation, focusing on 
the appropriate capital structure to deliver our 
strategy. Following trading re-establishing and 
when Group cash flow permits, we will reinstate 
our dividend.

Our Brands 

Over the last twelve months we saw a 
significant and temporary shift in consumption 
dynamics from the on-trade to the off-trade, 
with the hospitality sector either locked down 
or under restrictions. Our net revenue derived 
in the on-trade shifted from approximately 80% 
in FY2020 to approximately 40% in FY2021. I 
am pleased to report that despite the obvious 
challenges in the on-trade, our brands have 
performed strongly in the off-trade where 
their provenance and affinity with consumers, 
preferencing the brands they know and trust, 
has driven volume share gains in all of our three 
core brands(iv),(v),(vi). In the off-trade, and in line 
with consumers’ purchasing habits, we have 
seen changes in pack mix with larger packs 
playing a more prominent role as consumers 
shop less frequently. This has also resulted in 
retailers rationalising their ranges. The trading 
challenges from the cancellation of key sporting 
events including the 2020 European Football 
Championships has been, in part, offset by the 
sustained period of warm weather we enjoyed 
through H1 FY2021. 

In Scotland, our Tennent’s brand has 
performed strongly with the underlying 
brand health reflected in Tennent’s gaining 
both volume and value share in the off-
trade(iv). Tennent’s off-trade volume and 
value share of 26.5% and 21.6% respectively 
as at 21 February 2021 represents growth 
of 1.1% and 0.7%(iv) with net revenue growth 
in the off-trade of 22.0% versus FY2020. 
We have continued to invest behind our 
‘Life is bigger than beer’ campaign and 
deliver against the sustainability pledges 
which were made as part of this. In addition, 
there has been successful new product 
development in the year with the launch 
of Tennent’s Zero and Tennent’s Light, 
reflecting the commitment of the brand 
to the continuing changes in consumer 
preferences. The Zero and Light variants 
have secured over 1,500 listings in the off-
trade during FY2021, with Tennent’s Zero 
voted as the Scottish Local Retailer Product 
of the Year 2020, an award that is chosen 
by the retailers themselves. Our direct to 
convenience business in Scotland, which 
supplies our own portfolio and a range 
of third party products, has continued to 
establish itself with year on year volume 
growth of 70%. 

In Great Britain, Magners has grown volume 
share of apple cider in the off-trade to 
9.7% as at 21 February 2021 representing 
growth of +0.4%(vi). Overall volumes in the 
cider category were aided by the sustained 
period of warm weather through spring and 
summer in 2020. 

In Ireland, Bulmers’ off-trade volume and 
value share of cider of 50.5% and 50.8% 
respectively as at February 2021 represents 
growth of 3.7% and 4.3%(vi) which in part 
was supported by the exceptionally good 
weather during spring and summer 2020. 
The introduction of Budweiser into our Irish 
portfolio, strengthens our position as the 
third biggest supplier of LAD to the off-
trade(vi). Lastly, as part of the ‘no and low’ 
trend emerging, we launched a hard seltzer 
brand in Ireland, Seven Summits, which is 
resonating well with consumers. 

The Group has 
invested €7.8 million 
(£7.0 million) into the 
Wellpark Brewery 
which will remove 
the use of single use 
plastic at the site 
during calendar 2021, 
removing 150 tonnes 
of plastic annually. 

Corporate GovernanceBusiness & StrategyFinancial Statements14

Group Chief Executive Officer’s Review
(continued)

The capability and 
effectiveness of our 
final mile distribution 
was reflected in the 
distribution deals we 
have secured and our 
ability to react to the 
easing of restrictions. 

this asset to drive revenue and profit growth 
across our product range and attract 
complimentary agency brands or “equity for 
growth” brand partnerships. 

Environmental, Social and 
Governance 

The Group recognises its responsibility 
to society and the importance of our 
Environment, Social and Governance 
(“ESG”) strategy and commitments, and 
the increasingly important role this plays in 
the decision making of our stakeholders. 
We are pleased with the progress made 
during FY2021 on our sustainability agenda 
including trialling electric vehicles and 
optimising our distribution network which 
will result in reducing fleet mileage. In 
addition, we developed our portfolio with the 
introduction of ‘no and low’ alcohol variants, 
and put in place health and wellbeing 
external support systems for our colleagues. 
Lastly, we have continued to develop our 
strategy and enhance transparency across 
all levels of the business, with an ESG 
board committee formed during FY2021 
and the launch of an ESG strategy. We 
have created six pillars through which we 
will execute our ESG strategy: Reduce our 
Carbon Footprint; Sustainably Source our 
Products and Services; Ensure Alcohol is 
Consumed Responsibly; Enhance Health, 
Wellbeing and Capability of Colleagues; 
Build a more Inclusive, Diverse and Engaged 
C&C; and Collaborate with government and 
NGOs. Together these will support C&C in 
delivering to a better world. 

Our ESG commitments and achievements 
have been discussed in more detail on 
pages 50 – 67.

Performance of our brands outside the key 
markets of the UK and Ireland has been 
understandably challenging with these markets 
experiencing the same trading restrictions as the 
UK and Ireland, with volumes weighted to the 
on-trade, and significantly reduced tourism in 
our key European markets. As a consequence 
Magners and Tennent’s reported volume 
declines versus FY2020 of -46.1% and -32.6% 
respectively. 

Premiumisation remains a strategic focus for our 
business, however the performance of our super 
premium and craft brands during FY2021 has 
been disappointing, with it significantly impacted 
by the closure of the on-trade. Our super 
premium and craft portfolio has limited exposure 
in the off-trade unlike our local and core brands. 
With the lifting of restrictions in the on-trade 
we anticipate that our super premium and craft 
portfolio will recover quickly. 

Distribution 

With the on-trade either locked down or under 
restrictions throughout FY2021, trading in our 
distribution businesses has been significantly 
impacted. However, the capability and 
effectiveness of our final mile distribution was 
reflected in the distribution deals we have 
secured and our ability to react to the easing 
of restrictions, notably in July, August and 
September 2020. Central to this is the strength 
of our relationships, quality of our service and 
value of our proposition. During the period, 
we maintained market leading service levels, 
as reflected in our customer satisfaction index 
scores and On Time In Full (‘OTIF’) deliveries, 
and despite the global supply chain challenges 
presented by the pandemic we have minimised 
product range issues. 

Our leading scale and reach into the on-trade 
markets of the UK and Ireland ensures that 
we have superior access to data and the best 
insight into macro and regional trends. We 
continued our development of our proprietary 
data assets during FY2021 and in addition we 
signed an agreement with SalesOut, a leading 
data company, to augment our in-house assets. 
Our data and insight capability provide a 
valuable advantage in driving the performance 
of our own brands. We will continue to leverage 

C&C Group plc Annual Report 202115

Corporate GovernanceBusiness & StrategyFinancial Statements16

Group Chief Executive Officer’s Review
Operating Review

Our brand-led distribution 
model and its inherent 
strengths of scale and reach 
is supported by investment 
in our sales and distribution 
infrastructure, underpinned 
by our local and core brands. 
The Group operates with 
four distinct divisions which 
are focused on the local 
markets they serve with their 
proposition tailored to meet 
our customers’ needs. This 
structure harnesses the 
economies of scale in the back 
office, namely: procurement, 
finance and IT whilst remaining 
agile to adapt and react 
to market conditions and 
customer requirements. 

Great  
Britain

€m Great Britain 
Constant currency(iii)

Net revenue

- Price / mix impact

- Volume impact

Operating (loss)/profit(vii) 

Operating margin

Volume – (kHL)

- of which Tennent’s

- of which Magners

Our Great Britain division’s net revenue 
decreased 36.4% to €206.8 million in the 
year driven by the closure of the on-trade 
and volume moving into the lower margin 
off-trade channel. As a result, operating 
profit has reduced by €52.2 million(iii) 
to a loss of €8.4 million. Despite the 
trading challenges the division has made 
considerable steps towards strengthening 
its portfolio; optimising its cost base and 
positioning itself for emerging trends. 

FY2021 

 FY2020

Change %

206.8

325.2

(36.4%)

(12.8%)

(23.6%)

(8.4)

NM

2,007

690

480

43.8

(119.2%)

13.5%

2,626

977

530

(23.6%)

(29.4%)

(9.4%)

Wellpark Brewery remained open with 
minimal levels of disruption from COVID-19. 
We responded to the immediate switch 
in consumption dynamics to the off-trade 
and met the exceptional demand for our 
off-trade SKUs, which outperformed the 
market, whilst also maintaining the demand 
for our contract brewing and private 
label partners. We have continued our 
commitment to ESG with £7 million capital 
investment to remove single use plastic 
in our products, which will be completed 
in 2021. In addition we have installed CO2 
capture and storage facilities, significantly 
reducing the need to purchase CO2. Further, 
we are a founding member of Circularity 
Scotland, affirming our commitment to the 
creation of an efficient and well-designed 
Deposit Return Scheme for Scotland that 
delivers the recycling and litter objectives 
and supports the country’s ambitions for a 
more circular economy. 

We ensured support for our on-trade 
customers putting in place measures that 
included: flexibility on credit terms; collection 
of old kegs and replacing them with new 
kegs; back to trade planning including, 
ranging, promotions and moratoriums 
on capital loan book repayments. As a 
response to the trend in customers moving 
towards ordering online, we continued the 

C&C Group plc Annual Report 2021 
17

Ireland

€m Ireland 
Constant currency(iii)

Net revenue

- Price / mix impact

- Volume impact

Operating (loss)/profit(vii) 

Operating margin

Volume – (kHL)

- of which Bulmers

FY2021

166.1

 FY2020

Change %

226.3

(26.6%)

(4.9)

NM

1,257

300

40.2

17.8%

1,416

366

(15.4%)

(11.2%)

(112.2%)

(11.2%)

(18.0%)

Our Ireland division’s net revenue decreased 
26.6% to €166.1 million(iii) in the year driven 
by the continued lockdowns with Ireland 
experiencing one of the longest hospitality 
sector lockdowns in the world. There was a 
shift in consumption dynamics with off-trade 
volumes +21.2% versus FY2020. While this 
provided a welcome revenue stream, the 
lower margin and pack mix pressures were 
not sufficient to offset the impact of the on-
trade closures. As a result, operating profit 
has reduced by €45.1 million to a loss of 
€4.9 million(iii). 

The Bulmers brand, despite sustained 
competitive pressure over the last few 
years, has performed strongly, aided by an 
exceptionally warm spring and early 
summer weather and consumers’ desire 
for brands with provenance which they 
know and trust. As a consequence 
Bulmers off-trade volumes were +37.7% 
versus FY2020, with the brand taking 
both volume and value share in off-trade 
long alcoholic drinks (“LAD”) (vi). During 
the year we extended our partnership 

development of our ecommerce offering 
for the Tennent’s business in Scotland, 
enhancing our customer experience 
with the introduction of a new ordering 
platform. This platform provides improved 
functionality including an optimised ordering 
journey, a direct link to online support via 
web chat and the ability for the customer to 
self-manage their trading account, including 
the option to pay open invoices and apply 
credit notes. We believe orders will continue 
to move online as we further enhance our 
ecommerce offering. We forecast by the 
end of FY2022 that on-trade online orders 
will make up 70% of the revenue for the 
business in Scotland.

Significant work has been completed on the 
secondary distribution network in Scotland, 
rationalising its footprint and associated 
cost base. As a result, a new 50,000 
square foot depot has been established in 
Edinburgh, Scotland’s second largest city 
where Tennent’s had no presence before. 
On the opening of the Edinburgh depot, we 
will close four existing depots in Scotland, 
including Matthew Clark’s Glasgow depot, 
creating one final-mile logistics solution 
which will be fully operational by June 2021. 
This will yield ongoing efficiencies, improve 
customer service and optimise working 
capital by lowering overall stock levels. Our 
convenience direct to store model utilises 
this network, established in part following 
minimum unit pricing, and has performed 
strongly with overall volume growth of 70% 
versus FY2020. The growth has been aided 
by the development of an online platform 
and retailer loyalty scheme which also 
provides trade information, point of sale and 
incentives.

Corporate GovernanceBusiness & StrategyFinancial Statements 
 
18

Group Chief Executive Officer’s Review
Operating Review (continued)

Matthew Clark  
and Bibendum

Matthew Clark and Bibendum  
Constant currency(iii)

Net revenue

- Price / mix impact

- Volume impact

Operating (loss)/profit(vii) 

Operating margin

Volume – (cases k 9L)

-Volume – (kHL)

FY2021

337.8

FY2020

Change %

1,089.9

(69.0%)

(5.7%)

(63.3%)

(257.8%)

28.2

2.6%

30,344

2,731

(63.3%)

(44.5)

NM

11,122

1,001

Net revenues for the combined Matthew 
Clark and Bibendum Division in FY2021 
were €337.8m, a decrease of 69.0%(iii) 
versus FY2020 with the business almost 
exclusively an on-trade business. 
Operational gearing has generated a loss 
of €44.5 million(vii) in FY2021, however 
action has been taken on cost reduction 
during FY2021 and network optimisation 
due to complete by the end of June 2021, 
both of which will deliver ongoing savings 
against the pre-COVID cost base. 

Matthew Clark and Bibendum 
demonstrated that, on the easing of 
restrictions in July to September, it was 
able to respond quickly and capitalise on 
customer and consumer demand with 
distribution points in the on-trade peaking 
at 82% of FY2020 levels for the equivalent 
period. In addition, we have been 
encouraged by our levels of new business 
and the value and security that customers 
place in us.  

with Budweiser Brewing Group in Ireland to 
include exclusive distribution of Budweiser. 
Budweiser Brewing Group and Bulmers 
Ireland have committed to investment in 
the brand, notably with new branding, 
packaging and a TV campaign with the new 
branding trialled in Ireland as one of the first 
worldwide territories. The introduction of 
Budweiser into our portfolio, strengthens our 
position as the third biggest supplier of LAD 
to the off-trade(vi). 

Our Clonmel manufacturing site and 
distribution network remained fully 
operational over the last twelve months with 
minimal impact to our supply chain. We 
quickly established a safe and compliant 
environment for our colleagues who did not 
have the ability to work from home. 

The business has ensured support for our 
customer base with measures including; 
providing flexibility with delivery days and 
order sizes; a ‘new for old keg’ replacement 
process; and C&C Hygiene, an initiative 
providing funding for pre-opening / start-up 
costs for our customers which is helping 
500 on-trade customers. C&C Hygiene 
offers a central hub with safety standards 
and certification for the hospitality sector. 
The initiative also offers items to facilitate 
the safe opening and continuing operation 
including divider screens, hand sanitisers, 
signage and foot handles for doors.

We have continued to enhance our 
customer proposition and service by 
launching a new online ordering platform 
and customer portal system, ‘Bulmers 
Direct’. 

During the year we rebranded our Irish 
wine business Gilbeys to Bibendum Ireland. 
Bibendum Ireland which is the largest 
independent wine business in Ireland 
performed strongly, capitalising on a 
change in consumption dynamics, with total 
volumes up 7.9% in FY2021 versus 878k 
cases sold in FY2020.

C&C Group plc Annual Report 2021 
 
19

Our depot network has remained fully 
operational throughout the pandemic, 
servicing the increased demand of the off-
trade and ensuring that we are positioned to 
react quickly as and when restrictions ease. 
The business generated alternative revenue 
streams during on-trade restrictions, 
deploying some of its fleet to support brand 
owners with delivery into the convenience 
channel. 

We accelerated our network optimisation, 
transitioning the Bibendum’s supply chain 
operations from a third-party logistics 
provider into the Matthew Clark network. 
We also closed the Matthew Clark depots in 
Scotland, transitioning this volume into the 
Tennent’s depot network in Scotland. These 
initiatives will drive ongoing efficiencies 
through a lower cost to serve, delivering 
enhanced margins. 

During FY2021, our Bibendum off-trade 
business performed strongly with net 
revenue growth of 19.3% versus FY2020. 
Walker and Wodehouse, our business which 
supplies independent wine retailers, also 
performed strongly with sales and gross 
profit increasing 25% and 43% respectively 
versus last year.   

Matthew Clark and Bibendum have 
continued to support the hospitality 
industry through the lockdowns and trading 
restrictions with increased flexibility in 
delivery days and times; ‘new for old keg’ 
replacement process; availability of key 
lines secured with supply partners; new 
‘guest checkout’ facility on our ecommerce 
platform and a simplified online process for 
new account openings. 

Matthew Clark has seen an increase in 
ecommerce activity, with Matthew Clark 
Live, our ecommerce platform, showing an 
increase in orders with 18% of total sales 
versus 13% in FY2020 and an increase 
of 73% in users versus prior year. The 
successful launch of ‘Guest Checkout’, 
has enabled first time customers to order 
and receive stock without first setting 
up an account, 28% of guest users have 
subsequently gone on to setup a trading 

account with Matthew Clark. The business 
is well placed to meet the change in 
customer behaviour with our Matthew 
Clark Live ecommerce platform awarded, 
‘Best Business to Business’ and ‘Best 
Food & Drinks’ ecommerce sites at the UK 
ecommerce Awards 2020.  

Our Matthew Clark and Bibendum 
businesses have been encouraged with the 
resilience of our customer base, with over 
95% of March 2020 closing debtor ledger of 
€110 million collected from customers as of 
the end of FY2021.

Corporate GovernanceBusiness & StrategyFinancial Statements20

Group Chief Executive Officer’s Review
Operating Review (continued)

International

€m International  
Constant currency(iii)

Net revenue

- Price / mix impact

- Volume impact

Operating (loss)/profit(vii) 

Operating margin

Volume – (kHL)

FY2021

26.2

 FY2020

Change %

37.0

(29.2%)

 4.3%

(33.5%)

 (1.8)

NM

159

6.4

(128.1%)

17.3%

239

(33.5%)

 Net revenues of €26.2 million in FY2021 have 
decreased by 29.2% against FY2020(iii), this 
has been driven by reduced volumes and has 
resulted in an operating loss of €1.8 million 
versus a profit of €6.4 million on a constant 
currency in the prior year. 

The effect of COVID-19 was noted in almost 
every market in APAC and EMEA, however 
each market responded differently to the 
pandemic and the impact on the International 
business has been varied as a result. Overall 
volume has declined, driven by on-trade 
closures in Central Europe and the reduced 
levels of tourism in the peak summer 
trading period. This has been mitigated 
somewhat through growth in Asia, and 
solid performances in the Nordics and ANZ 
(Australia and New Zealand).

Europe, Middle East and Africa
In the first wave of the pandemic Central 
Europe recorded a drop in volume, 
with most markets implementing social 
distancing restrictions and limiting access 
to the on-trade where the International 
business is most active. Secondary to 
this was an increased level of uncertainty 
as we moved into the summer when 
demand would usually be highest. The 
biggest challenge was the reduction in the 
number of British and Irish tourists travelling 
overseas to Spain and the Mediterranean 
region, which directly impacted 
performance. The changing restrictions, 
often implemented at short notice, added 
to the uncertainty and adversely impacted 

on willingness to place orders, with many of 
the on-trade premises in this region heavily 
reliant on overseas tourism. 

As the year progressed there was some 
upside in ‘winter sun’ destinations’ such 
as the UAE, but not enough to offset the 
declines elsewhere, and in the final quarter 
of the year the closure of the European 
ski resorts further reduced demand. 
Lockdowns across Central and Eastern 
Europe, combined with the introduction of 
a mass vaccination programme, resulted 
in a level of optimism in the final month, 
the benefit of which will be reflected in 
Q1 FY2022. Overall EMEA volumes were 
48.7khl, -55.6%.

C&C Group plc Annual Report 202121

Asia Pacific
Following the easing of trade restrictions 
during FY2021, the region performed 
strongly for the remainder of the year, 
driven by the new distribution agreement 
for Magners in South Korea and growth 
in China (Magners and Tennent’s). These 
two markets accounted for 64% of the total 
APAC volume, and have recorded combined 
growth of 125% year on year.

Australia and New Zealand volume was 
robust throughout the year, largely due to 
the relative success in containing the spread 
of COVID-19, but overall is down -30% 
compared to the prior year. Elsewhere, 
volume across the rest of Asia declined but 
this was driven by an ongoing decision to 
focus on larger markets that can deliver 
sustainable brand growth. Overall APAC 
volumes were 29.5khl, -2.9%. 

North America
Total volumes in FY2021 were down 18.3% 
as a consequence of COVID-19 restrictions 
which varied in degree across the region. 
Woodchuck volumes, which historically 
over-index in the off-trade, were broadly 
insulated from these restrictions and 
volumes finished the year in growth +9.3%. 
The Magners brand however, felt the full 
effect of hospitality lockdown measures with 
volumes finishing -42.0% versus FY2020.

In March 2021, the Group announced the 
sale of its wholly owned US subsidiary, 
Vermont Hard Cider Company, to Northeast 
Kingdom Drink Group LLC for a total 
consideration of USD 20 million. This 
transaction completed in April 2021.

Strengthening our Capital Position

The duration and impact of the pandemic 
has been greater than initially expected and 
the Group has demonstrated its resilience, 
strength and agility over this period. As 
the pandemic evolved, the Group took 
significant and decisive action to protect the 
business and its liquidity position, which is 
reflected in the resilient financial results of 
the Group for the year ended 28 February 
2021. However, the Group continues to 

face uncertainty driven by the significant 
lockdowns and trading restrictions 
implemented in the Group's key markets 
and their ongoing impact on the hospitality 
sector. As a result the Board has taken the 
decision, in the best interests of the Group 
and all of its stakeholders, to launch a Rights 
Issue which was announced on 26 May 
2021. With approximately 80% of C&C’s 
pre-COVID-19 net revenues derived from 
the on-trade, the prolonged and continued 
impact of lockdowns and on-trade trading 
restrictions has been considerable. To 
ensure the business is equipped with 
sufficient liquidity to manage further near 
term trading uncertainty and deleveraging of 
the balance sheet to ensure it is in a position 
to execute its proven long term strategy, 
we announced on 26 May 2021, a rights 
issue fundraising. The Board considered 
various alternative methods of optimising the 
Group's capital structure, however with the 
continued impact from COVID-19 expected 
through H1 FY2022, it concluded that the 
most appropriate course of action is to raise 
equity.

Summary and Outlook

FY2021 has presented an extraordinary set 
of circumstances which have challenged 
our business, and our industry, at every 
level. To date, we have navigated these 
challenges by acting quickly and decisively, 
putting in place responses to the near 
term challenges while positioning C&C to 
emerge from the pandemic stronger, more 
streamlined and primed to deliver on our 
ambition to be the preeminent brand led 
number one “final-mile” drinks distributor 
across our core markets. We will remain 
vigilant and continue to be flexible in our 
approach as the hospitality sector recovers 
from COVID-19. 

Our portfolio has demonstrated its 
strength with our core brands growing 
market share during FY2021. We will build 
on this as the hospitality sector opens, 
targeting cider share growth and building 
our share in premium beer which we 
continue to see as a market opportunity. 

Development of our portfolio will remain 
key as we complement with new agencies 
or equity for growth brands. Our system 
strength is reflected in the evolution of our 
award winning ecommerce platform and 
offering which positions us well to fulfil the 
change in ordering behaviour and meet the 
highest levels of customer service. Further 
we will continue to optimise our system 
through cost streamlining, infrastructure 
consolidation and the adoption of 
technology and the efficiencies therein. 
This will be delivered by our engaged and 
inspired colleagues, committed to our 
sustainability agenda. 

Our first priority will continue to be 
protecting our stakeholders. Their health 
and wellbeing are of paramount importance 
to the success of C&C. We are continuously 
monitoring the evolving government and 
health authority guidance to ensure we 
provide the safest environment we can. 

We look to FY2022 with optimism as 
progress with the COVID-19 vaccine 
programme will see on-trade restrictions 
continue to ease. The Group continues to 
play an integral role in the UK and Ireland 
drinks market with its infrastructure being 
crucial for customers and brand owners. 
Our business model’s inherent strengths, 
together with reduced operating costs, will 
support a stronger return to trading cash 
flows, profitability and the creation of long-
term value for our shareholders. 

David Forde 
Chief Executive Officer

(i)  Tito's number 1 spirit in USA (IRI Period Ended 04 

(ii) 

October 2020).
I&G number Scotland’s # 1 craft beer (CGA Scotland 
MAT week ended 21.03.20).

(iii)  FY2020 comparative adjusted for constant currency 

(FY2020 translated at FY2021 F/X rates). 

(iv)  IRI, MAT to week ended 21.02.21.
(v)  Nielsen, Volume Share of Cider, Off-Trade including 
Dunnes and Discounters, MAT February 2021.
(vi)  Nielsen, Volume Share of Long Alcoholic Drinks, 

Off-Trade including Dunnes and Discounters, MAT 
February 2021.

(vii)  Before exceptional items. 

Corporate GovernanceBusiness & StrategyFinancial Statements 
22

Strategic Report - Group Strategy

The core of the Group's strategy is driving an integrated, brand-led 
approach with leading route-to-market capability and having the critical 
strength and scale to deliver for both our on and off-trade customers. 

The primary pillars of the Group's strategy are:

Strategic pillars

Medium term strategic goals

Measurement

Invest and grow our 
portfolio of leading local, 
super-premium and craft 
beer and cider brands.

•  Brand and product investment to build value of key brands over 

•  Cash generation and 

the long-term.

•  Leverage key brand strength and market position to grow our 

portfolio of super-premium and craft brands.

•  Successful brand development and launches to meet changes 

in consumer demand.

•  Build on “partnership for equity" brand relationship to provide 

route to market access.

conversion

•  Revenue growth
•  Enhanced margins 
•  Share growth and brand 

health scores

•  Continue the optimisation of the Matthew Clark and Bibendum 

•  Margin expansion at Matthew 

businesses.

Clark and Bibendum

Strengthen the Group's 
position as the preeminent 
brand-led, "final-mile" 
drinks distribution business 
in the UK and Ireland.

•  Deliver unrivalled portfolio strength, value and service to the UK 

and Irish hospitality sectors.

•  Commercialising the unrivalled data and insight on the hospitality 

sector.

Ensure the efficient 
allocation of capital to 
enhance growth and 
Shareholder returns.

•  Strengthen its key capabilities across digital and technology to 

improve the customer journey and drive efficiencies.

•  Committed to delivering on its ESG objectives which form part of 

the integrated strategy.

•  Target balance sheet leverage of below 2.0 X net debt / EBITDA.
•  Selective acquisitions to fuel sustainable, profitable growth and/

or cash returns to shareholders.

•  Net Debt/EBITDA
•  Balance Sheet strength
•  EPS growth
•  ROCE

With the challenges presented by COVID-19 in FY2021, the focus for the Group has been around 
securing the near term of the business, ensuring the health and wellbeing of our stakeholders, 
supporting our customers and maximising available liquidity. The Group's performance from an 
operational and financial perspective during the COVID-19 pandemic has demonstrated the important 
role the Group has to play in the success of the UK and Ireland on-trade channel and demonstrated 
C&C’s structural importance to the sector. Despite the challenges, we have continued to develop and 
execute our strategy through FY2021 to put ourselves in a position of strength as the hospitality sector 
returns during FY2022. 

C&C Group plc Annual Report 2021Achievements during FY2021

•  Our core brands demonstrated their continuing strength in FY2021 by growing off-trade volume share. 
•  Tennent’s off-trade volume and value share of lager of 26.5% and 21.6% respectively as at 21 

February 2021 represents growth of 1.1% and 0.7%. 

•  Bulmers off-trade volume and value share of cider of 50.5% and 50.8% respectively as at 28 February 

2021 represents growth of 3.7% and 4.3%. 

•  Magners’ volume share of apple cider in the off-trade has grown to 9.7% as at 21 February 2021 

representing growth of +0.4%.

23

Strategic Goals

Brand and product 
investment to build value of 
key brands over the long-
term.

•  Demonstrated the strength of the Group’s brand led distribution model, and the fundamental role 
it occupies in the infrastructure of the UK and Irish drinks market, with a return to profitability and 
underlying cash generation when trade restrictions were eased in July, August and September 2020. 
This was underpinned by a market leading NPS score. 

Deliver unrivalled portfolio 
strength, value and service 
to the UK and Irish hospitality 
sectors.

•  Exclusive distribution deals completed during FY2021, including: extending our partnership with 

Budweiser Brewing Group in Ireland to include exclusive distribution of Budweiser; Tito’s Handmade 
Vodka in the UK, the #1 selling spirit brand in the USA; and most recently Innis & Gunn, Scotland’s 
#1 craft beer, where C&C received an 8% equity stake at only the cost of nominal share capital, in 
return for supplying Innis & Gunn with access to the independent free trade in its core markets. 

Build on “partnership for 
equity" brand relationship 
to provide route to market 
access.

•  Meeting growing consumer demand for ‘no and low’ alcohol alternatives, C&C launched the 

Tennent’s Zero and Tennent’s Light brand extensions which have outperformed expectation in the 
off-trade. In addition, our own hard seltzer brands have been launched in Ireland through Seven 
Summits and Shard in Scotland which is the UK’s only draught seltzer. 

Successful brand 
development and launches to 
meet changes in consumer 
demand.

•  Optimisation of the English and Scottish distribution delivery networks, consolidating the volumes 
from three separate networks into two, bringing all English final mile distribution in house. In turn, 
rationalising our depot footprint, improving our service offering and driving ongoing efficiencies and 
enhanced future margins. Further, the optimisation work supports the Group's sustainability agenda 
by eliminating transport inefficiencies and reducing product miles travelled and CO2 emissions. 

Continue the optimisation 
of the Matthew Clark and 
Bibendum businesses.

•  As a response to COVID-19, taking action to address our fixed cost base with a cost streamlining 

programme to deliver annualised savings of €18 million against the pre COVID-19 cost base. 

•  Diversified and strengthened the Group’s capital structure and sources of debt finance by issuing 

approximately €140 million of US private placement notes in March 2020. 

•  Improving the customer experience with our Tennent’s Direct and Matthew Clark Live ecommerce 
platform as customers accelerate their use of technology, developing: real time stock information; 
guest checkout and automated online account setup. With the Matthew Clark Live platform 
awarded, ‘Best Business to Business’ and ‘Best Food & Drinks’ ecommerce sites at the UK 
eCommerce Awards 2020. In addition, we continued to develop our proprietary data assets during 
FY2021, signing an agreement with SalesOut, a leading data company, to augment our in-house 
assets. 

Strengthen key capabilities 
across digital and technology 
to improve the customer 
journey and drive efficiencies.

Target balance sheet leverage 
of less than 2.0 X net debt / 
EBITDA.

Strengthen key capabilities 
across digital and technology 
to improve the customer 
journey and drive efficiencies.

•  Invested €7.8 (£7.0) million into our Wellpark Brewery which will eliminate the use of the single use 
plastic at the site during 2021, removing 150 tonnes of plastic annually. A further €3.0 (£2.7) million 
has been invested into an innovative carbon capture facility, the largest in Scotland, which will allow 
the brewery to store and utilise over 4,200 tonnes of CO2 per year.

Committed to delivering 
on ESG objectives which 
form part of the integrated 
strategy.

•  Divestment of non-core assets including the Tipperary Water Coolers business in Ireland. Post year-

end we completed the disposal of Vermont Hard Cider Company in the USA for a total consideration 
of USD 20 million which has been applied to reduce net debt. 

Selective acquisitions to 
fuel sustainable, profitable 
growth and/or cash returns to 
shareholders.

Corporate GovernanceBusiness & StrategyFinancial Statements24

Strategic Report - Business Model

Core Brands

Our three core brands: Bulmers, Magners and Tennent’s are intrinsically linked to the communities 
and manufacturing locations where they are produced and where their heritage was born. In addition 
to their local appeal, they are also desired internationally with critical acclaim.  

These brands are highly cash generative and form part of the fabric of the respective drinks markets, 
and despite the on-trade challenges, have built momentum in the off-trade.

Scotland’s  
favourite beer

Tennent’s is Scotland’s favourite 
beer, delivering share growth 
in the off-trade over the last 12 
months. 

Ireland’s  
No.1 Cider

Bulmers is Ireland’s No.1 cider, 
delivering share growth in 
the off-trade over the last 12 
months.

The lasting appeal of these brands 
is underpinned by continued brand 
and marketing investment, where they 
have continued to evolve as consumer 
preferences and consumption habits have 
changed notably on the emergence of no 
and low % variants. 

No.3 Cider  
in the UK

Magners is the No.3 apple 
cider in the UK, delivering share 
growth in apple cider in the off-
trade over the last 12 months.

C&C Group plc Annual Report 202125

Complemented by super-premium and craft brands 

The premium market segment continues to grow structurally as consumer demands evolve 
although this space is fragmented with the number of brands. C&C deploys a portfolio of super-
premium and craft beers which meet this demand and coupled with our local and core brands 
provide a comprehensive range to meet customer and consumer preferences. Further innovation 
will strengthen these brands and will be complemented by exclusive distribution agreements and 
‘equity for growth’ investments in leading craft brands. 

Belgian beer 

Heverlee is a premium Belgian 
Beer, which is endorsed by 
the Abbey of the order of 
Prémontré, in the town of 
Heverlee in Leuven.

Dublin lager

The Five Lamps Dublin Brewery 
was originally set up in early 
2012 beside Dublin’s iconic Five 
Lamps. Its first beer, Five Lamps 
Dublin Lager, was launched in 
September 2012.

Italian lager

Menabrea is from Northern 
Italy and is matured gently in 
the perfect temperature of cave 
cellars for a taste of superior 
clarity. This pale lager is well 
balanced between citrus, 
bitter tones and floral, fruity 
undertones giving a consistent 
and refined flavour.

Craft Beer

A range of craft beer brands 
which includes Innis & Gunn, 
Scotland’s leading craft beer 
brand in which C&C recently 
made an ‘equity for growth’ 
investment in. 

Craft cider

Orchard Pig craft ciders are 
full of Somerset character and 
scrumptious tanins found in 
West Country cider apples.

Other Owned  
& Agency

Local, niche and speciality 
brands as well as world 
premium brands such as Stella 
Artois, Becks, Budweiser and 
Corona.

Corporate GovernanceBusiness & StrategyFinancial Statements26

Strategic Report - Business Model
(continued)

Route-to-market

C&C’s route-to-market platform occupies a fundamental role in 
the infrastructure of the UK and Ireland hospitality sectors.

Benefits for 
 Customers 

Benefits  
for C&C

Benefits for  
Suppliers

C&C gives its on-trade customers 
access to an unrivalled portfolio of 
local, premium and third-party brands 
combined with intimate product 
expertise and insight into evolving 
consumer tastes. 

Route-to-market 
ownership broadens 
C&C into a multi-
beverage business.

C&C provides a unique route-
to-market platform for local and 
international brand owners, with 
unrivalled market access to over 
34,000 licensed premises across 
the UK and Ireland.

With over 13,000 SKUs, C&C’s 
distribution platform provides a 
comprehensive “one stop shop” for 
licensed premises owners. 

Ensures the Group 
participates in evolving 
consumer trends 
across multiple drinks 
categories.

C&C allies intimate knowledge of local 
and regional markets, with national 
coverage and economies 
of scale. 

Our national distribution network 
and economies of scale provide 
unparalleled coverage, service and 
value to the benefit of our customers.

C&C’s distribution 
platform enhances 
market access and 
visibility for its brands.

C&C takes approximately 1 million 
orders per year across 13,000 SKUs 
generating unrivalled insight and data 
for brand-owners on the ever evolving 
consumer and customer trends.

C&C’s balance sheet ensures stability, 
certainty of supply and access to 
credit. 

Route-to-market 
complements C&C’s 
portfolio of local 
champion brands.

C&C provides an open-access, stable 
platform to all brand-owners, large 
and small.

C&C Group plc Annual Report 202127

Scale

Inverness

Kintore

Glasgow and Wellpark

Edinburgh

Cambuslang

Dumfries

Owned, stocked

Owned, not stocked

Third party

Owned, third party 
operated

Donegal

Culcavy

Kells

Galway

Borrisoleigh

Dublin

Kilkenny

Clonmel

Cork

Boldon

Wetherby

Runcorn

Grantham

Birmingham

Bedford

Park
Royal

Bristol

Fosse  

Crayford

Southampton

Launceston

No.1 
Drinks distributor  
on Island of Ireland

No.1 
Drinks distributor  
in Scotland and GB

C&C has unrivalled size, scale and 
distribution reach across attractive 
on-trade drinks markets in Ireland 
and UK.

Our operational footprint can reach 
over 99% of the UK population on a 
next day delivery basis. 

Corporate GovernanceBusiness & StrategyFinancial Statements28

Strategic Report - How we create sustainable value

Our ambition, to be the preeminent, 
“final-mile” brand-led drinks 
distribution platform in the UK and Irish 
drinks markets, is supported by our 
sustainability agenda.

Manufacture

Market

Optimising Production and 
Manufacturing
The Group has employed 
various practices to 
conserve the use of energy, 
reduce carbon emissions, 
improve waste reduction and 
recycling and minimise the 
impact on natural resources. 
By 2025, 100% of the 
power across our sites will 
be provided by renewable 
sources.

Embrace sustainable 
sourcing 
We are committed to 
sourcing our raw materials 
from local sustainable 
sources. All apples crushed 
at the Clonmel site for the 
production of Bulmers and 
Magners cider are sourced 
from the island of Ireland. 
As well as having 165 acres 
of our own orchards in Co. 
Tipperary, there are over 
50 partner growers on the 
island with whom we work 
closely.

The Group recognises that sustainability needs 
to be embraced by partners at every stage of 
the supply chain to promote the success of its 
sustainability strategy. 

Improve sustainable 
packaging
The Group has made 
excellent progress on its 
ambitious target to be out of 
single-use plastics by 2022, 
reducing the environmental 
impact and ecological 
footprint of our products. 
We are the only brewer 
who is a member of the UK 
Plastics Pact, which has 
additional targets on plastic 
packaging, waste and 
recyclates.

Data
Our unrivalled scale and reach into the 
on-trade markets of the UK and Ireland 
ensures that we have superior access to 
data and the best insight into macro and 
regional trends. 

Responsible drinking of alcohol
We are committed to the promotion 
of responsible drinking and moderate 
consumption of our products, to ensure 
they are enjoyed safely by drinkers.

ESG 
Pillars
see pages 50 - 51

1

2

4

5

3

ESG 
Pillars
see pages 50 - 51

6

C&C Group plc Annual Report 202129

C&C is the No.1 independent drinks distributor to the UK 
and Ireland hospitality sectors, occupying a fundamental 
role in the infrastructure of the UK and Irish drinks market 
as key route-to-market partner for local and international 
beverage brand owners.

Market

Distribute

With the on-trade either locked down or under restrictions 
throughout FY2021, trading in our distribution businesses 
have been significantly impacted. However, the inherent 
strengths of our final mile distribution were reflected in the 
distribution deals we have secured and our ability to react 
to the easing of restrictions, notably in July, August and 
September 2020. 

One stop shop 
With over 13,000 SKUs, 
C&C’s distribution 
platform provides a 
comprehensive “one 
stop shop” for licensed 
premises owners.

Communities
The Group is committed to the 
communities in which we operate 
and undertakes a range of initiatives 
that benefit our local communities; in 
particular supporting charitable activities. 

Stakeholder engagement
We aim to maintain open and positive 
dialogue with all our stakeholders. Our 
stakeholders are an important part 
of our operations and are referenced 
throughout this report.

Final Mile distribution 
We have accelerated the optimisation of the 
English and Scottish delivery networks which 
is scheduled to be completed in June 2021. 
This will consolidate volumes from three 
separate networks into two, bringing all of 
our final mile English distribution in-house, 
driving on-going efficiencies and in turn 
enhance future margins.

Enhanced logistics
Electric vehicles are being trialled for 
deliveries in urban areas. An electric-
powered van has been utilised for small-
volume deliveries of Five Lamps craft 
beer in Dublin and a trial of electric vans 
at the Matthew Clark Park Royal depot. In 
Scotland, we are investigating alternative 
fuel types for vehicles; electric for Wellpark-
Cambuslang trips and hydrogen for longer 
distance inter-depot trips.

1

ESG 
Pillar
see page 50

Corporate GovernanceBusiness & StrategyFinancial Statements30

Strategic Report - Key Performance Indicators

With approximately 80% of C&C’s revenues derived from the hospitality 
sector which throughout FY2021 has either been in lockdown or trading 
under restrictions, the impact on the Group and results reported has been 
significant. As such, the key focus of the business has been on securing 
the near term through renegotiation of our banking covenants and a 
number of liquidity actions (detailed in the CEO and CFO Statements), with 
net debt and liquidity forming the key financial metrics during FY2021.    

Despite the challenges, we remain committed to our business model and believe our core brands, 
critical infrastructure and relative position of strength in the market leaves C&C well positioned as the 
hospitality sector reopens. As such we view that the Key Performance Indicators (“KPIs”) reported 
in FY2020 will become the focus for the Board as trading builds over FY2022 and FY2023, for 
completeness these have been included separately below as a comparative. 

Our priority remains the health and wellbeing of our stakeholders alongside continuing to deliver 
against our sustainability and social responsibility objectives. 

Strategic Priority

KPI

Definition (see also financial 
definitions on pages 236 and 237) Performance

FY2021 Focus

Net debt 

To ensure the 
appropriate 
level of financial 
gearing 

To ensure the 
appropriate level 
of liquidity  

Liquidity 

Net debt (net debt 
comprises borrowings 
(net of issue costs) less 
cash and excluding 
lease liabilities) as part of 
renegotiated covenants

Liquidity (liquidity 
comprises cash on hand 
and headroom available 
in the Group’s revolving 
credit facility) as part 
of our renegotiated 
covenants

Tonnes of CO2 emissions

Reduction 
in CO2 
emissions

To achieve 
the highest 
standards of 
environmental 
management

Waste 
recycling

Tonnes of waste sent to 
landfill

To ensure safe 
and healthy 
working 
conditions

Workplace 
safety 
accident 
rate

The number of injuries 
that resulted in lost-
work days, per 100,000 
hours working time in 
production facilities

Comparative KPIs against those reported in FY2020. 

FY19

FY20

FY21

FY19

FY20

FY21

FY19

FY20

FY21

FY19

FY20

FY21

FY19

FY20

FY21

€301.6m

€233.6m

€362.3m

€322.9m

€335.3m

€314.6m

Links to other 
Disclosures

Group CFO 
Review

page 43

Group CFO 
Review

page 43

38,092t(i),(ii)

32,729t(i),(ii)

26,865t(ii)

To achieve best 
practice across the 
Group, including 
acquired businesses

Responsibility 
Report

page 50

0t

0t

0t

1.02

0.52

0.54

To achieve best 
practice across the 
Group, including 
acquired businesses

Responsibility 
Report

page 50

To achieve best 
practice across the 
Group, including 
acquired businesses

Responsibility 
Report

page 50

C&C Group plc Annual Report 202131

Strategic Priority

KPI

Definition (see also financial 
definitions on pages 236 and 237)

Performance

To enhance 
earnings growth

Operating 
(loss)/profit

Operating (loss)/profit 
(before exceptional items)

To enhance 
earnings growth

Operating 
Margin

Adjusted 
diluted (loss)/ 
earnings per 
share

Basic (loss)/ 
earnings per 
share 

To generate 
strong cash 
flows

Free Cash 
Flow

Operating (loss)/profit 
(before exceptional items), 
as a percentage of net 
revenue

Attributable (loss)/ earnings 
before exceptional items 
divided by the average 
number of shares in issue 
as adjusted for the dilutive 
impact of equity share 
awards

Attributable (loss)/ earnings 
divided by the average 
number of shares in issue 
as adjusted for the dilutive 
impact of equity share 
awards

Free Cash Flow is a 
non- GAAP measure that 
comprises cash flow from 
operating activities net of 
capital investment cash 
outflows which form part of 
investing activities(before 
exceptional items)

To ensure the 
appropriate 
level of financial 
gearing and 
profits to service 
debt

To deliver 
sustainable 
shareholder 
returns

Free Cash 
Flow 
Conversion 
Ratio

The conversion ratio is the 
ratio of free cash flow as 
a percentage of EBITDA 
(before exceptional items)

Net debt: 
EBITDA 

The ratio of net debt (net 
debt comprises borrowings 
(net of issue costs) less 
cash less IFRS 16 Leases) 
to Adjusted EBITDA 
(excluding IFRS 16 Leases)

Progressive 
dividend/
return to 
shareholders

Total dividend per share 
paid and proposed in 
respect of the financial year 
in question

Dividend 
Payout Ratio

Dividend cover is Dividend/
Adjusted diluted EPS

FY19

FY20

FY21

FY19

FY20

FY21

FY19

FY20

FY21

FY19

FY20

FY21

FY19

FY20

FY21

FY19

FY20

FY21

FY19

FY20

FY21

FY19

FY20

FY21

FY19

FY20

FY21

€104.5m

€120.8m

(€59.6m)*

FY2020 Focus

To seek continuing 
growth, through 
revenue enhancement, 
acquisition synergies 
and cost control

Links to other 
Disclosures

Group CFO 
Review

page 43

6.6%

7.0%

(8.1%)*

26.6c

29.6c

(22.9c)*

23.4c

2.9c**

(33.8c)*

To achieve adjusted 
diluted EPS growth in 
real terms

Group CFO 
Review

page 43

To achieve EPS growth 
in real terms

Group CFO 
Review

page 43

€96.9m

€155.1m

(€91.2m)*

To generate improved 
operating cash flows

Group CFO 
Review

page 43

80.8%

101.0%

NM

2.51x

1.77x

NM

15.31c

5.5c

-*

57.6%

18.6%

-*

Move towards medium 
term target of 2.0 times 
Net Debt/EBITDA 
(excluding IFRS 16 
leases)

Group CFO 
Review page 

Page 43

The Group will 
continue to seek to 
enhance shareholder 
returns

*   COVID-19 is having a material impact on current year KPIs.
**  Basic earnings per share was impacted by exceptional items in the prior financial year. 

Reference - Strategic Report - Key Performance Indicators
(i)  FY19 and FY20 figures have been restated to include emissions for the wider C&C, previously only core C&C (pre Matthew Clark and Bibendum acquisition) was disclosed to 

allow year-on-year comparison.  

(ii)  Market based scope 1 and 2 emissions as stated in annual Carbon Disclosure Project return.

Corporate GovernanceBusiness & StrategyFinancial Statements32

Strategic Report - Management of Risks and Uncertainties

The Board has overall responsibility for 
the Group’s system of internal control, 
for reviewing its effectiveness and for 
confirming that there is a process for 
identifying, evaluating and managing the 
principal risks affecting the achievement 
of the Group’s strategic objectives. This 
system of internal control can only provide 
reasonable and not absolute, assurance 
against material misstatement or loss.

The Group has established a risk 
management process to ensure effective 
and timely identification, reporting and 
management of risk events that could 
materially impact upon the achievement of 
the Group’s strategic objectives and financial 
targets. This involves the Board considering 
the following:
•  the nature and extent of the principal risks 

facing the Group;

•  the likelihood of these risks occurring;
•  the impact on the Group should these 

risks occur; and

•  the actions being taken to manage these 

risks to the desired level.

The Audit Committee oversees the 
effectiveness of the risk management 
procedures in place and the steps being 
taken to mitigate the Group’s risks. 

A process for identifying, evaluating 
and managing significant risks faced by 
the Group, in accordance with the UK 
Corporate Governance Code 2018 and 
the FRC Guidance on Risk Management, 
Internal Control and Related Financial and 
Business Reporting, has been in place for 
the entire period and up to the date the 
financial statements were approved. These 
risks are reviewed by the Audit Committee 
and the Board, who will also consider any 
emerging risks for inclusion in the Group 
Risk Register.

The risks facing the Group are reviewed 
regularly by the Audit Committee with the 
executive management team. Specific 
annual reviews of the risks and fundamental 

controls of each business unit are 
undertaken on an ongoing basis, the results 
and recommendations of which are reported 
to and analysed by the Audit Committee 
with a programme for action agreed by the 
business units.

•  the review of any internal control 

weaknesses highlighted by the external 
auditor, the Group Chief Financial 
Officer, Head of Internal Audit, Company 
Secretary and Group General Counsel 
and the Audit Committee; and

Internal Controls and Risk 
Management

The key features of the Group’s system 
of internal control and risk management 
include:
•  review, discussion and approval of the 

Group’s strategy by the Board;

•  clearly defined organisation structures 

and authority limits for the operational and 
financial management of the Group and 
its businesses;

•  corporate policies for financial reporting, 
treasury and financial risk management, 
information technology and security, 
project appraisal and corporate 
governance;

•  review and approval by the Board of 
annual budgets for all business units, 
identifying key risks and opportunities;

•  monitoring of performance against 

budgets on a weekly basis and reporting 
thereon to the Board on a periodic basis;
•  an internal audit function which reviews 

key business processes and controls; and

•  review by senior management and the 

Audit Committee of internal audit findings, 
recommendations and follow up actions.

The preparation and issue of financial 
reports, including consolidated annual 
financial statements is managed by the 
Group Finance function with oversight from 
the Audit Committee. The key features of 
the Group’s internal control procedures with 
regard to the preparation of consolidated 
financial statements are as follows:
•  the review of each operating division’s 
period end reporting package by the 
Group Finance function; 

•  the challenge and review of the financial 

results of each operating division with the 
management of that division by the Group 
Chief Financial Officer; 

•  the follow up of any critical weaknesses to 
ensure issues highlighted are addressed. 

The Directors confirm that, in addition to 
the monitoring carried out by the Audit 
Committee under its terms of reference, 
they have reviewed the effectiveness of 
the Group’s risk management and internal 
control systems up to and including the 
date of approval of the financial statements. 
This review had regard to all material 
controls, including financial, operational and 
compliance controls that could affect the 
Group’s business. The Directors considered 
the outcome of this review and found the 
systems satisfactory.

Principal Risks and Uncertainties

During the year, the Audit Committee and 
the Board carried out a robust assessment 
of the principal risks facing the Group, 
including those that would threaten its 
business model, future performance, 
solvency or liquidity. The principal risks and 
uncertainties set out on pages 34 to 40 
represent the principal uncertainties that 
the Board believes may impact the Group’s 
ability to effectively deliver its strategy and 
future performance. The register of risks 
includes the impact of COVID-19 which 
is addressed in greater detail on page 
34. The list does not include all risks that 
the Group faces and it does not list the 
risks in any order of priority. The actions 
taken to mitigate the risks cannot provide 
assurance that other risks will not materialise 
and adversely affect the operating results 
and financial position of the Group. These 
principal risks are incorporated into the 
modelling activity performed to assess the 
ability of the Group to continue in operation 
and meet its liabilities as they fall due for 
the purposes of the Viability Statement on 
pages 41 to 42.

C&C Group plc Annual Report 202133

COVID-19

Principal Risk Matrix

Prior to the start of FY2021 on 1 March 
2020, COVID-19 began to have an 
impact on global economies and on 
businesses generally. This impact has 
increased significantly since then. Similar 
to businesses across many sectors and 
specifically the drinks industry, government 
imposed restrictions, while necessary to 
slow the spread of COVID-19, have had a 
significant impact on many of the Group’s 
outcomes, principally the on-trade, as well 
as the Group’s employees, many of whom 
have been furloughed. Our primary concern 
is for the welfare of our people, their families 
and the communities in which we operate. 
To that end, we have followed the advice 
from the respective governments at all times 
and will continue to do so to protect our 
people and our operations.

The Audit Committee and the Board have 
assessed the potential impact of COVID-19 
on the business and worked closely with 
the executive team to put in place measures 
to protect the business and its prospects, 
in the best interests of all stakeholders. 
The Board continues to closely monitor the 
impact of, and developments in respect of, 
COVID-19 and the guidance of governments 
and health authorities; and is overseeing 
all business continuity actions being 
undertaken by the Group’s management 
team.

As the pandemic continues into FY2022, 
it drives increasing risk trends which are 
detailed below. 

One principal risk category was split into 
two standalone principal risks – Information 
Technology; and Cyber Security and Data 
Protection – reflecting the increase in online 
trade and increased frequency of cyber-
attacks in the sector.

h
g
H

i

t
c
a
p
m

I

w
o
L

Low

1

15

7

5

12

3

11

8

14

9

2

10

4

6

13

Likelihood

High

Risks
1.  COVID-19
2.   Regulatory / Social Attitude Changes to Alcohol
3.   Economic & Political
4.   Sustainability & Climate Change
5.   Change in Customer Dynamics &Group Performance
6.   People & Culture
7.   Health & Safety
8.   Product Quality & Safety
9.   Supply Chain Operations & Costs
10.   Information Technology
11.   Cyber Security & Data Protection
12.   Business Growth, Integration and Change Management
13.   Compliance with Laws &Regulations
14.   Brand & Reputation
15.   Financial & Credit

Corporate GovernanceBusiness & StrategyFinancial Statements34

Strategic Report - Management of Risks and Uncertainties
(continued)

Risk Movement

  New

  No change

  Increasing

  Decreased

Risk & Uncertainties

Impact

COVID-19

The Group is exposed both to the 
immediate impact of the COVID-19 
pandemic and the uncertainty created 
by the continuing measures taken by 
governments to minimise the spread and 
mitigate the impact of coronavirus on 
society. 

The Group’s business units have been 
significantly disrupted by the Irish and UK 
governments passing legislation to close 
pubs, bars, restaurants and clubs, there is a 
significant risk to our on-trade business and 
the overall viability of the hospitality industry.

Operations may be impacted as staff self-
isolate if they or anyone within their homes 
develop symptoms. In addition, employees 
may be required to be temporarily or 
permanently furloughed during the period.

Where there is a COVID-19 impact on the 
other principal risks contained within this 
table, we have provided an explanation of 
what the impact is and the mitigations.

Mitigation

Risk  
Trend

The Group acted quickly to respond to the emergence of the COVID-19 virus to 
protect the health and wellbeing of employees and the interests of all stakeholders; 
and ensure, as a minimum, it is in compliance with local government and health 
authority guidelines. 

The Group has implemented its business continuity planning and restricted all 
unnecessary access to its operations in line with government and health service 
guidelines and consistent with industry best-practice. All travel has been suspended 
unless business critical, gatherings (such as customer tastings) are suspended and 
visitors are no longer allowed on site. Staff are also not allowed to move between 
production facilities to minimise exposure risk.

The Group is ensuring that all employees who can work from home are doing so 
safely. The Group is also offering support to employees who have children in school 
and has put in place additional measures to aid personal wellbeing.

The Group has strengthened its financial position through renegotiating the timing of 
term loan repayment, securing covenant waivers from lenders and diversifying our 
sources of funding through the successful issue of approximately €140 million of US 
private placement notes.

In May 2021, the Group announced an equity raise to strengthen the balance sheet 
and reduce leverage to deal with the challenging environment and ensure the Group 
remains resilient in the event of further negative developments in the pandemic.

The Group has suspended all unnecessary capital expenditure, reduced marketing 
spend, reduced other operating costs and implemented a range of working capital 
controls to protect liquidity including furloughing all non-essential employees.

The Group has put in place measures to help affected customers including in the 
course of the pandemic, a three month holiday on capital and interest repayments 
to loan customers, full credit or ‘new for old’ on un-broached kegs, together with a 
dedicated helpline to offer advice and guidance around government support initiatives 
that have been introduced and how to access them, as well as assistance and advice 
in relation to hygiene measures.

The Group will continue to monitor guidance from governments and health authorities 
and implement measures in line with best practice.

C&C Group plc Annual Report 202135

Risk  
Trend

Impact

Mitigation

Regulatory and Social Attitude Changes to Alcohol

The Group may be adversely affected by 
changes in government regulations affecting 
alcohol pricing (including duty), sponsorship 
or advertising.

The Group and business units continue to engage with trade bodies to ensure any 
proposed changes to legislation and restrictions are appropriate within the industry.

The Group is actively involved in BBPA and also complies with all Portman Group 
guidance.

Within the context of supporting responsible drinking initiatives, the Group supports 
the work of its trade associations to present the industry’s case to government.

The Group has developed low, and zero, alcohol options for brands in order to 
address legislation and possible duty increases as well as appeal to those consumers 
looking for a healthier choice.

The Board and management will continue to consider the impact on the Group’s 
businesses, monitor developments and engage with the UK, Irish and Scottish 
governments to help ensure a manageable outcome for our businesses. 

The Group took a number of immediate measures to respond to the impact of the 
emergence of COVID-19, some of which continue to be in operation to mitigate its 
ongoing impact.

Group businesses are active members in respected industry trade bodies including 
being a steering committee member of the all-party UK Parliamentary Beer Group. 

On an ongoing basis, the Group seeks, where appropriate, to mitigate currency risk 
through hedging and structured financial contracts and take appropriate action to help 
mitigate the consequences of any decline in demand within its markets.

We have implemented action plans to protect the profitability and liquidity of the Group 
and mitigate a significant proportion of our cost base. We continue to review our cost 
base for additional savings.

We remain vigilant to changes in local jurisdictions and retain the flexibility to take 
appropriate mitigating action as necessary.

Economic and Political

Our business, financial results and 
operations may be adversely affected 
by economic or political instability and/
or uncertainty, in particular relating to the 
impact of the COVID-19 pandemic.

The Group may also be impacted by the 
UK’s exit from the European Union. 

The Group’s performance is also impacted 
by potential recessions, inflation, exchange 
rates, taxation rates and social unrest.

The full extent of the financial impacts of 
COVID-19 on economies is as yet unknown.

The stress placed on political systems to 
combat the social and economic impacts of 
COVID-19 may result in increased political 
instability in some countries.

Corporate GovernanceBusiness & StrategyFinancial Statements36

Strategic Report - Management of Risks and Uncertainties
(continued)

Risk Movement

  New

  No change

  Increasing

  Decreased

Impact

Mitigation

Risk  
Trend

Sustainability and Climate Change

Failure to implement policies and meet 
required sustainability and ethical standards 
and social perceptions could significantly 
impact C&C’s reputation as well as 
potentially impact future growth. 

The Group seeks to operate as efficiently and sustainably as possible. There are 
objectives in place to continually reduce emissions in line with the Paris Agreement.

The Group is seeking to continually reduce waste levels and also the use of single 
use plastics. The Group continues to be proactive in conserving water usage and 
minimising energy usage.

Both Clonmel and Wellpark sites continue to be ISO 14001 accredited for an effective 
environmental management system. 

The Group ensures strong overall corporate social responsibility of suppliers is 
reviewed and assessed both on an ongoing basis and as part of new tenders to ensure 
sustainability and ethical practices are a fundamental part of the supply chain.

Customer and Consumer Dynamics and Group Performance 

Consumer preference may change, new 
competing brands may be launched and 
competitors may increase their marketing 
or change their pricing policies. Failure to 
respond to competition and/or changes 
in customer preferences could have an 
adverse impact on sales, profits and cash 
flow within the Group.

COVID-19 may have an impact on the 
viability of a certain cohort of the Group’s 
customers and on underlying consumer 
behaviour and preferences.

Through diversification, innovation and strategic partnerships, we are developing our 
product portfolio to enhance our offering of niche and premium products to satisfy 
changing consumer requirements including the production of low and non-alcoholic 
variants of our brands.

The Group has a programme of brand investment, innovation and product 
diversification to maintain and enhance the relevance of its products in the market.

The Group also operates a brand‐led model in our core geographies with a 
comprehensive range to meet consumer needs.

In order to specifically assist customers manage the impact of COVID-19, the Group 
has given a ‘holiday’ on capital and interest repayments to loan customers, full credit 
or ‘new for old’ on un-broached kegs, together with a dedicated helpline to offer 
advice and guidance around government support initiatives that have been introduced 
and how to access them as well and assistance and advice in relation to hygiene 
measures.

People and Culture

The Group’s performance is dependent 
on the skills and experience of its high-
performing colleagues throughout the 
business, which could be affected by their 
loss or the inability to recruit or retain them.

The Group seeks to mitigate this risk through appropriate training, remuneration 
policies and succession planning.

The Group also seeks to ensure good employee relations through engagement and 
dialogue.

Failure to continue to evolve our culture, 
diversity and inclusion could impact our 
reputation and delivery of our strategy. 

In respect of the impact of COVID-19 on employees, the Group has implemented an 
extensive range of measures to provide the safest working environment possible for 
our people.

The closure of the on-trade and substantial 
parts of the business during the year has 
had a significant impact on the Company’s 
workforce.

These measures include reducing all unnecessary access to the Group’s operating 
facilities and ensuring that all employees who can work from home are doing so. The 
Group is also offering support to employees who have children in school and has put 
in place additional measures to aid personal wellbeing.

The Group employed a number of measures to retain as many members of the 
workforce as possible including through the use of government furlough schemes.

C&C Group plc Annual Report 2021 
37

Risk  
Trend

Impact

Health and Safety

Mitigation

A health and safety related incident could 
result in serious injury to the Group’s 
employees, contractors, customers and 
visitors, which could adversely affect 
our operations and result in reputational 
damage, criminal prosecution, civil litigation 
and damage to the reputation of the Group 
and its brands.

The continuing COVID-19 pandemic 
presents a specific risk to the health 
and welfare of the Group’s employees, 
as measures required to be adopted by 
societies and businesses to help prevent 
the spread of the virus adversely effect our 
employees.

Product Quality and Safety

The quality and safety of our products is 
of critical importance and any failure in this 
regard could result in a recall of the Group’s 
products, damage to brand image and civil 
or criminal liability.

The COVID-19 virus continues to present 
additional risk to the safe production of the 
Group’s products. 

The Group has a Health, Safety and Environmental (‘HSE’) team who are responsible 
for ensuring that the Group complies with all health, safety and environmental y laws 
and regulations with ongoing monitoring, reporting and training.

The Group has established protocols and procedures for incident management and 
product recall and mitigates the financial impact by appropriate insurance cover.

The Group has specific business continuity plans and a range of measures to 
protect the business and the health and wellbeing of employees including strict 
safety, hygiene and two metre social distancing measures. The safety and wellbeing 
of our employees has been, and continues to be, our overriding priority. Executive 
Management are monitoring events closely with regular Board oversight evaluating the 
impact and designing appropriate response strategies.

The Group has implemented quality control and technical guidelines which are 
adhered to across all sites. Group Technical continually monitor quality standards and 
compliance with technical guidelines. 

The Group also has quality agreements with all raw material suppliers, setting out 
our minimum acceptable standards. Any supplies which do not meet the defined 
standards are rejected and returned.

The Group has enacted specific business continuity plans and a range of measures 
to protect the business in line with the advice of governments and local health 
authorities; and ensure the safe production and distribution of the Group’s products.

Supply Chain Operations and Costs

Circumstances such as the prolonged 
loss of a production or storage facility, 
disruptions to its supply chains or critical 
IT systems and reduced supply of raw 
materials may interrupt the supply of the 
Group’s products, adversely impacting 
results and reputation.

The Group seeks to mitigate the operational impact of such an event through business 
continuity plans, which are tested regularly to ensure that interruptions to the business 
are prevented or minimised and that data is protected from unauthorised access, 
contingency planning, including involving the utilisation of third party sites and the 
adoption of fire safety standards and disaster recovery protocols. The Group seeks to 
mitigate the financial impact of such an event through business interruption and other 
insurance covers.

COVID-19 also poses the risk of an 
interruption to the supply of raw materials 
or to the effective operation of the Group’s 
manufacturing facilities.

Also, there is a risk of increased input costs 
due to poor harvests and price of inputs. 

The Group has enacted specific business continuity plans including a range of 
measures to protect the integrity of production and distribution facilities and increased 
packaging capacity to meet increased take home demand. To date we have 
maintained strong levels of service into our customer base. We have taken action 
to ensure our facilities are staffed sufficiently, that our production plans optimise the 
capacity available at each of our sites and that we prioritise the SKUs that current 
consumer demand requires. The Group is also working closely with its suppliers to 
protect the integrity and consistency of supply of raw materials.

The Group seeks to minimise input risks through long‐term or fixed price supply 
agreements. The Group does not seek to hedge its exposure to commodity prices by 
entering into derivative financial instruments.

Corporate GovernanceBusiness & StrategyFinancial Statements38

Strategic Report - Management of Risks and Uncertainties
(continued)

Risk Movement

  New

  No change

  Increasing

  Decreased

Impact

Mitigation

Risk  
Trend

Information Technology

The Group relies on IT systems and 
supporting infrastructure to manufacture 
and trade effectively. Any significant 
disruption or failure of key systems could 
result in business disruption and revenue 
loss, accident or misappropriation of 
confidential information. 

Failure to properly manage existing systems, 
or the implementation of new IT systems 
may result in increased costs and/or lost 
revenue, and reputational damage.

The Group has continued to focus on modern cloud-based assets which are naturally 
more resilient to failure. 

Business and IT continuity has been maintained during the coronavirus pandemic 
by updating operating models to ensure the safety of our workforce and customers. 
Nevertheless, the risk of disruption or failure of critical IT infrastructure, as well as 
process failure remains a significant risk.

Cyber and Information Security and Data Protection

The Group’s IT security controls including gateway firewalls, intrusion prevention 
systems, security incident monitoring and virus scanning have, where appropriate, 
been reviewed, tested and updated during the year. Regular communications are 
sent out to colleagues containing advice on IT security particularly in relation to home 
working and phishing emails. 

The Group’s approach is one of ongoing enhancement of controls as threats evolve 
with the target being to align controls, and in particular to implement any new services 
or changes to the environment. 

The Group also has a suite of information security policies in place including data 
protection (GDPR) and electronic information and communications. 
The Group has enacted specific business continuity plans including co-ordination 
with key third party IT suppliers and consideration of keyman risk for the Group’s IT 
personnel. 

We have implemented configuration changes to block phishing emails, increased 
awareness campaigns to help our people identify these types of attacks, and 
increased frequency of penetration testing.

The recent incident affecting Matthew Clark and Bibendum IT systems has 
emphasised the need for continued focus on information security. The Group has 
commenced a detailed review of its information security and cyber preparedness 
policies and processes.

Failure of our IT infrastructure or key IT 
systems may result in loss of information, 
inability to operate effectively, financial or 
regulatory penalties, loss of financial control 
and negatively impact our reputation. 
Failure to comply with legal or regulatory 
requirements relating to data security 
(including cybersecurity) or data privacy in 
the course of our business activities, may 
result in reputational damage, fines or other 
adverse consequences, including criminal 
penalties and consequential litigation, 
adverse impact on our financial results or 
unfavourable effects on our ability to do 
business.

COVID-19 also poses specific IT risks 
including the potential for key personnel to 
contract the virus, the Group’s IT support 
services being unable to discharge their 
obligations due to the impact of the virus 
on their own operations or an increase in 
the number of malicious emails sent to 
colleagues working from home. 

The risk level continues to rise as more 
employees work from home and this has 
led to an increase in the risk of malware and 
phishing attacks across all organisations.

C&C Group plc Annual Report 202139

Risk  
Trend

Impact

Mitigation

Business Growth, Integration and Change Management

Significant projects and acquisitions have formal leadership and project management 
teams to deliver integration. 

Regular Group communications ensure effective information, engagement and 
feedback flow to support cultural change. 

The Executive Management team oversees change management and integration risks 
through regular meetings.

As the Group reacts to the effects of 
the COVID-19 pandemic, it is necessary 
to adjust to change and assimilate new 
business models. The breadth and pace 
of change can present strategic and 
operational challenges.

Business integration and change that 
are not managed effectively could result 
in unrealised synergies, poor project 
governance, poor project delivery, increased 
staff turnover, erosion of value and failure to 
deliver growth.

Compliance with Laws and Regulations

The Group has in place permanent legal and compliance functions that ensure 
the Group is aware of all new regulations and legislation, providing updated 
documentation, training and communication across the Group.

The Group has a code of conduct, which is approved by the Board and supported 
by a wide range of policies, including modern slavery, anti-bribery and corruption and 
diversity. 

The Group maintains appropriate internal controls and procedures to guard against 
economic crime and imposes appropriate monitoring and controls on subsidiary 
management.

As part of our ongoing process of continuous improvement, we have expanded our 
web-based learning platform to provide increased engagement on key regulatory 
and compliance topics for our employees and to communicate our standards and 
expectations clearly. Internal Audit regularly reviews internal controls and analyses 
financial transactions to mitigate the risk of error or fraud.

The Group operates in an environment 
governed by strict and extensive regulations 
to ensure the safety and protection of 
customers, shareholders, employees 
and other stakeholders. These laws and 
regulations include hygiene, health and 
safety, the rules of the London Stock 
Exchange and competition law. Changing 
laws and regulation may impact our ability 
to market or sell certain products or could 
cause the Group to incur additional costs 
or liabilities that could adversely affect its 
business. Moreover, breach of our internal 
global policies and standards could result in 
severe damage to our corporate reputation 
and/or significant financial penalty.

Companies face increased risk of fraud and 
corruption, both internally and externally, 
due to financial pressures and changes 
to ways of working as a consequence of 
COVID-19.

Corporate GovernanceBusiness & StrategyFinancial Statements40

Strategic Report - Management of Risks and Uncertainties
(continued)

Risk Movement

  New

  No change

  Increasing

  Decreased

Impact

Mitigation

Risk  
Trend

Brand and Reputation

The Group faces considerable risk if we are 
unable to uphold high levels of consumer 
awareness, retain, attract key associates 
and sponsorships for our brands and 
inadequate marketing investment to support 
our brands. 

Maintaining and enhancing brand image 
and reputation through the creation 
of strong brand identities is crucial for 
sustaining and driving revenue and profit 
growth. 

The closure of on-trade outlets and a 
reduction in the Group’s marketing and 
brand advertising due to COVID-19 may 
impact the Group’s brand health scores. 

Financial and Credit 

The Group is subject to a number of 
financial and credit risks such as adverse 
exchange and interest rate fluctuations, 
availability of supplier credit, credit 
management of customers and possible 
increase to pension funds deficits and cash 
contributions. 

COVID-19 may have a further impact on 
the Group’s liquidity, due to lower on-trade 
revenues; customers’ ability to honour 
their obligations, and the Group’s ability to 
access supplier credit.

Non-conformities of accounting and 
financial controls could impair the 
accuracy of the data used for internal 
reporting, decision-making and external 
communication.

To mitigate this risk, C&C has defined values and goals for all our brands. These form 
the foundation of our product and brand communication strategies. 

Central to all our brand image initiatives is ensuring clear and consistent messaging to 
our targeted consumer audience.

Executive Management, Group Legal and internal/external PR consultants work 
together to ensure that all sponsorship and affiliations are appropriate and protect the 
position of our brands.

The Group is monitoring the impact of the rapidly changing trading environment on the 
Group’s brands and will make necessary investment decisions to protect the Group’s 
brand health scores and reputation.

The Group seeks to mitigate currency risks, where appropriate, through hedging and 
structured financial contracts to hedge a portion of its foreign currency transaction 
exposure. It has not entered into structured financial contracts to hedge its translation 
exposure on its foreign acquisitions.

In relation to pensions, continuous monitoring, taking professional advice on 
the optimisation of asset returns within agreed acceptable risk tolerances and 
implementing liability‐management initiatives.

A range of credit management controls are in place which are regularly monitored by 
management to minimise the risk and exposure.

The Group is working with all customers and suppliers to minimise the adverse impact 
of COVID-19 on the business.

Contracts may be renegotiated. We continue to focus on retention and new sales 
opportunities as customers move to more resilient and “best in class” operations.

A range of key internal financial controls, such as segregation of duties, authorisations 
and detailed reviews are in place with regular monitoring by management to ensure 
the accuracy of the data for reporting purposes.

C&C Group plc Annual Report 202141

Assessment of the Group’s 
Prospects

Going Concern
After making enquiries, the Directors have 
a reasonable expectation that the Group 
has adequate resources to continue in 
operational existence for at least twelve 
months from the date of this report. That 
expectation factors in the current and 
expected impact of COVID-19 on the 
financial performance and cash flows 
of the Group. Please refer to the “Going 
Concern” section of the Audit Committee 
Report on pages 87 to 88 of this Annual 
Report for further detail. The going concern 
assessment indicated that even in a 
reasonable worst case scenario the Group, 
absent the impact of the potential rights 
issue, has sufficient access to liquidity to 
operate over this assessment period and 
to satisfy the Group’s minimum liquidity 
and gross debt covenant requirements. 
Accordingly, we continue to adopt the going 
concern basis in preparing the Group’s and 
Company’s financial statements. 

Viability Statement
As set out in Provision 31 of the UK 
Corporate Governance Code, the Directors 
have assessed the prospects of the Group 
and its ability to meet its liabilities as they fall 
due over the medium-term. Specifically, the 
Directors have assessed the viability of the 
business over a two-year period to February 
2023. The assessment period has been 
adjusted to reflect the unique aspects of 
on-trade reopening within the Group’s core 
markets in England, Scotland and Ireland 
over the coming months and to align with 
the working capital statement prepared in 
contemplation of the proposed rights issue. 
The Directors intend to return to a three-year 
assessment period next year. In conducting 
the assessment the Directors have taken 
account of the Group’s current position and 
prospects, the Group’s strategy, the Board’s 
risk appetite and the Group’s Principal Risks 
and Uncertainties as set out above and how 
these are identified, managed and mitigated. 
Based on this assessment, which includes 

a robust assessment of the potential impact 
that these risks would have on the Group’s 
business model, future performance, 
solvency and liquidity, the Directors have a 
reasonable expectation that the Group will 
be able to continue in operation and meet its 
liabilities as they fall due over the two-year 
period to February 2023 . 

•  Furthermore, beyond this period, 

performance is impacted by global 
macroeconomic and other considerations, 
which become increasingly difficult to 
predict, a good example of which is 
the impact of the current COVID-19 
pandemic.

Group’s strategic planning process
The Board considers annually a strategic 
plan. Current year business performance 
is reforecast during the year and a more 
detailed budget is prepared for the following 
year. The most recent financial plan was 
approved by the Board in March 2021 and 
subsequently updated in April 2021 in the 
light of the recent partial re-openings of 
hospitality in UK nations. The Directors 
acknowledge the heightened uncertainty 
of the Group’s strategic plans in the 
current environment and as a result have 
considered a range of different scenarios. 
The plan is reviewed and approved by the 
Board, with involvement from the Group 
CEO, Group CFO and the management 
team. Part of the Board’s role is to consider 
the appropriateness of key assumptions, 
considering the external environment, 
business strategy and model including the 
impact of COVID-19.

Period of Assessment
The Directors have determined that the 
two year period to February 2023 is an 
appropriate period over which to provide 
its viability statement. This period has been 
considered for the following reasons:
•  The business model can be evolved for 
significant changes in market structure 
or government policy over the two year 
period;

•  Two years is the reporting period 

applicable to the launch of the rights issue 
announced on 26 May 2021;

•  For major investment projects two 

years is considered by the Board to 
be a reasonable time horizon for an 
assessment of the outcome; and

Viability Assessment and COVID-19
In assessing the impact of COVID-19 
pandemic the Directors considered a base 
case scenario and a reasonable worst 
case scenario, both of which exclude any 
upside from the potential rights issue. 
Key metrics such as cash flow, including 
working capital and the restoration of 
working capital improvements following 
the expected outflows in FY2022, interest 
cover, liquidity, covenant compliance and 
headroom in covenants, were subject to 
sensitivity testing by flexing a number of the 
key financial assumptions in order to assess 
the impact of the Group’s Principal Risks 
and Uncertainties, particularly in respect of 
the extent and timing of the recovery in the 
on-trade business from the impact of the 
COVID-19 pandemic. 

The Group’s scenarios assume:
•  The base case projection assumes on-

trade recovery in England and Scotland 
continuing from April and May 2021 
respectively, Ireland’s on-trade recovery 
commencing from June 2021,

•  The pace of recovery is assumed to be 
similar across each territory once on-
trade restrictions are eased, with gradual 
improvement to volumes,

•  The reasonable worst case projection 

assumes the same timeline for re-opening 
of the on-trade as the base case; however 
volumes are projected to hold flat at 
modest levels for the remainder of the 
summer as many on-trade restrictions 
are assumed to remain in place over that 
period and then build more gradually from 
that point,

•  The reasonable worst case projection 

contains linked working capital 
assumptions reflecting a more challenged 
supplier credit environment,

Corporate GovernanceBusiness & StrategyFinancial Statements42

Strategic Report - Management of Risks and Uncertainties
(continued)

•  An assumption that after an extended 
lock-down, the on-trade reopens with 
volumes that do not recover above 90% 
in the base case scenario and 80% in the 
reasonable worse case scenario of the 
comparable FY2020 period for the rest of 
the two year period.

The base case and reasonable worst 
case scenarios also consider:
•  Taking action in addressing its fixed cost 
base with a cost reduction programme 
expected to deliver annualised savings of 
€18 million. 

•  Accelerated the optimisation of the 

English and Scottish delivery networks 
which is scheduled to be completed in 
June 2021. This will consolidate volumes 
from three separate networks into two, 
bringing all of our final mile English 
distribution in house, driving ongoing 
efficiencies and in turn enhanced future 
margins.

•  Postponing non-committed capital 

expenditure; temporary management 
salary reductions and prioritising any 
discretionary spending. 

•  Renegotiating the timing of term 

loan repayment, securing covenant 
waivers from lenders and the issuing of 
approximately €140 million of US private 
placement notes. 

•  Implementing various working capital 
initiatives, including the negotiation 
of temporary extensions to supplier 
payments terms and agreeing deferrals 
with the UK and Irish tax authorities. 

•  Availing of government furlough schemes 
to support 2,000 colleagues’ jobs that 
were directly and adversely impacted 
by the pandemic and restrictions on 
the hospitality sector over the past 12 
months; and,

•  Pausing the payment of dividends. 

Based on the facts available at the time 
of reporting, the Directors believe the 
conclusions reached in the viability testing 
remain appropriate.

As the pandemic emerged, in order to 
strengthen the Group’s financial position at 
March 2020, the Group increased funding 
sources through issuing of approximately 
€140 million US private placement notes. 
As at 28 February 2021, the Group had 
total undrawn committed credit facilities of 
€206.9 million, and €107.7 million cash net 
of overdrafts.

In May 2021, the Group announced a 
rights issue raise to strengthen the balance 
sheet and reduce leverage to deal with 
the challenging environment and ensure 
the Group remains resilient in the event 
of further negative developments in the 
pandemic.

The Audit Committee reviews the output of 
the viability assessment in advance of final 
evaluation by the Board. Having reviewed 
the current performance, forecasts, debt 
servicing requirements, total facilities 
and risks, the Board has a reasonable 
expectation that the Group has adequate 
resources to continue in operation, meet its 
liabilities as they fall due and retain sufficient 
available cash across the assessment 
period.

The Board therefore has a reasonable 
expectation that the Group will remain viable 
over the period of assessment.

Strategic Report Approval

The Strategic Report, outlined on pages 
2 to 67, (including the assessment of 
the Group’s prospects as set out above) 
incorporates the Highlights, the Business 
Profile and Key Performance Indicators, 
the Chair’s Statement, the Group Chief 
Financial Officer’s report, the Sustainability 
Report and the Management of Risks and 
Uncertainties section of this document.

This report was approved by the Board of 
Directors on 26 May 2021.

Mark Chilton
Company Secretary

C&C Group plc Annual Report 202143

Patrick McMahon
Group Chief Financial 
Officer

Group Chief Financial Officer’s Review

Results For The Year

COVID-19 and related restrictions have had an unprecedented 
impact on the drinks and hospitality sector, impacting all of the 
Group’s stakeholders and it has had a material impact on our 
results for the year ended 28 February 2021. 

C&C is reporting net revenue of €736.9 million, 
operating loss(i) of €59.6 million, liquidity(ii) of €314.6 
million and net debt(iii) excluding IFRS 16 Leases, of 
€362.3 million. Net debt(iii) including IFRS 16 Leases 
was €441.9 million. The Group returned to profitability 
and underlying cash generation once trade restrictions 
were eased in July, August and September 2020. 
Our core brands performed strongly in FY2021, with 
Bulmers, Magners and Tennent’s each gaining market 
share(vii) in the off-trade channel.  

The Group’s performance in FY2021 has 
been profoundly impacted by COVID-19 
and the associated on-trade restrictions in 
our core markets. As a direct result, and on 
a constant currency basis(iv), net revenue 
for the Group of €736.9 million was down 
56.1%. 

Our core brands performed strongly in the 
off-trade channel with Bulmers, Magners 
and Tennent’s all gaining market share(vii) 
however, the impact of the lockdowns and 
restrictions in the on-trade resulted in the 
Group reporting an operating loss for the 
year of €59.6 million(i), down from a profit of 
€118.6 million in the prior year(i)(iv). The Group 
returned to profitability and underlying cash 
generation once trade restrictions were 
eased in July, August and September 2020.

Cash and liquidity have been a key focus 
for the Group throughout FY2021. In March 
2020, the Group announced the successful 
issue of approximately €140 million of US 
Private Placement notes (“USPP”). The 
unsecured notes have maturities of 10 and 
12 years and diversify the Group’s sources 
of debt finance. Post year end, the Group 
announced a rights issue, as outlined 

in further detail below, thus ensuring the 
business has the optimum capital structure 
and financing to emerge from COVID-19 in a 
position of strength to pursue its strategy. 

As a direct consequence of the impact of 
COVID-19, the Group successfully negotiated 
waivers on its debt covenants from its 
lending group for FY2021 and these have 
been extended  as outlined in detail below.

During the current financial year, the Group 
extended the repayment period of its term 
loan and implemented various working 
capital initiatives, including the negotiation of 
temporary extensions to suppliers, and UK 
and Irish tax authorities’ payments terms. 
Payment of dividends were paused and 
the Group availed of Government furlough 
schemes across the UK and Ireland to 
support 2,000 colleagues’ jobs that were 
directly and adversely impacted by the 
pandemic and restrictions on the hospitality 
sector. 

Post year end, the Group has also 
announced that the outcome of a cost 
reduction programme it had undertaken 
would deliver annualised savings of €18 
million against its pre COVID-19 cost base. 

Corporate GovernanceBusiness & StrategyFinancial Statements44

Group Chief Financial Officer’s Review
(continued)

Accounting Policies

Exceptional items 

As required by European Union (‘EU’) law, 
the Group’s financial statements have been 
prepared in accordance with International 
Financial Reporting Standards (IFRSs) 
as adopted by the EU, and as applied in 
accordance with the Companies Act 2014, 
applicable Irish law and the Listing Rules of 
the UK Listing Authority. Details of the basis 
of preparation and the accounting policies are 
outlined on pages 151 to 166. 

Finance Costs, Income Tax and 
Shareholder Returns

Net finance costs before exceptional items 
of €19.5 million were incurred in the financial 
year (FY2020: €19.8 million). The Group 
successfully negotiated financial covenant 
waivers as a consequence of the impact of 
COVID-19 with its lenders. Exceptional finance 
costs of €7.9 million were incurred directly 
associated with these waivers including 
waiver fees, increased margins payable and 
other professional fees associated with the 
covenant waivers. 

Income tax credit for the year was €14.4 million 
(FY2020: charge €12.3 million) excluding 
exceptional items and equity accounted 
investments’ tax credit/charge. The credit 
primarily arises due to the recognition of a 
deferred tax asset on the losses incurred by 
the Group in the financial year.  

Due to the emergence of COVID-19, no final 
dividend is being declared and no interim 
dividend was paid. In the current financial 
year, a payment of €0.4 million was made to 
recipients of dividend accruing share-based 
payment awards. A credit of €0.2 million was 
recognised in the Income Statement as a 
consequence of dividend accruing share-
based payment awards now deemed to be 
not capable of achieving their performance 
conditions, and hence both the share-based 
payment award and related dividend accrual 
were deemed to have lapsed. In the prior 
financial year, total dividends to ordinary 
shareholders amounted to €48.1 million, of 
which €29.7 million was paid in cash, €18.1 
million or 37.6% was settled by the issue of 
new shares and €0.3 million was accrued with 
respect to LTIP dividend entitlements.

Total exceptional items, before the impact of 
taxation, of €36.1 million were incurred in the 
current financial year.

COVID-19 
The Group has continued to account 
for the ongoing COVID-19 pandemic as 
an exceptional item and has incurred an 
exceptional charge of €4.6 million from 
operating activities at 28 February 2021 
in this regard. The Group reviewed the 
recoverability of its debtor book and 
advances to customers and booked a credit 
of €6.1 million with respect to its provision 
against trade debtors and a charge of 
€1.2 million with respect to its provision 
for advances to customers. The Group 
incurred exceptional charges of €5.8 million 
with respect to inventory, this related to 
inventory that became obsolete, all as a 
consequence of the COVID-19 restrictions. 
The Group incurred costs of €1.7 million with 
respect to a provision for lost kegs, €0.3 
million with respect to the write off of an IT 
intangible asset where the project will now 
not be completed, due to COVID-19 and a 
net credit of €0.6 million with respect to the 
release of a trade provision. Other costs of 
€2.3 million were incurred, which included 
site improvement costs, impairment of brand 
dispense equipment and an excess holiday 
accrual all directly linked to the pandemic. 

Restructuring costs
Restructuring costs of €8.1 million were 
incurred in the current financial year. These 
included severance costs of €6.8 million, 
of which €4.9 million was incurred with 
respect to the restructuring of the Group as 
a consequence of the COVID-19 pandemic 
and €1.9 million arose as a consequence 
of the optimisation of the delivery networks 
in England and Scotland. The Group also 
incurred additional costs of €2.0 million with 
respect to the optimisation of the delivery 
networks in England and Scotland which 
was offset by a credit of €0.7 million relating 
to the profit on disposal of a property as 
a direct consequence of the optimisation 
project.

Equity accounted investments’ 
exceptional items
The hospitality and pub industry in the United 
Kingdom have been significantly curtailed 
by lockdowns and trading restrictions 
since March 2020. The Group assessed 
the carrying value of its equity accounted 
investments at 28 February 2021, in light of 
the underutilisation of their pub assets as 
a direct consequence of such lockdowns, 
and recorded an impairment charge of €8.9 
million with respect to its carrying value of 
its investment in Admiral Taverns and €0.2 
million with respect to the carrying value of 
its investment in Drygate Brewing Company 
Limited.  

The Group also incurred €8.8 million with 
respect to its share of Admiral Taverns’ 
exceptional items. These included a charge 
of €7.0 million with respect to the Group’s 
share of the revaluation loss arising from the 
fair value exercise to value Admiral’s property 
assets at 28 February 2021. As a result of 
the same valuation exercise, a loss of €0.4 
million with respect to the Group’s share 
of the revaluation was recognised in Other 
Comprehensive Income. The Group also 
recognised €1.8 million with respect to its 
share of Admiral’s other exceptional items for 
the year, including €0.8 million with respect 
to a provision against trade debtors as a 
consequence of COVID-19, €0.5 million with 
respect to an Asbestos provision and €0.5 
million in relation to other charges directly 
attributable to COVID-19. 

Impairment of property, plant & equipment
Property (comprising freehold land & 
buildings) and plant & machinery are valued 
at fair value on the Consolidated Balance 
Sheet and reviewed for impairment on an 
annual basis. During the current financial year, 
as outlined in detail in note 11, the Group 
engaged external valuers to value the freehold 
land & buildings and plant & machinery at 
the Group’s Clonmel (Tipperary), Wellpark 
(Glasgow) and Portugal sites. Using the 
valuation methodologies, this resulted in a net 
revaluation loss of €1.2 million accounted for 
in the Consolidated Income Statement and a 
gain of €0.9 million accounted for within Other 
Comprehensive Income. 

C&C Group plc Annual Report 202145

Other 
Other exceptional costs of €2.2 million 
were incurred by the Group in the year with 
respect to provision against legal disputes. 

Profit on disposal
During the current financial year, as outlined 
in further detail in note 10, the Group 
disposed of its Tipperary Water Cooler 
business for an initial consideration of €7.4 
million, realising a profit of €5.8 million on 
disposal.

Exceptional finance charges
As outlined previously, during the current 
financial year, the Group successfully 
negotiated covenant waivers due to the 
impact of COVID-19 with its lenders. Costs 
of €7.9 million were incurred in the year 
directly associated with these waivers 
including waiver fees, increased margins 
payable and other professional fees 
associated with covenant waivers.

