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Campbell Soup Company

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FY2001 Annual Report · Campbell Soup Company
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Every legend must be renewed.

It’s not enough to be a legend.

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CAMPBELL PLACE, CAMDEN, NJ 08103-1799  WWW.CAMPBELLSOUP.COM

2001 ANNUAL REPORT

 
 
 
 
 
 
 
Every legend, after all, must be renewed.
At Campbell, that renewal has begun.

Today, our mission is to do much more
with the exceptional assets we have –
to leverage our brands and the talent of
our people to win in the marketplace
and win in the workplace, all across our
company, wherever we do business. 

We have crafted a plan that builds on
our 2001 performance and sets the
stage for long-term growth and
profitability. By executing this plan,
we will transform our company into
the powerhouse it can, and ought, to be.
This report explains what we have
accomplished to date –and where we
are going from here.

Board of
Directors

Officers
(as of October 2001)

Shareowner Information

DOUGLAS R. CONANT
President and 
Chief Executive Officer

ANDREW K. HUGHSON
Senior Vice President and 
President — North American Soup

M. CARL JOHNSON, III
Senior Vice President —
Corporate Strategy

ELLEN ORAN KADEN
Senior Vice President —
Law and Government Affairs

LARRY S. MCWILLIAMS
Senior Vice President —
Sales and Chief Customer Officer

D. ERIC POGUE
Senior Vice President —
Human Resources

ROBERT A. SCHIFFNER
Senior Vice President and 
Chief Financial Officer

DOREEN A. WRIGHT
Senior Vice President and 
Chief Information Officer

DAVID L. ALBRIGHT
Vice President and 
President — Pepperidge Farm

JERRY S. BUCKLEY
Vice President — Public Affairs

ANTHONY P. DISILVESTRO
Vice President — Strategic Planning
and Corporate Development

JOHN J. FUREY
Corporate Secretary

JAMES A. GOLDMAN
Vice President and 
President — North American
Beverages and Sauces

RICHARD J. LANDERS
Vice President — Taxes

PIERRE LAUBIES
Vice President and 
President — Campbell Europe

GERALD S. LORD
Vice President — Controller

R. DAVID C. MACNAIR
Vice President — Global Research
and Development

PATRICK O’MALLEY
Vice President —
Global Supply Chain

WILLIAM J. O’SHEA
Vice President —Treasurer

GEORGE M. SHERMAN
Chairman of Campbell Soup
Company (1, 2, 3, 4)

DOUGLAS R. CONANT
President and 
Chief Executive Officer of 
Campbell Soup Company (3, 4)

ALVA A. APP
Retired Senior Scientific Advisor to
the United Nations Development
Programme (3, 4, 5)

EDMUND M. CARPENTER
President and Chief Executive
Officer of Barnes Group Inc. (2, 4)

BENNETT DORRANCE
Private Investor and 
Chairman and Managing Director of
DMB Associates (3, 4, 5)

THOMAS W. FIELD, JR.
Management Consultant, 
Field & Associates (1, 3, 5)

KENT B. FOSTER
Chairman and Chief Executive
Officer of Ingram Micro, Inc. (1, 5)

HARVEY GOLUB
Retired Chairman and 
Chief Executive Officer of
American Express Company (2, 4)

DAVID K.P. LI
Chairman and Chief Executive of
The Bank of East Asia, Limited (4)

PHILIP E. LIPPINCOTT
Former Chairman of 
Campbell Soup Company (2, 3)

MARY ALICE D. MALONE
Private Investor and President of
Iron Spring Farm, Inc. (2, 4)

CHARLES H. MOTT
President and 
Chief Executive Officer of 
John W. Bristol & Co., Inc. (4, 5)

CHARLES R. PERRIN
Retired Chairman and 
Chief Executive Officer of 
Avon Products, Inc. (1, 2)

DONALD M. STEWART
President and 
Chief Executive Officer of the
Chicago Community Trust (2, 5)

GEORGE STRAWBRIDGE, JR.
Private Investor (1, 3, 5)

CHARLOTTE C. WEBER
Private Investor and President and
Chief Executive Officer of 
Live Oak Properties (2, 5)

Committees
1 Audit
2 Compensation and Organization
3 Executive
4 Finance & Corporate Development
5 Governance

WORLD HEADQUARTERS
Campbell Soup Company
Campbell Place
Camden, NJ 08103
(856) 342-4800
(856) 342-3878 (Fax)

STOCK EXCHANGE LISTINGS
New York, Philadelphia,
London, Swiss
Ticker Symbol: CPB
Newspaper Listing: CamSp

TRANSFER AGENT AND
REGISTRAR
EquiServe First Chicago 
Trust Division
P.O. Box 2500
Jersey City, NJ 07303-2500
(201) 324-0498

INDEPENDENT ACCOUNTANTS
PricewaterhouseCoopers LLP
Two Commerce Square, Suite 1700
2001 Market Street
Philadelphia, PA 19103-7042

DIVIDENDS
Campbell has paid dividends since
the company became public in
1954. Dividends are normally paid
quarterly, at the end of January,
April, July and October.

A dividend reinvestment plan is
available to shareowners. 
For information about dividends or
the dividend reinvestment plan, 
write or call: 
Dividend Reinvestment Plan Agent
Campbell Soup Company 
P.O. Box 2598 
Jersey City, NJ 07303-2598 or
EquiServe First Chicago 
Trust Company of New York, 
(201) 324-0498 or 1-800-446-2617.

ANNUAL MEETING
The Annual Meeting of
Shareowners will be held on
November 16, 2001 at 11:00 a.m.,
Eastern Standard Time, at the
Quality Inn, 3608 Kahn Drive,
Lumberton, NC 28358.

PUBLICATIONS
For copies of the Annual Report or
the SEC Form 10-K (filed annually in
October) or other financial informa-
tion, write Investor Relations at the
World Headquarters address, or call
1-888-SIP-SOUP (1-888-747-7687)
or visit our worldwide website at
www.campbellsoup.com.

For copies of Campbell Soup
Company’s Equal Opportunity
Report or the Annual Report of the
Campbell Soup Foundation, write
to Public Affairs at the World
Headquarters address.

INFORMATION SOURCES
Inquiries regarding our products
may be addressed to Campbell’s
Consumer Response and
Information Center at the World
Headquarters address, or call
1-800-257-8443.

Media and public relations
inquiries should be directed to
Elizabeth Bingham Douglass ,
Director— Corporate and Brand
Communications, at the World
Headquarters address, or call
(856) 342-3813.

Investors and financial analysts
may contact Leonard F. Griehs,
Vice President — Investor Relations,
at the World Headquarters address,
or call (856) 342-6428.

Communications concerning share
transfer, lost certificates, dividends
and change of address should be
directed to EquiServe First Chicago
Trust Division, 1-800-446-2617.

SHAREOWNER INFORMATION
SERVICE
For the latest quarterly business
results, or other information
requests such as dividend dates,
shareowner programs or product
news, call 1-888-SIP-SOUP 
(1-888-747-7687). Shareowner
information is also available on the
worldwide web at: 
www.campbellsoup.com.

CAMPBELL BRANDS
Product trademarks of Campbell
Soup Company and/or its sub-
sidiaries appearing in the narrative
text of this report are italicized.

THANKS TO ALL THE
EMPLOYEES PICTURED IN
THIS ANNUAL REPORT:
Oliver Armstrong
Brenda Brown
George Glasbrenner
Francese Johnson
Don Keir
Patricia Lattimore
Stuart Lowthian
Richard Sarmiento
Andrea Waters
Leonard White

The cover image, Campbell Soup I
(Chicken Noodle), 1968, is courtesy
of The Andy Warhol Foundation for
the Visual Arts, Inc. 
© 2001 The Andy Warhol
Foundation for the Visual Arts, Inc.

The owner of the copyright for
Asterix is Les Editions Albert René/
Goscinny-Uderzo. 
© 2001 Les Editions Albert René/
Goscinny-Uderzo.

Strengthen the broader portfolio for predictable volume and profit growth.

Our Plan

Revitalize U.S. Soup.

1
2
3
4
5

Begin to build new growth avenues.

Drive a quality agenda while continuing to drive productivity.

Substantially improve organization excellence and vitality.

Financial Highlights
(millions of dollars, except per share amounts)

Net sales1
Gross margin1

Percent of sales

Earnings before interest and taxes2

Percent of sales

Free cash flow 3
Cash margin 4
Net earnings
Per share
Basic
Diluted

Dividends

Per share

Number of employees

2001

$ 6,664
$ 3,518

52.8%

$ 1,194

17.9%

$ 906

22.0%

$ 649

$ 1.57
$ 1.55
$ 371
$ 0.90
24,000

2000

$ 6,466
$ 3,359

51.9%

$ 1,265

19.6%

$ 965

23.5%

$ 714

$ 1.68
$ 1.65
$ 382
$ 0.90
22,000

1 In 2001, financial results were restated to conform to the requirements of a new accounting pronouncement. Shipping and handling costs have been
reclassified from net sales to cost of products sold for all periods presented.

2 2001 results include pre-tax costs of $15 ($11 after tax or $.03 per share) related to an Australian manufacturing reconfiguration. Of this amount, pre-
tax costs of approximately $5 were recorded in cost of products sold.

3 Free cash flow equals net cash provided by operating activities less capital expenditures.

4 Cash margin equals cash earnings divided by net sales. Cash earnings equals earnings before interest and taxes plus depreciation, amortization and
minority interest expense.

About Campbell Soup Company

Campbell Soup Company is the world’s largest maker and marketer of soup and a leading producer of juice
beverages, sauces, biscuits and confectionery products. The company’s soups are sold under the global
Campbell’s brand, as well as Erasco and Heisse Tasse in Germany, Liebig in France, and Batchelors and Oxo
in the United Kingdom. Among its other strong food brands are Pepperidge Farm cookies and crackers, V8 and
V8 Splash juice beverages, Pace Mexican sauces, Prego pasta sauces, Franco-American canned pastas and
gravies, Swanson broths, Homepride sauces in the United Kingdom, Arnott’s biscuits in Australia and Godiva
chocolates around the world. The company also owns soup and sauce businesses across Europe, including
such brands as Blå Band, Royco, Lesieur, Devos Lemmens, and McDonnells.

~ 2 ~

“Our plan is about re-energizing
a great company, its brands and
its people.”

DOUGLAS R. CONANT
President and Chief Executive Officer

Fellow Shareowners,

In fiscal 2001, we took the first necessary steps
aimed at restoring robust growth and capturing global
opportunity. The Campbell Board of Directors
approved the single most comprehensive commitment
to revitalization ever undertaken in the 132-year
history of Campbell Soup Company.

In 2001, sales grew three percent to $6.7 billion from
$6.5 billion while net earnings fell nine percent to
$649 million, or $1.55 per share from $1.65 per share.
We can and will do better. Bold action is being taken.
This is what our transformation plan is all about.

~ 3 ~

~ LETTER TO SHAREOWNERS ~  

Transformation Plan—
Building on Strengths

Our plan is about re-energizing a great company,
its brands and its people. Although we have
stumbled recently, the categories in which we
compete have demonstrated solid growth potential.
We began to realize some of that potential as we
increased investment in 2001 and many of our
brands responded in a positive fashion. Going
forward, our plan is to continue to significantly
increase our investment in a sustained manner to
unlock the full potential of our brands and heighten
our financial performance over time.

Campbell has a firm financial foundation with
industry leading margins and strong free cash flow.
We have the flexibility to invest for our future to
create competitive advantage and still maintain
this strong financial profile. We also have the talent
necessary to execute this plan with excellence.

Our transformation plan is built on five strategies
designed to get Campbell back on the winning track.

1Revitalize U.S. Soup.

Campbell’s soups appeal to consumers of all ages
and from all walks of life - we outsell the next
leading branded soup nearly seven to one. We
intend to enhance consumption even further by
focusing on five fundamentals: 1) continuing to
drive strong Chunky soup growth; 2) stabilizing
condensed “eating” soups; 3) accelerating growth in
“cooking” soups and broth; 4) introducing more on-
trend new products; 5) leveraging our global scale.
In 2001, we began to bring this game plan to life
and stimulated a five percent growth in consump-
tion of U.S. Soup.

Making products more enjoyable for eating and
more convenient for cooking will be at the heart
of our soup agenda. Superior quality, effective

~ 4 ~

advertising and exciting innovation will add to our
momentum. Over the next three years, we will
upgrade the majority of our soup line and substan-
tially increase our marketing support to bring the
news to our consumers.

predictable volume and profit growth.

Today, we own a broad portfolio of brands that are
first or second in their categories.  From Pepperidge
Farm Goldfish crackers to Godiva chocolate, one
of Belgium’s oldest delicacies, we will accelerate
innovation and intensify consumer support while
maintaining value to grow volume and share.

2Strengthen the broader portfolio for
3Begin to build new growth avenues.

We are successfully integrating the European
dry soup and sauce brands acquired in May.
We now have access to millions of new consumers.
Bouillon, instant soup, noodles, dry soups, and
sauces are huge consumer behaviors. This new
presence will help us grow throughout Europe and
pursue new opportunities in attractive markets
around the world.

to drive productivity.

4Drive a quality agenda while continuing

We have embarked on an unprecedented program
to further strengthen the quality of our products
and packages. We intend to leverage our techno-
logical capabilities to improve quality in a manner
that will be difficult for our competitors to match.
At the same time, we will maintain our “world
class” focus on driving productivity as an important
source of funding for growth.

5Substantially improve organization

excellence and vitality.

After I was elected Chief Executive in January, we
designed a new corporate structure that is already
enabling clearer focus and improved teamwork
throughout the organization. We have staffed it with
proven business leaders from within Campbell and
from other leading consumer products companies.
We are also substantially increasing leadership
training and development.  To win in the market-
place, we recognize that we must also win in the
workplace. We are dedicated to fostering imagina-
tion, inspiring innovation and rewarding success.

Financial Outlook

The transformation plan we announced in July is a
significant and sustained investment strategy. It is
focused on increasing marketing in core categories,
funding innovation, rebuilding our infrastructure
around increased selling capabilities, enhancing
research and development and advancing a competi-
tive compensation structure. As we have previously
announced, this program will result in approxi-
mately a 20 percent reduction in earnings per share
in fiscal 2002. In addition, we are committing to
significant increases in capital spending to support
improved manufacturing technology and growth
initiatives. We are also reducing our annual dividend
to 63 cents per share — a rate that is fully competi-
tive with peer companies and which will help
maintain our strong financial position.

From the base we are establishing in fiscal 2002,
we expect to grow our sales at three to four percent
annually and earnings per share at eight percent
compounded. 

At Campbell, change is underway. We are committed
to transforming this great company and winning
again…and, we will.

Sincerely,

DOUGLAS R. CONANT
President and Chief Executive Officer

CHAIRMAN’S MESSAGE

I am delighted to have the opportunity to lead the Campbell
Board. I look forward to working with my fellow directors and
our management team to return Campbell to the ranks of the
best performing food companies. During 2001, we have taken
important steps to position Campbell for future growth.

The first step was the selection in January of Doug Conant as
President and Chief Executive Officer. The most important
responsibility of a board is the selection of a CEO. The Board
conducted an extensive and thorough search to identify a
leader with broad experience in consumer products, prefer-
ably in the food industry, and a track record for delivering
strong  business  results.  We  wanted  someone  with  out-
standing leadership skills who would set high standards and
rally the Campbell team to deliver against those standards.
Doug Conant fulfills all those requirements. 

In a short time frame, Doug concluded a strategic European
acquisition, strengthened the leadership team and completed
a  comprehensive  reassessment  of  the  company.  Working
closely  with  Doug  and  his  team,  the  Board  has  devoted
substantial time to help frame and thoroughly understand the
proposed  plans  to  rebuild  shareowner  wealth.  We  had  to
confront difficult decisions and we did so with confidence. The
Board  unanimously  approved  the  strategic  transformation
plan that was announced in July, and is outlined in this report.
We are confident that this plan, which leverages Campbell’s
brand  portfolio,  financial  foundation  and  talented  team,
provides the basis for driving long-term profitable growth.

At the end of the fiscal year, Phil Lippincott retired as Chairman.
Phil agreed in August 1999 to serve as Chairman for two years,
and he did so with distinction. We are enormously grateful to
Phil  for  his  strong  and  steady  leadership  during  a  time  of
significant transition for Campbell. He has been a director since
1984 and will continue to serve on the Board. The Board and
the company also owe our considerable gratitude to David
Johnson, who served as CEO from March 2000 to January
2001. David came back from his retirement to provide crucial
direction  and  help  set  the  stage  for  this  new  chapter  in
Campbell’s distinguished history. 

Sincerely,

GEORGE M. SHERMAN
Chairman of the Board

~ 5 ~

Revitalize U.S. Soup.

Soup has immense appeal and significant potential for growth among all
consumer groups in America. It is the cornerstone of our business and
must be revitalized. We will achieve this revitalization by thinking and
acting  as  the  world’s  leading  soup  company — improving  quality,
increasing product innovation, introducing on-trend new products, and
investing in effective advertising that brings to life M’m! M’m! Good!

~ S T R AT E G Y ~

in every household.1

~ STRATEGY 1 ~ Revitalize U.S. Soup.

