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Campbell Soup Company

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FY2009 Annual Report · Campbell Soup Company
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Defining Success

Creating shareowner value by  
winning in the workplace, the marketplace  
and the community.

campbell soup company

2009 Annual Report

F I N A N C I A L   H I G H L I G H T S

(millions of dollars, except per share amounts) 

Results of Operations
Net sales 
Gross profit 
  Percent of sales 
Earnings before interest and taxes 
Earnings from continuing operations 
  Per share — diluted 
Earnings from discontinued operations 
  Per share — diluted 
Net earnings 
  Per share — diluted 
Other Information
Net cash provided by operating activities 
Capital expenditures 
Dividends per share 

2009 
52 Weeks 

2008 
53 Weeks

$  7,586 
$  3,028 
 39.9% 
$  1,185 
732 
$ 
$  2.04 
4 
$ 
.01 
$ 
736 
$ 
$  2.06 

$  1,166 
345 
$ 
$  1.00 

$  7,998
$  3,171
  39.6%
$  1,098
671
$ 
$  1.76
$ 
494
$  1.30
$  1,165
$  3.06

$ 
$ 
$ 

766
298
.88

The  2009  Earnings  from  continuing  operations  were  impacted  by  the  following:  a  $47  ($.13  per  share)  impairment  charge 
related to  certain  European trademarks and $15 ($.04 per share)  of restructuring related costs associated with initiatives to 
improve operational efficiency and long-term profitability. The 2009 results of discontinued operations represented a $4 ($.01 
per share) tax benefit related to the sale of the Godiva Chocolatier business.

The 2008 Earnings from continuing operations were impacted by the following: a $107 ($.28 per share) restructuring charge and 
related costs associated with initiatives to improve operational efficiency and long-term profitability and a $13 ($.03 per share) 
benefit from the favorable resolution of a tax contingency. The 2008 results of discontinued operations included a $462 ($1.21 
per share) gain from the sale of the Godiva Chocolatier business.

See page 7 for a reconciliation of the impact of these items on reported results.

Our 7 Core Strategies

1  Expand our icon brands within simple 

meals, baked snacks and healthy 
beverages.

2  Drive higher levels of consumer 

satisfaction by offering superior value 
and focusing on wellness, quality and 
convenience.

3  Make our products more broadly 

available in existing and new markets.

outside partnerships and acquisitions.

4  Strengthen our business through 
5 

Increase margins by improving 
price realization and company-wide 
productivity.

6 

Improve overall organizational 
excellence, diversity, engagement 
and innovation.

7  Advance a powerful commitment  

to sustainability and corporate social 
responsibility.

 
Fellow Shareowners, 
I am pleased to report that in a year of many economic challenges, we delivered 
solid business performance in fiscal 2009. We generated net sales of  $7.586 billion 
for the year. Organic sales rose by 3 percent1, reflecting strong performance by 
our flagship U.S. soup business, as well as growth in our U.S. sauce business and 
our baking and snacking businesses. Supported by our pricing strategy and cost-
reduction efforts, we grew our gross margin percentage. Our adjusted net earnings 
per share rose to $2.22, an increase of 6 percent1.

Our adjusted net earnings per share were consistent with our long-term goal of adjusted net earnings per  
share growth of 5 to 7 percent. In fact, our net earnings per share growth on an adjusted basis has met or 
exceeded our targeted growth in each of the last seven years.

We overcame a number of headwinds to deliver these results, including adverse pressure from currency and  
a global recession. Consumers across the world responded to the recession with heightened price sensitivity, 
which allowed us to emphasize the inherent value of many of our products. Overall, our team responded with 
agility and skill to ensure we met consumers’ and customers’ needs and delivered our profit targets. For these 
reasons and more, I’m very proud of our management team and all of our employees. 

Importantly, we achieved our financial goals while continuing to invest in innovation, infrastructure and our 
geographic footprint to accelerate our long-term growth. For example, we continued to make progress on 
sodium reduction, which increases the appeal of our soups as nourishing, simple meals. Nearly all of our North 
American operations successfully completed the transition to SAP, a more effective and efficient enterprise-
resource planning system, which we plan to roll out to Australia and New Zealand during fiscal 2010. In our 
emerging markets business, we continued to advance our entries into Russia and China. In Russia, we greatly 
enhanced our distribution capabilities through an agreement with Coca-Cola Hellenic Bottling Company S.A., 
the distributor for Coca-Cola products in Russia. In China, we expanded into Shanghai, backed by continued 
investment in market research to ensure the strength of our consumer proposition. In addition, we expanded  
our Pepperidge Farm bakery capabilities by acquiring Ecce Panis, Inc., which gives us entry into the rapidly 
growing artisan breads segment.

All of this work is consistent with our seven core strategies. Regardless of external pressures, we are determined 
to achieve our annual financial goals while laying the groundwork for even better performance. 

1  These amounts were adjusted for certain items not considered to be part of the ongoing business.  

For a reconciliation of non-GAAP measures, see page 7. 

2   Campbell Soup Company

Following Our Success Model
Nine years ago, we launched a journey to 
transform our company. Our mission is straight-
forward: “Together we will build the world’s  
most extraordinary food company by nourishing 
people’s lives everywhere, every day.” To guide  
our efforts, we created the Campbell success 
model, which now includes four goals:

Winning in the Workplace  Placing the right 
people into the right positions, and creating 
a high-performance culture with world-class 
engagement levels. We recognize that this is 
a critical first step and the best foundation 
for competing more effectively in a global 
marketplace.

Winning in the Marketplace  Delivering above-
average total shareowner returns by meeting the 
needs of our consumers and customers better, 
faster, more completely and more uniquely than 
anyone else.

Winning in the Community  Building on 
Campbell’s long tradition of responsible corporate 
citizenship, particularly in the areas of community 
service and environmental sustainability.

Winning with Integrity  Fully complying with the law and holding ourselves to the highest standards of  
honesty and fairness in all of our actions.

Pursuing our success model has helped us elevate our performance. We are confident that by continuing  
to pursue our success model, we can accelerate our performance and become extraordinary.

Winning in the Workplace
We have measured our success in the workplace since 2001 through an annual survey of employee engagement, 
conducted by the Gallup Organization. 

Last year, for the first time we achieved a world-class employee engagement ratio, which Gallup defines as  
a ratio of 12 engaged employees to every one actively disengaged employee. In this year’s survey, I am pleased 
to report that we nearly doubled our engagement to 23:1. Our engagement grand mean — the average of all 
responses to all 12 survey questions — places us in the 82nd percentile among the companies in Gallup’s global 
database. Now 70 percent of our work groups have achieved top-quartile engagement scores. Among our top 
350 executives, the engagement ratio is at an all-time high of 77:1. This means for every 77 executives who are 
engaged in our efforts to build our business, only one executive is actively disengaged. As perspective, in 2001 
the engagement ratio for these executives was 1:1, among the lowest Gallup had ever seen in a Fortune 500 
company. Clearly we’ve come a long way. 

Campbell Soup Company   3

WI N N I N G I N T He   WO Rk pL A Ce

Over the past five years 
Campbell has continued 
to increase employee 
engagement to world-class 
levels as measured by our 
Gallup survey results. 

79%

76%

82%

71%

62%

23:1

12:1

9:1

6:1

4:1

  * Measures how Campbell’s overall Grand Mean score  

compares relative to Gallup’s overall database of respondents

 ** Ratio of engaged employees divided by those 

actively disengaged

05

06

07

08

09

05

06

07

08

09

Engagement  
Percentile*

Engagement  
Ratios**

During fiscal 2009, we continued our efforts to foster a workplace environment in which people are valued, 
opinions count and leaders inspire trust. Our focus areas included diversity and inclusion, flexible work schedules 
and enhanced workplace safety. We also broke ground on our new employee services building at our World 
Headquarters in Camden, N.J. Our employees’ response to our workplace efforts has been inspiring, and we  
will continue working on this goal in fiscal 2010.

Winning in the Marketplace
We want to win in the marketplace by winning in all three of our core categories: simple meals, anchored in 
soup; baked snacks, anchored in biscuits and bakery; and healthy beverages, anchored in vegetable-based 
beverages. Our U.S. soup business this year was strong across the board with sales growing by 5 percent.  
It was our best year for soup in more than nine years. We continued our efforts in sodium reduction throughout 
the category, and we now offer nearly 90 soups at healthy sodium levels, enhancing our ability to meet rising 
consumer demand for healthy, affordable simple meals. Condensed soup had a particularly strong year, with 
significant sales growth in cooking varieties as well as growth in eating varieties. We also had impressive 
performance from ready-to-serve soup and broth, including the successful launches of Campbell’s Select  
Harvest soup, Campbell’s V8 soups and Swanson stock.

Moving beyond soup, our sauce business (including Prego pasta sauces and Pace Mexican sauces) responded 
well to consumers’ search for good value and simple home meal solutions. Our Pepperidge Farm business 
achieved its fifth straight year of solid performance on the top and bottom lines, and our Asia Pacific region 
reported significant growth from Arnott’s cookies and crackers and Campbell’s soups and stocks.

In the difficult economy we faced in fiscal 2009, not all parts of our portfolio responded equally well. For  
example, consumers’ heightened price sensitivity impacted demand for several of our premium products, 
including microwavable soups, V8 vegetable juice, certain Pepperidge Farm bakery products and our foodservice 
business. In response, we redirected resources, adjusted our pricing strategy or adapted marketing. 

Due to our agility and adaptability within our portfolio of businesses, we not only grew the overall business in this 
challenging year, but we also increased the relevance of the consumer value proposition across our brands.

4   Campbell Soup Company

WI N N I N G I N T He   MA Rk eTpL A Ce

During the past  
five years, Campbell 
has delivered 
cumulative total 
shareowner returns 
above the peer 
group average.

Five-Year Cumulative
Total Shareowner Returns
(Point-to-Point)*

Campbell’s

37.3%

18.2%

peer Group Average
(S&P Packaged Foods Index)

-3.0%
FY09

FY08

FY07

FY06

FY05

Rolling Three-Year  
Total Shareowner Returns

2.7%

7.7%

6.1%

16.2%

18.3%

7.7%

8.7%

13.8%

10.5%

*  Dates from 7/30/04 to 7/31/09. Cumulative Returns of Campbell versus the S&P Packaged Foods Index

We plan to build on our marketplace success in fiscal 2010. Innovations planned for the coming year include:
•  The restaging of Campbell’s Chunky soups, solving male consumers’ need for more nutritious ways to satisfy 

their appetites.

•  A lower-sodium Campbell’s Condensed Tomato soup, with the same great taste as always.
•  The introduction of Campbell’s Condensed Light soups, a great value alternative for weight-conscious consumers.
•  The launch of five new flavors of Campbell’s Select Harvest soups, inspired by healthy Mediterranean cooking. 

Also, now 12 Campbell’s Select Harvest soups are 100 percent natural.

•  The restaging of Campbell’s Healthy Request line, bringing lower sodium levels to Campbell’s Chunky,  

Select Harvest and Condensed soups.

•  The redesign of the Campbell’s Kitchen website with many simple meal suggestions under $10.
•  The introduction of Pepperidge Farm Goldfish Garden Cheddar crackers helping moms add vegetables  

to their kids’ favorite snacks.

•  The introduction in Belgium of Campbell’s Soup’ Maison, a high-quality, home-made style, shelf-stable soup.
•  A new distribution agreement in Russia, which will allow us to significantly expand the access to our  

products in this key emerging market.

As I have noted in prior letters, in 2005 we set a goal to deliver our industry’s best total shareowner returns  
over the following decade. We expect to achieve this goal by successfully balancing short-term earnings  
with the need to make long-term investments. As we near the halfway mark, I am pleased to report that our  
five-year cumulative total shareowner return, including stock price appreciation and dividends, was twice that  
of the S&P Packaged Foods Index, at 37.3 percent versus 18.2 percent, even though our return for the rolling 
three-year period ending in fiscal 2009 fell modestly below the peer index. 

Winning in the Community
Our corporate social responsibility (CSR) program supports the third goal within our success model, winning  
in the community. Our CSR efforts are focused on four areas:
•  Our relationships with our customers and consumers;
•  Environmental sustainability;
•  The Campbell workplace; and
•  Community service.

Campbell Soup Company   5

Leading with
Innovation

We continue to deliver 
breakthrough innovation 
around the world based on 
consumer insights. Our goal 
is to provide products that 
delight consumers and offer 
competitive advantage in  
the marketplace. 

We firmly believe that as we build a better company we can build 
a better world. Last year, the Boston College Center for Corporate 
Citizenship and the Reputation Institute recognized our efforts by 
ranking us number 2 in their survey of CSR reputations.

During fiscal 2009, in addition to making progress with our 
employees and consumers, we recruited a Vice President of 
Corporate Social Responsibility to help drive our efforts in the 
community. We introduced Nourishing Our Neighbors, an  
enhanced community service program that brings together all of 
Campbell’s community activities, including the Campbell Soup 
Foundation and others, under one umbrella. We announced a 
five-year, $10 million charitable commitment to our hometown of 
Camden, N.J., and we laid the groundwork for our fiscal 2010 relaunch 
of Labels for Education, which focuses this school-support program 
specifically on art, academics and athletics. In sustainability, we 
continued to advance our packaging innovations and eco-efficiency 
projects at our manufacturing plants and in our logistics operations.

We plan to publish our next CSR report later this fiscal year. We are 
setting destination goals in our four focus areas to provide a clear 
sense of our CSR business priorities for employees, customers and 
consumers. For more details on our CSR program, please visit us 
online at www.campbellsoupcompany.com/csr.

W I N N I N G   I N   
T He   CO M MuN I Ty

Last year, Campbell was ranked  
as one of the American companies  
the U.S. public sees as most socially 
responsible according to the 
Corporate Social Responsibility  
Index from the Boston College Center 
for Corporate Citizenship and the 
Reputation Institute. These measures 
include citizenship, governance and 
workplace parameters.

  1.  Google 
  2.  Campbell Soup Co. 
  3.  Johnson & Johnson 
  4.  Walt Disney 
  5.  Kraft Foods Inc. 
  6.  General Mills 
  7.  Levi Strauss & Co. 
  8.  UPS 
  9.  Berkshire Hathaway 
10.  Microsoft 

Social
Responsibility
Index

80.84
79.55
79.46
79.11
76.89
75.96
75.38
75.15
74.99
74.83

Winning with Integrity
We believe that conducting business in compliance with the law and the highest standards of business ethics 
is essential to our success in achieving our goal of becoming the world’s most extraordinary food company. 
We operate under a compliance and ethics program called Winning With Integrity. At Campbell, the bedrock 
principle of winning with integrity drives all that we do and illuminates all that we aspire to achieve. We believe  
it is critical to optimizing shareowner value.

6   Campbell Soup Company

Looking Ahead
In September, we provided earnings guidance for fiscal 2010 consistent with our long-term financial targets, 
including adjusted net earnings per share growth of 5 to 7 percent. We enter fiscal 2010 with confidence and with 
a high energy level throughout the company. We have built an extraordinary culture here and made long-term 
investments that we believe together will propel Campbell to extraordinary performance in the years ahead.

I would like to thank our employees, customers, consumers and you, our fellow shareowners, for joining us 
on this journey during fiscal 2009. We appreciate your support as we pursue our success model, inspired by 
our mission of together building the world’s most extraordinary food company by nourishing people’s lives 
everywhere, every day. 

Sincerely,

Douglas R. Conant 
President and CEO

Chairman’s Message
This is my first report as Chairman of Campbell Soup Company after six years as 
a director. I am proud to be associated with this great company and its wonderful 
brands, and to lead a Board that has long been recognized for its commitment to 
excellence in corporate governance. Earlier this year, the Board reviewed a sound and 
insightful strategic plan to build the company’s core businesses, maintain our growth in 
emerging markets, and accelerate growth through thoughtful external development.

Two outstanding new directors were recently elected to the Board. William Perez joined us in June, succeeding 
Kent Foster. Bill has had a distinguished career in the consumer packaged goods industry. After 34 years with 
S.C. Johnson & Son, Inc., including eight years as CEO, he also served as CEO of Wm. Wrigley Jr. Co. Nick 
Shreiber, who succeeded Phil Lippincott in July, brings to us the perspective of over 30 years of global executive 
experience, most recently as CEO of Tetra Pak Group, a leader in packaging and equipment for food products.

After 22 years of service, George Strawbridge will retire from the Board in November. We have benefited from 
his viewpoint as a long-term shareowner. The nominee to succeed him is Lawrence Karlson, whose wide-ranging 
business background will enrich our discussions. David Patterson will also retire as a director in November, after 
seven years in which his experience as an investment manager contributed important perspective to our work. 
Archbold van Beuren has been nominated to succeed David. Archie’s extensive background with the company 
and in the food industry will make him a valuable addition to the Board.

On behalf of all directors, I wish to thank my predecessor, Harvey Golub, for his extraordinary leadership  
as our Chairman during the past five years.

paul R. Charron 
Chairman of the Board

For more details, please visit our annual review online  
at www.campbellsoupcompany.com.

Campbell Soup Company   7

R e C O N C I L I AT I O N   O F   G A A p   A N D   

NO N- G A Ap  FI N A N C I A L  M eA SuReS

The  following  information  is  provided  to  reconcile  certain 
non-GAAP  financial  measures  disclosed  in  the  Letter  to 
Shareowners  to  reported  sales  and  earnings  results.  The 
company  believes  that  organic  sales,  which  exclude  the 
impact  of  currency,  divestitures/acquisitions,  and  one  less 
week, are a better indicator of the company’s ongoing busi-
ness performance. The company also believes that financial 
information excluding certain transactions not considered to 

be part of the ongoing business improves the comparability 
of year-to-year earnings results. Consequently, the company 
believes that investors may be able to better understand its 
earnings results if these transactions are excluded from the 
results. These non-GAAP financial measures are measures of 
performance not defined by accounting principles generally 
accepted in the United States and should be considered in 
addition to, not in lieu of, GAAP reported measures.

(dollars in millions) 

Net Sales 

Volume and Mix 
Price and Sales Allowances 
Increased Promotional Spending 

Organic Growth 

Currency 
Divestitures/Acquisitions  
Impact of one less week 

Total 

2009 

$ 7,586 

2008 

% Change

$  7,998 

(5%)

(2%)
7% 
(2%)

3%

(4%)
(2%)
(2%)

(5%)

(dollars in millions, except per share amounts) 

Net earnings, as reported 

Continuing Operations 
Earnings from continuing  
operations, as reported 

2009 

earnings 
Impact 

Diluted 
epS  
Impact 

2008 

Earnings % Change 

EPS % Change

Earnings 
Impact 

Diluted  
EPS 
Impact 

2009/2008 

2009/2008

$  736 

$ 2.06 

$ 1,165 

$  3.06 

$  732 

$ 2.04 

$  671 

$  1.76 

Restructuring charges and related costs1 
Benefit from resolution of state tax contingency2 
Impairment charge on intangible assets3 

15 
  — 
47 

  0.04 
  — 
  0.13 

107 
(13) 
— 

  0.28 
  (0.03) 
  — 

Adjusted Earnings from continuing operations 

$  794 

$ 2.22 

$  765 

$  2.01 

4% 

10%

Discontinued Operations 
Earnings from discontinued  
operations, as reported 

$ 

4 

$  0.01 

$  494 

  1.30 

Gain on sale of Godiva Chocolatier 4 
Tax benefit from the sale of Godiva Chocolatier 5 

  — 
(4) 

  — 
  (0.01) 

(462) 
— 

  (1.21) 
  — 

Adjusted Earnings from discontinued operations 

$  — 

$  — 

$ 

32 

$  0.08 

Adjusted Net earnings 

$  794 

$  2.22 

$  797 

$  2.09 

0% 

6%

1  In 2008, the company recorded a $107 after-tax restructuring charge and related costs associated with initiatives to improve operational efficiency and  

long-term profitability, including selling certain salty snack food brands and assets in Australia, closing certain production facilities in Australia and Canada,  
and streamlining the company’s management structure. In 2009, the company recorded $15 of after-tax restructuring related costs associated with the initiatives.

2  In 2008, the company recorded a non-cash tax benefit of $13 from the favorable resolution of a state tax contingency in the United States. 

3  In 2009, the company recorded a $47 after-tax impairment charge related to certain European trademarks.

4  In 2008, the company completed the sale of the Godiva Chocolatier business. The after-tax gain recognized on the sale was $462.

5  In 2009, the company recorded a $4 tax benefit related to the sale of the Godiva Chocolatier business.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
8   Campbell Soup Company

B OA R D   O F   D I R eC T O R S
(As of September 2009)

O F F I CeR S
(As of September 2009)

paul R. Charron
Chairman of Campbell Soup Company,  
Retired Chairman and Chief Executive Officer  
of Liz Claiborne, Inc.

Douglas R. Conant
President and Chief Executive Officer  
of Campbell Soup Company 3

edmund M. Carpenter 
Retired President and Chief Executive Officer  
of Barnes Group, Inc.2, 3

Bennett Dorrance
Private Investor and Chairman and Managing Director  
of DMB Associates 2, 4

Harvey Golub
Former Chairman of Campbell Soup Company,  
Non-executive Chairman 
of American International Group, Inc. 
Retired Chairman and Chief Executive Officer  
of American Express Company 2, 3

Randall W. Larrimore
Retired President and Chief Executive Officer  
of United Stationers, Inc.1, 4

Mary Alice D. Malone
Private Investor and President of Iron Spring Farm, Inc.3, 4

Sara Mathew
President and Chief Operating Officer  
of The Dun & Bradstreet Corporation 1, 2

David C. patterson
Founder and Chairman,  
Brandywine Trust Company 3, 4

William D. perez
Retired President and Chief Executive Officer  
of Wm. Wrigley Jr. Company 1, 4

Charles R. perrin
Non-executive Chairman 
of Warnaco Group, Inc.1, 2

A. Barry Rand
Chief Executive Officer of AARP 2, 3

Nick Shreiber
Retired President and Chief Executive Officer  
of Tetra Pak Group 3, 4

George Strawbridge, Jr.
Private Investor and President  
of Augustin Stables, Inc.1, 3

Les C. Vinney
Senior Advisor and former President and  
Chief Executive Officer of STERIS Corporation 1, 4

Charlotte C. Weber
Private Investor and Chief Executive Officer  
of Live Oak Properties 2, 4 

Committees 
1 Audit   
2 Compensation & Organization   
3 Finance & Corporate Development   
4 Governance

Douglas R. Conant
President and Chief Executive Officer

Jerry S. Buckley
Senior Vice President –  
Public Affairs

Sean Connolly
Senior Vice President –  
President, Campbell USA

George Dowdie
Senior Vice President –  
Global Research & Development and Quality

M. Carl Johnson, III
Senior Vice President –  
Chief Strategy Officer

ellen Oran kaden
Senior Vice President –  
Law and Government Affairs

Larry S. McWilliams
Senior Vice President and President –  
Campbell International

Denise M. Morrison
Senior Vice President and President –  
North America Soup, Sauces and Beverages

B. Craig Owens
Senior Vice President –  
Chief Financial Officer and  
Chief Administrative Officer

Nancy A. Reardon
Senior Vice President and  
Chief Human Resources  
and Communications Officer

Joseph C. Spagnoletti
Senior Vice President and  
Chief Information Officer

Archbold D. van Beuren
Senior Vice President and  
Chief Customer Officer

David R. White
Senior Vice President – Global Supply Chain

patrick J. Callaghan
Vice President and President –  
Pepperidge Farm

Anthony p. DiSilvestro
Vice President – Controller

John J. Furey
Vice President and Corporate Secretary

Richard J. Landers
Vice President – Taxes

Ashok Madhavan
Vice President and Treasurer

William J. O’Shea
Vice President – Finance, North America  
Soup, Sauces and Beverages

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
Form 10-K

ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d)
OF THE SECURITIES EXCHANGE ACT OF 1934

For the Fiscal Year Ended
August 2, 2009

Commission File Number
1-3822

CAMPBELL SOUP COMPANY

New Jersey
State of Incorporation

21-0419870
I.R.S. Employer Identification No.

1 Campbell Place
Camden, New Jersey 08103-1799
Principal Executive Offices

Telephone Number: (856) 342-4800

Securities registered pursuant to Section 12(b) of the Act:

Title of Each Class

Name of Each Exchange on Which Registered

Capital Stock, par value $.0375

New York Stock Exchange

Securities registered pursuant to Section 12(g) of the Act: None

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities

Act. ¥ Yes

n No

Indicate by check mark if the registrant

is not required to file reports pursuant

to Section 13 or 15(d) of the

Act. n Yes

¥ No

Indicate by check mark whether the registrant:

(1) has filed all reports required to be filed by Section 13 or 15(d) of the
Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file
such reports), and (2) has been subject to such filing requirements for the past 90 days. ¥ Yes

n No

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate web site, if any, every
Interactive Date File required to be submitted and posted pursuant to Rule 405 of Regulation S-T during the preceding 12 months
(or for such shorter period that that the registrant was required to submit and post such files). n Yes

n No

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K is not contained herein, and
will not be contained, to the best of registrant’s knowledge, in definitive proxy or information statements incorporated by reference
in Part III of this Form 10-K or any amendment to this Form 10-K. n

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a
smaller reporting company. See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in
Rule 12b-2 of the Exchange Act.
Large accelerated filer ¥

Smaller reporting company n

Non-accelerated filer n

Accelerated filer n

(Do not check if a smaller reporting company)

Indicate by check mark whether the registrant

is a shell company (as defined in Rule 12b-2 of the Exchange

Act). n Yes

¥ No

As of January 30, 2009 (the last business day of the registrant’s most recently completed second fiscal quarter), the aggregate
market value of capital stock held by non-affiliates of the registrant was approximately $6,090,173,391. There were
345,308,945 shares of capital stock outstanding as of September 15, 2009.

Portions of the Registrant’s Proxy Statement for the Annual Meeting of Shareowners to be held on November 19, 2009, are

incorporated by reference into Part III.

Table of Contents

PART I

Business . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 1.
Item 1A. Risk Factors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 1B. Unresolved Staff Comments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Properties . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 2.
Legal Proceedings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 3.
Submission of Matters to a Vote of Security Holders. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 4.
Executive Officers of the Company . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item X.

PART II

Item 5. Market for Registrant’s Capital Stock, Related Shareowner Matters and Issuer Purchases of
Equity Securities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 6.
Selected Financial Data . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 7. Management’s Discussion and Analysis of Results of Operations and Financial Condition . .
Item 7A. Quantitative and Qualitative Disclosures about Market Risk . . . . . . . . . . . . . . . . . . . . . . . .
Financial Statements and Supplementary Data . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 8.
Changes in and Disagreements with Accountants on Accounting and Financial Disclosure . .
Item 9.
Item 9A. Controls and Procedures. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 9B. Other Information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

PART III

Item 10. Directors, Executive Officers and Corporate Governance . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 11. Executive Compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Security Ownership of Certain Beneficial Owners and Management and Related
Item 12.
Shareowner Matters . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 13. Certain Relationships and Related Transactions, and Director Independence . . . . . . . . . . . . .
Principal Accounting Fees and Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 14.

Item 15. Exhibits and Financial Statement Schedules . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Signatures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

PART IV

Page

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79
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80
80
80

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83

Item 1. Business

The Company

PART I

Campbell Soup Company (“Campbell” or the “company”), together with its consolidated subsidiaries, is a
global manufacturer and marketer of high-quality, branded convenience food products. Campbell was incorporated
as a business corporation under the laws of New Jersey on November 23, 1922; however, through predecessor
organizations, it traces its heritage in the food business back to 1869. The company’s principal executive offices are
in Camden, New Jersey 08103-1799.

In fiscal 2009, the company continued its focus on delivering superior long-term total shareowner returns by

executing against the following seven key strategies:

(cid:129) Expanding the company’s icon brands within simple meals, baked snacks and healthy beverages;

(cid:129) Driving higher levels of consumer satisfaction by offering superior value and focusing on wellness, quality

and convenience;

(cid:129) Making the company’s products more broadly available in existing and new markets;

(cid:129) Strengthening the company’s business through outside partnerships and acquisitions;

(cid:129) Increasing margins by improving price realization and company-wide productivity;

(cid:129) Improving overall organizational excellence, diversity, engagement and innovation; and

(cid:129) Advancing a powerful commitment to sustainability and corporate social responsibility.

For additional information relating to the company’s seven key strategies, see “Management’s Discussion and

Analysis of Results of Operations and Financial Condition.”

The company’s operations are organized and reported in the following segments: U.S. Soup, Sauces and
Beverages; Baking and Snacking; International Soup, Sauces and Beverages; and North America Foodservice. The
segments are discussed in greater detail below.

U.S. Soup, Sauces and Beverages

The U.S. Soup, Sauces and Beverages segment includes the following retail businesses: Campbell’s condensed
and ready-to-serve soups; Swanson broth, stocks and canned poultry; Prego pasta sauce; Pace Mexican sauce;
Campbell’s canned pasta, gravies, and beans; V8 juice and juice drinks; Campbell’s tomato juice; and Wolfgang
Puck soups, stocks and broths.

Baking and Snacking

The Baking and Snacking segment includes the following businesses: Pepperidge Farm cookies, crackers,
bakery and frozen products in U.S. retail; Arnott’s biscuits in Australia and Asia Pacific; and Arnott’s salty snacks in
Australia. As previously discussed, in May 2008, the company completed the divestiture of certain salty snack food
brands and assets in Australia, which were historically included in this segment.

International Soup, Sauces and Beverages

The International Soup, Sauces and Beverages segment includes the soup, sauce and beverage businesses
outside of the United States, including Europe, Latin America, the Asia Pacific region, as well as the emerging
markets of Russia and China, and the retail business in Canada. The segment’s operations include Erasco and
Heisse Tasse soups in Germany, Liebig and Royco soups in France, Devos Lemmens mayonnaise and cold sauces
and Campbell’s and Royco soups in Belgium, and Bla˚ Band soups and sauces in Sweden. In Asia Pacific, operations
include Campbell’s soup and stock, Swanson broths, V8 beverages and Prego pasta sauce. In Canada, operations
include Habitant and Campbell’s soups, Prego pasta sauce, V8 beverages and certain Pepperidge Farm products.

The French sauce and mayonnaise business, which was marketed under the Lesieur brand and divested on
September 29, 2008, was historically included in this segment.

North America Foodservice

The North America Foodservice segment includes the company’s Away From Home operations, which
represent the distribution of products such as soup, specialty entrees, beverage products, other prepared foods and
Pepperidge Farm products through various food service channels in the United States and Canada.

Ingredients

The ingredients required for the manufacture of the company’s food products are purchased from various
suppliers. While all such ingredients are available from numerous independent suppliers, raw materials are subject
to fluctuations in price attributable to a number of factors, including changes in crop size, cattle cycles, product
scarcity, demand for raw materials and energy costs, government-sponsored agricultural programs, import and
export requirements and weather conditions during the growing and harvesting seasons. To help reduce some of this
price volatility, the company uses various commodity risk management tools for a number of its ingredients and
commodities, such as natural gas, heating oil, wheat, soybean oil, cocoa, aluminum and corn. Ingredient inventories
are at a peak during the late fall and decline during the winter and spring. Since many ingredients of suitable quality
are available in sufficient quantities only at certain seasons, the company makes commitments for the purchase of
such ingredients during their respective seasons. At this time, the company does not anticipate any material
restrictions on availability or shortages of ingredients that would have a significant impact on the company’s
businesses. For information on the impact of inflation on the company, see “Management’s Discussion and Analysis
of Results of Operations and Financial Condition.”

Customers

In most of the company’s markets, sales activities are conducted by the company’s own sales force and through
broker and distributor arrangements. In the United States, Canada and Latin America, the company’s products are
generally resold to consumers in retail food chains, mass discounters, mass merchandisers, club stores, convenience
stores, drug stores, dollar stores and other retail, commercial and non-commercial establishments. In Europe, the
company’s products are generally resold to consumers in retail food chains, mass discounters, mass merchandisers,
club stores, convenience stores and other retail, commercial and non-commercial establishments. In the Asia Pacific
region, the company’s products are generally resold to consumers through retail food chains, convenience stores and
other retail, commercial and non-commercial establishments. The company makes shipments promptly after
receipt and acceptance of orders.

The company’s largest customer, Wal-Mart Stores, Inc. and its affiliates, accounted for approximately 18% of
the company’s consolidated net sales during fiscal 2009 and 16% during fiscal 2008. All of the company’s segments
sold products to Wal-Mart Stores, Inc. or its affiliates. No other customer accounted for 10% or more of the
company’s consolidated net sales.

