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Campbell Soup Company
2015 Annual Report
A Period of Revolutionary Change
The food industry is being transformed before our eyes
by the seismic shifts that Campbell identified early in
my tenure. Our industry faces global economic realities
with a shrinking American middle class and a growing
one in developing markets; major demographic changes,
including continued growth of Millennial and Hispanic
cohorts in the U.S. and a redefinition of the American family;
profound changes in consumer preferences for food with
increased focus on health and well-being, fresh and organic;
and the game-changing impact of digital technologies.
The convergence and acceleration of these seismic shifts
are reshaping the consumer and retailer landscape and
have disrupted steady growth in the food industry, placing
volume pressure on mainstream food, particularly center-store
categories. Traditional food companies have felt the impact
for several years. In calendar 2014, on the heels of many of
these changes, the industry’s average net sales growth rate
slowed to only 1-2 percent. In response, companies have initiated
a series of strategic actions, from spin-offs and consolidation to
acquisitions and aggressive cost-cutting.
“The actions we are taking position
Campbell for a promising future.”
Unmistakable Actions
Campbell has taken unmistakable actions in anticipation of these
shifts. Strategically, we have accomplished a great deal over the
past several years. Most significantly, we embarked on a strategy
of realigning our portfolio to focus on higher-growth categories.
In doing this we:
• Added four new growth engines with the acquisitions of
Bolthouse Farms, Plum, Kelsen and, in fiscal 2015, Garden
Fresh Gourmet.
• Exited our Russia operations and shed our slower-growing
European simple meals business.
• Implemented an innovation process that has helped increase
rolling three-year sales from new products from 8 percent in
fiscal 2011 to 10 percent in fiscal 2015.
• Restructured our Campbell-Swire joint venture in China to
better support our soup and simple meals business.
• Entered into strategic commercial arrangements in Mexico
with La Costeña and Grupo Jumex.
• Increased our investment in Southeast Asia, particularly in
Indonesia, to accelerate organic growth.
• Drove meaningful improvement in our cost structure,
closed five plants and implemented initiatives to
improve our supply chain.
Clearly, Campbell has changed, and our performance is
now competitive with the industry. Although we have
made progress, we know it has not been enough.
Denise M. Morrison
President and
Chief Executive Officer
Fellow Shareholders,
Fiscal 2015 was an eventful
time for our company and the
industry. In my entire career, I
have never seen an environment
so fraught with both challenges
and opportunity as the one in
which we are currently operating.
Against that backdrop, we
continued to take important
steps to reinvent Campbell and
improve our growth trajectory,
using our purpose, Real Food That
Matters for Life’s Moments, as a
filter to analyze strategic decisions
about our business.
We aligned our organization with
our strategy by redesigning our
enterprise structure to create three
new divisions with clear portfolio
roles. We started to implement a
major cost savings effort. We also
acquired another growth engine,
Garden Fresh Gourmet, to expand
our packaged fresh portfolio. As I will
discuss in the following pages, this is
solid progress, but there is more
to come.
I am confident that the actions we
are taking position Campbell for a
promising future.
1 Campbell Soup Company
Shareholder Information
World Headquarters
Campbell Soup Company
1 Campbell Place, Camden, NJ 08103
(856) 342-4800
(856) 342-3878 (Fax)
Stock Exchange Listing
New York Ticker Symbol: CPB
Transfer Agent and Registrar
Computershare Trust Company, N.A.
P.O. Box 30170
College Station, TX 77842-3170
1-800-780-3203
Independent Accountants
PricewaterhouseCoopers LLP
Two Commerce Square
Suite 1700
2001 Market Street
Philadelphia, PA 19103-7042
Dividends
We have paid dividends since the company became
public in 1954. Dividends are normally paid quarterly, near
the end of January, April, July and October.
A dividend reinvestment plan is available to shareholders.
For information about dividends or the dividend
reinvestment plan, write to Dividend Reinvestment
Plan Agent, Campbell Soup Company, P.O. Box 30170,
College Station, TX 77842-3170. Or call: (781) 575-2723
or 1-800-780-3203.
Annual Meeting
The Annual Meeting of Shareholders will be held on
November 18, 2015 at 4:00 p.m. Eastern Time at Campbell
Soup Company World Headquarters, 1 Campbell Place,
Camden, NJ 08103.
Publications
For copies of this Annual Report and SEC Form
10-K or other financial information, write to Investor
Relations at the World Headquarters address, or call
1-800-840-2865 or visit our worldwide website at
www.campbellsoupcompany.com.
For copies of our Corporate Social Responsibility
Report, write to Dave Stangis, Vice President – Public
Affairs and Corporate Responsibility at csr_feedback@
campbellsoup.com.
Information Sources
Inquiries regarding our products may be addressed to
Campbell’s Consumer Response Center at the World
Headquarters address or call 1-800-257-8443.
Investors and financial analysts may contact Ken Gosnell,
Vice President - Finance Strategy and Investor Relations, at
the World Headquarters address or call (856)342-6081.
Media and public relations inquiries should be directed to
Carla Burigatto, Director – External Communications, at the
World Headquarters address or call (856) 342-3737.
Communications concerning share transfer, lost certificates,
dividends and change of address, should be directed to
Computershare Trust Company, N.A., 1-800-780-3203.
Shareholder Information Service
For the latest quarterly business results, or other information
requests such as dividend dates, shareholder programs
or product news, call 1-800-840-2865. Shareholders infor-
mation is also available on our worldwide website at
www.campbellsoupcompany.com.
Campbell Brands
Product trademarks owned or licensed by Campbell Soup
Company and/or its subsidiaries appearing in the narrative
text of this report are italicized.
Forward-Looking Statements
This report contains “forward-looking statements” that
reflect our current expectations about the impact of our
future plans and performance on our business or financial
results, including our sales, earnings and margins. These
forward-looking statements rely on a number of assumptions
and estimates that could be inaccurate and that are subject
to risks and uncertainties. Please refer to “Risk Factors” in
Item 1A and to the section titled “Cautionary Factors That
May Affect Future Results” in Item 7 of the SEC Form
10-K for factors that could cause our actual results to
vary materially from those anticipated or expressed in any
forward-looking statement. We disclaim any obligation or
intent to update the forward-looking statements in order to
reflect events or circumstances after the date of this report.
FSC logo here.
Pick up from
previous reports.
The papers utilized in the production of this Annual Report are all certified for
The papers, paper mills and printer utare ized in the production of
Forest Stewardship Council® (FSC®) standards, which promote environmentally
this Annual Report are all certified fare r Forest Stewardship Council
appropriate, socially beneficial and economically viable management of the world’s
forests. The report is printed on Explorer, manufactured with certified, nonpolluting,
standards, which promote environmentally appropriate, socially
wind-generated electricity. This report was printed by Innovation Marketing
beneficial and economically viable management of the world’s
Communications, Inc., which uses 100% renewable wind energy. Additionally,
forests. The report is printed on Mohawk Navajo, manufactured
Innovation Marketing Communications has implemented technologies and
with certified, nonpolluting, wind-generated electricity. This report
processes to substantially reduce the volatile organic compound (VOC) content of
was printed by Sandy Alexander, Inc., which uses 100% renewable
inks, coatings and solutions, and invested in equipment to capture and recycle
virtually all VOC emissions from its press operations.
wind energy. Additionally, Sandy Alexander has implemented
technologies and processes to substantially reduce the volatile
organic compound (VOC) content of inks, coatings and solutions,
and invested in equipment to capture and recycle virtually all VOC
emissions from its press operations.
Commitment to Sustainability.
To connect to our Corporate
Social Responsibility Report and
learn more about Campbell’s
approach to building a
sustainable environment and honoring our
role in society from farm to fork, visit www.
campbellcsr.com
On the Web.
Visit us at www.
campbellsoupcompany.com for
company news and information.
Hungry? Visit us at
www.campbellskitchen.com for
mouthwatering recipes.
Twitter.
Follow us
@CampbellSoupCo
for tweets about our company,
programs and brands.
Fiscal 2015 Results
In fiscal 2015, we continued to lay the foundation
for future growth. We delivered sales, adjusted EBIT
and adjusted earnings per share from continuing
operations consistent with our revised guidance.
Sales from continuing operations declined 2 percent
to $8.082 billion, primarily impacted by the negative
impact of currency translation and one less week
compared to the prior year. Organic sales increased
1 percent,* with growth in four of our five reportable
segments. Adjusted EPS of $2.46 was comparable
with the prior year.*
Within U.S. Simple Meals, the performance of our
sauce business was a standout, notably Prego
Italian sauces and Campbell’s Dinner sauces.
Sales of Campbell’s Dinner sauces increased
double digits for the year, as did sales for our
strategically important Plum business. In U.S.
soup, consumer takeaway was relatively stable,
and we posted positive share performance. Global
Baking and Snacking performed well, with gains
in organic sales and operating earnings. We made
significant progress in improving our Australian
biscuit business. Our Indonesia business delivered
another year of organic double-digit growth,
despite economic headwinds that emerged in the
fourth quarter. While U.S. Beverages declined and
the category remains challenged, the underlying
trends of this business are beginning to show signs
of improvement. We continue to be enthusiastic
about Bolthouse Farms, especially beverages and
dressings, and are working to integrate Garden
Fresh Gourmet.
I am encouraged that our management team
responded to our first-half cost and margin
challenges in a difficult operating environment, and
I am particularly pleased with the improvement in
gross margin that we delivered in the back half.
However, bolder steps are needed to reshape
Campbell in line with our dual mandate to
strengthen our core business while expanding into
faster-growing spaces. In fiscal 2015, Campbell set
forth an ambitious agenda to create shareholder
value by fundamentally changing the way that we
operate. This culminated in a comprehensive plan to
unlock our purpose, performance and potential.
Our Purpose as a Filter for
Decision Making
Campbell is fundamentally different from our peers
in the food group. We are not too big and not too
small. We have the scale, assets and capabilities of
a large company and possess the soul and many
of the strengths of a startup. In short, we think of
ourselves as “the biggest small food company.”
It begins with our purpose: Real Food That Matters
for Life’s Moments. These seven words have spurred
the single most important cultural change in my
time at Campbell. Today, everyone at Campbell is
thinking, talking and acting differently about our
food—from how it is grown and the ingredients we
select to how we prepare our foods and the type of
acquisitions we pursue.
New Enterprise Design
With our purpose in place, we turned to our
organization and asked whether our structure
reflected our strategy for growth. After an in-depth
review, we reorganized our business operations
in three divisions aligned to a category-first,
geography-second configuration. This new structure
will enable us to move more quickly into the areas
that hold the greatest promise. Importantly, we
defined clear portfolio roles for each division
to drive differential investment in
our businesses with the highest
growth potential:
Americas
Simple
Meals and
Beverages
Americas Simple Meals and
Beverages is our largest
division. We will manage it for
moderate growth, consistent
with the categories in which
we operate, and for margin
expansion. This
division, which includes
U.S. soup, will
serve as a key
economic
engine for
years to
come.
Global
Biscuits
and
Snacks
Global
Biscuits
and Snacks
is focused
on expanding in
developed and
developing markets
while improving margins.
This division unifies our
Pepperidge Farm, Arnott’s
and Kelsen businesses around
the world.
Campbell
Fresh
Campbell Fresh includes
Bolthouse Farms, Garden Fresh
Gourmet and our refrigerated
soup business. We will make
focused investments to accelerate
sales growth and expand into new packaged fresh
categories.
Additionally, we created an Integrated Global Services
(IGS) organization to deliver shared services across the
company. At the beginning of fiscal 2016, we moved
elements of finance, IT, marketing services, sales,
procurement and human resources into this group to
increase efficiency and effectiveness. IGS will be key
in our efforts to reduce costs and elevate operational
excellence, while also building new capabilities.
We reorganized our
business operations
in three divisions aligned
to a category-first,
geography-second
configuration.
This new structure will
enable us to move more
quickly into the areas
that hold the greatest
promise for our company
and shareholders.
* These amounts are adjusted for certain items not considered to be part of the
ongoing business. For a reconciliation of non-GAAP financial measures, see page 6.
2
Cost Savings To Fund Growth
As part of the enterprise redesign, we wanted
to be leaner—both to be more cost efficient
but also to be more agile. We targeted
approximately $250 million in annual cost
savings that we plan to achieve by the end of
fiscal 2018. These savings, which are above
and beyond our existing enabler program,
will come from streamlining our organization,
establishing IGS and adopting zero-based
budgeting.
Against this cost-reduction objective, we
delivered earlier-than-anticipated savings
of approximately $85 million in fiscal 2015
across several categories, including headcount
reductions, non-working marketing, and lower
travel and consulting costs.
An important component of our cost-savings
efforts is zero-based budgeting, which requires
each group to prepare a fresh budget each
year without reference to past spending. We
are piloting zero-based budgeting in two
cost categories during fiscal 2016 with plans
to expand thereafter. We believe this data-
driven approach brings greater visibility to our
spending and is starting to create an ownership
mindset where employees treat every dollar as
if it were their own. We are confident that this
process will drive sustainable cost reduction in
a challenging business environment, promote
more effective margin management and fund
our future growth.
Four Strategic Imperatives
With our new, leaner enterprise design in
place, we plan to pursue our dual mandate to
strengthen our core businesses by focusing
on transparency and digital marketing and
e-commerce while expanding into faster-
growing spaces, including health and well-being
and developing markets.
1. Setting the Standard for Transparency
Our purpose has created the conditions for
Campbell to become increasingly open about
our food with the goal of setting the standard for
transparency in the food industry. In fiscal 2015,
we initiated an important project to increase
consumer trust by providing greater access to
information about our products, especially in our
core U.S. soups, sauces and beverages.
At www.whatsinmyfood.com, we provide
detailed information for several top North
American products, including our iconic
Campbell’s Tomato and Chicken Noodle soups.
Over the next year, we intend to include all of
our major products in the U.S. and Canada,
with subsequent plans to expand globally.
Through this engagement, we will explain the
3 Campbell Soup Company
reasons for our choices and use feedback from
stakeholders as valuable input to guide future
decisions about our food.
We anticipate this approach will accelerate
meaningful changes in our food. While many
of our North American products already
contain no artificial colors or flavors, we plan
to eliminate most of the remaining artificial
colors and flavors from this portfolio by the
end of fiscal 2018. We also plan to remove
high fructose corn syrup from certain existing
products, including Pepperidge Farm fresh
breads and most of our new Americas Simple
Meals and Beverages items.
“We will continue to
pursue our dual mandate
to strengthen our core
businesses while expanding
into faster-growing spaces.”
These are critically important steps with
far-reaching implications that will strengthen
our relationships with loyal consumers, rekindle
connections with people who have long loved
our brands but may have found alternatives
and establish new connections with new
generations of consumers.
2. Strengthening Digital Connections
We are changing the way we connect with
consumers in the digital age. Over the past
several years, we have built stronger digital,
social and mobile capabilities and have
steadily increased our digital budget. In fiscal
2016, we plan to spend nearly 40 percent of
our overall media budget on digital media.
We also remain focused on growing our
e-commerce capabilities, as this is becoming
increasingly important to our consumers and
our customers.
3. Increased Emphasis on Health and Well-being
Campbell has a long history in health and
well-being. While those words mean different
things to different people, there is no denying
the explosion of interest in fresh foods. The
fresh opportunity is so compelling that we
formed an entire division around it: Campbell
Fresh, which we call C-Fresh.
The gravitational pull of fresh foods extends
to our customers, who are also responding to
evolving consumer demands by dedicating
more space to fresh and organic foods as
they go mainstream. The creation of C-Fresh
positions us to bring scale and a more diverse
portfolio to help customers attract the desirable
health-conscious shoppers they are seeking.
90563_Editorial_.indd 6
9/30/15 9:21 AM
When we acquired Bolthouse Farms in August
2012, we outlined our vision to leverage it as a
platform to expand into the store perimeter and
adjacent categories. We are now starting to realize
that vision with a strong branded presence in the
produce section, anchored by Bolthouse Farms
beverages, dressings and carrots. The acquisition
of Garden Fresh Gourmet (pictured below) extends
our presence beyond produce to the deli section
with salsa, hummus and dips to complement our
retail refrigerated soup business.
Going forward, we expect C-Fresh to become a
full-force growth engine through a combination of
organic growth fueled by innovation and disciplined
external development.
4. Increasing Our Presence in Developing Markets
Turning to faster-growing geographies, in fiscal
2016 we will remain focused on expanding in
developing markets, especially with our Global
Biscuits and Snacks brands in Asia. We expect our
new integrated structure to unlock the potential of
this business and to provide the platform to extend
our powerful brands—such as Goldfish, Tim Tam and
the Kelsen portfolio—across both developed and
developing markets. While we recognize there may
be short-term economic pressure in some of these
markets, we believe over the long term it is essential
to become more geographically diverse, with more
of our business in markets with an expanding
middle class.
Long-term Growth Targets
Given our strategy and new industry realities,
we have taken a closer look at our long-term
growth targets. We have revised our organic net
sales target to reflect the new normal of the food
industry. Our long-term target for organic net sales
is 1 to 3 percent. Our long-term earnings growth
targets, which now exclude currency translation,
remain unchanged with adjusted EBIT growing 4 to
6 percent and adjusted EPS growing 5 to 7 percent.
The Campbell of the Future
Campbell’s name and logo are among the best
known in the world. That can be a blessing or a
curse. It is a blessing if we take it as a challenge to
reinvent what Campbell stands for and forge ahead
to keep our iconic status. It is a curse if we take it as
permission to stand still and accept the status quo.
That is why we will fight to become:
• A purpose-driven company that earns consumer
trust by setting the standard for transparency in
the food industry.
• A leader in health and well-being with strong
packaged fresh and organic offerings.
• A more geographically diverse company with a
higher percentage of our business in developing
markets.
• A leaner, more agile company with lower
overhead costs.
• A company with a larger portion of our portfolio
growing at a higher rate.
Through the execution of our four strategic
imperatives, Campbell will be the best of both big
and small with an entrepreneurial mindset and soul
of a small company and the scale and capabilities
of a large enterprise. We believe this immensely
exciting journey will ultimately result in tremendous
benefits for our shareholders.
In November, we will say goodbye to two
distinguished members of our Board of Directors:
Paul Charron and Lawrence Karlson will retire
following our 2015 Annual Meeting. I would like
to thank them for their dedicated service. I would
particularly like to acknowledge Paul, who has
served the Board with distinction for 12 years,
including the past six as Chairman. Through his
entire tenure, but especially during his time as
Chairman, Paul has provided exemplary leadership
during an important chapter in our history.
In closing, I want to thank our entire Board of
Directors, the Campbell Leadership Team, our
employees and our shareholders. With your
ongoing support, I am confident that the steps
we are taking will help Campbell define the future
of real food, set us apart from other food companies
and deliver higher levels of performance.
Best,
Denise M. Morrison
President and Chief Executive Officer
90563_Editorial_.indd 7
4
9/30/15 9:21 AM
Soup to carrots...
At Campbell we are reshaping our
portfolio to meet the changing
tastes of consumers. We make a
range of great-tasting, affordable
foods and drinks, from fresh breads,
carrots and organic baby food to
our delicious soups,
sauces, snacks
and beverages.
90563_Editorial_.indd 8
9/30/15 9:21 AM
Financial Highlights
(dollars in millions, except per share amounts)
Results of Operations
Net Sales
Gross Profit
Percent of Sales
Earnings before interest and taxes
Earnings from continuing operations attributable to Campbell Soup Company
Per share — diluted
Earnings from discontinued operations
Per share — diluted
Net earnings attributable to Campbell Soup Company
Per share — diluted
Other Information
Net cash provided by operating activities
Capital expenditures
Dividends per share
2015
52 weeks
$ 8,082
$ 2,805
34.7%
1,095
691
2.21
-
-
691
2.21
$
$
$
$
$
$
$
$
$
$
1,182
380
1.248
2014
53 weeks
$
$
$
$
$
$
$
$
$
$
$
$
8,268
2,898
35.1%
1,192
737
2.33
81
0.26
818
2.59
899
347
1.248
In 2015, Earnings from continuing operations attributable to Campbell Soup Company were impacted by a restructuring charge and
administrative expenses of $78 ($.25 per share) associated with restructuring and cost savings initiatives in 2015.
In 2014, Earnings from continuing operations attributable to Campbell Soup Company were impacted by the following: a restructuring charge
and related costs of $36 ($.11 per share) associated with restructuring initiatives in 2014 and 2013; pension settlement charges of $14 ($.04 per
share) associated with a U.S. pension plan; a loss of $6 ($.02 per share) on foreign exchange forward contracts used to hedge the proceeds
from the sale of the European simple meals business; $7 ($.02 per share) tax expense associated with the sale of the European simple meals
business; and the estimated impact of the additional week of $25 ($.08 per share). Earnings from discontinued operations included a gain of
$72 ($.23 per share) on the sale of the European simple meals business.
See below for a reconciliation of the impact of these items on reported results.
Reconciliation of GAAP and Non-GAAP Financial Measures
The following information is provided to reconcile certain non-GAAP financial measures disclosed in the Letter to Shareholders to reported
sales and earnings results. We believe that organic net sales, which exclude the impact of currency, acquisitions and an additional week
in fiscal 2014, are a better indicator of our ongoing business performance. We also believe that the financial information excluding certain
transactions not considered to be part of the ongoing business improves the comparability of year-to-year earnings results. Consequently, we
believe that investors may be able to better understand our earnings results if these transactions and the estimated impact of the additional
week in 2014 are excluded from the results. These non-GAAP financial measures are measures of performance not defined by accounting
principles generally accepted in the United States and should be considered in addition to, not in lieu of, GAAP reported measures.
(dollars in millions)
Net Sales
Volume and Mix
Price and Sales Allowances
Promotional Spending
Organic Growth
Currency
Acquisitions
Impact of Additional Week
Total
The sum of the individual amounts does not add due to rounding.
(dollars in millions, except per share amounts)
2015
$ 8,082
2014
$ 8,268
% Change
-2%
0%
1%
0%
1%
-2%
0%
-2%
-2%
2015
2014
Earnings % Change
EPS % Change
Diluted
Earnings
Impact Impact
EPS Earnings
Impact
Diluted
EPS
Impact
2015/2014
2015/2014
Earnings from continuing operations attributable
to Campbell Soup Company, as reported
Restructuring charges and related costs/implementation costs
Pension settlement charges
Loss on foreign exchange forward contracts
Tax expense associated with sale of European business
Impact of additional week
$691
78
-
-
-
-
$2.21
0.25
-
-
-
-
$737
36
14
6
7
(25)
$2.33
0.11
0.04
0.02
0.02
(0.08)
Adjusted Earnings from continuing operations
attributable to Campbell Soup Company
The sum of the individual per share amounts does not add due to rounding.
$769 $2.46
$775
$2.45
-1%
0%
90563_Editorial_.indd 11
6
9/30/15 9:21 AM
Board of Directors
(As of October, 2015)
Officers
(As of October, 2015)
Denise M. Morrison
President and Chief Executive Officer
Mark R. Alexander
Senior Vice President and
President — Americas Simple Meals and Beverages
Carlos J. Barroso
Senior Vice President —
Global Research & Development
Edward Carolan
Senior Vice President — Integrated Global Services
Adam G. Ciongoli
Senior Vice President and General Counsel
Anthony P. DiSilvestro
Senior Vice President and Chief Financial Officer
Jeffrey T. Dunn
Senior Vice President and
President — Campbell Fresh
Luca Mignini
Senior Vice President and
President — Global Biscuits and Snacks
Robert W. Morrissey
Senior Vice President and
Chief Human Resources Officer
Michael P. Senackerib
Senior Vice President and Chief Strategy Officer
Kathleen M. Gibson
Vice President and Corporate Secretary
Richard J. Landers
Vice President — Taxes
Ashok Madhavan
Vice President and Treasurer
William J. O’Shea
Vice President and Controller
Paul R. Charron
Chairman of Campbell Soup Company,
Retired Chairman and Chief Executive
Officer of Liz Claiborne, Inc.
Denise M. Morrison
President and Chief Executive Officer
of Campbell Soup Company
Bennett Dorrance
Private Investor and Chairman and
Managing Director of DMB Associates 2, 4
Lawrence C. Karlson
Retired Chairman and Chief Executive Officer
of Berwind Financial Corporation1, 3
Randall W. Larrimore
Retired President and Chief Executive Officer
of United Stationers, Inc.2, 4
Marc B. Lautenbach
President and Chief Executive Officer
of Pitney Bowes Inc. 2, 4
Mary Alice D. Malone
Private Investor and President
of Iron Spring Farm, Inc.2, 3
Sara Mathew
Retired Chairman and Chief Executive Officer
of The Dun & Bradstreet Corporation 1, 4
Charles R. Perrin
Retired Chairman and Chief Executive Officer
of Avon Products, Inc.1, 3
A. Barry Rand
Retired Chief Executive Officer of AARP 1, 4
Nick Shreiber
Retired President and Chief Executive Officer
of Tetra Pak Group 2, 4
Tracey T. Travis
Executive Vice President and
Chief Financial Officer
of The Estée Lauder Companies Inc. 1, 3
Archbold D. van Beuren
Retired Senior Vice President
of Campbell Soup Company 1, 3
Les C. Vinney
Retired President and Chief Executive Officer
of STERIS Corporation 2, 3
Committees
1 Audit
2 Compensation & Organization
3 Finance & Corporate Development
4 Governance
7
Campbell Soup Company
90563_Editorial_.indd 12
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UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
Form 10-K
_______________________________________________________________________________
ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d)
OF THE SECURITIES EXCHANGE ACT OF 1934
For the Fiscal Year Ended
August 2, 2015
Commission File Number
1-3822
CAMPBELL SOUP COMPANY
New Jersey
State of Incorporation
21-0419870
I.R.S. Employer Identification No.
1 Campbell Place
Camden, New Jersey 08103-1799
Principal Executive Offices
Telephone Number: (856) 342-4800
Securities registered pursuant to Section 12(b) of the Act:
Title of Each Class
Name of Each Exchange on Which Registered
Capital Stock, par value $.0375
New York Stock Exchange
Securities registered pursuant to Section 12(g) of the Act: None
Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act.
Yes
No
Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or 15(d) of the Act.
Yes
No
Indicate by check mark whether the registrant: (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities
Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports),
and (2) has been subject to such filing requirements for the past 90 days.
Yes
No
Indicate by check mark whether the registrant has submitted electronically and posted on its corporate web site, if any, every
Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T during the preceding 12 months (or
for such shorter period that the registrant was required to submit and post such files).
Yes
No
Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K is not contained herein, and will
not be contained, to the best of registrant’s knowledge, in definitive proxy or information statements incorporated by reference in Part
III of this Form 10-K or any amendment to this Form 10-K.
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller
reporting company. See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2
of the Exchange Act.
Large accelerated filer
Accelerated filer
Non-accelerated filer
(Do not check if a smaller
reporting company)
Smaller reporting company
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).
Yes
No
As of January 30, 2015 (the last business day of the registrant’s most recently completed second fiscal quarter), the aggregate
market value of capital stock held by non-affiliates of the registrant was approximately $8,888,874,209. There were 309,777,647 shares
of capital stock outstanding as of September 15, 2015.
Portions of the Registrant’s Proxy Statement for the Annual Meeting of Shareholders to be held on November 18, 2015, are
incorporated by reference into Part III.
TABLE OF CONTENTS
PART I
Item 1. Business . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 1A. Risk Factors. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 1B. Unresolved Staff Comments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 2. Properties . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 3. Legal Proceedings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 4. Mine Safety Disclosures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Executive Officers of the Company . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
PART II
Item 5. Market for Registrant’s Capital Stock, Related Shareholder Matters and Issuer Purchases of
Equity Securities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 6. Selected Financial Data . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 7. Management's Discussion and Analysis of Financial Condition and Results of Operations. . . .
Item 7A. Quantitative and Qualitative Disclosure about Market Risk . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 8. Financial Statements and Supplementary Data . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 9. Changes in and Disagreements with Accountants on Accounting and Financial Disclosure . . .
Item 9A. Controls and Procedures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 9B. Other Information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
PART III
Item 10. Directors, Executive Officers and Corporate Governance. . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 11. Executive Compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 12. Security Ownership of Certain Beneficial Owners and Management and Related Shareholder
Matters . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 13. Certain Relationships and Related Transactions, and Director Independence . . . . . . . . . . . . .
Item 14. Principal Accounting Fees and Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
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PART IV
Item 15. Exhibits and Financial Statement Schedules . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Signatures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
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2
Item 1. Business
The Company
PART I
Unless otherwise stated, the terms "we," "us", "our" and the "company" refer to Campbell Soup Company and its consolidated
subsidiaries.
We are a manufacturer and marketer of high-quality, branded convenience food products. We organized as a business
corporation under the laws of New Jersey on November 23, 1922; however, through predecessor organizations, we trace our
heritage in the food business back to 1869. Our principal executive offices are in Camden, New Jersey 08103-1799.
Background
Our long-term goal is to build shareholder value by driving sustainable, profitable net sales growth. Guided by our purpose -
“Real Food That Matters For Life’s Moments,” we expect to deliver this goal by executing against a dual strategy of strengthening
our core businesses while also expanding into faster-growing spaces. We have made a number of enterprise design and portfolio
changes over the past several years in support of this strategy, including the following:
• On January 29, 2015, we announced plans to implement a new enterprise design focused mainly on product categories.
Under the new design, which we fully implemented at the beginning of 2016, our businesses are organized in the following
divisions: Americas Simple Meals and Beverages, Global Biscuits and Snacks, and Campbell Fresh.
• In support of the new enterprise design, we designed and implemented a new Integrated Global Services (IGS) organization
to deliver shared services across the company. IGS, which became effective at the beginning of 2016, is expected to reduce
costs while increasing our efficiency and effectiveness. We are also pursuing other initiatives to reduce costs and increase
effectiveness, such as streamlining our organizational structure and adopting zero-based budgeting over time. See
"Management’s Discussion and Analysis of Financial Condition and Results of Operations" for additional information on
these initiatives.
• In 2013, we acquired Bolthouse Farms and Plum. In 2014, we acquired Kelsen and divested our European simple meals
business. Most recently, on June 29, 2015, we completed the acquisition of the assets of Garden Fresh Gourmet for
approximately $230 million. Garden Fresh Gourmet is a provider of refrigerated salsa in North America, and it also produces
hummus, dips and tortilla chips. We funded the Garden Fresh Gourmet acquisition through the issuance of commercial
paper. See Note 3 to the Consolidated Financial Statements for additional information on our recent acquisitions, and Note
4 to the Consolidated Financial Statements for additional information on our divestiture of the European simple meals
business.
For additional information on our dual strategy of strengthening our core businesses while also expanding into faster-growing
spaces, see “Management’s Discussion and Analysis of Financial Condition and Results of Operations.”
2015 Reportable Segments
Through the fourth quarter of 2015, we reported the results of our operations in the following reportable segments: U.S.
Simple Meals; Global Baking and Snacking; International Simple Meals and Beverages; U.S. Beverages; and Bolthouse and
Foodservice. During this period, we had 11 operating segments based on product type and geographic location, and we aggregated
the operating segments into the appropriate reportable segment based on similar economic characteristics, products, production
processes, types or classes of customers, distribution methods and regulatory environment. See also Note 7 to the Consolidated
Financial Statements. The 2015 reportable segments are discussed in greater detail below.
U.S. Simple Meals
The U.S. Simple Meals segment includes the following products: Campbell’s condensed and ready-to-serve soups; Swanson
broth and stocks; Prego pasta sauces; Pace Mexican sauces; Campbell’s gravies, pasta, beans and dinner sauces; Swanson canned
poultry; and Plum food and snacks.
Global Baking and Snacking
The Global Baking and Snacking segment aggregates the following operating segments: Pepperidge Farm cookies, crackers,
bakery and frozen products in U.S. retail; Arnott’s biscuits in Australia and Asia Pacific; and Kelsen cookies globally.
International Simple Meals and Beverages
The International Simple Meals and Beverages segment aggregates the following operating segments: the retail business in
Canada and the simple meals and beverages business in Asia Pacific, Latin America and China. See “Background” and Note 4 to
the Consolidated Financial Statements for information on the sale of the European simple meals business, which was historically
3
included in this segment. The results of operations of the European simple meals business have been reflected as discontinued
operations.
U.S. Beverages
The U.S. Beverages segment represents the U.S. retail beverages business, including the following products: V8 juices and
beverages, and Campbell’s tomato juice.
Bolthouse and Foodservice
Bolthouse and Foodservice comprises the Bolthouse Farms carrot products operating segment (Farms), including fresh carrots,
juice concentrate and fiber; the Bolthouse Farms refrigerated beverages and refrigerated salad dressings operating segment (CPG);
the North America Foodservice operating segment; and as of June 29, 2015, the Garden Fresh Gourmet operating segment. The
North America Foodservice operating segment represents the distribution of products such as soup, specialty entrées, beverage
products, other prepared foods and Pepperidge Farm products through various food service channels in the U.S. and Canada. None
of these operating segments meets the criteria for aggregation nor the thresholds for separate disclosure.
New Reportable Segments in 2016
As discussed above, we recently announced plans to organize our businesses into three divisions: Americas Simple Meals
and Beverages, Global Biscuits and Snacks, and Campbell Fresh. At the beginning of 2016, we implemented this new enterprise
design, and we are now managing our operations under the design. Accordingly, we will modify our segment reporting as appropriate
in future filings.
Ingredients and Packaging
The ingredient and packaging materials required for the manufacture of our food products are purchased from various suppliers.
These items are subject to fluctuations in price attributable to a number of factors, including changes in crop size, cattle cycles,
disease, product scarcity, demand for raw materials, commodity market speculation, energy costs, currency fluctuations,
government-sponsored agricultural programs, import and export requirements, drought and other weather conditions (including
the potential effects of climate change) during the growing and harvesting seasons. To help reduce some of this price volatility,
we use a combination of purchase orders, short- and long-term contracts, inventory management practices and various commodity
risk management tools for most of our ingredients and packaging. Ingredient inventories are at a peak during the late fall and
decline during the winter and spring. Since many ingredients of suitable quality are available in sufficient quantities only at certain
seasons, we make commitments for the purchase of such ingredients during their respective seasons. At this time, we do not
anticipate any material restrictions on the availability of ingredients or packaging that would have a significant impact on our
businesses. For information on the impact of inflation, see “Management’s Discussion and Analysis of Financial Condition and
Results of Operations.”
Customers
In most of our markets, sales and merchandising activities are conducted through our own sales force and our third-party
broker and distributor partners. In the U.S., Canada and Latin America, our products are generally resold to consumers in retail
food chains, mass discounters, mass merchandisers, club stores, convenience stores, drug stores, dollar stores and other retail,
commercial and non-commercial establishments. In the Asia Pacific region, our products are generally resold to consumers through
retail food chains, convenience stores and other retail, commercial and non-commercial establishments. We make shipments
promptly after receipt and acceptance of orders.
Our five largest customers accounted for approximately 38% of our consolidated net sales from continuing operations in
2015, 35% in 2014 and 36% in 2013. Our largest customer, Wal-Mart Stores, Inc. and its affiliates, accounted for approximately
20% of our consolidated net sales in 2015 and 19% in 2014 and 2013. All of our reportable segments sold products to Wal-Mart
Stores, Inc. or its affiliates. No other customer accounted for 10% or more of our consolidated net sales.
Trademarks and Technology
As of September 15, 2015, we owned over 3,700 trademark registrations and applications in over 160 countries. We believe
our trademarks are of material importance to our business. Although the laws vary by jurisdiction, trademarks generally are valid
as long as they are in use and/or their registrations are properly maintained and have not been found to have become generic.
Trademark registrations generally can be renewed indefinitely as long as the trademarks are in use. We believe that our principal
brands, including Arnott's, Bolthouse Farms, Campbell's, Garden Fresh Gourmet, Goldfish, Kjeldsens, Pace, Pepperidge Farm,
Plum, Prego, Swanson, and V8, are protected by trademark law in the major markets where they are used. In addition, some of
our products are sold under brands that have been licensed from third parties.
Although we own a number of valuable patents, we do not regard any segment of our business as being dependent upon any
single patent or group of related patents. In addition, we own copyrights, both registered and unregistered, and proprietary trade
secrets, technology, know-how, processes, and other intellectual property rights that are not registered.
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Competition
We experience worldwide competition in all of our principal products. This competition arises from numerous competitors
of varying sizes across multiple food and beverage categories, and includes producers of generic and private label products, as
well as other branded food and beverage manufacturers. All of these competitors vie for trade merchandising support and consumer
dollars. The number of competitors cannot be reliably estimated. The principal areas of competition are brand recognition, taste,
quality, price, advertising, promotion, convenience and service.
Working Capital
For information relating to our cash and working capital items, see “Management’s Discussion and Analysis of Financial
Condition and Results of Operations.”
Capital Expenditures
During 2015, our aggregate capital expenditures were $380 million. We expect to spend approximately $350 million for
capital projects in 2016. Major 2016 capital projects include an ongoing Bolthouse Farms beverage and salad dressing capacity
expansion project, an ongoing North American warehouse capacity expansion project, a new Australian multi-pack biscuit capacity
expansion project and a new refrigeration replacement project at our Virginia, Australia, plant.