Soup is great 
for eating:

Today, soup lovers in America consume more than

Campbell’s Chunky soup, our leading ready to

10 billion bowls of soup each year — and by a wide

serve soup, experienced double-digit growth for

margin, the most popular soup is Campbell’s. 

the fourth year in a row. Our sponsorship of the

Our two most popular soups are Chicken Noodle
and Tomato. These soups are among the top 10

food items sold in grocery stores. 

National Football League helped to solidify Chunky

positioning among target consumers. The “Mama’s

Boys” advertising and its popular slogan, It Fills You

Up Right, continues to bring to life the promise of

“Eating” soups represent $2.4 billion at retail, and

Chunky soup as a hearty soup for big appetites. In

more than 70 percent of all wet soup sales. As the

2002, we will introduce Chunky Homestyle Classics,

world’s leading soup maker, we strive to nourish,

including Seasoned Beef Rib Roast with Potatoes

nurture and delight our consumers with a variety of

and Herbs, Chicken with Dumplings, and Salisbury

soups, from choices like Campbell’s condensed

Vegetarian Vegetable soup to heartier selections

like Campbell’s Chunky Sirloin Burger with Country

Vegetables soup, with more beef than any other

leading soup. 

Steak with Mushrooms and Onions. Additionally, we

will improve the quality of our top beef soups.

We are increasing our effort behind Campbell’s

Select soups, which posted a double-digit sales

gain for the year. New advertising, convenient easy-

In 2001, consumer purchases of our eating soups

open lids, and creative varieties are re-establishing

grew six percent, a significant improvement

over the prior year. This increase was helped by

advertising, which brought back the popular

this brand as one of our highest quality soups for

adult tastes. In 2002, we plan to upgrade almost

two-thirds of our Select soups with quality improve-

M’m! M’m! Good! jingle, one of the top 100 adver-

ments, including twice as many clams in our New

England Clam Chowder and 100 percent oven-

roasted white meat in our chicken soups. 

tising slogans of all time. Advertising highlighted

the health benefits of tomato soup and of diets

rich in tomato products, and our Eat Smart

message featured 30 condensed soups with fewer

than 100 calories and three grams or less of fat.

New formulations, including more chicken in

condensed Chicken Noodle soup, also helped to

boost performance. 

~ 8 ~

Our M’m! M’m! Good!
advertising slogan returned in
2001, reinforcing the inherent
goodness of soup and
consumers’ positive feelings
about Campbell’s. 

This year, Philadelphia Eagle
Donovan McNabb joins
St. Louis Ram Kurt Warner to
quarterback advertising for
Campbell’s Chunky soups.

Campbell’s Select soup line
features new varieties: Roasted
Chicken with Rotini & Penne
Pasta and Honey Roasted
Chicken with Golden Potato,
available nationally. Also, Italian-
Style Wedding soup will be
available in the Northeast.

Diets rich in tomato products,
such as Campbell’s Tomato
soups, Prego pasta sauces, and
V8 vegetable juice, have been
associated with a reduced risk
of a variety of cancers.

M’m! M’m! Good!®

30More than 30 varieties of

Campbell’s condensed soups have
fewer than 100 calories and
three grams or less of fat per
serving. Many Campbell’s soups
also provide a full serving of
vegetables.

Campbell has now placed 5,000
self-service, branded kettles in
college and university, business
and healthcare cafeterias.

“Quick to heat! Great to eat!
That’s why Campbell’s soups
are such a treat!” Teri Crouch
earned top honors in Campbell’s
Labels for Education contest for
creating a new verse for the
M’m! M’m! Good! jingle. More
than 80,000 schools nationwide
are registered in Campbell’s LFE
program and we’ve expanded it
into Canada.

Growth of Campbell’s Ready to
Serve soups in Canada was led
by the introduction of two new
varieties: Tomato Beef Ravioli and
Healthy Request New England
Clam Chowder.

As the Official Soup Supplier
to the U.S. Olympic Team,
Campbell’s soups will warm up
the 2002 Olympic Winter
Games in Salt Lake City, UT. 

~ STRATEGY 1 ~ Revitalize U.S. Soup.

Soup is great 
for cooking:

Campbell’s condensed cream soups and other

Swanson broth had a strong year as consumers

condensed soups like Tomato offer great variety

continued to expand their usage of broth in low-fat

and versatility in the kitchen. Despite today’s busy

cooking. It provides confident cooks with a perfect

lifestyles, two-thirds of all dinner meals are still

combination of rich chicken flavors simmered with

prepared and eaten at home. This bodes well for

vegetables and seasonings to enhance the flavor

Campbell’s soups used for cooking. In fact, consu-

of everyday meals. Resealable, aseptic packaging

mer surveys consistently rate Campbell as the most

makes cooking with Swanson broth more conven-

trusted source of recipes. This year, our Campbell

ient and economical. To make broth even more

Kitchens will celebrate their 60th anniversary of

accessible, this year Swanson will introduce

providing great recipes to home cooks.

“Pop ‘n’ Pour” lids on all canned broths and will

Campbell’s condensed Cream of Mushroom soup,

Cream of Celery soup and Cream of Chicken soup

put chicken broth into handy one-cup servings in

a new eight-ounce aseptic multi-package. 

are some of our most popular soups for cooking

During the year, Campbell’s Meal-Mail service

and showed growth in consumer purchases in

delivered its 100 millionth email recipe using

2001. Advertising and promotional support behind

Campbell products. In less than two years, this

our new “two-step recipes,” like Campbell’s Tasty

popular service, which delivers a new recipe to

Two-Step Chicken and Campbell’s 15-Minute

home or office email boxes by 4 p.m. each weekday,

Chicken & Rice Dinner, plus the traditional Green

has grown to a subscriber base of almost 600,000

Bean Casserole campaign during the holiday

U.S. households. This is an important avenue for

season, drove sales growth for all cooking soups

consumers to obtain the quick and easy recipes they

during the year.

desire with Campbell’s soups, and it continues to

grow rapidly.

~ 1 0 ~

Campbell introduces Campbell’s
Supper Bakes – easy to prepare
meal kits that include a special
baking sauce to make family-
pleasing, homemade meals moist
and delicious.

Log on to www.campbellsoup.com
to sign up for Campbell’s
Meal-Mail, an email recipe service.

New print advertisements
highlight the creative meal
possibilities that exist when
cooking with Campbell’s
Cream of Mushroom soup.

40 “Pop ‘n’ Pour” lids will add

Green Bean Casserole, made
s
with Campbell’s Cream of
Mushroom soup, green beans,
r
and canned french fried onions,
a
has been a favorite on holiday
menus for 40 years. 
e
y

convenience to the benefits of
cooking with Swanson broth.

A picture is worth a thousand
words with Campbell’s Two-
Step recipes, included on
packaging and in advertising. 

2

p
e
t
s

Consumers use Swanson broth
to bring out true deep flavors in
cooking without adding fat. 

~ STRATEGY 1 ~ Revitalize U.S. Soup.

America 
loves soup:

Soup enjoys a 96 percent household penetration level in the United States–

among the top 10 of more than 150 measured food categories. With a 69 percent

share of the U.S. wet soup market, Campbell sells almost three billion cans

of soup every year. Rising expectations and quests for new eating experiences

create opportunity to deliver soup in a wide variety of new packaging. For

eating at home or eating on the go, soup now comes in glass, plastic and

microwaveable containers. The increasing interest in healthful and nutritious

food creates significant growth opportunities for Campbell’s soups.

Away from home, soup consumption is on the rise, with half of U.S. food

dollars spent on food consumed outside the home. Today, Campbell has 5,000

self-service, branded kettles in high traffic venues such as college, healthcare

and business cafeterias across the country. In the restaurant marketplace,

co-branding with Campbell’s is growing. In school lunch programs, the search

for nutritious and appealing meals gives Campbell’s a new place on the menu.

Test concepts, such as soup kiosks in food courts and airports, provide highly

welcomed alternatives to typical fare. 

At home, at work, or at your local eating establishment, the future of soup

is as robust as the product itself. Investing in our soups has never been more

important. In 2002, we will continue to attract consumers with new products

and new advertising and strive to delight taste buds of all ages.

~ 1 2 ~

EATING 
SMART

COOKING 
FAST

LIVING 
WELL

goodness

Campbell’s soups are exactly what today’s busy families are looking for —
satisfaction and wholesome goodness in a quick and easy bowl.

~ S T R AT E G Y ~

2

Strengthen the broader
portfolio for predictable
volume and profit growth.

Beyond U.S. soup, we are proud to own some of the world’s most
powerful  sauce,  beverage  and  indulgent  snack  brands,  including
Prego, Pace,  Franco-American  SpaghettiOs, V8,  Pepperidge  Farm,
Godiva and Arnott’s. Each of these brands is number one or two in its
category or segment. Now more than ever, we intend to make the most
of the opportunities these brands present. Our plan is to move forward
with  greater  focus  and  creative  marketing  while  filling  the  product
pipeline with exciting innovations.

~ STRATEGY 2 ~ Strengthen the broader portfolio for predictable volume and profit growth.

Sauces, beverages,
and indulgent
snacking:

U.S. SAUCES  Prego pasta sauce consumer

INDULGENT SNACKING  Pepperidge Farm gained

purchases were up this year, as meat-based flavors

share in both cookies and crackers with Giant

and Savory Chicken sauces led the way. Based on

Goldfish and flavor-blasted Goldfish crackers pacing

the success of our Homepride Pasta Bake sauce

double-digit Goldfish growth and the popular Never

in the U.K., Prego pasta bake sauce was launched

Have an Ordinary Day ad campaign driving cookie

in the U.S. We will leverage the brand’s strong

sales. In 2002, the momentum will continue with

heritage in 2002 by substantially increasing market-

important product extensions, including Baby

ing behind both Prego traditional sauces and new

Goldfish crackers and Giant Goldfish sandwich

Prego pasta bake sauce. 

crackers, Dessert Bliss cookies, and new varieties

Pace, a leading brand of Mexican sauces in the

U.S., also grew consumer purchases in 2001 by

of Pepperidge Farm Farmhouse bread and

Pepperidge Farm Texas Toast garlic bread.

refocusing advertising on core western markets.

Arnotts had an excellent year, increasing its leading

Merchandising and advertising will continue to

share in Australia. While Emporio, Tim Tam Fingers

highlight Pace as the authentic brand of Mexican

and Tiny Teddy Dippers biscuits fostered growth,

sauces with Fresh Taste That’s Legendary.

the company accelerated innovation and marketing

Franco-American SpaghettiOs canned pasta, the

number one brand for young kids, grew sales as

moms responded to our advertising emphasizing

the grains and vegetables in every serving. Moms

investments and began restructuring manufacturing

to increase capacity and productivity. In addition,

Arnotts has a full pipeline of appealing new

products for kids and adults. 

also liked our SpaghettiOs Plus Calcium pasta —

Godiva sustained its double-digit sales and earnings

each serving provides as much calcium as an

growth, opening 27 new boutiques in the U.S. and

20 new locations in Japan and the Pacific Rim.

Strong sales in existing stores also contributed to

Godiva’s growth along with high double-digit

growth in Godiva.com online sales. New varieties

of Godiva chocolates in its trademark gold ballotins,

seasonal packaging, creative advertising and new

points of distribution provide opportunities to

sustain growth in 2002.

eight-ounce glass of milk.

BEVERAGES  V8 vegetable juice posted gains in a

year that featured new packaging and print ads

communicating a full serving of vegetables in each

glass. This year also brought the introduction of

Diet V8 Splash juice beverage and attracted new

consumers through the nationwide distribution

of four million V8 Splash samples. Coming up —

continued promotion of the health benefits of V8

vegetable juice plus momentum-building efforts

behind V8 Splash juice beverage, including new

products, flavors, sizes, and broader distribution.

~ 1 6 ~

Prego pasta bake sauce turns
uncooked pasta into a bubbly,
family-pleasing, oven-baked pasta
meal in under an hour.

Moms can feel good about
serving their kids Franco-
American SpaghettiOs pasta – it
has a full serving of vegetables
and grains, is a good source of
Vitamin A and iron, and is
99 percent fat free.

An eight-ounce glass of V8
vegetable juice provides a full
serving of vegetables and
has as much potassium as a
medium banana.

New Pepperidge Farm Dessert
Bliss cookies offer the taste of
dessert in a distinctive cookie,
with flavors like Cookies &
Crème, Pralines & Crème, and
Chocolate Almond.

Godiva operates more than 250
boutiques in North America and
over 75 locations overseas and
expects to open more than 35
new stores in the coming year.

Pace Mexican sauces add
Southwestern kick to everyday
foods like hamburgers,
casseroles, and eggs.

Arnott’s Tiny Teddy Dippers
biscuits in Australia and Nyam
Nyam biscuits in Indonesia are
popular treats for children.

Arnotts introduces the ultimate
in premium quality biscuits with
the Emporio Café Selection.

Fruity tasting Diet V8 Splash juice
beverage is rich in Vitamins A, C
and E, with no artificial flavors and
only 10 calories per serving.

Consumers can satisfy their
hunger with Pepperidge Farm
Giant Goldfish sandwich crackers,
the new on-the-go snack available
in two great flavors: Peanut
Butter on Cheddar and Cheese
on Original.

~ STRATEGY 2 ~ Strengthen the broader portfolio for predictable volume and profit growth.

Powerful brands 
in growth
categories:

Pepperidge Farm is a strong brand with outstanding growth potential, consis-

tently ranked by consumers in the top two percent of all brands. Investment

behind powerful advertising and innovative new products the last few years

has made Pepperidge Farm a model for growth. Arnotts, with more than

55 percent of the Australian cookie market, has the highest share in its home

country of any cookie brand in the world. Increased investment behind

consumer research and research and development has led to an unprece-

dented level of innovation. Godiva, “The World’s Premier Chocolatier,” has

leveraged its strong brand into new categories, including premium ice cream,

biscuits and biscotti, hot cocoa, gourmet coffee and cordials.

Prego and Pace are the anchors of Campbell’s sauce business in the U.S.

Since its introduction over two decades ago, Prego pasta sauce has become an

ever more popular part of Italian meals prepared in American homes. Created

more than 50 years ago, Pace Mexican sauces have built unwavering loyalty

with consumers in western U.S. markets. Pace remains a favorite for adding

kick to a wide variety of foods and dipping with traditional tortilla chips.

V8 vegetable juice, introduced almost 70 years ago, remains on-trend for

today’s health conscious consumers. Successfully leveraging the V8 brand into

juice beverages like V8 Splash creates an entirely new arena for growth.

During the past decade, Campbell has focused its portfolio around strong

brands with number one or two positions in each of its U.S. categories. Over

the next few years, we intend to invest at a higher level in these businesses,

bringing more focus to our core products and introducing new products with

high growth potential.

~ 1 8 ~

POWERFUL
BRANDS

GROWTH
CATEGORIES

popular

Campbell snack, sauce and beverage brands are 
favorite foods in households across America.

~ S T R AT E G Y ~

3

Begin to build new
growth avenues.

With the recent acquisition of dry soup and sauce brands, we have
doubled our presence in Europe and brought a stellar group of icon
brands into the Campbell family. We will build on our global soup and
sauce presence to continue growth in international markets through
acquisition, product extensions, exchanges of knowledge and tech-
nology, and other initiatives that leverage our scale, infrastructure, and
market position.

~ STRATEGY 3 ~ Begin to build new growth avenues.

International 
soups
and sauces:

EUROPEAN DRY SOUP BRANDS  Acquiring the

ERASCO BRAND IN GERMANY  Erasco capped

leading instant dry soup and bouillion brands in

four successive years of sales growth. The

Europe, such as Oxo, Batchelors, Heisse Tasse,

successful launch of single portion Eintopf and the

Blå Band and Royco, accelerates our opportunities

introduction of soup in a pouch were important

for profitable growth outside the U.S. In many inter-

additions to the Erasco portfolio.

national markets, dry soup attracts more consumers

than any other form of soup. These new brands also

add to our strong wet soup presence in France,

Germany, Belgium, and the U.K., while creating

new opportunities in Sweden and Finland. 

HOMEPRIDE BRAND IN THE UNITED KINGDOM

Homepride sauces continued to be the primary driver

of growth in the United Kingdom. Homepride Pasta

Stir & Serve expanded our cooking sauce presence

and helped the brand build to a 12 percent share of

LIEBIG BRAND IN FRANCE AND BELGIUM

the pasta sauce category in just three years. For the

Liebig became the market leader in the total soup

upcoming year Homepride has launched an exciting

market, moving above a 37 percent share during

range of new sizzling sauces which combine

2001. Liebig Soup’ Créative and Pur Soup’ brands

delicious flavors with ultra-quick cooking.

earned a regular place in French consumers’ bowls,

and will be expanded in 2002. With the added

Royco brand of instant dry soups, Campbell now

commands more than 45 percent of the French

soup market. In Belgium, three varieties of Liebig

Pur Soup’ launched early in the year doubled sales

of our soups in that market. In 2002, the tie-in of

new Liebig soups for kids with popular French

cartoon character “Asterix” will create opportunities

to expand the Liebig soup portfolio. 