Balance Sheet Strength and Debt 
Management 
Balance sheet strength provides the 
Group with the financial flexibility to pursue 
its strategic objectives. It is our policy to 
ensure that a medium/long-term debt 
funding structure is in place to provide us 
with the financial capacity to promote the 
future development of the business and to 
achieve its strategic objectives. To ensure 
the business is equipped with the optimum 
capital structure and financing to emerge 
from the COVID-19 pandemic in a position of 
strength, we announced on 26 May 2021 a 
rights issue as outlined in more detail below.

The Group manages its borrowing 
requirements by entering into committed 
loan facility agreements. In July 2018, 
the Group amended and updated its 
committed €450 million multi-currency 
five year syndicated revolving loan facility 
and executed a three-year Euro term loan. 
Both the multi-currency facility and the 
Euro term loan were negotiated with eight 
banks, namely ABN Amro Bank, Allied Irish 
Bank, Bank of Ireland, Bank of Scotland, 
Barclays Bank, HSBC, Rabobank and Ulster 
Bank. In FY2020 the Group availed of an 
option within the Group’s multi-currency 

revolving loan facility agreement to extend 
the tenure for a further 364 days from 
termination date. The multi-currency facility 
agreement is therefore now repayable 
in a single instalment on 11 July 2024. 
During the current financial year, the Group 
renegotiated an extension of the repayment 
schedule of the Euro term loan with its 
lenders and the last instalment is now 
payable on 12 July 2022. 

In March 2020, the Group completed the 
successful issue of new USPP notes. The 
unsecured notes, denominated in both Euro 
and Sterling, have maturities of 10 and 12 
years and diversify the Group’s sources of 
debt finance. The Group’s Euro term loan 
included a mandatory prepayment clause 
from the issuance of any Debt Capital 
Market instruments however a waiver of the 
prepayment was successfully negotiated 
in addition to a waiver of a July 2020 
repayment, as a consequence of COVID-19, 
which now becomes payable with the last 
instalment in July 2022. 

As outlined previously, as a direct 
consequence of the impact of COVID-19, 
the Group successfully negotiated waivers 
on its debt covenants from its lending group 
for FY2021, and these have been extended 
up to, but not including, the August 2022 
test date whether or not the rights issue is 
achieved. Conditional on a Minimum Equity 
Raise(viii) being achieved, the debt covenants 
for 31 August 2022 were also renegotiated 
to increase the threshold of the Group’s 
Net Debt/Adjusted EBITDA covenant to not 
exceed 4.5x and to reduce the Interest cover 
covenant to be not less than 2.5x.

As part of the agreement reached to waive 
the debt covenants, a minimum liquidity 
requirement and a gross debt restriction 
have been put in place. Where the Minimum 
Equity Raise(viii) is not achieved, the minimum 
liquidity requirement and a gross debt 
restriction will remain in place until the 
Group is able to show compliance with 
its original debt covenant levels at the 31 
August 2022 or any subsequent test date, 
and, with respect to the minimum liquidity 
requirement, the Group must maintain 
liquidity of at least €150 million each month 

(except for July 2021 and December 2021 
when the minimum amount of liquidity is €120 
million, June 2022 when the minimum amount 
of liquidity is €80 million and July 2022 when 
the minimum amount of liquidity is €100 
million). A monthly gross debt cap of €750 
million in the current financial year applied 
which will continue during FY2022.

Where the Minimum Equity Raise(viii) is 
achieved, the minimum liquidity requirement 
and a gross debt restriction will remain 
in place until the Group is able to show 
compliance with its original debt covenant 
levels at the 28 February 2023 or any 
subsequent test date, and, with respect 
to the minimum liquidity requirement, the 
Group must maintain liquidity of at least €150 
million each month.  A monthly gross debt 
cap of €750 million in the current financial 
year also applied which will continue during 
FY2022 but will reduce to €700 million post a 
Minimum Equity Raise(viii) being achieved. The 
minimum liquidity requirement and a gross 
debt restriction can be lifted earlier in certain 
circumstances.

The Group complied with these new minimum 
liquidity and gross debt requirements during 
the financial year. 

The Group maintains a £200 million 
receivables purchase facility.

Cash generation

Summary cash flow for the year ended 
28 February 2021 is set out in the table 
below. Overall liquidity remains robust. The 
reduction in the Group’s receivables purchase 
programme, as a direct consequence of 
reduced trading, is a primary driver of the 
working capital outflow in the year. The 
contribution to year end Group cash from 
the receivables purchase programme was 
€45.0 million compared to €131.4 million 
(€129.0 million on a constant currency basis(iv)) 
at 29 February 2020 - a cash outflow of 
€84.0 million(iv). Partly offsetting the impact 
of the receivables purchase programme, 
during the year the Group engaged with 
the UK and Irish tax authorities to secure 
deferrals on certain tax payments due, and 
as at 28 February 2021 this amounted to 
€77.4 million.

Corporate GovernanceBusiness & StrategyFinancial Statements46

Group Chief Financial Officer’s Review
(continued)

Table 1 – Reconciliation of Adjusted EBITDA(v) to Operating (loss)/profit

Operating (loss)/profit

Exceptional items

Operating (loss)/profit before exceptional items 

Amortisation and depreciation charge

Adjusted EBITDA(v)

Table 2 – Cash flow summary

Adjusted EBITDA(v) 

Working capital

Advances to customers

Net finance costs excluding exceptional finance costs

Tax refunded/(paid) 

Pension contributions paid

Tangible/intangible expenditure

Net proceeds on disposal of property plant & equipment

Exceptional items paid

Other*

Free cash flow(vi)

Free cash flow(vi)

Exceptional cash outflow 

Free cash flow(vi) excluding exceptional cash outflow

Reconciliation to Group Condensed Cash Flow Statement

Free cash flow(vi)

Net proceeds from exercise of share options/equity interests 

Shares purchased under share buyback programme

Drawdown of debt

Repayment of debt

Payment of lease liabilities

Payment of issue costs

Disposal of subsidiary/equity investment

Cash outflow re acquisition of equity accounted investments/financial assets

Dividends paid 

Net decrease in cash 

2021

€m

(84.8)

25.2

(59.6)

30.8

(28.8)

2021 

€m

(28.8)

(44.7)

1.2

(18.0)

7.2

(0.4)

(10.0)

1.0

(12.4)

1.3

2020

€m

29.8

91.0

120.8

32.8

153.6

2020

€m

153.6

47.9

(4.2)

(17.4)

(8.0)

(0.4)

(19.8)

0.4

(9.5)

3.0

(103.6)

145.6

(103.6)

12.4

(91.2)

(103.6)

0.3

-

570.9

(464.0)

(19.0)

(1.4)

6.7

(6.9)

(0.4)

(17.4)

145.6

9.5

155.1

145.6

0.4

(23.0)

192.6

(280.7)

(18.6)

(0.5)

5.1

(11.2)

(29.7)

(20.0)

*   Other relates to share options add back, pension contributions: adjustment from charge to payment and net profit on disposal of property, plant & equipment.

C&C Group plc Annual Report 2021 
47

Retirement Benefits

In compliance with IFRS, the net assets and 
actuarial liabilities of the various defined 
benefit pension schemes operated by the 
Group companies, computed in accordance 
with IAS 19 Employee Benefits, are included 
on the face of the Consolidated Balance 
Sheet as retirement benefits.

Independent actuarial valuations of the 
defined benefit pension schemes are 
carried out on a triennial basis using the 
attained age method. An actuarial valuation 
process is currently ongoing. The most 
recently completed actuarial valuations of 
the ROI defined benefit pension schemes 
were carried out with an effective date of 
1 January 2018 while the date of the most 
recent actuarial valuation of the NI defined 
benefit pension scheme was 31 December 
2017.  As a result of these updated 
valuations the Group has committed to 
contributions of 27.5% of pensionable 
salaries for the Group’s staff defined benefit 
scheme. There is no funding requirement 
with respect to the Group’s executive 
defined benefit pension scheme or the 
Group’s NI defined benefit pension scheme, 
both of which are in surplus. The Group has 
an unconditional right to these surpluses 
when the scheme concludes. 

There are 2 active members in the NI 
scheme and 52 active members (less than 
10% of total membership) in the ROI staff 
defined benefit pension scheme and no 
active members in the executive defined 
benefit pension scheme. 

At 28 February 2021, the retirement 
benefits computed in accordance with IAS 
19 Employee Benefits amounted to a net 
surplus of €4.9 million gross of deferred 
tax (€5.5 million deficit with respect to 
the Group’s staff defined benefit pension 
scheme, €5.1 million surplus with respect 
to the Group’s executive defined benefit 
pension scheme and a €5.3 million surplus 
with respect to the Group’s NI defined 
benefit pension scheme) and a net surplus 
of €3.1 million net of deferred tax. 

The key factors influencing the change in valuation of the Group’s defined benefit pension 
scheme obligations gross of deferred tax are as outlined below:

€m

(7.9)

(0.1)

0.4

13.4

(0.9)

4.9

Currency transaction exposures primarily 
arise on the Sterling, US, Canadian and 
Australian Dollar denominated sales of our 
Euro subsidiaries and Euro purchases in 
the Group’s Matthew Clark and Bibendum 
business. We seek to minimise this 
exposure, when possible, by offsetting the 
foreign currency input costs against the 
same foreign currency receipts, creating 
a natural hedge. When the remaining 
net exposure is material, we manage it 
by hedging an appropriate portion for a 
period of up to two years ahead. Forward 
foreign currency contracts are used to 
manage this risk in a non-speculative 
manner when the Group’s net exposure 
exceeds certain limits as set out in the 
Group’s treasury policy. In the current 
financial year, the Group hedged a portion 
of its Euro payables exposure in Matthew 
Clark and Bibendum however the Group 
had no hedges in place at 28 February 
2021. 

The average rate for the translation of 
results from Sterling currency operations 
was €1:£0.8959 (year ended 29 February 
2020: €1:£0.8721) and from US Dollar 
operations was €1:$1.1602 (year ended 29 
February 2020: €1:$1.1132). 

Net deficit at 1 March 2020

Translation adjustment 

Employer contributions paid 

Credit to Other Comprehensive Income

Charge to Income Statement

Net surplus at 28 February 2021

The decrease in the deficit from €7.9 million 
at 29 February 2020 to a surplus of €4.9 
million at 28 February 2021 is primarily due 
to an actuarial gain of €13.4 million over the 
year. The actuarial gain was driven by the 
increase in the discount rates used to value 
the pension benefit obligation. The impact of 
the increase in discount rates was partially 
offset by the increase in the inflation-related 
assumptions. 

Financial Risk Management

The main financial market risks facing 
the Group continue to include foreign 
currency exchange rate risk, commodity 
price fluctuations, interest rate risk, 
creditworthiness and liquidity risk in relation 
to its counterparties. 

The Board of Directors set the treasury 
policies and objectives of the Group, the 
implementation of which are monitored by 
the Audit Committee. Details of both the 
policies and control procedures adopted to 
manage these financial risks are set out in 
detail in note 24 to the consolidated financial 
statements. 

Currency Risk Management

The reporting currency and the currency 
used for all planning and budgetary 
purposes is Euro. However, as the 
Group transacts in foreign currencies 
and consolidates the results of non-Euro 
reporting foreign operations, it is exposed 
to both transaction and translation currency 
risk. 

Corporate GovernanceBusiness & StrategyFinancial Statements48

Group Chief Financial Officer’s Review
(continued)

Comparisons for revenue, net revenue and operating profit before exceptional items for each of the Group’s reporting segments are shown 
at constant exchange rates for transactions by subsidiary undertakings in currencies other than their functional currency and for translation 
in relation to the Group’s Sterling and US Dollar denominated subsidiaries by restating the prior year at current year average rates.

Applying the realised FY2021 foreign currency rates to the reported FY2020 revenue, net revenue and operating profit(i) is shown in the table 
below:

Table 3 – Constant currency comparatives

Revenue

Matthew Clark and Bibendum

Ireland

Great Britain

International

Total

Net revenue

Matthew Clark and Bibendum

Ireland

Great Britain

International

Total

Operating profit(i)

Matthew Clark and Bibendum

Ireland

Great Britain

International

Total

Year ended 
29 February 2020
€m

FX transaction
€m

FX translation
€m

Year ended 
29 February 2020
€m

1,262.7

327.1

516.9

38.8

2,145.5

1,119.6

227.7

334.1

37.9

1,719.3

29.0

40.5

44.9

6.4

120.8

-

-

-

-

-

-

-

-

-

-

-

-

0.1

-

0.1

(33.5)

(1.8)

(13.7)

(0.9)

(49.9)

1,229.2

325.3

503.2

37.9

2,095.6

(29.7)

1,089.9

(1.4)

(8.9)

(0.9)

226.3

325.2

37.0

(40.9)

1,678.4

(0.8)

(0.3)

(1.2)

-

28.2

40.2

43.8

6.4

(2.3) 

118.6

Notes to the Group Chief Financial Officer’s Review
(i)   Before exceptional items.
(ii)   Liquidity is defined as cash plus undrawn amounts under the Group’s revolving credit facility. 
(iii)  Net debt comprises borrowings (net of issue costs) less cash. Net debt including leases comprises borrowings (net of issue costs) less cash plus lease liabilities capitalised under 

IFRS 16 Leases. 

(iv)  FY2020 comparative adjusted for constant currency (FY2020 translated at FY2021 F/X rates).
(v)   Adjusted EBITDA is (loss)/earnings before exceptional items, finance income, finance expense, tax, depreciation, amortisation charges and equity accounted investments’ (loss)/

profit after tax. A reconciliation of the Group’s operating (loss)/profit to EBITDA is set out on page 46. 

(vi)  Free Cash Flow (‘FCF’) that comprises cash flow from operating activities net of tangible and intangible cash outflows which form part of investing activities. FCF highlights the 

underlying cash generating performance of the ongoing business. FCF benefits from the Group’s purchase receivables programme which contributed €45.0m (FY2020: €131.4m 
reported/€129.0m on a constant currency basis) inflow in the year. A reconciliation of FCF to net movement in cash per the Group’s Cash Flow Statement is set out above.
(vii) IRI, MAT to week ended 21.02.21. Nielsen, Volume Share of Cider, Off-Trade including Dunnes and Discounters, MAT February 2021. Nielsen, Volume Share of Long Alcoholic 

Drinks, Off-Trade including Dunnes and Discounters, MAT February 2021.

(viii) "Minimum Equity Raise" means the receipt by the Company of at least £125.0 million of gross cash proceeds from the issuance of new ordinary shares in the  Company including 

in such proceeds the gross amount received by the Company upon issuance of any right to acquire any new ordinary shares in the Company.

C&C Group plc Annual Report 2021 
 
 
49

The Board has considered a number 
of different scenarios and assumptions 
and the impact these might have on the 
Group's financial position in deciding on the 
appropriate quantum. These included the 
potential length of the current lockdown, 
the impact of ongoing restrictions, the 
unwinding of temporary working capital 
supports from government and tax 
authorities, potential economic impact 
on demand through the recovery and the 
likelihood of any further waves of lockdown. 
Taking these into consideration, the Board 
believes that a rights issue will not only 
reduce the Group's leverage but allow it to 
continue to deliver upon its strategy.

Efficient capital allocation is a central 
pillar of the Group's strategy. The Board 
continues to believe that financial strength 
and balance sheet flexibility is a source of 
competitive advantage for the Group in the 
long-term and that a leverage profile of less 
than 2.0 times Net Debt/Adjusted EBITDA 
is appropriate for the Group as normalised 
trading conditions return.

Patrick McMahon
Group Chief Financial Officer

Commodity Price and Other Risk 
Management

The Group is exposed to commodity price 
fluctuations, and manages this risk, where 
economically viable, by entering into fixed 
price supply contracts with suppliers. We 
do not directly enter into commodity hedge 
contracts. The cost of production is also 
sensitive to variability in the price of energy, 
primarily gas and electricity. Our policy is 
to fix the cost of a certain level of energy 
requirement through fixed price contractual 
arrangements directly with our energy 
suppliers.

The Group seeks to mitigate risks in relation 
to the continuity of supply of key raw 
materials and ingredients by developing 
trade relationships with key suppliers. We 
have long-term apple supply contracts with 
farmers in the west of England and have an 
agreement with malt farmers in Scotland for 
the supply of barley.

In addition, the Group enters into insurance 
arrangements to cover certain insurable 
risks where external insurance is considered 
by management to be an economic means 
of mitigating these risks.

Rights Issue

On 26 May 2021, the Group has announced 
a rights issue. The rights issue is intended, 
alongside the other actions that the Group 
has already announced and implemented, 
to reduce leverage and improve the Group's 
overall liquidity position thereby providing 
the Group with the capital structure to both 
support the business during further potential 
disruptions from COVID-19 and to deliver on 
its strategy as normalised trading conditions 
return.

Corporate GovernanceBusiness & StrategyFinancial Statements50

Responsibility Report

Delivering to a 
better world! 

In FY2021, to enhance our commitment to Sustainability, we 
established a Board Environmental, Social and Governance 
(‘ESG’) Committee and created a dedicated ESG team, across 
the Group, to champion and embed our ESG principles in 
everything that we do. 

Following a materiality assessment and an exercise to consider stakeholders’ interests, C&C 
has developed a Sustainability Framework, which forms part of the C&C business strategy, 
to guide our ESG initiatives under 6 pillars which support the UN Sustainable Development 
Goals (‘SDGs’). Whilst the Company is fully committed to the path to progress, we recognise 
that we are in the early stages of our journey. We expect to give a further update on the 
delivery of our ESG strategy in the FY2022 Annual Report.

2

Sustainably Source 
our Products  
& Services

•  Collaboration with our apple and barley 

growers

•  Achieving the highest sourcing standard
•  Source water optimisation
•  Water usage reduction

1

Reduce our  
Carbon  
Footprint

•  Optimisation of our manufacturing 

facilitates

•  Streamlining our logistics operations
•  Increasing the recyclable rate for our 

brands

•  Improve sustainable packaging
•  Piloting electric vehicle distribution 

3

Ensure Alcohol 
is Consumed 
Responsibly

•  Introduction of 0% and low alcohol 

variants

•  Reducing ABV and calories of our 

brands

•  Active support for industry programmes, 

such as Drinkaware

•  Support to relevant charities

C&C Group plc Annual Report 202151

What ESG means to C&C

Environmental: the Group’s impact on the 
natural environment and its adaptation to 
climate change including greenhouse gas 
emissions, energy consumption, generation 
and use of renewable energy, biodiversity and 
habitat, impact on water resources and the 
status of water bodies, pollution, resources 
efficiency, the reduction and management of 
waste, and the environmental impact of the 
Group’s supply chain.

Social: the Group’s interactions with 
employees, customers, suppliers, other 
stakeholders and the communities in 
which it operates and the role of the Group 
in society, workplace policies, ethical 
procurement, any social or community 
projects undertaken by the Group. 

Governance: the ethical conduct of the 
Group’s business including its corporate 
governance framework (such as compliance 
with the UK Corporate Governance Code 
2018), business ethics policies and codes 
of conduct, counterparty due diligence, 
onboarding policies and procedures, the 
management of bribery, corruption and 
money laundering risk, the transparency of 
reporting and financial and tax transparency.

4

Enhance Health, 
Wellbeing & Capability 
of colleagues

•  Safety first!
•  Health & Wellbeing external support systems
•  Remote working
•  Alcohol awareness training
•  Embed key codes including anti-bribery 

and corruption, learning and development 
programmes

6

Collaborate with 
Government &  
NGOs

•  Leading Deposit Return Scheme 

(‘DRS’) Implementation In Scotland
•  Collaborating on Minimum Unit Pricing 

(‘MUP’) implementation in Ireland

•  Portman membership
•  Drinkaware support

5

Build a more 
Inclusive, Diverse & 
Engaged C&C

•  Diversification of Board composition
•  Establishment of ESG Committee and 

ESG Team

•  Company-wide Inclusion and Diversity 

measurement

•  Formal inclusion and diversity training to 

people managers across the Group

•  Employee engagement tracking

Corporate GovernanceBusiness & StrategyFinancial Statements52

Responsibility Report
(continued)

Environmental

1

Reduce our  
Carbon Footprint

We will deliver continuous year on year 
improvements in our carbon performance.

C&C Group plc Annual Report 202153

A detailed review of our global energy consumption and GHG emissions data for the 
last four years can be found below within our Streamlined Energy and Carbon Reporting 
(‘SECR’) disclosure. In addition, in FY2022, we will work with the Science Based Targets 
Initiative to set approved science based carbon reduction targets to meet the goals of the 
Paris Agreement and limit global warming to well below 2°C. This entails reducing our Scope 
1 and 2 emissions by 35% and our Scope 3 emissions by 25% by 2030. We have also 
pledged to be a carbon-neutral business by 2050. In addition to these targets, we will also 
include key climate change related risk indicators into our risk management processes.

In 2021, we established a working group to consider and assess the climate related risks 
and opportunities most pertinent to the Company. Work is now underway in order to align 
with the recommendations of the Taskforce for Climate-related Financial Disclosure (‘TCFD’) 
and disclose all key non-financial indicators and guidance in line with the Sustainability 
Accounting Standards Board (‘SASB’) Framework by FY2022.

Optimising our Manufacturing Sites

Conservation of Energy
Our Energy Consumption position is set out below. 

kWh

Natural Gas

FY2018

FY2019

FY2020

FY2021

 79,819,000 

 80,579,000 

 88,630,000 

 83,199,000 

The Group has employed various practices 
to conserve its use of energy. These include:
•  From 1 April 2021, 100% of the electricity, 
used in Wellpark, Clonmel and our UK 
depot network is provided by renewable 
sources. This has been achieved four 
years ahead of our target.

•  Biogas energy: anaerobic digestion 
technology at Wellpark Brewery and 
Clonmel generated 1,088,000M3 of 
biogas across both sites (7.7% of heat 
requirements at Wellpark and 12% at 
Clonmel). 

•  By August 2021, we will have a fully 

operational 2MWH mounted solar panel 
array on two large roof areas at Clonmel, 
these will contribute 5-10% of the site 
energy demand at a reduced and fixed 
rate tariff over the next 20 years.

•  Pasteurisation control system: on-the-can 
pasteuriser at Wellpark Brewery delivered 
a 10% reduction in steam usage year-
on-year, as well as further improving the 
finished product quality.

LPG

LNG

Diesel

Petrol

 4,653,000 

 1,979,000 

 2,332,000 

 3,556,000 

•  Wellpark also benefited from the 

 6,228,000 

 6,107,000 

 5,591,000 

 5,007,000 

 4,555,000 

 31,137,000 

 33,257,000 

 15,329,000 

installation of Variable Speed Drives in 
our electric motors, where possible. It is 
anticipated that these will save 30,000 
kwh of electricity in 2021.

 - 

 - 

 450,000 

 111,000 

•  At Clonmel we are undertaking a number 

Kerosene/Fuel Oil

 707,000 

 64,000 

 65,000 

 209,000 

 13,414,000 

 3,991,000 

 - 

 - 

 1,308,000 

 83,000 

 83,000 

 7,735,289 

 - Fitting thermostatic relief valves to 

Wood

Biogas

Electricity

of initiatives, including:

 - Installation of a new boiler which 

increased efficiency from 78% to 92% 
saving 7,660 kwh.

radiators in the new manufacturing unit 
increased efficiency from 25% to 30% on 
each radiator.

 - Ammonia chilling plants energy upgrade, 
saving of 76,642KWh from March 2019.
 - LED lights for south tank farm and west 
tank farm, which will see savings of 
10,900KW.

 34,586,000 

 40,695,000 

 41,401,000 

 41,187,738 

(of which, renewables)

 799,000 

 799,000 

 14,737,000 

 14,946,029 

Total Scope 1

109,376,000  123,857,000  130,325,000 

 107,411,000 

Total Scope 2

 34,586,000 

 40,695,000 

 41,401,000 

 41,187,738 

Notes on changes in Scope:
1.  FY2018 / FY2019 petrol data not available.
2.  FY2018/ / FY2019 Wood utilisation at Fruitissima (Portugal).
3.  FY2019 - main changes due to acquisition of Mathew Clark Bibendum, and in-housing of Tennent’s distribution, 

with associated depots and transport fleet.

4.  Plant investments / changes of fuel at plants (e.g. VHCC switch to LNG, Frutíssima (Portugal) switch away from 

wood to gas).

5.  FY2021 now includes full Biogas for Clonmel and Wellpark.

Corporate GovernanceBusiness & StrategyFinancial Statements54

Responsibility Report
(continued)

Carbon Emissions
We assess and manage climate change 
related risks and opportunities, including the 
impact on the availability and security of our 
sources of raw materials, such as aquifers, 
orchards and maltings.

We actively monitor 
our carbon emissions 
and have participated 
in the external, global 
disclosure system, 
Carbon Disclosure Project (‘CDP’) Climate 
Change Programme, since 2012. The Group 
was awarded a B rating in 2020.

In November 2020, Tennent’s Wellpark 
brewery in Glasgow, commissioned an 
innovative carbon capture facility, the 
largest in Scotland. Consisting of two tanks 
that store approximately 4,000 tonnes of 
CO2 per year and remove 100,000kms of 
road transport emissions. A similar carbon 
capture facility has been operating at 
Clonmel since 2008. We maximise use of 
recovered CO2 and use collected gas for 
product carbonation initially, and for product 
storage cover gas to ensure the correct 
product quality.

Given our sourcing of apples from orchards 
across the British Isles, the offset in carbon 
absorption means that the plant in Clonmel 
is effectively carbon neutral (for Scope 1 and 
2 emissions).

Over the last 3 years we have improved 
carbon dioxide capture to 60%. In FY2022, 
it is forecast that we will be approximately 
95% self-sufficient in CO2 at our 
manufacturing sites.

Our Streamlined Energy and Carbon 
Reporting (SECR) is detailed opposite.

Carbon Dioxide Capture and Re-Use (te)

FY19

FY20

FY21

5,196

4,774

3,351

4,035

9,231

3,823

4,696

8,597

8,047

CO2 External Purchase(Te)

CO2 Recovered/Re-used(Te)

Scope 1 and 2 Market Based Emissions (t CO2e) 

2
5
5
,
8
1

2
6
0
,
3
1

4
0
4
,
4
2

8
8
6
,
3
1

6
1
2
,
6
2

8
0
9
,
0
2

3
6
0
,
6

7
5
9
,
5

FY 2018

FY 2019

FY 2020

FY 2021

Scope 1

Scope 2

Total Footprint

Location-Based Emissions

Net Revenue (M Euro) 

Total C&C
FY2018

Total C&C
FY2019

Total C&C
FY2020

Total C&C
FY2021

548

1,575

1,719

737

Production volume (Hectolitres)

4,296,586 4,388,761 4,396,981 3,803,970

18,552

Scope 1 (tCO2e)
Scope 2 (tCO2e)
Total Scope 1 & 2 (tCO2e)
Scope 3 (tCO2e)
Total Footprint (tCO2e)
*   Main changes due to acquisition of Mathew Clark, and in-housing of Tennent’s distribution, with associated depots 

718,088*

260,068

205,442

237,056

757,072

221,976

38,984

20,908

38,092

Note 1

13.062

13,688

24,404

26,216

10.681

31,589

Note 1

12,768

31,614

and transport fleet

Emissions Intensity

Total C&C
FY2018

Total C&C
FY2019

Total C&C
FY2020

Total C&C
FY2021

Scope 1 and 2 tCO2e per M EURO
Scope 1 and 2 kgs CO2e per HL produced

57.69

7.36

24.19

8.68

22.68

8.87

42.86

8.30

C&C Group plc Annual Report 202155

Market-Based Emissions

Net Revenue (M Euro) 

Total C&C
FY2018

Total C&C
FY2019

Total C&C
FY2020

Total C&C
FY2021

548

1,575

1,719

737

Production volume (Hectolitres)

4,296,586 4,388,761 4,396,981 3,803,970

Scope 1 (tCO2e)
Scope 2 (tCO2e)

Total Scope 1 & 2 (tCO2e)
Scope 3 (tCO2e)
Total Footprint (tCO2e)

Emissions Intensity

18,552

13062

31,614

24,404

13,688

26,216

20,908

6,063

5957

38,092

32,279

26,865

205,442

221,976

718,088*

Note 1

237,056

260,068

32,279

Note 1

Total C&C
FY2018

Total C&C
FY2019

Total C&C
FY2020

Total C&C
FY2021

Given our sourcing of 
apples from orchards 
across the British 
Isles, the offset in 
carbon absorption 
means that the 
plant in Clonmel is 
effectively carbon 
neutral.  

57.69

Scope 1 and 2 tCO2e per M EURO
Scope 1 and 2 kgs CO2e per HL produced
Definitions:
Scope 1: Direct emissions from our own operations. 
Scope 2: Indirect emissions from our purchased energy (mainly electricity). 
Scope 3: Including supply chain, customer use of our products, and other indirect emissions. 
*FY20 now includes all scope 3 emissions in our reporting.
Note 1: FY2021 Scope 3 data is made available during FY2022 and will therefore be included in next year’s Annual 
Report and Accounts.

18.78

24.19

8.68

7.36

7.34

36.45

7.06

Tonnes CO2e

Scope 1

Clonmel *

Wellpark

Matthew 
Clark

VHCC **

Frutissima

Group Fleet & 
Offices

Total C&C 
2020-21

Total C&C 

2019-20 Change YoY

4698

10589

2542

1067

1903

109

20908

26216

Scope 2 - location based

Scope 2 - market based

4684

0

4521

4521

782

782

275

249

405

405

14

0

10681

12768

5957

6513

*  Adjusted to reflect the local electricity factors from Sustainable Energy Authority Ireland SEAI (Ireland) and Environmental Protection Agency EPA (US).
**  Vermont Hard Cider Company was disposed by the Group of in April 2021.
Note:
1.  Location based reporting method involves using an average emission factor that relates to the grid on which energy consumption occurs (using mostly grid-

average emission factor data).

2.  Market-based method reflects emissions from electricity that companies have purposefully chosen (e.g. recognises the procurement of renewable power).

-20%

-16%

-9%

Waste Reduction
The Group has a long term objective of 
sending zero waste to landfill. In FY2021 our 
main manufacturing sites at Clonmel and 
Wellpark again both achieved this target. We 
will continue to implement a waste hierarchy 
approach through prevention, re-use and 
recycling:
•  In our manufacturing operations, we 

routinely monitor our waste stream and 
target improvement annually. We measure 
raw material usage and yields on a weekly 
basis to ensure the efficient use of our 
resources.

•  Within the Matthew Clark business, we 
have been maximising the use of return 
journeys when the vehicles are empty 
and backhauling cardboard and plastic to 
main depots. The cardboard and plastic 
are baled and sent for recycling. This not 
only negates the need for a standalone 
recycling service, but it also protects 
the quality of the recycled materials and 
ensures maximum recycling rates are 
achieved.

•  100% of by-products are recycled for 

use as animal feed or organic compost. 
Over 15,000 tonnes of spent grain and 

apple pomace were used as animal 
feed in 2020, with the remainder of our 
waste either recycled or sent for energy 
recovery.

•  In Scotland in 2021 we will introduce 

bailing of can waste, which should reduce 
associated vehicle movements by 90%.
•  We continue to improve the quality of the 
loading on the wastewater discharged 
from our sites in Clonmel and Wellpark 
and this has improved by more than 90% 
in the last 2 years.

Corporate GovernanceBusiness & StrategyFinancial Statements56

Responsibility Report
(continued)

Optimising our Logistics 
Operations

We recognise that our carbon footprint 
extends beyond manufacturing and the 
distribution and transport of our products 
also contributes to the Group’s carbon 
footprint. During FY2021, we reported 
for the first full year the carbon emissions 
associated with our transport fleet through 
CDP. The Group has an “End-to-End” 
supply chain model in the UK and Ireland, 
with circa 360 vehicles in operation. This 
allows efficiencies to be identified across 
every stage of the product journey. 

As mentioned in the CEO’s Review, the 
optimisation of C&C’s English and Scottish 
delivery networks, is scheduled to be 
completed in FY2022. This will consolidate 
volumes from three separate networks into 
two, bringing all of our final mile English 
distribution in-house, which will drive on-
going efficiencies. In Scotland, this will save 
approximately 600,000 km/annum and 300 
to 400 tonnes of CO2 emissions, while in 
England this will save  approximately 1.39m 
kms/annum and approximately 800 tonnes 
of CO2 emissions. 

Our Fleet
A Group-wide logistics forum has been 
established to discuss sustainability 
requirements for our fleet in order to deliver 
a unified approach and share learnings 
across the Group to reduce delivery miles 
and carbon footprint. 

All new vehicles leased or purchased must 
meet the EURO 6 standard and 93% of 
our fleet are currently EURO 6. We are 
reviewing the profile of our fleet whilst 
also investigating opportunities to reduce 
its impact such as alternative fuel source 
vehicles (compressed natural gas/liquefied 
natural gas hydrogen/electric) and amending 
vehicle specification (by for example, 
applying the Direct Vision Standard for 
heavy goods vehicles which assesses and 
rates how much the driver can see directly 
from their cab in relation to other road 
users). 

Across Tennent’s and Matthew Clark we 
have introduced 34 solar-assisted trucks 
into the delivery fleet. With solar panels on 
the roofs, the trucks use solar energy to 
power all on-board ancillary equipment, 
cutting fuel consumption by 5% and 
lowering CO2 emissions by four tonnes per 
vehicle annually.

Driving efficiencies 
We are eliminating the need for secondary 
loads, by introducing direct delivery of 
orders from manufacturing sites to customer 
premises. In FY2021, we further increased 
the level of direct deliveries from the Clonmel 
and Wellpark sites, which has seen a 
reduction in the number of loads delivered 
by over 200.

By working in collaboration with raw material 
and third-party drinks suppliers we are 
reducing empty running of trucks. Vehicles 
delivering to C&C’s operational sites are 
backloaded with outbound customer 
deliveries.

Software including transport network, route 
planning and on-road training for driver 
habits have maximised fuel efficiency and 
limited frequency of runs to distance areas 
each week.

As part of tender discussions with providers 
and through ongoing operational initiatives 
we will look to first measure our carbon 
impact and then, through consolidation and 
direct routing, reduce it. An example of this 
is in our Clonmel manufacturing site where 
we measure the efficiency of container 
utilisation by identifying opportunities to 
reload import containers with export orders 
therefore reducing the empty running of 
containers to and from the port.

Increasing the Recyclable Rate 
for our Brands and Improve 
Sustainable Packaging

Our lightweight can programme at Wellpark 
and Clonmel, further optimising the material 
used, has removed 260 tonnes of aluminium 
from the supply chain. As an interim 
measure whilst moving out of plastic, we 
introduced a hi-cone plastic ring, which 
has a 50% recycled content which saw 20 
tonnes less of virgin plastic used.

In Clonmel, we have adopted a number 
of initiatives including installation of a 
compactor for recyclables to increase 
payload and to reduce truck movements of 
recyclables by 75%.

The Group has made excellent progress 
on its ambitious programme to be out 
of single-use plastics (shrink and hi and 

C&C Group plc Annual Report 202157

mid cone rings) on the packaging of our 
canned products by 2022, reducing the 
environmental impact and ecological 
footprint of our products. We are the only 
brewer who is a member of the UK Plastics 
Pact, which has additional targets on plastic 
packaging, waste and recyclates. The 
Group is committed to utilising sustainable 
packaging. Due to COVID-19 restrictions 
on the on-trade, in FY2021, 9% of the total 
volume produced by C&C was in 100% 
returnable and reusable packaging formats.

The decision to be out of plastics has 
required significant capital investment of 
€11.5 million in the Wellpark and Clonmel 
production sites, which focused on 
the canning operations. The Group’s 
new primary packaging material will 
be cardboard which is fully and easily 
recyclable. 

At Wellpark in March 2020, under Phase 
1 of the out of single-use plastics initiative, 
Tennent’s moved from shrink wrap to 
FEC (cardboard) packaging on 10, 12 
and 15 packs. In January 2021, Tennent’s 
announced Phase 2 of the project that 
brought about significant equipment and 
infrastructure changes at Wellpark. When 
the work is complete, by summer 2021, all 
Tennent’s canned product will be in fully 
recyclable cardboard, removing 150 tonnes 
of plastic from Tennent’s Lager can packs, 
including more than 100 million plastic rings. 
The investment also recognises the future 
market changes e.g. the Deposit Return 
Scheme (‘DRS’) introduction in Scotland, 
planned for July 2022. 

The out of single-use plastics work in 
Clonmel, commenced in January 2021, 
is expected to complete in September 
this year. This work will again see plastic 
packaging removed from our Bulmers, 
Magners and our other cider branded 
products and replaced with recyclable 
cardboard, removing a further 150 tonnes 
of plastic.

In Clonmel, we have also reduced 
the amount of plastic in polyethylene 
terephthalate (‘PET’) wrap by avoiding 
double wrapping pallets. This reduces the 
amount of plastic used by 10 tonnes per 
annum. While reducing the amount of plastic 
in PET preforms sees a reduction of 72 
tonnes of plastic used. Reduced polymer 
usage in the wastewater treatment plant, 
results in a 20% reduction in polymer usage 
per annum. 

Matthew Clark is working with suppliers to 
rescue plastic used in packaging and ensure 
green initiatives are recorded. The British 
Retail Consortium process ensures that all 
suppliers are ISO14001 certified or have 
an environment management system that 
shows carbon reduction plans.

Piloting Electric Vehicle 
Distribution

Electric vehicles are being trialled for 
deliveries in urban areas. An electric-
powered van has been utilised for small-
volume deliveries of Five Lamps craft beer 
in Dublin and a trial of electric vans has 
taken place at the Matthew Clark Park Royal 
depot. In Scotland, we are investigating 
alternative fuel types for vehicles, electric 
vehicles for Wellpark to Cambuslang trips 
and hydrogen for longer distance inter depot 
shunts.

During the year, two eight tonne diesel 
forklifts were replaced with new gas 
powered trucks, saving 14 tonnes of CO2 
per annum.

Reductions in Plastics and Aluminium Packaging

FY20

FY21

225

135

480

255

Plastic tonnes

Aluminium tonnes

Corporate GovernanceBusiness & StrategyFinancial Statements58

Responsibility Report
(continued)

2

Sustainably source 
our Products & 
Services

Collaboration with our Apple and 
Barley Growers

The Group recognises that sustainability 
needs to be embraced by partners at 
every stage of the supply chain in order 
to be successful. Audits and reviews are 
carried out both during initial procurement 
and over the lifetime of a major supplier’s 
contract to assess the supplier’s track 
record in environmental management, 
health and safety, sustainability, diversity 
and overall corporate social responsibility. 
For the second year, Matthew Clark was the 
headline sponsor of the Food & Beverage 
Sustainability Awards. This event was aimed 
at sharing best practice and recognising 
outstanding industry achievement in support 
of sustainability across the hospitality 
industry.

We are committed to sourcing our raw 
materials from local sustainable sources. 
All apples crushed at the Clonmel site for 
the production of Bulmers and Magners 
cider are sourced from the island of Ireland. 
As well as having 165 acres of our own 
orchards in Co. Tipperary, there are over 
50 partner growers on the island, with 
whom we work closely. The health and 
sustainability of the Irish apple growing 
sector are therefore central to C&C’s 
strategy. A key aspect of apple orcharding 
is the health of the population of bees and 
other pollinating insects. As part of our 
commitment to protect the biodiversity of 
bees, C&C is a member of the All Ireland 
Pollinator plan and patrons of the South 
Tipperary Bee-Keepers Association 
who carry out activity on the protection 
and promotion of the species in our 
Redmonstown Orchard.

In FY2021, we donated circa 12,000 tonnes 
of surplus apples at Clonmel to Ixora Energy, 
who converted this to biomethane in order 

to supply over 300 homes with renewable 
gas for the next 12 months. The bio-fertiliser 
from these apples will also replace fossil 
fuel fertiliser to grow potatoes, wheat and 
vegetables in an area the size of 200 football 
pitches.

In Scotland, Tennent’s lager is produced 
using 100% Scottish malt. We seek to 
support the growers of our key raw materials 
such as barley and wheat through entering 
into long-term supply arrangements, with 
sustainability a key consideration. Malting 
barley is only purchased from farms with 
current and up-to-date, independently 
audited farm assurance schemes. 75% 
supply of malt is FSA Gold accredited and 
the balance is Redtractor assured, which 
ensures the best environmental practices 
are adhered to.

Achieving the highest sourcing 
standards

In 2020, Bibendum launched the Vivid 
Charter to identify and promote best 
practice in sustainability throughout our 
wine supply base. By capturing and sharing 
these case studies, we will look to inspire 
all our wine suppliers to adopt sustainable 
practices across their operations.

Source Water Optimisation and 
Water Usage Reduction

COVID-19 has impacted on our plans 
around water optimisation and usage 
reduction and we will therefore not meet our 
water ratio target of 2.5:1 by 2022.

We continue to strive to deliver continuous 
improvements in our water usage. Solutions 
to tackle water optimisation and water usage 
reduction include:
•  Anaerobic Digestion (Water Treatment) 
plants are now fully operational at both 
Wellpark and Clonmel and have reduced 
our sites' wastewater emissions and 
improved the quality of our wastewater 
discharged by 80%.

•  A new can rinsing system using de-ionised 
air was commissioned in Clonmel in early 
2020, and reduced the water consumption 
by more than 17 million litres per annum. 
•  Pasteurisation control system at Wellpark: 
has reduced water consumption in the 
canning operation by 14 million litres per 
annum.

•  The Clonmel site commenced a three-

year groundwater protection programme 
in 2018 to upgrade the site drainage and 
wastewater network. This will protect the 
water sources of the surrounding Tipperary 
countryside.

C&C submitted a response for the CDP 
Water Security questionnaire for the first time 
in August 2020, and secured a C rating. The 
CDP water security questionnaire provides 
data users and the companies themselves 
with an insight on current and future water-
related risks and opportunities. Along with 
CDP's water scoring methodology, the water 
security questionnaire helps companies to 
drive improvements in water management 
and enables benchmarking against best 
practice. As part of this we investigated 
the water availability in the locations where 
our apples are produced and sourced. The 

C&C Group plc Annual Report 202159

our offerings with changing demand but 
our commitment to providing healthier 
alternatives to existing beers.

•  Tennent’s Zero is our new, refreshing 

0.0% lager. With 57 calories per bottle 
and 75 calories per can, and the same 
great flavour profile as Tennent’s Lager, 
Tennent’s Zero is a great choice for those 
looking for non-alcoholic alternatives and 
reduced calorie intake.

•  Magners and Bulmers Zero are the light, 
refreshing alternatives to our much-loved 
Original recipe with 0.0% alcohol. Both 
have all the flavour and character you 
would expect from our Original recipe and 
use a non-alcoholic fermentation to create 
the cider character.

Consistent with our commitment towards 
responsible alcohol consumption, and to 
ensure that consumers are provided with 
the full details of our products, we voluntarily 
display calorie information and the Chief 
Medical Officer guidelines on the packaging 
of our major brands in the UK and Ireland.

Social

3

Ensure Alcohol 
is Consumed 
Responsibly

Introduction of 0% and Low 
Alcohol Variants

C&C Group plc advocates the responsible 
consumption of the brands we manufacture 
and distribute. We are committed to the 
promotion of responsible drinking and 
moderate consumption of our products, 
to ensure they are enjoyed safely by 
consumers. 

Recognising the evolving trends around 
moderation and reduced consumption, C&C 
has introduced low/no alcohol variants of its 
core brands:
•  Tennent’s Light has been acknowledged 
as Scotland’s lowest calorie beer, being 
3.5% ABV, based on our award-winning 
Gluten Free Tennent’s, made from 100 
per cent Scottish grown cereals and 
fresh highland water from Loch Katrine. 
Tennent’s Light is only 114 calories per 
pint, 66 calories per bottle and is further 
evidence of not just our efforts to evolve 

location where our apples are produced 
is considered low risk in terms of water 
availability according to the WRI Aqueduct 
Tool Group. As part of the 2020 CDP Water 
Security questionnaire submission, we 
engaged with our value chain on water 
related issues. This will support our water 
sustainability targets and also operate in 
a manner aligned to our ESG objectives. 
As this is C&C’s first year completing the 
water security questionnaire, we have 
begun the process of engaging with our key 
suppliers, requesting water use, risks and/or 
management information. Although this is a 
low percentage of suppliers we considered 
key ingredient and raw material suppliers as 
the priority. 

As part of our sustainability commitment we 
are reducing the Water Ratio of hectolitres 
extracted versus hectolitres produced. 

FY2020 FY2021 % Change
1.2%

Water Usage Ratio 3.21:1 3.27:1
Water Usage  
(m cubic metres)

1.48

1.31 (11.5%)

Despite the challenges of COVID-19 and the 
resulting shift in SKU format to packaged 
product to meet demand in the off trade and 
an overall reduction in production volumes, 
we have worked at improving our total 
consumption of water at Clonmel, which has 
delivered a reduction of 41 million litres per 
annum. At Wellpark, the recovery and re-use 
of bottle rinse water reduced consumption 
by 7 million litres per annum.

The introduction of Anaerobic Digestion 
capability at both Clonmel and Wellpark has 
delivered a 3,120te COD improvement in the 
quality of wastewater generated at our sites 
over the last 3 years.

The Group has achieved the ISO 14001 
certification for its Clonmel, Matthew Clark 
(Whitchurch) and Bibendum sites, which 
is the international standard specifying the 
requirements for an effective environmental 
management system. Our Wellpark site 
has been recognised for its consistently 
excellent environmental compliance by the 
Scottish Environment Protection Agency.

Corporate GovernanceBusiness & StrategyFinancial Statements 
 
 
60

Responsibility Report
(continued)

Reducing ABV & Calories of Our 
Brands

In February 2021, as part of our ongoing 
commitment to the promotion of responsible 
drinking and moderate consumption of our 
products, to ensure they are enjoyed safely 
by consumers, we announced our decision 
to reduce the alcohol content of K Cider 
from 8.0% to 7.5% ABV. This measure will 
see the removal of c.4.8m units of alcohol 
and 360m kcal from the UK marketplace.

Support for Industry programmes

We are funders and active members of 
Drinkaware, which performs the valuable 
role of equipping consumers with 
information about responsible alcohol 
consumption. We also support Best 
Bar None (‘BBN’) in Scotland, a national 
accreditation and award scheme for 
licensed premises. Participants are given 
lots of support and advice to improve the 
safety of their staff, premises and customers 
and to adopt high management standards.

We are members of the UK’s National 
Association of Cider Makers (‘NACM’), 
which works closely with apple growers and 
the agricultural communities in cider regions 
in the UK. This working relationship puts 
us at the heart of many UK Government 
discussions relating to the responsible use 
of alcohol. The NACM is also engaged 
with tax and regulatory departments and 
opinion-forming bodies having an interest 
in cider and alcohol generally. We are also 
a member of the European Cider and Fruit 
Wine Association.

Support to Relevant Charities

In FY2022, we will review our approach to 
charitable giving to ensure this is aligned to 
the Group’s purpose, vision and values. The 
Group is committed to the communities in 
which it operates and undertakes a range of 
initiatives that benefit our local communities. 
Examples of our commitment to the 
community are set out below.

The Group is 
committed to the 
communities in 
which it operates 
and undertakes a 
range of initiatives 
that benefit our local 
communities.  

Ireland
During FY2021, our donations and charity 
activity was heavily influenced by COVID-19. 
Those supported included local and national 
hospitals, charities who manufactured and 
distributed PPE to frontline workers and 
our local women’s refuge ‘Cuan Saor’. In 
recognition of the impact of the pandemic on 
older members of our community we made 
donations to Age Action and ALONE. Our 
sports and social site charity for 2020 in Ireland 
was Carrick on Suir River Rescue who provide 
a voluntary service on our site adjoining River 
Suir.

We are active members of Tipperary Chamber 
of Commerce and hold a seat on the steering 
group of County Tipperary Skillnet, our local 
enterprise led learning network. We have forged 
strong links with local employment services 
including ‘Turas Nua’, who are Ireland’s leading 
welfare to work provider, helping people move 
on their journey into sustainable employment. 
Bulmers Clonmel has placed over 35 long 
term unemployed persons in fully paid work 
placement positions since 2018.

We continue to partner with Inner City 
Enterprise (‘ICE’) in Dublin. ICE is a charity 
which advises and assists unemployed people 
in Dublin’s inner city to set up their own 
businesses. We have provided ICE with funding 
to support their initiatives and a number of 
our staff have joined their panel of business 
advisors to support the entrepreneurs that they 
work with.

C&C Group plc Annual Report 202161

Heverlee
Heverlee is created in association with the 
Abbey of the Order of Premontre (known 
as Park Abbey) and is inspired by the beers 
first brewed by the monks in medieval times. 
The Abbey lies just outside Leuven and is 
the largest of its kind in Belgium, founded 
in 1129. Today, every pint of Heverlee 
sold supports the major multi-million Euro 
restoration of Park Abbey ensuring Heverlee 
is as bound to the Abbey’s future as we are 
indebted to its past.

Scotland
The Group supports a diverse range of 
sporting, charitable and community projects 
across Scotland and has endeavoured 
to use its support of sports to generate 
opportunities for community engagement 
and charitable fundraising.

Tennent’s looked to support key workers 
and those most in need during the 
COVID-19 pandemic. Working with our 
third party suppliers, we identified a range 
of products including thousands of cases 
of water, juice, soft drinks and crisps that 
we have been able to distribute amongst 
a range of deserving causes and groups 
throughout central Scotland, including 32 
Trussel Trust Foodbanks and Lightburn 
Hospital in Glasgow.

During the first lockdown in early 2020, 
C&C Group’s in-house marketing agency, 
Badaboom, supported Glasgow venue, 
SWG3’s ViseUp campaign as the logistics 
and distribution partner. Over 30,000 items 
of PPE were produced by a network of 
schools including Kelvinside Academy and 
Caldervale High School and delivered by 
Badaboom team members to NHS workers 
in hospitals, care homes, clinics and 
surgeries across Scotland.

To support the Scottish and Northern 
Ireland hospitality sector re-opening in 
the summer of 2020, Tennent’s offered 
hundreds of thousands of complimentary 
pints of Tennent’s Lager and Tennent’s Light 
to consumers under its “Dedicated to You” 
campaign, encouraging footfall in around 
2,000 licenced venues across Scotland 
and Northern Ireland. The campaign also, 
promoted the safe reopening of pubs, social 
distancing and responsible consumption.

Tennent’s also supported the Copper Rivet 
Distillery in Kent with the provision of high 
alcohol waste beer for distillation into hand 
sanitiser. Tennent’s is providing 90,000 
litres of high strength beer, (which the 
Distillery converted into hand sanitiser for 
distribution to frontline services including the 
British Transport Police (Scotland) and the 
Metropolitan Police).

Tennent’s has partnered with spirit producer, 
Glasgow Distillery Company, to produce 
almost 11,000 bottles of hand sanitiser in 
support of the on-trade as it reopened in 
Spring 2021. 

Tennent’s continues its longstanding 
partnership with The Benevolent Society of 
Scotland (‘The Ben’), which aids people of 
all ages who have worked in the licensed 
trade for at least three years full-time. 
Beneficiaries receive annual financial 
assistance as well as discretionary grants for 
emergency situations.

England 
In 2021, Matthew Clark, has partnered with 
Pubaid and the All-Party Parliamentary Beer 
Group to support the Community Pub Hero 
Awards. The initiative, recognises the critical 
role that hospitality plays across the UK, 
together with licensees and teams who went 
the extra mile to help their communities 
through the pandemic, whether by offering 
vital supplies for local residents, cooking 
hot meals for the elderly or keeping people 
connected through online quizzes or chats.

Bibendum continues to be a key partner of 
The Drinks Trust (formerly The Benevolent), 
to provide care and support to the people 
who form the drinks industry workforce 
with services across vocational, wellbeing, 
financial and practical support. These 
services are intended to assist with and 
improve the circumstances of those who 
receive them.

Corporate GovernanceBusiness & StrategyFinancial Statements 
at maintaining mental health and wellbeing. 
We developed an in-house mobile app for 
the reporting of potential symptoms and 
test results which provided the leadership 
team with real time data for the monitoring 
and early identification of any potential 
workplace transmissions. This allowed the 
Company to review existing controls and 
where necessary, implement further controls 
to protect our colleagues. 

We have ongoing COVID-19 monitoring and 
reporting in place across the Group. This 
covers a number of parameters including; 
colleagues displaying symptoms, those 
contacted by Track and Trace, tests carried 
out and status, colleagues isolating and any 
colleague displaying symptoms who was in 

close proximity to fellow workers (less than 
2 metres) for more than 15 minutes. Our 
monitoring highlighted that 63 (circa 2%) of 
colleagues have contracted COVID-19. All 
colleagues who had contracted COVID-19 
have recovered and are now back at work.  

COVID-19 continues to have a substantial 
impact on all of our operations. 
Manufacturing increased productivity across 
a range of lines whereas unfortunately a 
number of the logistics depots supplying 
hospitality were scaled down. Nevertheless, 
the management of health, safety and 
welfare continued and we delivered 
improvements where possible. Combined 
with the intense activity of managing 
COVID-19, the Group was still able to deliver 

62

Responsibility Report
(continued)

4

Enhance Health, 
Wellbeing & Capability 
of Colleagues

Supporting our colleagues has never been 
more important. We continue to learn from 
experiences during FY2021 and the global 
pandemic and recognise the requirement to 
further adapt and improve.

Our main priority continues to be the health, 
safety and wellbeing of our employees; 
recognising the key importance of delivering 
better safety standards and improving the 
wellbeing of our colleagues.

Safety First

The global COVID-19 pandemic introduced 
a new element into our risk management 
system. As a result of horizon scanning the 
new emerging threat; risk assessments, 
controls and training were introduced across 
all of our operations at an early stage. This 
enabled the Group to respond faster to the 
pandemic, protect its employees and deliver 
a COVID-19 secure manufacturing and 
logistics supply chain. 

The business invested in new technology 
to help in the fight against the pandemic. 
We installed thermal detection systems 
measuring body temperatures as 
employees arrived at work. Door handles 
that automatically release sanitising gel 
when the user pulls the door open, were 
fitted across all operations. This ensured 
regular sanitising of hands whilst reducing 
the potential for contact transmission. Daily 
compliance audits ensured that social 
distancing, hygiene measures and face 
coverings were being fully adhered to. In 
addition, those staff who were capable of 
working from home, were deployed to do 
so. They were supported with homeworking 
risk assessments, the provision of additional 
equipment and routine information aimed 

C&C Group plc Annual Report 202163

some positive results in general health 
and safety. Overall a 30% reduction in 
RIDDORs (over 7 day lost time events) was 
achieved. In addition, we observed a further 
reduction in Lost Time Accidents (1 day to 
7 days absence) by 29%. This achieved an 
impressive 39% reduction in all accidents 
compared to the previous year. 

The increase in FY2021 RIDDOR incidents 
in Wellpark and Scotland Logistics is due 
to higher number of contractors on site. 
Briefings for contractors visiting sites have 
been improved. Over the last year, there 
has also been an increase in Lost Time 
Accidents per 100 employees at Clonmel 
(FY2021: 1.76, FY2020: 0.62)

In 2021, we will launch our revised Health 
and Safety Strategy under our ‘Vision 
Zero’ initiative. Vision Zero assumes that 
all accidents and work-related ill-health 
are preventable. It is our ambition and 
commitment to create an even safer and 
healthier work environment by continuing to 
reduce all accidents, harm and work-related 
diseases and continually promote excellence 
in health, safety and wellbeing. Vision Zero 
is a value-based vision, implying that work 
should not negatively affect an employee’s 
health, safety or wellbeing and should, 
if possible, help to enhance colleagues’ 
competences and employability.

RIDDOR - 2020/21 Incidents x100,000 / hrs 

Wellpark

Bulmers

MCB

Scotland Logistics

Bulmers Logistics

Tennents NI

0

0
0

1.83

3.92

3

4.9

7.23

9.05

10.81

10.3

10.32

2019/2020

2020/2021 YTD

Lost Time Accident Incident Rate - 2021/21 Incidents x 100 / employees 

Physical health and ways to have fun and 
be healthy outside of work have been 
encouraged. Towards the end of the year, a 
Tennent’s to Tito’s social challenge involved 
colleagues across the Group clocking 
activity miles (through running, cycling 
or walking) with the aim of collectively 
contributing enough miles to travel from the 
Tennent’s Brewery in Glasgow, via other 
C&C locations, to Tito’s in Austin, Texas.

Wellpark

Bulmers

MCB

Scotland Logistics

Bulmers Logistics

Tennents NI

0

0
0

0
0

0.28

0.62

0.75

1.76

1.37

1.42

3.23

2019/2020

2020/2021 YTD

Corporate GovernanceBusiness & StrategyFinancial Statements64

Responsibility Report
(continued)

Emphasis on 
promoting mental 
health awareness 
and encouraging 
positive mental 
health increased 
during FY2021. 

Throughout the pandemic C&C has 
supported colleagues’ financial wellness in 
a variety of ways. Salaries for colleagues 
who are furloughed/laid-off have been 
maintained to a sum equivalent to 80% 
of monthly earnings. This has been 
achieved by “topping up” payment from the 
various government schemes as needed. 
Benefits, such as Life Assurance, and 
benefit allowances have been maintained 
at pre-furlough/lay off terms. C&C has 
provided support for longer term financial 
wellbeing by continuing employer pension 
contributions at 100% of pre-furlough/layoff 
levels.

While we endeavour to assist our 
colleagues’ financial wellbeing in practical 
and tangible ways where possible, we also 
recognise the needs are unique to individual 
circumstances. To assist colleagues in 
supporting themselves in this area we have 
promoted awareness of financial wellbeing 
and made a variety of resources available, 
including via our new learning platforms. 

Emphasis on promoting mental health 
awareness and encouraging positive mental 
health increased during FY2021, with 
more leaders visibly demonstrating their 
commitment to mental health and a greater 
number of colleagues coming forward in 
sharing their personal experiences and 
becoming trained mental health first aiders.

Additional awareness activities took place 
around World Mental Health Awareness 
Day, Time to Talk Day (UK), Valentine’s Day 
(Bulmers Ireland and Tennent’s Northern 
Ireland) and International Women’s Day.

New learning resources were made available 
on topics such as suicide awareness, 
domestic abuse awareness, resilience, 
alcohol awareness, responsible drinking 
and understanding what organisational and 
external support was available.

All business areas launched refreshed 
communication channels for colleagues in 
and away from work due to the pandemic. 
These aimed to maintain connectivity and 
social wellbeing, keep colleagues up to date 
with changes and matters impacting their 
business area and minimise anxiety. 

Remote Working

To safeguard colleague health and wellbeing 
and protect the integrity of our production 
and distribution facilities, through the 
year, we have maintained a policy that all 
colleagues who can work from home, do 
so. This has been supported with a series 
of measures, including risk assessments 
and provision of equipment, to help adjust 
to what is a new situation for most of us. 
We regularly communicated key resources 
that aid personal wellbeing. With so many 
schools closed during the pandemic in the 

UK and Ireland, we offered support to our 
colleagues who have children in school. To 
facilitate the return to work we produced 
short films to familiarise and educate 
returning staff with the increased safety 
measures and layouts put in place across 
all sites.

Primary channels of communication have 
varied throughout the Group, as business 
areas have disparate colleague groups 
which COVID-19 has impacted differently. 
Across the Group, there has been greater 
focus on communication channels such as 
e-newsletters, all-hands video meetings, 
departmental Zoom and MS Teams 
meetings than in previous years. 

In February 2021, we launched ‘Our Forum’, 
an additional channel to allow colleagues 
to stay connected and build engagement 
across the Group. During these sessions, 
the Managing Director, a designated 
Non-Executive Director and representative 
from the ESG Team discussed how the 
Board and Senior Management worked 
together and answered questions raised 
in the Colleague Engagement Survey. ‘Our 
Forum’ is part of our ongoing commitment 
to understanding colleagues’ views and 
covered topics including plans post 
COVID-19; corporate strategy; health and 
safety; training and development and flexible 
and remote working.

C&C Group plc Annual Report 202165

The sessions enable the Non-Executive 
Directors to have a direct understanding of 
topics important to colleagues and allows 
them to feedback to the Board on key 
issues and learnings. The Board is hopeful 
that, once COVID-19 restrictions are lifted, 
there will be greater in-person interaction for 
the ‘Our Forum’ sessions during FY2022.

Embed Key Codes

In June 2020, circa 450 colleagues 
across the Group completed online policy 
compliance training, created by legal 
specialists, DWF Advantage, on:
•  The Bribery Act;
•  Fraud prevention;
•  Cyber security;
•  Cyber crime;
•  Information security at C&C;
•  Modern Slavery;
•  Whistleblowing with confidence; and
•  Financial crime compliance.

In February 2021, two additional courses 
were added: Updated C&C Policies and 
Competition Law. During FY2022, the 
online compliance training will be cascaded 
throughout the workforce.

Learning and Development 
Programmes

A learning management platform was 
introduced across all business areas. This 
enabled on-demand online resources to be 
offered to all colleagues, including those 
away from work, and who do not commonly 
use company information technology 
systems. In addition to wellbeing, COVID-19, 
and diversity and inclusion topics, online 
learning content has been made available 
to provide development to sales teams and 
support organisational change programmes.

We have continued with most formal 
professional qualifications and training, 
although some apprenticeships requiring 
on the job learning experience have been 
deferred until FY2022 as work, and the 
associated experiences required, have not 
been available. Professional development 

has continued within central and support 
services functions, including Finance, 
Marketing and HR, as well as some sales 
and operational areas. Leadership and 
management development and the ‘Raising 
the Bar’ initiative has continued in Tennent’s, 
which included a focus on behavioural 
and diversity and inclusion related topics. 
Similarly, in Matthew Clark, a suite of internal 
management training interventions was 
delivered across a range of behavioural 
and employee relations topics. In Bulmers, 
continued participation in Enterprise Ireland 
funded Lean projects has allowed many 
colleagues to receive Green Belt training 
(which entails product improvement through 
waste removal).

We continue to support professional 
development across the business and this 
year have supported colleagues through 
further education and professional exams 
including SVQs in Management, MBAs, 
CIMA, CIPD and IBD qualifications.

A learning 
management 
platform was 
introduced across all 
business areas. This 
enabled on-demand 
online resources 
to be offered to all 
colleagues, including 
those away from 
work, and who do 
not commonly use 
company information 
technology systems. 

Governance

5

Build a more  
Inclusive, Diverse  
and Engaged C&C

Diversity and Inclusion

Global events in 2020, including the 
prominence of the Black Lives Matter 
movement, is creating an increased 
focus on strong diversity policies and 
fair employment practices. Like other 
organisations which consider themselves 
wholly equitable and equal opportunities 
employers, we recognise the need for 
greater effort in these areas. We have 
introduced a Diversity, Inclusion and 
Wellbeing Policy across C&C Group, 
supplemented by shared learning resources. 
Diversity and Inclusion are a focus for our 
Executive Committee, who have received 
external coaching to support them in leading 
inclusion in a more meaningful way.

To evolve our approach, we intend to 
understand more about the demographic 
and intersectional make up of our 
colleagues, their in-depth views on diversity 
and inclusion topics and evaluate the 
fairness of HR practices through improved 
insight. Understanding more about our 
colleagues and their views requires input 
from as many colleagues as possible and 
unfortunately plans have been delayed due 
to the majority of colleagues being out of 
work during COVID-19. This will be resumed 
in FY2022. 

Employee Engagement Tracking

We view colleague engagement as 
the output of the relationship between 
colleagues and C&C Group, i.e. how they 
feel about their own experiences and 
interactions, as well as the culture and 
connection they feel with their respective 
business areas. We benchmark colleague 

Corporate GovernanceBusiness & StrategyFinancial Statements 
 
66

Responsibility Report
(continued)

engagement against other organisations 
and internally over time. Overall engagement 
improved during FY2021 within the Group 
and when compared to peers. 

During FY2021, despite a high number of 
colleagues not being at work, we increased 
colleague engagement surveying across 
the Group to understand the impact of 
COVID-19. This included emphasis on C&C 
Group’s management of the situation, a 
greater focus on health and wellbeing, as 
well as support provided to colleagues.

Feedback has been used by business areas 
to understand what is working well, as well 
as where they could improve. COVID-19 has 
impacted different business areas in various 
ways and local action plans have been 
adopted in response to feedback received. 
Communication, and a desire to understand 
more about the Group’s strategy, was a 
common focus across the Group. Within 
business areas, targeted action has 
included a focus on improving support 
for those balancing competing demands, 
such as home-schooling and providing the 
opportunity for informal learning for those 
working at home. 

During FY2021, Non-Executive Directors 
increased their engagement with colleagues 
to better understand and represent their 
interests in the boardroom and extend their 
role in governing our corporate culture. 

The approach also aimed to improve 
colleague experience and engagement, 
and the ‘Our Forum’ initiative (see page 64) 
was launched. When COVID-19 restrictions 
are eased, there will be greater in-person, 
including informal, interaction between Non-
Executive Directors and colleagues across 
the Group.

Confidential Whistleblowing 
Helpline 

C&C has an external, independently hosted 
and confidential hotline, where our people 
can share any concern or suspicion related 
to ethical or compliance related wrongdoing 
in the Group.

We use all our internal channels to 
encourage colleagues to raise their 
concerns on anything to do with how C&C 
is conducting its business and its adherence 
to our policies and codes. We constantly 
reassure colleagues that this is a safe and 
confidential way to raise concerns.

In FY2021, there were 35 instances 
of colleagues utilising our confidential 
whistleblowing hotline to raise concerns. 

Human Rights

We do not condone and will not 
knowingly participate in any form of 
human exploitation, including slavery and 
people trafficking. We refuse to work with 
any suppliers or service providers who 
knowingly participate in such practices or 
who cannot demonstrate to us sufficient 
controls to ensure that such practices are 
not taking place in their supply chains. Our 
approach is reflected in our Sustainable 
and Ethical Procurement Policy, which we 
circulate to suppliers. We also carry out 
diligence audits and checks on our suppliers 
to ensure that they have in place and adhere 
to appropriate ethical policies including 
our Sustainable Ethical Procurement 
Policy, with KPIs for those areas where we 
believe the potential impact on the Group 
is material. A process is in place internally 
to address and remediate any instances of 
non-conformance with our Sustainable and 
Ethical Procurement Policy.

A copy of our Anti-Modern Slavery 
Statement is available on our website.

Anti-Bribery and Corruption

Our Anti-Bribery and Corruption Policy and 
accompanying training materials, referenced 
above in Embedding Key Codes, are 
designed to be straightforward and direct 
so that it is clear to all employees what 
they may or may not do as part of normal 
business transactions. The Policy applies 
to all colleagues in the Group equally. It is 
written to ensure that legitimate and honest 
business transactions can be distinguished 

from improper and dishonest transactions. 
This Policy and the accompanying training 
will be tracked as part of the internal 
audit monitoring process to monitor 
understanding and adherence to the Policy. 
KPIs have been established for those areas 
where we believe the potential impact on 
the Group is material. During FY2021, no 
incidences of bribery or corruption were 
uncovered across the Group. 

Tax

The Group takes its responsibilities as a 
corporate citizen seriously. This includes 
respecting and complying with local 
tax laws and paying the required and 
appropriate levels of tax in the different 
countries where we operate. We claim 
the allowances and deductions that we 
are properly entitled to, for instance, on 
the investment and employment that we 
bring to our communities. We benefit from 
having always been an Irish company, 
established in the Republic of Ireland’s 
corporate tax environment, with our major 
cider production unit located in Clonmel and 
the Group is headquartered in Dublin. The 
majority of the Group’s profits are earned in 
the Republic of Ireland and the UK, which 
both have competitive corporation tax rates 
compared with the European average. In 
the Republic of Ireland and the UK, we remit 
substantial amounts of duty on alcohol 
production. The Company was grateful 
for the decision of the Irish Revenue and 
the HMRC to defer tax liabilities during the 
outbreak of COVID-19. 

Protecting Customer and other 
Stakeholder Data

The Group's wholly owned subsidiary, 
Matthew Clark Bibendum Limited (‘MCB’), 
became aware in April 2021 that it was 
the subject of a cyber-security incident, 
which impacted both Matthew Clark and 
Bibendum. MCB responded quickly, 
enacting its cyber-security response plan, 
and took steps to protect its IT systems. A 

C&C Group plc Annual Report 202167

Portman Group 

In May 2021, C&C re-joined the Portman 
Group. While our internal marketing codes 
have always exceeded the Portman Group 
Codes of Practice, we were delighted to 
re-join the Group and actively support 
their aims to deliver higher standards of 
best practice and ensure the responsible 
marketing and promotion of alcoholic 
products.

Other

In March 2020, Tennent’s worked with the 
Scottish Government and NHS Scotland to 
educate drinkers around the weekly alcohol 
consumption guidelines of 14 units. Support 
for this campaign involved advertising in 
our trade wholesale brochure, “One Stop” 
was distributed to circa 4,500 customers, a 
donation of advertising assets were made at 
Celtic Park, such as the match programme, 
concourse TV screens and in game 
perimeter LED boards. This messaging was 
viewed by circa 150,000 fans at matches 
and by TV and digital broadcast audiences 
of circa 2m viewers.

leading forensic information technology firm 
and legal counsel were engaged to assist 
MCB investigate the incident and restore 
its IT systems as quickly and as safely as 
possible. The issue did not affect the IT 
systems of the wider C&C Group, which 
continued to operate as normal. 

The Group has a number of IT security 
controls in place including gateway firewalls, 
intrusion prevention systems, security 
incident monitoring and virus scanning. 
Regular communications are sent out to 
colleagues containing advice on IT security 
particularly in relation to home working. 
The Group’s approach is one of ongoing 
enhancement of controls as threats evolve 
with the target being to align controls, and in 
particular to implement any new services or 
changes to the environment. 

The Group also has a suite of information 
security policies in place including Data 
Protection (‘GDPR’) and Electronic 
Information and Communications. The 
Group has enacted specific business 
continuity plans including co-ordination 
with key third party IT suppliers and 
consideration of keyman risk for the Group’s 
IT personnel. 

We have implemented configuration 
changes to block phishing emails, increased 
awareness campaigns to help our people 
identify these types of attacks, and are 
identifying areas for further improvement 
in the development of our awareness 
campaigns. 

The recent incident affecting Matthew Clark 
and Bibendum IT systems has emphasised 
the need for continued focus on information 
security. The Group has commenced a 
detailed review of its information security 
and cyber preparedness policies and 
processes.

6

Collaborate with 
Government & NGOs

Leading Deposit Return Scheme 
(‘DRS’) Implementation in Scotland

C&C has supported the Scottish 
Government’s aims around the introduction 
of a Deposit Return Scheme (‘DRS’) 
since proposals were first announced in 
2017. Since then, we have worked with 
the Scottish Government, Zero Waste 
Scotland and all stakeholders to help 
create an efficient, well-designed DRS for 
Scotland that delivers on the country’s 
recycling and litter targets and supports 
ambitions for a more circular economy. 
In March 2021, C&C became a founding 
member of Circularity Scotland, the system 
administrator appointed to operate the DRS 
in Scotland. The new administrator will work 
collaboratively with producers, retailers, 
the hospitality industry and wholesalers to 
deliver a scheme to collect more than 90% 
of used drinks containers.

Collaborate on Minimum Unit Price 
Implementation in Ireland

We look forward to the planned 
implementation of minimum unit pricing in 
Ireland on 1 January 2022. Although the 
majority of drinkers in Ireland enjoy alcohol 
responsibly, we believe this legislation 
will have the same impact as it has had 
in Scotland in tackling the availability of 
strong, cheap alcohol and its correlation 
with harmful drinking. We will continue to 
work with the Irish Government and all 
relevant bodies around the implementation 
of minimum unit price legislation.

Corporate GovernanceBusiness & StrategyFinancial Statements68

Directors’ Report

The Directors present the Annual Report and audited Consolidated Financial Statements of the Group for the year ended 28 February 2021.

Principal Activities

The Group’s principal trading activity is the manufacturing, marketing and distribution of branded beer, cider, wine, spirits and soft drinks.

Non-Financial Reporting Statement
In compliance with the European Union (Disclosure of Non-Financial and Diversity Information by certain large undertakings and groups) 
Regulations 2017, the table below is designed to help stakeholders navigate to the relevant sections in this Annual Report to understand the 
Group’s approach to these non-financial matters:

Reporting Requirements

Our Policies

Section in Annual Report or
Page References

Risks

Although the risks associated with environmental 
matters are actively monitored, the Group does not 
believe these risks meet the threshold of a principal 
risk for our business. 

For employee matters, retention and recruitment of 
staff is one of our principal risks. Please refer to page 
36 for more details. 

Although the risks associated with human rights 
abuses are actively monitored, the Group does not 
believe these risks meet the threshold of a principal 
risk for our business.

Although the risks associated with bribery and 
corruption are actively monitored, the Group does 
not believe these risks meet the threshold of a 
principal risk for our business. 

Environmental 
matters

Environmental Sustainability

Responsibility Report

Social and 
Employee matters

Diversity and Inclusion 
Health and Safety 
Speak Up
Conflicts of Interest

Responsibility Report

Human Rights

Anti-Modern Slavery

Responsibility Report

Anti-bribery and 
Corruption

Code of Conduct 
Compliance 
Anti-Bribery 

Description of the 
business model

Non-Financial 
key performance 
indicators

Dividends

Responsibility Report

Please refer to pages 
24 to 27

Please refer to page 
30

Due to the emergence of COVID-19 and the impact this has on global economies and on business generally, the Board concluded it was not 
appropriate, nor prudent, to pay an interim dividend or declare a final dividend for FY2021. For the previous financial year ending 29 February 
2020, an interim dividend of 5.50 cent per share was paid on 13 December 2019. No final dividend was paid for FY2020 given the outbreak 
of COVID-19 and its impact.

C&C Group plc Annual Report 2021 
Board of Directors

The names, functions and date of appointment of the current Directors are as follows:

Director

Stewart Gilliland

David Forde

Patrick McMahon 

Andrea Pozzi

Vineet Bhalla

Jill Caseberry

Jim Clerkin

Vincent Crowley

Emer Finnan

Helen Pitcher 

Jim Thompson

Function

Non-Executive Chair

Interim Executive Chair

Non-Executive Chair

Non-Executive Director

Group Chief Executive Officer

Group Chief Financial Officer

Chief Operating Officer

Independent Non-executive Director

Independent Non-Executive Director

Independent Non-Executive Director

Independent Non-Executive Director

Independent Non-Executive Director

Independent Non-Executive Director

Independent Non-Executive Director

69

Appointment

2020

2020*

2018

2012

2020

2020

2017

2021

2019

2017

2016

2014

2019

2019

*  Stewart Gilliland was appointed as interim Executive Chair from 16 January 2020, following the retirement of Stephen Glancey, to 2 November 2020, when David Forde was 

appointed Group Chief Executive Officer.

Research and Development

Share Price

Certain Group undertakings are engaged in 
ongoing research and development aimed 
at improving processes and expanding 
product ranges.

Listing Arrangements

In order to facilitate entry into the FTSE UK 
Index Series, the Group cancelled the listing 
and trading of C&C shares on Euronext 
Dublin with effect from 8 October 2019. The 
Group is listed on the premium segment 
of The London Stock Exchange and was 
included in the FTSE All-Share Index and the 
FTSE 250 indices in December 2019.

The Group remains domiciled and tax 
resident in Ireland, with its registered and 
corporate head office located in Dublin. 
The Group also retains a significant 
manufacturing, commercial and brand 
presence in Ireland.

The price of the Company’s ordinary shares 
as quoted on the London Stock Exchange 
at the close of business on 26 February 
2021 (being the last working day) was £2.58 
(29 February 2020: £3.28). The price of the 
Company’s ordinary shares ranged between 
£1.45 and £3.36 during the year.

Further Information on the Group
The information required by section 327 of 
the Companies Act 2014 to be included in 
this report with respect to:
1.  The review of the development and 

performance of the business and future 
developments is set out in the CEO’s 
Review on pages 10 to 21 and the 
Strategic Report on pages 2 to 67.
2.  The principal risks and uncertainties 
which the Company and the Group 
faces are set out in the Strategic Report 
on pages 2 to 67 and which have been 
updated to reflect the risks posed by 
COVID-19.

3.  The key performance indicators relevant 

to the business of the Group, including 
environmental and employee matters, 
are set out in the Strategic Report on 

pages 30 to 31 and in the Group Chief 
Financial Officer’s Review on pages 43 
to 49; and further information in respect 
of environmental and employee matters 
is set out in the Responsibility Report 
on pages 50 to 67.

4.  The financial risk management 

objectives and policies of the Company 
and the Group, including the exposure 
of the Company and the Group to 
financial risk, are set out in the Group 
Chief Financial Officer’s Review on 
pages 43 to 49 and note 24 to the 
financial statements.

The Group’s Viability Statement is contained 
in the Strategic Report on pages 41 to 42.

Corporate Governance

In accordance with Section 1373 of the 
Companies Act 2014, the corporate 
governance statement of the Company 
for the year, including the main features of 
the internal control and risk management 
systems of the Group, is contained in 
the Strategic Report and the Corporate 
Governance Report on pages 76 to 85. 

Corporate GovernanceBusiness & StrategyFinancial Statements70

Directors’ Report
(continued)

Substantial Interests

As at 28 February 2021 and 14 May 2021, being the latest practicable date, details of interests over 3% in the ordinary share capital carrying 
voting rights which have been notified to the Company are:

Artemis Investment Management LLP

FMR LLC 

Silchester International Investors LLP 

Investec Asset Management Limited

FIL Limited

BlackRock, Inc.

Brandes Investment Partners, L.P.

JNE Partners LLP

No. of ordinary 
shares held as 
notified at  

No. of ordinary 
shares held as 
notified at  

% at  

28 February 2021

28 February 2021

14 May 2021

% at 
14 May 2021

46,564,845

26,823,505

15,465,170

15,391,039

13.051,606

12,222,351

12,063,059

9,583,419

14.95% 46,564,845

14.52%

8.61% 26,823,505

4.99%

4.98%

15,465,170

15,391,039

4.19%

13,051,606

3.94%

14,829,887

3.89%

12,063,059

3.07%

9,583,419

8.37%

4.82%

4.80%

4.07%

4.76%

3.76%

2.99%

As far as the Company is aware, other than as stated in the table above, no other person or company had at 28 February 2021 or 14 May 
2021, being the latest practicable date, an interest in 3% or more of the Company’s share capital carrying voting rights.

Issue of Shares and Purchase of 
Own Shares

At the Annual General Meeting held on 23 
July 2020, the Directors received a general 
authority to allot shares. A limited authority 
was also granted to Directors to allot shares 
for cash otherwise than in accordance with 
statutory pre-emption rights. Resolutions 
will be proposed at the 2021 Annual General 
Meeting to allot shares to a nominal amount 
which is equal to approximately one-third 
of the issued ordinary share capital of 
the Company. In addition, resolutions will 
also be proposed to allow the Directors 
to allot shares for cash otherwise than in 
accordance with statutory pre-emption 
rights up to an aggregate nominal value 
which is equal to approximately 5% of the 
nominal value of the issued share capital of 
the Company and, in the event of a rights 
issue, and a further 5% of the nominal value 
of the issued share capital of the Company 
for the purposes of an acquisition or a 
specified capital investment. If granted, 
these authorities will expire at the conclusion 
of the Annual General Meeting in 2022 and 
the date 18 months after the passing of the 
resolution, whichever is earlier.

shares (the “Repurchase Authority”). As at 
the date of this Report, the Group had not 
purchased any ordinary shares pursuant to 
the Repurchase Authority from the start of 
the financial year.

Special resolutions will be proposed at the 
2021 Annual General Meeting to renew 
the authority of the Company, or any of its 
subsidiaries, to purchase up to 10% of the 
Company’s ordinary shares in issue at the 
date of the Annual General Meeting and 
in relation to the maximum and minimum 
prices at which treasury shares (effectively 
shares purchased and not cancelled) may 
be re-issued off-market by the Company. 
If granted, the authorities will expire on the 
earlier of the date of the Annual General 
Meeting in 2022 and the date 18 months 
after the passing of the resolution. The 
minimum price which may be paid for 
shares purchased by the Company shall not 
be less than the nominal value of the shares 
and the maximum price will be 105% of the 
average market price of such shares over 
the preceding five days. The Directors will 
only exercise the power to purchase shares 
if they consider it to be in the best interests 
of the Company and its shareholders.

At the Annual General Meeting held on 23 
July 2020 authority was granted to purchase 
up to 10% of the Company’s ordinary 

As at 14 May 2021, being the latest 
practicable date, options to subscribe for a 
total of 2,730,762 ordinary shares (excluding 

Recruitment and Retention Awards) are 
outstanding, representing 0.88.% of the 
Company’s total voting rights. If the authority 
to purchase ordinary shares were used in 
full, the options would represent 0.98% of 
the Company’s total voting rights.

Dilution Limits and Time Limits

All employee share plans contain the share 
dilution limits recommended in institutional 
guidance, namely that no awards shall be 
granted which would cause the number 
of Shares issued or issuable pursuant to 
awards granted in the ten years ending with 
the date of grant (a) under any discretionary 
or executive share scheme adopted by the 
Company to exceed 5%, and (b) under any 
employees’ share scheme adopted by the 
Company to exceed 10%, of the ordinary 
share capital of the Company in issue at that 
time. 

The European Communities 
(Takeover Bids (Directive 2004/25/
EC)) Regulations 2006

Structure of the Company’s share capital
At 14 May 2021, being the latest practicable 
date, the Company has an issued share 
capital of 320,626,375 ordinary shares of 
€0.01 each and an authorised share capital 
of 800,000,000 ordinary shares of €0.01 
each.

C&C Group plc Annual Report 2021 
71

At 28 February 2021, the trustee of the C&C 
Employee Trust held 1,766,325 ordinary 
shares of €0.01 each in the capital of the 
Company. Shares held by the trustee of the 
C&C Employee Trust are accounted for as 
if they were treasury shares. These shares 
are, however, included in the calculation 
of Total Voting Rights for the purposes of 
Regulation 20 of the Transparency (Directive 
2004/109/EC) Regulations 2007 (“TVR 
Calculation”).

As at 28 February 2021, a subsidiary of 
the Group held 9,025,000 shares in the 
Company, which were acquired under 
the authority granted to the Company. 
These shares are not included in the TVR 
Calculation and are accounted for as 
treasury shares.

Details of employee share schemes, and 
the rights attaching to shares held in these 
schemes, can be found in note 4 (Share-
Based Payments) to the financial statements 
and the Report of the Remuneration 
Committee on Directors’ Remuneration on 
pages 102 to 132. 

The Company has no securities in issue 
conferring special rights with regard to 
control of the Company.

Details of persons with a significant holding 
of securities in the Company are set out on 
page 70.

Rights and obligations attaching to the 
Ordinary Shares
All ordinary shares rank pari passu, and 
the rights attaching to the ordinary shares 
(including as to voting and transfer) are 
as set out in the Company’s Articles of 
Association (“Articles”). A copy of the 
Articles may be obtained upon request to 
the Company Secretary.

Holders of ordinary shares are entitled to 
receive duly declared dividends in cash or, 
when offered, additional Ordinary Shares. 
In the event of any surplus arising on the 
occasion of the liquidation of the Company, 
shareholders would be entitled to a share 
in that surplus pro rata to their holdings of 
ordinary shares.

Holders of ordinary shares are entitled 
to receive notice of and to attend, speak 
and vote in person or by proxy, at general 
meetings having, on a show of hands, 
one vote, and, on a poll, one vote for each 
Ordinary Share held. Procedures and 
deadlines for entitlement to exercise, and 
exercise of, voting rights are specified in 
the notice convening the general meeting 
in question. There are no restrictions on 
voting rights except in the circumstances 
where a “Specified Event” (as defined in 
the Articles) shall have occurred and the 
Directors have served a restriction notice on 
the shareholder. Upon the service of such 
restriction notice, no holder of the shares 
specified in the notice shall, for so long as 
such notice shall remain in force, be entitled 
to attend or vote at any general meeting, 
either personally or by proxy.

Holding and transfer of Ordinary 
Shares

Following the migration in March 2021 of 
securities settlement in the securities of 
Irish registered companies listed on the 
London Stock Exchange (such as the 
Company) and/or Euronext Dublin from the 
current settlement system, CREST, to the 
replacement system, Euroclear Bank, the 
ordinary shares can be held in certificated 
form (that is, represented by a share 
certificate) or indirectly through the Euroclear 
System or through CREST in CDI (CREST 
Depository Interest) form. 

Save as set out below, there is no 
requirement to obtain the approval of the 
Company, or of other shareholders, for a 
transfer of ordinary shares. The Directors 
may decline to register (a) any transfer of 
a partly-paid share to a person of whom 
they do not approve, (b) any transfer of 
a share to more than four joint holders, 
and (c) any transfer of a certificated share 
unless accompanied by the share certificate 
and such other evidence of title as may 
reasonably be required. The registration 
of transfers of shares may be suspended 
at such times and for such periods (not 
exceeding 30 days in each year) as the 
Directors may determine.

Transfer instruments for certificated 
shares are executed by or on behalf of the 
transferor and, in cases where the share 
is not fully paid, by or on behalf of the 
transferee. 

The Articles contain provisions designed 
to facilitate the Company’s participation 
in the Euroclear Bank settlement system 
and to facilitate the exercise of rights in the 
Company by holders of interests in ordinary 
shares that are held through the Euroclear 
Bank system. The holding and transfer of 
ordinary shares through the Euroclear Bank 
system is additionally subject to the rules 
and procedures of Euroclear Bank and 
applicable Belgian law and (for interests in 
ordinary shares held in CDI form) those of 
CREST.

Rules concerning the appointment 
and replacement of the Directors 
and amendment of the Company’s 
Articles

Unless otherwise determined by ordinary 
resolution of the Company, the number 
of Directors shall not be less than two or 
more than 14. Subject to that limit, the 
shareholders in general meeting may 
appoint any person to be a Director either 
to fill a vacancy or as an additional Director. 
The Directors also have the power to co-opt 
additional persons as Directors, but any 
Director so co-opted is under the Articles 
required to be submitted to shareholders 
for re-election at the first Annual General 
Meeting following his or her co-option.

The Articles require that at each Annual 
General Meeting of the Company one-third 
of the Directors retire by rotation. However, 
in accordance with the recommendations 
of the UK Corporate Governance Code, the 
Directors have resolved they will all retire 
and submit themselves for re-election by the 
shareholders at the Annual General Meeting 
to be held this year.

The Company’s Articles may be amended 
by special resolution (75% majority of votes 
cast) passed at a general meeting.

Corporate GovernanceBusiness & StrategyFinancial Statements72

Directors’ Report
(continued)

Powers of Directors

Under its Articles, the business of the 
Company shall be managed by the Directors, 
who exercise all powers of the Company 
as are not, by the Companies Acts or the 
Articles, required to be exercised by the 
Company in general meeting.

The powers of Directors in relation to issuing 
or buying back by the Company of its shares 
are set out above under “Issue of Shares and 
Purchase of Own Shares”.

Change of control and related 
matters

Certain of the Group’s borrowing facilities 
include provisions that, in the event of a 
change of control of the Company, could 
oblige the Group to repay the facilities. 
Certain of the Company’s customer 
and supplier contracts and joint venture 
arrangements also contain provisions that 
would allow the counterparty to terminate the 
agreement in the event of a change of control 
of the Company. The Company’s Executive 
Share Option Scheme and Long-Term 
Incentive Plan each contain change of control 
provisions which allow for the acceleration of 
the exercise of share options/awards in the 
event of a change of control of the Company. 

There are no agreements between the 
Company and its Directors or employees 
providing for compensation for loss of office 
or employment (whether through resignation, 
purported redundancy or otherwise) that 
occurs because of a takeover bid in excess 
of their normal contractual entitlement. 

Shareholder Rights Directive II

On 20 March 2020, the provisions of the 
Shareholders’ Rights Directive II (SRD II) 
became law in Ireland with the publication of 
the European Union (Shareholders’ Rights) 
Regulations 2020 (SRD II Regulations). The 
SRD II Regulations apply with effect from 30 
March 2020.