Research and Development
During the last three fiscal years, our expenditures on research and development activities relating to new products and the
improvement and maintenance of existing products were $113 million in 2015, $121 million in 2014, and $128 million in 2013.
The decrease from 2014 to 2015 was primarily due to savings from cost reduction and restructuring initiatives. The decrease from
2013 to 2014 was primarily due to lower incentive compensation costs and cost savings from restructuring initiatives, partially
offset by the impact of acquisitions.
Environmental Matters
We have requirements for the operation and design of our facilities that meet or exceed applicable environmental rules and
regulations. Of our $380 million in capital expenditures made during 2015, approximately $12 million was for compliance with
environmental laws and regulations in the U.S. We further estimate that approximately $10 million of the capital expenditures
anticipated during 2016 will be for compliance with U.S. environmental laws and regulations. We believe that continued compliance
with existing environmental laws and regulations (both within the U.S. and elsewhere) will not have a material effect on capital
expenditures, earnings or our competitive position. In addition, we continue to monitor existing and pending environmental laws
and regulations within the U.S. and elsewhere, including the recently-enacted regulations in the U.S. to limit carbon dioxide
emissions from electric utilities, relating to climate change and greenhouse gas emissions. While the impact of these laws and
regulations cannot be predicted with certainty, we do not believe that compliance with these laws and regulations will have a
material effect on capital expenditures, earnings or our competitive position.
Seasonality
Demand for our products is somewhat seasonal, with the fall and winter months usually accounting for the highest sales
volume due primarily to demand for our soup products. Sales of Kelsen products are also highest in the fall and winter months
due primarily to holiday gift giving. Demand for our other products is generally evenly distributed throughout the year.
Employees
On August 2, 2015, we had approximately 18,600 employees.
Financial Information
Financial information for our reportable segments and geographic areas is found in Note 7 to the Consolidated Financial
Statements. For risks attendant to our foreign operations, see “Risk Factors.”
Websites
Our primary corporate website can be found at www.campbellsoupcompany.com. We make available free of charge at this
website (under the “Investor Center — Financial Information — SEC Filings” caption) all of our reports (including amendments)
filed or furnished pursuant to Section 13(a) or 15(d) of the Securities Exchange Act of 1934, including our annual report on Form
10-K, our quarterly reports on Form 10-Q and our current reports on Form 8-K. These reports are made available on the website
as soon as reasonably practicable after their filing with, or furnishing to, the Securities and Exchange Commission.
All websites appearing in this Annual Report on Form 10-K are inactive textual references only, and the information in, or
accessible through, such websites is not incorporated into this Annual Report on Form 10-K, or into any of our other filings with
the Securities and Exchange Commission.
5
Item 1A. Risk Factors
In addition to the factors discussed elsewhere in this Report, the following risks and uncertainties could materially adversely
affect our business, financial condition and results of operations. Additional risks and uncertainties not presently known to us or
that we currently deem immaterial also may impair our business operations and financial condition.
We operate in a highly competitive industry
We operate in the highly competitive food industry and experience international competition in all of our principal products.
The principal areas of competition are brand recognition, taste, quality, price, advertising, promotion, convenience and service. A
number of our primary competitors have substantial financial, marketing and other resources. A strong competitive response from
one or more of these competitors to our marketplace efforts, or a consumer shift towards private label offerings, could result in
us reducing pricing, increasing marketing or other expenditures, and/or losing market share.
Our results are dependent on strengthening our core businesses while diversifying into faster-growing spaces
Our strategy is focused on strengthening our core businesses while diversifying our portfolio into faster-growing spaces. Our
core businesses are concentrated in slower-growing center-store categories in traditional mass and grocery channels. Factors that
may impact our success include:
•
•
•
•
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•
our ability to identify and capitalize on faster-growing spaces;
our ability to identify and capitalize on customer or consumer trends, including those related to new or improved products
or packaging or to our existing products;
our ability to design and implement effective retail execution plans;
our ability to design and implement effective advertising and marketing programs, including digital programs;
our ability to secure or maintain sufficient shelf space at retailers; and
changes in underlying growth rates of the categories in which we compete.
If we are not successful in addressing theses factors, our strategy may not be successful and/or our business or financial results
may be negatively impacted.
We may not realize anticipated benefits from our cost reduction, organizational design or other initiatives
We recently implemented a new enterprise design focused mainly on product categories. We are also pursuing related initiatives
to reduce costs and increase effectiveness, such as streamlining our organization and adopting zero-based budgeting over time.
The success of these initiatives presents significant organizational challenges and in some cases may require extensive negotiations
with third parties, such as suppliers and other business partners. As a result, we may not realize all or part of the anticipated cost
savings or other benefits from the initiatives. Other events and circumstances, such as financial or strategic difficulties, delays or
unexpected costs, may also adversely impact our ability to realize all or part of the anticipated cost savings or other benefits, or
cause us not to realize the anticipated cost savings or other benefits on the expected timetable. If we are unable to realize the
anticipated cost savings, our ability to fund other initiatives may be adversely affected. In addition, the initiatives may not advance
our strategy as expected. Finally, the complexity of the initiatives will require a substantial amount of management and operational
resources. Our management team must successfully execute the administrative and operational changes necessary to achieve the
anticipated benefits of the initiatives. These and related demands on our resources may divert the organization’s attention from
other business issues, have adverse effects on existing business relationships with suppliers and customers, and impact employee
morale.
From time-to-time, we may also implement other supply chain, information technology or related initiatives. Our success is
partly dependent upon properly executing, and realizing cost savings or other benefits from, these additional initiatives, which are
often complex.
Any failure to implement our cost reduction, organizational design or other initiatives in accordance with our plans could
adversely affect our business or financial results.
Our results may be adversely affected by the failure to execute acquisitions and divestitures successfully
Our ability to meet our objectives with respect to the acquisition of new businesses or the divestiture of existing businesses
may depend in part on our ability to identify suitable buyers and sellers, negotiate favorable financial terms and other contractual
terms, and obtain all necessary regulatory approvals. Potential risks of acquisitions also include:
•
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•
the inability to integrate acquired businesses efficiently into our existing operations;
diversion of management's attention from other business concerns;
potential loss of key employees and/or customers of acquired businesses;
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•
•
•
•
potential assumption of unknown liabilities;
the inability to implement promptly an effective control environment;
potential impairment charges if purchase assumptions are not achieved or market conditions decline; and
the risks inherent in entering markets or lines of business with which we have limited or no prior experience.
Acquisitions outside the U.S. may present unique challenges and increase our exposure to risks associated with foreign operations,
including foreign currency risks and risks associated with local regulatory regimes. For divestitures, potential risks may also
include the inability to separate divested businesses or business units from us effectively and efficiently and to reduce or eliminate
associated overhead costs. Our business or financial results may be negatively affected if acquisitions or divestitures are not
successfully implemented or completed.
Disruption to our supply chain could adversely affect our business
Our ability to manufacture and/or sell our products may be impaired by damage or disruption to our manufacturing or
distribution capabilities, or to the capabilities of our suppliers or contract manufacturers, due to factors that are hard to predict or
beyond our control, such as adverse weather conditions, natural disasters, fire, terrorism, pandemics, strikes or other events.
Production of the agricultural commodities used in our business may also be adversely affected by drought, water scarcity,
temperature extremes, scarcity of suitable agricultural land, crop disease and/or crop pests. Failure to take adequate steps to mitigate
the likelihood or potential impact of such events, or to effectively manage such events if they occur, may adversely affect our
business or financial results, particularly in circumstances where a product is sourced from a single supplier or location. Disputes
with significant suppliers or contract manufacturers, including disputes regarding pricing or performance, may also adversely
affect our ability to manufacture and/or sell our products, as well as our business or financial results.
Our non-U.S. operations pose additional risks to our business
In 2015, approximately 21% of our consolidated net sales from continuing operations were generated outside of the U.S.
Sales outside the U.S. are expected to continue to represent a significant portion of consolidated net sales. Our business or financial
performance may be adversely affected due to the risks of doing business in markets outside of the U.S., including but not limited
to the following:
•
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•
•
•
•
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•
unfavorable changes in tariffs, quotas, trade barriers or other export and import restrictions;
the difficulty and/or costs of complying with a wide variety of laws, treaties and regulations, including anti-corruption
laws and regulations such as the U.S. Foreign Corrupt Practices Act;
the difficulty and/or costs of designing and implementing an effective control environment across diverse regions and
employee bases;
the adverse impact of foreign tax treaties and policies;
political or economic instability, including the possibility of civil unrest, armed hostilities or terrorist acts;
the possible nationalization of operations;
the difficulty of enforcing remedies and protecting intellectual property in various jurisdictions; and
restrictions on the transfer of funds to and from countries outside of the U.S., including potentially negative tax
consequences.
In addition, we hold assets and incur liabilities, generate revenue, and pay expenses in a variety of currencies other than the
U.S. dollar, primarily the Australian dollar and the Canadian dollar. Our consolidated financial statements are presented in
U.S. dollars, and we must translate our assets, liabilities, sales and expenses into U.S. dollars for external reporting purposes. As
a result, changes in the value of the U.S. dollar due to fluctuations in currency exchange rates or currency exchange controls may
materially and negatively affect the value of these items in our consolidated financial statements, even if their value has not changed
in their local currency.
We face risks related to recession, financial and credit market disruptions and other economic conditions
Customer and consumer demand for our products may be impacted by weak economic conditions, recession, equity market
volatility or other negative economic factors in the U.S. or other nations. Similarly, disruptions in financial and/or credit markets
may impact our ability to manage normal commercial relationships with our customers, suppliers and creditors. In addition, changes
in tax or interest rates in the U.S. or other nations, whether due to recession, financial and credit market disruptions or other reasons,
could impact us.
Increased regulation or regulatory-based claims could adversely affect our business or financial results
The manufacture and marketing of food products is extensively regulated. The primary areas of regulation include the
processing, packaging, storage, distribution, marketing, advertising, labeling, quality and safety of our food products, as well as
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the health and safety of our employees and the protection of the environment. In the U.S., we are subject to regulation by various
government agencies, including the Food and Drug Administration, the U.S. Department of Agriculture, the Federal Trade
Commission, the Occupational Safety and Health Administration and the Environmental Protection Agency, as well as various
state and local agencies. We are also regulated by similar agencies outside the U.S. Changes in regulatory requirements (such as
proposed labeling requirements), or evolving interpretations of existing regulatory requirements, may result in increased
compliance cost, capital expenditures and other financial obligations that could adversely affect our business or financial results.
In addition, the marketing of food products has come under increased scrutiny in recent years, and the food industry has been
subject to an increasing number of legal proceedings and claims relating to alleged false or deceptive marketing under federal,
state and foreign laws or regulations. Legal proceedings or claims related to our marketing could damage our reputation and/or
could adversely affect our business or financial results.
Our results may be adversely impacted by increases in the price of raw and packaging materials
The raw and packaging materials used in our business include tomato paste, grains, beef, poultry, vegetables, steel, glass,
paper and resin. Many of these materials are subject to price fluctuations from a number of factors, including crop size, cattle
cycles, disease, product scarcity, demand for raw materials, commodity market speculation, energy costs, currency fluctuations,
government-sponsored agricultural programs, import and export requirements, drought and other weather conditions (including
the potential effects of climate change). To the extent any of these factors result in an increase in raw and packaging material
prices, we may not be able to offset such increases through productivity or price increases or through our commodity hedging
activity.
Adverse changes in the global climate or extreme weather conditions could adversely affect our business or operations
Our business or financial results could be adversely affected by changing global temperatures or weather patterns or by extreme
or unusual weather conditions. Adverse changes in the global climate or extreme or unusual weather conditions could:
•
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•
•
unfavorably impact the cost or availability of raw or packaging materials, especially if such events have a negative impact
on agricultural productivity or on the supply of water;
disrupt our ability, or the ability of our suppliers or contract manufacturers, to manufacture or distribute our products;
disrupt the retail operations of our customers; or
unfavorably impact the demand for, or the consumer's ability to purchase, our products.
In addition, there is growing concern that the release of carbon dioxide and other greenhouse gases into the atmosphere may be
impacting global temperatures and weather patterns and contributing to extreme or unusual weather conditions. This growing
concern may result in more regional, federal, and/or global legal and regulatory requirements to reduce or mitigate the effects of
greenhouse gases. Adoption of such additional regulation may result in increased compliance costs, capital expenditures, and other
financial obligations that could adversely affect our business or financial results.
Price increases may not be sufficient to cover increased costs, or may result in declines in sales volume due to pricing
elasticity in the marketplace
We intend to pass along to customers some or all cost increases in raw and packaging materials and other inputs through
increases in the selling prices of, or decreases in the packaging sizes of, some of our products. Higher product prices or smaller
packaging sizes may result in reductions in sales volume. To the extent the price increases or packaging size decreases are not
sufficient to offset increased raw and packaging materials and other input costs, and/or if they result in significant decreases in
sales volume, our business results and financial condition may be adversely affected.
We may be adversely impacted by a changing customer landscape and the increased significance of some of our customers
Our businesses are largely concentrated in the traditional retail grocery trade. In recent years, alternative retail grocery channels,
such as dollar stores, drug stores, club stores and Internet-based retailers, have increased their market share. This trend towards
alternative channels is expected to continue in the future. If we are not successful in pursuing our strategy to expand sales in
alternative retail grocery channels, our business or financial results may be adversely impacted. In addition, consolidations in the
traditional retail grocery trade have produced large, sophisticated customers with increased buying power and negotiating strength
who may seek lower prices, increased promotional programs funded by their suppliers or more favorable terms. These customers
may use more of their shelf space for their private label products. If we are unable to use our scale, marketing expertise, product
innovation and category leadership positions to respond to these customer dynamics, our business or financial results could be
negatively impacted.
In 2015, our five largest customers accounted for approximately 38% of our consolidated net sales, with the largest customer,
Wal-Mart Stores, Inc. and its affiliates, accounting for approximately 20% of our consolidated net sales. Disruption of sales to
any of these customers, or to any of our other large customers, for an extended period of time could adversely affect our business
or financial results.
8
If our food products become adulterated or are mislabeled, we might need to recall those items, and we may experience
product liability claims if consumers are injured
We may need to recall some of our products if they become adulterated or if they are mislabeled, and we may also be liable
if the consumption of any of our products causes injury to consumers. A widespread product recall could result in significant losses
due to the costs of a recall, the destruction of product inventory, and lost sales due to the unavailability of product for a period of
time. We could also suffer losses from a significant adverse product liability judgment. A significant product recall or product
liability claim could also result in adverse publicity, damage to our reputation, and a loss of consumer confidence in the safety
and/or quality of our products, ingredients or packaging. Such a loss of confidence could occur even in the absence of a recall or
a major product liability claim.
We may be adversely impacted by inadequacies in, or security breaches of, our information technology systems
Our information technology systems are critically important to our operations. We rely on our information technology systems
(some of which are outsourced to third parties) to manage the data, communications and business processes for all of our functions,
including our marketing, sales, manufacturing, logistics, customer service, accounting and administrative functions. If we do not
allocate and effectively manage the resources necessary to build, sustain and protect an appropriate technology infrastructure, our
business or financial results could be negatively impacted. Furthermore, our information technology systems may be vulnerable
to material security breaches (including the access to or acquisition of customer, consumer or other confidential data), cyber-based
attacks or other material system failures. If we are unable to prevent material failures, our operations may be impacted, and we
may suffer other negative consequences such as reputational damage, litigation, remediation costs and/or penalties under various
data privacy laws and regulations.
Our results may be negatively impacted if consumers do not maintain their favorable perception of our brands
We have a number of iconic brands with significant value. Maintaining and continually enhancing the value of these brands
is critical to the success of our business. Brand value is based in large part on consumer perceptions. Success in promoting and
enhancing brand value depends in large part on our ability to provide high-quality products. Brand value could diminish significantly
due to a number of factors, including consumer perception that we have acted in an irresponsible manner, adverse publicity about
our products, packaging and/or ingredients (whether or not valid), our failure to maintain the quality of our products, the failure
of our products to deliver consistently positive consumer experiences, or the products becoming unavailable to consumers. The
growing use of social and digital media by consumers increases the speed and extent that information and opinions can be shared.
Negative posts or comments about us, our brands, products or packaging on social or digital media could seriously damage our
brands and reputation. If we do not maintain the favorable perception of our brands, our results could be negatively impacted.
An impairment of the carrying value of goodwill or other indefinite-lived intangible assets could negatively affect our
financial results and net worth
As of August 2, 2015, we had goodwill of $2.3 billion and other indefinite-lived intangible assets of $960 million. Goodwill
and indefinite-lived intangible assets are initially recorded at fair value and not amortized, but are tested for impairment at least
annually or more frequently if impairment indicators arise. We test goodwill at the reporting unit level by comparing the carrying
value of the net assets of the reporting unit, including goodwill, to the unit's fair value. Similarly, we test indefinite-lived intangible
assets by comparing the fair value of the assets to their carrying values. Fair value for both goodwill and other indefinite-lived
intangible assets is determined based on a discounted cash flow analysis. If the carrying values of goodwill or indefinite-lived
intangible assets exceed their fair value, the goodwill or indefinite-lived intangible assets are considered impaired and reduced to
fair value. Factors that could result in an impairment include a change in revenue growth rates, operating margins, weighted average
cost of capital, future economic and market conditions or assumed royalty rates. An impairment of the carrying value of goodwill
or other indefinite-lived intangible assets could negatively affect our financial results and net worth.
We may be adversely impacted by legal proceedings or claims
We are party to a variety of legal proceedings and claims arising out of the normal course of business. Since litigation is
inherently uncertain, there is no guarantee that we will be successful in defending ourselves against such proceedings or claims,
or that our assessment of the materiality or immateriality of these matters, including any reserves taken in connection with such
matters, will be consistent with the ultimate outcome of such proceedings or claims. In addition, our reputation could be damaged
by allegations made in legal proceeding or claims (even if untrue). In the event we are unable to successfully defend ourselves
against these proceedings or claims, or if our assessment of the materiality of these proceedings or claims proves inaccurate, our
business or financial results may be adversely affected.
We may be adversely impacted by increased liabilities and costs related to our defined benefit pension plans
We sponsor a number of defined benefit pension plans for employees in the U.S. and various non-U.S. locations. The major
defined benefit pension plans are funded with trust assets invested in a globally diversified portfolio of securities and other
investments. Changes in regulatory requirements or the market value of plan assets, investment returns, interest rates and mortality
rates may affect the funded status of our defined benefit pension plans and cause volatility in the net periodic benefit cost, future
9
funding requirements of the plans and the funded status as recorded on the balance sheet. A significant increase in our obligations
or future funding requirements could have a material adverse effect on our financial results.
Item 1B. Unresolved Staff Comments
None.
Item 2. Properties
Our principal executive offices are company-owned and located in Camden, New Jersey. The following table sets forth our
principal manufacturing facilities and the business segment that primarily uses each of the facilities:
Principal Manufacturing Facilities
Inside the U.S.
California
Bakersfield (BFS)
Dixon (USSM/USB)
Stockton (USSM/USB)
Connecticut
Bloomfield (GBS)
Florida
Lakeland (GBS)
Illinois
Downers Grove (GBS)
Outside the U.S.
Australia
Huntingwood (GBS)
Marleston (GBS)
Shepparton (ISMB)
Virginia (GBS)
Michigan
Ferndale (BFS)
Grand Rapids (BFS)
New Jersey
East Brunswick (GBS)
North Carolina
Maxton (USSM/ISMB)
Texas
Paris (USSM/USB/ISMB/BFS)
Utah
Richmond (GBS)
Washington
Everett (BFS)
Prosser (BFS)
Ohio
Napoleon (USSM/USB/BFS/ISMB)
Wisconsin
Milwaukee (USSM)
Willard (GBS)
Pennsylvania
Denver (GBS)
Downingtown (GBS/BFS)
Canada
Toronto (USSM/ISMB/BFS)
Denmark
Nørre Snede (GBS)
Ribe (GBS)
Indonesia
Jawa Barat (GBS)
Malaysia
Selangor Darul Ehsan (ISMB)
____________________________________
USSM - U.S. Simple Meals
GBS - Global Baking and Snacking
ISMB - International Simple Meals and Beverages
USB - U.S. Beverages
BFS - Bolthouse and Foodservice
Each of the foregoing manufacturing facilities is company-owned, except the Selangor Darul Ehsan, Malaysia, and the East
Brunswick, New Jersey, facilities, which are leased. We also maintain executive offices in Norwalk, Connecticut; Santa Monica,
California; Emeryville, California; Toronto, Canada; Nørre Snede, Denmark; and North Strathfield, Australia.
We believe that our manufacturing and processing plants are well maintained and are generally adequate to support the current
operations of the businesses.
Item 3. Legal Proceedings
None.
Item 4. Mine Safety Disclosures
Not applicable.
10
Executive Officers of the Company
The following list of executive officers as of September 15, 2015, is included as an item in Part III of this Form 10-K:
Name
Present Title
Mark R. Alexander
Senior Vice President
Carlos J. Barroso
David B. Biegger
Ed Carolan
Senior Vice President
Senior Vice President
Senior Vice President
Adam G. Ciongoli
Senior Vice President and General Counsel
Anthony P. DiSilvestro
Senior Vice President - Chief Financial Officer
Jeffrey T. Dunn
Luca Mignini
Senior Vice President
Senior Vice President
Denise M. Morrison
President and Chief Executive Officer
Robert W. Morrissey
Senior Vice President and Chief Human Resources Officer
Michael P. Senackerib
Senior Vice President
Year First
Appointed
Executive
Officer
2009
2013
2014
2015
2015
2004
2015
2013
2003
2012
2012
Age
51
56
56
46
47
56
58
53
61
57
50
Carlos J. Barroso served as President and Founder of CJB and Associates, LLC, an R&D consulting firm (2009 - 2013), and
Senior Vice President of R&D, Pepsico Global Foods (2008 - 2009), of PepsiCo, Inc. prior to joining us in 2013. Adam G. Ciongoli
served as Executive Vice President and General Counsel of Lincoln Financial Group (2012 - 2015) and Group General Counsel
and Secretary of Willis Group Holdings, PLC (2007 - 2012) prior to joining us in 2015. Jeffrey T. Dunn served as President of
Bolthouse Farms from 2008 until his promotion to Senior Vice President in 2015. Luca Mignini served as Chief Executive Officer
of the Findus Italy division of IGLO Group (2010 - 2012) prior to joining us in 2013. Michael P. Senackerib served as Senior Vice
President and Chief Marketing Officer of Hertz Global Holdings, Inc. and The Hertz Corporation (2008 - 2011) prior to joining
us in 2012. We have employed Mark R. Alexander, David B. Biegger, Ed Carolan, Anthony P. DiSilvestro, Denise M. Morrison
and Robert W. Morrissey in an executive or managerial capacity for at least five years.
Prior to Mr. Dunn's tenure with Bolthouse Farms, he was Chief Executive Officer of Ubiquity Brands, LLC. Ubiquity Brands
was the parent company of Jay Foods, Inc., a maker of salty snack foods, that voluntarily filed for bankruptcy under Chapter 11
of the U.S. Bankruptcy Code in October 2007.
There is no family relationship among any of our executive officers or between any such officer and any director that is first
cousin or closer. All of the executive officers were elected at the November 2014 meeting of the Board of Directors, except Ed
Carolan was appointed an executive officer at the March 2015 meeting with the appointment effective as of April 1, 2015, Adam
G. Ciongoli was appointed an executive officer at the June 2015 meeting with the appointment effective as of July 13, 2015, and
Jeff Dunn was appointed an executive officer at the January 2015 meeting with the appointment effective as of February 1, 2015.
PART II
Item 5. Market for Registrant’s Capital Stock, Related Shareholder Matters and Issuer Purchases of Equity Securities
Market for Registrant’s Capital Stock
Our capital stock is listed and principally traded on the New York Stock Exchange. On September 15, 2015, there were 21,102
holders of record of our capital stock. Market price and dividend information with respect to our capital stock are set forth in Note
21 to the Consolidated Financial Statements. Future dividends will be dependent upon future earnings, financial requirements and
other factors.
Return to Shareholders* Performance Graph
The following graph compares the cumulative total shareholder return (TSR) on our stock with the cumulative total return of
the Standard & Poor’s 500 Stock Index (the S&P 500) and the Standard & Poor’s Packaged Foods Index (the S&P Packaged Foods
Group). The graph assumes that $100 was invested on July 30, 2010, in each of our stock, the S&P 500 and the S&P Packaged
Foods Group, and that all dividends were reinvested. The total cumulative dollar returns shown on the graph represent the value
that such investments would have had on July 31, 2015.
11
* Stock appreciation plus dividend reinvestment.
Campbell . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
S&P 500. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
S&P Packaged Foods Group . . . . . . . . . . . . . . . . . . . . . . . . . . .
Issuer Purchases of Equity Securities
2010
100
100
100
2011
95
120
120
2012
99
131
131
2013
145
164
178
2014
133
190
188
2015
160
212
235
Period
5/4/15 - 5/31/15 . . . . . . . . . . . . . . . . . . . . . . . . . . .
6/1/15 - 6/30/15 . . . . . . . . . . . . . . . . . . . . . . . . . . .
7/1/15 - 8/2/15 . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total Number
of Shares
Purchased (1)
Average
Price Paid
Per Share (2)
378,000
380,000 (4)
335,300 (5)
1,093,300
$46.12
$47.63 (4)
$47.51 (5)
$47.07
Total Number of
Shares Purchased
as Part of Publicly
Announced Plans or
Programs (3)
378,000
350,000
325,300
1,053,300
Approximate
Dollar Value of
Shares that may yet
be Purchased
Under the Plans or
Programs
($ in Millions) (3)
$582
$565
$550
$550
____________________________________
(1)
Includes 40,000 shares repurchased in open-market transactions to offset the dilutive impact to existing shareholders of
issuances under stock compensation plans.
(2) Average price paid per share is calculated on a settlement basis and excludes commission.
(3) During the fourth quarter of 2015, we had a publicly announced strategic share repurchase program. Under this program,
which was announced on June 23, 2011, our Board of Directors authorized the purchase of up to $1 billion of our stock. The
program has no expiration date. We also expect to continue our longstanding practice, under separate authorization, of
purchasing shares sufficient to offset shares issued under our incentive compensation plans.
(4)
(5)
Includes 30,000 shares repurchased in open-market transactions at an average price of $47.63 to offset the dilutive impact to
existing shareholders of issuances under stock compensation plans.
Includes 10,000 shares repurchased in open-market transactions at an average price of $47.50 to offset the dilutive impact to
existing shareholders of issuances under stock compensation plans.
12
Item 6. Selected Financial Data
FIVE-YEAR REVIEW — CONSOLIDATED
Fiscal Year
2015(1)
2014(2)
2013(3)
2012(4)
2011(5)
(Millions, except per share amounts)
Summary of Operations
Net sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $8,082
1,095
Earnings before interest and taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Earnings before taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Earnings from continuing operations . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Earnings (loss) from discontinued operations . . . . . . . . . . . . . . . . . . . . .
Net earnings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net earnings attributable to Campbell Soup Company . . . . . . . . . . . . . .
Financial Position
Plant assets - net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $2,347
8,089
Total assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total debt . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total equity. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Per Share Data
1,376
4,095
691
990
691
691
—
Earnings from continuing operations attributable to Campbell Soup
Company - basic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 2.21
Earnings from continuing operations attributable to Campbell Soup
Company - assuming dilution. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net earnings attributable to Campbell Soup Company - basic. . . . . . . . .
Net earnings attributable to Campbell Soup Company - assuming
dilution . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Dividends declared . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other Statistics
Capital expenditures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 380
312
Weighted average shares outstanding - basic . . . . . . . . . . . . . . . . . . . . . .
Weighted average shares outstanding - assuming dilution. . . . . . . . . . . .
1.248
2.21
2.21
2.21
313
____________________________________
(All per share amounts below are on a diluted basis)
$8,268
$ 8,052
$ 7,175
$ 7,143
1,192
1,073
726
81
807
818
1,080
955
680
(231)
449
458
1,155
1,049
1,212
1,100
724
40
764
774
749
53
802
805
$2,318
$ 2,260
$ 2,127
$ 2,103
8,113
4,015
1,603
8,323
4,453
1,210
6,530
2,790
898
6,862
3,084
1,096
$ 2.35
$ 2.19
$ 2.30
$ 2.28
2.33
2.61
2.59
1.248
2.17
1.46
1.44
1.16
2.29
2.43
2.41
1.16
2.26
2.44
2.42
1.145
$ 347
$ 336
$ 323
$ 272
314
316
314
317
317
319
326
329
The 2014 fiscal year consisted of 53 weeks. All other periods had 52 weeks.
(1) The 2015 earnings from continuing operations attributable to Campbell Soup Company were impacted by a restructuring
charge and administrative expenses of $78 million ($.25 per share) associated with restructuring and cost savings initiatives
in 2015.
(2) The 2014 earnings from continuing operations attributable to Campbell Soup Company were impacted by the following: a
restructuring charge and related costs of $36 million ($.11 per share) associated with restructuring initiatives in 2014 and
2013; pension settlement charges of $14 million ($.04 per share) associated with a U.S. pension plan; a loss of $6 million
($.02 per share) on foreign exchange forward contracts used to hedge the proceeds from the sale of the European simple meals
business; $7 million ($.02 per share) tax expense associated with the sale of the European simple meals business; and the
estimated impact of the additional week of $25 million ($.08 per share). Earnings from discontinued operations included a
gain of $72 million ($.23 per share) on the sale of the European simple meals business.
(3) The 2013 earnings from continuing operations attributable to Campbell Soup Company were impacted by the following: a
restructuring charge and related costs of $90 million ($.28 per share) associated with restructuring initiatives in 2013 and $7
million ($.02 per share) of transaction costs related to the acquisition of Bolthouse Farms. Earnings from discontinued
operations were impacted by an impairment charge on the intangible assets of the simple meals business in Europe of $263
million ($.83 per share) and tax expense of $18 million ($.06 per share) representing taxes on the difference between the book
value and tax basis of the business.
(4) The 2012 earnings from continuing operations attributable to Campbell Soup Company were impacted by the following: a
restructuring charge of $4 million ($.01 per share) associated with the 2011 initiatives and $3 million ($.01 per share) of
13
transaction costs related to the acquisition of Bolthouse Farms. Earnings from discontinued operations included a restructuring
charge of $2 million ($.01 per share) associated with the 2011 initiatives.
(5) The 2011 earnings from continuing operations attributable to Campbell Soup Company were impacted by a restructuring
charge of $39 million ($.12 per share) associated with initiatives announced in June 2011. Earnings from discontinued
operations included a restructuring charge of $2 million associated with the initiatives.
Five-Year Review should be read in conjunction with the Notes to Consolidated Financial Statements.
Item 7. Management's Discussion and Analysis of Financial Condition and Results of Operations
OVERVIEW
Description of the Company
Unless otherwise stated, the terms "we," "us","our" and the "company" refer to Campbell Soup Company and its consolidated
subsidiaries.
We are a manufacturer and marketer of high-quality, branded convenience food products. Through 2015, we reported the
results of operations in the following reportable segments: U.S. Simple Meals; Global Baking and Snacking; International Simple
Meals and Beverages; U.S. Beverages; and Bolthouse and Foodservice.
In 2013, we acquired Bolthouse Farms and Plum. In 2014, we acquired Kelsen and divested our European simple meals
business. Most recently, on June 29, 2015, we completed the acquisition of the assets of Garden Fresh Gourmet for $232 million,
subject to post-closing adjustments. Garden Fresh Gourmet is a provider of refrigerated salsa in North America, and it also produces
hummus, dips and tortilla chips. See Note 3 to the Consolidated Financial Statements for additional information on our recent
acquisitions, and Note 4 to the Consolidated Financial Statements for additional information on our divestiture of the European
simple meals business.
Key Strategies
Our long-term goal is to build shareholder value by driving sustainable, profitable net sales growth. Guided by our purpose -
“Real Food That Matters For Life’s Moments,” we expect to deliver this goal by executing against a dual strategy of strengthening
our core businesses while also expanding into faster-growing spaces.
New Enterprise Design
We recently implemented a new enterprise design that better aligns with our dual strategy. Under the new design, which we
fully implemented at the beginning of 2016, our businesses are now organized in three divisions focused mainly on product
categories. Each division also has a defined portfolio role. The new divisions and their portfolio roles are:
• Americas Simple Meals and Beverages is our largest division. We expect to manage this division for moderate growth,
consistent with the categories in which we operate, and for margin expansion. Americas Simple Meals and Beverages,
which includes U.S. soup, will serve as a key economic engine for many years to come.
• Global Biscuits and Snacks is focused on expanding in developed and developing markets while improving margins.
This division unifies our Pepperidge Farm, Arnott’s and Kelsen businesses around the world.
• Campbell Fresh includes Bolthouse Farms, Garden Fresh Gourmet and our refrigerated soup business. We plan to make
focused investments in this division to accelerate sales growth and to expand into new categories in packaged fresh.
In support of our new enterprise design, we designed and implemented a new Integrated Global Services (IGS) organization to
deliver shared services across the company. IGS became effective at the beginning of 2016 and is a key element in our efforts to
reduce costs while also increasing our efficiency and effectiveness. We are also pursuing other initiatives to reduce costs, such as
streamlining our organizational structure and adopting zero-based budgeting over time. In total, we expect the new IGS organization
and our other cost savings initiatives to generate approximately $250 million in annual cost savings by the end of fiscal 2018.
These savings are above and beyond our existing enabler program. See "Restructuring Charges and Cost Savings Initiatives" for
additional information on these initiatives.
Dual Strategy
With this new enterprise design in place, we plan to pursue our dual strategy by:
•
•
•
Providing greater transparency about the food we make;
Further embracing digital marketing and e-commerce to connect with consumers and customers in new ways;
Increasing our focus on health and wellbeing; and
• Expanding our presence in developing markets.
14
Providing Greater Product Transparency
On our www.whatsinmyfood.com website, we are providing consumers with a wide range of detail about how some of our
foods and beverages are made and the choices behind the ingredients we use in those products. Initially focused on some of our
top U.S. products, such as Campbell’s Condensed Tomato and Chicken Noodle soups, we plan to expand this site to include all
of our major products in the U.S. and Canada in 2016, with designs to expand globally over the next three fiscal years. We anticipate
this enhanced transparency will lead to, or accelerate, changes in our products, including our continued efforts to remove many
artificial ingredients where feasible.
Embracing Digital Marketing and E-Commerce
We plan to complement the growing consumer shift to digital and mobile technologies by focusing a larger percentage of our
marketing efforts on digital marketing and e-commerce. For example, in 2016 we expect to spend a larger portion of our overall
media budget on digital media, while reducing our spending on traditional television media. We also plan to continue our focus
on e-commerce capabilities in 2016.
Increasing Focus on Health and Wellbeing
Capitalizing on recent consumer and retailer trends towards fresh and/or healthy products, we plan to increase our focus on
our fresh and packaged fresh products. While other parts of our business will continue to provide shelf-stable products that are
appealing to health-conscious consumers, our new Campbell Fresh division has a diverse portfolio of fresh and packaged fresh
offerings that should help retailers attract these important customers. We expect the Campbell Fresh division to provide us with
the needed scale to better compete in the growing perimeter of traditional retail outlets. The recent acquisition of Garden Fresh
Gourmet, which provides refrigerated salsa, hummus and dips, as well as tortilla chips, compliments Campbell Fresh’s existing
portfolio.
Expanding Presence in Developing Markets
In 2016, we plan to continue to focus on expanding our presence in developing markets, especially our Global Biscuits and
Snacks business in Asia. Our new enterprise design unifies all of our biscuit and snacks brands under a single integrated division
- Global Biscuits and Snacks. We expect this new structure to help unlock the value of our biscuit and snack brands and to provide
a platform to extend these brands across both faster growing developing markets, as well as our existing developed markets.
To support these four imperatives, we will continue to evaluate external development opportunities, ranging from acquisitions
to strategic alliances such as joint ventures and other strategic partnerships.
Executive Summary
This Executive Summary provides significant highlights from the discussion and analysis that follows.
• There were 53 weeks in 2014. There were 52 weeks in 2015 and 2013.
• Net sales decreased 2% in 2015 to $8.082 billion, primarily due to the impact of currency translation and one less week
compared to the prior year, partly offset by higher selling prices.
• Gross profit, as a percent of sales, decreased to 34.7% from 35.1% a year ago. The decrease was primarily due to cost
inflation and increased supply chain costs, partly offset by productivity improvements and higher selling prices.
• Administrative expenses increased 3% to $593 million from $573 million a year ago. The current year included $22
million of costs related to the implementation of the new organizational structure and cost reduction initiatives, and higher
incentive compensation costs, partially offset by savings from cost reduction and restructuring initiatives.
• Earnings per share from continuing operations were $2.21 in 2015, compared to $2.33 a year ago. The current and prior
year included expenses of $.25 and $.20 per share, respectively, from items impacting comparability as discussed below.
The additional week contributed approximately $.08 per share to earnings from continuing operations in 2014.