CAMPBELL’S SOUP IN ASIA PACIFIC  In Australia,

New Zealand, Greater China and South Asia, it

was also a year of sales growth. Our soup market

leadership in Australia expanded with our newest

soup varieties—Velish in aseptic packaging and

Country Ladle ready to serve soups in single-serve

packaging. Campbell continued to drive category

growth through value-added innovation and new

product and packaging gleaned from successful

product launches in France and Germany.

~ 2 2 ~

Liebig Pur Soup’ Légumes
aux Céréales (vegetables and
wheat germ) was the first
soup marketed in France with
both of these popular
ingredients.

Liebig will be introducing a
new soup for children with
the popular French cartoon
character “Asterix.”

In Malaysia, we’re launching
a new line of Kimball cooking
and dipping sauces with
tantalizing blends to spice up
noodles, rice, poultry and
seafood dishes.

Homepride sauce is making big
noise in the United Kingdom
with the launch of a new range
of sizzling stir-fry sauces.

Fred, the beloved Homepride
mascot, received a 3-D, computer-
animated makeover in 2001.

Tasty Batchelors Super Noodles
are popular snacks for young,
busy United Kingdom
consumers.

Erasco, the number one wet
soup in Germany, continued its
success story in 2001 with the
launch of Erasco Aroma Pack
ready to serve soups in easy-
open pouches.

Velish, an Australian line of
premium vegetable-based
soups in aseptic cartons,
introduced a new Sweet
Potato and Herb variety.

Created more than 100 years
ago, popular Oxo bouillon cubes
are used in one out of every six
hot meals at home in Britain. 

~ STRATEGY 3 ~ Begin to build new growth avenues.

The excitement of
international
markets:

In the past five years, we have transformed our European business from a

highly diversified portfolio to one strongly focused around soups and sauces.

These two categories represent 70 percent of our new sales base. Soup and

sauce usage is deeply embedded in consumers’ culinary practices, tied to

both culture and geography. We now have regional powerhouse brands,

accompanied by insights into local behaviors and fortified by global

technology in manufacturing and marketing. In this cross-cultural world,

we have competitive advantage.

We have strong positions in six European markets: Belgium, Finland, France,

Germany, the United Kingdom and Sweden. The addition of new dry soup

and sauce brands in Europe gives us the number two position in soup with a

20 percent share of these markets. Across our portfolio, the future is bright.

While dry soups have historically been tied to cultural traditions and early

economic development, European consumers are changing eating habits to

include less traditional meals and more snacking opportunities. This creates

an ideal environment for instant dry soups. Consumers also are demanding

more convenience and higher quality in all soups, an excellent environment

for the Erasco and Liebig brands. Our entry into the Nordic region gives us

access to 14 million new consumers.

Our small but growing soup presence in Asia/Pacific provides long-term

opportunities to bring the Campbell’s brand to two-thirds of the world’s

population. Currently our Kimball brand of sauces spice up popular Asian

dishes throughout Malaysia.

~ 2 4 ~

STRONG
LOCAL BRANDS

FOCUS ON 
SOUPS AND 
SAUCES

opportunity

We have almost doubled our business in Europe by acquiring 
some of the continent’s favorite soup and sauce brands.

4~ S T R AT E G Y ~

Convenient Packaging: 
Our technology in Europe
provides an exciting platform for
borderless ideas. For example,
following the success of our
Liebig Soup’ Créative in
convenient, resealable plastic
bottles, we introduced
Homepride soups in similar
packaging in the U.K. 

Drive a quality agenda
while continuing to
drive productivity.

Better Quality: 
Pepperidge Farm Soft Baked
Chocolate Chunk cookies are
now 20 percent bigger with
more chocolate chunks in
every bite.

More Meat: 
Campbell’s Select Chicken
Noodle soup is made with
100 percent white meat chicken
and also includes 50 percent
more chicken.

Fresh Ingredients: 
Campbell processes over
700,000 tons of tomatoes
each year.

Enhanced Technology: 
Supported with advanced
technology, the Campbell
pilot plant staff at World
Headquarters continually
conduct precise tests on
many Campbell brands to
improve product, process
and packaging.

Improved Customer Service:
With data at their fingertips, our
salespeople can quickly determine
the best shelf allocation for our
products, ultimately maximizing
sales for our customers.

Improving quality and rapid innovation will be the keys to our resurgence. For this reason, we are raising the bar in all of

our businesses. This past year, for example, we have reaped benefits through centralized direction of our supply chain. 

We realize that convenience is a high priority for time-stressed consumers. However, they must also enjoy an eating

experience to want to repeat a purchase. We have begun a quality improvement program that will establish state-of-the-

art soup processing. In fact, we will migrate this intensified quality improvement program worldwide across our entire

portfolio — soup, sauces, beverages, and indulgent snacking. 

During the year, we added critical resources to Campbell Research and Development to improve our processing and

packaging technologies. We also created a matrix organization with dedicated resources to better seize opportunities for

synergies, improvements and rapid transfer of best practices throughout our worldwide supply chain. Over the next

three years, we will focus on delivering products to consumers that are high quality, good value, and on the cutting edge

of innovation.

~ 2 6 ~

From our kitchen to yours, we take extra care to make sure Campbell products satisfy a variety of consumer needs and

tastes. Our chefs start with wholesome ingredients like farm-fresh vegetables, flavorful stocks, and just the right shape

and texture of pasta to create high quality soups. Our teams work diligently with selected growers to develop tomatoes

and other fresh ingredients that have exactly the right consistency, picked at the peak of freshness, to ensure that our

soups, sauces and beverages always taste delicious.

Additionally, we are working with retail and wholesale customers to meet their changing needs. Whether in Campbell’s

soups, where a continuous replenishment program now impacts nearly half our volume, or in Pepperidge Farm breads

and cookies, where hand-held computers tie into database systems to better enhance customer service and support, we

are developing technology to give Campbell the competitive edge. Ultimately, it is about delivering superior products — in

all forms and in all types of packaging — to meet consumer needs at acceptable prices.

~ 2 7 ~

5~ S T R AT E G Y ~

Substantially improve 
organization excellence 
and vitality.

More than anything, our success rests upon the commitment and talent of our people. To this end, we have strength-

ened our management team in 2001, adding some of the most respected executives in the food industry. At the same

time, we have reorganized to improve focus and accountability and are ramping up efforts to attract and retain the best

and the brightest people across the company.

Winning in the workplace leads to winning in the marketplace. Across our organization — whether in plants, in stores,

or in administrative support — there is a renewed pride and commitment to making Campbell preeminent in the

marketplace. We are strengthening employee teams, providing more resources and creating a better work environ-

ment. Our new theme, “Campbell Valuing People and People Valuing Campbell,” promotes a two-way respect for

professional and personal goals.

~ 2 8 ~

In May, Campbell’s Field opened on the developing Delaware River waterfront in Camden, N.J., home of Campbell

World Headquarters. The minor league baseball stadium, home to the Camden Riversharks, is expected to draw more

than 300,000 fans in its first year of operation. With each home run hit by the home team, fans see scoreboard

fireworks accompanied by Campbell’s M’m! M’m! Good! jingle. Campbell’s Field represents a bright, new symbol of

our community spirit and our support of the growth of the Camden waterfront. It is symbolic of the new spirit and

pride that are developing in our company today. Our momentum is building. We are filled with excitement about the

future and our team is ready to win.

~ 2 9 ~

FINANCIAL 
REVIEW

31  Management’s Discussion and Analysis of 

Results of Operations and Financial Condition

38  Consolidated Statements of Earnings

39  Consolidated Balance Sheets

40  Consolidated Statements of Cash Flows

41  Consolidated Statements of Shareowners’ Equity

42  Notes to Consolidated Financial Statements

53  Report of Management

53 Report of Independent Accountants

54

Five-Year Review — Consolidated

~ 3 0 ~

Management’s Discussion and Analysis of 
Results of Operations and Financial Condition

Results of Operations

An analysis of net sales by segment follows:

OVERVIEW  Net earnings for 2001 were $649 million ($1.55
per  share).  (All  earnings  per  share  amounts  included  in
Management’s Discussion and Analysis are presented on a
diluted basis.) The 2001 results include a restructuring charge
and related costs of approximately $15 million pre-tax ($.03 per
share after tax) associated with the manufacturing reconfigura-
tion of the Arnotts business. Pre-tax charges of $10 million
were classified as a Restructuring charge and $5 million were
classified as Cost of products sold. Net earnings in 2001 also
included an approximate $.03 per share dilutive impact from
the European soup and sauce brands acquisition. Excluding the
impact of the costs associated with the manufacturing recon-
figuration, net earnings declined 8% and earnings per share
declined 4%. The decline in earnings was due to higher mar-
keting expenses, interest expense and corporate expenses.

Comparisons to 1999 earnings are impacted by a fourth quarter
1999  pre-tax  restructuring  charge  of  $36  million,  net  of  a
$5 million reversal of a 1998 charge ($27 million after tax or
$.06 per share). In addition, the results for 1999 included certain
fourth quarter non-recurring costs of $22 million ($15 million
after  tax  or  $.03  per  share).  The  non-recurring  costs  were
related to the restructuring program, unusual costs of termi-
nated acquisition studies and expenses associated with certain
supply chain initiatives. Excluding the impact of the restruc-
turing charge, net earnings in 2000 declined 6% and earnings
per share declined 2% as compared to 1999. Excluding both
the restructuring charge and non-recurring costs, earnings per
share declined 4%. The 2000 earnings performance was largely
driven by a 3% decline in shipments of U.S. soups.

In 2001, financial results for all reported periods were restated
to conform to the requirements of the Emerging Issues Task
Force (EITF) Issue No. 00-10 “Accounting for Shipping and
Handling  Fees  and  Costs.”  Shipping  and  handling  costs  of
$207 million in 2001, $199 million in 2000, and $202 million in
1999 were reclassified from a Net sales deduction to Cost of
products sold. 

SALES  Sales increased 3% in 2001 to $6.7 billion from $6.5 bil-
lion. The  increase  was  attributed  to  a  5%  increase  due  to
volume  and  mix,  1%  from  the  acquisition,  offset  by  a  3%
decrease due to currency. Sales in 2000 declined 2% to $6.5 bil-
lion from $6.6 billion. The decline was attributed to decreases of
2% due to volume and mix, 1% due to currency and 1% due to
divestitures, offset by a 2% increase in selling prices. 

(millions)

2001

2000

1999

Soup and Sauces

$ 4,539 $ 4,393 $ 4,515

Biscuits and 

Confectionery

Away From Home

Other

Intersegment

1,613

1,542

1,505

573

4

(65)

565

28

(62)

535

132

(61)

$ 6,664 $ 6,466 $ 6,626

% Change

2001/
2000

2000/
1999

3

5

1

3

(3)

2

6

(2)

The  3%  increase  in  sales  from  Soup  and  Sauces  in  2001
versus 2000 was due to a 3% increase from volume and mix,
2%  from  the  acquisition,  offset  by  a  2%  decline  due  to
currency. In the U.S., soup volume increased 6% over the prior
year.  This  performance  was  driven  by  a  5%  increase  in
consumer  purchases,  led  by  condensed  Chicken  Noodle,
Tomato, and Cream of Mushroom and ready-to-serve varieties
including Campbell’s Chunky, Select, and the new ready-to-
serve  Red  and  White  line.  Worldwide  wet  soup  volume
increased 5%, led by the U.S. performance and contributions
from Canada, Germany, the United Kingdom, and Australia.
Beyond  soup,  sales  of  prepared  foods,  including  Franco-
American  products,  and  beverages,  particularly  V8  Splash,
declined  in  highly  competitive  categories.  Sales  of  Prego
spaghetti sauce and Pace salsa increased modestly.

The 3% decline in sales from Soup and Sauces in 2000 versus
1999 was primarily due to a 2% decrease in worldwide wet
soup volume, driven by a 4% decline in U.S. soup consumer
purchases. International shipments declined 1%, primarily due
to  under-performance  in  the  United  Kingdom  and  Canada,
offset  by  growth  in  Australia,  Germany,  and  France.  Total
beverage sales decreased due to consumer purchase declines
for V8 Splash. Sales of U.S. sauces and prepared foods also
declined over the prior year.

Sales from Biscuits and Confectionery increased 5% in 2001
versus 2000 due to a 9% increase from volume and mix, 1%
from  higher  selling  prices,  offset  by  a  5%  decline  from
currency, primarily the Australian dollar. The entire portfolio
contributed to the volume gains. Pepperidge Farm cookies,
crackers, fresh bread and frozen products all demonstrated
improvements in sales volume. Arnott’s Tim Tams, Shapes and
Kettle  chips  contributed  to  the  growth  in  sales.  Godiva
reported  a  double-digit  increase  in  sales  due  to  new  store
openings and increased comparable store sales.

~ 3 1 ~

Management’s Discussion and Analysis of 
Results of Operations and Financial Condition

Sales from Biscuits and Confectionery increased 2% in 2000
compared to 1999 primarily due to the performance of the core
cracker business of Arnotts in Australia and Godiva Chocolatier,
offsetting  softness  of  Pepperidge  Farm  bakery  products.
Godiva recorded double-digit sales growth, due in part to new
store openings.

Away From Home reported a 1% increase in sales in 2001
compared to 2000 driven by growth in frozen soup and sauces,
offset by declines in lower margin bakery products and frozen
entrees. 

Sales  in  2000  grew  6%  in  Away  From  Home  compared  to
1999 behind growth in the core soup business through the
expansion of Campbell’s branded soup in university cafeterias,
convenience stores and other outlets.

The decline in sales from Other in 2001 versus 2000 was due
to the divestiture of MacFarms in April 2000. The decline in
2000 as compared to 1999 was due to the divestiture of Fresh
Start Bakeries, Inc. in May 1999 and MacFarms in April 2000. 

GROSS MARGIN  Gross margin, defined as Net sales less Cost
of products sold, increased by $159 million in 2001 due to the
increase in sales. As a percent of sales, gross margin was
52.8%  in  2001,  51.9%  in  2000,  and  50.9%  in  1999.  The
improvement in gross margin percentage in 2001 was due to
cost  productivity  programs  and  favorable  sales  mix.  The
increase in 2000 was due principally to higher selling prices,
cost savings generated from global procurement initiatives and
continued productivity gains in manufacturing facilities, which
offset the adverse mix impact resulting from declines in U.S.
wet soup volume.

MARKETING AND SELLING EXPENSES  Marketing and selling
expenses as a percent of sales were 26.5% in 2001, 25.1% in
2000, and 24.7% in 1999. The increase in 2001 was due to an
increase in advertising behind core U.S. brands, principally U.S.
soup, and incremental selling costs associated with new store
openings in the Godiva Chocolatier business. The increase in
2000 was also primarily due to incremental selling costs associ-
ated with new stores in the Godiva Chocolatier business. 

GENERAL AND ADMINISTRATIVE EXPENSES  Administrative
expenses as a percent of sales increased to 5.6% in 2001 from
4.9% in 2000. The increase was due to higher compensation
costs and costs associated with infrastructure enhancements.
In 2000, Administrative expenses increased to 4.9% of Net
sales from 4.6% in 1999 primarily due to higher compensation

~ 3 2 ~

costs  and  costs  associated  with  the  Away  From  Home
infrastructure.

Research and development expenses as a percent of sales
remained unchanged.

Other expenses increased in 2001 as compared to 2000 prima-
rily due to higher stock-based incentive compensation costs
and slightly higher amortization expense. The increase from
1999  to  2000  was  also  due  to  higher  incentive  compensa-
tion costs.

OPERATING  EARNINGS    Segment  operating  earnings  were
relatively flat with 2000, excluding the costs associated with
the Australian manufacturing strategy and before the impact of
currency. Operating earnings as reported in 2000 declined 2%.
In 2000, segment operating earnings declined 3%, excluding
the 1999 net restructuring charge.

An analysis of operating earnings by segment follows:

(millions)

2001)1

2000

1999)2

Soup and Sauces

$ 1,052 $ 1,081 $ 1,082

Biscuits and 

Confectionery

Away From Home

Other

Corporate

206

58

1

213

53

—

215

57

(5)

1,317

1,347

1,349

(123)

(82)

(79)

$ 1,194 $ 1,265 $ 1,270

% Change

2001/
2000

(3)

(3)

9

(2)

2000/
1999

—

(1)

(7)

—

1 Contributions to earnings by the Biscuits and Confectionery segment in 2001 included the
effect of pre-tax costs of $15 associated with the Australian manufacturing reconfiguration
strategy.

2 Contributions to earnings by segment included the effect of a fourth quarter 1999 pre-tax
restructuring charge of $36, net of a $5 reversal of a prior period restructuring charge, as
follows: Soup and Sauces –$22, Biscuits and Confectionery –$1, and Other –$13.

The  following  commentary  on  comparisons  of  segment
operating earnings excludes the 2001 and 1999 restructuring
related charges.

Earnings from Soup and Sauces declined 3% in 2001 due to
increased marketing investments, primarily in U.S. soup and
beverage products, partially offset by sales volume growth.
Earnings declined 2% before the impact of currency.

Earnings  from  Soup  and  Sauces  declined  2%  in  2000,
excluding the 1999 net restructuring charge, due primarily to
the decline in U.S. wet soup sales, combined with declines in
Pace, Franco-American, and beverages.