SRD II Regulations codify that Irish 
companies must seek shareholder approval 
of a remuneration report annually; and, an 

advisory remuneration policy once every 
four years. The Group is, in effect, already 
in compliance with this requirement having 
provided shareholders with the opportunity 
to opine on the Group’s remuneration report 
annually since 2010; and also in providing 
shareholders with an advisory vote on the 
Group’s Remuneration Policy. The 2021 
Remuneration Policy (“policy”) will be put 
to our shareholders on an advisory basis at 
this year’s AGM. Details of the Policy are set 
out on pages 109 to 123.

Political Donations

No political donations were made by 
the Group during the year that require 
disclosure in accordance with the Electoral 
Acts, 1997 to 2002.

Accounting Records

The measures taken by the Directors to 
secure compliance with the requirements 
of Sections 281 to 285 of the Companies 
Act, 2014 with regard to the keeping of 
adequate accounting records are to employ 
accounting personnel with appropriate 
qualifications, experience and expertise 
and to provide adequate resources to the 
finance function. The books of account of 
the Company are maintained at the Group’s 
office in Bulmers House, Keeper Road, 
Crumlin, Dublin 12, D12 K702.

Auditor

In accordance with Section 383(2) of the 
Companies Act, 2014, the auditor, Ernst 
& Young, Chartered Accountants, will 
continue in office. Ernst & Young were first 
appointed as the Company’s auditor during 
the financial year ending 28 February 2018 
following a tender process. The Company 
is committed to mandatory tendering every 
ten years in line with best practice. Further 
details are set on page 90.

which the Company’s auditor is unaware. 
Having made enquiries with fellow Directors 
and the Company’s auditor, each Director 
has taken all the steps that they ought to 
have taken as a Director to make themselves 
aware of any relevant audit information and to 
establish that the Company’s auditor is aware 
of that information.

Directors’ Compliance Statement 
(Made In Accordance With Section 
225 of the Companies Act 2014)

The Directors acknowledge that they are 
responsible for securing compliance by the 
Company with its relevant obligations as 
are defined in the Companies Act, 2014 (the 
‘Relevant Obligations’). 

The Directors confirm that they have drawn up 
and adopted a compliance policy statement 
setting out the Company’s policies that, in 
the Directors’ opinion, are appropriate to the 
Company with respect to compliance by the 
Company with its relevant obligations. 

The Directors further confirm the Company 
has put in place appropriate arrangements or 
structures that are, in the Directors’ opinion, 
designed to secure material compliance with 
its relevant obligations including reliance 
on the advice of persons employed by the 
Company and external legal and tax advisers 
as considered appropriate from time to time 
and that they have reviewed the effectiveness 
of these arrangements or structures during 
the financial year to which this report relates.

Financial Instruments

In the normal course of business, the Group 
has exposure to a variety of financial risks, 
including foreign currency risk, interest 
rate risk, liquidity risk, and credit risk. The 
Company’s financial risk objectives and 
policies are set out in Note 24 of the financial 
statements.

Disclosure of Information to the Auditor
In accordance with Section 330 of the 
Companies Act, 2014, the Directors confirm 
that, so far as they are each aware, there 
is no relevant audit information, being 
information needed by the auditor in 
connection with preparing their report, of 

Post Balance Sheet Events

On 26 May 2021, the Group announced a 
rights issue. The rights issue is intended, 
alongside the other actions that the Group 
has already announced and implemented, 
to reduce leverage and improve the Group’s 

C&C Group plc Annual Report 202173

The Directors’ Report for the year ended 28 
February 2021 comprises these pages and 
the sections of the Annual Report referred 
to under ‘Other information’ above, which 
are incorporated into the Directors’ Report 
by reference.

Signed
On behalf of the Board

David Forde
Group Chief 
Executive Officer 

26 May 2021

Patrick McMahon  
Group Chief 
Financial Officer

investigating the incident and restoring the IT 
systems as quickly and as safely as possible. 
As part of the cybersecurity response plan, 
the Group contacted all stakeholders on the 
actions the Group had taken and notified the 
relevant authorities, including the Information 
Commissioner’s Office. This incident did 
not affect the IT systems of the wider C&C 
Group, which continued to operate as normal. 
The recent incident affecting Matthew Clark 
and Bibendum IT systems has emphasised 
the need for continued focus on information 
security. The Group has commenced a 
detailed review of its information security and 
cyber preparedness policies and processes.

There were no other events affecting the 
Group that have occurred since the year end 
which would require disclosure or amendment 
of the consolidated financial statements.

Annual General Meeting

Your attention is drawn to the letter to 
shareholders and the notice of meeting 
accompanying this report which set out 
details of the matters which will be considered 
at the Annual General Meeting. In particular, 
please ensure to read additional disclosures 
relating to restrictions at the Annual General 
Meeting due to government and health 
authority guidance on COVID-19 social 
distancing.

Other Information 

Other information relevant to the Director’s 
Report may be found in the following sections 
of the Annual Report:

Information

Results

Principal risks & uncertainties including 
risks associated with recent emergence of 
COVID-19

Directors’ remuneration, including the 
interests of the directors and secretary in the 
share capital of the Company

Location in the Annual Report

Financial Statements – pages 144 to 235.

Principal Risks & Uncertainties – pages 32 
to 42.

Directors’ Remuneration Report – pages 
102 to 132.

Long-Term Incentive Plan, share options and 
equity settled incentive schemes

Directors’ Remuneration Report – pages 
102 to 132.

Significant subsidiary undertakings

Financial Statements – Note 29.

Director biographies and Board composition

Directors and Officers – pages 74 to 75.

Audit Committee Report

Pages 86 to 91.

overall liquidity position thereby providing 
the Group with the capital structure to both 
support the business during further potential 
disruptions from COVID-19 and to deliver on 
its strategy as normalised trading conditions 
return.

As a direct consequence of the impact 
of COVID-19, the Group successfully 
negotiated waivers on its debt covenants 
from its lending group for FY2021, and these 
have been extended up to, but not including, 
the August 2022 test date whether or not 
the rights issue is successful. Conditional 
on a Minimum Equity Raise being achieved, 
the debt covenants for 31 August 2022 were 
also renegotiated to increase the threshold 
of the Group’s Net Debt/Adjusted EBITDA 
covenant to not exceed 4.5x and to reduce 
the Interest cover covenant to be not less 
than 2.5x. As part of the agreement reached 
to waive the debt covenants, a minimum 
liquidity requirement and a gross debt 
restriction have been put in place, both in 
the scenario of a Minimum Equity Raise 
being achieved or a Minimum Equity Raise 
not being achieved. Please refer to Note 20 
for further details.  

Post year end the Group announced that 
the outcome of a cost reduction programme 
it had undertaken would deliver annualised 
savings of €18m against its pre COVID-19 
cost base.

On 2 April 2021, the Group completed the 
sale of its wholly owned US subsidiary, 
Vermont Hard Cider Company (“VHCC”) to 
Northeast Kingdom Drinks Group, LLC for a 
total consideration of USD 20 million. VHCC 
was classified as a disposal group, held for 
sale, as at 28 February 2021.

In April 2021, the Group's wholly owned 
subsidiary, Matthew Clark Bibendum Limited 
("MCB"), were the subject of a cybersecurity 
incident, which impacted both Matthew 
Clark and Bibendum. MCB responded 
quickly, enacting its cybersecurity response 
plan, and taking steps to protect its IT 
systems. Additionally, C&C engaged a 
leading forensic information technology firm 
and legal counsel to assist the Group in 

Corporate GovernanceBusiness & StrategyFinancial Statements 
74

Directors and Officers

1

3

5

7

9

11

2

4

6

8

10

12

1. Stewart Gilliland
Chair
Stewart Gilliland (64) was appointed a Non-
Executive Director of the Company in April 
2012 and Chair in July 2018. Stewart is also 
Chair of the Nomination Committee. From 
2006 to 2010 he was Chief Executive Officer 
of Müller Dairy (UK) Ltd. Prior to that, he held 
positions at Whitbread Beer Company and 
at Interbrew SA in markets including the UK, 
Ireland, Europe and Canada. He is currently 
a Non-Executive Director and member of the 
Audit Committee and Nomination Committee 
at Tesco plc, a Non-Executive Director and 
Chair of the Remuneration Committee at 
Natures Way Foods Limited and a Non-
Executive Director of Chapel Down Limited. He 
is a former Non-Executive Director of Booker 
Group plc, Mitchells & Butlers plc, Sutton & 
East Surrey Water plc, Vianet Group plc and 
Tulip Limited. 

2. David Forde
Group Chief Executive Officer
David Forde (53) was appointed Group Chief 
Executive Officer in November 2020. Prior to 
joining the Company, David was the Managing 
Director of Heineken UK, a leading producer 
of beer and cider brands in the UK market, 
as well as a significant pub operator, with 
approximately 2,500 outlets in its estate. David 
worked with Heineken for 31 years and had 
extensive experience in senior leadership 
positions across the business. He started 
his career with the Sales and Marketing 
team at Heineken Ireland, before gaining 
international experience in the Netherlands 
and then Poland, where he was Marketing 
Director. Progressing to senior leadership, 
David was appointed General Manager of 
Heineken UK in 2007 and played a key role in 
Heineken's acquisition of Scottish & Newcastle 
in 2008 and the subsequent integration of 
the two businesses. In 2009, David returned 
to Heineken Ireland as Managing Director, 
before being appointed Managing Director of 
Heineken UK in 2013.

3. Patrick McMahon
Group Chief Financial Officer
Patrick McMahon (41) was appointed Group 
Chief Financial Officer in July 2020. He has 
held a number of senior management positions 
within the food and beverage sector across 
the UK, Ireland and North America over the 
past 15 years. Having originally joined C&C in 
2005 his previous roles include Group Finance 
Director, Finance Director of a number of 
C&C’s business units and most recently, Group 
Strategy Director prior to his appointment as 
Group CFO. Patrick is a Fellow of Chartered 
Accountants Ireland, having trained at KPMG.

4. Andrea Pozzi
Group Chief Operating Officer
Andrea Pozzi (49) is the Group’s Chief 
Operating Officer with responsibility for the 
Group’s manufacturing, logistics, procurement 
and IT functions as well as leading the Group’s 
businesses in Great Britain and the export 
business. He joined C&C in 2010 and has had 
a number of roles within the Group, including 
Group Manufacturing Director and Managing 
Director International (EMEA and GB). Before 
joining C&C, Andrea held various management 
positions with the Carlsberg Group, Scottish & 
Newcastle and Masterfoods.

5. Vineet Bhalla
Independent Non-Executive Director
Vineet Bhalla (48) was appointed a Non-
Executive Director of the Company in April 
2021. Vineet is a highly experienced digital 
professional, with over 25 years of experience 
across defence, consumer goods, health 
and retail sectors. Until March 2021, Vineet 
was Chief Technology Officer and a Senior 
Vice President at Burberry plc. He previously 
held global roles for Unilever as Head of 
IT for their digital marketing and research 
and development divisions and had led 
data-driven and digital transformations at 
scale. Prior to Unilever, Vineet held global 
technology positions at Diageo enabling data 
driven transformation of their UK and Ireland 
Customer Development Teams. Vineet also 
currently holds a Non-Executive Director at 
Moorfields Eye Hospital NHS Foundation Trust 
and serves as Chair of the Trust’s People and 
Culture Committee. Vineet brings strong digital 
transformation skills to the Board.

C&C Group plc Annual Report 2021Board Committees

Audit Committee
Emer Finnan (Chair)
Vincent Crowley
Jim Thompson

Nomination Committee
Stewart Gilliland (Chair)
Emer Finnan
Vincent Crowley
Helen Pitcher

Remuneration 
Committee
Helen Pitcher (Chair)
Jill Caseberry 
Jim Clerkin

ESG Committee
Jim Thompson (Chair)
Jill Caseberry
Helen Pitcher
Patrick McMahon
Andrea Pozzi

Senior Independent 
Director
Vincent Crowley 

75

6. Jill Caseberry
Independent Non-Executive Director
Jill Caseberry (56) was appointed a Non-
Executive Director of the Company in February 
2019, a member of the Remuneration 
Committee in March 2019 and a member of 
the ESG Committee in September 2020. Jill 
has extensive sales, marketing and general 
management experience across a number of 
blue chip companies including Mars, PepsiCo 
and Premier Foods. Jill is a Non-Executive 
Director, Chair of the Remuneration Committee 
and member of the Audit and Nomination 
Committee at Bellway plc and at Halfords 
plc. Jill is also a Non-Executive Director and 
a member of the Remuneration Committee 
at Bakkavor plc and Senior Independent 
Director, Chair of the Remuneration Committee 
and member of the Audit and Nomination 
Committees of St. Austell Brewery Company 
Limited. Jill brings considerable experience 
of brand management and marketing to the 
Board.

7. Jim Clerkin
Independent Non-Executive Director
Jim Clerkin (66) was appointed as a Non-
Executive Director of the Company in April 
2017. Jim has over 40 years’ experience 
in the beer, wines, champagne and spirits 
industry. He has worked in the industry in 
Ireland, UK, France, Canada, Mexico and 
the United States at senior levels including 
managing director and CEO roles. He brings 
a wealth of experience and knowledge of 
global drinks to the Board including by way 
of his roles at Guinness Ireland, Diageo and 
Allied Domecq for North America. In 2008, Jim 
was asked to take over the Moet Hennessy 
(LVMH) wine and spirits business in the US as 
President and CEO. In 2015, the territory was 
extended to include North America. In 2020, 
he was appointed to a new role as President 
of Strategic Development and advisor to the 
global CEO. Jim has also served on the Board 
of the Distilled Spirits Council USA for twelve 
years. In additional to his professional career, 
Jim has also been the Chair of Co Operation 
Ireland (USA) which is a renowned peace and 
reconciliation charity.

8. Vincent Crowley
Independent Non-Executive Director
Vincent Crowley (66) was appointed as a 
Non-Executive Director of the Company in 
January 2016 and as Senior Independent 
Director in June 2019. He is a member of 
the Audit Committee and the Nomination 
Committee. Vincent was previously 
both Chief Operating Officer and Chief 
Executive Officer of Independent News 
and Media plc, a leading media company. 
He also served as Chief Executive Officer 
and subsequently as a Non-Executive 
Director of APN News & Media, a media 
company listed in Australia and New 
Zealand. He initially worked with KPMG in 
Ireland. Vincent is currently Chair of Altas 
Investments plc and a Non-Executive 
Director of Grafton Group plc. Vincent 
brings considerable domestic and 
international business experience across a 
number of sectors to the Board.

9. Emer Finnan
Independent Non-Executive Director
Emer Finnan (52) was appointed as a 
Non-Executive Director of the Company 
in May 2014, became Chair of the Audit 
Committee in July 2015 and is a member 
of the Nomination Committee. She is 
President, Europe of Kildare Partners, 
a private equity firm based in London 
and Dublin, where she is responsible for 
investment origination in Europe. After 
qualifying as a chartered accountant with 
KPMG, she worked in investment banking 
at Citibank and ABN AMRO in London and 
then NCB Stockbrokers in Dublin. In 2005 
she joined EBS Building Society in Ireland, 
becoming its Finance Director in early 2010. 
In September 2012, Emer re-joined NCB 
Stockbrokers to lead a financial services 
team in Ireland. She joined Kildare Partners 
in 2013. She brings considerable financial 
expertise to the Board.

For information on independence of the Directors, please see Directors’ 
Statement of Corporate Governance on pages 76 to 85.

10. Helen Pitcher OBE
Independent Non-Executive Director
Helen Pitcher (63) was appointed a Non-Executive 
Director of the Company in February 2019, 
Chair of the Remuneration Committee in March 
2019 and a member of the ESG Committee 
in September 2020. Helen is currently Chair 
of a leading board effectiveness consultancy, 
Advanced Boardroom Excellence Ltd, Chair of 
the Criminal Cases Review Commission, a Non-
Executive Director at United Biscuits UK, Senior 
Independent Director at OneHealth Group Ltd 
and Chair of its Remuneration and Nominations 
Committees, President of INSEAD Directors 
Network Board (IDN) and a Chair of INSEAD 
Directors Club Limited. Helen is the President of 
KidsOut (a National Children’s Charity) and sits 
on the Advisory Board for Leeds University Law 
Faculty. Helen was previously Chair of the Queens 
Counsel Selection Panel, and a Board member 
and Remuneration Chair for the CIPD. In Helen’s 
earlier career she was part of Grand Metropolitan 
plc as a Divisional Director (Board Director, 
Clifton Inns Ltd). In 2015 Helen Pitcher was 
awarded an OBE for services to business. Helen 
brings a wealth of experience and knowledge of 
governance and board effectiveness in a variety 
of sectors, including the drinks industry, to the 
Board.

11. Jim Thompson
Independent Non-Executive Director
Jim Thompson (60) was appointed a Non-
Executive Director of the Company, and a 
member of the Audit Committee in March 2019, 
and Chair of the ESG Committee in September 
2020. Jim serves on the board of Directors of 
Millicom International Cellular SA. He has been 
a Guest Lecturer at the MBA Programmes at 
the University of Virginia, Columbia University 
and George Washington University. He holds an 
MBA from the Darden School at the University of 
Virginia where he received the Faculty Award for 
academic excellence. He has previously worked 
at Southeastern Asset Management, Mackenzie 
and Bryant Asset Management. Jim brings 
substantial international investment management 
experience to the Company.

12. Mark Chilton
Company Secretary 
& Group General Counsel
Mark Chilton (58) joined the Group in January 
2019 as Company Secretary and Group General 
Counsel. Mark was Company Secretary and 
General Counsel of Booker Group plc from 2006 
until 2018. Mark qualified as a solicitor in 1987.

Corporate GovernanceBusiness & StrategyFinancial Statements76

Corporate Governance Report

the Group has been able to demonstrate 
its resilience, strength and agility. Since the 
pandemic emerged in early 2020, the Group 
has adapted quickly and taken significant, 
prudent actions to protect the business 
and its liquidity position, focusing on factors 
within its control with the aim of navigating 
the pandemic as safely as possible and 
positioning its business as well as possible 
for a future normalisation. Throughout this 
time, the Board’s primary concern has been 
the welfare and health and safety of the 
Group’s employees, their families and the 
communities in which the Group operates. 
To that end, the Group has followed the 
advice from the respective governments and 
relevant authorities and sought to comply 
with applicable regulations at all times and 
will continue to do so to protect its people 
and operations.

The Group has taken a series of proactive 
steps to mitigate, where possible, the 
negative financial and operational impacts of 
the COVID-19 pandemic, including: 
•  obtaining waivers of the existing 

financial covenants under its financing 
arrangements; 

•  cancelling all discretionary expenditure; 
•  placing a significant number of employees 
on a temporary furlough and reducing 
salaries across the Group including 
senior management and the Board in 
the first half of the financial year ended 
28 February 2021; 

•  postponing the majority of non-committed 

capital expenditure; 

•  re-deployment of resources to capture 

growth opportunities in the off-trade channel;
•  rationalising the Group structure, reflecting 
the Group’s focus on its core brand-led 
distribution model, through the disposal 
of certain non-core assets, including the 
disposal of the Tipperary Water Cooler 
business in October 2020 for an initial 
cash consideration of €7.4 million and 
the disposal of the Vermont Hard Cider 
Company in April 2021 for a consideration 
of USD 20 million; 

•  implementing various working capital 
initiatives, including the negotiation of 
temporary extensions to supplier payments 
terms and agreeing tax deferrals with the 
UK and Irish tax authorities; 

•  continuing to progress with restructuring 
and optimisation of work streams across 
the Group, including the integration of the 
Group’s distribution platforms in Scotland 
and England; 

•  pausing the payment of dividends; and 
•  further optimising its brand-led distribution 
model in the first quarter of the financial 
year ending 28 February 2022 by 
implementing significant cost reduction 
and optimisation programmes that will 
enhance margins post recovery.

We have needed to call on the extensive 
skills and experience of the entire Board 
when navigating the uncertain period and 
our robust governance framework has 
been fundamental to our ability to do this 
successfully. We have met more frequently 
than usual, both as a full Board, but also 
within our various Committees, and with 
the added challenge of doing so remotely. 
The Board and our company secretarial 
team during this time have worked tirelessly 
in order to ensure the best outcome for all 
stakeholders. 

Stakeholders

We have sought to balance the needs of 
our numerous stakeholders throughout 
the year, be they employees, communities, 
consumers, customers, suppliers, 
shareholders or regulators, while taking 
steps to secure the Group’s longer term 
success. There has been a constant 
dialogue with all of the main stakeholder 
groups, and on behalf of the Board, I would 
like to take this opportunity to thank them 
all for their partnership during this very 
challenging period. Working together has 
been vital and will continue to be so as we 
seek a sustainable future together.

Details of the methods we have used to 
engage with stakeholders to understand 
their views can be found on pages 8 to 9. 
A statement on how the Directors have had 
regard to the matters set out in section 172 
of the Companies Act 2006 can be found on 
page 79. 

Dear Shareholder,

On behalf of the Board I am 
pleased to present the FY2021 
Corporate Governance Report. 
This provides an overview of 
the Board’s activities during the 
year, along with our governance 
arrangements. 

Throughout FY2021, we have focused our 
efforts on implementing and delivering the 
strategy through Board agendas, cognisant 
of our purpose to play a role in every drinking 
occasion, delivering joy to our customers 
and consumers. For almost the whole of the 
year, the Group’s key markets have been 
heavily impacted by the unprecedented 
impact of COVID-19. As a Board, we have 
been focused on taking the necessary steps 
to successfully guide the Company through 
this period of uncertainty and ensure we 
are well positioned for the recovery, work 
which has been underpinned by our robust 
governance framework.

Board Activities and Response to 
COVID-19

The COVID-19 pandemic has created 
one of the most challenging operating 
environments for the Group in its long 
history, with unprecedented levels of 
disruption across the Group’s key markets. 
The duration of the pandemic’s impact 
has been greater than initially expected. 
However, in these unpredictable conditions, 

C&C Group plc Annual Report 202177

exciting new era for C&C, which we believe 
will deliver long term value for all of our 
stakeholders.

We also announced that Vineet Bhalla 
would be joining the Board on 26 April 2021. 
The result is a strengthened Board, with 
broader and more diverse skills, ethnicity 
and gender. 

Board Evaluation

To ensure that the Board and its 
Committees continue to operate effectively, 
we evaluate the performance of the Board 
on an annual basis. During FY2020, an 
external evaluation was carried out, meaning 
that the evaluation in FY2021 was carried 
out on an internal basis as part of the 
FY2021 internal Board evaluation process. 
An explanation of how this process was 
conducted, the conclusions arising from 
it and the outcome of that review can be 
found on page 84.

UK Corporate Governance Code 

The Corporate Governance Report, which 
incorporates by reference the Responsibility 
Report, the Audit Committee Report, the 
Nomination Committee Report (which 
contains the Diversity Report) and the 
Remuneration Report, describes how 
the Company has complied with the 
provisions of the Code. Further details on 
the Company’s compliance with the Code 
during FY2021 can be found on page 78.

As Stewart was an interim Executive Chair 
for a large part of the year, the Board 
determined it appropriate that I would 
author the introduction to the Corporate 
Governance report for FY2021. 

Vincent Crowley 
Senior Independent Director

Remuneration Policy

Our proposed Remuneration Policy, which 
is intended to apply for the coming three 
years, will be put to shareholders for their 
approval at this year’s AGM. The proposed 
policy has been designed so that there 
continues to be close alignment between 
executive reward and the delivery of our 
business strategy. Details of the proposed 
policy, the outcome of the shareholder 
consultation process that has been 
undertaken and the implementation of the 
current policy during the year can be found 
in the Directors Remuneration Report on 
pages 102 to 132.

Diversity

As a people focused business, our strength 
comes from an inclusive and welcoming 
environment, where we recognise that the 
experiences and perspectives which make 
us unique come together in our shared 
values and vision. We strongly believe that 
the more our people reflect the diversity 
of our clients and consumers, the better 
equipped we are to service their needs.

As part of its remit the Nomination 
Committee (‘the Committee’) reviews the 
Group’s policies on workforce diversity and 
inclusion, their objectives, and link to the 
Company’s strategy. The Group has always 
operated open and inclusive hiring and staff 
management practices.

During the year, the Committee 
recommended, and the Board endorsed, 
the adoption of a new Diversity and 
Inclusion Policy, which is published on 
the Company’s website. In reviewing the 
Group’s policy, the Committee was satisfied 
it supported the development of a more 
diverse workforce within the business and 
were consistent with the Group’s inclusive 
and welcoming culture. The policy equally 
applies to our Board members and all of 
our employees, regardless of their contract, 
location or role in the business. We aim to 
ensure our inclusivity applies to all aspects 
of their careers, including recruitment, 
selection, benefits and opportunities for 
training and promotion. More details on 
workforce diversity can be found on pages 
99 to 100.

At the fiscal year-end, 30% of the Board’s 
membership was female. The Committee 
was fully aware, however, that this level 
reduced with the appointment of Vineet 
Bhalla, which was an important step to 
deepen the skills and diversify the ethnicity 
of the Board. While at the date of this report, 
we have a stronger and more diverse 
Board overall, we recognise that the gender 
composition of the Board is below the level 
expected and it is our intention to address 
that as soon as practicable and by no later 
than the end of February 2022. Further 
details can be found in the Nomination 
Committee Report on page 100. 

Changes to the Board

The Board plans for its own succession, with 
the support of the Nomination Committee. 
The Committee remains focused, on behalf 
of the Board, on Board succession planning 
for both Executive and Non-Executive 
Directors.

The Committee aims to ensure that:
•  the succession pipeline for senior 

executive and business critical roles in the 
organisation is strong and diverse;

•  processes are in place to identify potential 

successors and manage succession 
actively;

•  there is a structured approach to 

developing and preparing possible 
successors; and

•  processes are in place to identify “at risk” 

posts.

On 9 July 2020, we announced that David 
Forde would be joining the Company as 
our new CEO and that Patrick McMahon 
would become CFO in succession to 
Jonathan Solesbury, who informed the 
Board of his intention to retire. We are 
very grateful to Jonathan for his significant 
contribution to C&C, particularly his support 
in helping manage the Company through 
the unparalleled challenges of COVID-19, 
in which he played a critical role. I am 
delighted that we have been able to attract 
a candidate of the calibre of David Forde to 
the role of CEO and that through succession 
planning, we had a candidate of the quality 
of Patrick McMahon internally for the role 
of CFO. These appointments represent an 

Corporate GovernanceBusiness & StrategyFinancial Statements78

Corporate Governance Report
(continued)

Compliance with the UK Corporate 
Governance Code 

The Board considers that the Company 
has, throughout FY2021 complied with the 
provisions of the Code with the exception 
of the period when the Company was 
non-compliant with provision 9 of the 
Code whereby the roles of chair and chief 
executive should not be exercised by 
the same individual. This was due to the 
appointment of Stewart Gilliland as interim 
Executive Chair following the retirement of 
Stephen Glancey as CEO, reflecting the 
circumstances of the CEO’s departure 
and the need to ensure an orderly and 
successful transition. Upon David Forde 
joining the Company on 2 November 
2020, Stewart Gilliland reverted to the 
role of Non-Executive Chair. At that time 
of the announcement of David Forde’s 
appointment, the Board extended Stewart 
Gilliland’s role as Non-Executive Chair by an 
additional 12 months until the AGM in 2022. 
At the date of publication of this Report, 
Stewart Gilliland will have been in post as a 
Director longer than nine years from the date 
of his appointment in April 2012, resulting in 
a non-compliance with provision 19 of the 
Code. Further details can be found on page 
98 of the Nomination Committee Report.

Leadership and Company Purpose

Role of the Board 
The Company is led and controlled by the 
Board of Directors (‘the Board’) chaired by 
Stewart Gilliland. 

The core responsibility of the Board is 
to ensure the Group is appropriately 
managed to achieve its long term objectives, 
generating value for shareholders 
and contributing to wider society. The 
Board’s objective is to do this in a way 
that is supported by the right culture and 
behaviours. 

The Board has adopted a formal schedule 
of matters specifically reserved for decision 
by it, thus ensuring that it exercises control 
over appropriate strategic, financial, 
operational and regulatory issues (a copy 
of the schedule of reserved matters is 

available on our website). Matters not 
specifically reserved for the Board and its 
Committees under its schedule of matters 
and the Committees’ terms of reference, 
or for shareholders in general meeting, are 
delegated to members of the Executive 
Committee.

The balance of skills, background and 
diversity of the Board contributes to the 
effective leadership of the business and 
the development of strategy. The Board’s 
composition is central to ensuring all 
directors contribute to discussions. As a 
means to foster challenge and director 
engagement, led by the Senior Independent 
Director, the Non-Executive Directors 
meet without the Chair present at least 
annually. Likewise, the Chair holds meetings 
with the Non-Executive Directors without 
the executives present. In each of these 
settings, there is a collegiate atmosphere 
that also lends itself to a level of scrutiny, 
discussion and challenge. 

The Company has procedures whereby 
Directors (including Non-Executive Directors) 
receive formal induction and familiarisation 
with the Group’s business operations 
and systems on appointment, including 
trips to manufacturing sites with in-depth 
explanations of the processes involved at 
the site.

Our Purpose and Strategy
C&C is a leading, vertically integrated 
premium drinks company, which 
manufactures, markets and distributes 
branded beer, cider, wine, spirits and soft 
drinks across the UK and Ireland. The Board 
considers C&C’s purpose is to play a role in 
every drinking occasion, delivering joy to our 
customers and consumers with remarkable 
brands and service. Further detail on the 
Group’s purpose can be found on page 6. 
Information on our strategy on pages 22 to 
23.

Our Culture and Values
C&C has an open, humble, respectful, but 
competitive culture, underpinned by certain 
values and behaviours, namely:-

Our Values
•  We respect people and the planet
•  We bring joy to life
•  Quality is at our core

Our Behaviours
•  We put safety first
•  We are customer centric
•  We collaborate through trust
•  We keep it simple and remain agile
•  We are fact based, data and insight driven
•  We learn to improve

The Board recognises the importance of 
communication and engagement with the 
wider workforce as a means of assessing and 
monitoring culture. The role and effectiveness 
of the Board and the culture it promotes are 
essential to a successfully run company. 
The Board has appointed a Non-Executive 
Director to each business unit to provide a 
link between the Board and the Company’s 
workforce, so that employees’ views are 
heard in the boardroom, as well as facilitating 
a better understanding of business units and 
functions, within the organisation.

During FY2021, the engagement of the Non-
Executive Directors with employees from 
each business area through a series of forum 
meetings has provided invaluable insight 
into the evolution of our culture and values, 
and their link to strategy. The assignment 
between each Non-Executive Director and 
their corresponding business area can be 
found on page 81. Employee surveys formed 
the basis of questions raised with the Non-
Executive Directors, including the Company’s 
response to the COVID-19 pandemic, and 
views on what the Company could improve 
in its response to help the business and its 
employees. Participants were also invited 
to raise matters for direct feedback to and 
from Non-Executive Directors. The format 
of engagement proved successful and was 
endorsed by the Board as an extremely useful 
feedback mechanism.

C&C Group plc Annual Report 202179

The Company’s culture is based upon being open, humble, respectful, but competitive. The Board with support from its committees, 
monitors the alignment of the Group’s culture with our purpose, values and strategy, through a variety of mechanisms, cultural indicators and 
reporting lines, including those summarised below:-

Cultural Indicators

Health and Safety

Employees

Ethics and Compliance

Customers and Suppliers

Sustainability

•  Lost time frequency 

rates

•  Workplace safety 
accident rates

•  Riddors

•  Results of employee 
engagement surveys

•  Internal audit reports 

and findings

•  Employee turnover 

•  Fraud and 

rates

•  Gender pay gap 

disclosures

•  Reports on progress 

on diversity and 
inclusion

misconduct statistics
•  Annual confirmation of 
compliance with our 
anti-financial crime 
policies

•  Whistle blower 

•  Training investment 

statistics

per head

•  Compliance with 
supply chain 
standards

•  Customer retention 

rates

•  Supplier audits
•  Brand satisfaction 

ratings

•  Greenhouse gas 

emissions

•  Waste reduction rates

Section 172 Statement
A director of a company must act in a way 
they consider, in good faith, would most 
likely promote the success of the company 
for the benefit of its members as a whole, 
taking into account the factors as listed in s. 
172. This is not a new requirement, and the 
Board has always considered the impact of 
its decisions on stakeholders. We set out 
below some examples of how the Board 
has done so in relation to four decisions 
during the year. Details of who the Board 
considers the main stakeholders are, how 
we have engaged with them during the year 
and the outcomes of the process are set out 
on pages 8 to 9 and forms part of the s.172 
statement.

Engagement with Shareholders

Information on relations with shareholders 
is provided as part of the Stakeholder 
engagement section of the Strategic Report 
on pages 8 to 9.

In fulfilling their responsibilities, the Directors 
believe that they govern the Group in 
the best interests of shareholders, whilst 
having due regard to the interests of 
other stakeholders in the Group including 
customers, employees and suppliers. 

The Code encourages a dialogue with 
institutional shareholders with a view 
to ensuring a mutual understanding of 
objectives. The Executive Directors have 
regular and ongoing communication with 
major shareholders throughout the year, 
by participating in investor roadshows and 
presentations to shareholders. Feedback 
from these visits is reported to the Board. 
The Executive Directors also have regular 
contact with analysts and brokers. The 
Chair, Senior Independent Non-Executive 
Director and other Non-Executive Directors 
receive feedback on matters raised at the 
meetings with shareholders and are offered 
the opportunity to attend meetings with 
major shareholders. As a result of these 
procedures, the Non-Executive Directors 

believe that they are aware of shareholders’ 
views. In addition, Vincent Crowley, the 
Senior Independent Non-Executive Director, 
is available to meet with major shareholders.

Arrangements can also be made through 
the Company Secretary for major 
shareholders to meet with newly appointed 
Directors.

The Group maintains a website at www.
candcgroup.com which is regularly updated 
and contains information about the Group. 

Stakeholders
The Code provides that the Board should 
understand the views of the Company’s key 
stakeholders other than shareholders and 
describe how their interests and the matters 
set out in section 172 of the UK Companies 
Act 2006 (‘s.172’) have been considered in 
Board discussions and decision making.

Whilst s.172 is a provision of UK company 
law, the Board acknowledges that as 
a premium listed issuer, it is important 
to address the spirit intended by these 
provisions. 

Corporate GovernanceBusiness & StrategyFinancial Statements80

Corporate Governance Report
(continued)

Key decision

Dividend

Stakeholders

In May 2020, the Company announced that the Board had decided not to recommend an interim or a final dividend 
for the year under review. In reaching this decision, the Board considered the importance of a dividend to the 
Company’s shareholders, the need to preserve the Company’s liquidity and the exceptional circumstances that 
COVID-19 represented. The Board will keep future dividends under review and will restart payments when it is 
appropriate to do so.

•  Shareholders
•  Governments 
and regulators

Board Director and Executive Committee salary reduction

During the year, a range of actions to mitigate risks was implemented. As a result of the COVID-19 pandemic, a 
significant proportion of the workforce was affected by a range of cost mitigation measures, which included reduced 
salary, reduced working hours, furloughing arrangements and, in some cases, redundancy. Mindful of the wider 
employee context and in support of the Company’s culture, which is rooted in fair and equitable treatment for all 
stakeholders, the interim Executive Chair, the Executive and Non-Executive Directors and the Executive Committee 
all agreed to take temporary reductions in their fees and base salaries. Reductions remained in place for a period of 
5 months.

•  Employees
•  Shareholders

Disposal of the Tipperary Water Cooler business 

In October 2020, the Board approved the sale of our Tipperary Water Cooler business, receiving an initial €7.4 
million in respect of disposal proceeds. In deciding whether the disposal supported the long term success of the 
Company, and with due regard to the interests of the Company’s stakeholders, the Board evaluated the contribution 
of the business, its growth prospects and fit with the overall strategy of the Group. In consideration of these matters, 
the Board considered the potential impact of the sale on the Company’s stakeholders, and in particular, the impact 
on the employees of the Tipperary Water Cooler business. It was determined, at the time the decision was made, 
that the employees of the Tipperary Water Cooler business would not be materially disadvantaged by the change in 
ownership, and jobs would be protected as part of the sale. Following evaluation of these factors, it was determined 
that the sale of the business was in the best interests of the Company and its stakeholders as a whole.

•  Employees
•  Shareholders

Rights Issue

As part of risk mitigation measures in response to COVID-19, the Board approved the decision to fundraise through 
a rights issue. In formulating its decision, the directors took into account the views of the investor community 
regarding potential investment, the short and long term requirements of the business which could impact on 
employees and suppliers, and the protection of the interests of stakeholders as a whole. The merits of the rights 
issue were considered, including that it would reduce leverage, enhance liquidity and strengthen the Company’s 
position, ensuring that C&C remains resilient in the event of further negative developments in COVID-19. Recognising 
the value C&C places on its retail investors and providing them with an opportunity to participate in the equity raise 
alongside institutional investors, the Board concluded that it was in the best interests of shareholders, as well as the 
Company’s wider stakeholder community and was accordingly approved by the Board.

•  Employees
•  Customers
•  Suppliers
•  Shareholders
•  Governments 
and regulators

C&C Group plc Annual Report 202181

Division of Responsibilities

It is the Company’s policy that the roles 
of the Chair and Group Chief Executive 
Officer are separate, with their roles and 
responsibilities clearly divided and set 
out in writing (available on our website). 
In January 2020, the Chair became the 
interim Executive Chair for a temporary 
period. Upon the appointment of a new 
Chief Executive Officer, David Forde on 2 
November 2020, the Chair, Stewart Gilliland 
reverted back to a Non-Executive role.

Chair
The Chair, Stewart Gilliland is responsible 
for the leadership of the Board and 
ensuring effectiveness in all aspects of its 
role. The Chair is responsible for ensuring, 
through the Company Secretary that 
Directors receive accurate, timely and clear 
information. He is responsible for setting 
the Board’s agenda and ensuring adequate 
time is available for Board discussion and 
to enable informed decision making. He is 
responsible for encouraging and facilitating 
the effective contribution of Non-Executive 
Directors and constructive relations between 
Executive and Non-Executive Directors.

Senior Independent Director
Vincent Crowley is the Senior Independent 
Non-Executive Director. In addition 
to his role and responsibilities as an 
Independent Non-Executive Director, the 
Senior Independent Director is available 
to shareholders where concerns have not 
been resolved through the normal channels 
of communication and for when such 
contact would be inappropriate, which is 
of particular importance during the period 
that the Non-Executive Chair is serving 
as interim Executive Chair. He acts as a 
sounding board for the Chair and acts as 
an intermediary for the Directors when 
necessary. He is responsible for annually 
evaluating the performance of the Chair in 
consultation with the other Non-Executive 
Directors. 

Non-Executive Directors
The Non-Executive Directors provide an 
external perspective, sound judgement 
and objectivity to the Board’s deliberations 
and decision making. With their diverse 
range of skills and expertise, they support 
and constructively challenge the Executive 
Directors and monitor and scrutinise the 
Group’s performance against agreed 
goals and objectives. The Non-Executive 
Directors together with the Chair meet 
regularly without any Executive Directors 
being present. The Non-Executive Directors 
provide a conduit from the workforce to 
the Board for workforce engagement and 
have sufficient time to meet their board 
responsibilities.

Chief Executive Officer
The Group Chief Executive Officer is 
responsible for the leadership and day-
to-day management of the Group. This 
includes formulating and recommending 
the Group’s strategy for Board approval in 
addition to executing the approved strategy.

Company Secretary
Mark Chilton, as Company Secretary, 
supports the Chair, the Group Chief 
Executive Officer and the Board Committee 
Chairs in setting agendas for meetings of the 
Board and its Committees. He is available 
to all Directors for advice and support. He is 

responsible for information flows to and from 
the Board and the Board Committees and 
between Directors and senior management. 
In addition, he supports the Chair in respect 
of training and the Board and Committee 
performance evaluations. He also advises 
the Board on regulatory compliance and 
corporate governance matters. 

Board Committees 
The Board has established an Audit 
Committee, an ESG Committee, a 
Nomination Committee and a Remuneration 
Committee to oversee and debate relevant 
issues and policies outside main Board 
meetings. Throughout the year, the Chair of 
each Committee provided the Board with 
a summary of key issues considered at the 
Committee meetings. Board Committees 
are authorised to make enquiries of the 
Executive Directors and other executives 
across the Group as they feel appropriate 
and to engage the services of external 
advisers as they deem necessary in the 
furtherance of their duties at the Company’s 
expense. 

The Audit Committee Report is on pages 86 
to 91, the Nomination Committee Report is 
on pages 94 to 101 and the Remuneration 
Report is on pages 102 to 132.

Workforce Engagement
The Board has appointed a Non-Executive Director to each business unit to understand 
employee’s views. The following are the areas assigned to each of the Non-Executive 
Directors:

Business Area
Matthew Clark

Commercial Scotland

Commercial Ireland

HR

Commercial International

Finance

Bibendum

Operations

Non-Executive Director
Jim Thompson

Jill Caseberry

Helen Pitcher

Emer Finnan

Jim Clerkin

Vincent Crowley

Corporate GovernanceBusiness & StrategyFinancial Statements82

Corporate Governance Report
(continued)

Board Meetings in FY2021
The Directors’ attendance at Board meetings during the year is shown below. The core 
activities of the Board and its Committees are covered in scheduled meetings held during 
the year. Additional ad hoc meetings are also held to consider and decide matters outside 
scheduled meetings. There were 16 Board meetings, 11 Audit Committee meetings, 11 
Nomination Committee meetings and 10 Remuneration Committee meetings held in the year 
under review.

All Directors holding office at the time attended the 2020 AGM.

Director

Executive

David Forde1

Patrick McMahon1

Jonathan Solesbury

Andrea Pozzi2

Non-Executive

Stewart Gilliland

Jill Caseberry

Jim Clerkin3

Vincent Crowley

Emer Finnan

Helen Pitcher4

Jim Thompson5

Number of 
Meetings 
Attended*

Maximum 
Possible 
Meetings

% of Meetings 
Attended

4

6

10

15

16

16

15

16

16

15

15

4

6

10

16

16

16

16

16

16

16

16

100

100

100

94

100

100

94

100

100

94

94

1.   Meetings attended by David Forde and Patrick McMahon from date of their appointment.
2.   Andrea Pozzi was unable to attend a meeting due to a urgent business meeting.
3.   Jim Clerkin was unable to attend one unscheduled meeting due to the meetings being called at short notice and his 

inability to re-arrange his schedule.

4.  Helen Pitcher was unable to attend a meeting due to a prior commitment made before joining the Board.
5.   Jim Thompson was unable to attend one unscheduled meeting due to the meeting being called at short notice and 

his inability to re-arrange his schedule. 

Board activity during FY2021
Each Board meeting follows a carefully 
tailored agenda agreed in advance by the 
Chair, Group Chief Executive Officer and 
Company Secretary. A typical meeting will 
comprise reports on current trading and 
financial performance from the CEO and 
CFO, investor relations updates, monitoring 
strategy, examining investment and 
acquisition opportunities and presentations/
reports upon areas on specific subject 
areas. A summary of the key activities 
covered during FY2021 is set out in the table 
below.

Strategy, Operations and Finance
•  Approved the Group’s Viability Statement;
•  Received presentations from the COO 
and management on brand marketing 
plans;

•  Received presentations from the CEO and 
CFO and senior management on strategic 
initiatives and trading performance;
•  Approved the annual budget plan and 

KPIs;

•  Reviewed and approved the Group’s full 

year FY2020 and half year FY2021 results 
as well as trading updates;

•  Approved the Group’s 2020 Annual 

Report (including a fair, balanced and 
understandable assessment) and 2020 
AGM Notice;

•  Received updates from the COO and 
senior management on the Group’s 
sustainability framework;

•  Reviewed the Group’s debt, capital and 
funding arrangements and approved the 
private placement;

Leadership and People
•  Continued to focus on the composition, 
balance and effectiveness of the Board, 
including the appointment of a new CEO, 
CFO and Independent Non-Executive 
Director.

•  Appointed Spencer Stuart to lead the 

search for the recruitment of a new Chair;

•  Considered progress towards greater 

diversity in the workforce;

Safety 
•  Received and discussed six monthly 

safety performance reports and updates 
presented by the COO and Group Health 
and Safety Manager;

Internal Control and Risk Management 
•  Reviewed the Group’s risk management 

framework and principal risks and 
uncertainties;

•  Reviewed and confirmed the Group’s 
Viability Statement and going concern 
status;

•  Reviewed and validated the effectiveness 
of the Group’s systems of internal controls 
and risk management;

•  Reviewed updates on the information and 
cyber security control environment in light 
of incident in April 2021;

Governance and Legal
•  Reviewed regular briefings on corporate 
governance developments and legal and 
regulatory issues;

•  Approved the Group’s Modern Slavery 

Statement for publication;

•  Received reports on engagement with 
institutional shareholders, investors and 
other stakeholders throughout the year;

•  Reviewed progress against the 2020 

Board evaluation action plan;

•  Conducted an internal Board evaluation 
covering the Board’s effectiveness, with 
the outcome discussed by the Board;

C&C Group plc Annual Report 202183

•  Received regular reports from the Chairs 
of the Audit, Nomination, Remuneration 
and ESG Committees; and

•  Approved the Group’s updated 

competition policy.

Objectives and Controls
The Group’s strategic objectives are set 
out on pages 22 to 23 and a summary of 
performance against the Group’s KPIs is 
at pages 30 to 31. The Board also receives 
regular updates across a broad range of 
internal KPIs and performance metrics. 
The Group has a clear risk management 
framework in place, as set out on pages 
32 to 42, to manage the key risks to the 
Group’s business.

Business Model and Risks
The Group’s Business model is set out 
on pages 24 to 27. The Risk Management 
Report on pages 32 to 42 contains an 
overview of the principal risks facing the 
Group and a description of how they are 
managed.

Whistleblowing
All employees have access to a confidential 
whistleblowing service which provides an 
effective channel to raise concerns. The 
Audit Committee and the Board receives 
updates detailing all notifications and 
subsequent action taken.

Composition, Succession and 
Evaluation

Following the appointment of David Forde 
as Group Chief Executive Officer and 
Patrick McMahon as Group Chief Financial 
Officer, the Board consists of the Chair, 
three Executive Directors and seven 
independent Non-Executive Directors.

Over half of the Board comprises 
independent Non-Executive Directors and 
the composition of all Board Committees 
complies with the Code. Additionally, the 
Chair was considered independent on 
his appointment. Details of the skills and 
experience of the Directors are contained 
in the Directors’ biographies on pages 74 
and 75.

The independence of Non-Executive 
Directors is considered by the Board 
and reviewed at least annually, based on 
the criteria suggested in the Code. Non-
Executive Directors do not participate in any 
of the Company’s share option or bonus 
schemes.

Following this year’s review, the Board 
concluded that all the Non-Executive 
Directors continue to remain independent in 
character and judgement and are free from 
any business or other relationship that could 
materially interfere with the exercise of their 
independent judgement in accordance with 
the Code. 

Appointments to the Board
Recommendations for appointments to 
the Board are made by the Nomination 
Committee. The Committee follows Board 
approved procedures (available on our 
website together with a copy of the terms 
of reference for the Nomination Committee) 
which provide a framework for the different 
types of Board appointments on which 
the Committee may be expected to make 
recommendations. Appointments are made 
on merit and against objective criteria with 
due regard to diversity (including skills, 
knowledge, experience and gender). 

All Board appointments are subject to 
continued satisfactory performance 
followings the Board’s annual effectiveness 
review. The Nomination Committee leads 
the process for Board appointments and 
makes recommendations to the Board. 
The activities of the Nomination Committee 
and a description of the Board’s policy on 
diversity are on pages 99 to 100.

Time Commitment
Following the Board evaluation process, 
detailed further on page 84, the Board 
has considered the individual Directors 
attendance, their contribution and their 
external appointments and is satisfied that 
each of the Directors is able to allocate 
sufficient time to devote to the role. 

Development 
On appointment, a comprehensive tailored 
induction programme is arranged for each 
new Director. The aim of the programme 
is to provide the Director with a detailed 
insight into the Group. The programme 
involves meetings with the Chair, Group 
Chief Executive Officer, Group Chief 
Financial Officer, Group Chief Operating 
Officer, Company Secretary and key senior 
executives as appropriate. It covers areas 
such as:
•  the business of the Group;
•  their legal and regulatory responsibilities 

as Directors of the Company;
•  briefings and presentations from 

Executive Directors and other senior 
executives; and

•  opportunities to visit business operations.

To update the Directors’ skills, knowledge 
and familiarity with the Group and its 
stakeholders, visits to Group business 
locations are organised for the Board 
periodically, as well as trade visits with 
members of senior management to assist 
Directors’ understanding of the operational 
issues that the business faces. Non-
executive Directors are also encouraged 
to visit Group operations throughout their 
tenure to increase their exposure to the 
business. Directors are continually updated 
on the Group’s businesses, the markets 
in which they operate and changes to the 
competitive and regulatory environment 
through briefings to the Board and meetings 
with senior executives.

Training opportunities are provided through 
internal meetings, presentations and 
briefings by internal advisers and business 
heads, as well as external advisers.

Information and Support
All members of the Board are supplied with 
appropriate, clear and accurate information 
in a timely manner covering matters which 
are to be considered at forthcoming Board 
and Committee meetings.

Corporate GovernanceBusiness & StrategyFinancial Statements84

Corporate Governance Report
(continued)

Should Directors judge it necessary to 
seek independent legal advice about the 
performance of their duties with the Group, 
they are entitled to do so at the Group’s 
expense. Directors also have access to 
the advice and services of the Company 
Secretary, who is responsible for advising 
the Board on all governance matters 
and ensuring that Board procedures are 
followed.

The appointment and removal of the 
Company Secretary is a matter requiring 
Board approval.

Re-election of Directors 
All Directors are required by the Company’s 
Articles of Association to submit themselves 
to shareholders for re-election at the 
first Annual General Meeting after their 
appointment and thereafter by rotation at 
least once every three years. In accordance 
with the Code, all Directors will, however, 
stand for re-election annually. 

Board Evaluation

FY2020 Board and Committee external 
evaluation
As reported in the FY2020 Annual Report, 
an external evaluation was undertaken in 
2020. Overall the results of the evaluation 
were positive and showed that the Board 
was running effectively. The Board was 
seen as being cohesive and comprising 
the appropriate balance of experience, 
skills and knowledge. Board meetings 
operated in a spirit of openness, fostered 
by the Chair, in which Directors were able 
to challenge and discuss openly ideas of 
importance to the Group, its strategy and 
risk. 

While the outcome of the evaluation clearly 
indicated that the Board and individual 
Directors continued to operate to a high 
standard, the Board developed an action 
plan based on the feedback from the 
evaluation, designed to further enhance 
Board effectiveness. Ensuring the Board 
maintains the high standards it has always 
set was and is of significant importance. 

The key areas identified in the 2020 external evaluation for increased focus and development 
during FY2021 are set out below: 

Area of Focus 

Detailed Feedback

Culture 

Board logistics 
and information

Risk Picture 

The evaluation found a strong desire from the Board to develop a 
deeper understanding of organisational culture. As part of this focus 
Directors are eager to develop workforce engagement and greater 
oversight of reward practices throughout the organisation. 

In light of the challenges of remote Board meetings, Directors 
communicated that there may need to be refinement to Board 
agendas, including ensuring there is a balance struck between 
insight and excessive detail. 

The Directors voiced satisfaction with the strength of work done 
on developing and communicating the updated risk framework in 
recent years. Feedback indicated that this risk picture needs to be 
further developed, particularly in relation to emerging non-financial 
risks and wider economic developments.

Committees. The results were presented 
and discussed by the Board and each of its 
committees at their respective meetings in 
April/May 2021.

FY2020 External Board Effectiveness 
Evaluation Outcomes
Evaluation of the Chair and Non-
Executive Directors
A questionnaire was issued to each Board 
member (excluding the Chair) and the result 
was unanimous support for the Chair. The 
Senior Independent Director shared the 
feedback with the Chair.

The Chair held one to one meetings with 
each Director to assess their effectiveness 
and to agree any areas of improvement 
or training and development, including 
on environmental, social and governance 
matters based on the outcomes of the 
questionnaires each of them had completed 
on themselves. There were no issues of any 
substance arising from this review.

FY2021 Board and Committee internal 
evaluation
As set out earlier in this report, the Board’s 
activities during the year were dominated 
by the unique challenges posed by the 
pandemic. As a result, a shorter and 
more targeted evaluation was undertaken 
for 2021, seeking feedback from Board 
members on how they felt the Board had 
collectively responded to these challenges 
and how it should evolve its approach 
in future, in addition to consideration of 
progress against the Board action plan. 

Board and Committee Evaluation 
Process
The review was conducted through a 
questionnaire, which sought Directors 
feedback on a variety of matters including 
COVID-19, the composition of the 
Board and Committees, understanding 
stakeholders, Board dynamics, strategic 
oversight, risk management and internal 
control, succession planning, the advice and 
support provided, the focus of meetings and 
priorities for change.

The results of the questionnaires were 
collated and a summary provided to 
the Chair and the Chairs of each of the 

C&C Group plc Annual Report 2021 
85

Audit, Risk and Internal Control

Financial and Business Reporting 
The Strategic Report on pages 2 to 67 
explains the Group’s business model and 
the strategy for delivering the objectives 
of the Group. 

A Statement on Directors’ Responsibilities 
on the Annual Report and Accounts being 
fair, balanced and understandable can be 
found on page 133 and a statement on the 
Group as a going concern and the Viability 
Statement are set out on pages 41 to 42. 

Risk Management
Please refer to pages 32 to 42 for 
information on the risk management 
process and the Group’s principal risks and 
uncertainties. 

Internal Control
Details on the Group’s internal control 
systems are set out on pages 89 to 90.

Internal Audit
Details of the Internal Audit function are 
provided within the Audit Committee report 
on page 90.

Audit Committee and Auditors
For further information on the Group’s 
compliance with the Code and provisions 
relating to the Audit Committee and 
auditors, please refer to the Audit 
Committee Report on pages 86 to 91.

Remuneration

For further information on the Group’s 
compliance with the Code provisions 
relating to remuneration, please refer to the 
Directors’ Remuneration Report on pages 
102 to 132 for the level and components 
of remuneration. Shareholders approved 
the Group’s current Remuneration Policy 
at the 2018 AGM. The Policy is designed 
to promote the long term success of the 
Group. 

The following is a table of reference that provides an overview of where to find disclosures 
relating to the sections of the 2018 UK Code:

Section

Disclosure Locations

Board 
Leadership and 
Purpose

Details on how the Board promotes the long-term success of the 
Company are set out in our Strategic Report on pages 2 to 67 and 
throughout this Corporate Governance Report on pages 76 to 
85. Our purpose and values are set out on pages 6 to 7. Relations 
with shareholders are described on page 9. Our whistleblowing 
programme is described on page 66.

Division of 
Responsibilities 

Pages 74 to 75 gives details of the Board and Management Team. 
The Board governance structure is detailed on pages 76 to 85.

Composition, 
Succession and 
Evaluation

Details on appointments and our approach to succession are set 
out in the Nomination Committee report on pages 94 to 101. Details 
on the external evaluation are set out on page 84.

Audit, Risk and 
Internal Control

Remuneration 

The Audit Committee Report can be found on pages 86 to 91, 
with further detail on the principal risks to the business in the Risk 
Report on pages 32 to 42. 

The Company’s Remuneration Policy can be found in the FY2018 
Annual Report. The Remuneration Committee Report can be found 
on pages 102 to 132.

Constructive Use of the Annual General 
Meeting
The Code encourages boards to use the 
Annual General Meeting to communicate 
with investors and to encourage their 
participation. In compliance with the 
Code, under normal circumstances, the 
Board welcomes as many shareholders 
as possible to attend the Annual General 
Meeting to discuss any interest or concern, 
including performance, governance or 
strategy, with the Directors. All Directors are 
also usually expected to attend the Annual 
General Meeting. The Chairs of the Audit, 
Nomination and Remuneration Committees 
would be expected to be available at 
the Annual General Meeting to answer 
shareholder questions, through the Chair 
of the Board, on the responsibilities and 
activities of their Committees. Shareholders 
also have the opportunity to meet with the 
Directors following the conclusion of the 
formal part of the meeting.

For the 2021 Annual General Meeting, your 
attention is drawn to details set out in the 
notice of meeting. While the company was 
obliged to hold a virtual AGM in 2020, it is 
hoped that Government and Public Health 

restrictions will allow the hosting of an 
in-person AGM this year. The Company 
believes an in-person AGM is important 
to allow shareholders meet with and 
engagement with the Board and other 
shareholders. Given government and 
health authority guidance on COVID-19 is 
still evolving, shareholders are encouraged 
to monitor the Company’s website and 
regulatory news for updates in relation to 
the AGM.

In compliance with the Code, at the Annual 
General Meeting, the Chair of the meeting 
will announce the level of proxies lodged on 
each resolution, the balance for and against 
and abstentions, and such details will be 
placed on the Group’s website following 
the meeting. A separate resolution will be 
proposed at the Annual General Meeting in 
respect of each substantially separate issue. 

This report was approved by the Board of 
Directors on 26 May 2021.

Mark Chilton
Company Secretary

Corporate GovernanceBusiness & StrategyFinancial Statements86

Audit Committee Report

Dear Shareholder

I am pleased to present 
the Audit Committee (the 
“Committee”) report covering 
the work of the Committee 
during FY2021. This provides 
an overview of the Committee’s 
activities in the year under 
review and looks ahead to 
our anticipated activities in the 
coming year. 

Group’s viability disclosures and its ability to 
continue as a going concern, with particular 
scrutiny being given to the reports prepared 
and assumptions used by management to 
support those statements. 

There were eleven meetings during the 
year and after each Committee meeting 
I provided an update to the Board on the 
key issues discussed during our meetings. 
I also met separately with the external 
audit partner and senior management on a 
number of occasions during the year.

More information about the Committee’s 
activities during the year can be found in the 
pages which follow.

The Year Ahead 

COVID-19 has had a profound impact on 
the sectors in which we operate, and on 
the Group, and we continue to respond to 
the challenges and opportunities that this 
brings. The Committee fulfils a key role in 
assisting the Board in ensuring that the 
integrity of the Group’s financial statements 
and the effectiveness of the Group’s internal 
financial controls and risk management 
systems are maintained. Through the 
Committee’s composition, resources and 
the commitment of its members, I believe 
that it remains well placed to meet those 
challenges and to discharge its duties in the 
year ahead.

On behalf of the Board.

Emer Finnan
Chair of the Audit Committee
26 May 2021 

Year in Review

The Committee throughout the year 
continued to play a key role in assisting the 
Board in fulfilling its oversight responsibility. 
Its activities included reviewing and 
monitoring the integrity of financial 
information, key accounting judgements and 
related disclosures, audit quality and the 
robustness of the Group’s risk management 
and system of internal controls. In 
discharging its duties, the Committee works 
to a structured agenda closely linked to the 
events in the Company’s reporting cycle.

The Committee’s work was supported 
by the Group’s well established risk and 
financial management structures. The 
exceptional and unprecedented challenges 
posed by the COVID-19 pandemic and 
the impact on the Group’s businesses has 
tested the robustness of those structures 
and the established working processes 
between management and the Committee.

I am pleased to report that the Group’s 
risk and financial management structures 
have operated effectively during the year 
under review. I would like to thank my 
colleagues and fellow Board members for 
their contribution and counsel over the past 
12 months, which enabled the Committee 
to fulfil its role in providing effective scrutiny 
and challenge. 

As in previous years, the Committee’s 
primary focus was on the integrity of the 
Group’s financial reporting processes. In 
considering the financial statements, the 
Committee concentrated on the accounting 
judgements and disclosures relating to 
the impact of COVID-19 on the Group’s 
businesses, including government support 
and tax deferral initiatives, liquidity and 
the impact on financial covenants, cost 
control and cost saving measures. Other 
focus areas included going concern, 
recoverability of trade receivables and 
advances to customers, asset impairment 
testing, the valuation of property, plant 
and equipment and revenue recognition. 
Careful consideration was given to the 

C&C Group plc Annual Report 2021Role and Responsibilities of the 
Committee

The Committee supports the Board 
in fulfilling its responsibilities in relation 
to financial reporting, monitoring the 
integrity of the financial statements and 
other announcements of financial results 
published by the Group; and reviewing 
and challenging any significant financial 
reporting issues, judgements and actions 
of management in relation to the financial 
statements. The Committee reviews 
the effectiveness of the Group’s internal 
controls and risk management systems and 
the effectiveness of the Group’s Internal 
Audit function. On behalf of the Board, 
the Committee manages the appointment 
and remuneration of the External Auditor 
and monitors its performance and 
independence. The Group supports an 
independent and confidential whistleblowing 
procedure and the Committee monitors the 
operation of this facility.

In accordance with the Code, the Board 
requested that the Committee advise it 
whether it believes the Annual Report 
and Accounts, taken as a whole, is fair, 
balanced and understandable and provides 
the information necessary for shareholders 
to assess the Company’s position and 
performance, business model and strategy.

The Committee’s Terms of Reference reflect 
this requirement and can be found in the 
Investor Centre section of the Group’s 
website. A copy may be obtained from the 
Company Secretary. 

87

All members of the Committee are, 
and were considered by the Board to 
be throughout the year under review, 
independent. 

The Committee members have been 
selected to provide the wide range of 
financial and commercial expertise 
necessary to fulfil the Committee’s duties 
and responsibilities and provide effective 
governance. As a qualified chartered 
accountant, I am considered by the Board 
to have recent and relevant financial 
experience, as required by the Code. The 
Committee is considered by the Board as a 
whole to have competence relevant to the 
sector in which the Group operates. Details 
of the skills and experience of the Directors 
are contained in the Directors’ biographies 
on pages 74 and 75 of the Annual Report 
and Accounts.

The Committee has access to the Group’s 
finance team, to its Internal Audit function 
and to its External Auditor and can seek 
further professional training and advice, at 
the Group’s cost, as appropriate. 

the right to attend Committee meetings, 
however, during the year, Stewart Gilliland 
(in his capacity as Chair), David Forde, 
Group Chief Executive Officer, Jonathan 
Solesbury, Group Chief Financial Officer 
and his successor as Group Chief Financial 
Officer, Patrick McMahon, the Head of 
Internal Audit together with members of 
the Internal Audit team, Director of Group 
Finance, and representatives from Ernst & 
Young, the External Auditor, were invited 
to attend meetings. The Committee also 
meets separately with the Head of Internal 
Audit and the External Auditor without 
management being present. 

The Company Secretary and Group General 
Counsel is Secretary to the Committee.

Significant Judgemental Areas

The key matters reviewed and evaluated 
by the Committee during the year are set 
out below. Each of these areas received 
particular focus from the External Auditor, 
who provided detailed analysis and 
assessment of the matters in their report to 
the Committee.

Meeting Frequency and Main 
Activities in the Year

Going Concern

The Committee met on five scheduled 
occasions during FY2021. In addition there 
were six ad hoc meetings. All members of 
the Committee attended every meeting. 
The quorum necessary for the transaction 
of business by the Committee is two, each 
of whom must be a Non-Executive Director. 
Only members of the Committee have 

The Committee and the Board reviewed and 
challenged the evidence and assumptions 
supporting the adoption of the going 
concern basis for the FY2021 financial 
statements.

In assessing the impact of the COVID-19 
pandemic on the Going Concern Statement 
and Viability Statement, the Committee 
considered a base case scenario, along with 
a reasonable worse case scenario, both of 
which exclude any upside from the potential 
rights issue. The Committee assessed the 
Group’s cash flow forecasts for the period 
ending 31 August 2022 (the going concern 
“assessment period”). It also assessed 
the assumptions relating to the profitability 
and cash generation of the business. The 
key assumption in the assessment is the 
phased reopening of the on-trade business 
in the Company’s main markets of England, 
Scotland and Ireland based on available 
Government advice and roadmaps. 

Membership and Attendance
The following non-executive Directors served on the Committee during the year:

Member

Emer Finnan (Chair)

Vincent Crowley

Jim Thompson

Member Since

2 July 2014

22 March 2016

1 March 2019

Number of Meetings 
Attended

Maximum Possible 
Meetings

11

11

11

11

11

11

Corporate GovernanceBusiness & StrategyFinancial Statements 
88

Audit Committee Report
(continued)

The Group’s scenarios are outlined below:
•  The base case projection assumes on-

trade recovery in England and Scotland 
continuing from April and May 2021 
respectively, Ireland’s on-trade recovery 
commencing from June 2021.

•  The pace of recovery is assumed to be 
similar across each territory once on-
trade restrictions are eased, with gradual 
improvement to volumes.

•  In aggregate on-trade volumes over the 
assessment period are projected to be 
approximately 79% of FY2020 in the 
base case scenario over the assessment 
period.

•  The reasonable worst case projection 

assumes the same timeline for re-opening 
of on-trade as the base case; however 
volumes are projected to hold flat at 
modest levels for the remainder of the 
summer as many on-trade restrictions 
are assumed to remain in place over that 
period and then build more gradually from 
that point.

•  The reasonable worst case projection 

contains linked working capital 
assumptions reflecting a more challenged 
supplier credit environment.

The going concern base case and 
reasonable worse case scenarios also 
consider the achievement of cost saving 
measures, the Group’s financing facilities, 
the use of temporary government supports 
and projected dividend payments. The 
Group benchmarked the impacts of both 
scenarios against the monthly liquidity and 
gross debt covenant waiver tests through 
the going concern assessment period. 
The Group has obtained waivers on its 
original covenant requirements up to, but 
not including, the August 2022 test date 
whether or not the rights issue is successful. 
The headroom on the covenants within the 
financing facilities have been reviewed in 
detail by management and assessed by the 
Committee. Refinancing activities, including 
the extension of facilities, and the covenant 
waivers obtained on the Group’s debt, 
have been reviewed by the Committee, in 
addition to Going Concern and Viability 

Statement reports which include details of 
the projected revenue and profitability and 
the related impact on projected cash flows.

Having considered these factors, the 
Committee and the Board have concluded 
that monthly liquidity and gross debt 
covenant waiver tests will be satisfied 
under both the base case and reasonable 
worse cast scenarios (without any benefit 
of the proposed rights issue) and therefore 
consider it appropriate to adopt the going 
concern basis of accounting with no 
material uncertainties as to the Group’s 
ability to continue to do so. 

In making this assessment, the Committee 
and Board considered the continued 
impact of COVID-19 and in particular the 
assumptions in respect of forecasted level 
of the on-trade business in each of the 
Group’s main trading locations. While it 
was recognised that COVID-19 continues 
to have a negative impact on the on-trade 
business, given the actions available to 
management, the Committee and the Board 
do not expect any reasonably anticipated 
deterioration in the forecasted revenues to 
impact the Group’s ability to continue as a 
going concern.

The Committee also reviewed the Viability 
Statement. The viability period has been 
reduced from previous reports, from a 
three-year period, to a two-year period to 
align with the working capital statement 
prepared in contemplation of the proposed 
rights issue. This two-year period to 
February 2023 was considered appropriate 
for this year only given the continued 
uncertainty of COVID-19. The scenario 
workings assessing the ability of the Group 
to continue trading for this two-year period 
are consistent with the going concern 
assumptions above, projected out to 
February 2023 and assume that the Group 
will seek to have the necessary financing 
requirements in place in the absence of the 
potential rights issue throughout the viability 
period.

For further information on the work 
undertaken by the Committee, the Board 
and management in relation to the going 
concern basis of preparation for the 
FY2021 financial statements, please see 
‘Going Concern’ on page 41 and ‘Viability 
Statement’ on pages 41 to 42. The 
Directors’ Going Concern statement is set 
out on page 41.

Recoverability of Trade Receivables 
and Advances to Customers

The Group has a risk through exposure to 
on-trade receivable balances and advances 
to customers who may experience financial 
difficulties. Given the uniqueness of the 
COVID-19 outbreak, the assessment of 
the impact of the outbreak on the Group’s 
expected credit loss model required 
significant judgement by the Committee. In 
particular, the Committee considered the 
basis used by management in calculating 
the expected credit losses, whether it 
adequately captured the additional risks 
in the current environment and the level 
of security in respect of those loans. As a 
result of the review process, the Committee 
concluded that the expected credit loss on 
trade receivables and loans was prudent 
but appropriate and were properly reflected 
in the consolidated financial statements.

Asset impairment testing

The Committee considered the carrying 
value of goodwill, intangible assets and 
equity accounted investments as at the 
year-end date to assess whether or not 
it exceeded the expected recoverable 
amounts for these assets. In particular, the 
Committee considered and challenged 
the valuation financial models, including 
sensitivity analysis, used to support 
the valuation and the key assumptions 
and judgements used by management 
underlying these models including 
consideration for COVID-19. The key 
assumptions used in the financial models 
and consequently the key focus areas for 
the Committee relate to future volume, net 

C&C Group plc Annual Report 202189

Other Areas of Focus

The Committee also during the year:
•  approved the Internal Audit plan and 

agreed the External Auditor’s work plans 
for the Group;

•  considered regular reports from the Head 

of Internal Audit on their findings;

•  reviewed and recommended revisions to 
the Board to the Group Risk Register and 
the Principal Risks and Uncertainties; and

•  reviewed the External Auditor’s 

independence and objectivity, the 
effectiveness of the audit process, the 
re-appointment of the External Auditor 
and approved the External Auditor’s 
remuneration.

Fair, Balanced and Understandable 
Assessment

One of the key compliance requirements 
of a group’s financial statements is for 
the Annual Report and Accounts to be 
fair, balanced and understandable. The 
coordination and review of Group wide 
contributions into the Annual Report and 
Accounts follows a well established and 
documented process, which is performed in 
parallel with the formal process undertaken 
by the External Auditor.

The Committee received a summary of 
the approach taken by management in the 
preparation of the FY 2021 Annual Report 
and Accounts to ensure that it met the 
requirements of the Code. This, and our 
own scrutiny of the document, enabled 
the Committee, and then the Board, to 
confirm that the 2021 Annual Report 
and Accounts taken as a whole, was fair, 
balanced and understandable and provided 
the information necessary for shareholders 
to assess the Group’s position and 
performance, business model and strategy.

Internal Controls and Risk 
Management Systems

The Committee is responsible, on behalf of 
the Board, for reviewing the effectiveness 
of the Group’s internal controls and risk 
management systems, including financial, 
operational and compliance controls.

In order to keep the Committee abreast 
with latest developments, the Head of 
Internal Audit reported to each meeting on 
developments and emerging risks to internal 
control systems and on the evolution of our 
principal risks. The Committee reviewed 
the updated principal risks, their evolution 
during the year, and the associated risk 
appetites and metrics in light of business 
changes and performance, challenging 
and confirming their alignment to the 
achievement of the Group’s strategic 
objectives. This included consideration of 
the impact of COVID-19 and Brexit. On a 
regular and ongoing basis, the Committee 
considered the ongoing overall assessment 
of each risk, their associated metrics and 
management actions and mitigations 
in place and planned. This review was 
supported through consideration of risk 
dashboards outlining both principal risks 
and any escalated or emerging risks 
resulting in the reclassification of two 
risks, namely Information Technology, and 
Cyber and Information Security and Data 
Protection. Those changes to our risk profile 
were then approved by the Board. The 
Group’s principal risks and uncertainties are 
set out on pages 32 to 42.

In addition, the Committee reviewed 
reports issued by both Internal Audit and 
the External Auditor and held regular 
discussions with the Group Chief Financial 
Officer, the Head of Internal Audit and 
representatives of the External Auditor. 

revenue and operating profit, the growth 
rate in perpetuity and the discount rate 
applied to the resulting cash flows. The 
Committee considered the outcome 
of the financial models and found the 
methodology to be robust, and in all 
instances concluded that the outcome was 
appropriate. This included the recognition of 
an impairment with respect to the Group’s 
carrying value of its investment in Admiral 
Taverns of €8.9 million and an impairment 
of €0.2 million with respect to its carrying 
value of its investment in Drygate Brewing 
Company Limited.

Valuation of property, plant and 
equipment

The Group values its land and buildings 
and plant, machinery and equipment at 
market value/depreciated replacement cost 
and consequently carries out an annual 
valuation. The Group engages external 
valuers to value the Group’s property, 
plant and machinery at a minimum 
every three years or as at the date of 
acquisition for assets acquired as part 
of a business combination. An external 
valuation was conducted at 28 February 
2021 by PricewaterhouseCoopers LLP 
to value the land and buildings and plant, 
machinery and equipment at the Group’s 
Clonmel (Tipperary), Wellpark (Glasgow) 
and Portugal sites. Following a review of 
PwC’s valuation report, the Committee is 
satisfied that the adjustments posted were 
reasonable and that the carrying values at 
28 February 2021 are appropriate.

Revenue recognition

The Committee considered the Group’s 
revenue recognition policy and is satisfied 
it is appropriate and in line with IFRS 15 
Revenue from Contracts with Customers. 

Following discussions with the External 
Auditor, and the deliberations set out 
above, we were satisfied that the financial 
statements dealt appropriately with each of 
the areas of significant judgement.

Corporate GovernanceBusiness & StrategyFinancial Statements90

Audit Committee Report
(continued)

Internal Audit

The Committee is responsible for 
monitoring and reviewing the operation and 
effectiveness of the Internal Audit function 
including its focus, work plan, activities and 
resources.

At the beginning of the financial year, the 
Committee reviewed and approved the 
Internal Audit plan for the year having 
considered the principal areas of risk in 
the business and the adequacy of staffing 
levels and expertise within the function. 
The Committee also reviewed those plans 
again during the year in light of COVID-19, 
which resulted in the Internal Audit function 
changing direction and focus having 
regard to imposed working restrictions 
and the placing on furlough of a number 
of our colleagues. As national lockdowns 
were imposed, the team took a risk based 
approach to the rest of the year, while 
at the same time establishing new ways 
of working. A number of high risk audits 
were conducted remotely and others were 
deferred into FY2022 where appropriate. 
This was a position endorsed by the 
Committee in recognition of the operational 
challenges being experienced at the time 
by the business and to the businesses of 
our customers, which required immediate 
prioritisation and focus. The FY2022 
audit plan has considered all existing and 
emerging risks and what was deferred 
from FY2021, incorporating both elements 
where appropriate. The ability to achieve 
the FY2022 Internal Audit plan in spite of 
continued lockdown and social distancing 
restrictions has also been considered, with 
additional resources deployed when able. 

During the year, the Committee received 
regular verbal and written reports from the 
Head of Internal Audit summarising findings 
from the work of Internal Audit and the 
responses from management to deal with 
the findings. 

The Committee monitors progress on the 
implementation of any action plans arising 
on significant findings to ensure these are 

completed satisfactorily and meets with 
the Head of Internal Audit in the absence of 
management.

External Audit

It is the responsibility of the Committee to 
monitor the performance, objectivity and 
independence of Ernst and Young (“EY”), 
the External Auditor. In December 2020, 
we met with EY to agree the audit plan for 
the year end, highlighting the key financial 
statement and audit risks, to ensure that 
the audit was appropriately focused. 
In addition, EY’s letter of engagement 
and independence was reviewed by the 
Committee in advance of the audit.

In May 2021, in advance of the finalisation 
of the financial statements, we received a 
report from EY on their key audit findings, 
which included the key areas of risk and 
significant judgements referred to above, 
and discussed the issues with them in order 
for the Committee to form a judgement on 
the financial statements. In addition, we 
considered the Letter of Representation 
that the External Auditor requires from the 
Board.

The Committee meets with the External 
Auditor privately at least once a year to 
discuss any matters they may wish to raise 
without management being present.

Assessment of Effectiveness of 
External Audit

During the year, the Committee reviewed 
EY’s fees for its services performed, its 
effectiveness and whether the agreed 
audit plan had been fulfilled and the 
reasons for any variation from the plan. 
The review included a formal evaluation 
process including the completion of a 
short questionnaire by each member of 
the Committee, the Group Chief Financial 
Officer, the Director of Group Finance and 
applicable senior finance executives across 
the business. 

The Committee also considered the 
robustness of the FY2021 audit, the 
degree to which EY was able to assess 
key accounting and audit judgements 
and the content of the audit committee 
report issued by the External Auditor. Due 
to governmental advice and restrictions 
regarding social distancing and travel, EY’s 
audit teams have followed different levels of 
remote working in the locations where the 
Group operates. The Committee is satisfied 
that this has not impacted the effectiveness 
of the audit or the audit process. On the 
basis of the Committee’s evaluation and 
taking into account the views of other 
key internal stakeholders, the Committee 
concluded that both the audit and the audit 
process were effective.

Audit Tender

Following a tender process, the current 
External Auditor was first appointed for the 
year ended 28 February 2018. The Group’s 
lead audit engagement partner has been 
the same since that date. The external audit 
had not been tendered since then. 

There are no contractual obligations 
restricting the Company’s choice of External 
Auditor. The Committee will continue to 
review the auditor appointment and the 
need to tender the audit, ensuring the 
Group’s compliance with the Code and any 
related regulations.

The Committee confirmed compliance 
with the Statutory Audit Services for Large 
Companies Market Investigation (mandatory 
Use of Competitive Tender Processes and 
Audit Committee Responsibilities) Order 
2014, having last carried out a competitive 
tender for audit services in 2017.

Non-Audit Services

The Group has a policy in place governing 
the provision of non-audit services by 
the External Auditor in order to ensure 
that the External Auditor’s objectivity and 
independence is safeguarded. 

C&C Group plc Annual Report 202191

Confidential Reporting Programme

Evaluation of the Committee

The evaluation of the Committee was 
completed as part of the 2021 internal 
board evaluation process. An explanation 
of how this process was conducted, the 
conclusions arising from it and the action 
items identified is set out on page 84. The 
Committee has considered this in the 
context of the matters that are applicable to 
the Committee.

This report was approved by the Board of 
Directors on 26 May 2021.

Emer Finnan
Chair of the Audit Committee

In line with best practice, the Group has 
an independent and confidential reporting 
programme in all of its operations whereby 
employees can, in confidence, report on 
matters where they feel a malpractice 
has taken or is taking place, or if health 
and safety standards have been or are 
being compromised. Additional areas that 
are addressed by this procedure include 
criminal activities, improper or unethical 
behaviour and risks to the environment.

The programme allows employees to raise 
their concerns with their line manager or, 
if that is inappropriate, to raise them on a 
confidential basis. An externally facilitated 
confidential helpline and confidential email 
facility are provided to protect the identity 
of employees in these circumstances. Any 
concerns are investigated on a confidential 
basis by the Human Resources Department 
and/or the Company Secretary and Group 
General Counsel and feedback is given 
to the person making the complaint as 
appropriate via the confidential email facility. 
An official written record is kept of each 
stage of the procedure and results are 
summarised for the Committee. 

The Audit Committee is also responsible 
for ensuring that arrangements are in 
place for the proportionate independent 
investigation and appropriate follow up of 
any concerns which might be raised. The 
Committee receives regular reports on all 
whistleblowing incidents. The Board also 
receives a report on whistleblowing in the 
Company Secretary and Group General 
Counsel’s regular report to Board meetings. 
In FY2021, no incidences of concern were 
uncovered.

We encourage employees to report 
genuine issues and concerns as they arise. 
Those concerns are taken seriously. They 
are investigated where appropriate and 
confidentiality is respected.

Under this policy the auditor is prohibited 
from providing non-audit services if the 
auditor:
•  may, as a result, be required to audit its 

own firm’s work; 

•  would participate in activities that would 
normally be undertaken by management;

•  would be remunerated through a 

“success fee” structure or have some 
other mutual financial interest with the 
Group; and

•  would be acting in an advocacy role for 

the Group.

Other than above, the Company does not 
impose an automatic ban on the External 
Auditor providing non-audit services. 
However, the External Auditor is only 
permitted to provide non-audit services 
that are not, or are not perceived to be, 
in conflict with auditor independence and 
objectivity, if it has the skill, competence 
and integrity to carry out the work and it 
is considered by the Audit Committee to 
be the most appropriate firm to undertake 
such work in the best interests of the 
Group. The engagement of the External 
Auditor to provide non-audit services 
must be approved in advance by the Audit 
Committee or entered into pursuant to 
pre-approved policies and procedures 
established by the Audit Committee and 
approved by the Board.

The nature, extent and scope of non-
audit services provided to the Group by 
the External Auditor and the economic 
importance of the Group to the External 
Auditor are also monitored to ensure 
that the External Auditor’s independence 
and objectivity is not impaired. The Audit 
Committee has adopted a policy that, 
except in exceptional circumstances with 
the prior approval of the Audit Committee, 
non-audit fees paid to the Group’s auditor 
should not exceed 100% of audit fees in any 
one financial year.

EY provided no non-audit services in 
FY2021. 

Corporate GovernanceBusiness & StrategyFinancial Statements 
92

Environmental, Social and Governance Committee Report

Dear Shareholder

I am pleased to present the 
first Environmental, Social and 
Governance (“ESG”) Committee 
report covering the work of 
the Committee during FY2021. 
This provides an overview of 
the Committee’s activities in 
the year under review and 
looks ahead to our anticipated 
activities in the coming year.

Year in Review

Corporate responsibility is central to the 
Company’s strategy and forms an integral 
part of how C&C operates. To reflect 
C&C’s ongoing commitment to operating 
a sustainable business, the Board has 
established a new committee, the ESG 
Committee. The Terms of Reference of the 
Committee was constituted by resolution of 
the Board of Directors of the Company in 
July 2020 to assist the Board in defining the 
Group’s strategy relating to ESG matters.

Following the Board’s decision to establish 
the Committee, a Head of ESG was 
appointed to lead the Company towards our 
vision relating to ESG targets. To support 
the Head of ESG, applications were sought 
internally for ESG Champions from each 
business unit who were passionate about 
ESG and how our business influences these 
areas.

Interviews were then held by the Company 
Secretary and Head of ESG, with the first 
ESG Champions appointed in September 
2020, when the ESG Committee was 
established. The ESG Champions have 
attended both Committee meetings held 
during FY2021. Our vision is for the ESG 
Champions to be appointed on an 18 month 
term, allowing them to be involved in the 
setting of long term and meaningful targets 
and providing an opportunity to help shape 
the future of the business at a strategic level 
through ESG matters. The Committee has 
been delighted by the Champions’ energy, 
enthusiasm and, moreover, input as we 
continue to define the ESG strategy. 

Since appointment, the Head of ESG, 
with the support of the Champions and in 
collaboration with the Board, has worked 
to establish the Company’s purpose, vision 
and values, KPIs and timelines that follow 
legal and regulatory requirements. 

Furthermore and as part of our commitment 
to continual improvement, a review of 

material ESG factors relevant to the 
beverages and distribution sectors was 
undertaken in the year. The purpose of the 
review was to calibrate our existing position 
and ensure that any new and material 
issues of importance to those sectors are 
captured. Moreover, to provide a basis 
for strategy formulation, we reviewed 
international guidance and non-financial 
standards published by the UN Sustainable 
Development Goals (‘UN SDGs’), the 
Sustainability Accounting Standards Board 
(‘SASB’) and the World Economic Forum 
(‘WEF’). The results of the work were then 
discussed and used to form opinion, 
recognise best practice and provide clear 
direction on our ESG strategy in FY2022. 
ESG objectives, which relate to the six pillars 
of our Sustainability Framework as detailed 
on pages 50 to 51, are defined annually and 
reviewed on an ongoing basis. 

A key element of our ESG strategy is to raise 
the voice of employees in the boardroom. 
The Board recognises the importance of 
communication and engagement with the 
wider workforce as a means of assessing 
and monitoring culture. The role and 
effectiveness of the Board and the culture it 
promotes are essential to a successfully run 
company. During FY2021, the engagement 
of the Non-Executive Directors with a range 
of employees from each business area has 
provided invaluable insight into the evolution 
of our culture and values, and their link to 
strategy, through a series of ‘Our Forum’ 
meetings. The meetings, hosted by the 
ESG Champions, allowed employees to 
raise, with the Non-Executive Directors and 
business units Managing Directors, a variety 
of issues that were of importance to them, 
including the Company’s response to the 
COVID-19 pandemic, and views on what the 
Company could improve in its response to 
help the business and its employees. 

Our colleagues remain our most valuable 
asset and we are committed to creating an 
open and inclusive culture, which enables 
all of our people to thrive, and to promote 

C&C Group plc Annual Report 202193

diversity and inclusion to ensure we have 
a balanced pipeline of talent for the future. 
The Champions, at the request of the 
Nomination Committee, reviewed the 
Board’s policy on diversity and inclusion, 
which was subsequently recommended to 
the Board and approved during the year 
with the aim of continuing to encourage 
diversity within the Group.

In terms of corporate responsibility and 
community engagement, the Board is 
committed to treating all stakeholders in 
every area of operations with honesty, 
fairness, openness, engagement and 
respect, and to conducting all business 
ethically and safely. The Group will only 
work with parties that share these values. 
Our Code of Conduct (‘our Code’) sets out 
our expectations for how we do business, 
clarifying our commitments to ethical, 
social and environmental performance. 
Our ESG policies support our Code. 

I would like to thank my colleagues for 
their contribution and counsel since the 
formation of the Committee, during what 
has been a challenging period for the 
Group.

On behalf of the Board

Jim Thompson
Chair of the ESG Committee
26 May 2021

Roles and Responsibilities of the Committee

Role of the Committee 
The Committee is required to:-
•  Assist the Board in defining the Group’s 

strategy relating to ESG matters;
•  Review the policies, programmes, 

practices and initiatives of the Group 
relating to ESG matters ensuring they 
remain effective and up to date;
•  Provide oversight of the Group’s 

management of ESG matters and 
compliance with legal and regulatory 
requirements, including applicable rules 

and principles of corporate governance, 
and applicable industry standards;

•  Report on these matters to the 

Board and, where appropriate, make 
recommendations to the Board; and

•  Report as required to shareholders of the 
Company on the activities and remit of the 
Committee. 

The Committee has defined Terms of 
Reference which can be found in the 
Investor Centre section of the Group’s 
website at www.candcgroupplc.com.

Membership and Attendance
The following directors served on the Committee during the year.

Member

Jim Thompson (Chair)

Jill Caseberry 

Patrick McMahon

Helen Pitcher

Andrea Pozzi

No member of the Committee nor any other 
Director participates in discussions or votes 
concerning his or her own re-election or 
evaluation of his or her own performance. 
Details of the skills and experience of the 
Directors are contained in the Directors’ 
biographies on pages 74 and 75. Their 
remuneration is set out in the Remuneration 
Report.

The quorum necessary for the transaction 
of business by the Committee is two, each 
of whom must be a Non-Executive Director. 
Only members of the Committee have 
the right to attend Committee meetings. 
The Committee Secretary is the Assistant 
Company Secretary.

Meeting Frequency and Main Activities 
during the year
The Committee met on two occasions 
during the year ended 28 February 2021. All 
members of the Committee attended each 

Member Since

24 September 2020

24 September 2020

24 September 2020

24 September 2020

24 September 2020

Number of 
Meetings 
Attended

Maximum 
Possible 
Meetings

2

2

2

2

2

2

2

2

2

2

meeting. At the invitation of the Committee, 
the Chair, the Group CEO, the Company 
Secretary and General Counsel, the Head of 
ESG and the ESG Champions were invited 
to attend both meetings.

Evaluation of the Committee 
During FY2020, an external evaluation was 
carried out of the Board, meaning that 
the evaluation in FY2021 was carried out 
internally as part of the FY2021 internal 
Board evaluation process. An explanation 
of how this process was conducted, the 
conclusions arising from it and the outcome 
of that review can be found on page 84.

This report was approved by the Board of 
Directors on 26 May 2021.

Jim Thompson
Chair of the ESG Committee

Corporate GovernanceBusiness & StrategyFinancial Statements 
94

Nomination Committee Report

blend of brand, distribution and hospitality 
sector expertise to maximise the potential of 
our iconic brands and optimise the potential 
of our distribution capabilities. 

In Patrick McMahon we have a CFO 
with an inimitable understanding and 
experience of our business. His progression 
through senior leadership positions 
within the business and integral role in 
the transformative Matthew Clark and 
Bibendum transaction make him an ideal fit 
for this position and the natural successor 
to Jonathan Solesbury, who informed 
the Board of his intention to retire during 
the year. The Board would like to thank 
Jonathan for his significant contribution to 
C&C and we wish him well for the future. 