Earnings from continuing operations attributable to Campbell Soup Company - 2015 Compared with 2014
The following items impacted the comparability of earnings and earnings per share:
•
•
In 2015, we incurred charges associated with our initiatives to implement a new enterprise design, to reduce costs and
to streamline our organizational structure. We recorded a pre-tax restructuring charge of $102 million related to these
initiatives. We also incurred pre-tax charges of $22 million recorded in Administrative expenses related to the
implementation of the new organizational structure and cost reduction initiatives (aggregate impact of $78 million after
tax, or $.25 per share). See Note 8 to the Consolidated Financial Statements and "Restructuring Charges and Cost Savings
Initiatives" for additional information;
In 2014, we recognized pre-tax pension settlement charges in Cost of products sold of $22 million ($14 million after tax,
or $.04 per share) associated with a U.S. pension plan. The settlements resulted from the level of lump sum distributions
from the plan's assets in 2014, primarily due to the closure of the facility in Sacramento, California;
15
• On October 28, 2013, we completed the sale of our simple meals business in Europe. In 2014, we recorded a loss of $9
million ($6 million after tax, or $.02 per share) on foreign exchange forward contracts used to hedge the proceeds from
the sale of our European simple meals business. The loss was included in Other expenses. In addition, we recorded tax
expense of $7 million ($.02 per share) associated with the sale of the business;
•
•
In 2014, we recorded a pre-tax restructuring charge of $54 million ($33 million after tax, or $.10 per share) associated
with initiatives to streamline our salaried workforce in North America and our workforce in the Asia Pacific region;
restructure manufacturing and streamline operations for our soup and broth business in China; improve supply chain
efficiency in Australia; and reduce overhead across the organization. See Note 8 to the Consolidated Financial Statements
and "Restructuring Charges and Cost Savings Initiatives" for additional information; and
In 2013, we implemented several initiatives to improve our U.S. supply chain cost structure and increase asset utilization
across our U.S. thermal plant network; expand access to manufacturing and distribution capabilities in Mexico; improve
our Pepperidge Farm bakery supply chain cost structure; and reduce overhead in North America. In 2014, we recorded
a pre-tax restructuring charge of $1 million and restructuring-related costs of $3 million in Cost of products sold (aggregate
impact of $3 million after tax, or $.01 per share) related to the 2013 initiatives. See Note 8 to the Consolidated Financial
Statements and "Restructuring Charges and Cost Savings Initiatives" for additional information.
The items impacting comparability are summarized below:
(Millions, except per share amounts)
2015
2014
Earnings
Impact
EPS
Impact
Earnings
Impact
EPS
Impact
Earnings from continuing operations attributable to Campbell Soup Company. $
691
$
2.21
$
737
$
2.33
Restructuring charges and related costs/implementation costs . . . . . . . . . . . . . . $
Pension settlement charges . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Loss on foreign exchange forward contracts. . . . . . . . . . . . . . . . . . . . . . . . . . . .
Tax expense associated with sale of business . . . . . . . . . . . . . . . . . . . . . . . . . . .
Impact of items on earnings from continuing operations(1). . . . . . . . . . . . . . . . . $
____________________________________
(1) The sum of the individual per share amounts may not add due to rounding.
(78) $
—
—
—
(78) $
(.25) $
—
—
—
(.25) $
(36) $
(14)
(6)
(7)
(63) $
(.11)
(.04)
(.02)
(.02)
(.20)
Earnings from continuing operations were $691 million ($2.21 per share) in 2015, compared to $737 million ($2.33 per share)
in 2014. The additional week contributed approximately $25 million ($.08 per share) to earnings from continuing operations in
2014. After adjusting for the 53rd week and other items impacting comparability, earnings decreased primarily due to a lower gross
margin percentage and the impact of currency translation, partially offset by an increase in sales on a constant currency basis,
lower marketing and selling expenses, lower interest expense and a lower effective tax rate. Currency translation had a negative
impact of $.06 on earnings per share in the current year. Earnings per share benefited from a reduction in the weighted average
diluted shares outstanding, primarily due to share repurchases under our strategic share repurchase program.
We sold our European simple meals business on October 28, 2013. See "Discontinued Operations" for additional information.
Earnings from continuing operations attributable to Campbell Soup Company - 2014 Compared with 2013
In addition to the 2014 items that impacted comparability of Earnings from continuing operations previously disclosed, the
following items impacted the comparability of earnings and earnings per share:
•
In 2013, we implemented several initiatives to improve our U.S. supply chain cost structure and increase asset utilization
across our U.S. thermal plant network; expand access to manufacturing and distribution capabilities in Mexico; improve
our Pepperidge Farm bakery supply chain cost structure; and reduce overhead in North America. In 2013, we recorded
a pre-tax restructuring charge of $51 million and restructuring-related costs of $91 million in Cost of products sold
(aggregate impact of $90 million after tax, or $.28 per share) related to the 2013 initiatives. See Note 8 to the Consolidated
Financial Statements and "Restructuring Charges and Cost Savings Initiatives" for additional information; and
•
In 2013, we incurred pre-tax transaction costs of $10 million ($7 million after tax, or $.02 per share) associated with the
acquisition of Bolthouse Farms, which closed on August 6, 2012. The costs were included in Other expenses.
16
The items impacting comparability are summarized below:
(Millions, except per share amounts)
2014
2013
Earnings
Impact
EPS
Impact
Earnings
Impact
EPS
Impact
Earnings from continuing operations attributable to Campbell Soup Company. $
737
$
2.33
$
689
$
2.17
Restructuring charges and related costs. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $
Pension settlement charges . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Loss on foreign exchange forward contracts. . . . . . . . . . . . . . . . . . . . . . . . . . . .
Tax expense associated with sale of business . . . . . . . . . . . . . . . . . . . . . . . . . . .
Acquisition transaction costs. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Impact of items on earnings from continuing operations(1). . . . . . . . . . . . . . . . . $
____________________________________
(1) The sum of the individual per share amounts may not add due to rounding.
(36) $
(14)
(6)
(7)
—
(63) $
(.11) $
(.04)
(.02)
(.02)
—
(.20) $
(90) $
—
—
—
(7)
(97) $
(.28)
—
—
—
(.02)
(.31)
Earnings from continuing operations were $737 million ($2.33 per share) in 2014, compared to $689 million ($2.17 per share)
in 2013. After adjusting for items impacting comparability, earnings increased primarily due to lower administrative expenses,
the benefit of the additional week and lower marketing expenses, partly offset by a lower gross margin percentage, lower sales
(excluding the impact of acquisitions and the 53rd week), and a higher effective tax rate. The additional week contributed
approximately $25 million ($.08 per share) to earnings from continuing operations in 2014.
Net earnings (loss) attributable to noncontrolling interests
We own a 60% controlling interest in a joint venture formed with Swire Pacific Limited to support the development of our
soup and broth business in China. The joint venture began operations on January 31, 2011. In 2014, together with our joint venture
partner, we agreed to restructure manufacturing and streamline operations for our soup and broth business in China. The after-tax
restructuring charge attributable to the noncontrolling interest was $5 million.
We also own a 70% controlling interest in a Malaysian food products manufacturing company.
The noncontrolling interests' share in the net earnings (loss) was included in Net earnings (loss) attributable to noncontrolling
interests in the Consolidated Statements of Earnings.
DISCUSSION AND ANALYSIS
Sales
An analysis of net sales by reportable segment follows:
(Millions)
U.S. Simple Meals. . . . . . . . . . . . . . . . . . . . $
Global Baking and Snacking . . . . . . . . . . . .
International Simple Meals and Beverages .
U.S. Beverages . . . . . . . . . . . . . . . . . . . . . .
Bolthouse and Foodservice . . . . . . . . . . . . .
2015
2014
2013
2015/2014
2014/2013
% Change
2,930
$
2,375
700
689
1,388
2,944
2,440
780
723
1,381
8,268
$
$
2,849
2,273
869
742
1,319
8,052
—%
(3)
(10)
(5)
1
(2)%
3%
7
(10)
(3)
5
3%
$
8,082
$
17
An analysis of percent change of net sales by reportable segment follows:
2015 versus 2014
Volume and Mix. . . . . . . . . . . . . . . . . . .
Price and Sales Allowances . . . . . . . . . .
Increased Promotional Spending(1). . . . .
Currency . . . . . . . . . . . . . . . . . . . . . . . . .
Net Accounting(2) . . . . . . . . . . . . . . . . . .
Acquisitions . . . . . . . . . . . . . . . . . . . . . .
Estimated Impact of 53rd week. . . . . . . .
2014 versus 2013
Volume and Mix. . . . . . . . . . . . . . . . . . .
Price and Sales Allowances . . . . . . . . . .
Decreased/(Increased) Promotional
Spending(1) . . . . . . . . . . . . . . . . . . . . . . .
Currency . . . . . . . . . . . . . . . . . . . . . . . . .
Net Accounting(2) . . . . . . . . . . . . . . . . . .
Acquisitions . . . . . . . . . . . . . . . . . . . . . .
Estimated Impact of 53rd week. . . . . . . .
U.S.
Simple
Meals
—%
1
—
—
—
—
(1)
—%
U.S.
Simple
Meals
—%
2
(2)
—
—
2
1
3%
Global
Baking
and
Snacking
International
Simple Meals
and
Beverages (3)
U.S.
Beverages
Bolthouse and
Foodservice (3)
2%
1
—
(4)
—
—
(2)
1%
1
(1)
(9)
(1)
—
(2)
(3)%
1
(1)
—
—
—
(2)
(3)%
(10)%
(5)%
2%
—
—
(1)
—
1
(2)
1%
Global
Baking
and
Snacking
International
Simple Meals
and
Beverages
U.S.
Beverages (3)
Bolthouse and
Foodservice
1%
2
(3)
(3)
—
8
2
7%
(2)%
(5)%
(1)
—
(6)
(3)
—
2
—
1
—
—
—
2
(10)%
(3)%
3%
—
(1)
—
—
1
2
5%
Total (3)
—%
1
—
(2)
—
—
(2)
(2)%
Total
—%
1
(2)
(1)
—
3
2
3%
__________________________________________
(1) Represents revenue reductions from trade promotion and consumer coupon redemption programs.
(2) Beginning in 2014, revenue in Mexico is presented on a net accounting basis in connection with a new business model under
which the cost of certain services provided by our suppliers is netted against revenue.
(3) Sum of the individual amounts does not add due to rounding.
In 2015, U.S. Simple Meals sales were comparable to the year-ago period. U.S. soup sales declined 3%, with 1% due to the
impact of the 53rdweek. Further details of U.S. soup include:
•
•
Sales of Campbell’s condensed soups decreased 3%, with declines in both eating and cooking varieties. Lower volumes
were partially offset by higher selling prices and reduced promotional spending.
Sales of ready-to-serve soups decreased 5%.
• Broth sales increased 3% due to gains in aseptically-packaged broth, partially offset by declines in canned broth.
Sales of other simple meals increased 5%, primarily due to growth in Prego pasta sauces, Plum products and Campbell's dinner
sauces, partially offset by lower sales in other simple meal products.
In 2014, U.S. Simple Meals sales increased 3%. U.S. soup sales decreased 1%. Excluding the benefit of the 53rd week, U.S.
soup sales decreased 2%. Further details of U.S. soup, excluding the benefit of the 53rd week, include:
•
•
Sales of Campbell’s condensed soups decreased 3%, with declines in eating varieties partially offset by gains in cooking
varieties. Lower volumes and increased promotional spending were partly offset by higher selling prices.
Sales of ready-to-serve soups decreased 6%, primarily due to declines in canned and microwavable soup varieties.
• Broth sales increased 8%, primarily due to more effective marketing programs, innovation and distribution gains.
Sales of other simple meals increased 15%, primarily due to the acquisition of Plum in June 2013, which contributed 9 points of
growth. Excluding the impact of the acquisition and the benefit of the 53rd week, sales increased due to gains in Prego pasta sauces,
which benefited from the launch of Alfredo sauces; and Campbell's dinner sauces, which benefited from the introduction in 2014
of Campbell's Slow Cooker Sauces; partially offset by declines in Campbell's canned gravy products.
18
In 2015, Global Baking and Snacking sales decreased 3%. In Arnott's, sales decreased due to the impact of currency translation.
Excluding the impact of currency translation, sales of Arnott's products increased due to volume gains and higher selling prices
in Australia and Indonesia. Pepperidge Farm sales declined primarily due to the impact of the 53rdweek. Excluding the impact of
the 53rdweek, Pepperidge Farm sales increased due to gains in fresh bakery, and crackers and cookies, partially offset by declines
in frozen products.
In 2014, Global Baking and Snacking sales increased 7%. The acquisition of Kelsen contributed $193 million to sales, or 8
points of growth. Excluding the impact of the acquisition and the benefit of the 53rd week, sales decreased primarily due to the
impact of currency translation. Excluding the benefit of the 53rd week, Pepperidge Farm sales increased slightly with growth in
fresh bakery and Goldfish crackers, partially offset by declines in adult cracker varieties and frozen products. In fresh bakery, sales
increased due to gains in sandwich bread and rolls. In Arnott's, sales decreased primarily due to the impact of currency translation
and sales declines in Australia in savory and chocolate varieties, partially offset by strong gains in Indonesia and the benefit of
the 53rd week. In 2014, we increased trade spending in Arnott's and Pepperidge Farm to remain competitive.
In 2015, International Simple Meals and Beverages sales decreased 10%. In Canada, sales decreased due to the impact of
currency translation and declines in beverages, partially offset by gains in baked snacks. In the Asia Pacific region, sales declined
due to the impact of currency translation and the 53rd week. In Latin America, sales declined due in part to the impact of presenting
revenue on a net basis and currency translation.
In 2014, International Simple Meals and Beverages sales decreased 10%. In Canada, sales decreased due to the impact of
currency translation and declines in beverages, partly offset by gains in snacks. In Latin America, sales declined due to the impact
of presenting revenue on a net basis and lower selling prices in Mexico. In the Asia Pacific region, sales decreased primarily due
to the impact of currency translation and declines in Australia, primarily in soup, partially offset by gains in Malaysia.
In 2015, U.S. Beverages, sales decreased 5%, primarily due to declines in V8 V-Fusion beverages and V8 vegetable juice,
partially offset by gains in V8 Splash beverages. U.S. Beverages continued to be under pressure from category weakness in shelf-
stable juices, as well as from competition from specialty beverages and packaged fresh juices.
In 2014, U.S. Beverages sales decreased 3%, primarily from declines in V8 V-Fusion multi-serve beverages and softness in
single-serve beverages, due in part to the transition in 2014 to a new distribution network for the immediate consumption channel.
U.S. Beverages continued to be under pressure from category weakness in shelf-stable juices, as well as from competition from
specialty beverages and packaged fresh juices.
In 2015, Bolthouse and Foodservice sales increased 1%, primarily due to gains in Bolthouse premium refrigerated beverages
and salad dressings; and the acquisition of Garden Fresh Gourmet, which was acquired on June 29, 2015; partially offset by
declines in Bolthouse carrots, juice concentrate and fiber. North America Foodservice sales were comparable, as volume gains
and higher selling prices were offset by the impact of currency translation and the 53rdweek.
In 2014, Bolthouse and Foodservice sales increased 5%. The increase was due in part to the benefit of the 53rd week and the
additional week of Bolthouse sales in 2014 as the business was acquired one week into 2013. Excluding the additional week of
Bolthouse in 2014 and the benefit of the 53rd week, segment sales increased as gains in Bolthouse beverages and salad dressings
were partially offset by declines in North America Foodservice. The North America Foodservice decline was due to volume
declines in fresh soup sold at retail perimeter and the impact of currency translation.
19
Gross Profit
Gross profit, defined as Net sales less Cost of products sold, decreased by $93 million in 2015 from 2014 and decreased by
$14 million in 2014 from 2013. As a percent of sales, gross profit was 34.7% in 2015, 35.1% in 2014 and 36.2% in 2013.
The 0.4 and 1.1 percentage-point decreases in gross margin percentage in 2015 and 2014, respectively, were due to the
following factors:
Cost inflation, supply chain costs and other factors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Mix. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Higher level of promotional spending . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Reduction in restructuring-related costs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Impact of acquisitions (including Plum recall in 2014). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Pension settlement charges in 2014(1) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Higher selling prices . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Productivity improvements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2015
(2.7)%
(0.3)
(0.1)
—
0.3
0.3
0.5
1.6
2014
(2.5)%
(0.4)
(1.1)
1.1
(0.6)
(0.3)
0.7
2.0
(0.4)%
(1.1)%
__________________________________________
(1) See Note 11 to the Consolidated Financial Statements for additional information on the pension settlement charges.
Marketing and Selling Expenses
Marketing and selling expenses as a percent of sales were 10.9% in 2015, 11.3% in 2014 and 11.8% in 2013. Marketing and
selling expenses decreased 6% in 2015 from 2014. The decrease was primarily due to the impact of currency translation
(approximately 2 percentage points); lower advertising and consumer promotion expenses (approximately 2 percentage points);
lower marketing overhead expenses (approximately 1 percentage point); and and lower selling expenses (approximately 1
percentage point). The decline in advertising expenses was primarily in U.S. Simple Meals and U.S. Beverages, partially offset
by an increase in Global Baking and Snacking. Marketing and selling expenses decreased 1% in 2014 from 2013. The decrease
was primarily due to lower advertising and consumer promotion expenses (approximately 2 percentage points); the impact of
currency translation (approximately 1 percentage point); lower marketing overhead expenses (approximately 1 percentage point);
and lower selling expenses (approximately 1 percentage point), partially offset by the impact of acquisitions (approximately 4
percentage points).
Administrative Expenses
Administrative expenses as a percent of sales were 7.3% in 2015, 6.9% in 2014 and 8.4% in 2013. Administrative expenses
increased 3% in 2015 from 2014. The increase was primarily due to costs of $22 million in 2015 related to the implementation of
the new organizational structure and cost reduction initiatives (approximately 4 percentage points) and higher incentive
compensation costs (approximately 4 percentage points), partially offset by savings from cost reduction and restructuring initiatives
(approximately 3 percentage points) and the impact of currency translation (approximately 2 percentage points). Administrative
expenses decreased 15% in 2014 from 2013. The decrease was primarily due to lower incentive compensation costs (approximately
13 percentage points); cost savings from restructuring initiatives (approximately 3 percentage points); and lower pension and other
benefit expenses (approximately 2 percentage points), partially offset by the impact of acquisitions (approximately 3 percentage
points).
Research and Development Expenses
Research and development expenses decreased $8 million, or 7%, in 2015 from 2014. The decrease was primarily due to
savings from cost reduction and restructuring initiatives (approximately 7 percentage points). Research and development expenses
decreased $7 million, or 5%, in 2014 from 2013. The decrease was primarily due to lower incentive compensation costs
(approximately 4 percentage points) and cost savings from restructuring initiatives (approximately 3 percentage points), partially
offset by the impact of acquisitions (approximately 3 percentage points).
Other Expenses/(Income)
Other expenses in 2015 included $17 million of amortization of intangible assets and an impairment charge of $6 million
related to minor trademarks used in the Global Baking and Snacking segment. The impairment charge was recorded as a result of
our annual review of intangible assets. Other expenses in 2014 included a loss of $9 million on foreign exchange forward contracts
used to hedge the proceeds from the sale of the European simple meals business and $18 million of amortization of intangible
assets. Other expenses in 2013 included $10 million of transaction costs associated with the acquisition of Bolthouse Farms and
$14 million of amortization of intangible assets.
20
Operating Earnings
Segment operating earnings decreased 5% in 2015 from 2014. Segment operating earnings were comparable in 2014 and
2013.
An analysis of operating earnings by segment follows:
(Millions)
U.S. Simple Meals. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$
Global Baking and Snacking . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
International Simple Meals and Beverages . . . . . . . . . . . . . . . . . . .
U.S. Beverages . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Bolthouse and Foodservice . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Unallocated corporate expenses . . . . . . . . . . . . . . . . . . . . . . . . . . .
Restructuring charges(1) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Earnings before interest and taxes. . . . . . . . . . . . . . . . . . . . . . . . . .
2015
2014
2013
2015/2014
2014/2013
% Change
677
350
80
113
107
1,327
(130)
(102)
$
$
714
332
106
127
117
1,396
(149)
(55)
$
1,095
$
1,192
$
(2)%
5
(2)
6
1
— %
(5)%
5
(25)
(11)
(9)
(5)%
731
316
108
120
116
1,391
(260)
(51)
1,080
__________________________________________
(1) See Note 8 to the Consolidated Financial Statements for additional information on restructuring charges.
Earnings from U.S. Simple Meals decreased 5% in 2015 versus 2014. The decrease was due to cost inflation and higher supply
chain costs, and the impact of the 53rd week, partially offset by productivity improvements, lower marketing expenses, higher
selling prices and the benefit of lapping the Plum recall in the prior year.
Earnings from U.S. Simple Meals decreased 2% in 2014 versus 2013. The decrease was primarily due to a lower gross margin
percentage and expenses related to the Plum product recall in November 2013, partly offset by lower administrative expenses,
lower marketing expenses and the benefit of the additional week.
Earnings from Global Baking and Snacking increased 5% in 2015 versus 2014. The increase was primarily due to productivity
improvements, higher selling prices and sales volume gains, partially offset by cost inflation and higher supply chain costs,
increased marketing expenses and the impact of currency translation. The operating earnings increase reflected improvement in
Kelsen due to lapping the negative impact of purchase accounting in 2014 and growth in Pepperidge Farm, partly offset by lower
earnings in Arnott's, which were impacted by currency translation.
Earnings from Global Baking and Snacking increased 5% in 2014 versus 2013. Operating earnings increased primarily due
to lower administrative expenses, the Kelsen acquisition, lower marketing expenses and the benefit of the additional week, partially
offset by a lower gross margin percentage and the impact of currency translation. The operating earnings increase reflected growth
in Pepperidge Farm and the addition of Kelsen's operating results, partly offset by lower earnings in Arnott’s.
Earnings from International Simple Meals and Beverages decreased 25% in 2015 versus 2014. The decrease was primarily
due to the adverse impact of currency movements on input costs and the impact of currency translation.
Earnings from International Simple Meals and Beverages decreased 2% in 2014 versus 2013. The decrease in operating
earnings was primarily due to lower sales volume and the impact of currency translation, partly offset by lower administrative
expenses, a higher gross margin percentage and lower selling expenses.
Earnings from U.S. Beverages decreased 11% in 2015 versus 2014, primarily due to a lower gross margin percentage and
sales volume declines, partially offset by a reduction in marketing expenses.
Earnings from U.S. Beverages increased 6% in 2014 versus 2013, primarily due to lower administrative and marketing
expenses, partly offset by a lower gross margin percentage and sales volume declines.
Earnings from Bolthouse and Foodservice decreased 9% in 2015 versus 2014. The decrease was primarily due to a lower
gross margin percentage in Bolthouse carrots, juice concentrate and fiber, reflecting higher carrot costs due in part to adverse
weather, partly offset by an improvement in gross margin percentage in Bolthouse premium refrigerated beverages and salad
dressings, reflecting lower promotional spending.
Earnings from Bolthouse and Foodservice increased 1% in 2014 versus 2013. The increase was primarily due to lower
administrative expenses, the increase in sales and the benefit of the 53rd week, partly offset by a lower gross margin percentage
and increased marketing investment for Bolthouse Farms.
Unallocated corporate expenses in 2015 included costs of $22 million related to the implementation of our new organizational
structure and cost reduction initiatives. Unallocated corporate expenses in 2014 included pension settlement charges of $22 million
21
associated with a U.S. pension plan. The settlements resulted from the level of lump sum distributions from the plan's assets in
2014, primarily due to the closure of the facility in Sacramento, California. In addition, 2014 included a $9 million loss on foreign
exchange forward contracts related to the sale of the European simple meals business and $3 million of restructuring-related costs.
The remaining change was primarily due to lower losses on open commodity hedges in 2015. Unallocated corporate expenses in
2013 included $91 million of restructuring-related costs and $10 million of transaction costs associated with the Bolthouse Farms
acquisition. The remaining decrease in expenses in 2014 from 2013 was primarily due to lower incentive compensation costs and
gains on foreign exchange transactions.
Interest Expense/Income
Interest expense decreased to $108 million in 2015 from $122 million in 2014, reflecting lower average levels of debt.
Interest expense decreased to $122 million in 2014 from $135 million in 2013, reflecting lower interest rates on the debt
portfolio. Interest income decreased to $3 million from $10 million in 2013, primarily due to lower levels of cash and cash
equivalents.
Taxes on Earnings
The effective tax rate was 30.2% in 2015, 32.3% in 2014 and 28.8% in 2013. In 2015, we recognized a tax benefit of $46
million on $124 million of restructuring charges and implementation costs. In 2014, we recognized a tax benefit of $8 million on
$22 million of pension settlement charges associated with a U.S. pension plan. In addition, 2014 also included a tax benefit of
$17 million on $58 million of restructuring charges and related costs, a tax expense of $7 million associated with the sale of the
European simple meals business and a tax benefit of $3 million on a loss of $9 million on foreign exchange forward contracts
used to hedge the proceeds from the sale of the business. After adjusting for items impacting comparability, the remaining decrease
in the effective rate in 2015 was primarily due to the favorable resolution of an intercompany pricing agreement between the U.S.
and Canada.
In 2013, we recognized a tax benefit of $55 million on $152 million of restructuring charges and related costs and acquisition
transaction costs. After adjusting for items impacting comparability, the remaining increase in the effective rate in 2014 was
primarily due to the 2013 rate benefiting from lower taxes on foreign earnings and the favorable settlement of state tax matters.
Restructuring Charges and Cost Savings Initiatives
2015 Initiatives
On January 29, 2015, we announced plans to implement a new enterprise design focused mainly on product categories. Under
the new design, which we fully implemented at the beginning of 2016, our businesses are organized in the following divisions:
Americas Simple Meals and Beverages, Global Biscuits and Snacks, and Campbell Fresh.
In support of the new enterprise design, we designed and implemented a new IGS organization to deliver shared services
across the company. IGS, which became effective at the beginning of 2016, is expected to reduce costs while increasing our
efficiency and effectiveness. We are also pursuing other initiatives to reduce costs and increase effectiveness, such as streamlining
our organizational structure and adopting zero-based budgeting over time.
As part of these initiatives, we commenced a voluntary employee separation program available to certain U.S.-based salaried
employees nearing retirement who met age, length-of-service and business unit/function criteria. A total of 471 employees elected
the program. The electing employees remained with us through July 31, 2015, with some remaining beyond July 31. We also
implemented an initiative to reduce overhead across the organization by eliminating approximately 230 positions. In 2015, we
recorded a restructuring charge of $102 million related to these initiatives.
Finally, we incurred charges of $22 million recorded in Administrative expenses related to the implementation of the new
organizational structure and cost reduction initiatives.
The aggregate after-tax impact of restructuring charges and implementation and other costs recorded in 2015 was $78 million,
or $.25 per share. A summary of the pre-tax costs associated with the 2015 initiatives is as follows:
(Millions)
Recognized
as of
August 2, 2015
Severance pay and benefits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $
Implementation and other costs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $
94
30
124
The total estimated pre-tax costs for the 2015 initiatives are approximately $250 million to $325 million. We expect the costs
to consist of approximately $150 million to $163 million in severance pay and benefits, and approximately $100 million to $162
million in implementation and other costs.We expect the total pre-tax costs related to the 2015 initiatives will be associated with
22
segments as follows: U.S. Simple Meals - approximately 21%; Global Baking and Snacking - approximately 28%; International
Simple Meals and Beverages - approximately 6%; U.S. Beverages - approximately 5%; Bolthouse and Foodservice - approximately
5%; and Corporate - approximately 35%.
We expect substantially all costs to be cash expenditures, except for $7 million of non-cash postretirement and pension
curtailment costs. We expect to incur the costs through 2018, and fund the costs through cash and short-term borrowings.
We expect the 2015 initiatives to generate pre-tax savings of approximately $145 million in 2016, and once fully implemented,
annual ongoing savings of approximately $250 million beginning in 2018. In 2015, pre-tax savings were $85 million.
Segment operating results do not include restructuring charges and implementation and other costs because we evaluate
segment performance excluding such charges. A summary of the pre-tax costs incurred to date associated with segments is as
follows:
(Millions)
U.S.
Simple
Meals
Global
Baking
and
Snacking
International
Simple Meals
and
Beverages
U.S.
Beverages
Bolthouse
and
Foodservice Corporate
Total
Severance pay and benefits . . . . . . . . . . . . . . $
Implementation and other costs . . . . . . . . . .
$
33
5
38
$
$
41
2
43
$
$
5
—
5
$
$
8
1
9
$
$
4
—
4
$
$
3
22
25
$
$
94
30
124
2014 Initiatives
In 2014, we implemented initiatives to reduce overhead across the organization, restructure manufacturing and streamline
operations for our soup and broth business in China and improve supply chain efficiency in Australia. Details of the 2014 initiatives
include:
• We streamlined our salaried workforce in North America and our workforce in the Asia Pacific region. Approximately
250 positions were eliminated.
• Together with our joint venture partner Swire Pacific Limited, we restructured manufacturing and streamlined operations
for our soup and broth business in China. As a result, certain assets were impaired, and approximately 100 positions were
eliminated.
•
In Australia, we implemented an initiative to improve supply chain efficiency by relocating production from our biscuit
plant in Marleston to Huntingwood. The relocation will continue through 2017 and will result in the elimination of
approximately 90 positions.
• We implemented an initiative to reduce overhead across the organization by eliminating approximately 85 positions. The
actions were completed in 2015.
In 2014, we recorded a restructuring charge of $54 million ($33 million after tax, or $.10 per share, in earnings from continuing
operations attributable to Campbell Soup Company) related to the 2014 initiatives.
A summary of the pre-tax costs associated with the 2014 initiatives is as follows:
(Millions)
Total Program
Severance pay and benefits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $
Asset impairment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other exit costs. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $
41
12
1
54
As of the fourth quarter of 2015, we incurred substantially all of the costs related to the 2014 initiatives. Of the aggregate $54
million of pre-tax costs, approximately $41 million represented cash expenditures. In addition, we expect to invest approximately
$6 million in capital expenditures, primarily to relocate biscuit production and packaging capabilities, of which we invested
approximately $3 million as of August 2, 2015. We do not expect the remaining cash outflows related to these restructuring
initiatives to have a material adverse impact on our liquidity.
The 2014 initiatives generated pre-tax savings of approximately $26 million in 2014 and $57 million in 2015. We expect to
generate annual ongoing savings of approximately $65 million beginning in 2016.
Segment operating results do not include restructuring charges because we evaluate segment performance excluding such
charges. The total pre-tax costs of $54 million associated with segments were as follows: U.S. Simple Meals - $8 million; Global
Baking and Snacking - $23 million; International Simple Meals and Beverages - $18 million; U.S. Beverages - $2 million; Bolthouse
and Foodservice - $2 million; and Corporate - $1 million.
23
2013 Initiatives
In 2013, we implemented initiatives to improve supply chain efficiency, expand access to manufacturing and distribution
capabilities and reduce costs. Details of the 2013 initiatives include:
• We implemented initiatives to improve our U.S. supply chain cost structure and increase asset utilization across our U.S.
thermal plant network, including closing our Sacramento, California, thermal plant, which produced soups, sauces and
beverages. The closure resulted in the elimination of approximately 700 full-time positions and was completed in phases.
Most of the positions were eliminated in 2013, and operations ceased in August 2013. We shifted the majority of
Sacramento's soup, sauce and beverage production to our thermal plants in Maxton, North Carolina; Napoleon, Ohio;
and Paris, Texas. We also closed our South Plainfield, New Jersey, spice plant, which resulted in the elimination of 27
positions. We consolidated spice production at our Milwaukee, Wisconsin, plant in 2013.
•
In Mexico, we entered into commercial arrangements with third-party providers to expand access to manufacturing and
distribution capabilities. The third-party providers produce and distribute our beverages, soups, broths and sauces
throughout the Mexican market. As a result of these agreements, we closed our plant in Villagrán, Mexico, and eliminated
approximately 260 positions in the first quarter of 2014.
• We implemented an initiative to improve our Pepperidge Farm bakery supply chain cost structure by closing our plant
in Aiken, South Carolina. The plant was closed in May 2014. We shifted the majority of Aiken's bread production to our
bakery plant in Lakeland, Florida. Approximately 110 positions were eliminated as a result of the plant closure.
• We streamlined our salaried workforce in U.S. Simple Meals, North America Foodservice and U.S. Beverages by
approximately 70 positions. This action was substantially completed in August 2013.
In 2014, we recorded a restructuring charge of $1 million related to the 2013 initiatives. In addition, we recorded approximately
$3 million of costs related to the 2013 initiatives in Cost of products sold, representing other exit costs. The aggregate after-tax
impact of restructuring charges and related costs recorded in 2014 was $3 million, or $.01 per share. In 2013, we recorded a
restructuring charge of $51 million. In addition, we recorded approximately $91 million of costs related to these initiatives in 2013
in Cost of products sold, representing accelerated depreciation and other exit costs. The aggregate after-tax impact of restructuring
charges and related costs recorded in 2013 was $90 million, or $.28 per share.
A summary of the pre-tax costs associated with the 2013 initiatives is as follows:
(Millions)
Total Program
Severance pay and benefits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $
Accelerated depreciation/asset impairment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other exit costs. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $
35
99
12
146
As of the fourth quarter of 2015, we substantially completed the 2013 initiatives. Of the aggregate $146 million of pre-tax
costs, approximately $43 million represented cash expenditures. In addition, we invested approximately $30 million in capital
expenditures as of August 2, 2015, primarily to relocate and refurbish a beverage filling and packaging line, and relocate bread
production.
Beginning in 2015, the 2013 initiatives generated annual ongoing pre-tax savings of approximately $40 million. In 2014,
savings were approximately $30 million.
Segment operating results do not include restructuring charges and related costs because we evaluate segment performance
excluding such charges. The total pre-tax costs of $146 million associated with segments were as follows: U.S. Simple Meals -
$90 million; Global Baking and Snacking - $14 million; International Simple Meals and Beverages - $9 million; U.S. Beverages
- $31 million; and Bolthouse and Foodservice - $2 million.
See Note 8 to the Consolidated Financial Statements for additional information.
Discontinued Operations
On October 28, 2013, we completed the sale of our European simple meals business to Soppa Investments S.à r.l., an affiliate
of CVC Capital Partners. The all-cash preliminary sale price was €400 million, or $548 million, and was subject to certain post-
closing adjustments, which resulted in a $14 million reduction of proceeds. We recognized a pre-tax gain of $141 million ($72
million after tax, or $.23 per share) in 2014.
We have reflected the results of the European simple meals business as discontinued operations in the Consolidated Statements
of Earnings. The business was historically included in the International Simple Meals and Beverages segment.
24
Results of discontinued operations were as follows:
(Millions)
Net sales. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Gain on sale of the European simple meals business . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Impairment on the European simple meals business. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Earnings from operations, before taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Earnings (loss) before taxes. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Taxes on earnings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Earnings (loss) from discontinued operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2014
2013
137
141
—
14
155
(74)
81
$
$
$
$
532
—
(396)
65
(331)
100
(231)
$
$
$
$
In the fourth quarter of 2013, we recorded an impairment charge on the intangible assets of this business of $396 million
($263 million after tax, or $.83 per share). In addition, we recorded $18 million in tax expense ($.06 per share) representing taxes
on the difference between the book value and tax basis of the business. See also Notes 4 and 6 to the Consolidated Financial
Statements for additional information.
LIQUIDITY AND CAPITAL RESOURCES
We expect foreseeable liquidity and capital resource requirements to be met through anticipated cash flows from operations;
long-term borrowings; short-term borrowings, including commercial paper; and cash and cash equivalents. We believe that our
sources of financing will be adequate to meet our future requirements.
We generated cash from operations of $1.182 billion in 2015, compared to $899 million in 2014. The increase in 2015 was
primarily due to lower working capital requirements, taxes paid in 2014 on the divestiture of the European simple meals business
and lower pension contributions in 2015, partially offset by lower cash earnings.
We generated cash from operations of $899 million in 2014, compared to $1.019 billion in 2013. The decrease in 2014 was
primarily due to lower cash earnings and taxes paid on the divestiture of the European simple meals business, partly offset by
lower working capital requirements.