Management’s Discussion and Analysis of 
Results of Operations and Financial Condition

In 2001, earnings from Biscuits and Confectionery increased
9% before the impact of currency and excluding the impact of
the Australian manufacturing reconfiguration costs. Reported
earnings  increased  4%  before  the  impact  of  Australian
manufacturing reconfiguration costs. The increase was due to
higher sales volume across the portfolio.

In 2000, earnings from Biscuits and Confectionery declined 1%
primarily  due  to  increased  marketing  costs  behind  the
Pepperidge  Farm  Goldfish  brand,  offset  by  an  increase  in
earnings from Arnotts and Godiva. 

Earnings from Away From Home increased 9% in 2001 due to
improved  product  mix,  with  increased  sales  in  soup  and
sauces offset by declines in lower margin bakery and frozen
entree products, and improved manufacturing costs, particu-
larly at the Stockpot facility. 

Earnings from Away From Home declined 7% in 2000 due to
higher costs associated with the new Stockpot manufacturing
facility and increased investment in growth initiatives.

Earnings  from  Other,  excluding  the  1999  net  restructuring
charge, declined in 2000 due to the divestitures of Fresh Start
Bakeries, Inc. in May 1999 and MacFarms in April 2000.

Corporate  expenses  increased  in  2001  primarily  due  to  an
increase in incentive compensation costs and costs associated
with infrastructure enhancements. The increase in corporate
expenses  in  2000  from  1999  was  also  due  primarily  to  an
increase in compensation costs. 

NON-OPERATING ITEMS  Interest expense increased 11% in
2001 due to higher debt balances resulting from the financing
of  the  acquisition  of  European  soup  and  sauce  brands  and
capital share repurchases, partially offset by lower average
interest rates. Interest expense increased 8% in 2000 versus
1999 due to an increase in interest rates during the period,
primarily on commercial paper.

The effective tax rate was 34.2% in 2001 versus 33.7% in
2000. The 2000 rate was favorably impacted by a lower effec-
tive rate on foreign earnings, primarily driven by a reduction in
the Australian statutory rate. The 1999 effective tax rate was
34%. Excluding the restructuring charges, the effective tax
rate  was  33.7%  in  1999.  The  1999  rate  was  favorably
impacted by a federal tax refund recorded during the year. 

RESTRUCTURING  PROGRAMS    A  restructuring  charge  of
$10 million ($7 million after tax) was recorded in the fourth

quarter 2001 for severance costs associated with the reconfig-
uration of the manufacturing network of Arnotts in Australia.
Costs of approximately $5 million ($4 million after tax) were
also recorded in 2001 as Cost of products sold, representing
accelerated depreciation on assets to be taken out of service.
This  program  is  designed  to  drive  greater  manufacturing
efficiency and will result in the closure of the Melbourne plant.
The company expects to incur an additional $20 – $25 million
pre-tax costs during 2002 related to this program for acceler-
ated depreciation, employee benefit costs and other one-time
expenses.  The  expected  net  cash  outflows  related  to  this
program  will  not  have  a  material  impact  on  the  company’s
liquidity.  As  a  result  of  this  reconfiguration,  the  company
expects  annual  pre-tax  cost  savings  of  approximately
$10 million, beginning in fiscal 2003. Approximately 550 jobs
will be eliminated due to the plant closure. 

A restructuring charge included in earnings from continuing
operations  of  $41  million  ($30  million  after  tax  or  $.07  per
share) was recorded in the fourth quarter 1999 to cover the
costs of a restructuring and divestiture program approved in
July 1999 by the company’s Board of Directors. This charge
related  to  the  streamlining  of  certain  North  American  and
European production and administrative facilities and the antic-
ipated loss on a divestiture of a non-strategic business with
annual sales of approximately $25 million. The restructuring
charge  included  approximately  $20  million  in  cash  charges
primarily related to severance and employee benefit costs. The
remaining balance included non-cash charges related to the
disposition of plant assets and the divestiture. The company
has completed this restructuring and divestiture program.

A $5 million ($3 million after tax or $.01 per share) reversal of
the 1998 restructuring charge was also recorded in the fourth
quarter  of  1999.  The  reversal  reflected  the  net  impact  of
changes  in  estimates  and  modifications  to  the  original
program. The initial charge for the third quarter 1998 program
was $262 million ($193 million after tax or $.42 per share). This
program was designed to improve operational efficiency by
rationalizing certain U.S., European and Australian production
and  administrative  facilities  and  divesting  non-strategic
businesses.  This  program  was  completed  by  the  second
quarter 2000.

See  Note  4  to  the  Consolidated  Financial  Statements  for
further discussion of these programs. 

~ 3 3 ~

Management’s Discussion and Analysis of 
Results of Operations and Financial Condition

Liquidity and Capital Resources

Strong  cash  flows  from  operations  and  interest  coverage
demonstrate the company’s financial strength.

Cash flows from operations provided $1.1 billion in 2001,
compared to $1.2 billion in 2000. The decrease was primarily
due to lower net earnings. Net cash flows from operations in
2000 increased to $1.2 billion from $954 million in 1999 due
primarily  to  improvements  in  working  capital.  Over  the  last
three years, operating cash flows totaled over $3 billion. This
cash generating capability provides the company with substan-
tial financial flexibility in meeting operating and investing needs. 

Capital expenditures were $200 million in 2001 and 2000 and
$297 million in 1999. Capital expenditures are projected to be
approximately $300 million in 2002 due to planned process
improvements, product quality enhancements and innovation.

Businesses acquired in 2001 represented the purchase of
the European soup and sauce brands in May 2001. In 1999,
the  company  acquired  the  Stockpot premium  refrigerated
soup business.

Sale of businesses represented the divestiture of MacFarms
in 2000 and Fresh Start Bakeries, Inc. in 1999. 

Long-term borrowings in 2001 included both a three-year
floating rate loan, which funded the purchase of 11 million
shares under forward stock purchase contracts for approxi-
mately $521 million in December 2000, and the issuance of
$500 million 6.75% notes due February 2011. The company
also entered into ten-year interest rate swap contracts with a
notional value of $250 million in connection with this issuance.
The proceeds of the 6.75% notes were used primarily to repay
short-term borrowings. There were no new long-term borrow-
ings in 2000. Long-term borrowings in 1999 represented the
issuance of $300 million 4.75% notes due October 2003. The
company  filed  a  shelf  registration  statement  with  the
Securities and Exchange Commission for $1.0 billion of debt,
which  was  declared  effective  in  May  2001,  bringing  total
capacity available under registration statements to $1.1 billion.
In September 2001, the company issued $300 million seven-
year 5.875% fixed rate notes under the shelf. The proceeds
were used to repay short-term borrowings. In conjunction with
the issuance of these notes, the company also entered into a
seven-year  interest  rate  swap  contract,  which  converted
$75 million of the fixed-rate interest obligations to variable
rate debt.

~ 3 4 ~

The  company  has  financial  resources  available,  including
committed lines of credit totaling approximately $2.3 billion,
and has ready access to financial markets around the world.
The pre-tax interest coverage ratio was 5.5 for 2001 compared
to 6.2 for 2000 and 6.9 for 1999. The ratios exclude the impact
of the Australian manufacturing reconfiguration costs in 2001
and the net restructuring charge in 1999. 

Dividend payments decreased 3% to $374 million in 2001,
compared  to  $384  million  in  2000,  due  to  lower  shares
outstanding  as  a  result  of  the  share  repurchase  program.
Dividends declared in 2001 and 2000 totaled $.90 per share
and $.885 in 1999. The 2001 fourth quarter rate was $.225 per
share. The expected annual dividend rate for 2002 is $.63.

Capital stock repurchases totaled 14.3 million shares at a
cost of $618 million during 2001, compared to repurchases of
10.7 million shares at a cost of $394 million in 2000. In 2001,
the  strategic  share  repurchase  plan  was  suspended.  The
company expects to continue to repurchase shares to offset
the impact of dilution from shares issued under incentive stock
compensation plans.

Total assets increased 14% to $5.9 billion in 2001 primarily
due  to  an  increase  in  intangible  assets  as  a  result  of  the
European soup and sauce brands acquisition.

Total liabilities increased to $6.2 billion from $5.1 billion in
2000 principally due to higher debt levels.

Total shareowners’ equity on a book basis declined from
$137 million in 2000 to $(247) million in 2001 primarily due to
continued share repurchases.

Inflation

Inflation during recent years has not had a significant effect on
the company. The company mitigates the effects of inflation by
aggressively pursuing cost productivity initiatives, including
global procurement strategies, and managing capital invest-
ments in its manufacturing and administrative facilities. 

Market Risk Sensitivity

The principal market risks to which the company is exposed
are changes in interest rates and foreign currency exchange
rates.  In  addition,  the  company  is  exposed  to  equity  price
changes  related  to  certain  employee  compensation  obliga-
tions.  The  company  manages  its  exposure  to  changes  in

Management’s Discussion and Analysis of 
Results of Operations and Financial Condition

interest rates by optimizing the use of variable-rate and fixed-
rate  debt  and  by  utilizing  interest  rate  swaps  in  order  to
maintain its variable-to-total debt ratio within targeted guide-
lines. 
International  operations,  which  accounted  for
approximately  25%  of  2001  net  sales,  are  concentrated
principally in Germany, France, the United Kingdom, Canada
and Australia. The company manages its foreign currency
exposures by borrowing in various foreign currencies and
utilizing  cross-currency  swaps,  forward  contracts,  and
options. Swaps and forward contracts are entered into for
periods consistent with related underlying exposures and do
not constitute positions independent of those exposures. The
company  does  not  enter  into  contracts  for  speculative
purposes and does not use leveraged instruments.

The  company  principally  uses  a  combination  of  purchase
orders and various short- and long-term supply arrangements
in connection with the purchase of raw materials, including
certain commodities and agricultural products. On occasion,
the  company  may  also  enter  into  commodity  futures

EXPECTED FISCAL YEAR OF MATURITY

contracts, as considered appropriate, to reduce the volatility
of price fluctuations for commodities such as corn, soybean
meal  and  cocoa.  At  July  29,  2001  and  July  30,  2000,  the
notional values and unrealized gains or losses on commodity
futures contracts held by the company were not material. 

The information below summarizes the company’s market
risks associated with debt obligations and other significant
financial instruments as of July 29, 2001. Fair values included
herein  have  been  determined  based  on  quoted  market
prices. The information presented below should be read in
conjunction  with  Notes  16  and  18  to  the  Consolidated
Financial Statements. 

The  table  below  presents  principal  cash  flows  and  related
interest rates by fiscal year of maturity for debt obligations. Vari-
able interest rates disclosed represent the weighted-average
rates of the portfolio at the period end. Notional amounts and
related interest rates of interest rate swaps are presented by
fiscal year of maturity. For the swaps, variable rates are the
average forward rates for the term of each contract.

(US$ equivalents in millions)

2002

2003

2004

2005

2006

There-
after

Total

Fair
Value

Debt

Fixed rate

Weighted average interest rate

Variable rate

Weighted average interest rate

Interest Rate Swaps

Fixed to variable

Average pay rate

Average receive rate
1 $100 million callable in 2002.
2 Hedges 6.75% notes due 2011.

$

6

$ 300

5.79%

6.15%

$ 1,800

4.35%

$ 400)1

4.97%

$ 528

4.68%

$ 1

9.0%

$ 1

9.0%

$ 1,013

$ 1,721

$ 1,795

7.23%

6.51%

$ 2,328

$ 2,328

4.43%

$

250)2

$

250)2

$

5

6.47%

6.75%

6.47%

6.75%

As of July 30, 2000, fixed-rate debt of approximately $1.3 billion with an average interest rate of 6.47% and variable-rate debt of approximately $1.8 billion with an average interest rate of 6.57% were
outstanding. There were no interest rate swaps outstanding at July 30, 2000.

The company is exposed to foreign currency exchange risk
related to its international operations, including net invest-
ments  in  subsidiaries  and  subsidiary  debt  which  is
denominated in currencies other than the functional currency
of those businesses. The following table summarizes the
cross-currency swap outstanding as of July 29, 2001, which
hedges  such  an  exposure.  The  notional  amount  of  the
currency and the related weighted-average forward interest
rate are presented in the Cross-Currency Swap table.

CROSS-CURRENCY SWAP

(US$ equivalents 
in millions)

Pay variable FrF

Expiration

Interest Notional
Value

Rate

Fair
Value

Receive variable US$

2003

4.88%

4.21%

$ 110

$ 25

The cross-currency contracts outstanding at July 30, 2000 also included a pay fixed DM/
receive fixed US$ contract with a notional value of $107 million. This contract matured in 2001.
The aggregate fair value of all contracts was $22 million as of July 30, 2000.

The company is also exposed to foreign exchange risk as a
result of transactions in currencies other than the functional

~ 3 5 ~

Management’s Discussion and Analysis of 
Results of Operations and Financial Condition

currency of certain subsidiaries, including subsidiary debt. The
company utilizes foreign currency forward purchase and sale
contracts in order to hedge these exposures. The table below
summarizes the foreign currency forward contracts outstand-
ing and the related weighted-average contract exchange rates
as of July 29, 2001.

FORWARD EXCHANGE CONTRACTS

(US$ equivalents
in millions)

Receive USD/Pay GBP

Receive USD/Pay Euro

Receive USD/Pay SEK

Receive CAD/Pay USD

Receive Euro/Pay GBP

Receive USD/Pay JPY

Receive AUD/Pay NZD

Receive GBP/Pay AUD

Contract
Amount

Average
Contractual
Exchange Rate

$ 424

$ 292

$ 90

$ 35

$ 17

$

$

$

6

5

5

1.41

0.86

10.63

0.65

0.62

118

0.83

2.66

The company had an additional $6 million in a number of smaller contracts to purchase or sell
various other currencies, such as the euro, Australian dollar, Japanese yen, and Swiss franc, as
of July 29, 2001. The aggregate fair value of all contracts was $(7) million as of July 29, 2001.
Total forward exchange contracts outstanding as of July 30, 2000 were $236 million with a fair
value of $(3) million.

The company had swap contracts outstanding as of July 29,
2001, which hedge a portion of exposures relating to certain
employee compensation liabilities linked to the total return of
the Standard & Poor’s 500 Index or to the total return of the
company’s capital stock. Under these contracts, the company
pays variable interest rates and receives from the counterparty
either the Standard & Poor’s 500 Index total return or the total
return  on  company  capital  stock.  The  notional  value  of  the
contracts that include the return on the Standard & Poor’s 500
Index  was  $28  million  at  July  29,  2001  and  $29  million  at
July 30, 2000. The average forward interest rate applicable to
the contract which expires in 2002 was 4.52% at July 29, 2001.
The notional value of the contract that includes the total return
on company capital stock was $32 million at July 29, 2001 and
$50 million at July 30, 2000. The average forward interest rate
applicable to this contract, which expires in 2003, was 4.37% at
July  29,  2001.  The  net  cost  to  settle  these  contracts  was
$17 million at July 29, 2001 and $25 million at July 30, 2000.
Gains and losses on the contracts are recognized as adjust-
ments to the carrying value of the underlying obligations.

The company’s utilization of financial instruments in managing
market risk exposures described above is consistent with the
prior year. Changes in the portfolio of financial instruments are
a function of the results of operations, market effects and the
company’s acquisition and divestiture activities.

~ 3 6 ~

New Accounting Pronouncements

for  Derivative 

In June 1998, the Financial Accounting Standards Board issued
Statement of Financial Accounting Standards (SFAS) No. 133
“Accounting 
Instruments  and  Hedging
Activities.” The company adopted this statement, as amended
by SFAS No. 137 and No. 138, in the first quarter 2001. The
cumulative effect of adoption was not material. The standard
required that all derivative instruments be recorded on the
balance sheet at fair value. Changes in the fair value of deriva-
tives are recorded in earnings or other comprehensive income,
based on whether the instrument is designated as part of a
hedge transaction and, if so, the type of hedge transaction. 

In September 2000, the Emerging Issues Task Force (EITF)
reached a final consensus on Issue No. 00-10 “Accounting for
Shipping  and  Handling  Fees  and  Costs”  that  such  costs
cannot be reported as a reduction of revenue. The consensus
was  effective  in  the  fourth  quarter  2001.  Shipping  and
handling costs of approximately $200 million were reclassified
from  Net  sales  to  Cost  of  products  sold  for  all  periods
presented.  The  reclassifications  had  no  impact  on  net
earnings or earnings per share. 

The EITF has recently addressed several topics related to the
classification and recognition of certain promotional expenses.
In May 2000, the EITF issued a consensus on Issue No. 00-14
“Accounting  for  Certain  Sales  Incentives.”  This  Issue
addresses the recognition, measurement and income state-
ment  classification  of  certain  sales  incentives,  including
discounts, coupons, and free products. In April 2001, the EITF
reached  a  consensus  on  Issue  No.  00-25  “Vendor  Income
Statement Characterization of Consideration Paid to a Reseller
of the Vendor’s Products” and delayed the implementation
date of Issue No. 00-14 to coincide with the effective date of
Issue No. 00-25. Under these Issues, the EITF concluded that
certain consumer and trade sales promotion expenses, such as
coupon redemption costs, cooperative advertising programs,
new product introduction fees, feature price discounts and in-
store display incentives, should be classified as a reduction of
sales rather than as marketing expenses. The company will
adopt this accounting guidance in the first quarter 2002. 