As we navigate the current challenges 
and uncertainty of COVID-19, these 
appointments represent an exciting new era 
for C&C, which we believe will deliver long 
term value for all our stakeholders. 

making. While incorporating all aspects of 
diversity, we have placed a particular focus 
on gender and ethnic diversity in light of the 
Hampton Alexander and Parker Reviews, 
which act as guidance for the Committee. 
The Committee was pleased that Vineet 
Bhalla’s further broadened the diversity of 
the Board, which now has a broader and 
more diverse skill set, as well as ethnicity 
and gender. 

At the financial year-end, 30% of the Board’s 
membership was female. The Committee 
was fully aware, however, that this level 
reduced with the appointment of Vineet 
Bhalla, which was an important step to 
deepen the skills and diversify the ethnicity 
of the Board. While at the date of this report, 
we have a stronger and more diverse 
Board overall, we recognise that the gender 
composition of the Board is below the level 
expected and it is our intention to address 
that as soon as practicable and by no later 
than the end of February 2022.

In addition, the Committee continued to 
review the skills and composition of the 
Board. Following this review, the Board 
identified the necessity of having more 
digital and technology experience, which 
is increasingly important in a digitalised 
world. To enhance the Board’s collective 
capability and aid us as we seek to deliver 
our strategic objectives, the Committee 
recommended, and the Board endorsed 
the appointment of Vineet Bhalla. The 
Board was particularly satisfied that 
the appointment would bring strong 
digital experience as an experienced IT 
professional, latterly with Burberry as Chief 
Technology Officer and previously as Head 
of IT for Unilever for their digital marketing 
and research and development divisions. 

With each review of its composition, and 
when considering any appointment, the 
Board has particular regard for diversity 
of gender, social and ethnic backgrounds, 
nationality, and cognitive and personal 
strengths. Diversity at Board level – and 
throughout the organisation – is key to 
ensure that we incorporate a wider range 
of perspective in deliberations and decision 

Following the announcement of David’s 
appointment as CEO in July 2020, and to 
allow an orderly process of succession, the 
Board requested that I continue in my role 
as interim Executive Chair until David joined 
C&C in November 2020, at which time I 
reverted to the role of Non-Executive Chair. 
In addition, the Board asked that I extend 
my role as Non-Executive Chair by an 
additional 12 months until the AGM in 2022. 
This will provide continuity of leadership for 
C&C following the appointment of a new 
CEO and CFO.

The Committee will continue to monitor the 
composition and balance of the Board to 
ensure that a broad range of expertise is 
available from the existing members and 
will recommend further appointments as 
and when appropriate to assure the long 
term success of the Company. I intend to 
retire from my role as Chair and step down 
from the Board in July 2022, by which time 
I will have served on the Board for over 10 
years, including four years as Chair. The 
Committee, led by Vincent Crowley, Senior 
Independent Director (SID) has established 

Dear Shareholder

I am pleased to present the 
Nomination Committee (‘the 
Committee’) report covering 
the work of the Committee 
during FY2021. This provides 
an overview of the Committee’s 
activities in the year under 
review and looks ahead to 
our anticipated activities in the 
coming year.

Year in Review

Succession planning continued to be the 
primary focus of the Committee’s work. 

During the year, the Committee engaged 
in a thorough process to consider the 
appointment of a new Group Chief 
Executive Officer (CEO) and Group Chief 
Financial Officer (CFO). Following a rigorous 
process, which considered internal and 
external candidates, the Committee 
recommended the appointment of David 
Forde as CEO and Patrick McMahon as 
CFO. I am happy to report that in each case, 
the Committee’s recommendations were 
subsequently endorsed unanimously by the 
Board.

For the role of CEO, following a thorough 
evaluation of exceptional candidates for the 
position, the Committee was unanimously of 
the view that David Forde had the requisite 

C&C Group plc Annual Report 202195

Roles and Responsibilities of the 
Committee

Role of the Committee 
The Committee is responsible for Board 
recruitment and conducts a continuous 
and proactive process of planning and 
assessment, taking into account the 
Board’s composition against the Company’s 
strategic priorities and the main trends and 
factors affecting the long-term success 
and future viability of the Company. The 
Committee’s key objective is to ensure that 
the Board comprises individuals with the 
necessary skills, knowledge, experience and 
diversity to ensure that the Board is effective 
in discharging its responsibilities and that 
appropriate succession arrangements 
are in place. The Committee has defined 
Terms of Reference which can be found in 
the Investor Centre section of the Group’s 
website at www.candcgroupplc.com.

The Committee is responsible for leading 
a formal, rigorous and transparent process 
for the appointment of new Directors to the 
Board and ensuring that plans are in place 
for orderly succession to the Board and 
senior management positions.

Except for the Chair, all members of the 
Committee are and were, throughout the 
year under review, considered by the Board 
to be wholly independent. Given that the 
Chair was carrying out an executive function 
on an interim basis, it was determined that 
he should remain on the Committee. This 
was particularly important as he played a 
leading role in ensuring an orderly transition 
to David Forde as the Group’s new CEO.

No member of the Committee nor any 
other Director participates in discussions 
concerning or votes on his or her own 
re-election or evaluation of his own 
performance. Details of the skills and 
experience of the Directors are contained 
in the Directors’ biographies on pages 74 
and 75. Their remuneration is set out in the 
Remuneration Report.

The quorum necessary for the transaction 
of business by the Committee is two, each 
of whom must be a Non-Executive Director. 
Only members of the Committee have the 
right to attend Committee meetings. The 
Company Secretary is Secretary to the 
Committee.

Membership and Attendance
The following Non-Executive Directors served on the Committee during the year.

Member

Member Since

Stewart Gilliland (Chair)

24 October 2017

Vincent Crowley 

Emer Finnan

Helen Pitcher

1 June 2019

5 July 2018

23 October 2019

Number of Meetings 
Attended

Maximum Possible 
Meetings

11

11

11

11

11

11

11

11

a process to identify and appoint my 
successor and we will communicate with 
you as appropriate.

Our colleagues remain our most valuable 
asset and we are committed to creating an 
open and inclusive culture, which enables 
all of our people to thrive, and to leverage 
diversity and inclusion to ensure we have 
a balanced pipeline of talent for the future. 
The Committee will continue its work to 
ensure the Board maintains a balance 
of individuals representing a wide cross 
section of experience, cultural backgrounds 
and specialisms. With the aim of continuing 
to promote diversity on the Board and 
within the Group as a whole, the Committee 
reviewed the Board’s policy on diversity and 
inclusion, which was recommended to the 
Board and approved during the year.

As part of our annual Board and committee 
evaluation process, further details of which 
are set out on page 84, the Committee 
assessed the time commitment needed 
from Non-Executive Directors to ensure 
that each individual has sufficient time to 
devote to their duties for C&C. The impact 
of the pandemic on business has required 
the Board and its committees to devote 
additional time to Board business and to 
providing leadership oversight, and each 
of our Directors remain fully committed to 
promoting the success of the Company 
in a way that ensures that the interests 
of shareholders and other stakeholders 
are protected. I would like to thank my 
colleagues for their contribution and counsel 
over the past 12 months, for what has been 
a challenging period for the Group.

In the coming year, the Committee will 
continue to focus on succession planning 
and on furthering our diversity and inclusion 
agenda. 

On behalf of the Board

Stewart Gilliland
Chair of the Nomination Committee
26 May 2021

Corporate GovernanceBusiness & StrategyFinancial Statements 
96

Nomination Committee Report
(continued)

Meeting Frequency and Main 
Activities during the year

The Committee met on eleven occasions 
during the year ended 28 February 2021. All 
members of the Committee attended each 
meeting. At the invitation of the Committee, 
the Group CEO, the Group Director of 
Human Resources, the Group Head of 
Employee Engagement, and Independent 
Audit were invited to attend meetings from 
time to time.

Set out below is a summary of the main 
activities of the Committee in the year.

CEO Appointment

As reported in last year’s Annual Report, 
following the retirement of Stephen Glancey 
in January 2020, Stewart Gilliland was 
appointed as interim Executive Chair 
pending the appointment of his successor, 
to ensure continuity of executive leadership 
and an orderly process of succession.

The search from Spencer Stuart was 
rigorous and international in its scope. 
The Committee considered an extensive 
list of potential candidates, both internally 
and externally, with the skills, knowledge 
and experience required. The candidates 
included in the initial list for the Committee 
were of diverse backgrounds in its widest 
sense (gender, nationality, age, experience, 
ethnicity and social backgrounds). The 
Committee unanimously selected David 
Forde as its preferred candidate. David, 
having started his career with the sales and 
marketing team at Heineken Ireland, was 
the Managing Director of Heineken UK, a 
position he had held since 2013. Heineken 
UK is a leading producer of beer and cider 
brands in the UK market, as well as a 
significant pub operator, with approximately 
2,500 outlets. David worked with Heineken 
for 31 years and has extensive experience 
in senior leadership positions across the 
business and has an intimate knowledge of 
our industry.

The Committee appointed Spencer Stuart 
to conduct a search for candidates for 
the role of the new Group Chief Executive 
Officer. Spencer Stuart did not, and does 
not, have any connection to the Company 
other than in respect of provision of these 
services. 

Following the Committee’s recommendation 
and due consideration by the Board, David 
Forde was appointed our new Group Chief 
Executive Officer on 8 July 2020. The Board 
is pleased to have recruited an individual of 
his calibre to lead the Group through its next 
stage of development.

The Company did not use open advertising 
to search for suitable candidates for the 
role as we believe that the optimal way 
of recruiting for this position is to use 
targeted recruitment based on the skills and 
experience required. 

As an initial step, the Committee agreed 
a role profile with Spencer Stuart, which 
referred to the following characteristics and 
experience:
•  Previous experience of the public 

company environment;

•  Experience of operating within the 

beverage industry; 

•  A reputation for delivering shareholder 

value; and

•  A positive match with the culture of the 
Group and the members of the Board.

Induction of Group CEO

David Forde took up the position of Group 
Chief Executive Officer on 2 November 
2020 and is bringing a fresh perspective to 
the Board and its committees. As set out 
on page 83, when a new Board member 
joins the Company they receive a formal, 
comprehensive and tailored induction 
designed to suit their individual needs 
and their role. The induction programme 
includes activities and meetings with key 
personnel, technical meetings and site 
visits. This is an effective way of introducing 
them to the Group’s culture and of ensuring 
that they have the information and support 
they need to understand the business and 
to enable them to be productive in their role.

Group CEO Induction

A comprehensive induction programme was 
arranged for David Forde to help him settle 
into his new role. This included meetings 
with senior management and operational 
and functional teams around the Group and 
was structured to help David gain an insight 
into how the business works on a day to 
day basis and to understand its strategic 
priorities, purpose, culture, values and 
people. 

Since joining, David has attended business 
and budget reviews in each business unit. 
Visits were arranged, subject to COVID-19 
restrictions, which included key locations 
in the Group. These visits gave David an 
opportunity to meet with local management 
teams and other colleagues and to speak 
with them first hand and to listen to their 
views.

David has also spent time meeting with a 
number of the Group’s investors, as well 
as suppliers, customers and consumers. 
He has also had one to one meetings with 
his Board colleagues and has met with 
business unit heads, senior management 
and members of the Company’s 
governance and control functions. 

C&C Group plc Annual Report 202197

Details of some of the activities undertaken by David are set out below:

Area

Provided by

Subjects covered and discussed

Business Units

Executive 
Management

•  Ireland, Great Britain, Matthew Clark and Bibendum and International 

business reviews;

•  Ireland, Great Britain, Matthew Clark and Bibendum and International 

business budget reviews;

•  various site visits;

Governance legal and 
compliance

Company Secretary 
and Group General 
Counsel 

•  review of the governance framework and landscape; Board and 

committee matters; overview of the Group’s legal and compliance 
framework and material litigation;

Health and Safety

Group Health & Safety 
Manager

•  execution of safety strategies, priorities and initiatives and their alignment 

to the Performance, People and Purpose strategy;

Finance, Strategic plan 
and business model

Group Chief Financial 
Officer

•  financial control framework and governance processes;
•  internal and external reporting of the Company’s results;
•  overview of the Group’s businesses and business model, two year 

business plan and strategic aims;
•  review of the Group’s M&A strategy;

Tax

Group Chief Financial 
Officer

•  review of the Group’s tax strategy and profile, principal uncertain tax 

positions and areas requiring the exercise of judgement;

•  tax governance procedures and control framework; 

People

Group HR Director

•  review of the Group’s People strategy including succession planning, 

diversity and inclusion and engagement initiatives;

•  Group remuneration philosophy, executive remuneration and annual cycle; 

long term incentive plan;

Investor Relations

Treasury

Group Chief Financial 
Officer

Group Chief Financial 
Officer

•  C&Cs’ investment case, key areas of investor focus and IR annual 

programme;

•  overview of the Group’s treasury operations, governance, funding, credit 
ratings, liquidity management, foreign exchange and interest rate risk 
management;

IT

Group IT Director

•  overview of the digital and technology function including in-depth reviews 

on strategy, operating model, initiatives and cyber security;

Internal Audit

Head of Internal Audit

•  review of Group Internal Audit plan, internal control framework, key 

financial controls, whistleblowing programme and the biannual major risk 
assessment process; and 

Environmental, Social and 
Governance

Head of ESG

•  Overview of the ESG framework, strategy and KPI’s.

Group CFO Appointment

Jonathan Solesbury who served as the 
Group’s CFO since 2017 informed the Board 
of his intention to retire during FY2020. 
Accordingly, Jonathan stepped down from 
the Board at the AGM on 23 July 2020, but 
remained with C&C until 1 September to 
facilitate an orderly transition. 

Patrick McMahon, Group Strategy Director, 
and designated successor to Jonathan was 
appointed as Group Chief Financial Officer 
and an Executive Director with effect from 
23 July 2020. 

A Fellow Chartered Accountant, Patrick 
originally joined C&C in 2005 from KPMG. 

Throughout his career with C&C he has held 
a number of senior leadership positions 
including, Financial Director of individual 
business units and overall Group Finance 
Director. As Group Strategy Director, 
Patrick was central to the integration and 
turnaround of Matthew Clark and Bibendum 
since their acquisition in 2018. 

Corporate GovernanceBusiness & StrategyFinancial Statements98

Nomination Committee Report
(continued)

New Non-Executive Director

During the year, the Committee continued 
to review the skills and composition of the 
Board and identified an opportunity to bring 
more digital and technology experience 
into its deliberations. A thorough process 
was undertaken by the Committee to 
identify and assess a number of potential 
candidates. A boutique executive search 
firm, Audeliss was instructed to assist with 
the search for the new appointment. The 
search firm signed up to the Voluntary Code 
of Conduct and does not have any other 
connection to the Company or with any 
individual Directors, other than to provide 
recruitment services. Open advertising was 
not used for this position.

To enhance the Board’s collective capability 
and aid us on our journey to meet our 
strategic objectives, the Committee 
recommended the appointment of 
Vineet Bhalla, noting, in particular, that 
the appointment would bring strong 
digital experience as an experienced IT 
professional, latterly with Burberry as 
Chief Technology Officer and previously 
as Head of IT for Unilever for their digital 
marketing and research and development 
divisions. The Committee also noted that 
this appointment would demonstrate 
the Company’s broader commitment to 
diversity. In making this recommendation, 
the Committee also satisfied itself that 
Vineet Bhalla met the independence criteria 
of the Code and took into account his 
other significant commitments and the time 
involved, as disclosed to the Committee. 
The Committee’s recommendation resulted 
in Vineet Bhalla’s appointment to the Board 
as a Non-Executive Director with effect from 
26 April 2021.

Re-appointment of Directors

The Committee considers the selection 
and reappointment of directors carefully 
before making a recommendation to the 
Board. The Board is conscious of the 
length of tenure of non-executives when 
formulating its succession planning process. 
Non-Executive Directors and the Chair are 
generally appointed for a period of three 

years, which may be renewed for a further 
two terms. Notwithstanding the appointment 
of three years, in line with good governance 
practice, all Directors are put forward for re-
election by shareholders annually at the AGM 
providing shareholders with the opportunity 
to express their confidence and support 
for the Board as a whole and each Director 
individually.

Appointment of a new Chair

As outlined in his introductory letter, the 
Chair will step down from his role in July 
2022 following 10 years on the Board and 
four years as Chair. A selection process 
for a new Chair is being led by the Senior 
Independent Director (‘SID’), Vincent Crowley, 
and the Committee, with assistance from 
the Company Secretary and Group General 
Counsel and the Group Director of Human 
Resources. The current Chair is not involved 
in the selection process.

As part of the external search process, the 
services of an executive search firm are 
being used to identify potential candidates. 
The Committee considered the credentials 
of a number of search consultants before 
recommending the appointment of Spencer 
Stuart, which is a signatory to the voluntary 
code of conduct for executive search firms. 
Spencer Stuart is used from time to time by 
the Company for the recruitment of senior 
executives, but does not have any other 
connection to the Company or with individual 
directors. 

The Company has not used open advertising 
to search for suitable candidates for the 
role as we believe that the optimal way 
of recruiting for this position is to use 
targeted recruitment based on the skills and 
experience required. 

As an initial step, the Committee has agreed 
a role profile with Spencer Stuart, which 
referred to the following characteristics and 
experience:
•  Experience as a Chair;
•  City/investor experience;
•  FTSE 250 plc experience and an 

understanding of the UK corporate 
governance environment;

•  Broad sector experience, with an 

emphasis on business to business and 
business to customer environments within 
the beverage industry; 

•  A reputation for delivering shareholder 

value; and

•  A positive match with the culture of the 
Group and the members of the Board.

The process for appointing a successor is 
ongoing. 

Succession Planning

Given both the appointment of a new CEO 
and CFO and a Non-Executive Director, 
along with the commencement of a search 
for a new Chair, the Committee has had 
reason to extensively consider succession 
planning for both Board and senior 
management roles during the year.

The Board plans for its own succession, 
with the support of the Committee. The 
Committee remains focused, on behalf of 
the Board, on Board succession planning 
for both Executive and Non-Executive 
Directors.

The Committee aims to ensure that:
•  the succession pipeline for senior 

executive and business critical roles in the 
organisation is strong and diverse;

•  processes are in place to identify potential 

successors and manage succession 
actively;

•  there is a structured approach to 

developing and preparing possible 
successors; and

•  processes are in place to identify “at risk” 

posts.

On at least an annual basis, each Director’s 
intentions are discussed with regard to 
continued service on the Board and their 
succession is considered in the context of 
the composition of the overall Board and 
the corporate governance guidance on non-
executive tenure. This transparency allows 
for an open discussion about succession 
for each individual, both for short term 
emergency absences as well as longer term 
plans.

C&C Group plc Annual Report 202199

As in previous years, we conducted an 
analysis of the balance of experience, 
skills, gender and diversity on the Board 
as a whole, taking account of the future 
needs of the business in the light of the 
business strategy, the Board changes set 
out above, and the knowledge, experience, 
length of service and performance of the 
Directors, including their ability to continue 
to contribute effectively to the Board. In 
accordance with our policy, we also had 
regard to the requirement to achieve a 
diversity of characters, backgrounds, 
experience and gender amongst Board 
members.

Skills Balance and Directors’ 
Performance Evaluation

During the year, the Committee also 
considered the composition of the 
Board and each of its Committees. The 
Committee continues to actively review the 
long term succession planning process for 
Directors to ensure the structure, size and 
composition (including the balance of skills, 
experience, independence, knowledge 
and diversity (including gender, ethnic and 
social backgrounds)) of the Board and 
its Committees continues to be effective, 
promoting the Company’s ability to deliver 
its strategy.

As part of its review, the Committee 
considered the performance and 
independence of Stewart Gilliland, Jill 
Caseberry, Jim Clerkin, Vincent Crowley, 
Emer Finnan, Helen Pitcher and Jim 
Thompson, each of them having confirmed 
their willingness to stand for re-election at 
the forthcoming AGM. 

During FY2020, an external evaluation was 
carried out, meaning that the evaluation 
in FY2021 was carried out on an internal 
basis. Having undertaken a performance 
evaluation of both the Board and individual 
Directors, the Committee considered that 
the independence of each of the Non-
Executive Directors, being Jill Caseberry, 
Jim Clerkin, Vincent Crowley, Emer 
Finnan, Helen Pitcher and Jim Thompson. 
In assessing their independence, the 
Committee has had due regard to various 

matters which might affect, or appear to 
affect, the independence of certain of the 
directors. The Committee was fully satisfied 
that each remained fully independent in 
both character and judgement. 

In determining the independence of Stewart 
Gilliland and Jill Caseberry, the Company 
had regard to the products sold to Tesco 
plc, of which Stewart Gilliland is a Non-
Executive Director, and the products 
purchased from St Austell Brewery 
Company Limited, of which Jill Caseberry is 
a Non-Executive Director.  The Committee 
remains fully satisfied these relationships are 
not material and have in no way impaired 
their independence. 

The Committee had also undertaken 
a review of each of the Non-Executive 
Directors’ other interests, external time 
commitments and tenure, such review being 
particularly rigorous in the case of Emer 
Finnan and Stewart Gilliland as they had 
served seven and nine years respectively 
on the Board, and has concluded that 
each of them is independent in character 
and judgement and that there are no 
relationships or circumstances likely to 
affect (or which appear to affect) his or her 
judgement. The Committee is also satisfied 
that each of them continues to be able to 
devote sufficient time to their role. 

No Director participated in the evaluation of 
his/her own performance, independence or 
time commitments.

The Committee was satisfied that the Board 
has the appropriate balance of relevant 
skills, experience, independence and 
knowledge of the Company to enable it to 
discharge its duties to lead and steward the 
business. 

Diversity

As a people focused business, our strength 
comes from an inclusive and welcoming 
environment, where we recognise that the 
experiences and perspectives which make 
us unique come together in our shared 
values and vision. We strongly believe that 
the more our colleagues reflect the diversity 

of our clients and consumers, the better 
equipped we are to service their needs.

As part of its remit the Committee reviews 
the Group’s policies on workforce diversity 
and inclusion, their objectives, and link to 
the Company’s strategy. The Group has 
always operated open and inclusive hiring 
and staff management practices.

During the year, the Committee 
recommended, and the Board endorsed, 
the adoption of a new Diversity and Inclusion 
Policy, which is published on the Company’s 
website. In reviewing the Group’s policy, 
the Committee sought the views of the 
ESG Champions prior to implementation. 
The Committee was satisfied that it 
supported the development of a more 
diverse workforce within the business and 
were consistent with the Group’s inclusive 
and welcoming culture. The policy equally 
applies to our Board members and all of 
our employees, regardless of their contract, 
location or role in the business. We aim to 
ensure our inclusivity applies to all aspects 
of their careers, including recruitment, 
selection, benefits and opportunities for 
training and promotion. The Executive 
Committee members have undergone 
Diversity and Inclusion training to ensure this 
is embedded across the whole organisation. 
More details on workforce diversity can be 
found on page 100. 

Our vision is to be an employer of choice, 
with a rich and diverse mix of people who 
reflect the societies and communities in 
which we work and operate.

C&C is a great place to work and our policy 
reinforces our commitment to equality, 
diversity and inclusion and to having a 
truly representative workforce where every 
member feels respected, valued and able 
to be their best. We want to ensure that 
equality, diversity and inclusion is a core 
part of how we operate, it’s embedded in 
our culture, and reflected in our people and 
their behaviours.

Corporate GovernanceBusiness & StrategyFinancial Statements100

Nomination Committee Report
(continued)

We are committed to:-
•  Reviewing and adapting our policies and 
procedures to ensure workforce diversity 
and equal opportunities;

•  Implementing initiatives that drive an 

inclusive culture where all employees feel 
accepted and valued;

•  Promoting a more inclusive environment, 
which attracts all candidates and signals 
our commitment to celebrate and 
promote diversity;

•  Taking an inclusive approach to ensure 
we attract a diverse pool of talent and 
experience;

•  The use of clear statements which 

promote equality and inclusion within the 
recruitment process;

•  Training our managers and wider teams 
to increase cultural diversity, awareness, 
knowledge and skills;

•  Encouraging our people to share their 
experiences and help each other to 
understand more about what diversity 
and inclusion means;

•  Authentically telling our diversity and 
inclusion story and celebrating our 
approach, both inside and outside our 
organisation.

At Board level, our approach to the 
appointment of new directors reflects our 
desire to ensure the optimal balance of 
experience and backgrounds on the Board. 
Great emphasis is placed on ensuring that 
Board membership reflects diversity in its 
broadest sense and increasingly embodies 
our employee base and the communities 
in which we operate. We also ensured that 
the Board considered whether diversity and 
inclusion across the wider business was 
being progressed, including discussions 
with management at site visits during the 
year. The Board recognises the benefits of 
diversity. Our Directors come from different 
backgrounds, nationalities, a wide range 
of professions and each brings unique 
capabilities and perspectives to our Board 
discussions. 

We are committed to maintaining a diverse 
Board. Appointments to the Board and 

throughout the Company will continue to 
be made on merit and overall suitability 
for the role against objective criteria with 
due regard to the benefits of diversity 
(including, but not limited to, ethnicity, 
experience, gender, nationality, age and 
educational and social backgrounds as well 
as individual characteristics such as broad 
life experience).

When recruiting, we instruct the external 
recruitment consultants to ensure that a 
balance of male and female candidates 
is put forward for consideration by the 
Committee. Following Vineet’s appointment 
to the Board, female representation on our 
Board is at 27%.

The Committee and the Board recognise 
the importance and benefit of diversity 
beyond the Board and in this regard seek 
to ensure that all recruitment decisions 
are fair and non-discriminatory and that 
all employees get an equal opportunity to 
achieve their full potential. 

Statistical gender diversity employment data 
for the Company as at 28 February 2021 is 
as follows:

Male Number/ 
Percentage

Female Number/
Percentage

Directors

7/70%

3/30%

Senior 
Managers

Other 
employees

58/64%

32/36%

1,913/75%

647/25%

The Committee and the Board are 
committed to greater diversity throughout 
the Company and recognise this will require 
continued focus on an inclusive culture and 
a systematic review of existing recruitment, 
retention and promotion practices during 
the forthcoming year. 

The ESG Committee Report on pages 92 to 
93 provides further detail on the approach 
being taken to better understand our 
diversity and employees’ views on inclusion 
and the implementation of the Policy across 
the Group.

ESG Committee

To reflect C&C’s ongoing commitment 
to operating a sustainable business, the 
Board established a new committee, the 
ESG Committee. The Committee made 
recommendations to the Board concerning 
both the Chair and membership of the ESG 
Committee. In all cases, the Committee’s 
recommendations were subsequently 
endorsed unanimously by the Board.

Time Commitment

In line with its terms of reference, the 
Committee performs an annual review 
of the time required from the Chair, SID 
and Non-Executive Directors to perform 
their duties. As part of this process, 
the Committee reflects on a director’s 
attendance at scheduled meetings and 
their availability at other times during the 
year. In the year under review, directors 
were available, often at short notice and 
outside regular working hours, to discuss 
matters that required a prompt decision, for 
example, the consideration and oversight of 
the various strategies employed during the 
year to navigate the impact of the COVID-19 
pandemic upon the business.

Evaluation of the Committee 

During FY2020, an external evaluation was 
carried out, meaning that the evaluation 
in FY2021 was carried out on an internal 
basis as part of the FY2021 internal Board 
evaluation process. An explanation of 
how this process was conducted, the 
conclusions arising from it and the outcome 
of that review can be found on page 84.

This report was approved by the Board of 
Directors on 26 May 2021.

Stewart Gilliland
Chair of the Nomination Committee

C&C Group plc Annual Report 2021101

Diverse and Effective Board

Board balance

The Board comprises 11 Directors, with a 
broad and complementary set of technical 
skills, educational and professional 
experience, nationalities, personalities, 
cultures and perspectives.

Independence

Gender diversity

Ethnicity

Chair 

Independent 

Non-independent 

Age Range

40-50 

51-60 

61-70 

1

7

3

3

4

4

Male 

Female 

Tenure

1-3 years 

4-7 years 

8-10 years 

8

3

6

4

1

White 

Indian 

10

1

Nationality

Irish 

British 

USA 

Italian 

4

5

1

1

Board Skills Matrix

Director

Independence

Core Industry

Senior Executive

Finance/Audit & Risk

Legal/Public Policy

Manufacturing/ Supply Chain

Communications/ Marketing/
Customer Service

International Markets

UK and Ireland Pubs Exp

M&A/Capital Markets

Digital/Technology

Executive Directors

Non-Executive Directors

David 
Forde

Patrick 
McMahon

Andrea 
Pozzi

Stewart 
Gilliland

Vineet 
Bhalla

Jill 
Caseberry

Jim 
Clerkin

Vincent 
Crowley

Emer 
Finnan

Helen 
Pitcher

Jim 
Thompson

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Corporate GovernanceBusiness & StrategyFinancial Statements102

Directors’ Remuneration Committee Report

Governance

The Committee has defined Terms of Reference which can be found in the Investor Centre 
section of the Group’s website. A copy may be obtained from the Company Secretary.

Remuneration Committee Membership and Meeting Attendance

The following Non-Executive Directors served on the Committee during the year:

Member

Helen Pitcher (Chair)

Jill Caseberry 

Jim Clerkin*

Member since

1 March 2019

1 March 2019

24 October 2019

Number of Meetings 
Attended

Maximum Possible 
Meetings

10

10

8

10

10

10

*   Jim Clerkin was unable to attend the meetings on 20 October 2020 and 10 February 2021 due to prior 

Dear Shareholder

engagements.

On behalf of the Board, I 
am pleased to present the 
Directors’ Remuneration Report 
(‘Report’) for the year ended 28 
February 2021. 

The Company is incorporated in Ireland 
and is therefore not subject to the UK 
company law requirement to submit its 
Directors’ Remuneration Policy (‘Policy’) 
to a binding vote. Nonetheless, in line 
with our commitment to best practice, the 
2021 Policy will be put to our shareholders 
on an advisory basis. The Company’s 
existing Policy was approved at our 2018 
AGM following a vote in favour of over 
99%. Shareholders showed a similarly 
high level of support for our Directors’ 
Remuneration Report in 2020, with over 
99% of votes in favour of it. These high 
levels of support reflect shareholders’ 
views of our responsible approach to 
executive remuneration, an approach that 
will continue under the new Policy. We hope 
that shareholders will demonstrate their 
support again this year.

All members of the Committee are and were considered by the Board to be independent. 

The quorum necessary for the transaction of business is two, each of whom must be a 
Non-Executive Director. Only members of the Committee have the right to attend committee 
meetings, however, during the year, Stewart Gilliland (Chair), David Forde (CEO), Patrick 
McMahon (CFO) and the Group Director of Human Resources along with Independent 
Audit, a Board effectiveness firm, as explained on page 84, were invited to attend meetings 
(although never during the discussion of any item affecting their own remuneration or 
employment). 

The Company Secretary is Secretary to the Committee.

Main Activities in FY2021

External Advisers

•  Approval of the FY2020 bonus and LTIP 

measures;

•  Approval of the Directors’ Remuneration 
Report for the financial year ended 29 
February 2020;

•  Reviewing and consulting with 

shareholders on the revised Directors’ 
Remuneration Policy and consideration of 
their feedback;

•  Considering the FY2022 remuneration 

packages;

•  Considering the impact of COVID-19 
on the Executive and all employee 
remuneration arrangements;
•  Approving the terms of the CFO, 
Jonathan Solesbury’s departure;

•  Approving the terms of Patrick 

McMahon’s appointment as CFO;
•  Approving the terms of David Forde’s 

appointment as CEO.

The Committee seeks and considers advice 
from independent remuneration advisers 
where appropriate. During the year ended 
28 February 2021, the Committee obtained 
advice from Deloitte LLP. Deloitte’s fees for 
this advice amounted to £27,575 charged on 
a time or fixed fee basis. Deloitte is one of 
the founding members of the Remuneration 
Consultants’ Code of Conduct and adheres 
to this Code in its dealings. The Committee 
is satisfied that the advice provided by 
Deloitte is objective and independent. 
The Committee is comfortable that the 
Deloitte engagement team that provide 
remuneration advice to the Committee do 
not have connections with the Company 
that may impair their independence.

C&C Group plc Annual Report 2021 
103

Business context (including new 
Chief Executive Officer and Group 
Chief Financial Officer)

Since the last Policy review, the business 
has evolved significantly in scale, scope and 
complexity. We completed the acquisition of 
Matthew Clark and Bibendum in April 2018, 
a move which has significantly strengthened 
our brand led distribution model, broadened 
our operations and footprint and added 
circa 1,600 people to C&C. As the largest 
independent alcohol distributor across 
the UK and Ireland, C&C is structurally 
integral to the markets we serve. We have 
continued to build the value of our brands, 
to invest in our insight capability, improved 
the efficiency of our logistics network and 
continued to sharpen our focus on our 
ESG objectives. We also de-listed from the 
Euronext Dublin and joined the FTSE 250 
in December 2019, with the London Stock 
Exchange our primary and sole listing.

In addition we had a senior leadership 
transition within C&C during 2020. 
Following a thorough executive recruitment 
process, on 9 July 2020 we announced 
the appointment of David Forde as Group 
CEO. David took up his position and joined 
the Board on 2 November 2020. We 
believe David has the requisite blend of 
market and sector expertise to maximise 
the potential of our iconic brands and 
our distribution capabilities. In July 2020 
we also announced the appointment of 
Patrick McMahon as Group CFO. Having 
originally joined C&C in 2005 Patrick has an 
inimitable understanding and experience of 
our business, with previous experience as 
Group Finance Director, Finance Director 
of a number of C&C’s business units and 
most recently, Group Strategy Director. 
As we navigate the current challenges 
and uncertainty of COVID-19, these 
appointments provide the leadership, insight 
and capability to deliver long term value for 
all our stakeholders.

As the COVID-19 situation continues to 
evolve, we have taken a number of steps to 
protect our colleagues, business partners, 
community and customers; ensure our 
supply chain and production facilities remain 
operational; and support the hospitality 
sector with measures to facilitate fully 
compliant operations in line with guidelines 
and regulations. We also continue to 
seek opportunities to ease the burden on 
those in greatest need during this crisis. 
Recently, this has seen the donations of 
water, soft drinks and juices together with a 
range of sponsorship initiatives for various 
community groups. 

We continue to work proactively to maximise 
cash and have been able to maintain 
strong liquidity with a supportive lending 
syndicate. The Group successfully issued 
approximately €140 million of new US 
Private Placement notes in March 2020 to 
diversify, strengthen and extend the maturity 
of our capital structure and sources of 
debt finance. In addition, we successfully 
negotiated covenant waivers from our 
lenders up to, but not including, the August 
2022 test date whether or not the rights 
issue is successful as outlined in detail 
in Note 20 of the Consolidated Financial 
Statements. While the Board recognises the 
absolute importance of dividend income for 
shareholders, given the focus on preserving 
cash, and the Group’s decision to avail of 
government support through this crisis, we 
did not declare a final dividend for FY2020 
and FY2021. However, we intend to re-
instate our dividend policy as and when it is 
appropriate.

Executive Remuneration Outcomes 
for FY2021

The Committee has continuously monitored 
remuneration decisions being taken across 
the Group and has considered executive 
pay in the context of the wider workforce 
and the broader impact on society, the 
Company and its shareholders.

While the final level of that impact was 
unclear, the Committee considered it 

prudent to delay certain key decisions in 
the first half of FY2021. Consequently, all 
decisions on salary, bonuses and share 
awards for FY2021 were deferred until 
September, following the completion of 
our half year. This decision was made to 
ensure that the Committee, had a clearer 
line of sight over expected performance 
and the full impact of COVID-19 on the 
business prior to implementing any 
decisions and setting performance 
targets. In implementing the decision, the 
Committee had the full support of Executive 
Management. 

In September 2020, a review was 
undertaken and it was determined in 
view of the continued uncertainty that no 
bonus targets would be set for FY2021. As 
outlined below, no bonuses are to be paid to 
Executive Directors in respect of FY2021.

Salary

In response to the rapid emergence of 
the pandemic, and as part of the actions 
announced to preserve cash and reduce 
costs, there was an average reduction 
in salary of approximately 20% across 
the workforce. Management and Board 
remuneration reduced by 30% and 40% 
respectively for a three month period until 
the end of June 2020. Whilst salaries across 
the workforce returned to normal rates, 
Directors chose to extend the reduction for 
the period of July and August 2020 at the 
rate of 20% to reflect the ongoing economic 
situation and the experience of the Group’s 
wider stakeholders. 

The following are the base salaries for our 
new CEO, David Forde and our new CFO, 
Patrick McMahon and our existing Group 
Chief Operating Officer (COO), Andrea 
Pozzi:
•  David Forde: €690,000
•  Patrick McMahon: €420,000 (with effect 

from appointment to the Board)

•  Andrea Pozzi: £321,300 (unchanged from 

March 2019)

Corporate GovernanceBusiness & StrategyFinancial Statements104

Directors’ Remuneration Committee Report
(continued)

The total fixed pay for our new CEO and 
CFO is significantly less than the previous 
CEO and CFO reflecting both the lower 
base salaries and the 5% cap on pension 
contributions.

FY2020 and FY2021 Bonus

As outlined in our 2020 Directors’ 
Remuneration Report, mindful of the 
Company’s commitment to preserve cash 
and lower operating expenses, final approval 
of the bonuses earned by the Executive 
Directors (including the former CEO and 
CFO) based on performance during the 
twelve months ending February 2020 
were deferred. These FY2020 bonuses 
were approved in October, with Executive 
Directors receiving a pay-out of 25% of 
salary as a result of achieving the cash 
conversion metric. Andrea Pozzi’s bonus 
was also subject to an under pin regarding 
brand redistribution which was not achieved, 
resulting in a pay-out of 12.5% of salary. 

Given the current financial year commenced 
in March 2020, at the same time as the 
outbreak of COVID-19 and the associated 
government restrictions, no bonuses are to 
be paid to Executive Directors in respect of 
FY2021.

2018 LTIP and ESOS Awards

The three year performance period in 
respect of the 2018 LTIP and ESOS awards 
came to an end, based on the targets set 
in 2018 - namely EPS growth, free cash 
flow conversion and growth in ROCE – 
these were not met over the three year 
performance period ended 28 February 
2021 and the awards lapsed. 

Long-Term Incentives Awarded in 
FY2021

Given the uncertain outlook associated with 
COVID-19 and in line with guidance from 
the Investment Association, the grant of 
our FY2021 LTIP awards was also deferred 
from the normal grant date for a period of 
six months. In determining the quantum 
of the FY2021 LTIP and the proposed 
measures and targets, the Committee was 
sensitive to the need to balance incentivising 
executive performance (including a newly 
appointed CEO and CFO) at a time when 
our management teams are being asked 
to demonstrate significant leadership 
and resilience whilst ensuring that the 
Executive’s experience is commensurate 
with that of shareholders, employees and 
other stakeholders. The Committee was 
also conscious of ensuring that the newly 
constituted management team have a 
meaningful long-term equity component so 
as to ensure alignment with shareholders’ 
interests as we enter an important phase for 
the business. 

Taking all of these factors in account, 
including the circa 30% fall in share 
price since the 2019 LTIP awards were 
granted, the Committee determined that 
our new CEO, new CFO and the COO 
would be granted LTIP awards of 134% of 
their respective contractual salaries. This 
represents a reduction of 16% of salary 
compared to our normal LTIP award levels 
of 150%. 

The Committee faced considerable 
challenge in establishing meaningful and 
robust performance measures and targets 
for the FY2021 LTIP awards. This reflects 
the backdrop of COVID-19 with its already 
significant and disproportionate impact on 
the business and the industry compared to 
the broader economy and the associated 
forward looking continued uncertainty. 

The Committee therefore determined that 
for the FY2021 LTIP only three separate 
performance conditions, aligned to the 
Company’s key priorities for each of the 
three years in the performance period, 
will be set and assessed over the relevant 
year. No proportion of the award will vest 
until the end of the full three year period 
and the whole award will be subject to an 
overriding three year financial performance 
assessment. Further information in relation 
to the awards is detailed below. For the 
avoidance of doubt, the Committee does 
not intend to continue this approach after 
this LTIP cycle.

Under the terms of the LTIP award, the 
Committee has full discretion to reduce 
awards to ensure that the final outturn of the 
LTIP reflects all relevant factors, including 
consideration of any potential for windfall 
gains.

LTIP Performance Conditions

Performance conditions for FY2021 LTIP 
awards
The vesting of the FY2021 LTIP awards 
will be subject to an assessment of the 
Company’s underlying financial performance 
across the three year performance period 
FY2021 – FY2023. Each award will also 
be subject to three separate performance 
conditions aligned to the Company’s key 
priorities for each of the three years in the 
performance period and assessed over the 
relevant year, as set out below. 
Threshold vesting in respect of any year will 
be no more than 25%, but subject to the 
overriding three year financial performance 
assessment. No award will vest until the end 
of the full three year period, and Executive 
Directors’ awards will then be subject to a 
further two year holding period. 

C&C Group plc Annual Report 2021105

Year

Weighting

Measure

Further detail

FY2021

30%

Liquidity

The use of a liquidity measure reflects our absolute focus on liquidity for the business in our 
response to the COVID-19 pandemic, and is fully aligned with other actions we have taken to 
strengthen the Group’s liquidity. 

The targets and vesting schedule (subject to the assessment of underlying financial performance 
over the full three year period) are as follows:

FY2022

35%

Net Debt to 
EBITDA

FY2023

35%

Financial 
measures

FY2021 Liquidity1

Less than €250 million

€250 million2

€300 million2

Vesting

0%

25%

100%

1  Cash on hand plus availability under the Group’s Revolving Credit Facility as at the end of FY2021 but excluding any 

possible proceeds from the UK’s COVID-19 Corporate Finance Facility.

2  Straight line vesting between €250 million and €300 million.

In the second year of the three year performance period, we anticipate that the current extreme 
impact of the COVID-19 pandemic on the industry will have reduced, such that the business 
will be able to focus on establishing the foundations for recovery. Therefore, for this year, we 
propose to set targets based on a Net Debt to EBITDA measure, reflecting our strategic priority 
of ensuring the appropriate level of financial gearing and profits to service debt.

Those targets will be disclosed in the FY2022 Directors’ Remuneration Report. 

By the third year of the three year performance period, we anticipate that recovery from the 
COVID-19 pandemic and the establishment of foundations for recovery will enable us to revert 
to more typical financial performance measures. We currently expect that the measures will be 
based on earnings, cash conversion and ROCE. 

The details of the measures (including the weightings, and targets) will be established towards 
the start of FY2023 and will be disclosed in the FY2023 Directors’ Remuneration Report or, if 
determined before its finalisation, in the FY2022 Directors’ Remuneration Report. 

David Forde forfeited remuneration

As announced in his appointment release, 
David Forde forfeited cash remuneration 
from his previous employment to join C&C. 
This included the forfeiture of a retention 
payment payable in cash at the end of July 
2021 with a value of €1,368,785.

To align David Forde’s interests with those 
of C&C’s shareholders, compensation 
for this forfeited remuneration was made 
through an award of C&C shares with an 
equivalent value of €1,368,785. In addition, 
David Forde’s contractual arrangements 

with his former employer meant that by 
resigning to join C&C he was subject to an 
eight week break in employment, in respect 
of which his loss of fixed remuneration was 
€103,250. We also agreed to compensate 
David Forde for this loss of remuneration 
but, notwithstanding that fixed remuneration 
was forfeit, agreed with David Forde that half 
of it would be awarded in C&C shares and 
half of it in a cash payment. Structuring the 
compensation as an award over Company 
shares provides an immediate alignment 
with shareholders’ interests and the 
delivery of our short and long term strategic 
priorities. 

The share award was granted at the earliest 
available opportunity, on 3 November 2020, 
over 842,636 C&C shares in aggregate with 
a value of €1,420,410. Reflecting the fact 
the forfeited remuneration bought out was 
guaranteed cash based remuneration, the 
share price at the date of grant was used 
to calculate the number of shares to ensure 
the value was equal to the remuneration 
forfeited. The award will vest in respect of 
50% of the shares in November 2022 and 
50% of the shares in November 2023. After 
sales of shares to cover tax, David Forde 
will be required to retain 50% of the shares 
acquired in satisfaction of our Executive 

Corporate GovernanceBusiness & StrategyFinancial Statements106

Directors’ Remuneration Committee Report
(continued)

Director shareholding requirement (see page 
129 for further details). 

In order to give flexibility as to the basis on 
which the share award may be settled, we 
are seeking shareholder approval at the 
2021 AGM to settle the award with new 
issue or treasury shares (on the basis that 
any such shares would count against the 
dilution limits included in the Company’s 
LTIP). 

Remuneration Policy Review

In 2020, the Committee undertook a full 
review of the Policy. That review took 
account of market practice, shareholder 
expectations and best practice governance 
developments since our last review in 
2018. These matters were given careful 
consideration during the Policy review 
process. In particular, taking into account 
the Code provisions in relation to the 
alignment of Executive Director pensions 
with those of the wider workforce and 
the requirement to adopt a formal policy 
on post-employment shareholding 
requirements. 

In addition to the post-employment 
holdings, the Committee were fully aware 
of the focus on Executive Director pensions 
and, more specifically, any difference 
between contributions for Executive 
Directors and those of the workforce. 
As part of the Policy that will be put to 
shareholders at the 2021 AGM, there is a 
cap on pension contributions for all future 
Executive Directors. The Committee is also 
aware of the expectation that contributions 
for incumbent Executive Directors are 
aligned with the majority of the workforce by 
the end of 2022, and we have set out a clear 
plan to achieve this for all current Executive 
Directors (as set out on page 112 of the 
Remuneration Policy). 

continue to drive the delivery of strategy 
and generate value for all stakeholders. The 
new Group CEO has reviewed the Group’s 
existing incentive framework and input into 
the Committee’s proposals prior to our 
consultation with shareholders in 2020 and 
2021.

of COVID-19 on the business is clearer. 
Nevertheless, in keeping with the current 
remuneration policy the intention is that 75% 
of the metrics for any bonus will be based 
on financial measures and the remainder on 
non-financial or strategic goals, which may 
include ESG measures. 

We consulted with shareholders extensively 
during the latter part of 2020 and the early 
part of 2021 when the 2021 Policy was 
being formulated to ensure that it aligned 
with the expectations of our shareholders. 
Engagement with our key investors was 
constructive and insightful. 

Implementation of the Remuneration 
Policy in FY2022

Based on the continuation of the existing 
approach, the Committee intends to 
take the following approach to the 
implementation of the Policy for FY2022; 

Salary

In light of the continuing business 
uncertainty and resulting disruption to the 
business, the Committee has agreed that 
executive salaries will remain unchanged 
for the year ahead, in line with the wider 
workforce.

Pension

In line with best practice and investor 
expectations, the pension contributions 
(or cash in lieu of pension) for Executive 
Directors will be capped at the level available 
for the majority of the Group’s workforce 
(currently 5% of salary). This 5% rate applies 
to both David Forde and Patrick McMahon 
from their appointment to the Board. For 
our COO, Andrea Pozzi, a phased decrease 
in pension has been proposed to align 
his pension with the wider workforce by 1 
March 2023 (see page 112).

Long-Term Incentives

The current intention is that awards of 
LTIPs will be made in late May / early June 
2021. The Committee has yet to determine 
the performance measures, which may 
include EPS, free cash flow and return 
on capital employed along with an ESG 
based measure (with financial measures 
accounting for at least 75% of the awards). 
The Committee has determined that before 
the measures are set, it should review 
the first quarter’s trading and the latest 
assessment of any continuing measures to 
control the pandemic. The measures will be 
confirmed in the RNS when the awards are 
made.

Non-Executive Directors

There are no changes to how the 
Remuneration Policy will be applied for 
Non-Executive Directors other than the 
requirement to build up their individual 
shareholding to 50% of their annual base fee 
within 3 years of their appointment or within 
3 years from the date of approval of the 
Remuneration Policy, if later.

Director Changes 

Stewart Gilliland was appointed as interim 
Executive Chair from 16 January 2020 to 
ensure continuity of executive leadership 
while the Group recruited a new CEO, which 
we did in July 2020 with the appointment of 
David Forde. 

In a further change, we also announced 
at that time the appointment of Patrick 
McMahon as CFO, successor to Jonathan 
Solesbury, who informed the Board of his 
intention to retire during the year. 

The Policy will be proposed in the new 
Group CEO’s first year since appointment, 
being an opportune time to put in place 
a new three-year Policy designed to 

Annual Bonus

The Committee has decided to delay the 
establishment of any bonus scheme until 
later in the year once the wider impact 

C&C Group plc Annual Report 2021107

positive step. My role as the Non-Executive 
Director responsible for engaging with HR is 
an invaluable resource when reviewing wider 
employee incentive arrangements. 

Conclusion 

I would like to express my appreciation to 
our major shareholders for helping us to 
develop our Policy. We value the opportunity 
to engage with shareholders to foster 
mutual understanding of expectations; 
and, to ensure shareholders have had an 
opportunity to raise any issues or concerns 
directly with the Board. I hope that you will 
join the Board in supporting the resolution to 
approve the 2021 Policy. 

Helen Pitcher OBE
Chair of the Remuneration Committee

Following the announcement of David’s 
appointment as CEO in July 2020, and to 
allow an orderly process of succession, 
the Board requested that Stewart Gilliland 
continued in his role as interim Executive 
Chair until David joined C&C in November, 
2020, at which time Stewart reverted to the 
role of Non-Executive Chair. 

We believe that our current and proposed 
2021 Policy arrangements remain 
appropriate, a view shared by our major 
shareholders during the consultations. It 
was considered that the existing model is 
clearly understood, supports our culture and 
provides a foundation to restore shareholder 
value in the future.

Gender Pay Gap Disclosure

In April 2021 we published our latest Gender 
Pay Gap report for those entities with more 
than 250 UK employees, namely, Matthew 
Clark Bibendum Limited and Tennent 
Caledonian Breweries Limited. Details can 
be found on each business’s respective 
website.

We are committed to promoting equality, 
diversity and inclusion as we build a culture 
where everyone can progress. This includes 
ensuring that our colleagues are paid a 
fair and equitable rate for the work they do 
regardless of gender or other differences. 
Going forward we will continue to focus on 
areas that improve our gender pay gap.

Committee Evaluation

The evaluation of the Committee was 
completed as part of the 2020 external 
board evaluation process conducted by 
Independent Audit. An explanation of 
how this process was conducted, the 
conclusions arising from it and the action 
items identified is set out on page 84. The 
Committee has considered this in the 
context of the matters that are applicable to 
the Committee.

Shareholder Engagement
The Committee values open, ongoing 
engagement with major shareholders and 
key institutional investor bodies. 

The overall tone from shareholders was 
positive and constructive and enabled us 
to understand what was important for the 
Committee to consider both from a policy 
perspective and regarding the challenges 
faced in FY2021.

As a Committee, we will continue to 
engage with shareholders and institutional 
investor bodies in the development of 
our remuneration policies and structures 
and will continue to emphasise the links 
to performance and to consider wider 
stakeholders.

Wider Workforce Remuneration and 
Employee Engagement
In line with the Code, the Company takes 
a fully aligned approach to remuneration 
throughout the organisation to support 
succession, as well as a culture of 
performance and ownership. The Company 
regularly engages directly with the workforce 
through a number of channels and on a 
wide range of topics, including pay. The 
Company’s annual engagement survey 
places a focus on employee satisfaction, 
and seeks details on a number of areas 
including competitive pay and benefits.

It is an important part of our values that all 
employees, not just management, have 
the opportunity to become shareholders 
in the Group. All employees with at least 
one month’s continuous service have the 
opportunity to participate in our Profit 
Sharing Scheme.

An aspect of the Code that we believe 
enhances business is the greater linkage 
between companies’ corporate governance 
and remuneration frameworks. The widening 
of the remit of Remuneration Committees 
to oversee employee rewards and 
ensure incentives are aligned with culture 
while simultaneously promoting greater 
consideration of the ‘employee voice’ in 
Board decision-making is a particularly 

Corporate GovernanceBusiness & StrategyFinancial Statements108

Directors’ Remuneration Committee Report
(continued)

Remuneration at a glance 

Remuneration Outcomes as at 28 February 2021

Element

Base salary as at 28 February 2021
Pension (% of base salary)
Benefits
Annual Bonus (% of max)
LTIP (% of max)

David Forde Patrick McMahon

Andrea Pozzi

€420,000
5%

€690,000
5%

£321,300
25%
               7.5%                7.5%                7.5%
0%
0%

0%
0%

0%
0%

Annual Bonus Outcomes

LTIP Outcome

As described, given the financial year commenced in March 2020, 
at the same time as the outbreak of COVID-19 and the associated 
government restrictions, no bonus scheme was established and no 
bonuses are to be paid to Executive Directors in respect of FY2021.

The 2018 LTIP award of 100% of base salary and 2018 ESOS 
award of 150% granted to Andrea Pozzi in respect of the three year 
performance period ended on 28 February 2021 did not meet the 
performance conditions and the awards lapsed in full. David Forde 
and Patrick McMahon did not hold any awards under the 2018 LTIP 
and 2018 ESOS.

COVID-19 Impact on Executive Remuneration

The following table sets out the key components of executive remuneration and the decisions made by the Committee

Element of Remuneration

Committee decision

Rationale

2021 temporary 
salary reductions

Base salaries were reduced for 5 months for 
Executive Directors together with a reduction in 
the Chair’s fee. Whilst not a decision made by the 
Committee, there was a corresponding reduction in 
the fees paid to the Non-Executive Directors.

The Committee took into consideration the wider stakeholder 
experience, including employees, shareholders, customers 
and the communities in which we operate and considered it 
appropriate to apply the temporary reduction.

2020-2021 bonus 
plan outcome

No bonus scheme was established in the financial 
year.

Given the financial uncertainty, the Committee and the Board 
did not believe it appropriate to establish a bonus scheme.

2018 LTIP and 
ESOS vesting

No adjustments to the awards were made during 
the year. The awards lapsed in full in line with 
performance against the targets.

2021-2022 bonus 
plan design

No bonus plan has yet been established for 
Executive Directors in the financial year.

The awards lapsed in accordance with the level of achievement 
against the performance conditions.

Given the impact of COVID-19, the Committee and the Board 
did not believe it appropriate to establish a bonus scheme at 
the present time.

2020 LTIP award

The multiple of salary applied to determine the 
award was reduced. This takes into account the fall 
in the share price as a consequence of the impact 
of the COVID-19 pandemic on the business.

The Committee decided to reduce the multiple of salary used 
to determine the number of shares to be awarded to Executive 
Directors and decided that the multiple of salary for the 2020 
award would be reduced from 150% to 134% of salary.

The awards are subject to three separate 
performance conditions aligned to the Company’s 
key priorities for each of the three years in the 
performance period, more information in relation 
to which is included on page 105; as described on 
page 105 the awards are subject to an assessment 
of underlying financial performance over the full 
three year period. 

The Committee has faced considerable challenge in 
establishing meaningful and robust performance measures 
and targets for the FY2021 LTIP awards. No proportion of 
the awards will vest until the end of the full three year period 
and vesting of any part is subject to an overriding three year 
financial performance assessment.

2021 salary review

Base salaries will remain unchanged in FY2022.

The Committee took into consideration the wider stakeholder 
experience, including employees, shareholders, customers 
and the communities in which we operate and considered it 
appropriate for salaries to remain unchanged for FY2022.

C&C Group plc Annual Report 2021109

Remuneration Policy

Introduction

The current Remuneration Policy for Directors applied from the date of the 2018 AGM (2018 Policy). In line with typical UK practice, we are 
seeking approval for a new Remuneration Policy (the 2021 Policy) at the 2021 AGM. The 2021 Policy is set out below, and before that we 
have set out our approach to the design of the 2021 Policy and a summary of the key proposed changes between the 2018 Policy and the 
2021 Policy.

Designing the 2021 Policy

The 2021 Policy has been designed to continue to drive the delivery of strategy and generate value for all stakeholders under the leadership 
of our new CEO and CFO. We have also taken into account market practice, shareholder expectations, wider workforce pay and polices 
and best practice governance developments since our last Policy review (including the 2018 UK Corporate Governance Code). Overall we 
consider that the current remuneration framework remains fit for purpose. Therefore, the changes proposed are to provide further alignment 
with best practice and to ensure sufficient flexibility over the next three years. 

When designing remuneration policies and principles, having regard to the Code, the Committee has applied the following principles:-
•  clarity – remuneration arrangements will be transparent and promote effective engagement with shareholders and the workforce;
•  simplicity – remuneration structures will avoid complexity and their rationale and operation should be easy to understand;
•  risk – remuneration arrangements will ensure reputational and other risks from excessive rewards, and behavioural risks that can arise 

from target-based incentive plans, are identified and mitigated;

•  predictability – the range of possible values of rewards to individuals and other limits or discretions will be identified and explained;
•  proportionality – the link between individual awards, the delivery of strategy and the long-term performance of the company will be clear; 

and,

•  alignment to culture – incentive plans will drive behaviours consistent with company purpose, values and strategy.

We have set out below information on the key proposed changes to the 2018 Policy. 

•  Pension: In line with best practice and investor expectations, the 2021 Policy reduces the Executive Directors’ pension contributions (or 

cash in lieu of pension) from the 25% of salary level in the 2018 Policy. For David Forde, Patrick McMahon and any other Executive Director 
appointed after 1 March 2021, the contribution is reduced to the level available for the majority of the Group’s workforce (currently 5% 
of salary). For our COO, Andrea Pozzi, a phased decrease in pension has been proposed to align his pension with the wider workforce 
by 1 March 2023 in accordance with which: (1) his pension contribution has reduced to 20% of salary with effect from 1 March 2021; (2) 
will reduce to 10% of salary with effect from 1 March 2022; and (3) will be reduced to the level available for the majority of the Group’s 
workforce with effect from 1 March 2023.

•  Maximum annual bonus: We are increasing the overall maximum annual bonus opportunity to 125% of salary. While there is no change 
in the maximum bonus potential for FY2022 which will remain at 100% of salary, this increase in headroom is to provide flexibility for the 
business during the lifetime of the 2021 Policy. Any future increase in the annual bonus potential will be considered alongside the level of 
stretch inherent in the targets set.

•  On-target annual bonus: In line with best practice, the maximum on-target bonus will be capped at 50% of the maximum bonus 

potential (currently capped at 60% of maximum). This change will apply for FY2022. 

•  Increase annual bonus deferred into shares: To provide further alignment with shareholders, we are increasing the proportion of 

the bonus deferred into shares. Under the new policy up to 50% of any bonus earned will ordinarily be paid in cash with the remainder 
deferred into shares. The deferral period is also being increased to three years from the two years that applies under the 2018 Policy. 

Corporate GovernanceBusiness & StrategyFinancial Statements110

Directors’ Remuneration Committee Report
(continued)

•  Annual bonus measures: We will retain flexibility under the new 2021 Policy to set measures and targets annually reflecting the 

Company’s strategy and aligned with key financial, operational, strategic and/or individual objectives. The approach to the measures for 
the FY2022 bonus is described on page 113. 

•  Long term incentive plan: No changes are proposed to the LTIP quantum under the new 2021 Policy of up to 150% of salary (300% in 

exceptional circumstances). The three year performance period and two year holding period will continue to apply. As described on page 
114 the performance measures for the FY2022 LTIP are intended to be based on EPS, Cash Conversion and ESG targets measured over 
a three year performance period, and the measures and targets will be confirmed in due course and announced when the awards are 
granted.

•  In-service shareholding guidelines: The 2018 Policy includes a shareholding requirement of 200% of salary for the CEO and 100% of 

salary for other Executive Directors. This guideline will be increased to 200% of salary for all Executive Directors. 

•  Post-employment shareholding guidelines: We have introduced a post-employment requirement pursuant to which an Executive 
Director must retain 100% of their in-service shareholding requirement for 12 months following cessation and half of their in-service 
requirement for a further 12 months following cessation. The requirement applies only to shares acquired from LTIP and deferred bonus 
awards granted after 1 March 2021. We consider that this “tapered” approach, in the light of the two year holding period for LTIP awards 
and the introduction of bonus deferral, is a balanced way of ensuring alignment with longer term shareholder interests. 

•  Governance changes: Minor changes to the 2018 Policy to reflect governance changes are also proposed, which will update the malus 

and clawback provisions for variable pay, enhance discretion to override formulaic outturns on variable pay awards, and clarify the 
approach to dividend equivalents. 

Summary

We believe the proposed 2021 Policy includes a range of enhancements which align C&C’s remuneration structures with best practice 
and with the expectations of our shareholders. Our approach is intended to ensure we motivate our management team to deliver against 
stretching performance targets whilst ensuring their interests are aligned not only with shareholders’ interests but also with those of wider 
stakeholders.

C&C Group plc Annual Report 2021111

General statement of policy 

The main aim of the Group’s policy on Directors’ remuneration is to attract, retain and motivate Directors of the calibre required to promote 
the long-term success of the Group. The Committee therefore seeks to ensure that Directors are properly, but not excessively, remunerated 
and motivated to perform in the best interests of shareholders, commensurate with ensuring shareholder value. 

The Committee seeks to ensure that Executive Directors’ remuneration is aligned with shareholders’ interests and the Group’s strategy. 
Share awards are therefore seen as the principal method of long-term incentivisation. Similar principles are applied for senior management, 
several of whom have material equity holdings in the Company. 

Annual performance-related rewards aligned with the Group’s key financial, operational and strategic goals and based on stretching 
targets are a further component of the total executive remuneration package. For senior management, mechanisms are tailored to local 
requirements.

The Group seeks to bring transparency to executive Directors’ reward structures through the use of cash allowances in place of benefits 
in kind. In setting Executive Directors’ remuneration, the Committee has regard to pay levels and conditions applicable to other employees 
across the Group.

The 2021 Policy

If the 2021 Policy is approved at the 2021 AGM, it will apply from that date.

Future Policy Table 

Executive Directors
The table below sets out the Company’s Remuneration Policy for Executive Directors.

Purpose and link to strategy

Operation

Maximum opportunity

Performance metrics

Salary

Reflects the 
individual’s role, 
experience and 
contribution.
Set at levels to 
attract, recruit and 
retain Directors of the 
necessary calibre.

Salaries are set by the Committee taking 
into account factors including, but not 
limited to:
•  scope and responsibilities of the role; 
•  experience and individual 

performance; 

•  overall business performance;
•  prevailing market conditions;
•  pay in comparable companies; and
•  overall risk of non-retention.
Typically, salaries are reviewed annually, 
with any changes normally taking effect 
from 1 March.

None.

While there is no prescribed 
formulaic maximum, any 
increases will take into account 
the outcome of pay reviews 
for employees as a whole. 
Larger increases may be 
awarded where the Committee 
considers it appropriate to 
reflect, for example:
increases or changes in scope 
and responsibility;
to reflect the Executive 
Director’s development and 
performance in the role; or
alignment to market level.
Increases may be implemented 
over such time period as 
the Committee determines 
appropriate. 

Corporate GovernanceBusiness & StrategyFinancial Statements 
112

Directors’ Remuneration Committee Report
(continued)

Purpose and link to strategy

Operation

Maximum opportunity

Performance metrics

Benefits/cash allowance in lieu

Ensures that benefits 
are sufficient to recruit 
and retain individuals 
of the necessary 
calibre.

The Group seeks to bring transparency 
to Directors’ reward structures through 
the use of cash allowances in place of 
benefits in kind. The cash allowance 
can be applied to benefits such as 
a company car and health benefits. 
Group benefits such as death in service 
insurance are also made available. 
Other benefits may be provided based 
on individual circumstances including 
housing or relocation allowances, travel 
allowance or other expatriate benefits. 
Benefits and allowances are reviewed 
alongside salary.

There is no prescribed 
maximum monetary value of 
benefits.

None.

Benefit provision is set at a 
level which the Committee 
considers appropriate against 
the market and relative to 
internal benefit provision in 
the Group and which provides 
sufficient level of benefit based 
on individual circumstances.

Pension/cash allowance in lieu

Contributes towards 
funding later life cost 
of living.

Executive Directors may participate in 
the Company’s defined contribution 
pension scheme or take a cash 
allowance in lieu of pension entitlement 
(or a combination thereof). 

None.

The Company’s current CEO 
and CFO and any Executive 
Director appointed after 1 
March 2021
A contribution and/or cash 
allowance not exceeding the 
level available to the majority of 
the Group’s workforce. 

The Company’s current COO
A contribution and/or cash 
allowance:
1.  of 20% of salary with effect 

from 1 March 2021; 

2.  of 10% of salary with effect 
from 1 March 2022; and
3.  not exceeding the level 

available to the majority of 
the Group’s workforce with 
effect from 1 March 2023.

C&C Group plc Annual Report 2021113

Purpose and link to strategy

Operation

Maximum opportunity

Performance metrics

Annual bonus

Motivates employees 
and incentivises 
delivery of annual 
performance targets 
which support the 
strategic direction of 
the Company.

Bonus levels are determined after the 
year end based on performance against 
targets set by the Committee.

Maximum opportunity is 125% 
of base salary
(100% in FY2022).

The Committee has discretion to 
vary the bonus pay out should any 
formulaic output not reflect the 
Committee’s assessment of overall 
business performance, or if the 
Committee considers the pay-out to 
be inappropriate in the context of other 
relevant factors including to avoid 
outcomes which could be seen as 
contrary to shareholder expectations. 

Up to 50% of any bonus earned will 
ordinarily be paid in cash with the 
remainder deferred into shares, for up to 
three years. 

Additional shares may be delivered in 
respect of deferred bonus award shares 
to reflect dividends over the deferral 
period. The number of additional 
shares may be calculated assuming the 
reinvestment of dividends on such basis 
as the Committee determines.

Malus and clawback provisions will 
apply to the annual bonus. See the 
“Malus and clawback” section below for 
more details.

Performance is ordinarily 
measured over the financial 
year. The Committee has 
flexibility to set performance 
measures and targets annually, 
reflecting the Company’s 
strategy and aligned with key 
financial, operational, strategic 
and/or individual objectives.

The majority of the bonus 
will be based on financial 
measures, such as profit and 
cash. The balance of the bonus 
will be based on financial or 
strategic targets such as brand 
equity and our ESG goals.

In the case of financial 
measures, 25% of the bonus 
will be earned for threshold 
performance increasing to 
50% for on-target performance 
and 100% for maximum 
performance. 

For non-financial measures, the 
amount of bonus earned will be 
determined by the Committee 
between 0% and 100% by 
reference to its assessment of 
the extent to which the relevant 
metric or objective has been 
met.

Corporate GovernanceBusiness & StrategyFinancial Statements114

Directors’ Remuneration Committee Report
(continued)

Purpose and link to strategy

Operation

Maximum opportunity

Performance metrics

Awards may be made up to 
150% of salary in respect of 
any financial year.

In exceptional circumstances 
the maximum award is 300% 
of salary in respect of any 
financial year.

Vesting is based on the 
achievement of challenging 
performance targets measured 
over a period of three years.

Performance may be assessed 
against financial measures 
(including, but not limited to, 
EPS and Cash Conversion) 
and operational or strategic 
measures (which may include 
ESG measures) aligned with the 
Company’s strategy, provided 
that at least 75% of the award 
is based on financial measures.

For the achievement of 
threshold performance against 
a financial measure, no more 
than 25% of the award will 
vest, rising, ordinarily on a 
straight-line basis, to 100% for 
maximum performance; below 
threshold performance, none of 
the award will vest.

For non-financial measures, 
the amount of the award that 
vests will be determined by 
the Committee between 0% 
and 100% by reference to its 
assessment of the extent to 
which the relevant metric or 
objective has been met.

LTIP

Incentivises Executive 
Directors to execute 
the Group’s business 
strategy over the 
longer term and aligns 
their interests with 
those of shareholders 
to achieve a 
sustained increase in 
shareholder value.

Awards are made in the form of nil-cost 
options or conditional share awards, the 
vesting of which is conditional on the 
achievement of performance targets (as 
determined by the Committee).

Vested awards must be held for a 
further two year period before sale of 
the shares (other than to pay tax). This 
holding period can be operated on the 
basis that:
•  awards vest following the assessment 

of the applicable performance 
conditions but will not be released 
(so that the participant is entitled 
to acquire shares) until the end of a 
holding period of two years beginning 
on the vesting date; or

•  the participant is entitled to acquire 
shares following the assessment 
of the applicable performance 
conditions but that (other than as 
regards sales to cover tax liabilities) 
the award is not released (so that the 
participant is able to dispose of those 
shares) until the end of the holding 
period

The Committee retains discretion to 
adjust the outturn of an LTIP award, 
including to override the formulaic 
outcome of the award, in the event 
that performance against targets does 
not properly reflect the underlying 
performance of the Company, or if 
the Committee considers the pay-out 
to be inappropriate in the context of 
other relevant factors including to avoid 
outcomes which could be seen as 
contrary to shareholder expectations. 

 Additional shares may be delivered in 
respect of vested LTIP award shares to 
reflect dividends over the vesting period 
and, if relevant, the holding period. The 
number of additional shares may be 
calculated assuming the reinvestment 
of dividends on such basis as the 
Committee determines.

C&C Group plc Annual Report 2021 
115

Purpose and link to strategy

Operation

Maximum opportunity

Performance metrics

Share-based rewards – all-employee plans

No performance conditions 
would usually be required in 
tax-advantaged plans.

Align the interests of 
eligible employees 
with those of 
shareholders through 
share ownership.

The C&C Profit Sharing Scheme is an 
all-employee share scheme and has two 
parts.

Part A relates to employees in Ireland  
and has been approved by the Irish 
Revenue Commissioners (the Irish 
APSS). Part B relates to employees 
in the UK and is a HMRC qualifying 
plan of free, partnership, matching or 
dividend shares (or cash dividends) with 
a minimum three year vesting period 
for matching shares (the UK SIP). UK 
resident Executive Directors are eligible 
to participate in Part B only.

There is currently no equivalent plan for 
Directors resident outside of Ireland or 
the UK.

Under the Company’s 
Irish APSS, the maximum 
value of shares that may be 
allocated each year is as 
permitted in accordance with 
the relevant tax legislation 
(currently €12,700, which 
is the combined value for 
the employer funded and 
employee foregone elements).

Under the Company’s UK SIP 
the current maximum value of 
partnership shares that may be 
acquired is £750 per annum, 
with an entitlement to matching 
shares of £750 per annum. 
However, the Committee 
reserves the right to increase 
the maximum to the statutory 
limits (being £1,800 in respect 
of partnership shares, £3,600 
in respect of matching shares 
and £3,600 in respect of 
free shares, or in any case 
such greater limit as may be 
specified by the tax legislation 
from time to time).

Shareholding guidelines

In-service requirement
Executive Directors are required to build and maintain a personal shareholding of at least two times’ salary. 

Executive Directors are required to retain 50% of the after tax value of vested share awards until the shareholding guideline is met. 

Shares subject to awards which have vested but which remain unexercised, shares subject to LTIP awards which have vested but not been 
released (i.e. which are in a holding period) and shares subject to deferred bonus awards count towards the shareholding requirement on a 
net of assumed tax basis. 

Post-employment requirement
The Committee has adopted a post-employment requirement. Shares are subject to this requirement only if they are acquired from LTIP or 
deferred bonus awards granted after 1 March 2021. For the first year after employment the Executive Director is required to retain such of 
those shares as have a value equal to the “in-service” guideline, or their actual shareholding, if lower, and for a further year such of those 
shares as a have a value equal to half of the “in-service” guideline or their actual shareholding, if lower.

Corporate GovernanceBusiness & StrategyFinancial Statements116

Directors’ Remuneration Committee Report
(continued)

Explanation of performance measures

Performance measures for the LTIP and annual bonus are selected by the Committee to reflect the Company’s strategy. In the case of both 
the annual bonus and the LTIP, the majority of the award (at least 75% in the case of the LTIP) will be based on financial measures, with any 
balance based on operational or strategic measures which reward the Executive Directors by reference to the achievement of objectives 
aligned with future successful implementation of the Company’s strategy. The Committee has discretion to set performance measures 
(and weightings where there is more than one measure) on an annual basis to take account of the prevailing circumstances. Measures and 
weightings may vary depending upon an Executive Director’s area of responsibility. 

Targets are set annually by the Committee having regard to the circumstances at the time and taking into account a number of different 
factors. 

To the extent provided for in accordance with any relevant amendment power under the rules of the share plans or in the terms of any 
performance condition, the Committee may alter the performance conditions relating to an award or option already granted if an event 
occurs (such as a material acquisition or divestment or unexpected event) which the Committee reasonably considers means that the 
performance conditions would not, without alteration, achieve their original purpose. The Committee will act fairly and reasonably in making 
the alteration so that the performance conditions achieve their original purpose and the thresholds remain as challenging as originally 
imposed. The Committee will explain and disclose any such alteration in the next remuneration report.

Malus and clawback

In line with the UK Corporate Governance Code, malus and clawback provisions apply to all elements of performance-based variable 
remuneration (i.e. annual bonus, and LTIP) for the Executive Directors. The circumstances in which malus and clawback will be applied are 
if there has been in the opinion of the Committee a material mis-statement of the Group’s published accounts, material corporate failure, 
significant reputational damage, error in assessing a performance condition, or the Committee reasonably determines that a participant has 
been guilty of gross misconduct. The clawback provisions will apply for a period of two years following the end of the performance period; in 
the case of any deferred bonus award or LTIP award which is not released until the end of a holding period, clawback may be implemented 
by cancelling the award before it vests/is released. 

Share plans and other incentives
The Committee may operate the Company’s share plans in accordance with their terms and exercise any discretions available to them 
under the plans, including that awards may be adjusted in the event of a variation of capital, demerger, special dividend or other relevant 
event. Awards may be settled, in whole or in part, in cash, although the Committee would only settle an Executive Director’s award in cash 
in appropriate circumstances, such as where there is a regulatory restriction on the delivery of shares or as regards the tax liability arising in 
respect of the award.

In the event of a change of control or other relevant event, awards under the share plans will vest to the extent determined in accordance 
with the rules of the plans, after the exercise, where relevant, of any applicable discretion. 

•  Unvested LTIP awards will vest taking into account the performance conditions and pro-rating for time, although the Committee has 

discretion not to apply time pro-rating. 

•  Vested LTIP awards which are in a holding period will be released to the extent already determined. 
•  Deferred bonus awards will vest in full.
•  Awards under the all-employee plans will vest in accordance with the rules of those plans, which do not provide for any discretionary 

treatment.

C&C Group plc Annual Report 2021117

Legacy payments
The Committee reserves the right to make any remuneration payment or any payment for loss of office (including exercise any discretion in 
respect of any such payment) without the need to consult with shareholders or seek their approval, notwithstanding that it is not in line with 
the policy set out above, where the terms of the payment were agreed either:
•  before the policy came into effect (provided that, in the case of any payment agreed after the Company’s 2015 Annual General Meeting, it 

is in line with the policy in effect at the time the payment was agreed); or 

•  at a time when the relevant individual was not a Director of the Company and, in the opinion of the Committee, the payment was not in 

consideration for the individual becoming a Director of the Company. 

For these purposes: the term ‘payment’ includes any award of variable remuneration; in relation to an award over shares, the terms of the 
payment are ‘agreed’ at the time the award is granted. 

Minor changes
The Committee may, without the need to consult with shareholders or seek their approval, make minor changes to this Policy to aid in its 
operation or implementation taking into account the interests of shareholders.

Comparison with remuneration policy for employees generally 
Remuneration packages for Executive Directors and for employees as a whole reflect the same general remuneration principle that 
individuals should be rewarded for their contribution to the Group and its success, and the reward they receive should be competitive in the 
market in which they operate without paying more than is necessary to recruit and retain them.

The remuneration package for Executive Directors reflects their role of leading the strategic development of the Group. Accordingly there 
is a strong alignment with shareholders’ interests, through long term performance-based share rewards. Senior management are similarly 
rewarded. 

These rewards are not appropriate for all employees but it is the Committee’s policy that employees in general should be afforded an 
opportunity to participate in the Group’s success through holding shares in the Company through all-employee plans. 

Executive Directors are incentivised through an annual cash bonus to achieve shorter term objectives and all employees are similarly 
incentivised. The deferral of bonus for the Executive Directors increases their alignment with the longer term interests of shareholders. 

For Executive Directors the remuneration package reflects the demands of a global market. For employees generally, remuneration and 
reward are tailored to the local market in which they work. It is the Committee’s policy that all employees should share in the success of the 
business divisions towards whose success they have contributed.

Consideration of employment conditions generally and consultation with employees 
As described above, when setting the policy for Executive Directors’ remuneration, the Committee applies the same core principle as 
applied for the pay and employment conditions of other Group employees. When reviewing Directors’ remuneration, the Committee has 
regard to the outcome of pay reviews for employees as a whole.

The Committee did not directly consult with employees when formulating the Directors’ remuneration policy set out in this report and no 
remuneration comparison measurements comparing Executive Directors’ remuneration with employees were generally used. 

The Group has regular contact with employee representatives on matters of pay and remuneration for employees covered by collective 
bargaining or consultation arrangements. 

Corporate GovernanceBusiness & StrategyFinancial Statements118

Directors’ Remuneration Committee Report
(continued)

Illustration of remuneration policy 

The following charts show the level of remuneration and the relative split of remuneration between fixed pay (base salary, benefits and cash 
allowance in lieu of pension) and variable pay (annual bonus and LTIP) for each Executive Director on the basis of minimum remuneration, 
remuneration receivable for performance in line with the Company’s expectations, maximum remuneration (not allowing for any share price 
appreciation) and maximum remuneration assuming a 50% increase in the share price for the purposes of the LTIP element. 

David Forde

Patrick McMahon

Andrea Pozzi

€3,018k

51%

€2,501k

41%

€1,379k

19%

25%

€776k

28%

23%

100%

56%

31%

26%

€1,839k

€1,524k

51%

41%

28%

23%

€841k

19%

25%

€474k

€1,623k

50%

€1,354k

40%

26%

22%

€771k

18%

23%

€458k

100%

56%

31%

26%

100%

59%

31%

28%

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Annual Bonus

LTIP

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Bases and Assumptions
For the purposes of the above charts, the following assumptions have been made: 
•  Base salary is the latest known salary as at 1 March 2021.
•  Benefits as disclosed in the single figure table on page 124 for the year ended 28 February 2021, but “annualised” in the case of David 

Forde and Patrick McMahon to reflect that the value disclosed on page 124 is for a part year only.

•  Cash allowance in lieu of pension for Executive Directors at the level of 5% of salary for David Forde and Patrick McMahon and 20% of 

salary for Andrea Pozzi (based on salary as at 1 March 2021).

•  An annual bonus opportunity of 100% of salary
•  An LTIP award of 150% of salary.

Where relevant, the average exchange rate for FY2021 has been used for ease of comparison.

C&C Group plc Annual Report 2021 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
119

In illustrating the potential reward the following assumptions have been made:

Minimum performance

Performance in line with expectations

Maximum performance

Maximum performance plus share price 
increase

Fixed pay

Fixed elements of remuneration 
(base salary, benefits allowance 
and pension allowance)

Fixed elements of remuneration 
(base salary, benefits allowance 
and pension allowance)

Fixed elements of remuneration 
(base salary, benefits allowance 
and pension allowance)

Fixed elements of remuneration 
(base salary, benefits allowance 
and pension allowance)

Annual bonus

No bonus

LTIP

No vesting

50% of salary delivered for 
achieving target performance

100% of salary delivered 
for achieving maximum 
performance

100% of salary delivered 
for achieving maximum 
performance

25% of the award (37.5% of 
salary) for achieving threshold 
performance 

150% of salary for achieving 
maximum performance

150% of salary for achieving 
maximum performance plus 
an assumed 50% increase in 
the share price giving an overall 
value of 225% of salary.

Recruitment remuneration policy 

When recruiting a new Executive Director, the Committee will typically seek to use the Policy detailed in the table above to determine the 
appropriate remuneration package to be offered. To facilitate the hiring of candidates of the appropriate calibre required to implement the 
Group’s strategy, the Committee retains the discretion to make payments or awards which are outside the Policy subject to the principles 
and limits set out below.

In determining appropriate remuneration, the Committee will take into consideration all relevant factors (including the quantum and nature of 
remuneration) to ensure the arrangements are in the best interests of the Group and its shareholders. This may, for example, include (but is 
not limited to) the following circumstances:
•  an interim appointment is made to fill an Executive Director role on a short-term basis;
•  exceptional circumstances require that the Chair or a Non-Executive Director takes on an executive function on a short-term basis;
•  an Executive Director is recruited at a time in the year when it would be inappropriate to provide a bonus or long-term incentive award 

for that year as there would not be sufficient time to assess performance. Subject to the limit on variable remuneration set out below, the 
quantum in respect of the months employed during the year may be transferred to the subsequent year so that reward is provided on a 
fair and appropriate basis;

•  the Executive Director received benefits at his previous employer which the Committee considers it appropriate to offer. 

The Committee may also alter the performance measures, performance period, vesting period, deferral period and holding period of the 
annual bonus or long-term incentive if the Committee determines that the circumstances of the recruitment merit such alteration. The 
rationale will be clearly explained.

The Committee may make an award to compensate the prospective employee for remuneration arrangements forfeited on leaving a 
previous employer. In doing so, the Committee will take account of relevant factors regarding the forfeited arrangements which may include 
the form of any forfeited awards (e.g. cash or shares), any performance conditions attached to those awards (and the likelihood of meeting 
those conditions) and the time over which they would have vested. These awards or payments are excluded from the maximum level of 
variable remuneration referred to below; however, the Committee’s intention is that the value awarded or paid would be no higher than the 
expected value of the forfeited arrangements. 

Any share awards referred to in this section will be granted as far as possible under the Group’s existing share plans. If necessary, and 
subject to the limits referred to below, recruitment awards may be granted outside of these plans.

Corporate GovernanceBusiness & StrategyFinancial Statements120

Directors’ Remuneration Committee Report
(continued)

Recruitment awards will normally be liable to forfeiture or “clawback” on early departure (i.e. within the first 12 months of employment).

It would be the Committee’s policy that a significant portion of the remuneration package (including any introductory awards) would be 
variable and linked to stretching performance targets and continued employment. The maximum level of variable remuneration that may be 
granted to new Directors (excluding buy-out arrangements) is 425% of base salary.

Where a position is filled internally, any pre-appointment remuneration entitlements or outstanding variable pay elements shall be allowed to 
continue according to the original terms.

Fees payable to a newly-appointed Chair or Non-Executive Director will be in line with the fee policy in place at the time of appointment.

Policy on payment for loss of office 

Executive Directors 
Service Contracts 
Details of the service contracts of the Executive Directors in office during the year are as follows: 

Name

David Forde

Patrick McMahon

Andrea Pozzi

Contract date

2 November 2020

8 July 2020

31 May 2017

Notice period

12 months

12 months

12 months

Unexpired term of contract

n/a

n/a

n/a

Compensation on Termination 
The service contracts of the Executive Directors do not contain any pre-determined compensation payments in the event of termination of 
office or employment other than payment in lieu of notice. 

The principles on which the compensation for loss of office would be approached are summarised below:

Policy

Notice period

Termination 
payment/
payment in lieu 
of notice

Annual bonus

Share based 
awards

None of the Executive Directors has a service contract with a notice period in excess of one year. Service 
contracts for new Directors will generally be limited to 12 months’ notice by the Company. 

The Company has retained the right to make payment to the Executive Director of 12 months’ fixed remuneration 
in lieu of the notice period. Discretionary benefits may also include, but are not limited to, outplacement and legal 
fees.

Payment of the annual bonus would be at the discretion of the Committee on an individual basis and would 
be dependent upon the circumstances of their departure and their contribution to the business during the 
bonus period in question. A departing Director may be eligible, depending on the circumstances and subject to 
performance, for payment of a bonus pro-rata to the period of employment during the year, to be payable at the 
usual time.

The vesting of share based awards is governed by the rules of the relevant incentive plan.

C&C Group plc Annual Report 2021121

Policy

LTIP 

Unvested 
awards

LTIP 

Vested but 
unreleased 
awards

Deferred bonus 
awards

Mitigation

‘Good leavers’ typically include leavers due to death, injury, ill-health, disability, redundancy and retirement with 
the consent of the Company or business disposal or any other reason as determined by the Committee. 

The provisions for ‘good leavers’ provide that unvested awards will vest at the normal vesting point taking 
account of the performance over the period and subject to pro-rating for time, although the Committee has 
discretion to waive pro-rating for time. Any holding period would typically continue to apply. The Committee 
has the discretion to accelerate vesting (and release) to the date of cessation of employment (and to assess 
performance accordingly) or to determine vesting at the end of the performance period and to release the award 
then.

Under the LTIP, if a participant ceases employment during a holding period, their award will continue unless 
he/she is summarily dismissed, in which case the award will lapse. Awards which are retained will typically be 
released at the originally anticipated release date. However, the Committee has discretion to release the award at 
the date of cessation. 

In the event of cessation due to death, ill-health, injury or disability, the deferred bonus share award would be 
released as soon as practicable following termination. In the event of cessation for any other reason (unless the 
participant is summarily dismissed, in which case the award will lapse), the award will be released at the normal 
time, although the Committee has discretion to release at cessation.

Executive Directors’ service contracts contain no contractual provision for reduction in payments for mitigation 
or for early payment, and accordingly any payment during the notice period will not be reduced by any amount 
earned in that period from alternative employment obtained as a result of being released from employment with 
the Group before the end of the contractual notice period.

Other payments

Payments may be made under the Company’s all employee share plans which are governed by the Irish 
Revenue Commissioners and HMRC tax-advantaged plan rules and which cover leaver provisions. There is no 
discretionary treatment of leavers under these plans.

Payments may also be made in respect of accrued but untaken holiday and for fees for any outplacement 
services and legal and professional advice in connection with the termination. 

Where on recruitment a buy-out award had been made outside the LTIP 2015, then the applicable leaver 
provisions would be specified at the time of the award.

The Committee reserves the right to make additional exit payments where such payments are made in good faith in discharge of an existing 
legal obligation (or by way of damages for breach of such an obligation) or by way of settlement or compromise of any claim arising in 
connection with the termination of a Director’s office or employment. In doing so, the Committee will recognise and balance the interests 
of shareholders and the departing Executive Director, as well as the interests of the remaining Directors. Where the Committee retains 
discretion it will be used to provide flexibility in certain situations, taking into account the particular circumstances of the Director’s departure 
and performance.

Corporate GovernanceBusiness & StrategyFinancial Statements122

Directors’ Remuneration Committee Report
(continued)

Non-Executive Directors
The table below sets out the Company’s Remuneration Policy for Non-Executive Directors 

Purpose and link to strategy

Operation

Opportunity

Performance metrics

Non-Executive Director fees

Attract and retain high calibre 
individuals with appropriate 
knowledge and experience

Additional Fees

Provide compensation to Non-
Executive Directors taking on 
additional responsibility

Shareholding Guidelines

Provide alignment of interest 
between Non-Executive 
Directors and shareholders

Fees are based on the level 
of fees paid to Non-Executive 
Directors serving on Boards of 
similar-sized listed companies 
and the time commitment and 
contribution expected for the 
role.

The Articles of Association 
provide that the ordinary 
remuneration of Directors (i.e. 
Directors’ fees, not including 
executive remuneration) shall 
not exceed a fixed amount 
or such other amount as 
determined by an ordinary 
resolution of the Company. 
The current limit was set at the 
Annual General Meeting held in 
2013, when it was increased to 
€1.0 million in aggregate.

Not applicable.

Not applicable.

Not applicable

Fees paid to Non-Executive Directors are 
determined and approved by the Board as 
a whole. The Committee recommends the 
remuneration of the Chair to the Board.

Fees are reviewed from time to time and 
adjusted to reflect market positioning and 
any change in responsibilities.

Non-Executive Directors are not eligible to 
participate in the annual bonus plan or share-
based plans and, save as noted below, do 
not receive any benefits (including pension) 
other than fees in respect of their services to 
the Company.

Non-Executive Directors may be eligible to 
receive certain benefits as appropriate such 
as the use of secretarial support, travel costs 
or other benefits that may be appropriate. 
If tax is payable in respect of any benefit 
provided, the Company may make a further 
payment to cover the tax liability.  

Non-Executive Directors receive a basic fee 
and an additional fee for further duties (for 
example chairship of a committee or Senior 
Independent Director responsibilities) or time 
commitments.