Trademarks And Technology

As of September 15, 2009, the company owned over 4,100 trademark registrations and applications in over 160
countries and believes that its trademarks are of material importance to its business. Although the laws vary by
jurisdiction, trademarks generally are valid as long as they are in use and/or their registrations are properly
maintained and have not been found to have become generic. Trademark registrations generally can be renewed
indefinitely as long as the trademarks are in use. The company believes that its principal brands, including
Campbell’s, Erasco, Liebig, Pepperidge Farm, V8, Pace, Prego, Swanson, and Arnott’s, are protected by trademark
law in the company’s relevant major markets. In addition, some of the company’s products are sold under brands
that have been licensed from third parties.

Although the company owns a number of valuable patents, it does not regard any segment of its business as
being dependent upon any single patent or group of related patents. In addition, the company owns copyrights, both

2

registered and unregistered, and proprietary trade secrets, technology, know-how processes, and other intellectual
property rights that are not registered.

Competition

The company experiences worldwide competition in all of its principal products. This competition arises from
numerous competitors of varying sizes, including producers of generic and private label products, as well as from
manufacturers of other branded food products, which compete for trade merchandising support and consumer
dollars. As such, the number of competitors cannot be reliably estimated. The principal areas of competition are
brand recognition, quality, price, advertising, promotion, convenience and service.

Working Capital

For information relating to the company’s cash and working capital items, see “Management’s Discussion and

Analysis of Results of Operations and Financial Condition.”

Capital Expenditures

During fiscal 2009, the company’s aggregate capital expenditures were $345 million. The company expects to
spend approximately $350 million for capital projects in fiscal 2010. The anticipated major fiscal 2010 capital
projects include the previously announced expansion and enhancement of the company’s corporate headquarters in
Camden, New Jersey, implementation of a SAP enterprise-resource planning system in the company’s Australian
and New Zealand locations and expansion of the company’s Australian and United States cracker production
capacity.

Research And Development

During the last three fiscal years, the company’s expenditures on research activities relating to new products
and the improvement and maintenance of existing products for continuing operations were $114 million in 2009,
$115 million in 2008 and $111 million in 2007. The decrease from 2008 to 2009 was primarily due to the impact of
currency. The increase from 2007 to 2008 was also primarily due to the impact of currency. The company conducts
this research primarily at its headquarters in Camden, New Jersey, although important research is undertaken at
various other locations inside and outside the United States.

Environmental Matters

The company has requirements for the operation and design of its facilities that meet or exceed applicable
environmental rules and regulations. Of the company’s $345 million in capital expenditures made during fiscal
2009, approximately $5 million was for compliance with environmental laws and regulations in the United States.
The company further estimates that approximately $6 million of the capital expenditures anticipated during fiscal
2010 will be for compliance with United States environmental laws and regulations. The company believes that
continued compliance with existing environmental laws and regulations will not have a material effect on capital
expenditures, earnings or the competitive position of the company.

Seasonality

Demand for the company’s products is somewhat seasonal, with the fall and winter months usually accounting
for the highest sales volume due primarily to demand for the company’s soup products. Demand for the company’s
sauce, beverage, baking and snacking products, however, is generally evenly distributed throughout the year.

Regulation

The manufacture and marketing of food products is highly regulated. In the United States, the company is
subject to regulation by various government agencies, including the Food and Drug Administration, the U.S. Depart-
ment of Agriculture and the Federal Trade Commission, as well as various state and local agencies. The company is
also regulated by similar agencies outside the United States and by voluntary organizations such as the National

3

Advertising Division and the Children’s Food and Beverage Advertising Initiative of the Council of Better Business
Bureaus.

Employees

On August 2, 2009, there were approximately 18,700 employees of the company.

Financial Information

For information with respect to revenue, operating profitability and identifiable assets attributable to the

company’s business segments and geographic areas, see Note 6 to the Consolidated Financial Statements.

Company Website

The company’s primary corporate website can be found at www.campbellsoupcompany.com. The company
makes available free of charge at this website (under the “Investor Center — Financial Reports — SEC Filings”
caption) all of its reports filed or furnished pursuant to Section 13(a) or 15(d) of the Securities Exchange Act of
1934, including its annual report on Form 10-K, its quarterly reports on Form 10-Q and its current reports on
Form 8-K. These reports are made available on the website as soon as reasonably practicable after their filing with,
or furnishing to, the Securities and Exchange Commission.

Item 1A. Risk Factors

In addition to the factors discussed elsewhere in this Report, the following risks and uncertainties could
materially adversely affect the company’s business, financial condition and results of operations. Additional risks
and uncertainties not presently known to the company or that the company currently deems immaterial also may
impair the company’s business operations and financial condition.

The company operates in a highly competitive industry

The company operates in the highly competitive food industry and experiences worldwide competition in all of
its principal products. The principal areas of competition are brand recognition, quality, price, advertising,
promotion, convenience and service. A number of the company’s primary competitors have substantial financial,
marketing and other resources. A strong competitive response from one or more of these competitors to the
company’s marketplace efforts, or a consumer shift towards private label offerings, could result in the company
reducing pricing, increasing marketing or other expenditures, or losing market share.

The company faces risks related to recession, financial and credit market disruptions and other eco-
nomic conditions

Customer and consumer demand for the company’s products may be impacted by recession or other economic
downturns in the United States or other nations. Similarly, disruptions in financial and credit markets may impact
the company’s ability to manage normal commercial relationships with its customers, suppliers and creditors. In
addition, changes in any one of the following factors in the United States or other nations, whether due to recession,
financial and credit market disruptions or other reasons, could impact the company: currency exchange rates, tax
rates, interest rates or equity markets.

Fluctuations in foreign currency exchange rates could adversely affect the company’s results

The company holds assets and incurs liabilities, earns revenue, and pays expenses in a variety of currencies
other than the U.S. dollar, primarily the Australian dollar, Canadian dollar, and the euro. The company’s
consolidated financial statements are presented in U.S. dollars, and therefore the company must translate its
assets, liabilities, revenue, and expenses into U.S. dollars for external reporting purposes. As a result, changes in the
value of the U.S. dollar may materially and negatively affect the value of these items in the company’s consolidated
financial statements, even if their value has not changed in their original currency.

4

The company’s results may be adversely impacted by increases in the price of raw and packaging
materials

The raw and packaging materials used in the company’s business include tomato paste, grains, beef, poultry,
vegetables, steel, glass, paper and resin. Many of these materials are subject to price fluctuations from a number of
factors, including product scarcity, demand for raw materials, commodity market speculation, energy costs,
currency fluctuations, weather conditions, import and export requirements and changes in government-sponsored
agricultural programs. To the extent any of these factors result in an increase in raw and packaging material prices,
the company may not be able to offset such increases through productivity or price increases or through its
commodity hedging activity.

The company’s results are dependent on successful marketplace initiatives and acceptance by consumers
of the company’s products

The company’s results are dependent on successful marketplace initiatives and acceptance by consumers of the
company’s products. The company’s product introductions and product improvements, along with its other
marketplace initiatives, are designed to capitalize on new customer or consumer trends. In order to remain
successful, the company must anticipate and react to these new trends and develop new products or processes to
address them. While the company devotes significant resources to meeting this goal, the company may not be
successful in developing new products or processes, or its new products or processes may not be accepted by
customers or consumers.

The company may be adversely impacted by increased liabilities and costs related to its defined benefit
pension plans

The company sponsors a number of defined benefit pension plans for employees in the United States and
various foreign locations. The major defined benefit pension plans are funded with trust assets invested in a globally
diversified portfolio of securities and other investments. Changes in regulatory requirements or the market value of
plan assets, investment returns, interest rates and mortality rates may affect the funded status of the company’s
defined benefit pension plans and cause volatility in the net periodic benefit cost, future funding requirements of the
plans and the funded status as recorded on the balance sheet. A significant increase in the company’s obligations or
future funding requirements could have a material adverse effect on the financial results of the company.

The company may be adversely impacted by the increased significance of some of its customers

The retail grocery trade continues to consolidate. These consolidations have produced large, sophisticated
customers with increased buying power and negotiating strength who may seek lower prices or increased
promotional programs funded by their suppliers. These customers may also in the future use more of their shelf
space, currently used for our products, for their private label products. If the company is unable to use its scale,
marketing expertise, product innovation and category leadership positions to respond to these customer initiatives,
the company’s business or financial results could be negatively impacted. In addition, the disruption of sales to any
of the company’s large customers for an extended period of time could adversely affect the company’s business or
financial results.

The company may be adversely impacted by inadequacies in, or failure of, its information technology
systems

Each year the company engages in several billion dollars of transactions with its customers and vendors.
Because the amount of dollars involved is so significant, the company’s information technology resources must
provide connections among its marketing, sales, manufacturing, logistics, customer service, and accounting
functions. If the company does not allocate and effectively manage the resources necessary to build and sustain
an appropriate technology infrastructure and to maintain the related computerized and manual control processes,
the company’s business or financial results could be negatively impacted.

5

The company may not properly execute, or realize anticipated cost savings or benefits from, its ongoing
supply chain, information technology or other initiatives

The company’s success is partly dependent upon properly executing, and realizing cost savings or other
benefits from, its ongoing supply chain, information technology and other initiatives. These initiatives are primarily
designed to make the company more efficient in the manufacture and distribution of its products, which is necessary
in the company’s highly competitive industry. These initiatives are often complex, and a failure to implement them
properly may, in addition to not meeting projected cost savings or benefits, result in an interruption to the company’s
sales, manufacturing, logistics, customer service or accounting functions.

Disruption to the company’s supply chain could adversely affect its business

Damage or disruption to the company’s suppliers or to the company’s manufacturing or distribution capa-
bilities due to weather, natural disaster, fire, terrorism, pandemic, strikes, or other reasons could impair the
company’s ability to manufacture and/or sell its products. Failure to take adequate steps to mitigate the likelihood or
potential impact of such events, or to effectively manage such events if they occur, particularly when a product is
sourced from a single location, could adversely affect the company’s business or financial results.

The company may be adversely impacted by the failure to successfully execute acquisitions and
divestitures

From time to time, the company undertakes acquisitions or divestitures. The success of any such acquisition or
divestiture depends, in part, upon the company’s ability to identify suitable buyers or sellers, negotiate favorable
contractual terms and, in many cases, obtain governmental approval. For acquisitions, success is also dependent
upon efficiently integrating the acquired business into the company’s existing operations. In cases where acqui-
sitions or divestitures are not successfully implemented or completed, the company’s business or financial results
could be negatively impacted.

The company’s results may be impacted negatively by political conditions in the nations where the com-
pany does business

The company is a global manufacturer and marketer of high-quality, branded convenience food products.
Because of its global reach, the company’s performance may be impacted negatively by politically motivated
factors, such as unfavorable changes in legal or regulatory requirements, tariffs, or export and import restrictions, in
the nations where it does business. The company may also be impacted by political instability, civil disobedience,
armed hostilities, natural disasters and terrorist acts in the nations where it does business.

If the company’s food products become adulterated or are mislabeled, the company might need to recall
those items and may experience product liability claims if consumers are injured

The company may need to recall some of its products if they become adulterated or if they are mislabeled. The
company may also be liable if the consumption of any of its products causes injury. A widespread product recall
could result in significant losses due to the costs of a recall, the destruction of product inventory and lost sales due to
the unavailability of product for a period of time. The company could also suffer losses from a significant product
liability judgment against it. A significant product recall or product liability case could also result in adverse
publicity, damage to the company’s reputation and a loss of consumer confidence in the company’s food products.

Item 1B. Unresolved Staff Comments

None.

6

Item 2. Properties

The company’s principal executive offices and main research facilities are company-owned and located in
Camden, New Jersey. The following table sets forth the company’s principal manufacturing facilities and the
business segment that primarily uses each of the facilities:

Principal Manufacturing Facilities

Inside the U.S.

California
(cid:129) Dixon (SSB)
(cid:129) Sacramento

(SSB/NAFS)
(cid:129) Stockton (SSB)
Connecticut
(cid:129) Bloomfield (BS)
Florida
(cid:129) Lakeland (BS)
Illinois
(cid:129) Downers Grove (BS)
Michigan
(cid:129) Marshall (SSB)
New Jersey
(cid:129) South Plainfield (SSB)
(cid:129) East Brunswick (BS)
North Carolina
(cid:129) Maxton (SSB/NAFS)

Ohio
(cid:129) Napoleon (SSB/NAFS)
(cid:129) Wauseon (SSB/ISSB)
(cid:129) Willard (BS)
Pennsylvania
(cid:129) Denver (BS)
(cid:129) Downingtown
(BS/NAFS)
South Carolina
(cid:129) Aiken (BS)
Texas
(cid:129) Paris (SSB/NAFS)
Utah
(cid:129) Richmond (BS)
Washington
(cid:129) Everett (NAFS)
Wisconsin
(cid:129) Milwaukee (SSB)

SSB — U.S. Soup, Sauces and Beverages
BS — Baking and Snacking
ISSB — International Soup, Sauces and Beverages
NAFS — North America Foodservice

Outside the U.S.

Australia
(cid:129) Huntingwood (BS)
(cid:129) Marleston (BS)
(cid:129) Shepparton (ISSB)
(cid:129) Virginia (BS)
Belgium
(cid:129) Puurs (ISSB)
Canada
(cid:129) Toronto (ISSB/NAFS)
France
(cid:129) LePontet (ISSB)
Germany
(cid:129) Luebeck (ISSB)

Indonesia
(cid:129) Jawa Barat (BS)
Malaysia
(cid:129) Selangor Darul Ehsan

(ISSB)

Mexico
(cid:129) Villagran (ISSB)
(cid:129) Guasave (SSB)*
Netherlands
(cid:129) Utrecht (ISSB)
Sweden
(cid:129) Kristianstadt (ISSB)

* Expected to be closed

Each of the foregoing manufacturing facilities is company-owned, except that the Selangor Darul Ehsan,
Malaysia, facility, and the East Brunswick, New Jersey, facility are leased. The Utrecht, Netherlands, facility is
subject to a ground lease. The company also operates retail bakery thrift stores in the United States and other plants,
facilities and offices at various locations in the United States and abroad, including additional executive offices in
Norwalk, Connecticut, Puurs, Belgium, and North Strathfield, Australia. The Dunkirk, France, facility was sold
during fiscal 2009 as part of the divestiture of the Lesieur branded sauce and mayonnaise business. The Listowel,
Canada, and the Miranda, Australia, facilities were closed in fiscal 2009. The company expects to close the
Guasave, Mexico, facility in fiscal 2010.

Management believes that the company’s manufacturing and processing plants are well maintained and are

generally adequate to support the current operations of the businesses.

Item 3. Legal Proceedings

None.

7

Item 4. Submission of Matters to a Vote of Security Holders

None.

Executive Officers of the Company

The following list of executive officers as of September 17, 2009, is included as an item in Part III of this

Form 10-K:

Name

Patrick J. Callaghan
Douglas R. Conant
Sean M. Connolly
Anthony P. DiSilvestro
M. Carl Johnson, III
Ellen Oran Kaden

Larry S. McWilliams
Denise M. Morrison
B. Craig Owens

Nancy A. Reardon
Archbold D. van Beuren
David R. White

Present Title

Vice President
President and Chief Executive Officer
Senior Vice President
Vice President — Controller
Senior Vice President
Senior Vice President — Law and Government
Affairs
Senior Vice President
Senior Vice President
Senior Vice President — Chief Financial Officer
and Chief Administrative Officer
Senior Vice President
Senior Vice President
Senior Vice President

Year First
Appointed
Executive
Officer

Age

58
58
44
50
61
57

53
55
55

56
52
54

2007
2001
2008
2004
2001
1998

2001
2003
2008

2004
2007
2004

B. Craig Owens served as Executive Vice President and Chief Financial Officer of the Delhaize Group prior to
joining the company in 2008. The company has employed Patrick J. Callaghan, Douglas R. Conant, Sean M.
Connolly, Anthony P. DiSilvestro, M. Carl Johnson, III, Ellen Oran Kaden, Larry S. McWilliams, Denise M.
Morrison, Nancy A. Reardon, Archbold D. van Beuren and David R. White in an executive or managerial capacity
for at least five years.

There is no family relationship among any of the company’s executive officers or between any such officer and
any director that is first cousin or closer. All of the executive officers were elected at the November 2008 meeting of
the Board of Directors.

8

PART II

Item 5. Market for Registrant’s Capital Stock, Related Shareowner Matters and Issuer Purchases of

Equity Securities

Market for Registrant’s Capital Stock

The company’s capital stock is listed and principally traded on the New York Stock Exchange. The company’s
capital stock is also listed on the SWX Swiss Exchange. On September 15, 2009, there were 27,428 holders of
record of the company’s capital stock. Market price and dividend information with respect to the company’s capital
stock are set forth in Note 17 to the Consolidated Financial Statements. Future dividends will be dependent upon
future earnings, financial requirements and other factors.

Return to Shareowners* Performance Graph

The following graph compares the cumulative total shareowner return (TSR) on the company’s stock with the
cumulative total return of the Standard & Poor’s Packaged Foods Index (the “S&P Packaged Foods Group”) and the
Standard & Poor’s 500 Stock Index (the “S&P 500”). The graph assumes that $100 was invested on July 30, 2004, in
each of company stock, the S&P Packaged Foods Group and the S&P 500, and that all dividends were reinvested.
The total cumulative dollar returns shown on the graph represent the value that such investments would have had on
July 31, 2009.

Campbell

S&P 500

S&P Packaged Foods Group

S
R
A
L
L
O
D

250

200

150

100

50

0

2004

2005

2006

2007

2008

2009

* Stock appreciation plus dividend reinvestment.

Campbell

S&P 500

S&P Packaged Foods Group

2004

100

100

100

2005

123

114

108

2006

150

120

109

2007

157

140

125

2008

154

123

129

2009

137

99

118

9

Issuer Purchases of Equity Securities

Period

Total Number
of Shares
Purchased(1)

Average
Price Paid
Per Share(2)

Total Number of
Shares Purchased
as Part of Publicly
Announced Plans or
Programs(3)

Approximate
Dollar Value of
Shares that may yet
be Purchased
Under the Plans or
Programs
($ in Millions)(3)

5/4/09 — 5/31/09 . . . . . . . . . .
6/1/09 — 6/30/09 . . . . . . . . . .
7/1/09 — 8/2/09 . . . . . . . . . . .

49,465(4)
1,843,185(5)
2,142,236(6)

$26.02(4)
$28.77(5)
$29.73(6)

Total . . . . . . . . . . . . . . . . . .

4,034,886

$29.25

0
1,767,000
1,976,880

3,743,880

$909
$859
$800

$800

(1) Includes (i) 282,962 shares repurchased in open-market transactions to offset the dilutive impact to existing
shareowners of issuances under the company’s stock compensation plans, and (ii) 8,044 shares owned and
tendered by employees to satisfy tax withholding obligations on the vesting of restricted shares. Unless
otherwise indicated, shares owned and tendered by employees to satisfy tax withholding obligations were
purchased at the closing price of the company’s shares on the date of vesting.

(2) Average price paid per share is calculated on a settlement basis and excludes commission.
(3) During the fourth quarter of fiscal 2009, the company had one publicly announced share repurchase program.
Under this program, which was announced on June 30, 2008, the company’s Board of Directors authorized the
purchase of up to $1.2 billion of company stock through the end of fiscal 2011. In addition to the publicly
announced share repurchase program, the company will continue to purchase shares, under separate autho-
rization, as part of its practice of buying back shares sufficient to offset shares issued under incentive
compensation plans.

(4) Includes (i) 49,000 shares repurchased in open-market transactions at an average price of $26.01 to offset the
dilutive impact to existing shareowners of issuances under the company’s stock compensation plans, and
(ii) 465 shares owned and tendered by employees at an average price per share of $26.74 to satisfy tax
withholding requirements on the vesting of restricted shares.

(5) Includes (i) 76,000 shares repurchased in open-market transactions at an average price of $28.77 to offset the
dilutive impact to existing shareowners of issuances under the company’s stock compensation plans, and
(ii) 185 shares owned and tendered by employees at an average price per share of $30.32 to satisfy tax
withholding requirements on the vesting of restricted shares.

(6) Includes (i) 157,962 shares repurchased in open-market transactions at an average price of $29.98 to offset the
dilutive impact to existing shareowners of issuances under the company’s stock compensation plans, and
(ii) 7,394 shares owned and tendered by employees at an average price per share of $30.01 to satisfy tax
withholding requirements on the vesting of restricted shares.

10

Item 6. Selected Financial Data

FIVE-YEAR REVIEW — CONSOLIDATED

Fiscal Year

Summary of Operations
Net sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Earnings before interest and taxes . . . . . . . . . . . . . . . . . . . .
Earnings before taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Earnings from continuing operations . . . . . . . . . . . . . . . . . .
Earnings from discontinued operations . . . . . . . . . . . . . . . .
Net earnings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Financial Position
Plant assets — net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total assets. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total debt . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Shareowners’ equity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Per Share Data
Earnings from continuing operations — basic . . . . . . . . . . .
Earnings from continuing operations — assuming dilution . .
Net earnings — basic . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net earnings — assuming dilution . . . . . . . . . . . . . . . . . . . .
Dividends declared . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other Statistics
Capital expenditures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Weighted average shares outstanding . . . . . . . . . . . . . . . . . .
Weighted average shares outstanding — assuming dilution . .

(All per share amounts below are on a diluted basis)

2009(1)

$7,586
1,185
1,079
732
4
736

$1,977
6,056
2,624
728

$ 2.08
2.04
2.09
2.06
1.00

$ 345
352
358

2008(2)

2007(3)
(Millions, except per share amounts)

2006(4)

$7,998
1,098
939
671
494
1,165

$1,939
6,474
2,615
1,318

$ 1.80
1.76
3.12
3.06
0.88

$ 298
373
381

$7,385
1,243
1,099
792
62
854

$2,042
6,445
2,669
1,295

$ 2.05
2.00
2.21
2.16
0.80

$ 334
386
396

$6,894
1,097
947
720
46
766

$1,954
7,745
3,213
1,768

$ 1.77
1.74
1.88
1.85
0.72

$ 309
407
414

2005(5)

$6,652
1,082
902
614
93
707

$1,987
6,678
2,993
1,270

$ 1.50
1.49
1.73
1.71
0.68

$ 332
409
413

The 2008 fiscal year consisted of fifty-three weeks. All other periods had fifty-two weeks.

(1) The 2009 earnings from continuing operations were impacted by the following: an impairment charge of $47
($.13 per share) related to certain European trademarks and $15 ($.04 per share) of restructuring related costs
associated with initiatives to improve operational efficiency and long-term profitability. The 2009 results of
discontinued operations represented a $4 ($.01 per share) tax benefit related to the sale of the Godiva
Chocolatier business.

(2) The 2008 earnings from continuing operations were impacted by the following: a $107 ($.28 per share)
restructuring charge and related costs associated with initiatives to improve operational efficiency and long-
term profitability and a $13 ($.03 per share) benefit from the favorable resolution of a tax contingency. The
2008 results of discontinued operations included a $462 ($1.21 per share) gain from the sale of the Godiva
Chocolatier business.

(3) The 2007 earnings from continuing operations were impacted by the following: a $13 ($.03 per share) benefit
from the reversal of legal reserves due to favorable results in litigation; a $25 ($.06 per share) benefit from a tax
settlement of bilateral advance pricing agreements; and a $14 ($.04 per share) gain from the sale of an idle
manufacturing facility. The 2007 results of discontinued operations included a $24 ($.06 per share) gain from
the sale of the businesses in the United Kingdom and Ireland and $7 ($.02 per share) tax benefit from the
resolution of audits in the United Kingdom. On July 29, 2007, the company adopted Statement of Financial
Accounting Standards (SFAS) No. 158 “Employers’ Accounting for Defined Benefit Pension and Other
Postretirement Plans, an amendment of FASB Statements No. 87, 88, 106 and 132(R).” As a result, total assets
were reduced by $294, shareowners’ equity was reduced by $230, and total liabilities were reduced by $64.

11

(4) The 2006 earnings from continuing operations were impacted by the following: a $60 ($.14 per share) benefit
from the favorable resolution of a U.S. tax contingency; an $8 ($.02 per share) benefit from a change in
inventory accounting method; incremental tax expense of $13 ($.03 per share) associated with the repatriation
of non-U.S. earnings under the American Jobs Creation Act; and a $14 ($.03 per share) tax benefit related to
higher levels of foreign tax credits, which could be utilized as a result of the sale of the businesses in the United
Kingdom and Ireland. The 2006 results of discontinued operations included $56 of deferred tax expense due to
book/tax basis differences and $5 of after-tax costs associated with the sale of the businesses (aggregate impact
of $.15 per share).

(5) As of August 1, 2005, the company adopted SFAS No. 123 (revised 2004) “Share-Based Payment”
(SFAS No. 123R). Under SFAS No. 123R, compensation expense is to be recognized for all stock-based
awards, including stock options. Had all stock-based compensation been expensed in 2005, earnings from
continuing operations would have been $587 and earnings per share from continuing operations would have
been $1.42. Net earnings would have been $678 and earnings per share would have been $1.64.

Five-Year Review should be read in conjunction with the Notes to Consolidated Financial Statements.

Item 7. Management’s Discussion and Analysis of Results of Operations and Financial Condition

Overview

Description of the Company

Campbell Soup Company is a global manufacturer and marketer of high-quality, branded convenience food
products. The company is organized and reports in the following segments: U.S. Soup, Sauces and Beverages;
Baking and Snacking; International Soup, Sauces and Beverages; and North America Foodservice. See Note 6 to
the Consolidated Financial Statements for additional information on segments.

The company’s well-known brands are sold in approximately 120 countries. Its principal geographies are

North America, Australia, France, Germany and Belgium.

Key Strategies

To achieve its goals of consistent and sustainable sales and earnings growth to deliver superior long-term total

shareowner returns, the company is focused on executing seven strategies:

1. expand its icon brands within simple meals, baked snacks and healthy beverages;

2. drive higher levels of consumer satisfaction by offering superior value and focusing on wellness,

quality and convenience;

3. make its products more broadly available in existing and new markets;

4. strengthen its business through outside partnerships and acquisitions;

5. increase margins by improving price realization and company-wide productivity;

6. improve overall organizational excellence, diversity, engagement, and innovation; and

7. advance a powerful commitment to sustainability and corporate social responsibility.

Expand the company’s icon brands within simple meals, baked snacks and healthy beverages. The
company’s overarching business strategy is to drive profitable growth by focusing on three large, global
categories — simple meals, baked snacks, and healthy beverages — that are well aligned with consumer trends,
and are growing in most of the markets in which the company does business. Principal brands in these core
categories include Campbell’s, Swanson, Pace, Prego, Liebig, Erasco, Pepperidge Farm, Goldfish, Arnott’s, and
V8. The company has strong market positions in the segments within these categories in the geographies in which it
competes, and its businesses in these categories respond well to product innovation and consumer marketing.

Drive higher levels of consumer satisfaction by offering superior value and focusing on wellness, quality and
convenience. The company continues to pursue initiatives designed to meet the growing consumer interest in

12

health and nutrition. In fiscal 2010, the sodium level in the company’s iconic Campbell’s condensed tomato soup,
and in Campbell’s V8 and Campbell’s Healthy Request product lines, will be reduced. Campbell’s Chunky soups
will be restaged with “better for you” credentials, including a number of varieties with lean meat and/or a full
serving of vegetables, and Swanson chicken broth will be reformulated to be 100% natural. Responding to
consumer concerns regarding weight management, the company will launch five new or restaged varieties of “light”
condensed soup in fiscal 2010. In the baked snacks category, Pepperidge Farm will introduce Goldfish Garden
Cheddar crackers containing one-third of a serving of vegetables, Flavor Blasted Goldfish crackers with reduced
sodium, and Goldfish Grahams with reduced saturated fat. Arnott’s has introduced new varieties of its Vita-weat
crackers with whole-grain goodness. The company continues to emphasize the health credentials of many of its
other products, such as Prego sauces and V8 beverages. In fiscal 2009, the company also highlighted the value
proposition offered by many of its products, especially those in its soup portfolio. The company expects to continue
to emphasize value in its marketing and merchandising efforts in fiscal 2010.

Make the company’s products more broadly available in existing and new markets. The company is pursuing
strategies designed to expand the availability of its products in existing markets and to capitalize on opportunities in
emerging channels and markets around the globe. To further its efforts in emerging markets, on May 26, 2009, the
company announced the entry into an agreement with Coca-Cola Hellenic Bottling Company S.A. for the
distribution of Campbell’s Domashnaya Klassika (Campbell’s Home Classics) concentrated broth and other soup
products in Russia. This arrangement is expected to significantly expand distribution of the company’s products in
Russia.

Strengthen the company’s business through outside partnerships and acquisitions. The company continues
to explore opportunities to enhance sales and earnings growth through value-creating external development. On
May 4, 2009, the company completed the acquisition of Ecce Panis, Inc., a manufacturer of artisan breads, which
has been integrated into the company’s Pepperidge Farm bakery operations. This acquisition gives the Pepperidge
Farm business an entry into the fast-growing artisan bread market.

Increase margins by improving price realization and company-wide productivity. The company remains
focused on increasing margins though a combination of pricing and productivity improvements. As part of a series
of initiatives to improve operational efficiency and long-term profitability announced in fiscal 2008, the company
completed the closures of its facilities in Listowel, Canada, and Miranda, Australia in fiscal 2009. The company also
completed the implementation of its SAP enterprise-resource planning system in most of its North American
facilities and has begun to realize cost reductions. Finally, the company increased the prices of many of its products
to offset the impact of significantly higher cost inflation, while continuing to generate significant cost-savings
through ongoing supply chain initiatives and control over general and administrative costs.

Improve overall organizational excellence, diversity, engagement and innovation. The company is com-
mitted to building a diverse, inclusive and engaged workforce that is focused on excellence and innovation. In
building employee engagement, the company emphasizes: (1) capabilities, including improving skills, innovation
capabilities, and manager and team effectiveness; and (2) culture, including leadership behavior, workplace
flexibility and employee wellness. Key focus areas include diversity and inclusion, flexible work schedules, and
enhanced workplace safety.

Advance a powerful commitment to sustainability and corporate social responsibility (CSR). The company
has developed a comprehensive strategy to advance its commitment to corporate social responsibility and
sustainability, rooted in four key pillars relating to environmental sustainability, community outreach, workplace
excellence, and consumer concerns about wellness and nutrition. Building on a strong heritage of corporate
citizenship outlined in the company’s first CSR Report, “Nourishing People’s Lives,” the company is now defining
enterprise-wide goals and targets that address environmental performance, workplace excellence, social impact in
its communities, and the nutrition and wellness attributes of its product portfolio. The company has established an
internal governance structure to manage and direct these commitments as core business disciplines and is working
with its customers and suppliers to identify common CSR and environmental sustainability priorities. In fiscal 2009,
the company also joined the United Nations Global Compact and issued formal policies in the areas of human rights
and political accountability.

13

Basis of Presentation

There were 52 weeks in fiscal 2009, 53 weeks in fiscal 2008 and 52 weeks in fiscal 2007.

In May 2009, the company completed the acquisition of Ecce Panis, Inc., an artisan bread maker, for
$66 million. The business is included in the Baking and Snacking segment. See Note 8 to the Consolidated Financial
Statements for additional information.

In June 2008, the company acquired the Wolfgang Puck soup business for approximately $10 million, of which
approximately $1 million will be paid in 2010. The company also entered into a master licensing agreement with
Wolfgang Puck Worldwide, Inc. for the use of the Wolfgang Puck brand on soup, stock, and broth products in North
America retail locations. This business is included in the U.S. Soup, Sauces and Beverages segment. See Note 8 to
the Consolidated Financial Statements for additional information.

In July 2008, the company entered into an agreement to sell its sauce and mayonnaise business comprised of
products sold under the Lesieur brand in France. The business had annual net sales of approximately $70 million.
The assets and liabilities of this business were reflected as assets and liabilities held for sale in the consolidated
balance sheet as of August 3, 2008. The sale was completed on September 29, 2008 and generated $36 million of
proceeds. The purchase price was subject to working capital and other post-closing adjustments, which resulted in
an additional $6 million of proceeds. See Note 3 to the Consolidated Financial Statements for additional
information.

In the third quarter of 2008, the company entered into an agreement to sell certain Australian salty snack food
brands and assets. The transaction, which was completed on May 12, 2008, included salty snack brands such as
Cheezels, Thins, Tasty Jacks, French Fries, and Kettle Chips, certain other assets and the assumption of liabilities.
Proceeds of the sale were nominal. The business had annual net sales of approximately $150 million. This
transaction is included in the restructuring initiatives described in Note 7.

In March 2008, the company completed the sale of its Godiva Chocolatier business for $850 million, pursuant
to a Sale and Purchase Agreement dated December 20, 2007. The purchase price was subject to certain post-closing
adjustments, which resulted in an additional $20 million of proceeds. The company has reflected the results of this
business as discontinued operations in the consolidated statements of earnings. The company used approximately
$600 million of the net proceeds to purchase company stock. See Note 3 to the Consolidated Financial Statements
for additional information.