The company has historically classified certain costs covered
by the provisions of Issues No. 00-14 and 00-25 as promotional
expenses  within  Marketing  and  selling  expenses.  The
company  is  continuing  to  evaluate  the  impact  of  the  new
accounting guidance and expects that certain costs historically

Management’s Discussion and Analysis of 
Results of Operations and Financial Condition

recorded as Marketing and selling expenses will be reclassified
as a reduction of sales. Based on historical information, annual
net sales as currently reported could be reduced by approxi-
mately 12% to 13%. Prior period amounts will be restated
upon adoption. As reclassifications, these changes will not
affect the company’s financial position or earnings.

In July 2001, the Financial Accounting Standards Board issued
SFAS No. 141 “Business Combinations” and SFAS No. 142
“Goodwill  and  Other  Intangible  Assets.”  In  addition  to
requiring  that  all  business  combinations  be  accounted  for
under the purchase method, SFAS No. 141 requires intangible
assets that meet certain criteria to be recognized as assets
apart from goodwill. The provisions of SFAS No. 142 indicate
that goodwill and indefinite life intangible assets should no
longer  be  amortized  but  rather  be  tested  for  impairment
annually. Intangible assets with a finite life shall continue to
be amortized over the estimated useful life. SFAS No. 141
initiated  after
is effective  for  business  combinations 
June 30, 2001. SFAS No. 142 is effective for fiscal years begin-
ning after December 15, 2001. Earlier adoption is permitted for
companies with fiscal years beginning after March 15, 2001
provided that the first interim financial statements have not
been issued. The elimination of amortization is to be applied on
a prospective basis and prior periods are not to be restated.
However, the impact of amortization of goodwill and indefinite
life intangible assets is to be disclosed for prior periods. 

The company is currently evaluating the impact of these provi-
sions and considering early adoption in 2002. The total after-tax
amortization expense related to goodwill and other intangible
assets was approximately $40 million in 2001. This amount
includes amortization related to the European soup and sauce
acquisition in May 2001.

Earnings Outlook

On September 6, 2001, the company issued a press release
announcing results for fiscal 2001 and commented on analysts’
expectations for the first quarter of fiscal 2002 and the outlook
for earnings per share for the full year.

Forward-Looking Statements

This 2001 Annual Report contains “forward-looking” state-
ments,  which  reflect  the  company’s  current  expectations
regarding future results of operations, economic performance,
financial  condition  and  achievements  of  the  company.  The

company  has  tried,  wherever  possible,  to  identify  these
forward-looking  statements  by  using  words  such  as
“anticipate,”  “believe,”  “estimate,”  “expect”  and  similar
expressions. These statements reflect the company’s current
plans and expectations and are based on information currently
available  to  it.  They  rely  on  a  number  of  assumptions  and
estimates which could be inaccurate and which are subject to
risks and uncertainties.

The company wishes to caution the reader that the following
important  factors  and  those  important  factors  described
elsewhere  in  the  commentary,  or  in  the  Securities  and
Exchange Commission filings of the company, could affect the
company’s actual results and could cause such results to vary
materially from those expressed in any forward-looking state-
ments made by, or on behalf of, the company:

• the impact of strong competitive response to the company’s
efforts to leverage its brand power with product innovation,
promotional programs and new advertising; 

• the inherent risks in the marketplace associated with trade
and consumer acceptance of product improvements and
new product introductions; 

• the  company’s  ability  to  achieve  sales  and  earnings
forecasts,  which  are  based  on  assumptions  about  sales
volume and product mix; 

• the company’s ability to achieve its cost savings objectives,
including the projected outcome of supply chain manage-
ment programs; 

• the  company’s  ability  to  complete  the  successful  post-
acquisition integration of acquired businesses into existing
operations;

• the  difficulty  of  predicting  the  pattern  of  inventory

movements by the company’s trade customers; and

• the impact of unforeseen economic changes in currency
exchange  rates,  interest  rates,  equity  markets,  inflation
rates, recession and other external factors over which the
company has no control.

This discussion of uncertainties is by no means exhaustive but
is designed to highlight important factors that may impact the
company’s outlook. The company disclaims any obligation or
intent to update forward-looking statements in order to reflect
events or circumstances after the date of this report.

~ 3 7 ~

Consolidated Statements of Earnings
(millions, except per share amounts)

NET SALES
Costs and expenses

Cost of products sold
Marketing and selling expenses
Administrative expenses
Research and development expenses
Other expenses (Note 5)
Restructuring charges (Note 4)

Total costs and expenses

EARNINGS BEFORE INTEREST AND TAXES
Interest expense (Note 6)
Interest income 
Earnings before taxes
Taxes on earnings (Note 9) 

NET EARNINGS

PER SHARE—BASIC

NET EARNINGS

Weighted average shares outstanding – basic

PER SHARE—ASSUMING DILUTION

NET EARNINGS

Weighted average shares outstanding – assuming dilution

See accompanying Notes to Consolidated Financial Statements.

2001

2000

1999

$ 6,664

$ 6,466

$ 6,626

3,146
1,765
372
63
114
10
5,470
1,194
219
12
987
338
$ 649

3,107
1,622
319
64
89
—
5,201
1,265
198
10
1,077
363
$ 714

3,252
1,634
304
66
64
36
5,356
1,270
184
11
1,097
373
$ 724

$ 1.57

$ 1.68

$ 1.64

414

425

441

$ 1.55

$ 1.65

$ 1.63

418

432

445

~ 3 8 ~

Consolidated Balance Sheets
(millions, except per share amounts)

CURRENT ASSETS
Cash and cash equivalents 
Accounts receivable (Note 10) 
Inventories (Note 11)
Other current assets (Note 12)
Total current assets
PLANT ASSETS, NET OF DEPRECIATION (Note 13)
INTANGIBLE ASSETS, NET OF AMORTIZATION (Note 14)
OTHER ASSETS (Note 15)
Total assets

CURRENT LIABILITIES
Notes payable (Note 16)
Payable to suppliers and others
Accrued liabilities
Dividend payable
Accrued income taxes
Total current liabilities
LONG-TERM DEBT (Note 16)
NONPENSION POSTRETIREMENT BENEFITS (Note 8)
OTHER LIABILITIES (Note 17)
Total liabilities
SHAREOWNERS’ EQUITY (Note 19)
Preferred stock; authorized 40 shares; none issued
Capital stock, $.0375 par value; authorized 560 shares; issued 542 shares
Capital surplus
Earnings retained in the business
Capital stock in treasury, 133 shares in 2001 and 121 shares in 2000, at cost
Accumulated other comprehensive loss
Total shareowners’ equity
Total liabilities and shareowners’ equity 

See accompanying Notes to Consolidated Financial Statements.

July 29,
2001

July 30, 
2000

$

24
442
597
158
1,221
1,637
2,451
618
$ 5,927

$ 1,806
582
450
92
190
3,120
2,243
336
475
6,174

—
20
314
4,651
(4,908)
(324)
(247)
$ 5,927

$

27
443
571
127
1,168
1,644
1,767
617
$ 5,196

$ 1,873
509
360
95
195
3,032
1,218
364
445
5,059

—
20
344
4,373
(4,373)
(227)
137
$ 5,196

~ 3 9 ~

Consolidated Statements of Cash Flows
(millions)

CASH FLOWS FROM OPERATING ACTIVITIES:
Net earnings
Non-cash charges to net earnings

Restructuring charges
Depreciation and amortization
Deferred taxes
Other, net

Changes in working capital
Accounts receivable
Inventories
Other current assets and liabilities

NET CASH PROVIDED BY OPERATING ACTIVITIES

CASH FLOWS FROM INVESTING ACTIVITIES:

Purchases of plant assets
Sales of plant assets
Businesses acquired
Sales of businesses
Other, net

NET CASH USED IN INVESTING ACTIVITIES

CASH FLOWS FROM FINANCING ACTIVITIES:

Long-term borrowings
Repayments of long-term borrowings
Short-term borrowings
Repayments of short-term borrowings
Dividends paid
Treasury stock purchases
Treasury stock issuances

NET CASH PROVIDED BY (USED IN) FINANCING ACTIVITIES

EFFECT OF EXCHANGE RATE CHANGES ON CASH

NET CHANGE IN CASH AND CASH EQUIVALENTS

CASH AND CASH EQUIVALENTS – BEGINNING OF YEAR

CASH AND CASH EQUIVALENTS – END OF YEAR

See accompanying Notes to Consolidated Financial Statements.

~ 4 0 ~

2001

2000

1999

$ 649

$ 714

$ 724

10
266
4
38

(11)
(1)
151
1,106

(200)
8
(911)
—
(19)
(1,122)

1,028
—
1,962
(2,007)
(374)
(618)
24
15
(2)
(3)
27
24

$

—
251
17
20

90
23
50
1,165

(200)
7
—
11
(22)
(204)

—
(7)
1,028
(1,206)
(384)
(394)
20
(943)
3
21
6
27

$

36
255
78
5

108
(58)
(194)
954

(297)
9
(105)
103
(32)
(322)

323
(8)
1,537
(1,111)
(386)
(1,026)
35
(636)
(6)
(10)
16
6

$

Consolidated Statements of Shareowners’ Equity
(millions, except per share amounts)

Capital Stock

Issued

In Treasury

Shares

Amount

Shares

Amount

Capital
Surplus

Earnings Accumulated
Retained
in the
Business

Other Com- 
prehensive
Loss

Total
Share-
owners)’
Equity

542

$ 20

(94)

$ (3,083)

$ 395

$ 3,706

$ (164)

$ 874

724

(389)

14

724

14
(389)
(1,026)

(22)

(1,026)

542

20

3
(113)

51
(4,058)

(13)
382

4,041

(150)

714

(382)

(77)

(11)

(394)

542

20

3 
(121)

79
(4,373)

(38)
344

4,373

(227)

Balance at August 2, 1998 
Comprehensive income (loss)

Net earnings
Foreign currency 

translation adjustments

Dividends ($.885 per share)
Treasury stock purchased
Treasury stock issued under

management incentive and
stock option plans

Balance at August 1, 1999 
Comprehensive income (loss)

Net earnings
Foreign currency 

translation adjustments

Dividends ($.90 per share)
Treasury stock purchased
Treasury stock issued under

management incentive and
stock option plans
Balance at July 30, 2000

COMPREHENSIVE INCOME (LOSS)

NET EARNINGS

FOREIGN CURRENCY 

TRANSLATION ADJUSTMENTS

DIVIDENDS ($.90 PER SHARE)

REPURCHASE OF SHARES 

UNDER FORWARD STOCK 

PURCHASE CONTRACTS

TREASURY STOCK PURCHASED

TREASURY STOCK ISSUED UNDER

MANAGEMENT INCENTIVE AND

STOCK OPTION PLANS

BALANCE AT JULY 29, 2001

542

$ 20

See accompanying Notes to Consolidated Financial Statements.

649

(371)

(97)

(11)
(3)

(521)
(97)

2
(133)

83
$ (4,908)

(30)
$ 314

$ 4,651

$ (324)

53
$ (247)

~ 4 1 ~

38
235

714

(77)
(382)
(394)

41
137

649

(97)
(371)

(521)
(97)

Notes to Consolidated Financial Statements
(dollars in millions, except per share amounts)

note 1

summary of significant accounting policies

CONSOLIDATION    The  consolidated  financial  statements
include the accounts of the company and its majority-owned
subsidiaries. Significant intercompany transactions are elimi-
nated  in  consolidation.  Investments  of  20%  or  more  in
affiliates are accounted for by the equity method.

FISCAL YEAR  The company’s fiscal year ends on the Sunday
nearest July 31. There were 52 weeks in 2001, 2000 and 1999.

REVENUE RECOGNITION  Revenues are recognized when the
earnings  process  is  complete.  This  generally  occurs  when
products are shipped in accordance with terms of agreements,
title  and  risk  of  loss  transfer  to  customers,  collection  is
probable and pricing is fixed or determinable.

CASH AND CASH EQUIVALENTS  All highly liquid debt instru-
ments purchased with a maturity of three months or less are
classified as cash equivalents.

INVENTORIES  Substantially all U.S. inventories are priced at
the lower of cost or market, with cost determined by the last
in, first out (LIFO) method. Other inventories are priced at the
lower of average cost or market.

PLANT  ASSETS    Plant  assets  are  stated  at  historical  cost.
Alterations  and  major  overhauls,  which  extend  the  lives  or
increase  the  capacity  of  plant  assets,  are  capitalized.  The
amounts for property disposals are removed from plant asset
and accumulated depreciation accounts and any resultant gain
or loss is included in earnings. Ordinary repairs and mainte-
nance are charged to operating costs.

DEPRECIATION  Depreciation provided in Costs and expenses
is  calculated  using  the  straight-line  method.  Buildings  and
machinery and equipment are depreciated over periods not
exceeding 45 years and 15 years, respectively. 

INTANGIBLE ASSETS  Intangible assets consist principally of
the  excess  purchase  price  over  net  assets  of  businesses
acquired  and  trademarks.  Intangibles  are  amortized  on  a
straight-line basis over periods not exceeding 40 years.

LONG-LIVED  ASSETS    Long-lived  assets  are  comprised  of
intangible assets and property, plant and equipment. Long-lived
assets are reviewed for impairment as events or changes in
circumstances occur indicating that the carrying amount of the
asset may not be recoverable. An estimate of undiscounted
future cash flows produced by the asset, or the appropriate

~ 4 2 ~

grouping of assets, is compared to the carrying value to deter-
mine whether an impairment exists. 

DERIVATIVE FINANCIAL INSTRUMENTS  The company uses
derivative  financial  instruments  primarily  for  purposes  of
hedging  exposures  to  fluctuations  in  interest  rates,  foreign
currency exchange rates and equity-linked employee benefit
obligations. Beginning in 2001, all derivatives are accounted
for in  accordance  with  Statement  of  Financial  Accounting
Standards  (SFAS)  No.  133  “Accounting  for  Derivatives  and
Hedging Activities,” as amended by SFAS No. 137 and No. 138.
All derivatives are recognized on the balance sheet at fair value.
Changes in the fair value of derivatives are recorded in earnings
or other comprehensive income, based on whether the instru-
ment is designated as part of a hedge transaction and, if so, the
type of hedge transaction. Gains or losses on derivative instru-
ments reported in other comprehensive income are reclassified
to earnings in the period in which earnings are affected by the
underlying hedged item. The ineffective portion of all hedges is
recognized in earnings in the current period. The cumulative
effect  of  adopting  SFAS  No.  133  was  not  material  to  the
company’s consolidated financial statements.

USE OF ESTIMATES  Generally accepted accounting principles
require management to make estimates and assumptions that
affect assets and liabilities, contingent assets and liabilities,
and revenues and expenses. Actual results could differ from
those estimates.

RECLASSIFICATIONS    Prior  year  financial  statements  and
footnotes have been reclassified to conform to the current
year presentation. 

In September 2000, the Emerging Issues Task Force (EITF)
reached a final consensus on Issue No. 00-10 “Accounting for
Shipping and Handling Fees and Costs” that such costs cannot
be reported as a reduction of revenue. The consensus was
effective in the fourth quarter 2001. Shipping and handling
costs of approximately $207 in 2001, $199 in 2000, and $202
in 1999 were reclassified from Net sales to Cost of products
sold  for  all  periods  presented.  The  reclassifications  had  no
impact on net earnings or earnings per share.

NEW  ACCOUNTING  PRONOUNCEMENTS    The  EITF  has
recently addressed several topics related to the classification
and recognition of certain promotional expenses. In May 2000,
the EITF issued a consensus on Issue No. 00-14 “Accounting
for Certain Sales Incentives.” This Issue addresses the recog-
nition, measurement and income statement classification of

Notes to Consolidated Financial Statements
(dollars in millions, except per share amounts)

certain sales incentives, including discounts, coupons, and free
products. In April 2001, the EITF reached a consensus on Issue
No.  00-25  “Vendor  Income  Statement  Characterization  of
Consideration Paid to a Reseller of the Vendor’s Products” and
delayed  the  implementation  date  of  Issue  No.  00-14  to
coincide with the effective date of Issue No. 00-25. Under
these Issues, the EITF concluded that certain consumer and
trade sales promotion expenses, such as coupon redemption
costs, cooperative advertising programs, new product intro-
duction  fees,  feature  price  discounts  and  in-store  display
incentives, should be classified as a reduction of sales rather
than  as  marketing  expenses.  The  company  will  adopt  this
accounting guidance in the first quarter 2002. 

The company has historically classified certain costs covered
by the provisions of Issues No. 00-14 and 00-25 as promotional
expenses  within  Marketing  and  selling  expenses.  The
company  is  continuing  to  evaluate  the  impact  of  the  new
accounting guidance and expects that certain costs historically
recorded as Marketing and selling expenses will be reclassified
as a reduction of sales. Based on historical information, annual
net sales as currently reported could be reduced by approxi-
mately 12% to 13%. Prior period amounts will be restated
upon adoption. As reclassifications, these changes will not
affect the company’s financial position or earnings.