Capital expenditures were $380 million in 2015, $347 million in 2014 and $336 million in 2013. Capital expenditures are
expected to total approximately $350 million in 2016. Capital expenditures in 2015 included a cracker capacity expansion at
Pepperidge Farm (approximately $36 million); a Bolthouse Farms beverage and salad dressing capacity expansion project
(approximately $33 million); the ongoing initiative to simplify the soup-making process in North America (also known as the
soup common platform initiative) (approximately $30 million); a Bolthouse Farms warehouse capacity expansion project
(approximately $13 million); biscuit capacity expansion in Indonesia (approximately $13 million); continued enhancement of our
corporate headquarters (approximately $12 million); and aseptic broth capacity expansion (approximately $6 million). Capital
expenditures in 2014 included capacity expansion at Pepperidge Farm (approximately $48 million); the ongoing soup common
platform initiative in North America (approximately $22 million); broth capacity expansion (approximately $15 million); continued
enhancement of our corporate headquarters (approximately $12 million); a flexible beverage production line for Bolthouse Farms
(approximately $11 million); the refurbishment of a beverage filling and packaging line for the U.S. Beverages business
(approximately $10 million); the packing automation and capacity expansion projects at one of our Australian biscuit plants
(approximately $10 million); and an advanced planning system in North America (approximately $4 million). Capital expenditures
in 2013 included the soup capacity expansion project for the North America Foodservice business (approximately $42 million);
capacity expansion at Pepperidge Farm (approximately $38 million); the ongoing soup common platform initiative in North
America (approximately $20 million); the packing automation and capacity expansion projects at one of our Australian biscuit
plants (approximately $19 million); and an advanced planning system in North America (approximately $11 million).
On June 29, 2015, we completed the acquisition of the assets of Garden Fresh Gourmet. The purchase price was $232 million,
subject to post-closing adjustments, and was funded through the issuance of commercial paper.
On August 8, 2013, we completed the acquisition of Kelsen. The final all-cash purchase price was $331 million and was
funded through the issuance of commercial paper.
On June 13, 2013, we completed the acquisition of Plum. The final all-cash purchase price was $249 million, and was funded
through the issuance of commercial paper.
In March 2015, we issued $300 million of 3.30% notes that mature on March 19, 2025. Interest on the notes is due semi-
annually on March 19 and September 19, commencing on September 19, 2015. The notes may be redeemed in whole, or in part,
at our option at any time at the applicable redemption price. In certain circumstances, we may be required to repurchase some or
25
all of the notes upon a change in control of our company and a downgrade of the notes below investment grade. The net proceeds
were used for general corporate purposes.
Long-term borrowings in 2013 included:
•
•
•
$400 million floating rate notes that matured on August 1, 2014. Interest on the notes was based on 3-month U.S. dollar
LIBOR plus 0.30%. Interest was payable quarterly and commenced on November 1, 2012;
$450 million of 2.50% notes that mature on August 2, 2022. Interest is payable semi-annually and commenced on
February 2, 2013. We may redeem the notes in whole or in part at any time at a redemption price of 100% of the principal
amount plus accrued interest or an amount designed to ensure that the note holders are not penalized by the early
redemption; and
$400 million of 3.80% notes that mature on August 2, 2042. Interest is payable semi-annually and commenced on
February 2, 2013. We may redeem the notes in whole or in part at any time at a redemption price of 100% of the principal
amount plus accrued interest or an amount designed to ensure that the note holders are not penalized by the early
redemption.
The net proceeds from these issuances were used to fund the acquisition of Bolthouse Farms in 2013 for $1.561 billion. The balance
of the purchase price was funded through the issuance of commercial paper.
Dividend payments were $394 million in 2015, $391 million in 2014 and $367 million in 2013. Annual dividends declared
were $1.248 per share in 2015 and 2014 and $1.16 per share in 2013. The 2015 fourth quarter rate was $.312 per share.
We repurchased approximately 5 million shares at a cost of $244 million in 2015, approximately 2 million shares at a cost of
$76 million in 2014, and approximately 4 million shares at a cost of $153 million in 2013. In June 2011, our Board of Directors
authorized the purchase of up to $1 billion of our stock. Of the amount spent in 2015, $200 million was used to repurchase shares
pursuant to our June 2011 publicly announced share repurchase program. Approximately $550 million remained available to
repurchase shares under our June 2011 repurchase program as of August 2, 2015. The program has no expiration date. We also
expect to continue our longstanding practice, under separate authorization, of purchasing shares sufficient to offset shares issued
under incentive compensation plans. See “Market for Registrant's Capital Stock, Related Shareholder Matters and Issuer Purchases
of Equity Securities” for more information.
At August 2, 2015, we had $1.543 billion of short-term borrowings due within one year, of which $1.532 billion was comprised
of commercial paper borrowings. As of August 2, 2015, we issued $50 million of standby letters of credit. We have a committed
revolving credit facility totaling $2.2 billion that matures in December 2018. This facility remained unused at August 2, 2015,
except for $3 million of standby letters of credit that we issued under it. This revolving credit facility supports our commercial
paper programs and other general corporate purposes. We may also increase the commitment under the credit facility up to an
additional $500 million, upon the agreement of either existing lenders or of additional banks not currently parties to the existing
credit agreements.
On October 28, 2013, we completed the sale of our European simple meals business to Soppa Investments S.à r.l., an affiliate
of CVC Capital Partners, for €400 million, or $548 million. The sale price was subject to certain post-closing adjustments, which
resulted in a $14 million reduction of proceeds. We used the proceeds from the sale to pay taxes on the sale, to reduce debt and
for other general corporate purposes.
In September 2014, we filed a registration statement with the Securities and Exchange Commission that registered an
indeterminate amount of debt securities. Under the registration statement, we may issue debt securities, depending on market
conditions.
We are in compliance with the covenants contained in our revolving credit facilities and debt securities.
CONTRACTUAL OBLIGATIONS AND OTHER COMMITMENTS
Contractual Obligations
The following table summarizes our obligations and commitments to make future payments under certain contractual
obligations as of August 2, 2015. For additional information on debt, see Note 13 to the Consolidated Financial Statements.
Operating leases are primarily entered into for warehouse and office facilities and certain equipment. Purchase commitments
represent purchase orders and long-term purchase arrangements related to the procurement of ingredients, supplies, machinery,
equipment and services. These commitments are not expected to have a material impact on liquidity. Other long-term liabilities
primarily represent payments related to deferred compensation obligations. For additional information on other long-term liabilities,
see Note 19 to the Consolidated Financial Statements.
26
(Millions)
Debt obligations(1) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $
Interest payments(2) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Derivative payments(3) . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Purchase commitments . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Operating leases . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other long-term payments(4) . . . . . . . . . . . . . . . . . . . . . . . .
Total long-term cash obligations . . . . . . . . . . . . . . . . . . . . . . $
Contractual Payments Due by Fiscal Year
Total
2016
2017-2018
2019-2020
Thereafter
4,103
$
1,543
$
885
20
1,004
139
212
103
12
778
38
—
6,363
$
2,474
$
402
190
8
97
48
103
848
$
301
159
—
76
32
37
$
1,857
433
—
53
21
72
$
605
$
2,436
_______________________________________
(1) Excludes unamortized net discount/premium on debt issuances. For additional information on debt obligations, see Note 13
(2)
to the Consolidated Financial Statements.
Interest payments for short-term borrowings are calculated based on par values and rates of contractually obligated issuances
at fiscal year end. Interest payments on long-term debt are based on principal amounts and fixed coupon rates at fiscal year
end.
(3) Represents payments of cross-currency swaps, forward exchange contracts, commodity contracts and deferred compensation
hedges. Contractual payments for cross-currency swaps represent future discounted cash payments based on forward interest
and spot foreign exchange rates.
(4) Represents other long-term liabilities, excluding unrecognized tax benefits, postretirement benefits and payments related to
pension plans. For additional information on pension and postretirement benefits, see Note 11 to the Consolidated Financial
Statements. For additional information on unrecognized tax benefits, see Note 12 to the Consolidated Financial Statements.
Off-Balance Sheet Arrangements and Other Commitments
We guarantee approximately 2,000 bank loans to Pepperidge Farm independent sales distributors by third-party financial
institutions used to purchase distribution routes. The maximum potential amount of the future payments under existing guarantees
we could be required to make is $192 million. Our guarantees are indirectly secured by the distribution routes. We do not believe
that it is probable that we will be required to make guarantee payments as a result of defaults on the bank loans guaranteed. See
also Note 18 to the Consolidated Financial Statements for information on off-balance sheet arrangements.
INFLATION
In 2015, inflation in cost of products sold was higher than 2014, and 2014 was higher than 2013. We continue to use a number
of strategies to mitigate the effects of cost inflation including increasing prices, commodity hedging and pursuing cost productivity
initiatives such as global procurement strategies and capital investments that improve the efficiency of operations.
MARKET RISK SENSITIVITY
The principal market risks to which we are exposed are changes in foreign currency exchange rates, interest rates and commodity
prices. In addition, we are exposed to equity price changes related to certain deferred compensation obligations. We manage our
exposure to changes in interest rates by optimizing the use of variable-rate and fixed-rate debt and by utilizing interest rate swaps
in order to maintain our variable-to-total debt ratio within targeted guidelines. International operations, which accounted for 21%
of 2015 net sales, are concentrated principally in Australia and Canada. We manage our foreign currency exposures by borrowing
in various foreign currencies and utilizing cross-currency swaps and forward contracts. We enter into cross-currency swaps and
forward contracts for periods consistent with related underlying exposures, and the contracts do not constitute positions independent
of those exposures. We do not enter into contracts for speculative purposes and do not use leveraged instruments.
We principally use a combination of purchase orders and various short- and long-term supply arrangements in connection
with the purchase of raw materials, including certain commodities and agricultural products. We also enter into commodity futures,
options and swap contracts to reduce the volatility of price fluctuations of diesel fuel, wheat, soybean oil, aluminum, natural gas,
cocoa, butter, corn and cheese, which impact the cost of raw materials.
The information below summarizes our market risks associated with debt obligations and other significant financial instruments
as of August 2, 2015. Fair values included herein have been determined based on quoted market prices or pricing models using
current market rates. The information presented below should be read in conjunction with Notes 13 through 15 to the Consolidated
Financial Statements.
27
The following table presents principal cash flows and related interest rates by fiscal year of maturity for debt obligations.
Interest rates disclosed on variable-rate debt represent the weighted-average rates at August 2, 2015. Notional amounts and related
interest rates of interest rate swaps are presented by fiscal year of maturity. For the swaps, variable rates are the weighted-average
forward rates for the term of each contract.
2016
(Millions)
Debt(1)
Fixed rate . . . . . . . . . . . . . . . . . . . . . $
Weighted-average interest rate . . . .
Variable rate(2) . . . . . . . . . . . . . . . . . $ 1,533
Weighted-average interest rate . . . .
Interest Rate Swaps
10
0.23%
0.58%
Cash-flow swaps
Expected Fiscal Year of Maturity
2017
2018
2019
2020
Thereafter
Total
$ 401
$
1
$ 301
$ — $ 1,857
$ 2,570
3.05%
2.40%
4.50%
—%
4.08%
3.95%
$ — $ — $ — $ — $ — $ 1,533
—%
—%
—%
—%
—%
0.58%
Fair Value
of
Liabilities
$
$
2,633
1,533
Variable to fixed. . . . . . . . . . . . . . $ — $ — $ 300
Average pay rate . . . . . . . . . . . . .
—%
3.09%
Average receive rate. . . . . . . . . . .
—%
2.75%
—%
—%
$ — $ — $ — $
300
$
8
—%
—%
—%
—%
—%
—%
3.09%
2.75%
_______________________________________
(1) Excludes unamortized net premium/discount on debt issuances.
(2) Represents $1.532 billion of USD borrowings and $1 million equivalent of borrowings in other currencies.
As of August 3, 2014, fixed-rate debt of approximately $2.57 billion with an average interest rate of 3.94% and variable-rate
debt of approximately $1.45 billion with an average interest rate of 0.42% were outstanding. As of August 3, 2014, we had swapped
$250 million of variable-rate debt to fixed. The average rate to be received on these swaps was 2.73%, and the average rate to be
paid was estimated to be 2.18% over the remaining life of the swaps. The swaps matured in 2015.
We are exposed to foreign exchange risk related to our international operations, including non-functional currency
intercompany debt and net investments in subsidiaries. The following table summarizes the cross-currency swaps outstanding as
of August 2, 2015, which hedge such exposures. The notional amount of each currency and the related weighted-average forward
interest rate are presented in the Cross-Currency Swaps table.
Cross-Currency Swaps
(Millions)
Pay variable CAD . . . . . . . . . . . . . . . . . . . . . . . . . . .
Receive variable USD . . . . . . . . . . . . . . . . . . . . . . . .
Pay variable CAD . . . . . . . . . . . . . . . . . . . . . . . . . . .
Receive variable USD . . . . . . . . . . . . . . . . . . . . . . . .
Pay variable AUD . . . . . . . . . . . . . . . . . . . . . . . . . . .
Receive variable USD . . . . . . . . . . . . . . . . . . . . . . . .
Pay variable CAD . . . . . . . . . . . . . . . . . . . . . . . . . . .
Receive variable USD . . . . . . . . . . . . . . . . . . . . . . . .
Pay variable CAD . . . . . . . . . . . . . . . . . . . . . . . . . . .
Receive variable USD . . . . . . . . . . . . . . . . . . . . . . . .
Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Fiscal Year of
Expiration
Interest Rate
Notional Value
Fair Value
2016
2016
2016
2017
2017
0.93%
0.82%
0.94%
0.82%
2.82%
1.04%
1.16%
1.29%
1.15%
1.29%
$
$
$
$
$
$
10
64
31
73
72
250
$
$
$
$
$
$
2
10
6
11
11
40
The cross-currency swap contracts outstanding at August 3, 2014, represented two pay variable AUD/receive variable USD
swaps with notional values totaling $86 million and five pay variable CAD/receive variable USD swaps with notional values
totaling $273 million. The aggregate notional value of these swap contracts was $359 million as of August 3, 2014, and the
aggregate fair value of these swap contracts was a loss of $6 million as of August 3, 2014.
We are also exposed to foreign exchange risk as a result of transactions in currencies other than the functional currency of
certain subsidiaries, including subsidiary debt. We utilize foreign exchange forward purchase and sale contracts to hedge these
exposures. The following table summarizes the foreign exchange forward contracts outstanding and the related weighted-average
contract exchange rates as of August 2, 2015.
28
Forward Exchange Contracts
(Millions)
Receive USD/Pay CAD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $
Receive DKK/Pay USD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $
Receive AUD/Pay NZD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $
Receive USD/Pay AUD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $
Average
Contractual
Exchange Rate
(currency paid/
currency received)
Notional Value
212
34
17
13
1.2448
0.1564
1.0881
1.2418
We had an additional number of smaller contracts to purchase or sell various other currencies with a notional value of $7
million as of August 2, 2015. The aggregate fair value of all contracts was a gain of $10 million as of August 2, 2015. The total
notional value of forward exchange contracts outstanding was $260 million, and the aggregate fair value was a loss of $1 million
as of August 3, 2014.
We enter into commodity futures, options and swap contracts to reduce the volatility of price fluctuations for commodities.
The notional value of these contracts was $95 million, and the aggregate fair value of these contracts was a loss of $9 million as
of August 2, 2015. The notional value of these contracts was $146 million, and the aggregate fair value of these contracts was a
loss of $9 million as of August 3, 2014.
We enter into swap contracts which hedge a portion of exposures relating to certain deferred compensation obligations linked
to the total return of our capital stock, the total return of the Vanguard Institutional Index, and the total return of the Vanguard
Total International Stock Index. Under these contracts, we pay variable interest rates and receive from the counterparty either the
total return on our capital stock; the total return of the Standard & Poor's 500 Index, which is expected to approximate the total
return of the Vanguard Institutional Index; or the total return of the iShares MSCI EAFE Index, which is expected to approximate
the total return of the Vanguard Total International Stock Index. The notional value of the contract that is linked to the total return
on our capital stock was $17 million at August 2, 2015, and $25 million at August 3, 2014. The average forward interest rate
applicable to this contract, which expires in April 2016, was 0.80% at August 2, 2015. The notional value of the contract that is
linked to the return on the Standard & Poor's 500 Index was $24 million at August 2, 2015, and $22 million at August 3, 2014.
The average forward interest rate applicable to this contract, which expires in March 2016, was 0.79% at August 2, 2015. The
notional value of the contract that is linked to the total return of the iShares MSCI EAFE Index was $8 million at August 2, 2015,
and $9 million at August 3, 2014. The average forward interest rate applicable to this contract, which expires in March 2016, was
0.71% at August 2, 2015. The fair value of these contracts was a $1 million gain at August 2, 2015, and a $3 million loss at
August 3, 2014.
Our utilization of financial instruments in managing market risk exposures described above is consistent with the prior year.
Changes in the portfolio of financial instruments are a function of the results of operations, debt repayment and debt issuances,
market effects on debt and foreign currency, and our acquisition and divestiture activities.
SIGNIFICANT ACCOUNTING ESTIMATES
We prepare our consolidated financial statements in conformity with accounting principles generally accepted in the United
States. The preparation of these financial statements requires the use of estimates, judgments and assumptions that affect the
reported amounts of assets and liabilities at the date of the financial statements and reported amounts of revenues and expenses
during the periods presented. Actual results could differ from those estimates and assumptions. See Note 1 to the Consolidated
Financial Statements for a discussion of significant accounting policies. The following areas all require the use of subjective or
complex judgments, estimates and assumptions:
Trade and consumer promotion programs — We offer various sales incentive programs to customers and consumers, such as
feature price discounts, in-store display incentives, cooperative advertising programs, new product introduction fees, and coupons.
The mix between promotion programs, which are classified as reductions in revenue, and advertising or other marketing activities,
which are classified as marketing and selling expenses, fluctuates between periods based on our overall marketing plans, and such
fluctuations have an impact on revenues. The measurement and recognition of the costs for trade and consumer promotion programs
involves the use of judgment related to performance and redemption estimates. Estimates are made based on historical experience
and other factors. Typically, programs that are offered have a very short duration. Historically, the difference between actual
experience compared to estimated redemptions and performance has not been significant to the quarterly or annual financial
statements. However, actual expenses may differ if the level of redemption rates and performance were to vary from estimates.
Valuation of long-lived assets — Fixed assets and amortizable intangible assets are reviewed for impairment as events or
changes in circumstances occur indicating that the carrying value of the asset may not be recoverable. Undiscounted cash flow
29
analyses are used to determine if impairment exists. If impairment is determined to exist, the loss is calculated based on estimated
fair value.
Goodwill and intangible assets deemed to have indefinite lives are not amortized but rather are tested at least annually for
impairment, or more often if events or changes in circumstances indicate that more likely than not the carrying amount of the asset
may not be recoverable. Goodwill is tested for impairment at the reporting unit level. A reporting unit represents an operating
segment or a component of an operating segment. Goodwill is tested for impairment by either performing a qualitative evaluation
or a two-step quantitative test. The qualitative evaluation is an assessment of factors to determine whether it is more likely than
not that the fair value of a reporting unit is less than its carrying amount, including goodwill. We may elect not to perform the
qualitative assessment for some or all reporting units and perform a two-step quantitative impairment test. Fair value is determined
based on discounted cash flow analyses. The discounted estimates of future cash flows include significant management assumptions
such as revenue growth rates, operating margins, weighted average cost of capital, and future economic and market conditions.
If the carrying value of the reporting unit exceeds fair value, goodwill is considered impaired. The amount of the impairment is
the difference between the carrying value of the goodwill and the “implied” fair value, which is calculated as if the reporting unit
had just been acquired and accounted for as a business combination.
Indefinite-lived intangible assets are tested for impairment by comparing the fair value of the asset to the carrying value. Fair
value is determined based on discounted cash flow analyses that include significant management assumptions such as revenue
growth rates, weighted average cost of capital, and assumed royalty rates. If the fair value is less than the carrying value, the asset
is reduced to fair value.
As of August 2, 2015, the carrying value of goodwill was $2,344 million. Recent acquisitions include Garden Fresh Gourmet
on June 29, 2015, Kelsen in 2014, and Plum and Bolthouse Farms in 2013. As of August 2, 2015, goodwill related to the acquisitions
was as follows: Garden Fresh Gourmet - $116 million, Kelsen - $115 million, Plum - $128 million and Bolthouse Farms - $692
million. As of the 2015 measurement, the estimated fair value of each reporting unit significantly exceeded the carrying value,
excluding the recent acquisitions. Holding all other assumptions used in the 2015 fair value measurement constant, a 100-basis-
point increase in the weighted average cost of capital would not result in the carrying value of any reporting unit, excluding the
recent acquisitions, to be in excess of the fair value. Because the Garden Fresh Gourmet acquisition closed on June 29, 2015, the
carrying value represents fair value. With respect to the 2013 and 2014 acquisitions, the fair value exceeded the carrying value by
at least 7% and as a result, holding all other assumptions used in the 2015 fair value measurement constant, a 100-basis-point
increase in the weighted average cost of capital would result in the carrying value to be in excess of the fair value. The fair value
was based on significant management assumptions. If assumptions are not achieved or market conditions decline, potential
impairment charges could result.
As of August 2, 2015, the carrying value of indefinite-lived trademarks was $960 million. As of August 2, 2015, trademarks
related to the acquisitions in 2013 through 2015 were as follows: Garden Fresh Gourmet - $38 million, Kelsen - $120 million,
Plum - $115 million and Bolthouse Farms - $383 million. Excluding the Garden Fresh Gourmet trademark acquired on June 29,
2015, holding all other assumptions used in the 2015 measurement constant, a 100-basis-point increase in the weighted average
cost of capital would reduce the fair value of trademarks, and result in an impairment charge of approximately $20 million.
In the fourth quarter of 2015, as part of our annual review of intangible assets, we recognized an impairment charge of $6
million on minor trademarks used in the Global Baking and Snacking segment. The trademarks were determined to be impaired
as a result of a decrease in the fair value of the brands, resulting from reduced expectations for future sales and discounted cash
flows in comparison to the prior year.
In the fourth quarter of 2013, as part of our annual review of intangible assets, we recorded an impairment charge of $360
million on goodwill and $36 million on trademarks for the simple meals business in Europe. The impairment was attributable to
a combination of factors, including the existence of a firm offer to purchase the business; a revised future outlook for the business,
with reduced expectations for future sales and discounted cash flows, given the economic uncertainty in the region; future
investments required to maintain performance; and management's assumptions on the weighted average cost of capital. On
October 28, 2013, we completed the sale of our European simple meals business. We have reflected the results of the business as
discontinued operations in the Consolidated Statements of Earnings. The business was historically included in the International
Simple Meals and Beverages segment. See Note 4 to the Consolidated Financial Statements for additional information on
discontinued operations.
The estimates of future cash flows involve considerable management judgment and are based upon assumptions about expected
future operating performance, economic conditions, market conditions, and cost of capital. Inherent in estimating the future cash
flows are uncertainties beyond our control, such as capital markets. The actual cash flows could differ materially from management’s
estimates due to changes in business conditions, operating performance, and economic conditions.
See also Note 6 to the Consolidated Financial Statements for additional information on goodwill and intangible assets.
Pension and postretirement benefits — We provide certain pension and postretirement benefits to employees and retirees.
Determining the cost associated with such benefits is dependent on various actuarial assumptions, including discount rates, expected
30
return on plan assets, compensation increases, turnover rates and health care trend rates. Independent actuaries, in accordance with
accounting principles generally accepted in the United States, perform the required calculations to determine expense. Actual
results that differ from the actuarial assumptions are generally accumulated and amortized over future periods.
The discount rate is established as of our fiscal year-end measurement date. In establishing the discount rate, we review
published market indices of high-quality debt securities, adjusted as appropriate for duration. In addition, independent actuaries
apply high-quality bond yield curves to the expected benefit payments of the plans. The expected return on plan assets is a long-
term assumption based upon historical experience and expected future performance, considering our current and projected
investment mix. This estimate is based on an estimate of future inflation, long-term projected real returns for each asset class, and
a premium for active management. Within any given fiscal period, significant differences may arise between the actual return and
the expected return on plan assets. The value of plan assets, used in the calculation of pension expense, is determined on a calculated
method that recognizes 20% of the difference between the actual fair value of assets and the expected calculated method. Gains
and losses resulting from differences between actual experience and the assumptions are determined at each measurement date.
If the net gain or loss exceeds 10% of the greater of plan assets or liabilities, a portion is amortized into earnings in the following
year.
Net periodic pension and postretirement expense was $80 million in 2015, $109 million in 2014 and $130 million in 2013.
Significant weighted-average assumptions as of the end of the year were as follows:
Pension
Discount rate for benefit obligations. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4.19% 4.33% 4.82%
Expected return on plan assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7.35% 7.62% 7.62%
Postretirement
Discount rate for obligations. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4.00% 4.00% 4.50%
Initial health care trend rate. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7.75% 8.25% 8.25%
Ultimate health care trend rate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4.50% 4.50% 4.50%
2015
2014
2013
Estimated sensitivities to annual net periodic pension cost are as follows: a 50-basis-point reduction in the discount rate would
increase expense by approximately $14 million; a 50-basis-point reduction in the estimated return on assets assumption would
increase expense by approximately $11 million. A one-percentage-point increase in assumed health care costs would increase
postretirement service and interest cost by approximately $1 million.
No contributions were made to U.S. pension plans in 2015. We contributed $35 million and $75 million, respectively, to U.S.
pension plans in 2014 and 2013. Contributions to non-U.S. plans were $5 million in 2015 and $12 million in 2014 and 2013. We
do not expect to contribute to the U.S. pension plans in 2016. Contributions to non-U.S. plans are expected to be approximately
$5 million in 2016.
See also Note 11 to the Consolidated Financial Statements for additional information on pension and postretirement expenses.
Income taxes — The effective tax rate reflects statutory tax rates, tax planning opportunities available in the various jurisdictions
in which we operate and management’s estimate of the ultimate outcome of various tax audits and issues. Significant judgment
is required in determining the effective tax rate and in evaluating tax positions. Income taxes are recorded based on amounts
refundable or payable in the current year and include the effect of deferred taxes. Deferred tax assets and liabilities are recognized
for the future impact of differences between the financial statement carrying amounts of assets and liabilities and their respective
tax bases, as well as for operating loss and tax credit carryforwards. Deferred tax assets and liabilities are measured using enacted
tax rates expected to apply to taxable income in the years in which those differences are expected to be recovered or settled.
Valuation allowances are established for deferred tax assets when it is more likely than not that a tax benefit will not be realized.
See also Notes 1 and 12 to the Consolidated Financial Statements for further discussion on income taxes.
RECENT ACCOUNTING PRONOUNCEMENTS
See Note 2 to the Consolidated Financial Statements for information on recent accounting pronouncements.
CAUTIONARY FACTORS THAT MAY AFFECT FUTURE RESULTS
This Report contains “forward-looking” statements that reflect our current expectations regarding our future results of
operations, economic performance, financial condition and achievements. We try, wherever possible, to identify these forward-
looking statements by using words such as “anticipate,” “believe,” “estimate,” “expect,” “will” and similar expressions. One can
also identify them by the fact that they do not relate strictly to historical or current facts. These statements reflect our current plans
and expectations and are based on information currently available to us. They rely on a number of assumptions regarding future
events and estimates which could be inaccurate and which are inherently subject to risks and uncertainties.
31
We wish to caution the reader that the following important factors and those important factors described in Part 1, Item 1A
and elsewhere in this Report, or in our other Securities and Exchange Commission filings, could affect our actual results and could
cause such results to vary materially from those expressed in any forward-looking statements made by, or on behalf of, us:
•
•
•
•
•
•
•
•
•
•
•
•
•
the impact of strong competitive response to our efforts to leverage our brand power with product innovation, promotional
programs and new advertising;
the impact of changes in consumer demand for our products;
the risks in the marketplace associated with trade and consumer acceptance of product improvements, shelving initiatives,
new products, and pricing and promotional strategies;
our ability to achieve sales and earnings guidance, which is based on assumptions about sales volume, product mix, the
development and success of new products, the impact of marketing, promotional and pricing actions, product costs and
currency;
our ability to realize projected cost savings and benefits from our efficiency and/or restructuring initiatives;
our ability to successfully manage changes to our organizational structure and/or business processes, including our selling,
distribution, manufacturing and information management systems or processes;
the practices and increased significance of certain of our key customers;
the impact of new or changing inventory management practices by our customers;
the impact of fluctuations in the supply of and inflation in energy, raw and packaging materials cost;
the impact of completing and integrating acquisitions, divestitures and other portfolio changes;
the uncertainties of litigation;
the impact of changes in currency exchange rates, tax rates, interest rates, debt and equity markets, inflation rates, economic
conditions and other external factors; and
the impact of unforeseen business disruptions in one or more of our markets due to political instability, civil disobedience,
armed hostilities, natural disasters or other calamities.
This discussion of uncertainties is by no means exhaustive but is designed to highlight important factors that may impact our
outlook. We disclaim any obligation or intent to update forward-looking statements made by us in order to reflect new information,
events or circumstances after the date they are made.
Item 7A. Quantitative and Qualitative Disclosure About Market Risk
The information presented in the section entitled “Management’s Discussion and Analysis of Financial Condition and Results
of Operations — Market Risk Sensitivity” is incorporated herein by reference.
32
Item 8. Financial Statements and Supplementary Data
CAMPBELL SOUP COMPANY
Consolidated Statements of Earnings
(millions, except per share amounts)
Net sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $
Costs and expenses
2015
2014
2013
52 weeks
53 weeks
52 weeks
8,082
$
8,268
$
8,052
Cost of products sold . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
5,277
5,370
5,140
Marketing and selling expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Administrative expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Research and development expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other expenses / (income) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Restructuring charges . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total costs and expenses. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Earnings before interest and taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Interest expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Interest income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Earnings before taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Taxes on earnings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Earnings from continuing operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Earnings (loss) from discontinued operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net earnings. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Less: Net earnings (loss) attributable to noncontrolling interests . . . . . . . . . . . . .
Net earnings attributable to Campbell Soup Company . . . . . . . . . . . . . . . . . . . $
Per Share — Basic
Earnings from continuing operations attributable to Campbell Soup Company . . . $
Earnings (loss) from discontinued operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net earnings attributable to Campbell Soup Company . . . . . . . . . . . . . . . . . . . $
Weighted average shares outstanding — basic. . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Per Share — Assuming Dilution
Earnings from continuing operations attributable to Campbell Soup Company . . . $
Earnings (loss) from discontinued operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net earnings attributable to Campbell Soup Company . . . . . . . . . . . . . . . . . . . $
Weighted average shares outstanding — assuming dilution . . . . . . . . . . . . . . . . . .
878
593
113
24
102
6,987
1,095
108
3
990
299
691
—
691
—
691
$
$
$
$
$
2.21
—
2.21
312
2.21
—
2.21
313
935
573
121
22
55
7,076
1,192
122
3
1,073
347
726
81
807
(11)
818
2.35
.26
2.61
314
2.33
.26
2.59
316
$
$
$
$
$
947
677
128
29
51
6,972
1,080
135
10
955
275
680
(231)
449
(9)
458
2.19
(.74)
1.46
314
2.17
(.73)
1.44
317
The sum of the individual per share amounts may not add due to rounding.
See accompanying Notes to Consolidated Financial Statements.
33
CAMPBELL SOUP COMPANY
Consolidated Statements of Comprehensive Income
(millions)
2015
Tax
(expense)
benefit
Pre-tax
amount
After-tax
amount
$
691
Pre-tax
amount
2014
Tax
(expense)
benefit
After-tax
amount
$
807
Pre-tax
amount
2013
Tax
(expense)
benefit
After-tax
amount
$
449
Net earnings. . . . . . . . . . . . . . . . . . . .
Other comprehensive income
(loss):
Foreign currency translation:
Foreign currency translation
adjustments. . . . . . . . . . . . . . . . . . $ (324) $
1
(323)
$
(12) $
(1)
(13)
$
(95) $
3
(92)
—
—
—
(22)
(19)
—
—
(5)
(1)
(2)
(12)
(8)
—
—
—
—
20
4
(8)
(1)
—
12
3
(77)
(55)
(2)
(2)
63
113
(39)
(35)
322
(103)
219
(2)
74
(2)
124
—
(54)
(2)
70
3
4
20
—
Other comprehensive income (loss). $ (358) $
17
(341)
$
10
$
(13)
(3)
$
373
$
(163)
$
350
$
804
210
659
$
(1)
(10)
(10)
$
351
$
814
$
669
Reclassification of currency
translation adjustments realized
upon disposal of business. . . . . . .
Cash-flow hedges:
Unrealized gains (losses) arising
during period . . . . . . . . . . . . . . . .
Reclassification adjustment for
(gains) losses included in net
earnings . . . . . . . . . . . . . . . . . . . .
Pension and other postretirement
benefits:
Net actuarial gain (loss) arising
during the period . . . . . . . . . . . . .
(124)
Reclassification of prior service
credit included in net earnings . . .
Reclassification of net actuarial
loss included in net earnings . . . .
(2)
98
3
1
47
—
(35)
Total comprehensive income (loss) .
Total comprehensive income (loss)
attributable to noncontrolling
interests . . . . . . . . . . . . . . . . . . . . . . . .
Total comprehensive income (loss)
attributable to Campbell Soup
Company . . . . . . . . . . . . . . . . . . . . . .
See accompanying Notes to Consolidated Financial Statements.
34
CAMPBELL SOUP COMPANY
Consolidated Balance Sheets
(millions, except per share amounts)
August 2,
2015
August 3,
2014
Current assets
Cash and cash equivalents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $
Accounts receivable, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Inventories . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other current assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total current assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Plant assets, net of depreciation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Goodwill . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other intangible assets, net of amortization. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $
Current liabilities
Short-term borrowings. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $
Payable to suppliers and others . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accrued liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Dividend payable. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accrued income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total current liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Long-term debt. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other liabilities. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Commitments and contingencies
Campbell Soup Company shareholders' equity
Preferred stock; authorized 40 shares; none issued. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Capital stock, $.0375 par value; authorized 560 shares; issued 323 shares . . . . . . . . . . . . . .
Additional paid-in capital . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Earnings retained in the business . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Capital stock in treasury, at cost . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accumulated other comprehensive loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total Campbell Soup Company shareholders' equity . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Noncontrolling interests. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total equity. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total liabilities and equity. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $
See accompanying Notes to Consolidated Financial Statements.
253
647
993
199
2,092
2,347
2,344
1,205
101
8,089
1,543
544
589
101
29
2,806
2,552
505
850
6,713
—
12
339
2,494
(556)
(909)
1,380
(4)
1,376
8,089
$
$
$
$
232
670
1,016
182
2,100
2,318
2,433
1,175
87
8,113
1,771
527
553
101
37
2,989
2,244
548
729
6,510
—
12
330
2,198
(356)
(569)
1,615
(12)
1,603
8,113
35
CAMPBELL SOUP COMPANY
Consolidated Statements of Cash Flows
(millions)
Cash flows from operating activities:
Net earnings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $
Adjustments to reconcile net earnings to operating cash flow
691
$
807
$
449
2015
2014
2013
52 weeks
53 weeks
52 weeks
Impairment charge . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Restructuring charges . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Stock-based compensation. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Depreciation and amortization. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Gain on sale of business . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Changes in working capital, net of acquisitions
Accounts receivable. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Inventories . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Prepaid assets. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accounts payable and accrued liabilities. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Pension fund contributions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Receipts from (payments of) hedging activities . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net cash provided by operating activities . . . . . . . . . . . . . . . . . . . . . . . . .
Cash flows from investing activities:
Purchases of plant assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Sales of plant assets. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Businesses acquired, net of cash acquired . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Sale of business, net of cash divested . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other, net. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net cash used in investing activities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Cash flows from financing activities:
Net short-term borrowings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Long-term borrowings (repayments) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Repayments of notes payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Dividends paid . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Treasury stock purchases . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Treasury stock issuances. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Excess tax benefits on stock-based compensation . . . . . . . . . . . . . . . . . . . . . . . . . .
Contributions from noncontrolling interest. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other, net. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net cash provided by (used in) financing activities . . . . . . . . . . . . . . . . . .
Effect of exchange rate changes on cash . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net change in cash and cash equivalents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Cash and cash equivalents continuing operations — beginning of period. . . . . .
Cash and cash equivalents discontinued operations — beginning of period . . . .
Cash and cash equivalents discontinued operations — end of period . . . . . . . . .
Cash and cash equivalents continuing operations — end of period . . . . . . . . . . . $
See accompanying Notes to Consolidated Financial Statements.
36
—
102
57
303
(33)
—
94
12
(14)
10
6
(5)
11
(52)
1,182
(380)
15
(232)
—
(6)
(603)
100
300
(309)
(394)
(244)
9
6
9
(3)
(526)
(32)
21
232
—
—
—
55
57
305
11
(141)
118
(38)
(56)
(22)
(93)
(47)
(4)
(53)
899
(347)
22
(329)
520
—
(134)
208
(2)
(700)
(391)
(76)
18
13
5
—
(925)
(9)
(169)
333
68
—
253
$
232
$
396
51
113
407
(171)
—
155
(48)
(146)
5
(69)
(87)
22
(58)
1,019
(336)
5
(1,806)
—
(17)
(2,154)
825
1,250
(400)
(367)
(153)
83
12
3
(16)
1,237
(36)
66
335
—
(68)
333
CAMPBELL SOUP COMPANY
Consolidated Statements of Equity
(millions, except per share amounts)
Campbell Soup Company Shareholders’ Equity
Capital Stock
Issued
In Treasury
Shares
Amount
Shares
Amount
Additional
Paid-in
Capital
Earnings
Retained
in the
Business
Accumulated
Other
Comprehensive
Income (Loss)
Noncontrolling
Interests
Total
Equity
Balance at July 29, 2012 . . . . .