Non-Executive Directors build up their 
individual shareholding to 50% of their annual 
base fee within 3 years of their appointment 
or within 3 years from the date of approval of 
the Remuneration Policy, if later.

An annual review against the guidelines is put 
in place, after Q4, which would allow 25% of 
the fee to be invested into stock if the current 
holding does not meet 50% of the annual 
base fee. The fee and the share price on the 
date of the fourth fee payment of the year is 
the test of whether the guideline is met. 

C&C Group plc Annual Report 2021123

Letters of appointment

Each of the Non-Executive Directors in office during the financial year was appointed by way of a letter of appointment. Each appointment 
was for an initial term of three years, renewable by agreement (but now subject to annual re-election by the members in General Meeting). 
The letters of appointment are dated as follows:

Non-Executive Director

Stewart Gilliland

Vineet Bhalla

Jill Caseberry

Jim Clerkin

Vincent Crowley

Emer Finnan

Helen Pitcher

Jim Thompson

Date of letter of appointment

17 April 2012 (Chair)

26 April 2021

7 February 2019

1 April 2017

23 November 2015

4 April 2014

7 February 2019

7 February 2019

The letters of appointment are each agreed to be terminable by either party on one month’s notice and do not contain any pre-determined 
compensation payments in the event of termination of office or employment. 

Corporate GovernanceBusiness & StrategyFinancial Statements124

Directors’ Remuneration Committee Report
(continued)

Annual Remuneration Report 
Remuneration in detail for the Year ended 28 February 2021 

Directors’ Remuneration (Audited)

The following table sets out the total remuneration for directors for the year ended 28 February 2021 and the prior year. 

Single Total Figure of Remuneration – Executive Directors (Audited)

The table below reports the total remuneration receivable in respect of qualifying services by each Executive Director during the year ended 
28 February 2021 and the prior year. Stewart Gilliland was interim Executive Chair from 1 March 2020 until 2 November 2020, at which point 
he reverted to his role of Non-Executive Chair; given his current role, his remuneration for the whole year is included in the Single Total Figure 
of Remuneration Table for Non-Executive Directors on page 128. 

Year ended February

2021

2020

2021

2020

2021

2020

2021

2020

2021

2020

2021

2020

2021

2020

2021

Salary/fees
 (a)

Taxable benefits 
(b)

Annual bonus
(c)

Long term
incentives  

Pension related 
benefits  

(d)

(e)

Termination 
payments
(f)

Miscellaneous
(g)

Total

2020

€’000

€’000

€’000

€’000

€’000

€’000

€’000

€’000

€’000

€’000

€’000

€’000

€’000

€’000

€’000

€’000

Executive Directors

David Forde1

Stephen Glancey2

Patrick McMahon3

Andrea Pozzi

Jonathan Solesbury4

Total

230

-

-

698

255

-

311 

368

137 

497

933 1,563

17

- 

19

27 

13 

76 

-

52

-

28

37

117

-

- 

-

-

- 

- 

-

174

-

46

124

344

-

-

12

-

-  1,120

- 

175

-

- 

-

544

-  1,020

13

90 

48 

-

92

124

-

-

-

- 

641 

-  1,472

 - 1,731

-

698

-

-

-

-

-

-

37

 56

- 2,973

 -

 -

 -

287

-

428  1,078 

198  1,802

-  2,684

163 

391

641 

698 1,509

 56 3,322  5,853

The remuneration for Stephen Glancey, Jonathan Solesbury and Andrea Pozzi was translated from Sterling using the average exchange rate for the relevant year. For Executive 
Directors who joined or left in the year, salary, taxable benefits, annual bonus, long term Incentives and pension relates to the period in which they served as an Executive Director.

1.   Figures for David Forde are from 2 November 2020, the date he joined the Board.
2.   Stephen Glancey left the Board on 15 January 2020 and the Group on 29 February 2020. The remuneration referred to in the table above for FY2020 is the remuneration he 

earned for the full year. 

3.   Figures for Patrick McMahon are from 23 July 2020, the date he joined the Board.
4.   Figures for Jonathan Solesbury are to 23 July 2020 (the date he left the Board) plus certain payments made to him in connection with the cessation of his employment on 31 

August 2020 (following the conclusion of a handover period) as further described on page 125.

Details on the valuation methodologies applied are set out in Notes (a) to (g) below. The valuation methodologies are as required by the 
Regulations and are different from those applied within the financial statements, which have been prepared in accordance with International 
Financial Reporting Standards (“IFRS”).

Notes to Directors’ Remuneration Table 

(a) Salaries and fees
The amounts shown are the amounts earned in respect of the financial year. 

(b) Taxable benefits
The Executive Directors received a cash allowance of 7.5% of base salary. The Group provided death-in-service cover of four times annual 
base salary and permanent health insurance (or reimbursement of premiums paid into a personal policy).

(c) Annual bonus
No bonus scheme was implemented in FY2021 due to the unpredictability of COVID-19.

(d) Long term incentives
1.  The amounts shown in respect of long term incentives are the values of awards where final vesting is determined as a result of the 

achievement of performance measures or targets relating to the financial year and is not subject to achievement of further measures or 
targets in future financial years. 

2.  The awards granted in May 2018 in respect of the LTIP and ESOS, the performance conditions for these awards are detailed in note 4 

(Share-Based Payments). These awards lapsed in full. 

C&C Group plc Annual Report 2021125

Weighting

Performance 
target

% of element 
vesting

33%

33%

33%

3%

8%

65%

75%

9.3%

10%

25%

100%

25%

100%

25%

100%

Performance 
target

% of element 
vesting

2%

6%

25%

100%

LTIP Performance Conditions

Performance condition

Compound annual growth in Underlying EPS over the three year  
performance period FY2019, FY2020 and FY2021

Threshold

Maximum

Free cash flow Conversion

Threshold

Maximum

Return on Capital Employed

Threshold

Maximum

ESOS Performance Conditions

Performance condition

Compound annual growth in Underlying EPS over the three year  
performance period FY2019, FY2020 and FY2021

Threshold

Maximum

Details of the performance conditions for the 2017 LTIP and ESOS awards were included in the Directors’ Remuneration Report last year.

(e) Pensions related benefits
No Executive Director accrued any benefits under a defined benefit pension scheme. Under their service contracts, Executive Directors 
received a cash payment of 25% of base salary (or 5% of salary for David Forde and Patrick McMahon) in order to provide their own pension 
benefits as disclosed in column (e) of the table.

(f) Termination payments
Stephen Glancey stepped down as Group Chief Executive Officer with effect from 15 January 2020 and left the Company on 29 February 
2020. Details of payments made to Stephen Glancey in connection with his leaving the Company were included in the prior year Directors’ 
Remuneration Report. 

Jonathan Solesbury retired from the Board as Group Chief Financial Officer on 23 July 2020 and left the business on 31 August 2020 
following the conclusion of a handover period. Between 23 July 2020 and 31 August 2020 he continued to receive his basic salary and 
contractual benefits (with the basic salary subject to the 20% reduction referred to on page 103). Following his departure from the business, 
he received €641,129 in lieu of his notice period.

(g) Miscellaneous
The miscellaneous payments are: (1) in respect of 2020, a payment made to Stephen Glancey in relation to holiday entitlement, as disclosed 
in the Directors’ Remuneration Report for the year ended 29 February 2020; (2) in respect of 2021, the awards granted to David Forde to 
compensate him for remuneration forfeited to join C&C as referred to on pages 105 to 106; and (3) in respect of 2021, a payment of €37,221 
made to Jonathan Solesbury in relation to holiday entitlement that was not taken at the time of stepping down from the Board. 

Additional Information

Fees from external appointments
None

Payments to Former Directors and Payments for Loss of Office
There were no payments to former Directors or payments for loss of office other than those made to Jonathan Solesbury, as outlined above. 

Corporate GovernanceBusiness & StrategyFinancial Statements126

Directors’ Remuneration Committee Report
(continued)

Directors’ Shareholdings and Share Interests 

Shareholding guidelines
Executive Directors are required to build up (and maintain) a minimum holding of shares in the Company. Under the existing policy, the CEO 
was expected to maintain a personal shareholding of at least two times’ salary, while other Executive Directors were required to hold one 
times’ salary. This has been increased to two times’ salary for all Executive Directors under the new Policy. 

Executive Directors are expected to retain 50% of the after tax value of vested share awards until at least the shareholding guideline has 
been met. 

Under the new Policy, Non-Executive Directors are required to build up and maintain a shareholding equivalent to 50% of their annual base 
fee within 3 years of their appointment or within 3 years from the date of approval of the Policy, if later.

Executive Directors’ Interests in Share Capital of the Company (Audited)
The beneficial interests, including family interests, of the Directors and the Company Secretary in office at 28 February 2021 in the share 
capital of the Company are detailed below:

Directors

David Forde*

Patrick McMahon

Andrea Pozzi

Total 

28 February 
2021 (or date of 
retirement from 
the Board if 
earlier)
Total

1 March 2020
(or date of 
appointment if 
later)
Total

-

52,473

126,514

178,987

-

2,858

66,465

69,323

David Forde was granted 842,636 C&C shares on 3 November 2020 with a value of €1,420,410. 50% of this award will vest in November 
2022 and 50% in November 2023. 

Company Secretary

Mark Chilton *

18,005 

17,587 

*  Mark Chilton elected to participate in the UK SIP during the year, pursuant to which he was granted a number of matching shares, as permitted by the legislation.

Between 28 February 2021 and 14 May 2021, being the latest practicable date, Patrick McMahon acquired 168 shares under the Irish APSS. 
There were no other changes in the above Directors’ or the Company Secretary’s interests between these dates.

For more details on the Profit Sharing Scheme, please see page 115.

The Directors and Company Secretary have no beneficial interests in any Group subsidiary or joint venture undertakings.

Share incentive plan interests awarded during year (Audited)

LTIP
The table below sets out the plan interests awarded to Executive Directors’ during the year ended 28 February 2021. Awards granted under 
the LTIP are subject to performance conditions as set out on page 105 measured over a performance period from 1 March 2020 to 28 
February 2023. During the year, David Forde was granted awards (“Buy-Out Awards”) to replace remuneration forfeited upon his departure 
from his former employer. Buy-Out Award 1 will vest on 3 November 2022 and Buy-Out Award 2 will vest on 3 November 2023.

C&C Group plc Annual Report 2021127

Executive Director
David Forde

Type of award 
LTIP

Maximum opportunity
134% of base salary

Number of shares
363,357

Face value
(at date of grant in Euros)2
924,380

% of maximum opportunity 
vesting at threshold
25%

Buy-Out Award 13

Buy-Out Award 23

N/A

N/A

Patrick McMahon

Andrea Pozzi

LTIP

LTIP

134% of base salary

134% of base salary

421,318

421,318

221,174

188,421

710,205

710,205

562,666

479,343

N/A

N/A

25%

25%

1.  The LTIP awards were granted in the form of nil cost options over €0.01 ordinary shares in the Company.  
2.  The face value of LTIP awards is based on the number of shares under award multiplied by the closing share price of the day before the date of grant on 2 December 2020 

converted into Euro, being £2.285 (€2.544). The face value of the Buy-Out Awards is based on the number of shares under award multiplied by the closing share price of the 
grant date 2 November 2020 converted into €, being £1.518 (€1.685). 

3.  The Buy-Out Awards were granted in the form of nil cost options over €0.01 ordinary shares in the Company. The number of shares under award was determined by reference to 
the value of the forfeited remuneration and accordingly the “Maximum opportunity” is not expressed as a percentage of base salary. The awards are not subject to performance 
conditions and accordingly there is no percentage vesting “at threshold”.

Directors’ Interests in Options (Audited)

Interests in options over ordinary shares of €0.01 each in the Company

Plan

Exercise period

Total at 
1 March 2020
(or date of 
appointment if later)

Awarded 
in year

Exercised 
in year

Lapsed in 
year

Directors

David Forde

Andrea Pozzi

Date of  
grant

3/11/20
3/11/20
2/12/20

Exercise 
price

€0.00
€0.00 
€0.00

21/5/14
€0.00
29/10/15 €0.00
€0.00
1/6/17
€3.40
1/6/17
€0.00
31/5/18
€2.99
31/5/18
€0.00
23/5/19
€0.00
2/12/20

Patrick McMahon 01/08/17 €0.00
11/02/19 €0.00
€0.00
2/12/20

R&R
R&R
LTIP
ESOS
LTIP
ESOS
LTIP
LTIP

LTIP
LTIP
LTIP

Mark Chilton

11/2/19

€0.00

LTIP 

Buy-out 1 3/11/22-3/11/30
Buy-out 2 3/11/23-3/11/30
LTIP

2/12/23 – 2/12/30
Total
21/5/17 – 20/5/21
17/5/17 – 28/10/22
1/6/20 – 31/5/27
1/6/20 – 31/5/27
31/5/21 – 30/5/28
31/5/21 – 30/5/28
23/5/22 - 31/5/29
2/12/23 – 2/12/30
Total
01/08/20 – 01/08/27
11/02/22 – 28/02/29
2/12/23 – 2/12/30
Total
11/2/24 – 10/2/29
Total

421,318
421,318
363,357
1,205,993

4,360
7,128
97,888

188,421
188,421

109,376
75,980

221,174
221,174

75,980

4,360
7,128
97,888
146,833
110,845
166,268
142,904

676,226
75,980
124,794

200,774
86,334
86,334

Total at 
28 February 
2021

421,318
421,318
363,357
1,205,993

146,833
110,845*
166,268*
142,904
188,421
755,271

124,794
221,174
345,968
86,334
86,334

Key: ESOS – Executive Share Option Scheme; LTIP – Long Term Incentive Plan approved in 2015; R&R – Recruitment & Retention Plan (legacy awards and not applicable to 
Executive Directors)
* The May 2018 LTIP and ESOS Awards lapsed in full subsequent to the FY2021 year-end.

No price was paid for any award of options. The price of the Company’s ordinary shares as quoted on the London Stock Exchange at 
the close of business on 26 February 2021 (being the last working day) was £2.58 (29 February 2020: £3.28). The price of the Company’s 
ordinary shares ranged between £1.45 and £3.36 during the year.

There was no movement in the interests of the Directors in options over the Company ordinary shares between 28 February 2021 and 26 
May 2021.

Corporate GovernanceBusiness & StrategyFinancial Statements128

Directors’ Remuneration Committee Report
(continued)

Single Total Figure of Remuneration – Non-Executive Directors (Audited)

The table below reports the total fees receivable in respect of qualifying services by each Non-Executive Director during the year ended 28 
February 2021 and the prior year. Stewart Gilliland was interim Executive Chair from 15 January 2020 until 2 November 2020, at which point 
he reverted to his role as Non-Executive Chair; given his role, his remuneration for the whole year is included in the following Single Total 
Figure of Remuneration Table.

Each Non-Executive Director agreed to waive their fees for the year in relation to their services on Stakeholder Engagement due to the 
outbreak of COVID-19. Fees are the only element of the Non-Executive Directors’ remuneration. 

Year ended February

Non-Executive Directors

Jill Caseberry

Jim Clerkin

Vincent Crowley1

Emer Finnan

Stewart Gilliland2

Geoffrey Hemphill3

Richard Holroyd4

Helen Pitcher

Jim Thompson

Total

Salary/fees

2021

€’000

64

61

80

84

377

-

-

82

71

819

2020

€’000

69 

65 

86 

92 

278 

11 

19 

85 

69 

774

1.  Vincent Crowley was appointed as Senior Independent Director from 1 June 2019.
2.   The fees paid to Stewart Gilliland for the year ending 28 February 2021 reflect his appointment as Interim Executive Chair from 16 January 2020 until 2 November 2020.
3.  Geoffrey Hemphill stepped down from the Board on 1 May 2019; the figures reflect his remuneration until his departure.
4.  Richard Holroyd stepped down from the Board on 31 May 2019; the figures reflect his remuneration until his departure. 

Fees paid to Non-Executive Directors are determined and approved by the Board as a whole. The Committee recommends the 
remuneration of the Chair to the Board.

Fees are reviewed from time to time and adjusted to reflect market positioning and any change in responsibilities.

Non-Executive Directors receive a base fee and an additional fee for further duties as set out on in the following table:

Non-Executive Role / Position

Base fee

Senior Independent Director

Audit Committee Chair

Remuneration Committee Chair

ESG Committee Chair

Audit Committee member

ESG Committee member

Remuneration Committee member

Nomination Committee member

Stakeholder engagement - one segment of business 

Stakeholder engagement - two segments of business

Fees 
€

65,000

15,000

25,000

20,000

20,000

5,000

5,000

5,000

3,000

3,000

5,000

C&C Group plc Annual Report 2021129

Shareholding guidelines

Non-Executive Directors are required to build up (and maintain) a minimum holding of shares in the Company of at least 50% of their base 
fee, within three years of their appointment or within 3 years of the date approval of the 2021 Policy, if later. 

Non-Executive Directors’ Interests in Share Capital of the Company (Audited)
The beneficial interests, including family interests, of the Non-Executive Directors who served during the year in the share capital of the 
Company are detailed below:

Directors

Jill Caseberry

Jim Clerkin

Vincent Crowley

Emer Finnan

Stewart Gilliland

Helen Pitcher

Jim Thompson

Total 

28 February 2021
(or date of 
retirement from 
the board if earlier)
Total

1 March 2020
(or date of 
appointment  

if later)
Total

5,000

45,000

20,000

7,954

129,165

-

157,780

364,899

5,000

40,000

20,000

7,954

89,165

-

157,780

319,899

There were no changes in the above Non-Executive Directors’ share interests between 28 February 2021 and 26 May 2021.

Performance graph and table 

This graph shows the value, at 28 February 2021, of £100 invested in the Company on 28 February 2011 compared to the value of £100 
invested in the FTSE 250 Index. The Company became a member of the FTSE 250 Index on the London Stock Exchange on 23 December 
2019 and the Committee believes that this is the most appropriate index against which to compare the performance of the Company (prior 
to this the Company had its primary listing on the Irish Stock Exchange).

Total shareholder return

300

250

200

150

100

50

Feb 2011

Feb 2012

Feb 2013

Feb 2014

Feb 2015

Feb 2016

Feb 2017

Feb 2018

Feb 2019

Feb 2020

Feb 2021

C&C Group

FTSE 250

Source: Thomson

Corporate GovernanceBusiness & StrategyFinancial Statements130

Directors’ Remuneration Committee Report
(continued)

Chief Executive Officer 

The following table sets out information on the remuneration of the Chief Executive Officer for the ten years to 28 February 2021: 

FY2012

John Dunsmore (to 31/12/11)

FY2012

Stephen Glancey (from 1/1/12)

FY2013

Stephen Glancey

FY2014

Stephen Glancey

FY2015

Stephen Glancey

FY2016

Stephen Glancey

FY2017

Stephen Glancey

FY2018

Stephen Glancey

FY2019  Stephen Glancey

FY2020 Stephen Glancey (to 15/01/20)

FY2020 Stewart Gilliland (from 16/01/20) 

FY2021

Stewart Gilliland (to 02/11/20)

FY2021 David Forde (from 02/11/20)

Total Remuneration
€’000

Annual Bonus
(as % of maximum
opportunity)

Long term incentives 
vesting
(as % of maximum 
number of shares) 

1,126

956

1,321

1,152

980

1,230

1,052

994

1,777

2,219

71

301

1,731

75%

75%

Nil

18.75%

Nil

25%

Nil

18%

100%

25%

N/A

N/A

Nil

100%

100%

100%

 7%

Nil

Nil

Nil

Nil

Nil

100%

N/A

N/A

Nil

The amounts set out in the above table were translated from Sterling based on the average exchange rate for the relevant year.

FY2020 and FY2021: Stephen Glancey retired as Group Chief Executive Officer on 15 January 2020 and Stewart Gilliland was appointed 
Interim Executive Chair from 16 January 2020 until 2 November 2020 when David Forde was appointed Chief Executive Officer. The salary, 
taxable benefits, annual bonus, long term incentives and pension figures are calculated for the period in office.

Total remuneration for David Forde includes the Buy-Out awards granted to compensate him for remuneration forfeited to join C&C as 
referred to on pages 105 to 106.

Ratio of the pay of the CEO to that of the UK lower quartile, median and upper quartile employees

The table below shows the ratio of the pay of the CEO to that of the UK lower quartile, median and upper quartile full-time equivalent 
employees in FY2020 and FY2021. For the wider workforce, the value of benefits provided in the year has not been included as the data is 
not readily available. In the view of the Company, this does not have a meaningful impact on the pay ratios. 

The FY2020 figures are presented on the same basis as in the Directors’ Remuneration Report for the prior year. 

In FY2021, Stewart Gilliland was interim Executive Chair from 1 March 2020 until 2 November 2020 when David Forde was appointed Chief 
Executive Officer, at which point he reverted to his role as Non-Executive Chair. Stewart Gilliland’s remuneration as interim Executive Chair 
and David Forde’s total remuneration as Group Chief Executive Officer during FY2021 have been included in the calculations of the CEO pay 
ratio. 

The UK regulations provide three methods for the calculation of the CEO Pay Ratio, A, B and C with Option A (modified) being the preferred 
method as it is the most statistically accurate one. Remuneration for other employees for the purposes of the calculation is for the financial 
year FY2021. In calculating the ratio, the Company determined full time equivalent annual remuneration for UK employees, employed in 
the business as at 28 February 2021. Set out below is the remuneration and salary component of that remuneration for the CEO and for 
employees in the 25th, 50th (median) and 75th quartiles.

C&C Group plc Annual Report 2021 
131

Year

2020

2021

Salary Only Ratios

Year

2020

2021

CEO total remuneration 
(salary) €

25th percentile employee 
remuneration 
(salary) €

Median employee remuneration 
(salary) €

75th percentile employee 
remuneration 
(salary) €

2,218,941
697,964

2,031,946
531,161

Method

Option A

Option A

26,146
24,080

23,465
22,146

32,257
30,024

29,667
27,894

45,075
39,232

42,290
38,358

25th percentile ratio

Median ratio

75th percentile ratio

29.0:1

24.0:1

23.2:1

19.0:1

17.8:1

13.8:1

Total Remuneration Ratios

Year

2020

2021

Method

Option A

Option A

25th percentile ratio

Median ratio

75th percentile ratio

84.9:1*

86.6:1

68.8:1*

68.5:1

49.2:1*

48.0:1

*The total remuneration ratios for 2020 have been restated to correct an error in the prior year ratio calculation.

The Company believes that the median pay ratio for FY2021 is consistent with the pay, reward and progression policies for the UK 
employees. The change in the ratios between FY2020 and FY2021 are attributable to a number of factors including the FY2021 CEO 
remuneration being the aggregate of the Executive Chair’s and CEO’s remuneration, the reduction in Directors’ remuneration in FY2021 and 
a significant proportion of employees being placed on furlough during FY2021, as a result of the COVID-19 pandemic.

Annual Percentage Change in Remuneration of Directors and Employees

To reflect the most recent UK regulations in relation to remuneration reporting, this year we are reporting the percentage change in salary/
fees and bonus of the Directors and employees. The UK Regulations also require that this disclosure be included in relation to benefits 
however due to the difficulty in obtaining this data, we have decided not to include benefits for the purpose of the calculation, consistent with 
our approach to the CEO Pay Ratio. The table below shows the percentage change in each Director’s salary/fees and bonus between the 
year ended 29 February 2020 and the year ended 28 February 2021, and the average percentage change in the same remuneration over 
the same period in respect of the Company’s UK full time equivalent employees, by reported numbers. We have used the Company’s UK full 
time equivalent employees as the comparator group for consistency with the approach to the CEO Pay Ratio calculation. 

The average employee change has been calculated by reference to the mean of employee pay. David Forde and Patrick McMahon were 
appointed to the Board during FY2021 and, accordingly, they have been excluded from the table below. Jonathan Solesbury has also been 
excluded as he stepped down from the Board on 23 July 2020. 

Salary/Fees

Annual Bonus

Average 
Employee1

Andrea 
Pozzi2

Stewart  
Gilliland2

Jill  
Caseberry2

(4.2%)

(15.6%)

35.6%

(7.2%)

Jim  
Clerkin2

(6.2%)

Vincent  
Crowley2

(7.0%)

Emer  
Finnan2

(8.7%)

Helen  
Pitcher2

(3.5%)

N/A

N/A

N/A

N/A

N/A

N/A

N/A

N/A

Jim  
Thompson2

2.9%

N/A

1.  Due to the impact of COVID-19, a significant proportion of employees were placed on furlough during FY2021, resulting in a reduction in the salaries they earned. 
2.  Each Director took a voluntary reduction in salary in FY2021 due to the impact of COVID-19 which had an impact on the fees given for additional services. Jim Thompson’s fee 

increased during FY2021 due to his appointment as Chair of the ESG Committee in September 2020.

3.   The increase in Stewart Gilliland’s salary/fee was not attributable to an increase in the remuneration paid for a role, but rather a change in role. Stewart was interim Executive 

Chair until 2 November 2020 when David Forde was appointed Chief Executive Officer, at which point Stewart reverted back to his position as Non-Executive Chair.

Corporate GovernanceBusiness & StrategyFinancial Statements 
132

Directors’ Remuneration Committee Report
(continued)

Shareholder Voting at 2018 and 2020 Annual General Meeting

The following table sets out the votes at our most recent AGM in respect of the Report and the votes at the 2018 AGM in relation to the 
Policy.

Directors’ Remuneration Report

AGM

2020

For

245,928,278

Against

1,701,080

Directors’ Remuneration Policy

AGM

2018

For

230,550,915

Against

46,281

Withheld

9,738

Withheld

557,974

The Company is committed to ongoing shareholder dialogue and takes shareholder views into consideration when formulating remuneration 
policy and practice. To the extent that there are substantial numbers of votes against resolutions in relation to directors’ remuneration, the 
Company will seek to understand the reasons for any such vote and will provide details of any actions in response to such a vote.

The Company is incorporated in Ireland and is therefore not subject to the UK company law requirement to submit its Directors’ 
Remuneration Policy (‘Policy’) to a binding vote. Nonetheless, in line with our commitment to best practice, at the AGM in July 2018, our 
revised Policy was approved by our shareholders on an advisory basis. At the 2021 AGM, shareholders are invited to vote on the 2021 
Annual Remuneration Report and the proposed Remuneration Policy for 2021-2024.

This report was approved by the Board and signed on its behalf by

Helen Pitcher OBE
Chair of the Remuneration Committee
26 May 2021

C&C Group plc Annual Report 2021Statement of Directors’ Responsibilities

133

The Directors are responsible for 
preparing the Annual Report and the 
Group and Company financial statements, 
in accordance with applicable law and 
regulations.

include a management report containing a 
fair review of the business and the position 
of the Group and the parent Company 
and a description of the principal risks and 
uncertainties facing the Group. 

Company law requires the Directors to 
prepare Group and Company financial 
statements for each financial year. Under 
that law, the Directors are required to 
prepare the Group financial statements 
in accordance with International Financial 
Reporting Standards (‘IFRSs’) as adopted 
by the EU, and have elected to prepare 
the Company financial statements in 
accordance with Irish Law (Irish Generally 
Accepted Accounting Practice), including 
FRS 101 ‘Reduced Disclosure Framework’ 
(‘FRS 101’).

Under Irish Company law, the Directors 
must not approve the financial statements 
unless they are satisfied that they give a true 
and fair view of the assets, liabilities and 
financial position of the group and parent 
company as at the end of the financial year, 
and the profit or loss for the Group for the 
financial year, and otherwise comply with 
Companies Act 2014.

In preparing each of the Group and 
Company financial statements the Directors 
are required to:
•  select suitable accounting policies and 

apply them consistently;

•  make judgements and estimates that are 

reasonable and prudent;

•  state that the Group financial statements 
comply with IFRS as adopted by the EU 
and as regards the Company, comply with 
FRS 101 together with the requirements of 
Irish Company Law; and

•  prepare the financial statements on 
the going concern basis, unless it is 
inappropriate to presume that the Group 
and Company will continue in business.

The Directors are also required by the 
Transparency (Directive 2004/109/EC0) 
Regulations 2007 and the Transparency 
rules of the Central Bank of Ireland to 

The Directors are responsible for adequate 
accounting records which disclose with 
reasonable accuracy at any time the assets, 
liabilities, financial position and profit or loss 
of the Company, and which will enable them 
to ensure that the financial statements of 
the Group are prepared in accordance with 
applicable IFRS as adopted by the European 
Union and comply with the provisions of 
Irish Company Law, and, as regards to the 
Group financial statements, Article 4 of 
the European Communities (International 
Financial Reporting Standards and 
Miscellaneous Amendments) Regulations 
2005 (the ‘IAS Regulation’). They are also 
responsible for safeguarding the assets 
of the Company and the Group, and 
hence for taking reasonable steps for the 
prevention and detection of fraud and other 
irregularities.

The Directors have appointed appropriate 
accounting personnel, including a 
professionally qualified Finance Director, in 
order to ensure that those requirements are 
met. 

The Directors are responsible for the 
maintenance and integrity of the corporate 
and financial information included on the 
Company’s website (www.candcgroupplc.
com). Legislation in Ireland concerning the 
preparation and dissemination of financial 
statements may differ from legislation in 
other jurisdictions.

Responsibility Statement As 
Required By The Transparency 
Directive And UK Corporate 
Governance Code

Each of the Directors, whose names and 
functions are listed on pages 74 and 75 of 
this Annual Report, confirm that, to the best 
of each person’s knowledge and belief:

•  So far as they are aware, there is no 
relevant audit information of which 
the company’s statutory auditors are 
unaware;

•  They have taken all steps that they ought 
to have taken as Directors in order to 
make themselves aware of any relevant 
audit information and to establish that the 
Company’s statutory auditors are aware 
of that information. 

•  The Group Financial Statements, 

prepared in accordance with IFRS as 
adopted by the European Union and the 
Company financial statements prepared in 
accordance with FRS 101 give a true and 
fair view of the assets, liabilities, financial 
position of the Group and Company at 28 
February 2021 and of the profit or loss of 
the Group for the year then ended;
•  The Directors’ report contained in the 
Annual Report includes a fair review of 
the development and performance of the 
business and the position of the Group 
and Company, together with a description 
of the principal risks and uncertainties that 
they face; and

•  The Annual Report and Financial 

Statements, taken as a whole, provides 
the information necessary to assess 
the Group’s performance, business 
model and strategy and is fair, balanced 
and understandable and provides the 
information necessary for shareholders 
to assess the company’s position and 
performance, business model and 
strategy.

Signed
On behalf of the Board

David Forde
Group Chief 
Executive Officer 

26 May 2021

Patrick McMahon  
Group Chief 
Financial Officer

Corporate GovernanceBusiness & StrategyFinancial Statements134

Independent Auditor’s Report
to the Members of C&C Group Plc

Report on the audit of the financial statements 

Opinion 
We have audited the financial statements of C&C Group plc (‘the 
Company’) and its subsidiaries (‘the Group’) for the year ended 28 
February 2021, which comprise;
•  the Consolidated Income Statement and the Consolidated 

Statement of Comprehensive Income for the year then ended;

•  the Consolidated Balance Sheet and the Company Balance Sheet 

as at 28 February 2021;

•  the Consolidated Cash Flow Statement for the year then ended;
•  the Consolidated Statement of Changes in Equity and the 

Company Statement of Changes in Equity for the year then 
ended; and

•  the notes forming part of the financial statements, including the 
Statement of Accounting Policies set out on pages 151 to 166. 

The financial reporting framework that has been applied in their 
preparation is Irish Law and International Financial Reporting 
Standards (IFRS) as adopted by the European Union and, as regards 
the Company financial statements as applied in accordance with the 
provisions of the Companies Act 2014 and Accounting Standards 
including FRS 101 Reduced Disclosure Framework.

In our opinion:
•  the Group financial statements give a true and fair view of the 
assets, liabilities and financial position of the Group as at 28 
February 2021 and of the Group’s loss for the year then ended; 
•  the Company financial statements gives a true and fair view of the 
assets, liabilities and financial position of the Company as at 28 
February 2021; 

•  the Group financial statements have been properly prepared in 
accordance with International Financial Reporting Standards 
(IFRSs) as adopted by the European Union;

•  the Company financial statements have been properly prepared in 
accordance with FRS 101 Reduced Disclosure Framework; and
•  the Group financial statements and Company financial statements 
have been properly prepared in accordance with the requirements 
of the Companies Act 2014 and, as regards the Group financial 
statements, Article 4 of the IAS Regulation.

Basis for opinion
We conducted our audit in accordance with International Standards 
on Auditing (Ireland) (ISAs (Ireland)) and applicable law. Our 
responsibilities under those standards are further described in the 
Auditor’s Responsibilities for the Audit of the Financial Statements 
section of our report. We are independent of the Group and 
Company in accordance with ethical requirements that are relevant 
to our audit of financial statements in Ireland, including the Ethical 
Standard as applied to public interest entities issued by the Irish 
Auditing and Accounting Supervisory Authority (IAASA), and we 
have fulfilled our other ethical responsibilities in accordance with 
these requirements.

We believe that the audit evidence we have obtained is sufficient and 
appropriate to provide a basis for our opinion.

Conclusions relating to going concern  
In auditing the financial statements, we have concluded that the 
directors’ use of the going concern basis of accounting in the 
preparation of the financial statements is appropriate. Our evaluation 
of the directors’ assessment of the Group and Company’s ability to 
continue to adopt the going concern basis of accounting included: 

Risk assessment procedures 
•  Obtained an understanding of management’s process for the use 
of the going concern basis of accounting. Events or conditions 
were identified, and audit procedures designed to evaluate the 
effect of these on the Group’s and the Company’s ability to 
continue as a going concern; and

•  Involved members of our internal corporate finance and modelling 
specialists as part of the audit team to support procedures in 
respect of the model used and the scenarios considered.

Management’s process for assessing going concern
•  In conjunction with our walkthrough of the Group’s financial 

statement close process, engaged with management early to 
ensure key factors were considered in their assessment including 
controls;

•  Obtained management’s board-approved forecast cash flows and 
covenant calculations covering the period of assessment from the 
date of signing to 31 August 2022 (“going concern assessment 
period”), along with the Group’s assessment models for the going 
concern base case and   reasonable worse case scenarios;

•  Using our understanding of the business and through inspection 
and testing, evaluated and determined, whether the forecasting 
model and methods adopted by management in assessing going 
concern were appropriately sophisticated to be able to make an 
assessment for the entity; and

•  Considered the consistency of information obtained from other 
areas of the audit such as the forecasts used for impairment 
assessments.  

Assumptions 
•  Considered past historical accuracy of management’s forecasting 

(prior to COVID-19);

•  Tested the assumptions included in each modelled scenario. 

Noting that the model was prepared on a top down basis, driven 
by volumes sold within each business unit and channel with 
different assumptions around the phased reopening of the on-
trade channel for England, Scotland and Ireland, we reviewed 
and challenged the phasing assumptions. The assumptions were 
predicated on available Government guidance for each region; 

C&C Group plc Annual Report 2021 
135

Our key observations 
The going concern assessment is most sensitive to the level of 
phased re-opening of the on-trade business during the assessment 
period.  Under both the base case and reasonable worse case 
scenarios, the Group is not forecasted to breach the Minimum 
Liquidity Requirement during the going concern assessment 
period. Our sensitivity testing indicated that there was still liquidity 
headroom when the additional stress assumptions outlined above 
were applied, with periods of lower headroom caused by the timing 
of working capital flows and the timing of specifically identified 
outflows. 

Conclusion 
Based on the work we have performed, we have not identified 
any material uncertainties relating to events or conditions that, 
individually or collectively, may cast significant doubt on the Group 
and Company’s ability to continue as a going concern for a period 
of at least twelve months from when the financial statements are 
authorised for issue.

In relation to the Group and Company’s reporting on how they have 
applied the UK Corporate Governance Code, we have nothing 
material to add or draw attention to in relation to the directors’ 
statement in the financial statements about whether the directors 
considered it appropriate to adopt the going concern basis of 
accounting.

Our responsibilities and the responsibilities of the directors with 
respect to going concern are described in the relevant sections of 
this report. However, because not all future events or conditions can 
be predicted, this statement is not a guarantee as to the Group’s or 
the Company’s ability to continue as a going concern. 

•  Tested the forecast models for each scenario to ensure that they 

were mathematically accurate;

•  Evaluated the relevance and reliability of the underlying data 

used to make the assumptions included in the assessment by 
corroborating underlying data to available Government guidance, 
trading experienced throughout 2020 amid varying degrees of 
restrictions and social distancing guidance in each region; and
•  Considered industry reports and market data for indicators of 

contradictory evidence, including a review of profit warnings within 
the sector.

Debt facilities / liquidity 
•  Performed a detailed review of all borrowing facilities to assess 

their continued availability to the Group through the going concern 
assessment period and to ensure completeness of covenants 
identified by management;

•  Verified the covenant waivers in place covering the August 2021 
and February 2022 measurement dates, which were replaced 
by a gross debt cap and the requirement to maintain a minimum 
level of available liquidity (the “Minimum Liquidity Requirements”) 
amounting to €150m with a reduction to €120m for the month 
ending 31 July 2021; reduction to €80m for the month ending 30 
June 2022; and a reduction to €100m for the month ending 31 
July 2022; and

•  Considered the accuracy of management’s forecast model in 

complying with the Minimum Liquidity Requirements by reference 
to the above amounts.

Stress testing and Management’s plans for future actions 
•  Performed sensitivity analysis assuming a further lockdown and 

cessation of on trade business for the October to December 2021 
period with a gradual re-opening in January and February 2022, 
which indicated that there was still liquidity headroom under this 
scenario; 

•  Assessed the plausibility of management’s reasonable worse 

case scenario by evaluating the actual COVID-19 impact on the 
Group subsequent to the year end and considering industry 
outlook analysis; and

•  Evaluated management’s ability to undertake mitigating actions 
to reduce cash outflows during the going concern assessment 
period in order to determine whether such actions are feasible. 

Disclosures 
Reviewed the Group’s going concern disclosures in the financial 
statements to ensure they are in accordance with International 
Financial Reporting Standards.

Corporate GovernanceBusiness & StrategyFinancial Statements136

Independent Auditor’s Report 
to the Members of C&C Group plc (continued)

Overview of our audit approach

Audit scope

•  We performed an audit of the complete financial information of 10 components and performed audit procedures 

on specific balances for a further 8 components

•  We performed specified procedures at a further 6 components that were determined by the Group audit team in 

response to specific risk factors

•  The components where we performed either full or specific audit procedures accounted for 98.7% of the Group’s 
loss before tax from continuing operations, 97.0% of the Group’s Net Revenue and 97.8% of the Group’s Total 
Assets

•  Components represent business units across the Group considered for audit scoping purposes

Key audit matters

•  Going concern – presented in the ‘Conclusions relating to going concern’ section above
•  Recoverability of on-trade receivable balances and advances to customers
•  Impairment assessment of goodwill and intangible brand assets
•  Assessment of the valuation of property, plant and equipment (PP&E) and impairment assessment of equity 

accounted investments

•  Revenue recognition 

Materiality

•  Overall Group materiality was assessed to be €3.7 million which represents approximately 0.5% of the Group’s 
Net Revenue. In our prior year audit, we adopted a materiality of €4.8 million based on 5% of the Group’s profit 
before tax before non-recurring exceptional items.

What has changed?

•  In the current year, our auditor’s report includes an amendment to the key audit matter Assessment of the 

valuation of property, plant and equipment (PP&E), where this key audit matter has been broadened to include 
impairment assessment of equity accounted investments.

•  In the prior year, our auditor’s report included a key audit matter in relation to IFRS 16 Implementation which is no 

longer considered a key audit matter in the current year. 

Key audit matters 
Key audit matters are those matters that, in our professional judgement, were of most significance in our audit of the financial statements of 
the current period and include the most significant assessed risks of material misstatement (whether or not due to fraud) that we identified, 
including those which had the greatest effect on: the overall audit strategy, the allocation of resources in the audit; and directing the efforts of 
the engagement team. These matters were addressed in the context of our audit of the financial statements as a whole, and in forming our 
opinion thereon, and we do not provide a separate opinion on these matters.  

Risk

Our response to the risk

Recoverability of on-trade receivable balances and 
advances to customers (Trade receivables 2021: 
€75.9m, 2020: €93.1m, advances to customers 2021: 
€42.1m, 2020: €44.7m) 

The Group has a risk through exposure to on-trade 
receivable balances and advances to customers who 
may experience financial difficulty given the ongoing 
national and international lockdowns and restrictions 
in Ireland, the UK and across the world following the 
outbreak of COVID-19 which has resulted in the closure 
of pubs, bars, clubs and restaurants.

Refer to the Audit Committee Report (page 88); and 
Statement of Accounting Policies (pages 163 to 164); 
and Note 15 of the Consolidated Financial Statements 
(pages 199 to 200).

We have performed a thorough review of the 
Expected Credit Loss (ECL) model in relation 
to on-trade receivables and advances with 
customers considering C&C’s use of top-
down ‘management overlays’ to account 
for current macro-economic scenarios. As 
part of this review we critically assessed 
management’s assumptions and estimates 
for accuracy and robustness. 

We have also benchmarked assumptions 
used within the model to third party data 
where possible. 

Given the level of uncertainty and the 
sensitivity of judgements and estimates 
used, we reviewed all key assumptions used 
and judgements made in estimating ECL.

Key observations communicated to the 
Audit Committee 

We completed our planned 
audit procedures with no 
exceptions noted. 
Our observations included our 
assessment of management’s 
methodology for calculating 
expected credit losses in 
accordance with IFRS 9. We 
focused on the significant 
judgements made by 
management, benchmarked 
key assumptions and the 
appropriate disclosure of these 
in the financial statements.

C&C Group plc Annual Report 2021137

Key observations communicated to the 
Audit Committee 

We completed our planned 
audit procedures with no 
exceptions noted. 
Our observations included our 
assessment of management’s 
impairment model methodology 
and then for each CGU and 
intangible brand model: 
•  whether the discount rates lay 
within an acceptable range 
•  the level of headroom of the 
present value of cash flows 
over the CGU and asset 
carrying amounts 

•  analysis of the 5-year forecast 

EBIT growth rate when 
viewed against the prior 
year and current year actual 
growth

•  the results of our sensitivity 

analysis

•  all disclosures are appropriate 
to the requirements of IAS 36.

Risk

Our response to the risk

Impairment assessment of goodwill & intangible 
brand assets (2021: €646.0m, 2020: €652.9m) 

The Group holds significant amounts of goodwill 
& intangible brand assets on the balance sheet. In 
line with the requirements of IAS 36: ‘Impairment of 
Assets’ (‘IAS 36’), management tests goodwill balances 
annually for impairment, and also tests intangible assets 
where there are indicators of impairment.  

The annual impairment testing was significant to our 
audit because of the financial quantum of the assets 
it supports as well as the fact that the testing relies 
on a number of critical judgements, estimates and 
assumptions by management. Judgemental aspects 
include cash-generating unit (‘CGU’) determination for 
goodwill purposes, assumptions of future profitability, 
revenue growth, margins and forecast cash flows, and 
the selection of appropriate discount rates, all of which 
may be subject to management override.

Refer to the Audit Committee Report (pages 88 to 89); 
Statement of Accounting Policies (pages 157 to 158); 
and Note 12 of the Consolidated Financial Statements 
(pages 190 to 195).

Valuations specialists within our team 
performed an independent assessment 
against external market data of key inputs 
used by management in calculating 
appropriate discount rates, principally risk-
free rates, country risk premia and inflation 
rates.

We carefully considered the determination 
of the Group’s 6 CGUs, and flexed our audit 
approach relative to our risk assessment 
and the level of excess of value-in-use 
over carrying amount in each CGU for 
goodwill purposes and in each model for 
the impairment assessment for intangible 
brand assets.  For all models, we assessed 
the historical accuracy of management’s 
estimates, corroborated key assumptions 
and benchmarked growth assumptions to 
external economic forecasts.

We evaluated management’s sensitivity 
analyses and performed our own sensitivity 
calculations to assess the level of excess of 
value-in-use over the goodwill and intangible 
brand carrying amount and whether a 
reasonably possible change in assumptions 
could cause the carrying amount to exceed 
its recoverable amount. 

We considered the adequacy of 
management’s disclosures in respect 
of impairment testing and whether the 
disclosures appropriately communicate 
the underlying sensitivities, in particular the 
requirement to disclose further sensitivities 
for CGUs and intangible brands where 
a reasonably possible change in a key 
assumption would cause an impairment. 

The above procedures were performed by 
the Group audit team.

Corporate GovernanceBusiness & StrategyFinancial StatementsKey observations communicated to the 
Audit Committee 

We completed our planned 
audit procedures with no 
exceptions noted. 

Our observations included:
•  an overview of the risk
•  an outline of the procedures 

performed

•  the judgements we focused 

on

•  the results of our testing on 

the outcome of the valuations 
and in respect of the related 
disclosures.

138

Independent Auditor’s Report 
to the Members of C&C Group plc (continued)

Risk

Our response to the risk

Assessment of the valuation of property, plant and 
equipment (PP&E) (2021: €139.3m, 2020: €146.7m) 
and impairment assessment of equity accounted 
investments (2021: €63.1m, 2020: €83.9m)

The Group carries its land and buildings at estimated 
fair value, its plant and machinery using a depreciated 
replacement cost approach and motor vehicles and 
other equipment at cost less accumulated depreciation 
and impairment losses.

During the year, all land and buildings and plant 
and machinery were subject to independent expert 
valuations.

We considered the valuation of these assets to be a 
risk area due to the size of the balances and the lack of 
comparable market data and observable inputs such 
as market based assumptions, plant replacement costs 
and plant utilisation levels due to the specialised nature 
of the Group’s assets. The valuation of PP&E involves 
significant judgement and therefore is susceptible to 
management override.

The Group’s interest in equity accounted investments 
comprise interests in associates and joint ventures.  In 
line with the requirements of IAS 36: ‘Impairment of 
Assets’ (‘IAS 36’), management tests equity accounted 
investments where there are indicators of impairment.  

The impairment testing was significant to our audit 
because of the financial quantum of the assets it 
supports as well as the fact that the testing relies 
on a number of critical judgements, estimates and 
assumptions by management.  Judgemental aspects 
include assumptions of future profitability, revenue 
growth, margins and forecast cash flows, and the 
selection of appropriate P/E multiple, all of which may 
be subject to management override.

Refer to the Audit Committee Report (page 89); 
Statement of Accounting Policies (pages 155 to 
156 and 154 to 155); and note 11 and note 13 of the 
Consolidated Financial Statements (pages 185 to 
189 and 195 to 198) for PP&E and Equity accounted 
investments respectively.

For PP&E, we inspected the independent 
expert valuation reports in order to assess 
the integrity of the data and key assumptions 
underpinning the valuations. 
Our specialist valuation team performed 
an independent assessment on the 
reasonableness of the key assumptions and 
judgements underlying the valuations. 

We corroborated the key assumptions and 
considered consistency to market data and 
observable inputs.

We considered the adequacy of 
management’s disclosures in respect of 
the valuation and whether the disclosures 
appropriately communicate the underlying 
sensitivities. 

For equity accounted investments our focus 
was on Admiral Taverns which is the Group’s 
most significant joint venture.

We considered all quantative and qualitative 
factors in assessing management’s market 
based valuation. We assessed the historical 
accuracy of management’s estimates, 
corroborated key assumptions which 
included the  reopening of on trade in 
England, the location and composition of the 
portfolio of pubs, the real estate value and 
assessed the level of trade since the pubs 
reopened for external trading in England.

We have reviewed the adequacy of 
management’s disclosures in respect 
of the market valuation and whether the 
disclosures appropriately communicate the 
underlying sensitivities.

All of the above procedures were performed 
predominantly by the Group audit team.

C&C Group plc Annual Report 2021139

Key observations communicated to the 
Audit Committee 

We completed our planned 
audit procedures with no 
exceptions noted. 
Our observations included:
•  an overview of the risk
•  an outline of the procedures 

performed

•  the judgements we focused 
on and the results of our 
testing.

Risk

Our response to the risk

Revenue recognition (2021: €736.9m, 2020: 
€1,719.3m)

The Group generates revenue from a variety of 
geographies and across a large number of separate 
legal entities spread across the Group’s four business 
segments. 

The Group’s revenue particularly on supply, complex 
and non-standard customer contracts agreements 
may not have been accounted for correctly. In this 
regard we focused our risk on revenue generated in 
connection with  certain of the Group’s arrangements 
with third parties entered into in order to utilise excess 
capacity and other material complex arrangements with 
customers.

Revenue is an important element of how the Group 
measures its performance, and revenue recognition 
is therefore inherently susceptible to the risk of 
management override.

Refer to the Audit Committee Report (page 89); 
Statement of Accounting Policies (pages 160 to 161); 
and note 1 of the Consolidated Financial Statements 
(pages 167 to 170). 

We considered the appropriateness of the 
Group’s revenue recognition accounting 
policies; in particular, those related to supply, 
complex and non-standard customer 
contracts.

For the purpose of our audit, the procedures 
we carried out included the following:
•  We have evaluated the systems and key 
controls, designed and implemented 
by management, related to revenue 
recognition 

•  We considered the appropriateness of the 

Group’s revenue recognition policy 

•  We discussed with management the key 
assumptions, estimates and judgements 
related to recognition, measurement and 
classification of revenue in accordance 
with IFRS 15: Revenue

•  In addition, we have discussed significant 

and complex customer contracts, 
discounts and the treatment of marketing 
contribution to ensure that accounting 
policies are applied correctly

•  We performed journal entry testing and 
verification of proper cut-off at year-end.

Our application of materiality 
We apply the concept of materiality in planning and performing the 
audit, in evaluating the effect of identified misstatements on the audit 
and in forming our audit opinion.  

Materiality
The magnitude of an omission or misstatement that, individually 
or in the aggregate, could reasonably be expected to influence 
the economic decisions of the users of the financial statements. 
Materiality provides a basis for determining the nature and extent of 
our audit procedures.

We determined materiality for the Group and Company to be €3.7 
million, which is approximately 0.5% of the Group’s Net Revenue, 
(2020: €4.8 million based on 5% of the Group’s profit before tax 
before non-recurring exceptional items). We believe that Net 
Revenue provides us with the most appropriate performance metric 
on which to base our materiality calculation as we consider it to be 
the most relevant performance measure to the stakeholders of the 
Group.  

During the course of our audit, we reassessed initial materiality and 
considered that no further changes to materiality were necessary.

Performance materiality
Performance materiality is the application of materiality at the 
individual account or balance level.  It is set at an amount to reduce 
to an appropriately low level the probability that the aggregate of 
uncorrected and undetected misstatements exceeds materiality.
On the basis of our risk assessments, together with our assessment 
of the Group’s overall control environment, our judgement was 
that performance materiality was 50% of our planning materiality, 
namely €1.85 million (2020: €2.38 million).  We have set performance 
materiality at this percentage based on our assessment of the risk of 
misstatements, both corrected and uncorrected, consistent with the 
prior year.

Corporate GovernanceBusiness & StrategyFinancial Statements140

Independent Auditor’s Report 
to the Members of C&C Group plc (continued)

Reporting threshold
An amount below which identified misstatements are considered as 
being clearly trivial.

The reporting components where we performed audit procedures 
accounted for 98.9% (2020: 99.6%) of the Group’s loss before tax, 
99.6% (2020: 98.6%) of the Group’s net revenue and 99.5% (2020: 
99.4%) of the Group’s total assets. 

We agreed with the Audit Committee that we would report to them 
all uncorrected audit differences in excess of €0.18 million (2020: 
€0.24 million), which is set at 5% of planning materiality, as well 
as differences below that threshold that, in our view, warranted 
reporting on qualitative grounds.  

We evaluate any uncorrected misstatements against both the 
quantitative measures of materiality discussed above and in light of 
other relevant qualitative considerations in forming our opinion.

An overview of the scope of our audit report

Tailoring the scope
Our assessment of audit risk, our evaluation of materiality and our 
allocation of performance materiality determine our audit scope for 
each entity within the Group.  Taken together, this enables us to form 
an opinion on the Consolidated Financial Statements. 

In determining those components in the Group to which we perform 
audit procedures, we utilised size and risk criteria when assessing 
the level of work to be performed at each entity. 

In assessing the risk of material misstatement to the Group financial 
statements, and to ensure we had adequate quantitative coverage 
of significant accounts in the financial statements, we selected 
18 (2020: 20) components covering entities across Ireland, UK, 
Luxembourg and the US, which represent the principal business 
units within the Group.

Of the 18 (2020: 20) components selected, we performed an audit 
of the complete financial information of 10 (2020: 10) components 
(“full scope components”) which were selected based on their size 
or risk characteristics. For the remaining 8 (2020: 10) components 
(“specific scope components”), we performed audit procedures on 
specific accounts within that component that we considered had the 
potential for the greatest impact on the significant accounts in the 
financial statements either because of the size of these accounts or 
their risk profile.  

In addition to the 18 components discussed above, we selected a 
further 6 (2020: 6) components where we performed procedures at 
the component level that were specified by the Group audit team in 
response to specific risk factors. 

For the current year, the full scope components contributed 85.0% 
(2020: 85.0%) of the Group’s loss before tax, 97.0% (2020: 97.1%) 
of the Group’s net revenue and 97.3% (2020: 93.3%) of the Group’s 
total assets. The specific scope component contributed 13.7% 
(2020: 12.6%) of the Group’s loss before tax, 0.0% (2020: 0.0%) of 
the Group’s net revenue and 0.5% (2020: 0.4%) of the Group’s total 
assets. The components where we performed specified procedures 
that were determined by the Group audit team in response to 
specific risk factors contributed 0.2% (2020: 1.9%) of the Group’s 
loss before tax, 2.6% (2020: 1.5%) of the Group’s net revenue and 
1.7% (2020: 5.7%) of the Group’s total assets. The audit scope of 
these components may not have included testing of all significant 
accounts of the component but will have contributed to the 
coverage of significant tested for the Group.  

Of the remaining components that together represent 1.1% 
(2020: 0.4%) of the Group’s loss before tax, none are individually 
greater than 5% (2020: 5%) of the Group’s loss before tax before 
non-recurring exceptional items. For these components, we 
performed other procedures, including analytical review, testing of 
consolidation journals and intercompany eliminations and foreign 
currency translation recalculations to respond to any potential risks 
of material misstatement to the Group financial statements.
The charts below illustrate the coverage obtained from the work 
performed by our audit teams.

Loss before tax

Revenue

Total Assets

85.0% Full scope 

components

13.7% Specific scope 

components

0.2%

1.1%

Specified
procedures

Other 
procedures

97.1% Full scope 

components

0.0%

2.6%

0.4%

Specific scope 
components

Specified
procedures

Other 
procedures

97.3% Full scope 

components

0.5%

1.7%

Specific scope 

components

Specified

procedures

0.5%

Other 

procedures

C&C Group plc Annual Report 2021 
Loss before tax

141

Revenue

Total Assets

85.0% Full scope 

components

13.7% Specific scope 

components

0.2%

1.1%

Specified
procedures

Other 
procedures

97.1% Full scope 

components

0.0%

2.6%

0.4%

Specific scope 
components

Specified
procedures

Other 
procedures

97.3% Full scope 

components

0.5%

1.7%

0.5%

Specific scope 
components

Specified
procedures

Other 
procedures

Involvement with component teams 
In establishing our overall approach to the Group audit, we 
determined the type of work that needed to be undertaken at each 
of the components by us, as the primary audit engagement team, 
or by component auditors from other EY global network firms 
operating under our instruction. Where the work was performed 
by component auditors, we determined the appropriate level of 
involvement to enable us to determine that sufficient audit evidence 
had been obtained as a basis for our opinion on the Group as a 
whole.

We issued detailed instructions to each component auditor in 
scope for the Group audit, with specific audit requirements and 
requests across key areas. The Group audit team would normally 
have completed a programme of planned visits designed to ensure 
that senior members of the Group audit team, including the Audit 
Engagement Partner, visit a number of overseas locations each year. 
During the current year’s audit cycle, due to travel restrictions as a 
result of the Covid-19 pandemic, no physical visits were possible 
by the Group audit team. Instead, the Group audit team performed 
virtual visits in respect of our key component teams in the U.K., and 
Ireland. These visits involved discussing the audit approach and any 
issues arising with the component team and holding discussions 
with local management and attending closing meetings. 

The Group audit team interacted regularly with the component 
teams where appropriate during various stages of the audit, 
reviewed and evaluated the work performed by these teams, 
including review of key reporting documents, in accordance with the 
ISAs (Ireland) and were responsible for the overall planning, scoping 
and direction of the Group audit process. Senior members of the 
Group audit team also participated in component and divisional 
planning, interim and closing meeting calls during which the planning 
and results of the audits were discussed with the component 
auditors, local management and Group management. This, together 
with the additional procedures performed at Group level, gave 
us appropriate evidence for our opinion on the Group financial 
statements.

Other conclusions relating to principal risks, going concern and 
viability statement
We have nothing to report in respect of the following information in 
the annual report, in relation to which the ISAs (Ireland) require us 
to report to you whether we have anything material to add or draw 
attention to: 
•  the disclosures in the annual report (set out on pages 32 to 42) 
that describe the principal risks and explain how they are being 
managed or mitigated;

•  the directors’ confirmation (set out on page 32) in the annual 
report that they have carried out a robust assessment of the 
principal risks facing the Group and the Company, including those 
that would threaten its business model, future performance, 
solvency or liquidity;

•  the directors’ statement (set out on page 41) in the financial 

statements about whether the directors considered it appropriate 
to adopt the going concern basis of accounting in preparing the 
financial statements and the directors’ identification of any material 
uncertainties to the Group’s and the Company’s ability to continue 
to do so over a period of at least twelve months from the date of 
approval of the financial statements;

•  whether the directors’ statement relating to going concern 

required under the Listing Rules in accordance with Listing Rule 
6.8.3(3) is materially inconsistent with our knowledge obtained in 
the audit; or

•  the directors’ explanation (set out on page 41) in the annual report 
as to how they have assessed the prospects of the Group and the 
parent company, over what period they have done so and why 
they consider that period to be appropriate, and their statement 
as to whether they have a reasonable expectation that the Group 
and the parent company will be able to continue in operation 
and meet its liabilities as they fall due over the period of their 
assessment, including any related disclosures drawing attention to 
any necessary qualifications or assumptions.

Corporate GovernanceBusiness & StrategyFinancial Statements142

Independent Auditor’s Report 
to the Members of C&C Group plc (continued)

Other information

The Directors are responsible for the other information. The other 
information comprises the information included in the Annual Report 
other than the financial statements and our auditor’s report thereon. 
Our opinion on the financial statements does not cover the other 
information and, except to the extent otherwise explicitly stated in 
our report, we do not express any form of assurance conclusion 
thereon. 

In connection with our audit of the financial statements, our 
responsibility is to read the other information and, in doing so, 
consider whether the other information is materially inconsistent 
with the financial statements or our knowledge obtained in the audit 
or otherwise appears to be materially misstated. If we identify such 
material inconsistencies or apparent material misstatements, we 
are required to determine whether there is a material misstatement 
in the financial statements or a material misstatement of the other 
information. If, based on the work we have performed, we conclude 
that there is a material misstatement of this other information, we are 
required to report that fact.

We have nothing to report in this regard.

In this context, we also have nothing to report in regard to our 
responsibility to specifically address the following items in the other 
information and to report as uncorrected material misstatements of 
the other information where we conclude that those items meet the 
following conditions:
•  Fair, balanced and understandable (set out on page 89) – the 

statement given by the Directors that they consider the Annual 
Report and financial statements taken as a whole is fair, balanced 
and understandable and provides the information necessary 
for shareholders to assess the Group’s and the Company’s 
performance, business model and strategy, is materially 
inconsistent with our knowledge obtained in the audit; or
•  Audit Committee reporting (set out on pages 86 to 91) – the 

section describing the work of the Audit Committee does not 
appropriately address matters communicated by us to the Audit 
Committee or is materially inconsistent with our knowledge 
obtained in the audit; or

•  Directors’ statement of compliance with the UK Corporate 
Governance Code (set out on page 78) – the parts of the 
Directors’ statement required under the Listing Rules relating to 
the Company’s compliance with the UK Corporate Governance 
Code containing provisions specified for review by the auditor 
in accordance with Listing Rule 6.8.6 do not properly disclose 
a departure from a relevant provision of the UK Corporate 
Governance Code.

Opinions on other matters prescribed by the 
Companies Act 2014

Based solely on the work undertaken in the course of the audit, we 
report that: 
•  in our opinion, the information given in the Directors’ Report, 

other than those parts dealing with the non-financial statement 
pursuant to the requirements of S.I. No. 360/2017 on which we 
are not required to report in the current year, is consistent with the 
financial statements; and

•  in our opinion, the Directors’ Report, other than those parts 
dealing with the non-financial statement pursuant to the 
requirements of S.I. No. 360/2017 on which we are not required to 
report in the current year, has been prepared in accordance with 
the Companies Act 2014.

We have obtained all the information and explanations which we 
consider necessary for the purposes of our audit.

In our opinion the accounting records of the Company were 
sufficient to permit the financial statements to be readily and 
properly audited and the Company statement of financial position is 
in agreement with the accounting records.

Matters on which we are required to report by exception

Based on the knowledge and understanding of the Group and 
parent company and its environment obtained in the course of the 
audit, we have not identified material misstatements in the directors’ 
report.

The Companies Act 2014 requires us to report to you if, in our 
opinion, the disclosures of directors’ remuneration and transactions 
required by sections 305 to 312 of the Act, which relate to 
disclosures of directors’ remuneration and transactions, are not 
complied with by the Company. We have nothing to report in this 
regard. 

We have nothing to report in respect of section 13 of the European 
Union (Disclosure of Non-Financial and Diversity Information by 
certain large undertakings and groups) Regulations 2017 (as 
amended), which require us to report to you if, in our opinion, the 
Company has not provided in the non-financial statement the 
information required by Section 5(2) to (7) of those Regulations, in 
respect of year ended 29 February 2020.

Respective responsibilities

Responsibilities of directors for the financial statements
As explained more fully in the Directors’ Responsibility Statement set 
out on page 133, the directors are responsible for the preparation 
of the financial statements and for being satisfied that they give a 
true and fair view, and for such internal control as they determine is 
necessary to enable the preparation of financial statements that are 

C&C Group plc Annual Report 2021143

free from material misstatement, whether due to fraud or error.  
In preparing the financial statements, the directors are responsible 
for assessing the Group and the Company’s ability to continue as 
a going concern, disclosing, as applicable, matters related to going 
concern and using the going concern basis of accounting unless 
management either intends to liquidate the Group or the Company 
or to cease operations, or has no realistic alternative but to do so.

Auditor’s responsibilities for the audit of the financial 
statements
Our objectives are to obtain reasonable assurance about whether 
the financial statements as a whole are free from material 
misstatement, whether due to fraud or error, and to issue an 
auditor’s report that includes our opinion. Reasonable assurance 
is a high level of assurance, but is not a guarantee that an audit 
conducted in accordance with ISAs (Ireland) will always detect 
a material misstatement when it exists. Misstatements can arise 
from fraud or error and are considered material if, individually or in 
the aggregate, they could reasonably be expected to influence the 
economic decisions of users taken on the basis of these financial 
statements. 

The objectives of our audit, in respect to fraud, are; to identify and 
assess the risks of material misstatement of the financial statements 
due to fraud; to obtain sufficient appropriate audit evidence 
regarding the assessed risks of material misstatement due to fraud, 
through designing and implementing appropriate responses; and to 
respond appropriately to fraud or suspected fraud identified during 
the audit. However, the primary responsibility for the prevention and 
detection of fraud rests with both those charged with governance of 
the entity and management. 

Our approach was as follows: 
•  We obtained an understanding of the legal and regulatory 

frameworks that are applicable to the Group across the various 
jurisdictions globally in which the Group operates. We determined 
that the most significant are those that relate to the form and 
content of external financial and corporate governance reporting 
including company law, tax legislation, employment law and 
regulatory compliance

•  We understood how C&C Group plc is complying with those 

frameworks by making enquiries of management, internal audit, 
those responsible for legal and compliance procedures and the 
Company Secretary. We corroborated our enquiries through our 
review of the Group’s Compliance Policies, board minutes, papers 
provided to the Audit Committee and correspondence received 
from regulatory bodies

•  We assessed the susceptibility of the Group’s financial statements 
to material misstatement, including how fraud might occur, by 
meeting with management, including within various parts of 
the business, to understand where they considered there was 
susceptibility to fraud. We also considered performance targets 
and the potential for management to influence earnings or the 

perceptions of analysts. Where this risk was considered to be 
higher, we performed audit procedures to address each identified 
fraud risk. These procedures included testing manual journals and 
were designed to provide reasonable assurance that the financial 
statements were free from fraud or error

•  Based on this understanding we designed our audit procedures 

to identify non-compliance with such laws and regulations. 
Our procedures included a review of board minutes to identify 
any non-compliance with laws and regulations, a review of the 
reporting to the Audit Committee on compliance with regulations, 
enquiries of internal and external legal counsel and management 

A further description of our responsibilities for the audit of the 
financial statements is located on the IAASA’s website at: http://
www.iaasa.ie/getmedia/b2389013-1cf6-458b-9b8f-a98202dc9c3a/
Description_of_auditors_responsibilities_for_audit.pdf. This 
description forms part of our auditor’s report.

Other matters which we are required to address

We were appointed by the Audit Committee following an AGM held 
on 6 July 2017 to audit the financial statements for the year ending 
28 February 2018 and subsequent financial periods. The period of 
total uninterrupted engagement including previous renewals and 
reappointments of the firm is 4 years.

The non-audit services prohibited by IAASA’s Ethical Standard were 
not provided to the Group and we remain independent of the Group 
in conducting our audit. 

Our audit opinion is consistent with the additional report to the audit 
committee.

The purpose of our audit work and to whom we owe our 
responsibilities

Our report is made solely to the Company’s members, as a body, 
in accordance with section 391 of the Companies Act 2014. Our 
audit work has been undertaken so that we might state to the 
Company’s members those matters we are required to state to them 
in an auditor’s report and for no other purpose. To the fullest extent 
permitted by law, we do not accept or assume responsibility to 
anyone other than the Company and the Company’s members, as a 
body, for our audit work, for this report, or for the opinions we have 
formed. 

Pat O’Neill
for and on behalf of
Ernst & Young
Chartered Accountants and Statutory Audit Firm
Dublin
26 May 2021

Corporate GovernanceBusiness & StrategyFinancial Statements144

Consolidated Income Statement 
For the financial year ended 28 February 2021

Before 
exceptional items
 €m

Year ended 28 February 2021
Exceptional items
(note 5)
€m

Notes

Revenue

Excise duties 

Net revenue

Operating costs

Group operating (loss)/profit

Profit on disposal

Finance income

Finance expense

Share of equity accounted investments’ 
(loss)/profit after tax

1

1

2

1

5

6

6

Before 
exceptional items
 €m

Year ended 29 February 2020
Exceptional items 
(note 5)
 €m

1,022.8

(285.9)

736.9

(796.5)

-

-

-

(25.2)

Total
€m

1,022.8

(285.9)

2,145.5

(426.2)

736.9

(821.7)

1,719.3

(1,598.5)

(59.6)

(25.2)

(84.8)

120.8

-

-

(19.5)

5.8

-

(7.9)

5.8

-

(27.4)

-

0.5

(20.3)

-

-

-

(91.0)

(91.0)

0.9

-

-

13

(6.1)

(8.8)

(14.9)

3.1

(2.4)

(Loss)/profit before tax

Income tax credit/(expense)

Group (loss)/profit for the 
financial year

Basic (loss)/earnings per share (cent)

Diluted (loss)/earnings per share (cent)

7

9

9

All of the results are related to continuing operations.

(85.2)

14.4

(36.1)

2.4

(121.3)

16.8

104.1

(12.3)

(92.5)

9.8

(70.8)

(33.7)

(104.5)

91.8

(82.7)

(33.8)

(33.8)

Total
€m

2,145.5

(426.2)

1,719.3

(1,689.5)

29.8

0.9

0.5

(20.3)

0.7

11.6

(2.5)

9.1

2.9

2.9

C&C Group plc Annual Report 2021 
 
Consolidated Statement of Comprehensive Income 
For the financial year ended 28 February 2021

Other Comprehensive Income:

Items that may be reclassified to Income Statement in subsequent years:

Foreign currency translation differences arising on the net investment in foreign operations

Gain relating to cash flow hedges

Deferred tax relating to cash flow hedges

Items that will not be reclassified to Income Statement in subsequent years:

Revaluation of property, plant & equipment

Deferred tax on revaluation of property, plant and equipment

Actuarial gain/(loss) on retirement benefits

Deferred tax (charge)/credit on actuarial gain/(loss) on retirement benefits

Share of equity accounted investments’ Other Comprehensive Income

Net (loss)/profit recognised directly within Other Comprehensive Income

Group (loss)/profit for the financial year

145

Notes

2021
€m

   2020
€m

6

24

7

11

22

23

22

13

(17.4)

0.3

-

0.9

(0.2)

13.4

(1.6)

(0.4)

(5.0)

(104.5)

1.4

1.7

(0.3)

1.1

(0.1)

(4.4)

0.7

3.7

3.8

9.1

Comprehensive income for the financial year

(109.5)

12.9

Corporate GovernanceBusiness & StrategyFinancial Statements 
 
146

Consolidated Balance Sheet 
As at 28 February 2021

ASSETS
Non-current assets
Property, plant & equipment
Goodwill & intangible assets
Equity accounted investments/financial assets
Retirement benefits
Deferred tax assets
Trade & other receivables

Current assets
Inventories
Trade & other receivables
Cash 

Assets held for sale

TOTAL ASSETS

EQUITY
Capital and reserves 
Equity share capital
Share premium
Treasury shares
Other reserves
Retained income
Total Equity

LIABILITIES
Non-current liabilities
Lease liabilities
Interest bearing loans & borrowings
Retirement benefits
Provisions 
Deferred tax liabilities

Current liabilities
Lease liabilities
Derivative financial liabilities
Trade & other payables
Interest bearing loans & borrowings
Provisions 
Current income tax liabilities

Liabilities directly associated with the assets held for sale

Total liabilities

TOTAL EQUITY & LIABILITIES

On behalf of the Board

S Gilliland

Chair 

D Forde

DATE

Chief Executive Officer

26 May 2021

Notes

2021
€m

2020
€m

11
12
13
23
22
15

14
15

16

25
25
25
25

19
20
23
18
22

19
24
17
20
18

16

204.0
646.0
63.1
10.4
24.6
41.8
989.9

121.3
102.8
107.7
331.8
13.9
345.7

223.4
652.9
83.9
8.8
11.9
25.8
1,006.7

145.8
166.0
123.4
435.2
-
435.2

1,335.6

1,441.9

3.2
171.3
(36.5)
83.1
225.0
446.1

60.7
420.3
5.5
6.5
17.3
510.3

18.9
-
296.2
49.7
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5.8
376.8
2.4
379.2

889.5

3.2
171.0
(36.6)
102.4
315.4
555.4

74.4
323.8
16.7
5.1
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436.5

18.9
0.3
390.7
33.2
4.1
2.8
450.0
-
450.0

886.5

1,335.6

1,441.9

C&C Group plc Annual Report 2021 
 
 
 
 
 
Consolidated Cash Flow Statement
For the financial year ended 28 February 2021

CASH FLOWS FROM OPERATING ACTIVITIES
Group (loss)/profit for the year
Finance income
Finance expense
Income tax (credit)/expense
Loss/(profit) on share of equity accounted investments
Impairment of intangible asset
Impairment of equity accounted investments
Impairment of property, plant & equipment
Depreciation of property, plant & equipment
Amortisation of intangible assets
Profit on disposal
Net profit on disposal of property, plant & equipment 
Charge for equity settled share-based payments
Pension contributions: adjustment from charge to payment  

Decrease in inventories
Decrease/(increase) in trade & other receivables
(Decrease)/increase in trade & other payables
Increase in provisions

Interest received
Interest and similar costs paid
Income taxes refunded/(paid)
Net cash (outflow)/inflow from operating activities

CASH FLOWS FROM INVESTING ACTIVITIES
Purchase of property, plant & equipment
Purchase of intangible assets
Net proceeds on disposal of property, plant & equipment
Proceeds from sale of equity accounted investment 
Sale of business
Cash outflow re acquisition of equity accounted investments/financial assets
Net cash outflow from investing activities

CASH FLOWS FROM FINANCING ACTIVITIES
Proceeds from exercise of share options/equity interests
Drawdown of debt
Repayment of debt
Payment of lease liabilities
Payment of issue costs
Shares purchased to satisfy share option entitlements
Shares purchased under share buyback programme
Dividends paid
Net cash inflow/(outflow) from financing activities

Decrease in cash 

Reconciliation of opening to closing cash 
Cash at beginning of year
Translation adjustment
Net decrease in cash 
Cash at end of financial year

A reconciliation of cash to net debt is presented in note 21 to the financial statements.

147

2020
€m

9.1
(0.5)
20.3
2.5
(0.7)
36.6
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1.0
30.3
2.5
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(0.2)
2.5
0.3
102.8

38.6
 (4.8)
51.9
1.9
190.4

0.5
(17.9)
(8.0)
165.0

(15.3)
(4.5)
0.4
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(11.2)
(25.5)

0.9
192.6
(280.7)
(18.6)
  (0.5)
(0.5)
(23.0)
(29.7)
(159.5)

Notes

6
6
7
13
12
5,13
5
11,19
12
5

4
23

11
12

5
10
 13

19
20

25
8

2021
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(104.5)
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14.9
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1.2
28.2
2.6
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(0.4)
0.8
0.5
(42.5)

18.2
39.6
(97.2)
3.5
(78.4)

-
(23.4)
7.2
(94.6)

(8.4)
(1.6)
1.0
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6.7
(6.9)
(9.2)

0.3
570.9
(464.0)
(19.0)
(1.4)
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-
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86.4

(17.4)

(20.0)

123.4
1.7
(17.4)
107.7

144.4
(1.0)
(20.0)
123.4

Corporate GovernanceBusiness & StrategyFinancial Statements 
148

Consolidated Statement of Changes in Equity 
For the financial year ended 28 February 2021

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*

C&C Group plc Annual Report 2021 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Company Balance Sheet
As at 28 February 2021

ASSETS

Non-current assets

Financial assets

Current assets

Trade & other receivables

Cash 

TOTAL ASSETS

EQUITY

Equity share capital

Share premium

Other reserves

Retained income

Total equity

LIABILITIES

Non-current liabilities

Interest bearing loans & borrowings

Current liabilities

Interest bearing loans & borrowings

Trade & other payables

Total liabilities

TOTAL EQUITY & LIABILITIES

149

Notes

2021
€m

2020
€m 

13

15

25

25

25

20

20

17

985.4

985.4

118.6

0.7

119.3

984.6

984.6

263.6

-

263.6

1,104.7

1,248.2

3.2

872.3

3.1

44.7

923.3

139.7

139.7

4.7

37.0

41.7

3.2

872.0

5.6

50.0

930.8

3.2

3.2

10.7

303.5

314.2

181.4

317.4

1,104.7

1,248.2

As permitted by section 304 of the Companies Act 2014, the Company is availing of the exemption from presenting its separate Income 
Statement in the Financial Statements and from filing it with the Registrar of Companies. The Company’s loss for the financial year is €8.8m 
(FY2020: profit €4.0m). This includes dividends received from subsidiaries of €76.6m (FY2020: €10.0m).

On behalf of the Board

S Gilliland

Chair 

D Forde

DATE

Chief Executive Officer

26 May 2021

Corporate GovernanceBusiness & StrategyFinancial Statements 
 
 
 
 
 
150

Company Statement of Changes in Equity
For the financial year ended 28 February 2021

Equity share 
capital
€m

Share premium
€m

Other 
undenominated 
reserve
 €m

 Share-based 
payments 
reserve
 €m

Retained 
income
€m

Total
€m

3.2

853.6

0.8

2.7

116.6

976.9

Company

At 28 February 2019

Profit for the financial year

Total 

Dividend on ordinary shares (note 8)

Exercised share options (note 25)

Shares purchased under share buyback programme 
and subsequently cancelled (note 25)

Reclassification of share-based payments reserve

Equity settled share-based payments (note 4)

Total

-

-

0.1

-

(0.1)

-

-

-

-

-

18.0

0.4

-

-

-

18.4

At 29 February 2020

3.2

872.0

Loss for the financial year

Total 

Dividend on ordinary shares (note 8)

Exercised share options (note 25)

Reclassification of share-based payments reserve

Equity settled share-based payments (note 4)

Total

At 28 February 2021

-

-

-

-

-

-

-

3.2

-

-

-

0.3

-

-

0.3

872.3

-

-

-

-

0.1

-

-

0.1

0.9

-

-

-

-

-

-

-

0.9

-

-

-

-

-

4.0

4.0

(48.1)

-

4.0

4.0

(30.0)

0.4

(23.0)

(23.0)

(0.5)

2.5

2.0

0.5

-

(70.6)

-

2.5

(50.1)

4.7

50.0

930.8

-

-

-

-

(3.3)

0.8

(2.5)

2.2

(8.8)

(8.8)

0.2

-

3.3

-

3.5

44.7

(8.8)

(8.8)

0.2

0.3

-

0.8

1.3

923.3

C&C Group plc Annual Report 2021Statement of Accounting Policies
For the year ended 28 February 2021

151

Significant accounting policies

C&C Group plc (the ‘Company’) is a company incorporated and 
tax resident in Ireland. The Group’s financial statements for the 
year ended 28 February 2021 consolidate the individual financial 
statements of the Company and all subsidiary undertakings 
(together referred to as “the Group”) together with the Group’s share 
of the results and net assets of equity accounted investments for the 
year ended 28 February 2021.

The Company and Group financial statements, together the 
“financial statements”, were authorised for issue by the Directors on 
26 May 2021. 

The accounting policies applied in the preparation of the financial 
statements for the year ended 28 February 2021 are set out below. 
Except if mentioned otherwise these have been applied consistently 
for all periods presented in these financial statements and by all 
Group entities.

Statement of compliance
The Group financial statements have been prepared in accordance 
with International Financial Reporting Standards (IFRS), as adopted 
by the EU and as applied in accordance with Companies Acts 
2014. The individual financial statements of the Company have 
been prepared in accordance with Financial Reporting Standard 
101 Reduced Disclosure Framework (FRS 101). In accordance with 
Section 304 of the Companies Act 2014, the Company is availing of 
the exemption from presenting its individual Income Statement to 
the Annual General Meeting and from filing it with the Registrar of 
Companies. 

In these financial statements, the Company has applied the 
exemptions available under FRS 101 in respect of the following 
disclosures:
•  A cash flow statement and related notes;
•  Comparative period reconciliations for share capital;
•  Disclosures in respect of transactions with wholly owned 

subsidiaries;

•  Disclosures in respect of capital management;
•  The effects of new but not yet effective IFRSs; and
•  Disclosures in respect of the compensation of Key Management 

Personnel.

As the financial statements of the Group include the equivalent 
disclosures, the Company has also taken exemptions under FRS 
101 available in respect of the following disclosures:

•  IFRS 2 Share-Based Payments in respect of Group settled share-

based payments.

Changes in accounting policies and disclosures
IFRS as adopted by the EU applied by the Company and Group in 
the preparation of these financial statements are those that were 

effective for accounting periods ending on or before 28 February 
2021. The IASB have issued the following standards, policies, 
interpretations and amendments which were effective for the Group 
for the first time in the year ended 28 February 2021:

•  Amendments to IFRS 3 Definition of a Business 

The amendment to IFRS 3 Business Combinations clarifies that 
to be considered a business, an integrated set of activities and 
assets must include, at a minimum, an input and a substantive 
process that, together, significantly contribute to the ability to 
create output. Furthermore, it clarifies that a business can exist 
without including all of the inputs and processes needed to create 
outputs. These amendments had no impact on the consolidated 
financial statements of the Group but may impact future periods 
should the Group enter into any business combinations.

•  Amendments to IFRS 7, IFRS 9 and IAS 39 Interest Rate 

Benchmark Reform  
The amendments to IFRS 9 and IAS 39 Financial Instruments: 
Recognition and Measurement provide a number of reliefs, which 
apply to all hedging relationships that are directly affected by 
interest rate benchmark reform. A hedging relationship is affected 
if the reform gives rise to uncertainty about the timing and/or 
amount of benchmark-based cash flows of the hedged item or the 
hedging instrument. These amendments have no impact on the 
consolidated financial statements of the Group as it does not have 
any interest rate hedge relationships. 

•  Amendments to IAS 1 and IAS 8 Definition of Material  

The amendments provide a new definition of material that states, 
“information is material if omitting, misstating or obscuring it could 
reasonably be expected to influence decisions that the primary 
users of general purpose financial statements make on the basis 
of those financial statements, which provide financial information 
about a specific reporting entity.” The amendments clarify that 
materiality will depend on the nature or magnitude of information, 
either individually or in combination with other information, in the 
context of the financial statements. A misstatement of information 
is material if it could reasonably be expected to influence 
decisions made by the primary users. These amendments had no 
impact on the consolidated financial statements of the Group, nor 
is there expected to be any future impact to the Group. 

•  Conceptual Framework for Financial Reporting issued on 29 

March 2018  
The Conceptual Framework is not a standard, and none of the 
concepts contained therein override the concepts or requirements 
in any standard. The purpose of the Conceptual Framework is 
to assist the IASB in developing standards, to help preparers 
develop consistent accounting policies where there is no 
applicable standard in place and to assist all parties to understand 
and interpret the standards. This will affect those entities which 
developed their accounting policies based on the Conceptual 

Corporate GovernanceBusiness & StrategyFinancial Statements 
152

Statement of Accounting Policies
For the year ended 28 February 2021 (continued)

Framework. The revised Conceptual Framework includes some 
new concepts, updated definitions and recognition criteria for 
assets and liabilities and clarifies some important concepts. 
These amendments had no impact on the consolidated financial 
statements of the Group. 

•  Amendments to IFRS 16 COVID-19 Related Rent 

Concessions  
On 28 May 2020, the IASB issued COVID-19 Related Rent 
Concessions - amendment to IFRS 16 Leases. The amendments 
provide relief to lessees from applying IFRS 16 guidance on 
lease modification accounting for rent concessions arising as a 
direct consequence of the COVID-19 pandemic. As a practical 
expedient, a lessee may elect not to assess whether a COVID-19 
related rent concession from a lessor is a lease modification. A 
lessee that makes this election accounts for any change in lease 
payments resulting from the COVID-19 related rent concession in 
the same way it would account for the change under IFRS 16 if 
the change were not a lease modification. 

The amendment applies to annual reporting periods beginning on 
or after 1 June 2020, however earlier application is permitted. This 
amendment had no material impact on the consolidated financial 
statements of the Group.

IFRS and IFRIC interpretations being adopted in subsequent 
years
A number of new standards, amendments to standards and 
interpretations are not yet effective for the year ended 28 February 
2021 and have not been applied in preparing these consolidated 
financial statements.

These following new standards, amendments and interpretations are 
either not expected to have a material impact on the consolidated 
financial statements once applied or are still under assessment by 
the Group.

Accounting standard/interpretation (Effective date)
Interest Rate Benchmark Reform – Phase 2 – Amendments to 
IFRS 9, IAS 39, IFRS 7, IFRS 4 and IFRS 16
•  The amendments enable entities to reflect the effects of 

transitioning from benchmark interest rates, such as interbank 
offer rates (IBORs) to alternative benchmark interest rates without 
giving rise to accounting impacts that would not provide useful 
information to users of financial statements. The amendments 
apply to all entities and are not optional. The amendments are 
effective for annual periods beginning on or after 1 January 2021 
with early application permitted. 

The amendments are currently under assessment but are not 
expected to have a material impact on the Group.

Reference to the Conceptual Framework – Amendments to IFRS 
3 (1 January 2022)
•  In May 2020, the IASB issued Amendments to IFRS 3 Business 

Combinations - Reference to the Conceptual Framework. 
The amendments are intended to replace a reference to the 
Framework for the Preparation and Presentation of Financial 
Statements, issued in 1989, with a reference to the Conceptual 
Framework for Financial Reporting issued in March 2018 without 
significantly changing its requirements. The IASB also added 
an exception to the recognition principle of IFRS 3 to avoid the 
issue of potential ‘day 2’ gains or losses arising for liabilities and 
contingent liabilities that would be within the scope of IAS 37 
or IFRIC 21 Levies, if incurred separately. At the same time, the 
IASB decided to clarify existing guidance in IFRS 3 for contingent 
assets that would not be affected by replacing the reference to 
the Framework for the Preparation and Presentation of Financial 
Statements. 

The amendments are effective for annual reporting periods 
beginning on or after 1 January 2022 and apply prospectively.

Property, Plant and Equipment: Proceeds before Intended Use – 
Amendments to IAS 16 (1 January 2022)
•  In May 2020, the IASB issued Property, Plant and Equipment — 

Proceeds before Intended Use, which prohibits entities deducting 
from the cost of an item of property, plant and equipment, any 
proceeds from selling items produced while bringing that asset 
to the location and condition necessary for it to be capable of 
operating in the manner intended by management. Instead, an 
entity recognises the proceeds from selling such items, and the 
costs of producing those items, in profit or loss. 

The amendment is effective for annual reporting periods beginning 
on or after 1 January 2022 and must be applied retrospectively to 
items of property, plant and equipment made available for use on or 
after the beginning of the earliest period presented when the entity 
first applies the amendment. The amendments are not expected to 
have a material impact on the Group. 

Onerous Contracts – Costs of Fulfilling a Contract – Amendments 
to IAS 37 (1 January 2022)
•  In May 2020, the IASB issued amendments to IAS 37 to specify 
which costs an entity needs to include when assessing whether 
a contract is onerous or loss-making. The amendments apply a 
“directly related cost approach”. The costs that relate directly to 
a contract to provide goods or services include both incremental 
costs and an allocation of costs directly related to contract 
activities. General and administrative costs do not relate directly to 
a contract and are excluded unless they are explicitly chargeable 
to the counterparty under the contract. 

The amendments are effective for annual reporting periods 
beginning on or after 1 January 2022. The Group will apply these 
amendments to contracts for which it has not yet fulfilled all its 

C&C Group plc Annual Report 2021 
153

obligations at the beginning of the annual reporting period in which it 
first applies the amendments. 

IFRS 1 First-time Adoption of International Financial Reporting 
Standards – Subsidiary as a first-time adopter (1 January 2022)
•  As part of its 2018-2020 annual improvements to IFRS standards 
process, the IASB issued an amendment to IFRS 1 First-time 
Adoption of International Financial Reporting Standards. The 
amendment permits a subsidiary that elects to apply paragraph 
D16(a) of IFRS 1 to measure cumulative translation differences 
using the amounts reported by the parent, based on the parent’s 
date of transition to IFRS. This amendment is also applied to an 
associate or joint venture that elects to apply paragraph D16(a) of 
IFRS 1. 

The amendment is effective for annual reporting periods beginning 
on or after 1 January 2022 with earlier adoption permitted.

IFRS 9 Financial Instruments – Fees in the ‘10 per cent’ test for 
derecognition of financial liabilities (1 January 2022)
•  As part of its 2018-2020 annual improvements to IFRS standards 
process the IASB issued amendment to IFRS 9. The amendment 
clarifies the fees that an entity includes when assessing whether 
the terms of a new or modified financial liability are substantially 
different from the terms of the original financial liability. These fees 
include only those paid or received between the borrower and the 
lender, including fees paid or received by either the borrower or 
lender on the other’s behalf. An entity applies the amendment to 
financial liabilities that are modified or exchanged on or after the 
beginning of the annual reporting period in which the entity first 
applies the amendment. 

The amendment is effective for annual reporting periods beginning 
on or after 1 January 2022 with earlier adoption permitted. The 
Group will apply the amendments to financial liabilities that are 
modified or exchanged on or after the beginning of the annual 
reporting period in which the entity first applies the amendment. 
The amendments are not expected to have a material impact on the 
Group.

IAS 41 Agriculture – Taxation in fair value measurements 
•  As part of its 2018-2020 annual improvements to IFRS standards 
process the IASB issued amendment to IAS 41 Agriculture. The 
amendment removes the requirement in paragraph 22 of IAS 41 
that entities exclude cash flows for taxation when measuring the 
fair value of assets within the scope of IAS 41. 