In July 2001, the Financial Accounting Standards Board issued
SFAS No. 141 “Business Combinations” and SFAS No. 142
“Goodwill  and  Other  Intangible  Assets.”  In  addition  to
requiring  that  all  business  combinations  be  accounted  for
under the purchase method, SFAS No. 141 requires intangible
assets that meet certain criteria to be recognized as assets
apart from goodwill. The provisions of SFAS No. 142 indicate
that goodwill and indefinite life intangible assets should no
longer  be  amortized  but  rather  be  tested  for  impairment
annually. Intangible assets with a finite life shall continue to be
amortized  over  the  estimated  useful  life.  SFAS  No.  141  is
effective for business combinations initiated after June 30,
2001. SFAS No. 142 is effective for fiscal years beginning after
December 15, 2001. Earlier adoption is permitted for compa-
nies with fiscal years beginning after March 15, 2001 provided
that  the  first  interim  financial  statements  have  not  been
issued. The elimination of amortization is to be applied on a
prospective  basis  and  prior  periods  are  not  to  be  restated.
However, the impact of amortization of goodwill and indefinite
life intangible assets is to be disclosed for prior periods. 

The company is currently evaluating the impact of these provi-
sions and considering early adoption in 2002. The total after-tax

amortization expense related to goodwill and other intangible
assets was approximately $40 in 2001. This amount includes
amortization related to the European soup and sauce acquisi-
tion in May 2001.

note 2

comprehensive income

Total comprehensive income is comprised of net earnings, net
foreign currency translation adjustments, and net unrealized
gains and losses on cash-flow hedges. Total comprehensive
income  for  the  twelve  months  ended  July  29,  2001  and
July 30, 2000 was $552 and $637, respectively. Accumulated
other comprehensive loss, as reflected in the Statements of
Shareowners’  Equity,  primarily  consists  of  the  cumulative
foreign currency translation adjustment. The net gain on cash-
flow hedges was not material at July 29, 2001.

note 3

business and geographic segment information

The company operates in three business segments: Soup and
Sauces, Biscuits and Confectionery and Away From Home.
The  segments  are  managed  as  strategic  units  due  to  their
distinct manufacturing processes, marketing strategies and
distribution channels.

The Soup and Sauces segment includes the worldwide soup
businesses that are comprised of, among others, Campbell’s
soups worldwide, Erasco soups in Germany, Liebig soups in
France, the European dry soup and sauce business under the
Batchelors, Oxo, Lesieur, Royco, Liebig, Heisse Tasse, Blå Band
and McDonnells brands, Prego spaghetti sauces, Pace Mexican
sauces, Franco-American pastas and gravies, Swanson broths,
and V8 and V8 Splash beverages. The Biscuits and Confec-
tionery segment includes the Godiva Chocolatier, Pepperidge
Farm and Arnotts businesses. Away From Home represents
the distribution of products, including Campbell’s soups and
Campbell’s Specialty Kitchen entrees, to the North American
food service and home meal replacement markets. 

Accounting  policies  for  measuring  segment  assets  and
earnings before interest and taxes are substantially consistent
with those described in the summary of significant accounting
policies included in Note 1. The company evaluates segment
performance  based  on  earnings  before  interest  and  taxes,
excluding  certain  non-recurring  charges.  Away  From  Home
products are principally produced by the tangible assets of the
company’s other segments, except for the Stockpot premium

~ 4 3 ~

Notes to Consolidated Financial Statements
(dollars in millions, except per share amounts)

refrigerated soups, which are produced in a separate facility,
and  for  certain  frozen  products  which  are  produced  under
contract  manufacturing  agreements.  Accordingly,  with  the
exception of the designated Stockpot facility, plant assets have
not  been  allocated  to  the  Away  From  Home  segment.
Depreciation  and  amortization  are  allocated  to  Away  From
Home based on budgeted production hours. Transfers between
segments are recorded at cost plus mark-up or at market.

Information about operations by business segment is as follows:

BUSINESS SEGMENTS

2001

Soup &
Sauces

Biscuits &
Confec-
tionery

Away
From
Home

Corporate
& Elimi- 
Other)1 nations)2

Total

Net sales3

$ 4,539

1,613

573

Earnings before

interest and taxes4 $ 1,052

206

58

Depreciation and
amortization

Capital

expenditures

$

$

137

107

87

77

15 

6 

Segment assets

$ 3,613

1,250

352

4

1

1

—

4

(65) $ 6,664 

(123) $ 1,194

26  $

266

10 $

200 

708 $ 5,927 

Soup &
Sauces

Biscuits &
Confec-
tionery

Away
From
Home

Corporate
& Elimi- 
Other)1 nations)2

Total

$ 4,393 

1,542

565

2000

Net sales3

Earnings before

interest and taxes

$ 1,081

213

Depreciation and
amortization

Capital

expenditures

$

$

126

119

83

64

53

16

4

Segment assets

$ 2,750

1,364

371

28

—

1

—

7

(62) $ 6,466

(82) $ 1,265

25 $  251

13 $  200

704 $ 5,196

Soup &
Sauces

Biscuits &
Confec-
tionery

Away
From
Home

Corporate
& Elimi- 
Other)1 nations)2

Total

$ 4,515 

1,505 

535 

132 

(61) $ 6,626 

1999

Net sales3

Earnings before

interest and taxes5 $ 1,082 

215 

57 

(5)

(79) $ 1,270 

Depreciation and
amortization

Capital

expenditures

$

$

128 

84 

13 

9 

21  $  255 

164 

70 

32 

10 

21  $  297

Segment assets
1 Represents  financial  information  of  certain  prepared  convenience  food  businesses  not

699  $ 5,522

$ 2,975 

1,461 

349 

38 

categorized as reportable segments.

2 Represents elimination of intersegment sales, unallocated corporate expenses and unallo-
cated assets, including corporate offices, deferred income taxes and prepaid pension assets.
3 In 2001, shipping and handling costs of $207, $199 and $202 for fiscal 2001, 2000, and 1999,
respectively, have been reclassified from Net sales to Cost of products sold to comply with a
new accounting pronouncement.

4 Contributions  to  earnings  before  interest  and  taxes  by  the  Biscuits  and  Confectionery
segment include the effect of costs of $15 associated with the Australian manufacturing
reconfiguration.

5 Contributions to earnings before interest and taxes by segment included the effects of a
fourth quarter 1999 restructuring charge of $36, net of a $5 reversal of a prior period restruc-
turing  charge,  as  follows:  Soup  and  Sauces –$22,  Biscuits  and  Confectionery –$1,  and
Other –$13.

~ 4 4 ~

GEOGRAPHIC AREA INFORMATION
Information about operations in different geographic areas is
as follows:

Net sales1

United States

Europe

Australia/Asia Pacific

Other countries

Adjustments and eliminations

2001

$ 5,021

2000

$ 4,820

1999

$ 4,948

613

589

513

(72)

587

649

483

(73)

653

632

456

(63)

Consolidated

$ 6,664

$ 6,466

$ 6,626

Earnings before
interest and taxes

United States

Europe

Australia/Asia Pacific

Other countries

Segment earnings before 

interest and taxes

Unallocated corporate

expenses

Consolidated

Identifiable assets

United States

Europe

Australia/Asia Pacific

Other countries

0Corporate

Consolidated

2001

$ 1,137

2000

$ 1,135

1999

$ 1,208

53

46

81

55

72

85

20

49

72

1,317

1,347

1,349

(123)

(82)

(79)

$ 1,194

$ 1,265

$ 1,270

2001

$ 2,737

1,472

717

293

708

2000

$ 2,792

1999

$ 2,742

533

852

315

704

614

991

476

699

$ 5,927

$ 5,196

$ 5,522

1 In 2001, shipping and handling costs of $207, $199 and $202 for fiscal 2001, 2000 and 1999,
respectively, have been reclassified from Net sales to Cost of products sold to comply with a
new accounting pronouncement.

Transfers between geographic areas are recorded at cost plus
markup  or  at  market.  Identifiable  assets  are  those  assets,
including goodwill, which are identified with the operations in
each geographic region. The 2001 restructuring charge of $10
is allocated to Australia/Asia Pacific. The 1999 net restructuring
charge of $36 is allocated to geographic regions as follows:
United States – $10, Europe– $14, and Australia/Asia Pacific – $12.

note 4

restructuring programs

A restructuring charge of $10 ($7 after tax) was recorded in the
fourth quarter 2001 for severance costs associated with the
reconfiguration  of  the  manufacturing  network  of  Arnotts  in
Australia. Costs of approximately $5 ($4 after tax) were also
recorded in 2001 as Cost of products sold, representing accel-
erated depreciation on assets to be taken out of service. This

Notes to Consolidated Financial Statements
(dollars in millions, except per share amounts)

program is designed to drive greater manufacturing efficiency
and  will  result  in  the  closure  of  the  Melbourne  plant.  The
company expects to incur an additional $20–$25 pre-tax costs
during 2002 related to this program for accelerated deprecia-
tion, employee benefit costs and other one-time expenses. The
expected net cash outflows related to this program will not
have  a  material  impact  on  the  company’s  liquidity.  Approxi-
mately 550 jobs will be eliminated due to the plant closure.

A restructuring charge included in earnings from continuing
operations  of  $41  ($30  after  tax  or  $.07  per  share)  was
recorded in the fourth quarter 1999 to cover the costs of a
restructuring and divestiture program approved in July 1999
by the company’s Board of Directors. This charge related to
the  streamlining  of  certain  North  American  and  European
production and administrative facilities and the anticipated
loss on a divestiture of a non-strategic business with annual
sales of approximately $25. The restructuring charge included
approximately $20 in cash charges primarily related to sever-
ance  and  employee  benefit  costs.  The  remaining  balance
included non-cash charges related to the disposition of plant
assets and the divestiture. The restructuring and divestiture
program has been completed. 

A  $5  ($3  after  tax  or  $.01  per  share)  reversal  of  the  1998
restructuring charge was also recorded in the fourth quarter
1999.  The  reversal  reflected  the  net  impact  of  changes  in
estimates  and  modifications  to  the  original  program.  Two
manufacturing facilities scheduled for closure in 1999 were not
taken out of service due to changes in business and economic
conditions subsequent to the original charge, while additional
asset rationalization and plant reconfiguration strategies were
implemented which resulted in incremental headcount reduc-
tions. The initial charge for the third quarter 1998 program was
$262  ($193  after  tax  or  $.42  per  share).  This  program  was
designed  to  improve  operational  efficiency  by  rationalizing
certain U.S., European and Australian production and adminis-
trative facilities and divesting non-strategic businesses. This
program was completed by the second quarter 2000. 

A  summary  of  restructuring  reserves  at  July  29,  2001  and
related activity is as follows:

Accrued
Balance at
July 30, 2000

Accrued
Balance at
Charge July 29, 2001

2001

Spending

Severance pay 
and benefits

$ 11

(11)

10

$ 10

note 5

other expenses

Stock price related 
incentive programs

Amortization of intangible

and other assets

Minority interest

Other, net

2001

2000

1999

$ 36

$ 26

$ 15

57

3

18

55

1

7

58

1

(10)

$ 114

$ 89

$ 64

note 6

interest expense

Interest expense

Less: Interest capitalized

2001

$ 222

3

$ 219

2000

$ 204

6

$ 198

1999

$ 190

6

$ 184

note 7

acquisitions

In  May  2001,  the  company  acquired  the  assets  of  the
European culinary brands business, comprised of several soup
and sauce businesses, from Unilever, PLC/Unilever N.V. for
approximately $900. The acquisition was financed with avail-
able cash and commercial paper borrowings. This acquisition
was accounted for as a purchase transaction, and operations of
the acquired business are included in the financial statements
from May 4, 2001, the date the acquisition was consummated.
The purchase price was allocated as follows: approximately
$100  to  fixed  assets  and  inventory;  approximately  $440  to
trademarks  and  other  identifiable  intangible  assets;  and
approximately $360 to the excess of the purchase price over
net assets acquired (goodwill). Goodwill and trademarks are
being amortized on a straight-line basis over 40 years. The
allocation of the excess purchase price is based on preliminary
estimates and assumptions and is subject to revision. 

Had the acquisition occurred at the beginning of 2000, based
on unaudited data, net sales for 2001 and 2000 would have
increased $303 and $403, respectively, and net earnings would
have decreased $2 in 2001 and $7 in 2000. Diluted earnings
per share would have decreased $.01 and $.02 in 2001 and
2000, respectively. These pro forma estimates factor in certain
adjustments,  including  amortization  of  goodwill,  additional
depreciation  expense,  increased  interest  expense  on  debt
related to the acquisition, and related income tax effects. The
pro forma results do not include any synergies expected to
result from the acquisition.

~ 4 5 ~

Notes to Consolidated Financial Statements
(dollars in millions, except per share amounts)

In the first quarter of 1999, the company acquired the Stockpot
premium refrigerated soup business, which is predominantly a
U.S.  food  service  business,  for  $105.  This  acquisition  was
accounted for using the purchase method.

note 8

pension and postretirement benefits

PENSION BENEFITS Substantially all of the company’s U.S. and
certain non-U.S. employees are covered by noncontributory
defined benefit pension plans. In 1999, the company imple-
mented significant amendments to certain U.S. plans. Under a
new  formula,  retirement  benefits  are  determined  based  on
percentages of annual pay and age. To minimize the impact of
converting to the new formula, service and earnings credit will
continue to accrue for active employees participating in the
plans under the formula prior to the amendments through the
year 2014. Employees will receive the benefit from either the
new  or  old  formula,  whichever  is  higher.  Benefits  become
vested upon the completion of five years of service. Benefits
are paid from funds previously provided to trustees and insur-
ance  companies  or  are  paid  directly  by  the  company  from
general funds. Plan assets consist primarily of investments in
equities, fixed income securities, and real estate.

Pension coverage for employees of certain non-U.S. subsid-
iaries  are  provided  to  the  extent  determined  appropriate
through their respective plans. Obligations under such plans
are systematically provided for by depositing funds with trusts
or under insurance contracts. The assets and obligations of
these plans are not material.

POSTRETIREMENT  BENEFITS  The  company  provides  post-
retirement benefits including healthcare and life insurance to
substantially all retired U.S. employees and their dependents.
In 1999, changes were made to the postretirement benefits
offered to certain U.S. employees. Participants who were not
receiving postretirement benefits as of May 1, 1999 will no
longer be eligible to receive such benefits in the future, but the
company will provide access to healthcare coverage for non-
eligible future retirees on a group basis. Costs will be paid by
the  participants.  To  preserve  the  economic  benefits  for
employees near retirement, participants who were at least age
55  and  had  at  least  10  years  of  continuous  service  remain
eligible for postretirement benefits. 

~ 4 6 ~

Components of net periodic benefit cost:

Pension

Service cost

Interest cost

Expected return 
on plan assets

Amortization of net 
transition obligation

Amortization of prior 

service cost

Recognized net 
actuarial loss

Curtailment

2001

$ 35

106

2000

$ 37

103

1999

$ 29

91

(158)

(150)

(142)

(1)

5

1

—

(3)

5

6

1

(3)

5

5

—

Net periodic pension income

$ (12)

$ (1)

$ (15)

Postretirement

Service cost

Interest cost

Amortization of prior 

service cost

Amortization of net gain

Settlement

Net periodic postretirement 

(income) expense

2001

$

3

20

(12)

(7)

—

2000

$

5

18

(11)

(12)

(3)

1999

$ 10

19

(6)

(9)

—

$

4

$ (3)

$ 14

Change in benefit obligation:

Pension

Postretirement

2001

2000

2001

2000

Obligation at 

beginning of year

$ 1,428

$ 1,405

$ 260

$ 246

Service cost

Interest cost

Plan amendments

Actuarial (gain) loss

Settlement

Curtailment

Benefits paid

Foreign currency

adjustment

Benefit obligation at 

35

106

—

60

—

—

37

103

7

(7)

—

(2)

(122)

(116)

(8)

1

3

20

—

86

(1)

—

(30)

—

5

18

(14)

35

(2)

—

(28)

—

end of year

$ 1,499

$ 1,428

$ 338

$ 260

Change in the fair value of pension plan assets:

Fair value at beginning of year

Actual return on plan assets

Employer contributions

Benefits paid

Foreign currency adjustment

Fair value at end of year

2001

$ 1,846

(97)

—

(118)

(10)

2000

$ 1,740

218

2

(112)

(2)

$ 1,621

$ 1,846

Notes to Consolidated Financial Statements
(dollars in millions, except per share amounts)

Funded status as recognized in the Consolidated Balance Sheet:

Funded status at 

end of year

Unrecognized prior 

service cost

Unrecognized 
(gain) loss

Unrecognized net 

transition obligation

Pension

Postretirement

2001

2000

2001

2000

$ 122

$ 418

$ (338)

$ (260)

54

220

—

60

(94)

(1)

(32)

15

—

(44)

(79)

—

year of continuous service, the company generally matches
50% of employee contributions up to 5% of compensation.
Amounts charged to Costs and expenses were $11 in 2001,
$10 in 2000, and $11 in 1999.

note 9

taxes on earnings

The provision for income taxes on earnings from continuing
operations consists of the following:

Net amount recognized

$ 396

$ 383

$ (355)

$ (383)

2001

2000

1999

The  current  portion  of  nonpension  postretirement  benefits
included in Accrued liabilities was $19 at July 29, 2001 and
July 30, 2000.