542
$
20
(230) $ (8,259) $
329
$
9,584
$
(776) $
— $
Contribution from
noncontrolling interest . . . . . . .
Net earnings (loss) . . . . . . . . . .
Other comprehensive income
(loss). . . . . . . . . . . . . . . . . . . . .
Dividends ($1.16 per share). . .
Treasury stock retired. . . . . . . .
(219)
(8)
Treasury stock purchased. . . . .
Treasury stock issued under
management incentive and
stock option plans . . . . . . . . . .
219
(4)
7,907
(153)
4
141
Balance at July 28, 2013 . . . . .
323
12
(11)
(364)
Contribution from
noncontrolling interest . . . . . . .
Net earnings (loss) . . . . . . . . . .
Other comprehensive income
(loss). . . . . . . . . . . . . . . . . . . . .
Dividends ($1.248 per share). .
Treasury stock purchased. . . . .
Treasury stock issued under
management incentive and
stock option plans . . . . . . . . . .
(2)
(76)
3
84
Balance at August 3, 2014 . . . .
323
12
(10)
(356)
33
362
(32)
330
Contribution from
noncontrolling interest. . . . . .
Net earnings (loss) . . . . . . . . .
Other comprehensive income
(loss). . . . . . . . . . . . . . . . . . . . .
Dividends ($1.248 per share).
Treasury stock purchased . . .
Treasury stock issued under
management incentive and
stock option plans. . . . . . . . . .
(5)
(244)
2
44
9
458
(371)
(7,899)
211
1,772
(565)
818
(392)
(4)
3
(9)
(1)
(7)
5
(11)
1
898
3
449
210
(371)
—
(153)
174
1,210
5
807
(3)
(392)
(76)
52
2,198
(569)
(12)
1,603
691
(395)
(340)
9
—
(1)
9
691
(341)
(395)
(244)
53
Balance at August 2, 2015 . . .
323
$
12
(13) $
(556) $
339
$
2,494
$
(909) $
(4) $
1,376
See accompanying Notes to Consolidated Financial Statements.
37
Notes to Consolidated Financial Statements
(currency in millions, except per share amounts)
1. Summary of Significant Accounting Policies
In this Form 10-K, unless otherwise stated, the terms "we," "us", "our" and the "company" refer to Campbell Soup Company
and its consolidated subsidiaries.
We are a manufacturer and marketer of high-quality, branded convenience food products.
Basis of Presentation — The consolidated financial statements include our accounts and entities in which we maintain a
controlling financial interest. Intercompany transactions are eliminated in consolidation. Certain amounts in prior-year financial
statements were reclassified to conform to the current-year presentation. Our fiscal year ends on the Sunday nearest July 31. There
were 52 weeks in 2015 and 2013, and 53 weeks in 2014.
Use of Estimates — Generally accepted accounting principles require management to make estimates and assumptions that
affect assets, liabilities, revenues and expenses. Actual results could differ from those estimates.
Revenue Recognition — Revenues are recognized when the earnings process is complete. This occurs when products are
shipped in accordance with terms of agreements, title and risk of loss transfer to customers, collection is probable and pricing is
fixed or determinable. Revenues are recognized net of provisions for returns, discounts and allowances. Certain sales promotion
expenses, such as feature price discounts, in-store display incentives, cooperative advertising programs, new product introduction
fees and coupon redemption costs, are classified as a reduction of sales. The recognition of costs for promotion programs involves
the use of judgment related to performance and redemption estimates. Estimates are made based on historical experience and other
factors. Costs are recognized either upon sale or when the incentive is offered, based on the program. Revenues are presented on
a net basis for arrangements under which suppliers perform certain additional services.
Cash and Cash Equivalents — All highly liquid debt instruments purchased with a maturity of three months or less are
classified as cash equivalents.
Inventories — All inventories are valued at the lower of average cost or market.
Property, Plant and Equipment — Property, plant and equipment are recorded at historical cost and are depreciated over
estimated useful lives using the straight-line method. Buildings and machinery and equipment are depreciated over periods not
exceeding 45 years and 20 years, respectively. Assets are evaluated for impairment when conditions indicate that the carrying
value may not be recoverable. Such conditions include significant adverse changes in business climate or a plan of disposal.
Repairs and maintenance are charged to expense as incurred.
Goodwill and Intangible Assets — Goodwill and intangible assets deemed to have indefinite lives are not amortized but rather
are tested at least annually for impairment, or when circumstances indicate that the carrying amount of the asset may not be
recoverable. Goodwill is tested for impairment at the reporting unit level. A reporting unit is an operating segment or a component
of an operating segment. Goodwill is tested for impairment by either performing a qualitative evaluation or a two-step quantitative
test. The qualitative evaluation is an assessment of factors to determine whether it is more likely than not that the fair value of a
reporting unit is less than its carrying amount, including goodwill. We may elect not to perform the qualitative assessment for
some or all reporting units and perform a two-step quantitative impairment test. Fair value is determined based on discounted cash
flow analyses. The discounted estimates of future cash flows include significant management assumptions such as revenue growth
rates, operating margins, weighted average cost of capital, and future economic and market conditions. If the carrying value of
the reporting unit exceeds fair value, goodwill is considered impaired. The amount of the impairment is the difference between
the carrying value of the goodwill and the “implied” fair value, which is calculated as if the reporting unit had just been acquired
and accounted for as a business combination.
Indefinite-lived intangible assets are tested for impairment by comparing the fair value of the asset to the carrying value. Fair
value is determined based on discounted cash flow analyses that include significant management assumptions such as revenue
growth rates, weighted average cost of capital, and assumed royalty rates. If the fair value is less than the carrying value, the asset
is reduced to fair value.
See Note 6 for information on intangible assets and impairment charges recognized in 2013 and 2015.
Derivative Financial Instruments — We use derivative financial instruments primarily for purposes of hedging exposures to
fluctuations in foreign currency exchange rates, interest rates, commodities and equity-linked employee benefit obligations. We
enter into these derivative contracts for periods consistent with the related underlying exposures, and the contracts do not constitute
positions independent of those exposures. We do not enter into derivative contracts for speculative purposes and do not use
leveraged instruments. Our derivative programs include strategies that qualify and strategies that do not qualify for hedge accounting
treatment. To qualify for hedge accounting, the hedging relationship, both at inception of the hedge and on an ongoing basis, is
expected to be highly effective in achieving offsetting changes in the fair value of the hedged risk during the period that the hedge
is designated.
38
All derivatives are recognized on the balance sheet at fair value. For derivatives that qualify for hedge accounting, on the date
the derivative contract is entered into, we designate the derivative as a hedge of the fair value of a recognized asset or liability or
a firm commitment (fair-value hedge), a hedge of a forecasted transaction or of the variability of cash flows to be received or paid
related to a recognized asset or liability (cash-flow hedge), or a hedge of a net investment in a foreign operation. Some derivatives
may also be considered natural hedging instruments (changes in fair value act as economic offsets to changes in fair value of the
underlying hedged item) and are not designated for hedge accounting.
Changes in the fair value of a fair-value hedge, along with the gain or loss on the underlying hedged asset or liability (including
losses or gains on firm commitments), are recorded in current-period earnings. The effective portion of gains and losses on cash-
flow hedges are recorded in other comprehensive income (loss), until earnings are affected by the variability of cash flows. If the
hedge is no longer effective, all changes in the fair value of the derivative are included in earnings each period until the instrument
matures. If a derivative is used as a hedge of a net investment in a foreign operation, its changes in fair value, to the extent effective
as a hedge, are recorded in other comprehensive income (loss). Any ineffective portion of designated hedges is recognized in
current-period earnings. Changes in the fair value of derivatives that are not designated for hedge accounting are recognized in
current-period earnings.
Cash flows from derivative contracts are included in Net cash provided by operating activities.
Advertising Production Costs — Advertising production costs are expensed in the period that the advertisement first takes
place or when a decision is made not to use an advertisement.
Research and Development Costs — The costs of research and development are expensed as incurred. Costs include
expenditures for new product and manufacturing process innovation, and improvements to existing products and processes. Costs
primarily consist of salaries, wages, consulting, and depreciation and maintenance of research facilities and equipment.
Income Taxes — Deferred tax assets and liabilities are recognized for the future impact of differences between the financial
statement carrying amounts of assets and liabilities and their respective tax bases, as well as for operating loss and tax credit
carryforwards. Deferred tax assets and liabilities are measured using enacted tax rates expected to apply to taxable income in the
years in which those temporary differences are expected to be recovered or settled. The effect on deferred tax assets and liabilities
of a change in tax rates is recognized in income in the period that includes the enactment date. Valuation allowances are recorded
to reduce deferred tax assets when it is more likely than not that a tax benefit will not be realized.
2. Recent Accounting Pronouncements
In December 2011, the Financial Accounting Standards Board (FASB) issued guidance related to disclosures about offsetting
(netting) of assets and liabilities in the statement of financial position. The guidance requires entities to disclose gross information
and net information about both instruments and transactions that are offset in the statement of financial position, and instruments
and transactions subject to an agreement similar to a master netting arrangement. The scope includes financial instruments and
derivative instruments. In January 2013, the FASB issued an amendment to the guidance to limit the scope of the new balance
sheet offsetting disclosures to derivatives, repurchase agreements, and securities lending transactions to the extent that they are
offset in the financial statements or subject to an enforceable master netting arrangement or similar arrangement. The disclosures
were required for fiscal years, and interim periods within those years, beginning on or after January 1, 2013. We adopted the
guidance in 2014. The adoption resulted in additional disclosures, but did not have an impact on our consolidated financial
statements. See Note 14.
In July 2012, the FASB issued revised guidance intended to simplify how an entity tests indefinite-lived intangible assets for
impairment. The amendments will allow an entity first to assess qualitative factors to determine whether it is necessary to perform
a quantitative impairment test. An entity will no longer be required to calculate the fair value of an indefinite-lived intangible asset
and perform the quantitative test unless the entity determines, based on a qualitative assessment, that it is more likely than not that
its fair value is less than its carrying amount. The amendments were effective for annual and interim indefinite-lived intangible
asset impairment tests performed for fiscal years beginning after September 15, 2012. We adopted the guidance in 2014. The
adoption did not have an impact on our consolidated financial statements.
In February 2013, the FASB issued guidance for the recognition, measurement, and disclosure of certain obligations resulting
from joint and several liability arrangements for which the total amount is fixed. Such obligations may include debt arrangements,
legal settlements, and other contractual arrangements. The guidance was effective for fiscal years, and interim periods within those
years, beginning after December 15, 2013, and should be applied retrospectively to all prior periods presented for those obligations
within scope that existed as of the beginning of the fiscal year of adoption. We adopted the guidance in 2015. The adoption did
not have an impact on our consolidated financial statements.
In March 2013, the FASB issued guidance on the accounting for the cumulative translation adjustment upon derecognition
of certain subsidiaries or groups of assets within a foreign entity or of an investment in a foreign entity. The guidance was effective
prospectively for fiscal years, and interim periods within those years, beginning after December 15, 2013. We adopted the guidance
in 2015. The adoption did not have an impact on our consolidated financial statements.
39
In July 2013, the FASB issued guidance on the presentation of an unrecognized tax benefit when a net operating loss
carryforward, a similar tax loss, or a tax credit carryforward exists. The guidance requires the netting of unrecognized tax benefits
(UTBs) against a deferred tax asset for a loss or other carryforward that would apply in settlement of uncertain tax positions.
Under the new standard, UTBs will be netted against all available same-jurisdiction loss or other tax carryforwards that would be
utilized, rather than only against carryforwards that are created by the UTBs. The guidance was effective for fiscal years, and
interim periods within those years, beginning after December 15, 2013, and should be applied prospectively to all UTBs that exist
at the effective date. We adopted the guidance in 2015. The adoption did not have a material impact on our consolidated financial
statements.
In April 2014, the FASB issued revised guidance that modifies the criteria for determining which disposals can be presented
as discontinued operations and requires additional disclosures. The guidance is effective for fiscal years beginning on or after
December 15, 2014, and interim periods within those years. Early adoption is permitted. We will prospectively apply the guidance
to applicable transactions.
In May 2014, the FASB issued revised guidance on the recognition of revenue from contracts with customers. The guidance
is designed to create greater comparability for financial statement users across industries and jurisdictions. The guidance also
requires enhanced disclosures. The guidance was originally effective for fiscal years, and interim periods within those years,
beginning after December 15, 2016. In July 2015, the FASB decided to delay the effective date of the new revenue guidance by
one year to fiscal years, and interim periods within those years, beginning after December 15, 2017. Entities will be permitted to
adopt the new revenue standard early, but not before the original effective date. The guidance permits the use of either a full
retrospective or modified retrospective transition method. We are currently evaluating the impact that the new guidance will have
on our consolidated financial statements, as well as which transition method we will use.
In April 2015, the FASB issued guidance that requires debt issuance costs to be presented in the balance sheet as a reduction
from the carrying value of the associated debt liability, consistent with the presentation of a debt discount. The guidance must be
applied on a retrospective basis and is effective for fiscal years beginning after December 15, 2015, and interim periods within
those years. Early adoption is permitted. We do not expect the adoption to have a material impact on our consolidated financial
statements.
In April 2015, the FASB issued guidance intended to provide a practical expedient for the measurement date of defined benefit
plan assets and obligations. The practical expedient allows employers with fiscal year-end dates that do not fall on a calendar
month-end to measure pension and postretirement benefit plan assets and obligations as of the calendar month-end date closest
to the fiscal year-end.The guidance is effective for fiscal years beginning on or after December 15, 2015, and interim periods
within those years. Early adoption is permitted. We adopted the guidance in connection with our 2015 measurement. The adoption
did not have a material impact on our consolidated financial statements.
In April 2015, the FASB issued guidance to clarify the accounting for fees paid by a customer in a cloud computing arrangement.
The guidance is effective for fiscal years beginning on or after December 15, 2015, and interim periods within those years. Early
adoption is permitted. The new guidance should be applied either prospectively to all arrangements entered into or materially
modified after the effective date or retrospectively. We are currently evaluating the impact that the new guidance will have on our
consolidated financial statements.
In May 2015, the FASB issued guidance that eliminates the requirement to categorize investments measured using the net
asset value (NAV) practical expedient in the fair value hierarchy table. Entities will be required to disclose the fair value of
investments measured using the NAV practical expedient so that financial statement users can reconcile amounts reported in the
fair value hierarchy table to amounts reported on the balance sheet. The new guidance will be applied retrospectively and is
effective for fiscal years beginning after December 15, 2015, and interim periods within those fiscal years. Early adoption is
permitted. We adopted the guidance in 2015 and modified our disclosures in Note 11.
3. Acquisitions
On June 29, 2015, we completed the acquisition of the assets of Garden Fresh Gourmet for $232, subject to post-closing
adjustments. Garden Fresh Gourmet is a provider of refrigerated salsa in North America, and it is also produces hummus, dips
and tortilla chips.
The excess of the purchase price over the estimated fair values of identifiable net assets was recorded as $116 of goodwill.
The goodwill is expected to be deductible for tax purposes. The goodwill was primarily attributable to future growth opportunities,
anticipated synergies, and intangible assets that did not qualify for separate recognition. The goodwill is included in the Bolthouse
and Foodservice segment.
The acquisition of Garden Fresh Gourmet contributed $10 to Net sales and resulted in a decrease of $1 to Net earnings from
June 29, 2015, through August 2, 2015.
40
On August 8, 2013, we completed the acquisition of Kelsen. The final all-cash purchase price was $331. Kelsen is a producer
of quality baked snacks that are sold in approximately 85 countries around the world. Its primary brands include Kjeldsens and
Royal Dansk.
The excess of the purchase price over the estimated fair values of identifiable net assets was recorded as $140 of goodwill.
The goodwill is not expected to be deductible for tax purposes. The goodwill was primarily attributable to future growth
opportunities and intangible assets that did not qualify for separate recognition. The goodwill is included in the Global Baking
and Snacking segment.
The acquisition of Kelsen contributed $193 to Net sales and $8 to Net earnings from August 8, 2013, through August 3, 2014.
On June 13, 2013, we completed the acquisition of Plum. The final all-cash purchase price was $249. Plum is a leading
provider of premium, organic foods and snacks that serve the nutritional needs of babies, toddlers and children.
The acquisition of Plum contributed $88 to Net sales and resulted in a decrease of $19 to Net earnings for 2014. The 2014
results included $11of after-tax costs incurred from a voluntary product recall (see Note 20 for additional details). The acquisition
also contributed $14 to Net sales and resulted in a decrease of $2 to Net earnings from June 13, 2013, through July 28, 2013.
The excess of the purchase price over the estimated fair values of identifiable net assets was recorded as $128 of goodwill.
The goodwill is not expected to be deductible for tax purposes. The goodwill was primarily attributable to future growth
opportunities and intangible assets that did not qualify for separate recognition. The goodwill is included in the U.S. Simple Meals
segment.
On August 6, 2012, we completed the acquisition of Bolthouse Farms from a fund managed by Madison Dearborn Partners,
LLC, a private equity firm, for $1,550 in cash, subject to customary purchase price adjustments. On August 6, 2012, the preliminary
purchase price adjustments resulted in an increase in the purchase price of $20. In the third quarter of 2013, the purchase price
adjustments were finalized and reduced to $11. Bolthouse Farms is a vertically integrated food and beverage company focused
on developing, manufacturing and marketing fresh carrots and proprietary, high value-added products.
The acquisition of Bolthouse Farms contributed $756 to Net sales and $18 to Net earnings from August 6, 2012 through
July 28, 2013. The company incurred transaction costs of $10 ($7 after tax) in the first quarter of 2013 related to this acquisition.
The costs were recorded in Other expenses/(income).
The excess of the purchase price over the estimated fair values of identifiable net assets was recorded as $692 of goodwill.
Of this amount, $284 is expected to be deductible for tax purposes. The goodwill was primarily attributable to future growth
opportunities and any intangible assets that did not qualify for separate recognition. The goodwill is included in the Bolthouse
and Foodservice segment.
The acquired assets and assumed liabilities include the following:
Cash . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accounts receivable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Inventories . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other current assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Plant assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Goodwill . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other intangible assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Short-term debt . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accounts payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accrued liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Long-term debt. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other liabilities. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total assets acquired and liabilities assumed . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Garden
Fresh
Gourmet
$ — $
10
5
—
22
116
86
—
—
(6)
(1)
—
—
—
Kelsen
Plum
$
2
20
50
2
47
140
173
—
(32)
(13)
(10)
(4)
(44)
—
1
15
20
1
2
128
133
—
—
(12)
(5)
—
(34)
—
$
232
$
331
$
249
Bolthouse
Farms
$
3
74
122
8
335
692
580
8
(1)
(59)
(29)
(1)
(156)
(15)
$ 1,561
41
The identifiable intangible assets of Garden Fresh Gourmet consist of $38 in non-amortizable trademarks, and $48 in customer
relationships to be amortized over 20 years. The purchase price allocation is preliminary and is subject to the finalization of
appraisals, which will be completed in 2016.
The identifiable intangible assets of Kelsen consist of $147 in non-amortizable trademarks, $4 in amortizable trademarks to
be amortized over 10 years and $22 in customer relationships to be amortized over 10 to 15 years.
The identifiable intangible assets of Plum consist of $115 in non-amortizable trademarks and $18 in customer relationships
to be amortized over 15 years.
The identifiable intangible assets of Bolthouse consist of:
Type
Life in
Years
Value
Trademarks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Non-amortizable
Indefinite
$
Customer relationships . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Distributor relationship . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Technology and patents. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Formula and recipes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total identifiable intangible assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Amortizable
Amortizable
Amortizable
Amortizable
20
7
9 to
17
5
383
132
2
43
20
$
580
The following unaudited summary information is presented on a consolidated pro forma basis as if the Garden Fresh Gourmet
acquisition had occurred on July 29, 2013, the Kelsen acquisition had occurred on July 30, 2012, and the Plum and Bolthouse
acquisitions been completed on August 1, 2011:
Net sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 8,174
Earnings from continuing operations attributable to Campbell Soup Company . . . . . . . . . . . . $
693
Earnings per share from continuing operations attributable to Campbell Soup Company -
assuming dilution . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $
2.21
$ 8,372
$ 8,327
$
$
741
2.34
$
$
684
2.16
2015
2014
2013
The pro forma amounts include transaction costs, additional interest expense on the debt issued to finance the purchases,
amortization and depreciation expense based on the estimated fair value and useful lives of intangible assets and plant assets, and
related tax effects. The pro forma results are not necessarily indicative of the combined results had the Garden Fresh Gourmet
acquisition been completed on July 29, 2013, the Kelsen acquisition been completed on July 30, 2012, and the Plum and Bolthouse
acquisitions been completed on August 1, 2011, nor are they indicative of future combined results.
4. Discontinued Operations
On October 28, 2013, we completed the sale of our European simple meals business to Soppa Investments S.à r.l., an affiliate
of CVC Capital Partners. The all-cash preliminary sale price was €400, or $548, and was subject to certain post-closing adjustments,
which resulted in a $14 reduction of proceeds. We recognized a pre-tax gain of $141 ($72 after tax, or $.23 per share) in 2014.
The European business included Erasco and Heisse Tasse soups in Germany; Liebig and Royco soups in France; Devos Lemmens
mayonnaise and cold sauces and Royco soups in Belgium; and Blå Band and Isomitta soups and sauces in Sweden. We used the
proceeds from the sale to pay taxes on the sale, to reduce debt and for other general corporate purposes.
In the fourth quarter of 2013, we recorded an impairment charge on the intangible assets of this business of $396 ($263 after
tax, or $.83 per share). In addition, we recorded $18 in tax expense ($.06 per share) representing taxes on the difference between
the book value and tax basis of the business. See Note 6 for additional information on the impairment charge.
We have reflected the results of the European simple meals business as discontinued operations in the Consolidated Statements
of Earnings. The business was historically included in the International Simple Meals and Beverages segment.
42
Results of discontinued operations were as follows:
Net sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Gain on sale of the European simple meals business . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Impairment on the European simple meals business . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Earnings from operations, before taxes. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Earnings (loss) before taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Taxes on earnings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Earnings (loss) from discontinued operations. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2014
2013
137
141
—
14
155
(74)
81
$
$
$
$
532
—
(396)
65
(331)
100
(231)
$
$
$
$
5.
Accumulated Other Comprehensive Income (Loss)
The components of Accumulated other comprehensive income (loss) consisted of the following:
Foreign
Currency
Translation
Adjustments(1)
Gains (Losses)
on Cash Flow
Hedges(2)
Pension and
Postretirement
Benefit Plan
Adjustments(3)
Total
Accumulated
Comprehensive
Income (Loss)
Balance at July 28, 2013 . . . . . . . . . . . . . . . . . . . . . . .
$
170
$
5
$
(740) $
(565)
Other comprehensive income (loss) before
reclassifications . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Amounts reclassified from accumulated other
comprehensive income (loss) . . . . . . . . . . . . . . . . . .
Net current-period other comprehensive income
(loss) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Balance at August 3, 2014. . . . . . . . . . . . . . . . . . . . . .
Other comprehensive income (loss) before
reclassifications . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Amounts reclassified from accumulated other
comprehensive income (loss) . . . . . . . . . . . . . . . . .
Net current-period other comprehensive income
(loss) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Balance at August 2, 2015 . . . . . . . . . . . . . . . . . . . . .
$
$
(14)
(19)
(33)
137
$
(322)
—
(322)
(185) $
(8)
—
(8)
(3) $
(2)
—
(2)
(5) $
(35)
72
37
(703) $
(77)
61
(16)
(719) $
(57)
53
(4)
(569)
(401)
61
(340)
(909)
_____________________________________
(1)
Included a tax expense of $6 as of August 2, 2015, $7 as of August 3, 2014, and $9 as of July 28, 2013. The amount reclassified
from other comprehensive income was related to the divestiture of the European simple meals business and was included in
Earnings (loss) from discontinued operations.
Included a tax benefit of $5 as of August 2, 2015, $1 as of August 3, 2014, and a tax expense of $3 as of July 28, 2013.
Included a tax benefit of $417 as of August 2, 2015, $405 as of August 3, 2014, and $424 as of July 28, 2013. The amount
reclassified in 2014 from other comprehensive income included pre-tax settlement charges of $22, or $14 after tax.
(2)
(3)
Amounts related to noncontrolling interests were not material.
43
The amounts reclassified from Accumulated other comprehensive income (loss) consisted of the following:
Details about Accumulated Other Comprehensive Income
(Loss) Components
(Gains) losses on cash flow hedges:
Foreign exchange forward contracts . . . . . . . . . . . . . .
$
Foreign exchange forward contracts . . . . . . . . . . . . . .
Forward starting interest rate swaps . . . . . . . . . . . . . .
Total before tax
Tax expense (benefit)
(Gain) loss, net of tax
$
Pension and postretirement benefit adjustments:
Prior service credit . . . . . . . . . . . . . . . . . . . . . . . . . . .
$
Net actuarial losses . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total before tax
Tax expense (benefit)
(Gain) loss, net of tax
$
2015
2014
2013
Location of (Gain) Loss
Recognized in Earnings
(4) $
(1)
4
(1)
1
— $
(2) $
98
96
(35)
61
$
(4) $
1
3
—
—
— $
(2) $
113
111
(39)
72
$
1 Cost of products sold
(1) Other expenses / (income)
4
Interest expense
4
(1)
3
(2)
124
122
(54)
68
(1)
(1)
_____________________________________
(1)
In 2014, net actuarial losses of $2 were recognized in Earnings (loss) from discontinued operations as a result of the sale of
the European simple meals business. Excluding the net actuarial losses related to the sale of the business in 2014, these items
are included in the components of net periodic benefit costs (see Note 11 for additional details).
In 2014, a pre-tax loss of $22 ($19 after tax) on foreign currency translation adjustments was also reclassified from Accumulated
other comprehensive income. The loss was related to the divestiture of the European simple meals business and was included in
Earnings (loss) from discontinued operations.
6. Goodwill and Intangible Assets
Goodwill
The following table shows the changes in the carrying amount of goodwill by business segment:
Balance at July 28, 2013 . . . . . . . . . $
Acquisition . . . . . . . . . . . . . . . . . . .
Foreign currency translation
adjustment . . . . . . . . . . . . . . . . . . . .
Balance at August 3, 2014. . . . . . . . $
Acquisition . . . . . . . . . . . . . . . . . . .
Foreign currency translation
adjustment . . . . . . . . . . . . . . . . . . .
Balance at August 2, 2015 . . . . . . . $
U.S.
Simple
Meals
450
$
—
—
450
—
—
450
$
$
Global
Baking
and
Snacking
International
Simple Meals
and
Beverages
U.S.
Beverages
Bolthouse and
Foodservice
Total
775
140
3
918
—
(186)
732
$
$
$
122
$
112
$
838
$
—
(7)
115
—
(19)
96
$
$
—
—
112
—
—
112
$
$
—
—
838
116
—
954
$
$
2,297
140
(4)
2,433
116
(205)
2,344
In 2015, we acquired the assets of Garden Fresh Gourmet for $232, subject to post-closing adjustments. Goodwill related to
the acquisition was $116. See Note 3.
In 2014, we acquired Kelsen for $331 and goodwill related to the acquisition was $140. See Note 3.
On October 28, 2013, we completed the sale of our European simple meals business. The assets and liabilities of the European
business have been reflected in assets and liabilities held for sale in the Consolidated Balance Sheet as of July 28, 2013. We have
reflected the results of the business as discontinued operations in the Consolidated Statements of Earnings.
In the fourth quarter of 2013, as part of our annual review of intangible assets, an impairment charge of $360 was recorded
on goodwill for the simple meals business in Europe to reduce the carrying value to the implied fair value of $110. The impairment
was attributable to a combination of factors, including the existence of a firm offer to purchase the business; a revised future
outlook for the business, with reduced expectations for future sales and discounted cash flows, given the economic uncertainty in
44
the region; future investments required to maintain performance; and management's assumptions on the weighted average cost of
capital. Fair value was determined based on discounted cash flow analyses. The discounted estimates of future cash flows include
significant management assumptions such as revenue growth rates, operating margins, weighted average cost of capital, and future
economic and market conditions. The impairment charge was recorded in Earnings (loss) from discontinued operations in the
Consolidated Statements of Earnings.
Intangible Assets
The following table sets forth balance sheet information for intangible assets, excluding goodwill, subject to amortization and
intangible assets not subject to amortization:
Intangible Assets
2015
2014
Amortizable intangible assets
Customer relationships . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Technology . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total gross amortizable intangible assets. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accumulated amortization . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total net amortizable intangible assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Non-amortizable intangible assets
Trademarks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total net intangible assets. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$
$
$
$
222
$
40
35
297
(52)
245
$
$
178
40
35
253
(35)
218
960
1,205
$
957
1,175
Non-amortizable intangible assets consist of trademarks, which include Bolthouse Farms, Pace, Plum, Kjeldsens, Garden
Fresh Gourmet and Royal Dansk. Other amortizable intangible assets consist of recipes, patents, trademarks and distributor
relationships.
Amortization of intangible assets of continuing operations was $17 for 2015, $18 for 2014 and $14 for 2013. Amortization
expense for the next 5 years is estimated to be $20 in the fiscal periods 2016 and 2017, and $15 in 2018 through 2020. Asset useful
lives range from 5 to 20 years.
In the fourth quarter of 2015, as part of our annual review of intangible assets, we recognized an impairment charge of $6
related to minor trademarks used in the Global Baking and Snacking segment. The trademarks were determined to be impaired
as a result of a decrease in the fair value of the brands, resulting from reduced expectations for future sales and discounted cash
flows in comparison to the prior year. The impairment charge was recorded in Other expenses/(income) in the Consolidated
Statements of Earnings. In the fourth quarter of 2013, as part of our annual review of intangible assets, we recognized an impairment
charge of $36 related to certain trademarks of the European business held for sale, including Royco, Isomitta and Heisse Tasse.
The trademarks were determined to be impaired as a result of a decrease in the fair value of the brands, resulting from reduced
expectations for future sales and discounted cash flows as previously discussed. The impairment charge was recorded in Earnings
(loss) from discontinued operations in the Consolidated Statements of Earnings.
The discounted estimates of future cash flows used in determining the fair value of goodwill and intangible assets involve
considerable management judgment and are based upon assumptions about expected future operating performance, economic
conditions, market conditions and cost of capital. Inherent in estimating the future cash flows are uncertainties beyond our control,
such as changes in capital markets. The actual cash flows could differ materially from management’s estimates due to changes in
business conditions, operating performance and economic conditions.
7. Business and Geographic Segment Information
Through 2015, we managed operations through 11 operating segments based on product type and geographic location and
have aggregated the operating segments into the appropriate reportable segment based on similar economic characteristics;
products; production processes; types or classes of customers; distribution methods; and regulatory environment. The reportable
segments are discussed in greater detail below.
The U.S. Simple Meals segment includes the following products: Campbell’s condensed and ready-to-serve soups; Swanson
broth and stocks; Prego pasta sauces; Pace Mexican sauces; Campbell’s gravies, pasta, beans and dinner sauces; Swanson canned
poultry; and as of June 13, 2013, Plum food and snacks.
The Global Baking and Snacking segment aggregates the following operating segments: Pepperidge Farm cookies, crackers,
bakery and frozen products in U.S. retail; Arnott’s biscuits in Australia and Asia Pacific; and as of August 8, 2013, Kelsen cookies
globally.
45
The International Simple Meals and Beverages segment aggregates the following operating segments: the retail business in
Canada and the simple meals and beverages business in Asia Pacific, Latin America, and China.
The U.S. Beverages segment represents the U.S. retail beverages business, including the following products: V8 juices and
beverages; and Campbell’s tomato juice.
Bolthouse and Foodservice comprises the Bolthouse Farms carrot products operating segment (Farms), including fresh carrots,
juice concentrate and fiber; the Bolthouse Farms refrigerated beverages and refrigerated salad dressings operating segment (CPG);
the North America Foodservice operating segment; and as of June 29, 2015, the Garden Fresh Gourmet operating segment. The
North America Foodservice operating segment represents the distribution of products such as soup, specialty entrées, beverage
products, other prepared foods and Pepperidge Farm products through various food service channels in the U.S. and Canada. None
of these operating segments meets the criteria for aggregation nor the thresholds for separate disclosure. Bolthouse Farms was
acquired on August 6, 2012.
We evaluate segment performance before interest, taxes and costs associated with restructuring activities. Unrealized gains
and losses on commodity hedging activities are excluded from segment operating earnings and are recorded in Corporate expenses
as these open positions represent hedges of future purchases. Upon closing of the contracts, the realized gain or loss is transferred
to segment operating earnings, which allows the segments to reflect the economic effects of the hedge without exposure to quarterly
volatility of unrealized gains and losses. Certain manufacturing, warehousing and distribution activities of the segments are
integrated in order to maximize efficiency and productivity. As a result, asset information by segment is not discretely maintained
for internal reporting or used in evaluating performance. Therefore, only geographic segment asset information is included in the
disclosure.
On January 29, 2015, we announced plans to implement a new enterprise design focused mainly on product categories. Under
the new design, which we fully implemented at the beginning of 2016, our businesses are organized in the following three new
divisions: Americas Simple Meals and Beverages, Global Biscuits and Snacks, and Campbell Fresh. We are managing our operations
under the new structure in 2016, and will modify segment reporting as appropriate.
Our largest customer, Wal-Mart Stores, Inc. and its affiliates, accounted for approximately 20% in 2015, and 19% of
consolidated net sales in 2014 and 2013. All of our reportable segments sold products to Wal-Mart Stores, Inc. or its affiliates.
2015
2014
2013
Net sales
U.S. Simple Meals . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$
2,930
$
2,944
$
Global Baking and Snacking. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
International Simple Meals and Beverages. . . . . . . . . . . . . . . . . . . . . . . . . . . .
U.S. Beverages . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Bolthouse and Foodservice . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2,375
700
689
1,388
2,440
780
723
1,381
Total. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$
8,082
$
8,268
$
2,849
2,273
869
742
1,319
8,052
2015
2014
2013
Earnings before interest and taxes
U.S. Simple Meals . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Global Baking and Snacking. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
International Simple Meals and Beverages. . . . . . . . . . . . . . . . . . . . . . . . . . . .
U.S. Beverages . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Bolthouse and Foodservice . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Corporate(1) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Restructuring charges(2). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$
$
677
350
80
113
107
(130)
(102)
1,095
$
$
714
332
106
127
117
(149)
(55)
1,192
$
$
731
316
108
120
116
(260)
(51)
1,080
46
Depreciation and amortization
U.S. Simple Meals . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$
Global Baking and Snacking. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
International Simple Meals and Beverages. . . . . . . . . . . . . . . . . . . . . . . . . . . .
U.S. Beverages . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Bolthouse and Foodservice . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Corporate(4) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Discontinued Operations. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Capital expenditures
U.S. Simple Meals and U.S. Beverages(3) . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Global Baking and Snacking. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
International Simple Meals and Beverages. . . . . . . . . . . . . . . . . . . . . . . . . . . .
Bolthouse and Foodservice . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Corporate(4) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Discontinued Operations. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$
$
2015
2014
2013
$
80
87
18
22
80
16
—
77
93
19
21
80
15
—
$
146
83
23
39
90
15
11
303
$
305
$
407
2015
2014
2013
$
118
128
$
115
120
28
82
24
—
26
57
28
1
82
112
19
83
30
10
Total. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$
380
$
347
$
336
_______________________________________
(1) Represents unallocated corporate expenses. Costs of $22 related to the implementation of our new organizational structure
and cost reduction initiatives were included in 2015. Pension settlement charges of $22 associated with a U.S. pension plan
were included in 2014. The settlements resulted from the level of lump sum distributions from the plan's assets in 2014,
primarily due to the closure of the facility in Sacramento, California. In addition, a loss of $9 on foreign exchange forward
contracts related to the sale of the European simple meals business and restructuring-related costs of $3 were included in
2014. Restructuring-related costs of $91 and acquisition costs of $10 were included in 2013.
(2) See Note 8 for additional information.
(3) Capital expenditures for U.S. Simple Meals and U.S. Beverages are not maintained by segment.
(4) Represents primarily corporate offices.
Our global net sales based on product categories are as follows:
2015
2014
2013
Net sales
Simple Meals. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$
Baked Snacks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Beverages . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$
4,446
2,502
1,134
$
4,511
2,571
1,186
Total. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$
8,082
$
8,268
$
4,446
2,408
1,198
8,052
Simple Meals include condensed and ready-to-serve soups, broths, sauces, carrot products, refrigerated salad dressings,
refrigerated salsa, hummus, dips and Plum foods and snacks. Baked Snacks include cookies, crackers, biscuits and other baked
products.