In June 2007, the company completed the sale of its ownership interest in Papua New Guinea operations for

approximately $23 million. This business had annual sales of approximately $20 million.

In August 2006, the company completed the sale of its businesses in the United Kingdom and Ireland for
£460 million, or approximately $870 million, pursuant to a Sale and Purchase Agreement dated July 12, 2006. The
United Kingdom and Ireland businesses included Homepride sauces, OXO stock cubes, Batchelors soups and
McDonnells and Erin soups. The purchase price was subject to certain post-closing adjustments, which resulted in
an additional $19 million of proceeds. The company has reflected the results of these businesses as discontinued
operations in the consolidated statements of earnings. The company used approximately $620 million of the net
proceeds to purchase company stock. See Note 3 to the Consolidated Financial Statements for additional
information.

Results of Operations

2009

Net earnings were $736 million in 2009, versus $1,165 million in 2008. The prior year included a $462 million
($1.21 per share) gain from the sale of the Godiva Chocolatier business. Net earnings per share were $2.06
compared to $3.06 a year ago. (All earnings per share amounts included in Management’s Discussion and Analysis
are presented on a diluted basis.)

14

The following items impacted the comparability of net earnings and net earnings per share:

Continuing Operations

(cid:129) In fiscal 2009, the company recorded pre-tax restructuring related costs of $22 million ($15 million after tax
or $.04 per share) in Cost of products sold associated with the previously announced initiatives to improve
operational efficiency and long-term profitability. These initiatives included selling certain salty snack food
brands and assets in Australia, closing certain production facilities in Australia and Canada, and stream-
lining the company’s management structure. In fiscal 2008, the company recorded a pre-tax restructuring
charge of $175 million ($102 million after tax or $.27 per share) and $7 million ($5 million after tax or $.01
per share) of accelerated depreciation in Cost of products sold. The aggregate impact was $182 million
($107 million after tax or $.28 per share) related to the initiatives. See Note 7 to the Consolidated Financial
Statements and “Restructuring Charges” for additional information;

(cid:129) In the fourth quarter of fiscal 2009, as part of the company’s annual review of intangible assets, an
impairment charge of $67 million ($47 million after tax or $.13 per share) was recorded in Other expense/
(income) related to certain European trademarks, primarily in Germany and the Nordic region, used in the
International Soup, Sauces and Beverages segment. See Note 5 to the Consolidated Financial Statements for
additional information; and

(cid:129) In the second quarter of fiscal 2008, the company recognized a non-cash tax benefit of $13 million ($.03 per

share) from the favorable resolution of a state tax contingency in the United States.

Discontinued Operations

(cid:129) In the second quarter of fiscal 2009, the company recorded a $4 million tax benefit ($.01 per share) related to

the sale of the Godiva Chocolatier business; and

(cid:129) In 2008, the company recognized a pre-tax gain of $698 million ($462 million after tax or $1.21 per share)

from the sale of the Godiva Chocolatier business.

The items impacting comparability are summarized below:

2009

2008

Earnings
Impact

EPS
Impact

Earnings
Impact

EPS
Impact

(Millions, except per share amounts)

Earnings from continuing operations . . . . . . . . . . . . . . . . . .

Earnings from discontinued operations . . . . . . . . . . . . . . . . .

Net earnings(1) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Continuing operations:
Impairment charge . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Restructuring charges and related costs . . . . . . . . . . . . . . . .
Benefit from resolution of state tax contingency . . . . . . . . . .
Discontinued operations:
Tax benefit from the sale of Godiva Chocolatier business . . .
Gain on sale of Godiva Chocolatier business . . . . . . . . . . . .

$732

$

4

$736

$ (47)
(15)
—

$

4
—

$2.04

$ 671

$1.76

$ .01

$ 494

$1.30

$2.06

$1,165

$3.06

$ (.13)
(.04)
—

$ — $ —
(.28)
.03

(107)
13

$ .01
—

$ — $ —
1.21

462

Impact of significant items on net earnings(1) . . . . . . . . . . .

$ (58)

$ (.16)

$ 368

$ .97

(1) The sum of the individual per share amounts does not equal due to rounding.

Earnings from continuing operations were $732 million in 2009 ($2.04 per share) and $671 million ($1.76 per
share) in 2008. After factoring in the items impacting comparability, Earnings from continuing operations increased
primarily due to lower interest expense, lower marketing and selling expenses, partially offset by the negative

15

impact of currency translation. After factoring in the items impacting comparability, Earnings per share from
continuing operations increased due in part to the benefit from a reduction in the weighted average diluted shares
outstanding. The reduction was primarily due to share repurchases utilizing the net proceeds from the divestiture of
the Godiva Chocolatier business and the company’s strategic share repurchase programs. Earnings per share from
continuing operations were negatively impacted by $.09 from currency translation in 2009.

Earnings from discontinued operations of $4 million in 2009 represented an adjustment to the tax liability
associated with the sale of the Godiva Chocolatier business. Earnings from discontinued operations were
$494 million in 2008 and included the $462 million gain from the sale of the Godiva Chocolatier business.
Earnings per share from discontinued operations were $.01 in 2009 and $1.30 in 2008. The operations of Godiva
contributed to earnings of $.08 per share in 2008.

2008

Net earnings were $1,165 million in 2008 ($3.06 per share) and $854 million ($2.16 per share) in 2007.

In addition to the 2008 items that impacted the comparability of net earnings and net earnings per share, the

following items also impacted comparability:

Continuing Operations

(cid:129) In the third quarter of fiscal 2007, the company recorded a pre-tax non-cash benefit of $20 million
($13 million after tax or $.03 per share) from the reversal of legal reserves due to favorable results in
litigation;

(cid:129) In the third quarter of fiscal 2007, the company recorded a tax benefit of $22 million resulting from the
settlement of bilateral advance pricing agreements (“APA”) among the company, the United States, and
Canada related to royalties. In addition, the company reduced net interest expense by $4 million ($3 million
after tax). The aggregate impact was $25 million or $.06 per share; and

(cid:129) In the second quarter of 2007, the company recorded a pre-tax gain of $23 million ($14 million after tax or

$.04 per share) from the sale of an idle manufacturing facility.

Discontinued Operations

(cid:129) In 2007, the company recognized a pre-tax gain of $39 million ($24 million after tax or $.06 per share) from
the sale of the businesses in the United Kingdom and Ireland. In addition, a tax benefit of $7 million ($.02 per
share) was recognized from the favorable resolution of tax audits in the United Kingdom.

16

The items impacting comparability are summarized below:

2008

2007

Earnings
Impact

EPS
Impact

Earnings
Impact

EPS
Impact

(Millions, except per share amounts)

Earnings from continuing operations . . . . . . . . . . . . . . . . . .

$ 671

$1.76

Earnings from discontinued operations . . . . . . . . . . . . . . . . .

$ 494

$1.30

Net earnings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$1,165

$3.06

Continuing operations:
Restructuring charges and related costs . . . . . . . . . . . . . . . .
Benefit from resolution of state tax contingency . . . . . . . . . .
Reversal of legal reserves . . . . . . . . . . . . . . . . . . . . . . . . . .
Benefit from settlement of the APA . . . . . . . . . . . . . . . . . . .
Gain on the sale of the facility . . . . . . . . . . . . . . . . . . . . . . .
Discontinued operations:
Gain on sale of Godiva Chocolatier business . . . . . . . . . . . .
Gain on sale of U.K./Ireland businesses . . . . . . . . . . . . . . . .
Benefit from settlement of tax audits . . . . . . . . . . . . . . . . . .

$ (107)
13
—
—
—

$ 462
—
—

Impact of significant items on net earnings(1) . . . . . . . . . . .

$ 368

$ (.28)
.03
—
—
—

$1.21
—
—

$ .97

$792

$ 62

$854

$ —
—
13
25
14

$ —
24
7

$ 83

$2.00

$ .16

$2.16

$ —
—
.03
.06
.04

$ —
.06
.02

$ .21

(1) The sum of the individual per share amounts does not equal due to rounding.

Earnings from continuing operations were $671 million in 2008 ($1.76 per share) and $792 million ($2.00 per

share) in 2007.

After factoring in the items impacting comparability, Earnings from continuing operations increased primarily
due to higher sales, the impact of currency and the benefit of the 53rd week, partially offset by a reduction of gross
margin as a percentage of sales and a higher effective tax rate. The additional week contributed approximately $.02
per share to Earnings from continuing operations in 2008. Earnings per share from continuing operations in 2008
also benefited from a reduction in weighted average diluted shares outstanding.

Earnings from discontinued operations were $494 million in 2008 ($1.30 per share) and $62 million ($.16 per

share) in 2007. After factoring items impacting comparability, earnings at Godiva increased slightly.

Sales

An analysis of net sales by reportable segment follows:

U.S. Soup, Sauces and Beverages . . . . . . . . . .
Baking and Snacking. . . . . . . . . . . . . . . . . . . .
International Soup, Sauces and Beverages . . . .
North America Foodservice . . . . . . . . . . . . . . .

2009

$3,784
1,846
1,357
599

2008
(Millions)
$3,674
2,058
1,610
656

% Change

2007

2009/2008

2008/2007

$3,495
1,850
1,402
638

3
(10)
(16)
(9)

(5)

5
11
15
3

8

$7,586

$7,998

$7,385

17

An analysis of percent change of net sales by reportable segment follows:

2009/2008
Volume and Mix . . . . . . . . . . . . . . . . . . .
Price and Sales Allowances . . . . . . . . . . .
Increased Promotional Spending(1) . . . . .
Impact of 53rd Week . . . . . . . . . . . . . . .
Divestitures/Acquisitions . . . . . . . . . . . . .
Currency. . . . . . . . . . . . . . . . . . . . . . . . .

2008/2007
Volume and Mix . . . . . . . . . . . . . . . . . . .
Price and Sales Allowances . . . . . . . . . . .
Increased Promotional Spending(1) . . . . .
Impact of 53rd week . . . . . . . . . . . . . . . .
Divestitures. . . . . . . . . . . . . . . . . . . . . . .
Currency. . . . . . . . . . . . . . . . . . . . . . . . .

U.S. Soup,
Sauces and
Beverages

Baking
and
Snacking

International
Soup,
Sauces
Beverages

North
America
Foodservice

Total

(2)%
8
(2)
(1)
—
—

3%

(1)%
7
(2)
(2)
(6)
(6)

(10)%

(3)%
5
(1)
(2)
(4)
(11)

(16)%

(8)%
6
(3)
(2)
—
(2)

(9)%

(2)%
7
(2)
(2)
(2)
(4)

(5)%

U.S. Soup,
Sauces and
Beverages

Baking
and
Snacking

International
Soup,
Sauces and
Beverages

North
America
Foodservice

Total

3%
2
(1)
1
—
—

5%

2%
6
(1)
2
(3)
5

11%

2%
—
—
2
—
11

15%

(2)%
2
(1)
2
—
2

3%

2%
2
(1)
2
(1)
4

8%

(1) Represents revenue reductions from trade promotion and consumer coupon redemption programs.

In 2009, U.S. Soup, Sauces and Beverages sales increased 3%. U.S. soup sales increased 5% as ready-to-serve
soup sales increased 4%, condensed soup sales increased 5% and broth sales increased 9%. The ready-to-serve soup
sales increase was primarily due to the successful launches of Campbell’s Select Harvest soups and Campbell’s V8
soups, partially offset by declines in Campbell’s Chunky soups. Within ready-to-serve, sales declined in the
convenience platform, which includes soups in microwavable bowls and cups. In condensed, sales increased with
growth in cooking and in eating varieties. The increase in broth sales was due to growth in aseptic varieties and the
introduction of Swanson stock products. The Wolfgang Puck soup, stock and broth business acquired in June 2008
contributed modestly to U.S. soup sales growth. Beverage sales decreased due to declines in V8 vegetable juice,
partially offset by gains in V8 V-Fusion vegetable and fruit juice. Prego pasta sauce sales increased double digits and
sales of Pace Mexican sauces increased as consumers increased at-home eating.

In 2008, U.S. Soup, Sauces and Beverages sales increased 5%. U.S. soup sales increased 2% as condensed soup
sales increased 1%, ready-to-serve soup sales increased 1%, and broth sales increased 12%. The benefit of the
53rd week contributed 1% to the U.S. soup sales increase, the condensed soup sales increase and the broth sales
increase. Within condensed soup, gains in cooking varieties were offset by declines in eating varieties. In ready-to-
serve, sales gains in Campbell’s Chunky and Campbell’s Select canned soups were partially offset by a decline in the
convenience platform, which includes soups in microwavable bowls and cups. Condensed and ready-to-serve soups
benefited from the lower sodium varieties. Swanson broth sales increased due to continued growth of aseptically-
packaged varieties. Excluding the impact of the 53rd week, beverage sales increased double digits, primarily due to
consumer demand for healthy beverages. V8 vegetable juice, V8 V-Fusion vegetable and fruit juice, and V8 Splash
juice drinks contributed to the sales growth. Sales of Campbell’s tomato juice declined. Beverage sales benefited
from expanded distribution of single-serve beverages due to the distribution agreement for refrigerated single-serve

18

beverages with The Coca-Cola Company and Coca-Cola Enterprises Inc. Sales of Prego pasta sauces and Pace
Mexican sauces increased.

In 2009, Baking and Snacking sales decreased 10%. Pepperidge Farm achieved sales growth with gains in the
cookies and crackers business, reflecting significant growth in Pepperidge Farm Goldfish snack crackers. Arnott’s
sales declined due to the divestiture of certain salty snack food brands in May 2008, the unfavorable impact of
currency and the impact of one less week in 2009. Excluding these items, Arnott’s sales increased due to growth in
savory and chocolate biscuit products and growth in Indonesia.

In 2008, Baking and Snacking sales increased 11%. Excluding the impact of the 53rd week, Pepperidge Farm
sales increased with growth in all businesses: cookies and crackers, bakery, and frozen. The sales increase in the
cookies and crackers business was primarily due to the growth of Pepperidge Farm Goldfish snack crackers, the
launch of Baked Naturals, a line of adult savory snack crackers, and growth in Distinctive cookie varieties. Bakery
sales increased driven by gains in whole-grain varieties and sandwich rolls. Arnott’s sales increased due to the
favorable impact of currency, growth in biscuits, and the benefit of the 53rd week, partially offset by the divestitures
of certain salty snack food brands and the business in Papua New Guinea.

In 2009, International Soup, Sauces and Beverages sales declined 16%. In Europe, sales declined due to the
divestiture of the sauce and mayonnaise business comprised of products sold under the Lesieur brand in France, the
impact of currency, one less week in 2009, and lower sales in Germany. In the Asia Pacific region, sales declined due
to the impact of currency and one less week in 2009, partially offset by gains in Malaysia and in the Australian soup
business. In Canada, sales decreased due to currency and one less week in 2009, partially offset by gains in the soup
business.

In 2008, International Soup, Sauces and Beverages sales increased 15%. In Europe, sales increased due to the
favorable impact of currency, the benefit of the 53rd week, and volume gains in Belgium, partially offset by a
decline in Germany. In the Asia Pacific region, sales increased due to the favorable impact of currency, growth in the
Australian soup business and the benefit of the 53rd week. In Canada, sales increased primarily due to the favorable
impact of currency, the benefit of the 53rd week, and growth in soup and beverages.

In 2009, sales in North America Foodservice declined 9%, primarily due to weakness in the food service sector

and the unfavorable impact of currency.

In 2008, sales in North America Foodservice increased 3% primarily due to the benefit of the 53rd week and
the impact of currency. Excluding the impact of currency and the benefit of the 53rd week, sales declined due
primarily to weakness in the food service sector.

Gross Profit

Gross profit, defined as Net sales less Cost of products sold, decreased by $143 million in 2009 from 2008 and
increased by $170 million in 2008 from 2007. As a percent of sales, gross profit was 39.9% in 2009, 39.6% in 2008
and 40.6% in 2007. The percentage increase in 2009 was due to higher selling prices (approximately 4.4 percentage
points), productivity improvements (approximately 1.8 percentage points) and mix (0.4 percentage point), partially
offset by a higher level of promotional spending (approximately 1.1 percentage points) and the impact of cost
inflation and other factors (approximately 5.2 percentage points). The percentage point decrease in 2008 was due to
the impact of cost inflation and other factors (approximately 3.8 percentage points), a higher level of promotional
spending (approximately 0.5 percentage point), partially offset by higher selling prices (approximately 1.5 per-
centage points), productivity improvements (approximately 1.7 percentage points) and mix (approximately
0.1 percentage point).

Marketing and Selling Expenses

Marketing and selling expenses as a percent of sales were 14.2% in 2009, 14.5% in 2008 and 15.0% in 2007.
Marketing and selling expenses decreased 7% in 2009 from 2008. The decrease was primarily due to the impact of
currency (approximately 3 percentage points), lower marketing expenses (approximately 2 percentage points), and
lower selling expenses (approximately 2 percentage points). In 2009, while advertising expenses increased in
U.S. soup to support the launch of new products, marketing expenses were reduced in other businesses to fund

19

increased promotional activity. Marketing and selling expenses increased 5% in 2008 from 2007. The increase was
primarily due to the impact of currency (approximately 3 percentage points) and higher advertising (approximately
1 percentage point).

Administrative Expenses

Administrative expenses as a percent of sales were 7.8% in 2009, 7.6% in 2008 and 7.7% in 2007.
Administrative expenses declined 3% in 2009 from 2008 due primarily to the impact of currency. Administrative
expenses increased 6% in 2008 from 2007. Administrative expenses in 2007 included the reversal of $20 million of
legal reserves from favorable results in litigation, which accounted for approximately 4 percentage points of the
increase from 2007 to 2008. The remaining increase in 2008 was primarily due to the impact of currency
(approximately 3 percentage points).

Research and Development Expenses

Research and development expenses decreased $1 million or 1% in 2009 from 2008. The decrease was
primarily due to the impact of currency (approximately 3 percentage points), partially offset by an increase in wages
and other costs (approximately 2 percentage points). Research and development expenses increased $4 million or
4% in 2008 from 2007. The increase was primarily due to the impact of currency (approximately 3 percentage
points).

Other Expenses/(Income)

Other expense in 2009 included a $67 million impairment charge associated with certain European trademarks
primarily used in Germany and the Nordic region. The charge was recorded as a result of the company’s annual
review of intangible assets and was reflected in the International Soup, Sauces and Beverages segment. See also
Note 5 to the Consolidated Financial Statements.

Other expense in 2008 included $6 million of impairment charges associated with certain trademarks used in
the International Soup, Sauces and Beverages segment and the pending sale of the sauce and mayonnaise business
comprised of products sold under the Lesieur brand in France. See also Note 3 to the Consolidated Financial
Statements.

Other income of $30 million in 2007 included a $23 million gain on the sale of an idle manufacturing facility, a
$10 million gain on a settlement in lieu of condemnation of a refrigerated soup facility, and a $3 million gain on the
sale of the company’s business in Papua New Guinea.

Operating Earnings

Segment operating earnings increased 5% in 2009 from 2008. The 2009 results included $22 million of
restructuring related costs and a $67 million impairment charge. The 2008 results included $182 million of
restructuring charges and related costs.

Segment operating earnings decreased 9% in 2008 from 2007.

20

An analysis of operating earnings by reportable segment follows:

U.S. Soup, Sauces and Beverages . . . . . . . . . .
Baking and Snacking. . . . . . . . . . . . . . . . . . . .
International Soup, Sauces and Beverages . . . .
North America Foodservice . . . . . . . . . . . . . . .

Unallocated corporate expenses . . . . . . . . . . . .

% Change

2007

2009/2008

2008/2007

4
118
(61)
(15)

5

3
(50)
7
(49)

(9)

2009(1)

$ 927
262
69
34

2008(2)
(Millions)
$ 891
120
179
40

$ 861
238
168
78

1,292
(107)

1,230
(132)

1,345
(102)

$1,185

$1,098

$1,243

(1) Operating earnings by segment included restructuring related costs of $3 million in Baking and Snacking and
$19 million in North America Foodservice. See Note 7 for additional information. The International Soup,
Sauces and Beverages segment included a $67 million impairment charge on certain European trademarks. See
Note 5 for additional information.

(2) Operating earnings by segment include the effect of a 2008 restructuring charge and related costs of
$182 million as follows: Baking and Snacking — $144 million; International Soup, Sauces and Bevera-
ges — $9 million; and North America Foodservice — $29 million. See Note 7 for additional information.

Earnings from U.S. Soup, Sauces, and Beverages increased 4% in 2009 from 2008, primarily due to pricing,
net of increased promotional spending, and productivity improvements, which more than offset cost inflation and
lower sales volume.

Earnings from U.S. Soup, Sauces and Beverages increased 3% in 2008 from 2007 primarily due to higher sales

volume, productivity improvements, and higher price realization, partially offset by cost inflation.

Earnings from Baking and Snacking increased from $120 million in 2008 to $262 million in 2009. Earnings in
2009 included $3 million in accelerated depreciation and other exit costs and earnings in 2008 included $144 million
of restructuring charges related to the initiatives to improve operational efficiency and long-term profitability.
Excluding these items, operating earnings growth in Pepperidge Farm and Arnott’s was mostly offset by the
negative impact of currency and one less week.

Earnings from Baking and Snacking decreased from $238 million in 2007 to $120 million in 2008. Earnings in
2008 included $144 million in restructuring charges. Earnings in 2007 included a $23 million gain from the sale of
an idle Pepperidge Farm manufacturing facility. Excluding these items, the increase in earnings was due to growth
in the Australian biscuit business, the favorable impact of currency and gains in Pepperidge Farm.

Earnings from International Soup, Sauces and Beverages decreased from $179 million in 2008 to $69 million
in 2009. Earnings in 2009 included a $67 million impairment charge on certain European trademarks, primarily in
Germany and the Nordic region. Earnings in 2008 included $9 million of restructuring charges related to the
initiatives to improve operational efficiency and long-term profitability. Excluding these items, operating earnings
declined, primarily due to the impact of currency and costs associated with establishing businesses in Russia and
China.

Earnings from International Soup, Sauces, and Beverages increased 7% in 2008 from 2007. The 2008 earnings
included $9 million of restructuring charges. Excluding this item, operating earnings increased due to the favorable
impact of currency and growth in Canada and Australia soup, partially offset by costs to launch products in Russia
and China and impairment charges on certain trademarks.

Earnings from North America Foodservice decreased 15% in 2009 from 2008. Earnings in 2009 included
$19 million in restructuring related costs and earnings in 2008 included $29 million of restructuring charges and
costs associated with the initiatives to improve operational efficiency and long-term profitability. Excluding these
items, earnings decreased reflecting the reduction in sales.

21

Earnings from North America Foodservice decreased 49%, or $38 million, in 2008 from 2007. Earnings in
2008 included $29 million of restructuring charges and related costs. Earnings in 2007 included a $10 million gain
related to a settlement in lieu of condemnation of a refrigerated soup facility, which was partially offset by
relocation and start-up costs associated with the replacement facility. Earnings in 2008 were also adversely
impacted by cost inflation, partially offset by higher selling prices and productivity gains.

Unallocated corporate expenses decreased $25 million from $132 million in 2008 to $107 million in 2009. The
decrease was primarily due to lower expenses associated with the company’s North American SAP implementation.

Unallocated corporate expenses increased $30 million from $102 million in 2007 to $132 million in 2008. The
increase was primarily due to the reversal of $20 million of legal reserves in 2007 due to favorable results in
litigation, a gain on the sale of the Papua New Guinea business in 2007 and an impairment charge in 2008 associated
with the pending sale of the sauce and mayonnaise business sold under the Lesieur brand in France.

Interest Expense/Income

Interest expense decreased to $110 million in 2009 from $167 million in 2008 primarily due to lower interest
rates. Interest income declined to $4 million in 2009 from $8 million in 2008 primarily due to lower levels of cash
and cash equivalents.

Interest expense increased 2% in 2008 from 2007. The prior year included a $4 million reduction in interest
related to the APA settlement. The remaining increase was due to a reduction in interest in 2007 related to the
favorable settlement of U.S. federal income tax audits and lower capitalized interest, partially offset by lower debt
levels. Interest income declined to $8 million in 2008 from $19 million in 2007 primarily due to lower levels of cash
and cash equivalents.

Taxes on Earnings

The effective tax rate was 32.2% in 2009, 28.5% in 2008 and 27.9% in 2007. The following factors impacted

the comparability of the tax rate in 2009 versus 2008:

(cid:129) In 2009, the company recognized an $11 million benefit following the finalization of tax audits.

(cid:129) In 2008, the company recognized a tax benefit of $75 million on the $182 million pre-tax restructuring

charge and related costs.

(cid:129) In 2008, the company recognized a $13 million benefit from the resolution of a state tax contingency.

The effective rate increased in 2009 from 2008 reflecting additional tax expense associated with the
repatriation of foreign earnings. The 2008 effective rate reflects a benefit for tax rate changes in foreign
jurisdictions.

In 2007, the effective rate was impacted by a $22 million benefit from the favorable settlement of the APA
among the company, the United States and Canada related to royalties. In 2007, the company also recognized an
additional net benefit of $40 million, following the finalization of the 2002-2004 U.S. federal tax audits. After
factoring in the items impacting comparability in 2008 and 2007, the effective rate declined in 2008 due in part to a
benefit related to tax rate changes in foreign jurisdictions.

Restructuring Charges

On April 28, 2008, the company announced a series of initiatives to improve operational efficiency and long-
term profitability, including selling certain salty snack food brands and assets in Australia, closing certain
production facilities in Australia and Canada, and streamlining the company’s management structure. As a result
of these initiatives, in 2008, the company recorded a restructuring charge of $175 million ($102 million after tax or
$.27 per share). The charge consisted of a net loss of $120 million ($64 million after tax) on the sale of certain
Australian salty snack food brands and assets, $45 million ($31 million after tax) of employee severance and benefit
costs, including the estimated impact of curtailment and other pension charges, and $10 million ($7 million after
tax) of property, plant and equipment impairment charges. In addition, approximately $7 million ($5 million after

22

tax or $.01 per share) of costs related to these initiatives were recorded in Cost of products sold, primarily
representing accelerated depreciation on property, plant and equipment. The aggregate after-tax impact of
restructuring charges and related costs in 2008 was $107 million, or $.28 per share. In 2009, the company
recorded approximately $22 million ($15 million after tax or $.04 per share) of costs related to these initiatives in
Cost of products sold. Approximately $17 million of the costs represented accelerated depreciation on property,
plant and equipment, approximately $4 million related to other exit costs and approximately $1 million related to
employee severance and benefit costs, including other pension charges. The company expects to incur additional
pre-tax costs of approximately $12 million in benefit costs related to pension charges. Of the aggregate $216 million
of pre-tax costs for the total program, the company expects approximately $40 million will be cash expenditures, the
majority of which was spent in 2009. Annual pre-tax benefits are expected to be approximately $15-$20 million
beginning in 2009.

In the third quarter of 2008, as part of the previously discussed initiatives, the company entered into an
agreement to sell certain Australian salty snack food brands and assets. The transaction was completed on May 12,
2008. Proceeds of the sale were nominal. In connection with this transaction, the company recognized a net loss of
$120 million ($64 million after tax) in 2008. The terms of the agreement required the company to provide a loan
facility to the buyer of AUD $10 million, or approximately USD $7 million. The facility was drawn down in AUD
$5 million increments in 2009. Borrowings under the facility are to be repaid five years after the closing date. See
also Note 3 to the Consolidated Financial Statements for additional information.

In April 2008, as part of the previously discussed initiatives, the company announced plans to close the
Listowel, Ontario, Canada food plant. The Listowel facility produced primarily frozen products, including soup,
entrees, and Pepperidge Farm products, as well as ramen noodles. The facility employed approximately 500 people.
The company closed the facility in April 2009. Production was transitioned to its network of North American
contract manufacturers and to its Downingtown, Pennsylvania plant. The company recorded $20 million ($14 mil-
lion after tax) of employee severance and benefit costs, including the estimated impact of curtailment and other
pension charges, and $7 million ($5 million after tax) in accelerated depreciation of property, plant and equipment
in 2008. In 2009, the company recorded $1 million of employee severance and benefit costs, including other
pension charges, $16 million ($11 million after tax) in accelerated depreciation of property, plant and equipment
and $2 million ($1 million after tax) of other exit costs. The company expects to incur approximately $12 million in
benefit costs related to pension charges.

In April 2008, as part of the previously discussed initiatives, the company also announced plans to discontinue
the private label biscuit and industrial chocolate production at its Miranda, Australia facility. The company closed
the Miranda facility, which employed approximately 150 people, in the second quarter of 2009. In connection with
this action, the company recorded $10 million ($7 million after tax) of property, plant and equipment impairment
charges and $8 million ($6 million after tax) in employee severance and benefit costs in 2008. In 2009, the company
recorded $1 million in accelerated depreciation of property, plant and equipment and $2 million ($1 million after
tax) of other exit costs.

As part of the previously discussed initiatives, the company streamlined its management structure and
eliminated certain overhead costs. These actions began in the fourth quarter of 2008 and were substantially
completed in 2009. In connection with this action, the company recorded $17 million ($11 million after tax) in
employee severance and benefit costs in 2008.

In aggregate, the company incurred pre-tax costs of approximately $204 million in 2008 and in 2009 by
segment as follows: Baking and Snacking — $147 million, International Soup, Sauces and Beverages — $9 million
and North America Foodservice — $48 million. Additional pre-tax costs of $12 million are expected to be incurred
in the North America Foodservice segment for benefit costs related to estimated pension charges.

See Note 7 to the Consolidated Financial Statements for additional information.

Discontinued Operations

On March 18, 2008, the company completed the sale of its Godiva Chocolatier business for $850 million,
pursuant to a Stock Purchase Agreement dated December 20, 2007. The purchase price was subject to working

23

capital and other post-closing adjustments, which resulted in an additional $20 million of proceeds. The company
has reflected the results of this business as discontinued operations in the consolidated statements of earnings. The
company used $600 million of the net proceeds from the sale to purchase company stock. In fiscal 2008, the
company recognized a pre-tax gain of $698 million ($462 million after tax or $1.21 per share) on the sale. In fiscal
2009, the company recognized a $4 million tax benefit as a result of an adjustment to the tax liability associated with
the sale.

On August 15, 2006, the company completed the sale of its businesses in the United Kingdom and Ireland for
£460, or approximately $870 million. The purchase price was subject to certain post-closing adjustments, which
resulted in an additional $19 million of proceeds. The results of the company’s businesses in the United Kingdom
and Ireland are included in discontinued operations. The 2007 results included a $24 million after-tax gain, or $.06
per share, on the sale of the businesses in the United Kingdom and Ireland. The 2007 results also included a
$7 million tax benefit from the favorable resolution of tax audits in the United Kingdom. The company used
$620 million of the net proceeds from the sale of the United Kingdom and Ireland businesses to purchase company
stock. The remaining net proceeds were used to settle foreign currency hedging contracts associated with
intercompany financing transactions of the business, to pay taxes and expenses associated with the sale, and to
repay debt.

Results of the businesses are summarized below:

2009
Godiva

2008
Godiva

Net sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ — $ 393

Earnings from operations before taxes . . . . . . . . . . . . . . . . .
Taxes on earnings — operations . . . . . . . . . . . . . . . . . . . . . .
Gain on sale . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Tax impact from sale of businesses. . . . . . . . . . . . . . . . . . . .

$ — $ 49
(17)
698
(236)

—
—
4

Earnings from discontinued operations . . . . . . . . . . . . . . . . .

$ 4

$ 494

UK/Ireland
(Millions)
$ 16

$ —
7
39
(15)

$ 31

2007

Godiva

Total

$482

$498

$ 50
(19)
—
—

$ 50
(12)
39
(15)

$ 31

$ 62

Liquidity and Capital Resources

The company expects that foreseeable liquidity and capital resource requirements, including cash outflows to
repurchase shares, pay dividends and fund pension plan contributions, will be met through cash and cash
equivalents, anticipated cash flows from operations, long-term borrowings under shelf registration statements
and short-term borrowings, including commercial paper. Over the last three years, operating cash flows totaled
approximately $2.6 billion. This cash generating capability provides the company with substantial financial
flexibility in meeting its operating and investing needs. The company expects that its sources of financing are
adequate to meet its future liquidity and capital resource requirements. The cost and terms of any future financing
arrangements may be negatively impacted by capital and credit market disruptions and will depend on the market
conditions and the company’s financial position at the time.

Net cash flows from operating activities provided $1,166 million in 2009, compared to $766 million in 2008
due to higher cash earnings and lower tax payments. In 2008, net cash flows from operations included tax payments
associated with the divestiture of Godiva.

Net cash flows from operating activities provided $766 million in 2008, compared to $674 million in 2007. The
increase was primarily due to a reduction in payments to settle foreign currency hedging transactions and lower
investments in working capital, partially offset by tax payments associated with the divestiture of Godiva.