PENSION
Weighted-average assumptions at end of year:

Discount rate for 
benefit obligation

Expected return on 

plan assets

Rate of compensation 

increases

2001

2000

1999

7.25%

7.75%

7.50%

10.00%

10.50%

10.50%

4.50%

4.50%

4.50%

POSTRETIREMENT
The  discount  rate  used  to  determine  the  accumulated  post-
retirement benefit obligation was 7.25% in 2001 and 7.75% in
2000. The assumed healthcare cost trend rate used to measure
the  accumulated  postretirement  benefit  obligation  was  8%,
declining to 4.50% in 2006 and continuing at 4.50% thereafter. 

A one percentage point change in assumed health care costs
would have the following effects on 2001 reported amounts:

Income taxes:

Currently payable

Federal

State

Non-U.S.

Deferred

Federal

State

Non-U.S.

Earnings from continuing 

operations before 
income taxes:

United States

Non-U.S.

$ 254

$

246 

$

231

29

51

334

13

(1)

(8)

4

30

70

346 

36 

(4)

(15)

17

31

33

295

64

2

12

78

$ 338

$

363 

$

373

$ 835

152

$ 987

$

880 

$

197 

954

143

$ 1,077 

$ 1,097

The following is a reconciliation of the effective income tax rate
on continuing operations with the U.S. federal statutory income
tax rate:

2001

2000

1999

Increase

Decrease

Federal statutory income 

tax rate

35.0%

35.0%

35.0%

Effect on service and 

interest cost

Effect on the 2001 

accumulated benefit obligation

$ 3

$ 20

$ (3)

$ (21)

Obligations related to non-U.S. postretirement benefit plans are
not  significant  since  these  benefits  are  generally  provided
through government-sponsored plans.

SAVINGS  PLANS  The  company  sponsors  employee  savings
plans which cover substantially all U.S. employees. After one

State income taxes (net of 

federal tax benefit)

Nondeductible divestiture and 

restructuring charges

Non-U.S. earnings taxed at other 

than federal statutory rate

Tax loss carryforwards

Other

1.5

—

(0.9)

(0.3)

(1.1)

1.5

—

(1.0)

(0.3)

(1.5)

1.9

0.3

(0.6)

(0.3)

(2.3)

Effective income tax rate

34.2%

33.7%

34.0%

~ 4 7 ~

Notes to Consolidated Financial Statements
(dollars in millions, except per share amounts)

Deferred tax liabilities and assets are comprised of the following:

Depreciation

Pensions

Other

Deferred tax liabilities

Benefits and compensation

Tax loss carryforwards

Other

Gross deferred tax assets

Deferred tax asset valuation 

allowance

Net deferred tax assets

Net deferred tax liability

2001

$ 160

125

216

501

197

12

95

304

(12)

292

$ 209

2000

$ 170

118

195

483

200

17

78

295

(17)

278

$ 205

At July 29, 2001, non-U.S. subsidiaries of the company have
tax loss carryforwards of approximately $32. Of these carryfor-
wards, $9 expire through 2005 and $23 may be carried forward
indefinitely. The current statutory tax rates in these countries
range from 28% to 46%.

Income  taxes  have  not  been  provided  on  undistributed
earnings  of  non-U.S.  subsidiaries  of  approximately  $525,
which are deemed to be permanently invested. If remitted,
tax credits or planning strategies should substantially offset
any resulting tax liability.

been used exclusively, inventories would not differ materially
from the amounts reported at July 29, 2001 and July 30, 2000.

note 12 other current assets

Prepaid pensions

Deferred taxes

Other

note 13 plant assets

Land

Buildings

Machinery and equipment

Projects in progress

Accumulated depreciation

$

2001

18

94

46

$

2000

18

80

29

$

158

$

127

$

2001

50

840

2,354

133

3,377

(1,740)

$ 1,637

$

2000

43

808

2,283

162

3,296

(1,652)

$ 1,644

Depreciation expense provided in Costs and expenses was
$209 in 2001, $196 in 2000, and $197 in 1999. Approximately
$75 of capital expenditures are required to complete projects
in progress at July 29, 2001.

note 10 accounts receivable

note 14 intangible assets

Customers

Allowances for cash 

discounts and bad debts

Other

note 11 inventories

Raw materials, containers 

and supplies

Finished products

2001

$ 441

(28)

413

29

$ 442

2001

$ 216

381

$ 597

2000

$ 424

(19)

405

38

$ 443

2000

$ 213

358

$ 571

Purchase price in excess of 
net assets of businesses 
acquired (goodwill)

Trademarks

Other intangibles

Accumulated amortization

note 15 other assets

Prepaid pensions

Investments

Other

Approximately 61% of inventory in 2001 and 62% in 2000 is
accounted for on the last in, first out method of determining
cost. If the first in, first out inventory valuation method had

~ 4 8 ~

2001

2000

$ 1,856

$ 1,570

890

11

2,757

(306)

456

4

2,030

(263)

$ 2,451

$ 1,767

$

2001

378

215

25

$

2000

365

234

18

$

618

$

617

Notes to Consolidated Financial Statements
(dollars in millions, except per share amounts)

note 16 notes payable and long-term debt

note 17 other liabilities

Notes payable consists of the following:

Commercial paper

Current portion of 
Long-term Debt

Variable-rate bank borrowings

2001

$ 1,789

6

11

2000

$ 1,738

119

16

$ 1,806

$ 1,873

Deferred taxes

Deferred compensation

Postemployment benefits

Other

2001

$ 303

123

13

36

$ 475

2000

$ 285

129

11

20

$ 445

Commercial paper had a weighted average interest rate of 4.38%
and 6.62% at July 29, 2001 and July 30, 2000, respectively.

The  current  portion  of  Long-term  Debt  had  a  weighted
average interest rate of 5.79% and 7.06% at July 29, 2001
and July 30, 2000, respectively.

The company has short-term lines of credit of approximately
$2,600  available  at  July  29,  2001.  These  lines  of  credit
include three committed lines of credit totaling $2,300 which
support commercial paper borrowings and remain unused at
July 29, 2001.

Long-term Debt consists of the following:

Fiscal Year 
of Maturity

2003

2004)1

2007

2011

2021

Type

Notes

Notes

Notes

Notes

Debentures

Other

1 $100 callable in 2002.

4.68%-5.63%

6.90%

6.75%

8.88%

Rate

2001

2000

6.15% $

300 $

300

400

300

—

200

18

928

300

500

200

15

$ 2,243 $ 1,218

2003-2010

6.40%-9.00%

The fair value of the company’s long-term debt including the
current portion of long-term debt in Notes payable was $2,323
at July 29, 2001, and $1,330 at July 30, 2000.

The company has $1,100 of capacity as of July 29, 2001 under
a  shelf  registration  statement  filed  with  the  Securities  and
Exchange Commission.

Principal  amounts  of  long-term  debt  mature  as  follows:
2002– $6  (in  current  liabilities);  2003 – $300;  2004 – $928;
2005 – $1; 2006 – $1 and beyond – $1,013.

note 18 financial instruments

The company utilizes certain derivative financial instruments to
enhance  its  ability  to  manage  risk,  including  interest  rate,
foreign currency and certain equity-linked employee compensa-
tion  exposures  which  exist  as  part  of  ongoing  business
operations. Derivative instruments are entered into for periods
consistent with related underlying exposures and do not consti-
tute positions independent of those exposures. The company
does not enter into contracts for speculative purposes, nor is it
a party to any leveraged derivative instrument.

All  derivatives  are  recognized  on  the  balance  sheet  at  fair
value. On the date the derivative contract is entered into, the
company designates the derivative as (1) a hedge of the fair
value of a recognized asset or liability or of an unrecognized
firm commitment (fair-value hedge), (2) a hedge of a forecasted
transaction or of the variability of cash flows to be received or
paid related to a recognized asset or liability (cash-flow hedge),
(3) a foreign-currency fair-value or cash-flow hedge (foreign-
currency hedge), or (4) a hedge of a net investment in a foreign
operation. Some derivatives may also be considered natural
hedging instruments (changes in fair value are recognized to
act as economic offsets to changes in fair value of the under-
lying hedged item and do not qualify for hedge accounting
under SFAS No. 133).

Changes in the fair value of a fair-value hedge, along with the
loss or gain on the hedged asset or liability that is attributable to
the  hedged  risk  (including  losses  or  gains  on  firm  commit-
ments), are recorded in current period earnings. Changes in the
fair value of a cash-flow hedge are recorded in other compre-
hensive income, until earnings are affected by the variability of
cash  flows.  Changes  in  the  fair  value  of  a  foreign-currency
hedge are recorded in either current-period earnings or other
comprehensive  income,  depending  on  whether  the  hedge
transaction is a fair-value hedge (e.g., a hedge of a firm commit-
ment that is to be settled in foreign currency) or a cash-flow

~ 4 9 ~

Notes to Consolidated Financial Statements
(dollars in millions, except per share amounts)

hedge  (e.g.,  a  hedge  of  a  foreign-currency-denominated
forecasted transaction). If, however, a derivative is used as a
hedge of a net investment in a foreign operation, its changes
in fair value, to the extent effective as a hedge, are recorded in
the  cumulative  translation  adjustments  account  within
Shareowners’ equity.

As of July 29, 2001, the accumulated derivative gain/(loss)
in other  comprehensive  income  was  not  material.  At
July 29, 2001, the maximum maturity date of any cash-flow
hedge was approximately three months.

Other  disclosures  related  to  hedge  ineffectiveness,  gains/
(losses) excluded from the assessment of hedge effective-
ness,  gains/(losses)  arising  from  effective  hedges  of  net
investments, gains/(losses) resulting from the discontinuance
of hedge accounting and reclassifications from other compre-
hensive  income  to  earnings  have  been  omitted  due  to  the
insignificance of these amounts. 

The company finances a portion of its operations through debt
instruments primarily consisting of commercial paper, notes,
debentures and bank loans. The company periodically utilizes
interest  rate  swap  agreements  to  minimize  worldwide
financing costs and to achieve a desired proportion of variable
versus  fixed-rate  debt.  In  2001,  the  company  entered  into
interest rate swaps that convert fixed-rate debt (6.75% notes
due in 2011) to variable. The swaps mature in fiscal 2011 and
are accounted for as fair-value hedges. The amounts paid or
received on these hedges and adjustments to fair value are
recognized as adjustments to interest expense. The notional
amount of interest rate swaps was $250 at July 29, 2001. The
swaps had a fair value of $5 at July 29, 2001. There were no
interest rate swaps outstanding at July 30, 2000. 

The company is exposed to foreign currency exchange risk as
a result of transactions in currencies other than the functional
currency of certain subsidiaries. The company utilizes foreign
currency  forward  purchase  and  sale  contracts  in  order  to
manage  the  volatility  associated  with  foreign  currency
purchases and certain intercompany transactions in the normal
course of business. Contracts typically have maturities of less
than one year. Principal currencies include the euro, British
pound, Australian dollar, Canadian dollar, Japanese yen, and
Swedish krona.

Qualifying forward exchange contracts are accounted for as
cash-flow hedges when the hedged item is a forecasted trans-
action. The fair value of these instruments was not material at

~ 5 0 ~

July  29,  2001.  Gains  and  losses  on  these  instruments  are
recorded in other comprehensive income until the underlying
transaction is recorded in earnings. When the hedged item is
realized, gains or losses are reclassified from Accumulated
other comprehensive income to the Statement of Earnings on
the same line item as the underlying transaction. The assess-
ment of effectiveness for contracts is based on changes in the
spot  rates  and  the  change  in  the  time  value  of  options  is
reported in earnings.

The company also enters into certain foreign currency deriva-
tive instruments that are not designated as accounting hedges.
These instruments are primarily intended to reduce volatility of
certain intercompany financing transactions. Gains and losses
on  derivatives  not  designated  as  accounting  hedges  are
typically  recorded  in  Other  expenses,  as  an  offset  to
gains/(losses) on the underlying transaction.

The company principally uses a combination of purchase orders
and  various  short-  and  long-term  supply  arrangements  in
connection with the purchase of raw materials, including certain
commodities  and  agricultural  products.  On  occasion,  the
company may also enter into commodity futures contracts, as
considered appropriate, to reduce the volatility of price fluctua-
tions for commodities such as corn, soybean meal and cocoa.
These instruments are designated as cash-flow hedges. The
fair value of the effective portion of the contracts is recorded in
Accumulated other comprehensive income and reclassified into
Cost of products sold in the period in which the underlying
transaction is recorded in earnings. Commodity hedging activity
is not material to the company’s financial statements.

The company is exposed to equity price changes related to
certain employee compensation obligations. Swap contracts
are utilized to hedge exposures relating to certain employee
compensation  obligations  linked  to  the  total  return  of  the
Standard  &  Poor’s  500  Index  and  the  total  return  of  the
company’s capital stock. The company pays a variable interest
rate and receives the equity returns under these instruments.
The notional value of the equity swap contracts, which mature
in 2002 and 2003, was $60 at July 29, 2001. The net liability
recorded  under  these  contracts  at  July  29,  2001  was
approximately  $17.  These  instruments  are  not  designated
as accounting  hedges.  Gains  and  losses  are  recorded  in
Other expenses.

All  amounts  in  other  comprehensive  income  for  cash-flow
hedges are expected to be reclassified into earnings in the

Notes to Consolidated Financial Statements
(dollars in millions, except per share amounts)

fiscal  year.  The  amount  of  discontinued  cash-flow  hedges
during the year was not material.

note 19 shareowners’ equity

The  company  has  authorized  560  million  shares  of  Capital
stock with $.0375 par value and 40 million shares of Preferred
stock, issuable in one or more classes, with or without par as
may be authorized by the Board of Directors. No Preferred
stock has been issued.

The company sponsors a long-term incentive compensation
plan.  Under  the  plan,  restricted  stock  and  options  may  be
granted to certain officers and key employees of the company.
The plan provides for awards up to an aggregate of 25 million
shares of Capital stock. Options are granted at a price not less
than the fair value of the shares on the date of grant and expire
not later than ten years after the date of grant. Options vest
over a three-year period. 

The  company  accounts  for  the  stock  option  grants  and
restricted  stock  awards  in  accordance  with  Accounting
Principles Board Opinion No. 25 and related Interpretations.
Accordingly, no compensation expense has been recognized in
the  Statements  of  Earnings  for  the  options.  In  1997,  the
company adopted the disclosure provisions of SFAS No. 123
“Accounting  for  Stock-Based  Compensation.”  Had  the
company recorded compensation expense for the fair value of
options granted consistent with SFAS No. 123, earnings from
continuing operations would have been reduced by approxi-
mately $14, $13 and $16 in 2001, 2000 and 1999, respectively.
Earnings per share from continuing operations, both basic and
assuming dilution, would have been reduced by $.03 in both
2001 and 2000, and $.04 in 1999.

In 2001, the Board of Directors authorized the conversion of
certain  stock  options  to  shares  of  restricted  stock  based
on specified  conversion  ratios.  The  exchange,  which  was
voluntary,  replaced  approximately  4.7  million  options  with
approximately one million restricted shares. Depending on the
original grant date of the options, the restricted shares vest in
2002, 2003 or 2004. The company recognizes compensation
expense throughout the vesting period of the restricted stock.
Compensation expense related to this award was $8 in 2001.

The weighted average fair value of options granted in 2001,
2000 and 1999 was estimated as $7.96, $7.94 and $11.49,
respectively. The fair value of each option grant at grant date is

estimated using the Black-Scholes option pricing model. The
following weighted average assumptions were used for grants
in 2001, 2000 and 1999:

Risk-free interest rate

Expected life (in years)

Expected volatility

Expected dividend yield

2001

2000

1999

5.1%

6

30%

3.1%

6.3%

6

29%

3.0%

6.2%

6

24%

2.0%

Restricted shares granted are as follows:

(shares in thousands)

2001

2000

1999

Restricted Shares

Granted

184

573

1,804

Information about stock options and related activity is as follows:

(options in
thousands)

Weighted
Average
Exercise
Price

2001

Weighted
Average
Exercise
Price

Weighted
Average
Exercise
Price

1999

2000

Beginning of year

24,024 $ 32.16 19,880 $ 32.37  18,366  $ 28.72

Granted

Exercised

Terminated

Converted to 

1,361

31.95

6,105

29.84 

3,890 

42.79

(2,434)

16.82

(1,350)

17.81 

(2,122)

17.75

(929)

40.36

(611)

45.40 

(254)

45.61

restricted stock

(4,652)

46.13

—

—

—

—

End of year

17,370 $ 30.30 24,024 $ 32.16  19,880  $32.37

Exercisable at 
end of year

12,160

14,850

14,019

(options in thousands)

Stock Options Outstanding

Exercisable Options

Range of
Exercise
Prices

$16.26 – $22.60 

$23.18– $31.91 

$32.03 – $44.41 

$44.61– $56.50 

Weighted

Average Weighted
Average
Exercise
Price

Remaining
Contractual
Life

Weighted
Average
Exercise
Price

Shares

2.5 $ 19.54

3,809 $ 19.54

6.9 $ 30.52

6,078 $ 31.12

6.7 $ 39.16

1,627 $ 43.29

3.9 $ 53.81

646 $ 53.83

12,160

Shares

3,809

9,871

3,032

658

17,370

In  1999,  the  company  entered  into  forward  stock  purchase
contracts  to  partially  hedge  the  company’s  equity  exposure
from its stock option program. On December 12, 2000, the
company purchased 11 million shares of common stock under
the existing forward contracts for approximately $521. 