Amendments to IAS 1 Presentation of Financial Statements and 
IFRS Practice Statement (“PS”) 2 (1 January 2023)
•  On 12 February 2021, the IASB issued amendments to IAS 1 

and the PS to provide guidance on the application of materiality 
judgements to accounting policy disclosures. The amendments to 
IAS 1 replace the requirement to disclose ‘significant’ accounting 
policies with a requirement to disclose ‘material’ accounting 
policies. Guidance and illustrative examples are added in the PS 
to assist in the application of the materiality concept when making 
judgements about accounting policy disclosures. 

The amendments to IAS 1 will be effective for annual periods 
starting on or after 1 January 2023. Group financial reporting in 
subsequent years will be prepared in accordance with the new 
definition, however this is not expected to result in significant 
changes.

Amendments to IAS 8 Accounting Policies, Changes to 
Accounting Estimates and Errors: Definition of Accounting 
Estimates 
•  On 12 February 2021, the IASB issued amendments to IAS 8 to 
introduce a new definition of accounting estimates. Accounting 
estimates are defined as “monetary amounts in financial 
statements that are subject to measurement uncertainty”. The 
amendments clarify what changes in accounting estimates are 
and how these differ from changes in accounting policies and 
corrections of errors. 

The amendments become effective for annual reporting periods 
beginning on or after 1 January 2023, with earlier application 
permitted. Group financial reporting in subsequent years will be 
prepared in accordance with the new definition, however this is not 
expected to result in significant changes.

Amendments to IAS 1: Classification of Liabilities as Current or 
Non-current (1 January 2023)
•  In January 2020, the IASB issued amendments to paragraphs 69 
to 76 of IAS 1 to specify the requirements for classifying liabilities 
as current or non-current. The amendments clarify: 

 - What is meant by a right to defer settlement
 - That a right to defer must exist at the end of the reporting period 
 - That classification is unaffected by the likelihood that an entity will 

exercise its deferral right 

 - That only if an embedded derivative in a convertible liability is itself 
an equity instrument would the terms of a liability not impact its 
classification. 

An entity applies the amendment prospectively to fair value 
measurements on or after the beginning of the first annual reporting 
period beginning on or after 1 January 2022 with earlier adoption 
permitted. The amendments are not expected to have a material 
impact on the Group.

The amendments are effective for annual reporting periods 
beginning on or after 1 January 2023 and must be applied 
retrospectively. The amendments are currently under assessment 
but are not expected to have a material impact on the Group.

Corporate GovernanceBusiness & StrategyFinancial Statements154

Statement of Accounting Policies
For the year ended 28 February 2021 (continued)

IFRS 17 Insurance Contracts (1 January 2023)
•  In May 2017, the IASB issued IFRS 17. It is expected to be effective 
for reporting periods beginning on or after 1 January 2023, with 
presentation of comparative figures required. 

place over that period and then build more gradually from that 
point. 

•  The reasonable worse case projection contains linked working 

capital assumptions reflecting a more challenged supplier credit 
environment.

The Group will be unaffected by this standard given it does not issue 
insurance contracts.

Significant accounting policies

The significant accounting policies applied by the Group in the 
preparation of these financial statements are as follows:

Basis of preparation

The Group and the individual financial statements of the Company 
are prepared on the going concern and historical cost basis, except 
for, retirement benefits, the revaluation of certain items of property, 
plant & equipment, share-based payments at date of grant and 
derivative financial instruments. The accounting policies have been 
applied consistently by Group entities and for all periods presented. 

The financial statements are presented in Euro millions to one 
decimal place.

(i) Going concern basis
The Directors have adopted the going concern basis in preparing the 
financial statements after assessing the Group’s principal risks 
including the risks arising from COVID-19. In assessing the impact 
of the COVID-19 pandemic, the Directors considered a base case 
scenario, along with a reasonable worse case scenario, both of 
which exclude any upside from the potential rights issue. The 
Directors assessed the Group’s cash flow forecasts for the period 
ending 31 August 2022 (the going concern “assessment period”). 
They also assessed the assumptions relating to the profitability 
and cash generation of the business. The key assumption in the 
assessment is the phased reopening of the on-trade business in the 
Company’s main markets of England, Scotland and Ireland based on 
available Government advice and roadmaps.

The Group’s scenarios are outlined below:
•  The base case projection assumes on-trade recovery in England 
and Scotland continuing from April and May 2021 respectively, 
Ireland’s on-trade recovery commencing from June 2021.

•  The pace of recovery is assumed to be similar across each territory 
once on-trade restrictions are eased, with gradual improvement to 
volumes. 

•  In aggregate on-trade volumes over the assessment period are 
projected to be approximately 79% of FY2020 in the base case 
scenario over the assessment period. 

•  The reasonable worst case projection assumes the same timeline 
for re-opening of on-trade as the base case; however volumes 
are projected to hold flat at modest levels for the remainder of the 
summer as many on-trade restrictions are assumed to remain in 

The going concern base case and reasonable worse case scenarios 
also consider the achievement of cost saving measures, the Group’s 
financing facilities, the use of temporary government supports 
and projected dividend payments. The Group benchmarked the 
impacts of both scenarios against the monthly liquidity and gross 
debt covenant waiver tests through the going concern assessment 
period. The Group has obtained waivers on its original covenant 
requirements up to, but not including, the August 2022 test date 
whether or not the rights issue is successful. The headroom on 
the covenants within the financing facilities have been reviewed in 
detail by management and assessed by the Directors. Refinancing 
activities, including the extension of facilities, and the covenant 
waivers obtained on the Group’s debt, have been reviewed by the 
Directors, in addition to the projected revenue and profitability and 
the related impact on projected cash flows.

Overall conclusion
Having considered these factors, the Directors have concluded 
that monthly liquidity and gross debt covenant waiver tests will 
be satisfied under both the base case and reasonable worse cast 
scenarios (without any benefit of the proposed rights issue) and 
therefore consider it appropriate to adopt the going concern basis 
of accounting with no material uncertainties as to the Group’s ability 
to continue to do so. In making this assessment, the Directors 
considered the continued impact of COVID-19 and in particular 
the assumptions in respect of forecasted level of the on-trade 
business in each of the Group’s main trading locations. While it was 
recognised that COVID-19 continues to have a negative impact on 
the on-trade business, given the actions available to management, 
the Directors do not expect any reasonably anticipated deterioration 
in the forecasted revenues to impact the Group’s ability to continue 
as a going concern.

Basis of consolidation 

The Group’s financial statements consolidate the financial 
statements of the Company and all subsidiary undertakings 
together with the Group’s share of the results of equity accounted 
investments for the year ended 28 February 2021. 

(i) Subsidiaries
Subsidiaries are entities controlled by the Group. The Group controls 
an entity when it is exposed to, or has rights to, variable returns 
from its involvement with the entity and has the ability to affect those 
returns through its power over the entity. The financial statements 
of subsidiaries are included in the consolidated financial statements 
from the date on which control commences until the date on which 
control ceases. 

C&C Group plc Annual Report 2021155

On 30 April 2004, the Group, previously headed by C&C Group 
International Holdings Limited, underwent a reorganisation by virtue 
of which C&C Group International Holdings Limited’s shareholders 
in their entirety exchanged their shares for shares in C&C Group plc, 
a newly formed company, which then became the ultimate parent 
company of the Group. Notwithstanding the change in the legal 
parent of the Group, this transaction has been accounted for as a 
reverse acquisition and the consolidated financial statements are 
prepared on the basis of the new legal parent having been acquired 
by the existing Group except that the capital structure shown is that 
of the legal parent.

Non-controlling interests represents the portion of the equity of a 
subsidiary not attributable either directly or indirectly to the Parent 
Company and are presented separately in the Income Statement 
and within equity in the Balance Sheet distinguished from Parent 
Company shareholders’ equity, when relevant.

Acquisitions of non-controlling interests are accounted for as 
transactions with equity holders in their capacity as equity holders 
and therefore no goodwill is recognised as a result of such 
transactions. On an acquisition by acquisition basis, the Group 
recognises any non-controlling interest in the acquiree either at fair 
value or at the non-controlling interest’s proportionate share of the 
acquiree’s net assets. If the Group loses control over a subsidiary, 
it derecognises the related assets (including Goodwill), liabilities, 
non-controlling interest and other components of equity, while any 
resultant gain or loss is recognised in the Income Statement. Any 
investment retained is recognised at fair value.

(ii) Investments in associates and jointly controlled entities 
(equity accounted investments)
The Group’s interests in equity accounted investments comprise 
interests in associates and joint ventures. Associates are those 
entities in which the Group has significant influence, but not control 
or joint control, over the financial and operating policies. A joint 
venture is a type of joint arrangement whereby the parties that have 
joint control of the arrangement have rights to the net assets of the 
joint venture. Joint control is the contractually agreed sharing of 
control of the arrangement, which exists only when decisions about 
the relevant activities require unanimous consent of the parties 
sharing control. The Group’s investments in its joint ventures are 
accounted for using the equity method from the date joint control is 
deemed to arise until the date on which joint control ceases to exist 
or when the interest becomes classified as an asset held for sale. 
The Income Statement reflects the Group’s share of profit after tax 
of the related joint ventures. Investments in joint ventures are carried 
in the Balance Sheet at cost, adjusted in respect of post-acquisition 
changes in the Group’s share of net assets, less any impairment in 
value. If necessary, impairment losses on the carrying amount of an 
investment are reported within the Group’s share of equity accounted 
investments results in the Income Statement. 

Interests in associates are accounted for using the equity method. 
They are initially recognised at cost, which includes transaction 
costs. Subsequent to initial recognition, the consolidated financial 
statements include the Group’s share of the profit or loss and Other 
Comprehensive Income of associates, until the date on which 
significant influence ceases. Dividends receivable from associates 
reduce the carrying amount of the investment.

(iii) Transactions eliminated on consolidation
All intercompany balances and transactions, including unrealised 
gains arising from inter-group transactions, have been eliminated 
in full. Unrealised losses are eliminated in the same manner as 
unrealised gains except to the extent that they provide evidence of 
impairment. 

Unrealised gains arising from transactions with equity accounted 
investments are eliminated against the investment to the extent of 
the Group’s interest in the investment.

(iv) Company Financial Statements
Investments in subsidiaries are carried at cost less provision for 
impairment. Dividend income is recognised when the right to receive 
payment is established.

Property, plant and equipment (note 11)

Property (comprising freehold land & buildings) is recognised 
at estimated fair value with the changes in the value of the 
property reflected in Other Comprehensive Income in the case 
of a revaluation gain, to the extent it does not reverse previously 
recognised losses, or as an impairment loss in the Income 
Statement to the extent it does not reverse previously recognised 
revaluation gains. The fair value is based on estimated market 
value at the valuation date, being the estimated amount for which a 
property could be exchanged in an arm’s length transaction, to the 
extent that an active market exists. Such valuations are determined 
based on benchmarking against comparable transactions for 
similar properties in similar locations as those of the Group or on 
the use of valuation techniques including the use of market yields 
on comparable properties. If no active market exists or there are no 
other observable comparative transactions, the fair value may be 
determined using a valuation technique known as a Depreciated 
Replacement Cost approach.

Plant & machinery is carried at its revalued amount. In view of the 
specialised nature of the Group’s plant & machinery and the lack 
of comparable market-based evidence of a similar plant sold, upon 
which to base a market approach of fair value, the Group uses a 
Depreciated Replacement Cost approach to determine a fair value 
for such assets. 

Corporate GovernanceBusiness & StrategyFinancial Statements 
156

Statement of Accounting Policies
For the year ended 28 February 2021 (continued)

Depreciated Replacement Cost is assessed, firstly, by the 
identification of the gross replacement cost for each class of plant 
& machinery. A depreciation factor derived from both the physical 
and functional obsolescence of each class of asset, taking into 
account estimated residual values at the end of the life of each class 
of asset, is then applied to the gross replacement cost to determine 
the net replacement cost. An economic obsolescence factor, which 
is derived based on current and anticipated capacity or utilisation 
of each class of plant & machinery as a function of total available 
production capacity, is applied to determine the Depreciated 
Replacement Cost. 

Motor vehicles & other equipment are stated at cost less 
accumulated depreciation and impairment losses.

Cost includes expenditure that is directly attributable to the 
acquisition of the asset. When parts of an item of property, plant 
& equipment have different useful lives, they are accounted for as 
separate items (major components) of property, plant & equipment. 
Subsequent costs are included in an asset’s carrying amount or 
recognised as a separate asset, as appropriate, only when it is 
probable that future economic benefits associated with the item will 
flow to the Group. 

Property, plant & equipment, other than freehold land and assets 
under construction, which are not depreciated, were depreciated 
using the following rates which are calculated to write-off the value 
of the asset, less the estimated salvage value of 5% for other plant & 
machinery and 15% for storage tanks, over its expected useful life: 

Land & Buildings
Land

n/a

Buildings – ROI, US, Portugal

2 - 6% straight-line

Buildings – UK 

2 - 3% straight-line

Plant & Machinery
Storage tanks

Other plant & machinery 

 2 - 7% straight-line

6 - 32% reducing 
balance 

Motor vehicles & other equipment
Motor vehicles 

Other equipment incl returnable 
bottles, cases and kegs

15% straight-line

5 - 25% straight-line

Judgement is involved in the depreciation policy applied to certain 
fixed assets where there is considered to be a salvage value. The 
Group considers that such assets have a salvage value equal to 
5% of cost for other plant & machinery and 15% for storage tanks, 
based on the expected scrap value of the associated assets. 
The salvage value and useful lives of property, plant & equipment 

are reviewed and adjusted if appropriate at each reporting date 
to take account of any changes that could affect prospective 
depreciation charges and asset carrying values. When determining 
useful economic lives, the principal factors the Group takes into 
account are the intensity at which the assets are expected to be 
used, expected requirements for the equipment and technological 
developments.

On disposal of property, plant & equipment, the cost or valuation 
and related accumulated depreciation and impairments are removed 
from the Balance Sheet and the net amount, less any proceeds, is 
taken to the Income Statement and any amounts included within the 
revaluation reserve transferred to the retained income reserve.

The carrying amounts of the Group’s property, plant & equipment 
are reviewed at each balance sheet date to determine whether there 
is any indication of impairment. An impairment loss is recognised 
when the carrying amount of an asset or its cash-generating unit 
exceeds its recoverable amount (being the greater of fair value less 
costs to sell and value in use). Impairment losses are debited directly 
to equity under the heading of revaluation reserve to the extent of 
any credit balance existing in the revaluation reserve account in 
respect of that asset with the remaining balance recognised in the 
Income Statement.

Certain property, plant & equipment is remeasured to fair value at 
regular intervals. In these cases, the revaluation surplus is credited 
directly to Other Comprehensive Income and accumulated in 
equity under the heading of revaluation reserve, unless it reverses 
a revaluation decrease on the same asset previously recognised as 
an expense, where it is first credited to the Income Statement to the 
extent of the previous write down.

Leases (note 11 and note 19)

The Group enters into leases for a range of assets, principally 
relating to freehold land & buildings, plant & machinery and motor 
vehicles & other equipment. These leases have varying terms, 
renewal rights and escalation clauses.

A contract contains a lease if it is enforceable and conveys the 
right to control the use of a specified asset for a period of time in 
exchange for consideration, which is assessed at inception. 

Group as a lessee
(i) Right-of-use assets
The Group recognises a right-of-use asset at the commencement 
date for contracts containing a lease. The commencement date is 
the date at which the asset is made available for use by the Group.

Right-of-use assets are measured at cost, less any accumulated 
depreciation and impairment losses, and adjusted for any 
remeasurement of lease liabilities. The cost of right-of-use assets 

C&C Group plc Annual Report 2021 
 
 
 
157

includes the lease liability adjusted for any payments made at or 
before the commencement date, initial direct costs incurred, lease 
incentives received and an estimate of the cost to dismantle or 
restore the underlying asset or the site on which it is located at the 
end of the lease term. The right-of-use asset is depreciated over 
the lease term or, where a purchase option is reasonably certain to 
be exercised, over the useful economic life of the asset in line with 
depreciation rates for owned property, plant & equipment. The right-
of-use asset is tested periodically for impairment if any impairment 
indicator is considered to exist. 

(ii) Lease liabilities
At the commencement date of the lease, the Group recognises 
lease liabilities measured at the present value of lease payments 
to be made over the lease term. The commencement date is the 
date at which the asset is made available for use by the Group. 
Lease payments include fixed payments less any lease incentives 
receivable, variable payments that are dependent on a rate or 
index known at the commencement date, payments for an optional 
renewal period and purchase and termination option payments, 
if the Group is reasonably certain to exercise those options. 
Management applies judgement in determining whether it is 
reasonably certain that a renewal, termination or purchase option 
will be exercised.

The lease liability is initially measured at the present value of the 
future lease payments, discounted using the incremental borrowing 
rate or the interest rate implicit in the lease, if this is readily 
determinable, over the remaining lease term. Incremental borrowing 
rates are calculated using a portfolio approach, based on the risk 
profile of the entity holding the lease and the term and currency of 
the lease.

low. Lease payments on short-term leases and leases of low-value 
assets are recognised as an expense on a straight-line basis over 
the lease term.

Business combinations (note 10)

Upon making any investment, the Group is required to determine 
whether any control exists and hence whether the business 
acquired is accounted for as a subsidiary. If control is not deemed to 
exist then the investment is accounted for as either a joint venture, 
associate or financial asset depending on the relevant agreement. 
This determination is made based on an assessment of the Group’s 
power to affect the activities of the investment and the extent to 
which it has exposure to variable returns and the ability to affect 
such returns. This assessment is based principally on shareholder 
agreements and representation of the Group on the investment’s 
management committee as well as any relevant other side 
agreements.

Where an investment is made to the extent that the Group is 
deemed to have control over the investee, the investment is 
accounted for as a business combination using the acquisition 
method. In applying the acquisition method, the Group determines 
the cost of acquisition, being the fair value of consideration 
transferred, and also determines the fair value of identifiable assets 
and liabilities acquired.

Where the consideration to be transferred is contingent on future 
events the consideration is initially recorded at fair value with any 
changes recognised in the Income Statement. The only exception 
to this is where the consideration transferred meets the definition 
of an equity instrument, in which case the consideration is not 
remeasured, and the settlement is accounted for within equity. 

After initial recognition, the lease liability is measured at amortised 
cost using the effective interest method. It is remeasured when there 
is a change in future lease payments or when the Group changes its 
assessment of whether it is reasonably certain to exercise an option 
within the contract. A corresponding adjustment is made to the 
carrying amount of the right-of-use asset. 

The Group chooses whether or not to include certain non-lease 
components, such as maintenance costs, in the measurement of 
the right-of-use asset and lease liability on an underlying asset class 
as afforded by the practical expedients in the standard. Where the 
non-lease components are not included, the costs are separated 
from lease payments and are expensed as incurred.

(iii) Short-term leases and leases of low-value assets 
The Group applies the short-term lease recognition exemption to 
its short-term leases (i.e. those leases that have a lease term of 12 
months or less from the commencement date and do not contain 
a purchase option). It also applies the lease of low-value assets 
recognition exemption to leases where the underlying asset value is 

Goodwill is initially measured at cost, being the excess of the 
aggregate of the cost of acquisition, non-controlling interests and 
any previous interest held over the fair value of the net identifiable 
assets acquired and liabilities assumed. If the fair value of the 
net assets acquired is in excess of the aggregate consideration 
transferred, the Group reassesses whether it has correctly identified 
all of the assets acquired and all of the liabilities assumed and 
reviews the procedures used to measure the amounts to be 
recognised at the acquisition date. If the reassessment still results in 
an excess of the fair value of net assets acquired over the aggregate 
consideration transferred, then the gain is recognised in the Income 
Statement immediately. 

Goodwill (note 12)

As at the date of acquisition any goodwill acquired is allocated 
to each cash-generating unit (CGU) (which may comprise more 
than one cash-generating unit) expected to benefit from the 
combination’s synergies. Impairment is determined by assessing the 
recoverable amount of the CGU to which the goodwill relates. These 

Corporate GovernanceBusiness & StrategyFinancial Statements158

Statement of Accounting Policies
For the year ended 28 February 2021 (continued)

CGU’s represent the lowest level within the Group at which goodwill 
is monitored for internal management purposes. 

Where goodwill forms part of a CGU and part of the operation within 
that unit is disposed of, the goodwill associated with the operation 
disposed of is included in the carrying amount of the operation when 
determining the gain or loss on disposal of the operation. Goodwill 
disposed of in this circumstance is measured on the basis of the 
relative values of the operation disposed of and the proportion of the 
business segment retained. 

The useful lives of the Group’s intangible assets are as follows:

Trade relationship re Tennent’s acquisition 

Trade relationship re Wallaces acquisition

Trade relationship re Gleeson acquisition

Trade relationship re Matthew Clark and 
Bibendum acquisition

20 years

10 years

15 years

15 years

Software and licence costs

5 - 8 years

Goodwill relating to associates and joint ventures is included in the 
carrying amount of the investment and is neither amortised nor 
individually tested for impairment. Where indicators of impairment 
of an investment arise in accordance with the requirements of IAS 
36, the carrying amount is tested for impairment by comparing its 
recoverable amount with its carrying amount.

Intangible assets (other than goodwill) (note 12)

Impairment of non-financial assets

Further disclosures relating to impairment of non-financial assets are 
also provided in the following notes: 
•  Goodwill and intangible assets with indefinite lives: Note 12
•  Intangible assets: Note 12
•  Property, plant and equipment: Note 11
•  Investments in associates and joint ventures: Note 13

An intangible asset, which is a non-monetary asset without a 
physical substance, is capitalised separately from goodwill as part 
of a business combination at cost (fair value at date of acquisition) 
to the extent that it is probable that the expected future economic 
benefits attributable to the asset will flow to the Group and that its 
fair value can be reliably measured. Acquired brands and other 
intangible assets are deemed to be identifiable and recognised 
when they are controlled through contractual or other legal rights, or 
are separable from the rest of the business, regardless of whether 
those rights are transferable or separable from the Group or from 
other rights and obligations.

The Group assesses, at each reporting date, whether there is an 
indication that an asset may be impaired. If any indication exists, or 
when annual impairment testing for an asset is required, the Group 
estimates the asset’s recoverable amount. An asset’s recoverable 
amount is the higher of an asset’s or CGU’s fair value less costs of 
disposal and its value in use. The recoverable amount is determined 
for an individual asset, unless the asset does not generate cash 
inflows that are largely independent of those from other assets or 
groups of assets. When the carrying amount of an asset or CGU 
exceeds its recoverable amount, the asset is considered impaired 
and is written down to its recoverable amount.

Subsequent to initial recognition, intangible assets are carried at 
cost less any accumulated amortisation and any accumulated 
impairment losses. The carrying values of intangible assets 
considered to have an indefinite useful economic life are 
reviewed for indicators of impairment regularly and are subject to 
impairment testing on an annual basis unless events or changes 
in circumstances indicate that the carrying values may not be 
recoverable and impairment testing is required earlier.

Software costs incurred with respect to new systems and costs 
incurred in acquiring software and licences that will contribute to 
future period financial benefits through revenue generation and/or 
cost reduction are capitalised. Costs capitalised include external 
direct costs of materials and service and direct payroll and payroll 
related costs of employees’ time spent on the development side of 
the project. 

In assessing value in use, the estimated future cash flows are 
discounted to their present value using a pre-tax discount rate that 
reflects current market assessments of the time value of money and 
the risks specific to the asset. In determining fair value less costs of 
disposal, recent market transactions are taken into account. If no 
such transactions can be identified, an appropriate valuation model 
is used. These calculations are corroborated by valuation multiples, 
quoted share prices for publicly traded companies or other available 
fair value indicators. 

Impairment losses of continuing operations are recognised in 
the Income Statement in expense categories consistent with the 
function of the impaired asset, except for properties previously 
revalued with the revaluation taken to Other Comprehensive 
Income. For such properties, the impairment is recognised in 
Other Comprehensive Income up to the amount of any previous 
revaluation. 

The amortisation charge on intangible assets considered to have 
finite lives is calculated to write-off the book value of the asset over 
its useful life on a straight-line basis on the assumption of zero 
residual value. 

For assets excluding goodwill, an assessment is made at each 
reporting date to determine whether there is an indication that 
previously recognised impairment losses no longer exist or have 

C&C Group plc Annual Report 2021 
159

decreased. If such indication exists, the Group estimates the asset’s 
or CGU’s recoverable amount. A previously recognised impairment 
loss is reversed only if there has been a change in the assumptions 
used to determine the asset’s recoverable amount since the last 
impairment loss was recognised. The reversal is limited so that 
the carrying amount of the asset does not exceed its recoverable 
amount, nor exceed the carrying amount that would have been 
determined, net of depreciation, had no impairment loss been 
recognised for the asset in prior years. Such reversal is recognised 
in the Income Statement unless the asset is carried at a revalued 
amount, in which case, the reversal is treated as a revaluation 
increase. 

Goodwill is subject to impairment testing on an annual basis and at 
any time during the year if an indicator of impairment is considered 
to exist. In the year in which a business combination is effected 
and where some or all of the goodwill allocated to a particular 
cash-generating unit arose in respect of that combination, the 
cash-generating unit is tested for impairment prior to the end of 
the relevant annual period. Where the carrying value exceeds the 
estimated recoverable amount (being the greater of the fair value 
less costs of disposal and value-in-use), an impairment loss is 
recognised by writing down goodwill to its recoverable amount. 
In assessing value in use, the estimated future cash flows are 
discounted to their present value using a pre-tax discount rate that 
reflects current market assessments of the time value of money and 
the risks specific to the asset. The recoverable amount of goodwill 
is determined by reference to the cash-generating unit to which the 
goodwill has been allocated. Impairment losses arising in respect of 
goodwill are not reversed once recognised. 

Intangible assets with indefinite useful economic lives are 
reviewed for indicators of impairment regularly and are subject to 
impairment testing on an annual basis unless events or changes 
in circumstances indicate that the carrying values may not be 
recoverable and impairment testing is required earlier.

Retirement benefit obligations (note 23)

The Group operates a number of defined contribution and defined 
benefit pension schemes. 

on market expectations at the reporting date. The discount rates 
employed in determining the present value of the schemes’ liabilities 
are determined by reference to market yields, at the reporting date, 
on high-quality corporate bonds of a currency and term consistent 
with the currency and term of the associated post-employment 
benefit obligations. The fair value of scheme assets is based on 
market price information, measured at bid value for publicly quoted 
securities. 

The resultant defined benefit pension net surplus or deficit is shown 
within either non-current assets or non-current liabilities on the face 
of the Balance Sheet and comprises the total for each plan of the 
present value of the defined benefit obligation less the fair value of 
plan assets out of which the obligations are to be settled directly. 
The assumptions (disclosed in note 23) underlying these valuations 
are updated at each reporting period date based on current 
economic conditions and expectations (discount rates, salary 
inflation and mortality rates) and reflect any changes to the terms 
and conditions of the post retirement pension plans. The deferred 
tax liabilities and assets arising on pension scheme surpluses 
and deficits are disclosed separately within deferred tax assets or 
liabilities, as appropriate. 

When the benefits of a defined benefit scheme are improved, 
the portion of the increased benefit relating to the past service of 
employees is recognised as an expense immediately in the Income 
Statement. 

The expected increase in the present value of scheme liabilities 
arising from employee service in the current period is recognised 
in arriving at operating profit or loss together with the net 
interest expense/(income) on the net defined benefit liability/
(asset). Differences between the actual return on plan assets and 
the interest income, experience gains and losses on scheme 
liabilities, together with the effect of changes in the current or 
prior assumptions underlying the liabilities are recognised in Other 
Comprehensive Income. The amounts recognised in the Income 
Statement and Statement of Other Comprehensive Income and the 
valuation of the defined benefit pension net surplus or deficit are 
sensitive to the assumptions used.

Obligations to the defined contribution pension schemes are 
recognised as an expense in the Income Statement as the related 
employee service is received. Under these schemes, the Group has 
no obligation, either legal or constructive, to pay further contributions 
in the event that the fund does not hold sufficient assets to meet its 
benefit commitments.

The liabilities and costs associated with the Group’s defined benefit 
pension schemes, all of which are funded and administered under 
trusts which are separate from the Group, are assessed on the 
basis of the projected unit credit method by professionally qualified 
actuaries and are arrived at using actuarial assumptions based 

Company
The Company has no direct employees and is not the sponsoring 
employer for any of the Group’s defined benefit pension schemes. 

Income tax (note 7 and note 22)

Current income tax
Current tax expense represents the expected tax amount to be 
paid in respect of taxable income for the current year and is based 
on reported profit and the expected statutory tax rates, reliefs, 
and allowances applicable in the jurisdictions in which the Group 
operates. Current tax for the current and prior years, to the extent 
that it is unpaid, is recognised as a liability in the Balance Sheet. 

Corporate GovernanceBusiness & StrategyFinancial Statements160

Statement of Accounting Policies
For the year ended 28 February 2021 (continued)

Deferred tax
Deferred tax is provided on the basis of the Balance Sheet 
liability method on all temporary differences at the reporting date. 
Temporary differences are defined as the difference between the 
tax bases of assets and liabilities and their carrying amounts in 
the financial statements. Deferred tax assets and liabilities are not 
subject to discounting and are measured at the tax rates that are 
expected to apply in the period in which the asset is recovered or 
the liability is settled based on tax rates and tax laws that have been 
enacted or substantively enacted at the balance sheet date.

Deferred tax assets and liabilities are recognised for all temporary 
differences except where they arise from:
•  The initial recognition of goodwill or an asset or a liability in a 

transaction that is not a business combination and affects neither 
the accounting profit or loss nor the taxable profit or loss at the 
time of the transaction, or, 

•  Taxable temporary differences associated with investments in 
subsidiaries where the timing of the reversal of the temporary 
difference is subject to the Group’s control and it is probable that 
a reversal will not be recognised in the foreseeable future.

Deferred tax assets in respect of deductible temporary differences 
are recognised only to the extent that it is probable that taxable 
profits or taxable temporary differences will be available against 
which to offset these items. The recognition or non-recognition of 
deferred tax assets as appropriate also requires judgement as it 
involves an assessment of the future recoverability of those assets. 
The recognition of deferred tax assets is based on management’s 
judgement and estimate of the most probable amount of future 
taxable profits and taking into consideration applicable tax 
legislation in the relevant jurisdiction. The carrying amounts of 
deferred tax assets are subject to review at each reporting date and 
are reduced to the extent that future taxable profits are considered 
to be insufficient to allow all or part of the deferred tax asset to be 
utilised.

The Group offsets deferred tax assets and deferred tax liabilities only 
if it has a legally enforceable right to set off current tax assets and 
current tax liabilities and the deferred tax assets and deferred tax 
liabilities relate to income taxes levied by the same taxation authority 
on either the same taxable entity or different taxable entities which 
intend either to settle current tax liabilities and assets on a net basis, 
or to realise the assets and settle the liabilities simultaneously, in 
each future period in which significant amounts of deferred tax 
liabilities or assets are expected to be settled or recovered.

Deferred tax and current tax are recognised as a component of the 
tax expense in the Income Statement except to the extent that they 
relate to items recognised directly in Other Comprehensive Income 
or equity (for example, certain derivative financial instruments 
and actuarial gains and losses on defined benefit pension 
schemes), in which case the related tax is also recognised in Other 
Comprehensive Income or equity.

Company financial assets

The change in legal parent of the Group on 30 April 2004, as 
disclosed in detail in that year’s annual report, was accounted for as 
a reverse acquisition. This transaction gave rise to a financial asset in 
the Company’s accounts, which relates to the fair value at that date 
of its investment in subsidiaries. Financial assets are reviewed for 
impairment if there are any indications that the carrying value may 
not be recoverable. 

Share options granted to employees of subsidiary companies are 
accounted for as an increase in the carrying value of the investment 
in subsidiaries and the share-based payment reserve.

Revenue recognition

IFRS 15 Revenue from Contracts with Customers (IFRS 15) 
establishes a five-step model to account for revenue arising from 
contracts with customers. Under IFRS 15, revenue comprises an 
amount that reflects the consideration to which an entity expects 
to be entitled to in exchange for transferring goods or services to 
a customer, these are exclusive of value added tax, after allowing 
for discounts, rebates, allowances for customer loyalty and other 
pricing related allowances and incentives. Provision is made for 
returns where appropriate. The Group recognises revenue in the 
amount of the price expected to be received for goods and services 
supplied at a point in time or over time, as contractual performance 
obligations are fulfilled, and control of goods and services passes 
to the customer. Where revenue is earned over time as contractual 
performance obligations are satisfied, the percentage-of-completion 
method remains the primary method by which revenue recognition 
is measured.

The Group manufactures and distributes branded cider, beer, wine, 
spirits and soft drinks in which revenue is recognised at a point in 
time when control is deemed to pass to the customer upon leaving 
the Group’s premises or upon delivery to a customer depending on 
the terms of sale. Contracts do not contain multiple performance 
obligations (as defined by IFRS 15).

Across the Group, goods are often sold with discounts or rebates 
based on cumulative sales over a period. The variable consideration 
is only recognised when it is highly probable that it will not be 
subsequently reversed and is recognised using the most likely 
amount or expected value methods, depending on the individual 
contract terms. In the application of appropriate revenue recognition, 
judgement is exercised by management in the determination of the 
likelihood and quantum of such items based on experience and 
historical trading patterns. 

The Group is deemed to be a principal to an arrangement when 
it controls a promised good or service before transferring them to 
a customer; and accordingly recognises the revenue on a gross 
basis. The Group is determined to be an agent to a transaction, in 

C&C Group plc Annual Report 2021161

circumstances where the Group arranges for the provision of goods 
or services by another third party, based on the principal of control; 
the net amount retained after the deduction of any costs to the 
principal is recognised as revenue. 

unwinding the discount on provisions and leases. All borrowing 
costs are recognised in the Income Statement using the effective 
interest method.

Excise duty

Excise duty is levied at the point of production in the case of the 
Group’s manufactured products and at the point of importation in 
the case of imported products in the relevant jurisdictions in which 
the Group operates. As the Group’s manufacturing and warehousing 
facilities are revenue approved and registered excise facilities, the 
excise duty liability generally crystallises on transfer of product from 
duty in suspense to duty paid status which normally coincides with 
the point of sale. The duty number disclosed represents the cash 
cost of duty paid on the Group’s products. Where goods are bought 
duty paid, and subsequently sold, the duty element is not included 
in the duty line within Net revenue but is included within the cost of 
goods sold.

Net revenue

Net revenue is defined by the Group as revenue less excise duty 
paid by the Group. 

Exceptional items

The Group has adopted an accounting policy and Income 
Statement format that seeks to highlight significant items of income 
and expense within the Group results for the year. The Directors 
believe that this presentation provides a more useful analysis. 
Such items may include significant restructuring and integration 
costs, profits or losses on disposal or termination of operations 
or significant contracts, litigation costs and settlements, profit or 
loss on disposal of investments, significant impairment of assets, 
acquisition related costs and unforeseen gains/losses arising on 
derivative financial instruments. In the current and prior financial 
year, the Group has accounted for the impact of the COVID-19 
pandemic as an exceptional item. The Directors use judgement in 
assessing the particular items, which by virtue of their scale and 
nature, are disclosed in the Income Statement and related notes as 
exceptional items.

Finance income and expenses

Finance income comprises interest income on funds invested and 
any gains on hedging instruments that are recognised in the Income 
Statement. Interest income is recognised as it accrues in the Income 
Statement, using the effective interest method.

Research and development

Expenditure on research that is not related to specific product 
development is recognised in the Income Statement as incurred.

Expenditure on the development of new or substantially improved 
products or processes is capitalised if the product or process is 
technically feasible and commercially viable.

Government grants

Grants are recognised at their fair value when there is a reasonable 
assurance that the grant will be received, and all attaching 
conditions have been complied with.

Capital grants received and receivable by the Group are credited to 
government grants and are amortised to the Income Statement on 
a straight-line basis over the expected useful lives of the assets to 
which they relate.

Revenue grants are recognised as income over the periods 
necessary to match the grant on a systematic basis to the costs that 
it is intended to compensate.

Assets held for sale

Non-current assets, or disposal groups comprising of assets and 
liabilities, are classified as held-for-sale if it is highly probable that 
they will be recovered primarily through sale rather than through 
continuing use. Such assets, or disposal groups, are generally 
measured at the lower of their carrying amount and fair value less 
costs to sell. Any impairment loss on a disposal group is allocated 
first to goodwill, and then to the remaining assets and liabilities 
on a pro rata basis, except that no loss is allocated to inventories, 
financial assets, deferred tax assets or employee benefit assets, 
which continue to be measured in accordance with the Group’s 
other accounting policies as applicable. 

Impairment losses on initial classification as held-for-sale and 
subsequent gains and losses on remeasurement are recognised in 
the Income Statement. Once classified as held-for-sale, intangible 
assets and property, plant and equipment are no longer amortised 
or depreciated, and any equity accounted investee is no longer 
equity accounted.

Finance expenses comprise interest expense on borrowings, 
interest expense on sale of trade receivables, bank guarantee 
fees, amortisation of borrowing issue costs, losses on hedging 
instruments that are recognised in the Income Statement, ineffective 
portion of changes in the fair value of cash flow hedges and 

Discontinued operations

A discontinued operation is a component of the Group’s business, 
the operations and cash flows of which can be clearly distinguished 
from the rest of the Group and which; represents a separate major 
line of business or geographic area of operations; is part of a single 

Corporate GovernanceBusiness & StrategyFinancial Statements 
162

Statement of Accounting Policies
For the year ended 28 February 2021 (continued)

co-ordinated plan to dispose of a separate major line of business 
or geographic area of operations; or is a subsidiary acquired 
exclusively with a view to resale. 

Classification as a discontinued operation occurs at the earlier of 
disposal or when the operation meets the criteria to be classified 
as held-for-sale. When an operation is classified as a discontinued 
operation, the comparative Income Statement and Other 
Comprehensive Income is represented as if the operation had been 
discontinued from the start of the comparative year. 

Segmental reporting

Operating segments are reported in a manner consistent with the 
internal organisational and management structure of the Group and 
the internal financial information provided to the Chief Operating 
Decision-Maker, the executive Directors, who are responsible for 
the allocation of resources and the monitoring and assessment of 
performance of each of the operating segments. The Group has four 
reportable operating segments consistent with the prior year. 

The analysis by segment includes both items directly attributable to 
a segment and those, including central overheads that are allocated 
on a reasonable basis to those segments in internal financial 
reporting packages.

Foreign currency translation 

Items included in the financial statements of each of the Group’s 
entities are measured using the currency of the primary economic 
environment in which the entity operates (“the functional currency”). 
The consolidated financial statements are presented in Euro, which 
is the presentation currency of the Group and both the presentation 
and functional currency of the Company.

Transactions in foreign currencies are translated into the functional 
currency of each entity at the foreign exchange rate ruling at the 
date of the transaction. Non-monetary assets carried at historic 
cost are not subsequently retranslated. Monetary assets and 
liabilities denominated in foreign currencies at the reporting date 
are translated into functional currencies at the foreign exchange 
rate ruling at that date. Foreign exchange movements arising 
on translation are recognised in the Income Statement with the 
exception of all monetary items designated as a hedge of a net 
investment in a foreign operation, which are recognised in the 
consolidated financial statements in Other Comprehensive Income 
until the disposal of the net investment, at which time they are 
recognised in the Income Statement for the year.

The assets and liabilities of foreign operations, including goodwill 
and fair value adjustments arising on consolidation, are translated 
to Euro at the foreign exchange rates ruling at the reporting date. 
The revenues and expenses of foreign operations are translated to 
Euro at the average exchange rate for the financial period where 

that represents a reasonable approximation of actual rates. Foreign 
exchange movements arising on translation of the net investment 
in a foreign operation, including those arising on long-term intra-
group loans for which settlement is neither planned nor likely 
to happen in the foreseeable future and as a consequence are 
deemed quasi equity in nature, are recognised directly in Other 
Comprehensive Income in the consolidated financial statements in 
the foreign currency translation reserve. The portion of exchange 
gains or losses on foreign currency borrowings or derivatives used 
to provide a hedge against a net investment in a foreign operation 
that is designated as a hedge of those investments, is recognised 
directly in Other Comprehensive Income to the extent that they are 
determined to be effective. The ineffective portion is recognised 
immediately in the Income Statement for the year.

Any movements that have arisen since 1 March 2004, the date of 
transition to IFRS, are recognised in the currency translation reserve 
and are recycled through the Income Statement on disposal of the 
related business. Translation differences that arose before the date 
of transition to IFRS as adopted by the EU in respect of all non-Euro 
denominated operations are not presented separately.

Inventories 

Inventories are stated at the lower of cost and net realisable value. 
Cost includes all expenditure incurred in acquiring the inventories 
and bringing them to their present location and condition and is 
based on the first-in first-out principle.

In the case of finished goods and work in progress, cost includes 
direct production costs and the appropriate share of production 
overheads plus excise duties, where appropriate. Net realisable 
value is the estimated selling price in the ordinary course of 
business, less estimated costs necessary to complete the sale.

Provision is made for slow-moving or obsolete stock where 
appropriate.

Provisions 

A provision is recognised in the Balance Sheet when the Group 
has a present legal or constructive obligation as a result of a past 
event, and it is probable that an outflow of economic benefits will 
be required to settle the obligation. Provisions are measured at the 
Directors’ best estimate of the expenditure required to settle the 
obligation at the balance sheet date and are discounted to present 
value at an appropriate rate if the effect of the time value of money is 
deemed material. The carrying amount of the provision increases in 
each period to reflect the passage of time and the unwinding of the 
discount. The increase in the provision due to the passage of time is 
recognised in the Income Statement within finance expense.

A contingent liability is not recognised but is disclosed where the 
existence of the obligation will only be confirmed by future events or 

C&C Group plc Annual Report 2021163

where it is not probable that an outflow of resources will be required 
to settle the obligation or where the amount of the obligation cannot 
be measured with reasonable reliability. Contingent assets are not 
recognised but are disclosed where an inflow of economic benefits 
is probable. Provisions are not recognised for future operating 
losses; however, provisions are recognised for onerous contracts 
where the unavoidable cost exceeds the expected benefit.

The proceeds received by the Company net of any directly 
attributable transaction costs on the vesting of share entitlements 
met by the issue of new shares are credited to share capital and 
share premium when the share entitlements are exercised. Amounts 
included in the share-based payments reserve are transferred to 
retained income when vested options are exercised, forfeited post-
vesting or lapse.

Due to the inherent uncertainty with respect to such matters, the 
value of each provision is based on the best information available 
at the time, including advice obtained from third party experts, and 
is reviewed by the Directors on a periodic basis with the potential 
financial exposure reassessed. Revisions to the valuation of a 
provision are recognised in the period in which such a determination 
is made, and such revisions could have a material impact on the 
financial performance of the Group.

Share-based payments

The Group operates a number of Share Option Schemes, 
Performance Share Plans and cash settled award schemes, listed 
below:
•  Executive Share Option Scheme (the ‘ESOS’), 
•  Long-Term Incentive Plan (the ‘LTIP’),
•  Recruitment and Retention Plan, 
•  Deferred Bonus Plan (‘DBP’)
•  Partnership and Matching Share Schemes.

Equity settled share-based payment transactions
Group share schemes allow certain employees to acquire shares 
in the Company. The fair value of share entitlements granted is 
recognised as an employee expense in the Income Statement 
with a corresponding increase in equity, while the cost of acquiring 
shares on the open market to satisfy the Group’s obligations under 
the Partnership and Matching Share Schemes is recognised in the 
Income Statement as incurred.

All awards are subject to non-market vesting conditions only, the 
details of which are set out in note 4.

The expense for the share entitlements shown in the Income 
Statement is based on the fair value of the total number of 
entitlements expected to vest and is allocated to accounting periods 
on a straight-line basis over the vesting period. The cumulative 
charge to the Income Statement at each reporting date reflects 
the extent to which the vesting period has expired and the Group’s 
best estimate of the number of equity instruments that will ultimately 
vest. It is reversed only where entitlements do not vest because all 
non-market performance conditions have not been met or where 
an employee in receipt of share entitlements leaves the Group 
before the end of the vesting period and forfeits those options in 
consequence.

The dilutive effect of outstanding options, to the extent that they 
are to be settled by the issue of new shares and to the extent that 
the vesting conditions would have been satisfied if the end of the 
reporting period was the end of the contingency period, is reflected 
as additional share dilution in the determination of diluted earnings 
per share.

Financial instruments 

Trade & other receivables 
Trade receivables are initially recognised at fair value (which usually 
equals the original invoice value) and are subsequently measured 
at amortised cost less loss allowance or impairment losses. The 
Group applies the simplified approach permitted by IFRS 9 Financial 
Instruments to measure expected credit losses for trade receivables, 
which requires expected lifetime losses to be recognised from 
initial recognition of the receivables. The carrying amount of these 
receivables approximates their fair value as these are short-term in 
nature; hence, the maximum exposure to credit risk at the reporting 
date is the carrying value of each class of receivable.

Trade receivables are derecognised when the rights to receive cash 
flows from the asset have expired or the Group has transferred 
its rights to receive cash flows from the asset or has assumed an 
obligation to pay the received cash flows in full without material 
delay to a third party under a ‘pass-through’ arrangement; and 
either (a) the Group has transferred substantially all the risks and 
rewards of the asset, or (b) the Group has neither transferred nor 
retained substantially all the risks and rewards of the asset, but has 
transferred control of the asset. 

Cash 
Cash in the Balance Sheet comprises of cash at bank and in hand 
and short-term deposits with an original maturity of three months or 
less. Bank overdrafts that are repayable on demand and form part 
of the Group’s cash management are included as a component of 
cash for the purpose of the statement of cash flows. 

Advances to customers
Advances to customers, which can be categorised as either an 
advance of discount or a repayment/annuity loan conditional on the 
achievement of contractual sales targets, are initially recognised at 
fair value, amortised to the Income Statement (and classified within 
sales discounts as a reduction in revenue) over the relevant period 
to which the customer commitment is made, and subsequently 
carried at amortised cost less an impairment allowance. Where 

Corporate GovernanceBusiness & StrategyFinancial Statements 
164

Statement of Accounting Policies
For the year ended 28 February 2021 (continued)

there is a volume target the amortisation of the advance is included 
in sales discounts as a reduction to revenue. Regarding advances 
to customers, the Group applies the general approach to measure 
expected credit losses which requires a loss provision to be 
recognised based on twelve month or lifetime expected credit 
losses, provided a significant increase in credit risk has occurred 
since initial recognition.

Trade & other payables
Trade & other payables are recognised initially at fair value and 
subsequently measured at amortised cost using the effective 
interest rate method.

Interest-bearing loans & borrowings 
Interest-bearing loans & borrowings are recognised initially at fair 
value less attributable transaction costs and are subsequently 
measured at amortised cost with any difference between the 
amount originally recognised and redemption value being 
recognised in the Income Statement over the period of the 
borrowings on an effective interest rate basis. Where the early 
refinancing of a loan results in a significant change in the present 
value of the expected cash flows, the original loan is derecognised 
and the replacement loan is recognised at fair value. The difference 
between the original loan and the fair value of the replacement loan 
is recognised in finance costs in the year. 

Derivative financial instruments
Derivatives are initially recognised at fair value on the date that 
a derivative contract is entered into, and they are subsequently 
remeasured to their fair value at the end of each reporting period. 
The accounting for subsequent changes in fair value depends on 
whether the derivative is designated as a hedging instrument and, 
if so, the nature of the item being hedged. The Group designates 
certain derivatives as hedges of a particular risk associated with the 
cash flows of recognised assets and liabilities and highly probable 
forecast transactions (cash flow hedges). The gains or losses 
related to derivatives not used as effective hedging instruments are 
recognised in the Income Statement.

At inception of the hedge relationship, the Group documents the 
economic relationship between hedging instruments and hedged 
items, including whether changes in the cash flows of the hedging 
instruments are expected to offset changes in the cash flows 
of hedged items. The Group documents its risk management 
objective and strategy for undertaking its hedge transactions. The 
fair values of derivative financial instruments designated in hedge 
relationships are disclosed in note 24. Movements in the hedging 
reserve in shareholders’ equity are shown in note 24. The full fair 
value of a hedging derivative is classified as a non-current asset 
or liability when the remaining maturity of the hedged item is more 
than 12 months; it is classified as a current asset or liability when 
the remaining maturity of the hedged item is less than 12 months. 
The Group only trades derivatives for hedging activities. The Group 

documents its assessment, both at hedge inception and on an 
ongoing basis, of whether the derivatives that are used in hedging 
transactions are highly effective in offsetting changes in fair values or 
cash flows of hedged items.

Cash flow hedges that qualify for hedge accounting
The effective portion of changes in the fair value of derivatives that 
are designated and qualify as cash flow hedges is recognised in 
the cash flow hedge reserve within equity. The gain or loss relating 
to the ineffective portion is recognised immediately in the Income 
Statement as finance expenses.

The Group uses forward contracts to hedge forecast transactions, 
the Group generally designates the full change in fair value of the 
forward contract, i.e. the forward rate including forward points, as 
the hedging instrument. Gains or losses relating to the effective 
portion of the change in fair value of the entire forward contract are 
recognised in the cash flow hedge reserve within equity.

Amounts accumulated in equity are reclassified in the periods 
when the hedged item affects profit or loss. Where the hedged item 
subsequently results in the recognition of a non-financial asset (such 
as inventory), the deferred hedging gains and losses are included 
within the initial cost of the asset. The deferred amounts are 
ultimately recognised in profit or loss, since the hedged item affects 
profit or loss (for example, through operating costs).

When a hedging instrument expires, or is sold or terminated, or 
when a hedge no longer meets the criteria for hedge accounting, 
any cumulative deferred gain or loss in equity at that time remains 
in equity until the forecast transaction is no longer expected to 
occur, the cumulative gain or loss that were reported in equity are 
immediately reclassified to profit or loss.

Cash flow hedge reserve
The cash flow hedge reserve is used to recognise the effective 
portion of gains or losses on derivatives that are designated and 
qualify as cash flow hedges, as described in note 24. Amounts are 
subsequently either transferred to the initial cost of inventory or 
reclassified to profit or loss as appropriate.

Net investment hedging
Any gain or loss on the effective portion of a hedge of a net 
investment in a foreign operation using a foreign currency 
denominated monetary liability is recognised in Other 
Comprehensive Income while the gain or loss on the ineffective 
portion is recognised immediately in the Income Statement. 
Cumulative gains and losses remain in Other Comprehensive 
Income until disposal of the net investment in the foreign operation 
at which point the related differences are transferred to the Income 
Statement as part of the overall gain or loss on disposal.

C&C Group plc Annual Report 2021165

Share capital/premium

Ordinary shares are classified as equity instruments. Incremental 
costs directly attributable to the issuance of new shares are shown 
in equity as a deduction from the gross proceeds.

Treasury shares
Equity share capital issued under its Joint Share Ownership Plan, 
which is held in trust by an Employee Trust is classified as treasury 
shares on consolidation until such time as the Interests lapse and 
the shares are cancelled or disposed of by the Trust.

Own shares acquired under share buyback programme
The cost of ordinary shares purchased by a subsidiary of the Group 
on the open market is recorded as a deduction from equity on the 
face of the Group Balance Sheet. When these shares are cancelled, 
an amount equal to the nominal value of any shares cancelled is 
included within other undenominated capital fund and the cost is 
deducted from retained earnings.

Dividends 
Final dividends on ordinary shares are recognised as a liability in 
the financial statements only after they have been approved at an 
Annual General Meeting of the Company. Interim dividends on 
ordinary shares are recognised when they are paid.

Significant Judgements and Estimates

The preparation of the consolidated financial statements in 
conformity with IFRS as adopted by the EU requires management 
to make certain estimates, assumptions and judgements that affect 
the application of accounting policies and the reported amounts of 
assets, liabilities, income and expenses. The significant judgements, 
estimates and assumptions used by management may differ from 
the actual outcome of the transaction and consequently the realised 
value of the associated assets and liabilities may vary. The significant 
judgements and estimates which have been applied, and which are 
expected to have a material impact, are as follows:

Significant judgements
Income Taxes
The Group is subject to income tax in a number of jurisdictions, 
and judgement is required in determining the worldwide provision 
for taxes. There are many transactions and calculations during 
the ordinary course of business, for which the ultimate tax 
determination is uncertain and the complexity of the tax treatment 
may be such that the final tax charge may not be determined until 
a formal resolution has been reached with the relevant tax authority 
which may take extended time periods to conclude. The ultimate 
tax charge may, therefore, be different from that which initially is 
reflected in the Group’s consolidated tax charge and provision and 
any such differences could have a material impact on the Group’s 
income tax charge and consequently financial performance. 
The determination of the provision for income tax is based on 

management’s understanding of the relevant tax law and judgement 
as to the appropriate tax charge, and management believe that 
all assumptions and estimates used are reasonable and reflective 
of the tax legislation in jurisdictions in which the Group operates. 
Where the final tax charge is different from the amounts that were 
initially recorded, such differences are recognised in the income tax 
provision in the period in which such determination is made.

Deferred tax assets in respect of deductible temporary differences 
are recognised only to the extent that it is probable that taxable 
profits or taxable temporary differences will be available against 
which to offset these items. The recognition or non-recognition of 
deferred tax assets as appropriate also requires judgement as it 
involves an assessment of the future recoverability of those assets. 
The recognition of deferred tax assets is based on management’s 
judgement and estimate of the most probable amount of future 
taxable profits and taking into consideration applicable tax 
legislation in the relevant jurisdiction. 

Valuation of property, plant and equipment
The Group values its freehold land & buildings and plant & 
machinery at market value/Depreciated Replacement Cost 
and consequently, carries out an annual valuation. The Group 
engages external valuers to value the Group’s property, plant & 
machinery at a minimum every three years or as at the date of 
acquisition for assets acquired as part of a business combination. 
An external valuation was conducted at 28 February 2021 by 
PricewaterhouseCoopers LLP to value the freehold land & buildings 
and plant & machinery at the Group’s Clonmel (Tipperary), Wellpark 
(Glasgow) and Portugal sites. 

The key assumptions used to determine the fair value of the freehold 
land & buildings and plant & machinery and sensitivity analyses are 
provided in note 11.

Equity accounted investment impairment
The Group accounts for investments in associates and joint ventures 
using the equity method from the date joint control is deemed 
to arise until the date on which joint control ceases to exist or 
when the interest becomes classified as an asset held for sale. 
They are initially recognised at cost, which includes transaction 
costs. Subsequent to initial recognition, the consolidated financial 
statements include the Group’s share of the profit or loss and Other 
Comprehensive Income of associates adjusted in respect of post-
acquisition changes in the Group’s share of net assets, less any 
impairment in value. 

In the current year, after taking account of the Group’s share of 
Admiral Taverns’ losses, the Group recorded within exceptional 
operating costs (note 5), an impairment charge of €8.9m with 
respect to the carrying value of its investment in Admiral Taverns at 
28 February 2021. The hospitality and pub industry in the United 
Kingdom have been significantly curtailed by lockdowns and trading 

Corporate GovernanceBusiness & StrategyFinancial Statements166

Statement of Accounting Policies
For the year ended 28 February 2021 (continued)

restrictions since March 2020. The Group assessed the carrying 
value of its equity accounted investment in Admiral Taverns at 28 
February 2021, considering the underutilisation of their pub assets 
as a direct consequence of such lockdowns and recorded an 
impairment charge of €8.9 million in this regard.  

The key assumptions used to determine the recoverable value of the 
Group’s investment in Admiral is provided in note 13.

Sources of estimation uncertainty
Recoverable amount of goodwill 
The impairment testing process requires management to make 
significant estimates regarding the future cash flows expected to 
be generated by cash-generating units to which goodwill has been 
allocated. Future cash flows relating to the eventual disposal of 
these cash-generating units and other factors may also be relevant 
to determine the fair value of goodwill. Management periodically 
evaluates and updates the estimates based on the conditions 
which influence these variables. The assumptions and conditions 
for determining impairments of goodwill reflect management’s best 
assumptions and estimates (discount rates, terminal growth rates, 
forecasted volume, net revenue, operating profit) but these items 
involve inherent uncertainties described above, many of which 
are not under management’s control. As a result, the accounting 
for such items could result in different estimates or amounts if 
management used different assumptions or if different conditions 
occur in future accounting periods.

The inputs to the value in use calculations are disclosed in note 12.

Incremental borrowing rates on leases
Management use estimation in determining the incremental 
borrowing rates for leases which has a significant impact on the 
lease liabilities and right-of-use assets recognised. The incremental 
borrowing rates includes several key components such as, a 
reference rate (incorporating currency, economic environment and 
term of lease); a financing spread adjustment, an entity specific 
adjustment (if applicable) and a lease specific adjustment (if 
applicable, for example, a property lease compared to vehicle/other 
leases, and the term of the lease).

Please refer to note 19 for the carrying amounts of the right-of-use 
assets and the lease liability impacted.

Pension valuation
Significant estimates are used in the determination of the pension 
obligation, the amounts recognised in the Income Statement and 
Statement of Other Comprehensive Income and the valuation of 
the defined benefit pension net surplus or deficit are sensitive to 
the assumptions used. The assumptions underlying the actuarial 
valuations (including discount rates, rates of increase in future 
compensation levels, mortality rates, salary and pension increases, 
future inflation rates and healthcare cost trends), from which the 

amounts recognised in the consolidated financial statements are 
determined, are updated annually based on current economic 
conditions and for any relevant changes to the terms and conditions 
of the pension and post-retirement plans. These assumptions 
can be affected by (i) for the discount rate, changes in the rates of 
return on high-quality corporate bonds; (ii) for future compensation 
levels, future labour market conditions and (iii) for healthcare cost 
trend rates, the rate of medical cost inflation in the relevant regions. 
The weighted average actuarial assumptions used and sensitivity 
analysis in relation to the significant assumptions employed in the 
determination of pension and other post-retirement liabilities are 
contained in note 23 to the consolidated financial statements. 

Whilst management believes that the assumptions used are 
appropriate, differences in actual experience or changes in 
assumptions may affect the obligations and expenses recognised 
in future accounting periods. The assets and liabilities of defined 
benefit pension schemes may exhibit significant period-on-
period volatility attributable primarily to changes in bond yields 
and longevity. In addition to future service contributions, cash 
contributions may be required to remediate past service deficits. A 
sensitivity analysis of the change in these assumptions is provided in 
note 23.

Expected credit losses
The Group applies the simplified approach permitted by IFRS 
9 Financial Instruments to measure expected credit losses for 
trade receivables, which requires expected lifetime losses to be 
recognised from initial recognition of the receivables.

Further to the impact of COVID-19 on the Group, estimates have 
been made around the credit losses expected to be incurred on the 
Group’s financial assets – principally being trade receivables and 
trade loans. In determining the expected credit losses, the loss rates 
are determined based on the grouping of trade receivables sharing 
the same credit risk characteristics and past due days. 

Regarding advances to customers, the Group applies the general 
approach to measure expected credit losses which requires a 
loss provision to be recognised based on twelve month or lifetime 
expected credit losses, provided a significant increase in credit risk 
has occurred since initial recognition.

Please refer to note 15 for the impact of the expected credit loss 
approach on the Group’s trade receivables and advances to 
customers.

Provision for obsolete stock
As a result of COVID-19, the Group has provided for obsolete 
inventory with respect to inventory which has no alternate use or 
right of return to the supplier and/or where inventory has become 
obsolete due to COVID-19 restrictions in the on-trade. 

C&C Group plc Annual Report 2021Notes forming part of the financial statements

167

1. SEGMENTAL REPORTING

The Group’s business activity is the manufacturing, marketing and distribution of branded beer, cider, wine, spirits and soft drinks. Four 
operating segments have been identified in the current and prior financial year; Ireland, Great Britain, Matthew Clark and Bibendum (“MCB”) 
and International. 

The Group continually reviews and updates the manner in which it monitors and controls its financial operations resulting in changes in 
which information is classified and reported to the Chief Operating Decision Maker (“CODM”). The CODM, identified as the Executive 
Directors, assesses and monitors the operating results of segments separately via internal management reports in order to effectively 
manage the business and allocate resources. 

The identified business segments are as follows:

(i) Ireland 
This segment includes the financial results from sale of the Group’s own branded products across the Island of Ireland, principally Bulmers, 
Magners, Tennent’s, Five Lamps, Clonmel 1650, Heverlee, Dowd’s Lane, Seven Summits hard seltzer, Roundstone Irish Ale, Linden Village, 
Finches and Tipperary Water. The Group also operates the Bulmers Ireland drinks distribution business, a leading distributor of third party 
drinks to the licensed on and off-trade in Ireland. The Group distributes San Miguel, Tsingtao and Budweiser Brewing Group beer brands 
across the Island of Ireland. Since July 2020, the Group has also distributed the Budweiser brand on an exclusive basis. Our primary 
manufacturing plant is located in Clonmel, Co. Tipperary, with major distribution and administration centres in Dublin and Culcavy, Northern 
Ireland.

(ii) Great Britain (GB)
This segment includes the financial results from sale of the Group’s own branded products in Scotland, with Tennent’s, Caledonia Best, 
Heverlee and Magners the main brands. This division includes the sale of the Group’s portfolio of owned cider brands across the rest 
of GB, including Magners, Orchard Pig, K Cider and Blackthorn which are distributed in partnership with Budweiser Brewing Group. In 
addition, the division includes the Tennent’s drinks distribution business in Scotland. The Group also distributes selected Budweiser Brewing 
Group brands in Scotland and the Tsingtao and Menabrea international beer brands across the UK. Our primary manufacturing plant and 
administration centre is located at the Wellpark Brewery in Glasgow.

(iii) Matthew Clark and Bibendum (MCB)
This segment includes the financial results from the Matthew Clark and Bibendum businesses. Matthew Clark is the largest independent 
distributor to the UK on-trade drinks sector. It offers a range of over 13,000 products, including beers, wines, spirits, cider and soft drinks. 
Matthew Clark and Bibendum also have a number of exclusive distribution agreements for third party products (mainly wines but also 
including spirits) into the UK market and also has a limited range of own brand wines. It has a nationwide distribution network serving the 
independent free trade and national accounts. Bibendum is one of the largest wine, spirits and craft beer distributors and wholesalers to the 
UK on-trade and off-trade, with a particular focus on wine.

(iv) International
This segment includes the financial results from the sale and distribution of the Group’s own branded products, principally Magners and 
Tennent’s outside of the UK and Ireland. The Group exports to over 40 countries globally, notably in continental Europe, Asia and Australia. 
The Group operates mainly through local distributors in these markets and regions. This division includes the sale of the Group’s cider and 
beer products in the US and Canada.  In April 2021, the business divested our wholly-owned US subsidiary, Vermont Hard Cider Company 
and its Woodchuck suite of brands.  

The analysis by segment includes both items directly attributable to a segment and those, including central overheads, which are allocated 
on a reasonable basis in presenting information to the CODM.

Inter-segmental revenue is not material and thus not subject to separate disclosure.

Corporate GovernanceBusiness & StrategyFinancial Statements168

1. SEGMENTAL REPORTING (continued)

(a) Analysis by reporting segment

Ireland

Great Britain

Matthew Clark and Bibendum (MCB)

International

Revenue
€m

269.8

347.8

378.3

26.9

166.1

206.8

337.8

26.2

Total before exceptional items

1,022.8

736.9

Exceptional items (note 5)

Group operating (loss)/profit 

Profit on disposal (note 5)

Finance income (note 6)

Finance expense (note 6)

Finance expense exceptional items (note 5)

Share of equity accounted investments’ (loss)/
profit after tax before exceptional items (note 
13)

Share of equity accounted investments’ 
exceptional items (note 5)

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

Total 

1,022.8

736.9

2021
Net revenue
€m

Operating loss
€m

2020
Net revenue
€m

Operating profit
€m

Revenue 
€m

327.1

516.9

1,262.7

38.8

227.7

334.1

1,119.6

37.9

2,145.5

1,719.3

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

2,145.5

1,719.3

(4.9)

(8.4)

(44.5)

(1.8)

(59.6)

(25.2)

(84.8)

5.8

-

(19.5)

(7.9)

(6.1)

(8.8)

(121.3)

40.5

44.9

29.0

6.4

120.8

(91.0)

29.8

0.9

0.5

(20.3)

-

3.1

(2.4)

11.6

Of the exceptional items in the current financial year of €25.2m, €8.3m loss relates to Ireland, €14.7m loss relates to Great Britain, €2.9m 
loss relates to MCB and €0.7m credit relates to International. Of the exceptional items in the prior financial year of €91.0m, €7.2m related 
to Ireland, €27.7m related to Great Britain, €16.2m related to MCB, €39.8m related to International and €0.1m was unallocated as it did not 
relate to any particular segment. 

Profit on disposal of €5.8m in the current financial year relates to Ireland. Profit on disposal of €0.9m in the prior financial year related to a 
€2.6m profit on disposal included within International offset by a loss with respect to the sale of Peppermint within MCB of €1.7m.

The share of equity accounted investments’ loss after tax before exceptional items of €6.1m (FY2020: profit €3.1m) relates to Great Britain. 
The share of equity accounted investments’ exceptional items of €8.8m (FY2020: €2.4m) relates to Great Britain. 

Total assets for the year ended 28 February 2021 amounted to €1,335.6m (FY2020: €1,441.9m).

(b) Other operating segment information

Ireland

Great Britain

Matthew Clark and Bibendum 

International

Total

2021

2020

Tangible and 
intangible 
expenditure

Lease additions

Depreciation 
/amortisation /
impairment /
revaluation

Tangible and 
intangible 
expenditure

Lease additions

Depreciation /
amortisation /
impairment/ 
revaluation

€m

1.9

10.5

1.3

0.4

14.1

€m

0.9

6.1

4.9

-

11.9

€m

6.1

14.1

10.4

1.7

32.3

 €m

8.5

6.7

3.4

1.2

19.8

€m

1.1

4.6

6.4

-

12.1

€m

5.4

12.2

13.3

39.5

70.4

Notes forming part of the financial statements(continued)C&C Group plc Annual Report 2021 
 
169

1. SEGMENTAL REPORTING (continued)

(c) Geographical analysis of revenue and net revenue 

Ireland

Great Britain

International

Total

                 Revenue

                Net revenue

2021
€m

269.8

726.1

26.9

1,022.8

2020
€m

327.1

1,779.6

38.8

2,145.5

2021
€m

166.1

544.6

26.2

736.9

2020
€m

227.7

1,453.7

37.9

1,719.3

The geographical analysis of revenue and net revenue is based on the location of the third party customers. 

(d) Geographical analysis of non-current assets

28 February 2021
Property, plant & equipment

Goodwill & intangible assets

Equity accounted investments/financial assets

Total

29 February 2020
Property, plant & equipment

Goodwill & intangible assets

Equity accounted investments

Total

Ireland
€m

Great Britain
€m

International
€m

68.5

158.1

0.4

227.0

130.2

462.7

62.5

655.4

5.3

25.2

0.2

30.7

Ireland
€m

Great Britain
€m

International
€m

73.6

158.5

0.4

232.5

136.5

469.2

83.3

689.0

13.3

25.2

0.2

38.7

Total
€m

204.0

646.0

63.1

913.1

Total
€m

223.4

652.9

83.9

960.2

The geographical analysis of non-current assets, with the exception of goodwill & intangible assets, is based on the geographical location of 
the assets. The geographical analysis of goodwill & intangible assets is allocated based on the country of destination of sales at the date of 
acquisition.

(e) Disaggregated net revenue
In the following table, net revenue is disaggregated by primary geographic market and by principal activities and products. Geography is the 
primary basis on which management reviews its businesses across the Group.

Principal activities and products
Net revenue

Own brand alcohol

Matthew Clark and Bibendum

Other sources*

Total Group from continuing operations

Ireland
€m

41.2

-

124.9

166.1

2021

Great Britain
€m

International
€m

107.3

337.8

99.5

544.6

22.7

-

3.5

26.2

Total
€m

171.2

337.8

227.9

736.9

* Other sources include wholesale (excluding MCB), own label, contracts and non-alcoholic beverages (NABs) revenues.

Corporate GovernanceBusiness & StrategyFinancial Statements170

1. SEGMENTAL REPORTING (continued)

Principal activities and products
Net revenue

Own brand alcohol

Matthew Clark and Bibendum

Other sources*

Total Group from continuing operations

Ireland
€m

85.1

-

142.6

227.7

2020

Great Britain
€m

International
€m

161.9

1,119.6

172.2

1,453.7

34.5

-

3.4

37.9

Total
€m

281.5

1,119.6

318.2

1,719.3

* Other sources include wholesale (excluding MCB), own label, contracts and non-alcoholic beverages (NABs) revenues.

2. OPERATING COSTS

Raw material cost of goods sold/bought in finished 
goods

Inventory write-down (note 14)

Employee remuneration (note 3)

Direct brand marketing

Other operating, selling and administration costs

Foreign exchange

Depreciation (note 11) (note 19)

Amortisation (note 12)

Net profit on disposal of property, plant & equipment

Auditor’s remuneration (a)

Impairment of intangible assets (note 12)

Impairment of equity accounted investment (note 5)

Net revaluation/impairment of property, plant & 
machinery (note 11)

Total operating expenses

Before 
exceptional 
items
€m

2021
Exceptional 
items
(note 5)
€m

562.1

0.9

101.6

13.5

86.6

(0.6)

28.2

2.6

0.3

1.3

-

-

-

796.5

-

5.8

6.8

-

2.7

-

-

-

(0.7)

-

0.3

9.1

1.2

25.2

Before 
exceptional 
items 
€m

1,280.5

2.2

144.4

18.2

119.6

0.1

30.3

2.5

(0.2)

0.9

-

-

1,598.5

Total
€m

562.1

6.7

108.4

13.5

89.3

(0.6)

28.2

2.6

(0.4)

1.3

0.3

9.1

1.2

821.7

2020
Exceptional 
items
(note 5)
€m

-

-

3.0

-

50.4

-

-

-

-

-

36.6

1.0

91.0

Total
€m

1,280.5

2.2

147.4

18.2

170.0

0.1

30.3

2.5

(0.2)

0.9

36.6

1.0

1,689.5

(a) Auditor remuneration: The remuneration of the Group’s statutory auditor, being the Irish firm of the principal auditor of the Group, Ernst & 
Young, Chartered Accountants is as follows:

Audit of the Group financial statements

Audit of subsidiaries 

Tax compliance and advisory services

Total

EY Ireland 2021
€m

Other EY Offices 
2021
€m

Total 2021
€m

EY Ireland 2020
€m

Other EY Offices 
2020
€m

Total 2020
€m

0.5

0.4

-

0.9

-

0.4

-

0.4

0.5

0.8

-

1.3

0.2

0.1

-

0.3

-

0.6

-

0.6

0.2

0.7

-

0.9

The audit fee for the audit of the financial statements of the Company was less than €0.1m in the current and prior financial year. There were 
no non-audit fees paid to Ernst & Young during the current or prior financial year.

Notes forming part of the financial statements(continued)C&C Group plc Annual Report 2021 
3. EMPLOYEE NUMBERS & REMUNERATION COSTS

The average number of persons employed by the Group (including Executive Directors) during the year, analysed by category, was as 
follows:

Sales & marketing

Production & distribution

Administration

Total

The actual number of persons employed by the Group as at 28 February 2021 was 2,653 (29 February 2020: 3,061).

The aggregate remuneration costs of these employees can be analysed as follows:

Wages, salaries and other short-term employee benefits, net of government grants (a)

Restructuring costs (note 5)

Social welfare costs

Retirement benefits – defined benefit schemes (note 23)

Retirement benefits – defined contribution schemes, including pension related expenses 

Equity settled share-based payments (note 4)

Other non-equity settled share-based payments and PRSI accrued with respect to share-based payments

2021
Number

519

1,536

895

2,950

2021
€m

82.9

6.8

10.7

0.9

5.8

0.8

0.5

171

2020
Number

599

1,614

940

3,153

2020
€m

121.5

3.0

13.0

0.7

5.6

2.5

1.1

Charged to the Income Statement

108.4

147.4

Actuarial (gain)/loss on retirement benefits recognised in Other Comprehensive Income (note 23)

Total employee benefits

Directors’ remuneration

Directors’ remuneration (note 28)

(13.4)

95.0

2021
€m

2.0

4.4

151.8

2020
€m

5.1

Corporate GovernanceBusiness & StrategyFinancial Statements 
 
172

3. EMPLOYEE NUMBERS & REMUNERATION COSTS (continued)

(a)  Government grants and assistance
In the current financial year, wages and salaries amounting to €82.9m are stated net of wage subsidies received by the Group from the 
Irish and UK governments. These wage subsidies are offset against the related wages and salaries expense over the period in which they 
were incurred. During FY2021, the Group availed of wage subsidies of €4.2m from the Irish government and €21.9m (£19.6m) from the UK 
government.

Temporary Wage Subsidy Scheme (Ireland)

Employment Wage Subsidy Scheme (Ireland)

Coronavirus Job Retention Scheme (UK)

Grants related to income

2021
€m

1.3

2.9

21.9

26.1

2020
€m

-

-

-

 -

The Group has availed of the Irish and UK government schemes as a direct consequence of the COVID-19 pandemic. The Group has 
availed of the Temporary Wage Subsidy Scheme from 1 April 2020 to 31 August 2020 and the Employment Wage Subsidy Scheme from 
1 September 2020 to 28 February 2021 in Ireland and the Coronavirus Job Retention Scheme in the UK from 1 April 2020 to 28 February 
2021. The Group continues to avail of the wage subsidy schemes. 

The Temporary Wage Subsidy Scheme was available to employers who lost a minimum of 25% of turnover as a result of the COVID-19 
pandemic and who kept employees on their payroll during this time. The scheme was replaced by the Employment Wage Subsidy Scheme 
from 1 September 2020 with similar conditions to the preceding scheme, but with a turnover decline of 30% required compared to a similar 
period in FY2020. 

In the UK, the Group availed of the Coronavirus Job Retention Scheme. Up to 30 June 2020, the scheme only applied to furloughed 
employees and employees still working in the Group were not eligible. From 1 July 2020, the UK government introduced a flexible furlough 
scheme where employees can work part time and an employer can claim subsidies which are passed on to employees for the hours not 
worked. In order to be eligible for the scheme, employees must have been on at least a three week furlough period prior to 10 June 2020. 

In the current financial year, the Group was in compliance with all the conditions of the respective schemes. The grant income received has 
been offset against the related costs in operating costs in the Income Statement.

Government assistance 
In addition, the Group received financial assistance by way of commercial rates waivers and deferrals of tax liabilities from the Irish and UK 
governments. 

In Ireland, the Group benefitted from a commercial rates waiver of €1.0m for the period March 2020 to February 2021. 

Under the warehousing of tax liabilities legislation introduced by the Financial Provisions (COVID-19) (No. 2) Bill 2020 and Finance Act 
2020 (Act 26 of 2020), Irish VAT liabilities of €19.1m and payroll tax liabilities of €1.3m relating to the year ended 28 February 2021 have 
been deferred. It is envisaged that the deferred balance will be paid over a twelve month period, commencing 2 months post COVID-19 
restrictions being removed in the on-trade in Ireland.

In the UK, VAT liabilities of £28.0m (€32.2m) were deferred at 28 February 2021. All UK payroll tax liabilities relating to FY2021 were paid 
during the year ended 28 February 2021. Excise duty liabilities of £21.6m (€24.8m) payable during the year ended 28 February 2021 have 
also been deferred. Both the deferred VAT liabilities and the deferred excise duties will be repaid in FY2022.

Notes forming part of the financial statements(continued)C&C Group plc Annual Report 2021173

4. SHARE-BASED PAYMENTS

Equity settled awards
The Group has an established equity settled Executive Share Option Scheme (“ESOS”) in place under which options to purchase shares 
in C&C Group plc are granted to certain Executive Directors and members of management. Under the terms of the scheme, the options are 
exercisable at the market price prevailing at the date of the grant of the option.

Options were granted in June 2017, November 2017 and May 2018 under this scheme. The vesting of these awards is based on compound 
annual growth in underlying EPS over the three year performance period, commencing in the financial year when an award is granted. If 
compound annual growth in underlying EPS over the performance period is 2% per annum, then 25% of the awards vest. If the compound 
annual growth in underlying EPS over the performance period is 6% per annum then 100% of the awards vest. There is straight-line vesting 
between both points and no reward for below threshold performance. Options granted in 2017 have achieved their performance conditions 
and therefore vested in full. Options granted in 2018 have not met their performance conditions and therefore are deemed to have lapsed at 
28 February 2021. 

The Group also has an established Long-Term Incentive Plan (“LTIP”) under the terms of which options to purchase shares in C&C Group 
plc are granted at nominal cost to certain Executive Directors and members of management. All such awards granted from June 2017 to 
December 2019 are subject to the following three performance conditions:
•  33% of the award is subject to compound annual growth in underlying EPS over the three year performance period. If compound annual 
growth in underlying EPS over the performance period is 3% per annum then 25% of the awards vest. If the compound annual growth in 
underlying EPS over the performance period is 8% per annum then 100% of the awards vest. 

•  33% of the award is subject to the performance condition that the Free Cash Flow Conversion ratio (‘FCF’) of the Group (excluding the 
impact of exceptional items) would be 65% conversion, on average, over the three year performance period, at which case 25% of this 
element of the award would vest. If the FCF is 75% on average, then 100% of this element of the award would vest. 

•  33% of the award is subject to a Return on Capital Employed (‘ROCE’) target. If the ROCE is 9.3% then 25% of this element of the award 

would vest. If the ROCE is 10% then 100% of this element of the award would vest. 

In all three components of the performance conditions of the LTIP there is straight-line vesting between both points and no reward for below 
threshold performance. Options granted in 2017 have achieved their performance conditions and therefore vested in full. The performance 
conditions for options granted in May 2018, February 2019, May 2019 and December 2019 are deemed to be no longer capable of achieving 
their performance conditions and therefore are deemed to have lapsed at 28 February 2021. 

The vesting of LTIP awards granted in December 2020 will be subject to an assessment of the Group’s underlying financial performance 
across the three year period FY2021 – FY2023. Each award will also be subject to the following three separate performance conditions:
•  30% of the award was subject to FY2021 liquidity, which was defined as the Group’s cash on hand plus availability from the Group’s 

Revolving Credit Facility as at the 28 February 2021. If liquidity was €250.0m, 25% of this element of the award would have vested and if 
liquidity was €300.0m, 100% of this element of the award would have vested. 

•  35% of the award is subject to FY2022 Net Debt to FY2022 EBITDA. The targets will be disclosed in the Group’s FY2022 Annual Report.
•  35% of the award is subject to FY2023 financial measures. The details of these measures will be determined by the Board by no later than 

the start of the FY2023 performance period. 

Threshold vesting in respect of any year will be no more than 25%, but subject to the overriding three-year financial performance 
assessment. No award will vest until the end of the full three year performance period, and Executive Directors’ awards will then be subject 
to a further two-year holding period. 

Following the appointment of David Forde as Group Chief Executive Officer, the Group made an award of 842,636 shares to David 

Corporate GovernanceBusiness & StrategyFinancial Statements174

4. SHARE-BASED PAYMENTS (continued)

on 3 November 2020 (“Buy-Out Awards”). These shares were to compensate David for remuneration which he forfeited from his 
previous employment upon joining the Group. Reflecting the fact that the forfeited remuneration bought out was guaranteed cash-based 
remuneration, the closing share price on the day before the date of grant was used to calculate the number of shares to ensure the value 
was equal to the remuneration forfeited. The award will vest in respect of 50% of the shares in November 2022 (“Buy-Out 1”) and 50% of 
the shares in November 2023 (“Buy-Out 2”). After sales of shares to cover tax, David Forde will be required to retain 50% of the shares 
acquired in satisfaction of the Group’s Executive Director shareholding requirement.

In June 2010, the Group established a Recruitment and Retention Plan (“R&R”) under the terms of which options to purchase shares in 
C&C Group plc at nominal cost are granted to certain members of management, excluding Executive Directors. 

The performance conditions and/or other terms and conditions for awards granted under this plan are specifically approved by the Board of 
Directors at the time of each individual award, following a recommendation by the Remuneration Committee. Performance conditions vary 
per award but include, some or all, of the following conditions; continuous employment, performance targets linked to the business unit to 
which the recipient is aligned or a requirement to have a personal shareholding in the Company at the end of the performance period.

Obligations arising under the Recruitment and Retention Plan will be satisfied by the purchase of existing shares on the open market. Upon 
settlement, any difference between the amount included in the share-based payment reserve account and the cash paid to purchase the 
shares is recognised in retained income via the Statement of Changes in Equity.

The Group also has a Deferred Bonus Plan (“DBP”) under the terms of which options to purchase shares in C&C Group plc at nominal 
cost are granted to certain members of management. Awards under this plan are subject to a continuous employment performance 
condition only. 

In November 2011, the Group set up Partnership and Matching Share Schemes for all ROI and UK based employees of the Group 
under the approved profit sharing schemes referred to below. Under these schemes, employees can invest in shares in C&C Group plc 
(partnership shares) that will be matched on a 1:1 basis by the Company (matching shares) subject to Revenue approved limits. Both the 
partnership and matching shares are held on behalf of the employee by the Scheme trustee, Link Group Limited. The shares are purchased 
on the open market on a monthly basis at the market price prevailing at the date of purchase with any remaining cash amounts carried 
forward and used in the next share purchase. The shares are held in trust for the participating employee, who has full voting rights and 
dividend entitlements on both partnership and matching shares. Matching shares may be forfeited and/or tax penalties may apply if the 
employee leaves the Group or removes their partnership shares within the Revenue-stipulated vesting period. The Revenue stipulated 
vesting period for matching shares awarded under the ROI scheme is three years and under the UK scheme is up to five years. 

The Group held 564,152 matching shares (1,128,304 partnership and matching) in trust at 28 February 2021 (FY2020: 298,016 matching 
shares (596,032 partnership and matching shares held)). 

In the prior financial year the Group, recognising that some employees of Matthew Clark and Bibendum (“MCB”), which the Group acquired 
in FY2019, had previously lost money in a share scheme operated by the previous owners of MCB and prior to MCB being acquired by the 
Group, committed to allocating to those employees, C&C Group plc shares in May 2021, equivalent in value to the amount they had lost in 
the share scheme of the previous owners of MCB. The employees must also be investing in the Group’s partnership and matching share 
scheme to qualify for the award.

Notes forming part of the financial statements(continued)C&C Group plc Annual Report 2021175

4. SHARE-BASED PAYMENTS (continued)

Award valuation
The fair values assigned to the equity settled awards granted were computed in accordance with a Black Scholes valuation methodology. 

As per IFRS 2 Share-based Payment, non-market or performance related conditions were not taken into account in establishing the fair 
value of equity instruments granted, instead these non-market vesting conditions are taken into account by adjusting the number of equity 
instruments included in the measurement of the transaction amount so that, ultimately the amount recognised for time and services received 
as consideration for the equity instruments granted is based on the number of equity instruments that eventually vest, unless the failure to 
vest is due to failure to meet a market condition.

The main assumptions used in the valuations for equity settled share-based payment awards granted in the current and prior financial years 
were as follows:

LTIP options 
granted
Dec 20

Buy-Out 
1 options 
granted
Nov 20

Buy-Out 
2 options 
granted
Nov 20

Fair value at date of grant

€2.64

€1.61

€1.61

R&R
 options 
granted
Nov 20

€1.61

-

-

R&R 
options 
granted
Oct 20

€1.98

DBP options 
granted 
Oct 20

€1.98

-

-

-

-

R&R 
options 
granted
Feb 20

€4.17

-

0.55%

25.3%

R&R options 
granted
Dec 19

LTIP options 
granted
Dec 19

€4.27

€4.66

-

0.63%

24.9%

-

0.63%

24.9%

LTIP 
options 
granted
May 19

€3.71

-

0.63%

24.5%

-

-

-

-

-

-

36.8%

38.3%

34.6%

41.0%

37.8%

37.8%

3

-

2

-

3

-

1.5

-

2

-

2

-

2.3

2.5

3.57%

3.40%

2.5

-

5

-

Exercise price

Risk free interest rate

Expected volatility

Expected term until exercise 
–years

Dividend yield

Expected volatility is calculated by reference to historic share price movements prior to the date of grant over a period of time commensurate 
with the expected term until exercise. The dividends which would be paid on a share reduces the fair value of an award since, in not owning 
the underlying shares, a recipient does not receive the dividend income on these shares. Due to the Group not paying dividends in the 
current financial year dividend yield has been set to zero. For LTIP, DBP and the Buy-Out awards, the participants are entitled to receive 
dividends, and therefore the dividend yield has been set to zero to reflect this. 

Corporate GovernanceBusiness & StrategyFinancial Statements 
 
176

4. SHARE-BASED PAYMENTS (continued)

Details of the share entitlements and share options granted under these schemes together with the share option expense are as follows:

Expense 
/ (income) 
in Income 
Statement
2021
€m

Expense 
/ (income) 
in Income 
Statement
2020
€m

Fair value at 
date of grant
€ 

Grant date

Vesting period

Number of 
options/ equity 
Interests 
granted

 Number 
deemed 
outstanding 
at 28 
February 
2021*

Executive Share Option Scheme

1 June 2017

13 November 2017

31 May 2018

Long-Term Incentive Plan

1 June 2017

1 August 2017

13 November 2017

31 May 2018

11 February 2019

23 May 2019

12 December 2019

2 December 2020

Buy-Out Award

3 November 2020

Recruitment & Retention Plan

30 October 2015

12 May 2016

1 August 2017

11 February 2019

12 December 2019

18 February 2020

22 October 2020

3 November 2020

Deferred Bonus Plan

11 February 2019

22 October 2020

MCB compensation awards

3 years

3 years

3 years

3 years

3 years

3 years

3 years

3 years

3 years

3 years

3 years

830,702

146,833

246,211

146,211

939,466

553,799

-

-

494,646

87,634

164,140

626,311

478,343

605,249

293,961

-

-

-

-

-

772,952

772,952

2-3 years

842,636

842,636

2 years

490,387

7,205

1.5 – 2.5 
years

193,817

2,775

1.8 years

64,469

16,634

2 – 3 years

448,936

448,936

2.5 years

446,081

446,081

2 years

2 years

56,383

16,704

56,383

16,704

1.5 years

139,657

139,657

2 years

2 years

13,513

16,704

13,513

16,704

8,735,067 3,160,858

Grant
price
€

3.40

2.93

2.99

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

Partnership and Matching Share Schemes

  1,128,304**

* Excludes awards that are deemed to be not capable of achieving their performance conditions at 28 February 2021.
** Includes both partnership and matching shares.

Market
value at 
date
of grant
€

3.364

2.880

2.99

3.364

3.069

2.880

2.990

3.05

3.71

4.66

2.54

0.328

0.219

0.255

3.364

3.069

2.880

2.990

3.05

3.71

4.66

2.64

-

-

(0.1)

-

0.1

0.1

(0.6)

(0.4)

(0.3)

(0.1)

0.2

1.685

1.61

0.2

3.60 3.27 – 3.53

4.041 3.71 – 3.84

2.8172

2.8172

3.05 2.64 – 2.77

4.66

4.52

1.98

1.61

3.05

1.98

4.27

4.17

1.98

1.61

3.05

1.98

-

-

-

0.4

0.8

0.1

-

0.1

-

-

0.5

0.3

0.8

0.7

0.1

-

-

0.4

0.1

0.2

0.1

0.4

0.3

0.1

-

-

-

-

-

0.4

0.2

-

-

-

-

-

2.3

0.2

2.5

0.3

The amount charged to the Income Statement includes a credit of €1.5m (FY2020: €0.5m), being the reversal of previously expensed 
charges on equity settled option schemes where the non-market performance conditions were deemed no longer capable of being 
achieved or the employee has left the Group.