Capital expenditures were $345 million in 2009, $298 million in 2008 and $334 million in 2007. Capital
expenditures are expected to be approximately $350 million in 2010. Capital expenditures in 2009 included
expansion of the U.S. beverage production capacity (approximately $54 million) and expansion and enhancements
of the company’s corporate headquarters (approximately $20 million). Capital expenditures in 2008 included
investments to expand the Pepperidge Farm bakery production capacity, implement the SAP enterprise-resource

24

planning system in North America, expand the U.S. beverage production capacity, and expand the warehouse at the
Maxton, North Carolina facility. Capital expenditures in 2007 included investments to increase the manufacturing
capacity for refrigerated soups in a new facility, implement the SAP enterprise-resource planning system in North
America, and implement certain productivity and quality projects in manufacturing facilities.

Business acquired, as presented in the Statements of Cash Flows, represents the acquisition of the Ecce Panis,
Inc. business in the fourth quarter of 2009 and the Wolfgang Puck soup business in the fourth quarter of 2008.

Net cash provided by investing activities in 2009 includes $38 million of proceeds from the sale of the sauce
and mayonnaise business in France, net of cash divested. Net cash provided by investing activities in 2008 includes
$828 million of proceeds from the sale of the Godiva Chocolatier business and certain Australian salty snack food
brands and assets, net of cash divested. Net cash provided by investing activities in 2007 includes $906 million of
proceeds from the sale of the businesses in the United Kingdom, Ireland and Papua New Guinea, net of cash
divested.

Long-term borrowings in 2009 included the issuance in January of $300 million of 4.5% notes that mature in
February 2019 and the issuance in July of $300 million of 3.375% notes that mature in August 2014. The net
proceeds from these issuances were used for the repayment of commercial paper borrowings and for other general
corporate purposes. There were no new long-term borrowings in 2008 and 2007.

Dividend payments were $350 million in 2009, $329 million in 2008 and $308 million in 2007. Annual
dividends declared in 2009 were $1.00 per share, $.88 per share in 2008 and $.80 per share in 2007. The 2009 fourth
quarter rate was $.25 per share.

Excluding shares owned and tendered by employees to satisfy tax withholding requirements on the vesting of
restricted shares, the company repurchased 17 million shares at a cost of $527 million during 2009. The majority of
these shares were repurchased pursuant to the company’s June 2008 publicly announced share repurchase program.
Under this program, the company’s Board of Directors authorized the purchase of up to $1.2 billion of company
stock through the end of fiscal 2011. In addition to the June 2008 publicly announced share repurchase program, the
company also purchased shares to offset the impact of dilution from shares issued under the company’s stock
compensation plans. The company expects to continue this practice in the future.

Excluding shares owned and tendered by employees to satisfy tax withholding requirements on the vesting of
restricted shares, the company repurchased 26 million shares at a cost of $903 million during 2008. During fiscal
2008, the company purchased shares pursuant to two publicly announced share repurchase programs. Under the first
program, which was announced on November 21, 2005, the company’s Board of Directors authorized the purchase
of up to $600 million of company stock through the end of fiscal 2008. The November 2005 program was completed
during the third quarter of fiscal 2008. Under the second program, which was announced on March 18, 2008, the
company’s Board of Directors authorized using approximately $600 million of the net proceeds from the sale of the
Godiva Chocolatier business to purchase company stock. The March 2008 program was completed during the
fourth quarter of fiscal 2008. In addition to the publicly announced share repurchase programs, the company also
purchased shares to offset the impact of dilution from shares issued under the company’s stock compensation plans.
Of the 2008 repurchases, approximately 23 million shares at a cost of $800 million were made pursuant to publicly
announced share repurchase programs. The remaining shares were repurchased to offset the impact of dilution from
shares issued under the company’s stock compensation plans.

Excluding shares owned and tendered by employees to satisfy tax withholding requirements on vesting of
restricted shares, the company repurchased 30 million shares at a cost of $1,140 million during 2007. Of the 2007
repurchases, approximately 21 million shares at a cost of $820 million were made pursuant to the company’s then
two publicly announced share repurchase programs. The remaining shares were repurchased to offset the impact of
dilution from shares issued under the company’s stock compensation plans. The first share repurchase program was
the previously discussed Board of Directors authorization announced on November 21, 2005. Under the second
share repurchase program, which was announced on August 15, 2006, the company’s Board of Directors authorized
using up to $620 million of the net proceeds from the sale of United Kingdom and Ireland businesses to purchase
company stock. The August 2006 program terminated at the end of fiscal 2007. See “Market for Registrant’s Capital
Stock, Related Shareowner Matters and Issuer Purchases of Equity Securities” for more information.

25

At August 2, 2009, the company had $378 million of notes payable due within one year and $27 million of
standby letters of credit issued on behalf of the company. The company has a $1.5 billion committed revolving
credit facility maturing in 2011, which was unused at August 2, 2009, except for $27 million of standby letters of
credit. This agreement supports the company’s commercial paper programs.

In November 2008, the company filed a registration statement with the Securities and Exchange Commission
that registered an indeterminate amount of debt securities. Under the registration statement, the company may issue
debt securities, depending on market conditions.

The company is in compliance with the covenants contained in its revolving credit facilities and debt

securities.

Contractual Obligations and Other Commitments

Contractual Obligations

The following table summarizes the company’s obligations and commitments to make future payments under
certain contractual obligations. For additional information on debt, see Note 11 to the Consolidated Financial
Statements. Operating leases are primarily entered into for warehouse and office facilities and certain equipment.
Purchase commitments represent purchase orders and long-term purchase arrangements related to the procurement
of ingredients, supplies, machinery, equipment and services. These commitments are not expected to have a
material impact on liquidity. Other long-term liabilities primarily represent payments related to deferred com-
pensation obligations. For additional information on other long-term liabilities, see Note 16 to the Consolidated
Financial Statements.

Debt obligations(1) . . . . . . . . . . . . . . . . . . . . . . .
Interest payments(2) . . . . . . . . . . . . . . . . . . . . . .
Purchase commitments . . . . . . . . . . . . . . . . . . . .
Operating leases . . . . . . . . . . . . . . . . . . . . . . . . .
Derivative and forward payments(3) . . . . . . . . . .
Other long-term liabilities(4) . . . . . . . . . . . . . . . .

Thereafter

2010

2013 -
2014

Contractual Payments Due by Fiscal Year
2011 -
2012
(Millions)
$ 703
158
78
77
9
30

$ 378
114
946
46
13
16

$700
110
18
56
18
20

Total

$2,581
564
1,072
236
40
153

$ 800
182
30
57
—
87

Total long-term cash obligations . . . . . . . . . . . . .

$4,646

$1,513

$1,055

$922

$1,156

(1) Excludes unamortized net discount/premium on debt issuances, unamortized gain on a terminated interest rate
swap and amounts related to interest rate swaps designated as fair-value hedges. For additional information on
debt obligations, see Note 11 to the Consolidated Financial Statements.

(2) Interest payments for notes payable, long-term debt and derivative instruments are calculated as follows. For
notes payable, interest is based on par values and rates of contractually obligated issuances at fiscal year end.
For fixed-rate long-term debt, interest is based on principal amounts and fixed coupon rates at fiscal year end.
Interest on fixed-rate derivative instruments is based on notional amounts and fixed interest rates contractually
obligated at fiscal year end. Interest on variable-rate derivative instruments is based on notional amounts
contractually obligated at fiscal year end and rates estimated over the instrument’s life using forward interest
rates plus applicable spreads.

(3) Represents payments of cross-currency swaps and forward exchange contracts.

(4) Represents other long-term liabilities, excluding deferred taxes, unrecognized tax benefits, minority interest,
postretirement benefits, payments related to pension plans and unvested stock-based compensation. For
additional information on pension and postretirement benefits, see Note 9 to the Consolidated Financial
Statements.

26

Off-Balance Sheet Arrangements and Other Commitments

The company guarantees approximately 1,900 bank loans to Pepperidge Farm independent sales distributors
by third party financial institutions used to purchase distribution routes. The maximum potential amount of the
future payments the company could be required to make under the guarantees is $159 million. The company’s
guarantees are indirectly secured by the distribution routes. The company does not believe that it is probable that it
will be required to make guarantee payments as a result of defaults on the bank loans guaranteed. In connection with
the sale of certain Australian salty snack food brands and assets, the company agreed to provide a loan facility to the
buyer of AUD $10 million, or approximately USD $7 million. The facility was drawn down in AUD $5 million
increments in 2009. Borrowings under the facility are to be repaid five years after the closing date. See also Note 15
to the Consolidated Financial Statements for information on off-balance sheet arrangements.

Inflation

In fiscal 2008 and 2009, inflation, on average, has been significantly higher than recent years. The company
uses a number of strategies to mitigate the effects of cost inflation. These strategies include increasing prices,
pursuing cost productivity initiatives such as global procurement strategies, commodity hedging and making capital
investments that improve the efficiency of operations.

Market Risk Sensitivity

The principal market risks to which the company is exposed are changes in foreign currency exchange rates,
interest rates and commodity prices. In addition, the company is exposed to equity price changes related to certain
deferred compensation obligations. The company manages its exposure to changes in interest rates by optimizing
the use of variable-rate and fixed-rate debt and by utilizing interest rate swaps in order to maintain its
variable-to-total debt ratio within targeted guidelines. International operations, which accounted for approximately
27% of 2009 net sales, are concentrated principally in Australia, Canada, France and Germany. The company
manages its foreign currency exposures by borrowing in various foreign currencies and utilizing cross-currency
swaps and forward contracts. Swaps and forward contracts are entered into for periods consistent with related
underlying exposures and do not constitute positions independent of those exposures. The company does not enter
into contracts for speculative purposes and does not use leveraged instruments.

The company principally uses a combination of purchase orders and various short- and long-term supply
arrangements in connection with the purchase of raw materials, including certain commodities and agricultural
products. The company also enters into commodity futures and option contracts to reduce the volatility of price
fluctuations of natural gas, diesel fuel, wheat, soybean oil, cocoa, aluminum and corn which impact the cost of raw
materials.

The information below summarizes the company’s market risks associated with debt obligations and other
significant financial instruments as of August 2, 2009. Fair values included herein have been determined based on
quoted market prices or pricing models using current market rates. The information presented below should be read
in conjunction with Notes 11 through 13 to the Consolidated Financial Statements.

27

The table below presents principal cash flows and related interest rates by fiscal year of maturity for debt
obligations. Interest rates disclosed on variable-rate debt maturing in 2010 represent the weighted-average rates at
the period end. Notional amounts and related interest rates of interest rate swaps are presented by fiscal year of
maturity. For the swaps, variable rates are the weighted-average forward rates for the term of each contract.

Expected Fiscal Year of Maturity

2010

2011

2012

2013

2014
(Millions)

Thereafter

Total

Fair Value

Debt(1)
Fixed rate . . . . . . . . . . . . . . . . . $
Weighted-average interest rate . .

4

$ 701

2
5.22% 6.75% 5.71% 5.00% 4.88%

$ 400

$ 300

$

Variable rate . . . . . . . . . . . . . . . $ 374(2)
0.58%
Weighted-average interest rate . .

Interest Rate Swaps
Fixed to variable . . . . . . . . . . . .
Average pay rate . . . . . . . . . . . .
Average receive rate . . . . . . . . .

$ 300(3) $ 200(4)
2.75% 2.91%
5.00% 4.88%

$ 800
4.91%

$2,207

$2,437

5.50%

$ 374

$ 374

0.58%

$ 500

$

38

2.81%
4.95%

(1) Excludes unamortized net premium/discount on debt issuances, unamortized gain on a terminated interest rate

swap, and amounts related to interest rate swaps designated as fair-value hedges.

(2) Represents $350 million of USD borrowings and $24 million equivalent of borrowings in other currencies.

(3) Swaps $300 million of 5.00% notes due in 2013.
(4) Swaps $200 million of 4.875% notes due in 2014.

As of August 3, 2008, fixed-rate debt of approximately $1.9 billion with an average interest rate of 6.08% and
variable-rate debt of approximately $679 million with an average interest rate of 2.38% were outstanding. As of
August 3, 2008, the company had swapped $675 million of fixed-rate debt to variable. The average rate to be
received on these swaps was 5.19% and the average rate paid was estimated to be 4.42% over the remaining life of
the swaps. As of August 3, 2008, the company had two forward starting interest rate swaps with a combined notional
value of $200 million to hedge an anticipated debt offering in fiscal 2009. The average rate estimated to be received
on these swaps was 5.05% and the average rate to be paid was 4.90%.

The company is exposed to foreign exchange risk related to its international operations, including non-
functional currency intercompany debt and net investments in subsidiaries. The following table summarizes the
cross-currency swaps outstanding as of August 2, 2009, which hedge such exposures. The notional amount of each
currency and the related weighted-average forward interest rate are presented in the Cross-Currency Swaps table.

28

Cross-Currency Swaps

Expiration

Interest
Rate

Notional
Value

Fair
Value

(Millions)

Pay fixed SEK . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Receive fixed USD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Pay variable EUR . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Receive variable USD . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Pay fixed CAD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Receive fixed USD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Pay variable AUD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Receive variable USD . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Pay variable AUD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Receive variable USD . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Pay variable EUR . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Receive variable USD . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Pay variable EUR . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Receive variable USD . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Pay fixed EUR . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Receive fixed USD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Pay variable CAD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Receive variable USD . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Pay fixed CAD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Receive fixed USD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2010

2010

2010

2010

2010

2011

2011

2012

2012

2014

4.53% $ 32
4.29%
1.63% $ 20
1.23%

4.25% $ 81
4.27%

3.95% $123
1.30%
3.95% $126
1.32%
2.62% $ 69
2.65%

2.98% $ 69
3.18%

4.33% $102
5.11%
2.26% $ 37
2.21%

6.24% $ 60
5.66%

$ (1)

$ (2)

$ 3

$ (3)

$ 0

$ 7

$ (5)

$ (8)

$ (3)

$(23)

Total

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$719

$(35)

The cross-currency swap contracts outstanding at August 3, 2008 represented one pay fixed SEK/receive fixed
USD swap with a notional value of $32 million, two pay fixed CAD/receive fixed USD swaps with notional values
totaling $120 million, one pay variable CAD/receive variable USD swap with a notional value of $38 million, one
pay fixed EUR/receive fixed USD swap with a notional value totaling $102 million, three pay variable EUR/receive
variable USD swaps with notional values totaling $158 million and two pay variable AUD/receive variable USD
swaps with notional values totaling $249 million. The aggregate notional value of these swap contracts was
$699 million as of August 3, 2008, and the aggregate fair value of these swap contracts was a loss of $117 million as
of August 3, 2008.

The company is also exposed to foreign exchange risk as a result of transactions in currencies other than the
functional currency of certain subsidiaries, including subsidiary debt. The company utilizes foreign exchange
forward purchase and sale contracts to hedge these exposures. The table below summarizes the foreign exchange
forward contracts outstanding and the related weighted-average contract exchange rates as of August 2, 2009.

Forward Exchange Contracts

Receive AUD/Pay USD . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Receive USD/Pay CAD . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Receive AUD/Pay NZD . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Receive GBP/Pay AUD . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Receive EUR/Pay USD . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Receive CAD/Pay USD . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Receive USD/Pay AUD . . . . . . . . . . . . . . . . . . . . . . . . . . . .

29

Contract
Amount
(Millions)
$ 90
$128
$ 15
$
9
$ 74
$ 56
$ 11

Weighted Average Contractual
Exchange Rate

0.82
1.17
1.21
2.11
1.42
0.92
1.42

The company had an additional $22 million in a number of smaller contracts to purchase or sell various other
currencies, such as the Australian dollar, euro, Japanese yen, and Swedish krona, as of August 2, 2009. The
aggregate fair value of all contracts was a loss of $10 million as of August 2, 2009. The total forward exchange
contracts outstanding as of August 3, 2008 were $190 million with a fair value gain of $1 million.

The company enters into commodity futures and options contracts to reduce the volatility of price fluctuations
for commodities. The notional value of these contracts was $51 million and the aggregate fair value of these
contracts was not material as of August 2, 2009. The total notional value of these contracts was $146 million and the
aggregate fair value was a loss of $3 million as of August 3, 2008.

The company had swap contracts outstanding as of August 2, 2009, which hedge a portion of exposures
relating to certain deferred compensation obligations linked to the total return of the Standard & Poor’s 500 Index,
the total return of the company’s capital stock and the total return of the Puritan Fund. Under these contracts, the
company pays variable interest rates and receives from the counterparty either the Standard & Poor’s 500 Index total
return, the Puritan Fund total return, or the total return on company capital stock. The notional value of the contract
that is linked to the return on the Standard & Poor’s 500 Index was $8 million at August 2, 2009 and $16 million at
August 3, 2008. The average forward interest rate applicable to the contract, which expires in 2010, was 0.78% at
August 2, 2009. The notional value of the contract that is linked to the return on the Puritan Fund was $6 million at
August 2, 2009 and $9 million at August 3, 2008. The average forward interest rate applicable to the contract, which
expires in 2010, was 1.48% at August 2, 2009. The notional value of the contract that is linked to the total return on
company capital stock was $34 million at August 2, 2009 and $31 million at August 3, 2008. The average forward
interest rate applicable to this contract, which expires in 2010, was 0.98% at August 2, 2009. The fair value of these
contracts was a $4 million gain at August 2, 2009 and $1 million gain at August 3, 2008.

The company’s utilization of financial instruments in managing market risk exposures described above is
consistent with the prior year. Changes in the portfolio of financial instruments are a function of the results of
operations, debt repayment and debt issuances, market effects on debt and foreign currency, and the company’s
acquisition and divestiture activities.

Significant Accounting Estimates

The consolidated financial statements of the company are prepared in conformity with accounting principles
generally accepted in the United States. The preparation of these financial statements requires the use of estimates,
judgments and assumptions that affect the reported amounts of assets and liabilities at the date of the financial
statements and reported amounts of revenues and expenses during the periods presented. Actual results could differ
from those estimates and assumptions. See Note 1 to the Consolidated Financial Statements for a discussion of
significant accounting policies. The following areas all require the use of subjective or complex judgments,
estimates and assumptions:

Trade and consumer promotion programs — The company offers various sales incentive programs to
customers and consumers, such as cooperative advertising programs, feature price discounts, in-store display
incentives and coupons. The recognition of the costs for these programs, which are classified as a reduction of
revenue, involves the use of judgment related to performance and redemption estimates. Estimates are made based
on historical experience and other factors. Actual expenses may differ if the level of redemption rates and
performance vary from estimates.

Valuation of long-lived assets — Fixed assets and amortizable intangible assets are reviewed for impairment
as events or changes in circumstances occur indicating that the carrying value of the asset may not be recoverable.
Undiscounted cash flow analyses are used to determine if an impairment exists. If an impairment is determined to
exist, the loss is calculated based on estimated fair value.

Goodwill and indefinite-lived intangible assets are tested at least annually for impairment, or as events or

changes in circumstances occur indicating that the carrying amount of the asset may not be recoverable.

Goodwill impairment testing first requires a comparison of the fair value of each reporting unit to the carrying
value. Fair value is determined based on discounted cash flow analyses. The discounted estimates of future cash
flows include significant management assumptions such as revenue growth rates, operating margins, weighted

30

average cost of capital, and future economic and market conditions. If the carrying value of the reporting unit
exceeds fair value, goodwill is considered impaired. The amount of the impairment is the difference between the
carrying value of the goodwill and the “implied” fair value, which is calculated as if the reporting unit had just been
acquired and accounted for as a business combination. As of August 2, 2009, the carrying value of goodwill was
$1.901 billion. The company has not recognized any impairment of goodwill as a result of annual testing, which
began in 2003. As of the 2009 measurement, the fair value of each reporting unit exceeded the carrying value by at
least 30%. Holding all other assumptions used in the 2009 measurement constant, a 100-basis-point increase in the
weighted average cost of capital would not result in the carrying value of any reporting unit to be in excess of the fair
value.

Indefinite-lived intangible assets are tested for impairment by comparing the fair value of the asset to the
carrying value. Fair value is determined based on discounted cash flow analyses that include significant man-
agement assumptions such as revenue growth rates, operating margins, weighted average cost of capital, and
assumed royalty rates. If the carrying value exceeds the fair value, the asset is reduced to fair value. In 2009, as part
of the company’s annual review of intangible assets, an impairment charge of $67 million was recognized related to
certain European trademarks, primarily in Germany and the Nordic region, used in the International Soup, Sauces
and Beverages segment. The trademarks were determined to be impaired as a result of a decrease in the fair value of
the brands, resulting from reduced expectations for discounted cash flows in comparison to prior year. The
reduction was due in part to a deterioration in market conditions and an increase in the weighted average cost of
capital. As of August 2, 2009, the carrying value of trademarks was $508 million. Holding all other assumptions
used in the 2009 measurement constant, the estimated impact of a 100-basis-point increase in the weighted average
cost of capital would be a reduction in the carrying value of trademarks of approximately $10 million. See Note 5 to
the Consolidated Financial Statements for additional information on goodwill and intangible assets.

The estimates of future cash flows involve considerable management judgment and are based upon assump-
tions about expected future operating performance, economic conditions, market conditions, and cost of capital.
Assumptions used in these forecasts are consistent with internal planning. However, inherent in estimating the
future cash flows are uncertainties beyond the company’s control, such as capital markets. The actual cash flows
could differ from management’s estimates due to changes in business conditions, operating performance, and
economic conditions.

Pension and postretirement benefits — The company provides certain pension and postretirement benefits to
employees and retirees. Determining the cost associated with such benefits is dependent on various actuarial
assumptions, including discount rates, expected return on plan assets, compensation increases, turnover rates and
health care trend rates. Independent actuaries, in accordance with accounting principles generally accepted in the
United States, perform the required calculations to determine expense. Actual results that differ from the actuarial
assumptions are generally accumulated and amortized over future periods.

The discount rate is established as of the company’s fiscal year-end measurement date. In establishing the
discount rate, the company reviews published market indices of high-quality debt securities, adjusted as appropriate
for duration. In addition, independent actuaries apply high-quality bond yield curves to the expected benefit
payments of the plans. The expected return on plan assets is a long-term assumption based upon historical
experience and expected future performance, considering the company’s current and projected investment mix.
This estimate is based on an estimate of future inflation, long-term projected real returns for each asset class, and a
premium for active management. Within any given fiscal period, significant differences may arise between the
actual return and the expected return on plan assets. The value of plan assets, used in the calculation of pension
expense, is determined on a calculated method that recognizes 20% of the difference between the actual fair value of
assets and the expected calculated method. Gains and losses resulting from differences between actual experience
and the assumptions are determined at each measurement date. If the net gain or loss exceeds 10% of the greater of
plan assets or liabilities, a portion is amortized into earnings in the following year.

Net periodic pension and postretirement expense was $53 million in 2009, $54 million in 2008 and $57 million
in 2007. The 2008 expense included $2 million of special termination benefits and curtailment costs related to the
Godiva divestiture, which was recorded in discontinued operations. The 2008 expense also included $4 million of

31

special termination and curtailment costs related to the restructuring initiatives. Significant weighted-average
assumptions as of the end of the year are as follows:

Pension
Discount rate for benefit obligations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Expected return on plan assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Postretirement
Discount rate for obligations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Initial health care trend rate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Ultimate health care trend rate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2009

2008

2007

6.00% 6.87% 6.40%
8.13% 8.60% 8.79%

6.00% 7.00% 6.50%
8.25% 9.00% 9.00%
4.50% 4.50% 4.50%

Estimated sensitivities to annual net periodic pension cost are as follows: a 50 basis point reduction in the
discount rate would increase expense by approximately $13 million; a 50 basis point reduction in the estimated
return on assets assumption would increase expense by approximately $11 million. A one percentage point increase
in assumed health care costs would increase postretirement service and interest cost by approximately $1 million.

Net periodic pension and postretirement expense is expected to increase to approximately $80 million in 2010
primarily due to a reduction in the discount rate for benefit obligations, a significant decline in the fair value of plan
assets and a reduction in the expected return on plan assets.

Although there were no mandatory funding requirements to the U.S. plans in 2009, 2008 and 2007, the
company made voluntary contributions of $70 million in 2008 and $22 million in 2007 to a U.S. plan based on
expected future funding requirements. Contributions to international plans were $13 million in 2009, $8 million in
2008 and $10 million in 2007. Given the adverse impact of declining financial markets on the funding levels of the
plans, the company contributed $260 million to a U.S. plan in the first quarter of 2010. Contributions to
non-U.S. plans are expected to be approximately $18 million in 2010.

As of July 29, 2007, the company adopted Statement of Financial Accounting Standards (SFAS) No. 158
“Employers’ Accounting for Defined Benefit Pension and Other Postretirement Plans, an amendment of FASB
Statements No. 87, 88, 106 and 132(R).” SFAS No. 158 requires an employer to recognize the funded status of
defined benefit postretirement plans as an asset or liability on the balance sheet and requires any unrecognized prior
service cost and actuarial gains/losses to be recognized in other comprehensive income.

See also Note 9 to the Consolidated Financial Statements for additional information on pension and

postretirement expenses.

Income taxes — The effective tax rate reflects statutory tax rates, tax planning opportunities available in the
various jurisdictions in which the company operates and management’s estimate of the ultimate outcome of various
tax audits and issues. Significant judgment is required in determining the effective tax rate and in evaluating tax
positions. Income taxes are recorded based on amounts refundable or payable in the current year and include the
effect of deferred taxes. Deferred tax assets and liabilities are recognized for the future impact of differences
between the financial statement carrying amounts of assets and liabilities and their respective tax bases, as well as
for operating loss and tax credit carryforwards. Deferred tax assets and liabilities are measured using enacted tax
rates expected to apply to taxable income in the years in which those differences are expected to be recovered or
settled. Valuation allowances are established for deferred tax assets when it is more likely than not that a tax benefit
will not be realized.

Beginning in 2008, the tax reserves are established in accordance with Financial Accounting Standards Board
(FASB) Interpretation No. (FIN) 48 “Accounting for Uncertainty in Income Taxes — an interpretation of FASB
Statement No. 109,” which was adopted at the beginning of fiscal 2008. Upon adoption, the company recognized a
cumulative-effect adjustment of $6 million as an increase in the liability for unrecognized tax benefits, including
interest and penalties, and a reduction in retained earnings. Prior to the adoption of FIN 48, tax reserves were
established to reflect the probable outcome of known tax contingencies. As of August 2, 2009, the liability for
unrecognized tax benefits, including interest and penalties, was $50 million.

32

See also Notes 1 and 10 to the Consolidated Financial Statements for further discussion on income taxes.

Recently Issued Accounting Pronouncements

In December 2007, the FASB issued SFAS No. 141(R) “Business Combinations,” which establishes the
principles and requirements for how an acquirer recognizes the assets acquired, the liabilities assumed, and any
noncontrolling interest in the acquiree at the acquisition date, measured at their fair values as of that date with
limited exceptions. SFAS No. 141(R) also requires acquisition-related transaction costs to be expensed as incurred
rather than capitalized as a component of the business combination. In April 2009, the FASB issued FSP
FAS 141(R)-1 “Accounting for Assets Acquired and Liabilities Assumed in a Business Combination That Arise
from Contingencies.” SFAS No. 141(R) and FSP FAS 141(R)-1 apply to business combinations for which the
acquisition date is after the beginning of the first annual reporting period beginning after December 15, 2008.
Earlier adoption is not permitted. The company will adopt SFAS 141(R) as revised for any business combinations
entered into in fiscal 2010 and thereafter.

In December 2007, the FASB issued SFAS No. 160 “Noncontrolling Interests in Consolidated Financial
Statements — an Amendment of ARB No. 51.” SFAS No. 160 establishes accounting and reporting standards for
the noncontrolling interest in a subsidiary and for the deconsolidation of a subsidiary. It clarifies that a non-
controlling interest in a subsidiary is an ownership interest in the consolidated entity that should be recorded as
equity in the consolidated financial statements. This Statement also requires that consolidated net income shall be
adjusted to include the net income attributed to the noncontrolling interest. Disclosure on the face of the income
statement of the amounts of consolidated net income attributable to the parent and to the noncontrolling interest is
required. SFAS No. 160 is effective for fiscal years beginning after December 15, 2008. Earlier adoption is not
permitted. The company will adopt SFAS No. 160 in first quarter of fiscal 2010. The company does not expect the
adoption will have a material impact on the consolidated financial statements.

In June 2008, the FASB issued FSP Emerging Issues Task Force (EITF) 03-6-1 “Determining Whether
Instruments Granted in Share-Based Payment Transactions Are Participating Securities.” FSP EITF 03-6-1
provides that unvested share-based payment awards that contain non-forfeitable rights to dividends or dividend
equivalents (whether paid or unpaid) are participating securities and shall be included in the computation of
earnings per share pursuant to the two-class method. FSP EITF 03-6-1 is effective for fiscal years beginning after
December 15, 2008, and interim periods within those years. Upon adoption, a company is required to retrospec-
tively adjust its earnings per share data (including any amounts related to interim periods, summaries of earnings
and selected financial data) to conform with the provisions of FSP EITF 03-6-1. The company will adopt FSP
EITF 03-6-1 in fiscal 2010 and all prior period earnings per share data will be restated. Upon adoption, the company
expects the following reduction in basic and diluted earnings per share for fiscal 2009 and fiscal 2008:

2009

2008

Basic

Diluted

Basic

Diluted

Continuing operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $(.03)
Net earnings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $(.03)

$(.01)
$(.01)

$(.03)
$(.06)

$(.01)
$(.03)

In December 2008, the FASB issued FSP FAS 132(R)-1 “Employers’ Disclosures about Postretirement Benefit
Plan Assets,” which provides additional guidance on employers’ disclosures about the plan assets of defined benefit
pension or other postretirement plans. The disclosures required by FSP FAS 132(R)-1 include a description of how
investment allocation decisions are made, major categories of plan assets, valuation techniques used to measure the
fair value of plan assets, the impact of measurements using significant unobservable inputs and concentrations of
risk within plan assets. The disclosures about plan assets required by this FSP shall be provided for fiscal years
ending after December 15, 2009. FSP FAS 132(R)-1 will be effective for the company for fiscal year end 2010 and
will result in additional disclosures.

In April 2009, the FASB issued FSP FAS No. 107-1 and Accounting Principles Board (APB) 28-1 “Interim
Disclosures about Fair Value of Financial Instruments,” which requires disclosures about fair value of financial
instruments for interim reporting periods and amends APB Opinion No. 28 “Interim Financial Reporting” to require
those disclosures in summarized financial information at interim reporting periods. The FSP is effective for interim
reporting periods ending after June 15, 2009, with early adoption permitted for periods ending after March 15, 2009.

33

The FSP does not require disclosures for earlier periods presented for comparative purposes at initial adoption. The
company will adopt the disclosure requirements in the first quarter of fiscal 2010.

In June 2009, the FASB issued SFAS No. 168 “The FASB Accounting Standards CodificationTM and the
Hierarchy of Generally Accepted Accounting Principles — a Replacement of FASB Statement No. 162.” The
FASB Accounting Standards Codification (Codification) will become the source of authoritative U.S. generally
accepted accounting principles (GAAP) to be applied by nongovernmental entities. Rules and interpretive releases
of the Securities and Exchange Commission (SEC) under authority of federal securities laws are also sources of
authoritative GAAP for SEC registrants. On the effective date of this Statement, the Codification will supersede all
then-existing non-SEC accounting and reporting standards. All other nongrandfathered non-SEC accounting
literature not included in the Codification will become nonauthoritative. This Statement is effective for financial
statements issued for interim and annual periods ending after September 15, 2009. The adoption of SFAS No. 168 is
not expected to have a material impact on the company’s consolidated financial statements.

Cautionary Factors That May Affect Future Results

This Report contains “forward-looking” statements that reflect the company’s current expectations regarding
future results of operations, economic performance, financial condition and achievements of the company. The
company tries, wherever possible, to identify these forward-looking statements by using words such as “anticipate,”
“believe,” “estimate,” “expect,” “will” and similar expressions. One can also identify them by the fact that they do
not relate strictly to historical or current facts. These statements reflect the company’s current plans and
expectations and are based on information currently available to it. They rely on a number of assumptions
regarding future events and estimates which could be inaccurate and which are inherently subject to risks and
uncertainties.