Geographic Area Information
Information about operations in different geographic areas is as follows:
Net sales
United States . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$
6,400
$
6,432
$
Australia . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other countries . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$
646
1,036
8,082
$
709
1,127
8,268
$
6,195
801
1,056
8,052
2015
2014
2013
47
Long-lived assets
United States . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$
1,942
$
1,844
$
Australia . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other countries . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$
232
173
2,347
$
306
168
2,318
$
1,804
317
139
2,260
2015
2014
2013
8. Restructuring Charges and Cost Savings Initiatives
2015 Initiatives
On January 29, 2015, we announced plans to implement a new enterprise design focused mainly on product categories. Under
the new design, which we fully implemented at the beginning of 2016, our businesses are organized in the following divisions:
Americas Simple Meals and Beverages, Global Biscuits and Snacks, and Campbell Fresh.
In support of the new enterprise design, we designed and implemented a new Integrated Global Services (IGS) organization
to deliver shared services across the company. IGS, which became effective at the beginning of 2016, is expected to reduce costs
while increasing our efficiency and effectiveness. We are also pursuing other initiatives to reduce costs and increase effectiveness,
such as streamlining our organizational structure and adopting zero-based budgeting over time.
As part of these initiatives, we commenced a voluntary employee separation program available to certain U.S.-based salaried
employees nearing retirement who met age, length-of-service and business unit/function criteria. A total of 471 employees elected
the program. The electing employees remained with us through July 31, 2015, with some remaining beyond July 31. We also
implemented an initiative to reduce overhead across the organization by eliminating approximately 230 positions. In 2015, we
recorded a restructuring charge of $102 related to these initiatives.
Finally, we incurred charges of $22 recorded in Administrative expenses related to the implementation of the new organizational
structure and cost reduction initiatives.
The aggregate after-tax impact of restructuring charges and implementation and other costs recorded in 2015 was $78, or $.25
per share. A summary of the pre-tax costs associated with the 2015 initiatives is as follows:
Severance pay and benefits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $
Implementation and other costs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $
Recognized
as of
August 2, 2015
94
30
124
The total estimated pre-tax costs for the 2015 initiatives are approximately $250 to $325. We expect to incur these costs
through 2018.
We expect the costs to consist of approximately $150 to $163 in severance pay and benefits, and approximately $100 to $162
in implementation and other costs.We expect the total pre-tax costs related to the 2015 initiatives will be associated with segments
as follows: U.S. Simple Meals - approximately 21%; Global Baking and Snacking - approximately 28%; International Simple
Meals and Beverages - approximately 6%; U.S. Beverages - approximately 5%; Bolthouse and Foodservice - approximately 5%;
and Corporate - approximately 35%.
48
A summary of the restructuring activity and related reserves associated with the 2015 initiatives at August 2, 2015, is as
follows:
Severance pay and benefits. . . . . . . . . . . . . . . . . . . . . .
Other costs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Non-cash benefits(1) . . . . . . . . . . . . . . . . . . . . . . . . . . .
Implementation costs(2) . . . . . . . . . . . . . . . . . . . . . . . . .
Total charges. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accrued
Balance at
August 3,
2014
$
$
— $
—
—
2015
Charges
2015 Cash
Payments
Foreign
Currency
Translation
Adjustment
Accrued
Balance at
August 2, 2015 (3)
(1) $
—
(1) $
(1) $
—
(1) $
85
8
93
$
$
87
8
95
7
22
$
124
_______________________________________
(1) Represents postretirement and pension curtailment costs. See Note 11.
(2)
Includes other costs recognized as incurred that are not reflected in the restructuring reserve in the Consolidated Balance
Sheet. The costs are included in Administrative expenses in the Consolidated Statements of Earnings.
(3) Includes $45 of severance pay and benefits recorded in Other liabilities in the Consolidated Balance Sheet.
Segment operating results do not include restructuring charges and implementation and other costs because we evaluate
segment performance excluding such charges. A summary of the pre-tax costs incurred to date associated with segments is as
follows:
U.S.
Simple
Meals
Global
Baking
and
Snacking
International
Simple Meals
and
Beverages
U.S.
Beverages
Bolthouse
and
Foodservice Corporate
Total
Severance pay and benefits . . . . . . . . . . . $
Implementation and other costs. . . . . . . .
$
33
5
38
$
$
41
2
43
$
$
5
—
5
$
$
8
1
9
$
$
4
—
4
$
$
3
22
25
$
$
94
30
124
2014 Initiatives
In 2014, we implemented initiatives to reduce overhead across the organization, restructure manufacturing and streamline
operations for our soup and broth business in China and improve supply chain efficiency in Australia. Details of the 2014 initiatives
include:
• We streamlined our salaried workforce in North America and our workforce in the Asia Pacific region. Approximately
250 positions were eliminated.
• Together with our joint venture partner Swire Pacific Limited, we restructured manufacturing and streamlined operations
for our soup and broth business in China. As a result, certain assets were impaired, and approximately 100 positions were
eliminated.
•
In Australia, we implemented an initiative to improve supply chain efficiency by relocating production from our biscuit
plant in Marleston to Huntingwood. The relocation will continue through 2017 and will result in the elimination of
approximately 90 positions.
• We implemented an initiative to reduce overhead across the organization by eliminating approximately 85 positions. The
actions were completed in 2015.
In 2014, we recorded a restructuring charge of $54 ($33 after tax, or $.10 per share, in earnings from continuing operations
attributable to Campbell Soup Company) related to the 2014 initiatives. A summary of the pre-tax costs associated with the 2014
initiatives is as follows:
Severance pay and benefits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $
Asset impairment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other exit costs. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $
41
12
1
54
Total Program
As of the fourth quarter of 2015, we incurred substantially all of the costs related to the 2014 initiatives.
49
A summary of the restructuring activity and related reserves associated with the 2014 initiatives at August 2, 2015, is as
follows:
Accrued
Balance at
July 28,
2013
2014
Charges
2014
Cash
Payments
Accrued
Balance at
August 3,
2014
2015
Cash
Payments
Foreign
Currency
Translation
Adjustment
Accrued
Balance at
August 2,
2015(2)
Severance pay and benefits . . . . . . . . . . . . . .
Asset impairment . . . . . . . . . . . . . . . . . . . . . .
Other exit costs(1) . . . . . . . . . . . . . . . . . . . . . .
Total charges . . . . . . . . . . . . . . . . . . . . . . . . .
$
— $
$
41
12
1
54
(13)
28
(16)
(2) $
10
_______________________________________
(1)
(2)
Includes non-cash costs that are not reflected in the restructuring reserve in the Consolidated Balance Sheet.
Includes $4 of severance pay and benefits recorded in Other liabilities in the Consolidated Balance Sheet.
Segment operating results do not include restructuring charges because we evaluate segment performance excluding such
charges. A summary of restructuring charges associated with segments is as follows:
U.S.
Simple
Meals
Global
Baking and
Snacking
International
Simple Meals
and
Beverages
U.S.
Beverages
Bolthouse
and
Foodservice
Corporate
Total
Severance pay and benefits . . . $
Asset impairment. . . . . . . . . . .
Other exit costs . . . . . . . . . . . .
$
7
1
—
8
$
$
23
—
—
23
$
$
6
11
1
18
$
$
2
—
—
2
$
$
2
—
—
2
$
$
1
—
—
1
$
$
41
12
1
54
2013 Initiatives
In 2013, we implemented initiatives to improve supply chain efficiency, expand access to manufacturing and distribution
capabilities and reduce costs. Details of the 2013 initiatives include:
• We implemented initiatives to improve our U.S. supply chain cost structure and increase asset utilization across our U.S.
thermal plant network, including closing our Sacramento, California, thermal plant, which produced soups, sauces and
beverages. The closure resulted in the elimination of approximately 700 full-time positions and was completed in phases.
Most of the positions were eliminated in 2013, and operations ceased in August 2013. We shifted the majority of
Sacramento's soup, sauce and beverage production to our thermal plants in Maxton, North Carolina; Napoleon, Ohio;
and Paris, Texas. We also closed our South Plainfield, New Jersey, spice plant, which resulted in the elimination of 27
positions. We consolidated spice production at our Milwaukee, Wisconsin, plant in 2013.
•
In Mexico, we entered into commercial arrangements with third-party providers to expand access to manufacturing and
distribution capabilities. The third-party providers produce and distribute our beverages, soups, broths and sauces
throughout the Mexican market. As a result of these agreements, we closed our plant in Villagrán, Mexico, and eliminated
approximately 260 positions in the first quarter of 2014.
• We implemented an initiative to improve our Pepperidge Farm bakery supply chain cost structure by closing our plant
in Aiken, South Carolina. The plant was closed in May 2014. We shifted the majority of Aiken's bread production to our
bakery plant in Lakeland, Florida. Approximately 110 positions were eliminated as a result of the plant closure.
• We streamlined our salaried workforce in U.S. Simple Meals, North America Foodservice and U.S. Beverages by
approximately 70 positions. This action was substantially completed in August 2013.
50
In 2014, we recorded a restructuring charge of $1 related to the 2013 initiatives. In addition, we recorded approximately $3
of costs related to the 2013 initiatives in Cost of products sold, representing other exit costs. The aggregate after-tax impact of
restructuring charges and related costs recorded in 2014 was $3, or $.01 per share. In 2013, we recorded a restructuring charge of
$51. In addition, we recorded approximately $91 of costs related to these initiatives in 2013 in Cost of products sold, representing
accelerated depreciation and other exit costs. The aggregate after-tax impact of restructuring charges and related costs recorded
in 2013 was $90, or $.28 per share. A summary of the pre-tax costs associated with the 2013 initiatives recognized is as follows:
Severance pay and benefits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $
Accelerated depreciation/asset impairment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other exit costs. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $
35
99
12
146
Total Program
As of the fourth quarter of 2015, we substantially completed the 2013 initiatives.
A summary of the restructuring activity and related reserves associated with the 2013 initiatives at August 2, 2015, is as
follows:
Severance Pay
and Benefits
Asset
Impairment/
Accelerated
Depreciation
Non-Cash
Benefits(1)
Other Exit
Costs(2)
Total Charges
Accrued balance at July 29, 2012 . . . . . . . . . .
2013 charges . . . . . . . . . . . . . . . . . . . . . . . .
2013 cash payments . . . . . . . . . . . . . . . . . .
Accrued balance at July 28, 2013 . . . . . . . . . .
2014 charges . . . . . . . . . . . . . . . . . . . . . . . .
2014 cash payments . . . . . . . . . . . . . . . . . .
Accrued balance at August 3, 2014. . . . . . . . .
2015 cash payments . . . . . . . . . . . . . . . . .
Accrued balance at August 2, 2015 . . . . . . .
$
$
$
$
—
32
(15)
17
—
(14)
3
(3)
—
99
—
3
—
8
$
142
4
$
4
_______________________________________
(1) Represents pension curtailment costs. See Note 11.
(2)
Includes non-cash costs and other exit costs recognized as incurred that are not reflected in the restructuring reserve in the
Consolidated Balance Sheet.
Segment operating results do not include restructuring charges and related costs because we evaluate segment performance
excluding such charges. A summary of restructuring charges and related costs associated with segments is as follows:
U.S.
Simple
Meals
Global
Baking and
Snacking
International
Simple Meals
and
Beverages
U.S.
Beverages
Bolthouse
and
Foodservice
Total
Severance pay and benefits . . . . . . . . . . . . . . . $
Accelerated depreciation/asset impairment. . .
Other exit costs . . . . . . . . . . . . . . . . . . . . . . . .
$
19
64
7
90
$
$
2
10
2
14
$
$
5
3
1
9
$
$
7
22
2
31
$
$
2
—
—
2
$
$
35
99
12
146
9. Earnings per Share
For the periods presented in the Consolidated Statements of Earnings, the calculations of basic EPS and EPS assuming dilution
vary in that the weighted average shares outstanding assuming dilution include the incremental effect of stock options and other
share-based payment awards, except when such effect would be antidilutive. There were no antidilutive stock options in 2015,
2014, or 2013.
10. Noncontrolling Interests
We own a 60% controlling interest in a joint venture formed with Swire Pacific Limited to support the development of our
soup and broth business in China. The joint venture began operations on January 31, 2011. In February 2013, we contributed
51
additional cash of $5 and the joint venture partner contributed additional cash of $3. In August 2013, we contributed additional
cash of $7 and the joint venture partner contributed additional cash of $5. In 2014, together with our joint venture partner, we
restructured manufacturing and streamlined operations for our soup and broth business in China. The after-tax restructuring charge
attributable to the noncontrolling interest was $5. See also Note 8. In June 2015, we contributed additional cash of $14 and the
joint venture partner contributed additional cash of $9.
We also own a 70% controlling interest in a Malaysian food products manufacturing company.
The noncontrolling interests' share in the net earnings (loss) was included in Net earnings (loss) attributable to noncontrolling
interests in the Consolidated Statements of Earnings. The noncontrolling interests in these entities were included in Total equity
in the Consolidated Balance Sheets and Consolidated Statements of Equity.
11. Pension and Postretirement Benefits
Pension Benefits — We sponsor a number of noncontributory defined benefit pension plans to provide retirement benefits to
all eligible U.S. and non-U.S. employees. The benefits provided under these plans are based primarily on years of service and
compensation levels. In 1999, we implemented significant amendments to certain U.S. pension plans. Under a new formula,
retirement benefits are determined based on percentages of annual pay and age. To minimize the impact of converting to the new
formula, service and earnings credit continues to accrue through the year 2015 for active employees participating in the plans
under the old formula prior to the amendments. Employees will receive the benefit from either the new or old formula, whichever
is higher. Benefits become vested upon the completion of three years of service. Benefits are paid from funds previously provided
to trustees and insurance companies or are paid directly by us from general funds. Effective as of January 1, 2011, our U.S. pension
plans were amended so that employees hired or rehired on or after that date and who are not covered by collective bargaining
agreements will not be eligible to participate in the plans.
Postretirement Benefits — We provide postretirement benefits, including health care and life insurance, to substantially all
retired U.S. employees and their dependents. We established retiree medical account benefits for eligible U.S. retirees. The accounts
were intended to provide reimbursement for eligible health care expenses on a tax-favored basis. Effective as of January 1, 2011,
the retirement medical program was amended to eliminate the retiree medical account benefit for employees not covered by
collective bargaining agreements. To preserve the benefit for employees close to retirement age, the retiree medical account will
be available to employees who were at least age 50 with at least 10 years of service as of December 31, 2010, and who satisfy the
other eligibility requirements for the retiree medical program.
We use the fiscal year end as the measurement date for the benefit plans.
Components of benefit expense were as follows:
Service cost . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $
Interest cost . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Expected return on plan assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Amortization of prior service credit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Recognized net actuarial loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Curtailment loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Settlement charges . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net periodic benefit expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $
2015
Pension
2014
2013
28
$
42
$
105
(173)
(1)
84
1
—
44
$
115
(176)
(1)
76
—
22
78
$
57
108
(177)
(1)
108
3
—
98
The curtailment loss of $1 in 2015 was related to a voluntary employee separation program and was included in Restructuring
charges. See also Note 8. The settlement charges of $22 in 2014 were associated with a U.S. pension plan. The settlements resulted
from the level of lump sum distributions from the plan's assets in 2014, primarily due to the closure of the facility in Sacramento,
California. The curtailment loss of $3 in 2013 related to the closure of the plant in Mexico and was included in the Restructuring
charges. See also Note 8. In 2013, net periodic benefit expense of $1 related to the simple meals business in Europe and was
included in Earnings (loss) from discontinued operations.
The estimated prior service credit and net actuarial losses that will be amortized from Accumulated other comprehensive loss
into periodic pension cost during 2016 are $1 and $90, respectively.
52
Service cost . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $
Interest cost . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Amortization of prior service credit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Recognized net actuarial loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Curtailment loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net periodic benefit expense. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $
Postretirement
2015
2014
2013
2
$
2
$
15
(1)
14
6
36
$
17
(1)
13
—
31
$
3
15
(1)
15
—
32
The curtailment loss of $6 in 2015 was related to a voluntary employee separation program and was included in Restructuring
charges. See also Note 8.
The estimated prior service credit and net actuarial loss that will be amortized from Accumulated other comprehensive loss
into net periodic postretirement expense during 2016 are $1 and $13, respectively.
Change in benefit obligation:
Pension
Postretirement
2015
2014
2015
2014
$
2,539
$
2,489
$
388
$
Obligation at beginning of year . . . . . . . . . . . . . . . . . . . . . . . . . .
Service cost . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Interest cost . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Actuarial loss. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Participant contributions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Benefits paid . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Medicare subsidies . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Settlements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Curtailment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Foreign currency adjustment. . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Divestiture . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Benefit obligation at end of year. . . . . . . . . . . . . . . . . . . . . . . . . .
Change in the fair value of pension plan assets:
28
105
107
—
(151)
—
(1)
—
1
(59)
—
$
2,569
$
42
115
154
—
(191)
—
(4)
(43)
—
(12)
(11)
2,539
2
15
7
3
(33)
4
—
—
6
—
—
390
2
17
5
6
(35)
3
—
—
—
—
—
$
392
$
388
2015
2014
Fair value at beginning of year. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$
2,364
$
Actual return on plan assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Employer contributions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Benefits paid. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Settlements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Foreign currency adjustment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Fair value at end of year . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$
143
5
(141)
—
(55)
2,316
$
2,275
276
46
(179)
(43)
(11)
2,364
Amounts recognized in the Consolidated Balance Sheets:
Other assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$
Accrued liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net amount recognized . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$
— $
(20)
(233)
(253) $
$
7
(12)
(170)
(175) $
— $
(30)
(362)
(392) $
—
(29)
(359)
(388)
Pension
Postretirement
2015
2014
2015
2014
53
Amounts recognized in accumulated other comprehensive
loss consist of:
Pension
Postretirement
2015
2014
2015
2014
Net actuarial loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Prior service credit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$
$
1,051
(1)
1,050
$
$
1,019
(2)
1,017
$
$
90
(4)
86
$
$
96
(5)
91
The changes in other comprehensive loss associated with pension benefits included the reclassification of actuarial losses into
earnings of $84 and $100 in 2015 and 2014, respectively. The remaining changes in other comprehensive loss associated with
pension benefits were primarily due to net actuarial losses arising during the periods as well as the impact of currency. The amount
reclassified in 2014 included the settlement charges and $2 of net actuarial losses recognized in discontinued operations as a result
of the sale of the European simple meals business.
The change in other comprehensive loss associated with postretirement benefits was due to the reclassification of actuarial
losses into earnings of $14 and $13 in 2015 and 2014, respectively. The remaining changes in other comprehensive loss associated
with postretirement benefits were primarily due to net actuarial losses arising during the periods.
The following table provides information for pension plans with accumulated benefit obligations in excess of plan assets:
Projected benefit obligation. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accumulated benefit obligation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Fair value of plan assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$
$
$
1,926
1,906
1,684
$
$
$
269
257
92
2015
2014
The accumulated benefit obligation for all pension plans was $2,516 at August 2, 2015, and $2,477 at August 3, 2014.
Weighted-average assumptions used to determine benefit obligations at the end of the year:
Pension
Postretirement
Discount rate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Rate of compensation increase . . . . . . . . . . . . . . . . . . . . . . . . .
2015
4.19%
3.29%
2014
4.33%
3.30%
Weighted-average assumptions used to determine net periodic benefit cost for the years ended:
Discount rate. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Expected return on plan assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Rate of compensation increase . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2015
4.33%
7.62%
3.30%
2015
4.00%
3.25%
Pension
2014
4.82%
7.62%
3.30%
2014
4.00%
3.25%
2013
4.05%
7.65%
3.31%
The discount rate is established as of our fiscal year-end measurement date. In establishing the discount rate, we review
published market indices of high-quality debt securities, adjusted as appropriate for duration. In addition, independent actuaries
apply high-quality bond yield curves to the expected benefit payments of the plans. The expected return on plan assets is a long-
term assumption based upon historical experience and expected future performance, considering our current and projected
investment mix. This estimate is based on an estimate of future inflation, long-term projected real returns for each asset class, and
a premium for active management.
The discount rate used to determine net periodic postretirement expense was 4.00% in 2015, 4.50% in 2014 and 3.75% in
2013.
Assumed health care cost trend rates at the end of the year:
Health care cost trend rate assumed for next year . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Rate to which the cost trend rate is assumed to decline (ultimate trend rate) . . . . . . . . . . . . . . .
Year that the rate reaches the ultimate trend rate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2015
7.75%
4.50%
2022
2014
8.25%
4.50%
2022
54
A one-percentage-point change in assumed health care costs would have the following effects on 2015 reported amounts:
Effect on service and interest cost . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Effect on the 2015 accumulated benefit obligation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Increase
Decrease
$
$
1
25
$
$
(1)
(22)
Pension Plan Assets
The fundamental goal underlying the investment policy is to ensure that the assets of the plans are invested in a prudent
manner to meet the obligations of the plans as these obligations come due. The primary investment objectives include providing
a total return which will promote the goal of benefit security by attaining an appropriate ratio of plan assets to plan obligations,
to provide for real asset growth while also tracking plan obligations, to diversify investments across and within asset classes, to
reduce the impact of losses in single investments, and to follow investment practices that comply with applicable laws and
regulations.
The primary policy objectives will be met by investing assets to achieve a reasonable tradeoff between return and risk relative
to plan obligations. This includes investing a portion of the assets in funds selected in part to hedge the interest rate sensitivity to
plan obligations.
The portfolio includes investments in the following asset classes: fixed income, equity, real estate and alternatives. Fixed
income will provide a moderate expected return and partially hedge the exposure to interest rate risk of the plans’ obligations.
Equities are used for their high expected return. Additional asset classes are used to provide diversification.
Asset allocation is monitored on an ongoing basis relative to the established asset class targets. The interaction between plan
assets and benefit obligations is periodically studied to assist in the establishment of strategic asset allocation targets. The investment
policy permits variances from the targets within certain parameters. Asset rebalancing occurs when the underlying asset class
allocations move outside these parameters, at which time the asset allocation is rebalanced back to the policy target weight.
Our year-end pension plan weighted-average asset allocations by category were:
Equity securities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Debt securities. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Real estate and other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net periodic benefit expense. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Strategic
Target
51%
35%
14%
100%
2015
50%
34%
16%
100%
2014
51%
33%
16%
100%
Pension plan assets are categorized based on the following fair value hierarchy:
• Level 1: Observable inputs that reflect quoted prices (unadjusted) for identical assets or liabilities in active markets.
• Level 2: Inputs other than quoted prices included in Level 1 that are observable for the asset or liability through
corroboration with observable market data.
• Level 3: Unobservable inputs, which are valued based on our estimates of assumptions that market participants would
use in pricing the asset or liability.
55
The following table presents our pension plan assets by asset category at August 2, 2015, and August 3, 2014:
Fair Value
as of
August 2,
2015
Fair Value Measurements at
August 2, 2015 Using
Fair Value Hierarchy
Level 1
Level 2
Level 3
Fair Value
as of
August 3,
2014
Fair Value Measurements at
August 3, 2014 Using
Fair Value Hierarchy
Level 1
Level 2
Level 3
—
—
—
—
—
—
—
—
—
3
30
—
—
33
Short-term investments. . . . $
Equities:
U.S. . . . . . . . . . . . . . . . . .
Non-U.S. . . . . . . . . . . . . .
Corporate bonds:
U.S. . . . . . . . . . . . . . . . . .
Non-U.S. . . . . . . . . . . . . .
Government and agency
bonds:
U.S. . . . . . . . . . . . . . . . . .
Non-U.S. . . . . . . . . . . . . .
Municipal bonds . . . . . . . . .
Mortgage and asset backed
securities . . . . . . . . . . . . .
Real estate. . . . . . . . . . . . . .
Hedge funds . . . . . . . . . . . .
Derivative assets . . . . . . . . .
Derivative liabilities . . . . . .
Total assets at fair value . . . $
Investments measured at
net asset value:
Short-term investments
Commingled funds:
Equities . . . . . . . . . . . . .
Fixed income . . . . . . . .
Blended . . . . . . . . . . . . .
Real estate . . . . . . . . . . . .
Hedge funds . . . . . . . . . .
Total investments measured
at net asset value:
Other items to reconcile to
fair value of plan assets . .
32
$
32
$
— $
— $
23
$
23
$
— $
386
312
494
102
42
36
68
9
14
39
5
(6)
386
312
—
—
—
—
—
—
8
—
—
—
1,533
$
738
$
—
—
494
102
42
36
68
9
—
—
5
(6)
750
$
—
—
—
—
—
—
—
—
6
39
—
—
45
28
375
31
79
117
175
805
(22)
378
332
—
—
—
—
—
—
5
—
—
—
$
738
$
—
—
469
114
62
46
84
13
—
—
8
(6)
790
$
378
332
469
114
62
46
84
13
8
30
8
(6)
1,561
$
37
393
36
95
109
151
821
(18)
Total pension assets at fair
value . . . . . . . . . . . . . . . . $
2,316
$
2,364
Short-term investments — Investments include cash and cash equivalents, and various short-term debt instruments and short-
term investment funds. Institutional short-term investment vehicles valued daily are classified as Level 1 at cost which approximates
market value. Other investments valued based upon a quoted net asset value are included as a reconciling item to the fair value
table.
Equities — Common stocks and preferred stocks are classified as Level 1 and are valued using quoted market prices in active
markets.
Corporate bonds — These investments are valued based on quoted market prices, yield curves and pricing models using
current market rates.
Government and agency bonds — These investments are generally valued based on bid quotations and recent trade data for
identical or similar obligations.
56
Municipal bonds — These investments are valued based on quoted market prices, yield curves and pricing models using
current market rates.
Mortgage and asset backed securities — Fair value is based on prices obtained from third party pricing sources. The prices
from third party pricing sources may be based on bid quotes from dealers and recent trade data. Mortgage backed securities are
traded in the over-the-counter market.
Real estate — Real estate investments consist of real estate investment trusts, property funds and limited partnerships. Real
estate investment trusts are classified as Level 1 and are valued based on quoted market prices. Property funds are classified as
either Level 2 or Level 3 depending upon whether liquidity is limited or there are few observable market participant transactions.
Fair value is based on third party appraisals. Limited partnerships are valued based upon valuations provided by the general partners
of the funds. The values of limited partnerships are based upon an assessment of each underlying investment, incorporating
valuations that consider the evaluation of financing and sales transactions with third parties, expected cash flows, and market-
based information, including comparable transactions and performance multiples among other factors. The investments are
classified as Level 3 since the valuation is determined using unobservable inputs. Real estate investments valued at net asset value
are included as a reconciling item to the fair value table.
Hedge funds — Hedge fund investments include hedge funds valued based upon a net asset value derived from the fair value
of underlying securities. Hedge fund investments that are subject to liquidity restrictions or that are based on unobservable inputs
are classified as Level 3. Hedge fund investments may include long and short positions in equity and fixed income securities,
derivative instruments such as futures and options, commodities and other types of securities. Hedge fund investments valued at
net asset value are included as a reconciling item to the fair value table.
Derivatives — Derivative financial instruments include forward currency contracts, futures contracts, options contracts, interest
rate swaps and credit default swaps. Derivative financial instruments are classified as Level 2 and are valued based on observable
market transactions or prices.
Commingled funds — Investments in commingled funds are not traded in active markets. Blended commingled funds are
invested in both equities and fixed income securities. Commingled funds are valued based on the net asset values of such funds.
and are included as a reconciling item to the fair value table.
Other items to reconcile to fair value of plan assets included amounts due for securities sold, amounts payable for securities
purchased, and other payables.
The following table summarizes the changes in fair value of Level 3 investments for the years ended August 2, 2015, and
August 3, 2014:
Fair value at August 3, 2014 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Actual return on plan assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Purchases . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Settlements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Transfers out of Level 3. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Fair value at August 2, 2015 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Fair value at July 28, 2013 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Actual return on plan assets. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Purchases . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Sales. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Settlements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Transfers out of Level 3. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$
$
$
Fair value at August 3, 2014 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$
Real Estate
Hedge Funds
Total
3
1
2
—
—
—
6
$
$
30
2
7
—
—
—
39
$
$
Real Estate
Hedge Funds
Total
— $
25
$
—
3
—
—
—
3
$
1
4
—
—
—
30
$
33
3
9
—
—
—
45
25
1
7
—
—
—
33
57
The following table presents additional information about the pension plan assets valued using NAV as a practical expedient
within the fair value hierarchy table.
2015
2014
Fair Value
28
$
Unfunded
Commitments
$
— $
Fair Value
37
Unfunded
Commitments
—
$
Redemption Frequency
Redemption Notice
Period Range
Daily
1 Day
Short-term investments . . . . .
Commingled funds:
Equities . . . . . . . . . . . . . . .
Fixed income . . . . . . . . . . .
Blended . . . . . . . . . . . . . . .
Real estate funds . . . . . . . . . .
Hedge funds. . . . . . . . . . . . . .
Total. . . . . . . . . . . . . . . . . . . .
$
375
31
79
117
175
805
$
—
—
—
3
25
28
$
393
36
95
109
151
821
—
—
—
7
Daily, Monthly
1 to 120 Days
Daily
1 Day
Primarily Daily
1 to 20 Days
Primarily Quarterly
1 to 90 Days
47 Monthly, Quarterly
5 to 95 Days
$
54
No contributions are expected to be made to U.S. pension plans in 2016. We expect contributions to non-U.S. pension plans
to be approximately $5 in 2016.
Estimated future benefit payments are as follows:
2016 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2017 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2018 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2019 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2020 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2021-2025. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$
$
$
$
$
$
246
169
165
168
165
828
$
$
$
$
$
$
30
31
31
31
31
141
Pension
Postretirement
The estimated future benefit payments include payments from funded and unfunded plans.
Savings Plan — We sponsor employee savings plans that cover substantially all U.S. employees. Effective January 1, 2011,
we provide a matching contribution of 100% of employee contributions up to 4% of compensation for employees who are not
covered by collective bargaining agreements. Employees hired or rehired on or after January 1, 2011 who will not be eligible to
participate in the defined benefit plans and who are not covered by collective bargaining agreements receive a contribution equal
to 3% of compensation regardless of their participation in the Savings Plan. Prior to January 1, 2011, we provided a matching
contribution of 60% (50% at certain locations) of the employee contributions up to 5% of compensation after one year of continued
service. Amounts charged to Costs and expenses were $31 in 2015, $29 in 2014 and $27 in 2013.
58
12. Taxes on Earnings
The provision for income taxes on earnings from continuing operations consists of the following:
2015
2014
2013
Income taxes:
Currently payable:
Federal . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $
State . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Non-U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred:
Federal . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
State . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Non-U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Earnings from continuing operations before income taxes:
United States . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $
Non-U.S. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$
$
246
$
252
$
31
55
332
(31)
2
(4)
(33)
299
850
140
990
$
$
$
30
42
324
32
2
(11)
23
347
$
995
78
1,073
$
$
268
24
47
339
(58)
(6)
—
(64)
275
815
140
955
The following is a reconciliation of the effective income tax rate on continuing operations to the U.S. federal statutory income
tax rate:
2015
2014
2013
Federal statutory income tax rate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
35.0%
State income taxes (net of federal tax benefit) . . . . . . . . . . . . . . . . . . . . . . . . . . .
Tax effect of international items. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Settlement of tax contingencies . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Federal manufacturing deduction. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2.2
(2.4)
(0.7)
(2.8)
(1.1)
Effective income tax rate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
30.2%
35.0%
2.0
(1.0)
—
(2.3)
(1.4)
32.3%
35.0%
1.1
(2.6)
(0.1)
(2.7)
(1.9)
28.8%
Deferred tax liabilities and assets are comprised of the following:
Depreciation. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $
Amortization . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred tax liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Benefits and compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Pension benefits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Tax loss carryforwards. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Capital loss carryforwards . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Gross deferred tax assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred tax asset valuation allowance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net deferred tax assets. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net deferred tax liability . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $
2015
2014
$
306
541
16
863
298
92
44
85
101
620
(122)
498
365
$
300
541
17
858
294
63
49
112
70
588
(151)
437
421
59
At August 2, 2015, our U.S. and non-U.S. subsidiaries had tax loss carryforwards of approximately $173. Of these
carryforwards, $127 expire between 2016 and 2035, and $46 may be carried forward indefinitely. The current statutory tax rates
in these countries range from 16% to 35%. At August 2, 2015, deferred tax asset valuation allowances have been established to
offset $142 of these tax loss carryforwards. Additionally, at August 2, 2015, our non-U.S. subsidiaries had capital loss carryforwards
of approximately $298, which were fully offset by valuation allowances.
The net change in the deferred tax asset valuation allowance in 2015 was a decrease of $29. The decrease was primarily due
to the impact of currency and the expiration of tax losses, partially offset by the recognition of additional valuation allowances on
other foreign loss carryforwards. The net change in the deferred tax asset valuation allowance in 2014 was an increase of $3. The
increase was primarily due to the impact of currency and the recognition of additional valuation allowances on foreign loss
carryforwards.
As of August 2, 2015, other deferred tax assets included $2 of state tax credit carryforwards related to various states that
expire between 2018 and 2024. As of August 3, 2014, other deferred tax assets included $9 of state tax credit carryforwards related
to various states that expire between 2018 and 2024. No valuation allowances have been established related to these deferred tax
assets.
As of August 2, 2015, U.S. income taxes have not been provided on approximately $770 of undistributed earnings of non-
U.S. subsidiaries, which are deemed to be permanently reinvested. It is not practical to estimate the tax liability that might be
incurred if such earnings were remitted to the U.S.
A reconciliation of the activity related to unrecognized tax benefits follows:
2015
2014
2013
Balance at beginning of year . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $
Increases related to prior-year tax positions . . . . . . . . . . . . . . . . . . . . . . . . . . .
Decreases related to prior-year tax positions . . . . . . . . . . . . . . . . . . . . . . . . . . .
Increases related to current-year tax positions. . . . . . . . . . . . . . . . . . . . . . . . . .
Settlements. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Lapse of statute . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Balance at end of year . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $
$
71
9
—
5
(27)
—
58
$
61
—
(1)
11
—
—
71
$
$
48
28
(7)
9
(15)
(2)
61
The decrease in 2015 is primarily due to the settlement of an intercompany pricing agreement between the U.S. and Canada
for the years from 2006 though 2014.
The amount of unrecognized tax benefits that, if recognized, would impact the annual effective tax rate was $39 as of August 2,
2015, and $23 as of August 3, 2014, and July 28, 2013. The total amount of unrecognized tax benefits can change due to audit
settlements, tax examination activities, statute expirations and the recognition and measurement criteria under accounting for
uncertainty in income taxes. We are unable to estimate what this change may be within the next 12 months, but do not believe that
it will be material to the financial statements. Approximately $5 and $2 of unrecognized tax benefits, including interest and
penalties, were reported as accounts receivable in the Consolidated Balance Sheets as of August 2, 2015, and August 3, 2014,
respectively.
Our accounting policy with respect to interest and penalties attributable to income taxes is to reflect any expense or benefit
as a component of our income tax provision. The total amount of interest and penalties recognized in the Consolidated Statements
of Earnings was not material in 2015, 2014 and 2013. The total amount of interest and penalties recognized in the Consolidated
Balance Sheets was $3 as of August 2, 2015, and August 3, 2014.
We do business internationally and, as a result, file income tax returns in the U.S. federal jurisdiction and various state and
non-U.S. jurisdictions. In the normal course of business, we are subject to examination by taxing authorities throughout the world,
including such major jurisdictions as the U.S., Australia, Canada and Denmark. The 2015 tax year is currently under audit by the
Internal Revenue Service. In addition, several state income tax examinations are in progress for the years 2003 to 2014.
With limited exceptions, we have been audited for income tax purposes in Australia and Denmark through 2010, and in Canada
through 2009.
60
13. Short-term Borrowings and Long-term Debt
Short-term borrowings consist of the following:
Commercial paper. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $
Current portion of long-term debt. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Variable-rate bank borrowings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Fixed-rate bank borrowings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Capital leases . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2015
2014
1,532
$
—
1
9
1
1,406
300
47
17
1
$
1,543
$
1,771
As of August 2, 2015, the weighted-average interest rate of commercial paper, which consisted of U.S. borrowings, was
0.58%. As of August 3, 2014, the weighted-average interest rate of commercial paper, which consisted of U.S. borrowings, was
0.27%.
At August 2, 2015, we had $1,543 of short-term borrowings due within one year, of which $1,532 was comprised of commercial
paper borrowings. As of August 2, 2015, we issued $50 of standby letters of credit. We have a committed revolving credit facility
totaling $2,200 that matures in December 2018. This facility remained unused at August 2, 2015, except for $3 of standby letters
of credit that we issued under it. This revolving credit facility supports our commercial paper programs and other general corporate
purposes. We may also increase the commitment under the credit facility up to an additional $500, upon the agreement of either
existing lenders or of additional banks not currently parties to the existing credit agreements.
Long-term debt consists of the following:
Type
Notes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Notes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Notes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Notes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Debentures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Notes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Notes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Notes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Capital leases . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other(1) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Less current portion . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total long-term debt. . . . . . . . . . . . . . . . . . . . . . . . .
Fiscal Year of
Maturity
2015
2017
2019
2021
2021
2023
2025
2043
Rate
3.38%
3.05%
4.50%
4.25%
8.88%
2.50%
3.30%
3.80%
2015
2014
$
$
$
— $
400
300
500
200
450
300
400
10
(8)
2,552
—
2,552
$
$
300
400
300
500
200
450
—
400
3
(9)
2,544
300
2,244
_______________________________________
(1) Other includes unamortized net premium/discount on debt issuances.