Notes forming part of the financial statements(continued)C&C Group plc Annual Report 2021177

4. SHARE-BASED PAYMENTS (continued)

A summary of activity under the Group’s equity settled share option schemes with the weighted average exercise price of the share options 
is as follows:

Outstanding at beginning of year

Granted

Exercised

Forfeited/lapsed

Outstanding at end of year

2021

2020

Number of 
options/ equity 
interests

4,788,136

1,788,653

(1,002,587)

(2,413,344)

3,160,858

Weighted average 
exercise price
€

Number of 
options/ equity 
interests

Weighted average 
exercise price
€

1.00

5,491,198

-

1,415,187

0.29

1.47

0.30

(259,166)

(1,859,083)

4,788,136

1.33

-

1.40

1.16

1.00

The aggregate number of share options/equity interests exercisable at 28 February 2021 was 469,977 (FY2020: 345,015).

The unvested share options/equity Interests (excluding those awards which are not deemed capable of vesting) outstanding at 28 February 
2021 have a weighted average vesting period outstanding of 1.9 years (FY2020: 1.3 years). The weighted average contractual life outstanding 
of vested and unvested share options/equity interests (excluding those which are not deemed capable of vesting) is 6.6 years (FY2020: 7.1 
years). 

The weighted average market share price at date of exercise of all share options/equity Interests exercised during the year was £2.22 or 
€2.48 euro equivalent (FY2020: €4.39); the average share price for the year was £2.15 or €2.41 euro equivalent (FY2020: €4.03); and the 
market share price as at 28 February 2021 was £2.58 or €2.96 euro equivalent (29 February 2020: £3.28 or €3.84 euro equivalent).

5. EXCEPTIONAL ITEMS

Operating costs

COVID-19 (a)

Restructuring costs (b)

Impairment of equity accounted investment (c)

Impairment of property, plant & equipment (d)

Impairment of intangible assets (e)

Contract termination (f)

Other (g)

Operating (loss)/profit exceptional items

Profit on disposal (h)

Finance expense (i)

Share of equity accounted investments’ exceptional items (c)

Included in loss before tax 

Income tax credit (j)

Included in loss after tax

2021
€m

(4.6)

(8.1)

(9.1)

(1.2)

-

-

(2.2)

(25.2)

5.8

(7.9)

(8.8)

(36.1)

2.4

(33.7)

2020
€m

(47.6)

(3.0)

-

(1.0)

(34.2)

(4.4)

(0.8)

 (91.0)

0.9

-

(2.4)

(92.5)

9.8

(82.7)

Corporate GovernanceBusiness & StrategyFinancial Statements 
 
178

5. EXCEPTIONAL ITEMS (continued)

(a) COVID-19 
The Group has continued to account for the ongoing COVID-19 pandemic as an exceptional item and has incurred an exceptional charge 
of €4.6m from operating activities at 28 February 2021 in this regard (FY2020: €47.6m). The Group reviewed the recoverability of its debtor 
book and advances to customers and booked a credit of €6.1m with respect to its provision against trade debtors (FY2020: charge of 
€19.4m) and a charge of €1.2m with respect to its provision for advances to customers (FY2020: €5.8m). The Group incurred exceptional 
charges of €5.8m with respect to inventory (FY2020: €10.6m), this related to inventory that became obsolete, all as a consequence of the 
COVID-19 restrictions. The Group incurred costs of €1.7m with respect to a provision for lost kegs, €0.3m with respect to the write off of 
an IT intangible asset where the project will now not be completed (FY2020: €2.4m) due to COVID-19 and a net credit of €0.6m (FY2020: 
charge €9.4m) with respect to the release of a trade provision. Other costs of €2.3m were incurred, which included site improvement costs, 
impairment of brand dispense equipment and an excess holiday accrual all directly linked to the pandemic. 

(b) Restructuring costs
Restructuring costs of €8.1m were incurred in the current financial year. These included severance costs of €6.8m, of which €4.9m was 
incurred with respect to the restructuring of the Group as a consequence of the COVID-19 pandemic and €1.9m arose as a consequence 
of the optimisation of the delivery networks in England and Scotland. The Group also incurred additional costs of €2.0m with respect to the 
optimisation of the delivery networks in England and Scotland which was offset by a credit of €0.7m relating to the profit on disposal of a 
property as a direct consequence of the optimisation project.

Restructuring costs of €3.0m were incurred in the prior financial year. These costs primarily related to severance costs arising from the 
acquisition and subsequent integration of Matthew Clark and Bibendum of €2.3m. Restructuring costs of €0.5m related to the centralisation 
of accounting services. Other restructuring initiatives across the Group in the prior financial year resulted in a further charge of €0.2m.

(c) Equity accounted investments’ exceptional items
The hospitality and pub industry in the United Kingdom have been significantly curtailed by lockdowns and trading restrictions since March 
2020. The Group assessed the carrying value of its equity accounted investments at 28 February 2021, in light of the underutilisation of their 
pub assets as a direct consequence of such lockdowns, and recorded an impairment charge of €8.9m with respect to its carrying value of 
its investment in Admiral Taverns and €0.2m with respect to the carrying value of its investment in Drygate Brewing Company Limited.  

The Group also incurred €8.8m with respect to its share of Admiral Taverns’ exceptional items. These included a charge of €7.0m (FY2020: 
€2.7m) with respect to the Group’s share of the revaluation loss arising from the fair value exercise to value Admiral’s property assets at 28 
February 2021. As a result of the same valuation exercise, a loss of €0.4m (FY2020: a gain of €3.7m) with respect to the Group’s share of the 
revaluation, was recognised in Other Comprehensive Income. The Group also recognised €1.8m with respect to its share of Admiral’s other 
exceptional items for the year, including €0.8m with respect to a provision against trade debtors as a consequence of COVID-19, €0.5m with 
respect to an Asbestos provision with the remaining €0.5m in relation to other charges directly attributable to COVID-19. 

In the prior financial year, the Group invested €10.7m which gave rise to capital duties to be expensed in relation to the acquisition (the 
Group’s share of this expense was €2.9m). This was offset by recognition of the Group’s share of an adjustment made by the investee to 
recognise a higher deferred tax asset in respect of timing differences on fixed assets in respect of prior years (the Group’s share of this gain 
was €3.2m).

Notes forming part of the financial statements(continued)C&C Group plc Annual Report 2021179

5. EXCEPTIONAL ITEMS (continued)

(d) Impairment of property, plant & equipment
Property (comprising freehold land & buildings) and plant & machinery are valued at fair value on the Consolidated Balance Sheet and 
reviewed for impairment on an annual basis. During the current financial year, as outlined in detail in note 11, the Group engaged external 
valuers to value the freehold land & buildings and plant & machinery at the Group’s Clonmel (Tipperary), Wellpark (Glasgow) and Portugal 
sites. Using the valuation methodologies, this resulted in a net revaluation loss of €1.2m (FY2020: €1.0m) accounted for in the Consolidated 
Income Statement and a gain of €0.9m (FY2020: €1.1m) accounted for within Other Comprehensive Income. 

(e) Impairment of intangible assets 
To ensure that goodwill and brands considered to have an indefinite useful economic life are not carried at above their recoverable amount, 
impairment reviews are performed annually or more frequently if there is an indication that their carrying amount(s) may not be recoverable, 
comparing the carrying value of the assets with their recoverable amount using value in use computations. The Group performed an 
impairment review at 28 February 2021 and all assets were deemed to be recoverable.

In the prior financial year, the Group recorded an impairment charge of €34.1m with respect to the Group’s North America segment and in 
particular the Woodchuck suite of brands. An impairment of €0.1m was also taken with respect to the Group’s Matthew Clark Bibendum 
cash generating unit directly attributable to a discontinued brand.

(f) Contract termination
In the prior financial year, the Group terminated a number of its long-term apple contracts, which were deemed surplus to requirements, 
incurring a cost of €4.4m. 

(g) Other 
Other exceptional costs of €2.2m were incurred by the Group in the year with respect to a provision against legal disputes. In the prior 
financial year, the Group incurred costs of €0.2m associated with a previous acquisition and incurred €0.6m with respect to incremental 
costs associated with the dual running of warehouse management systems in Scotland due to system implementation delays.

(h) Profit on disposal
During the current financial year, as outlined in further detail in note 10, the Group disposed of its Tipperary Water Cooler business for an 
initial consideration of €7.4m, realising a profit of €5.8m on disposal.

During the prior financial year, the Group disposed of its equity accounted investment in a Canadian company for cash proceeds of €6.1m, 
realising a profit of €2.6m on disposal. The Group also disposed of its investment and non-controlling interest in Peppermint Events Limited 
at a loss of €1.7m.

(i) Exceptional finance charges
During the current financial year, the Group successfully negotiated covenant waivers due to the impact of COVID-19 with its lenders. Costs 
of €7.9m were incurred directly associated with these waivers including waiver fees, increased margins payable and other professional fees 
associated with covenant waivers.

(j) Income tax credit
The tax credit in the current financial year, with respect to exceptional items amounted to €2.4m (FY2020: €9.8m).

Corporate GovernanceBusiness & StrategyFinancial Statements180

6. FINANCE INCOME AND EXPENSE

Recognised in Income Statement

Finance income:

Interest income

Total finance income

Finance expense:

Interest expense

Other finance expense

Interest on lease liabilities

Total finance expense

Exceptional finance expense:

Interest expense

Total finance expense exceptional items

Net finance expense

Recognised directly in Other Comprehensive Income

Foreign currency translation differences arising on the net investment in foreign operations

Net (expense)/income recognised directly in Other Comprehensive Income

2021
€m

-

-

(13.1)

(2.9)

(3.5)

(19.5)

(7.9)

 (7.9)

2020
€m

0.5

0.5

(12.8)

(3.9)

(3.6)

(20.3)

-

-

(27.4)

(19.8)

2021
€m

(17.4)

(17.4)

2020
€m

1.4

1.4

Notes forming part of the financial statements(continued)C&C Group plc Annual Report 2021 
 
7. INCOME TAX 

(a) Analysis of (credit)/expense in year recognised in the Income Statement

Current tax: 

Irish corporation tax

Foreign corporation tax

Adjustment in respect of previous years

Deferred tax: 

Irish 

Foreign

Adjustment in respect of previous years

Rate change impact

Total income tax (credit)/expense recognised in Income Statement

Relating to continuing operations 

– continuing operations before exceptional items

– continuing operations exceptional items 

Total

181

2020
€m

2.2

9.6

(2.7)

9.1

0.6

(7.2)

-

-

(6.6)

2.5

12.3

(9.8)

2.5

2021
€m

2.3

(4.0)

(2.0)

(3.7)

0.6

(14.2)

0.2

0.3

(13.1)

(16.8)

(14.4)

(2.4)

(16.8)

The tax assessed for the year is different from that calculated at the standard rate of corporation tax in the Republic of Ireland, as explained 
below:

(Loss)/profit before tax 

Less: Group’s share of equity accounted investments’ loss/(profit) after tax

Adjusted (loss)/profit before tax

Tax at standard rate of corporation tax in the Republic of Ireland of 12.5%

Actual tax (credit)/expense is affected by the following:

(Non-taxable income)/expenses not deductible for tax purposes

Adjustments in respect of prior years 

Income taxed at rates other than the standard rate of tax 

Other differences 

Non-recognition of deferred tax assets 

Total income tax (credit)/expense

2021
€m

(121.3)

14.9

(106.4)

(13.3)

(4.8)

(1.8)

(4.1)

0.5

6.7

(16.8)

2020
€m

11.6

(0.7)

10.9

1.4

10.8

 (2.7)

(3.1)

(4.1)

0.2

2.5

Corporate GovernanceBusiness & StrategyFinancial Statements 
 
 
 
182

7. INCOME TAX (continued)

(b) Deferred tax recognised directly in Other Comprehensive Income 

Deferred tax arising on movement of derivatives designated as cash flow hedges

Deferred tax arising on revaluation of property, plant & machinery reflected in revaluation reserve

Deferred tax arising on movement of retirement benefits

Total

2021
€m

-

0.2

1.6

1.8

2020
€m

0.3

0.1

(0.7)

(0.3)

(c) Factors that may affect future charges
Future income tax charges may be impacted by changes to the corporation tax rates, for example the proposed but un-enacted UK 
corporation tax rate of 25% (increased from 20%) due to come into effect on 1 April 2023, and/or changes to corporation tax legislation in 
force in the jurisdictions in which the Group operates.

8. DIVIDENDS 

Dividends charged to Income Statement:

Final: €nil dividend paid (FY2020: 9.98c paid in July 2019)

Interim: €nil dividend paid (FY2020: 5.50c paid in December 2019)

Credit with respect to share-based payments dividend entitlements

Total equity dividends

Settled as follows:

Paid in cash

Scrip dividend

(Credit)/charge with respect to share-based payments dividend entitlements

2021
€m

-

-

(0.2)

(0.2)

-

-

(0.2)

(0.2)

2020
€m

30.8

17.3

-

48.1

29.7

18.1

0.3

48.1

In order to achieve better alignment of the interest of share-based remuneration award recipients with the interests of shareholders, 
shareholder approval was given at the 2012 AGM to a proposal that awards made and that vest under the LTIP incentive programme should 
reflect the equivalent value to that which accrues to shareholders by way of dividends during the vesting period. The Deferred Bonus Plan 
and the Buy-Out Awards also accrue dividends during the vesting period. A credit of €0.2m (FY2020: €0.3m charge) in the current financial 
year is a consequence of dividend accruing share-based payment awards deemed to have lapsed and their related dividend accrual being 
released. 

A payment of €0.4m was made in the current financial year to recipients of dividend accruing share based payment awards, where the 
award was exercised in the current financial year and the resulting dividends accrued over the vesting period were paid (FY2020: €nil). 

Due to COVID-19, no interim dividend was paid and no final dividend is being declared with respect to FY2021. Total dividend for the prior 
financial year was 5.50 cent. Total dividends of €nil (final dividend with respect to FY2020 and interim dividend with respect to FY2021) were 
recognised as a deduction from the retained income reserve in the year ended 28 February 2021 (FY2020: 15.48 cent). A credit of €0.2m 
was recorded in the current financial year as a consequence of dividend accruing share-based payment awards deemed to have lapsed and 
their related dividend accrual being released. 

Final dividends on ordinary shares are recognised as a liability in the financial statements only after they have been approved at an Annual 
General Meeting of the Company. Interim dividends on ordinary shares are recognised when they are paid.

Notes forming part of the financial statements(continued)C&C Group plc Annual Report 2021 
 
 
 
183

2021
Number
‘000

2020
Number
‘000

319,495

320,354

-

985

-

4,624

142

 (5,625)

320,480

319,495

309,149

308,906

-

1,690

309,149

310,596

2021
€m

(104.5)

33.7

(70.8)

2020
€m

9.1

82.7

91.8

Cent

Cent

(33.8)

(22.9)

(33.8)

(22.9)

2.9

29.7

2.9

29.6

9. EARNINGS PER ORDINARY SHARE

Denominator computations

Number of shares at beginning of year 

Shares issued in lieu of dividend

Shares issued in respect of options exercised

Share repurchased and subsequently cancelled

Number of shares at end of year (note 25)

Weighted average number of ordinary shares (basic)*

Adjustment for the effect of conversion of options

Weighted average number of ordinary shares, including options (diluted)

* Excludes 10.8m treasury shares (FY2020: 10.8m).

(Loss)/profit attributable to ordinary shareholders

Group (loss)/profit for the financial year

Adjustment for exceptional items, net of tax (note 5)

(Loss)/earnings as adjusted for exceptional items, net of tax

Basic (loss)/earnings per share

Basic (loss)/earnings per share 

Adjusted basic (loss)/earnings per share 

Diluted (loss)/earnings per share

Diluted (loss)/earnings per share 

Adjusted diluted (loss)/earnings per share 

Basic (loss)/earnings per share is calculated by dividing the Group (loss)/profit for the financial year by the weighted average number of 
ordinary shares in issue during the year, excluding ordinary shares purchased/issued by the Group and accounted for as treasury shares (at 
28 February 2021: 10.8m shares; at 29 February 2020: 10.8m shares). 

Diluted (loss)/earnings per share is calculated by adjusting the weighted average number of ordinary shares outstanding to assume 
conversion of all potential dilutive ordinary shares. The average market value of the Company’s shares for purposes of calculating the dilutive 
effect of share options was based on quoted market prices for the period of the year that the options were outstanding.

Employee share awards (excluding awards which were granted under plans where the rules stipulate that obligations must be satisfied by 
the purchase of existing shares (note 4)), which are performance-based are treated as contingently issuable shares because their issue is 
contingent upon satisfaction of specified performance conditions in addition to the passage of time. In accordance with IAS 33 Earnings 
per Share, these contingently issuable shares are excluded from the computation of diluted earnings per share where the vesting conditions 
would not have been satisfied as at the end of the reporting period (1,930,864 at 28 February 2021 and 175,492 at 29 February 2020). If 
dilutive other contingently issuable ordinary shares are included in diluted EPS based on the number of shares that would be issuable if the 
end of the reporting period was the end of the contingency period.

Corporate GovernanceBusiness & StrategyFinancial Statements 
 
 
184

10. BUSINESS COMBINATIONS/DIVESTMENTS AND NON-CONTROLLING INTERESTS

As part of a strategic review in the current financial year, the Group disposed of €1.3m of net assets with respect to its non-core Tipperary 
Water Cooler business for an initial consideration of €7.4m. Further consideration may be payable dependent on further revenue targets 
being achieved. Transaction costs of €0.3m were also incurred (included in the cash flows from operating activities) resulting in a profit on 
disposal of €5.8m (note 5). 

The net identifiable assets disposed were as follows:

Non-current assets
Property, plant & equipment (note 11)
Leased right-of-use assets (note 19)
Total non-current assets

Current assets
Cash
Inventories
Trade & other receivables
Current income tax asset
Current assets

Non-current liabilities
Lease liabilities (note 19)
Non-current liabilities

Current liabilities

Lease liabilities (note 19)

Trade & other payables
Current liabilities

Total net identifiable assets disposed

Total consideration
Net identifiable assets disposed
Transaction costs incurred
Profit on disposal

Satisfied by:
Cash consideration received 
Deferred consideration
Total consideration

Analysis of cash flows on disposal:
Cash consideration received
Cash and cash equivalents disposed of
Net cash inflow

Asset value on 
disposal
€m

0.9
0.4
1.3

0.5
0.1
0.3
0.1
1.0

(0.2)

(0.2)

(0.2)

(0.6)
(0.8)

1.3

7.4
(1.3)
(0.3)

5.8

7.2
0.2
7.4

7.2
(0.5)
6.7

Year ended 29 February 2020
In the prior financial year, the Group disposed of its investment and non-controlling interest in Peppermint Events Limited which it acquired 
in FY2019 as part of the acquisition of Matthew Clark (Holdings) Limited and Bibendum PLB (Topco) Limited and their subsidiaries (together 
“Matthew Clark and Bibendum”). A loss of €1.7m was incurred on disposal. 

On disposal of Peppermint Events Limited the Group reversed the adjustment to Goodwill amounting to €0.6m for non-controlling interest. 

Acquisition of equity accounted investments
Details of the Group’s equity accounted investments in the current and prior financial year are outlined in note 13.

Notes forming part of the financial statements(continued)C&C Group plc Annual Report 2021185

Freehold land & 
buildings
€m

Plant & 
machinery
€m

Motor vehicles & 
other equipment
 €m

Total
€m

90.3

191.4

0.6

3.9

2.2

1.5

-

0.6

7.8

(2.1)

(1.8)

(0.6)

98.5

195.3

(1.3)

0.4

3.2

(5.1)

-

(7.1)

-

(1.2)

10.4

(3.5)

(2.6)

-

7.1

-

88.6

205.5

67.2

0.3

3.6

-

0.3

(4.2)

67.2

(1.1)

1.7

-

(0.3)

(5.7)

-

(5.9)

55.9

348.9

1.5

15.3

0.1

-

(4.8)

361.0

(3.6)

12.5

(0.3)

(8.0)

(5.7)

-

(5.9)

350.0

15.0

138.4

51.0

204.4

0.1

-

(0.1)

1.8

0.2

(0.5)

0.2

4.9

0.2

(3.1)

(0.1)

6.3

16.8

143.2

54.3

(0.2)

-

(0.4)

-

2.1

18.3

70.3

81.7

(0.7)

-

(1.8)

-

4.7

145.4

60.1

52.1

(0.8)

(5.3)

(0.2)

(4.8)

3.8

47.0

8.9

12.9

0.5

(3.6)

-

13.0

214.3

(1.7)

(5.3)

(2.4)

(4.8)

10.6

210.7

139.3

146.7

11. PROPERTY, PLANT & EQUIPMENT 

Group

Cost or valuation

At 1 March 2019

Translation adjustment

Additions

Revaluation/impairment of property, plant & machinery

Group transfer reclassification

Disposals

At 29 February 2020

Translation adjustment

Additions

Revaluation/impairment of property, plant & machinery

Assets held for sale (note 16)

Disposal of subsidiary (note 10)

Reclassification

Disposals

At 28 February 2021

Depreciation

At 1 March 2019

Translation adjustment

Disposals

Group transfer reclassification

Charge for the year

At 29 February 2020

Translation adjustment

Disposals

Assets held for sale (note 16)

Disposal of subsidiary (note 10)

Charge for the year

At 28 February 2021

Net book value

At 28 February 2021

At 29 February 2020

Corporate GovernanceBusiness & StrategyFinancial Statements 
186

11. PROPERTY, PLANT & EQUIPMENT (continued)

28 February 2021
Leased right-of-use assets

At 28 February 2021, net carrying amount (note 19)

Total property, plant and equipment 

29 February 2020

Leased right-of-use assets

At 29 February 2020, net carrying amount (note 19)

Total property, plant and equipment

Freehold land & 

buildings Plant & machinery
€m

€m

Motor vehicles & 
other equipment
 €m

Total
€m

30.3

100.6

35.2

116.9

0.9

61.0

1.3

53.4

33.5

42.4

64.7

204.0

40.2

53.1

76.7

223.4

Cash outflow with respect to property, plant and equipment was €8.4m (FY2020: €15.3m) due to an increase in closing capital accruals at 
28 February 2021. No depreciation is charged on freehold land which had a book value of €16.2m at 28 February 2021. 

Valuation of freehold land & buildings and plant & machinery - 28 February 2021
In the current financial year, the Group engaged the Real Estate & Capital Equipment Valuation team of PricewaterhouseCoopers LLP to 
value the Group’s freehold land & buildings and plant & machinery at the Group’s manufacturing facilities in Clonmel (Tipperary), Wellpark 
(Glasgow) and the Group’s facility in Castel Branco in Portugal. The valuers are members of the Royal Institution of Chartered Surveyors with 
experience of undertaking property, plant and equipment valuations on a global basis. 

For specialised assets, comprising the production facilities at Clonmel, Wellpark Brewery and Portugal the Depreciated Replacement Cost 
approach has been applied to value land & buildings. The Depreciated Replacement Cost approach was also used to derive fair value for the 
plant & machinery at the Group’s manufacturing facilities given their specialised nature. 

The result of these external valuations, as at 28 February 2021, was an increase in the value of freehold land & buildings of €3.2m of which 
€2.3m was credited to the Income Statement and €0.9m was credited to Other Comprehensive Income. The value of plant & machinery 
decreased by €3.5m which was expensed to the Income Statement as there was no previously recognised gain in the revaluation reserve 
against which to offset.

For all other items of land & buildings and plant & machinery the Group completed an internal assessment of the appropriateness of their 
carrying value. Assisted by a market overview provided by the valuation team from PricewaterhouseCoopers LLP, with respect to the 
geographic locations of the Group’s assets, the Group concluded that the carrying value was appropriate at 28 February 2021 and no 
adjustment was recorded in this regard.

Valuation of freehold land & buildings and plant & machinery - 29 February 2020
In the prior financial year, the Group also engaged the Real Estate & Capital Equipment Valuation team of PricewaterhouseCoopers LLP to 
value the Group’s freehold land & buildings and plant & machinery at the Group’s manufacturing facilities in Clonmel (Tipperary), Wellpark 
(Glasgow), and Vermont (USA) along with the Group’s depots in Ireland and the Group’s facility in Castel Branco in Portugal. 

Two methodologies were also applied to value the land & buildings in the prior financial year depending upon the type of asset. For 
specialised assets, such as the production facilities at Clonmel, Wellpark Brewery, Vermont and Portugal the Depreciated Replacement Cost 
approach was applied. The distribution warehouses comprise standard distribution facilities with an active market and therefore they were 
valued using a market approach. The Depreciated Replacement Cost approach was also used to derive fair value for the plant & machinery 
at the Group’s manufacturing facilities given their specialised nature. 

Notes forming part of the financial statements(continued)C&C Group plc Annual Report 2021187

11. PROPERTY, PLANT & EQUIPMENT (continued)

The result of these external valuations, as at 29 February 2020, was an increase in the value of freehold land & buildings of €2.2m of which 
€1.1m was credited to the Income Statement and €1.1m was credited to the revaluation reserve via Other Comprehensive Income. The value 
of plant & machinery decreased by €2.1m which was expensed to the Income Statement as there was no previously recognised gain in the 
revaluation reserve against which to offset.

Useful Lives
The following useful lives were attributed to the assets:

Asset category

Tanks

Process equipment 

Bottling & packaging equipment

Process automation

Buildings 

Useful life

30 – 35 years

20 – 25 years

15 – 20 years

10 years

50 years

Net book value (pre right-of-use assets)

Carrying value at 28 February 2021 post revaluation

Carrying value at 28 February 2021 pre revaluation

Gain/(loss) on revaluation

28 February 2021 classified within:

Income Statement

Other Comprehensive Income

Net book value (pre right-of-use assets)

Carrying value at 29 February 2020 post revaluation

Carrying value at 29 February 2020 pre revaluation

Gain/(loss) on revaluation

29 February 2020 classified within:

Income Statement

Other Comprehensive Income 

Freehold land & 

buildings  Plant & machinery
 €m

€m

Motor vehicles & 
other equipment 
 €m

70.3

67.1

3.2

60.1

63.6

(3.5)

8.9

8.9

-

Freehold land & 
buildings 
€m

Plant & 
machinery
 €m

Motor vehicles & 
other equipment 
 €m

81.7

79.5

2.2

52.1

54.2

(2.1)

12.9

12.9

-

Total
€m

139.3

139.6

(0.3)

(1.2)

0.9

Total
€m

146.7

146.6

0.1

(1.0)

1.1

Corporate GovernanceBusiness & StrategyFinancial Statements 
 
188

11. PROPERTY, PLANT & EQUIPMENT (continued)

Fair value hierarchy
The valuations of freehold land & buildings and plant & machinery, excluding right-of-use assets, are derived using data from sources which 
are not widely available to the public and involve a degree of judgement. For these reasons, the valuations of the Group’s freehold land & 
buildings and plant & machinery are classified as ‘Level 3’ as defined by IFRS 13 Fair Value Measurement, and as illustrated below:

Recurring measurements

Freehold land & buildings measured at market value

Freehold land & buildings measured at Depreciated Replacement Cost

Plant & machinery measured at Depreciated Replacement Cost

At 28 February 2021

Recurring measurements

Freehold land & buildings measured at market value

Freehold land & buildings measured at Depreciated Replacement Cost

Plant & machinery measured at Depreciated Replacement Cost

At 29 February 2020

Carrying amount
€m

Quoted prices 
Level 1
€m

Significant 
observable 
Level 2
€m

Significant 
unobservable 
Level 3
€m

14.7

55.6

60.1

130.4

-

-

-

-

-

-

-

-

14.7

55.6

60.1

130.4

Carrying amount
€m

Quoted prices 
Level 1
€m

Significant 
observable 
Level 2
€m

Significant 
unobservable 
Level 3
€m

21.8

59.9

52.1

133.8

-

-

-

-

-

-

-

-

21.8

59.9

52.1

133.8

Measurement techniques
The Group used the following techniques to determine the fair value measurements categorised in Level 3:
•  The Group’s depots are valued using a market value approach. The market value is the price that would be received to sell an asset or 

paid to transfer a liability in an orderly transaction between market participants at the measurement date.

•  The Group’s specialised assets such as the production facilities at Clonmel, Wellpark and Portugal are valued using the Depreciated 
Replacement Cost approach. Depreciated Replacement Cost is assessed, firstly, by the identification of the gross replacement cost 
for each class of asset at each of the Group’s plants. A depreciation factor derived from both the physical and functional obsolescence 
of each class of asset, taking into account estimated residual values at the end of the life of each class of asset, is then applied to the 
gross replacement cost to determine the net replacement cost. An economic obsolescence factor, which is derived based on current 
and anticipated capacity or utilisation of each plant and machinery asset, at each of the Group’s plants, as a function of total available 
production capacity, is applied to determine the Depreciated Replacement Cost.

Notes forming part of the financial statements(continued)C&C Group plc Annual Report 2021 
 
189

11. PROPERTY, PLANT & EQUIPMENT (continued)

Unobservable inputs
The significant unobservable inputs used in the market value measurement of land & buildings is as follows:

Valuation technique

Significant unobservable inputs

Comparable market 
transactions

Price per square foot/
acre

Range of unobservable inputs – 
Land (‘000)

Range of unobservable inputs – 
Buildings

Relationship of unobservable 
inputs to fair value

The higher the price per 
square foot/acre, the 
higher the fair value.

Republic of Ireland

€50 – €150 per hectare

Portugal

€40 per hectare

€64 – €1,119 per square 
metre

€96 - €571 per square 
metre

United States

$39 per acre

$48 per square foot

United Kingdom

£175-£225 per acre

£251 to £1,524 per 
square metre

The significant unobservable inputs used in the Depreciated Replacement Cost measurement of freehold land & buildings and plant & 
machinery are as follows:

Gross replacement cost adjustment

Economic obsolescence adjustment 
factor

Increase in gross replacement cost of 0% (FY2020: 0%), based on management’s judgment 
supported by discussions with valuers

Economic obsolescence, considered on an asset by asset basis, for each plant, ranging from 
0% to 100% (FY2020: 0% to 100%). The weighted average obsolescence factor by site is 
as follows: Cidery, Ireland – 21%; Brewery Scotland – 3% and Cidery, United States – 41%, 
Portugal – 0%

Physical and functional obsolescence 
adjustment factor

Adjustment for changes to physical and functional obsolescence ranging from 63% to 85% 
(FY2020: 49% to 76%)

The carrying value of depot freehold land & buildings would increase/(decrease) by €0.7m if the comparable open market value increased/
(decreased) by 5%.

The carrying value of freehold land & buildings which is valued on the Depreciated Replacement Cost basis, would increase/(decrease) by 
€2.2m if the economic obsolescence adjustment factor was (decreased)/increased by 5%. The estimated carrying value of the same land & 
buildings would increase/(decrease) by €0.9m if the gross replacement cost was increased/(decreased) by 2%.

The carrying value of plant & machinery in the Group which is valued on the Depreciated Replacement Cost basis, would increase by €2.9m 
if the economic obsolescence adjustment factor was decreased by 5%. If the economic obsolescence adjustment increased by 5% the 
value would increase by €3.2m. If the gross replacement cost was increased by 2% the carrying value of the Group’s plant & machinery 
would increase by €0.6m. If the gross replacement cost decreased by 2% the carrying value of the Group’s plant & machinery would 
decrease by €0.9m.

Company
The Company has no property, plant & equipment.

Corporate GovernanceBusiness & StrategyFinancial Statements 
 
190

12. GOODWILL & INTANGIBLE ASSETS

Cost

At 1 March 2019

Additions

Write-back relating to non-controlling interest

Disposals

Translation adjustment

At 29 February 2020

Additions

Translation adjustment

At 28 February 2021

Amortisation and impairment

At 1 March 2019

Disposals

Impairment charge for the year

Amortisation charge for the year

At 29 February 2020

Impairment charge for the year

Amortisation charge for the year

At 28 February 2021

Net book value 

At 28 February 2021

At 29 February 2020

Goodwill
€m

Brands
€m

Other intangible 
assets
€m

601.2

322.1

-

0.6

-

1.1

602.9

-

(3.1)

599.8

76.2

-

-

-

76.2

-

-

-

-

-

2.0

324.1

-

(2.2)

321.9

180.4

-

34.2

-

214.6

-

-

Total
€m

958.0

4.5

0.6

(0.1)

3.2

34.7

4.5

-

(0.1)

0.1

39.2

966.2

1.6

(0.3)

40.5

17.7

(0.1)

2.4

2.5

22.5

0.3

2.6

1.6

(5.6)

962.2

274.3

(0.1)

36.6

2.5

313.3

0.3

2.6

76.2

214.6

25.4

316.2

523.6

526.7

107.3

109.5

15.1

16.7

646.0

652.9

Goodwill
Goodwill has been attributed to cash generating units (as identified under IAS 36 Impairment of Assets) as follows:

At 1 March 2019

Write-back relating to non-controlling 
interest

Translation adjustment

At 29 February 2020

Translation adjustment

At 28 February 2021

Ireland
€m

154.5

-

-

154.5

-

154.5

Scotland
€m

59.5

-

0.3

59.8

(0.7)

59.1

C&C Brands
€m

North America
€m

180.8

-

0.1

180.9

(0.3)

180.6

9.2

-

-

9.2

-

9.2

Export
€m

16.0

-

-

MCB
€m

105.0

0.6

0.7

Total
 €m

525.0

0.6

1.1

16.0

106.3

526.7

-

16.0

(2.1)

104.2

(3.1)

523.6

Notes forming part of the financial statements(continued)C&C Group plc Annual Report 2021 
191

12. GOODWILL & INTANGIBLE ASSETS (continued)

Goodwill consists both of goodwill capitalised under Irish GAAP which at the transition date to IFRS was treated as deemed cost and 
goodwill that arose on the acquisition of businesses since that date which was capitalised at cost and subsequently at fair value and 
represents the synergies arising from cost savings and the opportunity to utilise the extended distribution network of the Group to leverage 
the marketing of acquired products.

In line with IAS 36 Impairment of Assets goodwill is allocated to each cash generating unit (CGU) which is expected to benefit from the 
combination synergies. These CGU’s represent the lowest level within the Group at which goodwill is monitored for internal management 
purposes. 

All goodwill is regarded as having an indefinite life and is not subject to amortisation under IFRS but is subject to annual impairment testing.

In the prior financial year, on disposal of Peppermint Events Limited the Group reversed the adjustment to Goodwill amounting to €0.6m for 
non-controlling interest. 

Brands
Brands are expected to generate positive cash flows for as long as the Group owns the brands and have been assigned indefinite lives. 

Capitalised brands include the Tennent’s beer brands and the Gaymers cider brands acquired during FY2010, Waverley wine brands 
acquired during FY2013 and the Matthew Clark and Bibendum brands acquired during FY2019.

The Tennent’s, Gaymers, Waverley wine brands and Matthew Clark and Bibendum brands were valued at fair value on the date of 
acquisition in accordance with the requirements of IFRS 3 (2008) Business Combinations by independent professional valuers. The Waverley 
wine brands were valued at cost. 

The carrying value of the Tennent’s beer brand as at 28 February 2021 amounted to €73.5m (FY2020: €75.0m) and has an indefinite life 
which is subject to annual impairment testing. The movement in the current financial year is due to translation adjustment. 

The carrying amount of brands with indefinite lives are allocated to operating segments as follows:

At 1 March 2019

Impairment charge for the year

Translation adjustment

At 29 February 2020

Translation adjustment

At 28 February 2021

Great Britain
€m

International
€m

91.7

-

0.6

92.3

(1.8)

90.5

32.8

(34.1)

1.3

-

-

-

MCB
€m

17.2

(0.1)

0.1

17.2

(0.4)

16.8

Total
€m

141.7

(34.2)

2.0

109.5

(2.2)

107.3

The brands are protected by trademarks, which are renewable indefinitely in all major markets where they are sold and it is the Group’s 
policy to support them with the appropriate level of brand advertising. In addition, there are not believed to be any legal, regulatory or 
contractual provisions that limit the useful lives of these brands. Accordingly, the Directors believe that it is appropriate that the brands be 
treated as having indefinite lives for accounting purposes.

No intangible assets were acquired by way of government grant, there is no title restriction on any of the capitalised intangible assets and 
no intangible assets are pledged as security. There are no contractual commitments in relation to the acquisition of intangible assets at year 
end.

In the prior financial year, the Group recognised an impairment charge of €34.1m relating to the North America cash generating unit and 
€0.1m relating to Matthew Clark Bibendum cash generating unit.

Corporate GovernanceBusiness & StrategyFinancial Statements 
 
192

12. GOODWILL & INTANGIBLE ASSETS (continued)

Other intangible assets
Other intangible assets have been attributed to operating segments (as identified under IFRS 8 Operating Segments) as follows:

Cost

At 1 March 2019

Additions

Disposals

Translation adjustment

At 29 February 2020

Additions

Translation adjustment

At 28 February 2021

Amortisation and impairment

At 1 March 2019

Disposals

Impairment charge for the year

Amortisation charge for the year

At 29 February 2020

Impairment charge for the year

Amortisation charge for the year

At 28 February 2021

Net book value 

At 28 February 2021

At 29 February 2020

Ireland
€m

Great Britain
€m

International
€m

6.8

-

-

-

6.8

0.2

-

7.0

2.1

-

-

0.7

2.8

-

0.6

3.4

3.6

4.0

15.8

2.1

-

-

17.9

0.8

(0.1)

18.6

14.2

-

-

0.2

14.4

-

0.5

14.9

3.7

3.5

0.3

-

-

-

0.3

-

-

0.3

0.2

-

-

0.1

0.3

-

-

0.3

-

-

MCB
€m

11.8

2.4

(0.1)

0.1

14.2

0.6

(0.2)

14.6

1.2

(0.1)

2.4

1.5

5.0

0.3

1.5

6.8

7.8

9.2

Total
€m

34.7

4.5

(0.1)

0.1

39.2

1.6

(0.3)

40.5

17.7

(0.1)

2.4

2.5

22.5

0.3

2.6

25.4

15.1

16.7

In the current financial year, the Group wrote off an IT intangible asset where the project was not completed, as a direct consequence of 
COVID-19 of €0.3m (FY2020: €2.4m).

Other intangible assets comprise the fair value of trade relationships acquired as part of the acquisition of Matthew Clark and Bibendum in 
FY2019, trade relationships acquired as part of the acquisition of TCB Wholesale during FY2015, the Gleeson trade relationships acquired 
during FY2014 and 20 year distribution rights for third party beer products acquired as part of the acquisition of the Tennent’s business 
during FY2010. These were valued at fair value on the date of acquisition in accordance with the requirements of IFRS 3 (2008) Business 
Combinations by independent professional valuers. The intangible assets have a finite life and are subject to amortisation on a straight-line 
basis. Also included within Other Intangible assets are software and licences.

The amortisation charge for the year ended 28 February 2021 with respect to intangible assets was €2.6m (2020: €2.5m). 

Notes forming part of the financial statements(continued)C&C Group plc Annual Report 2021 
193

12. GOODWILL & INTANGIBLE ASSETS (continued)

Impairment testing
To ensure that goodwill and brands that are considered to have an indefinite useful economic life are not carried at above their recoverable 
amount, impairment testing is performed comparing the carrying value of the assets with their recoverable amount using value-in-use 
computations. Impairment testing is performed annually or more frequently if there is an indication that the carrying amount may not be 
recoverable. Where the value-in-use exceeds the carrying value of the asset, the asset is not impaired. 

As permitted by IAS 36 Impairment of Assets, the value of the Group’s goodwill has been allocated to groups of cash generating units (CGU), 
which are not larger than an operating segment determined in accordance with IFRS 8 Operating Segments. These business segments 
represent the lowest levels within the Group at which the associated goodwill is monitored for management purposes. 

The recoverable amount is calculated using value-in-use computations based on estimated future cash flows discounted to present value 
using a discount rate appropriate to each cash generating unit and brand. Terminal values are calculated on the assumption that cash flows 
continue in perpetuity. 

The key assumptions used in the value-in-use computations using level 3 inputs in accordance with fair value hierarchy are:
•  Expected volume, net revenue and operating profit growth rates – cash flows for each CGU and brand are based on detailed financial 

projections for years one and two which were then projected out for years three, four and five. 

•  Long-term growth rate – cash flows after the first five years were extrapolated using a long-term growth rate, on the assumption that cash 

flows for the first five years will increase at a nominal growth rate in perpetuity.

•  Discount rate.

The key assumptions were based on management’s assessment of anticipated market conditions for each CGU. The key assumption for the 
Group in the current financial year is COVID-19, how and when restrictions are lifted and the corresponding impact on the trade as the sector 
reopens. The Group took into account historical experience and in particular the Group’s experience over the last twelve month period. The 
Group also considers its core strengths and weaknesses in the markets in which it operates and external factors such as macro-economic 
factors, inflation expectations by geography, regulation and expected changes in regulation (such as expected changes to duty rates and 
minimum pricing), market growth rates, sales price trend, competitor activity, market share targets and strategic plans and initiatives. 

A terminal growth rate of 1.75%-2.00% (FY2020: 1.75%-2.00%) in perpetuity was assumed based on an assessment of the likely long-term 
growth prospects for the sectors and geographies in which the Group operates. The resulting cash flows were discounted to present value 
using a range of discount rates between 7.11%-8.41% (FY2020: 5.60%-8.25%); these rates are in line with the Group’s estimated pre-tax 
weighted average cost of capital for the three main geographies in which the Group operates (Ireland, Great Britain and North America), 
arrived at using the Capital Asset Pricing Model as adjusted for asset and country specific factors.

In the prior financial year, with regard to the Group’s North America segment and in particular the Woodchuck suite of brands, the projected 
cash flows no longer supported the carrying value of the brand and an impairment of €34.1m was taken at 29 February 2020. 

In the prior financial year, the Group also booked an impairment of €0.1m with respect to the Group’s Matthew Clark Bibendum cash 
generating unit directly related to a discontinued brand.

Corporate GovernanceBusiness & StrategyFinancial Statements 
 
194

12. GOODWILL & INTANGIBLE ASSETS (continued)

The Group has performed the detailed impairment testing calculations by cash generating units with the following discount rates being 
applied:

Market

Ireland 
Scotland

C&C Brands

North America

Export

Matthew Clark Bibendum (MCB)

Discount rate
2021

Discount rate
2020

Terminal growth
rate 2021

Terminal growth
rate 2020

8.41%
7.56%

7.56%

7.11%

7.56%

7.56%

7.25%
7.25%

7.25%

8.25%

5.60%

7.25%

2.00%
2.00%

2.00%

1.75%

2.00%

2.00%

2.00%
2.00%

2.00%

1.75%

2.00%

2.00%

The impairment testing carried out at year end identified headroom in the recoverable amount of all the Group’s goodwill and intangible 
assets (FY2020: impairment of €34.1m in North America). 

Significant goodwill amounts
The goodwill allocated to Ireland, C&C Brands and MCB CGU’s amount to 30% (FY2020: 29%), 34% (FY2020: 34%) and 20% (FY2020: 
20%) of the total carrying amount of goodwill respectively.

Goodwill allocated to the cash generating unit 
at balance sheet date

Discount rate applied to the cash flow 
projections (real pre-tax)

Ireland

2021

2020

C&C Brands
2021

2020

MCB

2021

2020

154.5

154.5

180.6

180.9

104.2

106.3

8.41%

7.25%

7.56%

7.25%

7.56%

7.25%

Sensitivity analysis 
In the current financial year, the impairment testing carried out as at 28 February 2021 identified headroom in the recoverable amount of the 
brands and goodwill compared to their carrying values.

The key sensitivities for the impairment testing are net revenue and operating profit assumptions, discount rates applied to the resulting cash 
flows and the expected long-term growth rates. 

Notes forming part of the financial statements(continued)C&C Group plc Annual Report 2021 
 
195

12. GOODWILL & INTANGIBLE ASSETS (continued)

The value-in-use calculations indicate significant headroom in respect of all cash generating units. The cash generating unit with the least 
headroom, is the C&C Brands cash generating unit although the headroom is in excess of €68m. The table below identifies the impact of a 
movement in the key inputs with respect to C&C Brands. 

Increase/(decrease) in operating profit

Increase in discount rate

Decrease in discount rate

Increase in terminal growth rate

Decrease in terminal growth rate

2021

2020

Movement
%

2.5/(2.5)

0.25

(0.25)

0.25

(0.25)

Increase/
(decrease) on 
headroom
€m

6.9/(6.9)

(12.0)

13.1

10.6

(9.7)

Movement
%

2.5/(2.5)

0.25

(0.25)

0.25

(0.25)

Increase/
(decrease) on 
headroom
€m

7.0/(7.0)

(10.2)

11.2

11.7

(10.7)

The Group concludes that no reasonable movement in any of the underlying assumptions would result in a material impairment in any of the 
Group’s cash generating units or brands.

13. EQUITY ACCOUNTED INVESTMENTS/FINANCIAL ASSETS

(a) Equity accounted investments/financial assets – Group

Investment in equity accounted investments/
financial assets

Carrying amount at 1 March 2019

Purchase price paid

Disposal

Share of profit/(loss) after tax

Share of exceptional loss after tax (note 5)

Share of Other Comprehensive Income

Translation adjustment

Carrying amount at 29 February 2020

Purchase price paid

Share of loss after tax

Share of exceptional loss after tax (note 5)

Impairment of equity investment (note 5)

Equity accounted investment asset adjustment

Share of Other Comprehensive Income

Translation adjustment

Carrying amount at 28 February 2021

Joint ventures

Admiral Taverns
€m

Drygate Brewing 
Company 
Limited
€m

Canadian 
Investment
€m

Associates

 Whitewater 
Brewing 
Company 
Limited
€m

Other
€m

Total
€m

67.3

10.7

-

3.1

(2.4)

3.7

0.4

82.8

6.7

(6.0)

(8.8)

(8.9)

(1.1)

(0.4)

(2.2)

62.1

0.3

-

-

-

-

-

-

0.3

-

(0.1)

-

(0.2)

-

-

-

-

3.5

-

(3.5)

-

-

-

-

-

-

-

-

-

-

-

-

-

0.3

-

-

0.1

-

-

-

0.4

-

-

-

-

-

-

-

0.4

-

0.5

-

(0.1)

-

-

-

0.4

0.2

-

-

-

-

-

- 

0.6

71.4

11.2

(3.5)

3.1

(2.4)

3.7

0.4

83.9

6.9

(6.1)

(8.8)

(9.1)

(1.1)

(0.4)

(2.2)

63.1

Corporate GovernanceBusiness & StrategyFinancial Statements 
 
196

13. EQUITY ACCOUNTED INVESTMENTS/FINANCIAL ASSETS (continued)

Summarised financial information for the Group’s investment in joint ventures and associates which are accounted for using the equity 
method is as follows:

Non-current assets

Current assets

Non-current liabilities

Current liabilities

Net assets

Revenue

(Loss)/profit before tax

Other Comprehensive Income

Admiral Taverns*
2021
€m

Joint ventures 
2021
€m

Associates
2021
€m

379.4

36.1

(239.0)

(27.2)

149.3**

42.7

(37.9)

(0.8)

2.4

0.8

(1.7)

(1.3)

0.2

2.5

3.2

1.4

(2.1)

(0.7)

1.8

0.3

(0.2)

                  -

-                    -

Admiral 
Taverns*
2020
€m

417.7

30.9

(242.6)

(32.5)

173.5

86.6

3.8

7.7

Joint ventures 
2020
€m

Associates
2020
€m

2.6

1.0

(1.9)

(1.3)

0.4

4.3

(0.2)

-

3.3

1.8

(2.2)

(1.0)

1.9

3.1

(0.2)

-

*  

Included in current assets for Admiral Taverns is cash and cash equivalents of €15.0m (FY2020: €12.9m). Admiral Taverns also had depreciation and amortisation of €10.0m 
(FY2020: €8.6m), net interest costs of €16.8m (FY2020: €11.2m) and tax credit of €7.5m (FY2020: tax charge €2.3m)

**   Net assets of €149.3m by the Group’s share in equity at 28 February 2021 of 48.85% amounts to €72.9m however the percentage ownership of the Group has changed since 
original investment (including during the current financial year) and therefore the weighted share of net assets attributable to the Group at 28 February 2021 was €71.0m. The 
Group also booked an impairment charge of €8.9m in the current financial year which results in a carrying value at 28 February 2021 of €62.1m 

A listing of the Group’s equity accounted investments is contained in note 29.

Admiral Taverns
On 6 December 2017, the Group entered into a joint venture arrangement for a 49.9% share in Brady P&C Limited (“Admiral Taverns”), a 
UK incorporate entity with Proprium Capital Partners (50.1%). Brady P&C Limited subsequently incorporated a UK company, Brady Midco 
Limited where Admiral management acquired 6.5% of the shares. Brady Midco Limited incorporated Brady Bidco Limited which acted as 
the acquisition vehicle to acquire the entire share capital of AT Brit Holdings Limited (trading as Admiral Taverns) on the 6 December 2017. 
The equity investment by the Group was £37.4m (€42.4m euro equivalent on date of investment) representing 46.65% of the issued share 
capital of Admiral Taverns. The Group has 50% representation on the board and no decision can be made without 100% agreement by all 
Directors. The Group determined that Admiral Taverns was to be accounted for as a joint venture. 

In the prior financial year, Admiral management disposed of 2% of their shareholding which in turn increased C&C’s shareholding from 
46.65% to 47.7%. In the current financial year, the Group made an equity investment in Admiral Taverns for €6.7m (£6.0m). Also, during the 
current financial year, Admiral management disposed of 2.4% of their shareholding which in turn increased C&C’s shareholding from 47.7% 
to 48.85%. 

In the current financial year, the share of loss before exceptional items of Admiral Taverns attributable to the Group was €6.0m (FY2020: 
profit €3.1m). The Group also incurred €8.8m with respect to its share of Admiral’s exceptional items. These included a charge of €7.0m 
(FY2020: €2.7m) with respect to the Group’s share of the revaluation loss arising from the fair value exercise to value Admiral’s property 
assets at 28 February 2021. As a result of the same valuation exercise, a loss of €0.4m (FY2020: a gain of €3.7m) with respect to the Group’s 
share of the revaluation, was recognised in Other Comprehensive Income. The Group also recognised a charge of €1.8m with respect 
to its share of other exceptional items for the year, including €0.8m with respect to a provision against trade debtors as a consequence 
of COVID-19, €0.5m with respect to an Asbestos provision with the remaining €0.5m in relation to other charges directly attributable to 
COVID-19. 

Notes forming part of the financial statements(continued)C&C Group plc Annual Report 2021197

13. EQUITY ACCOUNTED INVESTMENTS/FINANCIAL ASSETS (continued)

The Group also recorded, within exceptional operating costs (note 5), an impairment charge of €8.9m with respect to the carrying value of its 
investment in Admiral Taverns at 28 February 2021. The hospitality and pub industry in the United Kingdom have been significantly curtailed 
by lockdowns and trading restrictions since March 2020. The Group assessed the carrying value of its equity accounted investment in 
Admiral Taverns at 28 February 2021, in light of the underutilisation of their pub assets as a direct consequence of such lockdowns, and 
recorded an impairment charge of €8.9m in this regard.  

Also in the current financial year, the Group recognised the Group’s share of an adjustment to the net asset allocation between the joint 
venture partners and the minority shareholder of €1.1m resulting from the repurchase of shares from the minority shareholder.

In the prior financial year, the Group invested €10.7m which gave rise to capital duties to be expensed in relation to the acquisition (the 
Group’s share of this expense was €2.9m). This was offset by recognition of the Group’s share of an adjustment made by the investee to 
recognise a higher deferred tax asset, in FY2020, in respect of timing differences on fixed assets in respect of prior years (the Group’s share 
of this gain was €3.2m).

Sensitivity analysis 
In determining the recoverable amount of the Group’s investment in Admiral Taverns, the Group utilised a market approach leveraging 
EBITDA and other relevant information generated by market transactions involving similar businesses. The key sensitivities for the impairment 
testing are the EBITDA forecast and the multiple assumption in the valuation calculation. 

An increase of 2.5% in the EBITDA or EBITDA multiple assumption would lead to an increase of €4.4m in the carrying value of the Admiral 
investment, whilst a decrease of the same assumptions would lead to a €4.4m decrease of the Admiral carrying amount. 

Drygate Brewing Company Limited
In 2015, the Group entered into a joint venture arrangement with Heather Ale Limited, run by the Williams brothers who are recognised 
as leading family craft brewers in Scotland, to form a new entity Drygate Brewing Company Limited. The joint venture, which is run 
independently of the joint venture partners existing businesses, operates a craft brewing and retail facility adjacent to Wellpark brewery. 

In light of the impact of COVID-19 on the hospitality and pub industry the Group assessed the carrying value of its investment in Drygate 
Brewing Company Limited at 28 February 2021 and recorded an impairment charge of €0.2m (£0.2m) within exceptional operating costs 
(note 5).  

Canadian Investment
During the prior financial year, the Group disposed of its equity accounted investment in a Canadian company for cash proceeds of €6.1m, 
realising a profit of €2.6m on disposal. 

Whitewater Brewing Company Limited
On 20 December 2016, the Group acquired 25% of the equity share capital of Whitewater Brewing Company Limited, an Irish Craft brewer 
for £0.3m (€0.3m). 

Other
During the current financial year, the Group made a 1% investment in an English entity Bramerton Condiments Limited for €0.1m (£0.1m) and 
a 50% investment in 3 Counties Spirits Limited for €nil consideration.

Corporate GovernanceBusiness & StrategyFinancial Statements198

13. EQUITY ACCOUNTED INVESTMENTS/FINANCIAL ASSETS (continued)

On 7 January 2021, the Group also acquired an 8% shareholding in Innis & Gunn Holdings Limited at €nil cost. Share subscription costs of 
€0.1m (£0.1m) were incurred in this regard. 

On 5 March 2019, the Group made a 10% investment in an English registered entity Jubel Limited, a craft beer producer for €0.3m (£0.3m). 

In the prior financial year, the Group made an additional investment in CVBA Braxatorium Parcensis of €0.2m following on from a less than 
€0.1m investment in FY2019. The Group has a 33% investment in the Belgium entity. 

The Group also has an equity investment in Shanter Inns Limited, Beck & Scott (Services) Limited (Northern Ireland) and The Irish Brewing 
Company Limited (Ireland). The value of each of these investments is less than €0.1m in the current and prior financial year.

(b) Financial Assets – Company 

Equity investment in subsidiary undertakings at cost

At beginning of year

Capital contribution in respect of share options granted to employees of subsidiary undertakings 

At end of year

2021
€m

984.6

0.8

985.4

2020
€m

982.1

2.5

984.6

The total expense of €0.8m (FY2020: €2.5m) attributable to equity settled awards granted to employees of subsidiary undertakings has been 
included as a capital contribution in financial assets. 

In the opinion of the Directors, the shares in the subsidiary undertakings are worth at least the amounts at which they are stated in the 
Consolidated Balance Sheet. Details of subsidiary undertakings are set out in note 29.

14. INVENTORIES

Group

Raw materials & consumables

Finished goods & goods for resale

Total inventories at lower of cost and net realisable value

2021
€m

38.4

82.9

121.3

2020
€m

46.2

99.6

145.8

An analysis of the Group’s raw material cost of goods sold/bought in finished goods is provided in note 2 to the consolidated financial 
statements. 

Inventory write-down recognised within operating costs before exceptional items amounted to €0.9m (FY2020: €2.2m). The inventory write-
down in the current and prior financial year was with respect to breakages and write off of damaged and obsolete stock. The Group incurred 
exceptional charges of €5.8m with respect to inventory (FY2020: €10.6m), this related to inventory that became obsolete as a consequence 
of the COVID-19 restrictions. 

Notes forming part of the financial statements(continued)C&C Group plc Annual Report 2021 
 
 
199

                 Group

                 Company

2021
€m

75.9

-

3.8

23.1

2020
€m

93.1

-

21.6

51.3

2021
€m

-

118.6

-

-

2020
€m

-

263.4

-

0.2

102.8

166.0

118.6

263.6

38.3

3.5

41.8

144.6

23.1

2.7

25.8

191.8

-

-

-

-

-

-

118.6

263.6

15. TRADE & OTHER RECEIVABLES

Amounts falling due within one year:

Trade receivables

Amounts due from Group undertakings

Advances to customers

Prepayments and other receivables 

Amounts falling due after one year:

Advances to customers

Prepayments and other receivables

Total

Amounts due from Group undertakings are a combination of interest bearing and interest free receivables and are all repayable on demand.

The Group manages credit risk through the use of a receivables purchase arrangement, for an element of its trade receivables. Under 
the terms of this arrangement, the Group transfers the credit risk, late payment risk and control of the receivables sold. This arrangement 
contributed €45.0m to Group cash (FY2020: €131.4m) at 28 February 2021. The Group’s debtors would therefore have been €45.0m higher 
(FY2020: €131.4m) had the programme not been in place. The Group’s trade receivables programme is not recognised on the Consolidated 
Balance Sheet as it meets the de-recognition criteria under IFRS 9 Financial Instruments.

The aged analysis of trade receivables and advances to customers analysed between amounts that were not past due and amounts past 
due at 28 February 2021 and 29 February 2020 were as follows:

Group

Not past due

Past due:

Past due 0-30 days

Past due 31-120 days

Past due 121-365 days

Past due more than one year

Total

            Trade receivables

Gross
2021
€m

Impairment
2021
€m

        Advances to customers
Impairment
2021
€m

Gross
2021
€m

      Total

Gross
2021
€m

Impairment
2021
€m

      Total

Gross
2020
€m

Impairment
2020
€m

57.8

(1.4)

49.7

(9.4)

107.5

(10.8)

131.6

(25.6)

5.6

13.2

8.4

7.3

92.3

(1.0)

(3.6)

(4.5)

(5.9)

0.2

0.4

0.6

2.5

-

     (0.1)

(0.4)

(1.4)

5.8

13.6

9.0

9.8

(1.0)

(3.7)

(4.9)

(7.3)

15.9

10.4

8.7

11.2

(1.2)

(3.7)

(2.5)

(7.0)

(16.4)

53.4

(11.3)

145.7

(27.7)

177.8

(40.0)

Trade receivables, advances to customers and other receivables are recognised initially at fair value and subsequently measured at 
amortised cost less loss allowance or impairment losses. 

Specifically, for advances to customers, any difference between the present value and the nominal amount at inception is treated as an 
advance of discount prepaid to the customer and is recognised in the Income Statement in accordance with the terms of the agreement. 
The discount rate calculated by the Group is at least based on the risk-free rate plus a margin, which takes into account the risk profile of the 
customer. 

Corporate GovernanceBusiness & StrategyFinancial Statements 
 
200

15. TRADE & OTHER RECEIVABLES (continued)

The Group applies the simplified approach permitted by IFRS 9 Financial Instruments to measure expected credit losses for trade 
receivables, which requires expected lifetime losses to be recognised from initial recognition of the receivables. 

To measure the expected credit losses, trade receivables are assessed collectively in groups that share similar credit risk characteristics, 
such as customer segments and in particular the Group’s view of how COVID-19 and related restrictions impacted particular customer 
segments over the last twelve month period and how they are expected to impact them going forward, historical information on payment 
patterns including the payment patterns over the last twelve month period, terms of payment, the expected impact of government schemes 
coming to an end as markets reopen and what impact that might have on the Group’s customers including an assessment of the risk of 
insolvencies due to lack of liquidity when the extended government payment terms cease. COVID-19 had and continues to have a material 
impact on the assessment of credit losses of the Group’s receivables balances. The Group booked an exceptional provision of €19.4m 
in FY2020 with respect to the Group’s receivables balances and has recorded an exceptional credit of €6.1m in this regard in the current 
financial year (note 5). 

Regarding advances to customers, the Group applies the general approach to measure expected credit losses which requires a loss 
provision to be recognised based on twelve month or lifetime expected credit losses, provided a significant increase in credit risk has 
occurred since initial recognition. The Group assesses the expected credit losses for advances to customers based on historical information 
on repayment patterns including the repayment patterns over the last twelve month period, the expected impact of government schemes 
coming to an end as markets reopen and what impact that might have on the Group’s advances to customers including an assessment 
of the risk of insolvencies due to lack of liquidity when the extended government payment terms cease. The credit risk on advances to 
customers can be reduced through the value of security and/or collateral given. In the current and prior financial year, COVID-19 had a 
material impact on the assessment of credit losses with regard to advances to customers at year end and the Group booked an exceptional 
provision of €1.2m (FY2020: €5.8m) in this regard (note 5).

Trade receivables are on average receivable within 33 days (FY2020: 21 days) of the balance sheet date, are unsecured and are not interest 
bearing. For more information on the Group’s credit risk exposure refer to note 24.

The movement in the allowance for impairment in respect of trade receivables and advances to customers during the year was as follows:

Group

At beginning of year 

Recovered during the year

Provided during the year

Derecognised on disposal

Written off during the year

Translation adjustment

At end of year

Trade receivables
2021
€m

Advance to 
customers
2021
€m

29.6

(10.7)

2.9

(0.2)

(4.5)

(0.7)

16.4

10.4

(0.7)

 2.4

-

(0.6)

(0.2)

11.3

Total
2021
€m

40.0

(11.4)

5.3

(0.2)

(5.1)

(0.9)

27.7

Total
2020
€m

17.2

(3.9)

32.3

-

(5.6)

-

40.0

At 28 February 2021, regarding the impact of the expected loss model on trade receivables and advances to customers, the Group has 
provided for expected credit losses over the next twelve months of €6.2m (FY2020: €22.3m) and expected lifetime losses of €21.5m 
(FY2020: €17.7m).

Notes forming part of the financial statements(continued)C&C Group plc Annual Report 2021201

16. DISPOSAL GROUP 

Post year end, the Group announced the sale of its wholly owned US subsidiary, Vermont Hard Cider Company (“VHCC”) to Northeast 
Kingdom Drinks Group, LLC (NKDG) for a total consideration of USD 20.0m. The sale was completed on 2 April 2021. VHCC was classified 
as a disposal group, held for sale, as at 28 February 2021. 

The major classes of assets and liabilities of VHCC classified as held for sale as at 28 February 2021 were, as follows:

Assets held for sale

Property, plant & equipment (note 11)

Leased right-of-use assets (note 19)

Inventories

Trade & other receivables

Current income tax asset

Total assets held for sale

Liabilities directly associated with assets held for sale

Trade & other payables

Lease liabilities (note 19)

Total liabilities directly associated with assets held for sale

Net assets directly associated with the disposal group

2021
€m

5.6

0.2

3.9

4.1

0.1

13.9

2.2

0.2

2.4

11.5

The cumulative foreign exchange gain recognised in other comprehensive income in relation to the disposal group as at 28 February 2021 
was €3.9m.

Other commitments
At 28 February 2021, the value of the contracts placed for future expenditure by VHCC was €1.6m. This related to the following:

Payable in less than one year

17. TRADE & OTHER PAYABLES

Trade payables

Payroll taxes & social security

VAT

Excise duty

Accruals

Amounts due to Group undertakings

Total

Glass
€m

 0.6 

 0.6 

Apples
€m

 0.3 

 0.3 

Aluminium
€m

 0.1 

 0.1 

Sugar
€m

 0.6 

 0.6 

Total
€m

 1.6 

 1.6 

                   Group

                    Company

2021
€m

135.2

4.1

41.4

40.0

75.5

-

2020
€m

271.7

3.1

23.9

21.9

70.1

-

296.2

390.7

2021
€m

2020
€m

-

-

-

-

3.1

33.9

37.0

-

-

-

-

1.0

302.5

303.5

Amounts due to Group undertakings are a combination of interest bearing and interest free payables and are all payable on demand.

The Group’s exposure to currency and liquidity risk related to trade & other payables is disclosed in note 24.

Corporate GovernanceBusiness & StrategyFinancial Statements 
202

17. TRADE & OTHER PAYABLES (continued)

Company
The Company has entered into financial guarantee contracts to guarantee the indebtedness of the liabilities of certain of its subsidiary 
undertakings. As at 28 February 2021, the Directors consider these to be in the nature of insurance contracts and do not consider it 
probable that the Company will have to make a payment under these guarantees and as such discloses them as a contingent liability as 
detailed in note 27. 

18. PROVISIONS

At 28/29 February 

Adjustment on initial application of IFRS 16

At 1 March (adjusted)

Translation adjustment

Charged during the year

Released during the year

Utilised during the year

At end of year

Classified within:

Current liabilities

Non-current liabilities

Restructuring
2021
€m

Dilapidation
2021
€m

-

-

-

0.1

8.1

-

(6.2)

2.0

5.5

-

5.5

(0.1)

0.2

(0.1)

(1.7)

3.8

Other
2021
€m

3.7

-

3.7

-

5.5

(2.1)

(0.2)

6.9

Total
2021
€m

9.2

-

9.2

-

13.8

(2.2)

(8.1)

12.7

6.2

6.5

12.7

Total
2020
€m

15.7

(8.5)

7.2

0.1

3.3

-

(1.4)

9.2

4.1

5.1

9.2

Restructuring
Restructuring costs of €8.1m were incurred in the current financial year. These included severance costs of €6.8m, of which €4.9m was 
incurred with respect to the restructuring of the Group as a consequence of the COVID-19 pandemic and €1.9m arose as a consequence 
of the optimisation of the delivery networks in England and Scotland. The Group also incurred additional costs of €2.0m with respect to the 
optimisation of the delivery networks in England and Scotland which was offset by a credit of €0.7m relating to the profit on disposal of a 
property as a direct consequence of the optimisation project. €6.2m of these costs were paid during the year with €2.0m outstanding at year 
end.

Dilapidation
The Group has a dilapidation provision of €3.8m at 28 February 2021 (FY2020: €5.5m). The Group’s dilapidation provision at 28 February 
2021 is with respect to dilapidation costs for leased depots of €3.5m (FY2020: €5.2m) and leased fleet of €0.3m (FY2020: €0.3m).

Other 
Other provisions carried forward from FY2020 relate to provisions for various legal claims, a provision for an onerous trade contract and a 
provision for the Group’s exposure to employee and third-party insurance claims. Under the terms of employer and public liability insurance 
policies, the Group bears a portion of the cost of each claim up to the specified excess. The provision is calculated based on the expected 
portion of settlement costs to be borne by the Group in respect of specific claims arising before the Balance Sheet date.

The amount charged in the current financial year, is primarily in respect of an increase in a provision against legal disputes and a provision 
with respect to lost kegs. The amount released during the year relates to a release of a legal provision which ultimately was not required and 
the release of an element of a provision for an onerous trade contract on exit of that contract. 

Notes forming part of the financial statements(continued)C&C Group plc Annual Report 2021 
 
203

19. LEASES

The Group adopted IFRS 16 Leases from 1 March 2019 and has lease contracts for various items of freehold land & buildings, plant & 
machinery and motor vehicles & other equipment. 

Set out below are the carrying amounts of right-of-use assets (included under property, plant & equipment note 11) recognised and the 
movements during the year:

Leased right-of-use assets
At 1 March 2019, net carrying amount
Translation adjustment
Additions
Disposals
Depreciation charge for the year
At 29 February 2020

Translation adjustment
Additions
Remeasurement
Disposals
Disposal of subsidiary (note 10)
Asset held for sale (note 16)
Depreciation charge for the year
At 28 February 2021

Leased liabilities
At 1 March 2019, net carrying amount
Translation adjustment
Additions to lease liabilities
Disposals
Payments*
Discount unwinding
At 29 February 2020

Translation adjustment
Additions to lease liabilities
Remeasurement

Disposals
Disposal of subsidiary (note 10)
Payments*
Asset held for sale (note 16)
Discount unwinding
At 28 February 2021

Freehold land & 
buildings
€m

Plant & 
machinery
€m

Motor vehicles & 
other equipment
 €m

40.1
0.3
1.4
(0.5)
(6.1)
35.2

(0.8)
2.7
  (1.0)
-
-
(0.2)
(5.6)
30.3

1.7
-
-
-
(0.4)
1.3

-
-
-
-
-
-
(0.4)
0.9

40.1
0.2
10.7
-
(10.8)
40.2

(0.9)
9.2
(2.9)
(0.1)
(0.4)
-
(11.6)
33.5

Freehold land & 
buildings
€m

Plant & 
machinery
€m

Motor vehicles & 
other equipment
 €m

(55.3)
(0.3)
(1.4)
0.5
9.5
(2.3)
(49.3)

1.0
(2.7)
1.0

-
-
8.7
0.2
(1.9)
(43.0)

(1.7)
-
-
-
0.4
-
(1.3)

-
-
-

-
-
0.5
-
-
(0.8)

(42.6)
(0.2)
(10.7)
-
12.1
(1.3)
(42.7)

1.0
(9.2)
2.9

0.1
0.4
13.3
-
(1.6)
(35.8)

Total
€m

81.9
0.5
12.1
(0.5)
(17.3)
76.7

(1.7)
11.9
(3.9)
(0.1)
(0.4)
(0.2)
(17.6)
64.7

Total
€m

(99.6)
(0.5)
(12.1)
0.5
22.0
(3.6)
(93.3)

2.0
(11.9)
3.9

0.1
0.4
22.5
0.2
(3.5)
(79.6)

* Payments are apportioned between finance charges €3.5m (FY2020 €3.4m) and payment of lease liabilities €19.0m (FY2020: €18.6m) in the Cash Flow Statement

Corporate GovernanceBusiness & StrategyFinancial Statements204

19. LEASES (continued)

Lease liabilities classified within:

Current liabilities

Non-current liabilities

Total
2021
€m

(18.9)

(60.7)

(79.6)

Total
2020
€m

(18.9)

(74.4)

(93.3)

The table below shows a maturity analysis of the discounted and undiscounted lease liability arising from the Group’s leasing activities. The 
projections are based on the foreign exchange rates at the end of the relevant financial year and on interest rates (discounted projections 
only) applicable to the lease portfolio. 

Within one year 

Between one and two years 

Between two and three years

Between three and four years 

Between four and five years

After five years

Total 

Discounted
€m

As at 28 February 2021
Undiscounted
€m

Discounted
€m

As at 29 February 2020
Undiscounted
€m

(18.9)

(17.4)

(10.5)

(8.1)

(7.3)

(17.4)

(79.6)

(21.7)

(19.5)

(12.2)

(9.4)

(8.3)

(19.8)

(90.9)

(18.9)

(18.4)

(14.9)

(9.7)

(7.4)

(24.0)

(93.3)

(22.6)

(21.6)

(17.4)

(11.8)

(9.0)

(27.9)

(110.3)

The Group avails of the exemption from capitalising lease costs for short-term leases and low-value assets where the relevant criteria are 
met. The following lease costs have been charged to the Income Statement as incurred:

Expense relating to short-term leases (included in operating costs)

Total 

20. INTEREST BEARING LOANS & BORROWINGS

Current liabilities

Unsecured loans repayable by one repayment on maturity

Unsecured loans repayable by instalment

Private Placement notes repayable by one repayment on maturity

Non-current liabilities

Unsecured loans repayable by one repayment on maturity

Unsecured loans repayable by instalment

Private Placement notes repayable by one repayment on maturity

2021
€m

0.7

0.7

                   Group

                   Company

2021
€m

0.8

(50.6)

0.1

(49.7)

(241.3)

(37.5)

(141.5)

(420.3)

2020
€m

0.8

(34.0)

-

(33.2)

(235.5)

(88.3)

-

(323.8)

2021
€m

0.8

(5.6)

0.1

(4.7)

1.8

-

(141.5)

(139.7)

2020
€m

2.1

2.1

2020
€m

0.8

(11.5)

-

(10.7)

2.6

(5.8)

-

(3.2)

Total borrowings

(470.0)

(357.0)

(144.4)

(13.9)

Notes forming part of the financial statements(continued)C&C Group plc Annual Report 2021 
205

20. INTEREST BEARING LOANS & BORROWINGS (continued)

Group and Company
Outstanding borrowings of the Group and Company are net of unamortised issue costs. During the current financial year, the Group 
completed the successful issue of new US Private Placement (“USPP”) notes and incurred additional issue costs of €1.4m in this regard. 
All unamortised issue costs are being amortised to the Income Statement over the remaining life of the multi-currency revolving facilities 
agreement, the Euro term loan and the US Private Placement notes to which they relate. The value of unamortised issue costs at 28 
February 2021 was €3.9m (FY2020: €3.7m) of which €1.0m (FY2020: €1.0m) is netted against current liabilities and €2.9m (FY2020: €2.7m) is 
netted against non-current liabilities. 

Terms and debt repayment schedule

Group

Unsecured loans repayable by one repayment 
on maturity

Unsecured loans repayable by instalment

Unsecured loans repayable by instalment

Private Placement notes repayable by one 
repayment on maturity

Currency

Nominal rates of interest at 28 
February 2021

Year of maturity

2021
Carrying value
€m

2020
Carrying value
€m

Multi

Euro

GBP

Euribor/Libor + 2.4%

Euribor + 2.85%

Libor + 2.0%

2024

2022

2021

Euro/GBP

1.6%-2.74%

2030/2032

243.1

82.5

5.7

142.6

473.9

238.1

105.0

17.6

-

360.7

Company

Currency

Nominal rates of interest at 28 
February 2021

Year of maturity

2021
Carrying value
€m

2020
Carrying value
€m

Unsecured loans repayable by instalment

GBP

Libor + 2.0%

2021

5.7

Private Placement notes repayable by one 
repayment on maturity

Euro/GBP

1.6%-2.74%

2030/2032

142.6

148.3

17.6

-

17.6

Borrowing facilities
Group
The Group manages its borrowing requirements by entering into committed loan facility agreements and in the current financial year also 
completed the successful issue of new USPP notes which diversifies the Group’s sources of debt finance.

In July 2018, the Group amended and updated its committed €450m multi-currency five year syndicated revolving loan facility and executed 
a three-year Euro term loan. Both the multi-currency facility and the Euro term loan were negotiated with eight banks, namely ABN Amro 
Bank, Allied Irish Bank, Bank of Ireland, Bank of Scotland, Barclays Bank, HSBC, Rabobank and Ulster Bank. In FY2020 the Group availed 
of an option within the Group’s multi-currency revolving loan facility agreement to extend the tenure for a further 364 days from termination 
date. The multi-currency facility agreement is therefore now repayable in a single instalment on 11 July 2024. During the current financial 
year, the Group renegotiated an extension of the repayment schedule of the Euro term loan with its lenders and the last instalment is now 
payable on 12 July 2022. 

In March 2020, the Group completed the successful issue of new USPP notes. The unsecured notes, denominated in both Euro and 
Sterling, have maturities of 10 and 12 years and diversify the Group’s sources of debt finance. The Group’s Euro term loan included 
a mandatory prepayment clause from the issuance of any Debt Capital Market instruments however a waiver of the prepayment was 
successfully negotiated in addition to a waiver of a July 2020 repayment, as a consequence of COVID-19, which now becomes payable with 
the last instalment in July 2022. 

Under the terms of the multi-currency facility and the Euro term loan, the Group must pay a commitment fee based on 35% of the applicable 
margin on undrawn committed amounts and variable interest on drawn amounts based on variable Euribor/Libor interest rates plus a 
margin, the level of which is dependent on the Net Debt: EBITDA ratio, plus a utilisation fee, the level of which is dependent on percentage 
utilisation. The Group may select an interest period of one, two, three or six months. 

Corporate GovernanceBusiness & StrategyFinancial Statements 
 
 
 
 
 
206

20. INTEREST BEARING LOANS & BORROWINGS (continued)

Under the terms of the USPP, the Group pays a margin of 1.6% with respect to €19.0m USPP notes with a 10 year tenure; 1.73% with 
respect to €57.0m USPP notes with a 12 year tenure and 2.74% with respect to £58.0m notes with a 10 year tenure. A waiver fee was 
payable with respect to the covenant waivers secured during the current financial year, a reduced EBITDA fee is also payable while EBITDA 
is below €120.0m and a below investment grade fee is payable when the Group’s credit rating is below investment grade. The maximum 
payable under the three components is 1.5%. A further fee of 1.5% is payable due to the Group not completing a right’s issue within a pre-
determined timeframe specified by the note holders.

The Group has further financial indebtedness of €5.7m at 28 February 2021 (FY2020: €17.6m), which is repayable by instalments with the 
last instalment paid on 3 April 2021. The Group paid variable interest on these drawn amounts based on a variable Libor interest rate plus a 
margin of 2%. 

The Euro term loan and multi-currency revolving facilities agreement provides for a further €100m in the form of an uncommitted accordion 
facility. 

All bank loans drawn are unsecured and rank pari passu. All borrowings of the Group are guaranteed by a number of the Group’s subsidiary 
undertakings. The Euro term loan and multi-currency facilities agreement allows the early repayment of debt without incurring additional 
charges or penalties. The USPP allows the early prepayment of the notes at any time subject to the payment of a make whole amount to 
compensate the note holders for the interest that would have been received on the notes had they not been prepaid early. 

All borrowings of the Group at 28 February 2021 are repayable in full on change of control of the Group.

Company 
The Company is an original borrower under the terms of the Group’s Euro term loan and multi-currency revolving credit facility but is not a 
borrower in relation to the Group’s Euro term loan and multi-currency revolving credit facility drawn debt at 28 February 2021. 

The Company is a borrower with respect to the Group’s USPP notes of €142.6m (FY2020: €nil) as at 28 February 2021. Under the terms 
of the USPP, the Company pays a margin of 1.6% with respect to €19.0m notes with a 10 year tenure, 1.73% with respect to €57.0m notes 
with a 12 year tenure and 2.74% with respect to £58.0m notes with a 10 year tenure. A waiver fee was payable with respect to the covenant 
waiver secured. A reduced EBITDA fee is also payable while EBITDA of the Group is below €120.0m and a below investment grade fee is 
payable when the Group’s credit rating is below investment grade. The maximum payable under the three components during the period 
is 1.5%. A further fee of 1.5% is payable due to the Group not completing a rights issue within a pre-determined timeframe specified by the 
note holders.

The Company is also a borrower with respect to the Group’s non-bank debt of €5.7m at 28 February 2021 (FY2020: €17.6m). This debt is 
repayable by instalment with the last instalment paid on 3 April 2021. The Company paid variable interest on these drawn amounts based on 
a variable Libor interest rate plus a margin of 2%. 

Covenants
As outlined previously, as a direct consequence of the impact of COVID-19, the Group successfully negotiated waivers on its debt covenants 
from its lending group for FY2021, and these have been extended up to, but not including, the August 2022 test date whether or not the 
rights issue, announced by the Group on 26 May 2021, is successful. Conditional on a Minimum Equity Raise being achieved, the debt 
covenants for 31 August 2022 were also renegotiated to increase the threshold of the Group’s Net Debt/Adjusted EBITDA covenant to not 
exceed 4.5x and to reduce the Interest cover covenant to be not less than 2.5x. The Minimum Equity Raise is defined as the receipt of at 
least £125.0m of gross cash proceeds from the issuance of new ordinary shares in the Company including in such proceeds the gross 
amount received by the Company upon issuance of any right to acquire any new ordinary shares in the Company.

As part of the agreement reached to waive the debt covenants, a minimum liquidity requirement and a gross debt restriction have been 
put in place. Where the Minimum Equity Raise is not achieved, the minimum liquidity requirement and a gross debt restriction will remain in 
place until the Group is able to show compliance with its original debt covenant levels at the 31 August 2022 or any subsequent test date, 
and, with respect to the minimum liquidity requirement, the Group must maintain liquidity of at least €150.0m each month (except for July 
2021 and December 2021 when the minimum amount of liquidity is €120.0m, June 2022 when the minimum amount of liquidity is €80.0m 
and July 2022 when the minimum amount of liquidity is €100.0m). A monthly gross debt cap of €750.0m in the current financial year applied 
which will continue during FY2022.

Notes forming part of the financial statements(continued)C&C Group plc Annual Report 2021207

20. INTEREST BEARING LOANS & BORROWINGS (continued)

Where the Minimum Equity Raise is achieved, the minimum liquidity requirement and a gross debt restriction will remain in place until the 
Group is able to show compliance with its original debt covenant levels at the 28 February 2023 or any subsequent test date, and, with 
respect to the minimum liquidity requirement, the Group must maintain liquidity of at least €150.0m each month.  A monthly gross debt cap 
of €750.0m in the current financial year also applied which will continue during FY2022 but will reduce to €700.0m post a Minimum Equity 
Raise being achieved. The minimum liquidity requirement and a gross debt restriction can be lifted earlier in certain circumstances.

The Group complied with these new minimum liquidity and gross debt requirements during the financial year. 

The Group’s Euro term loan and multi-currency debt facility incorporates the following financial covenants for the prior year (before the 
current waivers were secured):
•  Interest cover: The ratio of EBITDA to net interest for a period of 12 months ending on each half-year date will not be less than 3.5:1
•  Net debt: EBITDA: The ratio of net debt on each half-year date to EBITDA for a period of 12 months ending on a half-year date will not 

exceed 3.5:1

The Company and Group also had covenants with respect to its non-bank financial indebtedness for the prior year (before the current 
waivers were secured), this debt was repaid in full on 3 April 2021.
•  Interest cover: The ratio of EBITDA to net interest for a period of 12 months ending on each half-year date will not be less than 3.5:1
•  Net debt: EBITDA: The ratio of net debt on each half-year date to EBITDA for a period of 12 months ending on a half-year date will not 

exceed 3.5:1

There is no effect on the Group’s covenants as a result of implementing IFRS 16 Leases in the prior financial year as all covenants are 
calculated on a pre IFRS 16 Leases adoption basis. 

Further information about the Group’s exposure to interest rate, foreign currency and liquidity risk is disclosed in note 24.

21. ANALYSIS OF NET DEBT

Group

Interest bearing loans & borrowings

Cash 

Net debt excluding leases

Lease liabilities (note 19)

Net debt including leases

1 March 2020
€m

Translation 
adjustment
€m

Additions/
disposals/ 
remeasurement
€m

Cash Flow, net
€m

Non-cash
changes
€m

28 February 2021
 €m

(357.0)

123.4

(233.6)

(93.3)

(326.9)

(6.3)

1.7

(4.6)

2.0

(2.6)

-

-

-

(7.3)

(7.3)

(105.5)

(17.4)

(122.9)

22.5

(100.4)

(1.2)

-

(1.2)

(3.5)

(4.7)

(470.0)*

107.7

(362.3)

(79.6)

(441.9)

* Interest bearing loans & borrowings at 28 February 2021 are net of unamortised issue costs of €3.9m.

Group

Interest bearing loans & borrowings

Cash 

 Net debt excluding leases

Lease liabilities (note 19)

Net debt including leases

1 March 2019
€m

Translation 
adjustment
€m

Additions/
Disposals
€m

Cash Flow, net
 €m

Non-cash
changes
€m

29 February 2020
€m

(446.0)

144.4

(301.6)

(99.6)

(401.2)

1.8

(1.0)

0.8

(0.5)

0.3

-

-

-

(11.6)

(11.6)

88.6

(20.0)

68.6

22.0

90.6

(1.4)

-

(1.4)

(3.6)

(5.0)

(357.0)*

123.4

(233.6)

(93.3)

(326.9)

* Interest bearing loans & borrowings at 29 February 2020 are net of unamortised issue costs of €3.7m.

Corporate GovernanceBusiness & StrategyFinancial Statements208

21. ANALYSIS OF NET DEBT (continued)

Company

Interest bearing loans & borrowings

Cash 

1 March 2020
€m

Translation 
adjustment
€m

Cash Flow, net
 €m

Non-cash
changes
€m

28 February 
2021
€m

(13.9)

-

(13.9)

(2.4)

-

(2.4)

(126.9)

0.7

(126.2)

(1.2)

-

(1.2)

(144.4)*

0.7

(143.7)

* Interest bearing loans & borrowings at 28 February 2021 are net of unamortised issue costs of €3.9m.

Company

Interest bearing loans & borrowings

Cash 

1 March 2019
€m

Translation 
adjustment
€m

Cash Flow, net
 €m

Non-cash
changes
€m

29 February 2020
€m

(24.5)

-

(24.5)

0.1

-

0.1

11.9

-

11.9

(1.4)

-

(1.4)

(13.9)*

-

(13.9)

* Interest bearing loans & borrowings at 29 February 2020 are net of unamortised issue costs of €3.7m.

The non-cash change to the Company and Group’s interest bearing loans and borrowings in the current financial year relates to the 
amortisation of issue costs of €1.2m (FY2020: €1.4m). The non-cash changes for the Group’s lease liabilities in the current financial year 
relate to discount unwinding of €3.5m (FY2020: €3.6m). 

As outlined in further detail in note 27, the Company, together with a number of its subsidiaries, gave a letter of guarantee to secure its 
obligations in respect of all debt drawn by the Company and Group at 28 February 2021. 

22. RECOGNISED DEFERRED TAX ASSETS AND LIABILITIES

Group

Property, plant & equipment

Intangible assets

Retirement benefits

Trade related items & losses

2021

2020

Assets
€m

Liabilities
€m

Net assets/
(liabilities)
€m

Assets
€m

Liabilities
€m

Net assets/
(liabilities)
€m

2.1

5.3

0.7

16.5

24.6

(8.7)

(6.1)

(2.5)

-

(17.3)

(6.6)

(0.8)

(1.8)

16.5

7.3

3.4

5.1

2.1

1.3

11.9

(8.8)

(5.0)

(2.3)

(0.4)

(16.5)

(5.4)

0.1

(0.2)

0.9

(4.6)

The Group has not recognised deferred tax in relation to temporary differences applicable to investments in subsidiaries on the basis that 
the Group can control the timing and the realisation of these temporary differences and it is unlikely that the temporary differences will 
reverse in the foreseeable future. The aggregate amount of temporary differences applicable to investments in subsidiaries and equity 
accounted investments in respect of which deferred tax liabilities have not been recognised is immaterial on the basis that the participation 
exemptions and foreign tax credits should be available such that no material temporary differences arise. There are no other unrecognised 
deferred tax liabilities.

In addition, no deferred tax asset has been recognised in respect of certain tax losses incurred by the Group on the basis that the recovery 
is considered unlikely in the foreseeable future or due to the complexity and uncertainty of the tax treatment in connection with certain items 
giving rise to some of the losses. The cumulative value of such tax losses is €49.6m (FY2020: €35.9m). In the event that sufficient taxable 
profits arise or the tax treatment becomes sufficiently certain in the relevant jurisdictions in future years, these losses may be utilised. With 
the sale of Vermont Hard Cider Company, which occurred post year end, the losses in connection with this business are due to expire in 
2021/2022 and the majority of the remaining losses are due to expire in 2035/2038.

Notes forming part of the financial statements(continued)C&C Group plc Annual Report 2021 
 
209

22. RECOGNISED DEFERRED TAX ASSETS AND LIABILITIES (continued)

Company
The Company had no deferred tax assets or liabilities at 28 February 2021 or at 29 February 2020.

Analysis of movement in net deferred tax (liabilities)/assets

1 March 2020
€m

Recognised in 
Income Statement
€m

Recognised 
in Other 
Comprehensive 
Income
€m

Translation 
adjustment
€m

28 February 2021
€m

0.7

(6.1)

0.9

0.1

(0.2)

(4.6)

(0.3)

(0.5)

14.8

(0.9)

-

13.1

-

(0.2)

-

-

(1.6)

(1.8)

-

(0.2)

0.8

-

-

0.6

0.4

(7.0)

16.5

(0.8)

(1.8)

7.3

1 March 2019
€m

Recognised in 
Income Statement
€m

Recognised 
in Other 
Comprehensive 
Income
€m

Arising on
 adoption of 
IFRS 16 
Leases 
€m

Translation 
adjustment
€m

29 February 2020
€m

1.2

(7.3)

1.3

(7.2)

(0.9)

(12.9)

(0.5)

(0.4)

-

7.5

-

6.6

-

(0.1)

(0.3)

-

0.7

0.3

-

1.5

-

-

-

1.5

-

0.2

(0.1)

(0.2)

-

(0.1)

0.7

(6.1)

0.9

0.1

(0.2)

(4.6)

Group

Property, plant & equipment: ROI 

Property, plant and equipment: other

Trade related items & losses

Intangible assets

Retirement benefits

Group

Property, plant & equipment: ROI

Property, plant and equipment: other

Trade related items & losses

Intangible assets

Retirement benefits

23. RETIREMENT BENEFITS

The Group operates a number of defined benefit pension schemes for certain employees, past and present, in the Republic of Ireland (ROI) 
and in Northern Ireland (NI), all of which provide pension benefits based on final salary and the assets of which are held in separate trustee 
administered funds. The Group closed its defined benefit pension schemes to new members in March 2006 and provides only defined 
contribution pension schemes for employees joining the Group since that date. The Group provides permanent health insurance cover for 
the benefit of certain employees and separately charges this to the Income Statement. 