The company wishes to caution the reader that the following important factors and those important factors
described in Part 1, Item 1A and elsewhere in the commentary, or in the Securities and Exchange Commission
filings of the company, could affect the company’s actual results and could cause such results to vary materially
from those expressed in any forward-looking statements made by, or on behalf of, the company:

(cid:129) the impact of strong competitive response to the company’s efforts to leverage its brand power with product
innovation, promotional programs and new advertising, and of changes in consumer demand for the
company’s products;

(cid:129) the risks in the marketplace associated with trade and consumer acceptance of product improvements,

shelving initiatives and new product introductions;

(cid:129) the company’s ability to achieve sales and earnings guidance, which are based on assumptions about sales
volume, product mix, the development and success of new products, the impact of marketing and pricing
actions and product costs;

(cid:129) the company’s ability to realize projected cost savings and benefits, including those contemplated by

restructuring programs and other cost-savings initiatives;

(cid:129) the company’s ability to successfully manage changes to its business processes, including selling, distri-

bution, product capacity, information management systems and the integration of acquisitions;

(cid:129) the increased significance of certain of the company’s key trade customers;

(cid:129) the impact of inventory management practices by the company’s trade customers;

(cid:129) the impact of fluctuations in the supply and inflation in energy, raw and packaging materials cost;

(cid:129) the risks associated with portfolio changes and completion of acquisitions and divestitures;

(cid:129) the uncertainties of litigation described from time to time in the company’s Securities and Exchange

Commission filings;

(cid:129) the impact of changes in currency exchange rates, tax rates, interest rates, debt and equity markets, inflation

rates, economic conditions and other external factors; and

34

(cid:129) the impact of unforeseen business disruptions in one or more of the company’s markets due to political

instability, civil disobedience, armed hostilities, natural disasters or other calamities.

This discussion of uncertainties is by no means exhaustive but is designed to highlight important factors that
may impact the company’s outlook. The company disclaims any obligation or intent to update forward-looking
statements made by the company in order to reflect new information, events or circumstances after the date they are
made.

Item 7A. Quantitative and Qualitative Disclosures about Market Risk

The information presented in the section entitled “Management’s Discussion and Analysis of Results of

Operations and Financial Condition — Market Risk Sensitivity” is incorporated herein by reference.

35

Item 8. Financial Statements and Supplementary Data

Consolidated Statements of Earnings

Net Sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2007
2008
2009
52 weeks
53 weeks
52 weeks
(Millions, except per share amounts)
$7,586
$7,385
$7,998

Costs and expenses

Cost of products sold . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Marketing and selling expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Administrative expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Research and development expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other expenses/(income) (Note 16) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Restructuring charges (Note 7) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total costs and expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Earnings Before Interest and Taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Interest expense (Note 16) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Interest income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Earnings before taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Taxes on earnings (Note 10) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Earnings from continuing operations. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Earnings from discontinued operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

4,558
1,077
591
114
61
—

6,401

1,185
110
4

1,079
347

732
4

4,827
1,162
608
115
13
175

6,900

1,098
167
8

939
268

671
494

4,384
1,106
571
111
(30)
—

6,142

1,243
163
19

1,099
307

792
62

Net Earnings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 736

$1,165

$ 854

Per Share — Basic

Earnings from continuing operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Earnings from discontinued operations . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 2.08
.01

$ 1.80
1.32

$ 2.05
.16

Net Earnings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 2.09

$ 3.12

$ 2.21

Weighted average shares outstanding — basic . . . . . . . . . . . . . . . . . . . . . . . . .

352

373

386

Per Share — Assuming Dilution

Earnings from continuing operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Earnings from discontinued operations . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 2.04
.01

$ 1.76
1.30

$ 2.00
.16

Net Earnings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 2.06

$ 3.06

$ 2.16

Weighted average shares outstanding — assuming dilution . . . . . . . . . . . . . . .

358

381

396

The sum of the individual per share amounts does not equal net earnings per share due to rounding.

See accompanying Notes to Consolidated Financial Statements.

36

Consolidated Balance Sheets

August 3,
August 2,
2008
2009
(Millions, except per
share amounts)

Current Assets
Cash and cash equivalents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accounts receivable (Note 16) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Inventories (Note 16) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other current assets (Note 16) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Current assets held for sale . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

Total current assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Plant Assets, Net of Depreciation (Note 16) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Goodwill (Note 5) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other Intangible Assets, Net of Amortization (Note 5) . . . . . . . . . . . . . . . . . . . . . . . .
Other Assets (Note 16). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Non-current Assets Held for Sale . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

51
528
824
148
—

1,551

1,977
1,901
522
105
—

$

81
570
829
172
41

1,693

1,939
1,998
605
211
28

Total assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 6,056

$ 6,474

Current Liabilities
Notes payable (Note 11) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Payable to suppliers and others . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accrued liabilities (Note 16) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Dividend payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accrued income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Current liabilities held for sale . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total current liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Long-term Debt (Note 11) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other Liabilities (Note 16) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Non-current Liabilities Held for Sale . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Shareowners’ Equity (Note 14)
Preferred stock; authorized 40 shares; none issued . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Capital stock, $.0375 par value; authorized 560 shares; issued 542 shares . . . . . . . . . . . .
Additional paid-in capital
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Earnings retained in the business . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Capital stock in treasury, 199 shares in 2009 and 186 shares in 2008, at cost. . . . . . . . . .
Accumulated other comprehensive loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

378
569
579
88
14
—

1,628

2,246
1,454
—

5,328

$

982
655
655
81
9
21

2,403

1,633
1,119
1

5,156

—
20
332
8,288
(7,194)
(718)

—
20
337
7,909
(6,812)
(136)

Total shareowners’ equity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

728

1,318

Total liabilities and shareowners’ equity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 6,056

$ 6,474

See accompanying Notes to Consolidated Financial Statements.

37

Consolidated Statements of Cash Flows

2009

2008
(Millions)

2007

Cash Flows from Operating Activities:

Net earnings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Adjustments to reconcile net earnings to operating cash flow

$ 736

$ 1,165

$

854

Impairment charge (Note 5) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Restructuring charges (Note 7) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Stock-based compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Resolution of tax matters (Note 10) . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Reversal of legal reserves . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Depreciation and amortization . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Gain on sale of businesses (Note 3) . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Gain on sale of facility. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other, net (Note 16) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Changes in working capital

Accounts receivable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Inventories . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Prepaid assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accounts payable and accrued liabilities . . . . . . . . . . . . . . . . . . . . . . . . . .
Pension fund contributions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Payments for hedging activities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other (Note 16) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net Cash Provided by Operating Activities. . . . . . . . . . . . . . . . . . . . . . . . . .
Cash Flows from Investing Activities:

Purchases of plant assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Sales of plant assets. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Businesses acquired (Note 8) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Sales of businesses, net of cash divested (Note 3) . . . . . . . . . . . . . . . . . . . . .
Other, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net Cash Provided by (Used in) Investing Activities . . . . . . . . . . . . . . . . . . .
Cash Flows from Financing Activities:

Net short-term borrowings (repayments) . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Long-term borrowings (repayments) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Repayments of notes payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Dividends paid . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Treasury stock purchases . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Treasury stock issuances . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Excess tax benefits on stock-based compensation . . . . . . . . . . . . . . . . . . . . .
Other, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net Cash Used in Financing Activities . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Effect of Exchange Rate Changes on Cash . . . . . . . . . . . . . . . . . . . . . . . . . .
Net Change in Cash and Cash Equivalents . . . . . . . . . . . . . . . . . . . . . . . . . .
Cash and Cash Equivalents — Beginning of Period . . . . . . . . . . . . . . . . . . .
Cash and Cash Equivalents — End of Period . . . . . . . . . . . . . . . . . . . . . . . .

67
—
84
—
—
264
144
—
—
57

27
(14)
28
(125)
(13)
(44)
(45)
1,166

(345)
1
(66)
38
(6)

(378)

(320)
600
(300)
(350)
(527)
72
18
(7)

(814)
(4)

(30)
81
51

$

—
175
88
(13)
—
294
29
(698)
—
59

(53)
(91)
(22)
23
(78)
(65)
(47)
766

(298)
3
(9)
828
7

531

58
(181)
—
(329)
(903)
47
8
—

(1,300)
13

—
—
83
(25)
(20)
283
10
(42)
(23)
61

(68)
(29)
(3)
(128)
(32)
(186)
(61)
674

(334)
23
—
906
8

603

57
(62)
(600)
(308)
(1,140)
165
25
—

(1,863)
—

10
71
81

(586)
657
71

$

$

See accompanying Notes to Consolidated Financial Statements.

38

Consolidated Statements of Shareowners’ Equity

Capital Stock

Issued

In Treasury

Shares Amount Shares Amount

Additional
Paid-in
Capital

Earnings
Retained
in
the Business

Accumulated
Other
Comprehensive
Income (Loss)

Total
Shareowners’
Equity

(Millions, except per share amounts)

Balance at July 30, 2006 . . . . . . . . . . .

542

$20

(140) $(5,147)

$352

$6,539

$

4

$ 1,768

Comprehensive income

Net earnings . . . . . . . . . . . . . . . . .
Foreign currency translation

adjustments, net of tax . . . . . . . . .
Cash-flow hedges, net of tax . . . . . .
Minimum pension liability, net of

tax. . . . . . . . . . . . . . . . . . . . . . .
Other comprehensive income . . . . . .
Total Comprehensive income . . . . . . . .
Impact of adoption of SFAS No. 158,

net of tax (Note 9 ) . . . . . . . . . . . . .
Dividends ($.80 per share) . . . . . . . . .
Treasury stock purchased . . . . . . . . . .
Treasury stock issued under

management incentive and stock
option plans . . . . . . . . . . . . . . . . . .
Balance at July 29, 2007 . . . . . . . . . . .

Comprehensive income (loss)

Net earnings . . . . . . . . . . . . . . . . .
Foreign currency translation

adjustments, net of tax . . . . . . . . .
Cash-flow hedges, net of tax . . . . . .
Pension and postretirement benefits,

net of tax . . . . . . . . . . . . . . . . . .
Other comprehensive loss . . . . . . . .
Total Comprehensive income . . . . . . . .
Impact of adoption of FIN 48

(Note 10) . . . . . . . . . . . . . . . . . . . .
Dividends ($.88 per share) . . . . . . . . .
Treasury stock purchased . . . . . . . . . .
Treasury stock issued under

management incentive and stock
option plans . . . . . . . . . . . . . . . . . .
Balance at August 3, 2008 . . . . . . . . .

Comprehensive income (loss)

Net earnings . . . . . . . . . . . . . . . . .
Foreign currency translation

adjustments, net of tax . . . . . . . .
Cash-flow hedges, net of tax . . . . .
Pension and postretirement

benefits, net of tax . . . . . . . . . . .
Other comprehensive loss . . . . . . .
Total Comprehensive income. . . . . . .
Dividends ($1.00 per share) . . . . . . . .
Treasury stock purchased . . . . . . . . .
Treasury stock issued under

management incentive and stock
option plans . . . . . . . . . . . . . . . . .
Balance at August 2, 2009 . . . . . . . . .

854

(30)

(1,098)

(42)

(311)

43
9

51
103

(230)

854

43
9

51
103
957

(230)
(311)
(1,140)

542

20

7
(163)

230
(6,015)

21
331

7,082

(123)

112
11

(136)
(13)

1,165

(6)
(332)

(26)

(903)

542

20

3
(186)

106
(6,812)

6
337

7,909

(136)

736

(357)

(148)
(25)

(409)
(582)

(17)

(527)

542

$20

4

145
(199) $(7,194)

(5)
$332

$8,288

$(718)

$

251
1,295

1,165

112
11

(136)
(13)
1,152

(6)
(332)
(903)

112
1,318

736

(148)
(25)

(409)
(582)
154
(357)
(527)

140
728

See accompanying Notes to Consolidated Financial Statements.

39

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(currency in millions, except per share amounts)

1. Summary of Significant Accounting Policies

Basis of Presentation — The consolidated financial statements include the accounts of the company and its
majority-owned subsidiaries. Intercompany transactions are eliminated in consolidation. Certain amounts in prior-
year financial statements were reclassified to conform to the current-year presentation. The company’s fiscal year
ends on the Sunday nearest July 31. There were 52 weeks in 2009 and 2007 and 53 weeks in 2008.

On March 18, 2008, the company completed the sale of its Godiva Chocolatier business for $850, pursuant to a
Sale and Purchase Agreement dated December 20, 2007. The company has reflected the results of this business as
discontinued operations in the consolidated statements of earnings. See Note 3 for additional information on the
sale.

On August 15, 2006, the company completed the sale of its United Kingdom and Ireland businesses for £460,
or approximately $870, pursuant to a Sale and Purchase Agreement dated July 12, 2006. The company has reflected
the results of these businesses as discontinued operations in the consolidated statements of earnings. See Note 3 for
additional information on the sale.

Subsequent events have been evaluated through September 30, 2009, which represents the date the Consol-

idated Financial Statements were issued.

Revenue Recognition — Revenues are recognized when the earnings process is complete. This occurs when
products are shipped in accordance with terms of agreements, title and risk of loss transfer to customers, collection
is probable and pricing is fixed or determinable. Revenues are recognized net of provisions for returns, discounts
and allowances. Certain sales promotion expenses, such as coupon redemption costs, cooperative advertising
programs, new product introduction fees, feature price discounts and in-store display incentives, are classified as a
reduction of sales.

Cash and Cash Equivalents — All highly liquid debt instruments purchased with a maturity of three months or

less are classified as cash equivalents.

Inventories — All inventories are valued at the lower of average cost or market.

Property, Plant and Equipment — Property, plant and equipment are recorded at historical cost and are
depreciated over estimated useful lives using the straight-line method. Buildings and machinery and equipment are
depreciated over periods not exceeding 45 years and 15 years, respectively. Assets are evaluated for impairment
when conditions indicate that the carrying value may not be recoverable. Such conditions include significant
adverse changes in business climate or a plan of disposal.

Goodwill and Intangible Assets — Goodwill and indefinite-lived intangible assets are not amortized but rather
are tested at least annually for impairment in accordance with Statement of Financial Accounting Standards (SFAS)
No. 142 “Goodwill and Other Intangible Assets.” Goodwill and indefinite-lived intangible assets are also tested for
impairment as events or changes in circumstances occur indicating that the carrying value may not be recoverable.
Intangible assets with finite lives are amortized over the estimated useful life and reviewed for impairment in
accordance with SFAS No. 144 “Accounting for the Impairment or Disposal of Long-lived Assets.” Goodwill
impairment testing first requires a comparison of the fair value of each reporting unit to the carrying value. If the
carrying value of the reporting unit exceeds fair value, goodwill is considered impaired. The amount of the
impairment is the difference between the carrying value of goodwill and the “implied” fair value, which is
calculated as if the reporting unit had just been acquired and accounted for as a business combination. Impairment
testing for indefinite-lived intangible assets requires a comparison between the fair value and carrying value of the
asset. If carrying value exceeds the fair value, the asset is reduced to fair value. Fair values are primarily determined
using discounted cash flow analyses. See Note 5 for information on goodwill and other intangible assets.

Derivative Financial Instruments — The company uses derivative financial instruments primarily for pur-
poses of hedging exposures to fluctuations in foreign currency exchange rates, interest rates, commodities and
equity-linked employee benefit obligations. These derivative contracts are entered into for periods consistent with

40

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)

the related underlying exposures and do not constitute positions independent of those exposures. The company does
not enter into derivative contracts for speculative purposes and does not use leveraged instruments. The company’s
derivative programs include strategies that both qualify and do not qualify for hedge accounting treatment under
SFAS No. 133 “Accounting for Derivative Instruments and Hedging Activities,” as amended.

All derivatives are recognized on the balance sheet at fair value. On the date the derivative contract is entered
into, the company designates the derivative as a hedge of the fair value of a recognized asset or liability or a firm
commitment (fair-value hedge), a hedge of a forecasted transaction or of the variability of cash flows to be received
or paid related to a recognized asset or liability (cash-flow hedge), or a hedge of a net investment in a foreign
operation. Some derivatives may also be considered natural hedging instruments (changes in fair value act as
economic offsets to changes in fair value of the underlying hedged item) and are not designated for hedge
accounting under SFAS No. 133.

Changes in the fair value of a fair-value hedge, along with the gain or loss on the underlying hedged asset or
liability (including losses or gains on firm commitments), are recorded in current-period earnings. The effective
portion of gains and losses on cash-flow hedges are recorded in other comprehensive income (loss), until earnings
are affected by the variability of cash flows. If a derivative is used as a hedge of a net investment in a foreign
operation, its changes in fair value, to the extent effective as a hedge, are recorded in other comprehensive income
(loss). Any ineffective portion of designated hedges is recognized in current-period earnings. Changes in the fair
value of derivatives that are not designated for hedge accounting are recognized in current-period earnings.

Cash flows from derivative contracts are included in Net cash provided by operating activities.

Stock-Based Compensation — On August 1, 2005, the company adopted the provisions of SFAS No. 123
(revised 2004) “Share-Based Payment” (SFAS No. 123R), which requires stock-based compensation to be
measured based on the grant-date fair value of the awards and the cost to be recognized over the period during
which an employee is required to provide service in exchange for the award. The company provides compensation
benefits by issuing unrestricted stock, restricted stock and restricted stock units (including EPS performance
restricted stock/units and total shareowner return (TSR) performance restricted stock/units). In previous fiscal
years, the company also issued stock options and stock appreciation rights to provide compensation benefits.
SFAS No. 123R was adopted using the modified prospective transition method. Under this method, the provisions
of SFAS No. 123R apply to all awards granted or modified after the date of adoption. In addition, compensation
expense was recognized for any unvested stock option awards outstanding as of the date of adoption. See also
Note 14.

Use of Estimates — Generally accepted accounting principles require management to make estimates and
assumptions that affect assets and liabilities, contingent assets and liabilities, and revenues and expenses. Actual
results could differ from those estimates.

Income Taxes — Income taxes are accounted for in accordance with SFAS No. 109 “Accounting for Income
Taxes.” Deferred tax assets and liabilities are recognized for the future impact of differences between the financial
statement carrying amounts of assets and liabilities and their respective tax bases, as well as for operating loss and
tax credit carryforwards. Deferred tax assets and liabilities are measured using enacted tax rates expected to apply to
taxable income in the years in which those temporary differences are expected to be recovered or settled. The effect
on deferred tax assets and liabilities of a change in tax rates is recognized in income in the period that includes the
enactment date. Valuation allowances are recorded to reduce deferred tax assets when it is more likely than not that
a tax benefit will not be realized.

In June 2006,

the Financial Accounting Standards Board (FASB)

issued Interpretation No. 48
(FIN 48) “Accounting for Uncertainty in Income Taxes — an interpretation of FASB Statement No. 109.” FIN 48
clarifies the criteria that must be met for financial statement recognition and measurement of tax positions taken or
expected to be taken in a tax return. This Interpretation also addresses derecognition, recognition of related
penalties and interest, classification of liabilities and disclosures of unrecognized tax benefits. FIN 48 was effective

41

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)

for fiscal years beginning after December 15, 2006. The company adopted FIN 48 as of July 30, 2007 (the beginning
of fiscal 2008). See Note 10 for additional information.

2. Recent Accounting Pronouncements

Recently Adopted Accounting Pronouncements

In September 2006, the FASB issued SFAS No. 157 “Fair Value Measurements,” which provides guidance for
using fair value to measure assets and liabilities. SFAS No. 157 establishes a definition of fair value, provides a
framework for measuring fair value and expands the disclosure requirements about fair value measurements. This
statement does not require any new fair value measurements but rather applies to all other accounting pronounce-
ments that require or permit fair value measurements. In February 2008, FASB Staff Position (FSP) No. FAS 157-2
was issued, which delayed by a year the effective date for certain nonfinancial assets and liabilities. The company
adopted SFAS No. 157 for financial assets and liabilities in the first quarter of fiscal 2009. See Note 13 for additional
information. The adoption did not have a material impact on the consolidated financial statements. The company is
currently evaluating the impact of SFAS No. 157 as it relates to nonfinancial assets and liabilities. The company will
adopt the remaining provisions in fiscal 2010 but does not expect the adoption to have a material impact on the
consolidated financial statements.

In February 2007, the FASB issued SFAS No. 159 “The Fair Value Option for Financial Assets and
Liabilities — Including an amendment of FASB Statement No. 115.” SFAS No. 159 allows companies to choose,
at specific election dates, to measure eligible financial assets and liabilities at fair value that are not otherwise
required to be measured at fair value. If a company elects the fair value option for an eligible item, changes in that
item’s fair value in subsequent reporting periods must be recognized in current earnings. The company adopted
SFAS No. 159 at the beginning of fiscal 2009. The company elected not to adopt the fair value option under
SFAS No. 159 for eligible financial assets and liabilities.

In March 2008, the FASB issued SFAS No. 161 “Disclosures about Derivative Instruments and Hedging
Activities — an amendment of FASB Statement No. 133,” which enhances the disclosure requirements for
derivative instruments and hedging activities. Entities are required to provide enhanced disclosures about
(a) the location and amounts of derivative instruments in an entity’s financial statements, (b) how derivative
instruments and related hedged items are accounted for under Statement 133 and its related interpretations, and
(c) how derivative instruments and related hedged items affect an entity’s financial position, financial performance,
and cash flows. The guidance in SFAS No. 161 is effective for financial statements issued for fiscal years and
interim periods beginning after November 15, 2008, with early application encouraged. This Statement encouraged,
but did not require, comparative disclosures for earlier periods at initial adoption. The company adopted SFAS No.
161 in the third quarter of fiscal 2009. See Note 12 for additional information.

In May 2009, the FASB issued SFAS No. 165 “Subsequent Events,” which establishes general standards of
accounting for and disclosure of events that occur after the balance sheet date but before the financial statements are
issued or are available to be issued. The Statement sets forth the period after the balance sheet date during which
management should evaluate events or transactions that may occur for potential recognition or disclosure in the
financial statements, the circumstances under which an entity should recognize events or transactions occurring
after the balance sheet date in its financial statements, and the disclosures that an entity should make about events or
transactions that occurred after the balance sheet date. It requires the disclosure of the date through which an entity
has evaluated subsequent events. SFAS No. 165 is effective for interim and annual reporting periods ending after
June 15, 2009, and shall be applied prospectively. The company adopted SFAS No. 165 in the fourth quarter of fiscal
2009. See Note 1 under Basis of Presentation for disclosures required under SFAS No. 165.

Recently Issued Accounting Pronouncements

In December 2007, the FASB issued SFAS No. 141(R) “Business Combinations,” which establishes the
principles and requirements for how an acquirer recognizes the assets acquired, the liabilities assumed, and any
noncontrolling interest in the acquiree at the acquisition date, measured at their fair values as of that date with

42

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)

limited exceptions. SFAS No. 141(R) also requires acquisition-related transaction costs to be expensed as incurred
rather than capitalized as a component of the business combination. In April 2009, the FASB issued FSP
FAS 141(R)-1 “Accounting for Assets Acquired and Liabilities Assumed in a Business Combination That Arise
from Contingencies.” SFAS No. 141(R) and FSP FAS 141(R)-1 apply to business combinations for which the
acquisition date is after the beginning of the first annual reporting period beginning after December 15, 2008.
Earlier adoption is not permitted. The company will adopt SFAS No. 141(R) as revised for any business
combinations entered into in fiscal 2010 and thereafter.

In December 2007, the FASB issued SFAS No. 160 “Noncontrolling Interests in Consolidated Financial
Statements — an Amendment of ARB No. 51.” SFAS No. 160 establishes accounting and reporting standards for
the noncontrolling interest in a subsidiary and for the deconsolidation of a subsidiary. It clarifies that a non-
controlling interest in a subsidiary is an ownership interest in the consolidated entity that should be recorded as
equity in the consolidated financial statements. This Statement also requires that consolidated net income shall be
adjusted to include the net income attributed to the noncontrolling interest. Disclosure on the face of the income
statement of the amounts of consolidated net income attributable to the parent and to the noncontrolling interest is
required. SFAS No. 160 is effective for fiscal years beginning after December 15, 2008. Earlier adoption is not
permitted. The company will adopt SFAS No. 160 in first quarter of fiscal 2010. The company does not expect the
adoption will have a material impact on the consolidated financial statements.

In June 2008, the FASB issued FSP Emerging Issues Task Force (EITF) 03-6-1 “Determining Whether
Instruments Granted in Share-Based Payment Transactions Are Participating Securities.” FSP EITF 03-6-1
provides that unvested share-based payment awards that contain non-forfeitable rights to dividends or dividend
equivalents (whether paid or unpaid) are participating securities and shall be included in the computation of
earnings per share pursuant to the two-class method. FSP EITF 03-6-1 is effective for fiscal years beginning after
December 15, 2008, and interim periods within those years. Upon adoption, a company is required to retrospec-
tively adjust its earnings per share data (including any amounts related to interim periods, summaries of earnings
and selected financial data) to conform with the provisions of FSP EITF 03-6-1. The company will adopt FSP
EITF 03-6-1 in fiscal 2010 and all prior period earnings per share data will be restated. Upon adoption, the company
expects the following reduction in basic and diluted earnings per share for fiscal 2009 and fiscal 2008:

2009

2008

Basic

Diluted

Basic

Diluted

Continuing operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $(.03)
Net earnings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $(.03)

$(.01)
$(.01)

$(.03)
$(.06)

$(.01)
$(.03)

In December 2008, the FASB issued FSP FAS 132(R)-1 “Employers’ Disclosures about Postretirement Benefit
Plan Assets,” which provides additional guidance on employers’ disclosures about the plan assets of defined benefit
pension or other postretirement plans. The disclosures required by FSP FAS 132(R)-1 include a description of how
investment allocation decisions are made, major categories of plan assets, valuation techniques used to measure the
fair value of plan assets, the impact of measurements using significant unobservable inputs and concentrations of
risk within plan assets. The disclosures about plan assets required by this FSP shall be provided for fiscal years
ending after December 15, 2009. FSP FAS 132(R)-1 will be effective for the company for fiscal year end 2010 and
will result in additional disclosures.

In April 2009, the FASB issued FSP FAS No. 107-1 and Accounting Principles Board (APB) 28-1 “Interim
Disclosures about Fair Value of Financial Instruments,” which requires disclosures about fair value of financial
instruments for interim reporting periods and amends APB Opinion No. 28 “Interim Financial Reporting” to require
those disclosures in summarized financial information at interim reporting periods. The FSP is effective for interim
reporting periods ending after June 15, 2009, with early adoption permitted for periods ending after March 15, 2009.
The FSP does not require disclosures for earlier periods presented for comparative purposes at initial adoption. The
company will adopt the disclosure requirements in the first quarter of fiscal 2010.

In June 2009, the FASB issued SFAS No. 168 “The FASB Accounting Standards CodificationTM and the
Hierarchy of Generally Accepted Accounting Principles — a Replacement of FASB Statement No. 162.” The

43

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)

FASB Accounting Standards Codification (Codification) will become the source of authoritative U.S. generally
accepted accounting principles (GAAP) to be applied by nongovernmental entities. Rules and interpretive releases
of the Securities and Exchange Commission (SEC) under authority of federal securities laws are also sources of
authoritative GAAP for SEC registrants. On the effective date of this Statement, the Codification will supersede all
then-existing non-SEC accounting and reporting standards. All other nongrandfathered non-SEC accounting
literature not included in the Codification will become nonauthoritative. This Statement is effective for financial
statements issued for interim and annual periods ending after September 15, 2009. The adoption of SFAS No. 168 is
not expected to have a material impact on the company’s consolidated financial statements.

3. Divestitures

Discontinued Operations

On March 18, 2008, the company completed the sale of its Godiva Chocolatier business for $850. The purchase
price was subject to certain post-closing adjustments, which resulted in an additional $20 of proceeds. The company
has reflected the results of this business as discontinued operations in the consolidated statements of earnings. The
company used approximately $600 of the net proceeds to purchase company stock. The 2008 results included a
$462 after-tax gain, or $1.21 per share, on the Godiva Chocolatier sale. The company recognized a $4 benefit in
2009 as a result of adjustment to the tax liability associated with the sale.

On August 15, 2006, the company completed the sale of its businesses in the United Kingdom and Ireland for
£460, or approximately $870, pursuant to a Sale and Purchase Agreement dated July 12, 2006. The United Kingdom
and Ireland businesses included Homepride sauces, OXO stock cubes, Batchelors soups and McDonnells and Erin
soups. The Sale and Purchase Agreement provides for working capital and other post-closing adjustments.
Additional proceeds of $19 were received from the finalization of the post-closing adjustment. The company
has reflected the results of these businesses as discontinued operations in the consolidated statements of earnings.
The 2007 results included a $24 after-tax gain, or $.06 per share, on the United Kingdom and Ireland sale. The 2007
results also included a $7 tax benefit from the favorable resolution of tax audits in the United Kingdom. The
company used approximately $620 of the net proceeds from the sale of the United Kingdom and Ireland businesses
to repurchase shares. Upon completion of the sale, the company paid $83 to settle cross-currency swap contracts and
foreign exchange forward contracts which hedged exposures related to the businesses. The remaining net proceeds
were used to pay taxes and expenses associated with the business and to repay debt.

Results of discontinued operations were as follows:

2009
Godiva

2008
Godiva

2007

UK/Ireland

Godiva

Total

Net sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ — $ 393

Earnings from operations before taxes . . . . . . . . . .
Taxes on earnings — operations . . . . . . . . . . . . . . .
Gain on sale . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Tax impact from sale of businesses . . . . . . . . . . . .

$ — $ 49
(17)
698
(236)

—
—
4

Earnings from discontinued operations . . . . . . . . . .

$ 4

$ 494

$ 16

$ —
7
39
(15)

$ 31

$482

$498

$ 50
(19)
—
—

$ 50
(12)
39
(15)

$ 31

$ 62

Other Divestitures

In the third quarter of 2008, the company entered into an agreement to sell certain Australian salty snack food
brands and assets. The transaction, which was completed on May 12, 2008, included the following salty snack
brands: Cheezels, Thins, Tasty Jacks, French Fries, and Kettle Chips, certain other assets and the assumption of
liabilities. Proceeds of the sale were nominal. The business was historically included in the Baking and Snacking
segment and had annual net sales of approximately $150. In connection with this transaction, the company
recognized a pre-tax loss of $120 ($64 after tax or $.17 per share). This charge was included in the Restructuring

44

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)

charges on the Statements of Earnings in 2008. See also Note 7. The terms of the agreement required the company to
provide a loan facility to the buyer of AUD $10, or approximately USD $7. The facility was drawn down in AUD $5
increments in 2009. Borrowings under the facility are to be repaid five years after the closing date.

In July 2008, the company entered into an agreement to sell its sauce and mayonnaise business comprised of
products sold under the Lesieur brand in France. The company recorded a pre-tax impairment charge of $2 to adjust
the net assets to estimated realizable value in 2008. The sale was completed on September 29, 2008 and resulted in
$36 of proceeds. The purchase price was subject to working capital and other post-closing adjustments, which
resulted in an additional $6 of proceeds. The business was historically included in the International Soup, Sauces
and Beverages segment and had annual net sales of approximately $70. The assets and liabilities of this business
were reflected as assets and liabilities held for sale in the consolidated balance sheet as of August 3, 2008 and are
comprised of the following:

Accounts receivable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Inventories . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Prepaids . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2008

$32
8
1

Current assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$41

Plant assets, net of depreciation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Goodwill and intangible assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$13
15

Non-current assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$28

Accounts payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accrued liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$18
3

Current liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$21

Deferred income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 1

Non-current liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 1

In June 2007, the company completed the sale of its ownership interest in Papua New Guinea operations for
approximately $23. The company recognized a $3 gain on the sale. This business was historically included in the
Baking and Snacking segment and had annual sales of approximately $20.

The company has provided certain indemnifications in connection with the divestitures. As of August 2, 2009,

known exposures related to such matters are not material.

4. Comprehensive Income

Total comprehensive income is comprised of net earnings, net foreign currency translation adjustments,
pension and postretirement benefit adjustments (see Note 9), and net unrealized gains and losses on cash-flow
hedges (see Note 12). Accumulated other comprehensive loss at July 29, 2007 also includes the impact of adoption
of SFAS No. 158 (See Note 9). Total comprehensive income for the twelve months ended August 2, 2009, August 3,
2008 and July 29, 2007 was $154, $1,152 and $957, respectively.

45

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)

The components of Accumulated other comprehensive income (loss), as reflected in the Statements of

Shareowners’ Equity, consisted of the following:

Foreign currency translation adjustments, net of tax(1) . . . . . . . . . . . . . . . . . . . . . . $ 93
(20)
Cash-flow hedges, net of tax(2) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Unamortized pension and postretirement benefits, net of tax(3):

$ 241
5

Net actuarial loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Prior service cost . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(787)
(4)

(376)
(6)

Total Accumulated other comprehensive loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $(718)

$(136)

2009

2008

(1) Includes a tax expense of $7 in 2009 and $10 in 2008.

(2) Includes a tax benefit of $11 in 2009 and a tax expense of $3 in 2008.

(3) Includes a tax benefit of $442 in 2009 and $205 in 2008.