In March 2015, we issued $300 of 3.30% notes that mature on March 19, 2025. Interest on the notes is due semi-annually on
March 19 and September 19, commencing on September 19, 2015. The notes may be redeemed in whole, or in part, at our option
at any time at the applicable redemption price. In certain circumstances, we may be required to repurchase some or all of the notes
upon a change in control of our company and a downgrade of the notes below investment grade.
Principal amounts of long-term debt mature as follows: $1 in 2016; $401 in 2017; $1 in 2018; $301 in 2019; $0 in 2020; and
a total of $1,857 in periods beyond 2020.
14. Financial Instruments
The principal market risks to which we are exposed are changes in foreign currency exchange rates, interest rates, and
commodity prices. In addition, we are exposed to equity price changes related to certain deferred compensation obligations. In
order to manage these exposures, we follow established risk management policies and procedures, including the use of derivative
contracts such as swaps, options, forwards and commodity futures. We enter into these derivative contracts for periods consistent
with the related underlying exposures, and the contracts do not constitute positions independent of those exposures. We do not
61
enter into derivative contracts for speculative purposes and do not use leveraged instruments. Our derivative programs include
instruments that qualify and others that do not qualify for hedge accounting treatment.
Concentration of Credit Risk
We are exposed to the risk that counterparties to derivative contracts will fail to meet their contractual obligations. To mitigate
counterparty credit risk, we enter into contracts only with carefully selected, leading, credit-worthy financial institutions, and
distribute contracts among several financial institutions to reduce the concentration of credit risk. We do not have credit-risk-
related contingent features in our derivative instruments as of August 2, 2015. During 2015, our largest customer accounted for
approximately 20% of consolidated net sales. We closely monitor credit risk associated with counterparties and customers.
Foreign Currency Exchange Risk
We are exposed to foreign currency exchange risk related to our international operations, including non-functional currency
intercompany debt and net investments in subsidiaries. We are also exposed to foreign exchange risk as a result of transactions in
currencies other than the functional currency of certain subsidiaries. Principal currencies hedged include the Canadian dollar,
Australian dollar and U.S. dollar. We utilize foreign exchange forward purchase and sale contracts, as well as cross-currency
swaps, to hedge these exposures. The contracts are either designated as cash-flow hedging instruments or are undesignated. We
hedge portions of our forecasted foreign currency transaction exposure with foreign exchange forward contracts for periods
typically up to 18 months. To hedge currency exposures related to intercompany debt, we enter into foreign exchange forward
purchase and sale contracts, as well as cross-currency swap contracts, for periods consistent with the underlying debt. As of
August 2, 2015, cross-currency swap contracts mature between 12 and 24 months. The notional amount of foreign exchange
forward and cross-currency swap contracts accounted for as cash-flow hedges was $53 at August 2, 2015, and $58 at August 3,
2014. The effective portion of the changes in fair value on these instruments is recorded in other comprehensive income (loss)
and is reclassified into the Consolidated Statements of Earnings on the same line item and the same period in which the underlying
hedged transaction affects earnings. The notional amount of foreign exchange forward and cross-currency swap contracts that are
not designated as accounting hedges was $480 and $561 at August 2, 2015, and August 3, 2014, respectively.
Interest Rate Risk
We manage our exposure to changes in interest rates by optimizing the use of variable-rate and fixed-rate debt and by utilizing
interest rate swaps in order to maintain our variable-to-total debt ratio within targeted guidelines. Receive fixed rate/pay variable
rate interest rate swaps are accounted for as fair-value hedges. We manage our exposure to interest rate volatility on future debt
issuances by entering into forward starting interest rate swaps to lock in the rate on the interest payments related to the anticipated
debt issuances. These pay fixed rate/receive variable rate forward starting interest rate swaps are accounted for as cash-flow hedges.
The effective portion of the changes in fair value on these instruments is recorded in other comprehensive income (loss) and is
reclassified into the Consolidated Statements of Earnings over the life of the debt. The notional amount of outstanding forward
starting interest rate swaps totaled $300 at August 2, 2015, which relates to an anticipated debt issuance in 2018. The notional
amount of outstanding forward starting interest rate swaps totaled $250 at August 3, 2014. We settled forward starting interest rate
swaps with a notional value of $250 during 2015 at a loss of $4. The effective portion of the loss was recorded in other comprehensive
income (loss) and will be recognized as additional interest expense over the 10-year life of debt issued in March 2015.
Commodity Price Risk
We principally use a combination of purchase orders and various short- and long-term supply arrangements in connection
with the purchase of raw materials, including certain commodities and agricultural products. We also enter into commodity futures,
options and swap contracts to reduce the volatility of price fluctuations of diesel fuel, wheat, soybean oil, aluminum, natural gas,
cocoa, butter, corn and cheese, which impact the cost of raw materials. Commodity futures, options, and swap contracts are either
designated as cash-flow hedging instruments or are undesignated. We hedge a portion of commodity requirements for periods
typically up to 18 months. There were no commodity contracts accounted for as cash-flow hedges as of August 2, 2015, or August 3,
2014. The notional amount of commodity contracts not designated as accounting hedges was $95 at August 2, 2015, and $146 at
August 3, 2014.
Equity Price Risk
We enter into swap contracts which hedge a portion of exposures relating to certain deferred compensation obligations linked
to the total return of our capital stock, the total return of the Vanguard Institutional Index, and the total return of the Vanguard
Total International Stock Index. Under these contracts, we pay variable interest rates and receive from the counterparty either the
total return on our capital stock; the total return of the Standard & Poor's 500 Index, which is expected to approximate the total
return of the Vanguard Institutional Index; or the total return of the iShares MSCI EAFE Index, which is expected to approximate
the total return of the Vanguard Total International Stock Index. These contracts were not designated as hedges for accounting
purposes. We enter into these contracts for periods typically not exceeding 12 months. The notional amounts of the contracts as
of August 2, 2015, and August 3, 2014, were $49 and $56, respectively.
62
The following table summarizes the fair value of derivative instruments on a gross basis as recorded in the Consolidated
Balance Sheets as of August 2, 2015, and August 3, 2014:
Balance Sheet Classification
2015
2014
Asset Derivatives
Derivatives designated as hedges:
Foreign exchange forward contracts. . . . . . . . . . . . . . . . . . . Other current assets
Forward starting interest rate swaps . . . . . . . . . . . . . . . . . . . Other current assets
Total derivatives designated as hedges . . . . . . . . . . . . . . . . . .
Derivatives not designated as hedges:
Commodity derivative contracts. . . . . . . . . . . . . . . . . . . . . . Other current assets
Cross-currency swap contracts . . . . . . . . . . . . . . . . . . . . . . . Other current assets
Deferred compensation derivative contracts . . . . . . . . . . . . Other current assets
Foreign exchange forward contracts. . . . . . . . . . . . . . . . . . . Other current assets
Cross-currency swap contracts . . . . . . . . . . . . . . . . . . . . . . . Other assets
Total derivatives not designated as hedges . . . . . . . . . . . . . . .
Total asset derivatives . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$
$
$
$
$
3
—
3
1
18
1
9
22
51
54
$
$
$
$
$
Balance Sheet Classification
2015
2014
Liability Derivatives
Derivatives designated as hedges:
Foreign exchange forward contracts. . . . . . . . . . . . . . . . . . . Accrued liabilities
Forward starting interest rate swaps . . . . . . . . . . . . . . . . . . . Other liabilities
Total derivatives designated as hedges . . . . . . . . . . . . . . . . . .
Derivatives not designated as hedges:
Commodity derivative contracts. . . . . . . . . . . . . . . . . . . . . . Accrued liabilities
Cross-currency swap contracts . . . . . . . . . . . . . . . . . . . . . . . Accrued liabilities
Deferred compensation derivative contracts . . . . . . . . . . . . Accrued liabilities
Foreign exchange forward contracts. . . . . . . . . . . . . . . . . . . Accrued liabilities
Commodity derivative contracts. . . . . . . . . . . . . . . . . . . . . . Other liabilities
Cross-currency swap contracts . . . . . . . . . . . . . . . . . . . . . . . Other liabilities
Total derivatives not designated as hedges . . . . . . . . . . . . . . .
Total liability derivatives. . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$
$
$
$
$
— $
8
8
$
10
—
—
2
—
—
12
20
$
$
$
1
11
12
2
—
—
1
—
3
15
1
—
1
10
1
3
2
1
5
22
23
We do not offset the fair values of derivative assets and liabilities executed with the same counterparty that are generally
subject to enforceable netting agreements. However, if we were to offset and record the asset and liability balances of derivatives
on a net basis, the amounts presented in the Consolidated Balance Sheets as of August 2, 2015, and August 3, 2014, would be
adjusted as detailed in the following table:
2015
Gross Amounts
Not Offset in
the
Consolidated
Balance Sheet
Subject to
Netting
Agreements
Gross Amounts
Presented in
the
Consolidated
Balance Sheet
Gross Amounts
Presented in
the
Consolidated
Balance Sheet
Net Amount
2014
Gross Amounts
Not Offset in
the
Consolidated
Balance Sheet
Subject to
Netting
Agreements
Net Amount
Derivative Instrument
Total asset derivatives. . . . . . .
Total liability derivatives . . . .
$
$
54
20
$
$
(13) $
(13) $
41
7
$
$
15
23
$
$
(4) $
(4) $
11
19
We do not offset fair value amounts recognized for exchange-traded commodity derivative instruments and cash margin
accounts executed with the same counterparty that are subject to enforceable netting agreements. We are required to maintain cash
63
margin accounts in connection with funding the settlement of open positions. At August 2, 2015, and August 3, 2014, a cash margin
account balance of $12 and $14, respectively, was included in Other current assets in the Consolidated Balance Sheets.
The following tables show the effect of our derivative instruments designated as cash-flow hedges for the years ended August 2,
2015, and August 3, 2014, in other comprehensive income (loss) (OCI) and the Consolidated Statements of Earnings:
Derivatives Designated as Cash-Flow Hedges
OCI derivative gain (loss) at beginning of year . . . . . . . . . . .
Effective portion of changes in fair value recognized in OCI:
Foreign exchange forward contracts . . . . . . . . . . . . . . . . . . .
Forward starting interest rate swaps . . . . . . . . . . . . . . . . . . .
Amount of (gain) loss reclassified from OCI to earnings:
Location in Earnings
Foreign exchange forward contracts . . . . . . . . . . . . . . . . . . . Cost of products sold
Foreign exchange forward contracts . . . . . . . . . . . . . . . . . . . Other expenses / (income)
Forward starting interest rate swaps . . . . . . . . . . . . . . . . . . . Interest expense
OCI derivative gain (loss) at end of year. . . . . . . . . . . . . . . . .
$
Total
Cash-Flow
Hedge
OCI Activity
2015
2014
$
(4) $
8
—
(12)
(4)
1
3
(4)
18
(23)
(4)
(1)
4
(10) $
Based on current valuations, the amount expected to be reclassified from OCI into earnings within the next 12 months is a
gain of $8. The ineffective portion and amount excluded from effectiveness testing were not material.
The following table shows the effect of our derivative instruments designated as fair-value hedges in the Consolidated
Statements of Earnings:
Amount of
Gain (Loss)
Recognized in Earnings
on Derivatives
Amount of
Gain (Loss)
Recognized in Earnings
on Hedged Item
Derivatives Designated
as Fair-Value Hedges
Location of Gain (Loss)
Recognized in Earnings
2015
2014
2015
2014
Interest rate swaps . . . . . . . . . . . . . . . . . . .
Interest expense
$
— $
(1) $
— $
1
The following table shows the effects of our derivative instruments not designated as hedges in the Consolidated Statements
of Earnings:
Location of Gain (Loss)
Recognized in Earnings
Derivatives not Designated as Hedges
Foreign exchange forward contracts. . . . . . . . . . . . . . . Cost of products sold
Foreign exchange forward contracts. . . . . . . . . . . . . . . Other expenses / (income)
Cross-currency swap contracts . . . . . . . . . . . . . . . . . . . Other expenses / (income)
Commodity derivative contracts. . . . . . . . . . . . . . . . . . Cost of products sold
Deferred compensation derivative contracts . . . . . . . . Administrative expenses
Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Amount of Gain (Loss)
Recognized in Earnings on
Derivatives
2015
2014
$
$
2
(3)
58
(19)
7
45
$
$
3
(12)
7
(4)
2
(4)
15. Fair Value Measurements
We categorize financial assets and liabilities based on the following fair value hierarchy:
• Level 1: Observable inputs that reflect quoted prices (unadjusted) for identical assets or liabilities in active markets.
• Level 2: Inputs other than quoted prices included in Level 1 that are observable for the asset or liability through
corroboration with observable market data.
• Level 3: Unobservable inputs, which are valued based on our estimates of assumptions that market participants would
use in pricing the asset or liability.
64
Fair value is defined as the exit price, or the amount that would be received to sell an asset or paid to transfer a liability in an
orderly transaction between market participants as of the measurement date. When available, we use unadjusted quoted market
prices to measure the fair value and classifies such items as Level 1. If quoted market prices are not available, we base fair value
upon internally developed models that use current market-based or independently sourced market parameters such as interest rates
and currency rates. Included in the fair value of derivative instruments is an adjustment for credit and nonperformance risk.
Assets and Liabilities Measured at Fair Value on a Recurring Basis
The following table presents our financial assets and liabilities that are measured at fair value on a recurring basis as of
August 2, 2015, and August 3, 2014, consistent with the fair value hierarchy:
Fair Value
as of
August 2,
2015
Fair Value Measurements at
August 2, 2015 Using
Fair Value Hierarchy
Level 1
Level 2
Level 3
Fair Value
as of
August 3,
2014
Fair Value Measurements at
August 3, 2014 Using
Fair Value Hierarchy
Level 1
Level 2
Level 3
Assets
Forward starting
interest rate
swaps(1) . . . . . . . . $
Foreign exchange
forward
contracts(2). . . . . .
Commodity
derivative
contracts(3). . . . . .
Cross-currency
swap contracts(4) .
Deferred
compensation
derivative
contracts(5). . . . . .
Total assets at fair
value . . . . . . . . . . . $
— $
— $
— $
— $
11
$
— $
11
$
12
1
40
1
—
1
—
—
12
—
40
1
—
—
—
—
2
2
—
—
—
1
—
—
2
1
—
—
54
$
1
$
53
$
— $
15
$
1
$
14
$
—
—
—
—
—
—
Fair Value
as of
August 2,
2015
Fair Value Measurements at
August 2, 2015 Using
Fair Value Hierarchy
Level 1
Level 2
Level 3
Fair Value
as of
August 3,
2014
Fair Value Measurements at
August 3, 2014 Using
Fair Value Hierarchy
Level 1
Level 2
Level 3
Liabilities
Forward starting
interest rate
swaps(1) . . . . . . . . $
Foreign exchange
forward
contracts(2). . . . . .
Commodity
derivative
contracts(3). . . . . .
Cross-currency
swap contracts(4) .
Deferred
compensation
derivative
contracts(5). . . . . .
Deferred
compensation
obligation(6) . . . . .
Total liabilities at
fair value . . . . . . . . $
8
$
— $
8
$
— $
— $
— $
— $
2
10
—
—
—
10
—
—
120
120
2
—
—
—
—
—
—
—
—
—
3
11
6
3
—
11
—
—
123
123
3
—
6
3
—
140
$
130
$
10
$
— $
146
$
134
$
12
$
—
—
—
—
—
—
—
___________________________________
(1) Based on LIBOR swap rates.
65
(2) Based on observable market transactions of spot currency rates and forward rates.
(3) Based on quoted futures exchanges and on observable prices of futures and options transactions in the marketplace.
(4) Based on observable local benchmarks for currency and interest rates.
(5) Based on LIBOR and equity index swap rates.
(6) Based on the fair value of the participants’ investments.
Items Measured at Fair Value on a Nonrecurring Basis
In addition to assets and liabilities that are measured at fair value on a recurring basis, we are also required to measure certain
items at fair value on a nonrecurring basis.
In the fourth quarter of 2015, as part of our annual review of intangible assets, we recognized an impairment charge of $6 on
minor trademarks used in the Global Baking and Snacking segment. See also Note 6. The carrying value was $9 as of August 2,
2015. Fair value was determined based on unobservable Level 3 inputs. Fair value was determined based on discounted cash flow
analysis that include significant management assumptions such as revenue growth rates, weighted average cost of capital, and
assumed royalty rates.
In the second quarter of 2014, we recognized an impairment charge of $11 on plant assets associated with the initiative to
restructure manufacturing and streamline operations for our soup and broth business in China. See also Note 8. The carrying value
was reduced to estimated fair value based on expected proceeds. The carrying value was not material.
On October 28, 2013, we completed the sale of our European simple meals business. The assets and liabilities of the European
business have been reflected in assets and liabilities held for sale in the Consolidated Balance Sheet as of July 28, 2013. We
reflected the results of the business as discontinued operations in the Consolidated Statements of Earnings. The business was
historically included in the International Simple Meals and Beverages segment.
In the fourth quarter of 2013, as part of our annual review of intangible assets, an impairment charge of $360 was recorded
on goodwill for the simple meals business in Europe to reduce the carrying value to the implied fair value of $110. The impairment
was attributable to a combination of factors, including the existence of a firm offer to purchase the business; a revised future
outlook for the business, with reduced expectations for future sales and discounted cash flows, given the economic uncertainty in
the region; future investments required to maintain performance; and management's assumptions on the weighted average cost of
capital. Fair value was determined based on discounted cash flow analyses, which are unobservable Level 3 inputs, and taking
into account the firm offer. The discounted estimates of future cash flows include significant management assumptions such as
revenue growth rates, operating margins, weighted average cost of capital, and future economic and market conditions.
In the fourth quarter of 2013, as part of our annual review of intangible assets, an impairment charge of $36 was recognized
on trademarks used in the European simple meals business. See also Note 6. Fair value was determined based on unobservable
Level 3 inputs. Fair value was determined based on discounted cash flow analysis that include significant management assumptions
such as revenue growth rates, weighted average costs of capital, and assumed royalty rates.
The following table presents our fair value measurements of intangible assets that were recognized in the year ended July 28,
2013:
Intangible assets
2013
Impairment
Fair Value
Blå Band . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Heisse Tasse . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Isomitta . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Royco. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$
$
$
$
1
4
8
23
$
$
$
$
19
6
4
53
In 2013, we also recognized $99 of accelerated depreciation/asset impairment on plant assets associated with the 2013
restructuring initiatives described in Note 8. The carrying value of assets was reduced to estimated fair value based on expected
proceeds. The carrying value was $29 at July 28, 2013.
Fair Value of Financial Instruments
The carrying values of cash and cash equivalents, accounts receivable, accounts payable and short-term borrowings, excluding
the current portion of long-term debt, approximate fair value.
Cash equivalents of $39 at August 2, 2015, and $46 at August 3, 2014, represent fair value as these highly liquid investments
have an original maturity of three months or less. Fair value of cash equivalents is based on Level 2 inputs.
The fair value of long-term debt, including the current portion of long-term debt in Short-term borrowings, was $2,623 at
August 2, 2015, and $2,647 at August 3, 2014. The carrying value was $2,552 at August 2, 2015, and $2,544 at August 3, 2014.
66
The fair value of long-term debt is principally estimated using Level 2 inputs based on quoted market prices or pricing models
using current market rates.
16. Shareholders' Equity
We have authorized 560 million shares of Capital stock with $.0375 par value and 40 million shares of Preferred stock, issuable
in one or more classes, with or without par as may be authorized by the Board of Directors. No Preferred stock has been issued.
In December 2012, 219 million shares held as treasury stock were retired and returned to unissued status.
Share Repurchase Programs
In June 2011, the Board authorized the purchase of up to $1,000 of our stock. This program has no expiration date. In addition
to this publicly announced program, we also purchase shares to offset the impact of dilution from shares issued under our stock
compensation plans.
In 2015, we repurchased 5 million shares at a cost of $244. Of this amount, $200 was used to repurchase shares pursuant to
our June 2011 publicly announced share repurchase program. Approximately $550 remained available under this program as of
August 2, 2015. In 2014, we repurchased 2 million shares at a cost of $76 and in 2013, we repurchased 4 million shares at a cost
of $153 to offset the impact of dilution from shares issued under our stock compensation plans.
17. Stock-based Compensation
In 2003, shareholders approved the 2003 Long-Term Incentive Plan, which authorized the issuance of an aggregate of 31.2
million shares to satisfy awards of stock options, stock appreciation rights, unrestricted stock, restricted stock/units (including
performance restricted stock) and performance units. In 2005, shareholders approved the 2005 Long-Term Incentive Plan, which
authorized the issuance of an additional 6 million shares to satisfy the same types of awards. In 2008, shareholders approved an
amendment to the 2005 Long-Term Incentive Plan to increase the number of authorized shares to 10.5 million and in 2010,
shareholders approved another amendment to the 2005 Long-Term Incentive Plan to increase the number of authorized shares to
17.5 million.
Awards under Long-Term Incentive Plans may be granted to employees and directors. Pursuant to the Long-Term Incentive
Plan, we adopted a long-term incentive compensation program which provides for grants of total shareholder return (TSR)
performance restricted stock/units, EPS performance restricted stock/units, strategic performance restricted stock/units, time-lapse
restricted stock/units and special performance restricted stock/units. Under the program, awards of TSR performance restricted
stock/units will be earned by comparing our total shareholder return during a three-year period to the respective total shareholder
returns of companies in a performance peer group. Based upon our ranking in the performance peer group, a recipient of TSR
performance restricted stock/units may earn a total award ranging from 0% to 225% of the initial grant. Awards of EPS performance
restricted stock/units will be earned based upon our achievement of annual earnings per share goals. During the three-year vesting
period, a recipient of EPS performance restricted stock/units may earn a total award of either 0% or 100% of the initial grant.
Awards of the strategic performance restricted stock units are earned based upon the achievement of two key metrics, net sales
and EPS growth, compared to strategic plan objectives during a two- or three-year period. A recipient of strategic performance
restricted stock units may earn a total award ranging from 0% to 200% of the initial grant. Awards of time-lapse restricted stock/
units will vest ratably over the three-year period. In addition, we may issue special grants of restricted stock/units to attract and
retain executives which vest over various periods. Awards are generally granted annually in October.
Annual stock option grants were not part of the long-term incentive compensation program for 2015, 2014, or 2013. However,
stock options may still be granted on a selective basis under the Long-Term Incentive Plans.The term of a stock option granted
under these plans may not exceed ten years from the date of grant. Options granted under these plans vest cumulatively over a
three-year period at a rate of 30%, 60% and 100%, respectively. The option price may not be less than the fair market value of a
share of common stock on the date of the grant.
In 2015, we issued time-lapse restricted stock units, EPS performance restricted stock units, TSR performance restricted stock
units and special performance restricted stock units. We did not issue strategic performance restricted stock units in 2015.
Total pre-tax stock-based compensation expense recognized in Earnings from continuing operations was $57 for 2015, $56
for 2014 and $109 for 2013. The pre-tax stock-based compensation expense recognized in Earnings (loss) from discontinued
operations was $1 for 2014 and $4 for 2013. Tax-related benefits of $21 were recognized for 2015 and 2014, and $42 were
recognized for 2013.
67
The following table summarizes stock option activity as of August 2, 2015:
Weighted-
Average
Exercise
Price
Weighted-
Average
Remaining
Contractual
Life
(In years)
Aggregate
Intrinsic
Value
Options
(Options in
thousands)
Outstanding at August 3, 2014 . . . . . . . . . . . . . . . . . .
Granted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Exercised . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Terminated. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Outstanding at August 2, 2015 . . . . . . . . . . . . . . . . . .
Exercisable at August 2, 2015 . . . . . . . . . . . . . . . . . . .
408
$
— $
(331) $
(3) $
$
74
74
$
28.33
—
27.98
26.36
29.91
29.91
0.4
0.4
$
$
1
1
The total intrinsic value of options exercised during 2015, 2014 and 2013, was $5, $12 and $36, respectively. As of January
2009, compensation related to stock options was fully expensed. We measured the fair value of stock options using the Black-
Scholes option pricing model.
The following table summarizes time-lapse restricted stock units, EPS performance restricted stock units, strategic performance
restricted stock units and special performance restricted stock units as of August 2, 2015:
Weighted-
Average
Grant-Date
Fair Value
Units
(Restricted stock
units in thousands)
Nonvested at August 3, 2014 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Granted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Vested . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Forfeited . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Nonvested at August 2, 2015 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2,994
$
$
1,183
(1,303) $
(464) $
$
2,410
37.69
43.00
35.89
37.00
41.40
We determine the fair value of time-lapse restricted stock units, EPS performance restricted stock units, strategic performance
restricted stock units and special performance restricted stock units based on the quoted price of our stock at the date of grant. We
expense time-lapse restricted stock units on a straight-line basis over the vesting period, except for awards issued to retirement-
eligible participants, which we expense on an accelerated basis. We expense EPS performance restricted stock units on a graded-
vesting basis, except for awards issued to retirement-eligible participants, which we expense on an accelerated basis. There were
246 thousand EPS performance target grants outstanding at August 2, 2015, with a weighted-average grant-date fair value of
$40.69. We expense strategic performance restricted stock units on a straight-line basis over the service period. There were 360
thousand strategic performance target grants outstanding at August 2, 2015, with a grant-date fair value of $41.21. The actual
number of EPS performance restricted stock units and strategic performance restricted stock units that vest will depend on actual
performance achieved. We estimate expense based on the number of awards expected to vest.
In 2015, we issued special performance restricted stock units for which vesting is contingent upon meeting various financial
goals and performance milestones to support innovation and growth initiatives. These awards vest over a period of 2 years and
are included in the table above. The actual number of special performance awards issued at the vesting date could range from 0%
to 150%. There were 184 thousand special performance restricted stock units outstanding at August 2, 2015, with a grant-date fair
value of $42.22.
As of August 2, 2015, total remaining unearned compensation related to nonvested time-lapse restricted stock units, EPS
performance restricted stock units, strategic performance restricted stock units and special performance restricted stock units was
$32, which will be amortized over the weighted-average remaining service period of 1.6 years. The fair value of restricted stock
units vested during 2015, 2014 and 2013 was $56, $106 and $57, respectively. The weighted-average grant-date fair value of the
restricted stock units granted during 2014 and 2013 was $39.97 and $35.44, respectively.
68
The following table summarizes TSR performance restricted stock units as of August 2, 2015:
Weighted-
Average
Grant-Date
Fair Value
Units
(Restricted stock
units in thousands)
Nonvested at August 3, 2014 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Granted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Vested . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Forfeited . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Nonvested at August 2, 2015 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
861
874
$
$
— $
(156) $
$
1,579
38.15
43.39
—
41.23
40.75
We estimated the fair value of TSR performance restricted stock units at the grant date using a Monte Carlo simulation.
Assumptions used in the Monte Carlo simulation were as follows:
2014
Risk-free interest rate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 0.97% 0.60%
Expected dividend yield . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2.91% 2.98%
3.26%
Expected volatility . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16.20% 15.76% 15.07%
Expected term . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 years
3 years
3 years
0.30%
2013
2015
We recognize compensation expense on a straight-line basis over the service period. As of August 2, 2015, total remaining
unearned compensation related to TSR performance restricted stock units was $26, which will be amortized over the weighted-
average remaining service period of 1.9 years. In the first quarter of 2014, recipients of TSR performance restricted stock units
earned 0% of the initial grants based upon our TSR ranking in a performance peer group during a three-year period ended July
26, 2013. There were no TSR performance restricted stock units granted during 2012. The grant-date fair value of the TSR
performance restricted stock units granted during 2014 and 2013 was $36.26 and $39.76, respectively. In the first quarter of 2016,
recipients of TSR performance restricted stock units will receive a 100% payout based upon our TSR ranking in a performance
peer group during a three-year period ended July 31, 2015.
The excess tax benefits on the exercise of stock options and vested restricted stock presented as cash flows from financing
activities were $6 in 2015, $13 in 2014 and $12 in 2013. Cash received from the exercise of stock options was $9, $18 and $83
for 2015, 2014 and 2013, respectively, and are reflected in cash flows from financing activities in the Consolidated Statements of
Cash Flows.
18. Commitments and Contingencies
We are a party to legal proceedings and claims arising out of the normal course of business.
We assess the probability of loss for all legal proceedings and claims and have recognized liabilities for such contingencies.
Although the results of these matters cannot be predicted with certainty, in our opinion, the final outcome of legal proceedings
and claims will not have a material adverse effect on our consolidated results of operations or financial condition.
We have certain operating lease commitments, primarily related to warehouse and office facilities, and certain equipment.
Rent expense under operating lease commitments was $48 in 2015, $50 in 2014 and $54 in 2013. These amounts included $2 in
2014 and $8 in 2013 related to discontinued operations. Future minimum annual rental payments under these operating leases as
of August 3, 2014, are as follows:
2016
$38
2017
$26
2018
$22
2019
$17
2020
$15
Thereafter
$21
We guarantee approximately 2,000 bank loans made to Pepperidge Farm independent sales distributors by
financial
institutions for the purchase of distribution routes. The maximum potential amount of future payments under existing guarantees
we could be required to make is $192. Our guarantees are indirectly secured by the distribution routes. We do not believe it is
probable that we will be required to make guarantee payments as a result of defaults on the bank loans guaranteed. The amounts
recognized as of August 2, 2015, and August 3, 2014, were not material.
We have provided certain standard indemnifications in connection with divestitures, contracts and other transactions. Certain
indemnifications have finite expiration dates. Liabilities recognized based on known exposures related to such matters were not
material at August 2, 2015, and August 3, 2014.
69
19. Supplemental Financial Statement Data
Balance Sheets
2015
2014
Accounts receivable
Customer accounts receivable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $
Allowances. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Subtotal . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$
Inventories
Raw materials, containers and supplies . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $
Finished products. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$
Other current assets
Deferred taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $
Fair value of derivatives . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
570
(13)
557
90
647
427
566
993
$
$
$
$
$
115
$
32
52
$
199
$
Plant assets
Land . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $
Buildings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Machinery and equipment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Projects in progress . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total cost . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $
Accumulated depreciation(1) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$
Other assets
Fair value of derivatives . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $
Deferred taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
57
$
1,416
3,802
238
5,513
(3,166)
2,347
22
25
54
$
$
$
$
101
$
597
(12)
585
85
670
399
617
1,016
96
15
71
182
62
1,384
3,856
217
5,519
(3,201)
2,318
—
32
55
87
70
Accrued liabilities
Accrued compensation and benefits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $
Fair value of derivatives . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accrued trade and consumer promotion programs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accrued interest . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Restructuring . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$
Other liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Pension benefits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $
Deferred compensation(2). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Postretirement benefits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Fair value of derivatives . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Unrecognized tax benefits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Restructuring . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2015
2014
255
$
$
$
12
125
35
54
108
589
233
104
362
8
26
49
68
$
850
$
237
17
122
37
31
109
553
170
109
359
6
23
—
62
729
____________________________________
(1) Depreciation expense was $286 in 2015, $287 in 2014 and $393 in 2013. These amounts included $1 in 2013 related to
discontinued operations. Buildings are depreciated over periods ranging from 7 to 45 years. Machinery and equipment are
depreciated over periods generally ranging from 2 to 20 years.
(2) The deferred compensation obligation represents unfunded plans maintained for the purpose of providing our directors and
certain of our executives the opportunity to defer a portion of their compensation. All forms of compensation contributed to
the deferred compensation plans are accounted for in accordance with the underlying program. Deferrals and our contributions
are credited to an investment account in the participant's name, although no funds are actually contributed to the investment
account and no investments are actually purchased. Seven investment choices are available, including: (1) a book account
that tracks the total return on our stock; (2) a book account that tracks the performance of the Vanguard Institutional Index;
(3) a book account that tracks the performance of the Vanguard Extended Market Index; (4) a book account that tracks the
performance of the Vanguard Total International Stock Index; (5) a book account that tracks the performance of the Vanguard
Total Bond Market Index; (6) a book account that tracks the performance of the Vanguard Short-Term Bond Index; and (7)
a book account that tracks the BlackRock Liquidity TempFund. Participants can reallocate investments daily and are entitled
to the gains and losses on investment funds. We recognize an amount in the Consolidated Statements of Earnings for the
market appreciation/depreciation of each fund.
71
Statements of Earnings
Other Expenses/(Income)
Foreign exchange (gains)/losses(1). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $
Amortization of intangible assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Impairment of intangible assets(2) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Acquisition related costs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$
Advertising and consumer promotion expense(3) . . . . . . . . . . . . . . . . . . . . . . . . . . . . $
385
Interest expense
Interest expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $
Less: Interest capitalized . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$
111
3
108
2015
2014
2013
— $
17
6
—
1
24
$
$
$
$
6
18
—
—
(2)
22
411
124
2
122
$
$
$
$
$
3
14
—
10
2
29
419
138
3
135
____________________________________
(1) 2014 included a loss of $9 on foreign exchange forward contracts used to hedge the proceeds from the sale of the European
simple meals business.
(2)
(3)
In 2015, we recognized a $6 impairment charge related to minor trademarks. See also Note 6.
Included in Marketing and selling expenses.
Statements of Cash Flows
Cash Flows from Operating Activities
Other non-cash charges to net earnings
Non-cash compensation/benefit related expense . . . . . . . . . . . . . . . . . . . . . . . . . . . $
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$
Other
Benefit related payments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$
Other Cash Flow Information
Interest paid . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $
Interest received . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $
Income taxes paid . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $
20. Voluntary Product Recall
2015
2014
2013
78
16
94
$
$
(53) $
1
(52) $
111
3
333
$
$
$
114
4
118
$
$
(52) $
(1)
(53) $
122
3
421
$
$
$
134
21
155
(54)
(4)
(58)
124
10
345
On November 8, 2013, we voluntarily recalled a range of Plum products packaged in resealable pouches after discovering a
manufacturing defect that may cause spoilage in some pouches. In the first quarter of 2014, we recognized costs of $16 ($11 after
tax, or $.03 per share) associated with the recall, including estimates for customer returns and consumer rebates, costs associated
with returned product and the disposal and write-off of inventory.
72
21. Quarterly Data (unaudited)
Net sales. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $
Gross profit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net earnings attributable to Campbell Soup Company
Per share - basic
Net earnings attributable to Campbell Soup Company. . . . . . . . . . . . . . . .
Dividends . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Per share - assuming dilution
2015
First
Second
Third
Fourth
2,255
$
2,234
$
1,900
$
1,693
783
234
.75
.312
728
207
.66
.312
682
182
.59
.312
612
68
.22
.312
Net earnings attributable to Campbell Soup Company. . . . . . . . . . . . . . . .
.74
.66
.58
.22
Market price
High. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $
Low . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $
45.12
41.15
$
$
47.45
42.70
$
$
48.31
44.45
$
$
49.54
44.92
In 2015, the following charges were recorded in Net earnings attributable to
Campbell Soup Company:
Restructuring charges and implementation costs (see Note 8) . . . . . . . . . . $
— $
— $
11
$
67
Per share - assuming dilution
Restructuring charges and implementation costs . . . . . . . . . . . . . . . . . . . .
—
—
.04
.21
2015
First
Second
Third
Fourth
Net sales. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $
Gross profit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Earnings from continuing operations attributable to Campbell Soup Company.
Earnings (loss) from discontinued operations . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net earnings attributable to Campbell Soup Company
Per share - basic
Earnings from continuing operations attributable to Campbell Soup
Company . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Earnings (loss) from discontinued operations. . . . . . . . . . . . . . . . . . . . . . .
Net earnings attributable to Campbell Soup Company(1) . . . . . . . . . . . . . .
Dividends . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Per share - assuming dilution
Earnings from continuing operations attributable to Campbell Soup
Company . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Earnings (loss) from discontinued operations. . . . . . . . . . . . . . . . . . . . . . .
Net earnings attributable to Campbell Soup Company(1) . . . . . . . . . . . . . .
Market price
2014
First
Second
Third
Fourth
2,165
$
2,281
$
1,970
$
1,852
777
181
(9)
172
.58
(.03)
.55
.312
.57
(.03)
.54
814
235
90
325
.75
.29
1.04
.312
.74
.28
1.03
676
184
—
184
.59
—
.59
.312
.58
—
.58
631
137
—
137
.44
—
.44
.312
.43
—
.43
High. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $
Low . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $
48.08
39.87
$
$
43.70
38.30
$
$
45.48
39.60
$
$
46.67
41.39
____________________________________
(1) The sum of the individual per share amounts may not add due to rounding.
73
2014
First
Second
Third
Fourth
In 2014, the following charges were recorded in Earnings from continuing
operations:
Restructuring charges and related costs (see Note 8) . . . . . . . . . . . . . . . . . $
Pension settlement charges (see Note 11). . . . . . . . . . . . . . . . . . . . . . . . . .
Loss on foreign exchange forward contracts related to the sale of the
European simple meals business (see Note 19) . . . . . . . . . . . . . . . . . . . . .