The defined benefit pension scheme assets are held in separate trustee administered funds to meet long-term pension liabilities to past and 
present employees. The trustees of the funds are required to act in the best interest of the funds’ beneficiaries. The appointment of trustees 
to the funds is determined by the schemes’ trust documentation. The Group has a policy in relation to its principal staff pension fund that 
members of the fund should nominate half of all fund trustees.

There are no active members remaining in the executive defined benefit pension scheme (FY2020: no active members). There are 52 active 
members, representing less than 10% of total membership, in the ROI Staff defined benefit pension scheme (FY2020: 55 active members) 

Corporate GovernanceBusiness & StrategyFinancial Statements 
 
 
210

23. RETIREMENT BENEFITS (continued)

and 2 active members in the NI defined benefit pension scheme (FY2020: 2 active members). The Group’s ROI defined benefit pension 
reform programme concluded during the financial year ended 29 February 2012 with the Pensions Board issuing a directive under Section 
50 of the Pensions Act 1990 to remove the mandatory pension increase rule, which guaranteed 3% per annum increase to certain pensions 
in payment, and to replace it with guaranteed pension increases of 2% per annum for each year 2012 to 2015 and thereafter for all future 
pension increases to be awarded on a discretionary basis.

Actuarial valuations – funding requirements 
Independent actuarial valuations of the defined benefit pension schemes are carried out on a triennial basis using the attained age method. 
An actuarial valuation process is currently ongoing. The most recently completed actuarial valuations of the ROI defined benefit pension 
schemes were carried out with an effective date of 1 January 2018 while the date of the most recent actuarial valuation of the NI defined 
benefit pension scheme was 31 December 2017. The actuarial valuations are not available for public inspection; however the results of the 
valuations are advised to members of the various schemes. 

The funding requirements in relation to the Group’s ROI staff defined benefit pension schemes are assessed at each valuation date and are 
implemented in accordance with the advice of the actuaries. Arising from the formal actuarial valuations of the Group’s staff defined benefit 
pension scheme, the Group has committed to contributions of 27.5% of pensionable salaries. There is no funding requirement with respect 
to the Group’s ROI executive defined benefit pension scheme or the Group’s NI defined benefit pension scheme, both of which are in 
surplus. The Group has an unconditional right to any surplus remaining in these schemes in the event the scheme concludes.

The Group is exposed to a number of risks in relation to the funding position of these schemes, namely:

Asset volatility: It is the Group’s intention to pursue a long-term investment policy that emphasises investment in secure monetary assets to 
provide for the contractual benefits payable to members. The investment portfolio has exposure to equities, other growth assets and fixed 
interest investments, the returns from which are uncertain and may fluctuate significantly in line with market movements. Assets held are 
valued at fair value using bid prices where relevant. 

Discount rate: The discount rate is the rate of interest used to discount post-employment benefit obligations and is determined by reference 
to market yields at the balance sheet date on high quality corporate bonds with a currency and term consistent with the currency and 
estimated term of the Group’s post employment benefit obligations. Movements in discount rates have a significant impact on the value of 
the schemes’ liabilities.

Longevity: The value of the defined benefit obligations is influenced by demographic factors such as mortality experience and retirement 
patterns. Changes to life expectancy have a significant impact on the value of the schemes’ liabilities. 

Method and assumptions 
The schemes’ independent actuary, Mercer (Ireland) Limited, has employed the projected unit credit method to determine the present value 
of the defined benefit obligations arising and the related current service cost. 

The financial assumptions that have the most significant impact on the results of the actuarial valuations are those relating to the discount 
rate used to convert future pension liabilities to current values and the rate of inflation/salary increase. These and other assumptions used to 
determine the retirement benefits and current service cost under IAS19(R) Employee Benefits are set out below.

Mortality rates also have a significant impact on the actuarial valuations, as the number of deaths within the scheme have been too small 
to analyse and produce any meaningful scheme-specific estimates of future levels of mortality, the rates used have been based on the 
most up-to-date mortality tables, (the S2PMA CMI 2016 1.5% (males) and S2PFA CMI 2016 1.5% (females) for the ROI schemes and S2PA 
CMI 2016 1.5% for the NI scheme) with age ratings and loading factors to allow for future mortality improvements. These tables conform 
to best practice. The growing trend for people to live longer and the expectation that this will continue has been reflected in the mortality 
assumptions used for this valuation as indicated below. This assumption will continue to be monitored in light of general trends in mortality 
experience. Based on these tables, the assumed life expectations on retirement are:

Notes forming part of the financial statements(continued)C&C Group plc Annual Report 2021 
 
211

23. RETIREMENT BENEFITS (continued)

Future life expectations at age 65

               ROI
2021
No. of years

2020
No. of years

2021
No. of years

2020
No. of years

                    NI

Current retirees – no allowance for future improvements

Male

22.6-23.5

22.5-23.4

Female

24.5-25.4

24.4-25.3

Future retirees – with allowance for future improvements

Male

23.5-24.3

23.4-24.2

Female

25.5-26.3

25.4-26.2

22.6

24.5

24.4

26.3

22.5

24.2

24.3

26.2

Scheme liabilities
The average age of active members is 50 and 51 years (FY2020: 50 years) for the ROI Staff and the NI defined benefit pension schemes 
respectively (the executive defined benefit pension scheme has no active members), while the average duration of liabilities ranges from 14 to 
23 years (FY2020: 14 to 24 years).

The principal long-term financial assumptions used by the Group’s actuaries in the computation of the defined benefit liabilities arising on 
pension schemes as at 28 February 2021 and 29 February 2020 are as follows:

Salary increases

Increases to pensions in payment

Discount rate

Inflation rate

                   2021

ROI

NI

                   2020

ROI

0.0%-2.3%

1.6%-1.7%

1.3%-1.5%

1.6%-1.7%

3.6% 0.0%-2.0%

1.9%

1.3%-1.4%

2.2% 0.8%-1.0%

3.2%

1.3%-1.4%

NI

3.3%

1.6%

1.7%

2.9%

A reduction in discount rate used to value the schemes’ liabilities by 0.25% would increase the valuation of liabilities by €9.7m while an 
increase in inflation/salary increase expectations of 0.25% would increase the valuation of liabilities by €9.5m. The sensitivity is calculated by 
changing the individual assumption while holding all other assumptions constant.

The pension assets and liabilities have been prepared in accordance with IAS19(R) Employee Benefits. 

(a) Impact on Income Statement

Analysis of defined benefit pension 
expense:

Current service cost

Interest cost on scheme liabilities

Interest income on scheme assets

Total (expense)/income recognised in Income 
Statement

                2021

            2020

ROI
€m

(0.8)

(1.9)

1.8

(0.9)

NI
€m

-

(0.2)

0.2

-

Total
€m

(0.8)

(2.1)

2.0

(0.9)

ROI
€m

(0.6)

(3.6)

3.4

(0.8)

NI
€m

Total
€m

-

(0.2)

0.3

0.1

(0.6)

(3.8)

3.7

(0.7)

Corporate GovernanceBusiness & StrategyFinancial Statements 
 
 
 
 
 
212

23. RETIREMENT BENEFITS (continued)

Analysis of amount recognised in Other Comprehensive Income:

Actual return on scheme assets

Expected interest income on scheme assets

Experience gains and losses on scheme 
liabilities

Effect on changes in financial assumptions

Effect of changes in demographic assumptions

Total income/(expense)

Scheme assets

Scheme liabilities

Deficit in scheme

Surplus in scheme

           2021

             2020

ROI
€m

6.1

(1.8)

2.7

6.5

-

13.5

187.1

(187.5)

(5.5)

5.1

NI
€m

-

(0.2)

-

0.1

-

(0.1)

13.7

(8.4)

-

5.3

Total
€m

6.1

(2.0)

2.7

6.6

-

13.4

200.8

(195.9)

(5.5)

10.4

ROI 
€m

18.8

(3.4)

2.2

(26.3)

4.4

(4.3)

186.8

(200.2)

(16.7)

3.3

NI 
€m

1.9

(0.3)

-

(1.7)

-

 (0.1)

14.1

(8.6)

-

5.5

Total
€m

20.7

(3.7)

2.2

(28.0)

4.4

(4.4)

200.9

(208.8)

(16.7)

8.8

(b) Impact on Balance Sheet
The retirement benefits deficit at 28 February 2021 and 29 February 2020 is analysed as follows:

Analysis of net pension deficit:

Investments quoted in active markets

Bid value of assets at end of year:

Equity* 

Bonds

Alternatives

Cash

Investments unquoted

Property

                   2021

                  2020

ROI
€m

NI
€m

Total
€m

ROI
€m

NI
€m

Total
€m

40.0

107.9

26.5

0.2

12.5

187.1

2.9

10.8

-

-

-

13.7

42.9

118.7

26.5

35.1

113.4

24.9

0.2

0.2

12.5

200.8

13.2

186.8

2.6

11.5

-

-

-

14.1

37.7

124.9

24.9

0.2

13.2

200.9

Actuarial value of scheme liabilities

(187.5)

(8.4)

(195.9)

(200.2)

(8.6)

(208.8)

Deficit in the scheme

Surplus in the scheme

(Deficit)/surplus in the scheme

Related deferred tax asset (note 22)

Related deferred tax liability (note 22)

Net pension (deficit)/surplus

(5.5)

5.1

(0.4)

0.7

(0.7)

(0.4)

-

5.3

5.3

-

(1.8)

3.5

(5.5)

10.4

4.9

0.7

(2.5)

3.1

(16.7)

3.3

(13.4)

2.1

(0.4)

(11.7)

-

5.5

5.5

-

(1.9)

3.6

(16.7)

8.8

(7.9)

2.1

(2.3)

(8.1)

* The defined benefit pension schemes have a passive self-investment in C&C Group plc of €nil (FY2020: €nil).

The alternative investment category includes investments in various asset classes including equities, commodities, currencies and funds. 
The investments are managed by fund managers.

Notes forming part of the financial statements(continued)C&C Group plc Annual Report 2021 
23. RETIREMENT BENEFITS (continued)

Reconciliation of scheme assets

Assets at beginning of year

Movement in year:

Translation adjustment

Expected interest income on scheme assets

Actual return less interest income on scheme assets

Employer contributions

Member contributions

Benefit payments

Assets at end of year

                  2021
NI
€m

ROI
€m

186.8

14.1

-

1.8

4.3

0.4

0.1

(6.3)

187.1

(0.3)

0.2

(0.2)

-

-

(0.1)

13.7

Total
€m

200.9

(0.3)

2.0

4.1

0.4

0.1

(6.4)

200.8

                   2020
NI
€m

ROI
€m

173.5

12.3

-

3.4

15.4

0.4

0.1

(6.0)

186.8

-

0.3

1.6

-

-

(0.1)

14.1

The expected employer contributions to fund defined benefit scheme obligations for year ending 28 February 2022 is €0.4m.

The scheme assets had the following investment profile at the year end:

Investments quoted in active markets

Equities

Bonds

Alternatives

Cash

Investments unquoted

Property

             2021

ROI

21%

58%

14%

-

7%

100%

NI

21%

79%

-

-

-

100%

Reconciliation of actuarial value of scheme liabilities 

Liabilities at beginning of year

Movement in year:

Translation adjustment

Current service cost

Interest cost on scheme liabilities

Member contributions

Actuarial (gain)/loss immediately recognised in equity

Benefit payments

Liabilities at end of year

ROI
€m

200.2

2021

NI
€m

8.6

Total
€m

208.8

ROI
€m

182.2

-

0.8

1.9

0.1

(9.2)

(6.3)

187.5

(0.2)

-

0.2

-

(0.1)

(0.1)

8.4

(0.2)

0.8

2.1

0.1

(9.3)

(6.4)

-

0.6

3.6

0.1

19.7

(6.0)

195.9

200.2

               2020

ROI

19%

61%

13%

-

7%

100%

2020

NI
€m

6.8

-

-

0.2

-

1.7

(0.1)

8.6

213

Total
€m

185.8

-

3.7

17.0

0.4

0.1

(6.1)

200.9

NI

18%

82%

-

-

-

100%

Total
€m

189.0

-

0.6

3.8

0.1

21.4

(6.1)

208.8

Corporate GovernanceBusiness & StrategyFinancial Statements 
 
 
 
214

24. FINANCIAL INSTRUMENTS AND FINANCIAL RISK MANAGEMENT

The Group’s multinational operations expose it to various financial risks in the ordinary course of business that include credit risk, liquidity 
risk, commodity price risk, currency risk and interest rate risk. This note discusses the Group’s exposure to each of these financial risks and 
summarises the risk management strategy for managing these risks. The note is presented as follows:

(a) Overview of the Group’s risk exposures and management strategy
(b) Financial assets and liabilities as at 28 February 2021/29 February 2020 and determination of fair value
(c) Market risk 
(d) Credit risk
(e) Liquidity risk

(a) Overview of the Group’s risk exposures and management strategy
The main financial market risks that the Group is exposed to include foreign currency exchange rate risk, commodity price fluctuations, 
interest rate risk and financial counterparty creditworthiness. The Board continues to monitor and manage this and all other financial risks 
faced by the Group very closely. 

The Board of Directors has overall responsibility for the establishment and oversight of the Group’s risk management framework. This is 
executed through various committees to which the Board has delegated appropriate levels of authority. An essential part of this framework 
is the role undertaken by the Audit Committee, supported by the internal audit function, and the Group Chief Financial Officer. The Board, 
through its Committees, has reviewed the internal control environment and the risk management systems and process for identifying and 
evaluating the significant risks affecting the business and the policies and procedures by which these risks will be managed effectively. The 
Board has embedded these structures and procedures throughout the Group and considers them to be a robust and efficient mechanism 
for creating a culture of risk awareness at every level of management. 

The Group’s risk management programme seeks to minimise the potential adverse effects, arising from fluctuations in financial markets, on 
the Group’s financial performance in a non-speculative manner at a reasonable cost when economically viable to do so. The Group achieves 
the management of these risks in part, where appropriate, through the use of derivative financial instruments. All derivative financial contracts 
entered into in this regard are in liquid markets with credit rated parties. Treasury activities are performed within strict terms of reference that 
have been approved by the Board. See currency risk section for further details. 

(b) Financial assets and liabilities
The carrying and fair values of financial assets and liabilities by measurement category were as follows:

Group

28 February 2021

Financial assets:

Cash 

Trade receivables

Advances to customers

Financial liabilities:

Interest bearing loans & borrowings

Lease liabilities*

Trade & other payables

Provisions

* See note 19 for maturity analysis of the discounted and undiscounted lease liability. 

Other financial 
assets
€m

Other financial 
liabilities
 €m

Carrying value
 €m

Fair value
 €m

107.7

75.9

42.1

-

-

-

-

225.7

-

-

-

(470.0)

(79.6)

(296.2)

(12.7)

(858.5)

107.7

75.9

42.1

(470.0)

(79.6)

(296.2)

(12.7)

(632.8)

107.7

75.9

42.1

(473.9)

(79.6)

(296.2)

(12.7)

(636.7)

Notes forming part of the financial statements(continued)C&C Group plc Annual Report 2021 
 
215

24. FINANCIAL INSTRUMENTS AND FINANCIAL RISK MANAGEMENT (continued)

Group

29 February 2020

Financial assets:

Cash 

Trade receivables

Advances to customers

Financial liabilities:

Interest bearing loans & borrowings

Lease liabilities*

Derivative contracts

Trade & other payables 

Provisions

* See note 19 for maturity analysis of the discounted and undiscounted lease liability. 

Company

28 February 2021

Financial assets:

Cash

Amounts due from Group undertakings

Financial liabilities:

Interest bearing loans & borrowings

Amounts due to Group undertakings

Accruals

Company

29 February 2020

Financial assets:

Other financial 
assets
€m

Other financial 
liabilities
 €m

Carrying value
 €m

Fair value
 €m

123.4

93.1

44.7

-

-

-

-

-

261.2

-

-

-

(357.0)

(93.3)

(0.3)

(390.7)

(9.2)

(850.5)

123.4

93.1

44.7

(357.0)

(93.3)

(0.3)

(390.7)

(9.2)

(589.3)

123.4

93.1

44.7

(360.7)

(93.3)

(0.3)

(390.7)

(9.2)

(593.0)

Other financial 
assets
€m

Other financial 
liabilities
 €m

Carrying value
 €m

Fair value
 €m

0.7

118.6

-

-

-

119.3

-

-

0.7

118.6

0.7

118.6

(144.4)

(33.9)

(3.1)

(181.4)

(144.4)

(148.3)

(33.9)

(3.1)

(62.1)

(33.9)

(3.1)

(66.0)

Other financial 
assets
€m

Other financial 
liabilities
 €m

Carrying value
 €m

Fair value
 €m

Amounts due from Group undertakings

263.4

-

263.4

263.4

Financial liabilities:

Interest bearing loans & borrowings

Amounts due to Group undertakings

Accruals

-

-

-

263.4

(13.9)

(302.5)

(1.0)

(317.4)

(13.9)

(302.5)

(1.0)

(54.0)

(17.6)

(302.5)

(1.0)

(57.7)

Corporate GovernanceBusiness & StrategyFinancial Statements 
 
 
216

24. FINANCIAL INSTRUMENTS AND FINANCIAL RISK MANAGEMENT (continued)

Determination of Fair Value
Set out below are the main methods and assumptions used in estimating the fair values of the Group’s financial assets and liabilities. There is 
no material difference between the fair value of financial assets and liabilities falling due within one year and their carrying amount as due to 
the short-term maturity of these financial assets and liabilities their carrying amount is deemed to approximate fair value.

Short-term bank deposits and cash 
The nominal amount of all short-term bank deposits and cash is deemed to reflect fair value at the balance sheet date.

Advances to customers
Advances to customers adjusted for advances of discount prepaid is considered to reflect fair value. 

Trade & other receivables/payables
The nominal amount of all trade & other receivables/payables after provision for impairment is deemed to reflect fair value at the balance 
sheet date with the exception of provisions which are discounted to fair value.

Interest bearing loans & borrowings
The fair value of all interest bearing loans & borrowings has been calculated by discounting all future cash flows to their present value using a 
market rate reflecting the Group’s cost of borrowing at the balance sheet date. 

Lease liabilities
The fair value of lease liabilities is initially calculated by measuring the present value of the future lease payments, discounted using the 
incremental borrowing rate or the interest rate implicit in the lease, if this is readily determinable, over the remaining lease term. Incremental 
borrowing rates are calculated using a portfolio approach, based on the risk profile of the entity holding the lease and the term and currency 
of the lease. After initial recognition, the lease liability is measured at amortised cost using the effective interest method. It is remeasured 
when there is a change in future lease payments or when the Group changes its assessment of whether it is reasonably certain to exercise 
an option within the contract.

(c) Market risk
Market risk is the risk that changes in market prices, such as commodity prices, foreign exchange rates and interest rates, will affect the 
Group’s income or the value of its holdings of financial instruments. The objective of market risk management is to manage and control 
market risk exposures within acceptable parameters, while optimising the return on risk.

Commodity price risk
The Group is exposed to variability in the price of commodities used in the production or in the packaging of finished products, such 
as apples, glass, barley, aluminium, polymer, wheat and sugar/glucose. Commodity price risk is managed, where economically viable, 
through fixed price contracts with suppliers incorporating appropriate commodity hedging and pricing mechanisms. The Group does not 
directly enter into commodity hedge contracts. The cost of production is also sensitive to variability in the price of energy, primarily gas and 
electricity. It is Group policy to fix the cost of a certain level of its energy requirement through fixed price contractual arrangements directly 
with its energy suppliers. 

Currency risk
The Company’s functional and reporting currency is Euro. The Euro is also the Group’s reporting currency and the currency used for 
all planning and budgetary purposes. The Group is exposed to currency risk in relation to sales and purchase transactions by Group 
companies in currencies other than their functional currency (transaction risk), and fluctuations in the Euro value of the Group’s net 
investment in foreign currency (primarily Sterling and US Dollar) denominated subsidiary undertakings (translation risk). Currency exposures 
for the entire Group are managed and controlled centrally. The Group seeks to minimise its foreign currency transaction exposure, when 
possible, by offsetting the foreign currency input costs against the same foreign currency receipts, creating a natural hedge. When the 
remaining net currency exposure is material, the Group enters into foreign currency forward contracts to mitigate and protect against 
adverse movements in currency risk and remove uncertainty over the foreign currency equivalent cash flows. At 28 February 2021 the Group 
had no forward foreign currency cash flow hedges outstanding (FY2020: €24.6m).

Notes forming part of the financial statements(continued)C&C Group plc Annual Report 2021 
 
217

24. FINANCIAL INSTRUMENTS AND FINANCIAL RISK MANAGEMENT (continued)

In addition, the Group has a number of long-term intra-group loans for which settlement is neither planned nor likely to happen in the 
foreseeable future, and as a consequence of which are deemed quasi equity in nature and are therefore part of the Group’s net investment 
in its foreign operations. The Group does not hedge the translation exposure arising on the translation of the profits of foreign currency 
subsidiaries.

The net currency gains and losses on transactional currency exposures are recognised in the Income Statement and the changes arising 
from fluctuations in the Euro value of the Group’s net investment in foreign operations are reported separately within Other Comprehensive 
Income.

Derivatives

Cash flow hedges – currency forwards

Total

2021
€m

-

-

2020
€m

(0.3)

(0.3)

Derivatives are only used for economic hedging purposes and not as speculative investments. However, where derivatives do not meet the 
hedge accounting criteria, they are classified as “held for trading” for accounting purposes and are accounted for at fair value through the 
Income Statement. They are presented as current assets or liabilities to the extent they are expected to be settled within 12 months after the 
end of the reporting period.

Hedging reserves

Opening balance 1 March 

Change in fair value of hedging recognised in Other Comprehensive Income for the year

Reclass to retained earnings

Deferred tax on cash flow hedges

Closing balance 28/29 February – continuing hedges

2021
€m

0.3

0.3

(0.6)

-

-

2020
€m

(1.1)

1.7

-

(0.3)

0.3

Hedge ineffectiveness is determined at the inception of the hedge relationship, and through periodic prospective effectiveness assessments, 
to ensure that an economic relationship exists between the hedged item and hedging instrument. 

For hedges of foreign currency purchases, the Group enters into hedge relationships where the critical terms of the hedging instrument 
match exactly with the terms of the hedged item. The Group therefore performs a qualitative assessment of effectiveness. If changes in 
circumstances affect the terms of the hedged item, such that the critical terms no longer match exactly with the critical terms of the hedging 
instrument, the Group uses the hypothetical derivative method to assess effectiveness. 

In hedges of foreign currency purchases, ineffectiveness might arise if the timing of the forecast transaction changes from what was 
originally estimated, or if a degree of forecast purchases are no longer highly probable to occur. The hedging ratio is 1:1 as the quantity of 
purchases designated matches the notional amount of the hedging instrument. 

No ineffectiveness was recognised in the Income Statement in the current or prior financial year. 

Corporate GovernanceBusiness & StrategyFinancial Statements 
 
218

24. FINANCIAL INSTRUMENTS AND FINANCIAL RISK MANAGEMENT (continued)

The currency profile of the Group and Company’s financial instruments subject to transactional exposure as at 28 February 2021 is as 
follows:

Group

Cash 

Trade receivables

Advances to customers

Interest bearing loans & borrowings

Lease liabilities

Trade & other payables

Provisions

Gross currency exposure

Euro
€m

Sterling
€m

USD
€m

CAD/AUD
€m

6.2

2.5

-

-

-

4.3

3.9

-

-

-

(12.6)

(39.7)

-

-

(3.9)

(31.5)

2.3

1.3

-

-

-

(2.4)

-

1.2

1.8

0.4

-

-

-

(0.6)

-

1.6

Company

Cash

Interest bearing loans & borrowings

Net amounts due to Group undertakings

Accruals

Total

NZD
€m

0.1

-

-

-

-

(0.9)

-

(0.8)

USD
€m

-

-

(0.4)

-

(0.4)

SGD
€m

ZAR
€m

Not at risk
€m

Total
€m

0.3

0.8

-

-

-

-

-

-

-

-

-

-

-

-

91.9

67.8

42.1

107.7

75.9

42.1

(470.0)

(470.0)

(79.6)

(79.6)

(240.0)

(296.2)

(12.7)

(12.7)

0.3

0.8

(600.5)

(632.8)

Sterling
€m

Not at risk
€m

Total
€m

-

(5.7)

(30.1)

(1.6)

(37.4)

0.7

(138.7)

115.2

(1.5)

(24.3)

0.7

(144.4)

84.7

(3.1)

(62.1)

A 10% strengthening in the Euro against all currencies noted above, based on outstanding financial assets and liabilities at 28 February 
2021, would have a €2.9m positive impact (FY2020: €4.7m) on the Income Statement. A 10% weakening in the Euro against all currencies 
noted above would have a €3.6m negative effect (FY2020: €3.9m) on the Income Statement. This analysis assumes that all other variables, 
in particular interest rates, remain constant.

The currency profile of the Group and Company’s financial instruments subject to transactional exposure as at 29 February 2020 is as:

Group

Cash 

Trade receivables

Advances to customers

Interest bearing loans & borrowings

Lease liabilities

Trade & other payables

Provisions

Gross currency exposure

Euro
€m

Sterling
€m

USD
€m

CAD/AUD
€m

NZD
€m

SGD
€m

ZAR
€m

Not at risk
€m

Total
€m

8.2

4.0

-

-

-

(16.1)

-

(3.9)

0.9

0.1

-

(17.6)

-

(24.9)

-

(41.5)

2.9

1.3

-

-

-

(3.3)

-

0.9

2.3

0.8

-

-

-

(0.5)

-

2.6

-

-

-

-

-

(1.8)

-

(1.8)

0.5

0.5

-

-

-

-

-

-

-

-

-

-

-

-

108.1

86.9

44.7

123.4

93.1

44.7

(339.4)

(357.0)

(93.3)

(93.3)

(344.1)

(390.7)

(9.2)

(9.2)

0.5

0.5

(546.3)

(589.0)

Notes forming part of the financial statements(continued)C&C Group plc Annual Report 2021 
 
219

24. FINANCIAL INSTRUMENTS AND FINANCIAL RISK MANAGEMENT (continued)

Company

Interest bearing loans & borrowings

Net amounts due to Group undertakings

Accruals

Total

Sterling
€m

Not at risk
€m

(17.6)

(19.6)

(0.1)

(37.3)

3.7

(19.5)

(0.9)

(16.7)

Total
€m

(13.9)

(39.1)

(1.0)

(54.0)

Interest rate risk 
The interest rate profile of the Group and Company’s interest-bearing financial instruments at the reporting date is summarised as follows:

Variable/fixed rate instruments

Interest bearing loans & borrowings

Cash 

Group

2021
€m

(473.9)

107.7

(366.2)

2020
€m

(360.7)

123.4

(237.3)

Company
2021
€m

(148.3)

0.7

(147.6)

2020
€m

(17.6)

-

(17.6)

The Group exposure to interest rate risk arises principally from its long-term debt obligations. A 0.25% increase/decrease in Euribor and 
Libor rates would result in a €1.9m impact on the Income Statement, over the duration of the tenure, with respect to the interest charge on 
interest bearing loans & borrowings.

(d) Credit risk
Credit risk is the risk of financial loss to the Group if a customer or counterparty to a financial instrument fails to meet its contractual 
obligations, and arises principally from the Group’s trade receivables, its cash advances to customers, cash including deposits with banks 
and derivative financial instruments contracted with banks. The Group has an indirect exposure to European Sovereigns via its defined 
benefit pension scheme investment portfolio. In the context of the Group’s operations, credit risk is mainly influenced by the individual 
characteristics of individual counterparties and is not considered particularly concentrated as it primarily arises from a wide and varied 
customer base; there are no material dependencies or concentrations of individual customers which would warrant disclosure under IFRS 8 
Operating Segments.

The Group has detailed procedures for monitoring and managing the credit risk related to its trade receivables and advances to customers 
based on experience, customer track records and historic default rates and forward looking information, such as concentration maturity 
and the macroeconomic circumstances within the Group’s primary trading markets. The impact of COVID-19 resulted in the Group booking 
exceptional provisions in the current and prior financial year (note 5).

Generally, individual ‘risk limits’ are set by customer and risk is only accepted above such limits in defined circumstances. A strict credit 
assessment is made of all new applicants who request credit-trading terms. The utilisation and revision, where appropriate, of credit limits 
is regularly monitored. Impairment provision accounts are used to record impairment losses unless the Group is satisfied that no recovery 
of the amount owing is possible. At that point, the amount is considered irrecoverable and is written off directly against the trade receivable/
advance to customer. The Group also manages credit risk through the use of a receivables purchase arrangement, for an element of its 
trade receivables. Under the terms of this arrangement, the Group transfers the credit risk, late payment risk and control of the receivables 
sold. As at 28 February 2021, the Group’s year end cash had benefited by €45.0 (FY2020: €131.4m) with respect to this purchase 
arrangement. The Group’s trade receivables purchase arrangement is not recognised on the Balance Sheet as it meets the de-recognition 
criteria under IFRS 9 Financial Instruments.

Corporate GovernanceBusiness & StrategyFinancial Statements 
 
 
220

24. FINANCIAL INSTRUMENTS AND FINANCIAL RISK MANAGEMENT (continued)

Advances to customers are generally secured by, amongst others, rights over property or intangible assets, such as the right to take 
possession of the premises of the customer. During the financial year, the Group did not exercise their right to take possession of any 
material collateral that would require disclosure. At 28 February 2021, the Group held collateral of €2.7m (FY2020: €2.7m) on financial assets 
that are credit impaired and recognised no expected credit loss on financial assets of €9.8m (FY2020:€12.1m) due to collateral.

Interest rates calculated on repayment/annuity advances are generally based on the risk-free rate plus a margin, which takes into account 
the risk profile of the customer and value of security given. The Group establishes an allowance for impairment of customer’s advances that 
represents its estimate of potential future losses. 

From time to time, the Group holds significant cash balances, which are invested on a short-term basis and disclosed under cash in the 
Balance Sheet. Risk of counterparty default arising on short-term cash deposits is controlled within a framework of dealing primarily with 
banks who are members of the Group’s banking syndicate, and by limiting the credit exposure to any one of these banks or institutions. 
Management does not expect any counterparty to fail to meet its obligations.

The Company also bears credit risk in relation to amounts owed by Group undertakings and from guarantees provided in respect of the 
liabilities of wholly owned subsidiaries as disclosed in note 27.

The carrying amount of financial assets, net of impairment provisions represents the maximum credit exposure. The maximum exposure to 
credit risk at the reporting date was:

Trade receivables

Advances to customers

Amounts due from Group undertakings

Cash 

Group

2021
€m

75.9

42.1

-

107.7

225.7

2020
€m

93.1

44.7

-

123.4

261.2

Company
2021
€m

-

-

118.6

0.7

119.3

2020
€m

-

-

263.4

-

263.4

The ageing of trade receivables and advances to customers together with an analysis of movement in the Group’s impairment provisions 
against these receivables are disclosed in note 15. The Group does not have any significant concentrations of risk.

(e) Liquidity risk
Liquidity risk is the risk that the Group or Company will not be able to meet its financial obligations as they fall due. 

The Group’s policy is to ensure that sufficient resources are available either from cash balances, cash flows or committed bank facilities to 
meet all debt obligations as they fall due. To achieve this, the Group (a) maintains adequate cash balances; (b) prepares detailed 2 year cash 
projections; and (c) keeps refinancing options under review. In addition, the Group maintains an overdraft facility that is unsecured. 

Cash and liquidity have been a key focus for the Group throughout FY2021. Post year end, on 26 May 2021, the Group announced a rights 
issue. The rights issue is intended, alongside the other actions that the Group has already announced and implemented, to reduce leverage 
and improve the Group’s overall liquidity position thereby providing the Group with the capital structure to both support the business during 
further potential disruptions from COVID-19 and to deliver on its strategy as normalised trading conditions return.

In March 2020, the Group completed the successful issue of the new USPP notes. The unsecured notes, denominated in both Euro and 
Sterling, have maturities of 10 and 12 years and diversify the Group’s sources of debt finance. The Group’s Euro term loan included a 
mandatory prepayment clause from the issuance of any Debt Capital Market instruments however, as a consequence of COVID-19, a waiver 
of the prepayment was successfully negotiated in addition to a waiver of a July 2020 repayment which now becomes payable with the last 
instalment in July 2022. 

Notes forming part of the financial statements(continued)C&C Group plc Annual Report 2021 
 
 
221

24. FINANCIAL INSTRUMENTS AND FINANCIAL RISK MANAGEMENT (continued)

In July 2018, the Group amended and updated its committed €450m multi-currency five year syndicated revolving loan facility and executed 
a three year Euro term loan. Both the multi-currency facility and the Euro term loan were negotiated with eight banks, namely ABN Amro 
Bank, Allied Irish Bank, Bank of Ireland, Bank of Scotland, Barclays Bank, HSBC, Rabobank, and Ulster Bank. 

In FY2020 the Group availed of an option within the Group’s multi-currency revolving loan facility agreement to extend the tenure for a further 
364 days from termination date. The multi-currency facility agreement is therefore now repayable in a single instalment on 11 July 2024. 
During the current financial year, the Group renegotiated an extension of the repayment schedule of the Euro term loan with its lenders and 
the last instalment is now payable on 12 July 2022. 

The Euro term loan and multi-currency revolving facilities agreement provides for a further €100m in the form of an uncommitted accordion 
facility. At 28 February 2021 the Group had €325.6m drawn down from the term loan and multi-currency revolving facilities (FY2020: 
€343.1m), €142.6m drawn down from Private Placement notes (FY2020: €nil) and €5.7m from its non-bank financial indebtedness (FY2020: 
€17.6m). 

As outlined previously, as a direct consequence of the impact of COVID-19, the Group successfully negotiated waivers on its debt covenants 
from its lending group for FY2021, and these have been extended up to, but not including, the August 2022 test date whether or not 
the rights issue is successful. Conditional on a Minimum Equity Raise being achieved, the debt covenants for 31 August 2022 were also 
renegotiated to increase the threshold of the Group’s Net Debt/Adjusted EBITDA covenant to not exceed 4.5x and to reduce the Interest 
cover covenant to be not less than 2.5x.

As part of the agreement reached to waive the debt covenants, a minimum liquidity requirement and a gross debt restriction have been 
put in place. Where the Minimum Equity Raise is not achieved, the minimum liquidity requirement and a gross debt restriction will remain in 
place until the Group is able to show compliance with its original debt covenant levels at the 31 August 2022 or any subsequent test date, 
and, with respect to the minimum liquidity requirement, the Group must maintain liquidity of at least €150.0m each month (except for July 
2021 and December 2021 when the minimum amount of liquidity is €120.0m, June 2022 when the minimum amount of liquidity is €80.0m 
and July 2022 when the minimum amount of liquidity is €100.0m). A monthly gross debt cap of €750.0m in the current financial year applied 
which will continue during FY2022.

Where the Minimum Equity Raise is achieved, the minimum liquidity requirement and a gross debt restriction will remain in place until the 
Group is able to show compliance with its original debt covenant levels at the 28 February 2023 or any subsequent test date, and, with 
respect to the minimum liquidity requirement, the Group must maintain liquidity of at least €150.0m each month.  A monthly gross debt cap 
of €750.0m in the current financial year also applied which will continue during FY2022 but will reduce to €700.0m post a Minimum Equity 
Raise being achieved. The minimum liquidity requirement and a gross debt restriction can be lifted earlier in certain circumstances.

The Group complied with these new minimum liquidity and gross debt requirements during the financial year. 

The Company and Group has further financial indebtedness of €5.7m at 28 February 2021 (2020: €17.6m), which is repayable by instalment 
with the last instalment paid on 3 April 2021. 

All bank loans drawn are unsecured and rank pari passu. All borrowings of the Group are guaranteed by a number of the Group’s subsidiary 
undertakings. The euro term loan and multi-currency facilities agreement allows the early repayment of debt without incurring additional 
charges or penalties. The USPP allows the early prepayment of the notes at any time subject to the payment of a make whole amount to 
compensate the note holders for the interest that would have been received on the notes had they not been prepaid early. 

All borrowings of the Company and Group at 28 February 2021 are repayable in full on change of control of the Group. 

The Company and the Group complied with all covenants at each reporting date in the current and prior financial year. There is no effect on 
the Group’s covenants as a result of implementing IFRS 16 Leases in the prior financial year as all covenants are calculated on a pre IFRS 16 
Leases adoption basis. 

Corporate GovernanceBusiness & StrategyFinancial Statements222

24. FINANCIAL INSTRUMENTS AND FINANCIAL RISK MANAGEMENT (continued)

During the current financial year, the Group also implemented various working capital initiatives, including the negotiation of temporary 
extensions to suppliers, and UK and Irish tax authorities’ payments terms. Payment of dividends were paused, and the Group availed of 
Government furlough schemes across the UK and Ireland to support 2,000 colleagues’ jobs that were directly and adversely impacted 
by the pandemic and restrictions on the hospitality sector. Post year end, the Group has also announced a cost reduction programme 
expected to deliver annualised savings of €18m against its pre COVID-19 cost base. 

The following are the contractual maturities of financial liabilities, including interest payments:

Contractual cash 

Carrying amount
€m

flows 6 months or less
€m

€m

6 – 12 months
€m

1 – 2 years
 €m

Greater than 2 
years
€m

Group
2021

Interest bearing loans & borrowings

Trade & other payables 

Lease liabilities

Provisions

Total contracted outflows

Group

2020

Interest bearing loans & borrowings

Trade & other payables 

Lease liabilities

Provisions

Total contracted outflows

Company

2021

Interest bearing loans & borrowings

Amounts due to Group undertakings

Accruals 

Total contracted outflows

2020

Interest bearing loans & borrowings

Amounts due to Group undertakings

Accruals

Total contracted outflows

(470.0)

(296.2)

(79.6)

(12.7)

(858.5)

(357.0)

(390.7)

(93.3)

(9.2)

(850.2)

(144.4)

(33.9)

(3.1)

(181.4)

(13.9)

(302.5)

(1.0)

(317.4)

(531.6)

(296.2)

  (90.9)

(12.7)

(931.4)

(391.6)

(390.7)

(95.9)

(9.2)

(887.4)

(178.6)

(33.9)

(3.1)

(215.6)

(17.9)

(302.5)

(1.0)

(321.4)

(35.3)

(296.2)

 (10.9)

(3.6)

(346.0)

(10.0)

(390.7)

(11.2)

(2.5)

(414.4)

(7.3)

(33.9)

(3.1)

(44.3)

(6.1)

(302.5)

(1.0)

(309.6)

(29.3)

(49.9)

(417.1)

-

 (10.8)

(2.6)

(42.7)

(33.3)

-

(10.6)

(1.6)

(45.5)

-

(19.5)

(3.3)

(72.7)

(97.2)

-

(20.7)

(1.7)

(119.6)

-

(49.7)

(3.2)

(470.0)

(251.1)

-

(53.4)

(3.4)

(307.9)

(1.6)

(3.1)

(166.6)

-

-

-

-

-

-

(1.6)

(3.1)

(166.6)

(6.0)

(5.8)

-

-

-

-

(6.0)

(5.8)

-

-

-

-

Notes forming part of the financial statements(continued)C&C Group plc Annual Report 2021223

25. SHARE CAPITAL AND RESERVES

At 28 February 2021

Ordinary shares of €0.01 each

At 29 February 2020

Ordinary shares of €0.01 each

At 28 February 2019

Ordinary shares of €0.01 each

* 
** 

Inclusive of 10.8m (3%) treasury shares.
Inclusive of 10.9m (3%) treasury shares.

All shares in issue carry equal voting and dividend rights. 

Reserves
Group

As at 1 March

Shares issued in lieu of dividend

Shares issued in respect of options exercised

Shares cancelled following share buyback programme

As at 28/29 February 

Authorised
Number

Allotted and 
called up
Number

Authorised
€m

Allotted and 
called up
€m

800,000,000

320,480,164*

8.0

3.2

800,000,000

319,495,110*

8.0

3.2

800,000,000

320,354,042**

8.0

3.2

Allotted and called up
Ordinary Shares

2021
‘000

2020
‘000

319,495

320,354

-

985

-

4,624

142

(5,625)

320,480*

319,495*

*  

Includes 9.025m shares bought by the Group during the financial year ended 28 February 2015 which continue to be held as Treasury Shares and Ordinary Shares held by the 
Trustee of the Employee Trust as outlined below.

As at 1 March

Shares disposed of or transferred to Participants

As at 28/29 February 

Ordinary Shares held by the
 Trustee of the Employee Trust

Other 
Treasury Shares

2021
‘000

1,785

(19)

1,766

2020
‘000

1,909

(124)

1,785

2021
‘000

9,025

-

9,025

2020
‘000

9,025

 -

9,025

Total Treasury Shares

2021
‘000

2020
‘000

10,810

10,934

(19)

(124)

10,791

10,810

Movements in the year ended 28 February 2021 
All shares held by Kleinwort Benson (Guernsey) Trustees Limited as trustees of the C&C Employee Trust which were neither cancelled nor 
disposed of by the Trust at 28 February 2021 continue to be included in the treasury share reserve. During the financial year, 18,532 shares 
were sold by the Trustees and are no longer accounted for as treasury shares.

Corporate GovernanceBusiness & StrategyFinancial Statements 
 
224

25. SHARE CAPITAL AND RESERVES (continued)

Movements in the year ended 29 February 2020 
In July 2019, 3,377,441 ordinary shares were issued to the holders of ordinary shares who elected to receive additional ordinary shares at a 
price of €3.7071 per share, instead of part or all the cash element of their final dividend entitlement for the year ended 29 February 2020. In 
December 2019, 1,246,538 ordinary shares were issued to the holders of ordinary shares who elected to receive additional ordinary shares 
at a price of €4.45916 per share, instead of part or all of the cash element of their interim dividend entitlement for the year ended 29 February 
2020. 

All shares held by Kleinwort Benson (Guernsey) Trustees Limited as trustees of the C&C Employee Trust which were neither cancelled nor 
disposed of by the Trust at 29 February 2020 continue to be included in the treasury share reserve. During the prior financial year, 123,889 
shares were sold by the Trustees and are no longer accounted for as treasury shares.

Also during the prior financial year, as part of the Group’s capital management strategy, the Group invested €22.7m (€23.0m inclusive of 
commission and related costs) in an on-market share buyback programme in which it repurchased and subsequently cancelled 5,625,000 
of the Group’s shares. This was in accordance with shareholder authority granted at the Group’s AGM, to make market purchases of up to 
10% of its own shares.

Share premium – Group
The change in legal parent of the Group on 30 April 2004, as disclosed in detail in that year’s annual report, was accounted for as a reverse 
acquisition. This transaction gave rise to a reverse acquisition reserve debit of €703.9m, which, for presentation purposes in the Group 
financial statements, has been netted against the share premium in the Balance Sheet. 

The current financial year movement relates to the exercise of share options €0.3m (FY2020: €0.4m). The prior financial year movement also 
relates to the issuance of a scrip dividend to those who elected to receive additional ordinary shares in place of a cash dividend €18.0m. 

Share premium – Company
The share premium, as stated in the Company Balance Sheet, represents the premium recognised on shares issued and amounts to 
€872.3m as at 28 February 2021 (FY2020: €872.0m). 

The current financial year movement relates to the exercise of share options €0.3m (FY2020: €0.4m). The prior financial year movement also 
relates to the issuance of a scrip dividend to those who elected to receive additional ordinary shares in place of a cash dividend €18.0m. 

Other undenominated reserve and capital reserve
These reserves initially arose on the conversion of preference shares into share capital of the Company and other changes and 
reorganisations of the Group’s capital structure. 

Cash flow hedge reserve
The hedging reserve includes the effective portion of the cumulative net change in the fair value of cash flow hedging instruments related to 
hedged transactions that have not yet occurred.

Share-based payment reserve
The reserve relates to amounts expensed in the Income Statement in connection with share option grants falling within the scope of IFRS 
2 Share-Based Payment, less reclassifications to retained income following exercise/forfeit post vesting or lapse of such share options and 
interests, as set out in note 4.

Currency translation reserve 
The translation reserve comprises all foreign exchange differences from 1 March 2004, arising from the translation of the Group’s net 
investment in its non-Euro denominated operations, including the translation of the profits of such operations from the average exchange rate 
for the year to the exchange rate at the Balance Sheet date, as adjusted for the translation of foreign currency borrowings designated as net 
investment hedges and long-term intra group loans for which settlement is neither planned nor likely to happen in the foreseeable future, and 
as a consequence are deemed quasi equity in nature and are therefore part of the Group’s net investment in foreign operations.

Notes forming part of the financial statements(continued)C&C Group plc Annual Report 2021 
 
225

25. SHARE CAPITAL AND RESERVES (continued)

Revaluation reserve
Since 2009 the Group has completed a number of external and internal valuations on its property, plant and equipment. Gains arising from 
such revaluations are posted to the Group’s revaluation reserve, unless it reverses a revaluation decrease on the same asset previously 
recognised as an expense, where it is first credited to the Income Statement to the extent of the write down. Any decreases in the value of 
the Group’s property, plant and equipment as a result of external or internal valuations are recognised in the Income Statement except where 
there had been a previously recognised gain in the revaluation reserve as a result of the same asset, in which case, the gain is eliminated 
from the revaluation reserve to offset the loss in the first instance.

During the current financial year, as outlined in detail in note 11, the Group engaged external valuers to value the freehold land & buildings 
and plant & machinery at the Group’s Clonmel (Tipperary), Wellpark (Glasgow) and Portugal sites. Using the valuation methodologies, this 
resulted in a net revaluation loss of €1.2m accounted for in the Income Statement and a gain of €0.9m accounted for within the revaluation 
reserve via Other Comprehensive Income. 

During the prior financial year, as outlined in detail in note 11, the Group engaged external valuers to value the freehold land & buildings and 
plant & machinery at the Group’s Clonmel (Tipperary), Wellpark (Glasgow), Vermont (USA) and Portugal sites, along with the Group’s various 
Depots. Using the valuation methodologies, this resulted in a net revaluation loss of €1.0m accounted for in the Income Statement and a gain 
of €1.1m accounted for within the revaluation reserve via Other Comprehensive Income. 

Treasury shares
Included in this reserve is where the Company issued equity share capital under its Joint Share Ownership Plan, which was held in trust 
by the Group’s Employee Trust. All interests have now vested or lapsed and all vested interests have now been exercised. Remaining in 
the Trust are shares that lapsed and shares that were withheld by the Trust in lieu of some, or all, of the consideration due with respect to 
exercised Interests. Also included in the reserve is the purchase of 9,025,000 of the Company’s own shares in the financial year ended 28 
February 2015 at an average price of €3.29 per share under the Group’s share buyback programme. 

The current and prior year movement in the reserve relates to the sale of excess shares by the Trust to satisfy other share entitlements. 

Capital management
The Board’s policy is to maintain a strong capital base so as to safeguard the Group’s ability: to continue as a going concern for the benefit 
of shareholders and stakeholders; to maintain investor, creditor and market confidence; and, to sustain the future development of the 
business through the optimisation of the value of its debt and equity shareholding balance. 

The Board considers capital to comprise of long-term debt and equity. The Board periodically reviews the capital structure of the Group, 
considering the cost of capital and the risks associated with each class of capital. The Board approves any material adjustments to the 
capital structure in terms of the relative proportions of debt and equity. In order to maintain or adjust the capital structure, the Group may 
issue new shares, dispose of assets to reduce debt, alter dividend policy by increasing or reducing the dividend paid to shareholders, return 
capital to shareholders and/or buyback shares. 

On 26 May 2021, the Group has announced a rights issue. The rights issue is intended, alongside the other actions that the Group has already 
announced and implemented, to reduce leverage and improve the Group’s overall liquidity position thereby providing the Group with the capital 
structure to both support the business during further potential disruptions from COVID-19 and to deliver on its strategy as normalised trading 
conditions return. The Board has considered a number of different scenarios and assumptions and the impact these might have on the Group’s 
financial position in deciding on the appropriate quantum. These included the potential length of the current lockdown, the impact of ongoing 
restrictions, the unwinding of temporary working capital supports from government and tax authorities, the potential economic impact on demand 
through the recovery and the likelihood of any further waves of lockdown. Taking these into consideration, the Board believes that a rights issue will 
not only reduce the Group’s leverage but allow it to continue to deliver upon its strategy.

In March 2020, the Group completed the successful issue of the new USPP notes. The unsecured notes, denominated in both Euro and 
Sterling, have maturities of 10 and 12 years and diversify the Group’s sources of debt finance. The Group’s Euro term loan included a 
mandatory prepayment clause from the issuance of any Debt Capital Market instruments however, as a consequence of COVID-19, a waiver 
of the prepayment was successfully negotiated in addition to a waiver of a July 2020 repayment which now becomes payable with the last 
instalment in July 2022. 

Corporate GovernanceBusiness & StrategyFinancial Statements 
226

25. SHARE CAPITAL AND RESERVES (continued)

In July 2018, the Group amended and updated its committed €450m multi-currency five year syndicated revolving loan facility and executed 
a three year Euro term loan. Both the multi-currency facility and the Euro term loan were negotiated with eight banks, namely ABN Amro 
Bank, Allied Irish Bank, Bank of Ireland, Bank of Scotland, Barclays Bank, HSBC, Rabobank, and Ulster Bank. 

In FY2020 the Group availed of an option within the Group’s multi-currency revolving loan facility agreement to extend the tenure for a further 
364 days from termination date. The multi-currency facility agreement is therefore now repayable in a single instalment on 11 July 2024. 
During the current financial year, the Group renegotiated an extension of the repayment schedule of the Euro term loan with its lenders and 
the last instalment is now payable on 12 July 2022. 

The Euro term loan and multi-currency revolving facilities agreement provides for a further €100m in the form of an uncommitted accordion 
facility. At 28 February 2021 the Group had €325.6m drawn down from the term loan and multi-currency revolving facilities (FY2020: 
€343.1m), €142.6m drawn down from Private Placement notes (FY2020: €nil) and €5.7m from its non-bank financial indebtedness (FY2020: 
€17.6m). 

As outlined previously, as a direct consequence of the impact of COVID-19, the Group successfully negotiated waivers on its debt covenants 
from its lending group for FY2021, and these have been extended up to, but not including, the August 2022 test date whether or not 
the rights issue is successful. Conditional on a Minimum Equity Raise being achieved, the debt covenants for 31 August 2022 were also 
renegotiated to increase the threshold of the Group’s Net Debt/Adjusted EBITDA covenant to not exceed 4.5x and to reduce the Interest 
cover covenant to be not less than 2.5x.

As part of the agreement reached to waive the debt covenants, a minimum liquidity requirement and a gross debt restriction have been 
put in place. Where the Minimum Equity Raise is not achieved, the minimum liquidity requirement and a gross debt restriction will remain in 
place until the Group is able to show compliance with its original debt covenant levels at the 31 August 2022 or any subsequent test date, 
and, with respect to the minimum liquidity requirement, the Group must maintain liquidity of at least €150.0m each month (except for July 
2021 and December 2021 when the minimum amount of liquidity is €120.0m, June 2022 when the minimum amount of liquidity is €80.0m 
and July 2022 when the minimum amount of liquidity is €100.0m). A monthly gross debt cap of €750.0m in the current financial year applied 
which will continue during FY2022.

Where the Minimum Equity Raise is achieved, the minimum liquidity requirement and a gross debt restriction will remain in place until the 
Group is able to show compliance with its original debt covenant levels at the 28 February 2023 or any subsequent test date, and, with 
respect to the minimum liquidity requirement, the Group must maintain liquidity of at least €150.0m each month.  A monthly gross debt cap 
of €750.0m in the current financial year also applied which will continue during FY2022 but will reduce to €700.0m post a Minimum Equity 
Raise being achieved. The minimum liquidity requirement and a gross debt restriction can be lifted earlier in certain circumstances.

The Group complied with these new minimum liquidity and gross debt requirements during the financial year. 

In respect of the financial year ended 28 February 2021, due to the emergence of COVID-19, no final dividend is being declared and no 
interim dividend was paid (FY2020: 5.50 cent per share). Total dividend for the year is €nil (FY2020: 5.50 cent per share). 

The Group participated in a share buyback programme during the prior financial year. At the AGM held on 4 July 2019, shareholders granted 
the Group authority to make market purchases of up to 10% of its own shares. In the prior financial year, the Group invested €22.7m (€23.0m 
including commission and related fees) as part of this on-market buyback programme, purchasing 5,625,000 of the Company’s shares 
at an average euro equivalent price of €4.03. All shares acquired as part of the share buyback programme in the prior financial year were 
subsequently cancelled by the Group. In the financial year ended 28 February 2015, a subsidiary of the Group invested €30.0m as part of an 
on-market share buyback programme, purchasing 9,025,000 of the Company’s shares at an average price of €3.29. All shares acquired as 
part of this share buyback programme are held as Treasury shares. 

Notes forming part of the financial statements(continued)C&C Group plc Annual Report 2021227

26. COMMITMENTS

(a) Capital commitments
At the year end, the following capital commitments authorised by the Board had not been provided for in the consolidated financial 
statements:

Contracted

Not contracted

2021
€m

5.7

5.0

10.7

2020
€m

2.3

7.7

10.0

The contracted capital commitments at 28 February 2021 are with respect of contracts that support the Group in achieving its environmental 
targets and optimising its operational footprint. 

(b) Other commitments
At the year end, the value of contracts placed for future expenditure was:

Payable in less than one year

Payable between 1 and 5 years

Payable greater than 5 years

Apples
€m

6.3

12.1

17.9

36.3

Glass
€m

1.7

-

-

1.7

2021

Marketing
€m

3.0

7.5

-

10.5

Barley
€m

7.1

14.3

-

21.4

Sugar/ glucose
€m

6.3

-

-

6.3

Total*
€m

24.4

33.9

17.9

76.2

*   Commitment obligations range from between 1 year to 24 years. Other commitments do not include commitments relating to the Group’s disposal group, see note 16 for further 

details. 

Payable in less than one year

Payable between 1 and 5 years

Payable greater than 5 years

8.1

13.3

23.6

45.0

Apples
€m

Glass Marketing*
€m

€m

Barley Aluminium
€m

€m

Polymer
€m

2020

4.7

-

-

7.6

6.4

-

7.6

14.8

-

0.8

0.3

-

-

-

-

Wheat
€m

0.9

-

-

Sugar/ 
glucose
€m

7.5

-

-

Natural 

gas Electricity

€m

0.3

-

-

€m

0.1

-

-

4.7

14.0

22.4

0.8

0.3

0.9

7.5

0.3

0.1

Total*
€m

37.9

34.5

23.6

96.0

In the prior financial year, an element of committed marketing spend was deemed to be onerous in light of COVID-19 (note 5). 

*  
**   Commitment obligations range from between 1 year to 25 years.

27. GUARANTEES, COMMITMENTS AND CONTINGENCIES

Where the Group or subsidiaries enters into financial guarantee contracts to guarantee the indebtedness of other companies or joint 
ventures and associates within the Group, the Group/subsidiaries consider these to be insurance arrangements and account for them 
as such. The Group/subsidiary treats the guarantee contract as a contingent liability until such time as it becomes probable that it will be 
required to make a payment under the guarantee.

As outlined in note 20, the Group has a euro term loan, US Private Placement notes, non-bank borrowings and a multi-currency revolving 
facility in place at year end. The Company has non-bank borrowings and US Private Placement notes in place at year end. The Company, 
together with a number of its subsidiaries, gave a letter of guarantee to secure its obligations in respect of all borrowings as at 28 February 
2021. The actual loans outstanding for the Group at 28 February 2021 amounted to €473.9m (FY2020: €360.7m). 

Corporate GovernanceBusiness & StrategyFinancial Statements 
 
228

27. GUARANTEES, COMMITMENTS AND CONTINGENCIES (continued)

During the financial year ended 28 February 2015, a subsidiary of the Group entered into guarantees in favour of HSBC Bank plc, HSBC 
Asset Finance (UK) Limited and HSBC Equipment Finance Limited whereby it guaranteed drawn debt plus interest charges by Drygate 
Brewing Company Limited to HSBC Bank plc of up to £540,000 and to HSBC Asset Finance (UK) Limited and HSBC Equipment Finance 
Limited of up to £225,000 in aggregate. The guarantees reduce on a pound for pound basis to the extent of capital repayments in respect 
of the drawn debt and any amounts realised by the bank pursuant to any security provided in respect of the debt. The Guarantee with 
respect to HSBC Bank plc expires on the earlier of eleven years and three months from the date on which the guarantee became effective, 
the secured liabilities are repaid, or by mutual agreement with HSBC Bank plc. The Guarantees with HSBC Asset Finance (UK) Limited and 
HSBC Equipment Finance Limited expire after the secured liabilities are repaid, or by mutual agreement with HSBC Asset Finance (UK) 
Limited and HSBC Equipment Finance Limited respectively.

During the 2011 financial year, a subsidiary of the Group entered into a guarantee with Clydesdale Bank plc whereby it guaranteed £250,000 
plus interest and charges of the drawn debt of one of its customers. The guarantee expired in the current financial year.

Invest Northern Ireland funding, in the form of an employment grant of €0.2m was received during FY2015. The funds were fully repayable 
should the recipient subsidiary of the Group at any time during the term of the agreement be in breach of the terms and conditions of the 
agreement. The term of the agreement expired in the prior financial year. 

Pursuant to the provisions of Section 357 of the Companies Act 2014, the Company has guaranteed commitments entered into and liabilities 
of certain of its subsidiary undertakings incorporated in the Republic of Ireland for the financial year to 28 February 2021 and as a result such 
subsidiaries are exempt from certain filing provisions. 

28. RELATED PARTY TRANSACTIONS 

The principal related party relationships requiring disclosure in the consolidated financial statements of the Group under IAS 24 Related Party 
Disclosures pertain to the existence of subsidiary undertakings and equity accounted investments, transactions entered into by the Group 
with these subsidiary undertakings and equity accounted investments and the identification and compensation of and transactions with key 
management personnel.

(a) Group
Transactions 
Transactions between the Group and its related parties are made on terms equivalent to those that prevail in arm’s length transactions.

Subsidiary undertakings
The consolidated financial statements include the financial statements of the Company and its subsidiaries. A listing of all subsidiaries 
is provided in note 29. Sales to and purchases from subsidiary undertakings, together with outstanding payables and receivables, are 
eliminated in the preparation of the consolidated financial statements in accordance with IFRS 10 Consolidated Financial Statements. 

Equity accounted investments
See note 13 for details on equity accounted investments. 

Loans extended by the Group to equity accounted investments are considered trading in nature and are included within advances to 
customers in trade & other receivables (note 15).

Notes forming part of the financial statements(continued)C&C Group plc Annual Report 2021229

28. RELATED PARTY TRANSACTIONS (continued)

Details of transactions with equity accounted investments during the year and related outstanding balances at the year end are as follows: 

Net revenue

Trade & other receivables

Purchases

Trade & other payables

Loans

                   Joint ventures

                     Associates

2021
€m

0.9

0.2

0.3

-

1.5

2020
€m

1.7

0.4

0.7

-

1.6

2021
€m

0.1

-

0.2

-

1.0

2020
€m

0.5

-

0.8

0.3

1.1

All outstanding trading balances with equity accounted investments, which arose from arm’s length transactions, are to be settled in cash 
within 60 days of the reporting date. 

Key management personnel 
For the purposes of the disclosure requirements of IAS 24 Related Party Disclosures, the Group has defined the term ‘key management 
personnel’, as its Executive and Non-Executive Directors. Executive Directors participate in the Group’s equity share award schemes (note 
4), permanent health insurance (or reimbursement of premiums paid into a personal policy) and death in service insurance programme. 
Executive Directors may also benefit from medical insurance under a Group policy (or the Group will reimburse premiums). No other non-
cash benefits are provided. Non-Executive Directors do not receive share-based payments nor post employment benefits.

Details of key management remuneration, charged to the Income Statement, are as follows:

Number of individuals

Salaries and other short-term employee benefits

Post employment benefits

Equity settled share-based payment (credit)/charge and related dividend accrual

Pay in lieu of notice

Total 

2021
Number

10

2020
Number

10

€m

1.9

0.2

(0.7)

0.6

2.0

€m

2.8

0.4

1.2

0.7

5.1

During the current and prior financial year, there were no transactions or balances between the Group and its key management personnel or 
members of their close family apart from:
•  The Group sells stock to Tesco plc, of which Stewart Gilliland is a Non-Executive Director;
•  The Group purchases stock from St Austell Brewery Company Limited, of which Jill Caseberry is a Non-Executive Director; and
•  In the prior financial year the Group was provided with consultancy services from Advanced Boardroom Excellence Limited, of which 

Helen Pitcher is a Non-Executive Director.

All transactions with related parties involve the normal supply of goods or services and are priced on an arm’s length basis.

For the purposes of the Section 305 of the Companies Act 2014, the aggregate gains by Directors on the exercise of share options during 
FY2021 was €0.6m (FY2020: €nil).

Corporate GovernanceBusiness & StrategyFinancial Statements 
 
230

28. RELATED PARTY TRANSACTIONS (continued)

(b) Company
The Company has a related party relationship with its subsidiary undertakings. Details of the transactions in the year between the Company 
and its subsidiary undertakings are as follows:

Dividend income

Expenses paid on behalf of and recharged by subsidiary undertakings to the Company 

Equity settled share-based payments for employees of subsidiary undertakings

Drawdown of cash funding and other movements with subsidiary undertakings

29. SUBSIDIARIES AND EQUITY ACCOUNTED INVESTMENTS 

2021
€m

76.6

(2.1)

0.8

49.3

2020
€m

10.0

(2.3)

2.5

58.8

Notes

Nature of business

Class of shares held as at 28 February 2021
(100% unless stated)

Trading subsidiaries

Incorporated and registered in Republic of Ireland

Bulmers Limited

C&C Financing DAC

(a) (n)

Cider

(b) (n) (o)

Financing company

Ordinary

Ordinary

C&C Group International Holdings Limited

(a) (n) (o)

Holding company

Ordinary & Convertible 

C&C Group Irish Holdings Limited

(a) (n) 

Holding company

C&C Group Sterling Holdings Limited

C&C (Holdings) Limited

C&C Management Services Limited

(b) (n)

(a) (n)

(a) (n)

Holding company

Holding company

Provision of management 
services

Ordinary

Ordinary

Ordinary

6% Cumulative Preference, 
5% Second Non-Cumulative 
Preference & Ordinary Stock 

C&C Finco Limited

(b) (n) (o)

Financing company 

Cantrell & Cochrane Limited

Latin American Holdings Limited

M&J Gleeson & Co Unlimited Company

Tennent’s Beer Limited 

The Annerville Financing Company Unlimited 
Company

The Five Lamps Dublin Beer Company Limited

Wm. Magner Limited

Wm. Magner (Trading) Limited

Bibendum Wine Ireland Limited

Incorporated and registered in Northern Ireland

C&C Holdings (NI) Limited 

Gleeson N.I. Limited

Tennent’s NI Limited

(a) (n)

(b) (n)

(b) (n)

(a) (n)

(a) (n)

(b) (n)

(a) (n)

(a) (n)

(b) (n)

(c)

(c)

(c)

Holding company

Holding company

Wholesale of drinks

Beer 

Financing company

Beer 

Cider

Financing company 

Wine

Holding company

Wholesale of drinks

Cider and beer 

Ordinary 

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary 

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary & 3.25% Cumulative 
Preference

Notes forming part of the financial statements(continued)C&C Group plc Annual Report 2021 
231

29. SUBSIDIARIES AND EQUITY ACCOUNTED INVESTMENTS (continued)

Notes

Nature of business

Class of shares held as at 28 February 2021
(100% unless stated)

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary 

Ordinary

Ordinary 

Ordinary 

Ordinary 

Ordinary

Ordinary 

Ordinary 

Ordinary 

Ordinary

Ordinary

Ordinary

Ordinary

Incorporated and registered in England and Wales

Bibendum Group Limited 

Bibendum PLB (Topco) Limited

C&C Management Services (UK) Limited

Magners GB Limited

Matthew Clark Bibendum (Holdings) Limited 

Matthew Clark Bibendum Limited 

Bibendum Off Trade Limited 

The Orchard Pig Limited

Walker & Wodehouse Wines Limited 

C&C IP UK Limited 

(l) 

(k) 

(k)

(k)

(k) 

(k)

(l) 

(i)

(l) (p)

(k)

Holding company

Holding company

Provision of management 
services

Cider and beer 

Holding company 

Wholesale of drinks

Wholesale of drinks

Cider

Wine

Licensing activity 

The Wondering Wine Company Limited

(k) (p)

Wine 

(d)

(e)

(d)

(e)

(e)

(d)

(f)

(f)

(f)

(g)

(g)

(g)

Incorporated and registered in Scotland

Badaboom Limited

Macrocom (1018) Limited

Tennent Caledonian Breweries UK Limited

Tennent Caledonian Breweries Wholesale Limited 

Wallaces Express Limited

Wellpark Financing Limited

Incorporated and registered in Luxembourg

C&C IP Sàrl

C&C IP (No. 2) Sàrl

C&C Luxembourg Sàrl

Incorporated and registered Portugal

Frutíssima - Concentrados de Frutos da Cova da 
Beira, Lda 

Frontierlicious Limitada

Incredible Prosperity Limitada

Incorporated and registered in Delaware, US 

Green Mountain Beverage Management  
Corporation, Inc 

Vermont Hard Cider Company Holdings, Inc.

Vermont Hard Cider Company, LLC

Wm. Magner, Inc.

Marketing

Investment

Beer and cider

Wholesale of drinks

Holding company

Financing company

Licensing activity

Licensing activity

Class A to J Units

Class A to J Units

Holding and financing company

Class A to J Units

Ingredients

Orchard management

Orchard management

Ordinary

Ordinary

Ordinary

(h) (q)

Licensing activity

Common Stock

(h)

(h) (q)

(h)

Holding company 

Common Stock

Cider

Cider 

Membership Units

Common Stock

Corporate GovernanceBusiness & StrategyFinancial Statements232

29. SUBSIDIARIES AND EQUITY ACCOUNTED INVESTMENTS (continued)

Incorporated and registered in Singapore

C&C International (Asia) Pte. Ltd.

(j)

Sales & Marketing 

Ordinary

Notes

Nature of business

Class of shares held as at 28 February 2021
(100% unless stated)

Non-trading subsidiaries

Incorporated and registered in Republic of Ireland

C&C Brands Limited 

C&C Gleeson Group Pension Trust Limited 

C&C Group Pension Trust Limited

C&C Group Pension Trust (No. 2) Limited

C&C Profit Sharing Trustee Limited

Ciscan Net Limited

Cooney & Co. Unlimited Company

Cravenby Limited

Crystal Springs Water Company Limited

Dowd’s Lane Brewing Company Limited 

Edward and John Burke (1968) Limited

Findlater (Wine Merchants) Limited

Fruit of the Vine Limited

Gleeson Logistic Services Limited

Gleeson Wines & Spirits Limited

Greensleeves Confectionery Limited

M.& J. Gleeson (Investments) Limited

M&J Gleeson Nominees Limited 

M. and J. Gleeson (Manufacturing) Company u.c. 

M and J Gleeson (Manufacturing) Company Holdings 
Limited

M and J Gleeson and Company Holdings Limited

M & J Gleeson Property Development Limited

Magners Irish Cider Limited

Sceptis Limited

Showerings (Ireland) Limited

Tennmel Limited 

Thwaites Limited

Tipperary Natural Mineral Water Company Holdings 
Limited

(a) (n)

(b) (n)

(a) (n)

(a) (n)

(a) (n)

(a) (n)

(b) (n)

(a) (n)

(b) (n)

(a) (n)

(a) (n)

(a) (n)

(a) (n)

(b) (n)

(b) (n)

(b) (n)

(b) (n)

(b) (n)

(b) (n)

(b) (n)

(b) (n)

(b) (n)

(a) (n)

(a) (n)

(a) (n)

(b) (n)

(a) (n)

(b) (n)

Non-trading

Non-trading

Non-trading

Non-trading

Non-trading

Non-trading

Non-trading

Non-trading

Non-trading

Non-trading

Non-trading

Non-trading

Non-trading

Non-trading

Non-trading

Non-trading

Non-trading

Non-trading

Non-trading

Non-trading

Non-trading

Non-trading

Non-trading

Non-trading

Non-trading

Non-trading

Non-trading

Non-trading

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary & A Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary & A Ordinary 

Ordinary & A Ordinary

Ordinary

Ordinary

Ordinary

Ordinary, 12% Cumulative 
Convertible Redeemable 
Preference & 3% Cumulative 
Redeemable Convertible 
Preference

Ordinary

Ordinary & Preference

Ordinary 

Ordinary & Non-Voting Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary & A-E Non-Voting

A & B Ordinary

Ordinary

Notes forming part of the financial statements(continued)C&C Group plc Annual Report 2021233

29. SUBSIDIARIES AND EQUITY ACCOUNTED INVESTMENTS (continued)

Tipperary Natural Mineral Water (Sales) Holdings 
Limited

Tipperary Pure Irish Water Unlimited Company

Vandamin Limited

Notes

(b) (n)

(a) (n)

(a) (n)

Nature of business

Non-trading

Non-trading

Non-trading

Class of shares held as at 28 February 2021
(100% unless stated)

Ordinary

Ordinary

A & B Ordinary

Incorporated and registered in Northern Ireland

C&C Profit Sharing Trustee (NI) Limited

(c)

Non-trading

Ordinary

Incorporated and registered in England and Wales

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary 

Ordinary

Ordinary 

Ordinary 

Ordinary

Ordinary

Ordinary 

Ordinary 

Ordinary 

Ordinary 

Ordinary 

Ordinary 

Ordinary 

Ordinary

A2 Contractors Limited

Bibendum Limited

Bibendum Wine Limited

Catalyst-PLB Brands Limited

Chalk Farm Wines Limited

Elastic Productions Limited

Gaymer Cider Company Limited

Instil Drinks Limited 

Matthew Clark and Sons Limited

Matthew Clark Limited

Matthew Clark (Scotland) Limited

Matthew Clark Wholesale Bond Limited

Mixbury Drinks Limited

Odyssey Intelligence Limited

PLB Wines Limited 

The Real Rose Company Limited

The Wine Studio Limited

The Yorkshire Fine Wines Company Limited

(k)

(k)

Non-trading

Non-trading

(l) (p)

Non-trading

(k)

(k)

(k) 

(k)

(k)

(k)

(k) 

(d)

(k)

(k)

(k)

(k)

(k)

(k)

(k)

Non-trading

Non-trading

Non-trading

Non-trading

Non-trading 

Non-trading

Non-trading 

Non-trading

Non-trading

Non-trading

Non-trading 

Non-trading

Non-trading

Non-trading

Non-trading 

West Country Beverages Limited

(m)

Non-trading 

Notes (a) – (q) 
The address of the registered office of each of the above companies and notes is as follows:
(a)  Annerville, Clonmel, Co. Tipperary, E91 NY79, Ireland.
(b)  Bulmers House, Keeper Road, Crumlin, Dublin 12, D12 K702, Ireland.
(c)  6 Aghnatrisk Road, Culcavy, Hillsborough, Co Down, Northern Ireland, BT26 6JJ.
(d)  Wellpark Brewery, 161 Duke Street, Glasgow, G31 1JD, Scotland.
(e)  Crompton Way, North Newmoor Industrial Estate, Irvine, Strathclyde, KA11 4HU, Scotland.  
(f)  L-2132 Luxembourg, 18 Avenue Marie-Therese, Luxembourg.
(g)  Quinta Da Ferreira De Baxio, Castelo Branco, Fundão Parish, 6230 610 Salgueiro, Portugal.
(h)  2711 Centerville Road, Suite 400, Wilmington, Delaware 19808, US.
(i)  West Bradley Orchards, West Bradley, Glastonbury, Somerset, BA6 8LT.
(j)  143, Cecil Street, #03-01, GB Building, Singapore – 069542. 
(k)  Whitchurch Lane, Bristol, BS14 0JZ.
(l)  109A Regents Park Road, London, NW1 8UR
(m)  C/O Tlt, 1 Redcliff Street, Bristol, United Kingdom, BS1 6TP.
(n)  Companies covered by Section 357, Companies Act 2014 guarantees (note 27). 
(o)  Immediate subsidiary of C&C Group plc.
(p)  Entities that have availed of the audit exemption set out within Section 479A of the Companies Act 2006. 
(q)   Disposed in April 2021.

Corporate GovernanceBusiness & StrategyFinancial Statements234

29. SUBSIDIARIES AND EQUITY ACCOUNTED INVESTMENTS (continued)

Equity accounted investments

Joint venture

Beck & Scott (Services) Limited (Northern Ireland)

Brady P&C Limited (England) 

Drygate Brewing Company Limited (Scotland)

The Irish Brewing Company Limited (Ireland)

3 Counties Spirits Limited (Ireland)

Associate

CVBA Braxatorium Parcensis

Shanter Inns Limited (Scotland)

Whitewater Brewing Co. Limited (Northern Ireland)

Financial asset

Jubel Limited 

Innis & Gunn Holdings Limited

Bramerton Condiments Limited

Notes

Nature of business

Class of share held as at 28 February 2021

(a)

(b)

(c)

(d)

(e)

(f)

(g)

(h)

(i)

(j)

(k)

Wholesale of drinks 

Ordinary, 50%

Holding Company

Brewing 

Non-trading

Spirits

Brewing

Public houses

Brewing

Brewing

Brewing

Ordinary, 49.9%

B Ordinary, 49%

Ordinary, 45.61%

Ordinary, 50%

33.33%

Ordinary, 33%

Ordinary, 25%

Ordinary, 10%

8%

Food and beverage

Ordinary, 1%

Notes: (a) – (k) 
The address of the registered office of each of the above equity accounted investments is as follows:
(a)  Unit 1, Ravenhill Business Park, Ravenhill Road, Belfast, BT6 8AW, Northern Ireland. 
(b)  49 Berkeley Square, 2nd Floor, London W1J 5AZ.
(c)   85 Drygate, Glasgow, G4 0UT, Scotland.
(d)   Bulmers House, Keeper Road, Crumlin, Dublin 12, D12 K702, Ireland.
(e) Gilligan & Co, Silversprings House, Saint Patrick’s Road, Clonmel, Co. Tipperary, E91 NT32, Ireland.
(f)  3001 Leuven-Heverlee, Abdij van Park 7, Belgium.
(g)  230 High Street, Ayr, KA7 1RQ, Scotland.
(h)  Lakeside Brae, Castlewellan, Northern Ireland, BT31 9RH.
(i)  Office 311 Edinburgh House, 170 Kennington Lane, London, England, SE11 5DP.
(j)   6 Randoplh Crescent, Edniburgh, EH3 7TH
(k)   5th Floor 14-16 Dowgate Hill, London, England, EC4R 2SU

Notes forming part of the financial statements(continued)C&C Group plc Annual Report 2021235

30. POST BALANCE SHEET EVENTS

On 26 May 2021, the Group announced a rights issue. The rights issue is intended, alongside the other actions that the Group has already 
announced and implemented, to reduce leverage and improve the Group’s overall liquidity position thereby providing the Group with the 
capital structure to both support the business during further potential disruptions from COVID-19 and to deliver on its strategy as normalised 
trading conditions return.

As a direct consequence of the impact of COVID-19, the Group successfully negotiated waivers on its debt covenants from its lending group 
for FY2021, and these have been extended up to, but not including, the August 2022 test date whether or not the rights issue is successful. 
Conditional on a Minimum Equity Raise being achieved, the debt covenants for 31 August 2022 were also renegotiated to increase the 
threshold of the Group’s Net Debt/Adjusted EBITDA covenant to not exceed 4.5x and to reduce the Interest cover covenant to be not less 
than 2.5x. As part of the agreement reached to waive the debt covenants, a minimum liquidity requirement and a gross debt restriction have 
been put in place, both in the scenario of a Minimum Equity Raise being achieved and a Minimum Equity Raise not being achieved. Please 
refer to Note 20 for further details.  

Post year end the Group announced that the outcome of a cost reduction programme it had undertaken would deliver annualised savings of 
€18m against its pre COVID-19 cost base.

On 2 April 2021, the Group completed the sale of its wholly owned US subsidiary, Vermont Hard Cider Company (“VHCC”) to Northeast 
Kingdom Drinks Group, LLC for a total consideration of USD 20.0m. VHCC was classified as a disposal group, held for sale, as at 28 
February 2021.

In April 2021, the Group’s wholly owned subsidiary, Matthew Clark Bibendum Limited (“MCB”), was the subject of a cybersecurity incident, 
which impacted both Matthew Clark and Bibendum. MCB responded quickly, enacting its cybersecurity response plan, and taking steps 
to protect its IT systems. Additionally, C&C engaged a leading forensic information technology firm and legal counsel to assist the Group 
in investigating the incident and restoring the IT systems as quickly and as safely as possible. As part of the cybersecurity response plan, 
the Group contacted all stakeholders on the actions the Group had taken and notified the relevant authorities, including the Information 
Commissioner’s Office. This incident did not affect the IT systems of the wider C&C Group, which continued to operate as normal. The 
recent incident affecting Matthew Clark and Bibendum IT systems has emphasised the need for continued focus on information security.  
The Group has commenced a detailed review of its information security and cyber preparedness policies and processes.

There were no other events affecting the Group that have occurred since the year end which would require disclosure or amendment of the 
consolidated financial statements.

31. APPROVAL OF FINANCIAL STATEMENTS

These financial statements were approved by the Directors on 26 May 2021.

Corporate GovernanceBusiness & StrategyFinancial Statements236

Financial Definitions

Adjusted earnings

(Loss)/profit for the year attributable to equity shareholders as adjusted for exceptional items

Company

C&C Group plc

Constant Currency

DWT

EBITDA

Prior year revenue, net revenue and operating profit for each of the Group’s reporting segments is 
restated to constant exchange rates for transactions by subsidiary undertakings in currencies other 
than their functional currency and for translation in relation to the Group’s non-Euro denominated 
subsidiaries by revaluing the prior year figures using the current year average foreign currency rates

Dividend Withholding Tax

(Loss)/earnings before Interest, Tax, Depreciation and Amortisation charges excluding the Group’s 
share of equity accounted investments’ profit/(loss) after tax

Adjusted EBITDA

EBITDA as adjusted for exceptional items

EBIT

(Loss)/earnings before Interest and Tax

Adjusted EBIT

EBIT as adjusted for exceptional items

Effective tax rate (%)

Income and deferred tax charges relating to continuing activities before the tax impact of exceptional 
items calculated as a percentage of (loss)/profit before tax for continuing activities before exceptional 
items and excluding the Group’s share of equity accounted investments’ profit/(loss) after tax

EPS

EU

Exceptional

Free Cash Flow

GB

Group

HL

IAS

IASB

IFRIC

IFRS

Interest cover

Export

LAD

(Loss)/earnings per share

European Union

Significant items of income and expense within the Group results for the year which by virtue of their 
scale and nature are disclosed in the Income Statement and related notes as exceptional items

Free Cash Flow is a measure that comprises cash flow from operating activities net of capital 
investment cash outflows which form part of investing activities. Free Cash Flow highlights the 
underlying cash generating performance of the ongoing business 

Great Britain (i.e. England, Wales and Scotland)

C&C Group plc and its subsidiaries

Hectolitre (100 Litres)

kHL = kilo hectolitre (100,000 litres) 

mHL = millions of hectolitres (100 million litres)

International Accounting Standards

International Accounting Standards Board

International Financial Reporting Interpretations Committee

International Financial Reporting Standards as adopted by the EU

Calculated by dividing the Group’s EBITDA excluding exceptional items and discontinued activities 
by the Group’s interest expense, excluding IFRS 16 Leases finance charges, issue cost write-offs, 
fair value movements with respect to derivative financial instruments and unwind of discounts on 
provisions, for the same period

Sales in territories outside of Ireland, Great Britain and North America

Long Alcoholic Drinks 

C&C Group plc Annual Report 2021237

Liquidity

Net debt

Net debt/EBITDA

Net revenue

Liquidity is defined as cash plus undrawn amounts under the Group’s revolving credit facility

Net debt comprises borrowings (net of issue costs) less cash. Net debt including leases comprises 
borrowings (net of issue costs) less cash plus lease liabilities capitalised under IFRS 16 Leases

A measurement of leverage, calculated as the Group’s Net debt divided by its EBITDA excluding 
exceptional items and discontinued activities. The net debt to EBITDA ratio is a debt ratio that shows 
how many years it would take for the Group to pay back its debt if net debt and EBITDA are held 
constant

Net revenue is defined by the Group as revenue less excise duty. The duty number disclosed 
represents the cash cost of duty paid on the Group’s products. Where goods are bought duty paid 
and subsequently sold, the duty element is not included in the duty line but within the cost of goods 
sold. Net revenue therefore excludes duty relating to the brewing and packaging of certain products. 
Excise duties, which represent a significant proportion of revenue, are set by external regulators over 
which the Group has no control and are generally passed on to the consumer

NI

Northern Ireland

Non-controlling interest

Non-controlling interest is the share of ownership in a subsidiary entity that is not owned by the 
Group 

Off-trade

On-trade

Operating (loss)/profit

PPE

Revenue

ROI

TSR

UK

US 

All venues where drinks are sold for off-premise consumption including shops, supermarkets and 
cash & carry outlets selling alcohol for consumption off the premises

All venues where drinks are sold at retail for on-premise consumption including pubs, hotels and 
clubs selling alcohol for consumption on the premises

(Loss)/profit earned from the Group’s core business operations before net financing and income tax 
costs and excluding the Group’s share of equity accounted investments’ profit/(loss) after tax. In line 
with the Group’s accounting policies certain items of income and expense are separately classified 
as exceptional items on the face of the Income Statement

Property, plant & equipment

Revenue comprises the fair value of goods supplied to external customers exclusive of intercompany 
sales and value added tax, after allowing for discounts, rebates, allowances for customer loyalty and 
other pricing related allowances and incentives

Republic of Ireland

Total Shareholder Return

United Kingdom (Great Britain and Northern Ireland)

United States of America

Corporate GovernanceBusiness & StrategyFinancial Statements238

Shareholder and Other Information

C&C Group plc is an Irish registered company (registered number: 
383466). Its ordinary shares are quoted on the London Stock 
Exchange (ISIN: IE00B010DT83 SEDOL: B010DT8). 

C&C Group plc also has a Level 1 American Depository Receipts 
(ADR) programme for which Deutsche Bank acts as depository 
(symbol CCGGY). Each ADR share represents three C&C Group plc 
ordinary shares. 

Dividend Payments

The Company may, by ordinary resolution declare dividends in 
accordance with the respective rights of shareholders, but no 
dividend shall exceed the amount recommended by the Directors. 
The Directors may also declare and pay interim dividends if they 
believe they are justified by the profits of the Company available for 
distribution.

The authorised share capital of the Company at 28 February 2021 
was ordinary 800,000,000 ordinary shares at €0.01 each. The 
issued share capital at 28 February 2021 was 320,480,164 ordinary 
shares of €0.01 each. 

Due to the emergence of COVID-19 and the impact this has on 
global economies and on business generally, the Board concluded 
it was not appropriate to pay an interim dividend or a final dividend 
for FY2021.

Euroclear Bank 

Following the migration in March 2021 of securities settlement in the 
securities of Irish registered companies listed on the London Stock 
Exchange (such as the Company) and/or Euronext Dublin from the 
CREST settlement system to the replacement system, Euroclear 
Bank, the Company’s shares are held and transferred in certificated 
form (that is, represented by a share certificate) or in electronic form 
indirectly through the Euroclear System or through CREST in CDI 
(CREST Depository Interest) form. Shareholders have the choice 
of holding their shares in electronic form or in the form of share 
certificates. Shareholders should consult their stockbroker if they 
wish to hold their shares in electronic form.

SHARE PRICE DATA

Share price at year end

2021

£2.58

2021
Number

2020

£3.28

2020
Number

Dividend Withholding Tax (‘DWT’) must be deducted from dividends 
paid by an Irish resident company, unless a shareholder is entitled to 
an exemption and has submitted a properly completed exemption 
form to the Company’s Registrars. DWT applies to dividends paid 
by way of cash or by way of shares under a scrip dividend scheme 
and is deducted at the standard rate of income tax (currently 20%). 
Non-resident shareholders and certain Irish companies, trusts, 
pension schemes, investment undertakings, companies resident 
in any member state of the European Union and charities may be 
entitled to claim exemption from DWT. DWT exemption forms may 
be obtained from the Irish Revenue Commissioners website: http://
www.revenue.ie/en/tax/dwt/forms/index.html. Shareholders should 
note that DWT will be deducted from dividends in cases where a 
properly completed exemption form has not been received by the 
relevant record date. Shareholders who wish to have their dividend 
paid direct to a bank account, by electronic funds transfer, should 
contact Link Registrars to obtain a mandate form. Tax vouchers 
will be sent to the shareholder’s registered address under this 
arrangement.

No of Shares in issue at year end

320,480,164

319,495,110

Market capitalisation 28/29 February

£827k

£1,048m

Holders through Euroclear Bank

Share price movement during the financial year

 – high

 – low

£3.36

£1.45

£4.11

£3.28

Investors who hold their shares via Euroclear Bank or (in CDI form) 
through CREST will automatically receive dividends in Euro unless 
they elect otherwise.

Certificated shareholders 

Shareholders who hold their shares in certificated form will 
automatically receive dividends in Euro with the following exceptions:

•  Shareholders with an address in the United Kingdom (UK) will 

automatically receive dividends in Sterling,

•  Shareholders who had previously elected to receive dividends 

in a particular currency will continue to receive dividends in that 
currency.

Shareholders who wish to receive dividends in a currency other than 
that which will be automatically used should contact the Company’s 
Registrars.

C&C Group plc Annual Report 2021239

Electronic Communications

Principal Bankers

In order to promote a more cost effective and environmentally 
friendly approach, the Company provides the Annual Report 
electronically to shareholders via the Group’s website and only 
sends a printed copy to those who specifically request one. 
Shareholders who wish to alter the method by which they receive 
communications should contact the Company’s registrar. All 
shareholders will continue to receive printed proxy forms, dividend 
documentation, shareholder circulars, and, where the Company 
deems it appropriate, other documentation by post.

Company Secretary and Registered Office

Mark Chilton, C&C Group plc
Bulmers House, Keeper Road, Crumlin, Dublin 12, D12 K702 
Tel: +353 1 506 3900

Registrars

Shareholders with queries concerning their holdings, dividend 
information or administrative matters should contact the Company’s 
registrars:
Link Registrars Limited (trading as Link Assets Services) 
P.O. Box 7117, Dublin 2, Ireland 
Tel: +353 1 553 0050 
Fax: +353 1 224 0700 
Email: enquiries@capita.ie
Website: www.linkassetservices.com

American Depositary Receipts (ADR)

Shareholder with queries concerning their ADR holdings should 
contact: 
Deutsche Bank Trust Company Americas 
C/o American Stock Transfer & Trust Company, 6201 15th Avenue,
Brooklyn, NY 11219.
Tel: Toll free +1 866 249 2593
International +1 718 921 8137 
Email: db@astfinancial.com

Investor Relations

FTI Consulting
10 Merrion Square, Dublin 2, D02 DW94

ABN Amro Bank
Allied Irish Bank
Bank of Ireland
Bank of Scotland
Barclays Bank
HSBC
Rabobank
Ulster Bank

Solicitors 

McCann FitzGerald
Riverside One, Sir John Rogerson’s Quay, Dublin 2, D02 X576

Stockbrokers

Davy 
Davy House, 49 Dawson Street, Dublin 2, D02 PY05

Barclays Bank plc
5 The North Colonnade, Canary Wharf, London E14 4BB

Numis Securities Limited
10 Paternoster Square, London, EC4M 7LT

Auditor

Ernst & Young
Chartered Accountants
Harcourt Building,
Harcourt Street,
Dublin 2.

Website

Further information on C&C Group plc is available at www.
candcgroupplc.com

Corporate GovernanceBusiness & StrategyFinancial Statements 
240

C&C Group plc Annual Report 2021

Notes

i

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.
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Bulmers House, Keeper Road, Crumlin, Dublin 12, D12 K702. 
www.candcgroupplc.com