5. Goodwill and Intangible Assets

The following table shows the changes in the carrying amount of goodwill by business segment:

U.S.
Soup, Sauces
and Beverages

Baking and
Snacking

International
Soup, Sauces
and Beverages

Other/
North
America
Foodservice(1)

Balance at July 29, 2007 . . . . .
Acquisition(2) . . . . . . . . . . . . .
Divestiture . . . . . . . . . . . . . . .
Impairment(3) . . . . . . . . . . . . .
Reclassification to assets held

for sale(3) . . . . . . . . . . . . . .

Foreign currency translation

adjustment

. . . . . . . . . . . . .

$428
6
—
—

—

—

Balance at August 3, 2008. . . .

$434

Acquisition(2) . . . . . . . . . . . .
Foreign currency translation
adjustment . . . . . . . . . . . . .

—

—

Balance at August 2, 2009 . . .

$434

$683
—
—
—

—

61

$744

30

(74)

$700

$610
—
—
(2)

(8)

74

$674

—

(53)

$621

$151
—
(6)
—

—

1

Total

$1,872
6
(6)
(2)

(8)

136

$146

$1,998

—

—

30

(127)

$146

$1,901

(1) As of July 29, 2007, the company managed and reported the results of operations in the following segments:
U.S. Soup, Sauces and Beverages, Baking and Snacking, International Soup, Sauces and Beverages, and the
balance of the portfolio in Other. Other included the Godiva Chocolatier worldwide business and the company’s
Away From Home operations, which represent the distribution of products such as soup, specialty entrees,
beverage products, other prepared foods and Pepperidge Farm products through various food service channels
in the United States and Canada. In fiscal 2008, the Godiva Chocolatier business was sold. See Note 3 for
additional information on the sale. Beginning with the second quarter of fiscal 2008, the Away From Home
business was reported as North America Foodservice.

(2) In June 2008, the company acquired the Wolfgang Puck soup business for approximately $10. In May 2009, the

company acquired Ecce Panis, Inc. for $66. See Note 8 for additional information.

46

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)

(3) In July 2008, the company entered into an agreement to sell its sauce and mayonnaise business comprised of
products sold under the Lesieur brand in France. The company recorded a pre-tax impairment charge of $2 to
adjust the net assets to estimated net realizable value. The assets and liabilities of this business were reflected as
assets and liabilities held for sale in the consolidated balance sheet as of August 3, 2008. The sale was
completed on September 29, 2008.

The following table sets forth balance sheet information for intangible assets, excluding goodwill, subject to

amortization and intangible assets not subject to amortization:

Intangible Assets:

Non-amortizable intangible assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Amortizable intangible assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$508
21

Accumulated amortization . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

529
(7)

$600
12

612
(7)

Total net intangible assets. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$522

$605

2009

2008

Non-amortizable intangible assets consist of trademarks. Amortizable intangible assets consist substantially of

process technology and customer intangibles.

Amortization was less than $1 in 2009, 2008 and 2007. The estimated aggregated amortization expense for
each of the five succeeding fiscal years is less than $1 per year. Asset useful lives range from ten to twenty years.

In 2009, as part of the company’s annual review of intangible assets, an impairment charge of $67 was
recognized related to certain European trademarks, primarily in Germany and the Nordic region, used in the
International Soup, Sauces and Beverages segment. The trademarks were determined to be impaired as a result of a
decrease in the fair value of the brands, resulting from reduced expectations for discounted cash flows in
comparison to prior year. The reduction was due in part to a deterioration in market conditions and an increase
in the weighted average cost of capital.

In May 2009, the company acquired Ecce Panis, Inc. Intangible assets from the acquisition totaled $16. See

Note 8 for additional information.

In 2008, the company recognized an impairment charge of $4 related to the performance of certain trademarks

used in the International Soup, Sauces and Beverages segment.

6. Business and Geographic Segment Information

Campbell Soup Company, together with its consolidated subsidiaries, is a global manufacturer and marketer of
high-quality, branded convenience food products. Prior to the second quarter of fiscal 2008, the company managed
and reported the results of operations in the following segments: U.S. Soup, Sauces and Beverages, Baking and
Snacking, International Soup, Sauces and Beverages, and the balance of the portfolio in Other. Other included the
Godiva Chocolatier worldwide business and the company’s Away From Home operations, which represent the
distribution of products such as soup, specialty entrees, beverage products, other prepared foods and Pepperidge
Farm products through various food service channels in the United States and Canada. As of the second quarter of
fiscal 2008, the results of the Godiva Chocolatier business were reported as discontinued operations due to the sale.
See Note 3 for additional information on the sale. Beginning with the second quarter of fiscal 2008, the Away From
Home business was reported as North America Foodservice.

The U.S. Soup, Sauces and Beverages segment includes the following retail businesses: Campbell’s condensed
and ready-to-serve soups; Swanson broth, stocks and canned poultry; Prego pasta sauce; Pace Mexican sauce;
Campbell’s canned pasta, gravies, and beans; V8 juice and juice drinks; Campbell’s tomato juice; and Wolfgang
Puck soups, stocks and broths.

47

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)

The Baking and Snacking segment includes the following businesses: Pepperidge Farm cookies, crackers,
bakery and frozen products in U.S. retail; Arnott’s biscuits in Australia and Asia Pacific; and Arnott’s salty snacks in
Australia. In May 2008, the company sold certain salty snack food brands and assets in Australia, which historically
were included in this segment. In June 2007, the company sold its ownership interest in Papua New Guinea
operations, which historically were included in this segment.

The International Soup, Sauces and Beverages segment includes the soup, sauce and beverage businesses
outside of the United States, including Europe, Latin America, the Asia Pacific region, as well as the emerging
markets of Russia and China and the retail business in Canada. See also Note 3 for information on the sale of the
sauce and mayonnaise business comprised of products sold under the Lesieur brand in France. This business was
historically included in this segment.

Accounting policies for measuring segment assets and earnings before interest and taxes are substantially
consistent with those described in Note 1. The company evaluates segment performance before interest and taxes.
North America Foodservice products are principally produced by the tangible assets of the company’s other
segments, except for refrigerated soups, which are produced in a separate facility, and certain other products, which
are produced under contract manufacturing agreements. Tangible assets of the company’s other segments are not
allocated to the North America Foodservice operations. Depreciation, however, is allocated to North America
Foodservice based on production hours.

The company’s largest customer, Wal-Mart Stores, Inc. and its affiliates, accounted for approximately 18% of
consolidated net sales in 2009, 16% in 2008 and 15% in 2007. All of the company’s segments sold products to Wal-
Mart Stores, Inc. or its affiliates.

Business Segments

Net sales

2009

2008

2007

U.S. Soup, Sauces and Beverages. . . . . . . . . . . . . . . . . . . . . . . . . . . $3,784
1,846
Baking and Snacking . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
1,357
International Soup, Sauces and Beverages . . . . . . . . . . . . . . . . . . . .
599
North America Foodservice . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$3,674
2,058
1,610
656

$3,495
1,850
1,402
638

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $7,586

$7,998

$7,385

2009(2)

2008(3)

2007

Earnings before interest and taxes

U.S. Soup, Sauces and Beverages. . . . . . . . . . . . . . . . . . . . . . . . . . . $ 927
262
Baking and Snacking . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
69
International Soup, Sauces and Beverages . . . . . . . . . . . . . . . . . . . .
34
North America Foodservice . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
(107)
Corporate(1) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 891
120
179
40
(132)

$ 861
238
168
78
(102)

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $1,185

$1,098

$1,243

48

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)

2009

2008

2007

Depreciation and Amortization

U.S. Soup, Sauces and Beverages. . . . . . . . . . . . . . . . . . . . . . . . . . . $ 101
71
Baking and Snacking . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
41
International Soup, Sauces and Beverages . . . . . . . . . . . . . . . . . . . .
28
North America Foodservice . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
23
Corporate(1) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
—
Discontinued Operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

94
81
47
27
28
17

$

89
88
38
17
31
20

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 264

$ 294

$ 283

2009

2008

2007

Capital Expenditures

U.S. Soup, Sauces and Beverages. . . . . . . . . . . . . . . . . . . . . . . . . . . $ 177
58
Baking and Snacking . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
34
International Soup, Sauces and Beverages . . . . . . . . . . . . . . . . . . . .
17
North America Foodservice . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
59
Corporate(1) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
—
Discontinued Operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 132
65
46
7
33
15

$ 110
72
40
30
54
28

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 345

$ 298

$ 334

2009

2008

2007

Segment Assets

U.S. Soup, Sauces and Beverages. . . . . . . . . . . . . . . . . . . . . . . . . . . $2,168
1,628
Baking and Snacking . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
1,474
International Soup, Sauces and Beverages . . . . . . . . . . . . . . . . . . . .
377
North America Foodservice . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
409
Corporate(1) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
—
Discontinued Operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$2,039
1,704
1,800
386
545
—

$2,208
1,702
1,630
304
403
198

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $6,056

$6,474

$6,445

(1) Represents unallocated corporate expenses and unallocated assets, including corporate offices, deferred income

taxes and prepaid pension assets.

(2) Earnings before interest and taxes by segment included restructuring related costs of $3 in Baking and Snacking
and $19 in North America Foodservice. See Note 7 for additional information. Earnings before interest and
taxes of the International Soup, Sauces and Beverages segment included a $67 impairment charge on certain
European trademarks. See Note 5 for additional information.

(3) Earnings before interest and taxes by segment included the effect of a 2008 restructuring charge and related
costs of $182 as follows: Baking and Snacking — $144, International Soup, Sauces and Beverages — $9, and
North America Foodservice — $29. See Note 7 for additional information.

49

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)

Geographic Area Information

Information about operations in different geographic areas is as follows:

2009

2008

2007

Net sales

United States . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $5,548
608
Europe . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
816
Australia/Asia Pacific . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
614
Other countries . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$5,448
770
1,074
706

$5,133
680
965
607

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $7,586

$7,998

$7,385

2009(2)

2008(3)

2007

Earnings before interest and taxes

United States . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $1,118
(36)
Europe . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
105
Australia/Asia Pacific . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
105
Other countries . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Segment earnings before interest and taxes . . . . . . . . . . . . . . . . . . . . .
Corporate(1) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

1,292
(107)

$1,080
42
(17)
125

1,230
(132)

$1,077
58
88
122

1,345
(102)

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $1,185

$1,098

$1,243

2009

2008

2007

Identifiable assets

United States . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $3,079
994
Europe . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
1,205
Australia/Asia Pacific . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
369
Other countries . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
409
Corporate(1) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
—
Discontinued operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$2,899
1,283
1,340
407
545
—

$2,976
1,116
1,362
390
403
198

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $6,056

$6,474

$6,445

(1) Represents unallocated corporate expenses and unallocated assets, including corporate offices, deferred income

taxes and prepaid pension assets.

(2) Earnings before interest and taxes by geographic area included restructuring related costs of $3 in Australia/
Asia Pacific and $19 in Other countries. See Note 7 for additional information. Earnings before interest and
taxes in Europe included a $67 impairment charge on certain trademarks. See Note 5 for additional information.

(3) Earnings before interest and taxes by geographic area included the effect of a 2008 restructuring charge and
related costs of $182 as follows: Australia/Asia Pacific — $145, Other countries — $27, Europe — $8, and
United States — $2. See Note 7 for additional information.

Identifiable assets are those assets, including goodwill, which are identified with the operations in each

geographic region.

50

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)

7. Restructuring Charges

On April 28, 2008, the company announced a series of initiatives to improve operational efficiency and long-
term profitability, including selling certain salty snack food brands and assets in Australia, closing certain
production facilities in Australia and Canada, and streamlining the company’s management structure. As a result
of these initiatives, in 2008, the company recorded a restructuring charge of $175 ($102 after tax or $.27 per share).
The charge consisted of a net loss of $120 ($64 after tax) on the sale of certain Australian salty snack food brands
and assets, $45 ($31 after tax) of employee severance and benefit costs, including the estimated impact of
curtailment and other pension charges, and $10 ($7 after tax) of property, plant and equipment impairment charges.
In addition, approximately $7 ($5 after tax or $.01 per share) of costs related to these initiatives were recorded in
Cost of products sold, primarily representing accelerated depreciation on property, plant and equipment. The
aggregate after-tax impact of restructuring charges and related costs in 2008 was $107, or $.28 per share. In 2009,
the company recorded approximately $22 ($15 after tax or $.04 per share) of costs related to these initiatives in Cost
of products sold. Approximately $17 of the costs represented accelerated depreciation on property, plant and
equipment, approximately $4 related to other exit costs and approximately $1 related to employee severance and
benefit costs, including other pension charges. The company expects to incur additional pre-tax costs of approx-
imately $12 in benefit costs related to pension charges. Of the aggregate $216 of pre-tax costs for the total program,
the company expects approximately $40 will be cash expenditures, the majority of which was spent in 2009.

A summary of the pre-tax costs is as follows:

Total
Program

Change in
Estimate(1)

Recognized
as of
August 2, 2009

Remaining
Costs to be
Recognized

Severance pay and benefits . . . . . . . . . . . . . . . .
Asset impairment/accelerated depreciation . . . . .
Other exit costs . . . . . . . . . . . . . . . . . . . . . . . . .

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 62
158
10

$230

$ (4)
(4)
(6)

$(14)

$ (46)
(154)
(4)

$(204)

$12
—
—

$12

(1) Primarily due to foreign currency translation.

In the third quarter of 2008, as part of the previously discussed initiatives, the company entered into an
agreement to sell certain Australian salty snack food brands and assets. The transaction was completed on May 12,
2008. Proceeds of the sale were nominal. See also Note 3.

In April 2008, as part of the previously discussed initiatives, the company announced plans to close the
Listowel, Ontario, Canada food plant. The Listowel facility produced primarily frozen products, including soup,
entrees, and Pepperidge Farm products, as well as ramen noodles. The facility employed approximately 500 people.
The company closed the facility in April 2009. Production was transitioned to its network of North American
contract manufacturers and to its Downingtown, Pennsylvania plant. The company recorded $20 ($14 after tax) of
employee severance and benefit costs, including the estimated impact of curtailment and other pension charges, and
$7 ($5 after tax) in accelerated depreciation of property, plant and equipment in 2008. In 2009, the company
recorded $1 of employee severance and benefit costs, including other pension charges, $16 ($11 after tax) in
accelerated depreciation of property, plant and equipment and $2 ($1 after tax) of other exit costs. The company
expects to incur approximately $12 in benefit costs related to pension charges.

In April 2008, as part of the previously discussed initiatives, the company also announced plans to discontinue
the private label biscuit and industrial chocolate production at its Miranda, Australia facility. The company closed
the Miranda facility, which employed approximately 150 people, in the second quarter of 2009. In connection with
this action, the company recorded $10 ($7 after tax) of property, plant and equipment impairment charges and $8
($6 after tax) in employee severance and benefit costs in 2008. In 2009, the company recorded $1 in accelerated
depreciation of property, plant, and equipment, and $2 ($1 after tax) in other exit costs.

51

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)

As part of the previously discussed initiatives, the company streamlined its management structure and
eliminated certain overhead costs. These actions began in the fourth quarter of 2008 and were substantially
completed in 2009. In connection with this action, the company recorded $17 ($11 after tax) in employee severance
and benefit costs in 2008.

A summary of restructuring activity and related reserves at August 2, 2009 is as follows:

Severance pay and benefits . . . . . .
Asset impairment/accelerated

depreciation . . . . . . . . . . . . . . .
Other exit costs . . . . . . . . . . . . . .

Accrued
Balance at
August 3,
2008

$37

—
—

$37

2009
Charge

Cash
Payments

Pension
Termination
Benefits(1)

Foreign
Currency
Translation
Adjustment

Accrued
Balance at
August 2,
2009

(26)

(2)

(6)

1

17
4

$22

$ 4

—
—

$ 4

(1) Pension termination benefits are recognized in Other Liabilities. See Note 9 to the Consolidated Financial

Statements.

A summary of restructuring charges by reportable segment is as follows:

Severance pay and benefits . . . . . . . . . . . .
Asset impairment/accelerated

depreciation . . . . . . . . . . . . . . . . . . . . .
Other exit costs . . . . . . . . . . . . . . . . . . . . .

U.S. Soup,
Sauces and
Beverages

Baking and
Snacking

International
Soup, Sauces
and Beverages

North
America
Foodservice

$ —

—
—

$ —

$ 14

131
2

$147

$ 9

—
—

$ 9

$23

23
2

$48

Total

$ 46

154
4

$204

The company expects to incur additional pre-tax costs of approximately $12 in the North America Foodservice
segment for estimated pension charges. The total pre-tax costs of $216 expected to be incurred by segment is as
follows: Baking and Snacking — $147, International Soup, Sauces and Beverages — $9 and North America
Foodservice — $60.

8. Acquisitions

On May 4, 2009, the company completed the acquisition of Ecce Panis, Inc., an artisan bread maker, for $66.
The acquisition of Ecce Panis, Inc. is consistent with the company’s strategy to drive growth in its core categories.
The results of operations of Ecce Panis, Inc. are included in the Baking and Snacking segment and were not material
to 2009 results. The pro forma impact on sales, net earnings or earnings per share for the prior periods would not
have been material. As part of the initial purchase price allocation, $46 was allocated to intangible assets primarily
consisting of goodwill, trade secret process technology, trademarks and customer relationships.

52

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)

The following table presents the initial purchase price allocation of Ecce Panis, Inc.:

May 4, 2009

Accounts receivable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Inventories . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other current assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total current assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Plant assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Goodwill . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other intangible assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total assets acquired . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Current liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Non-current liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total liabilities assumed . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Net assets acquired . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 2
1
1

$ 4

$12
30
16
14

$76

$ 3
7

$10

$66

In June 2008, the company acquired the Wolfgang Puck soup business for approximately $10, of which
approximately $1 will be paid in the next year. The company also entered into a master licensing agreement with
Wolfgang Puck Worldwide, Inc. for the use of the Wolfgang Puck brand on soup, stock, and broth products in North
America retail locations. Wolfgang Puck is one of the leading organic soup brands in the United States. This
business is included in the U.S. Soup, Sauces and Beverages segment. The pro forma impact on sales, net earnings
or earnings per share for the prior periods would not have been material.

9. Pension and Postretirement Benefits

Pension Benefits — Substantially all of the company’s U.S. and certain non-U.S. employees are covered by
noncontributory defined benefit pension plans. In 1999, the company implemented significant amendments to
certain U.S. plans. Under a new formula, retirement benefits are determined based on percentages of annual pay and
age. To minimize the impact of converting to the new formula, service and earnings credit continues to accrue for
active employees participating in the plans under the formula prior to the amendments through the year 2014.
Employees will receive the benefit from either the new or old formula, whichever is higher. Benefits become vested
upon the completion of three years of service. Benefits are paid from funds previously provided to trustees and
insurance companies or are paid directly by the company from general funds. Plan assets consist primarily of
investments in equities, fixed income securities, alternative investments and real estate.

Postretirement Benefits — The company provides postretirement benefits including health care and life
insurance to substantially all retired U.S. employees and their dependents. In 1999, changes were made to the
postretirement benefits offered to certain U.S. employees. Participants who were not receiving postretirement
benefits as of May 1, 1999 will no longer be eligible to receive such benefits in the future, but the company will
provide access to health care coverage for non-eligible future retirees on a group basis. Costs will be paid by the
participants. To preserve the economic benefits for employees near retirement as of May 1, 1999, participants who
were at least age 55 and had at least 10 years of continuous service remain eligible for postretirement benefits.

In 2005, the company established retiree medical account benefits for eligible U.S. retirees, intended to

provide reimbursement for eligible health care expenses.

On July 29, 2007, the company adopted SFAS No. 158 “Employers’ Accounting for Defined Benefit Pension
and Other Postretirement Plans, an amendment of FASB Statements No. 87, 88, 106 and 132(R).” SFAS No. 158
requires an employer to recognize the funded status of defined postretirement benefit plans as an asset or liability on

53

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)

the balance sheet and requires any unrecognized prior service cost and actuarial gains/losses to be recognized in
other comprehensive income. SFAS No. 158 does not affect the company’s consolidated results of operations or
cash flows. As a result of the adoption in 2007, total assets were reduced by $294, shareowners’ equity was reduced
by $230, and total liabilities were reduced by $64.

The company uses the fiscal year end as the measurement date for the benefit plans.

Components of net periodic benefit cost:

Service cost . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Interest cost . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Expected return on plan assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Amortization of prior service cost . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Recognized net actuarial loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Curtailment gain . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Special termination benefits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2009

$ 46
122
(163)
1
19
—
2

Pension
2008

$ 48
120
(170)
1
24
(1)
5

2007

$ 50
111
(158)
—
29
—
—

Net periodic pension expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 27

$ 27

$ 32

The curtailment gain and special termination benefits include a curtailment gain of $3 and a special
termination benefit of $3 for the fiscal year ended August 3, 2008 related to the sale of the Godiva Chocolatier
business. These amounts are included in earnings from discontinued operations.

The curtailment gain and special termination benefits include a curtailment loss of $2 and a special termination

benefit of $2 for the fiscal year ended August 3, 2008 related to the closure of the plant in Canada.

The estimated net actuarial loss and prior service cost that will be amortized from Accumulated other

comprehensive loss into net periodic pension cost during 2010 are $49 and $1, respectively.

Postretirement
2008

2009

2007

$ 3
Service cost . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
22
Interest cost . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
1
Amortization of prior service cost . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Recognized net actuarial loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . —
Curtailment loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . —
Special termination benefits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . —

Net periodic postretirement expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$26

$ 4
21
—
—
1
1

$27

$ 4
22
(2)
1
—
—

$25

The curtailment loss and special termination benefits relate to the sale of the Godiva Chocolatier business and

are included in earnings from discontinued operations.

The estimated prior service cost and net actuarial loss that will be amortized from Accumulated other

comprehensive loss into net periodic postretirement expense during 2010 is $1 each.

54

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)

Change in benefit obligation:

Pension

2009

2008

Postretirement
2009
2008

Obligation at beginning of year . . . . . . . . . . . . . . . . . . . . . . . . . $1,882
46
Service cost . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
122
Interest cost . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
196
Actuarial loss/(gain) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
—
Participant contributions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
(148)
Benefits paid. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
—
Medicare subsidies . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
(5)
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
—
Curtailment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2
Special termination benefits. . . . . . . . . . . . . . . . . . . . . . . . . . . .
(18)
Foreign currency adjustment . . . . . . . . . . . . . . . . . . . . . . . . . . .

$1,902
48
120
(41)
—
(154)
—
—
(11)
6
12

$327
3
22
18
4
(37)
3
—
—
—
—

$335
4
21
(6)
4
(37)
4
—
1
1
—

Benefit obligation at end of year . . . . . . . . . . . . . . . . . . . . . . . . $2,077

$1,882

$340

$327

Change in the fair value of pension plan assets:

Fair value at beginning of year . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $1,854
(297)
Actual return on plan assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
13
Employer contributions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
(141)
Benefits paid . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
(14)
Foreign currency adjustment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$2,025
(112)
78
(148)
11

Fair value at end of year . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $1,415

$1,854

2009

2008

Amounts recognized in the Consolidated Balance Sheets:

Pension

2009

2008

Postretirement
2009
2008

Other assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ — $ 121
(7)
Accrued liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
(142)
Other liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(6)
(656)

$ — $ —
(28)
(299)

(27)
(313)

Net amount recognized . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ (662)

$ (28)

$(340)

$(327)

Amounts recognized in accumulated other comprehensive loss

consist of:

Net actuarial loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $1,188
(1)
Prior service (credit)/cost . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 558
—

$ 38
8

$ 20
9

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $1,187

$ 558

$ 46

$ 29

55

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)

The following table provides information for pension plans with accumulated benefit obligations in excess of

plan assets:

2009

2008

Projected benefit obligation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $2,066
Accumulated benefit obligation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $1,931
Fair value of plan assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $1,407

$358
$320
$207

The accumulated benefit obligation for all pension plans was $1,938 at August 2, 2009 and $1,736 at August 3,

2008.

Weighted-average assumptions used to determine benefit obligations at the end of the year:

Pension

2009

2008

Postretirement
2009
2008

Discount rate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6.00% 6.87% 6.00% 7.00%
Rate of compensation increase . . . . . . . . . . . . . . . . . . . . . . . 3.29% 3.97% 3.25% 4.00%

Weighted-average assumptions used to determine net periodic benefit cost for the years ended:

Pension

2009

2008

2007

Discount rate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6.87% 6.40% 6.15%
Expected return on plan assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8.60% 8.79% 8.81%
Rate of compensation increase . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3.97% 3.97% 3.95%

The expected rate of return on assets for the company’s global plans is a weighted average of the expected rates
of return selected for the various countries where the company has funded pension plans. These rates of return are
set annually and are based upon an estimate of future long-term investment returns for the projected asset allocation.

The discount rate used to determine net periodic postretirement expense was 7.00% in 2009, 6.50% in 2008

and 6.25% in 2007.

Assumed health care cost trend rates at the end of the year:

2009

2008

Health care cost trend rate assumed for next year . . . . . . . . . . . . . . . . . . . . . . . . . . .
Rate to which the cost trend rate is assumed to decline (ultimate trend rate) . . . . . . .
Year that the rate reaches the ultimate trend rate . . . . . . . . . . . . . . . . . . . . . . . . . . . .

8.25% 9.00%
4.50% 4.50%
2017

2013

A one-percentage-point change in assumed health care costs would have the following effects on 2009

reported amounts:

Increase

Decrease

Effect on service and interest cost . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Effect on the 2009 accumulated benefit obligation . . . . . . . . . . . . . . . . . . . . . . .

$ 1
$17

$ (1)
$(15)

56

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)

Plan Assets

The company’s year-end pension plan weighted-average asset allocations by category were:

Equity securities. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Debt securities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Real estate and other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

64%
21%
15%

62% 62%
20% 21%
18% 17%

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

100% 100% 100%

Strategic
Target

2009

2008

The fundamental goal underlying the pension plans’ investment policy is to ensure that the assets of the plans
are invested in a prudent manner to meet the obligations of the plans as these obligations come due. Investment
practices must comply with applicable laws and regulations.

The company’s investment strategy has been based on an expectation that equity securities will outperform
debt securities over the long term. Accordingly, in order to maximize the return on assets, a majority of assets are
invested in equities. Additional asset classes with dissimilar expected rates of return, return volatility, and
correlations of returns are utilized to reduce risk by providing diversification relative to equities. Investments
within each asset class are also diversified to further reduce the impact of losses in single investments. The use of
derivative instruments is permitted where appropriate and necessary to achieve overall investment policy objectives
and asset class targets.

The company establishes strategic asset allocation percentage targets and appropriate benchmarks for each
significant asset class to obtain a prudent balance between return and risk. The interaction between plan assets and
benefit obligations is periodically studied to assist in the establishment of strategic asset allocation targets.

The company made voluntary contributions of $70 to a U.S. pension plan during the fiscal year ended
August 3, 2008. Given the adverse impact of declining financial markets on the funding levels of the plans, the
company contributed $260 to a U.S. plan in the first quarter of 2010. Contributions to non-U.S. plans are expected to
be approximately $18 in 2010.

Estimated future benefit payments are as follows:

Pension

Postretirement

2010 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2011 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2012 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2013 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2014 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2015-2019 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$137
$137
$139
$144
$146
$791

$ 27
$ 28
$ 28
$ 29
$ 29
$152

The benefit payments include payments from funded and unfunded plans.

Estimated future Medicare subsidy receipts are $3 annually from 2010 through 2014, and $16 for the period

2015 through 2019.

Savings Plan — The company sponsors employee savings plans which cover substantially all U.S. employees.
The company provides a matching contribution of 60% (50% at certain locations) of the employee contributions up
to 5% of compensation after one year of continued service. Amounts charged to Costs and expenses were $18 in
both 2009 and 2008 and $17 in 2007.

57

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)

10. Taxes on Earnings

The provision for income taxes on earnings from continuing operations consists of the following:

Income taxes:
Currently payable

Federal . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
State . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Non-U.S.

Deferred

Federal . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
State . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Non-U.S.

Earnings from continuing operations before income taxes:

United States . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Non-U.S.

2009

2008

2007

$ 145
12
46

203

$177
1
60

238

$ 162
14
62

238

142
9
(7)

144

43
2
(15)

30

52
5
12

69

$ 347

$268

$ 307

$ 976
103

$1,079

$912
27

$939

$ 876
223

$1,099

The following is a reconciliation of the effective income tax rate on continuing operations with the U.S. federal

statutory income tax rate:

2009

2008

2007

Federal statutory income tax rate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
1.4
State income taxes (net of federal tax benefit) . . . . . . . . . . . . . . . . . . . . . . . . .
(2.0)
Tax effect of international items . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
(5.7)
Settlement of tax contingencies . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Federal manufacturing deduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
(0.4)
Divestiture of Australian snack food brands(1) . . . . . . . . . . . . . . . . . . . . . . . . — (1.3) —
(0.4)
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

35.0% 35.0% 35.0%
1.7
1.5
(0.8)
(4.6)
(1.0)
(1.4)
(1.0)
(1.5)

(1.7)

0.8

Effective income tax rate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

32.2% 28.5% 27.9%

(1) See Note 7 for information on the divestiture of certain Australian salty snack food brands.

In the first quarter of 2009, the company recorded a tax benefit of $11 following the finalization of tax audits.

In the second quarter of 2008, the company recorded a tax benefit of $13 resulting from the resolution of a state

tax contingency.

In the third quarter of 2007, the company recorded a tax benefit of $22 resulting from the settlement of bilateral
advance pricing agreements (APA) among the company, the United States, and Canada related to royalties. In
addition, the company reduced net interest expense by $4 ($3 after tax). The aggregate impact on Earnings from
continuing operations was $25, or $.06 per share. In 2007, the company also recognized an additional tax benefit of
$40 following the finalization of the 2002-2004 U.S. federal tax audits.

58

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)

Deferred tax liabilities and assets are comprised of the following:

2009

2008

Depreciation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 204
425
Amortization . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
17
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 182
397
17

Deferred tax liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Benefits and compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Pension benefits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Tax loss carryforwards . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Capital loss carryforward . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Gross deferred tax assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred tax asset valuation allowance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Net deferred tax assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

646

273
141
60
93
74

596

268
3
46
104
51

641
(108)

533

472
(115)

357

Net deferred tax liability . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 113

$ 239

At August 2, 2009, U.S. and non-U.S. subsidiaries of the company have tax loss carryforwards of approx-
imately $288. Of these carryforwards, $115 expire between 2010 and 2028 and $173 may be carried forward
indefinitely. The current statutory tax rates in these countries range from 20% to 35%. At August 2, 2009, valuation
allowances have been established to offset $63 of these tax loss carryforwards. Additionally, at August 2, 2009,
non-U.S. subsidiaries of the company have capital loss carryforwards of approximately $311, which are fully offset
by valuation allowances.

The company has undistributed earnings of non-U.S. subsidiaries of approximately $515. U.S. income taxes
have not been provided on undistributed earnings, which are deemed to be permanently reinvested. It is not practical
to estimate the tax liability that might be incurred if such earnings were remitted to the U.S.

The company adopted the provisions of FIN 48, “Accounting for Uncertainty in Income Taxes — an
interpretation of FASB Statement No. 109” as of July 30, 2007 (the beginning of fiscal 2008). Upon adoption,
the company recognized a cumulative-effect adjustment of $6 as an increase in the liability for unrecognized tax
benefits, including interest and penalties, and a corresponding reduction in retained earnings. A reconciliation of the
activity related to unrecognized tax benefits follows:

Balance at beginning of year

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 54
Increases related to prior-year tax positions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . —
(11)
Decreases related to prior-year tax positions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
4
Increases related to current-year tax positions . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
(2)
Settlements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
(3)
Lapse of statute . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 58
5
(16)
12
(4)
(1)

Balance at end of year . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 42

$ 54

2009

2008

The balance of unrecognized tax benefits as of August 2, 2009 was $42, of which $28 would impact the
effective tax rate if recognized in future periods. The total amount of unrecognized tax benefits can change due to
audit settlements, tax examination activities, statute expirations and the recognition and measurement criteria under
FIN 48. The company is unable to estimate what this change could be within the next twelve months, but does not
believe it would be material to the financial statements.

59

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)

The company’s accounting policy with respect to interest and penalties attributable to income taxes is to reflect
any expense or benefit as a component of its income tax provision. The total amount of interest and penalties
recognized in the Statements of Earnings in 2009 and 2008, respectively, was a benefit of $1 and $4. The total
amount of interest and penalties recognized in the Consolidated Balance Sheets as of August 2, 2009 and August 3,
2008 was $8 and $7, respectively.