For the periods presented in the Consolidated Statements of
Earnings,  the  calculations  of  basic  earnings  per  share  and
earnings per share assuming dilution vary in that the weighted
average  shares  outstanding  assuming  dilution  includes  the

~ 5 1 ~

Notes to Consolidated Financial Statements
(dollars in millions, except per share amounts)

incremental effect of stock options, except when such effect
would be antidilutive. In 2001, 2000 and 1999, the weighted
average shares outstanding assuming dilution also includes the
incremental effect of approximately three million, four million
and two hundred thousand shares, respectively, under forward
stock purchase contracts.

note 20 contingencies

The company is a party to lawsuits and claims arising out of
the  normal  course  of  business.  In  management’s  opinion,
there are no pending claims or litigation, the outcome of which
would have a material effect on the consolidated results of
operations, financial position or cash flows of the company.

note 21 statements of cash flows

Interest paid, net of

amounts capitalized

Interest received

Income taxes paid

2001

$ 208

$ 12

$ 310

2000

$ 199

$ 10

$ 253

1999

$ 181

$ 11

$ 300

note 22 subsequent event (unaudited)

On September 20, 2001, the company issued $300 seven-year
fixed-rate notes at 5.875%. The proceeds were used to repay
short-term borrowings. In conjunction with the issuance of
these  notes,  the  company  also  entered  into  a  seven-year
interest rate swap contract, which converted $75 of the fixed
rate interest obligations to variable rate debt.

note 23 quarterly data (unaudited)

2001

Net sales1

Cost of products sold1

Net earnings

Per share – basic

Net earnings

Dividends

Per share – assuming dilution 

Net earnings

Market price

High

Low

2000

Net sales1

Cost of products sold1

Net earnings

Per share – basic

Net earnings

Dividends

Per share – assuming dilution 

Net earnings

Market price

High

Low

First Second

Third

Fourth

$ 1,830 $ 2,017 $ 1,487 $ 1,330

859

204

922

271

715

122

650

52

0.48 

0.65 

0.30 

0.13

0.225 

0.225 

0.225 

0.225

0.47

0.65 

0.30 

0.13

$ 28.81 $ 35.44 $ 33.05 $ 31.00

$ 23.75 $ 28.19 $ 28.25 $ 25.75

First Second

Third

Fourth

$ 1,819 $ 1,972 $ 1,442 $ 1,233

860

235

904

281

712

139

631

59

0.55 

0.66 

0.33 

0.14

0.225 

0.225 

0.225 

0.225

0.54

0.65 

0.32 

0.14

$ 45.88 $ 47.00 $ 35.38 $ 33.31

$ 38.00 $ 29.25 $ 25.44 $ 25.44

1 In 2001, financial results were restated to conform to the requirements of Emerging Issues
Task  Force  Issue  No.  00-10  “Accounting  for  Shipping  and  Handling  Fees  and  Costs.”
Shipping  and  handling  costs  of  $207  in  2001  and  $199  in  2000  were  reclassified  from
Net sales to Cost of products sold.

~ 5 2 ~

Report of Management

Report of Independent
Accountants

The accompanying financial statements have been prepared by
the management of the company in conformity with generally
accepted accounting principles to reflect the financial position of
the  company  and  its  operating  results.  Financial  information
appearing throughout this Annual Report is consistent with that in
the financial statements. Management is responsible for the infor-
mation and representations in such financial statements, including
the estimates and judgments required for their preparation.

In  order  to  meet  its  responsibility,  management  maintains  a
system of internal controls designed to assure that assets are
safeguarded and that financial records properly reflect all transac-
tions. The company also maintains a worldwide auditing function
to periodically evaluate the adequacy and effectiveness of such
internal controls, as well as the company’s administrative proce-
dures  and  reporting  practices.  The  company  believes  that  its
long-standing emphasis on the highest standards of conduct and
business ethics, set forth in extensive written policy statements,
serves to reinforce its system of internal accounting controls.

The  report  of  PricewaterhouseCoopers  LLP,  the  company’s
independent  accountants,  covering  their  audit  of  the  financial
statements, is included in this Annual Report. Their independent
audit of the company’s financial statements includes a review of
the  system  of  internal  accounting  controls  to  the  extent  they
consider necessary to evaluate the system as required by gener-
ally accepted auditing standards.

The  company’s  internal  auditors  report  directly  to  the  Audit
Committee of the Board of Directors, which is composed entirely
of Directors who are not officers or employees of the company.
The Audit Committee meets periodically with the internal auditors,
other management personnel, and the independent accountants.
The independent accountants and the internal auditors have had,
and continue to have, direct access to the Audit Committee with-
out the presence of other management personnel, and have been
directed to discuss the results of their audit work and any matters
they believe should be brought to the Committee’s attention.

Douglas R. Conant
President and Chief Executive Officer

Robert A. Schiffner
Senior Vice President and Chief Financial Officer

Gerald S. Lord
Vice President — Controller

September 6, 2001

TO THE SHAREOWNERS AND DIRECTORS

OF CAMPBELL SOUP COMPANY

In our opinion, the accompanying consolidated balance sheets and
the related consolidated statements of earnings, shareowners’
equity and cash flows present fairly, in all material respects, the
financial position of Campbell Soup Company and its subsidiaries
at July 29, 2001 and July 30, 2000, and the results of their opera-
tions and their cash flows for each of the three years in the period
ended  July  29,  2001,  in  conformity  with  accounting  principles
generally accepted in the United States of America. These financial
statements are the responsibility of the company’s management;
our responsibility is to express an opinion on these financial state-
ments based on our audits. We conducted our audits of these
statements  in  accordance  with  auditing  standards  generally
accepted in the United States of America, which require that we
plan and perform the audit to obtain reasonable assurance about
whether the financial statements are free of material misstatement.
An audit includes examining, on a test basis, evidence supporting
the  amounts  and  disclosures  in  the  financial  statements,
assessing the accounting principles used and significant estimates
made  by  management,  and  evaluating  the  overall  financial
statement  presentation.  We  believe  that  our  audits  provide  a
reasonable basis for our opinion.

Philadelphia, Pennsylvania
September 6, 2001

~ 5 3 ~

Five-Year Review — Consolidated
(millions, except per share amounts)

Fiscal Year

2001)1

2000

1999)2

1998)3

1997)4

SUMMARY OF OPERATIONS
Net sales 
Earnings before interest and taxes 
Earnings before taxes 
Earnings from continuing operations 
Earnings (loss) from discontinued operations 
Net earnings 
Cash margin5

FINANCIAL POSITION
Net assets of discontinued operations
Plant assets – net
Total assets
Total debt
Shareowners’ equity

PER SHARE DATA
Earnings from continuing operations – basic
Earnings from continuing operations –

assuming dilution

Net earnings– basic
Net earnings– assuming dilution
Dividends declared

OTHER STATISTICS
Capital expenditures
Number of shareowners (in thousands)
Weighted average shares outstanding
Weighted average shares outstanding –

assuming dilution

$ 6,664
1,194
987
649
—
649
22.0%

$ — 
1,637
5,927
4,049
(247)

$ 6,466
1,265
1,077
714 
—
714 
23.5%

$ — 
1,644
5,196
3,091
137 

$ 6,626
1,270
1,097
724 
—
724
23.0%

$ — 
1,726
5,522
3,317
235 

$ 6,944
1,248
1,073
689 
(18)
660 
21.8%

$ — 
1,723
5,633
2,570
874 

$ 6,878
1,149
991 
634
79
713
20.9%

$ 632
2,044
6,196
2,657
1,420

$ 1.57 

$ 1.68 

$ 1.64 

$ 1.52 

$ 1.34

1.55 
1.57 
1.55 
0.90 

1.65 
1.68 
1.65 
0.90 

1.63 
1.64 
1.63 
0.885 

1.50 
1.46 
1.44 
0.823 

1.33
1.51
1.49
0.75

$ 200 
48 
414 

$ 200 
51 
425 

$ 297 
51 
441 

$ 256 
51 
454 

$ 252
49
472

418 

432 

445 

460 

478

1 2001 results include pre-tax costs of $15 ($11 after tax or $.03 per share basic and assuming dilution) related to an Australian manufacturing reconfiguration.

Of this amount, pre-tax costs of approximately $5 were recorded in Cost of products sold.

2 1999 earnings from continuing operations include a net pre-tax restructuring charge of $36; $27 after tax or $.06 per share (basic and assuming dilution).

Earnings from continuing operations also include the effect of certain non-recurring costs of $22; $15 after tax or $.03 per share (basic and assuming dilution).

3 1998 earnings from continuing operations include a pre-tax restructuring charge of $262; $193 after tax or $.42 per share (basic and assuming dilution).

Earnings from continuing operations also include a gain on divestiture of $14; $9 after tax or $.02 per share (basic and assuming dilution). Net earnings include
the cumulative effect of a change in accounting for business process reengineering costs of $11 or $.02 per share (basic and assuming dilution).

4 1997 earnings from continuing operations include a pre-tax restructuring charge of $204; $152 after tax or $.31 per share (basic and assuming dilution).

5 Cash margin equals earnings before interest and taxes plus depreciation, amortization and minority interest expense divided by net sales.

In 2001, financial results were restated to conform to the requirements of a new accounting pronouncement. Shipping and handling costs have been
reclassified from Net sales to Cost of products sold for all periods presented. 

The company spun off its Specialty Foods segment in 1998 and accounted for it as a discontinued operation. All information has been reclassified accordingly.

~ 5 4 ~

Every legend, after all, must be renewed.
At Campbell, that renewal has begun.

Today, our mission is to do much more
with the exceptional assets we have –
to leverage our brands and the talent of
our people to win in the marketplace
and win in the workplace, all across our
company, wherever we do business. 

We have crafted a plan that builds on
our 2001 performance and sets the
stage for long-term growth and
profitability. By executing this plan,
we will transform our company into
the powerhouse it can, and ought, to be.
This report explains what we have
accomplished to date –and where we
are going from here.

Board of
Directors

Officers
(as of October 2001)

Shareowner Information

DOUGLAS R. CONANT
President and 
Chief Executive Officer

ANDREW K. HUGHSON
Senior Vice President and 
President — North American Soup

M. CARL JOHNSON, III
Senior Vice President —
Corporate Strategy

ELLEN ORAN KADEN
Senior Vice President —
Law and Government Affairs

LARRY S. MCWILLIAMS
Senior Vice President —
Sales and Chief Customer Officer

D. ERIC POGUE
Senior Vice President —
Human Resources

ROBERT A. SCHIFFNER
Senior Vice President and 
Chief Financial Officer

DOREEN A. WRIGHT
Senior Vice President and 
Chief Information Officer

DAVID L. ALBRIGHT
Vice President and 
President — Pepperidge Farm

JERRY S. BUCKLEY
Vice President — Public Affairs

ANTHONY P. DISILVESTRO
Vice President — Strategic Planning
and Corporate Development

JOHN J. FUREY
Corporate Secretary

JAMES A. GOLDMAN
Vice President and 
President — North American
Beverages and Sauces

RICHARD J. LANDERS
Vice President — Taxes

PIERRE LAUBIES
Vice President and 
President — Campbell Europe

GERALD S. LORD
Vice President — Controller

R. DAVID C. MACNAIR
Vice President — Global Research
and Development

PATRICK O’MALLEY
Vice President —
Global Supply Chain

WILLIAM J. O’SHEA
Vice President —Treasurer

GEORGE M. SHERMAN
Chairman of Campbell Soup
Company (1, 2, 3, 4)

DOUGLAS R. CONANT
President and 
Chief Executive Officer of 
Campbell Soup Company (3, 4)

ALVA A. APP
Retired Senior Scientific Advisor to
the United Nations Development
Programme (3, 4, 5)

EDMUND M. CARPENTER
President and Chief Executive
Officer of Barnes Group Inc. (2, 4)

BENNETT DORRANCE
Private Investor and 
Chairman and Managing Director of
DMB Associates (3, 4, 5)

THOMAS W. FIELD, JR.
Management Consultant, 
Field & Associates (1, 3, 5)

KENT B. FOSTER
Chairman and Chief Executive
Officer of Ingram Micro, Inc. (1, 5)

HARVEY GOLUB
Retired Chairman and 
Chief Executive Officer of
American Express Company (2, 4)

DAVID K.P. LI
Chairman and Chief Executive of
The Bank of East Asia, Limited (4)

PHILIP E. LIPPINCOTT
Former Chairman of 
Campbell Soup Company (2, 3)

MARY ALICE D. MALONE
Private Investor and President of
Iron Spring Farm, Inc. (2, 4)

CHARLES H. MOTT
President and 
Chief Executive Officer of 
John W. Bristol & Co., Inc. (4, 5)

CHARLES R. PERRIN
Retired Chairman and 
Chief Executive Officer of 
Avon Products, Inc. (1, 2)

DONALD M. STEWART
President and 
Chief Executive Officer of the
Chicago Community Trust (2, 5)

GEORGE STRAWBRIDGE, JR.
Private Investor (1, 3, 5)

CHARLOTTE C. WEBER
Private Investor and President and
Chief Executive Officer of 
Live Oak Properties (2, 5)

Committees
1 Audit
2 Compensation and Organization
3 Executive
4 Finance & Corporate Development
5 Governance

WORLD HEADQUARTERS
Campbell Soup Company
Campbell Place
Camden, NJ 08103
(856) 342-4800
(856) 342-3878 (Fax)

STOCK EXCHANGE LISTINGS
New York, Philadelphia,
London, Swiss
Ticker Symbol: CPB
Newspaper Listing: CamSp

TRANSFER AGENT AND
REGISTRAR
EquiServe First Chicago 
Trust Division
P.O. Box 2500
Jersey City, NJ 07303-2500
(201) 324-0498

INDEPENDENT ACCOUNTANTS
PricewaterhouseCoopers LLP
Two Commerce Square, Suite 1700
2001 Market Street
Philadelphia, PA 19103-7042

DIVIDENDS
Campbell has paid dividends since
the company became public in
1954. Dividends are normally paid
quarterly, at the end of January,
April, July and October.

A dividend reinvestment plan is
available to shareowners. 
For information about dividends or
the dividend reinvestment plan, 
write or call: 
Dividend Reinvestment Plan Agent
Campbell Soup Company 
P.O. Box 2598 
Jersey City, NJ 07303-2598 or
EquiServe First Chicago 
Trust Company of New York, 
(201) 324-0498 or 1-800-446-2617.

ANNUAL MEETING
The Annual Meeting of
Shareowners will be held on
November 16, 2001 at 11:00 a.m.,
Eastern Standard Time, at the
Quality Inn, 3608 Kahn Drive,
Lumberton, NC 28358.

PUBLICATIONS
For copies of the Annual Report or
the SEC Form 10-K (filed annually in
October) or other financial informa-
tion, write Investor Relations at the
World Headquarters address, or call
1-888-SIP-SOUP (1-888-747-7687)
or visit our worldwide website at
www.campbellsoup.com.

For copies of Campbell Soup
Company’s Equal Opportunity
Report or the Annual Report of the
Campbell Soup Foundation, write
to Public Affairs at the World
Headquarters address.

INFORMATION SOURCES
Inquiries regarding our products
may be addressed to Campbell’s
Consumer Response and
Information Center at the World
Headquarters address, or call
1-800-257-8443.

Media and public relations
inquiries should be directed to
Elizabeth Bingham Douglass ,
Director— Corporate and Brand
Communications, at the World
Headquarters address, or call
(856) 342-3813.

Investors and financial analysts
may contact Leonard F. Griehs,
Vice President — Investor Relations,
at the World Headquarters address,
or call (856) 342-6428.

Communications concerning share
transfer, lost certificates, dividends
and change of address should be
directed to EquiServe First Chicago
Trust Division, 1-800-446-2617.

SHAREOWNER INFORMATION
SERVICE
For the latest quarterly business
results, or other information
requests such as dividend dates,
shareowner programs or product
news, call 1-888-SIP-SOUP 
(1-888-747-7687). Shareowner
information is also available on the
worldwide web at: 
www.campbellsoup.com.

CAMPBELL BRANDS
Product trademarks of Campbell
Soup Company and/or its sub-
sidiaries appearing in the narrative
text of this report are italicized.

THANKS TO ALL THE
EMPLOYEES PICTURED IN
THIS ANNUAL REPORT:
Oliver Armstrong
Brenda Brown
George Glasbrenner
Francese Johnson
Don Keir
Patricia Lattimore
Stuart Lowthian
Richard Sarmiento
Andrea Waters
Leonard White

The cover image, Campbell Soup I
(Chicken Noodle), 1968, is courtesy
of The Andy Warhol Foundation for
the Visual Arts, Inc. 
© 2001 The Andy Warhol
Foundation for the Visual Arts, Inc.

The owner of the copyright for
Asterix is Les Editions Albert René/
Goscinny-Uderzo. 
© 2001 Les Editions Albert René/
Goscinny-Uderzo.

Every legend must be renewed.

It’s not enough to be a legend.

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CAMPBELL PLACE, CAMDEN, NJ 08103-1799  WWW.CAMPBELLSOUP.COM

2001 ANNUAL REPORT