Tax expense associated with the sale of the European simple meals
business . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Per share - assuming dilution
Restructuring charges and related costs . . . . . . . . . . . . . . . . . . . . . . . . . . .
Pension settlement charges . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Loss on foreign exchange forward contracts related to the sale of the
European simple meals business. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Tax expense associated with the sale of the European simple meals
business . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
In 2014, the following charges (gains) were recorded in Earnings (loss) from
discontinuing operations:
$
15
—
6
7
.05
—
.02
.02
$
5
—
—
—
.02
—
—
—
Taxes, costs associated with the sale, and gain on sale of the European
simple meals business (see Note 4). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $
18
$
(90)
Per share - assuming dilution
Taxes, costs associated with the sale, and gain on sale of the European
simple meals business (see Note 4). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
.06
(.28)
$
1
11
—
—
—
.03
—
—
—
—
15
3
—
—
.05
.01
—
—
—
—
74
Management’s Report on Financial Statements
Reports of Management
The accompanying financial statements have been prepared by the company’s management in conformity with generally
accepted accounting principles to reflect the financial position of the company and its operating results. The financial information
appearing throughout this Report is consistent with the financial statements. Management is responsible for the information and
representations in such financial statements, including the estimates and judgments required for their preparation. The financial
statements have been audited by PricewaterhouseCoopers LLP, an independent registered public accounting firm, as stated in their
report, which appears herein.
The Audit Committee of the Board of Directors, which is composed entirely of Directors who are not officers or employees
of the company, meets regularly with the company’s worldwide internal auditing department, other management personnel, and
the independent registered public accounting firm. The independent registered public accounting firm and the internal auditing
department have had, and continue to have, direct access to the Audit Committee without the presence of other management
personnel, and have been directed to discuss the results of their audit work and any matters they believe should be brought to the
Committee’s attention. The internal auditing department and the independent registered public accounting firm report directly to
the Audit Committee.
Management’s Report on Internal Control Over Financial Reporting
The company’s management is responsible for establishing and maintaining adequate internal control over financial reporting.
Internal control over financial reporting is a process designed to provide reasonable assurance regarding the reliability of financial
reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting
principles in the United States of America.
The company’s internal control over financial reporting includes those policies and procedures that:
•
•
•
pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions and dispositions
of the assets of the company;
provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial statements in
accordance with generally accepted accounting principles, and that receipts and expenditures of the company are being
made only in accordance with authorizations of management and Directors of the company; and
provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use, or disposition
of the company’s assets that could have a material effect on the financial statements.
Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also,
projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because
of changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate.
The company’s management assessed the effectiveness of the company’s internal control over financial reporting as of
August 2, 2015. In making this assessment, management used the criteria set forth by the Committee of Sponsoring Organizations
of the Treadway Commission (COSO) in Internal Control — Integrated Framework (2013). Based on this assessment using those
criteria, management concluded that the company’s internal control over financial reporting was effective as of August 2, 2015.
75
The effectiveness of the company’s internal control over financial reporting as of August 2, 2015 has been audited by
PricewaterhouseCoopers LLP, an independent registered public accounting firm, as stated in their report, which appears herein.
/s/ Denise M. Morrison
Denise M. Morrison
President and Chief Executive Officer
/s/ Anthony P. DiSilvestro
Anthony P. DiSilvestro
Senior Vice President — Chief Financial Officer
/s/ William J. O’Shea
William J. O’Shea
Vice President — Controller
(Principal Accounting Officer)
September 29, 2015
76
Report of Independent Registered Public Accounting Firm
To the Shareholders and Directors of Campbell Soup Company
In our opinion, the consolidated financial statements listed in the accompanying index appearing under Item 15(1) present
fairly, in all material respects, the financial position of Campbell Soup Company and its subsidiaries at August 2, 2015 and August 3,
2014, and the results of their operations and their cash flows for each of the three fiscal years in the period ended August 2, 2015
in conformity with accounting principles generally accepted in the United States of America. In addition, in our opinion, the
financial statement schedule listed in the accompanying index appearing under Item 15(2) presents fairly, in all material respects,
the information set forth therein when read in conjunction with the related consolidated financial statements. Also in our opinion,
the Company maintained, in all material respects, effective internal control over financial reporting as of August 2, 2015, based
on criteria established in Internal Control - Integrated Framework (2013) issued by the Committee of Sponsoring Organizations
of the Treadway Commission (COSO). The Company's management is responsible for these financial statements and financial
statement schedule, for maintaining effective internal control over financial reporting and for its assessment of the effectiveness
of internal control over financial reporting, included in the accompanying Management's Report on Internal Control over Financial
Reporting. Our responsibility is to express opinions on these financial statements, on the financial statement schedule, and on the
Company's internal control over financial reporting based on our integrated audits. We conducted our audits in accordance with
the standards of the Public Company Accounting Oversight Board (United States). Those standards require that we plan and
perform the audits to obtain reasonable assurance about whether the financial statements are free of material misstatement and
whether effective internal control over financial reporting was maintained in all material respects. Our audits of the financial
statements included examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements,
assessing the accounting principles used and significant estimates made by management, and evaluating the overall financial
statement presentation. Our audit of internal control over financial reporting included obtaining an understanding of internal control
over financial reporting, assessing the risk that a material weakness exists, and testing and evaluating the design and operating
effectiveness of internal control based on the assessed risk. Our audits also included performing such other procedures as we
considered necessary in the circumstances. We believe that our audits provide a reasonable basis for our opinions.
A company's internal control over financial reporting is a process designed to provide reasonable assurance regarding the
reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally
accepted accounting principles. A company's internal control over financial reporting includes those policies and procedures that
(i) pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions and dispositions
of the assets of the company; (ii) provide reasonable assurance that transactions are recorded as necessary to permit preparation
of financial statements in accordance with generally accepted accounting principles, and that receipts and expenditures of the
company are being made only in accordance with authorizations of management and directors of the company; and (iii) provide
reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use, or disposition of the company's
assets that could have a material effect on the financial statements.
Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also,
projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because
of changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate.
/s/ PricewaterhouseCoopers LLP
PricewaterhouseCoopers LLP
Philadelphia, Pennsylvania
September 29, 2015
77
Item 9. Changes in and Disagreements with Accountants on Accounting and Financial Disclosure
None.
Item 9A. Controls and Procedures
We, under the supervision and with the participation of our management, including the President and Chief Executive Officer
and the Senior Vice President — Chief Financial Officer, have evaluated the effectiveness of our disclosure controls and procedures
(as such term is defined in Rules 13a-15(e) and 15d-15(e) under the Securities Exchange Act of 1934, as amended) as of August 2,
2015 (Evaluation Date). Based on such evaluation, the President and Chief Executive Officer and the Senior Vice President —
Chief Financial Officer have concluded that, as of the Evaluation Date, our disclosure controls and procedures are effective.
The annual report of management on our internal control over financial reporting is provided under "Financial Statements
and Supplementary Data" on pages 75-76. The attestation report of PricewaterhouseCoopers LLP, our independent registered
public accounting firm, regarding our internal control over financial reporting is provided under "Financial Statements and
Supplementary Data" on page 77.
During the fourth quarter of 2015, we completed the implementation of a new global purchasing management system for
most of our non-ingredient and non-packaging products and services. During the fourth quarter of 2015, we also completed the
implementation of a new North American payroll system as part of a new overall global workforce management system. In
conjunction with the implementation of the new purchasing and payroll systems, we modified processes impacted by the new
systems, such as transaction processing, user access security, authorization procedures and system reporting.
Except as described above, there were no changes in our internal control over financial reporting that materially affected, or
were likely to materially affect, such control over financial reporting during the quarter ended August 2, 2015.
Item 9B. Other Information
None.
Item 10. Directors, Executive Officers and Corporate Governance
PART III
The sections entitled “Election of Directors,” “Voting Securities and Principal Shareholders — Ownership of Directors and
Executive Officers” and “Voting Securities and Principal Shareholders — Compliance with Section 16(a) of the Exchange Act”
in our Proxy Statement for the Annual Meeting of Shareholders to be held on November 18, 2015 (the 2015 Proxy) are incorporated
herein by reference. The information presented in the section entitled “Corporate Governance — Board Committee Structure” in
the 2015 Proxy relating to the members of our Audit Committee and the Audit Committee’s financial expert is incorporated herein
by reference.
Certain of the information required by this Item relating to our executive officers is set forth under the heading “Executive
Officers of the Company.”
We have adopted a Code of Ethics for the Chief Executive Officer and Senior Financial Officers that applies to our Chief
Executive Officer, Chief Financial Officer, Controller and members of the Chief Financial Officer’s financial leadership team.
The Code of Ethics for the Chief Executive Officer and Senior Financial Officers is posted on our website,
www.campbellsoupcompany.com (under the “About Us — Corporate Governance” caption). We intend to satisfy the disclosure
requirement regarding any amendment to, or a waiver of, a provision of the Code of Ethics for the Chief Executive Officer and
Senior Financial Officers by posting such information on our website.
We have also adopted a separate Code of Business Conduct and Ethics applicable to the Board of Directors, our officers and
all of our employees. The Code of Business Conduct and Ethics is posted on our website, www.campbellsoupcompany.com (under
the “About Us — Corporate Governance” caption). Our Corporate Governance Standards and the charters of our four standing
committees of the Board of Directors can also be found at this website. Printed copies of the foregoing are available to any
shareholder requesting a copy by:
• writing to Investor Relations, Campbell Soup Company, 1 Campbell Place, Camden, NJ 08103-1799;
•
•
calling 1-800-840-2865; or
e-mailing our Investor Relations Department at investorrelations@campbellsoup.com.
Item 11. Executive Compensation
The information presented in the sections entitled “Compensation Discussion and Analysis,” “Executive Compensation
Tables,” “Compensation of Directors,” “Corporate Governance — Compensation and Organization Committee — Compensation
and Organization Committee Interlocks and Insider Participation” and “Compensation and Organization Committee Report” in
the 2015 Proxy is incorporated herein by reference.
78
Item 12. Security Ownership of Certain Beneficial Owners and Management and Related Shareholder Matters
The information presented in the sections entitled “Securities Authorized for Issuance Under Equity Compensation Plans,”
“Voting Securities and Principal Shareholders — Ownership of Directors and Executive Officers” and “Voting Securities and
Principal Shareholders — Principal Shareholders” in the 2015 Proxy is incorporated herein by reference.
Item 13. Certain Relationships and Related Transactions, and Director Independence
The information presented in the section entitled “Transactions with Related Persons,” “Corporate Governance — Director
Independence” and “Corporate Governance — Board Committee Structure” in the 2015 Proxy is incorporated herein by reference.
Item 14. Principal Accounting Fees and Services
The information presented in the section entitled “Audit Firm Fees and Services” in the 2015 Proxy is incorporated herein
by reference.
Item 15. Exhibits and Financial Statement Schedules
The following documents are filed as part of this report:
1. Financial Statements
PART IV
Consolidated Statements of Earnings for 2015, 2014 and 2013
Consolidated Statements of Comprehensive Income for 2015, 2014 and 2013
Consolidated Balance Sheets as of August 2, 2015 and August 3, 2014
Consolidated Statements of Cash Flows for 2015, 2014 and 2013
Consolidated Statements of Equity for 2015, 2014 and 2013
Notes to Consolidated Financial Statements
Management's Report on Financial Statements
Management's Report on Internal Control Over Financial Reporting
Report of Independent Registered Public Accounting Firm
2. Financial Statement Schedule
II - Valuation and Qualifying Accounts for 2015, 2014 and 2013
3. Exhibits
3(i)
3(ii)
4(a)
4(b)
4(c)
Campbell’s Restated Certificate of Incorporation as amended through February 24, 1997 was filed with the SEC
with Campbell’s Form 10-K (SEC file number 1-3822) for the fiscal year ended July 28, 2002, and is incorporated
herein by reference.
Campbell’s By-Laws, effective September 28, 2015, were filed with the SEC on a Form 8-K (SEC file number
1-3822) on September 29, 2015, and are incorporated herein by reference.
With respect to Campbell’s 3.050% notes due 2017, 4.500% notes due 2019, and 4.250% notes due 2021, the form
of Indenture between Campbell and The Bank of New York Mellon, as Trustee, and the associated form of security
were filed with the SEC with Campbell’s Registration Statement No. 333-155626, and are incorporated herein by
reference.
With respect to Campbell's 2.500% notes due 2022, and 3.800% notes due 2042, the the form of Indenture between
Campbell and The Bank of New York Mellon, as Trustee, was filed with the SEC with Campbell's Registration
Statement No. 333-155626, and the form of First Supplemental Indenture among Campbell, The Bank of New York
Mellon and Wells Fargo Bank, National Association, as Series Trustee, as well as the associated form of security,
were filed with the SEC on a Form 8-K (SEC file number 1-3822) on August 2, 2012, and are incorporated herein
by reference.
Except as described in 4(a) and 4(b) above, there is no instrument with respect to long-term debt of the company
that involves indebtedness or securities authorized thereunder exceeding 10 percent of the total assets of the company
and its subsidiaries on a consolidated basis. The company agrees to file a copy of any instrument or agreement
defining the rights of holders of long-term debt of the company upon request of the SEC.
79
9(a)
10(a)
10(b)
10(c)
10(d)
10(e)
10(f)
10(g)
10(h)
10(i)
10(j)
10(k)
10(l)
10(m)
10(n)
Major Stockholders’ Voting Trust Agreement dated June 2, 1990, as amended, was filed with the SEC by (i) Campbell
as Exhibit 99.C to Campbell’s Schedule 13E-4 (SEC file number 5-7735) filed on September 12, 1996, (ii) the
Trustees of the Major Stockholders’ Voting Trust as Exhibit 99.G to Amendment No. 7 to their Schedule 13D (SEC
file number 5-7735) dated March 3, 2000, (iii) the Trustees of the Major Stockholders’ Voting Trust as Exhibit 99.M
to Amendment No. 8 to their Schedule 13D (SEC file number 5-7735) dated January 26, 2001, (iv) the Trustees of
the Major Stockholders’ Voting Trust as Exhibit 99.P to Amendment No. 9 to their Schedule 13D (SEC file number
5-7735) dated September 30, 2002, and (v) by Campbell as Exhibits 9(b), 9(c), 9(d) and 9(e) to Campbell's Form
10-K (SEC file number 1-3822) for the fiscal year ended August 3, 2014, and is incorporated herein by reference.
Campbell Soup Company 2003 Long-Term Incentive Plan, as amended and restated on September 25, 2008, was
filed with the SEC with Campbell’s Form 10-K (SEC file number 1-3822) for the fiscal year ended August 3, 2008,
and is incorporated herein by reference.
Campbell Soup Company 2005 Long-Term Incentive Plan, as amended and restated on November 18, 2010, was
filed with the SEC with Campbell’s 2010 Proxy Statement (SEC file number 1-3822), and is incorporated herein
by reference.
Campbell Soup Company Annual Incentive Plan, as amended on November 18, 2004, was filed with the SEC with
Campbell’s 2004 Proxy Statement (SEC file number 1-3822), and is incorporated herein by reference.
Campbell Soup Company Mid-Career Hire Pension Plan, as amended and restated effective as of January 1, 2009,
was filed with the SEC with Campbell’s Form 10-Q (SEC file number 1-3822) for the fiscal quarter ended February 1,
2009, and is incorporated herein by reference.
First Amendment to the Campbell Soup Company Mid-Career Hire Pension Plan, effective as of December 31,
2010, was filed with the SEC with Campbell’s Form 10-Q (SEC file number 1-3822) for the fiscal quarter ended
January 30, 2011, and is incorporated herein by reference.
Deferred Compensation Plan, effective November 18, 1999, was filed with the SEC with Campbell’s Form 10-K
(SEC file number 1-3822) for the fiscal year ended July 30, 2000, and is incorporated herein by reference.
Campbell Soup Company Supplemental Retirement Plan (formerly known as Deferred Compensation Plan II), as
amended and restated effective as of January 1, 2011, was filed with the SEC with Campbell’s Form 10-K (SEC file
number 1-3822) for the fiscal year ended July 31, 2011, and is incorporated herein by reference.
Severance Protection Agreement dated January 8, 2001, with Douglas R. Conant, Campbell's President and Chief
Executive Officer through fiscal 2011, was filed with the SEC with Campbell’s Form 10-Q (SEC file number 1-3822)
for the fiscal quarter ended January 28, 2001, and is incorporated herein by reference. Agreements with the existing
executive officers listed under the heading “Executive Officers of the Company” (other than Carlos Barroso, Adam
G. Ciongoli, Jeffrey T. Dunn, Luca Mignini and Michael P. Senackerib) are in all material respects the same as Mr.
Conant’s agreement.
Amendment to the Severance Protection Agreement dated February 26, 2008, with Douglas R. Conant, Campbell's
President and Chief Executive Officer through fiscal 2011, was filed with the SEC with Campbell’s Form 10-Q
(SEC file number 1-3822) for the fiscal quarter ended November 2, 2008, and is incorporated herein by reference.
Amendments with the existing executive officers listed under the heading “Executive Officers of the Company” (other
than Carlos Barroso, Adam G. Ciongoli, Jeffrey T. Dunn, Luca Mignini and Michael P. Senackerib) are in all material
respects the same as Mr. Conant’s agreement.
Form of U.S. Severance Protection Agreement, which is applicable to executives hired after March 1, 2008 and
before August 1, 2011, was filed with the SEC with Campbell’s Form 10-Q (SEC file number 1-3822) for the fiscal
quarter ended November 2, 2008, and is incorporated herein by reference.
Form of Non-U.S. Severance Protection Agreement, which is applicable to executives hired after March 1, 2008
and before August 1, 2011, was filed with the SEC with Campbell’s Form 10-Q (SEC file number 1-3822) for the
fiscal quarter ended November 2, 2008, and is incorporated herein by reference.
Form of U.S. Severance Protection Agreement, which is applicable to executives hired on or after August 1, 2011
(such as Carlos Barroso, Adam G. Ciongoli, Jeffrey T. Dunn and Michael P. Senackerib), was filed with the SEC
with Campbell’s Form 10-K (SEC file number 1-3822) for the fiscal year ended July 31, 2011, and is incorporated
herein by reference.
Form of Non-U.S. Severance Protection Agreement, which is applicable to executives hired on or after August 1,
2011 (such as Luca Mignini), was filed with the SEC with Campbell’s Form 10-K (SEC file number 1-3822) for
the fiscal year ended July 31, 2011, and is incorporated herein by reference.
Campbell Soup Company Severance Pay Plan for Salaried Employees, as amended and restated effective January
1, 2011, was filed with the SEC with Campbell’s Form 10-Q (SEC file number 1-3822) for the fiscal quarter ended
May 1, 2011, and is incorporated herein by reference.
80
10(o)
10(p)
10(q)
10(r)*
10(s)
10(t)*
10(u)*
10(v)
10(w)
10(x)
21
23
24
31(a)
31(b)
32(a)
32(b)
Amendment to the Campbell Soup Company Severance Pay Plan for Salaried Employees, effective as of May 1,
2015, was filed with the SEC with Campbell’s Form 10-Q (SEC file number 1-3822) for the fiscal quarter ended
May 3, 2015, and is incorporated herein by reference.
Campbell Soup Company Supplemental Employees’ Retirement Plan, as amended and restated effective January 1,
2009, was filed with the SEC with Campbell’s Form 10-Q (SEC file number 1-3822) for the fiscal quarter ended
February 1, 2009, and is incorporated herein by reference.
First Amendment to the Campbell Soup Company Supplemental Employees’ Retirement Plan, effective as of
December 31, 2010, was filed with the SEC with Campbell’s Form 10-Q (SEC file number 1-3822) for the fiscal
quarter ended January 30, 2011, and is incorporated herein by reference.
Letter Agreement, dated July 22, 2014, between the company and Jeffrey T. Dunn was filed with the SEC with
Campbell’s Form 10-Q (SEC file number 1-3822) for the fiscal quarter ended February 1, 2015, and is incorporated
herein by reference.
2005 Long-Term Incentive Plan Time-Lapsed Restricted Stock Unit Agreement, dated as of August 1, 2014,
between the company and Jeffrey T. Dunn was filed with the SEC with Campbell’s Form 10-Q (SEC file number
1-3822) for the fiscal quarter ended February 1, 2015, and is incorporated herein by reference.
2005 Long-Term Incentive Plan Performance Restricted Stock Unit Agreement, dated as of October 1, 2014, between
the company and Jeffrey T. Dunn was filed with the SEC with Campbell’s Form 10-Q (SEC file number 1-3822)
for the fiscal quarter ended February 1, 2015, and is incorporated herein by reference.
2005 Long-Term Incentive Plan Performance Restricted Stock Unit Agreement, dated as of October 1, 2014, between
the company and Jeffrey T. Dunn was filed with the SEC with Campbell’s Form 10-Q (SEC file number 1-3822)
for the fiscal quarter ended February 1, 2015, and is incorporated herein by reference.
Wm. Bolthouse Farms, Inc. Salaried & Hourly Administrative Performance-Based Incentive Plan was filed with
the SEC with Campbell’s Form 10-Q (SEC file number 1-3822) for the fiscal quarter ended February 1, 2015, and
is incorporated herein by reference.
Wm. Bolthouse Farms, Inc. Deferred Compensation Plan, effective as of August 1, 2010 was filed with the SEC
with Campbell’s Form 10-Q (SEC file number 1-3822) for the fiscal quarter ended February 1, 2015, and is
incorporated herein by reference.
Form of 2005 Long-Term Incentive Plan Time-Lapsed Restricted Stock Unit Agreement was filed with the
Commission on a Form 8-K (File number 1-3822) on February 2, 2015, and is incorporated herein by reference.
The form agreement is applicable to the (i) February 1, 2015 restricted stock unit grants to each of Mark R. Alexander,
Luca Mignini and Michael P. Senackerib, (ii) the March 1, 2015 restricted stock unit grant to Ed Carolan (provided
that the vesting period for Mr. Carolan's grant is three (3) years); and (iii) the August 1, 2015 restricted stock unit
grant to Adam G. Ciongoli.
Subsidiaries (Direct and Indirect) of the company.
Consent of Independent Registered Public Accounting Firm.
Power of Attorney.
Certification of Denise M. Morrison pursuant to Rule 13a-14(a).
Certification of Anthony P. DiSilvestro pursuant to Rule 13a-14(a).
Certification of Denise M. Morrison pursuant to 18 U.S.C. Section 1350.
Certification of Anthony P. DiSilvestro pursuant to 18 U.S.C. Section 1350.
101.INS
XBRL Instance Document
101.SCH XBRL Schema Document
101.CAL XBRL Calculation Linkbase Document
101.DEF XBRL Definition Linkbase Document
101.LAB XBRL Label Linkbase Document
101.PRE XBRL Presentation Linkbase Document
81
*Portions of this document have been omitted and filed separately with the Commission pursuant to a confidential treatment
request under 17 C.F.R. 240.24b-2.
82
Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, Campbell has duly caused this
Report to be signed on its behalf by the undersigned, thereunto duly authorized.
Date: September 29, 2015
SIGNATURES
CAMPBELL SOUP COMPANY
By: /s/ Anthony P. DiSilvestro
Anthony P. DiSilvestro
Senior Vice President — Chief Financial
Officer
Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by the following
persons on behalf of Campbell and in the capacity and on the date indicated.
Date: September 29, 2015
/s/ Anthony P. DiSilvestro
Anthony P. DiSilvestro
Senior Vice President — Chief Financial
Officer
/s/ William J. O’Shea
William J. O’Shea
Vice President — Controller
Paul R. Charron
Denise M. Morrison
Bennett Dorrance
Lawrence C. Karlson
Randall W. Larrimore
Marc B. Lautenbach
Mary Alice D. Malone
Sara Mathew
Charles R. Perrin
A. Barry Rand
Nick Shreiber
Tracey T. Travis
Archbold D. van Beuren
Les C. Vinney
Chairman and Director
President, Chief Executive
Officer and Director
Director
Director
Director
Director
Director
Director
Director
Director
Director
Director
Director
Director
}
}
}
}
}
}
}
}
}
}
}
}
}
}
}
By: /s/ Adam G. Ciongoli
Adam G. Ciongoli
Senior Vice President and General Counsel
83
CAMPBELL SOUP COMPANY
Valuation and Qualifying Accounts
For the Fiscal Years ended August 2, 2015, August 3, 2014 and July 28, 2013
(Millions)
Schedule II
Charged to/
(Reduction
in) Costs
and
Expenses
Balance at
Beginning
of Period
Deductions
Acquisitions
Balance at
End of
Period
Fiscal year ended August 2, 2015
Cash discount. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $
Bad debt reserve . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Returns reserve(1) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total Accounts receivable allowances. . . . . . . . . . . . . . . . . . . $
Fiscal year ended August 3, 2014
Cash discount. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $
Bad debt reserve . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Returns reserve(1) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total Accounts receivable allowances. . . . . . . . . . . . . . . . . . . $
Fiscal year ended July 28, 2013
Cash discount. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $
Bad debt reserve . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Returns reserve(1) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total Accounts receivable allowances. . . . . . . . . . . . . . . . . . . $
4
3
5
12
5
2
4
11
4
2
4
10
$
$
$
$
$
$
116
2
—
118
114
—
1
115
114
1
1
116
$
$
$
$
$
$
(115) $
(1)
(1)
(117) $
(115) $
(1)
—
(116) $
(113) $
(1)
(1)
(115) $
— $
—
—
— $
— $
2
—
2
$
— $
—
—
— $
5
4
4
13
4
3
5
12
5
2
4
11
_______________________________________
(1) The returns reserve is evaluated quarterly and adjusted accordingly. During each period, returns are charged to net sales in
the Consolidated Statements of Earnings as incurred. Actual returns were approximately $105 in 2015, $118 in 201 and $124
in 2013, or less than 2% of net sales.
84
EXHIBIT 31(a)
CERTIFICATION PURSUANT
TO RULE 13a-14(a)
I, Denise M. Morrison, certify that:
1. I have reviewed this Annual Report on Form 10-K of Campbell Soup Company;
2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material
fact necessary to make the statements made, in light of the circumstances under which such statements were made, not
misleading with respect to the period covered by this report;
3. Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in
all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods
presented in this report;
4. The registrant’s other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and
procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as
defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:
a) designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed
under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is
made known to us by others within those entities, particularly during the period in which this report is being prepared;
b) designed such internal control over financial reporting, or caused such internal control over financial reporting to be
designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the
preparation of financial statements for external purposes in accordance with generally accepted accounting principles;
c) evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our
conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report
based on such evaluation; and
d) disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the
registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially
affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and
5. The registrant’s other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal control
over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons
performing the equivalent functions):
a) all significant deficiencies and material weaknesses in the design or operation of internal control over financial
reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report
financial information; and
b) any fraud, whether or not material, that involves management or other employees who have a significant role in the
registrant’s internal control over financial reporting.
Date: September 29, 2015
By:
/s/ Denise M. Morrison
Name: Denise M. Morrison
Title:
President and Chief Executive Officer
EXHIBIT 31(b)
CERTIFICATION PURSUANT
TO RULE 13a-14(a)
I, Anthony P. DiSilvestro, certify that:
1. I have reviewed this Annual Report on Form 10-K of Campbell Soup Company;
2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material
fact necessary to make the statements made, in light of the circumstances under which such statements were made, not
misleading with respect to the period covered by this report;
3. Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in
all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods
presented in this report;
4. The registrant’s other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and
procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as
defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:
a) designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed
under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is
made known to us by others within those entities, particularly during the period in which this report is being prepared;
b) designed such internal control over financial reporting, or caused such internal control over financial reporting to be
designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the
preparation of financial statements for external purposes in accordance with generally accepted accounting principles;
c) evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our
conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report
based on such evaluation; and
d) disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the
registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially
affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and
5. The registrant’s other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal control
over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons
performing the equivalent functions):
a) all significant deficiencies and material weaknesses in the design or operation of internal control over financial
reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report
financial information; and
b) any fraud, whether or not material, that involves management or other employees who have a significant role in the
registrant’s internal control over financial reporting.
Date: September 29, 2015
By:
/s/ Anthony P. DiSilvestro
Name: Anthony P. DiSilvestro
Title:
Senior Vice President — Chief Financial
Officer
CERTIFICATION PURSUANT TO
18 U.S.C. SECTION 1350
EXHIBIT 32(a)
In connection with the Annual Report of Campbell Soup Company (the “Company”) on Form 10-K for the fiscal year ended
August 2, 2015 (the “Report”), I, Denise M. Morrison, President and Chief Executive Officer of the Company, hereby certify,
pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, that, to my
knowledge:
(1) The Report fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of
1934; and
(2) The information contained in the Report fairly presents, in all material respects, the financial condition and results of
operations of the Company.
Date: September 29, 2015
By:
/s/ Denise M. Morrison
Name: Denise M. Morrison
Title:
President and Chief Executive Officer
CERTIFICATION PURSUANT TO
18 U.S.C. SECTION 1350
EXHIBIT 32(b)
In connection with the Annual Report of Campbell Soup Company (the “Company”) on Form 10-K for the fiscal year ended
August 2, 2015 (the “Report”), I, Anthony P. DiSilvestro, Senior Vice President — Chief Financial Officer of the Company,
hereby certify, pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, that,
to my knowledge:
(1) The Report fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of
1934; and
(2) The information contained in the Report fairly presents, in all material respects, the financial condition and results of
operations of the Company.
Date: September 29, 2015
By:
/s/ Anthony P. DiSilvestro
Name: Anthony P. DiSilvestro
Title:
Senior Vice President — Chief Financial
Officer
A Period of Revolutionary Change
The food industry is being transformed before our eyes
by the seismic shifts that Campbell identified early in
my tenure. Our industry faces global economic realities
with a shrinking American middle class and a growing
one in developing markets; major demographic changes,
including continued growth of Millennial and Hispanic
cohorts in the U.S. and a redefinition of the American family;
profound changes in consumer preferences for food with
increased focus on health and well-being, fresh and organic;
and the game-changing impact of digital technologies.
The convergence and acceleration of these seismic shifts
are reshaping the consumer and retailer landscape and
have disrupted steady growth in the food industry, placing
volume pressure on mainstream food, particularly center-store
categories. Traditional food companies have felt the impact
for several years. In calendar 2014, on the heels of many of
these changes, the industry’s average net sales growth rate
slowed to only 1-2 percent. In response, companies have initiated
a series of strategic actions, from spin-offs and consolidation to
acquisitions and aggressive cost-cutting.
“The actions we are taking position
Campbell for a promising future.”
Unmistakable Actions
Campbell has taken unmistakable actions in anticipation of these
shifts. Strategically, we have accomplished a great deal over the
past several years. Most significantly, we embarked on a strategy
of realigning our portfolio to focus on higher-growth categories.
In doing this we:
• Added four new growth engines with the acquisitions of
Bolthouse Farms, Plum, Kelsen and, in fiscal 2015, Garden
Fresh Gourmet.
• Exited our Russia operations and shed our slower-growing
European simple meals business.
• Implemented an innovation process that has helped increase
rolling three-year sales from new products from 8 percent in
fiscal 2011 to 10 percent in fiscal 2015.
• Restructured our Campbell-Swire joint venture in China to
better support our soup and simple meals business.
• Entered into strategic commercial arrangements in Mexico
with La Costeña and Grupo Jumex.
• Increased our investment in Southeast Asia, particularly in
Indonesia, to accelerate organic growth.
• Drove meaningful improvement in our cost structure,
closed five plants and implemented initiatives to
improve our supply chain.
Clearly, Campbell has changed, and our performance is
now competitive with the industry. Although we have
made progress, we know it has not been enough.
Denise M. Morrison
President and
Chief Executive Officer
Fellow Shareholders,
Fiscal 2015 was an eventful
time for our company and the
industry. In my entire career, I
have never seen an environment
so fraught with both challenges
and opportunity as the one in
which we are currently operating.
Against that backdrop, we
continued to take important
steps to reinvent Campbell and
improve our growth trajectory,
using our purpose, Real Food That
Matters for Life’s Moments, as a
filter to analyze strategic decisions
about our business.
We aligned our organization with
our strategy by redesigning our
enterprise structure to create three
new divisions with clear portfolio
roles. We started to implement a
major cost savings effort. We also
acquired another growth engine,
Garden Fresh Gourmet, to expand
our packaged fresh portfolio. As I will
discuss in the following pages, this is
solid progress, but there is more
to come.
I am confident that the actions we
are taking position Campbell for a
promising future.
1 Campbell Soup Company
Shareholder Information
World Headquarters
Campbell Soup Company
1 Campbell Place, Camden, NJ 08103
(856) 342-4800
(856) 342-3878 (Fax)
Stock Exchange Listing
New York Ticker Symbol: CPB
Transfer Agent and Registrar
Computershare Trust Company, N.A.
P.O. Box 30170
College Station, TX 77842-3170
1-800-780-3203
Independent Accountants
PricewaterhouseCoopers LLP
Two Commerce Square
Suite 1700
2001 Market Street
Philadelphia, PA 19103-7042
Dividends
We have paid dividends since the company became
public in 1954. Dividends are normally paid quarterly, near
the end of January, April, July and October.
A dividend reinvestment plan is available to shareholders.
For information about dividends or the dividend
reinvestment plan, write to Dividend Reinvestment
Plan Agent, Campbell Soup Company, P.O. Box 30170,
College Station, TX 77842-3170. Or call: (781) 575-2723
or 1-800-780-3203.
Annual Meeting
The Annual Meeting of Shareholders will be held on
November 18, 2015 at 4:00 p.m. Eastern Time at Campbell
Soup Company World Headquarters, 1 Campbell Place,
Camden, NJ 08103.
Publications
For copies of this Annual Report and SEC Form
10-K or other financial information, write to Investor
Relations at the World Headquarters address, or call
1-800-840-2865 or visit our worldwide website at
www.campbellsoupcompany.com.
For copies of our Corporate Social Responsibility
Report, write to Dave Stangis, Vice President – Public
Affairs and Corporate Responsibility at csr_feedback@
campbellsoup.com.
Information Sources
Inquiries regarding our products may be addressed to
Campbell’s Consumer Response Center at the World
Headquarters address or call 1-800-257-8443.
Investors and financial analysts may contact Ken Gosnell,
Vice President - Finance Strategy and Investor Relations, at
the World Headquarters address or call (856)342-6081.
Media and public relations inquiries should be directed to
Carla Burigatto, Director – External Communications, at the
World Headquarters address or call (856) 342-3737.
Communications concerning share transfer, lost certificates,
dividends and change of address, should be directed to
Computershare Trust Company, N.A., 1-800-780-3203.
Shareholder Information Service
For the latest quarterly business results, or other information
requests such as dividend dates, shareholder programs
or product news, call 1-800-840-2865. Shareholders infor-
mation is also available on our worldwide website at
www.campbellsoupcompany.com.
Campbell Brands
Product trademarks owned or licensed by Campbell Soup
Company and/or its subsidiaries appearing in the narrative
text of this report are italicized.
Forward-Looking Statements
This report contains “forward-looking statements” that
reflect our current expectations about the impact of our
future plans and performance on our business or financial
results, including our sales, earnings and margins. These
forward-looking statements rely on a number of assumptions
and estimates that could be inaccurate and that are subject
to risks and uncertainties. Please refer to “Risk Factors” in
Item 1A and to the section titled “Cautionary Factors That
May Affect Future Results” in Item 7 of the SEC Form
10-K for factors that could cause our actual results to
vary materially from those anticipated or expressed in any
forward-looking statement. We disclaim any obligation or
intent to update the forward-looking statements in order to
reflect events or circumstances after the date of this report.
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Pick up from
previous reports.
The papers utilized in the production of this Annual Report are all certified for
The papers, paper mills and printer utare ized in the production of
Forest Stewardship Council® (FSC®) standards, which promote environmentally
this Annual Report are all certified fare r Forest Stewardship Council
appropriate, socially beneficial and economically viable management of the world’s
forests. The report is printed on Explorer, manufactured with certified, nonpolluting,
standards, which promote environmentally appropriate, socially
wind-generated electricity. This report was printed by Innovation Marketing
beneficial and economically viable management of the world’s
Communications, Inc., which uses 100% renewable wind energy. Additionally,
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Innovation Marketing Communications has implemented technologies and
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processes to substantially reduce the volatile organic compound (VOC) content of
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wind energy. Additionally, Sandy Alexander has implemented
technologies and processes to substantially reduce the volatile
organic compound (VOC) content of inks, coatings and solutions,
and invested in equipment to capture and recycle virtually all VOC
emissions from its press operations.
Commitment to Sustainability.
To connect to our Corporate
Social Responsibility Report and
learn more about Campbell’s
approach to building a
sustainable environment and honoring our
role in society from farm to fork, visit www.
campbellcsr.com
On the Web.
Visit us at www.
campbellsoupcompany.com for
company news and information.
Hungry? Visit us at
www.campbellskitchen.com for
mouthwatering recipes.
Twitter.
Follow us
@CampbellSoupCo
for tweets about our company,
programs and brands.
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1 Campbell Place, Camden, NJ 08103
investor.campbellsoupcompany.com
Campbell Soup Company
2015 Annual Report