None of the unrecognized tax benefit liabilities, including interest and penalties, are expected to be settled
within the next twelve months. The $50 of unrecognized tax benefit liabilities, including interest and penalties, are
reported as other non-current liabilities on the Consolidated Balance Sheet as of August 2, 2009. Of the $61 of
unrecognized tax benefit liabilities, including interest and penalties as of August 3, 2008, $2 were recorded in
accrued income tax and $59 were reported as non-current liabilities on the Consolidated Balance Sheet.

The company does business globally and, as a result, files income tax returns in the U.S. federal jurisdiction
and various state and foreign jurisdictions. In the normal course of business, the company is subject to examination
by taxing authorities throughout the world, including such major jurisdictions as the United States, Australia,
Canada, Belgium, France and Germany. The tax years 2007 to 2009 are currently under audit by the IRS. In
addition, several state income tax examinations are in progress for fiscal years 2001 to 2007.

In Australia, the company has been subject to a limited scope audit by the Australian tax office for fiscal years
through 2002. The statue of limitation is open for fiscal years 2003 forward. With limited exceptions, the company
is no longer subject to income tax audits in Canada for fiscal years before 2005. The company is no longer subject to
income tax audits for fiscal years 2005 and prior for Belgium and France, and for fiscal years 2007 and prior for
Germany.

11. Notes Payable and Long-term Debt

Notes payable consists of the following:

2009

2008

Commercial paper . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$661
Current portion of long-term debt . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . — 300
18
Variable-rate bank borrowings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
3
Fixed-rate borrowings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

24
4

$350

As of August 2, 2009, the weighted-average interest rate of commercial paper, which consisted of U.S. bor-
rowings, was 0.28%. As of August 3, 2008, the weighted-average interest rate of commercial paper, which consisted
of U.S. borrowings, was 2.25%.

The company has a committed revolving credit facility of $1,500 that supports commercial paper borrowings

and remains unused at August 2, 2009, except for $27 of standby letters of credit.

$378

$982

60

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)

Long-term Debt consists of the following:

Type

Fiscal Year of Maturity

Rate

2009

2008

Notes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Notes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Notes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Notes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Notes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Debentures . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Capital Leases . . . . . . . . . . . . . . . . . . . . . . . . .
Other(1) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2011
2013
2014
2015
2019
2021

6.75% $ 700
400
5.00%
300
4.88%
300
3.38%
300
4.50%
200
8.88%
3
43

$ 700
400
300
—
—
200
6
27

$2,246

$1,633

(1) Other includes unamortized net premium/discount on debt issuances, unamortized gain on a terminated interest
rate swap, and amounts related to interest rate swaps designated as fair-value hedges. For additional infor-
mation on fair-value interest rate swaps, see Note 12.

In July 2009, the company issued $300 of 3.375% notes which mature on August 15, 2014. Interest on the notes
is due semi-annually on February 15 and August 15, commencing on February 15, 2010. The company may redeem
the notes in whole or in part at any time at a redemption price of 100% of the principal amount plus accrued interest
or an amount designed to ensure that the note holders are not penalized by the early redemption.

In January 2009, the company issued $300 of 4.50% notes which mature on February 15, 2019. Interest on the
notes is due semi-annually on February 15 and August 15, commencing on August 15, 2009. The company may
redeem the notes in whole or in part at any time at a redemption price of 100% of the principal amount plus accrued
interest or an amount designed to ensure that the note holders are not penalized by the early redemption.

The fair value of the company’s long-term debt, including the current portion of long-term debt in Notes

payable, was $2,437 at August 2, 2009 and $2,051 at August 3, 2008.

In November 2008, the company filed a registration statement with the Securities and Exchange Commission
that registered an indeterminate amount of debt securities. Under the registration statement, the company may issue
debt securities, depending on market conditions.

Principal amounts of debt mature as follows: 2010-$378 (in current liabilities); 2011-$701; 2012-$2; 2013-

$400; 2014-$300 and beyond-$800.

12. Financial Instruments

The carrying value of cash and cash equivalents, accounts receivable, accounts payable and short-term debt
approximate fair value. The fair value of long-term debt as indicated in Note 11 is based on quoted market prices or
pricing models using current market rates.

The principal market risks to which the company is exposed are changes in foreign currency exchange rates,
interest rates, and commodity prices. In addition, the company is exposed to equity price changes related to certain
deferred compensation obligations. In order to manage these exposures, the company follows established risk
management policies and procedures, including the use of derivative contracts such as swaps, forwards and
commodity futures and option contracts. These derivative contracts are entered into for periods consistent with the
related underlying exposures and do not constitute positions independent of those exposures. The company does not
enter into derivative contracts for speculative purposes and does not use leveraged instruments. The company’s
derivative programs include strategies that both qualify and do not qualify for hedge accounting treatment under
SFAS No. 133, “Accounting for Derivative Instruments and Hedging Activities.”

61

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)

The company is exposed to the risk that counterparties to derivative contracts will fail to meet their contractual
obligations. The company minimizes the counterparty credit risk on these transactions by dealing only with leading,
credit-worthy financial institutions having long-term credit ratings of “A” or better and, therefore, does not
anticipate nonperformance. In addition, the contracts are distributed among several financial institutions, thus
minimizing credit risk concentration. The company does not have credit-risk-related contingent features in its
derivative instruments as of August 2, 2009.

Foreign Currency Exchange Risk

The company is exposed to foreign currency exchange risk related to its international operations, including
non-functional currency intercompany debt and net investments in subsidiaries. The company is also exposed to
foreign exchange risk as a result of transactions in currencies other than the functional currency of certain
subsidiaries. The company utilizes foreign exchange forward purchase and sale contracts as well as cross-currency
swaps to hedge these exposures. The contracts are either designated as cash-flow hedging instruments or are
undesignated. The company typically hedges portions of its forecasted foreign currency transaction exposure with
foreign exchange forward contracts for up to eighteen months. To hedge currency exposures related to intercom-
pany debt, cross-currency swap contracts are entered into for periods consistent with the underlying debt. As of
August 2, 2009, cross-currency swap contracts mature in 2010 through 2014. Principal currencies hedged include
the Australian dollar, Canadian dollar, euro, Swedish krona, New Zealand dollar, British pound and Japanese yen.
The notional amount of foreign exchange forward and cross-currency swap contracts accounted for as cash-flow
hedges was $322 and $307 at August 2, 2009 and August 3, 2008, respectively. The effective portion of the changes
in fair value on these instruments is recorded in other comprehensive income (loss) and is reclassified into the
Statements of Earnings on the same line item and same period in which the underlying hedge transaction affects
earnings. The notional amount of foreign exchange forward and cross-currency swap contracts that are not
designated as accounting hedges was $802 and $582 at August 2, 2009 and August 3, 2008, respectively.

Interest Rate Risk

The company manages its exposure to changes in interest rates by optimizing the use of variable-rate and
fixed-rate debt and by utilizing interest rate swaps in order to maintain its variable-to-total debt ratio within targeted
guidelines. Receive fixed rate/pay variable rate interest rate swaps are accounted for as fair-value hedges. The
notional amount of outstanding fair-value interest rate swaps at August 2, 2009 and August 3, 2008, totaled $500
and $675, respectively.

In June 2008, the company entered into two forward starting interest rate swap contracts accounted for as cash-
flow hedges with a combined notional value of $200 to hedge an anticipated debt offering in fiscal 2009. These
swaps were settled as of November 2, 2008, at a loss of $13, which was recorded in other comprehensive income
(loss). In January 2009, the company issued $300 ten-year 4.50% notes. The loss on the swap contracts will be
amortized over the life of the debt as additional interest expense.

Commodity Price Risk

The company principally uses a combination of purchase orders and various short- and long-term supply
arrangements in connection with the purchase of raw materials, including certain commodities and agricultural
products. The company also enters into commodity futures and options contracts to reduce the volatility of price
fluctuations of natural gas, diesel fuel, wheat, soybean oil, cocoa, aluminum and corn which impact the cost of raw
materials. Commodity futures and option contracts are typically accounted for as cash-flow hedges or are not
designated as accounting hedges. Commodity futures and option contracts are typically entered into to hedge a
portion of commodity requirements for periods up to 18 months. The notional amount of commodity contracts
accounted for as cash-flow hedges was $7 and $66 at August 2, 2009 and August 3, 2008, respectively. The notional
amount of commodity contracts that are not designated as accounting hedges was $44 and $80 at August 2, 2009
and August 3, 2008, respectively. As of August 2, 2009, the contracts mature within 12 months.

62

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)

Equity Price Risk

The company hedges a portion of exposures relating to certain deferred compensation obligations linked to the
total return of the Standard & Poor’s 500 Index, the total return of the company’s capital stock and the total return of
the Puritan Fund. Under these contracts, the company pays variable interest rates and receives from the counterparty
either the total return of the Standard & Poor’s 500 Index, the total return of the Puritan Fund, or the total return on
company capital stock. These instruments are not designated as hedges for accounting purposes. The contracts are
typically entered into for periods not exceeding 12 months. The notional amount of the company’s deferred
compensation hedges as of August 3, 2009 and August 3, 2008 were $48 and $56, respectively.

The following table summarizes the fair value of derivative instruments recorded in the Consolidated Balance

Sheets as of August 2, 2009 and August 3, 2008:

Balance Sheet Classification

2009

2008

Asset Derivatives
Derivatives designated as hedges:
Foreign exchange forward contracts . . . . . . . . . . . . . . . . . . . . . . . . . Other current assets
Cross-currency swap contracts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Other current assets
Commodity contracts. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Other current assets
Interest rate swaps. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Other current assets
Interest rate swaps. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Other assets

Total derivatives designated as hedges . . . . . . . . . . . . . . . . . . . . . . .
Derivatives not designated as hedges:
Foreign exchange forward contracts . . . . . . . . . . . . . . . . . . . . . . . . . Other current assets
Commodity contracts. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Other current assets
Cross-currency swap contracts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Other current assets
Cross-currency swap contracts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Other assets
Deferred compensation contracts . . . . . . . . . . . . . . . . . . . . . . . . . . . Other current assets
Total derivatives not designated as hedges . . . . . . . . . . . . . . . . . . . .

Total asset derivatives . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Liability Derivatives
Derivatives designated as hedges:
Foreign exchange forward contracts . . . . . . . . . . . . . . . . . . . . . . . . . Accrued liabilities
Commodity contracts. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Accrued liabilities
Cross-currency swap contracts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Accrued liabilities
Cross-currency swap contracts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Other liabilities

Total derivatives designated as hedges . . . . . . . . . . . . . . . . . . . . . . .
Derivatives not designated as hedges:
Foreign exchange forward contracts . . . . . . . . . . . . . . . . . . . . . . . . . Accrued liabilities
Commodity contracts. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Accrued liabilities
Cross-currency swap contracts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Accrued liabilities
Cross-currency swap contracts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Other liabilities

Total derivatives not designated as hedges . . . . . . . . . . . . . . . . . . . .
Total liability derivatives . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 1
3
—
—
38

$42

$ 3
6
—
7
4
$20

$62

$ 3
—
1
31

$35

$11
6
5
8

$30
$65

$

2
—
6
2
13

$ 23

$

$

1
1
1
—
1
4

$ 27

$

1
2
22
47

$ 72

$

1
8
14
35

$ 58
$130

The derivative assets and liabilities are presented on a gross basis in the table. In accordance with FIN 39,
“Offsetting Amounts Related to Certain Contracts,” as amended, certain derivative asset and liability balances,
including cash collateral, are offset in the balance sheet when a legally enforceable right of offset exists.

63

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)

The following table shows the effect of the company’s derivative instruments designated as cash-flow hedges
for the years ended August 2, 2009 and August 3, 2008 on other comprehensive income (loss) (OCI) and the
Consolidated Statements of Earnings:

Derivatives Designated as Cash-Flow Hedges

OCI derivative gain/(loss) at beginning of year . . . . . . . .
Effective portion of changes in fair value recognized in

OCI:
Foreign exchange forward contracts . . . . . . . . . . . . . . .
Cross-currency swap contracts . . . . . . . . . . . . . . . . . . .
Forward starting interest rate swaps . . . . . . . . . . . . . . .
Commodity contracts . . . . . . . . . . . . . . . . . . . . . . . . .

Amount of (gain) or loss reclassified from OCI to

Location in Earnings
earnings:
Foreign exchange forward contracts . . . . . . . . . . . . . . . Other expenses/income
Foreign exchange forward contracts . . . . . . . . . . . . . . . Cost of products sold
Cross-currency swap contracts . . . . . . . . . . . . . . . . . . . Other expenses/income
Forward starting interest rate swaps . . . . . . . . . . . . . . .
Commodity contracts . . . . . . . . . . . . . . . . . . . . . . . . . Cost of products sold

Interest expense

Total
Cash-Flow
Hedge
OCI Activity

2009

$ 8

2008

$ (8)

(6)
(6)
(15)
(11)

(2)
(5)
—
1
5

(4)
6
1
5

2
5
—
1
—

OCI derivative gain/(loss) at end of year . . . . . . . . . . . . .

$(31)

$ 8

The amount expected to be reclassified from other comprehensive income into earnings in 2010 is $20. The

ineffective portion and amount excluded from effectiveness testing were not material.

The following table shows the effect of the company’s derivative instruments designated as fair-value hedges

on the Consolidated Statements of Earnings:

Derivatives Designated
as Fair-Value Hedges

Location of Gain or (Loss)
Recognized in Earnings

Interest rate swaps

Interest expense

Amount of
Gain or (Loss)
Recognized in Earnings
on Derivatives

Amount of
Gain or (Loss)
Recognized in Earnings
on Hedged Item

2009

$24

2008

$33

2009

$(24)

2008

$(33)

64

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)

The following table shows the effects of the company’s derivative instruments not designated as hedges in the

Consolidated Statements of Earnings:

Derivatives not Designated as Hedges

Location of Gain or (Loss)
Recognized in Earnings

Foreign exchange forward contracts . . . . . . . . . . . . . . . Other expenses/income
Foreign exchange forward contracts . . . . . . . . . . . . . . . Cost of products sold
Cross-currency swap contracts . . . . . . . . . . . . . . . . . . . Other expenses/income
Commodity contracts . . . . . . . . . . . . . . . . . . . . . . . . . . Cost of products sold
Deferred compensation contracts . . . . . . . . . . . . . . . . . Administrative expenses

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Amount of Gain
or (Loss)
Recognized in
Earnings
On Derivatives
2009
2008

$ 7
1
44
(24)
(8)

$ 20

$ 1
—
(76)
(17)
(6)

$(98)

13. Fair Value Measurements

In the first quarter of fiscal 2009, the company adopted the provisions of SFAS No. 157 “Fair Value
Measurements” for financial assets and liabilities, as described in Note 2. The provisions have been applied
prospectively beginning August 4, 2008. Under SFAS No. 157, the company is required to categorize financial
assets and liabilities based on the following fair value hierarchy:

(cid:129) Level 1: Observable inputs that reflect quoted prices (unadjusted) for identical assets or liabilities in active

markets.

(cid:129) Level 2: Inputs other than quoted prices included in Level 1 that are observable for the asset or liability

through corroboration with observable market data.

(cid:129) Level 3: Unobservable inputs that reflect the reporting entity’s own assumptions.

The following table presents the company’s financial assets and liabilities that are measured at fair value on a

recurring basis at August 2, 2009 consistent with the fair value hierarchy of SFAS No. 157:

Assets

Interest rate swaps(1) . . . . . . . . . . . . . . . . . . . . . . . . . . .
Foreign exchange forward contracts(2) . . . . . . . . . . . . . . .
Cross-currency swap contracts(3) . . . . . . . . . . . . . . . . . . .
Deferred compensation derivatives(4) . . . . . . . . . . . . . . . .
Commodity derivatives(5) . . . . . . . . . . . . . . . . . . . . . . . .

Total assets at fair value . . . . . . . . . . . . . . . . . . . . . . .

Liabilities

Commodity derivatives(5) . . . . . . . . . . . . . . . . . . . . . . . .
Foreign exchange forward contracts(2) . . . . . . . . . . . . . . .
Cross-currency swap contracts(3) . . . . . . . . . . . . . . . . . . .
Deferred compensation obligation(6) . . . . . . . . . . . . . . . .

Fair Value
as of
August 2,
2009

$ 38
4
10
4
6

$ 62

$

6
14
45
142

Total liabilities at fair value . . . . . . . . . . . . . . . . . . . . .

$207

65

Fair Value Measurements at
August 2, 2009 Using
Fair Value Hierarchy
Level 2

Level 3

Level 1

$ —
—
—
—
6

$ 6

$ 6
—
—
80

$ 86

$ 38
4
10
4
—

$ 56

$ —
14
45
62

$121

$ —
—
—
—
—

$ —

$ —
—
—
—

$ —

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)

(1) Based on LIBOR swap rates.

(2) Based on observable market transactions of spot currency rates and forward rates.

(3) Based on observable local benchmarks for currency and interest rates.

(4) Based on LIBOR and equity index swap rates.

(5) Based on quoted futures exchanges.

(6) Based on the fair value of the participants’ investments.

14. Shareowners’ Equity

The company has authorized 560 million shares of Capital stock with $.0375 par value and 40 million shares of
Preferred stock, issuable in one or more classes, with or without par as may be authorized by the Board of Directors.
No Preferred stock has been issued.

Share Repurchase Programs

In November 2005, the company’s Board of Directors authorized the purchase of up to $600 of company stock
through fiscal 2008. This program was completed during the third quarter of 2008. In August 2006, the company’s
Board of Directors authorized using up to $620 of the net proceeds from the sale of the United Kingdom and Ireland
businesses to purchase company stock. This program was completed at the end of fiscal 2007. In March 2008, the
company’s Board of Directors authorized using approximately $600 of the net proceeds from the sale of the Godiva
Chocolatier business to purchase company stock. This program was completed during the fourth quarter of 2008. In
June 2008, the company’s Board of Directors authorized the purchase of up to $1,200 of company stock through
fiscal 2011. This program began in fiscal 2009. In addition to these publicly announced programs, the company
repurchases shares to offset the impact of dilution from shares issued under the company’s stock compensation
plans.

In 2009, the company repurchased 17 million shares at a cost of $527. Of the 2009 repurchases, approximately
13 million shares at a cost of $400 were made pursuant to the company’s June 2008 publicly announced share
repurchase program. Approximately $800 remains available under this program as of August 2, 2009.

In 2008, the company repurchased 26 million shares at a cost of $903. Of the 2008 repurchases, approximately
23 million shares at a cost of $800 were made pursuant to the company’s November 2005 and the March 2008
publicly announced share repurchase programs.

In 2007, the company repurchased 30 million shares at a cost of $1,140. Of the 2007 repurchases, approx-
imately 21 million shares at a cost of $820 were made pursuant to the company’s then publicly announced share
repurchase programs, with a portion executed under two accelerated share repurchase agreements (Agreements)
with Lehman Brothers Financial S.A. (Lehman), an affiliate of Lehman Brothers Inc., covering approximately $600
of common stock. The Agreements were entered into on September 28, 2006.

Under the first Agreement, the company purchased approximately 8.3 million shares of its common stock from
Lehman for $300, or $35.95 per share, subject to a purchase price adjustment payable upon settlement of the
Agreement. Lehman was expected to purchase an equivalent number of shares during the term of the Agreement.
On July 5, 2007, upon conclusion of the Agreement, the company made a settlement payment of $22 to Lehman,
which was recorded as a reduction of Additional paid-in capital, based upon the difference between the volume
weighted-average price of the company’s common stock during the Agreement’s term of $38.90 and the purchase
price of $35.95.

Under the second Agreement, the company purchased approximately $300 of its common stock from Lehman.
Under this Agreement, Lehman made an initial delivery of 6.3 million shares on September 29, 2006 at $35.95 per
share and a second delivery of 1.3 million shares on October 25, 2006 at $36.72 per share. Under the Agreement, the
number of additional shares (if any) to be delivered to the company at settlement would be based on the volume

66

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)

weighted-average price of company stock during the term of the Agreement, subject to a minimum and maximum
price for the purchased shares. The volume weighted-average price during the term of the Agreement was $38.90.
On July 5, 2007, upon conclusion of the Agreement, Lehman delivered approximately 200,000 shares to the
company as a final settlement. Approximately $20 paid under the Agreement was recorded as a reduction of
Additional paid-in capital.

Stock Plans

In 2003, shareowners approved the 2003 Long-Term Incentive Plan, which authorized the issuance of
28 million shares to satisfy awards of stock options, stock appreciation rights, unrestricted stock, restricted
stock/units (including performance restricted stock) and performance units. Approximately 3.2 million shares
available under a previous long-term plan were rolled into the 2003 Long-Term Incentive Plan, making the total
number of available shares approximately 31.2 million. In November 2005, shareowners approved the 2005 Long-
Term Incentive Plan, which authorized the issuance of an additional 6 million shares to satisfy the same types of
awards.

Awards under the 2003 and 2005 Long-Term Incentive Plans may be granted to employees and directors. The
term of a stock option granted under these plans may not exceed ten years from the date of grant. Options granted
under these plans vest cumulatively over a three-year period at a rate of 30%, 60% and 100%, respectively. The
option price may not be less than the fair market value of a share of common stock on the date of the grant.
Restricted stock granted in fiscal 2004 and 2005 vests in three annual installments of 1⁄3 each, beginning 21⁄2 years
from the date of grant.

Pursuant to the 2003 Long-Term Incentive Plan, in July 2005 the company adopted a long-term incentive
compensation program which provides for grants of total shareowner return (TSR) performance restricted stock/
units, EPS performance restricted stock/units, and time-lapse restricted stock/units. Initial grants made in accor-
dance with this program were approved in September 2005. Under the program, awards of TSR performance
restricted stock/units will be earned by comparing the company’s total shareowner return during a three-year period
to the respective total shareowner returns of companies in a performance peer group. Based upon the company’s
ranking in the performance peer group, a recipient of TSR performance restricted stock/units may earn a total award
ranging from 0% to 200% of the initial grant. Awards of EPS performance restricted stock/units will be earned
based upon the company’s achievement of annual earnings per share goals. During the three-year vesting period, a
recipient of EPS performance restricted stock/units may earn a total award ranging from 0% to 100% of the initial
grant. Awards of time-lapse restricted stock/units will vest ratably over the three-year period. Annual stock option
grants are not part of the long-term incentive compensation program for 2007, 2008 and 2009. However, stock
options may still be granted on a selective basis under the 2003 and 2005 Long-Term Incentive Plans.

Total pre-tax stock-based compensation recognized in Earnings from continuing operations was $84 for 2009,
$83 for 2008 and $79 for 2007. Tax related benefits of $31 were recognized for 2009 and for 2008, and $29 were
recognized for 2007. Stock-based compensation associated with discontinued operations was $3 and $2 after-tax in
2008 and 2007, respectively.

67

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)

Information about stock options and related activity is as follows:

Weighted-
Average
Remaining
Contractual
Life

Weighted-
Average
Exercise
Price
(Options in thousands)

Aggregate
Intrinsic
Value

2009

Beginning of year . . . . . . . . . . . . . . . . . . . . . . . . . . . 20,705
Granted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Exercised . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Terminated . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(2,676)
(477)

$27.42
— $ —
$26.86
$43.08

End of year. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17,552

$27.08

Exercisable at end of year . . . . . . . . . . . . . . . . . . . . . 17,552

$27.08

3.3

3.3

$72

$72

The total intrinsic value of options exercised during 2009, 2008 and 2007 was $30, $17 and $76, respectively.
As of January 2009, compensation related to stock options was fully expensed. The company measured the fair
value of stock options using the Black-Scholes option pricing model.

The following table summarizes time-lapse restricted stock/units and EPS performance restricted stock/units

activity:

Weighted-Average
Grant-Date
Fair Value

Shares/Units
(Restricted stock/units in thousands)

Nonvested at August 3, 2008 . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Granted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Vested . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Forfeited . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2,331
1,183
(1,326)
(115)

Nonvested at August 2, 2009 . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2,073

$34.30
$39.50
$32.65
$37.12

$38.17

The fair value of time-lapse restricted stock/units and EPS performance restricted stock/units is determined
based on the number of shares granted and the quoted price of the company’s stock at the date of grant. Time-lapse
restricted stock/units granted in 2005 are expensed on a graded-vesting basis. Time-lapse restricted stock/units
granted in fiscal 2006 and forward are expensed on a straight-line basis over the vesting period, except for awards
issued to retirement-eligible participants, which are expensed on an accelerated basis. EPS performance restricted
stock/units are expensed on a graded-vesting basis, except for awards issued to retirement-eligible participants,
which are expensed on an accelerated basis.

As of August 2, 2009, total remaining unearned compensation related to nonvested time-lapse restricted stock/
units and EPS performance restricted stock/units was $37, which will be amortized over the weighted-average
remaining service period of 1.7 years. The fair value of restricted stock/units vested during 2009, 2008 and 2007
was $47, $70 and $53, respectively. The weighted-average grant-date fair value of restricted stock/units granted
during 2008 and 2007 was $36.57 and $36.14, respectively.

68

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)

The following table summarizes TSR performance restricted stock/units activity:

Weighted-Average
Grant-Date
Fair Value

Shares/Units
(Restricted stock/units in thousands)

Nonvested at August 3, 2008 . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Granted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Vested . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Forfeited . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

3,549
1,158
(1,196)
(162)

Nonvested at August 2, 2009 . . . . . . . . . . . . . . . . . . . . . . . . . . . .

3,349

$30.09
$47.20
$29.07
$36.07

$36.08

The fair value of TSR performance restricted stock/units is estimated at the grant date using a Monte Carlo
simulation. Expense is recognized on a straight-line basis over the service period. As of August 2, 2009, total
remaining unearned compensation related to TSR performance restricted stock/units was $51 which will be
amortized over the weighted-average remaining service period of 1.8 years. In the first quarter of fiscal 2009,
recipients of TSR performance restricted stock/units earned 125% of their initial grants based upon the company’s
total shareowner return ranking in a performance peer group during a three-year period ended July 31, 2008. As a
result, approximately 280,000 additional shares were awarded. The total fair value of TSR performance restricted
stock/units vested during 2009 was $58. The grant-date fair value of TSR performance restricted stock/units granted
during 2008 and 2007 was $34.64 and $26.31, respectively.

Prior to fiscal 2009, employees could elect to defer all types of restricted stock awards. These awards are
classified as liabilities because of the possibility that they may be settled in cash. The fair value is adjusted quarterly.
The total cash paid to settle the liabilities in 2009, 2008 and 2007 was not material. The liability for deferred awards
was $8 at August 2, 2009.

The excess tax benefits on the exercise of stock options and vested restricted stock presented as cash flows
from financing activities in 2009, 2008 and 2007 were $18, $8 and $25, respectively. Cash received from the
exercise of stock options was $72, $47 and $165 for 2009, 2008 and 2007, respectively, and is reflected in cash flows
from financing activities in the Consolidated Statements of Cash Flows.

For the periods presented in the Consolidated Statements of Earnings, the calculations of basic earnings per
share and earnings per share assuming dilution vary in that the weighted average shares outstanding assuming
dilution include the incremental effect of stock options and restricted stock programs, except when such effect
would be antidilutive. The dilutive impact of the accelerated share repurchase agreements described under “Share
Repurchase Programs” was not material. Stock options to purchase approximately 3 million of shares of capital
stock for 2009 and 1 million shares of capital stock for 2008 and 2007 were not included in the calculation for
diluted earnings per share because the exercise price of the stock options exceeded the average market price of the
capital stock, and therefore, would be antidilutive.

15. Commitments and Contingencies

In February 2002, VFB L.L.C., an entity representing the interests of the unsecured creditors of Vlasic Foods
International Inc., a company spun off by Campbell in March 1998, commenced a lawsuit against the company and
several of its subsidiaries in the United States District Court for the District of Delaware alleging, among other
things, fraudulent conveyance, illegal dividends and breaches of fiduciary duty by Vlasic directors alleged to be
under the company’s control. In September 2005, the District Court ruled in favor of Campbell, finding that Vlasic
Foods was solvent at the time of the spin off transaction, and that Campbell is not liable to the plaintiff for the claims
of Vlasic’s unsecured creditors or for any other claims or damages. The judgment of the District Court was affirmed
by the United States Court of Appeals for the Third Circuit in March of 2007. The case is closed.

The company is a party to legal proceedings and claims arising out of the normal course of business.

69

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)

Management assesses the probability of loss for all legal proceedings and claims and has recognized liabilities
for such contingencies, as appropriate. Although the results of these matters cannot be predicted with certainty, in
management’s opinion, the final outcome of legal proceedings and claims will not have a material adverse effect on
the consolidated results of operations or financial condition of the company.

The company has certain operating lease commitments, primarily related to warehouse and office facilities,
retail store space and certain equipment. Rent expense under operating lease commitments was $47 in 2009, $80 in
2008 and $82 in 2007. These amounts included $33 and $42 in 2008 and 2007, respectively, related to discontinued
operations. Future minimum annual rental payments under these operating leases are as follows:

2010

$46

2011

$41

2012

$36

2013

$31

2014

$25

Thereafter

$57

The company guarantees approximately 1,900 bank loans made to Pepperidge Farm independent sales
distributors by third party financial institutions for the purchase of distribution routes. The maximum potential
amount of future payments the company could be required to make under the guarantees is $159. The company’s
guarantees are indirectly secured by the distribution routes. The company does not believe it is probable that it will
be required to make guarantee payments as a result of defaults on the bank loans guaranteed. The amounts
recognized as of August 2, 2009 and August 3, 2008 were not material.

In connection with the sale of certain Australian salty snack food brands and assets, the company agreed to
provide a loan facility to the buyer of AUD $10, or approximately USD $7. The facility was drawn down in AUD $5
increments in 2009. Borrowings under the facility are to be repaid five years after the closing date.

The company has provided certain standard indemnifications in connection with divestitures, contracts and
other transactions. Certain indemnifications have finite expiration dates. Liabilities recognized based on known
exposures related to such matters were not material at August 2, 2009.

70

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)

16. Supplemental Financial Statement Data

Balance Sheets

Accounts receivable

2009

2008

Customer accounts receivable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $
Allowances . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Subtotal . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

Inventories

Raw materials, containers, and supplies . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $
Finished products . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

Other current assets

Deferred taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

494
(28)

466
62

528

324
500

824

100
48

148

Plant assets

Land. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $
Buildings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Machinery and equipment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Projects in progress . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

59
1,111
3,481
242

$

$

$

$

$

$

$

526
(28)

498
72

570

320
509

829

96
76

172

63
1,103
3,415
185

Total cost . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accumulated depreciation(1) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

4,893
(2,916)

4,766
(2,827)

$ 1,977

$ 1,939

(1) Depreciation expense was $264 in 2009, $288 in 2008 and $283 in 2007. Depreciation expense of continuing
operations was $264 in 2009, $271 in 2008 and $263 in 2007. Buildings are depreciated over periods ranging
from 10 to 45 years. Machinery and equipment are depreciated over periods generally ranging from 2 to
15 years.

71

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)

Other assets

Pension . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Investments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2009

2008

$ — $ 121
8
20
62

7
24
74

$ 105

$ 211

Accrued liabilities

Accrued compensation and benefits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Fair value of derivatives. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accrued trade and consumer promotion programs. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accrued interest . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Restructuring. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 236
19
112
43
4
165

$ 225
42
127
41
37
183

$ 579

$ 655

Other liabilities

Deferred taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Pension benefits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred compensation(2) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Postretirement benefits. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Fair value of derivatives. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Unrecognized tax benefits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 237
656
142
313
19
50
37

$ 354
142
150
299
80
59
35

$1,454

$1,119

(2) The deferred compensation obligation represents unfunded plans maintained for the purpose of providing the
company’s directors and certain of its executives the opportunity to defer a portion of their compensation. All
forms of compensation contributed to the deferred compensation plans are accounted for in accordance with the
underlying program. Contributions are credited to an investment account in the participant’s name, although no
funds are actually contributed to the investment account and no investment choices are actually purchased. Six
investment choices are available, including: (1) a book account that tracks the total return on company stock;
(2) a book account that tracks performance of Fidelity’s Spartan U.S. Equity Index Fund; (3) a book account
that tracks the performance of Fidelity’s Puritan Fund; (4) a book account that tracks the performance of
Fidelity’s Spartan International Index Fund; (5) a book account that tracks the performance of Fidelity’s Spartan
Extended Market Index Fund; and (6) a book account that credits interest based on the Wall Street Journal
indexed prime rate. Participants can reallocate investments daily and are entitled to the gains and losses on
investment funds. The company recognizes an amount in the Statements of Earnings for the market appre-
ciation/depreciation of each fund.

72

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)

Statements of Earnings

Other Expenses/(Income)

2009

2008

2007

Foreign exchange (gains)/losses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ (7)
67
Amortization/impairment of intangible and other assets(1) . . . . . . . . . . . .
Gain on sale of facility . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . —
Gain on sale of business . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . —
Gain from settlement in lieu of condemnation . . . . . . . . . . . . . . . . . . . . . —
1
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 61

Interest expense(2)

Interest expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $114
4
Less: Interest capitalized . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$110

$ 1
6
—
—
—
6

$ 13

$171
4

$167

$

1
—
(23)
(3)
(10)
5

$ (30)

$171
8

$163

(1) In 2009, a $67 impairment charge was recognized on certain European trademarks. See also Note 5.
(2) In 2007, a non-cash reduction of $4 was recognized in connection with the favorable settlement of the APA.

Statements of Cash Flows

Cash Flows From Operating Activities

Other non-cash charges to net earnings

2009

2008

2007

Non-cash compensation/benefit related expense . . . . . . . . . . . . . . . . . . . . $ 59
Gain from settlement in lieu of condemnation . . . . . . . . . . . . . . . . . . . . . —
(2)
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 57

$ 59
—
—

$ 59

$ 70
(10)
1

$ 61

Other

Benefit related payments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ (52)
7
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ (54)
7

$ (53)
(8)

$ (45)

$ (47)

$ (61)

Other Cash Flow Information
Interest paid . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $120
Interest received . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $
4
Income taxes paid . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $144

$180
$ 7
$521

$203
$ 16
$365

73

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)

17. Quarterly Data (unaudited)

Net sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Gross profit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Earnings from continuing operations(1) . . . . . . . . . . . . . .
Earnings from discontinued operations(2) . . . . . . . . . . . . .
Net earnings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Per share — basic

Earnings from continuing operations . . . . . . . . . . . . . . .
Earnings from discontinued operations . . . . . . . . . . . . .
Net earnings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Dividends . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Per share — assuming dilution

Earnings from continuing operations(1). . . . . . . . . . . . .
Earnings from discontinued operations(2) . . . . . . . . . . .
Net earnings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Market price

2009

First

Second

Third

Fourth

$2,250
871
260
—
260

$2,122
837
229
4
233

$1,686
685
174
—
174

$1,528
635
69
—
69

0.73
—
0.73
0.25

0.71
—
0.71

0.65
0.01
0.66
0.25

0.63
0.01
0.64

0.50
—
0.50
0.25

0.49
—
0.49

0.20
—
0.20
0.25

0.20
—
0.20

High . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Low . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$40.85
$32.45

$39.44
$27.35

$31.41
$24.63

$31.47
$25.65

Net sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Gross profit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Earnings from continuing operations(3) . . . . . . . . . . . . . . . .
Earnings from discontinued operations(4) . . . . . . . . . . . . . . .
Net earnings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Per share — basic

Earnings from continuing operations . . . . . . . . . . . . . . . . .
Earnings from discontinued operations . . . . . . . . . . . . . . .
Net earnings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Dividends . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Per share — assuming dilution

Earnings from continuing operations(3) . . . . . . . . . . . . . .
Earnings from discontinued operations(4) . . . . . . . . . . . . .
Net earnings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Market price

2008

First

Second

Third

Fourth

$2,185
892
268
2
270

$2,218
889
260
14
274

$1,880
726
54
478
532

$1,715
664
89
—
89

0.71
0.01
0.71
0.22

0.69
0.01
0.70

0.69
0.04
0.73
0.22

0.67
0.04
0.71

0.14
1.28
1.43
0.22

0.14
1.25
1.40

0.25
—
0.25
0.22

0.24
—
0.24

High . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Low . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$38.59
$34.70

$37.79
$30.19

$35.55
$30.83

$37.24
$32.14

The sum of the individual per share amounts does not equal due to rounding.

(1) Includes a $16 ($.04 per diluted share) unrealized loss on the fair value of open commodity futures contracts in
the first quarter, a $7 ($.02 per diluted share) favorable net adjustment on commodity hedges in the third quarter
and a $9 ($.03 per diluted share) favorable net adjustment on commodity hedges in the fourth quarter.

74

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)

Restructuring related costs associated with initiatives to improve operational efficiency and long-term prof-
itability of $5 ($.01 per diluted share) were recorded in each of the first and second quarters, and $4 ($.01 per
diluted share) were recorded in the third quarter. See also Note 7. A $47 ($.13 per diluted share) impairment
charge on certain European trademarks was recorded in the fourth quarter. See also Note 5.

(2) In the second quarter of fiscal 2009, the company recorded a $4 ($.01 per diluted share) tax benefit from the sale

of Godiva.

(3) Includes a non-cash tax benefit of $13 ($.03 per diluted share) in the second quarter from the favorable
resolution of a state tax contingency in the United States, a $100 ($.26 per diluted share) restructuring charge in
the third quarter and a $7 ($.02 per diluted share) restructuring charge and related costs in the fourth quarter
associated with initiatives to improve operational efficiency and long-term profitability. See also Note 7.

(4) In the third quarter of 2008, results of discontinued operations included a $467 ($1.23 per diluted share) gain
from the sale of the Godiva Chocolatier business. In the second quarter of 2008, results of discontinued
operations included $5 ($.01 per diluted share) of costs associated with the sale of the Godiva Chocolatier
business. The total gain on the sale was $462 ($1.21 per diluted share).

75

Reports of Management

Management’s Report on Financial Statements

The accompanying financial statements have been prepared by the company’s management in conformity with
generally accepted accounting principles to reflect the financial position of the company and its operating results.
The financial information appearing throughout this Annual Report is consistent with the financial statements.
Management is responsible for the information and representations in such financial statements, including the
estimates and judgments required for their preparation. The financial statements have been audited by Pricewa-
terhouseCoopers LLP, an independent registered public accounting firm, as stated in their report, which appears
herein.

The Audit Committee of the Board of Directors, which is composed entirely of Directors who are not officers
or employees of the company, meets regularly with the company’s worldwide internal auditing department, other
management personnel, and the independent auditors. The independent auditors and the internal auditing depart-
ment have had, and continue to have, direct access to the Audit Committee without the presence of other
management personnel, and have been directed to discuss the results of their audit work and any matters they
believe should be brought to the Committee’s attention. The internal auditing department and the independent
auditors report directly to the Audit Committee.

Management’s Report on Internal Control Over Financial Reporting

The company’s management is responsible for establishing and maintaining adequate internal control over
financial reporting. Internal control over financial reporting is a process designed to provide reasonable assurance
regarding the reliability of financial reporting and the preparation of financial statements for external purposes in
accordance with generally accepted accounting principles in the United States of America.

The company’s internal control over financial reporting includes those policies and procedures that:

(cid:129) pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions

and dispositions of the assets of the company;

(cid:129) provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial
statements in accordance with generally accepted accounting principles, and that receipts and expenditures
of the company are being made only in accordance with authorizations of management and Directors of the
company; and

(cid:129) provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use, or

disposition of the company’s assets that could have a material effect on the financial statements.

Because of its inherent limitations, internal control over financial reporting may not prevent or detect
misstatements. Also, projections of any evaluation of effectiveness to future periods are subject to the risk that
controls may become inadequate because of changes in conditions, or that the degree of compliance with the
policies or procedures may deteriorate.

The company’s management assessed the effectiveness of the company’s internal control over financial
reporting as of August 2, 2009. In making this assessment, management used the criteria set forth by the Committee
of Sponsoring Organizations of the Treadway Commission (COSO) in Internal Control — Integrated Framework.
Based on this assessment using those criteria, management concluded that the company’s internal control over
financial reporting was effective as of August 2, 2009.

76

The effectiveness of the company’s internal control over financial reporting as of August 2, 2009 has been
audited by PricewaterhouseCoopers LLP, an independent registered public accounting firm, as stated in their report,
which appears herein.

/s/ Douglas R. Conant

Douglas R. Conant
President and Chief Executive Officer

/s/ B. Craig Owens

B. Craig Owens
Senior Vice President — Chief Financial Officer
and Chief Administrative Officer

/s/ Anthony P. DiSilvestro

Anthony P. DiSilvestro
Vice President — Controller

September 30, 2009

77

Report of Independent Registered Public Accounting Firm

To the Shareowners and Directors of Campbell Soup Company

In our opinion, the accompanying consolidated balance sheets and the related consolidated statements of
earnings, of shareowners’ equity and of cash flows present fairly, in all material respects, the financial position of
Campbell Soup Company and its subsidiaries at August 2, 2009 and August 3, 2008, and the results of their
operations and their cash flows for each of the three fiscal years in the period ended August 2, 2009 in conformity
with accounting principles generally accepted in the United States of America. Also in our opinion, the Company
maintained, in all material respects, effective internal control over financial reporting as of August 2, 2009, based on
criteria established in Internal Control — Integrated Framework issued by the Committee of Sponsoring Orga-
nizations of the Treadway Commission (COSO). The Company’s management is responsible for these financial
statements, for maintaining effective internal control over financial reporting and for its assessment of the
effectiveness of internal control over financial reporting, included in the accompanying Management’s Report
on Internal Control over Financial Reporting. Our responsibility is to express opinions on these financial statements
and on the Company’s internal control over financial reporting based on our integrated audits. We conducted our
audits in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those
standards require that we plan and perform the audits to obtain reasonable assurance about whether the financial
statements are free of material misstatement and whether effective internal control over financial reporting was
maintained in all material respects. Our audits of the financial statements included examining, on a test basis,
evidence supporting the amounts and disclosures in the financial statements, assessing the accounting principles
used and significant estimates made by management, and evaluating the overall financial statement presentation.
Our audit of internal control over financial reporting included obtaining an understanding of internal control over
financial reporting, assessing the risk that a material weakness exists, and testing and evaluating the design and
operating effectiveness of internal control based on the assessed risk. Our audits also included performing such
other procedures as we considered necessary in the circumstances. We believe our audits provide a reasonable basis
for our opinions.

As discussed in Note 1 and Note 9 the Company changed the manner in which it accounts for uncertainty in
income taxes in 2008, and the manner in which it accounts for defined benefit pension and other postretirement
plans in 2007.

A company’s internal control over financial reporting is a process designed to provide reasonable assurance
regarding the reliability of financial reporting and the preparation of financial statements for external purposes in
accordance with generally accepted accounting principles. A company’s internal control over financial reporting
includes those policies and procedures that (i) pertain to the maintenance of records that, in reasonable detail,
accurately and fairly reflect the transactions and dispositions of the assets of the company; (ii) provide reasonable
assurance that transactions are recorded as necessary to permit preparation of financial statements in accordance
with generally accepted accounting principles, and that receipts and expenditures of the company are being made
only in accordance with authorizations of management and directors of the company; and (iii) provide reasonable
assurance regarding prevention or timely detection of unauthorized acquisition, use, or disposition of the company’s
assets that could have a material effect on the financial statements.

Because of its inherent limitations, internal control over financial reporting may not prevent or detect
misstatements. Also, projections of any evaluation of effectiveness to future periods are subject to the risk that
controls may become inadequate because of changes in conditions, or that the degree of compliance with the
policies or procedures may deteriorate.

/s/ PricewaterhouseCoopers LLP

PricewaterhouseCoopers LLP
Philadelphia, Pennsylvania

September 30, 2009

78

Item 9. Changes in and Disagreements with Accountants on Accounting and Financial Disclosure

None.

Item 9A. Controls and Procedures

The company, under the supervision and with the participation of its management, including the President and
Chief Executive Officer and Senior Vice President — Chief Financial Officer and Chief Administrative Officer, has
evaluated the effectiveness of the company’s disclosure controls and procedures (as such term is defined in
Rules 13a-15(e) and 15d-15(e) under the Securities Exchange Act of 1934, as amended (the “Exchange Act”)) as of
August 2, 2009 (the “Evaluation Date”). Based on such evaluation, the President and Chief Executive Officer and
the Senior Vice President — Chief Financial Officer and Chief Administrative Officer have concluded that, as of
the Evaluation Date, the company’s disclosure controls and procedures are effective.

The annual report of management on the company’s internal control over financial reporting is provided under
“Financial Statements and Supplementary Data” on page 76. The attestation report of PricewaterhouseCoopers
LLP, the company’s independent registered public accounting firm, regarding the company’s internal control over
financial reporting is provided under “Financial Statements and Supplementary Data” on page 78.

During the quarter ended August 2, 2009, there were no changes in the company’s internal control over
financial reporting that materially affected, or were reasonably likely to materially affect, such internal control over
financial reporting.

Item 9B. Other Information

None.

PART III

Item 10. Directors, Executive Officers and Corporate Governance

The sections entitled “Election of Directors,” “Security Ownership of Directors and Executive Officers” and
“Directors and Executive Officers Stock Ownership Reports” in the company’s Proxy Statement for the Annual
Meeting of Shareowners to be held on November 19, 2009 (the “2009 Proxy”) are incorporated herein by reference.
The information presented in the section entitled “Corporate Governance — Board Committees” in the 2009 Proxy
relating to the members of the company’s Audit Committee and the Audit Committee’s financial expert is
incorporated herein by reference.

Certain of the information required by this Item relating to the executive officers of the company is set forth

under the heading “Executive Officers of the Company.”

The company has adopted a Code of Ethics for the Chief Executive Officer and Senior Financial Officers that
applies to the company’s Chief Executive Officer, Chief Financial Officer, Controller and members of the Chief
Financial Officer’s financial leadership team. The Code of Ethics for the Chief Executive Officer and Senior
Financial Officers is posted on the company’s website, www.campbellsoupcompany.com (under the “Governance”
caption). The company intends to satisfy the disclosure requirement regarding any amendment to, or a waiver of, a
provision of the Code of Ethics for the Chief Executive Officer and Senior Financial Officers by posting such
information on its website.

The company has also adopted a separate Code of Business Conduct and Ethics applicable to the Board of
Directors, the company’s officers and all of the company’s employees. The Code of Business Conduct and Ethics is
posted on the company’s website, www.campbellsoupcompany.com (under the “Governance” caption). The
company’s Corporate Governance Standards and the charters of the company’s four standing committees of
the Board of Directors can also be found at this website. Printed copies of the foregoing are available to any
shareowner requesting a copy by:

(cid:129) writing to Investor Relations, Campbell Soup Company, 1 Campbell Place, Camden, NJ 08103-1799;

79

(cid:129) calling 1-888-SIP-SOUP (1-888-747-7687); or

(cid:129) leaving a message on the “Contact Campbell — Investor Relations” section of the company’s home page at

www.campbellsoupcompany.com.

Item 11. Executive Compensation

The information presented in the sections entitled “Compensation Discussion and Analysis,” “Summary
Compensation Table — Fiscal 2009,” “Grants of Plan-Based Awards in Fiscal 2009,” “Outstanding Equity Awards
at Fiscal Year-End,” “Option Exercises and Stock Vested in Fiscal 2009,” “Pension Benefits,” “Nonqualified
Deferred Compensation,” “Potential Payments Upon Termination or Change in Control,” “Director Compensation,”
“Corporate Governance — Compensation and Organization Committee Interlocks and Insider Participation” and
“Compensation and Organization Committee Report” in the 2009 Proxy is incorporated herein by reference.

Item 12. Security Ownership of Certain Beneficial Owners and Management and Related Shareowner

Matters

The information presented in the sections entitled “Securities Authorized for Issuance Under Equity Com-
pensation Plans,” “Security Ownership of Directors and Executive Officers” and “Security Ownership of Certain
Beneficial Owners” in the 2009 Proxy is incorporated herein by reference.

Item 13. Certain Relationships and Related Transactions, and Director Independence

The information presented in the section entitled “Transactions with Related Persons,” “Corporate Gover-
nance — Director Independence” and “Corporate Governance — Board Committees” in the 2009 Proxy is
incorporated herein by reference.

Item 14. Principal Accounting Fees and Services

The information presented in the section entitled “Independent Registered Public Accounting Firm Fees and

Services” in the 2009 Proxy is incorporated herein by reference.

PART IV

Item 15. Exhibits and Financial Statement Schedules

(a) The following documents are filed as part of this report:

1. Financial Statements

(cid:129) Consolidated Statements of Earnings for 2009, 2008 and 2007

(cid:129) Consolidated Balance Sheets as of August 2, 2009 and August 3, 2008

(cid:129) Consolidated Statements of Cash Flows for 2009, 2008 and 2007

(cid:129) Consolidated Statements of Shareowners’ Equity for 2009, 2008 and 2007

(cid:129) Notes to Consolidated Financial Statements

(cid:129) Management’s Report on Internal Control Over Financial Reporting

(cid:129) Report of Independent Registered Public Accounting Firm

2. Financial Statement Schedules

None.

80

3. Exhibits

3(i) Campbell’s Restated Certificate of Incorporation as amended through February 24, 1997 was filed with the
SEC with Campbell’s Form 10-K (SEC file number 1-3822) for the fiscal year ended July 28, 2002, and is
incorporated herein by reference.

3(ii) Campbell’s By-Laws, as amended through July 1, 2009, were filed with the SEC on a Form 8-K (SEC file

number 1-3822) on June 29, 2009, and are incorporated herein by reference.

4(a) With respect to Campbell’s 6.75% notes due 2011, the form of Indenture between Campbell and Bankers
Trust Company, as Trustee, and the associated form of security were filed with the SEC with Campbell’s
Registration Statement No. 333-11497, and are incorporated herein by reference.

9

4(b) Except as described in 4(a) above, there is no instrument with respect to long-term debt of the company that
involves indebtedness or securities authorized thereunder exceeding 10 percent of the total assets of the
company and its subsidiaries on a consolidated basis. The company agrees to file a copy of any instrument
or agreement defining the rights of holders of long-term debt of the company upon request of the SEC.
Major Stockholders’ Voting Trust Agreement dated June 2, 1990, as amended, was filed with the SEC by (i)
Campbell as Exhibit 99.C to Campbell’s Schedule 13E-4 (SEC file number 5-7735) filed on September 12,
1996, and (ii) with respect to certain subsequent amendments, the Trustees of the Major Stockholders’
Voting Trust as Exhibit 99.G to Amendment No. 7 to their Schedule 13D (SEC file number 5-7735) dated
March 3, 2000, and as Exhibit 99.M to Amendment No. 8 to their Schedule 13D (SEC file number 5-7735)
dated January 26, 2001, and as Exhibit 99.P to Amendment No. 9 to their Schedule 13D (SEC file number 5-
7735) dated September 30, 2002, and is incorporated herein by reference.

10(a) Campbell Soup Company 1994 Long-Term Incentive Plan, as amended on November 17, 2000, was filed
with the SEC with Campbell’s 2000 Proxy Statement (SEC file number 1-3822), and is incorporated herein
by reference.

10(b) Campbell Soup Company 2003 Long-Term Incentive Plan, as amended and restated on September 25, 2008,
was filed with the SEC with Campbell’s Form 10-K (SEC file number 1-3822) for the fiscal year ended
August 3, 2008, and is incorporated herein by reference.

10(c) Campbell Soup Company 2005 Long-Term Incentive Plan was filed with the SEC with Campbell’s 2005

Proxy Statement (SEC file number 1-3822), and is incorporated herein by reference.

10(d) Campbell Soup Company Annual Incentive Plan, as amended on November 18, 2004, was filed with the
SEC with Campbell’s 2004 Proxy Statement (SEC file number 1-3822), and is incorporated herein by
reference.

10(e) Campbell Soup Company Mid-Career Hire Pension Program, as amended and restated effective as of
January 1, 2009, was filed with the SEC with Campbell’s Form 10-Q (SEC file number 1-3822) for the fiscal
quarter ended February 1, 2009, and is incorporated herein by reference.

10(f) Deferred Compensation Plan, effective November 18, 1999, was filed with the SEC with Campbell’s Form
10-K (SEC file number 1-3822) for the fiscal year ended July 30, 2000, and is incorporated herein by
reference.

10(g) Deferred Compensation Plan II, effective January 1, 2009, was filed with the SEC with Campbell’s Form 10-
Q (SEC file number 1-3822) for the fiscal quarter ended February 1, 2009, and is incorporated herein by
reference.

10(h) Severance Protection Agreement dated January 8, 2001, with Douglas R. Conant, President and Chief
Executive Officer, was filed with the SEC with Campbell’s Form 10-Q (SEC file number 1-3822) for the
fiscal quarter ended January 28, 2001, and is incorporated herein by reference. Agreements with the other
executive officers listed under the heading “Executive Officers of the Company” are in all material respects
the same as Mr. Conant’s agreement.

10(i) Amendment to the Severance Protection Agreement dated February 26, 2008, with Douglas R. Conant,
President and Chief Executive Officer, was filed with the SEC with Campbell’s Form 10-Q (SEC file
number 1-3822) for the fiscal quarter ended November 2, 2008, and is incorporated herein by reference.
Amendments with the other executive officers listed under the heading “Executive Officers of the
Company” are in all material respects the same as Mr. Conant’s agreement.

10(j) Form of U.S. Severance Protection Agreement, which is applicable to executives hired after March 1, 2008,
was filed with the SEC with Campbell’s Form 10-Q (SEC file number 1-3822) for the fiscal quarter ended
November 2, 2008, and is incorporated herein by reference.

81

10(k) Form of Non-U.S. Severance Protection Agreement, which is applicable to executives hired after March 1,
2008, was filed with the SEC with Campbell’s Form 10-Q (SEC file number 1-3822) for the fiscal quarter
ended November 2, 2008, and is incorporated herein by reference.

10(l) Campbell Soup Company Severance Pay Plan for Salaried Employees, as amended and restated effective
January 1, 2009, was filed with the SEC with Campbell’s Form 10-Q (SEC file number 1-3822) for the fiscal
quarter ended February 1, 2009, and is incorporated herein by reference.

10(m) Campbell Soup Company Supplemental Employees’ Retirement Plan, as amended and restated effective
January 1, 2009, was filed with the SEC with Campbell’s Form 10-Q (SEC file number 1-3822) for the fiscal
quarter ended February 1, 2009, and is incorporated herein by reference.

10(n) 2003 Long-Term Incentive Plan Time-Lapse Restricted Stock Unit Agreement, dated as of November 1,
2008, between the company and B. Craig Owens was filed with the SEC with Campbell’s Form 10-Q (SEC
file number 1-3822) for the fiscal quarter ended November 2, 2008, and is incorporated herein by reference.
Subsidiaries (Direct and Indirect) of the company.
Consent of Independent Registered Public Accounting Firm.
Power of Attorney.

21
23
24
31(a) Certification of Douglas R. Conant pursuant to Rule 13a-14(a).
31(b) Certification of B. Craig Owens pursuant to Rule 13a-14(a).
32(a) Certification of Douglas R. Conant pursuant to 18 U.S.C. Section 1350.
32(b) Certification of B. Craig Owens pursuant to 18 U.S.C. Section 1350.

82

Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, Campbell has duly

caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

SIGNATURES

Date: September 30, 2009

CAMPBELL SOUP COMPANY

By: /s/ B. Craig Owens
B. Craig Owens
Senior Vice President — Chief
Financial Officer and Chief
Administrative Officer

Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by the

following persons on behalf of Campbell and in the capacity and on the date indicated.

Date: September 30, 2009

/s/ B. Craig Owens
B. Craig Owens
Senior Vice President — Chief
Financial Officer and Chief
Administrative Officer

Paul R. Charron
Douglas R. Conant

Edmund M. Carpenter
Bennett Dorrance
Harvey Golub
Randall W. Larrimore
Mary Alice D. Malone
Sara Mathew
David C. Patterson
William D. Perez
Charles R. Perrin
A. Barry Rand
Nick Shreiber
George Strawbridge, Jr.
Les C. Vinney
Charlotte C. Weber

/s/ Anthony P. DiSilvestro
Anthony P. DiSilvestro
Vice President — Controller

By: /s/ Ellen Oran Kaden
Ellen Oran Kaden
Senior Vice President —
Law and Government
Affairs

Chairman and Director
President, Chief Executive
Officer and Director
Director
Director
Director
Director
Director
Director
Director
Director
Director
Director
Director
Director
Director
Director

}
}
}
}
}
}
}
}
}
}
}
}
}
}
}
}
}

83

EXHIBIT 31(a)

CERTIFICATION PURSUANT
TO RULE 13a-14(a)

I, Douglas R. Conant, certify that:

1. I have reviewed this Annual Report on Form 10-K of Campbell Soup Company;

2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state
a material fact necessary to make the statements made, in light of the circumstances under which such statements
were made, not misleading with respect to the period covered by this report;

3. Based on my knowledge, the financial statements, and other financial information included in this report,
fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as
of, and for, the periods presented in this report;

4. The registrant’s other certifying officer(s) and I are responsible for establishing and maintaining disclosure
controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over
financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:

a) designed such disclosure controls and procedures, or caused such disclosure controls and procedures
to be designed under our supervision, to ensure that material information relating to the registrant, including its
consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in
which this report is being prepared;

b) designed such internal control over financial reporting, or caused such internal control over financial
reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of
financial reporting and the preparation of financial statements for external purposes in accordance with
generally accepted accounting principles;

c) evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this
report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the
period covered by this report based on such evaluation; and

d) disclosed in this report any change in the registrant’s internal control over financial reporting that
occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an
annual report) that has materially affected, or is reasonably likely to materially affect, the registrant’s internal
control over financial reporting; and

5. The registrant’s other certifying officer(s) and I have disclosed, based on our most recent evaluation of
internal control over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board
of directors (or persons performing the equivalent functions):

a) all significant deficiencies and material weaknesses in the design or operation of internal control over
financial reporting which are reasonably likely to adversely affect the registrant’s ability to record, process,
summarize and report financial information; and

b) any fraud, whether or not material, that involves management or other employees who have a

significant role in the registrant’s internal control over financial reporting.

Date: September 30, 2009

By: /s/ Douglas R. Conant

Name: Douglas R. Conant
Title:

President and Chief Executive Officer

EXHIBIT 31(b)

CERTIFICATION PURSUANT
TO RULE 13a-14(a)

I, B. Craig Owens, certify that:

1. I have reviewed this Annual Report on Form 10-K of Campbell Soup Company;

2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state
a material fact necessary to make the statements made, in light of the circumstances under which such statements
were made, not misleading with respect to the period covered by this report;

3. Based on my knowledge, the financial statements, and other financial information included in this report,
fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as
of, and for, the periods presented in this report;

4. The registrant’s other certifying officer(s) and I are responsible for establishing and maintaining disclosure
controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over
financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:

a) designed such disclosure controls and procedures, or caused such disclosure controls and procedures
to be designed under our supervision, to ensure that material information relating to the registrant, including its
consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in
which this report is being prepared;

b) designed such internal control over financial reporting, or caused such internal control over financial
reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of
financial reporting and the preparation of financial statements for external purposes in accordance with
generally accepted accounting principles;

c) evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this
report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the
period covered by this report based on such evaluation; and

d) disclosed in this report any change in the registrant’s internal control over financial reporting that
occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an
annual report) that has materially affected, or is reasonably likely to materially affect, the registrant’s internal
control over financial reporting; and

5. The registrant’s other certifying officer(s) and I have disclosed, based on our most recent evaluation of
internal control over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board
of directors (or persons performing the equivalent functions):

a) all significant deficiencies and material weaknesses in the design or operation of internal control over
financial reporting which are reasonably likely to adversely affect the registrant’s ability to record, process,
summarize and report financial information; and

b) any fraud, whether or not material, that involves management or other employees who have a

significant role in the registrant’s internal control over financial reporting.

Date: September 30, 2009

By: /s/ B. Craig Owens

Name: B. Craig Owens
Title:

Senior Vice President —
Chief Financial Officer and
Chief Administrative Officer

EXHIBIT 32(a)

CERTIFICATION PURSUANT TO
18 U.S.C. SECTION 1350

In connection with the Annual Report of Campbell Soup Company (the “Company”) on Form 10-K for the
fiscal year ended August 2, 2009 (the “Report”), I, Douglas R. Conant, President and Chief Executive Officer of the
Company, hereby certify, pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-
Oxley Act of 2002, that, to my knowledge:

(1) The Report fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange

Act of 1934; and

(2) The information contained in the Report fairly presents, in all material respects, the financial

condition and results of operations of the Company.

Date: September 30, 2009

By: /s/ Douglas R. Conant

Name: Douglas R. Conant
Title:

President and Chief Executive Officer

EXHIBIT 32(b)

CERTIFICATION PURSUANT TO
18 U.S.C. SECTION 1350

In connection with the Annual Report of Campbell Soup Company (the “Company”) on Form 10-K for the
fiscal year ended August 2, 2009 (the “Report”), I, B. Craig Owens, Senior Vice President — Chief Financial
Officer and Chief Administrative Officer of the Company, hereby certify, pursuant to 18 U.S.C. Section 1350, as
adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, that, to my knowledge:

(1) The Report fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange

Act of 1934; and

(2) The information contained in the Report fairly presents, in all material respects, the financial

condition and results of operations of the Company.

Date: September 30, 2009

By: /s/ B. Craig Owens

Name: B. Craig Owens
Title:

Senior Vice President —
Chief Financial Officer and
Chief Administrative Officer

S H A ReO W NeR   I N F O R M AT I O N

World Headquarters
Campbell Soup Company 
1 Campbell Place 
Camden, NJ 08103 
(856) 342-4800 
(856) 342-3878 (Fax)

Stock exchange Listings
New York, Swiss 
Ticker Symbol: CPB

Transfer Agent and Registrar
Computershare Trust Company, N.A. 
P.O. Box 43078  
Providence, RI 02940-3078  
1-800-446-2617

Independent Accountants
PricewaterhouseCoopers LLP 
Two Commerce Square 
Suite 1700 
2001 Market Street 
Philadelphia, PA 19103-7042

Dividends
Campbell has paid dividends since the company 
became public in 1954. Dividends are normally  
paid quarterly, at the end of January, April, July,  
and October.

A dividend reinvestment plan is available to 
shareowners. For information about dividends or  
the dividend reinvestment plan, write to Dividend 
Reinvestment Plan Agent, Campbell Soup Company, 
P.O. Box 43078, Providence, RI 02940-3078.  
Or call: (781) 575-2723 or 1-800-446-2617.

Annual Meeting
The Annual Meeting of Shareowners will  
be held on November 19, 2009 at 10:30 a.m.  
Eastern Time at the Renaissance Charlotte  
South Park Hotel, 5501 Carnegie Boulevard,  
Charlotte, NC 28209. 

publications
For copies of the Annual Report or the  
SEC Form 10-K or other financial information,  
write to Investor Relations at the World  
Headquarters address, or call 1-888-SIP-SOUP  
(1-888-747-7687) or visit our worldwide website  
at www.campbellsoupcompany.com.

For copies of Campbell’s Corporate Social 
Responsibility Report, write to Dave Stangis,  
Vice President – Corporate Social Responsibility  
at csr_feedback@campbellsoup.com.

Information Sources
Inquiries regarding our products may be addressed to 
Campbell’s Consumer Response Center at the World 
Headquarters address or call 1-800-257-8443.

Investors and financial analysts may contact Jennifer 
Driscoll, Vice President – Investor Relations at the 
World Headquarters address or call (856) 342-6081.

Media and public relations inquiries should be directed 
to Anthony Sanzio, Group Director – Corporate and 
Brand Communications at the World Headquarters 
address or call (856) 968-4390.

Communications concerning share transfer, lost 
certificates, dividends and change of address, should 
be directed to Computershare Trust Company, N.A., 
1-800-446-2617.

Shareowner Information Service
For the latest quarterly business results, or other 
information requests such as dividend dates, 
shareowner programs or product news, call  
1-888-SIP-SOUP (1-888-747-7687). Shareowner 
information is also available on our worldwide  
website at www.campbellsoupcompany.com.

Campbell Brands
Product trademarks owned or licensed by Campbell 
Soup Company and/or its subsidiaries appearing in  
the narrative text of this report are italicized.

Certifications
The certifications required by Section 302 of the 
Sarbanes-Oxley Act have been filed as exhibits  
to Campbell’s SEC Form 10-K. The most recent 
certification required by Section 303A.12(a) of the  
New York Stock Exchange Listed Company Manual  
has been filed with the New York Stock Exchange. 

The papers, paper mills and printer utilized in the 
production of this Annual Report are all certified for 
Forest Stewardship Council (FSC) standards, which 
promote environmentally appropriate, socially beneficial 
and economically viable management of the world’s 
forests. The report is printed on Mohawk Navajo, a  
20% post-consumer waste recycled paper, manufactured 
with certified, nonpolluting, wind-generated electricity. 
This report was printed by Sandy Alexander, Inc., which 
uses 100% renewable wind energy. Additionally, Sandy 
Alexander has implemented technologies and processes 
to substantially reduce the volatile organic compound 
(VOC) content of inks, coatings and solutions, and 
invested in equipment to capture and recycle virtually  
all VOC emissions from its press operations.

To learn more about how we are defining success,  
view our 2009 annual review at:

C a mP b E l lS o u P C o mP a nY. C o m

1 Campbell Place, Camden, NJ 08103 -1799
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